Project On

PEACE JAM

By Jay Guan-Jie Peng
For DOOR to ASIA 2017

BackgroundBackgroundIn 2011, the tsunami hit
Tohoku area, lots of people
are affected. As one ofthe victims, Mr. SatoKen devoted himselves
for helping local people
especially moms withbabies after the disaster.

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BackgroundHe realized that local moms
not only need supplies but
also need jobs and social
connections.

Jobs

SocialConnection

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BackgroundHe decided to found anon-profit organization"PEACE JAM" and builda working space to help
local moms in 2012.

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Situation

Situation
PEACE JAM provides anenvironment that moms
can work with their children
playing around. Thus moms
can always take care ofthier children.

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Situation
PEACE JAM sells two
different hand-madeproducts: jam and baby
muslin.

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Situation
The core concept of PEACE
JAM is "Help moms andbabies"

Local Region

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Moms & Babies

Customers

Situation
The core concept of PEACE
JAM is "Help moms andbabies" then "Make morepeople smile".

Local Region

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Moms & Babies

Customers

GoalsGoals01 / Promote the working
system / concept to othercountries.

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Goals02 / Sell more products,
help more moms, create
more smiles

More product selling

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More moms working

More people smiling

ProblemsProblems
01 / Design identity lacks
consistency.

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Problems
02 / Website only has
japanese info.

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Problems03 / Confusing naming ofbrand and products.

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Problems
04 / Unclear communication
strategy for promoting
overseas.

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Solutions

Solutions
01 / Identity
Redesign the identity
system.

Original Logo
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Solutions
01 / Identity
Logo

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Solutions
01 / Identity
Logo

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Solutions
01 / Identity
Logo

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Solutions
01 / Identity
Logo

Peace & HopeArchive Date / Aug 31 2017

LoveSolutions
01 / Identity
Logo

Wishes can fly with love.

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Solutions
01 / Identity
Logo

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Solutions
01 / Identity
Guideline

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Solutions
01 / Identity
Guideline

Primary Logo

Secondary Logo

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Solutions
01 / Identity
Guideline

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Typography

Solutions
01 / Identity
Guideline

Primary Color

Secondary Color

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Solutions
01 / Identity
Guideline

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Graphic Elements

Solutions
01 / Identity
Guideline

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Graphic Elements

Solutions
01 / Identity
Name card

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Solutions
01 / Identity
Paper Bag

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Solutions
01 / Identity
PosterArchive Date / Aug 31 2017

Solutions
01 / Identity
PosterArchive Date / Aug 31 2017

Solutions
02 / Website
Translate theinfo to English.

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Solutions
03 / ProductsArchive Date / Aug 31 2017

Solutions
03 / Products
Jam

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Solutions
03 / Products
Jam

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Solutions
03 / Products
Jam

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Solutions
03 / Products
Baby Muslin

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Solutions
04 / Strategy
Authorization(1) Make local Peace Jams
in different countries.
(2) Find local moms tocreate different products.
(3) Cooperate with local
designers.
(4) Exhibition & Talks.
(5) Moms exchange.

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End of Presentation
Thank You