The 7 Steps January
1. CONTEXT
Mindmap
anything you
know about thetopic, including
vocabulary. Do
some research
online to help.

JTB
Listening Questions 1
1. Where are JTB’s headquarters located?

2. QUESTIONS.
2. How many offices and employees did JTB have globally as of 2016?
.

Read the listening
questions tocheck yourunderstanding.
Look up any new
vocabulary.

3. When did JTB become a corporation independent of the government?
.
4. What are JTB’s two most popular Sunrise Tours?
.
5. What has the travel magazine ‘Rurubu’ achieved?
.
Listening Questions 2

3. LISTEN

1. Where has JTB been looking to expand?
.

Listen and answer
the questions
using fullsentences. Circle
the number oftimes and % youunderstood.

2. Why did they merge with Japanican?

1

Listening 1
2 3 45%%%%%.
3. How many tourists from Korea and China visited Japan in 2016 respectivelyup until October?
.
4. What is JTB’s role for the 2020 Tokyo Olympics and Paralympics?
.
5. What does MICE do within JTB?
.
Discussion Questions

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Listening 2
2 3 45%%%%%

1. What do you think of the emergence of online travel websites thatoffer a range of packages?
2. Do you think tourism trends in Japan will continue after theOlympics?

4. CHECK ANSWERS
TRANSCRIPT 1
One of the biggest and most successful travel agencies around the world is JTB, or the Japan
Travel Bureau, headquartered in Shinagawa, Tokyo. Established in 1912 to promote inboundtourism to Japan from overseas, JTB has expanded globally and now has 516 offices in 36
countries around the world, employing 26,646 people as of 2016. JTB was originally agovernment-owned company until 1963.

Read through thetranscript andunderline theanswers. Checkthem against yourown answers.

JTB’s most famous product is Sunrise tours, with tour packages ranging from day trips to 16-day
tours throughout Japan. JTB have welcomed more than 6 million foreign visitors to Japanthrough these Sunrise tours. Their most popular tours include the Mt. Fuji-Hakone day trip andthe Tokyo-Kyoto bullet train trip.

5. CHECK VOCABULARY
Read thetranscript andcircle any new
vocabulary youfind. Look themup and add themto your list.

Promote33445
5

Say the transcript
aloud at the sametime as the audio
without reading
it. Circle how
many times
below.

223
344Takeadvantage ofDiversify

TRANSCRIPT 2JTB has been looking to expand both within and outside their industry. In 2009, JTB mergedwith Japanican, an online company dealing with bookings of hotels and ryokans, or Japanesestyle inns. The reason for this was to take advantage of the influx of Asian tourists to Japanas it offered services in English, Chinese and Korean. This is supported by the fact that in 2016nearly 1 million tourists visited Japan from China (506,200) and Korea (449,600) up until
October.

7. SHADOWING

11Install

1. The company wants to __________ the changing population trends inJapan.
2. There has been an __________ of resident complaints since nearby
construction started.
3. Bill was __________ as the fiftieth mayor of the city last week.
4. He wants to __________ his skills so he is more attractive to employers.
5. The Japanese government has invested a lot of money in __________
tourism in rural areas.

Read thetranscript aloudat least 5 times,
focusing on
intonation andpronunciation.

22Influx

Fill-in the blanks with the appropriate word above:

6. READ ALOUD

1
1

JTB also publish a travel magazine called ‘Rurubu’, which was officially recognized by theGuinness Book of Records as the largest selling travel guide series in the world in 2010.

JTB has even diversified into other industries such as financial services, printing andtelecommunications, and has been installed as an official travel service partner of the 2020
Tokyo Olympics and Paralympics.
JTB also has a MICE corporate arm, which stands for meetings, incentives, conventions andexhibitions. JTB organizes these events for companies in both directions, showcasing both
Japanese culture to foreign companies, and foreign culture to Japanese companies.

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