The 7Ps ofcompetitiveedge withprivate 5G.

Scott LawrenceGroup Vice President
EMEA,
Verizon Business Group
With over 17 years’
experience as a seniortechnology executive,
Scott is a specialist whenit comes to businessstrategy development,
process improvement,
digital transformationand integrating complex
solutions. In his position asGroup VP at Verizon, he is
responsible for delivering
exceptional customer
service for our global
enterprise clients acrossthe full Verizon portfolio.

This is a unique moment in history. I have never seen this many waves
of change, both business and technology change, come together at
the same time. We’ve seen a lot of technological change over the past
decade, but artificial intelligence (AI), big data, the Internet of Things(IoT), extended reality (XR) and cloud are going to change more in thenext few years than they have since they first arrived on the scene.
Each of these technologies is exciting on its own; but together they will create a
flywheel that enables new platforms and new solutions that drive real change inoperational cost structures, customer engagement and business models. That’s all
going to be enabled by the extremely high-performance, low-latency network of 5G.

Big changes are coming.
This is the foundation of what the World Economic Forum (WEF) has called the fourthindustrial revolution. It’s also been called the cyber-physical era, where everythingthat can be connected will be connected. This means that the lines between physicaland cyber will blur. 5G will also redefine the economics of connecting things andimplementing near-real-time intelligent systems.

Introducing the 7Ps

Permission based

Proactive

Pattern matched

Predictive

Peer connected

PreventativePrecise© Verizon 2021, all rights reserved

Looking ahead a few years, how would you compete with an organisation that has
achieved these seven Ps? Not only is that company going to be more efficient andfaster to react, it’s also making better use of its data. Consider that data you’realready collecting: Could you be using it to feed AI/machine learning (ML) models anddrive continuous improvement? The answer is probably yes, and 5G can help you do
it more effectively.

Do more with your network.
5G will enable transformation across front of the house, back of house, acrossfunction and industries with the same kit and solution components. The same
network and edge computing will be able to support an incredibly diverse range ofanswers to many of business’s most pressing challenges:•Collect video and sensor readings from IoT connected devices using 5G,
apply AI/ML models running on edge computing to process the data, thenshow anomalies to an engineer in 3D using augmented reality (AR). All ina tiny fraction of a second•

Create “synthetic sensors” from video feeds or existing sensors—for example
you could turn an existing video security feed into a water sensor to detectand help mitigate flood damage. Likewise, video from a supermarket’s aisles
could be used to spot spillages, check stock levels, or find ways to improve
planograms and store layouts•

Get more from sensors used for monitoring production assets by using themto identify potential health-and-safety issues in near-real-time, spot potential
break-ins and theft, track flows of people and things and help find ways toincrease efficiency and cut waste© Verizon 2021, all rights reserved

Be prepared to get your hands dirty.
There is no how-to guide for 5G. You can’t learn everything you need to know in abook—or even a great blog. You need to put in the hard work and the time to getthings right. Each business is unique; you need to play out different scenarios,
test the limits of each application and keep practising. Once you’ve done that, you’ll
gain the insight to understand not just the technology, but exactly what it can dofor your business.

Get started
with a 5G
virtualworkshop.
Our architecture
consultants will
work with you
to understandyour businesschallenges,
ideate how 5G
and multi-accessedge computing
help address
them and build
the business case.
This advice could
accelerate yourefforts and help
you get more fromyour investment.

Don’t get me wrong, I love to talk about all the blue sky stuff. And we spend a lotof time working on ideation with clients. But Verizon is about delivering solutions,
not just reports. I think the old startup adage of “break it till you make it” makes a
lot of sense. To be successful with 5G you need to get dirt under your fingernails.
You need to work with people that think the same and have a fail-fast,
collaborative approach.

The options are limitless.
The more I read about 5G, and the more I learn, the more I want to know.
The use cases are huge, and the impact it’s going to have on businesses isincredibly exciting.
And the most exciting thing is that you don’t have to wait. You can look at deploying
your own private 5G network right now. With private 5G you can improve existing
applications, enhance security and gain more control over your network.
Private 5G is helping businesses to realise their digital transformation goals. Itgoes beyond the “art of possible,” redefining what’s not just possible, but actuallyachievable. Over the next three or four years we’re going to see huge advances intechnology and innovative ways to use it. With 5G as the underlying network, the only
real limit will be our imaginations.

Find out more >Next steps
5G is ready to transform industry and open doors to new opportunities.
With Verizon’s private 5G platform, we enable organisations to get on the5G ladder now. We work in partnership to build the foundations that areright for each business, to empower new services and use cases forpeople, enterprises and society.
Find out more >© 2021 Verizon. All rights reserved. The Verizon name and logo and all other names, logos and slogans identifying Verizon’s products
and services are trademarks and service marks or registered trademarks and service marks of Verizon Trademark Services LLC or its
2021,
all rights
reservedaffiliates in the United States and/or other countries. All other trademarks and service marks are ©
theVerizon
property of
their respective
owners.