THE NETHERLANDS CHAMBER OF COMMERCE INJAPANM B E 1 4 5 , 3 - 2 8 K i o i c h o , C h i y o da - k u , T o k y o 1 0 2 - 8 5 5 7 J a p a n
Phone & fax: 044-740-1558 - E-mail: nccj@nccj.jp - Website: www.nccj.jp(Press release)2014 Deshima Award for successful Dutch companies in Japan
Announced
AEGON Sony Life Insurance, Bugaboo, ITpreneurs and BBE Biogas
awarded by during Trade Dinner in October 2014 in Tokyo
Tokyo, October 29, 2014
The Netherlands Chamber of Commerce in Japan (NCCJ), chaired by Hans van der Tang,announced today in the Okura Hotel in Tokyo during the Trade Dinner of the Ministry of
Economic Affairs on the occasion of the State Visit of Their Majesties the King and Queenof the Netherlands to Japan the names of 4 successful Dutch companies in Japan aswinners of the 2014 Deshima Award.
This prestigious Award is granted by the NCCJ bi-annually in recognition of Dutch
companies demonstrating impressive achievements in successful business developmentin the Japanese market. The Award consists of one Deshima Award Winner and one
Encouragement Prize Winner in both the Large Enterprises and Small & Mid-sizedEnterprises segment.
For the large company segment the Award winner is AEGON Sony Life Insurance Co.,
Ltd., and the Encouragement Prize Winner in this segment is Bugaboo Japan K.K.
The Award winner for the small and medium company segment is ITpreneurs Japan Asia
Pacific, Inc. and the Encouragement Prize Winner in this segment is BBE Biogas B.V.
The presentation of the Deshima Business Awards Ceremony 2014 was held from 8:00
pm on October 29.
The awards were announced by Danny Risberg, Chairman of the Board of Jury for theDeshima Award 2014, and CEO of Philips Japan and Chairman of the European BusinessCouncil (EBC) in Japan. The following distinguished jury members and a guest from theNetherlands handed the prizes to the winners:--Mr. Shinji Fukukawa, former Vice Minister of International Trade and Industry(MITI) - Encouragement Prize in the small /mid size enterprise category to BBE
Biogas B.V.
Mr. Takao Kusakari, Chairman of Netherlands Market Council (NMC) Encouragement Prize in the large company category to Bugaboo Japan K.K.
Mr. Soichi Yoshimura, Executive Vice President of the Japan External TradeOrganization (JETRO) (on behalf of Mr. Satoshi Miyamoto, President of JETRO) the Award Prize in the small /mid size enterprise category to ITpreneurs Japan
Asia Pacific, Inc.
Mr. Simon Smits, Director-General for Foreign Economic Relations of the Ministryof Foreign Affairs - the Award Prize in the large company category to AEGON Sony
Life Insurance Co., Ltd.

The Deshima Award was established in 2000 to promote greater awareness ofopportunities for export of goods and technology to Japan and for investment in Japan bycompanies and institutions in the Netherlands. The winners are selected by a jointTHE NETHERLANDS CHAMBER OF COMMERCE INJAPANM B E 1 4 5 , 3 - 2 8 K i o i c h o , C h i y o da - k u , T o k y o 1 0 2 - 8 5 5 7 J a p a nPhone & fax: 044-740-1558 - E-mail: nccj@nccj.jp - Website: www.nccj.jp

Japanese and Netherlands jury. For this year’s award, 11 Dutch companies participatedin the finalist round.
Likewise, the Dutch- Japanese Trade Federation (DUJAT), a NPO headquartered in
Amsterdam created a mirror version of this Deshima Award for successful Japanesecompanies operating in the Netherlands in 2006. The Deshima Award is now presented inboth countries every other year in Japan and the Netherlands to Dutch companies andJapanese companies respectively.
Introduction of the Winners:
AEGON Sony Life Insurance Co., Ltd. - www.aegon.jp/en/Home/Aegon-Sony-LifeInsurance
Aegon Sony Life is a life insurance company operated jointly by Sony Life and Aegon in2009 established to serve the Japanese retirement market
ITpreneurs Japan Asia Pacific, Inc. - www.itpreneurs.com
ITpreneurs offers quality training content for licensing, along with valuable services toenable training providers to deliver a vast portfolio of courses in a cost-effective,
convenient and efficient manner.
Bugaboo Japan K.K. - www.bugaboo.com/JP/en_JP/home
Bugaboo is a Dutch mobility company. Its mission is to excite every person on the moveand its passion is for innovation results in products that inspire people to get out andexplore the world.
BBE Biogas B.V. - www.bbebiogas.nl/en/
Founded in 2006, BBE Biogas BV operates within the entire process of sustainable energy
production from renewable feedstock sources and develops, designs, constructs, finances,operates, services and maintains anaerobic digestion (AD) plants.

For more information please contact:
Netherlands Chamber of Commerce in Japan (NCCJ)
Mrs. Etsuko Yamanaka
Telephone / Fax: +81 (0)44 740 1558
email: nccj@nccj.jp
Past Deshima award winners in Japan (Dutch companies):-

2006: DSM Japan and Susan Bijl
2008: ASML Japan and SENZ Umbrellas
2010: Agendia and Randstad Japan
2012: CSM Japan and Dick Bruna Japan

Past Award winners in the Netherlands (Japanese companies):-

2007: FUJIFILM and Hitachi Construction Machinery
2009: Teijin Group and Sekisui S-LEC,
2011: Astellas and Menicon

THE NETHERLANDS CHAMBER OF COMMERCE IN
JAPANM B E 1 4 5 , 3 - 2 8 K i o i c h o , C h i y o da - k u , T o k y o 1 0 2 - 8 5 5 7 J a p a n
Phone & fax: 044-740-1558 - E-mail: nccj@nccj.jp - Website: www.nccj.jp-2013: Canon and Kobelco

Reference:-

AEGON Sony Life Insurance Co., Ltd.: www.aegon.jp/en/Home/Aegon-Sony-LifeInsurance-ITpreneurs Japan Asia Pacific, Inc.: www.itpreneurs.com/-Bugaboo Japan K.K.: www.bugaboo.com/JP/en_JP/home-BBE Biogas B.V.: www.bbebiogas.nl/en/-

NCCJ: www.nccj.jp-

DUJAT: www.dujat.nl