The 7 Steps July
1. CONTEXT
Mindmap
anything you
know about thetopic, including
vocabulary. Do
some research
online to help.

Bombardier
Listening Questions 1
1. Where is Bombardier’s headquarters based?

2. QUESTIONS.
2. What products do they make?
.

Read the listening
questions tocheck yourunderstanding.
Look up any new
vocabulary.

3. Name two purposes Bombardier’s early vehicles were used for.
.
4. When was the Ski-Doo snowmobile launched?
.
5. What is the Sea-Doo?
.

3. LISTEN

Listening Questions 2
1. When did Bombardier get into the railway business?

Listen and answer
the questions
using fullsentences. Circle
the number oftimes and % you
understood.

.
2. How much was the New York subway contract worth?
.
3. When did Bombardier buy Learjet?

1

Listening 1
2 3 45%%%%%.
4. What connection does Bombardier have with the 2010 Winter Olympics?
.
5. How many people carried it in Canada and how long was its journey?
.
Discussion Questions

1

Listening 2
2 3 45%%%%%

1. How do you feel about overseas companies taking up
transportation contracts in other countries?
2. What are some other examples of companies expanding into
different sectors or industries?

4. CHECK ANSWERS
TRANSCRIPT 1
Bombardier is a Canada-based company whose origins go back to snow vehicles.
Bombardier’s headquarters are located in Montreal, Quebec and over the years the company
has evolved and it now makes airplanes and trains.

Read through thetranscript andunderline theanswers. Checkthem against yourown answers.

According to Bombardier’s website, Mr. Joseph-Armand Bombardier’s first commerciallysuccessful product was a multi-passenger vehicle that could travel on snow. It looked a little likea car on a set of tracks.

5. CHECK VOCABULARY
Read thetranscript andcircle any new
vocabulary youfind. Look themup and add themto your list.

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Recreational

SectorTRANSCRIPT 2
At the start of the 1970s Bombardier expanded their business by getting into the railway
industry, when they purchased a company based in Austria that made trams, and in the mid-70s
they got a contract to build carriages for the subway in Montreal. Bombardier explains that in1982 they got another contract for subway cars but this time in New York. The deal was formore than 800 cars and worth $1 billion.

Say the transcript
aloud at the sametime as the audio
without reading
it. Circle how
many times
below.

22Evolve

1. The event has __________ from being popular with a niche crowd to being
popular with everyone worldwide.
2. A new __________ facility was built for the students to play in.
3. After working in government for many years, he decided to return to theprivate __________.
4. It was difficult to identify the __________ of the meeting yesterday.
5. It was a long __________ from the creation of the idea until its realization.

7. SHADOWING

1
1Purpose

Fill-in the blanks with the appropriate word above:

Read thetranscript aloudat least 5 times,
focusing on
intonation andpronunciation.

2
2

In the late 1950s, Bombardier’s company introduced their Ski-Doo snowmobile, a name thatwould become an iconic brand in the industry. Snowmobiles are vehicles designed to travel onsnow. For many people who live in parts of North America where it snows, riding snowmobiles
is a very popular thing to do in the winter months. Later on Bombardier also launched their SeaDoo, a recreational vehicle for the water.

Journey

6. READ ALOUD

1
1

In the early years, Bombardier came out with vehicles that were used for a variety of purposes
including delivering the mail, getting kids to school, hauling logs, and even as an ambulance.

Four years later Bombardier once again entered a new sector, but this time it wasn’t on theground. In 1986 they bought a Canadian company that built airplanes, and right at thebeginning of the 1990s they purchased Learjet, a famous name in the private jet industry.
And finally, the torches used in the 2010 Vancouver Winter Olympics were designed and built byBombardier. According to the International Olympic Committee, over 500 people in Greece andabout 12,000 in Canada carried the torch on its roughly 16-month journey to Vancouver.

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