The proposed project consists of a hybrid training centered on Sustainable Digital
Practices in Museums. It aims to explore the integration of new technologies in thecultural landscape with an emphasis on sustainability and durability.
Cultural and museum professionals will be guided through the latest digital trends during
a period divided in online talks and a final on-site meeting.
The project consists of 3 online workshops and an in-person conference. The program
and registration for the conference will open soon.

WORKSHOPS (July / August 2024)
Workshops' target audience: advanced students, young professionals, and experienced
experts in the fields of museology, museum research, museum education, curation, media
production, museum management, public relations, etc.
Workshop Duration: approximately 2 hours
Workshop Format: English, online via Zoom (link will be sent to participants the day
before the workshop)
Registration Deadline:
1st workshop: July 20th
2nd and 3rd workshops: July 31st
For each workshop we kindly ask you to submit your questions in advance, using thisonline registration form. Your questions will then be reviewed and addressed during theworkshop. If you have any difficulties completing the online form, please notify us at:
info@icom-italia.org
Participation is free of charge. A maximum of 25 participants for each workshop isaccepted.

1st WORKSHOP | July, 23rd, 12:00 pm CET
Despite the well known relationship between emotions and aesthetic experience acknowledged since theclassical age, top down approaches to visitors' engagement tend to leave them to personal appreciation ofart. Emotions, in fact, still represent an uneven and slippery terrain for designing methods that ensurepredictable and controllable experiences. Today, however, computational technologies provide a variety
of methods for dealing with emotions, ranging from natural language processing tools for detecting,extracting and analysing emotions to face expression recognition techniques that allow measuring theemotional response of the audience using non-intrusive, portable devices. Partly a response to
the pervasiveness of emotions in social media languages and codes, these technologies can help create
novel applications for engaging museum visitors with relatively simple tools. In this workshop, a set ofcase studies that illustrate this opportunity will be reviewed and discussed, with an eye on inclusion andsustainability.
Workshop Leader: Rossana Damiano
Rossana Damiano is an associate professor of Computer Science at Università degli Studi di Torino(Department of Computer Science), Turin, Italy, where she teaches Web Programming and SemanticTechnologies. Her research interests mainly concern artificial intelligence for cultural heritage, with afocus on affect and storytelling. She has taken part in several applicative projects, ranging from social
semantic environments for learning and cultural dissemination, to semantic annotation of cultural
heritage, and artificial characters.

2nd WORKSHOP | August 22nd, 12:00 pm CETEmerging technologies like augmented reality, virtual reality, and artificial intelligence offer engaging andnovel ways of communicating. This workshop will address the challenges, opportunities, threats, andbarriers associated with museums realizing the potential of these emerging technologies. Augmented
reality offers the possibility of extending the walls of the museum and taking digital representations ofheritage into the surrounding landscape. Virtual reality enables virtual time travel, supporting explorationof the past and potential climate futures. Artificial intelligence offers the prospect of personalizedinterpretation, connecting heritage with sustainable development and sustainable communities. By
considering these technologies from the perspective of contributing to sustainable communities, we willdraw on positive experiences and case studies and explore how this knowledge can be disseminated.
Workshop Leader: Dr. Alan Miller
Dr. Alan Miller is a lecturer at the School of Computer Science, University of St Andrews, Scotland. He
has been involved in the use of virtual world technologies for cultural heritage for over 10 years. He is amember of the Open Virtual Worlds (OVW) research group at the University of St Andrews and co-CEOof Smart History and Smart Heritage.

3rd WORKSHOP | August 30th, 12:00 pm CET
Join us for a comprehensive workshop led by an experienced attorney, focusing on the intersection ofcopyright and exploitation rights in virtual museum offerings and the use of artificial intelligence. Overtwo hours, we will explore crucial aspects of copyright law and data protection in the digital realm, with aparticular emphasis on AI applications. Participants will engage in hands-on assignments and develop
recommendations for citation practices in the context of AI usage. The workshop will also cover theimplications of the EU AI Act for the museum sector, providing a solid foundation for legal and ethical AI
integration in museums.
Workshop Leader: Yasmin Mahmoudi
Ms. Yasmin Mahmoudi is partner at the law firm Dr. Mahmoudi & Partner Rechtsanwälte mbB, Cologne,
specialist lawyer for intellectual property, lecturer at Heinrich Heine University Düsseldorf, Chairwomanof the Board of the Society for the Promotion of ZADIK e.V. (https://zadik.phil-fak.uni-koeln.de/zadikev/vorstand). She advises museums, galleries, auction houses and collectors as well as artists, also probono through her involvement with Kölner Kulturpaten e.V.

In accordance with the General Data Protection Regulation (GDPR), we will not collect or store yourpersonal data beyond what is necessary for the registration process.

APPLICATION FORM