Trademarks and Brands
Global rebrands. Expanding into new markets. Stopping
counterfeit products at their source. Defending color
marks or corporate names and identities.

Key contacts

From creative ideas to global recognition, brandmanagement is at the heart of what we do. From
prosecution to enforcement, strategy to litigation, we've
got it covered.

Lloyd Parker,

These are just some of the things our 240 trademark
professionals do on a daily basis. With a team ofdomain names practitioners, we offer an integrated
approach to online brand management, in a world
where online commerce is rivaling traditional routes tomarket.

Anna Kurian Shaw,

We don't just execute. We look after your brand,
providing valuable insight in challenging, but
important, markets to help you succeed where others
have failed.

Representative experience
Advising Merck & Co., Inc. (Kenilworth, New Jersey,USA) in a trademark, domain name, and social media
dispute with Merck KGaA. over use of the name“Merck” in Europe and U.S.
Managing Deutsche Telekom's global trademark anddomain name portfolio. Advising on complex color
mark and other non-traditional trademark litigation inEurope and U.S.

Imogen Fowler,
Alicante
SydneyDr. Morten Petersenn,
Hamburg
Washington, D.C.

Areas of focus
FinTechIP Rights in Transactions
Strategic Counseling and Portfolio
Development

Advising one of Japan's largest car makers on major
brand clearances and 3,000+ trademark applications in
40+ countries, coordinated from Tokyo.
Advising Estée Lauder on EU-wide trademark issues
and obtaining a revolutionary order in Germany
prohibiting the onward shipment to Russia ofcounterfeit goods in transit.
Advising Proctor & Gamble, and group companies, inconnection with its portfolio of IP rights in Mexico; andsuccessful anti-counterfeiting campaigns.
A global pharma company in seizing substantialconsignment of counterfeit drugs in transit from China
via Dubai to Europe. Perpetrators jailed. Obtained
significant damages payments.
Advising one of the largest American multinational
supermarket chains on trademark portfolio
management in Mexico.
Representing the manufacturers of the Segway
personal transporter in trademark litigation in the ITC
and federal district court.

Awards and rankings
IP Law Firm of the Year - Italy, Legalcommunity IP &TMT Awards, 2021-2018
French Trademark Firm of the Year, IAM/WTR Global
IP Awards, 2020
German Trademark Litigation Firm of the Year,
IAM/WTR Global IP Awards, 2020
Global IP Firm of the Year, Managing Intellectual
Property Awards, 2019 & 2018
Ranked Band 1 for IP on a Global and Europe-widelevel, Chambers & Partners, 2019Japan Foreign Firm of the Year, Managing Intellectual
Property Awards, 2019 & 2018
China Foreign Firm of the Year, Managing Intellectual
Property Awards, 2019Japan Trademark Firm of the Year, World Trademark

Review Awards, 2019
European Trademark Contentious Firm of the Year,
Managing Intellectual Property Global Awards, 2018
& 2017
Hong Kong Prosecution Firm of the Year, Managing
Intellectual Property Awards, 2018
International IP Law Firm of the Year, ALB Japan LawAwards, 2018 & 2017
IP Team of the Year, The Lawyer Awards, 2018
Germany - IP Law Firm of the Year, JUVE Awards,
2017
Italy - Best IP Law Firm, Toplegal Awards, 2017

Latest thinking and eventsNews
Trademark Insight 08/2024 – European Union &Germany // Country Focus - PolandNews
China tightens the screws on online unfair competition:
new Provisions effective on 1 September 2024
News
Trademarking Italian place-names: 10 key Q&As andnew rules for MilanNewsPodcast: Talking the cureNews
German Supreme Court’s first decision on “Climateneutral” claims in advertising
Sponsorships and Speaking Engagements
MOVE London 2024