The 7 Steps June
1. CONTEXT
Mindmap
anything you
know about thetopic, including
vocabulary. Do
some research
online to help.

SapporoListening Questions 1
1. What did Seibei Nakagawa do before he was the brewmaster of Sapporo
Beer Company?
.
2. When was the Sapporo Beer Company officially established?
.
3. When was Sapporo Lager first produced?
.
4. Which 3 companies merged to form Dai Nippon Beer Company?
.
5. What was Dai Nippon’s market share of the Japanese beer market after
the merger in 1906?
.

2. QUESTIONS

Read the listening
questions tocheck yourunderstanding.
Look up any newvocabulary.

3. LISTEN

Listening Questions 2
1. What happened to Dai Nippon Beer Company after WWII?

Listen and answer
the questions
using fullsentences. Circle
the number oftimes and % you
understood.

.
2. For how long was Yebisu Beer not made?
.
3. Where is Sapporo trying to expand internationally?
.
4. How many factories does Sapporo have in Japan?
.
5. What purchase did Sapporo make in 2017?

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Listening 1
2 3 4

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Listening 2
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Discussion Questions1. Why do you think craft beer has gained popularity in recent times?
2. Do you think it is a good thing that larger companies continue toadd to their portfolio by purchasing smaller companies?

4. CHECK ANSWERS
TRANSCRIPT 1
In June 1876, Seibei Nakagawa was hired to be the brewmaster of a new beer factory inHokkaido. At the time the national government in Japan was helping the development of manybusinesses in Hokkaido as it was considered an important area for Japan’s economy anddefense. Nakagawa had studied beer making in Germany before he was hired to oversee
construction of the factory.

Read through thetranscript andunderline theanswers. Checkthem against yourown answers.

5. CHECK VOCABULARY

The factory was completed in September 1876 and Sapporo Lager was produced the followingyear. The Sapporo Beer Company was officially established in 1887. The Japan Beer Brewery
Company, which created Yebisu Beer, was established the same year in Tokyo. Around 1900,
those two companies, along with Kirin Brewery and Osaka Beer (which later became Asahi
Breweries), were fighting for market share of the Japanese beer market.
Kyohei Magoshi, the head of the Japan Beer Brewery Company, merged his company with
Sapporo and Osaka to form Dai Nippon Beer Company. After the merger in 1906, Dai Nippon
had a dominant 70% share of the Japanese beer market.

Read thetranscript andcircle any new
vocabulary you
find. Look themup and add themto your list.

MATCH THE SYNONYMS BY DRAWING LINES BELOW:
Hire

Commanding

Dominant

Confidential

Aim

Recognized

Undisclosed

EmployBe credited for

Lion’s share

Majority ofTarget

6. READ ALOUD

Read thetranscript aloudat least 5 times,
focusing onintonation andpronunciation.

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After WWII, Dai Nippon Beer Company was broken into 2 companies: Nippon Breweries Ltd.
and Asahi Breweries Ltd. In 1964, Nippon Breweries changed its name to Sapporo Breweries.
In 1971, the Yebisu beer brand was re-launched by Sapporo after a 28-year break.

7. SHADOWING

Although the majority of Sapporo’s modern business comes from alcohol, over the years it has
expanded to food, soft drinks, restaurants, and real estate. The Sapporo group companies aimfor international expansion mainly in Southeast Asia and North America. Sapporo has one
alcoholic beverage factory each in the US, Canada, and Vietnam. It has five factories in Japan.

Say the transcript
aloud at the sametime as the audio
without reading
it. Circle how
many times
below.

112
2

3
3

4
4

TRANSCRIPT 2

In 2017, Sapporo had ¥550 billion in sales which was a 2% increase year on year (YOY). Also,in 2017 it was announced that Sapporo would buy Anchor Brewing for an undisclosed amount.
Anchor Brewing is based in San Francisco and is credited for starting the craft beer movementin the United States.

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