Optimizing Live andDigital Media Services with
LTE Broadcast
Norman Tyrrell, Qualcomm, Inc.
April 25, 2012

© 2012 Qualcomm Incorporated

The information contained herein is for informational purposes only. Anydates, release numbers, features, capabilities, applications andupgrades, both existing and future, are subject to change at any time
without notice.
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Qualcomm is a registered trademark and registered service mark ofQualcomm Incorporated. Other products and brand names may betrademarks or registered trademarks of their respective owners. Alllogos and brands mentioned in this presentations are used as illustrative
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© 2012 Qualcomm Incorporated

Data Demand Outpacing Supply
VIDEO IS A “KILLER APP” FOR MOBILE NETWORKS
WW Mobile Rich Media Demand Growth

Exabytes per Month

78% CAGR 2011-2015

3

Source: Cisco VNI Mobile, 2012

Enabling Live andDigital Media Services
LTE Broadcast• eMBMS - evolved Multimedia
Broadcast Multicast Service Efficient and low cost solution
 Unlimited subscriber reach Reduces delivery costs and offloads
data from unicast
 Leverages worldwide LTE spectrum
and 3GPP ecosystem

Qualcomm Proprietary and Confidential
4

LTE Broadcast Enabled Service Opportunities
Drive ARPU and Reduce Cost

DELIVER LIVEEVENTS Live sporting
events Breaking news
 “Must-see” live
events Venuecasting5

DISTRIBUTE
EMEDIA Catch-up TV
 Print mediadelivery
 Digital signage
 Targetedadvertising eLearning

OFFLOADDATA Firmware Over theAir (FOTA) Featuredapplications
 Popular applicationupdates
 Live tickers

MANAGECONGESTION
 Breaking news
triggered mediacontent
 Top YouTube
video clips
 Machine-tomachine* for illustrative purposes only

Scalable Video Delivery for Live Events As number of users increases, unicast network capacity is strained…
6* for illustrative purposes only

Scalable Video Delivery for Live Events

 Broadcast/multicast delivers consistent quality regardless of number of users.
7* for illustrative purposes onlyOff-Peak Media and Software Delivery File download use cases minimize the user’s utilization of unicast delivery.
8* for illustrative purposes onlyOptimizing Capacity with LTE Broadcast
 Significant capacity gains are possible, when the number of users of a specificservice per cell exceeds 1 user per cell, i.e. 3 users per site

Source: Internal Qualcomm Simulations
9

LTE Broadcast Services Ecosystem

Content

LTE Broadcast Infrastructure

BroadcasterePublishing

Studios

LTE
BroadcastServices
Platform

BroadcastMulticastServiceCenter(BM-SC)

EvolvedPacketCore(EPC)

LTE Device

D2C / B2B / M2M

OEM /Application
Developer

Consumers /End Points

E-UTRAN

File Delivery
Services

Application
ServiceProviders

FOTA /
Application
UpdatesInternet / OTTContent Provider

10Mobile Network Operator

LTE Broadcast Services Ecosystem

Content

LTE Broadcast Infrastructure

BroadcasterePublishing

Studios

LTEBroadcast
Services
Platform

BroadcastMulticastServiceCenter(BM-SC)

EvolvedPacketCore(EPC)

LTE Device

D2C / B2B / M2M

OEM /Application
DeveloperConsumers /End Points

E-UTRAN

File Delivery
Services

Application
ServiceProviders

FOTA /
Application
UpdatesInternet / OTTContent Provider

Mobile Network Operator

Qualcomm
Solution

11Qualcomm Is a Leader in
Next-Generation Mobile
Broadcast Technologies
 Enabling LTE broadcast is an essential
strategy to meet ever-increasing data volumes
 Multicast use cases reduce cost, drive ARPU
 Qualcomm has a 3GPP-based, end-to-end
solution enabling efficient and high quality
broadcast services on LTE

Qualcomm Proprietary and Confidential
12

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Thank You!
Norman E. Tyrrell
Director, Business Development
Qualcomm, Inc.
ntyrrell@qualcomm.com
For more information on Qualcomm, visit us at:
www.qualcomm.com
www.qualcomm.com/blog