Organic Lifestyle EXPO 2016
Final Report18-19 November
TOKYO INTERNATIONAL FORUM
https://ofj.or.jp/Organic Forum Japan Inc.
2-22-8-7F Hatchobori, Chuo-ku, Tokyo 104-0032 Japan
E-mail info@ofj.or.jp TEL 03-3523-0028 FAX03-3523-0861

Final Report
1st Organic Lifestyle EXPO
Date: November 18, 2016 (Friday) and 19 (Saturday)

Venue: Tokyo International Forum Exhibition Hall 1 and outdoor space
Hall: 3000 m2 Lobby Gallery : 700 m2 Outdoor : 1650 m2
Total space: 5.350 m2
Organizer: Organic Forum Japan Inc.
Organizing Partners: FTP / GON / LOHAS WORLD
Supported by:
Ministry of Agriculture, Forestry and Fisheries、Kisarazu-city
Sponsored by:
LAWSON, NATURAL LAWSON, Radix, Radish Boya, SHARE THE LOVE,avanti, DAICHI WO MAMORUKAI, RELIEF FARMS,
E-Supportlink, Ltd.
Cooperation: IFOAM Japan and Related associations, organizations andmedia
Event Planning: Organic Forum Japan
Program:Various seminars and workshops / displays and events related to health andwellness / outdoor market

Management: Organic Forum Japan
Official website: http://ofj.or.jp/en/

Exhibitors/Visitors
Exhibitors: 193
Exhibition Scale:(Indoor): Standard booth (W 3 m × D 2 m) 130 booths(Outdoor): Market tent with simple stands (W 2 m × D 2 m) 50 stands
Visitors:
18.11.2016 (Fri) Sunny
19.11.2017 (Sat) Rain/Cloudy
Total

10,202
9,588
19,790Seminars & Events
48 with over 2,000 participants
1

Exhibitor List
Taste (Food)
AEON TOPVALU / Akita Zakkoku Mura / Alishan / Alta Organic
Network /Alternative Farm BIWAKO / Anmusubi / BIO COOP /BIO Marché home delivery service /BIOPROJECT / CHASANDAI / Chicory-mura / COCOWELL /Dendenmushi /Food Culture Club / Fukushima Prefecture / FUKUSHIMAYA /Grains' Intiative NPO / HONDA SHOTEN / Ikimononinsyo Association /Island Organic of Goshikicho Awaji-shima /JA-Midorino Promotion Council for OrganicAgriculture / Jidainokai / Kahokuseiyu / Kakizaki Shoyu / Kanazawa Daichi /Kitakata Yuki-no-wa / LAWSON / LIFE CORPORATION /Marine Stewardship Council /Maruya Hatcho Miso / MAVIE CORPORATION /MIE PROJECT / Minamide-seifun /MOA Nature Farming and Culture Agency / Morita Soy-Sauce /MURAKAMI MELIYASE / MUSO / N. HARVEST /Nerola Aroma&Cosmetics / NICHIFUTSU BOEKI / Tomita Farm /Organic Fukuahima-Adachi / Organic Partners & Sharegarden /Partners Japan YAMATE / Saito Ham / Sanwa Nosan Ltd. /Shimane Organic Farm Co. Ltd / Shimane Prefecture / Shizennoho /Shumei Natural Agriculture Network /Sirokuma-Hokkai Foods / SlowCoffee / Sumiya Bunjiro Brewery /Teresa Farm / Terra Burgers / TOHTO CO-OP /TOKACHI SHINMURA FARM / Umajimura Agricultural Cooperative /Unionfarm Group / Unite / Watami Farm / Whole Food Association /YAMAKI JOZO / Yatsugatake Nanroku Farm /YATSUMOTO TSUSHO / Yoko-biofarm.

2Exhibitor List
Nuturebebemeshi for family / Greenfield Project /Organic Agricare Narunaru / REBIRTH SHOKUIKU LABORATORY

Wear
AEON TOPVALU / Again Inc. / AVANTI / GAIN /Iwaki OtentoSUN Enterprise Cooperative /NPO HIRONO WAIWAI PROJECT /Marilia Scandinavia Shopping Service / Mind Matsui / NS Cooperative

Care (Personal Care/ Cosmetic)
Abios / AEON TOPVALU / ALLES BEAUTY / BIYOYAKURI /CHAOTIC ORIGIN DUB / CRECOS / FRESH / From Farast / Ftime / Hatsuga / ISIS / KAMITSUREN/ KENHAN / LILIELEIN /Logona Japan / LOHAS WORLD / MIEUX /Musubi（CODINA) /NAKAMURA SYOKUBUTSUEN /NATURAL HEARTY MARKET / Neo-Natural / NIHON GREEN PACKS /Optimal B / Panoco Trading / re・make / Rethera / RINGAH /THE SYNERGY COMPANY JAPAN /Trilogy/Herbfarmacy/NAOBAY /URBAN RESEARCH / Wiese / YOUMEI LABO

Heal (Aroma)
CHARIS SEIJO / ETHICAL BEAUTY Association / Hidamarido / MERCI /VIP GLOBAL3Exhibitor ListLive
ALEPPO SOAP TRADING / Crayonhouse / Daiousyoukai / FUNFUNFAM /LEON INTERNATIONAL / MADE IN EARTH / MIHAMA TSUSHO /Natural×Funeral / R&D CO.,LTD. / WAN-NO-HANA / Wildtree

Protect
GIAHS Wide Area Cooperation Promotion Meeting / Noto Regional GIAHS
Executive Committee / Numazuno,odashi(kakurasuisan) / SEEDS OF LIFE

ReviveE. DESIGN / Minna Denryoku

Learn (Certifiers & Information)
AFAS Certification Center / Control Union Japan / JONA / Leafearth /IFOAM Japan /IFOAM Asia/ALGOA / Kisarazu City /Organic Agricare Narunaru / Whole Food Association* Exhibitors in BLUE－Click for ｌink to website.
* Exhibitors in BLACK do not have a website.

4Exhibitor questionnaireSatisfaction level

Sales at booth

5%
28%

33%

24%

Very satisfied
非常に満足
販売した
YesSatisfied
満足販売しないNo

普通Average

67%

不満
Dissatisfied
43%

2 days sales results at booth
1%
6%

5%
8%

17%

販売中止
selling discontinued
1,000円以下
Below 1,000 yen
18%

1,000～5.000円
1,000 to 5,000 yen
5,000～10,000円
5,000 to 10,000 yen
10,000～100,000円
10,000 to 100,000 yen
100,000～200,000円
100,000 to 200,000 yen
200,000円以上
200,000 yen or more

45%

Are you planning to participate next time?
0%
13%

Participate
参加するWillconsider participation
参加の方向で検討

44%

要検討
Uncertain
43%

参加しない
Will
not participate 0％

5Visitor Questionnaire
Questionnaire returned by 500 people in two days.
By ageGender ratio

Satisfaction level
来場者 満足度
非常に満足
Very satisfied
Average

G男性

10’s
10代

Male

20代
20’s

満足
Satisfied

女性
Female

30代
30’s

普通

13%

Dissatisfied

6%

不満

23%

40代
40’s

1%

29%

50代
50’s
60代以上
Over60

12%

51%

42%

31%
71%

3%

18%

Visiting Purpose

How much did you spend
on your shopping?
8%

Mainly businessnegotiations
31%

Personal interest,shopping

11%
買い物はしていない
Did not shop
1,000円以下
1,000 to 2,000 yen
1,000～2,000円
2,000 to 3,000 yen
2,000～3,000円
3,000 to 4,000 yen
3,000～4,000円
4,000 to 5,000 yen
4,000～5,000円
5,000円以上
5,000 yen or more

19%

26%

10%

69%
12%
14%

Registered Visitor Breakdown
Retailers · Department stores · various specialty stores
Food service · restaurant · school lunches · meals related · food manufacturer
Fashion · Apparel related

Manufacturer / producer

1%4%
4%

Hotel · Inn · Accommodation
Housing · Building · Store material related
Publication / Media

10%

5% 4%

Government agencies / public agencies

Other0%3%

5%4%Mail order / information / IT related

Research · Academic Fields

20% 22%5%

Wholesale / trading company

NPO · NGO · various organizations

6%4%
19%

Beauty and health related

Consulting · Staff recruitment . Legal services

1%

2%
1%

9%

5%
12%

5%
11%

10%
2%

1%

3%

10%

12%

6

Theme Presentation

Seed Exchange

Animal Welfare

7Farmers Market & Entrance8

In the Hall9