Report:

Survey on the travel plan forfestival season in 2023

October 2023

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Festive Seasons (such as major Indian festivals likeDiwali, Dussehra, Durga pooja) are peak travel times.
People often plan vacations to celebrate these festivalswith family or to explore new destinations during these
festive periods.
How are Indian consumers planning their travels for the2023 festival season?
This report is focusing on the attitudes towardsoverseas travel among the Metro resident.

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Key Findings:
••
•
•
•
•
•

33% are considering overseas travel for the 2023 Festiveseason.
The majority of those considering overseas travel are in
their 30s, belong to the high-income group, and reside in
the three major metros (Mumbai, Bangalore, Delhi).
The top three countries being considered for travel are UAE,USA, and UK.
Reasons for choosing travel destinations include shopping,relaxation, and nightlife.
There seems to be a growing interest in countries like
Australia, New Zealand, and Switzerland, known for theirbeautiful nature.
Online site/ app is the mainstream for booking.
Approx. 3 online platforms are being compared, with MakeMy Trip having the highest usage rate.

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Details of Findings

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3What are the travel plan for this festive season 2023?

33 is considering international travel%

95%

is considering either international/domestic travel

82 is considering domestic travel%(Base: Total(N=600))
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4

Demographics of those considering international travel•The demographic of those considering international travel are more for: 30s / Large metro (Mumbai/Bangalore/ Delhi)/ Non-Veg/ Higher income group

AgeCity(%)

3341

34

30

40 - 49yo

33899441427PlanInternationaltravel (n=200)

20HyderabadPlanInternationaltravel (n=200)

65

53
Occasionalnon-vegetarian

KolkataBangalore

2026

Non-vegetarian

Chennai

1320 - 29 y.o(%)

Ahmedabad
Pune

830 - 39yo

Do not Plan
Int. travel(n=400)(%)

2124
37Food habit

16Do not Plan
Int. travel(n=400)27

Delhi NCR

22

Mumbai

410PlanInternationaltravel (n=200)

Plan International
travel (n=200)

515
Do not Plan
Int. travel(n=400)Eggetarian

Pure
Vegetarian

Do not Plan Int. travel(n=400)

Average Monthly Personal Income

124,325 INR

82,000 INR

Average Monthly Household Income

158,450 INR

109,500 INR
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Destination of international travel for this festive season 2023
•The destinations being considered for travel are predominantly countries with a significant number ofNRI (Non-Resident Indian) and English-speaking countries, such as UAE, USA, and UK.

Top 5 destination considering to visit(MA)Considerinternational travel

33%(Base: Total(N=600))
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1 UAE

42%

2 USA

40%

3 UK

34%

4 Australia

32%

5 New Zealand

28%(Base: Those consider international travel(n=200))
6Reasons/ attractions for selecting the destination abroad•The reasons for choosing a destination for overseas travel are the top three: Shopping, Relaxation, andNightlife. Visits to tourist attractions such as Historical landmarks and Scenic views follow.

Top 3 reasons

Details(%)① Shopping

60
50
40
30

② Relaxing

20

48

46

42
37

36

35

34

32

32

31

27

26

26

25

24

21
16

15

10
10

③ Nightlife(Base: Those consider international travel(n=200))
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Change in preference of destination••UAE/USA/UK remained the same as the top three destinations in terms of both experience andconsiderations.
While Southeast Asian countries like Singapore, Thailand, and Malaysia have seen a decrease in theirpresence, countries such as New Zealand, Switzerland, and South Africa, which offer beautiful nature andoutdoor activities, are being considered. It implies that the factors Indian travelers seek in their overseas
trips may be changing.
Have ever visited

Consider to visit this festive season

Rank

Country%

Rank

Country%

12345678910UAEUSAUKSingapore
AustraliaCanadaThailandMaldives
Malaysia
Qatar52474141393129262524

12345678910UAEUSAUK
Australia
New Zealand
Switzerland
CanadaSingapore
Maldives
South Africa

4240343228262524232011

Qatar

1812

Malaysia

1616

Thailand16(Base: Those consider international travel(n=200))
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Change inranking

8The way Indian international traveler plan••

Online travel site is the main mode of booking for international traveler, and they compare approx. 3 sites
when they plan.
“Make My Trip” enjoys the top usage intention among those considering international travel. Though“Booking.com” and “Yatra” ranked in 2 nd and 3 rd position, usage intention is half of the leading site.

How they will arrange the international travel
0%67%

site/ app
Self planned for39%

itinerary and bookings
Package tourshop)

0%

20% 40% 60% 80%

Online travel agency/

Travel agents (physicalAwareness/ Usage intention of online travel site/ app

36%
21%

(Base: Those consider international travel(n=200))

40%

60%

80%

100%

Make My Trip

72%

Booking.com

35%

Yatra

34%

Go Ibibo

29%

54%

Ease My Trip

29%

56%

AwarenessTrivago

27%

57%

Usage intention

Agoda

23%

44%

Clear Trip

20%

45%

Sky Scanner

13%

Expedia13%

Trip.com

9%

Kayak

5%

13%

# of Sites aware of5.88

Travel triangle

4%

11%

# of Sites considering to use

3.14

Jugni
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20%

83%
62%
69%

25%
36%
28%

Average

1%5%(Base: Those consider international travel and use online site (n=151))

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About the survey

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10Research designObjectives

The main objectives of this study are as follows:• To understand what kind of travel plans Indian consumers are making for the 2023 festival season.
• To gauge the awareness of Indian consumers regarding travel to Japan.
• To explore the allure of visiting Japan for Indian travelers.

Methodology

Online survey (Asian panel)

Period of survey

Respondent criteria

Sample size

September 2023
• Male and female aged 20 to 49 years old• Those lives in Metro cities: Delhi NCR, Mumbai, Ahmedabad, Pune, Kolkata, Bangalore, Chennai, Hyderabad
Total 600s
Following questions are covered in this survey:
Demographics

Research topics

Travel plan for 2023

Japan tourism

GenderTravel plan

Attractive point traveling to Japan

AgeCountries ever visited

Barrier for traveling to JapanCity

Destination planning to visit

Products to buy in Japan

HH Income level

Purpose of visit

Activities to do in Japan

Personal Income level

Travel arrangement

Awareness of Japanese Cuisines

Veg/Non-veg

Booking site awareness/ usage

Cuisines want to try in Japan

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About Intage

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