Press Release24TH Nov 2022

Press Release
TECHMATRIX CORPORATION（TSE Prime 3762）

TechMatrix, BELLSYSTEM24, and Intumit to Provide"CRM Next", a New Innovative Marketing Service based onCustomer Insight Analysis for the Taiwanese Market~1-to-1 Customer Service using Customer Insight Information~

TECHMATRIX CORPORATION (Headquarters: Minato Ward, Tokyo; President, CEO: Takashi Yuri, hereinafter"TechMatrix"), BELLSYSTEM24,Inc. (Headquarters: Minato Ward, Tokyo; Representative Director, President, CEO:Shunsuke Noda; hereinafter, “BELLSYSTEM24”) which operates contact center outsourcing business in Japan andoverseas, and Intumit, Inc.(Head Office: New Taipei City, Taiwan, CEO: JD Chiou, hereinafter "Intumit"), a Taiwanesecompany, conducts Research and Development of cutting-edge AI (Artificial Intelligence) platforms as its core business.
The three companies jointly developed the Customer Insight Analysis and Utilization Service, "CRM Next" (hereinafterreferred to as "CRM Next"), which will be released by BELLSYSTEM24 for the Taiwanese market.
By accumulating and analyzing customer insight data collected by contact center, CRM Next can provide optimal
1-to-1 customer experience to every customer effectively and efficiently, which can improve customer satisfaction andloyalty, to maximize customer LTV* compared to conventional marketing approach.
*: LTV (Life Time Value) : Customer Lifetime Value. The total amount a customer will spend on a product or service
over their lifetime.

< Background and Goal >Currently, in Taiwan, the effectiveness of marketing activities that utilize general customer attributes such as age andgender is stagnant and innovative methods for better understanding customer are eagerly required. Moreover, with theimpact of COVID-19 to lifestyle, there have been rapid changes in consumer behaviors and purchasing patterns, theeagerness of establishing new marketing methods for better 1-to-1 promotional content become more and moreprominent.
In response to the request of marketing transformation, TechMatrix, BELLSYSTEM24, and Intumit jointly developed
CRM Next, an innovative marketing service to comprehensively enhance the results of marketing activities. By
engaging with end customers through various channels such as SNS, chat, and telephone, contact center can collect andanalyze customer insight and then utilize the insight to promote content more precisely.
With BELLSYSTEM24's business design and operation method that fulfills the needs of more than 1,000 clients andthe know-how of local market provided by its Taiwan branch (BELLSYSTEM24, Inc. Taiwan Branch, established in2020); TechMatrix's CRM system for effective management and analysis of customer insight; and Intumit's leading- 1 -Press Release
Conversational AI technologies and its extensive experience of system development and operation in digitaltransformation; a new innovative marketing service “CRM Next” arose to realize comprehensive marketing services.
< Service Overview >BELLSYSTEM24 will provide support for the implementation of “CRM Next”, which was jointly developed withTechMatrix and Intumit, as well as design of service operation and business process. In this service, the contact center
will collect, analyze, and accumulate customer-specific information such as customer interests and preferences, how
they spend their time on a weekend, and family structure by simple counseling during conversations with customers,
thereby a customer data platform with first hand customer insight information can be developed. Whenever there is acustomer’s inquiry after that, the relevant data can be collated to suggest responses in a more customer-centric andintimate way. Also, effective 1-to-1 marketing that matches the customer's preferences can be conducted by precisely
pushing notifications of events and coupons through the channels like LINE, Facebook, etc.

< Future Prospects >TechMatrix, BELLSYSTEM24 and Intumit aim to deliver this service in 50 brand companies in Taiwan by 2024. By
integrating the knowledge and technologies of the three companies, we will

provide more value in all customer touchpoints including contact centers and create new business opportunities as well as expand the service to Japan and therest of Asia in the future.

- 2 -Press Release■About TechMatrix
TechMatrix (TSE Prime: 3762) is an IT solution provider supporting its customers to transform their business models
and strengthen their competitiveness. It provides 3 businesses; "Information Infrastructure business" that provides theintegration of cutting-edge information infrastructure technology, "Medical Systems business" that aims to create a
medical environment that connects patients and doctors, families, and communities, and "Application Service business",which solves customer problems by providing applications that implement our know-hows. In the contact center field,
we provide the contact center CRM system/FAQ knowledge system named “FastSeries”, which boasts top-classinstallation users in Japan.
Click here for more details on FastSeries ⇒ https://fastseries.jp/en , https://fastseries.asia■About BELLSYSTE24
BELLSYSTEM24 Inc. has more than 30,000 employees across Japan and have provided various services as a point ofcontact between companies and consumers since starting Japan's first full-scale call center service in 1982. In 2020, weset expansion of home-based contact centers to 4,000 seats, promotion of DX including data utilization, andstrengthening of strategic and other alliances as our priority measures in the Mid-Term Management Plan 2022.
As an industry leader, we will continue to perform our mission of "Supporting Social Affluence with Innovation andCommunication" through the development and provision of various solutions based on the operational knowledge
accumulated by multiplying People by Technology.
Click here for more details on BELLSYSTEM24 ⇒ https://www.bell24.co.jp/en/■About Intumit
Intumit develops cutting-edge AI platforms centered in technologies of Deep Learning, Natural Language Process,Machine Learning, and more, since it was founded in 1999. With over 600 customers in Asia, and branches in Tokyo,
Beijing, and Seattle, Intumit continues to actively expand its conversational AI services to international market in anagile, flexible and efficient approach. In February 2021, Intumit was listed on Emerging Stock Board of Taipei
Exchange successfully. On the basis of advanced conversational AI technologies and intensive experience ofempowering enterprise DX, Intumit aggressively embraces global cloud ecosystems and provides value by enhancing
enterprise's Customer Engagement and Employee Productivity to a new level. Intumit will continue to seek asustainable growth through the collaboration with global partners and constant innovation.
Click here for more details on Intumit ⇒ https://www.intumit.com/< Inquiry related for above press release >TECHMATRIX CORPORATION, CRM Solution Division,
Marketing department PIC: Ms. Fujita, Ms.Kashiwagi, Mr.Honda (Japan), Ms.Mod (English/Thai)
E-mail：crm@techmatrix.co.jp
URL: https://fastseries.jp/en
TEL：03-4405-7836 / FAX：03-6436-3536 (Japan)
TEL : +66 2-666-4853 (Thai; English / Thai)*Company names and product names mentioned in this press release are trademarks or registered trademarks of each company.

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