FEY: A New Era
The Brazilian fastener manufacturer reinforces
market positioning and adopts a new visual identity

Brazilian NewsA Brazilian traditional and international fastenersupplier, FEY announced actions involving abranding innovation. As one of the mosti mpor t a nt fastener ma nu fact u rers
i n Sout h A merica, t he compa ny’s
lineup includes bolts, screws, nuts,
and similar items provided toindustries of agricultural androad machinery, as well as
the automotive sectors.
Almost completely undert he ma nagement of t hesecond generation, and with afocus on the future, especiallyon overseas operations, in July theboard of the company announced aconclusion about a branding update.
" T h e s e a c t io n s a r e n o t ju st
about the company's renovationof visual identity. It means going
beyond, conveying what we believe
as well as the proposals that move
us forward. That means seeking
solutions together, through cold
a n d hot for m i ng p r o c e ss , a n dachieving formidable results", said
the marketing and new business
manager, Bruno Maia, concluding:"The brand adaptability and ourpresence in several countries rising
are reinforced through the slogan“Shaping what the world needs”.
The branding reinforcement ispart of a series of investments thatthe company has been carrying out
over the last four years, which adds
up to more than R$ 80 million andincludes areas of technology and our people’s preparation.
Another factor that drives the company’s intention to strengthen its market positioning are the three factors that markits performance. The first is sustainable development. FEY is a partner of the UN (United Nations Organization) andsignatory of the ODS Movement (Sustainable Development Goals). The second is its innovation movement, reinforcedwith development and its own laboratory for the creation of products and verticalized production. The third is the strengthof the brand, which is characterized by being a family business, reinforced by the complement of professional leaders,investment in technology and sustainable growth.
With annual revenues of R$ 500 million, 8% of which coming from exports, FEY has a production capacity of 3,200
tons/month and has more than 750 employees. In addition to the already consolidated lineup, it also develops tailor-madeprojects, especially for customers such as large car manufacturers and agricultural implements, a strategy that aims to add
even more value to its offering. It is also present in the distribution area, in the aftermarket and other sales channels.

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Fastener World no.202/2023 惠達雜誌Brazilian News

Fastener Exports and Imports Fall

Finishing the first half year, trends are pointing to a result below 2022 in Brazil
At the Brazilian harbours, the trade of bolts and screws,
nuts and other kinds of fasteners are slightly less than in2022. However, considering the fall of US dollar, and the
local currency, the expectation could be so different, at leaston imports which breached the US$ 1 billion barrier last year.
Compa r i ng, US$ 1.0 0 c ost e d R $ 5.7 a nd R $ 5.3
respectively in January 2022 and 2023; R$ 5.1 and R$ 4.8 in
July 2022, and 2023.

First Half Year

2021

2022

2023

Exports in values (USDmillion)
Imports in values (USDmillion)

66.31

89.05

86.33

457.18513.00

498.21

Exports in volumes (ton)35,744.99

19,929.54

15,110.67

Imports in volumes (ton)98,650.51

101,556.30

92,660.32

Everybody is hoping for warm local economic activities during the second half year, especially with a probable drop in interest rate
(currently are at 13.65% per year) by the Brazilian Central Bank.

The 2nd Metal Forming ConferenceThis technology conference had 65 lectures, predominantly divided between topics on hot and cold metal forming,
everything that involves fastening systems using bolts, screws and similar items, in addition to welding process.
The newly created 2nd Metal
Forming Conference (Congresso deConformação Metálica - CCM) was
held in June, after a hard debut due
to the pandemic in 2022.
T h e e ve n t h a d a r o u n d 15 0
professionals from industries andacademics, to listen to lecturesand discuss metallic technologies
involving new industrial process on
cold and hot forging, and about thefastener segment.
The venue was the same as in2022, at Santo André Foundation
University Center, in Santo AndréCity, São Paulo State, Brazil.

Ciser has a New Commercial Director
Named to lead the sales operations for one of the most important fasteners
brands in Brazil, Luiz Henrique Santos took the commercial director role to Ciser
in June, in Joinville, SC, Brazil.
With a background in Civil engineering, business management, accounting andfinance from the Federal University of Paraná, the executive has vast experience
with important companies in Brazil, such as Votorantim Group (11 years) witha production business on cement, steel and other, and Docol (9 years), a metalbathroom fixtures manufacturer, which is the last one before Santos goes to Ciser,where he has the responsibility to manage marketing, sales, export, administration,pricing, also so market intelligence.
“Ciser has great market opportunities ahead, and my expectation is to add tothe team, to work together and grow and deliver increasingly better results”, said
Santos.

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Fastener World no.202/2023 惠達雜誌by Sergio Milatias, Editor
Revista do Parafuso (The Fastener Brazil Magazine)
milatias@revistadoparafuso.com.br; www.revistadoparafuso.com