Mapping Geospatial ValueHow German organizations use geospatial services
Geospatial technologies go so much further than simply tracking a
package from point A to point B. They create visibility throughout thevalue chain. From the movement of raw materials and employees togeospatial services as a line of business, these important technologies
have revolutionized business. But how significant is this impact?
Oxford Economics and Google Maps Platform fielded a survey of 1,000
executives across the world, including 150 executives from Germany. Thissummary fact sheet outlines the overall business strategies of German
respondents, how they use geospatial services to achieve these goals,
and the effect these implementations have on business performance.

1. Strategies are set and geospatial services are perceived as a solution
Executive action must always be made with anorganization’s goals in mind—and as decision-makers
move past the turbulence of the pandemic, traditional
business priorities are retaking center stage.
Geospatial services can bolster these businessgoals, and executives in Germany are seizing theopportunity. Whether for internal or customer-facing
purposes, investments in geospatial technologies
are well under way.

Q. Top three areas of strategic focus
for German executives

Increasing the quality of our products and services

59%
Improving operational efficiency

52%
Improving customer/user experience

45+55+P 44+56+P
55% of German

respondents have invested
in geospatial technologies
to create new customer
experiences.

41%

56% of German

respondents haveinvested in geospatial
technologies for theirinternal operations.

Mapping Geospatial Value in Germany | 1

2. German respondents use geospatial services in a variety of ways
Application of geospatial services will vary by industry, but German respondents tend to follow global
trends in how they are used. Mapping services are excellent at communicating with customers;
something as simple as letting a user know the time it takes to get from point A to point B can makeinteractions convenient and satisfying. But geospatial services also are being used in all facets ofbusiness—and among German organizations, making last-mile deliveries is particularly important.

Q. Top five geospatial use cases in Germany and overallFor German respondents

For all respondents#1 Making last-mile deliveries#1

Communicating information toincrease customer engagement
Providing localized information to help users

Communicating information to#2 increase customer engagement#2 understand what is nearby so they can makeeasier decisions about where to shop, visit, or live

Providing localized information to help users

Helping customers find and visit the nearest#3 understand what is nearby so they can makeeasier decisions about where to shop, visit, or live

#3 store, ATM, restaurant, auto shop, or medicaloffice, or other location/service

Offering efficient routes for#4 people and/or goods

Offering efficient routes for

Using geospatial data to help make decisions#5 Making last-mile deliveries#4 people and/or goods#5 and improve operational efficiencies

3. Geospatial services use cases provide financial benefits
Quantifying any technology investment is a tall order(as varying economic forces influence revenue andprofitability). But when gauging executive sentiment
about geospatial services, the impact is clear: They
boost profitability, reduce costs, and grow revenue.

20+80+I

Of those who agreed or disagreed,
80% of German respondents say theirorganization has become more profitablesince implementing geospatial services.

71+29+I

On average, German respondents haveseen overall profitability growth of 1.9%
between three years prior to their first
geospatial investments and three years
after their first geospatial investments.

29% of German executives
say geospatial services help
reduce operating costs.

57+21+22I

43% of German executives cite revenue
growth since initial geospatial services
investments, with 22% ( ) citing
revenue growth of over 5%.

Mapping Geospatial Value in Germany | 2

4. Geospatial services provide non-financial benefits
German respondents credit geospatial services for non-financial
business benefits, too. Well over half (55%) say they have createdgreater visibility into operations or increased customer acquisition (55%),
while slightly fewer say they have increased customer retention (48%).
The extent of these benefits varies, but on average, German respondents
say geospatial services have provided at least 11% improvements in
productive capacity, supply chain optimization, and operational efficiency.

To learn more about how organizations acrossthe world are using geospatial services to drive
value, check out our short Think Pieces:

MappingBusiness Value

13.85%

Customer retention

12.89%

Increased operational efficiency(e.g., fewer trips made for deliveries,
optimized delivery loads)

12.70%

Increased productive capacity

The Search forMobility Excellence

Driving
Sustainability

About Oxford Economics

About Google Maps Platform

Oxford Economics is the world’s foremost independent
economic advisory firm. Covering over 200 countries, over100 industrial sectors and 8,000 cities and region, we provide
insights and solutions that enable clients to make intelligent
and responsible business decisions faster in an increasingly
complex and uncertain world. For more information, visit
https://www.oxfordeconomics.com.

Google Maps Platform helps organizations and developers create
better experiences and improve operations through detailed
geospatial data for more than 250 countries and territories.
Our rich mapping products and solutions help everyonebuild with the familiar Google Maps interface used by morethan a billion users every month. For more information, visit
https://mapsplatform.google.com.

About the research
Google Maps Platform and Oxford Economics partnered to survey
1,000 executives at organizations of varying sizes across countries
and industries. The respondent base is represented by organizations
from eight countries, and all had at least $10m in annual revenue.
For the purposes of this research, we grouped respondents into 14
industry clusters, including accommodation and food services; realestate and rental and leasing; administrative and support and waste

management and remediation services; finance and insurance;transportation and warehousing; wholesale and retail trade;manufacturing; arts, entertainment, and recreation; agriculture;professional, scientific, and technical services; non-profit; media
and entertainment; telecommunications; and software and internet.
Results are not intended to be representative of Google Maps
Platform customer results.
Company size

UnitedKingdom
15%

Japan
15%

150 respondents

150 respondents

France10%Singapore10%

100 respondents

100 respondents

United States
15%

Indonesia
10%

150 respondents

Germany
15%

150 respondents

India
10%

100 respondents

12%$10m–$49m

13%$50m–$99m

16%$100m–$499m

9%$500m–$999m25%$1b–$10b25%

More than $10b

100 respondents

Copyright 2023 – Oxford Economics andGoogle Maps Platform. All rights reserved.

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