SAMPLE

L'Oreal – CPD MAKEUP
Social Media Monitoring Monthly Report1 – 31 Aug 2016

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SAMPLEOVERVIEW & LISTENING ARCHITECTURE (Overall CPD)TOTAL BEAUTY 106,345 BUZZHair Care

Hair Colorant

Women Skincare

Men Skincare

Make Up

5,627 Mentions

2,304 Mentions

28,400 Mentions

1,114 Mentions

68,900 Mentions

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SAMPLEREPORT OVERVIEWTOTAL 68,900 BUZZ
+35,491 BUZZMONITORING PERIOD
1 – 31 Aug 2016

CLIENT’S OBJECTIVES
Buzz Overview, Conversation and Sentiment Analysis
are based on the following brands: L’Oréal Paris,
Maybelline, NYX, Catrice, Essence, Etude and Other
Competitors.

2016 Average 53,982 Buzz
1252,365 Mentions

52,829 Mentions

3,557 Mentions

3500 Mentions

63 Mentions

3,178 Mentions

408 Mentions

997 Mentions

1,373 Mentions

REPORT OBJECTIVES
1.
2.
3.
4.
5.

Know number of buzz, SOV and net sentiment
What topic or product which netizens mentioned the most in themonthly period and why
Summary on the highlight issues mentioned the most in that
period and why
Analysis on what issue drive for positive, negative and neutral
sentiment
Where the conversation come from and what people mention ineach channel type
Monitor the campaign during given period and analyze key
takeaways
What is the key learning point for L'Oréal TH from competitors orfrom L'Oréal itself

4247 Mentions

74 Mentions

46 Mentions
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265 Mentions

6.
7.

2,998 Mentions

SAMPLEREPORT OVERVIEW (Without Twitter)

TOTAL 15,527 BUZZ
-2,166 BUZZMONITORING PERIOD
1 – 31 Aug 20162016 Average 19,530 Buzz
142

CLIENT’S OBJECTIVES

6,164 Mentions

3,468 Mentions

1,297 Mentions

Buzz Overview, Conversation and Sentiment Analysis
are based on the following brands: L’Oréal Paris,Maybelline, NYX, Catrice, Essence, Etude and OtherCompetitors.

348 Mentions

58 Mentions

507 Mentions

REPORT OBJECTIVES
1.
2.
3.
4.
5.

Know number of buzz, SOV and net sentiment
What topic or product which netizens mentioned the most in themonthly period and why
Summary on the highlight issues mentioned the most in that
period and why
Analysis on what issue drive for positive, negative and neutral
sentiment
Where the conversation come from and what people mention ineach channel type
Monitor the campaign during given period and analyze key
takeaways
What is the key learning point for L'Oréal TH from competitors orfrom L'Oréal itself

5130 Mentions

39 Mentions

38 Mentions

33 Mentions
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114 Mentions

6.
7.

1,121 Mentions

547 Mentions

1,728 Mentions

SAMPLEDASHBOARD - BRAND PERFORMANCE (L’Oreal Brand)

GROUP

BRAND

MTD

YTD
MENTIONSOV

527,828

6.1%+57.6%

1

112,177

24.8%

4.11%

-8.2

447,284

10.4%+46,71585.27%+49.3

187,289

41.3%

408+1

0.6%

-0.6%

10,951

0.5%

12plus

247

+169

0.4%

+0.2%

2,343

2.6%

catrice

500

+387

0.7%

+0.4%

11,557

0.7%

Essence

63+43

0.1%

0.0%

2,977

18.2%

étude

3,178

-4,8804.6%-19.5%

82,266

3.0%

Mistine

997

-857

1.4%

-4.1%

13,5500.0%

Revlon

1,373

+285

2.0%

-1.3%

25,147

5.5%

Srichand

265

-671

0.4%

-2.4%

5,051

1.1%

Utip

74

-82

0.1%

-0.4%

6,833

1.5%

Wet n Wild

2,998

-5,4994.4%-21.0%

99,55422.0%

ZA46-120

0.1%

-0.4%

5,648

1.2%

Total Competitors Makeup Brands

10,149-11,224

14.7-49.3%

265,877

58.7

Total CPD Industry

68,900453,166

100.0%

L'Oréal Makeup Brands

MENTION

CHANGE

SOVCHANGE

L'Oréal

3,557+1,780

5.16%

-0.1%

Maybelline

52,365+46,22176.00%

NYX

2,829-1,28658,751

in2it

Total L'Oréal Makeup Brands

Competitors Makeup
BrandsCopyright © 2016 Zanroo Limited. All rights reserved.
Reproduction in whole or in part without the permission of the copyright holder is strictly prohibited.

100.0%

32SAMPLE

OVERVIEW

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SAMPLEBUZZ PERFORMANCETOTAL 68,900 BUZZIn Aug 2016, total buzz L'Oréal is 3,557 buzz increase from July 1,780 buzz, total buzz Maybelline is 52,365 buzz
increase from July 46,221 buzz and total buzz NYX is 2,829 buzz decrease from July 1,286 buzz.

TOTAL BUZZ

+50.04%

3,557

increase fromprevious month(+1,780 buzz)

TOTAL BUZZ

+860.02%52,365increase fromprevious month(+46,221 buzz)

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TOTAL BUZZ

-31.25%

2,829

decrease fromprevious month(-1,286 buzz)

SAMPLEBUZZ PERFORMANCE (Without Twitter)

TOTAL 15,527 BUZZIn Aug 2016, total buzz L'Oréal is 3,468 buzz increase from July 1,930 buzz, total buzz Maybelline is 6,164 buzz
increase from July 2,783 buzz and total buzz NYX is 1,297 buzz decrease from July 1,018 buzz.

TOTAL BUZZ

+123.08%

3,468

increase fromprevious month(+1,930 buzz)

TOTAL BUZZ

+96.75%

6,164

increase fromprevious month(+2,783 buzz)

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TOTAL BUZZ

-70.38%

1,297

decrease fromprevious month(-1,018 buzz)

SAMPLEDASHBOARD – BRAND PERFORMANCE

L'Oréal Paris Maybelline

NYX
Cosmetics

EssenceCatrice

TOTAL 68,900 BUZZétudeIn2it

RevlonMistine12plus

Wet n Wild

Utip

ZA

Total

SrichandFacebook

3,260

4,776

786

300

50393

69

424

949

2

121,6142172

12,728Instagram

86393

366

12321

18

46

59

34

440

101,553

Twitter

89

46,201

1,532

152

52,671

278

450

252

238

36

1,270

13

151

53,338Webboard

51

881

104

24566

3153

90

0

18

54

9

23

1,409

News

916

1600

52

14

1

220

3

61

Youtube

62

98

25

120

22

10

23

19

32

14

36299

Total

3,557

52,365

2,829

500

63

3178

408

997

1373

247

74

2998

46265

69,388SOV

5.13%

76.17%

4.08%

0.72%

0.09%

4.58%

0.59%

1.44%

1.98%

0.36%

0.11%

4.32%

0.07%

0.38%

100%

Net Sentiment98.60%

99.26%

99.19%

91.84%

100%

96.80%

98.21%

97.59%

93.49%

100%

66.67%

95.69%

20.00%

12.50%Net Sentiment
Change+14.42%+10.16%+3.05%+29.34%0%-2.18%+1.64%+12.22%+24.66%0%-33.33%+12.92%-51.43%-70.04%

SAMPLEDASHBOARD – BRAND PERFORMANCE (Without Twitter)

L'Oréal Paris Maybelline

NYX
Cosmetics

EssenceCatriceétudeIn2it

TOTAL 15,527 BUZZ

RevlonMistine12plus

Wet n Wild

Utip

ZA

Total

SrichandFacebook

3,260

4,776

786

300

50393

69424949

2

12

1,614

2172

Instagram

86393

366

12

321184659

34440

10Webboard

51

881

104

24

566

31

53

900

18

54

923News

916

1600

5214

12

20

3

Youtube

6298

25

120

22

1023

19321436Total

3,468

6,164

1,297

348

58

507

130

547

1,121

938

1,728

33

114

SOV

19.94%

38.24%

7.45%

2.00%

0.33%

2.91%

0.75%

3.14%

6.44%

0.05%

0.22%

9.94%

0.19%

0.65%100%

SAMPLEBUZZ TIMELINETOTAL 68,900 BUZZMaybelline

4L’Oreal

1Maybelline

2Etude3Copyright © 2016 Zanroo Limited. All rights reserved.
Reproduction in whole or in part without the permission of the copyright holder is strictly prohibited.

NYXMaybelline

56Maybelline

7

BUZZ TIMELINE

L’Oreal1

1

1 Aug – L’Oreal

1,815 Likes, 1,234 Shares and 1,263 Comments; และแป้งผสมรองเพียงแค่แชร์คณุ สมบ ัติสดุ เลิฟทีร8 องพืน; L'OREAL PARIS INFAILLIBLE 24HR STAY
พืนFRESH ปกปิ ดให้เป๊ะปังตลอด 24 ชว8 ั โมงในแบบของคุณไม่วา่ จะเป็น1. ปกปิ ดสมบูรณ์แบบ 2.หน้าไม่ม ัน แม้สภาพอากาศร้อนื;ชนCopyright © 2016 Zanroo Limited. All rights reserved.
่prohibited.
ื8 เบาสไี ม่ไม่หtheมองระหว่าtheงวcopyrightัน 4.คื
นความชุ
ชน
Reproduction in3.
wholeorดin รอปpart without
permission ofholder
is strictly มSAMPLETOTAL 68,900 BUZZBUZZ TIMELINEMaybelline

222 Aug 2016 – Maybelline

6,709 Likes, 332 Shares and 271 Comments

Let’s Get Trendy 3D Bitten Look! อย่าี เวลาดราม่า!! เดียO วจะนกไม่รตเสยู ้ ัวนะจ้ะ บอก; วจบ แบบลาลิปแบบเดิมๆแล้ว มา #ปาดเดียวเปรียเจนก ันดีกว่าค่ะ่ ยแค่แท่งสวยท ันเวลาปาร์ตไี; ด้งา่ ยๆ แค่มตี ัวชวเดียวเท่านนั; มาปาดลิปไล่สรี ะเรือ
8 3 สไี ปพร้อม ๆCopyright © 2016 Zanroo Limited. All rights reserved.
กwholeันก ับพีมย์withoutคะ่ LINK
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SAMPLETOTAL 68,900 BUZZSAMPLEBUZZ TIMELINETOTAL 68,900 BUZZEtude

334 Aug 2016 – Etude

365 Likes and 1,228 Retweetsี วยอะสที ี8ชอบลิป Etude ส ี BE109 มากๆ สสLilymaymac เป็นพรีเซนเตอร์ #HowtoPerfect LINK

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SAMPLEBUZZ TIMELINETOTAL 68,900 BUZZ
44Maybelline

9-14 Aug 2016 – Maybelline

3,577 Likes and 46,097 Retweetsการเจอญาญ่าระหว่างรถติดว่าพีคแล้ว การคว ักเมเบอลีนนิวหยวกออกมาให้ญา่ เซลฟี8 ด้วยคือพีค
กว่า555555555 คอมพลีทมาก LINKCopyright © 2016 Zanroo Limited. All rights reserved.
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SAMPLEBUZZ TIMELINETOTAL 68,900 BUZZMaybelline

5525 Aug 2016 – Maybelline

1 Like, 4 Shares and 394 Comments

แจก The Nude Palette จาก Maybelline NewYork LINK

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SAMPLEBUZZ TIMELINETOTAL 68,900 BUZZ

NYX

6627 Aug 2016 – NYX

5,340 Retweets and 1,462 Likes

ี ดนีค8 อื สนู๊ ทีค8 วรค่าแก่การตํา NYX NO.04
RUFFLE TRIM ติดทนดีมากกินอะไรเข้าไปก็ไม่ค่อยหลุด ความติดทน 9/10 #HowtoPerfect LINKCopyright © 2016 Zanroo Limited. All rights reserved.
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SAMPLEBUZZ TIMELINETOTAL 68,900 BUZZMaybelline

7730 Aug 2016 – Maybelline

3,227 Likes, 111 Shares and 693 Commentsใกล้จะเดินแบบแล้ว ตืน8 เต้นสุด ๆ เลยค่ะ ญาญ่าขอกําล ังใจหน่อยนะคะ #makeithappen#maybellinethailand LINKCopyright © 2016 Zanroo Limited. All rights reserved.
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SAMPLESENTIMENT ANALYSISTOTAL 68,900 BUZZMaybelline Positive

Wet n Wild Negative

LINK

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LINK

SAMPLEBREAKDOWN BY PRODUCT FRANCHISE & KEY CONVERSATIONSBuzz

TOTAL 58,119 BUZZ
-105 BUZZ

Proportion of industry
mentions from all channels.
Top 3 products types areFace, Lips and Eye.
Our brand with 3 keycompetitors.

Buzz
48,584

LINK

LINK

LINK

LINK

LINK

LINK

Eye and Brows are 1,226 buzzof this month.
LINK

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BREAKDOWN BY PRODUCT FRANCHISE & KEY CONVERSATIONS (L'Oreal, MAYBELLINE, NYX)TOTAL 54,453 BUZZSAMPLE

Buzz+45,757 BUZZ

Proportion of industry
mentions from all channels.
Top 3 products types areFace, Lips and Eye.

Buzz

Proportion of industry
mentions from allchannels. Top 3 products
types are Compact
Powder, Lipstick andLiquid Foundation.

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SAMPLESCREENSHOTNEGATIVE

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SAMPLE

BRAND HIGHLIGHT Negative
Liquid Foundation

L'Oreal

1 Like and 3 Retweets
True Match อยูไ่ ม่ทน เกินสามชมคือเริม2 หมองเยิม
5 LINKCopyright © 2016 Zanroo Limited. All rights reserved.
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Liquid Foundation

7 LikeInfailible ไม่คอ่ ยปกปิ ด กระ ฝ้ าค่ะ ส ี 150 คลํ5าไป
125 ก็ขาวไป และน่าจะมีสใี ห ้เลือกเยอะกว่านี5
LINK

SAMPLE

BRAND HIGHLIGHT Negative
Maybelline
Eyeshadow

Liquid Foundationี งึ จะชดั ขึนแอบเซงต ้องยํ5าหลายรอบสถ
5 มา
LINK

1 Retweetั พักแห ้งเป็ นแมทท์
Maybelline Fit me ทาซก็ แป้ งเลยจ่ะ แบบไม่เซต
LINK

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SAMPLE

BRAND HIGHLIGHT Negative
NYX
Beauty Assistant

36 Likes
NYX พนง.ไม่คอ่ ยสนใจเราเท่าไหร่เลย ไม่คอ่ ยึ ไปเองหรือเปล่า ไม่กล ้าเต็มใจตอบ ไม่รู ้เรารู ้สกื5 หลายชนิ5 มากเข ้าไปเลือกเลยอะ ตัง5 ใจอยากซอั ชนิ5จนบัดนีย5 งั ไม่ได ้สก
LINKCopyright © 2016 Zanroo Limited. All rights reserved.
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SAMPLE

BRAND HIGHLIGHT Negative
Wet n wild
Lipstick37 Likesลิปสติกใชดี้ นะคะ แต่มปี ั ญหาเรือ
2 งแพกเกจจิง5 นะ
ื5 มากีอคะ เราซอ2 นั ปลอกลิปแตกง่ายตลอดเลยค่ะ
LINKCopyright © 2016 Zanroo Limited. All rights reserved.
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Lipstickื5เกลียดแพคเกจลิป wet n wild ราคาพอกันไปซอเพิม
2 นิดนึง catrice แพคเกจดีกว่ามากLINK

SAMPLE

BRAND HIGHLIGHT Negative

Compact PowderRevlonไปอ่านรีววิ แป้ ง translucent ของ Revlon เค ้าบอกว่าคุมมันดีกใู ชนี้ 2หน ้าดรอปมากกกกกก มันมาก พังสุด ไม่รอดอ่ะ
LINKCopyright © 2016 Zanroo Limited. All rights reserved.
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Liquid Foundation่ ฝดของ Estée Lauderยืนยันว่า Revlon ไม่ใชแ้ ง5 2 ตัวจะทราบว่า Revlon คุณภาพก็ถ ้าเคยใชทัจะยังอยูใ่ นไลน์ของมัน ไม่สามารถเทียบ EstéeLauder ได ้
LINK

SAMPLE

BRAND HIGHLIGHT Negative
MistineCompact Powderิ ะคะถ ้าไม่มอี มั 5 แป้ งตัวนีค5 งได ้คะแนน 0/10 สนความสวยชว่ ยได ้จริมๆ
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SAMPLE

Summary & Recommendation© Zanroo Limited 2016. All rights reserved.
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Summary & Recommendation

LIPSTICK WITH NAME ENGRAVING is so interesting,it might bring back for special occasions
such as new year festival or Valentine’s dayand should be more promoted to consumers to drive more sale

SAMPLE

Summary & Recommendation
Other one’s interesting product isMAYBELLINE BABY LIPS BALM & BLUSH,
it is talked since May on Twitter with more than 8K retweet,
and now it is talked again on Facebook
with more than 2K reactions and 200 sharings

SAMPLE

Summary & Recommendation
Now the new trend is nearly coming — FALL WINTER 2016 TREND
It is a great time to follow this trend to promote our products
for example
ADVERTORAIL CONTENT: Must–Buy Products to be in trend for this fall / winter
DEMONSTRATION REVIEW: Make Up Tutorial to follow Fall Winter 2016 TrendSAMPLE

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