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Business‘Our vision
is to solve
inequalities
and disparities
throughout
the world’:
Toda Yoshiki,Founderand CEO ofTRADFIT
Toda Yoshiki, Founder & CEO

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'Our vision
is to solve
inequalities
anddisparities
throughout
the world':
Toda
Yoshiki,Founderand CEO ofTRADFITIn Japan, the working population has been
shrinking due to today's declining birthrate
and aging population. But TRADFIT's service
is working on solving these problems thatsociety has been facing, such as the widespreadǡϐ  
operations by multiplying the intuitive interface of"voice" with technologies such as cloud AI, biometricauthentication, and IoT.
Due to the COVID-19 pandemic, many industries,including the travel industry, are experiencing
ϐ ϐ Ǥ ϐ  
challenges and pains, TRADFIT hypothesized that   and pains that voice services could solve. "We have ϔ Ǥ    ǡ̺ said Toda Yoshiki, Founder and Ǥǡthe company determined that the tourism and ϐǤIn addition to multilingual support, labor shortages,ǡ ϐ in maintaining a work-life balance and many other ϐ ϐǤ̺ ϔǡ   Ǥ̺
TRADFIT's service is non-contact as it is operated byvoice, and it can be operated and managed remotelyfrom browsers with only a few people. Its service
provides safety and security to guests and staff andoffers a service that can reduce costs and increase
revenues while protecting employment. The company
is developing services using voice, AI, biometrics,and IoT technologies for the travel, tourism, andaccommodation industries and the real estate industry
that have suffered from the COVID-19.
Before COVID-19, many of the lodging facilities had alarge number of overseas tourists, but the shortage ofCover Story

"Rather than chasing short-term disadvantages, wewill work with our partners to solve social issues froma medium to long-term perspective, while creating
employment and contributing to and giving back tosociety and the national interest." – Toda Yoshiki,Founder and CEO of TRADFIT

About the Founderǡ
Faculty of Political Science and Economics. Priorto founding the company, he worked at Nomura
Securities Co. After working in asset consulting
services for individuals and corporate high-netϐ ǡ
the investment banking division in Osaka, including
domestic and overseas M&A for listed companies, ϐ  ǡ
he was transferred to the Group Public Relations
Department of Nomura Holdings, Inc. After working
on public relations for the entire Nomura Groupfor both domestic and international media, he wasassigned to the Investment Banking Division ofNomura Securities Co., Ltd. for the Vice President
position as IPO RM banker mainly in the TMT(Telecom, Media, Technology), Industrials, Material,and Renewable energy sector. He was also working
under the same department as global investmentbanking strategic planning. He has a wide range ofexperience from programming for front-end andserver- side, DB, API, cyber security, etc. He is wellversed in both development and business domains,   Ǥ is also familiar with the essence of successes andfailures of a wide range of domestic and international
technologies and startups from his previous workexperience.

Toda Yoshiki
Founder & CEOstaff and a high turnover rate andissues such as multilingual supportϐ
still big problems. The pandemic
is now attracting ̺ǦǦǦ ̺ ϐ  
costs and increase revenues while
protecting employment. TRADFIT
provides concierge applications
that can be used with multilingual
AI speakers with images and hybrid
multilingual chatbots that combine
AI and manned services to solve
the above issues. Since the service
can be operated by voice, it canbe used to prevent the spreadingof viruses through a non-contact,hands-free, and remote service thatcan be used by guests, employees ofaccommodation facilities, cleaning
companies, and others without
touching various devices.

to cope with multiple languages,leading to lost opportunities. It isalso costly to allocate staffs who canserve foreign customers. Moreover,in terms of travelers, they feellanguage and communication andϐ 
after the trip.

By introducing these services,
TRADFIT is helping lodging facilities
reduce costs and increase revenuesϐ  
employment. The company utilizes
data obtained from the systemthat does not specify personal
information, ensure improvement inϐ  ǡ ǡ
marketing.

By attending to various typesof orders and FAQs fromaccommodation guests andproviding recommendations insideand outside the accommodation
facilities, TRADFIT can raise theunit price of the accommodation
facilities and improve theexperiences of guests, allowing thefacilities to function as a hub of local
activity.

Helping the Tourism
Industry

The tourism and accommodationindustry is an extremely hard onethat operates 365 days a year.
 ǡ
separation rate is on the same level
as the restaurant industry. Thereare chronic personnel shortages andaspects of coping with languages,
high personnel costs, and issuesϐ  Ǥ
According to the data from Japan's
Ministry of Health, Labor, andǡ
the hiring rate is almost equal to theturnover rate, which is the same as
for bars and restaurants.
Regarding languages, theaccommodation facilities are unable

TRADFIT provides the solutionthat allows facilities to function
as hubs and further extend toregional revitalization and smartcities.̺  ǡ  ǡϔ  Ǥ   ǡǡǦ ǡ̺ explained Toda Yoshiki.

Furthermore, the accumulatedacquired data can be held andanalyzed in a secure manner where ϐand can be used for further
business, service, and marketing
improvements. TRADFIT believes it
is important to share data without
monopolizing it and to create aplatform that anyone can use. They
are promoting collaboration witheach prefecture in order to lead toa recycling-oriented society andregional revitalization that matches
the characteristics of each region.
As a response to the recent
COVID-19 pandemic, TRADFIT'ssystem is now contactless anduses browser management,
allowing remote and small group

operation, which reduces costs
while protecting employment. In
addition, home appliances canbe operated by voice, contactless
operation without touching various
devices. Because various staff
and cleaning companies can also
handle hands-free and remotesupport, it is possible to implement
countermeasures to COVID-19 in theservice. This service will lead to theprovision of safety and security foraccommodations, guests, and staff.

Solving Major Social
Issues throughCollaborationsϐa single operating company cando when it comes to truly solving
the world's problems, creatingǡ 
of prefectures, governments, local
governments, and the nation,and promoting international
cooperation with other countries.
And TRADFIT knows this. As abusiness entity, the company values̺ǡǡ ̺ andis working with partner companies
in Japan and abroad in the formof open innovation to solve thesocial issues that were exposed at
COVID-19.
TRADFIT's policy is to collaborate
with business companies, local
governments, and educational
institutions on an open platform inareas where they can demonstrate
their strengths and characteristics.
̺  ǡ ǡ ǡ
 ǡ̺ mentioned Toda Yoshiki,Founder of TRADFIT.
̺̹̹ ȋǡǡ Ȍǡ
̹̹   ̹Ǥ̹Ǧǡ Ǧ    Ǥ̺ ̵ ǡ ǡϐinternational team. It has team members from diverse
backgrounds, which prevents the company from having a
one-sided view. TRADFIT has a diverse culture and works
with industry experts formerly from Google and Apple whohave expertise in speech recognition and natural language
processing and machine learning to strengthen its products.
 ̵  culture, engineers are encouraged to handle cutting-edge
technologies such as voice interfaces, natural language
understanding solutions, human-computer interaction
technologies, and more to make SaaS products of excellence.
In addition, TRADFIT has continuously rolled out better
services and business insights by analyzing various big data ϐ  Ǥ̺̹Ǥ̹ ǡ  ǦͷͿ Ǥ ǡ  ǡ
ǡǡǡ ǡ̺ said
Toda Yoshiki, Founder and CEO of TRADFIT.
TRADFIT already has a large track record ofimplementation of its services, and with inbound tourism
expected to return to Japan in the near future, the company
is receiving more inquiries from business operators in eachof the prefectures of Japan and even from other countries.
  Ǥ̺  ̹̹ ȋǡǡ ȌǤ̺
TRADFIT is steadily working on its business together
with various partner companies and the policies of theprefectural governments, focusing on solutions to social Ǥ  ǡ ǦϐǦϐ 
IPO soon. ̺ Ǥ Ǥ ̹̹     ǡ̺
concluded Mr. Toda Yoshiki.

“As for ourfuture prospects
we plan tocontribute not
only to thetourism andaccommodationindustry,
but also to
the aviation,
restaurant,
retail, andhealthcare
industries.”

Cover Story