Mapping Geospatial ValueHow US organizations use geospatial services
Geospatial technologies go so much further than simply tracking a
package from point A to point B. They create visibility throughout thevalue chain. From the movement of raw materials and employees togeospatial services as a line of business, these important technologies
have revolutionized business. But how significant is this impact?
Oxford Economics and Google Maps Platform fielded a survey of 1,000
executives across the world, including 150 executives from the UnitedStates. This summary fact sheet outlines the overall business strategies of
US respondents, how they use geospatial services to achieve these goals,
and the effect these implementations have on business performance.

1. Strategies are set and geospatial services are perceived as a solution
Executive action must always be made with anorganization’s goals in mind—and as decision-makers
move past the turbulence of the pandemic, traditional
business priorities are retaking center stage.
Geospatial services can bolster these business goals,
and executives in the United States are seizing theopportunity. Whether for internal or customer-facingpurposes, investments in geospatial technologies arewell under way.

Q. Top three areas of strategic focus
for US executives

Improving operational efficiency

58%
Increasing the quality of our products or services

49%
Becoming more sustainable

37+63+P 50+50+P
63% of US respondents

have invested in geospatial
technologies to create newcustomer experiences.

41%

50% of US respondents

have invested in geospatial
technologies for theirinternal operations.

Mapping Geospatial Value in the US | 12. US respondents use geospatial services in a variety of ways
Application of geospatial services will vary by industry, but US respondents tend to follow
global trends in how they are used. Mapping services are excellent at communicating withcustomers; something as simple as letting a user know the time it takes to get from point A topoint B can make interactions convenient and satisfying. But geospatial services also are being
used in all facets of business—from the start of an interaction and throughout the value chain.

Q. Top five geospatial use cases in the US and overall
For US respondents

For all respondents

Communicating information toincrease customer engagement#1#2 and improve operational efficiencies

Using geospatial data to help make decisions#2 understand what is nearby so they can make#3 people and/or goods

Offering efficient routes for#3 store, ATM, restaurant, auto shop, or medical#4 Making last-mile deliveries#4 people and/or goods#1Communicating information toincrease customer engagement
Providing localized information to help users

easier decisions about where to shop, visit, or live
Helping customers find and visit the nearest

office, or other location/service

Offering efficient routes for

Providing localized information to help users#5 understand what is nearby so they can makeeasier decisions about where to shop, visit, or live

#5 Making last-mile deliveries

3. Geospatial services use cases provide financial benefits
Quantifying any technology investment is a tall order(as varying economic forces influence revenue andprofitability). But when gauging executive sentiment
about geospatial services, the impact is clear: They
boost profitability, reduce costs, and grow revenue.

12+88+I

Of those who agreed or disagreed,
88% of US respondents say theirorganization has become more profitablesince implementing geospatial services.

61+39+I

On average, US respondents have seen
overall profitability growth of 1.9%
between three years prior to their first
geospatial investments and three years
after their first geospatial investments.

39% of US executives say
geospatial services help
reduce operating costs.

59+18+23I

41% of US executives cite revenue

growth since initial geospatial services
investments, with 23% ( ) citing
revenue growth of over 5%.

Mapping Geospatial Value in the US | 24. Geospatial services provide non-financial benefits
US respondents credit geospatial services for non-financial businessbenefits, too. Nearly two-thirds (59%) say they have created greater
visibility into operations, and for more than half they have increased
customer acquisition (49%) and improved operational efficiency (48%).

13.37%The extent of these benefits varies, but on average, US
respondents say geospatial services have provided at least 12%
improvements in productive capacity, supply chain optimization,and operational efficiency.

Optimized supply chainoperations

To learn more about how organizations acrossthe world are using geospatial services to drive
value, check out our short Think Pieces:

Increased operational efficiency(e.g., fewer trips made for deliveries,
optimized delivery loads)

12.85%

12.74%

Increased productive capacity

The Search for
Mobility Excellence

Mapping
Business Value

Driving
Sustainability

About Oxford Economics

About Google Maps Platform

Oxford Economics is the world’s foremost independent
economic advisory firm. Covering over 200 countries, over
100 industrial sectors and 8,000 cities and region, we provide
insights and solutions that enable clients to make intelligent
and responsible business decisions faster in an increasingly
complex and uncertain world. For more information, visit
https://www.oxfordeconomics.com.

Google Maps Platform helps organizations and developers create
better experiences and improve operations through detailed
geospatial data for more than 250 countries and territories.
Our rich mapping products and solutions help everyonebuild with the familiar Google Maps interface used by morethan a billion users every month. For more information, visit
https://mapsplatform.google.com.

About the research
Google Maps Platform and Oxford Economics partnered to survey
1,000 executives at organizations of varying sizes across countries
and industries. The respondent base is represented by organizations
from eight countries, and all had at least $10m in annual revenue.
For the purposes of this research, we grouped respondents into 14
industry clusters, including accommodation and food services; realestate and rental and leasing; administrative and support and waste

management and remediation services; finance and insurance;transportation and warehousing; wholesale and retail trade;manufacturing; arts, entertainment, and recreation; agriculture;professional, scientific, and technical services; non-profit; media
and entertainment; telecommunications; and software and internet.
Results are not intended to be representative of Google Maps
Platform customer results.
Company size

UnitedKingdom
15%

Japan
15%

150 respondents

150 respondents

France10%Singapore10%

100 respondents

100 respondents

United States
15%

Indonesia
10%

150 respondents

Germany
15%

150 respondents

India
10%

100 respondents

12%$10m–$49m

13%$50m–$99m

16%$100m–$499m

9%$500m–$999m25%$1b–$10b25%

More than $10b

100 respondents

Copyright 2023 – Oxford Economics andGoogle Maps Platform. All rights reserved.

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