The Origin of Shinkinedo
The Kine in Shinkinedo refers to Usuki-gun in Oita prefecture,
the first place the founder settled after coming home from WorldWar Ⅱ. The Shin (meaning new in Japanese) part of the nameexpresses a new motivation for a fresh approach to creatingconfectionery.

Shinkinedo is a company which produces andsells confectionery
We produce a wide range of products from Japanese towestern confectionery. In addition to using specially selected
ingredients such as chestnuts, we are dedicated to fusing
Japanese and western traditions with our unique confectionery.
We produce more than 200 kinds of confectionery.
All our products are made in our main plant which is fully
equipped with the latest sanitary facilities.
Nakatsugawa, where Shinkinedo is located, is an old post town
which was used by daimyos (local governors) during theirprocessions.The place is also known as the birth place ofmany painters and writers.Nakatsugawa, being situated in abasin, experiences wide temperature fluctuations and is afamous producer of quality chestnuts.
Our confectionery-making begins with the natural water thatgushes out and flows down from the Ena mountain range.
We take advantage of the fact that we are located in the centerof Japan and deliver our confectionery across the nation.

■ Shinkinedo’s original store, the place where we were founded.

Corporate Philosophy
Our goal is to become a company that flourishes along with our shareholders, clients,suppliers and employees through confectionery-making, so that we can deliver asense of prosperity to all stakeholders.
Our Corporate Philosophy guides our company management in order to realize ourvision. (See below)
Our Corporate Philosophy was articulated in 2009 based on the spirit and values
passed down through the generations since our foundation.
The 7 values below are enshrined as the basis of Shinkinedo's corporate activities.
1. We aim to establish the Shinkinedo brand
Placing priority on compliance with rules and regulations, we strive to establish theShinkinedo brand by formulating and implementing strategies, through the words andactions of senior officials, and through the corporate culture developed by all full andpart-time staff.
2. We comply with rules and regulations(1) We produce safe confectionery.
(2) We pay utmost attention to the factory's production management.
(3) We comply with any other rules and regulations.
3. We adopt a "customer first" mindset in the production of our confectionary.
(1) We produce traditional and new, Japanese and western confectionery which
embodies our brand.
(2) The culture, traditions, ingredients, and recipes of Japanese confectionery willbe leveraged in all our creations.
4. We aim to become a confectionery-entertainment company(1) We aim to become a confectionery-entertainment company with confectionerymaking at its core.
(2) We aim to spread the culture and traditions of Japanese confectionery and thepleasure of making sweets using various techniques.
(3) We will deliver happiness through confectionery not only in Japan but also
overseas with respect and consideration for each country's traditions.
5. We aim to be a company that contributes both to the region and to wider society(1) We will raise the profile of Nakatsugawa, where Shinkinedo was established,both in Japan and overseas through our confectionery.
(2) We will promote collaboration and cooperation with the region.
(3) We will consider environmental issues.
6. We aim to be a company whose full and part-time staff are happy.
(1) All Shinkinedo staff will act in the interest of the company's development, clear
in the belief that it will add to their own happiness.
(2) All staff will show mutual appreciation for each other.
(3) Everyone is encouraged to say, "good morning", "welcome", and "thank you".
(4) Everyone must try to smile.
(5) We aim to be an open company where everyone can honestly discuss issues
affecting the development of the company.
7. We aim to be a company that can contribute to our shareholders, clients,suppliers, etc.
(1) We will become an outstanding company by ensuring we steadily implement theCorporate Philosophy.
(2) Through this implementation, we will contribute to our shareholders, clients,supplies, etc.

President and Representative Director Kazuhisa Taguchi
Born in Nakatsugawa, on August 18, 1970.
He trained for five years at Shiono, a longestablished Japanese confectioner in Akasaka,Tokyo. He then studied western confectionery in
New York and Paris. After returning to Japan, hebecame the third president and representative
director of Shinkinedo in 2002. Currently, he iscreating new sweets combining the "esprit"
obtained in New York and Paris with theShinkinedo traditions passed down since its
foundation in 1948.

Awarded the Monde Selection
His confectionery was granted the Silver Quality Award by MondeSelection, the international institute for quality selections, for threeconsecutive years.
Silver Award for Kurikinton in the 48th Monde Selection 2009
Silver Award for Kurikinton in the 49th Monde Selection 2010
Silver Award for Wa Chocolat in the 50th Monde Selection 2011
Silver Award for Shibukawakuri-iri kurikinton roll in the 51thMonde Selection 2012
Gold Award for Superstar roll in the 53rd Monde Selection 2014
Bronze Award for Kurikinton at 53rd Monde Selection 2014

Commitment to making safe confectionery
Commitment in the factory
Our main factory has been compliant with the hygiene standard HACCP since
opening in June 2004.Management of production, packaging and shipment has
been centralized on the factory premises. We are devoted to achieving an evenhigher level of hygiene control.Many of our clients include Japanese companies
which are known to have strict quality standards.

Establishment of a Compliance Promotion Committee
Under Shinkinedo's philosophy, there are two elements of quality.The first one is
the quality of the company. The second is the product quality which is createdthrough the company's operations.In order to achieve this at an even higher level,a Compliance Promotion Committee was established in April 2011.
This Committee reviews and promotes a wide range of agendas such as the safe
handling of personal information as well as product quality control.

CORPORATEPROFILE

Company ProfileCompany

Shinkinedo Group inc.

Head Office1-15 Sendanbayashi,Nakatsugawa-City,Gifu pref,509-9131,Japan

Establishment

September 1948

Paid-in capital

53 million yen

Representative

Representative Director and Chief Executive Officer Kazuhisa TaguchiBusiness licenseconfectionery

T E L

0573-65-2809（9：00-18：00）

F A X

0573-65-7624

U R L

www.shinkinedo.com

CORPORATEPROFILEA passion for confectionery-making
An insatiable quest in pursuit of the best ingredientsBest selection of chestnuts

Our criteria for selecting chestnuts for use in our confectionery
are as follows.
12Safe chestnuts
High quality chestnuts
Rich in dietary fiber and firmness
Large size
High sugar content
Shinkinedo is committed to increasing the ratio of Japanesechestnuts. (Ratio of Japanese chestnuts of about 70%)
At the chestnut farms in Kumamoto and Ehime, where we procure ourchestnuts, chestnut trees are planted on a well-drained steep hill, andtherefore the trees have to work hard to absorb water. This raises thesugar content, and sweet and delicious chestnuts can be harvested.

A passion for water

We also have a passion for the water which brings out themaximum flavors in confectionery.
Making confectionery requires plenty of high quality water.
Shinkinedo uses natural spring water from the Ena mountain
range, taking full advantage of its location in Nakatsugawa. Thewater brings out the original taste of the ingredients because itcontains very few impurities.

Other carefully selected quality ingredients

Adzuki beans
A crucial ingredient for Japanese confectionery which determines the quality of the bean paste.
Shinkinedo only uses adzuki beans produced in Hokkaido which means a stable quality of taste, color,gloss, and texture is maintained.

White kidney beans
An expensive and precious ingredient for making white bean paste, these beans are very delicate anddifficult to raise. Shinkinedo works to ensure good quality and quantity by consigning processing todesignated suppliers only. Shinkinedo uses these scarce white kidney beans for the white bean paste inunbaked sweets, yokan and monaka.

AgarAgar, an essential ingredient for making yokan, is a traditional Japanese food ingredient. We have beenusing agar produced by a traditional method utilizing the natural environment in designated plants in theIna region, Nagano and the Ena region, Gifu.

"Wasanbon" sugar
A high class sugar with a delicate flavor and smooth melting texture which is produced by a traditional method
mainly in Tokushima and Kagawa. Although this is one of the most scarce and precious ingredients, Shinkinedo
uses "wasanbon" sugar produced in Tokushima to make oshiruko, mizuyokan, syrup for kuzukiri as well as dry
higashi sweets, because of the distinct flavor it imparts.

A passion for confectionery-making
Making western confectionery heavily influenced by the Japanese tradition
MakingWestern confectionery with the healthy ingredients found in Japanese confectionery
We use low-calorie, healthy Japanese ingredients (like "kudzu",
agar, adzuki beans) for making western confectionery.
These plant-derived ingredients are said to regulate theintestines.
We carefully steam bake our cheese cakes, despite the time and effort
needed for creating a moist texture this way. (They are normally notsteam baked.)
Our roll cakes' moist texture does not come from animal-derived
ingredients, but comes from plant-derived Japanese ingredients. All thevirtues of the Japanese confectionery tradition are integrated into making
western confectionery.
SHINKINEDO
WA-SWEETS

A flamboyant collaboration of old traditions inJapanese confectionery and fashionable western sweets.
SHINKINEDO
WA-SWEETSSHINKINEDO
WA-SWEETS

Product Name
Mochi Chocolat

Product NameCreme (chestnut) Daifuku

Western chocolate wrapped inJapanese mochi (rice cake).

Custard cream wrapped in
mochi (rice cake).

Sales Channels and Main Customers
Shinkinedo has many sales channels. Some of the main sales channels are as follows.

Events● Large hub stations in Japan
Sales at stations and commercial facilities operated by the East Japan
Railway Company Group, Central Japan Railway Company Group, andWest Japan Railway Company Stores & Event Group● Complex facilities
Sales in the basement food halls at Isetan group department stores,
such as Isetan Shinjuku, Isetan Shanghai, JR Kyoto Isetan and Nagoya
Mitsukoshi● Airports
Sales inside airports like Haneda Airport● Expressway service areas
Sales in commercial complex facilities mainly along theTomei and Chuo Expressways

Supply of Products to Corporate Customers● Stations● Overseas● Luxury retail storesSupply of products to domestic luxury retail stores● Expressways

Internet sales and mail order● Internet sales
Sales through Rakuten, Yahoo Shopping, Amazon etc.

OEM / Collaboration Sales
We can recommend confectionery that will meet the requests of our clients.
Please feel free to inquire.
Corporate Sales Department Tel: 0573-65-2809(from 9:00 to 18:00) Contact person: Iwasaki● Customer support
Phone and FAX orders via Shinkinedo Support Center