Mapping Geospatial ValueHow Singapore organizations use geospatial services
Geospatial technologies go so much further than simply tracking a
package from point A to point B. They create visibility throughout thevalue chain. From the movement of raw materials and employees togeospatial services as a line of business, these important technologies
have revolutionized business. But how significant is this impact?
Oxford Economics and Google Maps Platform fielded a survey of 1,000
executives across the world, including 100 executives from Singapore. Thissummary fact sheet outlines the overall business strategies of Singapore
respondents, how they use geospatial services to achieve these goals, andthe effect these implementations have on business performance.

1. Strategies are set and geospatial services are perceived as a solution
Executive action must always be made with anorganization’s goals in mind—and as decision-makers
move past the turbulence of the pandemic, traditional
business priorities are retaking center stage.
Geospatial services can bolster these businessgoals, and executives in Singapore are seizing theopportunity. Whether for internal or customer-facing
purposes, investments in geospatial technologies
are well under way.

Q. Top three areas of strategic focus
for Singapore executives

Improving operational efficiency

59%
Increasing the quality of our products and services

58%
Improving customer/user experience

42+58+P 49+51+P
58% of Singapore

respondents increased
shipping capabilities(e.g., fleet size).

40%

51% of Singapore

respondents invested ingeospatial technologies
to create new customer
experiences.

Mapping Geospatial Value in Singapore | 1

2. Singapore respondents use geospatial services in a variety of ways
Application of geospatial services will vary by industry, but Singapore respondents tend tofollow global trends in how they are used. Mapping services are excellent at communicating withcustomers; something as simple as letting a user know the time it takes to get from point A topoint B can make interactions convenient and satisfying. But geospatial services also are being
used in all facets of business—from the start of an interaction and throughout the value chain.

Q. Top five geospatial use cases in Singapore and overall
For Singapore respondents#1For all respondents

Communicating information toincrease customer engagement#1

Providing localized information to help users#2 understand what is nearby so they can makeeasier decisions about where to shop, visit, or live
Helping customers find and visit the nearest#3 store, ATM, restaurant, auto shop, or medical
office, or other location/service

Offering efficient routes forCommunicating information toincrease customer engagement
Providing localized information to help users#2 understand what is nearby so they can makeeasier decisions about where to shop, visit, or live
Helping customers find and visit the nearest#3 store, ATM, restaurant, auto shop, or medical
office, or other location/service

Offering efficient routes for#4 people and/or goods#4 people and/or goods#5 Making last-mile deliveries#5 Making last-mile deliveries

3. Geospatial services use cases provide financial benefits
Quantifying any technology investment is a tall order (as varying economicforces influence revenue and profitability). But when gauging executive
sentiment about geospatial services, the impact is clear: They boost profitability,reduce costs, and grow revenue.

8+92+IOf those who agreed or disagreed,
92% of Singapore respondents say
geospatial services are a competitive
differentiator in their industry.

40+60+I

60% of Singapore

respondents say geospatialservices increased
customer acquisition.

59+19+22I

41% of Singapore executives cite revenue
growth since initial geospatial services
investments, with 22% ( ) citing
revenue growth of over 5%.

Mapping Geospatial Value in Singapore | 2

4. Geospatial services provide non-financial benefits
Singapore respondents credit geospatial services for non-financial
business benefits, too. Nearly two-thirds (59%) say they have createdgreater visibility into operations, and for more than half they have increased
customer acquisition (49%) and improved operational efficiency (48%).
The extent of these benefits varies, but on average, Singapore respondents
say geospatial services have provided at least 12% improvements inproductive capacity, supply chain optimization, and operational efficiency.

To learn more about how organizations acrossthe world are using geospatial services to drive
value, check out our short Think Pieces:

MappingBusiness Value

12.27%

Optimized supply chainoperations

12.07%

Increased operational efficiency(e.g., fewer trips made for deliveries,
optimized delivery loads)

10.88%

Customer retention

The Search forMobility Excellence

Driving
Sustainability

About Oxford Economics

About Google Maps Platform

Oxford Economics is the world’s foremost independent
economic advisory firm. Covering over 200 countries, over
100 industrial sectors and 8,000 cities and region, we provide
insights and solutions that enable clients to make intelligent
and responsible business decisions faster in an increasingly
complex and uncertain world. For more information, visit
https://www.oxfordeconomics.com.

Google Maps Platform helps organizations and developers create
better experiences and improve operations through detailed
geospatial data for more than 250 countries and territories.
Our rich mapping products and solutions help everyonebuild with the familiar Google Maps interface used by morethan a billion users every month. For more information, visit
https://mapsplatform.google.com.

About the research
Google Maps Platform and Oxford Economics partnered to survey
1,000 executives at organizations of varying sizes across countriesand industries. The respondent base is represented by organizations
from eight countries, and all had at least $10m in annual revenue.
For the purposes of this research, we grouped respondents into 14
industry clusters, including accommodation and food services; realestate and rental and leasing; administrative and support and waste

management and remediation services; finance and insurance;transportation and warehousing; wholesale and retail trade;manufacturing; arts, entertainment, and recreation; agriculture;professional, scientific, and technical services; non-profit; media
and entertainment; telecommunications; and software and internet.
Results are not intended to be representative of Google Maps
Platform customer results.
Company size

UnitedKingdom
15%

Japan
15%

150 respondents

150 respondents

France10%Singapore10%

100 respondents

100 respondents

United States
15%

Indonesia
10%

150 respondents

Germany
15%

150 respondents

India
10%

100 respondents

12%$10m–$49m

13%$50m–$99m

16%$100m–$499m

9%$500m–$999m25%$1b–$10b25%

More than $10b

100 respondents

Copyright 2023 – Oxford Economics andGoogle Maps Platform. All rights reserved.

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