C.P Vietnam Corporation – Binh Duong Branch2023

1. Company, Plant/Factory Profile

1.1 Company profile
1.1.1 History
C.P. Charoen Pokphand Group was established since 1921 in Bangkok, Thailand.
This is a multi-business manufacturing industries sector and is one of the mostpowerful corporations in the field of Thailand Industry-Agriculture and Food
production. C.P. Group (Thailand) invested in Vietnam since 1988 with representative
office in Ho Chi Minh City. In 1993 established C.P. Vietnam Livestock Co., Ltd,
headquarters in Bien Hoa Industrial Zone 2, Bien Hoa City, Dong Nai Province andrenamed to C.P. Vietnam Corporation (CPV) in 2011.
Major manufacturing sectors include:- Animal Feed
- Aqua Feed
- Breeding livestock and poultry- Aquaculture- Food processing- Distribution, retail foodWith Integrated Food Production Chain of 4F “FEED-FARM-FOOD-FOOD
OUTLETS” CPV has become a leader firm in safety food production.

Fig 1.1: Integrated Food Production Chain of 4F

C.P. Viet Nam Corporation – Binh Duong Branch

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C.P Vietnam Corporation – Binh Duong Branch2023

1.1.2. LOGO CPVLotus is a symbol of morality, effort and desire todevote the fair values for the community. This is the reason
CP chose the lotus as the symbol representing fair values ofthe corporation.

Fig 1.2: LOGO CPV

1.1.3 CPV MISSION
CP invested in Vietnam with the mission:- Expand the closed industry- agriculture and food production- Create potential growth towards to world level- Leadership in quality and safety food
- Promote initiative and increase efficiency- Focus on developing human resources- Responsible for society and environment
1.1.4 CPV VISION“Kitchen Of The World”
1.1.5 CPV VALUESThe Company strives to build aworkingculture
thatencourages
everyone to participate in the decision
making process, based on trust, honesty,
moral principles, business ethics anddesire to create values for community.
This is done through communicating theCompany’s core value:
1. Three Benefits to sustainability:
for country, for employees and forcompany
2. Speed & Quality
3. Simplification
4. Adapt to change
5. Innovativeness6. Integrity, Honesty & Reciprocity
Fig 1.3: CPV Values

C.P. Viet Nam Corporation – Binh Duong Branch

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C.P Vietnam Corporation – Binh Duong Branch
1.1.6 CPV Organization
Vice Chairman
Argo Industry & Food Business GroupThe Social Republic of Viet Nam Area
Board of corporate
Policy&Strategy
Committee

President

Specialist & AdviserTeam (Thai Staff)

EVP
Feed
Business

EVP
FarmBusiness

EVP
FoodBusiness

EVP/SVP
Northern
Area
Business

SVP
Feed
Production
Business

Swine
Business

VP
FoodBusiness
CentralSVP
Feed Sales
Business

SVP
Poultry
Business

VP Project&Engineering
CenterVP
Feed
Production
Business(N)
VP
Feed Sales
Business(N)

VP
Feed
Technology

Integration
Business

VP/AVP
Five Star
Business

VP
Feed
Ingredient
Trading
Business

SVP/VPAnimal
HealthTechnical

VP
Swine

&Southern

service

SVP
ShrimpHatchery&Farm Business

SVP
Aqua
Processing

VP/AVP
Aquatic Feed
Production
Business

VP
ShrimpHatchery

VP/AVP
Food Processing
BusinessBau
Xeo

VP
Swine
Business(N)

ShrimpFeed Sales
Business

VP/AVP
Shrimp Farm
Business

VP/AVP
Shrimp
Processing

VP/AVP
Poultry
Business(N)

FishFeed Sales
Business

VP/AVP
Integration
Business(N)

VP/AVP
Aquatic Feed
QC
&Formula

SVP/VP
Food
Business

VP
Pro Biotic
Business

AVP
Aqua Project
Engineering

Business

SVP
Food
Product

NOTE (*)*EVP: Executive Vice
President

Marketing

SVP/VP
Local RM
Sourcing
Business

EVP
Aquaculture
Business(Southern)

processing

EVP
Aquaculture
Business

SVP Animal
HealthProductBusiness

AVP /GMCSR andSustainability
Development

VP Process&System
Improvement

SVP
SHE & Energy
andInnovation

VP
Human
Resource

AVP/GM
Payroll Center

VP/AVP
Corporate
Affairs

VP/AVPInternal Audit

VP
Procurement&Southern

EVP
Accounting &FinanceFish Contract
Farm Business

SVP CarManagement

VP
Information
Technology&Southern

AVP Fish
Hatchery &Fish Farm
Business

AVP
Legal Office

VP
Fish Farm
Business

VP/AVP
Fish
Processing
Business-Ben
VP/AVP
Food QA&QC(N)*SVP: Senior VicePresident*VP: Vice President

GM/DM
Fish feed
SalesBusiness (N)GM/DM
SupplyChain&Logistics

center*AVP: Assistant VicePresident*GM: General Manager

Fig 1.4: CPV Organization*DM: Department
Manager
C.P. Viet Nam Corporation – Binh Duong Branch

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C.P Vietnam Corporation – Binh Duong Branch
1.2 Feed Business Unit Profile
1.2.1. Overview

FEEDBusiness

FARM

FOODBusinessBusinessFig 1.5: Feed Business Unit

Feed business unit is first chain in Integrated Food Production Chain follow thepattern4F of CPV. In 1993 CPV invested to build the first animal feed factory inVietnam, location in Bien Hoa Industrial Zone 2, Dong Nai Province.
ow, CPV is one of pioneer and leader groups in the production and sale of animal
feed in Viet Nam. The major products include: cattle feed (pigs, beef cows, dairycows), poultry feed (chickens, ducks, quails), aqua feed (Shrimps, fishes). There arethree shape of feed: concentrate, mash and pellet appropriate to the characteristics anddevelopment stage of each animal type. Products are distributed to farming and dealerssystems across the country.
The materials resource to produce animal- aquafeed are tightly controlled by amodern laboratory system with the purpose to control the nutritional value as well as
the residue of banned substances in raw materials.
In 2021, Agro feed CPV production accounted for 25% of the national production,
leading all feedmills in Viet Nam.

CPV market share in 2022
21%

42%
12%
8%
17%

C.P.

CARGILL

ANT

Masan

OTHERS

Fig.1.6: Market share of animal feed in Vietnam 2022
C.P. Viet Nam Corporation – Binh Duong Branch

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1.2.2. CPV Feed Business Unit VISION“Agro Feed Manufacturer Leader in Vietnam”
1.2.3. CPF Feed Business Unit POLICY“Produce good quality and safety feed with competitiveness cost; increase feedcapacity to support Growth of integrated business Feed-Farm-Food with hightechnology, environment friendly and sustainable”
1.2.4. Feed Business Unit STRAGETY
1. Implement TPM (Total Productive Maintenance) to increase production
efficiency, reduce production cost, develop knowledge and skill of employees.
2. Create standard systems (ISO and HACCP) to provide good quality, safety feed,customer satisfaction service and build safety-healthy workplace, friendly
environment.
3. Create continuous improvement system (3i) to increase competitiveness.
1.2.5. Feed Business Unit Organization

Fig 1.7: Feed Business Organization
1.2.6. CPV Feedmill in Viet Nam
Currently, C.P has 08 feed mills along the country, from the North to the Southof Vietnam (Ha Noi, Hai Duong, Binh Dinh, Binh Duong, Dong Nai, Tien Giang, Bau
Xeo and Binh Phuoc). With a total annual production capacity of 5,222 million tons /year.
C.P. Viet Nam Corporation – Binh Duong Branch

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Ha Noi - 1996

Hai Duong - 2013

720,000 T/Y

720,000 T/Y

Binh Duong - 2009
720,000 T/Y

2023

Total capacity
8 plant
5,222,400
tons/year

Binh Dinh - 2015
720,000 T/Y

Bau Xeo - 2016
Binh Phuoc - 2019

Tien Giang - 2001

1,032,000 T/Y

540,000 T/YStart Operation
1993
1996
2001
2009
2013
2015
2016
2019

Plant

Dong Nai - 1993
554,400 T/Y

216,000 T/Y

SymbolCapacity

Dong NaiDNI
Ha Noi
HNI
Tien Giang
TGG
Binh Duong
BDG
Hai Duong
HDG
Binh Dinh
BDH
Bau XeoBXOBinh Phuoc
BPCTotal
Fig 1.8: CPV Feedmill location

554,400
720,000
540,000
720,000
720,000
720,000
216,000
1,032,000
5,222,400

1.3. Plant Profile: Binh Duong FEEDMILL
1.3.1. Overview
Company name: C.P Viet Nam Corporation – Binh Duong Branch
Address: Lot M-5-CN, My Phuoc Industrial Zone II, My Phuoc Ward, Ben
Cat Town, Binh Duong Province, Vietnam
C.P. Viet Nam Corporation – Binh Duong Branch

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C.P Vietnam Corporation – Binh Duong Branch
Area: 88,000 m2
Start Operation: In 2009
Product: Animal FeedBrands: HIGRO, CP, STAR, NUVO, NASA
Capacity: 720,000 tons/year
Employees: 182 persons

BINH DUONGFEEMILL

Ho Chi Minh City – Binh Duong Feedmill: 53Km

Fig 1.9: Binh Duong Feed Mill location

1.3.2. Main productFeed type
Chicken
10%

Duck
5%

Feed shape

Other
2%

Mash
3%

Pig
83%

Pig

Chicken

Duck

Pellet
97%

Other

Mash

Fig 1.11: Feed shapeFig 1.10: Feed type
CustomerTransporttype
Silo,13%Dealer
25%

Farm
75%

Farm

PelletDealer

Fig 1.12: Customer
C.P. Viet Nam Corporation – Binh Duong BranchBag, 87%

Bag

SiloFig 1.13: Transport
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C.P Vietnam Corporation – Binh Duong Branch

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Main products of the BDG plant are Pig feed 74% and Chicken feed 18% besides
are other feeds (Duck, Quail& Cow) with main feed shape pellets 95.5%. Currently,
we have two customer groups direct farm 67% and dealer 33% with mean of transport
are truck bag 94%.
Company-owned brands includes: HI-GRO, CP, STAR, NUVO, NASA.
1.3.3. Production Process

Fig 1.14: Production process

Production system include six main processes: Receiving, Grinding, Mixing,Pelleting, Packing & Delivery. Among of them, mixing is the most important process
to ensure correctly ratio mixing of nutritional ingredients and ensure nutritional
elements in each feed type meet pet’s growth stage
1.3.4. Main machine
The plant has1,141 machines, among of them 158 machines rank A (13%), 496
machines rank B (39%) and 609 machines rank C (48%).

Fig 1.15: Main Machine
C.P. Viet Nam Corporation – Binh Duong Branch

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C.P Vietnam Corporation – Binh Duong Branch
1.3.5. BDG Organization

Fig 1.16: BDG Organization
1.3.6. Workforce
No.

Department

1234567Managerial
Production
Raw Material
Finish Goods
Engineering
TPM
SHE
TOTAL

AVP
11General
Manager
11DeptManager
11111117

GenderAge

15.4

6.0,

MaleMale,
84.6

63.7

FemaleAge 18-30

Age 31-45

SectionManager
4
32
413

Staff

Worker

TOTAL

849
1319
38
23132

9
14
1420
68
18
26
43
34182

28

Degree20.3
30.2,

Age 46-55

25.8

28.0,

25.8

Bachelor

CollegeVocational

Highschool

Fig 1.17: Workforce
C.P. Viet Nam Corporation – Binh Duong Branch

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2023

2.

Milestone on the Journey of Manufacturing Excellence
Binh Duong Plant started production since 2009. In 2013, the plant achieved thesystem certifications such as: ISO 9001, ISO 22000, HACCP, GMP, ISO 14001, ISO50001, SHE Award and National Quality Gold Award (VNQA). However, thesesystems are not interested in maintenance, knowledge and skills improvement for both
operation and maintenance so that occur deteriorated condition, increase production
costs, capacity has not met expectations.
Recognizing this situation, Top manager has found many tools to develop
employees and improve efficiency. After a while, Top manager realized that TPMJIPM is the best tool to apply. Therefore, at the end of 2012, Top manager decided toimplement TPM -JIPM in Binh Duong Plant with the main objectives:
1. Increase productivity
2. Improve product quality
3. Reduce production cost
4. Enhance service quality
5. Improve safety working place, ensure the health and environmental
friendliness6. Create internal training system
Moreover, Top manager always follow up and monitor the progress of TPM
system, realizing the TPM activities of Binh Duong plant gets initially successful sodeciding to participate in the TPM Excellence Award - Category A 2018.
After conducted 2 stages assessment from JIPM accessor, we passed and won theTPM Excellence Award - Category A. From 2019, we have replicated TPM
implementing to phase 2, focus on expanding collection and solving losses in the
supply chain. After 4 years of implementing TPM phase 2, we have achieved many
good results, so Top Manager has agreed for Binh Duong Feed Mill apply Award forExcellence in Consistent TPM Commitment in 2023.
3. Benefits Achieved
Tangible result
4. Zero Accident from Oct 2021.
5. Production capacity increases from 2,015 tons per day to 2,150 tons per day.
6. Quality rate increases from 99.92% to 99.97%.
7. Saving cost 2.5 M.USD.
8. Delivery performance increases from 87.1% to 93.9%.
9. Tag: 133,908; OPL (One Point Lesson): 43,586; Kaizen:24,479(Benchmark:2018 – Present:2023).
Intangible result
1. Employee’s morale is improved, self-conscious and more relaxed.
2. Working environment is funny, harmonious and cohesive.
3. Employees and customers believe in the company.
C.P. Viet Nam Corporation – Binh Duong Branch

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4.

Key of our Manufacturing ExcellenceWith the consensus of all employees combining with young- qualified-studioushuman resource well applied knowledge into actual works. Moreover, with the supportof spirit, workforce as well as finances from Top manager help improvement idea
implement successfully, contribute to the growth of company.

C.P. Viet Nam Corporation – Binh Duong Branch

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TPM Award Assessment Achievement Sheet
Company & plant
nameC.P Vietnam Corporation – Binh Duong Branch

TPM Slogan/Objectives"TPM – Journey to achieve all goals"

Category

UnitIndex

BM(TPM Started or lasttime awarded)

Actual Status

Target20182023

2024

S

Number of work-related accidents
requiring days off work

Cases/ year

000S

Number of work-related accidents
not requiring days off work

Cases/ year000

P

Productivity for main products

Tons/day

2,015

2,150

2,300

P

OEE
(or Overall Plant Efficiency)

%

72.7

85.14

87

P

Availability%

81.3

91.93

92.5

P

Performance Rate%

89.5

92.65

94.2

P

Quality Products Rate%

99.92

99.9799.97

P

Number of breakdowns rank A

Breakdowns/ month

8.5

1.36

1PMTBF

Hour

9.23

64.05

100PMTTR

Hour

0.87

0.74

0.72

Q

Number of customer complaints

Number/year

700

Q

In-line defect rate (scrap)

%

0.007

00

Q

In-line defect rate (rework)

%

0.073

00

C

Cost index

Vnd/ton154,333

186,967

194,070

D

DIFOT

%

87.1

93.96

95

D

RIFOT

%

72.2

92.0

94

S

Frequency rate

Number of occupational
accidents with leave for 1000 000 worked hours

000M

Number of Employee Suggestions(Cumulative)

Number34,479

50,42155,000