INTAGE India ReportMarket perception of electric vehicles in India
with desirable features for future purchase(4-Wheeler segment)

August 2021

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Table of contents

Contents

Page

Summary3

Details of Findings

6

Desirable features for future car purchase7

Market perception about Electric vehicles in India

12

Research design

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142

Summary of the Survey
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3

Electric vehicles in India: Market perception•While many of car owners perceive that India is ready to adopt the electric vehicles (EVs), pure electric is still not
realistic choice for the future purchase because of lacking infrastructure and concern of battery life and driving range .
Is India ready to adopt to Electric vehicles?

Yes
75%

No
25%

Preferred fuel type for future car purchase

Electric
15%
Hybrid13%

Petrol
48%
Diesel24%

Base: n=370

Electric Vehicles in Indian market- Key drivers & barrier for adoption

Drivers• Increased awareness among people.
• Various EV model launches from OEM brands.
• Increased on-road visibility for EVs.

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Barriers• Insufficient infrastructure for EVs-Specially the charging stations.
• Limited/No knowledge about the battery life and its quality. Not
enough models or options to benchmark the performance of thebatteries.
• Low range or the travel distance on full charge among the available
models and this possibly leads to range anxiety among the existingowners of EVs and the same is considered as one of the drawbacksof using an EV in the current scenario.
4Future car purchase: Most desirable featuresMost desirable features (Top 3)-Overall & By Gender

1st : 39%

1st : 36%

Remote Vehicle Operations

Premium sound system/
Dual AC zonend2 : 33%

2nd : 34%

Tire Pressure Monitoring System

360-degree camera

3rd : 32%

3rd : 33%

EPB with Brake Hold•

Male owners prefer cutting edge features andimproving safety.

Male(n=297)

Female(n=73)••

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EPB with Brake Hold

Female owners prefer the features to improve theexperience in the cabin.
In addition, driving assistance features are
preferable by female.
5Details of findings
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6

Market perception about Electricvehicles in India
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7

How prepared is India to adopt Electric vehicles (EVs)?
••

3/4th of them feel that India is prepared and ready enough to adopt to electric vehicles.
This perception is on the higher side among the females and the ones form the older age group (36-45YO.)
No. in %100%
80%6252931272060%
40%

No957571697380
Yes20%
0%
Total(n=370)

Male(n=297)

Female(n=73) 18-29 YO.(n=88)

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30-25YO.(n=115)

36-45YO.(n=167)

8

Most preferred fuel type for future purchase••

Petrol cars are still the most desirable across all segments.
Preference for EVs looks decent specially among the older age group (36-45 yrs.) followed by males.
No. in %

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Total(n=370)48

241315Male(n=297)47

23

1416Female(n=73)

49

32

45

18-29 years(n=88)24
52

30-35 years(n=115)4636-45 years(n=167)
PetrolCopyright© 2021 INTAGE INDIA Private Limited All Rights Reserved.

162425Diesel

7Hybrid100%

1215

12111119Electric9••Electric vehicles (EVs): Key drivers for adoption in India
Increased awareness among people comes across as a key driving factor followed by EV launches fromthe OEMs.
This trend remains the same across all the segments except the younger age group (18-29 YO.) wherethe key driving factor for adoption of EVs is no emission/no pollutions.
No. in %Drivers for adoption of EVs in Indian market
7060
50
4030

20

Increasedawarenessamongpeople

Variousbrands
launching EV

Increase inon-road
visibility

Total(n=279)

595351

49

48

48

4241

30Male(n=210)

58

57

50

53

50

50

43

4129Female(n=69)

62

44

54

36

44

41

39

38

32

18-29 YO.(n=61)

57

54

4157

48

49

43

41

30

30-35 YO.(n=84)

54

60

57

48

4948

55

46

2636-45 YO.(n=134)

63

49

52

46

48

47

34

37

32

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LithiumNo emission
SoundlessGovt.
Promotion bybattery –and smooth discounts and– noGovt.
powerful anddriving
subsidiespollutionstrongSaving ofmoney

10Electric vehicles (EVs): Barrier for adoption in India•

Insufficient infrastructure followed by limited or less knowledge about the battery life and its quality
without any benchmarks to compare are seen as key barriers for adoption of EVs in India.

No. in %Barriers for adoption of EVs in Indian market
80706050
4030
20Insufficient
Limited/no
infrastructure – knowledge
like charging about battery
life and quality
stations

Low range(distancecovered inafter fullcharge)

Longercharging
Low awareness Higher initialperiod/no fast
among people
costcharging
technology

Less on-roadvisibility

Malfunction/accident due tobattery

Total(n=91)

5451

4443

4240

4035Male(n=87)

5351

44

43

4340

40

36Female(n=4*)

75

50

50

50

25252525

18-29 YO.(n=27*)

5667

56

3737

48

44

44

30-35 YO.(n=31)

48

48

45

45

3932

29

36

36-45 YO.(n=33)

58

3933

4649

39

46

27

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*Low base11

Desirable features for future purchase
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12

Top 5- Most desirable features in a car for future purchase••

Remote vehicle operations such as engine start, lock/unlock, AC switch on/off are the most desiredfeatures for the intending purchasers, specially among males and the older age group (30-45 yrs.)
However, Females and the younger age group (18-29 yrs.) desire to have a premium sound system with
Bose/Infinity speakers for entertainment.
Top 2
Top 3
No. in % Top 1
Total
Base: 370

Convenience37

Remote Vehicle Operations

MaleFemale

18-29 YO. 30-35 YO. 36-45 YO.

297

73881151673929394134

SafetyElectronic Parking Brake with Brake Hold323233343728

SafetyTire Pressure Monitoring System

323327313133

SafetyNight Vision Glass30

2932253230

FunPremium Sound System / Branded Audio

2928364128

24

Comfortable

Dual Zone AC2927362729

29

Convenience

360 degree camera

282634352426

Comfortable

Pollution Remittance Measures

27272726

3224

Comfortable

Air Purifier with Display

2725322430

26

Pothole/Speed breaker Detector

262627212828

Comfortable

Electric Power Seats

242425242523

Comfortable

Heat resistant coating242522232822

SafetyFunSunroof

222221221725

SafetySide and Curtain Airbags

22231627

1225

Cruise Control

212125231823

Convenience

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13

Research DesignCopyright© 2021 INTAGE INDIA Private Limited All Rights Reserved.

14

Survey outline
Methodology•Online survey through a structured questionnaire with Asian Panel(Intage’s online research panel)

Target••••Male & Female
Age 18-45 years oldSEC A
4-wheeler owners

Area•

India (Nationwide)

InterviewLength•

Approx. 20 minutesTiming•

July, 2021

SampledistributionFemale;Male;

20%80%

Gender

18-29years;

24%36-45years;
45%Age30-35years;
31%Copyright© 2021 INTAGE INDIA Private Limited All Rights Reserved.

15Sample composition•Sample split by brand of car owned.
No. in %Market Share 2021

50

3TOTAL(n=370)

14814Male(n=297)

14815Female(n=73)

1218-29 years(n=88)

30-35 years(n=115)

36-45(n=167)721

13101299Maruti Suzuki

6HondaCopyright© 2021 INTAGE INDIA Private Limited All Rights Reserved.

714ToyotaKia

914161018181106106814101151444188148689732121491681781010491181410MG

Tata

RenaultHyundai

Mahindra

16

Appendix
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17

Asian Panel (AP) : INTAGE's Online Research Panel (Online Survey)

Strong community with more than 9
millions users+ in Asia.

User-friendly interface.
Quick access to the survey
anywhere at anytime.
Fast & reasonable price for allprocesses

Various types of information can becollected (photo, video, etc.)

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18

QUALITY CONTROL (1/2)
INTAGE applies the following standards to ensure quality data:Copyright© 2021 INTAGE INDIA Private Limited All Rights Reserved.

19

QUALITY CONTROL (2/2)

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20

Copyright© 2021 INTAGE INDIA Private Limited All Rights Reserved.

21

[Contact]
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