TOP 10

COMPANY OF THE YEARCOGNITIVE

TradFit

SOLUTIONS PROVIDERS - 2022

Transforming Hospitality with Intelligent
Applications

Tourism and hospitality have always gone hand inhand, bringing revenue-generating opportunities
and an assured boost to a region's economy. As anindustry that operates all year round, the recent COVID-19
pandemic severely affected the tourism and hospitality
sector. The global coronavirus outbreak introduced ashortage of hospitality personnel, leading to disruptions inoperations and efficiency. This is now pushing the industry
toward retaining its existing workforce by implementing
technology that can upskill personnel and alleviate thepandemic-driven work pressure. Among the plethoraof tech-driven solutions, those powered by AI are at theforefront of assisting different industries, including thetourism and hospitality industry, in lowering operationalcosts and delivering intelligent and personalized services.
Leading the pack of intelligent tourism and hospitality
solutions with its AI, voice, and IoT-driven technologies
is TradFit. The company's portfolio is geared toward
improving the operations of accommodation facilities
and guests' experience. TradFit's SaaS-based applications
use AI speakers and offer AI-powered multilingual
chat systems to boost hotel profitability and customer
experience. Above all, TradFit's solutions and applications
can enhance hospitality services, promote marketing
endeavors, and ensure better work-life balance foremployees.

Yoshiki Toda,
Founder CEO

The AI Solutions
At the heart of TradFit's unmatched capabilities is its
extensive portfolio of patented, AI-driven technologies.
The patents include smart travel, smart room control,
automatic robot transportation, and multilingual chatbots,
all named after their core function. One of TradFit'sproprietary offerings is the Smart Travel technology, which
is designed for avid travelers and provides information
on restaurants, tourist attractions, or activities as peruser preferences. Another key patent is the Smart RoomControl technology that allows travelers to optimize room
temperature and lighting by accepting requests from AI
speakers. These patents cover all the central systems that
hotels in Japan, other Asian countries, the EU, and the U.Suse.
Besides its transformative B2C applications in
the tourism and hospitality space, TradFit's advanced

technology and AI drive B2B benefits by enhancing
revenue-generating opportunities through impactful digitaltransformation. A key benefit of the company's B2B-driven
applications is its ability to automate hotelier tasks such as
inventory management, thereby saving costs and instancesof excess inventory.
Leveraging its technologies, TradFit allows hotels
to focus on providing hospitality amenities personalized
to unique guest requests without being overwhelmed byinquiries. For instance, the guests can request room service
and receive recommendations for popular facilities andservices inside and outside a hotel through TradFit. Thecompany also facilitates contactless voice operations via
its human-machine interface (HMI), which combines
human responses with proprietary AI to allow the accurate
recording and efficient execution of special requests fromguests. The company also installs 'management screens'across all rooms in its clients' hotels. These screens canstreamline operations such as food and beverage orders
from guests and delivery of guidance services, thereby
minimizing the impacts of workforce shortages andfacilitating multilingual support within lodging facilities.
"Our ability to provide features, like automatedtranslation, has led to inquiries from several regions.
Even people in countries with low literacy rates canaccess travel information, leveling the playing field for
tourists worldwide. In addition, our solutions are not only

enhancing the hospitality and user satisfaction, but also
creating business opportunities, increasing revenues, andreducing cost for accommodation facilities," explains
Yoshiki Toda, CEO at TradFit.
TradFit's AI speaker-driven delivery enables users toaccess FAQs easily, search for restaurants, get directions
to nearby attractions, and control electronics in theirrooms in a contactless manner. Alternately, if the contentof a conversation is not in the database or if the AI cannot
respond to the scope or comprehend the language, a QR
code is displayed, which can be scanned to activate themultilingual chat system (available in 16 languages). These
capabilities are found in TradFit's 'concierge applications'and 'chat concierge system' for tourist and lodging facilities.
Since the service is voice-operated, it can also prevent thespread of contagions through a non-contact, hands-free,and remote service for guests and staff.
TradFit enables hoteliers to better understand theirguests with its data acquisition process that collects
information and translates it into multiple languages.
The consolidated data is also run through AI and ML
tools to facilitate predictive marketing by converting
vast unstructured datasets into actionable insights. The
information is then used to extract the characteristics anddemographics of people from different countries before
TradFit's AI performs DL to deliver personalized marketingand geography-specific services.

COMPANY OF THE YEAR

Supporting Travelers with Advanced Technologies
Currently, numerous players in the market are trying
to provide translation services to businesses. Unlike its
contemporaries, the way TradFit has positioned itself
is remarkable—by accumulating large volumes ofguests' voice data, the company has rapidly improved
hospitality services for foreign nationals. In addition,
TradFit's dominant position and strong tie-ups with majordomestic and global businesses such as Amazon, Google,
and Microsoft enable it to leverage vast AI speaker
development know-how in conjunction with intuitive
natural language processing (NLP) capabilities. Apart from
this, TradFit's services are backed by a versatile team ofindustry specialists with speech recognition, NLP, ML, anddeep learning (DL) expertise, which further strengthens itsproducts.
Our ability to provide features, including
automated translation, have led to inquiries
from several regions. Even people incountries with low literacy rates can accesstravel information, leveling the playing
field for tourists worldwide. In addition,
our solutions are not only enhancing thehospitality and user satisfactions, butalso creating business opportunities,
increasing revenues, and reducing cost foraccommodation facilities

Revolutionizing AI-powered Solutions for the Future
In an era where the tourism and hospitality industry isseeking innovative avenues to return to its former glory,
TradFit is offering a SaaS-based B2B and B2C service
capable of delivering a safe, contact-less, and digitaltransformation-driven experience for hoteliers and hotel
guests alike. At the same time, the company's vertical SaaS
nature reduces the reliance on third-party subsidies andsimplifies horizontal expansion. TradFit's AI, combinedwith its partnership network of technology experts andcustomer channels, also addresses the burgeoning labor
shortages with its original translation and concierge
services.
Moving forward with such unparalleled competencies,
TradFit plans to expand into other sectors like healthcare,
FinTech, automotive (MaaS applications), and smart cities.
In the FinTech arena, the company is leveraging its status
as a firm adopted by leading programs such as Google

for Startups and Microsoft for Startups to accelerate theexpansion of Web 3.0 applications (Blockchain, NFT,DAO, and Metaverse) in existing and emerging businessmodels in the near future. From a geographical standpoint,
TradFit aims to capture a large share of the Japanesemarket and expand to markets in other Asian countries,
including the EU, and the U.S. Furthermore, with its
influential patents and collaboration with major domestic
and foreign companies, TradFit holds the potential to solve
the challenges in multiple industries and continues toprovide innovative solutions that create value for all.
"Under our inspiring and creative company culture,engineers are encouraged to handle cutting-edge
technologies such as voice interfaces, natural language
processing solutions, and HMI technologies to deliverproducts of excellence," says Toda.
With TradFit's ability to provide hospitality services
powered by proprietary technologies and innovative NLP,
the company is receiving numerous inquiries from theJapanese hospitality sector and the global tourism industry
at large. Today, as inbound tourism slowly returns to its
former glory, the company is perfectly poised to optimize
hospitality services and support hotels worldwide incapitalizing on the imminent opportunities.

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COGNITIVE
E D I T I O NTOPCOGNITIVESOLUTIONSPROVIDER2022

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