Enhancing Student
Engagement with Intelligent
Video Asset Management1Challenges prior
to Curator

Before adding Curator, ourvideo assets were scatteredacross hard drives andcloud storage. Making it difficult
for us to find what we needed andcollaborate between departments.
With the help of Curator we can now
find, repurpose, and share content
seamlessly across multiple teams.

The University of North Carolina Charlotte needed a
media asset management system to rapidly find content,
log metadata effectively, and enable high-resolution
edits, as well as being able to store their existing archived
assets. Prior to implementing Curator, Charlotte struggled
to manage, edit, and retrieve their large media files.
The university was using a basic folder structure as

Craig Berlin, Sr. Director of Digital and Creative Services,

their primary means of storage, which is a rigorous andUNC Charlotte.

time-consuming process for maintaining organization.
This forced UNC Charlotte to manually go through eachframe of video, and search for videos that weren’t being
cataloged into department-specified locations. Due to thesize of their University, Charlotte had too much content
to organize, distribute, and edit, but little in the way ofmedia asset management.

2How Curator Serves as aSolution for UNC CharlotteCharlotte selected Curator to manage both their newand archived content, and to implement consistent, AIpowered metadata tagging. Curator enables Charlotte's
athletic content team to tag player’s names within match
videos, which allows them to easily develop and access acollection of edited highlights of a single player. Curator
also enhances Charlotte's live asset logging capabilities
through Curator logger, which ensures that their content
creators and editors have fast, accurate, and consistentmetadata enrichment and assets can be easily found andaccessed later.
Curators' tools have enhanced Charlotte's logging
interface where multiple assets can now be selected at
one time and applied to metadata, instead of manually

The Teams That
Use Video at
UNC Charlotte

attaching metadata to one video at a time. This is vital for
ensuring that videos which were taken during campus
events are accurately stored, and for ensuring that timespent on asset discovery is significantly decreased.
Curator has also enabled Charlotte’s media teams to edit
high-resolution video assets with the seamless integrationbetween Curator and Adobe Premiere Pro. Prior to our

University Professional Internship Program

partnership, UNC Charlotte was considering migratingor UPIP, the UCOMM Production Team, thetowards cloud-based storage for disaster recovery.

Media Relation Communications Team, theInstead, the addition of Curator expanded their storage

Athletic Production Team and the TV Channelsystem to make use of more cloud space, and was able touse Curator’s tools in a variety of ways toensure Charlotte's media was reliably and securely stored.

help promote UNC Charlotte. The teams atCharlotte use videos to help promote theUniversity, engage students, provide necessary

IPV has a strong client partnership withinformational guides, and to help students gain

UNC Charlotte, where we work together
to enhance product development

valuable career-related experience.

through Charlotte's feature requests, and where
Curator works to provide UNC Charlotte with thebest media asset management system possible.
Curator provides UNC Charlotte with a system that is
capable of ingesting Apple ProRes 422 HQ media, andingesting metadata supplied by Root6 ContentAgent.
David Cole, President, IPV3

UNC Charlotte
Professional InternProgram

Media RelationsTeamThe UNC Charlotte professional intern program or UPIP

Charlotte’s Media Relations Team With theprovides Students with professional knowledge andimplementation of Curator Connect, Media Relations canskill development aligned with students' career goals.

now streamline the creation of high-quality, engaging

Prior to the implementation of Curator with Adobe

digital media for External Media working remotely, andPremiere Pro, the broadcast interns struggled to store

interns and staff can ingest and automatically tag raw

media content efficiently due to a lack of a sophisticatedfootage straight from Curator Connect at any location.

media management solution. With the implementation

Curator Connect’s drag-and-drop user interface alsoof Curator logger, interns are now able to quickly log live

enhances the collaborative capabilities for the UCOMM

content for sports and entertainment, as well as greatly

team significantly, as Curator provides frame-accurate

improve the team's content discovery time.

proxy copies, which can be discovered and streamed

Media Asset Management experience enables students todirectly into Adobe Premiere Pro for editing.

advance their media-related careers, meanwhile events,
sports, curriculum, and more are promoted throughtheir video work, and Curator makes all of this possible.
Curator’s tools enhance the workflows of the entire
UCOMM team, which enables them to create moreprogramming and spend less time searching for content.

4How UNC Charlotte
Promotes Athletics
The Charlotte 49ers have 18 teams in the NCAA

Curator allows the Student Niner Media, and UNC

Division 1 level, where their men's soccer team isCharlotte's Athletic operations team to store videos in an

regularly ranked in the nation's top-25. Since theirorganized fashion, which ensures near-instant archiveathletics are nationally ranked each year, UNC Charlotteretrieval. This fast archive retrieval is possible withmust use video content to promote their teams and:Curator’s AI-enabled faceted search, Curator’s Clip Link.

•Build a close knit community at the school bybringing students together through athletic events.

•

Attract potential recruits by showing team culture
which could improve success within the athleticdepartment.

•Attract potential students or transfers by showing theexciting game and athletics culture.

•Attract students to games to generate revenue for

UNC Charlotte's athletic department also depends on theuse of Curator Connect to get a head start on video
editing. Curator enables UNC Charlotte to automate
metadata tagging on the ingest of all Charlotte's live
camera feeds and creates frame-accurate streaming
proxies in near-real-time for instant remote editing!

Curator Takes
Student Engagement
to the Next Levelthe athletic department through tickets purchased.

Before leveraging Curator, UNC Charlotte was miredwith huge download times, scattered assets, limited
collaboration, and an unmanaged storage system.
Charlotte now uses Curator for consolidating their media
asset storage and for logging metadata effectively, andCharlotte promotes their athletic events and athletic

they are looking to expand their capabilities into editing

department through the use of Social Media, Digital

their high-resolution content. Curator’s tools make thisadvertising and traditional Broadcast promotions. Social

possible, despite the regular increase in total enrollment

Media channels are vital in promoting Forty Ninersthat UNC Charlotte has enjoyed.

athletics culture and team highlights. Since Charlotte

As UNC Charlotte’s student body grows and theiruses videos for purposes other than promoting theirgraduate student enrollment increases, they will continue

own teams, they struggled with editing and deploying

to promote their university effectively with Curator asvideo quickly, where media assets were displaced in deep

their Video Asset Management system, ensuring theirarchival storage. With the implementation of Curator,

videos are available across a variety of departments.

Producers creating Athletics content can quickly andeffectively assemble videos for promotions, digital signage

As of January 2022, Curator has processed a total ofand engagement.

175,000 assets for Charlotte. Out of the total 175,000
assets, media accounted for 90% with audio, images andproductions making up the remaining 10%. Subclips
accounted for an additional 80,020 virtual assets. Thesenumbers are expected to change extensively as Charlotterolls the design and photography elements into Curator.
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University TV
ChannelUNC Charlotte TV has been live for over 25 years
and brings the best of UNC Charlotte content to over
500,000 households around Charlotte. Available throughSpectrum, AT&T Uverse, Google Fiber and on-campus.
UNC Charlotte TV provides eclectic educational, culturaland athletic Programming. The TV Program Director
and the students use IPV Curator to create bumpers,tags, commercials, and video interstitials to support thechannel.
Prior to the use of Curator, the broadcast teamstruggled to store their production assets, which delayed
deployment of necessary video content to the channel.
Content focused on the 7 Colleges within the University
are now auto tagged by location and curriculum throughthe metadata within the Curator. This allows the teamto store their information in a cataloged fashion, which
decreases retrieval time and increases time spent onvideo editing. Not only does this enhance the broadcast
team capabilities, it also ensures that Charlotte students
can thrive through the use of informational and marketing
videos.

Get Started

Discover how using Curator's capabilities
to enhance the promotion of yourUniversity through video is possible bybooking a demo. You can also get yourquote now!

BOOK DEMO TODAY

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