March 6, 2020
TO:
FR:
RE:

Dennis Ling, DBEDT
Kalani Kaʻanāʻanā, Commissioner
Strategies 360
FESTPAC Hawaiʻi Website & Social MediaThis memo provides a brief overview of work performed from February 27-March 5, 2020. Itdetails the project deliverables, additional deliverables and next steps.

OVERVIEWIn the last week, S360 has continuously maintained and updated the FESTPAC website andsocial media pages to accommodate breaking developments concerning the decision topostpone the festival. In addition, we prepared and circulated the news release regarding thepostponement to media and on our website and social media, served as liaison for media
inquiries, monitored media reports, and responded to social media inquiries.

PROJECT DELIVERABLES••••

Simultaneously pushed out the announcement of FESTPAC Hawaiʻi postponement on
the website and social media, including the website link
Updated website to change dated references to FESTPAC Hawaiʻio Replaced logos
o Changed wording to reflect postponement
o Added postponement announcement to home pageo Removed countdown ticker from bottom of website
o Changed volunteer form to generic contact form to account for dates on existing
volunteer form
Responded to inquiries via social media
Monitored social media following postponement and provided email update toCommissioner Kaʻanāʻanā

ADDITIONAL DELIVERABLES – MEDIA RELATIONS••

Drafted, circulated news release with announcement of FESTPAC postponement
Fielded media calls/interview requests and redirected them to Senate Comms• 851 FORT STREET MALL, SUITE 500 • HONOLULU, HAWAI‘I 96813 • (808) 524-1100

2|Page•FESTPAC Hawaiʻi Announcement Coverageo Star Advertiser: https://www.staradvertiser.com/2020/03/02/breaking-news/festpacorganizers-in-hawaii-cancel-11-day-june-event-over-coronavirus-fears/o Garden Isle: https://www.thegardenisland.com/2020/03/03/hawaiinews/organizations-monitor-covid-19-spread/o KHON: https://www.khon2.com/coronavirus-2/festpac-international-festival-has-beenpostponed-due-to-coronavirus-concerns/
o KITV: https://www.kitv.com/story/41842940/festpac-hawaii-officials-postponeinternational-event-in-light-of-coronavirus-concernso HNN: https://www.hawaiinewsnow.com/2020/03/03/large-pacific-festival-set-junehonolulu-postponed-amid-coronavirus-fears/o HPR: https://www.hawaiipublicradio.org/post/festpac-hawaii-postponed-duecoronavirus-organizers-sayo Te Āo Maori News: https://www.teaomaori.news/festpac-2020-postponed-due-fearsover-coronavirus-outbreako Pacific Daily News: https://www.guampdn.com/story/news/local/2020/03/03/festpac2020-postponed-due-coronavirus/4935757002/
o Solomon Times: https://www.solomontimes.com/news/solomon-islands-not-takingany-chances-on-covid-19/9602
o Pacific Business News: https://www.bizjournals.com/pacific/news/2020/03/04/concertsporting-events-canceled-due-to.html
o Big Island Now: https://bigislandnow.com/2020/03/03/festpac-postponed-due-tocoronavirus-fears/o West Hawaii Today: https://www.westhawaiitoday.com/2020/03/04/hawaii-news/theshow-will-go-on/
o Fortune (6th paragraph): https://fortune.com/2020/03/04/coronavirus-fears-worldtravel-industry/o la1ere: https://la1ere.francetvinfo.fr/nouvellecaledonie/festival-arts-du-pacifiquereporte-cause-coronavirus-806829.html
o TNTV News: https://www.tntv.pf/tntvnews/monde/coronavirus-le-festival-des-arts-etde-la-culture-du-pacifique-reporte/
o Additional follow up reports from local media outlets reference FESTPAC decision aspart of the bigger story on cancellations of big events and the coverage of Covid-19• 851 FORT STREET MALL, SUITE 500 • HONOLULU, HAWAI‘I 96813 • (808) 524-1100

3|Page

WEBSITE & SOCIAL MEDIA ANALYTICS
ooooWebsite (in last 7 days)▪ 10K Users: Up 535%
▪ 12K Sessions: Up 442%
▪ 16.6K Page Views▪ Half of those views were to see the news release online▪ 75% accessing via mobile. 22% via desktop▪ 12% of website traffic came from Facebook referralFacebook (Since Feb. 27) 2,388 Followers▪ 148 new followers▪ Post Reach: 20.3K▪ Page Views: 723 (Up 139%)▪ Video Views: 6.3K
▪ Post Engagement: 7.1K
❖ Postponement Announcement 3/2/20: 7.1K reach, 4.5K engagement❖ Sen. English video 3/3/20: 16.1K reach, 2.4K engagement, 6.1K views❖ SPC letter 3/3/30: 1.4K reach, 260 engagement
Instagram (7 days)▪ 398 followers (54 new)▪ Most popular: Postponement announcement 3/2/20▪ Sen. English video 3/3/20 had 175 views
Twitter (28 Day Summary)▪ 77 Followers (+2)▪ Profile Visits: 223 (Up 365%)▪ Tweet Impressions: 5.4K (Up 262%)▪ Mentions: 29 (Up 1.4K%)

NEXT STEPS••••Continue to monitor website and social media pages
Continue weekly posts on social media
Prepare for announcement of new festival dates on website and social media
Continue to compile assets for FESTPAC Hawaiʻi promotion on social media• 851 FORT STREET MALL, SUITE 500 • HONOLULU, HAWAI‘I 96813 • (808) 524-1100