#HAULTERNATIVEA GUIDE FOR FASHION LOVERSContents

03
04
06
07
08
09
10111213
1415
16
1718
1925

 hat’s the haulternative?
W
Making your haulternative video
Example script
It’s time for a Fashion Revolution
Facts & figures
Love story
Broken but beautiful
Fashion fix
2handSwap
DIY
Vintage
HireSlow
Discover more
Do moreContact us

So, what’s the#haulternative?

?

You don’t need to buy new
clothes to enjoy a haul.
Instead of the traditional
fashion haul, where you go
shopping and post a videoof what you’ve bought,
try a #haulternative;
a way of refreshingyour wardrobe withoutbuying new clothes.

Join YouTube vloggers,
including Noodlerella,
Grav3yardgirl, CutiePieMarzia
and Maddu, and share a betterway to haul that’s fun andfabulous, from upcycling
to swaps to finding gems
in charity shops. Checkout their haulternative on
Youtube and film your own.
Be part of theFashion Revolution
We have 8 different
haulternatives to choose
from. Pick the one that mostinspires you and createa haulternative video for
Fashion Revolution Week
(22nd-28th April 2019).
We hope that making
this video will inspire youand your audience withother ways of buying andexperiencing clothes.
Your voice can help us
to change the world,
one outfit at a time.

Making your #haulternative video
1.

2.

We have 9 to choose from:• Love story• Broken but beautiful• Fashion fix• 2hand• Swap• DIY• Vintage• Hire• Slow

Personalise your message so that
it is true to you.

Pick a #haulternative

You can read more about eachhaulternative in this guide. Learna little bit about the haulternativeyou’ve chosen through the links
we’ve shared or through yourown research.

Make your haulternative video

See our 6 steps to making ahaulternative video on the next
page.

3.

Upload your haulternative video
during Fashion Revolution Week
22nd-28th April 2019
Encourage your audience to join
the haulternative movement!

Making your #haulternative video
6 easy steps
1.

2.

3.

4.

5.

6.

Brieﬂy introduce Fashion
Revolution in the beginningof your video (see p7)

Show your haulternative.
Have fun!

Include some one or two facts
about how fashion affects
people and the planet (see p8)

Upload your video to YouTube
during Fashion Revolution
Week, 22nd-28th April 2019.
Make sure you include‘haulternative’ in the title.
Include the Fashion Revolution
website in the description box:
www.fashionrevolution.org

Explain what a #haulternative
is and why you are doing one.
(see p3)

Let your audience know thatthey can join the movement
and become part of thesolution. Ask them to try
their own #haulternative.
Use all your social media
channels, (e.g. instagram,facebook, twitter) to tell people
about the #haulternative
movement, and make thehashtag more powerful.

example script
example 1
Hey everyone! It’s Fashion Revolution Week! I’m taking part by doing a haulternative. What’s ahaulternative you say? It’s a way of refreshing your wardrobe without buying new clothes.
Challenge accepted.
Fashion Revolution is a movement that’s turning fashion into a force for good.
It asks us to be curious about the clothes we wear and question ‘who made myclothes?’. It’s a tough question to answer, and not many brands can, but we needto start questioning where our clothes come from and who made them.
Here’s a crazy fact...it takes 2720 litres of water to produce 1 t-shirt. That’s how much youand I will drink over 3 years! Making clothing takes a huge amount of resources. And sadly,
so much of our clothing ends up in landfill. In fact, in the USA, about 11 million tonnes of
it ends up in landfil. And about 95% of that could have been recycled or upcycled.
We need to rethink how we buy, wear and dispose of fashion.
That’s why I’m doing a haulternative. To prove that you don’t
need to buy new clothes to enjoy a haul!
<show haulternative>
I hope you enjoyed my haulternative! You could try one yourself.
Download the guide at www.fashionrevolution.org/haulternative andremember to tag it with #haulternative. Thanks for watching!

On 24 April 2013, theRana Plaza building inBangladesh collapsed.
1,138 people died andanother 2,500 wereinjured, making it thefourth largest industrial
disaster in history.

That’s when Fashion
Revolution was born.
There were five garment
factories in Rana Plaza all
manufacturing clothing for thewestern market. The victims
were mostly young women.
We believe that 1,138 is too
many people to lose from theplanet in one building, on oneterrible day to not stand up
and demand change.
Since then, people from allover the world have cometogether to use the power offashion to change the world.
Fashion Revolution is
now a global movementof people like you.

80billion£30billion

it takes 2720
litres of water tomake a T shirt:that’s how much
we normallydrink over a 3year period.

Clothes discarded
in one year in
the UK would
fill Wembley
Stadium

The average
American throws
away about£72 of clothing,shoes and otherhousehold
textiles each year

It takes 200
gallons of waterto make one
pair of jeans, theequivalent of285 showers

95%of discarded
clothing canbe recycled
or upcycled

x6000

x285

£285

It is estimatedthat 80 billion
items of clothing
are deliveredout of factories
annually
worldwide

The average British woman
hoards £285 of clothes
they will never wear, theequivalent of 22 outfits
each that are left hanging invaluable wardrobe space, or,£30 billion of unworn clothes

1.5

tonnesClothing
consumption
produces 1.5
tonnes of CO2 x
household x year,
the equivalentof driving 6000 cars

#haulternative
love story
WHAT IS IT?
No one can replace the beautiful jacket that your grandmother wore
and gave to you. Or that perfect little dress you found while travellingsomewhere special. Rather than buying new, fall back in love withthe things you already own.

FABIENNE

Share a story, or write a love letter about an item of clothing thatmeans a lot to you. Check out Collectively’s Love Letters to theirfavourite clothes for inspiration.
WHERE DO I FIND IT?
In your wardrobe.
Download our ‘Love Story’ pdf for more informationand ideas for making your own Love Story.

MARIAH IDRISSIWHO’S DOING IT?
Kim Kardashian, Kate Middleton and Michelle Obama wear theirfavourite outfits time and time again. Join Livia Firth in committing
to wearing clothes for at least #30wears and love them for longer,
taking a stand against disposable fashion.
DJ and stylist Fabienne has made a #haulternative Love Storyabout her YSL suit.
Check out Mariah Idrissi’s Love Story about her Mickey Mouse shirt.

TOLLY DOLLY POSH

#haulternative
broken & beautiful

WHAT IS IT?
Just like you never stopped loving your teddy when he lostan eye or arm, there are certain items of clothing which
we continue to love, maybe even more, when they are nolonger perfect; a pair of jeans that are almost worn throughbut are so soft and fit so perfectly still, a favourite jumper
that’s fraying at the sleeves.
Share the story about an item of clothing that you’ve
worn in to the point that others may see it as damaged or
broken, but that you love and will cherish forever.
WHERE DO I FIND IT?
In your wardrobe.

Photography by Katrina Rodabaugh#haulternative
fashion fix

WHAT IS IT?
When we wear clothes we adore again and again, they can start
to show signs of wear and tear. A rip, a missing button or a stain
should never stand in the way of you and a good outfit. Don’t
throw them out, give them a fashion fix. Make your clothes last
longer by repairing them when they need it. Get creative; makeyour broken seams, holes and tears into a fashion statement.

WHERE DO I FIND IT?
There are loads of workshops and online tutorials that canteach you amazing ways to mend and revitalise your clothes.
Check out the Japanese art of Sashiko Mending or find a quirky
patch to cover a hole.

#haulternative
2hand
MY GREEN CLOSETWHAT IS IT?
Recreate your favourite looks fora fraction of the price by buying
from your local charity shops.
KIRSTEN LEOWHO’S DOING IT?
‘My Green Closet’, Samantha Lindsey
and Kirsten Leo show us what they’ve
found on her 2hand #haulternative.
WHERE DO I FIND IT?
Everywhere
www.oxfam.org.uk/get-involved
www.traid.org.uk
www.thefaraworkshop.org
SAMANTHA LINDSEY

#haulternativeswap

MARZIA CUTIEPIEWHAT IS IT?
Swapping, swishing, sharing. The simplest
way to extending the life of your clothes
is by giving them a new owner.
WHO’S DOING IT?
CutiePieMarzia swaps clothes with Grav3yard Girl
WHERE DO I FIND IT?
Do a clothes swap with a friend or fellow vlogger.
Go to a swishing party, or even host your own.
www.swishing.com
www.mrsbears.co.uk
www.swapsies.ie
GRAV3YARD GIRL

#haulternative
DIY
WHAT IS IT?
If you’ve fallen out of love with a piece of clothing,
don’t throw it out, change it up. You can tailor clothes
to a different shape, add new embellishments, or dye
it a different colour. You could turn it into something
completely new, like a scarf or an accessory.

MADDU

WHO’S DOING IT?
Brazilian vlogger Maddu has transformed her clothes
with a DIY #haulternative. Watch Shameless Mayaturn her denim skirt into a summer crop top.
WHERE DO I FIND IT?
Visit your local habadashery for a sewing kit
or order it online. There are loads of great
sewing blogs and tutorials online, which canteach you amazing ways to customise, mend,transform and revitalise your clothes.
www.abeautifulmess.com
www.apairandasparediy.com
www.tillyandthebuttons.com/p/www.learn-to-sew.html
SHAMELESS MAYA

#haulternativevintage

WHAT IS IT?
Hunt for your own unique piece to own apiece of history and channel that Audrey
Hepburn, Lauren Bacall or Marylin Monroe
look. Vintage gives you personal style andmeans you’ll be reusing, repurposing andextending the life of beautiful clothes.
WHO’S DOING IT?
Check out Noodlerella and Sienna
Somers’ vintage hauls.
WHERE DO I FIND IT?
Most towns have a vintage shopor a good second hand charityshop, otherwise look online.
www.williamvintage.com
www.lovemissdaisy.com
www.etsy.com/uk
www.vestiarecollective.com
NOODLERELLA

#haulternative
hire

WHAT IS IT?
Hire catwalk looks for high street prices, it
makes perfect sense. Super cheap designer
clothes to loan and wear for any occasion.
All you have to do is give them back.

KATIE JONES KNITWEAR @ RENTEZ-VOUS

Photo: Firstview/VOGUE.COM

WHERE DO I FIND IT?
Onlinewww.rentez-vous.com
www.girlmeetsdress.com
www.chic-by-choice.com

#haulternativeslow
BETHANY WILLIAMSWHAT IS IT?
Fast fashion and mass produced luxury have distracted
us from the beauty and true value of the handmade, fromintricate embroidery to a simple, delicate hand weave.
women’s hands have been making beautiful textiles formillennia, and today’s innovation allows us to bring thepast into the future.
WHO’S DOING IT?
Some of the hottest young designers are embracing “slow”- globally! Manmade and artisanal are fast becoming thenew luxury: discover which technique you are most drawn
to (embroidery, boro, crochet, lacemaking, weaving…) andfollow the thread to your favourite piece.

OAXACAN EMBROIDERY

WHERE DO I FIND IT?
This might involve some detective work: you could start bylooking up which artisanal techniques are native to where
you are and discover if they are still being practiced. You
can then look at other communities around the world.
Bon voyage!
DROGHERIA CRIVELLINIDISCOVER
MORE

Vice | Toxic Tanneries Poisoning
Workers in Bangladesh
news.vice.com/video/toxictanneries-poisoning-workersin-bangladesh
A+ | 3 Young People Get To See
The Cambodian Factories
Where Their Clothes Are Madeaplus.com/a/norwegianfashion-bloggers-sweatshopcambodia
Greenpeace Detox campaign
www.greenpeace.org/
international/en/campaigns/
detox/
Triple Pundit | The Rise of
Sustainable Fibers in the Fashion
Industry
www.triplepundit.com/2015/02/
rise-sustainable-fibers-fashionindustry/
Treehugger | H&M has been
hoodwinked by its own
sustainability mandate
www.treehugger.com/
sustainable-fashion/hm-hasbeen-hoodwinked-its-ownsustainability-mandate.html

Potent Whisper “Changing Room”
www.youtube.com/
watch?v=SVUtYcvg74Y
Remake | Landfill or luxury?
remake.world/buy-better/
landfill-or-luxury/Guardian | Shirt On Your Back
www.theguardian.com/world/ng-interactive/2014/apr/
bangladesh-shirt-on-your-back
TEDx London Business School2013 | Orsola de Castro:“Redressing the Fashion Industry”
www.youtube.com/
watch?v=1mbqwOK9kNM
Forbes | Stella McCartney On
Innovating The Fashion Industry
From Withinwww.forbes.com/sites/
rachelarthur/2016/11/20/
stella-mccartney-innovationsustainability/#211a1ec462aa

Washington Post | The dirty
secret about your clothes
www.washingtonpost.
com/business/the-dirtysecret-about-yourclothes/2016/12/30/715ed0e6bb20-11e6-94ac3d324840106c_story.
html?utm_term=.58aad02899f0
Newsweek | Fast fashion iscreating an environmental crisis
europe.newsweek.com/
old-clothes-fashion-wastecrisis-494824
Ecouterre | Ethical Fashion: A
Beginner’s Guide
www.ecouterre.com/ethicalfashion-a-beginners-guide/
Guardian | Should we say not ot
fast fashion?
www.theguardian.com/
environment/2014/apr/20/
should-we-say-no-to-fastfashion

BUYINGETHICALLYREADING
LIST

Make it Last
makeitlast.se/2015/02/27/askthe-expert-can-i-follow-trendsand-be-sustainable

Frances Corner | Why Fashion
Matterswww.francescorner.com/whyfashion-matters

Confessions of a Refashionista
awesomesauceasshattery.com

Clare Press | Wardrobe Crisis
www.clarepress.com

Ethical Consumer
www.ethicalconsumer.org/
shoppingethically.aspx

Ellen Kohrer + Magdalena
Shaffrin | Fashion Made Fair
www.prestelpublishing.
randomhouse.de/book/FashionMade-Fair/Ellen-Koehrer/
Prestel-com/e486826.rhd

Ethical Fashion Forumwww.ethicalfashionforum.com/
source-directory/directory/1
Moral Fibres
moralfibres.co.uk/how-to-buyethical-fashion-on-a-budget/
Eco Chic Magazinewww.ecochicmagazine.
co.uk/ecochiccollection/ecochic-latest-news/top-fiveconsiderations-when-shoppingfor-ethical-fashion/
Ecouterre
www.ecouterre.com

Do more
Be curious. Join the Fashion Revolution by
showing your clothing label and asking the brand#whomademyclothes? Encourage your audience
to learn more about where their clothes come fromand who madethem too.
Be a Fashion Revolutionary. Download our ‘How
to be a Fashion Revolutionary’ booklet. It’s fullof inspiration and ideas about how you can use
your voice and your power to transform the fashionindustry as we know it.
Spread the word. Download our Fashion Facts andQuotes. Perfect for sharing on social media.
Read our Fashion Transparency Index, ranking thelevels of transparency of the biggest global fashioncompanies. Our 2018 Fashion Transparency Index,
ranking 150 companies is out now, with a newedition launching during Fashion Revolution Week
2019.

SHOW YOUR LABEL__________ASK THE BRAND#WHOMADEMYCLOTHES?

Buy less,choose well,make it last.
— V I V I E N N E W E S T WO O D —Care for yourclothes, like thegood friends
they are.
— J OA N C R AW F O R D —There’s nothinginteresting aboutlooking perfect – youlose the point. You want
what you’re wearing tosay something about
you, about who you are.
— E M M A WAT S O N —Fast fashion isn’t
free. Someone
somewhere ispaying— LU C Y S I E G L E —Clothes aren’t
going to change theworld. The women
who wear them will.
— ANNE KLEIN —Contact us

Please do keep in touch,
we’d love to hear andsee what you do for
Fashion Revolution:@Fash_Rev
fash_rev
fashionrevolution.org
fashrevglobal
www.fashionrevolution.org

Haulternatives conceived by
Lilly Ladjevardi and Orsola de Castro

T H A N K YO U