ThaiUnion
Training
Akira(TUMSAT)
Daiki(TUMSAT)
Noon(CU)

Our Mission• How to improve on production lines• Idea how to get a new customer• New products for Japanese young generation

Our Mission• How to improve on production lines• Idea how to get a new customer• New products for Japanese young generation

Outline• Activities• Objective• Improvement

Activities
・Watching production lines
・Q.C & Q.A
・Process development

Objective

To improve production lineImprovement➀

ManualtoMachine

Manual processes

Low cost

Slow speed

Worse Efficiency

Machine processes

BestNo Highproblemcost
in the futureHigh speed

Better Efficiency

Manual process

Permanent
Both efficiency andcost

Machine process

Only first timeImprovement②

ThawingProcess

Thawing machine Ex) Amaebi
15℃

Electricpower

Demerit→Raising the temperatureof water

Water

Now10℃

Thawing machine Ex) Amaebi
15℃: Water

Using air of freezer
Boiling Process

Demerit→When boiler doesn’t work
Merit→Not to use another electric
power, reusing water
Water

Improvement

Water
treatmentImprovement③

MetalDetecting

Metal detector→ProductsNow→People

Metal detector

Not only products
but also peopleImprovement

Much more safetyImprovement④UselessEx) Amaebi production line
CheapFeed MillFactory

Our New ProductsOur Mission• How to improve on production lines• Idea how to get a new customer• New products for Japanese young generation

•Current productOutline•Suggestion• 2 Channels-”Washoku” food service-International in-flight mealsEx.) MONORI• Sold in domestic, Korea, Hong Kong, China,etc...
• NET 25g(China:40g)• Shrimp cheek fry→Snack• Flavor: Original, Spicy✓ Efficiency to transport for Japan(50% air)✓ High price(30THB≒100JPY/25g)
If sell in Japan→More higher

Ex.) Shrimp Ring
• Sold in Korea, EU, Canada, and U.S.
• Youtubers post eating sound movie✓Not suit in Japanese market
Why!? →Higher price than Chiken...

Focus on “Inbound”• Japanese population start todecrease

Visitors to Japan
35,000,000
30,000,000↓But…

25,000,000
20,000,000
15,000,000• Visitors increasing year by year

• Plan to 40 million foreign
visitors on 2020
(Olympic games in Tokyo)

10,000,000
5,000,000
0
2010
Korea

2011
China

2012
Taiwan

2013
Asia

2014
EU2015
U.S.

2016

2017

Other

Data: Japan National Tourism Organization(JNTO)

• Food service
company origin inOsaka• Sushi restaurant,
Japanese traditionalbuilding
restaurant(Oyashiki),etc...

Ex.) GANKO• Over 1 million foreign
visitors coming• Added UNESCO Intangible
Cultural Heritage on Dec. 2013

“Washoku”• Not only “Japanese food”• Respecting nature, healthy,
Omotenashi:hospitality ofJapanese etc...

Collaboration
Experience
Japanese
cultureShrimp on“Washoku”

In Japan...
Reasonable*not only cheep

Balance is important!

Premium

Satisfaction

New channel

In-flight mealIn-flight meal
• International flight required to provide in-flight meal by IATA• Large amount of consume(200-300 meals/flight)• Thai Union not have channels abroad yetExportTUProduct

Factory tocook inflight meals

ThaiUnion

Airplanes

Airlines

Develop menu togetheretc...

Our Mission• How to improve on production lines• Idea how to get a new customer• New products for Japanese young generation

New products
for Japanese younggeneration

Purchase Behavior of Japanese✓ High quality✓ Cheap priceShrimp food productGarlic shrimp

Ebi yose FriedFried cheek of shrimp

Ebi ShumaiShrimp tempura blackpepper snackGratinNew products❖ Shrimp tatsuta❖ Ebiyaki❖ Ebi Fry with shrimp powder❖ Takoyacruk❖ Fried Shrimp-paste ball

Shrimp tatsuta

Shrimp tatsuta
Feature of Product❖ Naturally shrimp taste and feel satisfied❖ Season limited produce (when promoting)Shrimp tatsuta
How to make new productRaw materials and ingredients✓ Predust✓ Sesame ✓ Shrimp (remain head and tail)✓ Starch✓ ButterProcessing
Prepare all
raw materials

Cutting tip and peelingshell of shrimp(remain head and tail)

Soaking into predust,butter, and starchwith sesameFreezing

Shrimp tatsuta
Problem❖ High price compared to other hot snacks in convenience store
Sell as limited edition firstEbiyakiEbiyakiFeature of Product❖ Increasing yield❖ Easy to eat and satisfied❖ Naturally taste of shrimp

Ebiyaki
How to make new productRaw materials and ingredients✓ Egg✓ Flour✓ Soup✓ Seasoning✓ Water✓ Cooked shrimp

Processing
Prepare all
raw materials

Mixing flour, egg, water,
amaebi head soup
and seasoning

Cook in atakoyaki makerFreezing

Ebiyaki
Problem
When you want up scale. You should use high technology to cook

✓ Need to install new machine✓ Easy to burn due to sugar inside the soupEbi Fry with shrimp powderEbi Fry with shrimp powder
Feature of Product• Using shrimp powder→ To decrease useless part of shrimpEx)

1. 100%60%

2. 100%90%→ Flavor is better than normal

Ebi Fry with shrimp powder
Feature of Product• Using shrimp powder→ To get some nutrients

ChitinChitinAstaxanthin

Calcium
Calcium

Dietary fiber

Ref: http://www1.mhlw.go.jp/topics/kenko21_11/b1.html
Ref: http://www.kagome.co.jp/vegeday/nutrition/201702/6296/lEbi Fry with shrimp powder
How to make new productRaw materials and ingredients✓ Shrimp✓ Shrimp powder✓ Pre-dust✓ Bread crum BCE-GFR (Wet panko)✓ Batter Mix

Processing

PredustButtermix

wet panko andshrimp powder

Freezing

Pre-FriedTakoyacrukTakoyacruk
Feature of ProductTakoyaki

Kanomcruk

TakoyacrukTakoyacruk
Feature of Product❖ Original product in new style❖ Get some Nutrients❖ Easy to eat

Takoyacruk
How to make new productRaw materials and ingredients✓ Egg✓ Wheat Flour✓ Corn flour✓ Sugar✓ Shrimp powder✓ Milk

✓ Dashi✓ Salt✓ Soy sauce✓ waterTakoyacruk
How to make new product
Processing

Prepare all
raw materials

Mix all rawmaterials witha whisk

Heat a panwith oil

Pour batter to fill
the holes of the pan

Drop Shrimp,
Carrot andSpring onion

Cook at medium
heat for3-4 minutes

Place the cooked
Takoyacruk ona plateFreezing

Fried Shrimp-paste ballFried Shrimp-paste ball
Feature of Product❖ Get some Nutrients❖ Increasing yield❖ Everyone can eat

Fried Shrimp-paste ball
How to make new productRaw materials and ingredients✓ T-8 flour✓ Shrimp✓ White Egg powder✓ Spring onion✓ Salt✓ Carrot✓ Oil✓ Green curry seasoning

Fried Shrimp-paste ball
How to make new product
Processing

Prepare allraw materials

Mix all rawmaterials witha whisk

Weightingbatter 23 g

knead withcornflake

Pre-friedFreezing

Put batter to coatwith Quail egg

Thank you for listening!