PRODUCT OVERVIEW

OpenText™ Exstream™
Captivate customers with engaging, personalized communications
across all channels

Engage customers
with personalized
content across theentire journey

To be competitive, organizations must provide frictionless,digital-first interactions throughout the customer lifecycle—
from marketing and customer acquisition to onboarding
and servicing. It’s time to modernize and leverage proventechnology built for speed and simplicity.

Deliver digital-firstcommunications
across all channels
and devices
Optimize businessdecisions throughdata analytics
Scale globally andrun in the cloud,hybrid, or off-cloud

OpenText™ Exstream™ is the market-leading customer communications management(CCM) solution. It enables organizations to deliver consistent customer experiencesby designing ultra-personalized, compliant communications.
Organizations can run anywhere and scale globally in their preferred public cloud,hybrid environment, or off-cloud.

Improve customer engagement through personalization
To hold customers’ attention, brands must find the right balance of communication
cadence and personalization. Too much, and customers get annoyed. Too little,and they forget the brand altogether. Add in new expectations for consistentcommunications across all channels—especially digital—and it becomes clear how
challenging it can be to deliver experiences that exceed expectations.

Unleash creativity with HTML5 design

OpenText Exstream
with Experience AviatorUtilize Experience Aviator with
AI-assisted authoring to create
new communications and improveexisting content. Use the built-ingrammar, sentiment, and reading
comprehension scores to create
better content.

Learn more

For the visionary digital leader and forward-thinking CMO, OpenText created agroundbreaking solution that redefines the landscape of digital communication: lowor even no-code HTML5 design. This innovation empowers users to craft captivating,digital-first communications without the need for complex coding expertise.
Imagine bringing your boldest ideas to life with stunning personalized web
communications, emails, and dynamic landing pages that captivate your audience—
all created by business users. This game-changing approach accelerates your timeto-market and fosters seamless collaboration between design and development
teams. Unleash your creativity and transform your brand's online presence into animmersive, visually striking experience that delights and converts while keeping pacewith the dynamic demands of the digital age.

Ensure consistency and content personalization across communications
and channels.
OpenText™ Exstream™

2/5

Business users can configure content in multiple ways to provide more compelling,customized communications, including using effective expiration dates to ensure
the correct version is delivered at the right time. Content variant management
ensures communications can easily be tailored by language, geography,
demographic data, or other segments.

Increase collaboration, compliance, and productivity
Exstream makes it easy for marketing, legal, compliance, and other business users
to collaboratively create, modify, and approve customer communications while in
the office or working remotely. Design, authoring, and interactive editing are done
via a web-based, unified user interface. The cloud-native, package-less design
environment is lightning fast, with no desktop dependencies. Content blocks within
the communication template can be locked down or made editable based on roles
or personas, ensuring the right people have the proper access. Business users havethe tools they need to get new messages and offers to customers faster, without
waiting on help from IT.
Exstream mitigates compliance risks by tracking and managing the approvalof regulatory language changes made in one location and then applying thosechanges everywhere they’re needed. Compliance, legal and subject matter experts
can collaborate throughout the communication development, review, and approval
process to streamline workflows and provide greater content control.
Exstream can also process high-volume batch transactional communications in
the cloud, unlimited by production engine capabilities, to improve productivity.
The solution easily supports high-volume batch communications with sub-second
processing speeds.
Operational dashboards
Managing operations is all about efficiency—maximizing resources in production
processes increases quality, throughput, and ultimately, profitability. The secret tosuccess is operational transparency.
Ever-increasing communication generation demands make it harder for operations
managers to monitor what is happening and when. Accelerate data-driven decisions
with an operational dashboard that visualizes and analyzes performance metrics
traditionally lost in the black box of automated communications.

OpenText™ Exstream™

3/5

"With the Exstream
platform, we can makechanges in a very efficientway. We don’t haveto completely redesign
the communication."
Robert Krugman
Broadridge Chief Digital Officer

Read the Success story

Reduce total cost of ownership (TCO) with a single,
enterprise CCM in the cloud
Exstream delivers enterprise communications without enterprise complexity orcost. Cloud CCM eliminates in-house operational and maintenance costs, sidesteps
complicated upgrades, and offers elastic scaling so users only pay for what they use.
Designed to handle all types of customer communications for all delivery channels,
Exstream allows users to consolidate into one CCM solution and eliminate
expensive-to-maintain departmental point solutions. Because it is deployed incontainers, Exstream gives users the freedom to choose the cloud platform thatsuits their needs (AWS, Microsoft® Azure®, GPC, private, or hybrid).
On-Demand Deployment takes elastic scaling further, reducing operational costs by
allowing users to run Exstream only when they need it. Spin the production engine
up or down, or turn it off entirely when it is not required for greater cost efficiency.
Simplified migration and rationalization
Technology moves so quickly that not having the newest version of a chosen
solution can hold organizations back. For many IT professionals and line of businessowners, however, upgrading a business system can seem to be more trouble thanit’s worth.
Whether running an older version of OpenText CCM technology or using a competitive
CCM solution, our PDF Design Import Tool, along with Exstream Rationalization canreduce the scope, time, and cost of moving to Exstream in the cloud.

Exstream differentiators include:• No.1 CCM vendor in software capability strength and market presence• Premier batch engine performance (up to 10x faster) with less investment ininfrastructure and software licenses• Easy integration with data and content from any application, with no need tonormalize data, saving hours of processing time
• Seamless integration with leading business apps and ecosystems, such as SAP®,
Salesforce®, and OpenText information management solutions• Web-based design and authoring functionality lets non-technical users modify
and publish content in Exstream templates without IT help
• The only enterprise CCM solution integrated into a complete multi-channel CXM
architecture, including CMS, DAM, Contact Center, CDP, and message delivery

OpenText™ Exstream™

4/5

Choose the deployment model that fits your needs
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Learn more

Exstream is available as part of the Digital Experience Cloud Platform as a managed
service on the OpenText™ Cloud, and as a Docker or Kubernetes container that
supports any cloud (private, public, hybrid), and on-premises deployment.
FeatureBenefits

Cloud input andmulti-channel output

Integration with OpenText™ Notifications provides
cloud-based email and SMS communication delivery,
reporting, and tracking.
Integration with OpenText™ Core Experience
Insights provides analytics on each communication
touchpoint in the customer journey.

Unified UX

Unified, cloud-based user interface forcommunication design, authoring, and orchestration.

Generative AI

Utilize Experience Aviator for GenAI assisted
authoring and content creation.

Easy installationand deployment

Get up and running in minutes, whether on-premises
or in the cloud.

HTML5 design

Create dynamic, personalized mobile andweb experiences.

Simplified data mapping
for business users

Manage standard data sets and mapping for
all communications.
Efficiently manage changes and revision ofdata configurations.

Drag-and-dropcommunication
flow modelingCentrally manage all communication flows andapprovals in a web-based environment.

Optimized for cloud

Deploy in your cloud of choice, as well as onpremises, as long as the customer runs Kubernetes.

About OpenText
OpenText, The Information Company, enables organizations to gain insight throughmarket-leading information management solutions, on premises or in the cloud. For
more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit: opentext.com.

Connect with us:• OpenText CEO Mark Barrenechea’s blog
• X (formerly Twitter) | LinkedIn

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For more information, visit: https://www.opentext.com/about/copyright-information • 10.23 | 24166.EN

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