Data Sheet

IDOL Search Optimizer
Easily fine-tune the enterprise search experience with OpenText IDOL Search Optimizer.
Product Highlights
The OpenText™ IDOL Search Optimizer isa Web-based tool that helps business administrators, digital marketers, and campaign
managers control and refine the end-user
search experience. IDOL Search Optimizer
provides a robust set of wizards to improvesearch relevance and streamline the deliveryof highly targeted results to end users. The
home page dashboard offers a statistical view
into search patterns to help you build a more
effective search.

Key Benefits
With IDOL Search Optimizer, you can:■ Learn: Use search-related analytics

to better understand the searchexperience and easily take actions
to improve search results.
■ Promote: Highlight documents topromote based on a defined trigger(e.g., place the Model X laptops at
the top whenever the user searches
for “laptops” or “computers”).
■ Optimize: Improve the search relevancewith the use of synonyms and blacklists.
■ Assess: Preview search results thatwould be returned with different businessrules, and fine-tune those rules.

Figure 1. The IDOL Search Optimizer provides business administrators with a dashboard view ofvarious statistics.

IDOL at a Glance:■ Harness virtually any data: With connectors
for 150+ sources and support for over 1,000
data types, you can access virtually any data
inside and outside your firewall, and index
data without relocation or disruption.

■ Advanced analytics for text, video, image

and audio in one platform: Get the actionableinsights by unlocking patterns, trends, andrelationships from any unstructured data byusing the latest innovations in machine learningand Deep Neural Networks.

■ Enterprise grade security: Make sure the rightdata gets to the right people. Preserve and stay
up-to-date on security entitlements withoutcompromising performance by using strong
data access protection.

Key Features
Gather Information Quickly to Improve
the Enterprise Search Experience
IDOL Search Optimizer’s home page dashboard displays data analytics statistics geared
to helping you better understand search behavior, so you can take action, if needed. The
dashboard shows both positive statistics suchas top search terms, and negative statistics
such as query terms that yielded zero hits.
The IDOL Search Optimizer provides suggestions for refinements to help you quickly improve the enterprise search experience. For
instance, clicking on a term that yielded zero
hits directs you to the keywords creation wizard, where you can associate synonyms forthis term in an effort to induce more results.
Here are some examples of the questions thatcan be answered by the dashboard’s actionable statistics:■ “What terms and concepts are users mostsearching for?” The answer can suggest to
the business administrator what additional
content they should create for the user.
■ “What terms and concepts are users

searching for and not finding?” Theanswer should lead the businessuser to set up synonyms for the zerohit query terms, create promotions
for related concepts, and/or create
content to fill the missing gap.
■ “What are the search patterns throughout

the day?” This information can alert theadministrator on how to intelligently
schedule downtime, if needed.
■ “What are the top and bottom promotions?”■ “What are the total search counts

for various time frames (e.g., today,yesterday, last week, etc.)?”■ “How many pages of results are users

browsing through for different queries?”

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so that the promotion is generally active, oronly occurs during a specific period.

Enhance Enterprise Search
Results with Simple Tuning
With the IDOL Search Optimizer, you can finetune search results that are returned from aquery with synonyms and blacklists. You cancreate a synonym group so that when users
search for a term from that group, they see
results from the entire synonym group. The
blacklist management tool enables you to setup and manage a list of terms that are automatically excluded from any query.

Easily Test Business Rules
with Admin Search View

Figure 2. Business managers can easily promote certain documents and associate them withtrigger terms.

Deliver Highly Targeted
Results with Promotions
IDOL Search Optimizer gives you the ability
to spotlight a document or a set of documents based on a specified trigger. You canmanually select the document(s) to promote or
choose to display top documents from a specific query, and then enter the keywords andphrases to trigger the promotion. For instance,if you are a business manager responsible for

260-000181-002 | O | 01/24 | © 2024 Open Texta high inventory of a certain model of laptops,
you can create a spotlight promotion for thatmodel by selecting related links and choosing
words and phrases to trigger the promotion(i.e., laptops, computers).
You also have flexibility in configuring the promotion; for instance, you can spotlight thedocument(s) or pin documents to fixed positions in the result list. You can create schedules

The IDOL Search Optimizer Admin SearchView enables business administrators topreview search results to specific queries
and fine-tune business rules to improve thesearch experience. For instance, if you find thata query is not returning all the results you want,
you can associate synonyms with that query.
Then, you can toggle between the options ofviewing the results with the new business rules
applied or simply viewing the original resultswith no manipulation. In this testing mode, you
can also select a document and preview it tomake sure it is relevant to the query withoutleaving the admin screen.
Learn more atwww.microfocus.com/idolwww.opentext.com