Joy of Seeing 2022 Report

Project report
2022.6-2022.12

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Joy of Seeing 2022 Report

Table of Contents
Rohto Mentholatum group3

Joy of Seeing project introduction

52022 Global outcome overview

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Rohto Pharmaceutical Co., Ltd.(Japan)

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Mentholatum (China) Pharmaceuticals Company Limited

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Rohto-Mentholatum (Thailand) Limited

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Rohto-Mentholatum (Malaysia) Sdn. Bhd.

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Rohto-Mentholatum (Vietnam) Co., Ltd.

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Mentholatum (AP) Ltd. Korea Branch

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Rohto-Mentholatum Singapore Office15

Mentholatum Taiwan Limited

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Mentolatum (Asia-Pacific) Limited [Hong Kong]18

Joy of Seeing: What is next?/ Corporate philosophy

219Joy of Seeing 2022 Report

ROHTO MENTHOLATUM GROUPThe Rohto Mentholatum Group is a leading global healthcare organization with a storied history
dating back to its founding in Osaka, Japan, in 1899. Initially established as a small family
drugstore, the company has grown exponentially, embracing innovation and striving to improve
people's lives through its diverse range of healthcare products.

A significant milestone in the company's history was the development and release of its first eye
drop product in 1909. At the time, epidemic eye diseases were a major social problem in Japan,
causing widespread suffering and affecting the quality of life for many individuals. Recognizing
the urgent need for effective treatments, the Rohto Mentholatum Group took it upon themselvesto develop an innovative solution. The resulting eye drops became a breakthrough in the field,
offering much-needed relief to those affected by these debilitating eye conditions.

Today, the Rohto Mentholatum Group is renowned for its cutting-edge and high-quality eye careproducts, skin care solutions, and other health and wellness offerings. With a presence in over
150 countries, the group is dedicated to enhancing the well-being of consumers worldwide.
Since its inception, the company has been committed to addressing pressing social issues, as
exemplified by its first eye drop product launched in 1909. This steadfast commitment to social
responsibility has continued throughout the group's history, with ongoing efforts to support eye
care initiatives and other healthcare-related causes.

The Rohto Mentholatum Group's success can be attributed to its core values of ambition,
determination, and courage, which have driven the organization to take on challenges andachieve milestones that others have not. This pioneering spirit, combined with a focus on
research and development, has enabled the group to create groundbreaking products that caterto the evolving needs of its global consumer base.

In addition to its innovative product offerings, the Rohto Mentholatum Group is also dedicatedto sustainability and environmental stewardship. The company's manufacturing facilities employ
3Joy of Seeing 2022 Reportenergy-efficient technologies and emphasize waste reduction, reflecting the group's
commitment to reducing its environmental footprint.

As the Rohto Mentholatum Group looks to the future, it remains steadfast in its mission to
improve the health and well-being of people worldwide. By leveraging its expertise, resources,and global reach, the group aims to make a positive impact on society and continue its legacy ofinnovation, quality, and social responsibility.

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Joy of Seeing 2022 ReportJOY OF SEEING PROJECT INTRODUCTION

We, at Rohto Pharmaceutical, are pioneers in eye care and healthcare in Japan and othercountries. We are committed to providing better health for our patients and customers not only
through our products but also through various social activities. As the Rohto Mentholatum Group,
we collaborate globally with local stakeholders to explore educational and socially impactful
initiatives that contribute to the eye health of people in the community.
"Joy of Seeing" is a global social project led by the Rohto Mentholatum Group, aimed atpromoting eye health for everyone around the world. Through activities in multiple countries andregions, this project seeks to raise awareness of eye healthcare initiatives and support local eye
health efforts.

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Joy of Seeing 2022 Report

2022 GLOBAL OUTCOME OVERVIEW

In summary, our eye health initiatives have reached far and wide. Nearly 300,000 children,
including 272,000 online participants, and over 183 company staff members, actively
participated in the events. We distributed more than 443,000 eye health booklets and provided
free eye check-ups to over 286,000 children, with 300 pairs of glasses given to those in need.
Through 69 E-news issues, we reached over 320,000 individuals on social media. In total, we
held 15 events across 9 countries and regions. These events centered on involving schools andstaff to raise awareness about children's eye health and myopia through eye check events andbooklets distribution.
❖

In Japan, we distributed a total of 370,321 eye health booklets to educational institutions.
These booklets were utilized by teachers and professionals to educate students aboutchildren's eye health, encouraging individuals to visit ophthalmology clinics. This initiative
has significantly contributed to enhancing children and their guardians' understanding ofchildren's eye health and myopia.

❖ In China, our collaboration with Sun Yat-Sen University drew over 272,000 participantsfrom 94 schools. We established an educational website for children, offering various
services, including educational material, eye tests, and lessons. This project primarily focusedon schools and students.
❖

In Malaysia, we successfully conducted a free eye check-up event involving over 800
students, during which we provided over 200 pairs of prescribed glasses. This event
significantly raised awareness about myopia and its prevention.

❖

In South Korea, we collaborated with government organizations to improve eye healthcare access for children with myopia. We aim to ensure better eyesight for children for ahappier and healthier life. This initiative has positively impacted more than 60 children.
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Joy of Seeing 2022 Report❖

In Thailand, we joined forces with Wat Hed Riew School, the Taejai Foundation, and
Baan-Paew Hospital, providing eye check-ups for over 400 children and distributing 500
educational booklets. These materials allowed both children and their tutors to deepen theirunderstanding of myopia and its prevention strategies.

❖

In Hong Kong, we emphasized the importance of eye care for both visually impaired
individuals and those with healthy eyesight. We conducted over 7 in-house Brailleworkshops for 100 staff members, leading to the creation of Braille cards that reached over
6,300 students across 63 schools. Furthermore, we collaborated with the renowned nonprofit organization Orbis, hosting engaging activities and sharing eye care tips to raiseawareness. During a single school visit, 20 staff members engaged with 120 participating
children.

❖

In Singapore, we partnered with First Bridge to encourage early eye care among children
in October, World Sight Month. More than 100 children participated in the activities, gaining
insights into what myopia is and learning strategies to protect their eyes.

❖

In Vietnam, we conducted eye check-ups for over 13,000 children from 13 schools
across three regions. Additionally, we distributed booklets educating them on eye protection
tips.

❖

In Taiwan, we held both online and offline events at the National Taiwan Science
Education Center to teach children about eye care. These events attracted 652 children and
59 company staff members.

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Joy of Seeing 2022 Report

ROHTO PHARMACEUTICAL CO., LTD. (JAPAN)

Children’s Eye Health guidebook

Name of the activity

Educational activity about children's eye health and myopia

Date

April 2022 to March 2023

Objective

Enhance understanding of children's eye health and myopia amongchildren and their guardians

Key Participants

Members and staffs at elementary and junior high schools,
ophthalmology clinics, and pharmacies

Social impact /We distributed 370,321 guidebooks on "children's eye health" and"children's vision loss" across numerous educational institutions. The
guidebooks served as a resource for teachers and other educational
professionals, facilitating instruction on children's eye health. These
professionals then distributed the guidebooks to students and theirguardians, significantly improving their literacy on the topic. Our
collaboration with educational institutions not only enhanced
understanding but also fostered a greater willingness to visit
ophthalmology clinics.

Highlights

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Joy of Seeing 2022 Report

MENTHOLATUM (CHINA) PHARMACEUTICALS COMPANY LIMITED

Rohto Student Eyecare Center Website and school visit

Introducing Student eyecare center
website in official Weibo

Name of the activity

Online Eyecare Center and Offline National Eyecare Day Campaign

Date

October, 2022

Objective・To emphases the importance of eyecare and providing services
and education on myopia prevention for students, both online andoffline and to communicate the Rohto-Mentholatum Group's
message "healthy future for all"Key participants

Professionals from theZhongshan Ophthalmic Center
Number of participantsof Sun Yat-Sen University andstudents

272,000 students from 94 schools
utilized the online eyecare center,over 500 attended to the offline
event

Social impact /Due to the COVID-19 restrictions in China in 2022, the campaign
prioritized online platforms to deliver services and education.
Various formats, including websites, videos, and animations, wereused for student engagement.

Highlights

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Joy of Seeing 2022 Report

ROHTO-MENTHOLATUM (THAILAND) LIMITED

School Visit and set up eye checking station

Some of the children received a new pair of eye glasses

Name of the activity

Eyeglasses for Children

Date & Place

September 19, 2022

Objective

Enhance vision and eye health knowledge among children in rural
areas as part of our societal contribution

Key participants

Dr. Vimonthip Rayanun(Ophthalmologist)

Number of participantsSocial impact/
Highlights

Wat Jed Riew School, Samutsakorn
Province

7 Staff members + 434 Children

Members of Rohto Mentholatum Thailand, in collaboration with
the Taejai Foundation and Baan-Paew Hospital, provided eye checkups for 434 students and shared eye health care guidance. We
distributed 500 booklets to students and teachers, enabling theprovision of over 60 pairs of eyeglasses for children, educational
funds, and sports equipment for the school.

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Joy of Seeing 2022 Report

ROHTO-MENTHOLATUM (MALAYSIA) SDN. BHD.

FB Live session with Eye Expert on eye care education

Eyecare & Myopia Awareness education talk at local primary school

Free eye check-ups for school children

Name of the activity

Joy of Seeing – Sending Love & Care 2022

Date & Place

October 2022

Objective

・To raise myopia awareness among children aged 7-12.

SK Parit Mahang / SK Bukit Badong

・To educate children on myopia prevention and eye health care.
・To assist children in early myopia detection and provide eye glasses
sponsorship.
Key participants

Focus Point eye experts, GM of Rohto
Malaysia, Head of Sales fromNumber of participants
Watsons Malaysia, and government
officials

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840 students

Joy of Seeing 2022 ReportSocial impact /・ Partnering retailer's strong support helped to amplify campaign

Highlights

awareness, contributing to more than double the targeted donation
amount.
・ The organized and knowledgeable partnering agency ensured
children received accurate myopia care education.
・ Facebook Live Educational session with an Eye Expert covered
myopia prevention and the importance of proper eye care habits froma young age.
・Myopia Awareness talk by an Eye Expert from Focus Point reached
840 students across two schools, sharing eye care tips and eye
exercises.

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Joy of Seeing 2022 Report

ROHTO-MENTHOLATUM (VIETNAM) CO., LTD.

Doctor sharing eye care tips on stage
with students

Engaging with students with eyecare games

Free eye check for students by
doctors

Name of the activity

Joy of Seeing – School eye check “Seeing is Happiness”

Date & Place

September - October, 2022

Objective・To enhance eye care knowledge among all Vietnamese

Ha Noi, Bac Lieu, Ca Mau

participants, especially the younger generation.
・To announce the Joy of Seeing project from Rohto Group to
children's vision care professionals and engage them for the future
steps.
・To increase awareness of the importance of early eye carepractices, particularly in the context of rising myopia rates amongchildren.
Key participants

Brand Ambassador:

13,000 students at 13 schools across3 regions

Number of participants Miss H’Hen Niê(Top 5 Miss Universe 2018)
Social impact /・Utilized diverse channels to reach the target audience.

Highlights

・Used trendy content and eye-catching design to enhance
engagement.

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Joy of Seeing 2022 Report

MENTHOLATUM (AP) LTD. KOREA BRANCH

In cooperation with three eyewear stores in Imsil-gun for vision test and prescription glasses
MOU agreement with Im-sil country office

Name of the activity

Sending Love and Care 2022 – Joy of Seeing

Date & Place

April 2022

Objective

Imsil-gun, Jeollabuk-do

・To provide glasses to children already suffering from myopia toprevent further deterioration of their eyesight.
・To identify children suffering from myopia who are unable toafford proper glasses and provide them with suitable ones.

Key participants

Imsil County

62 children

Number of participants

OfficerSocial impact/

・The Imsil County Officer and local glasses stores collaborated toHighlights

streamline the process of obtaining corrective glasses for children.
・ The initiative encompassed everything from eye exams to
selecting eyeglass designs, giving children the freedom to choose
what they wanted.
☛ Children's eyesight improved by an average of +0.7 to +0.72
after wearing their new eyeglasses.
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Joy of Seeing 2022 Report

ROHTO-MENTHOLATUM SINGAPORE OFFICE

Staff to visit partner to distribute eye health care material and conduct session with teachers and children

Name of the activity

Joy of Seeing – Sending Love & Care 2022

Date & Place

October 2022

Objective

To encourage children to start caring for their eyes at a young age

First Bridge

Number of participants 100 children
Social impact /In the World Sight Month, we worked with First Bridge as below.

Highlights

・A series of activities to help them understand what myopia is andhow to take care of their eyes.
・ The use of the “Eye Gymnastics” video to promote with eye
workout as a daily “fun activity of the day”
・Parental engagement encouraged through the distribution of the
Rohto Eye Care booklets to parents and children.

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Joy of Seeing 2022 Report

MENTHOLATUM TAIWAN LIMITEDThe Event of Eye Care for Children‣The 1st Challenge:
Virtual Reality
Experience‣The 2 Challenge:
Experience eye
problemsnd- Interactive challenges to teach correct eye care habits -‣A Little gift: Desk padon eye care and booklet‣The 3rd Challenge:
Card game toremember the fruits
and vegetables good foreye‣The 5th Challenge:
Check your eyesight,
observation and reaction‣Completing 5 Challenges
and win a little gift

‣The 4th Challenge: Gameto remember the tips on
good habit for eye‣652 children joined thecampaign event!

Name of the activity

Joy of Seeing – Sending Love & Care 2022

Date & Place

August - October, 2022

Objective・To educate children about eye care

National Taiwan Science Education
Center/ Other outdoors

・To encourage member engagement in public welfare activities topromote “Love and Care”
Number of participants 652 children and 59 company members
Social impact /Highlights

An eye care activity for children was held at the National Taiwan
Science Education Center, with 652 children attending andparticipating in five interactive challenges that taught them correct
eye care habits. The event was educational and entertaining, withchildren having fun and learning about eye care.

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Joy of Seeing 2022 Report

Rohto Mentholatum Taiwan members also involved its staff inawareness activities by encouraging them to “put down 3C and go
outdoors”.
Colleagues collectively challenged themselves to over 600,000
steps, resulting in a donation of NTD 60,000 to the “Taiwan Prevent
Blindness” foundation.
A press release was issued on World Sight Day to raise awarenessof the importance of eyecare.
* NTD=New Taiwan dollar

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Joy of Seeing 2022 Report

MENTOLATUM (ASIA-PACIFIC) LIMITED [HONG KONG]

In house and Community Braille Workshops / Kindergarten visit with Eye Care Talks and fun games

Name of the activity

Sending love & care (Partnership with Orbis)

Date & Place

September 22 – February 23

Objective

To complete braille cards distributed to different kindergartens andpartner with Orbis for school visits

Office/ Warehouse/ St. Paul
Nursery

To raise awareness of eye health among staff and children.
Key participants

Partnership with Orbis :Orbis
Senior Development Manager &Number of participants
Orbis Developing Executive
Social impact of theactionOver 100 in-house participants
and more than 6,300 children

We hosted 7 in-house braille workshops and 1 community workshop
with Orbis. 100% participation rate from office and warehouse staff.
Participants learned how the blind communicated through braillelanguage and completed 10,000 braille cards in total, which were
distributed to 6,300 students in 63 schools during Orbis school visits.
Company staff joined a school visit that brought eyecare messages
to young children through games and dance, which makes themeasy to remember.
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Joy of Seeing 2022 ReportJOY OF SEEING: WHAT IS NEXT?

We have decided to continue our focus on children's eye health and myopia as an importantand medium-term theme, and we will carry on with our activities in 2023. In the coming year,
we will continue to expand our activities through local group companies and partnerorganizations, as well as work on raising awareness to contribute to the eye health of people invarious regions.

Corporate philosophy
Our new challenge to "support society and maintain global health for the future" has justbegun. We would like to thank you most sincerely for your continued support.t

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