AUTOMOTIVE JOURNAL
Q1 + 2022

ni.com/automotive

APPLICATION SPOTLIGHT

A Connected ADAS
and AD Workflow:
No Longer a DreamIn the Q4 2021 Automotive Journal, we dived into how mastering theadvanced driver assistance systems/autonomous driving (ADAS/AD)
validation workflow relates a lot to solving puzzles, competing in sports,
and participating in the rush for gold and oil (see “Solving the ADAS andAD Puzzle Together”). This is NI’s view, but some of our strategic partners,Ansys, Foretellix, Konrad Technologies (KT), and Seagate Technology,
are sharing their perspectives on this with us as well.

JEFFREY PHILLIPS: WHO ARE
YOU AND WHAT IS YOUR SUBJECT
MATTER EXPERTISE?

JEFFREY PHILLIPSDIRECTOR, GO-TO-MARKET STRATEGY,
TRANSPORTATION, NI

Eric Bantegnie: Ansys is the global
leader in engineering simulation. Throughour strategy of Pervasive Engineering
Simulation, we help the world’s mostinnovative companies deliver radically
better products to their customers. By
offering the best and broadest portfolioof engineering simulation software,
we help them solve the most complex
design challenges and create productslimited only by imagination. In my position
as vice president, I am currently acting asa special adviser to the CEO and as CTOof Ansys Europe.
Roy Fridman: Foretellix provides a test
management, verification, and validation
platform for ADAS/AD systems. Our
platform orchestrates, manages, andanalyzes the massive scale of meaningful
tests and edge cases required to ensurethat these systems have been tested
successfully in all the relevant scenarios.
In my role as vice president of businessdevelopment and sales, I help my teamdrive the company’s growth from directsales and partnerships such as ourswith NI.
Michael Konrad: KT is a global supplierof automated test equipment in
multiple markets including consumer
electronics, automotive, medical, andaerospace/defense. We’ve been an NI
Partner since 1996. I am the founder andCEO of the company.
Melyssa Banda: Seagate Technology
is a world leader in mass-data storage
infrastructure solutions. My role inleading our Lyve Mobile Solutions is tohelp businesses mobilize their massive
data sets and maximize the value andinsights they’re able to gain from theirdata. This includes providing enterprisesin the ADAS/AD space with in-vehicle
storage capacity, modular edge solutions
to off-load data and an agile, affordable,
and secure architecture.

JP: WHAT TRENDS AND CHALLENGESDO YOU FORESEE IN ADAS/AD?

EB, Ansys: Products and systems
are becoming increasingly complex,interconnected, and interdependent.
Projects also run the risk of costand schedule overruns and productfailure while losing to the competition
on superiority and time to market.
To meet these challenges, there is astrong industry focus on implementing
a model-based systems engineering(MBSE) approach that creates a digital
thread that can be shared, continuallyimproved, and managed throughout
the product life cycle. MBSE enables
our customers’ digital transformation
journeys with the digital thread providing
the framework for continual feedback
and incremental opportunities to model,
simulate, refine, and validate throughout
the product life cycle—from design anddevelopment through operation.
RF, Foretellix: Modern vehicles havebecome complex digital products, but
their development and testing tools andmethodologies have yet to undergo theirown digital transformation. Most of thetools lack scale and automation andare not suitable to meet the challengesof these complex digital products. Theindustry is shifting to massive scale
virtual testing, automation, and advancedanalytics.
MK, KT: Key trends for the automotive
market are the increasing adoptionof ADAS/AD capabilities, a greaterneed for reliable test methods, and an
ever-decreasing time to market forthese new features. Primary challenges
are evolving standards for ADAS/AD
performance, new and evolving sensor
capabilities, and an archaic and insufficient
multiyear development process.

MB, Seagate: ADAS/AD customers
are experiencing challenges with theexplosion of data volume. Data collectedfrom vehicles’ sensors, including cameras
and lidars, has seen a more than fivefold increase in just a few years, and willcontinue to grow exponentially. Thereis an increase in artificial intelligence(AI)-based algorithms involved in theperception systems. The validation ofthese ADAS/AD engine control units(ECUs) will be mandatory with eachfeature update—even when only a few
lines of software code are changed.
More and more data will be in the loop fortesting. All this data needs to be captured,moved, and analyzed with workflows thatcontrol cost, quality, and time to data.
JP: WHAT’S YOURPERSPECTIVE ON A DATA- AND
SOFTWARE-CONNECTED WORKFLOW?

EB, Ansys: MBSE is a key driver for
digital thread and digital transformation
initiatives. Our customers, including large
automotive, aerospace and defense,and high-tech OEMs, contractors, andTier 1 suppliers, are switching to anMBSE methodology within the different
life-cycle phases and functions, and will
eventually expand to the digital threadthat spans from design and development
through operation.
RF, Foretellix: As cars become moredigital, they depend on data, create data,
and basically become data centerson wheels. This data can be utilized inmany ways to drive new approaches tomonetize the car, increase safety, andmuch more. It is our goal to provide aplatform and tools that help development
teams test these complex digitalsystems with advanced automation. We
also offer strong analytics tools that help
reduce cost, decrease time to market,and ensure safety.

MK, KT: A connected workflow isnecessary to optimize designs at eachstep of the development process andshare key attributes across thesesteps to reduce overall developmenttime. Data-driven and analytics-based
development efforts are necessary forsuccessfully deploying safety-critical
ADAS/AD functions, and a data- andsoftware-connected workflow will offer
such capability.
MB, Seagate: In recent years, wehave seen a major disruption in theautomotive software space. Due to theneed to continually evolve the vehicles’
perception and decision-making
capabilities, the vehicle’s softwarearchitecture has been altering. From
AUTOSAR to real-time operatingsystems (RTOSs), this architecture
expands into Linux, open-source
software, and AI that enable the growthof the vehicle’s code and capabilities,
and data is essentially the fuel of thisprocess. The more data captured
in real-life scenarios, the better thevehicle’s logic and decision-making
capabilities will be.
JP: HOW DOES A DATA- AND
SOFTWARE-CONNECTED WORKFLOW
HELP ADDRESS THESE TRENDS
AND CHALLENGES?

EB, Ansys: As AI systems in autonomousvehicles increase in design complexity,
siloed tools for information sharing, suchas paperwork and spreadsheets, break
down. That’s where MBSE comes in. It
allows for work from end to end—fromconcept to certification—and starts
to become the only way to handle
autonomous vehicle development tosafety-critical standards.
RF, Foretellix: The ability to collect,
share, and analyze data at scale fromphysical and virtual sources (realMELYSSA BANDA
VICE PRESIDENT, LYVE MOBILESOLUTIONS, SEAGATE

driving, simulation, and so on) is key toproperly testing and deploying ADAS/AD
functionality. Companies such as NI
and Foretellix drive data collection,
generation, analytics, and insight.
MK, KT: A connected workflow will
enable reuse of best practices anddata at different phases to shorten
development cycles and time tomarket. It will also provide incremental
improvements in software design toaccommodate developing standards
and changing sensor specifications
and create higher quality designs for
prototype development.

ERIC BANTEGNIE
VICE PRESIDENT, SPECIAL
ADVISER TO THE CEO, ANSYSROY FRIDMAN
VICE PRESIDENT, BUSINESSDEVELOPMENT AND SALES,FORETELLIX

MB, Seagate: We are helping the industry
by enabling carmakers and suppliers
to free their cash from storage and IT
infrastructure and focus it on the goals
that matter most to them: evolving andaccelerating their novel technologies
and IP around ADAS/AD and securely
connected services. Together, NI and
Seagate are providing an innovative
ADAS record offering that allows OEMsand suppliers to modernize their data
storage strategy from self-managed tostorage as a service (StaaS). This leads
to reduced costs and efficient storage
throughout the entire data flow andaccelerates customers’ access to data
and ability to innovate.
JP: HOW AND WHY DOES ANECOSYSTEM OF SUBJECT MATTEREXPERTS MAKE A DIFFERENCE?

MICHAEL KONRAD
FOUNDER AND CEO, KT

EB, Ansys: As MBSE becomes moreprevalent, being able to connect
simulations to physical hardware isof the utmost importance. Without
this connection, true verification andvalidation of systems cannot take place.
Due to this connection, Ansys and NI can
shorten complex product development
cycles and ensure that components
behave as designed. Together, bothcompanies will help solve the complex
challenge of re-creating real-world
simulations to validate sensors andinject data into software and hardwareunder test in real time. This sharedfocus will provide customers with criticalinsights into how products will performin the market by bridging the worlds ofsimulated and physical test with more
precise outcomes.
RF, Foretellix: The challenge of automateddriving is an ecosystem challenge. No
company can solve it alone. Alliances ofcompanies providing best-in-class tools
and methodologies to support safer
ADAS/AD features are crucial for thebroad deployment of these systems.
MK, KT: Working with subject matter
experts and platform providers like NIensures a consistent understandingof the challenges and a productive
experience for our common users andpartners in the ecosystem. For a smaller
company, it also presents an opportunity
to work on bigger projects within theautomotive ecosystem.
MB, Seagate: To provide the bestsolutions for OEMs and suppliers, ittakes the world’s leaders in respective
specialties. With NI’s long-standing
reputation and expertise in automotive
testing, as well as Seagate’s expertisein mass data storage, we are building acomprehensive portfolio of solutions,allowing OEMs to share data more
efficiently among endpoint, edge, cloud,or any locations. With that, we help toreduce development time and cost.
JP: WHAT HAS BEEN THE FEEDBACKFROM CUSTOMERS SO FAR ABOUT THE
COLLABORATIVE ECOSYSTEM WITH NI?

EB, Ansys: We have heard fromcustomers at joint engagements thatthe openness of the collaborativeecosystem compared with being locked into a unique solution
by a vendor is very much appreciated. Some key benefits
mentioned are ease of reuse and flexibility as well as thecost-effectiveness of the solution.

JP: THANK YOU FOR SHARING YOUR PERSPECTIVE. 2021
HAS BEEN A GREAT START TO ESTABLISHING ALL THESESTRATEGIC PARTNERSHIPS. IN 2022 AND BEYOND, WE ARELOOKING TO EXTEND OUR COLLABORATION EFFORTS FURTHERWITH YOU. NO SINGLE ENTITY WILL ACHIEVE AUTONOMOUS

RF, Foretellix: We get a lot of positive feedback on the joint
toolchain proposed by NI and Foretellix. Customers preferstrong alliances with companies that are able to work together
and streamline the massive amounts of data needed to validate
the ADAS/AD algorithms in an efficient way.

DRIVING ALONE, BUT AN ECOSYSTEM WILL!

MK, KT: The feedback on offering new test capabilities andservices to the automotive ecosystem has been positive andoptimistic. It is seen as encouragement for Konrad Technologies
to participate in a wider range of automotive applications.
MB, Seagate: Today’s Level 3+ campaigns generate about
100 TB of data from each vehicle every day. Customers are
running on at least three continents and requiring captured data
to be validated and available in the cloud within days. We aretalking about 1 PB that needs to flow into our customers’ core(cloud) daily. This is no task for niche vendors. Seagate’s Lyve
Mobile Solutions are designed to help our customers rethink theentire data flow and find a new way to manage their data.

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