The 52nd Japan Promotional Marketing Show 2023
REPORT

Japan Promotional Marketing Institute, Inc.

The "52nd Japan Promotional Marketing Show" was successfully held in 2023.
We would like to express our sincere appreciation to everyone who entered our awards andcontests, exhibited at the sales promotion trade show, and visited the exhibition hall despite
their busy schedules, as well as to everyone who cooperated in various ways.
This exhibition was held for the 52nd time after a half-century of history since the firstexhibition in 1971. Last year, we redefined the vision and concept of the "Next Generation
Association Exhibition" for the next 50 years as "Japan's best comprehensive promotion show,presenting in an attractive and easy-to-understand manner, the present and future ofpromotion that reflects the changes of the times and the environment". In 2023, based on
this concept, we have organized the following four zones.
●"JPM POP Creative Awards" zone, Japan's only and the world's largest POPadvertising contest●“JPM Planning Solution Awards” zone, a contest for Japan‘s highest level ofpromotion planning that actually moved consumers toward purchasing behavior.
●"JPM Young POP Creative Awards" zone, presents and exhibits works fromthe generation that bears the responsibility of the times, "working people andstudents under 25 years old (no age limit)," with their free and fresh ideas.
●"The Sales Promotion Trade Fair" zone for exhibits and presentations of the latest
promotional tools and technologies
The following (next page) is a brief summary of the JPM Show including the number ofvisitors.

Japan Promotional Marketing Institute, Inc.
Masaaki Yukawa , Chairman
Hiroshi Murakami , Chair of Show's Supervisory Committee

Event 0utline

NameDates; The 52nd Japan Promotional Marketing Show 2023
;11/29(Wed) & 11/30(Thu) 10:00-17:00 (last admission 16:30)
12/1(Fri) 10:00-16:30 (Final admission 16:00)
Venue;Tokyo Metropolitan Industrial Trade Center Hamamatsucho-kan 3F, Tokyo
Support ;Ministry of Economy, Trade and Industry

Visitor Attributes

Number of visitors
Month/Date
11/29(wed)Number ofvisitors

Type of industry

782 1.Advertisers
2.Distributors and retailers

11/30(thu)1,033

12/1(fri)3.Advertising companies and1,586 SP agencies

totalType of business①Sales

33.9%

71

2.1%

536

15.8%

④Sales promotion

789

23.2%

⑤Publicity

38

1.1%

⑥Procurement

89

2.6%

725

21.3%

3,401

100.0%

16.0%

81

2.4% ②Advertisement③Marketing

32,5%

30.1%

5.Design and production
companies

354

10.4%

6.Display companies

185

5.4% ⑦Other

7.Printing and processing
companies

968

28.5%

8.Students

55

1.6%

9.Other

103

3.0%

3,401

100.0%

total

Number of Composition
visitors
ratio
1,153

545

1107

3,401 4.IT companies*Year 2022 3,220 visitors

Number of Composition
visitors
ratio

total

JPM Show 2024
The JPM Show 2024 will be held from November 27th (Wed.) to 29th (Fri.) atthe same Tokyo Metropolitan Industrial Trade Center Hamamatsucho-kan.

"JPM POP Creative Awards"
The JPM POP Creative Awards reached the 52nd time this year. The total
number of entries was 367, Minister of Economy, Trade and Industry Award forone, Judge Special Award for one, Gold Award for 26, and the Silver Award for
31.
A list of all prize-winning works is posted on the JPM website
Gold Award and above winners
https://jpm-inc.jp/wp/wp-content/uploads/GOLD_JPM-POP-Creative-Awards-2022.pdf
Silver Award winners
https://jpm-inc.jp/wp/wp-content/uploads/SILVER_JPM-POP-Creative-Awards-2022_.pdf

The JPM POP Creative Awards is licensed by the U.S.-based Shop! Environments
Association's Shop! OMA Awards program since 2019 and has become a global standard.
Winners of the Minister of Economy, Trade and Industry Award at the JPM POP Creative
Awards receive the Shop! OMA Trophy, the universal symbol of the industry's highest
honor. Gold Award and above winners will be entitled to enter the Shop! Global Awards andpurchase the Shop! OMA Trophy.

Shop! Environments Association (shopassociation.org)
The global trade association dedicated to enhancing retail environments and experiences. With a 67year history, the association operates in 25 countries and provides value to the global retail market.

Shop! OMA（Outstanding Merchandising Achievement）Awards
World-class awards that have recognized the most innovative and effective in-store and POP displaysfor over 60 years.

The Shop! OMA Trophy is asymbol of the industry's
highest honor in common
throughout the world.

Shop! Global Awards
A global contest dedicated to the excellence in point-of-purchase advertising display,marketing-at-retail activations and retails design.

Minister of Economy, Trade and Industry Award"REAMONI signage fixture"
Advertiser/Panasonic Corporation
Exhibitor/BIKO Co., Ltd.

Judge Special Award"Coffret direction set"
Advertiser/ALBION Co., Ltd.
Exhibitor/Toyo Shigyo Printing Co., Ltd.

Left / Secondary judging by a panel of 20 judges selected from JPM member companies. Voting is conducted using
tablet terminals based on the established criteria for the second round of judging.
Middle / The third and final screening session by nine industry experts and METI officials. The third round of judging(to determine the Gold Award, the highest award in the category) is tablet judging based on established judging
criteria. Final judging (to determine the Minister of Economy, Trade and Industry Award) is by checking a box on aballot form printed out with the list of Gold Award entries.
Right / Entrance to the exhibition hall"JPM Planning Solution Awards"
Promotional work, which consists of planning, creative work, tool production and etc., needs to improve theaccuracy of planning ability more than ever due to various environmental changes. This award was established
as a contest that evaluates based on the standards common to the promotion industry that is known aroundthe world for the purpose of improving planning ability. It was the 21st contest this year since it started its 1st“JPM Planning Award” in 2003. A total of 74 entries were received from 9 categories for the promotion
carried out in 2022, and the number of prize-winning works was 22 (19 works were exhibited).

"JPM Young POP Creative Awards"
The JPM Young Creative Award is a competition that invites and honors a wide range of works created withyoung sensibilities and ideas. This award was newly established in 2023 for a variety of people who will leadthe next generation, including working adults under the age of 25, college, junior college, vocational school,
and high school students (no age limit), young people working in the promotion industry and other fields,people interested in "sales space" and "shopping" in real stores, and students nationwide. The contest
consists of two divisions: The Display division designs sales promotion materials such as sales stands andPOPs for the assigned products from the sponsors, while the Sales Space Design division freely designs nextgeneration sales spaces in line with the theme "Design the image of your next-generation sales space. We
received many web entries from all over Japan, and a total of 8 works were selected as winners this year,including the following works.
A list of all prize-winning works is posted on the JPM website URL： https://jpm-show.jp/events/young_creative_award/result/

Display division

Left／Gold Prize 「 Rotating Shadow Puppet Projection Display 」 Challenge Provider Company :Panasonic corporation
Tokyo Metropolitan Central and Jyoboku Vocational Skills Development Center Itabashi Campus／Akane Sugimoto
Middle／Silver Prize 「Meeting Key」 Challenge Provider Company :Shiseido Japan Co., Ltd.
Tokyo Metropolitan Central and Jyoboku Vocational Skills Development Center Itabashi Campus／Chihiro Sekine
Right／Bronze Prize「Delivery from Southern France」 Challenge Provider Company :Shiseido Japan Co., Ltd.
Chiba Prefectural Togane Technical High School／Miona Ogura

Sales Space Design division

Left／Gold Prize 「Bokujo」
Rengo Co., Ltd.／Saori Isoda＆Kyohei Maruyama＆Rei Yamasaki
Right／Bronze Prize 「A pet shop without animals “Le Lien”」
Doshisha Women‘s University ／ Kurumi Toyoda＆Natsuki Seki＆Miku Hagiwara／Kotono Miyakawa*Note: No entry qualified for the Silver Award in the Sales Space Design category.

"The Sales Promotion Trade Fair"
The sales promotion trade fair is an exhibition and business meeting zone where the latest sales
promotion techniques and tools are gathered, including effective technologies and tools for thedevelopment of future promotional marketing. Non-member companies of the JPM are also
welcome to exhibit. This year, in order to make it easier viewing and business negotiation, the fair
was located in the middle of the POP Creative Award Zone, Planning Solution Award Zone, andYoung POP Creative Award Zone, in an area visited by all visitors. The fair was used as a place for
new hints and discoveries that lead to business.

EXHIBITORSIT Support Pasocom Taro Co., Ltd.
LED Techno Co., Ltd.
Ogura Bijutsu Printing Co., Ltd.

K. M. J. Co., Ltd.
GODSPEED Co., Ltd.
SUZUKISHIKO Co., Ltd.
Dai Nippon Printing Co., Ltd.
DENTSU PROMOTION PLUS INC.
TOKAISEISAKU Co., Ltd.
TOGU Co., Ltd.
TOKYOGETS Co., Ltd.
NEUROTEC Co., Ltd.
HAKUHODO PRODUCT'S INC.
BIKO Co., Ltd.
Wayo Co., Ltd.
Visitors are naturally limited to industryrelated people. Compared to otherexhibitions, PCA features a deeper andmore intense dialogue on the exhibition
theme.

Online sales promotion trade show whereexhibitors can promote the details of theirexhibitionand receive inquiries
https://jpm-show.jp/tradefair/