Joy of Seeing 2023 Report

Project report
FY20231

Joy of Seeing 2023 Report

Table of Contents
Rohto Mentholatum group3

Joy of Seeing project introduction

52023 Global OUTCOME overview

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Rohto Pharmaceutical Co., Ltd. (Japan)

9MENTHOLATUM (CHINA) PHARMACEUTICALS COMPANY LIMITED11

ROHTO-MENTHOLATUM (THAILAND) LIMITED

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Rohto-Mentholatum (Malaysia) Sdn. Bhd.

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Rohto-Mentholatum (Vietnam) Co., Ltd.

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Mentholatum (AP) Ltd. Korea Branch

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Rohto-Mentholatum Singapore Office

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MENTHOLATUM TAIWAN LIMITED

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Mentolatum (Asia-Pacific) Limited [Hong Kong]

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JOY OF SEEING: WHAT IS NEXT?

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Joy of Seeing 2023 Report

ROHTO MENTHOLATUM GROUPThe Rohto Mentholatum Group is a leading global healthcare organization with a storied history
dating back to its founding in Osaka, Japan, in 1899. Initially established as a small family
drugstore, the company has grown exponentially, embracing innovation and striving to improve
people's lives through its diverse range of healthcare products.

A significant milestone in the company's history was the development and release of its first eye
drop product in 1909. At the time, epidemic eye diseases were a major social problem in Japan,
causing widespread suffering and affecting the quality of life for many individuals. Recognizing
the urgent need for effective treatments, the Rohto Mentholatum Group took it upon themselvesto develop an innovative solution. The resulting eye drops became a breakthrough in the field,
offering much-needed relief to those affected by these debilitating eye conditions.

Today, the Rohto Mentholatum Group is renowned for its cutting-edge and high-quality eye careproducts, skin care solutions, and other health and wellness offerings. With a presence in over
150 countries, the group is dedicated to enhancing the well-being of consumers worldwide.
Since its inception, the company has been committed to addressing pressing social issues, as
exemplified by its first eye drop product launched in 1909. This steadfast commitment to social
responsibility has continued throughout the group's history, with ongoing efforts to support eye
care initiatives and other healthcare-related causes.

The Rohto Mentholatum Group's success can be attributed to its core values of ambition,
determination, and courage, which have driven the organization to take on challenges andachieve milestones that others have not. This pioneering spirit, combined with a focus on
research and development, has enabled the group to create groundbreaking products that caterto the evolving needs of its global consumer base.

In addition to its innovative product offerings, the Rohto Mentholatum Group is also dedicatedto sustainability and environmental stewardship. The company's manufacturing facilities employ
3Joy of Seeing 2023 Reportenergy-efficient technologies and emphasize waste reduction, reflecting the group's
commitment to reducing its environmental footprint.

As the Rohto Mentholatum Group looks to the future, it remains steadfast in its mission to
improve the health and well-being of people worldwide. By leveraging its expertise, resources,and global reach, the group aims to make a positive impact on society and continue its legacy ofinnovation, quality, and social responsibility.

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Joy of Seeing 2023 ReportJOY OF SEEING PROJECT INTRODUCTION

We, at Rohto Pharmaceutical, are pioneers in eye care and healthcare in Japan and othercountries. We are committed to providing better health for our patients and customers not only
through our products but also through various social activities. As the Rohto Mentholatum Group,
we collaborate globally with local stakeholders to explore educational and socially impactful
initiatives that contribute to the eye health of people in the community.
"Joy of Seeing" is a global social project led by the Rohto Mentholatum Group, aimed atpromoting eye health for everyone around the world. Through activities in multiple countries andregions, this project seeks to raise awareness of eye healthcare initiatives and support local eye
health efforts.

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Joy of Seeing 2023 Report

2023 GLOBAL OUTCOME OVERVIEW

In summary, our eye health initiatives have reached far and wide. Nearly 487,000 children,
including 428,000 online participants, and over 256 company staff members, actively
participated in the events. We distributed more than 457,200 eye health booklets and provided
free eye check-ups to around 35,800 children. Additionally, over 32,000 children participated in
online vision tests, and 1,761 pairs of glasses were given to those in need. In total, we held 12
events across 9 countries and regions. These events centered on involving schools and staff toraise awareness about children's eye health and myopia through eye check events and booklets
distribution.
❖

In Japan, under the supervision of the Tohoku University COI-NEXT "Vision to Connect",
we developed educational animation videos about children's eye health. These were utilized
in lessons on children's eye health at 8 elementary schools in Tomiya City, Miyagi Prefecture,reaching over 1,400 children. Additionally, we distributed a total of 396,000 eye healthbooklets to educational institutions. These booklets were utilized by teachers andprofessionals to educate students about children's eye health, encouraging individuals tovisit ophthalmology clinics. These initiative has significantly contributed to enhancing
children and their guardians' understanding of children's eye health and myopia.

❖

In China, Rohto eyecare collaborate with Polytechnic University established a research
center, raising awareness about eye fatigue and developing diagnostic systems and solutions.
Additionally, we visited the Child Companion Home in Jiangxi, where they conducted various
activities including eye care, benefiting 600 kids’ families, with over 100 kids attending to
the event. Our Student Eyecare Center website allowed 32,000 primary school students toaccess online vision tests and seek necessary eyecare assistance. These initiatives aim toenhance public awareness, provide resources for eye care, and support individuals,
particularly children, in maintaining and improving their vision.
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Joy of Seeing 2023 Report❖

In Malaysia, we successfully conducted school engagement activities across three
primary schools and offering free eye check-ups to over 2,464 students, during which wesponsored over 79 pairs of prescribed glasses to under privileged school children of the B40
community (individuals with lower income). This event significantly raised awareness about
myopia and the importance of taking preventive measures to prevent its occurrence.

❖

In South Korea, we supported underprivileged children through the creation of "Happy
Boxes," which contain essential items donated by Mentholatum, including lip care, acne
treatment products and Eye Health Education Booklet. Employees also participate byvolunteering to pack these boxes, and they add a personal touch by writing handwritten
letters to the children who will receive them.

❖

In Thailand, we joined forces with The Thai Red Cross Society and visited six provinces,including Angthong, Nakorn Pathom, Krabi, Chiangrai, Surin, and Chachoengsao to provide
the eyes check-ups and eyeglasses prescription for myopic children in rural areas. We madea donation of 190,000 THB and printed 5,000 eyes health guidebooks, making us a part ofproviding 7,566 eyeglasses prescription in this campaign. We attended the activities in
Chachoengsao and distributed our eyes health guidebooks to the children.

❖

In Hong Kong, we emphasized the importance of eye care for both visually impaired
individuals and those with healthy eyesight. We conducted over 9 in-house Braille workshops
for 100 staff members, leading to the creation of Braille cards that reached over 6,300
students across 63 schools. Furthermore, we continue to collaborate with the renowned
non-profit organization Orbis, hosting engaging activities and sharing eye care tips to raiseawareness. This year, we have arranged kindergarten and primary school visits and social
activities and free eye check-up booth, aiming at promoting eye care knowledge to the public.
We have also arranged internal activities to staffs and our family members including Orbis
Flying Hospital Visit and Dialogue in the Dark to raise awareness of eye health byexperiencing the difficulties facing by the blind.
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Joy of Seeing 2023 Report❖

In Singapore, we had an online initiative with social media posts utilizing regional
materials of videos and posts to drive awareness on what is myopia and how to start
prevention care in children.

❖

In Vietnam, we conducted eye check-ups for over 31,000 children from 30 schools
across 5 key urban cities. Additionally, we distributed booklets & had consulting section toeducate them on eye protection tips.

❖

In Taiwan, we held both online and offline events at the SongShan Cultural Park to teachchildren about eye care. These events attracted more than 10,000 children and 28 company
staff members.

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Joy of Seeing 2023 Report

ROHTO PHARMACEUTICAL CO., LTD. (JAPAN)

Educational animation video on Children’s Eye Health / Children’s Eye Health guidebook

Name of the activity

1. Development of educational animation video on children's eye
health supervised by the Tohoku University COI-NEXT "Vision toConnect", and their use in school activity lessons at elementary
schools in Tomiya City, Miyagi Prefecture.
2. Distribution of educational guidebooks on children's eye healthand myopia.

Date

April 2023 to March 2024（FY2023）

Objective

Enhance understanding of children's eye health and myopia amongchildren and their guardians

Key Participants

1. Tohoku University COI-NEXT "Vision to Connect", elementary
schools in Tomiya City, Miyagi Prefecture (8 schools, over 1,400
elementary school students)

Number ofparticipants

2. Members and staffs at elementary and junior high schools,
ophthalmology clinics, and pharmacies
Social impact /Highlights

1. As part of the "The program on open innovation platforms forindustry-academia co-creation (COI-NEXT)" by the Japan Science andTechnology Agency (JST), we participated in a full-scale project
centered around Tohoku University, known as the "Co-Creation
Center of “Visible” Empowerment for Social Connectedness and Self9

Joy of Seeing 2023 Report

Realization" (Tohoku University COI-NEXT "Vision to Connect").
Under the supervision of "Vision to Connect", we developed an
educational animation video about children's eye health. The
produced video was utilized in lessons about children's eye health at
8 elementary schools in Tomiya City, Miyagi Prefecture, reachingover 1,400 children. This initiative is planned to continue for 10
years and will contribute to the long-term improvement of literacy
regarding children's eye health.
2. We distributed 396,000 guidebooks on "children's eye health" and"children's vision loss" across numerous educational institutions. The
guidebooks served as a resource for teachers and other educational
professionals, facilitating instruction on children's eye health. These
professionals then distributed the guidebooks to students and theirguardians, significantly improving their literacy on the topic. Our
collaboration with educational institutions not only enhanced
understanding but also fostered a greater willingness to visit
ophthalmology clinics.

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Joy of Seeing 2023 Report

MENTHOLATUM (CHINA) PHARMACEUTICALS COMPANY LIMITEDPolyU-Rohto Center of Research Excellence for Eye Care X Hong Kong Polytechnic University

Joy of Seeing Left Behind Children Village Visit

Eyecare Seminar, vision test and eyecare kit distribution

Eye test

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Joy of Seeing 2023 Report

Name of the activity

Sending Love & Care 2023 - Joy of Seeing
1. PolyU-Rohto Center of Research Excellence for Eye Care
2. Joy of Seeing Left Behind Child Village visit
3. Student Eyecare center website

Date

1. 2023 Oct - Polytechnic University
2. 2023 Aug - Village in Jiangxi (Yaomen, SheBei)
3. Full year - Online

Objective

To emphases the importance of eyecare and providing services andeducation on myopia and eye fatigue prevention for children andthe general public, both online and offline.
To communicate the Rohto-Mentholatum Group's message"healthy future for all"Key participants

1. 300 Guests (University
president, Professors,
Number of participants
Media press, Students,
Mentholatum staffs)
2. 100+ staff as total event
volunteer and 20 staff forvillage visit
3. Professionals from theZhongshan Ophthalmic
Center of Sun Yat-Sen
University and students
Social impact /Highlights

1. Online public outreach

2. Two villages in Jiangxi (乐安县Le’An), 600 kids family isbenefited, 100+ kids attended
to event
3. Primary schools with 32,000
students

1. Rohto eyecare jointly established the Center of Research
Excellence for Eye Care with the Hong Kong Polytechnic University
aiming to raise public awareness and develop diagnostic system &solution for eye fatigue.

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Joy of Seeing 2023 Report

Launch ceremony of the research center was held on 11th, Oct, theday before “world sight day”. In the event, an initiative to advocate
eye health and standardized eye fatigue diagnosis & treatment wasissued to promote the public cognition of eye care. Hundreds ofofficial media reported the brand activity and brand-related topics
topped the list of WEIBO hot topic, gaining 180M exposure and 156K
engagement.
2. In 2023 ， Mentholatum team including Mentholatum China
factory staffs, pharmacist and Guangzhou office representatives
spread love and care to the kids by visiting the child companion
home in Jiangxi. Various activities including eye sight consultation,
eyecare lesson, eyecare kit distribution and drawing activities areheld.
3. Student Eyecare center website for primary school to conduct
online vision test and serve 32,000 students

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Joy of Seeing 2023 Report

ROHTO-MENTHOLATUM (THAILAND) LIMITED

Support eyes checkups station

Children received a new pair of eyeglasses

Name of the activity

Eyeglasses for Children in Rural Area

Date & Place

August 23, 2023

Objective

As part of our social contribution, we strive to promote knowledge
about eye health and improve visual health for 16,922 children inrural areas.

Key participants

8 Rohto-Mentholatum (Thailand) representatives Staff members+ 1,682 Children

Number of participantsSocial impact/
Highlights

Wat Sothon Wararam Worawihan,
Chachoengsao

Support the fund 190,000 baht for the Thai Red Cross Society’s
project to provide eye check-ups in six provinces and distribute
7,566 free eyeglasses in a year. Rohto-Mentholatum Thailand’srepresentatives joined Thai Red Cross Society’s eyeglasses
prescription mobile unit in Chachoengsao province and provided
eye check-ups for 1,682 children. Additionally, we distributed our
product samples and Eyes health guidebooks to the children.

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Joy of Seeing 2023 Report

ROHTO-MENTHOLATUM (MALAYSIA) SDN. BHD.

Primary school outreach program to provide education on eyecare and Myopia awareness

Eyecare education games & engagement activities

Eyecare awareness talk by experts

Free eye check-ups for school children

Sponsorship of prescription glasses / Mobile truck activation

Name of the activity

Sending Love & Care 2023 - Joy of Seeing

Date & Place

July 2023 - Aug 2023

Objective

・To raise eye health awareness amongst children aged 7-12y/o.

SK Seri Cheras / SK Kiaramas / SK Kampung
Batu

・To educate children on myopia prevention and eye health care.
・To project Rohto Eye as a caring brand for children’s eye health.

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Joy of Seeing 2023 Report・To assist children in early myopia detection and provide eyeglasses
sponsorship.
Key participants

Focus Point eye experts, GM of Rohto
Malaysia, Head of Sales fromNumber of participants
Watsons Malaysia, and government
officials

2,464 students

Social impact /・ Strong support from retailers helped to enhance campaign

Highlights

awareness, increased knowledge of the importance of eye health, andproject Rohto Eye as a brand that cares for consumers eye health.
・ The knowledge imparted from partnering agency helps ensurechildren were educated in the correct way to care for their eyes.
・Sharing by Eye Expert covered the topic of myopia prevention andthe importance of proper eye care habits from a young age.
・Conducted engaging eye games to peak children’s interest whilst
educating on importance of eye health at the same time.
・Myopia Awareness talk by an Eye Expert from Focus Point reached2,464 students across three schools, sharing eye care tips and eye
exercises to help improve children’s eye health.

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Joy of Seeing 2023 Report

ROHTO-MENTHOLATUM (VIETNAM) CO., LTD.

Doctor sharing eye care tips onstage with students

Engaging with students with eyecare games & consulting section

Free eye check for students by
doctors

Name of the activity

Joy of Seeing – School eye check “Seeing is Happiness”

Date & PlaceMar - October, 2023

Objective・To enhance eye care knowledge among all Vietnamese

Ho Chi Minh, Ha Noi, Can Tho, Da
Nang, Hai Phong

participants, especially the younger generation in urban area.
・To announce the Joy of Seeing project from Rohto Group to
children's vision care professionals and engage them for the future
steps.
・To increase awareness of the importance of early eye carepractices, particularly in the context of rising myopia rates amongchildren.
Key participants

Brand Ambassador:

31,653 students at 30 schools
across 5 key urban cities

Number ofparticipantsMiss H’Hen NiêSocial impact /・Utilized diverse channels to reach the target audience.

Highlights

・Used trendy content and eye-catching design to enhance(Top 5 Miss Universe 2018)

engagement.

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Joy of Seeing 2023 Report

MENTHOLATUM (AP) LTD. KOREA BRANCH

Mentholatum Korea staff packing necessity box to unprivileged children
Name of the activity

Sending Love and Care 2023 – Joy of Seeing

Date & PlaceDec 2023

Objective

Seoul, Mentholatum Korea OFFICE• Support “Happy Box(necessity box)” for the children> Mentholatum donate lip care (softlips raspberry), Acnes (Clear& creamy whitewash) with Eye Health Education Booklet to pack
Happy alliance Happy Box donation which is delivering donation
box to unprivileged children•Participate in employee volunteering of packing the box withother necessities (30 staffs)•Staffs wrote handwritten letters to children.

Key participants
Number of participants

Happy
Alliance

30 Staffs of Mentholatum Korea

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Joy of Seeing 2023 ReportSocial impact/

・ News which Mentholatum Korea joins this social program inHighlights

Happy alliance website, Social media.
・ This whole campaign started from BTS’s Fanclub “ARMY ”, Fan
repost its news and media to their Social media as well.

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Joy of Seeing 2023 Report

ROHTO-MENTHOLATUM SINGAPORE OFFICE

Social media posts utilizing regional materials
Name of the activity

Joy of Seeing – Social Initiative

Date & PlaceFY 2023

Objective

Creating Educational content & awareness of Myopia in Children
via Rohto Singapore social media leading to JoS website

Social media channels: IG & FB

Number of participants NIL
Highlights

Online initiative with social media posts utilizing regional materialsof videos and posts to drive awareness on what is myopia and how
to start prevention care in children

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MENTHOLATUM TAIWAN LIMITED

Name of the activity

Sending Love & Care 2023 - Joy of Seeing

Date & Place

April, July-Aug, Oct, 2023

Objective・To educate children about eye care

Online and SongShan Cultural Park・To encourage member engagement in public welfare activities topromote “Love and Care”
Number of participants 10,000~15,000 children and 28 company members
Social impact /Highlights

We launched a campaign to educate parents and children on eye
health, focusing on myopia prevention. The online initiative sharedtips for parents on spotting myopia signs and daily eye care. A
physical event featured interactive games teaching kids eye
protection and eye-healthy foods. Over 10,000 children engaged,raising awareness and empowering families. 5000 eye care21

Joy of Seeing 2023 Report

handbooks and rainbow pens were given, symbolizing a brighter
future through vision health awareness.
In addition to the engaging events, the campaign also included aphilanthropic initiative to support the Taiwan Prevent Blindness
Foundation. As part of this effort, we generously donated 300pcs of
Rohto V Lutein products. This donation drive not only showcases
Rohto's dedication to the cause but also encourages consumer
participation.

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Joy of Seeing 2023 Report

MENTOLATUM (ASIA-PACIFIC) LIMITED [HONG KONG]

In house and Community Braille Workshops/ Rohto Mall Event / Orbis school visit with Eye Care Talks and games

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Joy of Seeing 2023 Report

Name of the activity

Sending Love & Care Activities (Partnership with Orbis) (Social
Activities, Kindergarten and Primary School Visits, Orbis Flying
Hospital Visit) and Dialogue in the Dark and Rohto Mall Event(MENTOLATUM (ASIA-PACIFIC) hosted)

Date & PlaceMar 2023 – Feb 2024

Objective

To complete braille cards distributed to different kindergartens andpartner with Orbis for Kindergarten and Primary School visits;

Office/ Warehouse/ St. Paul
Nursery/ Wan Chai Harbour
Front/MOS Town/Hong Kong
International Airport

To reach the public and promoting eye health through Orbis Social
Events and Rohto Mall Events;
To raise awareness of eye health among staff and children by
Orbis.
Key participants

Partnership with Orbis: Orbis
Senior Development Manager &Number of participants
Orbis Developing Executive
Social impact of theactionOver 100 in-house participants
and more than 6,300 children

We hosted 9 in-house braille workshops with 100% participation
rate from office and warehouse staff. Participants learned how theblind communicated through braille language and completed
10,000 braille cards in total, which were distributed to 6,300
students in 63 schools during Orbis school visits.
Over 30 company staffs joined 2 school visits through simulation of
the blind with the children (e.g. blindfolded lunch for primary schooland blurry tea-time for kindergarten), which makes them easy toremember. We also engaged in Orbis Social Booth in Wan Chai andreached over 1,000 children and families in 2 days. Lastly, we hosted
Rohto Mall Event in Aug 23 as a promotion of eye care products anddistribution of 6,300 JoS Education Materials.

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Joy of Seeing 2023 ReportJOY OF SEEING: WHAT IS NEXT?

We have decided to continue our focus on children's eye health and myopia as an importantand medium-term theme, and we will carry on with our activities in 2024. In the coming year,
we will continue to expand our activities through local group companies and partnerorganizations, as well as work on raising awareness to contribute to the eye health of people invarious regions.

Corporate philosophy
Our new challenge to "support society and maintain global health for the future" has justbegun. We would like to thank you most sincerely for your continued support.t

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