July 24th, 2019
Joint Press Release
Hyakusenrenma, Inc.
Atelier Tekuto, Co.Ltd.
Japan Airlines Co., Ltd.

Japan’s first ever Castle Stay!
Open to the Public in the Summer of 2020
- Free Castle Stay Ambassador Promotional Event Hyakusenrenma, Inc. Group, Atelier Tekuto, Co. Ltd., and Japan Airlines Co., Ltd. (hereinafter referred to as"JAL") entered into an agreement to develop Japan’s first ever Castle Stay event at Hirado Castle located inNagasaki Prefecture.
The companies will promote the Castle Stay event, which aims to target foreign travelers seeking a uniqueand exclusive travelling experience, starting from the summer of 2020.

About Hirado City
Hirado City is a castle town that became the base of Japan's oldest Nanban trading port, located in
the northernmost tip of Nagasaki. It is now registered as a World Heritage Cultural site, currently
preserving hidden Christian heritage sites in Nagasaki’s Amakusa region. Hirado Castle ranked #20 outof the Top 100 Castles in Japan with its rich cultural surroundings and is considered a key symbol in
Nagasaki Prefecture. With Hirado Castle facing the city and overlooking the ocean, it is believed to besituated in a perfect location for any type of traveler to stay a night and experience life as it werebefore. With renovations already set to transform Hirado Castle‘s Kaiju Yagura turret into a lodging

facility, travelers can start planning a stay for the summer of 2020. A one-off promotional event held in2017 at Hirado Castle received an astounding 7,500 applicants, which included requests from Japanesenatives and foreign nationals. Due to such positive results, collaboration efforts have been made tocreate a historical Castle Stay experience in the summer of 2020. The major goal of the event is to help
increase the number of foreign travelers to visit Japan.

Role of each company
The companies mentioned above will work in unison and use their strengths to demonstrate what it was liketo live in a castle.
-Hyakusenrenma group will be in charge of project management and oversee all operations at Hirado
Castle.
⮚Hyakusenrenma also operates Japan's unique lodging reservation website "STAY JAPAN"(https://en.stayjapan.com/), which will also have Hirado Castle Stay available for reservation.

-Design and construction management will be conducted by Atelier Tekuto.
⮚Atelier Tekuto is an architectural firm with a wide range of experience which includes not only
architectural design but also the operation of accommodation facilities on the theme of traditional
cultural architecture related to the Amami Islands.

-Promotion and customer relations will be managed by JAL.
⮚JAL will utilize its network and worldwide channels to promote the “Castle Stay” experience.

Hirado City Castle - Kaijyu Yagura Turret Renovation
Currently, the Kaiju Yagura turret is being used as a storage facility. It will go under proper
renovations to open in the summer of 2020.
ProjectHirado Castle Kaijyu Yagura Turret
Location
1458 Iwanouechou, Hirado City, Nagasaki-Ken
Structure
Reinforced Concrete
Number of stories
2Floor Area
Total Floor Area： 126.84 ㎡

Opening Date

1st Floor

86.25 ㎡

2nd Floor

40.59 ㎡

Summer of 2020

STAY JAPAN Ambassador Promotional Event
Before the opening of the 2020 Hirado Castle Stay event, we are looking to find active STAY JAPANAmbassadors who can promote STAY JAPAN’s unique site and the Castle Stay event to the generalpublic via social media. Up to 5 groups (10 People) who participate in the STAY JAPAN Ambassadorspromotional event will have a chance to stay for free at Hirado Castle. The remaining participants will
be awarded a 5% coupon that can be used on any stays offered on STAY JAPAN’s website. We hope tosee many applicants join this event and promote Hirado City`s Castle Stay event.

Click on the link for more information about STAY JAPAN Ambassador!
http://mag.stayjapan.com/lp/ambassador/

Company Profile
Hyakusenrenma, Inc. Company Profile
Company Name

Hyakusenrenma, Inc.

URL

http://www.hyakuren.org/Address

2-17-17 Honchō, Aoba-ku, Sendai-shi, Miyagi (HQ)
2-18-20 Sotokanda, Chiyoda-ku, Tokyo (Tokyo office)Representative

President Director: Yasuhiro Kamiyama

Date of Establishment

June 19, 2012

Atelier Tekuto, Co.Ltd. Company Profile
Company Name

Atelier Tekuto, Co.Ltd.

URL

http://www.tekuto.com/

Address

4-1-20-B1F, Jingu-mae, Shibuya-ku, Tokyo

Representative

President and Representative Director: Yasuhiro Yamashita

Date of Establishment

July 7, 1991

Japan Airlines Co., Ltd. Company Profile
Company NameJapan Airlines Co., Ltd.

URL

http://www.jal.co.jp

Address

2-4-11 Higashi-Shinagawa, Shinagawa-ku, Tokyo

Representative

Representative Director, Executive President: Yuji Akasaka

Date of Establishment

August 1, 1951

【Inquiries concerning this collaboration】
Hyakusenrenma, Inc.
Tel：+81-3-6206-9176
eMail：pr@hyakuren.org
Atelier Tekuto, Co.Ltd.

Tel：+81-3-6439-5540
eMail：media@tekuto.com

Japan Airlines Co., Ltd.

Tel： +81-3-5460-3105
eMail：mediarelations.hdq@jal.com