Introduction to Design Thinking:Reframing Problems into Opportunities
CDIO Asian Regional Meeting 2014
Kanazawa Institute of Technology, March 25, 2014

Omihito Matsushita
Dept. of Global Information Technology
Kanazawa Technical College
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Today…

- Introduction- Workshop: Pair activity- Sharing Design Thinking projects at KTC/KITIntroduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita2

Omihito
Matsushita

2003～ English as a Foreign Language
2013～ Design Methods
Designing Learning Experience
using Design Thinking

SocialCurrent English
International Social Program

Foreign Affairs
English asa school
subject

English as aCommunication
Tool

GrammarReading

EnglishQualification Test

Conversation classes
Study-abroad Programs
International Programs

Academic
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Make Pairs

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita4Warming-up

Sketching yourself (1min)
Draw something that represents yourself:
hobby, favorite something, things you use
everyday…

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita5Warming-up

Introduce yourself (1min)
Introduce yourself to your partner using the sketch.

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

6DesignTo solve problems

Design Thinking
Thinking out-of-the-box

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

7Design thinking is a human-centered approach toinnovation that draws from the designer's toolkit tointegrate the needs of people, the possibilities oftechnology, and the requirements for business success.
Tim Brown, president and CEO, IDEO

http://www.dustinkirk.com/2007/01/06/tim-brown-innovation-through-design-thinking/Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Workshop Theme

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

9Re-designing the Travel Experience in Kanazawa

写真提供：金沢市

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Re-designing the Travel Experience

Interview（4min×2, 3min×2）“Understanding what your partner is trying to achieve“Why”

through traveling”
Ask for unique experiences, emotions
Aspirations, expectations, challenges

Let your partner tell her/his personal stories about traveling
In Kanazawa.
Ask if your partner has some artifacts to share.
Please take notes!
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

11Re-designing the Travel Experience“Why is it pain?”Interview（ 4min×2, 3min×2 ）5E User Experience Map
EnticeEnterEngagement

Exit

ExtentActivities
Pain points/Leverage points

Insights
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Re-designing the Travel Experience

Reframe the problem（6 min）
What are 3 unique aspects of your partner’s travel?
“I didn’t know which bus to take,but I hesitated to ask someone for help.”

What are the new findings about your partner’sfeelings and motivations.
“She is afraid of asking questions in Japanese
because she thinks using wrong Japanese troubles people .”Need Statement“She needs a way to be assured that she is using the right Japanesefor help because she doesn’t want to trouble people aroundby using the wrong Japanese.”
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Re-designing the Travel Experience

Generate alternatives（5 min）
Make solutions that are useful and meaningful to yourpartner based on what you learned.
Sketch radical ideas!
Be visual, and go for quantity!
Do not judge your ideas.

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Re-designing the Travel Experience

Sharing and feedback（3 min×2）
Share your solutions and capture the feedback.

Don’t defend your ideas.
This is not testing your ideas.
Another opportunity to learn more about your partner’s
feelings.
Add on more ideas from the feedback.

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Re-designing the Travel Experience

Prototype（15 min）
Build to think
Make something your partner can interact with

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Re-designing the Travel Experience

Testing and Feedback（3 min×2）

Share your solution
and get feedback!

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

17Design Innovation
The d.school, Stanford Univ.

http://dschool.stanford.edu/our-point-of-view/
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Design Process at KTC
Realsee, do, say…

Abstract
thinking, feeling
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

19Design Process at KTC
Wearing someone else’s shoes

Building to think

Empathy

Prototype and Test

・Observation
・Interview
・Photostudy
etc

RealDefining unmet needs

Analysis
・KJ Method
・Scenario
etc…

Abstract

・Rapid prototyping
・Role-play・storyboard
etc…

Collaborating for
creative potentials

Co-creation

・Brainstorming
・Workshop
Etc…

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

20Design Process at KTC
Wearing someone else’s shoes

Building to think

Empathy

Prototype and Test

・Observation
・Interview
・Photostudy
etc

Real

Defining unmet needs

Analysis
・KJ Method
・Scenario
etc…

Abstract

・Rapid prototyping
・Role-play・storyboard
etc…

Collaborating for
creative potentials

Co-creation

・Brainstorming
・Workshop
Etc…

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Creating New Value and Experience

Improving product and system

Providing new interactions

functions and qualities

and lifestyle experiences

HOW to make

WHAT/WHY to make

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Hands-on Projects
through Understanding People

Know
HOW to makeDiscover
WHAT/WHY to makeTechnology

Lifestyle、work、Business Modellearning、motivation

etc…

Etc…

Engineering

DesignIntroduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Singapore Polytechnic Framework
CDIO and Design Thinking

http://www.sp.edu.sg/wps/portal/vpspws/!ut/p/a0/04_Sj9CPykssy0xPLMnMz0vMAfGjzOJDPUxdjdxMTQwswizdDDz9HQP8XdzCHE1cjPQLsh0VAZyxxMs!/?WCM_GLOBAL_CONTEXT=Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

24Design Projects at KTC, 2013
Understanding the values thatpeople appreciate in a local Hot
Spring community in Ishikawa

Extra Curricular Program by KIT&KTC

Learning Express organizedby Singapore Polytechnic inIndonesia

Mutli-disciplinary
Social Innovation ProjectIntroduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Engineering Management at KTC

33 students

24%Good at coming up
with creative ideas

Year 4
Dept.of Global IT

30% Good at group works

2 hrs /week for 15 weeks
October 2013 – February 201421%

Having broader mindset
and thinking skills

94%

Want to acquire skills
for creative thinking

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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How might we help students develop

Creative Confidence?

Learn by doing

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

27How might we help students develop Creative Confidence?
Theme: How can we develop community value fora student- town around KIT/KTC?
Observation/Interview(POEMS/Empathy Map)

HMW Statement
Brainstorming/Idea Sketch

Data Clustering for insight(KJ Method)

User Mapping(2 by 2 Matrix)

Stakeholder Value Map

Use Case Scenario
Concept Poster

Needs statement
Feedback
User Personas
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

28How might we help students develop Creative Confidence?
Theme: How can we develop community value fora student- town around KIT/KTC?
Observation/Interview(POEMS/Empathy Map)
Data Clustering for insight(KJ Method)

User Mapping(2 by 2 Matrix)
Needs statement
User Personas
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

29How might we help students develop Creative Confidence?
Theme: How can we develop community value fora student- town around KIT/KTC?
HMW Statement
Brainstorming/Idea Sketch
Stakeholder Value Map

Use Case Scenario
Concept PosterFeedback
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Developing Creative Confidence in KTC

24%

Good at coming upwith creative ideas

30% Good at group work

21%

88%

Could generate creativeideas & values throughhuman-centered approach

91%

Group work was useful for
creating appealing values
and for expanding ways ofthinking for potential ideas

87%

Design methods are
effective tools for solving
problems and finding
opportunities

Having broader mindset
and thinking skills

to acquire skills
94% Want
for creative thinking

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Developing Creative Confidence in KTC

82%
Gained more skills and different ways of thinking
for problem-solving compared to before the class

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Developing Creative Confidence in KTC

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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Developing Creative Confidence in KTC

Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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DesignThinking
Collaborate, Delight,
Inspire, and Open your mind!

Omihito Matsushita
Dept. of Global Information Technology
Kanazawa Technical College
omihito@kanazawa-tc.ac.jp
Introduction to Design Thinking: Reframing Problems into Opportunities, CDIO Asian Regional Meeting 2014 at KIT Omihito Matsushita

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