Community Relations

Basic Policy
At Panasonic Group we believe that all the resources we need to
do business have been entrusted to us by society at large, which is

Basic Policy
Management System ofCorporate Citizenship
Activities
Policywhy we act as a public entity of society, having dialogues with local
communities as we undertake our business activities.
The Group works to contribute positively to local communities and seek
to minimize any potentially negative impacts through dialogues withlocal governments and residents. Furthermore, we evaluate our effects
on the environment and other areas especially when entering or leaving
a market.
Also, through our Corporate Citizenship Activities, we are striving

Responsible Executive andFramework

member of those communities.

Employee Participation andSupporting Systems

Management System of Corporate
Citizenship Activities

Performance Evaluationof Corporate Citizenship
Activities
Spending on Corporate
Citizenship Activities infiscal 2023

to cooperate and develop together with the local communities as a

We are engaged in a variety of Corporate Citizenship Activities inevery Operating Company and every region around the world, eachtailored to the circumstances of that area, based on the Group Policy
outlined in the next paragraph. We define key performance indicators(KPIs) for major activities and uses these to evaluate results andmake improvements. We continue to think about ways we can better
promote the activities we undertake by holding regular Group Corporate
Citizenship Activity Meetings where we share information and exchange
opinions toward that goal. In addition, through CSR & Corporate
Citizenship News, those activities in the various locales are shared withthe relevant directors and executives—from the Panasonic Group CEO
on down—as well as with the staffs in charge of Corporate Citizenship
Activities all over the world. Panasonic Group also conducts annual
surveys of its Corporate Citizenship Activities and publicly releases thefindings on our Sustainability Data Book.

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Community Relations

Basic Policy
Management System ofCorporate Citizenship
Activities

Matsushita, saw poverty as an evil and he made its eradication the mission of his company.

Stakeholder

RelatedFoundations

Panasonic Holdings Corporation

Panasonic Operational Excellence Co., Ltd. (PEX)CSR & Citizenship Office

Corporate Citizenship Department

IncludingPanasonic
Education
Foundation

Function of strategy planning ofCorporate Citizenship Activities

Function of promoting Corporate
Citizenship Activities

Setting group Policy
Information sharing(CSR & Corporate Citizenship
Activities News)

PolicySetting KGI/KPI

Promoting Corporate
Citizenship Activities

Group Corporate Citizenship
Activities Meeting

Measuring the results
and improvement

Group Corporate Citizenship
Activities Survey

Operating Companies

Responsible Executive andFramework

Panasonic
Corporation

Panasonic
Automotive
SystemsCo., Ltd

Panasonic
Entertainment &Communication
Co., Ltd

Panasonic
HousingCo., Ltd

Panasonic
ConnectCo., Ltd

Panasonic
IndustryCo., Ltd

Panasonic
EnergyCo., Ltd.

Employee Participation andSupporting Systems
Performance Evaluationof Corporate Citizenship
Activities
Spending on Corporate
Citizenship Activities infiscal 2023

PolicyEvery three years, Panasonic Group drafts a midterm plan and also establishes policies andthemes of focus for its Corporate Citizenship Activities. Panasonic determines its areas of focus
by comprehensively taking into account company business policies, conditions in society,societal demands, expert opinions, and other considerations.

Midterm Policy of Corporate Citizenship Activities (FY2023-2025)
The Panasonic Group aims to create an ideal society offering material and spiritual affluence,
and works to create new value by tackling social issues head-on in both our business activities
and our activities as a corporate citizen.
In establishing our midterm policies, we thought about what our ideal world would look like in theyear 2030 and decided it would be a “sustainable and inclusive society where everyone can live
a vibrant life more freely.” As a corporate group that does business globally, we have selectedissues that we should be prioritizing based on global social issues and the Group’s BasicBusiness Philosophy.
Of all the issues the world has been facing recently, poverty of various types—not only in both newly
developed and developing countries but also in developed has become particularly serious. The
U.N.’s Sustainable Development Goals (SDGs) include 17 goals comprising a total of 169 different
targets that have been included as part of a plan of action for humanity, the earth, and prosperity.
Poverty is one of the top concerns of these SDGs. Panasonic Group’s founder, Konosuke

Living standards have been raised for many and some poverty has been alleviated, but there
are still many countries and regions that have been excluded from wealth, and even within
nations considered to be “developed,” disparities in wealth are growing larger. Considering thisbackground, for the 100th anniversary of our founding (in 2018), we set “ending poverty” as apriority theme in our effort to realize the inclusive society.
We again raised our focus to critical for our continued environmental efforts when we revised our
Basic Business Philosophy in October 2021, which states that “global environmental issues are a
top priority for the Group to work together on,” and will expand this to our Corporate Citizenship
Activities from fiscal 2023 onward.
We are working to build upon these solutions toward solutions for poverty and environmental
issues with a critical focus on human development (learning support) who will be working onthese initiatives. In our “learning support” that encourages the next generation to want to learn,
we provide places for learning and practice, valuing the perspective of diversity, equity, andinclusion (DEI), where all individuals accept and leverage their individuality.
We would like to solve social issues and contribute to the realization of a sustainable andinclusive society through Corporate Citizenship Activities including those helping to end poverty,
protect the environment, and boost human development (learning support). We encourage our
employees to actively participate in Corporate Citizenship Activities, and we will also make useof our products, technologies, know-how and resources cultivated through manufacturing, towork together with all stakeholders.
WEB Corporate Citizenship Activities

https://holdings.panasonic/global/corporate/sustainability/citizenship.html

What we aim for as a group

Progressing toward realizing an ideal society
offering material and spiritual affluence
Business operations

Social contributions by providing products, services,and solutions

Brand slogan

Corporate Citizenship Activities
Social contributions in a method different to business froma mid- to long-term view

Sustainability Data Book 2023 125

Corporate Citizenship Department

1Community Relations

Responsible Executive and Framework
The Executive Officer in charge of CSR and Corporate Citizenship Activities is responsible forwith our Fukushima Marché [Market] selling products from Fukushima Prefecture as part of that.
WEB Fukushima Reconstruction Support Action
https://holdings.panasonic/global/corporate/sustainability/citizenship/other.html#fukushima

Groupwide Corporate Citizenship Activities.

Basic Policy
Management System ofCorporate Citizenship
Activities
PolicyResponsible Executive andFramework

The CSR & Citizenship Office at Panasonic Holdings Corporation (PHD) is responsible for thefunction of strategic planning for the entire Panasonic Group and performs those duties incooperation with the Corporate Citizenship Department at Panasonic Operational ExcellenceCo., Ltd. (PEX) and the Group’s Operating Companies. We have people in charge of Corporate
Citizenship Activities at each Operating Company, and those individuals execute their activities

LIGHT UP THE FUTURE “AKARI Action Project”
This is a donation program that collects employees’ welfare cafeteria points and the proceedsfrom selling used books and other secondhand items that have been donated to our partnercompany, a secondhand book shop. The program then uses the collected funds to donate
Panasonic products, such as solar lanterns, to areas without electricity. This enables study,

based on both the Group’s policies and actual conditions in their areas.

work, and medical treatment at night. We developed this donation platform to allow the public

Employee Participation and Supporting Systems

without electricity in Asia and Africa in the 100 Thousand Solar Lantern Project, which was

Enhancing employee interest in social issues and their desire to solve them is extremely

to easily participate in the donation program and to maintain the effects of bringing light to areas
completed in January 2018. In fiscal 2023, a total of 456 employees donated cafeteria points,
and we collected 28,715 secondhand items, including from the general public.

important both in terms of promoting Corporate Citizenship Activities and in carrying out our

WEB LIGHT UP THE FUTURE “AKARI Action Project”

Employee Participation andSupporting Systems

core business. We provide our employees with information on volunteering, occasions to change

https://holdings.panasonic/global/corporate/sustainability/citizenship/solution/akari.html

easily get involved. Some of the most characteristic examples of these are shown below.

Pro Bono Program (Japan)

Performance Evaluationof Corporate Citizenship
Activities▪Activities supporting employees’ social involvement

We have programs in which employees use the skills and experiences that they have gained

Provision of Sustainable Seafood* at Corporate Cafeteria (Japan)

addressing social issues. So far, a total of 364 Panasonic Group employees have participated in

Spending on Corporate
Citizenship Activities infiscal 2023

their awareness and opportunities to gain experience in addressing societal issues, so they canthrough their jobs to support NPOs/NGOs’ enhancement of business extension, who are

Panasonic was the first company in Japan to permanently introduce sustainable seafood* in

the Pro Bono Program in Japan, providing support for 61 organizations, by formulating midterm

its company cafeterias. The initiative, which started in March 2018 at two locations, is now

plans, drafting marketing materials, and rebuilding websites.

in place at 56 locations in Japan (as of March 31, 2023). Through awareness campaigns thatWEB Panasonic NPO/NGO Support Pro Bono Program
https://holdings.panasonic/global/corporate/sustainability/citizenship/pnsf/probono.html

provide cafeteria dining experiences or information on the world’s critically endangered marine
resources, we aim to encourage individuals and their families to change their consumption
behavior and increase their impact on their surroundings.
* Sustainable seafood with certifications such as MSC and ASC
WEB Conservation of Biodiversity through Collaboration with and Support for NGOs and NPOs

Panasonic ECO RELAY for a Sustainable Earth
In 1998, Panasonic began promoting Love the Earth Citizenship Activities in Japan, aiming
to foster greater environmental awareness and even lifestyle changes by encouraging

https://holdings.panasonic/global/corporate/sustainability/environment/biodiversity.html#biodiversity_04

employees and their families to actively engage in environmental activities at home and in

Fukushima Reconstruction Support Action (Japan)changed the name to Panasonic ECO RELAY for a Sustainable Earth. In fiscal 2023 as well,their local communities. Since then, we have expanded our efforts in local communities andThis initiative supports post-disaster reconstruction in Fukushima Prefecture and SDG #11

we have reaffirmed environmental initiatives as a priority, with ECO RELAY as one of the(sustainable cities and communities) by eating foods in the company cafeterias that use

core components of these initiatives, which includes preserving biodiversity among its many

aquaculture products from that prefecture. This initiative was first launched in January 2022

objectives.

at two company cafeterias. We have extended this initiative to 20 locations within Japan (asWEB Panasonic ECO RELAY for a Sustainable Earthof March 2023). We continually run programs to provide employees with accurate information

https://holdings.panasonic/global/corporate/sustainability/citizenship/environment/per.html

about the various efforts Fukushima Prefecture is making to ensure food safety and security,

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Community Relations

Introducing regional volunteer activities and providing opportunities
Workplaces within the Group around the world take an active role in developing and rollingout a variety of volunteer activities that are tailored to the specific features of the regions
and Operating Companies they are part of. In North America, for example, the Group has

their life in the Group to allow them to refresh both body and mind and work on personal
growth so that they can approach their life in the Group with renewed ambition. Employees(excluding management) can take 10 days of leave upon turning 30, 40, and 50, and this leave
can also be used toward volunteer activities.

Basic Policy

an Employee Volunteer Program and annual Month of Service initiative through which weManagement System ofCorporate Citizenship
Activities

at the Paris 2024 Olympics and Paralympics. In China, several times each year we have China

Policyby NPOs and encourage them to take part in volunteer projects outside the Group as well.

Examples from Europe

Providing learning opportunities (Japan)

To further encourage social involvement, some Group companies in Europe will allow employees

Responsible Executive andFramework

encourage employees to volunteer. In Europe, some Group companies support volunteer work
Region Group Volunteer Activities in which employees at various workplaces across China
undertake volunteer activities related to the same theme at the same time. In Japan, we provide
a website where employees can find regularly updated information on volunteer opportunities

In order to raise interest in and motivation to solve social issues, we hold an after-work lecture
called the “Social Good Meetup (SGM)”, where various outside experts on social issues give

Employee Participation andSupporting Systems

presentations, and a “Disaster Volunteer Training Course” where employees can gain knowledge

Performance Evaluationof Corporate Citizenship
Activities

issues, such as the problems related to SDGs.

Spending on Corporate
Citizenship Activities infiscal 2023

https://holdings.panasonic/jp/corporate/sustainability/citizenship/disaster.html#volunteer

and skills that will enable them to serve as a volunteer when common disasters occur. We also
conduct e-Learning for employees once a year to provide opportunities to learn about social
WEB Lectures for employees regarding social issues, Social Good Meetup(SGM) (Japanese only)

https://holdings.panasonic/jp/corporate/sustainability/citizenship/sgm.html
WEB Disaster Volunteer Training Course (Japanese only)▪Human Resources System for Supporting the Promotion of
Employee Participation
Examples of major Group Companies in Japan• Time off for volunteering
We encourage Group employees to spend five of the 25 days of annual paid leave offered by
the Group participating in volunteer activities, for example by considering allowing time off tobe taken at a stretch if it is used for volunteering.

• Volunteering Sabbatical Leave System

Examples from North America
Panasonic North America provides systems that allow employees to spend up to five full working
days on volunteer activities so that each regional company can make its own contribution as
well. We also encourage and facilitate participation in volunteer activities on the part of ouremployees, including by coordinating volunteer activities at individual business sites.

to take up to 16 hours a year of paid leave for volunteer work during working hours, effective
May 1, 2023.

Performance Evaluation of Corporate Citizenship Activities
We measure the effectiveness of its main activities according to the specifics of each initiative.

The Panasonic NPO/NGO Support Fund for SDGs
(formerly the Panasonic NPO Support Fund)
Regarding the Panasonic NPO/NGO Support Fund, which supports the enhancement of
the organizational infrastructure of NPOs/NGOs, we conduct a follow-up survey of the
grant recipients 18 months after the completion of the subsidy project. And a third party
also quantitatively and qualitatively evaluates the effectiveness of the enhancement of theorganizational infrastructure. In fiscal FY2022, in addition to the follow-up survey, and as amilestone of the 20th anniversary of the establishment of the Support Fund, 63 organizations
participating in the Children and Environment category that we subsidized from 2011 to2018 and 23 organizations participating in the AFRICA category were evaluated for the 20th
anniversary of the subsidy.
The results of the survey for organizations related to children and the environment showed anaverage rate of expansion of 19.1% in financial terms compared to before the support, as wellThis system is meant to allow employees to take up to one year of leave for the purpose ofas an average 27.8% increase in the number of staff. The results also indicated that 87.2% of allparticipating in volunteer activities. Furthermore, employees are also granted leave for theorganizations saw the number of individuals receiving benefits rise, with an average of a 3.07-

time needed to participate in the Japan Overseas Cooperation Volunteers Program run by thefold increase and the organization with the largest increase in beneficiaries rising to 14.9 times

Japan International Cooperation Agency (JICA).

• Challenge Vacations (Life Juncture Vacations)
We also have a system in place that allows employees to take leave at critical junctures in

the number prior to support, demonstrating that our efforts toward Organizational Infrastructure
Enhancement through this support program have been effective in producing major social results.
In the category of support we’ve provided in terms of PR, messaging and education projects

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Community Relations

to NPOs and NGOs working on issues in countries across Africa, the results of the survey
showed that 64% of all organizations responded that they had continued to see the effects ofparticipating in the program for the first time.
5. Surveys of the program at special-needs schools demonstrated the effectiveness of thethe PR tools created through the support for at least two years afterwards, and 29% had seen

program as one with the potential to help develop the qualities and skills of children regardlesscontinued effects for it at least five years. In a qualitative survey, we also found cases in whichof their disability status.

Basic Policy

the support led to improvements in training for the volunteers who would be in charge of getting

WEB Verifying positive impact of participation in video production in KWN program (Japanese only)

the message out and a greater capacity to procure funding, among other benefits.

https://holdings.panasonic/jp/corporate/sustainability/citizenship/kwn/overview/teachersguide_eval.html

Management System ofCorporate Citizenship
Activities

In 2015, we conducted Social Return on Investment (SROI) assessments on a supported

My Future Discovery Program

PolicyResponsible Executive andFramework
Employee Participation andSupporting Systems
Performance Evaluationof Corporate Citizenship
Activities
Spending on Corporate
Citizenship Activities infiscal 2023

organization, the NPO Allergy Support Network, and the results showed that the social impact of
the aid to enhance organizational infrastructure was 8.82 times as much as the donated funds.
We submitted this report to Social Value International (UK), and received confirmation as the first
SROI report in Japan.
WEB Panasonic NPO/NGO Support Fund for SDGs

https://holdings.panasonic/global/corporate/sustainability/citizenship/pnsf/npo_summary.html

Kid Witness News (KWN)

In the My Future Discovery Program, a career education program for junior high school students,
we conduct an annual survey of teachers and students before and after the program to make
improvements by seeing its usefulness and how it influences change in students.
WEB Survey Report: Key Findings from the Program School Survey in Fiscal 2022 (Japanese only)

https://holdings.panasonic/jp/corporate/sustainability/citizenship/career/powerup/220330.html▪External Recognition and Awards Won

We have had the effectiveness of our Kid Witness News (KWN) educational program—

Panasonic Group received the following awards in FY 2023.

designed with the goal of teaching creativity, communication skills, and teamwork through video■ Won the Grand Prize for the 20th Corporate Philanthropy Award sponsored by the Japan
Philanthropic Association

production—evaluated by a third party over the last five years, beginning in 2017.
The evaluation, which was conducted based on the qualitative and quantitative results of surveys
and interviews given to children, students, and instructors at participating schools considered
the effect that the program had on children, students and their educational activities with respect
to the five items below.
1. The qualities and skills of children who showed potential for growth through the video
production included in the program were organized into 9 competencies: social ideology,
teamwork, communication, building human relationship, ability of designing own future,
information utilization, decision-making ability, interest and understanding of local community,
and international understanding.
2. Comparing children and students who participated in the program with those who did not,children who participated were found to have exhibited growth in qualities and skills the 9competencies.
3. Based on the results of surveys given to teachers and instructors, it was confirmed that they
were able to use the program in four types of educational activities: strengthening video
production skills, deep learning using video production, achieving personal growth andPanasonic NPO/NGO Support Fund for SDGs
■ Received the Vietnam National Environment Award sponsored by the Ministry of Natural
Resources and Environment
Panasonic Vietnam■ Winner of a Practical Award under the Corporate Division of the 30th Yokohama
Environmental Activity Award
Panasonic Automotive Systems Co., Ltd.
■ Won the Cultural Promotion Award of the 17th Awards of the Foundation for the Promotionof Western Art
Panasonic Shiodome Museum of Art■ Certified as a Platinum Partner (for the tenth consecutive year)
Table For Two’s Meal Sharing Program in developing countries■ Awarded the Medal of Honor with Dark Blue Ribbon
For donations to the World Wildlife Fund (WWF) Japan’s “Partnership to Protect the Ocean’s
Natural Treasures: Working to Promote a Sustainable Marine Economy”

developing social skills through teamwork, teamwork combined with deep learning.
4. By dividing the survey results by school type (elementary, middle, and high schools), it was
found that children grew through video production they did on this program regardless of
their developmental stage. In addition, the qualities and skills of children and students at
schools that were continuing the program grew much more than those of children at schools

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Community Relations

Spending on Corporate Citizenship Activities in fiscal 2023 (April 1 2022 - Mar. 31 2023)

by Region

Basic Policy
Management System ofCorporate Citizenship
Activities
PolicyResponsible Executive andFramework
Employee Participation andSupporting Systems
Performance Evaluationof Corporate Citizenship
Activities
Spending on Corporate
Citizenship Activities infiscal 2023

Composition Ratio by Field(Million Yen)

Latin America 5

India, South Asia,
Middle East and Africa 4Southeast Asia and Oceania 21
Europe and CIS 43

Operating Costs 13.9%
Wellness Medicine 0.2%

International Exchange 0.3%
Preservation of Temples, Shrines,
and Historic Sites 0.4%

North America 167

Economic Organizations 2.0%
Japan (Overseas-related)

348

Total
Expenditure:

2,065
million yen

Off-grid Area Support 2.4%

Support for NPOs/NGOs 2.6%
Japan 1,060

Publicity 4.3%
Environment 4.5%
Sports 4.8%

China and Northeast Asia 417

Academic 4.9%

Social Welfare 6.1%

Human Development Support

27.5%
Total
Expenditure:

2,065
million yen

Local communities

9.3%

Disaster Relief 9.1%
Art and Culture 7.8%

Sustainability Data Book 2023 129