CORPORATEGUIDEGlobal field
Milbon aims to be "the first Japanese company No. 1 in the world as aJapan

East Asia Region

We are creating an aging beauty model to be

We are contributing to regional beauty indus-

the first in the world to respond to the declin-

tries by training local human resources and by

ing birthrate and the aging of society. We areestablishing a collaborative framework that is

also building new sales hubs, expanding stu-

focused on education and that links our salesdios, and continuing to launch new products

activities with the efforts of our local sales rep-popular with a broad customer base, whichresentatives. We have built local subsidiaries

helps to strengthen ties between salons andincluding Milbon Trading (Shanghai) Co., Ltd.

clientele to attract life-long customers.

(Shanghai and Beijing) and Milbon Korea Co.,

professional cosmetics manufacturer by focusing on education to cultivate ideas
in the field and contribute to development of local beauty industries worldwide."
The Company is delivering the value of the Milbon brand to the world throughour four subsidiaries and each of our sales hubs outside Japan. We have alsoestablished production bases inside and outside Japan and have achieved aglobal supply network that transcends national borders.

Ltd. (Seoul and Pusan) as well as representative offices in Taiwan and Hong Kong.

Southeast Asia Region

EU・USA Region

In Southeast Asia, with its diversity of cul-

Milbon continues to build out its EU-USAtures, Milbon operates MILBON(THAILAND)

network, with MILBON USA,INC. in New York,CO., LTD. (Bangkok Sales Office and Thaithe heart of the beauty and fashion indus-Factory), followed by representive offices intries, and with a representive office in Turkey,Vietnam, Malaysia, Indonesia, and the Phil-

where the cultures of Europe and the Middleippines. We work closely with the region toEast meld together.

contribute to the rich beauty culture.

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Business model
The beauty market is transforming daily. Milbon's uniquebusiness model with the Fieldperson System and the TAC
Product Development System is able to nimbly respond to thesechanges and contribute to increased productivity at salons.

Fieldperson System
Fieldperson System
Beauty salons encounter various challenges every day. Milbon'sFieldpersons allow the Company to listen attentively to hair de-ProductFieldperson

signers and work with salons to help solve the difficulties they

Knowledge

Distributor

SalonUserface. Fieldpersons are sales representatives with advanced
knowledge of beauty needs and techniques. They provide education to help salons increase revenue and profit, and to build trusting relationships between salons and their clientele.

TAC Product Development System
Top hair designer

TAC Product Development System

Milbon Research&Development

Product
Knowledge

This is a proprietary framework for beauty technique and productstandardization systems leveraging the skills and conceptual approaches of Japan's top hair designers in the various fields,including hair coloring, styling, hair care, etc., of the beauty
industry. Designers with special expertise in certain techniques
are tapped to participate in product development. Their skills areanalyzed and the secrets are explored so that these best practices, or "success techniques," can be built into products and intoa beauty technique system that can be re-created at standard
salons.

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Seminar&Event
Milbon's business hubs all have in-house facilities equipped with the latest beauty

equipment that helps us respond to hair designers' inspiration to further delight theircustomers. We hold seminars in each region and provide an environment conducive toprofessional growth for hair designers. This support does not stop at techniques alone. We
also contribute to growth in the beauty industry by holding informational events anticipating
future changes in the industry.

Hosting events to usher in the futureof the beauty industry
We hold large-scale informational events every year to communicate the skills and future vision hair designers need in a beauty
industry that is transforming with the times.

Hosting a wealth of seminars andproviding Service Centerswith the latest equipment

Utilizing web media to communicate
various forms of information
We use the Internet to share technical information
about our products, share schedules and announcements for events, and broadcast a web pro-At our business hubs inside and outside Japan, we havegram that takes a close-up look at young hair de-opened studios that are equipped on a par with beauty salons.

signers today. We provide an informative environ-Milbon hosts seminars at our studios in each geographicalment supporting the professional growth of hair de-area to support the diverse skill development of hair designers

signers regardless of their region or time zone.

that include helping them gain information on the latest design
trends and learning various beauty techniques.

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Our Products
Beautiful hair brings women confidence and feels like stepping into a new world.

Styling

Delivering products through our hair designers creating gorgeous hair for each and every customer.

As times change, hair styles change instep with them. We offer a selection ofproducts

thatincorporate

thelatest

trends and skillfully bring the styling techniques of hair designers to life. These
products bring to home hair care both exquisite quality capturing professional designers' texturing effects and salon styling results.

Hair Care
Alleviating hair care concerns and going
one step further than beautiful hair, todazzlingly beautiful hair.
Care needs vary depending on the typeof hair, the customer's age, hair carehistory, etc.
We have developed a host of hair carebrands to fulfill women's wishes formore beautiful hair.

Aujua
From seasonal weather changes to daily stress and effects on hair from aging, women's hair receives all kinds ofimpacts. Aujua is a systematic hair care program that seeks out the deep causes of hair concerns and works witheach individual customer to create lastingly beautiful hair.

Color & Perm
The two prime elements for hair design
are color and form. We have a brand line

Villa Lodola

up that can bring out the intended de-Villa Lodola is an organic hair care brandsigns and advanced techniques of hair

fromprofessionals working with an array of dif-manufacturer Kemon. All products in theferent hair types.

brand are certified as organic by ICEA

Perm products with rich color variationand sold in over 15 countries under theand ideal form bring accent and hue tobrand concept of "true beauty brought out

different lifestyle moments for women.

Products

well-respected

Italianspecialty

by organic ingredients." Choosing thepower of nature to bring out beautiful hairleads to a new way of living. Milbon
brings this additional choice to its customers.

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