Trife Inc. Oralpeace Project
Bashamichi Otsu Bldg.,
4-43 Minaminakadori, Nakaku, Yokohama

http://oralpeace.com/Contains Damask rose blend, highly effective against oral candidiasis

An innovative oral care gel which is the first of its kind, this single
product tackles almost all the bacteria causing problems in the mouth
New, improved Oralpeace goes on sale in September
More effective, new-look packaging, improved viscosity, larger volume, aneasier-to-use productTrife Inc. (Headquarters: Yokohama, President: Daisuke Teshima) is launching “Oralpeace Clean &Moisture,” the new, improved version of its “Oralpeace” oral care product. The popular original“Oralpeace Brushing & Moisturising Gel (Green),” a revolutionary oral care product containing thepatented formulation Neonisin, extremely effective against the bacteria that cause problems inside themouth and safe even if swallowed, has a sales record of 400,000 tubes during the four years since its
release in July 2013; however, this new version boasts greatly increased effectiveness and improved usersensation.
The announcement of the results of research into the new-formula Neonisin-e, developed from Neonisin,which took place at the Yokohama Port Opening Memorial Hall last July 28, attracted a great deal ofattention for this invention as a worldwide first. And now, with the inclusion of the new-formula
Neonisin-e (patent pending), at the same time as upgrading the product to deal with almost the entire rangeof bacteria causing problems in the mouth, it has been given a comprehensive overhaul, resulting inimproved viscosity, a new packaging design, a larger volume, and more. As the result of this process, thenew “Oralpeace Clean & Moisture” is now going on sale.

Enquiries about
this release

Please feel free to contact us with requests for interviews, the loan of images, clarification of any
points that are unclear, etc.
Trife Inc. (staff in charge: Teshima/Ueda) Tel.: +81-45-663-2101 / E - mail: contact@oralpeace.com
Please also see our website for more details
http://oralpeace.com/

Facebook: https://www.facebook.com/oralpeaceTrife Inc. Oralpeace Project
Bashamichi Otsu Bldg.,
4-43 Minaminakadori, Nakaku, Yokohama

http://oralpeace.com/

Key points about the new,improved productThe inclusion of new-formula Neonisin-e, which is extremely effective against oral candidiasis, to replace Neonisin,which was less effective in this regard, has transformed the product. This single product now deals with almost theentire range of bacteria causing problems in the mouth.
*Please see the attached press release for details of Neonisin-e.

Viscosity has been improved, so that while still made from 100% naturally-derived, edible ingredients, the gel now has
a user-friendly texture, easy to grasp in the hand and to spread on a toothbrush or sponge, unlikely to drip or stretch intothreads. The popular mild, fresh taste is the same as ever.
Aluminum-layer laminated tube, flip-top cap design specifications.
Now contains 80 grams, a 5-gram increase.
Due to the changes in effectiveness, user sensation, design specifications, and content, the list price is now 1,200 yen(excluding tax). The price advantage over competing products has been maintained.
The product name is now “Oralpeace Clean & Moisture.”
As with the previous item, Art Director Noriteru Minazaki is responsible for the sophisticated package design.

Product name: Oralpeace Clean & Moisture Contents: 80g
 Package: Aluminum-layer laminated tube, in a presentation box
 JAN: 4571471280018
 List price: 1,200 yen (excluding tax)
 Release date: September 19, 2017

 All ingredients:
Glycerin (moisturizer/sweetener, palm-derived), water,
lactococcus culture extract (cleaning agent), xanthane gum(thickener, maize-derived), caesalpinia spinosa gum (thickener,leguminous plant-derived, new formulation), plum extract(cleaning agent), peppermint oil (flavoring), spearmint oil(flavoring), damask rose flower oil (flavoring, new formulation)

Enquiries about
this release* As a result of this product renewal, sales of the current product,“Oralpeace Brushing & Moisturising Gel (Green)” 75g, list price 1,000
yen (excluding tax), JAN 4571471270019, will be discontinued once
current stocks run out. A product renewal of Oralpeace Brushing &Moisturising Gel (Green) sold exclusively to dental clinics is scheduled
to take place from October. Sales of all other items (Oralpeace Mouth
Spray & Wash, as well as Sky Mint, Sunshine Orange, and For PET)
will continue as at present.
The existing product, containing Neonisin, outstandingly effective
against bacteria causing cavities, periodontitis, aspiration pneumonia,
and bad breath using only naturally-derived ingredients, was already arevolutionary item, the only one of its kind in the world. However, withthe addition of Neonisin-e, which sterilizes oral candidiasis, it hasevolved ever further, also bringing improvements to the packaging, theviscosity, and other aspects, in response to feedback from manycustomers. At the same time as spreading the news about the new“Oralpeace Clean & Moisture” widely and making the productavailable to many customers, we hope that this project will also lead tothe creation of jobs for people with disabilities. We look forward to
your continued patronage of Oralpeace.

Please feel free to contact us with requests for interviews, the loan of images, clarification of any
points that are unclear, etc.
Trife Inc. (staff in charge: Teshima/Ueda) Tel.: -81-45-663-2101 / E - mail: contact@oralpeace.com
Please also see our website for more details
http://oralpeace.com/

Facebook: https://www.facebook.com/oralpeace