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CHALLENGES OF THE
INDUSTRY

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSIONYOUR SKILLS, OUR FUTURE

KEY SKILLS FORTOMORROW’S CARE
LIFE SCIENCES & HEALTHCARE

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CHALLENGES OF THE
INDUSTRY

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

We’re experiencing a global Industry Renaissance today,bringing new ways – real and virtual – of seeing the world,
inventing, learning, producing and trading. Tomorrow’s
game-changers will not be those with the most automatedproduction systems, but those who build a culture ofknowledge and know-how to reveal and train the Workforceof the Future, able to solve the challenges of a planet lacking
sustainable solutions.
BERNARD CHARLÈS
Chairman of the Board
and Chief Executive Officer

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SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSIONFOREWORD

3

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The recent pandemic was the mostsignificant health challenge that the world
has been confronted with in the last 70
years. In addition, its growing and ageing
global population, compounded with a needfor more precise, sustainable patient care,have revealed the critical importance of Life
Sciences and Healthcare jobs, and a clear callfor the sector’s transformation.
This shift required by companies includes
core shifts in business processes, strategicplanning, regulatory frameworks, as well as
technological solutions. They are moving
their focus to deliver superior, patientcentric, outcome-driven experiences andcreate the processes to support them.
In order to gain in efficiency andsustainability, and ensure every person
on Earth has equal access to the highest
standards of preventive health and clinicalcare, the whole Life Sciences & Healthcare(LS&H) actors will have to accelerate theirtransformation
drastically,
engaging
altogether public authorities, academics,
industry leaders, scientists and citizens.

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

Adopting a coordinated and data-enabledapproach will be key – as will new models of
collaboration and innovation through virtual
twins. Indeed, Virtual twin experiences open
up new possibilities for Life Sciences and
Healthcare – enabling the sector to invent
new ways of innovating and to help people
live healthier lives.
“THE ONLY PROGRESS IS HUMAN”
At Dassault Systèmes, as we believethat progress stems from human talentover technology, empowering people
with new skills to innovate, and futureproof knowledge and know-how, will be
the cornerstone of the transformation.

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Thanks to learning and skills development
we will tackle current and future challenges
in the Life Sciences & Healthcare sector.
As the strategic transformation partner
for global Industrial and Academic leaders,Dassault Systèmes plays a unique role in thetransformation of the sector. This is why weare very pleased to share this new publicationfrom 3DEXPERIENCE® Edu, whose one of ourmain goals is to foster collective intelligenceon key emerging roles and skills. This e-book
is part of a series of publications called“Skills wanted for sustainable innovations,”
and focuses on revealing pivotal skills toaccelerate the Life Sciences & Healthcare
sector’s transformation and empower its
stakeholder. Thanks to a social listening
study, in partnership with Bloom, thepublication also highlights how those skills
are discussed on social media today.

Retaining Talent: the Life Sciences & Healthcare sector mustprioritize talent experience and skills development!
Beyond hiring the rightly-skilled profiles, retaining them is alsoessential in a sector where employee turnover is at a record high of
20.6%. Companies need to differentiate themselves on what they
can offer people, while adding value throughout their enterprisetalent lifecycle.

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

Randstad 2023 Talent Trend Research* highlights that talentscarcity and turnover are indeed part of the Top 3 pains of thesector. The study focuses on four key trends to help LS&H
employers attract, retain and empower their people, and create amore sustainable “future of work”:• purposeful talent experience: 77% of talent feel a company’s values
and purpose are important when selecting an employer.
• talent intelligence management: as of June 2022, 70.1% of pharmacompanies were hiring for data analytics roles, compared to 65%
a year before.
• internal mobility & skilling: 88% of LS&H employers say theirroles have been significantly elevated and/or expanded to include
mobility, development and career pathways, and skilling.
*Source: Randstad 2023 Talent Report

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SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

LIFE SCIENCES & HEALTHCARE:
PIVOTAL SKILLS TO FACE THE
CHALLENGES OF THE INDUSTRY

6FOREWORD
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INDUSTRY

From developing breakthrough precision
health like cell or gene therapy, to ensuring
the data & and digitalization imperatives,
while optimizing patients’ experiences,
regulatory or competitive pressure, andsustainability-driven objectives at the sametime: the Life Sciences and Healthcare sector
has several and complex challenges toaddress across its transformation journey.
Shifting the focus to deliver superior, patientcentric, outcome-driven experiences andcreating the processes to support them will
indeed completely transform how therapies
are discovered, developed, produced,
commercialized and used.
Life Sciences companies that transform theirbusinesses by facilitating data sharing acrossthe entire value network, and leveraging
existing know-how to deliver differentiatedpatient experiences will win.

This new paradigm requires massive skilling,
reskilling and upskilling for all sector’splayers, to empower them all along the value
creation and decision-making processes.

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

Dassault Systèmes recently collaborated withLong Island University (LIU) to become the first
3DEXPERIENCE Edu Center of Excellence in Life
Sciences focusing on research with high societal
impact to advance the fields of pharmaceuticalsciences, precision medicine and healthcare toensure their students can thrive in the digitalage. This partnership will provide cutting-edge
software and the right skills to their students; thiswill create impact for research and the Life Sciencesindustry for the years to come.

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Key skills & disciplines to help people live
healthier lives
From conversations with our customers andthe industry ecosystem, we have identified
key skills that are necessary to addressingthese challenges, and accelerating sector’stransformation towards more efficient,sustainable and personalized experiences.
Among them are Biomedical Engineering,
Drug Design, Bioprocess engineering, Biocomputing, Immunology, Quality Control &Assurance and Clinical Data Management.

In the graph on the next page are the skills,
powered by the 3DEXPERIENCE platform,
and their identification as “foundational” or“pivotal”.

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

Indeed, the 3DEXPERIENCE platform
accelerates collaboration and scientificinnovation
enabling
Life
Sciences
professionals to better manage complexity
and create better therapeutic experiencesin one virtual environment.

Underpinning
all
those
disciplines
and fostering multi-disciplinarity, the
3DEXPERIENCE platform provides a single
environment for the next generation of
doctors and health innovators to collaboratein the virtual world and create the conditions
to improve care in the real world.

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PIVOTAL SKILLS TO ACCELERATE LIFE SCIENCES & HEALTHCARE TRANSFORMATION

LIFE SCIENCES &HEALTHCARE: PIVOTALSKILLS TO FACE THE
CHALLENGES OF THE
INDUSTRY

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

9FOREWORD
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CHALLENGES OF THE
INDUSTRY

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSIONSOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLS

10FOREWORD
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Understanding how new technologies
are changing the game for Life Sciencescompanies and their professionals alsomeans getting more and more engaged tofurther develop the new skills required bydigital continuity. This starts with raisingawareness and fostering conversations
around them.

one-year period (January 2022 to January 2023)
to discover how those disciplines and skills are
discussed and by whom. The content includes
a mix of text, pictures and video content, to see
which topics are raised, those raising, and thosewhich gather the strongest levels of engagement.

We worked with our partner Bloom, an
artificial intelligence (AI) platform dedicatedto qualitative, predictive and strategic
analysis of social networks, to perform
an analysis of the different mentions ofthese identified skills in the Life Sciences &Healthcare sector.

Social networks contain an enormous amountof information that can be mined for powerful
insights. Bloom’s unique approach uses
semantic and social inference techniques toachieve unparalleled depth and accuracy in theanalysis of digital communities. It exploits theunique characteristics of networks to study
the propagation of information, to identify
the opinions of actors and to measure theirinfluence (“social inference”). Learn more athttps://bloomsocialanalytics.com/en/

We ran a social listening study on fivesocial media networks (Facebook, Twitter,
Instagram, YouTube & TikTok) and theirassociated websites and blogs, in two
languages (English and French) over a

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

Bloom methodology

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32,000

Then we could improve their noise, and keep
measuring engagement and continue towork hard in this direction with our partner
ecosystems: academia or industrials.
The data set gathered 13 skills anddisciplines that we identified to be part ofour referential. Over this 12-month period,
we collected almost 32,000 documents(posts + comments) that garnered more than
136,000 engagements (likes, shares andcomments) from almost 130,000 uniqueactors.
The English language represented 84%
of all documents, and 81% of the activity(documents and engagements), even on
French platforms. We observe that those
topics are mostly discussed in English
languages compared to the french one,
representing only 16% of all documents.

almostdocuments (posts and comments)
collected

13

skills anddisciplines identified

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

136,000
engagements from almost
130,000 unique actors

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SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSIONLESSONS LEARNEDFROM SOCIAL LISTENING

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What did we learn from this study? Let’s
first see how Life Sciences & Healthcare
skills are discussed on each platform.
• Twitter by far hosts the most conversations
on LS&H skills, accounting for 88% of all
posts and comments. However, it
proportionally shows lower activity(documents + engagements), accounting
for 44% of them. The most engaging
publications highlight how pivotal
disciplines like bio-computing anddata science skills help Life Sciences& Healthcare actors remain competent inregard to Industry 4.0 and hire the best
profiles. In France, the platform is mainly
used to promote corporate and institutional
capabilities, as well as job opportunities
and research.
• Instagram proves to be more engaging.
The network indeed generates up to 44%of the total activity while representing only

5% of all documents. Its content focuseson people-centric media like videos,testimonials or professional and personal
achievements. Universities also use it topromote their programs and celebrate thesuccess of their departments, highlighting
for example the competencies of graduatingclasses toward future-ready jobs.

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION• YouTube however accounts for only 4% of
posts and comments, and 9% of the total
activity, probably due to the specificity ofthe discipline that is not easily shareable
through videos format. It mainly stages
biomedical and bioprocess engineering
disciplines, which prove to have strong
online communities gathering aroundvideo content such as: “day in the life of anexpert”, skill talks and training, conferences(sometimes too long to engage properly),
career paths testimonials, or new methods
promotion.
14

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LIFE SCIENCES &HEALTHCARE: PIVOTALSKILLS TO FACE THE
CHALLENGES OF THE
INDUSTRY• Facebook and Tiktok account for less than
5% of both activities and documents; these
networks do not also seem to be the rightplace to engage on such topics. With lessthan 30 videos and low engagement, Tiktok
is exclusive to students sharing professional
career and everyday insights. Facebook on
its side focuses on official communicationand partnerships with companies oruniversities promoting their methods andprograms.
Influencers also are present on thesescientific topics. There are composed of life
sciences students or student associations,sharing testimonials or explaining someclinical best practices, or also dedicatedaccounts, like pharmacologist accounts, andeven academic influencers that share theirexperiences in labs.

DOCUMENTS BY PLATFORM

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

YOUTUBE 4%
INSTAGRAM 5%

CONCLUSIONFACEBOOK and TIKTOK <5%

TWITTER 88%

ACTIVITY BY PLATFORM
YOUTUBE 9%
TWITTER 44%

FACEBOOK and
TIKTOK <5%

INSTAGRAM 44%

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CHALLENGES OF THE
INDUSTRYKEY TAKEAWAYS: THE STATE OF CONVERSATIONS ABOUT SKILLS

We can observe from the social media
analysis that foundational and technicalskills of the Life Sciences & Healthcare
sector like Biomedical Engineering and Bio
Computing are being massively discussed,and can trigger strong engagement, whenaddressed in an engaging way. But there is
still large opportunity for emerging pivotal
disciplines to be profiled as well, helping to
explain how critical they are and which jobs
require them, now and in the future. Let’s
make a deep dive into some of these key
skills, either foundational or pivotal.
Overall, Biomedical Engineering and Biocomputing are the most widely discussed
skills across all platforms, and in bothlanguages. These also show strong potential

to remain very present in the future.
This is mainly due to the broad scientific,
professional and academic community
which, more than in any other industry, is ofgreat legitimacy, and benefits from better
patient trust. These two skills gather morethan 21,000 cumulated documents, for over
90,000 engagements.
Biomedical Engineering, Bio-computing,
Drug Design, Immunology and Quality
Control seem to take the forefront of
discussions and be the top skills having thestrongest potential in the future.

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSSKILLS HAVINGTHE STRONGEST
POTENTIAL FOR
THE FUTURE:

LESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

Biomedical Engineering
Bio-computing
Drug Design
Immunology
Quality Control

Bio-computing / Bio-informatics
Bio-computing is the most discussed
skill on social media, with more than
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INDUSTRY

12,000 documents for more than 32,000
engagements in english language and20,000 in french language. Hashtags used inconversation also show its strong proximity
to Data Science, another pivotal skill.
The topic is mainly addressed on Twitter(with 63% of the activity), and especiallyby the scientific community, whose experts
share online resources for training andacademic papers to help break into thesubject.
The academic and educational community isalso active on the topic, sharing conferencesandcontent,
frombreakthroughsophisticated projects to more didactic, realworld application.
Companies however focus on bio-computing
for recruitment and training programs

exclusively, with a goal to improve theiremployer brand and attract new talents.
The COVID pandemic has brought multiple
health topics to the forefront of social
media conversations, namely related tovaccinology, including the next most
discussed skills in our study: Immunology,
Quality Control & Assurance, and Clinical
Data Management (these last two being
especially discussed in France, and identified
as important skills to retain within the
country so it is not too dependent on the
US).

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

Biomedical Engineering
As a foundational and very establishedskill, Biomedical Engineering is also very
discussed skill and the one that garnered themost engagement. With more than 9,300
documents in English and almost 60,000
engagements, it triggers strong and diverse
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interactions, and even multiplies by 20 in
the French language, with 20,000
engagements for over 1,000 documents!
It is also the skill that garnered the mostunique active actors, being academic,
scientific or professional communities.
Many discussions come from the academic
community, with universities or institutions
highlighting award-winning profiles orprograms, as well as collaboration withindustry leaders, or students promoting
their future-ready skills and competencies.
The scientific community, and especially“Women in STEM” in the English language,is also very active on the topic, showcasing
research results and innovation whitepapers.
Finally, Life sciences companies promote
their professional training services, solutions,and platforms in relation to Biomedical
Engineering. Skill-Lync, for example, anIndian education startup helping engineers
train on industry-relevant skills, is a big
promoter of the topic, with many sponsoredvideos, especially on YouTube. Dassault
Systèmes is actually supporting Skill-Lync
since June 2022 through a partnership with
the Government of India’s New Education
Policy (NEP).

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

Instagram and Twitter are the platforms
where Biomedical Engineering is muchdiscussed, with respectively 57% and 30%
of all activities.
Drug Design
Drug Design is more present in the Englishspeaking market. More specifically,
Computer-Aided Drug Design (CADD)
certifications and applications are by far
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the most mentioned subjects, including
Artificial Intelligence topics, and calls fromconsumers (namely on Twitter) to explore
the subject and reduce time and cost for
new drug discovery.
But for now, these topics are mostly exclusive
to the scientific community, which shares
online resources for training and academic
papers, and to companies and labs promoting
their CADD services or drug discovery.
Immunology
Although Immunology is not discussed asmuch as other pivotal skills (garnering 245
documents only), it definitely triggers strong
reactions with 4,300 engagements in total
in english versus almost no engagementin french language. The renewed interestin public health topics pushes the scientificcommunity to communicate more andmore on the relevance of immunology
skills in vaccinology, immunotherapy, andpharmacology.
The academic community is also sharing
promotional posts on the matter, namely
coming from universities showing theirrelated programs and promoting students’testimonials or experimental progress on
this discipline.

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

In the US, the “Women in STEM” community
is also very active on the Immunology skills
topic.
Quality Control & Quality AssuranceWith 1,077 documents for 2,900
engagements in English, these skills aremoderately discussed but trigger more
and more engagement and expectations,especially since the pandemic. They are still
19

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missing in many countries’ conversationallandscape (this is the case in France), although
they are pivotal to improving healthcare’s
sustainability and efficiency in the long run.
Most existing publications are fromprofessional organizations sharing training
materials on current quality standards andlatest news and regulation, supported by
YouTube videos to understand current
methods. The video network indeed accounts
for 29% of the activity – while 45% of it
remains on Twitter.

showing how niche the subject is, even within
the academic and scientific communities.
This academic community, when it is present,
shares specialized training or students or
researchers testimonials, while scientificcommunity highlights projects to increaseskills and knowledge on the matter. Comparedto other skills, Facebook takes here a moresignificant share of the conversations, stillbehind Twitter (respectively 37% and 62%),
official research communication and result
sharing being the main focus.

The academic community is also sharing
scientific content or conference recordings
by professors and former students talking
about real-world applications.

Although Clinical Data is of great strategic
importance to improve precision andpersonalized health in the future, this
topic is not much discussed in English. It is
however more visible in French, with a quite
high share of the studied content: it is partof the Top3 most discussed topic with themost engagements in this language. Most

Clinical Data Management
Clinical Data Management is mostly
addressed by associations and institutions

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

20FOREWORD
LIFE SCIENCES &HEALTHCARE: PIVOTALSKILLS TO FACE THE
CHALLENGES OF THE
INDUSTRY

probably, due to the pandemic that revealeda strong need of not being that dependent
from other countries for their own healthcare
system.

within the virtual environment to optimize
therapeutic efficiency and to provide
stronger insights and better-informed
decisions to all stakeholders.

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

Bioprocessing engineering is a foundational
skill, gathered in English language almost
800 documents and more than 3,000
engagements. It is also generating lots ofmotivation (average number of interactions
per actor) and appears as the top 3 skills
on Youtube in categories like “Learn fromexperts” videos and long explanation/
recommendations videos.
Collaborative innovation, as a pivotal skill,
has not been covered in the study. However,
it is crucial for allowing a more holisticcollaboration across the ecosystem and21

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INDUSTRY

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSIONCONCLUSION

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CHALLENGES OF THE
INDUSTRY

The disruption of skills and jobs having
significant impacts on business and workers
worldwide, it is critical to anticipating theappropriate shifts to promote growth andmake informed decisions for the whole
stakeholders.
From skills development to job matchingand expertise sharing, knowledge and know
how are will make a difference in the way
we address the current health challenges.
Leveraging social communication to
maximize value network engagement fora digital transformation strategy will shapecollaborative scientific innovations. They
are also crucial to gaining momentum andensuring their identification, attention
and development for current workforce
and future graduates. We will continue
to facilitate these conversations anddrive innovative ideas and approaches togenerate more engagement from all ourpartners, either from business or academia.
But we’ll need your help to accelerate: welook forward to seeing your own social media
campaigns on required skills for tomorrow’scare. See you online very soon!

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

Visit https://3ds.com/edu/skills for more
information.
#pivotalskills #foundationalskills#virtualtwinexperience #tomorrowscare#bioinformatics/biocomputing#softwareengineering #drugdesign#immunology #biomedicalengineering#collaborativeinnovation#fieldserviceengineering#clinicaldatamanagement#supplychainmanagement #datascience#qualitycontrol #analyticaldevelopment#machining #bioprocessengineering
23For more information, visit our 3DEXPERIENCE
Edu Skills website

Our 3DEXPERIENCE® platform powers our brand applications, serving 12 industries,
and provides a rich portfolio of industry solution experiences.
Dassault Systèmes, the 3DEXPERIENCE Company, is a catalyst for human progress. We provide business and people withcollaborative virtual environments to imagine sustainable innovations. By creating virtual twin experiences of the real world
with our 3DEXPERIENCE platform and applications, our customers can redefine the creation, production and life-cyclemanagement processes of their offer and thus have a meaningful impact to make the world more sustainable. The beautyof the Experience Economy is that it is a human-centered economy for the benefit of all –consumers, patients and citizens.
Dassault Systèmes brings value to more than 300,000 customers of all sizes, in all industries, in more than 150 countries.
For more information, visit www.3ds.com.

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LIFE SCIENCES &HEALTHCARE: PIVOTALSKILLS TO FACE THE
CHALLENGES OF THE
INDUSTRY

SOCIAL LISTENING TOREVEAL CONVERSATIONSABOUT LIFE SCIENCES &HEALTHCARE SKILLSLESSONS LEARNED FROMSOCIAL LISTENING

CONCLUSION

24