History of Daimaru and Matsuzakaya
History of Daimaru
1717
1726

■ Shimomura Hikoemon Shokei opened a kimono fabric store

1728
1736

■ Nagoya store opened at Honmachi 4-chome, Nagoya and used the name

■ Osaka store

Daimonjiya in Fushimi, Kyoto. (Foundation of Daimaru)

Matsuya opened in Shinsaibashisuji, Osaka and began cash sales at fixed prices(present location of Shinsaibashi store).
■ Announced the store creed of■ Daimaru flagship store

Founder Shimomura Hikoemon Shokei

1743
1837
1907
1910
1912
1913
1920
1922
1927

Daimaruya for the first time.

Service Before Profit to all stores.

Daimonjiya opened in Funaya-cho, Higashinotoin, Kyoto.

■ Edo (Tokyo) store opened at Odenma-cho 3-chome, Nihonbashi, Edo.
■ The Oshio Rebellion broke out.
■ Established

Daimaru escaped burning at the hands of mobs due to its reputation as a philanthropic merchant.

Kabushiki Goshi Kaisha (joint-stock limited partnership) Daimaru Gofukuten (kimono fabric store) with a capital of ¥500,000.

■ Closed Edo and Nagoya stores.
■ Kyoto store opened at the present location.
■ Kobe branch opened in Motomachi, Kobe.
■ Established

Kabushiki Kaisha (stock company) Daimaru Gofukuten with a capital of ¥12 million.

■ Established the first weekly holiday (Monday) system in the department store industry.
■ Kobe store moved to the present location.
■ Established the first

Dyeing Laboratory & Hygienic Laboratory (present Consumer End-UseResearch Institute) in the department store industry in Osaka store (present Shinsaibashi store).

Osaka store opened in 1726

1928
1947
1948
1950
1953
1954
1959
1960
1983

■ Changed the company name toKabushiki Kaisha Daimaru.

■ Kochi Daimaru opened.
■ Established Daimaru Kogyo, Ltd.
■ Shimonoseki Daimaru opened.
■ Hakata Daimaru opened.
■ Tokyo store opened at the Yaesu exit of Tokyo station.
■ Launched the original mens brand Trojan.

■ Established Peacock Industries Co., Ltd. (present Peacock Stores).
■ Adopted a corporate identity system (CIS) and created a new logo.
■ Umeda store opened in Osaka Terminal Building

Edo store in Odenma-cho by Utagawa Hiroshige

1987
1995
1997

Acty Osaka.

■ Kobe store opened its first nearby directly-operated store(present Former Foreign Settlement Bldg. 38).

■ Kobe store was hit by the Great Hanshin Earthquake.
■ Kobe store was restored and grand opened.
■ The annex to Fukuoka Tenjin store of Hakata Daimaru grand opened with increased floor space.

1999■ Out-of-store sales reform started.
■ Store-based sales reform started.
■ The

2000

Customer s View project started.

■ Personnel system reform started.
■ Back-office functions reform started.

2002■ Established Daimaru s environmental philosophy.
■Daimaru s famous umbrella
printborrowing in2003

Introduced a new merchandise information system.

■ Hakata Daimaru and Nagasaki Daimaru merged.
■ Sapporo store opened.
■ Launched a new customer information system.

2005
2006

■ The 2nd store-based sales reform started.
■ New personnel system reform started.
■ Newly formed Planning Office for New Umeda Store.

2007
Show windows of Osaka store thatﬁrst appeared in Osaka in 1914

■ LaLaport Yokohama store opened.

September 3, 2007 The Daimaru, Inc. and Matsuzakaya Holdings Co., Ltd.
■ Urawa Parco store opened.
■ Tokyo store moved to a new building and opened in the first phase.

2009
2010
Osaka store whose ﬁrst phase ofconstruction was completed in 1922

2011

■ The north wing of Shinsaibashi store opened.

March 1, 2010 Merged The Daimaru, Inc. and Matsuzakaya Co., Ltd.
■ Umeda store reopened with increased floor space.

History of Matsuzakaya
1611■ Ito Genzaemon Sukemichi, a son of Ito Ranmaru Sukehiro who served Oda Nobunaga, opened a kimono

1659■ Sukemichi s son Sukemoto opened a kimono fabric and fancy goods wholesale store in Chayamachi,

1736
1740
1745

■ Ito Gofukuten changed its trade from a silk kimono fabric wholesaler to a silk and cotton kimono fabric retailer.

1768
1907

■ Acquired Matsuzakaya in Ueno Hirokoji and began business asfabric and fancy goods wholesale store in Honmachi, Nagoya. (Foundation of Matsuzakaya)
Nagoya and called himself Ito Jirozaemon. (Since then the heads of the Ito family succeed to the name Jirozaemon.)■ Ito Gofukuten became a kimono fabric purveyor to the Owari Tokugawa clan.
■ Kyoto Merchandising Branch opened in Muromachi Anekoji.

(Newly built at the present location in Shinmachidori Rokkaku in 1749)
Ito Matsuzakaya.

■ Ueno store was rebuilt into a Western-style building to display goods for sale and reorganized into

Goshi Kaisha(limited partnership) Ito Gofukuten (capital ¥250,000) to become ﬁnancially independent. Employed saleswomen.

1910■ EstablishedMatsuzakaya by Utagawa Hiroshige

Kabushiki Kaisha Ito Gofukuten with a capital of ¥500,000. Reopened Nagoya

store at Sakaemachi Kado, Nagoya as the ﬁrst department store in the Nagoya region.

1911
1917
1918

■ Formed Ito Gofukuten Boys Music Band. (Present Tokyo Philharmonic Orchestra)■ Completed the new main building of Ueno store. (Burnt down in the Great Kanto Earthquake in 1923)■ Adopted uniforms for the ﬁrst time in the department store industry.

(Striped cotton kimono with a muslin sash)

1924
1925

Nagoya store reopened in Sakaemachi in 1910

■ Ginza store opened at the present location. Allowed customers to enter all ﬂoors with their shoes on for the ﬁrst time in the department store industry.
■ Changed the company name toKabushiki Kaisha Matsuzakaya.

■ Nagoya store moved to Minamiotsumachi (present location).

1929■ Rebuilt the new main building of Ueno store at the present location.
■ The ﬁrst elevator girls in the department store industry debuted in Ueno store.

1930
1932
1957

Women in the industry s ﬁrst uniforms (kimono)■ The basement of Ueno store was directly connected to Ueno Hirokoji station on subway Ginza line.
■ Shizuoka store opened.
■ Added a south wing to Ueno store.
■ Established Matsuzakaya Kimono Museum in Kyoto.

1966
1971
1972

■ Held a huge sale on live animals on the roof of Ginza store.
■ Okazaki store opened.
■ Built an annex to Ginza store and opened an underground passage leading to Ginza subway station.
■ Added a north wing to Nagoya store.

1974
1979
1991

■ Nagoya Station store opened.
■ Takatsuki store opened.

Poster of Ito Gofukuten■ Issued Matsuzakaya My Card.
■ Nagoya store added a south wing to consist of three buildings.
■ Opened1993
1995
1996
1998
2000
2001
2003
2004
2005
2006

Matsuzakaya Museum in the south wing of Nagoya store.

■ Established a corporate philosophy.
■ Put up a website and opened an online shop.
■ Added a north wing to Shizuoka store.
■ Established an employee code of conduct and basic business transaction rules.
■ Developed the Matsuzakaya environment program and launched a new information system.
■ Toyota store opened.
■ Nagoya store added a new south wing to increase its ﬂoor space to the largest level in Japan (86,758 m2).
■ Introduced an executive oﬃcer system and established a management code for personal information protection.
■ Opened an oﬃcial goods shop at the Exposition of Global Harmony.
■ Established a pure holding company

Matsuzakaya Holdings Co., Ltd.

established a joint holding company J. Front Retailing Co., Ltd. and integrated management.

2007
2008

Ginza store, the first department store allowing
customers to enter with their shoes on■ Store-based sales reform started.

Nagoya store moved to the present locationin Minamiotsumachi (at that time)■ Out-of-store sales reform started.
■ Integrated information systems with Daimaru.

to form Daimaru Matsuzakaya Department Stores Co. Ltd.

2011

■Keicho kosode from the Matsuzakaya collection was designated as an important cultural property.

Elevator girls of Ueno store