Anti-aging haircare supplements for thescalp and hair to delightfully enjoy
hair designs as long as you want.

<Image>Mature women wish to practice effective haircarewith a positive attitude.
Some women havea negative image of haircare
products for aging.
Anti-aging haircare used to be for hiding problems. Modern
mature women wish to enjoy the transformation of becoming
beautiful without taking a negative view of aging. They look forYes

aging haircare products that they can use in everyday life in a70

positive way. Valuing a bright and positive image leads to theexpectation of using haircare products.

“Uncool”“Obviously forolder people.”%

Surveyed by Lebel in 2015. (N = 97/Women in their 40s to 50s)

Do you have any aging haircare
products that you can recommend
with confidence?
What clients look for is anti-aging haircare products thatare highly effective and that they can use with a positive attitude.*1［Q: have you experienced any changes in hair due to aging?］
The percentage of awareness among aging women compared toyounger women.

Losinghair volume

hair designs as they like.

1.9 times

Losingelasticity

Mature women start aging haircare to stay beautiful no matter

1.5 times

Losinghair

how old and to enjoy different hairstyles as long as possible. Inorder to continue practicing anti-aging haircare positively, they

Points related tohair design

No matter how old,
women want to enjoy

1.9 times

Hair became
prone to dry.

must actually feel the effects of care that correspond with

Hair’s texture became
not as good as before.

elements related to hair design, such as changes in volume,
elasticity, and hair amount, in addition to the texture care forAges 25-39

Losinghair shine

Ages 40-54

conditioning the surface of the hair.
0100200（%）

Surveyed by Lebel in 2012 (n = 360)*1

Age-appropriate haircare（mm）（N / ㎟）

0.10

350

0.09

300

0.08

250

0.07

200

0.06

150

Anti-aging haircare focused on
the power of nutrient-dense vegetables.
ModernViege focuses on the abundant nutrition from vegetables and thesupplements that are made by condensing each of the functional

Yescomponents. Vegetables are brightly colored and beautiful and70

anti-aging and wellness. The concepts of supplements arehold strong power, attracting attention from the perspectives of%incorporated into haircare by using the power of nutrient-dense
vegetables. We would like to offer positive anti-aging care for thescalp and hair that increases the sense of fulfillment.

Surveyed by Lebel in 2015. (N = 97/Women in their 40s to 50s)

Do you have any aging haircare

Viege aims to achieve positiveanti-aging haircare that increases
the possibilities for designing hairstyles.

［Q: have you experienced any changes in hair due to aging?］
The percentage of awareness among aging women compared toFor hair that never thinsor weakens. For hairstyles
that clients can enjoy as longLosing

Mature women start aging haircare to stay beautiful no matteras they want.

LosingFrom the loss of volume, firmness, and shine to unwanted curls,
roughness, and dryness, the aging phenomena of the hair are

Hair became

primarily caused by thinning hair and the weakening of hairstrength. Viege focuses on the causes and responds to theHair’s texture became

Ages 25-39

0100

aging phenomena by increasing the internal strength of weak,Ages 40-54

thinning hair. Additionally, it works to condition the scalp for new200（%）

hair growth. Viege is an anti-aging haircare line where clients

Surveyed by Lebel in 2012 (n = 360)

can actually feel the effects of haircare to enjoy hairstyles.

[Changes in hair due to aging]（mm）（N / ㎟）350

0.10Hair thickness

0.090.08300

250

0.07200

Hair strength

0.06

15010s

20s

30s

40s

50s

60s

Surveyed by Lebel in 2012

Viege Shampoo
Gently cleanses the delicate scalp to restore the hairand eliminate the source of roughness.

Vegetable power intensifiesMetal ions from tap water accumulate in the hair with age causing roughness, loss of shine,and preventing the penetration of hair treatment. The symptoms of aging are gently treatedalong with cleansing excessive sebum and unwanted odor.*2 This shampoo helps restore
the scalp and hair, conditioning the hair to become healthy.
*2: Sulfosuccinic acid-based cleansing ingredient, *1: Moisturizing ingredients (loofa extract, perilla extract, licorice extract *2)

Anti-aging haircare supplements for

Loofa extract(Moisturizing)

Perilla extract(Moisturizing)

240 mL/600 mL/1000 mL (Refill)

Viege Hair Treatment S/VStrengthens the hair from within to alleviate unwanted curls.
Nano-sized cortex reinforcing ingredients *3 and plant-based CMC reinforcing
ingredients *4 penetrate thinning hair because of aging to strengthen the hair□from within.
There are two types of hair treatment for alleviating unwanted curls andconditioning the hair to gain suppleness.

□□□
Asparagus stem extract

Burdock root extract

Formulated in Viege Hair Treatment S.

Formulated in Viege Hair Treatment V.

(Softening and moisturizing)(Restoring suppleness and elasticity/Moisturizing)

240 mL/600 mL/1000 mL (Refill)

SOFT
S: Soft(Increase softness)

VOLUME
V: Volume(Increase elasticity)＜Image＞

viege FragranceWith the fresh green color (image) and grapefruits as the main note, the fragrance is glamorousand filled with transparency.

Vegetable power intensifies

Viege Shampoo

Viege Root Care Mist

Gently cleanses the delicate scalp to restore the hair

Conditions the scalp environment to add volume to roots
Formulated with active isoflavone *5, a soy-derived component that is the source of female

Metal ions from tap water accumulate in the hair with age causing roughness, loss of shine,
hormone-like effects. This scalp treatment helps condition the scalp environment of dryness,tension, and odors to add elasticity to the roots to lift the hair lightly.

<How to use>
After removing moisture with a towel, spray onto the scalp four to six times and spread evenly.

Anti-aging haircare supplements for

After that, blow dry the hair while lifting the roots.

Loofa extract

Perilla extract
Active isoflavone(Moisturizing)Apple fruit extract(Moisturizing)

Five types of herb essence *6(Moisturizing)

180 mL

Viege Hair Treatment S/V

Viege Medicate Essence
For thicker, stronger and healthier hairStrengthens the hair from within to alleviate unwanted curls.
Effective ingredients*7 penetrate deeply into the scalp to promote the flow of blood to activate
the cells.
While preventing hair loss, this hair growth tonic is designed for women to grow thicker,
stronger, and healthier hair.

□<Effects/Efficacies>
Hair growth, thinning hair, itchiness, baldness prevention, hair growth promotion, dandruff,
hair loss after illness and childbirth, and pilatory.

□<How to use>
After removing moisture with a towel, spray onto the scalp eight to ten times and massage well.

□□

Ginseng extract[Effective ingredients]

100 mL (Quasi-drug)

Mulberry root bark extract(Moisturizing)

Bamboo root extract *8(Moisturizing)

Product name: Scalp Essence NY a<*For illustrative purposes only.>

With the fresh green color (image) and grapefruits as the main note, the fragrance is glamorous＜Image＞*1: Sulfosuccinic acid (C12-14) pareth-2Na, *2: Glycyrrhizic acid 2K, *3: Succinoyl Atelocollagen, hydrolyzed elastin, hydrolyzed keratin (wool), cystine, platinum, *4: Almond oil, macadamia nut oil, meadowfoam seed oil, hazelnut oil, rice germ oil, sheabutter, avocado oil, tea seed oil, grape seed oil, jojoba oil, Rosa canina fruit oil, evening primrose oil, *5: Equol, *6: Tilia cordata flower extract, chamomile flower extract, rosemary leaf extract, purple root extract, glycyrrhizin acid 2K, *7: Licorice root extract(glycyrrhizin acid 2K), sialids extract, carrot extract, *8: Bamboo underground stem extract

Vegetable power intensifies
the beauty of the hair.
Anti-aging haircare supplements forthe scalp and hair <Viege>

□□

□

□

＜Image＞

Viege ShampooViege Root Care Mist

Positive communication is the key toGently cleanses the delicate scalp to restore the hair

Vegetable power intensifies

Conditions the scalp environment to add volume to roots

respond to the feelings of mature women.
Metal ions from tap water accumulate in the hair with age causing roughness, loss of shine,
Women in their late 30s and older have experience and keen eyes to take the measure of things.
Additionally, hair aging is a sensitive problem for women. Positive communication skills are especially critical.

Anti-aging haircare supplements for
Mature women want to hear about the ideal conditions other thangs
he feelin

Tofmature

womensuggestions for hair problems.
They want to hear words that leave a positive impression.
They want people to be sympathetic by taking the same perspective.

Loofa extract

Perilla extract
Active isoflavone

Many clients already notice changes in the hair due to aging.

Apple fruit extractOther than suggestions on aging, they really want specific advice along with positive suggestions,such as “the style looks better if you add volume to the top.”
Also, sympathetic communication is important because they want an understanding of their feelings
when they seek advice.

Viege Hair Treatment S/V

Viege Medicate Essence

Please recommend Viege products by saying“to make your hair look more beautiful,”

For thicker, stronger and healthier hairStrengthens the hair from within to alleviate unwanted curls.

instead of saying “because of aging hair.”□ Want to completely remove dirt, but want to wash the scalp gently.
Viege is recommended for women because it gently removes excess dirt while leaving what’s necessary
for the scalp.

□ Want to prevent unwanted curls and roughness to make the hair smooth.
Viege makes haircare easy because the hair texture becomes smooth and eliminates unwanted curls.

□ Want to moisturize the scalp but leave the roots fluffy and light.
Viege is recommended for women who want to moisturize the scalp but leave volume at the roots.

□ Want to add volume to the hair and enjoy different hairstyles.
Viege helps grow the hair firm so you can enjoy hair colors and perms.

Poor phrase: “Your hair lost elasticity/suppleness and volume due to aging, so I recommend Viege.”
Ginseng extract

Viege’s wish is to provide positive assurance to clients so thatthey can enjoy hair designs as long as they want.
<*For illustrative purposes only.>

With the fresh green color (image) and grapefruits as the main note, the fragrance is glamorous＜Image＞

This catalog was printed using environmentally friendly recycled paperand soy ink. The copying, reproduction, display of the pictures, articles,
and information in this catalog is prohibited. LebeL hair products areintended for use under professional instruction and guidance.

LebeL / www.lebel-takara.com
Takara Belmont Corp.