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Awards Entry

2014 Asia-pacific Conference
Project of giving the opportunity of career experience
to children
JCI JAPAN

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Entry Information
Award Program:

2014 Asia-Pacific Conference

Category:

NOM Information
National Organization:

National President:

JCI JAPAN

Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization:

JCI Nagoya

President:

Shogo Aoki

President Email: shogo_aoki@noritsuisu.co.jp

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Basic Information
Duration : November 17, 2013
Staff : 36members
City of Nagoya, Japanese Red Cross Society, police department, fireSponsors :department, martial arts fighter
Budget : US$15,000
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Students (6 to 12 years old) of elementary schools in Nagoya and
Who is benefited ?:Surround areas and 2.2 million residents of Nagoya
Objective : To create positive change by allowing children who will play importantroles in the future to know that jobs are the means not only for making aliving but also for social contribution, so that children will be able to provide
service to humanity through their jobs in the future.
1. We must not forget that jobs play an important role as means ofsocial contribution in addition to the means of making a living. Thismeans that citizens provide service to humanity through their jobs.
2. However, according to a survey by the government, only 5% of
next-generation citizens answered "being helpful for many people"
as a reason to work.
3. Therefore, it is important for next-generation citizens to understandwhat kinds of jobs provide service to humanity and how.
4. To have such understanding, it is important for next-generation
citizens to experience actual jobs. According to a survey by a
private toy manufacturer, many children answered that they would
choose their future careers after seeing actual workers.
5. However, Japanese school education focuses on improvements inacademic ability, and does not provide career experience
opportunities to next-generation citizens.
6. It is necessary to provide opportunities to promote children’s
recognition of the importance of service to humanity through career
experience.
Overview : JCI Nagoya provided at least 4,400 elementary school children (6 to 12
years old) and their parents opportunities to experience the work oflawyers, dentists, nurses, pharmacists, emergency workers, architects,
heavy machine operators, flower designers, manicurists, musicians,
martial arts fighters and greengrocers.
Results : <Result>Next-generation citizens who participated in the program learned whatkinds of jobs provide service to humanity and how through career
experience they can make positive change to provide service to humanity
through their future careers.
<Grounds for the result>・Results of the questionnaire conducted for elementary school children
who participated in the program.
Of the children who experienced the community service aspect of careers,
64% answered that they found occupations in which they would like towork in the future, and 67% said that they would study for their future
careers.
・Interviews in the career experience booths"Children participated in the career experience with interest. They seemed
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to be having fun." (Heavy machinery experience booth)"Although the program was 90-minutes long, children drew plans ofhouses enthusiastically. Some of them wanted to become architects, andsome others wanted to take materials home to continue at home."(Architect booth)
Actions Taken : 2013
August: Project planning
August – October: Members of JCI Nagoya requested cooperation fromthe City of Nagoya, police department and a martial arts fighter, andconducted a preliminary survey of jobs for preparation of booths.
October: Members of JCI Nagoya distributed flyers at elementary schools
in Nagoya.
November: Implementation of the projectDecember: Members of JCI Nagoya visited the sponsors to thank themand conduct a follow-up review.
Reception
Explanation of the purpose
Career experience in booths
1. Lawyer booth
It facilitates children’s understanding of the social role of the jobof trying people by holding a mock trial.
2. Dentist booth
It facilitates children’s understanding of the social role of dentists
to help patients through simulation of a dentist’s practice.
3. Nurse booth
It facilitates children’s understanding of the social role of nurses
to serve injured people and those requiring nursing care throughsimulation of nursing work.
4. Pharmacy booth
It helps children to learn about the role of pharmacists and thevalue of their work to help patients through simulation of the work ofa pharmacist.
5. Police boothWith the cooperation of the Aichi Prefectural Police, it allows
children to understand the social role of police officers to protect
regional peace through experience of crime-prevention and disaster
relief work of local police officers.
6. Emergency worker booths
・Firefighter boothWith the cooperation of the Nagoya Fire Bureau, it facilitateschildren’s understanding of the social role of firefighters to protect
communities through the experience of rescue work and bytouching a fire engine.
・Paramedic booth
It facilitates children’s understanding of the social role ofparamedics to protect the lives of people at the places of
emergency care through simulation of emergency life-saving work.
7. Architect booth
It facilitates children’s understanding of the social role of architects
to design lifestyles and communities through experience ofarchitectural design.
8. Furniture shop booth
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It facilitates children’s understanding of the social role of furniture
shops to make people’s lives affluent through the experience ofmaking shelves.
9. Heavy machinery experience booth
It facilitates children’s understanding of the social role of heavymachinery in city development by allowing them to ride a heavymachine actually used at construction sites.
10. Flower design booth
It facilitates children’s understanding of the social role of flower
arrangement to enrich people’s minds through first-handexperience.
11. Manicurist booth
It facilitates children’s understanding of the social role ofmanicurists to inspire people through first-hand experience.
12. Music booth・It facilitates children’s understanding of the social role of singers
and idols to emotionally move people through the experience ofvoice training.
・With the help of one of Japan’s top shamisen (Japanese
instrument) players, it facilitates children’s understanding of thesocial role of the occupation to move people’s hearts with music.
13. Martial arts booth
Through a lesson of mixed martial arts by a professional fighter, it
facilitates children’s understanding of the social role of martial arts
fighters to move people with their physical/mental strength anddreams.
14. Greengrocer booth
It allows children to learn the value of greengrocers through theexperience of product distribution and money flow using a virtual
currency.
Recommendations : <Achieved goals>
・Children were able to learn what kinds of jobs provide service tohumanity and how by experiencing at least one occupation.
・Children were able to learn the importance of providing service tohumanity through jobs.
・64% of the children said that they found occupations in which theywould like to work in the future.
<Key points>
・Career experience allowed next-generation citizens, of which only 5%
had known the role of occupations to help many people, to understand an
important aspect of social contribution through occupations.
・As a result, it brought positive change to next-generation citizens tochoose their future careers based on how such careers provide service tohumanity.
<Improvements to be made>・A time limit should be set for each occupation to allow more children toexperience different occupations.
・Career experience booths should be increased by attracting moresponsors.

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Award Category criteria

To create positive change by allowing children who
will play important roles in the future to know that jobs
are the means not only for making a living but also forsocial contribution, so that children will be able toprovide service to humanity through their jobs in the
future.
The program aligns to the JCI Plan of Action in that it
showed what kind of activities are conducted andwhich actions are taken by JCI Nagoya to at least
4,400 elementary school children and their parents.
・Focus was placed on providing an opportunity fornext-generation citizens to experience as manyoccupations as possible.
・The project was implemented within the planned
budget thanks to the voluntary participation of sponsor
companies and organizations based on theirunderstanding of the importance of CSR activities.
Promotion of the JCI Mission
JCI Nagoya provides opportunities for next-generation
citizens to learn about the importance of service tohumanity and grow up through career experience inthis project.
Promotion of the JCI Vision
JCI Nagoya shows next-generation citizens theimportance of service to humanity through career
experience in this project.
As a result, next-generation citizens who learned about
the importance of service to humanity throughoccupations will create a network of active citizens toconvey such importance to other next-generation
citizens.

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Award Category criteria

・JCI Nagoya conducted a questionnaire survey forelementary school children (6 to 12 years old) who
participated in this project to know if they understood
the role of occupations in social contribution.
・JCI Nagoya conducted a questionnaire survey forelementary school children (6 to 12 years old) who
participated in this project to confirm that they learned
the importance of service to humanity throughoccupations.
1. Next-generation citizens who participated in the
project experienced at least one occupation each.
2. Next-generation citizens who participated in the
project understood the role of occupations insocial contribution through first-hand career
experience.
3. Next-generation citizens who participated in the
project learned about the importance ofproviding service to humanity throughoccupations, resulting in the creation of a
network to convey such importance to othercitizens.

<Grounds for 1>
・Questionnaire result
All the children participated in the project answeredthat they experienced one or more occupations.
<Grounds for 2 and 3 >・Questionnaire results
66% of the children who experienced the community
service aspect of occupations said that they would liketo work in the occupation they experienced in the
program when they grow up.
67% of the children who experienced the community
service aspect of occupations said that they would
study for their future careers.
83% of the children who experienced the community
service aspect of occupations felt that working wasfun.
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64% of the children who experienced the community
service aspect of occupations said that they foundoccupations in which they would like to work in the
future.
・Interviews in the career experience booths"Children participated in the career experience withinterest. They seemed to be having fun." (Heavymachinery experience booth)"Although the program was 90-minutes long, children
drew plans of houses enthusiastically. Some of themwanted to become architects, and some others wanted
to take materials home." (Architect booth)

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Award Category criteria

The project targeted the following two of the ten
principles of CSR.
1. CSR Principle 1: Businesses should support andrespect the protection of internationallyproclaimed human rights.
・Sponsor companies that provided career
experience opportunities conveyed theimportance of service to humanity throughoccupations to next-generation citizens.
・Service to humanity is a contribution to asustainably developable society, in which people
protect the human rights of others.
・Therefore, such sponsor companies supportand respect the protection of human rights.
2. CSR Principle 2: Businesses should make surethat they are not complicit in human rights
abuses.
・Sponsor companies that provided career
experience opportunities reaffirmed theimportance of service to humanity throughoccupations and ensured not to participate
actively in human rights violations.
・10 companies to which members of the JCI Nagoya
belong sponsored this project.
・JCI Nagoya had sponsor companies show
elementary school children that service to thecommunity is provided through occupations.
・Sponsor companies reaffirmed the importance ofservice to humanity through occupations in the processof showing the importance of such service toelementary school children.
・Sponsor companies that reaffirmed the importanceof service to humanity through occupations improved
their business value by deepening their understanding
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of the protection and support of human rights, as wellas the importance of ensuring not to participate
actively in human rights violations.

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Award Category criteria

・It allowed each elementary school child toexperience at least one occupation and learn whatkinds of jobs provide service to humanity and how.
・It allowed elementary school students to learn about
the importance of providing service to humanity
through occupations.
・64% of the children said that they found occupations
in which they would like to work in the future.
<Result>
Next-generation citizens who participated in the
program learned what kinds of jobs provide service tohumanity and how through career experience they canmake positive change to provide service to humanity
through their future careers.
<Grounds for the result>・Results of the questionnaire conducted forelementary school children who participated in the
program.
Of the children who experienced the community
service aspect of careers, 64% answered that theyfound occupations in which they would like to work in
the future, and 67% said that they would study for their
future careers.
・Interviews in the career experience booths"Children participated in the career experience withinterest. They seemed to be having fun." (Heavymachinery experience booth)"Although the program was 90-minutes long, children
drew plans of houses enthusiastically. Some of themwanted to become architects, and some others wanted
to take materials home to continue at home."(Architect booth)

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Award Category criteria

1. Higher evaluation of the LOM by the local
government
The person in charge of the City of Nagoya,
which was an outside sponsor, expressed that he
was highly willing to promote career experience
opportunities in the city.
2. Higher evaluation by citizens
JCI Nagoya indicated to more than 4,400
citizens the importance of service to humanity
through occupations, and enhanced the degree of
its recognition through the project.
3. Commitment of sponsor companies to CSR
activities
10 sponsor companies/organizations participatedvoluntarily in career experience booths andactively committed themselves to JCI Nagoya’s
CSR activities. Future cooperation of suchcompanies/organizations can be expected.
・JCI Nagoya provided an opportunity to experienceat least one occupation to every elementary school
child who participated in this project.
・The children understood the social contribution
aspect of occupations through first-hand career
experience.
・JC Nagoya provided an opportunity for nextgeneration citizens to learn about the importance ofservice to humanity and grow up through career
experience in this project.

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Award Category criteria

・Positive change will be brought to the career view ofnext-generation citizens who participated in the
program as they will choose their occupation withservice to humanity in mind.
・Next-generation citizens who participated in thisproject will expand a network to convey theimportance of service to humanity through occupations
to other citizens and create a sustainably developable,
stable society.
・Companies will deepen their understanding of theimportance of CSR activities and become permanently
committed to the protection and support of humanrights.
・Companies will deepen their understanding of theimportance of CSR activities and permanently ensure
not to participate in human rights violations as they
reaffirm through the career experience program thatthey are providing service to humanity.
・A time limit should be set for each occupation toallow more children to experience different
occupations.
・Career experience booths should be increased byattracting more sponsors.

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