PRESS RELEASE
Stezzano, 9 December 2013

For immediate release

BREMBO: REACHED THE 500,000 FAN MARK ON FACEBOOK
Brembo reaches half a million fans subscribed to its Facebook page. A remarkable achievement
for a component manufacturer who has more fans than several other competitors, coming close to
the leading giants of the automotive industry.
This achievement is the fruit of an ongoing digital communications campaign and of a relationshipwith social network users that began in 2011 with the launching of its first fan page.
The Brembo Group not only managed to gather a significant fan base, but has also succeeded ingetting them actively involved. The page fans, in fact, show a level of interest and participation thatis among the highest in the automotive sector. This means that logged users do not just view thecontents and uploaded posts, but once they click on the "like" button, they participate, interact andexchange feedback with the company.
Brembo owes its current placement also to a precise strategy that caters to Facebook users allover the world, inviting them to the official page in their language. From this point of view, Brembois one of the few Groups in the industry that posts its page in as many as 9 languages (English,Spanish, Italian, German, Portuguese, French, Russian, Chinese and Japanese) and by so doing,encourages the highest level of involvement.
Brembo's "social" ecosystem is completed by an active presence on all of the leading digitalplatforms like Twitter, Google+, Pinterest, Linkedin, Instagram. Added to this is an impressive
presence on video streaming channels like YouTube and YouKu, the Chinese on-line streaming
website. Through these two platforms, Brembo offers its fans over 150 video clips that over thecourse of 2013 have totalled more than 150,000 minutes of logged viewers.
The Group’s interest in social media is bound to grow in the upcoming years and aims atembracing bands of users that are more and more global and larger. In fact, the Group will soon bepart of Sina Wibo, the most popular micro-blogging platform in China.
Brembo's vocation for the web is also the fruit of an experience acquired over the years through its
website, www.brembo.com, by all means a window entirely dedicated to the world of brakes, which
besides the sections dedicated to the Group's institutional stakeholders, also includes contents forend customers.
About Brembo SpABrembo SpA is the world leader and acknowledged innovator of disc brake technology for automotivevehicles. Brembo supplies high performance brake systems for the most important manufacturers of cars,
commercial vehicles and motorbikes worldwide, as well as clutches, seats, seat belts and other components
for racing. Brembo is also a leader in the racing sector and has won more than 200 championships. Todaythe company operates in 16 countries on 3 continents, with 22 production and business sites, and a pool of
about 7.000 employees, about 10% of whom are engineers and product specialists active in the R&D. 2012
turnover is € 1.388,6 million (31.12.2012). Brembo is the owner of the Brembo, Breco, Bybre, Marchesini,and Sabelt brands and operates through the AP Racing brand.
For info:

Monica Michelini – Media Relations Brembo SpA
Tel. +39 035 6052173 Fax +39 035 6052273
E-mail: monica_michelini@brembo.it – Web: www.brembo.com