ページ２
Basic Information / 基本情報
Duration / 開催期間
説明：～年～月から～年～月まで

FROM SEPTEMBER 17 2016 TO SEPTEMBER 18 2016
Staff / スタッフ
説明：青年会議所メンバーの参加人数
例：何人 ○○member
102 MEMBERS
Sponsors / 支援者
説明：青年会議所以外のメンバーがいる場合のみ記載してください
例：〇〇市ボランティア団体等■ ADMINISTRATIONKAGAWA PREFECTURE・TAKAMATSU CITY・TAKAMATSU CITY BOARD OF EDUCATION■ ORGANIZATION(PUBLIC INTEREST INCORPORATED FOUNDATION) TAKAMATSU CONVENTION AND VISITORS BUREAULACQUER OF KAGAWA PREFECTURE INDUSTRIAL COOPERATIVE ASSOCIATIONLACQUER ART LABORATORYKAGAWA PREFECTURE COUNCIL OF DESIGN■COMPANY
131 COMPANIES IN KAGAWA PREFECTURE■THE MEDIA
17 COMPANIES INSIDE AND OUTSIDE OF KAGAWA PREFECTURE

Budget 予算
説明：ドルで表示してください。
例：１万円なら one hundored dollar
190，541US＄

Profit / Loss 利益／損失
説明：基金を集めること以外は、０にしてください706US＄In Which UN MDG best fit (if Apply)? UN MDGs の該当項目（もしあれば）
説明：

Who is benefited?
誰の為に？
説明：活動エリアに住み暮らす人々人

420,000 POPULATION WHO LIVE AND WORK IN TAKAMATSU CITY

Objective
目的
説明：（例 1）子ども対象の事業をベースにして、参加者とメンバーの意識を変革を促し、前向きな変化を創りだすため➀WE REMIND CITIZENS OF TAKAMATSU ATTRACTIVENESS OF THE REGION AND SHARE THE INFORMATION,SO THAT WE PROMOTE CIVIL CONSCIOUSNESS OF REGIONAL ACTIVATION.
➁WE PROVIDE AN OPPORTUNITY TO BE ATTACHED TO TAKAMATSU CITY AND BE VOLUNTARILY ACTIVECITIZENS FOR TAKAMATSU CITIZENS.
Overview
概要
説明：必ず結果と合致しているはずOUTLINE1．TO ACHIEVE ① OBJECTIVE1) WE PROVIDE AN OPPORTUNITY TO REALIZE ATTRACTIVENESS OF THE REGION FOR TAKAMATSUCITIZEN THROUGH FOCUS ON LACQUER ART THAT IS TRADITIONAL ART IN KAGAWA BY COOPERATIONWITH ECONOMIC ORGANIZATION FOCUSING ON ART AND MUSIC.
2) WE PROVIDE AN OPPORTUNITY TO TOUCH ATTRACTIVENESS OF THE REGION TROUGH SETTING UP FOODBOOTH OF LOCAL COMPANIES AND MARKET BOOTH OF LOCAL DESIGNERS .
3) WE LET TADAO ANDO WHO IS AN WORLD-FAMOUS ARCHITECT OF ART AND PROVINCIAL CITY LECTURETO TAKAMATSU CITIZENS . S O WE URGE THEM TO REALIZE ATTRACTIVENESS OF THE REGION ANDACT.

OUTLINE 2．TO ACHIEVE ② OBJECTIVE1) WE MAKE THEME SONG OF LACQUER ART, INVITE THE NAME OF SONG AND GIVE A CONCERT. SOWE PROVIDE OPPORTUNITIES TO BE ATTACHED TO LACQUER ART.
2) WE PROVIDE OPPORTUNITIES TO DEVELOP INTERESTS IN LACQUER THROUGH AUCTION AND WORKSHOPOF LACQUER ART.

Result 結果
説明：複数の短い文章になるように注意してください
目的がどのくらい達成できたか書いてください
上記の結果の想定外の結果を書いてください
上記の結果の確認方法を書いてください
検証結果を簡潔に書いてください
RESULT OF OUTLINE 1．
1) WE COULD SEND ATTRACTIVENESS OF TRADITIONAL CULTURE TO 12,300 PEOPLES WHO ATTENDED.
2) ATTENDEE COULD TOUCH PRODUCTS OF LOCAL DESIGNERS AND LOCAL FOOD CULTURE. SO WE PROVIDED
PLACES FOR SENDING ATTRACTIVENESS OF THE REGION.
3) 900 PEOPLE WHO ATTENDED AT TADAO ANDO LECTURE COULD LEARN ABOUT CONCERN BETWEEN ARTAND PROVINCIAL CITY . T HEY NOTICED PROBLEM OF REGION AND HAD POSITIVE CONSCIOUSNESS .
RESULT OF OUTLINE 2．
1) THERE WERE 52 ENTRIES FROM CITIZENS IN KAGAWA PREFECTURE FOR THE NAME OF SONG.
2) PERFORMERS DOING WELL IN JAPAN WHO ARE FROM TAKAMATSU CITY PLAYED THEME SONG. THATMADE BIG IMPACT ON VISITOR. AFTER THAT, THEME SONG IS PLAYING IN GIFT SHOP THAT SELLLACQUER ART NOW.
3) WE DEVELOPED INTERESTS IN LACQUER ART THROUGH AUCTION AND WORKSHOP OF THAT.
Actions Taken 行動説明：➀WE ANNOUNCED BY TV COMMERCIAL, GOING ON THE RADIO, ANNOUNCEMENT AND SOCIAL MEDIA FORPUBLIC ACTIVITIES.
・WE ANNOUNCED ON TV SCHEDULE IN NEWSPAPER OF THE SIKOKU ON SEPTEMBER 9 JUST BEFORETHE DAY OF EVENT. WE COULD ANNOUNCE TO PEOPLE IN KAGAWA PREFECTURE WIDELY.
・WE ANNOUNCED BY TV COMMERCIAL ADDITIONALLY THANKS TO CROWDFUNDING FAAVO. WE ANNOUNCEDBY SPOT COMMERCIALS OF NISHINIPPON B ROADCASTING COMPANY RNC AND SETONAIKAIBROADCASTING COMPANY KSB TWO WEEKS AGO WIDELY. SO WE COULD INCREASE RECOGNITION OFEVENT.
PERIOD：F ROM SEPTEMBER 13 UNTIL S EPTEMBER. 11 TV COMMERCIALS IN S ETONAIKAI BROADCASTINGCOMPANY KSB. 12 TV COMMERCIALS IN NISHINIPPON BROADCASTING COMPANY RNC.
・WE ANNOUNCED THE EVENT BY ASKING THE PUBLICITY TO TV AND RADIO STATION. AND WE ASKED
EACH COMPANY TO ANNOUNCE ON HOMEPAGE . SO WE COULD DEVELOP RECOGNITION ON THE INTERNET .

・AUGUST 20 BROADCASTING・ SEPTEMBER

17FM KAGAWA「WEEKEND SHUTTE」・・・PRERECORDEDBROADCASTINGSETONAIKAIBROADCASTINGCOMPANYKSB「SITTERU-VISION」・・・PRERECORDED・SEPTEMBER 14 BROADCASTINGSANYOU BROADCASTING COMPANY RSK「EVENNING-GOJIKIMAIKORAREE」・・・LIVE BROADCASTING・ SEPTEMBER 14 BROADCASTINGNISHINIPPON BROADCASTING COMPANY RNC 「 JYOUHOUARU」・・・BROADCASTING BY PRODUCTION VIDEO・SEPTEMBER 19 ARTICLE OF EVENT WAS REPORTED.
➁WE INVITED THE NAME OF SONG OF LACQUER ART FOR DEVELOPING RECOGNITION ABOUT THE EVENT.
AND WE ADVERTISED LACQUER ART THAT IS TRADITIONAL CRAFT OBJECT WITH THAT.
➂WE ENTRUSTED THE BUSINESS OF FREE TICKET TO TICKET COMPANY. SO WE COULD ANNOUNCED THEEVENT TO PEOPLE IN J APAN .
Recommendations
考察や推奨目的のうちどの部分が達成されたのか？
達成できなかった部分は、何か？
それは、なぜか？その改善策は？
➀THERE WERE 12,300 ATTENDEE FOR THE ART AND MUSIC EVENT. AND THEY RECOGNIZED LACQUER
ART AND DESIGNER OF KAGAWA PREFECTURE.
➁WE MADE TRADITIONAL CULTURE CLOSE TO THEM THROUGH AUCTION AND WORKSHOP OF LACQUER ART.

ページ３
部門 Best Local Economic Development Program
Objectives, Planning, Finance and Execution
目的・計画・財務・実施
What were the objectives of this program
このプログラムの目的は？基本情報に詳述して下さい※２００語までWE SEND ATTRACTIVENESS OF CITY WIDELY IN COOPERATION WITH ECONOMIC LOCAL CIVILORGANIZATION AND K AGAWA PREFECTURE . AND CITIZENS RECOGNIZE THAT AND DEVELOP LOCALCOMMUNITIES.

How does this program align to the JCI Plan of Action
この事業は、どのようにＪＣＩの活動計画と合っていますか？
活動計画のどの部分に合致しているのか？合致している部分の詳述してください。
＊JCI Action plan のシートを参照 ※２００語まで①IMPACT・MANY CITIZENS LEARNED ABOUT NEW ATTRACTIVENESS OF UNTAPPED CULTURE THROUGH EXPERIENCES.
➁WILL・WE PROVIDE CITIZENS WITH OPPORTUNITIES TO REMIND ATTRACTIVENESS OF THE REGION, FEELATTACHMENT TO REGION AND SEND OUT THAT.
➂COOPERATION・WE SEND ATTRACTIVENESS OF THE REGION IN COOPERATION WITH KAGAWA PREFECTURE, SOMEORGANIZATIONS, LACQUER ART ORGANIZATION AND SUPPORT COMPANIES IN K AGAWA PREFECTURE.
➃RELATION・WE SHARED OBJECTIVES TO SEND ATTRACTIVENESS OF TAKAMATSU CITY AND ACTIVATE THE REGION
IN COOPERATION WITH ORGANIZATIONS.
Was the budget an effective guide for the financial management of theproject?
予算は事業の財務管理のための効果的なガイドになりましたか？

予算上の工夫と、予算の内訳の概算を記述してください※１５０語まで【INGENUITY OF THE BUDGET】
WE SECURE THE BUDGET THROUGH SUBSIDY, SPONSORSHIP FEE AND CROWDFUNDING FOR THE PURPOSEOF SENDING ATTRACTIVENESS OF TAKAMATSU CITY BY MANY PEOPLE.
【MAIN INCOME】
BUSINESS MONEY TRANSFERRED：169 US ＄SUBSIDY OF TRADITIONAL INDUSTRY PROMOTION PROJECT OF KAGAWA PREFECTURE：42735 US ＄SUBSIDY OF CONVENTION BUREAU：3418 US ＄GOVERNMENT SUBSIDY OF SUNPORT TAKAMATSU：7165 US＄SPONSORSHIP FEE OF LOCAL COMPANIES ：116324 US ＄CROWDFUNDING：6516 US ＄SELLING PRODUCTS：2256 US ＄EXHIBITOR REGISTRATION FEE：2051 US ＄【MAIN SPENDING】
VENUE COSTS：11053 US ＄PLANNING AND PRODUCTION COSTS ：149572 US ＄PUBLIC RELATIONS EXPENSES：13984 US ＄How does this project advance the JCI Mission and Vision?
どうやってこの事業は、ＪＣＩのミッションと、ヴィジョンを推進しましたか？
ビジョンとミッションに分けて明確に詳述してください ※２００語まで➀WE PROVIDE YOUNG PEOPLE WITH OPPORTUNITIES TO REMIND ATTRACTIVENESS OF LACQUER ART OF
KAGAWA PREFECTURE.
➁ WE BECAME LEADING NETWORK OF THE REGION AND SEND ATTRACTIVENESS OF THE REGION IN
COOPERATION WITH KAGAWA PREFECTURE, INDUSTRIAL COOPERATIVES OF LACQUER ART, COUNCIL
OF INDUSTRIAL ART AND LOCAL COMPANIES.
※画像４つ必要ページ４Promotion of Free Enterprise 自由企業の普及促進・振興・奨励・助成

How did this program seek to exhibit JCI Values, especially "freeenterprise"?
どのように、自由企業の普及促進は事業の間、進められましたか？
※２００語まで
SOME COMPANIES TAKEN PART IN THIS EVENT DID NOT REALIZE THAT NEW CUSTOMER HAVE INTERESTSIN THEIR PRODUCTS. W E PROVIDED THEM WITH OPPORTUNITIES TO PROGRESS THEIR PRODUCTS.

How was free enterprise promoted during the project?
どのように、自由企業の普及促進は事業の間、進められましたか？
※２００語まで
PARTICIPATING COMPANIES AND ORGANIZATIONS HAD POSITIVE CHANGE TO INNOVATE CITY ACTIVELYTHROUGH THIS EVENT.
①WE PROVIDE SOME PARTICIPATING COMPANIES WITH OPPORTUNITIES TO CONTRIBUTE REGIONALBEYOND THEIR POWER.
②PARTICIPATING COMPANIES NOTICED THAT PEOPLE WHO DON’ T KNOW ABOUT THEIR BUSINESS HAVEINTERESTS IN LACQUER ART THROUGH THIS EVENT.
③PARTICIPATING COMPANIES HAD THE CHANCE TO MAKE NEW PRODUCTS FOR THIS EVENT.
※画像４つ必要ページ５Impact on Local Economy

地域経済への影響

How was the impact on the local economy measured?
どのように、LOM は、このプログラムのために地域経済への影響を測りましたか？ ※２００語THERE WERE 20,000 PEOPLE FOR 2 DAYS IN 2015.THRE WERE 12,300 PEOPLE FOR 1DAY IN 2016.
AVERAGE DAILY VISITOR INCREASED 123% AS COMPARED WITH 2015.

What was the intended impact on the local economy? What goals wereoriginally set?
地域経済への意図された影響は、何でしたか？ どんなゴールが、当初決められましたか？

※２００語まで① CITIZENS REMINDING LOCAL TRADITIONAL CULTURE, AND SEND ATTRACTIVENESS OF REGION.
SO THAT ACTIVATE THE LOCAL ECONOMY.
② NEW ATTRACTIVENESS OF THE REGION IS MADE BY ART AND MUSIC. SO THAT MAKE THE LOCALECONOMY ACTIVATE.

What was the actual economic impact produced by this project?
このプロジェクトによって生み出される実際の経済的影響は、何でしたか？
※３００語まで➀CITIZENS REMINDED LOCAL TRADITIONAL CULTURE, AND WERE ABLE TO SEND ATTRACTIVENESS OFTHE REGION. SO THAT HAS ACTIVATED THE LOCAL ECONOMY.
➁CITIZENS FELT TRADITIONAL CULTURE AND LOCAL ART CLOSE TO THEM THROUGH AUCTION ANDWORKSHOP OF LACQUER ART. SO ATTRACTIVENESS OF THE REGION IS LED TO FUTURE.

※画像４つ必要ページ６Impact on Community and Participants 地域社会と参加者への影響
How was community and participant impact measured for this project?
地域社会と参加者への影響の測定方法は？ ※２００語まで➀MANY SPONSORS THAT RECOGNIZED AND AGREED CONTENTS OF THE EVENT：131 COMPANIES➁ORGANIZATION THAT RECOGNIZE AND AGREED CONTENTS OF THE EVENT：38 ORGANIZATIONS➂VISITORS：12,300 PEOPLE

Describe the actual impact on the local community and the participants.
地元のコミュニティと参加者への実際の影響を記述してください。
※３００語まで
PARTICIPATING COMPANY MET MANY PEOPLES BEYOND THEIR POWER AND NOTICED THEIR PRODUCTS ISNOT STILL KNOWN AND MANY CLIENT EXIST.

※画像４つ必要ページ７
Partnerships and Public Relations 協力者・協働者と広報活動
What was the promotional strategy for this program?
このプログラムに対するプロモーションの戦略は、何でしたか？
※５００語まで➀WE SEND THE PROGRAM WIDELY BY MEDIA AND SNS, AND SO MADE MANY PEOPLE KNOW.
➁WE SEND TO ABOUT 1000 COMPANIES BY PRESS RELEASE.
➂WE INVITED FAMOUS ARTIST TO OUR CONCERT IN ORDER TO MAKE CITIZENS INTEREST.
➃WE ORDERED YOUNG ARTIST TO MAKE NEW THEME SONG OF LACQUER ART IN ORDER TO MAKE CITIZENSINTEREST IN ATTRACTIVENESS OF THE REGION. A ND WE ORDERED LOCAL SINGER -SONGWRITER TOMAKE THE WORDS OF SONG. WE SEND THE SONG BEFORE THE EVENT.
➃WE SEND AS THE EVENT OF NOT ONLY TRADITIONAL CULTURE BUT ALSO CONTEMPORARY ART AND MUSIC.
➄WE RAISED SPONSORSHIP MONEY FROM GENERAL PUBLIC, AND SO MAKE THEM RECOGNIZE THEM ABOUTCONTENTS OF THE EVENT.

How successful was the promotion? Please indicate figures where applicable.
プロモーションは、どれくらい成功しましたか？ 該当する場合、数字を示してください。 ※２５０語まで➀DAILY AVERAGE VIEWS OF FACEBOOK WERE 200. AND THESE INCREASED 500 VIEWS BECAUSE OFTV COMMERCIAL, ADVERTISEMENT AND PUBLICITY 2 WEEKS AGO.
➁THE EVENT WAS FEATURED ON 46 WEB MEDIAS.
➂THE EVENT WAS FEATURED ON 10 PUBLICITY.

List the partners that participated in this program. (write N/A if none)
このプログラムに参加したパートナーをリストしてください。 （何もない場合は N/A を書きます） ※１００語まで➀KAGAWA PREFECTURE➁CONVENTION BUREAU➂COUNCIL OF INDUSTRIAL DESIGN➃LABORATORY OF LACQUER ART

How did partners participate in the program?
どのように、パートナーはプログラムに参加しましたか？

※２５０語まで➀ CARRIED OUT THE EXHIBITION AND SOLD LACQUER ART OF KAGAWA PREFECTURE TOGETHER.
➁ PROVIDED VENUES.
➂ HELD DESIGNER’ S FREE MARKET. THEY HELD ALONE UNTIL THE EVENT.
➃ PROVIDE EXHIBIT OF LACQUER ART. AND THEY HELD AUCTION AND WORKSHOP OF LACQUER ART
TOGETHER.

※画像４つ必要ページ８Long-term Impact of the Programプログラムの長期的な影響

What is the expected long-term impact of this project?
このプロジェクトの期待される長期の影響は、何ですか？ ※２００語まで

➀COMPANIES CAN NOT ONLY DO THINGS FOR THEIR OWN BENEFIT BUT ALSO GIVE BIG IMPACT TO THELOCAL ECONOMY ACROSS THE REGION.
➁IMPACTED PEOPLE MAKE POSITIVE CHANGE AND SEND ATTRACTIVENESS OF THE REGION VOLUNTARILY.

What changes would you make to improve the results of this project?
このプロジェクトの結果を改善するために、どんな改善策がありますか？
※３００語まで
TO SEND ATTRACTIVENESS OF THE REGION➀IF WE MATCHED THE NEEDS OF COMPANIES, WE SEND MORE REGIONAL ATTRACTIVENESS.
➁IN THIS TIME WE FOCUSED ON LACQUER ART, BUT WE HAVE MORE ATTRACTIVENESS OF THE REGION.
WE CAN SEND IT THROUGH THE EVENT.
TO INCREASE THE ACTIVE CITIZENS WHO SEND ATTRACTIVENESS OF THE REGION➀WE MAKE THE PROGRAM THAT MORE MANY PEOPLE CAN EXPERIENCE.
➁WE MAKE CITIZENS PARTICIPATE AS VOLUNTEERS. SO THEY SEND ATTRACTIVENESS OF THE REGIONSTRONGLY.

※画像４つ必要