OSG Global Tooling Magazine

WINTER 2020

OSG Dental Solutionsin China
Quality tooling innovations with mass customization capability
optimized for today’s dental prosthetics manufacturing
Technical Insight

AM-EBT & AM-CRE
Carbide End Mills for
Additive Manufacturing
Applications

Customer Report

Deep-Hole Drilling
ADO-30xD carbide drill with throughcoolant holes eliminates frequent tool
breakage in engine block production

Meet OSG

Employee Interview
in Belgium

M&A: A Powerful Pillar of OSG’s Growth Strategy
A Message from the President
Over the years, OSG has grown into an internationalorganization with more than 70 consolidated
subsidiaries. Many of the companies are not directly
established by OSG, but rather, have joined the OSG
group through mergers and acquisitions (M&A). These
companies would often undergo further M&A, thus
the combined company total is actually larger thanreflected in record. The number of M&A at OSG has
increased at a rapid pace since 1997 in order to better
penetrate new markets particularly in Europe andAfrica. Through M&A, OSG is able extensively expand
its presence worldwide. The core products of OSG are
solid tools, mostly notably represented by taps, which
are the founding products of the company. Sales of OSG
brand products that support growth have been greatly
expanded globally by employees of companies that
conducted M&A. In 2020, it is expected that the numberof M&A at OSG will continue to rise.
Post-merger integration (PMI) is a term that refers to theintegration process after an M&A. It consists of threestages: management integration, business integration,and consciousness integration. The PMI is a key aspectof M&A, where original systems between merging
organizations are strategically combined in orderto maximize performance. Whether it is a company
established from ground or through M&A, OSG firmly
believes in open communication. OSG always operates
with a high degree of transparency and strives tomaintain a corporate culture that encourages creativity
and innovation, in which every employee is proud of.
A great deal of uncertainties lies ahead in the world
economy in 2020. In order to achieve growth, the OSG
group will combine strengths from around the world
and act accordingly based on the 4Cs – Clear Vision,
Clear Objective, Clear Game Plan and Clear Priority.

Norio Ishikawa
President & CEO of OSG Corporation

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SHAPE IT   ﻿CONTENTS Feature
SHAPE ITWINTER 2020

3 OSG Dental Solutions in China

Technical Insight
9 AM-EBT & AM-CRE Carbide End Mills for Additive Manufacturing Applications

Customer Report
13 Deep-Hole Drilling
17 Quadruple Productivity

Product Pickup
19 ADO-MICRO Small Diameter Coolant-Through Carbide Drill Series,
ADO-40D & 50D Coolant-Through Carbide Drills

20 AE-BM-H, AE-BD-H & AE-LNBD-H Carbide Ball End Mills for High Hardness Steels,
IB-TPBT Carbide Taper Ball End Mill for Machining Impellers and Turbine Blades

Global Events
21 2020 Exhibition Schedule

OSG News
23 OSG Corporation Places Commercial Advertisement on Manhole Covers in
Hometown

24 EMO Hannover 2019

Meet OSG
25 Employee Interview in Belgium
SHAPE IT is a global cutting tool magazine published by OSG Corporation.
Publication Date: January 2020
Rights: Reproduction of the articles and photographs without permission is strictly prohibited.

OSG Corporation International Headquarters
3-22 Honnogahara, Toyokawa, Aichi 442-8543, Japan Tel: (81) 533-82-3288 Fax: (81) 533-82-1132 www.osg.co.jp

SHAPE IT   ﻿

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OSG Dental Solutionsin China
Quality tooling innovations with mass customization capability optimized
for today’s dental prosthetics manufacturing
George Gu
OSG Shanghai

Although teeth are not the main organs of the human
body, they accompany our lives for decades from birth
until old age. The condition of teeth not only affects aperson’s daily diet, but also has a subtle influence on
physical health. With China’s rapid economic development,
the expectation for quality of life today has become muchhigher in comparison to 30 years ago. As living standards
rise, so does the demand for dental services. The driving

3

SHAPE IT   Feature

force behind China’s growing dental market is attributed tofactors such as an aging population, greater awareness oforal health and cosmetic dentistry, improved accessibility
to dental clinics, and technological advances in therestorative dentistry. As a populous country, the dental
industry and manufacturers for dental machining areushered in a wave of new business opportunities broughtby the surged of increased market demand.

Key Materials
in Denture Processing
Three main materials are used in denture processing in China– zirconia ceramics, glass ceramics, and metals (titanium alloy
and cobalt chromium alloy).

Zirconia Ceramics
Among the three key major materials, zirconia is the most widelyused in China, which is inexpensive and has high hardness after
heat treatment. The processing characteristics of zirconia is its
waterless processing. Zirconia is a relatively easy-processedmaterial because it is powdery and does not easily generate heat
during machining. In China, the mainstream processing method
for zirconia is by using carbide tooling without coating. With
this machining method, tool life averages around 500 teeth.
OSG’s DLC coated end mills especially excel in the processingof zirconia. OSG’s DLC coating’s low coefficient of friction
characteristic provides excellent wear resistance to ensurestable and long tool life in zirconia applications. By employing
OSG’s DLC coated end mill, average tool life can be tripled toapproximately 1,500 teeth versus local dental tooling providers.

OSG’s DLC coated end mills especially
excel in the processing of zirconia. OSG’s
DLC coating’s low coefficient of friction
characteristic provides excellent wear
resistance to ensure stable and long tool
life in zirconia applications.

Glass Ceramics
Glass ceramic applications can be used without heat treatment
after processing. Due to its pure white color after polishing,dentures made of glass ceramics are highly aestheticallypleasing and natural in appearance. Although the price ofglass ceramics is much more expensive than zirconia, demandhas been gradually increasing as greater emphasis is placedon beauty. In a few years, it is anticipated that the positionof zirconia may be replaced by high-esthetic glass ceramics.
Ordinary end mills cannot meet the processing requirementsof glass ceramics. However, a key advantage that local Chinese
tool manufacturers can offer is their competitive pricing.
An increasing number of dental tooling manufacturers areturning their attention from zirconia to glass ceramics, andare developing their own electroplated diamond end millsthat average 20 dentures in tool life. OSG’s electroplated
diamond grinding tools perform exceptionally well in glass
ceramic applications with high-speed capability and longtool life. Although result may vary depending on equipment
and cutting condition, OSG’s electroplated diamond grinding
tooling can on average complete 25 to 32 dentures per tool.

OSG’s electroplated diamond grinding tools perform
exceptionally well in glass ceramic applications withhigh-speed capability and long tool life.

SHAPE IT   Feature

4Metallic Materials
Today in China, all implants are made of pure titanium
metal. A wide variety of cutting tools are used in themachining of implants, such as thread milling cutters,ball end mills, flat-bottomed milling cutters and drills. It
requires approximately eight to nine tools to completea single implant. Metal dentures are non-standard
parts due to the uniqueness of each person’s teeth. As
a result, dentures are commonly processed by compact
dental milling machines rather than being mass

produced on large industrial equipment. In general,
about eight hours is required to process a standard
dental tray (98 mm). OSG’s WXL and WXS end mill series
are especially suitable for the machining of titanium
and cobalt chrome dental applications. OSG’s WXL and
WXS series are premium carbide end mills designed forhard milling and high-speed milling. These end mills
feature OSG’s patented WXL and WXS nanocoating
technology and are available in various styles, including

Common Materials
in Today’s Dental Prosthetics Manufacturing

Zirconia Ceramics

Glass Ceramics

DG-LN-EBD

ED-BSDG-LN-EBD (with attachment)

ED-BS (with attachment)

DG-LN-EBD (with attachment)

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SHAPE IT   Feature

Hybrid Resin
DG-LN-EBDcorner radius, ball end, long neck, high helix andtapered. Internal cutting trial results have shown that
OSG’s WXL and WXS end mills are able to process twostandard dental trays, which is double the life versus the
local manufacturers’ tooling.
OSG’s WXL and WXS end mill series are especially suitable for themachining of titanium and cobalt chrome dental applications. OSG’s
WXL and WXS series are premium carbide end mills designed forhard milling and high-speed milling.

PMMA / PEEKDLC-LN-EBD

Titanium / Cobalt Chrome
WXL-LN-EBD

PHX-LN-CRE

WXS-CRE (with attachment)

WXL-LN-EBD (with attachment)

SHAPE IT   Feature

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OSG’s high-tech dental lineup features proprietarycoating and tool geometry engineered to excel incommon dental materials such as cobalt chrome,titanium, zirconium oxide, wax, PMMA and glass
ceramics.

“Made in Japan quality is highly valued by ourcustomers,” said Kubota. “Cutting tools for dental
CAD / CAM systems can be purchased worldwide from
OSG with the same quality and confidence.”“Quality assurance, abundant dental technicalinformation and a strong global network are the three
key advantages of OSG’s dental tooling,” said Yusuke‘Julio’ Kubota, OSG Corporation Dental Product Manager.
In addition to China, OSG has dental applicationengineers who can provide technical support in Europe,
North America, Southeast Asia, Japan and Brazil. OSG
is structured to both monitor and respond to customer
needs in each country efficiently. Moreover, cutting trials
are being held at OSG’s international headquarters inJapan frequently to evaluate the latest available dental
materials in order to accommodate evolving needs.

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SHAPE IT   FeatureWith a wide spectrum of tooling lineup and effective
support network, OSG is positioned to provide global
dental manufacturers high-quality and customizable
tooling solutions tailored for every unique application.

Comprehensive Tooling Offeringwith various styles, sizes and coating options
WXL & WXS Series: High Performance End Mills
Premium carbide end mills designed for hard milling andhigh-speed milling. Featuring OSG’s patented WXL and
WXS nanocoating technology. Available in various styles,
including corner radius, ball end, long neck, high helix andtapered.

Solid Carbide Drills
Premium carbide drills for maximum performance andreliability.

DG Series: Diamond Coated End Mills
Featuring OSG’s proprietary diamond coating for difficultto-machine dental materials and applications.

ED-BS Series: Electroplated End Mills
High-speed capability with long tool life when working
with ceramic materials.

SHAPE IT   Feature

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AM-EBT & AM-CRE
Carbide End Mills for Additive Manufacturing Applications
Takeo Suzuki, Ikuo Takikawa & Isao Nakanishi
OSG Corporation Applications Engineers

In recent manufacturing trade fairs, many
machine builders from around the world are
exhibiting new state-of-the-art machineryengineered for additive manufacturing.
Although initially used mostly as a prototyping
solution in the manufacturing sector,
increasing digitalization and government
initiatives are driving manufacturers to further
accelerate the development of advanceadditive manufacturing solutions.

What is Additive Manufacturing?
Unlike conventional processing, where an object isformed by removing excessive materials, additive
manufacturing deposits material layer upon layer toform a three-dimensional object. Various substances
can be employed for the layering material, such as
metal powder, thermoplastics, ceramics, composites,
glass, and more.
Additive manufacturing is agonistic to part complexity
and can manufacture unique geometries that would
be impossible or unrealistic by using traditional
manufacturing methods. Coupled with today’s highconnectivity production environment, additive
manufacturing is radically revolutionizing the way
products are produced by allowing companies tomanufacture end products with similar scale andstrength to injection-molded parts. In addition,
additive manufacturing allows shorter delivery time,
lower cost, higher quality parts, and generates minimal
waste as compared to conventional manufacturing
techniques. Due to these advantages, the adoptionof additive manufacturing platforms has greatly
accelerated across industries worldwide.

The AM-EBT and AM-CRE are
designed for the roughing of additive
manufacturing applications and builtup welding parts.

9

SHAPE IT   Technical InsightTypes of Additive Manufacturing
As illustrated in figure 1, there are two key categories ofadditive manufacturing based on material – metal andresin. For this article, we will only focus on metal additive
manufacturing.

Figure 1. Types of additive manufacturing and deposit methods

Metal Type

Resin Type

Directed Energy Deposition

Vat Photopolymerization

Powder Bed Fusion

Material Extrusion

Binder Jetting

Sheet Lamination

Material Jetting

Various metals and metal alloys can be used in additive
manufacturing, such as stainless steel, titanium, precious
metals, and more. Within metal additive manufacturing,
there are two main deposit methods – directedenergy deposition (DED) and powder bed fusion(PBF). Furthermore, machines used for metal additive
manufacturing can be classified into two categories –those that are used solely for deposition; and hybrid

machines equipped with capabilities to deposit, heat
treat, coat and metal cutting. Major machine builders inJapan have begun the production and sales of hybrid
metal additive manufacturing machines. In respondto new market demand, OSG Corporation has recently
launched a new end mill series engineered for thesehybrid machines, especially for the DED method.

SHAPE IT   Technical Insight 10

Figure 2. Cutting tool requirement, advantages and disadvantages based on deposit method

Deposit Method

Advantage

Disadvantage

Cutting Tool Requirement

Directed Energy
Deposition• High-speed deposition• Poor deposition accuracy• Simultaneous depositionof multiple materials• Complicated parameters• Strong tool geometry formachining uneven, wavy surfaces

Powder Bed Fusion• Coating possible• Enables large depth of cut tominimize air cut• Heat treatment possible• Suitable for various work materials• Large scale deposition
possible• Accommodates 3-axis and5-axis machines• High deposition accuracy• Slow deposition speed• Complex shape possible• Single material deposition only

• Optimal tool lineup for complex
shapes• Simple parameters• Limited deposition size

• Optimal tool geometry for finishing(mostly small components)

As shown in figure 2, although the DED method offers
many advantages, its deposit accuracy is inferior to
PBF. This shortcoming has a large effect on secondary
operations, especially on the cutting process wherecutting tools are used to complete the product.

• Optimal tool geometry andcoating to prevent welding

Figure 3. Photograph of deposit by the DED method in SKD11 (60 HRC)

Figure 3 depicts deposited SKD11 (60 HRC) by the
DED method. As shown in the photograph, a stepdifference of over 1 mm can be observed after
the deposition. In the cutting process, a change
in machining allowance of unevenness exceeding
1 mm greatly affects tool life and is a major cause totool life reduction.
To resolve this dilemma, OSG has developed
the AM-EBT ball type carbide end mill (six sizes
available from R3 to R10) and AM-CRE radius typecarbide end mill (six sizes available from dia. 6 mm
to 20 mm) that can achieve efficiency and long tool
life in large depth of cut and high hardness additive
manufacturing work applications.

11 SHAPE IT   Technical Insight

Figure 4. From left, OSG ball end mill AM-EBT R6 and radius end mill
AM-CRE dia. 12 x R2

Features & Benefits of OSG’s End Mills
for Additive Manufacturing Applications
The AM-EBT ball type carbide end mill features a robust
3-dimensional negative geometry optimized for large
depth of cut. The AM-CRE radius type carbide end mill
is available in 6-flute or 8-flute configuration. OSG’s
AM series end mills are recommended for materials in
hardened steel, pre-hardened steel, stainless steel, heatresistant alloy additive manufacturing applications andbuilt-up welding parts.
The AM-EBT and AM-CRE are coated with OSG’s original
DUROREY coating (see figure 5). The super heat resistantlayer and ultra-fine periodic nano-layer structure of
the DUROREY coating provides superior toughness
while maintaining high heat resistance and abrasion
resistance. The DUROREY coating also suppresses
chipping in high hardness milling and enables long tool
life even in the milling of built-up welding parts withlarge depth of cut.

The secondary process after metal additive
manufacturing has very many similarities to the millingof built-up welding parts. For die and mold repair andcorrection applications, time-consuming air cutting iscommonly employed. OSG’s AM-EBT ball type carbide
end mill and AM-CRE radius type carbide end mill areable to achieve high-efficiency and long tool life for theroughing of additive manufacturing applications andmold overlay surfaces. These end mills have received
many positive feedbacks from manufacturers who
have used them for trials and are able to successfully
minimize air cutting and reduce machining time.

Figure 5. Properties of DUROREY coating

Super Heat
Resistant Layer
Ultra-Fine Periodic
Nano-Layer
Structure
Adhesion Strength
Reinforcing Layer
Base Metal

Today, the increasing demand for smaller, higher quality
and more versatile end products are accelerating thedevelopment of additive manufacturing technologies.
The global market for additive manufacturing is
expected to experience significant growth in the coming
years. The sales volume of additive manufacturingmachines is steadily increasing, and business corelated
to secondary processing is expected to increase
correspondingly. OSG is positioned to readily respondto evolving needs through continuous researchand development to help manufacturers further
enhance flexibility, productivity and speed of digitalmanufacturing.

SHAPE IT   Technical Insight 12

Deep-Hole Drilling
ADO-30xD carbide drill with through-coolant holes eliminates frequent tool breakage
in engine block production
Marcela Rattin Bombini
OSG Sulamericana

The ADO series is OSG’s premium line of carbide drills with through-coolant. The ADO’s unique flute specification with smooth chip
evacuation and high tool rigidity qualities are engineered for optimum performance in ultra-deep-hole applications. Standard stock isavailable from 3xD up to 50xD.

Hole drilling is a common manufacturing operation.
Deep-hole drilling, however, presents a different levelof difficulty. In general, a ratio of 5-to-1 or greater in
depth versus hole diameter is considered as deep-hole
drilling. Deep-hole drilling operations are challenging

because of the confined environment that constraints
chip evacuation and coolant delivery. Unstable chip
generation and heat control may lead to tool breakage
and poor surface finish, which can be very costly.
In the manufacturing of engine blocks, a variety ofholes are required to be drilled. The largest holes are thecylinders, the small round orifices are mounting holes,
and the small oval orifices are coolant or oil duct. The
engine block is one of the most important componentsof the internal combustion engine. Commonly referred
to as a cylinder block, the key function of the engine
block is to contain and support parts of the engine, suchas the piston, connecting rod, crankshaft, cooling circuit,etc. When a vehicle is running, high mechanical andthermal stress are applied on the engine block, whichmust withstand high forces, pressures, vibrations andtemperatures. With safety in jeopardy, the quality of theholes drilled must meet the required tolerance. In one of
the engine blocks that MWM Motores Diesel produces,
two deep-holes at a depth of 405 mm and 8 mm indiameter are required to be drilled.

11. MWM’s Acteon engine block is made of gray cast iron GG25 andrequires the drilling of two deep-holes at a depth of 405 mm and
8 mm in diameter.

13 SHAPE IT   Customer Report

Founded in 1953, MWM is a leader in technology anddevelopment of Diesel engines in Latin America. In 2005,

2

3

2. MWM’s plant in São Paulo, Brazil has approximately 83,000-square-meter of production floor space and employs 1,250 staff.
3. MWM uses a Heller MCH 350 five axis horizontal machining center for the manufacturing of engine blocks at its São Paulo, Brazil plant.

MWM became a part of the North American Navistar
Engine Group. MWM has plants in São Paulo, Brazil andJesús Maria in Córdoba, Argentina. MWM’s products
serve the vehicular, agricultural, industrial, power
generation and maritime segments. In addition to the

traditional Diesel engines, MWM also offers a complete
portfolio of spare parts well over 16,000 items. Today,
the company exports to over 45 countries in SouthAmerica, North America, Central America, Europe, Asia,
Africa and Oceania.

SHAPE IT   Customer Report 1445

4. MWM has been producing the Acteon engine block since 2011 and manufactures approximately 3,800 blocks annually.
5. From left to right, OSG Sales Technician Valdir Lima and MWM Process Engineer Tarcisio Bottaccini inspect an engine block on a Heller
MCH 350 five axis horizontal machining center.

MWM’s plant in São Paulo, Brazil has approximately
83,000-square-meter of production floor space andemploys 1,250 staff. MWM Process Engineer Tarcisio
Bottaccini, who is in charge of MWM’s Acteon engine
block production, was troubled by frequent tool
breakage during machining, which resulted in repeatedrework of the part. The Acteon engine block is madeof gray cast iron GG25. MWM has been producing
this part since 2011 and manufactures approximately
3,800 blocks annually. Each part requires the drillingof two 8 mm diameter through-holes at a depthof 405 mm. The accuracy tolerance must lie within± 0.1 mm and requires a surface roughness of Rz 63.
MWM uses a Heller MCH 350 five axis horizontal
machining center for the application with an HSK-100
toolholder and soluble oil for the coolant. MWM was
originally using a competitor 8 mm diameter carbide
drill with through-coolant with unstable performance.
As an existing OSG client with proven successes in otherapplications, Bottaccini decided to consult with OSG Sales
Technician Valdir Lima to seek processing improvement.

6

6. From left to right, OSG Sales Technician Valdir Lima and MWM
Process Engineer Tarcisio Bottaccini show the 8 mm diameter ADO
30xD next generation high performance carbide drill to the camera.

15 SHAPE IT   Customer Report

Upon a detail evaluation of the application, Lima
recommended OSG’s ADO 30xD 8 mm diameter next
generation high performance carbide drill. The ADO
series is OSG’s premium line of carbide drills withthrough-coolant. Standard stock is available from 3xD

7

7. MWM Process Engineer Tarcisio Bottaccini inspects the 8 mm diameter ADO 30xD next generation high performance carbide drill.

up to 50xD. The ADO’s unique flute specification withsmooth chip evacuation and high tool rigidity qualities
are engineered for optimum performance in ultradeep-hole applications. Especially critical in MWM’s
application, the ADO’s capability to break chips into
small and manageable pieces stably provides a great
advantage versus the competitor tool.
MWM ran the competitor carbide drill at Vc 80 m, a
feed rate of 0.08 mm per revolution, and obtained anaverage tool life of 40 minutes. The ADO drill, on theother hand, is able to excel at Vc 100 m, increase feed
rate to 0.12 mm per revolution, and extend tool life to
60 minutes.
In addition to being able to eliminate the headacheof frequent tool breakage, MWM is able to generate a
33 percent savings by implementing the ADO drill. Withreliable tooling, MWM is able to turbocharge its engine
block production with excellent quality consistently andeconomically.

8

8. From left to right, MWM Process Engineer Tarcisio Bottaccini and
OSG Sales Technician Valdir Lima pose for a photograph at MWM’s
plant in São Paulo, Brazil.

SHAPE IT   Customer Report 16

Quadruple
Productivity
Next generation AD solid carbide drill
helps wheel hub bearing supplier achievelean and agile manufacturing
Norick Naito
OSG USAThe global manufacturing industry is evolving
at exponential speed driven by Industry 4.0.
Advancements in technology continues to placepressure on manufacturers to embrace new lean
practices. To thrive in today’s volatile market
environment, NTA Precision Axle Corporation in Illinois,
United States is taking advantage of OSG’s advanced
drilling solutions to maximize production efficiency in its
wheel hub bearing production.
NTA was established in 2010 in the city of Carol
Stream as a joint venture between NTN Corporation,
Takao Kogyo Co., Ltd. and Asahi Forge Corporation to
integrate forging, heat-treatment and turning in orderto pre-process automobile hub bearings. NTA currently
employs 270 staff at its 53,500-square-meter site.
The wheel hub bearing is a main product of NTA,
which the company has been manufacturing since its
founding. A wheel hub bearing is an automotive partused in most vehicles. Wheel hub bearings are located12

1. Each of NTA’s wheel hub bearing requires the drilling of five holes in grade S53C carbon steel. NTA produces approximately 840,000 parts
per year, accounting for 4,200,000 drilled holes annually.
2. From left to right, NTA Trainer Toru Tokikuni, NTA Tool Crib Coordinator Eriko Suzuki and OSG JTA Account Manager Ken Sato.

17 SHAPE IT   Customer Report

on each axle and have to sustain a variety of forcesfrom the vehicle. Working in conjunction with otherautomotive components, the wheel hub assemblies
connect the wheels to the vehicle body and provide
the power needed for the wheels to rotate. Wheel
hub bearings are mounted and connected to othercomponents by nuts and bolts, requiring the drillingof holes. Each of NTA’s wheel hub bearing requires
the drilling of five holes in grade S53C carbon steel.
NTA produces approximately 840,000 parts per year,
accounting for 4,200,000 drilled holes annually.
NTA was originally using a competitor 11.8 mm diameterstraight cutting edge carbide drill for the application.
NTA’s objective was to further improve cost per unit
without sacrificing quality. NTA is an existing user of
OSG taps, but the company has little experience withother OSG tooling solutions. After multiple visits andperforming a detail evaluation of the application, OSG
JTA Account Manager Ken Sato proposed the AD-2D
solid carbide drill from OSG’s premium A Brand series totackle the challenge of reducing cost per unit.
The AD drill is a part of OSG’s versatile next generationhigh performance carbide drill series. Standard stock isavailable in 2xD length and 4xD length with diameters
ranging from 2 to 20 mm. The AD series’ special point
design allows it to dramatically inhibit margin wear

when machining carbon steel and cast iron. Smoothchip evacuation capability further allows low thrustand disturbance-free machining torque, making thisseries highly adaptable to a variety of machining
environments.
NTA’s goal for the cutting trial was to achieve an
improvement from the competitor drill by making
1,600 parts per drill, which is equivalent to 8,000 holes.
When Sato reviewed the AD drill’s result with NTA, theperformance was too good to believe that he had to
double-check the numbers. The average tool life of
the AD drill was 6,400 parts, which is equivalent to an
astonishing 32,000 holes per drill. The AD solid carbide
drill is able to exceed four times the expectation. Withconsistent performance from multiple cutting trials, NTA
was confident to make the switch. In addition to the
upfront cost-savings, OSG also provides reconditioning
services to further assist NTA to maximize cost efficiency.
Wheel hub bearings today are becoming more andmore sophisticated and integrated to achieve greater
efficiency. The increasing demand for quality andperformance are putting automotive suppliers to
the test in terms of agility. As NTA celebrates its 10th
anniversary in 2020, the company will continue its
journey to success by continuous manufacturing
process improvement.

The AD is a part of OSG’s versatile next generationhigh performance carbide drill series. The AD drill’s
special point design allows it to dramatically inhibit
margin wear when machining carbon steel and castiron. Smooth chip evacuation capability further
allows low thrust and disturbance-free machining
torque, making this series highly adaptable to avariety of machining environments.

SHAPE IT   Customer Report 18

ADO-MICRO
Small Diameter Coolant-Through Carbide Drill Series

The ADO-MICRO small diameter coolantthrough carbide drill series is engineered forstable and high efficiency drilling in small
diameter deep-hole applications. Poor chip
evacuation is a common complication in small
diameter deep-hole drilling. Micro sludges
can be easily accumulated around the outer
periphery of the cutting tool, which is a key
cause of abrupt tool breakage. The ADO-MICROfeatures a unique double margin geometry
with an extended flute and shortened end
margin to enhance chip evacuation
capability. In addition to theoutstanding chip ejection
performance, the double
margin configuration supports
the straightness stability ofthe tool and reduces rifle marks on the innersurface of holes. Furthermore, the ADO-MICROfeatures a pair of large oil holes and employs ahollow shank design to allow large coolant flow
volume for trouble-free chip evacuation.
The ADO-MICRO is coated with OSG’s original
IchAda coating that provides excellent surface
smoothness in conjunction with high abrasion
resistance and heat resistance to enable small
diameter tools to achieve long tool life. The
ADO-MICRO is suitable for carbon steel, alloysteel, stainless steel, cast iron, ductile castiron, aluminum alloy, titanium alloy and heat
resistant alloy.

ADO-40D & 50D
Coolant-Through Carbide Drills

The ADO-40D and 50D coolant-throughcarbide drills are engineered for ultraefficiency in deep-hole drilling applications.
The ADO-40D and 50D feature a unique R
gash geometry that enables super low cutting
resistance and exceptional chip control. Thisfeature allows the creation of compact chipsthat are tightly curled with no elongation fortrouble-free chip evacuation even in deephole applications. Furthermore, a new flute
specification with smooth chip evacuation andhigh tool rigidity qualities has been applied.
The ADO-40D and 50D employ a highly rigid
25-degree helical flute optimal for stable
and high-performance drilling in deep-hole

19 SHAPE IT   Product Pickup

applications. Internal cutting trials havedemonstrated that a 20-degree helix angle
is insufficient and can cause the clogging ofchips and tool breakage; whereas a 30-degree
helix angle lacks rigidity and may lead to
unstable processing.
The ADO-40D and 50D are coated with OSG’soriginal EgiAs coating, which is constructedwith extreme toughness, high wear and heat
resistance characteristics to ensure stable andconsistent tool life. The ADO-40D and 50D
are ideal for deep-hole applications in carbon
steel, alloy steel, cast iron, ductile cast iron andstainless steel.

AE-BM-H, AE-BD-H & AE-LNBD-H
Carbide Ball End Mills for High Hardness Steels

The AE-BM-H, AE-BD-H and AE-LNBD-H carbide
ball end mills are designed to accommodate awide range of applications and milling methods inhigh hardness steels with superior performance.
The AE-BM-H is a 4-flute carbide ball end milldesigned for high-efficiency processing of highhardness steels. It features a sharp spiral curvefor reducing cutting resistance, allowing stableperformance with extended tool life. The AE-BM-H
is suitable for both roughing and semi-roughing.
The AE-BD-H is a 2-flute carbide ball end
mill designed for high-precision finishing.
It features a variable negative spiral gash
for better chipping control. The AE-BD-H’ssuperior ball R precision ensures a stable radiusaccuracy across 180 degrees.

The AE-LNBD-H is a 2-flute long neck carbide
ball end mill designed for high-precisionfinishing. Similar to the AE-BD-H, it also
features a thick center core to help prevent
deformation of the ball tip to improvechipping control. Its teardrop-shaped outer
periphery strong back taper geometry
enables milling by point, which prevents
chattering and chipping, resulting in
improvement of surface accuracy.
This carbide ball end mill series is coatedwith OSG’s original DUROREY coating withsuperior heat resistance and high toughness
optimized for high hardness steel milling.

IB-TPBT
Carbide Taper Ball End Mill for Machining Impellers and Turbine Blades

The IB-TPBT carbide taper ball end millfeatures specifications optimized for impeller
and turbine blade applications in difficultto-machine materials and processes that areeasily prone to chattering. Its large bottom
R gash geometry facilities smooth chip
evacuation and enhances tool strength.
Thinning on the tool’s end cut significantly
reduces chip clog in the center. Furthermore,
the IB-TPBT’s large core design provides hightool rigidity to enable stable performance evenin long-hour processing.

Post treatment after coating smoothens
the tool surface, which helps suppress heatgeneration during cutting, enabling highdurability and improves surface finish. The
IB-TPBT is available in three different coatings– WXL, FX or DUROREY, to meet individual
application needs based on heat resistancerequirement and hardness or work
material.

SHAPE IT   Product Pickup 20

Global Events

2020 Exhibition Schedule
01

02

January
January 29–February 1

38º CIOSPSão Paulo, Brazil

February
February 11–13

Expo
ManufacturaMonterrey, Mexico
February 27–29

Fastener Fair
TurkeyIstanbul, Turkey

03

04

March
March 3–5

INNOFORM

Bydgoszcz, Poland
March 10–13

METAV

Düsseldorf,
Germany
March 12–15

April
April 2

MMP Expo

Abbotsford,
CanadaMarch 15–17

Grainger Expo

Orlando, USA
March 31–April 4

SIMTOS
Equipment
Manufacturing
Expo

Seoul, Korea

21 SHAPE IT   Global EventsMay

May 11–13

MMTS

Montreal, Canada
May 12–15

CCMT

Elmia Verktygsmaskiner

Shanghai, China

Jönköping, Sweden

April 7–11

April 15–18

Western China
INTERMOLD
International
Osaka, Japan
Equipment
Manufacturing April 20–22
ISA
Expo

Xi’an, China

05

Atlanta, USA

April 21–23

Spånligaen

Herning, Denmark
April 21–23

TaiwanInternational
Fastener Show

Kaohsiung, Taiwan

May 25–29

METALLOOBRABOTKA

Moscow, Russia
May 27

MMP Expo

Winnipeg, Canada
May 28–31

Lijia International
Intelligent
Equipment
Exhibition

Chongqing, China

06

June
June 12–13

AmerimoldNovi, USA
June 18–22

ACMEE

Chennai, India
June 22–24

IFS China

Shanghai, China

09

September
September 15–19

AMB

Stuttgart, Germany
September 28–October 3

MAKTEK
AvrasyaIstanbul, Turkey

10

October
October 5–9

MSV

Brno, Czech
Republic

11

12

November

DecemberNovember 10–14

December 5–6

TMTS

Fastenal
Employee Expo

Taichung, Taiwan

Orlando, USA

November 11–15

AMIC

December 7–12

Mexico City, Mexico

JIMTOFTokyo, Japan

September 29–30

Fastener Show

Las Vegas, USA

SHAPE IT   Global Events 22

OSG Corporation places commercial advertisement
on manhole covers in hometown
On October 1, 2019, OSG Corporation became
one of the first two companies to placecommercial advertisement on manhole covers
in Toyokawa, Aichi, Japan. Toyokawa is a city
located in the eastern part of Aichi Prefecture.
It is the home town of OSG Corporation andnearly half of its employees in Japan. OSG
takes great pride in Toyokawa and hopes tocontinue to contribute back to its home town
through meaningful initiatives.
OSG Corporation has two manhole cover
advertisements featuring its logo and mascot‘Tap-kun.’ They are located near the Toyokawa
Inari, which is the city’s most famous Buddhist
temple.

1

1. From left, OSG mascot ‘Tap-kun’ and OSG global marketing supervisor
Reiko Masuhara pose for a photograph with a newly made manhole cover
advertisement before installation.

2

3

2. A newly installed manhole cover advertisement featuring OSG’s logo.
3. On October 1, 2019, OSG Corporation became one of the first two companies to place commercial advertisement on manhole covers in
Toyokawa, Aichi, Japan.

23 SHAPE IT   OSG News

EMO Hannover 2019
The future of manufacturing – AI, additive processes, IIoT, 5G and OPC UA
The EMO 2019 exhibition took place from September
16 to 21 at the Hannover Fairground in Hannover,Germany. With over 2,200 exhibitors and approximately
117,000 production specialists from 150 countries, EMO
Hannover is the world’s leading international trade fair
for metalworking. The theme of EMO 2019 revolves
around the subjects of artificial intelligence (AI), additive
processes, industrial Internet of things (IIoT), 5G and OPC
unified architecture (OPC UA), where exhibitors presented
some of the latest market ready solutions at the trade fair.
In the cutting tool category, in addition to new toolinginnovations, a great deal of emphasis was placedon convenience for controlling the consistency of
manufacturing quality and production lead time
reliability. Information pertaining quality and lead time
is communicated to the customer through digitalizeduser-friendly interfaces, cloud-based simulations andother state-of-the-art methods. Today, this digitalized
system has become the market norm where all modern

channels of communication and data distribution arebeing fully exploited. The EMO 2019 exhibition has
further demonstrated the power of digital data and thevital role it plays in the future of manufacturing.
This year, five group companies of OSG – OSG Europe,
WEXO, V&B, SOMTA and SMOC participated at EMO
Hannover. OSG highlighted new cutting tool innovations
and also on the possibility of providing digital data; WEXO
displayed its private brand and cutting tool business that
can accommodate even small volume requirements;
V&B demonstrated its zero point system to allow setupof the workpiece outside of the machine, thereby
reducing machine downtime; SOMTA displayed its pricesensitive range of cutting tools; last but not least, SMOC
demonstrated its broach machine and broaches for gear
production. EMO 2019 was the first trade show in which all
five companies have exhibited side-by-side to demonstratealliance, OSG’s ability to diversify and to supply a wide
range of manufacturing solutions to the market.

13

1. At EMO 2019, OSG exhibited some of its latest cutting tool
innovations and also on the possibility of providing digital data.
2. One of the entrances to the EMO trade show. EMO is a leadinginternational trade fair for metalworking that is held every oddnumbered year. The EMO 2019 trade show was held at the Hannover
Fairground in Hannover, Germany from September 16 to 21.

2

3. In addition to cutting tool displays, live demonstrations were held
daily at the OSG booth at EMO 2019 in Hannover, Germany from
September 16 to 21.

SHAPE IT   OSG News 24

OSG Around the World
Employee Interview with

Amélie Daubremé

Amélie Daubremé
Company Location: Belgium
Position: Operations Manager
Joined OSG: 1998
Motto: “Customer service is not a
department, it is a state of mind”

Tell us about your work and experience at OSG.
I studied marketing and financial management incollege near Brussels. After graduation, I worked as apersonal assistant of a marketing director for two years
before joining OSG Europe in February 1998. My first job
at OSG was in the machining department, at times when
OSG was also selling machining centers beside cutting
tools. In 2000, I was assigned to the customer service
department and later served as customer service andlogistics team leader. In December 2019, I was promoted
to my current position as operations manager.

1

Daubremé at the OSG booth at the EMO 2019 trade fair in
Hannover, Germany in September 2019.

25 SHAPE IT   Meet OSG

Tell us about your daily routine.
My day at work starts at 8 a.m., but I usually arrive earlier
at the office to check emails and plans, review statistics(pertaining bookings, orders and shipments, etc.) fromthe previous day, and to prepare the daily workflow.
When necessary, I would organize a briefing with mytwo assistants and teams. For the remainder of the day,I am working on issues, improvements and projects.
I implement the automatization and optimizationof our warehouse. In addition to being in charge ofcustomer service and logistics, I am also responsible ofISO certification and quality management related to
all departments at OSG Europe. Furthermore, I provide
training to employees in the office as well as to othercolleagues in Europe.
What is most challenging about your work?
The most challenging aspect of my work is to keep ourcustomers satisfied. Customer satisfaction not only
depends on our high-quality tools, but also on thequality of service and after sales support provided. At
OSG Europe, we have a zero-mistake policy to guarantee
customer satisfaction. Having worked at OSG for
21 years, I have had a great number of opportunities

to travel all over Europe to visit clients, to better
understand their business and to continuously meettheir needs. It is critical to know our customers and to
make them feel valued. With evolving market demand,
I am constantly working to enhance efficiency andreliability of OSG’s customer and logistics services.
What is unique about OSG Europe?
At OSG Europe, we are mainly dealing with OSG Groups
and dealers in different countries within Europe. It isvery interesting to work with our European clients andcolleagues since each country has its own unique culture
and business practice. We have a very positive relationshipin the region since we have known our partners andcoworkers for many years. Teamwork and communication
are the keys for progress and improvement. At OSG
Europe, team spirit is fundamental. Everyone in theorganization needs someone else’s support, either as apart of the regular workflow, or as a part of achievement.
As they say - “none of us is as good as all of us.”
What is your favorite OSG tool?
My favorite OSG tool is not a single tool, but a categoryof tools - end mills. OSG offers some of the industry’s
best end mills and a comprehensive lineup to provide
solutions for every milling application. In addition to

the performance of OSG’s end mill innovations, I also
appreciate the design of these tools, especially ballnose end mills. I am impressed by the tool geometry,
which combines strength and smoothness, enabling
manufactures to produce functional yet aestheticallypleasing master piece of works.

2

2. OSG offers some of the industry’s best end mills and acomprehensive lineup to provide solutions for every milling
application.

How do you spend time on your day off?
Music is my oxygen. I am often out for concerts andfestivals. I also like to practice sports such as fitness andswimming. I like animals and have two cats as well assome reptiles in the house. Last but not least, I enjoy
spending time with friends and with my two sons, Jim
and Tom, 22 and 19 years old respectively.

45

3. Daubremé at a Rammsteinconcert in Brussels, Belgiumin July 2019. During time off,Daubremé enjoys attending
concerts and festivals.
4. From left, Daubremé and her
22-year-old son Jim.
5. From left, Daubremé and her
19-year-old son Tom.

3

6

6. Daubremé has two cats, a
Norwegian and a European
shorthair. From top, 5-year-old
Gizmo and 5-year-old Taz.

SHAPE IT   Meet OSG 26