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Awards Entry

2016 Asia-pacific Conference
Open the eternal door~Summer day for seeing thegod~
JCI JAPAN
Best Local Community Empowerment Program

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Entry Information
Award Program: 2016 Asia-Pacific Conference
Category: Best Local Community Empowerment Program

NOM Information
National Organization: JCI JAPAN

National President:

Shigenari Yamamoto
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Nagoya
President: Kawanaka Yotaro
President Email: kawanaka@taiyu-con.jp

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Basic Information
Duration : March 1 – November 22, 2015
Staff : 350 member
Sponsors : game design college,game company,game store
Budget : US$20,000
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Japanese citizens (population 1,200,000), including residents of Nagoya
Who is benefited ?:(city, population 22,000)
Objective : Objective 1: Understanding the characteristics of Japanesewith what kind of spirit Japanese is while playing a cardgame
Objective 2: Knowing the history of Japanese foundation, andhave confidence as Japanese.
Objective 3: Knowing Japanese long history and having

confidence as Japanese.
Overview : JCI Nagoya made a card game that had myths related to the foundationof Japan which was written in KOJIKI (ancient historical documents).
JCI Nagoya held a card game meeting for all people in Japan such as
residents in Nagoya city.
A card game was sold at a Japanese market for JCI Nagoya to spreada card game all Japan.
JCI Nagoya sold a card game at World market.
Results : Residents in Nagoya had experience playing the card game made by
JCI Nagoya and understood what Japanese sprit was.
Residents in Japan had been changed positive way.< because ofknowing the history of the Japanese foundation inherited from eternity.
Japanese residents understood what Japanese long history was
and had been changed to have confidence as Japanese.
JCI Nagoya held a card game meeting in the festival more than 10,000
people reach.
A citizen over 300 people could participate Japanese history andmyth enjoying a card game.
The result of questionnaire
toward the people who participated the game said that it was first time toknow the roots of Japanese spirit was based on a myth.
Questionnaire result to a participant of this business JCI Nagoya“Having fun to learn the history related to the foundation of Japan.”“I was interested in the each gods’ character from a myth.
“I want to learn more about the foundation of Japan.
In the card game participant, there wasn’t the answer which has informed
about history of Japanese foundation from school or a relative. Also there
wasn’t the answer how Japan was created.
A lot of people answered that they don’t know the names of gods
appeared in the foundation of Japanese myth.
“I think that I’m interested in history of Japanese foundation more thanthe card game.
“It seemed fun that children were playing a card game.”“I started learning about Japanese history, and I was able to haveconfidence toward Japan.”

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Unexpected result
JCI Nagoya submitted a card game to the game event performed inGermany, appealed many foreigners, achieved sale beyond 200 sets
and sent Japanese culture and Japanese spirit to the world.
Actions Taken : In 2015 MarchJCI Nagoya has begun to select the outside cooperator who cooperates
in card game making.
We got cooperation with a game creating college in Nagoya-city and agame professional sales company.
MayAfter JCI Nagoya handed the outline of Kojiki and spirit down to a
vocational student, we had them guide a card game professional sales
company to students, and we cooperated with a vocational student andproduced an idea of a game and the character design.
July
JCI Nagoya selected a best work of an idea and the character design bya competition. JCI Nagoya and the student of a college who tells gamecreating produced a card game by making reference to a competition
result.
AugustJCI Nagoya submitted the booth to the festivals for citizens held at
Nagoya-castle and offered a card game to a visitor. Based on an opinion
there and the contents of a card game were corrected and 1 of finishedgoods were manufactured.
October
JCI Nagoya submitted to a board game trade fair of the world maximum
scale held in Germany INTERNATIONALE SPIELTAGE SPIEL
15.
November
JCI Nagoya submitted a card game in the Tokyo game market
2015 autumn held in Tokyo.
A card game was distributed to the facilities of 40 where children comeand play.
December
A card game was sold by a general market from card game professionalsales company.
Recommendations :Nagoya residents over 300 people could understand about
Japanese spirit by a card game of the simple rule everyone can beunderstood by using the Kojiki which is a history of the Japanese oldest
when a myth of foundation was mentioned as a base material.
Nagoya-city people enjoyed learning Japanese history, and people
could have now a confidence and pride in being a country calledJapan and Japanese.

Even the person who does not know Japanese history enjoyedlearning, and the card game JCI Nagoya made is the tool which can beunderstood about Japanese spirit.
It changed positive by a card game so that a citizen might haveconfidence being Japanese.
A citizen who have been changed to the positive way spreads
Japanese history among the world through a worldwide tool as a card
game and wonderful of the Japanese spirit transmits to a next
generation and a chain of positive change is spreading.

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Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the Objective 1: Understanding a race with what kind of
objectives of this spirit Japanese is while enjoying a card game.
program?

Objective 2: Having a confidence being Japanese toknows history of Japanese foundation.
Objective3:Knowing Japanese long history and being
proud of yourself as Japanese.

How does this Japanese could raise the will which tries to give impact
program align to for the future by understanding motivation a race with
the JCI Plan ofwhat kind of spirit it is and learn history in an own
Action?

country.
It was possible to create the connection with the others
through a game.

Was the budget an JCI Nagoya made the budget note to the detail ofeffective guide for 99.64%.
the financial
As a result, it was possible to outlay for a budget planmanagement of
the project? faithfully.

Because financial management was performed bybudget planning and the faithful execution very
appropriately, a budget plan functioned as a very
effective guide for financial management.
(The contents)
97% → The card game production cost 2.64% → The
construction cost of the booth submitting
How does thisproject advance JCI Nagoya was that Japanese knows their own
the JCI Mission
country’s history through a card game and establishes
and Vision?

Japanese spirit, and provided confidence andopportunities to have pride.
Using tool, JCI Nagoya shew Japanese history andspirit through a card game, it was possible to provided
opportunities an interraction with a foreigner.

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Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 350People
By percentage,
how manymembers of theLocal Organization
were involved inthis program? 46%
Describe the main A JCI Nagoya member considered an idea in detail toroles of the make a card game.
participating
A JCI Nagoya member explained composition and amembers in thisprogram. simple rule of the card game which feels a myth of thefoundation of the Kojiki a subject to Nagoya-citypeople who participated the festival in Nagoya-jo whichbecomes a place by the card game announcement.
We had a JCI Nagoya member bring a card game back,and kept providing opportunities to enjoy learning thecard game at a house and an area.

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Award Category criteria

3Community Impact

How did the Local Nagoya-city people over 300 people experienced a card
Organization game on the festival day.
measureChildren in Nagoya-city are learning Japanese history
community impact
for this program? and enjoying a card game in the facilities of 40 wherechildren in Nagoya-city gather every day. The numberof total sale of the card game was superior to 10000.
( Sales results to a foreign country are 200)
Describe the actual Nagoya-city nation was the case that Japanese has themcommunity impact understand a race with what kind of spirit it is, and a
produced by thiscountry called Japan could think very highly now being
project.

Japanese with a confidence.

I think about a national composition called Japan bymaking the Japanese history a card game and Nagoyacity people who think about what kind of race Japanese
was increased.

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Award Category criteria

4Impact on Local Organization

How did the Local Many JCI Nagoya members could provide
Organization opportunities to learn about Japanese spirit, history ofbenefit fromfoundation and myth and make know widely.
running thisIt
was changed positive to think very highly of being aproject?

country called Japan and Japanese with a confidence.
Leaving more outcome things as goods, we learned tobe able to do movement in the long run.
How did the JCI Nagoya could provide confidence and opportunities
program advance to have pride by knowing history in an own country
the JCI Mission?

through a card game and establishing Japanese spirit.

This effect was continued by commercializing it, and it
was possible to keep providing confidence andopportunities to make sure that you can haveconfidence to the thing which are a country called
Japan and Japanese in a house and a community.
How did the project A card game was commercialized, it was submitted byadvance the JCI a game show and Japanese history and spirit wereVision?

expanded into foreign countries widely.
We provided opportunities which promotes aninternational exchange through a card game.

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Award Category criteria

5Long-term Impact of the Program

What is the A card game turns the shape a lot in a market for the
expected long-term application which is circulated a digital game and smart
impact of thisphone from a card game, and, domestic and abroad, inproject?

spite of, it can be promoted continually as Japanese
history and spirit are expanded into foreign countries
widely by spreading as well as may have confidence byJapaneses knowing history in an own country andunderstanding Japanese spirit.

What changes It is necessary to have more people play by a card
would you make to game, so it is also necessary to be continuing
improve the results
submitting to a game show after this year.
of this project?

A card game has low awareness at the foreign country,
so it is also necessary to increase exposure at performed
foreign countries such as INTERNATIONALESPIELTAGE SPIEL this year.

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