Allm Inc.
VISUAL IDENTITY SYSTEMGUIDELINES
Allm Material Usage Guidelines
Ver 3.0

Allm Inc.

CONTENTS
VI SYSTEM GUIDELINES
Allm Material Usage Guidelines
1:1 Usage Instructions For Clients And
Subcontractors
1:2 Pamphlet / Leaflet Related
1:3 Website Postings
1:4 Advertisements / Sales Promotions

34567BASIC DESIGN SYSTEM

82:1 Basic Design System Outline
2:2 Corporate Logo
2:3 Color Palette
2:4 Official Name Logo Type
2:5 Recommended Type Fonts
2:6 Service Logo / Service Icon
2:7 Image Graphic "Allm Net"

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VI SYSTEM GUIDELINES
Allm Material Usage Guidelines
1:1 Usage Instructions For Clients And Subcontractors
1:2 Pamphlet / Leaflet Related
1:3 Website Postings
1:4 Advertisements / Sales Promotions1

1:1 Usage Instructions For Clients And Subcontractors

Allm Material Usage Flow

Request for Materials
Receive Allm Material Usage Guidelinesand Letter of Consent for Material Use

Sign the Letter of Consentfor Material Use

Receive Materials
Use Material for Publication / website

Send the Draft to Us
Print / Releases

Please contact us.
(Please contact us everytime you want to use the materials.)

These guidelines and the letter of consent for material use will be sent by us.

Please confirm and sign the document and send it back.

The material download URL and password will be informed by us.

Please follow these guidelines to use the material for your publications / website.

Confirmation may take up to one week to complete.
Please be aware that it takes even more time when revisions are necessary.
Send a copy or link to us

・Printed Items: Please send one completed copy to us.
・Website: Please contact us with URL of the posted page.

Send /Contact Completed Items to us
Confirmation is required every time there are changes
made to relevant points.

* Please do not use the materials for uninformed purposes.
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1:2 Pamphlet / Leaflet Related

Trademark annotation

Publication Date

When the service name is stated on printed items, please clearly include atrademark annotation.

Please add publication dates on printed items.

** is trademark or registered trademark of Allm Inc.

Example) If published in February, 2019.
[2019.02]

Example)Team, Kaigo, Kango, Join, and MySOS are trademarks or registered trademarks of Allm Inc.
Please contact us about the trademark list.
MySOS A4 3-Fold Leaflet

Team A4 Leaflet

Trademark annotation / Publication Date
Trademark annotation

Publication DateP.05

1:3 Website Postings

Trademark annotation

Published Images

When the service name is stated on a posted website, please clearly include
a trademark annotation.
** is trademark or registered trademark of Allm Inc.
Example)Team, Kaigo, Kango, Join, and MySOS are trademarks or registered trademarks of Allm Inc.
Please contact us about the trademark list.

Trademark annotation

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1:4 Advertisements / Sales Promotions

・Newspapers / Magazine Advertisements

Please include the logo in one of the four corners.

・Sales Promotions

Please include the logo in one of the four corners.

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BASIC DESIGN SYSTEM
2:1 Basic Design System Outline
2:2 Corporate Logo
2:3 Color Palette
2:4 Official Name Logo Type
2:5 Recommended Type Fonts
2:6 Service Logo / Service Icon
2:7 Image Graphic "Allm Net"2

2:1 Basic Design System Outline

・Corporate Logo

・Recommended Type Fonts

・Color PaletteType Fonts：MB101

Type Fonts：BrownStd Light

日本語書体
あいうえお
カキクケコEnglish text
ABCDEfghijk
12345678910

Type Fonts：MB101 B

Type Fonts：BrownStd Bold

日本語書体
あいうえお
カキクケコ

English text
ABCDEfghijk
12345678910

・Image Graphic「Allm Net」

・Official Name Logo Type・Service Names

株式会社アルム

Allm Inc.

株式会社アルム

Allm Inc.
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2:2 Corporate Logo

The corporate logo mark, which consists of the Allm logo and the corporate message, Shaping Healthcare , Allm Inc., and our services.
The Allm logo and corporate message logo are always used in combination with each other. As a general rule, individual use is not allowed.

Corporate Logo

・Basic PatternAllm Logo

Corporate Message Logo

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2:2 Corporate Logo

Display Colors

Background Color Chart

Allm Gray is used as a basis, with white and/or light colors used for thebackground.

If the corporate logo is not clearly distinguishable from the background color, itcannot be displayed. The relationship between the corporate logo display color
selection and the background color consistency is represented through gray scale.
Even when the background color is a chromatic color, please reference the background color chart to determine whether or not the corporate logo is distinguishable.

・Base Display Color : Allm Gray

・Reverse Display Color : White0%10%
Pantone Cool Gray 9C
C=61.29% M=52.6% Y=47.69% K=0.16%
R=119 G=119 B=122#77777A
Grayscale: K=65%

20%

30%

Smallest Usable Size・Paper Medium

・Digital Content Use
40%

10 mm

40 px
50%

Minimum White Space Rule
The minimum white space rule is to ensure the symbolism of the corporate logo display. If letters and /or shapes are arranged around this area,
please prepare a white space that is larger than the area displayed here.
This minimum required size of this rule is a must. If more space can be
secured, please make sure to use more white space.
0.5A and more

60%

70%

80%

0.5A and more
90%

A

0.5A and more
0.5A and more

100%

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2:3 Color PaletteColor Palette
Apart from Allm Gray Which is the base display color for the corporate logo, other sub-colors are also set.
Sub-colors can also be used as separate colors for our services.
・Allm Gray
Pantone Cool Gray 9C
C=61.29% M=52.6% Y=47.69% K=0.16%
R=119 G=119 B=122#77777A
Grayscale: K=65%

・Sub-Colors

Multiple color consistencies of the sub-colors can be used.
Pantone 711C
C=22.22% M=94.64%
Y=85.04% K=0%
R=209 G=42 B=47
#D12A2F

Pantone Warm Red C
C=0% M=84.99%
Y=72.09% K=0%
R=233 G=71 B=60
#E9473C

Pantone 2251C
C=82.83% M=6.31%
Y=72.22% K=0%
R=0 G=171 B=112#00AB70

Pantone 7549C
C=0.2% M=36.93%
Y=100% K=0%
R=255 G=183 B=0#FFB700

Pantone 1505C
C=0% M=71.38%
Y=100% K=0%
R=225 G=107 B=0#FF6B00

Pantone 1925C
C=8.85% M=99.93%
Y=56.59% K=0%
R=233 G=0 B=76
#E9004C

Pantone 2199C
C=77.41% M=4.23%
Y=17.91% K=0%
R=0 G=185 B=221#00B9DD

75%50%
25%

Pantone Blue 072 C
C=100% M=95.77%
Y=17.57% K=0%
R=0 G=15 B=159#000f9f
75%
50%
25%

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2:4 Official Name Logo Type

Official Name Logo Type
They can be used when displaying the official company name. Logo type data isprepared, however display in the following font is possible.

・Company Name In Japanese Text

Type Fonts：MB101

株式会社アルムType Fonts：MB101 B

株式会社アルム・Company Name In English Text

Type Fonts：BrownStd Light

Allm Inc.
Type Fonts：BrownStd Bold

Allm Inc.
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2:5 Recommended Type Fonts

Recommended Type Fonts
Recommended type fonts for a standardized sense of unity in character
data images that are in the communication tools.
For example, they can be used in address displays for business cards,
envelopes, etc.. Use of them is not obligatory for normal business documents.
・Japanese Text

メディカルと技術でType Fonts：MB101

あいうえおカキクケコ東京都渋谷

未来をかえる
Type Fonts：MB101 B

・English Text

Type Fonts：BrownStd Light

Medical119
ABCDEFGHIJKLmnopqrstuvwxyz12345678910

Type Fonts：BrownStd BoldSHAPE
FUTURE
24/7
ABCDEFGHIJKLmnopqrstuvwxyz12345678910

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2:6 Service Logo / Service Icon

Service Logo

Service Icon

Display service logos in the recommended type font BrownStd Bold.
As with the corporate logo, the service logos are displayed in the basedisplay color, and also reverse display.

All service icons are set. The service icons can be displayed with a white background as well
as a basic display with the service color as the background.

・Base Display Color

・Base Display

・Reverse Display Color : White・White Background

Display・Usage Examples For Logo Arrangements

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2:6 Service Logo / Service Icon

Display Colors

Prohibited Use of the Logo

Service Color is used as a basis, with white and/or light colors used forthe background.

Never alter or process the shape, as this will damage the impression ofthe logo. Use of the logo in the following ways is prohibited. The figure
below shows the Join logo, but these prohibitions are common to all
logos provided by Allm Inc.

・Base Display Color : Service Color ・Reverse Display Color : WhiteThe Smallest Usable Size・Paper Media・Digital Content Use

3 mm20 px

7 mm20 px

・Transformation (long, flat, italic, rotation)

・Change in font size and spacing

・Visual effects such as shadows, borders, and 3D・Changing the typeface

・Color changes

・Gradation in the logo

・Missing part of an element

・Indications that impair identification

・Use of backgrounds that reduce visibility

・Use in a phrase or sentence

Minimum Margin Requirements
Minimum margins are to ensure the symbolism of the service logo
display. If letters and /or shapes are arranged around this area, please
prepare a margin space that is larger than the area displayed here. Thisrule is just the minimum size required. If there is more room, please makesure to take more margins.
1/3A and more 1/4B and more
1/3A and moreAは医療関係者間でコミュニケーション
1/3A and more
B

1/3A and more

できるアプリです。

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2:7 Image Graphic "Allm Net"

"Allm Net"
Entire Image

The image graphic Allm Net is an illustration that is used to emphasize
Allm s unique image in every kind of communication tool.
It can be used as the background graphic for the corporate logo display
surface. It can also be used independently.
The image graphic was designed based on the motif of a vascular
network and a biological neural network. It not only evokes an image ofa an organic network, but also evokes an image of the diversity, development, and evolution of Allm.
When using the image graphic, you can select an area to use from theentire image, and specify a display color from the color palette.

"Allm Net" TemplatesThis is a usage example of the image graphic Allm Net

株式会社アルム Allm Inc.
〒150-0002 東京都渋谷区渋谷3-27-11 祐真ビル新館2F
Yushin bldg. Shinkan 2F, 3-27-11 Shibuya, Shibuya-ku, Tokyo Japan

T 03-6418-3010 F 03-6418-3011 www.allm.net○○様拝啓時下ますますご清栄のこととお喜び申し上げます。

平素は格別のお引き立てを賜り、誠にありがとうございます。
下記のとおり書類を送付いたしますので、ご査収の程よろしくお願い申し上げます。
敬具記

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3. ○○○○○○○○○○○○
以上

代表取締役社長 / CEO

坂 野 哲 平 Sakano Teppei

坂野 哲平

坂野 哲平

sakano@allm.net

Sakano Teppei

Sakano Teppei

株式会社アルム Allm Inc.
〒150-0002 東京都渋谷区渋谷3-27-11 祐真ビル新館2F
Yushin bldg. Shinkan 2F, 3-27-11 Shibuya, Shibuya-ku, Tokyo Japan

T 03-6418-3010 F 03-6418-3011 www.allm.net

クライアント会 社 名

企画書タイトルがここにはいります
サブタイトルは細い書体で。

扉のタイトルサブタイトルは細い書体で。

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