SWEE T& UNIQUE C o s m e t i c S t r a i g h t e n i n g A g e n t f o r D e s i g n s

C O SME R E L AX E R“PLIA SWEEQUE”

Apply PLIA RELAXER BASE HD according to the damage levelof the already straightened part, using a comb brush, etc.
[20 cm of severely damaged hair : Standard amount of use:
20-30g]
Newly grownpart

Already straightened part

Strongly damaged hair

Severely damaged hair ‒Extremely damaged hair

THERMO CARE PROTECT

Gently improves the texture of damaged hair

“Sweet” in every sense of the word
Soft to the touch and shiny look

Pay attention not to apply tension
when combing.
Apply evenly and rub it into hair.
If the already straightened part
remains tamed, apply only
THERMO CARE PROTECT.
(See below for how to respond to thealready straightened parts.)

Apply THERMO CARE PROTECT by pulling the strongly unruly part (nape,etc.)
out perpendicular to the scalp. Keep 1 to 2cm distance unapplied from root
to prevent root hair breakage or bend. After application, lift up the hair root
and attach plastic wrap, leave it at room temperature.
[Standard amount of use: 80 g]●Apply a slightly larger amount of the agent to unruly parts.

Take a small amount of a hair strand, rub off the SWEEQUE H1/1/S1 carefully withyour fingers and check the newly grown part. After that, check the entire hair .

(See below for standard See below for a indication of the desired process time.)

S o f t n a t ura l f inis h t ha t e xpr esses ex cellen t tex tu r e an d easin ess
t o h andle e v e n wit h da m aged an d agin g h air , wh ile leavin g th e

Fully rinse off and dry hair about 90% (hair does not get bunched).
Texture improves after fully rinsing off
Set the temperature of the straightening iron below 180°C (140 to
160°C for the damaged part). Take about 1.5 cm wide slice and ironwhile paying attention to hair flow and avoiding any tension.

ro undness alon g th e h ead.
Y ou c a n a ls o p ro p o s e it for men u as “S weet S tr aigh t” an d
“ Swe e t Tou ch (n ew tex tu r e).”Quickly stroke the root onceor twice to remove moisture.

“sof t, light and f lowing.”

Have more fun making design proposals to customers!

While imagining the finish,
create volume on the strand
or flow at the end.

Apply from the root, float the root and keep hair flow, leave it at room
temperature.
[Standard amount of use: 80 g / Process time: 10 ‒ 12 minutes]

Give customers with unruly hair a possibilit y to change their hair st yle!
In addition to an excellent tex ture, PLIA SWEEQUE makes unruly hair

Stroke the strand from theroot to end at a constant
speed without stopping at
the middle.

SWEEQUE is “double action” on both the cortex and cuticle.
Because a natural sense of elasticity remains in the hair, it isimportant to check the effect by two ways.

Healthy hair ‒Slightly damaged hair
Moderately damaged hair

10〜25min

Strongly
damaged hair

5〜10min10〜15minSeverely
damaged hair

Within 5min※

Pinch a hair strand with your fingers
and check the rebounding angle.

■(Regarding fine hair, please check within 5 minutes byreferring to a corresponding table on the inside page.)

Bending checkNot effective
enoughEffective（80〜90°）

Check that the hair is fully straightened from the root to the end. At this time, check the partof strongly unruly hair (nape, etc.), too.

[When hair remains straightened] Apply THERMO CARE PROTECT only.
[When wave returned]

According to the condition of effect on the newly grown part, apply SWEEQUE S1 tothe already straightened part after an appropriate time and leave it at room
temperature.

SWEE T& UNIQUE C o s m e t i c S t r a i g h t e n i n g A g e n t f o r D e s i g n s“PLIA SWEEQUE”

Sweet
Straight

Apply PLIA RELAXER BASE HD according to the damage levelof the already straightened part, using a comb brush, etc.
[20 cm of severely damaged hair : Standard amount of use:
20-30g]
Newly grownpart

Already straightened part

Strongly damaged hair

Severely damaged hair ‒Extremely damaged hair

THERMO CARE PROTECT

Gently improves the texture of damaged hair

“Sweet” in every sense of the word
Soft to the touch and shiny look

Pay attention not to apply tension
when combing.
Apply evenly and rub it into hair.
If the already straightened part
remains tamed, apply only
THERMO CARE PROTECT.
(See below for how to respond to thealready straightened parts.)

Apply THERMO CARE PROTECT by pulling the strongly unruly part (nape,etc.)
out perpendicular to the scalp. Keep 1 to 2cm distance unapplied from root
to prevent root hair breakage or bend. After application, lift up the hair root
and attach plastic wrap, leave it at room temperature.
[Standard amount of use: 80 g]●Apply a slightly larger amount of the agent to unruly parts.

Take a small amount of a hair strand, rub off the SWEEQUE H1/1/S1 carefully withyour fingers and check the newly grown part. After that, check the entire hair .

(See below for standard See below for a indication of the desired process time.)

S o f t n a t ura l f inis h t ha t e xpr esses ex cellen t tex tu r e an d easin ess
t o h andle e v e n wit h da m aged an d agin g h air , wh ile leavin g th e

Fully rinse off and dry hair about 90% (hair does not get bunched).
Texture improves after fully rinsing off
Set the temperature of the straightening iron below 180°C (140 to
160°C for the damaged part). Take about 1.5 cm wide slice and ironwhile paying attention to hair flow and avoiding any tension.

ro undness alon g th e h ead.
Y o u c a n a ls o p ro p o s e i t for men u as “S weet S tr aigh t” an d
“ Swe e t Tou ch (n ew tex tu r e).”Quickly stroke the root onceor twice to remove moisture.

“sof t, light and f lowing.”

Have more fun making design proposals to customers!

While imagining the finish,
create volume on the strand
or flow at the end.

Apply from the root, float the root and keep hair flow, leave it at room
temperature.
[Standard amount of use: 80 g / Process time: 10 ‒ 12 minutes]

Give customers with unruly hair a possibilit y to change their hair st yle!
In addition to an excellent tex ture, PLIA SWEEQUE makes unruly hair

Stroke the strand from theroot to end at a constant
speed without stopping at
the middle.

SWEEQUE is “double action” on both the cortex and cuticle.
Because a natural sense of elasticity remains in the hair, it isimportant to check the effect by two ways.

Healthy hair ‒Slightly damaged hair
Moderately damaged hair

10〜25min

Strongly
damaged hair

5〜10min10〜15minSeverely
damaged hair

Within 5min※

Pinch a hair strand with your fingers
and check the rebounding angle.

■(Regarding fine hair, please check within 5 minutes byreferring to a corresponding table on the inside page.)

Bending checkNot effective
enoughEffective（80〜90°）

Check that the hair is fully straightened from the root to the end. At this time, check the partof strongly unruly hair (nape, etc.), too.

[When hair remains straightened] Apply THERMO CARE PROTECT only.
[When wave returned]

According to the condition of effect on the newly grown part, apply SWEEQUE S1 tothe already straightened part after an appropriate time and leave it at room
temperature.

SWEE T& UNIQUE C o s m e t i c S t r a i g h t e n i n g A g e n t f o r D e s i g n s“PLIA SWEEQUE”

PROCESS
Apply a pre-tretment product according to hair condition.
<When wave doesnʼ t return in already straightened part><When wave returns in already straightened part>

Apply THERMO PROTECT on already straightened part. 1st agent isApply THERMO CARE BASE on already straightened part and apply 1st agent

not applied on there.

over it.

[Standard amount of use: 10~30g/hair 5cm~15cm][Standard amount of use: 15~25g(1/3 amount of 1st agent to layer afterward]Counseling / Hair diagnosis andpre-shampoo*Please apply THERMO PROTECT ﬁrst on the part where the damge is severe.

Strongly damaged hair
1st agent

Application of THERMO CARE BASE
THERMO CARE PROTECT
Gently improves the texture of damaged hair

“Sweet” in every sense of the word
Soft to the touch and shiny look

Application of
SWEEQUE H1/1/S1

S o f t n a t ura l f inis h t ha t e xpr esses ex cellen t tex tu r e an d easin ess

Midway rinsing anddryingt o h andle e v e n wit h da m aged an d agin g h air , wh ile leavin g th e

1st agent* Pay attention not to apply tension when combing.
* Apply evenly and rub it into hair.

Apply THERMO CARE PROTECT by pulling the strongly unruly part (nape,etc.)
out perpendicular to the scalp. Keep 1 to 2cm distance unapplied from root
to prevent root hair breakage or bend. After application, lift up the hair root
and attach plastic wrap, leave it at room temperature.
[Standard amount of use: 80 g]●Apply a slightly larger amount of the agent to unruly parts.

Point!
Check the effect by two ways
Take a small amount of a hair strand, rub off the SWEEQUE H1/1/S1 carefully withyour fingers and check the newly grown part. After that, check the entire hair .

Process time and check1.Bending check (Newly grown part) 2.Straightness check (Entire hair)(See below for standard See below for a indication of the desired process time.)

Fully rinse off and dry hair about 90% (hair does not get bunched).

Texture improves after fully rinsing off
Set the temperature of the straightening iron below 180°C (140 to
160°C for the damaged part). Take about 1.5 cm wide slice and ironwhile paying attention to hair flow and avoiding any tension.

ro undness alon g th e h ead.
Y ou c a n a ls o p ro p o s e it for men u as “S weet S tr aigh t” an d

THERMO CARE BASE

only THERMO PROTECTApplication of iron

“ Swe e t Tou ch (n ew tex tu r e).”Application of
SWEEQUE 2 &process time

1.Beginning-through

2.Straight-through3.Designing-throughQuickly stroke the root onceor twice to remove moisture.

Stroke the strand from theroot to end at a constant
speed without stopping at
the middle.

While imagining the finish,
create volume on the strand
or flow at the end.

Rinsing and styling

Give customers with unruly hair a possibilit y to change their hair st yle!

Apply from the root, float the root and keep hair flow, leave it at room
temperature.
[Standard amount of use: 80 g / Process time: 10 ‒ 12 minutes]

Point!

Check the effect by two ways

In addition to an excellent tex ture, PLIA SWEEQUE makes unruly hair“sof t, light and f lowing.”

Have more fun making design proposals to customers!

SWEEQUE is “double action” on both the cortex and cuticle.
Because a natural sense of elasticity remains in the hair, it isimportant to check the effect by two ways.
1.Bending check (Newly grown part)

Healthy hair ‒Slightly damaged hair
Moderately damaged hair

10〜25min

Strongly
damaged hair

5〜10min10〜15minSeverely
damaged hair

Within 5min※Please check within 7 minutes.

Pinch a hair strand with your fingers
and check the rebounding angle.

■ SWEEQUE H1/1/S1 process time

(Regarding fine hair, please check within 5 minutes byreferring to a corresponding table on the inside page.)

Bending check

2. Straightness check (Entire hair)

Not effective
enoughEffective（80〜90°）

Check that the hair is fully straightened from the root to the end. At this time, check the partof strongly unruly hair (nape, etc.), too.

MECHANISMPLIA SWEEQUE for enhancing designs※Figures are conceptua images.

Double Action Part2

Simple process
Straightening support

Double action

Soft wrapping formula

Improves texture, while protecting the hair from heatActs on two kinds of SS bonds involved in straight

Efficiently acts on hair with the wrapping effect thathair formation to softly unravel unruly hair. Also, its
HBC component * also conditions hair not
susceptible to the effects of moisture.

damage. At the same time, it functions as a standby
agent for gentle straightening action.
■Cyclodextrin protects hair from heat
denaturation, while thermal-reactive soy
PPT* helps repair the damaged part using
the heat of the straightening iron.
Formulated with a straightening support
component (acetylcysteine), it prepares
hair for softening and straightening.

thinly and evenly wraps hair. Gently keeps hairstraight.

“”

Natural ﬁnish
and easy to handle

Some of the straightening components have + (positive) ions (amino groups) and others do not.
Because cysteine and cysteamine, which have + (positive) ions, are absorbed into the surface of

Style arrangement
is possible

Easy to style

On the other hand, thioglycolic acid and thioglycerin, which do not have + (positive) ions, are notHybrid liquid
crystal creamHybrid liquid
crystal cream

SWEEQUE 2

SWEEQUE H1/1/S1*Hydrolyzed soy protein pg-propyl methylsilanediol”

negatively charged hair when Agent 1 is applied, they act mostly around cuticles.

*Supple component:
Glycerin

THERMO CARE PROTECT/BASE“

For alreadystraightened/damaged parts

Hybrid liquid crystal cream / Fine emulsified particle cream with regular sequence structure that enhances permeability and treatment ability

Light

absorbed into the hair surface, thus penetrate inside the hair.

By mixing these 4 straightening components and applying their ionic properties, PLIA SWEEQUE acts

Flowing

on both cuticles and cortices, while controlling excessive stress, to create shiny, beautiful straight hair.

［］“Soft, light, flowing”
Cosmetic straightfor Designs

【

SCMC

C o r t e x S2
Microfibril

S1

Aggregateof matrix

Response toheat damage

Hydrophilic
property“

CuticleCuticleS2

PLIA SWEEQUE 2

400g/5 applications <Cosmeticstraightening agent/Cosmetic>

Moderately damaged
hair

Heavily damaged
hair

Severely damaged
hair

Extremely damaged
hair

Cor te x CMC

S2Macrofibril
CortexCMC:
Cell Membrane
Complex

C or t e x

S1
S1

S1

S2

Double action

SS bonds in the hydrophobic
area. Mainly have aspring-like structure and fix
microfibrils that are involvedin elasticity. Also exist in the
cuticles in a plate-like form.

S2

C ut ic le

S2

C ortex

S1

C ortex

S2

CortexDouble action

C ut ic le

S1

C ut ic le

S2

CuticleDouble action

Because the components act mainly on S1, straightened S1 and still
unruly S2 are both existing within hair. Since S2 is not straightened,
it is necessary to straighten hair by applying excessive action or heatto S1. Thus, it is hard to achieve elastic and natural lightness, andsoft flow.
S1
S2
S1 Single action

Single action only by hydrophobic straightening components
Because the components act mainly on S2, straightened S2 and still
unruly S1 are existing within hair. Since S1 is not straightened, it isnecessary to straighten hair by applying excessive action or heat to S2.
Thus, it is hard to achieve elastic and natural lightness, and soft flow.

S1

Cor te x

Cor te x

CuticleCu t icle

Hydrophilic s traightening components ● T hioglycolic acid ● Cys teine

S2

S2 Single action

Penetration experiment ofstraightening components

Because the straightening
components acted bybeing absorbed into thehair surface, the hairturned blue on theoutside.

As a result of penetrating a blue dye after allowing
each of the 4 straightening components to act onhuman hair (gray hair)*The site where the straightening components acted turns blue.

① Movement

Cystein

Cysteamine

Because the straightening
components acted bypenetrating inside the hair,
the entire hair turned blue.

If unruliness is strongly returned,
see “Unstraightened area” in the table.
SWEEQUE Hard

●For severely or extremely damaged hair, use THERMO CARE PROTECT as needed.
●Troubled hair such as frizzy hair and heat-denatured hair are not targeted.

Hair becomes closer to a perfectcircle, which is physically stable,
because water vapor is equallyapplied from inside to outside inunraveled hair.

SWEEQUESWEEQUE Soft

*Supple component: Glycerin［

Thioglycolic acid

Thioglycerin

【

［

］

［

Inside unruly hair

The cross-section of unruly hairis irregular in shape, i.e.,
elliptical or triangular, therefore
it does not flow freely because
movement is limited.

●Microfibrils are lined in a crossed and twisted manner.
●Because there are not many SS bonds but many
acidic amino acids, it is easy to absorb moisture.

）（

Outsideunruly hair

THERMO CARE BASE
■Cream combined witha hydrophobic point sensor

With a cream base combined with a„hydrophobic point sensor” which has
both hydrophilic and super hydrophobic
properties, SWEEQUE H1 successfullyenhances penetration into hydrophobic
parts such as newly grown part, while
suppressing the excessive action onhydrophilic damaged parts.

Superhydrophobic point

Because the surface
of a cream base ishydrophilic, it easily
penetrates
hydrophilic parts
such as damaged
hair.

］

Ortho-type cortex (Outer side of unruly hair)② Property】］

Hydrophilic point

H

Agent 1/Agent 2/400g each/5 applications

Agent 1/Agent 2/400g each/5 applications（For highly damaged part）150g 〈Hair treatment〉for use with a high-temperature styling＊ Common to PLIA RELAXER / SWEEQUE

iron/Quasi-drug>

【

】

δ

CMC Cocktailδ< Cold 2-step type hair-straightening agent
for use with a high-temperature stylingiron/Quasi-drug>＆［

Iron heatAmino bond［

The low-pH/low-alkali*2 formula
responds to already straightened areaand damaged part. With iron heat, CMC
cocktailδattaches to hair via a strong
amide bond that is resistant to daily
damage, and keeps hair soft to the touchand treatment effect immediately afterstraightening.
*1 Hair-repairing component: Meadowfoam-δ-lactone*2 pH7.9/alkali 1

PLIA SS STRAIGHT IRON

PLIA RELAXER Ha< Cold 2-step type hair-straightening agent］

PLIA CURL 1

PLIA CURL F1PLIA CURL 2<Hair curling lotion><Hair curling lotion><Hair curling lotion>

400mL/5 applications●Microfibrils are lined in regular manner.
●Because there are many SS bonds, hair is stiff anddoes not readily absorb moisture.

Cuticle＊ THERMO CARE PROTECT*Straightening support component: PEG-30
Dipolyhydroxystearate

Para-type cortex (Inner side of unruly hair)）SP

PLIA RELAXER SPa

150g 〈Hair treatment〉●Cuticles around the cortex are crooked.
●Because each cuticle has unruliness in spots,
thehair surface is not well conditioned.

Hydrophobic s traightening components ● Cys teamine ● T hioglycerin

Hard hair”

Fine hair■Normal cream

The cross-section of astraight strand of hair isclose to a perfect circle,
therefore it can easily flowin any direction.

（

Soft hair・very unruly hair

Negative ion

In the case of single action
Single action only by hydrophilic straightening components

“

”

◀

Characteristics of unruly hair

Hydrophobic
property

C or t e x“

Positive ion

Hard hair・slightly unruly hair

Soft hair・slightly unruly hair

（ THERMO CARE BASE/PROTECT ）Hydrophilic straightening components (thioglycolic
acid/cysteine) act on S1, while hydrophobicstraightening components (cysteamine /thioglycerin) act on S2. With the action to both S1and S2 that are involved in straight hair formation,
creates soft, flowing straight hair, while maintaining
lightness and elasticity.

”】

Double action （SWEEQUE H1/1/S1）

Hydrophilic
property

C ut ic le【Cortex “ Double Action ”

SS bonds in the hydrophilic
area. Mainly connect
matrixes into tubes aroundmicrofibrils to bundle them.
Also exist in the cuticles ina plate-like form.

CuticleCMC

Cuticle “ Double Action ”

Straightening support

SS bonds in the hydrophilic
area. Exist in keratin proteinsof cortex CMC and cuticle
CMC, and function as
pathways for water andagents.

S1

CuticlePLIA SWEEQUE S1

400g/5 applications <Cosmeticstraightening agent/Cosmetic>

Hard hair・very unruly hair

SS bonds involved in straight hair formation and “double action”

S1

PLIA SWEEQUE 1

400g/5 applications <Cosmeticstraightening agent/Cosmetic>】
Healthy hair ‒ Slightly
damaged hair(Not colored)

Double Action Part 1

CortexPLIA SWEEQUE H1

400g/5 applications <Cosmeticstraightening agent/Cosmetic>

400mL/5 applications
For soft hair (ﬁne400mL/5 applicationshair)/damaged hair］

Conditions hair andsupports even ﬁnish

Clearly bouncing,
soft wave

Firmly bouncing,
soft wave

Smoothly bouncing,
soft wave

Airily bouncing,
soft curl

PLIA BASE

PLIA TG

PLIA T/C

PLIA C/T

Agent 1/Agent 2/400mL

Agent 1/Agent 2/400mL

Agent 1/Agent 2/400mL

each/5 applications

each/5 applications

each/5 applications

PLIA Cosme1
PLIA Cosme2<Cold 2-bath type /Quasi-drug><Cold 2-bath type /Quasi-drug><Cold 2-bath type /Quasi-drug>

400mL 〈Hair treatment〉
Common to PLIA/PLIA CURL

400mL each/5 applications〈Hair curling lotion〉

Please read instructions carefully before use to ensure correct use.

PLIA SWEEQUE for enhancing designs※Figures are conceptua images.

Double Action Part2
Straightening support

Double action

Soft wrapping formula

Improves texture, while protecting the hair from heatActs on two kinds of SS bonds involved in straight

Efficiently acts on hair with the wrapping effect thathair formation to softly unravel unruly hair. Also, its
HBC component * also conditions hair not
susceptible to the effects of moisture.

damage. At the same time, it functions as a standby
agent for gentle straightening action.
■Cyclodextrin protects hair from heat
denaturation, while thermal-reactive soy
PPT* helps repair the damaged part using
the heat of the straightening iron.
Formulated with a straightening support
component (acetylcysteine), it prepares
hair for softening and straightening.

“4 components mixture” is the key! “Double action” of ionic property

Natural ﬁnish
and easy to handle

Some of the straightening components have + (positive) ions (amino groups) and others do not.

thinly and evenly wraps hair. Gently keeps hair

Because cysteine and cysteamine, which have + (positive) ions, are absorbed into the surface ofstraight.

On the other hand, thioglycolic acid and thioglycerin, which do not have + (positive) ions, are notLightabsorbed into the hair surface, thus penetrate inside the hair.

THERMO CARE PROTECT/BASE

By mixing these 4 straightening components and applying their ionic properties, PLIA SWEEQUE acts

SWEEQUE 2

SWEEQUE H1/1/S1

Flowing

on both cuticles and cortices, while controlling excessive stress, to create shiny, beautiful straight hair.

Hybrid liquid crystal cream / Fine emulsified particle cream with regular sequence structure that enhances permeability and treatment ability［］“Soft, light, flowing”
Cosmetic straightfor Designs

PLIA SWEEQUE H1

PLIA SWEEQUE 1

400g/5 applications <Cosmeticstraightening agent/Cosmetic>【

PLIA SWEEQUE S1

400g/5 applications <Cosmeticstraightening agent/Cosmetic>

400g/5 applications <Cosmeticstraightening agent/Cosmetic>

PLIA SWEEQUE 2

400g/5 applications <Cosmeticstraightening agent/Cosmetic>】
Healthy hair ‒ Slightly
damaged hair(Not colored)

Moderately damaged
hair

Heavily damaged
hair

Severely damaged
hair

Extremely damaged
hair

Hard hair・very unruly hair

Double Action Part 1“

Mostly to cuticle S1”（CortexMicrofibril

SS bonds in the hydrophilic
area. Exist in keratin proteinsof cortex CMC and cuticle
CMC, and function as
pathways for water andagents.

Cortex

Aggregateof matrix

CuticleCuticleThioglycolic acid【

Cysteamine

Hydrophobic
property

Thioglycerin

Mostly to cortex S2）

Positive ion

As a result of penetrating a blue dye after allowing
each of the 4 straightening components to act onhuman hair (gray hair)*The site where the straightening components acted turns blue.

SS bonds in the hydrophobic
area. Mainly have aspring-like structure and fix
microfibrils that are involvedin elasticity. Also exist in the
cuticles in a plate-like form.

CortexC or t e x
CMC:
Cell Membrane
Complex

C ortex

C ortex

C ut ic le

C ut ic le① Movement

With + (positive) ionsWithout + (positive) ionsBecause the straightening
components acted bybeing absorbed into thehair surface, the hairturned blue on theoutside.

Because the straightening
components acted bypenetrating inside the hair,
the entire hair turned blue.

Cystein

Cysteamine

Thioglycolic acid

Thioglycerin【

Because the components act mainly on S2, straightened S2 and still
unruly S1 are existing within hair. Since S1 is not straightened, it isnecessary to straighten hair by applying excessive action or heat to S2.
Thus, it is hard to achieve elastic and natural lightness, and soft flow.

The cross-section of unruly hairis irregular in shape, i.e.,
elliptical or triangular, therefore
it does not flow freely because
movement is limited.

（ Hydrophobic property ）Cor te x

CuticleCu t icle●●●Microfibrils are lined in a crossed and twisted manner.
●Because there are not many SS bonds but many
acidic amino acids, it is easy to absorb moisture.

Outsideunruly hairPara-type cortex (Inner side of unruly hair)●Microfibrils are lined in regular manner.
●Because there are many SS bonds, hair is stiff anddoes not readily absorb moisture.

（Hydrophilic property）

Cuticle●Cuticles around the cortex are crooked.
●Because each cuticle has unruliness in spots,
thehair surface is not well conditioned.

●●

THERMO CARE BASE
With a cream base combined with a„hydrophobic point sensor” which has
both hydrophilic and super hydrophobic
properties, SWEEQUE H1 successfullyenhances penetration into hydrophobic
parts such as newly grown part, while
suppressing the excessive action onhydrophilic damaged parts.

Superhydrophobic point
Hydrophilic pointSWEEQUESWEEQUE Soft］H

Agent 1/Agent 2/400g each/5 applications

Agent 1/Agent 2/400g each/5 applications（For highly damaged part）150g 〈Hair treatment〉for use with a high-temperature styling＊ Common to PLIA RELAXER / SWEEQUE

iron/Quasi-drug>】δ< Cold 2-step type hair-straightening agent
for use with a high-temperature stylingiron/Quasi-drug>＆［

Iron heatAmino bond［

The low-pH/low-alkali*2 formula
responds to already straightened areaand damaged part. With iron heat, CMC
cocktailδattaches to hair via a strong
amide bond that is resistant to daily
damage, and keeps hair soft to the touchand treatment effect immediately afterstraightening.
*1 Hair-repairing component: Meadowfoam-δ-lactone*2 pH7.9/alkali 1

PLIA SS STRAIGHT IRON

PLIA RELAXER Ha< Cold 2-step type hair-straightening agent］

PLIA CURL 1

PLIA CURL F1PLIA CURL 2<Hair curling lotion><Hair curling lotion><Hair curling lotion>

400mL/5 applications

CMC Cocktailδ
Non-homogeneity between
cortices and cuticles is thecause of unruly, wavy andrough hair.

SP

PLIA RELAXER SPa＊ THERMO CARE PROTECT*Straightening support component: PEG-30
Dipolyhydroxystearate【

Ortho-type cortex (Outer side of unruly hair)② Property

Inside unruly hair

Cor te x［■Cream combined witha hydrophobic point sensor

Because the surface
of a cream base ishydrophilic, it easily
penetrates
hydrophilic parts
such as damaged
hair.

［ Unruly hair ］

The cross-section of astraight strand of hair isclose to a perfect circle,
therefore it can easily flowin any direction.

Single action only by hydrophobic straightening components

SWEEQUE Hard

*Supple component: Glycerin

150g 〈Hair treatment〉

In the case of single action
Because the components act mainly on S1, straightened S1 and still
unruly S2 are both existing within hair. Since S2 is not straightened,
it is necessary to straighten hair by applying excessive action or heatto S1. Thus, it is hard to achieve elastic and natural lightness, andsoft flow.

If unruliness is strongly returned,
see “Unstraightened area” in the table.

●For severely or extremely damaged hair, use THERMO CARE PROTECT as needed.
●Troubled hair such as frizzy hair and heat-denatured hair are not targeted.

】■Normal cream［ Straight hair ］

C ut ic le

Single action only by hydrophilic straightening components

Hard hair”

Fine hair

Hair becomes closer to a perfectcircle, which is physically stable,
because water vapor is equallyapplied from inside to outside inunraveled hair.

Characteristics of unruly hair
Macrofibril

Soft hair・very unruly hair

Negative ion

Penetration experiment ofstraightening components

C or t e x

“

”

◀

Hydrophobic
property

Hard hair・slightly unruly hair

Soft hair・slightly unruly hair

Hydrophilic
property

Cortex “ Double Action ”
（

”

】
“

Mostly to cuticle S2

C ut ic le

Cor te x CMC“

Hydrophilic
property）

SS bonds in the hydrophilic
area. Mainly connect
matrixes into tubes aroundmicrofibrils to bundle them.
Also exist in the cuticles ina plate-like form.

CuticleCMC

Cysteine

Cuticle “ Double Action ”
Mostly to cortex S1

CuticleStyle arrangement
is possible

Easy to stylenegatively charged hair when Agent 1 is applied, they act mostly around cuticles.

*Supple component:
Glycerin*Hydrolyzed soy protein pg-propyl methylsilanediol

For alreadystraightened/damaged parts

400mL/5 applications
For soft hair (ﬁne400mL/5 applicationshair)/damaged hair］

Conditions hair andsupports even ﬁnish

Clearly bouncing,
soft wave

Firmly bouncing,
soft wave

Smoothly bouncing,
soft wave

Airily bouncing,
soft curl

PLIA BASE

PLIA TG

PLIA T/C

PLIA C/T

Agent 1/Agent 2/400mL

Agent 1/Agent 2/400mL

Agent 1/Agent 2/400mL

each/5 applications

each/5 applications

each/5 applications

PLIA Cosme1
PLIA Cosme2<Cold 2-bath type /Quasi-drug><Cold 2-bath type /Quasi-drug><Cold 2-bath type /Quasi-drug>

400mL 〈Hair treatment〉
Common to PLIA/PLIA CURL

400mL each/5 applications〈Hair curling lotion〉

Please read instructions carefully before use to ensure correct use.

PLIA SWEEQUE for enhancing designs※Figures are conceptua images.

Double Action Part2
Straightening support

Double action

Soft wrapping formula

Improves texture, while protecting the hair from heatActs on two kinds of SS bonds involved in straight

Efficiently acts on hair with the wrapping effect thathair formation to softly unravel unruly hair. Also, its
HBC component * also conditions hair not
susceptible to the effects of moisture.

damage. At the same time, it functions as a standby
agent for gentle straightening action.
■Cyclodextrin protects hair from heat
denaturation, while thermal-reactive soy
PPT* helps repair the damaged part using
the heat of the straightening iron.
Formulated with a straightening support
component (acetylcysteine), it prepares
hair for softening and straightening.

“

”

“

”

Natural ﬁnish
and easy to handle

Some of the straightening components have + (positive) ions (amino groups) and others do not.

thinly and evenly wraps hair. Gently keeps hair

Because cysteine and cysteamine, which have + (positive) ions, are absorbed into the surface ofstraight.

Easy to style

Style arrangement
is possible

negatively charged hair when Agent 1 is applied, they act mostly around cuticles.

On the other hand, thioglycolic acid and thioglycerin, which do not have + (positive) ions, are not*Supple component:
Glycerin

absorbed into the hair surface, thus penetrate inside the hair.

THERMO CARE PROTECT/BASE

By mixing these 4 straightening components and applying their ionic properties, PLIA SWEEQUE acts

SWEEQUE 2

SWEEQUE H1/1/S1*Hydrolyzed soy protein pg-propyl methylsilanediol

For alreadystraightened/damaged parts

on both cuticles and cortices, while controlling excessive stress, to create shiny, beautiful straight hair.

Hybrid liquid crystal cream / Fine emulsified particle cream with regular sequence structure that enhances permeability and treatment ability

Soft

Light

Flowing

Soft texture to blend
in through to ends

Light finish that does
not spoil the form

Bangs and ends canflow as you like［］

“Soft, light, flowing”
Cosmetic straightfor Designs【

PLIA SWEEQUE 1

PLIA SWEEQUE S1

400g/5 applications <Cosmeticstraightening agent/Cosmetic>

400g/5 applications <Cosmeticstraightening agent/Cosmetic>

PLIA SWEEQUE 2

400g/5 applications <Cosmeticstraightening agent/Cosmetic>】
Healthy hair ‒ Slightly
damaged hair(Not colored)

Moderately damaged
hair

Heavily damaged
hair

Severely damaged
hair

Extremely damaged
hair

Hard hair・very unruly hair

Double Action Part 1““”

Cuticle “ Double Action ”（

CortexMicrofibril

SS bonds in the hydrophilic
area. Exist in keratin proteinsof cortex CMC and cuticle
CMC, and function as
pathways for water andagents.

Cortex

Aggregateof matrix

CuticleCuticle（Positive ion

Negative ion

Penetration experiment ofstraightening components

Because the straightening
components acted bybeing absorbed into thehair surface, the hairturned blue on theoutside.

As a result of penetrating a blue dye after allowing
each of the 4 straightening components to act onhuman hair (gray hair)

C or t e x*The site where the straightening components acted turns blue.

Cystein

Cysteamine

Because the straightening
components acted bypenetrating inside the hair,
the entire hair turned blue.

Thioglycolic acid

SS bonds in the hydrophobic
area. Mainly have aspring-like structure and fix
microfibrils that are involvedin elasticity. Also exist in the
cuticles in a plate-like form.

CortexC or t e x
CMC:
Cell Membrane
Complex

C ortex

C ortex

C ut ic le

C ut ic le① Movement［［

The cross-section of astraight strand of hair isclose to a perfect circle,
therefore it can easily flowin any direction.

］

The cross-section of unruly hairis irregular in shape, i.e.,
elliptical or triangular, therefore
it does not flow freely because
movement is limited.

In the case of single action
Single action only by hydrophilic straightening components
Because the components act mainly on S1, straightened S1 and still
unruly S2 are both existing within hair. Since S2 is not straightened,
it is necessary to straighten hair by applying excessive action or heatto S1. Thus, it is hard to achieve elastic and natural lightness, andsoft flow.

Single action only by hydrophobic straightening components
Because the components act mainly on S2, straightened S2 and still
unruly S1 are existing within hair. Since S1 is not straightened, it isnecessary to straighten hair by applying excessive action or heat to S2.
Thus, it is hard to achieve elastic and natural lightness, and soft flow.

（
Cor te x

Cor te x

CuticleCu t icle●●

Ortho-type cortex (Outer side of unruly hair)② Property

Inside unruly hair●Microfibrils are lined in a crossed and twisted manner.
●Because there are not many SS bonds but many
acidic amino acids, it is easy to absorb moisture.

）（

Outsideunruly hair●

A hydrophobic point sensor* that enhances penetration is combined■Cream combined witha hydrophobic point sensor
Superhydrophobic point

Because the surface
of a cream base ishydrophilic, it easily
penetrates
hydrophilic parts
such as damaged
hair.

）

Soft hair・very unruly hairHard hair”

If unruliness is strongly returned,
see “Unstraightened area” in the table.

Fine hair

SWEEQUE Hard

●For severely or extremely damaged hair, use THERMO CARE PROTECT as needed.
●Troubled hair such as frizzy hair and heat-denatured hair are not targeted.

Hydrophilic point［

THERMO CARE BASE

SWEEQUE SoftWith a cream base combined with a„hydrophobic point sensor” which has
both hydrophilic and super hydrophobic
properties, SWEEQUE H1 successfullyenhances penetration into hydrophobic
parts such as newly grown part, while
suppressing the excessive action onhydrophilic damaged parts.

］

SP

H

Agent 1/Agent 2/400g each/5 applications

Agent 1/Agent 2/400g each/5 applications

PLIA RELAXER SPa＊ THERMO CARE PROTECT＊ Common to PLIA RELAXER / SWEEQUE

iron/Quasi-drug>< Cold 2-step type hair-straightening agent
for use with a high-temperature stylingiron/Quasi-drug>＆［］

PLIA CURL 1

PLIA CURL F1PLIA CURL 2<Hair curling lotion><Hair curling lotion><Hair curling lotion>

400mL/5 applications

Effect of CMC cocktailδ(delta)*1 for long-lasting texture

CMC Cocktailδ

Iron heatAmino bond

The low-pH/low-alkali*2 formula
responds to already straightened areaand damaged part. With iron heat, CMC
cocktailδattaches to hair via a strong
amide bond that is resistant to daily
damage, and keeps hair soft to the touchand treatment effect immediately afterstraightening.
*1 Hair-repairing component: Meadowfoam-δ-lactone*2 pH7.9/alkali 1

PLIA SS STRAIGHT IRON

PLIA RELAXER Ha< Cold 2-step type hair-straightening agent（For highly damaged part）150g 〈Hair treatment〉for use with a high-temperature styling*Straightening support component: PEG-30
Dipolyhydroxystearate【A feature of SWEEQUE S1 (soft type)】

SWEEQUE*Supple component: Glycerin●Microfibrils are lined in regular manner.
●Because there are many SS bonds, hair is stiff anddoes not readily absorb moisture.

Cuticle“While ironing, equal force is applied from inside to outside as water
vapor escapes from the hair, allowing the hair to become closer to aperfect circle, which is physically stable. This action conditions theentire hair neatly and creates soft, free flowing straight hair.

Para-type cortex (Inner side of unruly hair)●Cuticles around the cortex are crooked.
●Because each cuticle has unruliness in spots,
thehair surface is not well conditioned.

●【A feature of SWEEQUE H1 (hard type)】■Normal cream］

C ut ic leThioglycerin

The “double action” acts on cortices and cuticles by controlling
excessive stress. It unravels the entire hair evenly and gently, while
keeping elasticity and making hair free flowing. Also, an HBCcomponent* is replaced with moisture inside the matrix to make thehair unsusceptible to the effects of dampness and moisture.

Hard hair・slightly unruly hair

Soft hair・slightly unruly hair

150g 〈Hair treatment〉

Characteristics of unruly hair
Macrofibril

Hair becomes closer to a perfectcircle, which is physically stable,
because water vapor is equallyapplied from inside to outside inunraveled hair.

）”

With double action, SWEEQUE allows hair to become closer to a perfectcircle and flow naturally.

◀ Hair while being ironed

Cortex “ Double Action ”

C ut ic le

Cor te x CMC【A feature common to SWEEQUE】）

SS bonds in the hydrophilic
area. Mainly connect
matrixes into tubes aroundmicrofibrils to bundle them.
Also exist in the cuticles ina plate-like form.

CuticleCMC

CuticlePLIA SWEEQUE H1

400g/5 applications <Cosmeticstraightening agent/Cosmetic>［

400mL/5 applications
For soft hair (ﬁne400mL/5 applicationshair)/damaged hair］

Conditions hair andsupports even ﬁnish

Clearly bouncing,
soft wave

Firmly bouncing,
soft wave

Smoothly bouncing,
soft wave

Airily bouncing,
soft curl

PLIA BASE

PLIA TG

PLIA T/C

PLIA C/T

Agent 1/Agent 2/400mL

Agent 1/Agent 2/400mL

Agent 1/Agent 2/400mL

each/5 applications

each/5 applications

each/5 applications

PLIA Cosme1
PLIA Cosme2<Cold 2-bath type /Quasi-drug><Cold 2-bath type /Quasi-drug><Cold 2-bath type /Quasi-drug>

400mL 〈Hair treatment〉
Common to PLIA/PLIA CURL

400mL each/5 applications〈Hair curling lotion〉

Please read instructions carefully before use to ensure correct use.

PLIA SWEEQUE for enhancing designs※Figures are conceptua images.

Double action

Soft wrapping formula

Improves texture, while protecting the hair from heatActs on two kinds of SS bonds involved in straight

Efficiently acts on hair with the wrapping effect thathair formation to softly unravel unruly hair. Also, its
HBC component * also conditions hair not
susceptible to the effects of moisture.

damage. At the same time, it functions as a standby
agent for gentle straightening action.
■Cyclodextrin protects hair from heat
denaturation, while thermal-reactive soy
PPT* helps repair the damaged part using
the heat of the straightening iron.
Formulated with a straightening support
component (acetylcysteine), it prepares
hair for softening and straightening.

“

”

“

”

Natural ﬁnish
and easy to handle

Because cysteine and cysteamine, which have + (positive) ions, are absorbed into the surface ofstraight.

Style arrangement
is possible

Easy to stylenegatively charged hair when Agent 1 is applied, they act mostly around cuticles.

On the other hand, thioglycolic acid and thioglycerin, which do not have + (positive) ions, are not*Supple component:
GlycerinLight

absorbed into the hair surface, thus penetrate inside the hair.

THERMO CARE PROTECT/BASE

By mixing these 4 straightening components and applying their ionic properties, PLIA SWEEQUE acts

SWEEQUE 2

SWEEQUE H1/1/S1*Hydrolyzed soy protein pg-propyl methylsilanediol

For alreadystraightened/damaged parts

Some of the straightening components have + (positive) ions (amino groups) and others do not.

thinly and evenly wraps hair. Gently keeps hair

Flowing

on both cuticles and cortices, while controlling excessive stress, to create shiny, beautiful straight hair.

Hybrid liquid crystal cream / Fine emulsified particle cream with regular sequence structure that enhances permeability and treatment ability［PLIA SWEEQUE］“Soft, light, flowing”
Cosmetic straightfor Designs

PLIA SWEEQUE H1

PLIA SWEEQUE 1

400g/5 applications <Cosmeticstraightening agent/Cosmetic>

1
Healthy hair ‒ Slightly
damaged hair(Not colored)“”

Cuticle “ Double Action ”（

CortexMicrofibril

SS bonds in the hydrophilic
area. Exist in keratin proteinsof cortex CMC and cuticle
CMC, and function as
pathways for water andagents.

Cortex

Aggregateof matrix

CuticleCuticle（Positive ion

Because the straightening
components acted bybeing absorbed into thehair surface, the hairturned blue on theoutside.

As a result of penetrating a blue dye after allowing
each of the 4 straightening components to act onhuman hair (gray hair)*The site where the straightening components acted turns blue.

Macrofibril
CortexC or t e x
CMC:
Cell Membrane
Complex

C ortex

C ortex

C ut ic le

C ut ic le① Movement［

Cystein

Cysteamine

Because the straightening
components acted bypenetrating inside the hair,
the entire hair turned blue.

Thioglycolic acid

Thioglycerin【

Because the components act mainly on S2, straightened S2 and still
unruly S1 are existing within hair. Since S1 is not straightened, it isnecessary to straighten hair by applying excessive action or heat to S2.
Thus, it is hard to achieve elastic and natural lightness, and soft flow.

The cross-section of unruly hairis irregular in shape, i.e.,
elliptical or triangular, therefore
it does not flow freely because
movement is limited.

Cor te x

Cor te x●●

Inside unruly hair●Microfibrils are lined in a crossed and twisted manner.
●Because there are not many SS bonds but many
acidic amino acids, it is easy to absorb moisture.

）（

Outsideunruly hair●●

With a cream base combined with a„hydrophobic point sensor” which has
both hydrophilic and super hydrophobic
properties, SWEEQUE H1 successfullyenhances penetration into hydrophobic
parts such as newly grown part, while
suppressing the excessive action onhydrophilic damaged parts.

Superhydrophobic point
Hydrophilic pointS
S

If unruliness is strongly returned,
see “Unstraightened area” in the table.

S
S
SWEEQUE HardSWEEQUESWEEQUE Soft【】

Cuticle（For highly damaged part）150g 〈Hair treatment〉＊ Common to PLIA SWEEQUE

δ

CMC Cocktailδ●Microfibrils are lined in regular manner.
●Because there are many SS bonds, hair is stiff anddoes not readily absorb moisture.

）＊ THERMO CARE PROTECT*Straightening support component: PEG-30
Dipolyhydroxystearate

Para-type cortex (Inner side of unruly hair)●Cuticles around the cortex are crooked.
●Because each cuticle has unruliness in spots,
thehair surface is not well conditioned.

Cu t icle

CuticleOrtho-type cortex (Outer side of unruly hair)② Property（

SWEEQUETHERMO CARE BASE
■Cream combined witha hydrophobic point sensor

Because the surface
of a cream base ishydrophilic, it easily
penetrates
hydrophilic parts
such as damaged
hair.

］

In the case of single action
Because the components act mainly on S1, straightened S1 and still
unruly S2 are both existing within hair. Since S2 is not straightened,
it is necessary to straighten hair by applying excessive action or heatto S1. Thus, it is hard to achieve elastic and natural lightness, andsoft flow.

S

150g 〈Hair treatment〉［

The cross-section of astraight strand of hair isclose to a perfect circle,
therefore it can easily flowin any direction.

Single action only by hydrophobic straightening components

S*Supple component: Glycerin】■Normal cream］

C ut ic le

Single action only by hydrophilic straightening components

Fine hair

5
Extremely damaged
hair

SWEEQUESWEEQUE●For severely or extremely damaged hair, use THERMO CARE PROTECT as needed.
●Troubled hair such as frizzy hair and heat-denatured hair are not targeted.

Hair becomes closer to a perfectcircle, which is physically stable,
because water vapor is equallyapplied from inside to outside inunraveled hair.

Characteristics of unruly hair
SS bonds in the hydrophobic
area. Mainly have aspring-like structure and fix
microfibrils that are involvedin elasticity. Also exist in the
cuticles in a plate-like form.

Hard hair

4
Severely damaged
hair

SWEEQUEH

400g/5 applications <Cosmeticstraightening agent/Cosmetic>

Negative ion

Penetration experiment ofstraightening components

C or t e x“Already”
straightened
area

”

◀

）

H

Soft hair・slightly unruly hair“

Cortex “ Double Action ”

C ut ic le

Cor te x CMC

area

】

）

SS bonds in the hydrophilic
area. Mainly connect
matrixes into tubes aroundmicrofibrils to bundle them.
Also exist in the cuticles ina plate-like form.

CuticleCMC【

Soft hair・very unruly hair

3
Heavily damaged
hair

H

Hard hair・slightly unruly hair

PLIA SWEEQUE 2

400g/5 applications <Cosmeticstraightening agent/Cosmetic>

2
Moderately damaged
hair

Hard hair・very unruly hair

“Unstraightened”

PLIA SWEEQUE S1

400g/5 applications <Cosmeticstraightening agent/Cosmetic>【SWEEQUE Correspondence Table】
0

Double Action Part 1

CuticlePLIA series LINE UP

Straight

Double Action Part2
Straightening support

LINE UP

Iron heatAmino bond

The low-pH/low-alkali*2 formula
responds to already straightened areaand damaged part. With iron heat, CMC
cocktailδattaches to hair via a strong
amide bond that is resistant to daily
damage, and keeps hair soft to the touchand treatment effect immediately afterstraightening.
*1 Hair-repairing component: Meadowfoam-δ-lactone*2 pH7.9/alkali 1

Please read instructions carefully before use to ensure correct use.

SWEE T& UNIQUE C o s m e t i c S t r a i g h t e n i n g A g e n t f o r D e s i g n s“PLIA SWEEQUE”

Apply PLIA RELAXER BASE HD according to the damage levelof the already straightened part, using a comb brush, etc.
[20 cm of severely damaged hair : Standard amount of use:
20-30g]
Newly grownpart

Already straightened part

Strongly damaged hair

Severely damaged hair ‒Extremely damaged hair

THERMO CARE PROTECT

Gently improves the texture of damaged hair

“Sweet” in every sense of the word
Soft to the touch and shiny look

Pay attention not to apply tension
when combing.
Apply evenly and rub it into hair.
If the already straightened part
remains tamed, apply only
THERMO CARE PROTECT.
(See below for how to respond to thealready straightened parts.)

Apply THERMO CARE PROTECT by pulling the strongly unruly part (nape,etc.)
out perpendicular to the scalp. Keep 1 to 2cm distance unapplied from root
to prevent root hair breakage or bend. After application, lift up the hair root
and attach plastic wrap, leave it at room temperature.
[Standard amount of use: 80 g]●Apply a slightly larger amount of the agent to unruly parts.

Take a small amount of a hair strand, rub off the SWEEQUE H1/1/S1 carefully withyour fingers and check the newly grown part. After that, check the entire hair .

(See below for standard See below for a indication of the desired process time.)

S o f t n a t ura l f inis h t ha t e xpr esses ex cellen t tex tu r e an d easin ess
t o h andle e v e n wit h da m aged an d agin g h air , wh ile leavin g th e

Fully rinse off and dry hair about 90% (hair does not get bunched).
Texture improves after fully rinsing off
Set the temperature of the straightening iron below 180°C (140 to
160°C for the damaged part). Take about 1.5 cm wide slice and ironwhile paying attention to hair flow and avoiding any tension.

ro undness alon g th e h ead.
Y ou c a n a ls o p ro p o s e it for men u as “S weet S tr aigh t” an d
“ Swe e t Tou ch (n ew tex tu r e).”Quickly stroke the root onceor twice to remove moisture.

“sof t, light and f lowing.”

Have more fun making design proposals to customers!

While imagining the finish,
create volume on the strand
or flow at the end.

Apply from the root, float the root and keep hair flow, leave it at room
temperature.
[Standard amount of use: 80 g / Process time: 10 ‒ 12 minutes]

Give customers with unruly hair a possibilit y to change their hair st yle!
In addition to an excellent tex ture, PLIA SWEEQUE makes unruly hair

Stroke the strand from theroot to end at a constant
speed without stopping at
the middle.

SWEEQUE is “double action” on both the cortex and cuticle.
Because a natural sense of elasticity remains in the hair, it isimportant to check the effect by two ways.

Healthy hair ‒Slightly damaged hair
Moderately damaged hair

10〜25min

Strongly
damaged hair

5〜10min10〜15minSeverely
damaged hair

Within 5min※

Pinch a hair strand with your fingers
and check the rebounding angle.

■(Regarding fine hair, please check within 5 minutes byreferring to a corresponding table on the inside page.)

Bending checkNot effective
enoughEffective（80〜90°）

Check that the hair is fully straightened from the root to the end. At this time, check the partof strongly unruly hair (nape, etc.), too.

[When hair remains straightened] Apply THERMO CARE PROTECT only.
[When wave returned]

According to the condition of effect on the newly grown part, apply SWEEQUE S1 tothe already straightened part after an appropriate time and leave it at room
temperature.