FOR IMMEDIATE RELEASEBREMBO ANNOUNCES “BRAKETHROUGH CHALLENGE”
FOR NASCAR CANADIAN TIRE SERIESPLYMOUTH, Mich. (July 30, 2012) – Since winning its first NASCAR Sprint Cup Series
championship with Jeff Gordon and Hendrick Motorsports in 1998, the Brembo Group also has won
titles in the NASCAR Nationwide Series and the NASCAR Camping World Truck Series. To continuethat winning legacy within NASCAR, Brembo has engineered a new line of racing brakes (discs andpads), for the Late Model racing market, which will bring the quality and high performance of Brembobrakes deeper into the racing community.
The new Brembo product line falls within the rules package for the NASCAR Canadian Tire Series
presented by Mobil 1, and Brembo will promote these new products by introducing the Brembo
Brakethrough Challenge to the series starting this week.
The NASCAR Canadian Tire Series is Canada’s premier stock-car racing tour. The series races
nationally in Canada from Nova Scotia to British Columbia, and is in its sixth season of competition.
Beginning with the Aug. 5 date at Circuit de Trois-Rivieres (Quebec), the Brembo Brakethrough
Challenge will cover the final five events on the 2012 schedule.
All NASCAR Canadian Tire Series teams that display the Brembo promotional decal are eligible toparticipate. Should a team display the Brembo decal and use Brembo brake products, then that teamis eligible to receive an additional bonus in the way of double product awards as outlined below, e.g.,
two sets of front rotors for the first event winner.
For the purpose of this program, the driver point standings will be reset to zero prior to the Aug. 5event at Trois-Rivieres and be recorded with the same points system as outlined in the 2012NASCAR Canadian Tire Series Rule Book for the remainder of the season. Ineligible teams will not
be awarded points. NASCAR will keep the official point standings for the Brembo BrakethroughChallenge.
2012 Event Product Awards
Brembo will contribute the following product to the current Brembo Brakethrough Challenge points
leader at the conclusion of each event:
1. Circuit de Trois-Rivieres, Aug. 5
2. Circuit Gilles Villeneuve, Aug. 18
3. Barrie Speedway, Sept. 8
4. Riverside International Speedway, Sept.15
5. Kawartha Speedway, Sept. 22

Front Rotor Set
Rear Rotor Set
One (1) box of four (4) pads
One (1) box of four (4) pads
Full Rotor Set and & Full Set ofPads

2012 Year-End Payouts
First Place - $3,000 plus 50 percent rebate to the 2012 season car owner for the 2013 NASCAR
Canadian Tire Series presented by Mobil 1 season.
Second Place $2,000 plus 50 percent rebate to the 2012 season car owner for the 2013 NASCAR
Canadian Tire Series presented by Mobil 1 season.
Third Place $1,000 plus 50 percent rebate to the 2012 season car owner for the 2013 NASCAR
Canadian Tire Series presented by Mobil 1 season.

About Brembo
Brembo North America | 47765 Halyard Drive Plymouth MI 48170 | www.brembo.com

Brembo is the world leader and acknowledged innovator of brake disc technology for automotivevehicles, with US$ 1.5 billion in revenues. Brembo supplies high-performance brake systems for themost important manufacturers of cars, commercial vehicles and motorbikes worldwide, as well as
clutches, seats, seat belts and other components for racing only. Moreover, Brembo is a leader inmotorsports winning more than 200 championships. Today the company operates in 15 countries on 3continents, with 35 production and business sites with a staff of 6,900 employees, about 10% of whomare engineers and product specialists active in R&D. Brembo sells its products under the following
brands: Brembo, Breco, Bybre, Marchesini, Sabelt and AP Racing.

For more information contact:
Jack Gerken
Brembo Public Relations consultant
714-436-9900- JacGerken@cs.com

Caroline Fallara
Brembo N.A. Communications
734-468-2109- cfallara@brembo.com###