Northern Star (Lismore, NSW : 1876 - 1954), Tuesday 17 November 1953, page 8(By an AAP-Reuter Correspondent.)
TOKIO.—Arapidly increasing enthusiasm

for photography inJapan has created
for the camera
itindustryand madecountry's mostto a recent
press
3,500,000
JapaneseIf the present
owncameras.
sales
rates
continue,
one
third ofJapan's
86,000,000

pmay

withinafew

JStudios,

wereinterest in

before thewar
interest in the subject
isnow
far greater
thanat any
istimeandprevious
muchi

now

richj!

'beartisticmthewidespread.
becomeaandpoor.

Japanhobby

hasfor theisiveie

notopto!

essential,
andcamera|

been damaged
anddestroyed.
riseaWithinthestandardof living people have
more
hadfor hobbies—money
andhasphotography
provedabout
the mostpopular.
Thousandsof camera
shoos
have
sprungup
throughout
yearp' dminS the "asterfSjNational Library of Australia

amateurs

advertisecentres,that clients needeverything elseclientaor—of.

does

notneed asupalong withstudios, sofilm—theyareplied by the studiomodels.
Atsomejthe advertisements
thesayic&ePtt,does,
not
even
need
tojcltck the shutter; thatwill bejdone for him, if lie wishes.
UnitedNations
servicemen
stationedin Japan
aer
as
en
as
thethusiastic
Japanese
aboutarephotography. Therein:few servicemen
orJapanwhodonot[KoreaownaI

had;zines( holdnationwide annual(Contests which attract
worldwideattention.
Into
additioncontests
manufacturers
advertise theirhecameiandfacto?"esmanv

threemoney
taken careiI

after the war
Immediately
Jittlethere wasformoney
camerasorothergoods which

press

only;

in

where

photographmodels, have"°»rishedwiththealong
publics
interest in
photography.
Thestudios, whichclaim tocan;

photography

Photogrophypresstrucks

Studios Flourish

camerasButmoretheradio!

Japanesetheirthroughlf£1Ck,f^boards,;and balloons.

I

Wealthier
for
loted

possessyears.

products'survey,peopleof theone

light industries.

prosperous

Accordingbooma!

;!

camera.
,|An

thatsupplies
agencyto military StoresinJapan reported that in the firstJt
eight monthsof this year
camerasibought 4G.663
worth
12,029,537 dollars
11 diffromferene Japanese companies.
Japan produced 402,769 cam
cameras

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http://nla.gov.au/nla.news-article96410568

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produced 402,769 camlast year and 72,483 (valudollars)
ed at 1,220,000
v/ere
Natoins
sold to Unitedforces.
The
remainder
tothewent
homemarket.
To increase sales, and to earn
the Japan
foreign currency,
ese Government
allows tourists
to buy cameras
freeof tax.
citieslarge
Severalfirms
indeal only with tourists.
the TokioAforspokesman
saidChamber
Commerceofabout four per cent, of Japan's
earnedwasforeign exchange
accessories.
andby cameras
UnitedstatesThe
wasbiggest customer, folJapans
AmericaandSouth
lowed byEast.
countries.
Asian;.£authtr.v
nowwere\ Manufacturers
inmarketing to develop al,mansaid.
(European countries, thespokes
said JapanThe
spokesman]inwerecameras
ese
popularStates,
butGerthe Unitedl:man competition in that mar
saidincreasing.
He,r;ket was'jnsaluesthat annual
Japanofrecord
reached;;last year
alj
45.900.000,030 yen(about £45,.900,000 sterling).
|in sales
increase
furtherA
the Gov
expected because'was.jernment recently cut purchaseof theto30 per cent,;"taxprice,
the!
manufacturer'ssaid.
spokesman
camTheprice of Japanesenowmarkethometheon;;eras
about
7.000
varies fromyen;jSterling) for simple£2(about100,000(aboutyen.jtvpes tofor£100 sterling)high classmodels.
Japaneras,,;;'"i;<;

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