A new sense of transparency
synchronized with sensitivity
At the moment when you envision how you want your hair to look,
MATERIA synchronizes with the imagination to create the haircolor of your dreams, and the result is even longer lasting.
That’s the goal of the new version of MATERIA.
With the finely tuned power of expression and higher dyeing
performance along with excellent manageability thatsynchronizes with sensitivity,
MATERIA changes the traditional concept of hair coloring to bring
you newly evolved transparency.

Transparent color from thecore of the hair shaft.

At the moment when you envision how you want your hair to look,WOW cream base penetrates
the core of the hair shaft.
Beautiful, long-lasting color as imagined and the creation of soft
silky hair begins with dyeing ingredients that penetrate the core

CMC ฀ layer of the hair shaft

WOW Cream Baseof the hair shaft. From penetration to affinity, MATERIA is a
cream-based hair coloring system that pursues new possibilities.

＋Transparent andBy penetrating the core to create

beautifully brightbeautiful color that isColor

Long-lasting

Formulated to penetrate into theCMC ฀ layer of the hair shaft

Beautiful, long-lasting color as imagined and the creation of soft

WOW Cream Base

Water-holding ingredients

Formulated with adecrease in alkaline*

give the appearance ofCosmetics beauty essence for

Smooth,MoisturizedHair.

Enhanced
Hair Treatment
Abilities＋*Compared with ourexisting products

WOW: Water in Oil in Water

Water inOil in Water
Formulated with WOW cream base to produce beautiful color fromThe colorant penetrates into the CMC β layer tothe core of the hair shaft for long-lasting luminous hair color.

Structure

The oil droplet is the same oil component as the CMC β layer and penetrates into the CMC β

innermost water partially moves to the CMC δ layer (hydrophilic phase) in stages to ensure that

W/O/W Structure* W/O/W: Water in Oil in Water

MC ฀ layer

The innermost water (aqueous phase) is generated in oil droplets

MC ฀ layer

to create highly dense capsules of colorant.

MC ฀ layer

The colorant and dyeing components in the hair dye usually exist in the aqueous phase. In theW/O/W structure, the innermost water (aqueous phase) is generated in oil droplets (oil phase)in the aqueous phase to create highly dense capsules of colorant.

W/O/W structure
MC ฀ layer

DyeMolecules

…

…

＜…

＞

AqueousPhase

CMC δ layer (hydrophilic phase) and bringsout color at the interface with the CMC βMC ฀ layer

Oil Droplet
Innermost Water

partially penetrates the CMC β layer (oilMC ฀ layer

in the CMC δ layer (hydrophilic phase) tends＜Illustrated image＞
…

…

＜＞

＜＞

Traditional O/W Structure
The colorant exists only in the aqueous phase around oil droplets.

DyeMolecules[](%)

AqueousPhase＜WB-8＞(%)
100[](1/ MIU)
0.62

1000.6080

900.5860

OilDroplet＜Illustrated image＞

4080

02460.56[]

in Water
Formulated with WOW cream base to produce beautiful color fromCare

Mechanism
Dyeing Mechanism

The colorant penetrates into the CMC β layer tobring out color from the core of the hair shaft.
The oil droplet is the same oil component as the CMC β layer and penetrates into the CMC βlayer (oil phase) in the hair shaft to lock in the color and settle (affinity). The innermost water inthe oil droplet disperses and the colorant begins coloring the hair. After that, the moisture of theinnermost water partially moves to the CMC δ layer (hydrophilic phase) in stages to ensure thatthe colorant delivered to the core of the hair shaft settles on the hair without flowing out.

Dyeing Mechanism

CMC ฀ layer
CMC ฀ layer

Cortex

Cortex

CMC ฀ layer(Oil Phase)

CMC ฀ layer(Hydrophilic Phase)…Dyeing Molecule…Colorant after activation…Moisture in the innermost water＜Illustrated Image＞

Traditional Dyeing Mechanism
Cortex

CMC ฀ layer(Oil Phase)

CMC ฀ layer(Hydrophilic Phase)＜Flow out＞
…Dyeing Molecule

Conventional cream based-hair color with theO/W structure delivers colorant only to theCMC δ layer (hydrophilic phase) and bringsout color at the interface with the CMC βlayer (oil phase). Although the colorantpartially penetrates the CMC β layer (oilphase) and settles in, the colorant remaining
in the CMC δ layer (hydrophilic phase) tends
to flow out of the hair.

… Colorant after activation ＜Illustrated Image＞＜＞

Formulated to maintain fresh out-of-the-salon hair color

By penetrating into the core of the hair shaft, thevibrant color lasts longer compared toconventional products.* It also leaves the hair
beautiful for a longer period of time because
there are fewer changes in brightness.
*Previous version of MATERIA[ Changes in Color Brightness]
(%)

＞

(%)
100[]

(1/ MIU)
0.62

100
MATERIA
0.60

80

90

Conventional Product*

0.586040＜＜WB-8＞800246(Weeks)*Compared based on the color brightness
immediately after coloring (100%)

0.56[]

CareCosmetics beauty essence component to care for the hair like the skin
Formulated with beauty essence used for skin care, the product moisturizes andleaves the hair smooth and silky while repairing damage.

The colorant penetrates into the CMC β layer toThe oil droplet is the same oil component as the CMC β layer and penetrates into the CMC βCuticle Repair
innermost water partially moves to the CMC δ layer (hydrophilic phase) in stages to ensure that

High-Purity Fucoidan *1

Micro Collagen *2

Moisture Retaining Component

It protects the cuticles by providing a

Fucoidan is a highly water-retentive
component found mainly in seaweed. In
particular, MATERIA is formulated withthe fucoidan produced in Tonga, which is
known for its great durability.

MC ฀ layer
MC ฀ layer

ortex

Improved Texture

ortex

flexible, sturdy barrier to the hair, leaving
the hair smooth and silky.

MC ฀ layer

Hair Shaft Repair
Sorbitol*MC ฀ layer
…

…

＜…

Nano Collagen *3

Moisture Generating Component

Damage Repair

Sorbitol is a natural component found inThe molecular weight is small enough toapples and works to restore moisture topenetrate the cortex of the hair andthe hair shaft.

effectively repairs each hair shaft.

＞Herbal Extracts

ortex

Flow out＞…

Licorice *4…

＜Chamomile *6

Rosemary *5

Lithospermum Root *7

Tilia miqueliana *8

Protection for Hair and Scalp

partially penetrates the CMC β layer (oilMC ฀ layer＜Hair and Scalp
Care

CMC δ layer (hydrophilic phase) and bringsout color at the interface with the CMC βMC ฀ layer

MATERIA is formulated with five herbal extracts within the CMC δ layer (hydrophilic phase) tends

moisturizing and protecting effects for the hair and scalp.

＞*1: Seaweed extract-1, *2: Water-soluble collagen, *3: Hydrolysis collagen liquid, *4: glycyrrhizic acid 2K (Not contained in MATERIA µ), *5: Oil-soluble rosemary extract-1, *6: Oil-soluble chamomile extract, *7: Oil-soluble Lithospermum root extract-1, *8: Oil-soluble Japanese linden extract*Contained in MATERIA OXY W.
＜Above photos are for illustrative purposes only＞

Dual-collagen’s excellent treatment abilities[](%)＜WB-8＞

100

The two types of collagen in MATERIA µ are formulated to repair the(%)
100[Hair Strength]

Smoothness of the hair

hair from the inside out and protect against further damage. Compared
to conventional products,* MATERIA µ reduces the loss of hair80

strength after coloring, delivering smoother, silkier hair. By reducing

90

further damage to color-treated hair, MATERIA µ conditions the hair60

for a healthy appearance and creates a base for long-lasting color.
40＜＞*Previous version of MATERIA µ.
0246(1/ MIU)
0.62

80

[Hair Smoothness]

0.60

0.58

0.56

MATERIA µ

Conventional Products **Comparison based on the non-color treatedhair with damage level 3 (100%)*The hair is treated with chemical agents
three times.

MATERIA µ

Conventional Products **The hair is treated withchemical agents once.

Three shades create a natural look, beautiful texture, and rich color tones
according to the desired image.
Brown Shades<Twenty-two colors/Sixteen colors for µ>

For creating natural hair color that blends well
Introducing three brown shades for expressing natural, beautiful color. The Cool Brown and Warm Brown simply correct the redness of the undertones while theBrown, which is a neutral shade, can be used to control the intensity of color without interfering with the color characteristics, offering excellent control
capabilities according to each hair type and aim. These brown shades provide the extensive functionality needed for hair coloring.

Cool Brown

Brown

Warm Brown

Texture Shade<Twenty-two colors/Seventeen colors for µ>

For creating the hair texture with the nuanced color for airy, soft, silky hair
With four beige-based shades, Texture Shades are designed to create an airy, soft texture like wearing a veil.
Pearl and Metallic can be used as control colors since these are designed to add shine to the hair.

Pink Beige

Orange Beige

Beige

Ash Beige

PearlMetallic

Primary Shades<Forty-one colors/Twenty-eight colors for µ>

Finely tuned color intensity for expressing precise color characteristics
Unique high intensity shades are designed to express the characteristics of each color to match the desired images and designs.
With a finely tuned color phase and intensity, the lineup allows hairstylists to make wide-ranging recommendations.

RedCopperOrangeMatt

GoldLine

AshCobalt AshViolet

Pink

Special colors for hair foiling for creating color with a single process
Combined with approximately 14 levels of hair lift and eight levels of high intensity coloring, the Make-up
Line offers special colors for hair foiling. It designs hair color in a single process using the contrasts ofMake-up Line <Seven colors>

Beige

●

■

●

■

●

■

Metalliccolor, not the hair foiling that simply colors the hair using differences in brightness.

Red

OrangeCobalt Ash

Red Violet

Pink

Color Line - up
Cool Brown

Brown

Warm Brown

Pink Beige

Orange Beige

Beige

Ash Beige

Pearl

Metallic

CB -14mix tone

<Standard Mixed Ratio>●

Level 2-10, LT

MATERIA (First Agent)

1+ 1 MATERIA OXY W (Second Agent)●

Level 12-14

MATERIA (First Agent)

1+ 2 MATERIA OXY W (Second Agent)■●Make-Up Line, LT-EX

MATERIA (First Agent)

1+ 3 MATERIA OXY W (Second Agent)■

MATERIA µ (First Agent)

MATERIA OXY W 3% (Second Agent)■

RedCopperOrange

GoldR- 4●■

The color numbers for MATERIA: E.g.: CB-3 -> CB/Color Tone, 3/Brightness●■

The “M-” of the make-up line indicates the initial of the name of line.

■

The lower half portion of LT and LT-EX indicates the level of lift when coloring the hair with level 5.

●MattLimeAshCobalt AshVioletPinkV- 4*This color chart provides an illustrative image of the hair color after dyeing white hair with MATERIA.
*Please note that the actual color may differ slightly because this is printed material.

MATERIA
Transparent color from the core of the hair shaft forfreely bringing out the beauty of each woman.

Clear color lineup that bringsout color from the core ofthe hair to create beautiful
color with transparency.

Low-alkaline type for long-lasting
beautiful color while repairingcolor-treated hair

MATERIA

MATERIA µ Low-Alkaline Type

Ninety-two colors ＋ Lightener LT, LT-EX

Sixty-one colors ＋ Clear

Brown Shades: Twenty-two colors

Brown Shades: Sixteen colors

Texture Shades: Twenty-two colors

Texture Shades: Seventeen colors

Primary Shades: Forty-one colors

Primary Shades: Twenty-eight colors

Make-up Line: Seven colors<Quasi Drug>

80 g<Quasi Drug>

80 gSpecial OXY holds the same W/O/W structure as the first agent.
It works to deliver hydrogen peroxide to the CMC β layer
to lock in color.

MATERIA OXY W
6%, 3%<Quasi Drug>

1000 ml●●

This catalog was printed with environmentally friendly recycled paper and soy ink.
The copying, reproduction, transfer, distribution, or display of the pictures, articles,
and information in this catalog is prohibited.
Lebel hair products are intended for use under professional instruction and guidance.
ISO 14001
Certification Number: 0772695

Lebel / www.lebel.co.jp
Takara Belmont Corp.
Technical Support Center

For technical inquiries and instructions on
how to use these products, please contact:

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