
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A Double Original Reaction

YY-LP-PLCA-P 1209



PROCESSPROCESSES

01 Counseling
02 Pre-shampoo
03 Applying ADOR BASE
04 Winding the hair
05 Applying ADOR H1, F1, or HD1washing
06 Intermediate
07 Applying ADOR 1/2
08 Removing rods and rinsing only with warm water
09 Applying ADOR 2/2
only with warm water and
10 Rinsing
treating with conditioner
11 Finishing

SelectADOR H1 (For stiff or normal hair),
ADOR F1 (For soft or damaged hair) orADOR HD1 (For highly damaged hair)
Select a product according to hair type and degree of damage. (Refer to the product selection table.)

Notes to apply ADOR BASE
Basically, apply the BASE to the hair before winding it.
Apply evenly to the area to be curled.
Recommended use: Less than 1/3 of ADOR H1, F1, or HD1*ADOR BASE is suitable for all types of hair, except for severely damaged hair. (Refer to the product selection table.)

Notes to select rods
Select rods that match the hair design image.
(Using rods one size larger than usual is recommended.)

Notes during processing timeBe sure to check the hair condition
withinfive minutes.

*Be sure this process takes place on a shampoo basin.
Notes to perform intermediate washingBe sure to perform intermediate washing or the hair may not curl as desired.
Do not use intermediate oxide conditioner because
it could decrease the effect of ADOR 1/2.

Notes to apply ADOR 1/2
Apply the same amount as ADOR 1st solution evenly.
(For even application, apply back and forth and back again.)Be sure to apply twice [Reference time: 10 minutes + 5 minutes]*Perform this process on a shampoo basin

Processing time: 15 minutes

Dedicated pump foamer

Notes to apply ADOR 2/2
First, thoroughly remove the moisture from the hair.
Apply the solution evenly to the area to be curled using the dedicatedpump foamer, rub it into the hair for a few minutes, and then rinse off.
Recommended
usage

Short hair

Medium hairLong hair

8 pushes

15 pushes

20 pushes(Dedicated pump foamer) 1 push = Approximately 1 mL

Product Selection Table0

The image of variation in the pH level of the hair

1
Healthy or slightly
damaged hair(not colored)

2
Moderately
damaged hair

3
Heavily
damaged hair

4
Severelydamaged hair

5Extremely
damaged hair

Alkaline range
Stiff ornormal hair

Soft hair

Base
YY-LP-PLCA-P 1209

H1F1

F1

HD1HD1

Neutral rangeADOR
H1ADOR
1/2

ADOR
2/2

Rinsing only with warm
water and treatingwith conditioner

PLIA continues to evolve to support
the work of the hair salon

Soft, elastic curls can withstandthe weight of the hair!

That is because of the alkali bromine unique to ADOR!
ADOR can…
Form curls thatcan withstand theweight of the hair

Keep the hair
beautiful

Good for the roots andmiddle parts!

Maintains
beautiful hair!

Curl the hairas imaginedusing rodsSimple!
Forming uniform curls and fixing them from the inside of the hairThe secret to good curls and beautiful hair is the two-step fixation usingalkali bromine.
Slow penetration of the inside of the hair with the second solution forms
and fixes the curls and reduces any residual odor.
With the continually evolving ADOR from PLIA, experience simple curls
as imagined that can withstand the weight of the hair!

YY-LP-PLCA-P 1209

MECHANISMMECHANISM*The illustrations shown below are concept images.

The second solution with alkali bromine helps to curl
the hair beautifully from the inside!

STEP

1

STEP

2

STEP

3

STEP

4

Generally, bromine (sodium bromate), which is a curl-fixing component, is acidified (acid bromine) whenused because the effect increases when the pH level is acidic. However, recent research indicates that acidbromine is not necessarily effective for fixing curls. Therefore, two-step fixation focusing on alkali bromine is
now employed in ADOR products! This fixes the curls not only on the hair surface but also from the inside.
This concept is a discovery based on the aqua replacement formulation (osmotic adjustment) of PLIA.

The secret is two-step slow fixation!

Br Alkali bromine
BrADOR 1/2BrBrBr

Acid bromine Alkali bromine can penetrate throughthe hair because it acts on the hair slowly.

On the other hand, in the case of acid bromine…
Br

1st step(Cross-section of a hair)

Acid bromine acts instantly near the cuticles
immediately after it is applied to the hair.
As a result, it becomes difficult for acid bromine
to penetrate into the inside of the hair.

BrBrBrBrBr
 Alkali bromine penetrates into the hair and acts to fix curls fromthe inside.

＊◀

 At the same time, the odor from the curl formulation component◀

＊is eliminated.
■2nd step

ADOR 2/2

An experiment on the osmotic effect of bromine(sodium bromate) in the hair
After penetrating blue dye into the human hair (white hair)treated with the first solution in advance, two kinds of solutions,alkali bromine and acid bromine, were penetrated into it,respectively. The result is as shown on the right:

 To set the curls further as the last push, a low level of acidbromine sets and tightens the cuticles while returning the pH levelof the hair to neutral.

◀
◀

Hydrophobic sensor ฀ increases the ability to penetrate into healthy areas■ Persimmon tannin and mixed plant extract* further reduce the odor.

* Ginger root extract, Rehmanniae radix extract, Paeonia albiflora root extract, Cnidium officinale
root extract, and Angelica acutiloba root extract

After that, when a low level of acidbromine penetrates and acts near
the hair surface, the color of theblue dye becomes much lighter.

Alkalibromine

Alkali bromine penetrated
into the inside of the hairand the color of the blue dyelightens from the inside.

Acidbromine

Because acid bromine did not penetrate into the inside of the hair, the color of theblue dye remains the same.

A low levelof acidbromine■

contain hydrophobic sensor ฀.* 1 In this way,*The color of the blue dye lightens when bromine penetrates and acts on the hair.

SP◆＊*The alkali components of ADOR 1/2 include sodium sesquicarbonate, a component that is mild to the hair because the pH level ishigh (alkaline) but the alkali level is low. Generally, the component is found in bath agents as an environmentally friendly naturalcleaning ingredient.
＊H

ADOR’s simple steps
STEP

1

STEP

Repair of damaged hair andpreparation for forming uniform curls

2

Two-step formation

STEP

Formation of uniform curls

3

STEP

Slow penetration andfixation of uniform curls

Forming uniform curls

4

Tightening and finishingTwo-step fixation

Fixing curls from inside of the hairWarm-up system

Double action

Alkali bromine

pH adjustment

ADOR BASEADOR H1, F1, HD1

ADOR 1/2

ADOR 2/2

S-S bond and double action involved in the formation of curls
Warm-up system

SCMC HydrophilicSCortex 2
Microfibril

Two-step formation

This is the S-S bond in thehydrophilic region. It exists in thekeratin protein of Cortex CMCand Cuticle CMC and acts as thepath for the water and solution.

SCortex 1
Assembly ofmatrixes

Double action(ADOR H1, F1, HD1)

The hydrophilic curl forming components (thioglycolic acid andS1
CuticleCMC

thioglycerine) penetrate into the hair and act on S1 and S2,respectively. These components act on both S1 and S2 involved in theThis is the S-S bond in thehydrophilic region. This mainly joins
the matrixes that tie thecircumference of microfibrils
cylindrically. In addition, it also exists
in cuticles in the form of plates.

CuticleS1
cysteine) and hydrophobic curl forming components (cysteamine andHydrophilic

CuticleS2

formation of curls to form stress-free, beautiful, elastic, and firm curls.

S1S2

Double action＊◀Cortex S1◀Cuticle S1S2

Cortex CMCCortex S1Cortex S2

CortexDouble action

Cuticle S1

Cuticle S2

CuticleDouble action＊■

This is the S-S bond in thehydrophobic region. Generally,
this has a spring-like structure andfixes the microfibrils related toelasticity. In addition, it also exists
in cuticles in the form of plates.

MicrofibrilCortex

Hydrophobic

CuticleCMC:
Cell Membrane
Complex◀Cortex S2Hydrophobic sensor ฀ increases the ability to penetrate into healthy areas◀Cuticle S2■In the case of the single action…
The single action by hydrophilic curl forming components

Single action by hydrophobic curl forming components

Since these components generally act only on S1, both bent S1 and straightS2 exist together. The force of S2 tries to return to the straight state and may
loosen the curls, preventing elasticity and the natural movement of the hair.

Since these components generally act only on S2, both straight S1and bent S2 exist together. The force of S1 tries to return to thestraight state and may weaken curl formation.

S1

S2

S1

S1 Single action

S2■contain hydrophobic sensor ฀.* 1 In this way,

S2 Single action
C o rtex

C o rtex

SP◆CuticleCuticle(Hydrophilic curl forming components)

Thioglycolic acidCysteine＊(Hydrophobic curl forming components)

Cysteamine

Thioglycerine＊HThe secret of the first solution is a mixture of four components! Two types of double action based on ionicity.
STEP

1

STEP

2

STEP

3

STEP

4

Some curl forming components have positive ions (amino group) but others do not.Cysteine and cysteamine have positiveions that act near the cuticles because they are absorbed by the hair surface, which are negatively charged when thefirst solution is applied. On the other hand, thioglycolic acid and thioglycerine do not have positive ions; they penetrate
into the inside and act within the hair without being absorbed on the hair surface. Mixing four types of curl forming
components based on ionicity in this way enables double action on both cuticles and cortices to form beautiful curls.

Mainly acts on cuticle S1

Cysteine

Hydrophilic

Double action on cuticles
Mainly acts on cortex S1

Thioglycolic acid

Hydrophilic

Cysteamine

HydrophobicMainly acts on cuticle S2

Double action on cortices
Mainly acts on cortex S2

Positive ion

Thioglycerine

Hydrophobic

Negative ion

An experiment on the penetration of curl forming components

With positive ionsWithout positive ions

The result of staining human hair (white hair) withblue dye after four respective kinds of curl forming
components act on the hair.

The exterior portion of thehair is colored blue because
a curl-forming component
was absorbed and acted on
the surface of the hair.

The entire hair is colored
blue because a curl-formingcomponent was absorbed
into the inside of the hair.

*The portion acted on by a curl-forming component is colored blue.

Cysteine

Cysteamine

Thioglycolic acid Thioglycerine

＊

◀



◀

Supporting the formation of uniform curls using the BASE and first solution■Condition of the hairThe warm-up system prevents non-uniform formation of curls.

Healthy area=◀

Damaged area=◀

＊

Hydrophobic

Hydrophilic

Hydrophobic sensor ฀ increases the ability to penetrate into healthy areas

The curl supporting components (thioglycolic acid and acetyl cysteine)in the base solution control the penetration of the first solution to support
the formation of uniform curls by standing by SCMC. In addition, the hairrepair components (moisture GG*2 and CMC cocktail*3) protect thedamaged areas[ADOR BASE] Mildly acidic condition

■Standby
The hair repair c omponent s protec t and repair thedamaged areas, and the curl supporting components
stand by S CMC.

The BASE and first solution soak into healthyhydrophobic areas and act mildly on thedamaged hydrophilic areas because they
contain hydrophobic sensor ฀.* 1 In this way,
they support the formation of uniform curls.

Hydrophobic area
Hydrophilic area

The general liquid base tends topenetrate into the damagedhydrophilic areas
excessively because
the surface ishydrophilic.

[ADOR H1, F1, HD1] Alkaline condition■Initiation of action
When the first solution is applied, alkali in the solution simultaneously
initiates the action of the curl supporting components, which are standing
by. It controls the penetration of the first solution to form uniform curls.
Hair repair components

Curl supporting components

Curl forming components

SP◆Moisture GG is a component with a very strong moisturizing power.
Myrothamnus, an African plant called the “resurrection tree,” has a similar component,
so it can bear plenty of green leaves after a rain even if it is dried during the dry season.

＊*1 PPG-10 methyl glucose*2 Glyceryl glucoside*3 <Pseudo-ceramide> Phytosteryl/Octyldodecyl Lauroyl Glutamate, <Cholesterol derivative> Cholesterol (Sheep’s wool), <Branched chain fatty acid derivative> Quaternium-33＊H

LINE UP

PLIA Series Product Lineup

For Curly (Cosmetic) and Wavy Hairs
STEP

1STEP

2

STEP

3

STEP

4

PLIA CURL ADOR
For stiff(hard)ornormal hair

Elastic and soft curls can withstand the weight of hair!

For soft(fine)ordamaged hair

For highly
damaged hair

PLIA CURLADOR BASE

PLIA CURLADOR H1

PLIA CURLADOR F1

PLIA CURLADOR HD1

PLIA CURLADOR 1/2

PLIA CURLADOR 2/2

400 mL/Approximately
25 mL/person/time

400 mL/For 5 people

400 mL/For 5 people

400 mL/For 5 people

400 mL/For 5 people(Hair curling lotion)(Hair curling lotion)(Hair curling lotion)(Hair curling lotion)

400 mL/Approximately
15 mL/person/time(Hair treatment agent)(Hair curling lotion)

◀

◀

■

For Straight Hair

PLIA SWEEQUE

Cosmetic straight hair based on the idea of a soft, light, and moving hair designFor existingstraightordamaged hair◀
◀

Hydrophobic sensor ฀ increases the ability to penetrate into healthy areas■

PLIA SWEEQUE H1400 g/For 5 people

PLIA SWEEQUE 1
400 g/For 5 people

PLIA SWEEQUE S1
400 g/For 5 people

PLIA SWEEQUE 2400 g/For 5 people<Cosmetic hair straightening agent/
Cosmetic product><Cosmetic hair straightening agent/
Cosmetic product><Cosmetic hair straightening agent/
Cosmetic product><Cosmetic hair straightening agent/
Cosmetic product>■contain hydrophobic sensor ฀.* 1 In this way,◆

PLIA THERMO CARE BASE
150 g
<Hair treatment agent>＊PLIA THERMO PROTECT<For highly damaged area>
150 g<Hair treatment agent>＊ Common to PLIA SWEEQUE

For proper use, read the precautionary statement carefully before use.


This catalog is made with environmentally friendly paper and soy ink.
Photos and articles in this catalog cannot be duplicated, reproduced, or reprinted without prior consent.

Lebel/www.lebel.co.jp
Takara Belmont Corporation

Lebel hair products shall be used with the advice of hair salons.
YY-LP-PLCA-P 1209
Certification number: 0772695

Toll free number+81-120-00-2831 Hours of operation: 10:00–12:00/13:00–17:00 (excluding Saturdays, Sundays, and holidays)