Thid catalog was printed using environmentally friendlly recycled paper and soy ink.
The copying, reproduction, display of the pictures, articles, and information in this catalog is
prohibited. LebeL hair products are intened for use under professional instruction and guidance.

LebeL / www.lebel.co.jp
TAKARA BELMONT Corp.

Vibrant and electrifying
anti-aging hair color
For women who are positive about changing hair color just as theychange wardrobes for the arrival of a new season—MATERIA G
was developed to make the wishes of mature women a reality andoffer beauty to express the glamour of hair coloring from the core
while responding to the changing conditions of the hair.

At the moment of achieving the perfect hair color that bestcomplements them, their faces light up more beautifully and brilliantly.

Transparent color from the core of the hair.

Vibrant and electrifying

For women who are positive about changing hair color just as theyTransparent color from the core of the hair.

Anti-aging hair color formulated with WOW Cream Baseto dye the hair in delightful colors.

ensures penetration of the colorant into the CMC β layer to create

The WOW cream base has evolved to satisfy the wishes of mature women and to produce rich,fade-resistant hair color as imagined while ensuring excellent coverage ofgray hair for long-lasting silky, bouncy hair.

colorant. This helps the colorant to reach the CMC β layer (oil phase) in the hair shaft for effective coloring.

W/O/W structure

Dyeing Mechanism
CMCβ layer
CMCδlayer

Cortex
Aqueous
Phase

Dye
Molecules

Transparent,

By reinforcing fromfull-bodied color

the core to create(Oil Phase)32

Enlargedview

1
InnermostWater

beautiful color that isfor black and gray hair.

CortexCMCβlayer

long-lasting

Oil Droplet

CMCδlayer(Hydrophilic Phase)…Dyeing Molecule…Colorant after activation…Moisture in the innermost water

1 The oil droplet penetrates into the CMC βlayer (oil phase) in the hair shaft and blends well deeply inside.
2 The innermost water in the oil droplet disperses and the colorant begins coloring the hair.
3 The colorant after activation is delivered to the core of the hair shaft and settles on the hair without ﬂowing out.

MATERIA G WOW Cream Base,formulated to respond tothe changing conditions of
the various hair types.

Traditional O/W Structure

Traditional Dyeing Mechanism
Conventional cream based-hair color with theCortexEnhanced elasticity and

Improved hair

Dye
Molecules

AqueousPhase

CMC δ layer (hydrophilic phase) and brings(Oil Phase)out color at the interface with the CMC βlayer (oil phase). Although the colorantmoisture to deliver atreatment effectlustrous texture

to nourish damage-prone
scalp and hair

WOW＝ Water in Oil in Water

partially penetrates the CMC β layer (oilCMCδlayer(Hydrophilic Phase)

Flow out

phase) and settles in, the colorant remaining
in the CMC δ layer (hydrophilic phase) tends
to ﬂow out of the hair.

Oil Droplet…Dyeing Molecule

03

O/W structure delivers colorant only to the

CMCβlayer…Colorant after activation＜All illustrations are images＞

Anti-aging hair color formulated with WOW Cream Base
The mechanism of MATERIA’s unique WOW cream base
The WOW cream base has evolved to satisfy the wishes of mature women and to produce rich,ensures penetration of the colorant into the CMC β layer to create
beautiful color from the core of the hair.

The colorant and dyeing components in the hair dye usually exist in an aqueous phase. In MATERIA’s W/O/W structure, theinnermost water (aqueous phase) is generated in oil droplets (oil phase) in the aqueous phase to create highly dense capsules ofcolorant. This helps the colorant to reach the CMC β layer (oil phase) in the hair shaft for effective coloring.

W/O/W structure

Dyeing Mechanism
CMCβ layer
CMCδlayer

Cortex
Aqueous
Phase

Dye
Molecules

CortexCMCβlayer(Oil Phase)32

Enlargedview

By reinforcing from
1
InnermostWater

Oil Droplet

CMCδlayer(Hydrophilic Phase)…Dyeing Molecule…Colorant after activation…Moisture in the innermost water

1 The oil droplet penetrates into the CMC βlayer (oil phase) in the hair shaft and blends well deeply inside.
2 The innermost water in the oil droplet disperses and the colorant begins coloring the hair.
3 The colorant after activation is delivered to the core of the hair shaft and settles on the hair without ﬂowing out.

G WOW Cream Base,

Traditional O/W Structure

Traditional Dyeing Mechanism
Conventional cream based-hair color with theCortexDye
Molecules

Aqueous
Phase

O/W structure delivers colorant only to the

CMCβlayer

CMC δ layer (hydrophilic phase) and brings(Oil Phase)out color at the interface with the CMC β

Enhanced elasticity andlayer (oil phase). Although the colorantpartially penetrates the CMC β layer (oilCMCδlayer(Hydrophilic Phase)

Flow out…Dyeing Molecule

WOW＝ Water in Oil in Waterin the CMC δ layer (hydrophilic phase) tends
to ﬂow out of the hair.

Oil Droplet

03

phase) and settles in, the colorant remaining…Colorant after activation＜All illustrations are images＞

04

Prescription

MATERIA G is formulated with components that produce beautiful
color for black and gray hair from the core of the hair.

PlantOil

Hair cuticle care

Twelve kinds of plant oils

Internal hair care

Nourishing plant oils reinforce the declining CMC β layer (oil phase) due to aging.
The domain where the colorant activates, becomes established, and adds natural shine to the hair.

Dyeing mechanism of MATERIA G

Spring structure

By reinforcing the oil content in the CMC β layer (oil phase) tomake up for deficiencies due to aging, the colorant activates,
becomes established, and expands to support the dyeing action of
the WOW cream base. By ensuring stable delivery of the colorant tothe core of the hair, gray hair is treated effectively, boosting theeffectiveness of color representation and retention.

CortexCMC β layer(oil phase)

Reinforced
CMC β layer

Enlargedview

An oil droplet
containing
12 typesof plant oils

CMC δ layer…Nano collagen

CMC β layer
CMC δ layer…Colorant after activation…Moisture

Cortex(hydrophilic phase)…Colorant not activated…

Nano collagen…Innermost water［Hydration］
Contains a high concentrationof components with a highwater retention capability andsupports hydration by forming
a moisture film on the cuticles.

Twelve kinds of plant oils

［Damage repairing］［Moisturizing］

The small molecular weightpenetrates the cortex toeffectively strengthen the hairfrom within.

Elastin is a fibrous protein thatis highly moisturizing andworks to connect collagen,thereby giving elasticity to thehair.

Contains free fatty acid-rich plant oils that constitute the CMC β layer.
Rapeseed oil

Jojoba oil

Camellia oil

Avocado oil

Evening primrose oil

Shea butter

Macadamia nut oil

Almond oil

Grape seed oil

Meadow foam oil

Rice germ oil

Rosehip oil

Five kinds of herbal extracts

Point

Normal hair

In the hair shaft, the domain of the CMC β layer,
where the colorant becomes established,declines with age.
While the colorant activates and becomes established in the
CMC β layer (oil phase), the CMC β layer starts thinning withage, making it difficult for the hair to hold onto the colorant. In
addition, hair becomes prone to damage and tends to lose
shine.

Formulated w ith ﬁve herbal extracts w ith moisturizing andAging hairprotect ing eﬀects for the hair and scalp.

CortexCMC β layer(oil phase)

CMC δ layer(hydrophilic phase)…A colorant not activated…A colorant activatedLicorice

Rosemary

Chamomile

Lithospermum Root

Tilia miqueliana

Contains a high amount of licorice with excellent moisturizing properties.

05＜Above pictures and illustration are images＞

Prescription
Oil

BeautyEssence
Cosmetic beauty essence components

Nourishing plant oils reinforce the declining CMC β layer (oil phase) due to aging.

Hair cuticle care

Aloe vera extract
Nano collagen×Elastin

Internal hair care

Formulated with beauty essence to restore elasticity and moisture to the hair just like firm,elastic skin, the product leaves the hair soft, bouncy, manageable, and luxurious.

Dyeing mechanism of MATERIA G

Spring structure

By reinforcing the oil content in the CMC β layer (oil phase) toCortexNano collagen and elastin work to form a

CMC β layer

spring structure in the gaps and hollow(oil phase)spaces of the hair to give the hair body

Reinforced
CMC β layer

and bounce while locking in moisture andEnlargedview

keeping the hair hydrated.
CMC β layer
CMC δ layer

An oil droplet
containing
12 typesof plant oils

CMC δ layer…Colorant after activation…Elastin…Moisture

Cortex(hydrophilic phase)…

…Nano collagen

Aloe vera extract…Innermost water

12 Kinds of Plant Oils

Aloe vera extract

Nano collagen

Elastin［Hydration］［Damage repairing］［Moisturizing］

Contains a high concentrationof components with a highwater retention capability andsupports hydration by forming
a moisture film on the cuticles.

The small molecular weightpenetrates the cortex toeffectively strengthen the hairfrom within.

Elastin is a fibrous protein thatis highly moisturizing andworks to connect collagen,thereby giving elasticity to thehair.

Contains free fatty acid-rich plant oils that constitute the CMC β layer.
Rapeseed oil
Evening primrose oil

Shea butter

Macadamia nut oil

Grape seed oil

Meadow foam oil

Rice germ oil

Rosehip oil

HerbalEssence
Five kinds of herbal extracts

Normal hair

In the hair shaft, the domain of the CMC β layer,
where the colorant becomes established,declines with age.
the
CMC β layer (oil phase), the CMC β layer starts thinning withage, making it difficult for the hair to hold onto the colorant. In
addition, hair becomes prone to damage and tends to lose
shine.

Formulated w ith ﬁve herbal extracts w ith moisturizing andAging hairprotect ing eﬀects for the hair and scalp.

CMC β layer(oil phase)

CMC δ layer(hydrophilic phase)…A colorant not activated…A colorant activated

Gromwell rootBo tree
GlycyrrhizaRosemaryChamomile
Licorice

Rosemary

Chamomile

Lithospermum Root

Tilia miqueliana

Contains a high amount of licorice with excellent moisturizing properties.

05＜Above pictures and illustration are images＞

06

Three shade groups to choose from to match the desired needs andhair conditions.

Brown Shades

Texture Shades

Designed to create the natural color for any gray hair

Designed to create nuanced color and address anti-aging needs for airy, moisturized, shiny hair.

CB -10

B -10

WB -10PBe -10OBe -10Be -10ABe -10MT-10CB - 9B-9WB - 9PBe - 9OBe - 9Be - 9ABe - 9MT- 9CB - 8B- 8WB - 8PBe - 8OBe - 8Be - 8ABe - 8MT- 8

CB - 7B-7WB - 7

PBe - 7OBe - 7Be - 7

ABe - 7MT- 7

CB - 6B- 6

WB - 6

PBe - 6OBe - 6Be - 6

ABe - 6MT- 6

CB - 5B-5WB - 5CB - 3

WB - 3〈Standard Mixed Ratio〉 MATERIA G 1+ 1 MATERIA OXY W (Second Agent)07

The color numbers for MATERIA G: E.g.: C9-3G -> CB/Color Tone, 3/Brightness■

Primary Shades

For enhanced hair color to enjoy color characteristics just like you enjoy fashion colors.

R-10

K-10

〈

〉

G -10

M-10

A-10

CA-10

V-10

P -10

R-10 + R- 8

K-10 + K- 8

O -10 + O - 8

G -10 + G - 8

M -10 + M - 8

A-10 + A- 8

CA-10 + CA- 8

V-10 + V- 8

P -10 + P - 8

2:1

2:1

2:1

3:1

2:1

2:1

2:1

2:1

2:1

R- 8

R- 6

O -10

K- 8

O- 8

G- 8

M- 8

A- 8

CA- 8

V- 8

P- 8

R- 8 + R- 6

K- 8 + K- 6

O- 8 +O- 6

G- 8 +G- 6

M- 8 +M- 6

A- 8 + A- 6

CA- 8 + CA- 6

V- 8 + V- 6

P- 8 +P- 6

2:1

2:1

1: 1

1: 1

2:1

2:1

2:1

2:1

2:1

K- 6

O- 6

G- 6

M- 6

A- 6

CA- 6

V- 6

P- 6

*This color chart provides an illustrative image of the hair color after dyeing white hair with MATERIA G. *Please note that the actual color may differ slightly because this is printed material.

■[Basic Process]Counseling

Selection of haircoloring agents

Preparation of
hair coloring
agentsPerform a skin allergy test (patch test) 48 hours before use.

07

Application

Leave on for
30 minutes

Application of a Pre Skin CreamColor testing

Emulsification

Post shampooing andthe applicationof treatment

Application of a Smoothing Oil

08

M AT ERI A series

Transparent color from the core of the hairmateria INTEGRAL LINE

for freely bringing out the beauty of each woman.

By layering clear colors and reducing dullness,materia adds depth and shine to the hairas imagined.

for mature women.
Gray-color line combines excellent

materia INTEGRAL LINEdyeing and treatment abilities

Thirty-two colors

Anti-aging hair color developed
to express the glamour of haircoloring from the core of thehair while responding to changing

Low-alkaline type for long-lasting,beautiful color while repairingcolor-treated hair.

Beautiful shine and color

materia μ INTEGRAL LINE (low-alkaline type)materia G INTEGRAL LINE

Sixteen colors

Forty-four colors<Quasi Drug> 80 g

<Quasi Drug> 120 g

conditions.

MATERIA G

MATERIA μ Low-Alkaline Type

Seventy-four colors

Sixty-one colors ＋ Clear

Brown Shades: Twenty-two colors

Brown Shades: Sixteen colors

Texture Shades: Twenty-ﬁve colors

Texture Shades: Seventeen colors

Primary Shades: Twenty-seven colors

Primary Shades: Twenty-eight colors<Quasi Drug> 120 g<Quasi Drug> 80 g

materia OXY

2nd agent for materia INTEFRAL LINE

materia OXY
6%, 3%, 2%<Quasi Drug> 1000 ml

Clear color lineup that bringsout color from the core of
the hair to create beautiful

Special OXY holds the same W/O/W structure
as the ﬁrst agent.It works to deliver hydrogen peroxide
to the CMC β layerto lock in color.

color with transparency.

Protects the scalp from sensory irritation,itching, and tightness caused by hair dye,

MATERIAoﬀering comfort while coloring the hair.

Ninety-two colors ＋ Lightener LT, LT-EX
Brown Shades: Twenty-two colors
Texture Shades: Twenty-two colors
Primary Shades: Forty-one colors
Make-up Line: Seven colors<Quasi Drug> 80 g

09

MATERIA OXY W
6%, 3%<Quasi Drug> 1000 ml

MATERIA Pre Skin Cream
150 g

Conditions the hair while gently removing
impurities from the scalp for better comfort andcolor retention during the emulsiﬁcation process.

MATERIA Smoothing Oil
500 ml/1000 ml (reﬁll)● Please remember to conduct a skin allergy test (patch test) each time before usig hair dyes. ● Please read the instructions carefully before use.

LINE UPM AT ERI A series

Transparent color from the core of the hairfor freely bringing out the beauty of each woman.

Anti-aging hair color developed
to express the glamour of haircoloring from the core of thehair while responding to changing

Low-alkaline type for long-lasting,beautiful color while repairingcolor-treated hair.

conditions.

MATERIA G

MATERIA μ Low-Alkaline Type

Seventy-four colors

Sixty-one colors ＋ Clear

Brown Shades: Twenty-two colors

Brown Shades: Sixteen colors

Texture Shades: Twenty-ﬁve colors

Texture Shades: Seventeen colors

Primary Shades: Twenty-seven colors

Primary Shades: Twenty-eight colors<Quasi Drug> 120 g<Quasi Drug> 80 g

Clear color lineup that bringsout color from the core of
the hair to create beautiful

Special OXY holds the same W/O/W structure
as the ﬁrst agent.It works to deliver hydrogen peroxide
to the CMC β layerto lock in color.

Items for hair color treatment

color with transparency.
Scalp protection creamProtects the scalp from sensory irritation,itching, and tightness caused by hair dye,

MATERIAoﬀering comfort while coloring the hair.

Ninety-two colors ＋ Lightener LT, LT-EX
Brown Shades: Twenty-two colors
Texture Shades: Twenty-two colors
Primary Shades: Forty-one colors
Make-up Line: Seven colors<Quasi Drug> 80 g

09

MATERIA OXY W
6%, 3%<Quasi Drug> 1000 ml

MATERIA Pre Skin Cream
150 g*Please note that this product is not intended to prevent irritated scalp.

Emulsification supporting oil

Conditions the hair while gently removing
impurities from the scalp for better comfort andcolor retention during the emulsiﬁcation process.

MATERIA Smoothing Oil
500 ml/1000 ml (reﬁll)● Please remember to conduct a skin allergy test (patch test) each time before usig hair dyes. ● Please read the instructions carefully before use.

10This catalog was printed using environmentally friendly recycled paper and soy ink.
The copying, reproduction, display of the pictures, articles, and information in this catalog is
prohibited. LebeL hair products are intended for use under professional instruction and guidance.

LebeL / www.lebel.co.jp
TAKARA BELMONT Corp.