Education

The face spa can be treated at a shampoo basin combining with head spa.
Soften the skin and deliver a moisture throughout the horny layer.

FACE MASK

Apply ont h e e n t i re f a c e .

Use a dedicated cup
and spatula

Steaming witha h ot t o w e l[Blood circulation promotion/
Relaxation]

Se r um m a s k o f c a r b o n a t e d f o a m

ApplyTake out an appropriate
amount (approx. a ping-pongball) in a cup. Apply on the facewith a spatula in order above.

Spread with a spatula

Spread with a spatula

Spread the foam in direction ofarrows in order above.

Spread the foam as keeping the
curve of spatula ﬁt the skin.

⑧
⑩
⑥ ⑦
④⑤

⑨
⑥ ⑧
⑦
④⑤

①②③

①②③

⑨

Hot towel(around the mouth)
Check the temperature of a hot
towel and place it on the mouthand jaw.

＊Use a clean towel

Approx.
3min

❶
①

②

④

③

Hot towel (overall)Cross the both end of towel
and wrap the entire face. Be
sure not to block on the
nose.

GUIDE BOOK

Ma ssa g i n g[Softening skin/Relaxation]

Press lightly①Hold the both cheeks in hands.
②Do the same motion on the eyes.

Massage and apply pressure(the cheeks and temples)①Massage on the cheeks in a circularmotion 5 times and apply pressure.

②Do the same motion on

Finger pressure, press lightly①Apply pressure with thumbs on the temples.
②Apply pressure in the same way on the above eyebrows.
③Apply pressure while pinching between eyes with the

Repeat 01 and 02

middle ﬁngers.

the temples.

④Apply pressure on depressed of the cheek with the
middle and third ﬁngers.

①②

Wipe oﬀ
Open the towel to the sides andwipe oﬀ the agent lightly in orderfrom the forehead.

①②

Wipe oﬀ
Lastly, wipe oﬀ the agent under thenose and jaw.

⑤Apply pressure while grabbing the jaw.

⑤

④ ④
②
①

③

For ﬁnishing
Using face care products according to the season
and skin condition enhance the eﬀects.

For hydrated and smooth skinwith THEO FACE MOISTURE or
THEO FACE LOTION.

LebeL / www.lebel-takara.com
Takara Belmont Corp.
This catalog was printed using environmentally friendly recycled
paper and soy ink. The copying, reproduction, display of thepictures, articles, and information in this catalog is prohibited.
LebeL hair products are intended or use under professional
instruction and guidance.

YY-LB489

LebeL Website

Instagram account@lebel̲global

(means “best of the best”)

01

THEO
GUIDE
BOOK
NEW
M E N’SB E AU T Y

T H EO : T h e O pt i ma l ( m e a n s “ b e s t o f t h e b e s t ” )The desire to look intelligent at times
and look refreshed and casual at other times.
The idea of new beauty is to look attractivein the various aspects and at different time of life.
THEO offers a comprehensive proposal from haircare tostyling according to conditions specific from scalp to hair.
We support new by beauty forexpressing themselves with confidence.

Proud to be a
attractive withconfidence

ICEMINTHOTMINTSCALP CARE LINESCALP CARE LINESTYLING LINE

02

About Men's Skin & Scalp■The rules of 3/3/3

A rule states that menʼs skin tends to be sticky (dry,oily skin) with conditions unique to men based on age
groups when the amount of sebum secretion hits its■ Skin type and balance of sebum and moisture■The skin condition varies with the season

Moisturizing function: Large(Moisturized and youthful)

Extreme temperature diﬀerence

Spr in g

WinterSummerF a llMoisturizing function: Small(Dry and rough skin)

High sebum secretion / UV rays

Oily and dryskin

Low sebum secretion (dry)Dry skin

Oily skin(Oily)
Sebum quantity: Large

Sebum quantity: Small

Normal skin

Fatigue caused by damage sustained in summer

F or p rop e r m e n ʼ s c a re t h rou g h p rop os a ls by sa lons.

n

03

THEO
GUIDE
BOOK
NEW

ABOUT
Skin & Scalp CONDI T ION

M E N’SB E AU T Y■The rules of 3/3/3

Men’s skin is sticky and dry.

A rule states that menʼs skin tends to be sticky (dry,oily skin) with conditions unique to men based on age
groups when the amount of sebum secretion hits its

Th e sebum fr om th e skin r eac h es its p eak w h en men r ea chth eir 30s. In ad d ition , skin moistur e d ec lin es c omp ar ed to

Men havew omen to bec ome in c r easin gly d r ier w ith agin g.

nearlythree times

Sebum (stic ky) an d moistur e d iffer fr om on e an oth er .

more sebum
than women.

Men n eed to p r op er ly take c on tr ol of th e balan c e of mois tu rean d sebum; in oth er w or d s, men n eed age ap p r op r iate ca re.
Also, th e lifestyle h abit suc h as d r yn ess d ue to w ash in g to o
fr equen tly an d sh avin g, an d season al c on d ition c ause theMen have only

d ec lin e in moistur e r eten tion ability.

the amount ofmoisturecompared
to women.

■ Skin type and balance of sebum and moisture

Sebum
secretion
hits its peakas men reachone-third

their 30s.

■The skin condition varies with the season

Moisturizing function: Large(Moisturized and youthful)

Extreme temperature diﬀerence

Spr in g

WinterCondition can easily
take a turnSummerfor the worse

F a llMoisturizing function: Small(Dry and rough skin)

High sebum secretion / UV rays

Oily and dryskin

Low sebum secretion (dry)Dry skin

Oily skin(Oily)
Sebum quantity: Large

Sebum quantity: Small

Normal skin

Fatigue caused by damage sustained in summer

F or p rop e r m e n ʼ s c a re t h rou g h p rop os a ls by sa lons.
Washing too frequently cases the decline in barrier function
resulting in further dryness, which therefore initiates thenegative cycle of promoting excess sebum secretion .
With proper care and advice, the cycle becomes positive.
Propercare forenvironmentToofrequent
washing

Further
sebum
secretion

Negative
cycle

Furtherdryness

Decline inbarrierfunction

Sticky and
dry

Sebum
secertion

Positive
cycle

Retainingbarrierfunctio n

HydratedandsmoothProperamount ofsebum andmoisture

04

ICEMINT
For stronger, thicker and abundant hair.

ICEMINT conditions the scalp and hair of summer.
Refreshes sticky and dry condition due to sweat and heat.
Leads moisturized and soft condition to support comfortable days.

Ice-cold sensation

RefreshingIce-cold sensation〈 Shampoo 〉〈 Scalp & hair treatment 〉

Washes mildly and removes the source of odors

Controls

T H EO SC AL P SH AMPO O IC EMINT〈 Hair growth tonic / Quasi drug 〉

THEO SCALP TREATMENT ICEMINT

while moisturizing with a strong, cool feeling.

excessive

sebum

and

T HE O SC AL P B U I L D E R

Product name：Scalp Essence SB

suppresses

Eﬀective ingredient※4 penetrates tothe roots of hair and works on hairpapilla to promote hair growth、forstronger and thicker hair.

stickiness, ensuring clean scalp environment

and manageable hair. Refreshing cool sensation
lasts long.

Three characteristics of ICEMINT※4 Ginseng extract

1 To experience a super*1 exhilarating sensation faster.
Formulated with a new blend of six types of refreshing ingredientsfor an improved experience of speed, strength, and endurance.
*1 Compared to other Lebel products.
Natural menthol

Menthoxypropanediol

Peppermint oil
Menthane carboxamide
ethylpyridine（NEW）

Cooling down
instantaneously

2

Refreshing, but mild cleansing components.
Formulated with glycerin-based mild components *2 equippedwith the cleansing ability. The cushioned foam lifts sticky sebum
and dirts and washes gently and quickly while leaving a moistureon the hair and scalp. (shampoo)*2 polyglycerol-20 lauryl ether

Comparison of condition after washing

PCA Menthyl

Cooling sensation

moisturized and smooth by healing the exhaustion❶ E ﬀ ec t iv e in g red ien t s

Himalayan pink salt leaves the scalp and skinfrom summer heat.

Swertia herb extraction liquid, Ginseng
extract, licorice root extract[glycyrrhizic acid]

Sm o o t h , m o is t ur iz in g eﬀ ec t s

F u n c t io n al fr agr an ce t akes in s w eat , s ebum
a n d c igar et t es *3 o d o r s an d makes it in t o
t h e s c en t s o f t eam ar o ma.
＊Formulated with HOTMINT, ICEMINT and SCALP BUILDER.

※3 Eliminating cigarettes swell is equipped with ICRMINT only.

Functional fragrance

Take inOdors of sweat,
sebum and cigarettes

The scent of
tea aroma
Illustrated image❷

・Bamboo root extract, mulberry bark extract,
rehmannia root extract, polyglutamic acid❸ H a i r p ro te c ti v e i ng re d i e nt

Cleansing component A＋ Mild cleansing component❸❷ Moist u riz in g in g red ien t s・Redensyl ®
［Pine extract, tea extract, zinc chloride, glycin,
sodium pyrosulﬁte, dense glycerin］

Persistent

Cleansing component A

05

Hair growth, thinning hair, growth promotion,baldness prevention, dandruﬀ, itchiness

The dirt (sebum) isremoved andthe moisture is kept within.

The styling product is notremoved suﬃciently,
and causes it to dry.

Eﬀects/eﬃcacies

Mineral components of Alps glacial water andWashes after applying moisturizing ingredientsand styling product in order, then leave 25 hours.

Kanful（NEW）

ICEMINT

Hydrated and smooth skin withglacial water and rock salt

Lecithin capsules containing
Alps glacial water.
<Water, lecithin and ethanol>

Rock salt<Mineral salt>
Illustrated image

Sodium polyaspartate❶
Illustrated image

HOTMINT
Makes menʼs skin bright and vibrant

Adds vitality to the scalp and makes hair manageable.

Ne w p rop osal of[+3 m i nute s FACE S PA MENU]

Hydrates and conditions the scalp environment, which tends to become sticky, dry,and hardened. THEO supports men’s lifestyles to live confidently every day.

〈Facial cleanser〉〈Skin moisturizer〉〈Toner〉〈 Serum mask of carbonated foam 〉

T H E O FA C E MO IS T U RE

T H E O FAC E L O T I O N

T HE O FAC E M ASK

Its abundant rich-textured foam

Moisturizes the skin and restores

The refreshing feel tightens the skinodor

to the signs of aging. Controls

causedT H E O FA C E C LE A N S IN G

suﬃciently cleanses the cause ofwhile

hydrated.

leavingtheskinelasticity as a positive approach

excessive sebum, prevents theface from becoming shiny, andconditions for smooth skin.

Refreshing

Refreshing<Scalp cleansing>seaweed * 5

Adds elasticity to the hair andsoftens the scalp while removing
dirt from the pores, which is thecause of odor, by gently
loosening the scalp.

foam gentlyThe
cleansesandthoroughly
removes stickiness and thecause of odor. Conditioning thebalance of moisture in the horny
layer leads to a hydrated scalp.
*5 Seaweed moisturizing component:

Controls

excessive

sebum

and

sweat.

condition.

*7 Contained as propellant*8 “Desert Green” extract［Myrothamnus ﬂabellifolia leaf/stem extract］<Scalp treatment>

T H EO Sc alp Treat men t

T H EO Sc a lp Sh a mpoo

byMoisturizes the skin for healthy

Refreshing<Scalp and hair treatment><Shampoo>

THEO Scalp Flex

Warmingsensationand controls stickiness and shine

Beauty serum with carbonated foam softens
the skin and creates a vibrant impression.
Carbonated*7 foam delivres moisturizing
ingredients*8 throughout the horny layer.
The water retention coating protect the skinfrom dryness.

T H E O S cal p Rech arge
Micro-carbonated *6

sebum

bubbles

provide a pleasant sensation

secretion, ensures a hydrated

while hydrating and softening

and soft scalp, and makes thehair manageable and supple.

*6 Contained as propellant.

*Warming sensation varies among
diﬀerent individuals.

Brown algae extract.

Mechanism of Scalp Shampoo

Mechanism of Scalp Treatment

Seaweed foam penetrates the pores togently and carefully cleanse.
Increased

Hot mint effect provides
gradual warming sensation.

washability

Pores ﬁlled with sebum(Model image)

Conventional

LebeL productsapleasant,

The mixture of three types of warming sensations
hydrates and softens the scalp.

Seaweed foam
Head

Neck

Plea s an t , grad u al warmi n g s en s at i on ( H ot mi n t eﬀ ect )[Components]
Cushion foam

Brown algae extract

Illustrated image

Seaweed foam reaches every corner of thepore to remove dirt.

Capsicum extract, vanillyl butyl, thymol, and natural menthol

C on d i t i on s t h e s cal p t o be h y d rat ed an d s of t .
[Components]

Isostearyl isostearate〈Hair styling〉〈Hair styling〉〈Hair styling〉

T H E O H A IR GRE A S E A RRA N GE 7

T H E O H A IR GRE A SE HAR D 9Rich shine and optimal style-setting
power freely create clean andfrizz-free styleRich shine and strong style-setting

T HE O HAI R G R E ASE AR R ANG E 7
THEO HAIR GREASE HARD 9
Reﬁll● Great for naturally curled hair and permed hair

● Best for those who have a hard time putting the hair
together and wish to emphasize hair movement06

power create clean, frizz-free and tight style● Great for a lifted, tight look

● Well-textured style with a bold look

THEO
GUIDE
BOOK
NEW

ST YLING LINEM E N’S

Creates stylish, shiny men's hair.

B E AU T Y〈Hair styling〉〈Hair styling〉〈Hair styling〉

T H E O H A IR GRE A S E A RRA N GE 7

T H E O H A IR GRE ASE HAR D 9Rich shine and optimal style-setting
power freely create clean andfrizz-free styleRich shine and strong style-setting

T HE O HAI R G R E ASE AR R ANG E 7
THEO HAIR GREASE HARD 9
Reﬁll● Great for naturally curled hair and permed hair

Refreshing

Refreshing<Scalp cleansing><Scalp treatment>

T H EO Sc a lp Tr eat men t

T H EO Sc a lp Sh a mpoo
seaweed * 5

Adds elasticity to the hair andsoftens the scalp while removing
dirt from the pores, which is thecause of odor, by gently
loosening the scalp.

Refreshing<Scalp and hair treatment><Shampoo>

THEO Scalp Flex

Warmingsensation

foam gentlyThe
cleansesandthoroughly
removes stickiness and thecause of odor. Conditioning thebalance of moisture in the horny
layer leads to a hydrated scalp.
*5 Seaweed moisturizing component:

Controls

excessive

T H E O S cal p Rech arge
Micro-carbonated *6

sebum

bubbles

provide a pleasant sensation

secretion, ensures a hydrated

while hydrating and softening

and soft scalp, and makes thehair manageable and supple.

*6 Contained as propellant.

*Warming sensation varies among
diﬀerent individuals.

Brown algae extract.

Mechanism of Scalp Treatment

Mechanism of Scalp Shampoo

Increased
washability

Pores ﬁlled with sebum(Model image)

Conventional

LebeL products

Seaweed foam
Head

Neck

Plea s an t , grad u al warmi n g s en s at i on ( H ot mi n t eﬀ ect )[Components]
Cushion foam

Brown algae extract

Illustrated image

Seaweed foam reaches every corner of thepore to remove dirt.

Capsicum extract, vanillyl butyl, thymol, and natural menthol

C on d i t i on s t h e s cal p t o be h y d rat ed an d s of t .
[Components]

Isostearyl isostearate● Best for those who have a hard time putting the hair
together and wish to emphasize hair movement

07

power create clean, frizz-free and tight style● Great for a lifted, tight look

● Well-textured style with a bold lookLevel of appeal of
the advice from a salon

APPROACH SCENE

The percentage ofmenu use whensuggested by a professional.

The percentage of salon
products purchased whensuggested by a professional

NBBA Salon Report
From the percentage of useof the scalp care menu
2013, N = 110

NBBA Salon Report
From the percentage ofsalon products purchased
2013, N = 216

Professional advice leads to client satisfaction.
T her e ar e b r oad l y fo ur sc e n e s fo r a p p r o a c h i n g c l i e n t s fr o m v i s i t i n g t o l e a vin g th e salon . An ac tive
appr oach not o n l y i n c r e a s e s t h e r a t e o f m e n u us e , but a l s o t h e r a t e o f p ur c h ase of at- h ome c ar e
Surveyed by LebeL
Customer monitor survey
2015 N = 95

pr odu ct s . In ad d i t i o n , p r o fe ssi o n a l a d v i c e r e s ul t s i n i n c r e a s e d c l i e n t s a t i s fac tion .

Visiting salon

The key is to separate the sales pitch and the descriptions. Use a POP and other tools to explain the menu and product descriptions.

〈Appealing po ints〉◎ You will have cleaner skin and a fresher scalp.
◎ It helps control excessive sebum secretion speciﬁc to men and conditions the scalp from hard skin and scalp to hydrated and soft.
◎ It removes odor and refreshes the scalp.

Counseling
Spring and summer Ice cold s e ns a tio n
Ice Mint Spa + Face Spa

This course oﬀers a super refreshing head spa to freshen the skin and scalp to eliminate the stickiness experienced during the summer.

F a ll a n d w in t er Gr ad ual w a rming s e ns a tio n
Hot Mint Spa + Face Spa

By promoting blood circulation with a massage, the skin and scalp become hydrated and protected from dryness.

Scalp Builder

Even younger generation are concerned about thinning hair and hair loss. Make proposals for hair loss according to their needs.

ShampooSpring and summer Cool i ng a nd mo is turiz ing
Face Lotion

Freshen up with a cool, refreshing sensation! It tightens the skin so you look healthy.

F a ll a n d w in t er S m oot h and mo is turiz ing
Face MoistureSuper moisturizing component *9 penetrates the horny layers for hydrated, smooth skin and scalp.

Styling station*9 Water-soluble proteoglycan

Ask or tell customer, “Did it make you feel fresh?” “Do you feel refreshed?” “It gave you a fresh look.” to ensure the results.

〈Appeal ing po ints〉

Leaving salon

After treatment, tell the clients about something that they do not normally notice.
◎ Your scalp is softer.

◎ Your face and skin look bright and healthy.

To m a in t a in t h is ﬁ n is h , it is e sse ntial to tak e care of your sk in and scalp at hom e .

08

THEO

The percentage of salon
products purchased whensuggested by a professional

NEW

45.5%

Surveyed by LebeL
Customer monitor survey
2015 N = 95

NBBA Salon Report
From the percentage of useof the scalp care menu
2013, N = 110

NBBA Salon Report
From the percentage ofsalon products purchased
2013, N = 216

Recommended three phrases to approach clients:
clean, refreshing, and a fresh look.
The key is to separate the sales pitch and the descriptions. Use a POP and other tools to explain the menu and product descriptions.

◎ You will have cleaner skin and a fresher scalp.
◎ It helps control excessive sebum secretion speciﬁc to men and conditions the scalp from hard skin and scalp to hydrated and soft.
◎ It removes odor and refreshes the scalp.

1

Options for scalp softening head spa and facial spa
to choose from according to the season and feelings.
Spring and summer Ice cold s e ns a tio n
Ice Mint Spa + Face Spa

This course oﬀers a super refreshing head spa to freshen the skin and scalp to eliminate the stickiness experienced during the summer.

2

F a ll a n d w in t er Gr ad ual w a rming s e ns a tio n
Hot Mint Spa + Face Spa

By promoting blood circulation with a massage, the skin and scalp become hydrated and protected from dryness.

Scalp Builder

Even younger generation are concerned about thinning hair and hair loss. Make proposals for hair loss according to their needs.

Shampoo

Treatment options that gives a finishing touch to the skin
to choose from according to the season and feelings.
Spring and summer Cool i ng a nd mo is turiz ing

3

Face Lotion

Freshen up with a cool, refreshing sensation! It tightens the skin so you look healthy.

F a ll a n d w in t er S m oot h and mo is turiz ing
Face MoistureSuper moisturizing component *9 penetrates the horny layers for hydrated, smooth skin and scalp.

Styling station

4*9 Water-soluble proteoglycan

After treatment, re-affirm using the phrases
you used for making the approach.
Ask or tell customer, “Did it make you feel fresh?” “Do you feel refreshed?” “It gave you a fresh look.” to ensure the results.

〈Appeal ing po ints〉

Leaving salon

After treatment, tell the clients about something that they do not normally notice.
◎ Your scalp is softer.

◎ Your face and skin look bright and healthy.

To m a in t a in t h is ﬁ n is h , it is e sse ntial to tak e care of your sk in and scalp at hom e .

09

B E AU T Y

84.8%

M E N’S

43.7%〈Appealing po ints〉

Counseling

BOOK

While men are increasingly interested inmaintaining personal appearance, in thepresent situation, there is not enoughinformation available when it comes to men’s
delicate skin and the scalp environment. Now,
more men are seeking accurate advice fromprofessionals on how to take care of their skin,scalp, and hair according to the conditions.

Visiting salon

The percentage ofmenu use whensuggested by a professional.

GUIDE

Level of appeal of
the advice from a salon

Men are looking fora professional advice.

Knowledge of menʼs skin and scalp

Knowledge of menʼs thinning hair

The skin tends to get hardened.

The characteristic of menʼs thinning hair is said to be “changing into downy hair” due toshortened anagen phase, resulting in poor growth of hair. It is said that most of the reasons
are related to the suppression of hair growth caused by aging, decline in cell activation byWhatʼs desertiﬁcation of skin?

poor blood circulation and increasing male hormones.

◎Often feel the skin is dry
and has lost elasticity.

〈 Sticky and dry 〉〈Decline in muscle force 〉〈 UV rays 〉◎Due to poor blood

The decline in barrier
function causes further
dryness inside of theskin, resulting inexcessive sebum
secretion.

Atrophying facialmuscles causes skinsagging and poorb l o o d ﬂ o w.

UV rays not only cause
spots and dullness but
also dissolve collagenresulting in the loss ofelasticity.

nutrition are notcirculation, suﬃcient

Major symptoms of menʼs thinning hairdelivered to the skin.

◎Hair becomes thinned◎Concerned about skinCharacteristic of menʼs thinning hair
Telogen (Resting phase)◎Hair doesnʼt grow welldullness, visible pores◎Less elastic (Diﬃcult to make style)and rough skin.

◎A lot of hair loss（ Uneasy feeling of hair loss)

Hardened skin may cause◎Scalp can be seen through hairskin desertiﬁcation...

Downy hair◎Hardened scalp
CatagenThe scalp tends to get hardened.

(Transition phase)

Tips on care to enjoy hair styles foreverAnag en p has e is sh o r ten e db e c aus e of aging an dmal e hor m on e

Return toAnagen◎Cell activation〈 No muscle 〉〈 Gravity 〉〈 Skull bone 〉

The part where a hat is worn
has no muscle (epicranial
aponeurosis), causing poor
blood circulation.

Gravity pulls the scalp
down and the scalp tends
to become thin from thecrown.

The sides of the headstick out and pull thescalp.

◎Approach to male hormones

The characteristics of the scalpthat tends to cause hair loss

◎Maintaining anagen phase(Protect
existing hair)◎Often feels that the scalp is

Anagen (Active growth phase)（3〜5 years）

hard and tight.

◎ Poor blood circulation ispossible. The conditions arethat suﬃcient nutrients are

Wha t is r eq u ir ed for ha ir g r ow th p ro duct fo r me n is to give ac onﬁd enc e t o m en by pr ot ec t ing and nurturing hair fo r stro nge r,
a bu nd a nt ha ir a s well a s stimulating hair gro wth.

not delivered to the scalp.

◎The pores tend to clog,
causing odors.

The hardened scalp also

possibly causes hair loss..

Structure of scalp and hair

It is important to continue caring for the skin by softening theApproach of Scalp Builder

Pilomotor

P i l o m o t o r t h a t s uppo r t s h a i r, a n d co n t ra c t s
i n r ea ct i o n t o s t i m ul us a n d r a i s es g o o s ebum ps , i s s a i d t o be r el a t ed t o h a i r g ro w t h
by t h e l a t es t r es ea r ch . I n cr ea s ed v o l u m e o f
h a i r a n d h a i r g r o w t h a r e ex pec t e d b y
ex er ci s i n g a n d m a i n t a i n i n g pi l o m o t o r.

Sebaceousgland

Amino acid polymer to protect hair
［Sodium polyaspartate］

Moisturizing component：

Redensyl ®

scalp to remove dirt and promoting blood circulation throughm a s s a g e , a s w e l l a s b y k e e p i n g t h e s c a l p h y d r a t e d f r o m w i t h i n * 10

Hair matrix cells o a s t o p r o m o t e t u r n o v e r a n d p r o t e c t t h e h e a l t h y scal p . *10 Horny layer

Bulge region

Hair papilla

Physiological phenomena of men in 30s
Male hormone

Abnormal keratin

Peroxide sebum（Dandruﬀ/itchiness）（Pore clogging/odor）① H a i r g r o w t h p r o m o t i o n 2,080 strands

completely ﬁlled with intercellularlipids, such as ceramide. This

Illustrate image

Eﬀective ingredients：Swertia herb extraction
liquid, Ginseng extract, licorice root
extract [glycyrrhizic acid 2K]② T h i cken ed ha ir Approx. 2 times＊③ T hic k ne ss o f ha ir 10 %UP

structure oﬀers a barrier functiont o p r o t ec t t h e s k i n .

Skin

Illustrated image

Subcutaneous
tissueThin hair/hair loss/Desertiﬁcation of skin

Follicle stem cell, that creates seeds of hair, is oneof “stem cells” that draw most attraction inregenerative medicine. The region where follicle
stem cells exist is called “bulge region.” The region
is responsible for giving signals to let hair papillaplant seeds for hair growth, thus is a key area forhair growth promotion.

◎Tes t metho d：Phototricho gram metho d ◎Implementation p erio d：３ months ◎Shave d hair area：Top par t of the headof horny cells, and those gaps are

Intercellular lipid

Bulge region

Clinical data

The horny layer has multiple layers

DermisHardened scalp/skin

Horny layer and barrier function

Epidermis

Excessive sebum

Sebaceousmembrane

Basal layer

Poor blood circulation

Horny layer

Aging

Skin structure

Pilomotor［Pine extract, tea extract, zinc chloride,
glycin, sodium pyrosulﬁte, dense glycerin］

U n u s ed

ThinnedU s edNormalhair

hair

W h at ' s t u rn ov er?
The basal layers of the epidermis in

between the dermis continue to produce
n e w c e l l s ( e p i d e r m i s c e l l s ) p e r i o d i c a l l y.

These cells are pushed toward the horny

layer to become horny cells and take about

B ef or e

28 days to fall oﬀ. This process is calledskin turnover (regeneration).

A f t er●Compared to unused hair, the hair in alogen phase
has increased by approx. 5.2%.

10●Compared to unused hair, approx. 12,000
strands ＊ of hair has become thicker
in 3 months.

＊Converted from the number of hair in shaved area.

●Compared to unused hair, the hair has become
thicker by approx. 10% on average in 3 months.
○The eﬀect varies from individual to individual.

THEO
GUIDE

Knowledge of menʼs thinning hairpoor blood circulation and increasing male hormones.

◎Often feel the skin is dry

B E AU T Y

are related to the suppression of hair growth caused by aging, decline in cell activation byWhatʼs desertiﬁcation of skin?

M E N’S

The characteristic of menʼs thinning hair is said to be “changing into downy hair” due toshortened anagen phase, resulting in poor growth of hair. It is said that most of the reasonsNEW

The skin tends to get hardened.

BOOK

Knowledge of menʼs skin and scalp

and has lost elasticity.

〈 Sticky and dry 〉〈Decline in muscle force 〉〈 UV rays 〉◎Due to poor blood

The decline in barrier
function causes further
dryness inside of theskin, resulting inexcessive sebum
secretion.

Atrophying facialmuscles causes skinsagging and poorb l o o d ﬂ o w.

UV rays not only cause
spots and dullness but
also dissolve collagenresulting in the loss ofelasticity.

nutrition are notcirculation, suﬃcient

Major symptoms of menʼs thinning hairdelivered to the skin.

◎Hair becomes thinned◎Concerned about skinCharacteristic of menʼs thinning hair
Telogen (Resting phase)◎Hair doesnʼt grow welldullness, visible pores◎Less elastic (Diﬃcult to make style)and rough skin.

◎A lot of hair loss（ Uneasy feeling of hair loss)

Hardened skin may cause◎Scalp can be seen through hairskin desertiﬁcation...

Downy hair◎Hardened scalp
CatagenThe scalp tends to get hardened.

(Transition phase)

Tips on care to enjoy hair styles foreverAnag en p has e is sh o r ten e db e c aus e of aging an dmal e hor m on e

Return toAnagen◎Cell activation〈 No muscle 〉〈 Gravity 〉〈 Skull bone 〉

The part where a hat is worn
has no muscle (epicranial
aponeurosis), causing poor
blood circulation.

Gravity pulls the scalp
down and the scalp tends
to become thin from thecrown.

The sides of the headstick out and pull thescalp.

◎Approach to male hormones

The characteristics of the scalpthat tends to cause hair loss

◎Maintaining anagen phase(Protect
existing hair)◎Often feels that the scalp is

Anagen (Active growth phase)（3〜5 years）

hard and tight.

◎ Poor blood circulation ispossible. The conditions arethat suﬃcient nutrients are

Wha t is r eq u ir ed for ha ir g r ow th p ro duct fo r me n is to give ac onﬁd enc e t o m en by pr ot ec t ing and nurturing hair fo r stro nge r,
a bu nd a nt ha ir a s well a s stimulating hair gro wth.

not delivered to the scalp.

◎The pores tend to clog,
causing odors.

The hardened scalp also

possibly causes hair loss..

Structure of scalp and hair

P i l o m o t o r t h a t s uppo r t s h a i r, a n d co n t ra c t s
i n r ea ct i o n t o s t i m ul us a n d r a i s es g o o s ebum ps , i s s a i d t o be r el a t ed t o h a i r g ro w t h
by t h e l a t es t r es ea r ch . I n cr ea s ed v o l u m e o f
h a i r a n d h a i r g r o w t h a r e ex pec t e d b y
ex er ci s i n g a n d m a i n t a i n i n g pi l o m o t o r.

Sebaceous
gland

* 10

Hair matrix cell

*10 Horny layer

Physiological phenomena of men in 30s
Male hormone

Abnormal keratin

Peroxide sebum（Dandruﬀ/itchiness）（Pore clogging/odor）

Follicle stem cell, that creates seeds of hair, is oneof “stem cells” that draw most attraction inregenerative medicine. The region where follicle
stem cells exist is called “bulge region.” The region
is responsible for giving signals to let hair papillaplant seeds for hair growth, thus is a key area forhair growth promotion.

Illustrate image

Eﬀective ingredients：Swertia herb extraction
liquid, Ginseng extract, licorice root
extract [glycyrrhizic acid 2K]② T h i cken ed ha ir Approx. 2 times＊③ T hic k ne ss o f ha ir 10 %UP

structure oﬀers a barrier functiont o p r o t ec t t h e s k i n .

Skin

Illustrated image

Redensyl ®

［Pine extract, tea extract, zinc chloride,
glycin, sodium pyrosulﬁte, dense glycerin］

Bulge region① H a i r g r o w t h p r o m o t i o n 2,080 strands

completely ﬁlled with intercellularlipids, such as ceramide. This

Subcutaneous
tissueThin hair/hair loss/Desertiﬁcation of skin

Moisturizing component：◎Tes t metho d：Phototricho gram metho d ◎Implementation p erio d：３ months ◎Shave d hair area：Top par t of the headof horny cells, and those gaps are

Intercellular lipid

Amino acid polymer to protect hair
［Sodium polyaspartate］

Clinical data

The horny layer has multiple layers

DermisHardened scalp/skin

Horny layer and barrier function

Epidermis

Excessive sebum

Sebaceousmembrane

Basal layer

Poor blood circulation

Horny layer

Aging

Skin structure

Pilomotor

Bulge region

Hair papilla

Approach of Scalp Builder

Pilomotor

U n u s ed

ThinnedU s edNormalhair

hair

W h at ' s t u rn ov er?
The basal layers of the epidermis in

between the dermis continue to produce
n e w c e l l s ( e p i d e r m i s c e l l s ) p e r i o d i c a l l y.

These cells are pushed toward the horny

layer to become horny cells and take about

B ef or e

28 days to fall oﬀ. This process is calledskin turnover (regeneration).

A f t er●Compared to unused hair, the hair in alogen phase
has increased by approx. 5.2%.

11●Compared to unused hair, approx. 12,000
strands ＊ of hair has become thicker
in 3 months.

＊Converted from the number of hair in shaved area.

●Compared to unused hair, the hair has become
thicker by approx. 10% on average in 3 months.
○The eﬀect varies from individual to individual.

Head spa for soft, hydrated, and smooth scalp.

With professional techniques, the salon menu conditions the skin, scalp, and hair,

Shampoospa
Shampoo
without
rinsing oﬀ

leaving them hydrated and smooth instead of sticky and dry. Like going to a ﬁtness
gym to maintain a healthy body, salon techniques soften both the skin and scalp toTreatment spa

Sc a l p s o f t e n i n g c l e a n s i n g Approx.
1 min

01

Rinsing with

03

02

04

Apply

Distribute evenly

Lymph circulation promotion

Lymph circulation promotion

Apply in four lines andspread evenly. Dispense theproduct on the ﬁngertips
and spread, and then apply
around the nape of the neck.

Distribute evenly from (1) to (2)as you rub into the scalp
carefully. (3) Lift the head up
and rub in.

Massage the lymph nodes located in(1) f r o n t o f t h e e a r s ( a r o u n d
si d e b ur ns) an d th e l y mp h n o d e s
located in (2) back of the ears (aroundthe projecting bone in the back of
the ears) gently in a circular motion
three times.

(1)(2) Open up the ﬁngers to run the ﬁngers slowly
from near the median line while gently rubbing thescalp. For (3), lift the head up and run the ﬁngers fromthe bottom of the ears all the way to the nape of theneck and (4) back to the bottom of the ears. Switch
the hand supporting the head to rub both sides.

warm water only

❶

❹

❷

❶

❷

(Massage)❸❺(Gentle rub)

❶
❷

❶

❸

❷

❸ ❶ ❷

Cool down

Be auty se rum m ask w ith carb onate d b ub b le s.

Recharge
energySTEP 1

Apply carbonated bubbles
on the skin.

Approx.

Distribute evenly

Start from the faceline and apply tothe scalp and hair
several times while
you distribute
carefully.

Distribute evenly from (1) to (2) as
you rub into the scalp carefully. (3)Lift the head and repeat.
❶❶❷

STEP 3Massage

Hydrated and smooth texture 3 mins

Apply

❷

STEP 2
Steam with a hot towel.

Client s can st ay at t he shampo o st at io n
wit ho ut mo ving .

Clients can select the warming
sensation or cooling sensation.

lift them up eﬀectively for a youthful look appropriate for men.

Scalp cleansing

Training

Treatment
spa

Rinsing withwarm water only

Integrated menu of head spa and facial spa

Warm-upScalp
cleansingRinsing withwarm water only

Rinsing withwarm water only

HOTMINT / ICEMINT S PA MENU

Face spa for soft, hydrated, and smooth skin.

Approach the hair muscle

Approach the hair muscle

Us e t h e t h u m b s t o m a s s a g e f r o m t h e f a c eline to the top while applying stronger andweaker pressure alternatively. Star t from (1)the median line, and then from (2) temple to(3) the sideburns.
❶ ❶
❷
❷
❸
❸

Place a (1) thumb at the top as a support point, and open
up four ﬁngers. Star t from the (1) face line and run theﬁngers, and (2) from the top of the ears to the top while
lifting up. For (3), nape of the neck, lift the head up once,and run the ﬁngers while lif ting up and then put down
slowly.
❶❶❷❷(Massage)❸(Strong rub)❸❹

Repeattwice

POINT
Apply the productWeaksuﬃciently around the faceli n e (4), w hi c h te n ds to

Weak

Weak

StrongWeak

StrongStrongStrongaccumulate dirt.

POINT
Be sure to run the ﬁngers by following the ﬂow

lymph*Move on to the shampoo process without

many lymph channels. Loosening up the
nodes

helps

promotecirculation of lymph.

Shampoo Spa

01

massage in a larger circular motion.

theShampoo

Loosen the hair muscles

Add a small amountof warm water whilelathering. After that,s h a m p o o a s
normally.

(1) Place a thumb at the top as asupport point, and use the tip of four
ﬁngers to massage. (2) Use both hands
to life the head up and massage fromthe nape of the neck. Put down thehead gradually as you move toward
the top.

(Massage)

Use the entire palms to massage the side of
the head in a large circular motion threetimes and apply pressure for ﬁve beats.
After that, ease the pressure while slowly
running the palms to the top.

04

05

Pushing pressure points(Apply pressure)❶(Finger pressure)(1) Use the thumbs of both hands tomassage along the top of the ears,
face line, and the median line. (2) Use
the thumbs of both hands to applypressure alternately along the medianline.

Lift the head and use the middle ﬁngers
and third ﬁngers of both hands to applypressure in ﬁve points from the base ofneck symmetrically for three beats. Put
the head down slowly.

❷

❷

❷

❶

❷

❶

Weak

StrongWeak

StrongWeak

StrongApply ﬁrm and strong pressure.

StrongWeak

StrongStrongWeak

StrongBe sure to apply weaker pressure while
massaging in a circular motion and stronger
Weak

while applying pressure.

StrongApply ﬁrm and strong pressure.

POINT

POINT

POINT

POINT

Apply stronger pressure when

Be sure to apply weaker pressure

Finger pressure around the medianBe sure to apply ﬁnger pressure while

increase the level of comfort.

motion and stronger while applying

moves to the top. Be sure to ease thepulling

toward

the

top

to

while

massagingpressure.

inacircularApprox.
1 min

Application
Spray directly from (1) Front -> (2)(3) Sides of the head -> (4) Top andthen use the palm of the hand to
apply light pressure on eachlocation. After that, use theﬁngertips to massage and loosen
the scalp and tap the scalp.

❶
❸

❷
❹

line tends to be more painful as it

moving the ﬁngers forward.

pressure gradually.

12

The strength level of each technique is shown on a scale of
one to ﬁve. (5) is strong enough to feel pain, depending on
the customer, and (4) gives substantial strength while it isstrong enough that many clients are comfortable. Be sure toadjust according to the conditions of the clients and theirpreferences.

Weak

Wrap hands around the head.
Weak

Long-lasting soft, hydrated, and smooth scalp.

How to read the strength scale

❶

❷

Weak

Scalp Recharge❷

Wrap hands around the head.
❷

Use the entire palms to wrap around thehead and rub from (1) the face line to the
top slowly. Repeat the same from (2) the
nape of the neck.
❶Pushing pressure points(Finger pressure)

Use the entire palms to massage theside of the head in a large circularmotion three times and apply pressure
for ﬁve beats. After that, ease up on thepressure while slowly running thepalms to the top.

❶

Condition (Gentle rub)(Apply pressure)

Blood circulation promotion

situated deep down. Be sure to apply pressure carefully.

rinsing it oﬀ.

Blood circulation promotion

03

Strong rubbing also helps lift the face and loosen the kinksof lymph.

H y d r a t i o n c l e a n s i n g Approx.
2 mins02❶

Clients will feel more comfortable if you

POINT
The area of lymph nodes is crowded with

Follow these steps trying to recover clientʼs
breathing to ﬁnish up the head spa.

①②③④⑤

Strong

THEO

Face spa for soft, hydrated, and smooth skin.

gym to maintain a healthy body, salon techniques soften both the skin and scalp to

Rinsing with

Treatment spa

Sc a l p s o f t e n i n g c l e a n s i n g Approx.
1 min

Apply

Distribute evenly

Lymph circulation promotion

Lymph circulation promotion

Apply in four lines andspread evenly. Dispense theproduct on the ﬁngertips
and spread, and then apply
around the nape of the neck.

Distribute evenly from (1) to (2)as you rub into the scalp
carefully. (3) Lift the head up
and rub in.

Massage the lymph nodes located in(1) f r o n t o f t h e e a r s ( a r o u n d
si d e b ur ns) an d th e l y mp h n o d e s
located in (2) back of the ears (aroundthe projecting bone in the back of
the ears) gently in a circular motion
three times.

(1)(2) Open up the ﬁngers to run the ﬁngers slowly
from near the median line while gently rubbing thescalp. For (3), lift the head up and run the ﬁngers fromthe bottom of the ears all the way to the nape of theneck and (4) back to the bottom of the ears. Switch
the hand supporting the head to rub both sides.

warm water only

❶

❹

❷

❶

❷

(Massage)

❸

❺

❶
❷

❸

❷

❸ ❶ ❷

Approx.

03

Distribute evenly

Start from the faceline and apply tothe scalp and hair
several times while
you distribute
carefully.

Distribute evenly from (1) to (2) as
you rub into the scalp carefully. (3)Lift the head and repeat.
❶❶❷

Approach the hair muscle

Us e t h e t h u m b s t o m a s s a g e f r o m t h e f a c eline to the top while applying stronger andweaker pressure alternatively. Star t from (1)the median line, and then from (2) temple to(3) the sideburns.
❶ ❶
❷
❷
❸
❸

Place a (1) thumb at the top as a support point, and open
up four ﬁngers. Star t from the (1) face line and run theﬁngers, and (2) from the top of the ears to the top while
lifting up. For (3), nape of the neck, lift the head up once,and run the ﬁngers while lif ting up and then put down
slowly.
❶❶❷❷(Massage)

❸

Weak

Weak

Strong❸

The area of lymph nodes is crowded with

Be sure to run the ﬁngers by following the ﬂow

lymph*Move on to the shampoo process without

nodes

helps

promotecirculation of lymph.

Loosen the hair muscles

Add a small amountof warm water whilelathering. After that,s h a m p o o a s
normally.

(1) Place a thumb at the top as asupport point, and use the tip of four
ﬁngers to massage. (2) Use both hands
to life the head up and massage fromthe nape of the neck. Put down thehead gradually as you move toward
the top.

(Massage)the❶

Use the entire palms to massage the side of
the head in a large circular motion threetimes and apply pressure for ﬁve beats.
After that, ease the pressure while slowly
running the palms to the top.

Pushing pressure points❶(Finger pressure)(1) Use the thumbs of both hands tomassage along the top of the ears,
face line, and the median line. (2) Use
the thumbs of both hands to applypressure alternately along the medianline.

Lift the head and use the middle ﬁngers
and third ﬁngers of both hands to applypressure in ﬁve points from the base ofneck symmetrically for three beats. Put
the head down slowly.

❷

❷

❷

❶

❷

❶

Application
Spray directly from (1) Front -> (2)(3) Sides of the head -> (4) Top andthen use the palm of the hand to
apply light pressure on eachlocation. After that, use theﬁngertips to massage and loosen
the scalp and tap the scalp.

Weak

StrongWeak

StrongWeak

Weak

Apply ﬁrm and strong pressure.

StrongWeak

StrongStrongWeak

Strong

POINT

POINT

Be sure to apply weaker pressure while

Follow these steps trying to recover clientʼs

massaging in a circular motion and stronger
Weak

①②③④⑤

Strongwhile applying pressure.

Strongbreathing to ﬁnish up the head spa.

Apply ﬁrm and strong pressure.

Apply stronger pressure when

Be sure to apply weaker pressure

Finger pressure around the medianincrease the level of comfort.

motion and stronger while applying

moves to the top. Be sure to ease thepulling

toward

the

top

to

while

massagingpressure.

inacircular❶❸❷❹The strength level of each technique is shown on a scale of
one to ﬁve. (5) is strong enough to feel pain, depending on
the customer, and (4) gives substantial strength while it isstrong enough that many clients are comfortable. Be sure toadjust according to the conditions of the clients and theirpreferences.

StrongWrap hands around the head.
Weak

Approx.
1 min

How to read the strength scale

❶

❷

Weak

Long-lasting soft, hydrated, and smooth scalp.

❷

Wrap hands around the head.
❷situated deep down. Be sure to apply pressure carefully.

Scalp Recharge

Use the entire palms to wrap around thehead and rub from (1) the face line to the
top slowly. Repeat the same from (2) the
nape of the neck.
❶Pushing pressure points(Finger pressure)

Use the entire palms to massage theside of the head in a large circularmotion three times and apply pressure
for ﬁve beats. After that, ease up on thepressure while slowly running thepalms to the top.

❶06

Condition (Gentle rub)(Apply pressure)(Apply pressure)

POINT
Strong rubbing also helps lift the face and loosen the kinks

rinsing it oﬀ.

Blood circulation promotion

Blood circulation promotion

POINT
Clients will feel more comfortable if you
massage in a larger circular motion.

H y d r a t i o n c l e a n s i n g Approx.
2 minsShampooStrongof lymph.

05

Shampoo Spa

WeakStrongRepeattwice

Strongaccumulate dirt.

many lymph channels. Loosening up the(Strong rub)

❹

Weak

li n e (4), w hi c h te n ds to04

Approach the hair muscle

Apply the productsuﬃciently around the face

STEP 3Massage

Hydrated and smooth texture 3 mins

Apply

❷

STEP 2
Steam with a hot towel.

Client s can st ay at t he shampo o st at io n
wit ho ut mo ving .

02

01(Gentle rub)❶

STEP 1

Apply carbonated bubbles
on the skin.

Clients can select the warming
sensation or cooling sensation.

lift them up eﬀectively for a youthful look appropriate for men.

Scalp cleansing

Be auty se rum m ask w ith carb onate d b ub b le s.

Recharge
energyB E AU T Y

leaving them hydrated and smooth instead of sticky and dry. Like going to a ﬁtness

Cool down

M E N’S

Shampoo
without
rinsing oﬀ

Treatmentspaline tends to be more painful as it

Be sure to apply ﬁnger pressure whilemoving the ﬁngers forward.

ht t p://w w w.l e b e l.c o.j p/m ov i e/32.ht m lpressure gradually.

13

NEW

Shampoospa

Rinsing withwarm water only

With professional techniques, the salon menu conditions the skin, scalp, and hair,

Training

Rinsing withwarm water only

Warm-upScalp
cleansing

BOOK

FACE SPA MENU

Head spa for soft, hydrated, and smooth scalp.

Rinsing withwarm water only

Integrated menu of head spa and facial spa

GUIDE

HOTMINT / ICEMINT SPA MENULI N E UP
Nurture strong, thick and abundant hair

SCALP BUILDER

B ui l d up t h e s c a l p

Lymph promotion（Rub lightly）

Blood circulation promotion（Pressure）

Spray directly onto the scalp in

Massage lymph nodes on ❶front❶Open the ﬁngers and slide
f rom mid - line to rub lightly on
surface of the scalp withmoderate pressure. Slidethrough the neck toward theshoulder on ❷.

Massage on sides of the headwith the entire palms 3 times ina circular motion. Then applypressure for 5 beats.

while sliding and press lightly witha palm and spread point by point.

Then massage to loosen the scalp
with the ﬁngers and tap.。

a n d ❷ b e h i n d t h e e a r s（ a r o u n d

proje c tion of b ones) to lo osen 3
times in a circular motion.

❶

❷

Place

the

thumbs

on

top

to

support, use the other 4 ﬁngers toslide on the lines in order of ❶ ❷❷THEO
SCALP SHAMPOOTHEOSCALP FLEX

❸ while applying pressure for 3
beats while lifting up.

Once a week

Standard
amount of use
Weak

Weak

StrongStrong

240mL
600mL
1000mL（Reﬁll）

Once a day

Basic
For approx. 38 applications
6mL ／application

While wrapping the head
Weak

THEO
SCALP TREATMENT

320mL
600mL
1000mL（Reﬁll）

230mL

❸ ❶ ❷

StrongWith the keynote of green tea, the scent is suggestive of a relaxed,refreshing atmosphere of mature men. The lively scent of citrus fruit
provides a sense of refreshment and a playful attitude.

Pressure points（Finger pressure）

❸
❷
❶

❶

Weak

Refreshing scent of tea aroma "Refreshing and intelligent"

FACE CARE LINE

Approx.
3 min sLymph promotion（Massage）
o f t h e e a r s（ a r o u n d s i d e b u r n s)/

All items Silicon-free

S C A LP C A RE LI N E

Application
order of ❶center ❷❸crown line

SCALP CARE LINE

Once a day

Basic
For approx. 53 applications
6mL ／application（320mL size）

Short
For approx. 60 applications
4mL ／application
Short medium
For approx. 40 applications
6mL ／application

THEO
SCALP RECHARGE

140g

Once a day
Basic
For approx. 47 applications
3g／application（240mL size）

StrongSt ar t w ith l y mp h p rom otio njust like shampoo andtreatment spa.

Begin with four ﬁngers andchange to the palms from theneck toward the shoulders to
rub lightly for the line of ❷ .

StrongApply ﬁrm and strong pressure

Apply weaker pressure formassage in circular motion andstronger when pressing thehead.

Pay attention to thee x p r e s s i o n o n c u s to m e r ʼs
f a ce a n d m a ke su r e t h e f a ce
is lif ted up.

MildCleansing

Mild cleansing
Charcoal powder (Charcoals)
Konjac scrubs (Glucomannan)
Lactic acid, Arginine

Seaweed moisturizing component(Brown alga extract)
Cleansing components(Sodium laureth-4 carboxylate,
Cocoyl glutamic acid TEA)

Foaming enhancement component(Lauramidopropyl hydroxysultaine)

Sebum
Control

Skin conditioning components
Rehmannia chinensis root extract
Soja (soybean) seed extract<Common ingredients>

Pressure points（Finger pressure）

Pressure points（Finger pressure）

Loosening pilomotor（Massage）

Place the middle and third ﬁngers

Hold the middle and third ﬁngers
on the sideburns, apply ﬁnger
p r e s s u r e f r o m ❶ to ❸ with the
thumbs for 3 beats. Lastly use thethumb of right hand to applypressure on ❹.

Open ﬁngers of both hands andmassage the scalp 5 times on ❶above ears. Then move to ❷c r ow n a n d ❸ to p i n t h e s a m eway.

on sideburns for support, press ❶❷ with both thumbs for 3 beats.

❶

❷

❶

❷

Place the entire hands around faceline and apply pressure lightly andslide slowly toward the nape in order

StrongSquare the elbows to make iteasier to apply pressure.

Weak

StrongSupport front part of the headwith left hand when pressing❹.(For right-handed）<Common ingredients>

Charging
Function

Weak

Black ginger extract(Kaempferia parviﬂora extract)

Scram moisturizing component
Isostearic acid isostearyl

Softening and moisturizing
Passiﬂora edulis fruit
extract, Polyglutamic acid

Skin conditioning components
Ceramide-like lipid(Lauroyl glutamic acid)<Phytosteryl/octyldodecyl>❶

StrongPay at tention not to slide theﬁngers, move the scalp
instead.

Basic
For approx. 53 applications
6mL／application（320mL size）

Skin conditioning component
Rehmannia chinensis
root extract

Weak

StrongTHEO
SCALP TREATMENT
ICE MINT
240mL
600mL
1000mL （Reﬁll）

Once a day
Short
For approx. 60 applications
4mL ／application
Short medium
For approx. 40 applications
6mL ／application（240mL size）

THEO
FACE CLEANSING

THEO
FACE MOISTURE

THEO
FACE LOTIONTHEOFACE MASK

150mL

90mL

120mL

90g

Every morning and night

Every morning and night

Every morning and night

Basic
For approx. 42 applications(2 pumps)
Hot season, for oily skin
For approx. 28 applications(3 pumps)*0.9mL／1pump

Basic
For approx. 90 applications(1 pump)
Dry season, for dry skin
For approx. 45 applications(2 pumps)*0.5mL／1pump

For approx. 40 applications
1.5mL／application

Each night
For approx. 90 applications
1g／application
Used in salon menu
For approx. 30 applications
3g／application

Botanical moisturizing
component
PCA-NaRich-textured foam
Botanical cleansing
component (Decyl glucoside)
Foaming enhancement
component(Tremella fuciformis
polysaccharide)
Skin conditioning components
Rehmannia chinensis
root extract
Soja (soybean) seedextract

Skin conditioning components Skin conditioning components
Rehmannia chinensis
Rehmannia chinensis
root extractroot extract
Soja (soybean) seed extract
Soja (soybean) seed extra
Sebum absorption powder
Sebum absorption powder
Aluminum starch
Carmine powder
octenylsuccinate（Zinc oxide, iron oxide）

Skin conditioning components
Rehmannia chinensis
root extract
Soja (soybean) seed extra

Bamboo root extract
Super moisturizing component
Water-soluble proteoglycan

❸ ❹❸

Weak

For elasticity
and moistureof ❶ ❷.

❶❷❸ ❸❷Once a day

Condition（Rub lightly）

❷ ❶

❶

320mL
600mL
1000mL （Reﬁll）

Moisturizing components
Lecithin capsules containing
glacial water from the Alps
(water, lecithin, and ethanol)
Chshion foam
Cleansing components(Sodium laureth-4 carboxylate,
Cocoyl glutamic acid TEA)
Foaming enhancement
component(lauramidopropyl hydroxysultaine)

Seaweed foam

Weak

THEO
SCALP SHAMPOOICE MINT

Softening and moisturizing
Pterocarpus marsupium
bark extract
Polyglutamic acid

Super moisturizing component
Water-soluble proteoglycan
Moisturizing components
Lecithin capsules containing
glacial water from the Alps
(water, lecithin, and ethanol)

Power moisturizing components
Acetyl tetrapeptide-3
Trifolium pratense (clover)ﬂower extract

Super moisturizing component

Super moisturizing component
Water-soluble proteoglycan
Skin conditioning components
Ceramide-like lipid
Lauroyl glutamic acid(phytosteryl/octyldodecyl)

Super moisturizing component
Water-soluble proteoglycan

Moisturizing ingredient“Desert green” extract(Myrothamnus ﬂabellifolia leaf/stem extruct)

Moist shield to protect the skin:
Moisture retention coating
Meadowfoam delta-lactone

Water-soluble proteoglycan

Hair growthpromotion
ingredients

L a s t l y, s t e a d y c u s t o m e r ' s
breath by rubbing lightly.

Refreshingingredients
Functional
Fragrance

Hot-mint eﬀects
Capsicum extract
Vanillyl butyl
ThymolNatural menthol

Hot-mint eﬀects
Capsicum extract
Peppermint oil○○

Hot-mint eﬀects
Capsicum extract
Natural menthol
Peppermint leaf extract
Menthyl PCA○○

Ice-mint eﬀects
Artiﬁcial color (natural menthol, peppermint oil),menthyl PCA, menthoxypropanediol○○

Mint eﬀects
Natural menthol
Menthyl PCA○

Refreshing scent of tea aroma "Refreshing and intelligent"With the keynote of green tea, the scent is suggestive of a relaxed,refreshing atmosphere of mature men. The lively scent of citrus fruit
provides a sense of refreshment and a playful attitude.

All items Silicon-free

Nurture strong, thick and abundant hair

SCALP BUILDER

B ui l d up t h e s c a l p

Approx.
3 min sApplication

Lymph promotion（Massage）

Lymph promotion（Rub lightly）

Blood circulation promotion（Pressure）

Spray directly onto the scalp in

Massage lymph nodes on ❶front❶Open the ﬁngers and slide
f rom mid - line to rub lightly on
surface of the scalp withmoderate pressure. Slidethrough the neck toward theshoulder on ❷.

Massage on sides of the headwith the entire palms 3 times ina circular motion. Then applypressure for 5 beats.

order of ❶center ❷❸crown line

while sliding and press lightly witha palm and spread point by point.

Then massage to loosen the scalp
with the ﬁngers and tap.。

o f t h e e a r s（ a r o u n d s i d e b u r n s)

a n d ❷ b e h i n d t h e e a r s（ a r o u n d

proje c tion of b ones) to lo osen 3
times in a circular motion.

❶❷

Pressure points（Finger pressure）
Place

the

thumbs

on

top

to

support, use the other 4 ﬁngers toslide on the lines in order of ❶ ❷beats while lifting up.

❷

Once a week

Standard
amount of use
Weak

Weak

StrongStrongStrong

240mL
600mL
1000mL（Reﬁll）

Once a day

Basic
For approx. 38 applications
6mL ／application

While wrapping the head
Weak

THEO
SCALP RECHARGETHEOSCALP SHAMPOOICE MINTTHEOSCALP BUILDER〈 Hair growth tonic / Quasi drug 〉

Product name：Scalp Essence SB

❸ ❶ ❷

Weak

THEO
SCALP TREATMENT

320mL
600mL
1000mL（Reﬁll）

230mL

❸
❷
❶

❶

THEO
SCALP SHAMPOOTHEOSCALP FLEX

❸ while applying pressure for 3

Once a day

Basic
For approx. 53 applications
6mL ／application（320mL size）

Short
For approx. 60 applications
4mL ／application
Short medium
For approx. 40 applications
6mL ／application

140g

140g

Once a day

Once a day

Basic
For approx. 47 applications
3g／application

320mL
600mL
1000mL （Reﬁll）

Once a day
Basic
For approx. 53 applications
6mL／application

Basic
For approx. 47 applications
3g／application（320mL size）（240mL size）

StrongMoisturizing components
Lecithin capsules containing
glacial water from the Alps
(water, lecithin, and ethanol)
Chshion foam
Cleansing components(Sodium laureth-4 carboxylate,
Cocoyl glutamic acid TEA)
Foaming enhancement
component(lauramidopropyl hydroxysultaine)

Seaweed foam

Weak

St ar t w ith l y mp h p rom otio njust like shampoo andtreatment spa.

Begin with four ﬁngers andchange to the palms from theneck toward the shoulders to
rub lightly for the line of ❷ .

StrongApply ﬁrm and strong pressure

Apply weaker pressure formassage in circular motion andstronger when pressing thehead.

Pay attention to thee x p r e s s i o n o n c u s to m e r ʼs
f a ce a n d m a ke su r e t h e f a ce
is lif ted up.

MildCleansing

Mild cleansing
Charcoal powder (Charcoals)
Konjac scrubs (Glucomannan)
Lactic acid, Arginine

Seaweed moisturizing component(Brown alga extract)
Cleansing components(Sodium laureth-4 carboxylate,
Cocoyl glutamic acid TEA)

Foaming enhancement component(Lauramidopropyl hydroxysultaine)

Sebum
Control

Skin conditioning components
Rehmannia chinensis root extract
Soja (soybean) seed extract<Common ingredients>

Pressure points（Finger pressure）

Pressure points（Finger pressure）

Loosening pilomotor（Massage）

Place the middle and third ﬁngers

Hold the middle and third ﬁngers
on the sideburns, apply ﬁnger
p r e s s u r e f r o m ❶ to ❸ with the
thumbs for 3 beats. Lastly use thethumb of right hand to applypressure on ❹.

Open ﬁngers of both hands andmassage the scalp 5 times on ❶above ears. Then move to ❷c r ow n a n d ❸ to p i n t h e s a m eway.

on sideburns for support, press ❶❷ with both thumbs for 3 beats.

❶

❷

❶

❷

Condition（Rub lightly）
Place the entire hands around faceline and apply pressure lightly andslide slowly toward the nape in order

StrongSquare the elbows to make iteasier to apply pressure.

Weak

StrongSupport front part of the headwith left hand when pressing❹.(For right-handed）<Common ingredients>

Charging
Function

Weak

Scram moisturizing component
Isostearic acid isostearyl

Softening and moisturizing
Passiﬂora edulis fruit
extract, Polyglutamic acid

Skin conditioning components
Ceramide-like lipid(Lauroyl glutamic acid)<Phytosteryl/octyldodecyl>❶

StrongPay at tention not to slide theﬁngers, move the scalp
instead.

Weak

StrongSoftening and moisturizing
Pterocarpus marsupium
bark extract
Polyglutamic acidPower moisturizing components
Acetyl tetrapeptide-3
Trifolium pratense (clover)ﬂower extract

Super moisturizing component
Water-soluble proteoglycan

L a s t l y, s t e a d y c u s t o m e r ' s
breath by rubbing lightly.

Functional
Fragrance

Once a day
Short
For approx. 60 applications
4mL ／application
Short medium
For approx. 40 applications
6mL ／application（240mL size）

Skin conditioning components
Rehmannia chinensis
root extract
Soja (soybean) seedextract

Moisturizing components
Ｒedensyl®

Super moisturizing component
Water-soluble proteoglycan［Pine extract, Tea extract, Zinc
chloride, Glycin, Sodium pyrosulﬁte,Dense glycerin］
Mulberry bark extract, Polyglutamic
acid

Moisturizing components
Lecithin capsules containing
glacial water from the Alps
(water, lecithin, and ethanol)

Hair protective component
Sodium polyaspartateEﬀective ingredients
Swertia herb extraction liquid,
Ginseng extract,
Licorice root extract(Glycyrrhizic acid 2K)

Hair growthpromotion
ingredients

Refreshingingredients

240mL
600mL
1000mL （Reﬁll）

Bamboo root extract

Bamboo root extract
Super moisturizing component
Water-soluble proteoglycan

❶

❷❸ ❸❷

Black ginger extract(Kaempferia parviﬂora extract)of ❶ ❷.

❸ ❹❸

Weak

For elasticity
and moisture❷ ❶❶Skin conditioning component
Rehmannia chinensis
root extract

Moisturizing components
Rehmannia chinensis
root extract

THEO
SCALP TREATMENT
ICE MINT

Hot-mint eﬀects
Capsicum extract
Vanillyl butyl
ThymolNatural menthol

Hot-mint eﬀects
Capsicum extract
Peppermint oil○○

Hot-mint eﬀects
Capsicum extract
Natural menthol
Peppermint leaf extract
Menthyl PCA○○

Ice-mint eﬀects
Artiﬁcial color (natural menthol, peppermint oil),menthyl PCA, menthoxypropanediol

Refreshing component
Natural menthol

○

○

15

○

Education

The face spa can be treated at a shampoo basin combining with head spa.
Soften the skin and deliver a moisture throughout the horny layer.

FACE MASK

Apply ont h e e n t i re f a c e .

Use a dedicated cup
and spatula

Steaming witha h ot t o w e l[Blood circulation promotion/
Relaxation]

Se r um m a s k o f c a r b o n a t e d f o a m

ApplyTake out an appropriate
amount (approx. a ping-pongball) in a cup. Apply on the facewith a spatula in order above.

[Softening skin/Relaxation]

Spread with a spatula

Spread the foam in direction ofarrows in order above.

Spread the foam as keeping the
curve of spatula ﬁt the skin.

⑨
⑥ ⑧
⑦
④⑤

①②③

①②③

Hot towel(around the mouth)
Check the temperature of a hot
towel and place it on the mouthand jaw.

＊Use a clean towel

Ma ssa g i n g

Spread with a spatula

⑧
⑩
⑥ ⑦
④⑤

⑨

Press lightly①Hold the both cheeks in hands.
②Do the same motion on the eyes.

Approx.
3min

❶
①

②

④

③

Hot towel (overall)Cross the both end of towel
and wrap the entire face. Be
sure not to block on thenose.

Massage and apply pressure(the cheeks and temples)①Massage on the cheeks in a circularmotion 5 times and apply pressure.

②Do the same motion on

Finger pressure, press lightly①Apply pressure with thumbs on the temples.
②Apply pressure in the same way on the above eyebrows.
③Apply pressure while pinching between eyes with the

Repeat 01 and 02

middle ﬁngers.

the temples.

④Apply pressure on depressed of the cheek with the
middle and third ﬁngers.

①②

Wipe oﬀ
Open the towel to the sides andwipe oﬀ the agent lightly in orderfrom the forehead.

①②

Wipe oﬀ
Lastly, wipe oﬀ the agent under thenose and jaw.

⑤Apply pressure while grabbing the jaw.

⑤

④ ④
②
①

③

For ﬁnishing
Using face care products according to the season
and skin condition enhance the eﬀects.

For hydrated and smooth skinwith THEO FACE MOISTURE or
THEO FACE LOTION.

LebeL / www.lebel-takara.com
Takara Belmont Corp.
This catalog was printed using environmentally friendly recycled
paper and soy ink. The copying, reproduction, display of thepictures, articles, and information in this catalog is prohibited.
LebeL hair products are intended or use under professional
instruction and guidance.

YY-LB489

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