IAU series that nurtures beautiful shine
while treating both scalp and hair thoroughly
A beautiful style led by glossy and manageable hair condition.

Going back to the basic, the scalp care is essential for "hair shine"which is a major factor to make a customer satisfied.

By delivering plenty of nutrition to scalp and hair with in-salon and daily in-home treatment,
the appopriate condition for various hair designs is realized.

IAU, highly functional hair care series, meets infinity aurum that is achieved only in a hair salon.

With a view to the aging
that will come before very long,
make the basic strength of scalp and hairin a good condition
In addition to dryness, UV rays and other various damages,

the change in condition of scalp and hair appears to everyone in his/her 20s.
IAU responds to the condition in a careful manner.

Experience high quality of anti-aging treatment with mild ingredients
which takes good care of scalp and hair.

「IAU：io」Infinity Aurum
I infinity
AU aurum

IAU CELL CARE

2

IAU HOME CARE

Get your desirable hair design with positive care.
IAU series that puts "radiance cycle", continueing
to the furure, in perspective.

IAU HOME CARE
Shampoo & Treatment that washfrom the scalp properly makemanageable hair condition
Hair
Hair
to the ends

IAU CELL CARE

IAU ESSENCE

System treatment that responds
to the real customers' damandby approaching "moistureretaining" "elastic" structure

Hair serum that realizes essential
damage repair and anti-aging
treatment

IAU ESSENCE

Scalp

IAU LYCOMINTHairIAU HSERUM
air

Anti-aging treatment for scalp.
A refreshing care line that gives
moisture comfortably

Texture care line thatconditions unruly curls
and makes the hairmanageable from within

IAU LYCOMINTIAU SERUM

3

IAU CELL CARE
The front line of salon treatment.
"IAU CELL CARE" focuses onshiny hair from "elasticity"of the scalp.

4What can be achieved only in a salon.
Damage repair, scalp care andanti-aging treatment—
New single-process system treating three goals.
Changes in scalp and hair appear as you age.
Decreasing in proteins, lipids and moisture due to external damages
such as UV rays and internal changes with age,the scalp loses "elasticity" which is the base of moisturized and healthy
condition. You may feel troubled with the change as the same way
you feel about your skin.

What IAU CELL CARE focusesIt is to create condition for a beautiful style by restoring elasticity
to the scalp that supports each single hair.

Also, to protect scalp and hair with ingredientstaking account to the cellular level and to nuture healthy hairin preparation for aging in the future.

More intensive repair on highly damaged hair ends is achieved
than conventional salon treatment.

Focus on "elastin" that is a key ingredient for supple hair.
Giving elasticity and moisture to scalp and hairpromotes bouncy hair with lifted roots.

MatrixKeratinous layer
Epidermis

Three major components of skin are collegen,

Epidermis
Elastin
CollagenDermis

DermisFibroblast cell
Hyaluronic acid

Troubled skin

〈Image〉

The scalp loses elasticity and hairroot is easy to flatten.

Elastin, elastic fiber that decreases after
peaking in their 20s.

Elastic skin

〈Image〉

The scalp has a moisture andelasticity. Hair root is lifted.

hyaluronic acid and elastin, which build the foundationof elasticity. Especially, it is elastin that decreases
rapidly from in their 20s. Collagen runs throghout
the matrix of deris which is basis of hair root,and hyaluronic acid, which gives a moisture,

exists to fill the gaps between collagen.

Elasten, called "elastic fiber," ties the other two
components and takes an important role tocreate healthy matrix for generating supple
hair.

5

IAU CELL CARES T EP

Build the moisture-retainig, elastic
structure of scalp and hair.
Give a lot of the blessing of nature
to the gentle foam.

1

IAU CELL CARE 1

STEP１ starts from gentle foam like whipped cream.

Wrapping with the creamy foam rich in nutritive ingredients,
massage the scalp which decreases in lipids and moisture
due to damages and aging.

IAU CELL CARE leads you into the blissful moment
along with comfortable aroma.

Elasticity Base Water Retention
By moisturizing the scalp,
the scalp is protected against
the loss of elasticity due to aging.

○Elastin: Elasticity, ○Pycnogenol®: Moisture retention,○Lipidure®: Moisture retention,○Collagen: Moistureretention, improved foam quality,○Hyaluronic acid: Keratinlayer protection, Moisture retention○Ceramide: Moistureretention, ○Keratin: Protection,○Glycyrrhiza extract: Protection,○Sunflower polyphenol: Protection against oxidization,
Moisture retention○Glutamine Acid, Phosphoric Acid 2 Na:
Protection against damage caused by calcium, pH
500mL・1000mL（Refill）

Whipped process that achieved
both customers' satisfaction andsmooth procedure
Whipped foam of smooth touch enables you to give
massage easily, making a customer feel satisfied.

Notable ingredient combined in foam①

Notable ingredient combined in foam②

Elastin to give elasticity
to scalp and hair from within

Pycnogenol® to give the scalp
a moisture and vitality.

By supplementing a

A multi-faceted nutraceuticalfiber "elastin" existing in

French coastal pine. Loaded with

scalp and hair moisturized

marine minerals, it has attracted

healthy condition.

aging ingredient.

similar ingredient to elastic

extracted from the bark of thehuman skin, make thecatechin, flavonoids, and otherand bouncy, maintaining

attention as an effective anti-〈Image>6〈Image>S T EP2

S T EP

IAU CELL CARE 2

3

4

S T EP

IAU CELL CARE 3

IAU CELL CARE 4

S (Silky）Smooth and light ／M（Melt）Moisturized and supple

Elasticity Fiber Injection

Elasticity Lipid Injection

Elasticity Bonding & Coating○Elastin: Elasticity,○Fiber: Protection○Lipidure®: Moisture retention,○Keratin: Moisture retention○CMC Cocktailδ (Delta) <Heat reaction-type
ingredient for a dense shine>: Protection○AvocadoOil: Shine ○Hydrophobization Ingredients: Protection○[S] Silk PPT Derivative: Protection /[M]Meadowfoam Oil: Protection○Aqua Film <Moisturizing coating ingredient>:
Protection, moisture retention○Avocado Oil: Shiny hair
○Jojoba Extract: Smooth and moisture retention

500mL・1000mL（Refill）each

500mL・1000mL（Refill）

150mL・500mL（Refill）○Macadamia Nut Oil: Moisture retention

Dual fix effects for restoring the moisture-retaining, elastic structure
within the hair and on the surface
STEP

2

STEP

3

STEP

The ingredients elastin and fiber penetrate

Water retaining CMC Cocktailδ andcollapsed due to damage and aging. It

the hair internally to prepare the moisture-

the hair structure matrix that had

prepares the scalp to form bound waterand elasticity.

avocado oil penetrate and work to repair
retaining, elastic structure that can holdbound water.

4

The nourishing ingredients work to repair
the hair inside out all together and set the
moisture-retaining, elastic structure of thehair in place. In addition, moistureretaining
aqua film works to restore and coat the
cuticles.
Aqua film

Moisture

Moisture

Moisture

Fiber Ingredients

CMC Cocktail δ

CMC Cocktail δElastinAvocado Oil

Avocado Oil<Illustrated image>

HOME TREATMENT In-home treatment to maintain the moisture-retaining, elastic structure created in a salon.
S T EP

5

IAU CELL CARE 5
Gently restore the coating on
the surface that is lost

due to daily damages.

Elasticity Coating Damage Care

（Once a week/approx. four times)

IAU CELL CARE ５S
IAU CELL CARE ５M
S（Silky）Smooth and light

M（Melt）Moisturized and supple
Standard of use is one week after salon treatment.

Use it in place of regular treatment after shampooing.
〇Aqua Film <Moisturizing coating ingredient>: Protection, moisture retention○CMC Cocktailδ (Delta) <Heat reaction-type ingredient for a dense shine>: Protection〇[S] Silk PPT Derivative: Protection / [M]Meadowfoam Oil: Protection
40mL each

7

IAU HOME CARE
Daily hair carewhich pursues
salon quality.

8Make the scalp and hair "SUPPIN."*
Proper hair care starts from shampoo.
Focus on "to remove" before "to give."
Proper hair care starts from shampoo.

By removing dirt and impurities firmly,

create the clean scalp that is the foundation to grow healthy hair .

Cleanse both scalp and hair cleanly and gently in the same way as you treat your skin.
The hair which becomes SUPPIN like the skin after washing your facereceives plenty of treatment ingredients after shampooing.
Shampoo with cushion foam and effective treatment――
Simple and personal line-up which you can choose
according to your skin type and desired hair finish.

ShampooHair Treatment"Sulfobetaine blend" that washes
the scalp and hair gently with cushion foam

Hydrophobizing control that works
effectively on damaged hair ends

One of factors for hair damage is friction of hair during shampoo.

Care ingredients which consist of oil are hard to be fixedsulfobetaine (sub agent), creamy and bouncy foam quality isof hair ingredients.

By combining mild and plant-derived cleansing ingredients andrealized.

Fine and cushioned foam wraps scalp and hair gently and washes
them up clearly.

in the tip under the hydrophilic condition due to outflow
It is "hydrophobizing control" that homogenizes the unevenhair condition.

By working on damaged parts and making the portions easy
to receive care ingredients, condition hair from within and◆ Wash the scalp cleanly with gentle foammakes it easy to handle.

◆ Protect the hair from friction at the time of shampoo◆ Foams are quick to rinse and hard to remain
Sulfobetaine blend

Hydrophobizing control
Care ingredientSulfobetaine (sub agnet)

Hydrophobizing ingredient

Main agent

Dirt

Cushioned and creamy foam

Air

Blending of a mild main agent withsulfobetaine as a sub agent can make thefoam membrane stronger so that create thefoam quality hard-to-break, fine and creamy.

Less bouncy foam that easily occurs
friction.

Care ingredients penetrate to the ends
Care ingredientHydrophilic condition
Care ingredients which consist of oil are hard to be fixed〈Images〉* "SUPPIN" means "a natural face with no makeup" in Japanese.
Therefore, "SUPPIN care" means "to imporove the hair to natural condition without giving
excess care ingredients, while removing residues from the hair."

9

IAU HOME CARE
Shampoo

To healthy scalp with high quality shampoo in mild finish●Plant-derived and mild cleansing ingredients tailored to skin type
●Make hair SUPPIN to receive treatment components effectively●Silicon free that easily clogs pores and causes odor or stickiness

FRESHMENTCLEARMENTRELAXMENTFor oily skin

For normal skin

For dry skin

TIght scalp, smooth hair

Clear scalp, smooth hair

Moist scalp, smooth hair

A mild refreshing feeling
Cleansing ingredients：

Cleansing ingredients：

Cleansing ingredients：

Coconut amide + Sulfobetaine

Acidic soap (ECA) + Sulfobetaine

Amino acid + Sulfobetaine

Silicon free

Silicon free

Silicon free

The combination of products can expand the response to hair simply and personally.

creamcleansing
Intensive care

10orpure boostermask（Without rinsing off）

（Once or twice a week）

Hair Treatment

Evolved treatment that delivers care ingredients to the ends evenly●"CMC cocktail" adds similar lipids of healthy hair and increases gloss density●"Hydrophobizing control" makes hair easy to receive care ingredients and repairs damage portions effectively●Smooth finish without stickiness while protecting dried hair

Intensive care
once or twice a week

MASK

For colored hair
The condensed lipid base including

12 types of plant-derived oils makes hair soft and shinny
Keep beautible hair color created in a salon.
Color care ingredient: Sunflower seed extract

SILKY REPAIR

MELT REPAIR

DEEP MASKLight and smooth finger-runnnig Moisturized and manageable
Easy to handle

Easy to handle

Smooth and light

Melting and moist

Moisturizing ingredient: HoneyProtective ingredient: Silk PPTMoisturizing ingredient: HoneyFor unruly hair which is susceptible to damage

Protective ingredient: Meadowfoam oil

Condition unruly hair from within.

The condensed lipid base creates great-feeling hair
all the way to the ends with intensive carewhile hydrophobizing damaged parts.
Manageable ingredients: Arginine, Glycerine

Color care ingredient: Sunflower seed extract

PURE BOOSTER
Thorough care for highly
damaged hair ends to promotecare effectIt makes hair to ready to receive care ingredients. Since this is based on 100% plant-derived
hydrophobizing oil, it is used especially for frizzy dry highly damaged tips that are hard tosettle. Use before applying treamtment or mask.
◆ Use only to highly damaged parts of tip of hair.

◆ Measure of use quantity: about 4 pushes for medium hair(recommend to use from small amount).

11

IAU ESSENCE
A lot of blessing of plants.
Essential care forbasic strengthof hair

12

"Beauty serum for hair" that meetsboth damage care and anti-aging treatment.
Aging appears on hair as well as skin.

The changes in hair such as becoming less bouncy and finer are
generally seen from in their 40s.

However, the decrease of lipids within hair
begins in their 20s actually.

The hair which is less resistant than it looks is easy to get damaged furthermore
by influences such as chemical agents, UV rays and dryness.

What is important is to respond to the condition and approach from bothdamage care and anti-aging treatment.

Hair essence rich in carefully selected plant-derived ingredientshas achieved essential carefor soft, strong and shiny hair from within.

Respond to various hair types for shiny hair
not only now but also in the future.

Higher satisfuction with the excellent
effect of plant-based components and comfort.

Rich in Avocado oil ofanti-aging component

Essential care on the partwith damage holes
Plant-derived "CMC cocktail" to let
lipid ingredients penetrate and fixed.

Relaxation effect by
comfortable scent
Gentle fragrance of natural
herbal rose

Plant-derived care oil rich in nutritions

Blend CMC, one of important ingredients

The fragrance starts off with a refreshingis similar to the lipids inside of hair.

quasi-lipids. The unique blend enhancesrose with relaxation effect. Wrapped by

To glossy hair at any age

to nuture healthy hair, with plant-derived

such as vitamins and sterol lipid whichgloss density which is susceptible to

It supplements gloss from withinvarious factors of damage such as season,that decreases from in their 20s.

environment and aging.

herb sent then turns into the scent of
comfortable and natural scents, out-

bath hair care gives you relaxation timewith a sense of happiness.

Rapeseed

Sugarcane

Rose

AvocadoCoconetSoybeanRosemary〈Images〉

13IAU ESSENCE
Leave-in Treatment

3 types responding to hair type and style personally

SLEEK

MOIST

FORTI

For unmanageable hair
For straight style

For hair that tends to dry
For wave style

For hair that needs volume
For fluffy style

Oil type to make hair manageable

Milk type to make a suppole touch to

Cream jelly type to give a body

Smooth and soft texture

Moisturized and soft texture

Soft texture with inner fortitude

Jojoba essence with very high permeability

Snow fungus essence with excellent water-retaining ability

Feather essence to support elasticity

Light oil with par ticularly excellent

A component with superior water-retaining ability

Keratin PPT that changes to a less soluble

texture to a smooth touch evenly from within.

roughness and dryness.

to fine hair.

to the ends with smooth finger-runningpermeability. Coditions hair with squeaky

the ends withour stickiness

120% higher than hyaluronic acid. Focuses on treatingwith fluffy finishhigh molecule inside of hair. Gives elasticity〈Images〉

Shea seed essence to protec t hair from a UV damage

Conditions hair to a soft touch while protecting from a UV damage throughout the year.
Also protects hair from dryness and heat by a dryer or iron.

14

IAU LYCOMINTTreat the scalp gently
and create healthy hair.
IAU LYCOMINT that is born from nature16

To prevent odor and stickiness,give a moisture and a refreshing feelingwhich are necessary for the aging scalp
Scalp care draws increasing attention to make hair shine forever.

IAU LYCOMINT is the series to respond to the changes in scalp comfortably
such as"Started to be concerned about odor and stickiness""Hair tends to dry""Troubled with hair loss""IAU LYCOMINT" approches oxidation damage due to aging

with the function of tomato extract and the fragrance of natural mint.
To meet the demand for beautiful hair now and the future,

appropriate care to the aging scalp, which decreases its original function andloses a moisture, is necesary.

Two shampoos to gently wash off the stuborn sebum and an innovative
treatment for scalp to make a balance of a moisture and sebum.

Keratin plugs in pores which are hard to get rid of with daily care are clearlyremoved with salon treatment.

Experience the actual moisturized and refreshing skinby both salon and home treatment.

Tomato, the resource of energy

Mint has not only refreshing effectbut also moisturizing power

The red pigment “lycopene” found in tomatoes is drawing

In addition to a brisk refreshing sensation, mint carries a(anti-oxidizing power) against active oxygen, which is a

ingredients. Because of those effects, it has been used widely

more attention in recent years due to its superior effectcause of aging. Just like the saying, “a tomato a day keeps

the doctor away”, the superior effect of lycopene has been
known since olden days.

moisturizing ef fect and aids in the penetration of otherfrom cosmetics and aromatherapy to hair tonics and medical
compresses. As for aromatherapy, mint is known for its calming

effect, so it provides both refreshing and relaxing effects.
Furthermore, the effect of the refreshing aroma is believed tohave antiperspirant and antibacterial effects.

16

IAU LYCOMINTShampoo

Refreshing shampoo to remove stubborn sebum gently
which is the cause of odor and decrease in a moisture of scalp●A refreshing feeling with cool and comfortable finish●Clear scalp and moisturizing effect●Treat the factors of stickiness and odor

●Silicon free for refreshing scalp

cleansingcleansing icy

LYCOMINT cleansing
Refreshing feel

LYCOMINT cleansing icy
Refreshing feel

Cleansing ingredients for aging scalp wash clearly while giving moisture.

Bouncy and creamy foam removes stubborn sebum which is hard to get rid of.
Cleansing ingredients： Acid soap + Amino acid +Sulfobetaine + Caster extract

Silicon free17

Treatment for scalp

Balances sebum and moisture for a healthy scalp.
Special treatment of scalp for original hair shine.

Aging of scalp starts in their 20s.
Gives treatment ingredients to the scalp in the same way
as supplementing nutrition on aging skin.
An additional care after daily shampoo.
Transports ingredients necessary for aging skin to thehorny layers ro revitalize the scalp.
Conditions a healthy environment to nurture hair
while giving a moisture to the scalp
which gets dried easily.

root suppli
LYCOMINT root suppli
Refreshing feelContains ingredients to make abalance of scalp lively.

Moisturizing ingredient：Honey
Revitalizing ingredients： Royal jelly acid, Asian ginseng extract

Silicon freeRoyal jelly acid, Honey

Skin-affenitive cream base that blends well with skin

Asian ginseng extract〈Images〉

Gentle care for both scalp and haircleansingroot suppli (scalp)

Treatment (hair)（without rinse-off）18

IAU SERUM
The newly invented serum formulation
conditions a texture of naturally unruly
hair and creates pleasant hair that will
make you happy.

20

A new approach for controlling the texture
unique to naturally unruly hair. Serum carecreates manageable, flowing, moisturized hair.
"Easily get dried and spread...also dislike roughness."

In fact, 65% of women of the total feel their hair is naturally curly. ※ 4

Many women are truly concerned about the hair which is difficult to manage, but also

know there are advantages to having naturally curly hair such as styling easily as taking an
advantage of original movement and keeping cute curls after using a hair iron.

IAU SERUM is a positive texture care line for narutally unruly hair that has been invented basedon the fresh voices of customers.

To a sleek and manageable texture from within without weighing down the unruliness.

With serum effect that has a excellent penetrating ability for both the core and surface of thehair, condition the delicate hair that is prone to dryness and damage caused by friction andcontrol the unruliness that is easily spread lightly with manageability.

In addition, add a moisturizing and longing shine all the way to the ends.
Taking out the charm unique to naturally unruly hair and taking advantage of it, newly

invented serum care makes the hair desing more beautiful with pleasant smiles of customers.
※4

NBBA salon user survey 2012（n＝5000）

A solution for the unwanted dryness and roughness of naturally curly hair.

Keeping the inside moisturized while maintaining the surface silky and smooth. Formulated with green
nut oil*, which has been a very popular topic.
Condition
Green nut oil〈Common for all items〉

Grown in the tropical rainforests ofSouth Africa, green nuts are know for
the star-shaped fruit.

With an eye on hair tex ture that can get
frizzy and messy, the highly moisturizing
green nut oil spreads easily to penetrate theinside of hair to retain moisture. Thanks tothe characteristics of the drying oil, whichleaves the surface smooth, each strand of hairis conditioned while mitigating the changes
in texture caused by the passage of time andhumidity.

Dr ying oil: The oil causes a polymerization

reaction during the drying process when exposedto the air to help the hair become silky andsmooth. Conversely, general use non-drying oil
leaves the surface sticky, weighing the hair down.

＊印 P27に記載

20

Manage hair by controlling the texture of naturally
curly hair from the inside.
Green nut oil that is contained all items charges
a moisture and a shiny texture richly.

IAU SERUM
ShampooHair Treatment

Fluffy foam cleanses
unruly hair and scalp well,conditioning a clean
environment.

Make each strand of hairsmooth to touch.
Light finish and easy to manage.

cleansingcream

IAU SERUM Cleansing

IAU SERUM Cream

The creamy, textured foam gently washes the scalp andBy conditioning the hair evenly all the way to the ends,

hair, creating tamable hair all the way to the roots

the hair is wrapped in moisture from the core.

Silicon free

Cleanse

従来のアミノ酸系活性剤
Traditionalamino-acid activator(Sodium
cocoylmethyltaurine)（ココイルメチルタウリンNa）
Hydrophobic
疎水基
group

W
Amino-acid activator
Wアミノ酸系活性剤+(Lauroyl methyl- β -alanine taurine TEA)
（ラウロイルメチルβ-アラニンタウリンTEA）

Hydrophilic
親水基
group

〈Illustrated image〉

21

Wrap

Dense amino-acid cleansing ingredients＊35〈Cleansing〉

For hair that is difficult to wash dueto the natural curls, the creamy
foam cleanses the scalp completely
and gently removes dirt from hairthat is vulnerable to friction anddamage, prep aring the hair toretain moisture all the way to theroots.

Nano gel＊36〈Cream, Mask〉

ナノジェル
Nano
gel

〈Illustrated image〉

Focusing on dry, damage-prone
hair ends, the nano-sized moisturecomponent retains moisture andchanges to a gel for absorption on
the hair surface to make the hair
supple and soft.

Hair Treatment

Leave-in Treatment

Intensive care with richingredients once or twice a week
for the hair which is prone todryness and roughness.

Give rich shine all the way tothe ends with smooth and lighttexture.

mask

oil

IAU SERUM Mask

IAU SERUM Oil

Highly damaged and prone-to-frizz hair is

Keep the hair shiny to prevent roughness

wrapped in moisture from the coreand maintain a silky, moisturized feel

Characteristics and proper care of naturally curly hair.

Understand the characteristics of naturally curly hair which is different in the internal structure from straight hair and give customers
advice on proper care.
Different shape from straight hair causes
hair troubles○ Vulnerable to damage

The cross-section of the unruly hair shaft has an unevendistortion, making thehair prone to damage

due to friction, whichcauses roughness.

○ The hair condition changes easily due to moisture
There are portions with high hydrophobicity (internal portion)
and with high hydrophilicity(external portion). Because the hair issusceptible to humidity and theInterior ofmoisture content in the hair is natural curls：
disproportionate, the hair swells Hydrophobic property
substantially to become heav yor dries out. If the surface of eachstrand is not smooth, the hair

A cross-section view of naturally curly hair,
which is uneven and distorted.

loses sheen and becomes
unmanageable.

Proper care for naturally curly hair
By conditioning the hair with a shampoo which
washes gently without giving pressure todelicate hair, and a treatment that maintains theproper moisture content from inside of hair thatgets dried easily, the hair is maitained silky andmanageable.

Exterior of natural curls：
Hydrophilic property＊印 P27に記載

22

IAU MENU PROCESS
Highly satisfactory hair treatment manu for scalp care, damage repair
and anti-aging treament.
◎Basic menu for creating the moisture-retaining, elastic structure of the scalp and hair in a simple process.
IAU CELL CARE Treatment
Lifting roots for natural volume and creating shiny, moisturized hair ends. Simple-step care for the scalp and hair with anti-aging treatment.
Shampoo

Whipped
Foam
Process

Finishing
Rinsing withwarm wateronly

In-homeTreatment

Rinsing withwarm water
only◎Simple menu ideal for customers who want to try scalp care and who are short on time.
Whipped Foam Spa Treatment
The whipped foam process conditions the scalp comfortably.
Shampoo

Whipped
Foam
Process

Finishing

Hair Treatment
Rinsing withwarm water
only

Rinsing withwarm water
only

Quick Hair Treatment
Short-lasting procedure for creating shiny and bouncy hair in three steps.
Finishing

Shampoo
Rinsing withwarm water
only

Whipped Foam Process
By adding warm water to make whipped foam,
the product creates a creamy foam suitable formassaging. The pleasant feel increases customer
satisfac tion. With its excellent manipulation

capability, the nourishing ingredients are evenly
distributed throughout the scalp.

○The foam can be applied directly without using a handheld blender.

23

In-homeTreatment◎Refreshing care menu to condition aging scalp refreshingly and comfortably.
Intensive Care Treatment for Scalp and Hair
Remove keratin plugs on aging scalp and revitalize it while repairing hair damage thoroughly.
Shampoo

Scalp
Treatment

Whipped Foam Process

Finishing

In-homeTreatment

Rinsing withwarm water
only

Rinsing withwarm water
only

Refreshing Whipped Foam Spa Treatment
Remove keratin plugs clearly and comfortably and balance sebum and moisture on the scalp.
Shampoo

Scalp
Treatment

Whipped Foam Process

Finishing

Hair Treatment

Rinsing withwarm water
only

Rinsing withwarm water
only

Moisturizing Treatment for Scalp
After shamoo which can be chosen by preferable refreshing feel, revitalize the scalp. It is recommended as a starter for in-home care.
Shampoo

Scalp
Treatment

Finishing

Hair Treatment
Rinsing withwarm water
only●Please use cleansing (normal type) after hair coloring.

IAU CELL CAREYUME Treatment
YUME
YUME
（Shampoo unit）

Provide high qualit y of comfor tableprocess with full-flat shampoo unit.
Taking plenty of time for massage gives
a customer full of satisfaction as well as
relaxation.

24

IAU LINE UP
IAU CELL CARE

Function
FinishTarget

IAU CELL CARE
1

IAU CELL CARE
2

IAU CELL CARE
3S

Elasticity Base Water
Retention

Elasticity Fiber Injection

ーーーー

ーーーー

IAU CELL CARE
3M

Manageable
FinishCleansing
Ingredients〈100％ Plantderived〉

Care Ingredients

Elastin : Elasticity, Pycnogenol® :Moisture retention,
Lipidure® : Moisture retention,
Collagen : Moistureretention, improved foam quality, Elastin: Elasticity, Fiber :Hyaluronic acid : Keratin
Protection
layer protection, Moisture retention,
Lipidure®: Moisture
Ceramide : Moistureretention, Keratin :retention, Keratin : Protection,
Moisture retention
Glycyrrhiza extract : Protection,
Sunflower polyphenol: Protection against oxidization,
Moisture retention,
Glutamine Acid, Phosphoric Acid 2
Na: Protection against

Fragrance

Bergamot,
Green

WATERY [Step 1]

CMC Cocktail δ (Delta) <Heat reaction-type
ingredient for a dense shine>: Protection, Avocado
Oil: Shine , Hydrophobization Ingredients :Protection
Lemon,
Passion fruit,
LaurelRose,
Violet,Rosemary

IAU CELL CARE
5M

Elasticity Coating Restration
Manageable
FinishLight Finish

150mL
500mL（Refill）(In-salon use only)

Aqua Film<Moisturizing coating
Meadowfoam Oil:
Silk PPT Derivative :
ingredient>:
Protection
Protection
Protection, moistureretention, Avocado
Oil: Shiny hair, Jojoba
Extract: Smooth andAqua Film <Moisturizing coating ingredient>:
moisture retention,
Protection, moisture retention, CMC Cocktail δ
Macadamia Nut Oil:
(Delta) <Heat reaction-type
Moisture retention
ingredient for a dense shine>: Protection

FRUITY [Step 3S/5S] A clean, refreshing scent

Musk,
Woody

Camomile,
Geranium,
Rosemary

A lush scent that reminds you of
newly blossoming flowers.

500mL
1000mL（Refill）(In-salon use only)

Meadowfoam Oil:
Protection

Silk PPT Derivative :Protection

The refreshing scent of natural essential oils from fresh herbs
offers a special moment in the salon along with the variety of fragrances
according to the steps of the treatment.

25

ーーーー

IAU CELL CARE
5S

ーーーー

Aromatic forest scent reminiscent of a mysterious dense forest

Size

Elasticity Bonding &Coating

Elasticity Lipid Injection
Light Finish

IAU CELL CARE
4

Woody,
Amber

Orange flower,
Mandarin,
Petit grain
Ylang ylang,
Muguet,JasmineSandalwood,
Vetiver, Patchouli

500mL
1000mL（Refill）(In-salon use only)

FLORAL [Step 3M/5M]

An attractive scent that featuressophistication and grace

500mL
1000mL（Refill）(In-salon use only)

40mL

IAU HOME CARE

cleansing
FRESHMENT

cleansing
CLEARMENT

cleansing
RELAXMENTcream
SILKY REPAIR

cream
MELT REPAIR

mask

DEEP mask

pure booster

Tight Scalp,
Smooth Hair

Clear Scalp,
Smooth Hair

Moist Scalp,
Smooth Hair

Smooth and Light,
Easy to Handle

Melting and Moist,
Easy to Handle

Intensive Carefor Softness

Intensive Carefor Manageability

Intensive
Hydrophobization

Oily Scalp

Normal Scalp

Dry Scalp

Light Finish

Moisturized Finish

Colored Hair

Unruly Hair,
Straight Style

Highly Damaged
Hair Ends（Major Agent）
Coconut Amide（Major Agent）
Acidic Soap (ECA)（Major Agent）
Amino Acid

Manageable
Ingredients: Arginine,
Glycerine
Care Care andProtective Ingredient:
Sunflower Seed Extract

ーーーー

ーーーー

（Sub Agent）Sulfobetaine
Tightening Ingredient:
Shiikuwasha(citrus depressa)
Fruit extract, Menthol

Cleansing Ingredient: Moisturizing Ingredient: Protective Ingredient:
Lipidure
Silk PPT
Chamomile Extract

Gloss Density Ingredient: CMC Cocktail
Honey: Mosture retention
Hydrophozization Ingredients: Protection

Protective Ingredient: Licorice Essence

Grapefruit
Green

FloralGreen

Care Care andProtective Ingredient:
Protective Ingredient:
Meadowfoam Oil
Sunflower seed extract

Rose
Green

Rose
Green

Rose
Green

Gloss Density Ingredient: CMC Cocktail
ツヤ密度成分：CMC カクテル
Hydrophobization Ingredients: Protection
疎水化成分（保護）Deep Rose
Green

Fruity Rose
Green

Grapefruit, Orange, Green

Bergamot, Green

Chamomile, GreenFresh Green, Cassis,
Peach

Passion Fruit, Strawberry

Fresh Green, Cassis, Prune

emon,
Fresh Green, Apple, PeachRose, Muguet

Muguet, Jasmine, Green Rose

Geranium, Rose

Rose, Geranium

Rose, Violet Leaf

Rose, Geranium, Carnation

Tea Rose, Geranium

Musk

Amber, Musk

Amber, Musk

Woody, Amber, Musk

Musk, Sandalwood, Amber

Powdery, Woody, Amber, Musk

Powdery, Woody, Amber, Musk

“Calm”“A Rich Senseof Denseness”“A Fresh senseof Denseness”

170g
170g
￥2,800170g“Clean”“Fresh”“Moist”

200mL
600mL (Pump Type)1000mL（Refill）
2500mL（Refill）“Light”

Non-Fragrance

50mL

26

IAU ESSENCE

Function
FinishTargetCleansing
Ingredients〈100％ Plantderived〉

Care Ingredients27

Lycomint
cleansing icy

essence MOIST

essence FORTI

Smooth and Soft
TextureMoist and Soft
TextureSoft Texture with Inner
Fortitude

Refresheing Scalp and Smooth Hair

Easy to spread
Straight Style

Dried Hair
Wave Style

Fine Hair
Fluffy Style

For aging skin（icy is for a customer who likes strong
refreshing feel）（Main agent）Acid soap+Amino acidーーーー

Sleek Moisturizing
Ingredient:
Jojoba Essence
UV Damage Protective
Ingredient: Shea Seed
Essence（Sub agent）Sulfobetaine+
Castor extract

Elastic Moisturizing
Smooth Moisturizing
Ingredient:Ingredient:
Feather essence
Snow Fungus Essence
UV Damage Protective UV Damage Protective
Ingredient: Shea Seed Ingredient: Shea Seed
EssenceEssenceNatural herbal rose：The fragrance tunes into deep relaxation

Size

Lycomint
cleansingessence SLEEKGloss Density Ingredient: CMC Cocktail
Aging Care and Gloss Ingredient: Avocado Oil

Fragrance

IAU LYCOMINT

Protective Ingredient: Licorice extract

Aging care ingredients: Tomato extract (Moisturizing) , Naturalmint (Fragrance)
Herbal T omato Green：A perfect balance of tomato and mint for a fragrance
that revit alizes the scalp and mind

FtuityTomato,Apple, Mint

Tomato,Apple, Mint

Rose, Rosemary, Floral green

Tropical fruits,
Rose, Muguet

Rose, Muguet,
Freesia

Musky, Amber

Musk, Woody

Musk, Amber, Powdery, Musk
Sandalwood“Refreshing”“Transparent”

100mL

200mL
600mL (Pump Type)1000mL（Refill）
2500mL（Refill）

IAU SERUM

Lycomint
root suppli

SERUM
cleansing

SERUM
cream

Revitalizes Scalp ina Perfect Balance

Clean Scalp
Smooth Hair

Light andManageable

Balanced Sebum andMoistureーーーー

Protective Ingredient:
Ester phosphate
Moisturizing Ingredient:
Honey
Revitalizing Ingredients:
Royal jelly acid, Asian
ginseng extract

SERUM
mask

SERUM
oil

Highly Manageable Hair
Shiny and Manageablewith Intensive Care

Condition the Texture of Natural Curls with a
Moisture to Increase Hair Manageability（Major Agent）
Dense Amino acid（Sub Agent）
Sulfobetaine

ーーーー

ーーーー

Nano gel: Protection, Moisture retentio
Arginine, Glycerine: Manageabilityーーーー

Gloss Density Ingredient：CMC Cocktail
Condition the Texture of Natural Curls from Within：Green Nut Oil:
Protection, Moisture retention
Floral Green：Slightly sweet, light and transparent scent

Lemon,
Lavender, Mint

Lemon, Leafy green apple,
Cassis, Herbal

Grapefruit,
Lemon, Leafy green apple,
Cassis, Herbal

Grapefruit, Lemon,Apple, Cassis, Green

Grapefruit,
Lemon, Leafy green apple,
Cassis, Herbal

Cassis, Geranium,
Tomato leaves

Muguet, Lotus
Rose

Rose, Jasmine, Lilac
Lily, Freesia

Rose, Jasmine, Lilac
Lily, Freesia

Rose, Jasmine, Lilac
Lily, Freesia

Powdery, Musk

Woody, Musk

Woody, Musk

Woody, Musk

Woody, Musk

170g

100mL

“Lively”

200mL
600mL (Pump Type)1000mL（Refill）
2500mL（Refill）

28

30

Satisfy your hair with luster from within"IAU" series that focuses on radiance cycle continuing to the future
TECHNOLOGY POLICY
Create a healthy foundation of hairby focusing on the scalp

Repair damage by further evolved approach〇Combine 100% plant-based cleansing ingredients〇The latest technology that woks all the way to the ends

according to skin type

Appropriate cleansing ingredients with 100% plant-derived are contained
tailored to the skin type in the same way as skin care products. We persue mild
finish after shampoo and the best foam that removes the dirt from the scalp.

〇Silicon free that is safe for the scalp
Silicon basically works to make hair surface smooth and protect fromfriction. However, it also could be the cause of odor and stickiness for thescalp. Beautiful and glossy hair comes from the healthy scalp. Shampoos
and a scalp treatment are completely silicon free for comfortable usage.

Major mechanisms, "Fiber complex" and "Hydrophobizing control",approach the essential damage repair. The mechanisms work to deliver
fiber ingredients and lipid ingredients to inside of hair and fix them firmly.

〇Uniquely combined CMC cocktail that enhances gloss
density of hair

CMC lipids are contained in healthy hair. We succeeded to create a
new ingredient called CMC cocktail by combining 3 kinds of lipid-likecomponents. It constructs a liquid crystal structure superior in penetrationand fixation, which enables to respond to various damages including aging.

30This catalog was printed using environmentally friendly recycled paperand soy ink. The copying, reproduction, display of the pictures, articles,
and information in this catalog is prohibited. LebeL hair products areintened for use under professional instruction and guidance.
YY-LH-IAU-P 1409

LebeL / www.lebel-takara.com
Takara Belmont Corp.