Marché de Beauté

LebeL / www.lebel-takara.com
Takara Belmont Corp.

This catalog was printed using environmentally friendly recycled paper and soy ink.
The copying, reproduction, display of the pictures, articles, and information in thiscatalog is prohibited. LebeL hair products are intended for use under professional<viege>
Vegetable Supplement
for Scalp & Hair
We wanted to develop haircare products to keep mature women beautiful.
Consequently, we focused on beautiful,brightly colored vegetables packed with nutrition.

The concept of supplements that are made by condensing nutrient components
are incorporated into haircare by using the power of vegetables.

Why not find tips on practicing age-appropriate
haircare for beautiful, healthy hair growth?
Viege’s wish is to provide positive assurance to clientsthat they can enjoy hair design as long as they want.

1

2

We wanted to develop haircare products to keep mature women beautiful.

12For hair that never thins or weakens.
Beautiful, healthy hair holds the key
to freely enjoying hair designs.
Have you ever felt that your hair is becoming less dense and is nowthinner? Aging results in hair that becomes thin and loses elasticity,volume, and texture. Even the scalp loses the moisture and collagen
responsible for elasticity as we age in the same way as the skin. In thescalp, if barrier functions decline and become sensitive and theregeneration of the scalp is disrupted, the scalp cannot distributenutrition to the hair, which affects new hair growth. One possible sign ofaging scalp and hair is that it becomes more challenging to maintainand enjoy beautiful hairstyles than before.

Is it because of thinning hair? Are there any concerns about your hair?

Losinghair

Losingelasticity

Losinghair shine

3Hair became
prone to dry

Losinghair volume

Hair became
wavy

Hair’ s texture
became not as
good as before

4For hair that never thins or weakens.

now

Is it because of thinning hair? Are there any concerns about your hair?

34

Re-examine your shampoo first.
Gentle haircare is the number one rule
for the scalp and hair of mature women.

Gently a5

nd carefully

6Even though you think you carefully shampoo
the hair every day, unnecessary buildup andresidue accumulate on the scalp and hair.
Besides dirt, metal ions from tap water build
up. Because of the accumulation of metal ionswith age, the hair becomes rough and loses

nd careGently a

fullyshine, preventing the penetration of hairtreatment products. Even so, the use of ashampoo with strong cleansing power is notgood for the hair. An aging scalp is very
sensitive. Highly foamy shampoos with gentle
cleansing ingredients are recommended so as
not to remove the necessary moisture and oilfrom the scalp. It is important to remove only
unnecessary buildup with a mild shampoo inthe same way as facial cleansing. A daily
shampoo that restores the scalp and hair isan essential step in haircare for a healthy
scalp and beautiful hair growth.

56

Proper shampooing is also effective
for beautiful skin.
From work, housekeeping, and raising kids to the various steps in thebeauty care regime, there are many things that women need to take careof on a daily basis. Just because you want to quickly wash your hair, doyou shampoo by using your nails to briskly shampoo the hair? Even if
you are in a hurry, it is best to use the pads of the fingers to gently
massage the scalp when shampooing. Use the pads of the fingers tospread fine foam into every corner of the scalp to gently remove dirt.
Also, blood circulation is improved by massaging, which creates a scalp
environment that promotes healthy hair growth. In fact, hardened scalp
with poor blood circulation affects the facial skin and causes sagging.
Because the scalp and face areconnected, the trick is to maintain a soft,elastic scalp in order to maintain supple
skin.
The knowledge that shampooing is notjust for removing dirt makes a differencein maintaining beautiful skin in future.
z78

Proper shampooing is also effective

Lymphatic massage after a bathfor beautiful, clear skin.

From work, housekeeping, and raising kids to the various steps in theWhen you have more time, be sure to take good care of your weary body.
A lymphatic massage around the neck is recommended to
improve blood circulation in the scalp.

1
Gently massage
the depressed area
behind the ear lobes.

2
Gently rub fromthe bottom of the earsdownward toward
the collarbone.

Try not to use too muchforce and be sure tomassage gently.

78

Allow the hair treatment to carefully anddeeply penetrate into the hair shaft.
Thinning hair due to aging has less cortex, CMC proteins, and lipids.
Because of this, the inside of the hair shaft becomes hollow, causing
the hair to lose suppleness and elasticity and affecting the outcomeof hair color and perms. For aged hair, select hair treatment productsthat restore the natural suppleness and strengthen the hair fromwithin. When your hair is dry or when preparing for a special day,apply and distribute the hair treatment evenly and leave for about fiveminutes. It is more effective to wrap with a hot towel after wetting with
hot water and squeezing lightly. The penetration and settlement into
the hair shaft are increased by heating the hair moderately as if you
were steaming. You will see that the hair texture becomes moresupple.

Hair condition changes due to an irregular lifestyleand the hormone balance.

910

1min

Allow the hair treatment to carefully andlipids.

2 min

3 min
4 min

5 min

Hair condition changes due to an irregular lifestyle

910

ppy!

d ha

an
uncyy, boFluff

1112

ppy!

d haoffy, banuncy

Flu

Just as with skin care,practice age-appropriate
anti-aging haircare.
To enjoy your hair design with abundant hair, sufficient scalp care isa must—in addition to basic haircare with shampoo and hairtreatment. Because the scalp environment changes with age, thecause of odor and itchiness even though you shampoo the hairproperly might be due to aging. A healthy scalp is the foundation forstrong, beautiful hair. Scalp care is essential for hair growth.
Additionally, because women experience thinning hair due to aging,
it is best to start proper scalp care for hair growth whenever you
experience an increase in hair loss. Having abundant hair creates
the impression of being lively and bright. To enjoy hair designs inyour own way, anti-aging haircare begins with a positive attitude andsurely leads you to become more attractive.

1112

Viege Hair Treatment S/VStrengthen the hair from within to alleviate
unwanted curls and make it supple.
［Hair reinforcing ingredient］Twelve kinds of plant-derived oils to penetrate inside of the hair＊3
240mL ／600mL ／1000mL（ reﬁll）

SOFT
S：Soft（Increase softness）

VOLUME
V：Volume（Increase elasticity）

Loofa extract (Moisturizing)

Viege
Hair Treatment S
Perilla extract (Moisturizing)

Viege Shampoo

Asparagus stem extract(Softening and moisturizing)

Gently cleanses the delicate scalp to restore the hairand eliminate the source of roughness.
［Cleansing ingredients］Sulfosuccinic acid ＊1＋Acid soap ＊2
240mL ／600mL ／1000mL（ reﬁll）

Viege
Hair Treatment V
Burdock root extract(Restoring suppleness and elasticity/Moisturizing)13＊1 Sulfosuccinic acid（C12-14）pareth-2Na ＊2 Sodium laureth-4 carboxylate Na ＊3 Almond oil, macadamia nut oil, meadowfoam seed oil,hazelnut oil, rice germ oil, shea butter, avocado oil, tea seed oil, grapeseed oil, jojoba oil, rosa canina fruit oil, evening primrose oil*For illustrative purpose only.

14

Viege Hair Treatment S/VStrengthen the hair from within to alleviate
unwanted curls and make it supple.
［Hair reinforcing ingredient］Twelve kinds of plant-derived oils to penetrate inside of the hair＊3
240mL ／600mL ／1000mL（ reﬁll）

SOFT
S：Soft（Increase softness）

VOLUME
V：Volume（Increase elasticity）

Loofa extract (Moisturizing)

Viege
Hair Treatment S
Perilla extract (Moisturizing)

Viege Shampoo

Asparagus stem extract(Softening and moisturizing)

Gently cleanses the delicate scalp to restore the hairand eliminate the source of roughness.
［Cleansing ingredients］Sulfosuccinic acid ＊1＋Acid soap ＊2
240mL ／600mL ／1000mL（ reﬁll）

Viege
Hair Treatment VBurdock root extract(Restoring suppleness and elasticity/Moisturizing)

13＊1 Sulfosuccinic acid（C12-14）pareth-2Na ＊2 Sodium laureth-4 carboxylate Na ＊3 Almond oil, macadamia nut oil, meadowfoam seed oil,hazelnut oil, rice germ oil, shea butter, avocado oil, tea seed oil, grapeseed oil, jojoba oil, rosa canina fruit oil, evening primrose oil*For illustrative purpose only.

14

Viege Medicate Essence
F o r t h i c ker, s t ro n ge r a n d h e a l t h i e r h a i r

Active isoﬂavone＊4(Moisturizing)［Eﬀects/Eﬃcacies］Hair growth, thinning hair, itchiness, baldness prevention, hair growth promotion,
dandruﬀ, hair loss after illness and childbirth, and pilatory.
［How to use］After removing moisture with a towel, spray onto the scalp eight to ten times and massage well.
When using Root Care Mist concurrently, please apply Medicate Essence ﬁrst.
100mL (Hair growth tonic／Quasi drug)

Product name：Scalp Essence NY a

Apple fruit extract(Moisturizing)
Ginseng extract【Eﬀective ingredients】

Five types of herb essence＊5(Moisturizing)

Viege Root Care Mist

Mulberry root bark extract(Moisturizing)

Conditions the scalp environment of dryness and odors
to add volume to roots.

［How to use］
After removing moisture with a towel, spray onto the scalp four to six times andspread evenly. After that, blow dry the hair while lifting the roots.
180mL (Scalp Treatment)

Bamboo root extract＊6(Moisturizing)viege Fragrance

15＊4 Equol ＊5 Tilia cordata ﬂower extract, chamomile ﬂower extract, rosemary leaf extract, purple root extract, glycyrrhizin acid 2K＊6 Bamboo underground stem extract ＊7 Licorice root extract (glycyrrhizin acid 2K)

Licorice leaf extract＊7(Moisturizing)

With fresh green and grapefruits as a main note, the fragrance is glamorous and ﬁlled with transparency.
＜For illustrative purpose only.＞16Viege Medicate Essence
F o r t h i c ker, s t ro n ge r a n d h e a l t h i e r h a i r

Active isoﬂavone＊4(Moisturizing)［Eﬀects/Eﬃcacies］Hair growth, thinning hair, itchiness, baldness prevention, hair growth promotion,
dandruﬀ, hair loss after illness and childbirth, and pilatory.
［How to use］After removing moisture with a towel, spray onto the scalp eight to ten times and massage well.
When using Root Care Mist concurrently, please apply Medicate Essence ﬁrst.
100mL (Hair growth tonic／Quasi drug)

Product name：Scalp Essence NY a

Apple fruit extract(Moisturizing)
Ginseng extract【Eﬀective ingredients】

Five types of herb essence＊5(Moisturizing)

Viege Root Care Mist

Mulberry root bark extract(Moisturizing)

Conditions the scalp environment of dryness and odors
to add volume to roots.

［How to use］
After removing moisture with a towel, spray onto the scalp four to six times andspread evenly. After that, blow dry the hair while lifting the roots.
180mL (Scalp Treatment)

Bamboo root extract＊6(Moisturizing)viege Fragrance

15＊4 Equol ＊5 Tilia cordata ﬂower extract, chamomile ﬂower extract, rosemary leaf extract, purple root extract, glycyrrhizin acid 2K＊6 Bamboo underground stem extract ＊7 Licorice root extract (glycyrrhizin acid 2K)

Licorice leaf extract＊7(Moisturizing)

With fresh green and grapefruits as a main note, the fragrance is glamorous and ﬁlled with transparency.
＜For illustrative purpose only.＞

16

LebeL / www.lebel-takara.com
Takara Belmont Corp.

This catalog was printed using environmentally friendly recycled paper and soy ink.
The copying, reproduction, display of the pictures, articles, and information in thiscatalog is prohibited. LebeL hair products are intended for use under professional
instruction and guidance.