Company presentationVISION“We will change the way
people drink water sustainably.”

MISSION“We offer to everybody
the best possible drinking water experience
according to their individual expectations.”

Individual needs: Application

Individual needs:
Supply of BRITA optimized water

Direct from thewater supply

Water filter jugs
and BRITA fill&go Vital
Integrated into
domestic appliances

Professionalappliances

Individualization of the water

CO2

Filtration

Cooling and heating

BRITA® – the way to individualized water

BRITA®

Water utilities

Cooling

Decarbonization

Heating

Tap water

CO2Individualization of the waterBRITA® Segments

BRITA® Consumer

BRITA® Professional (1) - Dispenser Products

BRITA® Professional (2) - Filter Products

BRITA® History

1966

2004

Founded byHeinz Hankammer“BRITA Integrated Solutions”
business idea launched

2008
1970
BRITA invents the water
filter jug for household use

1980
Start of international businessand the Professional segment

B.I.G. strategy: basis ofBRITA World of Water –the world of individualized
Water/ strategy adjustments
in 2013 with BRITA BIG50 andin 2015 with Conquer NewWaters

2013

1999

Establishment of new
subsidiaries in the Far East

Markus Hankammer becomes
CEO of the BRITA Group

2016
50th anniversaryof the company

The Water Filtration Expert BRITA® – from Hidden
Champion to Global Player
83% InternationalBusiness429
362

333

322

321

303

283

275

255

218

191

183

134

Sales partners in morethan 45 countries

172

Development of turnover

162

Australia
CanadaChina
FranceGreat Britain
Hong Kong
India
Italy
Japan
Korea
PolandRussia
Switzerland
Spain
TaiwanTurkeyUSA

469

Germany (HQ)(incl. handling of theAustrian, Benelux andPortuguese market)

Production
Germany, Taunusstein
Switzerland, Neudorf
UK, Bicester
Italy, Altare
China, Wujiang

2001 ´02 ´03 ´04 ´05 ´06 ´07 ´08 ´09 ´10 ´11 ´12 ´13 ´14 ´15 2016
in EUR m

BRITA® Turnover Distribution

17%
in Germany

83%
outside Germany

250,000 tonnesof CO2 emissions
prevented in 2015
thanks to consumers’
enjoyment ofBRITA®
filtered water.

More than
20 billion litres of waterflow through BRITA®
water filters each year.
This corresponds to630 litersof water per
second.

Research & Development
5% Reinvestment

100 staff members

TurnoverInnovation edge

BRITA® stands forI

Category builder
Global brandTechnology leader
Hidden champion
Expert in drinking water
optimization with50 years’ experience

Global player

BRITA® Quality

BRITA
quality guarantee

TÜV seal

DIN EN ISO
9001, 14001 and 50001
OHSAS 18001 andContinuous Improvement Process CIP
Complies with foodstandard regulations in
the individual countries

Prizes and Awards

BRITA® Campus

Office and working concept
developed to tailor-fit own
requirements
Takes into account latest
ergonomic insights (incl.
Fraunhofer Institut IAO)
Modular office spacepromotes interdisciplinary workand working on innovations

Can be adjusted to personalneeds/ project team needs

Power sources
modernized and energy
requirements reduced
Inclusion of staff in realizationof the concept

Responsibility for the Environment

Company-wide carbon
management and systematic
reduction of CO2 emissions
Sparing use of resources
and – simultaneous waste
avoidance
Recycling programme forfilter systems and own
regeneration plant

100% green energy at four
production sites

Promotion of electro mobility
for staff members and in thevehicle fleet

BRITA®-optimised water has
a considerably smaller CO2
footprint than bottled waterResponsibility for Staff

1,697 staff members
world-wideA diverse training andfurther training programme

We promote diversity!
About 50 different
nationalities work for BRITA

Above-average welfare
benefits, health promotion,and family-friendliness

Various awards for HRmanagement

BRITA’s self-image as thebasis of the working
relationshipResponsibility for Society

For over 25 years a key
element of BRITAs corporate
culture and Self-image

Sustainable approach

Wide array of sponsorships

Commitment far beyond
mere financial support

Commitment in social
projects, the environment,
health, sports and culture

Lived responsibility for ourbusiness activities andfor societyThank you very much!