Content and digital business segment

5-year new medium-term management plan
(FY2024-FY2028)

TSUBURAYA FIELDS HOLDINGS INC.
Tokyo Stock Exchange Prime MarketSecurities code: 2767
May 2024

1
Copyright 2024 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

Content and digital business segment

Historical review
Take the shortfall of the plan seriously, clarify future improvement points, and move toward a new growth stage(Unit: 100 million yen)

[Operating profit plan and results](Result)

FY 2021

FY 2022

FY 2023

FY 2024

FY 2025

14.6
12022 Mid-termmanagement plan

20.0

25.0

30.0

60.0

75.0

2

43.7(Result)32023 Mid-term
management plan4(Result)90.0(22)38.0 Card inventory adjustment, SG&A expenses increase[Review]
1. Announced 2022 mid-term management plan as a result of building a foundation for global expansion as a content and digital busines
2. Achieved results exceeded the medium-term plan due to growth in the Chinese MD and license business
3. Announced new 2023 mid-term management plan to accelerate the development of China and ASEAN as a global content company
4. The first year of the 2023 mid-term management plan fell short of the plan partly due to inventory adjustment and aggressive investments
associated with the announcement of new trading card games
Copyright 2024 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

2

Contents and digital business segment

Outline of 5-year new medium-term management plan

After a period of branding to increase awareness and favorability,
formulating a 5-year new mid-term management plan to move to an aggressive (growth) phase

FY 2023 to 2024

A period of branding for Ultraman
to increase awareness and favorability

FY 2025 to 2028Aggressive (growth) phase

Period of the current mediumterm management plan

To be global operating business
entity centering on contents

2030s
・ Providing visual content globally・ Building a global distribution network
・ Globalization of the Digital Frontier

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3

Content and digital business segment

Tsuburaya Productions
5-year new medium-term management plan
(FY2024-FY2028)

Copyright 2024 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

Tsuburaya Productions

Growth potential

Two factors supporting the growth of Tsuburaya Productions
1. Expansion of the fan base through continued development of works
Domestic

Familiar with the 3-generation fans as a national IP

Overseas

Forming a fan base of parents generations who are familiar with the Heisei Ultraman series andchildren generations who have touched on the New Generation Series through the development ofworks for more than 10 years

2. Stable growth of B2B businesses andin the process of change and growth to new business model

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5Tsuburaya Productions

Stable growth of B2B businesses/ change and growth to new business modelLitigation settlement/globally
continued development of works

In addition to B2B businesses

B2B
businesses

Strengthen B2B2C/D2C
businesses

Centering on license business・ Strengthen merchandise planning and development
・ Further domestic expansion and horizontal expansion overseas
・ Marketing linked to merchandise development

In addition to the license business, promoting the “development and expansion of distribution network” todeliver merchandise we have planned and developed in-house to distribution partners or directly to fans
Fostering a fan community to enhance IP value through marketing using CRM (managing client relations)in conjunction with merchandise development

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Tsuburaya Productions

Basic strategies for achieving the 5-year new mid-term management plan

Global markets

CRM
construction

2. Merchandise planningand development(MD and license)

D2C
1. Live events

BtoBtoC

3. Development andexpansion ofdistribution network

D2C : Direct to Consumer

Expansion of fansContinuous development of works
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Tsuburaya Productions Strategy

1. Live events

Past(5-10 years ago)

In the past live event
was a low-profit business

Event mobilization(Global: FY 2020 results to FY 2028 target)

Profitability increases, becoming agrowth business
TargetPresent

Against the backdrop of an increase in thenumber of fans of works, due to increaseof customer attraction, growth in➢Ticket sales➢Sales of goods

Approx. 2,000,000 people

Approx.
700,000 people

Larger growth business
Future(after 3-5 years)➢ Expansion of host regions➢ Convergence of real and digital➢ Horizontal expansion overseas

COVID-19 period

Approx.
100,000 people
FY 2020

FY 2023

FY 2026

FY 2027

FY 2028

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Tsuburaya Productions strategy

2. Merchandise planning and development (MD and license)
Strengthen merchandise planning and development in addition to licensing business(Unit: millions of yen)

Past
(5-10 years ago)

Present

MD and license net sales trends

Business model centering on
royalty income (license business)(Global: FY 2020 results to FY 2028 target)

Improve profitability in the product sales
business through direct sales by expanding
live events

Plan13,000➢ Strengthening planning, development,and creativity
6,400

Strengthen merchandise planningand development
Future(after 3-5 years)➢ Further domestic development➢ Horizontal expansion overseas

COVID-19 period

1,500

FY 2020

FY 2023

FY 2026

FY 2027

FY 2028

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Tsuburaya Productions strategy

Examples of merchandise planning and development

1. Event-linked color timers light

2. Expansion of reserved order sales merchandise・Features a sense of integration with the herowith the functionality of light linked to live shows・ Merchandise for core-fans limited to our own EC
・ Specialty merchandise that are delighted by fans arewell received such as elaborate figures that replicate themajestic presence in series

・Contributes to attracting customers to events,
having a positive impact on sales of otherlicensees’ merchandise

3. New merchandise planning and development
・ New business development with a new
approach as in-house planning such as
deformed merchandise・ Development of apparel throughcollaboration with the performers of the works

Strengthen merchandise planning and development
through unprecedented functionality and design©TSUBURAYA PROD.

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10Tsuburaya Productions strategy

3. Development and expansion of distribution network

In addition to B2B businesses, develop and expand distribution networks tostrengthen product sales, including direct sales

Past(5-10 years ago)

PresentFuture(after 3-5 years)

EC

Expansion ofgeneral sales
channels--

Established a domestic retail organization in FY 2021,
expanding sales channels,
including the launch of our own EC website
OverseasEC website
developmentExpansion of directtransactions withdistributors

Overseas bases(North America, Singapore)
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Global business enterprise group centered on Tsuburaya Productions

Southeast Asian bases

North American bases

Tsuburaya Fields
EntertainmentInternational Pte. Ltd.

Tsuburaya Fields Media &Pictures Entertainment, Inc.

Collaboration
Collaboration

Tsuburaya
Productions

Collaboration

DigitalFrontier

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Net sales growth of the global business enterprise group
centered on Tsuburaya Productions(Unit: 100 million yen)

Medium-term management plan
FY20192502028OtherCAGR 24%

MD and license(card games)

175

MD and license
income120103985034

FY 2019

Imaging and events
income26

FY 2020

FY 2021

FY 2022

FY 2023

FY 2024

A period of branding for Ultraman toincrease awareness and favorability

FY 2025

FY 2026

FY 2027

FY 2028

Aggressive (growth) phase
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Growth investment (plan)
during the current medium-term management plan

Invest in new businesses
and IP development

・ Global promotion
・ Video production investment

Restructuring expenses

・ Recruitment and development of human resources
・ Bolstering overseas business location

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Changes in SG&A expenses
during the current medium-term management plan

[Advertising expenses][Personnel expenses and other fixed costs]

Strengthen promotional activities for visual products, live events and new

Investment in human resources intends to maintain the rate at a level

merchandise globally, as a measure to solidify our footing for future growth

lower than net sales growth rate as a whole, although a certain level ofinvestment will occur

Over¥1,000 million
Net salesgrowth¥370
million
Personnel
expenses, etc.
FY 2023
resultFY 2024
plan

FY 2025
plan

FY 2026
plan

FY 2027plan

FY 2028
plan

FY 2023
resultFY 2024
plan

FY 2025
plan

FY 2026
plan

FY 2027plan

FY 2028
plan

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15

Content and digital business segment

Digital Frontier5-year new medium-term management plan
(FY2024-FY2028)

Copyright 2024 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

Structural reforms for growth of the Digital Frontier
Declaration and challenge of global expansion
Aiming to become a representative leading company in Japan of content production for theglobal market in VFX/ CG production by 2030
Past to present
Deadlock in growth,
as limited to domestic VFX production andconsignment development of games

FutureAiming to post net sales of ¥10 billion inoverseas business➢ Partial contract production of millions of dollars
worldwide titles➢ Evolution and expansion of the production system➢ Pursue group synergies

Growth strategy: Domestic market → Develop new markets (to North America)
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Content and digital business segment

Operating profit target
5-year new medium-term management plan
(FY2024-FY2028)

Copyright 2024 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

Content and digital business segment

Operating profit target(Unit: 100 million yen)

5-Year targets for the content and digital business segment

Aggressive (growth) phase100
A period of branding for Ultraman
to increase awareness and favorability

38

FY 2023
result40

FY 2024
plan

FY 2025
plan

FY 2026
plan

FY 2027plan

FY 2028
planCopyright 2024 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.

19Disclaimer
The Company's plans, strategies, forecasts, and other statements contained in this document, except for facts that have already been determined, aresubject to potential risks and uncertainties and are not guarantees of their accuracy.

Potential risks and uncertainties include, but are not limited to, the economic environment in which our group operates, competition in the market, andthe products we handle.

Copyright 2024 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved.