GUCCI JOINS ELLEN MACARTHUR FOUNDATION AS STRATEGIC PARTNER
AND PUBLISHES 2021 IMPACT REPORT
Accelerating Gucci’s Vision for a Circular Economy and Regenerative
Agriculture for the Future
Milan, 05 July, 2022 – It is announced today that Gucci has become a Strategic Partnerof the Ellen MacArthur Foundation to accelerate its vision of a circular economy for thefuture. The new Strategic Partnership complements the House’s ongoing commitment togenerate positive change for people and the planet, as detailed in its 2021 Gucci
Equilibrium Impact Report published on Equilibrium.Gucci.com today.
Driven by Gucci’s philosophy to constantly evolve and act to support social andenvironmental transformative change, the Strategic Partnership will build on the House’s
existing circular economy strategy underlined by the three key principles – eliminate waste
and pollution, circulate products and materials, and regenerate nature. Gucci has been
advancing its approach across its entire value chain for many years: from using recycledmaterials to promoting materials from organic and regenerative production systems; toinspired design and innovation, including its Gucci Off The Grid collection and itspioneering animal-free Demetra material; to manufacturing solutions to reduce scraps
and upcycle material leftovers with Gucci-Up and Gucci Scrap-less, through to prolonging
and extending its collections, including product care, as well as new experimentations forresale and customized vintage on Gucci Vault.
“For us, purpose and progress are paramount to the very ethos of Gucci. We are constantly
experimenting and evolving to drive positive impacts in the Gucci community, and in thewider world,” said Marco Bizzarri, President and CEO of Gucci. “The second edition of our
Gucci Equilibrium Impact Report for 2021 is a testament to our resolve to continue buildinga responsible and sustainable business. It is in this spirit we are excited to announce ourpartnership with the Ellen MacArthur Foundation to further strengthen our commitments
to circularity and regenerative agriculture, expanding on the many initiatives we havealready established.”
As a leading authority on the circular economy, the Ellen MacArthur Foundation will
support Gucci to further scale and embed the principles of the circular economy. In its
initial phase, these collaborative efforts will include:● Leading with circular by design: Gucci is committed to increase its collections withcircular principles across its products’ life cycle. Driven by design, the principles will
help guide Gucci’s ambition to continue innovating on products that are used more,
made to be made again, and made from safe and recycled or renewable inputs. The

●Foundation will bring its expertise on circular design to inform an analysis of theHouse’s efforts to help pinpoint areas where circularity can be embedded in design
and inspired creation. Educational resources and courses will be offered to deepen
knowledge and operational know-how ofcircular economy principles andpractices.
Advancing regenerative agriculture: Beginning in 2020, Gucci has been scaling its
investment in regenerative projects, under its Natural Climate Solutions Portfolio,
across key raw materials, underpinning its circular economy approach. The
Foundation will provide insights that inform and enable the House to champion anindustry commitment to source regeneratively.

"We are thrilled to be partnering with Gucci to redesign the future of fashion. ThroughGucci's passion for people and the planet, and the Foundation’s circular economy
expertise, we can innovate towards industry led solutions for fashion designed to be used
more, made to be made again, and made from safe and recycled or renewable
inputs. Shifting towards a circular, regenerative economy for fashion we can help tackle
the root causes of global challenges including pollution, climate change, and biodiversityloss.” said Andrew Morlet, CEO, Ellen MacArthur Foundation
Gucci’s work with the Foundation will be an integral part of the House’s commitment tocontinue finding solutions that create lasting positive impacts for nature and communities,building on Gucci’s past efforts to inform its future ambitions. The 2021 Gucci Equilibrium
Impact Report expands on many of the initiatives the House has created to achieve
tangible and measurable results, with highlights such as:• Meaningful progress on diversity and inclusivity, including gender equality andaccessibility;• Positive social change in local communities through CHIME FOR CHANGE andGUCCI CHANGEMAKERS programs;• Minimizing total environmental impacts while protecting and restoring nature, withadditional investments in regenerative agriculture;• Innovating and embedding the circular economy principles into design andmanufacturing.
Discover the 2021 Gucci Equilibrium Impact Report and all of the 2021 highlights:
Equilibrium.Gucci.com***
About Gucci
Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House marks its
100th Anniversary under the Creative Direction of Alessandro Michele, with Marco Bizzarri as President andChief Executive, Gucci moves forward into the coming decades with an ongoing commitment in redefining
luxury, while celebrating the creativity, innovation and Italian craftsmanship at the core of its values.
Gucci is part of the global luxury group Kering, which manages the development of a series of renowned
Maisons in fashion, leather goods, jewelry and watches.
For further information about Gucci visit www.gucci.com.
About Gucci Equilibrium
Gucci Equilibrium is our commitment to generate positive change for people and our planet. Powered bycreativity and collaboration, we are reducing our environmental impact and protecting nature, while alsoprioritizing inclusivity and respect, so that everyone in our global #GucciCommunity is free to express theirauthentic, diverse selves. Building on momentum from our 100th anniversary, we are moving forward into thecoming decades with an ongoing commitment to reinforce our culture of purpose, demonstrating our valuesthrough innovative pathways towards social and environmental sustainability. Gucci Equilibrium unifies theprinciples we uphold and the actions we pursue to treat our world and each other better, for our collectivefuture. For more information visit equilibrium.gucci.com and discover Gucci’s instagram dedicated to socialand environmental sustainability at Instagram.com/GucciEquilibrium.
Media Contacts:
Claudio MonteverdeMich Ahern

Director of Corporate Communication
Sustainability Communication Consultant

corporate@gucci.com
mich.ahern@gmail.com