Current Status of Information Provision on Halal Meals in Japan

1.

Introduction
As a trigger, when I had a meeting with the professors of Putra University in Malaysia in

August 2019, I was going to Florence, Italy for a week to attend an international academic conference, but there were no shops that served halal food, so I went shopping. She wanted to help
Muslims coming to Japan for the Olympics and Paralympics.
According to the Muslim market scale［1］announced by the Ministry of Land, Infrastructure, Transport and Tourism Tourism Agency, the Muslim population as of 2010 was 1.6 billion,
accounting for 23% of the worldʼs population. Fig. 1 shows a graph of world population projections
by religion from 2010 to 2050, published by the Japan Tourism Agency. In 2017, the number offoreign tourists visiting Japan from Malaysia increased by 12% year-on-year to about 440,000, andaccording to Figure 2, the number of foreign tourists from Indonesia increased by 30% to about
350,000 from Southeast Asian countries with many Muslims. The number of foreign tourists visiting Japan is increasing. It is expected that the proportion of Muslim visitors to Japan will increase.
From the point of view of Muslim travelers, Japan is viewed as having a low evaluation interms of the degree of food service and the presence or absence of prayer spaces. less than According to the Consumption Trends Survey of Foreign Visitors to Japan［1］（2017）, both Malaysians and Indonesians cited “eating Japanese food” as the most anticipated thing before coming toJapan. Travel agencies that handle tours for Muslims have complained about the lack of information on food and its ingredients, the lack of restaurants that offer meals, and the lack of information about Muslim-friendly facilities. There are voices saying that they are troubled by “something”.
For Muslim tourists who want to eat Japanese food, there is a particular need to improvethe dining environment for Japanese food and local cuisine.
I will explain the Muslim［2］mentioned above. Muslim is a word that means Muslim. Pork

Christians

Muslims

Hindus

Buddhists

Fig. 1 Population projections by religion in the world（Unit : 100 million people）［1］

69

Malaysia

Indonesia

Fig. 2 Changes in the number of foreign tourists visiting Japan （unit : 1,000
people）［1］

and alcohol are prohibited as part of Muslim religious food culture［2］, but meat other than pork
is also prohibited unless it has been slaughtered according to Islamic methods. It is called Islamic
halal food eaten by Muslims, and is an Arabic word with an Islamic flavor that is “permissible” inIslamic teachings. Slaughtering is done by slashing the throat once, and it is said that animals do
not feel pain because they pray to the gods in their hearts during the slaughter. A process to remove all blood after slaughter is also required, and meat slaughtered by electric shock is also
prohibited. Also, not only meat, but animal-based food materials such as animal fats and oils andgelatins should not be eaten unless it is confirmed that they are not halal. There is a halal certification mark that can prove that it is a halal food, and below is the mark［3］certified by JAKIM
Malaysia in Figure 3.
Halal certification is a certification system［4］established by organizations in each country.
“Halal” is a common norm or “concept” in the Islamic world, whereas halal certification is a “system” established by each country. Malaysia has the Malaysian Authority for Islamic Development

Fig. 3 Malaysian JAKIM Halal certification mark［3］70Current Status of Information Provision on Halal Meals in JapanJapan

Malaysia

SingaporeFig. 4

Reciprocity of Halal certification in Japan［5］（JAKIM）, while Indonesia has the Food, Medicine and Cosmetics Institute of the Ulama Council（LP-POM-MUI）. In general, halal-certified products must not come into contact with anythingthat violates halal in the process from the raw materials of the product to the hands of consumers. When producing halal food, it is necessary to separate the production line and check whether
there is any contact with anything that violates halal. In addition, in Japan［5］, organizations andcompanies such as Japan Halal Association, Japan Muslim Association, Japan Asia Halal Association（NAHA）, and Malaysian Halal Corporation are halal certified in Japan. However, the halalstandards of halal certification bodies in Japan differ from one institution to another, and the degree of difficulty in obtaining certification and the institution differ from one another. The halal
certification body performs mutual certification with each country, and it is valid even in countries other than the country where the certification was obtained. Malaysian Islamic certificatesare considered to be highly reliable and widely accepted in Islamic countries other than Malaysia.
It is possible to obtain halal certification from a Japanese halal certification body, but the countries that are recognized as halal are limited as shown in Figure 4. When Muslims visit Japan,
there are not many methods or information to know where they can eat Japanese food or Halal
food. Also, since there is a difference in reliability depending on the certification, it is important toknow the description of the information and the details of the ingredient labeling.
As a previous study, there is a guidebook for Muslim travelers in Yokohama［6］.Basic information and response status of the restaurant are described. There are 30 compatible restaurants
and 10 prayer facilities. In this study, we will put more detailed information and route of the stopover stations. In addition to restaurants, food stores will also be considered.
It is assumed that Muslim tourists eat out when they travel, and there are halal certification
organizations that certify whether what they eat is halal or not, not only in Islamic countries but
also in Islamic countries. It has also emerged in non-Islamic countries such as Japan, helping Muslims choose food and restaurants. In Okinawa, due to the Senkaku Islands dispute, the number ofChinese tourists has plummeted to less than 1,000 per month. Therefore, we started an initiativethat focused on Muslim tourists. In Okinawa Prefecture, the government, industry groups, andhalal certification bodies are working to attract foreign Muslim tourists, mainly from Southeast

71

Asia, and to export food products. We produced special products and cultivated markets to makeOkinawan foods take root, and we set up prayer rooms at airports and shopping malls. In theplace where the prayer room was set up, we set up a restaurant and food corner that can provide Muslim-friendly food.
In conclusion, about three years have passed since 2013, when Okinawa Prefecture started
full-scale efforts to attract Muslim tourists, and problems have come to light. The number of halal-certified restaurants is not increasing. The cost of obtaining certification is high, and it takes
time and effort to check for food contamination. Poor cost-effectiveness, which is not profitable forthe cost spent, is being viewed as a problem.［7］In this research, we first conducted a fact-finding survey in Malaysia, where there are many
Muslims, and then conducted a fact-finding survey at each airport in Japan, as well as halalrestaurants in Yokohama and Kobe.
2.

Field survey focusing on restaurants in the outskirts of Kuala Lumpur
We conducted a field survey on the display methods of Japanese food and products manufac-

tured by Japanese companies, including 2 Japanese department store food sections, 1 Japanesesupermarket, 6 supermarkets, food courts and about 20 restaurants in the downtown area ofKuala Lumpur. Halal certification has been obtained for many of the products handled by retailstores such as supermarkets and pharmacies, as well as restaurants, etc., and the Halal logo isdisplayed in places where consumers can easily check, such as the entrance of restaurants andproduct packages posted.

Photo 1

Japanese department store

Photo 2

No pork, no alcohol bannerFirst of all, there were few products sold by Japanese companies that were halal-compliant.
As far as we have researched, only one mayonnaise company, two instant noodle companies, and
one Japanese tea company have responded. Consideration for Halal based on Islamic doctrine isessential, and it is conceivable to refrain from changing Malays（about 67%）, which is the largest

72Current Status of Information Provision on Halal Meals in Japan

Photo 3

Restaurants serving Wagyu beef

Photo 5

Japanese seasonings

Photo 4

Japanese food street

Photo 6

Instant noodles

number in Malaysia. What surprised me most was that Japanese department stores did not sellhalal soy sauce produced by major soy sauce manufacturers in Japan. Since fresh ingredientssuch as fish are sold, it is considered to be a hindrance when making Japanese dishes such as
sashimi and simmered dishes.
Similarly, restaurants in the city center are not Halal-certified, so they are mainly used by
Chinese people and not by Malays. There were birds singing in the shops that werenʼt there. Japanese cuisine, which has been registered as a World Cultural Heritage, is of great interest. However, Malays will not eat food without Halal certification. In fact, a family with a small child infront of the ramen shop said “no halal” and left. Japanese people may think that “good products
will always sell”, but for Malays, Halal certification does not apply to food. However, some stores
have obtained halal certification and are actively trying to sell halal products.
Japanese tea and cup noodles were certified. It is buried because it is sold with other uncertified foods without pops that show certification. As a solution, make it easier to understand byclearly indicating that it is halal certified or separating it as a halal area. It is necessary to takemeasures such as.

On the other hand, foreign-affiliated supermarkets in the outskirts of Kuala

Lumpur basically carry only halal-friendly products, and only one Japanese-made Japanese tea
company is halal-friendly, and the rest are made in China and packed in the UK. Three types ofgreen tea were sold. In the end, it doesnʼt matter if Japanese products are good or bad, but ifthey donʼt have Halal certification, they wonʼt get on the sales channel. In particular, Japanese supermarkets in the vicinity dealt only with halal-certified products. Japanese products were notplaced in rice and Japanese tea.

73

Photo 7

Entrance to the ramen shop area

Photo 9No pork, no alcohol notation

Photo 11

Japanese antenna shop

Photo 8Ramen shop area

Photo 10

Japanese green tea

Photo 12

Japanese convenience store

When I interviewed university professors in Malaysia, it seems that South Korea and Taiwan
are actively working to obtain Halal certification. In fact, Korean instant noodles were actively
sold as certified by the Korea Halal Association. In Japan as well, the government needs to consider the costs of halal certification aside from religious matters, and subsidize the costs involved.
Considering marketing, there is still the possibility of increasing sales channels. Japanese convenience store Family Mart, which recently expanded into Malaysia, entered the market after repeated research on local tastes. The store in the photo is located in a large-scale shopping mall inthe outskirts of Kuala Lumpur.（There are other stores with a full line-up.）Also, oden is sold at
the checkout counter, but the tom yum kung flavor that matches the local taste, and skewered
meatballs like dumplings that match the local food. and sell it. I wondered if I would be able to74

Current Status of Information Provision on Halal Meals in Japan

make a profit by narrowing down the sales items, but rice balls and oden were popular locally,and people lined up at the register to buy them. In particular, oden had a dedicated lane andthere were many lines. According to a researcher at a local university, both rice balls and oden
are very popular, and oden is especially popular as a lunch. I have heard that other convenience
stores that have expanded from Japan are not doing well, so there is a possibility to respondbased on the local situation. Halal certification is of course required.
“Japanese food”, which has been designated as a World Cultural Heritage, is also popular in
Malaysia, and delicious-looking sushi, sashimi, tempura, and sukiyaki cannot be eaten without Halal certification just by looking at it. Goods from Japan do not sell well because they do not makethe effort to obtain Halal certification. Perhaps because of Prime Minister Mahatherʼs “Look East
Policy,” the Malaysian people have a good image of Japan. . On the other hand, Japanese supermarkets did not have any Japanese labeling, most of the cup noodles were made in Korea, andJapanese products such as rice and Japanese tea were not sold.

Photo 13

Store description in JapanesePhoto 14Store description in Japanese

It becomes useful only when you go to the site and think about what the site is looking for.
When you see a restaurant where Kanko birds sing, Japanese grapes costing 10,000 yen per
bunch, the Japanese people may have forgotten about improvement without waking up from thepast legacy that “Japan is making progress.” I donʼt think so.
As the next stage of research, we will consider the development of foods suitable for Muslims and the provision of information such as meals suitable for Muslims currently in Japan.
（Kanagawa University International Center Newsletter published after some modifications）
3.

Investigation of current situation such as halal labeling1.

Research purpose
The purpose of this research is to deepen Japanese understanding of Muslims and improve

the lives of Muslim tourists and Muslim students by disseminating information about Muslimsand Halal food through a map of stores that have acquired Halal certification marks.
Japan is an island country, and there are few opportunities to come into contact with other75

countriesʼ religious cultures. Due to the decision to host the 2020 Tokyo Olympics and Paralympics, the number of foreign tourists is increasing year by year. Among foreigners visiting Japan,
Muslim tourists have a religious food culture, and it is necessary for us Japanese to deepen our
understanding without being interested and prejudiced.
Muslim tourists and Muslim students are frustrated that they cannot see signs at restaurants. Especially in a foreign country where you donʼt speak the language, itʼs important to see if
itʼs displayed at the entrance of the store or on the signboard.
2.

Research method
Take a picture of the exterior of a food store that sells halal-certified food or a restaurantthat uses halal-certified ingredients, and display the presence or absence of halal certification andwhether it supports halal, such as certification. Investigate whether the presence or absence, andwhether it corresponds to the foreign language menu is displayed outside the store.
Targets are four international airports（Haneda, Narita, Kansai International, and New Chitose）that are used by many overseas users, as well as the center of Yokohama City in Kanagawa Prefecture and the center of Kobe City in Hyogo Prefecture that are used by tourists. investigated.
According to the website of the airport or a guidebook for Muslims, I visited the site from2022 to 2023 and investigated. In order to prevent infection, contact was avoided and only the external appearance was investigated.
3.
3. 1

Execution survey at the airport
Haneda Airport（October 2022 survey）
It is Japanʼs largest airport, with a total of 59,810,290 passengers in the 4th year of Reiwa be-fore COVID-19.
However, the number of customers has decreased significantly due to COVID-19.

Photo 1576

Status of Terminal 3

Current Status of Information Provision on Halal Meals in Japan

store A Turkish restaurant

Photo 16

Store with Halal mark

Table 1Store

A

Photo 17

Currently closed

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Other

Yes

Yes

Unconfirmed

ClosedWestern restaurant stores B and C
There was a halal Western restaurant of the same chain in Terminal 2, which mainly serves
domestic flights, and in Terminal 1. However, there was one store each in Terminal 2 and Terminal 1, Terminal 2 had no signage, and Terminal 1 had a signage, but was closed.

Photo 18

Table 2Store

B

Terminal 2 No display

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

None

None

None

Other

77

Photo 19, 20

Table 3
Store

C

3. 2

Terminal 1 is closed, although there is a sign

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Other

Yes

Yes

Unconfirmed

ClosedNarita Airport（November 2022 survey）

Store D Soba restaurant
It is the second largest airport in Japan, with a total of 18,656,460 passengers in the 4th yearof Reiwa before COVID-19.
I researched a soba restaurant in Narita Airport Terminal 2.
A soba restaurant in Terminal 2 has a halal mark on the top of the showcase. Also, the menu
was written in foreign languages.

Photo 21, 22

Table 4
Store

D

78

Appearance of store D

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Yes

Yes

Yes

Other

Current Status of Information Provision on Halal Meals in Japan

3. 3

Kansai International Airport（December 2022 survey）
It is the 7th largest airport in Japan, with a total of 12,988,740 passengers in 4th year of Rei-wa before COVID-19.
Soba restaurant E

Photo 23

Food court at Kansai International Airport, Photo 24

Photo 25, 26

Table 5Store

E

Soba restaurant E in the food court

Menu above the counter

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Yes

Yes

Yes

Other

The menu above the counter indicates that the restaurant is Halal certified.

3. 4

New Chitose Airport March 2023 Survey
It is the 4th largest airport in Japan, with a total of 17,876,335 passengers in the first year of

Reiwa before COVID-19.
Store FThe koinonia on the 3rd floor of the domestic terminal displays the halal certification at theend of the showcase.

79

Photo 27, 28

Table 6

Appearance of store F

About indications such as Halal

Halal certification Halal certification Foreign language Other
notationof the markdisplay menu

Store

F

None

Yes

Yes

Store GI was informed that a curry shop in the food court of the domestic terminal also supports halal. There was no display of halal certification.
It is also necessary to develop places to eat as part of the infrastructure, and to improve convenience, such as displaying halal certification on menus, as in the case of Kansai International
Airport.

Photo 29, 30

Table 7
Store

G

80

Appearance of store G

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

None

None

Yes

Other

Current Status of Information Provision on Halal Meals in Japan

4.

About the actual situation of Halal in Yokohama（April 2023 survey）
We conducted a survey based on the Yokohama Halal Map［6］mentioned above.

Dim Sum H
It is a cafeteria-style Chinese restaurant on the second floor of a restaurant. Although it is
not halal certified, there is a description that does not use pork and alcohol.

Photo 31, 32

Table 8Store

H

Restaurant H menu

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

None

Yes

Yes

Other

Turkish Restaurant I
A store on the second floor of a multi-tenant building did not have halal certification or amenu in a foreign language.

Photo 33, 34

Appearance of Store I

81

Table 9StoreI

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

None

None

None

Other

Indian restaurant J
They displayed that they were halal-certified on signboards outside, and presented menus
written in foreign languages.

Photo 35, 36

Table 10Store

J

Appearance of store J

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Yes

Yes

Yes

Other

Turkish restaurant K
They displayed that they were halal-certified on signboards outside, and presented menus
written in foreign languages.

82Current Status of Information Provision on Halal Meals in Japan

Photo 37, 38

Table 11Store

K

Appearance of store K

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Other

Yes

Yes

Yes

Large display
or easy
understanding

Japanese restaurant L
The store is located in the basement of the building, and there is no halal certification ormenu in foreign languages.

Photo 39

Table 12Store

L

Menu displayed outside store L

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

None

None

None

Other

83

Soup restaurant M
The menu above the counter indicates that the restaurant is Halal certified.
The store was located in a large commercial facility, and there was no halal certification or
foreign language menu markings.
Table 13
Store

M
＊

5.

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

None

None

Yes

Other

Photos cannot be taken because it is a large-scale shogi facility.

Kobe Halal status survey（April 2023 survey）
When selecting restaurants, we conducted a survey using the “Kobe City Muslim FriendlyMap” created by Food Diversity. Ten）.
There are many halal restaurants around this area.

Photo 40

Mosque in Chuo Ward, Kobe

Turkish restaurant P
Store on the upper floor of the restaurant. There was no halal certification or foreign language menu on the signboard on the first floor.

84Current Status of Information Provision on Halal Meals in Japan

Photo 41, 42

Table 14Store

P

Appearance of store P

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

None

None

Yes

Other

Yakiniku restaurant Q
Store on the upper floor of the restaurant. The signboard on the first floor clearly states thatthey serve halal-certified Kobe beef. There was no foreign language menu.

Photo 43, 44

Table 15Store

Q

Restaurant Q

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Yes

Yes

Yes

Other

85

Food store R
A store specializing in halal ingredients. It indicates that it is halal certified.

Photo 45

Table 16
Store

R

Appearance of store R

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Yes

Yes

Yes

Other

Restaurant S
The store signboard clearly indicates that the restaurant is halal certified.

Photo 46

Table 17
Store

S

86

Appearance of store S

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Yes

Yes

None

Other

Current Status of Information Provision on Halal Meals in Japan

Food store T
A large sign at the entrance of the store indicates that the restaurant is halal certified.

Photo 47, 48

Table 18
Store

T

Appearance of store T

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Yes

Yes

－

Other

Turkish restaurant U
The signboard and menu indicate that the restaurant is Halal certified, and the menu is written in both foreign languages.

Photo 49, 50

Table 19Store

U

Appearance of store U

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Yes

Yes

Yes

Other

87

Meat store V
Meat store. They clearly stated that they would serve halal-certified Kobe beef. There was
no foreign language menu.

Photo 51, 52

Table 20
Store

V

Appearance of store V

About indications such as Halal

Halalcertification

Halalcertificationof the markdisplay menu

Foreignlanguagenotation

Yes

Yes

－

Other

Summary
When Muslim tourists come from overseas, it is thought that they will be able to communicate with peace of mind if there is a halal menu in a foreign language in a country where they do
not speak the language. In Kobe, there were many shops that displayed both. In the future, it ishoped that the number of stores that can be recognized by the appearance will increase.
4.

Efforts for regional revitalization through halal food offerings

1.

Case of Sano City, Tochigi Prefecture
Sano City in Tochigi Prefecture is a city with a population of 110,000 located in the northernpart of the Kanto Plain. It is a town development that considers inbound marketing that specializes in Muslims. In 2020, we conducted a hearing survey at the Sano City Hall in Tochigi Prefecture.
Initially, we tried to promote inbound tourism like other local governments, but we werelate. We are developing inbound for Muslims as a niche market.
At first, the ramen shop offered Muslim-friendly alcohol and pork-free ramen. Volunteers
took the lead in establishing the “Ryomo Muslim Inbound Promotion Council” and carried out the88Current Status of Information Provision on Halal Meals in Japan

Table 22

History of the Ryomo Muslim Inbound Promotion Council

2015
November R yomo Muslim Inbound Promotion Council established2016
 ikkokenʼs Halal gyoza won the annual award in the NIPPON QUEST foodMarch N
category
July 1st Muslim Song held
June Held Muslim inbound seminars（until October, 3 times in total）
August A three-party MOU is concluded with the local travel agency Japan Halal Tour
Center in Indonesia and Sano City.
Exhibited at the “Garuda Islamic Fair” held in Indonesia in October
Exhibited at “International Islamic Expo 2016” held in Indonesia in November
Exhibited at “Halal Expo Japan 2016” in November
2017
July “ Ryomo Halal BBQ in Sano” held
July “ Open Mosque” held o-sponsored the 1st Ryomo Muslim Inbound Promotion Council Champions
November C
TrophyNovember I nternational exchange event “Sano Twilight Festa” co-sponsored
Exhibited at “Halal Expo Japan 2017” in November
2018
March Created and released the “Patient pointing confirmation sheet”
June “Ryomo Halal BBQ in Sano” held
July E xhibited at “Overseas & Inbound Marketing 2018”2019 o-exhibited at “Japan Travel Fair 2019” held in Indonesia
March C

Fig. 5

Halal map of Sano City

89

Photo 53

Sano City Hall

Photo 54

Halal ramen shop

following activities. Currently, in Sano City, tours for Muslims are held, and ramen, dumplings,
and izakaya menus are served for Muslim friends. Prayer rooms are set up in lodging facilities
and outlets, and events such as BBQ parties are held as events for Muslims.
2.

Matsuura City, Nagasaki Prefecture
Nishinihon Uoichi is a wholesaler that operates the Matsuura Fish Market. The marine prod-

ucts handled at the West Japan Fish Market are mainly produced by purse seine fishing. Landingof coastal fisheries is also carried out, but the amount of landing is small. As of April 2022, there
were 21 small-sized and 13 large- and medium-sized purse seine fleets that landed in West Japan
Uoichi. The number of landings in 2021 was 1, 716 and 731 respectively. In 2021, the production
volume of landed fish is about 6,000 tons, and the landed value is about 9.2 billion yen（including
small-scale coastal fisheries other than purse seine）.
Nishinihon Uoichi uses large machines to sort marine products by size at the time of landing.
The sorted marine products are automatically packed in lightweight boxes without being exposed to the outside air, and are automatically transported and quickly frozen. The facility complies with EU standards and is also exported to Dubai and other countries.

Photo 55, 56

5.

Matsuura City, Nagasaki Prefecture Sorting machine

Summary
According to the Global Islamic Travel Index 2019, among non-Muslim countries, Japanranks third, following Singapore（1st）and Thailand（2nd）, along with the United Kingdom andTaiwan in the Friendly Countries Ranking of Islam. country.

90Current Status of Information Provision on Halal Meals in Japan

In Japan, various arrangements have been made to accommodate Muslims. Prayer rooms arebeing maintained at airports, and halal food is being provided.
However, due to the immigration restrictions on foreigners to prevent the spread of thecoronavirus, some businesses have significantly reduced their operations. It is expected that the
number of Muslim tourists visiting Japan will increase in the future after the end of Corona.
Prayer rooms are installed at airports and shopping centers. Even for tourists, it is a necessary
condition and a pleasure to have a facility that caters to Halal food. In addition to actively inviting, you should display the indication of halal correspondence.
In addition, we surveyed halal restaurants in Yokohama and Kobe, and found that many ofthem were halal-certified and displayed menus in foreign languages. In an unfamiliar place where
you donʼt understand the language, it is very effective to put it on the outside of the store.
It is also important to provide information on cooking by Muslims living in Japan（Turkey,
Indonesia）.Personal screens on Philippine Airlines domestic flights offer a service that shows thelocation of Mecca.（As of November 2022）It is also necessary to provide multifaceted services.
References［ 1 ］Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism, Overview of action planfor dealing with Muslim tourists visiting Japan.
https://www.mlit.go.jp/common/001235640.pdf（reference 2020―4―29）［ 2 ］Naoto Higuchi, Kiyoto Tanno, Transcending borders of food culture and formation of halal food industry : A
case study of Muslim immigrants living in Japan, Tokushima University Social Science Research No. 13, pp. 99―
105（2000）.
［ 3 ］Ministry of Agriculture, Forestry and Fisheries, case study of exporting halal staff of domestic halal―certified companies.
https://www.maff.go.jp/j/shokusan/export/torikumi_zirei/pdf/q_haral.pdf（referenced 2020―4―29）［ 4 ］Yuya Murakami, Overview of the Islamic Food Market for Export ― Considering Points to Consider for Halal Support in Brewed Foods―, Journal of the Brewing Society of Japan, Vol. 111, pp. 728―730（2016）.
［ 5 ］Ministry of Agriculture, Forestry and Fisheries, Expanding Halal Market and Current Situation ~Basics ofHalal Market~.
https://www.maff.go.jp/tohoku/kihon/yusyutu/kyougikai/pdf/tanaka-siryou.pdf（reference 2020―4―29）［ 6 ］Fumiko Hayashi, “Vegetarian Traveler” completed !, Ministry of Agriculture, Forestry and Fisheries, Case
Study of Halal Staff Export Efforts of a Domestic Halal Certified Company, Yokohama Guidebook for “Muslim
Travelers”.
https://www.maff.go.jp/j/shokusan/export/torikumi_zirei/pdf/q_haral.pdf （Reference 2020―4―29）［ 7 ］Yasuhiro Fukushima, Dealing with Muslim Tourists and Exporting Halal Foods, Field+ : Field Plus : Research Institute for Languages and Cultures of Asia and Africa, Tokyo University of Foreign Studies［Ed.］no. 16 p. 10―11, 2016.
［ 8 ］Ministry of Land, Infrastructure, Transport and Tourism ― Statistics/Data （https://www.mlit.go.jp/
koku/15_bf_000185.html））［ 9 ］Food Diversity, Kobe City Muslim Friendly Map, https://fooddiversity.today/article_4873.html（reference
2023―5―5）［10］Takuya Ide, Research on the creation of a store map that provides meals for Muslims in Yokohama Cityand its effects（interim report）,Social Behavioral Science Laboratory, Department of Management Engineering,
Faculty of Engineering, Kanagawa University, 2020.
［11］Sano City, Initiatives for Inbound（Foreigners Visiting Japan）, https://www.city.sano.lg.jp/kurashi_gyosei/
kanko_bunka_sports/kanko/7029.html（reference 2023―5―5）

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