PRESS RELEASEGUCCI AND INTESA SANPAOLO SUPPORT “MADE IN ITALY”
PRODUCTION EXCELLENCE WITH THE “SVILUPPO FILIERE”
PROGRAMME• The collaboration aims at supporting local growth projects, international
expansion programmes and the renewal of production structures ofcompanies in the Gucci supply chain• Companies in the supply chain will have quick access to a wide range ofloans, at the best terms and conditions, and with faster disbursement ofloans• Intesa Sanpaolo’s “Sviluppo Filiere” programme, which was launched in2015, has been renewed with an innovative model to support the entire
Italian production system to ensure it restarts after the Covid-19 emergency
Milan, 28 May 2020 - Gucci and Intesa Sanpaolo continue the collaboration started in theearly stages of the Covid-19 emergency, with the fundraiser We Are All in This Together for
the National Department of Civil Protection, and announce a new initiative to support “Madein Italy” production excellence.
With the “Sviluppo Filiere” programme, which was launched in 2015 and that has now beenrenewed, Gucci and Intesa Sanpaolo join forces to help excellent small and medium-sizedenterprises of production supply chains to survive the emergency caused by the Covid-19
pandemic and launch their recovery and growth plans. The initiative was introduced to better
evaluate small and medium-sized enterprises and to support them with innovative
methodologies, leveraging the Group’s sectoral skills and its strong presence in Italy. Behindfamous “Made in Italy” companies there are thousands of Italian SMEs (suppliers) who play
an important role in the manufacture of their products and are part of their production chain,contributing to the success and fame of leading Italian brands.
Thanks to the partnership that has been announced today, companies in Gucci’s supply chain
will enjoy the benefits of the “value” of the supply chain leader obtaining advantageous terms
and conditions with fast access to loans, cutting down the times to obtain the liquidity theyneed, while using concessions and initiatives generally reserved to large corporate customers.
In particular, the range of loans linked to the Covid emergency was included in the supply
chain programme, helping companies face this phase of difficulty and restart.The agreement aims at helping Gucci’s supply chain, of Italian small and medium-sizedenterprises, artisan workshops, in the leather goods, shoes, accessories, clothing and jewellery
sectors that provide jobs to more than 20 thousand people, with their local growth projects inItaly, international expansion programmes and projects to renew production structures. The
strength of the agreement lies in pooling Gucci’s industrial, technical and operational knowhow, which has developed a strict supplier evaluation system, with Intesa Sanpaolo’s
financial soundness, expertise and level of service towards SMEs.
As corporate supply chain leaders of excellence - that are able to unite entire production
chains and are particularly sensitive to their suppliers’ needs - Intesa Sanpaolo and Gucci
have entered a collaboration that will allow Intesa Sanpaolo to analyse and add value to themembership of suppliers in the supply chain, while giving full value to the industrial context
in which they operate and ensuring important price advantages.
Thanks to digitised procedures and an effective exchange of information between the twopartners, the loan process will be faster and more streamlined, in order to meet the need ofsmall and medium-sized enterprises to cut down on times in obtaining resources from thefinancial system.
Intesa Sanpaolo will also provide Gucci’s supply chain with financial instruments andsolutions created specifically for the needs of small and medium-sized enterprises, and othercommercial collaboration actions will be introduced by the two partners.
By renewing the “Sviluppo Filiere” programme, Intesa Sanpaolo intends to launch an
innovative model to support the entire Italian supply chain system, in order to allow rapid
credit access by leveraging, in the supplier credit assessment process, the “intangibles” ofbeing a member of the supply chain, thanks to the industrial information provided by theSupply Chain Leader. Small and medium-sized enterprises will thus be able to face the costs
incurred during the lockdown and cover the investment necessary for recovery.
***
Marco Bizzarri, President and CEO of Gucci commented: “From the first day of the COVID19emergency, we launched a crowdfunding project by mobilising the global Guccicommunity: the priority was to give immediate help to doctors, nurses, scientists andhealthcare professionals on the front line. The spirit of community, the awareness of acommitment to be shared together remain our priority even during the "phase 2" of thisemergency, no less complicated than "phase 1". This spirit - the spirit of "We Are All in This
Together" - embodies the commitment of all Made in Italy forces, which is much more than alabel: it is a way of conceiving beauty and, consequently, life.
Gucci's dream of beauty is an Italian dream that tells the world a story about the power ofimagination and the incredible skills of Italian manufacturing. For almost a century Gucci's
foundations have been the know-how and skill of a supply chain of small artisans thatrepresents the heart of Made in Italy.

Through Sviluppo Filiere Project that we launched today with Intesa Sanpaolo, our goal isto ensure that the Made in Italy flag, while the economy restarts, can continue to represent
Italian heritage in the world as it has always done so far”.
“The Sviluppo Filiere Project - said Carlo Messina, Managing Director and CEO of Intesa
Sanpaolo - is intended as an additional concrete and effective tool that we offer to Italiansmall and medium-sized enterprises, with an eye on the present to help them face theemergency of recent months and an eye on the future, to support them in their economic
recovery and development projects, including international projects. The agreement that weare launching thanks to our partnership with a prestigious brand such as Gucci intends tocreate an innovative model to support Italian supply chains, a system with thousands of small
enterprises and artisans, that are often family businesses, with close ties to their own
territories. We are perfectly aware that behind the strength of a brand there is a fabric ofrelationships, activities and ties that are the ecosystem of a territory and play a key role inthe success of the Italian Fashion Sector. For us supporting the supply chain means standing
side-by-side not only of enterprises, but also and above all, the territories and local
communities that are their heart and quintessential driving force.”
Fashion is the second most important manufacturing sector of Italian industry with an annual
turnover of 95 billion euro and an economic system involving over 60,000 enterprises
including SMEs, artisan and commercial enterprises, and approximately 600,000 workers,
according to the data of the Camera Nazionale della Moda Italiana (Italian Fashion IndustryAssociation) and Confindustria Fashion (Federation of textile, fashion and accessories
companies and associations). The excellence of the associates’ products is confirmed by thevery high export rate, equal to over 66% of the turnover, and is guaranteed by the uniquenessof the supply chains that include small and large companies deeply rooted in the territory.
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