3rd quarter

Financial Presentation (The Nine Months Ended December 31, 2009)
February 5, 2010

FIELDS CORPORATIONTHE GREATEST LEISURE FOR ALL PEOPLE
FIELDS CORPORATIONJASDAQ:2767

Copyright 2010 FIELDS CORPORATION All rights reserved.

1

Copyright 2010 FIELDS CORPORATION All rights reserved.

Contents

Full-Year Forecast for the Year Ending
March 2010 (Consolidated)

Today's Highlights
 Highlights for the Financial Presentation(The Nine Months Ended December 31, 2009)3

 Full-Year Forecast for the Year Ending March 2010

11(Consolidated) (Reference) Targets for the Mid-Term Management
Plan12The Nine Months Ended December 31, 2009
Results (Consolidated)
 Highlights for the Nine Months Ended December 31,

2009 – Pachinko/Pachislot (PS) Field
 Results for the Nine Months Ended December 31,
2009 (P/L)
 Segment Information for the Nine Months Ended

December 31, 2009
 Results for the Nine Months Ended December 31,

2009 (B/S) (Overview) Statement of Cash Flows for the Nine Months Ended

December 31, 2009 (Overview)567
8
9
Copyright 2010 FIELDS CORPORATION All rights reserved.

2

Highlights for the Financial Presentation(The Nine Months Ended December 31, 2009)
1. Expected results for the nine months ended December 31, 2009are very close to those plannedy Cumulative pachinko machine sales: 281,981 [3 models]y Cumulative pachislot machine sales:

12,677 [4 models]

2. Introduction of several machines with high-potential in the 4th quartery Pachinko machines [3 models](CR GTO/CR Neon Genesis Evangelion-The Angels are Back Again YF/CR Shimizu no Jirocho-The Bonds of Life)y Pachislot machines [2 models](Neon Genesis Evangelion-Die Spur der SEELE/1 model)

3. No revisions to the full-year forecast

4. Recent trends in the pachinko/pachislot market and our future activities

Source:Fields

Copyright 2010 FIELDS CORPORATION All rights reserved.

3

The Nine Months Ended December 31, 2009 Results (Consolidated)
 Highlights for the Nine Months Ended December 31, 2009

– Pachinko/Pachislot (PS) Field
 Results for the Nine Months Ended December 31, 2009 (P/L)
 Segment Information

for the Nine Months Ended December 31, 2009
 Results for the Nine Months Ended December 31, 2009 (B/S)(Overview) Statement of Cash Flowsfor the Nine Months Ended December 31, 2009 (Overview)

56789Copyright 2010 FIELDS CORPORATION All rights reserved.

4Highlights for the Nine Months Ended December 31, 2009– Pachinko/Pachislot (PS) Field
 Market environment: Sluggish business at pachinko halls despite the stable income gained frompachinko machines(MAX type) or due to lower lease fees for pachinko balls, andthe installation and operation of pachislot machines has seemingly bottomed out.

Pachinko/Pachislot(PS) Field

 3Q sales results: Pachinko machines(1 model), Pachislot machines(2 models) as sole sales agent⇒ Results as planned up to 3Q(Unit: Machines)

Pachinko machines

Pachislot machines

1Q
CR Neon Genesis Evangelion-The Beginning and the End

Aim for the Ace!

CR Showa Legend
Minami Haruo

Initiallyplannedintroduction
period6,055

250,146

22,193

1,805

23,99815,697

CR Iron Chef

I am KONISHIKI

4Q
CR Neon Genesis Evangelion CR Shimizu no Jirocho-The Angels are Back Again YF-The Bonds of Life

©Minami Creates ©Sammy ©GINZA©FIELDS ©Bisty©KP ©FIELDS©Japan Sports Marketing Inc.
©Kensuke Office ©Sammy ©RODEO

7,860 1st Half 274,144

4,817

20,514

Hono No Nekketsu Kyoshi

1Q-3Q 281,981 1Q-3Q 12,677 1Q-3Q 294,658

Coming soon

On salesNeon Genesis Evangelion- Die Spur der SEELE

Source:Fields©Color ©Color GAINAX ©Bisty©Sumika Yamamoto
Saturday Night Fever®&©2008 Paramount Pictures. All Rights Reserved.
©John Travolta, Licensed by Cross Media International, LLC.

244,091

1st Half 266,2841st Half

3Q

Total

Saturday Night Fever

2Q

CR GTO

Pachinko machine Pachislot machinesalessales©Toru Fujisawa/Kodansha©GAINAX Color/Project Eva. ©Bisty©GAINAX Color//Project Eva. ©Color ©BistyCopyright 2010 FIELDS CORPORATION All rights reserved.

5

Results for the Nine Months Ended December 31, 2009 (P/L)(%): Ratio against net sales

Consolidated
Net sales
Operating income
Ordinary income
Net income
Number of employees(Consolidated)Year Ended March 2009
1st Half
1Q-3Q
Full-Year
Results
Results
Results

41.5

65.0

73.0

1Q
Results

16.0

Year Ending March 2010
1st Half
1Q-3Q
Results
Results

3.2

6.0

1.9

8.5

21.4
5.3

（7.8%）（9.3%）（2.7%）（53.2%）（25.1%）

24.5
1.3（5.6%）

3.0

5.6

0.9

8.5

5.01.0（7.3%）（8.6%）（1.4%）（53.1%）（23.6%）（4.5%）

0.8(1.6)

(1.4)

4.7

2.1(0.2)（2.0%）（2.5%）（-%）（29.4%）（10.2%）

（-%）

1,118

1,099827869873914(Unit: Billion yen)

Rate of Increase/
Decrease YOY (%)(62.3%)(77.6%)(80.5%)-%■ Extraordinary loss of ￥0.4 billion resulting from the loss on disposal of tangible fixed assets inconjunction with the preparation of the Osaka Branch (posted in 2Q)■ Current income taxes of ￥0.9 billion(Reference)Non-consolidated
Net sales
Operating income
Ordinary income
Net income

Source:Fields

Year Ended March 2009
1st Half
1Q-3Q
Full-Year
Results
Results
Results

1Q
Results

Year Ending March 2010
1st Half
1Q-3Q
Results
Results

34.3
5.6

51.0
7.6

53.1
3.8

14.9
8.6

19.2
5.7

20.9
1.9

（16.4%）（15.0%）（7.2%）（57.9%）（29.7%）（9.1%）

5.4

9.6

5.8

8.7

5.8

2.1

（16.0%）（18.9%）（11.0%）（58.8%）（30.5%）（10.3%）

3.2

5.4

1.1

5.1

3.0

0.9

（9.4%）（10.6%）（2.2%）（34.5%）（16.0%）（4.6%）

Rate of Increase/Decrease YOY (%)(58.9%)(75.2%)(77.6%)(82.2%)

Copyright 2010 FIELDS CORPORATION All rights reserved.

6

Segment Information for the Nine Months Ended December 31, 2009
Favorable sales of CR Eva 5th; [2Q][3Q]Decrease in the number of new models
 Pachinko/Pachislot (PS) Field : [1Q]
introduced, and preparation for the introduction of machines with high-potential in 4Q
 Mobile Filed: [3Q] Paying membership of approximately 380,000(as of the end of December 2009): [3Q] Ongoing active involvement in a group synergy business with the Pachinko/Pachislot (PS)
 Other Field
Field(Unit: Million yen)*
Year Ended March 2009
Year Ending March 2010
1st Half

3Q

41,590Pachinko/Pachislot (PS) Field
Sports Entertainment Field

*

*

1Q-3Q

1st Half

3Q

23,46165,051

21,444

3,077

24,521

34,957

17,54452,501

19,4152,090

21,505

1,977

1,018

2,995

1,181

626

1,807

Mobile Filed

736

432

1,168

991

412

1,403

Game Field

4,127

4,624

8,751

---

Other Field

66

49

115

259

11270

(274)

(206)

(480)

(403)

(63)

(466)

3,252

2,830

6,082

5,386

(4,018)

1,368

Pachinko/Pachislot (PS) Field

5,569

2,143

7,712

5,407

(3,944)

1,463

Sports Entertainment Field

(342)

(95)

(437)

(162)

(91)

(253)

Mobile Filed

227

146

373

247

58305

Game Field(1,619)

693

(926)

---

Other Field

(596)

(30)

(626)

(17)

(52)

(69)

14(27)(13)(89)

11(78)Net sales

Elimination or Incorporation
Operating income

Elimination or Incorporation

1Q-3Q* Figures for the year ended March 2009 indicate reference values after reclassification.
* Figures for the 3rd quarter are simply subtracted from figures for the nine months(1Q-3Q).
Source:Fields

Copyright 2010 FIELDS CORPORATION All rights reserved.

7Results for the Nine Months Ended December 31, 2009 (B/S)(Overview)(Unit: Million yen)

Increase/Decrease fromprevious quarters
Factors causing the increase/decrease

At December At March At December At December At March
31, 2008
31, 2009
31, 2008
31, 2009
31, 2009(III)-(I)(III)-(II)
(I)
(II)
(III)
Total current assets

47,667

25,13524,317 (23,350)(818)(Cash and cash equivalents)

12,902

11,181

14,256

1,354

3,075 (III)-(II): Increase due to sales of CR Eva 5th(Inventories)

3,759

963

1,642

(2,117)

Total fixed assets

27,99826,92925,491(2,507)(Total tangible fixed assets)

11,18910,898

9,815(1,374)(Total intangible fixed asset)

3,299

2,761

2,387

(912)

(Total investments and other assets)

13,50813,26813,287(221)

Total assets

75,66552,06449,808 (25,857)

Total current liabilities

25,272

7,547

7,481 (17,791)(Short-term borrowings)

3,396--(3,396)

Total fixed liabilities

5,948

5,021

4,326

(1,622)

Total liabilities

31,22012,56811,807 (19,413)

Total net assets

44,44539,49638,000Total liabilities and net assets

75,66552,06449,808 (25,857)(6,445)(III)-(I): Decrease in Game Field products in679 progress(1,438)(1,083)(III)-(II): Decrease due to the sale of the Tokyo
Office’s building and land as well as disposal ofbuildings, etc. in conjunction with the preparation of
the Osaka Branch(374) (III)-(I): Decrease in goodwill relevant to D3 Inc.
(III)-(II): Increase in long-term loans and19 decrease in deferred tax assets(III)-(II): Decrease due to the sale and disposal of(2,256) buildings and land(66) (III)-(II): Decrease in deposits received(III)-(I): Decrease in the share relevant to D3 Inc.,- etc.

(III)-(II): Decrease due to redemption of corporate(695) bonds(761)(III)-(II): Decrease in retained earnings as profit(1,496) decreased(2,256)* The B/S for D3 Inc., which was a consolidated subsidiary in the year ended March 2009, has been nonconsolidated since the end of March 2009.
Source:Fields

Copyright 2010 FIELDS CORPORATION All rights reserved.

8Statement of Cash Flows for the Nine Months Ended December 31, 2009
(Overview)(Unit: Million yen)

Year Ended March 2009
Nine Months Full-Year

Nine Months

Year Ending March 2010
Factors

666
2,868
5,958 Decrease in notes and accounts receivable-trade
2,812
1,309
Decrease in deposits received
Proceeds from sale of tangible fixed assets
615
(357)
(649) Expenditure for loans
Purchases of tangible fixed assets(411)
Dividends paid
(1,501)(660)(2,238) Redemption of corporate bonds
Purchase of treasury stock(76)
Income before income taxes and minority interest
Income taxes refund

Cash flows from operating activities

3,714

4,147

Cash flows from investing activities(5,120)(6,182)

Cash flows from financing activities

1,604

602

Effect of exchange rate changes on cash and cash
equivalents
Increase (decrease) in cash and cash equivalents

(116)

(79)

(6)

82
12,693
12,776(1,512)
12,693
11,181

3,064
11,181
14,246

Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period

8,000
6,000
4,000CF from operating activities

CF from investing activities

CF from financing activities
5,958

4,147

3,714
1,604

2,000602

0-649-2,000-2,238-4,000-6,000-5,120-8,000Year Ended March 31, 2009 (1Q-3Q)
Source:Fields-6,182
Year Ended March 2009

Year Ending March 31, 2010 (1Q-3Q)
Copyright 2010 FIELDS CORPORATION All rights reserved.

9Full-Year Forecast for the Year Ending March 2010 (Consolidated) Full-Year Forecast for the Year Ending March 2010(Consolidated)

11 (Reference) Targets for the Mid-Term Management Plan

12

Copyright 2010 FIELDS CORPORATION All rights reserved.

10Full-Year Forecast for the Year Ending March 2010 (Consolidated) 4Q: Introduction of the pachinko machine, CR Shimizu no Jirocho, advanced approach with a new concept
in the industry
 4Q: Expansion of sales by introducing a major-title pachislot machine, Neon Genesis Evangelion-Die Spurder SEELE Full year: Achievement of results up to 3Q as planned; no revisions to the full-year forecastHighlights(%): Ratio against net sales

Year Ended March 2009Consolidated

1st HalfResults

Net sales
Operatingincome
Ordinary
incomeNet income

1Q-3Q
Results

41.5
3.2（7.8%）

3.0（7.3%）

0.8（2.0%）

Year Ending March 2010

Full-Year
Results

65.0
6.0（9.3%）

5.6

1st Half
Forecast

73.0
1.9（2.7%）

0.9（8.6%）（1.4%）

1.6(1.4)（2.5%）

22.0
4.5（20.4%）

4.5（20.4%）（-%）

1.9（8.6%）

1Q-3Q
Results

Results

21.4
5.3（25.1%）

5.0

Full-Year
Forecast

24.5
1.3（5.6%）

1.0（23.6%）（4.5%）

2.1(0.2)（10.2%）

Pachinko machines

（-%）

YOY
Increase/
Decrease

Rate ofIncrease/
Decrease (%)

70.0
10.0(3.0)(4.2%)

8.0

410.2%

10.0

9.0

909.1%

4.5

5.9−%（14.2%）（14.2%）（6.4%）

Pachislot machines
Initiallyplannedintroduction
period3Q
CR Iron Chef

I am KONISHIKI

Hono No Nekketsu Kyoshi

4Q

Coming soon
CR GTOCR Neon Genesis Evangelion-The Angels are Back Again YF

Source: Fields©FIELDS ©Bisty©KP ©FIELDS©Japan Sports Marketing Inc.
©Kensuke Office ©Sammy ©RODEO(Unit: Billion yen)

©Toru Fujisawa/Kodansha©GAINAX Color/Project Eva. ©Bisty©GAINAX Color//Project Eva. ©Color ©Bisty

CR Shimizu no Jirocho-The Bonds of Life

Neon Genesis Evangelion-Die Spur der SEELE
Copyright 2010 FIELDS CORPORATION All rights reserved.

11(Reference) Targets for the Mid-Term Management Plan

Target operating income for the Year Ending March 2014 of ￥25 billion or more
* Target contribution by Group companies: 20%￥30billion

MidMidTerm
TermPlanPlan
MilestMilestoneoneOffering
Offering aa series
seriesofof innovative
innovative
titlestitlesOffering
Offering aa powerful
powerful lineup
lineupofof pachinko/pachislot
pachinko/pachislot
machinesmachines

ReleasingReleasing 1st1stKYORAKU
machines
KYORAKU machinesTwo
Two Kyoraku
Kyoraku
productsproducts￥25 billion or more

￥20 billion￥20billion￥17 billion
Pachinko/Pachislot￥14 billion

Results￥10billion

21￥10 billion

Synergeticbenefits

10.5
Year Ending
March 2010

Year Ending
March 2011

Period to reinforce pachinko/pachislot planning anddevelopment capabilities

Period to restructure the group portfolio
Source: Fields

2Year Ending
March 2012

Year Ending
March 2013

First Term of Mid-Term Plan

4

Other factors

Year Ending
March 2014
Second Term ofMid-Term Plan

Copyright 2010 FIELDS CORPORATION All rights reserved.

12Disclaimer/ContactThe plans, strategies and estimates of the Company indicated in these documents,
other than actual results and facts, include potential risks and uncertainties and cannot
be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic
environment of the pachinko/pachislot market in which the Company operates, market
competition and the products handled by the Company.

 IR Section, Corporate Communications OfficeContact Tel.

: +81-3-5784-2111

 E-mail: ir@fields.bizCopyright 2010 FIELDS CORPORATION All rights reserved.

13