Brand Requirements
October 2023
Leveraging the strength of
the Visa brand in an everchanging digital landscape.

VISA PUBLIC

Visa
DigitalIntroduction

Navigation

Brand Elements

eCommerce

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Tool Box:

Solutions:3

Introduction

28 eCommerce

The enclosed UX/UI requirements will help you create Visa-enabled

4

UX/UI Experience

29 Click to Pay

experiences that put the end user in control through all phases of the4

Digital Tone of Voice37 Visa Installment SolutionsTM

5

Accessibility

43 Push Payments (Visa Direct)

The information contained in these Visa Branding Requirements

6

Visa Digital Brand Elements

45 P2P (Peer-to-Peer) Payments

is mandatory and must be adhered to. To address the specific needs

7

Visa Brand Mark / Colors

47 Funds Disbursementsof the technology available at any given time, relevant exceptions may

8Visa Brand Mark / Size and Spacing

49 Issuer Mobile Banking Applications and Wallets

9

Visa Brand Mark / Product Identifiers

51

payment process.

be made with Visa’s written consent.
© 2023 Visa. All Rights Reserved.

The trademarks, logos, trade names and service marks, whether registered or unregistered(collectively the “Trademarks”) are Trademarks owned by Visa. All other trademarks not attributed toVisa are the property of their respective owners.
Visa is committed to providing our partners and interested parties with greater insight into Visa’s
operations. As part of our effort, we are pleased to provide access to the latest edition of the Visa
Digital Brand Requirements, which govern use of the Visa Trademarks, along with the Visa Core
Rules and Visa Product and Service Rules which apply to Visa’s financial institutions operating as aparticipant within the Visa payment system

Scan to Pay (QR Payments)

10 Visa Sensory Branding / Sensory Elements

55 Cash-Based Transactions

11

Visa Sensory Branding / Graphical Elements

57 IoT

12

Visa Sensory Branding / Animation Behavior

58 Connected Car

13

Visa Sensory Branding / Color Options

60 Voice Activated Devices

14

Visa Sensory Branding / Confirmation Icon/Message

62 Smart Home

Examples included in this guide are for illustrative purposes only. Program providers are responsible
for their programs and compliance with any applicable laws and regulations. These materials
should not be relied upon for legal, regulatory or other advice. You should independently evaluate
all content and recommendations in light of your specific business needs, operations and policies
as well as any applicable laws and regulations. Visa is not responsible for your use of these materials,
including errors of any kind, or any assumptions or conclusions you might draw from their use.
You should consult with your own Legal Department when creating your marketing programs andmaterials. The Visa Branding Requirements may be updated or modified by Visa from time to time.
THIS MATERIAL IS PROVIDED ON AN “AS IS,” “AS AVAILABLE,” “WITH ALL FAULTS” BASIS WITHOUTWARRANTY OF ANY KIND. YOUR USE IS AT YOUR OWN RISK.

15

Visa Sensory Branding / Customization Options

64 Urban Mobility Payments

16

Visa Sensory Branding / Viewports

67 Digital Points of Sale

17

Visa Sensory Branding / Special Devices

68 mPOS18

Credentials

70 Visa Tap to Phone

The Visa Digital Brand Requirements must not be duplicated, in whole or in part, without priorwritten permission from Visa. If you have questions about the Visa Digital Brand Requirements,
please contact us.

20 Digital Card Art

72 Unattended Retail

22 Card Input

74 Contact Us

24 Click to Pay Icon
26 Contactless Icons
27 QR Code (EMVCo QR) Icons

2 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

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Introduction

Introduction
Welcome! This document will provide you with an understandingof how to incorporate mandatory Visa brand elements into
your digital payment experiences. By doing so, you ensure thatthe strength of the Visa brand supports you in keeping pacewith innovation, maintaining your relevance, and enabling youraudience to be wherever they want to be.

3 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

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Introduction

Introduction
UX/UI Principles:
As digital payment innovators, we push to make the payment processsmooth and intuitive. Our ongoing pursuit is to create user experiences thatempower consumers and exceed their expectations in making the payment
process easy, quick, and seamless. To the right, our core principles lead theway to achieving these goals.

Digital Tone of Voice:In an era of “snackable” content, our digital tone of voice communicates
to consumers concisely and clearly. We do not speak to bots. We speak tofamily and friends – the very people who rely on our payment methods tolive their lives to the fullest wherever they want to be.

4 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

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Time

PeopleBrand

Expertise

We create every phase of thepayment process to be quick,straightforward, and satisfying inevery environment.

We build human-centric, intuitive
processes that are the key toenabling people around the world
to get closer to what they want
and help them thrive.

We innovate. We pushboundaries. And we strive to
make paying easier in a world thatis constantly changing.

You place us on the cuttingedge of technology and keep us
current with industry advances,latest best practices, andinnovative resourcefulness.

No need to over complicate or
confuse.

We empower our end users with
empathy, not machinery.

We deliver consistency in the value
we bring to consumers wherever
they are engaged with us.

As a creator of our digital brandexperiences, you help further the
Visa brand.

Introduction

Introduction

Brand Elements

Access for Everyone

Accessibility: Why Visa cares
WWe want the products and experiences we produce to be accessible toeveryone, everywhere. We seek to create an environment where individual
differences, experiences and capabilities are valued. That environment
enables the creation of secure, convenient, and affordable payment andother financial services that are accessible and usable by people of all abilities.
Web Content Accessibility Guidelines (WCAG) 2.1 AA is the latest global
standard for accessibility and when products conform to this standard,
they are better products for people around the globe, with fewer barriers topeople with disabilities..
Visa created the Visa Global Accessibility Requirements (VGAR) to aid in
implementation of WCAG 2.1 AA.

5 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Everyone – regardless of individual
differences, experiences, and abilities,
should be able to access the many
benefits of Visa’s financial products andservices.

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Introduction

Visa Digital
Brand Elements
The Visa digital experience may be expressed in many ways.
From our logo to our multisenstory branding, we communicate
most clearly and effectively through the correct use of ourbrand elements.

6 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

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Introduction

Visa Digital
Brand Elements
The Visa Brand Mark:The Visa Brand Mark is our logo. It’s our identity. It’s the single most enduring
and recognizable asset in any language and adaptable to any scale. It brings
immediate recognition to our brand and offers confidence to any transaction.*

Colors:
Wherever the Visa Brand Mark is shown, it must be clearly displayed. Its color
must have sufficient contrast with the background so the logo is easily viewed
by users as an appropriate expression of our brand. There are only two color
options:		Background color

Visa Brand Mark color		

Dark color		

White (#FFFFFF)

		Light color		

Blue (#1434CB)

The Visa Brand Mark cannot be displayed in any other color apart fromthe specified white and blue. For monochrome screens, use only a dark
background color with a white Visa Brand Mark.
* Visa Canada has specific trademark requirements that must be followed when using the Visa Brand Mark on
its own or within a composite logo. Issuers must display an asterisk (*) symbol next to the Visa Brand Mark
when used on cards, in print, or in online applications.

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Visa Brand Mark on Dark Colors

Visa Brand Mark on Light Colors

To create as much contrast as possible, making the Visa Brand Mark easy toidentify, use only white Brand Marks when dark backgrounds are present.

If light backgrounds are present, create as much impact and visibility for the Visa
Brand Mark as possible. On lighter colors, only the Visa Blue logo may be used.

Introduction

Visa Digital
Brand Elements

Brand Elements

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DO NOT...

X = Height of the “V.” Apply 1X clear space around all sides of the Visa Brand Mark
when possible.

Do not render the Visa Brand Mark disproportionately to surrounding contents,
and always leave enough clear space evenly around all four sides so it doesn’t feel
crowded or contained.

On all displays and screens, the Visa Brand Mark must be shown at aminimum size that ensures the mark is clearly legible and not distorted. You
must also always maintain adequate clear space around all four sides of theBrand Mark.
On small screens, size the logo relatively similar to other contents in yourexperience to achieve consistent readability.

When the Visa name appears in text, it must always appear with an
uppercase “V” followed by lowercase letters. The name should never appear
in all caps or all lower case.

8 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicContact Us

Visa Brand Mark Spacing

Size and Spacing:

The Visa Word Mark:

Points of Sale

Visa Word Mark in Text

DO NOT...

DO NOT...

When displaying the Visa name intext, make sure to use sentence caseas shown here:

To properly display the Visa word mark,do not use all caps or all lower case.

When a seller offers mPOS checkout,
POS signage with Visa Brand Mark andother network acceptance marks, do
not use the old blue Visa Brand Markalso commonly referred to as the“Visa Flag.” Only use the new, brighterand more dynamic representation of
the blue Visa Brand Mark.

Visa .... 1234

VISA .... 1234

X

X

X
Con
paymetactless
nts
accep onlytedIntroduction

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Product Identifier with Brand Mark

Product Identifier in Text

The product identifier, when usedin conjunction with the Visa Brand
Mark, helps to quickly identify aproduct or service without sacrificing
brand recognition.

In text formats, the product identifier must be simple, clear, and complete.

Product Identifiers:

Visa Gold
Your transaction is complete

Visa product identifiers are Visa product names displayed along with the Visa
Brand Mark. Our product portfolio is diverse, making it more appropriate insome cases to use a Visa product identifier instead of the main Visa Brand
Mark by itself.

Product Identifier with Brand Mark on Card
The product identifier and Visa Brand Mark as part of the card image makes
products from our portfolio instantly recognizable.

For our Visa Signature® and Visa Infinite® suite of products, the Visa Brand

DO NOT...

stand alone Visa Brand Mark. In certain regions where the standalone Infinite®
identifier is offered, it may be used in place of the product ID.*
When the technology platform doesn’t support graphics, the Visa brand

Visa Signature

name, Visa product name, or name of the Visa-owned mark must appear in
text in place of the Visa Brand Mark or Visa card image.
The first letter of each word must be capitalized, with the remaining letters inlower case.
* In lieu of the Visa Brand Mark with Infinite product ID, the Visa Brand Mark and Stylized Visa Infinite
product identifier may be used in all regions except the US.
Certain products may require a source of funds identifier (credit, debit, prepaid) be placed on the card whenissued in specific countries and territories due to local law or regulation. Please refer to the Visa Product
Brand Standards or contact your Visa representative.

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X

Do not display any of the Visa Signature® or Visa Infinite® suite of products
without their corresponding product identifier directly under the Visa
Brand Mark.

Mark with the product identifier underneath must be displayed instead of the

Stylized Visa Infinite Product Identifier

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eCommerce

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The Visa Brand Mark in motion
symbolizes our constant push toopen new doors in commerce. The
Visa animation is designed to add
confidence and delight in the digital
payment world.

Cshaptic vibration design. Experience Visa Sensory Branding in action.

A

moment occurs to signify a Visa event has taken place (for example, acompleted transaction) within the context of the user experience.

The Visa Sound – Hearing Is Believing
The “audio” element of the Visa
Sensory Branding suite is specificallydesigned to express the Visabrand. The sound indicates speed,
convenience, and complements
the Visa animation and Visa haptic
vibration.

Depending on solution and platform capabilities, you may include all three
Visa Sensory Branding elements together or use them separately. If yourpayment experience doesn’t include a screen, use the Visa sound and/or
haptic vibration without the animation. If your experience uses primarily
spoken confirmation, such as through a virtual assistant, you can play the
Visa sound alongside a verbal confirmation such as “Your order has been
submitted.”

10 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

The Visa Haptic Vibration – The “Feeling” Element
The Visa haptic vibration is designed
to be used in conjunction with
the Visa animation and the Visasound. The vibration pattern
instinctively communicates payment
confirmation to users on the go.

A: Animation
B: Sound
C: Haptic Vibrations

Visa Sensory Branding elements must be used at the instant a brandContact Us

Animation. Sound. Haptic vibration. When used together, these sensory elementsbuild user confidence and simplify digital payment experiences and brand events.

In a seamless Visa payment experience, multisensory branding indicatesbrings opportunities to support transactions through motion, sound andPoints of Sale

Visa Sensory Branding in Action

The Visa Animation – Seeing in Motion

Sensory Branding:actions that are automatic and invisible to users. Visa multisensory branding

Urban MobilitysVisa Digital
Brand Elements

Brand Elements

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Visa Digital
Brand Elements

Brand Elements

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Visa Sensory Branding: Animation – Graphical Elements

Graphical Elements:
Part 1 – Animated Visa Brand Mark: The animated Visa Brand Mark appears
in the new Visa Blue and its animation capitalizes on the natural checkmarkshape of a ‘V’.
Part 2 – Confirmation Message/Icon: An icon, such as a checkmark, ormessage, such as “Approved,” follows the animated Visa Brand Mark as asymbol of confirmation or completion.

11 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Part 1:
Animated Visa
Brand MarkPart 2:
Confirmation
Icon/Message

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Visa Sensory Branding: Animation – Behavior

Part 1: Animated Visa Brand MarkPart 2: Confirmation
Icon/Message

Animation Behavior:
Our animation behavior is simple, intuitive and direct, reinforcing
confidence, as well as ease and speed of payment.
It works seamlessly with the Visa sound and haptics across different devices,
sizes and colors and is easy to implement.
The animated Visa Brand Mark has been carefully created and should not be
modified or redesigned for quality and consistency purposes.
The ‘V’ of Visa enters in acheckmark motion in thecenter of the screen.

12 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

The ‘ISA’ swiftly follows
letter by letter. Meanwhile,a horizontal motion
centers the animation.

Quick cut toconfirmation screenIntroduction

Visa Digital
Brand Elements

Brand Elements

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The Visa Animation – Seeing in Motion

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The Visa Animation – Seeing in Motion on Custom Backgrounds

Color Options:
Color adds an extra dimension of visual intrigue. The Visa Sensory Branding
SDKs consist of three sets of color options to choose from for the animation
moment.

Default dark theme

Default light theme

White against Visa Blue

Visa Blue against white

Custom light background
Visa Blue against custom lightbackground

Custom dark background
White against custom dark
background

NOTE: This page supports the use of the Visa Sensory Branding iOS,
Background Color

Background Color

contact your Visa representative to learn more about how to get Visa

Blue (#1434CB)

White (#FFFFFF)

Sensory Branding for your solution.

Visa Brand Mark Color

Visa Brand Mark Color

White (#FFFFFF)

Dark blue (#1434CB)

Circle and Check Mark

Circle and Check MarkWhite (#FFFFFF)

Visa Blue (#1434CB)

Android, and Web SDKs. If you are building on another platform, please

Use the same color for the animated Visa Brand Mark and Visa
checkmark.
If a light background color, use Visa Blue (#1434CB).
If a dark background color, use white (#FFFFFF). No other colors canbe used on these Visa graphical elements.
When selecting background color, ensure there is sufficient
contrast (at least 3:1 contrast ratio) between elements andbackground colors.
For monochrome devices, only use white graphical elements
against dark background colors.

The SDKs help indicate whether your custom color is light or dark. For monochrome screensthat do not display color, please use a dark background and follow the “Custom dark color”
rule set.

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Visa Digital
Brand Elements

Brand Elements

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Visa checkmark (Primary use)

Visa checkmark with text
Text weight: Visa Dialect Medium

Sizing relationship

Sizing relationship

Confirmation Icon/Message:
The checkmark, which follows after the animated Visa Brand Markand concludes the Visa animation, is extremely helpful in conveying
confirmation following a Visa event.
You must use the Visa checkmark, a third-party checkmark, or aconfirmation icon/message immediately following the appearance of theanimated Visa Brand Mark to conclude the Visa Brand animation and signal
the completion of a successful Visa event.
If using the Visa checkmark, the checkmark position should be centered on
the Visa brand mark.
In some instances, it may be preferable to use a checkmark with text, suchas “Approved,” in Visa Dialect Medium font.
NOTE: When use of Visa Dialect is not possible (e.g., languages notsupported by Visa Dialect), you may use Noto Sans Medium. In cases

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Introduction

Visa Digital
Brand Elements
Customization Options:
There is the option to use a client integrated confirmation screen in place of
the Visa checkmark.
The confirmation icon/message screen of the Visa Brand animation may bedisplayed with issuer, issuer third party branding, or partner co-branding on
the same screen. Examples of appropriate application customized branding
include:• Issuer-branded Digital Card Art• Issuer co-branded Digital Card Art• Issuer Logo
• Partner logo (merchant logo, wallet logo)

15 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Brand Elements

eCommerce

Visa Sensory Branding: Animation — Customization Options

Part 1:
Animated Visa Brand Mark

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Part 2:
Client integrated
confirmation screenwith customized
confirmation icon/
message.

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Full Screen View:

Constrained View):

Application:

Application:

Use full screen on mobile screens and other small devices. In this mode, it’sbest to have no or very few other elements on the screen.

Use constrained view in spaces where the animation is displayed in context ofmany other elements.

Placement:

Placement:

The animation should be vertically and horizontally centered. Note that thewidth of the Visa logo should not exceed 60% of the width of the screen.

When possible, vertically and horizontally center the animation within thearea you’re applying the moment. Note that the width of the Visa logo should
not exceed 60% of the width of the screen.

Viewports:
As windows to the digital world, viewports are the visible viewing area ofdigital devices. Whether full screen or constrained, you must use the Visa
animation in all viewport displays. Your choice of viewport should take into
consideration user flow and the device being used for your solution.
The animation displays in the same way for all situations.
The width of the Visa Brand Mark at the conclusion of the Visa Brand
animation should not exceed 60% of the width of the screen

16 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicIntroduction

Visa Digital
Brand Elements
Special Devices:
Small yet powerful. Sometimes devices have small screens. Other times, adevice may not have a screen at all.
In instances where the Visa animation cannot be legibly displayed, you arerequired to show a static Visa-branded moment instead. Alternatively, you
can also consider using Visa sound and/or Visa haptic vibration.

17 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Brand Elements

eCommerce

Small Screen and Special Devices

The Visa brand should be represented correctly regardlessof the digital environment in which it appears.
Animation, static imagery, sound, and haptic vibration
moments should work to guide the payment process andalign harmoniously with the device being used.

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Introduction

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Visa Credentials Primary Option

Visa Credentials Restricted Option

Consumers use their Visa cards in a wide variety of contexts, so it’s important
to include their Visa credentials consistently to bolster confidence and createa frictionless payment experience.

Use of Visa-branded issuer digital card art is permitted only in multi-payment
network environments where other networks display issuer digital card art.

.... 9010

Visa Credentials:
Visa credentials are the digital form of a Visa card, including the numbers
or card art, and must be displayed for each account throughout everytransaction. Often a card identifier will follow the card’s last 4 digits.
When Visa is used, Visa credentials must be displayed (e.g., payment

When applying the Visa-branded issuer digital card art:
• Digital card art must include the Visa Brand Mark, an ellipsis with four dots(or other symbol), followed by a space, and the last four digits of the accountnumber.

confirmation, transaction history, and enrolled card listings.).

• All card elements must be clearly legible with the Visa Brand Mark equal inprominence to other payment network marks.

Displaying card art is mandatory unless graphic rendering is not supported,• The card design must conform to the Visa Product Brand Standards for that
product, appear in full color, and be on a background that provides sufficient
contrast against the Visa Brand Mark.

then text may be used.

Visa Credentials for Devices Without Graphics Support
The Visa name in text is only used on devices where graphics are not supported.

Visa .... 9010
• The Visa name in text must be followed by a space, an ellipsis with four dots (orother symbol), a space, and the last four digits of the account number.
• The Visa name in text must always be initial cap “V” and not all caps “VISA”.

18 || Visa Digital Brand Requirements | February 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicIntroduction

Visa Digital
Brand Elements
Displaying Credentials for Visa Token Service Providers

Brand Elements

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DO NOT...

Protecting user information and providing user confidence are the top
incentives for Visa digital account numbers and tokenization.

Do not use the word “token” to describe the token number.

Device account number Visa .... 9010

•	Card art must represent Visa Credentials in most Visa payment

Token number Visa .... 9010

When you pay with this device, this number is used instead of yourcard number to protect your information.

When you pay with this device, this number is used instead of yourcard number to protect your information.

experiences.
•	When card art is unavailable, the card must be rendered using the color
scheme provided by Visa (on behalf of the issuer) along with the Visa
Brand Mark, to be reviewed and approved by Visa as part of the solution
approval process.
•	The consumer is required to have access to the last 4 digits of the token
or the “digital account number,” along with a description explaining how
the digital account number represents the consumer’s card number for amore secure transaction.
•	During the payment process, the minimum information that must be
displayed to the user includes an image of the front of the card as well as
the last 4 digits of the account number to be used for the transaction.

19 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Device account number.... 9010?

When you pay
with this device,this number is usedinstead of your card
number to protect
your information.

Contact Us

X
X

Display of Device Account Number•	Card art is required for wallet applications participating in Visa Token
Service that facilitate in-store payments.

Points of Sale

DO NOT...
Do not render the digital account number
without a description of what it is.

Token number Visa .... 9010

Introduction

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Brand Elements

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Basic Graphic Elements on Digital Card Art

DO NOT...

A: Issuer logo
B: Issuer card art
C: Last 4 digits of the account number
D: Visa Brand MarkDo not alter the position of the card elements.

Digital Card Art for Visa Token Service Providerss

To bridge our physical and digital commerce channels, Visa digital card art

Arules outlined by the issuer must be followed. Most digital rules regardingXsplacement, size, proportions, color, and other product identifiers must

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Bfollow rules of physical card art.
•	Card art must be proportional to an ISO ID-1 size card (i.e. 1536 x 969
pixels) and appear in full color on screens that can display color.

displayed at a size that ensures legibility without distortion.
•	Card art must represent the physical card, but must not be a picture or
photo resembling the physical card. It must not include shading or threedimensional elements attempting to look like a physical card.
•	For security perceptions, card art must not include cardholder name, PAN,
or expiry, either generically or the actual values.
•	Card art must not include items that facilitate the card’s use in only
physical point-of-sale, such as labels describing embossed attributes,
EMV chip contacts, or static pictures of dynamic elements like holograms.
•	Where space and/or format is limited, a partial card image with a complete
Visa Brand Mark may be displayed, but only after the user has seen the full
digital card art in a previous step.

20 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicCsidentifiers and/or legends as per Visa brand standards for that products•	Card art must include the Visa Brand Mark and applicable productD

DO NOT...
Do not use physical card representations (photographs
or detailed illustration) for digital use.

X

Introduction

Visa Digital
Brand Elements
Digital Card Art Orientation
Visa digital card art can be displayed either horizontally or vertically.
Because it is easiest to recognize the branding on the card art in landscape(horizontal) orientation, displaying the card art in landscape is the preferredorientation – especially at moments when the user needs to acknowledge or
select a card.
A portrait (vertical) orientation can be used only on devices that allow forsuch orientation. When displaying the card art in a vertical orientation, youmust still submit the art for Visa review using the horizontal orientation.

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Render Card Art in Full Display Whenever Possible

Card Orientation Options

Partial card images are applicable as long as users have seen the card image inits full size, and able to access the full card image.

While you have a choice of card art
orientation (horizontal or vertical), you must
remember to always include the card art inhorizontal orientation only when submittingfor Visa review.

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Expiration Date Field

The network indicator appears when the card number field is in focus and the
network has been detected based on the first few digits. There will be hidden
accessible text that will inform the user that it will format as they type.

The expiration date will appear as two select fields grouped within a field set. Eachfield will have a corresponding error message. The set will be labeled Expires (MM/YY) to match the physical card formatting. The individual fields will be labeledprogramatically to reflect the two distinct fields. The slash symbol “/” will be placed
between the two select fields for visual parity with what is printed on the card.
Users should be able to leverage the type-ahead functionality to jump to theoption and select the option without having to open a menu.
To enable the camera-scanning feature on mobile browsers, there will be hidden
input to accept two values “cc-exp-month” and “cc-exp-year”.

To help users accurately input their card information in form fields, you

In Expires Month field, all 12 months in the format of MM should be listed in themenu options. In Expires Year field, the present year and following 19 years after
for a total of 20 years in the format of YY should be listed in the menu options.

must mimic the formatting presented on the physical card. Optimize user
workflow, by restricting the character input to numbers [0-9] only and set
the numeric virtual keyboard for mobile scenarios whenever possible:
Security Code Field
The number of digits required in the Security Code, 3 or 4 digits, should bedetermined by the card’s IIN (Issuer Identification Number). Security code
will be obfuscated when it is being typed in so that passerbys cannot read thecharacters.
The Security Code field will also include a persistent icon button that will provide
information to users about where to find the Security code. Interacting with theicon will expand the explanation inline below the Card Set. Upon expansion/
collapse, the screen reader will announce “expanded” or “collapsed”, respectively.
Users will need to move the focus to the content to announce the content of thedisclosure.

| Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Urban Mobility

Card Number Field

Card Input Component Design

22 |

IoT

If the user selects a combination of expiration month and year that has occurredin the past, convey the error message to the user as needed. Ideally, if the monthselected was of a previous month from the current month, only the valid years
that apply would be available for user selection.
While the contents are relatively short, the larger width of the form fields
accommodate better placement for error message content, especially for L10N.

Introduction

Visa Digital
Brand Elements

Brand Elements

eCommerce

Urban Mobility

Points of Sale

Contact Us

Based on the first few digits input from the Issuer Identification (IIN) ranges, enable auto formatting with spaces to match the full length of the card number and display
the matching network acceptance mark. Use this information to determine the type and number of digits required in the card security code. Check most recent IIN range
and BIN requirements for business architecture. Do not allow users to type in more digits than what the card type allows.

Creating efficient and protected form fields includes the streamlining
existing supporting networks and the correct use of industry standardized
systems. When everything works together, transactions are made withincreased speed, accuracy, and privacy.
Risk Considerations
For prefilled use of card number, it’s likely that the full set of digits
may not be displayed.
If the scenario will not allow edits, follow Read-only specs.

| Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

IoT

Recognizing the Network

Card Input Network and Risk

23 |Push Payments

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Visa Digital
Brand Elements

Icon Color

DO NOT...

The icon must appear in a solid color that provides the best color contrast andlegibility against the selected background. Always place the icon on a solid color.

The Click to Pay icon must always be displayed as detailed in this section. Never alter
the drawing, arrangement or proportion of the individual elements. Exceptions tothese standards require pre-approval from EMVCo. To receive pre-approval, pleasesubmit a request through the EMVCo Query System on EMVCo.com.

Click to Pay Icon

Use a Visa Blue or black icon on a light background

The Click to Pay icon is a mark that is used to indicate that a payment is

Use a white icon ona dark backgroundDo not distort.

Do not alter.

Do not rotate.

Do not add text.

Do not use anycolor but Visa Blue,
black or white.

enabled by the EMV® Secure Remote Commerce Specification (SRC).
It may be used for a visual representation of SRC functionality on websites,
mobile phones for in-app, within, or in immediate proximity of a payment
trigger, or non-payment form factors, such as marketing collateral. It mustnever appear on payment cards or other payment form factors or on
reproductions of cards and other payment products that may be displayed
within collateral material.

Icon Size

Icon Spacing

The icon should never be displayed
smaller than a minimum height of
5.0mm/20px. If space is extremely
limited, the icon may displayed at aheight no smaller than 3.0mm/12px.

The space surrounding the icon
must be no less than .25X theheight of the icon. When the icon
height is 32px or less, 2.0mm/8px
of clear space is required on all
surrounding sides.

]- 20px in heightAs an industry-accepted icon, it mustA

always appear exactly as shown here
and must never be broken apart, flipped,X

rotated, or visually altered in any way.
For icon usage details, go to page 29.

The Click to Pay IconAAA

X = Icon heightA = Clear space of .25X

24 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

X

Do not fill.

Visa Digital
Brand Elements

Icon with SRC Participant Marks

Click to Pay Icon

C: The Visa Brand Mark must appear in solid Visa Blue on alight background or in white on a dark background, theother payment network marks shall appear in full color,
following respective brand requirements.

the Visa Brand Mark and other participating payment network marks.

A: SRC participant marks include merchants, issuers,
entities playing the role of SRC initiators, digital card
facilitators, digital payment applications and payment
ervcie providers.
B: The words “Click to Pay” or “Click to pay with” can be
included to describe the payment option or payment
technology available.

IoT

MERCHANTs

In a Visa SRC-enabled payment experience, the icon can be combined with

Push Payments

B

Urban Mobility

Points of SaleA

ISSUER

Click to pay withs
B

The configuration consists of the icon, positioned first, followed by theContact UsAseCommercesBrand ElementssIntroduction

C

Click to Pay

vertical separator line, and finally the Visa Brand Mark and other payments

network marks – The sequence of elements must not be changed and thevertical separator line must always be included.

C

The configuration must be used within, or in immediate proximity of, thepayment trigger. More on this on page 29.
Note: All brand names and logos are the property of their respective owners, are used for identification
purposes only, and do not imply product endorsement or affiliation with Visa.

Spacing for Icon, Visa Brand Mark, and OtherSRC Participant Marks
The icon and SRC Participant marks or payment
network marks must be evenly spaced as shown here.
The Visa Brand Mark, participating payment network
marks, and SRC Participant marks may meet or exceed
the dimension of the icon by up to 20% incremental
percentage.

25 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public.35X

Centered
AlignmentX

X = Icon height .35X

.35X

.35X

.35X

Introduction

Visa Digital
Brand Elements

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

The Contactless Indicator

The Contactless Symbol

The Contactless Indicator icon
indicates acceptance. Whenfeatured on a credit, debit, or
prepaid chip card, phone, watch orother wearable, it means the item
can be used to tap to pay.

The Contactless Symbol icon
indicates where you should
tap your contactless card or
payment-enabled device
on the checkout terminal orother accepting device tomake a payment. It serves as
the “target”.

Contactless Graphics Usage
The Contactless Indicator icon denotes contactless payment capabilities.
It can be used to indicate the availability of contactless payment if theconsumer’s device supports that functionality.
Do not confuse the Contactless Indicator with the Contactless Symbol,
which is a mark that denotes the ability to receive contactless payment.
The Contactless Symbol is often used on point-of-sale devices that readcontactless cards or mobile devices during payment and should neverContactless Icons in Use
A: The Contactless Symbol should be clearly displayed on
checkout terminals to let users know where to tap their device.
B: The Contactless Indicator should be included on payment
devices to denote their contactless capabilities.

appear on card art.
Both the Contactless Indicator and the Contactless Symbol are trademarks
owned by EMVCo (www.emvco.com) and all usage must conform to its
standards.

26 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

s

s
A

B

Points of Sale

Contact Us

Introduction

Visa Digital
Brand Elements

Brand Elements

eCommerce

Push Payments

The icon must appear in a solid color that provides the best color contrast
and legibility against the selected background. Always place the icon on asolid color. Use a Visa Blue or black icon on a light background. Use a white
icon on a dark background.

The QR Payment mark must
always be displayed as detailed
in this section. Never alter
the drawing, arrangement or
proportion of the individual
elements.

Do not use a QR code in placeof a QR Payment mark. The QR
Payment mark denotes generic
acceptance and is not meant tobe scanned. Only the QR code
itself should be scannable codedwith the appropriate information.

applications.
QR Scan Icon Color
The icon must appear in a solid color that provides the best color contrast
and legibility against the selected background. Always place the icon on asolid color. Use a Visa Blue or black icon on a light background. Use a white
icon on a dark background.

X X

Do not alter the
QR Payment markin any way.

Do not use anycolor but Visa Blue,
black or white.

Do not combine
a QR code with the
QR Payment mark.

27 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicContact Us

DO NOT...

inform consumers of QR transaction capabilities in mobile and other digital

For icon usage details, go to page 54.

Points of Sale

DO NOT...

The EMVCo QR payment mark is displayed at merchant locations toscanning of a QR code for payment transactions.

Urban Mobility

QR Payment Mark ColorQR Code Payment Mark and Scan Icon

The EMVCo QR scan icon is used within mobile applications to initiate the

IoTIntroduction

Brand Elements

eCommerce
Click to Pay
Visa Installment
SolutionseCommerce
Consumers are migrating online at a record pace. That’s why
the eCommerce experience has never been more prominent,
and the Visa brand has never played a larger role in making
these experiences easy, quick, and secure for consumers andseamlessly integrated with less risk for merchants.

28 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Introduction

eCommerce

Brand Elements

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Click to Pay
Visa Installment
Solutions

Click to Pay
Visa Click to Pay (Visa SRC) is designed with the future in mind, removing
friction points and barriers from online payment experiences.

Required:•	Display the Click to Pay icon with the Visa Brand Mark and other payment
network marks during checkout either within or in immediate proximityof any trigger type including buttons, radio buttons, drop-down payment

Immediate Proximity Requirements

Trigger Background Colors

A: Placement of the Click to Pay icon
must be near a payment interaction(trigger) that visibly associates thetrigger or button with the icon, or...

A merchant may choose a neutral background color that provides sufficient
contrast for the Visa Brand Mark and payment network marks, for example,
black or white.

B: Where images are not displayable,“Click to Pay” is displayed in text,
with the icon with payment network
marks displayed in immediateproximity. The icon, Visa Brand Mark,and payment network marks must benear the navigation with a minimum
distance of 8 pixels of white spacefrom the navigation. The clear spaceis 4px.

Click to Pay icon with Visa Brand Mark and payment network marks placed in
immediate proximity to merchant trigger.

Merchant Call To Action

selection menus and others.

s•	Merchants who elect to utilize a graphics enabled stand-alone trigger must

Merchant Call To ActionBdisplay the icon with the Visa Brand Mark and other payment networksmarks within the payment interaction during checkout.

A•	When supported by the technology, Visa brand animation, sound, andhaptic vibration must be used to confirm Visa Click to Pay transactions.

Considerations:
For marketing purposes, the Click to Pay icon may be combined with an SRC
Participant mark to reinforce participation in SRC. In all circumstances, theClcik to Pay icon cannot be given a proprietary name.

29 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Button Example

Radio Button Example

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Click to Pay
Visa Installment
Solutionsindicate that SRC-enabled technology is available. Non-trigger format

A: Select the Click to Pay tab.

A: Select the Click to Pay tab.

Payment Methods
Credit/Debit Cards

MERCHANT
Other Payment Option

presentation also depends on the merchant’s graphics capabilities.

Required:•	Any combination of the icon, the wording “Click to Pay,” and icon with the

Payment Methods
Click to Pay

ACredit/Debit Cards

Cardholder Name

Cardholder Name

Cardholder Number

Cardholder Number

MERCHANTs

In a non-trigger format, the wording “Click to Pay” must be displayed to

Tab Format with Icon and Visa Brand Marks

Click to Pay

Icon and “Click to Pay” in a Non-Graphics Environment

Other Payment Option

A

Visa Brand Mark and payment network marks may be used in non-trigger•	In a non-graphics enabled environment, the icon and the Visa Brand Markand payment network marks must appear in immediate proximity of thetrigger. The wording “Click to Pay” will act as the label in this context, with orwithout the icon.
•	When the payment selection format is a tab structure, the user selects the“Click to Pay” tab. Within the “Click to Pay” tab, the user selects the button toinitiate the SRC transaction.

30 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Payment Methods
Credit/Debit Cards

MERCHANT
Other Payment Option

B: W ithin the Click to Pay tab, use the button to initiate the SRC experience.

Payment Methods
Click to Pay

B

Credit/Debit Cards

MERCHANT
Other Payment Options

B: Within the Click to Pay tab, use the button to initiate the SRC experience.

suser interfaces.

BIntroduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Click to Pay
Visa Installment
Solutions

Click to Pay

New User Experience
A consumer’s exposure to Click to Pay is not limited to the payment moment – this is how a consumer may experience
Click to Pay within different environments. Examples on this page are for illustrative purposes only. Program providers are
responsible for their programs and compliance with any applicable laws and regulations.

Awareness
Digital Bank

Possible Touchpoints:

Merchant Experience

Issuer Experience

Enrollment

Awareness

Payment
Product Advertising

Digital Bank

Social Platform

Online Advertising

We're making it eveneasierto getyoureasier to get yourWe'remakingit evenonline shopping done
securely
anddonewithsecurely and with
onlineshopping
fewer clicks. Find fewerout how
to setyourclicks.
Findoutcard
how to set your card
up withClick toupPay
with#clicktopay
Click to Pay #clicktopay

Launch App

Launch App

Direct Mail

Issuer Domains

Merchant Website
and Apps

31 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicIntroduction

Brand Elements

eCommerce

Push Payments

Click to Pay
Visa Installment
Solutions

Card Management

Click to Pay
Issuer Experience:
Card Setup and Management
To help users manage card preferences, use messaging and branded elements
to communicate what Click to Pay is, giving users the information they needto take action and to motivate them to enroll. Use messaging and branded
elements to inform user where they can access and utilize Click to Pay.
Examples on this page are for illustrative purposes only. Program providers are
responsible for their programs and compliance with any applicable laws andregulations.

32 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Card Setup for Click to Pay

Success Page

IoT

Urban Mobility

Points of Sale

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Click to Pay
Visa Installment
Solutions

Click to Pay

Option A:
Home Page - Marketing Block

Option B:
Issuer App - Notification

Option C:
Card Management - Setup Card

Option D:
Card Enrollment Hub - Setup Block

Issuer Experience:
Card Setup and Entry Points
Use messaging and branded elements to communicate what Click to Pay is,giving users the information they need to take action and to motivate them toenroll and start using it. Use messaging and branded elements to help users
recognize Click to Pay as a card feature/capability.
Examples on this page are for illustrative purposes only. Program providers are
responsible for their programs and compliance with any applicable laws andregulations.

Click to Pay marketing block
introduces and entices users tolearn more and or enroll.

33 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

In-App notification makes users
instantly aware of a new service
they can enroll into.

Set up card for Click to Pay
within card management
gives users a clear path toaction.

Click to Pay block entices
enrollment via Card
management.

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Click to Pay
Visa Installment
Solutions

Click to Pay

Merchant Checkout

Merchant Experience:
New Click to Pay User > Add/Setup Card
To connect a user’s card to Click to Pay, use messaging and branded elements
to communicate what Click to Pay is, giving users the information they needto take action and to motivate them to enroll and start using it.
Examples on this page are for illustrative purposes only. Program providers are
responsible for their programs and compliance with any applicable laws andregulations.

34 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

User Details

Card Entry

Review Order

Order Complete

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Click to Pay
Visa Installment
Solutions

Click to Pay

Detail Form

Merchant Experience:
Unrecognized Existing User
To verify an unrecognized existing user’s credentials to complete a purchase,messaging and branded elements must confirm enrollment, reinforce Click to
Pay’s value, and direct users to usage. Strategic placement of Visa brand helps
communicate and establish security and trust.
Examples on this page are for illustrative purposes only. Program providers are
responsible for their programs and compliance with any applicable laws andregulations.

35 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Click to Pay Eligible

Click to Pay - One Time Passcode

Click to Pay - Card List

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Click to Pay
Visa Installment
Solutions

Express Checkout

Click to Pay
Merchant Experience:
Recognized Existing User
When a recognized existing user selects a card to complete a purchase,messaging and branded elements must confirm enrollment, reinforce
Click to Pay’s value, and direct users to usage. Security and trust is establishedand reinforced with the Visa brand.
Examples on this page are for illustrative purposes only. Program providers are
responsible for their programs and compliance with any applicable laws andregulations.

36 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Review Order

Order Complete

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Click to Pay
Visa Installment
Solutions

Visa Installment
Solutions
For eligible consumers, Installments can be a simple, flexible way to pay for
qualifying purchases over time by dividing the purchase amount into smaller
payments. Because this payment option may increase a consumer’s willingness
or ability to purchase an item, the possible availability of Installments must
be indicated as soon as a consumer enters the web site and throughout the
shopping and purchasing process.
Not all Visa cards are eligible to take advantage of Installments. During payment

Visa Installment Solutions Requirements — Consumer facing lock up, Installments enabled by Visa, should use the following guidelines:• All advertising must describe Installments
accurately, and should not be misleading.
• All advertising must comply withapplicable laws and regulations.
• Do not use language that implies that
Visa is providing or making available
installment plans, loans, or financing.
Installment plans are made available byissuing banks.
• Do not use language that implies that themerchant is providing issuer installment
plans.
• If you accept alternative payment
methods or financing in addition to Visa
Installments, make sure to distinguishthese options from Installments.

process, it must be indicated which, if any, of the consumer’s Visa cards are
eligible for the Installments offer by displaying Visa Credentials for the eligible card.

Requirements:

 not use language that describes an• Doinstallment plan as a loan, financing or a
new line of credit.
• It must be clear that installment plans areprovided by a cardholder’s issuing bankon an existing Visa credit card account.
• Do not use any language that advertises
an installment plan as no interest/APR, 0%
interest/APR, low interest/APR etc.
• Do not use an issuer’s brand or
trademarks without its permission.
•D o not imply that installment plans
are available on all Visa cards. They areavailable only on eligible Visa credit
cards issued by select participating
issuers. Consider including a disclaimer
that makes it clear that participation by
issuers is currently limited and eligibility is
subject to change in an issuer’s discretion.

 o not imply that installment plans may•D
be available for any or all purchases since
there may be limitations on minimum or
maximum purchase amounts.

On Branding: Make sure marketing
materials promoting Installments arein compliance with Visa Master Brand
Guidelines and Merchant Asset Guidelines.

•D o not say or imply that consumers
can pay whenever they want, or that
consumers have flexibility as to the timingof their payment.

On Disclaimers: The disclaimer should
always end with “Learn More” CTA thatlinks to Visa’s product page. Disclaimers
should be no smaller than 1/5 the size ofthe statement being disclaimed or 8pt
font, whichever is larger.

•D o not promote irresponsible spending.
On Messaging: If you are going to market
to promote Installments, you must follow
the messaging in these guidelines withno deviations. Failure to do so could put
your contractual obligations concerning
Installments at risk, or could be outof compliance with applicable credit
advertising laws and regulations.

All advertising of Installments (Visa branded) including on websites, via email or on

Installments enabled by Visa Lock Up

Using Visa Credentials

social media must adhere to the requirements shown to the right.

The Installments enabled by Visa lockup shows the full name of the product.
It maintains brand recognition,
imparts consumer confidence andclearly distinguishes Installments fromother payment options.

Use Visa Credentials at the payment
stage of an online purchase to indicate
Installments eligibility.

Considerations:
Please note that these specific offers and installment plans are for example use
only. Installment plan offers are established by issuing banks and are subject tochange. Additional details are available in the VIS Service Description and any
marketing toolkits made available by Visa.

37 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

On the ”Learn More about Visa
Installments” CTA: If using the “Learn
More about Visa Installments” CTA inany capacity, you must link to Visa’s
product page.

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Click to Pay
Visa Installment
Solutions

Visa Installment
Solutions
The Installments enabled by Visa lockup is used in advertising, websites,

Installments enabled by Visa Lock Up Clear Space

Installments enabled by Visa Lock Up Color

Recommended clear space is equal to thewidth of the “V” in the Installments enabled
by Visa lockup all around. Minimum clear
space is half this width all around. Whenthe 2-line lockup is not legible at the size
applied, use the 1-line lockup instead. Do
not use the minimum clear space when
the recommended spacing can be applied.
Do not use the 1-line format if the 2-line
format is legible when applied.

Use our new vibrant Visa Blue on
white to medium backgrounds

Use white on medium to dark
backgrounds.

collateral and related communications to signal to consumers that Visa
Installment Solutions is enabling participating Issuers to provide installment
plans on eligible cards at participating merchant.
The Installments enabled by Visa lockup must always be legible and appliedwith clear space all around, and in one of the Visa-approved colors with
sufficient contrast to the background. The lockup is available in two versions:the preferred 2-line format and an alternate 1-line format for use whenever the
2-line format is not legible at smaller sizes.

Installments enabled by Visa Lock Up Messaging in Use
Installments must use the correct lock up.
A: The Installments enabled by Visa lock up distinguishes
it from other payment options that may be offered.
B: An option to “Learn More” must always accompany the
product identifier.
C: In those cases where the Installments enabled by Visalock up cannot be shown on the product page, it must
appear in the “Learn More” module.

Use these guidelines to help apply the minimum amount of clear space all

CARTaround the lock up and select issuing a Visa-approved color with sufficient1

contrast to the background. Be sure to use the Installments enabled by Visalock up within Visa’s brand guidelines.

sAs$600.00
B

DETAILS$45.00QTY:
1 morning beverage from home with the Premium Espresso Machine.
Enjoy yourfavoritewith a generous 60-ounce capacity, this machine is idea for social gatherings and features

EDITa built-in| REMOVE
conical grinder for the freshest taste every time. This stainless steel espresso
machine comes with a one-year manufacturer warranty for your assurance.

Subtotal: Measures: 15.8 inches high x 13.2 inches$45.00
wide x 12.5 inches deep. Weight: 23 pounds
Shipping & Handling:
$0.00
Tax:
$3.15
Estimate Total:$48.1538 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

CHECKOUT

1. Or $XX/mo. in X payments (notincl. shipping, taxes) on eligible
Visa cards. Terms may apply. Learn
More
2. Or $XX/mo. in X payments (notincl. shipping, taxes) on eligible
Visa cards if total cart exceeds$100. Terms may apply.

s

Bean Deluxe Espresso Maker

When promoting the “Installments
price” of an item on the productpage, the product listing, and on the
checkout screen, you must use thebelow text wherein you dynamicallycalculate the installment plan on
the UI, replacing the $XX/mo. in X
below. If the price qualifies for the
Installments minimum threshold,option 1 is required, if it is underthe minimum threshold, option 2 isrequired:C

Use black on white tomedium backgrounds
when use of lockup in color
is not possible.

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Click to Pay
Visa Installment
Solutions

Visa Installment
Solutions

The “Learn More” Module
Consumers want the ability to access additional information about paying in
Installments if they are considering this option for their purchase. The “Learn More”
modules must ensure consumers are fully informed about how Installments work, thedetails about the specific offer, and any legally necessary information that is required.
Because of this, more than one “Learn More” module is recommended. For specificlanguage, consult the Installments Services Description and any marketing toolkits
made available by Visa.

D: When enabling Installments as a payment option the “Learn More” button willconnect the consumer with a structured explanation of the benefits.
E: Additional details of Installments and FAQs should be made available.
F: A
 t every step of the shopping and purchasing process, the consumer should begiven the ability to learn more. When Installments branding is not present on the
shopping site product page, it must appear in the “Learn More” module.

When a merchant enables Installments as a payment option, it must be
accompanied by a “Learn More” link to a module that explains what Installments
is and how it works. The specific details of the installment plans offered are theresponsibility of the merchant or card-issuing bank.

Considerations:display the module of “Learn More” content.

s• A pop-up lightbox, a hover tooltip, or a dedicated page are all ways toD• Merchants are solely responsible for their installment programs including
compliance with all applicable laws and regulations as well as the terms ofthe merchant’s participation agreement and the Installments service
documentation. In order to check the consumer’s credit card number for
Installments eligibility, a merchant will need to abide by applicable privacy
regulations including, as required, obtaining consumer consent for eligibility

Solutions Services Description and any marketing toolkits made available
by Visa.

39 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicFs• Related supplemental documents to this guide are the Visa Installmentscheck, and should consult their Legal & Compliance team.

E

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Click to Pay
Visa Installment
Solutions

Visa Installment
Solutions

The User Experience: eCom COF (Card-on-file)
Installments should feel simple and integrate seamlessly with the sellers

Being aware of their flexible payment options at the beginning of thecurrent payment experience.

shopping process can influence a consumer’s purchase decision. Anytime

H: The possible availability of a Installments offer should be indicated as

the Installments option is mentioned, it should be accompanied by a link

soon as a consumer enters the web site, and throughout every step of the
shopping and payment experience.

to learn more. The “Learn More” module should explain the details and thebenefits of the Installments option.
Installments presently not available on all Visa cards and only offered by certain issuing financial institutions.
Contact your issuer to see if your Visa card is eligible for Installments and for more details.

s
H

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s

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H

H

H

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s

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| Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

s

s
H

H

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Click to Pay
Visa Installment
Solutions

Visa Installment
Solutions

The User Experience: eCom GUEST
Installments should feel simple and integrate seamlessly with the sellers

Being aware of their flexible payment options at the beginning of thecurrent payment experience.

shopping process can influence a consumer’s purchase decision. Anytime

H: The possible availability of a Installments offer should be indicated as

the Installments option is mentioned, it should be accompanied by a link

soon as a consumer enters the web site, and throughout every step of the
shopping and payment experience.

to learn more. The “Learn More” module should explain the details and thebenefits of the Installments option.
Installments presently not available on all Visa cards and only offered by certain issuing financial institutions.
Contact your issuer to see if your Visa card is eligible for Installments and for more details.

s
s

H

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| Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

H

s
H

H

s

H

s

H

s

s
H

s s

H

H

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Click to Pay
Visa Installment
Solutions

Visa Installment
Solutions

The User Experience: Point-of-Sale (if offered by merchant)
Installments should feel simple and integrate seamlessly with the sellers

Being aware of their flexible payment options at the beginning of thecurrent payment experience.

shopping process can influence a consumer’s purchase decision. Anytime

H: The possible availability of a Installments offer should be indicated as

the Installments option is mentioned, it should be accompanied by a link

soon as a consumer enters the web site, and throughout every step of the
shopping and payment experience.

to learn more. The “Learn More” module should explain the details and thebenefits of the Installments option.
Installments presently not available on all Visa cards and only offered by certain issuing financial institutions.
Contact your issuer to see if your Visa card is eligible for Installments and for more details.

s
H

s

s

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s

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| Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicIntroduction

Brand Elements

eCommerce

Push Payments
P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Push Payments
The success of Visa’s mobile push payment solutions is highly
dependent on the experience provided to consumers on theirmobile devices. Using mobile devices to make payments mustmeet expectations and be made simple, convenient, and easy touse for consumers and merchants alike.

43 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

IoT

Urban Mobility

Points of Sale

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Push Payments
A Word about “Visa Direct”:•	The term “Visa Direct” is used to describe a Visa capability in which an OCT(Original Credit Transaction) is sent to an eligible account, and only services
that are OCT-enabled should be described as “Visa Direct”.
•	“Visa Direct” can describe OCT transactions regardless of whether Fast
Funds (real-time funds availability) is enabled for them. “Visa Direct” can bebranded by describing the capability as “Visa Direct” in text. However, theterm “Visa Direct” should only be used to describe the Visa capability, whichenables Visa’s clients to build and deploy faster payment experiences.
•	“Visa Direct” should not be used to describe the third-party solutions or thetransactions it enables.

Visa Direct Name in Text

Visa Direct User Experience• When the Visa Direct name is used in headlines and text:– The Visa name must always precede “Direct”– “Visa” and “Direct” must appear as two separate words with an upper case V
and D– Use the same font, size and color for the Visa Direct name as the surrounding
headline or text
– Another word or name should not be placed between “Visa” and “Direct”

Through a provider’s enabled solution, users can leverage their Visa Debitor reloadable Visa Prepaid cards to receive funds securely without the
cumbersome need to provide check routing and account numbers to thepayment sender and awaiting verification. Visa Direct transactions can occur inreal-time, without the delays of other disbursement methods, and confirmation
can be provided quickly.*• The use of alternate names incorporating the name “Visa” (e.g., “Visa Money
Transfer” or “Visa Personal Payments”) is not allowed• No trademark denotation symbols (™ or ®) should be used adjacent to the “VisaDirect” name unless directed by the Visa Product Brand Standards or Visa Legal.
However, standard rules for trademark denotation symbols adjacent to “Visa”
still apply in their respective countries (e.g., in the U.S., the registration symbol ®
always follows “Visa” in the first and/or most prominent mention)• In client marketing materials, the following examples illustrate appropriate
usage of the name to describe the Visa Direct capability and its value to thefollowing client audiences:– Issuers: Visa Direct can help you increase debit card engagement and usage.
– Acquirers and Solution Enablers: Offer real-time payment capabilities to yourclients with Visa Direct.
– Businesses: Connect with a Visa Direct solution provider to start delivering
better payment experiences for your customers.

Visa Direct Descriptor• An additional descriptor in local languages may be used as needed (subject
to legal reviews and Visa Global Brand approvals). Descriptors should beconsistent and there should only be one Visa-approved descriptor used per
country. Descriptors do not need to be a direct translation of “Direct.” Rather,
they can use words and phrases that convey the offering. Example Visaapproved descriptor:– Spanish: Pagos y Transferencias (English: “Payments and Transfers”)• The local language descriptor may be used with the Visa Direct name in text

44 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

When developing the Visa Card Account Setup Screen in the application:• Include a Visa Direct benefits message, such as “Receive funds quickly andsecurely” or other similar language. All messaging must be approved by Visa.
Visa does not make any warranty as to timing and funds availability of Visa
Direct transactions.*• Display payment network marks in fullcolor, and ensure the Visa Brand Mark is
at least at equal parity and prominence
as other payment network marks.
* Actual fund availability depends on receiving financial
institution and region.
Examples on this page are for illustrative purposes
only. Program providers are responsible for theirprograms and compliance with any applicable laws
and regulations.

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

P2P (Peer-to-Peer)
P2P payments enable consumers to make payments to pay others, send
gifts, share costs, and support family around the world.† These payment
experiences can offer person-to-person providers and end users efficiency,

P2P Payments In Action
Display and confirm peer-to-peer digital payments
sent quickly and securely with clear Visa branding andsensory elements.
Examples on this page are for illustrative purposes
only. Program providers are responsible for theirprograms and compliance with any applicable laws
and regulations.

global scale reach, and more satisfying digital experiences.

Required:•	Always use the required Visa brand animation and sound to confirm a
P2P payment transaction.
•	When supported, Visa haptic vibration should be used in addition to allother branding.

020
r 18, 2
embe
v
o
N
Sent

45 |

| Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Points of Sale

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

P2P (Peer-to-Peer)

Example Payment Method and History Screen

Example Transaction Screen

Example Payment Confirmation Screen

A: Display an existing Visa Debit or reloadable Visa
Prepaid card account(s), add a new card, or
review payment transaction history.

B: The screen displays payment transaction details
C: ...and the Visa Debit or reloadable Visa Prepaid
card account it will deposit to.

D: After funds are deposited, Visa Sensory
Branding is played on supported devices
E: ...and a payment detail screen appears.

The User Experience:
When developing screens in the application, apply the Visa branding
guidelines to all Visa card accounts.
Examples on this page are for illustrative purposes only. Program providers
are responsible for their programs and compliance with any applicable laws
and regulations.

s

s

s

A

s

• Sending and receiving funds with friends via a messenger platforms

Examples of the P2P user experience may include:

B

D• Pay a neighbor at their garage sale
• Send funds to a child away at college
Examples on this page are for illustrative purposes only. Program providers are responsible for their programs and compliance with any applicable laws and regulations.

CE

Sent November 18, 2020 at 8:30 AM to

46 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicIntroduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Funds
Disbursements
With Visa funds disbursements, funds can get distributed in 30 minutes orless with transactions processed in real-time† – faster than checks andACH. It gives consumers a quick, convenient, and secure option fortransactions including reimbursements, refunds, or rebates on the cards
they already carry.

Required:•	Visa Credentials for eligible cards must be displayed instead of bankaccount and routing numbers.
•	Build consumer confidence by including the Visa Brand Mark to help
consumers recognize the card as one they already carry in their wallet.
•	When supported, Visa sensory animation, sound, and haptic vibration
should be played on the consumer’s device to confirm a funds
disbursements transaction. Refer to page 10 of this document for
additional details.
† Actual fund availability depends on receiving financial institution and region.
Examples on this page are for illustrative purposes only. Program providers are responsible for their programs and compliance with any applicable laws and regulations.

47 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Example Loan Disburesment Experience
Choose deposit to debit

Add debit card

Receive funds

Points of Sale

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Funds
Disbursements

Example Card Detail Screen

Example Payment Method Screen

Example Payment Confirmation Screen

A: Account information for the Visa Debit orreloadable Visa Prepaid card receiving funds isonly entered the first time it is used.

B: Funds are disbursed to the Visa Debit orreloadable Visa Prepaid card account.

C: After funds are deposited, Visa Sensory
Branding is played on supported devices
D: ...and a payment detail screen appears.

• Insurance company claims payout• Funds disbursement from government to a local agency• Funds disbursement from ride-sharing companies for payments
to drivers
Examples on this page are for illustrative purposes only. Program providers are responsible for their programs and compliance with any applicable laws and regulations.

48 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Bs

Examples of Funds Disbursements may include:

C

A

s

guidelines to all Visa card accounts.

s

When developing screens in the application, apply the Visa brandings

The User Experience:D

Deposited November 18, 2020 at 8:30 AM toIntroduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Issuer Mobile
Banking Applicationsand Wallets

Visa Branding for Issuer Mobile Banking Applications and Wallets

Transactions are confirmedwith clear and consistent
Visa branding and sensory
elements.

DO NOT...
Do not create a transaction
confirmation page without
including the Visa Brand
Mark animation and sound,
Where the technology
allows, the haptic vibrationmust also be included.

Mobile banking applications and wallets, created either by issuers or thirdparties, allow customers to conveniently use their smartphone or other digital
device to securely receive or send money directly.
DO NOT...

Incorporating Visa Sensory Branding is mandatory as it provides theconfidence and security of Visa payment technology, and indicates the global
reach of the network. Examples on this page are for illustrative purposes only.
Program providers are responsible for their programs and compliance withany applicable laws and regulations.

Required:• Always use the Visa brand animation and sound which are required
to confirm a mobile banking application or wallet transaction.
• When supported, Visa haptic vibration should be used in addition to allother Visa Sensory Branding.

49 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

When incorporating the Visa
Brand Mark, do not position
it in proximity of the bank’slogo or other branding
elements.

X
X

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Issuer Mobile
Banking Applicationsand Wallets

Example Enrollment Screen

Example Payment Method Screen

Example Transaction Screen

Example Payment Confirmation Screen

By showing the issuer’s logo and the
Visa Brand Mark you help to promotesecurity and confidence.

A: T o start a payment transaction,
enrolled bank account(s) sould be
displayed.

B: Display payment transaction details.
C: Include the details of the bank accountlinked in the transaction.

D: I n addition to the payment details,
Visa Sensory Branding should also be
incorporated when the transaction is
confirmed.

The User Experience:B

has a connected Visa Debit or Prepaid card. Be sure to identify all linked Visa
cards with appropriate branding as required in these Visa Digital Branding
guidelines.

the service are responsible for their programs and compliance with any
applicable laws and regulations.
Examples of the issuer mobile banking application and wallet experiences
may include:• Sending and receiving funds with friends after a restaurant meal
• Paying a babysitter, landscaper or plumber• Sending funds to family in another state who need money
Examples on this page are for illustrative purposes only. Program providers are responsible for their programs and compliance with any applicable laws and regulations.

50 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Publics

Examples on this page are for illustrative purposes only. Banks that provide

C

s

A

s

or wallet, must first enroll in the service by choosing a bank account thatsBank customers who wish to use their issuer’s mobile banking application

DIntroduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Scan to Pay

When Consumer Scans a QR Code
A: When a consumer is scanning, theplacement of the Visa logo (with othersupported networks) must appear
anywhere on the camera screen.

To help consumers keep track of their transactions and make their payment

When Merchant Presents QR Code
B: Before confirming payment and when getting a digital receipt, theVisa brand must appear in the form of the Visa Brand Mark or Visa
digital card art.Text can only be used on devices that do not support
images. Adding a relevant name like (card OR account name) will also
help your consumer identify and relate faster.

C: Merchant QR code must always
be accompanied with the Visa
Brand Mark along with othersupported network logos.

easy, it’s important to identify the correct QR code that accepts Visa.
Therefore Visa requires the relevant acceptance marks or network logo to beshown. Note: The availability of this product may vary by market.

s

Required:B•	Visa Brand Mark or any supported network logo must be present duringsthe camera scan to help user identify their supported payment selection inB

relation to the merchant POS.

sC•	During the transaction confirmation, the Visa word mark, together with thelast 4 digits of the PAN (Permanent Account Number) must be displayed
must be shown for both merchant and consumer payments.
•	To help consumers identify their payment option when a QR code ispresented from a merchant, Visa or any supported acceptance marks must
be present.
•	When supported, Visa sensory animation, sound, and haptic vibration
should be played on the consumer’s device to confirm a Visa QR codetransaction. Refer to page 27 of this document for additional details.

51 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Publicsso users know the source of funds they have used for their payment. ThisAIntroduction

Brand Elements

Push Payments

eCommerce

IoT

Urban Mobility

Points of Sale

Contact Us

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Scan to Pay

Funding Source Selection and Payment Details

Required:•	To help empower your consumer’s choice, it is required to provide ansoption for them to change their funding source before confirming their
payment. Or if applicable, allow your consumers to configure a “default”

Dsfunding source when they set up their QR payment solution.

D: Funding Source Selection: When the consumer is setting adefault card/account or selecting their funding source, show
funding options when multiple payment sources are available.
E: Payment Details: Before confirming payment, when receiving
their digital receipt, and when merchant presents their QR code,
ensure that all relevant key information for your use cases arecorrectly displayed and accounted for.

D•	Visa’s mobile push payment solutions support a range of use cases that
may require different sets of data for a successful payment. To reassure
your consumers that they are making the right payment, informationsuch as merchant name, payment source, amount, currency etc., mustbe accurately presented throughout the payment process. The main
information that should be included is:• Sender and receiver information• Amount and source of funds• Supporting payment details
If applicable, you may sometimes need to display additional merchantdata like tip, bill number, reference ID, purpose, etc.

s

s

E

E

s
E

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| Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicIntroduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Scan to Pay

Paying a Merchant Through Mobile App
App home screen

Scan QR to pay merchant

Payment details

Payment notification

Digital receipt

The User Experience:
To make a purchase at a merchant, consumers simply scan the merchant’s
Visa QR code with their mobile device and pay through the payment entry
point. As a alternative if QR scan is not available, the consumer can manuallyenter the merchant ID.
Authentication can happen after scanning the entry point or before user
scans to pay depending on the app’s flow order or user’s login state. Users
are provided a quick notification on the payment status, followed by a digital
receipt to complete the payment process.
Consumers can also present a QR code of their own to make purchases. By
displaying the QR Code on their mobile device and having the merchant use
an optical scanner to read the code.

Merchant Storefront Signage and Decals
The Visa Brand Mark and the EMVCo QR Payment Markshould be applied to in-store marketing decals andstorefront signage used near merchant entrances toinform customers that QR payments are accepted at themerchant location.

Plastic Merchant Information Card on a Lanyard

We accept
QR payments

Static Merchant Information
Displays must include themerchant-generated QR codeand the numeric merchant ID
in addition to the Visa Brand
Mark and/or other payment
acceptance marks.

MERCHANT
LOGO

scan here to pay

scan here to pay

4222 4222 4222 4222
Cornerstone Grocery

4222 4222 4222 4222
Cornerstone Grocery
Bank Logo

53 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Merchant services provided by:Acquirer can include their logo optionallyOR this can be used for scheme brand marks, horizontally centered.
Background color: Acquirer’s choice.

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Scan to Pay
The Merchant Experience:
To accept a QR scan to pay payment, merchants need to launch themerchant app and tap on “Request Payment” to receive payment fromconsumers. A QR will be generated quickly and easily.
For a more personalized experience, the merchant can generate a QR codetailored to the specific transaction, activated by tapping on “Payment Details”
and including additional information.
When the payment has been sent, the merchant will receive a notification,
followed by a digital receipt for the merchant’s record. If the consumer
requires a refund, the merchant can tap “Refund” in the digital receipt toreturn the funds.

54 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Merchant Accepting Payment on Mobile App
Merchant app home screen

Request payment with
Static QR

Payment details

Request payment with
Dynamic QR

Payment notification

Digital receipt

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Cash-BasedTransactions
To withdraw cash, a consumer can simply scan a QR code to send funds tothe merchant (cash agent), in exchange for cash. A consumer can also enter
the merchant ID manually to complete the exchange. Note: The availabilityof this product may vary by market.

Required:•	Authentication must be included and can be placed anywhere in theflow as long as it can verify the consumer prior to confirming the cash
withdrawal.
•	Consumers must receive an instant notification, followed by a digital
receipt, once the funds have been sent. The merchant must also receive
an instant notification and a digital receipt once the funds have been
received. They will then verify the transaction and provide the cash to theconsumer.
•	Visa Sensory Branding must be used as technology permits.

55 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Cash Withdrawal Through Consumer Mobile App
App home screen

Scan QR to withdraw cash

Payment details

Payment notification

Digital receipt

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

P2P (Peer-to-Peer)
Funds Disbursements
Issuer Mobile Banking
Applications and Wallets
Scan to Pay (QR Payments)
Cash-Based Transactions

Cash-BasedTransactions
A merchant (cash agent) can manage and track their transactions and cash
flow with an enabled merchant app. To make a deposit, a consumer only
needs to share the recipient’s name and Visa PAN. The merchant theninitiates by tapping “Deposit Cash” and entering the consumer details, thedeposit amount and confirming the transaction.

Required:•	A payment notification followed by a digital receipt must be included toconfirm completion.
•	The recipient must also receive notification that funds have been added
to their account from their bank through the mobile app.

56 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Merchant (Cash Agent) Receiving Deposit from Consumer
Merchant (cash agent) app
home screen

Deposit cash

Confirm deposit

Payment notification

Digital receipt

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT
Connected Car
Voice Activated Devices
Smart Home

IoT
As a leader in payment technology, Visa is always developing new
payment experiences that fit seamlessly into consumer’s evolving
lifestyles. The Internet of Things is a rapidly expanding ecosystem,
and with consumer’s expectations for seamless payment
experiences growing with every new innovation, Visa looks todeliver at every opportunity.

57 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Urban Mobility

Points of Sale

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Connected Car
Voice Activated Devices
Smart Home

Connected Car

Visa Integration with an Automobile Manufacturer’s UI

A: Visa Animation
B: Stored Credentials
C: Visa Sensory Sound

For the growing number of consumers who practically live in their cars,
it’s clear that seamless in-vehicle payment experiences are just aroundthe corner. That is why we look to create and deploy new in-car payment

Ainnovator.
B

integrated into the vehicle, our goal is to put consumer’s in the driver’s seat

Required:•	To the extent that the technology and integration with the automobile
manufacturer’s UI allows, the Visa Brand Mark and user credentials must be
shown during payment transactions.
•	When supported, Visa sensory animation should be shown in the
Clear Messaging
To help consumers keep theirattention on the road, transaction
messaging should be clear andsimple, easy to read and easy tounderstand at a glance.

58 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

MPLETEORDER #764AM7
645323
Payment Total: $12.00

with in-vehicle payment options wherever the road may lead.

sound when transactions are approved.

PURCHASE COs

Whether it’s a graphic in-dash UI, voice commands, or biometric support

dashboard or in some other visible place, in addition to an audible sensoryCsappropriate destination for the industry’s leading payment technologysexperiences that effortlessly fit into the consumer’s mobile lifestyles – an

Coffee Shop
4 Large Coffees

Total: $12.00
12 points added to your Visa Rewards

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Connected Car
Voice Activated Devices
Smart Home

Connected Car

Gas Purchases

R
PA

The User Experience:
While user experiences may vary, and as technology allows, all consumers
should enjoy a satisfying payment experience that seamlessly integrates into
their vehicle’s onboard UI. From fuel purchases to parking meters to latenight drive-thrus, Visa branding must always be made clear using Visa senory
animation and sound for every Connected Car payment transaction.

In-Car Purchases

59 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Toll Booths and Parking

G
N
I
K

Points of Sale

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Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Connected Car
Voice Activated Devices
Smart Homethe convenience of the touchless payment experience, making it easy for
consumers to make purchases in less time and with fewer barriers. With aA“Confirming you wantto make a $12 purchaseusing your Visa card
ending in 1234” BsAs voice activated devices become an integral part of people’s lives, so does

A: Clear audible purchase details for the entire
transaction
B: Visa User Credentials
C: Visa Sensory Sound on purchase approvals

Voice ActivatedDevices

Voice Activated Purchase Example

simple command, consumers can purchase new items, reorder items fromtheir order history, renew subscriptions, pay bills, make donations, and more.
Visa brands these experiences with the use of clear, conversational language
and audible payment confirmations in every instance.

“Yes.”

Required:•	To keep purchases fast, easy, and secure, Visa user credentials must be
clear during every payment transaction, using the last 4 digits of the Visa•	Final prices, taxes, and other costs must be clearly communicated.
•	A Visa audible sensory sound must play once a transaction is approved.

Considerations:
On some brands of voice-activated control hubs, lights may be available tocreate a visual confirmation.

60 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Publicscard or a “nickname” that the user has previously assigned to a specific card.

“Payment confirmed.
12 points added to your
Visa card.”

C

Visual Confirmation Example
If the technology allows, a visible
light can be shown in addition to
the audible Visa sound once thetransaction has been approved.

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Connected Car
Voice Activated Devices
Smart Home

Voice ActivatedDevices

Voice Activated Payments Are Made When Hands Are Filled

Voice Activated Payments Are Made
When Consumers Are Distracted

The User Experience:
Voice activated devices are quickly becoming a popular way to makepurchases in the home and are used most often when consumers are
multitasking – preparing a meal or watching television. Consumers expect
all transaction details to be clear, purchases to be quick, and the processof completing a transaction to be seamless.
Voice Activated Payments Are Made
When Consumers Want Convenience

61 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicIntroduction

Brand Elements

eCommerce

Push Payments

IoT
Connected Car
Voice Activated Devices
Smart Home

Smart Home
Smart home payments give consumers an opportunity to securely
make payments on an ever-growing array of devices that don’t require
the traditional card and terminal. As internet-enabled home appliancesand devices become more popular, virtually any of them could provide
consumers with a convenient Visa payment experience.

Required:•	Visa branding must be clear and consistent across all appliances anddevices throughout the home, including an audible Visa sensory soundplayed once a transaction is approved.
•	Visa Credentials must also be made clear so consumers can recognize thecard account being used for each transaction.
•	When supported, Visa sensory animation must be shown on the display.
If no display is available, the voice activation devices requirements apply.
Refer to page 10 of this document for additional details.
•	If applicable, smart home appliances and devices that have anaccompanying app must include Visa branding within the app wherever
appropriate.

Considerations:
If the appliance or device allows, the Visa haptic vibration must also be
included to signal a payment transaction has taken place.

62 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Visa Branding on Smart Home Appliances and Devices

Urban Mobility

Points of Sale

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Connected Car
Voice Activated Devices
Smart Home

Smart HomeThe User Experience:
Consumers have come to expect the same simplicity and ease of use fromtheir smart home appliances as they’ve grown accustomed to on theirsmartphones. Innovations within payment environments have expanded
the reach of digital payments to virtually anywhere in the home, increasing
consumer expectations for secure, seamless purchasing experiences that area convenient and welcome addition in the heart of where they live.

63 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Visa Purchasing Experiences from the Living Room...

Old West Cowboy Hat$24.99BUY NOW...to the Laundry Room

Points of Sale

Contact Us

Introduction

Urban Mobility
Payments
Even as people are on their way to where they want to be, theVisa brand can empower them with a quick and intuitive payment
experience to keep them moving forward.

64 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Introduction

eCommerce

Push Payments

Tap “Target” Detail Example

C

The Contactless Symbol must
always be larger than theacceptance marks to serve as aclear target.

enable fast, frictionless, and flawless payments for millions of consumers.

largest logo on the payment reader.

Symbol on the payment reader. Be sure to follow the guidelines for use of
the Visa Brand Mark with other acceptance marks.
• When supported by the payment reader’s technology, Visa Sensory Sound
must be played to confirm a Visa transaction. Refer to the Visa Digital Brand
Guidelines for more details.

A: Large “target” Contactless
Symbol
B: V
 isa Brand Mark andany other payment
network marks near theContactless Symbol

A

DO NOT...

s•	Visa Brand Mark and any other marks must appear near the Contactless

Always include the text
“Contactless Payments
Accepted.”s• To provide users a clear visual tap “target,” Contactless Symbol must be theB

Contactless Payments Accepted

C: When supported, audible
tones, lights, or otherpayment confirmations
must be used

Do not show the Visa Brand
Mark larger or smaller thanthe other acceptancemarks.

D: The phrase “Contactless
Payments Accepted”
must be included

All acceptance marks must
always be shown at thesame size.

Considerations:
Co-Branded Example

may include gates opening, turnstiles unlocking, or a green confirmation light.
When creating co-branded units, logos may beincorporated but they must not be shown larger
than the “target” Contactless Symbol.
Contactless Payments Accepted

65 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Points of Sale

Contact Us

X
XContactless Payments Accepted

Other quick and unmistakable payment confirmations as people movethrough the contactless payment point may also be considered. Examples

Urban Mobility

Do not show the Contactless
Symbol at the same size or smaller
than the acceptance marks.

Mass Transit Payment has to be easy to recognize and unencumbered. It must

Required:

IoT

DO NOT...

s

Urban Mobility
Payments

Brand Elements

Introduction

Urban Mobility
Payments

Brand Elements

Make Contactless Payments withany Visa credit, debit, or prepaid cardwith the Contactless Indicator icon or
any mobile / wearable device with NFC
payment capability enabled.

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contactless Payments in Urban Mobility Use:
D: A card, mobile or wearable device taps the “target” of the payment reader displaying the Contactless Symbol.
E: Payment is confirmed when a light turns on, a tone is played, and the turnstile doors open.

The User Experience:ss

The Urban Mobility user expects a quick and seamless process that makesED

paying convenient, fast, and clear. When a card, mobile or wearable device
taps on the terminal, payment confirmation comes as a satisfying tone, light,
and other mechanical means such as the turnstile / gate opening.

Co

ntac

Co

ntac

tless

Pa

ym

Common Contactless Payment Points:

Contactless Payments Accepted

Train or subway
entry turnstile

66 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicContactless Payments Accepted

On board
a bus

ents

Acce

pted

tless

Pa

ym

ents

Acce

pted

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of SalemPOS
Visa Tap to Phone
Unattended Retail

Digital Points
of SaleThe retail landscape keeps changing and consumers expect
their payment options to keep up. The Visa brand provides afast, simple payment experience, enabling consumers to payon the go ­– without checkout slowing them down.

67 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicContact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of SalemPOS
Visa Tap to Phone
Unattended RetailmPOS
mobility, flexibility, and security when it comes to accepting payments. Usinga tablet, smartphone, or other handheld device, mPOS systems can help any

Awaiting Payment Display
The awaiting payment
display on the seller’s mPOS
device screen must include
the Contactless Symbol,
Visa Brand Mark, and othernetwork acceptance marksof a similar size.

sMobile point of sale systems (mPOS) are ideal for businesses that require

Visa Sensory mPOS BrandingAsbusiness take advantage of the latest web-based features, provide additionalC

convenience for their customers, and allow them to accept payments inmobile locations like pop-up stores, food trucks, trade shows, sidewalk sales,and even in consumers’ own homes.

•	For Visa Ready mPOS solutions, the Contactless Symbol, Visa Brand Mark,and other applicable network acceptance marks must appear during the
awaiting payment period (if possible) on the seller’s mobile device.
•	The Contactless Symbol must always be prominent and larger than the
network acceptance marks and all included network acceptance marks
must be similar in size.
•	To confirm a Visa transaction, Visa sensory animation, sound, and haptic
vibration must be played on the seller’s device (when supported).
• POS signage must be displayed with Visa Brand Mark and other network
acceptance marks of similar size, Contactless Indicator, and “Contactless
payments only accepted” or similar language.

68 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa PublicsRequired:B

The Visa sensory animation,
sound, and haptic vibration are
played on the seller’s device(when supported) to confirm a
Visa transaction.
A: Visa Animation
B: Visa Haptic Vibration
C: Visa Sound

Example: Payment Acceptance POS Signage

When a seller offers mPOS checkout, POS
signage with Visa Brand Mark and othernetwork acceptance marks, Contactless
Indicator, and “Contactless payments only
accepted” or similar language must be
displayed.

Conta
ctlesspayments
accep onlyted

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Points of Sale

Urban Mobility

Contact Us

mPOS
Visa Tap to Phone
Unattended RetailmPOS
The User Experience:

mPOS Card Readers
Accessories that work seamlessly
with mPOS applications allow
customers to tap, swipe, or dip their
Visa card to make a sale. Whereverapplicable, appropriate Visa Sensory
Branding must be applied.

mPOS Payment in Use
D: Consumers swipe, tap,
or dip their card into theseller’s mPOS device.

E: When payment is authorized, theVisa sensory animation, sound andhaptic vibration are played (where
technology allows).

mPOS solutions give consumers a fast and convenient way to makepurchases just about anywhere and at any time. Swiping, tapping, ordipping their card on the seller’s device intitiates a quick and convenientspayment transaction that ends with the Visa sensory animation, sound,Dsand haptic vibration (where technology allows). These branding elements

Emust be included to provide confidence and ensure consumers that thetransaction was secure even in non-traditional retail environments.

Examples of Common Contactless Payment Points
Consumers know mPOS
payments may be madeat any physical seller
location where contactless
payment acceptance POS
signage appears – ie, mobile
businesses, consumer homes,
convention booths, pop-ups,
or sellers without traditional
checkout counters.

69 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Food Truck
Menu

LOGO

LOGO

Contactless
payments only
acceptedIntroduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

mPOS
Visa Tap to Phone
Unattended Retail

Visa Tap to PhoneC

consumers use a contactless card, smartphone, or wearable device, Tap

Tap to Phone Display
The Visa sensory animation, sound, andhaptic vibration are played on the seller’s
device (when supported) to confirm a Visatransaction.
		
A: Visa Animation
		
B: Visa Sound		
C: Visa Haptic VibrationBsterminal for sellers, without the need for additional hardware. WhethersWith Tap to Phone, select mobile devices can act as a contactless POS

Visa Sensory Animation

Contact Visa for a Tap to Phone
Demo App which provides
examples of contactless
payment screens as well as therequired branding.

to Phone provides sellers the flexibility of mobile contactless payment
acceptance.

• The Contactless Symbol, Visa Brand Mark, and other applicable networks

Required:

The “awaiting payment”
moment of acceptance on theseller’s Tap to Phone device
screen is indicated by displaying
the Contactless Symbol, Visa
Brand Mark, and other network
acceptance marks.

A

acceptance marks must appear during the “awaiting payment” moment of

DO NOT...

acceptance on the seller’s Tap to Phone device screen.
Do not use the Contactless
Indicator instead of theContactless Symbol oromit acceptance marks on
the Tap to Phone device’s
screen.

• The Contactless Symbol must always be prominent and larger than the
network acceptance marks. All network acceptance marks must be similarin size.
• Visa sensory animation, sound, and haptic vibration are played on theseller’s device (when supported) to confirm a Visa transaction. Refer topage 10 of this document for details.
• When a seller provides Tap to Phone checkout at a physical location,
POS signage must be displayed with Visa Brand Mark and other network
acceptance marks of similar size, Contactless Indicator, and “Contactless
payments only accepted” or similar language.

70 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Example: Payment Acceptance POS Signage
When a seller offers Tap to Phonecheckout, POS signage with Visa
Brand Mark and other network
acceptance marks, Contactless
Indicator, and “Contactless payments
only accepted” or similar language
must be displayed.

XIntroduction

Brand Elements

eCommerce

Push Payments

IoT

Points of Sale

Urban Mobility

Contact Us

mPOS
Visa Tap to Phone
Unattended Retail

Visa Tap to Phone

Make Contactless Payments withcredit, debit, or prepaid chip cards
with the Contactless Indicator icon orother mobile devices with NFC mobile
payment capability enabled.

Contactless Payment in Use
D: Users tap the card, smartphone, or wearable device to the NFC
reader’s field of the seller’s phone device. Note: Location of the
NFC reader may be on the front or back of the phone, and will varyby device.

E: When payment is authorized, the Visa
sensory animation, sound and haptic
vibration are played.

The User Experience:ssWith Tap to Phone, users have a fast, convenient payment methodEDavailable even when no traditional checkout counter exists. By seeing aclear Contactless Symbol on the seller’s screen, users know to tap theircard, smartphone or wearable device to the seller’s device. The Visa
sensory animation, sound, and haptic vibration that follows a transaction
indicates payment acceptance and provides clarity and confidence tousers when in these non-traditional retail environments.

Examples of Common Contactless Payment Points
Tap to Phone checkout canbe done at any physical seller
location where contactless
payment acceptance POS
signage appears – ie, mobile
businesses, consumer homes,
convention booths, pop-ups,
or sellers without traditional
checkout counters.

71 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

LOGO

LOGO

Contactle
payment sss
acceptedonlyIntroduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of SalemPOS
Visa Tap to Phone
Unattended Retail

Unattended RetailInternet-enabled kiosks, smart mirrors, and vending machines significantly
impact the retail experience and make it more convenient for consumers
to make purchases quickly and without the need for an attendant. Clear
Visa branding serves to ensure a sense of security and overall satisfaction forthe consumer.

Required:•	When consumers pay with Visa at an unattended device, the Visa Brand
Mark animation must be displayed and an audible Visa sensory soundmust be played to confirm the transaction.
•	Not all kiosks or vending machines may have a screen that can display
Visa animation. In this case, an audible Visa sensory sound is required toconfirm payment transaction.
•	If applicable, unattended kiosks and vending machines that work with anaccompanying app must include Visa branding within the app wherever
appropriate.

72 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Unattended Retail in Action
Visa transactions are displayed andconfirmed with clear and consistent
Visa branding and sensory elements.

Contact Us

Introduction

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

mPOS
Visa Tap to Phone
Unattended Retail

Unattended Retail
The User Experience:

KiosksVending Machines

Retailers can expand theirfootprint with kiosks thatoffer consumers additional
inventory and/or ways tocustomize orders

Vending machines
may be located inplaces where there
is no room for a fullstore, or the inventory
is very select like,
airports, schools,
waiting rooms, etc.

guidelines to all Visa accounts, transactions, and final confirmations.
Transaction information and Visa branding must be made clear and consistentin all instances, including:•	Kiosks that provide opportunities for consumers to order from an expanded
list of inventory options as in small store spaces, and allow customization oforders in busy retail locations like fast food restaurants.
•	Kiosks that offer consumers a convenient checkout option at busy locations
where they may be in a hurry like in airports or train depots.
Smart Mirrors

convenient shopping in public places as well as locations where retail may
have previously not been practical like waiting rooms, schools, and more.

73 || Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public$$

When developing unattended retail displays, apply the Visa branding•	Vending machines that provide customers new opportunities for$

Smart Mirrors can help
consumers make their in-store
shopping experiences more
efficient, fulfilling, and secure.

Introduction

Contact Us
Depending on your regional location, there may be additional
requirements. For your specific Visa branding and technology
questions, please email us at:

Regional:
Asia Pacific: APBrand@visa.com
CEMEA: CEMEAcarddesign@visa.com
Europe: EUCardDesign@visa.com
LAC: LACbrand@visa.com
North America: NAbrand@visa.com

Global:
VPBS@visa.com

74 || Visa Digital Brand Requirements | February 2023 | © 2023 Visa. All Rights Reserved. | Visa Public

Brand Elements

eCommerce

Push Payments

IoT

Urban Mobility

Points of Sale

Contact Us

Visa Digital Brand Requirements | October 2023 | © 2023 Visa. All Rights Reserved. | Visa Public