UNIQLO
2011 SS Functional Innerwear Seminar

Shuichi Nakajima
Senior Group Officer, UNIQLO Co., Ltd.

1UNIQLO’s Mission

To create truly great clothing with new andunique value, and to enable people all over theworld to experience the joy, happiness andsatisfaction of wearing great clothes.

UNIQLO Products that Create New Value

2

Examples include:

HEATTECH = redefining winter wear
Bra Top = enhanced freedom from bras

UNIQLO has tackled many challenges in the functional
innerwear product category, always keeping in mind
fashion and supporting the daily lives of customers.

32010 FW HEATTECH Sales Results
HEATTECH
Innerwear that is changing how people dress inthe winter and enriching people’s lifestyles

2010 FW: 80 million items sold(includes all HEATTECH products, namely, innerwear for men,
women and kids, as well as socks, winter accessories, jeans,etc.)

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Innerwear: A Key UNIQLO Product Category

 Leverage UNIQLO’s competitive edge throughan equation of functionality + fashion + value Significant opportunity in this new market, evenon a global level These products, with their “Japanesefunctionality,” have the potential to changepeople’s lifestyles globally and to be worn byeveryone, everywhere at any time2011 SS UNIQLO Presents Three Major
Functional Innerwear Lines

 Style Up Sarafine
 Silky Dry

Looking to change
how people dressin summer!!

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UNIQLO Now Focused on SS Innerwear

From combating spring’s harmful rays tothe sticky heat of summer, there exist
many ways to improve innerwear toachieve more comfortable lifestyles.

7

Aiming to be No. 1 in Functional Innerwear

UNIQLO
Aiming to provide the best
functional innerwear
No other casual brand offers innerwear socomfortable at such low prices.

82011 SS Sales Goal for Functional Innerwear
 Style Up Sarafine
 Silky Dry

2011 SS Goal = Sales of 36 million pieces(including men’s and women’s innerwear and bra tops)

9UNIQLO
Introducing 2011 SS Functional Innerwear

Masaaki Nishikawa
Director, Production Department, UNIQLO Co., Ltd.

2011 SS UNIQLO Presents Three Major
Functional Innerwear Lines10

 Style Up Sarafine
 Silky Dry

11

Style Up Innerwear

Posture-Support Innerwear
Conceived Based on Posture12

 Women’s beauty relies predominantly on “style”
 “Good style” is determined by good posture Wearing clothing well requires good posture Innerwear forms the foundation for good posture

Style Up products are innerwear that support thewearer’s posture to show attractive body lines

132011 New Style Up Innerwear
Light and No VPL join the Style Up Lineup!!
Style Up Light・ Body lines are enhanced by the tailored
weave
・ Material is thinner yielding a lighter feel・ No constrictive feeling, naturally
enhances wearer awareness of backand hips
・ Dry function means quick drying andall-day comfort

Style Up (No VPL)・ Body lines are shown to advantage
・ Material is thin and light for a clean
feeling・ Flat waist area ensures structure ismaintained and minimizes lines visible
through outerwear

14Style Up Light Camisole■ Style Up Light Camisole (seamless) 990 yen

Variations in the
weave in the areafrom below thechest to thearmpits create amore attractive
bust line.
The weave iscrossed at the backto create enhanced
awareness in thewearer and a more
attractive back line.

The weave isaltered from thesides to the backto tighten up thebodyline

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Style Up Light Shorts■ Style Up Light Shorts (seamless) 990 yen

Providesupport aroundthe waist tokeep thestomach flat.

Thigh support on
both the inside andoutside result in aleaner look.

The stomach and hips
are firmly supported,enhancing wearerawareness of thepelvis position.

Support frombelow the hips
enhances thehipline.

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Style Up Shorts (No VPL)
■ Style Up Shorts (seamless) 990 yen
A power net
feature faces theskin to keep thestomach flat.

A molded finish
provides wraparound hipline
support.

A gathered
seam in theback shows
an attractivehipline.

The weave isvaried in a taperedway to support thethighs, enhancing
the hipline for aleaner look.

Construction
shows a lean legline with minimallines visible
throughouterwear.

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Surprising Effect of Style Up Innerwear
Regular Shorts
Style Up Shorts

76.5cm
73.5cmHipline increased by 3.0 cm!

Style Up shorts yield a flatter stomach
and 3-centimeter rise in the hipline
when compared to wearing just shorts.

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Style Up Innerwear Product Lineup
Product name

No. ofColors

Sizes

Price incl.
tax

Availability

Women’s Style Up Camisole (seamless)

3

S, M, L, XL

990 yenIn stores

Women’s Style Up Shorts (seamless)(mid-thigh)3

S, M, L, XL

990 yen

Women’s Style Up Shorts (no VPL)
(above-knee length)

4

S, M, L, XL

990 yen

Women’s Style Up Light Camisole(seamless)

4

S, M, L, XL

990 yen

Women’s Style Up Light Shorts (seamless)(above-knee length)

4

S, M, L, XL

990 yen

Women’s Style Up Stirrups

1

M/L

990 yenIn stores

Women’s Style Up Leggings (ankle length)1

M/L

990 yenIn stores

Women’s Style Up U-neck T-shirt(seamless) (elbow length)*3

S, M, L, XL

1,990 yen

Women’s Style Up Bra Camisole(seamless) *3

S, M, L, XL

1,990 yen

Women’s Style Up Camisole (no VPL)*

4

S, M, L, XL

1,500 yen

In stores
In stores
In stores
In stores

In stores
In stores
In stores*Availability limited to certain stores.

19Sarafine

20Sarafine Innerwear: Wearable Air Conditioner
 Sarafine functional innerwear makes the humid days ofsummer comfortable and was conceived based on theopinions of women who dislike the intense heat ofsummer and the cold temperatures of air-conditioning.
 This high-tech fiber combines the breathable fiber cupro,created by Asahi Kasei Corp., with a modified crosssection nylon made by Toray Industries, Inc. Cupro’s Dryfunction allows it to absorb excess moisture yet keep thewearer dray and comfortable.
 The combination with the modified cross-section nylon
results in a soft texture and silky feel, the result of efforts
to realize a soft material suitable for a woman’s skin.

21Sarafine Features – Removal of Excess Moisture Wicks away moisture: Breathable material to remove
excess perspiration and moisture, keeping the wearer dryand comfortable Comfort: A soft texture that is silky to the touch Perspiration-absorbent, fast-drying: Excess moisture isquickly absorbed and released, ensuring the wearer stays
dry and comfortable Cool sensation: Body heat is quickly dissipated so skin feelscool Stretchable: The fabric stretches to conform perfectly to thewearer’s body Anti-bacterial, deodorizing: The material reduces odors,
even if dried indoors

222011 Key Product: Sarafine Bra Tops
Presenting Sarafine Bra Tops, created inresponse to the demands of our customers.

Features of Sarafine Bra Tops
Sarafine Bra Tops are made using the ideal material.
The material is not see-through, and so, a single layer
can be worn in public as is.
Bust area is double-layered for
additional lifting support

Soft padding results
in a natural fit
Cups are double-layeredon the inside to dissipate
absorbed moisture and to
dry quickly

Side portions aredouble-layered for
additional support
and to show an
attractive bust line

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Sarafine Product Lineup* Availability limited tocertain stores.

No. ofcolors

Sizes

Price incl. tax

Availability

Women’s Sarafine Camisole6S, M, L, XL

990 yenIn stores

Women’s Sarafine Camisole (stripe)

4S, M, L, XL

990 yenIn stores

Women’s Sarafine Camisole (dot)3S, M, L, XL

990 yenMid February

Product name

Women’s Sarafine Camisole (flower)

3

S, M, L, XL

990 yen

Early April

Women’s Sarafine Camisole (multi-stripe)

3

S, M, L, XL

990 yenLate April

Women’s Sarafine U-neck T-shirt (short sleeve)

5

S, M, L, XL

990 yenIn stores

Women’s Sarafine U-neck T-shirt (stripe) (short sleeve)

4

S, M, L, XL

990 yenIn stores

Women’s Sarafine U-neck T-shirt (dots) (short sleeve)

3

S, M, L, XL

990 yenMid February

Women’s Sarafine U-neck T-shirt (flower) (short sleeve)

3

S, M, L, XL

990 yen

Early April

Women’s Sarafine U-neck T-shirt (multi-stripe) (short sleeve)

3

S, M, L, XL

990 yenLate April

Women’s Sarafine Padded U-neck T-shirt (short sleeve)

3

S, M, L, XL

1,500 yen

In stores

Women’s Sarafine Padded Camisole

3

S, M, L, XL

1,500 yen

In stores

Women’s Sarafine Tank Top*

6

S, M, L, XL

990 yenIn stores

Women’s Sarafine UV Cut Bra Top Camisole

6

S, M, L, XL

1,500 yen

In stores

Women’s Sarafine UV Cut Bra Top Tank Top

5S, M, L, XL

1,500 yen

In stores

Women’s Sarafine UV Cut Bra Top Camisole (stripe)

2

S, M, L, XL

1,500 yen

Mid March

Women’s Sarafine UV Cut Bra Top Tank Top (stripe)

2

S, M, L, XL

1,500 yen

Mid March

Women’s Sarafine UV Cut/Padded Bra Top Camisole )4

S, M, L, XL

1,990 yen

Late April

Women’s Sarafine UV Cut/Sweat Absorbent Bra Top Camisole (stripe)

2

S, M, L, XL

1,990 yen

Late April

Women’s Sarafine UV Cut/Padded Bra Top Camisole (stars)

2

S, M, L, XL

1,990 yen

Late April

Women’s Sarafine UV Cut Crewneck T-shirt (long sleeve)

4

S, M, L, XL

1,500 yen

Mid February

Women’s Sarafine UV Cut Crewneck T-shirt (stripe) (long sleeve)

3

S, M, L, XL

1,500 yen

Mid February

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Silky Dry

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Features of Silky Dry Products Deodorizing: Controls body odor, such as due toperspiration
 Superb comfort: Soft, silky, delicate fibers are used sothat you almost forget you are wearing anything Absorbs perspiration, dries quickly: Perspiration isquickly absorbed and dissipated to prevent wearerfrom feeling too hot; superior fast-drying feature Stretchable: Superior elasticity means a great fit
 Anti-bacterial: Deodorizing: material reduces odors,
even if dried indoors

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Silky Dry: Almost Unnoticeable Innerwear
 Silky Dry was created in the pursuit ofdeveloping comfortable underwear for men
 UNIQLO and Toray Industries, Inc. jointlydeveloped the microfibers using the finest
possible cationic-dyeable polymers
 The delicate fibers have an amazingly silky
feel, conforming perfectly to the body, somuch so that the wearer can almost forget
they are wearing anything.

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Silky Dry Table Cloth Experiment
Tables were covered with three different materials:
Silky Dry, 100% polyester, and 100% cotton.
The softer the material, the narrower the resulting pleats.

Top View
100% CottonStandard polyester

Side View
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Silky Dry Product Lineup
Product nameNo. ofcolors

Sizes

Price incl. tax

Availability

Silky Dry V-neck T-shirt (long sleeve)

2

S, M, L, XL

1,500 yen

In stores

Silky Dry Crewneck T-shirt (long sleeve)

2

S, M, L, XL

1,500 yen

In stores

Silky DryV Neck T-shirt (short sleeve)

4

S, M, L, XL

990 yenIn stores

Silky Dry Crewneck T-shirt (short sleeve)

3

S, M, L, XL

990 yenIn stores

Silky Dry V-neck T-shirt (short sleeve)(dropneedle)*

2

S, M, L, XL

990 yenSilky Dry V-neck no sleeves (drop-needle)*

2

S, M, L, XL

990 yenLate March

Silky Dry Long Boxer Shorts*

2

M, L, XL

990 yenMid February

Silky Dry Long Briefs (mesh)*2M, L, XL

990 yenMid February

Silky Dry Boxer Shorts

6

M, L, XL

990 yenIn stores

Silky Dry Mesh Boxer Shorts

2

M, L, XL

990 yen

Early May

Silky Dry Striped Boxer Shorts

1

M, L, XL

990 yenLate March

Silky Dry Print Boxer Shorts

3

M, L, XL

990 yenLate March

Silky Dry Boxer Shorts (LR)6

M, L, XL

990 yenIn stores

Silky Dry Mesh Boxer Shorts (LR)2

M, L, XL

990 yen

Early May

Silky Dry Striped Boxer Shorts (LR)

1M, L, XL

990 yenLate March

Silky Dry Print Boxer Shorts (LR)3

M, L, XL

990 yenLate March*Unavailable at some stores

Late March30

2011 SS Functional Innerwear Advertising
Online: A website, UNIQLINK, where users can exchange opinions andimpressions about the products that will be available from late February.

This platform allows users to posequestions about products for otherusers to answer. This website will befurther developed and refined as wecollect the frank opinions andimpressions of our customers.
http://www.uniqlo.com/uniqlink(Homepage image)

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2011 SS Functional Innerwear Advertising
Newspapers: Planned advertisement placement in major
newspapers on February 11

322011 SS Functional Innerwear Advertising
TV: Commercials forand Silky Dry to air from late February.