Opening on October 1, 2010 (Fri)Japan’s 1st Global Flagship StoreUNIQLO Shinsaibashi StoreUNIQLO Co., Ltd.
Member of the Board
Naoki Otoma
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UNIQLO’s Large-Format Stores• Attractive stores that can capture sales and recognition invarious markets around the world• Sales area of 1,320 – 3,300 square meters (2.5 – 5 times bigger
than UNIQLO’s standard stores)• Vast line-up, from basic items to special products• Centered on proposing new ways to coordinate clothing,layouts, fixtures, VMD (Visual Merchandising) presentation

UNIQLO’s “Growth Drivers”
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Timeline of Large-Format Stores
Japan
2004

1st Large-Format Store “UNIQLO Plus”
in Shinsaibashi
Ginza Store
2,790m2 Super Large-Format Kobe
Harborland StoreSetagaya Chitosedai Store2005
2007

Overseas
2005
2006
2007
2009
2010

Large-format Shanghai Super Brand Mall Store
Global Flagship Store in NY SOHO
Global Flagship Store in London
South Korea’s 1st Large-Format Myong Dong Store
Global Flagship Paris Store
Global Flagship Store in Shanghai

106 stores in Japan and 12 stores overseas are largeformat stores. （As of October 1, 2010)

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UNIQLO’s Global Flagship Stores• Located in major fashion districts around the world that candrive brand promotion• Roadside store to freely express UNIQLO’s characteristics• Line-up of newest & seasonal products, merchandising,presentation• Highest level of store service and operation• Spacious environment for easy shopping and selection

UNIQLO’s “Showcase” to the World4

Aim of Shinsaibashi StoreLarge area that is attractive as a commercial area
•Possible to expand UNIQLO’s value with presence inShinsaibashi, where competition is intensifying among globalfashion brands•Potential for ripple effect to Asia and the rest of the world

Location that is suitable for a large-format store•Location is the origin (hometown) for UNIQLO as site of 1st“large-format store” in 2004 and history of “OsakaShinsaibashi” as a commercial town
•Many discerning customers, so value in trying new store type

FROM OSAKA TO THE WORLD

5Shinsaibashi Store Information
Open Date/Time 10:00 on Friday, October 1, 2010
Operating Hours 11:00 – 21:00
Sales Floor Area Approx. 2,640 sq. meters (5 floors from B1F to 4F)
Address

1-2-17 Shinsaibashi-Suji, Chuo Ward, Osaka City, Osaka PrefectureStore characteristics•Presentation stage above entrance, vaulted ceiling from 1st to 4th floors
6 flying mannequins in latest seasonal styles express the “Now” of UNIQLO•Propose coordination of clothes with 140 full mannequins and 190 halfmannequins, the most in Japan•Mens/Womens/Kids products are placed in different zones

Global flagship stores that succeeded in New York, London,
Paris, and Shanghai will finally arrive in JapanA new strategy for global flagship stores begins in Shinsaibashi.
6Opening SaleOctober 1 (Fri) – October 3 (Sun)・HEATTECH, UJ, Merino Cashmere sweaters, and otherseasonal items will be sold at special opening prices
HEATTECH 990 yen （typically, 1,500 yen), UJ 990 yen (1,990 yen),
Merino Cashmere sweaters 1,490 yen (2,990 yen)・Shinsaibashi store limited colors for Merino Cashmeresweaters
Mens – 6 colors, Womens – 11 colors

・Initial global launch of “+J” 2010FW Collection
Advanced launch of new 2010FW products of “+J”,
a collaboration brand with designer Jil Sander

・Free gift of limited edition Hanshin Tigers X UNIQLO
tumblers for 2,010 customers per day7People Campaign• UNIQLO’s clothes concept = “Clothes are coordinated by people who wear
them and express a person’s lifestyle and individuality. They are likecomponents.”• In opening the global flagship store, engage well-known local people, whohave a distinct style and an attractive lifestyle• Include personal statements by the cast about their lifestyles and passion for
their hometown in various advertisements• “UNIQLO Shinsaibashi Store” will hire professional soccer player Keisuke
Honda (CSKA Moscow), novelist Mieko Kawakami, Ko Machida, and artistYumi Yoshimura (PUFFY) as brand ambassadors.
• Deliver the message of UNIQLO’s essence and “From Osaka To The World”
by quoting globally-active people from Osaka about their personal passion
and passion for Osaka, as well as their fashion and lifestyle8