April 2022

Visa Brand Mark and Payment
Device Design Features
This guide illustrates the Visa Brand Mark currently used on physical Visa cards, as well as alternative
card design features and placement, and digital brand applications.

Visa Brand Mark and Product Identiﬁer on Visa Payment Products
Visa Brand Mark and Product Identifier Color Options

New vibrant Visa BlueWhiteBlack (monotone usage)

New vibrant Visa Blue and white

The Visa Brand Mark (VBM) must be displayed on Visa cards. The VBM
may be applied in the colors shown: the new vibrant Visa Blue, white,
PMS 280 C, silver, gold, and black. The Premium Visa Brand Mark (PVBM)
is allowed in silver, gold, blue, or black. The VBM with the white rectangularstaging device, as well as the VBM with the streamlined white staging
device, may also appear.

Silver or gold foil or silk screen printing

Silver or gold foil PVBM, printed silver or gold product identiﬁer

Eﬀective September 30, 2027, the VBM printed in PMS 280 C blue
and the VBM with the rectangular staging device, shown below,
will no longer be in market.

Signature

New vibrant Visa Blue or black foil PVBM, printed vibrant Visa

PMS 280 C

PMS 280 C and whiteBlue or black product identiﬁer

Account Information on Front of Card
Visa Quick Read Card Design – Card Front

Standard Visa Card Design – Card Front
Account information may be embossed orprinted on standard horizontal card designs
Account information may be printed on thecard front or back
Chip appears on the card front when present
Cardholder name printed on the card
front or back
CARDHOLDER NAME

4000 1234 5678 9010
GOOD
THRU00/00

Silhouetted Dove hologram, Mini Dove
hologram, or Dove Design Hologram (shownat left) may appear on the card
Visa Brand Mark may appear in any cornerof the card; Visa Brand Mark may appear oncard back in some instances

CARDHOLDER NAME

April 2022

2

Visa Brand Mark and Card Design Features
Account Information on Front of Card – Embossed and Unembossed Cards (continued)
Standard Visa Card Design – Card Back

Visa Quick Read Card Design – Card Back
Magnetic stripe may be standard or acustom color
On standard design, 3-Digit security
code (CVV2) appears on the signaturepanel, on a white box to the right of thesignature panel, or printed on the cardbackground

Use of this card is subject to the cardmember agreement.

456-8910

CARDHOLDER NAME

Signature panel may or may not appear on card
Silhouetted Dove hologram appears on thefront or back
1-800-400-4000 | Int: 1-404-644-8994
www.bank.com
This card is subject to the terms of the cardholder agreement

On Quick Read designs, cardholder name must
be printed under digital signature or signaturepanel, if present

1-800-400-4000 | Int: 1-404-644-8994
www.bank.com

Account Information on Back of Card – Unembossed Cards Only
Standard and Visa Quick Read Card Design – Card Front
Hologram may appear on either the front orback of the card
Cardholder name may be printed on thefront or back of the card
Visa Brand Mark may be placed in any corner of thecard on unembossed cards; Visa Brand Mark mayappear on the card back in some instances
CARDHOLDER NAME

Standard Visa Card Design – Card Back
This card is subject to the terms of the cardholder agreement

Visa Quick Read Card Design – Card Back
Quick Read account information may beprinted on the card back456-8910

Silhouetted Dove hologram is displayed on
the front or back of the card
Cardholder signature, signed on the signaturepanel, if present, or in digital format

4000 1234 5678 9010
GOODTHRU

On Quick Read designs, cardholder name must
be printed under digital signature or signaturepanel, if present

CARDHOLDER NAME
1-800-400-4000 | Int: 1-404-644-8994
www.bank.com

00/00

1-800-400-4000 | Int: 1-404-644-8994 | www.bank.com

Use of this card is subject to the cardmember agreement.

April 2022

3

Visa Brand Mark and Card Design Features
Visa Card Without Account Information

CARDHOLDER NAME

Some Visa cards may be
issued without an accountnumber, 3-Digit CVV2 code,or expiration date, provided
it is supplied in the digitalapplication on the cardholder’sdevice

What’s New••

Visa Brand Mark appears in a new vibrant Visa Blue color
Premium Visa Brand Mark can be blue or black, as well as silver or gold,on all card products•

Visa Brand Mark with rectangular staging device will not be in market,
effective September 30, 2027

•Visa Brand Mark with the new streamlined staging device will beavailable for print on demand cards

What’s the Same
✔ Visa Brand Mark may appear in any corner of the card front, provided it
doesn’t interfere with the account information✔ Cardholder name may appear on either the front or backof the card

✔ Signature panel may or may not appear on the card
✔ Visa Brand Mark may appear on the card back in some instances✔ A hologram may appear on the front or back of the card
✔ Some cards may not display a hologram, if other security
CARDHOLDER NAME
EXPIRES 00/00

elements are included on the card

Some Visa card images may appear
without an account number, 3-Digit
CVV2 code, or expiration date; accountinformation is supplied in the digitalapplication on the cardholder’s device✔ Some cards may be issued without an account number,3-Digit CVV2 code, or expiration date; account information is
supplied in the digital application on the cardholder’s device✔ If signature panel is present, a tone-on-tone color is used on Quick Readcard designs✔ Visa Brand Mark can be black, as well as Visa Blue, white, silver, or gold,.... 9010

on all card products✔ The 3-Digit CVV2 code on traditional Visa card designs may
be printed directly on the card background

Additional Examples
Standard Visa Card Design

Visa Quick Read Card Design

VerticalVerticalVertical card orientation isallowed on embossed andunembossed standard Visa
card designs and Visa Quick
Read designs

CARDHOLDER NAME/CARDHOLDER IDENTIFIER

4000 1234 5678 9010
00/00

CARDHOLDER NAME

GOOD
THRU

GOOD
THRU

The printed account number,
expiration date, and cardholder
name on an unembossed
Visa card may be positioned
differently than the accountinformation on an embossed
Visa cardApril 2022

4Visa Brand Mark and Card Design Features
Visa Brand in Digital Payment Environments

CARDHOLDER NAME

On all payment and account screens displaying Visa account card information,
one of the following must be displayed for each Visa account:•Digital card art that includes the Visa Brand Mark•Visa Brand Mark, followed by Visa Name in text, followed by last four
digits of the account number•

Visa Brand Mark, followed by last four digits of the account number•

Visa Name in text followed by last four digits of the account numberCarrier

The Visa Brand Mark or a Visa card image that includes the Visa Brand Mark
must appear in full color on:
All payment and account screens displaying Visa account card information•Screens showing a Visa mobile service

The placement of the Visa Brand Mark or Visa card image on the screen isdetermined by the developer of the user interface. See Visa Digital Brand
Requirements found at merchantsignage.visa.com for details on how toapply Visa branding in all digital payment experiences
ColorsCarrier

PAYMENTPAYMENT.... 9010

Wave phone overreader to pay

BN10:55 AM

BANK NAME

Visa .... 9010

Visa Brand Mark•

10:55 AMBANK NAME

Visa Credit

Wave phone overreader to pay

ATMBN

Visa Brand Mark in full color

ATMVisa Brand Mark as part of a
Visa card image

The Visa Brand Mark must always be clearly displayed. Its color must havesufficient contrast with the background. There are only two color options:
Background color
Dark color
Light color

Visa Brand Mark color
White (R255 G255 B255/#FFFFFF)
Blue (R20 G52 B203/#1434CB)

The Visa Brand Mark cannot be displayed in any other color apart from thespecified white and blue. For monochrome screens, use only a dark
background color with a white Visa Brand Mark
Size and Spacing
On all displays and screens, the Visa Brand Mark must be shown at aminimum size that ensures the mark is clearly legible and not distorted.
You must also always maintain adequate clear space around all four sidesof the Brand MarkThe Visa Name
When the Visa name appears in text, it must always appear with anuppercase “V” followed by lowercase letters. The name should neverappear in all caps or all lower caseVisa Public, Copyright April 2022

Visa1234

Visa Brand Mark and Issuer logo
included on card image; Visa Namein text and last four digits of accountnumber displayed adjacent tocard image

Visa1234

Visa Name in text followed by last
four digits of the account number
on devices without graphics
capability

Visa .... 9010
Visa Brand Mark, followed by Visa
Name in text, followed by last four
digits of the account number