Dale
Carnegie’s

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To capture lasting, profitable results that drive longterm growth for organizations, everyone on a teammust be competent, passionate and committed. At
Dale Carnegie, we invigorate employees by drawing
out their natural strengths, building the courageand confidence they need to take command of theirrole and achieve the unexpected. And as we help
individuals excel, they gain the trust and respectof the people around them, creating a culture thatworks at all levels of an organization.
We set teams in motion and help entire
organizations reach new heights, powered by theunique talents of the individuals who work there.
For more than 100 years, we’ve helped companiesof all sizes generate revenue, increase productivity
and reduce costs by revealing their bright andresourceful workforce. Today, we continue to crossborders and generations, showing people how to tap
into the best parts of themselves to create positivechange.

1Dale Carnegie
1888-1955
Founder

One man’s belief in the power of self-transformation
became a springboard to millions of success stories
for more than a century. Stories of unforeseen
confidence, unexpected team cooperation andunprecedented business results show just how
powerful a commitment to personal growth can be.
Dale Carnegie’s own story is equally surprising.
Born into poverty in the small town of Maryville,
Missouri, where he worked on the family farm, hegrew up to be one of the most compelling speakers,
revered business leaders and best-selling authors
in the world. More than 50 million copies of Mr.
Carnegie’s books such as How to Win Friends andInfluence People and How to Stop Worrying andStart Living have been printed in 38 languages. As aresult, more than 8 million lives have been inspiredby his timeless values and practices.

2Principles from How to Win Friends
and Influence People
Become a Friendlier Person
1.

Don’t criticize, condemn or complain.

2. Give honest, sincere appreciation.
3. Arouse in the other person an eager want.
4. Become genuinely interested in other people.
5. Smile.
6.	Remember that a person’s name is to that
person the sweetest and most importantsound in any language.
7.	Be a good listener. Encourage others to talkabout themselves.
8. Talk in terms of the other person’s interests.
9. Make the other person feel important– and do it sincerely.

3		Win People to Your Way of Thinking
10.	The only way to get the best of an argument is
to avoid it.
11.	Show respect for the other person’s opinion.
Never say, “you’re wrong.”
12.	If you are wrong, admit it quickly andemphatically.
13. Begin in a friendly way.
14. Get the other person saying, “yes, yes” 		
immediately.
15.	Let the other person do a great deal of thetalking.
16.	Let the other person feel that the idea is hisor hers.
17.	Try honestly to see things from the otherperson’s point of view.
18.	Be sympathetic with the other person’s ideas
and desires.
19. Appeal to the nobler motives.
20. Dramatize your ideas.
21. Throw down a challenge.
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Be a Leader
22. Begin with praise and honest appreciation.
23. Call attention to people’s mistakes indirectly.
24. Talk about your own mistakes before 		
criticizing the other person.
25. Ask questions instead of giving direct orders.
26. Let the other person save face.
27.	Praise the slightest improvement and praise
every improvement. Be “hearty in yourapprobation and lavish in your praise.”28.	Give the other person a fine reputation to liveup to.
29.	Use encouragement. Make the fault seemeasy to correct.
30.	Make the other person happy about doing thething you suggest.

5Principles from How to Stop Worrying
and Start Living
Fundamental Principles for
Overcoming Worry
1.

Live in “day-tight compartments.”

2. How to face trouble:a.	Ask yourself, “What is the worst that canpossibly happen?”b. Prepare to accept the worst.
c. Try to improve on the worst.
3.	Remind yourself of the exorbitant price you
can pay for worry in terms of your health.

6Basic Techniques in Analyzing Worry1.

Get all the facts.

2. Weigh all the facts – then come to a decision.
3. Once a decision is reached, act!
4. Write out and answer the following questions:a. What is the problem?
b. What are the causes of the problem?
c. What are the possible solutions?
d. What is the best possible solution?

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Break the Worry Habit Before It Breaks You
1.

Keep busy.

2. Don’t fuss about trifles.
3. Use the law of averages to outlaw your worries.
4. Cooperate with the inevitable.
5.	Decide just how much anxiety a thing may
be worth and refuse to give it more.
6. Don’t worry about the past.

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Cultivate a Mental Attitude That Will Bring
You Peace and Happiness1.

Fill your mind with thoughts of peace, 		courage, health and hope.

2. Never try to get even with your enemies.
3. Expect ingratitude.
4. Count your blessings – not your troubles.
5. Do not imitate others.
6. Try to profit from your losses.
7.

Create happiness for others.

The Perfect Way to Conquer Worry
1.	Pray.

Don’t Worry About Criticism
1.	Remember that unjust criticism is often adisguised compliment.
2. Do the very best you can.
3. Analyze your own mistakes and criticizeyourself.

9Prevent Fatigue and Worry, and Keep Your
Energy and Spirits High1.

Rest before you get tired.

2. Learn to relax at your work.
3.	Protect your health and appearance by 		relaxing at home.
4. Apply these four good working habits:a.	Clear your desk of all papers except thoserelating to the immediate problem at hand.
b. Do things in the order of their importance.
c.	When you face a problem, solve it thenand there if you have the facts necessary
to make a decision.
d. Learn to organize, deputize and supervise.
5. Put enthusiasm into your work.
6. Don’t worry about insomnia.

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