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Journal of Natural & Ayurvedic Medicine

ISSN: 2578-4986

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Consumption of Ayurvedic Herbs has increased a Steep Incline in
the Last Few Years
Ghosh K*

Review Article

Department of English, Burdwan University, India

Volume 6 Issue 1*Corresponding author: Koyel Ghosh, Department of English, Burdwan University,
Burdwan Rajbati, Raiganj, Burdwan, West Bengal, 713104, India; Email: koyel.ghosh@alliedmarketresearch.net

Received Date: January 26, 2022
Published Date: March 16, 2022

DOI: 10.23880/jonam-16000341

EditorialRising knowledge about natural elements in health &personal care products in countries such as Japan, Australia,
Canada, Singapore, and the United States has increased thedemand for Ayurvedic herbs in more than one way. The fivethousand year old medical treatment, Ayurveda has stood thetest indeed. Originated from India over Vedic texts, Ayurveda
is deemed to hold the best healing power ever. Vata, Pittaand Kapha- these are basically the three main principles
Ayurvedic medicines are based on.

The prime focus of these medicines is to help people
live healthy enough, so that they don’t have to be reliant
on any drugs, intricate surgeries, or other painful medical
procedures. According to Allied Market Research, the global
Ayurvedic herbs market is projected to grow at a significant
CAGR from 2021 to 2028. Cumin, Turmeric, Gotu kola,Pepper, Bitter melon, Licorice root, and, Ashwagandha, aremaking their space into households with a full sway. People
all over the world are gradually going back to age-old herbal
solutions to improve their immune systems. Products thatare naturally made for example Ayurveda are highly being
preferred by consumers in the majority of countries. This ismainly due to the fact that medicines that do not fall under
the allopath category are deemed to be safe by a large raceof people.

A number of surveys have been made and it’s revealed
that women tend to undergo around two pregnancies andfour hundred menstrual cycles throughout their lifespan.
Though they are born to have healthy lifelong periods, still
they are often said that period anomalies such as irregularseries, heavy flow, and pain are necessary vices in life. Theoverriding advice is to endure the pain. Innumerable women
worldwide happen to bear their menstrual disorders pretty
silently and still they fear stopping by a gynecologist. Withan objective to generate a safe self-care way out that allows
women to come across healthy periods, husband-wife duo
Vishal Gupta and Rachana have brought forth Gynovedawith their long-awaited vision to make Ayurveda the world’s
leading choice for menstrual health?
Here, it’s worth mentioning that the outbreak of theCovid-19 pandemic has had a mixed impact on the global
auyrvedic herbs market. Disrupted supply chain across theglobe created several challenges for the exporters, especiallyduring the initial phase. But then, a number of rules &regulations were lifted up at a slow & steady pace, and themarket also started coming back to normalcy. However,
the most noteworthy part is that consumer attitudes andbehavior came across a significant change, and it is expectedthat this drift would persist in the coming years too. People
have now started opting for products that would not only
help prevent diseases, but would boost their immunity too.
Individuals, at the same time, are also paying extra attention
to diets and accordingly, consumers are taking recourse
to supplements and vitamins, which has acted as a major
booster for the market growth. Especially, the fact that
herbal products hold several beneficial health properties
within that help heighten the immune function in body has
escalated their demand even more.
Since the pandemic, there has been nearly one-twenty
new ayurvedic manufacturers who have come forward
in Gujarat to take the total count to over eight hundredcompanies. The new corporations have come up withover three-hundred products such as herbal add-ons,
immunity boosters, and several over-the-counter ayurvedic
merchandises. Such increasing demand for ayurvedic
products has also made a number of pharma venturesemphasize more on the ayurvedic segment.

Consumption of Ayurvedic Herbs has increased a Steep Incline in the Last Few Years

Nat Ayurvedic Med

2As for example, in the past two years, Vasu Healthcare
has hurled sixty-five products altogether, out of whichtwenty-five are ayurvedic produces and most importantly,
the company has also seen a significant growth during thetime. Growing consumer awareness about these yields
and rising inclination toward consuming nutraceutical andimmunity boosters have boosted the market growth inseveral ways. On an average, more than three-hundred newproducts have been approved by FDCA in the state of Gujrat.
A lot of new units are also being established across the world,when an array of small and micro ayurvedic manufacturers

Journal of Natural & Ayurvedic Medicine
in different countries have brought up novel strategies tocater to the current gush of demand.

Author’s Bio

Koyel Ghosh is a blogger with a strong passion and enjoys
writing on miscellaneous domains, as she believes it lets her
explore a wide variety of niches. She has an innate interestfor creativity and enjoys experimenting with different
writing styles. A writer who never stops imagining, she has
been serving the corporate industry for the last four years.

Ghosh K. Consumption of Ayurvedic Herbs has increased a Steep Incline in the Last Few Years. Nat
Ayurvedic Med 2022, 6(1): 000341.

Copyright© Ghosh K.