Case study

Know theroad ahead

How Ford of Europe created a
local hazard warning service fordrivers, with easy-to-integrate
location technology from HERE

Ford needed

To increase driver awareness,
comfort and safety withhazard information
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HERE delivered

Safety-relevant incident
information for alerts andsensor data distribution
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Ford gained

Cutting-edge technology
for improved safety andan innovation partner
Read moreFord of Europe needed

To help drivers stay safe by anticipating road danger
As part of the push for standardization of new car safety features inEurope, Ford wanted to deliver information about Safety-Related Traffic
Incidents (SRTI) to drivers.
In a competitive market, Ford’s aim was to stand out by helping drivers
anticipate potential dangers on the road ahead. It wanted to increaseawareness, safety and comfort with a solution that worked with and without
navigation by delivering information through a connected IVI system.
“In a world where there is so much available data,” says Peter Geffers,
Manager, Connected Vehicles at Ford of Europe, “it is becoming
increasingly important to find smart new ways of applying it to improvethe lives of our customers.”
Additionally, Ford of Europe sought to gather the data recorded by
sensors across its fleet, and make this available for use elsewhereto improve safety.

“We’re delighted to be working handin-hand with HERE Technologies todeliver these smart features.”

About Ford of Europe
Ford of Europe
produces, sells andservices Ford vehicles
in 50 individual markets
across Europe. It is adivision of the Ford
Motor Company, which
manufactures, markets
and services cars,
trucks, SUVs, electrified
vehicles and is pursuingleadership positions
in electrification,
autonomous vehicles
and mobility solutions.

Peter Geffers, Manager, Connected Vehicles, Ford of Europe

W hy HERE?

HERE had a great track record in partnershipwith Ford. HERE already provides traffic data
for maps and powers the FordPass app

Want to talk? We do, too. Get in touch here.

When Ford proposed the development of a
local hazard warning service, HERE provided
the most compelling proof-of-concept story

With its engineering expertise, HERE was able
to help Ford define and design the solution,
react and adapt to customer feedback© 2020 HERE | here.com

HERE delivered

In-car hazard alert infrastructure and content“This is a significant step forward.”
Joerg Beyer
Executive Director, Engineering, Ford of Europe

Ford created its Local Hazard Information system by making use of multiple services,
products and data feeds from HERE Technologies.
Working with developers from Ford, HERE advanced an alert system delivery mechanism
for vehicles without navigation.
To create content for Ford’s Local Hazard Information service, outputs from the HERE Hazard
Warning service were coupled with the incident feed from the HERE Traffic product. Thiscombination enabled a seamless flow of relevant, fresh and always-on data about potential roaddangers – like accidents, slippery roads and objects on the road – to Ford drivers in the area.
The process of ingesting and processing data to create an alert in HERE Hazard Warnings isfast. This ensures drivers get the information they need in a timely fashion. “What makes
Local Hazard Information different is how it’s the cars that are connected – via the Internetof Things. There is no reliance on third-party apps,” says Joerg Beyer, Executive Director,Engineering, Ford of Europe.

H o w H E R E he l ps Ford d e l iver Local Haz ard In formatio n

HERE Professional Services
helps Ford meet custom
architecture, program
management, development
and testing requirements
Want to talk? We do, too. Get in touch here.

HERE Hazard Warnings andthe incident feed from HERE
Traffic supplied

Using APIs from HERE,
Ford vehicles pull hazard
information based on
their location and directionof travel

Hazard information from HERE
is displayed in the instrument
cluster

HERE ingests Ford sensor andprobe data and enables it tobe shared to further increaseroad safety© 2020 HERE | here.com

Ford gained

Enhanced safety and a new source fresh safety data
“These smart features are on
more than 80 percent of ourline-up in 2020.”

Peter Geffers, Manager, Connected Vehicles, Ford of Europe
In partnership with HERE, Ford of Europe has created a smart new in-car feature. This gives
Ford a powerful and credible way to differentiate from other automakers.
The Ford Puma is the first model in its segment to introduce Local Hazard Information asstandard. Drivers now have better visibility of road conditions, weather impacts and potentialdangers ahead.
HERE helped Ford of Europe reduce the element of surprise and, in doing so, enhance safety,
comfort and convenience for its Ford Puma customers. The implementation has been so
successful, Ford of Europe intends to widely roll out the technology across its fleet.
Of course, the main benefit of the partnership is not limited to those traveling in Fordvehicles. From its own fleet, Ford of Europe can now make secure and anonymized sensor
data available to alert other vehicles of potential hazards on the road.

The re su l ts

A first in the segment
Ford Puma is the first in its
segment to standardize
hazard information.

Want to talk? We do, too. Get in touch here.

Enhanced technology
by adding industry-leading
location intelligence.

Faster innovation
with easy access to the latest
location technology.

Safer roads
alerts system and dataexchange have potential
to reduce incidents.

Informed drivers
now they know upcoming
road conditions.

© 2020 HERE | here.com

Can we help you, like we helped Ford of Europe?
You probably have some questions first: What’s it like to work with HERE?
Will it be an easy process? How much will it cost?
Get answers

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About HERE Technologies

HERE, a location data and technology platform, moves people, businesses and cities forward by harnessing the power of location.
By leveraging our open platform, we empower our customers to achieve better outcomes – from helping a city manage its infrastructure
or a business optimize its assets to guiding drivers to their destination safely. To learn more about HERE, including our new generationof cloud-based location platform services, visit 360.here.com and www.here.com.
Want to talk? We do, too. Get in touch here.

We’re HERE

Get in touch© 2020 HERE | here.com