HERE Technologies helps
Novacom CLS Services
contextualize location
data for large fleet
management
Brought to you by HERE Technologies

Data is everywhere, but if it's not fresh, accurate and contextual it could be junk data that slows down decision-making,provides false insights or muddies the water. In the world of large fleet management, location data is the nexus between
all other data points, providing the context that ties everything together and makes information actionable.
Whether an organization collects residential waste in a big city, transports commercial loads from manufacturing plants
to warehouses cross-country or delivers humanitarian aid to a refugee camp in a war-zone, geolocation data andmapping capabilities are must-haves for optimizing their fleet's operations.
This focus on fleet optimization represents an evolution in large-fleet companies' requirements from the time ofNovacom CLS Services' founding two decades ago. At that time, fleet operators merely wanted to track their assets'
movements on a map. However, with the market's attention now focused on optimizing entire delivery chains, Novacom
CLS has evolved from being a provider of bespoke tracking applications to developing platforms for geolocation-driven
intelligence, facilitating the strategic and safe movement of fleets numbering in the thousands of units.

2Contextualizing raw data with
HERE location technology'Optimization' means different things to the various sectors Novacom CLS serves. In the humanitarian aid market, it
implies ensuring the highest degree of safety possible for fleets and people moving through dangerous environments
and allowing the organization to focus more on their humanitarian mission than fleet management. In wastemanagement, it's focused operational efficiencies, plotting the best routes in big cities to minimize fuel consumption andmaximize productivity. In the transport or logistics sector, optimization means providing accurate ETAs, operating efficient
supply chains and ensuring on-time deliveries.
Common to each sector, though, is their need for the right information at the right time so they can make the optimalreal-world decisions in real-time. According to Novacom CLS Services' CEO Julien Dauvet, his company collects 150 million
data points each day from the assets it tracks. He says geolocation data is the most critical data subset the company
uses to gain insight-producing, decision-making intelligence from such sheer volumes of data, adding context that shows
movement in relation to maps, weather, road and traffic conditions, for example.
"The main value we provide derives from the fact that we can take the external data collected from an array of sources
and cross it with HERE Technologies' geolocation and mapping information on our platform. We manage the complete
data-collection and data-processing chain," he says. "Location data is the raw material for all the analysis we do to
discover the value of real-time information in every sector we serve. Fleet operators want to know much more thanphysical location at a point in time; they want to know distance traveled over time, where an asset traveled and any
events that occurred during the trip, such as fuel stops, traffic jams or flat tires."A reverse-geolocation service from HERE Technologies allows Novacom CLS Services' customers to add real-world
localized context to a vehicle's latitudinal and longitudinal coordinates. For instance, a waste-management company's
control center personnel can pinpoint a particular truck's location down to the street address. A humanitarianorganization operating in a remote part of the world can detect its truck's heading and location relative to distancemarkers on a road or its position relative to a particular area, district, landmark or hazard. Using a
multi-reverse-geocoding option, organizations operating large fleets can pinpoint and map the location of up to 100
latitudinal and longitudinal coordinates simultaneously.

3Creating a location
data ecosystem
As Novacom CLS continues to build solutions for the next-generation fleet management business, Mr. Dauvet is extending
the company's intelligence-building capabilities and accessing new tools. He's doing so by participating in a more agile,interdependent ecosystem of industry players and specialized partners, like HERE Technologies.
While standard tools comprise 70%-80% of the Novacom CLS Services platform, Mr. Duavet envisions the remaining
20%-30% as including features and capabilities tailored to each customer's unique requirements. That's where he sees
the role of an ecosystem, built on data sharing and APIs.
"When we develop a specialized solution for one customer, we use data coming from many different stakeholders and wecreate APIs with our partners and maybe even our customers' providers to create an ecosystem dedicated to building it,"he says. He believes that Novacom CLS is in a unique leadership position as a company dedicated to data management,aggregation and integration across many different organizations and industries for decades. "We're independent, not tied
to a particular brand or industry, so we're able to take a wider, more objective view of location data, its use and value
within the larger ecosystem."
Customers provide the raw data to Novacom CLS Services, which harnesses proprietary tools, like its network ofsatellites, and technologies from its partner ecosystem to build a solution that generates targeted intelligence for aparticular customer's use-case. "That's the future – integrating and contextualizing all the data coming from so manysources to create data intelligence."

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4About HERE Technologies
HERE, the Open Location Platform company, enables people, enterprises and cities to harness the power oflocation. By making sense of the world through the lens of location we empower our customers to achieve
better outcomes – from helping a city manage its infrastructure or an enterprise optimize its assets to guiding
drivers to their destination safely. To learn more about HERE, including our new generation of cloud-based
location platform services, visit 360.here.com and here.com© 2019 HERE | here.com