PLAY TRUE 2020
Living Legacy

Creating the Future through Diverse Values of Sport- Relaying the Living Legacy into the Future -Commissioned by the Japan Sports Agency© JAPAN Anti-Doping Agency | All Rights Reserved. 202202ver.

INTRODUCTION
PLAY TRUE 2020
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PLAY TRUE 2020, Sport for Tomorrow

PLAY TRUE Creators
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5
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Athletes
Clean Sport Community
Youth
Public

PLAY TRUE Planet: SPORT & ART
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SPORT & ART: TRUTH in Sport and ME

FOR FUTURE
Journey
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PLAY TRUE 2020 Paths

Messages
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Dr. MUROFUSHI Koji, Commissioner, Japan Sports Agency (JSA)Mr. Witold Bańka, President, World Anti-Doping Agency (WADA)
Prof. SUZUKi Hidenori, Chair, Japan Anti-Doping Agency (JADA)OUTPUTS
PLAY TRUE 2020 Overview
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Sport for Tomorrow- International sport contribution legacy project for Tokyo2020 Mission - Living legacy into the future with true value of sport Vision & Strategy

Opportunities
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PLAY TRUE Relay
Clean Sport Partnerships with International Federations (IFs):
Education and Athletes Engagement
Clean Sport Partnerships for Clean Tokyo2020 Games: Information Provision

Contents
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Real Champion Education Package
Development of Future Leaders with the Real Champion Education Package
Social Science Research and Evidence-Based Education
Synergies created with SFT Consortium Member Organisations

Resources
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International Anti-Doping Seminar
The Global Promotion of Clean Sport:
International Conferences and Seminars
Capacity Development

PLAY TRUE 2020 Journey video clip is available from here!
https://www.youtube.com/watch?v=h81h1W1gZ6o

PLAY TRUE 2020

PLAY TRUE 2020,
Sport for Tomorrow
Sport for Tomorrow (SFT) is the legacy project of the Tokyo2020 Olympic andParalympic Games. SFT is the international contribution through sport initiative led by
the Government of Japan.
“PLAY TRUE 2020” is one of the three core pillars of SFT project.
The three core pillars are:1) International cooperation and exchange through sport
2) Academy for Tomorrow’s Leaders in Sport
3) “PLAY TRUE 2020”– Global Development of Anti-Doping Movement
PLAY TRUE 2020 first began shortly after Tokyo was awarded to host the Tokyo2020
Games in 2013. Since then, the Japan Anti-Doping Agency (JADA) has beencommissioned by the Government of Japan to create a legacy under PLAY TRUE 2020.
From the beginning, JADA has aimed to relaying the legacy created through PLAY
TRUE 2020 into the future as a ‘living legacy’.
This is the first time in the history of the Games that anti-doping and Clean Sport
have been positioned as the core pillar of the Games’ legacy project. JADA has closely
worked for legacy with the World Anti-Doping Agency (WADA), the Tokyo Organising
Committee of the Olympic and Paralympic Games, the International Olympic
Committee (IOC), the International Paralympic Committee (IPC), the International
Testing Agency (ITA), international sport federations, national and regionalanti-doping organisations, and various educational institutions, as well as withathletes and sport lovers around the world.

PLAY TRUE 2020 is committed to sending
positive messages on the TRUE VALUE of
SPORT as ‘TRUTH in Sport, TRUTH in ME’.

The values of sport are in bloom!
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PLAY TRUE 2020 Living Legacy

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -1. INTRODUCTION

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PLAY TRUE CREATORS

Communicating the Values of Sport
Together“PLAY TRUE Creators” have relayed the values of sport and created legacy together.

Clean Sport
Community

Developing clean and fair sport environment

Protecting the TRUTH in Sport

Athletes
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PLAY TRUE 2020 Living Legacy

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -1. INTRODUCTION

5PLAY TRUE CREATORS

YouthDeveloping the leaderswith sport values in mind

Bringing diverse values of sport
in life and society

Public6

PLAY TRUE 2020 Living Legacy

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -1. INTRODUCTION

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PLAY TRUE Planet: SPORT & ART

SPORT & ART:
TRUTH in Sportand METhe “PLAY TRUE Planet: SPORT & ART” legacy boothwas exhibited during the Tokyo2020 Paralympic Games at
the Tokyo Waterfront City’s FAN ARENA organised by the
Tokyo Organising Committee of the Olympic and Paralympic
Games.
* During the Olympic Games, their public booth was cancelled as they were held
without any spectators, and the public viewing sites, such as Yoyogi Park, werecancelled.

This booth served as the base for sport values. Exhibited
was a Work of Art, unique in the world, that are integrated
all the messages on the “values of sport” and photos ofpeople taking the ‘filter pose’ that symbolizes the “trueheart to sport and to myself”, collected through the i-PLAY
TRUE Relay project.
The booth was operated by the PLAY TRUE Creators,
including the Olympians, Paralympians, and university
students from SFT Consortium members. The PLAY TRUE
Creators engaged the booth visitors to experience the joy ofsport and exercise through the contactless activities.
The visitors had opportunities to see the messages on thevalues of sport from athletes and the public of various
ages and background from the world. They exchanged theirsport experiences and their views towards sport with theOlympians and Paralympians.
As the visitors walked and talked through the booth, theyexperienced, exchanged, and were exposed to the valuesof sport. Eventually, they transmitted their “true value ofsport” messages to the PLAY TRUE Planet.
Instantly, their messages were integrated on the spot withother messages from the world, and transformed into ART.
A c c e s s!

SPORT & ART created by everyone
https://playtrue2020-sp4t.jp/sport-art/en/
The PLAY TRUE Planet website for transmitting your message
https://playtrueplanet.jp/

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PLAY TRUE 2020 Living Legacy

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -1. INTRODUCTION

9Journey

SPORT & ART

PLAY TRUE 2020 Paths
Education materials were developed. A variety of activities
that protect and develop the values of sport were carried out incollaboration with anti-doping organisations and International
Federations. Athletes have been engaged throughout PLAY TRUE
2020 journey.
Manga Movie Series

Values of sport as Work of Art
Everyone’s TRUTH messages andphotos transformed.

PLAY TRUE Planet: Web platform

2021
2020

Tokyo2020

PLAY TRUE Planet: SPORT & ART– Public booth for creating the future of sport
at FAN ARENA Aomi
PLAY TRUE Planet Live Site and Tokyo Live Site Stage held

i-PLAY TRUE Relay
launched

2019

on…
Based

New MO! created

2017

2013

2014

2 Years to Go for Tokyo2020

FIG

Philippines

ITTF
FISE

Thailand

NOC/NPC, Medical Open Days

ISA
ITU

RussiaIJF

PLAY TRUE 2020 WEEKin Sapporo

MOU signed by
SEARADO x Tokyo2020 x JADA

BWF

2015

Pacific Games in Samoa

ISU

Asian Youth Para Games in UAE
WPP
MINEPS･VI in Russia

WPV
Sports Pharmacist System
discussion with Jordan

IIHF
Sapporo Asian Winter Games
IWF

International Athlete Forum for 2020

Cambodia

WBSC

ASEAN Ministerial Meetingon Sports in Myanmar

FIVB

IBSA

VietnamIF Partnerships

Clean Sport Community

Asian Beach Games in Vietnam
Event-Based Education

Sport for Tomorrow Consortium“PLAY TRUE Relay”
Website“PLAY TRUE Relay”
International Conference on the Pharmaceutical Industry
and the Fight against Doping

PLAY TRUE 2020 Living Legacy

Asian Para Game in Indonesia

FIH
Malaysia

JordanTokyo2020bid won10

World Athletics
Championships in Doha

WA
Brunei

PLAY TRUE 2020
launched

WWR

MOU with West Asia RADOWR

PLAY TRUE Relay launched

ICF

Rugby World Cup 20192016

Real Champion
Education Package

China x Japan x Korea MOU

MOU signedwith Central Asia RADO

2018
on…
Based

WADA ExCo meeting and International Seminar‘TRUTH in Sport & ME’
by athletes across the world

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -1. MUROFUSHI Koji
2. Jineiry Martinez
3. Claudia Bokel
4. Ben Sandford
5. Eilish McColgan

6. Rafael Soares Silva
7. Nurbek Toichubaev
8. Jonathan Tan & Glen Lim
9. K. C. Deepak
10. Nguyen Thai Binh

11. TAKAHASHI Ayaka & MATSUTOMO Misaki
12. Marsha Cox
13. YOSHIDA Saori
14. Chelsey Gotell
15. WATABE Akito

16. OIKE Minato
17. Barbara Kendall
18. Heinrich Popow
19. Pita Taufatofua
20. Marija Šestak

21. Sebastian Coe
22. KAMIJI Yui
23. Jessica Pilz
24. Roger Jackson
25. Chen Yibing

26. Jeong Min Lee
27. Jessica Fox
28. Felicia Grimmenhag
29. Sergi Samper
30. YAMASHITA Yasuhiro

2. FOR FUTURE

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Messages

Dr. MUROFUSHI Koji

Commissioner, Japan Sports Agency (JSA)
Sport for Tomorrow (SFT), which was launchedin 2014 by the Government of Japan toward theTokyo2020 Games, has been spreading values ofsport and the Olympic and Paralympic Movement
to more than 13 million people in 204 countries
and regions (as of the end of September 2021)
while building and developing a private-public
collaborative network related to international
cooperation and exchange through sport.
Developing sport integrity through strengthening
the global anti-doping activities was positioned as
one of the three main pillars of the SFT. The Japan
Anti-Doping Agency (JADA) served as the centre ofthis initiative, which was named PLAY TRUE 2020.
Activities included providing support for humanresources development, developing Real Champion
Education Package and its implementation, and theholding of international Anti-Doping seminars. Our
hope was that through these activities, contributing
to the promotion of the global movement to develop
the fair and clean sport environment and protect
values of sport.
An important point was that through these efforts
carried out under PLAY TRUE 2020, we were able
to cultivate a close relationship of collaborationand cooperation with WADA, the IOC, IPC, ITA,
and the anti-doping organisations of various
countries and regions. As a result of building such
relationships, even more people were engaged
to this project. Japan was therefore able tocommunicate messages on fair and clean sport,
and this was a major outcome that was achieved.
The outcome of this project and the partnerships
built are invaluable “living” legacy. We are confident
that the relaying and utilisation of these legacy
going forward will lead to the strengthening of theinternational anti-doping capacity in the regions.
Together with all of you, the Japan Sports Agency
will continue to engage in the promotion ofanti-doping activities so as to protect fair and clean
sport.

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PLAY TRUE 2020 Living Legacy

Mr. Witold Bańka,President, World Anti-Doping Agency(WADA)For many years, JADA has been contributing to thedevelopment of anti-doping, as a leader in the Asiaand Oceania regions – hosting workshops, seminars
and conferences among other activities. As the host
NADO of the Tokyo 2020 Olympic and Paralympic
Games, they also developed and implemented anumber of successful legacy projects which will
ensure a positive impact on anti-doping and clean
sport for years to come.
These initiatives, including the ‘PLAY TRUE 2020
– Sport for Tomorrow’ legacy project comprised
an impressive amount of educational resources
for athletes, their support personnel, and others,
packaged in engaging and stimulating activities
such as the i-PLAY TRUE Relay, engaging athletes
and members of the public from around the world.
These legacy projects represent the first time that
an Olympic and Paralympic Games has prioritizedanti-doping and its values as a core legacy pillar.
It means that clean sport – particularly in the areaof education – will continue to benefit from thesuccessful staging of the Games in Tokyo.
This legacy will be felt for many Games tocome, and we would like to thank the Japanese
Government and JADA for these pricelesscontributions to the global anti-doping movement.”

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -Prof. SUZUKI Hidenori

Chair, Japan Anti-Doping Agency (JADA)
Sport for Tomorrow (SFT), the legacy programme of the Tokyo 2020 Olympic and Paralympic Games andthe international contribution through sport initiative led by the Government of Japan, began in 2014. As amember of the SFT Consortium Steering Committee, the Japan Anti-Doping Agency (JADA) was responsible
for, and led over eight years, PLAY TRUE 2020. It aims to develop sport integrity through strengthening
the global anti-doping activities — as one of the three core pillars of SFT. JADA has been supporting thedevelopment of fair and clean sport and anti-doping capacity in Asia and Oceania regions in particular.
This was the first time ever that the promotion of international anti-doping activities for Clean Sport was
positioned as a core pillar of the legacy project of the Olympic and Paralympic Games. It is such an honour
for JADA that we have been able to promote this project with great pride.
PLAY TRUE 2020 has not only worked closely with the anti-doping community, such as the World Anti-Doping
Agency, International Olympic Committee, International Paralympic Committee, International Testing Agency,
International Federations, and anti-doping organisations of various countries, but also engaged athletes,
support staff, sport lovers, and children of the world. It is to communicate to the world the power and valuesof sport, something that has to be protected and developed through anti-doping activities. Values and powerof sport are sensed through sport, which various people around the world hold within their hearts. “SPORT& ART” project is to bring intangible into tangible to communicate each person’s passion for sport and itstrue values towards the future. We believe that by returning once again to the values and power of sport thatare at the basis of sport, each one of us will be able to think about sport and share and communicate ourthoughts, creating a new future for sport.
In difficult circumstances such as one-year postponement of the Tokyo 2020 Games forced by the COVID-19
global pandemic, we have been able to deliver PLAY TRUE 2020 legacy project with the huge support of theGovernment of Japan, such as the Japan Sports Agency, athletes, and people around the world. I would liketo take this opportunity to express my deepest appreciation to all involved in this legacy project.
Our desire is to ceaselessly disseminate the values and power of sport, which we have put our true heart
through PLAY TRUE 2020, and relay this effort as a “living legacy” through various activities. Going forward,
we will further dedicate ourselves to enabling everyone to achieve self-realisation and spend healthy livingwith passions for true sport in their hearts.

2. FOR FUTURE

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Sport for Tomorrow:
International sport contribution
legacy project for Tokyo2020
What is SFT?
Sport for Tomorrow (SFT) is a legacy project for which the Government of Japan
made an international commitment in Buenos Aires in 2013 when Tokyo wasawarded to host the Olympic and Paralympic Games. Targeting more than 10 million
people in more than 100 countries around the world, the aim of the SFT project is toextend the values of sport and the Olympic and Paralympic Movement for a better
future of the world.

Three Core Pillars of SFTSFT has three core pillars,
1) International cooperation and exchange through sport
2) Academy for Tomorrow’s Leaders in Sport
3) “PLAY TRUE 2020” – Global Development of
Anti-Doping Movement
SFT Consortium members, consisting of those fromthe public and private sector involved in making
international contributions through sport.
Though even before Tokyo won the bid for the2020 Games, JADA had been engaging in a wide
range of projects for developing future leaders andeducators for protecting and developing a clean andfair sporting environment in the world, particularly
in Asia.

1.

International cooperationand exchange through sport

3.

2.

Academy for Tomorrow’s
Leaders in Sport“PLAY TRUE 2020”
Global Development of
Anti-Doping Movement

For the first time in thehistory of the Olympic
and Paralympic Games,
anti-doping activities
were positioned as thecore legacy project. Thissymbolizes Japan’strue commitment tocreating a better society
and future through thevalues of sport.

For Fair and Clean GamesFor the anti-doping programme in Tokyo2020, a MOU was signed between the International Testing Agency(ITA), a third-delegated party entrusted by the IOC, the International Paralympic Committee (IPC), the Tokyo 2020
Organising Committee, and JADA, the anti-doping organisation of the host country.
In partnership with all the parties committed for clean and fair Games and for all clean athletes, JADA havebeen committed in our ultimate effort to ensure the athletes’ best performance shined and true medals awarded
at the Tokyo2020.

PLAY TRUE 2020

Overview

Press Release
JADA’s Commitment to Create a Fair and Clean Tokyo2020 Gameshttps://www.playtruejapan.org/topics/2021/000516.html

The signing of the memorandum of cooperation in anti-doping activities for the Tokyo2020 Paralympic Gameshttps://www.playtruejapan.org/topics/2021/000518.html

3. OUTPUTS

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Living legacy
into the futurewith true value of sport
The aim of PLAY TRUE 2020 is to develop future leaders andcreate a better society and future through the values of sport.
For the first time in the history of the Olympic and Paralympic
Games, anti-doping activities, which protect and nurture clean
and fair sport, were placed as the Games’
legacy project.

Vision &Strategy
Our Vision

Bring “P – L – A – Y : Positiveness, Leaders, Activate, Youth” together as one
under “True”, that is, the true value in sport and in ourselves – carrying into the future.

PL

positivenessleadersA

activate

Y

youth

TRUE

PLAY TRUE 2020 aims to protect and develop the integrityof sport by engaging athletes and people of the world to
make sport and sport values matter in their lives.

Carrying the legacy created by each person
into the future.

For Achieving Our Outcome, Our Objectives
1 Create a living legacy through the Tokyo 2020 Olympic and Paralympic Games
2 Engage everyone to disseminate the values of sport messages and actions for creating the future of sport
3 Contribute to achieving the goals of SDGs

MissionOur Mission

4 Protect the health and rights of athletes by developing the Clean Sport environment worldwide

Strategic Areas:
Create Synergies

Contents
For activations● Customise regionally / locally● Contents delivery / programme-making● Create NEW opportunities

To solve social issues and create a better future through sport, PLAY TRUE 2020 will

● Develop NEW education contents● Extend existing opportunities

and networks

1 Protect and develop the values and power of sport
2 Develop a sustainable, Clean Sport environment

Aimed Outcomes
1 Make the values of sport and the Olympic and Paralympic Movement matter 365 days of a year

Opportunities
For partnership
Connecting
UnitingResources
For Clean Sport
environmentand develop leaders

2 Make PLAY TRUE 2020 the enabler for sport values
3 Develop leaders in society who embody the values of sport

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PLAY TRUE 2020 Living Legacy

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -● Develop professionals/leaders● Knowledge transfer and sharing

3. OUTPUTS

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O P P O R T U N I T I E SOpportunities
Sport Values –Experiencing and
Embodying &Connecting and Uniting

Contents

Opportunities

Resources

PLAY TRUE Relay“PLAY TRUE Relay” is a symbolic project of PLAY TRUE 2020.
Athletes across the globe have been passing on their “TRUTH in Sport, TRUTH
in ME” messages to the world and to the future.
World athletes inscribed their “TRUTH” messages on a unique Makimono, andrelayed this Japanese scroll as a baton to other athletes.
Dr. MUROFUSHI Koji (current Commissioner of the Japan Sports Agency)
started this relay in 2014 inscribing his TRUTH message: “Rules Breed Beauty”.
A total of 32 athletes from 20 countries across 5 continents inscribed theirmessages and relayed the Makimono scroll.
Through interviews, the athletes were asked: “What are the true values seenin sport?” and “What values of sport do you want to pass on to the future?”
and they faced the values of sport anew from various perspectives. They also
answered such questions as, “What is the significance of becoming a realchampion?”, “What can sport positively bring to society?”, and “What kind ofactions can sport take toward the future?”. The athletes’ thoughts and beliefs,
based on their first-hand experiences, have been relayed to the world.
The Tatewaku (rising steam) pattern, composed of two wavy lines facing eachother, adorns the Makimono scroll. The infinitely continuing trajectory of thepattern symbolizes how the TRUTH of the athletes connect to the world and thefuture.
The PLAY TRUE Relay Makimono was exhibited at the “PLAY TRUE Planet
SPORT & ART” public booth during the Tokyo 2020 Paralympic Games. It has
now moved to an open agora, Joho-Hiroba (Information Plaza) of the Ministry of
Education, Culture, Sports, Science and Technology (MEXT), in the Governmentbuilding, as a permanent display.

The TRUTH of 32 athletes from 20 countries in 5 continents

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PLAY TRUE 2020 Living Legacy

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -Information Plaza, MEXT

3. OUTPUTS

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Clean Sport Partnerships with International Federations (IFs):
Education and Athletes Engagement
A wide range of Event-Based Education was carried out in collaboration with IFs during their World Championships and Test
Events for the Tokyo2020 Games. The ‘Clean Sport Partnerships’ between IFs and JADA have been promoted by engaging
athletes so as to ensure effective education activities before and during events.
PLAY TRUE 2020 has created some ‘win-win’ partnerships between IFs and NADO, such as by providing local expertise,communicating widely via the social networking services and media channels and conveying the voices of leader athletes
via PLAY TRUE Relay. These good practices of Clean Sport Partnerships have been highlighted during the International
Anti-Doping Seminar in Asia & Oceania.

Clean Sport Partnerships for Clean Tokyo2020 Games:
Information Provision
The MANGA Doping Control Procedures series with poster, movie, and leaflet were displayed or broadcast at all Doping
Control Stations of the Tokyo2020 Games. This led the Olympians and Paralympians to inform roles and responsibilities ofathletes and check the procedures of doping control.
By utilising the materials from the Real Champion Education Package, some education activities were delivered with other
NADOs in the lead up to the Games. For the Tokyo2020 Games, the MANGA Doping Control Procedures series and legacy
initiatives were posted on the websites of the International Testing Agency (ITA) and the International Paralympic Committee(IPC), which are responsible bodies of the anti-doping during the Games time.

Clean Sport Partners

BWF / FIG / FIH / FISE / FIVB / IBSA / ICF / IIHF / IJF / ISA / ISU / ITTF /ITU / IWF / WA / WBSC / WPP / WPV / WR / WWR etc.
Examples of Partnership

International Gymnastics Federation (FIG)

https://ita.sport/news/
tokyo-2020-encourages-everyone-tojoin-the-virtual-i-play-true-relay/

Event-Based Education was carried out towards
more than 1,500 world-level senior and juniorathletes as well as support staff at a Tokyo2020
Test Event. Along with the interactive, quick
learning and exchanges as on-site activities,
athletes wrote down their commitment andpassion for their own sport. An education
workshop was also carried out towards the FIG
Medical Commission and medical staff. During
the Athlete’s Roundtable, a comprehensive, fun
and informative workshop, including “i-PLAY
TRUE Relay” project, was conducted to theathletes by the FIG Athlete Committee.

https://www.paralympic.org/
anti-doping-tokyo2020

https://ita.sport/resource/
tokyo-2020-doping-control-guidebook/➡ The “Olympic Highlights” (20 Dec. 2019, edition) released as a good example of collaboration between an IF and the Games’ hosting NADO
https://olympics.com/ioc/news/olympic-highlights-20-12-2019

Badminton World Federation (BWF)
Ever since the 2012 BWF Junior WorldChampionships was held in Chiba, Japan, a numberof partnership activities for education havebeen conducted at BWF events. Featuring “i amBadminton”, BWF’s integrity campaign, the outreachprogrammes towards athletes and some novel
approaches, such as showing a Manga education
movie on the bus rides between hotels and venue,
were carried out. In particular, education for athletes
and support staff of Para Badminton, a new event of
the Tokyo2020 Paralympics, was enriched. BWF and
JADA have been creating a ‘win-win’ partnership.
➡ Featured on the cover of SHUTTLE WORLD (BWF WEB magazine)
https://extranet.bwfbadminton.com/docs/document-system/81/82/401/SHUTTLE%20WORLD%20-%20Edition%2023.pdf

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PLAY TRUE 2020 Living Legacy

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -Tokyo2020 Doping Control Stations (©JADA)MESSAGEThe world of sport has good reason to remember the legacy project announced byPrime Minister Abe under the heading of Sport for Tomorrow with the unique choice ofanti-doping as the leading element. In the years that followed, as PLAY TRUE 2020, theJapan Anti-Doping Agency worked tirelessly to promote good anti-doping practice inJapan and particularly throughout the Asian and Oceanian regions.
The results of these efforts allowed JADA to deliver outstanding services to the Tokyo
Olympic and Paralympic Games and to assist in the extensive pre-Games testing andeducation programme, all of which helped to deliver Games with few doping issues.

Sir Craig Reedie CBEWADA Former President

3. OUTPUTS

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Based
on…

C

on…
Based

Contents
Contents

O

Opportunities

N

Know, Share, andDisseminate
the Values of Sport
Develop Humanity
through Values of Sport

T

Real Champion Education Package

The “Real Champion Education Package” was developed to promote aworldwide education programme. With ‘non-verbal, customizable and fun’as its concept, Manga or simple illustrations were developed. The Education
Package contains comprehensive materials on both the values of sport andanti-doping rules, placing them into an original package.
The education objectives were developed based on evidence from social
science research. Through activities and group work, learners can deepen theirunderstanding in a step-by-step approach, that proceeds from ‘awareness’,‘understanding’ to ‘expressing/sharing’, and onto ‘embodying/creating’ thevalues of sport. The original Manga/illustrations are utilised in this RealChampion Education Package so that people of all age groups can enjoy
learning. This package has been utilised by IFs and NADOs, particularly in Asiaand Oceania, as well as in schools and events like SFTC member organisations’international cooperation projects.

E

Education Package

Resources

N
T

Evidence-Based Behavioural Changes– Real Champions in Society and Sport –S

https://www.playtrue2020-sp4t.jp/edu_package/

The Real Champion Education
Package aims to develop realchampions and leaders insociety and sport, who embody
the values of sport. Because
the values of sport are notso easy to express in words,
learners can deepen theirlearnings in a phased manner
through activities and group
works: “being aware of” ➡
“understanding” ➡ “expressing/
sharing” ➡ “embodying/creating”. This framework of educational objectives isbased on evidence obtained through social science research. The seven phasesof education objectives, in relation to sport and society, are set depending on
the target group of education, aiming to change their behaviours in each phase.
The lesson plans are provided with the education objectives through activities
or active learning sessions. With comprehensive and time-oriented aspects, it
becomes possible to evaluate the level of achievement of education objectives.
Not just for acquiring knowledge, the materials can also be combined to instil
and develop values, depending on the target group and the development stage
along with the phase.

Real Champion Education Package materials

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PLAY TRUE 2020 Living Legacy

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -3. OUTPUTS

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Development of Future Leaders with the Real Champion Education Package
To create synergies through close cooperation between the core pillars of Sport for Tomorrow (SFT), PLAY TRUE 2020
delivered lectures and activities organised by other pillar, “Academy for Tomorrow’s Leaders in Sport”. The Tsukuba
International Academy for Sport Studies (TIAS) and the International Sport Academy of the National Institute of Fitness andSports in Kanoya (NIFISA) aim to develop future leaders of sport, who embody sport values. The comprehensive lectureson the values and integrity of sport and on anti-doping are delivered to the master’s students through the active learning
method based on research findings. Topics are varied to widen and deepen the students’ perspectives in sport, which could
lead to the required competencies for sport management and leaders.
In the lectures, issues and cases related to sport integrity and anti-doping rule violations were presented. Students were
engaged to realise their perspectives and ethical values through sharing, debating, role playing, and presenting activities.
To enable graduates to solve issues and initiate new projects in their future profession, practical exercises were made to
identify education target groups and objectives which led students to identify practical solutions.
“Sport integrity and anti-doping efforts” is the course requirement at TIAS. Graduates have utilised the Real Champion
Education Package in their respective fields to convey the values of sport to children and youth athletes. Young leaders,possessing a wider viewpoint acquired through classes, are newly moving forward to create the values of sport, both in
sport and in society.

Social Science Research and Evidence-Based Education
The Social Science Research (SSR) around the awarenessand behaviours in relation to fairness and anti-doping /doping in sport and society is a fundamental part of our
projects. By researching the values and perspectives ofathletes of various competitive levels and ages, sporting
people, and the general public, it examined how sport
integrity can be maintained and how fair and clean sport
can be achieved.
Instead of simply presenting anti-doping rules andinformation, the Real Champion Education Package
materials were developed based on the results obtained
through such surveys and research. By monitoring andevaluating implementation, evidence-based anti-doping
education and values-based activities have been delivered
domestically and internationally.

Tsukuba International Academy for Sport Studies (TIAS),
University of Tsukuba“Anti-Doping and Integrity of Sport”

Synergies created with SFT Consortium Member Organisations
Target:Tsukuba International Academy for Sport Studies (TIAS) postgraduate students in the master’s degree Sport Olympic programme,
under the Graduate School of Comprehensive Human Sciences

Content:

Course requirement: 10 classes of 90 minutes each, compulsory module
Values of sport and integrity of sport
Clean Sport Education, based on sport values and anti-doping rules – some content based on WADA’s “The University Anti-Doping Textbook”
The global sport structure and anti-doping movement
Active learning for solving issues in the use of the Real Champion Education Package, etc.

International Sport Academy of National Institute of Fitness
and Sports in Kanoya (NIFISA)“Anti-Doping and Integrity of Sport”

To create synergy from the unique platform of SFT, PLAY TRUE 2020 collaborated with the public and private sectors of the
SFT Consortium (SFTC) Steering Committee and Member organisations by meeting the needs, strengths and opportunities ofrespective organisations. PLAY TRUE 2020 has worked with SFTC members through various projects, including the use of theReal Champion Education Package and i-PLAY TRUE Relay, to develop human resources and protect and develop values ofsport in society.

1. Japan International Cooperation Agency, JICA

2. SANIX Incorporated

The Real Champion Education Package wasplaced in JICA regional offices in Asia, and JICA
volunteers, who were expected to be dispatched,received explanations during their training
sessions on how to use and make the most of its
materials. JICA organised an online workshop
on the values of sport and anti-doping for thosevolunteers who had to return temporarily to Japandue to COVID-19 pandemic. By doing so, it became
an opportunity to provide education support toathletes competing at the Tokyo2020 Games.

The high school rugby players from the world,competing at the SANIX World Rugby Youth
Tournament, experienced sharing their views on,
and presenting, the values of sport through roleplaying. What they learnt and shared drove theirperformance on the rugby pitch and encouraged
the young rugby players to embody the values ofsport in daily life.

4. Scout Association of Japan

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Target:NIFISA students of the Sport Management course and Sports Performance course, becoming global leaders in sport

Content:

Clean Sport Education and Leadership
Values of sport and integrity of sport
The global sport structure and anti-doping movement
Through “NewMO!”, part of Real Champion Education Package material, active learning for sport values, etc.

PLAY TRUE 2020 Living Legacy

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -3. Obihiro City
An i-PLAY TRUE Relay booth was set up at city
hall and at Tokachi Obihiro Airport. Obihiro City
reached out to locally-born world-level athletes
and local companies, and extended opportunities
for residents to think about and disseminate theirthoughts on the meaning of sport values.

At the 23rd World Scout Jamboree held in
Yamaguchi City in 2015 and at various local andoverseas events, the materials from the RealChampion Education Package like “NewMO!” andthe Manga Movie were utilised to disseminate
the values of sport as the shared Principles of
Scouting.

3. OUTPUTS

25

R E S O U R C E SResources

Contents

Knowledge Transfer:
Creating an Environment
for Fair and Clean Sport

2016

2018

Resources

International
Anti-Doping Seminar

The International Anti-Doping Seminarin Asia & Oceania has been held annually
since 2008. The main aim is to build thecapacity of anti-doping organisations ofeach country in Asia and Oceania regions
and the networks for strengthening the
Clean Sport Partnership for realisingclean, fair, and true sport globally.

2017

Opportunities

Logo Story
This logo represents the protection of Clean Sportand Clean Athletes and the development of sport
integrity.
Red - Asia and Oceania regions
Green - Sport integrity, field of play and peaceBlue - JADA Corporate colour

Seminar Themes – held as fiscal year

2021

Legacy Creates Our Future for Clean, Fair and True Sport2020

Are you READY!? - for 2021Code/ ISs and the next CCQ

2019

2020

CREATE LEGACY TOGETHER:
For Clean, Fair and True Sport with the 2021Code2018

Athlete Engagement and their Rights &Achieving the Code Compliance: Steps for the 2021Code2017

Implementing Effective Education Activities &Strategic DCO Management Towards 2020

2016

World Anti-Doping Code Monitoring andEffective and Quality Practice through Partnerships &PLAY TRUE 2020 Week open event

2019

2021
Participants in the Asia Oceania International Anti-Doping Seminar

26

PLAY TRUE 2020 Living Legacy

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -2015

Achieving a Quality Practice with 2015Code and Engagement &Intelligence Workshop in Asia and Oceania
3. OUTPUTS

27

The Global Promotion of Clean Sport: International Conferences and Seminars
Holding international conferences and seminar is aimed at not only developing the anti-doping capacity but also
encouraging the collaboration and engagement of diverse stakeholders, including athletes, for ensuring a clean and fair
sport environment together. Every year, WADA President and Directors join the International Seminar and directly deliver
messages to the Clean Sport community in Asia and Oceania, with the latest anti-doping information and strategies.
Promoting the concept of ‘by the athletes for the athletes’, practical inputs have been made, with best practices for quality
anti-doping programmes shared and discussed.
Furthermore, various conferences and workshops with partners were designed, aiming to promote public health, develop
athlete leaders, and resolve social issues through sport. Collaboration, for example, with athletes, the pharmaceuticalindustry, pharmacists, scientific organisations, and researchers, (sport-related) NGOs, educational institutions, and otherstakeholders who support safe sport, is crucial to bring a quality anti-doping programme forward.

Tokyo Declaration
The Second International Conference on the Pharmaceutical Industry
and the Fight against Doping– New Developments for Clean Sport and Society –Sport bodies, anti-doping organisations, the pharmaceutical industry, governments,
and international agencies concerned emphasised the importance of increased
cooperation between the anti-doping and pharmaceutical industries. The conference
explored new ways to help protect the rights of clean athletes and the integrity ofspot as well as the ways that help restrict the abuse of licensed and unlicensed
medicines and ensure the promotion of public health.
Triggered by this international conference, three pharmaceutical companies with
headquarters in Japan concluded memorandums of understanding respectively with
WADA by 2021 in order to share information on pipeline products and other items
under development.
➡ https://playtrue2020-sp4t.jp/static/report20150128/

WADA Executive Committee Meeting
The WADA Executive Committee (ExCo) Meeting was held in Tokyo,
September 2019. The Government of Japan has been a member of the
WADA Executive Committee representing Asia, since WADA’s inauguration in
1999. The meeting was an opportunity to show the commitment of Japanto Clean Sport. Following ExCo, WADA’s President and directors also madepresentations at the International Anti-Doping Seminar in Asia & Oceania
and extended the opportunity to bond the Clean Sport community in theregions.

Southeast Asia RADO: SEARADO
Ever since JADA provided assistance for the 1st Summer Youth Olympic Games Singapore 2010, thesupport has continued to the Southeast Asia region. The first official bilateral MoU was concluded
in 2014. A trilateral MoU was signed in 2017 between SEARADO, the Tokyo Organising Committee of
the Olympic and Paralympic Games, and JADA. In particular, in the lead up to the Tokyo2020 Games,
the three parties cooperated to develop Doping Control Officers from SEARADO member countries,
who had undergone training and gained practical experience. This made a significant contribution todelivering doping control during the Tokyo2020 Games.
The third, bilateral MoU was concluded in January 2022 to continue the living legacy of Tokyo2020
and to enrich education, working together for Clean Sport environment.

Membercountries

Indonesia, Cambodia, Singapore, Thailand, Timor-Leste, Philippines,
Brunei, Vietnam, Malaysia, Myanmar, Laos

Central Asia RADO: RADOCA
The first bilateral MoU was concluded between RADOCA and JADA in January 2020. The RADOCA-JADA
relationship was started by extending an invitation to the International Anti-Doping Seminar in
2012. The MoU aims to develop the overall capacity of eight RADOCA member countries, particularly
education and human resources development. In line with the 2021Code and International Standards
for Education, online workshops were held to formulate their education plans. Some follow-up
meetings after the International Anti-Doping Seminar provided the opportunity to understand theneeds of each country and add further explanations for quality practices.
Afghanistan, Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan,
Turkmenistan, Pakistan, MongoliaWest Asia RADO: WARADO
Aiming to provide support the West Asia Region through the Jordan Anti-Doping Organisation (JADO),an MoU was concluded in January 2020. This MoU has a particular focus on the development ofeducation for medical personnel. This was triggered by the continuous exchanges of opinions andpractices between JADO and JADA at the International Anti-Doping Seminar, and discussions on
the possible implementation of JADA’s Sports Pharmacist System in Jordan. The Real Champion
Education Package has been utilised in Jordan to enrich educational activities. Sharing informationand ideas and human resources development continue as an ongoing basis.

International Athlete Forum for 2020
The International Athlete Forum for 2020 was held to have athletes share their thoughts on the values and power of sport and communicate messages on the futureof sport to the world. The Forum was held over two days as a part of the “2020 Young Athletes Project” initiated by the Tokyo Organising Committee of the Olympic
and Paralympic Games. In Day 1, more than 200 people gathered from 18 different countries, from the sporting field and the media. Day 2 featured “NewMO!” (newsumo), which was created with the JADA Athlete Committee as activity-based Values-Based Education. Youth and leader athletes from different sports interacted
and experienced, felt, and embodied this new sport. Throughdiscussions, each group eventually came up with their key
messages on sport values to communicate to the world. With
the athletes’ inputs, “NewMO!” has been evolving as a fun,interactive activity for the Values-Based Education in which
one can experience creating sport.
➡ https://playtrue2020-sp4t.jp/static/
report20151001/

PLAY TRUE 2020 Living Legacy

Workshops and discussion sessions were held for NADO and RADO members, mainly from the Asia and Oceania regions, fortheir capacity development. In accordance with the needs of each country and organisation, support have been provided foroverall organisational development and the development of education plans and Educators or other human resources, by
sharing the customisable education materials.
JADA has concluded the Memorandums of Understanding (MoU) with regional anti-doping organisations (RADOs) inSoutheast Asia, West Asia, and Central Asia, which promote comprehensive support towards respective member countries.

Membercountries➡ https://playtrue2020-sp4t.jp/static/report20190924/

28

Capacity Development

Creating the Future through Diverse Values of Sport - Relaying the Living Legacy into the Future -Membercountries

Yemen, Iraq, Syria, Palestine, Jordan, Lebanon

Trilateral Collaboration: China, Korea, and Japan
The Anti-Doping Organisations of China, Korea, and Japan concluded an MoU in order tocreate a cooperative framework for continuing the Olympic and Paralympic legacy andcreating Clean Sport environment together. Collaborative relations are strengthenedby sharing knowledge, expertise, and information, and exchanging staff in aim todisseminate the values of sport.

3. OUTPUTS

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