Reported by August 31st, 2020
Kutchan Tourism Association

Survey Result about the impact of COVID-19 on accommodations in Kutchan Town
―Sep 16th, 2020―

１．

Survey Outline
Since COVID-19 was confirmed in Wuhan City in China on December 31st,2019 the Kutchan Tourism
Association has investigated the impact of COVID-19. Our investigation has been carried out since
January and so far, we have reported 2 results, February 17, 2020 and the March 17, 2020.
This time, with cooperation from accommodation businesses, we have summarized the results of
the number of nights/total number of nights(total occupancy) from January～July, a comparison to lastyear, the booking status from August and their target markets for this coming winter. We hope thisinformation will be useful to all our business members, and we publish the survey results here.
Target：485 accommodation facilities in Kutchan
Period：January – July 2020
Survey Method：KTA Mailing System for our members・Asking by TEL to a few of our members andnon-members.
How to Answer：Google Form ・FAX

２．

Survey Results
We received responses from business operators that manage 203 facilities, out of a total of 485
accommodation facilities. （Response Rate：41.7％）.

①Accommodation Types (who answered)
Number of％

Responses■Hotel/Ryokan

73％■Condominium/House

17486％■Pension/Lodge

2211％② Number of guests・Total Number of guests (Total occupancy)
When the effects of COVID-19 were strong, which was after March (March – July), compared to lastyear, the number of guests was 26.1% and the total number of guests (total occupancy) was about
22.0%. Due to the start of the discount campaign “Dominwari” by the Hokkaido Government on June
28th, the number of guests recovered compared to April-June 2020. However, only seeing theestimated value in July, number of guests comparison from last year is 62.0% and the total number ofguests comparison from last year is 36.4%.

2019

2020※

Last Year Comparison※

Number of

Total number of guests

Number of

Total number of guests

guests（1,000）(total occupancy)

guests（1,000）(total occupancy)

Number of

Total number of guests

guests(total occupancy)

Jan

81.1

237.5

68.7

235.4

84.7％

99.1%

Feb

73.9

209.764.4

181.2

87.1%

86.4%

Mar

57.0

126.9

15.1

37.6

26.5%

29.6%

Apr

41.2

80.4

0.21

0.24

0.5%

0.3%

May

14.8

21.2

0.30

0.7

2.0%

3.5%

Jun

27.3

41.1

3.0

2.5

11.0%

6.0%

Jul

50.0

128.1

31.0

46.6

62.0%

36.4%

※ This is a fixed value based on the tourist entry statistics of Kutchan Town until March. After April, theestimates are based on the median compared to last year, and some variations can be seen.
90.0

2019

80.0

■Number of guests（Line）

70.0■ Total number of guests60.0（Bar graph）

50.0

2020

40.0

■ Number of guests（Line）■ Total number of guests（Bar graph）

250.0

200.0

150.0

100.0

30.0
20.0

※宿泊客数は左軸数値

10.0

宿泊延数は右軸数値

50.0

0.00.0
Jan
1月

Feb
2月

Mar
3月

Apr
4月

May
5月

Jun
6月

7月
Jul

③ Monthly composition ratio comparison
The number of infected people in the world exceeded 1 million on April 3rd, 2020 and the Japanese
Government issued a state of emergency to seven prefectures on April 7th. The percentage of Japanesevisiting from outside Hokkaido after April decreased significantly. The ratio of foreigners staying in
May to June was considered to be the results of a number of guests staying on after the winter,although those total number is small.
※The ratio for last year was calculated from the Kutchan Town tourism entry statistical data.
[Number of guests] (2020 / 2019)（％）

Foreigner

Japanese

Outside of

Hokkaido

Hokkaido

Residents

UnknownJan

88.5 / 73.4

11.5 / 26.6

5.5 / 16.7

4.0 / 6.3

2.0 / 3.6

Feb

88.7 / 75.1

11.3 / 24.9

3.9 / 14.8

4.3 / 5.8

3.0 / 4.3

Mar

74.4 / 67.6

25.6 / 32.4

4.2 / 19.4

13.2 / 8.5

8.1 / 4.4

Apr

37.6 / 43.1

62.4 / 56.9

1.5 / 17.7

47.7 / 30.0

13.2 / 9.1

May

37.6 / 9.0

62.4 / 91.0

0.7 / 31.4

30.2 / 46.0

31.5 / 13.5

Jun

28.9 / 13.6

71.1 / 86.4

3.1 / 23.6

42.0 / 57.9

26.0 / 4.9

Jul

25.5 / 17.6

74.5 / 82.4

4.7 / 32.0

37.1 / 41.0

32.7 / 9.3

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%0%

Jan2019

FebMar■Japanese―UnknownApr2020

MayJuneJul■ Japanese―Unknown■Japanese―Hokkaido Residents■ Japanese―Hokkaido Residents■Japanese―Outside of Hokkaido■ Japanese―Outside of Hokkaido■Foreigners■ Foreigners[Total Number of guests (total occupancy)] (2020 / 2019)（％）

Foreigner

Japanese

Outside ofHokkaido

Hokkaido

Residents

UnknownJan

92.2 / 86.5

7.8 / 13.5

4.5 / 7.7

2.0 / 3.9

1.3 / 1.9

Feb

93.2 / 86.6

6.8 / 13.4

3.1 / 7.2

1.9 / 3.6

1.8 / 2.5

Mar

86.1 / 80.5

13.9 / 19.5

3.4 / 10.5

6.1 / 6.4

4.3 / 2.7

Apr

41.1 / 53.1

58.9 / 46.9

3.9 / 14.1

44.2 / 23.8

10.8 / 9.0

May36.6 / 10.0

63.4 /90.0

0.9 / 27.6

35.7 / 48.3

26.9 / 14.0

Jun

31.2 / 16.8

68.8 / 83.2

6.6 / 24.2

38.0 / 53.7

24.2 / 5.2

Jul

26.6 / 26.2

73.4 / 73.8

15.0 / 36.6

30.5 / 30.1

27.8 / 7.1

100%
90%
80%
70%
60%
50%
40%
30%

20%
10%
0%

JanFebMarApr※Color coding is the same for the above number of guests

MayJuneJul

[（Reference）The survey only reports accommodation usage compared to last year(2019).
It does not report on any unused capacity in 2019. ]
100%

100%

90%

90%

80%

80%

70%

70%

60%

60%

50%

50%

40%

40%

30%

30%

20%

20%

10%

10%

0%

June

July0%June
July
Total number of guests (total occupancy)

Number of guests[Average number of nights] (2020 / 2019)4Foreigner

Japanese

Hokkaido

3.5Residents

3Jan

3.70 / 3.40

2.40 / 1.47

1.78 / 1.80

2.5

Feb

3.59 / 3.24

2.07 / 1.51

1.52 / 1.75

2Mar

3.53 / 2.65

1.65 / 1.34

1.41 / 1.65

1.5

Apr

1.88 / 2.40

1.63 / 1.61

1.60 / 1.56

1May

1.73 / 1.59

1.81 / 1.42

2.10 / 1.50

0.5

Jun

1.81 / 1.87

1.62 / 1.45

1.52 / 1.40

0Jul

1.70 / 3.08

1.61 / 1.86

1.34 / 1.52

1月

2月

3月

4月

5月

6月

7月

Hokkaido Residents average number of overnight stays Bar Graph 2020
in May increased, and it is thought that these people
Line Graph 2019

■Foreigner

usually travel outside Hokkaido and abroad, but this■year they stayed in Hokkaido. In addition, the number of foreigners staying

Hokkaido Residents■JapaneseJapanese―in July decreased, so long term foreign guests have not returned.
３．

「Booking status from August to October」and 「the target market for this coming winter」
In general, a lot of businesses answered there are many customers from Japan, especially from
Hokkaido. Another common answer was, that there are more last-minute bookings than usual.
However, the number of reservations in August was different depending on the facilities as someanswers were, about the same as usual for some facilities, or even higher than last year, or less thanusual.
As international flights at the New Chitose Airport were almost totally suspended, many businesses
find it difficult for the inbound market. Many businesses are considering making plans and campaigns
for the domestic market, especially for the Hokkaido market, where there is demand for snow activities.

４．

About “Dominwari” and the accompanying campaign conducted by our association.
Regarding the “Dominwari” in Hokkaido, the subsidy to each business wassmall, but there are some businesses saying that there was a certain
positive effect. For businesses that originally have few customers fromHokkaido, it was a good opportunity for them to advertise in Hokkaido.
About the Dominwari campaign carried out by our association (KTA),
there were some cases where the inflow could not be seen due totelephone reservation, and also because of the little amounts given tobusinesses. However, for some businesses, when we had our web
advertisement from June 26th to July 14th, it was reported to us that thatthe inflow from our web page was over 70%.
We checked our access report until July 29th, there were 34,037 users ofour web page. During our web advertisement, there were 2,000 users eachday, and 61.97% were from Hokkaido and 43.14% were from Sapporo.

５．

COVID-19 Prevention measures
Avoiding direct physical contact at check ins.

チェックイン時の直接の体面を避けている

Conduct temperature measurement/identity verification

検温と本人確認を実施している

Number of people/time
restrictions using shared facilities
人数制限や時間制限をしている
Thoroughly sanitize/ventilate
guest rooms and elevators
消毒と換気を徹底している「感染防止の取り組み」を公表している
Prevention
measure statement at your company HP/ FD
スタッフの体調管理を実施している
Managing Staff physical condition
COCOAを導入している
Recommending COCOA北海道コロナ通知システムを導入している

Hokkaido COVID-19 Notification System

感染者が出た場合等の想定をしている

In case of infected person, assumption shared among staff.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%100%（※COCOA＝COVID-19 Contact Confirming Application by Ministry of Health, Labour and Welfare)■Yes ■No ■Considering/Not operating）
Businesses who answered our survey, are taking above COVID-19 prevention measures.
Our association will endeavor to disseminate and enlighten member businesses about COVID-19
prevention measures and the new style of travel, because doing so is essential for business recovery.

【Regarding this report】
Kutchan Tourism Association

TEL 0136-55-5372 Mail info@niseko.co.jp