Full-Year (4.2012～3.2013)

FIELDS CORPORATION

Financial Presentation(Fiscal Year ended March 31, 2013)
FIELDS CORPORATION(Code: 2767)
May 8, 2013
The Greatest Leisure for All People
出所：フィールズ

Copyright 2013

FIELDS CORPORATION All rights reserved.

INDEXFIELDS CORPORATION

Index
1. Summary of Results for the Year Ended March 31, 2013 andForecast for the Year Ending March 31, 2014

P.03

2. “Developing Business Model”
Topics: Key IP initiatives

P.11

3. <<Merchandising Field>>

出所：フィールズ
Source:Source:Fields
Fields3-1. Pachinko/Pachislot Machines

P.16

3-2. Interactive Media / Consumer Products

P.22

Copyright 2013

FIELDS CORPORATION All rights reserved.

2

FIELDS CORPORATION

1. Summary of Results for the Year Ended
March 31, 2013 and Forecast for theYear Ending March 31, 2014

出所：フィールズ
Source:Source:Fields
FieldsOverview

P.04

Consolidated Results for the Year Ended March 31, 2013

P.05

Consolidated B/S for the Year Ended March 31, 2013

P.06

Consolidated Statement of Cash Flows for the Year Ended
March 31, 2013

P.07

Dividends Paid and Expected Dividend Payment

P.08

Forecast for the Year Ending March 31, 2014

P.09

Key Initiatives in the Year Ending March 31, 2014

P.10

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FIELDS CORPORATION All rights reserved.

3

Overview
FIELDS CORPORATION

Expand “Developing Business Model”
to maximize IP value Shift to 6 business segment system
Develop seamless cyclical IP business Produce movies of works run in comics
Start television broadcasts
 Transition from movies to merchandising with multiple IP develop plans Release the first title with a new tie-up pachinko manufacture

出所：フィールズ
Source:Source:Fields
FieldsCopyright 2013

FIELDS CORPORATION All rights reserved.

4

Consolidated Results for the Year Ended March 31, 2013
FIELDS CORPORATION

Compared to same period in previous year:
Major series not yet released in pachinko business [100,000 units ( down 133,000 unit over previous year)]
Record-high number of pachislot machines sold[228,000 units ( up 49,000 unit over previous year)]
Extraordinary income/loss:
Extraordinary loss posted due to reorganization and review taking into account consistency with cyclical IP business model(Unit: Billion yen)

Year ended
March 31, 2012

Year ended March 31, 2013

Full-Year

Revisedplan

Full-YearNet sales

92.19

107.00108.14117.3%

1.14

Gross profit margin

31.33

31.90

33.27

106.2%

1.37

SG&A expenses

22.80

22.90

22.96

100.7%

0.06

Operating income

8.52

9.00

10.31

121.0%

1.31

Ordinary income

8.66

9.00

10.26

118.6%

1.26(0.39)-(1.26)

-

-

5.99

4.50

4.72

78.8%

0.22

Extraordinary income/loss

Net income

Differencewith plan

YoY*Difference with plan: Calculated in table

出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

5

Consolidated B/S for the Year Ended March 31, 2013
FIELDS CORPORATION(Unit: Million yen)
End ofMarch 2012(I)

End ofMarch 2013
(II)

62,811

72,709

Increase in notes and accounts receivable-trade
9,898 (Pachislot machines)(Cash and cash equivalents)

18,344

23,3144,970(Inventories)

3,135

2,343

(792)

Total fixed assets

30,79033,918

3,128(Total tangible fixed assets)

10,980

11,151

171(Total intangible fixed assets)

4,372

4,540

168

(Total investments and other assets)

15,437

18,226

Total assets

93,601

106,628

Total current liabilities

37,92547,365

450

521

71

Total fixed liabilities

4,121

4,164

43

Total liabilities

42,046

51,529

9,483

Total net assets

51,55555,0983,543 Increase in retained earnings

Total liabilities and net assets

93,601

106,628

Total current assets(Short-term borrowings)* Increase/decrease(II − I)

Main factors causing the increase/decrease (II − I)

2,789 Increase in Investment securities

13,027
Increase in notes and accounts payable—trade
9,440 (Pachislot machines) and accrued income taxes

13,027* Increase/decrease: Calculated in table

出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

6

Consolidated Statement of Cash Flows for the Year Ended March 31, 2013
FIELDS CORPORATION(Unit: Million yen)

Year ended
March 31, 2012
Results
Cash flows
from operating activities

10,015

Year ended March 31, 2013
Results

13,570

Factors
Income before income taxes and minority interest

9,002

Increase in notes and accounts receivable—trade(9,013)

Increase in notes and accounts payable—trade

8,488

Depreciation and amortization

2,207

Cash flows
from investing activities(4,798)(6,263) Purchases of intangible fixed assets

Cash flows
from financing activities(2,565)(2,277) Redemption of corporate bonds

0
2,652
15,632
18,284(3)
5,025
18,28423,309Effect of exchange rate changes*
Increase (decrease)
Balance at beginning of period
Balance at end of period

Purchases of tangible fixed assets

Dividends paid

(1,571)(1,741)(1,658)(618)* Cash and cash equivalents

出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

7

Dividends Paid and Expected Dividend Payment Per Share
FIELDS CORPORATION

Full-Year dividend

Q2 dividend

Commemorative dividend

(Yen)
50
45
40

40

40

40

40

45

20

50

50

25

25

25

25

25

25

45

5

10
30

50

20

20

20

20

20

20

20

20

25

25

20

20

20

10

10

10

10

0
3. 2002 3. 2003 3. 2004 3. 2005 3. 2006 3. 2007 3. 2008 3. 2009 3. 2010 3. 2011 3. 2012 3. 2013
Payout ratio (%)

7.8

7.9

20.1

20.7

20.3

37.4

29.5

̶

45.9

22.1

27.7

35.1

* The company conducted a 100-for-1 stock split on October 1, 2012. In accordance with this, net assets per share havebeen calculated as if the stock split was conducted at the beginning of the previous consolidated fiscal year.

出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

8

Forecast for the Year Ending March 31, 2014
FIELDS CORPORATION

Aim for steady growth in merchandising field while continuing IP investments(Unit: Billion yen)

Year ended
Year ended
Year ending March 31, 2014
March 31, 2012 March 31, 2013

Results

Results

Forecast

YoY

Net sales

92.19

108.14120.00111.0%

Operating income

8.52

10.31

12.50

121.2%

Ordinary income

8.66

10.26

12.50

121.7%Net income

5.99

4.72

6.30

133.5%

出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

9

Key Initiatives in the Year Ending March 31, 2014
FIELDS CORPORATION

Pursuit of cyclical IP business expansion with 6 segments
ComicsAnimation

Movies/TV

 Continue investments in content, concentrating on Heroes

 focus on acquiring, creating and developing IP

Merchandising Interactive media- Research on growth areas and optimal investments■ Social game field: Provide competitive, high-caliber services
 Consumer products- Continue to reinforce product line-up for IP holdings
 Pachinko and pachislot machines:- Augment product line-up (pachinko/pachislot machine sales target: 450,000 machines)- Reinforce and augment sales system

出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

10

FIELDS CORPORATION

2. “Developing Business Model”
Topics: Key IP initiatives

出所：フィールズ
Source: Fields

Developing Business Model

P.12

Comics “ULTRAMAN”

P.13

Animation “GINGA KIKOTAI: Majestic Prince”

P.14

Animated Movie “BERSERK”

P.15

Copyright 2013

FIELDS CORPORATION All rights reserved.

11

Developing Business Model
FIELDS CORPORATION

ComicsAcquire and create
original works, stories, and characters

Animation
Enhance added value of stories and characterswith cutting-edge technology, for example by using
computer graphics

Maximize value of intellectual property
Create series

MerchandisingInteractive media
Consumer products
Pachinko/pachislot

Movies/TV
Distribute animated content around the world,and expand fan baseUtilize IP in each media to generate revenue

出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

12

Comics “ULTRAMAN”
FIELDS CORPORATION

Comics: Create stories and characters“ULTRAMAN”“HERO’S Monthly” comic published in book form

Cumulative number of copies issued: 430,000 copies• First volume: 230,000 copies released in September 2012
• Second volume: 200,000 copies released in March 2013
* Cumulative number of copies issued as of April, 2013

Number of copies published for other main “HERO’s comics” as of April, 2013
• “Majestic Prince:” 70,000 copies/“HERO COMPANY”: 60,000 copies

Expanding IP in broad range of media to enhance recognition of IP
Enhanced recognition of IP to expand broad range of media

出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

13

Animation “GINGA KIKOTAI: Majestic Prince”
FIELDS CORPORATION

Animations → Movies/TV:
Expanding fan base for content
 TV• Broadcasts began on 28 stations nationwide beginning
April 2013
• Broadcast for two three-month periods

 Internet broadcasting• Broadcast on NICONICODOUGA and Bandai Channel

 Comic versions• Began to run in the “Newtype Ace monthly”

Merchandising expansion
Maximizing IP value
出所：フィールズ
Source: Fields© 創通・フィールズ／MJP製作委員会© Kadokawashoten2013

Copyright 2013

FIELDS CORPORATION All rights reserved.

14

Animated Movie “BERSERK”
FIELDS CORPORATION

Animation → Movie/TV:
Expanding fan base for content



Release of a total of 3 movies in series ( world-wide distribution to 16 nations )“Part 2 The Battle for Doldrey”
 Selected for the Special Achievement Award in the animation division at the
Agency of Cultural Affairs’ 16th JAPAN MEDIA ARTS FESTIVAL
 Nominated for an award at the Festival International du Film d’Animationd’Annecy.

Expansion into new media
出所：フィールズ
Source: Fields© 三浦建太郎（スタジオ我画）・白泉社／BERSERK FILM PARTNERS

Copyright 2013

FIELDS CORPORATION All rights reserved.

15

FIELDS CORPORATION

3-1. <<Merchandising Field>>
Pachinko/Pachislot

出所：フィールズ
Source: Fields

Trends in Number of Pachinko Halls and Pachinko/Pachislot
Machines Installed

P.17

Pachinko/Pachislot Machine Sales Market

P.18

Fluctuations in Number of Machines Sold per Company Title

P.19

Pachinko/Pachislot Machines Sold in the Year Ended March 31, 2013

P.20

Expansion of PS Sales System

P.21

Copyright 2013

FIELDS CORPORATION All rights reserved.

16

Trends in Number of Pachinko Halls and Pachinko/Pachislot Machines Installed
FIELDS CORPORATION Total number of machines installed: Unchanged due to a decrease inpachinko machines offsetting an increase in pachislot machines
 Pachislot machines: Up for third straight year, over 1.5 million machines
800

700

600

500

<Data released by National Police Agency>

16,076

15,617

15,165

Number of pachinko machines installed(Unit: 10 thousand machines)

14,674

13,585

Number of pachinko halls

489

497

490

Number of pachislot machines installed

12,937

12,652

12,479

494
459

453

451

455

12,323

12,149

458

458

18000

13000

8000

400

300

323

308

296

3000

293
295

308

316

316

311

304
-2000

200

100

166

189

194

200

-7000

164

145

135

139

148

155

0

-120002003
出所：フィールズ
Source: Fields

2004

2005

2006

* Figures released by National Police Agency

2007

2008

2009

2010

2011

2012

Copyright 2013

FIELDS CORPORATION All rights reserved.

17

Pachinko/Pachislot Machine Sales Market
FIELDS CORPORATION Pachinko: Number of titles up by 11 over previous year and number of machines sold up
70,000 over previous year Pachislot: Number of titles down for fifth straight year and number of machines sold up for
third straight year
Pachinko
Number of titles soldPachinko
Number of mashines sold
(Unit: title)

700

700

650

181 175 186 200 650

600

132

550

149
113

163

400

(Unit: 10 thousand machines)

401 405 384

350

450
50

317 334 333

300

118

550
500

New regulation

146

150

100

369

193

600

126 130500
450

Pachislot
Number of machines sold
(Unit: title)

Pachislot
Number of titles
sold

84

126 117200

150

101 97
100

64

50

400
350

290

260 26700300(Unit: 10 thousand machines)-50 250250-50184 167 179 165 174
200

200
-100

150

150

91

100

100

77

98

126 139 -100
-150

-150
50

50
0

3. 2004-200

3. 2007

3. 2010

3. 20130

3. 2004-200

3. 2007

3. 2010

3. 2013* Number of titles sold: Company research (products [specs] sold under the same title at different times are calculated as single titles).
Number of machines sold: Figures for the Year ending March 31, 2004 to the Year ended March 31, 2012 are from data provided by Yano Research Institute Ltd. and figures from the Year
ended March 31, 2013 are the Company research.

出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

18

Fluctuations in Number of Machines Sold per Company Title
FIELDS CORPORATION Exceeds market average for both pachinko and pachislot machines

 Pachinko’s strength lies in machines based on series, and pachislot’s strength lies in thesense of reassurance it provides
Number of machines sold per pachinko title

Number of machines sold per pachislot title(Unit: 10 thousand machines)

Market
6.0

5.9

5.7

(Unit: 10 thousand machines)

Market6.0
6.0

Fields3.0

Fields

3.6

3.5

3.1
2.6

2.7

3.0

2.5

2.9

2.8

2.0
1.6

1.5

1.4

0.0

0.6

0.6

3. 2009

3. 2010

1.2

1.4

3. 2012

3. 20130.8

0.0

3. 2009

出所：フィールズ
Source: Fields

3. 2010

3. 2011*Company research

3. 2012

3. 2013

Copyright 2013

3. 2011

FIELDS CORPORATION All rights reserved.

19

Pachinko/Pachislot Machines Sold in the Year Ended March 31, 2013
FIELDS CORPORATION Pachinko: No major titles
 Pachislot: Record number of machines sold

Sales in the Year ended March 31, 2013

Q2

Q3

Q4

EVA Light III

Sengoku
BASARA

GHOST IN THE EVANGELION 7
SHELL
smile ver.

GHOST IN THE SHELL
GHOST ver.

Pachinko

Q1

100,000 machines (down by 133,000 over previous year)
GTO Limit BreakYaoh

Resident Evil 5

SAKIGAKE
OTOKOJUKUEVANGELION Shin-Onimusha

Pachislot
228,000 machines (up 49,000 machines over previous year)© カラー © Bisty

CO.,LTD.ALL RIGHTS RESERVED. © Bisty
出所：フィールズ
Source: Fields ©© CAPCOM
士郎正宗・Production I.G/講談社・攻殻機動隊製作委員会 © OK!!
© CAPCOM CO., LTD. ALL RIGHTS RESERVED. © Sammy © RODEO© 藤沢とおる/講談社 © Bisty© 倉科遼、井上紀良/集英社（週刊ヤングジャンプ） © artist house PIRAMID © Bisty© CAPCOM CO., LTD. ALL RIGHTS RESERVED.
Copyright 2013
© 宮下あきら／集英社・東映アニメーション © Sammy © RODEOFIELDS CORPORATION All rights reserved.

20

Expansion of PS Marketing System
FIELDS CORPORATION

Reinforce solution service approach for halls

Existing branches
Plans for expansion

As of March 31, 2013
7 regional offices and 26 branches↓
7 regional offices and 37 branches Reduction of thenumber of visitinghalls for each person
 Shortening access time

Strengthen
sales support system fortie-up manufactures
出所：フィールズ
Source: Fields© 2013 Google

Copyright 2013

FIELDS CORPORATION All rights reserved.

21

FIELDS CORPORATION

3-2. <<Merchandising Field>>Interactive Media/Consumer Products

出所：フィールズ
Source: Fields

Review of the Year Ended March 31, 2013

P. 23

Main Products and Services in the Year Ended March 31, 2013

P. 24

Social Game Market

P. 25

Future Policies

P. 26

Topics: Tsuburaya Productions

P. 27

Outlook for Merchandising Field

P. 28

Copyright 2013

22
FIELDS CORPORATION All rights reserved. 22

Review of the Year Ended March 31, 2013
FIELDS CORPORATION

・ In the Developing Business Model, the Interactive Media andConsumer Products divisions were established to take responsibility formerchandising other than pachinko/pachislot
・ Enhance value of IP that the Company has created and developed,

and maximize revenue〈 Interactive media 〉－ Study and research on communication platforms－ Expanding Investments in fields with growth field〈 Consumer products 〉－ Study and research on gimmicks (new ways of play) linked with IP－ Enhance product line-up for IP holdings－ Expand distribution channels
出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

23

Main Products and Services in the Year Ended March 31, 2013
FIELDS CORPORATION
Year Ended
March 31, 2013

Apr.

May

Jun.

Jul.

Aug.

Sep.

Oct.

Nov.

Dec.

Jan.

Feb.

Mar.

Study and research on communication platforms; investments in fields with growth potential
Reinforced development ◆Spicysoft Corporation business transfer (game engine and development staff)

 Generating revenue from IP: Focus on social media

External IP Sequential release of games planned and developed by theExternal IP★Social Game“kamihime Valkyrie Rounds”★Social Game “KIDATSU! Dungeons Lord”

External IP ★Social games for GREE

Group
Utilizing
Pachinko/Pachislot
machine aspects

 Expand IP into diverse platforms

External IP★Social games for GREE

Interactive Media★Social game “Beyond the Heavens”

External IP ★Social game “Battle Vixens”

External IP★Native application “ S.N.C.T.”

External IP ★(Continued from previous fiscal year) Social games for GREE
PS-type IP
PS-type IP
External IP●Simulator application “CR EVANGELION 7”●Simulator application “Neon Genesis Evangelion: That time has come, now they’re waiting for us”●AR and game application

PS-type IP● Simulator application “ CR The story of ayumi hamasaki—introduction”

PS-type IP● Simulator application “CR Evangelion: Evangelical of the beginnings”

PS-type IP ●(Continued from previous fiscal year) Fields mobile/Nanapachi■PSP and PSVita Game software

External IP
External IP■3DS Game software

PS-type IP ■PS3 Game software “GEKIATSU PACHIGE-DAMASHI MAX CR EVANGELION 7× the Heartbeat of Life”

Study and research on gimmicks (new ways of play) linked with IP/ Enhance product line-up for IP holdings and expand distribution channels

Consumer Products

External IP ○Develop prizes for amusement facilities

External IP ◆ Opening of Café and Shop Osaka Nanba
External IP ◆ Opening of Café & Shop Hakata◆ Renovations of Café and Shop Akihabara

External IP ◆ (Continued from previous fiscal year) Café and Shop Akihabara◆ (Continued from previous fiscal year) TOTAL workout Shibuya, Roppongi, Fukuoka
Group IPGroup IPGroup IP

出所：フィールズ
Source: Fields☆TV series “Ultraman Ginga”☆“Neo Ultra Q” broadcast on WOWOW☆Screen “Ultraman Zero” in 2,700 theaters in China
Copyright 2013

FIELDS CORPORATION All rights reserved.

24

Note: The company names and product names included in this report are the trademarks or registered trademarks of the respective companies.

Social Game Market
FIELDS CORPORATION

Social game market shifts from rapid growth to modest growth<Fluctuations in size of social game market (revenue from fees)>(Unit: Billion yen)
600.0

Yano Research Institute, Ltd. research

500.0
425.6 410.0

387.0

400.0

Fuji Kimera Research Institute,Inc. research

450.0

475.0

490.0

500.0

347.0
282.4

300.0
200.0

261.0

138.0

100.0
36.1
0.0
FY2009FY2010FY2011FY2012(Forecast)Social Gaming Industry 2011 to 2012/Yano Research Institute, Ltd.
出所：フィールズ
Source:FY2013
FY2014FY2015FY2016FY2017(Projection) (Projection) (Projection) (Projection) (Projection)

Broadband Mobile Comprehensive Research 2013/Fuji Kimera Research Institute, Inc. Copyright 2013 FIELDS CORPORATION All rights reserved.

25
25

Future Policies
FIELDS CORPORATIONInteractive Media

Consumer Products Increase in investments in growth fields

 Enhance product line-up for IP holdings
 Expand distribution channels－ Based on study and research on expanding
communication platforms, finding growth field Social game field apart from others－ Develop new game function that sets the Company
titles apart from others－ Consider plans such as new ways of distributing
contents to customers

 Study and research on gimmicks (new waysof play) linked with IP

Cross-media development with other media,
close collaboration aimed at developing IP in all business fields

Provide products and services that expand fan base through content
Create new monetization points other than pachinko/pachislot
出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

26

Topics: Tsuburaya Productions
FIELDS CORPORATIONAs an IP holder

Hold Tsuburaya universe, starting with Ultraman and its fifty-year history

As an IP incubator

Create new IP such as “Ultraman” for current generation

As a merchandising

Carry out initiatives aimed at enhancing IP value and generating revenue

Decision to broadcast new TV series “Ultraman Ginga”
Serial broadcasts as part of the “New Ultraman Retsuden”
programming block beginning July 10
on Television Tokyo’s network of 6 channels (17:30-)
・ All 11 of the 30-minute episodes for TV broadcast(6 episodes in Jul.-Aug. and 5 episodes in Nov.-Dec.)
・ 2 special episodes for event screenings (planned for September and next spring)

出所：フィールズ
Source: Fields

Copyright 2013

©円谷プロ

FIELDS CORPORATION All rights reserved.

27

Outlook for Merchandising Field
FIELDS CORPORATION

IP acquisition, creationand development
ComicsIP(Content)

Raising IP value andgenerating revenue
Merchandising

AnimationMedia & platforms

Movies/TV

FIELDS CORPORATION
IP portfolio

CreateseriesSocial games

Mobile phones,
PC

PackagesoftwareArcade games

Shops

Goods, toys

Pachinkomachines

Pachislot
machines

Gifts for
amusement
halls

・・
・

Creating and developing fans
出所：フィールズ
Source: Fields

Creating and attracting customers
Copyright 2013

FIELDS CORPORATION All rights reserved.

28

Disclaimer/Contact Information
FIELDS CORPORATION

The plans, strategies and estimates of the Company indicated in these documents, other thanactual results and established facts, include potential risks and uncertainties and cannot be
guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic environment of thepachinko/pachislot market in which the Company mainly operates, market competition and the
products handled by the Company.

IR Section, Corporate Communications Office

Contact

TEL: +81-3-5784-2109

E-mail: ir@fields.biz<Reference materials>
These materials were prepared for a presentation.
Please refer to the separate
Supplementary Financial Document
for the Year Ended March 31, 2013
for more detailed data.
出所：フィールズ
Source: Fields

Copyright 2013

FIELDS CORPORATION All rights reserved.

2929