Financial Presentation (first half of the year ending March 2008)
November 7, 2007

FIELDS CORPORATIONTHE GREATEST LEISURE FOR ALL PEOPLE

FIELDS CORPORATIONJASDAQ:2767

Copyright 2007 FIELDS CORPORATION All rights reserved.

1

Copyright 2007 FIELDS CORPORATION All rights reserved.

Contents

Outline for the First Half of the Year Ending March
2008 (Consolidated)

Future Business Strategies and Vision■ General description

4■ Vision for the entire Fields Group11■ The Group strategies

14■

Results for the first half of the year endingMarch 2008 (profit and loss statement)

5■

Results for the first half of the year ending
March 2008 (balance sheets) (Overview)

6■

Segment information for the first half of theyear ending March 20087

Full-year Forecast for the Year Ending March2008 (Consolidated)■

Full-year forecast for the year ending March
2008 (Consolidated)

9

Copyright 2007 FIELDS CORPORATION All rights reserved.

2

Outline for the First Half of the Year Ending March 2008 (Consolidated)■ General description

4■

Results for the first half of the year ending
March 2008 (profit and loss statement)

5■

Results for the first half of the year ending
March 2008 (balance sheets) (Overview)

6■

Segment information for the first half of theyear ending March 2008

7Copyright 2007 FIELDS CORPORATION All rights reserved.

3

General description

PS field
Strategies for theyear endingGame field First half: Focus on sales of pachislot machines Second half: Focus on sales of pachinko machines
 Create synergies mainly in the PS field Develop content globally and across multiple media

March 2008
Other field

Business results
TOPICS for thefirst halfManagement

Group strategies

Source: Fields

 Create Group synergies through cross-media development of content
 Invest in content development for the year ending March 2009, and beyond

 Revised the plan upward Introduced a new key system (mySAP ERP) and streamlined the operational flow
 Obtained the information security management system ISO27001 certification
 Started operation of LUCENT PICTURES ENTERTAINMENT, INC. (Enteredthe animation video field)

Copyright 2007 FIELDS CORPORATION All rights reserved.

4

Results for the first half of the year ending March 2008
(profit and loss statement)
Highlight

 Favorable sales of pachislot machines: Record number of machines sold in the first halfNet sales ¥64.64 billion (up ¥17.52 billion, or 37.2%, from a year earlier; ¥11.64 billion, or 22.0%, more than initiallyforecast)

Operating income  ¥7.82 billion (up ¥3.1 billion, or 65.7%, from a year earlier; ¥3.52 billion, or 81.9%, more than initially forecast)
Net income ¥3.07 billion (up ¥850 million, or 38.3%, from a year earlier; ¥2.07 billion, or 207.7%, more than initially forecast)

Ratio of actual operating income to the initial forecast

Ratio of actual net income to the initial forecast
・Posted expenses for the Group reorganization(an extraordinary loss of ¥900 million on a consolidated basis)

Machine sales exceeded the expected amount(Unit: million yen)
8,000

7,822

(Unit: million yen)
8,000

7,200
6,000

4,720

・Achieved a gain from a thorough review of tax expenses

・Favorable sales of pachislot machines(including a significant hit with Neon Genesis
Evangelion—Magokoro wo Kimini )6,000

・Favorable sales of pachislot machines

4,300

4,000

4,000

3,077
2,225

2,000

2,000

1,600
1,000

0

07/03中間FY07
first half
(result)
Source: Fields

FY08
first half
08/03
(initial forecast)FY
08 first half
08/03中間(forecast revisedon August 27)

0
FY08 first half
08/03中間(result)

FY07 first half
07/03中間(result)

08/03中間08/03中間
08 first half
FY08
first half FY(initial forecast) (forecast revisedon August 27)

08/03中間FY08 first half
(result)

Copyright 2007 FIELDS CORPORATION All rights reserved.

5

Results for the first half of the year ending March 2008
(balance sheets) (Overview)(Millions of yen)

At March 31, At September
2007
30, 2007

Increase/decrease

Major factors causing the increase/decrease

Total current assets

46,14454,056and cash equivalents increased due to the collection of notes
7,912 Cashand accounts receivable—trade(Inventories)

2,972

4,035

1,062 Increase due to game software currently under production

Total fixed assets

19,936

21,198

1,261(Total tangible fixed assets)

5,756

7,568

1,812 Increase due to the purchase of land for new branches(Total intangible fixed assets)

4,036

3,997

due to the purchase of software(38) Increase
Decrease in goodwill(Total investments and otherassets)

10,144

9,631(512) Decrease in investment securities

Total assets

66,08175,255

9,173

Total current liabilities

18,86526,432in short-term borrowings
7,567 Increase
Increase in accrued income taxes(Accounts payable—trade)

9,094

14,2905,196 Increase in sales of pachislot machines(Short-term borrowings)

2,230

3,688

Inc.: ¥1.4 billion increase (Purchase of shares of a newly
1,458 D3
consolidated subsidiary)(Accrued income taxes)

2,032

3,833

1,801

Total fixed liabilities

4,379

4,023

Total liabilities

23,24430,456in long-term borrowings(356) Decrease
Redemption of corporate bonds
7,211

Total net assets

42,83644,798in retained earnings due to an increase in the earnings of1,962 Increase
Fields Corporation

Total liabilities and net assets

66,08175,2559,173

Source: Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

6Segment information for the first half of the year
ending March 2008
(Millions of yen)

Year ended March 2007
First half
Full year

PS fieldFirst halfYear ending March 2008
Composition (%)

YOY(%)Net sales

41,14471,30658,715

90.3%

42.7%

Operating income

5,026

9,073

8,623

110.2%

71.6%

 Focus on sales of pachislot machines in anticipation of large-scale replacement with new regulation pachislotmachines Devil May Cry 3: 49,000 machines sold
 Neon Genesis Evangelion—Magokoro wo Kimini: a significant hit with more than 98,000 machines sold
 Number of pachinko machines sold: 38,585 (2 models introduced, a 68.7% decrease from a year earlier) Number of pachislot machines sold: 173,503 (6 models introduced, a 62.9% increase from a year earlier)Game field

Other field

Net sales

3,879

9,9464,140

6.4%

6.7%

Operating income(81)

220(359)(4.6)%—

 Favorable game software sales and mobile business in the domestic market
 D3 Inc.: Incurred promotional expenses for global content to be launched in the second half
Net sales

2,398

5,521

2,144

3.3%

-10.6%

Operating income

(286)

(513)

(439)

(5.6)%—

 Aggressively investing in the sports, mobile, movie and animation fields

Source: Fields

Copyright 2007 FIELDS CORPORATION All rights reserved.

7

Full-year Forecast for the Year Ending March 2008 (Consolidated)■

Full-year forecast for the year ending March2008 (Consolidated)

9Copyright 2007 FIELDS CORPORATION All rights reserved.

8Full-year forecast for the year ending March 2008 (Consolidated)
Revised the full-year forecast taking into account the business results for the first half and a review of the schedule
for launching products in the second half and beyondHighlight■Net sales■ ¥100 billion (up ¥14.67 billion, or 17.2%, from a year earlier; ¥2 billion, or 2.0% more than initially forecast)

Operating income■ ¥10 billion (up ¥1.05 billion, or 11.8%, from a year earlier; ¥400 million, or 4.2% more than initially forecast)

Net income■ ¥4.2 billion (up ¥490 million, or 13.2%, from a year earlier; ¥400 million, or 10.5% more than initially forecast)
Ratio of operating income to theforecast amount

Ratio of net sales to the forecast
amount(Unit: million yen)

(Unit: million yen)

98,000 100,000

100,000

10,0008,944

85,32135,35280,00045,000(Unit: million yen)

9,600

10,00010,000

2,178

8,000

8,000
4,224

38,199Ratio of net income to theforecast amount

5,300

60,0006,000

6,00040,000

4,000

4,000

7,822

20,00047,1222,0004,720

007/03
FY07(result)

Source: Fields

08/03
08/03
FY08
Forecast
FY08(initialforecast)revised on
November 6

1,123

2,800

2,000

4,300

2,225
0

4,200

1,485

64,64853,000

3,710

3,800

007/03
FY07(result)

08/03
08/03
FY08
FY08
Forecast(initialforecast)revised on
November 6

FY07
07/03
(result)

3,077
1,000

08/03
08/03
FY08
Forecast
FY08(initialforecast)revised on
November 6

Copyright 2007 FIELDS CORPORATION All rights reserved.

9

Future Business Strategies and Vision■ Vision for the entire Fields Group11■ The Group strategies

14

Copyright 2007 FIELDS CORPORATION All rights reserved. 10

Vision for the entire Fields Group
Corporate philosophy: “The greatest leisure for all people”● Ensure growth in the PS field Improve planning and development capabilities to make content more entertaining Increase sales share by improving the product performance of Pachinko/Pachislot machines Pursue profitability in various fields, using primary content created by the Fields Group● Pursue Group synergies
 Promote cross-media business as a content provider Expand earnings in areas other than the Pachinko/Pachislot business● Create a scheme to support growth: The “Wing project”
 Purpose of the Wing project: Establish a competitive edge for the Fields Group and realize furthergrowth・ Create a scheme that can address any business effectively
・ Create a scheme that can quickly respond to changes in global digital content market
 The new key system (mySAP ERP) started operation on October 1, 2007.
Source: Fields

Copyright 2007 FIELDS CORPORATION All rights reserved. 11

Copyright 2007 FIELDS CORPORATION All rights reserved. 12Group structure(As of September 30, 2007)

ContentGroup synergy
Fields Corporation [2767]

PS fieldGame field

Fields Jr. Corporation(100%)

D3 Inc.[4311]

Rodeo Co., Ltd.

(35%)

Businesspartners

Other field
Japan Sports Marketing Inc.

(61.8%)

D3 Publisher Inc.

White Trash Charms Japan
Co., Ltd.

(100%)

Entertainment Software
Publishing Inc.

Fields Pictures Corporation(100%)Sammy Corporation

D3Publisher of America,Inc.
(United States)

FutureScope Corporation(83.3%)Sankyo Co., Ltd.

Vicious Cycle Software, Inc.
(United States)

G&E Corporation(33.3%)

Olympia Co., Ltd.

D3Publisher of Europe Ltd.
(United Kingdom)

Kadokawa HarukiCorporation(30%)

LUCENT PICTURES
ENTERTAINMENT, INC.

(100%)(57.2%)

D3DB S.r.l.
(Italy)thinkArts Co., Ltd.

Group synergy(100%)

Content

Note: This structure consists of our consolidated subsidiaries and affiliates.
Source: Fields

Copyright 2007 FIELDS CORPORATION All rights reserved. 13

The Group strategies● Development and creation of cross-media content
 Develop primary content by investing in the movie, animation, game and publication businesses Create primary content and enhance profits by developing the movie, animation, game andpublication businesses within the Group● Investments and M&A as a strategy to use content created by the Group Investments and M&A aim to leverage the content created⇒ Expand consolidated net sales in businesses other than the PS field to 30% or more in the medium
to long term

Source: Fields

Copyright 2007 FIELDS CORPORATION All rights reserved. 1414

Development of Group strategies
Create cross-media content

Develop software and expand its use in multiple media

Planning, production and investment

Develop and publish
The Fields Group
thinkArts Co.,Ltd.
(Development)

Mobile content

FutureScope CorporationFields PicturesCorporationSports

LUCENT PICTURESENTERTAINMENT, INC.
Japan Sports Marketing Inc.

Development and creation of crossmedia content

Publications

TV and movies
Group
Strategy planning

MusicLucent Pictures
Entertainment Corporation

Kadokawa Haruki
Corporation

Fields Pictures
Corporation

Various goods

Investments and M&A as a strategy to use content
created by the Group

Offer

Cartoons andanimation

Fields Corporation

Provide content

Publications

Acquire license for primary content
we developed

Games

Cartoons andanimation

Fans/Users (Domestic/Overseas)

Fields Corporation

D3 Publisher Inc.

Widely use the content in various fields

TV and movies

Game

Pachinko/Pachislot
FieldsExisting PS businessBusiness partners for planning and development
Source: Fields

Copyright 2007 FIELDS CORPORATION All rights reserved. 1515

Disclaimer/Contact

The plans, strategies and estimates of the Company indicated in these documents, other thanactual results and facts, include potential risks and uncertainties and cannot be guaranteed.
Potential risks and uncertainties include, but are not limited to, the economic environment of
the pachinko/pachislot market in which the Company operates, market competition and theproducts handled by the Company.

 IR DivisionContact Tel.: +81-3-5784-2111
 E-mail: ir@fields.biz

Source: Fields

Copyright 2007 FIELDS CORPORATION All rights reserved. 1616