UNIQLO's New Ultra Light Down
Jointly Developed by UNIQLO and Toray
2011 Product Presentation

Tetsuro Nakajima
Operating Officer
UNIQLO CO., LTD2

UNIQLO's Mission

Offer truly great clothing with new andunique value to people all over the world

3

Value-Added Products

UNIQLO has created a new outerwear
category:

Ultra Light Down

Ultra Light Down:
Winter Outerwear with New Value
Ultra Light Down debuted in 2010
•Truly light• Easy to wear
• Slim, fashionable outerwear• Easy to carry

This hit product line was so popular last year thatstock levels started running low in December, justthree months after it was released!

4

Ultra Light Down 2011:
This Year’s Volume for SaleUNIQLO hopes that the many customers whowere unable to try Ultra Light Down last year will
be able to stay warm and comfortable this winter

2.5 times more items are available this year
compared to last year
• Ultra Light Down is a product that is difficult to mass produce,as it requires specialized manufacturing technology• With the cooperation of Toray, UNIQLO created a production
framework that will enable more customers than ever before
to stay warm this winter5

6Ultra Light Down 2011: Key Features• Extremely light, weighing just 199 grams• Premium down with a fill power of at least 640• Pocketable design offers convenient
portability during vacations and otheroccasions• Improved silhouette• Matte texture (women's items)• Durable and water-repellent• Hand-washable

72011 Ultra Light Down

“Put it on and you’ll be amazed"

UNIQLO consistently offers products that
address unrealized customer needs to add
value and create new markets

8Customer Feedback
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••
•
••
•

Above all, it’s light!
I can wear it indoors, outdoors, at the office — even at home!
The combination of Ultra Light Down and HEATTECH isunbeatable!
Very convenient for travel. It’s pocketable, so it‘s veryportable!
It doesn’t take up any space when I put it in a bag on thetrain.
It’s more like a cardigan or knit that you can casually slip on,
rather than down!
It's very convenient as portable, cold weather gear!

9International Response
Ultra Light Down is selling well in the US, the UK,France, China, Hong Kong, Russia, Taiwan,
Thailand and elsewhere

It is steadily becoming
a popular item and iseven drawing
international attention

10Great East Japan Earthquake Aid
As the colder weather of fall and winter draws closer,
Ultra Light Down items will be donated to disastersurvivors

Of the 80,000 products to be donated, 4,000
Ultra Light Down items will be sent tosurvivors in Iwate, Fukushima and Miyagi
prefectures11

2011 Ultra Light Down Items
Products
Men’sColorsSizes

Price(Tax incl.)

Light gray, black, red, navy blue,
Premium Ultrabeige, dark brown, dark green, purple, S, M, L, XL
Light Down Jacket
orange, blue

5,990 yen

Premium Ultra
Light gray, black, beige, dark brown,
Light Down Parka red, blue, navy blue (select stores)

S, M, L, XL

5,990 yenLight gray, black, orange, dark brown,
S, M, L, XL
navy blue, purple

3,990 yen

Off-white 、black, beige, dark brown,navy blue, wine red (select stores),olive (select stores)

S, M, L, XL

7,990 yen

Premium Ultra
black, pink, beige, dark brown, green,S, M, L, XL
Light Down Jacket mustard yellow, navy blue, purple

5,990 yen

Premium Ultra
Off-white, gray (two shades), pink,
Light Down Parka brown, blue

S, M, L, XL

5,990 yen

Premium Ultra
Light Down Vest

S, M, L, XL

3,990 yen

Premium Ultra
Light Down Vest
Premium Ultra
Women’s
Light Down Coat

Gray, black, pink, dark brown, blue,purple