COMPANY PROFILE

Nikkei Media Marketing, Inc.

Nikkei Media Marketing
formulated its Mission in March 2023.

M I S S I O N
Respond to diverse needs and open the way tothe future together.
We support “people, organizations and society”
utilizing the power of information.

Respond to diverse needsand open the way tothe future together.

We support “people,organizations and society”
utilizing the power ofinformation.

Our Mission expresses the“determination” of Nikkei Media
Marketing employees.
We will support customers in solving
their problems and create a better
future together by accurately identifying
the needs of customers in a diverse
range of industries and occupations
and providing them with information in
a format demanded by each customer.

This statement expresses our specific“actions” for realizing “determination.”
We promise to provide information
tailored to the purposes and usesof a broad strata of customers. This
ranges from information for immediatebusiness improvements to information
for realizing organizational and socialchanges.

3Main Information Services
Articles/News

Corporate, Financial and Statistical Datal Nikkei Telecoml Nikkei ValueSearchl Nikkei SmartClip

l NEEDS-FinancialQUESTl Nikkei Risk & Compliancel NEEDS-BULK

Offers a variety of information services

l NIKKEI The KNOWLEDGE
l The Nikkei Online Edition Prol	NEEDS-Cges: Corporate governance evaluation
systemincluding articles and news,

l Nikkei Personnel Watch Pro

l NEEDS-CD ROM/DVD

l Nikkei BP Insightl Tokyo Shoko Research (TSR) Database Servicel Nikkei BP BizBoardl QUICK ESG Service for Corporation

Nikkei POS Information

Surveys and Analysis Reports

l POSEYESl Brand Japan Projectl POS VISIONl Web Brand Surveyl SCANl MIRAI YOSOKUl SCAN TRENDl Website Consulting

l SCAN CVS Receipt Datal University Brand Image Survey

S E R V I C E S

company and financial data, research andanalysis, education and training
Nikkei Media Marketing offers a wide range of information
services, from “business standards” that are useful in daily
business to highly specialized “professional services.”
Our customers range from corporations and financial institutions
to government agencies and educational institutions, and include
a wide variety of departments such as management, corporate
planning, public relations, finance, sales, marketing, generalaffairs and technology.
We listen to each customer's needs, customize and support
different devices and deliver them in an easy-to-use form.

l University Mobile Websites Usability Study
Overseas Business Informationl Nikkei Asia

Education and Training

l scoutAsia

l Nikkei Test of Economic Sense and Thinking

l D&B Hoovers

l Nikkei Business Schooll LexisNexisl Kacho-Juku (Manager Seminar)l KYC6 Searchl	Waseda University Institute for Business andFinancel FINANCIAL TIMESl VERSANT* For details on our services, please access our website.

nikkeimm
https://www.nikkeimm.co.jp/45

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Nikkei MM Strength

Proposal Capabilities

Expertise

Nikkei MM Strength

Deliver valuable information tocustomers in the best manner
We not only offer the information services that our customers need, butalso the various “values” that are created by using the information services.
We carefully analyze our customers' needs, business operations and usage
environments, and propose the most appropriate information services andusage methods for them.

The standard for business issue solutions

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Widely used by highly specialisedorganisations from business togovernment and educationWe offer a wide range of content, from general business information that anyone can easily
access to specialized information on business and finance, sales, marketing, brand research
and more. It is widely used by financial institutions, educational and research institutions,
corporate finance and marketing departments and other organizations and departmentsthat require a high level of expertise.

 Nikkei Telecom

As one of the largest-class business database services in Japan, Nikkei Telecom gathers highly
reliable information that includes newspaper and magazine articles, information on domestic andoverseas companies and personnel information. This service has been a long-time best-seller since
its launch in 1984. Nikkei Telecom has a wide range of business applications that include catching
up with the latest business information, strategic planning, company and industry analysis,
M&A (corporate mergers & acquisitions), and customer compliance checks and risk management.
Leveraging achievements compiled over many years, we provide support in gathering and utilizing
information tailored to customer needs.
Nikkei Inc.
Realizing “improved information capabilities” for organizations

 Nikkei SmartClip

Nikkei SmartClip is an information service that responds to needs such as a desire to “share information essential in our work withall employees first thing in the morning.” Nikkei SmartClip is a valuable tool for solving article copyright issues and sharing businessinformation. Nikkei SmartClip also makes major contributions in other areas such as enhancing the efficiency of internal corporate
communications and the internal circulation of articles, providing sales managers with more information and eliminating information
gaps. Nikkei SmartClip enables information in Japanese or translated into English to be shared with employees not only in Japanbut also overseas. Besides articles from over 100 newspapers and specialized journals, Nikkei SmartClip also allows the collection ofinformation from magazines and web-based news. To collect detailed information tailored to departments, occupational positions
and job duties, a sales manager exhaustively analyzes customers’ requests and business operations and helps create themes andNikkei Inc.
keywords that enable the collection of the most-suitable articles.

Japan’s largest-class comprehensive economic databank NEEDS (Nikkei Economic Electronic Databank System)
NEEDS is Japan’s largest-class comprehensive economic database service. Making
full use of the Nikkei Group’s domestic and overseas information collection networkand data gathering networks, NEEDS incorporates various genres of economic data基本in a long-term time series spanning such areas as stocks, bonds, corporate finance,macroeconomics and industry statistics. Besides financial institutions, which require
data on an everyday basis, government agencies, universities and other educationaland research institutions can use this system for a wide range of applications that
include the analysis of the impact of changes in the economic environment andNikkei Inc.
quantitative assessment and comparison of corporate governance. Providing POS data collected from supermarkets, convenience
stores and drugstores across Japan in as early as two days
 Nikkei POS Information
This data service reports on the sales results of 2.65 million products, including processed
foods, alcoholic beverages and household items, collected from supermarkets, convenience
stores and drugstores throughout the country. This service records sales data from leading
chains across Japan on a daily, weekly and monthly basis, which enables users to quickly and反転
accurately ascertain market needs and sales trends for new products. This provides informationthat is useful for formulating marketing and sales strategies tailored to the purpose of use andNikkei Inc.
circumstances of each customer.

Research, forecasts and consulting

A powerful information tool for company and industry analysis
Nikkei ValueSearch is a service that provides an abundance of quantitative andqualitative information needed for company and industry analysis and that also
incorporates analysis functions, reporting functions and data download functions.
The use of this service helps enhance business efficiency such as in formulating
business strategies, creating target lists and gathering and analyzing information inNikkei Inc.
sales activities as well as preparing materials.

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 Nikkei ValueSearch Various research and reports for a variety of applications

Nikkei BP Consulting, Inc. offers a diversity of content ranging from business plan formulation
to website consulting that is useful in such areas as business and R&D. These services include
the MIRAI YOSOKU (Future Prospect) series (introduced by over 2,500 companies) that
presents future global outlooks and change scenarios essential for preparing medium- andlong-term business plans. We also implement the Brand Japan Project, the largest-scale survey
project of its kind in Japan that evaluates 1,500 brands. This survey tabulates and analyzes
the recognition levels, image and evaluation of these brands by over 50,000 consumers andbusiness persons.
Nikkei Business Publications, Inc., Nikkei BP Intelligence Group, Mirai Institute.
Nikkei BP Consulting, Inc.

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Nikkei MM Strength3

Innovation

Nikkei MM Strength4

GlobalRespond to changing anddiversifying needs with the latestsolutions

Coverage of global business informationthat is essential for managing a businessin the age of globalization

Nikkei Media Marketing has a history of pioneering information services.
This includes Japan's first online database service and one of the largest
comprehensive business database systems in Japan. We are committed toresponding to the ever-changing and diversifying needs of our customers withthe latest solutions for rapid business innovation.

We manage not only Japanese information sources but also a variety of the world's
leading sources, including news media that cover news from Asia, one of the world's
largest business and company databases, company data services in Asia and global
risk and compliance information services. Our coverage includes essential businessinformation from around the world, crucial for managing businesses in the global era.

Providing English-language information on growing Asia
Raising sales efficiency in collaboration with sales support systems
 Nikkei ValueSearch for SFA
This latest information service enables the use of Nikkei ValueSearch on Salesforce, a cloud-based platform for sales support andcustomer relationship management. Besides customer information on Salesforce, this service enables users to easily browse businessinformation provided by the Nikkei Group, including newspaper articles, company information, personnel rotation information andindustry trend reports. Moreover, this service also includes a variety of analysis, alert and Chatter sharing functions and strongly
Nikkei Inc.
supports efficient information gathering and advanced proposal-based sales.

Launched in 2013, Nikkei Asia utilizes its news coverage bases in 37 locations and regions worldwide
to provide the latest news and analysis articles and commentary articles on Asia from the uniqueperspective of Asia. Nikkei Asia also posts translated articles from the Nihon Keizai Shimbun.
*Received The Society of Publishers in Asia (SOPA) Award for six consecutive years
Nikkei Inc.

English-language data service specializing in Asia

 Nikkei Risk & Compliance
Nikkei Risk & Compliance is an information service that enables one-stop
access to risk information essential for complying with global laws andregulations, including ordinances for eliminating organized crime groups,
money laundering regulations and overseas bribery regulations. This service
comprehensively covers risk information in countries worldwide and enablesefficient and effective due diligence utilizing advanced AI technologies. Thisservice can be used in a variety of situations such as due diligence work forcustomers, agencies and suppliers as well as compliance checks for IPOs. Nikkei
Risk & Compliance realizes effective screening of domestic negative news bycombining the abundant contents of Nikkei-Telecom with advanced natural
language processing technologies, intention analysis technologies and article
classification technologies. This service also enables real-time screening of Dow
Jones’ information on persons subject to sanctions, companies subject to theOFAC 50% Rule, politically exposed persons (PEPs), persons requiring attention
Nikkei Inc.
and the Dow Jones Watchlist. 8

 scoutAsia

scoutAsia provides up-to-date news from over 100 media sources in 26 countries andregions in Asia and Oceania in addition to corporate data and industry reports from over
5 million companies. scoutAsia provides the latest information on each Asian country ina timely and comprehensive manner using advanced filtering functions that utilize AI.
Nikkei Inc.
World’s largest-class company database
Professional due diligence solutions for business partners that comply with laws andregulations in Japan and overseas

 Nikkei Asia

 D&B Hoovers

D&B Hoovers is a cloud-based business database that has been introduced by the world’s largest
class companies. This service enables access to up-to-date information that includes coverage ofover 200 countries, company information (over 260 million companies), personal information(over 360 million people), market research reports (over 8,500 reports) and related news within
the past year (over 13 million news articles). This information can be processed, thereby enablinga significant reduction in the time needed for the analysis and creation of information materials.
Dun & Bradstreet International

Browsing world business information and extracting
needed information  LexisNexis
LexisNexis is the world’s largest-class comprehensive database that gathers informationfrom more than 23,000 types of information sources. Information provided by
LexisNexis includes news from media around the world, company and industry expert
LexisNexis Japan
reports and information concerning laws and regulations. Global risk & compliance information service

 KYC6 Search

Acuris Risk Intelligence (ARI) provides a one-stop screening of domestic and internationalrisk and compliance information. ARI collects information globally on PEPs, sanctions in eachcountry and negative news about people and organizations. Data is updated daily to help
Acuris Risk Intelligencestrengthen business check systems.

95Nikkei MM Strength

A Wealth of Experience
Serving the needs of more than
10,000 corporate customers
Nikkei Media Marketing has been operating since 1983 withthe motto of responding sincerely and accurately to the diverse
needs of each individual customer. We currently do business withover 11,000 companies, and this number is steadily increasing.
We will continue to improve our services to remain irreplaceable toour customers.

Sales share by industry type (2023 results)

Transportation/warehousing
Electricity/Gas
Steel

1.5%

1.8%

12.2%

1.8%

3.0%
Trading companies 3.3%
Automobiles/Machinery 3.9%

Electrical products

Government/Municipalities

5.0%

FinanceCommunication/
Service

11.6%

5.1%
Construction/Real estate

23.6%

15.5%

4.0%

Chemicals/Pharmaceuticals
Foods

Others

Universities and research institutes

7.6%

Nikkei Media Marketing, Inc.
7F, Nihombashi 3-Chome Square, 3-9-1,
Nihombashi, Chuo-ku, Tokyo 103-0027

https://www.nikkeimm.co.jp/
For case studies of the application of ourservices, please access our website.

最小サイズ
ヨコ 12.8 ミリまで

https://www.nikkeimm.co.jp/casestudy/(Japanese version only)
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The names of companies, products, services and systems are trademarks or registeredtrademarks of each company.

https://www.nikkeimm.co.jp/

Nikkei Media Marketing’s mail magazine provides ourcustomers with information that is useful for business,such as how to use information, case studies andseminar information, on a monthly basis.

For application,please access our website.
nikkeimm(Japanese version only)
202404