1Curriculum Vitae
Amnaj Khaokhrueamuang
University of Shizuoka
52-1 Yada, Suruga-ku, Shizuoka, 422-8526, Japan
Tel. +81-54-264-5102
E-mail: amnaj@u-shizuoka-ken.ac.jp
Research Interests
Rural tourism and community development, agricultural extension (tea tourism), culture
and heritage, and sustainability
Educational Background
2001
2001
2002
2003
2008
2010
2014

B.A. Business English (Second Class Honors),
Pibulsongkram Rajabhat University, Phitsanulok, Thailand
Cert. in English for Specific Careers (Tourism),
Sukhothai Thammathirat Open University, Nonthaburi, Thailand
Cert. in Education,
Sukhothai Thammathirat Open University, Nonthaburi, Thailand
Grad.Dip. in Ecotourism,Srinakharinwirot University, Bangkok, Thailand
M.Sc. Ecotourism Planning and Management,Srinakharinwirot University, Bangkok, Thailand
Cert. in Japanese Language Program for Teacher Training Students,
Tokyo University of Foreign Studies, Tokyo, Japan
Ph.D. Tourism Science,
Tokyo Metropolitan University, Tokyo, Japan

Employment
2001/06 - 2001/08
2001/09 - 2011/09
2016/04 - 2019/03
2019/04 – present

Airport Staff, Association of Thai Travel Agents, Bangkok, Thailand
Lecturer, Phranakhon Rajabhat University, Bangkok, Thailand
Lecturer, Center for Tourism Research, Wakayama University,Wakayama, Japan
Associate professor, School of Management and Information(Tourism Management Major),Graduate School of Management and Information of Innovation,
University of Shizuoka, Shizuoka, Japan

2Publications
Edited Book
1. Jolliffe, L., Aslam., M.S.M., Khaokhrueamuang, A., and Chen, L. (2023). Routledge
Handbook of Tea Tourism. London: Routledge.
Book Chapters
1. Khaokhrueamuang, A. (2014) The commodification of rurality in Mae Kampong village
for Japanese long-stay tourism in Chiang Mai, in King, T.V. and Porananond, P., (eds),
Rethinking Asian Tourism: Culture, Encounters and Local Response, pp. 166-196, Cambridge
Scholars Publishing, UK.
2. カウクルアムアン アムナー （矢ケ崎典隆 訳）(2018) タイのテルタにおける自然保護とエコツーリズム. シリーズ地誌トピックス 2 ローカリゼーション 地域へのこだわり（矢ケ崎典隆・菊地俊夫・丸山浩明 編), pp.110-122, 朝倉書店、東京.
(Khaokhrueamuang, A. (2018) Natural conservation and ecotourism in the delta ofThailand, in Yagasaki Noritaga, Kikuchi Toshio, and Murayama (eds), Geographical Series
Topic 2: Localization, pp.110-122, Asashoten, Tokyo.)
3. Khaokhrueamuang, A. (2021) International exchange in tea tourism: Reconceptualizing
Japanese green tourism for sustainable farming communities, in Sharpley, R. and Kato, K.,(eds), Tourism Development in Japan: Themes, Issues and Challenges, pp.140-159, Routledge,UK.
4. Khaokhrueamuang, A., Kachendecha, W., Srichamnong, P. (2022) Koyasan’s temple
lodging: Shades of grey in the luxury tourism spectrum, in Kotur, A.S. and Dixit S.K.,(eds), The Emerald Handbook of Luxury Management for Hospitality and Tourism, pp.57-82,Emerald Publishing, UK.
5. Khaokhrueamuang, A., Yagi, H., Yokota, M., and Goto, S. (2023) Tea Cafés andCommunity Diversification. In: Jolliffe, L., Aslam., M.S.M., Khaokhrueamuang, A., andChen, L. (eds)., Routledge Handbook of Tea Tourism. London: Routledge, 259-268.
6. Khaokhrueamuang, A., Chueamchaitrakun, P. and Nakakoji, K. (2023) International
Exchanges and Gastronomical Tea Tourism. In: Jolliffe, L., Aslam., M.S.M.,
Khaokhrueamuang, A., and Chen, L. (eds)., Routledge Handbook of Tea Tourism. London:Routledge, 247-258.
7. Khaokhrueamuang, A., Akari, T.Kohei, N. and Koichi, K. (2023) The heritage railway andtea tourism: The case of Senzu, Japan. In: Jolliffe, L., Aslam., M.S.M.,
Khaokhrueamuang, A., and Chen, L. (eds)., Routledge Handbook of Tea Tourism. London:Routledge, 48-57.
8. Kunihiko, I. and Khaokhrueamuang, A. (2023) Marketing Green Tea Tourism Destination.
In: Jolliffe, L., Aslam., M.S.M., Khaokhrueamuang, A., and Chen, L. (eds)., Routledge
Handbook of Tea Tourism. London: Routledge, 224-234.
9. Ishigami, K. and Khaokhrueamuang, A. (2023) Tea tourism promotion in globally

3

importantagricultural

heritagesystems.

In:

Jolliffe,L.,

Aslam.,

M.S.M.,

Khaokhrueamuang, A., and Chen, L. (eds)., Routledge Handbook of Tea Tourism. London:Routledge, 269-276.
10. Khaokhrueamuang, A. (2023) Branding wine products and wine tourism destinations
through e-storytelling: examining contemporary tourism interpretation. In: Dixit, S. K.
(ed)., Routledge Handbook of Wine Tourism. London: Routledge, 588-602.
Peer-reviewed Journal Articles
1. Khaokhrueamuang, A. (2008) The development of ecotourism walking field trip
program: acase study of Wat Prasrimahadhat Secondary Demonstration SchoolPhranakhon Rajabhat University Bangkok, The 2nd Symposium on Graduated Research,
Phranakhon Rajabhat University, Bangkok, 2: 456-467.
2. Khaokhrueamuang, A. (2014) Sufficiency economy agritourism: globalizing Thai food inthe urban fringe. International Journal of Economic and Social Sustainability, 1: 3-21.
3. Khaokhrueamuang, A. (2014) Sustainability of rural land use based on an integratedtourism model in Mae Kampong village, Chiang Mai Province, Thailand. Geographical
Review of Japan Series B, 86 (2): 157-173.
4. Khaokhrueamuang, A. (2014) The characteristics of agricultural practices in Bang Kachaoarea, the Bangkok metropolitan fringe. International Journal of Tourism Science, 7: 1-10.
5. Khaokhrueamuang, A. (2017) Agricultural heritage systems of orchard based on theconcept of satoyama and sufficiency economy: green tourism perspectives for Japan andThailand. Journal of Thai Interdisciplinary Research, 12 (3):38-49.
6. Khaokhrueamuang, A. and Chueamchaitrakun, P (2019) Tea Cultural Commodificationin Sustainable Tourism: Perspectives from Thai and Japanese Farmer Exchange. SpecialIssues of Rajabhat Chiang Mai Research Journal, 104-117.
7. Khaokhrueamuang, A., Chuemchaitrakun, P., Kachendecha, W., Tamari Y., Nakakoji, K.
(2021) Functioning Tourism Interpretation on Consumer Products at the Tourist
Generating Region through Tea Tourism. International Journal of Culture, Tourism, andHospitality, 15(3): 340-354.
Non-peer-reviewed Journal Articles
カウクルアムアンアムナー(2018) 観光における茶文化の商品化、 公益社団静岡県茶業会議所月刊「茶」, 71 (831- 843)(2018 年 1 月～12 月)(Khaokhrueamuang A. (2018) Tea cultural commodification in tourism, Monthly Tea
Magazine of Chamber of Tea Association of Shizuoka Prefecture, 71 (831- 843) (January-December2018)).
1.観光における茶文化の商品化 1 章：茶地域振興とサステナブル・ツーリズム、71 (831): 8－12

(Tea cultural commodification in tourism, Chapter 1: Tea community development and4sustainable tourism)
2.観光における茶文化の商品化 2 章：茶文化とツーリズム、71 (832): 6－11

(Tea cultural commodification in tourism, Chapter 2: Tea culture and tourism)
3.観光における茶文化の商品化 3 章：茶とグリーン・ツーリズム―日本の田原のケース (1)、71 (833):
6－11(Tea cultural commodification in tourism, Chapter 3: Tea and green tourism, case of
Tawara community, Japan 1)
4.観光における茶文化の商品化 4 章：茶とグリーン・ツーリズム―日本の田原のケース (2)、71 (834):
6－11(Tea cultural commodification in tourism, Chapter 4: Tea and green tourism, case ofTawara community, Japan 2)
5.観光における茶文化の商品化５章 茶とコミュニティー・ベースド・ツーリズム―タイの北部農村のケース(1)、71 (835): 6－9(Tea cultural commodification in tourism, Chapter 5: Tea and community-based tourism,case of villages in northern Thailand 1)
6.観光における茶文化の商品化５章 茶とコミュニティー・ベースド・ツーリズム―タイの北部農村のケース(2)、71 (836): 6－10

(Tea cultural commodification in tourism, Chapter 5: Tea and community-based tourism,case of villages in northern Thailand 2)
7. 観光における茶文化の商品化 6 章 茶とヘルスツーリズム： タイ北部の有機栽培茶のケース（1）、6－10 頁

(Tea cultural commodification in tourism, Chapter 6: Tea and health tourism, case oforganic tea growing in northern Thailand 1)
8.観光における茶文化の商品化 6 章 茶とヘルスツーリズム： タイ北部の有機栽培茶のケース（２）、6－10 頁(Tea cultural commodification in tourism, Chapter 6: Tea and health tourism, case oforganic tea growing in northern Thailand 2)
9.観光における茶文化の商品化 7 章 茶とヘリテージ・ツーリズム：ヒル・カントリー丘陵地帯のケース、6－11 頁(Tea cultural commodification in tourism, Chapter 7: Tea and heritage tourism: case of theHill Country, Sri Lanka)
10. 観光における茶文化の商品化 7 章 茶とヘリテージ・ツーリズム：日本の宇治のケース、6－9 頁(Tea cultural commodification in tourism, Chapter 7: Tea and heritage tourism: case of Uji,Japan)
11.観光における茶文化の商品化７章 茶とヘリテージ・ツーリズム：中国、韓国、日本の世界農業遺産のケース、6－11 頁(Tea cultural commodification in tourism, Chapter 7: Tea and heritage tourism: case of
Globally Important Agricultural Heritage System (GIAHS) in China, Korea, and Japan)
12.観光における茶文化の商品化 8 章 茶と持続可能な観光開発：日本の茶生産コミュニティーの展望、

5
6－12 頁(Tea cultural commodification in tourism, Chapter 8: Tea and Sustainable tourism
development: Perspectives for tea producing communities in Japan)
International Conference Papers
1. Khaokhrueamuang, A. (2012) An integrated tourism model for sustainability of ruralland use in Mae Kampong Village, Chiang Mai province Thailand. Abstract Proceedings ofthe 7thChina-Japan-Korea Joint Conference on Geography, Changchun, China, 3-6 August 2012,pp.46-47.
2. Khaokhrueamuang, A. (2013) Sustainability of rural development based on sufficiency
economy agritourism in Bang Kachao area, the Bangkok metropolitan fringe, Program ofthe 2013 IGU Regional Conference, Kyoto, Japan, 4-9 August 2013.p.22.
3. Khaokhrueamuang, A. (2013) Sufficiency economy agritourism: globalizing Thai foodin the urban fringe. Full Paper Proceedings of the 2013 International Conference on Economicand Social Sustainability (ICESS), Tokyo, Japan, 30 September 2013, pp.158-169.
4. Khaokhrueamuang, A. (2013) The Commodification of Rurality in Mae Kampong Villagefor Japanese Long-Stay Tourism in Chiang Mai. Full Paper Proceedings of the International
Conference on Tourism and Culture in Asia, Chiang Mai, Thailand, 17-18 November, 2013,
pp.218-245.
5. Khaokhrueamuang, A. (2014) The characteristics of agricultural practices in Bang Kachao
area towards agritourism promotion in the Bangkok metropolitan fringe. Abstract
Proceedings of the 9thChina-Japan-Korea Joint Conference on Geography, Busan, Korea, 6-9 July2014, pp.159 .
6. Khaokhrueamuang, A. (2014) Measuring sustainability of rural tourism in Mae KamPong Village and Bang Nam Phueng village Thailand. Program of the IGU Regional
Conference, Krakow, Poland 18-22 August 2014, p.76.
7. Khaokhrueamuang, A. (2015) The commodification of ‘rurality’ and tourism: A creativemodel for sustaining Japonica rice production in northern Thailand. Full Paper
Proceedings of the International Conference on Tourism and Business, Mahidol University,Bangkok, Thailand, 12-14 January 2015, pp.179-190.
8. Khaokhrueamuang, A. (2016) Food tourism development based on sufficiency economy
agriculture in Chom Chaeng village: conceptualizing Thai cuisine with the Japanese
dietary. Abstract Proceedings of the International Conference on Emerging Tourism in theChanging World. 12-13 November 2016, the Imperial Mae Ping Hotel, Chiang Mai,Thailand, p. 4.
9. Khaokhrueamuang, A. (2016) The agricultural heritage system of orchard based on theconcept of satoyama and sufficiency economy agriculture: green tourism perspectives
for Japan and Thailand. Proceedings of the International Conference of Multidisciplinary
Approaches on UN Sustainable Development Goals (UNSDGs) (Session: Hospitality andTourism Management). 28-29 December 2016, the Hotel Windsor Suites & Convention,

6Bangkok, Thailand, p. 139.
10. Khaokhrueamuang, A. (2017) Food tourism potential based on sufficiency economy
agriculture in Chom Chaeng village, Thailand. Abstract Proceedings of the 23rd Asia
Pacific Tourism Association Annual Conference.18-21 June 2017, Busan, Korea, pp. 460-464.
11. Khaokhrueamuang A., Choochat, C. and Kanlaya, L. (2017) Dark tourism in Japanesemilitary routes in northern Thailand. Full Paper Proceedings of the International
Symposium on Tourism for Peace. 9-11 August 2017, the Crowne Plaza ANA Nagasaki
Gloverhill, Nagasaki, Japan, pp. 17-23.
12. Khaokhrueamuang, A. and Chueamchaitrakun, P. (2017) Tea culture in green tourism:
sustainability of food systems in the tea cultivated communities of Japan and Thailand.
Abstract Proceedings of the Gari Winter Research Symposium 2017 (Session: the 4thInternational Conference on Health and Medicine). 22 December 2017, the Galle Face Hotel,
Columbo, Sri Lanka, p.79.
13. Khaokhrueamuang, A. Kachendecha, W. and Srichamnong, P. (2018) Koyasan's temple
lodging as a Japanese luxury destination in the reginal cities: perspectives from Thaitourists. Abstract Proceedings of the World Luxury Destinations Conference 2018. 1-2 March
2018, the Millenium Hilton Hotel, Bangkok, Thailand, pp.15-16.
14. Khaokhrueamuang, A. (2018) Sacralization of declined Buddhist pilgrimage routes: caseof Doi Suthep, Thailand. Abstract Proceedings of the 10th International Religious Tourism
and Pilgrimage Annual Conference, University of Santiago de Compostela, 27-30 June
2018. Spain.
15. Khaokhrueamuang, A. (2018) Conceptualizing Thai cuisine with Japanese dietary:Values toward the UNESCO’s intangible cultural heritage and rural tourism, Full papersof International Conference in Tourism Business and Social Sciences, 29-30 November 2018,
Dhurakit Bundit University, Bangkok, Thailand.
16. Khaokhrueamuang, A., Chuemchaitrakul, P. (2019) Tea cultural commodification insustainable tourism: Perspectives from Thai and Japanese farmer exchange, Full papers of
The 1st ICRU International Conference on Sustainable Community Development, 18-19
February 2019, Chiang Mai Rajabhat University, Thailand.
17. Khaokhrueamuang, A., Chuemchaitrakul, P., Kachendecha, W., Tamari Y., Nakakoji, K.
(2021) Tourism interpretation of Japanese green tea products: Attracting Thai tourists toShizuoka, Japan, Program of Global Hospitality and Tourism Conference on Experiential
Management and Marketing (GHTC-2020), 18-20 March 2021, North-Eastern Hill
University, Shillong, India.
National Conference papers
1. Khaokhrueamuang, A. (2008) The development of ecotourism walking field trip
program: a case study of Wat Prasrimahadhat Secondary Demonstration School
Phranakhon Rajabhat University Bangkok, The 2nd Graduate Students’ Research Conference,
Phranakhon Rajabhat University, Bangkok, Thailand, 20 September 2008, pp.456-467.

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2. Khaokhrueamuang, A., (2014)タイ・メーカンポン村におけるルーラリティーの商品化 ―チェンマイ在住日本人向けロングステイ・ツーリズムに着目して―、2014 年日本地理学会春季学術大会、国士舘大学、27 日-30 日 3 月 2014 年、日本地理学会発表要旨集, No.85,
pp. 97(Khaokhrueamuang, A (2014) The commodification of rurality for Japanese
long-stay tourism in Mae Kampong village, Thailand, 2014 Annual Conference ofJapanese Geography, Kokushikan University, 27-30 March 2014, abstract in Japanese).
3. Khaokhrueamuang, A. (2017) The Agricultural Heritage System of Orchard Based on theConcept of Satoyama and Sufficiency Economy Agriculture: Green Tourism Perspectives
for Japan and Thailand. Proceedings 山口大学観光政策 Informix 学会. 20-21 January 2017,Yamaguchi University, p. 15.
Awards1995 - First prize of the 4th fable writing award entitled 「The rainbow sun」, Foundation
For Children Publishing House, Bangkok
1996 - Second prize of the 5th Fable Writing Award entitled 「A girl’s paper」, Foundation
For Children Publishing House, Bangkok
2005 - First prize of Thai Essay Writing Award entitled 「Biography of King Rama IV」 The
Kasattriyaram Temple Foundation, Bangkok
2009 - First prize of the 15th Fable Writing Award entitled 「The dream of a white fly」
Foundation For Children Publishing House, Bangkok
2019 - Best Research Paper Award “Tea Cultural Commodification in Sustainable Tourism:
Perspectives from Thai and Japanese Farmer Exchange” The 1st ICRU International
Conference on Sustainable Community Development, Chiang Mai
2020 – Toyota International Grant Program 2020 “Revitalizing Tea Industry Community
through Gastronomical Tea Tourism” (D20-N-0126), The Toyota Foundation, Japan
Regular courses at the University of Shizuoka
School of Management and Information• Tourism Management• International Tourism• Introduction to Tourism
Graduate School of Management and Information of Innovation••

Advanced Study in Tourism Management
Advanced Study in Regional Tourism