August 7, 2017
To whom it may concern
TOKAI Holdings Corporation
Katsuhiko Tokita, President & CEO(Code No. 3167 Tokyo Stock Exchange First Section)

Expanding Reward Point Redemption Options for TLC Membership Service
TOKAI Holdings Corporation (Headquarters: Shizuoka-shi, Shizuoka; President & CEO: Katsuhiko Tokita;
hereinafter “the Company”) is pleased to announce that its membership program “TLC Membership Service”
exceeded 610,000 members at the end of June 2017, making a steady increase in the number of members.
The Company has added a new option, donation, to its TLC Point redemption options aimed at improving
convenience of TLC Membership Service and increasing social value by contributing to society through TLC
Membership Service.
1. Overview of TLC Membership Service
The TOKAI Group is working to expand the “Total Life Concierge (TLC)” concept, providing comprehensive
and precise support for our customers’ lifestyles by providing a wide range of life infrastructure services that areclosely related to customers’ daily lives such as gas, Internet, CATV, Aqua (bottled water delivery), and electricity.
TLC Membership Service was launched in December 2012 as a benefit program for users of the TOKAI Groupservices. “TLC Points” that are unique to the Company are granted according to usage fees and the number ofservices under contract. TLC Points can be:(1) Exchanged to points of affiliated partners such as WAON, Suica, LuLuCa, and MI points(2) Exchanged to “TLC Tickets” which can be used to pay for shopping and dining at affiliated stores(3) Exchanged to various products provided by well-known department stores(4) Used to pay for the TOKAI Group service fees such as liquefied petroleum (LP) gas and Aqua
Through the program, the TOKAI Group aims to acquire new contracts, prevent cancellation, and promote the useof multiple services by increasing benefits of customer services.
2. Addition of “TLC Point Donation” to TLC reward point redemption options“TLC Donation” is added to the existing TLC reward point redemption options on August 7, 2017.
The donation will be made to the Japanese Red Cross Society.
The TOKAI Group strives to make group-wide efforts to promote CSR activities in order to continue fulfillingits corporate social responsibility and contribute to the sustainable development of society in addition tofacilitating activities through TLC Membership Service.
Going forward, the Group will add new donation recipient organizations based on the consideration of member
needs and details of CSR activities.
Japanese Red Cross Society
A corporation established based on the Japanese Red Cross Society Act
The Japanese Red Cross Society aims to protect the lives, health, and dignity of people in keeping withthe spirit of the Red Cross conventions and the principles of the International Conference of the RedCross.

The Red Cross is guided by the seven fundamental principles: humanity, impartiality, neutrality,independence, voluntary service, unity, and universality.
The Red Cross around the world operates by the fundamental principles and engages in assistance todisaster victims as well as medical, health, and social work in addition to assisting victims of wars andconflicts.
For more details, please access the following websites:
TLC Membership Service （Japanese only）

https://tlc.tokai.jp/

Japanese Red Cross Society

http://www.jrc.or.jp/

Support from companies/organizations

http://www.jrc.or.jp/enterprise/[Inquiries regarding TLC Membership Service]
TLC Membership Service OfficeTel: 0120-934-039 (toll free, operating hours: from 9:00 am to 6:00 pm)