Company Guide

Using food as a means to resolve
social issues, we aim to be a strong company
capable of sustainable growth.
Kagome was founded in 1899, the day farm owner and company founder
Ichitaro Kanie saw the budding of the first tomato seedlings that he had grownhimself. From then on, we have been focused on food in Japan, bringing forth
new concepts in food over the past 125 years.
We have made it a goal to establish the image of the Kagome brand in the year
2025 as that of a “strong company capable of sustainable growth, using foodas a means to resolve social issues.” With our integrated value chain, fromagriculture to production, processing, and sales, that makes Kagome one of its
kind in the world, we are working on three social issues: to help people live
longer, healthy lives, to promote agricultural development and regional
revitalization, and to achieve a sustainable environment.
We are now also presenting our vision of transformation from a “tomato
company” into a “vegetable company.” We have found that over the past ten
years, the daily vegetable intake target of 350 grams (*1) has not been achieved(*2). So, under the slogan “Let’s eat vegetables,” we have been disseminating
information on the importance of ingesting vegetables and effective ways toingest vegetables as well as continuously delivering a wide range of innovative
products that make the most of the value of tomatoes and various othervegetables. Our hope is to use the contribution to people’s good health toachieve sustainable growth.
Our corporate philosophy at Kagome is “Appreciation,” “Nature,” and“Corporate openness.” Rooted in our origin of nature and hand-in-hand withall of our stakeholders around the world, which include communities, customers,clients, farmers, shareholders, and our employees, we will spare no effort toenable ourselves to deliver valuable products and services.
We hope for your understanding and support.

Kagome Co., Ltd. President
and Representative Director(*1) The daily vegetable intake amount recommended by the Japanese Ministry of Health, Labour and Welfare (MHLW)
under “Health Japan 21” is 350 grams.
(*2) The average daily vegetable intake of Japanese people between 2010 and 2020 according to the MHLW’s
National Health and Nutrition Survey (MHLW) was approximately 290 grams.

1

K A G O M E STOR Y 2 0 2 4

KAGOM E ST OR Y 2024

2

The “Let’s Eat Vegetables” Campaign
Mobilizing every corporate resource as a company that aims
to resolve vegetable deficiency in Japanese diets
Our long-term vision is to “Transform from a ‘tomato company’ to a ‘vegetable company.’” As such, we are engaged in efforts that include thedevelopment of products that will enable the easy and delicious intake of vegetable nutrients, research on vegetable functionality, and theprovision of information on the health benefits of vegetables. In January 2020, we launched the “Let’s Eat Vegetables” Campaign with the goal ofending the insufficient consumption of vegetables in Japan. Under the slogan “Let’s eat vegetables,” we have rolled out various measures incollaboration with various companies and organizations to motivate people to boost their vegetable consumption. The objectives of this activity
are: ( i ) encourage self-awareness regarding insufficient vegetable intake, ( ii ) promote understanding of why vegetables are necessary, and ( iii )spread information on smart and delicious ways of consuming vegetables. Kagome will devote itself wholeheartedly to the “Let’s Eat Vegetables”
Campaign activities and build the momentum in society to eat vegetables.

Companies
participatingin the vegetable intake
promotion project

Joint project with Yanmar Marché and Takii“Freshly Harvested Tomato Cooking Class” delights children!

Joint project with Asahi Kasei Home Products and Panasonic
Activities held jointly by three companies
to promote food waste reduction

Joint project with Hoshino Resorts RISONARE Yatsugatake
Implementing an educational plan to learn about nature
through delicious and enjoyable food education

Joint project with ABC Cooking Studio
Promoting consumption ofvegetables in conjunction with “Vegetable Day.”

みなさん

野菜 、足りていますか？
●野菜の摂り方、アドバイス！

●まずは、
野菜摂取レベルを測定！

① １日の野菜摂取目標量（350ｇ）を知りましょう◆【ベジチェック®】は野菜摂取 量を推 定する機械です。あなたの野菜
摂 取レベ ルを 測 定してみましょう！

10〜12

たっぷり

●加熱野菜

（グリーンリーフのサラダ）（小松菜のおひたし）

野菜
60g

リコピン

βカロテン

※野 菜 ジュースは 原 料 野菜の 全 成分を含むもの
ではありません。不足しが ちな 野 菜 を補うためにお役立てください。

目標量
7〜9

7

④ 野菜は緑黄色野菜とその他の野菜をバランスよく摂取しましょう●緑黄色野菜（カロテンが豊富な色の濃い野菜）

生のまま（色の薄い野菜）

ナス
カボチャ

生のまま
野菜ジュース
等の既製品●その他の野菜

トマト

3.8倍！

野菜ジュース
等の既製品

1.5倍！

きゅうり

にんじん

出典（リコピン）：Gartnerら［Am.J.Clin.Nutr.,1997］（β-カロテン）：Livnyら［Eur.J.Nutr.,2003］※リコピンとβ-カロテンで評価方法は異なります（リコピンは血中リコピン量を示す数値、
β-カロテンは吸収率で比較）

白菜

さやえんどう

6.5

目標量

6

4〜6

もう少し

5.5

1〜3

がんばろう

7〜9

●生野菜

③ 手軽に野菜を摂れる野菜ジュース、生野菜より効率的に吸収できる
栄養素があります◆測定結果、どうでしたか？野菜摂取レベルをチェック！

（評価）② 加熱調理により、“かさ”が減って食べやすくなります

片手一杯でおよそ60g※表示値はあくまでも目安とお考えくだ
さい。ベ ジ チェックは 医 療 機 器 で はありません。

（野菜摂取レベル）

8 月31日は野菜の日！

5

野菜を食べて
5.6
全国統計

7以上を

野菜摂取レベル

5.9

目指そう！

ABCクッキング
スタジオ平均◆【ベジチェック®】の仕組み●手軽に、おいしく、野菜をとろう！
こちらの商品で手軽に野菜摂取！

ダウンロードはこちら

野 菜に含まれるカロテノイドという成分 が、どのくらい皮膚に含まれているかを光を使って測定しています。

カロテノイドは、野 菜（特 に 緑 黄 色 野 菜）や 果 実に 広く含まれる、赤、橙、黄色の色素です。

食生活と健康管理をカゴメがアプリでサポート※ABCクッキングスタジオ平均は2023年4月測定結果

無 料

カ ロ テノイド

リコピン

β-カロテン

カプサイシン（トマトの赤） （にんじんの橙） （ピーマンの赤）

野菜をとろうアプリ
カゴメ
野菜一日これ一本

カゴメ
基本のトマトソース

iPhone向け

ベジチェック®の記録管理もできます

Android向け※野菜をとろうアプリには、
ベジチェック®の機能はありません。
※野菜摂取量の推定には、
ベジチェック®が必要です。

このランチョンマットは環境に配慮し、「FSC ® 認証 紙」にベジタブルインク（植物油インク）で印刷されています。

Under the theme of “food education that beings withgardening education,” Kagome conducted a hands-on
event where children participated in planting, cultivating,harvesting, cooking, and eating tomatoes. Children
cultivated nine varieties of tomato seedlings provided by
Takii and Kagome over approximately three months. They
then used the harvested tomatoes to challengethemselves in making “Fresh Tomato Spaghetti.” Children
who were initially hesitant about tomatoes happily
devoured the spaghetti with plenty of tomatoes, and by
the end of the event, they sparkled with joy, saying, “It
was delicious and fun!”3

K A G O M E STOR Y 2 0 2 4

Fresh vegetables account for a particularly large
percentage of household food waste. We believe thatspreading information on how to preserve and easily use
fresh vegetables is crucial to reducing the amount ofwaste. To this end, in 2022, we three companies eachbegan leveraging the strengths of our products topromote food waste reduction by smartly freezing
vegetables. In 2023, we disseminated information andmade in-store promotions featuring recipes that use
Kagome’s seasonings, broccoli frozen with the quick
freeze function of Panasonic’s refrigerators, and Saran
Wrap® and Ziploc® from Asahi Kasei Home Products.

From July to August 2023, we jointly planned andimplemented the “RISONARE and Kagome Food Education”
program, which aims to teach about nature through deliciousand enjoyable means. Under the theme of “food educationthat begins with gardening education” promoted by Kagome,
special activities were conducted, including vegetable
harvesting experiences, learning about the naturalenvironment in the “the Mini Labo of Forest,” experiencing
sweet-making using vegetables in the hotel in “RISONARE
Kids Studio,” and a special vegetable school led by vegetable
sommelier Minato Ogata, where both children and adults
could learn about vegetables and food in an enjoyable manner.

In August 2023, in celebration of “Vegetable Day,” ABC
Cooking Studio introduced a Korean menu using summer
vegetables and Kagome's “Basic Tomato Sauce.” Throughcooking experiences with delicious vegetable-based menus
and utilizing the “VegeCheck®” vegetable consumption
measuring device, which has been permanently installed in
80 locations nationwide since April of the same year, weaimed to raise awareness about personal vegetable intake
while emphasizing the importance of enjoying vegetables
and the charm of vegetables.

KAGOM E ST OR Y 2024

4

Health services business

Using food to help people
live longer, healthy lives*

Interest in the management of employee health is increasing as an importantmanagerial challenge for companies. Kagome’s Health Services Department hasdeveloped and offers health promotion services for companies and local
governments. Registered Dietician Laboratory for Green-eating Lifestyle®,a specialized team consisting of Kagome employees with registered dietitian

Paving the way
to the future of Japan
using the power of vegetables.

qualifications, plays a part as professionals in food and health. They provide
support for the improvement of dietary habits through in-person and online
seminars and e-learning that communicate information on the importance,
benefits, and methods for vegetable intake. We also offer the rental or leasing ofVegeCheck®, a device for estimating vegetable intake amounts, and provide

Kagome will leverage the various research related

apps for recording vegetable intake.

to vegetables that we have been undertaking
for many years to deliver the functional value ofvegetables through our products. At the same

Team Competition! Vege Senshuken® FourWeek Vegetable Intake Tournament Challengetime, we will explain the importance ofingesting vegetables and propose easy anddelicious ways to eat vegetables. By doing so,
we will help people lead healthy daily lives.

Release of a stream of productswith functional claims

The same report was made for tomato-derived GABA, andFor many years, Kagome has been carrying out research ona direct marketing product with functional claims. In 2021,

the nutritional components of vegetables, with a focus on

Kagome released “Labre Double,” a product from thetomatoes, and we have successfully verified a variety of“Plant-Based Lactic Acid Labre“ series, showcasing two

effects. For example, Lycopene has been reported to act infunctions. In 2023, we launched “Yasai Ichinichi Kore Ippon

a way that increases “good” (HDL) cholesterol. With this,Triple Care,” which displays functionalities related toin 2016 we released Kagome Tomato Juice and Lycopene

neutral lipids, blood sugar levels, and blood pressure.

VegeCheck® (for lease or rental)
This is a device that measures vegetable intake levels when a palm isThis is a team competition in which participants earn points bypressed against the sensor for about 30 seconds. It is characterizedentering their vegetable intake amounts for each meal in an app or by

by its ease of use, with results displayed on the spot. The device is

responding to vegetable-related quizzes. It is a program that enables

being utilized on various occasions, such as at health checkups andpeople to have fun while aiming to improve their dietary habits. It canduring the provision of dietary guidance, and by companies and local

also be used as a way to boost communication within a company.

governments at health-related events.

in 2018, we added this functional claim to Kagome Tomato
Juice. In 2019, we launched Sulforaphane supplements as

Choleste-Fine with functional claims on their labels.
Furthermore, vegetable-derived GABA was reported to havean effect of lowering the blood pressure of those with mild
hypertension. In 2017, we launched Kagome Vegetable
Juice with a functional claim on the label.

Sodium-Potassium Map®* to deliciously andenjoyably lower the sodium-potassium ratio!
High blood pressure, which raises the risk of developing a lifestyledisease among Japanese people, is said to be caused by consuming
too much sodium and not enough vegetables. Potassium, which iscontained in vegetables and fruits, helps remove sodium from the body.
A balanced consumption of sodium and potassium is crucial topreventing high blood pressure, and a new concept known as thesodium-potassium ratio is gaining attention as a measurement index.
Kagome partnered with Tohoku University to jointly develop the
Sodium-Potassium Map®, which teaches users how to follow diets thatcan lower the sodium-potassium ratio in an easy-to-understand manner.
We plan to use the Sodium-Potassium Map® to propose delicious andenjoyable dietary lifestyles that can help prevent high blood pressure.

*According to the “Health Japan 21” initiative by the Ministry of Health, Labour and Welfare, improving and maintaining healthy life expectancy involves enhancing
and establishing habits related to nutrition, diet, physical activity, exercise, rest, sleep, community engagement, and social activities.

5

K A G O ME STOR Y 2 0 2 4*The Sodium-Potassium Map® is a registered trademark of Tohoku University and
Kagome, and a patent for the Sodium-Potassium Map® is currently being filed jointly
by both organizations.

Sodium-Potassium Map® for accompaniment dishes and soups

KAGOM E ST OR Y 2024

6

Reducing the burden on farmers while expanding
production volume of tomatoes used for juice.

Agricultural development
and regional revitalization

While the aging of farmers progresses in Japan and an increasing number of producers areceasing or downsizing crop cultivation on the one hand, domestic requirements in theamounts of tomatoes for processing continue to increase. As part of the solution for thisissue, we joined hands with an agricultural machinery manufacturer and developed theSupporting agriculture andhelping communities achievesustainable growth.

Kagome Tomato Harvester (KTH). We are engaged in the mechanization of tomato
harvesting, which poses a heavy burden on farming households. In 2021, we concluded apartnership agreement with Yanmar Agri Japan Co., Ltd., Hokkaido Branch, and Iwamizawa
Agricultural Cooperative Association (JA Iwamizawa) aiming to expand the production areafor growing tomatoes for processing within JA Iwamizawa’s area of control. We will continue

In communities where the workforce is

to contribute to the promotion and development of local agriculture.

dwindling and the population is super-aging
at alarming rates, thinned infrastructure for
agricultural production is becoming

Energizing Japan with the “Yasai Seikatsu 100 Kisetsu Gentei (Seasonals) Series.”

a problem. Kagome believes that agriculturaldevelopment in Japan is the key torevitalization of communities. We will help

Yasai Seikatsu 100 Seasonals Series is theturn agriculture in Japan into a growth sector.

flagship product of the “locally grown,
nationally consumed” campaign to consume
regional agricultural products all over Japan.
Today, 10 or more flavors are sold sequentiallyeach year. Kagome will continue to support
local agriculture as well as good health andlongevity through collaborations and by
exploring new vegetables and fruits.

Kagome Yasai Seikatsu Farm Fujimi
Kagome Yasai Seikatsu Farm Fujimi opened in the town of

Yatsugatake and the Southern Alps. Adjacent to the Kagome

Fujimi, in the Suwa District of Nagano Prefecture in April

Yasai Seikatsu Farm, a “farm that coexists with living organisms”

2019, with the concept of being an interactive vegetableallows visitors to learn about biodiversity and the importance oftheme park that combines agriculture and production withliving creatures through activities like the “Field Creatures Quizsightseeing. At this facility, visitors can enjoy unique experiences

Rally.” The restaurant offers Southern Italian cuisine made withsuch as tours of vegetable beverage plants utilizing the latest

local ingredients and Kagome's original vegetable broth. Many

video technology and workshops harvesting and using seasonal

people come to the farm from both within and outside Nagano

vegetables in the magnificent natural surroundings ofPrefecture and enjoy the appeal of vegetables and the area.

Yasai Seikatsu 100 Seasonals Series (April 2023 – March 2024)

Partnering with producers and local governments
to support agriculture in communities.
Kagome has concluded agreements with local governments and others around the nation tocarry out such efforts as the development of products and recipes that utilize the agricultural
products of the region, the provision of guidance on food education as well as on tomato
cultivation. We are proactively engaged in regional agricultural development and theimprovement of people’s health in such ways.

Agreements that Kagome
has concluded in communities

A total of 36 agreements have been concluded
with 1 town, 10 cities, and 17 prefectures.
*As of January 31, 2024

Development of a tomato variety
that will save crops from insect damage
Non-native insects called Globodera rostochiensis and Globodera pallida are serious
issues for Hokkaido’s agriculture. As a countermeasure, we developed the KGM191
tomato for processing in 2019, which has a tolerance against the above-mentioned
insects and can reduce their population density. As these insects feed on the rootsof Solanaceae family plants, such as potatoes and tomatoes, and severely reduceyield, preventing their spread and eradicating them are crucial challenges for
Hokkaido’s agriculture. By utilizing this new variety, we will aim to expand the area ofland used to grow tomatoes for processing and also contribute to sustainable
KGM191 tomato for processing

7

K A G O M E STO R Y 2 0 2 4

agriculture in Hokkaido.

KAGOM E ST OR Y 2024

8

Initiatives toward achievement of CO2 emissions reduction targets

A sustainable
environment

The Kagome Group is actively engaged in reducing CO2 emissions. Starting with the adoption of solar power generation at a Kagome Inc.
(USA) plant in 2017, the adoption of solar power has been promoted at various plants in Japan and abroad. In 2021, solar panels were newly
installed at three plants in Japan (Kozakai Plant, Ibaraki Plant, and Fujimi Plant). We also switched the electricity purchased by the following
three plants to power derived from renewable energy sources: the Kozakai Plant switched in January 2022 and the Fujimi Plant and Ueno
Plant switched in January 2023. Furthermore, we began to produce biomethane gas in a biomass

Response to challenges related
to sustainability

plant at the Fujimi Plant, using residues of vegetable juice extractions (plant residues) as well as
tomato leaves, stems and tomato defects from the adjacent Yatsugatake Mirai Green Farm.
The vapor from the gas is converted to heat and used in the heating and sterilization process in

For Kagome, which uses the bounty of nature

the Fujimi Plant. With the aim of achieving net zero emissions of greenhouse gases by 2050,

as the ingredient for providing products that

Kagome has established an emissions reduction target for 2030, which received certification frommake the most of their deliciousness andthe Science Based Targets (SBT) Initiative. Going forward, we will continue to actively engage inhealth value, the realization of a sustainable

efforts toward realizing a sustainable global environment.

Solar panels at the Kozakai Plant

global environment is an important social

Visual of the overall flow of the biomass plant

challenge that must be achieved. We areespecially engaging in addressing climate
Kagome plantchange as a high priority issue. We are also

Kagome plantfocusing our efforts on research andReduction offossil fuel use

development of green products.

Plant residues
Tomato farm

Kagome Policy on Plastics

stems,( leaves,)
defects,

Biomethane gas isfueled in a boiler
to produce vapor( CO2 -free )etc.

Reduction ofVapor is converted CO2 emissions
into heat and usedin the heating andsterilization process

Biomethane gas is produced through the methane fermentationof plant residues using microorganisms

Under the Kagome Policy on Plastics, formulated in January 2020, we are promoting various

Microorganisms

initiatives aimed at reducing environmental burdens caused by the issue of plastic pollution.

Plant residues

Biomethane gas

From April 2020, we switched the plastic caps on paper beverage containers to caps madeThe Fujimi Plant utilizes vegetable residues by converting them into renewable energyof plant-derived materials. In September 2022, the PET bottle container for Kagome Tomato
Juice was switched to a new, environmentally friendly bottle called Smart Eco Bottle, whichuses 100% recycled materials. Beginning in May 2023, the straws attached to all four
products in the “Plant-Based Lactic Acid Labre” series have been gradually discontinued.
Going forward, we will continue to promote environmentally friendly activities, such as
reducing the amount of petroleum-derived plastic being used.

Aluminum lid shape andmaterials improved foreasy opening

Kagome Tomato Juiceusing Smart Eco Bottles

Creation and public opening of a farm that coexists with living organisms
It is said that the impact of climate change, agricultural land development, agrochemicals,
the introduction of non-native species, and other human activities is responsible for the

Changing the “best-by” date from“day, month, and year” to “month and year”

Adoption of FSC®-certified paper cartonsfor paper beverage containers

To reduce food waste and lighten the burden on those

Kagome carries out research and development of products that are friendly to theengaged in the distribution of our products (logistics,

environment and is also dedicated to switching to product containers and packaging

warehousing, and retailing), starting in October 2020, wematerials with low environmental loads. In 2014, we adopted the use of paper cartons

will sequentially start switching the format of the best-by

displaying the FSC logo. At present, all of our 200 ml and 330 ml paper beveragedates of beverages for consumer use (sold in cans and PET

containers display the FSC logo. The FSC®* is an international organ established toplastic containers) that have best-before periods of 360

spread responsible forest stewardship around the world. Purchasing products

days or more, from “day, month, and year” to “month anddisplaying the FSC logo will enable consumers to indirectly support global forest

year.” Kagome’s target is to reduce food waste by half (aspreservation. Going forward, Kagome willcompared to 2018) by 2030. Going forward, we willcontinue to expand its use of FSC®-certified

continue to review how the best-by dates will be shown as

paper cartons and contribute to the achievement

well as engage in ways to extend the best-before period.

of a sustainable society.

9

K A G O M E STO R Y 2 0 2 4

Farm Fujimi, a vegetable-themed park, Kagome has created a sustainable farm thatenables coexistence with living organisms, and has opened it to the public. Devices thatmake the most of the power of living organisms have been set up around the field. Various
efforts have been made, such as the posing of quiz questions, to help visitors enhancetheir understanding.
Bamboo bug hotel used by potter wasps
to raise their young

Water conservation efforts
In 2018, Kagome formulated the Kagome Group Water Policy and has been engaging inwater conservation efforts, including water risk surveys and response, reduction of water
intake amounts at manufacturing bases, and the promotion of water purification andcyclic use. The consolidated subsidiary Kagome Australia Pty Ltd., has been adapting to*FSC stands for Forest Stewardship Council . It
is an international organ that manages a system
which certifies the forests used for the productionof lumber and the distribution and processing
processes of the lumber cut from such forests.
®

extinction of about 40,000 species a year. Using a field adjacent to Kagome Yasai Seikatsu

climate change by avoiding high-risk periods of heavy rainfall for tomato cultivation,®

preparing for drought risks by storing water used in the plant in dams during winter and
FSC logo displayed on the side ofa Yasai Ichinichi Kore Ippon carton.

providing it to nearby farmers in spring, thus promoting water reuse.

Kagome Australia Pty Ltd. reservoir dam(Measure against drought)

KAGOM E ST OR Y 2024 10

Promotion of DX

Plant-Based Food
Initiatives

Promotion of DX enables
business process transformationand the creation of new businesses

Aiming for achievement of the healthof the planet and its people
as well as a sustainable society

To become a strong and sustainable company that

Attention has been focused in recent years on

continues to grow, it is essential to address issues

processed plant-based foods, such as thosesuch as the aging of existing systems and future

made of soybean, which contains a large amounttalent shortages. Kagome will promote digitalof protein, and vegetables that are rich in vitaminstransformation (DX) to advance business process

and minerals, for healthy and sustainable dietarytransformation, evolve digital marketing, andlifestyles. Kagome will proactively implement

create new businesses.

“plant-based food.”

Development of an AI-based fresh tomato yield prediction system

Plant-based series lineup

Kagome, in collaboration with Kagome Agri-Fresh Co., Ltd. and Aizoth Inc., developed an AI-based fresh

Plant-based food refers to food products in general made fromtomato yield prediction system to improve the accuracy of forecasting, which is crucial for adjusting supply andplant-based ingredients. They are gathering attention as healthy,

demand for fresh tomatoes. Introduced in February 2022 at five large-scale vegetable farms cultivating

sustainable foods. With the growth in needs for such

Kagome-branded fresh tomatoes, this system utilizes proprietary big data regarding cultivation technology andplant-based foods, Kagome has been providing since 2019

management, accumulated from contracted farms nationwide and state-of-the-art AI analysis technology tovarious foods that do not contain any animal-based ingredients*

predict fresh tomato yields five weeks in advance. With highly accurate yield predictions, it contributes not only

and are made using plant-based ingredients. We will bringtasty and convenient Plant Based series that was made possible

beauty and color to a plant-based dietary lifestyle through the

because Kagome is a vegetable company.

to stable supply of tomatoes to retailers but also to reducing food waste.

AI identifies impurities intomatoes, and robots suction
them away.

Field of “Iwaki Onahama
Greenfarm Co., Ltd.,” where
this system is implemented

Development of an AI-based foreign material removal system

Ever Egg, the egg that is not an egg

Kagome has introduced an AI-based foreign material* removal system at its Ibaraki Plant, which has been operational

In April 2021, Kagome concluded a business alliance with Two Inc., a startup company that rolls out thesince November 2021. The task of removing foreign materials during the manufacturing process of tomato sauce and2foods plant-based food brand. In March 2022, we announced our first jointly developed product, 2foods

salsa was traditionally performed by skilled workers, posing challenges for automation. This system uses AI to identify

Plant-Based Omurice. Ever Egg, a plant-based egg with a soft, creamy texture was developed by leveraging

foreign materials from images of diced tomatoes and accurately remove them with robot technology from Suematsu

knowledge from both companies and uses carrots and cannellini beans as part of its ingredients.

Kyuki Co., Ltd., aiming to alleviate future labor shortages and achieve sustainable manufacturing practices.

Establishment of a joint venture company to support agriculture with AI

SOVE®, a new vegetable and soybean brand

In September 2022, Kagome and NEC Corporation established the joint venture DXAS Agricultural

In October 2022, we launched a new D2C brand called SOVE. As the brand’s first product,

Technology LDA in Portugal, which provides agricultural management support services utilizing

we released SOVE Cereal, which is a soybean and vegetable cereal developed jointly withartificial intelligence (AI) for the production of tomatoes for processing use. It offers a service toFuji Oil Co., Ltd., a company that aims to promote the value of soybeans. Through thevisualize tomato growth and soil conditions using sensor data and satellite images. We aim to

SOVE brand, we will work to establish plant-based food as a dietary habit that anyone cancontribute to achieving sustainable agriculture in countries across the world by integrating

enjoyably maintain, and to this end, we will continue to develop and release various

Kagome’s agronomy and NEC’s technology to innovate agriculture and promote agricultural
management that is environmentally friendly and highly profitable.
*Discolored parts, skin, and stems of tomatoes, etc.

11 K A G O ME STOR Y 2 0 2 4

products going forward.
Farming advisors using devices tooffer guidance to producers*Products containing animal-based ingredients are made in the same production line

KAGOM E ST OR Y 2024 12

Vertically Integrated
Business

Global rollout

Full-cycle value creation,from seed to table.

Have the whole world say,
“If it’s tomatoes, it’s Kagome.”

Kagome owns roughly 7,500 varieties of

Global demand for food and tomatoes istomato genetic resources. From these seeds

expected to increase drastically as theto soil cultivation, growth, harvest,

world population grows towards what

production, all the way to the final product,

many say will be 9 billion people in 2050.

we realized a business model for ensuring

Kagome will contribute to resolving adelivery of the values of safety andvariety of issues faced by the world,

reassurance. That is what Kagome has tothrough tomatoes and other food.

offer, a vertically integrated business that is
the only one of its kind in the world.

Horizontally: Main global locations

Global foodservice efforts
Kagome primarily sells processed tomato products to major

Vertically: Full cycle, from seed to table

Demand creation

13 K A G O M E STO R Y 2 0 2 4

Communicate the value of our
products to our customers, withvalue-communicative activities thatgenerate demand.

foodservice companies that are globally active. We leverage
the findings of our research on the nutritional content andfunctionality of tomatoes and vegetables with the aim ofachieving health through food. Moreover, we are proactively
pursuing business opportunities and cultivating clientele in

Product production

Production processes and quality
control that maximize the value of raw
materials, with the optimal combinationof good raw materials and technology.

Asia, South America, the Middle East, and other new regions.

Export of vegetable beverages toother parts of Asia
In our B2C business, we are focusing our efforts on exports to and sales in
Asia. Against the backdrop of an interest in Japanese brands and a rise inhealth awareness, the business operates and is expanding in sevencountries and regions including Hong Kong, China, Malaysia, Singapore andMongolia. We have opened new markets through the joint establishment of
KAGOME Nissin Foods Hong Kong Co., Ltd. with Nissin Foods Company
Limited in 2018. Going forward, we will expand demand in the growing
Asian markets by spreading the value ofvegetable beverages and making its

Primary processing
and procurement

We only procure raw materials thatmeet our own standards for quality,
and our primary stage of processing
keeps all of the flavor intact.

Farming

Contracted farming and agricultural
guidance for specified varieties ofplants, and growing fresh tomatoes inhigh-tech greenhouses.

Development of newvarieties and seedling
production

Producing and supplying seedlings thathave a competitive edge, with useful new
varieties created by cross-breeding our
genetic resources of agricultural products.

Research anddevelopment

Integrated research and development thatmaximizes the value of agricultural products,
which are nature’s bounty and contributes togreater longevity and good health.

consumption into habits. The business will be
developed so that it becomes a core Kagome
business in the future.

The “fields are the primary production plant”
philosophy: Good ingredients come from good fields
Ever since its founding, Kagome has stayed true to the ideal that good ingredients come fromgood fields. To ensure the procurement of safe and reliable ingredients, Kagome engages inthe “contracted farming” of tomatoes. In contracted farming, Kagome and Japanese farmers
work together for mutual benefit, and we enter into agreements with farmers to buy their entire
crop before it is planted. Kagome employees, called “field masters,” later survey the fields of contracted farmers and provide Kagome’s veryown brand of meticulous farming guidance as well as other on-target advice according to the growth condition of the tomatoes. Under our
production philosophy that “fields are the primary production plant,” we leverage the expertise and track record from years of experience
with “contracted farming” for the development of young employees and the procurement of agricultural raw materials from overseas.

KAGOM E ST OR Y 2024 14

Bringing flavor and health to people
all over the world
Based on the expertise we have accumulated in Japan, Kagome explores global locations to examine which ofthem are optimal for cultivation, and we operate businesses in countries throughout the world.

Major subsidiaries andaffiliated companies

United Genetics Holdings LLC
Kagome Agri-BusinessResearch and Development
Center, Unipessoal Lda
Since 2016
Research and development focusedon agriculture, developing new
businesses within the value chain,using its base in Portugal

DXAS Agricultural
Technology LDA

Since 2013

Kagome Co., Ltd.

Global development, production,and sales of seeds for tomatoes,
vegetables, and fruits

Since 2022
Provision of agricultural
management support and fieldvisualization services through AI
utilization, using its base in Portugal

Kagome Nissin Foods
Hong Kong Co., Ltd.

Kagome Inc.

Since 2018

Since 1998
Production and sales of industrial use
tomato sauce for major American
restaurant chains

Sales of beverages

Kagome Senegal Sarl
Since 2017
Cultivation, purchase, andsales of tomatoes forprocessing

Holding da Industria
Transformadora do
Tomate, SGPS S.A.
Since 2007
Production and sales ofprocessed tomato products suchas tomato paste and pizza sauce,using its base in Portugal

Taiwan Kagome Co., Ltd.
Kagome Foods India Pvt. Ltd.
Since 2016

Kagome Foods, Inc.

Since 1967
Production and sales ofcondiments and beverages

Production and sales of processed
tomato products

Vegitalia S.p.A.

Ingomar Packing Company, LLC

Since 2003

Since 2016

Processing, freezing, and salesof Mediterranean vegetables,using its base in Italy

Since 2007
Production and sales of margarine andother vegetable oil based products inaddition to various industrial-use sauces

Production and sales of tomato
paste and diced tomatoes

Kagome Australia Pty Ltd.
Since 2010
Production of tomatoes forprocessing, and production andsales of processed tomato products

15 K A G O ME STO R Y 2 0 2 4

KAGOM E ST OR Y 2024 16

Kagome’s History
Since our founding in 1899, we have given consumers products made with “the desire to contribute topeople’s health, using the value of agricultural products which are the bounty of nature.”
This is also a history of “technological innovation” in which we have continued to develop products thatnever existed before in order to satisfy the needs of the times.

The first of
its kind in
the world

Began production of
tomato ketchup andWorcestershire sauce

Released
tomato juice for sale

Began selling ketchup
in a plastic bottle

Launched
Carrot 100 Series

Launched
Yasai Seikatsu 100

Launched
Anna Mamma

Began sales offresh tomatoes(Kokumi Tomatoes)

1908

1933

1966

1992

1995

1998

2001

Launched “Yasai
Launched Plant-Based
Ichinichi Kore Ippon”
Lactic Acid Labre(and the larger “Kore Ippai”)

2004

1963

1967

2000

2005

Founder Ichitaro Kanie
began growing western vegetables

Renamed company“Kagome Co., Ltd” andestablished the tomato logo

Established Taiwan Kagome Co., Ltd.
First Kagome operations outside of Japan

Announced
corporate philosophy(“Appreciation,” “Nature”
and “Corporate openness”)

Surpassed
100,000
shareholders

Launched “Kagome Theater”

1903
Began production of tomato sauce(now tomato puree)1906
Built a production plant in Nishiyashiki,
Araomachi, in the city of Tokai in Aichi Prefecture.
Entered full-scale production of tomato sauce

1978
Publicly listed on the First Section of
the Nagoya Stock Exchange
Publicly listed on the First Section of
the Tokyo Stock Exchange

Launched Ever Egg(frozen)

2014

2022

2006

1899

1972

Launched
salad vegetables

2019
Developed VegeCheck®
Opened Kagome
Yasai Seikatsu Farm Fujimi

2003
Made “True to Nature,
the Flavor of Kagome”
into our brand statement.

2010
Established
Kagome Australia
Pty Ltd.

2020
Began the “Let’s Eat
Vegetables” Campaign

1988
Established Kagome USA, Inc.

17 K A G O M E STOR Y 2 0 2 4

KAGOM E ST OR Y 2024 18

Product
Overview

Some people are short on time. Others do not like vegetables. For thesereasons and more, Japanese diets have not included enough vegetables, andInstitutional and Industrial

Unrefrigerated products / refrigerated products

the problem is getting worse each year.
Based on our desire to make products widely available and give people aneasy and delicious way to incorporate vegetables into their diets, we at

Delivering vegetablevalue with a diverse,
colorful lineup

Kagome are doing everything we can to combat vegetable deficiency.
Expanding our business domain to include not only beverages, food products,
and products for institutional and industrial use, but also direct marketing andagri-business as well, we now offer a lineup of more than 1,000 products thatmake vegetables more accessible.

Beverages

Food Products

19 K A G O M E STOR Y 2 0 2 4

Mixed vegetable and fruit / 100% tomato / 100% vegetable / 100% carrot / lactic acid

Tomato ketchups / tomato condiments / sauces / pasta sauces“okazu” side dish condiments / microwaveable foods / hotpot broth

Direct Marketing

Agri-business

Beverages / food products / supplements

Fresh tomatoes / vegetables / processed agricultural products / household horticultural products

KAGOM E ST OR Y 2024 20

Kagomeby the Numbers

Tomato genetic resources*Around 70 varieties are registeredYears
in Business

Kagome as seen primarily
through numbers

Aroundvarieties

The history of Kagome began in 1899 with enterprising efforts to

We manages an abundance of genetic resources including

cultivate and later to process tomatoes, a foreign vegetableroughly 7,500 varieties of tomato seed, while maintainingthat was unfamiliar to Japan at the time. Since then, Kagome

the information in a database. We utilize these to develop

has been dedicated to vegetables, making fields its foundation,

new varieties of tomatoes for fresh and processed products,

and offering new food concepts. This is Kagome’s 126th year.

without any genetic modifications.

Supply of Green and Yellow
Vegetables by Kagome

Overall vegetableconsumption in Japan

Suppliedby Kagome

Seedlings distributedin food education assistance

13,660,000 tons 654,000 tons

％ in Japan

Green and yellow vegetableconsumption in Japan

Kagome supplies 19.1% of the green and yellow vegetables

3,270,000 tons

625,000 tons

and 4.8% of all the vegetables* consumed in Japan.
*Pale-colored vegetables + green and yellow vegetable

4,380,000 seedlings
Kagome “Food Education Assistance” develops children’s interest in food and helps them grow up healthy. This began in 1964, long before
the term “food education” became commonplace, when we began distributing picture-story shows and picture books to kindergartens

Sources: VEGE-DAS (Kagome vegetable supply calculation system),
FY2022 estimates from the Ministry of Agriculture, Forestry and Fisheries “Food Supply/Demand Table”

across Japan to support childcare. In 1999, we began the Lylyco Waku Waku Program in which we provide elementary schools,
kindergartens, and nursery schools with Lylyco® (a tomato variety used to make Kagome Tomato Juice) and other seedlings free of charge.

Market share in Japan
Tomato ketchup

1

NO.

Fruit & vegetable mixed juice*Pictured is a representative
product in this category.

Tomato juice

Number of shareholders

196,000 99

Individual
shareholder ratio

shareholders

58.3 %

67.9 %

63.4 %.5 %With “Corporate openness” as part of our corporate
philosophy, in 2001 we started working toward our “Vision of
100,000 Kagome Fans (shareholders),” and in September
2005 we surpassed the 100,000 mark. We proactively listen
to what shareholders have to say, and put it to use inSource: Intage SRI+ / Period: January through December
2023 / Based on monetary amount
Target area: nationwide
Target business types: all types

21 K A G O ME STOR Y 2 0 2 4

Source: Intage SRI+ / Period: January through December
2023 / Based on monetary amount
Target area: nationwide
Target business types: all types
Other: dry, chilled, and fruit & vegetable mixed juice category

Source: Intage SRI+ / Period: January throughDecember 2023 / Based on monetary amount
Target area: nationwide
Target business types: all types
Other: dry, chilled, and tomato juice category

developing products and planning events.
*196,268 as of the end of 2023

Gifts for shareholders

KAGOM E ST OR Y 2024 22

Company Overview (As of the end of 2023)
What we aim to be in 2025
Founded1899

Established

1949

Main consolidated subsidiaries

To become a strong company capable of sustainable growth,

Kagome Axis Co., Ltd.
KAGOME Yasai Seikatsu Farm Co., Ltd.

Head Office

3-14-15, Nishiki, Naka-ku, Nagoya, Aichi

using food as a means to resolve social issues

Kagome Agri-Fresh Co., Ltd.

Phone: +81-52-951-3571 (Main) Fax: +81-52-968-2510

Hibikinada Green Farm Co., Ltd.
Tokyo Head OfficeNihonbashi-hamacho F-Tower, 3-21-1

Social issues being addressed by Kagome

Iwaki Onahama Green Farm Co., Ltd.

Nihonbashi-hamacho, Chuo-ku, Tokyo

Yatsugatake Mirai Green Farm Co., Ltd.

Phone: +81-3-5623-8501 (Main) Fax: +81-3-5623-2331

Takane Baby Leaf Green Farm Co., Ltd.

Capital19,985 billion yen

Number of Employees

2,921 (consolidated)

Places of Business

Head Office, Tokyo Head Office,Vegitalia S.p.A.

8 branches, 6 plants, the Innovation Division,

Holding da Industria Transformadora do
Tomate, SGPS S.A. (HIT)

Kagome Inc.
United Genetics Holdings LLC

Tokyo Laboratory

Give longer healthy lives

Agricultural development
and regional revitalization

We will convey the importance ofingesting vegetables and their
tastiness, and help people live longer
healthy lives by increasing theamounts of vegetables they eat.

We will support agricultural development
and regional revitalization through thedevelopment and popularization ofagricultural technologies at vegetableproduction sites and processing bases.

Taiwan Kagome Co., Ltd.

Description of Business Production and sales of food seasonings,
preserved foods, beverages, and other food products; purchasing,

Kagome Australia Pty Ltd.

production, and sales of seedlings, fruits, and vegetables

lngomar Packing Company, LLC

Fiscal year ended December 2023 Revenue 224.7 billion yen / Business profit 19.4 billion yen / Business profit margin 8.7%

Corporate Philosophy

Brand Statement

An inherited management spirit that pervades through changing times

Our promise to society and customers

Sustainable environment
We will promote green activities toensure that sustainable agriculture will
be carried out amid rich nature.

Long-term visionby 2025by about 2040

Shift from a “tomato company” to a“vegetable company”

50% of the workforce consisting of women(from employees to executive officers)

We will be a unique company providing products that use
vegetables through a variety of ingredients, categories,
temperatures, containers, and volumes.

We will promote our business from various viewpoints
and meet the varying needs of customers.

We will be a company that provides not only goods but
also services by expanding our businesses from tomatoes
to vegetables.

We will be a strong company where both men andwomen can work enthusiastically, achieving highproductivity.

Kagome Group Basic Policy on Sustainability
Since its founding, the Kagome Group has proposed new foods and services that utilize the blessings of nature
under the philosophy of “fields are the primary production plant.”

Appreciation

NatureWe are thankful for nature’s bounty and forhuman relationships. We respect natural

Nature23 K A G O M E STOR Y 2 0 2 4

most of the antioxidants and immunologicalecosystems and value human sensibility.

capabilities of nature’s bounty.

Through nature’s bounty, we endeavor to create

To produce healthy, great tasting foods

rich value that is ahead of the times and to

Truecontribute to consumers’ health and wellbeing.

Corporate
Openness

To strive for healthier food that makes theWe aim to be an open company that engages infair and transparent corporate activities andrespects each person’s individuality and abilities.

To continue this endeavor into the future, we will practice our corporate philosophy of “Appreciation,”“Nature” and “Corporate openness,” and collaborate with stakeholders to address social issues,
aiming to achieve sustainable growth for the Group and create a sustainable society.

without relying on unnatural additives andtechnologies.

FlavorCreate new demand for delicious food,paying attention to the needs of ourbodies and our planet.

Sustainability Website

ht tps://www.kagome.co.jp/company/sustainability/

KAGOM E ST OR Y 2024 24

Food education initiatives

Mutual support
initiatives

Delivering the joy of livingwith vegetables through“food education that begins
with gardening education”

Valuing mutual support
with communities.
One of the codes of conduct that Kagome

Kagome has engaged in various food education

values is the spirit of “mutual support.” We

initiatives since 1964, such as providing information

will work with local communities to address

and fun hands-on activities related to food. In 2022,

social issues, natural disasters, and other

we began “food education that begins withmatters that cannot be readily solved throughgardening education,” an initiative that aims to

self-help or public help alone.

nurture interest in and appreciation for food andnature by experiencing the various stages ofgardening education, from growing and harvesting
vegetables to cooking the harvested vegetables.

Hands-on food education event“Wonderfarm and Tomato Trees” held in 2023

Lylyco Waku Waku Program

Self-reliance support for afflicted areas,
13 years since the Great East Japan Earthquake

Kagome Mirai Yasai Foundation

The Lylyco Waku Waku Program has been carried out sinceKagome has tied “bonds of mutual aid” with victims of the Great East Japan

With the objective of supporting organizations and others

1999 and is one of Kagome’s food education assistance

Earthquake as well as persons involved in reconstruction in afflicted areas.

engaged in food education and implementing measures toactivities. Lylyco®, a tomato used for making Kagome Tomato

Various activities continue with the aim of the reconstruction of industries andfight childhood poverty, we established the Kagome Mirai

Juice, and other seedlings as well as educational materials

agriculture as well as human resources development of persons engaged in

Yasai Foundation on October 1, 2020. Under the philosophy

are provided free of charge to elementary and nursery

vegetables will help children develop an interest in

regional revitalization. To nurture farmers of the future, Kagome beganof bringing smiles to the faces of children and to communities,

schools, etc., nationwide. This activity will be continued going

living things as well as feelings of gratitude, in addition

providing support in 2012 for classes at agricultural high schools. Furthermore,

the Foundation provides support,

forward in the hope that growing, harvesting, and cooking

to a love of vegetables.

from 2020, Kagome has been participating in the Reconstruction Agency’s “Yuiwith a focus on the donation of

no Ba” project, which matches business operators in afflicted areas withmoney (total of 30 million yen persupporting companies. Kagome’s knowledge and resources related to such

year in total), so as to contribute tomatters as marketing, product development, and quality management are

the achievement of a society thatbeing utilized to support the reconstruction of companies in afflicted areas.

nurtures a sound, rich spirit.

Food education assistance activities
with Houkago NPO After-School

Vege Kids nursery school where
kids love vegetables

The collaborative child-development project “Oishii! Vegetable

We opened a nursery school in 2019 (in Chuo-ku, Tokyo) under the

Challenge” has been carried out since 2018 to help children

concept of having infants, toddlers, and their guardians come to likeovercome their dislike of vegetables and with the aim of ending

vegetables. It is currently being used by our employees and people

vegetable intake deficiencies. The project is being heldof the area. In addition to basic childcare services, the Vege Kids

nationwide in cooperation with Houkago NPO After-school.

nursery school carries out food education that uses the five senses

In 2023, a total of 95 online and in-person classes were held at

to come into contact with vegetables. Infants under age one andnationwide locations. The program is being recognized as a food

two-year-olds will be provided various experiences to develop a

education program that carries out hands-on classes for learning

love of vegetables as well as an environment to grow with

about the secrets of vegetables and provides an opportunity forvegetables as part of their lives. It will convey the deliciousness, fun,children to “make friends” with vegetables.

and importance of vegetables to the infants and toddlers.

25 K A G O ME STOR Y 2 0 2 4

The MICHINOKU Future Fund—providing support toenable disaster-affected children to continue on to higher education
In 2011, Kagome, Calbee, Inc. and Rohto Pharmaceutical Co., Ltd.

3 million yen) as a scholarship that does notestablished The MICHINOKU Future Fund in Sendai, Miyagi Prefecture, torequire repayment. We will continue this activity forsupport the dreams of children who were affected by the Great East

many years, until children who were still in their mothers’ womb at the time

Japan Earthquake to continue on to higher education. Ebara Foodsof the Great East Japan Earthquake graduate from university or graduate

Industry, Inc. since joined, and there are now four companies involved.

school. The Fund also emphasizes the provision of emotional care. The fundDonations from all over Japan are used as funds to enable children who

hosts events that provide opportunities for students supported by thelost one or both parents in the earthquake disaster to go on to higher

MICHINOKU Fund to get together and build friendships. What is more, eveneducation after graduating from high school. The funds fully cover theafter the students move on to higher education, face-to-face interviews areschool enrollment fee as well as tuition up to graduation (annual ceiling ofalso carried out to provide follow-up support to such students.

KAGOM E ST OR Y 2024 26

KAGOME CO.,LTD.
Head Office / 3-14-15 Nishiki, Naka-ku, Nagoya, Aichi 460-0003 Japan
Tel +81-52-951-3571
Tokyo Head Office / Nihonbashi-hamacho F-Tower, 3-21-1 Nihonbashi-hamacho, Chuo-ku, Tokyo 103-8461 Japan
Tel +81-3-5623-8501

https://www.kagome.co.jp/
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such as FSC®-certified paper and VOC-free ink (with 0% petroleum-based solvents). There were no CO2emissions resulting from printing, with Scope 1, Scope 2, and Scope 3 emissions all off set, including
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