www.iafor.org/about/partners

IAFOR Global Partners

University of Belgrade

IAFOR has entered into a number of strategic partnerships with universities across the world to form
the IAFOR Global Partnership Programme. These academic partnerships support and nurture IAFOR’s
goals of educational cooperation without borders, connecting the organisation with institutions thathave an international and internationalising profile, and a commitment to interdisciplinary research.
The IAFOR Global Partnership Programme provides mutual recognition and scope for Global Partner
institutions and organisations to showcase their research strengths, as well as engage in thedevelopment of projects and programmes with IAFOR.
Programme Design by Thaddeus Pope, IAFOR Media/iaforjapan@iafor.official@iafor (#iafor)
www.mediasia.iafor.org

Conference Theme:"Reclaiming the Future"
We live in a period characterised by rises in regionalism, nationalism and authoritarianism; atime of great global uncertainty and anxiety, as well as inequality and iniquity which both reflects
and drives political divide, and undermines international systems of cooperation. Clashes ofidentities, beliefs and ideologies are evident in academia, media and the arts, contributing to afeeling that humanity is spiralling out of control; that our relationships with each other, as wellas with the earth and environment, have never been worse.
Yet, as humans, we are not conditioned by fear alone, but instead by a remarkable ingenuity, anda capacity for hope, self-reflection, activism and action. This agency to improve our own lives,
and those of others, is the theme of this international conference, inviting us to consider theways in which we contextualise and process the past, reimagining ourselves, our relationships,
and our environments; driving positive change and reclaiming the future as a time we looktowards with hope, and even optimism.

2 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)Organising Committee

Nasya Bahfen

Joseph Haldane

Bradley J. Hamm

Virgil Hawkins

Timothy W. Pollock

Paul Spicer

La Trobe University, Australia

Osaka University, JapanIAFOR

La Trobe University, Australia

Medill School of Journalism,
Northwestern University, USA

Hiroshima Jougakuin University, Japan

Gary E. Swanson

University of Northern Colorado, USA (fmr.)

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Letter of Welcome
Welcome to Japan, to the great city of Tokyo, and to MediAsia2019!
Now in its 10th year, MediAsia is one of the most engaged of the
IAFOR events, as well as among the most diverse as this year
over 30 countries are represented among the 120 delegates.
Through IAFOR’s unique global platform, including the OSIPPIAFOR Research Centre at Osaka University and our partners
across the world, we continue to engage in many global crosssectoral events, projects, and interdisciplinary initiatives thatwill have an important impact on domestic and international
public policy conversations and outcomes.
Recent and ongoing projects include those engaging leading universities (Virginia Tech, UCL,
Singapore Management University, University of Belgrade, Lingnan University, Barcelona University,
University of Hawai’i, Moscow State University); think tanks, research organisations and agencies(the East-West Center, The Centre for Global Higher Education, The Asia Pacific Higher Education
Research Partnership, The World Intellectual Property Organization); governments, and international
governmental organisations (Government of Japan through the Prime Minister’s Office, the United
Nations in New York); and global media (The Wall Street Journal, JWT, HarperCollins).
We live in a period characterised by rises in regionalism, nationalism and authoritarianism; atime of great global uncertainty and anxiety, as well as inequality and iniquity which both reflects
and drives political divide, and undermines international systems of cooperation. Clashes ofidentities, beliefs and ideologies are evident in academia, media and the arts, contributing to afeeling that humanity is spiralling out of control; that our relationships with each other, as wellas with the earth and environment, have never been worse.
Yet, as humans, we are not conditioned by fear alone, but instead by a remarkable ingenuity, anda capacity for hope, self-reflection, activism and action. This agency to improve our own lives,
and those of others, is the theme of this international conference, inviting us to consider the ways
in which we contextualise and process the past, reimagining ourselves, our relationships, andour environments; driving positive change and reclaiming the future as a time we look towards
with hope, and even optimism.
This conference will generate discussion around specific subject areas relating to Media, Mass
Communication and film with the goal of generating new knowledge and understanding, andforging and expanding new international, intercultural and interdisciplinary research networks
and partnerships. We hope and expect that much of this work will be developed and sharedas part of the Open Access IAFOR Research Archive, through either the official conference
proceedings, or one of our peer reviewed journals.
Since its founding in 2009, IAFOR has brought more than 30,000 people together across its
events around the world to promote and celebrate interdisciplinary study, and underline its
growing importance. I have no doubt that MediAsia will again prove a remarkable opportunity
for the sharing of research and best practice, and for the meeting of people and ideas.
Enjoy the conference as well as all this wonderful city has to offer.
Warm regards,
Dr Joseph Haldane
Chairman & C.E.O, The International Academic Forum (IAFOR)
Guest Professor, Osaka School of International Public Policy (OSIPP), Osaka University, Japan
Visiting Professor, Doshisha University, Japan & The University of Belgrade, Serbia
Member, Expert Network, World Economic Forum4 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

Conference
Guide
Conference at a Glance
Room Schedule
Lunch & DinnerDirections & Access
Floor Guide
General Information
Presentation Guide
IAFOR Membership
Professor Stuart D. B. Picken (1942–2016)
IAFOR Publications
IAFOR Academic Grant & Scholarship Recipients

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October 25, 2019 | Toshi Center Hotel | Room 601 (6F)

Friday Morning at a Glance
10:00-10:30

Conference Registration (Room 601 Foyer)

10:30-10:45
			

Welcome Address & Recognition of IAFOR Scholarship Winners
Brian Aycock, IAFOR, Japan

10:45-11:15
						

Keynote Presentation
Australia and Asia: Media and Identity in a Time of Change
Nasya Bahfen, La Trobe University, Australia

11:15-11:45
						

Keynote Presentation
Gender Equality in the Japanese Film Industry
Erina Ito, Asahi Shimbun, Japan

11:45-12:00		

Conference Photograph

12:00-13:30		

Lunch Break

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October 25, 2019 | Toshi Center Hotel | Room 601 (6F)

Friday Afternoon at a Glance

13:30-14:00
Featured Presentation
		Media, Communication and Film as a Catalyst for Change:			
How Animations in Teaching International Students (TIS) Project			Become Public Pedagogy
			Arianne Rourke, University of New South Wales, Australia
14:00-15:00
			
			
			
			
			
			

Panel Presentation
Observation vs. Immersion: Trends in Contemporary Visual Anthropology
Timothy Pollock, Osaka Kyoiku University & Hagoromo Universityof International Studies, Japan (moderator)
Roger Horn, Filmmaker, Germany
Kwame M. Phillips, John Cabot University, Italy
Michael R. Ogden, Zayed University, UAE

15:00-15:30		

Coffee Break

15:30-16:30

Conference Poster Session

17:30-18:30
			Conference Welcome Reception | Garb Central
Meet in the Toshi Center Hotel lobby at 17:00

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October 26, 2019

Saturday at a Glance
09:00-10:15

Parallel Session I

10:15-10:45		

Coffee Break | Room 602 Foyer (6F)

10:45-12:25

Parallel Session II

12:25-13:30		

Lunch Break | Room 602 Foyer (6F)

13:30-15:10

Parallel Session III

15:10-15:40		

Coffee Break | Room 602 Foyer (6F)

15:40-16:25
						

Featured Presentation | Room 603 (6F)
Climate Coverage: Getting More and Getting it Done Right
Virgil Hawkins, Osaka University, Japan

18:00-20:00
			

Official Conference Dinner (optional extra) | Torimero
Meet in the Toshi Center Hotel lobby at 17:15

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October 27, 2019

Sunday at a Glance
10:00-11:40

Parallel Session I

11:40-13:00		

Lunch Break | Room 602 Foyer (6F)

13:00-13:50

Parallel Session II

13:50-14:15		

Coffee Break | Room 602 Foyer (6F)

14:15-15:55

Parallel Session III

15:55-16:00		

Break

16:00-16:15

Closing Session | Room 603 (6F)

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Plenary

Poster Session

10:00-15:30

15:30-16:30

MediAsia 2019 1

Room 601

Friday Schedule | October 25, 201910 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

18:00-20:00

15:40-16:25

15:10-15:40

13:30-15:10

12:25-13:30

10:45-12:25

10:15-10:45

09:00-10:15

MediAsia2019 2

Featured Presentation

Marketing & Public Relations

Media Coverage of Disasters

Business & Economics

Room 603–

Coffee BreakLunch Break–Political Activism

Visual Communication

Coffee Break

Journalism

Room 605

Official Conference Dinner

Television

GenderSexuality

Room 604–

Education

History

PolicyRoom 607

Saturday Schedule | October 26, 2019

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Gender & Race

Closing Session

16:00-16:15

Psychology

Coffee Break–

Criticism & Cultural Studies

HealthMarketing & Public Relations

Coverage of Political
Campaigns in Thailand
Lunch BreakRoom 604

Room 603

14:15-15:55

13:50-14:15

13:00-13:50

11:40-13:00

10:00-11:40

MediAsia2019 3––

Arts & Humanities

Criticism & Theory

Room 605––

Political Campaign Coverage

Technology in Culture &Communication

Room 607

Sunday Schedule | October 27, 201912 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)Lunch & Dinner
Lunch on Friday, Saturday and Sunday is included in the conference registration fee. Lunch is by
pre-reservation only and is available at the below times. If you ordered lunch, you can come to theregistration desk and collect your lunch box.

Lunch Times
Friday, October 25		
Saturday, October 26		Sunday, October 27		

12:00-13:30		
12:25-13:30		
11:40-13:00		

Room 601 Foyer (6F)
Room 602 Foyer (6F)
Room 602 Foyer (6F)

Conference Dinner
The Conference Dinner is a ticketed optional event (5000 JPY) on Saturday, October 26.
The Conference Dinner is held in a private function room at a restaurant near the conference
venue, and offers conference participants an excellent chance to enjoy delicious food in a relaxedsetting while getting to know each other and making new connections outside the main conference
environment.
Conference Dinner attendees should meet in the Lobby (1F) of the Toshi Center Hotel at 17:15 on
Saturday, October 26. The group leaves for the restaurant at 17:30. Please remember to bring yourname tag to the Conference Dinner. Dinner starts from 18:00.
Restaurant name: Torimero (Kojimachi Station Prince Street Branch)
麹町駅前プリンス通り店
Restaurant address: Kojimachi Fuji Building B2 Floor, Kojimachi 4-3, Chiyoda-ku, Tokyo
東京都千代田区麹町4-3麹町富士ビルB2階
Website: https://torimero.com/koujimachiprince/menu/

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Toshi Center Hotel

Directions & Access

The Toshi Center Hotel Tokyo is located in the Nagata-cho business district of Tokyo. Access tothe hotel is convenient by Tokyo Metro from Nagatacho Station, Kojimachi Station and Akasakamitsuke Station.

From Narita International Airport
By Rail
1. From Narita Airport (all terminals) take the Narita Express to Tokyo Station.
2. Transfer to the JR Yamanote Line (Clockwise towards Shinagawa) from Tokyo Station and get off
at the next stop, Yurakucho Station (JY30).
3. From Yurakucho Station transfer to the Tokyo Metro Yurakucho Line (Y18).
4. Get off at Nagatacho Station (Y16).
5. Exit the station at exit 9b and cross the street. Follow the walkway straight for about 100 meters.
The Toshi Center will be on your right, and there are signs in both Japanese and English.

By Airport Limousine Bus
From Narita Airport take the airport limousine bus to Tokyo Garden Terrace Kioicho. Tokyo Garden
Terrace Kioicho is located across the street from the Toshi Center Hotel.

From Haneda Airport
By Rail
1. Take Tokyo Monorail at Haneda Airport Station for Hamamatsucho Station
2. Transfer to the JR Yamanote Line at Hamamatsucho Station to Yurakucho Station
3. From Yurakucho Station transfer to the Tokyo Metro Yurakucho Line (Y18).
4. Get off at Nagatacho Station (Y16).
5. Exit the station at exit 9b and cross the street. Follow the walkway straight for about 100 meters.
The Toshi Center will be on your right, and there are signs in both Japanese and English.

By Airport Limousine Bus
From Haneda Airport take the airport limousine bus to Tokyo Garden Terrace Kioicho. Tokyo Garden
Terrace Kioicho is located across the street from the Toshi Center Hotel.

From within Tokyo
Take the Tokyo Metro to Nagatacho Station. Nagatacho Station (Y16, Z04, N07) is served by the
Hanzomon Line (Z), Yurakucho Line (Y), and Namboku Line (N).
Exit the station at exit 9b and cross the street. Follow the road straight for about 100 meters, walking
past the Junior High School. The Toshi Center will be on your right, and there are signs in both
Japanese and English. Family Mart is on the left.

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Address
Toshi Center Hotel 都市センターホテル
Hirakawa-cho 2-4-1, Chiyoda-ku, Tokyo 102-0093〒102-0093 東京都千代田区平河町2丁目4-1
Tel +81(0)3-3265-8211

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Toshi Center Hotel

Floor Guide

Second Floor | 2F

Fifth Floor | 5F

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Sixth Floor | 6F

Seventh Floor | 7F

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General Information
Registration
You will be able to pick up your registration pack and name card at the Conference Registration
Desk. The Conference Registration Desk and Publications Desk will be situated at the following
locations during the conference:
Friday, October 25		
Saturday, October 26 		
Sunday, October 27		

10:00-15:30		
09:00-15:15		
09:30-14:30		

Room 601 Foyer (6F)
Room 602 Foyer (6F)
Room 602 Foyer (6F)

If you have any questions or concerns, IAFOR staff and volunteers will happily assist you in any way
they can.

Name Badges
When you check in, you will receive a registration pack, which includes your name badge. Wearing
your badge is required for entrance to the sessions. You must wear your badge at all times during
the conference.

Internet Access
There is free Wi-Fi internet connection at the conference venue. However, this can be unreliable so
we would strongly suggest that you do not rely on a live connection for your presentation.
Instructions on how to connect to the Wi-Fi will be available at the registration desk.

Refreshment Breaks
Complimentary coffee, tea and water will be available during the scheduled coffee breaks. Lightsnacks will be provided once in the morning and once in the afternoon.

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General Information
Smoking
Smoking is only permitted in designated areas.

What to Wear & Bring
Attendees generally wear business casual attire. You may wish to bring a light jacket or sweater as
meeting rooms are air-conditioned and sometimes cool.

Photo/Recording Waiver
Human interaction through networking and dissemination of this knowledge is at the core of what
IAFOR does as an academic research organisation, conference organiser and publisher. As part of
the archiving of the conference event, IAFOR takes photos in and around the conference venue,
and uses the photos to document the event. This also includes the filming of certain sessions.
We consider this documentation important and it provides evidence of our activities to members,
partners and stakeholders all over the world, as well as to current and potential attendees like you.
Some of these photos will therefore appear online and in print, including on social media. The above
are the legitimate interests of the organisation that we assert under the new European Union law on
General Data Protection Regulation (GDPR). Under this legislation, you have an absolute right to opt
out of any photo. We are committed to protecting and respecting your privacy. Read our full privacy
policy – www.iafor.org/about/privacy-policy

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Presentation Guide
Oral & Workshop Presentations
Oral Presentations are normally scheduled in sessions comprising three presentations, lasting 75
minutes in total. In sessions with two Oral Presentations, the session will last 50 minutes, and in thecase of four Oral Presentations, an extended session lasting 100 minutes will be scheduled.
The time in the sessions is to be divided equally between presentations. We recommend that an Oral
Presentation should last 15–20 minutes to include time for question and answers, but should last no
longer than 25 minutes. Any remaining session time may be used for additional discussion.

Equipment
All rooms will be equipped with a MacBook computer pre-installed with PowerPoint and Keynote
and connected to a LCD projector or LCD screen. If you wish, you may directly link your own PC
laptop, although we advise you to use the computer provided by plugging in your USB flash drive. We
recommend that you bring two copies of your presentation in case one fails, and suggest sending
yourself the presentation by email as a third and final precaution.

Session Chairs
Session Chairs are asked to introduce themselves and other speakers (briefly) using the provided
printouts of speaker bios, hand out the provided presentation certificates at the end of the session,
ensure that the session begins and ends on time, and that the time is divided fairly between thepresentations. Each presenter should have no more than 25 minutes in which to present his or her
paper and respond to any questions. The Session Chair is asked to assume this timekeeping role,and to this end yellow and red timekeeping cards are used as a visual cue for presenters, letting
them know when they have five minutes remaining, and when they must stop.
Please follow the order in the programme, and if for any reason a presenter fails to show up, pleasekeep to the original time slots as delegates use the programme to plan their attendance.

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Presentation Guide
Presentation Certificates
Presenters will receive a certificate of presentation from their Session Chair or a member of staff at
the end of their session.

Conference Proceedings
The Conference Proceedings are published on the IAFOR website (papers.iafor.org), and can be
freely accessed as part of IAFOR’s research archive. All authors may have their full paper publishedin the online Conference Proceedings.
Full text submission is due by November 27, 2019 through the online system. The proceedings will
be published on December 27, 2019. Authors will have PDF copies of their offprints emailed to themby January 27, 2020.

A Polite Request to All ParticipantsParticipants are requested to arrive in a timely fashion for all presentations, whether to their own orto those of other presenters. Presenters are reminded that the time slots should be divided fairly andequally between the number of presentations, and that presentations should not overrun.
Participants should refrain from talking amongst themselves and ensure that mobile phones are
switched off or set to silent mode during presentations.

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Become an IAFOR Member
IAFOR provides an excellent personal and professional environment for academics
and scholars of all ages and backgrounds to come together and exchange the latest
ideas, and inform each other’s perspectives through their own cultural and disciplinary
background and experiences. We are able to do this thanks to the exceptional networkof individuals and institutions around the world who support our work and help shape
our exceptional events globally. We emphasise the nurturing and supporting of young
academics from different backgrounds, providing mutual advice and guidance, andoffer more senior academics the chance to forge working relationships outside of
their traditional networks.
In a world where division and strife are underlined and played up in national and local
contexts, and political posturing frequently seeks to ostracise and demonise, IAFOR
is committed to working across cultural and national borders, and to work to bringpeople together. We believe that mature human interaction and academic and cultural
exchange are essential to offering positive versions of the future, where cooperation
happens with individuals and institutions who share a commitment to bridge divides,
to being good global citizens, and to making the world a better place.
By becoming a member, you will become a stakeholder in the IAFOR missionof facilitating international exchange, encouraging intercultural awareness, andpromoting interdisciplinary discussion in the hope and expectation of generating andsharing new knowledge. Join us now in this growing global organisation, and help
make a difference today.
To learn more about IAFOR membership, please visit:www.iafor.org/membership

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The Reverend Professor
Stuart D. B. Picken (1942–2016)
The late Reverend Professor Stuart D. B. Picken began his distinguished career in academia asa Rotary Scholar on a research trip to Japan. A native of Scotland who had dedicated himself toreligious studies, he immediately became fascinated by Japanese culture and the practice of Shinto.
He was particularly drawn to the parallels and differences he saw in Western pedagogy comparedto that of the East and began a lifelong mission to bridge the communication and knowledge gap
between the two worlds.
Picken was appointed Professor of Philosophy at the International Christian University (ICU) in
1972. Here he turned his Western theological and philosophical training to comparative religious
and cultural studies of Japan, at a time when the country was emerging from the shadows of theSecond World War.
His groundbreaking and controversial work on suicide in Japan made his name within the country,
but it was his subsequent work on Shinto that influenced the rehabilitation of the religion at a time
when it was dismissed in the West as pagan and primitive, or unjustly caricatured for its wartime
associations.
Whether in his research or teaching, Picken devoted much of his life to increasing understanding
between his adopted country of Japan and the West, and in 2007 he was recognised with the Order of
the Sacred Treasure, an imperial decoration for his pioneering research and outstanding contribution
to the promotion of friendship and mutual understanding between Japan and the United Kingdom.
He also served as the International Adviser to the High Priest of the Tsubaki Grand Shrine, one ofJapan’s largest and oldest shrines.
From 2009 he was the founding Chairman of The International Academic Forum (IAFOR), where he
was highly active in helping nurture and mentor a new generation of academics, and facilitating
better intercultural and international awareness and understanding.
Stuart D. B. Picken was a cherished friend and an inspiration to IAFOR and its community of
supporters. In honour of Professor Picken and his dedication to academia, the ideals of intercultural
understanding and the principles of interdisciplinary study, IAFOR has created the Stuart D. B. Picken
Grant and Scholarship, an award supported by the Stuart D. B. Picken Memorial Fund. Awards are
made to PhD students and early career academics who are in need of funding to complete theirresearch, and whose work demonstrates excellence in the core values of academic rigour, intercultural
sensitivity and interdisciplinarity.
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www.iafor.org/publications

IAFOR Publications

Introduction
IAFOR’s publications provide a constructive environment for the facilitation of dialogue
between academics at the intersections of nation, culture and discipline. Since 2009, when theorganisation was established, over 20,000 academics have presented their research at IAFOR
conferences – a wealth of ideas have been generated and partnerships formed. Our various
publications, from Conference Proceedings, to peer-reviewed journals, to our online magazine,
provide a permanent record of and a global online platform for this valuable research. All of ourpublications are Open Access, freely available online and free of publishing fees of any kind.
By publishing work with IAFOR, authors enter into an exclusive License Agreement, where they
have copyright but license exclusive rights in their article to IAFOR as the publisher.

Conference Proceedings
As a presenter at an IAFOR conference you are encouraged to submit a final paper to ourConference Proceedings. These online publications are Open Access research repositories, which
act as a permanent record of the research generated at IAFOR conferences. All of our Conference
Proceedings are freely available to read online. Papers should be uploaded through the submission
system before the Final Paper Submission Deadline, which is one month after the end of theconference.

IAFOR Journals
IAFOR publishes several editorially independent, Open Access journals across a variety of disciplines.
They conform to the highest academic standards of international peer review, and are published inaccordance with IAFOR’s commitment to make all of our published materials available online.

How are papers submitted?
Submissions should be original, previously unpublished papers which are not under consideration
for publication in any other journal. All articles are submitted through the submission portal on thejournal website and must conform to the journal submission guidelines.

How does IAFOR ensure academic integrity?
Once appointed by IAFOR’s Publications Committee, the Journal Editor is free to appoint his or her
own editorial team and advisory members, who help to rework and revise papers as appropriate,according to internationally accepted standards. All papers published in the journal have been
subjected to the rigorous and accepted processes of academic peer review. Neither editors nor
members of the editorial team are remunerated for their work.

Where are the journals indexed?
IAFOR Journals are indexed in Scopus, DOAJ, ERIC, MIAR, TROVE, CiteFactor and EBSCO, SHERPA/ROMEO and Google Scholar. DOIs are assigned to each published issue and article via Crossref.
Please note that indexing varies from journal to journal. (continued on the following page).
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What’s the reach?
Each of our journal issues is viewed thousands of times a month and the articles are frequently citedby researchers the world over, largely with thanks to our dedicated marketing efforts. Each issue ispromoted across our social media platforms and to our tailored email marketing lists. On average,
each journal publishes biannually.
Selected IAFOR Journals are available for purchase on Amazon. Search for The International
Academic Forum (IAFOR).

What’s the cost?
IAFOR Journals are Open Access publications, available online completely free of charge andwithout delay or embargo. Authors are not required to pay charges of any sort towards the
publication of IAFOR Journals and neither editors nor members of the editorial boards are
remunerated for their work.

How are IAFOR Journals related to IAFOR Conferences and Conference Proceedings?
IAFOR Journals reflect the interdisciplinary and international nature of our conferences and areorganised thematically. A presenter can choose to publish either in Conference Proceedings or
submit their manuscript to the corresponding IAFOR Journal for review.

Current IAFOR Journal titles include
IAFOR Journal of Arts & Humanities
IAFOR Journal of Cultural Studies
IAFOR Journal of Education
IAFOR Journal of Language Learning
IAFOR Journal of Literature & Librarianship
IAFOR Journal of Media, Communication & Film
IAFOR Journal of Psychology & the Behavioral Sciences

THINK
THINK, The Academic Platform, is IAFOR’s online magazine, publishing the latest in interdisciplinary
research and ideas from some of the world’s foremost academics, many of whom have presented
at IAFOR conferences. Content is varied in both subject and form, with everything from full research
papers to shorter opinion pieces and interviews. THINK gives academics the opportunity to stepoutside of the traditional research publishing status quo – to get creative, explore different disciplines
and to have their ideas heard, shared and discussed by a diverse, global audience.
For more information on THINK please visit www.think.iafor.org
If you would like more information about any of IAFOR’s publications, please contact publications@iafor.org

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IAFOR Academic Grant& Scholarship Recipients
Our warmest congratulations go to Amalia Nurul Muthmainnah, Donnalyn De Chavez andHarshwardhani Sharma, who have been selected by the conference Organising Committee to receive
grants and scholarships to present their research at MediAsia2019.
IAFOR's grants and scholarships programme provides financial support to PhD students and early
career academics, with the aim of helping them pursue research excellence and achieve their academic
goals through interdisciplinary study and interaction. Awards are based on the appropriateness of theeducational opportunity in relation to the applicant's field of study, financial need, and contributions
to their community and to IAFOR's mission of interdisciplinarity. Scholarships are awarded based on
availability of funds from IAFOR and vary with each conference.
Find out more about IAFOR grants and scholarships: www.iafor.org/financial-support

Amalia Nurul Muthmainnah | Stuart D. B. Picken Grant and Scholarship Recipient
52267
From Policy to Curriculum: Analysing Digital and Media Literacy Initiatives in Asia-Pacific Region
Amalia Nurul Muthmainnah, Universitas 17 Agustus 1945 Surabaya, Indonesia
Amalia Nurul Muthmainnah recently graduated from an Erasmus Mundus Joint Masters Degree in
Digital Communication Leadership (DCLead) which was coordinated by the University of Salzburg(Austria) and Vrije Universiteit Brussel (Belgium). During her time as a masters student, she got
an opportunity to be a visiting researcher at the Digital Media Research Center of Queensland
University of Technology (Australia). She is currently taking baby steps to build her academic careerby becoming a lecturer in Universitas 17 Agustus 1945 Surabaya (Indonesia). Her teaching expertiseand research interests lie in the field of media and journalism, with a particular focus on its policy
and changes in the digital age. She believes that this career path will help her to achieve her ultimate
goal: "Advocating digital and media literacy in Indonesia."

Donnalyn De Chavez | IAFOR Scholarship Recipient
51539
The Self on Instagram: A Study on How People With Different Hair Colors Use Instagram for Online
Self-presentation
Donnalyn De Chavez, De La Salle University, Philippines
This study explores how women with different hair colors use Instagram for online self-presentation,
considering how hair has been historically significant to identify a person’s status. Goffman’sframework of self-presentation was used in this study. Furthermore, he explains self-presentation
through the concept of theater, in which a person performs different roles in front of an audience
to influence their impressions. When Goffman conceptualized self-presentation, digital technology
was unavailable. This study looks at how self-presentation is enabled by digital technology. In order
to explore self-presentation in the context of digital technology, the researcher considered Instagram
as the online self-presentation platform for this study. Made as a photo-sharing mobile application,
the study looked at the top 10 most liked photos of the participants on their Instagram accounts. A
mixture of qualitative and quantitative methods was used. The researcher used quantitative method
to know the themes visible on the participants’ Instagram accounts; visual content analysis wasused to examine and analyze the content of the participants’ photos along with in-depth interviews
to learn about their online self-presentation. The results showed that the participants perform offline
26 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

and online strategies, curating one’s self for their online self-presentation. Strategic online selfpresentation paved the way for online self-branding where the participants get value from different
companies and brands.

Harshwardhani Sharma | IAFOR Scholarship Recipient
53141
Reflection of '2019 Indian Lok Sabha Elections' Through Political Cartoons
Harshwardhani Sharma, Tezpur University, India
Harshwardhani Sharma is pursuing a PhD in the Department of Mass Communication and Journalism,
Tezpur University, Assam, India. Sharma completed a Master in Philosophy specifically in Media
Studies in 2016 on the topic 'India in the Coverage of Pakistan Media: A Content Analysis Study with
Special Reference to Post Pathankot Attack'. Sharma’s area of interest is Communication Studies,
Cultural Studies, Semiotics, Political Communication, Simulation and HyperReality. She is currently
working on Political Communication under the title "Political Communication through Cartooning: A
Study of ‘So Sorry Politoon'.”Like us on Facebook at www.facebook.com/iaforjapan | MediAsia2019 | IAFOR.ORG | 27

iafor.official

Share your conference photos and join the conversation on Instagram
using the hashtag #IAFOR
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Friday
October 25
Plenary Session

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Keynote Presentation: Nasya Bahfen

Australia and Asia:
Media and Identity in a Time of Change
Friday, October 25 | 10:45-11:15 | Room 601 (6F)

The increasing pace, intensity and scale of migration, urbanisation and globalisation is one of thebiggest challenges faced by the societies of two neighbouring continents (Australia and Asia). Acrossboth continents, economies will be substantially reconfigured, with jobs in a range of industries lostto automation and an increase in the movement of people as the effects of climate change are felt.
Against the backdrop of these changes, the media – despite widespread technological disruptions to
its operations – continues to be a crucial disseminator of narratives of national identity. In this paper,
I look at Australia’s changing media discourse about identity. Historically a monocultural British
outpost, Australia is now a cultural melting pot predicted to have a population of 37.6 million people
by 2050, with Melbourne and Sydney each accommodating 8 million. The country has undergone key
shifts in its foreign policy outlook with the first following World War Two when Canberra’s allegianceto Britain turned into a strategic alliance with the United States. As a new superpower emerges in
China, Australia has been forced – kicking and screaming – to confront the geopolitical reality of its
location and its changing populace, and pivot towards Asia. How will the Australian media reflect
the country’s role within and connection to Asia, as they continue to develop and change over time?

Nasya Bahfen
Nasya is a former journalist whose research looks at theintersections of new media, sport and diversity. She runs the Masters
in Journalism at La Trobe University where she is a researcher with
the Centre for Sport and Social Impact. Nasya teaches journalism
and sports journalism and is also the postgraduate researchcoordinator for media (looking after Masters by Research and PhD
students in journalism and communications).
Her previous academic work includes how race is framed inAustralian journalism through sport, interview choice among young
journalism students covering diversity, the incorporation of social
media in journalism education, and internet use by southeast Asian and Australian Muslim youth.
Her recent co-authored book (on the back of an Australian Research Council grant) explores building
resilience among Jewish, Muslim, and other culturally diverse groups targeted in cyber racism, while
another recent project compared social media use among Muslim students in Melbourne and New
York city where she was a visiting scholar with NYU’s Center for Religion and Media.
She has a PhD in the sociology of the media and worked as a reporter and producer for fifteen years
at Australian public broadcasters SBS and ABC. Her writing and commentary on sport and diversity
has been published in places such as Melbourne’s Age and New Daily newspapers, the Jakarta
Globe, the Straits Times, and the Brunei Times. She’s also produced hour long radio documentaries
for ABC Radio National and ABC Grandstand Digital.
Nasya’s former students number in the hundreds and work in newsrooms and media roles across Australia
and the world. She is regularly interviewed by Australian and international broadcasters on issues ofdiversity in the media, and diversity in sport. When she isn’t working on a book on sport and social inclusion,or acting as an AFL multicultural ambassador, Nasya plays indoor soccer and learns KPop dance routines.
30 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

Keynote Presentation: Erina Ito

Gender Equality in the Japanese Film Industry
Friday, October 25 | 11:15-11:45 | Room 601 (6F)

The #MeToo movement had a global impact, helping highlight issues of gender inequality in various
spheres of public and private life, and this impact also extended to Japan. There are many parallels
between the Japanese film industry and Japanese politics when it comes to gender inequality. In
Japan, only 10.1% of the House of Representatives is female despite the fact that the population isover 51% female, and there is currently only one female cabinet member.
Over the last twenty years in the Japanese film industry, only 3% of the films produced by the top
four major Japanese film companies (Toho, Toei, Shochiku, and Kadokawa) were made by female
directors, despite the fact that research conducted for this study revealed that the percentage offemale students studying film at major universities and vocational schools has remained steady at
about 40% over the same time period.
While the candidate gender equality law was passed in Japan last May in an effort to get politicalparties to equalise the number of male and female candidates in national and regional parliamentaryelections, no such concerted efforts have been made to improve the situation in the film industry.
This article reveals the multi-tiered approach to resolving the gender equity problem in the US film
industry (from the selection of film festival committee members and film company executives, towage equality and employment opportunities for actors and staff) and hypotheses how some ofthese ideas may be applied in Japan, in the entertainment industry and in politics.

Erina Ito
Erina Ito is a veteran journalist with over two decades of experience
writing for the Asahi Shimbun, the second-highest circulating
newspaper in Japan. She has reported on the Academy Awards, aswell as film festivals in Japan, Busan, Venice, Frankfurt, Cannes andBerlin. Ms Ito, as part of the paper’s Culture and Life News Departments,
has been a pioneer in reporting on issues of gender equality in theJapanese film industry, and has more recently reported on genderissues in Japanese politics and business for the Asahi Shimbun’s News
Department. She has also written for Elle Japan on solutions proposedfor problems experienced by women in the Japanese workplace, whichwere identified in the wake of the #MeToo movement.
Recognised for her groundbreaking work on gender equality by the Japanese media, Ms Ito hasinterviewed women in the arts all over the world on their efforts to achieve gender equality in thefields of arts and entertainment. Her work is notable for the depth and range of its research andthe unique international angle she brings to her writing on the state of gender equity in Japan, andher background in photography has enabled her to illustrate her work with her own photos and to
produce multimedia content for the Asahi Shimbun website. After her recent transfer to the Asahi
News Department, Ms Ito has brought her experience, knowledge and research from two decadesof reporting on gender issues in the Japanese film and entertainment industries to her reporting on
Japanese politics and business, including the recent rise of female legislators.
Like us on Facebook at www.facebook.com/iaforjapan | MediAsia2019 | IAFOR.ORG | 31

Featured Presentation: Arianne Rourke

Media, Communication and Film as a Catalyst
for Change: How Animations in Teaching
International Students (TIS) Project Become
Public Pedagogy
Friday, October 25 | 13:30-14:00 | Room 601 (6F)

In the Australian Higher Education (HE) context moral panics about dropping standards or the undue
influence of foreign countries can make any discussion of International education fraught and highly
contentious. Most institutional responses to the challenges of global education end up reinforcing
highly suspect models of deficit educational 'dependence'.
To counter deficit discourse, film and animation feature strongly in the Teaching International
Students (TIS) project. Academics work with digital media students as ‘Students as Partners’ inProfessional Experience Projects (PEP) to create storyboards and animations. Students’ receive
academic credit, experience real-world Australian business contexts and anticipate their future
creative careers by working alongside mentors, business and organisations. This ‘Ecology ofPractice’ (Snepvangers & Rourke, 2017), situates shifts in student learning by documenting transferof media and communication skills to a wider audience.
Students move from an individual media practice to a public facing pedagogy by producing‘visual learning artefacts’. Their creative and adaptive agency is valued, alongside communicative
capacities that appreciate diverse cultural perspective. Underpinned by Kruger’s iceberg theoreticalmodel (1996; 2013), students’ narrative animations explore contested themes ‘below the waterline’.
Design of 'counter-dependent' film and media artefacts act as ‘catalysts for conversation’ in teachingenvironments to empower learning with International students.
By prioritising visual media ecologies, TIS counters regionalism utilising synergistic communitybased approaches to develop 'independent' educator case-based knowledge to enhance student
professional learning. In this 'interdependent' emergent ecosystem, students and educators work
iteratively developing reciprocal relationships to make shifts in practice visible, whilst simultaneously
documenting educator career development.

Arianne Rourke
Dr Arianne Rourke is an Associate Professor at The University of
New South Wales, Sydney, Faculty of Art & Design, she is a Deputy
Director and Fellow of the UNSW Scientia Education Academy(SEA). Arianne is also Senior Fellow of the Higher Education
Academy (SFHEA) and has had her research published in over
90 National and International publications and contributes her
expertise on the editorial boards of six International education
journals. Her research is in higher education pedagogy, specificallyfocusing on investigating methods for improving the use ofvisuals in instructional design to assist in promoting the longterm retention of learning. Recently she co-curated with Dr Vaughan Rees, an 8 book series titled:
Transformative Pedagogy in the Visual Domain, published by Common Ground Research Networks,that received the 2018 Publisher’s Award of Excellence.
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Panel Presentation: Timothy W. Pollock (moderator), Roger Horn, Kwame
M. Phillips, Michael R. Ogden

Observation vs. Immersion: Trends inContemporary Visual Anthropology
Friday, October 25 | 14:00-15:00 | Room 601 (6F)

A seismic shift has occurred in the area of visual anthropology. The naïve realism encoded in long
takes shot proscenium-style has given way to a more impressionistic approach that aims at creating
a more immersive experience for the viewer. A seminal moment in this movement is often credited
to the 2012 release of the film Leviathan by Lucien Castaing‐Taylor and Véréna Paravel, but the
groundwork for this shift was being laid well before.
This new approach, championed by, among others, Harvard’s Sensory Ethnography Lab, can be seen
as following in the theoretical footsteps of neo formalism, and therefore faces some of the same
theoretical challenges. Do the techniques utilised by this new wave of visual anthropologists actuallyaffect the audience in the ways the filmmakers claim? Could these reactions be culturally bound?
And what does this approach mean for anthropology as a discipline, and how it defines itself?
New and exciting developments and paradigm shifts in a discipline often lead to a reevaluation of
the discipline itself, and this panel will draw together experts in the field to discuss this exciting new
direction in visual anthropology and what it means for the future of the discipline.

Timothy W. Pollock
Timothy W. Pollock currently lectures on film and visual culture
at Osaka Kyoiku University and at Hagoromo University ofInternational Studies, Japan. He received his BA in Religious
Studies from the College of William & Mary, USA, and an MA in
Applied Linguistics from Monash University, Australia. He haspresented papers in fields as diverse as film, semiotic theory,
ethics and education, all of which were structured around thecentral theme of the power of multi-modal, dramatic visual
narratives.
His film research is focused on the development of standards and practices in classical Japanesecinema in general, and on the later films of Ozu Yasujiro in particular, while his work in the field ofsemiotics has focused on the applicability of social semiotic theory to the analysis of Japanesecinema and Japanese visual culture in general.
In ethics and moral philosophy he has analyzed how ethical dilemmas are presented in contemporary
Hollywood cinema, and how the presentation of these dilemmas within a dramatic, visual narrative
influences our reading of them. He is currently investigating how the very modes and frameworks
through which ethical dilemmas are communicated can subtly influence the deliberative process ofthe target audience.
A long-time resident of Japan, he also worked as an assistant editor on the second edition of the
Genius Japanese-English Dictionary.
Like us on Facebook at www.facebook.com/iaforjapan | MediAsia2019 | IAFOR.ORG | 33

Roger Horn
Roger Horn is an award-winning filmmaker who utilises Super
8mm, digital, found home movies, and YouTube videos in his
ethnographic and experimental video works. Roger holds a PhD
in Social Anthropology from the University of Cape Town where
his written thesis, Memories, material culture, and methodology:
Employing multiple filmic formats, forms, and informal archives
in anthropological research among Zimbabwean migrant women
was accompanied by several films. Additionally, he has lectured
in visual anthropology, documentary production, film studies,and cinematography drawing upon his 20+ years of production
experience and research across multiple disciplines for inspiration.
Influenced by theory and methodology from visual anthropology, documentary, and experimental
film traditions, his experimental and unconventional ethnographic films have screened at multiple
high profile film festivals including the 65th Oberhausen International Short Film Festival andmultiple screenings at the Jihlava International Documentary Film Festival. In additional to his
concentration on migration, Roger has spent over a decade researching and filming amongtransgender vineyard workers in the wine lands outside of Cape Town, South Africa culminating ismultiple films. The first of these films, The Sisterhood (2010), was short-listed for the Basil Wright
Prize at the 13th Royal Anthropological Institute International Festival of Ethnographic Film in2013 and was nominated and awarded at several additional film festivals worldwide.

Kwame M. Phillips
Kwame M. Phillips is Assistant Professor in the Departmentof Communications and Media Studies, John Cabot University,
specializing in visual and sensory media production,
ethnographic documentary, visual anthropology and audio
culture. Phillips’s work centers on multidisciplinary engagement
and focuses on resilience, race, and social justice. He received
his PhD in Anthropology and Film and Media Studies from
Emory University in 2014 and is a former Filmmakers Without
Borders fellow.
His 2016 film, Welcome to Pa Pae is a short ethnographic documentary focusing on the life-worldof a Karen hill tribe community in Northern Thailand. Uniting both participatory and observational
documentary modes, the film offers an intimate view into the daily lives of one of Thailand’s mostremote populations.
He is co-author (with Dr. Shana Redmond) of the chapter "'The People Who Keep on Going': A Radical
Listening Party" in The Futures of Black Radicalism. He is also co-creator (with Dr. Debra Vidali) of
the multi-sensorial sound art work, Kabusha Radio Remix: Your Questions Answered by Pioneering
Zambian Talk Show Host David Yumba (1923-1990).
His recent articles include “Collisions of Memory, Voice, Sound, and Physicality though aMulti-sensorial Radio Remix Installation” with Dr. Debra Vidali for the Seismograf journaland “Reverberations and Dislocations of the Archive: Aspirations, Inhabitance, and Remixed
Installation,” with Dr. Debra Vidali, submitted to Visual Anthropology Review for the special issue“Bodies of Archives/Archival Bodies.”

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Michael R. Ogden
Michael R. Ogden has over three decades of combined
experience as a teacher–scholar and media storyteller. A former
Peace Corps Volunteer (Fiji, 1982-1984), Dr Ogden’s academic
research and consulting experience has focused on electronic
media, the impact of technology, and policies governing culture
and the creative industry – especially in the Pacific Islands.
He has published many journal articles and book chapters
focused on sociopolitical issues in cultural policy as well as
the impact of ICTs on society and indigenous communities (asboth actor & agency). Dr Ogden has previously been affiliatedwith the University of the South Pacific (Fiji), the East-West Center (Hawaii), the National Institutefor Multimedia Education (Japan), the University of Hawaii at Manoa, Thames Valley University’s
College of Music and Media (London), and Central Washington University (USA) where he holds
Emeritus Professor status as the founding Director of the interdisciplinary Film & Video Studies
program. Presently, Dr Ogden is Professor of Media Production & Storytelling and former Assistant
Dean in the College of Communication and Media Sciences at Zayed University in Dubai, UAE.
Dr Ogden’s creative focus is on independent documentary, narrative film, and interactive/immersive
media. He is a member of the U.S. Television Academy and the International Cinematographers
Guild. His professional experience in broadcast television and the entertainment film industry
includes work as a camera operator, director of photography, creative editor, director (single &multi-camera), production manager, and scriptwriter. His most recent project is a feature-length
documentary focused on Irish-India migration and identity entitled, An Gorta Mór: Passage to India(2019) which has already collected many award laurels at numerous film festivals.

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Submit your research to the

IAFOR Journal of Media,
Communication & Film
Editor: Dr Celia Lam
ISSN: 2187-0667
Contact: ijmcf@iafor.org / publications@iafor.org
The IAFOR Journal of Media, Communication & Film publishes scholarship exploring
the relationship between society, film and media including new and digital media.
The journal publishes articles based on findings from original research and/or
theoretical concerns, interviews (with academics and filmmakers), and book and film
reviews relating to media, mass communication, film and documentary and pertaining
to one or more of the following specialisations: new and digital media; Asian media
and globalisation; trends in Asian media and film; media’s social responsibility;communication ethics; social media usage; issues related to gender and ethnicity;
politics and aesthetics; media, society and religion.
The journal’s focus is on Asia and Asian cultures’ interaction and interrelation withthe wider world. While some journal issues will privilege scholarship particular to
specific countries, cultures, ethnicities or demographics, other editions will beorganised according to themes designated by the editors and will not necessarily
relate to any particular national situation. The journal will endeavour, in particular, togive a voice to scholars considering hitherto unexamined aspects of contemporary
media and visual culture, with the aim of providing new perspectives and keeping
abreast of socio-political changes.
Indexed in: DOAJ, Communication Source, SHERPA/RoMEO and Google Scholar. DOIs
are assigned to each published issue and article via Crossref.
For details of how to submit your paper, view the Author Guidelines on the journal website:www.iafor.org/journal/iafor-journal-of-media-communication-and-film/

36 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

Friday
October 25
Poster Session
Abstracts appear as originally submitted by theauthor. Any spelling, grammatical, or typographicalerrors are those of the author.

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15:30-16:30 | Room 601 (6F)

Friday Poster Session
53322 | Friday Poster Session: 15:30-16:30

Corporate Communication of Environmental Message: Content and Rhetoric Analysis of the Environmental
Messages on Corporate Websites
Yie-Jing Yang, Shih Hsin University, Taiwan

The purpose of this study was to explore how corporations deliver their environmental and social responsibility message using a content
analysis of Taiwanese corporate websites. Using a rhetoric analysis, this study also examined the narrative and meaning of the rhetoric withrespect to the environmental information presented on corporate websites. A total of 447 corporate websites were subject to content analysis
in 2016. The study revealed that 278 corporate websites presented an environmental message. The content analysis demonstrated that
corporate websites tended to most often present the theme of “climate change” (21.8%) and least often present the theme of “biodiversity”(1.9%). The background color of the websites was often green (32.0%) and blue (30.4%). Most of the websites were able to illustrate the“has done” (52.9%) and “going to act” (32.0%) intentions of corporate environmental protection behavior. The rhetoric analysis revealed
that commercial rhetoric is no longer the main discourse on corporate websites. Corporate websites focus on “numbers” and “evidence”
rhetoric, “advocacy” rhetoric, and “competition” rhetoric to demonstrate their active behavior aimed at protecting the environment. Corporatewebsites adopt color symbols to reflect the utopian narrative of “seeing is believing.” They also use “sustainability” and “mission” rhetoric toconstruct their corporate environmental responsibility narratives in which the company plays a heroic role in saving the world. The enterpriseis neither a victim of environment nor the perpetrator of environmental harm but a rescuer that plays a major role, motivated by environmental
responsibility, in protecting the environment.
53723 | Friday Poster Session: 15:30-16:30

First- or Third-person Perspective: The Influence of Picture Perspective on Consumers’ Product Attitude andPurchase Intention for Sponsored Posts
Hsuan-Yi Chou, National Sun Yat-sen University, Taiwan
Kuan-Yu Liao, National Sun Yat-sen University, Taiwan

The Internet celebrity economy is booming now. Recently, users’ posting habits on social media changed from text- to image-oriented. The
effect of the picture of a sponsored post is important; however, prior research on Internet celebrity and sponsored posts seldom address
this issue. Practical observation reveals that the pictures Internet celebrities share are photographed from different visual perspectives.
This study explores how the picture’s visual perspectives influence consumers’ product attitudes and purchase intentions. Additionally, thestudy also examines the moderation of consumers’ self-brand connection (SBC) and product types on the effects of visual perspective. The
results of two experiments demonstrated that the pictures with the first- or third-person perspectives resulted in better product attitudes
and purchase intentions than the picture with only the product image. Compared with the pure product image, mental stimulation mediatedthe greater effect of the first-person perspective on attitudinal responses, while the imitation mindset mediated the effect of the third-person
perspective. When consumers had low SBC or when the product in the picture was symbolic, the first-person perspective picture generated
stronger effects. However, the third-person perspective is more effective for functional products. Furthermore, the two visual perspectives
had similar effects for the high SBC consumers and the hedonic product. This study expands the research scope of Internet celebrity content
sponsorship, contributes to marketing by analyzing visual perspective, and offers a practical reference for vendors and Internet celebrities tohelp them select pictures of sponsored posts with the suitable perspective according to the brand and product type.
53467 | Friday Poster Session: 15:30-16:30

Storytelling and Leadership

Jessica Federman, California State University Dominguez Hills, United States
Callahan, Whitener, and Sandlin (2007) discuss that “storytelling has been a vehicle for teaching, learning, and sense-making throughout
history; one need only think of epic tales such as Beowulf or the Odyssey to be reminded of lessons taught through stories” (p.153). They
go on to say that “because of the important role they play in community learning, sense-making, and communication, these stories areembedded in our popular culture and, indeed, are vehicles for transmitting that culture” (p. 153). Callahan et al. suggest that stories from epic
tales often form a foundation for modern cultural artifacts and argue that these stories serve as an “ideal for teaching leadership because
they allow learners to both identify with current trends and process concepts by using tools that capture their interest” (p. 147). Storytellingof folklore may indeed facilitate an embodiment of leader-like spirit as key characters in the stories are projected to have experienced actsof courage and bravery, however, these stories often leave the student with an underdeveloped understanding of what “leadership” truly
entails and may unintentionally mask the realities of what it takes to “win” for the sake of one’s group. Students fail to see the limitations of
directive leadership and the important role that followers play to achieve group gains. In this work, I unpack examples of how mythology andfolklore provide sense-making opportunities for playing the role of, and acting like, a leader and how creative forms of storytelling can help
conceptualize alternative forms of effective leadership.

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15:45-16:45 | Room 601 (6F)

Friday Poster Session
52057 | Friday Poster Session: 15:30-16:30

A Study on the Remake Trends of Korean Films in Indian Film Industry
Mingu Kang, Hankuk University of Foreign Studies, South Korea
Kim Hyungrae, Hankuk University of Foreign Studies, South Korea

In the Indian film industry, there are many examples of remake of foreign films (US, UK, France, Hong Kong, Japan, Italy, Pakistan, Thailand,
Korea). The remake process is a cultural translation process. The process of contextualization for India by producing remake films certainlyreflects the characteristics that Indian society can sympathize with. So far, there have been 28 Korean movies remade in India. In this study,
the cases that Korean original films have been remade in India are analyzed. Through the case analysis, it is figured out the tendency how
the remake was done in India. For the analysis of the remake films, 3 elements of films are mainly dealt with, ‘Genre’, ‘Narrative structures’and ‘Characters’. Genres determine the tone of the entire film. It is figured out which genres of films has been selected by India and how it
has been converted in India compared to the original one. Narrative structures and characters are the most important elements of stories.
The narrative structures are analyzed in the structure of 'Introduction - Conclusion - Conclusion' through SAS formula of french philosopher,
Gilles Deleuze, which is a useful semiotic analysis tool for analysis of narrative structure of stories. For the analysis of the relationship of thecharacters, Vladimir Propp’s character theory is used. It is meaningful to study the common aesthetic preference shared by both countries,
India and Korea. The direction of film exchange between the two countries in the future could also be suggested.
53180 | Friday Poster Session: 15:30-16:30

Exploration in the Mist of the History: Review of Blind Spots in Research on History of Taiwanese Cinema
Hsien-cheng Liu, Kun Shan University, Taiwan

Past discussion on the history of Taiwanese cinema rarely focused on the Japanese colonial period. By literature review and new findingsof historical data, this study explores past arguments on the history of Taiwanese cinema from three dimensions in order to probe into themist and perspective of the research on the history of Taiwanese cinema of the Japanese colonial period: 1. On the colony, the developmentof Taiwanese cinema as business was slower. They successively became the entertainment accepted by the Taiwanese. Therefore, before
the films turned into regular form of entertainment, film playing and making have been applied by the colonial authorities. 2. Among Chinese
literatures, the previous perspectives on the history of Taiwanese cinema mostly referred to the Chinese’s perspectives of film history
constructed by Shanghai’s film industry from China. Such historical point of view tended to neglect development context of Taiwanesecinema under the Japanese governance. 3. In film history literatures of Japan, it lacks the discussion on film activities in Taiwan during
the Japanese colonial period. Since Taiwanese cinema did not exist in the Japanese film history, it revealed the absent of the historical
discussion and perspective on Taiwan as the colony. Thus, this study explores the blind spots in past research on the history of Taiwanesecinema through more macroscopic views of world film history, Chinese film history and Japanese film history in order to review the visionand new direction of research on the history of Taiwanese cinema during the Japanese colonial period.
53468 | Friday Poster Session: 15:30-16:30

The Trouble with Meme-makers in China
Siddhi Ashar, Independent Scholar, India

This research design aims to understand the trends in meme-making amongst the youth of China as a sign of rising uncertainty during the
US-China trade war. It addresses the links between crackdowns on social goods with growing dissatisfaction within China. The Economic
Policy Uncertainty Index in China has risen exponentially under Xi Jinping. The Internet has been used increasingly as a space for dissent
through content in the form of images, text, audio or video. This study would primarily be a quantitative data analysis to examine the frequency
of certain phrases as textual memes on the Chinese Internet in relation to various shocks due to the trade war. It would also include an event
data analysis of the timeline from 2016 to 2019 with the tariffs and talks undertaken. In addition, the study would consider repositories
for frequently used webpages in China to look for common phrases as a form of social listening. The extreme censorship poses several
limitations, hence this paper includes a typology of certain phrases created to circumvent the firewall. The literary framework facilitates
an understanding of the Internet as a political tool amongst the youth disillusioned by the lack of socio-economic upward mobility and thepolicies of the Communist Party of China.

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Friday, October 25 | 17:30–18:30 | Garb Central

Conference Welcome Reception
Join fellow delegates for a drink or two at the Conference Welcome Reception. This
event provides a great opportunity for delegates to network and get to know each other.
All registered presenters and audience members are welcome to attend. Admission is
included in the conference registration fee. Meet in the Toshi Center Hotel lobby at 17:00.
Venue name: Garb Central, Tokyo Garden Terrace Kioicho〒102-0094 Tokyo, Chiyoda City, Kioicho, 1−3 東京ガーデンテラス紀尾井町 1F
40 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

Saturday
October 26
Parallel Sessions
Abstracts appear as originally submitted by theauthor. Any spelling, grammatical, or typographicalerrors are those of the author.

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09:00-10:15 | Room 603 (6F)

Saturday Session I
Business & Economics
Session Chair: Asha Kaul
53258

09:00-09:25 | Room 603 (6F)‘I Trust Your Advice to Buy Things’: The Trust Mechanism Between Social Influencer Endorsement and Audience
Peng Ao, Peking University, China

Social media influencers in China have become a remarkable group of people who possess a great amount of attention of the audience
online. One obvious impact the social influencers group have brought is in marketing environment and they have become a newly channel
and marketing strategy for more and more brands. Marketing scholars and practitioners have emphasized the importance and massive
potential of social influencers endorsement compared to the traditional celebrities endorsement. In the context of social media in China,social influencers have become increasingly popular among both brands and audience, and they corporate with brands and market
products and services in their own creative and unique ways through vlog, text, pictures on Weibo (Twitter in China), TikTok and manyother different social platforms. I choose 4 representative grass-root social media influencers with more than 500000 followers on Weibo
platform as examples to analyze their commodities endorsement online process through text analysis . On the other hand, I interview
about 30 social media users to frame the dynamic process of trust construction or deconstruction. This paper argues that social influencer
endorsement is a kind of monetization of audience trust on social media by constructing a figure image of authenticity and conveying
daily life message. The construction of trust is based on authenticity, while the online authenticity of social influencers is something
designed by strategy and sometimes not authentic, then the trust between social influencer endorsement and audience is constantly in a
dynamic process which may go opposite direction at anytime.
54335

09:25-09:50 | Room 603 (6F)

The Lion King, Japanese Content Business and Value Chains
Seiko Yasumoto, The University of Sydney, Australia

This paper examines, as a case study, The Disney media production The Lion King, with the supposition that initial production, andsubsequent value chain profit derived from remaking and internationalisation of The Lion King is derived in part from the manga Janguru
Taitei (Jungle Emperor) without benefit to Japan. The Japanese government has progressively appreciated the value of media content
from both a commercial and cultural context and the loss of economic value in unregulated segments of the regional and global media
market. They have pro-actively introduced strategies to protect and promote the intrinsic cultural and economic value of Japanesecontent business. In 2003 they established an Intellectual Property Strategy Group to support and promote the Japanese media content
business. There has been a continuum of policy development since then to protect and amplify the intrinsic financial value of Japanese
media products. All the developments in media industry are fuelled not only by government regulations, the imagination of preeminent
artists and writers, and the growing regionalization and internationalization of the industry but the ‘bottom line’ emerging from the value
chain. The recognition of the need for sustaining profit growth to continue the viability of original and remade content in Japan is arguably
paramount for the Japanese content business.
53224

09:50-10:15 | Room 603 (6F)Managing Stakeholder Cooperation Through Digital CSR Communication
Asha Kaul, Indian Institute of Management Ahmedabad, India
Vidhi Chaudhri, Erasmus University Rotterdam, Netherlands

The aim of the paper is to extend scholarship on social media communication by applying Cooperative Principle (CP) to gaining stakeholder
support. In this paper we attempt to answer the question of how can the process of shared understanding be co-created? Factors as growthof social media, intensified corporate communication on social networks and conversion of unidirectional to bi-directional communication
make it imperative to understand how stakeholder cooperation can be secured. More so, in the age of social media, where stakeholders
are negatively inclined to social media communication/marketing by companies and perceive it as invasive. A particularly salient issue,
and one that is the focus of this paper, is the communication of corporate social responsibility or CSR interactivty through social media.
Though interactivity on social media has been recognized as an imperative, it has not been fully realized as communication throughsocial media is still more often than not, unidirectional. Theoretical insight into cooperation antecedents is required for organizations topositively shape CSR messages which are dialogic in nature and extend beyond sharing of information. Through a study of 40 companies
high on CSR rank, we examine a conceptual model to investigate the link between CSR strategies and four maxims of CP, viz., relevance,manner, quantity and quality. Our findings suggest that a flout of a maxim on social media leads to a conversational implicature which
negatively impacts company CSR communication and rank.

42 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

09:00-10:15 | Room 604 (6F)

Saturday Session I

Sexuality
Session Chair: Neuda Alves do Lago
52887

09:00-09:25 | Room 604 (6F)

Now Open?: Defining Sexual Liberation for Filipino Female Millennials on Twitter
Phoebe Dominique Adorable, University of the Philippines Diliman, Philippines

Female sexual liberation is being operationalized in a new, unique way with the advent of new media such as Twitter. Through this study, I
describe the practice, exercise, and discourse surrounding sexual liberation of Filipino female millennials on Twitter, as well as the social
context that surrounds them as a group and as individuals. I then theorize the concept and form a descriptive account of sexual liberationas understood, expressed and experienced by Filipino female millennials on Twitter and the social situation and features that characterizeand complicate it. To do this, I employed multi-sited ethnography by conducting in-depth interviews and direct observation of online posts
and made use of grounded theory and situational analysis to build upon these findings and come up with a viable descriptive account ofsexual liberation for Filipino female millennials on Twitter. I found that in these women’s exercise of sexual liberation on Twitter, they areable to push boundaries and represent a much wider array of female sexualities like never before. However, it largely remains to be anindividual movement, that still evidently panders to traditional structures. That said, freedom of sexual expression is an important aspectof female sexual liberation, and is a step towards the ideal of freedom of sexual choice for all women across the board.
53236

09:25-09:50 | Room 604 (6F)

Sexual Signification, Erotic Metonymy, and Myths in Contemporary Thai Music Videos
Napapa Suwannarong, National Institute of Development Administration, Thailand
Wichian Lattipongpun, National Institute of Development Administration, Thailand

This qualitative research on “Sexual Signification, Erotic Metonymy, and Myths in Contemporary Thai Music Videos” aimed to study thesexual signification, erotic metonymy, and myths in contemporary Thai music videos. The music was divided into 3 groups: heterosexual,homosexual and transgender. Results of the study found that signs can be divided into 4 groups: gesture, object/person, time, andlocation. The sexual signifier used in all groups revealed that the Homosexual Group and Transgender group have borrowed the sign/
meaning from the Heterosexual Group. This may be due to the fact that the sign and meaning system for both the Homosexual andTransgender groups is not yet in place and has not been widely used or has become a consensus sign for the groups. However, the signs
that used specifically for homosexual and transgender groups were also found. Only two signs of “Erotic Metonymy” were found in themusic videos. At present, sexual signs and erotic metonymy no longer come from nature; they are more involved with people’s daily life
such as body parts or food. The myth that ""female must be paired with male"" only has been challenged and rejected by the homosexuals
and transgenders in order to create standpoints, and request for space to express their identities and true needs. Society often views
anything different from the norms as something wrong when in fact, whether it’s between gays, lesbians, transgender, woman, or men,love should not be viewed as ""gender"" only, they are all human love.
52692

09:50-10:15 | Room 604 (6F)

Marital Relationship on an Intersemiotic View: Adultery Explored in Literature and Cinema
Neuda Alves do Lago, Federal University of Goias, Brazil

The vast array of literary works translated into films has increased on a substantial scale, varying from the strict reproduction of dialogues
and episodes to the free treatment of the topics raised, with deep changes in context, characters, and plot. Given the crucial role ofliterature in the Humanities courses, I understand that this paramount facet of today's world cannot be ignored since students and thegeneral community are in constant contact with cinematic productions derived from literary sources. Bearing that in mind, in this paper,
I present a comparative study of South African author Can Themba’s The Suit and its homonymous short movie, by director Jarryd
Coetsee, giving special emphasis to the marital relation and its transgression. I used Peirce’s Semiotics as the theoretical framework
for the study, with a focus on his most celebrated trichotomies, concerning the relationship between the sign and its object. I discuss, inthis presentation, the ways in which the filmmaker transposed some marriage relations signs in the literary story to the cinematographic
system. Grounded on the Peircean epistemology in the referred triads of concepts, the results evidence that the use of the cinema auditory
elements as well as image-based resources and techniques shows that a new artistic work was constructed on the recreation of the same
story. Therefore, the film adaptation exemplifies how the chosen representamens from the short story were resignified, rather than being
merely translated into another system.

Like us on Facebook at www.facebook.com/iaforjapan | MediAsia2019 | IAFOR.ORG | 43

09:00-10:15 | Room 605 (6F)

Saturday Session I
Journalism
Session Chair: Virgil Hawkins
52921

09:00-09:25 | Room 605 (6F)

Local News, Critical Thinking and the Agency of the Citizen: How Local Journalism Can Disrupt Global Trends
Toward Nationalism
Wafa Unus, Fitchburg State University, United States

National news provides important information to the populace, but local news provides an irreplaceable service to the people – the ability
to engage with their local communities in a way that fosters agency and engagement. In the United States, the closing and downsizing of
local newspapers has impacted the way in which citizens vote. Citizens with limited access to local news sources often vote based solely
on party line - motivated by partisan ties rather than critical analysis of issues. These citizens are also less able to differentiate between
fact and opinion, disengaging them from the concept of usable and actionable information and instead fortifying information as a means
not for engagement, but for argument. They also show lower levels of community involvement. In essence, a lack of local journalism is
not merely a loss of local news, but a loss of community and civic autonomy. A stronger connection to one’s local community may foster
the growth of a more autonomous and analytical citizen – one less easily swayed by broad, decontextualized nationalistic rhetoric. Basedon data collected on local news deserts within the United States, this research investigates how local newspapers, both historicallyand presently, provide an opportunity to build community. It will evaluate the impact of the consumption of primarily national news as
an instigator toward skewed nationalistic bent, and local journalism as a disrupter in an increasingly divisive and nationalistic global
environment. This research seeks to evaluate how local journalism might disrupt global trends towards nationalism.
52910

09:25-09:50 | Room 605 (6F)

The Next Innovation in Immersive [Actuality] Media Isn’t Technology – It’s Storytelling
Michael R. Ogden, Zayed University, United Arab Emirates

This paper explores the raison d’être for many documentarians and journalists; creating emotional connections with audiences andhave them experience the story “as if they were there.” Until recently, mediated storytelling was far from being immersive. Audiences
could be captivated by the story—even emotionally vested in the characters—but they were passive spectators, unengaged with theaction viewed on cinema, television, or computer screens. Because enabling technologies for delivering an immersive experience have
improved, become cheaper, smarter, and portable, these new media tools are being adopted as the next storytelling platform. Collectively
referred to as “immersive media,” such technologies as 360-video, extended reality (XR), and volumetric capture are now becoming derigueur. Initially, short 360º cinema vérité videos accompanied traditional storytelling, or were promoted as potential “empathy machines”
capable of triggering a sense of connection between viewers and the people or events presented, immersive media held nascent promisefor revitalizing actuality storytelling. However, difficulties with rationalizing journalistic-style to the new immersive media ecosystem,
where participants can pay attention to and interact with whatever they choose within the scene, proved frustrating. It is hard to see how“cause-&-effect” storytelling envisioned by journalists or documentarians can unfold if participants can affect how they experience thestory. Therefore, what is needed is a new storytelling ecology that is evolving with the new immersive media to combine aesthetics of“storyworld” immersion with content engagement that induces a state of “flow” in which participants are both immersed in and actively
engaged with the storytelling.
54333

09:50-10:15 | Room 605 (6F)

A Convenient, Partial Picture? Bangladesh in the Japanese News Media
Virgil Hawkins, Osaka School of International Public Policy (OSIPP), Japan

Seven Japanese citizens were among those killed in a terrorist attack on a restaurant in Dhaka, Bangladesh in 2016. Many in the Japanese
media expressed shock that Japanese citizens were not spared, given their apparent assumption of a strong pro-Japanese sentiment in
Bangladesh. While the nationalities of the victims did not appear to be a factor in the targeting by the perpetrators, the media’s responseto the attack raises some questions about their perceptions of the relationship between the two countries. Japan’s relationship with
Bangladesh is a complex one. On the one hand, the Japanese government provides a certain degree of development aid to the country,
but on the other, its corporations exploit cheap labour (under often hazardous conditions) for industries such as textile and garments,and shipbreaking. The Japanese news media, however, chooses to focus on the former aspect of bilateral relations, while paying little
attention to the latter. This serves to create the perception that Japan’s relationship with Bangladesh is characterized by benevolence andgenerosity. Using content analysis and framing analysis of coverage in key Japanese newspapers, this paper examines the perceptionof Japan’s relationship with Bangladesh in the news media, and explores the factors behind this coverage, drawing from literature on thedeterminants of international news coverage.

44 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

09:00-10:15 | Room 607 (6F)

Saturday Session I
PolicySession Chair: Efren Jr Gimoto
52267

09:00-09:25 | Room 607 (6F)

From Policy to Curriculum: Analysing Digital and Media Literacy Initiatives in Asia-Pacific Region
Amalia Nurul Muthmainnah, Universitas 17 Agustus 1945 Surabaya, Indonesia

Digital media is the inextricable part of our future, a future which literally defined by the way the next generation is being educated. On
the one hand, children and young people are commonly assumed as the “digital natives” –the generation who master the technology.
Yet, when it comes to risks, they are considered as the vulnerable generation that is prone to the harmful activities afforded by digital
media. Responding to this dilemma, most national governments all over the world are embracing digital literacy in its present and future
policy development. With a qualitative approach, this research examines the policies concerning digital literacy for children and young
people in Asia-Pacific region, through study cases of Indonesia, Singapore, Australia and New Zealand. The rationalities and strategies
of promoting digital literacy in each country are being evaluated with a combination of document and stakeholder analysis, in which theanalytical framework was mainly drawn from the research of Frau-Meigs, Velez & Flores Michel (2017) and UNESCO Media Information
Literacy Policy and Strategy Guideline (2013). This research finds that neoliberalism still dominating the rationalities of most policymakers
in developing digital literacy policies. Interestingly, strong emphasis on the social-emotional dimension of digital literacy was found in
Singapore and Indonesia. In a positive light, inter-ministerial coordination emerged and there are extra supports for the digitally (andsocially) excluded groups. The aspect that urgently needed to be improved is the evaluation tool of the policies, as its absence will affectthe monitoring process and hampered its effectiveness.
53106

09:25-09:50 | Room 607 (6F)

Self-Assessment on Media and Information Literacy Competencies among Communication Professionals in
Philippine Information Agency and Philippine News Agency’
Monica Ornopia, Polytechnic University of the Philippines - Open University, Philippines

This research paper entitled ‘Self-Assessment on Media and Information Literacy Competencies among Communication Professionals
in Philippine Information Agency and Philippine News Agency’ aims to determine if communication professionals employed in Philippine
Information Agency and Philippine News Agency are media and information literate. The study employed the descriptive method throughquantitative research. The researcher used a two (2) stage sampling technique; the first level is quota sampling technique, wherein, theresearcher targeted a total of 100 respondents from this study, while the second level is purposive sampling technique, wherein, theresearcher selected only the communication professionals employed in Philippine Information Agency and Philippine News Agency. The
researcher found out that communication professionals employed in Philippine Information Agency and Philippine News Agency are
media and information literate. Based on the findings of this study, the Media and Information Literacy level of the respondents is inadvanced level. This means that the respondents have best level of knowledge and skills acquired from practice and training on Mediaand Information Literacy in terms of Explore, Engage, and Empower adopted on the Triple E’s competency level of Alagaran (2015) It is
recommended that both communication agencies should conduct continuous seminars and workshops to maintain the advanced levelon media and information literacy skills among communication employees of the both agencies. Moreover, enhancement trainings andproper information dissemination to improve the MIL skills not only to the agency itself, but also to its viewers are also recommended.
52987

09:50-10:15 | Room 607 (6F)

Evaluation of Philippine Broadcast Networks’ Implementation Practices on Program Standards
Efren Jr Gimoto, University of the East, Caloocan City, Philippines
Rossanna V. Mendoza, University of the East, Caloocan City, Philippines

The primary objective of this study is to find out whether the implementation practices on program standards of radio networks in thePhilippines are aligned with the existing broadcast code of the Philippines created by the Kapisanan ng mga Brodkaster ng Pilipinas(KBP) or Association of Broadcasters of the Philippines, a self-regulating body that has the sole power to monitor and police its member
stations. The researchers selected the respondents based on the following criteria: (1) active member of KBP; (2) the regions in Luzon,
Visayas and Mindanao with the most number of AM radio stations according to the National Telecommunications Commission (NTC);
and (3) the top two leading radio networks per identified region according to Kantar Media, the commissioned survey firm of KBP. Content
analysis was used to evaluate the program standards and policy-making procedures of radio networks. The effective broadcast strategies
stipulated in the conceptual framework were used as indicators to guide the researchers for coding. Majority of the program standards ofsubject radio stations in Luzon, Visayas and Mindanao are partially aligned with the existing broadcast code of the Philippines created by
KBP. However, the policy-making procedures of almost all subject radio stations are not aligned with the aforementioned code.

Like us on Facebook at www.facebook.com/iaforjapan | MediAsia2019 | IAFOR.ORG | 45

10:45-12:25 | Room 603 (6F)

Saturday Session II
Media Coverage of Disasters
Session Chair: Weiwei Zhang
53577

10:45-11:10 | Room 603 (6F)

Communication Patterns of Leaders of the Provincial Administrative Organization of Sukhothai in a Crisis Situation
Hareuthai Panyarvuttrakul, Communication Arts Faculty Bangkokthonburi University, Thailand
Wasin Panyarvuttrakul, Naresuan University, Thailand
Rasika Angkura, Sukhothai Open University, Thailand

The objective of this research was to study the communication patterns of leaders of the Sukhothai Provincial Administrative Organization
in a crisis situation in terms of (1) forms of communication; (2) content; and (3) the relationships between forms of communication, local
residents’ awareness and their satisfaction with the communication. This was a mixed methods research. For the qualitative part, in-depth
interviews were held with 4 key informants, chosen through purposive sampling, and data were analyzed by descriptive analysis. For thequalitative part, a survey was done by giving questionnaires to a sample population of 400, chosen through simple random sampling.
Data were analyzed by descriptive statistics and Pearson’s correlated coefficient. The results were as follows: 1) As for communication
patterns used by leaders of the Sukhothai Provincial Administrative Organization in times of crisis, (a) they reported on the results of theirproblem-solving efforts; (b) they used every type of formal and informal media. (c) they controlled the news to make it unified. 2) As forcommunication content, it consisted of (a) the natural disaster situation; (b) assistance for disaster victims; (c) channels for requesting
assistance; and (d) ad hoc problem-solving methods. 3) The following relationships were found: the form of communication using subdistrict leaders and village headmen was related to citizens’ awareness more than other forms of communication.
53943

11:10-11:35 | Room 603 (6F)

Disaster Response Management Through Community Radio in India
Sudeshna Das, University of Mysore, India
Mahesh Chandra Guru, University of Mysore, India

A disaster is a grave disruption that causes extended loss in the lives of a community or society and requires external assistance. Disaster
Response Management can be described as a sequence of events or phases, consisting of different and specific actions and this cycle canbe divided into three main group of actions: (1) Prevention, preparedness and early warning (2) Disaster impact and needs assessment andrelief and emergency response (3) Rehabilitation, reconstruction and recovery. In this context of Disaster Response Management, media
has played a vital role in all three phases of action in order to mitigate the circumstances. Community Radio is seen as the New Media for
isolated, rural communities in the wake of the Community radio movement in India. This study highlights the efforts of two Community Radio
Stations in disaster coverage and management in the Northeastern and Southern states of Assam & Karnataka respectively in India. Here,the researcher would like to present the case study of Radio Brahmaputra, a Community Radio Station situated in Dibrugarh in Assam andits contribution to tackle the presently ongoing flood situation of July 2019 and Krishi Community Radio Station, Dharwad, Karnataka that isconstantly dealing with various man-made disasters in the agricultural sector. Through these case studies, the researcher wants to establish
the scope of Community Radio as an effective tool for Disaster Management at the grass root level.
52888

11:35-12:00 | Room 603 (6F)

Public Health Issue as Identity Politics: Hong Kong Netizens’ Reframing of the African Swine Fever Crisis Newson Social Media
Ho Chun Wong, University College London, United Kingdom

Public health from a policy perspective is political per se. Nevertheless, it can also be framed under the dimension of identity politics.
This study discovered how Sino-HK identity confrontation and collective memory shaped Hong Kong netizens’ response to the news
about African swine fever (ASF) crisis in 2019. The crisis unfolded when the government decided to kill 6000 pigs after test results shown
positive for ASF in a slaughterhouse. Facebook posts created by prominent news media in Hong Kong and their comments are analyzed.
Agenda setting, framing and reframing of news varied in different news outlets. Netizens’ comments not only provided direct observationof public opinion, but also demonstrated the reframing of news. Interconnectedness and the interactive nature on social media allow
users to negotiate a news frame which could be more powerful than the original frame (Nee, Shen & Dozier, 2017). Using qualitative andquantitative content analysis, it is found the criticisms in comments extend beyond targeting the Hong Kong government. The Sino-HK
political identity faultline fueled blaming and attacking on China. Collective memory in previous crisis added another layer of distrust andanger. SARS and Avian flu are cited as the symbol of haunting experiences. They exhibit similarities with the current ASF crisis for theirconnections to Mainland China. This memory further interacts with the anti-China sentiment. Public health crisis is reframed with a multilayered political meaning when aligning with socio-political cleavage and triggering the bitter collective memory. Implications of social
media on identity politics is further discussed.
53079

12:00-12:25 | Room 603 (6F)Media-Domestication and Citizen-Domestication: 2018 Japanese Natural Disasters in Chinese Newspapers
and Blogosphere
Weiwei Zhang, Nanjing Normal University, China

Unlike some scholars concern the total homogenization of world-view caused by the ongoing globalization process, this study illustrates
globalization together with the Internet help to foster a more diverse news climate. By comparing and contrasting the content of Chinese
newspapers and blogs regarding 2018 Japanese natural disasters, it demonstrates while the Chinese national media domesticate theforeign events based upon their existing needs, norms and standards, the Chinese audiences who are equipped with sufficient informationfrom national and cross-national media domesticate it according to their own concerns. The results indicate globalization and the Internet
fosters a continuing trend toward greater transparency, under which the government will find it increasingly difficult to propagandize.

46 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

10:45-12:25 | Room 604 (6F)

Saturday Session II
GenderSession Chair: Salah Al-fadhli
53955

10:45-11:10 | Room 604 (6F)

Rethinking Femininities and Masculinities in a Romantic Comedy in the 21st Century
Tingli Liu, University of Warwick, United Kingdom

For the last decade urban professional single women in China have been labelled as ‘sheng nü’ (translated as ‘leftover’ women in English)
once they approach the age of thirty or older, and this term has been popularised in the media. When searching for films about Chinese‘leftover’ women, the ‘romantic comedy genre’ is a popular label. Romantic comedies may tend to construct romantic myths or romantic
ideals for their audience. For instance, ‘love is miraculously arranged’ or ‘love at first sight’. At the same time, as one of the most popular
genres in the film industry, romantic comedies are presenting models for women. Through the lens of genre analysis, I argue that romantic
comedies about ‘leftover’ women are constructing a new model for an ideal single woman in contemporary China: a wealthy, professional,
independent, well-educated woman with much autonomy and leading to an individualised life. Chinese femininities are not fixed, andwomen’s beauty and attractiveness can be read from different aspects and all of the beautiful personalities contribute to a gorgeous
woman in modern China. Meanwhile, representations of masculinities in ‘leftover’ woman romcoms are shifting. A caring, sharing man
with egalitarian ideas can be preferable for ‘leftover’ women.
50846

11:10-11:35 | Room 604 (6F)

Gender Stereotypes as Portrayed in Sea Dayak Popular Song Lyrics

Esther Anak John Perry, Swinburne University of Technology Sarawak Campus, Malaysia
Gender and sexuality have been the interest in the field of popular music studies. Numerous scholars have found that popular music
plays a pivotal role in conveying messages about gender and sexuality and the ways these messages shape the audience’s perceptionsof themselves as gendered and sexualized beings. This quantitative research study was carried out to illustrate the images of women andmen in Sea Dayak or the Iban popular song lyrics. In the past few years, despite being the largest indigenous tribe in Malaysia, the Iban
music industry has gone through many phases and it needs to keep in pace with the tremendous changes in the music industry today.
As with the majority of other ethnicities, modernity has led to challenges for the socio-cultural development and the lifestyle of the Iban
as well as their construction of gender and sexuality. This study content analyzed song lyrics in the past one decade. Results show thatstereotypes emphasized on (1) physical characteristics of men and women (2) woman as a possession of men (3) male chauvinism. The
findings are important to reflect how gender and sexuality have been constructed in the Iban community. It is hoped that the findingsof this study shed insights into the future role of popular music in changing the ways ideas about gender and sexuality are conveyed in
popular music.
54185

11:35-12:00 | Room 604 (6F)

Thai Gay Men’s Behaviors in Choosing to Use VDO Game Character Gender
Nathee Monthonwit, King Mongkut's Institute of Technology Ladkrabang, Thailand
Ophascharas Nandawan, King Mongkut's Institute of Technology Ladkrabang, Thailand

It was found in the previous study on attitudes of Thai men choosing to use VDO game female characters that, through sexual desire, theyplaced emphasis on gazing at female characters’ bodies and their imagination revealing the desire to compensate for what they lacked inreal life. However, from the researcher’s observation of Thai gay men’s behavior while playing VDO games and more survey, they tended
to behave differently from straight Thai men in choosing genders of VDO game characters. This study, therefore, aims to do a survey
study on behaviors of 20 Thai gay VDO game players. A close-ended and open-ended questionnaire was used to obtain data for analysis
in comparisons with previous study and to include more various groups of Thai male gamers. Based on this survey results, 65% of thesubjects chose to play a male character, showing their sexual preference taste and their appreciation of the male character’s figure. 20% chose a female character, mainly due to their satisfaction with the character’s costume. 10 % chose female characters since they weresatisfied with their femininity, while 5% chose a female character to make use of physical factors to gain more advantage while playing.
These findings led to a conclusion that most Thai male gamers choose genders of VDO game characters that match their different sexual
preference tastes. However, Thai gay gamers put more importance on attractive designs of costumes and playing factors than straightThai men who pay attention to compensation in real life.
52864

12:00-12:25 | Room 604 (6F)

Role of Information Technology on Women Rights in Kuwait
Salah Al-fadhli, AlAwlama Co., Kuwait

The condition of women in Kuwait witnessed a major improvement in Kuwait in the last few years. In 1960, only six women obtained abachelor degree from Egypt and one woman earned a master degree from the US. Today, female students comprise (70%) of total students
enrolled in Kuwait University. Regarding faculty members at Kuwait University, there are 286 (25.8%) faculty positions are held by women.
Although women rights’ movement in Kuwait has a long history, since the liberation of Kuwait in 1991, women demand for their social andpolitical rights was intensified. Many scholars believe that ICT especially social networking tools such as Twitter and Facebook offeredwomen new ways to raise their voices and address their tights to the public. There are many studies that investigated the impact of ICT on
women human rights, but very few studies have addressed the impact of using ICT on promoting women’s rights in the context of Islamic
Middle East countries. This study examines the impact of ICT on fostering women rights’ conditions in Kuwait. The findings show little
evidence that ICT has a positive impact in this direction. Kuwait women do not suffer from a digital divide (Micro level) but have serious
difficulties in Meso level (Awareness), and Macro level (practice social and political pressure).

Like us on Facebook at www.facebook.com/iaforjapan | MediAsia2019 | IAFOR.ORG | 47

10:45-12:25 | Room 605 (6F)

Saturday Session II

Visual Communication
Session Chair: Anna Karin Jytte Holmqvist
53157

10:45-11:10 | Room 605 (6F)

Cosmic Vision: The Fine Line of Looking
James Callow, Tamkang University, Taiwan

An installation by the German art-tech collective, RobotLab, features an industrial robotic arm reproducing on a vast canvas, a digital photographtaken by a NASA rover from the surface of Mars. The arm is programed to render a fine, unbroken line in black ink. Working continuously, theprocess takes several weeks to produce its photo-realistic monochrome image, translated from a viewing position dislocated from any embodied
human eye. The transition, from captured digital data to aesthetic ‘landscape’ is an entirely technical one. Human intervention occurs in thealgorithmic code rather than any conventional ‘artistic’ practice, with no direct bearing on the result. Cosmological image-making, such as False
Color Images, have long been a matter of transitioning the technical into the aesthetic, rendering data into images that conform to human sensory
comprehension and thereby, human aesthetic history. In line with the conference themes, this paper reflects on RobotLab’s image and the questionof ‘landscape’ as a relationship between terrestrial space and visual embodiment and of western traditions of the observer, and speculates – after
recent critique by the sinologist, Francois Jullien – on what the Chinese concept of ‘landscape’ painting might offer in relation to the separationof the human observer from the scene as humankind remotely gathers increasingly detailed images of the cosmos and its planetary surfaces.
53500

11:10-11:35 | Room 605 (6F)

Batik, Space and Memory: Reading Visuality and Collective Memory in Batik Canting Merapi
Mutia Dewi, Universitas Islam Indonesia, Indonesia
Ali Minanto, Universitas Islam Indonesia, Indonesia
Nadia Wasta Utami, Universitas Islam Indonesia, Indonesia
Puji Hariyanti, Islamic University of Indonesia, Indonesia
Ida Ningsih, Islamic University of Indonesia, Indonesia

After Merapi Volcano eruption in 2010, the people who live in the slope of Merapi were relocated to shelters (temporary and permanent
settlement) ‘Pager Jurang’. Moving to a new living space, they, especially survivors women, had to make adjustments that are not easy. They
live with memories of Merapi which disappear with the eruption. Since living in the shelter, they learned to make batik besides running activities
as farmers and cattle ranchers. The motifs of the batik represent their memory about Merapi. This research wants to answer the questions,“how do survivors women of the Merapi eruption in Pager Jurang produce new social spaces and how they treat their collective memory
through the Canting Merapi batik motif?”. The research uses a visual semiotics approach, production of space, and collective memories. This
research uses text analysis methods (visual semiotics) combined with observation and in-depth interviews with survivors women of the Merapi
eruption. The research produces several findings. There are several types of Canting Merapi batik motifs that represent the collective memory ofsurvivors women of the Merapi eruption: plants (coffee beans, coffee leaves, Kantong Semar, Parijoto leaves), animals (dragonflies, butterflies,
even cows). The batik motifs do not only present mere visual signs, but bring back their imagination about Merapi as the homeland. The visual
representations are also used by survivors women to keep their collective memory of Merapi and to present it continuously in different spaces.
54028

11:35-12:00 | Room 605 (6F)

Art and Sociality/Multi-Diverse Youth/Video and Photographs
Lorna Sutherland, University of Alberta, CanadaThis paper seeks to explore the nature of friendships in the inclusive arts. The inclusive arts include a diverse group of youth who come together
because of their work in drama or dance productions, and/or classes. This arts-based study will use semi-structured interviews and video
to produce both written text and videos to understand the relationships, connections, and friendships that emerge within an inclusive arts
environment. The visuals (photographs and video) as well as text will add to our understanding. Through somatics, gestures, embodiment andwhat the artist tells us through body movement is the theoretical framework which provides the backdrop for the study. The Social Sciences andHumanities Research Council Canada (2018) said that the arts and innovations can make a difference in the lives of young people who engage
in them, socially and economically. When I think of young people adrift in a world that is troubled in many ways-- through war, poverty and lackof employment, there may be an all pervasive powerlessness and fear of the future among youth. The inclusive arts is one way of connecting
diverse youth. Participants will include a youth with a developmental disability, and multi-diverse youth as they endeavour to create art throughart-making processes. The characteristics of their relationships are examined. In a time of uncertainty the arts may bring youth together inmeaningful ways as they endeavour to create art. Art and sociality is examined and the power of connections among youth.
53190

12:00-12:25 | Room 605 (6F)

Regionalism, and Latin American Cinema as a Source of Hope, Renewal and Inspiration
Anna Karin Jytte Holmqvist, Segmento Magazine, Australia

We have entered a 21st century where people, rather than uniting across borders and daring to feel an affinity with the other – bridging ethnic andnational differences – are now increasingly vulnerable, exposed to fragmenting movements often set in motion by leaders driven by egocentric
values and self-interests pursued at the expense of the well-being of minorities and those occupying a lower level in the social hierarchy. Whileregionalism, nationalism and authoritarianism appear to be rising divisive movements triggered by such destabilising sociopolitical trends,
within regionalism we can find examples of positive collaborations. Such is the case with Latin America today; a region which demonstrates apeople coming together in a spirit of solidarity and creativity. Regionalism can in this case be inwardly advantageous. In a world characterisedby personal disengagement and apathy, Latin America along with its indigenous communities uphold national values in a spirit of mutualcomprehension on a communal level. Throughout history, these nations have been subjected to totalitarian regimes and hostile policies that
disrupt societal structures. As a result, Latin American communities have developed resilience and a sense of hope deeply embedded in regional
values. Its rich and diverse cinema reflects nations that despite all their uncertainties, differences, struggles and discontents have been showing
the way forward. Drawing on Zygmunt Bauman, Kwame Anthony Appiah, and Richard A. Falk, this proposal explores Latin American cinema
within a regional framework, looking at regionalism as a model for collective cooperation in the midst of a highly volatile world.

48 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

10:45-12:25 | Room 607 (6F)

Saturday Session II
History
Session Chair: Paul Spicer
54240

10:45-11:10 | Room 607 (6F)

Dig for Bones, Look for the Future: Writing History in the Plays of Alice Childress and Suzan-Lori Parks
Yi-Chin Shih, Tamkang University, Taiwan

Both Alice Childress (1916-1994) and Suzan-Lori Parks (1963-) are prize-winning African American female playwrights; especially,
they both are aware of the lack of African American history and the falsification of the recorded black history. With beliefs in anti-racism
and black nationalism, two playwrights “make” history in theatre in order to find out the absent and distorted black people in history.
The paper is mainly divided into three parts. Starting with Childress’s Gold through the Trees (1952), the first part examines Childress’s
feminist critique of the early history of slavery. Next, the paper discusses Parks’s The Death of the Last Black Man in the Whole Entire
World (1989-1992) to understand her concept of history as the structure of “repetition and revision.” History, in the writing of these
two female playwrights, is non-linear, fragmented, and even illogical, so the third part of the paper intends to conclude their writing
strategies and also makes a comparison and contrast. For them, writing history is for a better understanding of themselves and their
future of their own people.
53262

11:10-11:35 | Room 607 (6F)

From Slide Show to Film: Early Chinese Film History in “Shun Pao”
Sun Hui, Nanjing Arts University, China

According to the widely known film history, it was not until 1913 that China began to independently shoot short films (“difficult husband
and difficult wife”). However, as early as 1895, the French began to shoot and release films. If we regard these 18 years as the "occurrence
period" of Chinese films, what happened to Chinese society and Chinese films during this period? This paper starts from “Shun Pao”,
a commercial newspaper with the largest circulation in Shanghai at that time, reads and systematically sorts out the slide show
advertisements, dynamic image show advertisements, photo advertisements and performance advertisements of “Shun Pao” from 1872
to 1913, and finds out the economic, military and technological characteristics of Chinese society, especially Shanghai society, and proves
the positive and negative feedbacks of the occurrence and development of Chinese films through historical materials.
53868

11:35-12:00 | Room 607 (6F)

Love and Laughter: The ABS-CBN Film Archives in the Context of Filipino Romantic Comedy Conventions
Carlo Jake Martin, University of Santo Tomas, Philippines

For over a century, cinema held a special place in the hearts of Filipinos. The nation’s propensity for romance paved the way for the
emergence of Filipino romantic comedy as among the popular genres in the local entertainment industry. With ticket sales almost
reaching ₱5 billion pesos (or a little over $96.5 million US dollars) in gross in 2015, the trend and demand for romantic comedy movies
in the country shows no signs of slowing down (Philtre, 2017). The latest data culled from the ABS-CBN Film Archives also reveals thatthe aforementioned genre enjoys a robust 347 percent production growth, with 17 films in 2000s, to 76 movies in 2010 until the lastquarter of 2018. That being said, the growing interest for Filipino romantic comedy movies proves that something worth examining lies
beneath its surface (Kaklamanidou, 2013). This paper aims to unravel the conventions of romantic comedy as a distinct Filipino and/or
appropriated genre, and how it developed through time. By using Rick Altman’s (1999) Semantic/Syntactic Approach to Film Genre, six
Pinoy ‘rom-coms’ are examined according to its form and function. Also, in light of the centennial anniversary of Philippine cinema, thispaper endeavors to shift the focus on film archives and delves deeper into its potential as a concept lab for future researches on film
history and film per se. Using Digital Media Archaeology, this research surveys the recurring genres of surviving Filipino films depositedin the ABS-CBN Film Archives. By putting these elements in parallel lines provide a profound description of Filipino film genre’s history
and development.
54239

12:00-12:25 | Room 607 (6F)Miss Nippon: Takako Irie and the Japanese Silent Film Era
Paul Spicer, Hiroshima Jougakuin University, Japan

In the long history of Japanese cinema, film actress Takako Irie (1911–1995) remains one of the industry’s most important figures. In acareer which spanned over fifty years she performed in over one-hundred films, and starred in some of the best-known works by renown
directors such as Uchida, Mizoguchi, Murata and Kurosawa. Compared to Mae West by women’s magazine Fujin Koron, Irie stood out
from her peers. She was markedly different in both look and performance style, and is regarded as Japan’s first true ‘film-star’. Most
importantly however, in a film industry dominated by men, she became the first woman to become the head of her own production
company, Irie Productions, which was formed in 1932. Although still regarded as one of ‘Japan’s film greats’, very little has been written
about Irie (in English or Japanese), and she is usually referenced in more dedicated works focusing on her collaborators, or broader
studies of Japanese film history. This paper forms a small but important part of a much larger research project which focuses on Irie’s lifeand career, but also explores her ‘star-status’ which fell dramatically during the 1930s. This will be achieved by utilizing archival resources
such as contemporary reviews, documentaries, magazine features and articles. The study will also incorporate original interview material
with Japanese silent film historians, and members of Irie’s family. Although the project is in its very early stages, initial research has
revealed some extremely interesting material, particularly regarding the period surrounding the formation of Irie Productions.

Like us on Facebook at www.facebook.com/iaforjapan | MediAsia2019 | IAFOR.ORG | 49

13:30-15:10 | Room 603 (6F)

Saturday Session III
Marketing & Public Relations
Session Chair: Eloida Dagumboy
53256

13:30-13:55 | Room 603 (6F)

Turning Local Social Media Micro-influencers into Tourism Ambassadors: An Exploratory Study in North-East India
Aviini Ashikho, Symbiosis Centre for Media and Communication, Pune, India
Liji Ravindran, Symbiosis Centre for Media and Communication, Pune, India

India’s North East region, which consists of eight states covering roughly 7.9% of the country’s total landmass, is in many ways a prime
destination for tourism. It is a verdant, hilly terrain with extraordinary socio-cultural diversity. The region is home to hundreds of tribal
communities, each with their own unique traditions, languages and practices. The North East had long been hampered economically, in partdue to poor transport access because of the geography, a phase of violent insurgency, educational backwardness and lack of economic
opportunities that were available to citizens elsewhere. That has changed in the past two decades, with the region surging ahead on all socioeconomic indicators. Digital development with infrastructure and skill building in the region is a stated priority of the Indian government
which has brought out a vision document for the purpose. This study explores how state governments, with their limited budgets, canmake use of the growing number of social media micro-influencers in the region, who are already promoting their cultures and destinations
informally through their accounts, for official tourism promotion. It also looks at the potential of helping these influencers convert their
hobbies and interests into commercial enterprises, by asking them the kind of support they expect or need from the government to do so.
The study is based on a questionnaire survey of 100 Instagram micro-influencers from the North-Eastern region. The researchers hope thatthe findings will help state governments direct their tourism policies in the future by emphasizing on digital marketing.
54256

13:55-14:20 | Room 603 (6F)

Communication Process and Strategy to Create Participation for Thai Early Childhood Oral Hygiene Development
Campaign Among Healthy Teeth Network School
Wattana Chancharuswattana, Sukhothai Thammathirat Open University, Thailand

The objectives of this research are to study the communication process to create participation for Thai early childhood oral hygiene
development campaign among Healthy Teeth network schools in Nakhon Pathom Province, Thailand, and to study the communication
strategy to create successful participation. This research uses qualitative research. The data were collected from 15 key informants whose
working related to early childhood oral hygiene. The in-depth interviews were held with key informants from 3 groups: 1) 9 directors ofschools, comprising Kreua Khai Klang Kru Wiang Samphan Schools that had received the award for excellence in having students with gooddental health in 2015 in Nakhon Pathom Province. 2) 4 Public Health Department officials, comprising both academics and dentists who wereexperts in pediatric oral health; and 3) 2 representatives of communities, comprising the village headmen of Sam Phran and Nakhon Chai Sri
District. The key informants were chosen by purposive sampling. The data collecting tool was a semi-structured interview form. Data wereanalyzed through descriptive analysis. The research results show that (1) The communication process consists of 1) The most importantsenders are schools, hospitals and sub-district health promotion hospitals respectively.2) The main message is oral hygiene prevention andcare. 3) The communication channels mostly used are teachers, dentists, leaflets, website, training and activities. 4) Parents and teachers
will get the right oral hygiene knowledge after the campaign and their attitude and practice are also increased. (2) The communication
strategies used are public communication campaign, participatory communication, public relations and network communication.
53586

14:20-14:45 | Room 603 (6F)

Communications of the Leader of a Model Community for Community Tourism Management
Rasika Angkura, Sukhothai Thammathirat Open University, Thailand
Singh Singhkajorn, Bansomdejchaopraya Rajabhat University, Thailand
Haruethai Panyarvuttrakul, Bangkokthonburi University, Thailand

The objective of this research was to study the tourism management communication of the leaders of two communities that were named asmodel communities for tourism management in the aspects of 1) communication patterns; 2) content; and 3) choice of media for communication
about tourism management. This was a qualitative research based on in-depth interviews and focus group discussions with 10 key informants
who were community leaders, committee members and group members of communities that were named as model communities for community
tourism management, namely, the Sahatsakhan Dino Road Homestay Group in Kalasin Province and the Baan Dohng Homestay Group in
Prajinburi Province. The research tool was a semi-structured interview form. Data were analyzed through descriptive analysis. The results
showed that 1) For communication patterns, the leaders of both communities mainly used informal, participatory communication. At Baan Dohng
Homestay Group the emphasis was on participatory communication with community leaders at all levels and with government agencies, while at
Sahatsakhan Dino Road Homestay Group the emphasis was on communicating with villagers through coffee forums in every neighborhood. 2)
For content, community leaders of both groups had similar communications content focusing on the unique features of their communities thatmade them attractive as tourist destinations, especially the local culture and way of life. 3) As for the choice of media, community leaders of bothgroups used online social media and traditional folk media for communications both within the group and with tourists.
52636

14:45-15:10 | Room 603 (6F)

Coverage of Various Communication Platforms: A Guide for Marketing Universities
Eloida Dagumboy, University of the East, Philippines

The digital era has ushered the rise in the utilization of alternative communication platforms in integrated marketing communications (IMC).
These include the use by organizations of traditional media and newer online media. The sole or combined utilization is driven by the platform’s
coverage, cost, contribution, commonality, complementarities, cross-effects, and conformability. The contemporary business environment
necessitates employing the right communication platforms to help sustain and further an institution’s position in the industry. This researchstudy was conducted to assess the effectiveness of the platforms employed by the university, with coverage as the pivotal criterion, in an
integrated marketing communications strategy and to determine the right assortment of communication platforms. The paper deviseda gauge termed coverage index (CI) to identify the most efficient communication platforms taking into consideration the preference of thetarget audience and those that actually reach them. Based on the online survey conducted, with net 303 valid responses from the university’s
freshmen, initial results showed that the university has not optimized its communication options. Thus, there is a need to modify the university’s
integrated communication strategy to ensure the better reach of its target market. Further, the study is anticipating to discover differences in theeffective platforms based on the demographic and geographic characteristics of the respondents. Finally, this study will provide a reference toresearchers and marketers in developing a strategy grounded on IMC in the academic domain and in other industries as well.

50 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

13:30-14:45 | Room 604 (6F)

Saturday Session III
Television
Session Chair: William Kunz
53025

13:30-13:55 | Room 604 (6F)

Back to the Future in Thailand: the Success of the TV Series Love Destiny
Asawin Nedpogaeo, National Institute of Development Administration, Thailand

Love Destiny is a Thai historical television series that originally aired on TV in early 2018. The series contains elements of romance,
comedy and time travel. Set in Ayutthaya Kingdom during the reign of King Narai (1656–1688), the story is an adaptation of the novel ofthe same name. The show was a major hit and gained popularity nationwide. The show’s underlying theme of a sustaining Thai heritage
has spurred a renewed sense of nationalism. The way history was woven into the tale was the magic charm that kept viewers spellbound.
Its content, providing glimpses of how the Thai leaders dealt with early European colonial threats, should not be overlooked as a key factor
in making the show a massive hit. The show’s heroine is a 21st century archaeologist who, following a fatal car crash, is reincarnated in
the body of a noble woman living in the 17th century. Viewers follow her struggles to adjust to this new time and her love story. Meanwhile,
Ayutthaya, a capital long before Bangkok under the rule of King Narai, thrived as an international hub. Many of the European nations
represented in royal court would go on to colonize much of Southeast Asia – but never Thailand. Love Destiny owed its success to a smart
screenplay based on an exceptional novel, demonstrating the post-modern condition of time travel as well as the interplay between global
and local forces. This resulted in the articulated sense of Thai national and cultural identities at the present time.
51603

13:55-14:20 | Room 604 (6F)

Perception of Impact of Binge Watching of US Drama in Emirates
Azza A. Ahmed, Zayed University, United Arab Emirates

Binge watching is a new TV-watching behavior; that is tremendously becoming very popular among young people in the Middle East, is
expected to be one of the media imperialism indicators. Ahmed (2017) found that university students in the United Arab Emirates tend tobinge watch non-Arab media content rather than the Arabic ones. The study examines the UAE youths’ perception of US drama’s possible
negative effects on their own culture values versus the GCC youth’s cultural values. The purpose is to elaborate on the perception of
UAE Arab residents of possible media imperialism influence on them versus others. The study examines both perceptual and behavioral
components of the Third Person Effect theory of Davison 1983. Cultural background (Individualism and Collectivism) is studied as anintervening variable. A constructed online questionnaire; that has 19 questions using various types of measurements, was used to collectthe data from 257 Arab residents of United Arab Emirates. The results showed that binge US Drama watchers tend to perceive the effect of
it as positive on them, while it is negative on other people. In other words, binge US drama watchers tend to perceive the negative effect of
US drama to be more on others than on themselves. Individualism and collectivism had no significant effect on the behavioral componentof TPE while there was a significant correlation between cultural background and the perceptual component of TPE.
54037

14:20-14:45 | Room 604 (6F)Sports Television on the Global Stage: From Public Service to Private Profit
William Kunz, University of Washington Tacoma, United States

The fragmentation of television has altered how many consume televisual content and increased the value of sports programming.
As linear networks struggle against streaming services, live sporting events remain a cornerstone of traditional television. In 2018, forexample, an estimated 1.12 billion worldwide watched the FIFA World Cup final live. Such events were oftentimes broadcast free-to-air
on public service outlets, but that too is changing with the rise of pay television services and multi-national media conglomerates. That
shift motivated some governments to write rules to limit the syphoning of sporting events from free-to-air channels, regulations built
around the rights of viewers rather than those of conglomerates. This study is grounded within the political economy of the media, which
focuses on the balance between capitalist enterprise and public intervention, herein between the desire of leagues and federations toincrease media revenues and efforts of governments to preserve public access to events of cultural importance. A purposive sample ofInternational Olympic Committee television agreements over the last decade is used to measure the shift in rights holders from public
services broadcasters, such as the European Broadcasting Union or the Asian-Pacific Broadcasting Union, to commercial enterprises,
such as Discovery, the owner of Eurosport that acquired rights for most of Europe, or Dentsu, the agency that controls rights for much of
Asia. What emerges from the analysis is a clear shift from public service unions to commercial organizations among rights holders, withsome impact on television platforms but more significant change on internet-based platforms.

Like us on Facebook at www.facebook.com/iaforjapan | MediAsia2019 | IAFOR.ORG | 51

13:30-15:10 | Room 605 (6F)

Saturday Session III
Political Activism
Session Chair: Belinda Espiritu
52113

13:30-13:55 | Room 605 (6F)

Religious Doctrine Intolerance Among Universities Students in Kuwait
Hadi Ashkanani, Kuwait University, Kuwait

The aim of this study was to identify the level of religious intolerance among Kuwait University students. In addition, the study aims
were to see the impact of social media (specifically Twitter) on students religious/ sectarian intolerance. The study was conducted on
five major Universities in Kuwait. A convenient sample of (532) subjects had to respond to a questionnaire which included demographic
variables, hours spent on Twitter, religious intolerance, and being comfortable in life (Raha scale). A T - statistical test showed that there
was a significant difference between males and females; mean of (.120.35) and females (.114.36) in Raha scale which means males weremore Raha (comfortable in life) than females. There was also a significant difference between males with a mean of (62.01) and females( 59.28 ) in intolerance scale which means males were more religiously intolerance than females. There was also a significant difference
between males and females with a mean of (33.88 ) and females (31.35) in the (Using Twitter and religious intolerance scale) which means
males who used twitter social media were more religiously intolerance than females. The T-test also showed the difference between the
Universities. The Gulf University (GUST) had a lower mean score (30.03) with a (9.42 SD) with the students who used Twitter from other
Kuwaiti Universities. The Gulf University students also had a lower score of the religious intolerance scale (.55.61, SD 8.35). Correlation:
The more a student a twitter user (more hours) the more religiously intolerant (.169**). There was a positive correlation between Twitter
students users (more hours) and the Religious Intolerance Scale (.268** ).
53755

13:55-14:20 | Room 605 (6F)

The Influence of Hashtag Activism in Reshaping the World: Sudan Revolution as a Case Study
Shaimaa Alessai, Hamed Bin Khalifa University, Qatar

One of the most interesting developments in the digital world in recent years is the rise of hashtag activism, meaning raising an issue onsocial media through a hashtagged word, phrase or sentence. Since 2011, many hashtags have appeared on Twitter from people all aroundthe world. Many of these hashtags called for change in political and social situations like gender equality, social justice, changing therules of governments and even calling to topple government regimes. Hashtag activism in Arab countries started to rise and appear with
the Arab Spring protests, in Egypt, Libya and recently in Sudan. #Kandaka or #‫ ةكادنكلا‬or #,‫ ةينادوسلاـةكادنكلا‬and #‫ ضفتنت_نادوسلا_ندم‬forexample, hashtags which are very active currently in Sudan against President Omar al-Bashir. This is one of the important cases of online
expression which has brought renewed attention to the power of digital activism in shaping public opinions and political orientation.
This paper discusses the power of Twitter hashtag activism in digital activity and how it has become an important tool in political andsocial ‫ ضفتنت_نادوسلا_ندم‬# ,discourse throughout the world. Also, it discusses the popular twitter hashtag #Sudan’s_cities_revolt and#Kendakh #‫ةكادنكلا‬, as a case study. The concept of hashtag activism is relatively new. The term, coined by media outlets, refers to theuse of Twitter hashtags for social/political movements and activism, prefixed by a # symbol with a word, phrase, or sentence on Twitter.
It first appeared in September of 2011 in an article published by The Guardian, where it was used.
53689

14:20-14:45 | Room 605 (6F)

Activity and Deliberative Enclaves of Fragmented Turkish Youth Groups of Political Parties on Twitter
Seval Yurtcicek Ozaydin, Tokyo Institute of Technology, Japan

Twitter has become the major platform for studying political fragmentation, echo chambers and polarization, and Turkey is one of thecountries in which social media, in particular Twitter is used for political discussions the most, especially among young people. However,political fragmentation studies focusing on Turkey is limited. In this study, in order to shed light onto the influence of ideologicallyfragmented political youth groups on Twitter, the attributes and activities of the followers of the official youth groups of ruling party(AKP) and the main opposition party (CHP) are studied. Their followers which is around 400 thousand and 60 thousand, respectively, aresubjected to a comparative analysis. In particular, the number of followers, friends, favorites and Tweets (including retweets and retweets
with comment) of the followers of each group, as well as the number of verified accounts in each group are studied. In addition, in orderto reveal the level of deliberative enclaves, the protected profiles in each group are analyzed. The findings are discussed together with theideological lines of the groups and the results of the recent national elections.
53241

14:45-15:10 | Room 605 (6F)Internet Activism in the Filipinos’ Fight for Human Rights and Dignity: Analyzing iDEFEND’s website andFacebook posts
Belinda Espiritu, University of the Philippines Cebu, Philippines

This paper seeks to examine the Facebook group posts and the website of the Idefend.ph movement in the Philippines, a movement ofgrassroots Filipinos who struggle to defend human rights and dignity in the context of the autocratic rule of President Duterte. It analyzes
the critical and oppositional discourses of netizens who are members of Idefend.ph movement using Christian Fuch’s theory of alternative
media as critical media which essentially questions domination, expresses the standpoints of the oppressed and dominated groups andindividuals, and argues for the advancement of a co-operative society. It identifies the topics of the posts in the Facebook group named“In Defense of Human Rights and Dignity Movement”, analyzes the themes and categories of the posts, and looks into the comments ofthe members to find out the liberative possibilities of the texts. The paper examines the ways by which the posts challenge the dominativemode of discourse, show antagonisms of reality, struggle to defend human rights, and manifest potentials for change in the context of an
autocratic leadership. The research employs a discourse analysis of purposefully selected Facebook group posts in 2019 and the articles
in the website of the movement Idefend.ph during the administration of Duterte. The study found out that the posts’ liberative potential
lies in their ability to expose and protest against the continuing human rights violations of the administration, and their ability to put into
account the Duterte government on issues that involve human rights and dignity, democracy, and national sovereignty.

52 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

13:30-15:10 | Room 607 (6F)

Saturday Session III

Education
Session Chair: Zulqarnain Abu Hassan
52726

13:30-13:55 | Room 607 (6F)

Learning Media Based on Local Culture Characteristics for Literacy Aspect
Susi Darihastining, STKIP PGRI Jombang, Indonesia
Ratna Rintaningrum, Institut Teknologi Sepuluh Nopember Surabaya, Indonesia

The implementation of Local Culture in learning media stimulates the society in actualizing the culture and promoting it globally. Literacy
can make students understand the language features and learn the parole in communication. The research problems are: (1) how can thelanguage features in the listening aspect through VCD of characterized learning of local culture (2) how is the form of parole which is in
the form of social values and education through VCD of characterized learning of local culture. The research aims are: (1) to classify thelanguage feature in the listening aspect through VCD of characterized learning of local culture (2) to describe the form of parole in the social
value and in education. This research is useful to enrich the finding in the literacy field with the color of local culture. This research uses
qualitative method. The data source is the students in academic year 2018 in A class at STKIP PGRI Jombang. The data are: (1) language
features in the listening aspect by using VCD of characterized learning of local culture (2) the form of parole which includes the social value
and the educational value. The research findings are: (1) in the form of verbal classification, adjectival classification and also terms in thelistening aspect through VCD of characterized learning of local culture (2) the form of parole which includes the social values in the aspectof cooperative learning, spirit and ideology.
52386

13:55-14:20 | Room 607 (6F)

Hybrid Spaces, Hybrid Audiences, Hybrid Identities: The Construction and Curation of Facebook Identities byInternational Students
Lin Malone, University of Western Australia, Australia

Integration is often seen as the ideal state for migrants, as a position from which they are seemingly able to engage with both home andhost cultures (Berry, 1997). However, the concept of integration still comes to be problematic as it limits the complexities of migrant
identities, especially given the globalised nature of today’s society. As a result of physical migration, multiple cultures are often introducedon the same social networking platform, collapsing the cultural contexts created, and converging audiences that are physically distinct inoffline settings. Subsequently, migrants must navigate these hybridised spaces, constructing and curating hybridised identities throughwhich to communicate with their hybridised audiences. This research study examines the linkages between migration, social media usage
and identity formation, through examining the construction and curation of identities by international students in Australia and Finlandthrough a visual Internet ethnographic study. Focusing on Bhabha’s work on hybridity (1994), this study positions Facebook to representa Third Space - an in-between position between home and host cultures, and examines how migrants utilise this space to navigate thesecultures. This study presents a theoretical framework for hybrid identity construction on social media, examining how identity formation
takes place in relation to multiple cultures and audiences within this Third Space. This will allow for understandings of how new media
provides spaces that are tailored to the needs of its users, allowing migrants to create their own meanings and shape their identities,
despite their often marginalised or isolated positions in host societies.
54329

14:20-14:45 | Room 607 (6F)Internet and Public Sphere in ‘Pondok Pesantren’: Reclaiming the Future of Religious Education in Indonesia
Asep Darmini, University of Warwick, United Kingdom

Historically, the Indonesian Islamic Boarding School (Pondok Pesantren) has played a pivotal role in building a sense of identity among theIndonesian Muslim community. For students of 'Pondok Pesantren', the label of 'santri' is not only related to religious commitment but also
to social and political engagement in a wider context of society. Nevertheless, the history of colonialism in Indonesia has created a double
system of education in which religious education is positioned in the periphery vis-a-vis the more popular secular system of education.
However, the changing landscape in contemporary Indonesian society also opens a new challenge and opportunity for religious education,
particularly within the context of 'Pondok Pesantren'. My research aims to investigate the potential contribution of 'Pondok Pesantren' in the
middle of the debate regarding the issue of the public sphere in the internet era. It analyses the articulation of power within the institution inregard to the potential secularisation of the internet and the identity and aspiration of 'santri' in the internet era. By investigating these issues,
this presentation aims to analyze the role of 'Pondok Pesantren' in reclaiming the future of religious education in Indonesia.
53732

14:45-15:10 | Room 607 (6F)

Academics and Social Media Usage: The Role of Informal Communication on Social Capital Development andWork Performance
Zulqarnain Abu Hassan, Sinar Karangkraf Sdn Bhd, Malaysia
Wan Puspa Melati Wan Halim, SEGi University, Malaysia

The use of social media in organisations including academia setting is important, relevant and pervasive. Scholarly discussion on social media
status as an educational platform for innovative pedagogy and richer learning experience has been well established. However, the reliance andimpact of social media as an informal platform among academics themselves are less explored. This qualitative study looked at the patternof social media interaction and explored the role informal communication on social capital development and work performance amongcommunication lecturers. More specifically, the research questions are: 1) What is the pattern of informal communication among communicationlecturers? 2) To what extent does informal communication shapes social capital development and 3) In what ways do informal communication
helps in work performance? This research paper draws from seven in-depth interviews of communication lecturers who are currently teaching in
Malaysian private universities. The discussion on pattern of informal communication include the preferred types of social media, timing of usage,
types of massage shared, and types of responses toward messages shared. In terms of social capital development, the majority of them believedthat the use of social media foster relationships, but only if one is tactful and mindful is using them. The perceived performance of the lecturers
have also been found to have increased not due to trust development but rather better teamwork development via social media interaction.

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Featured Presentation: Virgil Hawkins

Climate Coverage:
Getting More and Getting it Done Right
Saturday, October 26 | 15:15-16:00 | Room 603 (6F)

From late 2018, a series of UN reports and academic studies detailing the crisis facing our climate
and natural environment have added weight to our knowledge about where we are and where we arelikely headed. The projections are alarming and serve to demonstrate convincingly that it is indeed
a crisis that is in progress, and that major changes are required in terms of how we live and function
to prevent catastrophic consequences to life on Earth. This state of affairs brings major challenges
to how the news media presents this kind of information. With a tendency to focus on the here andnow, and to follow the lead of the policymakers and corporations at home, the news media is notwell placed to adequately cover this slow burning crisis of global proportions. As a result, coverageof climate change has tended to be wholly inadequate as a tool to help the public understand andrespond to it. This presentation explores and assesses the news media’s coverage of the climate
crisis, with a particular focus on the Japanese media, and will also examine a new international
initiative to improve how the media covers this vital issue – Covering Climate Now.

Virgil Hawkins
Dr Virgil Hawkins holds a PhD in International Public Policy fromthe Osaka School of International Public Policy (OSIPP), Osaka
University, where he currently serves as associate professor. He
is also a research associate with the University of the Free State,
South Africa.
Before joining OSIPP, Virgil Hawkins was an assistant professor
at the Global Collaboration Center, Osaka University (2007-2010),
and has also served with the Association of Medical Doctors ofAsia (AMDA) in Cambodia (technical advisor, 2002-2004), and in
Zambia (country director, 2004-2007).
Virgil Hawkins is also a co-founder of the Southern African Centre for Collaboration on Peace andSecurity (SACCPS). His prime research interest is in the media coverage of conflict (and the lackthereof), most notably in Africa. His most recent book is Communication and Peace: Mapping an
Emerging Field, edited with Julia Hoffmann (Routledge, 2015).

54 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

Sunday
October 27
Parallel Sessions
Abstracts appear as originally submitted by theauthor. Any spelling, grammatical, or typographicalerrors are those of the author.

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10:00-11:40 | Room 603 (6F)

Sunday Session I

Coverage of Political Campaigns in Thailand
Session Chair: Wittayatorn Tokeaw
54278

10:00-10:25 | Room 603 (6F)

Role of Thai Media in 2019 General Election Campaign
Mukda Pratheepwatanawong, Chulalongkorn University, Thailand

With the rise of new media in political communication and the 2019 General election campaign in Thailand, mainstream media in Thailand
had been attempting to adapt itself to survive in the media industry in order to increase its value in promoting election, democracy andstanding for Thai people. The 2019 General Election was a fundamental election for the Thais as the country went through coup d’etat in 2014
that froze social movement, political activities and voting rights of the Thai citizens. Using interview as a research method, this paper sets out
to review opinions of journalists in mainstream media and candidates of the 2019 General Election campaign in Thailand based on how they
perceive the value of mainstream media in political communication and election campaign. This paper argues that the traditional processof news making, the professionalism in Thai journalism, and the journalism ethics constitute to making mainstream media in Thailand
as a reliable source for political and election campaign updates. Mainstream media in Thailand play a prominent role in initiating political
discussion and making Thai people critical about different political issues. As Thailand has been a deeply polarized country, findings in thisresearch will provide suggestions and implications to journalists and political figures based on the way they should manage political newsand election campaign content in the period of digital transformation and political instability - while a digital divide still exists in the country.
53595

10:25-10:50 | Room 603 (6F)

Political Communication Network Building by Journalists in Songkhla, Thailand
Supaporn Sridee, Sukhothai Thammathirat Open University, Thailand

The objectives were to study forms of political communication networks built by journalists in Songkhla, Thailand and content that wastransmitted through those networks. This was a qualitative research based on in-depth interviews and focus group discussions with 2 groups of
key informants, 16 administrative-level journalists (including news editors, managing editors, TV or radio station directors, enterprise owners, anddivision heads) and 16 operations-level journalists (including reporters, program hosts, and people responsible for website content). Data wereanalyzed by descriptive analysis. The results showed that 1.there were 2 main forms of political communication networks: 1) officially establishednetworks with shared activities and exchanges; the networks that were formed via group-making on the Line application were rather tightly
bonded with a large number of members representing various parts of society. This type of network is compatible with the principles for building,maintaining and expanding official networks. The government public relations department personnel would invite these networks to press
conferences. 2) Informal networks, which are naturally-occurring, freely formed networks usually originating from people working at the sameplace and forming friendships or being acquainted in some other capacity. Content transmitted were 1) news to encourage the public to participate
in politics, especially by voting in local and national elections; with news about the elections presented neutrally; 2) news and information directlyfrom the Election Committee; 3) news about how politicians in Songkhla Thailand were following through with implementing their policies, both on
a local and national level; and 4) news about citizens’ problems or concerns that should be addressed by the local administrative organizations.
53245

10:50-11:15 | Room 603 (6F)

Palang Pracharath Party’s Strategies for Communicating their Policies in Songkhla Province During theParliamentary Elections
Karn Boonsiri, Sukhothai Thammathirat Open University, Thailand

The objective of this research was to study Palang Pracharath Party’s strategies for communicating their policies in Zone 1, Songkhla
Province, in terms of 1) the political situation; 2) the communication management process; and 3) communication strategies and tactics.
This was a qualitative research using the methods of participatory observation and in-depth interviews. The results showed that 1) thepolitical situation before the election (a) most voters felt bored of the same old politicians who had been members of parliament before
under the old political parties and felt they had not worked continuously; (b) people wanted to elect a member of parliament from a newpolitical party that had a chance of forming the next government; (c) the cost of living had risen and people’s income was insufficient,
the prices of agricultural products had dropped, social inequity was greater and there was political conflict. 2) the communication
management process consisted of 4 steps: (a) finding fact with a focus on voters’ problems and needs; (b) planning how the policies
could be communicated to every target group; (c) communicating the policies using every kind of media; and (d) evaluating process tomake adjustments. 3) communication strategies and tactics: (a) building awareness and reaching every target group using traditional
media and new media; (b) creating core communicators in every community; (c) building a network of allies and supporters covering allagencies; and (d) intensively evaluating by surveying perception, awareness, understanding, attitudes of the voters.
53235

11:15-11:40 | Room 603 (6F)

Mayor Election Campaign Strategies, Thailand

Wittayatorn Tokeaw, Sukhothai Thammathirat Open University, Thailand
This research aimed to study successful mayor campaign strategies in terms of 1) campaign process; 2) use of traditional media; 3) use of new
media and 4) approaches of enhancing campaign. This study was a qualitative research using participatory observation and in-depth interviews.
The 12 key informants were 3 mayors and 9 members of their campaign management team. Data were analyzed through descriptive analysis. The
results showed that 1) the campaign process was (a) study voters’ needs and their opinions; (b) policy planning, the candidates’ characteristics
development, a network of supporters building and media usage planning; (c) efficient campaign running; and (d) candidate popularity, media
exposure, voters’ attitudes and their perception evaluation. 2) strategies for traditional media were (a) speeches, door-to-door visits, and coffee
forum meet-ups to understand problems and build familiarity; (b) pamphlets; (c) billboards to emphasize the candidate’s history, working results
and policies and (d) PR parade to emphasize policies, team and the candidate’s number. 3) strategies for new media were (a) a website for formal
communication; (b) Facebook for informal communication; (c) Youtube to emphasize the candidate’s intentions and development plans and (d)Line for fast and interactive communications to build close relationship. 4) enhancing campaign approaches are (a) using integrated media; (b)building a strong network of supporters; (c) quickly communicating to their needs and (d) making the campaign office an intelligent one.

56 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

10:00-11:40 | Room 604 (6F)

Sunday Session I
Marketing & Public Relations
Session Chair: Atılım Onay
53526

10:00-10:25 | Room 604 (6F)

Communication Strategies for Conveying the Cultural Wisdom of Krajood Wicker Product Weaving at Ban
Huayleuk in Surat Thani Province
Piyata Nuanlaong, Srattani Rajabhat University, Thailand
Pattharawadee Inthapantee, Surattani Rajabhat University, Thailand

The objective of this research was to study communication strategies for conveying the cultural wisdom of Krajood (Lepironia articalata,a kind of sedge) wicker product weaving at Ban Huayleuk in Surat Thani Province, in terms of 1) patterns of communications; 2)communication strategies; and 3) approaches for developing communications. This was a qualitative research done by participatory
observation and in-depth interviews with 19 key informants. All were chosen through purposive sampling Data collection tools were an
observation form and an interview form. Data were analyzed through descriptive analysis. The results showed communication to passdown cultural wisdom had the following characteristics: 1) patterns: (a) the development worker was the ideological leader; (b) there wasan emphasis on participation of group members; (c) new media were used to communicate about Krajood weaving activities; (d) a youth
network was built up; (e) a network was created with outside organizations; 2) strategies: (a) an emphasis on two-way communication
through media; (b) using diverse media to present the unique qualities of the products; (c) using media that created good impressions,attraction, a feeling of closeness and a feeling of community; 3) approaches for developing campaign strategies: (a) creating interest so
people want to continue learning more about the craft; (b) building strong networks of supporters; (c) learning to use modern media thatmeet people’s needs; and (d) following up and evaluating every step of the communications.
54137

10:25-10:50 | Room 604 (6F)

“Orag” as Cultural Capital: A Multimodal Text Analysis of Selected Non-Commercial Advertising in the Town of Dollars
Ma Sheila Fortuno-Tabal, University of Santo Tomas, Philippines

In the present society, language is no longer limited to texts alone. The interplay between text and graphics has proven to be more
powerful in moving people and helping them make judgments. This meaning-making provided by text-graphic cooperation is presently
swaying public opinion and outdoor advertising has become the primary medium of self-presentations not only in politics but also for
personal consumption. With the aid of Kress and van Leeuwen’s Grammar of Visual Design and Bourdieu’s concept of Cultural Capital, thispaper presents a multimodal analysis of non-commercial advertisements in a quaint town in the south of Luzon, Philippines, famous for
its populace with relatives that immigrated to the US, thus earning the moniker “town of dollars.” The analysis shows that the content of
the advertisements, in general, is a manifestation of the peculiar, communicative characteristics of Philippine non-commercial advertisingfollowing the proliferation of printing establishments in the provinces. It also reflects how the Philippine society has accepted the normalityof self-presentations and political outdoor advertising. Further, this critical paper shows that the concept of “orag” was exhibited as a formof cultural capital in the analysis of representations through the visual and textual codes embedded in the advertisements in the processof cultural production.
53185

10:50-11:15 | Room 604 (6F)

Communicating the Gender Reassignment Surgical Service Among Transgenders in Thailand
Puntarika Rawikul, National Institute of Development Administration, Thailand
Wichian Lattipongpun, National Institute of Development Administration, Thailand

The objective of this research is to examine the key communication factors that influence transgender persons to make the decision toundergo gender reassignment surgical services in Thailand. The investigation employed quantitative and qualitative research methods.
530 close-ended questionnaire and 20 in-depth interview data were collected. The study found that there are several advantages ofgetting the surgery in Thailand: 1) Thailand has expert surgeons as well as modern medical equipment and instruments, 2) the costs forthe surgery in Thailand are economical, and 3) Thailand is a convenient location to visit. Nevertheless, insufficient information, financial
difficulty and health issues are major concerns that prolong the transgenders in making a decision to get the surgery. In addition, skillsof surgeons, service fees, and service quality are also other concerns when considering to get the surgery. Significantly, testimony,accreditation, and educational background of the surgeons that are the crucial factors towards the transgenders’ decision should behighlighted in communication by gender reassignment surgical service providers.
53179

11:15-11:40 | Room 604 (6F)

Men and Advertisements in the New Millennium: Semiotic Analysis of Paco Rabanne “Invictus” Advertisement
Atılım Onay, Anadolu University, Turkey

Late period of 20th century is qualified as a period where many developments effect societies. The beginning of the new millennium
signals that technological advances will be the most important force shaping the future of humanity. Technological and other social
developments also influence the role of masculinity and femininity in societies. It is expressed by different philosophers that thesechanges in gender roles lead to the dominant perception of masculinity. It can be said that feminist criticisms directed towards theperception of hegemonic masculinity also trigger this situation. Besides all this, many philosophers emphasize that men were discovered
as consumers after World War II. Men have now become an important element of marketing and marketing communications. Quantitativeraise of products for men, especially cosmetics and personal care products, increases male visibility in advertising. Men are now more
often seen in advertising as an element of attraction and identification. The topic that male and female images in advertising are effective
in determining and reconstructing gender roles is one of the important debates of the new millennium. The Paco Rabanne “Invictus” ad
is a good example of this visibility. A distinct male image stands out in the ad. What does this ad tell us, men, masculinity with this maleimage? In this study, Paco Rabanne “Invictus” advertisement is examined by semiotic analysis method.

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10:00-11:15 | Room 605 (6F)

Sunday Session I
Criticism & Theory
Session Chair: Niall McMahon
53244

10:00-10:25 | Room 605 (6F)

Immersion, Interactivity and the Illusion of Interactive Cinema
Chao Ming, Communication University of China, China

The article proposes immersion and interactivity as two opposing trends that dominate the evolution of cinema. Within this context,
I examine various possibilities of combining traditional cinematic experience with interactivity, and suggest narrative interaction as
the only model with the potential to become a mainstream film genre. Drawing on multiple examples including Heavy Rain (2010),
Life Is Strange (2015), Late Shift (2016), Detroit: Become Human (2018) and Black Mirror: Bandersnatch (2019), I move on to study
the narrative, agency, and interface of this model, with the aim of pointing out its distinctive features. Far from being a revolutionary
form that prefigures the future of cinematic storytelling, interactive cinema reinforces classical narrative conventions and offers an
illusion about free choice that is essentially deceptive. The rise of interactive cinema is therefore just a vivid example of a larger postmodernist trend to fragment our immersive experience in the age of information overflow. From this, I will try to discuss the future ofinteractive cinema at the advent of 5G.
53255

10:25-10:50 | Room 605 (6F)

Becoming-image: A Cross-reading of Threshold in Japanese Manga and Cinema
Maxime Boyer-Degoul, Université Libre de Bruxelles, Belgium

After the Second World War, the reconstruction continues the first wave of modernization of the country, initiated during the Meiji
Restoration (1868-1912). Additionally, this reconstruction was made possible thanks to the valorization of the collective effort in orderto favor the belonging of the individual to a structure that allows him to have a better life, especially after the disasters from the war.
The 1960s spread a new image of a modernized Tokyo and its new urban structure, symbol of the new middle class and the success of
the reconstruction. As modern landscape emerges, so does a new kind of gaze, particularly depicted through cinema itself as a device
from modernity. Through three steps, this presentation intends to consider the urban frame and the cinematographic frame as one
same continuum based on the power of the image. Modern cities are factories of images, images that are no longer watched but watch
and turn viewers into seen. The image is past, the image is present. Individual as image see himself disowned of any future at the favorof a never-ending present. First part shows urban landscape and its influence over a new way to watch: the gaze of the flâneur. Second
part describes urban frame and cinematographic frame as a way to express the feeling of confinement of the gaze leading individuals
to see themselves as images in a world of images. Third stage develops this idea of becoming-image which cinema is a metaphor, if
not a parable.
50908

10:50-11:15 | Room 605 (6F)

You Fought Well: The Front Line, Cinematic Han and the Hope of Resilience
Niall McMahon, Curtin University, Australia

During the twentieth century, South Korea faced numerous geopolitical conflicts that altered its socio-cultural climate. Including theJapanese Occupation of Korea, World War II, the Korean War, and the struggle for the nation’s Democracy, for close to a century, the South
Korean people have faced many hardships that reached every level of their society. It is believed that through these conflicts, the Korean
cultural concept of han emerged. Han is defined as an inherent sorrow and anger held within all Koreans and is said to be the soul of all
Korean art, literature and film. Han can be analysed to manifest in the South Korean historical film as a unique cinematic aesthetic I have
deemed cinematic han. This aesthetic is identifiable as six keys elements that formally depict Korea as a metaphorical prison where thepopulation lacks agency under an oppressive, external agent. Cinematic han can be identified within many South Korean historical films
regardless of what historical conflict it depicts, most notably within the films that depict twentieth century South Korean geopoliticalconflict. However, integral to han is a sense of hope that offsets the cultural concept’s negative valences, highlighting the Korean people’sability to resist and endure oppression without losing their cultural identity. Using the South Korean historical film The Front Line as a key
text, this paper will analyse how cinematic han manifests within its depiction of the Korean War, emphasising how this representation ofSouth Korea’s past is defined by its hope for a better future.

58 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

10:00-11:40 | Room 607 (6F)

Sunday Session I

Technology in Culture & Communication
Session Chair: Vidhi Chaudhri
51998

10:00-10:25 | Room 607 (6F)

The Future Has Already Been Stored: How Digital Media Affect Conceptions of the Future
Jakko Kemper, University of Amsterdam, Netherlands

The recent abundance of socio-economic and ecological crises have drastically altered how the future is affectively perceived. Franco ‘Bifo’
Berardi and Mark Fisher have argued that there is taking place a ‘slow cancellation of the future,’ meaning that the form of the future isculturally experienced as a languid extension of the present that offers no prospects of a better life (Berardi 2011; Fisher 2014). Both theorists
suggest that this has generated a media situation in which truly new and emancipatory events are increasingly prevented from happening.
This paper supplements Berardi’s and Fisher’s cultural analysis by locating in this slow cancellation a sense of technological narrowing:
the future today is something that is increasingly calculated, mapped, and determined in advance through technology. The paper builds
on previous ethnographic research by its author that analyzed how the widespread prevalence of algorithmic media in decision-making
processes can endow these media the status of self-fulfilling prophecies; as the power to make decisions is increasingly relegated to digital
media, these media tend to disproportionately determine the shape of the future. The paper argues that reclaiming the future would mean
reckoning critically with the way that algorithmic media have been woven into the cultural fabric, and makes a philosophical argument infavor of human agency and ambiguity. The paper concludes by reconfiguring Jacques Derrida’s notion of messianicity, which signifies anopenness to the coming of an uncertain future, and criticizes the drive to fully control the future’s unfolding through media technology.
53252

10:25-10:50 | Room 607 (6F)The Usage of Mobile Phone in F Town, Sichuan Province, China
Hao Zhang, Peking University, China

Villagers from rural Chinese areas, who have migrated to bigger cities for a better way of life, have caused a number of issues in China.
Studies by Cara Wallis (2013) and Wang Xinyuan (2014) focused on these migrants, and have discussed how they feel about living in thecity, their views towards modernity, and their chances of being accepted by the local population. The author concerns how do villagers
in rural China use smartphones and how do smartphones change their lives and local culture. This research is based on over one-year
fieldwork in F town, Sichuan Province, which is a typical emigrating town in China. Depth interviews with 82 inhabitants from the central
part of the town, rich villages and poor villages were done from March 2018 to May 2019. Local authority, broadcasting station, bank,seniors’ nursing home, schools, temples, delivering spots, markets and teahouses were visited. Study found that: 1. The co-existence ofvarious media could make the towners being confused. So, locals rely on the “situation” to clarify media. 2. To understand new things,
locals will mobilize common memories and cultural norms. And media are reshaping their collective memory. On the way back, people will
impute damages of the local specifications to the media technology.
52981

10:50-11:15 | Room 607 (6F)

Entropy Media: The Representation of the New Media Era
Yan-xuan Xiao, National Chiao Tung University, Taiwan

This study emphasizes on the media communication theory with new characteristics. In this new media era with multimedia prevalence,the circumstances of information dissemination and the carriers of artistic aesthetics are constantly changing. With the deduction ofcivilization, the development of technology has affected the nature of media and facilitated the arrival of the Internet age. This has
accelerated the transfer of technology and strengthened the influence of new media in the living territory of human beings. Therefore,
according to McLuhan’s opposition theory of hot and cold media, it cannot summarize the representations of new media in contemporary
times. The features of new media release completely distinct symbolic messages with operational logic and new forms. In other words, if"media" is seen as a kind of "object," the new structure of demand is closer to the characteristics of the "object" described in Baudrillard’s
discussion, The System of Objects. It is not just cold or hot, but both cold and hot, which is called a "cool" status. The method wascharacterized by Media Modernology, and it was verified using cases and context study. In conclusion, the aim of this theory was topresent a systematic framework for the vague situation of new media.
53186

11:15-11:40 | Room 607 (6F)

A Little Bird Told Me: Examining the Relevance of Social Media for the Healthcare Sector
Vidhi Chaudhri, Erasmus University Rotterdam, Netherlands
Alexandra Joon, Erasmus University Rotterdam, Netherlands

Guided by the growing importance of social-mediated organizational communication, this study explores how healthcare organizations
perceive the reputational affordances and constraints of social media, and how they mitigate accompanying challenges. Thus far, much
extant scholarship of social media use in healthcare organisation is published in medical journals leaving communication and media
scholars with a limited understanding of the phenomenon. In-depth interviews were conducted with 15 communication professionals
responsible for social media use at eight hospitals and/or healthcare organisations in the Netherlands. Interviewees highlight a ‘mixed
bag’ in which social media benefits and challenges must be simultaneously navigated. Alongside the speed and extent of communication,interviewees note that the propensity for false information and the ease of (anonymized) critical feedback could pose reputation risk. Not
surprisingly, participants emphasize the need to institute guidelines or policies for responsible usage. However, it becomes clear that mere
existence of a policy is no guarantee that an organisation will be immune to social media fails hence employee awareness, participation,and ownership assume importance. In all, the study finds that healthcare organisations need to assess how professionals norms,
organisational identities (e.g., academic hospitals versus others), and culture might shape and define the boundaries and possibilities
of social media use. Managing the affordances of social media requires communication professionals to negotiate a balance between
establishing policies and guidelines while trusting employee common-sense. Taken together, the study contributes to an understandingof social media use and implications for reputation in the healthcare sector.

Like us on Facebook at www.facebook.com/iaforjapan | MediAsia2019 | IAFOR.ORG | 59

13:00-13:50 | Room 603 (6F)

Sunday Session II
Psychology
Session Chair: Dave Leland Pahila
51539

13:00-13:25 | Room 603 (6F)The Self on Instagram: A Study on How People With Different Hair Colors Use Instagram for Online Self-presentation
Donnalyn De Chavez, De La Salle University, Philippines

This study explores how women with different hair colors use Instagram for online self-presentation, considering how hair has been
historically significant to identify a person’s status. Goffman’s framework of self-presentation was used in this study. Goffman
explains self-presentation through the concept of theater, where a person performs different roles in front of an audience to influence
their impressions. When Goffman conceptualized self-presentation, digital technology was unavailable. This study looks at how selfpresentation is enabled by digital technology. In order to explore self-presentation in the context of digital technology, the researcher
considered Instagram as the online self-presentation platform for this study. Made as a photo-sharing mobile application, the study
looked at the top 10 most liked photos of the participants on their Instagram accounts. A mixture of qualitative and quantitative methods
was used. The researcher used quantitative method to know the themes visible on the participants’ Instagram accounts; visual content
analysis was used to examine and analyze the content of the participants’ photos along with in-depth interviews to learn about their
online self-presentation. The results showed that the participants perform offline and online strategies, curating one’s self for their online
self-presentation. Strategic online self-presentation paved the way for online self-branding where the participants get value from different
companies and brands.
52891

13:25-13:50 | Room 603 (6F)A Stranger in his own (Digital) World: Understanding Heavy Twitter Use Among Digital Natives as Alienation
Dave Leland Pahila, University of the Philippines, Philippines

This study asks: how do social media sites produce users? Specifically, it looks at user identities and everyday experiences. In atechnocapitalist setting that profits off users and imposes ideologies, how does the user think, feel, act, move, and cope? What happens tothe user-laborer, and the self as a result? Guided by De Certeau’s phenomenology on everyday life and alienation theory that draws from
Neo-Marxist ideas, I expose how users, including myself, are deeply fragmented in continuous use of Twitter. I uncovered how alienation
is felt at an existential level, which is inherent to capitalism. Driven by external forces and pressures, results show that ordinary Twitterusers are ridden with contradictions, unable to recognize motivations. First, I connect the app’s schemes to prosumption, which showed
how users are simultaneously hyper-aware and unaware of their actions, while surrendering agency to the site. The user’s relationshipto culture reveals that the site is unconducive to connection—urging commodification and competition. Finally, I investigated the user’s
concept of self, which exhibited varying degrees of frustration and loneliness, born out of a gap between the genuine and ‘ideal’ self.
This study used alienation theory to reveal how Twitter shapes its ideal users to benefit from their activity extensively, which degrades
individuals and experiences. Hopefully, this opens the discussion on the race between new media technologies to capture attention andcontent for profit. I want to uncover the alien motivations in the role of the prosumer, as a path to resistance in a competitive system.

60 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

13:00-13:50 | Room 604 (6F)

Sunday Session II

HealthSession Chair: Siriwan Jianchatchawanwong
51092

13:00-13:25 | Room 604 (6F)

Going Gaga: Lady Gaga and the Celebrification of the Global Mental Health Crisis
Kirsty Fairclough, University of Salford, United Kingdom

For World Mental Health Day in October 2018, singer Lady Gaga co-authored an op-ed in The Guardian alongside the director of theWorld Health Organisation (WHO) Tedros Adhanom urging for society to place greater importance on the prevention of suicide. Celebrities
involvement in activism is nothing new and in recent years, the use of celebrities, (many of which ‘admit’ to having mental health problems)
to promote awareness of the global mental health crisis has increased and the number of celebrities speaking out about mental healthissues appears to be de rigueur. This paper will consider the use of celebrity culture to improve the lives of individuals around the world
and invite consideration of the ways in which we contextualise and process the stigma around the contemporary mental health crisis,
perhaps even allowing people to imagine themselves in a positive way through the lens of the celebrity. Lady Gaga’s devotion to her
fan base is so pronounced that the connection with her fans has taken on the form of a whole range activist causes, one of which is
to campaign to remove the societal stigma of mental health illness. This paper will explore the ways in which Lady Gaga has becomea figurehead for the mental health awareness movement and will interrogate the ways in which the prism of celebrity might offer morediverse ways to intervene on a range of global platforms.
53516

13:25-13:50 | Room 604 (6F)

Using New Media as Occupational Inspiration for the Disabled

Siriwan Jianchatchawanwong, Sukhothai Thammathirat Open University, Thailand
The objective of this research was to study the use of new media to create occupational inspiration for the disabled in terms of 1) typesof media; 2) content; 3) formats; and 4) approaches for developing new media. The study was based on examples of disabled people
who were successful in their careers until 2016-2018 in Thailand to serve as models for the use of new media to provide occupational
motivation for the disabled. This was a qualitative research based on documentary research and in-depth interviews and understandingof their feelings, life experiences with 20 key informants, consisting of 10 disabled people with successful occupations, 5 personnel ofan occupational training center, and 5 parents of disabled people. The informants were chosen through purposive sampling. Data wereinterpreted through descriptive analysis. The results showed the use of new media to create occupational inspiration for the disabled had
the following characteristics: 1) types of media: Facebook and Line accounts to provide two-way communication 2) content: inspiration
self-esteem and try to move beyond the disabled. 3) formats: the lessons learned from success stories. 4) approaches for development:
The disables have two important expectations, i.e. desire for social participation on an equal and sustainable manner and proactive
approach to disability work.

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13:00-13:50 | Room 605 (6F)

Sunday Session II
Arts & Humanities
Session Chair: Mariam Hamdy
54277

13:00-13:25 | Room 605 (6F)

Emperor Kangxi’s Poetry of Religions

Sherman Han, Brigham Young University-Hawaii, United States
Kangxi (康熙A.D. 1654-1722) ascended the throne of the Qing Dynasty at the age of six (A.D. 1661) after the untimely death of his father,Emperor Shunzhi (順治 A.D. 1638-1661), becoming the second emperor of the Qing Dynasty with its capital set up in Beijing; and heactually started ruling the empire in A.D. 1667 at the age of 12. In order to perfect his governing skills, arrangements were made for him
to learn primarily about the Idealist Confucianism (理學) through 896 lectures from the respected scholars that lasted for 15 years; inthe meantime he was also exposed to those traditional religions such as Buddhism and Taoism, and he even learned about Catholicism
through lectures from the Jesuit missionaries, notably Ferdinand Verbiest. There are several poems in the archives of the emperor’s poetry
collection (康熙帝御制文集) that reflect his understandings and thoughts about those religions. In this paper I will try to identify, translate,
and analyze those poems from the archives in order to provide perspectives regarding the emperor’s attitudes those religions that areusually not shown in the official imperial decrees and directives.
51656

13:25-13:50 | Room 605 (6F)

Film Festivals and Reunion of Humanity

Mariam Hamdy, Phillips University Marburg, Germany
Film Festivals have played a crucial role in most of filmmakers’ career. For some artists film festivals are about the celebrations of their
hard work and dedicated time to produce artistic work. For others these are occasions for presenting their work to a massive amount ofaudience and for their voices to be heard. While little attention was given to non-western films from the Arab world, western film festivals
usually attract widespread global attention in marketing films and people for various reasons. Through selections of films of different
regions in these big festivals attention is drawn to the complexity of global, political, historical and economic relationships. However,
The Arab identity in film festival has been quite controversial for the various factors that are involved in the selection process in terms ofappreciation or negligence . In this paper/conference, I would like to contribute and highlight how film festivals can contribute as a media
organization in bridging gaps and building a positive future dialogue between various cultures.

62 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

13:00-13:50 | Room 607 (6F)

Sunday Session II

Political Campaign Coverage
Session Chair: Harshwardhani Sharma
52160

13:00-13:25 | Room 607 (6F)

Social Media and the 2019 Presidential Election Campaign: Investigating a Political Agenda-setting in Indonesia
Akhmad Firmannamal, Queensland University of Technology, Australia

Conventionally, the news media has the power to determine the public agenda. However, along with the social media rising and news
media adapting in the digital landscape by getting hints from social media, the dynamic of agenda-setting is also changing. The ability
to influence each other is a test of its importance in today’s media landscape, especially during the presidential election campaign. To
date, studies that investigate the agenda-setting relations between the promising social media phenomenon and mainstream news media
in digital era during the presidential election are rare, especially in Indonesia context While there are a growing number of studies that
discuss the contemporary agenda setting, most of them have focused on the “producer” or “customer” point of view and emphasised
whether agenda setting is still relevant and applicable in the era of social media. Yet, there are little studies that investigate news utility
in agenda setting during the campaign. Therefore, this study will argue that the Indonesian President who is social media savvy, Joko
Widodo (also known as Jokowi) utilizes traditional news media and social media to construct an agenda to get re-elected for the 2019
election. This qualitative study will involve not only participants from Indonesia government institutions but also news media companies.
It proposes a multi-method approach including semi-structured interviews, textual analysis, and thematic analysis method to ensure
most of the perspectives are covered in this project.
53141

13:25-13:50 | Room 607 (6F)

Reflection of ‘2019 Indian Lok Sabha Elections’ Through Political Cartoons
Harshwardhani Sharma, Tezpur University, India

Political cartoons are a powerful medium of expressing thoughts (social issues/events) without using verbal language, which expresses
the hidden meanings. The focus of the research is to understand the power and importance of political cartoons. This research will
examine how media organisations setting the agenda with the help of political cartoons. How culture and ideology influences cartoonists
to make cartoons in a particular way. We will also analyse, how effectively “So Sorry Politoons” have been helping the voters to (re) shapepublic opinion, how it affects voting behaviour, in which we will try to contribute to the theories, explained by Victor S. Navasky in book
The Art of Controversy: Political Cartoons and Their Enduring Power. In which he said, the theories of political cartoons, ‘the first focus on
substance: people get upset about cartoons because of their content (The Content Theory). The second focuses on form, people react soemotionally because of the form or image they see (The Image Theory). The third considers content and image together as a stimulus andfocuses on the brain’s response to it (The Neuroscience Theory). In this study Mixed Methods will use in which Interviews of cartoonist,
the samples will the working cartoonists of ‘India Today group’ and the area will be the New Delhi. For the Semiotics Analysis, the sample
size will be the videos of ‘So Sorry Politoons’ release by India Today group from 1st June 2019 to 30th June 2019. Survey and QuasiExperiment will use to take responses of the voter’s.

Like us on Facebook at www.facebook.com/iaforjapan | MediAsia2019 | IAFOR.ORG | 63

14:15-15:55 | Room 603 (6F)

Sunday Session III
Gender & Race
Session Chair: Ramal Johnson
54285

14:15-14:40 | Room 603 (6F)Her Subsidiary Voice

Raha Shojaei, Texas Tech University, United States
For decades, the scholars have examined voices in films aiming to explore representations of genders in a cinematic regime where
patriarchal rules structure the interactions between image and sound. They have directed their inquiries into gendered voices toward theintersection of sound and film studies, particularly in the area of feminist analysis of the female voice. While the critics have questioned
the male controlled system of classical cinema for restricting the female voices to take control of their agency, the gendered voice has
been used through various filmmakers to overcome the imposed limitations. In the New Iranian Cinema, for instance, the female voice isa powerful element for filmmakers to defeat the enforced restraints in her image. After the revelation in 1979, the new Islamic regime in
Iran introduced a regulated new film industry by which the regime insisted on the gender segregation space and imposed the veil on thewomen. The enforcement of the veil was against modernity describes a demand for individuality, agency, self-representation, and accessto work and power. However, the sound track of the films provides a space in which women’s veiled voice flies beyond the oppression
lines. While the image attempts to keep the secondary status of the women, the feminine voice, challenges the patriarchal culture anddomineering rules. In my presentation, to investigate the female agency received by her voice, through psychoanalysis theory, I analyze
Mohsen Makhmalbaf’s Gabbeh (1997) and Abbas Kiarostami’s Shirin (2009).
53714

14:40-15:05 | Room 603 (6F)

Our Silence is a License to Murder

Abeer Zeibak Haddad, Beit Berl College, Israel
Being personally familiar with the Arab-Palestinian society I am professionally and emotionally interested in women's situation in thispatriarchal context. Based on my extensive inquiries I contend that Arab and Palestinian women's subjugation to strict family inspection,anchored in secrecy, establishes their vulnerability. The expression "Dirty laundry is not hung outside" implies how deeply embedded isthe concept of silence and secrecy in the basics of the Arab culture; this culture encourages women, regardless of their age or education,
to "hold back", never share their "shameful" secret. Relating to excerpts from my documentary "Women of Freedom" I shall discussthese arguments. "Women of Freedom" follows the stories of women who were murdered in the name of "honor killing", in the Arab andPalestinian society. It unfolds also the story of women who survived murder attempts and the confession of a killer expressing remorse.
The film wishes to encourage a discussion on this silenced and controversial problem that many societies are still inflicted by. It aims tounravel the social and political circumstances that had led to this troubling phenomenon. The film won five Awards in 2018.
53230

15:05-15:30 | Room 603 (6F)

Representation of Gender and Family in Hirokazu Kore-eda’s Shoplifters (2018)
Rie Karatsu, University of Nagasaki, Japan

This study examines the portrayal of gender and family in Shoplifters (2018), a new feature film scripted and directed by contemporary
Japanese director Hirokazu Kore-eda. Shoplifters revolves around a poor family living in Tokyo, consisting of members who are unrelated
by marriage or blood. Held together by an elderly grandmother as a matriarch, the family relies on her pension for most of their regularsubsistence and on shoplifting and theft to survive. Shoplifters can be the culmination of the family drama for which Kore-eda hasachieved critical acclaim and has been recognized as the auteur. Kore-eda has often depicted estranged, alienated, and marginalized
characters in the face of social change and economic uncertainty. In films such as Nobody Knows (2004), Air Doll (2009), Like Father,
Like Son (2013), and Our Little Sister (2015), he has portrayed an increasing diversity in family structures, which challenges the Japanesetraditional notion of family bound together by marriage and blood ties. Despite the seeming subversiveness of the modern family, Koreeda’s portrayal of men and women remains largely conventional, such that it often reinforces assumptions and roles. No adequate study
has investigated gender and family in Kore-eda’s films. To address this knowledge gap, this study explores how the representation ofgender and family have served as an index of changes in gender relations and family life in the Japanese society and the ways hegemonic
notions of gender and family are challenged, negotiated, and reinforced in the film.
52720

15:30-15:55 | Room 603 (6F)The Asian Comic Book Superhero and his Detrimental Influence on the Asian-American Male’s Social Mobility
Ramal Johnson, Norfolk State University, United States

Several studies show that Asian-American males (more specifically, men who are American residents/citizens and ethnically Korean,
Japanese, or Chinese) are habitually viewed as the paragon of ethical beings, however, these very traits they are encouraged to adopt
by their ethnic groups, and encouraged to maintain by American media, are then used against them to deny them executive positions.
In very specific situations, Asian-American males are more likely to gain executive positions, yet these situations are not favorable
to them or to the team in which they are tasked with leading. This research study examines how American media incessantly goads
Asian-American males to embrace characteristics that then become detrimental toward their social mobility and acceptance, and it
examines how American media incessantly discourages Asian-American males from embracing characteristics that American society
rewards other demographics for embracing. This phenomenon frequently, though obscurely, occurs with the aid of comic books and the
popular superhero television and film genre. The study identifies and analyzes aspects of said circumstance by applying media theories
and ethnographic and philosophical research, and it offers solutions using the same techniques in order to reclaim the future of media
representation.

64 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

14:15-15:55 | Room 604 (6F)

Sunday Session III
Criticism & Cultural Studies
Session Chair: Hikaru Masuda
53007

14:15-14:40 | Room 604 (6F)

Aesthetics of the Restless Dead

Elif Boyacioglu, Baskent University, Turkey
Current media focusing on the returning dead has provided a more or less homogeneous aesthetic imagery. The image of the halfdecomposed corpse has become a staple for the restless dead when telling tales of horror (The Walking Dead, Romero’s works, etc.). However,this aesthetic is something rather unique to modern western society. In contrast, this imagery represented the normal dead in medieval
western society. Examples of the transi-tomb depict the deceased as decomposed and being eaten by various creepy-crawlies, signifying
the natural order. The restless dead, on the other hand, had a different aesthetic altogether; that of the inexplicably undecomposed corpse.
Contrary to modern expectations, folkloric restless dead are, most of the time, described as unnaturally whole and undecomposed. As such,aesthetic indicators of what was disturbing and dangerous with the restless dead was vastly different in these periods. It is argued here that
this change in the aesthetic representation of the restless dead is deeply connected to the way society perceives and deals with death. In
medieval society death was a present companion to everyday life, the dead were literally among the living, buried in churchyards and withinchurches. The modern society, on the other hand, has a more dysfunctional relationship with death. This is reflected in the presentations of
the returning dead in media where the natural decomposition process becomes the source of the grotesque, the other. Thus, an exploration
into the perception of death can provide deeper insight as to why this aesthetic has power over us.
52059

14:40-15:05 | Room 604 (6F)

Transforming Families in Chinese Melodrama Under the Influence of May Fourth
Yiyuan Zhang, Hong Kong Baptist University, Hong Kong

One of the most important dates in twentieth- century Chinese history is May 4, 1919. May Fourth Movement is a lasting significant
movement that is not just for political demands. It has long-lasting effects on Chinese cultural and intellectual activities up to the presentday. Intellectuals in that time were not only asking for political reform, but also calling for culture reform in western style. The May Fourth
Movement is broadly left-leaning in politics and advocate a strong cultural nationalism, its influences spread across cultural production
from literature to film. In Chinese tradition, the family rather than individual or the state was the most important social unit, and it wasagainst in the May Fourth Movement. In this paper, I will focus on several family melodramas from 1920s to 1930s, exam how they
represent families during this transitional era. Then, I will exam the films today, to see their similarities and differences. What does amodern family look like in film, in visual representation, and how does it differ from literature's representation? I consider the liberal theory
and feminist theory that were raised during May Fourth to examine whether these theories affect the representation of families, female
and male characters in film, how these theories affect the representation of families, female and male characters in family melodrama.
2019 is the 100 anniversary of May Fourth. Through this comparison, I will exam whether the influence of May Fourth still exits, and how
it and will impress the modern China.
53884

15:05-15:30 | Room 604 (6F)

Insanity Onscreen: A Textual Analysis on the Portrayal of Mental Illness in Philippine Mainstream Cinema
Eunice Brito, University of the Philippines Los Baños, Philippines
Kabzeel Sheba G. Catapang, University of the Philippines Los Baños, Philippines

Stuart (2006) stated that the media generally presents “dramatic and distorted images of mental illness” which highlight implications ofdangerousness, criminality, and unpredictability, doing nothing but further the already incriminating public perceptions towards people
with mental illness. In the literature reviewed in this study, it was concluded that while there is an increased awareness on the issues ofmental health, the images of mental illness in the media are still largely dominated by misinformed and negative stereotypes. There also
arose an obvious need to build a body of knowledge focused on the portrayal of mental illness in the Asian and Filipino context. Guided by
the theories of Semiotics and Social Construction of Reality, this study attempts to address the need to explore the images projected by
the media to portray people dealing with mental illness following studies that examined how it contributes to people’s perception of theissue and its treatment. Employing textual analysis, it attempts to look into the portrayal of mental illness in the landscape of Philippine
mainstream cinema from the 1970s to the 2010s. Ten mainstream Filipino films were examined for this study, from which 15 characters
were identified as dealing with mental illness. From these characters, five common portrayals of were surfaced: dangerous madman;
yearning for affection; childlike; less than human; and enlightened member of society.
53170

15:30-15:55 | Room 604 (6F)

Reclaiming the Future of the Common Man in Arthur Miller’s Focus
Hikaru Masuda, Tokyo Junshin University, Japan

Arthur Miller’s novel Focus was published in 1945 before the Holocaust was exposed to the public. The novel depicted anti-Semitism in
the United States during World War II mainly through the eyes of the protagonist Lawrence Newman. He is an American of English descent
who is indifferent to the racism around him. Newman leads a mundane but secure life with his sick mother until he witnesses the rapeand murder case of a Puerto Rican woman in front of his house. Moreover, Newman has to wear eye-glasses that make him look “Jewish”
in the eyes of others so he becomes a target of anti-Semitism in his workplace and neighborhood in Brooklyn. This novel describes thedownfall of Newman from an ordinary white working-class citizen’s status in society. As the title of this novel indicates, ‘focus’ is ofimportance here: Newman’s indifference versus victimhood; individual racist views in workplace and neighborhood; and darker side ofAmerican liberty. As a Jewish American, Miller had been fending off arrows of racial prejudices since his adolescence—he had been highly
critical of the intolerance of racial differences and denounced the conformism of the United States in his play A View from the Bridge(1955). In the novel Focus, the author pointed out the racial prejudices hidden and buried in the deeper layer of American society byshowing how Newman was reclaiming the future of the common man beyond the racist views of white America.

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iaforRESEARCH
ARCHIVE

www.papers.iafor.org

Visit the IAFOR Research Archive, where you cansearch and access the repository of research
generated by IAFOR.
You can search by keyword(s), subject area(s), or
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Presentations
Virtual presentations afford authors the opportunity to present their research to IAFOR’s farreaching and international online audience, without time restrictions, distractions or the need totravel. Presenters are invited to create a video of their presentation, which is then uploaded to theofficial IAFOR Vimeo channel and remains online indefinitely. This is a valuable and impactful wayof presenting in its own right, but also an alternative means for those delegates who may be unable
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www.vimeo.com/iafor/channels/moderated/

Virtual Presentations
52427

Experimental Research: The Country of Origin Effects on Advertising
Xianglin Su, Shenzhen University, China

With the intensification of globalization, closing trade links between countries, and the country of origin is an inevitable factor in theprocess of promoting products. In this paper, we design the inter-group experimental of 2 (Chinese products, stateless products) × 2(Chinese advertising model, stateless advertising model), to study the effect of nationality on advertising. The experimental researchfound that the country of origin product and the nationality of the advertising model have an interaction effect on the advertising effect;when the country of origin product does not match the nationality of the advertising model, the advertising effect is better. That is to say,if there is an inconsistency in the matching of Chinese product nationality information and stateless advertising models, it will have agreater impact on the effectiveness of advertising than the match situation.
51762

Ingmar Bergman’s Portrayal of Death and Dreams in His Autobiographically Influenced Films Leading to a New
Film Language
Mousumi Roy, St.Xavier's College, India

This paper argues that the films of the Swedish director, Ingmar Bergman has been inspired from his early life. This autobiographicalelement in his art forms lead to the creation of unique masterpieces with stylistic techniques which are unprecedented thus giving rise to acompletely new language of film. By analyzing four of his films: Fanny and Alexander (1982), Cries and Whispers (1972), The Seventh Seal
(1957) and Wild Strawberries (1957); I have drawn attention to the way he focused on the metaphysical world unlike his contemporary
film makers who made social and economic conditions after the World War II as the central themes of their work of art. The oppressive
adult society which led him to create his own world of imagination as a child and escape reality through it gets translated into visualmasterpieces through films later in his life. Dreams help to shape our inner psyche just like real experiences do.The unique portrayal of
dreams permeating reality and acting as a means of self-realization is focused in the thesis.The realization of the real meaning of life upon
confrontation with the timelessness of death plays a central role in many of his films. The thesis argues how Bergman’s films serve not
only as an inspiration to other film-makers and as entertainment for the viewers but also takes the spectators on a journey to a parallelworld of imagination and dreams rooted in reality,in turn leading to the creation of a new film language.
54334

The Invisible Character; A Perspective into the Significance of Set Design in Film, Theater and Television
Maryam Khosravibabanari, Independent Scholar, United States

The importance of set design is easily comprehended by looking at the history of performing arts and its progress; but the point worth noting is
the progression and gradual transformation in the role set design plays in media today. In modern film and theater works, set design is not justa means to create the spaces needed in the story, but it is a character by itself. This paper focuses on the qualities and nuances of set design
character and how its components contribute to shaping this character. Based on such perception of the set, two fundamental and interrelated
aspects are introduced and discussed: A myriad of information that is provided to the spectator by a brief look, while they are usually unawareof it, and that a complete and detailed set can gravely affect the actors and enhance their generated emotions. In addition, the transformingrole of set design in correlation with technological advancements of the modern performing arts is discussed in this work. It was concluded
that, although one cannot ignore these advancements and their influence in performing arts, it should be noted that they cannot substitute theentirety of the design process, but have to be incorporated in it. As such, the designers must educate themselves in these fields and understandthese new techniques, so that they can become a mediator between the usual requirements of the set and the technology in use.
53274

Research on Chinese Art Film Screening
Zhixia Mo, Shenzhen University, China

In China, commercial cinema is the mainstream screening channel. Unlike the United States, Europe, and Japan, China lacks independent art
film distribution and screening channels. Art movies are not as popular as commercial productions, so the listing time and space of screening
are often limited. At present, the viewing of Chinese art films presents a variety of appearances. First, the Art Filming Alliance was established,
and through the cooperation with commercial cinemas, it opened a fixed scene and a movie theatre in the cinema. Second, national andinternational film festivals and film exhibitions offer opportunities to display works. Third, the streaming media platform provides network
screening. Fourth, the film screening platform helps fans to watch art films. Fifth, the folk screening organization is moving, but the official
department regulates it. A variety of artistic screening forms a unique cultural atmosphere. This paper intends to sort out the current Chinese
art film screening methods, discuss how local art film screenings survive under the film regulations, marketization and globalization; therelationship between official regulation and the distribution of art films; and the possibility of establishing independent art theatres.
53969

Animals are Friends, Not Food: the Turning Point to go Vegan
Pataraporn Sangkapreecha, Bangkok University, Thailand

The proportion of individuals desiring to follow a vegan diet has increased in recent years. There was an increased interest in veganism
among Thai people, and in 2018, about 7 millions of Thai people identified themselves as vegans. A group of Thai vegans joined the onlinesocial media that facilitate the creation and sharing of information, opinions and other forms of expression via virtual communities andnetworks. It is true that the life situations that influence individual diet and lifestyle behaviors can be varied. Then, what is the turning
point for adopting and maintaining a vegan lifestyle? What are the perceived consequences of becoming a vegan? What are the ways tomotivate others to become a vegan and what are the received responses? In answer to these questions, the online qualitative researchwith “Vegan of Thailand” Facebook fanpage members was performed and this study paper was written.

68 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

Reviewers
IAFOR depends on the assistance of a large number of international academics and practitioners
who contribute in a variety of ways to our shared mission of promoting international exchange,
facilitating intercultural awareness, encouraging interdisciplinary discussion and generating andsharing new knowledge. Our academic events would not be what they are without a commitment
to ensuring that international norms of peer review are observed for our presentation abstracts.
With thousands of abstracts submitted each year for presentation at our conferences, IAFOR relieson academics around the world to ensure a fair and timely peer review process in keeping withestablished international norms of double-blind peer review.
We are grateful for the time, effort and expertise donated by all our contributors.

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MediAsia2019

Review Committee
Dr Maria Guajardo
Soka University, JapanDr Virgil Hawkins
Osaka School of International Public Policy(OSIPP), Osaka University, JapanDr Alexander Klemm
Webster University of Thailand, Thailand
Dr Chin-Pang Lei
University of Macau, Macau
Mr Timothy W. Pollock
Hagoromo University of International Studies, JapanDr Rachna Sharma
Lady Shri Ram College for Women, University ofDelhi, India
Dr Mario Slugan
Ghent University, Belgium
Dr Paul Spicer
Hiroshima Jougakuin University, Japan
Professor Gary E. Swanson
University of Northern Colorado (retd), United States
Dr Suranti Trisnawati
Institut Teknologi Bandung, Indonesia

MediAsia2019

Senior Reviewers
Professor Azza Ahmed
Abu Dhabi University, United Arab Emirates
Dr Efren Jr Gimoto
University of the East, Caloocan City,
Philippines
Dr Niall Mcmahon
Curtin University, Australia
Dr Ng Miew Luan
Segi University, Malaysia

Dr Michael Ogden
Zayed University, United Arab Emirates
Professor E. Gizem Ugurlu
Anadolu Üniversitesi, Turkey
Dr Puspa Melati Wan
Segi University, Malaysia

MediAsia2019

Reviewers
Dr Salah Al-fadhli
Alawlama Co., Kuwait
Professor Neuda Alves Do Lago
Federal University of Goias, Brazil
Dr Peng Ao
Peking University, China
Dr Aviini Ashikho
Symbiosis International (Deemed University), India
Dr Vidhi Chaudhri
Erasmus University Rotterdam, Netherlands
Dr Hsuan-yi Chou
National Sun Yat-sen University, Taiwan
Dr Surachai Chupaka
Ramkhamkeang Univerisity, Thailand
Dr Belinda Espiritu
University of the Philippines Cebu, Philippines
Dr Sun Hui
Southeast University, China
Dr Shah Nister Kabir
Jagannath University, Bangladesh
Dr Rie Karatsu
University of Nagasaki, JapanDr Anirban Kumar
Independent Scholar, India

Professor William Kunz
University of Washington Tacoma, United States
Professor Gilbert Motsaathebe
University of Johannesburg, South Africa
Dr Atilim Onay
Anadolu University, Turkey
Professor Amiee Shelton
Roger Williams University, United States
Dr Achmad Syarief
Bandung Institute of Technology, Indonesia
Dr Wittayatorn Tokeaw
Independent Scholar, Thailand
Professor Wafa Unus
Fitchburg State University, United States
Dr Emmanuel Uzoji
Federal University Lafia, Nigeria
Dr Cedric van Eenoo
Independent Scholar, United States
Professor Yie Jing Yang
Shih Hsin University, Taiwan
Professor Weiwei Zhang
Nanjing Normal University, China

70 | IAFOR.ORG | MediAsia2019 | Follow us on Twitter @IAFOR (tweet about the conference using #IAFOR)

A-Z Index ofPresenters

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A-Z Index of Presenters
Abu Hassan, Zulqarnain
Sinar Karangkraf Sdn Bhd, Malaysia
Adorable, Phoebe Dominique
University of the Philippines Diliman, Philippines
Ahmed, Azza
Zayed University, United Arab Emirates
Al-Fadhli, Salah
AlAwlama Co., Kuwait
Alessai, Shaimaa
Hamed Bin Khalifa University, Qatar
Alves Do Lago, Neuda
Federal University of Goias, Brazil
Anak John Perry, Esther
Swinburne University of Technology,
Sarawak Campus, Malaysia
Angkura, Rasika
Sukhothai Thammathirat Open University,
ThailandAo, Peng
Peking University, China
Ashar, Siddhi
Independent Scholar, India
Ashikho, Aviini
Symbiosis Centre for Mediaand Communication, Pune, India
Ashkanani, Hadi
Kuwait University, Kuwait
Boonsiri, Karn
Sukhothai Thammathirat Open University,
ThailandBoyacioglu, ElifBaskent University, Turkey
Boyer-Degoul, Maxime
Université Libre de Bruxelles, Belgium
Brito, Eunice
University of the Philippines Los Baños,
Philippines
Callow, James
Tamkang University, Taiwan
Chancharuswattana, Wattana
Sukhothai Thammathirat Open University,
Thailand
Chaudhri, Vidhi
Erasmus University Rotterdam, Netherlands
Chou, Hsuan-Yi
National Sun Yat-sen University, Taiwan
Dagumboy, Eloida
University of the East, Philippines
Darihastining, Susi
STKIP PGRI Jombang, Indonesia
Darmini, Asep
University of Warwick, United Kingdom
Das, Sudeshna
University of Mysore, India
De Chavez, Donnalyn
De La Salle University, Philippines
Dewi, Mutia
Universitas Islam Indonesia, Indonesia
Espiritu, Belinda
University of the Philippines Cebu, Philippines
Fairclough, Kirsty
University of Salford, United Kingdom
Federman, Jessica
CSU Dominguez Hills, United States
Firmannamal, Akhmad
Queensland University of Technology, Australia
Fortuno-Tabal, Ma Sheila
Ateneo de Naga University, Philippines Gimoto,Efren Jr
University of the East, Caloocan, Philippines
Hamdy, Mariam
Phillips University Marburg, Germany

p. 53
p. 43
p. 51
p. 47
p. 52
p. 43
p. 47
p. 50
p. 42
p. 39
p. 50
p. 52
p. 56
p. 65
p. 58
p. 65
p. 48
p. 50
p. 59
p. 38
p. 50
p. 53
p. 53
p. 46
p. 60
p. 48
p. 52
p. 61
p. 38
p. 63
p. 57
p. 45
p. 62

Han, Sherman
Brigham Young University-Hawaii,
United States
Hawkins, Virgil
Osaka School of International Public Policy(OSIPP), Osaka University, Japan
Holmqvist, Anna Karin Jytte			Segmento Magazine, Australia
Hui, Sun
Nanjing Arts University, China
Jianchatchawanwong, Siriwan		Sukhothai Thammathirat Open University,
ThailandJohnson, Ramal
Tidewater Community College& Old Dominion University, United States
Kang, Mingu
Hankuk University of Foreign Studies,South Korea
Karatsu, Rie
University of Nagasaki, Japan
Kaul, Asha
Indian Institute of Management Ahmedabad,
India
Kemper, Jakko
University of Amsterdam, Netherlands
Khosravibabanari, Maryam			Independent Scholar, United States
Kunz, William
University of Washington Tacoma, United States
Liu, Hsien-Cheng
Kun Shan University, Taiwan
Liu, Tingli
University of Warwick, United Kingdom
Malone, Lin
University of Western Australia, Australia
Martin, Carlo Jake				
University of Santo Tomas, Philippines
Masuda, Hikaru
Tokyo Junshin University, Japan
Mcmahon, Niall
Curtin University, Australia
Mendoza, Rossanna			
University of the East, Caloocan, Philippines
Minanto, Ali
Universitas Islam Indonesia, Indonesia
Ming, Chao
Communication University of China, China
Mo, Zhixia
Shenzhen University, China
Monthonwit, Nathee			King Mongkut's Institute of Technology
Ladkrabang, Thailand
Muthmainnah, Amalia			
Universitas 17 Agustus 1945 Surabaya,
Indonesia
Nedpogaeo, Asawin			
National Institute of Development
Administration, Thailand
Nuanlaong, Piyata
Srattani Rajabhat University, Thailand
Ogden, Michael
Zayed University, United Arab Emirates
Onay, Atilim
Anadolu University, Turkey
Ornopia, Monica
La Verdad Christian College, Philippines
Pahila, Dave Leland			
University of the Philippines, Philippines
Panyarvuttrakul, Hareuthai			Bangkokthonburi University, Thailand

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p. 62
p. 44
p. 48
p. 49
p. 61
p. 64
p. 39
p. 64
p. 42
p. 59
p. 68
p. 51
p. 39
p. 47
p. 53
p. 49
p. 65
p. 58
p. 45
p. 48
p. 58
p. 68
p. 47
p. 45
p. 51
p. 57
p. 44
p. 57
p. 45
p. 60
p. 46

A-Z Index of Presenters
Pratheepwatanawong, Mukda		
p. 56
Chulalongkorn University, Thailand
Rawikul, Puntarika				p. 57
National Institute of Development
Administration (NIDA), Thailand
Roy, Mousumi				p. 68
St.Xavier's College, India
Sangkapreech, Pataraporn			p. 68
Bangkok University, Thailand
Sharma, Harshwardhani			p. 63
Tezpur University, India
Shih, Yi-Chin				p. 49
Tamkang University, Taiwan
Shojaei, Raha				p. 64
Texas Tech University, United States
Spicer, Paul				p. 49
Hiroshima Jogakuin University, Japan
Sridee, Supaporn				p. 56
Sukhothai Thammathirat Open University,
Thailand
Su, Xianglin				p. 68
Shenzhen University, China
Sutherland, Lorna				p. 48
University of Alberta, Canada
Suwannarong, Napapa			
p. 43
National Institute of Development
Administration, Thailand
Tokeaw, Wittayatorn			p. 56
Sukhothai Thammathirat Open University,
Thailand
Unus, Wafa				p. 44
Fitchburg State University, United States
Wasta Utami, Nadia			p. 48
Universitas Islam Indonesia, Indonesia
Wong, Ho Chun				
p. 46
University College London, United Kingdom
Xiao, Yan-Xuan				p. 59
National Chiao Tung University, Taiwan
Yang, Yie Jing				
p. 38
Shih Hsin University, Taiwan
Yasumoto, Seiko				p. 42
The University of Sydney, Australia
Yurtcicek Ozaydin, Seval			p. 52
Tokyo Institute of Technology, Japan
Zeibak Haddad, Abeer			p. 64
Beit Berl College, Israel
Zhang, Hao				p. 59
Peking University, China
Zhang, Weiwei				p. 46
Nanjing Normal University, China
Zhang, Yiyuan				p. 65
Hong Kong Baptist University, Hong Kong

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