a global academic alliance

MediAsia2013

FilmAsia2013

welcome to MediAsia/FilmAsia 2013
Dear Delegates,
Welcome to the Fourth Annual Asian Conference on Media & Mass Communication (MediAsia2013) and The Second
Asian Conference on Film and Documentary (FilmAsia 2013). We are delighted to welcome you. As we say here,“Yokoso Osaka,” Welcome to Osaka.
Co-Chair Professor Gary Swanson has been a Featured Speaker at The Asian Conference on Media & Mass
Communication since its inception and we are honoured to have him back in Japan. We also are pleased to welcome
Dr. Bradley J. Hamm as the keynote speaker to MediAsia 2013 and FilmAsia 2013. His expertise in media education andhis experiences as Dean of the Medill School of Journalism, Northwestern University, USA, add to the dialogues we aresure to have as we discuss issues related to the themes of the conferences.

The FilmAsia2013 conference will focus this dialogue on the film and documentary form, with delegates consideringfilm and documentary as from the viewpoints of producers, critics, and fans. FilmAsia2013 will also allow us to renew
acquaintances, make new contacts, and network across higher education. Academics in Japan and Asia will be encouraged
to forge relationships with colleagues from Europe and the US, facilitating partnerships across borders.
We are also pleased to showcase the IAFOR Film Competition, with original short films submitted by filmmakers
around the world in the categories of Fiction, Documentary, Anime, Spot News, and Music Video. We look forward toseeing a selection of the winning films and the lively dialogue they are sure to engender among conference delegates
The programme for these two conferences promises to be exciting, including papers that draw on empirical research,develop theoretical and conceptual insights, and engage with media from a number of different contexts.The conference
will be enhanced through its wide variety of presenters, who will draw on diverse experiences, and on their academic,
personal and geographical contexts, in a programme that promises exciting and challenging discussion.
We have no doubt that this year’s conferences will allow for intellectual discovery and development of collaborative
links and connections between delegates, whether they are researchers, academics, or practitioners. We look forward toseeing delegates who attended previous conferences and meeting those of you who are new to MediAsia and FilmAsia.
Yours sincerely

letter of welcome

The MediAsia 2013 themes continue the explorations we began last year: Social Media and Responsibility; Globalization
and Internationalization; Connectedness, Identity and Alienation. With their focus on the social nature of media,
communication ethics, and media in globalization, these themes emphasize areas important for media makers and media
educators. Undoubtedly, this has attracted delegates from across the globe. As media are becoming increasing socially,
ethnically and culturally diverse, and the variety of ways to make and disseminate media products are having an impactthat is felt locally, nationally, and internationally, bringing together delegates from disparate regions is sure to improve thedialogue between conference delegates. Once again, this promises to be thoughtful and constructive. We have every
confidence that MediAsia2013 and will extend and develop these conversations.

Gary E. Swanson
Mildred S. Hansen Endowed Chair in Journalism
Professor, University of Northern Colorado, USA
Conference Chair

Tamara Swenson
Professor, Osaka Jogakuin University, Japan
Local Conference Chairv

Registration and Information

The Registration and Information Desk will be open from 15:00-17:00 on Friday afternoon, andfrom 8:00-18:00 on Saturday and Sunday. IAFOR staff and local volunteers will happily assist you
in any way they can.

conference at a glance

Pre-Conference: Friday, November 8, 2013
8:30-18:00 Pre-Conference Tour of Osaka
This is ticketed at JPY 9,000 and is by advanced reservation only. For more information, pleaseemail us at conferences@iafor.org. Please meet in the lobby at 8:30 for a prompt 8:45 AM
departure.
15:00-17:00: Conference Registration & Information Desk Open
18:00-19:30: Conference Welcome Reception & Sake Tasting (16F Lampada Bar)
Come and enjoy a few glasses of beer, wine, sake, or a choice of soft drinks if you prefer, toopen the conference. You can mix with fellow delegates, network, and enjoy the night view ofOsaka from the 16F Lampada Bar. All Registered Attendees Welcome.

Saturday, November 9, 2013
9:00-12:00: Welcome and Keynote Speaker Session (Sakura Room 2F)
9:00-9:15: Welcome & Introductory Addresses
Joseph Haldane, IAFOR Executive Director
Gary E. Swanson, The University of Northern Colorado, USA
9:15-10:00: MediAsia/FilmAsia Keynote Speaker: Gary E. Swanson
University of Northern Colorado, USA
10:00-10:30: Break
10:30-11:30: MediAsia/FilmAsia Keynote Speaker: Bradley Hamm
Northwestern University, USA
11:30-12:00: Taiko Drum Performance: ‘Iris’ (Sakura Room 2F)
12:00-13:00: Break
13:00-14:30: Parallel Session 1 (various rooms 2F & 3F)
14:30-14:45: Break
14:45-16:15: Parallel Session 2 (various rooms 2F & 3F) & Poster Session 1 (Kiku Room 2F)
16:15-16:30 Break
16:30-18:00: Saturday Film Screening Session: IAFOR Open Film Competition 2013 Winners(Sakura Room 2F)

Friday, November 8
Saturday, November 9vi

18:30-21:30: A Night Out in Osaka: Official Conference Dinner
The official conference dinner will be held in a downtown Osaka izakaya, and provides a relaxedand enjoyable environment to meet and network with other delegates. This is ticketed at JPY
5,000 and there are a limited number of places. The party will leave the lobby at 18:30, so
please be there in good time. The venue is a short walk away. The conference dinner will begin
at 19:00 at the venue, near Umeda Station, and will finish at 21:00. Afterwards, a group will belead back to the hotel or you can continue the party with other delegates.

Sunday, November 10, 2013
9:00-10:30: Parallel Session I (various rooms 2F & 3F)
10:30-10:45: Break
10:45-12:15: Parallel Session II (various rooms 2F & 3F)

13:00-14:30: Parallel Session III (various rooms 2F & 3F)
14:30-14:45: Break
14:45-16:15: Parallel Session IV (various rooms 2F & 3F)
16:15-16:30: Break
16:30-17:45: MediAsia/FilmAsia 2013 Conference Closing Session (Aoi Room 2F)
16:30-17:15: MediAsia/FilmAsia 2013 Conference Closing Speaker: Jerry Platt
San Francisco State University, USA / Akita University, Japan IAFOR IAB Vice-Chair
17:15-17:45: MediAsia/FilmAsia 2013 Conference Closing Address & Conference Photograph
Gary E. Swanson, The University of Northern Colorado, USA
Joseph Haldane, IAFOR Executive Director

Post-Conference: Monday, November 11, 2013
8:30-18:30 Post-Conference Tour of Kyoto
This is ticketed at JPY 12,000 and is by advanced reservation only. For more
information, please check with the Registration and Information Desk. Please meet in
the lobby at 8:00 for a prompt 8:30 AM departure.	
  conference at a glance

12:15-13:00: Break

Sunday, November 10
Monday, November 11

vii

IAFOR Open Film Competition 2013, Osaka, JapanThe International Academic Forum invited filmmakers from around the world to submit an original short film
for the annual IAFOR Open Film Competition. Amateur and professionals were welcome to enter, however
entrants were limited to just one submission, regardless of category. There was no charge for entering afilm. The overall winner will be awarded a grand prize of US$1000 and a trophy. Winners of the individual
categories will be awarded a trophy. The closing date for entries was September 15, 2013.
Submissions in English (or with English subtitles) were welcome in the following categories:- Fiction (under 40 minutes/over 40 minutes)- Documentary (under 40 minutes/over 40 minutes)- Anime (under 20 minutes/under 40 minutes)- Spot News (International/Regional/National; under 20 minutes/under 40 minutes)- Music Video (under 10 minutes)
Judge Panel
Films have been judged by a panel of three judges:- Judge 1: Professor Gary Swanson, The University of Northern Colorado (USA)- Judge 2: Dr James Rowlins, Singapore University of Technology and Design (Singapore)- Judge 3: Professor Scott Erlinder, DePaul University (USA)
Winners will be announced on Saturday, November 9 (16:30-18:00) at a special film screening session. in the
Sakura Room (2F).

2012 winner Denis Quinn (left) receives his award
from Professor Gary E. Swanson (right) at FilmAsia 2012.

Lobby

Oyodo

Hana

Ume

Fuji

Information and Registration
The Conference Registration and Information Desk will be situated in the Kiku base room on the second
floor of the hotel throughout the conference. If you have already paid online, or by bank transfer, you will
be able to pick up your registration pack. This will include a tote bag, the conference programme, andyour official certificate of participation and receipt of payment. At this time you will also be given a namecard, and lanyard.

conference guide

For those wishing to pay on the day, please note that we will not be able to process credit cards oraccept payment in foreign currencies.
Conference Welcome, Keynote & Featured Session: Saturday 9:00-12:00
The plenary session will be held on Saturday morning, with the event beginning at 9:00 in the Sakura
Room on the second floor. Please arrive in good time if you wish to attend the session. There will be aninterval after the first keynote address and complimentary refreshments and snacks will be served.
The second keynote address (10:30-11:30) will be followed by a special Taiko drum performance. Pleasearrive in good time if you wish to attend the session.
Parallel Speaker Sessions
Parallel Sessions will run from 13:00 on Saturday afternoon, and from 9:00 on Sunday. They are generallyorganized into streams. Sessions include two, three or sometimes four presenters. Each presenter has
thirty minutes including Q and A time. The session length reflects the number of presenters.
Presentations and Equipment
All rooms will be equipped with a MacBook computer pre-installed with PowerPoint, as well as a screen
and an LCD projector. If you wish, you may directly link your own PC laptop, although we advise you to
use the computer provided by plugging in your USB flash drive.
We recommend that you bring two copies of your presentation in the case that one fails, and suggest
sending yourself the presentation by email as a third and final precaution.
Session Chairs
Session Chairs are expected to introduce themselves and other speakers (briefly), and ensure that thesession begins and ends on time, and that the time is divided fairly between the presentations. Each
presenter should have no less than 30 minutes in which to present his or her paper, and respond to anyquestions.
The session chair is asked to assume this timekeeping role, and to this end, a yellow and red colored
timekeeping card is used as a visual cue for presenters, letting them know when they have 5 minutes
remaining, and when they must stop.
Please follow the order in the programme, and if for any reason a presenter fails to show, please keep tothe original timeslots as delegates use the programme to plan their attendance.
A Polite Request to All ParticipantsParticipants are requested to arrive in a timely fashion for all addresses, whether to their own, or to thoseof other presenters. Presenters are reminded that the time slots should be divided fairly and equally
between the number of presentations, and that they should not overrun.
We recommend that the 30 minutes presentation timeslot be divided as follows: 20 minutes for thepaper and 10 minutes for Q and A.

x

Poster Sessions & Poster Requirements
The poster frames are B1 and so it is recommended that posters be no larger than B1 (707mm x
1000mm/27.8 inches x 39.4 inches). A1 (594mm x 841mm/23.4 inches x 39.4 inches) is also fine. If yourposter is outsized, then we will be able to provide tape.

Internet
There will be wireless Internet connection throughout the second and third floors and otherpublic spaces in the hotel. However, this can be unreliable and we would suggest that you do
not rely on live connection for your presentation, or have back up screen shots in the case ofinternet down time.
For your convenience, there will also be a limited number of computers in the Kiku base room.

BadgesWhen you check in, you will receive a conference package, which includes your name badge.
Wearing your badge IS required for entrance to the sessions. If you lose your badge it can be
replaced for a fee of JPY 5000. You must wear your badge at all times during the Conference.
If you are not wearing your badge, security will stop you and ask you to show your ID andevidence that you are registered. Those unable to show proof will be escorted from theConference by security.
There are (4) colours of badges indicating the type of conference participant:
RED: Presenters and General Audience
YELLOW: Keynote and Featured Speakers
BLUE: Conference Exhibitors and Affiliates
BLACK: IAFOR Staff & Board Members
What to Wear & Bring
Attendees generally wear business casual attire. You may want to bring along a light jacket or
sweater, as the temperature in meeting rooms is often difficult to control.

conference guidePrinting
There will be a printer behind the information desk in the base room, and we are able to offer
a complimentary printing service of up to ten A4 sheets should you need this. Please beadvised that printing may not be available at peak times.

Smoking
The Ramada has implemented a Clean Indoor Air Act; therefore, smoking is not permitted inany of the conference rooms or the ballroom. Please smoke only in designated areas. There isa smoking room on the second floor at the top of the escalators.
Photo/Recording Waiver
There will be photography, audio and video recording at the conference. By entering theevent premises you give consent to the use of your photograph, likeness or video or audio
recording in whole or in part without restriction or limitation for any educational, promotional,
or any purpose for distribution.

xi

eat and drink around the ramada hotel

ramada osaka conference map

If you fancy going outside the conference venue for a quick snack, there are a number of different
options throughout the day and evening within a few minutes walk. For more informationand more suggestions, please ask one of our local volunteers, who will be happy to help!

xii

Refreshment Breaks
Complimentary coffee, tea, and water is available throughout the day in the Kiku base room on
the second floor. Light snacks will be provided once in the morning and once in the afternoon.
Meals can be purchased at any of the restaurants or convenience stores in and around theRamada Hotel.

20% Off Food and Drink
Conference Delegates are entitled to a 20% discount at the Neuf-Neuf Dining and Café
(breakfast, lunch and dinner), The Tenzan teppan-yaki (lunch and dinner), and très très bon(lunch and dinner). Just show your badge to receive this discount.

conference guide

Meals & Drinks
As a conference registrant, if you booked through the conference site and if you are staying at
the Ramada Hotel then the breakfast buffet is included in your room price. This is a goodoccasion to meet other delegates. You must book through the venue page of the website toenjoy this arrangement.

CONFERENCE PROCEEDINGSThe Conference Proceedings are published on the IAFOR website (www.iafor.org), and can be
freely accessed as part of the research archive.
All authors may have their full paper published in the online conference proceedings. Full text
submission is due by December 1, 2013 through the online system. The proceedings will be
published on January 15, 2014.
Authors will have PDF copies of their offprints emailed to them by the IAFOR office by theend of January 2014.

RETURNING DELEGATE DISCOUNT
Every year we have a growing number of delegates who have presented at previous IAFOR
conferences.
To show our appreciation IAFOR would now like to offer you a 10% discount off your next
IAFOR conference registration.
This offer is valid for the next 12 months and covers any IAFOR conference in either Asia or
Europe that you may choose to attend.
xiiiConference Chairs,
Keynote Speakers&
Featured Speakers

Gary E. Swanson

MediAsia/FilmAsia 2013conference chair& keynote speaker

Mildred S. Hansen Endowed Chair in Journalism
University of Northern Colorado, USA

Gary E. Swanson is currently the Mildred S. Hansen Endowed Chair and Distinguished Journalist-in-Residence at the
University of Northern Colorado, USA. From 2005-2007 Professor Swanson was a Fulbright scholar to China and lectured
at Tsinghua University and the Communication University of China. In summer 2008 he was Commentator for China
Central Television International (CCTV-9) and their live coverage of the Beijing Olympic Games. Swanson repeated his
assignment covering the London Olympics for CCTV-4 in the summer of 2012. Previously, he was professor and directorof television for nine years at the Medill School of Journalism at Northwestern University where he taught mostly graduate
broadcast students. He has been an educator for 26 years; 20 years spent teaching at the university level.
Swanson is an internationally recognized and highly acclaimed documentary producer, director, editor, photojournalist,
consultant and educator. He has given keynote speeches, presented workshops and lectured at embassies, conferences,
festivals, and universities throughout China, South Africa, India, Papua New Guinea, Japan,The Philippines,Thailand, Malaysia,
Cambodia, Vietnam, Laos, Singapore, Greece, Germany, Jordan, Spain, Portugal, Peru, the United Kingdom and the UnitedStates.
Swanson has compiled a distinguished professional broadcast career spanning 13 years: From 1978 to 1991, Swanson
worked for the National Broadcasting Company where he was honored with national EMMY’s for producing and editing:‘The Silent Shame,’ a prime-time investigative documentary; ‘Military Medicine,’ a two-part investigative series on NBC
News; and ‘Hotel Crime,’ an investigative news magazine piece. Swanson was an editor for ‘breaking news’ and features for
NBC Nightly News with Tom Brokaw, the Today Show, Sunrise, Sunday Today, NBC Overnight, A Closer Look, Monitor, andother prime time news magazines. Swanson covered ‘breaking news’ in 26 states and Canada for the network including
trips and campaigns of presidents Ronald Reagan, George Bush, and Bill Clinton. Swanson was the Fulbright distinguishedlecturer and consultant in television news to the government of Portugal in 1989. In 1992, he covered the XXV Olympics
in Barcelona, Spain for NBC News as field producer and cameraman.
Swanson has earned more than 75 awards for broadcast excellence and photojournalism including three national EMMY’s,
the duPont Columbia Award, two CINE ‘Golden Eagles,’ 16 TELLY’s, the Monte Carlo International Award, the Hamburg
International Media Festival’s Globe Award, the Videographer Award, The Communicator Award, the Ohio State Award,
the CINDY Award, the 2011 Communitas Outstanding Professor and Educator award, the 2013 Professor of the Yearaward, and many others. He graduated from the University of Illinois at Urbana with a Bachelor’s degree in Education in
1974, and a Master’s degree in Journalism in 1993.

Keynote Address:
Keynote Address: Cheating and the Breakdown of Fundamental Values Within Education and Society

Saturday, November 9, 2013
9:15 - 10:00
Sakura Room - 2F

Cheating is rampant. It has more than likely touched every one of us – in our private lives and as educators. Chancesare, we have been misled or lied to or we, ourselves, have done the lying or misleading. It’s all part of a larger issue - a
breakdown of the most critical “core” values within our socio-economic and cultural fabric.
In his book “Why We Lie” David Livingstone Smith tells us that: “Deceit is the Cinderella of human nature; essential to ourhumanity but disowned by its perpetrators at every turn. It is normal, natural, and pervasive. He says from the fairy tales
our parents told us to the propaganda our governments feed us, human beings spend their lives surrounded by pretense.”xvi

In education and in society, we are confronted with the dilemma of how to teach the essential values of ethics includinghonesty, citizenship and hard work in a world perpetrated by dishonesty and deceit. Regardless of who is to blame parents, the media, society in general - it’s our responsibility to teach and reinforce strong values that will help our students
and employees handle relationships, work and the social order to become better citizens and human beings.

Tamara Swenson

Osaka Jogakuin University, Japan

MediAsia/FilmAsia 2013
local conference chair

Tamara Swenson is a Professor in the Department of English & International Interdisciplinary Studies at Osaka Jogakuin
University. She is currently Director of the university’s Center for International Affairs. Dr. Swenson’s research centerson the portrayal of Japanese identity in export media following Ellul’s perspectives on propaganda and the framing ofissues such as homelessness and international crises in Japanese-language and English-language newspapers produced inJapan. Dr. Swenson also examines content-based foreign language instruction and its use in Japan. She teaches courses indigital media, media studies, and global media. She also assists students in the creation of media products and supervises
their research into aspects of Japanese media. Most recently. she edited a collection of essays (The Human Rights Reader.
2011 Oj Press) and is leading a team that is creating e-books for content-based English language education. Dr. Swenson
has published extensively on aspects of language-education and media use. Before straying into academia, she worked innewspapers in the U.S., covering sports and local news, She has lived in Japan for more than 30 years, mostly in Osaka.

xvii

Bradley J. Hamm

MediAsia/FilmAsia 2013
keynote speaker

Northwestern University, USA

Bradley J. Hamm is the dean of the Medill School of Journalism, Media, Integrated Marketing Communications at
Northwestern University.
From 2005 to 2012, Hamm was the dean of the Indiana University School of Journalism, one of the oldest programs of
its kind in the United States and the world. His PhD is in mass communication research from the University of North
Carolina, with a master’s degree in journalism from the University of South Carolina and an undergraduate degree from
Catawba College (North Carolina).
He is the recipient of the Distinguished Alumnus Award from Catawba College in 2011 and the University of South
Carolina’s College of Mass Communications in 2009. He has served on the national advisory board for the Poynter
Institute.
Hamm has taught in Japan, China and Great Britain and started his career as a newspaper reporter. His teaching andresearch interests are in journalism history and media theory, particularly agenda setting theory.

Keynote Specch: The Power of Journalism in a Post-Mass Media Age
In a time of incredible change in media, technology and audiences, journalism remains powerful and essential to society. We
can expect in an era of greater choice that the size of audiences for specific mass media will decline. Yet our work showsthat each era of new media leads to innovation and success that we have not imagined.
We will look at three basic ideas: What we generally think we know about media and audiences might not be true evenon the most basic level. Assumptions about the future of media likely will be wrong, as they have been for every era of
new media over the past 100 years. And high quality journalism and innovative media — arising from partnerships across
many lines — will remain important and relevant long into the future. Media in Asia will be leaders in this new world.

Keynote Address:
Saturday, November 9, 2013
10:30-11:30
Sakura Room - 2F

xviii

Jerry Platt

San Francisco State University, USA / Akita University, Japan
IAFOR IAB Vice-Chair

Dr. Platt received a B.S. cum laude at Michigan State University, an MBA from Wayne State University, an M.S. in Public
Administration from The Ohio State University, and an M.S. in Statistical Computing from Stanford University. He was
granted the first Ph.D. degree from what is now the John Glenn Graduate School of Public Affairs at The Ohio State
University.

MediAsia/FilmAsia 2013
featured speaker

Dr. Jerry Platt is Professor Emeritus at San Francisco State University, and Vice-Chair of the International Academic
Forum’s IAB. His interests span business, technology and public policy. Jerry previously served as dean at two Americanbusiness schools. He spent most of his academic career at San Francisco State University, in their AACSB-accredited
College of Business that enrolls more than 6,000 students from more than 70 countries. He started as a part-time lecturer
one night a week while working in industry, became a fulltime Professor of Finance, and rose through the ranks to become
the first internal selection as Dean of the College. Later, Jerry moved to Southern California to accept appointment to
the initial Senecal endowed chair and School of Business deanship at the University of Redlands. Balancing industry withacademic interests, Jerry also served as head of financial analysis for a Bay Area Fortune 500 company, and as CEO of anaviation firm. He has been Principal Investigator on more than twenty U.S. federal research grants.

Featured Speech: The Evolution of Public Opinion Regarding Japan
Global mass media recently has refocused on Japan: Earthquake. Tsunami. Nuclear spills. Disputed islands. Abe-nomics.
Constitutional reform. Trans-Pacific Partner.
This media attention shapes public opinion. What are public opinions within Japan, regarding both internal affairs andforeign affairs? What are outside opinions of Japan? How have such opinions changed as events unfolded during recent
times?
The Pew Research Center has conducted and published opinion polls on global attitudes over time (www.pewglobal.org).
This talk explores Japanese attitudes regarding a variety of current domestic and foreign issues, the evolution over the
past decade of Japanese attitudes toward other countries, and the evolution over the past decade of attitudes in othercountries toward Japan. Random samples over the past 10 years of approximately 1,000 citizens in each of more than 20
countries form the basis for comparative analysis, over time and across countries.

Featured Speaker Session:
Sunday, November 10, 2013
16:30-17:15
Kiku Room - 2F

xix

INTERNATIONALINTERCULTURAL
INTERDISCIPLINARY

iafor
www.iafor.org
For more information about the International Academic Forum and its activities,
please visit our website at www.iafor.org
Hear the latest news and developments by joining our mailing list,
or following us on facebook and twitter

IAFORThe International Academic Forum
Academic Vision and Mission
The vision of IAFOR grew out of the perceived reed to fill a vacuum in the communication and exchange activities of the academic world. Its
mission arose out of examining that space and investigating why it existed. The vacuum existed because of the lack of opportunity for- serious
and thoughtful exchange between academics, members of the global business community, and practitioners in the fields of human endeavorthat linked these groups together. In the field of education, for example, we have academic theorists, educational mangers (political decisionmakers and organizational directors) and classroom teachers with their support staff in IT, library work, exchange programs, and specialist
fields. But how often do they have the opportunity to interact?
Moving beyond one particular field, larger questions arise. What function should universities prioritize in the 21 st century? What do businesses
see as their contribution to social and global wellbeing? How can people on the ground, trying to implement improvements that will transformhuman life, best be supported? And perhaps above all, what are the agendas that will drive mechanisms to enable these groups to interact effectively.
One piece of distilled thought that came from early exchanges at an IAFOR conference was the recognition that some of the rhetoric ofconcern about the problems of developing nations was perhaps over-focused on the term “poverty’ because it can be defined only in a
relative way. “Hunger” was put forward as being more immediate and itself a contributory factor to poverty, rather than the other way round.
One key to the hunger issue could be the provision of safe drinking water, or water for irrigation in some contexts, while flood management
might be necessary elsewhere. These, in and by themselves become valuable only insofar as they help to relieve hunger in specific contexts.
IAFOR is affording opportunities that do not exist elsewhere.The base is Osaka, Japan’s great commercial and manufacturing hub, one symbol ofthe emerging Pacific economy that in time will eclipse the long dominant Atlantic zone. IAFOR conferences present those taking part with threeunique dimensions of experience. First of all, it encourages interdisciplinary activity to be expanded. Depending on the field, this can face varying
degrees of difficulty, ranging from discouragement to downright prohibition. Those overly dependent on fixed academic structures often see
lateral thinking as a threat. None of these negatives apply in IAFOR. Its purpose is to generate new approaches that cross any disciplinary lines.The
principle employed is to let the imagination permit intuitive responses to questions.There are no panels of critics.There are simply people whowant to listen and reflect.The model of academic work as potholing is replaced by the metaphor of mountaineering. While respecting the needfor solid and well-founded academic work, we feel the need to go beyond it from time to time to discover fresh approaches to old questions.
Secondly, it facilitates the heightening of intercultural awareness. Again, IAFOR encourages innovation through cross-cultural perception.
Cultural roots influence people in their attitudes more than most would realize or admit. The need to see and internalize insights gained fromother viewpoints is met by a process of steady illumination.
Thirdly, it promotes the broadening of international exchange.We may liven a globalized world, but in reality parochialism still holds sway.The collapseof the U.S.S.R and the break-up of Yugoslavia led to the re-establishment of numerous former countries.While this may be desirable for the peoples
concerned, it merely adds to the world’s cultural confusion. Exchange leads to explanation and that helps the growth of intercultural awareness.
IAFOR makes all of these developments possible in one gathering. An IAFOR conference is not a substitute for specialist conferences. It is
intended to be an alternative that functions as a balance or even a corrective to the extreme tendencies that can arise from more narrowly
defined research parameters. In short, IAFOR is promoting and facilitating a new multifaceted approach to one of the core issues of our time,
namely globalization and its many forms of growth and expansion. Awareness of how it cuts across the worlds of business, and academia, alongwith its impact on societies and institutions is one of the driving forces that has given IAFOR its momentum and is making it a pioneer in thisglobal age.

Rev. Professor Stuart DB Picken
Order of the Sacred Treasure (瑞宝章), M.A. (Hons), BD., Ph.D., F.R.A.S.
Chairman, Japan Society of Scotland
Chairman, IAFOR Advisory Board
Dr. Joseph Haldane
B.A. (Hons), ERAS.
Executive Director, IAFOR

people - Leadership
Chairman of the International Advisory Board
The Reverend Professor Stuart D. B. Picken, Order of the Sacred Treasure, M.A. (Hons), B.D., Ph.D. (Glasgow), F.R.A.S.
Professor Picken is the Chairman of the IAFOR International Advisory Board. The author of a dozen books and over 130 articles and papers, he is considered one of the foremost scholars on Japan, China, and Globalization in East Asia. As an academic, Professor Picken has devoted more than 30 years
to scholarship in Japan, notably as a Professor of Philosophy at the International Christian University in Tokyo, where he specialized in ethics and Japanesethought, and as International Adviser to the High Priest of Tsubaki Grand Shrine (Mie prefecture). He has also served as a consultant to various businesses,
including Jun Ashida Ltd., Mitsui Mining & Smelting Corp., Kobe Steel, and Japan Air Lines. In November 2008, the Government of Japan awarded Professor
Picken the Order of the Sacred Treasure for his pioneering research, and outstanding contribution to the promotion of friendship and mutual understanding between Japan and the UK. The honour is normally reserved for Japanese citizens and is a mark of the utmost respect in which Professor Picken isheld by the Japanese Government. More recently, in 2012 he was invited to London to attend a reception at the Japanese Embassy, hosted by Emperor
Akihito and Empress Michiko as an expression of their gratitude towards Britons who had helped support Japan after the 2011 Tohoku earthquake andtsunami. Professor Picken helped organize fundraising efforts through both the Japan Society of Scotland, of which he is the chair, in the UK, and IAFOR
in Japan. As Chairman of the IAB, Professor Picken is responsible for the academic affairs and direction of the organization. He is also responsible for thedevelopment of the IAFOR Research Institute. Although now resident in Scotland, Professor Picken maintains his interests in Japan, as Chair of the Japan
Society of Scotland, and through the IAFOR IAB. He is also the Chairman of the Academic Board of New College, Birmingham. He lives near Glasgow
with his wife and two children.
Vice-Chairman of the International Advisory Board
Professor Jerry Platt, B.S. (Michigan State), MBA (Wayne State), MA, PhD (Ohio State), MS (Stanford)
Jerry Platt is Professor of Global Business at Akita International University, Japan and Professor Emeritus at San Francisco State University. Professor Plattholds a B.S. in Multidisciplinary Social Sciences from Michigan State University, an MBA from Wayne State University, an M.A. in Public Administration, anda Ph.D. in Public Policy and Management from the John Glenn School of Public Affairs at Ohio State University, and an M.S. Statistics Post-Doctoral Degreefrom Stanford University. His research interests span business, technology and public policy and he is the author of over 85 peer-reviewed papers in theseand associated fields. Balancing industry with academic interests, Jerry also served as head of financial analysis for a Bay Area Fortune 500 company, andas CEO of an aviation firm. He has been Principal Investigator on more than twenty U.S. federal research grants. From 1976-2004, Professor Platt was on
the faculty of the School of Business at San Francisco State University, and was named Dean in 2001. From 2004 he was Senecal Endowed Dean of theBusiness School at the University of Redlands, California, before holding concurrent professorships at Redlands and Akita International University, Japan
from 2010 until 2012. As Vice-Chair of the IAFOR International Advisory Board, Professor Platt advises the organization on matters pertaining to IAFOR’s
development and strategy, as it faces the challenge of sustainable growth as both a regional and global organization.
Executive Director
Dr Joseph Haldane, B.A., Ph.D. (London), F.R.A.S
Joseph Haldane is the Executive Director of the International Academic Forum. He was Academic Director from IAFOR’s inception in 2009 until January
2011, when he assumed his current enlarged role. He is responsible for setting policies, forging institutional partnerships, implementing projects, andoverseeing the research and publications of the organization, as well as maintaining responsibility for overseeing IAFOR’s growing global operations. Joe’s
academic interests include politics and international affairs, literature, history, and the history of ideas, and he holds a PhD from the University of London
in French Studies. He has taught at the University of Paris XII [2002-2004], at the French Press Institute in the University of Paris II - Pantheon-Assas[2003-2004] and was a full-time lecturer at Sciences Po in Paris, where he directed a postgraduate course on British Politics and Media in the School of
Journalism [2004-2005]. In 2005 he moved to Japan, and immediately prior to this post was an Associate Professor at Nagoya University of Commerce
and Business in both the undergraduate and graduate schools, teaching the Ethics course in the graduate school. He is a fellow of the Royal Asiatic Society.

Osaka Conference Organizing Committee Chair
Professor Steve Cornwell, M.A. (Wake Forest), M.F.A. (Virginia Tech), M.A.T. (School for International Training), Ed.D. (Temple)
Steve Cornwell is Professor of English and Interdisciplinary Studies at Osaka Jogakuin University, and also teaches in the online portion of the MATESOL
program for the New School in New York. He helped write and design several of the New School courses and has been involved with the program since
its inception. He is involved with the Japan Association for Language Teaching (JALT) (an affiliate of IAFOR) severing on its National Board of Directors(Director of Program); his duties involve working with a volunteer team of 50+ to put on JALT’s annual, international conference each fall. Most recently,
since 2012 he has been the Committee Chair of Osaka Jogakuin University’s Lifelong Learning Committee and is responsible for their evening extension
program geared at alumni and community members. He is also the Vice-Chair of Osaka Jogakuin University’s English Education Committee which is
responsible for suggesting policy regarding English Education and also responsible for developing material for the integrated curriculum. This year he isserving as country coordinator for Teachers Helping Teachers’ Bangladesh Team. Teachers Helping Teachers is a special interest group of JALT and has
been working closely with the Bangladesh English Language Teaching Association (BELTA) for several years jointly putting on professional development
events for English teachers in Bangladesh. An American who has made Osaka his home, Professor Cornwell first became involved with IAFOR as a featured speaker at the first ACE conference in 2009, and has gradually become more involved in the organization, and in his capacity of Local Conference
Chair, now assists in the logistical and administrative side of every event. He advises extensively on academic matters too, with particular responsibility foroverseeing and developing the programs of the ACLL/ACTC conference in Japan, and the ECLL/ECTC event in the UK.
Osaka Conference Organizing Committee Vice-Chair
Professor Marjo Mitsutomi, B.A. (Anderson University), M.A., Ph.D. (Ball State University)
Marjo Mitsutomi is multilingual, and Professor and Executive Director of the recently created Language Education Institute (LEI) at Osaka Gakuin
University, Japan. Prior to her current position at OGU, she was academic director of three language acquisition programs at Akita International University,
Japan. For many years, Dr. Mitsutomi was on faculty at the University of Redlands in Southern California, where she taught in the School of Education’s
graduate program, represented the entire university faculty as their elected president for academic governance, and served as director on the Orange
County campus. A native of Finland,, Dr. Mitsutomi holds a Ph.D. in Applied Linguistics, is fluent in three languages and conversational in another three, andhas lived for more than a decade in each of three continents: Europe, North America, and Asia. Dr. Mitsutomi has participated in several cross-disciplinary
projects involving language development, planning and policy. She has consulted with the California Commission on Teacher Education and the UnitedStates Federal Aviation Agency (FAA). Her most notable contribution as a linguist was as co-author of the International Civil Aviation Organization(ICAO) aviation English proficiency standards for pilots and air traffic controllers worldwide. This ICAO proficiency standard governing both native andnon-native speakers of English is the first global language mandate of its kind. Adopted by vote at the United Nations, it unites professionals from almost
200 nations, in achieving best practices by the use of a common language for a dedicated purpose, safety through communication.

The Japan Liaison Committee (JLC)The Japan Liaison Committee is a consultative committee that provides support in the form of advice and guidance in specific aspects of the planning and projects of the Forum held in Japan. The Chairman of the International Advisory Board is also chair of the JLC. Members of the JLC are ex-officio members of the International Advisory Board.
Prof Stuart D. B. Picken, Chairman, IAFOR IAB (chair)
Mr Tom M. Aoyama, Founder of the PHP Institute, Kyoto, Japan & Director, the Yufuku Gallery, Tokyo, Japan
Prof Kuniko Miyanaga, Director, the Human Potential Institute, Tokyo, Japan and Fellow, Reischauer Institute, Harvard University, USA
Prof Michiko Nakano, Professor & Director of the Distance Learning Center, Waseda University, Tokyo, Japan
Prof Yozo Yokota, Director of the Center for Human Rights Affairs, Japan & Former UN Special Rapporteur on Myanmar
Dr Joseph Haldane, Executive Director, IAFOR

people - The International Advisory Board (IAB)
The Board is composed of distinguished business executives, academics, former and current government officials, and community leaders (for a full list please see below). The
Board’s role is to provide direction of the business and affairs of the IAFOR, suggest and approve the areas of scholarly investigation, and safeguard the independence of the
IAFOR’s work.
Dr Shamim Ali, Assistant Professor, National University of Modern Languages, Pakistan
Professor David N Aspin, Professor Emeritus and Former Dean of the Faculty of Education, Monash University, Australia & Visiting Fellow, St Edmund’s College, Cambridge
University, UK
Dr William Baber, Associate Professor, Kyoto University Graduate School of Management, Japan
Professor Don Brash, Former Governor of the Reserve Bank, New Zealand, Former Leader of the New National Party, New Zealand & Adjunct Professor, AUT, New Zealand& La Trobe University, Australia
Lord Charles Bruce of Elgin and Kincardine, Lord Lieutenant of Fife, Chairman of the Patrons of the National Galleries of Scotland & Trustee of the Historic Scotland Foundation, UK
Professor Judith Chapman A.M., Professor of Education, Australian Catholic University, Australia & Visiting Fellow, St Edmund’s College, Cambridge University, UK
Professor Chung-Ying Cheng, Professor of Philosophy, University of Hawai’i at Manoa, USA & Editor-in-Chief, The Journal of Chinese Philosophy
Professor Tien-Hui Chiang, Professor and Chair, Department of Education, National University of Tainan, Taiwan/Chinese Taipei
Mr Marcus Chidgey, CEO, Captive Minds Communications Group, London, UK
Professor Kevin Cleary, President of the Japan Association of Language Teachers (JALT)
Professor Steve Cornwell, Professor of English and Interdisciplinary Studies, Osaka Jogakuin University, Osaka, Japan & Osaka Local Conference Chair
Professor Michael A. Cusumano, SMR Distinguished Professor of Management and Engineering Systems, MIT Sloan School of Management, MIT, USA
Professor Dexter Da Silva, Professor of Educational Psychology, Keisen University, Tokyo, Japan
Professor Georges Depeyrot, Professor and Director of Research, French National Center for Scientific Research (CNRS)/Ecole Normale Superieure, Paris, France
Professor Sue Jackson, Professor of Lifelong Learning and Gender, Pro-Vice Master of Teaching and Learning, Birkbeck, University of London, UK
Professor June Henton, Dean, College of Human Sciences, Auburn University, USA
Professor Michael Hudson, President of The Institute for the Study of Long-Term Economic Trends (ISLET) & Distinguished Research Professor of Economics at the Universityof Missouri, Kansas CityMr Matthew Kay, Global Innovation and Research Adviser, Shell
Kathryn Kiser, Vice-Consul, The United States Department of State, USA
Mr Shahzada Khalid, Deputy Director, SAARC Energy Center, Pakistan
Mrs Eri Kudo, Head Private Sector Fundraising, United Nations World Food Programme Japan, Tokyo, Japan
Professor Sing Kong Lee, Director, The National Institute of Education, Singapore
Dr Woon Chia Liu, Associate Dean, Practicum and School Partnerships, Teacher Education, The National Institute of Education, Singapore
Professor Barbara Lockee, Virginia Tech, USA
Professor Sir Geoffrey Lloyd, Senior Scholar in Residence, The Needham Research Institute, Cambridge, UK, Fellow and Former Master, Darwin College, University ofCambridge, Fellow of the British Academy, Honorary Foreign Member, The American Academy of Arts and Sciences
Dr Robert Logie, Associate Professor of Computer Science, Osaka Gakuin University, JapanDr David McLoughlin, Associate Professor, Meiji University, Japan
Professor Vasile Meita, General Manager, The National Institute for Research and Development in Construction, Urban Planning and Sustainable Spatial Development(URBAN=INCERC), Romania
Professor Keith Miller, Schewe Professor of Computer Science, The University of Illinois Springfield, USA & Editor-in-Chief, IEEE Technology and Society
Professor Marjo Hannele Mitsutomi, Professor & Executive Director, The English Language Education Institute, Osaka Gakuin University, Japan
Professor Ka Ho Joshua Mok, Chair Professor of Comparative Policy, Associate Vice-President (External Relations) & Dean of the Faculty of Arts and Sciences, The Hong Kong
Institute of Education, Hong Kong SAR
Dr Jo Mynard, Associate Professor & Director of the SALC, Kanda University of International Studies, Japan
Professor Michiko Nakano, Professor of English, Director of the Distance Learning Center, Waseda University, Tokyo, Japan
Ms Karen Newby, Director, Par les mots solidaires, Paris, France
Professor Michael Pronko, Professor of American Literature and Culture, Meiji Gakuin University, Tokyo, Japan
Professor Richard Roth, Senior Associate Dean Medill School of Journalism, Northwestern University, Qatar
Professor Monty P. Satiadarma, Former Deanof the Department of Psychology and Rector of the University, Tarumanugara University, Indonesia
Mr Michael Sakamoto, Interdisciplinary Artist, UCLA, USA
Mr Mohamed Salaheen, Director, The United Nations World Food Programme, Japan & Korea
Mr Lowell Sheppard, Asia Pacific Director, HOPE International Development Agency, Canada/JapanDr Jeffrey Sommers, Associate Professor of Economics, University of Wisconsin-Milwaukee, USA & Visiting Faculty, Stockholm School of Economics, Riga, Latvia
His Excellency Dr Drago Stambuk, Croatian Ambassador to Brazil
Professor Mary Stuart, Vice-Chancellor, The University of Lincoln, UK
Professor Gary Swanson, Distinguished Journalist-in-Residence & Mildred S. Hansen Endowed Chair, The University of Northern Colorado, USA
Dr David Wilkinson, Associate Dean (International & External Programmes), Faculty of Law and Management, La Trobe University, Australia
Professor Kensaku Yoshida, Professor of English & Director of the Center for the Teaching of Foreign Languages in General Education
Sophia University, Tokyo, Japan
Mrs Elly Zaniewicka, Political Correspondent, BBC Political Programmes, London, UK

IAFOR Journal Editors

Editors of IAFOR Journals are ex-officio Members of the International Advisory Board
Dr Thomas French, Associate Professor, Ritsumeikan University, Japan, Editor of the IAFOR Journal of Arts and Humanities
Dr Richard Donovan, Doshisha University, Japan, Editor of the IAFOR Journal of Literature & Librarianship
Dr Bernard Montoneri, Associate Professor, Providence University, Taichung, Taiwan, Editor of the IAFOR Journal of Education
Dr Merlin Levirs, Assistant Professor, Ritsumeikan University, Editor of the IAFOR Journal of Business and Management
Dr Andrea Molle, Post Doctoral Fellow, Chapman University, USA, Editor of the IAFOR Journal of the Social Sciences
Dr Michael O’Sullivan, Associate Professor, The Chinese University of Hong Kong, Hong Kong SAR, Editor of the IAFOR Journal of Ethics, Religion and Philosophy
Dr Alexandru-Ionut Petrisor, Assistant Professor, The National Institute for Research and Development in Construction, Urban Planning and Sustainable Spatial Development(URBAN=INCERC), Romania, Editor-in-Chief of the IAFOR Journal of Sustainability, Energy and the Environment
Dr James Rowlins, Lecturer, Singapore University of Design and Technology, Editor of the IAFOR Journal of Media, Communication & Film
Professor Elvira Sanatullova-Allison, Professor & Chair of the Education Department, St. Lawrence University, New York, U.S.A, Editor of the IAFOR Journal of Cultural Studies
Dr. Seiko Yasumoto, Lecturer, The University of Sydney, Australia
Dr. Radhika Jaidev & Dr. Ebra Melek Koc, Editor of the IAFOR Journal of Language Learning
Dr. Craig Mark, Kwansei Gakuin University, Japan, Editor of the IAFOR Journal of Politics, Economics & Law

people - Nagoya Office
Mr Thomas Marc Haldane - Creative Director
A photographer and designer by training and graduate of London College of Communication, Tom is responsible for overseeing theorganization’s design and media, most particularly in the development of the website.

Mr Kiyoshi Mana - Manager: Events, Marketing and International Relations
Kiyoshi Mana manages IAFOR’s Events, Marketing and International Relations, and manages the administrative team in the Nagoya Office, andalso acts as the Osaka conference on-site manager. He works with the Executive Director to ensure the administrative side of the organization runs smoothly, using skills he had developed as a marketing coordinator for a tech company in the Silicon Valley. An American of Japanese descent, Kiyoshi has long been fascinated by the country of his ancestors, studying both Japanese language and culture at San FranciscoState, and also successfully training to be a sushi chef. Coming from a family of educators, he came to Japan in 2009 to continue his studies
and to teach, before joining IAFOR in 2011 in a position that utilizes his marketing experience, and his strong commitment to education.
Ms Mai Hasuno - Coordinator: Events, Marketing and Domestic Relations
Mai works with the Events and Marketing Team with responsibility for developing and implementing IAFOR’s marketing strategy within Japan.
She also acts as special assistant to the Executive Director and the IAB Chairman in the administration of the Japan International Liaison
Committee. Previous to joining IAFOR, Mai worked for the Aioi Nissay Dowa Insurance Corporation.

Mr Michael Liam Kedzlie - Coordinator: Research & International Relations
Michael Liam Kedzlie is a New Zealander who currently works as the Research and International Relations Coordinator, based in IAFOR’s
Nagoya office. He has worked in the tertiary education sectors in both New Zealand and Japan and has in the past worked as a Parliamentary Assistant for a New Zealand MP, as well as in the New Zealand Tourism Industry. Michael has a Master’s degree in Education from
Massey University as well as a Law degree from the University of Waikato Law School. He is an enrolled Barrister and Solicitor of the High
Court of New Zealand and has broad interests within the Law, Public Policy and Politics.
Ms Megumi Mukudai
General Secretary and Executive Assistant to the Executive Director
Megumi Mukudai provides support and assistance to the Executive Director, and is involved with general administration of the organization.
Megumi trained as a primary school teacher, specializing in music education and English at Kobe Women’s University. She spent one year in
Dublin studying English, and a year in Paris studying French at the Sorbonne.

Mr Alexander Pratt - Coordinator: Events, Marketing & International Relations
A civil engineering graduate from the University of Nottingham and a self-confessed jack of all trades, Alex first came to Japan in 1997. Previous to joining IAFOR, in 2013, Alex held positions in education management, information services, and international relations. At IAFOR hehelps with the general administration and operation of conferences, as well as with the website.

Mr Bryce Platt - Technology Coordinator
After growing up in the Silicon Valley in California, Bryce graduated from Gustavus Adolphus College (Saint Peter, Minnesota) with a degree
in sociology. The next year he earned a masters in Global Communication from Japan’s own Akita International University. Over the years hehas served as a beta tester for many Apple and Google products. His first academic conference was the Asian conference on Business andManagement by IAFOR. Now three years later, he is the Technology Coordinator for IAFOR. Bryce has nearly 11 years experience working
in IT departments of various schools and universities
Ms Virpi Helena Silvennoinen - Assistant Coordinator: Administration & Finance
Ms Virpi Helena Silvennoinen has a BBA degree in Modern Languages and Business Studies for Management Assistants from HAAGA-HELIA University of Applied Sciences, Finland. Her studies included a half-year exchange program in EDHEC Business School in France and ahalf-year training as a Secretary at Finnish Security Intelligence Service. Her common passions for both Japan and languages brought her toNagoya to study Japanese. Helena joined IAFOR soon after finishing her one and a half year Japanese language course at the Trident Collegeof Languages and Hotel Studies. Her duties include assisting in finances and general administration.
Ms Shion Kajikawa - Administrative Assistant
Shion Kajikawa joined IAFOR after graduating from a web design institute in Nagoya, Japan. Building on her experience as an administrative
assistant, Shion assists the Events and Marketing team in administration and supports the Domestic Relations team in promoting IAFOR
within Japan. Her interests include traveling and communicating with people from different backgrounds.

iafor
publications

IAFOR Journals
The International Academic Forum’s Journals conform to the highest academic standardsof international peer review, and are published in accordance with the IAFOR publishingcommitment to make all of our published materials available online.
Journals FAQ

IAFOR’s Open AccessPublishing Committment
IAFOR is committed to providing ALL of
its publications in online form for no fee.
Researchers and scholars, regardless ofinstitutional affiliation and status, canaccess our academic journals, monographs,
magazine, conference materials and special
publications for no charge, wherever there
is internet access.
IAFOR will never ask authors tocontribute towards publication costs, or
engage in other such publishing practices
which we believe undermine academic
independence and integrity.

How are journal editors appointed?
Journal Editors are appointed by the International Academic Forum’s leadership, under theguidance of the Chairman of the International Advisory Board. The term of appointment isfor one issue, to be renewed by mutual consent.
How do we ensure academic integrity?
Once appointed, the editor is free to appoint his or her own editorial team and advisory
members. All papers published in the journal have been subjected to the rigorous andaccepted processes of academic peer review.
Neither editors nor members of the editorial team are remunerated for their work. Authors will never be asked to “contribute” towards publication costs.
How are papers selected?
Journal Editors may accept papers through an open call, and proposed articles may be sent
directly to the respective editors.
A small number of papers from the associated IAFOR conference proceedings may also be
selected by the journal editor(s) for reworking and revising subject to normal processes ofreview. It is expected that between 5 and 10 percent of papers included in any given conference proceedings will be developed for inclusion in the associated conference journal.
How are IAFOR Journals related to IAFOR conferences?
IAFOR’s journals reflect the interdisciplinary and international nature of our conferences
and are organized thematically. Papers included in the associated conference proceedings
may be considered for reworking by the editor(s), and would then be subjected to thesame processes of peer review as papers submitted by other means.

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan

Saturday Events
9:00-9:15
Welcome Address
Sakura Room 2F
9:15-10:00
MediAsia/FilmAsia Keynote Speaker: Gary E. Swanson
Sakura Room 2F[Coffee Break: 10:00-10:30]
10:30-11:30
MediAsia/FilmAsia Keynote Speaker: Bradley Hamm
Sakura Room 2F
11:30-12:00
Taiko Drum Performance
太鼓： Pronounced ‘Tai Ko’
Join us for a powerful performance by professional drummers, ‘Iris’
Sakura Room 2F

Parallel Sessions: 13:00-14:30, 14:45-16:15

16:30-18:00
Saturday Film Screening Session
IAFOR Open Film Competition 2013 Winners
Sakura Room 2F
18:30-21:30
Conference Dinner

2The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan

Saturday Session I: 13:00-14:30

Saturday Session I: 13:00-14:30

Room: Sakura A

MediAsia/FilmAsia - Interdisciplinary
Session Chair: Joel Campbell
0043 – 13:00-13:30
One Big Happy Family? Subverting Reaganism in Peggy Sue Got Married
Douglas Forster, Japan Women's University, Japan
0138 – 13:30-14:00
Japan’s “Abenomics” Media Coverage: The Converging Relationship between Print and Social Media
Beryl Hawkins, Temple University Japan, Japan
Barry Natusch, Nihon University, Japan
0233 – 14:00-14:30
Make It So: Using “Star Trek” to Illustrate Concepts of International Relations and Political Science
Joel Campbell, Troy University, Japan

Saturday Session I: 13:00-14:30

Room: Sakura B

MediAsia - Social Media & Communication Technology
Session Chair: Evangelina Papoutsaki
0055 – 13:00-13:30
Social Media's Impact on Indian News Media
Usha Rodrigues, Deakin University, Australia
0117 – 13:30-14:00
Social Media and Online Activism in Kazakhstan: A New Challenge for Authoritarianism?
Dila Beisembayeva, Unitec Institute of Technology, New ZealandEvangelina Papoutsaki, Unitec Institute of Technology, New ZealandElena Kolesova, Unitec Institute of Technology, New Zealand0080 – 14:00-14:30
Identity, Responsibility, then Politics: The Uyghur Diaspora, Facebook and the Construction of Identity Online
Rizwangul Nur-Muhammad, Unitec Institute of Technology, New Zealand
Giles Dodson, Unitec Institute of Technology, New ZealandEvangelina Papoutsaki, Unitec Institute of Technology, New Zealand
Heather Horst, Royal Melbourne Institute of Technology, Australia

Saturday Session I: 13:00-14:00

Room: Kashi

FilmAsia - Direction and Production
Session Chair: Celia Lam
0240 – 13:00-13:30
Being Liked: The Constructed Identity of Project-Based Workers in the New Zealand Film Industry
Lewis Tennant, Auckland University of Technology, New Zealand0241 – 13:30-14:00
Emotional Realism and Actuality: The Function of Prosumer and Social Media Aesthetics in Film Production
Celia Lam, The University of Notre Dame Australia, Australia

3

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan

Saturday Session I: 13:00-14:30

Saturday Session I: 13:00-14:30

Room: Kusu

MediAsia - Visual Communication
Session Chair: Te-Wei Liu
0201 – 13:00-13:30
The New Atheist Movement in the Blogosphere: Burlesque and Carnivalesque as Rhetorical Strategies in Visual Productions
Desideria Murti, University of Atma Jaya Yoguakarta, Indonesia
0225 – 13:30-14:00
How the Elements of Arquitectural Design, Color, Lighting and Layout of a Quick-service Restaurant Image (QSRI) Influences Perceived Value,
Customer Satisfaction and Revisit Intentions
Roy Lee, National Cheng Kung University, Taiwan
0218 – 14:00-14:30
Creating Visual Identity with Cultural Symbols and Local Fairy Tales - A Case Study: Packaging Beipu Oolong Tea
Te-Wei Liu, China University of Technology, Taiwan
Yuan Hsun Chuang, China University of Technology, Taiwan

Saturday Session I: 13:00-14:30

Room: Matsu

FilmAsia - Criticism and Theory
Session Chair: Vincent Silarde0037 – 13:00-13:30
The Perpetrator Cinema of Rithy Panh
Raya Morag, The Hebrew University, Israel
0135 – 13:30-14:00
Undefined Silhouettes: Nihilism and Transnationality in the Films of Masahiro Shinoda
Sean Koble, University of Oregon, USA
0213 – 14:00-14:30
Tensions in Philippines-Japan Relations and the Discourse of National Feminization in Contemporary Philippine Cinema
Vincent Silarde, University of the Philippines Diliman, Philippines

Saturday Session I: 13:00-14:30

Room: Ume

FilmAsia - Films, Festivals, and Fans / Digital Production
Session Chair: Yu Di Huang
0066 – 13:00-13:30
Reemergence of the Absence: A Case Study of Film Censorship and Audience in Contemporary China
Lianyuan Yi, The Chinese University of Hong Kong, Hong Kong
0271 – 13:30-14:00(Re)imagining Hong Kong Landscape and Geo-politics: Making Documentary as Method
Mavis Kit-Ying Chan, University of Sussex, UK
0143 – 14:00-14:30
From an Lee Martial Arts Chivalry to Pixar 3D Action Aesthetics
Yu Di Huang, National Taiwan University of Art, Taiwan
Rung Tai Lin, National Taiwan University of Art, Taiwan
Chun Wen Fang, Ta Tung University, Taiwan
Chien-Chih Lin, Chung Chou University of Science and Technology, Taiwan
Hsuan-Jan Kao, Ta Tung University, Taiwan

4The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan

Saturday Session I: 13:00-14:30

Saturday Session I: 13:00-14:30

Room: Fuji

MediAsia - Political Communication and Satire
Session Chair: Jannelle Ward0172 – 13:00-13:30
Public Deliberation in an Age of Visibility: Political Communication Analysis in Mexico
Gabriel Corral, Universidad Autonoma de Queretaro, Mexico
0100 – 13:30-14:00
Effects of Traditional Media use and Internet Use on Value Orientations in China---Evidences from Shanghai University Student Survey
Xiaojia Zhang, Hong Kong Baptist University, Hong Kong
0049 – 14:00-14:30
How Are Political Consumers Engaging with Social Media?
Janelle Ward, Erasmus University Rotterdam, Netherlands

5The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan

Saturday Session II 14:45-16:15

Saturday Session II 14:45-16:15

Room: Sakura A

FilmAsia - Criticism and Theory / Film History
Session Chair: James Rowlins
0255 – 14:45-15:15
A Multimodal Analysis of Ozu Yasujiro's An Autumn Afternoon (Sanma No Aji)
Timothy Pollock, Hagoromo University of International Studies, Japan
0267 – 15:15-15:45
American Democracy in Russia: Mikhalkov’s Remake of Lumet’s "Twelve Angry Men"
Anna Krivoruchko, University of Southern California, USA
0262 – 15:45-16:15
Old Genre, New Take: Neo-Noir's Critique of the Status Quo
James Rowlins, Singapore University of Design and Technology, Singapore

Saturday Session II 14:45-16:15

Room: Sakura B

MediAsia - Newspapers and Print Media / Media History
Session Chair: William Schulz
0249 – 14:45-15:15
A Review of the Academic Literature on Western News Reporting of China
John Roberts, University of Technology, Sydney, Australia
0242 – 15:15-15:45
The White Australian Policy and Its Reflection in News Articles about the Refugees - A Historical Research on the Sydney Morning Herald from1955 to 2013
Le Tam Tu, University of Technology, Sydney, Australia
0051 – 15:45-16:15
Control and the Modern News Worker: Autonomy and Resistance in an Evolving Newsroom
William Schulz, Winthrop University, USA

Saturday Session II 14:45-16:15

Room: Kashi

FilmAsia - Interdiscinplinary
Session Chair: Shu-Hui Huang
0015 – 14:45-15:15
Witnessing the Birth of Asian Hollywood through the Hong Kong Film Archive: An Informational Interview with the Head of the Hong Kong
Film Archive
Patrick Lo, University of Tsukuba, Japan
Richie Lam, Hong Kong Film Archive, Hong Kong
0265 – 15:15-15:45
Unearthing Antonio Ramos Espejo: Swallowed by Oblivion or Cast Out from the Genesis of Chinese Cinema?
Juan Ignacio Toro Escudero, East China Normal University, China
0028 – 15:45-16:15
Dark Culture and Communication: The Cinematic City of Hong Kong
Shu-Hui Huang, Hsuan Chuang University, Taiwan

6

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan

Saturday Session II 14:45-16:15

Saturday Session II 14:45-16:15

Room: Kusu

MediAsia - Critical and Cultural Studies, Gender and Communication
Session Chair: Patcharaporn Deewong0003 – 14:45-15:15
The Representation of Women's Sexual Subjectivities in Republican China: A Case Study of Ling Long Women's Magazine (1931-1937),
Shanghai
Peilin Zhang, The Chinese University of Hong Kong, Hong Kong
0250 – 15:15-15:45
The Agency of Women’s Sexual Discourse in Taiwan
Ya-Wen Chen, National Chiao Tung University, Taiwan
0193 – 15:45-16:15
Self-presentation of Thai Women on Dating Websites for Seeking Foreigner Men
Patcharaporn Deewong, Bangkok University, Thailand

Saturday Session II 14:45-16:15

Room: Matsu

MediAsia - International Communication
Session Chair: Sukanya Buranadechachai
0180 – 14:45-15:15
Media Representations of ASEAN: The Thai Discourse of Regional Identities
Asawin Nedpogaeo, National Institute of Development Administration (NIDA), Thailand
0086 – 15:15-15:45
Socio-Cultural Influence on the Creation of a Cultural Production: The Case Study of the ASEAN Perspective of Bangkok Documentary
Phimmook Lohakul, Bangkok University, Thailand
0006 – 15:45-16:15
Past, Present, and Future: Roles and Trends of Thai Community Newspapers in Los Angeles
Sukanya Buranadechachai, Burapha University, Thailand

Saturday Session II 14:45-16:15

Room: Ume

MediAsia - Political Communication and Satire
Session Chair: Panurit Sarasombat
0092 – 14:45-15:15
Spatialization of Ownership in Indonesian Broadcast Industry: Study on Media Division of Kompas Gramedia Group
Isma Adila, Brawijaya University, Indonesia
Indha Novita Putri, Brawijaya University, Indonesia
0074 – 15:15-15:45
News Reporting and News Management on the Issue of Righteousness in Political Behaviors of a Head of the Government: A Case Studyof General Surayut Chulanont from the Perspectives of the Thai Daily Newspaper from 2006 to 2008 B.E.
Songyot Buaphuean, Burapha University, Thailand
0099 – 15:45-16:15
Information Technology (IT) and Political Communication of North Korea
Panurit Sarasombat, National Institute of Development Administration, Thailand
Alhuda Chanitphattana, National Institute of Development Administration, Thailand

7

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan

Saturday Session II 14:45-16:15

Saturday Session II 14:45-16:15

Room: Fuji

FilmAsia - Criticism and Theory
Session Chair: Sandra Meiri
0158 – 14:45-15:15
Sound Used in the Movies: Hou Hsiao-Hsien and Wong Kar-Wai's Film Works
Chun-Wen Fang, Tatung University, Taiwan
Li-Chieh Chen, Tatung University, Taiwan
Min-Chih Lee, Chung Chou University of Science and Technology, Taiwan
Yu Di Huang, Chung Chou University of Science and Technology, Taiwan
0154 – 15:15-15:45
Modernist Aesthetics: Abstraction and Figuration in the Film Works of Wong Kar-wai
Jingjing Song, Hong Kong Baptist University, Hong Kong
0038 – 15:45-16:15
The Film Is Out of Joint: Mainstream Cinema and Fantasy Reconsidered
Sandra Meiri, The Open University of Israel, Israel
Odeya Kohen-Raz, The Open University of Israel, Israel

8The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan

Saturday Poster Session I 14:45-16:15

Saturday Poster Session I 14:45-16:15

Room: Kiku

MediAsia/FilmAsia - Interdisciplinary
0203 MediAsia - Digital Media and Use of New Technology in Newsgathering
Connectedness, Identity or Alienation: Internet as the Communicational Tool in Indigenous Community
Yu Pei Chang,National Chiao Tung University, Taiwan
0261 MediAsia - Media Disaster Coverage
Comparison of Front-page Headlines in Japanese Regional and National Newspapers
David Bohacs, Tohoku University, Japan
Kazunori Kawamura, Tohoku University, Japan0089 MediAsia - Critical and Cultural Studies, Gender and Communication
Locating Hybrid Identity Formations: Readings on Mississippi Masala, The Namesake and Bhaji on the Beach
Rukmini Kakoty, Sikkim Central University, India
0152 FilmAsia - Film History
The Society Transformation in Urban China, Building Contemporary Chinese Cinema Today
Emilie Tran, University of Saint Joseph, Macao
Tome Quadros, University of Saint Joseph, Macao

16:30-18:00
Saturday Film Screening Session
IAFOR Open Film Competition 2013 Winners
Sakura Room 2F

18:30-21:30
A Night Out in Osaka: Conference Dinner (Ticketed and Optional)
Come and join your fellow delegates on an evening out in a Japanese Izakaya,
with a good mix of food and drink to suit all tastes.
This is ticketed at JPY 5,000 and there are a limited number of spaces.
Please meet in the lobby of the hotel at 18:30.

9

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan

Sunday Session I 9:00-10:30

Sunday Session I 9:00-10:30

Room: Kashi

MediAsia - Advertising, Marketing, & Public Relations
Session Chair: Cheng Ean
0194 – 9:00-9:30
Media Use in Anti-Corruption Campaign of the Office of Nationalanti-Corruption Commission During the Year 1999-2010
Pichit Thi-in, Chandrakaseam Rajabhat University, Thailand
0212 – 9:30-10:00
Engage People with Out of Home Media
Siripan Krasaesan, National Institute of Development Administration, Thailand
0214 – 10:00-10:30
Social Media and Public Relations: The Perception and Adoption of Facebook by Malaysian Public Relations Consultancies as Effective
External Communication Tool
Cheng Ean (Catherine) Lee, Sunway University, Malaysia
Frannie Low, Tunku Abdul Rahman College, Malaysia

Sunday Session I 9:00-10:30

Room: Kusu

MediAsia - Social Media & Communication Technology
Session Chair: Lourdes Portus
0107 – 9:00-9:30
Characterizing Health-Related Cues to Action: Using Yelp Reviews of Restaurants in Hawaii's Oahu Island
Weranuj Ariyasriwatana, University of Hawaii, USA
Wayne Buente, University of Hawaii, USA
Melissa Oshiro, University of Hawaii, USA
Dennis Streveler, University of Hawaii, USA
0181 – 9:30-10:00
Online Eve: A Comparative Visual Content Analysis on the Representations of Filipina in Google and Yahoo
Khristalyn Fraginal, Southern Luzon State University, Philippines
0014 – 10:00-10:30
Internet Literacy: Levels of Literacy among of Selected Filipinos across Economic Classes
Lourdes Portus, University of the Philippines, Philippines

Sunday Session I 9:00-10:30

Room: Matsu

FilmAsia - Criticism and Theory / Issues
Session Chair: Veronica Isla0128 – 9:00-9:30
The Good Priest and the Vampire: Park Chan-wook's Thirst (2009)
Steve Choe, University of Iowa, USA
0168 – 9:30-10:00“Our Fear Has Taken on a Life of Its Own”: The Monster-Child in Japanese Horror Film of The Lost DecadeJessica Balanzateguim, University of Melbourne, Australia
0169 – 10:00-10:30
Issues and Challenges Facing the Philippine Film Industry vis-à-vis Other Asian Countries
Veronica Isla, University of Asia & the Pacific, Philippines

12

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan
Sunday Session 1: 9:00-10:30

Sunday Session 1: 9:00-10:30

Room: Ume

MediAsia - Critical and Cultural Studies / Mass Communication
Session Chair: Kaberi Chakrabarti
0239 – 9:00-9:30"Eatable Media Image"? Food in Culture Industry and the Consumer Culture
Yi Ling Chung, College of Humanities and Social Sciences, Taiwan
Yu Pei Chang, College of Humanities and Social Sciences, Taiwan
0228 – 9:30-10:00
Exploring the Notions of an Indigenous Presence in the Public Sphere of Mining Discourse: The Alangan Mangyan's "Enclaved Public"
Rikki Lee Mendiola, University of the Philippines Los Baños, Philippines
0039 – 10:00-10:30
Gender Justice and Social Media Networking in India: New Frontiers in "Connectedness"
Kaberi Chakrabarti, University of Calcutta, India

Sunday Session 1: 9:00-10:30

Room: Fuji

MediAsia - Media Management & Broadcast Media
Session Chair: Ndivhoniswani Tshidzumba
0083 – 9:00-9:30
A Model for Program Projects Selection for Commercial Television Stations
Kuei-Lun Chang, Ming Chuan University, Taiwan	
 0195 – 9:30-10:00
The Challenges and Solution in the Preservation of Digital Heritage
Richard Yu-chang Li, Griffith University, Australia
Alan Wee-Chung Liew, Griffith University, Australia
0199 – 10:00-10:30
The Feasibility of Regional Television Services in South Africa
Ndivhoniswani Tshidzumba, Tshwane University of Technology, South Africa

Sunday Session 1: 9:00-10:30

Room: Hana

MediAsia - Journalism / Communication
Session Chair: Candice Roberts
0035 – 9:00-9:30
The Role of Online Media in the Public's Agenda Setting on the Crisis Situation: Case on Floods, Jakarta 2013
Yudi Perbawaningsih, Atma Jaya Yogyakarta University, Indonesia
0174 – 9:30-10:00
Tweeting, Friending, Reporting: Social Media Use Among Journalism Academics, Students and Graduates in the Asia-PacificNasya Bahfen, UNSW, Australia
Alexandra Wake, RMIT, Australia
0222 – 10:00-10:30
CouchSurfing and Connectivity: An International Hybrid Collective in the United States, Japan and Beyond
Candice Roberts, Drexel University, USA

13

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan
Sunday Session II: 10:45-12:15

Sunday Session II: 10:45-12:15

Room: Kashi

MediAsia - Cultural Studies and Communication
Session Chair: Seiko Yasumoto
0115 – 10:45-11:15
Cosplayed Identity: Influence of Cosplay Subculture in the Identity Formation of the Filipino YouthPrincess Catherine Pabellano, Southern Luzon State University, Philippines
0175 – 11:15-11:45
Traveling Meanings: A Mexican Approach on Naruto's Morality
Rosario Barba Gonzalez, Universidad Autonoma de Queretaro, Mexico0245 – 11:45-12:15
Adaptation of the Manga ‘Jin 仁’: Remaking into TV Drama, Film and Theatre
Seiko Yasumoto, The University of Sydney, Australia

Sunday Session II: 10:45-11:45

Room: Kusu

FilmAsia - Interdisciplinary
Session Chair: Nattapong Yamcharoen0166	
  – 10:45-11:15
Traditional Chinese Aesthetics in "Life of Pi": An Analysis of Traditional Chinese Aesthetics in Ang Lee's Films under Contemporary Context
Lin Li, Hong Kong Baptist University, Hong Kong
0120 – 11:15-11:45
Luang Prabang Film Festival: 3 Years of Strength with the Power of Movie Fanatics to Enhance Filmmaking in Southeast Asia
Nattapong Yamcharoen, Kasembundit University, Thailand

Sunday Session II: 10:45-12:15

Room: Matsu

FilmAsia / MediAsia – Interdisciplinary
Session Chair: Barry Natusch0024 – 10:45-11:15
Identity Narratives, Social Memory and Intercultural Communication in Cyberspace
Rosa Cabecinhas, University of Minho, Portugal
0016 – 11:15-11:45
Documentary Film and The Public Sphere
Vincent Piturro, Metropolitan State University of Denver, USA
0147 – 11:45-12:15
Mapping Narrative Trajectories in Documentary Films
Barry Natusch, Nihon University, Japan
Beryl Hawkins, Temple University Japan, Japan

14

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan
Sunday Session II: 10:45-12:15

Sunday Session II: 10:45-12:15

Room: Ume

MediAsia - Interdisciplinary
Session Chair: Tomos Grau de Pablos
0164 – 10:45-11:15
The Coming Apart of Essence and Existence in Avatars
Paolo Casani, University of London, UK
0019 – 11:15-11:45
How Multicultural Experience Enhance Acceptance of Western Media Among Russian Students Abroad
Elizaveta Shalagina, National Cheng Kung University, Taiwan
Shyhnan Liou, National Cheng Kung University, Taiwan
0118 – 11:45-12:15"Universal" Video Games? Reintroduction and Influence of Cultural and Social Identities in the Virtual World
Tomás Grau de Pablos, Universitat Autónoma de Barcelona, Spain

Sunday Session II: 10:45-11:45

Room: Fuji

MediAsia - Communication
Session Chair: Ritsu Katsumata
0191 – 10:45-11:15
A Study on Social Impact of Internet on Students of State Universities in Tamil Nadu, India
Arumugam Balasubramanian, Amrita Vishwa Vidyapeetham, India
0142 – 11:15-11:45
The Influencing Factors Pressuring Thai Women toward Beauty and Appearance
Siripak Seewan, Chulalongkorn University, Thailand

Sunday Session II: 10:45-12:15

Room: Hana

MediAsia - Social Media & Communication Technology
Session Chair: Onur Dursun
0217 – 10:45-11:15
Chinese Social Media as a Dominated Public Sphere: A Case Study of the 18th National Congress of the Communist Party of China on Sina Weibo
Yanshuang Zhang, The University of Queensland, Australia
John Harrison, The University of Queensland, Australia
Sean Rintel, The University of Queensland, Australia
Daniel Angus, The University of Queensland, Australia
0085 – 11:15-11:45
Public Relations Stategies on Social Media
Chomchanai Bunluesintu, National Institute of Development Administration, Thailand
Apichat Puksawadde, National Institute of Development Administration, Thailand
0163 – 11:45-12:15
Efforts of Control of Political Power over the Social Media in Turkey
Onur Dursun, University of Hittite, Turkey

15

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan
Sunday Session III: 13:00-14:30

Sunday Session III: 13:00-14:30

Room: Kashi

MediAsia - Critical and Cultural Studies, and Communication
Session Chair: Harry Carley
0103 – 13:00-13:30
Young Adults’ TV Consumption and Their Implementation of Filial Piety in Taiwan
Ting-Yu Chen, Nanhua University, Taiwan
0022 – 13:30-14:00
Never Seen or Dejá Vu? The Evolving Press Business Ecology
Rui Novais, CSRC/University of Minho, Portugal
Hugo Ferro, CSRC/University of Minho, Portugal
0260 – 14:00-14:30
Wikis and the World: Connecting Japanese Non-English Majors
Harry Carley, Matusyama University, Japan

Sunday Session III: 13:00-14:00

Room: Kusu

FilmAsia - Biography
Session Chair: Robert Cross
0209 – 13:00-13:30
Retelling the Nation: Narrating the Nation through Biopics
Preeti Kumar, St. Teresa's College, India
0204 – 13:30-14:00
Sandhya Suri's I for India: Giving Voice to Transnational Identity in a Pre-social Media Era
Robert Cross, Doshisha University, Japan

Sunday Session III: 13:00-14:30

Room: Matsu

MediAsia - Newspapers / Newsgathering
Session Chair: Yeslam Al-Saggaf
0126 – 13:00-13:30
The Influence of Political Communication Network on Thai Newspaper Agendas
Kritiya Rujichok, Nakhon Pathom Rajabhat University, Thailand
0182 – 13:30-14:00
Relationship between Belief Factors with the Teenagers’ Acceptance of the Newspapers
Akmar Hayati Ahmad Ghazali, Universiti Putra Malaysia, Malaysia
Siti Zobidah Omar, Universiti Putra Malaysia, Malaysia
Jusang Bolong, Universiti Putra Malaysia, Malaysia
Nor Shahila Mansor, Universiti Putra Malaysia, Malaysia
0050 – 14:00-14:30
Arabs Motives for Using New Media: A Uses and Gratifications Perspective
Yeslam Al-Saggaf, Charles Sturt University, Australia

16

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan
Sunday Session III: 13:00-14:30

Sunday Session III: 13:00-14:30

Room: Ume

MediAsia - Broadcast Media & Globalization / Mass Communication
Session Chair: Kanyika Shaw
0234 – 13:00-13:30
Community Radio Use to Providing Knowledge of Media Literacy among the Elderly in Rural, Thailand
Suphannee Burnell, University of Phayao, Thailand
0060 – 13:30-14:00
The Action Research of Synthesizing Lessons of Suitable Radio Program for Children in the East of Thailand
Chitapha Sookplam, Burapha University, Chonburi, Thailand
Pongsin Prompitak, Burapha University, Chonburi, Thailand
0112 – 14:00-14:30
The Future of Radio in Thailand After Digitalization: Dead or Alive?
Kanyika Shaw, ASEAN Media and Communication Studies and Research Center, Thailand

Sunday Session III: 13:00-14:30

Room: Fuji

MediAsia - Social Media & Communication Technology
Session Chair: Zaitul Azma Zainon Hamzah
0094 – 13:00-13:30
Social Media and Media Literacy in Thailand
Nudee Nupairoj, National Institute of Development Administration, Thailand
0189 – 13:30-14:00
The Use of Social Media in Thailand
Suchat Sritama, National Institute of Development Administration, Thailand
0005 – 14:00-14:30
Influence of Impoliteness Strategy in The Social Media on Youth Development
Zaitul Azma Zainon Hamzah, Universiti Putra Malaysia, Malaysia
Siti Zobidah Omar, Universiti Putra Malaysia,Malaysia
Ahmad Fuad Mat Hassan, Universiti Putra Malaysia, Malaysia

Sunday Session III: 13:00-14:30

Room: Hana

MediAsia - Critical and Cultural Studies / Gender
Session Chair: Yuyun Riana0133	
  – 13:00-13:30
Indonesian Female Beauty Concept: Does It Take into Account the Traditional Values?
Desi Prianti, Brawijaya University, Indonesia
0063 – 13:30-14:00
A TV Advertisement as Viewed by Cultural Studies
Ali Bolhasani, Payam-e-Noor University, Iran

0082 – 14:00-14:30
Female Teenager's Perception toward Indonesian Boyband's Masculinity in the 2010
Yuyun Riani, Brawijaya University, Indonesia
Dyan Rahmiati, Brawijaya University, Indonesia
Aris Prasetyo, Brawijaya University, Indonesia

17The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan
Sunday Session IV: 14:45-16:15

Sunday Session IV: 14:45-16:15

Room: Kashi

MediAsia - Critical and Cultural Studies, and Communication
Session Chair: Torsten Schaar0122	
  – 14:45-15:15
Malaysian eStories: The Passing of Oral Traditions
Wan Aida Wan Yahaya, Universiti Teknologi MARA (UiTM), Malaysia0153	
  – 15:15-15:45
Applying an Evaluation Model for Media Performance on Taiwanese Cinema
Ying-Ying Chen, National United University, Taiwan0079	
  – 15:45-16:15
Intercultural Awareness-Building Through German Feature Films by Malaysian Students in Preparation for Their Studies in Germany
Torsten Schaar, University Putra Malaysia, Malaysia
Nicole Ogasa, International Education College, Malaysia
Mirjam Häger, German Malaysian Institute, Malaysia

Sunday Session IV: 14:45-16:15

Room: Kusu

MediAsia - Social Media & Communication Technology
Session Chair: Khaled Al-Qahs
0105	
  – 14:45-15:15
Degradation of Politeness: Social Media’s Fault?
Fitri Oktaviani, Brawijaya University, Indonesia
Yun Laturrakhmi, Brawijaya University, Indonesia0140	
  – 15:15-15:45
The Utilities of New Media for Indonesian Organic Community
Gayatri Atmadi, University of Al Azhar Indonesia, Indonesia0045	
  – 15:45-16:15
The Information Importance of Using Twitter Among Selected Faculty Members
Khaled Al-Qahs, Kuwait University, Kuwait
Yagoub Al-Kandari, Kuwait University, Kuwait

Sunday Session IV: 14:45-16:15

Room: Matsu

MediAsia - Advertising, Marketing, & Public Relations
Session Chair: Brian Villaverde0124	
  – 14:45-15:15
A Cross-cultural Content Analysis of TV Commercials in Indonesia and Japan: Standardization and Adaptation in Advertising
Vinidya Almierajati, Osaka University, Japan0090	
  – 15:15-15:45
The Influence of Advertising in Thai Local Cable TV on the Audience's Attitudes and Behaviour
Sarunthita Chanachaiphuwapat, National Institute of Development Administration, Thailand
0108 – 15:45-16:15
Value-added Ads: An Analysis of Award-winning Advertisements in the Philippines
Brian Villaverde, Southern Luzon State University, Philippines

18

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan
Sunday Session IV: 14:45-16:15

Sunday Session IV: 14:45-16:15

Room: Ume

MediAsia - Visual Communication
Session Chair: Tara McLennan
0159 – 14:45-15:15
Visual Social Communication Through Photographic Images
Husaini Yaacob, Universiti Teknologi Mara, Malaysia
Mustaffa Halabi Azahari, Universiti Teknologi Mara, Malaysia
Adzrool Idzwan Ismail, Universiti Teknologi Mara, Malaysia0157	
  – 15:15-15:45
Discussion and Research of Motion Picture Aesthetics on Smart Mobile Devices
Hsuan Jan Kao, Tatung University, Taiwan0134	
  – 15:45-16:15
Killing Time: New Memory and Smartphone Photography
Tara McLennan, University of Technology, Australia
Sunday Session IV: 14:45-16:15

Room: Fuji

MediAsia - Broadcast / Digital Media & Globalization
Session Chair: Phattar Burarak0139	
  – 14:45-15:15
Privatisation, Convergence and Broadcasting Regulations: A Case Study of the Indian Television Industry
Padma Rani, Manipal University, India0102	
  – 15:15-15:45
An Analysis of Television News Procedure of Televistion Stations by Using Social Media in Thailand via Ethical Approach
Pnomsit Sonprajuk, Naresuan University, Thailand0192	
  – 15:45-16:15
Community Television in the mist of Digitalization in Thailand: Policy and Community’s PracticePhattar Burarak, University of Phayao, Thailand

19

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan
Sunday Panel Session IV: 14:45-16:15

Sunday Panel Session IV: 14:45-16:15

Room: Hana

MediAsia - International Communication
Session Chair: Jane Mills0023	
  MediAsia - International Communication
Screening Otherness: The Potential of Screen Literacy Learning for Cosmopolitan Knowledge and Understanding
Jane Mills, University of New South Wales, Australia
Hirotoshi Yaginuma, Niigata University, Japan
Yoshikazu Shiobara, Keio University, Japan
Shinsuke Funaki, Fukui Prefectural University, Japan
Shuji Nakayama, Japan Institute of the Moving Image, Japan

Sunday Closing Session: 16:30-17:45

16:30-17:15
Sunday Featured Speaker: Jerry Platt
Kiku Room 2F
17:15-17:45
Sunday Closing Address: Gary E. Swanson
Kiku Room 2F
Conference Photograph

	
  

20

The Fourth Annual Asian Conference on Media and Mass Communication 2013
The Second Asian Conference on Film and Documentary 2013

Osaka, Japan
Virtual Presentations

0111 MediAsia - Digital Media and Use of New Technology in Newsgathering
Inside Newsroom: Social Media & News Production in the UAE
Sabir Haque, Manipal University Dubai, UAE
Seena Biju, Manipal University Dubai, UAE
0155 MediAsia - Mass Communication
Narrative News: How the Factuality of Narrative Style News and Fictions Affects Readers' Emotional and Cognitive Response
Chang Ui Chun, Korea Advanced Institute of Science and Technology, Korea
Chungkon Shi, Korea Advanced Institute of Science and Technology, Korea
0173 MediAsia - Mass Communication
Dialogue in Communicating Social Science in the Context of Indonesia
Suranti Trisnawati, Institut Teknologi Bandung, Indonesia
0252 MediAsia - Critical and Cultural Studies, Gender and Communication
Learning on the Move: The Value of Student Cultural Study Trips
Patrick Shaun Ford, Hong Kong Design Institute, Hong Kong
Nina Yiu Lai Lei, Hong Kong Design Institute, Hong Kong
0084 MediAsia - Social Media & Communication Technology
The Evolution of the Technological Characteristics of Media Websites
Nikos Antonopoulos, Aristotle University of Thessaloniki, Greece
Andreas Veglis, Aristotle University of Thessaloniki, Greece
0248 MediAsia - Social Media & Communication Technology
Social Activities on Microblog: Exploring Fighting Against Human Trafficking on Weibo
Anli Xiao, University of Missouri-Columbia, USA
0029 FilmAsia - Documentary History
Disorder and Excavating the Future from the Past
Yongan Wu, University of North Florida, USA
Nicholas de Villiers, University of North Florida, USA
0076 FilmAsia - Criticism and Theory
Symbolism and Ray's Film: A Study of Symbolic Nuances Representing the Human Insecurities in the Film Nayak (The Hero)
Arunabh Banerjee, University of Petroleum and Energy Studies, India
0232 MediAsia - Documentary Photography
Soldiers with Disabilities in the South African National Defence Force: Documentary Photography as a Means to AwarenessMarius Sullivan, Tshwane University of Technology, South Africa
Rudi Wynand De Lange, Tshwane University of Technology, South Africa
Waldemar Bussiahn, Tshwane University of Technology, South Africa

22

A-Z Index of Authors
Adila, Isma
Al-Kandari, Yagoub
Al-Qahs, Khaled
Al-Saggaf, Yeslam
Almierajati, Vinidya
Angus, Daniel
Antonopoulos, Nikos
Ariyasriwatana, Weranuj
Atmadi, Gayatri
Azahari, Mustaffa Halabi
Bahfen, Nasya
Balanzateguim, Jessica
Balasubramanian, Arumugam
Banerjee, Arunabh
Beisembayeva, Dila
Biju, Seena
Bohacs, David
Bolhasani, Ali
Bolong, Jusang
Buaphuean, Songyot
Buente, Wayne
Bunluesintu, Chomchanai
Buranadechachai, Sukanya
Burarak, Phattar
Burnell, Suphannee
Bussiahn, Waldemar
Cabecinhas, Rosa
Campbell, Joel
Carley, Harry
Casani, Paolo
Chakrabarti, Kaberi
Chan, Mavis Kit-Ying
Chanachaiphuwapat, Sarunthita
Chang, Kuei-Lun
Chang, Yu Pei
Chanitphattana, Alhuda
Chen, Li-Chieh
Chen, Ting-Yu
Chen, Ya-Wen
Chen, Ying-Ying
Choe, Steve
Chuang, Yuan Hsun
Chun, Chang Ui
Corral, Gabriel
Cross, Robertde Villiers, Nicholas
Deewong, Patcharaporn
Di Huang, Yu
Di Huang, Yu
Dodson, Giles
Dursun, Onur
Escudero, Juan Ignacio Toro
Fang, Chun Wen
Fang, Chun-Wen
Ferro, Hugo
Forster, Douglas

0092
0045
0045
0050
0124
0217
0084
0107
0140
0159
0174
0168
0191
0076
0117
0111
0261
0063
0182
0074
0107
0085
0006
0192
0234
0232
0024
0233
0260
0164
0039
0271
0090
0083
0203
0099
0158
0103
0003
0153
0128
0218
0155
0172
0294
0029
0193
0143
0158
0080
0163
0265
0143
0158
0022
0043

p. 7
p. 18
p. 18
p. 16
p. 18
p. 15
p. 22
p. 12
p. 18
p. 19
p. 13
p. 12
p. 15
p. 22
p. 3
p. 22
p. 9
p. 17
p. 16
p. 7
p. 12
p. 15
p. 7
p. 19
p. 17
p. 22
p. 14
p. 3
p. 16
p. 15
p. 13
p. 4
p. 18
p. 13
p. 13
p. 7
p. 8
p. 16
p. 7
p. 18
p. 12
p. 4
p. 22
p. 5
p. 16
p. 22
p. 7
p. 4
p. 8
p. 3
p. 15
p. 6
p. 4
p. 8
p. 16
p. 3

Fraginal, Khristalyn
Funaki, Shinsuke
Genre, Old
Ghazali, Akmar Hayati Ahmad
Gonzalez, Rosario Barba
Grau de Pablos, Tomás
Häger, Mirjam
Hamzah, Zaitul Azma Zainon
Haque, Sabir
Harrison, John
Hassan, Ahmad Fuad Mat
Hawkins, Beryl
Hawkins, Beryl
Horst, Heather
Huang, Shu-HuiIsla, Veronica
Ismail, Adzrool Idzwan
Kakoty, Rukmini
Kao, Hsuan Jan
Kao, Hsuan-Jan
Kawamura, Kazunori
Koble, Sean
Kohen-Raz, Odeya
Kolesova, Elena
Krasaesan, Siripan
Krivoruchko, Anna
Kumar, PreetiLam, Celia
Lam, Richie
Laturrakhmi, Yun
Lee Mendiola, Rikki
Lee, Cheng Ean
Lee, Min-Chih
Lee, Roy
Li, Lin
Li, Richard Yu-chang
Liew, Alan Wee-Chung
Lin, Chien-Chih
Ling Chung, Yi
Liou, Shyhnan
Liu, Te-Wei
Lo, Patrick
Lohakul, Phimmook
Low, Frannie
Mansor, Nor Shahila
McLennan, Tara
Meiri, Sandra
Mills, Jane
Morag, Raya
Murti, Desideria
Nakayama, Shuji
Narratives, Identity
Natusch, Barry
Natusch, Barry
Nedpogaeo, Asawin
Novais, Rui

0181
0023
0262
0182
0175
0118
0079
0005
0111
0217
0005
0138
0147
0080
0028
0169
0159
0089
0157
0143
0261
0135
0038
0117
0212
0267
0209
0241
0015
0105
0228
0214
0158
0225
0166
0195
0195
0143
0239
0019
0218
0015
0086
0214
0182
0134
0038
0023
0037
0201
0023
0024
0138
0147
0180
0022

p. 12
p. 20
p. 6
p. 16
p. 14
p. 15
p. 18
p. 17
p. 22
p. 15
p. 17
p. 3
p. 14
p. 3
p. 6
p. 12
p. 19
p. 9
p. 19
p. 4
p. 9
p. 4
p. 8
p. 3
p. 12
p. 6
p. 16
p. 3
p. 6
p. 18
p. 13
p. 12
p. 8
p. 4
p. 14
p. 13
p. 13
p. 4
p. 13
p. 15
p. 4
p. 6
p. 7
p. 12
p. 16
p. 19
p. 8
p. 20
p. 4
p. 4
p. 20
p. 14
p. 3
p. 14
p. 7
p. 16

A-Z Index of Authors
Novita Putri, Indha
Nupairoj, Nudee
Nur-Muhammad, Rizwangul
Ogasa, Nicole
Oktaviani, Fitri
Omar, Siti Zobidah
Omar, Siti Zobidah
Oshiro, Melissa
Pabellano, Princess Catherine
Papoutsaki, Evangelina
Papoutsaki, Evangelina
Pei Chang, Yu
Perbawaningsih, Yudi
Piturro, Vincent
Pollock, Timothy
Portus, Lourdes
Prasetyo, Aris
Prianti, Desi
Prompitak, Pongsin
Puksawadde, Apichat
Quadros, Tome
Rahmiati, Dyan
Rani, Padma
Riani, Yuyun
Rintel, Sean
Roberts, Candice
Roberts, John
Rodrigues, Usha
Rowlins, James
Rujichok, Kritiya
Sarasombat, Panurit
Schaar, Torsten
Schulz, William
Seewan, Siripak
Shalagina, Elizaveta
Shaun Ford, Patrick
Shaw, Kanyika
Shi, Chungkon
Shiobara, Yoshikazu
Silarde, Vincent
Song, Jingjing
Sonprajuk, Pnomsit
Sookplam, Chitapha
Sritama, Suchat
Streveler, Dennis
Sullivan, Marius
Tai Lin, Rung
Tam Tu, Le
Tennant, Lewis
Thi-in, Pichit
Tran, Emilie
Trisnawati, Suranti
Tshidzumba, Ndivhoniswani
Veglis, Andreas
Villaverde, Brian
Wake, Alexandra

0092
0094
0080
0079
0105
0182
0005
0107
0115
0117
0080
0203
0035
0016
0255
0014
0082
0133
0060
0085
0152
0082
0139
0082
0217
0222
0249
0055
0262
0126
0099
0079
0242
0142
0019
0252
0060
0155
0023
0213
0154
0102
0060
0189
0107
0232
0143
0242
0240
0194
0152
0173
0199
0084
0108
0174

p. 7
p. 17
p. 3
p. 18
p. 18
p. 16
p. 17
p. 12
p. 14
p. 3
p. 3
p. 9
p. 13
p. 14
p. 6
p. 12
p. 17
p. 17
p. 17
p. 15
p. 9
p. 17
p. 19
p. 17
p. 15
p. 13
p. 6
p. 3
p. 6
p. 16
p. 7
p. 18
p. 6
p. 15
p. 15
p. 22
p. 17
p. 22
p. 20
p. 4
p. 8
p. 19
p. 17
p. 17
p. 12
p. 22
p. 4
p. 6
p. 3
p. 12
p. 9
p. 22
p. 13
p. 22
p. 18
p. 13

Ward, Janelle
Wu, Yongan
Wynand De Lange, Rudi
Xiao, AnliYaacob, Husaini
Yaginuma, Hirotoshi
Yahaya, Wan Aida Wan
Yamcharoen, Nattapong
Yasumoto, Seiko
Yi, Lianyuan
Yiu Lai Lei, Nina
Zhang, Peilin
Zhang, Xiaojia
Zhang, Yanshuang

0049
0029
0232
0248
0159
0023
0122
0120
0245
0066
0252
0003
0100
0217

p. 5
p. 22
p. 22
p. 22
p. 19
p. 20
p. 18
p. 14
p. 14
p. 4
p. 22
p. 7
p. 5
p. 15

Thank You
Our academic events would not be what they were without a commitment to ensuring adherence to international norms of abstract peer
review. We would like to thank the following scholars who have acted as reviewers for the MediAsia/FilmAsia2013 Conference.
Isma Adila, Brawijaya University , Indonesia
Yeslam Al-Saggaf, Charles Sturt University, Australia
Weranuj Ariyasriwatana, University of Hawaii, USA
Hermie Articona, University of North Florida, USA
Achyut Aryal, University of North Florida, USA
Almir John Bagabaldo, Brawijaya University , Indonesia
Samaila Balarabe, Winthrop University, USA
Arunabh Banerjee, Banaras Hindu University, India
Ali Bolhasani, Tehran Payam Noor University, Iran
Sukanya Buranadechachai, Burapha University, Thailand
Kaberi Chakrabarti, University of Calcutta, India
Kuei-Lun Chang, Ming Chuan University, Taiwan
Ting-Yu Chen, Nanhua University, Taiwan
Giles Dodson, UNITEC Institute of Technology, New Zealand
Tommaso Durante, University of Minho, Portugal
Emma Felton, National Institute of Development Administration, Thailand
Douglas Forster, Japan Women’s University, Japan
Sunil Gaikwad, Burapha University, Thailand
Shu-Hui Huang, Hsuan Chuang University, Taiwan
Rukmini Kakoty, Sikkim Central University, India
Nithila Kanagasabai, Atma Jaya Yogyakarta University, Indonesia
Chien-Yu Kao, University of North Florida, USA
Shweta Kishore, Kuwait University, Kuwait
Rinasari Kusuma, The Chinese University of Hong Kong, Hong Kong
Phimmook Lohakul, Bangkok University, Thailand
Syed Mahfujul Haque Marjan, National Cheng Kung University, Taiwan
Mohammad Reza Manifar, Kuwait University, Kuwait
Sandra Meiri, The Open University of Israel, Israel
Jane Mills, University of New South Wales, Australia
Aida Mokhtar, The Chinese University of Hong Kong, Hong Kong
Raya Morag, The Hebrew University, Israel
Seram Neken, Burapha University, Thailand
Rui Novais, National Cheng Kung University, Taiwan
Nudee Nupairoj, National Institute of Development Administration, Thailand
Jojit Aero Onate, Burapha University, Thailand
Meenakshi Pawha, National Institute of Development Administration, Thailand
Yudi Perbawaningsih, Atma Jaya Yogyakarta University, Indonesia
Vincent Piturro, Metropolitan State University of Denver, USA
Vikanda Pornsakulvanich, The Chinese University of Hong Kong, Hong Kong
Louirdes Portus, University of the Philippines, The Philippines
Hili Ratzon, Burapha University, Thailand
Kausik Ray, University of Calcutta, India
Usha Rodrigues, Deakin University, Australia
Panurit Sarasombat, National Institute of Development Administration, Thailand
Torsten Schaar, University Putra Malaysia, Malaysia
William Schulte, Winthrop University, USA
Elizaveta Shalagina, National Cheng Kung University, Taiwan
Chitapha Sookplam, Burapha University, Thailand
Tina Tomazic, Tehran Payam Noor University, Iran
Muhammad Bashir Usman, Winthrop University, USA
Andreas Veglis, Aristotle University of Thessaloniki, Greece
Lianyuan Yi, The Chinese University of Hong Kong, Hong Kong
Zaitul Azma Zainon Hamzah, Universiti Putra Malaysia, Malaysia
Peilin Zhang, The Chinese University of Hong Kong, China
Xiaojia Zhang, Hong Kong Baptist University, Hong Kong