In stores March 7, 2022

Effective TypeSEKKISEI CLEAR WELLNESS UV Defense Milk
SEKKISEI CLEAR WELLNESS UV Defense Gel
SEKKISEI CLEAR WELLNESS UV Defense Tone Up

Free TypeSEKKISEI CLEAR WELLNESS UV Defense Milk MildTo protect your skin’s future.
UV moisture barrier care that defends against skin damage
Skin damage such as irritation, dryness, etc.

Receiving beauty from the Earth’s bounty —This is the ethos of SEKKISEI’s extensive research into the Earth’s hidden power,in pursuit of healthy skin with clarity.
That research has led us to original ingredient ITOWA,*1
sourced from Japan's rich natural environment,*2
and given birth to SEKKISEI CLEAR WELLNESS.
By promoting the health of skin’s natural moisture barrier,it leads to skin with the clarity as fresh snow.
Our new sun protection is designed for increasingly harsh modern environments,and focus on defense against UV rays to boost skin’s resilience the more they're used.
To suit lifestyle's changing and different needs, we created four types
all designed to be strong against sun exposure yet gentle to use.
To be more resilient and more beautiful with every use.
SEKKISEI CLEAR WELLNESS sun protection defends against
both UV rays and damage to protect the clarity of skin.

*1Botanical ingredients *2Alpinia speciosa leaf extract, peony extract, noni juice, glycerin

1Reference Materials

Concept“Boost skin’s resilience the more they’re used”
UV defense that protects against damage with the power of the moisture barrier.

Defends against
cellular damage
caused by UV rays

Defends against
dryness damage
caused by UV rays

Ingredients in all UV products
NewDamage Resistant Complex

The concentrated power of nature, for resilient skin resistant to sun damage.
It has been developed to repel environmental damage,protecting skin against cellular damage from UV rays and boosting its resistance.

Damage Resistant Complex active ingredients
Ectoine<Inhibits cellular damage,anti-inflammatory, moisturizer>

A bio-amino acid produced by the only
microorganisms that can survive theharshness of a salt lake. It has a highsodium concentration. It works to stop
cell aging and degradation caused bystressors like UV rays, dryness, andtemperature differences.

Phytoglycogen<Moisturizer>

Red-black rice extract<Antioxidant, moisturizer>

A natural cosmetic ingredientderived from corn. Glycogen is
known as an energy source foranimals, and has excellent water
retention and heat stability.

An ancient variety of rice also
known as black rice, it has been
eaten since antiquity.
It contains large amounts of thepolyphenol anthocyanin, and has
antioxidant and cell-activating
effects.

Inhibition* of cellular damage caused by UV rays
UV exposure

UV ray damage
reducescell countAfter
24 hours

Without complex

No UV exposure*Through ectoine

Complexinhibits
cell reductionAfter
24 hours

With complex

Cells increase by dividing

Original ingredient ITOWA(Illustration)

A proprietary ingredient sourced from Japan’s rich natural environment,
it strengthens skin’s barrier function to improve the quality and capacity ofthe moisture barrier and address factors revealed through the clarity equation.
It promotes healthy, clear skin unaffected by environmental stressors
like dryness, and protects against dryness damage caused by UV.

2Reference Materials

SEKKISEI CLEAR WELLNESS UV Defense Milk Features
A sunscreen with a rich and creamy, milky texture.
When spread on skin, droplets burst and release active ingredients like Damage Resistant Complex
and ITOWA. This makes it incredibly pleasant to use despite the high UV protection factor
and super waterproof formula.

70%

serum
containing
ITOWA[Diagram of base]Original ingredient ITOWA

Increases moisture barrier capacity and quality

Damage Resistant Complex

Damage Resistant Complex

Increases UV ray resistance

UV blocking powder

Sleek Cushion Powder

Original ingredient ITOWAUV blockers,
active ingredients, etc.

Botanical moisturizers, etc.

[Illustration]

CBurstsr e a mySweat and water-resistant super waterproof
Moist Soft

SleekSkin

Skin

Creamy droplets burst, feeling fresh and pleasant.

Moisturizing yet not sticky. Forms a soft protective layer.

SEKKISEI CLEAR WELLNESS UV Defense Gel Features
70%

serum
containing
ITOWA

A sunscreen with a fresh gel texture.
Formulated with botanical and bio-derived ingredients,
this moisturizing gel spreads smoothly and seals to skin.
Wearing it protects skin from dryness, like using moisturizing skin care.

[Diagram of base][Illustration]

Damage Resistant Complex

UV blocking powderdisperses evenly

Waterproof

Botanical moisturizers, etc.

S ea ls tosk in

Smooth Moist

Moisturizing
polymer

Skin

Change in hydration with sunscreen applied
2 types ofOriginal
bio moisturizing polymers ingredient
Botanical thickener*

A set amount of product was applied to the arm,and skin's hydration level measured after 8 hours**

Not applied(before use)*[*: P<0.05 **: P<0.01]*

This productHydrationincreases

UV blockers, active ingredients, etc.
UV blocking powder*Higher alcohol

BeforeAfter 15 mins

After 3 hours

After 8 hours

Sustainability considerations
When you become beautiful, so will the earth.
We use environmentally friendly materials.
Containers are bio-plastic and external packaging is made of paper to help reduce CO 2 emissions.

3Effective TypeA burst of moisture from the moment it touches the skin.
Our strongest*1 UV milk, but still comfortable to use.

Smooth mi lk

In stores March 7, 2022
SEKKISEI CLEAR WELLNESS UV Defense Milk
50mL, $32
SPF50+/PA++++ Super waterproof
Recommended for:BeachPoolSports

Leisure activities

Going out under strong sunlight, etc.

<Product Features>● Nature’s blessings, born from our beautiful Earth, in concentrated
form. Reverse damage with the power of hydration. The more youapply, the more skin is protected. Our strongest*1 UV milk toprotect the natural glow of skin. It blends softly with a velvety*1 In protection against UV rays (compared to other SEKKISEI products)
touch.
● Formulated with Damage*2 Resistant Complex. Naturally sourced
ingredients protect against damage from UV rays.
*2 Skin irritation, dryness, etc.

● 70% serum containing ITOWA*3. Fills the stratum corneum withmoisture and elevates the capacity and quality of the moisturebarrier, for healthy skin free from dryness or irritation.
*3 Emulsion excluding powder and UV absorbents● Protects skin against not only UV rays, but also dryness andairborne particles (dirt, dust, pollen, etc.).
● Protects against the strongest UV rays to prevent the dark spotsand freckles caused by sun exposure.
● Can also be used as a makeup base.
● Super waterproof formula withstands sweat and water yet can beeasily removed with regular facial cleanser or body soap.

● With a clean fragrance that evokes the breathof nature.
● Double layer type product – shake before use.
● Paraben free / colorant free
● Allergy tested
Not guaranteed to prevent allergies for all users.

● For use on face or body

<How to Use>
○ Shake well, then apply a sufficient amount andspread evenly.
○ For the face, use as the last step in your morning skincare routine. For the body, apply
directly to the skin in a line, then rub in circles
with palms to spread evenly.
<Ingredients>○ ITOWA, Damage*2 Resistant Complex, Job’s
tears seed extract, squalane (moisturizer)

ITOWA is Alpinia speciosa leaf extract, peony extract, noni juice andsqualane; Damage Resistant Complex is ectoine, phytoglycogen, Oryza
sativa bran extract and squalane.

4Effective Type

Protects against dryness with a hydrating veil.
A UV gel with both freshness and adhesion.

Moisturi zing gel

In stores March 7, 2022SEKKISEI CLEAR WELLNESS UV Defense Gel
70g, $28
SPF50+/PA++++ Waterproof
Recommended for:Commuting

Shopping

Leisure activities<Product Features>

Going out under strong sunlight, etc.

● Nature’s blessings, born from our beautiful Earth, in concentrated
form. Reverse damage with the power of hydration. The moreproduct you apply, the more your skin is protected. Our strongest*1
UV gel to protect the natural glow of skin. It feels smooth andspreads easily while adhering firmly to skin. Blends easily.

● With a clean fragrance that evokes the breathof nature.

● Formulated with Damage*2 Resistant Complex. Naturally sourced
ingredients protect against damage from UV rays.

● For use on face or body

● 70% serum containing ITOWA*3. Fills the stratum corneum withmoisture and elevates the capacity and quality of the moisturebarrier, for healthy skin free from dryness or irritation.

<How to Use>○ Apply a sufficient amount and spread evenly.

*1 In protection against UV rays (compared to other SEKKISEI products)*2 Skin irritation, dryness, etc.

*3 Emulsion excluding powder and UV absorbents● Protects skin against not only UV rays, but also dryness andairborne particles (dirt, dust, pollen, etc.).
● Protects against the strongest UV rays to prevent the dark spots
and freckles caused by sun exposure.
● Can also be used as a makeup base.
● Waterproof formula withstands sweat and water yet can be easily
removed with regular facial cleanser or body soap.

● Paraben free / colorant free
● Allergy tested

Not guaranteed to prevent allergies for all users.

○ For the face, use as the last step in your morning skincare routine. For the body, apply
directly to the skin in a line, then rub in circles
with palms to spread evenly.
<Ingredients>○ ITOWA, Damage*2 Resistant Complex, Job’s
tears seed extract, glycerin (moisturizer)

ITOWA is Alpinia speciosa leaf extract, peony extract, noni juice andglycerin; Damage Resistant Complex is ectoine, phytoglycogen, Oryza
sativa bran extract and glycerin.

5Effective TypeCovers dullness naturally, for soft and glowing skin.
Lavender-colored tone-correcting UV gel.

Lavender- coloredtone - correctorIn stores March 7, 2022
SEKKISEI CLEAR WELLNESS UV Defense Tone Up
70g, $24
SPF35/PA+++
Recommended for:Commuting

Shopping

Leisure activities<Product Features>● Nature’s blessings, born from our beautiful Earth, in concentrated
form. Reverse damage with the power of hydration. The more you
apply, the more your skin is protected. Our tone-correcting*1 UV
gel protects the natural glow of skin.

*1 Brightening effect from lavender color● Formulated with a lavender color for a clear, healthy-looking
complexion, and brightening powder for brighter skin. It naturallycovers dullness and provides a clearer, brighter finish.
● Formulated with Damage*2 Resistant Complex. Naturally sourced
ingredients protect against damage from UV rays.
● 84% serum containing ITOWA*3. Fills the stratum corneum withmoisture and elevates the capacity and quality of the moisturebarrier, for healthy skin free from dryness or irritation.

*3 Emulsion excluding powder● Protects skin against not only UV rays, but also dryness andairborne particles (dirt, dust, pollen, etc.).
● Protects against the strongest UV rays to prevent the dark spots
and freckles caused by sun exposure.
● Can also be used as a makeup base.
● Easily removed with regular facial cleanser or body soap.

Indoors near windows, etc.

● With a clean fragrance that evokes the breathof nature.
● UV absorbent free, paraben free
● Tested for allergies and skin irritation, patch
tested Suitable for sensitive skin
● Not guaranteed to be non-allergenic for all users.
● For use on face or body
<How to Use>
○ Shake well, then apply a sufficient amount andspread evenly.
○ For the face, use as the last step in your morning skincare routine. For the body, apply
directly to the skin in a line, then rub in circles
with palms to spread evenly.
<Ingredients>○ ITOWA, Damage*2 Resistant Complex, Job’s
tears seed extract, glycerin (moisturizer)

ITOWA is Alpinia speciosa leaf extract, peony extract, noni juice andglycerin; Damage Resistant Complex is ectoine, phytoglycogen, Oryza
sativa bran extract and glycerin.
Lavender color is ultramarines; brightening powder is titanium dioxide.

6Free Type

Treat your delicate skin to lightweight comfort.
A hypoallergenic UV milk free of additives.

Mi ld mi lk

In stores March 7, 2022
SEKKISEI CLEAR WELLNESS UV Defense Milk Mild
50mL, $30
SPF50+/PA+++
Recommended for:Commuting

Shopping

Leisure activities<Product Features>● Nature’s blessings, born from our beautiful Earth, in concentrated
form. Reverse damage with the power of hydration. The more you
apply, the more your skin is protected. Our mild, hypoallergenic
UV milk protects the natural glow of skin.
● Hypoallergenic formula is “five additive-free” and designed to begentle. UV absorbent free, alcohol (ethyl alcohol) free, paraben(preservative) free, fragrance free, colorant free
● Formulated with Damage*1 Resistant Complex. Naturally sourced
ingredients protect against damage from UV rays.
*1 Skin irritation, dryness, etc.

● 70% serum containing ITOWA*2. Fills the stratum corneum withmoisture and elevates the capacity and quality of the moisturebarrier, for healthy skin free from dryness or irritation.
*2 Emulsion excluding powder● Protects skin against not only UV rays, but also dryness andairborne particles (dirt, dust, pollen, etc.).
● Protects skin against even the strongest UV rays to prevent thedark spots and freckles caused by sun exposure.
● Can also be used as a makeup base.
● Easily removed with regular facial cleanser or body soap.

Indoors near windows, etc.

● Double-layer type product – shake before use● Tested for allergies and skin irritation, patch
testedSuitable for sensitive skin
Not guaranteed to be non-allergenic for all users.

● For use on face or body
<How to Use>
○ Shake well, then apply a sufficient amount andspread evenly.
○ For the face, use as the last step in your morning skincare routine. For the body, apply
directly to the skin in a line, then rub in circles
with palms to spread evenly.
<Ingredients>○ ITOWA, Damage*2 Resistant Complex, Job’s
tears seed extract, glycerin (moisturizer)

ITOWA is Alpinia speciosa leaf extract, peony extract, noni juice andglycerin; Damage Resistant Complex is ectoine, phytoglycogen, Oryza
sativa bran extract and glycerin.

7Effective TypeThe perfect remedy for summer with bubbles
that make skin feel 5°C cooler, this sparkling UV gel provides
cooling refreshment and moisture that lasts.

Cool foaming gel

Exclusively at Welcia-BHG, available from March 7, 2022
SEKKISEI CLEAR WELLNESS UV Defense Ice Bubble Gel
70g, $29
SPF50+/PA++++ Waterproof
Recommended forYour daily commute

Shopping

Leisure activities

Product Features● Created with the concentrated natural goodness of our beautiful Earth, thissparkling UV gel repel damage with the power of moisture and improves
skin’s resistance to sun damage with every application. Fast-acting andcooling, it provides complete protection for skin with clarity.
● Gel foams into bubbles that burst as they blend onto the skin, making it
feel 5°C cooler. The bursting bubbles and menthol give heat-irritated skina comfortable and refreshing feeling that lasts.

● Formulated with Damage*1 Resistant Complex to prevent damage from
*1 Skin irritation, dryness, etc.
UV rays with ingredients sourced from nature.

● Contains 77%*2 serum formulated with ITOWA to fill the stratum
corneum with moisture and elevate the capacity and quality of themoisture barrier, leading to healthy skin free from issues such as dryness*2 Emulsion excluding powder and UV absorbers
or irritation.
● Protects skin against not only UV rays, but also dryness and airborne
particles (such as dirt, dust and pollen).
● Protects skin against even the strongest UV rays to prevent the dark spots
and freckles caused by sun exposure.

● Can be applied directly onto your skin for an even more instantaneous
cooling sensation.

Being outdoors in strong sun● Waterproof formula resists sweat and water, but canbe removed easily with standard body wash.
● A clean fragrance that evokes the breath of nature.
● Paraben free, colorant free
● For body

How to Apply○ Shake well up and down, and always use while
holding in an upright position. Apply a sufficientamount, dispensing it into your hand first or
directly onto your skin. Spread evenly.
Ingredients○ ITOWA, Damage Resistant Complex, Job's tears seedextract, baby mint extract, squalane (moisturizer)
ITOWA is Alpinia speciosa leaf extract, peony extract, noni juice andsqualane; Damage Resistant Complex is ectoine, phytoglycogen, rice bran
extract and squalane; and baby mint is Mentha piperita (peppermint) leaf
extract.

8

For Media enquiries, please contact:
Lim Yi Fang
Brand Manager
Tel: 6226 0068 ext 110
Mobile: (65) 9656 4159
Email: yifang.lim@kose.com.sg
Liew Shi Ying
Snr Marketing Executive
Tel: 6226 0068 ext 108
Mobile: (65) 8112 3490
Email: shiying.liew@kose.com.sg
Website: www.kose.com/sg
Facebook: www.facebook.com/kosesingapore
Instagram: www.instagram.com/kosesg