Good Morning!
Sleep product buyers will wakeup in Istanbul on October 19,
2017!

Order your place to offer your products to them. Don’t leave
your competitors alone… Help us to generate product variety toplease those buyers…
This way, everybody will be happy. You, too! We ensure you thatyou will be happy.
Istanbul’s show is really very well organized… Let’s get thebenefits together
Enjoy Istanbul, enjoy the show,
enjoy the lucrative business.

AboutThe FairAs the first and the only fair in its field in Turkey, SLEEPWELL EXPO is a show bringing mattress main industry,sub-industry, machinery and components industry
professionals together. The fair is an excellent platform
to launch and to see the latest technologies, innovative products and latest collections. To be held on October 19-22, 2017, the fair was introduced in 2014 andthe premiere edition was welcomed very well by theindustry.

those who want to invest in and penetrate into Turkish
market. The CEOs of the world mattress industry, topofficials, purchasing managers, manufacturers, consumers, domestic and foreign representatives and dealersall attend the fair. The Sleep Well Expo Show embraces
and brings all collaborators of the sector together. It
is a real trade platform for all branches including themain industry, the supply industry, machinery and equipment industrialists.

1st edition hosted 51 domestic and 8 foreign exhibitors totaling 59 exhibitors and welcomed 5,171 professionals.

Turkey is en emerging and stabile market with its fast
growing population, advantageous location and developing economy. The mattress industry, mattress machinery and equipment are among the fastest growing
sectors in Turkey. The developments experienced in thesector and the innovations, the collaboration amongindustrialists are the important factors motivating theimprovement of the mattress and bedding industry inTurkey. All these positive developments urged a fair in
the industry and that’s how SLEEP WELL EXPO” show
was born. It is held at the opposite side of Istanbul’s
most famous international airport, Ataturk International Airport from where you can get the exhibition
grounds in a few minutes. It is almost very clear thatthe fair will be one of the strongest fairs in the bedding
industry worldwide in the very near future.

2nd edition hosted 79 domestic and 22 foreign exhibitors totaling 101 exhibitors and welcomed1538
visitors representing almost 100% growth in only its
second edition.
It will open this year for the fourth time as the only sleep products specialty fair, 19-22 October 2017.
The show brings all professionals of the sleep products
industry together and visitors come from all parts of
the world especially from the neighboring countries.
The fair attracted especially the interest of those world brands who want to sell to the Turkish market, andwww.sleepwellexpo.com | 4Innovation,Technology andDesign cooperationin the mattressindustry…

Innovation
From putons to wool mattresses, from foam
mattresses to the contemporary mattresses oftoday… All innovative products. Wo could say thatthe mattresses have come to the end of the mostmodern changes but every day new innovative
components are discovered. The sector follows up
all these novelties at SLEEP WELL EXPO Istanbul

Technology
The need for serial production with the wayof technology increases as much as mattressproduction and demand increase. All kindsof high technology mattress production
machines are showcased in SLEEP WELL EXPO.
The most exclusive and innovative mattresses
with special designs are produced with thesehigh technology machines.

DesignDesign is one of the most important marketing valuesof our age. A new product can get value with design nomatter how quality it is. A quilting machine of which
capacity is increased with a new design can provide
faster production, and a new mattress enriched witha breathing capsule leading the way for a better
ventilation with a new design can sell more. You find
all new machines, components, sleep products andmattresses at SLEEP WELL EXPO.

Promotionof the FairSLEEP WELL and SLEEP TECH magazines are
the main media sponsors of SLEEP WELLEXPO 2017. In addition to advertisements,
news and promotions, free invitations aresent to all readers. Apart from these, the sectorial publications, daily newspapers, webpages, TV and radios are other promotion
media. Also the number of visitor is aimed
to boost by cooperating with all chambers,
foundations and associations. The media,
which we collaborated with, and we areplanning to are listed below:

Everythingabout
mattress is in
this show!
www.sleepwellexpo.com | 6Tv Channels: TGRT Haber, NTV, Haberturk, CNN
Turk, Bloomberg TV
Newspapers: Hürriyet, Habertürk, Sabah, Dünya,Posta, Milliyet, Vatan, Türkiye, Akşam, Bugün,Yeni Asya, Güneş, Yeniçağ, Öncevatan, Karşı, Milli
Gazete, Milat Gazetesi
Radios: NTV, CNN Turk, Radyo Eksen, Habertürk,Bizim Radyo, Radyo Fon, Şahin Radyo, TGRT Fm
News Agencies: IHA
Magazines: Home Textile Exports, Decor, Curtain
Systems & Accessories, Contract Business,
Yapi Malzeme, Medikal Teknik, Tekstil Teknik,Konfeksiyon Teknik, Hotel Restaurant.
Webpages: hurriyet.com.tr, milliyet.com.tr,
cnnturk.com.tr, haberturk.com.tr, sabah.com.tr,
ensonhaber.com.tr, tg.com.tr, hometextile.com.
tr, sleepwellmagazine.com, sleeptechmagazine.
com, decor-mag.com, img.com.tr, yapimalzeme.
com.tr, medikalteknik.com.tr

Exhibitor
ProfileSLEEP WELL

Innerspring mattresses, visco mattresses, latex mattresses, adjustable mattresses, sleeping systems, roll mattresses, bedstead systems, visco pillows, medical pillows,
cribs and kids’ beds, mattress-protecting alezes, movable beds, customized beds, round mattresses, organicmattresses, intelligent mattresses, bases, metal bedsteads, headboards and trade press...

SLEEP TECH

Quilting yarns, mattress ticking fabric yarns, mattresscords, knitted mattress ticking fabrics, woven mattressticking fabric, mattress tapes, handles, base fabrics, basefeet, moving mechanisms, base skeleton, nonwoven fabrics, finishing, mattress hotmelt glue, springs, spring wire
products, foam, visco, latex, gel technologies, bedsteadand mattress zippers, mattress cases, stuffing materials,
felts, bedding accessories, mattress lines, quilting machinery, mattress packaging machinery, type edge machinery, sewing machinery, spring coiling machinery, finishing preparation and mixing machinery, nonwoven
finishing preparation machinery, finishing recycling machinery, pillow press machinery, mattress border machinery automatic glue line, automatic mattress case zipper
sewing machinery, testing laboratories, new technologies, mattress labels and trade press.

www.sleepwellexpo.com | 8

Exhibitor
Profile••••••••••••••••••••

Mattress manufacturers
Pillow manufacturers

Breakdownby days
1st Day1,207

Sleep product exporters

2nd Day

1,284

Sleep product sellers

3rd Day

882

Mattress exporters

4th DayTotal

813
4,186

Sleep product manufacturers

Mattress importers
Mattress material importers
Home textile producers

Breakdown of visitors by regions

Quilt producers

Middle East Countries

254

European Countries

212

Afrika Ülkeleri

213

Material suppliers
Distributors
Dealers
Retail store purchasing officials
Department store purchasing officials
Furniture sellers
Designers
Hotel purchasing managers
Interior designers

Russia and Turkic Republics 217
Others208

Number of foreign visitors

1,104

Number of domestic visitors 3,0824,186
Total

Trade chamber and sector company officials

Breakdown of exhibitors
Domestic Exhibitors 52
Foreign Exhibitors
Total

9 | www.sleepwellexpo.com

1365

WhyShouldYou Participate inthe Fair

The truest venue for the sector!

The firms, which deal with mattress main and supplier industry, machinery and equipment, visit the fairby coming from both Turkey and surrounding countries in order to boost their production efficiency andcompetition.

Opportunities to negotiatewith the top level managers!

Mostly as the top-level managers and company owners, the professional visitors come to Sleep Well Expo
Fair to contract business agreements. Majority of thefair visitors consists of top-level officials, generalmanagers, assistant general managers, purchasing
and finance managers of producer firms that want to
get information about the new technologies, products and services.

Enlarge your connecting network formore business agreements!

You have the chance to meet with the sector officials
who come from the Middle Eastern countries, European countries, China, the USA, Russia and Turkic Republics and many surrounding countries. Sleep Well
Expo Fair constitutes an excellent platform between
exhibitors to set new business connections as well as
letting exhibitors meet with target audience of visitors.

2017edition:targetmarkets
RussIa & IRAN
Improving bilateral relations and everincreasing interest for product and semi-finished products especially havestimulated and motivated SLEEPWELL
EXPO to conduct special studies for
two important markets for the industry:Russia and Iran. The study includes direct contacts with sector organizationsin these markets, face-to-face contact
with company officials to attract to thefair, and to organize buyer delegation
tours. This market and marketing trend
will be the most important focus of SLEEPWELL EXPO 2017.

NotesfromSleep Well
Expo 2016

The vision of increasing
capacity, building up
brand images and plansto penetrating into newmarkets of exhibitors
supported the success ofthe show considerably.

* The 2016 edition of the show was realized in the 9th
and 10th halls of Istanbul Expo Center.
* During the preparation period, a lot of researches wereconducted and150,000 invitations were sent to sector
professionals.
* Thanks to its effective promotion the show attracted agreat number of visitor profile and hosted a lot of different sectors.
* Sleepwell Expo news, advertorials and advertisements
were published in many national and international TVs, radios, newspapers, magazines and web portals before andduring the show.
* Held for the third time last year, the show hosted 52 domestic and 13 foreign exhibitors totaling 65 companies.
* With the support of Ministry of Economy, buyer delegation organizations were realized.
* Athens Chamber of Commerce delegation visited theshow.

www.sleepwellexpo.com | 12You areinvitedSleep Well Expo Fair is an organization where all
professionals who serve to the mattress sector
will meet. The successes of the fair, new products, application examples and sharing of information will be exhibited at Sleep Well Expo. We invite you to the enthusiastic and colorful world ofSleep Well Expo Fair. You can download e-ticketfrom our webpage for free.

Fair Catalogue

The fair participant firms introductory information in the booklet to be prepared and offered tointerest of visitors. This catalogue will be a guideof the entire sector up until next Sleep Well ExpoFair.

EventsVarious seminars and events that exhibitors andvisitors will get information about new products,
developments and applications, will be organized. All announcements related to this issue will
be made on the web page of the fair: www.sleepwellexpo.com

Ready standPacket Stand Price inclusives• Empty space• Octonorm lateral panels• Rug• Electricity connection• 220V triple socket and cable, 100 watt lighting for every 3 sq meters• Registration fee• Firm information script on frontal• Firm and product information in Turkish andEnglish in the fair catalogue• Security services• General corridor cleaning• Invitations and fair entrance tickets

Everything about
mattress is in thisshow!

T: +90 212 604 50 50
F: +90 212 604 50 51
BURSA
Osmangazi/Bursa-TURKEY
T: +90 224 211 44 50 - 51
F: +90 224 211 44 81“BU FUAR 5174 SAYILI KANUN GEREĞİNCE TOBB (TÜRKİYE ODALAR VE BORSALAR BİRLİĞİ)DENETİMİNDE DÜZENLENMEKTEDİR”