SEKKISEI CLEAR WELLNESS UV Sunscreen Essence Milk
SEKKISEI CLEAR WELLNESS UV Sunscreen Essence Gel
SEKKISEI CLEAR WELLNESS UV Sunscreen Tone Up
SEKKISEI CLEAR WELLNESS UV Sunscreen Mild Milk

Available on KOSE’s Of ﬁcial Store on Shopee from 18 Feb 2023
Available islandwide at all KOSÉ depar tment store counters,

all Welcia-BHG, selec ted Guardian stores, and KOSÉ ﬂagship store on Lazada from 1 Mar 2023

Comprehensive care for sun damage.
Presenting skincare sunscreen thatprevents dark spots and moisturizes.

SEKKISEI sunscreens have evolved.
They now not only block UV rays,
but are also rich in botanical ingredients that care for sun damage.
They prevent dark spots, dryness and irritation
while promoting a uniform clarity in skin.
With four types of sunscreen for different needs,
each provides strong protection and feels gentle to use.
They defend skin’s clarity against UV rays and environmental damage,yet feel so comfortable and non-drying that it's like wearing nothing at all.

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Reference Materials
Concept

Comprehensive care for sun damage
Skincare sunscreen that prevents dark spots and moisturizes
It not only blocks UV rays, but also cares for sun damage to prevent dark spots, dryness and skin irritation.
Our sunscreens offer the beautifying effects you expect from a skincare brand, bringing you clear skin that’s free of dryness.

Improved for bare skin: Sunlight care essence formula
Sun damage care × Moisture care × Strong UV defense① Sun damage care
Formulated with Hokkaido-sourced Haskap extract and mallow extract to carefor dark spots, inf lammation and oxidation damage caused by sun exposure.

Now formulated with Hokkaido-sourced Haskap extract (dark spot preventer, antioxidant)
Haskap fruit contains more vitamin C and β-Carotene than blueberries.
It prevents dark spots by inhibiting transmission of melanin synthesis-related signals, plus its powerfulantioxidant effects protect skin against oxidation damage caused by UV rays, blue light and other light.
■No melanocyte activation molecules■Melanocyte activation moleculesHigh[Dark spot prevention effect]**p<0.05

High****p<0.05

Melanin per cellTransmission of melanin
synthesis-related signals**[Antioxidant effect]

Without extract

Without extract

With extract

It prevents melanin production
by suppressing signals sent to melanocytes.

With extract

It inhibits the amount ofmelanin produced by cells.

Without extract

With extract

Adding the extract to the purple liquid turns it yellow.
It inhibits oxidation damage caused by sun exposure.

Now formulated with mallow extract (airborne pollutant care, anti-inflammatory, antioxidant)
Also used as a culinary herb in the Mediterranean region, it has anti-inflammatory and antioxidant effects.
It prevents inflammation from airborne pollutants, UV rays and other external stressors.

Surviving radicals (%)

Antioxidant effectHigh*Radicals are a type of reactive oxygen
Without extract

With extract

With powerful antioxidant effects, it inhibits oxidation damage from sun exposure.

② Powerful moisturizing care: Original ingredient ITOWAITOWA (barrier function strengthener, moisturizer)
An original ingredient sourced from Japan’s rich natural environment,
it works by strengthening the skin’s barrier function and improving the amountand quality of the moisture barrier — factors revealed through the clarity equation.
(Illustration)

It reveals healthy skin with clarity, unaffected by external environmental factors like dryness,and protects skin against dryness damage caused by UV rays.
*UV Sunscreen Mild Milk is formulated with Damage Resistant Complex and ITOWA

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Reference Materials
Improvements to the finish: Fresh-faced formula

Formulated with our originally developed* pearl agent, which mimics the color structure of bare skin.
It provides a bright and radiant finish that enhances the natural beauty of skin.
*Developed together with Topy Industries

We focused on the color structure of bare skin. The color of hemoglobin and melanin inside human skin is visible throughthe semi-transparent stratum corneum. The issue was that, since ordinary pigmented pearl is simply white powder
with a colored surface, it has the opposite color structure of skin, so it looks dark and creates an unnatural finish.
Our originally developed pearl agent uses beige powder coated with a layer that imparts radiance,
mimicking the color structure of skin to provide exceedingly natural-looking coverage.
Ordinary pearl agent

Originally developed pearl agent
Looks natural

Artificialand unnatural

Beige powder

White powder*Illustrative diagram

White powder with a colored surface

Model dark spot

Beige powder coated with a layer that imparts radiance(similar to skin’s natural color structure)

Coverage powder

Ordinary pearl agent

Originally developedpearl agent*Used in all products
except UV Sunscreen Mild Milk

Improvement for the environment: Coral-friendly formula to protect marine environments

KOSÉ ran its own experiments with coral and confirmed it is not impacted by any of our products.
Now formulated with Seawater Ion Shield IngredientThis ingredient reacts with calcium ions in seawater to become a gelthat strengthens the sunscreen coating, making it resistant to washing off in the sea.
Seawater Ion Shield
Ingredient

When it comes
into contact
with seawater...

Seawater Ion Shield Ingredient

Becomesa gelCalcium ion
Calcium ion

Dyed coating
Without

With

Immediately after
spraying artificial seawaterWithout

With

After 10 seconds
Without

WithThe coating is resistant to washing off
even when worn in the sea,making it better for the environment
and a more effective sunscreen!
*Used in UV Sunscreen Essence Milk and UV Sunscreen Essence Gel

Confirmed to have no negative impact on coral growthStarting in 2019, we began researching coral-friendly sunscreen together with coral farming expert Koji Kaneshiro,a SAVE the BLUE project partner in coral protection since 2009.

Sunscreen=Sunscreen applied
to substrate andinserted into coral tank

Equivalent to the concentration that would be found in one lane ofa 25-meter pool occupied by 10 adults with sunscreen applied to their entire body

A suitable water flow was created inside
the tank to recreate the environment in the sea, and a sample
with sunscreen applied was placed inside.
The corals were grown there for two weeks.
We verified that none of the four SEKKISEI sunscreens
impacts coral development.
*Illustration

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Reference Materials

SEKKISEI CLEAR WELLNESS UV Sunscreen Essence Milk Features
Our skincare UV milk is pleasantly bursting with juicy moisture.
Despite being a milk, it contains plenty of water, so it glides on feeling fresh and light.
It has the highest UV protection rating and a super waterproof formula,
yet its non-sticky and richly moisturizing texture makes it comfortable like skincare.
Splash!

Base concept
UV protection ingredient(UV absorbers), emollient oil

ITOWA

ik e
Je ll y-lSmooth Cushion Powder

Skin

Despite being a milk, it contains plenty of water,
so it feels fresh and light like comforting skincare!
Skin

Hokkaido-sourced Haskap extract
Mallow extract

Ultimate UV protection, with sweat and water resistance!

Water/humectants

Silky smooth

UV protection powder(UV scattering agent)
Seawater Ion Shield IngredientHydrated SoftSkin

Originally developed pearl agent*Illustration

SEKKISEI CLEAR WELLNESS UV Sunscreen Essence Gel Features
Moisturizing yet smooth and non-sticky UV gel that is comfortable and reliable.
With naturally derived moisturizers, it glides on quickly and smoothly to create a silky layer of moisture that flexibly hugs skin.
We've given it a pleasant moisturizing feel, as if you’re continuing to apply skincare throughout the day.
Base concept
Water

Seawater Ion Shield Ingredient
ITOWA

Improvement:
Super waterproof

Originally developed pearl agent
Snu g fi

Sleek and smo othtHydrated
Skin

Naturally derived
moisturizers

Formulated with Smooth Veil Ingredient,
the gel spreads effortlessly on skin and forms a non-sticky,
silky-smooth layer of moisture that flexibly hugs the skin.

Hokkaido-sourced
Haskap extract,
mallow extract

UV protection ingredient (UV absorbers)
Smooth Veil IngredientEmollient oil
UV protection powder (UV absorbers)*Illustration

Moisture content, with that of bare skin as 1

Change in skin’s moisture content through a single useHigh**p<0.01
N=7

**

**

**

**

**

**

**

**Device used
SKICON-200EX-USB
Measurement method

Bare skin After 15m After 4h

Not applied

Bare skin After 15m After 4h Bare skin After 15m After 4h Bare skin After 15m After 4h
UV Sunscreen Essence Milk UV Sunscreen Essence Gel
UV Sunscreen Tone Up

Bare skin After 15m After 4h
UV Sunscreen Mild MilkLow

Each sunscreen was applied to skin,with moisture content measured at
the initial stage (bare skin), then
15 minutes later and then four hours
later. Moisture longevity wasevaluated based on this.

Using the sunscreen increases skin’s moisture level, and those changes last even four hours later.

Sustainability
When you become beautiful, the earth becomes beautiful.
This product is made with eco-conscious ingredients.
The container is made of bio-mass plastic and the outer box from paper to help reduce CO2 emissions.

4The ultimate *1 milk sunscreen for comforting skincare,with a rich texture that spreads on gently.
*1 Protection against UV rays (compared to other SEKKISEI products)

Coral-friendly
formula**Formula to protect marine environments

Rich milk

SEKKISEI CLEAR WELLNESS UV Sunscreen Essence Milk
50ml, $28

SPF 50+ / PA ++++

UV water resistance: ★★*2 Super Waterproof
Recommended forBeing outdoorsSportsProduct Features●Dark spot prevention & moisture care
The ultimate milk sunscreen for comforting skincare.
Despite being a milk, it contains plenty of water, so it
feels fresh. It blends in naturally without a chalky feel orchaﬁng, to give skin lasting moisture.
● Sunlight care essence formulaIn addition to ITOWA and Job's tears seed extract, now
formulated with Hokkaido-sourced Haskap extract andmallow extract. It defends against sunburn to protect skinfrom intense UV damage caused by sun exposure, as wellas preventing dark spots and freckles, dryness andirritation, for skin that is teeming with moisture and clarity.
● Fresh-faced formula
It naturally covers dark spots and dullness, beautifying
bare skin and providing a bright and radiant ﬁnish.
● Formula to protect marine environments
Formulated with Seawater Ion Shield to strengthen thecoat when exposed to seawater, making it resistant towashing off in the sea.
● Blocks not only UV rays but also airborne par ticles(pollen, PM2.5, dirt, dust, etc.).

Leisure activities*2 Conﬁrmed water resistance for 80 minutes

The beachThe pool

● Can also be used as a makeup base.

● Super waterproof formula can withstand sweat andwater but is still easily removed with regular facial
cleanser or body soap.

● A clean fragrance that evokes the breath of nature.
● Two-layer type — shake before use.
● Paraben free

● Synthetic colorant free

● Dermatologically tested
Not guaranteed to prevent allergies for all users.

●For face and body
How to Apply○ Shake well, then apply a sufﬁcient amount and spread
evenly.

○ For the face, use as the last step in your morningskincare routine. For the body, apply directly to the skinin a line, then rub in circles with palms to spread evenly.
Ingredients○ ITOWA, Hokkaido-sourced Haskap extract, mallow
extract, Job's tears seed extract and squalane(moisturizer)
ITOWA is Alpinia speciosa leaf extract, peony extract, noni juice andsqualane; Hokkaido-sourced Haskap extract is Lonicera caerulea fruit
juice; Seawater Ion Shield Ingredient is sodium alginate.

5The ultimate *1 gel sunscreen for comforting skincare,with quick absorption and lasting moisture.
*1 Protection against UV rays (compared to other SEKKISEI products)

Coral-friendly
formula**Formula to protect marine environments

Moist gel

SEKKISEI CLEAR WELLNESS UV Sunscreen Essence Gel
70g, $26

SPF 50+ /PA ++++

UV water resistance: ★★*2 Super Waterproof
Recommended forBeing outdoors

Sports

Product Features●Dark spot prevention & moisture care

Leisure activities*2 Conﬁrmed water resistance for 80 minutes

The beachThe pool●Can also be used as a makeup base.

The ultimate gel sunscreen for comforting skincare, it●Super waterproof formula can withstand sweat andhas a moisture-rich texture that spreads easily andwater but is still easily removed with regular facialsmoothly and ﬂexibly hugs the skin. It provides lastingcleanser or body soap.

moisture as if you’re continuing to apply skincare
throughout the day, but without feeling sticky.

●Sunlight care essence formulaIn addition to ITOWA and Job's tears seed extract, now
formulated with Hokkaido-sourced Haskap extract andmallow extract. It defends against sunburn to protect skinfrom intense UV damage caused by sun exposure, as wellas preventing dark spots and freckles, dryness and●A clean fragrance that evokes the breath of nature.
●Paraben free
●Synthetic colorant free
●Dermatologically tested
Not guaranteed to prevent allergies for all users.
●For face and body

irritation, for skin that is teeming with moisture and clarity.

How to Apply

It naturally covers dark spots and dullness, beautifying○For the body, apply directly to the skin in a line, then●Fresh-faced formulabare skin and providing a bright and radiant ﬁnish.

○Apply a sufﬁcient amount and spread evenly.
rub in circles with palms to spread evenly.

●Formula to protect marine environments

Formulated with Seawater Ion Shield to strengthen thecoat when exposed to seawater, making it resistant towashing off in the sea.

●Blocks not only UV rays but also airborne particles(pollen, PM2.5, dirt, dust, etc.).

Ingredients○ITOWA, Hokkaido-sourced Haskap extract, mallow
extract, Job's tears seed extract and squalane(moisturizer)
ITOWA is Alpinia speciosa leaf extract, peony extract, noni juice andsqualane; Hokkaido-sourced Haskap extract is Lonicera caerulea fruit
juice; Seawater Ion Shield Ingredient is sodium alginate.

6Tone-correcting gel sunscreen, for comforting skincarethat leaves skin looking naturally brighter.

Coral-friendly
formula**Formula to protect marine environments

Lavender color

SEKKISEI CLEAR WELLNESS UV Sunscreen Tone Up
70g, $23

SPF 35/PA +++Recommended forAt home

Daily outings such as shopping

Product Features●Dark spot prevention & moisture careTone-correcting gel sunscreen, for comforting skincare.
It spreads smoothly and has a lavender color that leaves
skin naturally brighter while imbuing skin with lasting
moisture.

●Tone-correcting & fresh-faced formula
The lavender color gives skin a healthy-looking clarityand leaves it looking brighter. It also naturally covers
dark spots and dullness, giving bare skin beautiful
clarity and brightness.

●Sunlight care essence formulaIn addition to ITOWA and Job's tears seed extract, now
formulated with Hokkaido-sourced Haskap extract andmallow extract. It defends against sunburn to protect skinfrom intense UV damage caused by sun exposure, as wellas preventing dark spots and freckles, dryness andirritation, for skin that is teeming with moisture and clarity.

●Formula to protect marine environments

Seawater-resistant formula that considers regulations inLeisure activities●Can also be used as a makeup base.

●Can be removed with regular facial cleanser or bodysoap.

●A clean fragrance that evokes the breath of nature.
●Free from UV absorbers●Paraben free

●Dermatologically tested
Not guaranteed to prevent allergies for all users.

●For face and body
How to Apply○Apply a sufﬁcient amount and spread evenly.

○For the face, use as the last step in your morningskincare routine. For the body, apply directly to theskin in a line, then rub in circles with palms to spread
evenly.
Ingredients○ITOWA, Hokkaido-sourced Haskap extract, mallow

some countries and regions.

extract, Job's tears seed extract and squalane(pollen, PM2.5, dirt, dust, etc.).

ITOWA is Alpinia speciosa leaf extract, peony extract, noni juice andsqualane; Hokkaido-sourced Haskap extract is Lonicera caerulea fruitjuice.

●Blocks not only UV rays but also airborne particles(moisturizer)

7

A milk sunscreen with a highly moisturizing, mild formula designed
for sensitive skin, with a smooth, milky texture that spreads on gently.

Coral-friendly
formula**Formula to protect marine environments

Hydrating milk

SEKKISEI CLEAR WELLNESS UV Sunscreen Mild Milk
50ml, $28

SPF 50+ /PA +++Recommended forAt home

Daily outings such as shopping

Product Features

Leisure activities●Can also be used as a makeup base.

●Dark spot prevention & moisture care
Milk sunscreen, for comforting skincare on sensitive skin.
Designed to feel gentle even during application, without
the chalky feel and white residue of many non-chemicalsunscreens, it spreads smoothly and blends naturally.

●Can be removed with regular facial cleanser or bodysoap.

●Two-layer type — shake before use.
●Dermatologically tested●Patch tested thanks to the cooperation of people with

●Hypoallergenic & free of ﬁve additives

UV absorber free, alcohol (ethyl alcohol) free, paraben
free, fragrance free, colorant freesensitive skin.

●Suitable for sensitive skin.
Not guaranteed to prevent allergies and other issues●Sunlight care essence formula

Formulated with Damage Resistant Complex in addition
to ITOWA and Job’s tears seed extract. It defends
against sunburn to protect skin from intense UV damage
caused by sun exposure, as well as preventing dark
spots and freckles, dryness and irritation, for skin that is
teeming with moisture and clarity.

for all users.

●For face and body
How to Apply○Shake well, then apply a sufﬁcient amount and spread
evenly.

○For the face, use as the last step in your morning skincare●Fresh-faced formularoutine. For the body, apply directly to the skin in a line,

It beautiﬁes bare skin, leaving it bright and radiant.

then rub in circles with palms to spread evenly.

●Formula to protect marine environments

Seawater-resistant formula that considers regulations insome countries and regions.

●Blocks not only UV rays but also airborne particles(pollen, PM2.5, dirt, dust, etc.).

Ingredients○ITOWA, Damage Resistant Complex, Job's tears seedextract, squalane (moisturizer)
ITOWA is Alpinia speciosa leaf extract, peony extract, noni juice andglycerin; Damage Resistant Complex is ectoine, phytoglycogen, ricebran extract and glycerin.

For media enquiries, please contact:
Lim Yi Fang
Brand Manager
yifang.lim@kose.com.sg

www.kose.com.sg

Joyce Lim
Marketing Executive
joyce.lim@kose.com.sg@kosesg@kosesg

8kosesingapore