Free TypeSEKKISEI CLEAR WELLNESS Pure Conc SS
SEKKISEI CLEAR WELLNESS Refining Milk SS

Available in all KOSE Department Store Counters, all Welcia-BHG,
selected Guardian stores, and KOSE f lagship store on Lazada and Shopee from 1 April 2023

We wanted to create an even lower irritation formula,and now it’s here: SEKKISEI sensitive skin care.
Improved Gentler Formulation1

G if t f rom t he Ea r t h

SEKKISEI skin care turns the richness of nature into power for your skin.
Our Free Type low-irritation formula now caters for sensitive skin.
Nowadays, our skin is subject to increasingly harsh environments,and our lives are unstable in many ways.
We now also know that the 70% of people who experience sensitive skin
suffer repeated bouts of symptoms.
With an ongoing focus on sensitive skin, SEKKISEI has now determined that lifestylefactors are a contributing cause of problems with skin’s barrier function, and are leading
the way with new discoveries that boost the moisture barrier.
Simply creating moisture isn’t enough to keep your skin hydrated.
A special complex created from natural Japanese superfoods has enabled us to create a
new moisturizing strategy, delivering the source of moisture*1 to where skin needs it.
For fewer depressing days when sensitive skin gets you down,
and greater stability for both skin and mind, every day.
Presenting sensitive skincare born from SEKKISEI’s natural science research,that prevents seemingly unstoppable dryness and irritation from the source*2
to give you healthy skin with beautiful clarity.
*1 Moisturizing ingredients*2 Dryness2Reference Materials
Customer Insight
KOSÉ Sensitive Skin Survey, 2021

Q Do you have repeated bouts of sensitive skin symptoms?

there times when you feel you have
Q Are
sensitive skin?
N=400

N=400

Frequency

Every dayNo

43%

Yes

57%

20.3%

Once per week

20.3%

2-3 times per month

26.0%

Once per month

11.9%

Once every 2-3 months

13.2%

Once every 6 months

5.7%

Once a year

0.4%

Less than once a year

2.2%

Around 70%
repeatedly experience
sensitive skin
symptoms 2-3 times
per month or more.

Q Why do you think your skin feels sensitive?

Q How do you feel emotionally when your skin is sensitive?
(Multiple answers possible) N=227(Multiple answers possible) N=227

Period or otherhormone imbalance

No. 1: Mood drops
No. 2: Don't want to see people

Lack of sleep
Sleep scheduleout of sync

No. 3: Less positive thinking

Temperature, humidity
or other external stimuli

Cause

StressPollen or other allergies

UV raysAcne

Around 60% of respondents feel they have sensitive skin,and 70% of those have repeated bouts of symptoms.
When their skin feels sensitive they may think less positively,
and they believe the causes of sensitive skin may be rooted in daily lifestyle.

Q What skin troubles do you have right now?

Q Are you bothered by a lack of clarity (dullness)?

Dryness, pores, irritation, acne, pimples, roughness, lack of clarity (dullness), etc.

People with sensitive skin
N=227

(Multiple answers possible) N=227

People without sensitive skin
N=173

70

People withsensitive skin

Average
4 troubles

60

People without
sensitive skin

At least

50

around 60%

40

Average
2.2 troublesof people withsensitive skin arebothered by a lackof clarity (dullness).

3020
10

People with sensitive skin have more skin troubles.

0%Yes

No

The more sensitive skin symptoms respondents experience the more skin troubles they have,and the more they are bothered by lack of clarity (dullness).

Q What are important factors for you when choosing sensitive skin care?
(Multiple answers possible) N=177

No.1

Moisturizing outcomes& ingredients
Dermatologically tested

Feel of use

No.2

No.3

Alcohol free

Not only non-irritating,but also beautifying

No additives

Natural ingredients

When choosing skin care, respondents value not only lack of irritation,
but also moisturizing outcomes and ingredients, and want items to make skin beautiful.
[Regarding Reference Materials] Be advised that materials are designed to deepen product knowledge and may include
content that appears contrary to the Pharmaceuticals and Medical Device Act (Formerly: Pharmaceutical Affairs Act).
Thank you for your understanding. For information on supply and sales, please contact us using the details below.
KOSÉ Corporation, PR and Planning Division, Promotions Dept. TEL. 03-3273-1519 (direct), FAX. 03-3281-5902 3-6-2 Nihonbashi, Chuo-ku, Tokyo 103-8251

3

Reference Materials
Focal point

Moisture transportation
Moisture barrier capacity is strengthened not only by promoting the production of moisturizing components,
but also by sending them to the right place in skin.
The key to a stronger moisture barrier newly uncovered by dermatological research
Healthy skin keeps its barrier function healthy through a balance of water and oil.

ABCA12 plays a vital role for skin prone to feeling sensitive,by transporting the source of moisture (ceramides).
ABCA12 is:

A protein that transports the source of moisture.

The key to boosting the barrier function is sending the source of moisture to the right place.

Preventing sensitivity by focusing on ABCA12’s vital role in the barrier function

New discovery
ABCA12 stops functioning normally because of factors in our daily lifestyles .

Data on causes of decreased ABCA12 expression seen in daily life

UV raysExperimental skin irritation

Decrease in ABCA12 expression
after UV ray exposure

Decrease in ABCA12 when artificial skinirritant is applied to 3D skin modelHighHigh

Amount of ABCA12expression

Amount of ABCA12expression

Low

Without UV exposure

Low

With UV exposure

Without
artificial irritantWith
artificial irritant

UV rays and irritated skin obstruct ABCA12 from functioning,
resulting in skin with decreased barrier function.

ConceptMoisture Navi
Simply creating moisture doesn’t moisturize.
Made from the richness of Japanese nature,
Moisture Navigation Complex brings the source of moisture right to where it’s needed.

For skin with beautiful clarity, unburdened by sensitivity.
[Regarding Reference Materials] Be advised that materials are designed to deepen product knowledge and may include
content that appears contrary to the Pharmaceuticals and Medical Device Act (Formerly: Pharmaceutical Affairs Act).
Thank you for your understanding. For information on supply and sales, please contact us using the details below.
KOSÉ Corporation, PR and Planning Division, Promotions Dept. TEL. 03-3273-1519 (direct), FAX. 03-3281-5902 3-6-2 Nihonbashi, Chuo-ku, Tokyo 103-8251

4

Reference Materials
ApproachTransporting the source of moisture New: Moisture Navigation Complex
Intercellular lipids
Stratum corneum cells• Ceramides (main component)• Cholesterol• Fatty acids

3

Stratumcorneum

2

Stratum
granulosum
11Source of ceramides created instratum granulosum

2

Source of ceramides transported
to intercellular lipids

3

Source of ceramides released
into stratum corneum cells
and fills intercellular lipids*Illustration

It’s known that unstable ABCA12 decreases barrier function.
Moisture Navigation Complex promotes expression of ABCA12,
which transports the source of moisture (ceramides).

Moisture Navigation Complex
The power of natural Japanese superfoods

Japanese matcha extract
We use Uji matcha made in Japan from a blend ofhand-picked tea leaves created by a tea master.
For SEKKISEI CLEAR WELLNESS, we looked closely at the ability of ABCA12in Japanese matcha extract to transport moisture.

Japanese rice bran extract
This could be called Japan’s first cosmetic item,
having been long used for beautifying women’s skin.
Known for containing 95% of the nutrients in rice, it both moisturizes
and promotes expression of ABCA12.

Formulating Japanese matcha extract and rice bran extract promotes
ABCA12 expression, and is expected to help even skin that feels sensitive
become deeply moisturized and healthy.
Moisture Navigation Complex’s effect on ABCA12 expression
HighAmount of ABCA12expression

Low

Without Moisture
Navigation Complex

With Moisture
Navigation Complex

We have confirmed its effect promoting expression of ABCA12, which works to transport the source of moisture.
Formulating Moisture Navigation Complex boosts the moisture barrier,leading to healthy and sensitivity-resistant skin with beautiful clarity.
[Regarding Reference Materials] Be advised that materials are designed to deepen product knowledge and may include
content that appears contrary to the Pharmaceuticals and Medical Device Act (Formerly: Pharmaceutical Affairs Act).
Thank you for your understanding. For information on supply and sales, please contact us using the details below.
KOSÉ Corporation, PR and Planning Division, Promotions Dept. TEL. 03-3273-1519 (direct), FAX. 03-3281-5902 3-6-2 Nihonbashi, Chuo-ku, Tokyo 103-8251

5

Reference Materials
SEKKISEI CLEAR WELLNESS Pure Conc SS Product Features
This lotion features a highly moisturizing, low-irritation formula designed for sensitive skin.
Pure and clear appearance, and feels smooth and gentle even on delicate skin.
Supports and improves the moisture barrier, leading to hydrated, healthy skin with no irritation or roughness.
Base concept
NEW
Newly formulated: Moisture Navigation Complex

Moisture factor 5*Transports the source of moisture (ceramides)

A precise combination of five moisturizers
in our highest concentration.
(Of any KOSÉ product)

It also contains twice the moisturizersof the existing Pure Conc.
Select botanical ingredient ITOWA* Butlyene glycol, glycereth-26, dipropylene glycol,glycerin, diglycerin

Improves moisture barrier capacity and quality

NEW
Newly-formulated: Perilla leaf extract (anti-inf lammatory/moisturizer)
In Asia, perilla has long been prescribed in traditional herbal medicine to alleviate fevers,
pain and coughs, and was also used as a folk remedy to neutralize poison and bacteria.
Perilla leaf extract has an anti-inf lammatory effect, and helps keep skin moisturized and healthy.

SEKKISEI CLEAR WELLNESS Refining Milk SS Product Features
An emulsion with a highly moisturizing, low-irritation formula designed for sensitive skin.
Smooth on even skin prone to dehydration and sensitivity, it preserves moisture as it balances water and oil.
Supports and improves the moisture barrier, leading to smooth, healthy skin with no irritation or roughness.

Base concept
NEW
Newly formulated: Moisture Navigation Complex
Transports the source of moisture (ceramides)
Specially formulatedwith an oil that can holdonto water, and a botanical oilthat shields moisture.
Select botanical ingredient ITOWA
Improves moisture barrier capacity and quality

NEW
Newly formulated: Lychee seed extract(Antioxidant, activates dermal cells, stimulates collagen production, inhibits collagenolytic enzyme activity, moisturizer)
This extract is made from the seed of the lychee fruit.
It limits collagen decrease by inhibiting enzymes that break it down, while promoting collagen production.
It also removes reactive oxygen from the body, so it’s effective in combating the skin troubles that oxygen helps cause.

Select botanical ingredients that improve moisture barrier capacity and quality

ITOWA (strengthens barrier function, moisturizer)(Illustration)

SEKKISEI CLEAR WELLNESS original selectbotanical ingredients are sourced from Japan’s rich natural environment.
They work by strengthening the skin’s barrier function and improves
moisture barrier capacity and quality, factors discovered through the clarity equation.
Supports sleek and smooth skin with beautiful claritythat is healthy and unaffected by external environments like dryness.
Sustainability

When you become beautiful, the earth becomes beautiful.
Made with eco-conscious ingredients.
In an industry first, the Pure Conc SS Mask uses green nano*1 material.
This eco-friendly plastic is expected to produce 20%*2 less CO2 emissions when incinerated after disposal.
*1 A resin additive*2 According to lab-scale tests[Regarding Reference Materials] Be advised that materials are designed to deepen product knowledge and may include
content that appears contrary to the Pharmaceuticals and Medical Device Act (Formerly: Pharmaceutical Affairs Act).
Thank you for your understanding. For information on supply and sales, please contact us using the details below.
KOSÉ Corporation, PR and Planning Division, Promotions Dept. TEL. 03-3273-1519 (direct), FAX. 03-3281-5902 3-6-2 Nihonbashi, Chuo-ku, Tokyo 103-8251

6

Free TypeSupplements the moisture barrier to prevent irritated skin from the source.*
Powerfully moisturizing lotion for sensitive skin.
*Dryness as the source of irritation

Improved Gentler Formulation

Available April 1, 2023
SEKKISEI CLEAR WELLNESS Pure Conc SS
200ml, $46
Product Features● Leaves skin hydrated, healthy and free from irritation and flakinesswith a highly moisturizing, low-irritation formula designed forsensitive skin. Support moisture barrier of sensitive skin through its
powerful moisturizing abilities, fostering beautiful clarity and a
resilience that stands up to dryness● Contains special Moisture Navigation Complex made from natural
Japanese superfoods (Japanese matcha extract and Japanese ricebran extract). Delivers the source of moisture*1 to where skin needs
it, supplementing and improving the capacity of the moisture barrier.
Even skin that feels sensitive is left richly moisturized and healthy.
*1 Moisturizing ingredients● With 73% natural ingredients*2*2 Including water, according to ISO 16128 standards● Improved formula with even more moisturising ingredients, for skin
to feel smooth with improved texture and less visible pores,moisturising deep into the stratum corneum.
● Improves skin’s water balance, protecting against environmental
stressors such as dryness to restore healthy skin, resistant to futureskin problems.

● Has a clear and pure appearance, spreading with a moist, gentle feeland absorbing instantly to deliver beauty ingredients deep into thestratum corneum.

● Formulated with ITOWA - SEKKISEI Clear
Wellness
selectbotanicalingredient.
Luxuriously
packedwithbotanicalingredients from Japan’s rich naturalenvironment, it improves the quality andcapacity of the moisture barrier to prevent
irritation caused by dryness while leaving skinhealthy and resistant to stressors.

● Alcohol (ethyl alcohol) free, paraben free,mineral oil free, fragrance free, colorant free

● Dermatologically Tested / Suitable for sensitiveskin.
How to Apply〇 Apply on clean skin.
〇 Take an appropriate amount onto palm andsmooth gently over face.
Ingredients〇 ITOWA, Moisture Navigation Complex, Job's
tears seed extract, perilla leaf extract, glycerin(moisturizers)
ITOWA is Alpinia speciosa leaf extract, peony extract, noni juice andglycerin; Moisture Navigation Complex is Oryza sativa (rice) bran
extract, Camellia sinensis leaf extract and glycerin.

7Free Type

Keeps the moisture barrier healthy to prevent irritated skin from the source*.
Powerfully moisturizing lotion for sensitive skin.
*Dryness as the source of irritation

Improved Gentler Formulation

Available April 1, 2023
SEKKISEI CLEAR WELLNESS Refining Milk SS
140ml, $48
Product Features● Leaves skin smooth, healthy and free from irritation and flakinesswith a highly moisturizing low-irritation formula designed forsensitive skin. Supports the moisture barrier of sensitive skinthrough powerful moisturizing, fostering beautiful clarity and a
resilience that stands up to dryness.
● Contains special Moisture Navigation Complex made from natural
Japanese superfoods (Japanese matcha extract and Japanese ricebran extract). Delivers the source of moisture*1 to where skin needs
it, supplementing and improving the capacity of the moisture barrier.
Even skin that feels sensitive is left richly moisturized and healthy.
*1 Moisturizing ingredients● With 75.8% natural ingredients*2● Formulated with ITOWA - SEKKISEI Clear
Wellness
selectbotanicalingredient.
Luxuriously
packedwithbotanicalingredients from Japan’s rich naturalenvironment, it improves the quality andcapacity of the moisture barrier to prevent
irritation caused by dryness while leaving skinhealthy and resistant to stressors.

● Alcohol (ethyl alcohol) free, paraben free,mineral oil free, fragrance free, colorant free

● Dermatologically Tested / Suitable for sensitiveskin.
How to Apply*2 Including water, according to ISO 16128 standards● Specially formulated with an oil that holds onto water, and abotanical oil that shields moisture. It penetrates deep into thestratum corneum to deliver moisture without feeling sticky, for skinwith improved texture and less visible pores.

● Improves skin’s water balance, protecting against environmental
stressors such as dryness to restore healthy skin, resistant to futureskin problems.

● Spreads gently across skin with a smooth and rich touch. It delivers
moisture and beauty ingredients throughout skin and keeps them
there.

〇 Use after preparing your skin with lotion.
〇 Take an appropriate amount onto palm andsmooth gently over face.
Ingredients〇 ITOWA, Moisture Navigation Complex, Job's
tears seed extract, lychee seed extract, glycerin(moisturizers)
ITOWA is Alpinia speciosa leaf extract, peony extract, noni juice andglycerin; Moisture Navigation Complex is Oryza sativa (rice) bran
extract, Camellia sinensis leaf extract and glycerin

For media enquiries, please contact:
Lim Yi Fang
Brand Manager
yifang.lim@kose.com.sg

www.kose.com.sg

Joyce Lim
Marketing Executive
joyce.lim@kose.com.sg@kosesg@kosesg

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