SEPT 23-24 Become an Expert and hone your skills

BASEL
SWITZERLAND

PROGRAMOBJECTIVES

for Pharma, Biotech, Medical & DiagnosticDevice launches.

AFTER PARTICIPATING IN THE LAUNCH EXCELLENCE MASTERCLASSPROGRAM, PARTICIPANTS SHOULD BE BETTER ABLE TO:• Understand the expanding Medical Affairs leadership role inLaunch Excellence and how Medical Affairs expertise shouldbe leveraged throughout the process to maximize value ​• Identify core components of a successful launch from acompany and learn from external stakeholders’ preferences ​• Demonstrate cross-functional collaboration and alignment onshared goals and expectations when working across internaland external stakeholder networks ​• Supporting the optimization of tools, systems and processes toelevate organizational launch capabilities and readiness withclear roles and responsibilities for strategic and implementation
objectives ​• Address current real-world launch challenges driven by anaccelerated shift to digital and remote working through casestudies and live discussion- EXPLORE THE FUTURE OF LAUNCH EXCELLENCE -PROGRAMOVERVIEWDAYDAYDATA DISSEMINATION& ENGAGEMENT​LAUNCH STRATEGY& EXECUTION​Highlight importance of strategic storytelling and anomnichannel approach to enhance audience reachand engagement​

Discuss the critical role of Medical Affairs inlaunch success​Discuss the evolving Field Medical role in launch
excellence

Optimize metrics to demonstrate value​
Highlight digital transformation shaping MedicalAffairs launch execution

ORGANIZATIONALREADINESS
Discuss evolving organizational models and how
these impact launch planning and execution​
Understand industry trends shaping the futureof Medical Affairs organizations

EVIDENCE GENERATIONPLANNING​
Define the role of Global, Regional and Local MedicalAffairs in evidence generation planning​
Highlight strategies to optimize cross-function
collaboration ​Assess evidence generation needs
across launch phases

REGISTER NOW!

https://medicalaffairs.org/le-basel24/

AGENDADAYDAYLAUNCH STRATEGY & EXECUTION
TIME

9:00

TOPIC
Breakfast & Networking Hour

10:00 Welcome & Introduction
10:15

The Critical Role of Medical Affairs in Launch
Success

DATA DISSEMINATION & ENGAGEMENTTIMETOPIC

9:00 Breakfast & Networking Hour
10:00 Day 2 Welcome
10:05 Leveraging Strategic Storytelling to Optimize ​Data Dissemination*
10:45 The Evolving Role of ​Field Medical in ​Launch Excellence*
11:15 REFRESHMENT BREAK
WORKSHOP #3:

10:35 Launch Excellence

11:35 Evolving Data Communication

11:05 Expert Panel Q&A

12:30 LUNCH

Digital Innovation Driving Medical Affairs

11:30 REFRESHMENT BREAK
11:50 Introducing the Launch Case StudyEVIDENCE GENERATION PLANNING
The Role of Global, Regional and Local Medical Affairs

13:15 in Evidence Generation and T-24 Planning*
WORKSHOP #4:

12:00 Defining & Measuring Launch Success

14:00 Principles of Evidence Generation Planning

13:00 LUNCH

14:45 MEETING SUMMARY & CLOSE

WORKSHOP #1:

ORGANIZATIONAL READINESS

15:00 ADJOURN* INCLUDES A 15-MINUTE Q&A​

14:00 Sponsor Introduction
14:05 Industry Trends Shaping ​Our Organizations
14:35 Evolving Organizational Models
15:05 Expert Panel Q&A
15:30 REFRESHMENT BREAK
WORKSHOP #2:

15:50 Focus on Organizational Readiness
16:50 DAY 1 SUMMARY & CLOSE
17:00- NETWORKING RECEPTION
18:30

THANK YOU to the
PROGRAM FACULTY

REGISTER NOW!

https://medicalaffairs.org/le-basel24/

DAVID KELAHER
Co-ChairSenior Director,
Medical Affairs​
IQVIA

ARRON MUNGUL​Co-Chair
Founder​Apogee Life Sciences

ALF BERNHARDT​
Former Head of Pipelineand Cell Therapy, Global
Medical Affairs at Takeda

CATHERINE BEST
Executive Director,
Global Field Medical​
Novartis

SARAH CLARK
Global Head of Medical
Excellence & Operations,
Rare Disease​
Novo Nordisk

JONATHAN DAVIES
Senior Vice President,
Medical & Development
Strategy & Operations​Astellas

NATASHA HANSJEE​
Integrated Medical
Engagement Catalyst​
Roche

DREW MACGREGORGlobal Head of External
Medical Services​
Bayer