Pre-launching at Metro Paragon, Metro Woodlands and Metro Online from 28th July 2023
Launching islandwide at all Departmental Store Counters on 4th August 2023
INFINITY KOSÉ Premium Sleeping Pack

Beauty and nourishment overnight.
This gel night pack moisturizes
your stratum corneum while you sleep.

Reference

Customer insights*Internal study

Q2. What do you think would make skin healthy?

Q1. Do you feel your sleep time is adequate?

0%

100 %

Keeping my life in a proper rhythm

What makes you think you
don’t get enough sleep?
• Trouble waking up.
• Skin does not recoverquickly from flareups.
• Still tired.
• Complexion is pale.
• It takes time to fall asleep.
• Wake up mid-sleep,
don't get a good rest.

50 %Getting a good night’s sleep

Yes

28%

No stress
No tiredness
Staying regularNo

Receiving beauty treatments or massages

72 %Going to a hot spring or sauna
Gym or other exercise
Taking supplements, etc.

N=47

Q3. Do you think the condition of your skin is better

when you get enough sleep or improve the qualityof your sleep? No 4%

N=47

Q4. Do you currently use any products with a relaxing
fragrance before bed? Do you plan to in future?

N=42

100 %
90 %
80 %
70 %

Yes

60 %
50 %

No

40 %
30 %

Yes

20 %

96%

No

Yes

10 %0%

Using

N=47

Planning to use

Over 70% of people feel that they do not get enough sleep.
Many people want to do what they can to improve the quality of the sleep they do get.
Focal Point

We focused on the connection of skin's environment during sleep with inflammation that impedes damage repair
and collagen degrading enzymes in members of today’s society who do not get regular sleep and face stress every day.
When damaged by inadequate sleep and external irritants

Daytime damage and its impact (illustration)

Inﬂammation
UV damageNightMorning - daytime

Inadequatesleep

If you don’t care for yourskin at night, the damage
it received during the day
will remain the next day.

Collagendegradation

Inﬂammation

Repair andregeneration of skin

UV damage

Expression of collagendegrading enzyme

The damage continues
at staggered times

DOWN

Expression of collagen degrading enzyme (MMP-1)

Collagen production
Cell reproduction

Expression of thegene for collagendegrading enzymesincreases around 6hours after the skin isdamaged by UV rays.

DOWN

DOWN

Lack of sleep and damage, inf lammation and other issues
experienced during the day prevent the skin from being repaired
while you sleep. This leads to skin problems such as dryness,roughness and loss of firmness and elasticity, and ages the skin.

Beforeirradiation

3 hrs
later

6 hrs
later

11 hrslater

24 hrslater

Even 24 hours later,
this gene expression
doesn't decline, andcollagenReferenceConcept

Sleep Invitation

Creates the right conditions for your skin while you sleep, so that when you wake up the next morning,
the firmness, luster and elasticity of your skin will make you forget it ever had dull days.

A repair capacity enhancement & anti-aging care approach is required to keep your skinhealthy and prevent problems like dryness, roughness and loss of tone and elasticity.
Enhance nighttime repair capacity

Anti-aging

Care for daytime damage• Skin Fusion Element• Shape Memory Gel

AzuleneEnhance ﬁrmness & elasticity

Anti-inﬂammatory• Leontopodium Alpinum extract• Cnidium Ofﬁcinale root waterBlackberry lily extract

Anti-oxidant(Inhibits carbonylation)
Promotes circulation

Inhibits collagen degradation(Inhibits MMP-1 production)
Supplies nutrients
while you're sleeping• Rhodiola Sacra root extract• Centella Asiatica leaf extract• Ganoderma Lucidum(mushroom) extract• Green tea extract

Royal jelly extract
Nutritional fortiﬁcation(Promotes metabolism, prevents aging)

Enhances dermal ﬁrmness & elasticity

ActiveBlackberry lily extract | Inhibits production of collagen degrading enzyme (MMP-1)

Inhibition of MMP-1 production

Azulene | Anti-inflammatoryEffect of blackberry lily extract
in preventing MMP-1 production

Without blackberry lily extract

With blackberry lily extract

Blackberry lily extract significantly
inhibited production of collagen degrading
enzyme MMP-1.

Found in medicinal plants such as eucalyptus, azulene is anactive ingredient with outstanding anti-inf lammatory
properties. It's a powder with a dark blue color, and gives
cosmetic products a beautiful blue hue. Also used as amedicine, due to its anti-inflammatory properties, it is included
in products such as eye drops and mouthwash. Not only does it
have an anti-inflammatory effect, but it also aids in woundhealing, leading to use in ointment that is prescribed for skinconditions.

Believed to have anti-inflammatory, antitussive, and expectorant
properties, the rhizomes of blackberry lily have long been used
as a herbal medicine to treat tonsillitis, among other ailments. Its
primary components are isoflavones and their glycosides, and theblackberry lily has also been confirmed to have its own unique
isoflavones. Blackberry lily extract is taken by collecting therhizomes of blackberry lilies. This extract has been proven toinhibit production of a collagen degrading enzyme (MMP-1),
brighten the skin and prevent acne.

Reference

Benefits of base

Mask effect lasts until the next morning, thanks to Lasting Pack formulation.

Your skin will feel plump and firm, as if water’s been poured on it!
Formulated with hydrating ingredients, this product has a plump, fresh-feeling gel cream texture.
It envelops the skin in a fresh, cool feeling and spreads comfortably onto the skin without feeling sticky,soothing damage from inflammation.
Soft, supple, plump and firm sensation

Unmistakable effects that last until the next morningThis product is formulated with Shape Memory Gel, aningredient that increases elasticity for a more satisfying
effect. It moisturizes from within for a deep treatmentthat leaves the skin supple, firm and radiant.

We made sure that the effects are noticeable not only
immediately after use, but all the way to the nextmorning. When you wake up, your skin will have thefirmness, radiance and vitality of the morning after a
deep sleep. When you wash your face, you’ll feel thesuppleness and smoothness.

Special fragrance that invites sound sleep
The relaxing floral scent will nourish and satisfy your skin and mind alike.
Front and center of this fragrance is an intriguing, captivating lavender scent that evokes an image of a peaceful night.
This is complemented by citrus notes such as bergamot, along with aquatic green notes,
drawing you into the night in the blink of an eye. Soft, rich florals like jasmine and neroli take over.
Finally, warm woody notes mingled with amber lull you into a deep sleep.

Data on effects■Lasting effect■Stress relief■Improvement of sleep

The concentration of stress hormones was measured
before and after breathing in the fragrance.

The condition of the skin was measured before
and after using Premium Sleeping Pack once.
HighHigh
Improvement of sleep

Moisture levels

Stress hormone concentration

High

Low

Low
Before application

Directly afterapplicationLow

6 hrs later

Moisture levels dramatically increased directly
after application. The moisture levels remained
high six hours after application.

■ Effect on skin

Sleep scores for seven days with and without
cedarwood essence were compared using special
measurement devices.

Without fragranceWith lavender essence

The experiment proved that the lavenderessence used for our Premium Sleeping Pack’s
fragrance relieves stress.

Without cedarwood essenceWith cedarwood essence

The experiment proved that the cedarwood
essence used for our Premium Sleeping Pack’s
fragrance improves sleep.

The condition of the skin was measured before and after using Premium Sleeping Pack.

Before use

After use

With just one use, the skin's
condition improves, and aconsiderable luster can beseen. This product leaves theskin radiant—no worries aboutdullness

This sleeping pack wraps your skinin moisture while you sleep,
leaving it firm and full of elasticity
in the morning.
INFINITY KOSÉ Premium Sleeping Pack
100g / $52

ProductFeatures○ Beauty and nourishment overnight - This sleeping pack provides intensive treatment for skin prone to damage
from environmental stressors during the day, like dryness and roughness. This sleeping pack wraps your skin inmoisture while you sleep, deeply hydrating the stratum corneum and leaving the skin firm and full of elasticity
in the morning.
○ Focuses on the conditions your skin experiences while you sleep.
○ This product improves the conditions your skin experiences while you sleep, leaving your skin with incredible
firmness, lustre, and elasticity in the morning.
○ Hydration that lasts until the next morning with Lasting Pack formulation. This product leaves the skin soft,supple, and lustrous.
○ Cool, fresh gel texture provides a pleasing feel.
○ The relaxing floral scent will nourish and soothe your skin and mind.
○ Paraben free.
○ Non-comedogenic tested.
○ Allergy tested.
(This does not guarantee that there will be no comedogenic effect (acne) or allergic reaction in all users.)
The violet color comes from the azulene. This will not stain the skin.

Ingredients

Moisturizing ingredients: • Leontopodium Alpinum extract • Rhodiola Sacra root extract• Cnidium Officinale root water • Gotu Kola (Centella Asiatica) extract• Ganoderma Lucidum (mushroom) extract • Green tea (tea leaf) extract• Royal jelly extract • Blackberry lily extract • Azulene • Glycerin
Firmness enhancer: • Skin Fusion Element
Elasticity enhancer: • Shape Memory Gel
Leontopodium Alpinum extract is Leontopodium Alpinum flower and leaf extract; azulene is sodium guaiazulenesulfonate; Skin Fusion Element
consists of hydrogenated lecithin, isopropyl myristate, cholesterol, Gotu Kola (Centella Asiatica) extract and Ganoderma Lucidum (mushroom)
extract; Shape Memory Gel consists of a (PEG-240/decyltetradeceth-20/HDI) copolymer.

Directions○ Use after your skincare routine before bed.
*If you are using cream or eye cream, apply them before using this product.
*Chill in the refrigerator before use if desired.
○ Take an amount about the size of two pearls in palms and apply evenly to the entire face. Leave on while sleeping.

3ADABA

Discover on how to give
your skin a good night's rest

INFINITYPREMIUM SLEEPING PACKPRELAUNCH
Paragon Atrium 1B, L1
28 Jul - 3 Aug 2023

With $260 nett spend
9pc gift worth $178

With $380 nett spend
11pc gift worth $292

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With $580 nett spend
12pc gift worth $372

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For media enquiries, please contact:
Lim Yi Fang

Joyce Lim

Brand Manager

Marketing Executive

yifang.lim@kose.com.sg

joyce.lim@kose.com.sg

For more information, please contact Mercury PR:
Shermaine Sim

Meryl Noelle Chan

Assistant Account Manager

Account Executive

shermaine@mercury-integrated.com

meryl@mercury-integrated.com

www.kose.com.sg

kosesingapore

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