The Asian Conference on Media and Mass Communication 2010

Osaka, Japan

Letter of Welcome
From the Chairman of the International Academic Forum’s International Advisory Board& The Chairman of IAFOR Japan
Dear Colleagues,
Welcome to the inaugural Asian Conference on Media and Mass Communication.
The aim of this event is to provide an opportunity for academics and scholars to meet and exchange
ideas and views in a forum encouraging respectful dialogue. This international event will bring
together a number of university scholars working throughout Japan, Asia, and beyond to share theirresearch.
We have been very impressed by the range and quality of submissions received from the open call for
papers, from authors all over the world, and representing many disciplines and approaches. We areconfident that everyone will find reason to be intellectually challenged and inspired by the work offellow members of the global academic community.
We encourage you, as academics working throughout the world, to forge friendships and working
relationships with other participants across national, religious and disciplinary borders.
It is in this spirit of friendship and international cooperation, that we express our warmest regards toevery participant.
We hope you enjoy the conference,Yours truly,

S.D.B. Picken

Takayuki Yamada

Rev. Professor Stuart D. B Picken
Order of the Sacred Treasure, B.D., Ph.D., F.R.A.S.
Chairman, Japan Society of Scotland
Founding Chairman of the IAFOR International Advisory Board
Mr Takayuki Yamada
Chairman of IAFOR Japan & International Advisory Board MemberiThe Asian Conference on Media and Mass Communication 2010

Osaka, Japan

Conference at a Glance
Thursday
Registration and Information Desk Open: 15:00-17:00(2F Lobby)

Welcome Reception: 18:00-19:00 at the Lampada Restaurant & Bar (16F)
Come and join us for a complimentary glass of wine or soft drink, and the chance to meet fellow
delegates at the Lampada on the sixteenth floor of the hotel
FridayRegistration and Information Desk Open:
8:30-17:30(Sakura Room)
Welcome Address and Keynote Session:
9:00-10:30(Sakura Room)*
10:30-11:00
Refreshment BreakKiku Base Room*
Poster Session 1:
10:30 – 12:00: Kiku Base RoomParallel Session 1
11:00-12:30
Parallel Session 2
13:30-15:00*
14:45-15:30
Refreshment BreakKiku Base Room*Parallel Session 3
15:15-16:45*
FILM Showing
17:00 – 18:00

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Friday (continued)
Conference Dinner: 19:00-21:00
Ticketed Conference Dinner at the Neuf-Neuf (1F - Buffet Style)Meet, Eat, Drink, Discuss at the Conference Dinner

SaturdayParallel Session 1
9:00-10:30*
10:15-11:00
Refreshment BreakKiku Base Room*Parallel Session 2
10:45-12:15
Parallel Session 3
12:30-14:00
Parallel Session 4
14:15-15:45
Parallel Session 5 & Poster Session 2
16:00 – 17:30*
17:15-18:15
Refreshment BreakKiku Base Room*
Closing Remarks
17:45-18:00
Kiku Base Roomiii

Osaka, Japan

The Asian Conference on Media and Mass Communication 2010

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MediAsia 2010 Topic Streams and Times
Advertising Poster

Friday 10:30-12:00

Communication Technology and Digital Media (1/2)
Communication Technology and Digital Media (2/2)
Communication Technology and Digital Media Poster

Friday 13:30 – 15:00
Friday 15:15 – 16:45
Friday 10:30-12:00

Critical and Cultural Studies, Gender and Communication (1/4)
Critical and Cultural Studies, Gender and Communication (2/4)
Critical and Cultural Studies, Gender and Communication (3/4)
Critical and Cultural Studies, Gender and Communication (4/4)

Saturday 9:00 – 10:30
Saturday 10:45 – 12:15
Saturday 12:30 – 14:30
Saturday 14:15 – 16:15

Film (1/4)
Film (2/4)
Film (3/4)
Film (4/4)

Friday 11:00 – 12:30
Friday 13:30 – 15:00
Friday 15:15 – 16:45
Saturday 14:15 – 15:45

History (1/1)

Saturday 16:00 – 17:30

Journalism (1/2)
Journalism (2/2)

Saturday 9:00 – 10:30
Saturday 10:45 – 12:15

Magazine (1/1)

Saturday 9:00 – 10:30

Mass Communication, Society and Globalization (1/5)
Mass Communication, Society and Globalization (2/5)
Mass Communication, Society and Globalization (3/5)
Mass Communication, Society and Globalization (4/5)
Mass Communication, Society and Globalization (5/5)
Mass Communication, Society and Globalization Posters

Friday 11:00 – 12:30
Friday 13:30 – 15:00
Friday 15:15 – 17:15
Saturday 9:00 – 10:30
Saturday 10:45 – 12:15
Saturday 16:00 – 17:30

Media Education (1/1)

Friday 11:00 – 12:30

Media Ethics (1/1)

Friday 13:30 – 15:00

Media Management (1/2)
Media Management (2/2)
Media Management Poster

Saturday 10:45 – 12:15
Saturday 12:30 – 14:00
Saturday 16:00 – 17:30

Newspaper (1/2)

Saturday 12:30 – 14:00

Newspaper (2/2)

Saturday 14:15 – 15:45

Political Communication and Media (1/1)

Saturday 12:30 – 14:30

Public Relations (1/1)

Saturday 14:15 – 16:15

Research and Education (1/1)

Saturday 16:00 – 17:30

Visual Communication (1/1)

Saturday 14:15 – 15:45

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2F Room Guide
Kiku Base Room and Sakura Function Room

3F Room Guide
Kashi, Kusu, Ume, Matsu & Hana Rooms

General Information for Conference Participants
Information and Registration
The MediAsia 2010 Registration and Information Desk will be situated on the second floor lobby of
the hotel on Thursday afternoon, and thereafter in the Kiku base room on the same floor.
The Registration and Information Desk will be open for the following hours:
Thursday, October 28
Friday, October 29
Saturday, June 19

15:00-17:00
9:00-18:00
9:00-18:00

For those people wishing to pay on the day, please note that we will not be able to process credit cards.

Conference Keynote Session: Friday 9:00-10:30
The Keynote session will be held on Friday morning, with the event beginning promptly at 9:00 in the
Sakura function room. Please arrive in good time if you wish to attend the session. There will be aninterval after the keynote address and complimentary beverages and light snacks will be served.

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Concurrent Speaker Sessions: Friday and Saturday
Concurrent Sessions will run on Friday and Saturday, and are organized into topic streams. Sessions
are usually 90 minutes in length, and normally include two or three presenters. Exceptionally there may
be four presenters to a session, and the session length is increased accordingly to 120 minutes.
Presentations and Equipment
All rooms will be equipped with a MacBook laptop computer connected to a LCD projector. This isloaded with PowerPoint. If you prefer you will be able to connect your own PC laptop to the projector
cable. If you plan on using your own Mac, please ensure that you have the requisite cable to link withthe projector.
We recommend that you bring two copies of your presentation in the case that one fails.
Session Chairs
Session Chairs are expected to introduce themselves and other speakers (briefly), and ensure that thesession begins and ends on time, and that the time is divided fairly between the presentations (seebelow). Each presenter should have no less than 30 minutes in which to present his or her paper, andrespond to any questions. We recommend 20 minutes for your paper and 10 minutes for Q and A.
A Polite Request to All ParticipantsParticipants are requested to arrive in a timely fashion for all addresses, whether to their own, or tothose of other presenters. Presenters are reminded that the time slots should be divided fairly andequally between the number of presentations, and that they should not overrun. The session chair is
asked to assume this timekeeping role.
Poster Sessions & Poster Requirements
Poster Sessions will be held on Friday and Saturday in the Kiku base room.
The poster frames are B1 and so it is recommended that posters be no larger than B1 (707mm x
1000mm/27.8 inches x 39.4 inches). A1 (594mm x 841mm/23.4 inches x 39.4 inches) would also be
fine. If your poster is outsized, then we will be able to provide double-sided tape.
Internet
There will be no internet connection in the presentation rooms, but there will be wireless connection in
the communal areas and the 2F lobby of the Ramada Hotel. For your convenience, there will also be alimited number of computers wired up to the internet in the Kiku base room.
If you are staying at the Ramada hotel then all rooms are equipped with cable to which you can connect
your laptop for complimentary broadband access.
BadgesWhen you check in, you will receive a conference package, which includes your name badge. Wearing
your badge IS required for entrance to the sessions. If you lose your badge it can be replaced for a feeof JPY 5000. You must wear your badge at all times during the Conference.
If you are not wearing your badge, security will stop you and ask you to show your ID and evidence
that you are registered. Those unable to show proof will be escorted from the Conference by security.

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There are (4) colors of badges indicating the type of conference participant:
RED: Presenters and General Audience

BLACK: Conference Volunteer Staff

YELLOW:
Speakers

BLUE: Conference
Affiliates

KeynoteandFeatured

Exhibitors

andWhat to Wear & Bring
Attendees generally wear business casual attire. You may want to bring along a light jacket or sweater,as the temperature in meeting rooms is often difficult to control.
Security
The Japanese police have been enforcing random passport and identification checks. If you do not haveidentification when stopped, the police will detain you. There may also be a financial penalty. For theenjoyment of all participants, inappropriate behavior will not be tolerated and violators will be
removed from the premises. Do not leave personal items or conference bags unattended anywhere in
the Ramada Osaka as this will be taken away by security.
Smoking
The Ramada Osaka has implemented a Clean Indoor Air Act; therefore, smoking is not permitted inany of the conference rooms or the ballroom. Please smoke only in designated areas.
Photo/Recording Waiver
There may be photography, audio or video recording at the conference. By entering the event premises
you give consent to the use of your photograph, likeness or video or audio recording in whole or in partwithout restriction or limitation for any educational, promotional, or any purpose for distribution.
Refreshment Breaks
Coffee, tea, and light snacks will be provided twice a day, in the morning, and the afternoon. All othermeals, including lunch and dinner, can be purchased at any of the restaurants or convenience stores inand around the Ramada Osaka.
Meals & Drinks
As a conference registrant, and if you are staying at the Ramada Hotel, then your room includes
breakfast. This is a good occasion to start the day and meet other delegates. You must book through the
RAMADA OSAKA to enjoy this arrangement.
The Ramada hotel has arranged for a 20% discount on all food and drinks purchased in any of
the hotel’s facilities. To access this discount, please present your registration pass.

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The Asian Conference on Media and Mass Communication 2010
Conference Chair 2010 & Keynote Speaker
Professor Gary E Swanson“BRAVE NEW WORLD: CHALLENGES & OPPORTUNITIES”

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Biography
Gary E. Swanson Gary E. Swanson is currently the Mildred S. Hansen Endowed
Chair and Distinguished Journalist-in-Residence at the University of Northern
Colorado, USA. From 2005-2007 Swanson was a Fulbright scholar to China andlectured at Tsinghua University and the Communication University of China. In 2008
he was Commentator for China Central Television International (CCTV-9) and theirlive coverage of the Beijing Olympic Games. Previously, Swanson was professor anddirector of television for nine years at the Medill School of Journalism at
Northwestern University where he taught mostly graduate broadcast students on the
Evanston, Chicago, and Washington D.C. campuses. He has been an educator for 23
years – 17 years spent teaching at the university level.
Swanson is an internationally recognized and highly acclaimed documentary
producer, director, editor, consultant and educator. He has given speeches, presented
workshops and lectured at conferences, festivals, and universities throughout China,
India, Papua New Guinea, Thailand, Greece, South Africa, Jordan, Germany,
Portugal, Great Britain and the United States. Swanson has compiled a distinguishedprofessional broadcast career spanning 13 years: From 1978 to 1991, Swanson
worked for the National Broadcasting Company where he was honored with national
EMMY’s for producing and editing: “The Silent Shame,” a prime-time investigative
documentary; “Military Medicine,” a two-part investigative series on NBC News; and“Hotel Crime,” an investigative news magazine piece. Swanson was an editor for“breaking news” and features for NBC Nightly News with Tom Brokaw, the Today
Show, Sunrise, Sunday Today, NBC Overnight, A Closer Look, Monitor, and otherprime time news magazines. Swanson covered “breaking news” in 26 states andCanada for the network including trips and campaigns of presidents Ronald Reagan,
George Bush, and Bill Clinton.
Swanson was the Fulbright distinguished lecturer and consultant in television news to
the government of Portugal in 1989. In 1992, he covered the XXV Olympics inBarcelona, Spain for NBC News as field producer and cameraman.
Swanson has earned more than 57 awards for broadcast excellence including threenational EMMY’s, the duPont Columbia Award, two CINE “Golden Eagles,” 12
TELLY’s, the Monte Carlo International Award, the Hamburg International MediaFestival’s Globe Award, the Videographer Award, The Communicator Award, theOhio State Award, the CINDY Award, and many others. He graduated from the
University of Illinois at Urbana with a Bachelor’s degree in Education in 1974, and a
Master’s degree in Journalism in 1993.

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CONFERENCE PROGRAMME*

Friday 9:00 – 10:30
MediAsia 2010 Keynote Session
Keynote Professor Gary Swanson
Sakura Room
Professor Swanson’s Keynote Address will be followed by a selection of complimentary beverages
and light refreshments, served in the Kiku base room

10:30-12:30 Poster Session 1
Communication Technology and Digital Media Poster

Kiku Base Room

0085
Facebook : The Online Social Network for Political Consciousness Awakening of University Students in
Thailand (Phase 1)
Phichate Phimcharoen, Kasembundit University, Thailand
Advertising Poster
0066
Product Placement in Sitcom Drama as the Challenged Marketing Communication Tools: A Case Study of"Pen Tor" Thailand
Tortrakool Ubolwatra, Kasembundit University, Thailand

1The Asian Conference on Media and Mass Communication 2010

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Friday Session 1
11:00 – 12:30
Friday11:00 – 12:30
Session 1
Mass Communication, Society and Globalization (1/5)
Session Chair: Roumen Dimitrov

Room: Sakura

0035
Signs and the state: imagining Malaysian identity through stereotypical graphic iconography
Nurul Rahmam, RMIT University, Australia
0045
Mediated Identities: Self through the eyes of the Other on Facebook
Celia Lam, University of Sydney, Australia
0011
Do the social media spell the end of journalism as a profession?
Roumen Dimitrov, University of Western Sydney, Australia

Friday11:00 – 12:30
Film (1/4)
Session Chair: Alla Yunis

Session 1

Room: Kashi

0057
Building a Film Industry in United Arab Emirates (UAE): How does a nation become a global center forfilm production while trying to maintain a conservative cultural identity?
Gaelle Duthler, Zayed University, UAE
Alla Yunis, Zayed University, UAE
0072
Localization Strategies to Confront with Globalization: A Study on the National Research of Local Films in
Mainland China
Yue Zhu, Universiti Sains Malaysia

Friday11:00 – 12:30
Media Education (1/1)
Session Chair: Bertie Loubser

Session 1

Room: Ume

0126
Media in Health Promotion Activities: The New Definition
Abdul Latiff, National University of Malaysia, Malaysia
0146
English media literacy for Japanese students
Simon Cooke, Kanda University of International Studies, Japan
Ashley Moore, Kanda University of International Studies, Japan
0022
Brave New World in Crisis. Mediating meetings via new media technologies: The case of volcano
Eyjafjallajökull and video conferencing
Bertie Loubser, North-West University, South Africa

2The Asian Conference on Media and Mass Communication 2010

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Friday Session 2
13:30 – 15:00
Friday13:30 – 15:00
Session 2
Mass Communication, Society and Globalization (2/5)
Session Chair: Ip Anthony Kin Ho

Room: Sakura

0195
The Explicit Portrayal of Obscenity in Television Series Towards the Current Trend of Viewing Patterns: A
Context Analysis on the American TV Series ‘Grey’s Anatomy’
Mohd Shahnawi Muhmad, Universiti Teknologi MARA, Malaysia
Pirus Ibrahim, Universiti Teknologi MARA, Malaysia
0034
Between Tudung (headscarves) and TV Idols: Exploring Malaysian Youth Culture Online
Nasya Bahfen, RMIT University, Australia
0012
Globalization of Fans Community: A Case Study of Chinese Fans Community of Japanese Male Idols
Ip Anthony Kin Ho, The Chinese University of Hong Kong, Hong Kong

Friday13:30 – 15:00
Film (2/4)
Session Chair: Ozlem ÖZGÜR

Session 2

Room: Kashi

0116
Different Worlds Constructed with Films: ‘Rhapsody in August’ and ‘Pearl Harbor’
Ozlem ÖZGÜR, Selcuk University Communication Faculty, Konya, Turkey
Serhat Koca, Selcuk University Communication Faculty, Konya, Turkey
0130
The Rise of Far East Narration and Its Reflection on Current Turkish Cinema
Serhat Koca, Selcuk University Communication Faculty, Konya, Turkey
Meral Serarslan, Selcuk University Communication Faculty, Konya, Turkey
0118‘Saving The World' In The Cinema: The Man Who Saves The World And His Son In Turkish Cinema
Meral Serarslan, Selcuk University Communication Faculty, Konya, Turkey
Ozlem ÖZGÜR, Selcuk University Communication Faculty, Konya, Turkey

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Friday Session 2
13:30 – 15:00
Friday13:30 – 15:00
Session 2
Communication Technology and Digital Media (1/2)
Session Chair: Mahboub Hashem

Room: Kusu

0053
The Lessons I’ve been Learning Since I was twelve: The Role of MMORPG in Molding the Gamers’
Knowledge
Benedict Agulto, Taylor’s University College, Malaysia
0154
Digital Game Culture in Turkey: Sector Content and Players
Serkan Bicer, Anadolu University, Turkey
0039
Emirati (UAE) Youth Competency and Dependency on New Information Technology
Mahboub Hashem, American University of Sharjah, UAE
Susan Smith, American University of Sharjah, UAE

Friday13:30 – 15:00
Media Ethics (1/1)
Session Chair: Su Herng

Session 2

Room: Ume

0062
Maintaining Integrity while Presenting Deception: Playing with Reality in the Media Mainstream
Hugh Davies, Monash University Australia
0084
Satellite Signals Ignore Sovereign Borders
Muhammad Abrar, University of Glasgow, UK
0202
The Media is not good enough: What Taiwanese Journalism Students Think about Journalism and Ethics
Su Herng, National Chengchi University, Taiwan
Meng-yen Hsu, National Chengchi University, Taiwan
Chia-lun Chen, National Chengchi University, Taiwan
Szu-yun Wang, National Chengchi University, Taiwan

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Osaka, Japan

Friday Session 3
15:15 – 16:45
Friday 15:15 – 17:15 (Extended Session)
Session 3
Mass Communication, Society and Globalization (3/5)

Room: Sakura

Session Chair: Melissa Milton-Smith
0056
Cinema in the New World Order: The Apocalyptic Nexus between Aesthetics and Politics
Constance Goh, Nagoya University of Commerce & Business, Japan
0114
Homelessness in Japan: A frame analysis of Yomiuri and Asahi coverage
Tamara Swenson, Osaka Jogakuin College, Japan
Brad Visgatis, Osaka International University, Japan
0138
Ingroup, Outgroup relations with Asian Indians in Australia
Indira Somani, Washington and Lee University, USA
0042
A Brave New World: Life in the Global Metropolis
Melissa Milton-Smith, University of Notre Dame, Australia

Friday15:15 – 16:45
Film (3/4)
Session Chair: Eva Chen

Session 3

Room: Kashi

0136
Contrasting "Infernal Affairs" Hong Kong and "The Departed" Hollywood
Stephen Man Hung SZE, Kushan University of Technology, Taiwan
Inting Shen, Kushan University of Technology, Taiwan
0052
Examining Advertising Effects of New and Old Media among Theater Audiences
Angela Chang, University of Macau
0207
Agentic Women in Anglo-American Chick Flick
Eva Chen, National Cheng-Chi University, Taiwan

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Friday Session 3
15:15 – 16:45
Friday15:15 – 16:45
Session 3
Communication Technology and Digital Media (2/2)
Session Chair: Siti Zobidah Omar

Room: Kusu

0117
Convergence in everyday news production practice: The impacts of media convergence on journalists’works and news culture in Taiwan
Wing-Ping Kuo, Chinese Cultural University, Taiwan
0083
Electronic Media and Interpersonal Discourse: Mediation in Crises
Masrur Alam Khan, National University of Science & Technology Pakistan
Rehana Masrur Khan, Allama Iqbal Open University, Pakistan
0151
Farm Families and its challenges of using ICT in retrieving information on agriculture in Malaysia
Siti Zobidah Omar, Universiti Putra Malaysia

Friday Session 4
17:00 – 18:00
Media Education Foundation Film Screenings
The Codes of Gender: Identity and Performance in Pop Culture
Room: Kashi
Mean World Syndrome: Media Violence and the Cultivation of Fear
Room: Kusu

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Saturday Session 1
9:00 – 10:30
Saturday9:00 – 10:30 Session 1
Critical and Cultural Studies, Gender and Communication (1/4)
Session Chair: Jinhee Choi

Room: Sakura

0009
Global Media Product and Construction of Japanese Identity: A Case Study of Anime on Malaysian
Television
Juliana Abdul Wahab, Universiti Sains Malaysia
Mustafa Kamal Anuar, Universiti Sains Malaysia
0142
Religion Without Faith: Use of Ancient Rhetorical Forms in World of Warcraft
Jose Vallikatt, RMIT University, Australia
0107
Boys Over Flowers! Intra-Regional Adaptations and Regional Sensibility
Jinhee Choi, University of Kent, UK

Saturday9:00 – 10:30 Session 1
Mass Communication, Society and Globalization (4/5)
Session Chair: Bheemaiah Krishnan Ravi

Room: Kashi

0111
Media Usage of Turkic Diaspora: Homeland "So Called Nostalgia and Dream" of Meskhetian/Ahiska
Turks in Bishkek-Kyrgyzstan
Murat Iri, Istanbul University, Turkey
0189
Global publishing of the local culture: A content analysis on the village web sites in Turkey
Halil Ibrahim Gurcan, Anadolu University, Turkey
0112
Globalization & Internationalization
Bheemaiah Krishnan Ravi, Bangalore University, India

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Saturday Session 1
9:00 – 10:30
Saturday9:00 – 10:30 Session 1
Journalism (1/2)
Session Chair: Yumi Wilson

Room: Kusu

0094
News 2.0 : Adaptive Interactivity and knowledge communities
Ehsan Milani, Macquarie University, Australia
0188
Working for Professional Media without Professional Standard of Journalism (A Study of TV News
Contributors in Indonesia)
Awang Ruswandi, University of Indonesia
0061
Shaping the future of journalism through mentorship
Yumi Wilson, San Francisco State University, USA

Saturday9:00 – 10:30 Session 1
Magazine (1/1)
Session Chair: Rihyei Kang

Room: Ume

0071
Interpretation of localization in the era of globalization: How do people read those fashion magazines?
Mengyen Hsu, National Chengchi University, Taiwan
0211
Transformational Leadership Improves Magazine Performance-Quantitative Research for Magazine
Editors in Japan
Rihyei Kang, Waseda University, Japan

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Saturday Session 2
10:45 – 12:15
Saturday10:45 – 12:15
Session 2
Critical and Cultural Studies, Gender and Communication (2/4)
Session Chair: Chiung Hwang Chen

Room: Sakura

0101
Globalization? Localization? Other possibilities? - Comparing male images in Japanese and westerncommercials
Agnieszka Pochyla, Hokkaido University, Japan
0069
Media discourse and the globalization of amateur prostitution
Mary Reisel, Rikkyo University, Japan
0038
Prioritizing Hyper-masculinity in the Pacific Region
Chiung Hwang Chen, Brigham Young University Hawaii, USA

Saturday10:45 – 12:15
Session 2
Mass Communication, Society and Globalization (5/5)
Session Chair: Ghulam Shabir
0047
The Impact of Advertisements on Youths
Ghulam Shabir, Islamia university of Bahawalpur Pakistan
0096
The Role of Media on Democracy
Mui Joo Tang, Tunku Abdul Rahman College, Kuala Lumpur, Malaysia
Eang Teng Chan, Tunku Abdul Rahman College, Kuala Lumpur, Malaysia
Satwant Singh, Tunku Abdul Rahman College, Kuala Lumpur, Malaysia

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Room: Kashi

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Osaka, Japan

Saturday Session 2
10:45 – 12:15
Saturday10:45 – 12:15
Journalism (2/2)
Session Chair: Erdal Dagtas

Session 2

Room: Kusu

0220
Objective Journalism or Partisan Press? Approach of Sabah Newspaper to Political Parties on March 29,
2009: Local Elections Exemplifying The Partisan Press in Turkey.
Omer Ozer, Anadolu University, Turkey
Neda Ucer, Anadolu Unversity, Turkey
0212
The Role of Media in Influencing Publics’ Opinion: An Example from Cyprus
Elife Asude Tunca, Cyprus International University, Cyprus
0221
Evaluating Advertorial News Through the Magazine Supplements of Turkish Press in Terms of Critical
Political Economy
Erdal Dagtas, Anadolu Unversity, Turkey

Saturday10:45 – 12:15
Session 2
Media Management (1/2)
Session Chair: Sabine Baumann

Room: Ume

0104
New Ethical Issues in Pakistani Media
Ahsan Akhtar Naz, University of the Punjab, Pakistan0033
Who's afraid of the Future? Effects of Changes in Technology and Media Usage on the Competitive
Landscape and Strategies of the Media
Sabine Baumann, Jade University in Wilhelmshaven, Germany

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Saturday Session 3
12:30 – 14:00
Saturday
12:30 – 14:30
Session 3
Critical and Cultural Studies, Gender and Communication (3/4)
Session Chair: Minha Kim

Room: Sakura

0148
Singing to a different tune: The Malaysian singer songwriter movement and the contestation for an alternate
cultural space
Azmyl Md Yusof, Sunway University College Malaysia
0178
Representation of Environmentalists in the Media: An Evaluation of Stereotypes of Environmentalists
Onur Bekiroglu, Anadolu University, Turkey
Sule Yuksel Ozturk, Anadolu University, Turkey
0215
Anthropology of News: Exploring Prototype of News Contents, Communication, and MediaMinha Kim, Sungkyunkwan University, South Korea

Saturday
12:30 – 14:00
Session 3
Newspaper (1/2)
Session Chair: Kayoko Hashimoto

Room: Kusu

0079
Crisis Reporting by Newspapers: A Study of the Malaysian and Nigerian Press
Samuel Ihediwa, Universiti Tunku Abdul Rahman, Malaysia
Wilayah Persekutuan, University of Malaya, Malaysia
0070
Collaboration and mutual dependency between Japanese newspaper media and government policies inconstructing the public representation of the promotion of English Language Teaching
Kayoko Hashimoto, The University of Queensland, Australia

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Saturday Session 3
12:30 – 14:00
Saturday
12:30 – 14:00
Session 3
Media Management (2/2)
Session Chair: Sheng Weng Doong

Room: Ume

0110
An analysis of signing contracts when the domestic Taiwanese industry purchases foreign programs'
copyright
Sheng Weng Doong, National Taiwan Normal University, Taiwan
Min-ping Kang, Shih Hsin University, Taiwan
0205
New program projects selecting for TV companies
Kuei-Lun Chang, National Taipei University of Technology, Taiwan
Sen-Kuei Liao, National Taipei University of Technology, Taiwan
Kei-Teng Cheng, National Taipei University of Technology, Taiwan
Wan-Chun Duan, National Taipei University of Technology, Taiwan
0197
Powerful Force of the Media on Environmental Issues and its Contribution to Environmental Engineers
Esra Yel, Selcuk University, Turkey
Meral Serarslan, Selcuk University, Turkey

Saturday
12:30 – 14:30
Session 3
Political Communication and Media (1/1)
Session Chair: Haiqing Yu(Extended Session)

Room: Matsu

0028
Culture of the Counter-Spectacle: Shanzhai Media Culture in China
Jian Xu, University of New South Wales, Australia
0092
An Institutional Approach to International News in the United States Elite Media: The Case of China's
Status as Most Favored Nation
Troy Knudson, Waseda University, Japan
0046
The Rise of the Political Blogs: The Fracture of the Malaysian Hegemony
Mohd Amirul Akhbar Mohd Zulkifli, Universiti Teknologi MARA, Malaysia
Norsham Firdaus, Universiti Teknologi MARA, Malaysia
0059
The Spectre of Mao: Reportage Literature in the Playing Fields of Chinese Sports Media
Haiqing Yu, University of New South Wales, Australia

12

The Asian Conference on Media and Mass Communication 2010

Osaka, Japan

Saturday Session 4
14:15 – 15:45
Saturday14:15 – 16:15
Session 4(Extended Sessions)
Critical and Cultural Studies, Gender and Communication (4/4)
Session Chair: Ahmad Murad Merican

Room: Sakura

0097
Communication and Culture: Reflections on the Perspectives of Influence
Iqbal Zafar, International Islamic University, Pakistan
0005
Coming in from the Margins: Migrant Voices, Community Broadcasting and Social Inclusion
Fazal Malik, Higher Colleges of Technology, UAE
0236
Critical Success Factors in Digital Libraries
Fatemeh Lagzian, University of Malaya, Malaysia
0196
Journalizing Self and the Occident: Mahathir Mohamad, European Civilization and the Western Media
Ahmad Murad Merican, Universiti Teknologi Petronas, Malaysia

Saturday14:15 – 15:45
Newspaper (2/2)
Session Chair: Kristy Hess

Session 4

Room: Kusu

0132
Textual Strategies of Distinction in Death Announcements in Turkish Newspapers, 1970-2009
Murat Ergin, Koc University, Turkey
0194
A complex connection: Commercial community newspapers and tiers of social capital
Kristy Hess, Deakin University, Australia
0122
How do we cope with Terrorism? The role of communication theories and research
Morrisan Moris, University of Mercu Buana, Indonesia

13The Asian Conference on Media and Mass Communication 2010

Osaka, Japan

Saturday Session 4
14:15 – 15:45
Saturday14:15 – 16:15 (Extended Session) Session 4
Public Relations (1/1)
Session Chair: Jannet Pendleton

Room: Hana

0123
Cultural Conflicts and Communication Issues in International Mergers and Acquisitions: Lessons Learned
from the BenQ Debacle
S. Sophy Cheng, Chaoyang University of Technology, Taiwan
Matthew Seeger, Wayne State University, USA
0073
Foreign entry strategy of the service industry: case studies of the resource advantages of the Taiwanesepublic relation consultants and their subsidiaries in China
Kang Min Ping, National Taiwan Normal University, Taiwan
Lin Shu-yu, Shih-Hsin University, Taiwan
Hsu Chen Han, Shih-Hsin University, Taiwan
0134
Corporate Social Responsibility (CSR): Analysis on the conduct of an international company in Malaysianenvironmental issues
Mui Joo Tang, Tunku Abdul Rahman College, Malaysia
Ean Teng Chan, Tunku Abdul Rahman College, Malaysia
0103
Public relations, Immunisation Campaigns and the Public Interest: Looking at the Big Picture
Jannet Pendleton, University of Technology, Sydney, Australia

Saturday14:15 – 15:45
Session 4
Visual Communication (1/1)
Session Chair: Michael Wamposzyc

Room: Kashi

0001
Narrative motion on the two-dimensional plane: The “video-ization” of photography and characterizationof reality
Murat Germen, Sabanci University, Turkey
0098
A Brave New Lebanon: The change in political branding
Dina Faour, American University in Dubai, UAE
0198
Aesthetics and Operativity of Journal Covers in Poland and Germany from 1945 to Ipad
Michael Wamposzyc, Freie Universität in Berlin, Germany

14

The Asian Conference on Media and Mass Communication 2010

Osaka, Japan

Saturday Session 4
14:15 – 15:45
Saturday14:15 – 15:45
Film (4/4)
Session Chair: Josko Petkovic

Session 4

Room: Ume

0131
Images as Symptoms of Narrative Integration
Anni Namba, University of Tokyo, Japan
0086
Gadoh: Negotiating the politics of ethnic identification in Malaysian schools
Yuen Beng Lee, University of Melbourne, Australia
0049
Psychometrics Meets Creative Arts: Assessing Graduate Screen Production Outputs in Nineteen AustralianFilm Schools
Josko Petkovic, Murdoch University, Australia

15

The Asian Conference on Media and Mass Communication 2010

Osaka, Japan

Saturday Session 5
16:00 – 17:30
Saturday
16:00 – 17:30
Session 5
Research and Education (1/1)
Session Chair: Morris Brown Jr

Room: Kashi

0143
Teaching International Politics in Multinational Classroom: Popular Films as Pedagogical Aid
Shunichi Takekawa, Ritsumeikan Asia Pacific University, Japan
Takuro Kikkawa, Ritsumeikan Asia Pacific University, Japan
Utpal Vyas, Ritsumeikan Asia Pacific University, Japan
0115
Re-Read Research about Health and Communication in Turkey
Sule Yuksel Öztürk, Anadolu University, Turkey
0068
The Emotional Labor Influence on Writing Instructor Performance as a Factor in the Organization- Public
Relationship
Morris Brown Jr., California State University – Chico Campus, USA

Saturday
16:00 – 17:30
Session 5
History (1/1)
Session Chair: Paul Brocklebank

Room: Kusu

0121
Media technologies and Modernity - Tracing the formation of a consumer society in 1930s Taiwan
Sumei Wang, National Chengchi University, Taiwan
0024
The Decline of Pakistani Cinema: The Government, Pakistan Electronic Media Authority (PEMRA), andthe Interjection of VCRs, Pirated DVDs, and Cable Channels
Wajiha Raza Rizvi, University of the Punjab, Pakistan
0128
Corpus Stylistics and The Spectator
Paul Brocklebank, Tokyo University of Technology, Australia, Japan

16

The Asian Conference on Media and Mass Communication 2010

Osaka, Japan

Saturday Session 5
16:00 – 17:30
Saturday

16:00 – 17:30

Session 5

Room: Kiku

Mass Communication, Society and Globalization Posters
0179
Animation "With Chinese Characteristics"? The Case of "The Three Kingdoms"
Vincenzo De Masi, University of Zurich, Switzerland
Chwen Chwen Chen, China Media Observatory, University of Lugano, Switzerland
0169
Profiling the Challenges to be Different: BFM 89.9 Malaysia's First Business Radio
Faridah Noor Mohd Noor, University of Malaya, Malaysia
0201
Sense-Making Approach in Determining Information Seeking and Usage: A Case Study in HealthCommunication
Ismail Sualman, Universiti Teknologi MARA, Malaysia
Rosni Jaafar, Universiti Teknologi MARA, Malaysia
Media Management Poster
0120
The Network Strategy of New Entrants: the Case of Low and Medium Power Radio Stations in Taiwan
Chen-Han Hsu, Shih Hsin University, Taiwan, Taiwan
Min-Ping Kang, Shih Hsin University, Taiwan, Taiwan

Saturday

17:45 – 18:15

Kiku Base Room
Closing Remarks
Professor Gary Swanson

17The Asian Conference on Media and Mass Communication 2010

Osaka, Japan

Virtual Presentations
Critical and Cultural Studies, Gender and Communication
0002
Cultural characteristics, social and political significance of online relationships in China
Yann-Ling Chin, Nottingham Trent University, UK
Olga Bailey, Nottingham Trent University, UK
Media Education
0204
Local Youth, Global Event: Examining the Celebrations and Controversies of the Vancouver 2010 WinterOlympics through the Lens of Media Education
Wendy Chen, New York University, USA
Newspaper
0157
Representation of Turkey in the European Press: Is it backward, cool, or…
Nilyufer Hamid, Erasmus University Rotterdam, The Netherlands
0164
The Development of Stereotypes in the Press: Linguistic Analysis of Political Texts on Georgia in the US
Media
Nino Kopaleishvili. Tbilisi State University, Georgia
Ivane Javakhishvili, Tbilisi State University, Georgia
Media and Sport
0159
Core and Periphery in Sports News: An Application of World System Theory to Media Coverage of 2010
FIFA World Cup South Africa
Rin Woo, Kyung Hee University, South Korea
Sungming Kang, Kyung Hee University, South Korea

Media Management
0082
The Courage to Pursue User Generated Content Creation: Case Study of Video Sharing Website
Management
Yoshikazu Suzuki, University of Minnesota, USA

18

The Asian Conference on Media and Mass Communication 2010

Osaka, Japan

LIST OF AUTHORS (A-Z)
Firdaus, Norsham

p. 12

Abdul Wahab, Juliana

p. 7

Germen, Murat

p. 14

Abrar, Muhammad

p. 4

Goh, Constancep. 5

Agulto, Benedict

p. 4

Gurcan, Halil Ibrahim

p. 7

Akhtar Naz, Ahsan

p. 10

Hamid, Nilyufer

p. 18

Bahfen, Nasya

p. 3

Hashem, Mahboub

p. 4

Bailey, Olgap. 18

Hashimoto, Kayoko

p. 11

Baumann, Sabine

p. 10

Herng, Su

p. 4

Bekiroglu, Onurp. 11

Hess, Kristy

p. 13

Bicer, Serkanp. 4

Hsu, Chen Han

p. 14

Brocklebank, Paulp. 16

Hsu, Chen-Han

p. 17

Brown Jr., Morrisp. 16

Hsu, Meng-yen

p. 4

Chan, Ean Tengp. 14

Hsu, Mengyen

p. 8Chan, Eang Teng

p. 9

Hwang Chen, Chiungp. 9

Chang, Angela

p. 5

Ibrahim, Pirusp. 3

Chang, Kuei-Lun

p. 12

Ihediwa, Samuelp. 11Chen, Chia-lun

p. 4

Ip, Anthony Kin Hop. 3

Chen, Chwen Chwenp. 17

Iri, Murat

p. 7

Chen, Eva

p. 5

Jaafar, Rosni

p. 17Chen, Wendy

p. 18

Javakhishvili, Ivane

p. 18

Cheng, Kei-Teng

p. 12

Kamal Anuar, Mustafa

p. 7

Cheng, S. Sophy

p. 14

Kang, Min Pingp. 14

Chin, Yann-Ling

p. 18

Kang, Min-Pingp. 12

Choi, Jinhee

p. 7

Kang, Min-Pingp. 17

Cooke, Simonp. 2

Kang, Rihyei

p. 8

Dagtas, Erdalp. 10

Kang, Sungming

p. 18

Davies, Hughp. 4

Khan, Masrur Alamp. 6

De Masi, Vincenzop. 17

Khan, Rehana Masrur

p. 6

Dimitrov, Roumen

p. 2

Kikkawa, Takuro

p. 16

Doong, Sheng Weng

p. 12

Kim, Minhap. 11Duan, Wan-Chunp. 12

Knudson, Troyp. 12Duthler, Gaellep. 2

Koca, Serhat

p. 3

Ergin, Murat

p. 13

Kopaleishvili, Nino

p. 18

Faour, Dinap. 14

Kuo, Wing-Ping

p. 6

19

The Asian Conference on Media and Mass Communication 2010

Osaka, Japan

Lagzian, Fatemehp. 13

Shen, Inting

p. 5Lam, Celia

p. 2

Singh, Satwant

p. 9

Latiff, Abdul

p. 2

Smith, Susanp. 4

Lee, Yuen Beng

p. 15

Somani, Indirap. 5

Liao, Sen-Kuei

p. 12

Sualman, Ismail

p. 17

Lin, Shu-yu

p. 14

Suzuki, Yoshikazu

p. 18

Loubser, Bertie

p. 2

Swenson, Tamara

p. 5

Malik, Fazal

p. 13

SZE, Stephen Man Hungp. 5

Merican, Ahmad Murad

p. 13

Takekawa, Shunichi

p. 16

Milani, Ehsan

p. 8

Tang, Mui Joo

p. 14

Milton-Smith, Melissap. 5Tang, Mui Joo

p. 9

Moore, Ashleyp. 2

Tunca, Elife Asude

p. 10

Moris, Morrisan

p. 13

Ubolwatra, Tortrakool

p. 1

Muhmad, Mohd Shahnawi

p.3

Ucer, Neda

p. 10

Namba, Anni

p. 15

Vallikatt, Jose

p. 7

Noor Mohd Noor, Faridah

p. 17

Visgatis, Bradp. 5

Omar, Siti Zobidahp. 6

Vyas, Utpal

p. 16

Ozer, Omer

p. 10

Wamposzyc, Michaelp. 14ÖZGÜR, Ozlem

p. 3

Wang, Sumei

p. 16

Ozturk, Sule Yukselp. 11

Wang, Szu-yun

p. 4Öztürk, Sule Yuksel

p. 16

Wilson, Yumi

p. 8

Pendleton, Jannet

p. 14

Woo, Rin

p. 18

Persekutuan, Wilayahp. 11

Xu, Jianp. 12

Petkovic, Josko

p. 15

Yel, Esrap. 12

Phimcharoen, Phichatep. 1

Yu, Haiqing

p. 12

Pochyla, Agnieszka

p. 9

Yunis, Allap. 2

Rahmam, Nurul

p. 2

Yusof, Azmyl Md

p. 11Ravi, Bheemaiah Krishnanp. 7

Zafar, Iqbal

p. 13

Reisel, Maryp. 9

Zhu, Yuep. 2

Ruswandi, Awang

p. 8

Zulkifli, Mohd Amirul Akhbar Mohd

p. 12

Seeger, Matthew

p. 14

Serarslan, Meral

p. 3

Serarslan, Meralp. 12

Shabir, Ghulam

p. 9

20

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