PRIVACY POLICY
As at 06/2023
We are delighted that you are visiting our website and that you have shown an interest in our company. The protection of yourpersonal data is very important to us.
Using the information below we want to inform you about the processing of your personal data when you visit our website.
Naturally we observe the statutory provisions, particularly the European General Data Protection Regulation (EU-GDPR) andthe Danish Data Protection Act.
1.
Who is responsible for data processing and who can I contact?
Responsible body within the meaning of GDPR
Balluff ApS
Niels Jernes Vej 10
DK – 9220 Aalborg Øst
Denmark
Tel. +45 7023 4929
Fax +49 7158 5010
info.dk@balluff.dk
www.balluff.dk
Further information can be found in the legal notice (Imprint).
Should you have any questions, suggestions, or complaints, please contact our Group Data Protection Commissioner:
You can reach the Group Data Protection Commissioner by sending an e-mail to dataprotection@balluff.de or a letter "for theattention of (FAO) Data Protection Commissioner" to our postal address.
2.
Processing of personal data when visiting our website
Personal data is data that can identify you directly or indirectly, e.g. name, address, e-mail address, account details, or yourdate of birth.
When using the website for information purposes, i.e. when you do not register or otherwise submit information to us, we collectthe usage data which is gathered by the web analysis service used by us, Google Analytics. The legal basis is Art. 6 Para. 1
Clause 1 let. f GDPR. You can find more information about this, particularly with regard to your rights, in point 5.
Apart from the use of our website for purely information purposes, we offer different services which you can use if you areinterested and for which you voluntarily disclose your personal data.
More information can be found in the points below.

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4.
Use of cookies
Cookies are used on this website. A cookie is a small file that can be stored on your computer when you visit a website. Cookies
are generally stored in order to offer users additional features on our website.
We use the following types of cookies, whose scope and operating principle are explained below:− transient cookies (see 4.1)
− persistent cookies (see 4.2)
4.1
Transient cookies
Transient cookies are automatically deleted when you close the browser. They include, in particular, session cookies.
They save a so-called session ID which can be used to assign different queries from your browser to the joint session.
As a result, your computer can be recognized when you return to our website. The session cookies are deleted when
you log out or close the browser.
4.2
Persistent cookies
Persistent cookies are automatically deleted after a specified time which may vary depending on the cookie. You candelete the cookies in the security settings of your browser at any time.
You can configure your browser setting according to your wishes and refuse the acceptance of third-party cookies or all
cookies. Click on the HELP feature in your browser if you want to find out more about this.
Please note that you may not be able to use all features on the subsequent website if you block or delete cookies.
We use cookies in order to be able to identify you for subsequent visits if you have an account with us. Otherwise, youhave to log in each time you visit our website.
The flash cookies used are not collected by your browser, but by your flash plug-in. We also use HTML5 storage objects
that are placed on your end device. These objects store the necessary data irrespective of the browser used by you andhave no automatic expiration date. If you do not want to allow the processing of flash cookies, you have to install acorresponding add-on, e.g. BetterPrivacy for Mozilla Firefox or the Adobe Flash Killer Cookie for Google Chrome. You
can prevent the use of HTML5 storage objects by setting your browser to privacy mode. We also recommend you
manually delete your cookies and the browser history on a regular basis.

Replaces D23

3.
Legal bases
Insofar as we obtain consent from the data subjects for the processing of personal data, Art. 6 Para. 1 let. a General Data
Protection Regulation (GDPR) serves as a legal basis. For the processing of personal data that is required for the fulfillment of acontract, whose contracting party is the data subject, Art. 6 Para. 1 lit. b GDPR serves as a legal basis. This shall also apply toprocessing operations that are required for the implementation of precontractual measures. Insofar as the processing of
personal data is required for the fulfillment of a legal obligation, to which our company is subject, Art. 6 Para. 1 lit. c GDPR
serves as a legal basis. For cases where vital interests of the data subject or another natural person make necessary theprocessing of personal data, Art. 6 Para. 1 lit. d GDPR serves as a legal basis. If the processing is required to safeguard thelegitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not
outweigh the first-mentioned interest, then Art. 6 Para. 1 lit. f GDPR shall serve as a legal basis for the processing.
More information can be found in the individual features of our website.

More information about the cookies can be found here.

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6.
Other features and offers of our website
Apart from using our website for purely informative purposes, we also offer different services that you can use if you areinterested. For this purpose, you generally have to provide personal data which we use to provide the respective service and forwhich the principles of data processing apply.
Sometimes we use external service providers to operate our website and the associated processes. We observe therequirements of Art. 28 GDPR.. We concluded a contract on the processing in accordance with instructions with the processors,which ensures that your personal data is processed for a specific purpose and not disclosed.
If your data has to be processed by a provider in a third country (countries without corresponding data protection law), theprocessing is protected by international contracts in accordance with the European requirements.
Information on the suitable or appropriate guarantees and the option to obtain a copy thereof can be made available by the Data
Protection Commissioner on request.
Our website also uses features of other service providers. You are redirected to the actual website of the service provider for
their use. You are informed accordingly before the redirect. You can view the respective privacy statements on the websites ofthe service providers.
As the offers of these service providers are made under their own name and for their own purposes, Balluff is unable toinfluence these offers or assume responsibility for the respective offers.
6.1
Forms and inquiries by e-mailOn our website you have the option to send inquiries via forms or by e-mails. All personal and other data, which istransmitted for such inquiries, is only used by us for the processing of your inquiry and is treated in the strictest
confidence. When you contact us using our contact form or by e-mail - the use of the contact form is optional - for eachtransmission the personal data you entered on the form and details such as the date and time the inquiry is sent arerecorded and processed by us. This processing is carried out for the processing of your message. The legal basis forthis processing is Art. 6 Para. 1 lit. f GDPR (balancing of interests). This follows from the economic, moral, and technicalinterest in the provision and usage of a contemporary information medium. The data recipients are solely our
employees.
In this context we expressly point out that our contact form is sent and received by us in an encrypted form (TLS, SSL).
However, this is only a so-called transport encryption. The authenticity, integrity, or confidentiality of a transmitted
message cannot be assured. Therefore, please do not send any sensitive personal data to us on the contact form.

Replaces D23

5.
Use of Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. (Google), which uses cookies. The information
generated by the cookie about your usage of this website is generally transferred to a Google server in the USA and stored
there. Upon activation of the IP anonymization on this website, your IP address is shortened beforehand by Google within
European Union member states or in other countries which are contracting parties to the Agreement on the European Economic
Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. Google
shall use this information on behalf of the operator of this website in order to evaluate your usage of the website, compile reports
about the website activities, and to provide further services to the website operator associated with the website and Internet
usage.
The IP address transferred by your browser within the framework of Google Analytics is not merged with other data of Google.
You can prevent the storage of cookies with a corresponding setting on your browser software; however, please note that withthis setting you may not be able to fully use all features of this website. You can also prevent the collection of data generated by
the cookie and related to your usage of the website (incl. your IP address) by Google, as well as the processing of this data by
Google, by downloading and installing the browser plug-in available under the following link: tools.google.com/dlpage/gaoptout.
This website uses Google Analytics with the extension "anonymizeIp()". This means that IP addresses are only processed
further in abbreviated form to prevent them from being directly linked to a particular individual. If a personal connection can bemade from the data collected about you, it is rejected immediately and the personal data is deleted straight away.
We use Google Analytics in order to be able to analyze and regularly improve the usage of our website. Using the statistics we
can improve our offering and make it more interesting for you as a user. For exceptions, where personal data is transferred to
the USA, Google is subject to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework. The legal basis for theusage of Google Analytics is Art. 6 Para. 1 Clause 1 let. f GDPR.
This website also uses Google Analytics for the analysis of visitors across multiple devices, which is done using a user ID. You
can prevent the storage of cookies with a corresponding setting on your browser software. However, please note that in thiscase you may not be able to use all features of this website.
You can also prevent Google collecting your data in conjunction with Google Analytics by downloading and installing thebrowser plug-in available under the following link: tools.google.com/dlpage/gaoptout.
You can prevent the collection of your data by Google Analytics on this website by clicking on the link below. An opt-out cookie
is placed that prevents the collection of your data in the future when you visit this website:
Deactivate Google Analytics
More information about the terms of use of Google, as well as Google's privacy statement:
Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms ofUse: www.google.com/analytics/terms/de.html. Overview of dataprotection: www.google.com/intl/de/analytics/learn/privacy.html. Privacy statement: www.google.de/intl/de/policies/privacy.
5.1
Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via a single interface (and, e.g.,
integrate Google Analytics, as well as other Google Marketing services, in our online offer). The Tag Manager itself(which implements the tags) does not process any personal data of the users. Refer to the following information on
Google services with regard to the processing of personal data of the users. Usage Guidelines:
https://www.google.com/intl/de/tagmanager/use-policy.html.
5.2
Google Universal Analytics
We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" describes a procedure of Google
Analytics where the user analysis is effected on the basis of a pseudonym user ID and thus a pseudonymous user
profile is created with information from the usage of different devices (so-called "Cross Device Tracking").

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6.3

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6.2

All data collected and transmitted for the purpose of establishing contact will be deleted once its storage is no longer
required, or we shall restrict processing if there is any statutory obligation of retention.
Within the framework of the contact inquiry via our website, there is also the option to grant your consent for marketing
purposes in accordance with clause 6.4 through the double opt-in procedure, which is processed via the external
service provider HubSpot. The legal basis is Art. 6 Para. 1 lit. a GDPR. You may withdraw your consent to the sendingof the newsletter/e-mail at any time and cancel the newsletter/e-mails. This can be done by clicking on the link in every
e-mail and newsletter, sending an e-mail to info.dk@balluff.dk, or sending a message to the contact details in thesection About us of this website.
Exhibition ticket form On our website we offer the option of ordering free admission tickets for certain exhibitions. In thecase of contact using our exhibition ticket form, the data you shared (your e-mail address, your name, your telephone
number, your company, your department, and your address) is stored by us in order to be able to send you the desired
admission tickets. The data is processed by the external service provider, Cui Bono, Advertising & Direct Marketing,within the framework of the order processing. The processing of your personal data in this connection is realized on thebasis of your consent, Art. 6 lit. a GDPR. You have the right to revoke the consent at any time. The legality of theprocessing of your personal data up until a revocation is not affected by the revocation. Further details can be found inpoint 9. Your personal data is not stored longer than is required to achieve the aforementioned purposes, unlessstatutory retention periods prevent this.
Use of our online shop
When you use our online shop we process your data within the scope of the order process. For the processing of thecontracts necessary mandatory details are marked separately, other information is voluntary.
We have involved other service providers for the payment processing. Your bank details are transferred to the
responsible bank or credit institution, as well as the authorized payment service provider. The legal basis is Art. 6 Para.
1 Clause 1 let. b GDPR, i.e. the processing is required for the fulfillment of the contract.
Further information on the data protection policy of our payment service provider can be found under the following link:
https://www.concardis.com/de-en/protecting-your-data
You can voluntarily create a customer account via which we can save your data for further purchases. When creating an
account the data specified by you is saved until further notice. You can always delete your data that we are not under alegal obligation to store in the customer area.
The legal basis for the storage of your personal data in this connection is Art. 6 let. a GDPR.
Owing to commercial law and tax regulations we are obligated to save your address, payment, and order details for aperiod of ten years.
The ordering process is encrypted using SSL technology to prevent unauthorized access by third parties to yourpersonal data, particularly bank details.
Newsletter and e-mail marketingYour personal data is processed for the purpose of sending the newsletter and e-mails. In this way you can obtain
information about interesting new products and also receive content tailored to you.
Within the framework of registering for our newsletter and e-mail communication you consent to the processing of yourpersonal data. The legal basis is Art. 6 Para. 1 lit. a GDPR. We use the so-called double opt-in procedure for theregistration. This means that after you have registered, we will send an e-mail to the e-mail address stated in which wewill ask you for confirmation that you wish to receive the newsletter and e-mails. The purpose of this procedure is toverify your registration and if necessary to enable potential misuse of your personal data to be resolved. You may
withdraw your consent to the sending of the newsletter/e-mail at any time and cancel the newsletter/e-mails. This can bedone by clicking on the link in every e-mail and newsletter, sending an e-mail to info.dk@balluff.dk or sending amessage to the contact details in the section About us of this website.
We use an external service provider, HubSpot, a company from the USA with a subsidiary in Ireland, for sending thenewsletter/e-mails: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland., who have been obligated by us tocomply with the data protection laws and who ensure that your data is only used for sending the Balluff newsletter andthe e-mails.
Our e-mail newsletters may contain links which lead you to special Balluff websites. In this way we can measure theeffectiveness of marketing initiatives. Provided that you have subscribed to our newsletter/e-mails, with HubSpot we canlink your visits to our website to your personal data based on your consent and thus inform you about topics based onyour individual and specific preferences. Our newsletter and e-mails may also contain links to third-party websites. We
kindly request that you observe their privacy policies.
We shall only save your data for as long as you are subscribed to the newsletter and our e-mail marketing. After you
unsubscribe we shall block your data given in this context so that you no longer receive any newsletters and e-mails
from us in the future.
Newsletter analysis and statistics
For analysis and statistics purposes the e-mails sent with HubSpot (newsletter and e-mail marketing) contain a so-called"Tracking Pixel", which is connected to the servers of HubSpot when the e-mail is opened. In this way it can beestablished whether a newsletter/e-mail message has been opened. Using so-called Tracking Links in HubSpot we canalso determine whether and which links are clicked in these e-mails. This information is not transmitted to third parties.
We use these features for our interest in order to optimize the content and technical features ofour offers andnewsletter/e-mails. The legal basis for the processing of your personal data is your consent in accordance with clause
6.4, Art. 6 Para. 1 lit. a) GDPR. You may revoke your consent at any time with effect for the future. This can be done byclicking on the link in every e-mail and newsletter, sending an e-mail to info.dk@balluff.dk or sending a message to thecontact details in the section About us of this website
Use of Chat feature
If you want to receive direct information or help on our products, services, or other information about Balluff, you havethe option to contact us directly and quickly via the Chat feature on our website (at certain times). To take part in the live
chat, we require your name and e-mail address. The legal basis for this data processing is Art. 6 Para. 1 let. f) GDPR.
Our "interest" pursuant to Art. 6 Para. 1 let. f) is communication with the respective users by online chat. If you shareother personal data with us during the live chat, this information is provided on a voluntary basis. We shall delete thedata generated in conjunction with this after the storage is no longer required and no legal retention periods prevent thedeletion.

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6.10

6.11

6.12

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6.8

Exhibition date agreement
On our website we offer you the option to request exhibition dates online. For this we use the service of the "LivingApps
Premium Invitation" of LivingLogic AG. When making contact using the corresponding form the personal data submitted
by you (your e-mail address, name, company, and telephone number) is saved by us in order to respond to your event
request. The date and time of the request are also stored at the time the request is sent. For the processing of thepersonal data your consent is obtained in advance of the event request and reference is made to this privacy statement.
We shall delete the data generated in conjunction with this after the storage is no longer required and no legal retention
periods prevent the deletion. The legal basis for the processing of your personal data is Art. 6 Para. 1 lit. a and provided
the prerequisites are met Art. 6 lit. b GDPR.
Use of social media icons
We have configured social media icons on our website. You can reach the following social media platforms with asimple mouse click: Facebook, YouTube, Twitter, Xing, LinkedIn, and induux. When you visit our website, in principle no
personal data is forwarded to the providers. You can recognize the providers of the platforms by the logo. We give you
the option to reach their website directly via the icon in Balluff posts.
We have no influence on the collected data and data processing methods nor are we aware of the full extent of the datacollection, the purposes of the processing, and the storage periods. We also have no information on the deletion.
By clicking on the icon we give you the option of obtaining information from Balluff on the respective platform. The legal
basis for the usage is Art. 6 Para. 1 Clause 1 let. f GDPR.
Below you can find the addresses of the social media platforms where you can view their privacy statements.
− Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA; www.facebook.com/policy.php Facebook is
subject to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.
− YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066 USA, policies.google.com/privacy, Google LLC, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA,
− Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA; twitter.com/privacy. Twitter issubject to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.
− Xing AG, Gänsemarkt 43, 20354 Hamburg, Germany; www.xing.com/privacy.
− LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; www.linkedin.com/legal/privacypolicy. LinkedIn is subject to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.
− induux international GmbH, Schulze-Delitzsch-Str. 38, 70565 Stuttgart de.induux.com/induux/impressum/
CAD drawings/3D models
On our website we offer you the option of downloading CAD drawings/3D models. To this end, we utilize the service ofthe external provider CADENAS GmbH. The personal data that you disclose on this occasion is further processed by
CADENAS GmbH. You can find information about the processing by CADENAS GmbH in its privacy statement.
Balluff Configuration
On our website we have implemented services of Opticon Sensoren GmbH, Siemensstr. 18, 63303 Dreieich, forconfigurable product display.
When using the configurations, your IP address is forwarded to Opticon Sensoren GmbH for technically necessary
reasons in accordance with Art. 6 Para. I f DSGVO. There is no use of data by the service provider, nor is there any
evaluation or combination of personal data. No data storage takes place. We have concluded an order processing
contract with the company. You can find more information on the data protection of Opticon Sensoren GmbH at:
https://opticon.com/privacy-policy/
Career portal
Our website informs you about all vacancies in Balluff. You can also apply directly for these jobs on our website. We use
the portal of the external provider Haufe Service Center GmbH (Umantis), to whose site you are automaticallyredirected.
Information on data protection within the framework of your application is regulated separately and accessible via ourjob portal site.
Integration of YouTube videos
1) We have embedded YouTube videos in our online offer, which are stored on www.youtube.com and can be played
directly from our website.
2) When you visit the website YouTube is informed that you called up the corresponding subpage from our website.
YouTube also collects the following data:− IP address− Date and time of request− Time zone difference to Greenwich Mean Time (GMT)− Content of the request (specific page)− Access status/HTTP status code
− Data volume transferred− Website from where the request has come from− Browser− Operating system and its interface− Language and version of browser software.
This occurs irrespective of whether YouTube provides a user account, via which you are logged in, or if there is no user
account. If you are logged in to Google, your data is assigned directly to your account. If you do not want the data to be
assigned to your YouTube profile, you have to log out before activating the button. YouTube saves your data as usage
profiles and uses them for advertising, market research, and/or the needs-based design of its website. Any suchanalysis is effected particularly (even for users who are not logged in) for the provision of appropriate advertising and inorder to inform other users of the social network about your activities on our website. You have the right to object to thecreation of these user profiles, whereby you must submit the objection to YouTube.
3) More information about the purpose and scope of the data collection and its processing by YouTube can be found in
the privacy statement. There you also obtain further information about your rights and setting options for theprotection of your privacy: www.google.de/intl/de/policies/privacy. Google also processes your personal data in the
USA and is subject to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.

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6.14

Integration of Google Maps
1) We use Google Maps on this website. This means that we display interactive maps directly in the website andfacilitate the convenient use of the map function.
2) When you visit the website Google is informed that you called up the corresponding subpage from our website.
Google also collects the data listed under 6.8 2). This occurs irrespective of whether Google provides a user
account, via which you are logged in, or if there is no user account. If you are logged in to Google, your data is
assigned directly to your account. If you do not want the data to be assigned to your Google profile, you have to log
out before activating the button. Google saves your data as usage profiles and uses them for advertising, market
research, and/or the needs-based design of its website. Any such analysis is effected particularly (even for users
who are not logged in) for the provision of appropriate advertising and in order to inform other users of the social
network about your activities on our website. You have the right to object to the creation of these user profiles,
whereby you must submit the objection to Google.
3) More information about the purpose and scope of the data collection and its processing by the plug-in provider
can be found in the provider's privacy statement. There you also obtain further information about yourrelevant rights and setting options for the protection of your privacy: www.google.de/intl/de/policies/privacy.
Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield,
www.privacyshield.gov/EU-US-Framework.
Callback Function
Callback function is not currently available on the Balluff ApS website.
Platform for virtual online events
We offer you the option of participating in virtual online events. For this we use the service and platform of 6Connex.
For the registration and participation in such events the following personal data is collected, processed, and stored:− Title, first name, surname, company, country, postcode, e-mail address− The following data can also be provided as an option: feature, interesting topics, how you heard about the event,profile image
The participants of such events can use a chat function. You also have the option to communicate with the chat partner
by video chat. The feature is also available to participants to communicate with each other. Your data only exists inGerman or European data centers. The data is stored for one year. For the processing and usage of the personal data
both for marketing and sales purposes, as well as for the use of your e-mail address in the chatroom, your consent isobtained during the registration and reference is made to this privacy statement. The legal basis is Art. 6 Para. 1 lit.) a
GDPR. You may revoke this consent at any time. Within the framework of livestream events the participants have theoption to use a video chat/video meeting function of the provider Simplex. This tool is not integrated in the 6Connex
platform and no data is exchanged between the systems. No registration is required for using the tool. Only a name or
pseudonym must be chosen. The event also provides a Q&A chatroom. The tool used for this is made available by ourservice provider Slido. Note the cookie settings of Slido here. In this chatroom you can also log in with your name or apseudonym. Only chats moderated by Balluff are saved and can be exported. For the processing and usage of thepersonal data both for marketing and sales purposes, as well as for the use of your e-mail address in the chat/video
room, your consent is obtained during the registration and reference is made to this privacy statement. The legal basis
is Art. 6 Para. 1 lit.) a GDPR. You may revoke this consent at any time.
WiredMinds
Our website uses the tracking pixels technology of WiredMinds GmbH for analyzing visitor behavior. The IP address ofa visitor is processed here. The processing is realized solely for the purpose of collecting company-relevant informationsuch as the company name. IP addresses of natural persons are excluded from further processing (whitelist method).
The IP address is not stored in LeadLab under any circumstances. When processing the data our particular interest liesin protecting the data protection rights of natural persons. Our interest is based on Art. 6 Para. 1 lit. (f) GDPR. The datacollected by us cannot be traced to an identifiable person at any time. – 6 – Doc. No. 896023.001 · EN · F21 · Replaces
E21 We use this information in order to create anonymous usage profiles, based on the visitor behavior on our website.
The acquired data is not used to personally identify the visitor to our website. Opt out from the website tracking:https://www.balluff.com/local/de/documents/wiredminds-tracking/ Please note that this is done by setting a cookie in
which information is stored which prevents the collection of your pseudonymized usage data. If you delete your browser
cookies or use a different browser for the next visit, you must click the link again.
HubSpot
Our website uses HubSpot, a software of HubSpot Inc., a company from the USA with a subsidiary in Ireland: HubSpot,
2nd Floor 30 North Wall Quay, Dublin 1, Ireland ("HubSpot"). The data is processed for the purpose of online marketing.
The features of the online marketing software of HubSpot that we use:
− Content management (website and blog)− Sending the newsletter− E-mail communication and automated e-mails (e.g. for providing downloads or personalized information)− Social media publishing− Reporting (e.g. traffic sources, access, etc.)− Contact management (e.g. user segmentation)− Landing pages− Contact forms (e.g. for making contact, inquiries, webinars)
The legal basis for the use of this service is our legitimate interest within the meaning of Art. 6 Para. 1(1) lit. f GDPR, to
optimize our marketing measures and improve the service quality on our website. Furthermore, a contract has beenconcluded with HubSpot for the order processing in accordance with Art. 28 GDPR.
In the course of visiting our website cookies are placed by HubSpot which are queried once. They are stored on yourcomputer and allow us to analyze your use of our website.
You can choose whether to accept or decline cookies. If you do not want to be included in the HubSpot usage statistics,
you can decline or prevent it through corresponding browser settings. Further information about the cookies we use canbe found under clause 4.
The HubSpot Privacy Policy with further information about their operating principle is available online at:
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MatomoWe use the open source software tool Matomo on our website to analyze the surfing behavior of our users.
Matomo creates usage profiles based on pseudonyms. For this purpose, permanent cookies are stored on your terminal device
and read by us. In this way, we are able to recognize and count returning visitors. We also use the heatmap & session recording
modules. Matomo's heatmap service shows us the areas of our website where the mouse is most often moved or clicked. The–6–

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7.
Use of retargeting tools
We use so-called retargeting technology on our website. We use retargeting in order to categorize website visitors into usergroups. The legal basis for the processing is Art. 6 Para. 1 Clause 1 let. f GDPR.
7.1
Facebook retargeting
So that we can use relevant news and ads on Facebook – and in order to measure our marketing success, we haveinstalled the Facebook pixel on our sites – and thus the retargeting/remarketing tool of the social network Facebook,1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our website and accept marketing cookies, a
direct connection is established between your browser and the Facebook server via the Facebook pixel code. Facebook
receives information that you visited our page with your IP address. This means that Facebook can assign the visit toour sites to your user account. We do not receive any information about the content of the data transferred, as well as
its use by Facebook. And we are unable to assign this data to you as a person. More information about options forprotecting your privacy on Facebook can be found in the privacy statements of Facebook online athttps://www.facebook.com/about/privacy/. You can manage which content and information you shared by using
Facebook via the "Activity log" tool or download it from Facebook via the "Download your data" tool.
If you want to deactivate the retargeting via Facebook for your browser, please use the opt-out function in the cookie
setting.
7.2
Google Adwords Conversion
1) We use Google Adwords in order to draw attention to our attractive offers using ads (so-called Google Adwords) on
external websites. We can determine how successful the individual advertising measures are in relation to the dataof the advertising campaigns. In so doing, our aim is to show you ads that are of interest to you, make our website
more interesting for you, and achieve a fair calculation of advertising costs.
2) This advertising media is delivered by Google via a so-called "Ad Server". To this end, we use Ad Server cookies
through which certain parameters can be measured for the performance measurement, like insertion of ads or clicksby the user. If you reach our website from a Google ad, a cookie is stored by Google Adwords on your PC. These
cookies generally lose their validity after 30 days and are not intended to personally identify you. For this cookie theunique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view
conversions), as well as opt-out information (marking that the user no longer wishes to be contacted), are generally
saved as analysis values.
3) These cookies allow Google to recognize your Internet browser. If a user visits certain pages of the website of an
AdWords customer and the cookie stored on his computer is not yet expired, Google and the customer are able torecognize that the user has clicked on the ad and has been redirected to this page. A different cookie is assigned toevery AdWords customer. Cookies cannot be tracked via the websites of AdWords customers. We do not collectand process any personal data in the stated advertising measures. Google only provides us with statisticalanalyses. On the basis of these analyses, we are able to recognize which of the advertising measures used areparticularly effective. We do not receive additional data from the use of advertising media. Moreover, we are unable
to identify the users using this information.
4) Owing to the marketing tools used, your browser automatically establishes a direct connection with the Google
server. We have no influence on the scope and further processing of the data that is collected by Google throughthe use of this tool, and we therefore inform you according to the level of information known: With the integration of
AdWords Conversion, Google receives information that you called up the corresponding page of our website or
clicked on one of our ads. If you are registered for a Google service, Google may assign the visit to your account.
Even if you are not registered with Google or not logged in, there is the possibility that the provider finds out andsaves your IP address.
5) You can prevent the participation in this tracking process in different ways: a) with a corresponding setting in yourbrowser software, particularly the rejection of third-party cookies means that you do not receive any ads from thirdparty providers; b) by deactivation of cookies for conversion tracking by setting your browser so that cookies areblocked from the domain "www.googleadservices.com", https://www.google.de/settings/ads, whereby this setting isdeleted when you delete your cookies; c) by deactivation of the interest-related ads from providers, which are part ofthe self-regulation campaign "About Ads", via the link http://www.aboutads.info/choices, whereby this setting isdeleted when you delete your cookies; d) by permanent deactivation in your browsers Firefox, Internet Explorer, orGoogle Chrome under the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not
be able to use all features of this offer.
6) The legal basis for the processing of your data is Art. 6 Para. 1 Clause 1 let. f GDPR. More information about dataprotection at Google can be found here: http://www.google.com/intl/de/policies/privacy andhttps://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising
Initiative (NAI) at http://www.networkadvertising.org. Google is subject to the EU-US Privacy
Shield, www.privacyshield.gov/EU-US-Framework.
7.3
LinkedIn retargeting
So that we can use relevant news and ads on LinkedIn – and in order to measure our marketing success, we haveinstalled the LinkedIn pixel on our sites – and thus the retargeting/remarketing tool of the social network LinkedIn
Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. When you visit our website and accept marketingcookies, a direct connection is established between your browser and the LinkedIn server via the LinkedIn pixel code.
LinkedIn receives information that you visited our page with your IP address. This means that LinkedIn can assign thevisit to our sites to your user account. We do not receive any information about the content of the data transferred, as
well as its use by LinkedIn. And we are unable to assign this data to you as a person. More information about options forprotecting your privacy on LinkedIn can be found in the privacy statements of LinkedIn online athttps://www.LinkedIn.com/about/privacy/. If you want to deactivate the retargeting via LinkedIn for your browser, please
use the opt-out function in the cookie setting.

session recording service records individual user sessions. We can replay recorded sessions and thus analyze the use of our
website.
Data entered in forms is not recorded and is not visible at any time. Your IP address is anonymized immediately after
processing and before it is stored.
Data processing is based on your consent according to § 25 para. 1 TTDSG, Art. 6 para. 1 lit. a DSGVO, if you have given yourconsent via our banner. You can revoke your consent at any time.
For more information on Matomo's terms of use and data protection regulations, please visit: https://matomo.org/privacy/
9.
Duration of storage
We shall only store your personal data for as long as is required for the intended purpose of data collection, or as required bylaw. The data is only stored beyond this period if this is required according to laws, rules, or other regulations of the European
Union or a member state of the European Union, to which we are subject. More information can be found in the individualfeatures of our website.
10.
Data security
We apply appropriate technical and organizational security measures in order to protect your data against accidental or
intentional manipulation, partial or full loss, destruction, and against unauthorized access by third parties (e.g. TSL encryption
for our website) taking into consideration current technology, the implementation costs and the nature, scope, context, andpurpose of the processing, as well as the existing risks of a data breach (including its probability and effects) for the data
subjects. Our security measures are continuously enhanced in line with the development of technology. We are happy toprovide further information in this regard upon request. Please contact our Data Protection Commissioner.

12.
Your rights
If your personal data is processed, you are a data subject within the meaning of the GDPR, and you have the following rights
vis-a-vis the responsible body:− Request access to your personal information (commonly known as a „data subject access request“). This enables
you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.
− Request correction of the personal information that we hold about you. This enables you to have any incomplete
or inaccurate information we hold about you corrected.
− Request erasure of your personal information. This enables you to ask us to delete or remove personal information
where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove
your personal information where you have exercised your right to object to processing (see below).
− Object to processing of your personal information where we are relying on a legitimate interest (or those of a third
party) and there is something about your particular situation which makes you want to object to processing on thisground. You also have the right to object where we are processing your personal information for direct marketing
purposes (for example, email marketing or phone calls).
− Request the restriction of processing of your personal information. This enables you to ask us to suspend theprocessing of personal information about you, for example if you want us to establish its accuracy or the reason forprocessing it.
− Object to any automated decision-making about you which produces legal effects or otherwise significantly
affects you. You will not be subject to decisions that will have a significant impact on you based solely on automateddecision-making, unless we have a lawful basis for doing so and we have notified you. We do not envisage that any
decisions will be taken about you using automated means, however we will update this privacy notice if this positionchanges.
− Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you
have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only
applies to automated information which you initially provided consent for us to use or where we used the information
to perform a contract with you.
You have the right to file a complaint at any time with the Danish Data Protection Agency the data protection supervisory
authority about the processing of your personal data by us.

Doc.-No. 946621.001 · EN · F23

13.
Changes to the privacy statement
Due to the dynamic development of the Internet offer and possible legislative amendments, it may be necessary to adapt our
privacy statement from time to time. Therefore, you should always take note of the current version of our privacy statement.

Replaces D23

11.
Objection to processing of your data or revocation of consent
If you gave your consent for the processing of your data, you can revoke it again at any time for future effect. You can send yournotice of revocation to balluff@balluff.de and info.dk@balluff.dk. Please note that we may be legally bound to continue to store
the data despite receipt of the objection or cancellation.
You can, of course, object to the processing of your personal data for advertising purposes at any time. The contact details canbe found under point 1.

Balluff ApS
Niels Jernes Vej 10
DK – 9220 Aalborg Øst
Denmark
Tel. +45 7023 4929
Fax +49 7158 5010
info.dk@balluff.dk
www.balluff.dk–7–