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Letter of Welcome
From the Executive Director of the International Academic Forum

Dear Friends and Colleagues,
Welcome to the Second Asian Conference on Media and Mass Communication, one of IAFOR’s
smaller events, but one of its most thought provoking and stimulating.
This year has been one of great change as we are living through interesting and unsettling times thatboth challenge and inspire us. The continued global economic crisis, the unsteady but meteoric rise of
China and India, the (re)emerging powers elsewhere in the world, and the recent and ongoing events in
the Middle East continue to create many questions for those whose role in society it is to keep us
reliably informed.
Last year our keynote speaker, Gary Swanson, looked at how traditional media institutions and outlets
have been forced into a world in which they are no longer necessarily going to be first on the scene, butinstead often be compelled to distil, package and present news in a different way, and in competition
with a new army of amateurs for whom a mobile phone and/or a web-based platform is enough forthem to have their say. This issue will again be front and center of the debate at this year’s event.
These enormous technology-driven changes have compelled a period of transformation in the way inwhich media professionals, governments, policy makers, and the general public interrelate. Questions
concerning power and responsibility abound as ownership and control of the media is no longer apossibility in the way it once was.
My thanks goes to conference chair and featured speaker Professor Gary Swanson for his guidance andsupport, and to our keynote this year, Richard J. Roth. I would also like to thank Osaka Conference
Chair Professor Steve Cornwell and his wife Yoshiko, who continue to be of great help both inpreparation for, and during the event, and to the chairman of the IAFOR International Advisory Board,
Stuart Picken, who as a colleague and friend has been of great and steadfast support in difficult times.
On behalf of IAFOR, and personally, I would like to thank you for making the effort to come to theconference, whether you are based in Japan, or the other side of the world. Over this long weekend, as
we express divergent views, search for common ground, and look for the synergies that can inspire
multi-disciplinary collaborations, I have every confidence that your active participation will reward
your effort. I look forward to meeting you all.
Respectfully,

Joe Haldane
Dr Joseph Haldane,
B.A. Hons., Ph.D. (London), F.R.A.S.
Executive Director, The International Academic ForumI

IAFORThe International Academic Forum Academic Vision and Mission
By the Chairman, IAFOR International Advisory Board

The vision of iafor grew out of the perceived need to fill a vacuum in the communication and exchange
activities of the academic world. Its mission arose out of examining that space and investigating why it
existed. The vacuum existed because of the lack of opportunity for serious and thoughtful exchange
between academics, members of the global business community, and practitioners in the fields ofhuman endeavor that linked these groups together. In the field of education, for example, we haveacademic theorists, educational mangers (political decision-makers and organizational directors) andclassroom teachers with their support staff in IT, library work, exchange programs, and specialist
fields. But how often do they have the opportunity to interact?

Moving beyond one particular field, larger questions arise. What function should universities
prioritize in the 21st century? What do businesses see as their contribution to social and global
wellbeing? How can people on the ground, trying to implement improvements that will transformhuman life, best be supported? And perhaps above all, what are the agendas that will drive mechanisms
to enable these groups to interact effectively.

One piece of distilled thought that came from early exchanges at an iafor conference was therecognition that some of the rhetoric of concern about the problems of developing nations was perhaps
over-focused on the term “poverty” because it can be defined only in a relative way. “Hunger” was put
forward as being more immediate and itself a contributory factor to poverty, rather than the other way
round. One key to the hunger issue could be the provision of safe drinking water, or water for irrigation
in some contexts, while flood management might be necessary elsewhere. These, in and by themselves
become valuable only insofar as they help to relieve hunger in specific contexts.

iafor is affording opportunities that do not exist elsewhere. The base is Osaka, Japan’s greatcommercial and manufacturing hub, one symbol of the emerging Pacific economy that in time will
eclipse the long dominant Atlantic zone. iafor conferences present those taking part with three uniquedimensions of experience. First of all, it encourages interdisciplinary activity to be expanded.
Depending on the field, this can face varying degrees of difficulty, ranging from discouragement todownright prohibition. Those overly dependent on fixed academic structures often see lateral thinking
as a threat. None of these negatives apply in iafor. Its purpose is to generate new approaches that crossany disciplinary lines. The principle employed is to let the imagination permit intuitive responses toIIquestions. There are no panels of critics. There are simply people who want to listen and reflect. The
model of academic work as potholing is replaced by the metaphor of mountaineering. While respecting
the need for solid and well-founded academic work, we feel the need to go beyond it from time to time
to discover fresh approaches to old questions.

Secondly, it facilitates the heightening of intercultural awareness. Again, iafor encourages
innovation through cross-cultural perception. Cultural roots influence people in their attitudes morethan most would realize or admit. The need to see and internalize insights gained from otherviewpoints is met by a process of steady illumination.

Thirdly, it promotes the broadening of international exchange. We may live in a globalized
world, but in reality parochialism still holds sway. The collapse of the U.S.S.R and the break-up of
Yugoslavia led to the re-establishment of numerous former countries. While this may be desirable forthe peoples concerned, it merely adds to the world’s cultural confusion. Exchange leads to explanationand that helps the growth of intercultural awareness.

iafor makes all of these developments possible in one gathering. An iafor conference is not a
substitute for specialist conferences. It is intended to be an alternative that functions as a balance oreven a corrective to the extreme tendencies that can arise from more narrowly defined researchparameters. In short, iafor is promoting and facilitating a new multifaceted approach to one of the core
issues of our time, namely globalization and its many forms of growth and expansion. Awareness of
how it cuts across the worlds of business, and academia, along with its impact on societies andinstitutions is one of the driving forces that has given iafor its momentum and is making it a pioneer inthis global age.

Rev. Professor Stuart DB Picken
Order of the Sacred Treasure (瑞宝中授章),
M.A. (Hons), B.D., Ph.D., F.R.A.S.
Chairman, Japan Society of Scotland & Chairman, IAFOR International Advisory Board

III

Conference at a Glance…
Registration and Information
The Registration and Information Desk will be open from 15:00-17:00 on Friday afternoon, 8:00-8:45, and 12:00-18:00 on
Saturday, and 9:00-17:00 on Sunday. IAFOR staff and local volunteers will happily assist you in any way they can.
Refreshments
There will be twice daily complimentary refreshment breaks for delegates in the middle of the morning and the middle of theafternoon served in the Kiku base room (Coffees, teas, juices, water and a selection of biscuits and pastries).
Friday November 4, 2011 – Evening
18:00-19:30

MediAsia 2011 Welcome Reception
Come and enjoy a few glasses of beer, wine, or a choice of soft drinks if you wish, to open the conference.
You can mix with fellow delegates, network, and enjoy the night view of Osaka from the 16F Lampada
Bar.
No Need to Reserve: Everyone Welcome.

Saturday November 5, 2011 – Daytime
9:15-9:30

Welcome Addresses – Sakura Room
Dr Joseph Haldane, Executive Director, IAFOR

9:30-10:30

Keynote 1 – Sakura RoomGary E. Swanson, University of Northern Colorado, USA

10:30-11:00

Refreshments Break

11:00-12:00

Keynote 2 – Sakura RoomRichard J. Roth, Jr., Medill School of Journalism, Northwestern University, Qatar

12:00-13:15

Break

13:15-14:45

Parallel Session 1 (various rooms)

15:00-16:30

Parallel Session 2 (various rooms)

16:30-17:30

Refreshments Break

16:45-17:45

Film Screening: “Killing Us Softly 4$GYHUWLVLQJ V,PDJHRI:RPHQ”

Saturday November 5, 2011 – Evening
18:30-21:00

Official Conference Dinner
The official conference dinner will be held in a downtown Osaka izakaya, and provide a relaxed andenjoyable environment to meet and network with other delegates. This is ticketed at JPY 5,000 and there
are a limited number of places. For more information please ask at the registration desk.

	
  

V

Sunday November 6, 2011
9:00-10:30

Parallel Session 1 (various rooms)

10:15-11:15

Refreshments Break

10:45-12:15

Parallel Session 2 (various rooms)

12:15-13:30

Break

13:30-15:00

Parallel Session 3 (various rooms)

15:00-16:00:

Refreshments Break

16:00-16:30

Conference Closing Session (Kiku base room)

CONFERENCE PROCEEDINGSThe Conference Proceedings are published on the iafor website (www.iafor.org), and can be freely
accessed as part of the research archive.
All authors may have their full paper published in the online conference proceedings. Full text submissionis due by December 1, 2011 through the online system. The proceedings will be published on December
15.
Authors will have pdf copies of their offprints mailed to them by the IAFOR office by the end of January
2012.
Title:ISSN:
URL:

The Asian Conference on Media & Mass Communication Official Conference Proceedings
2186-5906
http://www.iafor.org/mediasia_proceedings.html

CONFERENCE JOURNAL
Selected papers will be considered for inclusion in the planned IAFOR Journal of Education. If your paper
is being considered for inclusion then the editor(s) of the journal will contact you. More information about
IAFOR journals can be found on the website by clicking on the research tab of navigation bar

	
  

VI

General Information for Conference Participants
Information and Registration
The MediAsia 2011 Registration and Information Desk will be situated in the Kiku base room on the second floor of the hotel
throughout the conference. If you have already paid online, or by bank transfer, you will be able to pick up your registration
pack. This will include a tote bag, the MediAsia 2011 programme, and your official certificate of attendance and receipt of
payment (on the same sheet). At this time you will also be given a name card, and lanyard.
For those people wishing to pay on the day, please note that we will not be able to process credit cards.
Conference Welcome and Keynote Session: Saturday 9:15-12:00
The Plenary session will be held on Saturday morning, with the event beginning at 9:15 in the Sakura Function Room (next tothe Kiku base room on the second floor). Please arrive in good time if you wish to attend the session.
There will be an interval after the first keynote address and complimentary refreshments and light snacks will be served, as they
will twice daily throughout the conference.
Concurrent Speaker Sessions
Concurrent Sessions will run on Saturday afternoon, and on Sunday until 15:00. They are generally organized into streams.
Sessions are usually 90 minutes in length, and normally include three presenters. Each presenter has thirty minutes including Q
and A time. Exceptionally there may be four presenters to a session, and the session length is increased accordingly.
Presentations and Equipment
All rooms will be equipped with a MacBook computer pre-installed with Powerpoint, as well as a screen and an LCD projector.
If you wish, you may directly link your own PC laptop, although we advise you to use the computer provided by plugging inyour USB.
We recommend that you bring two copies of your presentation in the case that one fails, and suggest sending yourself thepresentation by email as a third and final precaution.
Session Chairs
Session Chairs are expected to introduce themselves and other speakers (briefly), and ensure that the session begins and ends ontime, and that the time is divided fairly between the presentations (see below). Each presenter should have no less than 30
minutes in which to present his or her paper, and respond to any questions. We recommend 20 minutes for your paper and 10
minutes for Q and A. Please follow the order in the programme, and if for any reason a presenter fails to show, please keep to theoriginal timeslots as delegates use the programme to plan their attendance.
A Polite Request to All ParticipantsParticipants are requested to arrive in a timely fashion for all addresses, whether to their own, or to those of other presenters.
Presenters are reminded that the time slots should be divided fairly and equally between the number of presentations, and thatthey should not overrun. The session chair is asked to assume this timekeeping role.
Poster Sessions & Poster Requirements
All Poster Sessions will be held in the Kiku base room.
The poster frames are B1 and so it is recommended that posters be no larger than B1 (707mm x 1000mm/27.8 inches x 39.4
inches). A1 (594mm x 841mm/23.4 inches x 39.4 inches) would also be fine. If your poster is outsized, then we will be able toprovide double sided and normal tape.
Internet
There will be no guaranteed Internet connection in the third floor presentation rooms, but there will be wireless connection
throughout most of the second floor.
For your convenience, there will also be a limited number of computers wired up to the Internet in the Kiku base room.

	
  

VII

Badges
When you check in, you will receive a conference package, which includes your name badge. Wearing your badge IS required
for entrance to the sessions. If you lose your badge it can be replaced for a fee of JPY 5000. You must wear your badge at all
times during the Conference.
If you are not wearing your badge, security will stop you and ask you to show your ID and evidence that you are registered.
Those unable to show proof will be escorted from the Conference by security.
There are (4) colors of badges indicating the type of conference participant:
RED: Presenters and General Audience

BLUE: Conference Exhibitors and Affiliates

YELLOW: Keynote and Featured Speakers

BLACK: IAFOR Staff & Board Members

What to Wear & Bring
Attendees generally wear business casual attire. You may want to bring along a light jacket or sweater, as the temperature inmeeting rooms is often difficult to control.
Security
The Japanese police have been enforcing random passport and identification checks. If you do not have identification when
stopped, the police will detain you. There may also be a financial penalty. For the enjoyment of all participants, inappropriate
behavior will not be tolerated and violators will be removed from the premises. Do not leave personal items or conference bags
unattended anywhere in the Ramada Osaka Hotel as this will be taken away by security.
Smoking
The Ramada has implemented a Clean Indoor Air Act; therefore, smoking is not permitted in any of the conference rooms or theballroom. Please smoke only in designated areas. There is a smoking room on the second floor at the top of the escalators.
Photo/Recording Waiver
There will be photography, audio and video recording at the conference. By entering the event premises you give consent to theuse of your photograph, likeness or video or audio recording in whole or in part without restriction or limitation for any
educational, promotional, or any purpose for distribution.
Digital Archives
Participants wishing to have their pictures posted to the MediAsia webpage and archives are welcome to submit their pictures tothaldane@iafor.org. Pictures will be reviewed for quality and appropriateness. Those selected will be uploaded to the online
archives and Facebook page.
Refreshment Breaks
Complimentary coffee, tea, and light snacks will be provided twice a day, for one hour periods in the middle of the morning andthen again in the afternoon. All other meals, including lunch and dinner, can be purchased at any of the restaurants orconvenience stores in and around the Ramada Osaka.
Meals & Drinks
As a conference registrant, if you booked through the conference site and if you are staying at the Ramada then the buffet
breakfast is included in your room price. This is a good occasion to start the day and meet other delegates. You must bookthrough the Ramada to enjoy this arrangement.
20% Off Food and Drink
Conference Delegates are entitled to a 20% discount at the Neuf-Neuf Dining and Café (breakfast, lunch and dinner), The
Tenzan teppan-yaki (lunch and dinner), the Lampada Restaurant (lunch and dinner) and très très bon (lunch and dinner). Just
show your badge to receive this discount.

	
  

VIII

MediAsia 2011 Conference Chair and Featured Speaker: Saturday 9:30-10:30 (Sakura Room)Gary Swanson
University of Northern Colorado, USA
Social Media: Its impact on Journalism, Communication and Society on the 21st Century

Gary E. Swanson is currently the Mildred S.
Hansen Endowed Chair and Distinguished
Journalist-in-Residence at the University ofNorthern Colorado, USA. From 2005-2007
Swanson was a Fulbright scholar to China andlectured at Tsinghua University and theCommunication University of China. In 2008
he was Commentator for China Central
Television International (CCTV-9) and theirlive coverage of the Beijing Olympic Games.
Previously,

Swansonwasprofessor

anddirector of television for nine years at the
Medill School of Journalism at Northwestern
University where he taught mostly graduate
broadcast students on the Evanston, Chicago,and Washington D.C. campuses. He has been
an educator for 23 years 17 years spentteaching at the university level.
Swanson is an internationally recognized andhighlyacclaimed

documentary

producer,

director, editor, consultant and educator. He
has given speeches, presented workshops andlecturedatconferences,

festivals,

anduniversities throughout China, India, Papua
New Guinea, Thailand, Greece, South Africa,
Jordan, Germany, Portugal, Great Britain andthe United States. Swanson has compiled adistinguished professional broadcast career spanning 13 years: From 1978 to 1991, Swanson worked for the National
Broadcasting Company where he was honored with national EMMY's for producing and editing: The Silent Shame, a prime-time
investigative documentary; Military Medicine, a two-part investigative series on NBC News; and Hotel Crime, an investigative
news magazine piece. Swanson was an editor for breaking news and features for NBC Nightly News with Tom Brokaw, theToday Show, Sunrise, Sunday Today, NBC Overnight, A Closer Look, Monitor, and other prime time news magazines. Swanson
covered breaking news in 26 states and Canada for the network including trips and campaigns of presidents Ronald Reagan,
George Bush, and Bill Clinton.
Swanson was the Fulbright distinguished lecturer and consultant in television news to the government of Portugal in 1989. In
1992, he covered the XXV Olympics in Barcelona, Spain for NBC News as field producer and cameraman.
Swanson has earned more than 57 awards for broadcast excellence including three national EMMYs, the duPont Columbia
Award, two CINE Golden Eagles, 12 TELLYs, the Monte Carlo International Award, the Hamburg International Media Festivals
Globe Award, the Videographer Award, The Communicator Award, the Ohio State Award, the CINDY Award, and many others.
He graduated from the University of Illinois at Urbana with a Bachelor's degree in Education in 1974, and a Master's degree in
Journalism in 1993.

IX

MediAsia 2011 Keynote Speaker: Saturday 11:00-12:00 (Sakura Room)Richard J. Roth, Jr.
Medill School of Journalism, Northwestern University, Qatar
The Spread of Journalism in the World: A Study of the Role of Mobile Technology in the Middle East

Richard J. Roth is currently the Senior Associate Dean for the Journalism Programme at Northwestern University in Quatar. As areporter in Buffalo (NY), Roth earned a 1972 Pulitzer Prize nomination for his coverage of the bloody 1971 riot at Attica prison,
where he was one of two newspaper reporters inside the prison yard, he has served as editor in chief of the newspaper at Terre
Haute, IN, and he was a guest editor in the early days of The Wall Street Journal Interactive Edition, now called wsj.com. Rothhas taught at DePauw University and has been a member of the Medill faculty since 1998. Roth has served as an officer of The
Newspaper Guild; president of the Indiana Associated Press Managing Editors association; adviser to the U.S. Project for
Excellence in Journalism; and a director of the Society of Professional Journalists. He has lectured on journalism issues in the US
and abroad.

XThe Second Asian Conference on Media & Mass Communication 2011

Saturday Plennary Session: 9:15-12:00
Room: Sakura
Gary Swanson: 9:30-10:30
Interval: Coffee and Sweets
Richard J. Roth: 11:00-12:00

1	
  Osaka, Japan

The Second Asian Conference on Media & Mass Communication 2011

Osaka, Japan

Saturday Session 1: 13:15-14:45

Saturday Session 1: 13:15-14:45

Room: Sakura A

Film
Session Chair: Rajeev Mohan
0089
Documentary Films as a Historical Research Method: A Study of Japanese Directors' Retrospection on Taiwanese History andCultureBirdie Wei-Jung Chang, Fu-Jen Catholic University, Taiwan
0101
Islamic Movies: Propagating Islam to the Youth in Indonesia
Hariyadi, The University of Western Australia, Australia
0050
Film: Its Communication Potentials, Reach and Exposure - A Comparative Study Between the Latest Film of Prominent Directors
Adoor Gopalakrishnan (India) and Yasmin Ahmad (Malaysia)
Rajeev Mohan, University of Mysore, Malaysia

Saturday Session 1: 13:15-14:45

Room: Sakura B

Mass Communication, Society and Globalization
Session Chair: Nick Perry
0055
From Convergence in Media to Specialisation in Audience: A Media Tendancy in Vietnam
Duc M Luong, University of New South Wales, Australia
0106
Virtually Global and Resolutely Local: On Putting Urban Imaginaries in their Place
Nick Perry, University of Auckland, New ZealandSaturday Session 1: 13:15-14:45

Room: Kashi

Advertising
Session Chair: Douglas Rhein
0073
Contested Meaning of Ethnic Advertising in Malaysia
Rozita Abdullah, The University of Queensland, Australia
0080
Visual Signification and Postmodernity in Thai Print Advertising
Anchalee Pichedpan, Chulalongkorn University, Thailand
0086
Gender Representation in Thai Television Advertising
Douglas Rhein, Mahidol University, Thailand2	
  The Second Asian Conference on Media & Mass Communication 2011

Saturday Session 2: 15:00-16:30

Saturday Session 2: 15:00-16:30

Room: Sakura A

Interdisciplinary 1/3
Session Chair: Glenn Scott
0105
Online Anonymous Speech and Shield Laws in the United States
Adedayo Abah, Washinton and Lee University, United States
Toni Locy, Washinton and Lee University, United States
0082
Winning World Attention: Media Treatment of the Nadeshiko’s Thank-you Banner at the 2011 Women’s World Cup
Glenn Scott, Elon University/Ryukyus University, Japan

Saturday Session 2: 15:00-16:30

Room: Sakura B

Critical and Cultural Studies, Gender and Communication 1/3
Session Chair: Neunghathai Khopolklang
0035
Feminist and Traditional Muslim Women's Groups Represented in Printed Media Discourse in Malaysia
Sulastri Yahya, Tohoku University, Japan
0036
Where are the Women who Broke the Glass Ceiling? Media Bias Against Female Executives in U.S. Newspapers
Youjin Kelly Hur, Johns Hopkins University, United States
0005
LBGT Social Networking Sites in Thailand: Power Beyond Frontier
Neunghathai Khopolklang, Suranaree University of Technology, Thailand

Saturday Session 2: 15:00-16:30

Room: Kashi

Media Education 1/2
Session Chair: Anubhuti Yadav
0023
The Practices of Media Regulation in the Private Domain: Muslim Families Mediating Children’s Television and Internet use inIndonesia
Rahayu, National University of Singapore, Singapore
0100
The Use of Social Learning Instruction Based on Social Media for Students in Faculty of Education at Naresuan University
Kittipong Phumpuang, Naresuan University, Thailand
0103
Running School Media Clubs: Guidelines for Media Educators
Anubhuti Yadav, Ncert, India
Saturday Session 3
16:45-15:45
Media Education Foundation Film Screenings“Killing Us Softly 4: Advertising's Image of Women”
Room: Sakura3	  Osaka, Japan

The Second Asian Conference on Media & Mass Communication 2011

19:00-21:00
A Night out in Osaka Conference Dinner(Ticketed Event: Meet in the lobby 18:30)

4	
  Osaka, Japan

The Second Asian Conference on Media & Mass Communication 2011

notes

5	
  

Osaka, Japan

Sunday Poster6	
  The Second Asian Conference on Media & Mass Communication 2011

Sunday Session 1: 9:00-10:30

Sunday Session 1: 9:00-10:30

Room: Kashi

Interdisciplinary 2/3
Session Chair: Olavi K Fält
0016
Growth of Print Media in Pakistan from the Perspectivve of Economic and Social Indicators
Shahzad Ali, Bahauddin Zakariya University, Pakistan
0117
Abstract New Media in Creating a Virtual Public Sphere
Alila Pramiyanti, Telkom Institute of Management, Indonesia
0059
Media as a Network of Globalization
Olavi K Fält, University of Oulu, Finland

Sunday Session 1: 9:00-10:30

Room: Kusu

Media Education 2/2
Session Chair: Passawan Korakotchamas
0037
An Application of Collaborative Learning Techniques: STAD with Media and Activity on the Internet
Passakorn Ruangrong, Naresuan University, Thailand
0097
The Satellite and Gender identity of Girls: A Case Study of High School Girl Students of Tehran's No 16
Ali Bolhasani, Payam-e Noor University, Iran
0022
Thai Film in the 21th Century: The Road from Censorship to Film Literacy
Passawan Korakotchamas, Naresuan University, Thailand

Sunday Session 1: 9:00-10:30

Room: Matsu

Communication Technology and Digital Media
Session Chair: Ti Wei
0102
Multitasking with Media in Korea: Prevalence, Types, and Patterns of Multitasking
Se-Hoon Jeong, Korea University, Republic of Korea
Yoori Hwang, Korea University, Republic of Korea
0046
The Value Appropriation of the ‘New' Media by the ‘Old' Media: The Case of Taiwan's TV News Channels
Ti Wei, National Chiao-Tung University, Taiwan7	
  Osaka, Japan

The Second Asian Conference on Media & Mass Communication 2011

Osaka, Japan

Sunday Session 2: 10:45-12:15

Sunday Session 2: 10:45-12:15

Room: Kashi

Media Management
Session Chair: Taka Tessiri
0063"Where The Growth of Creativity Brings the Rise of Creative Economy" Message Creation to Enhance Creative economy in Thailand:
The Study of TCDC: Thailand Creative and Design Center
Prapassorn Chansatitporn, Chulalongkorn University, Thailand
0088
Corporate Social Responsibility Strategy Implementation of Listed Companies in the Stock Exchange of Thailand
Voraparn Eua-arporn, Chulalongkorn University, Thailand
0099
Communication for Innovation Development in Thai's MICE Industry through the Concept of Creative Economy
Taka Tessiri, Chulalongkorn University, Thailand

Sunday Session 2: 10:45-12:15

Room: Kusu

Critical and Cultural Studies, Gender and Communication 2/3
Session Chair: Chun-Yi Shih0087
Media Influences on Male or Female Teens in Thailand
Wilawan Phornphatcharaphong, Mahasarakham University, Thailand
0093
The Globalization of Beauty: The Face of Indonesian Girls in Contemporary Indonesian Teen Magazines
Diah Ariani Arimbi, Airlangga University, Surabaya, Indonesia
0081
Presenting Bodies in Pain: Sarah Kane's Representation of War
Chun-Yi Shih, National Taiwan University, Taiwan

Sunday Extended Session 2: 10:45-12:45

Room: Matsu

Interdisciplinary 3/3
Session Chair: Nasya Bahfen
0057
Enterprise Social Network and Employees’ Performance Improvement: An Empirical Investigation
Kitikhun Luanpreeda, Ritsumeikan University, Japan
0108
Health Communication Research on Television Advertisements in Indonesia
Suranti Trisnawati, Institute of Technology Bandung (ITB), Indonesia
0047
Stem Cell Awareness among Malaysians
Tamil Chellvan, INTI International University, Malaysia
0066"Trojan Horses" and "Safe Zones": Islam, Identity and Negotiation Via Social Connectedness
Nasya Bahfen, RMIT, Australia8	
  The Second Asian Conference on Media & Mass Communication 2011

Sunday Session 3: 13:30-15:00

Sunday Session 3: 13:30-15:00

Room: Kashi

Disaster Coverage in the Media
Session Chair: Ian Krimmer
0006
News Coverage of the Great East Japan Earthquake: A Framing Analysis of the Yomiuri Shimbun and the People's Daily
Akira Jing Zhang, The Chinese University of Hong Kong, Hong Kong
0017
Earthquakes and All Blacks: Reporting Natural Disasters Through a New Zealand Icon
Philip Cass, Unitec New Zealand, New Zealand
Jonathan Waugh, Unitec New Zealand, New Zealand
0125
The Japanese Tsunami - How the Australian Rescue Team's Media Officer Told Their Story to the World from Shizugawa in the
Minamisanriku Precinct with no Access to Mobile Phones, Internet or Social MediaIan Krimmer, Fire and Rescue New South Wales, Australia

Sunday Session 3: 13:30-15:00

Room: Kusu

Critical and Cultural Studies, Gender and Communication 3/3
Session Chair: Yi Hsuan Chen
0098
Social Construction of Humor in Thai Sitcom Television Programmes
Vithaya Panichlocharoen, Chulalongkorn University, Thailand
0113
Voice from Ground Zero: Ryoichi Wago's “Pebbles of Poetry” and the Poetic Survival/Revival
Yi Hsuan Chen, Fu Jen Catholic University, Taiwan

Sunday Session 3: 13:30-15:00

Room: Matsu

Media Ethics
Session Chair: Darussalam Bakar
0077
Media, Violence and Responsibility
Ilya Revianti Sunarwinadi, Universitas Indonesia, Indonesia
0104
Power Without Responsibility: Weblog, Facebook, Twitter and Youtube in ‘Bersih 2.0' Rally
Darussalam Bakar, University of Malaysia, Malaysia
Nadiah Aziz, Universiti Teknologi MARA, Malaysia

Closing Session: 16:00-16:30
Room: Kiku Base9	  Osaka, Japan

Virtual10	
  The Second Asian Conference on Media & Mass Communication 2011

Osaka, Japan

Virtual Presentations
Mass Communication, Society and Globalization
0111
Refining Korean Vocal Styles and Maintaining Korean Chinese Dialect: Discourses about a Korean Chinese Winner in a Korean TV
Audition Program
Soojin Kim, United States
Mass Communication, Society and Globalization
0058
Variation of Internet Public Opinion During State Visit: Take Obama's Visit to China as an Example
Yanqin Qin, Wuhan University, China
Yun Peng, Wuhan University, China
Wenting Zou, Wuhan University, China
Jiong Gong, Wuhan University, China
Linda Zhou, Wuhan University, China
Public Relations
0015
The Use of News Graphics and Infographics in Iran's Modern Public Relations
Maryam Salimi, Islamic Azad University/Sooreh University, Iran
Critical and Cultural Studies, Gender and Communication
0044
Daily Gaga: Stardom Intimacies and Authenticity Narratives on Twitter
Eduard Minobis, Internet Interdisciplinary Institute, Spain
Adam Rogers, University of Southern California, USA11	
  Index12	
  The Second Asian Conference on Media & Mass Communication 2011

A-Z INDEX OF AUTHORS
Abah, Adedayo
0105
Abdullah, Rozita
0073
Ali, Shahzad
0016
Arimbi, Diah Ariani
0093
Aziz, Nadiah
0104
Bahfen, Nasya
0066
Bakar, Darussalam0104
Bolhasani, Ali
0097
Cass, Philip
0017
Chang, Birdie Wei-Jung
0089
Chang, Kuei-Lun
0078
Chansatitporn, Prapassorn
0063
Chellvan, Tamil
0047
Chen, Yi Hsuan
0113
Eua-arporn, Voraparn
0088
Fält, Olavi K
0059
Gong, Jiong
0058
Hariyadi
0101
Hur, Youjin Kelly
0036
Hwang, Yoori
0102
Jeong, Se-Hoon
0102
Khopolklang, Neunghathai
0005
Kim, Soojin
0111
Korakotchamas, Passawan
0022
Krimmer, Ian
0125
Locy, Toni
0105
Luanpreeda, Kitikhun
0057
Luong, Duc M
0055
Minobis, Eduard
0044
Mohan, Rajeev
0050
Panichlocharoen, Vithaya
0098
Peng, Yun
0058
Perry, Nick
0106
Phornphatcharaphong, Wilawan 0087
Phumpuang, Kittipong
0100
Pichedpan, Anchalee
0080
Pramiyanti , Alila
0117
Qin, Yanqin
0058
Rahayu0023
Rhein, Douglas
0086
Rogers, Adam
0044
Ruangrong , Passakorn
0037
Salimi, Maryam
0015
0082
Scott, Glenn
Shih, Chun-Yi
0081
Sunarwinadi, Ilya Revianti
0077
Tessiri, Taka
0099
Trisnawati, Suranti
0108
Waugh, Jonathan
0017
Wei, Ti
0046
Yadav, Anubhuti
0103
Yahya, Sulastri
0035
Zhang, Akira Jing
0006
Zhou, Linda
0058
Zou, Wenting
0058

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Osaka, Japan