Limited Edition Launch 1 July 2022

EffectiveType

SEKKISEI CLEAR WELLNESS Purity Mask D•TWhip up your own mask packed with the richness of nature.
For skin with clarity and minimized pores.

SEKKISEI CLEAR WELLNESS Purity Mask D • T
Single use (① Powder: 7g / ② Liquid: 40mL)
SGD 15

Product Features● A kit to whip up your own handmade mask by
mixing the provided powder and liquid. Whenmixed, the ﬂuffy, cooling soufﬂé-like baseeliminates dullness* and provides a hydration
charge to leave skin brighter with less noticeablepores.
*From old keratin● Improves the moisture barrier while eliminating
dullness caused by old keratin to give skin incredible
clarity. It deeply moisturizes and tones to reduce thevisibility of pores, for smooth, supple skin.
● Adheres to skin with a cooling, soufﬂé-like touch.
The mask has a thickness that keeps it from drying
out like a normal face mask, and provides apleasant cooling sensation that tightens skin whileworn. Its adhesion allows it to deliver active
ingredients to every inch of skin, leaving it soft andsmooth.
● Conditions the water balance of the skin, protectingfrom environmental stressors such as dryness torestore healthy skin, resistant to future skin problems.
● With mineral-rich sea salt from Okinawa’s Ishigaki
Island and other natural blessings born from ourbeautiful Earth, in concentrated form. It smooths
skin's texture for a silky-soft, radiant complexion.
● Luxuriously packed with ITOWA botanicalingredients from Japan’s rich natural environment,
it improves the quality and capacity of the moisturebarrier to prevent irritation while leaving skinhealthy and resistant to dryness stressors.
● A refreshing fragrance to feel the breath of nature● Wooden spatula included● Paraben Free
● Non-comedogenic tested & dermatologically tested(Some individuals may still develop comedones (thesource of acne) or experience irritation.)

How to Apply○ Apply on dry skin after washing face.

○ First add ① (powder) into the cup andthen ② (liquid). Mix lightly with theincluded spatula to create the mask.
(Mask does not need to be mixed
completely evenly.)○ Use your hand or the spatula to apply
the mask to your face in a thick layer so
no skin shows through. Avoid applying
near the hairline, eyebrows, eyes, andmouth.
○ Leave on for 15 minutes, then use yourhand or the spatula to peel off. (Useyour ﬁngers or a damp tissue toremove any leftover mask.)○ After use, condition skin with facelotion.
○ Do not wash mask down the drain as it
may clog pipes.
Ingredients○ ITOWA, Okinawa Ishigaki sea salt,
Job’s tears seed extract, butylene
glycol (moisturizers). ITOWA is Alpinia
speciosa leaf extract, peony extract,noni juice, and butylene glycol.

Reference Materials
Concept

DIY Salt Mask
A handmade peel-off salt mask that provides a hydration charge.
For silky-smooth skin with clarity and minimized pores.

Product Features
This is a kit to create your own handmade mask by mixing the provided powder and liquid.
With a cooling, souff lé-like texture, it eliminates dullness and provides a hydration charge.
It leaves skin brighter with less noticeable pores.
PowderBase conceptCalcium, an ingredient in the powder (Powder withemollient oil
dispersed inside.

),

react to Alginic acid, an ingredient in the liquid (),to transform into a f luffy souff lé-like mask!

LiquidITOWA
Improves moisture barrier
capacity and quality
Active ingredients including
Okinawa Ishigaki sea salt

When applied

After removing the mask

The highly-adhesive mask coats skin and deeply charges thestratum corneum with emollient oil and active ingredients
including Okinawa Ishigaki sea salt.
Because the base is thick, it does not dry out as easily as a normal face mask,
and it tightens skin while worn by pleasantly cooling it.

After removal, skin is left tightened with a deep,cleansed clarity that makes pores less noticeable.
Every inch of its texture is filled with moisture,so it feels wonderfully replenished just like after special care.

Skin

Select natural active ingredients from Japan's natural environment

Okinawa Ishigaki sea salt (moisturizer)
This is 100% natural sea salt from the beautiful coral-rich waters of Ishigaki’s Nagura Bay.
It is carefully made using only sea water from a depth of around 20 meters, harvested
from the emerald green coral reef sea home to tropical fish, approximately 1.5km offshore.
The salt is rich in minerals like sodium, potassium, calcium and magnesium.
Calcium in particular is known for promoting epidermal cell division and supporting
stratum corneum barrier formation. The salt imbues skin with moisture,fostering greater health.

Original ingredient ITOWA (strengthens barrier function, moisturizer)(Illustration)

A proprietary ingredient sourced from Japan’s rich natural environment.
It strengthens skin’s barrier function and improves moisture barrier capacityand quality to approach factors revealed through the clarity equation.
It helps lead to skin with beautiful clarity and minimized pores,making it healthy and unaffected by external environments like dryness.

Sustainability

When you become beautiful, the earth becomes beautiful.
This product is made with eco-conscious ingredients.
The package is made from paper, and the spatula from wood.

SEKKISEI Clear Wellness
Sustainable skincare for a more beautiful future.
Continuing the legacy of developers 35 years ago, the new SEKKISEI Clear Wellness
will continue to be there for women to live in health, every day.
Receiving beauty from the Earth's bounty—that's how we nurture healthier, clearer skin.

CLEAR WELLNESS is a new SEKKISEI series containing botanical ingredient ITOWA,
sourced from Japan's rich natural environment and the results of extensive research into
the Earth's hidden powers. We have originally developed a method to calculate skinradiance that links to our moisture barrier science for healthy, glowing skin. Our formula
nurtures skin to create a natural barrier that protects from the most severe environments,
achieving optimal smoothness and radiance.

In order to protect the earth, SEKKISEI uses environmentally-friendly packaging.
SEKKISEI is passionately dedicated to restoring and protecting coral reefs, and also
committed to various programs such as tree planting.

When you become beautiful, the earth becomes beautiful.

Take a new step forward from today, with SEKKISEI.

For Media enquiries, please contact:
Lim Yi Fang
Brand Manager
Tel: 6226 0068 ext 110
Email: yifang.lim@kose.com.sg

Liew Shi Ying
Snr Marketing Executive
Tel: 6226 0068 ext 1008
Email: shiying.liew@kose.com.sg

Website: www.kose.com/sg | Facebook: www.facebook.com/kosesg | Instagram: www.instagram.com/kosesg