Wristwatch Consumer Awareness Survey 2012
Favorite brands

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ᵲᶍᶉᶗᶍᴾ ᵨᵿᶎᵿᶌᵆᵏᵎᵐᵋᵎᵎᵗᵑᵇᵲᶃᶊᵌᵘᴾᵉᵖᵏᵆᵎᵇᵑᵋᵑᵐᵐᵏᵋᵗᵔᵕᵖᵤᵿᶖᵘᴾᵉᵖᵏᵆᵎᵇᵑᵋᵔᵐᵕᵐᵋᵗᵔᵕᵖ
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Wristwatch Consumer Awareness Survey 2012
%106'065

Favorite brands‫ ع‬9GNNMPQYPDTCPFU
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Wristwatch Consumer Awareness Survey 2012 / Favorite brands‫ ع‬Well-known brands (ranking 1㨪10)
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕P㧩

0QVG+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀
㪊 㪏 㪅㪋

CASIO

㪊 㪋 㪅㪎

CITIZEN

㪏 㪅㪊

ROLEX

㪋 㪏 㪅㪐

SEIKO

㪋 㪋 㪅㪐

GUCCI

㪉 㪏 㪅㪉

CHANEL㪉 㪍 㪅㪐㪎 㪅㪌㪈 㪈 㪅㪈㪈㪍㪅㪐㪌 㪅㪉㪈 㪈 㪅㪍㪉㪎㪅㪊㪍 㪅㪋㪈 㪈 㪅㪏㪉㪍㪅㪊㪊 㪇 㪅㪌㪌 㪅㪊㪈 㪊 㪅㪊㪊㪋㪅㪏㪊 㪋 㪅㪍㪉 㪅㪎㪈 㪊 㪅㪏㪊㪉㪅㪈㪈 㪋 㪅㪉㪉㪎㪅㪎㪊 㪎 㪅㪎㪌 㪇 㪅㪐

OMEGA

㪈㪐㪅㪋

㪊 㪋 㪅㪋㪋 㪋 㪅㪈BVLGARI㪐 㪅㪍㪋 㪍 㪅㪎㪋 㪏 㪅㪏CARTIERHERMES㪋 㪊 㪅㪎㪊 㪍 㪅㪎㪋 㪅㪉㪋 㪋 㪅㪏㪋 㪇 㪅㪏㪊 㪋 㪅㪈㪎 㪅㪎㪈 㪈 㪅㪍㪊 㪍 㪅㪊㪌 㪅㪍㪈 㪐 㪅㪊㪈㪋㪅㪊㪉 㪇 㪅㪎㪈㪈㪅㪍㪉 㪋 㪅㪇

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍ 4GSWKTGF 

3

㪈㪎㪅㪈

Wristwatch Consumer Awareness Survey 2012 / Favorite brands‫ ع‬Well-known brands (ranking 11㨪20)
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕P㧩

+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

0QVG+FQPQVNKMGKVOWEJ

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

㪉 㪋 㪅㪍㪈㪈㪅㪈䃂ಠ଀㪉 㪉 㪅㪎

BURBERRY㪉 㪐 㪅㪇

TIFFANYFRANCK MULLER
SWATCHDUNHILL
agnes.b.
ck CALVIN KLEIN㪈 㪇 㪅㪌㪋 㪈 㪅㪌㪊 㪊 㪅㪊㪈 㪏 㪅㪉㪈 㪊 㪅㪊㪊 㪏 㪅㪌㪏㪅㪏㪉 㪏 㪅㪌㪈㪇㪅㪎㪏 㪅㪍㪊 㪉 㪅㪍㪈㪉㪅㪌㪎 㪅㪊㪊 㪉 㪅㪐㪎㪅㪎㪈 㪇 㪅㪐㪊 㪊 㪅㪌㪋㪅㪊㪏 㪅㪌㪊 㪋 㪅㪐㪈㪉㪅㪈㪊 㪌 㪅㪏㪍㪅㪇㪈 㪇 㪅㪈㪋 㪇 㪅㪐㪉 㪏 㪅㪈㪈㪍㪅㪐㪋 㪉 㪅㪈㪋 㪊 㪅㪎㪈㪋㪅㪋㪊 㪇 㪅㪐㪋 㪅㪉㪊 㪎 㪅㪐㪈 㪎 㪅㪎㪈 㪈 㪅㪐㪍 㪅㪎㪊 㪈 㪅㪌㪉 㪇 㪅㪐㪉 㪎 㪅㪉㪌 㪅㪌㪋 㪉 㪅㪈㪉 㪊 㪅㪉

LOUIS VUITTON㪐 㪅㪊㪊 㪏 㪅㪊㪈 㪐 㪅㪊

COACH

DIOR

㪋 㪊 㪅㪊

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㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

4

Wristwatch Consumer Awareness Survey 2012 / Favorite brands‫ ع‬Well-known brands (ranking 21㨪30)
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕P㧩

0QVG+FQPQVNKMGKVOWEJ+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

FENDI
TAG HEUER

DIESEL㪈 㪊 㪅㪎FOLLI FOLLIE㪈 㪋 㪅㪈

LONGINES㪈 㪉 㪅㪋

HAMILTON㪈 㪉 㪅㪊HARRY WINSTON㪈 㪈 㪅㪎

RADO㪍 㪅㪇㪉 㪏 㪅㪌㪊 㪌 㪅㪊㪉 㪋 㪅㪈㪋 㪎 㪅㪎㪏㪅㪈㪏 㪅㪉㪋 㪏 㪅㪍㵪㪋 㪏 㪅㪏㪌㪅㪊㪍 㪈 㪅㪎㪍 㪌 㪅㪈㪋 㪅㪎+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

5

㵪

㪐 㪅㪎

㪌 㪌 㪅㪈

㪉 㪅㪋

㪈㪏㪅㪍

㵪

㪊 㪅㪉

㪉 㪐 㪅㪊㪌㪅㪐㪋 㪍 㪅㪇㪋 㪅㪎㪊 㪋 㪅㪈㪉 㪋 㪅㪈㪋 㪊 㪅㪊㪏 㪅㪇㪊 㪉 㪅㪊㪎 㪅㪐㪊 㪏 㪅㪍㪌 㪅㪐㪊 㪋 㪅㪍㪈 㪍 㪅㪉㪊 㪌 㪅㪐㪋 㪅㪐㪉 㪐 㪅㪐㪉 㪍 㪅㪌

Paul Smith

EMPORIO ARMANI㪐 㪅㪈㪋 㪊 㪅㪈㪈 㪈 㪅㪏

㪌㪅㪌
㪋㪅㪌
㪉㪅㪎

Wristwatch Consumer Awareness Survey 2012 / Favorite brands‫ ع‬Well-known brands (ranking 31㨪35)
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕P㧩

0QVG+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

CHAUMET㪐 㪅㪈㪉 㪉 㪅㪈㪉 㪅㪐㪍 㪌 㪅㪐㪋㪅㪈

CHOPARD㪈 㪇 㪅㪊㪉 㪇 㪅㪊㪊 㪅㪈㪍 㪍 㪅㪊

㪌㪅㪎

PIAGET㪐 㪅㪏㪉 㪈 㪅㪌㪉 㪅㪋㪍 㪍 㪅㪊㪌㪅㪈㪊 㪅㪈㪍 㪍 㪅㪍㵪㪍 㪎 㪅㪎

㵪Montblanc
Marc by Marc Jacobs

㪍 㪅㪌
㪈㪇

㪉 㪊 㪅㪏㪈 㪐 㪅㪉㪊 㪅㪈+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

6

Wristwatch Consumer Awareness Survey 2012 / Favorite brands
㧦%#5+1㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
0GKVJGT+NKMGKVᅢ䈐䈪䈅䉎+FQPQVNKMGKVOWEJ

䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

0QVG
䃂ಠ଀

TOTAL

㪊㪏㪅㪋

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪋㪊㪅㪎↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀

㪋㪋㪅㪈

㪊㪐㪅㪌

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

㪋㪊㪅㪏

㪊㪏㪅㪉

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀

㪋㪏㪅㪍

㪊㪏㪅㪋

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

㪋㪎㪅㪊

㪋㪊㪅㪇

Men

Men:50 and above㪊㪌㪅㪌↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪋㪎㪅㪐

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

㪊㪉㪅㪈

㪋㪍㪅㪐

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’sᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀

Women:50 andᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀

㪈㪐㪅㪋

㪍㪅㪐

㪐㪅㪌

㪉㪊㪅㪍

㪈㪊㪅㪐
㪌㪅㪈

㪐㪅㪎
㪐㪅㪋

㪋㪎㪅㪈

㪋㪅㪏

㪈㪏㪅㪋

㪈㪈㪅㪍

㪉㪇㪅㪍
㪍㪅㪈

㪈㪏㪅㪇

㪏㪅㪇

㪈㪉㪅㪐

㪈㪊㪅㪌

above

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

7

㪉㪋㪅㪎

㪈㪌㪅㪉

㪏㪅㪍
㪈㪊㪅㪌

㪉㪍㪅㪉

㪐㪅㪎

㪏㪅㪉

㪋㪐㪅㪈

㪉㪌㪅㪏

㪎㪅㪐

㪈㪊㪅㪈

㪋㪏㪅㪌

㪊㪋㪅㪊

㪉㪌㪅㪇

㪋㪅㪏
㪈㪊㪅㪎

㪊㪉㪅㪎

㪊㪎㪅㪉

㪐㪅㪍

㪋㪅㪉

㪊㪎㪅㪎

ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women

㪏㪅㪊

㪐㪅㪐

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦%#5+1㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0QVG+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀

㪊㪏㪅㪋

㪋㪊㪅㪎

㪏㪅㪊

㪐㪅㪍

㪈㪐㪅㪋

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀

㪊㪏㪅㪏

㪋㪉㪅㪉

㪏㪅㪌

㪈㪇㪅㪌

㪈㪏㪅㪎

㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀

㪊㪏㪅㪈

㪋㪋㪅㪎

㪐㪅㪇

㪈㪐㪅㪐

Saitama
Other area than above
Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪊㪉㪅㪏Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪊㪋㪅㪋

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀

㪏㪅㪉

㪊㪏㪅㪏

㪈㪊㪅㪐

㪋㪏㪅㪈

㪋㪇㪅㪌

㪋㪋㪅㪋

㪈㪋㪅㪋

㪈㪉㪅㪏

㪏㪅㪏

㪏㪅㪎

㪈㪍㪅㪎

㪍㪅㪇

㪐㪅㪇

㪉㪋㪅㪉

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

8

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦%+6+<'0㧔㧕 by gender/age
ٕ ⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕

0QVG+NKMGKV

0GKVJGT+FQPQVNKMGKVOWEJᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL

㪋㪍㪅㪎

㪊㪋㪅㪎

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪊㪎㪅㪍

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪊㪌㪅㪋

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪊㪌㪅㪉

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀Men

Men:50 and above
Womenᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

㪈㪈㪅㪈

㪈㪍㪅㪐

㪍㪅㪈

㪈㪈㪅㪊

㪈㪐㪅㪊

㪋㪋㪅㪐
㪋㪅㪐

㪊㪏㪅㪐

㪉㪇㪅㪏
㪍㪅㪇

㪋㪌㪅㪋

㪏㪅㪉

㪋㪏㪅㪋

㪊㪈㪅㪎

㪏㪅㪐

㪋㪌㪅㪈

㪉㪏㪅㪍

㪈㪌㪅㪎
㪌㪅㪊

㪌㪅㪊

㪋㪈㪅㪌

㪋㪉㪅㪈

㪉㪇㪅㪇
㪈㪊㪅㪋

㪌㪈㪅㪎

㪊㪎㪅㪎

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀

㪎㪅㪌

㪏㪅㪉

㪉㪍㪅㪏

㪈㪇㪅㪐

㪈㪋㪅㪌

㪈㪏㪅㪏

㪎㪅㪍

㪈㪌㪅㪌

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

㪊㪉㪅㪎

㪌㪈㪅㪌

㪏㪅㪎

㪎㪅㪈

㪈㪉㪅㪎

Women:40’sᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀

㪊㪋㪅㪐

㪋㪐㪅㪈

㪐㪅㪈

㪍㪅㪐

㪈㪈㪅㪌

㪐㪅㪇

㪈㪐㪅㪉

Women:50 andᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀

㪋㪏㪅㪋

㪊㪈㪅㪍

㪈㪈㪅㪇

㪈㪌㪅㪊

above

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

9

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦%+6+<'0㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

0QVG
䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪊 㪋 㪅㪎㪋 㪍 㪅㪎㪎 㪅㪌㪈 㪈 㪅㪈㪈㪍㪅㪐㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪊 㪌 㪅㪊㪋 㪎 㪅㪉㪍 㪅㪊㪈 㪈 㪅㪉

㪈㪍㪅㪊㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪊 㪋 㪅㪉㪏 㪅㪊㪈 㪈 㪅㪈

㪈㪎㪅㪊

Saitama
Other area than above
Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪋 㪍 㪅㪊㪐 㪅㪎㪋 㪐 㪅㪊㪉 㪐 㪅㪐㪋 㪋 㪅㪈㪋 㪉 㪅㪌㪈 㪏 㪅㪐㪐 㪅㪌㪋 㪌 㪅㪏㪉 㪌 㪅㪐㪋 㪅㪍㪈㪈㪅㪍㪈 㪈 㪅㪈

㪈㪉㪅㪏

㪏 㪅㪎

㪉㪊㪅㪈

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

10

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦%#46+'4㧔㧕 by gender/age
ٕٕ⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
+NKMGKV

0GKVJGT+FQPQVNKMGKVOWEJᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

㪈 㪈 㪅㪍

㪉㪎㪅㪊

0QVG
䃂ಠ଀

TOTAL
Men

↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪊 㪋 㪅㪋㪊 㪇 㪅㪈↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀

Men:20’s

Men:50 and above㪋 㪏 㪅㪏

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪋 㪌 㪅㪎㪉 㪉 㪅㪉㪉 㪌 㪅㪌ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪎 㪅㪉㪍 㪎 㪅㪌

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪎㪊ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪎 㪇 㪅㪐

ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪈 㪐 㪅㪋㪏 㪅㪏㪊 㪎 㪅㪉

ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:50 and㪈㪌㪅㪍㪌 㪍 㪅㪌㪋 㪇 㪅㪋㪍 㪋 㪅㪎㪌 㪅㪌㪈 㪍 㪅㪐㪉 㪊 㪅㪈㪉 㪅㪏㪊 㪇 㪅㪊

㪋 㪅㪏

㪈㪉㪅㪏
㪍 㪅㪎

㪋㪇㪅㪎

㪉 㪅㪐

㪍 㪅㪊

㪋㪌㪅㪌

㪉 㪅㪍

㪍 㪅㪌

㪊㪍㪅㪏

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[

11

㪋㪇㪅㪐

㪈 㪅㪌 㪋 㪅㪍

above

JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

㪈㪊㪅㪎

㪋㪇㪅㪇

㪉 㪇 㪅㪐㪉 㪇 㪅㪇

㪈㪉㪅㪉

㪏 㪅㪐

㪋 㪅㪇

㪉 㪉 㪅㪊㪍 㪇 㪅㪍㪈㪊㪅㪍㪉 㪏 㪅㪌㪐 㪅㪇㪋 㪍 㪅㪊㪊 㪈 㪅㪋㪈 㪍 㪅㪌㪎 㪅㪍㪋 㪇 㪅㪊

Women:20’s

Women:40’s㪌 㪅㪉

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦%#46+'4㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

㪈 㪈 㪅㪍㪉㪎㪅㪊㪈 㪇 㪅㪇

㪉㪏㪅㪎

0QVG
䃂ಠ଀

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪋 㪏 㪅㪏

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪋 㪐 㪅㪇

㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪋 㪏 㪅㪎

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪋 㪏 㪅㪏

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪋 㪏 㪅㪍

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪋 㪐 㪅㪇TOTALTokyo,Kanagawa,Chiba,㪊 㪋 㪅㪋㪌 㪅㪉㪋 㪅㪉㪊 㪍 㪅㪏

Saitama
Other area than above㪊 㪉 㪅㪏㪊 㪇 㪅㪊㪊 㪋 㪅㪋㪊 㪌 㪅㪎

㪌 㪅㪐

㪍 㪅㪌

㪌 㪅㪎

㪋 㪅㪊

㪈 㪉 㪅㪎㪉㪍㪅㪊㪈 㪋 㪅㪋㪉㪍㪅㪉㪈 㪈 㪅㪋㪉㪍㪅㪏㪈 㪈 㪅㪇

㪉㪏㪅㪇

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

12

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦$8.)#4+㧔㧕by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

0QVG

ᅢ䈐䈪䈅䉎

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

䃂ಠ଀

TOTAL
Men

↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪊 㪎 㪅㪎㪊 㪉 㪅㪐↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀

Men:20’s

Men:50 and above㪋 㪋 㪅㪈

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪋 㪊 㪅㪈㪊 㪎 㪅㪌㪉 㪌 㪅㪌㪊 㪐 㪅㪊

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪌 㪍 㪅㪍

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪌㪍ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪎 㪅㪈㪊 㪉 㪅㪊㪊 㪌 㪅㪎㪈 㪎 㪅㪍㪌 㪐 㪅㪋㪉 㪎 㪅㪎㪈㪏㪅㪍㪈 㪇 㪅㪈㪈㪐㪅㪉㪈㪎㪅㪊㪈 㪍 㪅㪐
㪋 㪅㪐

㪎 㪅㪌

㪊㪉㪅㪊

㪋 㪅㪐

㪏 㪅㪌

㪊㪈㪅㪏

㪊 㪊 㪅㪎㪊 㪇 㪅㪊

㪉㪇㪅㪊
㪉㪍㪅㪈

㪌 㪅㪏

㪌 㪌 㪅㪊㪌 㪇 㪅㪐㪈 㪍 㪅㪈㪈 㪇 㪅㪍㪊 㪍 㪅㪍㪉㪍㪅㪊㪉 㪈 㪅㪌㪌 㪉 㪅㪉

ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:50 and㪎 㪅㪍㪋 㪍 㪅㪊㪊 㪈 㪅㪐㪈 㪈 㪅㪏㪎 㪅㪐㪊 㪊 㪅㪊

Women:20’s

Women:40’s

㪍 㪅㪋

㪌 㪅㪈

㪋 㪅㪍

㪌 㪅㪎

㪏 㪅㪇

㪊㪋㪅㪐

㪊 㪅㪐

㪐 㪅㪇

㪊㪇㪅㪉

above

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

13

㪊㪈㪅㪎

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦$8.)#4+㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0GKVJGT+NKMGKVᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇


6QVCN.KMGU+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

㪈 㪈 㪅㪏㪉㪍㪅㪊㪈 㪈 㪅㪉㪉㪍㪅㪉㪈 㪉 㪅㪉

㪉㪍㪅㪊

0QVG
䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪋 㪋 㪅㪈

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪋 㪌 㪅㪉

㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪋 㪊 㪅㪋㪊 㪎 㪅㪎㪍 㪅㪋㪌 㪅㪌㪊 㪏 㪅㪉

Saitama
Other area than above㪎 㪅㪇㪊 㪎 㪅㪊

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪋 㪋 㪅㪉㪊 㪏 㪅㪈㪎 㪅㪇㪈 㪇 㪅㪍

㪉㪎㪅㪏

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪋 㪌 㪅㪈㪊 㪏 㪅㪈㪋 㪅㪐㪈 㪈 㪅㪐㪉㪍㪅㪏㪊 㪋 㪅㪏㪋 㪇 㪅㪏㪈 㪌 㪅㪋㪐 㪅㪇+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

14

㪈㪎㪅㪎

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦41.':㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
0GKVJGT+NKMGKV

0QVG

ᅢ䈐䈪䈅䉎

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇䈬䈤䉌䈪䉅䈭䈇


6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪌 㪇 㪅㪐

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪊 㪇 㪅㪌㪌 㪋 㪅㪏↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪉 㪍 㪅㪏㪊 㪍 㪅㪏㪊 㪋 㪅㪇

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪍 㪉 㪅㪏

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪍 㪈 㪅㪉

Men:50 and above
Women
Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’s
Women:50 and㪊㪎㪅㪊㪈 㪋 㪅㪏
㪋 㪅㪊

㪊㪐㪅㪈

㪌 㪅㪍

㪈 㪊 㪅㪈㪊㪉㪅㪊㪉㪏㪅㪉㪈 㪎 㪅㪋㪊 㪉 㪅㪇㪐 㪅㪎㪊 㪅㪈㪈 㪈 㪅㪉㪊㪍㪅㪌㪋 㪅㪇㪈 㪇 㪅㪐㪉㪐㪅㪎㪈 㪈 㪅㪍

㪊㪋㪅㪍

above

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

15

㪊㪐㪅㪊

㪈 㪉 㪅㪇㪊 㪇 㪅㪍㪉 㪎 㪅㪈

㪊㪋㪅㪐

㪍 㪅㪇

㪍 㪅㪊

㪌 㪌 㪅㪈㪊㪌㪅㪍㪍 㪅㪊㪉 㪇 㪅㪏㪋 㪋 㪅㪉㪌 㪈 㪅㪍㪈 㪊 㪅㪌㪉 㪍 㪅㪍㪊 㪉 㪅㪈

ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀

㪋 㪅㪐

㪋 㪅㪉

㪊 㪋 㪅㪊㪌 㪊 㪅㪈㪊㪋㪅㪏㪉 㪍 㪅㪋㪉 㪎 㪅㪊㪋 㪎 㪅㪈

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪈 㪊 㪅㪊㪉 㪅㪏㪌 㪊 㪅㪎ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪌 㪅㪊

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦41.':㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0GKVJGT+NKMGKVᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

㪈 㪊 㪅㪊㪊㪋㪅㪏㪈 㪋 㪅㪉㪊㪈㪅㪏㪈 㪉 㪅㪎

㪊㪍㪅㪏

0QVG
䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪌 㪇 㪅㪐

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪋 㪐 㪅㪎㪊 㪇 㪅㪌㪌 㪅㪊㪌 㪅㪌㪊 㪇 㪅㪎

Saitama
Other area than above㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪌 㪅㪈㪊 㪇 㪅㪋㪌 㪈 㪅㪏㪈 㪏 㪅㪋㪌 㪎 㪅㪉㪌 㪊 㪅㪏㪈 㪐 㪅㪋㪌 㪅㪇㪊 㪅㪐㪊 㪈 㪅㪉㪊 㪊 㪅㪎㪋 㪌 㪅㪐㪍 㪅㪏㪊㪇㪅㪌㪈 㪈 㪅㪈㪈 㪊 㪅㪎

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

16

㪋㪈㪅㪊

㪉㪏㪅㪌

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦1/')#㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

0QVG

ᅢ䈐䈪䈅䉎

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

㪈 㪊 㪅㪏㪊㪉㪅㪈㪈 㪈 㪅㪐

㪊㪏㪅㪋

䃂ಠ଀

TOTAL
Men

㪋 㪏 㪅㪐

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪊 㪋 㪅㪍㪌 㪎 㪅㪌↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪉 㪐 㪅㪉

↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪍 㪈 㪅㪍

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪍 㪉 㪅㪊

Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’sᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀

Women:50 andᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪉 㪅㪊㪉 㪈 㪅㪌㪉 㪅㪈㪉 㪉 㪅㪉㪊 㪅㪋㪊 㪉 㪅㪏㪋 㪇 㪅㪊㪈 㪅㪍㪋 㪇 㪅㪏㪉 㪍 㪅㪊㪊 㪅㪉㪋 㪈 㪅㪊㪈 㪅㪇㪊 㪅㪋㪊 㪍 㪅㪇㪌 㪉 㪅㪐㪊 㪉 㪅㪐㪊 㪅㪐㪈 㪇 㪅㪋㪈 㪅㪐㪈 㪈 㪅㪎㪈 㪋 㪅㪐㪈 㪉 㪅㪊

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

17

㪋㪊㪅㪏
㪉㪐㪅㪈
㪉㪌㪅㪎
㪈㪏㪅㪏

㪉 㪉 㪅㪊㪋 㪌 㪅㪐㪋 㪌 㪅㪎㪋㪇㪅㪎㪈 㪌 㪅㪎㪌 㪅㪏㪋 㪌 㪅㪌㪊㪏㪅㪐㪈 㪋 㪅㪋㪈 㪅㪐㪊 㪇 㪅㪋㪌 㪌 㪅㪉ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women:20’s㪉 㪏 㪅㪋㪋 㪎 㪅㪉

Men:20’s

Men:50 and above

㪉 㪅㪎

㪉㪏㪅㪇
㪉㪊㪅㪋
㪊㪉㪅㪋

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦1/')#㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0QVG+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKVᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪋 㪏 㪅㪐㪊 㪋 㪅㪍㪉 㪅㪎㪈 㪊 㪅㪏㪊㪉㪅㪈㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪌 㪇 㪅㪉㪊 㪉 㪅㪎㪉 㪅㪏㪈 㪋 㪅㪊㪊㪈㪅㪏㪈 㪊 㪅㪋

㪊㪉㪅㪉

Saitama㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪋 㪏 㪅㪇

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪋 㪏 㪅㪊

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀

Other area than above㪉 㪅㪎㪊 㪌 㪅㪐㪉 㪏 㪅㪐㪌 㪉 㪅㪊㪊 㪋 㪅㪌㪊 㪍 㪅㪌㪋 㪌 㪅㪋㪉 㪇 㪅㪋

㪉 㪅㪌

㪈 㪅㪐

㪊 㪅㪎

㪉㪏㪅㪎

㪈 㪈 㪅㪉㪈 㪋 㪅㪋

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

18

㪊㪋㪅㪏

㪉㪐㪅㪏

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦5'+-1㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

0QVG+FQPQVNKMGKVOWEJ

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

䃂ಠ଀

TOTAL
Men

㪋 㪋 㪅㪐

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪌 㪇 㪅㪏↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪊 㪋 㪅㪇

↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪋 㪏 㪅㪍

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪋 㪎 㪅㪏

Women
Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’s
Women:50 andᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪈 㪋 㪅㪉㪉㪎㪅㪎㪊 㪅㪈㪈 㪋 㪅㪇㪊㪊㪅㪍㪉 㪅㪈㪉 㪎 㪅㪏㪊 㪈 㪅㪐㪊 㪅㪉㪍 㪏 㪅㪊㪋 㪈 㪅㪉㪉 㪏 㪅㪍㪊 㪌 㪅㪉㪌 㪍 㪅㪏㪉 㪎 㪅㪈

㪊㪍㪅㪈

㪏 㪅㪎

㪋㪍㪅㪐

㪈 㪊 㪅㪏㪈㪎㪅㪌㪋 㪅㪍㪈 㪉 㪅㪇㪉㪊㪅㪇㪋 㪅㪌㪈 㪈 㪅㪍

㪊㪇㪅㪉

above

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

19

㪉㪈㪅㪎
㪈㪌㪅㪐

㪈 㪏 㪅㪏㪋 㪅㪈㪋 㪉 㪅㪊㪍 㪅㪏㪈 㪋 㪅㪋㪎 㪅㪍㪋 㪍 㪅㪐㪋 㪈 㪅㪈㪉 㪅㪎㪌 㪅㪊㪋 㪌 㪅㪈㪉㪌㪅㪍㪊 㪅㪐㪉 㪇 㪅㪉㪊 㪐 㪅㪈㪉㪌㪅㪇㪈 㪍 㪅㪉㪋 㪈 㪅㪌

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪋 㪅㪉㪊 㪉 㪅㪈㪊 㪍 㪅㪈

Men:20’s

Men:50 and above㪊 㪍 㪅㪎

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦5'+-1㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0GKVJGT+NKMGKVᅢ䈐䈪䈅䉎+FQPQVNKMGKVOWEJ

䈬䈤䉌䈪䉅䈭䈇

+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇

0QVG
䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪋 㪋 㪅㪐㪊 㪍 㪅㪎㪋 㪅㪉㪈 㪋 㪅㪉㪉㪎㪅㪎㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪋 㪋 㪅㪊㪊 㪍 㪅㪉㪋 㪅㪊㪈 㪌 㪅㪉

㪉㪏㪅㪌㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪋 㪌 㪅㪊㪈 㪊 㪅㪍

㪉㪎㪅㪈

Saitama
Other area than above
Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪋 㪇 㪅㪏

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪋 㪇 㪅㪎

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪋 㪅㪈㪊 㪎 㪅㪇㪊 㪊 㪅㪊㪌 㪅㪏㪋 㪇 㪅㪈㪊 㪋 㪅㪈㪌 㪇 㪅㪏㪉 㪈 㪅㪋

㪋 㪅㪌

㪉 㪅㪋

㪈㪎㪅㪈

㪈 㪊 㪅㪌㪉㪉㪅㪉㪈 㪉 㪅㪎

㪊㪍㪅㪎

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

20

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦)7%%+㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

䃂ಠ଀

TOTAL
Men

↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

Men:50 and above㪉 㪏 㪅㪉

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪋 㪋 㪅㪏㪈 㪍 㪅㪈㪋 㪐 㪅㪉㪉 㪇 㪅㪏㪈 㪎 㪅㪍㪈 㪎 㪅㪌㪋 㪇 㪅㪊

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀㪊 㪐 㪅㪎

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪊 㪎 㪅㪏

Women:40’s
Women:50 andᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪉 㪎 㪅㪊

㪏 㪅㪎

㪍 㪅㪌
㪍 㪅㪊

㪋 㪌 㪅㪐㪌㪅㪍㪈 㪉 㪅㪏㪉㪈㪅㪈㪈 㪋 㪅㪎

㪉㪌㪅㪐

㪐 㪅㪎
㪋 㪅㪍

㪊 㪍 㪅㪍㪊 㪐 㪅㪋㪊㪅㪎㪉 㪎 㪅㪐㪊 㪐 㪅㪊㪋 㪌 㪅㪎㪌㪅㪏㪈 㪏 㪅㪏㪋 㪇 㪅㪋㪊 㪏 㪅㪈㪈㪍㪅㪈㪐 㪅㪎㪋 㪌 㪅㪐㪎㪅㪍㪊 㪈 㪅㪊㪈 㪇 㪅㪍㪍 㪈 㪅㪋㪈㪋㪅㪊㪉 㪌 㪅㪐㪋 㪅㪐㪋 㪋 㪅㪋㪈 㪇 㪅㪈㪈 㪐 㪅㪊㪏 㪅㪏㪋 㪊 㪅㪈ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women

㪎 㪅㪎

㪌 㪅㪉

㪍 㪅㪍
㪈 㪊 㪅㪈㪈 㪎 㪅㪋

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

21

㪉㪈㪅㪉
㪈㪐㪅㪍
㪈㪏㪅㪈

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦)7%%+㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0QVG

ᅢ䈐䈪䈅䉎

0GKVJGT+FQPQVNKMGKVOWEJ

䈬䈤䉌䈪䉅䈭䈇

+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪉 㪏 㪅㪉㪋 㪋 㪅㪏㪎 㪅㪎㪈 㪐 㪅㪊㪈㪋㪅㪊㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪉 㪍 㪅㪎㪋 㪎 㪅㪌㪍 㪅㪊㪈 㪐 㪅㪌㪈㪊㪅㪎㪋 㪊 㪅㪇㪏 㪅㪍㪈 㪐 㪅㪉

㪈㪋㪅㪏

Saitama㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪉 㪐 㪅㪉

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪉 㪎 㪅㪋

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪉 㪍 㪅㪏

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀

Other area than above㪏 㪅㪌㪊 㪐 㪅㪊㪋 㪍 㪅㪌㪋 㪋 㪅㪏㪊 㪇 㪅㪇㪐㪅㪏㪉 㪋 㪅㪐㪐 㪅㪊㪈 㪎 㪅㪌㪈㪊㪅㪌㪌 㪅㪎㪈 㪐 㪅㪌

㪈㪍㪅㪌

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

22

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦%*#0'.㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL

㪉 㪍 㪅㪐

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪋 㪇 㪅㪏㪈 㪈 㪅㪍↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪈 㪈 㪅㪍㪋 㪍 㪅㪌㪈 㪊 㪅㪊

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪈 㪈 㪅㪏㪋 㪎 㪅㪉

㪐 㪅㪎

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪐 㪅㪊

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪈 㪉 㪅㪈

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪈 㪊 㪅㪎

Men

Men:50 and above㪊 㪐 㪅㪋

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀㪋 㪇 㪅㪍

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪋 㪇 㪅㪊

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪋 㪉 㪅㪊

Women:40’s
Women:50 andᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪊 㪈 㪅㪊㪈 㪈 㪅㪈

㪊㪅㪐

㪐 㪅㪐
㪐 㪅㪋

㪊 㪏 㪅㪊㪊 㪎 㪅㪈㪊 㪈 㪅㪍㪊㪅㪎㪊㪅㪋㪉 㪐 㪅㪌㪊 㪌 㪅㪈㪊 㪊 㪅㪇㪋㪅㪈㪉 㪇 㪅㪊㪈 㪊 㪅㪎㪋 㪎 㪅㪈㪊㪅㪎㪊 㪊 㪅㪏㪋 㪊 㪅㪉㪋 㪉 㪅㪊㪈㪈㪅㪍㪉 㪏 㪅㪌㪈 㪎 㪅㪍㪌 㪍 㪅㪌ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀Women

㪉 㪇 㪅㪎㪈 㪉 㪅㪏㪉㪈㪅㪏㪈 㪎 㪅㪇㪈 㪈 㪅㪉㪈 㪇 㪅㪉㪈㪎㪅㪌㪈 㪇 㪅㪊㪈 㪇 㪅㪊㪉㪇㪅㪈㪏 㪅㪋㪈 㪉 㪅㪐

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

23

㪈㪐㪅㪌

㪈㪏㪅㪎

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦%*#0'.㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0QVG

ᅢ䈐䈪䈅䉎

+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪉 㪍 㪅㪐㪋 㪇 㪅㪏㪉 㪐 㪅㪎

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪈 㪅㪍㪉 㪇 㪅㪎㪈㪈㪅㪍㪈 㪇 㪅㪌㪉 㪇 㪅㪎㪈㪉㪅㪉㪈 㪉 㪅㪊㪉 㪇 㪅㪎㪈㪈㪅㪉㪉 㪈 㪅㪐㪐㪅㪏㪊 㪐 㪅㪉

Saitama
Other area than above㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪋 㪈 㪅㪐㪉 㪌 㪅㪈㪉 㪉 㪅㪋㪋 㪇 㪅㪏㪉 㪌 㪅㪍㪈 㪋 㪅㪐㪋 㪉 㪅㪊㪉 㪐 㪅㪏㪊 㪐 㪅㪉㪈 㪊 㪅㪊㪏 㪅㪎㪈 㪏 㪅㪏㪉 㪉 㪅㪉

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

24

㪈㪈㪅㪌

㪈㪉㪅㪉

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦*'4/'5㧔㧕by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

㪉 㪋 㪅㪇

㪈㪎㪅㪈

䃂ಠ଀

TOTAL

㪊 㪋 㪅㪈

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪈 㪍 㪅㪋

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪈 㪌 㪅㪊

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪈 㪊 㪅㪇

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪈 㪋 㪅㪌

Men

Men:50 and above
Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’s
Women:50 and㪌 㪅㪍㪋 㪋 㪅㪊㪎 㪅㪉㪋 㪇 㪅㪊㪊 㪉 㪅㪈㪍 㪅㪊㪋 㪊 㪅㪌㪉 㪊 㪅㪌

㪐 㪅㪎

㪋㪅㪍
㪍㪅㪈

㪊 㪉 㪅㪉㪉 㪏 㪅㪊㪊 㪏 㪅㪋㪋㪅㪎㪉 㪍 㪅㪈㪋 㪅㪋㪌 㪈 㪅㪐㪎㪅㪏㪊 㪊 㪅㪏㪎 㪅㪎㪊 㪐 㪅㪐㪌㪅㪎㪊 㪏 㪅㪉㪌 㪈 㪅㪎ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women:20’s㪊 㪍 㪅㪊㪋 㪅㪇㪌 㪅㪋㪊 㪏 㪅㪏㪌 㪏 㪅㪎㪉 㪍 㪅㪌㪉 㪅㪍ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪌 㪍 㪅㪍㪉 㪉 㪅㪊㪌 㪅㪈ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪌 㪎 㪅㪋㪉 㪈 㪅㪐㪉 㪅㪍㪈 㪌 㪅㪐㪉㪏㪅㪌㪈 㪎 㪅㪋㪉㪏㪅㪏㪈 㪉 㪅㪉㪈 㪍 㪅㪇㪈 㪏 㪅㪈

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

25

㪊㪈㪅㪉
㪉㪎㪅㪊
㪉㪍㪅㪐

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦*'4/'5㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0QVG

ᅢ䈐䈪䈅䉎

0GKVJGT
6QVCN.KMGU+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䈬䈤䉌䈪䉅䈭䈇

䃂ಠ଀ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪊 㪋 㪅㪈㪊 㪍 㪅㪊㪌 㪅㪍㪉 㪋 㪅㪇㪈㪎㪅㪈㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪊 㪋 㪅㪎㪊 㪍 㪅㪏㪌 㪅㪇㪉 㪊 㪅㪌

㪈㪏㪅㪉㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪊 㪊 㪅㪏㪉 㪋 㪅㪊

㪈㪍㪅㪋

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪊 㪊 㪅㪏

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪊 㪋 㪅㪈㪊 㪏 㪅㪈

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪊 㪋 㪅㪊㪊 㪍 㪅㪇TOTALTokyo,Kanagawa,Chiba,
Saitama
Other area than above㪊 㪌 㪅㪐㪊 㪇 㪅㪏

㪍 㪅㪇

㪎 㪅㪇

㪈㪈㪅㪇

㪉 㪏 㪅㪋㪍 㪅㪐㪊 㪅㪏㪉 㪇 㪅㪐㪉 㪌 㪅㪐

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

26

㪈㪌㪅㪎

㪉㪇㪅㪋

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦$74$'44;㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

㪉 㪋 㪅㪍

㪈㪈㪅㪈

䃂ಠ଀

TOTAL
Men

↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

Men:50 and above
Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’s
Women:50 and㪉 㪉 㪅㪎

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪋 㪊 㪅㪊㪈 㪎 㪅㪊㪐 㪅㪊㪋 㪊 㪅㪈㪉 㪇 㪅㪈㪐 㪅㪌㪊 㪏 㪅㪐㪈 㪎 㪅㪈㪋 㪇 㪅㪎㪈 㪉 㪅㪈㪊 㪉 㪅㪍㪈㪉㪅㪉㪈 㪈 㪅㪈㪊 㪈 㪅㪇㪐㪅㪐㪐 㪅㪉㪊 㪎 㪅㪎㪉 㪌 㪅㪍㪏 㪅㪎㪉 㪏 㪅㪈㪐 㪅㪋㪋 㪐 㪅㪇㪉 㪐 㪅㪎㪋 㪉 㪅㪍㪈 㪐 㪅㪈㪈㪊㪅㪍㪈 㪎 㪅㪐㪉㪈㪅㪏㪈 㪈 㪅㪉㪏 㪅㪍㪋 㪇 㪅㪍㪉 㪋 㪅㪌㪌㪅㪇㪐 㪅㪉㪋 㪉 㪅㪇㪉 㪍 㪅㪌㪎㪅㪏㪊 㪉 㪅㪉㪋 㪊 㪅㪍㪊 㪇 㪅㪏㪏㪅㪎㪏 㪅㪊㪌 㪊 㪅㪈㪉 㪈 㪅㪊㪊 㪇 㪅㪈㪎 㪅㪈㪈 㪊 㪅㪊㪉 㪈 㪅㪈㪉 㪌 㪅㪏

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

27

㪈㪉㪅㪉
㪏㪅㪍
㪈㪊㪅㪉

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦$74$'44;㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0QVG+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇


6QVCN.KMGU+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪉 㪉 㪅㪎㪋 㪊 㪅㪊㪐 㪅㪊㪉 㪋 㪅㪍㪈㪈㪅㪈㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪉 㪊 㪅㪏㪋 㪉 㪅㪉㪈 㪇 㪅㪇㪉 㪋 㪅㪇

㪈㪈㪅㪉㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪉 㪉 㪅㪇㪋 㪋 㪅㪈㪏 㪅㪐㪉 㪌 㪅㪇

㪈㪈㪅㪈

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪉 㪉 㪅㪐㪊 㪐 㪅㪊㪉 㪋 㪅㪋

㪋㪅㪐

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪉 㪇 㪅㪏㪋 㪊 㪅㪍㪉 㪊 㪅㪌

㪈㪈㪅㪉

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀TOTAL
Tokyo,Kanagawa,Chiba,
Saitama
Other area than above㪉 㪋 㪅㪏㪈 㪊 㪅㪋㪈 㪉 㪅㪈㪋 㪋 㪅㪊㪌 㪅㪈㪉 㪌 㪅㪐

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

28

㪈㪉㪅㪎

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦6+((#0;㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
0GKVJGT+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL

㪉㪐

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪊 㪏 㪅㪊↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪈 㪉 㪅㪊

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪈 㪉 㪅㪌㪊 㪏 㪅㪐

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪈 㪈 㪅㪍㪋 㪉 㪅㪈

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

㪏 㪅㪎

Men

Men:50 and above↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪌 㪅㪌㪋 㪊 㪅㪌

㪎 㪅㪈
㪋 㪅㪐

㪌 㪅㪌

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀㪋 㪍 㪅㪐㪉 㪐 㪅㪐

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:50 andᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪌 㪅㪋㪊 㪊 㪅㪎㪋 㪊 㪅㪉㪌㪅㪇㪊 㪅㪐㪋 㪈 㪅㪊㪌 㪇 㪅㪊㪊㪅㪎㪋 㪉 㪅㪍㪊 㪊 㪅㪉㪋 㪉 㪅㪊㪌㪅㪏㪉 㪏 㪅㪌㪎 㪅㪉㪋 㪌 㪅㪎

Women:40’s㪎㪅㪉㪊 㪍 㪅㪍ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women

㪌㪅㪊

㪋 㪊 㪅㪏㪐 㪅㪎㪊 㪌 㪅㪇㪈㪋㪅㪋㪊 㪎 㪅㪉㪌 㪌 㪅㪍㪈 㪍 㪅㪐㪉 㪎 㪅㪉㪉 㪎 㪅㪈㪌 㪅㪏㪈 㪎 㪅㪉㪉㪊㪅㪌㪈 㪎 㪅㪐㪉㪈㪅㪏㪉 㪅㪍㪈 㪊 㪅㪏㪉㪋㪅㪊㪈 㪅㪎㪈 㪋 㪅㪊㪉㪎㪅㪊㪉 㪊 㪅㪐

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

29

㪈㪐㪅㪏

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands㧦6+((#0;㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0QVG+NKMGKV

0GKVJGT+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

ᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪉 㪐 㪅㪇㪊 㪏 㪅㪊

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪉 㪏 㪅㪎㪊 㪎 㪅㪊

㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪉 㪐 㪅㪉㪌 㪅㪌㪉 㪎 㪅㪉㪋 㪅㪌㪉 㪐 㪅㪌

㪈㪋㪅㪋㪈㪋㪅㪉

Saitama
Other area than above
Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪉 㪋 㪅㪋㪊 㪐 㪅㪇㪊 㪌 㪅㪏㪉 㪏 㪅㪈㪍 㪅㪈㪎 㪅㪌㪊 㪌 㪅㪎㪍 㪅㪇㪋 㪅㪊㪉 㪋 㪅㪋㪉 㪏 㪅㪍

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

30

㪈㪋㪅㪍

㪈㪇㪅㪋

㪊 㪉 㪅㪊㪋 㪈 㪅㪍㪊 㪈 㪅㪋㪉 㪌 㪅㪎

㪈㪊㪅㪌㪈㪍㪅㪌

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦%1#%*㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKV䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇㪋 㪉 㪅㪈㪈 㪇 㪅㪌

+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL

㪈 㪐 㪅㪊

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪉 㪏 㪅㪈

㪏㪅㪏↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪐 㪅㪈㪋 㪊 㪅㪍㪏 㪅㪐㪊 㪏 㪅㪋

㪊㪅㪌

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪎 㪅㪍㪋 㪍 㪅㪌㪍 㪅㪐㪊 㪏 㪅㪐

㪋㪅㪋

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪐 㪅㪊㪊 㪐 㪅㪋

㪋㪅㪎

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

㪎 㪅㪎

Men

Men:50 and above↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪊 㪐 㪅㪏㪌 㪋 㪅㪈㪈 㪈 㪅㪌㪉 㪐 㪅㪍

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀㪊 㪈 㪅㪊

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’s
Women:50 andᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪏 㪅㪎㪋 㪌 㪅㪐㪋 㪇 㪅㪌㪈 㪉 㪅㪇㪋 㪉 㪅㪋㪊 㪊 㪅㪎

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪋 㪇 㪅㪊㪉 㪐 㪅㪈㪉 㪉 㪅㪍㪊 㪇 㪅㪋㪎 㪅㪎㪊 㪊 㪅㪐ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀Women

㪈 㪈 㪅㪍㪈 㪉 㪅㪍㪊 㪍 㪅㪍㪋 㪉 㪅㪍

㪏 㪅㪋

㪈㪅㪋
㪊㪅㪐
㪈 㪎 㪅㪐㪈 㪉 㪅㪐㪈 㪊 㪅㪋㪉㪇㪅㪍㪈 㪊 㪅㪊㪈 㪉 㪅㪏㪈㪌㪅㪐㪉 㪈 㪅㪎㪉 㪍 㪅㪌

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

31

㪈㪋㪅㪈

㪈㪇㪅㪌
㪈㪇㪅㪋

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦%1#%*㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0QVG+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇+NKMGKV

0GKVJGT

ᅢ䈐䈪䈅䉎


6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪐 㪅㪊㪋 㪉 㪅㪈㪈 㪇 㪅㪌㪉 㪏 㪅㪈㪏㪅㪏㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪐 㪅㪏㪋 㪈 㪅㪉㪈 㪇 㪅㪊㪉 㪏 㪅㪎

㪎㪅㪊㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪐 㪅㪇㪋 㪉 㪅㪎㪈 㪇 㪅㪍㪉 㪎 㪅㪏

㪐㪅㪏Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪉 㪇 㪅㪐㪉 㪐 㪅㪋

㪋㪅㪐

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪉 㪎 㪅㪋

㪎㪅㪇

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪉 㪏 㪅㪍㪈㪈㪅㪐TOTAL
Tokyo,Kanagawa,Chiba,
Saitama
Other area than above㪈 㪎 㪅㪍㪉 㪇 㪅㪍㪊 㪊 㪅㪏㪈 㪌 㪅㪐㪋 㪉 㪅㪊㪈 㪉 㪅㪎㪋 㪋 㪅㪋㪍 㪅㪊+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

32

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦.17+587+6610㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL

㪉 㪊 㪅㪉

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪋 㪈 㪅㪌↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪈 㪉 㪅㪎㪋 㪋 㪅㪇

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪈 㪊 㪅㪐㪋 㪈 㪅㪇

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪈 㪋 㪅㪏

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪈 㪈 㪅㪈

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪈 㪇 㪅㪐

Men

Men:50 and above

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀㪊 㪊 㪅㪌

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’s
Women:50 andᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀

㪌㪅㪌

㪐 㪅㪇

㪊 㪍 㪅㪈㪍㪅㪎㪏 㪅㪊㪊 㪌 㪅㪍㪎㪅㪇㪎 㪅㪉㪋 㪈 㪅㪌㪊 㪇 㪅㪋㪎 㪅㪈㪌 㪅㪍㪋 㪈 㪅㪊㪎 㪅㪋㪊 㪐 㪅㪋㪌 㪅㪉㪈 㪌 㪅㪏㪉 㪈 㪅㪎㪉 㪌 㪅㪏

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

33

㪈㪍㪅㪇
㪉㪇㪅㪇

㪉 㪊 㪅㪎㪋 㪅㪍㪊 㪏 㪅㪊㪉 㪐 㪅㪎㪌㪅㪇㪉 㪈 㪅㪍㪌 㪅㪋㪊 㪎 㪅㪌㪊 㪉 㪅㪍㪊㪅㪎㪋 㪇 㪅㪋㪊 㪐 㪅㪈㪊 㪏 㪅㪊㪈㪇㪅㪎㪊 㪌 㪅㪌㪌 㪈 㪅㪉㪊 㪊 㪅㪎㪉 㪏 㪅㪌㪎 㪅㪐㪋 㪈 㪅㪉ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women

㪍 㪅㪎

㪈㪐㪅㪇
㪈㪊㪅㪋
㪈㪉㪅㪈

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands㧦.17+587+6610㧔㧕 by region, and by watch movement preference
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0QVG+FQPQVNKMGKVOWEJ+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF

䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪉 㪊 㪅㪉㪋 㪈 㪅㪌㪍 㪅㪎㪉 㪏 㪅㪌㪈㪇㪅㪎㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪉 㪊 㪅㪉㪋 㪉 㪅㪇㪍 㪅㪊㪉 㪏 㪅㪌

㪈㪇㪅㪏㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪉 㪊 㪅㪉㪋 㪈 㪅㪉㪎 㪅㪇㪉 㪏 㪅㪍

㪈㪇㪅㪎

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪉 㪉 㪅㪐

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪉 㪉 㪅㪍㪋 㪊 㪅㪍

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪉 㪋 㪅㪇㪋 㪈 㪅㪊TOTALTokyo,Kanagawa,Chiba,
Saitama
Other area than above㪊 㪌 㪅㪊㪎 㪅㪌㪏㪅㪌㪊 㪋 㪅㪊㪎 㪅㪏㪌 㪅㪋㪉 㪍 㪅㪇㪉 㪐 㪅㪋

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

34

㪈㪇㪅㪌

㪈㪈㪅㪌

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦(4#0%-/7..'4㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

0QVG

ᅢ䈐䈪䈅䉎

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪊 㪊 㪅㪊

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪊 㪇 㪅㪌↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪊 㪊 㪅㪊

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪊 㪋 㪅㪎

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪊 㪊 㪅㪊

Men:50 and above
Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’s
Women:50 andᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪊 㪈 㪅㪌㪋 㪅㪉㪉 㪐 㪅㪍㪉 㪍 㪅㪋㪊 㪇 㪅㪐㪊 㪅㪍㪊 㪍 㪅㪊㪈㪌㪅㪉㪉 㪅㪏㪊 㪎 㪅㪌㪈㪎㪅㪏㪉 㪎 㪅㪏㪊 㪅㪎㪊 㪊 㪅㪏㪊 㪎 㪅㪎㪉 㪇 㪅㪉㪉 㪌 㪅㪈㪊 㪅㪐㪊 㪅㪏㪊 㪍 㪅㪈㪍 㪅㪍㪋 㪅㪍㪊 㪋 㪅㪐㪋 㪅㪌㪈㪏㪅㪌㪉 㪌 㪅㪍㪉㪌㪅㪊㪉 㪐 㪅㪇㪊 㪋 㪅㪎㪉 㪎 㪅㪈

㪈㪍㪅㪐
㪈㪇㪅㪈

㪊 㪅㪍

㪋 㪉 㪅㪊㪊 㪋 㪅㪉㪉 㪌 㪅㪈㪋 㪅㪏㪊 㪌 㪅㪎㪊 㪍 㪅㪍㪈㪌㪅㪎㪌 㪇 㪅㪏㪊 㪊 㪅㪌㪊 㪈 㪅㪎㪈㪍㪅㪐㪈 㪍 㪅㪊㪉 㪋 㪅㪇㪊 㪋 㪅㪉

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

35

㪉㪇㪅㪍
㪉㪇㪅㪍
㪎㪅㪎

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands㧦(4#0%-/7..'4㧔㧕 by region, and by watch movement preference
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0QVG+NKMGKV

0GKVJGT+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

ᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪊 㪊 㪅㪊㪊 㪈 㪅㪌㪋 㪅㪉㪊 㪇 㪅㪐㪈㪍㪅㪐㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪊 㪊 㪅㪊㪊 㪉 㪅㪉㪋 㪅㪎㪉 㪐 㪅㪏

㪈㪎㪅㪎㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪊 㪊 㪅㪊㪊 㪈 㪅㪈㪊 㪈 㪅㪎

㪈㪍㪅㪊

Saitama
Other area than above
Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪊 㪎 㪅㪏

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪊 㪐 㪅㪌

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪉 㪌 㪅㪋㪊 㪅㪐㪉 㪉 㪅㪋㪋 㪅㪇㪊 㪈 㪅㪌㪊 㪋 㪅㪋

㪋 㪅㪍

㪊 㪅㪏

㪈㪏㪅㪐

㪊 㪌 㪅㪏㪉 㪋 㪅㪋㪊 㪍 㪅㪊

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

36

㪈㪏㪅㪋

㪈㪋㪅㪍

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦59#6%*㧔㧕by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪉 㪇 㪅㪐↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪈 㪐 㪅㪌

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪈 㪏 㪅㪏

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪈 㪐 㪅㪇

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

TOTAL
Men

Men:50 and above
Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪈 㪌 㪅㪏㪊 㪎 㪅㪐㪊 㪈 㪅㪊

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪉 㪈 㪅㪋

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪉 㪋 㪅㪍

ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪉 㪋 㪅㪌㪏 㪅㪊㪏㪅㪐㪊 㪌 㪅㪉㪋 㪌 㪅㪋

㪈㪊㪅㪋

㪏 㪅㪎
㪏 㪅㪉

㪉 㪉 㪅㪉㪐 㪅㪐㪈㪋㪅㪋㪉 㪐 㪅㪐㪐 㪅㪏㪈㪌㪅㪐㪊 㪎 㪅㪐㪋 㪍 㪅㪐㪏 㪅㪉㪈 㪉 㪅㪍㪊 㪎 㪅㪎㪐 㪅㪇㪉 㪊 㪅㪌㪈㪈㪅㪍㪉 㪌 㪅㪈㪈㪏㪅㪎㪊 㪈 㪅㪍

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

37

㪈㪈㪅㪐
㪎㪅㪏

㪋 㪈 㪅㪇㪊 㪎 㪅㪐㪊 㪋 㪅㪏㪈㪇㪅㪌㪋 㪎 㪅㪉㪊 㪎 㪅㪌㪊 㪉 㪅㪈㪈㪉㪅㪌㪊 㪌 㪅㪊㪉 㪅㪏㪉 㪉 㪅㪋㪉 㪇 㪅㪈㪊 㪉 㪅㪍㪎 㪅㪊㪊 㪌 㪅㪇

ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:50 and㪏 㪅㪍㪉 㪊 㪅㪎

Women:20’s

Women:40’s㪊 㪎 㪅㪐

㪈㪈㪅㪇

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands㧦59#6%*㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0QVG

ᅢ䈐䈪䈅䉎

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪉 㪇 㪅㪐㪊 㪎 㪅㪐㪉 㪊 㪅㪊㪊 㪍 㪅㪉㪏 㪅㪍㪊 㪉 㪅㪍㪈㪉㪅㪌㪐 㪅㪉㪊 㪈 㪅㪊

㪈㪈㪅㪇

Saitama㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪐 㪅㪊

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪏 㪅㪐

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪉 㪇 㪅㪏

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪉 㪈 㪅㪎

Other area than above㪊 㪐 㪅㪇㪏 㪅㪉㪊 㪉 㪅㪏㪊 㪊 㪅㪋㪈 㪈 㪅㪋㪊 㪍 㪅㪇㪈㪈㪅㪇㪊 㪍 㪅㪏㪋 㪈 㪅㪈㪐 㪅㪎㪍 㪅㪌㪉 㪏 㪅㪋㪊 㪌 㪅㪎

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

38

㪈㪊㪅㪋

㪈㪈㪅㪈

㪈㪋㪅㪋

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦&+14㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
0GKVJGT+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪈 㪎 㪅㪎

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪎 㪅㪉↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪌 㪅㪍

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

㪋 㪅㪏

Women

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪌 㪇 㪅㪎

ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪉 㪋 㪅㪌

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪉 㪌 㪅㪈

Women:50 andᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀

㪉㪅㪊
㪉㪅㪉

㪋 㪎 㪅㪌㪋 㪉 㪅㪏㪍 㪅㪐㪌 㪅㪏㪋 㪉 㪅㪋㪋 㪍 㪅㪋㪉 㪉 㪅㪇㪈㪉㪅㪊㪉 㪈 㪅㪇㪈㪏㪅㪉㪈 㪇 㪅㪎㪋 㪉 㪅㪐㪊 㪉 㪅㪐㪈㪅㪉㪊 㪎 㪅㪉㪍 㪅㪇㪊 㪇 㪅㪏㪍㪅㪎㪋 㪋 㪅㪇㪎 㪅㪉㪉 㪏 㪅㪊㪊㪅㪈㪋 㪏 㪅㪍㪈 㪈 㪅㪈㪊 㪏 㪅㪏㪎㪅㪎㪋 㪊 㪅㪐㪋 㪅㪐㪊 㪐 㪅㪋㪎 㪅㪎㪊 㪉 㪅㪐㪎 㪅㪍㪊 㪋 㪅㪇

Women:20’s

Women:40’s㪎 㪅㪊㪋 㪈 㪅㪊㪈 㪉 㪅㪌

Men:20’s

Men:50 and above㪋 㪉 㪅㪈㪊 㪏 㪅㪎㪈 㪏 㪅㪋㪏 㪅㪇㪉 㪋 㪅㪇㪈㪇㪅㪌㪉 㪅㪍㪉 㪌 㪅㪏

㪈㪈㪅㪇

above

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

39

㪈㪇㪅㪈

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦&+14㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0GKVJGT+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

ᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

0QVG


6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪎 㪅㪎㪋 㪉 㪅㪈㪉 㪇 㪅㪎

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪋 㪇 㪅㪌㪎 㪅㪊㪊 㪉 㪅㪐㪎㪅㪎㪍 㪅㪌㪊 㪉 㪅㪊㪎㪅㪏㪊 㪊 㪅㪊

㪎㪅㪍

Saitama㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪌 㪅㪏

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪋 㪅㪋

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀

Other area than above㪈 㪍 㪅㪍㪉 㪇 㪅㪇㪋 㪊 㪅㪈㪎 㪅㪏㪊 㪐 㪅㪏㪈 㪇 㪅㪇㪊 㪌 㪅㪏㪋 㪊 㪅㪐㪐 㪅㪋㪋 㪇 㪅㪏㪋 㪅㪈㪊 㪇 㪅㪇㪊 㪌 㪅㪈

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

40

㪋㪅㪐

㪎㪅㪎

㪏㪅㪊

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦&70*+..㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪈 㪈 㪅㪐

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪋 㪊 㪅㪎㪈 㪌 㪅㪌↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪋 㪈 㪅㪎

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪐 㪅㪇㪊 㪍 㪅㪈

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪎 㪅㪐㪊 㪏 㪅㪋

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

Men:50 and above
Womenᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀 㪊 㪅㪍

Women:40’s
Women:50 andᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪊㪅㪐㪊 㪏 㪅㪋㪈 㪐 㪅㪏㪉 㪐 㪅㪌㪍 㪅㪇㪊 㪊 㪅㪍㪈 㪈 㪅㪉㪋 㪐 㪅㪎㪈㪈㪅㪎㪉㪅㪈㪈 㪌 㪅㪏㪉 㪏 㪅㪈㪉㪅㪈㪈 㪉 㪅㪇㪉 㪐 㪅㪈㪈㪅㪋㪊 㪉 㪅㪊

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

41

㪌㪅㪐

㪈㪅㪏

㪋 㪉 㪅㪐㪈 㪇 㪅㪊㪊 㪐 㪅㪋㪋㪅㪎㪐 㪅㪎㪈 㪉 㪅㪋㪌 㪉 㪅㪍㪈 㪏 㪅㪈㪍㪅㪌㪊 㪌 㪅㪇㪋 㪇 㪅㪍㪐 㪅㪈㪊 㪊 㪅㪊㪌 㪇 㪅㪇㪋 㪌 㪅㪍㪌 㪅㪋㪐 㪅㪌㪌 㪌 㪅㪈㪏 㪅㪋

Women:20’s㪋㪅㪊㪈 㪌 㪅㪊㪉 㪐 㪅㪌ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪊 㪊 㪅㪌㪋 㪅㪐㪈 㪌 㪅㪌

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪈 㪇 㪅㪐

㪊㪅㪊

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦&70*+..㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU

0QVG

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪈 㪅㪐㪋 㪊 㪅㪎

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪉 㪅㪇㪋 㪋 㪅㪌

㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪈 㪅㪐㪋 㪊 㪅㪈

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪉 㪅㪋

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪈 㪇 㪅㪍

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀TOTAL
Tokyo,Kanagawa,Chiba,㪈 㪇 㪅㪐㪈 㪈 㪅㪇㪊 㪊 㪅㪌㪋㪅㪊㪊 㪉 㪅㪌㪌㪅㪌㪊 㪋 㪅㪈㪊㪅㪍㪊 㪋 㪅㪏

㪈㪅㪉

Saitama
Other area than above㪈 㪊 㪅㪉㪈 㪇 㪅㪐㪊 㪎 㪅㪊㪈 㪌 㪅㪋㪋 㪍 㪅㪊㪈 㪉 㪅㪎㪋 㪉 㪅㪐㪎 㪅㪍㪊 㪇 㪅㪊㪊 㪍 㪅㪊

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

42

㪊㪅㪌

㪍㪅㪈

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦CIPGUD㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
0GKVJGT+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇䈬䈤䉌䈪䉅䈭䈇


6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀Women

㪊 㪏 㪅㪌㪏 㪅㪋↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀

Men:20’s

Men:50 and above㪈 㪏 㪅㪉

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪊 㪉 㪅㪏㪋 㪅㪐㪊 㪇 㪅㪍

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀 㪊 㪅㪊㪈 㪏 㪅㪍ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪊 㪉 㪅㪈

ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪈㪈㪅㪈㪊 㪊 㪅㪏㪐㪅㪊㪋 㪌 㪅㪋

㪍 㪅㪊

㪊㪅㪎
㪈㪅㪎

㪎 㪉 㪅㪈㪋 㪋 㪅㪈㪋 㪈 㪅㪈㪐 㪅㪌㪈 㪏 㪅㪋㪈㪎㪅㪐㪎 㪅㪈㪈 㪐 㪅㪉㪉㪋㪅㪈㪋 㪏 㪅㪌㪉 㪍 㪅㪐㪈 㪎 㪅㪋㪍㪅㪊㪈 㪈 㪅㪍㪉 㪏 㪅㪇

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪌 㪈 㪅㪊㪍 㪅㪇㪊 㪉 㪅㪍㪈㪉㪅㪈㪌 㪐 㪅㪎㪋 㪉 㪅㪌

ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:50 and㪎 㪅㪌㪊 㪎 㪅㪇㪌 㪅㪏㪊 㪋 㪅㪐㪋 㪅㪐㪈 㪎 㪅㪍

Women:20’s

Women:40’s㪏 㪅㪌㪈 㪋 㪅㪊㪐 㪅㪎㪋 㪋 㪅㪍㪍 㪅㪌㪋 㪉 㪅㪍㪌 㪅㪈㪈 㪏 㪅㪐㪊 㪊 㪅㪌

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

43

㪉㪌㪅㪋
㪈㪉㪅㪇
㪈㪈㪅㪇

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦CIPGUD㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKVᅢ䈐䈪䈅䉎

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU

0QVG

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪏 㪅㪉

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪐 㪅㪇

㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪎 㪅㪎

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪐 㪅㪋

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀TOTAL
Tokyo,Kanagawa,Chiba,㪏 㪅㪌㪊 㪏 㪅㪌㪊 㪐 㪅㪇㪊 㪋 㪅㪐㪐 㪅㪌㪈㪉㪅㪈㪊 㪉 㪅㪌

㪐㪅㪏

Saitama
Other area than above㪈 㪍 㪅㪎㪈 㪐 㪅㪋㪊 㪏 㪅㪈㪎 㪅㪏㪊 㪍 㪅㪋㪈 㪇 㪅㪇㪋 㪉 㪅㪊㪋 㪈 㪅㪋㪉 㪏 㪅㪋㪊 㪇 㪅㪏㪈 㪈 㪅㪈㪊 㪋 㪅㪈㪌 㪅㪉㪈㪊㪅㪍㪋 㪈 㪅㪊

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

44

㪈㪋㪅㪍

㪈㪈㪅㪉

㪈㪉㪅㪊

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦EM%#.8+0-.'+0㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇㪋 㪇 㪅㪐㪈 㪇 㪅㪈㪊 㪌 㪅㪏


6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪈 㪊 㪅㪊

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪐 㪅㪐↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪊 㪎 㪅㪉㪈 㪌 㪅㪊

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪈 㪇 㪅㪍

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪐 㪅㪉

Men:50 and above↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪌 㪅㪌ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀㪈 㪌 㪅㪍

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:50 andᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀

㪍 㪅㪏
㪐 㪅㪊

㪈 㪉 㪅㪐㪈 㪈 㪅㪊㪊 㪏 㪅㪋㪎㪅㪍㪊 㪍 㪅㪎㪊㪅㪉㪉㪅㪉㪈 㪍 㪅㪊㪈 㪏 㪅㪐㪈 㪇 㪅㪐㪈 㪈 㪅㪇㪋 㪊 㪅㪐㪎㪅㪈㪊 㪊 㪅㪇㪋 㪋 㪅㪋㪋 㪍 㪅㪊㪎㪅㪉㪉 㪎 㪅㪌㪎 㪅㪍㪋 㪊 㪅㪏㪈 㪎 㪅㪈㪍㪅㪎㪌 㪍 㪅㪏㪋 㪋 㪅㪌㪉 㪇 㪅㪋㪋㪅㪏㪋 㪎 㪅㪉㪈 㪊 㪅㪋㪉 㪏 㪅㪋

Women:20’s㪋 㪋 㪅㪈㪋 㪅㪉㪋 㪎 㪅㪊㪈 㪍 㪅㪎

Women:40’s㪊 㪊 㪅㪊㪊 㪎 㪅㪌ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women

㪏 㪅㪏

㪍㪅㪇

㪉 㪌 㪅㪎㪊 㪉 㪅㪊

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

45

㪎㪅㪋
㪍㪅㪎
㪎㪅㪎

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦EM%#.8+0-.'+0㧔㧕 by region, and by watch movement preference
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0GKVJGT+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF


6QVCN.KMGUᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

㪋 㪇 㪅㪐㪈 㪇 㪅㪈㪊 㪌 㪅㪏

0QVG
䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪊 㪅㪊

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪌 㪅㪇㪋 㪉 㪅㪉㪐 㪅㪏㪊 㪊 㪅㪇

㪍㪅㪇㪌㪅㪎

Saitama㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪉 㪅㪈

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪉 㪅㪋

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪈 㪉 㪅㪋

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪈 㪋 㪅㪋

Other area than above㪋 㪇 㪅㪇㪈 㪇 㪅㪉㪊 㪌 㪅㪏㪈 㪌 㪅㪋㪋 㪉 㪅㪍㪊 㪎 㪅㪎㪍㪅㪉㪊 㪍 㪅㪊㪊㪅㪇㪈 㪊 㪅㪉㪋 㪇 㪅㪍㪌 㪅㪈㪊 㪈 㪅㪏㪊 㪐 㪅㪏

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

46

㪌㪅㪏

㪎㪅㪈

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦('0&+㧔㧕by gender/age

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪈 㪈 㪅㪏

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪋 㪅㪏

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀 㪊 㪅㪌

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀 㪊 㪅㪉

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪍 㪅㪏↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪌 㪅㪌

Men:50 and above
Womenᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪋 㪊 㪅㪈㪊 㪐 㪅㪊

ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀㪈 㪌 㪅㪉

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪈 㪍 㪅㪏

Women:50 andᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀

㪐 㪅㪎

㪇㪅㪐
㪉㪅㪏

㪌 㪋 㪅㪈㪏 㪅㪉㪐 㪅㪉㪉 㪌 㪅㪈㪎 㪅㪍㪋 㪏 㪅㪎㪌 㪇 㪅㪌㪈 㪐 㪅㪋㪏 㪅㪇㪎 㪅㪎㪉 㪉 㪅㪊㪊 㪇 㪅㪊

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

47

㪐㪅㪎
㪈㪈㪅㪉

㪉 㪏 㪅㪍㪈 㪊 㪅㪊㪋 㪌 㪅㪎㪋 㪈 㪅㪊㪈㪅㪎㪊 㪍 㪅㪉㪋 㪍 㪅㪐㪉 㪇 㪅㪍㪉㪅㪏㪋 㪋 㪅㪋㪈 㪉 㪅㪈㪉㪋㪉㪅㪇㪌 㪍 㪅㪊㪋 㪋 㪅㪐㪊 㪉 㪅㪉㪌㪅㪐㪋 㪍 㪅㪏㪋 㪅㪐㪋 㪉 㪅㪍㪈 㪏 㪅㪏㪊 㪌 㪅㪐㪐 㪅㪈㪊 㪌 㪅㪋

Women:20’s

Women:40’s

㪐 㪅㪈

㪈㪇㪅㪈
㪍㪅㪎
㪈㪈㪅㪌

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦('0&+㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪈 㪅㪏㪈 㪋 㪅㪊㪋 㪊 㪅㪈㪐 㪅㪈㪊 㪌 㪅㪐㪌㪅㪐㪏 㪅㪌㪊 㪍 㪅㪇㪌㪅㪉㪋 㪋 㪅㪋㪐 㪅㪍㪊 㪌 㪅㪐㪍㪅㪊㪈 㪈 㪅㪋㪊 㪌 㪅㪊㪋㪅㪊㪋 㪈 㪅㪉

Saitama
Other area than above㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪇 㪅㪈

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪉 㪅㪋㪋 㪇 㪅㪏

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪈 㪇 㪅㪍㪋 㪌 㪅㪐

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪈 㪉 㪅㪐㪈 㪈 㪅㪋㪋 㪈 㪅㪇㪍 㪅㪇㪊 㪉 㪅㪈㪋 㪇 㪅㪉

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

48

㪋㪅㪏

㪎㪅㪌

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦6#)*'7'4㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKV䈬䈤䉌䈪䉅䈭䈇

+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪉 㪍 㪅㪌

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪉 㪐 㪅㪐㪊 㪍 㪅㪏↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪉 㪎 㪅㪌㪉 㪊 㪅㪍㪈 㪐 㪅㪋

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪋 㪊 㪅㪈

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪋 㪉 㪅㪇

Men:50 and above
Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’s
Women:50 andᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪊 㪉 㪅㪋㪈 㪋 㪅㪉㪉㪍㪅㪇㪉㪇㪅㪍㪉 㪍 㪅㪐㪊 㪍 㪅㪉㪋 㪅㪊㪊 㪅㪏㪊 㪎 㪅㪎㪍 㪅㪏㪉㪍㪅㪎㪈 㪎 㪅㪋㪈㪈㪅㪉㪋 㪋 㪅㪌

㪍㪅㪌

㪋 㪅㪍

㪐 㪅㪎

㪉 㪏 㪅㪋㪊 㪊 㪅㪎㪈 㪇 㪅㪊㪊 㪋 㪅㪊㪉 㪏 㪅㪍㪋 㪎 㪅㪎

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

49

㪊㪈㪅㪌
㪉㪋㪅㪇

㪍 㪋 㪅㪊㪋 㪊 㪅㪐㪉 㪍 㪅㪐㪊 㪉 㪅㪎㪊 㪅㪉㪋 㪅㪇㪈 㪎 㪅㪐㪈㪏㪅㪍㪌 㪍 㪅㪐㪉 㪋 㪅㪍㪉 㪊 㪅㪎

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪊 㪅㪈㪉 㪍 㪅㪐㪈 㪍 㪅㪊㪏 㪅㪇㪊 㪏 㪅㪍㪇 㪅㪇㪊 㪊 㪅㪐ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women:20’s

㪋 㪅㪐

㪈㪈㪅㪈
㪈㪐㪅㪍
㪍㪅㪇

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦6#)*'7'4㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKVᅢ䈐䈪䈅䉎

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU

0QVG

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪉 㪍 㪅㪌㪉 㪐 㪅㪐㪉 㪐 㪅㪊

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪋 㪅㪐㪉 㪏 㪅㪇㪍 㪅㪇㪊 㪏 㪅㪍㪈㪏㪅㪍㪊 㪍 㪅㪎

㪈㪐㪅㪏

Saitama㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪉 㪋 㪅㪎

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪉 㪍 㪅㪋

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀

Other area than above㪊 㪈 㪅㪉㪋 㪅㪉㪊 㪇 㪅㪊㪊 㪈 㪅㪋㪉 㪈 㪅㪋㪍 㪅㪌㪊 㪉 㪅㪊㪉 㪎 㪅㪊㪊 㪐 㪅㪐㪈㪎㪅㪏㪊 㪍 㪅㪏㪌 㪅㪈㪋 㪅㪊㪊 㪈 㪅㪉㪋 㪎 㪅㪇

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

50

㪈㪊㪅㪋

㪉㪈㪅㪍

㪈㪍㪅㪌

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦2CWN5OKVJ㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪍 㪅㪉↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪈 㪌 㪅㪍

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

Men:50 and above
Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪉 㪐 㪅㪐㪋 㪅㪉㪋 㪅㪐㪉 㪊 㪅㪇

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪈 㪌 㪅㪊

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪈 㪊 㪅㪎

ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪈 㪉 㪅㪊㵪㪊 㪐 㪅㪏㵪㪋 㪋 㪅㪐㪌 㪅㪊㪊 㪅㪏㪈 㪍 㪅㪏㵪㪋 㪊 㪅㪏㪏 㪅㪊㪋 㪈 㪅㪈㵪㪋 㪏 㪅㪐㪊 㪈 㪅㪇㪏 㪅㪎㪋 㪊 㪅㪊㪌 㪅㪍㪉 㪇 㪅㪏㪉 㪇 㪅㪏

ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:50 and㪌 㪅㪐㪊 㪈 㪅㪊

Women:20’s

Women:40’s㪊 㪋 㪅㪍㵪㵪㪍 㪏 㪅㪊㪊 㪐 㪅㪊㪉 㪊 㪅㪎㪍 㪅㪊㪍 㪅㪎㪊 㪐 㪅㪊㪋 㪌 㪅㪋㪏 㪅㪉㪍 㪅㪊㪊 㪐 㪅㪋㪊 㪅㪉㪊 㪈 㪅㪍㵪㪊 㪎 㪅㪍㪊 㪇 㪅㪋㵪㪊 㪈 㪅㪈㵪㪋 㪇 㪅㪍㪌 㪉 㪅㪐

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

51

㵪
㵪

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦2CWN5OKVJ㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0GKVJGT+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䈬䈤䉌䈪䉅䈭䈇

䃂ಠ଀ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪍 㪅㪉

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪌 㪅㪊

㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪍 㪅㪏

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪍 㪅㪋

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪈 㪍 㪅㪈

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪈 㪍 㪅㪉TOTALTokyo,Kanagawa,Chiba,㪊 㪋 㪅㪍㪌 㪅㪐㪊 㪋 㪅㪇㪍 㪅㪊㪋 㪊 㪅㪊㵪㪋 㪋 㪅㪊㵪㪋 㪉 㪅㪍

㵪

Saitama
Other area than above㪊 㪌 㪅㪇㪌 㪅㪎㪉 㪎 㪅㪋㪐 㪅㪇㪋 㪇 㪅㪋㪎 㪅㪇㪊 㪇 㪅㪏㵪㪋 㪎 㪅㪊㪊 㪅㪏㪊 㪍 㪅㪌㪋 㪐 㪅㪉

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

52

㵪

㵪

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦&+'5'.㧔㧕by gender/age

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKV䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪊 㪅㪎↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪈 㪉 㪅㪊

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

Men:50 and above
Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’s
Women:50 and㪊 㪉 㪅㪊㪏 㪅㪇㪊 㪈 㪅㪍㪍 㪅㪎㪉 㪇 㪅㪏㪐 㪅㪎㪊 㪌 㪅㪎㪉 㪌 㪅㪎㪈 㪇 㪅㪊

ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪈 㪈 㪅㪇㪐 㪅㪊㪋 㪍 㪅㪏㵪㪍 㪅㪊㪋 㪏 㪅㪊㵪㪐 㪅㪊㪈 㪇 㪅㪎㪊 㪌 㪅㪉㪊 㪌 㪅㪉

㪐 㪅㪎
㪊 㪅㪉

㵪
㪊 㪉 㪅㪍㪈 㪉 㪅㪉㪊 㪍 㪅㪍㪉 㪇 㪅㪍㵪㪋 㪉 㪅㪌㪊 㪍 㪅㪍㪈 㪎 㪅㪊㵪㪍 㪈 㪅㪉㪊 㪉 㪅㪐㪉 㪇 㪅㪈

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪋 㪇 㪅㪊㪍 㪅㪇㪈 㪌 㪅㪉㵪㪋 㪅㪉㪊 㪇 㪅㪍㵪㪋 㪐 㪅㪌㪊 㪋 㪅㪎㪈 㪊 㪅㪋㪎 㪅㪈㪋 㪍 㪅㪇㪋 㪊 㪅㪋㪍 㪌 㪅㪉

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

53

㵪
㵪
㵪
㵪

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦&+'5'.㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0GKVJGT+NKMGKVᅢ䈐䈪䈅䉎+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇䈬䈤䉌䈪䉅䈭䈇


6QVCN.KMGU

0QVG

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪊 㪅㪎㪊 㪉 㪅㪊

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪋 㪅㪌㪊 㪇 㪅㪉

㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪊 㪅㪉㪊 㪊 㪅㪎

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪊 㪅㪋

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪈 㪋 㪅㪐

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀TOTAL
Tokyo,Kanagawa,Chiba,㪏 㪅㪇㪋 㪍 㪅㪇㪎 㪅㪉㪋 㪏 㪅㪉

㵪㵪

Saitama
Other area than above㪈 㪉 㪅㪌㪏 㪅㪍㪊 㪇 㪅㪊㪎 㪅㪇㪊 㪌 㪅㪍㪉 㪐 㪅㪋㪋 㪋 㪅㪍㵪㪋 㪐 㪅㪊㪐 㪅㪋㪍 㪅㪏㪋 㪇 㪅㪈㪌 㪈 㪅㪊

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

54

㵪

㵪

㵪

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦(1..+(1..+'㧔㧕by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKV䈬䈤䉌䈪䉅䈭䈇

+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪋 㪅㪈㪉 㪏 㪅㪌↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀 㪊 㪅㪉㪉 㪊 㪅㪍

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀 㪉 㪅㪏㪉 㪊 㪅㪍

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀 㪊 㪅㪎

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀 㪊 㪅㪐

Men

Men:50 and above
Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀 㪉 㪅㪉

㪐 㪅㪎

㪍 㪅㪋

㪏 㪅㪏

㪉 㪋 㪅㪐㪊 㪊 㪅㪊

ᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪉 㪌 㪅㪌㪊 㪌 㪅㪎

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪉 㪍 㪅㪊㪊 㪋 㪅㪐㪉 㪏 㪅㪈㪈 㪏 㪅㪈㪇㪅㪐㪇㪅㪍㪏 㪇 㪅㪊㪋 㪅㪋

Women:30’sᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪈㪅㪉㪌 㪏 㪅㪌㪍 㪅㪏ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:50 and㪋㪅㪋㪍 㪉 㪅㪇

Women:20’s

Women:40’s㪈㪅㪎㪍 㪏 㪅㪏㪊 㪇 㪅㪐ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪏㪅㪈㪍 㪍 㪅㪏㪋 㪅㪐㪉 㪌 㪅㪌㪈 㪊 㪅㪈㪋 㪎 㪅㪎㪊 㪈 㪅㪎㪈 㪊 㪅㪈㪉 㪏 㪅㪎㪈㪋㪅㪌㪈 㪈 㪅㪍㪉 㪏 㪅㪍㪉㪉㪅㪋㪈 㪍 㪅㪏㪈 㪊 㪅㪈㪈 㪇 㪅㪊㪊 㪈 㪅㪇㪉 㪈 㪅㪐㪉 㪌 㪅㪎㪋 㪇 㪅㪍

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

55

㪈㪍㪅㪐
㪈㪈㪅㪌
㪏㪅㪉

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands㧦(1..+(1..+'㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0GKVJGT+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪋 㪅㪈

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪌 㪅㪎㪉 㪏 㪅㪌㪐 㪅㪎㪉 㪐 㪅㪌㪋 㪎 㪅㪎㪐 㪅㪌㪋 㪌 㪅㪊

㪏㪅㪈㪐㪅㪊

Saitama
Other area than above㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪈 㪊 㪅㪇㪐 㪅㪇㪉 㪎 㪅㪏㪉 㪐 㪅㪐㪈 㪊 㪅㪍㪈 㪍 㪅㪉㪐 㪅㪐㪋 㪐 㪅㪊㪎㪅㪊㪈 㪉 㪅㪋㪋 㪏 㪅㪏㪍㪅㪈㪊 㪈 㪅㪌㪉 㪋 㪅㪏㪈 㪈 㪅㪋㪎 㪅㪈㪋 㪊 㪅㪌㪌 㪈 㪅㪐

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

56

㪍㪅㪇

㪈㪈㪅㪈

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦'/214+1#4/#0+㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪎 㪅㪐↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪎 㪅㪈↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪍 㪅㪌

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪌 㪅㪏↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀 㪊 㪅㪏
㪏 㪅㪎

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀㪎 㪅㪈

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪐 㪅㪎ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪐 㪅㪈ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪐 㪅㪇

Women:40’s
Women:50 and㪉 㪌 㪅㪎㪊 㪈 㪅㪌㪌 㪋 㪅㪎㵪㪌 㪅㪍㪌 㪋 㪅㪐㵪㪊 㪐 㪅㪍㪌 㪇 㪅㪇㵪㪋 㪎 㪅㪊㪎 㪅㪉㵪㵪㪍 㪏 㪅㪊㪋 㪅㪋㪋 㪇 㪅㪇㪏 㪅㪏㪐 㪅㪋㪊 㪐 㪅㪎㪈 㪉 㪅㪏㪋 㪈 㪅㪊㪊 㪅㪐㪋 㪉 㪅㪌㵪㪋 㪊 㪅㪏㵪㪊 㪍 㪅㪉㪏 㪅㪇㪋 㪋 㪅㪍㪊 㪊 㪅㪌㵪㪎 㪅㪍㪈 㪉 㪅㪇㪉 㪊 㪅㪌ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀Women

㪋 㪏 㪅㪍㪏 㪅㪉㪊 㪇 㪅㪎㪈 㪊 㪅㪐

Men:20’s

Men:50 and above㪊 㪌 㪅㪊㪊 㪏 㪅㪊㪌 㪊 㪅㪌

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

57

㵪
㵪
㵪

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands㧦'/214+1#4/#0+㧔㧕 by region, and by watch movement preference
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0GKVJGT

ᅢ䈐䈪䈅䉎

0QVG

䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU
㪉㪇㪇㪏ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪎 㪅㪐㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪐 㪅㪉㪊 㪌 㪅㪊㪏 㪅㪉㪊 㪍 㪅㪇㪎 㪅㪉㪋 㪏 㪅㪍㵪㪋 㪎 㪅㪎㵪㪋 㪐 㪅㪉

㵪

Saitama
Other area than above㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪎 㪅㪇㪊 㪋 㪅㪐㪈 㪇 㪅㪇㪉 㪏 㪅㪋

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪍 㪅㪐㪊 㪏 㪅㪇

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪏 㪅㪊㪊 㪋 㪅㪏㪏 㪅㪐㪈 㪇 㪅㪋㵪㪌 㪈 㪅㪉㪈 㪇 㪅㪊㪌 㪅㪉㪋 㪋 㪅㪏㪌 㪈 㪅㪎

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

58

㵪

㵪

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦.10)+0'5㧔㧕by gender/age

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKV䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪈 㪉 㪅㪋

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪋 㪅㪎↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪍 㪅㪊

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪏 㪅㪊

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

Men:50 and above
Womenᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪌 㪍 㪅㪐㪌 㪅㪈㪊 㪉 㪅㪋㪍 㪅㪈㪉 㪈 㪅㪊㪊㪅㪎㪌 㪐 㪅㪉㪏 㪅㪍㪊 㪇 㪅㪊㪎 㪅㪎㪉 㪎 㪅㪈

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

59

㪐㪅㪌

㪈㪅㪏

㪉 㪅㪇

㪋 㪊 㪅㪉㪍㪅㪋㪋㪅㪋㪌 㪉 㪅㪏㪏 㪉 㪅㪍㪋 㪌 㪅㪎㪉 㪈 㪅㪐㪉 㪎 㪅㪈
㪊 㪅㪊

㪋 㪅㪎

㪈 㪅㪏
㪊 㪉 㪅㪎㪈 㪌 㪅㪋㪌㪅㪉㪏 㪅㪎㪋 㪌 㪅㪋㪈 㪇 㪅㪈

Women:30’s㪊㪅㪊㪌 㪇 㪅㪎㪈 㪋 㪅㪊㪍㪅㪈㪏 㪈 㪅㪐㵪㪊 㪇 㪅㪈ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪌㪅㪊㪋 㪋 㪅㪏㪋 㪅㪎㪉 㪐 㪅㪍

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀 㪈 㪅㪊

Women:50 and㪈 㪈 㪅㪏㪋 㪏 㪅㪏㪋 㪅㪎㪊 㪌 㪅㪐㪈 㪊 㪅㪌

Women:20’s

Women:40’s㪊 㪋 㪅㪈

㪋㪅㪏㪎㪅㪈

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands㧦.10)+0'5㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0GKVJGT+NKMGKVᅢ䈐䈪䈅䉎+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䈬䈤䉌䈪䉅䈭䈇

0QVG䃂ಠ଀ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪉 㪅㪋

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪊 㪅㪉

㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪈 㪅㪐㪊 㪉 㪅㪍

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪉 㪅㪋㪊 㪇 㪅㪏

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪈 㪉 㪅㪋

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪈 㪉 㪅㪋TOTALTokyo,Kanagawa,Chiba,㪊 㪋 㪅㪈㪋 㪅㪎㪊 㪍 㪅㪌㪋 㪏 㪅㪏㪊 㪅㪏㪋 㪍 㪅㪌

㪌㪅㪊㪌㪅㪏

Saitama
Other area than above

㪌 㪅㪉

㪌 㪅㪇

㪊 㪍 㪅㪍㪌 㪇 㪅㪊㪋㪅㪐㪌 㪈 㪅㪎㪋㪅㪊㪌 㪅㪎㪊 㪉 㪅㪌㪊 㪅㪌㪋 㪌 㪅㪊㪌 㪈 㪅㪍

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

60

㪌㪅㪊

㪌㪅㪋

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦*#/+.610㧔㧕by gender/age

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪉 㪅㪊↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪈 㪊 㪅㪍㪉 㪐 㪅㪊㪉 㪐 㪅㪉

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪈 㪍 㪅㪇

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪈 㪌 㪅㪎

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀㪈 㪈 㪅㪈

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪈 㪉 㪅㪇㪉 㪌 㪅㪎ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪈 㪈 㪅㪈㪉 㪐 㪅㪌

Men:50 and above
Women
Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀㪏 㪅㪐

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀㪈 㪈 㪅㪉

Women:40’s
Women:50 andᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀

㪊 㪅㪉

㪊 㪅㪌

㪉 㪏 㪅㪎㪍㪅㪌㪌 㪍 㪅㪊㪊 㪍 㪅㪉㪍㪅㪈㪌 㪉 㪅㪊㪋 㪏 㪅㪏

㪊 㪅㪐
㪈 㪅㪍
㪊 㪅㪊

㪌 㪍 㪅㪈

㪋 㪅㪇

㪊 㪅㪉

㪋㪅㪌

㪊 㪅㪈

㪌 㪉 㪅㪇㪍㪅㪊㪉 㪅㪐㪌 㪈 㪅㪋㪌㪅㪎㪍 㪈 㪅㪐

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

61

㪎㪅㪏

㪋㪅㪈

㪌 㪐 㪅㪋㪊 㪈 㪅㪋㪌㪅㪉㪍㪅㪎㪍 㪇 㪅㪎㪊 㪊 㪅㪎㪉 㪋 㪅㪌㪌 㪋 㪅㪈㪊 㪅㪉㪉 㪎 㪅㪎㪈 㪇 㪅㪊㪌㪅㪌㪊 㪅㪈㪉 㪋 㪅㪊㪈 㪋 㪅㪊㪌 㪌 㪅㪈

㪈㪅㪍

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦*#/+.610㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0GKVJGT

ᅢ䈐䈪䈅䉎

0QVG

䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪉 㪅㪊㪉 㪐 㪅㪊㪊 㪅㪉㪌 㪌 㪅㪈㪌㪅㪌㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪉 㪅㪏㪉 㪐 㪅㪊㪉 㪅㪎㪌 㪌 㪅㪉

㪍㪅㪉㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪉 㪅㪇㪉 㪐 㪅㪊㪊 㪅㪍㪌 㪌 㪅㪈

㪌㪅㪈Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪈 㪅㪐

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀TOTAL
Tokyo,Kanagawa,Chiba,
Saitama
Other area than above㪊 㪌 㪅㪊㪈 㪌 㪅㪋㪐 㪅㪉㪊 㪉 㪅㪇㪉 㪋 㪅㪍㪈 㪅㪎㪌 㪅㪇㪋 㪎 㪅㪏㪋㪅㪊㪋 㪅㪇㪋 㪏 㪅㪍㪎㪅㪇㪍 㪋 㪅㪋

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

62

㪋㪅㪉

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦*#44;9+05610㧔㧕by gender/age

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKV䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪈 㪈 㪅㪎

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀 㪊 㪅㪐↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀 㪈 㪅㪐

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀Womenᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:50 and㪈 㪎 㪅㪈㪋 㪅㪊ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪎 㪊 㪅㪐㪉㪅㪊㪎 㪋 㪅㪊㪊㪅㪐㪉㪅㪊㪍 㪍 㪅㪉

㪊 㪅㪐

㪇㪅㪐
㪉㪅㪉

㪎 㪍 㪅㪌㪊 㪅㪊㪉 㪅㪇㪉 㪏 㪅㪏㪈 㪎 㪅㪋㪊 㪉 㪅㪎㪉 㪌 㪅㪈㪊 㪉 㪅㪇㪉 㪉 㪅㪍㪈 㪅㪐㪍㪅㪏㪋 㪐 㪅㪍㪏㪅㪉㪌 㪊 㪅㪍㪈 㪅㪏㪉 㪎 㪅㪉㪉 㪇 㪅㪐㪈 㪋 㪅㪏㪋㪅㪌㪎 㪏 㪅㪎㪉 㪅㪊㪈 㪐 㪅㪍

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪍 㪈 㪅㪎㪈 㪅㪋㪉 㪌 㪅㪍㪈 㪎 㪅㪌㪉 㪅㪋㪉 㪅㪏㪈 㪍 㪅㪎

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀 㪉 㪅㪎

Women:20’s

Women:40’s㪈 㪐 㪅㪌

㪎 㪅㪍

Men:20’s

Men:50 and above㪉 㪋 㪅㪈㪊 㪅㪍㪋 㪉 㪅㪐㪏㪅㪌㪇 㪅㪍㪋 㪉 㪅㪊㪏㪅㪈㪍 㪇 㪅㪍

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

63

㪉㪅㪉

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦*#44;9+05610㧔㧕 by region, and by watch movement preference
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKVᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

0QVG
䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪈 㪅㪎

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪊 㪅㪊㪉 㪋 㪅㪈㪉 㪅㪋㪉 㪎 㪅㪉㪍 㪈 㪅㪎㪉 㪅㪌㪋㪅㪌㪌 㪎 㪅㪇

㪋㪅㪏

Saitama
Other area than above㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪈 㪇 㪅㪎

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪋 㪅㪋

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪈 㪉 㪅㪎

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪐 㪅㪏㪉 㪉 㪅㪈㪉 㪅㪊㪍 㪋 㪅㪐㪉 㪐 㪅㪐㪉 㪎 㪅㪌㪈 㪏 㪅㪎㪊 㪅㪇㪌 㪉 㪅㪎

㪊 㪅㪋

㪈 㪅㪈

㪋㪅㪊

㪌 㪍 㪅㪋㪎 㪇 㪅㪊

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

64

㪊㪅㪎

㪌㪅㪊

㪊㪅㪏

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦4#&1㧔㧕by gender/age

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪍 㪅㪇↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪍 㪅㪐㪉 㪋 㪅㪈㪉 㪍 㪅㪋

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀 㪇 㪅㪎 㪌 㪅㪍 㪉 㪅㪈

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀 㪋 㪅㪉

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

Men:50 and above
Womenᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪈 㪍 㪅㪎㪌 㪅㪈ᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀 㪉 㪅㪍

Women:50 andᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪎 㪌 㪅㪌㪊 㪐 㪅㪊㪍 㪅㪍㪍 㪅㪐㪊 㪊 㪅㪌㪉㪅㪍㪎 㪅㪎㪋 㪎 㪅㪋㪈㪅㪐㪋 㪌 㪅㪏

㪋㪅㪐

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

65

㪍㪅㪈

㪇㪅㪍
㪎 㪐 㪅㪍

㪊 㪅㪈

㪉㪅㪊

㪉㪅㪌

㪍 㪏 㪅㪏㪋 㪅㪊㪊 㪏 㪅㪊㪈 㪉 㪅㪐㪋 㪌 㪅㪋㪐 㪉 㪅㪇㪈 㪋 㪅㪏

㪎 㪅㪋

㪊㪅㪌

㪎 㪅㪎
㪊 㪐 㪅㪊㪉 㪈 㪅㪐

Women:30’s

㪉㪅㪐
㵪

㪊 㪅㪎

㪈 㪋 㪅㪏

ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀㪇 㪅㪇 㪎 㪅㪈 㪇 㪅㪐

Women:40’s㪍 㪈 㪅㪌㪌 㪅㪉㪊 㪐 㪅㪍

Women:20’s㪉㪅㪎㪐 㪈 㪅㪎㪎 㪅㪉↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀㪍 㪌 㪅㪈㪋 㪅㪎

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦4#&1㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0GKVJGT+NKMGKVᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU

0QVG

㪉㪇㪇㪏ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪍 㪅㪇㪉 㪋 㪅㪈

㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪌 㪅㪎㪉 㪍 㪅㪌

㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀

㪍 㪅㪉

㪋 㪅㪎

㪋 㪅㪌

㪍 㪌 㪅㪈㪉㪅㪎㪍 㪊 㪅㪊

㪉㪅㪌

Saitama
Other area than above
Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀

㪏 㪅㪌

㪋 㪅㪊

㪎 㪅㪇

㪉 㪉 㪅㪍㪋 㪅㪐㪉 㪉 㪅㪐㪉 㪍 㪅㪍㪉 㪈 㪅㪐㪍 㪍 㪅㪊㪉㪅㪐㪍 㪅㪇㪍 㪉 㪅㪎㪉㪅㪋㪍 㪅㪈㪍 㪉 㪅㪐㪊㪅㪉㪉 㪅㪐㪍 㪏 㪅㪊

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

66

㪉㪅㪉

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦%*#7/'6㧔㧕by gender/age

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪐 㪅㪈㪉 㪉 㪅㪈↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀 㪈 㪅㪊㪈 㪋 㪅㪐

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀 㪉 㪅㪈㪈 㪈 㪅㪏

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀 㪈 㪅㪋㪈 㪉 㪅㪌

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀 㪇 㪅㪌

Men

Men:50 and above
Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀 㪈 㪅㪍ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’s
Women:50 and㪉 㪅㪐㪍 㪌 㪅㪐㪉 㪅㪋㪏 㪈 㪅㪊㪉 㪅㪏㪉 㪇 㪅㪏㪉 㪅㪐ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀㪉 㪇 㪅㪍

ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪉 㪇 㪅㪍㪈㪅㪎㪎 㪌 㪅㪏

㪉 㪅㪎

㪇㪅㪐
㪇㪅㪍

㪏 㪉 㪅㪇㪉 㪐 㪅㪉㪉 㪌 㪅㪇㪈 㪍 㪅㪊㪈㪅㪈㪏 㪊 㪅㪊㪈 㪍 㪅㪐㪈 㪉 㪅㪈㪈㪅㪈㪏 㪌 㪅㪋㪇 㪅㪎㪈 㪊 㪅㪎

㪋㪅㪈

㪊 㪅㪌

㪎㪅㪉

㪌 㪇 㪅㪋㪉 㪅㪉㪏㪅㪏㪍 㪇 㪅㪎㪊 㪉 㪅㪎㪋 㪅㪈㪊 㪍 㪅㪇㪋 㪅㪇㪉 㪊 㪅㪉㪎㪅㪋㪋 㪍 㪅㪐㪊 㪅㪐㪊 㪐 㪅㪋㪌 㪉 㪅㪊

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

67

㪎㪅㪉
㪌㪅㪌

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦%*#7/'6㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0QVG+NKMGKV

0GKVJGT+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

ᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪐 㪅㪈㪉 㪉 㪅㪈㪈 㪈 㪅㪏㪉 㪅㪐㪉 㪋 㪅㪇㪍 㪌 㪅㪐㪊 㪅㪌㪋㪅㪈㪍 㪇 㪅㪎

㪍㪅㪉

Saitama
Other area than above㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪉 㪇 㪅㪏

㪎 㪅㪊

Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪏 㪅㪏

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪏 㪅㪊㪈 㪉 㪅㪐㪉 㪅㪍㪉 㪈 㪅㪋㪉 㪌 㪅㪊㪈 㪏 㪅㪐㪍 㪐 㪅㪊㪍 㪅㪇㪉㪅㪏㪌 㪐 㪅㪎㪊 㪅㪊㪍 㪉 㪅㪍㪈 㪅㪍㪎 㪈 㪅㪊

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

68

㪊㪅㪎

㪋㪅㪌

㪊㪅㪏

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦%*12#4&㧔㧕by gender/age

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKV䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪈 㪇 㪅㪊

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪉 㪇 㪅㪊㪈 㪋 㪅㪊↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀 㪉 㪅㪎

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀 㪉 㪅㪈㪏 㪅㪊 㪇 㪅㪎

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀 㪇 㪅㪌㪈 㪋 㪅㪏

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀 㪉 㪅㪐

Men:50 and above
Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women:20’sᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:40’s
Women:50 andᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪍 㪍 㪅㪊㪉 㪅㪇㪌㪅㪎㪏 㪈 㪅㪈㪈㪅㪈㪏 㪏 㪅㪐㪉 㪅㪏㪈 㪊 㪅㪎㪈㪅㪏㪇㪅㪍㪎 㪐 㪅㪉㪉 㪍 㪅㪋㪉 㪉 㪅㪊㪋 㪅㪈㪊 㪅㪍㪊 㪇 㪅㪐㪉 㪇 㪅㪇㪈㪈㪅㪏㪍 㪋 㪅㪎㪊 㪉 㪅㪈㪉 㪋 㪅㪍㪈㪇㪅㪊㪌 㪈 㪅㪌㪉 㪅㪉㪈 㪐 㪅㪋㪈 㪐 㪅㪋㪇㪅㪍㪎 㪍 㪅㪊㪈 㪅㪍㪈 㪏 㪅㪇㪈 㪇 㪅㪎㪈㪅㪈㪏 㪈 㪅㪐㪉 㪅㪋㪈 㪏 㪅㪋

㪌 㪅㪌

㪊 㪅㪈

㪎㪅㪐

㪋 㪋 㪅㪐㪎 㪅㪋㪊 㪅㪐㪊 㪎 㪅㪈㪌 㪍 㪅㪏

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

69

㪈㪉㪅㪇
㪐㪅㪊

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦%*12#4&㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ+FQPQVMPQYVJKUDTCPF

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇
6QVCN.KMGU

0QVG

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪇 㪅㪊㪉 㪇 㪅㪊㪈 㪉 㪅㪌㪊 㪅㪈㪉 㪇 㪅㪏㪍 㪍 㪅㪊㪊 㪅㪌㪌㪅㪎㪍 㪊 㪅㪉

㪌㪅㪏

Saitama
Other area than above㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪏 㪅㪐Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪈 㪇 㪅㪊

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪐 㪅㪋㪉 㪇 㪅㪇㪈 㪊 㪅㪋㪉 㪅㪏㪉 㪈 㪅㪐㪉 㪋 㪅㪌㪈 㪌 㪅㪋㪍 㪏 㪅㪊

㪋 㪅㪌

㪊 㪅㪋

㪉 㪅㪉

㪌㪅㪍

㪍 㪇 㪅㪉㪍㪅㪈㪍 㪈 㪅㪎㪍㪅㪇㪎 㪊 㪅㪇

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

70

㪌㪅㪈

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦2+#)'6㧔㧕by gender/age

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKV䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪐 㪅㪏

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪋 㪅㪏↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀 㪇 㪅㪎

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀 㪊 㪅㪐

Women↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:50 and㪋 㪅㪍ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪉 㪅㪋㪍 㪍 㪅㪊㪊㪅㪈㪏 㪍 㪅㪈㪐 㪅㪊㪊 㪅㪐㪉 㪇 㪅㪏㪈 㪋 㪅㪏㪈 㪉 㪅㪉㪉 㪋 㪅㪌㪋㪅㪈㪊㪅㪐㪍 㪎 㪅㪉㪉 㪅㪊㪎㪅㪈㪌 㪐 㪅㪌㪈 㪅㪏㪉㪅㪐㪎 㪌 㪅㪐㪉 㪋 㪅㪌㪈 㪏 㪅㪐㪈㪅㪎㪍 㪊 㪅㪏㪉 㪅㪎㪉 㪊 㪅㪌㪈 㪌 㪅㪉㪉㪅㪉㪎 㪏 㪅㪉㪈 㪅㪐㪉 㪏 㪅㪌㪎 㪅㪈㪌㪅㪈㪎 㪊 㪅㪈㪉 㪅㪌㪈 㪅㪋㪈 㪌 㪅㪊ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀

Women:20’s

Women:40’s㪈 㪐 㪅㪍㪈 㪈 㪅㪏

Men:20’s

Men:50 and above㪉 㪈 㪅㪌㪉 㪅㪇㪊㪅㪉㪍 㪈 㪅㪉㪊 㪉 㪅㪇㪋 㪅㪇㪈 㪅㪊㪉 㪋 㪅㪌㪋 㪌 㪅㪈㪋 㪐 㪅㪎

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

71

㪈㪉㪅㪋
㪏㪅㪏

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands㧦2+#)'6㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKVᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

0QVG
䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪐 㪅㪏㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪈 㪅㪌㪉 㪈 㪅㪌㪉 㪅㪋㪉 㪊 㪅㪉㪍 㪍 㪅㪊㪉 㪅㪏㪍 㪉 㪅㪌

㪌㪅㪈㪎㪅㪉

Saitama㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪏 㪅㪎Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪈 㪇 㪅㪐

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪐 㪅㪈

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪈 㪇 㪅㪉

Other area than above㪉 㪇 㪅㪋㪉 㪅㪈㪈 㪅㪌㪉 㪌 㪅㪋㪉 㪌 㪅㪍㪈 㪍 㪅㪇㪍 㪏 㪅㪏

㪉 㪅㪎

㪉 㪅㪋

㪊㪅㪎

㪍 㪉 㪅㪉㪍㪅㪈㪍 㪉 㪅㪍㪌㪅㪐㪎 㪈 㪅㪋

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

72

㪊㪅㪏

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦/QPVDNCPE㧔㧕by gender/age

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVNKMGKVOWEJ

0GKVJGT+NKMGKV䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪍 㪅㪌↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀㪍 㪅㪈

Men:20’s↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀㪍 㪅㪊㪈 㪌 㪅㪊㪉 㪅㪏㪎 㪌 㪅㪎

㵪

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀㪌 㪅㪍㪈 㪍 㪅㪉㪉 㪅㪊㪎 㪌 㪅㪐

㵪

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀

㪋 㪅㪏

TOTAL
Men

Men:50 and aboveWomen㪉 㪈 㪅㪌㵪㪍 㪐 㪅㪌㪉 㪅㪐㵪㪉 㪐 㪅㪇㪉 㪅㪋㪍 㪊 㪅㪏㵪㪏 㪅㪉㪉 㪋 㪅㪇㪋 㪅㪋㪍 㪊 㪅㪋

㵪ᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀㪍 㪅㪐㪉 㪍 㪅㪈㪊 㪅㪉㪍 㪊 㪅㪎

㵪ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀 㪉 㪅㪎

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:50 and㪍 㪍 㪅㪍㪊 㪅㪈↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀

Women:20’s

Women:40’s㪉 㪊 㪅㪏

ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀㪉 㪎 㪅㪉㪎 㪅㪈㪈 㪇 㪅㪐㪏 㪅㪋㪊 㪅㪈㪉 㪌 㪅㪌㵪㪍 㪋 㪅㪊㪌 㪅㪈㪉 㪏 㪅㪍㪉 㪉 㪅㪍㵪㪍 㪏 㪅㪊㪈 㪅㪏㪊 㪅㪉㪌 㪌 㪅㪋㪍 㪌 㪅㪏

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

73

㵪
㵪

Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦/QPVDNCPE㧔㧕by region, and by watch movement preference

ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

+NKMGKV

0GKVJGTᅢ䈐䈪䈅䉎䈬䈤䉌䈪䉅䈭䈇

+FQPQVNKMGKVOWEJ

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF

䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

0QVG


6QVCN.KMGU
㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Tokyo,Kanagawa,Chiba,ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪍 㪅㪌㪉 㪊 㪅㪏㪏 㪅㪏㪊 㪅㪈㪉 㪍 㪅㪇㪍 㪍 㪅㪍㪉 㪅㪊㪍 㪉 㪅㪏

㵪㵪

Saitama
Other area than above㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪌 㪅㪇Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪍 㪅㪍

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪌 㪅㪋㪉 㪉 㪅㪊㪈 㪇 㪅㪇㪊 㪅㪍㪉 㪇 㪅㪐㪌 㪅㪇㪉 㪎 㪅㪌㪉 㪇 㪅㪏㪍 㪐 㪅㪈㵪㪍 㪋 㪅㪉㪊 㪅㪎㪍 㪉 㪅㪉㪈 㪅㪎㪎 㪉 㪅㪈

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

74

㵪

㵪

㵪

Wristwatch
Consumer Awareness2012 / Favorite brands⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
㧦/CTED[/CTE,CEQDU㧔㧕 by gender/age
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩
0GKVJGT+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVMPQYVJKUDTCPF+FQPQVNKMGKVOWEJ

䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇
6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

TOTAL
Men

㪈 㪇 㪅㪇

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀↵ᕈ 㩿㫅㪔 㪎㪌㪇㪀 㪉 㪅㪈↵ᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪈㪋㪋㪀

Men:30’s↵ᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪉㪈㪍㪀 㪉 㪅㪏

Men:40’s↵ᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪉㪇㪎㪀Womenᅚᕈ 㩿㫅㪔 㪎㪌㪇㪀ᅚᕈ䇭䋲䋰ઍ 㩿㫅㪔 㪉㪉㪋㪀

Women:30’sᅚᕈ䇭䋳䋰ઍ 㩿㫅㪔 㪈㪐㪍㪀

Women:50 and㪈 㪅㪇ᅚᕈ䇭䋴䋰ઍ 㩿㫅㪔 㪈㪎㪌㪀ᅚᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪌㪌㪀 㪋 㪅㪌㪍 㪎 㪅㪎㪊 㪅㪈㪊 㪅㪈㪈 㪋 㪅㪍㪈 㪊 㪅㪐㪈 㪈 㪅㪍

↵ᕈ䇭䋵䋰ઍએ਄ 㩿㫅㪔 㪈㪏㪊㪀 㪇 㪅㪌 㪏 㪅㪉

Women:20’s

Women:40’s㪈 㪉 㪅㪇

㪋 㪅㪐

Men:20’s

Men:50 and above㪈 㪐 㪅㪉㵪㪏 㪉 㪅㪏
㪉 㪅㪏
㪌 㪅㪍

㪈 㪅㪐

㵪

㪎 㪎 㪅㪏㵪㪎 㪎 㪅㪏㵪㪏 㪌 㪅㪌㪈 㪅㪍㵪㵪㪏 㪐 㪅㪍㪈 㪎 㪅㪐㪉 㪍 㪅㪋㪊 㪅㪉㪊 㪇 㪅㪋㪉 㪈 㪅㪐㪈 㪏 㪅㪐㪊 㪅㪍㪊 㪉 㪅㪈㪈 㪉 㪅㪍㪊 㪅㪈㪊 㪊 㪅㪈㪈 㪏 㪅㪈㪋 㪋 㪅㪉㵪㪋 㪌 㪅㪐㵪㪋 㪐 㪅㪎

㪋 㪅㪍

㪈 㪅㪊

㵪

㪌 㪉 㪅㪌㪎 㪍 㪅㪈

above+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

75

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Wristwatch⣨ᤨ⸘ߦ㑐ߔࠆᶖ⾌⠪ᗧ⼂⺞ᩏ
Consumer Awareness Survey⣨ᤨ⸘ࡉ࡜ࡦ࠼ߩᅢᗧᐲ
2012 / Favorite brands
㧦/CTED[/CTE,CEQDU㧔㧕 by region, and by watch movement preference
ٕ 3WGUVKQP&Q[QWNKMGVJGHQNNQYKPIYCVEJDTCPFU!㧔5#㧕
⾰໧ᢥ㧦એਅߩ‫ޟ‬⣨ᤨ⸘ߩࡉ࡜ࡦ࠼‫ޕ޿ߐߛߊ߃╵߅ߡ޿ߟߦޠ‬㧔5#㧕P㧩

0GKVJGT+NKMGKV

ᅢ䈐䈪䈅䉎

0QVG

+FQPQVNKMGKVOWEJ

䈬䈤䉌䈪䉅䈭䈇

䈅䉁䉍ᅢ䈐䈪䈲䈭䈇+FQPQVMPQYVJKUDTCPF


6QVCN.KMGU䈖䈱䊑䊤䊮䊄䈲⍮䉌䈭䈇

㪉㪇㪈㪇ᐕ
ᅢ䈐䊶⸘

䃂ಠ଀

ో䇭䇭䇭૕ 㩿㫅㪔㪈㪌㪇㪇㪀㪈 㪇 㪅㪇㪈 㪐 㪅㪉㪊 㪅㪈㪍 㪎 㪅㪎㵪㚂ㇺ࿤ 㩿㫅㪔 㪍㪇㪇㪀㪈 㪇 㪅㪉㪈 㪐 㪅㪉㪊 㪅㪊㪍 㪎 㪅㪊

㵪㚂ㇺ࿤એᄖ 㩿㫅㪔 㪐㪇㪇㪀㪐 㪅㪐㪈 㪐 㪅㪉㪊 㪅㪇㪍 㪎 㪅㪐

㵪Hand-woundᚻᏎ䈐ᵷ 㩿㫅㪔 㪉㪇㪈㪀㪐 㪅㪇㪉 㪉 㪅㪐

Self-winding⥄േᏎ䈐ᵷ 㩿㫅㪔 㪍㪍㪐㪀㪐 㪅㪐㪉 㪈 㪅㪈

Quartz䉪䉤䊷䉿ᵷ 㩿㫅㪔 㪍㪊㪇㪀㪈 㪇 㪅㪌TOTALTokyo,Kanagawa,Chiba,
Saitama
Other area than above㪈 㪍 㪅㪇㪌 㪅㪌㪍 㪉 㪅㪎㪋 㪅㪊㪍 㪋 㪅㪎㪈 㪅㪈㪎 㪉 㪅㪋

+PTGURQPFGPVUICXGCP/#CPUYGTHQTVJGKTHCXQTKVGDTCPFQPN[HTQOCOQPIVJGDTCPFUVQYJKEJVJG[JCFCPUYGTGF“+MPQYKV”
㶎㪉㪇㪈㪇ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮㒢ቯ䈚䈩䇮ᅢ䈐䈭䊑䊤䊮䊄䉕㪤㪘䈪࿁╵+PTGURQPFGPVUICXGCP5#CPUYGTQȞ+NKMGKV̍ ̌0GKVJGT̍ QŤ+FQP̉VNKMGKV OWEJ̍TGICTFKPIDTCPFUVQYJKEJVJG[JCFCPUYGTGF̌+MPQYKV̍
4GSWKTGF 㶎㪉㪇㪈㪉ᐕ䈲䇮䇸⍮䈦䈩䈇䉎䇹䈫╵䈋䈢䊑䊤䊮䊄䈮ኻ䈚䈩䇮䇸ᅢ䈐䈪䈅䉎䇹䇸䈬䈤䉌䈪䉅䈭䈇䇹䇸䈅䉁䉍ᅢ䈐䈪䈲䈭䈇䇹䉕㪪㪘࿁╵䋨ᔅ㗇䋩

76

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‫ع‬Reference data㧦 Well-known brands Ranking 2010 VS 2012
㪦㫉㪻㪼㫉

㪉㪇㪈㪇
㪈 㪩㪦㪣㪜㪯㪉 㪙㪭㪣㪞㪘㪩㪠㪊 㪚㪘㪩㪫㪠㪜㪩㪋 㪦㪤㪜㪞㪘㪌 㪞㪬㪚㪚㪠㪍 㪚㪟㪘㪥㪜㪣㪎 㪟㪜㪩㪤㪜㪪㪏 㪫㪠㪝㪝㪘㪥㪰㪐 㪛㪠㪦㪩㪈㪇 㪚㪦㪘㪚㪟㪈㪈 㪣㪦㪬㪠㪪㩷㪭㪬㪠㪫㪫㪦㪥㪈㪉 㪛㪬㪥㪟㪠㪣㪣㪈㪊 㪝㪩㪘㪥㪚㪢㩷㪤㪬㪣㪣㪜㪩㪈㪋 㪫㪘㪞㩷㪟㪜㪬㪜㪩㪈㪌 㪣㪦㪥㪞㪠㪥㪜㪪㪈㪍 㪚㪟㪦㪧㪘㪩㪛㪈㪎 㪧㪠㪘㪞㪜㪫㪈㪏 㪙㪩㪜㪠㪫㪣㪠㪥㪞㪈㪐 㪘㪬㪛㪜㪤㪘㪩㪪㩷㪧㪠㪞㪬㪜㪫㪉㪇 㪙㪩㪜㪞㪬㪜㪫㪉㪈 㪠㪮㪚㪉㪉 㪧㪘㪫㪜㪢㩷㪧㪟㪠㪣㪠㪧㪧㪜㪉㪊 㪦㪩㪠㪪㪉㪋 㪧㪘㪥㪜㪩㪘㪠㪉㪌 㪱㪜㪥㪠㪫㪟㪉㪍 㪙㪘㪬㪤㪜㩷㩽㩷㪤㪜㪩㪚㪠㪜㪩㪉㪎 㪡㪘㪜㪞㪜㪩㪄㪣㪜㪚㪦㪬㪣㪫㪩㪜㪉㪏 㪙㪣㪘㪥㪚㪧㪘㪠㪥㪉㪐 㪞㪠㪩㪘㪩㪛㪄㪧㪜㪩㪩㪜㪞㪘㪬㪯㪊㪇 㪭㪘㪚㪟㪜㪩㪦㪥㩷㪚㪦㪥㪪㪫㪘㪥㪫㪠㪥㪊㪈 㪝㪩㪜㪛㪜㪩㪠㪨㪬㪜㩷㪚㪦㪥㪪㪫㪘㪥㪫

㪦㫉㪻㪼㫉

㪉㪇㪈㪉
㪈 㪚㪘㪪㪠㪦㪉 㪚㪠㪫㪠㪱㪜㪥㪊 㪚㪘㪩㪫㪠㪜㪩㪋 㪙㪭㪣㪞㪘㪩㪠㪌 㪩㪦㪣㪜㪯㪍 㪦㪤㪜㪞㪘㪎 㪪㪜㪠㪢㪦㪏 㪞㪬㪚㪚㪠㪐 㪚㪟㪘㪥㪜㪣㪈㪇 㪟㪜㪩㪤㪜㪪㪈㪈 㪙㪬㪩㪙㪜㪩㪩㪰㪈㪉 㪫㪠㪝㪝㪘㪥㪰㪈㪊 㪚㪦㪘㪚㪟㪈㪋 㪣㪦㪬㪠㪪㩷㪭㪬㪠㪫㪫㪦㪥㪈㪌 㪝㪩㪘㪥㪚㪢㩷㪤㪬㪣㪣㪜㪩㪈㪍 㪪㪮㪘㪫㪚㪟㪈㪎 㪛㪠㪦㪩㪈㪏 㪛㪬㪥㪟㪠㪣㪣㪈㪐 㪸㪾㫅㪼㫊㪅㪹㪅㪉㪇 㪺㫂㩷㪚㪘㪣㪭㪠㪥㩷㪢㪣㪜㪠㪥㪉㪈 㪝㪜㪥㪛㪠㪉㪉 㪫㪘㪞㩷㪟㪜㪬㪜㪩㪉㪊 㪧㪸㫌㫃㩷㪪㫄㫀㫋㪿㪉㪋 㪛㪠㪜㪪㪜㪣㪉㪌 㪝㪦㪣㪣㪠㩷㪝㪦㪣㪣㪠㪜㪉㪍 㪜㪤㪧㪦㪩㪠㪦㩷㪘㪩㪤㪘㪥㪠㪉㪎 㪣㪦㪥㪞㪠㪥㪜㪪㪉㪏 㪟㪘㪤㪠㪣㪫㪦㪥㪉㪐 㪟㪘㪩㪩㪰㩷㪮㪠㪥㪪㪫㪦㪥㪊㪇 㪩㪘㪛㪦㪊㪈 㪚㪟㪘㪬㪤㪜㪫㪊㪉 㪚㪟㪦㪧㪘㪩㪛㪊㪊 㪧㪠㪘㪞㪜㪫㪊㪋 㪤㫆㫅㫋㪹㫃㪸㫅㪺㪊㪌 㪤㪸㫉㪺㩷㪹㫐㩷㪤㪸㫉㪺㩷㪡㪸㪺㫆㪹㫊㪫㫆㩷㪌㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪋㫋㪿㩷㪧㫃㪸㪺㪼

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* “NEW brand” is one newly added to the choices effective the 2012 survey.

㪫㫆㩷㪍㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪏㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪐㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪈㪇㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪈㪉㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪈㪎㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪈㪊㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪈㪋㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪈㪏㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪈㪌㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪉㪉㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪉㪎㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪊㪉㫋㪿㩷㪧㫃㪸㪺㪼㪫㫆㩷㪊㪊㫋㪿㩷㪧㫃㪸㪺㪼㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋㪩㪸㫅㫂㪼㪻㩷㫆㫌㫋77㪥㪜㪮㩷㪙㫉㪸㫅㪻㪥㪜㪮㩷㪙㫉㪸㫅㪻㪥㪜㪮㩷㪙㫉㪸㫅㪻㪥㪜㪮㩷㪙㫉㪸㫅㪻㪥㪜㪮㩷㪙㫉㪸㫅㪻