OTT revenues to grow by $89 billion
Global revenues from OTT TV episode and movies will reach $224 billion in 2027;
up from $135 billion on 2021. About $21 billion will be added in 2022 alone.

Global OTT TV & video revenues by source($ billion)
250.0
200.0
150.0
100.0
50.0

0.0
RentalDTO/EST
AVOD
SVOD

2021
5.9
7.8
33.0
88.4

2022
6.2
8.3
37.6
104.2

2027
7.8
10.2
70.1
136.2

SVOD revenues will climb by $48 billion between 2021 and 2027 to total $136billion. AVOD revenues will increase by $37 billion between 2021 and 2027 to reach$70 billion.
From the 138 countries covered, the top five will command 65% of global OTT
revenues by 2027. OTT revenues will exceed $1 billion in 25 countries by 2027; up
from 17 countries in 2021.
Simon Murray, Principal Analyst at Digital TV Research, said: “The US willcommand 45% of global revenues by 2027. We forecast that US revenues will climb
by $45 billion between 2021 and 2027 to reach $106 billion.”
For more information on the Global OTT TV and Video Forecasts report, pleasecontact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051

Global OTT TV & Video Forecasts

Table of Contents

Published in May 2022, this 252-page PDF and excel report contains
comprehensive coverage of the global OTT TV episode & movie sector(subscribers/homes and revenues for SVOD, Ad-supported/AVOD, TVOD rental
and download-to-own/electronic sell-through) for 138 countries, including:••An 82-page PDF file giving a global Executive Summary, comparison tables
and rankings. Insight profiles for the top 10 countries (Brazil, China, France,
Germany, India, Japan, Mexico, Russia, UK and USA)
An excel workbook providing forecasts (2010-2027) for each of the 138
countries covered as well as comparison and ranking tables.

The report costs £2,000/€2,300/$2,600 for a 1-5 user license.

For more information, please click here or contact lydia@digitaltvresearch.com

SPECIAL THREE-FOR-TWO OFFER
Buy two of the 2022 editions of Global OTT TV & Video Forecasts,
Global SVOD Forecasts and Global AVOD Forecasts, and receive thethird report for free. Furthermore, you will receive a single, huge excel
workbook that contains all of the forecasts.
Please email lydia@digitaltvresearch.com to receive more details.

Forecasts (for each year from 2010 to 2027) contain the following detail for
138 countries:

Thailand OTT TV & video forecasts

Total households (000)TV households (000)Fixed broadband
households (000)Smartphone subs (000)Tablet subscribers (000)TV HH/Total HH
Fixed broadband HH/Total
HH
Smartphone
subs/Population
Tablet subs/Population
OTT TV & video viewers(000)
OTT TV & video
viewers/population
Online advertising total(US$ mil.)
AVOD (US$ mil.)Online rental revs ($ mil.)Download-to-own video
revenues (US$ mil.)
SVOD revenues (US$ mil.)
Total OTT TV & video
revenues (US$ mil.)AVOD
revenues/Population $SVOD
revenues/Population $SVOD revenues/SVOD
subscriber $Net SVOD homes (000)
SVOD homes/TVHH
SVOD homes/Fixedbroadband HH
SVOD subscriptions/SVOD
homes
Gross SVOD subscriptions (000)
SVOD subs/TVHH
SVOD subs/Fixed bband
HH
Source: Digital TV Research. Revenues from professionally-made TV shows and movies - so not, for example, sports orUGC.

2027

2026

20252024202320222021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

1US$=
THB33.50
Population (000)Forecasts for 138 countries:
Albania
Armenia
BahrainBenin
BrazilCambodia
ChadDR Congo
Croatia
Dominican Rep.
Eq Guinea
FranceGermany
GuineaIcelandIsraelKazakhstan
LatviaLuxembourg
Mali
Moldova
Mozambique
Netherlands
Nigeria
PanamaPolandRomania
SenegalSlovakia
Spain
Syria
Togo
UkraineUruguay
ZambiaAlgeria
Australia
Bangladesh
Bolivia
Bulgaria
Cameroon
Chile
Rep Congo
CyprusEcuadorEstonia
Gabon
Ghana
Honduras
India
Italy
Kenya
LebanonMacedonia
MalaysiaMongolia
Myanmar
New Zealand
NorwayParaguay
Portugal
RussiaSerbiaSlovenia
Sri Lanka
TaiwanTunisia
UAE
Uzbekistan
Zimbabwe

AngolaAustria
BelarusBosniaBurkina Faso
CanadaChina
Costa Rica
Czech Rep.
Egypt
Ethiopia
GambiaGreeceHong Kong
Indonesia
Japan
KuwaitLiberia
Madagascar
Malta
Montenegro
Namibia
Nicaragua
Oman
Peru
Puerto Rico
RwandaSierra Leone
South Africa
SwedenTanzania
TurkeyUK
Venezuela

Argentina
Azerbaijan
Belgium
Botswana
BurundiCAR
Colombia
Cote d’Ivoire
Denmark
El Salvador
Finland
Georgia
Guatemala
Hungary
IrelandJordan
Laos
Lithuania
Malawi
MexicoMorocco
Nepal
Niger
Pakistan
Philippines
Qatar
Saudi Arabia
Singapore
South Korea
Switzerland
Thailand
UgandaUSAVietnam

Digital TV Research report schedule for 2022
1234567891011121314151617181920
21222324252627
28
29

Title
Africa Pay TV Forecasts
Middle East & North Africa Pay TV Forecasts
SVOD Forecasts Update(based on December 2021 results)
Africa OTT TV and Video Forecasts
Middle East & North Africa OTT TV and VideoForecasts
North America Pay TV Forecasts
North America OTT TV and Video Forecasts
Latin America Pay TV Forecasts
Latin America OTT TV and Video Forecasts
Asia Pacific Pay TV Forecasts
Asia Pacific OTT TV and Video Forecasts
Western Europe Pay TV Forecasts
Western Europe OTT TV and Video Forecasts
Eastern Europe Pay TV Forecasts
Eastern Europe OTT TV and Video Forecasts
Global OTT TV & Video Forecasts
Global Pay TV Forecasts
Global AVOD Forecasts
Global SVOD Forecasts(based on March 2022 results)
Africa SVOD Forecasts
Middle East & North Africa SVOD Forecasts
Latin America SVOD Forecasts
North America SVOD Forecasts
Eastern Europe SVOD Forecasts
Asia Pacific SVOD Forecasts
Western Europe SVOD Forecasts
SVOD Forecasts Update(based on June 2022 results)
Pay TV Forecasts Update
SVOD Forecasts Update(based on September 2022 results)

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