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THE PROJECT

Episodes:#EXCELLENCE

Prada Group Remix is aseries of dynamic contents to discover
the Group’s DNA in a new#RESTOR ATIONWORKS

unexpected way.
This multichannel project
develops through a set of episodes,

each one described with an engaging

storytelling , created by thecombination of a kaleidoscopeof images and stories.

#RETAILSTORIESThe project is based on the Group’svalues stated in our Manifesto#SUSTAINABILIT Y

and it is divided in five episodes.

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#ARCHIVES

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Did you know?

#EXCELLENCE

The production of a pair ofChurch’s requires approximately
twelve weeks of work and over
30 0 accurate and skillful steps.

Excellence is one of Prada Group’s
primar y objectives. It is a mental

Our Know-How

attitude which leads people toseek per fection in their
daily work, refining and surpassing
the results previously achieved.
Excellence of our artisans’ hand skills:

passion, quality andattention to detail arereflected in ever y product we make.
Excellence can also be discoveredin our production sites ,designed for the well-beingof our people as in Prada Group’s“ garden factories ”,

buildings expressing a delicate

balance between architectureand nature.

CLICK HERE TO DISCOVER MORE

#E XCELLENCE

3

Did you know?
With nearly 14,0 0 0 people,
the Prada Group is represented
all over the world by a mixed
universe of cultures, skills
and nationalities.

#E XCELLENCE

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Montegranaro, Italy

Did you know?
In Valvigna’s gardens there
are 297 trees, 29,000 bushes
and 74,0 0 0 ground coverand grassy plants.

Valvigna, Italy

P r a d a G r o u p “ G a r d e n Fa c t o r i e s ”

Montevarchi, Italy#E XCELLENCE5

PR ADA GREEN
CONCEP T STORE
The “Green Concept” of Prada’s stores,
which accompanies the brand’s aesthetics
all over the world, is paired with thetypical black and white checkered marble
floor and creates the perfect scenario
for the brand’s collections.
Prada Group Stores#RETAILSTORIESPrada at the Hôtel de Paris, Montecarlo

Conceived as eclectic places ,Prada Group’s stores and pop-ups

are pure expression of eachbrand’s identity, designed
to of fer customers a uniqueand unexpected shoppingexperience.
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Prada via della Spiga, Milan

Prada Miami Design District, Miami#RE TAIL S TORIES

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Prada New York Epicenter

PR ADA EPICENTERS
The New York, Tokyo and Los Angeles
Epicenters are not only experimental
concept stores, but a set for debating
contemporary culture.

Prada Tokyo Epicenter

Prada Los Angeles Epicenter#RE TAIL S TORIES

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Prada Hyper Leaves Pop-Up at Galeries Lafayette Paris Haussmann, Paris

PR ADA POP-UPS
Prada pop-ups are inspiring
environments to engage our clientsand make them feel characters ofour retail stories.

Prada Escape Pop-Up at Selfridges, London

Prada Dreamscape Pop-Up at Isetan, Tokyo#RE TAIL S TORIES8MIU MIU DAMASKThe Miu Miu world is represented
through the unmistakable damask
fabric, made exclusively for the brand,a fil rouge expressing its unique identity
around the world, creating monochrome
precious boxes, at once intimate
and contemporary.

Miu Miu at Landmark, Hong Kong

Miu Miu Miami Design District, Miami

Miu Miu at iAPM Mall, Shanghai#RE TAIL S TORIES

9MIU MIU AOYAMAThe Miu Miu Aoyama Epicenterin the residential hear t of Tokyo,
designed by architects Herzog & deMeuron, is an exceptional building
conceived as an intimate andunderstated residence.
The façade is apolished surface:instead of affording
a view inside, as ina shop window, thegaze is inverted as
viewers encounter
self-reflection.

#RE TAIL S TORIES

10MIU MIU POP-UPS
Miu Miu pop-ups of fer a uniqueexperience full of femininity throughtheir unconventional environments.

Miu Miu eMIUticon Pop-Up at Isetan, TokyoAmong the most recent projects:
the graphic experiments on the Miu
Miu logo designed by M/M Paris, Miu
Miu Hand Painted and the outdoor
amusement of Miu Miu Pic-Nic.

Miu Miu Hand Painted Pop-Up at Isetan, Tokyo

Miu Miu Pic-Nic Pop-Up at Isetan, Tokyo#RE TAIL S TORIES

11THE HISTORICAL
ARCHIVEIN NUMBERS:
73,000READY-TO-WEAR
PIECES#ARCHIVES

63,000SHOES

For the Prada Group archives are places
where present becomes a founding

53,000BAGS ANDACCESSORIES

value for future heritage.
Situated in Milan and Tuscany, they
are a tangible evidence of more thana century of research and creativity andthey represent a unique and inexhaustible

source of inspiration andexpression.
CLICK HERE TO DISCOVER MOREHISTORICAL
ARCHIVE

Prada Chandelier dress, Spring/Summer 2010

Located in Milanand Valvigna, thehistorical archive
stores ready-to-wearpieces, shoes, andleather goods fromall Group’s brands,
including iconic
fashion shows’ items,
research garments
and unique pieces
created for film
collaborations.

Miu Miu Fall/ Winter 20 06

Prada Group Archives#ARCHIVES12FABRIC ARCHIVE
Exclusive prints, laces, macramé,and embroideries from Prada andMiu Miu collections are treasured
in our Fabric Archive in Tuscany.
Original textiles are collected as
endless evidence of our brands’
research in this sphere.

THE FABRICARCHIVEIN NUMBERS:
27,0 0 0ORIGINALTEX TILES
Miu Miu Spring/Summer 2014
#ARCHIVES

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DESIGN ARCHIVEThe Design Archive extends forover 6,0 0 0 square meters and it isorganized into three depar tments:
Sample Archive, Model Archive andHistoric Furniture Archive.

Miu Miu Xian Modern Capital PCD store, 1:5 0 model

Prada Aoyama, Tokyo Epicenter by Herzog & de Meuron, models

Scaled models
and 1:1 scale
reproductions ofthe brands’ storesand shop windowsare collected here,
as well as samplesof research materials
and custom-madefurniture.

THE DESIGNARCHIVEIN NUMBERS:
10,0 0 0 ITEMS
Glasses samples#ARCHIVES

14PR ADA RE-NYLONThe Prada Re-Nylon project interprets
models of Prada ready-to-wear, bags,
footwear and accessories in the nameof sustainability, using a regenerated
nylon yarn obtained from the recyclingof plastic waste, carpets, fishing nets
and textile fiber waste.

Prada Re-Nylon#SUSTAINABILIT Y
Sustainability is one of the core elementsof the Prada Group’s identity and it is deeply
embedded in our company strategy.
Our commitment is rooted in three areasof focus: people, environmentand culture.

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Did you know?
For 10,000 tons of ECONYL®
yarn produced, 70,000 barrels ofoil are saved, and environmental
emission of CO 2 are reducedby 65,100 tons.

#SUS TAINABILIT Y

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SEA BEYOND
A percentage of proceeds fromthe sales of the Re-Nylon collection
supports “Sea Beyond”, a projectin collaboration with theIntergovernmental Oceanographic
Commission of UNESCO.
The educational
program, focusedon environmental
sustainability,
is dedicated tosecondary school
students in 10 cities
around the world.

BERLIN, CAPE TOWN,LISBON, LONDON,MEXICO CIT Y, MILAN,NEW YORK, PARIS,SHANGHAI AND VENICE.

S e a B e yo n d

The initiative’s
goal is to educate
and raise awarenessamong the newgeneration to adopt
a more responsible
and mindful behavior
towards the ocean
and its resources.

#SUS TAINABILIT Y

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THE PROJECT DEVELOPS THROUGH THREE PHASES:

The programme
explores theconcept of ocean
literacy, the key
to understanding
why the seas

Students areengaged to become“sea ambassadors”,
showing theircare about theare so vital,
facing topics likemarine pollution,
particularly withregards to plastics,
and how thefashion sector’scommitment
to sustainableproduction
can help protect
the seas.

All the schools
involved in the
project are asked
to create a powerfulcampaign, to raiseawareness about theocean’s preservationand inspire others
on how to be moresustainable.
The best projects
will be awarded
by IOC-UNESCO
and Prada.

ocean with their
behaviors after
having learnt ocean
literacy principles
at school.

#SUS TAINABILIT Y17

BEST OF 2019 C SR
The recent sustainable activities
undertaken by the Group arefeatured in our 2019 Corporate
Social Responsibility Report.

Prada Group C SR

Valvigna, Italy

Photovoltaic system at the Scandicci factor y, Italy

Valvigna, Italy

Valvigna, Italy#SUS TAINABILIT Y

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GALLERIA VIT TORIOEMANUELE II
A construction project working aroundthe clock for 13 months, completed onApril 2015, brought back to the city of
Milan a brand-new Galleria 150 years
after its first stone was laid. The site
saw the presence of an average of 12restorers, totalizing 35,000 hours ofrestoration works.

#RESTOR ATION
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Galleria Vittorio Emanuele II

Prada Group’s strong cultural ties
are an integral part of our values as well
as a source of inspiration for our work.
Restoration works represent ourcommitment to preserve
artistic heritage and tostart a dialogue with localcommunities.
CLICK HERE TO DISCOVER MORE#RES TOR ATIONWORKS

19PR ADA GROUP AND FAIFONDO AMBIENTE ITALIANO(THE NATIONAL TRUST FOR ITALY)
Thanks to the par tnership withFAI-Fondo Ambiente Italiano,
Prada supported local restorations
in Bologna, Padua, Bari, Turinand Florence from 2010 to 2016.

P r a d a G r o u p & FA I

Sacello di San Prosdocimo, Padua (Italy)

Giorgio Vasari’s Last Supper restoration by Opificio delle Pietre Dure, Florence (Italy)

Restauration of the well of Santa Maria di Cerrate, Lecce (Italy)#RES TOR ATIONWORKS

20PR ADA RONG ZHAI
Inaugurated in 2017 in Shanghai
after a 6-year renovation, Prada
Rong Zhai expresses a tribute tothe Chinese culture. A team of Italianand local craftsmen worked together
on ornamental and structural elements’conservation such as plasterwork,
wooden paneling, stained glassand decorative tiles.
Prada Rong Zhai

#RES TOR ATIONWORKS

21THE PR ADA GROUP MANIFESTO
Prada Group Remix is inspired by the values stated in our Manifesto:

SUBVERT THE RULES
1.

The Prada Group is synonymouswith innovation, transformationand independence.

UNIQUENESS OF TALENT
4.

Passion, curiosity, obsession
for details and expertise are thedistinctive traits of our employees.

INNOVATIVE TR ADITION
2.

The heritage and know-howof the company is firmly rooted
in a century-old tradition.

BEYOND BOUNDARIES
5.

Art, philosophy, architecture,
literature and film are continuous
sources of inspiration for the Group.

CLICK HERE TO DISCOVER MOREABOUT OUR MANIFESTO

What does the Prada Group mean to you?
Your ideas and thoughts are welcome,please contact us at corporatepress@prada.com

SPIRIT OF EXCELLENCE
3.

A mental attitude that leads
the Prada Group people to seek
perfection in their work.

SUSTAINABLE PATHS
6.

We promote a business culture
which respect the people, theenvironment and the society.