1993

Toyama Prefecture launches the1997

Establishment of a trade and investment consultation desk
1999

Holding of the Northeast Asia Economic Exchange Expo (NEAR 21)
2004

Incorporated into Toyama New Industry Organization
Renamed as2010

Simultaneous holding of Toyama Techno Fair and NEAR2010
2015

Incorporation of NEAR with2018

Asia Business Promotion CenterEstablishment of Consultation Desks for Overseas Expansion
Offering one-stop support for companies in Toyama Prefecture!
The Toyama Prefecture Overseas Market Development Support Desk andTrade and Investment Consulting Services provide comprehensive support foroverseas market development to small and medium-size companies in theprefecture with little overseas experience. Advisors with an abundance ofexperience in overseas business have been appointed to the support desk,
which provides one-stop services for a variety of consultations related tooverseas market development by companies with a focus on the Asian region.
Additionally, this desk supports matching, etc. with local companies throughcooperation with the Toyama Dalian Office in China and Toyama Prefecture
Overseas Business Support Desks in Taipei, Taiwan and Bangkok, Thailand.
Support Contents
・A variety of consultations for overseas market development
・Support for finding promising companies for overseas development and forformulating overseas market development strategies
・Support for overseas client development
・Support for matching with local business in cooperation with overseas
business support desks
Consultation Examples
・Learning what needs to be prepared in conducting business negotiations withan overseas company for the first time・Learning about precautions when conducting business with affiliated businessin China

Toyama Prefecture Overseas Business Support Desks
Bangkok Business Support Desk
(Established December 2012)
c/o The Hokuriku Bank, Ltd. Bangkok
Representative Office
23rd Floor Unit 2314, Bhiraj Tower at
EmQuatier, 689 Sukhumvit Road, North
Klongton, Wattana, Bangkok 10110, Thailand
TEL: +66-2-261-8495

Taipei Business Support Desk
(Established January 2013)
c/o JEC Management Consultant Co.,
Ltd. Taipei Office
Room 4B14, Floor 4, No. 5, Section 5,
Xinyi Road, Xinyi District, Taipei City,Taiwan
TEL: +886-2-2725-5918

List of Advisors
International Business Advisor
Takatoshi Fukui
International Business Advisor,
Asia Business Promotion Center
Area of expertise: China,
Southeast Asia
Field of expertise: Trade in general

Trade and Investment Advisors
Yoshiaki KamataDirector General, Asia Business
Promotion Center
Area of expertise: SoutheastAsia, South Korea
Field of expertise: Trade in general
Fumiaki Fujino
Executive Advisor, Asia Business
Promotion Center
Area of expertise: China
Field of expertise: Chinese
affairs in general
Kentaro Inada
Lawyer, Hoenzaka Law Office
Area of expertise: China
Field of expertise: Legal affairs
Yutaka Morioka
Professor, School of Economics,
the University of Toyama
Area of expertise: Russia
Field of expertise: Power andenergy
Toshikazu Miyamoto
Managing Partner, One Asia
Legal Professional Corporation
Area of expertise: SoutheastAsia, Hong Kong, Europe, USA
Field of expertise: Legal affairs

Subsidies for Overseas Expansion
Sales Channel Development Support Program
As part of the Toyama Challenge Fund Program for Small and Medium Enterprises,subsidies are offered to support SMEs in Toyama overseas sales channels.
・ Target companies: Small and medium enterprises in Toyama Prefecture
・ Target activities: Participation in exhibitions, trade fairs, and business meetings
Market survey-related activities
PR-related activities for own company products, etc.
・ Subsidization rate: 1/3 (up to 50,000 yen)

Economic Exchange Missions
We dispatch missions made up of representatives of companies in Toyama
Prefecture, to provide opportunities that will directly lead to international
business expansion through gathering the latest information related to market
trends and the investment environment and conducting visits to andexchanging views with local governments and companies in the Asian region.

Mission members observing an airport(U-Tapao International Airport, Thailand)

Visited Destinations since 2004
China

TaiwanThailandMyanmarVietnamSingapore

3: Shanghai, Tianjin, Chongqing, Dalian (Liaoning Province),Shenyang, Changchun (Jilin Province), Harbin (Heilongjiang Province),
Suzhou, Wuxi and Nanjing (Jiangsu Province), Hangzhou (Zhejiang Province),
Hefei (Anhui Province), Qingdao and Yantai (Shandong Province),Wuhan (Hubei Province), Changsha (Hunan Province),
Chengdu (Sichuan Province), Yanbian Korean Autonomous Prefecture: Taipei, Taichung: Bangkok, Chonburi, Rayong: Yangon: Ho Chi Minh

Examples of mission destinations
Local companies, local Japanese-affiliatedcompanies, industrial estates, logistics
centers, government agencies, JETRO, etc.

Introduction to Activities

Inviting Buyers to Business Meetings
Toyama Prefecture cooperates with Gifu and Nagano Prefectures to holdbusiness meetings in the food (including beverages and liquor) andmiscellaneous goods sectors with influential overseas buyers invited primarilyfrom Asia.
We also organize and introduce business meetings held by related agencies
in Japan and overseas.
Overview of Meetings in 2020
Schedule: November 26, 2020
Target fields: Foodstuffs, miscellaneous goods, and traditional crafts
Participating buyers: Total of 11 companies from China, Hong Kong,Indonesia, Singapore, Thailand, Myanmar, and the USA
Participating companies from Toyama Prefecture: 21 companies

2020 Business Meetings

Seminars and Lecturer Dispatches
Seminars
We stage seminars aimed at conveying useful information for overseas
expansion to companies in the prefecture.
Past Seminars
ASEAN Business Seminar (October 2020)“Overview of ASEAN”,“Current Conditions and Future Methods for Developing Sales
Channels in ASEAN Under COVID-19”
China Business Seminar (March 2019)“China and America – What Should Japan Do?”
China Studies
We periodically hold study meetings on conditions in China for small groups(capacity of around 20 persons). Fumiaki Fujino, our Executive Advisor, acts
as lecturer in the meetings, in which information is exchanged concerning
mainly current affairs. Individuals and people from various companies andacademic institutes attend them.

2020 ASEAN Business Seminar(partially conducted online)

China Studies

Dispatching Lecturers
On request from companies and organizations in Toyama, we dispatch ourdirector general and advisors to give lectures.

Providing Information
Issue of the “Asian Economic Journal”
We publish a business information journal about the Asian region in which
our advisors and experts provide the latest business news. Dispatched staffalso disclose the latest information from overseas.
Distribution of E-mail Newsletter
We send an e-mail newsletter carrying information on business meetings,seminars and other events in Toyama Prefecture and trade fairs conducted
overseas to companies in the prefecture.
Surveying Companies that are Expanding Overseas from Toyama Prefecture
We conduct a biennial survey of conditions regarding establishment ofoverseas offices and import and export activities by companies in Toyama
Prefecture. The latest survey findings are disclosed on the Center website.
Latest report:“2020 Fact-Finding Survey of Overseas Activity by Toyama Prefecture Companies”

Asian Economic Journal
No.100 (2020.3)
Special Feature: Welcoming the 2020
Olympics and Paralympics(Director General Kamata)
NEWS: US-China Trade Friction and Asia
(International Business Advisor,Mr. Fukui)
Investment in Thailand and theEastern Economic Corridor(Eastern Economic Corridor Office,Special Advisor, Mr. Phuangketkeow)
Other: Overseas News
(Local information fromexpatriates)

4Introduction to Activities

Toyama General Manufacturing Industry Trade Fair (T-Messe)
Toyama General Manufacturing Industry Trade Fair (T-Messe) is
held biennially with an aim of displaying manufacturing
technologies and products from inside and outside of Toyama
Prefecture and overseas, promoting economic exchanges andintroducing the said technologies to visitors. This is the largest
international trade fair in Japan to be held on the Japan Sea coast.
The Center has been involved with holding international trade
fairs since 1999, when it held the Northeast Asia Economic
Exchange Expo (NEAR21) to promote economic exchange between
companies in Northeast Asia and Toyama Prefecture. NEAR21 wasintegrated with the Toyama Techno Fair, sponsored by the Toyama
Prefectural Machinery and Electronic Industries Association, tobecome the Toyama General Manufacturing Industry Trade Fair in2015.
With participation from numerous domestic and overseas
companies, this trade fair provides ever more international
business opportunities by bringing Japanese companies and theiroverseas counterparts together in the same venue.
The “T” in T-Messe stands for Toyama, Technology, and Trade.

Overview of the Last Trade Fair (2019)
Name: T-Messe 2019
Toyama General Manufacturing Industry Trade Fair
Period: October 31 (Thu) – November 2 (Sat), 2019
Venue: Toyama Techno Hall
Programs: Keynote speech, overseas investment environment
seminars, visits to Toyama companies, seminarsand presentations by manufacturers, corporate
business meetings, business meetings withJapanese and overseas buyers, corporate researchrally, science workshops, robot stage, All-Japan
Manufacturing Industry Koma-Taisen, etc.
Exhibited Machine tools and industrial machines, autoItems: related, precision machines, electronics andelectric, IT, castings, molds and metal processing
products, plastics, aluminum, textiles,
pharmaceuticals, chemicals, traditional crafts,
food processing, creative industries, etc.
Number ofExhibitors: 478 companies (Japanese: 282, Overseas: 196)
Number ofVisitors: 25,981 visitors
Number ofBusiness Talks: 8,317 cases
Breakdown of Overseas Exhibitors (Companies, Organizations)
Country/Area
Exhibiting Companies/Organizations
China
124
Taiwan14
India
14
Malaysia
12
Russia8
Indonesia
7
USA
7
Thailand4
Mongolia
2
Vietnam2
Singapore
1
Myanmar
1
Total
196

5

Services for Visitors andExhibitors
Interpreting Service
Interpreters, mainly
working in Chinese andEnglish, were assigned
to the booths ofoverseas companies tosupport business talks
between Japanesecompanies and theiroverseas counterparts.
Shuttle BusFree shuttle bus
services were operated
between Toyama
Station and Toyama
Airport and the venue
during the event.
Also, for overseas
exhibitors, buses staffedwith interpreters wereoperated between major
hotels and the venue.

Introduction to Activities
Results from Questionnaires Given to Overseas Exhibitors and Visitors
Overseas Exhibitors
Purpose for Exhibiting (Multiple responses allowed)

General Satisfaction with Exhibiting
36.3%

Business Talks/ Expansion of Markets
Collecting Market Information

17.5%

Searching for Partner Companies (e.g.Agents)

17.0%

Product /Technology PR

16.4%

Creating Sales Hubs

5.8%

Other

5.8%

Dissatisfied
1.2%
Somewhatdissatisfied11.8%

Neutral
34.5%

1.2%

No entry0%

No entry Very satisfied
10.7%
6.0%

10%

20%

30%

Satisfied
36.9%

40%

Overseas Exhibitor Testimonials
・The unified setting of booths was great. Thank you very much.
・I’m more satisfied than last time. The booth interpreters were highly skilled.

Visitors (Answers collected from 848 company visitors)
Purpose for Visiting (Multiple responses allowed)

Satisfaction
Somewhat dissatisfied
Dissatisfied
1.8%
0.0%

57.2%

Collecting Information on Companies /Products
40.2%

Seeing the Latest Technology
13.7%

Collecting Information for Business Talks

Neutral
11.8%

10.0%

For Learning or Research
To Listen to the Seminars/Manufacturer Presentations

7.2%

For Business Talks

6.3%

Satisfied
28.3%

4.6%

Participating in/Watching the Koma-Taisen Contest

Somewhat satisfied
58.1%

0.7%

To Listen toOverseas Investment Environment Seminars

3.9%

Other
0%

20%

40%

60%

80%

Visitor Testimonials
・It was useful for me to hear about trends in various sectors.
・There were many companies (in spite of the fact that it was a regional exhibition) and we were able toconduct global exchanges with the exhibiting companies and also companies here for business talks.

Visits to companies
We conduct visits to manufacturing companies andbusinesses in Toyama. In 2019, 76 persons participatedin visits to Tateyama Kagaku Group, Nousaku, andNachi-Fujikoshi Corp, receiving precious opportunities
to visit product manufacturing lines.

Business meetings
Business meetings were arranged between exhibitors
by linking exhibitors in advance. The participatingcompanies were pleased at holding talks with thecompanies they wished for. Business meetings werealso held with buyers invited from Japan and overseas.

6Overseas Locations of Toyama Prefecture-based Companies (Asia/Far Eastern Russia)
Philippines
Kawabata Co. Ltd.
Sankyo Tateyama
Sanko Gosei
Nachi-Fujikoshi
YKKMalaysia
Asahi Printing
NES
KokandoSato Kogyo
Daiken Corporation
Tateyama Kagaku Group
Nachi-Fujikoshi
Hokuriku Electric Industry
YKK
Vietnam
Astee Horie
Almec Hongo
Ishigane Seiki
INTEC
Kaisuimaren
Kachiboshi Industry
Kanamori Industries
Kuratani
Kuroda Kagaku
Cosel
Sansho MEC
Sansho Giken
GRN
Japan Flower Corporation
Takara Industry
Tanaka Seimitsu Kogyo
Chuetsu Pulp & Paper
TSK Corporation
Tentakaku
Toyo Electric ControlNAGAE Ltd.
Nippon Carbide Industries
Hizima Seikei
FinecsNachi-Fujikoshi
Hokupere
Hokuriku Aluminium
Hokuriku Techno
Masuoka
YKK
ThailandAsahi Industry
UpLoadAlsys
Uogishi Seiki Interactive Corporation
Usui Engineering Works
NIC Autotec
Oyabe Seiki
Kazumi Seisakusyo
Kawabata Co. Ltd.
Kurotani CorporationKojin
Komatsu NTC
COMTEX
Goshu Yakuhin
Sato Kogyo
Sankyo Tateyama
Sanko Gosei
JEC Management Consultant
Sinei Shokai Ltd.
Sugino Machine
SukenoTakagi Seiko
Takano Giken
Takeuchi Press Industries
Tateyama Kagaku Group
Tanaka Seimitsu Kogyo
Tsune Seiki
Terashima Kenma Kogyo
Tentakaku
Toho Industrial
Tonami Holdings
Toyox
Nichi-Iko Pharmaceutical
Nippon Carbide Industries
Nippon SEC
Japan Resistor Mfg.
FineplasFugen Corporation
Nachi-Fujikoshi
Fuji Pharma
Plako
Hokuriku Bank
Hokuriku Electric Industry
Horikawa Factory
Matsuda Co., Ltd.
Matsumura Mold & Pattern
Reliance
YKK

Russian Far East
Fushiki Kairiku Unso
Tajima Mokuzai
YKKSouth Korea
KokandoSansho MEC
Hokushin Design
Nachi-Fujikoshi
Richell Corporation
YKK
Cambodia
Sato Kogyo
JEC Management Consultant
Maruwa Machinery
YKK
Indonesia
Kojin
Komatsu NTC
Sanko Gosei
NiXSugino Machine
Daiken Corporation
Takagi Seiko
Chuetsu Metal Works
Toyox
Nippon Carbide Industries
Hayamizu Hatsujo
Vinyframe
Nachi-Fujikoshi
Yamamori
YKKSingapore
Asahi Printing
KokandoSato Kogyo
Sanko Gosei
GRN
NiX
Sugino Machine
Daiken Corporation
FinecsNachi-Fujikoshi
Hokuriku Bank
Hokuriku Electric Industry
YKK
Myanmar
UpLoadAtsumi Fashion
Arche Information
Otaka Corporation
Kawabata Co., Ltd.
Sato Kogyo
Himeno Precision Works
YKK
Bangladesh
YKK
India
Komatsu NTC
Sanko Gosei
Sugino Machine
Tanaka Seimitsu Kogyo
Nippon Carbide Industries
Nachi-Fujikoshi
YKK
Sri Lanka
YKK
BhutanMarushin Shitaka Construction
NepalMarushin Shitaka Construction
Pakistan
YKK

TaiwanSan-Etsu Metals
Sankyo Tateyama
JEC Management Consultant
Shizuhana
Takaoka MEG
Tentakaku
Toa Denko
Nachi-Fujikoshi
Hokuriku Electric Industry
YKK

This map is compiled by Asia Business Promotion Center based on the “2020 Fact-Finding Survey of Overseas Activity by
Toyama Prefecture Companies” (as of March 2020) and corporate websites.

DalianAidma Marketing Communication
UpLoadKomatsu NTC
Sakae Kinran Corporation
Sanwa Kinzoku Kougei
COMDiamond EngineeringTakagi Seiko
Toyo Electric Control
Tonami Holdings
Toyox
Bantechnica
Fushiki Kairiku Unso
Hokuriku Bank
Matsumura Mold & Pattern
Richell Corporation
Lin International
YKK

Northeast China (except Dalian)
STR Corporation (Yingkou)
Toyo Gas Meter (Dandong)
YKK (Dandong, Changchun)North China
Kyowa Seisakusho (Tsingtao)
Goldwin (Beijin)
Sankyo Tateyama (Tianjin)
Sanko Gosei (Tianjin)
Sugino Machine (Tianjin)
Sukeno (Beijing)
Hokuriku Electric Industry (Tianjin)
YKK (Weihai, Shijiazhuang,Yantai, Jinan, Tsingtao,Tianjin, Zhengzhou, Beijing)

China
East China (except Shanghai)
INTEC
Asahi Industry (Shaoxing)
Oyabe Seiki
Kawada Knit (Ningbo)
Kaisuimaren
Kuratani (Suzhou)
Kanamori Industries
Kuroda Kagaku (Suzhou)
Cosel
Cosel (Wuxi)
GoldwinSansho MEC (Changzhou)
Komatsu NTC
GRN (Suzhou)
San-Etsu Metals
Sugino Machine (Changshu)
Sankyo Tateyama
Daiken Corporation (Yuyao)
Sanko Gosei
Pacific Rundum (Pinghu)
JEC Management Consultant Takara Industry (Suzhou)
Sugino Machine
Nippon Carbide Industries
Sukeno(Hangzhou)
Daiken Corporation
Fineplas (Suzhou)
Takagi Seiko
Nachi-Fujikoshi
Chuetsu Pulp & Paper(Zhangjiagang)
Chubu Koei
Hokuriku Electric Industry
Tentakaku(Wuxi)
Tonami Holdings
Hokushin Design (Suzhou)
Toyama Daisen Kogyo
Richell Corporation (Kunshan)Toyox
YKK（Yancheng, Wenzhou,
Japan Resistor Mfg
Hangzhou, Changzhou,
Hayamizu Hatsujo
Suzhou, Nanjing, Nantong,
FinecsNingbo, Pinghu, Wuxi)
Nachi-Fujikoshi
Hokuriku Bank
Hokuriku Electric Industry
Central China
Maruwa Chemical
INTEC (Wuhan)
Movac Ltd.
Kojin (Wuhu)
Richell Corporation
Sanko Gosei (Xiaogan)
YKK
Daito Pharmaceutical (Hefei)
Takagi Seiko (Wuhan)Southwest China
Chuetsu Metal Works (Wuhan)
YKK (Chengdu)
Tentakaku (Wuhan)
YKK (Hefei, Nanchang,Wuhan)

Asia Business Promotion Center

ShanghaiSouth China
Aikawa (Guangzhou)
Kawasho (Fuzhou)
Kuroda Kagaku (Guangzhou,Foshan, Shenzhen)
Sankyo Tateyama (Foshan)
Sanko Gosei (Dongguan)
Sansho Giken (Zhuhai)
Sugino Machine (Guangzhou)
Daiki Corporation (Shenzhen)
Takagi Seiko (Foshan)
Tentakaku (Foshan)
Toyox (Guangzhou)
Hayamizu Hatsujo (Zhuhai)
Fineplas (Huizhou)
Nachi-Fujikoshi (Dongguan)
Hokuriku Electric Industry(Dongguan, Shenzhen)
Meiko Kogyo (Foshan)
Richell Corporation(Foshan, Dongguan)
YKK (Xiamen, Guangzhou, Huizhou,Shenzhen, Jinjiang, Shantou,Dongguan, Zhongshan, Fuzhou)
Hong Kong SAR, Macau SAR
Kanamori Industries
Kuratani
Kuroda Kagaku
KokandoCosel
Takagi Seiko
Takano Precision Industry
Tateyama Kagaku GroupTentakaku
Hokuriku Electric Industry
Richell Corporation
YKK

527 Takata, Toyama-shi, Toyama, Japan, 930-0866
TEL: +81-76-432-1321 FAX: +81-76-432-1326
E-mail: asia@tonio.or.jp
URL: https://www.near21.jp/
Published Mar. 2021