“This project has been a great example of
how we can work together with customers
and our partners — such as Barco,
Sennheiser, and NETGEAR — to deliver AV
experiences that are not just high-quality,
but are seamless and effortless for the user.”
Cory Schaeffer, Director, Alliances & Ecosystem, QSC

Company:
Gateway

A user-centric, state-of-the-art AV experience
for the US’s oldest chamber of commerce

Industry:
Corporate

SUMMARY

Website:gateway-nyc.com
Location:
New York, USA

Part of the Swedish-American Chamber of Commerce New York (SACCNY), Gateway is aninnovation hub for companies looking to extend their success in the US. It includes state-ofthe-art AV facilities that create an immersive user-focused experience, making AV as easy-touse and flexible as possible while at the same time ensuring high quality. Supporting all theAV technologies from QCS, Barco, and Sennheiser, Gateway uses a backbone of NETGEARmanufactured network switches, providing robust performance throughout the location.

BACKGROUND
Over 100 years ago, the Swedish-American Chamber of Commerce, New York (SACCNY)
was founded to promote and strengthen trade and commerce between Sweden and theUnited States. Today, SACCNY continues to thrive, with Anna Throne-Holst, appointed
SACCNY’s president in 2017, at the helm. “In my public life, much of my work was supporting
small business,” she said,” So, when I was offered the opportunity with SACCNY, I jumped
on it, with the goal of creating a model chamber, offering both services and support to theinnovation and start-up sectors, while facilitating important synergies with the long time,large corporate members.”
This led to Gateway, which provides members with everything they need to help accelerate
their success, including business matching, partnerships, administrative setup, desk and event
space. The opening of Gateway also coincided with a move to SACCNY’s current 20,000 square
feet home on the 29th floor of 900 Third Avenue in New York City, with spectacular city views
and capacity to grow. “The move meant we could create a myriad of working and event-based
areas for these entrepreneurs and innovators,” said Throne-Holst, “I wanted to create a state-ofthe-art meeting space.”

THE REQUIREMENT
To move the project forward, Throne-Holst engaged Greg Harper, president of Harpervision
Associates, VP of infrastructure for Shorelight Education, and technology advisor to various otherorganizations. Harper pitched the idea to Sennheiser, Barco, and QSC, resulting in a collaboration
between all parties, using some of the latest innovations from these technology leaders.
Most importantly, the vision was for an environment that was flexible, seamless, easy to use,
and as invisible as possible. Said Greg Harper, “Executives don’t want to have to think about
the technology — they want a videoconferencing experience to be as authentic as possible.”www.netgear.com
NETGEAR Inc. 350 East Plumeria Drive, San Jose, CA 95134 | Tel: 1-800-638-4327
NETGEAR SMB Sales Office Tel: 866-480-2112 Option 2 | E: sales@netgear.com

gateway-nyc.com
CASE STUDY:GATEWAY

“You get the whole package: high-quality
audio, stunning visual communication,lots of control, remote capabilities: whatelse could you want?”
Greg Harper - President of Harpervision Associates,
VP of infrastructure for Shorelight Education

THE SOLUTIONNETWORK BACKBONE

The subsequent and impressive design of Gateway includes
a showcase space referred to as ‘A Room with a View,’
which provides seating and videoconferencing for up to 12people. The Q-SYS OS, the software-based foundation for
Q-SYS, drives and manages the room’s Q-SYS Core 110f
processor and its connected peripherals. Up to 256 network
audio channels and multiple VoIP instances are supported.

Critical to the successful deployment of the Gateway’s
sophisticated AV environment is having a network switch
backbone that ensures all audio and video are deliveredrobustly and with consistently excellent quality from thesystem’s core components to all endpoints. For this task,
Q-SYS recommended its NV Series Gen 2, a range ofenterprise-grade NETGEAR-manufactured network switches.
These are pre-configured specifically to meet the performancerequirements for Q-SYS, AES67, and Dante.

Three Q-SYS PTZ-IP Conference cameras allow multiple
vantages and an immersive remote experience. Plus,QSC Partner Sennheiser’s TeamConnect Ceiling 2 (TCC2)
microphone has been easily integrated into the Q-SYS
system design, and its beamforming ‘follows the speaker.’“The TCC2 triggers the camera position presets based on
the speaker’s location. So we are getting the data from theSennheiser TCC2 microphone and using that data to switch
the cameras based on who is speaking,” said Greg Harper.
In addition, one of the highlights of this particular space is ahigh-impact 14 foot LED video wall.

BRING YOUR OWN MEETINGIn alignment with the SACCNY’s vision of a seamless user
experience, agnostic ‘Bring Your Own Meeting’ enables
users to access conference-mode switching via a Q-SYS
Touch Screen Controller easily. So, users can instantly shift
the setup to Teams, Zoom, or whatever AV meeting serviceof choice. Furthermore, users can connect and present
wirelessly anywhere within Gateway, through a Barco
ClickShare Conference integrated with Q-SYS.
Beyond the Room with a View, there is also an 18 seat
Board Room and a storage room converted into the MediaLab and the Event Room, with a capacity for 60 people (or100 standing). In common with the ‘Room with a View,’ allthese spaces feature technologies from QSC, Barco, a nd
Sennheiser, providing similar combinations of flexibility andsimplicity and a rich AV experience.

www.netgear.com
NETGEAR Inc. 350 East Plumeria Drive, San Jose, CA 95134 | Tel: 1-800-638-4327
NETGEAR SMB Sales Office Tel: 866-480-2112 Option 2 | E: sales@netgear.com

Said Cory Schaeffer, Director, Alliances & Ecosystem, QSC,
“These switches are already configured for Q-SYS, meaningthat they are both straightforward to install in advanced AV
applications. Once in place, we know we can rely on theseswitches to perform well. We have been partners ofNETGEAR for many years, and as well as products, weshare a solid relationship.”One of the most significant plus points of this series ofswitches is NETGEAR IGMP Plus™, a feature developed by
NETGEAR to provide improved and automatic multicast datamanagement. This means system architectures are greatlysimplified using familiar IGMP techniques across the entire AV
over IP network, minimizing configuration complexity and therisk of manual error. These switches also feature Power over
Ethernet (PoE), reducing the need to install additional electrical
power cables.

THE OUTCOME
The installation was completed in 2021 and today provides
the SACCNY community with a highly immersive userexperience. Said Greg Harper, “Our setup is truly BYOD — thisis extremely powerful, and you don’t get that in many places.
You get the whole package: high-quality audio, stunningvisual communication, lots of control, remote capabilities:
what else could you want?”
Concluded Cory Schaeffer at QSC: “This project has been agreat example of how we can work together with customers
and our partners — such as Barco, Sennheiser, and NETGEAR— to deliver AV experiences that are not just high-quality, but
are seamless and effortless for the user.”gateway-nyc.com
CASE STUDY:GATEWAY