HONG KONG DESIGN CENTRE Annual Report 2009 -10
香港設計中心二零零九至一零年年報

1/F InnoCentre, 72 Tat Chee Avenue, Kowloon Tong, Hong Kong
香港九龍塘達之路七十二號創新中心一樓
T: (852) 2522 8688 F: (852) 2892 2621
www.hkdesigncentre.org

MOVIN
FORW G
ARD
WITH
DESIG
N

Hong Kong Design Centre
Annual Report 香港設計中心年報

2009-10

CREATING
THE BALANCEOF VALUE
Founding members 創會成員：

1/F InnoCentre, 72 Tat Chee Avenue, Kowloon Tong, Hong Kong
香港九龍塘達之路七十二號創新中心一樓

T: (852) 2522 8688 F: (852) 2892 2621
E: info@hkdesigncentre.org

www.hkdesigncentre.org

CONTENTS
目錄

01
02
04
06
08
10
12
14
22
32
40
44
45
46
48

About Us 關於我們
What Is Design? 什麼是設計
Vision and Mission 願景和宗旨
What We Do? 我們的工作
Message from Chairman 主席的話
Message from Executive Director 行政總裁的話
Overview 年度回顧
Design for Designers 以設計師為對象的項目
Design for Business and Public Service 以商界和公營機構為對象的項目
Design for General Public 以公眾為對象的項目
International Promotion and Relations 國際推廣和關係Corporate Governance 企業管治
Our Accounts 中心帳目
HKDC’S Board of Directors 香港設計中心董事會 2009-2010

ABOUT US關於我們Design for Society is the major
undertaking of the Hong Kong Design
Centre (HKDC) – a publicly-funded,
non-profit organization established in2001 with the support of the designindustry in (i) promoting and celebrating
design excellence, (ii) championing
strategic and wider use of design for
creating business added value andcommunity benefits; and (iii) educating
the professions and the community
to be resourceful and champions forsustained developments through design
and innovation.
The long-term success of HKDC requires
continued feedback and staunch
support from the community anddifferent professions across various
design fields, education, commercial,
voluntary and public sectors.

向社會推廣設計的精神是香港設計中心主
要職責。香港設計中心於 2001 年由業界支持下成立的非牟利機構，並獲政府撥款營運，其工作宗旨在於（一）推廣及表揚傑出的設計；（二）提倡廣泛及策略地應用設
計為企業和社會創造價值；以及（三）教育與設計相關的專業人士和社會大眾，讓他們加強透過設計與創新思維，達致可持續
發展。
香港設計中心的長足發展全賴社會及各界
包括來自不同設計領域、教育界、商界、志願團體、公共機構和專業人士的鼎力支持。

International Alliances 國際聯盟

1

WHAT ISDESIGN?
什麼是設計?

There are numerous definitions ofdesign floating around, and it is a term
open to a multitude of interpretations.
American designer, Charles Eames,
once said design is a plan for arranging
elements in such as a way as best toaccomplish a particular purpose. We
realise the difficulties in proposing an
all encompassing description of design,
but at Hong Kong Design Centre
the particular purpose we strive toaccomplish is to promote and champion
the different functions of design and thesignificant benefits it brings to society.
設計的定義多而廣，不同人對設計的意義
和用途看法迴異。要為設計下一個既確切
又全面的定義並不是輕而易舉的事。美國
設計師 Charles Eames 認為設計是一個計劃，將不同元素精心巧妙地安排組合以成
就某個特定目的。香港設計中心深深明白
設計的涵義並非三言兩語便可道盡，但我們為成就一個重要目的而努力，就是推廣及強調設計多樣的功能，以及它對社會帶來的重大貢獻。

DESIGNIS...

創造價值的工具

設計是...

Multidisciplinary

The Link
BetweenCreativity andInnovation
創意與創新
的橋樑
Design is a planning anddevelopment process,transforming abstract
ideas into desirable objects
and services. It harnesses
consumer insights,
technological feasibility andbusiness viability. Design ismuch broader than aesthetics.
It is linked to functions, easeof manufacturing and delivery,sustainability, reliability, quality
and productivity.
設計是計劃和發展的過程，能轉化抽象的意念成為理想的產
品和服務。設計能駕馭消費者
的眼光、技術可行性和商機。
因此設計超越純粹的美學，它跟功能、生產、運輸、可持續
發展、可靠性、品質和生產力
都息息相關。

2

A ValueCreation Tool

跨界別

An Integral
Part of All
Businesses
與所有業務
不可分割
The value of design stretches
across all industries andsectors – from manufacturing
to services, such as banking,tourism, transport andlogistics. Firms can createa more engaging brandexperience and rewarding
customer relationships
through better design, notjust in products, but also
services, environments, andcommunications.
設計的價值橫跨各行各業，由生產製造到服務業如銀行、旅遊、交通和物流。通過優質設計，企業不單純在產品設計上，而是在服務、環境和溝通各方面皆可創造一個更吸引的品牌經驗和更有價值的客戶關係。

Design should function
at multiple levels. It
requires more than simple
collaboration amongst thedifferent design disciplines.
Participation from areas,such as consumer research,engineering, technology,
strategic planning, business
management, marketing,psychology, anthropology
and sociology are crucial toattaining better design. And
better design equals better
results.

03

設計要於不同層次和其他學科
發揮功能，不但要結合設計本
身的各種學科，還要結合其他
領域包括消費者研究、工程、科技、策略計劃、商業管理、
市場推廣、心理學、人類學和社會學等。更好的設計能達致
更佳的效果。

Design brings value tobusinesses by reducing costs,
improving profitability andincreasing brand equity.
Design has increasingly
become a critical part of theoverall corporate businessstrategy. Designers are natural
innovators by virtue of theirempathy, visual literacy andlateral thinking skills. Moreand more companies aretapping into the expertise ofdesigners to create innovative
business models, products,
services to meet the latentand unfulfilled needs ofcustomers.
Design also has a social value.
Better design means better
living. It brings tangible andsustainable improvements
to our living environment,
making it easier, safer andmore enjoyable.
設計對營商的價值在於能夠降
低成本、增加盈利和提高品牌價值。
設計已日漸成為整體企業營商
策略的重要一環。設計師善於
製造共鳴、富有審美眼光、並具水平思考能力，是與生俱來
的創造者。越來越多公司善用
設計師的專業知識，來創造別
具新意的商業模式、產品和服務，以滿足客戶的潛在需要。
設計還有社會價值。優質設計
就是優質生活，能具體和持續地改善我們的生活環境和質
素，令生活更寫意、安全和愉快。

3

VISI N願景

Establish Hong Kong as a centre
of design excellence in Asia
推動香港成為亞洲的設計之都MISSI N
宗旨

Use design and innovation to drive
value creation and improve thewell-being of society
利用設計和創新來創造價值及改善生活質素

45WHAT WE DO?

5

我們的工作

HKDC holds a wide diversity of programmes comprising design-related
seminars, exhibitions, conferences, workshops, forums, publications andawards, through which we aim to strengthen Hong Kong as a prime
regional centre of design knowledge and attain sustainable competitiveness,
economic prosperity and overall well-being of society through the strategic
use of design.

香港設計中心舉辦廣泛及多元化的活動，包括與設計相關的研討會、展覽、會議、工作坊、
論壇、刊物、獎項及其他項目。希望透過多元化的項目和活動，使香港成為設計知識的匯聚
點，並策略地運用設計來維持競爭力，達致經濟繁榮及社會安泰。

4

CELEBRATINGDESIGNEXCELLENCE
設計獎項嘉許成就

3

1
2
INJECTING DESIGNINTO BUSINESS
營商注入設計To encourage business to embrace
design thinking for value creation
To advance design knowledge andbusiness practices
鼓勵企業善用設計思維作為創造價值的要素
提升設計知識及商業營運方略

NURTURING“DESIGNPRENEURS”
孕育「設計企業家」
To enrich the skills of design-preneurs in:• entrepreneurship• project management• brand-building• marketing and communication• finance
增強設計師營運企業的多元能力：• 業務管理• 項目管理• 品牌建立ENHANCING
COMMUNITY-WIDE
APPRECIATION OF
DESIGN

BUILDING
NETWORKS

加強社會對設計的
認知及參與

建立網絡

To promote a creative culture with wide
understanding of the value of design
and innovation through:To enhance the resourcefulness ofbusiness executives and practitioners ofdesign-related industries through:• Networking• Partnerships• Exchanges• partnerships and public engagement• professional advancement and youth
programmes• awards and exhibitions• communication

加強商界及從事設計相關的專業人士的睿智：向大眾推廣創意文化在設計及創新的價值：• 網絡聯繫

• 社會共融• 建立伙伴關係• 專業發展及青少年項目• 交流• 設計獎項和展覽
• 資訊傳播Recognition and peer acknowledgementof success is an important tool inbuilding a stronger design community.
We run a design awards programmethat celebrates excellence in thefollowing areas:
Design For Asia Award (DFAA)
uniquely recognises outstanding designs
that have been most influential across
Asia
Design Leadership Award (DLA)
celebrates strong corporate leaders
who have applied design to achieve
exceptional business success
World’s Outstanding Chinese
Designer (WOCD) recognises theachievement of Chinese designers fromacross the globe
Hong Kong Young Design TalentAwards (HKYDTA) acknowledge thelatent potential of our young designtalents
要建立一個強勢的設計社區，嘉獎和同儕鼓勵十分重要。我們設有下列獎項表彰優
質設計：

6
RAISING HONG
KONG’S PROFILEAS A DESIGNHUB THROUGH
CREATIVITY ANDINNOVATION
藉創意及創新提升
香港為設計之都
To promote Hong Kong’s designrelated industries and creative ecologies
through:• Projects and engagement• Design promotion and education• Partnerships and networks
香港設計中心透過下列渠道推動香港設計
相關行業及創意生態︰• 舉辦各類設計相關活動項目及鼓勵積極投入參與
• 推廣設計的精神及設計教育• 建立伙伴合作關係及網絡

亞洲最具影響力設計大獎 — 嘉許對亞洲
最具影響力的出色設計。
設計領袖大獎 — 表揚善用設計獲取商業
成就的企業領袖翹楚。
世界傑出華人設計師 — 肯定華人設計師
在全球不同設計領域的貢獻。

• 市場推廣和傳訊• 財務管理6

香港青年設計才俊大獎 — 嘉許有潛質成
為優秀設計師的青年。

7

MESSAGE FROM CHAIRMAN
主席的話

Design is an integral part of all
businesses and involves every aspect oflife. The power and value of design as aturnaround tool for value creation andmaintaining the competitive edge is ofsignificant importance for business andsociety. Many local businesses harnessed
the power of design to weather
through financial storms as the world
experienced economic downturns andmarket competitions.
The SAR Government recognises theimportance of the creative industries andhad identified it as one of six essential
pillars for economic development. In
2009 the Government established
Create Hong Kong to coordinate thedevelopment of creative industries,
as part of Hong Kong’s drive towards
a creative economy. Emphasis is also
placed on the economic integration with
the Mainland market, particularly the
Pearl River Delta region, to inject new
impetus into the local economy.
In alignment with the Government’s
vision and objectives, we organised
several programmes including theReinventing with Design (ReD) 2009 withthe theme of “Reinventing Industries
in the Pearl River Delta” – From “Madein PRD” to “Created in PRD”. The
objective of ReD 2009 was to inspire
small and medium-sized enterprises inHong Kong and across the border totransform traditional industries throughcreative design and innovation. A series
of insightful conferences and workshopswith distinguished international

8

speakers and brand representatives wasorganised by us to provide the necessary
impetus that helped to transform
Hong Kong’s traditional industries,
using the latest design intelligence,
into globally competitive, progressive
entities that are more innovative, robust,
efficient, and appealing. The weeklong ReD 2009 attracted hundreds ofmanagerial professionals and senior
management employees of SMEs indiverse businesses, design industry andthe education sector to participate.
As part of the programme, HKDC had
organised the Design Ex’09 Exhibition
whereby the works of students from six
design academies in Mainland China
had been showcased at the InnoCentre,
highlighting China’s efforts in nurturing
a new generation of designers.
To strengthen closer cooperation
with our immediate neighbour,
Shenzhen, we organised a Shenzhen
seminar during ReD 2009 in June. In
addition, we had jointly organised with
Shenzhen Industrial Design Profession
Association “Shenzhen Industrial
Design Forum” in December. We had
also participated with the Hong Kong
Trade Development Council in a seriesof seminars on branding and creativity
in the PRD during the year. We willcontinue to work closely with cities in
the PRD on design-related projects andinitiatives and forge new partnerships
with professional associations andorganisations. With Hong Kong’s edge
in design and its closer economic
integration into PRD’s development on
all fronts, HKDC has a leading role toplay in deepening our collaboration with
the PRD cities.
Debuted in 2002, the Business of
Design Week is now recognised as
Asia's leading annual event on design,
innovation and brands. France was thepartner country of BODW 2009. Theinternational event brought together
design masters, business leaders andcreative legends in the field of design
and innovation from France andother countries. They engaged theparticipating designers, business leaders,educators, SMEs and the public in aseries of exhibitions, forums, outreachand networking programmes. Morethan 50,000 participants, with 100

prominent international speakers, andover 270 regional and international
journalists attended the week-longevent.
To further put Hong Kong’s designs onto
the world stage, we have embarked, ina partnership with the SAR Government,
on a multi-faceted programme - “HongKong: Creative Ecologies – Business,
Living, Creativity” to promote theenergy, style, innovation and branding
power of Hong Kong’s designers andbusinesses at the Shanghai Expo 2010
from May to October 2010.
Design also has a social value. Better
design contributes to better living.
HKDC will continue to organise largescale events to raise the public’s
awareness of the strategic role design
plays in business value creation andgenerating community benefits. Efforts
in this area included the “Antoine
Manuel Graphic Village Exhibition”
which boasted a record number ofmore than 100,000 visitors. The “Social
Energy – Contemporary Communication
Design from the Netherlands” exhibition
featured 300 contemporary designs by
11 founders and trailblazers in various
fields of communication design from thecountry.
Nurturing Hong Kong’s precious humancapital and creative talents is key toensuring sustainable development in
the design and creative industries. To
achieve this objective, we enhanced
the scope and enriched the contents ofvarious flagship youth programmes suchas Design to Empower and Discover
Design. They are designed to instill insecondary students the knowledge
on creative thinking and problem
solving skills through deploying design
processes in their everyday lives.

設計是各行各業中不可缺少的部份，亦涉
及生活不同層面。設計是升級轉型的工具，其力量能為商業及社會創造價值，是保持競爭優勢的重要元素。在經濟衰退及
市場激烈競爭的夾擊下，許多本地企業均憑藉設計的力量，成功渡過金融風暴。
香港特區政府了解創意產業的重要性，將
它納入六大新支柱產業，銳意發展。2009年，香港政府成立了「創意香港」，隸屬商
務及經濟發展局，旨在推廣設計和創意；
同時又推出了「創意智優計劃」，促進創意產業的發展。這是政府一項扶植創意產業發展的長遠計劃，協助香港邁向多元化面
向高增值的經濟道路。此外隨著香港內地
經濟日趨一體化，特別是跟珠江三角洲各
城市的緊密合作和交流，能為本地經濟注
入新動力。
為配合政府的願景和目標，我們舉行了幾
項活動，包括以「珠三角工業的再創造－
從『珠三角製造』到『珠三角創造』」為題
的「設計創新機 2009」。它旨在鼓勵香港，甚至內地的中小企業，通過創意設計
和創新，推動傳統工業轉型。香港設計中心亦舉辦了一系列具前瞻性的會議和工作坊，廣邀傑出的國際演講者和品牌代表參
與，分享如何以設計，推動香港傳統工業
的發展，加強香港於國際舞臺上的競爭能
力，打造香港成為一個更創新、更穩健、
更具效率和更具吸引力的城市。為期一周
的「設計創新機 2009」吸引了數以百計來
自各中小型企業，設計業和教育界專業人
士和高層管理人員參與。與此同時，內地
設計教育近年有長足的發展，香港設計中心舉辦的Design Ex'展覽 ，於創新中心內

展出了中國內地六大設計院校學生的作
品，突出中國培育新一代設計師的努力及成果。
為加強我們毗鄰深圳之間的緊密合作，我們於 2009 年 6 月「設計創新機 2009」舉
行期間與深圳市工業設計行業協會合辦了
一場研討會。此外我們於１2 月與他們合辦了「深圳工業設計論壇」。同時我們更與
香港貿易發展局巡迴珠三角多個城市參與
有關品牌和創意的講座。我們會繼續與珠
三角的城市緊密合作，進行有關設計的項
目，並積極與更多專業協會和組織建立新的夥伴合作關係。憑着香港設計產業的優勢，配合其經濟上跟珠三角的緊密發展，
香港設計中心將擔當更重要的角色，促進
香港跟各個珠三角城市的合作。
「設計營商周」於 2002 年首次亮相，它在
設計、創新和品牌管理領域中被視為亞洲區一年一度的旗艦活動。法國是 2009 年
度「設計營商周」的夥伴國家。是次活動
匯集了法國及世界各國的設計名師、企業
領袖以及設計與創新領域的精英。「設計營商周」讓設計師、企業領導人、學者、
中小企和大眾人士參與一系列的展覽會、
研討會、外展項目和交流活動。為期一周
的「設計營商周」成績斐然，超過 100 位
國際知名講者出席，吸引超過 50,000 人
參與，有超過 270 位地區性和國際性記者
廣泛報導。
為了讓香港設計進一步走進世界舞臺，我們正籌備一個多元化的展覽項目－「香港：創意生態－商業、生活、創意」，於 2010
年 5 月至 10 月上海世博會期間舉行。

設計有其社會價值。好的設計能創造優質的生活。香港設計中心舉辦大型活動，讓
公眾深入認識設計如何創造商業價值和為社群帶來裨益，例如「Antoine +Manuel
平面設計展覽」，這個活動參觀人數錄得
10 萬。另外「社會能量－當代荷蘭設計展
覽」精選了 300 件來自荷蘭當代 11 位不同
傳訊領域的創始人和開拓者的作品。
培育香港創意人才是確保本地設計和創意產業持續發展的重要元素。為此我們更積
極籌辦以年輕人為對象的設計教育項目，
並豐富其內容，如「從『設計思維』出發」
和「設計體驗營」。這些活動鼓勵中學生在
日常生活中多利用設計，從而培養他們的
創意思維和增強解決問題能力。
展望來年，香港設計中心會繼續積極跟本地及海外的相關設計組織、專業協會和學者等，建立緊密的夥伴關係，務求擴大香
港設計中心的工作成效和影響力，並繼續
努力不懈完善各項目，以達致高質素為終極目標。

Victor Lo 羅仲榮 GBS, JP
Chairman, Board of Directors
董事會主席

Looking ahead, HKDC will continue
to actively engage and foster closer
partnerships with local and overseas
design-related organisations,professional associations and academics
to maximize the impact and value of
our work, expand reach and strive toimprove the quality delivery of ourprogrammes.

9

MESSAGE FROM EXECUTIVE DIRECTOR
行政總裁的話Design as a business turnaround tool
was a core direction of the business atHong Kong Design Centre (HKDC) forthe past year. The financial crisis brings
both challenges and opportunities toenterprises. A key element of our public
mission is to encourage corporations of
all sizes and the general public in Hong
Kong to embrace design thinking and beaware of the power of design. Duringbusiness transformation, corporations
need to equip themselves with design
management knowledge and strategies
for deploying design as part of theirbusiness. By harnessing the powerof creativity and design, corporations
would stand a better chance to survive
and achieve sustainable development.
HKDC helps corporations to understandthat design is a crucial strategic
component in their overall product orservice delivery from concept. Design
helps differentiate products andservices from competitors throughvalue, functionality, quality and user
experience. HKDC encourages local
businesses to be more creative andresourceful in brands and design,design management, protection anduse of intellectual properties. Theinternational flagship programme ofBusiness of Design Week (BODW) andcountry partner of the programme
provide ample opportunities for sharing

10

with international design masters
and business leaders through forums
and exhibitions. More learning andexchange opportunities are provided
through Reinventing with Design (ReD)
forums and workshops where design
practitioners and business executives
are taken through ways on how design
could be deployed to solve identifiableproblems or create business value.

In pursuit of its public mission, HKDC
counts on the support from the SAR
Government, business sector andthe community. In the past year,
we continued to expand reach andstrengthen our cooperation andcollaboration with a host of government
agencies, design-related, professional
and industrial organisations both locally,on the mainland and abroad.

The “Design for Designers” programmeaims to help designers and design
professionals advance their professional
knowledge, be more knowledgeable
as entrepreneurs and be informed oflatest market trends. The HKDC Awards
provide a platform for designers andbusiness leaders to celebrate design
excellence and design leadership. HKDC
also provides a Design Directory fordesign practitioners and consultants toconnect with those in search of design
or consultancy expertise. The public
service programme aims to work withgovernment agencies to deploy design
thinking and design with the purpose ofachieving better public service delivery.
Through pilot cases, HKDC aims tohelp develop design-based user-centric
methodologies on public projects forreference by government agencies or
the public sector.

Operating on government funding,
HKDC is obliged to make good use of its
resources in a responsible and prudent
manner. We have taken measures toprogressively strengthen our corporate
governance and improve our cultureof work to foster accountability,
cooperation and collaboration. We
will continue to strengthen deliveryof our programmes for quality,
relevance to industry development
and impact. We will also strengthen
the identity and positioning of HKDC
as a unique organisation to influencecreative industry development throughdesign and innovation. Our flagshipprogrammes and linkages with mainland
China and the rest of the world willcontinue to place Hong Kong as aninternational design centre in Asia.

Furthermore, HKDC has initiated manyoutreach programmes to promote
design in the community. The DETOUR
programme organised by the Hong
Kong Ambassadors of Design, a sisterorganisation of HKDC, has embraced
a rich mix of creative programmes
engaging the public through exhibitions,design markets, workshops and social
networking functions. HKDC has also
embarked on programmes to inspiresecondary school students with creative
thinking. Design to Empower is a
showcase initiative whereby students
learn through designing their monsters
and other creative learning experience.
Design is part of our everyday life andthe ultimate goal is to boost creativity
and innovation in our society.

With great enthusiasm, I look forward
to fostering closer cooperation with ourdiverse stakeholders and developing
HKDC as a cradle of inspirations toadvance creative industry development
and society progress through projects,
fellowship, events and communication.

過去一年，香港設計中心的活動是以推廣
設計作為企業轉型升級的策略工具為主要方向。金融海嘯為企業帶來極多挑戰，但亦為他們製造轉型的契機。香港設計中心
公眾使命其中的重要一環是鼓勵各大小企
業及香港大眾擁抱設計思維及明白設計的龐大力量。面對營商模式的轉變，企業需
要裝備更多的知識，更周詳的戰略，並深化運用設計以加強本身的睿智和持續競爭優勢。
香港設計中心讓企業了解到在提升整體產品或服務質素的過程中，設計是關鍵的策
略元素。設計不單是有關外觀美感，它亦
能在價值、功能、質素及用家經驗方面發
揮優勢，讓產品和服務於芸芸競爭對手中
脫穎而出。香港設計中心鼓勵本地企業在品牌、設計管理及知識產權的創造和保護方面發揮創意和訂下策略。每年的「設計營商周」及其伙伴國家的多項活動，包括
研討會和展覽等，為國際設計大師及商界
領袖提供促進交流和合作的機會。此外，設計從業員和企業行政人員可藉著我們舉辦「設計創新機」之研討會及工作坊了解
如何利用設計解決實務問題及為企業創造
新價值。
針對設計師範疇，我們所舉辦的項目旨在增強本地設計師的睿智、豐富他們的專業
知識，讓他們掌握環球市場的最新動態，
以培養出一眾設計師成為富創意與商業知識的設計企業家。另一方面「香港設計中
心大獎」為設計師及商界領袖提供平台，
以表揚傑出的設計成就及企業領袖對設計
的推崇。在促成設計業與商界合作方面，
香港設計中心所提供的設計指南網上平台
讓企業尋找合適的設計及顧問服務。在公共服務層面，我們與政府部門合作展開公營服務設計項目，推動其採用設計思維，讓公營機構為社會大眾提供更優質的服務。透過參與「以用家為本」的設計先導
計劃，香港設計中心將有關的寶貴經驗供
其他政府部門及公營機構作為參考。

計市集、工作坊及交流活動等，藉此把設
計的意識融入社區生活當中。此外，香港
設計中心亦舉辦針對青少年的設計教育活動，以鼓勵中學生多運用創意思維，這包括以設計怪獸為主題的「創意學習系列－
從『設計思維』出發」項目。設計是我們日
常生活的一部份，而香港設計中心最終目
標是加強社會大眾的創意和創新。
香港設計中心在履行公眾使命的過程中，有賴政府，商界和社會的鼎力支持，以推動相關項目。過去一年，我們跟本地、內
地及海外的設計組織，以及各政府部門和專業協會緊密合作。各界的支持，讓我們舉辦的活動能發揮最大效用和取得佳績，同時讓所有參與組織及機構獲得裨益。
作為一間受政府資助的機構，香港設計中
心必須以審慎和負責任的態度運用一切資源。我們採取措施加強管理，以鞏固企業
管治。我們亦深化了企業文化，進一步提
高各項活動和項目的質素及影響力，期望香港設計中心能建立良好企業形象，工作獲得設計業界的廣泛認同。藉著我們的旗艦項目和工作，以及與中國內地和國際的聯繫，香港將繼續作為亞洲區內重要的國際設計中心。
我熱切期待跟不同組織建立更緊密的合作
關係，同時亦期望香港設計中心能發展成為創意搖籃，透過各項計劃、聯繫合作、活動及不斷溝通，以加強創意產業的進一
步發展及提升其在社會上的影響力。

Dr Edmund Lee 利德裕博士
Executive Director
行政總裁

香港設計中心亦積極展開多項設計推廣外
展活動，例如與我們的姊妹機構「香港設計大使」合辦之「設計遊」，讓大眾投入參與一連串別具創意的節目，包括展覽、設11

OVERVIEW OF HKDC’S ACTIVITIES AND PROGRAMMES
年度回顧

8

6

2

1
7
4

3

MAR 2009

First Session of “Design as a
Turnaround Strategy” Roundtable
Luncheon Series

APR 2009

Free Intellectual Property
Consultation Service(apr 2009 - mar 2010)3

Forum on Creative Entrepreneurship

Reinventing with Design (ReD)

Seminar for Intellectual Property
Culture Series (II)JUL 2009

Pilot Project of User-Centric
Approach Design with Hongkong
Post(aug - oct 2009)4

Discover Design(jul - aug 2009)5

Overseas Master Class in Shoes andAccessories Design

SEP 2009

MAY 2009

DesignEd Mart

Third Session of “Design as a
Turnaround Strategy” Roundtable
Luncheon Series

Second Session of “Design as a
Turnaround Strategy” Roundtable
Luncheon Series

AUG 2009

Design for Asia Awards Lecture
Series (I)Social Energy - Contemporary
Communication Design from theNetherlands

Hong Kong and Shenzhen Design
Exhibition(sep - nov 2009)

JUN 2009
2

Seminar for Intellectual Property
Culture Series (I)Entrepreneurship for Design andCreative Business Programme(jun - sep 2009)12

Design Forum on “Energize Your Life
with Art and Design”

1

Design to Empower
Project on - Learning Design thru
Monster(sep 2009 - apr 2010)5

9

OCT 2009
Seminar for Intellectual Property
Culture Series (III)Design for Asia Awards Lecture
Series (II)6

Ready to Go? Saturdays in Design
Series I - Eco Saturdays: Bridging
Sustainability to Life

Public Lecture by Antoine Andiau
and Manuel Warosz

Media Launch of "Design Cities" TV
SeriesAntoine + Manuel Graphic Village
Exhibition(nov 2009 - feb 2010)

Ready to Go? Saturdays in Design
Series II - Heritage x Art x Design(dec 2009 - jan 2010)

Business of Design Week (BODW)(nov - dec 2009)

Design Ex’09(dec 2009 - jan 2010)
Other Learning Experience(dec 2009 - jan 2010)

DEC 2009

MAR 2010

Brand Asia

NOV 2009

DesignEd Asia

The Ambassadors’ Ball

InnoAsia

Building Asia Brick-by-Brick 2009 My Cultural City

Shenzhen Industrial Design Forum
Business of Intellectual Property
Forum

Creative Hong Kong Exhibition

9

Ready to Go? Saturdays in Design
Series III - Design to Make Taste:
Rediscovering Senses through
DesignGlobal Desgin Network

DMI Workshops Series by Peter
Philips7

IDT Expo

DETOUR(nov - dec 2009)8

HKDC Awards Presentation
Ceremony

13

DESIGNFOR
DESIGNERS
設計師

Free Intellectual
Property
Consultation
Service
免費知識產權諮詢服務(4/2009 – 3/2010)
In cooperation theFederation of Hong
Kong Industries (FHKI),
Hong Kong Design
Centre (HKDC) continued
to arrange free intellectual property
consultation service for local designers,

design firms and SMEs. The service’s
objective was to help these companies
and designers to legally protect original
designs and copyrights of new products,
computer software, company logos andbrand names against counterfeiting.
This year a total of 96 sessions wereconducted for 187 SMEs and design
companies. A consultant from FHKI
was invited to each session to answer
questions on intellectual property fromclients.

權的商業活動。今年度，香港設計中心為
187 間中小型企業和設計公司提供合共 96
節諮詢服務，由香港工業總會的顧問即場
解答知識產權上的疑難。

香港設計中心繼續與香港工業總會合作，
為本地設計師、設計公司和中小型企業提供免費知識產權諮詢服務。服務目的是協
助這些公司和設計師以法律途徑保護自己的原創設計和新產品的版權、電腦軟件、公司標誌和品牌名稱等，以打擊假冒及侵

Intellectual
Property Culture
Series知識產權文化系列(3/6, 8/8 and 15/10/2009)
HKDC, the Federation of Hong Kong
Industries (FHKI)and Hong Kong
Coalition for Intellectual Property Rights
jointly initiated this series of seminars
on intellectual property. Dr Alex Lau
from the Intellectual Property Centreof the FHKI was invited to conduct theseminars. The topics of the seminars
were: Trade Mark Design Management;
Registered Design and CopyrightProtection; and Brand Management
and Franchising/ Licensing. The threeseminars attracted a total of 209
participants.
這個關於知識產權的研討會系列，由香港
設計中心、香港工業總會和香港知識產權
保護協會聯合舉辦，來自香港工業總會知
識產權中心的劉帥賢博士獲邀主持。主題
包括：商標設計管理、註冊設計與版權保
護和品牌管理與特許加盟╱許可使用合同。三場研討會共吸引 209 位參加者。

Communicating
Benefits
Design is more than meets the eye. Design is about communicating benefits.
Design is not about designers. Design is not an ocean it’s a fishbowl. Design iscreating something you believe in.
設計不只限於外觀美；設計是關於傳遞它產生的裨益。設計不是關於設計師。設計亦不是深奧如汪洋，它是可公開讓大眾欣賞和理解的東西。設計是創造出你堅
信的東西。
Chuck Green, LogicArts Corporation
Principal 總裁

15

DESIGN FOR DESIGNERS
以設計師為對象的項目

Entrepreneurshipfor Design &Creative Business
Programme 2009
志在創業
設計與創意工業 2009(26/6 – 18/9/2009)This certificate
programme accepted
its 3rd intake in 2009,
following the successof the two intakes
the previous year. Comprising seventaught modules and a one-day visit
to companies and establishments ina cluster of cities in the Pearl River
Delta, the course otherwise simply
known as “7+1”programme was jointly
organised by HKDC and the Chinese
University of Hong Kong’s Center for
Entrepreneurship. The programme
aimed to stretch the boundary ofcreative and design education in Hong
Kong to respond to the rapidly changing
business landscape and to enhance andempower designers and operators ofcompanies in the design and creative
industries with a wide array of businessand commercial knowledge and skills.
30 entrepreneurs in design or creative
business enrolled and joined “What’s
Up in China: One-day visit to Shenzhen
and Shunde” on 31 October 2009.

Overseas MasterClass in Shoes
and Accessories
Design:Designing Detailto Create Icons
海外設計大師班－
鞋履及配飾設計：
以細緻設計創建圖標
(13 – 24/7/2009)
In collaboration with Domus Academyin Milan in Italy, HKDC organised thisadvanced design training course toprovide participants an opportunity togain inspirations from Italy’s fashion

16

They were able to meet the government
officials and people in the design andmanufacturing industries in Pearl River
Delta. HKDC launched the first full-day
hands-on workshop on Accounting for
Design Professionals in March 2009 to
deepen designers’ knowledge on businesssubject. This was an extended programme
based on one of the modules in the 7+1
programme. An experience-sharing session
took place in May in which Prof Bernard
Suen of Center for Entrepreneurship at
CUHK, Winnif Pang, Chairman of Hong
Kong Designers Association and Walter
Ma, Chairman of Hong Kong Fashion
Designers Association, had an insightful
discussion on the developments of thecreative industry in the Pearl River Delta
region.
延續前兩年的成功，這個由香港設計中心與
香港中文大學創業研究中心聯合舉辦的證書culture. The course focused on fashion
accessories, including footwear,
handbags and leather goods. During theten-day programme comprising lectures,studio visits, professional practice
sharing sessions and workshops,
participants learned from the leading
designers and academics the secretsof putting theories about fashion
accessories design into practice. They
also had the chance to experiment with
innovative design methodologies andacquire comprehensive knowledge inareas of fashion accessories, such as
new materials, new shapes and new
trends. Upon completion of the course,
participants who met
the conditions set by
HKDC and Domus
Academy wereawarded a Certificate
of Attendance eachby the academy.

計劃在 2009 年展開第三次招生。計劃包括七個學習單元，和珠江三角洲城市企業的一天考察團，可簡稱為「7+1」課程。課
程旨在擴大香港創意和設計教育的範疇，
以應對瞬息萬變的營商環境，並提高和增
強設計師和設計創意業營商者，在業務和
商業方面的知識和技能。30 位參加課程的
設計企業家，於 10 月 31 日參加了一天考察團，獲安排參觀順德及深圳創意園和訪問在當地從事創意及設計業務的公司。此外，香港設計中心於 2009 年 3 月首次推出
一天實用工作坊，並以「志在創業—設計
師學會計」為題，深化設計師對營商的知識。這是「7+1」課程的一個延伸學科。另
外，5 月舉辦了一個經驗分享環節，香港
中文大學創業研究中心項目總監孫耀先教授，香港設計師協會副主席彭志江，和香
港時裝設計師協會副主席馬偉明，精闢地
分享了珠三角創意工業的發展。

Hong Kong Design
Centre Awards(HKDC Awards)

Conof. Shredder
DFA 2009 Grand Award winner2009 亞洲最具影響力設計大獎得獎作品

香港設計中心設計大獎
(8 –12/2009)香港設計中心跟意大利米蘭的多姆斯設計學院合作，舉辦一項設計進階課程。讓學
員在感受意大利時尚文化的同時，能獲得
創作的靈感。課程側重於時裝配飾，包括鞋履、手袋和皮革製品。為期十天的課程
包括講座，參觀工作室，專業人士實踐經驗分享會和研討會。參與者跟著名設計師
和學者學習，從而了解實踐時裝配飾設計
理論時的竅門。他們可以嘗試運用創新設
計方法，也能從課程中掌握到全面的時裝
配件知識，例如最新的材料、形狀和趨勢。完成課程的學員，又同時符合香港設
計中心和多姆斯設計學院訂立的條件，便會獲發修業證書。

The HKDC Awards are conferredannually to acknowledge theoutstanding achievements of excellent
design practitioners, business leadersand commercial entities that have madesignificant contributions in developing
design, or enhancing the standardof living through the application ofdesign. The HKDC Awards Presentation
Ceremony in 2009 took place at a Gala
Dinner on 4 December at Hong Kong
Convention and Exhibition Centre.
每年，香港設計中心設計大獎都會頒贈獎
項予優秀的設計從業員，商界領袖和商業機構，以肯定他們以設計創造價值方面的傑出成就。他們在設計發展上作出了重大
貢獻，亦通過設計，提高了人們的生活水平。2009 年香港設計中心設計大獎頒獎典
禮，於 12 月 4 日在香港會議展覽中心的周年頒獎晚宴上舉行。

Dolphin (Vegetable Slicer)
DFA 2009 Bronze Award winner2009 亞洲最具影響力設計銅獎得獎作品

The Grand Forbidden City: The Imperial Axis
大紫禁城－王者的軸線
DFA 2009 Grand Award winner2009 亞洲最具影響力設計大獎得獎作品

17

DESIGN FOR DESIGNERS
以設計師為對象的項目

Design for Asia
(DFA) Award亞洲最具影響力
設計大獎The DFA Awardis presented
to excellent
designers andcompanies fromaround the world in recognitionof the significant impact on
the Asian lifestyle made by theircommercial projects. First launched in
2003, the DFA Award has credited over
100 outstanding innovative designs
that have remarkably re-shaped thecourse of Asia’s development in the pastseven years. In 2009, the DFA Award
highlighted the growing trend of ecoconsciousness. A total of 495 entries
from 14 countries were submitted.
Among all entries, many echoed theeco-conscious theme and offeredviable solutions to the pressing global
environmental issues. The judging
panel, which consisted of internationallyrenowned experts, selected 63 superb

and innovative designs, ranging frombio-degradable tableware, a hybridelectric vehicle, a wind-powered lamp
to a school in northern India, andhonoured them with a DFA Award each.
亞洲最具影響力設計大獎（DFA Award）的設立，旨在鼓勵世界各地優秀的設計師和公司，表揚他們能善用反映或影響亞洲及
其生活風尚的卓越設計，還有創造的商業成就。大獎於 2003 年設立以來，超過 100
個優秀創新設計已獲嘉許，這些設計在
過去 7 年，顯著地塑造出亞洲發展的新方向。2009 年的DFA突顯了全球關注環境生態的趨勢。來自 14 個國家的參賽者共提交
了 495 項參賽作品，當中許多以環保意識

WASARADFA 2009 Grand Award winner2009 亞洲最具影響力設計大獎得獎作品

為主題，為迫在眉睫的全球環境問題提供
可行的解決方案。由國際知名專家組成的
評審小組選出 63 個精湛和創新的設計，評選為DFA大獎得主，當中包括可被生物分
解的餐具、混合動力電動汽車、風力發電
燈和一所建於印度北部的學校。

世界傑出華人設計師

AMG’s Project ‘Re:Born’ - Huiyi-Huili
奧邁思再生再來計畫－回憶回力
DFA 2009 Grand Award winner2009 亞洲最具影響力設計大獎得獎作品

DesignLeadershipAward (DLA)18

The WOCD was
first presented
in 2004. The
awardees have tobe successful and respected designersof Chinese descent and devoted toserving as a role model inspiring Chinesedesigners of the next generation. The
2009 WOCD went to Ma Ke, fashion
designer and founder of Wuyong Studioin China. In 2007, she was invited topresent her collection at Paris Fashion
Week 2007. Ma was also the first
Chinese designer invited to show her
designs at the Paris Haute Couture
Week in 2008. In 2006, she was named“Best International Chinese Fashion
Designer of 2006” by Modern Weekly,

Hong Kong
Young Design
Talent Awards(HKYDTA)
香港青年設計才俊大獎

設計領袖大獎
Introduced in
2004, this award
recognises abusiness leader
who has applied design to achieve
impressive commercial success. Past
DLA winners were all significant leaders
representing different business domains
and had contributed to the advancementof human lifestyle in one or more
aspects. The winner of DLA 2009 was
Higge Hvid, CEO of INDEX: a not-for-

World’s
Outstanding
Chinese Designer(WOCD)

profit design promotional organisationin Denmark. Since assuming her current
role in 2002, Hvid has helped INDEX:
position itself in the global design sector.
INDEX: organises the INDEX: Award,
encourages, celebrates and drives theimplementation of the “Design to
Improve Life” strategy among a fastgrowing network of designers, businessand political leaders, academic thinkers
and design students in 78 countries.
Meanwhile the organisation operates
year-round international programmes tointegrate design process into education,business and political settings. DLA
is organised by the Commerce andEconomic Development Bureau of theHong Kong SAR Government alongwith HKDC.

自 2004 年設立的設計領袖大獎（DLA），
旨在表揚以設計實現卓越成就的商業領袖。過去的得獎者皆為不同商業領域中傑
出的領導者，亦對人類的生活方式作出貢獻。2009 年設計領袖大獎的得獎者是丹麥
INDEX：公司的行政總裁Higge Hvid 女士。
INDEX：乃丹麥一個非牟利設計推廣組
織。Hvid於 2002 年重新任職INDEX：成功
地令INDEX：在全球設計界中佔一席位。
由INDEX：主辦的「INDEX：大獎」旨在鼓勵來自 78 個國家的設計師、商界與政界
領袖、學術界思想家和設計系學生，推行「以設計改善生活」這個策略。同時，組織
全年也會舉辦國際性項目，讓設計能整合
於教育，商業和政治環境之中。設計領袖
大獎由香港特別行政區政府商務及經濟發
展局與香港設計中心聯合舉辦。

Organised since2005, the main
objective of theHong Kong Young
Design Talent Awards is to identify
and encourage up-and-coming young
local practising designers and design
students to undergo training or work
attachment at reputable organisations
abroad. While overseas, they play therole of ambassadors to promote Hong
Kong’s design sector. They are expected
to return to Hong Kong to contribute tosociety with their enhanced knowledge
and enriched experience. This year, four
practising designers and two design
students received a sponsorship each.
Six other outstanding candidates were
each credited with a merit award. The
sponsors of the HKYDTA included

and in 2007, named “Best Asian
Fashion Designer” by ELLE Style Awards
2007 in Hong Kong. Her designs
were exhibited at the V & A Museum
and Design Museum in London.
Throughout her career, Ma has been
dedicated to spreading the message
of environmental consciousness, world
peace and harmonious co-existence
between mankind and all species that
inhabit the world through her creative
works. WOCD is co-organised by theCommerce and Economic Development
Bureau.

師，以及 2007 ELLE Style Awards亞洲最具風格時裝設計師大獎。她的設計曾在倫敦
V＆A博物館和倫敦設計博物館內展出。在她的職業生涯中，馬可一直通過自己的創作，帶出環保意識、世界和平的訊息，以及提倡人類和世上不同物種和諧共存的理念。世界傑出華人設計師大獎由香港設計中心與商務及經濟發展局聯合舉辦。

世界傑出華人設計師大獎（WOCD）於2004 年設立。得獎的華裔設計師必須有出眾的成就，在華人社會中備受推崇，並致力於鼓勵中國新一代設計師，成為他們的榜樣。2009 年獲嘉許為世界傑出華人設計
師的馬可女士，是一名時裝設計師和中國
無用工作室的創辦人。2007 年，她獲邀參加巴黎時裝周 2007，首次展示她的作
品「無用之土地」。馬可亦是首位被邀請到Paris Haute Couture Week 2008 發佈其新作的華人時裝設計師。2006 年，她被《週末畫報》評為 2006 全球傑出華裔時裝設計

Commerce and Economic Development
Bureau, Create Hong Kong, Domus
Academy in Italy, Hong Kong Polytechnic
University and Vocational Training
Council’s Design Education Fund.
香港青年設計才俊大獎（HKYDTA）自 2005
年設立以來，一直鼓勵積極進取和傑出的
本地青年設計師和設計系學生，贊助他們
到海外進修、接受培訓或到信譽良好的機構實習。於海外實習期間，得獎的青年設
計才俊肩負起設計大使的使命，推廣香港的設計業。回港後，他們便憑着豐富的知識和經驗回饋社會。今年，四位青年設計

師和兩名設計系學生獲得大獎和贊助；另
外有六位優秀青年設計才俊獲頒發優異獎。香港青年設計才俊大獎贊助單位包括︰香港商務及經濟發展局創意香港、意大利多姆斯設計學院、香港理工大學和職
業訓練局設計教育基金。

19

DESIGN FOR DESIGNERS
以設計師為對象的項目

Design for Asia
Awards Lecture
Series亞洲最具影響力
設計大獎講座系列(18/9 and 7/10/2009)

DMI Workshop
Series 2009
DMI 工作坊系列 2009(13 and 14/11/2009)This specialised workshop series
engaged 35 designers, design managers
and design professionals in a two-day
event which aimed to equip themwith the essential tactics and skills totransform design and innovation into
high-value business resources. The series
was organised by HKDC and Design
Management Institute (DMI). The session
on Day 1 focused on “Creating the

To tie in with the promotion of the
Design for Asia Awards, HKDC held alecture series with two sessions. The firstsession was conducted by Kelley Cheng,
creative director of the Press Room
Publishing Consultancy of Singapore.
She spoke on the topic “Design on
Asian Perspective”. The second session
was jointly hosted by Michel de Boer,
creative director of Studio Dumbarin the Netherlands who discussed“Suspicion! Democracy!”, and Mark
Dytham of Klein Dytham Architecture in
Japan who explored “4P- Projects, Paint,
Phones and Pecha Kucha”. Each session
attracted 150 participants.

為推廣亞洲最具影響力設計大獎，香港
設計中心舉辦了兩場系列講座。第一場
講座由新加坡The Press Room Publishing
Consultancy的創作總監鍾瑞玲主講，題目
為「亞洲設計前景」。第二場講座由荷蘭Studio Dumbar的創意總監Michel de Boer
和日本Klein Dytham建築事務所的Mark
Dytham共同演講。前者探討「懷疑！民主！」，後者則探討「四‘hua’－計劃、繪畫、電話、閒話 」。每場講座吸引 150 人
參加。

Perfect Design Brief” and Day 2 was on“Making the In-House Design Function
a Strategic Competency”. The speakerPeter Philips of DMI is an internationallyrecognised expert. He shared the tips
about how to develop a well-crafted
design brief. He also explained how
the process could stimulate creative
thinking, shorten the completion time
for a project and practically guarantee
expedient approval for a design solution.
The workshop also gave participants
ideas about how design functions could
restate their added business value to theorganisation in a clear and concise way.
Meanwhile it took a fresh look at thepresent role design functions play in theorganisation as many businesses werebeing downsized.

工作坊系列由香港設計中心和美國設計管理學會合辦，為期兩天的工作坊吸引 35
位設計師、設計經理和設計專家參與，加強將設計和創新思維轉化為高價值商業資源的戰略和技巧。第一天的工作坊主題是「創造完美的設計綱要」；第二天的主題為「如何發揮設計部門的策略性職能」。工作坊由國際知名專家、設計管理學會的Peter
Philips主持，他向參加者分享製作精妙設
計綱要的竅門，並闡釋如何在過程中激發
創意思維及縮短項目的完成時間，還有保證設計方案能被採納的方法。參加者亦可
認識到如何利用設計的功能，明確和簡潔
地彰顯自己在機構中所注入的商業價值。
同時，在現今企業規模緊縮的情況下，展
示出設計功能所發揮的嶄新作用。

Hong Kong
Design Directory
香港設計指南Hong Kong Design
Directory (www.
designdirectory.hk)
was created in 2008.
The main objectiveof the design directory is to provide
a comprehensive online database of
professional designers and design firms
in Hong Kong. The first of its kind, thedesign directory is a quick and easyinterface for potential users of design
around the world to identify design
service available from Hong Kong andaround the world. To increase theawareness of the directory amongtarget users, HKDC initiated a series ofpromotional activities throughout theyear. For instance, HKDC promoted the
directory at the “Creativity in Business
Forum in PRD” organised by the HKTDC.
As of March 2010, over 1,900 individual
design firms were registered to theservice. More than 30,000 monthly
regular visits and more than 300,000
monthly click rate were recorded.

香港設計指南 (www.designdirectory.
hk) 於 2008 年啟用。其主要目標是提供一個全面的網上資料庫，方便用家尋找香港
專業設計師和設計公司。香港設計指南是
同類服務中的始祖，提供了一個簡潔的平台，讓世界各地的用家，能尋找香港和世
界各地的設計服務供應商。為了讓更多的
目標用戶認識設計指南，香港設計中心展
開了一連串宣傳活動，例如在香港貿易發
展局主辦的「香港• 創意• 品牌」珠三角研
討會系列上推廣設計指南。截至 2010 年 3月，超過 1,900 家來自 20 個設計類別的香港設計公司已註冊了這項服務，每月超過
30,000 人次定期到訪網站；而每月點擊率更超過 30 萬次。

A Study on Hong
Kong Design
Index

deployment of design in mainstream
industrial or business process. The
focus of the index is on the factors
unique to Hong Kong and criticalin nurturing a design culture. It also
draws on the concepts from world’s
best practices from the UK, USA andAustralia. Elements such as hardand soft infrastructure and external
environmental factors such as social andcultural factors critical to nurturing adesign culture are also reflected in theindex.

香港設計指標研究
Further to the Baseline Studies inCreative Industries of Hong Kong in
2003, HKDC has initiated a study todevelop and construct an index tomeasure the dynamics of the local
design industry. The study aims toconstruct a framework which mapped
the current dynamics of the designindustry and identify areas of strengthand deficiencies. It may assist various
parties for the future development ofdesign-related education, training and20

www.designdirectory.hk

繼 2003 年香港創意產業參考基線研究
後，香港設計中心開展了一項研究，為香
港設計業建立和製訂一個客觀基準指標。
研究目的在於反映目前設計業的動態，並識別出當中的強弱之處。指標可協助各界
制訂未來設計教育和培訓的發展方向，以及協助在主流工業或商業流程中引入設計
元素。這次研究參考了世界各地相關項目
的傑出概念，例如英國、美國和澳洲。而
指標著重香港獨有的因素和設計文化的培
養，有效反映本地基建項目的軟、硬件和
不同的外圍因素，例如培育社會設計文
化時不可或缺的社會和文化因素。

21

DESIGNFOR
BUSINESS AND
PUBLIC SERVICE
商界和公營機構

Reinventing
with Design
設計創新機(16 – 21/6/2009)
The week-long annual
Reinventing with Design(ReD) programme
was first organised in2006. The main objective of the event
is to enhance professional knowledge
and skills as well as the creativity andinnovation among the design andbusiness community. The three-day
ReD 2009 featured conferences, a
networking luncheon, master classes
and interactive workshops to help
create an open dialogue in design

and innovation. It attracted close to
700 managerial professionals andsenior management people of SMEs
in diverse businesses, design industry
and the education sector. Meanwhilemore than 400 people attended 13
workshops focusing on six main sectors,
namely Product, Furniture and Lighting
Design; Fashion Accessories; Green
Design; Product Design; Furniture
Design; and Fashion and Trends Design.
ReD 2009 was co-organised by Hong
Kong Polytechnic University School of
Design, Hong Kong Design Institute,Japan Industrial Design Promotion
Organisation (JIDPO) and London
College of Fashion.
ReD 2009 also featured a full-day
programme titled “ReD 2009 –Shenzhen Forum” organised by HKDC
in conjunction with Shenzhen Industrial

Design Profession Association (SIDA)
on 16 June, which comprised a halfday seminar, followed a workshop in
the afternoon. 200 people attended
the seminar. Two workshops were also
held in Shenzhen and each attracted 50
participants.
為期一周的「設計創新機」是年辦活動，始於 2006 年。活動宗旨在於提升設計群體
及商界人士的專業知識、技巧、創意與其
創新能力。
「設計創新機 2009」透過研討
會、社交午餐會、大師講習班和互動工作
坊，展開一連串關於設計與創新的對話。
是次活動吸引接近 700 位管理階層的專業
人士和來自各行各業的中小企，設計工業，和教育組別中的高級管理人員。同時，超過 400 人參與了 13 個工作坊，當中包括六個專題範疇：一）產品、家具與燈飾設
計；二）時裝配飾；三）綠色設計；四）產
品設計；五）家具設計；六）時裝及潮流設計。
「設計創新機 2009」由香港理工大學
設計學院、香港知專設計學院、日本工業設計振興會和倫敦時裝設計學院聯合舉辦。
「設計創新機 2009」還有一個重點節目名
為「設計創新機 2009－深圳座談會」。這個由香港設計中心和深圳市工業設計行業協會（SIDA）合辦的座談會於 6 月 16 日舉
行。它提供了半天的專題研討會，和一個
下午的互動工作坊予參與人士。專題研討
會的出席人數共 200 人。下午的兩場工作
坊於深圳舉行，每場工作坊皆吸引 50 人
參與。

The ReD 2009 Conference「設計創新機 2009」研討會(17/6/2009)

Design as
Strategic Asset
Design is that competitive advantage that sets a company apart in the
global market. Within the global economy, the highest performing
companies see design as a strategic asset.
設計是讓企業能在國際市場傲視同儕的競爭優勢。在全球化的經濟環境中，表現最突出的企業往往將設計視為策略性的重要資產。

The conference broadened its scope to cover the Pearl River Delta region and revolved
around the theme “Reinventing Industries in Pearl River Delta – From “Made in
PRD” to “Created in PRD””. The event highlighted innovation through creativity, theimportance of leveraging the PRD for growth, the transformation and re-invention of
traditional industries and expert analysis on how to overcome challenges and sustain
business. The conference contained two main sessions. The morning session focusedon “State-of-the-Art Design Practices and Innovation Management” designed fordesigner directors and senior designers. The afternoon session was on “Reinventing
the World Factory” catering to CEOs and senior managers. The total number ofparticipants for the Forum was 261.
研討會涵蓋範圍更擴大至珠三角地區，它以「珠三角工業的再創造－從『珠三角製造』到『珠三角創造』」為題。活動突出不同主題：以創意進行創新，讓珠三角的發展配合業務增
長，傳統工業的轉化和改造。當中還有專家就如何面對挑戰和維持業務方面提出方案。研討會分開兩部分，早上圍繞主題「新一代產品設計概念和創新管理」，並以設計總監及高級
設計師為對象；下午主題則為「以創造改造世界」，以行政總裁及高級管理層為對象。參與
論壇人數共有 261 人。

Monika Conway, Chalk DesignstudioFounder and Creative Director 創辦人及創作總監

23

DESIGN FOR BUSINESS AND PUBLIC SERVICE
以商界和公營機構為對象的項目

BODW Concurrent Event「設計營商周」同期活動

Brand Asia
品牌管理國際會議(1/12/2009)

Business of
Design Week
設計營商周(30/11 – 5/12/2009)
Recognised
as one of themost significant
events on theinternational
design calendar,
Business of
Design Week
(BODW) is
Asia’s leading annual event on design,
innovation and brands organised
by HKDC since 2002. BODW brings
together the best of the global design
world to encourage the business
community to unleash the powerof design by focusing on the vital
relationship and complex interplay
between design and business. This
HKDC’s flagship event included
conferences, exhibitions, forums,
outreach programmes and networking
opportunities for designers, businessleaders, educators, SMEs and the public
to exchange ideas and address thechallenges of the 21st century.
To bring into focus the unique designsof different cultures, BODW forms
alliance with a different country every
year. With France as the partner country,
BODW 2009 highlighted the best of
the French design, such as effective
branding strategy, art and culture

24

promotion and industrial design. Elite
design luminaries from France, including
Patrick Blanc, Matali Crasset, PierreAlexis Dumas, Patrick Jouin, Jean-Marie
Massaud and Jean Nouvel, addressed
important design issues with otherinternational speakers, such as Ben van
Berkel, David Butler, Toyo Ito, CalvinTsao, and Zhu Pei. They were also joinedby representatives from leading brands,
including Jean Paul Gaultier, Prada,
Pylones, Perrier, Evian, W Hotels andWallpaper*. In addition to the plenary
sessions of the BODW Forum, sevenspecialist sessions took place in which
participants shared ideas. The sessions
were: Fashion & Apparel, Product &Design, Business of Intellectual Property(B.I.P.) Forum, Brands & Design,Space & Design, Culture & the City,
Communications & Design.
The strong attendance of BODW is atestament to its enduring success. Morethan 50,000 participants, nearly 100
prominent international speakers, andover 270 regional and international
journalists attended the weeklong
event. BODW generated over 460 media
exposures in traditional and online
media. The participants who attended
BODW Forum 2009 gave an average of
5.32 rating on a 7-point scale on theiroverall satisfaction towards the event.
被視為國際上最矚目的設計盛事，「設計營商周」是香港設計中心自 2002 年開始
舉辦的亞洲重要年度活動，以設計、創新
和品牌為重點。「設計營商周」匯聚世界
頂尖的設計師，鼓勵營商群體留意設計與
營商之間息息相關的關係，讓設計能脫離

束縛，發揮力量。這個香港設計中心的旗
艦活動，內容包括研討會、展覽會、座談會和外展活動。讓設計師、企業領導者、學者、中小企的管理人員和大眾有機會
聯繫，能自由地交流意見和討論如何面對
二十一世紀的挑戰。
為了讓不同文化的獨特設計也能成為焦點，「設計營商周」每年會與不同國家聯盟。隨著法國成為伙伴國，「設計營商周 2009」也展示了法國設計的精髓，
例如有效的品牌戰略、藝術、文化推廣
和工業設計。來自法國的設計精英，包括Patrick Blanc、Matali Crasset、PierreAlexis Dumas、Patrick Jouin、Jean-Marie
Massaud和Jean Nouvel，和其他國際級講者如 Ben van Berkel、David Butler、Toyo
Ito、Calvin Tsao、Zhu Pei，一起提出設計
上林林總總的重要問題。知名品牌如 JeanPaul Gaultier、Prada、Pylones、Perrier、Evian、W Hotels 和Wallpaper*的代表亦有參與。
「設計營商周」論壇除了有全體會議
外，還進行了七個專題會議，包括時裝與
服飾、產品與設計、知識產權營商論壇、品牌與設計、空間與設計、文化與城市，
和傳訊與設計 。
「設計營商周」參與人數之多印證活動的成就。這個為期一周的活動，吸引 50,000
多名參加者，還有近 100 位國際知名講者，及超過 270 名來自不同國家和地區的
傳媒工作者出席，並獲得傳統和網絡媒體逾 460 次報道。而參加者為「設計營商周
2009」論壇評分時，在整體滿意程度中，
以 7 分為滿分，獲得平均分 5.32。

第五屆品牌管理國際會議提供了一個重要的平台，讓來自學術界和商界的世界級品
牌管理專家，分享當前的品牌管理趨勢和
創新方面的最新資訊。與香港理工大學亞
洲品牌管理中心合辦的會議，主要探討企業及品牌策略等前瞻性議題，包括利用創新管理方法整合品牌設計、管理與價值、設計和創新、為中國市場而設的品
牌建立技巧、與高級行政人員談論中國在建立品牌上存有的問題和挑戰，以及利用社交網絡作創新品牌的傳播。

The BIP Forum featured worldrenowned intellectual property (IP)experts and highlighted local successful
examples in managing and protecting
IP. In its third edition, the annual forum
established a platform for IP experts
and companies of all sizes to sharecritical strategies and case studies in
the creation, management, deployment
and protection of IP rights in today’s
highly competitive world of trade andbusiness. They also presented the latest
trends and development and sharedvaluable experience and insight on theopportunities to innovation and I.P.,
particularly amidst new developmentsin the Pearl River Delta. B.I.P. Forum
was funded by Create Hong Kong,
Commerce and Economic Development
Bureau.

The Fifth International
Conference on Brand
Management provided
a vital platform forworld-class brandmanagement experts from theacademic and business sectors toshare cutting-edge information on thecurrent trends in brand management
and innovation. Co-organised with theHong Kong Polytechnic University’s
Asian Centre for Brand Management,
the conference featured presentations
addressing issues at the forefrontof corporate strategy and branding,including branding throughintegration of brand, design andinnovation, innovative branding
techniques for the China market,
dialogue with executive on challenges
and issues of branding in China, andinnovative brand communication
technique using social media.

BODW Concurrent Event「設計營商周」同期活動

Business ofIntellectual
Property Forum
知識產權營商論壇(3/12/2009)

知識產權營商論壇集合世界各地知名的知識產權專家，分析本地管理和保護知識產
權的成功例子。這個第三屆的年度論壇提供一個平台，讓知識產權專家和不同規模的企業，透過分析創新、管理、部署和保
護知識產權的案例，分享如何在競爭激烈
的商貿世界中部署關鍵策略。專家在論壇
上亦介紹知識產權管理的最新趨勢和發展，並特別就珠江三角洲有關創新與知識產權的發展機會分享寶貴的意見。論壇由商務及經濟發展局－創意香港撥款籌辦。

25

DESIGN FOR BUSINESS AND PUBLIC SERVICE
以商界和公營機構為對象的項目

BODW Concurrent Event「設計營商周」同期活動

BODW Concurrent Event「設計營商周」同期活動

DesignEd Asia

InnoAsia

設計教育亞洲會議

創新科技亞洲會議(1 – 2/12/2009)(1 – 2/12/2009)“Forget the Future.
What Are Today’s
Design Education
Issues?” was the themeof the DesignEd Asia
Conference 2009. In its fifth year,
the two-day event brought together
international design educators andprofessionals who shared views,
knowledge and experience throughpresentations, discussion and paper
presentations. Four specialised areas
were featured in the conference. They
were Industrial Design Education;
Design + Innovation Management;
Academic Exchange; and Global Design
Network. HKDC organised the event incooperation with the School of Designof Hong Kong Polytechnic University
and the Hong Kong Design Institute of
the Vocational Training Council.

會議踏入第五屆，由香港設計中心、香港
理工大學設計學院和職業訓練局轄下的
香港知專設計學院聯合舉辦。2009 年設
計教育亞洲會議的主題為「忘記將來：面向當代設計教育問題」，會議分為四個不同環節及議題，包括工業設計教育、設計及創新管理、學術交流及Global Design
Network。在為期兩天的活動中，來自世

界各地的設計教育工作者和專業人士，藉
着演講，討論和論文發表，分享意見、知識和經驗。

Titled “Sustainable City,
Transportation & Energy”,
the InnoAsia Conference
was organised by theHong Kong Science andTechnology Parks Corporation. The
conference was designed as a platform
for the local academia, scientists,
entrepreneurs and the business
community to gain knowledge andinsights from world experts on how
they innovate and deploy technology
for market and product development.
Participants also exchanged views
and took the opportunity to formbusiness collaboration. The conference
also featured the “Science Park

BODW Concurrent Event「設計營商周」同期活動

BODW Concurrent Event「設計營商周」同期活動

Education Corner
學生園地
An important educational component of
BODW, the Education Corner featured aseries of Creative Workshops designed
to encourage secondary school students
to experience the design process. The
co-organisers of Education Corner were
the Hong Kong Polytechnic University
and the Hong Kong Design Institute.
During the workshops, students were
given the opportunity to explore theirdesign and creative talents. Completed
works were exhibited at the exhibition
hall.

Global Design
Network 2009(02/12/2009)
HKDC collaborated with
the Hong Kong Trade
Development Council
to initiate the Global
Design Network (GDN)
and organised its annual symposium toaddress key issues that dominated theagenda of design organisations acrossthe globe. The theme of GDN 2009 was“Fostering an Entrepreneurial

Applied Research Commercialisation”(SPARC) Forum, which connected local
researchers and innovators with venture
capitalists and the business community
to facilitate the commercialisation of
viable R & D projects.
由香港科技園公司舉辦的創新科技亞洲會議以「可持續發展 城市，運輸及能源」為
主題，邀請世界知名的專家分享，如何在

Mindset in Today’s Creative Graduates”.
The event provided a variance of
perspective and practical guidancefor designers to develop appropriate
models of creative entrepreneurship.
It also helped foster international
design collaboration and networking
with 37 leading design associations
from Asia, Europe and the Americas.
The symposium featured two sessions:the morning session focused onpresentations by GDN members while
the afternoon session was a forum
attended by over 300 GDN members
and participants. GDN was inaugurated
in 2005 as an annual roundtable event
held concurrently with the BODW andIDT Expo in Hong Kong.

市場和產品發展方面運用創新及科技，為本地學者、科學家、企業家和商界提供一個學習和交流的平台，亦可互相分享心得
和發掘商業合作機會。會議其中一個環節「科技園應用研究商業化」論壇，聯繫本港
研究人員、創新者、投資者和商界，促使
研發項目的商品化出路。

香港設計中心聯同香港貿易發展局發起
環球設計網絡（GDN），每年舉辦專題座
談會，並提出全球設計機構所面對的關
鍵問題。環球設計網絡 2009 的主題為是「為當今富有創意的畢業生培養企業家理念」。活動為設計師提供不同的觀點和實用指導，讓他們建立適合自己的創意企業模式。參加者能接觸來自亞洲，歐洲和美
洲 37 個知名的設計協會，從而增強人際
網絡，促進國際間的設計合作。專題座談會分為兩部分：上午的環節由環球設計網
絡的成員演說；而下午的環節有超過 300
位環球設計網絡成員和其他界別的人士參與。GDN 於 2005 年成立，是一項跟香港
「創新科技及設計博覽」和「設計營商周」
同期舉辦的年度圓桌會議。

「學生園地」是「設計營商周」的重點教育
項目，由香港理工大學和香港知專設計學院合辦。「學生園地」設有一系列創意工作
坊，旨在鼓勵中學生體驗設計過程，參加
者有機會發掘自己的設計和創意才能，完成的作品有機會在展覽廳中展出。

26

27

DESIGN FOR BUSINESS AND PUBLIC SERVICE
以商界和公營機構為對象的項目

design, promoting industrial upgrades
and effectively responding to thechallenges of economic crisis. Around400 design practitioners, educators andbusiness executives took part in theforum.
香港設計中心和深圳市工業設計行業協會（SIDA）於 2008 年 12 月簽署諒解備忘錄。
工業設計論壇乃「設計營商周 2009」同期
舉行之活動，12 月 2 日在深圳舉行。SIDA
也率領一個 50 人的代表團到港參與「設計營商周 2009」活動。

BODW Concurrent Event「設計營商周」同期活動

ShenzhenIndustrial DesignForum
深圳工業設計論壇(2/12/2009)
BODW Concurrent Event「設計營商周」同期活動

IDT Expo
創新科技及設計博覽
(3 – 5/12/2009)
In its fifth year, the Inno
Design Tech (IDT) Expo
has become one of Asia’s
leading international
events for innovationand creativity. It was organised byHong Kong Trade Development
Council (HKTDC) and co-organised
by HKDC and Hong Kong Scienceand Technology Parks Corporations(HKSTPC). Highlighting Hong Kong as
a city of design excellence, IDT Expogathered and showcased the best
designs solutions and technologies
for upgrading brand and business.
The Expo consisted of two exhibitionareas. Bringing together 345 exhibitorsfrom Hong Kong and abroad, theTrade Hall was a trade platform to
introduce innovative designs andtechnological solutions. The hall was
divided into the following themed areas:
Communication Design; Design and
Branding; Global Innovation; Green andSustainable Development; Innovation
and Applied Technology; and Researchand Development. The Inspiration Hall
showcased local, overseas and French

28

designs as well as innovation, and theworks by HKDC Awards winners. The
Expo’s Trade Hall recorded 13,600 tradevisitors. Together with the Inspiration
Hall, there were a total of 30,900 visitsby both trade and public. According to
the findings from a survey conductedat the Expo, exhibitors considered
the event useful for promoting theircompany image and obtaining the latest
market information. Visitors were alsosatisfied by the technology and design
solutions presented at the Expo.
踏入第五屆，由香港貿易發展局主辦、香港設計中心和香港科技園公司協辦的「創新科技及設計博覽」已成為亞洲備受矚目的創新與創意國際盛事。為突出香港設計
城市這個主題，博覽匯聚和展示優質的設

計方案和技術，協助品牌和業務的升級。
博覽劃分為兩個展區︰貿易館匯集了 345
個來自香港和海外的參展商，是一個展示
創新設計和技術方案的貿易平台。當中再
分以下主題區域：傳播設計、設計與品
牌、環球創意、環保及可持續發展、創新
和應用科技及研究與發展。而創意館則展
示本港、海外和法國的設計及創新作品，
還有榮獲香港設計中心設計大獎的作品。

Under the Memorandumof Understanding signed
by HKDC and Shenzhen
Industrial Design
Profession Association(SIDA) in December 2008, an industrial
design forum was held in Shenzhen
on 2 December 2009 as a concurrent
event of BODW. SIDA also brought a
50-member delegation to participate in
BODW 2009 in Hong Kong.
The objectives of this concurrent one-day
event were to strengthen cooperation,
seize development opportunities andbenefit from complementary advantagesof Hong Kong and Shenzhen in the useof design and creativity. Design experts,
business leaders and creative legends
in the field of design and innovation
provided their insights in strengthening
the competitive edge through industrial

這個為期一天的活動，目的是要加強香港
和深圳的合作，讓兩地能把握發展機遇，
在設計和創意的層面上，互惠互利。創意
設計和創新領域中的設計專家、商界領袖
和創意界的傳奇人物，都分享了自己對工
業設計，促進工業升級，和如何有效應對經濟危機的真知灼見。約 400 名設計從業
員，教育工作者和企業高管層參與論壇。

design and the local community. This
year’s DETOUR was organised by theHong Kong Ambassadors of Design.
All activities incorporated the mostoriginal, bold and stimulating ideas
from designers both in Hong Kong andabroad to capture the attention of the
public and celebrate the creative aspectsof our city. More than 12,000 individuals
participated in the exhibitions andactivities at over 20 satellite sites acrossthe city.

貿易館吸引超過 13,600 名業內人士入場，
連同創意館的企業和公眾入場人數，整個
博覽合共有 30,900 人參觀。根據博覽期間
進行的一項調查顯示，參展商認為博覽是
推廣企業形象及獲取最新市場資訊的有效渠道。另外，參觀人士也對會上展示的應
用科技和設計方案感到滿意。

BODW Concurrent Event「設計營商周」同期活動

DETOUR設計遊(26/11 – 9/12/2009)

Anchored at the Former
Police Married Quarters
on Hollywood Road in
2009, DETOUR featured
more than 50 satellite
events, including exhibitions, guided
tours, seminars, concerts, and parties
held in various locations in Hong Kong.
DETOUR was first conceived in 2006
as the outreach programme for BODW
to cultivate the connection between

由香港設計大使籌辦的「設計遊」在 2006
年首次舉辦，是「設計營商周」同期舉行
的一項外展活動，讓設計和本地社區更加
親近。2009 年「設計遊」以前荷李活道已
婚警察宿舍為主場地，同時協辦及支持超
過 50 個在香港不同地點舉行的活動，包括展覽、導賞團、講座、音樂會和派對。
活動揉合了香港和國外設計師最原始、大膽、刺激的想法，以引起大眾的注視，亦
同時表現出城市富創意的一面。展覽和活
動在全城 20 多個活動點舉行，吸引超過
12,000 人參與。

29

DESIGN FOR BUSINESS AND PUBLIC SERVICE
以商界和公營機構為對象的項目

Design for
Public Service
Pilot Project –Hongkong Post與公營機構合作提供
設計服務試點計劃 — 香港郵政

香港設計中心連同顧問公司 Kaizor
Innovation 為香港郵政展開一個試點計劃。目的是透過用家為本的設計概念, 研
究如何提升公共服務的效率，及為用家提供良好的服務經驗。試點計劃率先將概念
應用於旺角郵政局，希望了解用家包括使
用郵政服務的大眾和郵局的工作人員的需要，並加強用家體驗和運作效率。香港設計中心和顧問公司為香港郵政舉辦了研究匯報工作坊和設計策略工作坊，並希望透
過此試點項目鼓勵商界和公營服務機構運用設計發展創新意念，協助轉型。

(8 –10/2009)“Design as a
Turnaround
Strategy”
Roundtable
Luncheon Series「智營設計」
午餐會系列(11/3, 20/5 and 30/9/2009)

In partnership with Hong Kong General
Chamber of Commerce (HKGCC),HKDC organised a roundtable luncheon
series to help HKGCC members upgrade
their businesses through strategic
design management. The series in
the form of three luncheons attracted
over 80 participants. The themes ofthe series were: Design x Innovation =Transformation and Upgrading; EffectivePartnership between Design & Business;
and Creating an Innovative Businessthrough Better User Experience Design.
A brochure on “Design as A Turnaround
Strategy” with mini cases will be
published.

香港設計中心與香港總商會合辦的午餐會系列，旨在讓香港總商會會員認識及透過
策略性設計管理，協助業務升級轉型。整個系列包括三個主題︰（一）設計 X 創新 =轉型升級；（二）伙伴設計人才 強化營商競爭力；（三）結合用家體驗 設計創新業務。
午餐會系列吸引超過 80 人參與，設計中心將會印製一本小冊子，記載不同類型的「智營設計」個案。

HKDC initiated a pilot project for
the Hongkong Post together with
contracting consultant Kaizor
Innovation. The main purpose of the
project was to adopt the user-centric
design research approach to public
services. Through applying the concept
to the Mongkok Post Office, the projectsought to understand user’s needs
and to enhance user’s experience andthe operational efficiency. The users
included customers and post office
staff. A Research Debrief Workshop
and a Design Strategy Workshop were
held for Hongkong Post. The project
was part of HKDC’s effort to encourageand promote the use of design togenerate ideas for innovative approachto business and service transformation.

Step-by-step
Guide “Look for
Designer ”「尋找設計師」指南
HKDC has created a user-friendly guidebook with the Hong Kong Designers
Association. The guide book is areference tool for SMEs and businesspeople to understand how to work withdesigners and the benefits. It is alsoa guide for designers to pass to theirworking partners to facilitate a smoothcreative process.
香港設計中心與香港設計師協會聯合製作
了一本實用的指南。指南讓中小企和商界
人士了解如何跟設計師合作和運用設計的效益。設計師也可將此指南轉贈合作伙伴
參考，令當中的創作過程更為順暢。

30

31

DESIGNFOR
GENERAL
PUBLIC

Design to Empower - Project on Learning
to Design Thru Monster
創意學習系列－從「設計思維」出發(9/2009 – 4/2010)

公眾

Relating toPeople“Learning to
Design Thru
Monster” was thetheme of Design to
Empower programme in 2009, with thebelief that the process of overcoming
fear of monsters through design
could stimulate students’ creativity
and lead them to look at things in adifferent perspective. This represented acollaborative effort with local teachers
to unlock the creative thinking power of
local students and to encourage them
to apply creativity to their studies andtheir everyday lives. The programme
provided teachers with the training
needed to maximise the full potentialof their students, particularly in theareas of integrated creative thinking
using lateral and critical thinking
processes. Through workshops and useof comprehensive training materials, theparticipating teachers became better
equipped to lead their students to think
like a “designer”. Ms Grace Lau and Mr
Gabriel Tsang were design consultantsfor this project, hosting a total of 30
workshops and sessions for more than
32 teachers and 558 junior secondary
students from16 schools. The firststudent presentation day was held on
5 December 2009 with more than 120

teachers and students participating. The
awards of “Most Creative Monster“ and“Best Team“ were presented to Lam Tai
Fai College and Kwok Tak Seng Catholic
Secondary School respectively.
從「設計思維」出發旨在培養學生的創意
思維。學生透過設計怪物，既要克服恐懼，同時也在刺激創意，讓他們學習以多角度觀察事物，排難解紛。參與計劃的本
地教師，在活動中除了協助學生釋放創意思維，亦鼓勵學生於學習和日常生活中運
用創意，充份發揮教師在學生之間的協作力量。教師亦有機會接受培訓提升技巧，
引導學生釋放創意潛能，特別是創造性思
維中的側面思維和批判性思維。透過教師
工作坊和完備的培訓教材，教師能有效裝
備自己，並帶領學生建立「設計師」的思維模式。此活動邀請了劉君壁小姐和曾學
誠先生擔任項目顧問，二人為來自 16 所學校，超過 32 位教師和 558 名初中學生，主持 30 個工作坊。首次學生報告日於 2009年 12 月 5 日舉行，有 120 多位師生參與，
同場頒發了「最具創意Monster大獎」，得主為林大輝中學，而「最佳團隊」獎得主
為天主教郭得勝中學。

The only important thing about design is how it
relates to people
設計關鍵之處是如何與大眾產生聯繫
Victor Papanek
Designer and design educator 設計師及設計教育家

33

DESIGN FOR GENERAL PUBLIC
以公眾為對象的項目

Design Forumon “Energize your Life with Art and Design!”
設計論壇－設計與藝術啟動「社會能量」(6/8/2009)

Discover Design
設計體驗營
(18/7 – 1/8/2009)
Over 2,000
students,
teachers,
parents and designers, including 33
students from Cheung Kong Schoolof Art and Design, Shantou University,
took part in this 2-week programme inthe summer. Following the success ofthe previous year’s programme, Discover
Design 2009 sought to continue
arousing students’ interest in design
and to inspire them to get prepared forfurther studies or career in the design
field through participation in a seriesof lectures, projects, presentations
and exchanges. 30 partners and 22
designers supported the programme bygiving the students the experience ofwhat education and work were like inthe design and creative professions. One

of its highlight activities was the “Meetthe Designer“ held from 25 to 31 July
2009, where 130 students from 36
local schools visited 22 local designersin small groups to get a glimpse the real
lives of designers and learn more about
their daily work and work environment.
HKDC also organised the “DESIGN.
LIVES“ seminar with British Council
on 27 July 2009, inviting local andinternational designers and creative
professionals to speak on the subjectof inclusive design theory and explore
how user-centric design can improve lifeand social conditions. As a concurrent
event from 25 to 28 July, DesignEd
Mart, provided a platform for 18 local
educational institutes to introduce theirdesign-related courses and programmes
to the public who were interested infurthering their studies and improving
their careers in the design and creative
arenas. More than 1,000 people visit
this 4-day information rich educational
event.
二千多名學生、教師、家長及設計師參加
了這個為期兩星期以設計為主題的夏令
營，當中包括 33 名汕頭大學長江藝術與
設計學院的學生。設計體驗營 2009 舉辦
一系列的講座、習作、演講和交流活動，
喚起學生對設計的興趣，讓年青人為進修
設計和從事與設計有關的行業做好準備。
活動獲得 30 家夥伴機構和 22 位設計師支持，他們讓學生了解關於設計和創意行業
中的教育和工作實況。其中一項重點活動
是 2009 年 7 月 25 日至 31 日舉行的「走訪34This design forum on Contemporary
Communication Design from theNetherlands was held after the
opening ceremony of the Social Energy
exhibition. Four speakers, including
the exhibition curators, Jiang Huaand Li Degeng of OMD (Beijing),
contemporary Dutch designers Peter
Bilak of Typotheque in The Haque, andMark Klaverstijn of Machine Studioin Amsterdam shared their insights
with more than 250 participants. They
explored the topics of how design
energises the society through theirwork and how design can change theconventional images of things that
stimulate our naked senses, things suchas food, music, services, publications
and buildings.

這個有關荷蘭當代傳訊設計的論壇，於「社會能量－當代荷蘭設計展覽」開幕式後舉行。四位講者，包括來自北京OMD當代
設計中心的展覽策劃人蔣華和李德庚，來
自海牙Typotheque的當代荷蘭設計師 Peter
Bilak和阿姆斯特丹Machine Studio 的 Mark

Klaverstijn，跟超過 250 位參加者分享他們
的真知灼見。論壇中，他們探討設計如何
讓社會變得更有活力，還有設計如何改變
傳統事物，例如食物，音樂，服務，出版
刊物和建築物的形象，以增加接觸者的感
官刺激。

Social Energy – Contemporary Communication
Design from the Netherlands
社會能量－當代荷蘭設計展覽
(7/8/09 – 30/8/09)

設計達人」。來自 36 所本地學校的 130 名
學生，分組走訪了 22 位本地設計師，窺探
設計師的真實生活，進一步了解他們的日
常工作環境和實況。
此外，香港設計中心與英國文化協會於2009 年 7 月 27 日舉辦一場專題講座，名為「設計點生活 」，邀請了本地及國際設
計師和創意專業人士，就和合設計理論發
表意見，探討「以用家為本」的設計理念
如何改善生活和社會質素。另外，由 7 月
25 日起開始一連四天舉行的「設計出路2010」展覽是設計體驗營的同期活動，為18 家本地教育機構提供平台，向有志於在設計和創意領域進修和發展事業的學生及在職人士，介紹相關設計課程，吸引 1000
多人到場參觀。

This exhibition featured 300
contemporary designs by 11 founders
and trailblazers in various fields
of communication design in the
Netherlands. Participating designers anddesign studios included Studio Dumbar,
the world-renowned visual branding
agency, Machine, a design studiospecialising in popular culture, andother forefront design experts, including
Irma Boom, NLXL, Niessen & de Vries,
Lust, Peter Bilak, Mevis & van Deursen,
Mooren & van Velden, Karel Martens
and Catalogtree. The exhibition was
jointly presented by the HKDC and OMDContemporary Design Terminal Beijing
and supported by various organisations,
including Netherlands China Arts
Foundation, Mondriaan Foundationand Embassy of the Kingdom of theNetherlands. Held at the InnoCentre,
the exhibition promoted the integrationof traditional graphic design with music,
writing, sociology, media linguistic,

information technology, popular culture
and product development. A total of2456 visitors attended the exhibition.

技、流行文化和產品開發的融合，吸引2456 人參觀。

300 件由荷蘭不同傳訊設計領域的創始人
和先驅所設計的當代作品於此次展覽中展
出。作品涵蓋了不同社會領域，從平面設
計、畫冊設計、多媒體、資訊與識別系
統、地圖，以至動畫卡通片都包括在內。
參展的設計師和設計工作室包括世界著名
視覺品牌代理公司Studio Dumbar；主打
流行文化的設計工作室Machine；與及其他設計界前驅，包括Irma Boom、NLXL、
Niessen & de Vries、Lust、Peter Bilak、Mevis & van Deursen、Mooren & vanVelden、Karel Martens和Catalogtree。
是次展覽由香港設計中心和北京的OMD
當代設計中心聯合主辦，更獲得不同
組織的資助，包括荷中藝術基金會、Mondraain基金會和荷蘭大使館。展覽於
創新中心舉行，促進了傳統平面設計與音樂、寫作、社會學、媒介語言學、資訊科

35

DESIGN FOR GENERAL PUBLIC
以公眾為對象的項目

Ready to Go?! Saturdays in Design

Forum on Creative
Entrepreneurship

Series II : HAD
Saturdays –Heritage x Art x
Design「志在創業－設計與創意工業」創意論壇(8/8/2009)

In collaboration with the British Council
Hong Kong, HKDC organised a creative
entrepreneur forum where successful
young entrepreneurs from Hong Kong,
UK, Thailand and the Mainland China
shared their experiences with their Hong
Kong counterparts, as well as withpotential young entrepreneurs fromboth creative and business sectors. The
overseas speakers provided insights
into the ways of connecting creativity

and business. They had an interesting
dialogue with the local speakers
and facilitators to apply the overseas
experience to Hong Kong’s market. The
forum attracted 170 participants.

經驗。海外講者就如何融合創意和商業、善用兩者產生的協同效應提出獨特見解。
他們與本地講者和設計推動者展開了具建
設性的對話，研究香港市場套用外國經驗
的可能性，論壇吸引 170 人參加。

香港設計中心聯同英國文化協會合辦了一
個充滿創意的企業家論壇。來自香港、英國、泰國和內地的成功年輕企業家，向香
港創意業和商界具潛質的年輕企業家分享

Ready to Go?! Saturdays in Design

Series I : Eco Saturdays – Bridging Sustainability to life

Central from 23 January to 15 March2010.
香港設計中心與文化葫蘆合辦了「設計•星期六」創意工作坊系列二，並以活化中
環和上環區為活動宗旨。300 位本地設計
系學生分成小組參與工作坊，由 15 位本地

系列二：港文化•港創意(12/2009 and 1/2010)
In collaboration with Hulu Culture,
HKDC launched this second series ofSaturday creative workshops to revitalise
Central and Sheung Wan. 15 local
professional designers took up the role
as workshop leaders to inspire 300 local
design students divided into groups todevelop products or services by finding
a solution to take root in their respective
localities. 80 pieces of coursework wereselected for display at an exhibition heldat the Former Police Married Quarter in

系列一：「環保」設計•星期六Ready to Go?! Saturdays in Design(10 – 31/10/09)

Series III : Design to Make Taste:
Rediscovering Senses through Design

United to make everyday things“Greener”, 109 people participated inworkshops and visits revolving aroundeco-design on four Saturdays. The
workshops featured four themes andwere led by specialist companies. The
first one was “Recycle: Banners” andit was hosted by Bannerbag. The 2nd
Saturday workshop focused on “Recycle:
Paper” which was conducted by Na:
Pac and Antalis. The 3rd workshop
was on “Organic Farming: Organic
Life” and the activities were led by Yin
Yang Restaurant. The 4th Saturday
was dedicated to “Better Lighting:Better Life” and representatives from
Megaman were the workshop leaders.

一個工作坊是由Bannerbag主持的「循環再用︰橫額」；第 2 個星期六則環繞主題「循
環再造︰紙」，由Na: Pac和近利（香港）主持；第三個工作坊由鴛鴦飯店創辦人帶領參加者走進農場進行「有機耕作；有機生
活」；而第四個星期六則由曼佳美®的代表帶領參加者認識「優質照明︰優質生活」。

系列三：「設計在飲食」(6 – 27/3/2010)

為了讓綠色生活融入日常生活中，109 位
參加者一連四個星期六參加關於「環保」
設計的工作坊。四個工作坊由不同的專業機構主持，帶領參加者探討不同主題。第This series comprised four workshops
exploring the decisive role of designin such fields as food retail andconsumption. Nearly 100 participantsjoined this series and worked on
projects which revolved around thetheme of Food in Design and allowed36

專業設計師作導師，鼓勵學生合力開發產
品或服務，以解決各區根深柢固的問題。
完成工作坊後，從學員的設計專案中選出
的 80 件作品，由 2010 年 1 月 23 日至 3 月
15 日於中環荷里活道前已婚警察宿舍內展出。

them to discover how food with atouch of design can stimulate theirsenses in daily lives. The series kicked
off with the workshop “Food in Design:
Food Styling” which featured lifestylist
Bonnie Yves, who runs Yves KitchenCountry House. The 2nd workshop wason “Brand in Design: A Brand for Tea
Civilisation” and was conducted by tea
master Vivian Mak. The 3rd workshop
was themed “Taste by Desire: Pairing Tea
with Food” and Mak was the workshop
leader. The last one was on “Taste by
Design: Food Jamming” and it also
featured Yves. Meanwhile HKDC inviteda food designer from the Netherlands,
Marieke van der Bruggen to share hercandy project “Garden of Delight”
on 29 March 2010 at InnoCentre. 80
participants attended to see, feel, smell
and taste the delight of food design.
本系列透過四個工作坊，讓參加者探索設
計在食品零售業和消費中所扮演的重要角
色。近 100 位參加者需以「設計在飲食」
為題材製作專案，從中發現為食物加添設
計元素，更能刺激他們日常生活的官感。
由經營 Yves Kitchen Country House 的生
活創藝家張葆瑜小姐主持的工作坊「設計在飲食：食物造型」為活動揭開序幕。第二和第三個工作坊由品茶大師麥蕙蘭主
持，分別以「品牌 • 設計：品茗與生活實驗」和「創意 • 味道：茶與食品配對」為題。最後一個工作坊再次由Bonnie Yves 帶領參加者感受「創意 • 味道：食品設計」。
香港設計中心亦於 2010 年 3 月 29 日邀請
荷蘭食品設計師 Marieke van der Bruggen
女士，於創新中心舉行座談會，分享以糖
果作裝置藝術 Garden of Delight 的設計心得，吸引 80 名參加者以視覺、感覺、嗅覺
和味覺，感受食品造型設計帶來的喜悅。

37

DESIGN FOR GENERAL PUBLIC
以公眾為對象的項目

Public Lecture by
Antoine Audiau
and ManuelWaroszAntoine Audiau
與 Manuel Warosz
公開講座(27/11/09)

Antoine +Manuel Graphic
Village Exhibition
Antoine + Manuel
設計村展覽
(28/11/09 – 17/2/2010)
French design duo Antoine Audiau
and Manuel Warosz also gave a new
definition to the relationships between

The world-renowned French design duo
Antoine Audiau and Manuel Warosz
shared their interesting design stories,
from graphic design to furniture designand exhibition design and their creative
inspiration, artistic interpretations of
the world through design and therelationship between graphic design
and advertising. Antoine and Manuelowe their creativity and inspiration to
the surroundings, the environment,
the people and things they come into
contact with on a daily basis.
Belonging to the first waveof graphic designers towork naturally withcomputer-generated
imagery, the French
designers impose
their own radicallyinnovative style, creating
their typography andillustration from collages
and photographed threedimensional models using
markers, felt pen and vectorial
graphics software. Held at

graphic design, furniture design andillustration at an exhibition. More than
100,000 visitors attended the exhibition
held at the Hong Kong Heritage
Museum, conjured up an architectural
journey of houses, monuments andsculptures covered and decorated withwhimsical graphic designs. Inside thesestructures, a huge selection of drawings,
graphic and typographic works were
presented to the viewers in a playful
and cheerful way with the use of richand vibrant colours. It was not only
an inspirational experience for the
professional eye, but also an educational
and pleasurable activity for emerging
designers, students and families. The
exhibition was a partnership projectof the Hong Kong Heritage Museumof the Leisure and Cultural Services
Department and received support fromthe Theater of Hong Kong Heritage
Museum, the lecture boasted a fullhouse attendance of 350 people.
法國著名二人平面設計組合 Antoine
Audiau 與 Manuel Warosz 向觀眾分享他們
有趣的設計和當中的故事，從平面設計，
到家具設計和展覽設計，一一細訴自己的創作靈感，及他們眼中平面設計與廣告之間的關係；他們甚至把設計從一個藝術性
角度詮釋這個世界。Antoine 和 Manuel表
示身處的環境與日常生活中接觸到的人和事，激發了他們的創意和靈感。這兩位設
計師率先利用電腦圖像作設計，以粗頭墨
水筆，水彩筆和矢量圖形軟件創造自己的
排版插圖、拼貼畫和拍攝三維模型，創造
了自己的字體和插畫，並加入創新風格。
講座於香港文化博物館劇院舉行，全院
350 個座位，全無虛席。

the Consulate General of France inHong Kong and Macau, and Les Arts
Decoratifs in France.
除了講座，這對巴黎設計雙雄 Antoine
Audiau 與 Manuel Warosz 在展覽上為平
面設計、家具設計與插圖之間的關係賦與
一個嶄新定義。展覽於香港文化博物館舉
行，參觀人數共 10 萬人次，仿如帶大家經
歷一個集房屋建築，歷史遺跡和雕塑於一身的旅程。作品加入了天馬行空的平面設
計，當中的圖畫、圖形和字型都富有活力
色彩，營造出活潑和愉快的效果。展覽不
但為專業設計師帶來啟發性的體驗，也為新晉設計師、學生和家庭帶來有趣的教育活動。展覽由香港設計中心和康樂及文化
事務署轄下的香港文化博物館合辦，同時得到法國駐港澳總領事館及法國裝飾藝術中心支持。

Design Ex’09(3/12/2009 – 10/1/2010)
Under the theme “That’s
The New Age”, theDesign Ex’09 Exhibition
showcased more than 200
pieces of graduation workby the students of six design academies
in Mainland China. The event held at the
InnoCentre was designed to highlightthe recent development and standardof design education in China. It also
helped build a deeper understanding of
the creative minds of a new generationof young art students and emerging
designers. The exhibition highlighted
their passion for and interpretations ofcontemporary arts and design amid thesocial and cultural repercussions brought
forth by China’s economic development.
The featured works were in a broad
range of areas, including productand industrial design, communication
design, interior and installation design.
Many incorporated multimedia. Over
30 guided tours and sharing sessions
with professional associations and local
tertiary and secondary schools took
place, attracting over 8,000 participants.
The six participating academies were:
Academy of Arts and Design of Tsinghua

Design Ex’
09 主題為「新青年：中國內
地六大設計學院學生作品展」，展出超過二百件學生畢業作品，參展的六所設計
學院包括清華大學美術學院、廣州美術學院、上海大學美術學院、南京藝術學院、
中國美術學院，以及汕頭大學長江藝術與
設計學院。是次活動於創新中心舉行，旨在讓大眾了解中國近年在設計教育方面的成果和未來的發展方向，也讓公眾有機會
深入了解內地新一代藝術學生和新晉設計
師的創意頭腦。中國的經濟發展，影響了其社會與文化，新一代的藝術家透過展覽，演譯當代藝術和設計，作品亦同時散發出他們對藝術與設計的熱誠。展品內容
多元化，包括工業產品設計、傳訊設計、室內設計及裝置藝術設計等，當中為數不
少是別具創意的多媒體作品。展覽為期一
個月，同期舉辦的活動包括 30 多個導賞團
和分享會，當中分享會以專業協會和本地
中學及大專院校為對象，活動一共吸引超過 8000 人參與。

Village Exhibition” in December 2009
and January 2010. Students gained
valuable information from theseguided tours. They also worked on aworksheet to express their thoughtson the art pieces after the visits. 180
students and teachers took part in
the two guided exhibition visits.

Other Learning
Experience
其他學習經歷
(18/12/2009 – 8/1/2010)38

University; Guangzhou Academy of Fine
Arts; College of Fine Arts of Shanghai
University; Nanjing Arts Institute; China
Academy of Art; and Cheung Kong
School of Art and Design of Shantou
University.

“Aesthetic Development” is one of
the essential components in the Other
Learning Experience programme.
Through guided tours to exhibitions,students can learn the arts and designin a more relaxing way throughappreciating, creating, performing andreflecting. Other Learning Experienceaims to provide all senior secondary
students with rich and meaningful arts
learning experiences. HKDC conducted
two guided exhibition visits to “DesignEx
2009” and “Antoine + Manuel Graphic

香港在 2009 年開始推行新高中課程，「其他學習經歷」為必修課程，當中的
「藝術發展」是其中一個重要範疇。香
港設計中心透過舉辦展覽導賞團，讓學
生可以於輕鬆環境下，通過欣賞、創作、表演和反思，學習藝術和設計。
「其他學習經歷」的目的是向所有高中
生提供一些豐富且具意義的藝術學習體驗。因此，香港設計中心特意為兩個展覽安排導賞團，分別是 2009 年 12 月
的「Design Ex’2009」和 2010 年 1 月的「Antonie + Manuel 設計村展覽」。透過
導賞員的講解，學生得到寶貴的資訊，
並在特備的工作紙上表達自己對藝術品
的想法。兩場展覽導賞團共有 180 名師
生參與。

39

INTERNATIONALPROMOTION
AND RELATIONSBuilding Asia
Brick-by-Brick2009 – My
Cultural City

國際推廣和關係

一磚一瓦建亞洲
2009－我的文化城市(7 – 8/11/2009)The
Ambassadors’Ball
香港設計大使籌款晚宴(6/11/2009)
HKDC and its sister organisation, theHong Kong Ambassadors of Design
co-organised this highly-anticipated
event of the local art and design40

sector. The event was supported by the
Liaison Office of the Central’s People
Government in Hong Kong SAR andthe Y. Elites Group. Marking the 60th
anniversary of the establishment of
the People’s Republic of China, theorganisers revolved the ball around the
Red China-inspired “Serving the People”
theme. World-renowned Hong Kong
designer Alan Chan was invited to be
the event designer and he dazzled the300-plus guests with his interpretationof Red China’s unique aesthetics. The
fun continued after the gala dinner asguests moved on to the “Comrades,
Well Done!” after-party. Together withthe proceeds from the table sales, afterparty and auction, the Ambassadors’
Ball 2009 raised over HK$1.8 million to
support its essential work in promoting
local design and cultural education
programmes.
香港設計中心與其姊妹機構香港設計大使
合辦的「香港設計大使籌款晚宴」，是本地
藝術界和設計界的年度盛事。2009 年第二屆晚宴，得到中央人民政府駐香港特別行
政區聯絡辦公室和Y. Elites Group的支持。
為慶祝中華人民共和國成立 60 周年，主辦單位為晚宴揀選代表洋溢喜興的中國紅為設計主調色彩，並帶出「為人民服務」
的主題。大會邀請了香港著名設計師陳幼堅擔任活動設計總監，他演譯出中國紅色
的獨特美感，讓 300 多名來賓讚嘆不已。
籌款晚宴完結後，隨即舉行「同志們，辛苦了！」盛大派對，讓來賓延續歡樂的氣氛。整個晚宴的門券和贊助，加上宴後派對和拍賣會的收益，合共籌得超過港幣180 萬港元，用作推廣本地設計和文化教
育項目。

This educational programme wascentred around the upcoming West
Kowloon Cultural District project. The
programme played host to 400 primaryfour to six students aged from 9 to12
from 19 schools. They were groupedin 20 teams. A pre-event workshop
was organised in September by the
HKU’s Faculty of Architecture to teachthe participating teachers the basicarchitectural design and knowledge.
These teachers would then pass on thisknowledge and tips of being creative
to the students at their respective
schools. At Central Atrium, Olympian
City II, West Kowloon on 7 November
2009, the students applied what they
had learnt and worked together tobuilt their ideal cultural city on a giantWest Kowloon map with 200,000
LEGO bricks. The participating students
were helped to develop a sense ofstructural concepts, an awareness ofcity development, and skills in creative
problem solving, communicationand teamwork. The 20 individual
communities were later merged toform a 13-metre by 5-metre miniature

Pecha Kucha
Night(17/6, 24/9, 28/11, and5/12 2009 and 23/2/2010)of the West Kowloon Cultural District,which was displayed at Olympian
City the following day. The event
was co-organised with Hong Kong
Ambassadors of Design and the Hong
Kong Federation of Youth Groups andsupported by the Faculty of Architecture,
the University of Hong Kong.
這項教育活動以西九龍文娛藝術區項目為中心，吸引來自 19 所學校，400 名小學四
至六年級學生參加，並分為 20 支隊伍。香
港大學建築學院先在 2009 年 9 月主持活動
前工作坊，向參與學校的教師講解基本設
計及建築知識。然後，教師便把這些知識
和創意秘訣傳授予校內參與活動的學生。
於 2009 年 11 月 7 日的活動日，一班小學
生齊集西九龍奧海城二期主題中庭，他們

First introduced in 2008, this bi-monthly
event has become an important
networking occasion for local designers
and design enthusiasts. HKDC worked
closely with Hong Kong Ambassadorsof Design to organise this event. At“Pecha Kucha Night”, speakers must
use the 20/20 format. They presented
their creative ideas through a seriesof 20 slides, with a maximum of 20
seconds allowed to elaborate on eachslide. “Pecha Kucha Night” helped
increase the dialogue and interaction
between members of the local designand creative community. The event also
showcased talented individuals andtheir works to the larger Hong Kong
community. During the year, five “Pecha
Kucha Nights” were organised atvarious venues in Hong Kong, attracting

在 20 多萬件樂高積木組成的巨型西九龍立
體地圖上，運用自己所學所想，一起建立
理想的文化城市。活動能培養學生的建築
概念，令他們更關注城市的發展，並且學
習以創意解決難題，訓練溝通技巧和團隊
合作精神。最後，大會將 20 隊的作品，
合併為一個 13 米乘 5 米的小型西九龍文娛
藝術區，並於翌日在奧海城展出。是次活
動由香港設計大使和香港青年協會聯合舉
辦，並得到香港大學建築學院全力支持。

the participation by about 1200 local
creative talents and design lovers.
Pecha Kucha Night自 2008 年起引入香
港，由香港設計中心協助香港設計大使
籌辦，這個每兩個月一次的活動，成為本地設計師和設計愛好者擴闊圈子的重要橋樑。Pecha Kucha Nigh的特別之處是每
名參與的演講者必須運用 20/20 的演講形
式，即是運用 20 張幻燈片，在每張幻燈片
最多 20 秒的闡述時限內表達創意。Pecha
Kucha Night加強本地設計群體與創意社群
的溝通和交流。不同背景的設計師或創作
人透過活動介紹其作品或創作意念，接觸更多的香港社群。2009 年的Pecha Kucha
Night於香港不同地點舉行了五次活動，合共吸引約 1200 位本地創作人和設計愛好
者參與。

41

INTERNATIONAL PROMOTION AND RELATIONS
國際推廣和關係

Hong Kong & Shenzhen Design Exhibition

RTHK TV Series –“Design Cities”

融薈：深圳‧香港設計邀請展

港台電視節目－「設計城市」(29/9/09 – 30/11/09)(Every Saturday from 19/12/2009 – 6/2/2010 on TVB Jade)（19/12/2009 - 6/2/2010 期間，逢星期六於無線電視翡翠台播出）Held concurrently with the official Art &Design Show of the 11th China National
Art Exhibition, this exhibition focused on
the outstanding works of design from

Hong Kong and Shenzhen. Not only
did the exhibition showcase designs by
individual designers, it also presented
masterpieces from a city’s collective

perspective, highlighting the different
design cultures of the two cities. The
curator of the exhibition was Amazing
Angle Design Consultant and it was coorganised by HKDC, Shenzhen Creative
Culture Centre, and Shenzhen Graphic
Design Association. The venue of theexhibition was the Gwan Shan Yue Art
Gallery in Shenzhen.

and elements, such as historical heritage,
design culture, government-led initiatives,
education, and use of public space. The
series gained 21 editorial exposures inlocal media. On average 63,000 viewers
were recorded for each episode andthe series obtained eight international
awards. The episode on Kyoto won theAward of Excellence in Cinematography
in the Accolade Competition. The episodeon Berlin was awarded the Award of
Merit: Feature Documentary. Design
Cities – Copenhagen and Kyoto won
the 31st Annual Telly Awards – Bronze
in Educational and Cultural Categories
respectively. In the Hugo Television Awards
2010, Design Cities – Copenhagen and
Sao Paulo received the Certificates ofMerit – Educational Programme. The
episodes on Berlin and Sao Paulo both
received Certificates of Merit in 2010
Chicago INTERCOM Competition.

與「第 11 屆全國美術藝術設計展」同期舉
行的「融薈：深圳•香港設計邀請展」，以展示香港和深圳的優秀設計作品為重點。
展覽除了展示設計師的個人作品，同時展
示出一系列標誌港深兩地不同文化的作品。展覽於深圳關月山美術館舉行，由策
展人 Amazing Angle Design Consultant 與
香港設計中心、深圳創意文化中心和深圳
市平面設計協會共同籌辦。

Creative
Hong Kong
Exhibition
創意香港展覽
(12 – 16/11/2009)
Halled asHong Kong’s
biggest design
crossover project, “Creative Hong Kong”
showcased 10 masterpieces whichwere the results of the collaborative
efforts of 10 distinguished Hong Kongbased designers and 10 internationallyrenowned brand names to produce
10 products of superb quality arounda Chinese theme. The designers
included Vivien Tam, Freeman Lau, Alan
Chan, Kai-Yin Lo and Michael Young.
“Return” was a predominant theme
conveyed through the masterpieces,which were originally designed aroundthe concept to celebrate the 10th
anniversary of the return of Hong
Kong’s sovereignty to China. The othermeaning of the exhibition was to markthe return of the exhibits to Hong
Kong following a series of successful
overseas exhibitions to promote Hong
Kong’s design excellence in Europe

42

and the United States. “Creative HongKong” was an unprecedented union
between Hong Kong designers andinternational brands. It demonstrated
the viability of collaboration between
commercial entities and designers whoplay a strategic, increasingly importantrole in value creation in today’s businessactivities. The exhibition was held at theDome Atrium of Olympian City II.
是次展覽於奧海城二期舉行，向公眾展示
出香港最大型的跨界別設計合作項目－「創意香港」，十位香港知名設計師包括譚燕玉、劉小康、陳幼堅、羅啟妍和Michael
Young等，以中國為題，為十個國際著名
品牌設計十件創意非凡的作品。十件大師級創作以慶祝香港回歸十周年為概念，作品包含「回歸」這個元素。「創意香港」較
早前曾在海外如歐、美等地作巡迴展覽，
推廣香港的設計卓越成就，這次重回香港
展覽，正好印證展覽的成功。「創意香港」
亦代表著香港設計師與國際品牌的聯繫，並體現出商業社會和設計師之間的協同合作關係。同時突顯在現今營商環境中，設計師以設計創造價值的角色愈趨重要。

繼 2007 年「志在設計－海外華人設計師」
電視系列大獲好評後，香港設計中心和香
港電台再度攜手合作，攝製一連八集電視
節目「設計城市」。九位來自不同範疇的年青香港設計師與藝術工作者，走訪了深
圳、哥本哈根、京都、巴塞隆拿、倫敦、曼谷、柏林、聖保羅，八個以發展設計聞
名的城市，闡述城市與設計之間的關係，
並以不同角度分析設計城市。他們還了解當地設計的特色和元素，包括歷史文物、
設計文化、政府倡議的項目、教育和公共空間的運用。「設計城市」播出後獲本地
媒體注意及廣泛報道，而每集平均有超過
有六萬三千名觀眾收看。該系列更獲得八個國際性獎項。京都特輯於優秀製作大賽
中，榮獲傑出攝製獎；柏林特輯奪得了專
題紀錄片系列的優異作品獎；另外，哥本
哈根和京都篇分別獲得第三十一屆美國特勒電視節教育類別銅獎和文化類別銅獎；
而於 2010 年芝加哥國際電視節上，哥本哈根和聖保羅篇也分別獲頒教育節目系列
優異獎；柏林和聖保羅特輯，亦在芝加哥
國際傳播影視展獲得優異獎。

Following the successful TV series on
Chinese overseas designers in 2007,
HKDC and Radio Television Hong Kong
co-operated again to produce another
8-part TV series titled “Design Cities”.
Presented by nine young Hong Kong
designers and artists, the series looked ateight cities, including Copenhagen, Kyoto,
Barcelona, London, Bangkok, Berlin, Sao
Paulo and Shenzhen, to examine therelationship between city and design andthe many facets of design cities. They
also explored the unique characteristics

Visits to HKDC
到訪香港設計中心

HKDC has spared no effort to seek
opportunities to form mutually
beneficial alliances with professional
associations in the Greater China region

and abroad. To build strategic networks
with organisations in the Mainland andoverseas in the area of design, HKDC
collaborated with Guangdong Industrial
Design Association, Shenzhen Industrial
Design Profession Association (SIDA)
and Taiwan Design Centre. HKDC also
continued its cooperation with a rangeof Mainland and overseas government
officials, consulates, design, education
and business institutions, to promote
Hong Kong design and build rapport.
In 2009-2010, HKDC received 37
official delegations which included
the Economic & Trade Commission ofGuangdong Province, Trade Commissionof Zhongshan Municipal Government,
Ministry of Economy, Trade andIndustry of Japan, Japan External Trade
Organisation, Seoul Metropolitan
Government, Savannah College of Art
and Design, and Design Center Busan,amongst numerous other universities
and design organisations.
香港設計中心一直致力與大中華區或海外的專業協會組成聯盟，達致共贏。為了與內地及海外機構建立策略性的設計網絡，
香港設計中心已跟深圳市工業設計行業協會和台灣設計中心合作，並持續對內地和
海外的政府官員、領事館、設計、教育和
商業機構推廣香港設計，並建立緊密聯繫、合作平台和交流網絡。今年度共有 37
個本地、國內和海外的政府組織及設計相關機構到訪香港設計中心，當中包括廣東省經濟和信息化委員會、中山市經濟貿易委員會、日本經濟產業省、日本貿易振興
機構、首爾市政府、美國撒凡納藝術設計
學院及韓國釜山設計中心，並與多間大學
和設計團體交流。

43

CORPORATE GOVERNANCE

OUR ACCOUNTS

企業管治

中心帳目
INCOME AND EXPENDITURE STATEMENT FOR THE YEAR ENDED 31ST MARCH 2010
至2010年3月31日止財政年度收支結算表
Non-Government Funding
非政府資助

Subvention
Funding

Design Support Programme

設計支援計劃

政府資助撥款

Business of
Design Week
2009

Reinventing
with Design
2009

Design in
Progress 3rd
Series

設計營商周
2009

設計創新機
2009

志在設計
系列三

Total

總計

HK$

HK$

HK$

HK$

HK$

HK$

0

19,435,551

9,282,618

1,070,482

2,900,000

32,688,651

435,257

1,450,578

2,638,976

346,575

04,871,386

081,5002,265,576

543,82502,890,901

10,172

1,304

731

2

0

12,209445,429

20,968,933

14,187,901

1,960,884

2,900,000

40,463,147

19,8105,076,675

12,320,186

1,841,202

2,900,000

22,157,873

71,54812,330,713

1,850,215

111,182014,363,658

318,172

0

0

0

0

318,172

46,5623,561,545

17,5008,500

03,634,107

456,092

20,968,933

14,187,901

1,960,884

2,900,000

40,473,810(10,663)

0

0

0

0

(10,663)

Income收入Government grant
政府資助

Project income
項目收入Sponsorship贊助╱捐款

Other income
其他收入Expenditures
支出

Project expenses
項目開支Payroll & related cost
薪資及相關支出

Corporate GovernanceDonation

To ensure that the operational procedures of HKDC comply with its own corporate
governance, an outside audit firm has been appointed to execute an internal audit
programme covering areas related to projects, finance and administration.

Overhead & administration

捐款

HKDC has fully implemented a two-tier reporting system for managing potential
conflicts of interest of its directors since 2009. Apart from reporting their potential
conflicts of interest at board or committee meetings, directors are now also required
to disclose their general interests, direct or indirect, pecuniary or otherwise, on
appointment to the board of HKDC. Their declarations are also available for inspection
by members of the public upon request.

企業管治為確保香港設計中心所有運作程序均符合企業管治的原則，設計中心委任了一名顧問負責
就項目、財政和行政進行內部審計。

一般營運及行政費用

Operating surplus / (deficit)
營運盈餘（赤字）

Less: Interest expenses
減：利息支出Net surplus / (deficit)
爭盈餘（赤字）(14,254)(14,254)(24,917)

0

0

0

0

(24,917)(24,917)

0

0

0

0

(24,917)

香港設計中心於 2009 年全面實行兩層匯報機制，以防董事出現利益衝突。除了在董事會以及委員會會議匯報利益衝突，董事在被委任加入董事會時亦須披露其直接或間接、金錢與
非金錢的一般利益。有關披露亦須公開予公眾人士審察。

44

45

HKDC’S BOARD OF DIRECTORS香港設計中心董事會 2009 - 2010

Victor Lo, GBS, JP

Freeman Lau, BBS

Eddy Chan, JP

Kinney Chan

Shirley Chan

Janet Cheung

Joey Ho

Andrew Lai

Ida LeeWinnif Pang

羅仲榮

劉小康

陳育德

陳德堅

陳淑玲

張啟秀

何宗憲

黎志華

李碧茜

彭志江

Chairman 主席

Vice-chairman 副主席

Director 董事(Retired on 離任日期
1/6/2009)

Director 董事(Retired on 離任日期
6/1/2010)

Director 董事(Retired on 離任日期
11/3/2010)

Alternate Director 候補董事

Alternate Director 候補董事
(Appointed since 上任日期
6/1/2010)

Alternate Director 候補董事
(Retired on 離任日期
1/6/2009)

Alternate Director 候補董事
(Appointed since 上任日期
22/3/2010)

Alternate Director 候補董事

Meeting Attendance Rate 會議出席率
1 April 2009 to 31 March 2010 2009 年 4 月 1 日至 2010 年 3 月 31 日
MEETING 會議(Attendance rate / No. of total meetings 出席次數╱會議數目)
BOARD MEMBERS
董事會成員

Selina Chow, GBS, JP

Roy Chung, JP

Raymond Fung

Lorraine JusticeFrederick Lam, JP

周梁淑怡

鍾志平

馮永基

Director 董事

林天福

Director 董事

Director 董事

Director 董事

James Law

Maurice Lee

Shelley Lee, GBS, JP

Director 董事

Lee Shing-see, GBS, OBE, JP

Andrew Leung, SBS, JP

羅發禮

李偉民

李麗娟

李承仕

梁君彥

Director 董事(Appointed since上任日期
12/3/2010)

Director 董事(Retired on 離任日期
11/3/2010)

Director 董事(Retired on 離任日期
11/3/2010)

Director 董事(Retired on 離任日期
11/3/2010)

Director 董事(Retired on 離任日期
11/3/2010)

Jerry Liu

Kai-Yin Lo, SBS

Daryl Ng

Horace Pan

Alan Siu, JP

Board ofDirectors
董事會

Finance andAdministration
Committee
財務及行政委員會

Business
Development
Committee
企業拓展委員會

Audit
Committee
審核委員會

Mr. Victor Lo 羅仲榮先生

8/8

–

4/4

–

Representative appointed by Hong Kong Federation of Design
Associations 香港設計總會代表

6/8

2/4

4/4

–

Representative appointed by Hong Kong Fashion Designers
Association 香港時裝設計師協會代表

5/8

–

3/4

–

Representative appointed by Hong Kong Designers Association
香港設計師協會代表

7/8

–

1/4

–

Representative appointed by Hong Kong Interior Design
Association 香港室內設計協會代表

2/8

0/4

0/4

–

Ms. Shirley Chan 陳淑玲女士

5/7

–

–

3/3

Ms. Selina Chow 周梁淑怡女士

4/8

–

–

–

Mr. Roy Chung 鍾志平先生

8/8

2/2

4/4

2/3

Ms. Lorraine Justice

5/8

–

–

–

Mr. Frederick Lam 林天福先生

6/8

–

–

–

Mr. James Law 羅發禮先生

1/1

–

–

–

Mr. Maurice Lee 李偉民先生

2/7

3/4

1/4

–

Ms. Shelley Lee 李麗娟女士

5/7

–

1/4

–

Mr. Lee Shing-see 李承仕先生

5/7

3/4

-

–

6/7

–

-

–

廖永亮

羅啟妍

黃永光

潘鴻彬

蕭如彬

Mr. Andrew Leung 梁君彥先生

Director 董事(Appointed since上任日期
22/3/2010)

Director 董事

Director 董事

Director 董事(Appointed since上任日期
6/1/2010)

Director 董事(Appointed from任期
1/6/2009-22/3/2010)

Ms. Kai-Yin Lo 羅啟妍女士

6/8

–

3/4

–

Mr. Daryl Ng 黃永光先生

7/8

–

4/4

–

Ms. Ada Wong 黃英琦女士

6/8

4/4

–

–

Mr. Wong Kai-man 黃啟民先生

3/8

2/4

–

3/3

Mr. Rocco Yim 嚴迅奇先生

4/7

–

–

–

Mr. Danny Yung 榮念曾先生

5/8

–

1/4

–

Mr. Eddy Chan 陳育德先生（Commissioner for Innovation and Technology 創新科技署署長）

1/1

1/1

1/1

1/1

Mr. Jerry Liu 廖永亮先生
Mr. Alan Siu 蕭如彬先生（Head of Create Hong Kong or his / her proxy 創意香港代表）

7/7

3/3

3/3

1/2

Ada Wong, JPWong Kai-man, BBS, JP

Kevin Yeung

Rocco Yim, JP

Danny Yung

黃英琦

黃啟民

楊棋彬

嚴迅奇

榮念曾

Director 董事

Director 董事

Director 董事

Director 董事(Retired on 離任日期
11/3/2010)

Director 董事

46

47

INTERNATIONAL ALLIANCES
國際聯盟

International Council of Societies
of Industrial Design (ICSID)
國際工業設計社團協會

The following are just some of the trans-national organisations that we areaffiliated to. They have enabled us to organise a diverse range of quality
programmes. Moving forward, we will continue to leverage such alliances toharness success with greater effectiveness.

以下是一些與本中心密切聯繫的跨國機構，它們通力合作使我們能夠舉辦如此
多姿多彩的活動。展望未來，本中心希望能繼續與各機構攜手合作，精益求精。

International Council of Graphic
Design Associations (ICOGRADA)
國際平面設計社團協會

Global Design Network (GDN)
Initiated by HKDC, the GDN intends to provide a network for member
organisations to explore and discuss issues of shared interest. A theme isset out to facilitate a productive discussion at the annual roundtable. With
the multitude of international participation in the network, GDN currently
encompasses 37 leading design associations in Asia, Europe and the US. GDN’s
missions are:
To promote the awareness of reviewing the role of design and design organisations in
the cultural, economical, social, educational and environmental developments in the
globe;

由香港設計中心倡議成立，GDN旨在建立一個讓各成員機構更有效探索共同關心議題的網絡。每年的圓桌會議都會設定討論主題。GDN
至今已有37位國際頂尖的設計界成員，遍及亞洲及歐美等地。
GDN的宗旨：促進全球重新檢討設計及設計組織在文化、經
濟、社會、教育及環境發展等方面的定位；

To encourage multidisciplinary cooperation between designers and other professionals
such as artists, psychologists and cultural thinkers across nations; and鼓勵設計師與藝術家、心理學家及文化研究員
等專家無分國界的跨領域合作；及To share information about major commercial projects in which business opportunities
for the design sector could be identified across borders.

分享跨國設計商務計劃的資訊，讓設計業捕捉
全球商機。

International Creative Industries
Alliance Beijing (ICIA)
北京國際文化創意產業聯盟

Shenzhen Industrial Design
Profession Association (SIDA)

ICOGRADA is the world body for
professional communication design.
Founded in 1963, it is a voluntaryassembly of associations concerned withgraphic design, visual communication,
design management, design promotion
and design education. ICOGRADA
promotes communication designers’ vitalrole in society and commerce and unifies
the voices of graphic designers and visualcommunicators worldwide.

ICSID is a global non-profit organisationthat promotes better design around theworld. Founded in 1957, ICSID aims
to advance the discipline of industrial
design at an international level andstrives to create a world where design
enhances our social, cultural, economicand environmental quality of life. ICSID
currently has over 150 members inmore than 50 countries, representing an
estimated 150,000 designers.
國際工業設計社團協會乃國際性非牟利組織，於全球推廣優質設計。協會於1957年成立，宗旨是於國際上提倡工業設計，並致力透過設計
來改善於社會、文化、經濟及環境層面的生活
質素。協會現有超過150名會員，遍及逾50個
國家，代表約150,000名設計師。

國際平面設計社團協會是國際平面設計和視覺
傳達的專業協會組織。協會成立於1963年，由眾多平面設計、視覺傳達、設計管理、設計推
廣和設計教育等相關領域的專業協會自願聯合而成。協會致力提升視覺傳達設計師在社會和
商界的角色，並讓世界各地的平面設計師和視覺傳達設計師共同發表意見。

Montreal
蒙特利爾

New York
紐約

深圳市工業設計行業協會
HKDC is a member of the ICIA which
is based in Beijing and taking careof various innovative projects, viz.,
Beijing Creative Plaza, Creation Salon &Resources Bank, Creative International
Roundtable Conference, and Creative
Maps. This Alliance will serve asa platform for the exchange andpromotion of creative businesses from
the Mainland, Hong Kong and overseas.
香港設計中心加入了北京國際文化創意產
業聯盟。聯盟的總部位於北京，負責各項
創意計劃，包括Beijing Creative Plaza,
Creation Salon & Resources Bank, Creative
International Roundtable Conference，以及創意地圖。聯盟是促進創意產業研究及交流
的平台，推動內地與香港及國際間的合作。

Design Management Institute (DMI)
SIDA, a non-profit local community
group, is voluntarily formed byIndustrial Design enterprises andinstitutions that are able to provide
research, manufacturing, sales service
for industrial products. SIDA has
grown to have about 200 member
companies. In 2008, HKDC signed
a Memorandum of Understanding
with SIDA to strengthen strategic
collaboration and embark on designrelated initiatives and projects.
Beijing
北京

Shenzhen深圳

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Hong Kong
香港

深圳市工業設計行業協會，由深圳市從事
工業設計的企業及提供工業產品研發、生產及服務的企業單位，自願組成的地方
社會團體，屬於行業性、非盈利的行業
組織，協會自 2008 年成立以來，會員達
到近 200 家。2008 年，香港設計中心與
協會分別代表深港雙方簽訂了「深港創新圈—深港設計戰略框架合作協議」。

設計管理學院

Founded in 1975, Design Management
Institute (DMI) is the world’s leading
professional organisation dedicatedto design management. Today, DMI is
an international authority on design
management with members in 44 countries.
The institute conducts research, publishes
a quarterly magazine, produces teachingcases with the Harvard Business School,provides career advancement workshops,
and produces four conferences on threecontinents.
於1975年成立的設計管理學院，是致力於設計
管理的全球專業組織。協會是當今設計管理的國際權威，會員遍及44個國家。學院的工作包括進
行研究、印製季刊、與哈佛管理學院設計教學案
例、舉辦求職晉升工作坊及在三大洲舉行四個大型會議。

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