POD & CDLP China 2017
Digital Production Printing, Print On Demand, andColor Digital Label & Packaging Printing Market Opportunities in China
Keypoint Intelligence
October, 2017©
© Keypoint
Keypoint IntelligenceIntelligence |1

Table of Contents

1. Introduction…………………….6› Research Objectives› Research Methodology, Hardware Segment› Executive Summary and Recommendations

2. The Chinese Printing Industry
Trends ………………………..…….15› Summary› Worldwide Printing Industry Top Trends› Chinese Printing Industry Top Trends• Number of Print Service Providers (PSPs) andRevenue• Revenue Breakdown by PSP type• Analysis by Size of Companies• Offset Press Trends• Export vs. Domestic Consumption• Label Printing Market• Package Markets



3. China CDLP Market Size andForecast (2016-2021) …………….30
››
››
›

›
›
›
›

Hardware Definition
Main Points about CDLP Press Placements
Placements by Technology
3 Applications Printed by Digital Presses
What’s Been Happening with the Different
Classes
CDLP Forecast – China vs. Worldwide
CDLP Forecast – Growth Factor
CDLP Forecast Charts
Summary & Conclusion© Keypoint Intelligence |3

Table of Contents (2)4. Interview Results Analysis……….57
›
›››
›
››
›
›

Introduction & Overview
Overview Summary
Summary – 1. Label Converters
Summary – 2. Folding Carton Converters
Summary – 3. Flexible Packaging Converters
Summary – 4. Corrugated Board Converters
Summary – 5. Transactional Printers
Summary – 6. Commercial Printers
Summary – 7. Book Printers

5. CDLP Vendor Trends……….83
›
›
›
›
›
›
›
›
›
›
›
›

EFI
Founder
Fujifilm
Fuji XeroxHPKodak
Konica Minolta
Seiko Epson
ScreenThink Laboratory/KaoXeikon
Other Vendors© Keypoint Intelligence |4

Table of Contents (3)

6. China POD Market Trends..........103
›
›
›
›››
›



2013-2016 Placements
Top Trends
B&W, Spot color Forecast
Color Forecast
Print On Demand Market Retail Value of PrintPlacements
Annual Impressions

7. China POD Vendor Sales channel…115
›
›
›
›
›
›

CanonFounderFuji Xerox
HP
KomoriRicoh

8. Second-hand Device Trends..120› Definition of second-hand device› Research methodology for second-handdevice market› Second-hand products sold in China(segment, vendor, model)› End user of second-hand products› Distribution channel› Price› Maintenance, supply› Keypoint Intelligence Opinion© Keypoint Intelligence |5Research Objectives
 To estimate and forecast the digital production printing as well as thecolor digital label and packaging markets in China for the years
between 2016-2021
 To identify and explain market trends in China for production level
digital technology for commercial printing—particularly for
packaging and label converting To advise clients about key production digital printing markets inChina and give insight to help clients compete effectively there© Keypoint Intelligence |7Research Methodology
 In-depth Interviews– 55 Print Service Providers, Label and Packaging Converters•

5 commercial printers, 5 book printers, 6 transactional printers•

11 label converters, 11 folding carton converters, 11 flexible package converters, 6corrugated board converters•

The purpose of this survey is to obtain insights about:– Experience with digital print so far, especially for packaging and label uses

– Incidence of print jobs of various lengths for analog and digital presses– Satisfaction level, concerns about analog and digital presses as well as the desiredimprovements– Role of secondhand equipment in commercial printing and converting– PSP/Converters’ experience with brands’ preferences and buying habits– PSP/Converters’ future investment will

© Keypoint Intelligence |8Research Methodology (2) In-depth Interviews– 16 Printer Vendors/Distributors• Placement by segments, installed bases, and average hardware prices• Average monthly print volumes (AMPV), Run length• Applications and media by device type
• Secondhand devices• Sales channel• Industry trends

 Desk Research–Relevant research reports and forecasts from InfoTrends–Existing market information, including government and industry association data as wellas published reports© Keypoint Intelligence |9Hardware Segments for CDLP forecast
TypeTechnologyDefinition

Model (Example)
HP Indigo WS, Xeikon 3300, Epson
SurePress, Founder EagleJet, Screen
Truepress Jet L350UV, EFI Jetrion

Mid-range

EP and Inkjet

CMYK webs <700mm,
some A3 sheet fed units

High-end

EP and Inkjet

B2 sheet-fed presses or web based on B2
engine, >700mm

Indigo 20000/30000, Fujifilm Jet Press720, Konica Minolta Accurio KM-1

HybridInkjet/flexoWebs with inkjet and flexo on sametransport

Colordyne 3600 series, Mark Andy
Digital series

Miniature

InkjetNew class, based on single Memjet headTrojan Trojan2

B1Inkjet

B1 sheet-fed presses for folding carton

Konica Minolta KM-C, Komori
Impremia NS40

© Keypoint Intelligence | 10