NEWSCALP CLINIXPRODUCT MANUALCONTENTS
INTRODUCTION

4NEW SCALP CLINIX

6ASSORTMENT

8

BIOTIC TECHNOLOGY10SKINCARE-INSPIRED INGREDIENTS 12
SCALP CLINIX CONSULTATION16

SCALP CLINIX IN-SALON REGIME18

SCALP CLINIX AT HOME REGIMESCALP CLINIX SOOTHING19

SCALP CLINIX OIL CONTROL20

SCALP CLINIX FLAKE CONTROL 21
SCALP CLINIX ANTI-HAIR LOSS22SCALP CLINIX BIOTIC SERVICE

25

BALANCE MASSAGE

28

AT HOME CUSTOMISATION30SCALP & HAIR CARE MYTHS

31

3

CUSTOMISED SCALP CARE,FROM SALON TO HOMEHEALTHY HAIR STARTS AT THE SCALP:A KEY TREND FOR CLIENTS AND HAIRDRESSERS ALIKE
The awareness towards scalp care isincreasing and it is a trend which is here tostay. Clients are more aware of different scalp
issues and believe having a healthy scalp is amajor contributor to healthy hair. When thescalp is in good condition, strands are givena healthy base from which to grow. When
scalp is thrown out of balance, then issues likesebum over-production, dandruff and evenhair loss may occour. The skinification trend
is the latest answer towards the scalp carefocus within the beauty care industry. It refers
to the increasingly sophisticated formulas andingredients used in hair care products thathave been traditionally used in skincare.

CUSTOMISE
IN-SALON &MAINTAINAT HOME

4

With clients for targeted scalp & haircare solutions, high performing and fully
customisable products with skincareinspired ingredients are a must haveto win in the market. Combined withthe right educational support, Scalp
Clinix helps the hairdressers to feel
more comfortable in talking about andconsulting on scalp. At the same time, it
offers individual, customisable in salonand home care services to increaseclient's loyalty and upsell the service offer.

FROM SCALP CARE TO SCALPHEALTH: WHAT DOES IT MEAN
FOR YOUR SALON?
With clients putting a greater focus on skinand hair health, care products that balance,
support and strengthen the scalp‘s microflora
will resonate. Clients are seeking for a healthy
scalp and are willing to invest in personalised
solutions according to their individual scalp
need being aware that a balanced scalp leads
to healthy hair at the same time. Scalp Clinix
offers a salon-exclusive scalp product regime
that can be easily embedded into the existing
Fibre Clinix hair care routine for a holistic
approach towards scalp & hair.

5

OUR MOST ADVANCED &CUSTOMISABLE SKINCARE FORSCALP & HAIR. FORMULATEDWITH MICROBIOME ACTIVE TOHELP RE-BALANCE THE SCALP,FROM SALON TO HOME CARE.

NEWSCALP CLINIX
Expanding the Fibre Clinix regime,
Scalp Clinix is the new salon exclusive,
fully customisable scalp care regime
from salon to home care. Combining
high performing microbiome active
technology, skincare-inspired ingredientswith customisation, it complements the
Fibre Clinix service with minimum added
time to perfectly treat scalp & hair atonce. Hairdressers can set themselvesapart from the competition as being thescalp and hair expert.

67

SCALP CLINIXASSORTMENTAT HO ME
Maintain the improved scalp condition at home until the next salon visit with
Scalp Clinix home care regime.

SCALP CLINIX SOOTHINGSCALP CLINIX OIL CONTROLFor dry & delicate scalp

For oily scalp

IN-S A LON & AT H OM E

Pre-Shampoo
Scrub

Soothing
Shampoo

Soothing
Treatment

Oil Control
Shampoo

Oil Control
Treatment

IN-S A LONSCALP CLINIX FLAKE CONTROLSCALP CLINIX ANTI-HAIR LOSS

Help re-balance the scalp's condition with Scalp Clinix in salon regime.

For all dandruff types

For thinning hair

SCAN TODISCOVER MORE

Biotic Base

8

Soothing
Booster

Oil Control
Booster

Flake Control
Booster

Flake Control
Shampoo

Flake Control
Treatment

Anti-Hair Loss
ShampooAnti-Hair Loss
Serum

9

BIOTIC TECHNOLOGY
BIOTIC TECHNOLOGYSCHWARZKOPF PROFESSIONAL’S MOST ADVANCED& CUSTOMISABLE SKINCARE FOR SCALP & HAIRFERMENTED INGREDIENTTHE SCALP'S MICROBIOME
The skin’s microbiome plays a key role indetermining the scalp's health. A microbiomeis the sum of all the micro-organisms,
including bacteria, viruses and fungi, that
inhabit the scalp and the rest of the humanbody. When microbiomes are in a balanced
state, skin and scalp are both healthy.

10

The formula with Biotic Technology
and microbiome active:

When the microbiomes are in an
unbalanced environment, scalp concerns
such as dandruff, itchiness, dryness
and even hair loss can occur. With thisknowledge in mind, Scalp Clinix helps to
support the scalp’s microbiome balancewith a fully customisable regime that cancater all different scalp needs – from salon
to home.

STAGE 1

STAGE 2STAGE 3The scalp’s microbiome isunbalanced when the bad
microbes predominate thegood microbes.

Biotic Technology withmicrobiome active helps
to re-balance the scalp's
microbiome for improved
scalp condition.

Once the ratio of good andbad microbes is adjusted toits natural state, the scalp’s
microbiome is balanced
leading to improved scalp
condition.

The fermentation process is a preservation
method via microorganisms. Fermentation
occurs in the absence of oxygen and in
the presence of beneﬁcial microorganisms(yeasts, molds, and bacteria) that obtain
their energy through fermentation.
By fermenting, the ingredients are
modified: the beneﬁcial microbes break
down sugars and starches into alcohols
and acids, making food more nutritious
and preserving it.

+ Helps to support the scalp’s
microbiome balance for improved
scalp condition+ Soothes & calms the scalp+ Leaves the scalp with a moisturised& balanced feeling+ Contains fermented ingredients& Edelweiss extract

Fermented ingredients used within
the Scalp Clinix formulas contain of:

EDELWEISS EXTRACT

1. M
 olasses: produced from sugar cane
cultivated only in some parts of Japan.
Contains a variety of amino acids.
Known for its antioxidant effect and tohelp to improve the moisture level ofthe skin/scalp.

Derived from the Edelweiss flower,
Edelweiss extract is popular as a natural
remedy for several skin-related issues
due to its soothing and anti-inflammatory
properties. In skin and hair care it is
known for its antioxidant power, collagenpreserving and anti-aging properties.

2. O ryza Sativa (Rice) Lees Extract:a fermentation by-product from theproduction of Japanese sake lee.
It is known for its regenerating andmoisturising effects on skin.

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SKINCARE-INSPIREDINGREDIENTSDEVELOPED BY OUR ASIAN LABORATORIES TO BRING
THE BEST OF KNOWLEDGE ON SCALP, EACH SCALP
CLINIX RANGE IS FORMULATED WITH DEDICATEDSKINCARE-INSPIRED INGREDIENTSTIGERGRASS EXTRACT
Is a Ayurvedic plant used for treating
skin problems. It contains componentsthat are known for having a goodanti-bacterial and healing effect.

SCALP CLINIXOIL CONTROLSCALP CLINIX
SOOTHING(BLUE) CORNFLOWER
EXTRACTROSEMARY EXTRACT

Is known for its anti-inflammatory
and anti-bacterial effect.

Is known for its antioxidative
properties and to help treat greasy skinand scalp.

MENTHOLIs an organic compound typicallyderived from herb plants such as
peppermint and eucalyptus. When
topically applied, it is known to provide
a cooling or refreshed feeling.

12

EUCALYPTUS
LEAF EXTRACT
Is known for its purifying and coolingproperties. Often used in combination
with Menthol to amplify the cooling
effect.

PANTHENOL
It has a moisture-binding, antiinflammatory, regenerative andwound-healing effect. In hair care
it is known for its moisturising andsoothing effect.

ALLANTOIN
Accelerates the process of cell
creation, cell formation or cellregeneration. In hair care it is
known to help soothe the scalp.

WITCH HAZEL EXTRACT
Is known for its anti-inflammatory,
astringent and soothing effect.

BISABOLOL
As main component of the chamomile
tea, is known for its inflammatory effecton skin and wound healing properties,
for example after burns or sunburn.
In hair care it is known for its antiinflammatory and soothing effect.

13

SCALP CLINIXFLAKE CONTROLSCALP CLINIX
ANTI-HAIR LOSSOCTOPIROX
Is a fungicidal substance, and it isvery well known as an additive inseveral anti-dandruff products. It has
fungicidal activity against all medically
relevant dermatophytes, yeasts andmolds.
The active ingredient can penetrate
the cell wall of yeasts. This results in
an inhibition of the energy metabolism
in the mitochondria of the fungus. This
leads to starvation of the yeast overthe duration of the application.

GINGER ROOTEXTRACTIs an effective medicinal ingredientin Ayurveda that helps to stimulate
microcirculation for a fresh andrevitalised skin. It is also known for
its ability to protect against daily
external aggressors.

GINSENG EXTRACT
Improves blood circulation and isconsidered as revitalising. It is known
to help increase the dermal cells on
the scalp which, in turn, strengthens
the follicles and roots of the hair.

TAURINEIs known for its positive effects on
the skin as it protects it from drought
stress. In combination with Carnitine
Tartarte and Echinacea Purpurea
Extract it protects the hair follicle
from premature entry into the hairloss phase.

14

CARNITINE TARTRATE
In combination with Taurine andEchinacea Purpurea Extract supports
the hair follicle with energy during the
growth phase. The hair follicle cells staylonger in the growth phase and are also
more active.

ECHINACEAPURPUREA EXTRACT
It's anti-inflammatory effect helps toreduce scalp itching. Clinical studies
showed that, together with Carnitine
Tartrate and Taurine, it is particularly
effective against non-pathologicalhair loss.

15

BECOME A SCALP& HAIR EXPERT
While the consultation and diagnosis of theclient's hair is a known and established stepof the salon journey, scalp gets often forgotten.
This requires a change of the way of thinking:healthy hair starts at the scalp. Specifically,a healthy and balanced microbiome leads tohealthy scalp which itself sets the base forbeautiful hair.
An in-depth understanding of the cause andimpact of scalp imbalance helps you to prescribe
the targeted in-salon and home care regime.

OUR 4 PILLARS OF CONSULTATIONASK AND LISTENDIAGNOSIS

Regardless of age, here are some questions
that help you better to understand yourclient’s needs during consultation:

The diagnosis forms the basis of a targeted
and fully customisable in-salon service andhome care regime:+ What are your scalp and hair care rituals?

+ Analyse the scalp condition+ What do you like about your hair?

+ Talk to the client about their scalp condition
to find out any signs of sensitive scalp due toitchiness or tension+ Visibly analyse the scalp to check if it isnormal, oily, dry, prone to dandruff or shows
redness+ How would you describe the conditionof your scalp?
+ What have you done to your scalp and hairin the past that you liked/disliked+ What are your diet habits?
+ What are your lifestyle habits?
Listen to your client´s scalp and hair challenges
and wishes and solve them with your hands-on
expertise.

For clients looking for fully transformative
results, continue with:+ Define hair type, length and structure+ Diagnose the hair using hair elasticity andporosity test to analyse the condition

PRESCRIPTIONRECOMMENDATIONThe unique and customised Scalp Clinix insalon service and home care regime answers
your client´s scalp needs and provides a longterm care solution for increased salon loyalty
and superior care results.

Recommend the Scalp Clinix and/or Fibre
Clinix home care regime that matches the insalon service and helps to maintain the service
results in between visits.

+ Mix a customised treatment for your client+ Explain to the client which products you areusing and why+ For even more customised & holistic hairand scalp service combine with Fibre Clinix
Treatment & Booster to address the client’s
hair need with minimum additional time effort+ Create a scalp and hair care plan for yourclient and explain the prescribed products+ Give tips and tricks for product usage+ Provide tips on how can a change of diet andlifestyle habits impact their scalp condition

HAIR EXPERT APP
The perfect consultation guide fora step by step customised service.
To offer you the most comprehensive
consultation support whenever you need it,
we have designed an exclusive tool to help youwith the perfect prescription for your client –from consultation to in-salon service to homecare: schwarzkopfpro.com/hairexpert

16

17

AT HO MESCALP CLINIX
BIOTIC SERVICESCALP CLINIX
SOOTHING

OUR MOST ADVANCED SKINCARE FOR SCALP & HAIR
WITH BIOTIC TECHNOLOGY TO HELP RE-BALANCETHE SCALP'S CONDITION

The formulas with Biotic Technology help to re-balance the scalp's moisture level while supporting
the scalp’s microbiome balance to prolong the effect of the Scalp Clinix in-salon service.

FOR DRY & DELICATE SCALP

Soothing Shampoo

SCALP BACKGROUNDHOW TO USE:

What are the causes of a sensitive scalp?

IN-S A LO N & AT H OM E
Pre-Shampoo Scrub
For all scalp types*

HOW TO USE:

Massage

Massage

BENEFITS+ Gently exfoliates dead skin cells & prepares thescalp for cleansing+ Helps to remove residues & unclogs pores+ Leaves the scalp refreshed with a cooling effect

5-10 Mins

2 MinsRinse Off

What makes a sensitive scalp so susceptible?

BENEFITS+ Gently cleanses scalp & hair
+ Provides a soothing feeling toscalp+ Helps to balance the scalp’s
moisture level

Rinse OffIN-S A LO N

Soothing Booster

Biotic Base

Mixed with Biotic Base, it provides
a soothing & balanced feeling todelicate scalp.

BENEFITS

Soothing Treatment
HOW TO USE:

10 Mins

Mixed with Biotic Base, it
refreshes oily scalp.

EXPERT DIAGNOSIS+ Tightness, itchiness and hair thateven feels painful at its roots+ Sensitive scalp feeling

Rinse OffBENEFITS

Oil Control Booster

The stratum corneum – also called scalp’s protective
barrier – is more susceptible to external influences.
Once these breach the skin barriers, the scalp canreact with inflammation, redness and itchiness. Scalp
sensitivity can vary according to the time of year,with skin tending to be more sensitive in winter thanin summer.

+ Inflammations, redness anddry skin flakes on scalp
Massage+ Helps to re-balance the scalp's
microbiome, for improved scalp
condition+ Customise with dedicated
Booster to address client’s scalp
need+ Provides a soothing &moisturised scalp feeling

Clients with sensitive scalp often complain that
their scalp itches, they feel tension, or the scalp
shows redness. The causes can come from various
influences.

+ In combination with a gentle headmassage, it helps to sooth thescalp+ Allantoin, Bisabolol & Panthenol
strengthen the scalp's protective
barrier+ Leaves the scalp with a calming &moisturised feeling after one use

EXTERNAL INFLUENCES+ Harsh surfactants and high wash frequency+ Dry air from heating and air conditioning candehydrated the skin
+ Insufficient conditioning after colour andperm treatments+ UV rays and chlorinated water+ Mechanical damage, brushing with sharp tools+ Stress+ Irregular metabolism

Flake Control Booster

HOW TO USE:

Mix with booster

18

Massage

Mixed with Biotic Base, it calms &removes flakes on irritated scalp.
10 Mins

Rinse Off*Do not use on irritated scalp**Based on a home use test carried out by SGCI Co., Ltd in China with 32 participants from December 2020 to January 2021 on the Scalp Clinix Soothing Shampoo or Soothing Treatment.

MORE THAN 93%
OF CONSUMERS
SAY THAT THEIR SCALPFEELS SOOTHED AND
LESS TIGHT AFTER 4WEEKS OF REGULAR
USAGE**+ Natural aging process; the skin produces lesssebum to moisturise the skin

19

AT H OM EAT HO MESCALP CLINIXOIL CONTROLSCALP CLINIXFLAKE CONTROLThe formulas with Biotic Technology deeply cleanse, remove excess sebum and help to support
the scalp's microbiome balance prolonging the effect of the Scalp Clinix in-salon service.

The formulas with Biotic Technology gently remove visible flakes and help to support thescalp's microbiome balance prolonging the effect of the Scalp Clinix in-salon service.

FOR OILY SCALPFOR ALL DANDRUFF TYPES

Oil Control Shampoo

SCALP BACKGROUND

Flake Control Shampoo

SCALP BACKGROUNDHOW TO USE:

Appearance and Assessment

HOW TO USE:

In case of flaky skin, the regular process of cellregeneration and desquamation is unbalanced. Newly
created cells reach the surface too quickly and are
secreted in large cell formations – such as visible
flakes.

Massage

2 MinsRinse OffBENEFITS+ Gently yet effectively cleanses
scalp & hair
+ Prolongs the refreshed feel ofscalp with a cooling effect

Oil Control Treatment
HOW TO USE:

Massage

10 Mins

Rinse OffDue to excess sebum, the scalp can look oily while
hair looks slick, heavy and stringy. Clients sufferingfrom oily scalps are frequently affected by visible
dandruff.

What are the causes?
Greasy scalps and roots are caused by thehypersecretion of the sebaceous glands called“seborrhea”. Compared to the rest of the body, thesebaceous glands found on the scalp are greater insize and amount, resulting in cases of sebum hyper
production, this can be inherited and influenced
by various factors such as stress, imbalanced
nourishment, hormonal changes, microbiologicalcolonisation, medication or other external influences
like chemical treatments or environmental effects.

EXPERT DIAGNOSIS+ A gentle but effective cleansing process
is crucial to work against stringy hair
+ Avoid heavy caring products to not
overload the scalp and roots

Massage

2 MinsRinse Off

What causes dandruff?

BENEFITS+ Gently yet effectively
cleanses scalp & hair
+ Removes visible flakes+ Provides a soothing feelingto itchy & irritated scalp witha cooling effectFlake Control Treatment

EXPERT DIAGNOSIS+ Dandruff on greasy skin (Seborrhoe)+ Flaky, scaly and larger formulations of dandruff

HOW TO USE:

+ Large pores+ Greasy oily shine on the scalp
Massage

10 Mins

Rinse OffBENEFITSBENEFITS+ In combination with a gentle
massage on scalp it helps tounclog pores & removes excess
sebum+ Leaves the scalp with a refreshedfeeling & a cooling effect+ In combination with a gentle headmassage, it instantly provides
a soothing & calming feeling to
scalp with a cooling effect+ Octopirox works gently, yeteffectively against dandruff& helps to prevent from new
dandruff flakes+ Helps to protect the scalp fromexternal influences

98% OF CONSUMERS
SAY THAT THEIR SCALPFEELS LESS OILY AFTER
THE 1ST APPLICATION*

Dandruff affects around 50% of the global
population and it is mainly caused by microorganism
Malassezia species. These microorganism feed off
the scalp's sebum which leads to irritations. Thus theskin produces more cells which lead to dandruff. As
sebum production and susceptibility are genetic andcannot be readily changed, a treatment that reduces
Malassezia species is the best option to fight dandruff.

How should skin disorders e.g. PSORIASIS
be treated?
Many mislead skin disorders originated of deseases
for common dandrruff. One example if the Psoriasis.
It delevelops when the immune system mistakes anormal skin cell for a dangerous body and reacts byproducing new skin cells.
As it is generally considered a genetic disease,
it does not respond to traditional anti-dandruff
treatments. Therefore, adermatologic approach is
the only solution.
92% OF CONSUMERS
SAY THAT IT VISIBLY
REDUCES FLAKES AFTER
THE 1ST APPLICATION**

20*Based on a home use test carried out by How-To NPD Consulting LTD in China with 62 participants in April 2021 when Scalp Clinix Oil Control Shampoo and Oil Control Treatment are used together.
**Based on a home use test carried out by How-To NPD Consulting LTD in China with 63 participants in April 2021 when Scalp Clinix Flake Control Shampoo and Flake Control Treatment are used together.

21

AT H OM ESCALP CLINIX
ANTI-HAIR LOSSSCALP BACKGROUNDFOR THINNING HAIR

Hair Follicle

How does hair grow?

Each hair consists of a hair shaft and a hair follicle,
the latter comprising a dermal papilla, matrix
trichocytes and their subsidiary cells, trichocytes.

Hair does not grow continuously throughout life, but
undergoes a cyclical process alternating prolonged
phases of active growth and relatively short periodsof total inactivity.

What is known as hair loss?

Hair loss:

The daily shedding or loss of 80 to 100 hairs is
entirely normal. Over short periods this figure may
increase or decrease significantly. Hair renewal canbe affected by seasonal changes, with autumn andspring reporting to highest hair fall rate. Changes ofthis kind, are completely harmless.

If the daily hair loss remains significantly above
normal for long periods, it can be classified as:

The formulas with Biotic Technology promote in combination with a massage thescalp's blood micro-circulation, strengthen the hair follicle and help to support thescalp's microbiome balance prolonging the effect of the Scalp Clinix in-salon service.

THERE ARE THREE
DIFFERENT CYCLE PHASES:
1. Anagen Stage: Growth Phase(6–8 years)
New root bulbs are formed, and cells are produced constantly.
Approx. 80-90% of hair at one time is in this growth phase.

a. R eversible hair loss can be treated after
diagnosis and treatment of the root cause.
b.

Irreversible hair loss cannot yet be reversed,
or if so, only with great difficulty, but topicaltreatments can help to protect against it.

WHAT ARE THE VARIOUS TYPES OF HAIR LOSS?

2. Catagen Stage: Transition Phase(2–3 weeks)
The hair cells gradually stop developing; the bulb shrinks and thendisappears. About 1% of hair at one time is in this phase.

3. Telogen Stage: Rest Phase(3–4 months)
The hair falls out, the follicle regenerates and new hair is formed,
before the hair growth cycle starts again with the Anagen phase.
This phase involves 10-20% of hair at one time.

1. Reversible (temporary) hair loss

2. Irreversible (androgenetic) hair loss

All reversible types of hair loss – except for circularhair loss – are distinguishable through a diffuse
pattern (i.e. spread evenly throughout the head ofhair), and can range from unnoticeable to significant
thinning of the hair.

Androgenetic hair loss affects both genders. It is acommon form of hair loss of men known as malepattern baldness. It involves the action of the male
hormones called androgens, which are essential
for the regulation of hair growth. The two mostimportant androgens are testosterone and its
derivative, dihydrotestosterone (DHT). An enzyme,
5-Alpha-Reductase, transforms testosterone into
dihydrotestosterone, which leads the hair follicle
to shorten the growth phase and to accelerate thebeginning of the resting phase. It takes longer forthe hair to start growing back and the hair follicle
itself changes by shrinking and producing a shorter,
thinner hair shaft.

THE CAUSE MAY BE:+ Prolonged stress+ Pregnancy+ Medical treatment+ Infections+ Mechanical external effects

How can hair loss be optimally prevented?

The pattern of hair loss in women differs frommale-pattern baldness. The hair becomes thinner
all over the head, and the hairline does not recede.
Androgenetic hair loss in women rarely leads to totalbaldness.

Healthy hair grows from a healthy scalp, where
the blood vessels are responsible for providing
optimal nutrition to the roots of the hair. Active
substances can be introduced externally in theform of supplements to help preserving the healthof the hair and their regular growth process, thus
preventing hair loss and changes to the hair.

22

ANAGEN STAGE

CATAGEN STAGE

TELOGEN

Growth Phase

Transition Phase

Rest Phase23

AT H OM ESCALP CLINIX
ANTI-HAIR LOSSSCALP CLINIX
BIOTIC SERVICEFOR THINNING HAIRSET THE BASE FOR BEAUTIFUL HAIR
Developed with Biotic Technology and range dedicated skincare-inspired
ingredients to re-balance the scalp’s microbiome for improved scalp condition.
Customised care service according to your client’s scalp need, from salon to home.

Anti-Hair Loss Shampoo
HOW TO USE:BIOTIC SERVICE TIME NEEDED: approx. 15 mins when applying short version of the Balance Massage (full Balance Massage approx. 20 mins.)
Massage

2 Mins

IN-SALON

Rinse OffBENEFITSPREP+ Gently cleanses scalp & hair

CLEANSE

TREAT+ Provides a moisturised scalp feel
+ In combination with the Anti-Hair Loss
Serum it activates the hair roots*+ In combination with a massage it promotes
the scalp's blood micro-circulation &strengthens the hair follicle

Anti-Hair Loss SerumHOW TO USE:
5 PUMPS
Apply twice
daily

Massage

Prepare the scalp for cleansing
with SCALP CLINIX PRESHAMPOO SCRUB. Apply
directly to the scalp and perform
head massage.

Leave in

BENEFITS+ Helps to facilitate the production of hair growth factors& the provision of compounds that stimulates energy to
the scalp+ In combination with a gentle head massage, it helps
to strengthen & anchor the hair to the scalp+ In combination with the Anti-Hair Loss Shampoo,
it reduces non-pathological hair loss after 6 weeks
when used regularly+ Helps to strengthen the hair follicles+ Promotes increased cell division & stimulates cell
production to support the vitality of the hair

Cleanse the scalp & hairwith FIBRE CLINIX TRIBONDSHAMPOO and repeat if
necessary.

AT HOME
REDUCES NONPATHOLOGICALHAIR LOSS AFTERJUST 6 WEEKS**

MAINTAIN

Select the booster targeting the client’s
scalp need. Mix 25g of SCALP CLINIX
BIOTIC BASE with 5g of selected SCALP
CLINIX BOOSTER. Apply directly to thescalp using the applicator bottle andapply Balance Massage.
A P P L I CAT O R B O T T L E+ Developed for targeted
application of treatment for
the Scalp Clinix Biotic Service

WATCH OUR EXPERTS
DEMONSTRATE

Recommend the SCALP CLINIX home care regime according
to the client’s prescription to maintain the in-salon service
and get long-lasting results.
24*Increased ratio of active hair follicles**When Scalp Clinix Anti-Hair Loss Shampoo and Anti-Hair Loss Serum used together regularly

25

BECOME A SCALP& HAIR EXPERTDO YOU WANT TO OFFER A DEDICATED IN-SALONSCALP & HAIR CARE SERVICE AFTER COLOURATION?
The Scalp Clinix Biotic Base and Soothing Booster in combination with Fibre Clinix
post colour care service are the perfect answer to treat your colour client.**

TREAT YOUR CLIENT‘S SCALP & INSTANTLY TRANSFORM
MID-LENGTHS TO ENDS
Answer your client‘s scalp & hair needs with minimum additional time effort
by using Scalp Clinix Biotic Service & Fibre Clinix Tribond Service at once.
BIOTIC & TRIBOND SERVICE TIME NEEDED: additional 2-3 mins.

SCALP

SCALP

TREAT

5 PUMPS+ Cleanse the scalp & hair with Fibre Clinix Tribond Shampoo and repeat if necessary+ Mix 25g of Scalp Clinix Biotic Base with 5g of Scalp Clinix Soothing Booster.
Apply directly to the scalp using the applicator bottle
5 PUMPS

HAIR

HAIR

TRANSFORM*

5 PUMPS

3 PUMPS 2 PUMPS+ After Scalp Clinix Biotic Treatment is applied directly continue with the application of Fibre Clinix
Tribond Treatment and select dedicated Fibre Clinix Booster to mid-length and ends
+ Apply a Balance Massage+ After Scalp Clinix Biotic Treatment is applied directly continue with the application of Fibre Clinix
Tribond Treatment and selected Fibre Clinix Booster to mid-length and ends
+ Gently work in+ Rinse off after combined development+ Rinse off after combined development

26*Dedicated to clients who have compromised mid-lengths and ends and/or look for transformative results**Can be used after colour services except when scalp is sensitive or irritated, after bleach or highlifts

27

BALANCE
MASSAGEHELP YOUR CLIENT
TO RELIEVE TENSION& PROMOTE A HEALTHYSCALP CONDITION
A massage helps to ease muscle spasms
and knots in body parts while providing
simultaneously support on the blood
circulation.
Benefits of scalp massage

STEP 1: SOOTHING

STEP 2: ROTATINGSTEP 3: RELAXING+ Long stroking movements with light pressure+ Place fingertips at the front hairline+ Support the forehead using one hand

+ Using the palm of the hands+ Work in a circular motion along the hairline+ Place the other hand right or left of the centre parting+ Starting at the front hairline+ Gradually increasing firm pressure+ Make circular motions for about 5 seconds+ Following the shape of the head down to the nape

+ Repeat 3 times+ Gradually increasing pressure+ One hand always supporting the forehead+ Work your way down to the nape area
+ Replicate on other side of centre parting+ Promotes a healthy scalp & hair condition+ Repeat 3 times+ Stimulates the scalp to help the nutrition flow
+ Reduces muscle tension in head, neck & shoulders+ Soothes headaches+ Helps to distribute the product on the scalp & toincrease the permeability for active ingredients+ Promotes overall well-being by calming &warming the scalp

Benefits:

Benefits:

Benefits:

An introduction to the massage. Helps to distributethe product and brings the client in a relaxing mood

The gentle rotating movements help to balance
the nerves, scalp and meridians

Relaxes the entire body, the joining points of all
meridians (pressure points) & helps to increase thepermeability of the scalp for active ingredients

STEP 4: MOVINGSTEP 5: RELEASING

STEP 6: GRIPPING+ Both hands placed at the centre parting+ Place two fingers at the temples+ Support using one hand at the forehead+ Slightly lift the scalp with fingers+ Rotate for 10 seconds+ Place other hand in the nape area

The Balance Massage combined with the
Scalp Clinix Biotic Service merges the bestfrom Asian heritage:
Detoxify and energize the scalp with pressure points,
frictions as well as stroking and circular movements.
It is a short time investment but an important partof client care to relieve client’s tension for a relaxing
in-salon experience.

28+ Steadily knead the entire scalp area

+ Slide fingers & thumb up lifting the skin slightly+ Repeat 3 times+ Rotate gently

Benefits:

Benefits:

Benefits:

The head hugging hand position has a deeply
relaxing effect. It is de-blocking, calming and warms
the scalp

The gentle rotating movements help to releasetension and sooth headaches

Relaxes the muscles in the nape. It signals the endof the massage
29

HEALTHY HAIR STARTS
AT THE SCALPSCALP & HAIR CARE
MYTHOLOGY

INCREASE CLIENT‘S LOYALTY WITH ABESPOKE SCALP & HAIR HOME CARE REGIMEACCORDING TO YOUR CLIENT‘S NEEDSMYTH #1:

MYTH #4:

Daily washing is bad for scalp& hair condition

Hair care should be different in winter thanin summer due to temperature change

FALSE. There is nothing wrong with washing hair
every day if the correct products are used. However,
it is recommended to use proper care after cleansing
due to the limited care performance of a shampoo.
It is similar to facial skincare: first cleansing, thencaring. For clients that wash their hair even morethan once a day, recommend them to use theSoothing Shampoo for the second wash for moremild cleansing.

FALSE. There is no dependency of the scalp or
hair on certain care products. They do not haveto be changed after a certain usage time.

TRUE. In winter, the extreme climate causes
problems for the skin and therefore also for the scalp.
In particular, the cold and dry air outside, coupledwith the warm and dry air inside, might lead to a dry
scalp. When the scalp dries out, it can become tight,
itchy, and prone to flaking. Recommend your clientsthen to take long, hot showers and/or to introduce
in their hair care routine flake control shampoo
and treatement. Wearing a hat in winter to support
against irritation is only partly true. A hat protects
the scalp of dry air, but if you wear it for a long time,a microclimate is created that can negatively affectthe scalp’s microbiome. For example, skin fungi
love a warm, humid environment that is also rich innutrients such as sebum. The breakdown products
such as free fatty acids that are created in thisprocess also irritate our scalp leading to dandruff.
That means, hat, yes, but it is important to "ventilate"the scalp again and again.

MYTH #3:

MYTH #5:

Wrong care products can result in an
upleasant feeling on the scalp

Genes, stress and diet determine what
type of care scalp & hair need

TRUE. First of all, it is important to know the reasonof the itching. When it can be excluded that there
is no medical indication e.g. atopic dermatitis or
psoriasis, itchy scalp can often be traced back toenvironmental influences such as a dry climate orhigh levels of air pollution. However, incorrectly usedor very harsh cleaning products can also lead toirritation and itchiness. If experience shows that the
problem of itching appears after previous care, you
should switch to a mild scalp cleansing regime withsoothing ingredients.

TRUE. Basically, it is about providing the body withall the nutrients it needs through a healthy andbalanced diet and thus also supporting the scalp andhair in the best possible way. Our skin and hair are
exposed to a multitude of different stress factors
every day: harmful bacteria, environmental pollution
or too much UV light. To counteract against suchfactors, vitamins, antioxidants and minerals should be
important components of a balanced diet.
This should also include polyunsaturated fatty acids,
as they are important for a healthy skin barrier.
Antioxidants protect against free radicals in thecells and thereby help to keep the hair roots vital.
Ultimately, vitamins and minerals are essential
because they maintain different processes in ourcells. This also benefits the scalp and the hair follicle.

Choose and combine products from the different Scalp Clinix and Fibre Clinix
regime and recommend a highly customised home care regime answering
your client‘s primary and secondary scalp & hair needs.

SECONDARY NEEDPRIMARY NEEDHERE ARE SOME EXAMPLES:

Scalp is sensitive and dry

Hair is coloured and needs vibrancy

PRODUCT RECOMMENDATION+ Soothing Shampoo

30+ Soothing Treatment+ Vibrancy Spray Conditioner+ Vibrancy Treatment (every 2nd week)
for more intense hair care

Hair is long and dry to slightly damaged
and needs moisture

Scalp is prone to dandruff+ Flake Control Shampoo+ Hydrate Spray Conditioner+ Hydrate Treatment+ Fortify Booster

MYTH #2:

Scalp and hair can become addicted
to a care product31

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