ENFORCEMENT AND INVESTOR PROTECTION DEPARTMENT

SEC ADVISORYThe Securities and Exchange Commission has received information thatindividuals or group of persons representing XUM TOKEN, XUMCOIN, UmcUSDTbot(now, XUM/USDT/BOT), XUM CHAIN, XUMEX (World Crypto Asset Exchanger), XUM
EXCHANGER and XUM EXCHANGE LTD are enticing the public to invest in a digitalcurrency called “United Masa Coin” which is now called XUM.
Based on information gathered by the Commission, XUM token and XUM coin arebeing offered by TBCMMP MASA MART INC., MASA MART BUSINESS CENTER OPC,MASA MART BUSINESS CENTER and MASA MART ENTERPRISE OPC referred toherein collectively as “MASA MART” or “MMBC.”
MASA MART together with its product cryptocurrencies, “UNITED MASA COIN(UMC)” and “XUM” became the subject of two Advisories1 issued by the Commission. Todate, the Advisories issued against MASA MART or MMBC are still IN FORCE andSUBSISTING.
XUM, which stands for X cryptocurrency United Masa, is the rebranded UMC or“United Masa Coin.2 According to its agents and members, XUM uses two (2) symbols,
1) XUM Token represented by the XUM Logo with black background and 2) XUMCoinrepresented by the XUM Logo with Blue background.

1TBCMMP SEC Advisory dated 14 February 2019 and MMBC SEC Advisory dated 12 January 2020

The coin promoted by TBCMMP thru MASA MART FOREX GENERAL TRADING, MASA FOREX GENERALTRADING LLC., and/or MASA MART FOREX GENERAL TRADING LLC-UAE.
2

What is XUM?

To transfer XUM token from XUM/USDT/BOT to the XUM Wallet/App, a member
must do the following:

Thesecryptocurrencies

applications/website:

are being promoted online thru the followinga) UMCautobot, XUM/USDT/BOT and XUMUSDT_BOT;b) XUM Wallet App, in turn, promoted by XUM Foundation and XUM
Exchange Ltd.

c) Website such as https://xumexx.info, https://app.xumexx.com,
https://exchange.xumchain.com and https://xumchain.com.
Agents and promoters of XUM token and XUMCoin represent that they are
currently worth Php 5.00 each with a promise of an increase in value up to Php 50 to70.00 by next year. Proponents also affirm that “staking”3 XUM token or XUM Coin (i.e.,XUM12M15 or XUM06M6) generates six (6%) or fifteen (15%) percent reward,respectively.

3 The act of locking cryptocurrencies to receive rewards.

As illustrated below:

It must be emphasized that XUM Token and XUMCoin are not included among thelist of the generally accepted virtual currencies posted on the World Coin Index and Coin
Market Cap websites as acknowledged in its website www.xumexx.info:To date, MASA MART’s XUM Token and XUMCoin are not convertible to cash
unlike those cryptocurrencies traded through licensed digital asset exchanges orvirtual asset service providers (VASP) regulated by the Bangko Sentral ng Pilipinas(BSP).
“XUMEX (World Crypto Asset Exchanger)” and “XUM EXCHANGER” are being
hyped by Masa Mart’s agents and promoters to the public as their soon-to-be-launchedexchange/“exchanger” by referring their clients to the (1) https://xumexx.info (2)https://app.xumexx.com(3)
https://exchange.xumchain.com
and(4)
https://xumchain.com websites.
Based on the foregoing, XUM Token and XUMCoin partake of the nature of
securities in the form of investment contracts due to its centralized nature and therefore
subject to the regulatory authority of this Commission. Further, it is alarming that XUM
Token and XUM Coins are being entirely minted or created by Masa Mart and its
operators who control their supply and arbitrarily dictate their prices and therefore haveno underlying value and have no legitimate use case.
Further, applying the Howey Test,4 the schemes presented by MASA MART as westated in our Advisories, involve the offering for public sale of securities in the form ofinvestment contracts as it entices unsuspecting investors to place their monies on its
investment packages including, among others, XUM TOKEN, XUMCOIN, UmcUSDTbot
now XUM/USDT/BOT, XUM CHAIN, XUMEX (World Crypto Asset Exchanger), XUM
EXCHANGER and XUM EXCHANGE LTD., in lieu of passive income.
That assuming XUM Token and XUMCoin are classified as cryptocurrencies
notwithstanding their unique characteristics, the SEC ADVISORY on Initial Coin
Offerings and Virtual Currency posted 08 January 2018 specified that some virtual
currencies, based on the facts and circumstances surrounding their issuance, follow thenature of a security as defined by Section 3.1 of the Securities Regulation Code (SRC).
In the “facts and circumstances” doctrine enunciated by the US SEC in its
investigative report in “The DAO” case, 5 it ruled that “securities law may apply to various
activities, including distributed ledger technology, depending on particular facts andcircumstances, without regard to the form of the organization or technology used toeffectuate a particular offer or sale.”Hence, Section 8 of the SRC requires that the said offer and sale of such securities
must be duly registered with the Commission and the concerned corporation and/or itsagents must have appropriate registration and/or license to sell such securities to thepublic.
However, per records of the Commission, MASA MART FOREX GENERALTRADING, MASA FOREX GENERAL TRADING LLC., MASA MART FOREX GENERALTRADING LLC-UAE referred to herein as “MASA FOREX,” XUM EXCHANGE LTD. andXUM FOUNDATION, are NOT REGISTERED as a corporation or partnership with theCommission and have NO SECONDARY LICENSE to solicit, accept or take4 Power Homes Unlimited vs. SEC (G.R. No. 164182, February 26, 2008)

5 Release No. 81207; July 25, 2017, re: Report of Investigation Pursuant to Section 21(a) of the Securities

Exchange Act of 1934: The DAO

investments/placements from the public nor to issue investment contracts and otherforms of securities defined under Section 3 of the Securities Regulation Code (SRC).
Likewise, XUMEX (World Crypto Asset Exchanger), XUM EXCHANGER, XUM
EXCHANGE LTD., and its operator, MASA MART FOREX GENERAL TRADING LLC , XUM
EXCHANGE LTD. and XUM FOUNDATION, are not registered as Virtual Asset ServiceProviders (VASP) with the Bangko Sentral ng Plilipinas under Circular No. 1108, series of2021 or the Guidelines for Virtual Asset Service Providers.
Moreover, as stated, UMC/XUM is NOT TRADED in recognized cryptocurrency
exchanges and NOT INCLUDED among the list of the generally-accepted virtual
currencies as posted on the World Coin Index and Coin Market Cap websites.
As no open exchange allow the trading of XUM TOKEN and XUMCOIN, theiroperators seemingly manage their own digital exchange platform contrary to Sections 32of the SRC on the “Prohibition on Use of Unregistered Exchange.”
Nevertheless, XUM TOKEN and XUMCOIN investors utilize social media websites
in offering and selling their UMC and/or XUM due to lack of trading options, leading MASAMART to organize online merchant stores and incorporate other entities that accept UMC
and/or XUM s as a mode of payment for any transactions.
Thus, the public is advised NOT TO INVEST or STOP INVESTING in any scheme
offered by any entities operating under TBCMMP MASA MART INC. (“TBCMMP”), MASAMART BUSINESS CENTER OPC, MASA MART ENTERPRISE OPC (“MME OPC”), MASAMART BUSINESS CENTER, MASA MART FOREX GENERAL TRADING, MASA FOREX
GENERAL TRADING LLC, MASA MART FOREX GENERAL TRADING LLC-UAE and XUM
FOUNDATION and such other entities engaged in similar activities or initial coinofferings and digital asset trading which are not compliant with the BSP and theCommission.
The public must be wary that any promise of ridiculous rates of return with littleor no risks is an indication of a Ponzi Scheme where monies from new investors are usedin paying fake “profits” to earlier investors. Also, any promise that defies the normal
financial logic is surely unreliable and sketchy.
The public is again WARNED that those who act as salesmen, brokers, dealers or
agents of such unauthorized entities in selling or convincing people to invest in theirinvestment scheme offered including solicitations and recruitment through the internet
may likewise be criminally prosecuted and penalized with a maximum fine of Five Million
pesos (P5,000,000.00) or a penalty of Twenty-one (21) years of imprisonment or both
pursuant to Sections 28 and 73 of the SRC.
Further, those who invite or recruit others to join or invest in such venture or offer
investment contracts or securities to the public may incur criminally liability, orotherwise be sanctioned or penalized accordingly as held by the Supreme Court in thecase of SEC vs. Oudine Santos (G.R. No. 195542, 19 March 2014).
The names of all those involved will also be reported to the Bureau of Internal
Revenue (BIR) so that the appropriate penalties and/or taxes be correspondinglyassessed.

Should you have any information regarding any investment-solicitation activity by
any individual or group of individuals representing any entities operating underTBCMMP MASA MART INC. (“TBCMMP”), MASA MART BUSINESS CENTER OPC, MASAMART ENTERPRISE OPC (“MME OPC”), MASA MART BUSINESS CENTER, MASA MARTFOREX GENERAL TRADING, MASA FOREX GENERAL TRADING LLC, MASA MARTFOREX GENERAL TRADING LLC-UAE and XUM FOUNDATION and all other entities
operating under the umbrella of the brand MASA MART, please send your report to theEIPD at epd@sec.gov.ph.
For the guidance of the public.
Pasay City, 17 June 2021.