HKDC 香港設計中心
香港設計中心Who We Are 關於我們Contents

3

Who We Are

目錄

關於我們

Design for Society is the major undertaking of Hong Kong Design Centre(HKDC). HKDC is a non-profit organisation and a strategic partner of the
HKSAR Government in developing Hong Kong as an international design hub
in Asia. Since its inception in 2002, HKDC has been on a public mission to (i)champion strategic and wider use of design for creating business value andcommunity benefits; (ii) promote and celebrate design excellence; and (iii)
educate the professions and the community to be resourceful champions forsustained developments through design and innovation.

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Who We Are 關於我們

04

Vision and Mission

06

Major Work Directions 我們的工作

08

Message from Chairman

10

Message from Executive Director 行政總裁的話

12Overview of HKDC’s Activities and Programmes

16

HKDC 10th Anniversary 香港設計中心十周年誌慶18

Fostering International Design Promotion and Exchange

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Celebrating Design Excellence 嘉許卓越設計成就

42

Nurturing Creative Talents and Design-preneurs

52

Advancing Design Knowledge and Leadership

58

Championing Public Design and Communications

74

2012 Hong Kong Design Year82

Corporate Governance83

Our Accounts

84

HKDC’s Board of Directors

86International Alliances

願景與宗旨

主席的話

年度回顧

孕育創意人才和設計企業家

提升設計知識及行政專才領導才能
推動公共設計和溝通2012 香港設計年

企業管治香港設計中心帳目
香港設計中心董事會 2012至13

國際聯盟

國際設計推廣與交流合作

向社會推廣設計的精神是香港設計中心主要職責。香港設計中心乃於2002年由業界支持下成立的非牟利機構，擔當政府策略伙伴，以推
動香港成為亞洲設計之都為目標。其公共使命
為︰（一）提倡廣泛及策略地應用設計為企業和社會創造價值；（二）推廣及表揚傑出的設計；
以及（三）教育各界專業人士和公眾，讓他們加
強透過設計與創新的思維，促進社會各領域可
持續發展。

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Vision and Mission

願景與宗旨

5

6

Major Work Directions

我們的工作

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8

Message from Chairman

主席的話

Message from Chairman
主席的話

The Year of 2012 marked the10th anniversary of Hong Kong
Design Centre. On behalf of our
Board of Directors and the designcommunity, I would like to express
our heartfelt appreciation to thestaunch support from our partners
and friends over the past decade.
Through 63 programmes in the“2012 Hong Kong Design Year”,
HKDC continued to work with its
partners to communicate to the
public the creativity of local designtalent and the broad applicationsof design. This initiative has
successfully heightened publicawareness about the power ofdesign, which is a vital part of thefabric of our city, our living, culture
and economy.
As a small not-for-profit organisation
with strong government support,
HKDC has come a long way to
become an internationally regarded
design promotion institution in
Asia. Our programming and efforts
are geared towards enlightening
thinking, inspiring change andcreating value through design andinnovation across industries andprofessions, and connecting people
from different professional andcultural backgrounds.
Amidst, the expanding global
network of creative and design
cities, several of our flagshipprogrammes have helped toput Hong Kong on the world

map of design which thrives on
creativity, design excellence,design knowledge sharing, cultural
exchanges and international
partnerships. To help nurture
creative talent, HKDC has
stepped up its efforts in continuing
professional development. The
visionary InnoDesign Leadershipprogramme in Asia for top
executives, design managers
and professionals under the new
Institute of Design Knowledge wasunveiled in 2012. This programme
offers modular courses on design
management and innovation taught
by market-oriented faculties frominternationally reputed design
schools in the US and Europe.
To advance economic andcultural development, InnoDesign
Leadership is a major initiativeby HKDC to cultivate our future
leaders in the corporate, public
and non-profit sectors with design
thinking, innovation leadership andenterprising creativity.
We have also seen thegovernment’s steadfast
commitment, in collaboration
with HKDC, to cultivating local
design-preneurship through the
Design Incubation Programme(DIP). It aims to provide design
start-ups with not only financial
subsidies but also support
services, training and mentorshipin business development, technicaldevelopment and networking. The
PMQ project (the former Police

Married Quarters on Hollywood
Road due for opening in spring2014) has continued to be thefocus of attention of the local andinternational design communities.
Envisioned as a new addressfor creative businesses, PMQ isgeared towards advancing design
entrepreneurship, branding andinternational cooperation.
To sustain the momentum forthe public engagement andcommunications, we have started
the “Designing Change Roundtable
Series” towards the end of 2012
HKDY. The series aims to capture
views from society leaders,industry captains, practitioners
and the public on the wider useof design for creativity, economic
developments, urban and culturalenrichment and societal progress.
We will continue this initiative to help
inform policy making, refine ourdevelopment directions, strengthen
our programming and augment ourevidence-based advocacy throughresearch and collective views.
Totally committed to our uniquepublic mission, HKDC will continue
to engage widely with stakeholders
to promulgate strategic and wider
use of design for value creationand social well-being and help tocatalyse further use of design at
strategic level in public services
and works.

2012年是香港設計中心成立十周年誌慶。
我謹代表香港設計中心全體董事及設計界
仝人衷心感謝各位合作夥伴和朋友在過去
十年的鼎力支持。
透過「2012香港設計年」的63項活動，本中心與合作夥伴攜手向公眾推廣本地設計人
才的創意，並宣揚設計如何在各範疇受廣泛應用，這項目成功加深市民大眾了解設計
的力量，明白到設計是城市、生活、文化和經濟不可或缺的一部分。
本中心是一個獲政府大力支持的小型非牟利組織，經過了漫長的努力，現已成為備受
國際認可的亞洲設計推廣機構。我們舉辦的項目以及進行的種種工作，目的都是透過
跨界別的設計與創新，來啟發思考、驅動改變、創造價值，並促進不同專業及文化背景
人士互相連繫。
全球創意及設計都會網絡現正不斷擴張。
本中心強調嶄新的創意、優秀的設計、設計
知識的共享、文化交流及國際合作的重要
性，建立多項旗艦活動，成功協助香港置身國際設計界版圖。為了培育創意人才，本中心進一步加強持續的專業培訓。2012年，新成立的設計知識學院（Institute of Design
Knowledge）便推出了前所未有的創新設
計領袖課程。它專為亞洲的高級行政人員、
設計管理和專業人士而設，提供有關設計
管理及創新的單元課程，並由國際知名的歐美設計學院派員授課。創新設計領袖課
程是本中心的重點項目，旨在為公私營企業
和非牟利機構培養未來企業領袖，讓他們
具備設計思維、創意及設計管理知識，從而推動經濟發展。
與此同時，政府一直與本中心合作，透過設計創業培育計劃栽培本地設計企業家。

此計劃不但為設計企業家提供財政資助，
還透過支援服務、培訓及導師計劃，協助他們發展業務和建立人際網絡。此外，荷李活道的元創方（由前已婚警察宿舍改造而成的創意項目，於2014年春季啟用）將
繼續成為本地及國際設計界的焦點。元創
方是所有創意企業以設計創價的新地標 ，
讓設計企業家創建品牌，進行國際商業配對活動。
為持續推動公眾參與和保持溝通，本中心在「2012香港設計年」踏入尾聲時開展了「設計驅動改變圓桌論壇」，圍繞設計對於促
進創意、經濟發展、都市及文化素養及社會
創新各範疇關係，藉著這討論平台收集社
會和產業領袖、業界人士及公眾的意見。論壇將繼續作為本中心的重點項目，為政府
研究及制定推動設計的政策發揮作用。
本中心將一如既往秉持獨特的公共使命，持續與各界持分者溝通，提倡廣泛及策略地
應用設計，以創造價值和改善民生，並鼓勵
在公共服務和項目層面上善用設計。

Victor Lo, GBS, JP
Chairman, Board of Directors
羅仲榮
董事會主席

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Message from Executive Director

行政總裁的話Message from Executive Director
行政總裁的話“A City Driven By Design and A
Community Embracing Design”:
design has become part of ourliving, culture and the fabric ofHong Kong. HKDC embraces
this spirit with passion and vision.
Over the past decade, we haveprovided the impetus behindHong Kong’s growing influenceas the design city on the global
platform. We have contributed tothe high degree of recognition forHong Kong’s efforts in advancing
the role of design regionally andinternationally.
In our ongoing support of Hong
Kong SAR Government’s “2012Hong Kong Design Year”, HKDC
continued engaging a broad
spectrum of stakeholders. We
aim to eventually pave the way
for our involvement in evidencebased advocacy for policy
formulation and dissemination of
cutting-edge industry information.
In the second half of 2012, we
continued our work in promoting
design excellence and community
engagement as well as nurturing
design thinking among theyounger generation througha plethora of exhibitions andprogrammes such as Businessof Design Week, HKDC Awards,
the World Design Summer Camp.
These events highlight thepower and value of design andits significance for Hong Kong’ssocio-economic and culturaldevelopments. Design is not onlya serious business and a sourceof creativity; it is also the vital
enabler linking creativity with
innovation. We have continued
to promote use of design inbusinesses, cross-disciplinary
collaborative innovations andenterprising creativity. We alsoutilise public service design toengage the community. A case inpoint is the Park Deco @ Cornwall
Street Park. Emblematic ofcollaborative innovations and thepower of co-creation, this project
showcases a human-centric
design approach to creating newuser experience.
As part of our public mission,
we advocate design knowledge,
leadership and management
and enterprising creativity. We
have engaged thought leadersin our society, executives andpractitioners across many
disciplines to acquire design
knowledge and appreciate thepower of design. One example isthe Institute of Design Knowledge(IDK) that aims to advancedesign knowledge among CEOs,
MBAs and seasoned creative
professionals. Through smallgroup learning, IDK inspires
cross-disciplinary co-creation thatwill help shape Hong Kong as aninnovation hub. It also helps tofoster a game-changing mindset
and enables top executives toinstil a culture of design andinnovation in their organisations.

In cultivating enterprisingcreativity, HKDC has assumed
management responsibility of the
Design Incubation Programme
in May 2012. The programme
is funded by the government
and administrated by HKDC toprovide a platform for young
design-preneurs to establish
their creative businesses. Apartfrom receiving rental subsidaries
to office accommodations, theparticipants also benefit frommentorship and subsidy fortechnical and marketing support
that help enhance their businessknowledge and strategic thinking
for business development.
We anticipate the soft launch of
the PMQ (former Police Married
Quarters on Hollywood Road)
in spring 2014. HKDC is proud
to be a collaborator of thisexciting project. It provides aunique platform for championing
enterprising creativity. Throughexchanges with other businesses
and design practitioners at
local, regional and international
levels, PMQ will become a new
address for creativity, design andinnovation.
Amidst global design-led
transformation and creative city
making, it is vital for Hong Kong tostay ahead of competition. HKDC
advances its design advocacy
with a range of impactful

initiatives. The “Designing ChangeRoundtable Series” represents
our first step in fostering positive
engagement and dialogue withkey stakeholders across sectors insociety, with a focus on instigating
positive change for Hong Kong
to go forward as a smart city
through design and innovation. It
paves the way for evidence-based
research, supporting policy andindustrial developments.
HKDC will continue to advocate
design leadership andenterprising creativity. Together
with our partners and the design
and business community, we
will continue to elevate Hong
Kong’s position as a regional
and international design hub in
Asia, through design promotion,
education and international
collaborations across professions,industries and societies. We will
also step up efforts to promote
our designers and good design,
enhancing our design influencein Asia.
「創意城市設計驅動，為香港成就設計願景」︰設計已融入我們的生活和文化，成為香港不可或缺的一部分。這既是香港設
計中心熱切擁護的信念，也是我們銳意發
揚的精神。過去十年，我們致力推動香港成為設計之都，使這都市在國際設計舞台
上的影響力與日俱增；今天，香港設計師
在亞太區和全球的設計獲高度認可，我們樂見香港設計中心的推廣工作取得一定的成效。
2012至13年度，本中心繼續支持香港政府主辦的「2012香港設計年」，並持續與眾多持分者合作。我們的目標是以實證為本，推動政策發展，並推廣尖端的設計
資訊。2012年下半年，我們繼續推廣優
秀設計和推展社區參與，舉辦「設計營商周」和「香港設計中心設計獎」又舉辦
環球設計夏令營等不勝枚舉的展覽和活
動，從而培養新一代的設計思維。這些活
動彰顯設計的力量和價值，亦展示了設計
對香港經濟、社會及文化發展的重要性。
設計不只是一項重要的產業，也不單是創
意的泉源，更是創意和創新之間極其重要的連繫。我們一直推廣商用設計、推動
跨界創新和「設計企業家精神」，又透過
公共服務設計，讓社區從中參與。「歌和老街潮裝公園計劃」就是一個好 例子，它不單標誌著跨界創新和共同協作的力量，
還印證以人為本的設計如何創造和豐富
用家體驗。
推廣設計的知識、領導才能、管理能力和設計企業家精神，均是本中心的公眾使命。我們致力聯繫本港意見領袖、各界行
政人員及從業員，讓他們認識設計，體會
設計的力量。例如，於本年度創立的設計知識學院，目標便是提升企業領袖、工管碩士
和資深創意產業從業員的設計知識。學院
採用小班教學模式，鼓勵跨界協作創新，目的是推動香港成為創新之都，並帶動革新思維，鼓勵高級行政人員為企業注入設計
和創新的文化。
在培育設計企業家方面，本中心於2012年
5月開始管理「設計創業培育計劃」。該計
劃由政府資助，為年輕的設計企業家提供
一個打造創意企業的平台。參加者不但可以獲得辦公室租金資助，亦可獲得技術及市場推廣方面的支援，還可從導師身上學
習，提升營商知識，加強企業發展所需的
策略性思維。

元創方（荷里活道前已婚警察宿舍）計劃
於2014年春季試業，本中心很榮幸能參
與這項振奮人心的計劃。元創方是一個發
揚創意及設計企業家精神的獨特平台，希望透過本地、亞洲地區和國際企業及設計
從業員互相交流，晉身成為創新和設計的新地標。
設計主導轉型，創意城市的發展建設正席
捲全球，香港必須努力求進，才能保持競爭優勢。為此，本中心致力推展具社會影
響力的活動，第一步是舉辦「設計驅動改變圓桌論壇系列」，讓社會各界的主要持分者積極投入參與，互相對話，務求通過
設計和創新，推動香港作出各種正向的轉變，成為世界最前沿的時尚之都。是項活動亦為研究、政策支援及產業發展奠下紮
實的基礎。
本中心將會繼續發揚設計領袖才能及設計
企業家精神。我們會與合作伙伴、設計行
業和商界同心協力，透過設計推廣、教育
以及跨界別、跨國的協作計劃，提升香港
作為亞洲及國際設計之都的地位。我們會更努力推廣本地設計師及其優秀創作，增
強香港在亞洲設計界的影響力。

Dr Edmund Lee
Executive Director
利德裕博士
行政總裁

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HKDC 10th Anniversary

香港設計中心十周年誌慶17

The 10th Anniversary Souvenir “Tin Tin Xiang Shang”
為紀念香港設計中心成立十周年製作的「天天向上」模型

HKDC 10th Anniversary
香港設計中心十周年誌慶Since its establishment in 2002,
HKDC’s commitment has been to
make contributions in advancing
Hong Kong into “A City Driven by
Design and A Community Embracing
Design”. Its efforts have helped
deepen the understanding among
various stakeholders in society,across professions as well as thegeneral public that design provides
the strategic thrusts for creativity
and innovation, and is an integral
part of our city’s fabric covering
culture, living and economy.
A non-profit organisation, HKDC
is the strategic partner of theHong Kong SAR Government in
its drive to develop Hong Kong
into an international design hub
in Asia. HKDC aims to fulfil thispublic mission through various work
directions: championing the strategic
and wider use of design to createbusiness value and community
benefits; promoting and celebrating
design excellence; and educating
the professions and the community
to be resourceful champions forsustained development throughdesign and innovation. To achievethese objectives, HKDC has
spearheaded multiple initiatives. Its
flagship event “Business of Design
Week” has gained the reputation
as the ‘must attend’ networking

platform for the global creative andbusiness communities. The “HKDC
Design Awards” programme has
won global recognition and attracted
top-qualities entries from around theworld. The “Knowledge of Design
Week” inspires creativity and unveil
design trends through sharing andlearning design knowledge while
the Institute of Design Knowledge
advocates advanced design
knowledge management and instillcreative innovation on a professionaland management level. The“Entrepreneurship for Design andCreative Business Programme” helps
cultivate design-preneurs. Hong
Kong’s younger generation has been
engaged in the exploration of design
thinking through such programmes
as “Discover Design” and “Design to
Empower”.
To celebrate its 10th anniversary,
HKDC organised the “HKDC Awards
cum 10th Anniversary Gala Dinner”
on December 7, 2012. As a major
highlight of BODW, the event wasalso the platform to honour thewinners of 2012 HKDC Awards.
Celebrating design excellence with
HKDC at this glittering evening
were approximately 1,000 guests,
including policy makers, businessleaders, design masters, opinion
leaders, design practitioners,

professionals and friends of HKDC
from Hong Kong and overseas.
The evening’s Guest of Honour,Susie Ho, JP, Permanent Secretary
for Commerce & Economic
Development (Communications &Technology), presented trophies towinners of the Design LeadershipAward, World’s Outstanding
Chinese Designer Award, andthe DFA Lifetime Achievement
Award. The evening reached its
most exhilarating high point as
Ho and guests made a toast for
HKDC 10th Anniversary on stage.
Another highlight was the premiere
screening of the10th Anniversary
Video which provides a summary
chronicling HKDC’s developments
and contributions to Hong Kong’s
design industry in the past ten years,
enriched with images and footagesof pervious events and extracts frominterviews with individuals close
to HKDC. Current developments
and future aspirations of HKDC Innodesign leadership (e.g: IDK &DIP), resourceful design champions,entrepreneurship and design forsocial innovation are also featured in
the video.

In addition to the10th Anniversary
Video, HKDC marked this importantmilestone through other promotional
channels and items. The 10th
Anniversary Souvenir is a gift set
with the “Tin Tin Xiang Shang”
figurine and a booklet on HKDC’smajor milestones. It was presented
to every guest at the Gala Dinneron 7 Dec 2012. Meanwhile, the10th Anniversary advertorials
were published in 3 major local
newspapers and copies were
distributed at the Gala Dinner. The
10th Anniversary Panel showcased
HKDC’s major milestones and 10th
Anniversary video to the public at
HKDC booth during the IDT Expofrom 6 to 8 Dec 2012.
自2002年成立以來，香港設計中心致力朝向「創意城市設計驅動 為香港成就設計願景」
的目標邁進，讓社會持份者，各界工商專業
人士和公眾深入體會到設計能為創意和創新
提供策略性推動力，並同時與我們的城市、文化、生活和經濟息息相關，環環相扣。
香港設計中心是非牟利機構，擔當政府策略
夥伴，以推動香港成為亞洲設計之都為目標，
並通過三大工作目標達成推動為社會而設計的公共使命：提倡廣泛及策略地應用設計，為企業和社會創造價值；推廣及表揚傑出的設計；並教育各界專業人士和公眾，加強運用設

10th Anniversary Video highlights major milestonesof HKDC in the past ten years
香港設計中心十周年影片紀錄了中心走過十年的
重要里程碑

計與創新思維，促進社會各領域可持續發展。
為達到這些目標，香港設計中心推展一系列
活動。旗艦活動「設計營商周」已是全球創意
業和商界公認不容錯過的國際交流平台；「香港設計中心設計大獎」備受國際推崇，雲集
世界各地最頂尖的參賽作品；「設計智識周」
以知識啟迪無限創意及學習和分享設計發展
趨勢；「設計知識學院」則向專業人士和企業
管理層教授高階設計管理知識和啟發創新思維。「志在創業─ ─設計與創意工業」課程培
育了不少設計企業家；「設計體驗營」和「從
『設計』思維出發」等活動讓香港年青一代深入探索設計思維。
香港設計中心於2012年12月7日籌辦「香港設計中心十周年暨頒獎晚宴」，歡慶成立十周年紀念。晚宴是設計營商周的重點節目，亦是香港設計中心表揚香港設計中心設計大獎得
主的平台。是夜冠蓋雲集，共有約1,000名來
賓一同表揚傑出設計領袖，來賓包括決策官
員、商界領袖、設計大師、意見領袖、設計從
業員、專業人士及香港設計中心本地和海外的各方友好。香港特區政府商務及經濟發展
局常任秘書長（通訊及科技）何淑兒太平紳士擔任主禮嘉賓，頒發設計領袖大獎、世界傑出華人設計師及亞洲設計終身成就大獎。主禮嘉賓與眾賓客在台上為香港設計中心十周年互相祝酒慶賀，成為當晚之亮點。另一項重點
環節是十周年影片首映，它概述了香港設計中
心過去十年的發展，並包含過往成就及對推動香港設計的貢獻，內容包括香港設計中心
夥伴的訪問和歷年活動和項目的片段精華。

影片亦介紹了香港設計中心最新項目和預視
機構未來發展，包括領導創新設計（例如設計知識學院和設計創業培育計劃）、善用設
計策略，並以社會創新為目標推廣設計和企
業家精神。
除了十周年影片，香港設計中心還通過其他推廣渠道和珍藏品紀念這個重要里程。十周年紀念套裝包括「天天向上」模型像和刊載香港設計中心歷來重要里程碑的紀念冊，同樣
於12月7日的周年晚宴送贈予每一位來賓留
念。與此同時，香港設計中心十周年專題特輯亦刊登於三份主要本地報章，並於周年晚宴上派發。12月6至8日的設計及創新科技博覽會上，香港設計中心特別設計十周年展板，與
及播放十周年影片，詳盡展示香港設計中心
的發展里程。

Fostering
International
DesignPromotion& Exchange
國際設計
推廣與交流合作

HKDC leverages its global networks and connections
to forge and strengthen collaborations among players
in the design, business, professional and academic
sectors through various platforms on local andinternational fronts.
香港設計中心透過全球網絡及聯繫，驅動本地和國際設計、商界、
專業界別及學術界利用多元化平台促進交流和合作。

20

Fostering International Design Promotion and Exchange

國際設計推廣與交流合作

21

Business of Design Week ( BODW ) 2012
設計營商周201214

concurrent
events

同期活動

世界各地的企業愈趨重視和善用設計，藉此創
造價值，減低成本，提升盈利能力和品牌資產。
香港設計中心的旗艦項目設計營商周踏入第十一年，致力把全球設計、創新和品牌創見聚焦
香港，這個亞洲矚目設計盛事，是讓亞洲最卓
越、最富創意的設計思考家與商界領袖交流的平台。今年度，它更是「2012香港設計年」的壓
軸項目，雲集超過70位舉世知名的商界領袖和設計師任嘉賓講者，圍繞多元化的議題分享經驗和獨到見解，包括「探討在網絡開展集思廣
益的新機遇」及「了解全球最新品牌管理策略」
等。透過一系列口碑載道的論壇、研討會、展覽
和外展活動，設計營商周讓設計師、商界領袖、政策制訂者、教育家、中小企以及公眾互動交流，引發創意。本年度共有14項同期活動，除了設計營商周論壇，還有冠蓋雲集的香港設計中心設計大獎暨十周年頒獎晚宴等。多項精彩活動讓參加者緊貼全球最新設計趨勢，了解設計
在商業上的最新應用，從而加強競爭優勢。

3 - 8 Dec 2012
Corporations around the world haveincreasingly harnessed design tocreate value, reduce costs, elevateprofitability and brand equity. Into its
eleventh year of putting Hong Kong in
the limelight in Asia, HKDC’s annual
flagship event BODW has been thepremium platform for idea exchange
among Asia’s foremost innovative
design thinkers and business leaders.
Dedicated to design, innovation
and brands, the event was also thefinale of “2012 Hong Kong DesignYear”. Over 70 world-renowned
business leaders and designers werefeatured in this year’s BODW. They
shared insights on a wide array of
topics, ranging from “How to Explore
Technology and Design” to the“Latest Global Brand Management
Strategy”. Through an unrivalled
series of forums, seminars, exhibitions
and outreach programmes, BODW
has inspired dialogue and idea
exchange among designers, businessleaders, policy makers, educators,
SMEs, and the public. The weeklong BODW encompassed a total of
14 concurrent events, including theglamourous HKDC Awards cum 10th
anniversary Gala Dinner. BODW has

Ron AradAcclaimed product designer & architect in UK
英國傑出產品設計師暨建築師

helped update the participants on
the emerging global design trends
and the latest know-how to applying
design in business in order to sharpen
competitive edge.

Over 100,000 individuals took partin BODW 2012 to share insights andexperience, get inspired and network.
The signature event also attracted
more than 260 media participantsfrom around the world. The impressive
attendance and enthusiastic
responses generated by BODW havereaffirmed its status as one of Asia’s
most significant international events.
Belgium is the partner country for
BODW 2013.

To promote the closer collaboration
between Hong Kong and prominent
design hubs around the world,
BODW introduced the partnercountry concept in 2004. Denmark,recognised worldwide for its uniquedesign ethos, was the partner country
this year. Under the theme “Design
Society Denmark”,
leading design masters
from the country shared
their inspirational ideas
and insights in a diverse
range of disciplines,
including furniture,
household products,
architecture and designs
for social innovations. In
collaboration with INDEX:
Design to Improve Life,
this year’s BODW featured
the new programme track
Denmark was the partner country of BODW 2012, His Royal“Design for Society” toHighness Crown Prince Frederik and Her Royal Highness Crown
spotlight how design was
Princess Mary participated in the annual Asia’s leading event on
design in Hong Kong.
used to improve living.

丹麥是「設計營商周2012」之夥伴國，丹麥王儲費雷德里克王子
和瑪麗王妃親臨香港出席此年度設計盛事。

為促進香港與全球設計之都更緊密協作，設計
營商周自2004年起推行夥伴國概念。本年夥伴
國是設計理念別出心裁的丹麥，緊扣其一直秉
承的「丹麥設計社會」之理念，多位丹麥設計大師分享不同專業領域的創新洞見，包括家具、家
庭用品、建築以至社會創新設計。而且，更與丹
麥的 INDEX: Design to Improve Life 合作，
於設計營商周論壇增設全新專題討論環節「為社會設計」，展示設計如何改善生活。

Thomas Heatherwick

Celebrated cross-disciplinary UK designer
英國著名跨界設計師

設計營商周2012吸引逾100,000人參與、分享經驗和啟發新思維。同時獲逾260家中外媒體
報道。參與人數創歷年新高，而且引起熱烈迴
響，設計營商周已發展成為亞洲區內的年度
國際設計盛會。設計營商周2013的夥伴國為比利時。

100,000+
participants
參加者

The Honourable guests Leung Chun-yin (4th left), Chief Executive of
HKSAR and Prince Frederik (4th right), Crown Prince of Denmark, unveil
the BODW 2012 with Dr Victor Lo, Chairman, Board of Directors of HKDC
(3rd left), Freeman Lau, Vice-chairman, Board of Directors of HKDC
(3rd right) and representatives of co-organisers and Hong Kong design
associations.

Daniel Libeskind

Internationally renowned architect
國際知名建築大師

主禮嘉賓香港特別行政區行政長官梁振英（左四）、丹麥王儲費雷德里
克王子（右四）聯同本中心董事會主席羅仲榮博士（左三）、董事會副主
席劉小康（右三）及一眾協辦機構和香港設計組織代表，為「設計營商周
2012」揭幕。

22

Fostering International Design Promotion and Exchange

國際設計推廣與交流合作

BODW Forum

BODW Concurrent Event
設計營商周同期活動

DETOUR 2012

設計營商周論壇

Yan Song, founder of MAD Architects
and from the Mainland China also
conducts a creative speech. Architect
Kazuyo Sejima, founder of SANAA
in Japan and one of the winners of
the Pritzker Architecture Prize 2010,
ended the forum on a high note as its
closing speaker.
設計營商周2012論壇雲集多位聲譽卓著的設計領袖。活動涵蓋兩個重點會議及八個專題討
論環節，包括「品牌與設計」、「空間與設計」、「時尚與服飾」、「產品與設計」、「為社會設計」、「亞洲設計與文化」、「西九文化與大都會」以及「傳訊與設計」。

6 – 8 Dec 2012
A glittering line-up of prominent
design leaders was featured in the
BODW 2012 forum. It consisted of
2 plenary sessions and 8 tracks,
including “Brands & Design”,“Space & Design”, “Fashion &Apparel”, “Product & Design”,“Design for Society”, “Asian Design& Culture”, “Culture & the City”, and“Communication & Design”.

Andrew Grant

UK landscape architecture pioneer
英國景觀設計先驅and missions of Denmark, the partnercountry of BODW 2012. Acclaimed
product designer and architect Ron
Arad in the United Kingdom, andindustrial designer Richard Sapper
from Germany, shared their insights
and experiences in formulating
cutting-edge designs.
The plenary session of day 2 was
opened with suchheavyweights asAndrew Grant of Grant
Associates in theUK, a leading light oflandscape architecture
within sustainable
development. From theNetherlands, Winy Maas,
founder of architecture
and urban planning firm
MVRDV, and Daniel
Libeskind of StudioLibeskind in the UnitedStates, captivated theaudience with theirvisions of contemporary
architecture.

由多位舉足輕重的丹麥設計領袖任演講嘉
賓的重點會議，為論壇揭開序幕，其中包括INDEX:Award的Kigge Hvid和丹麥設計中心
的Nille Juul-Sørensen，均概述了設計營商
周2012夥伴國丹麥的設計創見和使命，為論
壇提綱挈領。而英國傑出產品設計師暨建築師
Ron Arad以及德國現代工業設計大師Richard
Sapper則分享構思頂尖設計的智慧和經驗。
第二天的重點會議同樣雲集重量級講者，由英國Grant Associates的景觀建築設計及可
持續發展先驅Andrew Grant率先主講。荷蘭MVRDV建築及城市規劃公司創辦人Winy
Maas，與及負責規劃多項世界知名建築，包括紐約世貿中心遺址Ground Zero 的Daniel
Libeskind大談對當代建築的卓見，令聽眾讚嘆萬分。
三天的論壇均匯聚全球當時得令的設計翹楚，包括2012年倫敦奧運會聖火台、上海世博英國館設計師 Thomas Heatherwick；來自中國的新世代建築師馬岩松等。壓軸講者為2010
年普立茲克獎得主之一的日本SANAA創辦人暨建築師妹島和世，其閉幕演講為論壇劃上完
美句號。

30 Nov – 16 Dec 2012
The historic building, the former
Wan Chai Police Station, and Wan
Chai Police Married Quarters weretransformed into an exhibition hub
and the starting point for artists
from around the world to experimentwith their artistic interventions, likesparkling insects, into the public
realm. Under the theme “DETOUR
2012: Design Renegade”, cocurators John Bela of Rebar in the

The forum was kicked off with thefirst plenary session featuring suchinfluential Danish design leaders
as Kigge Hvid of INDEX:Award andNille Juul-Sørensen of Danish Design
Centre. They set the forum’s tone byoutlining the design innovation vision

The 3-days BODW Forum gathers
many design influencers to shareinspiring ideas, such as Thomas
Heatherwick, the designer of 2012
London Olympic Cauldron andthe award-winning UK Pavilion at
the Shanghai World Expo 2010.
Recognised as an important voicein new generation of architects, MaJapanese renowned architect日本當代名建築師

香港重要的歷史地標之一──前灣仔警署，搖
身一變為展覽集中地，讓世界各地的藝術家和設計師在此公共空間發表作品。DETOUR 每
年均為大眾帶來驚喜，2012年以「非常──瞬變公共空間」為主題，美國創作單位Rebar主腦John Bela及獨立策展人Justine Topfer，聯同本地藝術總監李家焯攜手策劃展覽。活動以灣仔為背景，邀請來自五湖四海的藝術家和設
計師以有限資源，探索如何活化公共空間，提高市民的生活質素。DETOUR由香港設計大使（香港設計中心姊妹機構）主辦，本年度多項
嶄新節目在主要場地前灣仔警署及前灣仔已婚警察宿舍登場，包括裝置藝術、工作坊、Hong
Kong Designers’ Exchange、Maker’s Fair、
講座和電影放映會等，參與人次創60,000人
新高。

Organised by the Hong Kong
Ambassadors of Design, a not-forprofit sister organisation of HKDC, thisyear’s DETOUR was the biggest ever,drawing over 60,000 participants to adiverse range of events, including art
installations, workshops, Hong Kong
Designers’ Exchange, Maker’s Fair,
seminars and screenings.

Technology for Design Seminar科技與設計研討會

3 Dec 2012

Kazuyo Sejima 妹島和世

United States andindependent curator
Justine Topfer
collaborated withartist and creative
director Aidan
Li in Hong Kongto develop theexhibition. Featuring
Wan Chai as the
backdrop, the event
aimed to engage aninternational team ofartists and designers
in exploring theusage of spaceagainst limited
resources and to optimise public
well-being through the use of public
space.

BODW Concurrent Event
設計營商周同期活動

Ma Yan-song 馬岩松Chinese new generation architect
中國新世代建築師

23

New media and advanced
technologies have helped corporations
and designers explore new frontier
and expand business opportunities.
This year’s Technology for Design
Seminar was organised by HKDC

in collaboration
with the Swedish
media cluster Media
Evolution. Under thetheme “Kickstarting
Collaborative
Innovation Online– Getting your fansinvolved and evenfund your next
project”, world-classexperts discussed
cutting-edgeknow-how and thenewest trends incrowdfunding andcrowdsourcing withthe participants. Keynote speakers
flew in for the occasion from aroundthe world. They included Jeremy Fisherof Wander from the United States,
Martin Thörnkvist of Media Evolution
and Hanna Sköld of Tangram Film,

both from Sweden, Kohei Nishiyama of
CUUSOO.com in Japan, and Nicholas
Wang of Makible.com in Hong Kong.
The half-day seminar attracted 200
international and local participants fromvarious professional backgrounds,
including educators, designers,
technology and research as well as
senior management executives.
新媒體和先進科技能讓企業和設計師開拓新領域，探索新商機。本年度的科技與設計研討會由
香港設計中心和瑞典媒體組織Media Evolution
合辦，主題為「網絡集思新機遇」。多位國際專家與參加者暢談網絡群眾集資及集體創作的新知和最新趨勢。主題講者來自世界各地，
包括美國Wander之創辦人Jeremy Fisher、
瑞典Media Evolution的Martin Thörnkvist和Tangram Film的Hanna Sköld、日本CUUSOO.
com創辦人西山治平，以及香港Makible網站的
Nicholas Wang。半天的研討會吸引來自海外和本地逾200名專業人士參與，包括教育家、設計師、科研以至高層管理行政人員。

24

Fostering International Design Promotion and Exchange

國際設計推廣與交流合作

BODW Concurrent Event
設計營商周同期活動

BODW Concurrent Event
設計營商周同期活動

Shenzhen User-Experience & Industrial
Design Forum

DesignEd Asia Conference 2012
設計教育亞洲會議2012

country of BODW 2012. They included
Elsebeth Gerner Nielsen, rector of
Kolding School of Design and Vinay
Venkatraman, founding partner of
Copenhagen Institute of Interaction
Design. Over 410 individuals attended
the event, ranging from design
educators, design researchers,
trend analysts, practising designers
to design-related professionals andstudents.

4 – 5 Dec 2012
Design is at the forefront of crossdisciplinary development. Knowledge
and expertise from such diverse
disciplines as computer science andpsychology have profoundly influenced
a broad range of design applications,encompassing digital games andpublic spaces. In its 8th edition, theconference features presentations,panel discussion, paper presentations
to disseminate insights from leadersin various fields under the theme“Incorporating Disciplinary Dynamics

into Design Education”. The organisers
were the School of Design, The Hong
Kong Polytechnic University and theHong Kong Design Institute of VTC
Group. HKDC was the co-organiser.
The conference was organised by the
School of Design, The Hong Kong
Polytechnic University and the Hong
Kong Design Institute of VTC Groupand co-organised by HKDC. This
year, foremost Danish educators werefeatured prominently in the line-up of
speakers as Denmark was the partner

在跨學科發展中，設計往往走在最前沿。不同
領域的專業知識均對設計應用有深遠的影響，
就如電腦科學以至心理學，大大改變電子遊戲的發展和公共空間之設計。設計教育亞洲會
議踏入第八屆，不同界別的領袖透過專題演講、圓桌討論和論文發表，圍繞本年主題「進入設計教育」發表獨特見解。會議由香港理工大學設計學院和職業訓練局轄下的香港知專
設計學院主辦，香港設計中心協辦。設計營商
周2012的夥伴國丹麥也有多位著名教育家擔
任講者，包括Kolding設計學院院長Elsebeth
Gerner Nielsen和哥本哈根互動設計學院聯合創辦人Vinay Venkatraman。逾410人參與
會議，包括設計教育家、設計研究員、趨勢分
析師、執業設計師、設計相關專才和學生。

Apogee in Australia. Jonas Sverdrup
of Seidenfaden Design in Denmark
shared his thoughts on branding fromthe perspective of cultural differences
between China and Europe. Mikkel
B. Rasmussen of ReD Associates
in Denmark discussed how making
insights could drive winning
strategies. Five workshops were heldin the afternoon, including “design
x media” and “personal products x
corporate products”.

5 Dec 2012
Design is an important element in
helping manufacturers in Mainland
China to move up the value chain.
The Shenzhen Industrial Design
Profession Association continued
to organise the Shenzhen UserExperience & Industrial Design

Forum to update the local trade on
the new global trends. The event
attracted over 400 individuals from thedesign and business communities.
At the morning “High-end Forum”,
addressing the issue of positive
design impact was Daniel Szuc of

善用設計是助中國製造業進一步升級轉型的關
鍵要素。深圳市工業設計行業協會再度主辦深圳用戶體驗與工業設計論壇，讓本地產業認識
全球的最新趨勢。活動吸引逾400位設計和商
界精英。在上午的「高峰論壇」，澳洲Apogee
Usability Asia的Daniel Szuc談論了何謂積極的設計效力；丹麥Seidenfaden Design的
Jonas Sverdrup從中國和歐洲的文化差異角度，闡述對品牌化的創見；丹麥創新公司ReD
Associates的Mikkel B. Rasmussen則探討
如何以洞察力帶來致勝策略。下午舉行了五場
工作坊，內容包括設計與媒體、個人與企業產
品設計等。

YIC Design Exchange

Brand Asia Forum

青年工業家協會論壇

品牌亞洲論壇The diverse approaches to beefing up
the brand management and brandbuilding capabilities in Asia were
explored at this forum. Organised
by HKDC, the forum featured two
sections: “CEOs and Brands” and“Brands in Asia”. There were over深圳用戶體驗與工業設計論壇

BODW Concurrent Event
設計營商周同期活動

BODW Concurrent Event
設計營商周同期活動

5 Dec 201225

350 participants, including thosefrom the design and creative
industries, education, and executivesof brands and marketing andsenior management. They learned
about diverse methods of building,growing and sustaining a brandover time – especially in response
to demographic, geographic, andmacroeconomic changes.
The participants also received insightsfrom the leading experts. They
included Suzanne Santos of Aesop
in Australia who discussed the issueof brand integrity under pressure
to conform; Stephen Fairchild of
Pandora in Denmark who shared his
experience in building the emotional
connection through design; andMads Ryder of Royal Copenhagen
in Denmark, who looked at the

The event’s organisers were the Hong
Kong Young Industrialists Counciland HKDC. The debut event drew
an enthusiastic audience of over 80.
The case sharing session featured
Giormani’s co-founder Kelvin Ng andits designer Jane Tong, Danny Fang ofFang Studio Ltd, and Moiselle’s Harris
Chan and the company’s designer
Sekino Keisuke.

simultaneous design revitalisationand turnaround of the 237-year-old
company.
是次論壇探討在亞洲區內強化品牌管理和
品牌創建能力的多種方法。論壇由香港設計中心主辦，分為兩部分：「CEO與品牌管理」
及「品牌在亞洲」。參與人次逾350人，分別
來自設計、創意產業和教育界，亦有品牌和
市務行政人員和管理高層參加。他們體會建
立、發展和長遠維繫品牌的各種竅門，尤其是應對人口、地理和宏觀經濟變遷之道。參
與者還能向多名專家取經─ ─澳洲Aesop的Suzanne Santos講解在潮流壓力下如何維
持品牌的完整性；丹麥Pandora的Stephen
Fairchild分享通過設計來建立感性連繫的經驗；丹麥Royal Copenhagen的Mads
Ryder則探討其具237年悠久歷史的公司如何活化和蛻變。

5 Dec 2012
A new concurrent event of BODW, thisexchange was designed as a platform
for leading companies to share theirsuccessful cases of using designs
to create value. It was also a match-making occasion aimed at increasing
the networking opportunities forindustrialists and designers to forge
business partnerships and develop
creative products and ideas together.

這是設計營商周首次舉辦的同期活動，亦是一
個全新的平台，讓優質企業分享通過設計來創
造價值的成功營商個案。同時提供了一個商業
配對的良機，讓工業家和設計師聚首一堂，建立商業夥伴關係，共同發揮創意，開發創新產品。論壇由香港青年工業家協會和香港設計中
心合辦，首屆活動吸引逾80人踴躍參加。分享個案的包括茲曼尼創辦人之一兼總設計師吳紹
棠、方設計室的Danny Fang、慕斯國際創作總
監陳柏熹等。

26

Fostering International Design Promotion and Exchange

國際設計推廣與交流合作

BODW Concurrent Event27

受推崇或揚威海外的獲獎作品。本年度更引入
新元素「升級再造」（upcycling）概念的協作
項目。同時，香港設計中心設有專題展區，透過與公眾互動交流，介紹其多元化服務和項目，
內容包括香港設計中心十周年回顧展、2012香
港設計年、香港設計中心設計大獎得獎作品，
還有學生園地和Book Corner。

設計營商周同期活動

HKTDC Inno Design Tech Expo
香港貿發局設計及創新科技博覽此專題展區亦展示由樂高積木組成的「Porous
City: Opening the Tower」模型，由香港設計
中心、The Why Factory和MVRDV協力呈獻，
是一項探討摩天大樓理想設計的持續研究項目。這次共展出於2012年完成的9座樂高摩天
大樓模型，另包括由香港多家大專院校的學生
和建築師合力建造的101座大樓模型。

Pavilion, 9 LEGO® towers completed
this year at the TU Delft and another
101, which students of Hong Kong
universities and practicing architects
produced during a workshop, wereshowcased.
The Trade Hall displayed the holistic
solutions for manufacturers, brandowners and business sector provided
through commercial design solutions,business technologies and IP trading
consultancies. A combined total of
39,247 individuals from the trade andthe general public visited the Tradeand Inspiration Halls during the 3-day
expo.
通過專業設計、科技和知識產權貿易服務，可進一步發揮設計和創意的潛力，提升商業價值和競爭力。這正是香港貿發局設計及創新科技
博覽所推廣的信念。由香港貿易發展局主辦，

6 – 8 Dec 2012
Design and creativity could enhancebusiness value and competitivenessvia professional design, technology
and IP trading services. This is
the notion promoted through the
HKTDC Inno Design Tech Expo
2012, organised by the Hong Kong
Trade Development Council andco-organised by HKDC and theHong Kong Science and Technology
Parks Corporation. The expo is
one of Asia’s premier design andinnovation events and an international
marketplace for professional design
services, business technology
solutions and IP trading. BODW’s
partner country Denmark worked
closely with the expo to showcase
an array of inspiring activities andpresentations designed to connect

香港設計中心及香港科技園有限公司協辦，博覽會是亞洲首屈一指的設計和創新盛事，
也是專業設計服務、商業科技方案和知識產權的國際貿易平台。設計營商周夥伴國丹麥與博覽會緊密合作，通過一系列富啟發性的活動和演說，為參加者送上源源不絕的創新概念。
以「丹麥設計社會」為主
題，45家丹麥公司展示其產品和方案，著名品牌如樂
高、Fritz Hansen、Georg
Jensen、Bang & Olufsen
和Pandora均有參展。博覽匯聚了香港、中國大陸、德國、日本、韓國、澳門、菲
律賓、瑞士、台灣和荷蘭等
地共351家參展商，展示最新設計。

「貿易館」則展示一站式商業設計、科技和知識產權交易諮詢服務，為廠家、品牌持有人和
商界提供整全的解決方案。為期3天的博覽，共有39,247名業界和公眾人士參觀貿易館和創意館。

其中「創意館」內的「香港創意力量」展區展示由本
地設計師創作、逾150項備

BODW Concurrent Event
設計營商周同期活動
the participants with innovativeideas. Under the umbrella theme“Design Society Denmark”, 45
Danish companies showcased theirproducts and solutions underway
bettering lives. Celebrated brands as
LEGO, Fritz Hansen, Georg Jensen,
Bang & Olufsen and Pandora wererepresented at the Danish pavilion.
The expo brought together exhibitorsfrom Hong Kong, mainland China,
Germany, Japan, Korea, Macau,
Philippines, Switzerland, Taiwan
and the Netherlands. A total of 351
exhibitors displayed their latest
offerings at the expo.
Highlights of the Inspiration Hall,
which was open to the public,
included the “Hong Kong Creative

Force” section displaying more than
150 award-winning or recognised
works by local creative companies.
New elements included crossoverprojects showcased under the“upcycling” theme. Meanwhile HKDC
introduced to the visitors its services
and projects at a special pavilion.
The HKDC pavilion featured the
HKDC 10th Anniversary, 2012 Hong
Kong Design Year, HKDC Awardwinning projects, an education
corner and a book corner.
It also featured “Porous City:
Opening the Tower”, a joint project
between HKDC, The Why Factoryand MVRDV. It was an ongoing
research project focusing on thedesign of skyscrapers. In the HKDC

Education Corner 2012
學生園地2012

Over 700 Form 3 and above
secondary school students from 33
local schools got a taste of creating
new products, environments andvisual communications. By doing
so, they experienced how “Design
Advances Living”, which was thetheme of this annual programme. A
total of 35 workshops were organised
for the participating students to tap
their design and creative talent. Theircompleted works were on public
display at the exhibition booth.
Recognised as a leading design
education programme, Education

Corner was organised by HKDC, incollaboration with the Hong Kong
Polytechnic University’s Schoolof Design and Hong Kong Design
Institute. To give the participants animmersive experience, they weretaken on a guided tour of design,
brand and innovation exhibits at theInspiration Hall at the IDT Expo.
來自33所本地中學的700多名高中學生學生園
地一嘗設計的滋味，創作多項新產品、環境及視覺傳訊作品，從中體驗本年度主題「設計讓生活昇華」。學生在35個工作坊裡盡情發揮設
計和創作天分，作品更有機會即場展覽。是項

6 – 8 Dec 2012
廣獲好評的設計教育活動由香港設計中心主
辦，香港理工大學設計學院及香港知專設計學院協辦。大會更安排設計及創新科技博覽導賞團，觀摩創意館的設計、品牌和創新展品，進一步增進學生的體驗。

28

Fostering International Design Promotion and Exchange

國際設計推廣與交流合作

BODW Concurrent Event
設計營商周同期活動

BODW Concurrent Events
設計營商周同期活動

Global Design Network (GDN )6 Dec 2012
Under the theme “DESIGNING
CHANGE - the Making of Creative
Cities and Creative Citizenry”, thisyear’s GDN let the gathered design
thought leaders from Asia and aroundthe world further deepen their mutual
understanding and explore theopportunity for future collaboration.
The event was kicked off with aluncheon themed “Designing Change
for Society Well-being” which aimed

Immediately following the luncheon
was the closed-door roundtable“Designing Change for Business,
Living and Creativity”. The
participants were 26 representatives

亞洲設計：歷史、收藏與策展

from 15 design promotion
organisations, including those from
Australia, Canada, China, Denmark,Germany, Hong Kong, South Korea,
Malaysia, Singapore, Taiwan, and theUnited States. They explored policies
to promote the wider application ofdesign for value creation and benefit
for society.
以「設計驅動改變──塑造創意城市和創意公民」為主題，本年度的聯席會議雲集亞洲和環
球的設計先驅聯繫交流，並探索未來的合作機會。會議由香港設計中心和香港貿易發展局合辦，首個環節是以「設計驅動改變，促進社會
福祉」為題的午餐會，內容環繞加強政府、商界、公營和非牟利組織的設計領導力。討論嘉賓有香港設計中心董事會副主席劉小康、丹麥
設計中心行政總裁Nille Juul-Sørensen、韓國首爾設計中心主席李淳寅，以及時任台灣創
意設計中心執行長的張光民。共有69人參與午餐會。緊接的圓桌會議「設計驅動改變：商機、
生活和創意」邀請了15家來自澳洲、加拿大、中國、丹麥、德國、香港、南韓、馬來西亞、新加坡、台灣和美國的設計推廣機構共26名代表
參加，探討推動社會更廣泛應用設計的策略，
藉以創造價值，造福人群。

BODW Concurrent Event
設計營商周同期活動

Business of IP Asia Forum ( BIP Asia) 2012亞洲知識產權營商論壇2012

7 Dec 2012
Focusing on the new developmentsof the IP trade, especially buy-sell,monetisation and licensing, packed theagenda of this annual forum. Nearly
40 influential trade practitioners from10 countries shared their insights andexpertise in several panel
discussions, coveringsuch topics as “Global
IP Business: Trends andStrategies”, “IP in the 21stCentury: Trading Out of theBox” and “How Much is Your
IP Worth?”. IP applicationin such industries as
traditional Chinese medicine
and biotechnology was explored.
Organised by the Hong Kong Trade
Development Council and HKDC,
the forum was an ideal platform that
helped forge the connections of IP
owners, buyers and sellers, R&D
professionals, finance and legal
intermediaries, design and technology

German Design Standards
From Bauhaus to Globalisation

Asian Design: Histories, Collecting, Curating

國際設計組織聯席會議

to promote
designleadershipin thegovernment,
business,public andnon-profit
sector.
Sharing theirthoughts
with theparticipants
were Freeman
Lau, ViceChairman, Board of Directors of
HKDC; Nille Juul-Sørensen, CEOof Danish Design Center; Soonin Lee, president of Seoul Design
Center; and Tony Chang, CEO of
Taiwan Design Center. A total of 69
participants attended the luncheon.

29

practitioners from all over the world.
This year over 1,400 professionals fromover 23 countries participated in the
full-day event.
本年論壇環繞知識產權貿易的最新發展，尤其是知識產權買賣、套現和授權。共有來自10個
國家的40位業界資深人士參與，分享創見和經驗，涵蓋的議題廣泛，包括「環球知識產權業
務：趨勢與戰略」、「二十一世紀的非傳統知識
產權交易模式」和「知識產權估值」等。此外，還涉獵傳統中藥業及生物科技業的知識產權應用。論壇由香港貿易發展局和香港設計中心合辦，是讓世界各地的知識產權持有人、買家與賣家、研發專才、金融和法律中介人、設計及科技
人才互相聯繫的理想平台。本年度共有逾1,400
名來自23個國家的專業人士參與。

德國現代設計百年

Organised by
M+ Museumfor Visual
Culture, thisevent presented
a series ofinspiring talks
and panel
discussions
featuring leadinginternational
scholars and3 Dec 2012
curators of Asian
design. They explored the shifting parameters and theconceptual and methodological implications of historising,collecting and curating Asian design.
此活動由M+視覺文化博物管主辦，內容包括一系列富啟發性的演講和座
談會，講者均是蜚聲國際的亞洲設計學者和策展人，共同探討亞洲設計多
變的定義，以及背後對歷史、收藏與策展的概念和研究方法的影響。

6 Dec 2012 – 4 Mar 2013
Organised by the Hong Kong Design Institute & Hong Kong
Institute of Vocational Education (Lee Wai Lee), the unique
German design aesthetic and excellence were celebrated inthis exhibition by showcasing over hundred pieces of design
works spanning over a century.
展覽由香港知專設計學院及香港專業教育學院（李惠利）合辦，透過展示
過去一個世紀逾百件設計作品，宣揚德國獨特的設計美學和設計成就。

Pure Land: Inside the Mogao Grottoes at Dunhuang
人間淨土：走進敦煌莫高窟

The ethereal beauty of the murals, statues and unique architecturalfeatures of the world-famous Mogao Grottoes at Dunhuang camealive, thanks to a pioneering Virtual Reality technology. Pure Land was
produced by the CityU Applied Laboratory for Interactive Visualization and
Embodiment (ALiVE) in partnership with the Dunhuang Academy China
and the Friends of Dunhuang Hong Kong.
由香港城市大學互動視覺及體現應用研究室（ALiVE）、敦煌研究院及香港敦煌之友聯合
製作。利用虛擬實境技術，莫高窟舉世知名的壁畫、佛像及建築遺跡得以活現觀眾眼前。

6 – 11 Dec 2012

Memorandum of Understanding withSeoul Design Foundation
與首爾設計基金會簽訂合作備忘錄

To co-operate for mutual benefits and development for thedesign communities in Hong Kong and Korea, the Seoul Design
Foundation signed a Memorandum of Understanding (MOU) with
HKDC. Mr Jong Won Baik, Chief Executive Officer of the Seoul
Design Foundation and Dr Edmund Lee, Executive Director of
HKDC endorsed the MOU in Hong Kong on 4 December 2012.
According to the agreement, the two organisations will co-operate
on a strategic basis in the areas including knowledge exchange,
promotion and marketing of design programmes and initiatives tofoster closer ties and advance collaboration.

4 Dec 2012

為加強合作，互惠互利，並促進香港和韓國設計業的發展，首爾設計基金會與香港
設計中心簽署合作備忘錄，並由首爾設計基金會總裁白鍾元與香港設計中心行政總裁利德裕於2012年12月4日在香港簽署落實。根據協定，兩家機構會在知識交流
及設計項目和活動推廣等策略性項目上尋求合作機會，以加強聯繫和共同協作。

30

Fostering International Design Promotion and Exchange

SmartHK Hangzhou
轉型升級‧香港博覽

30 - 31 Aug 2012
HKDC is committed to reaching out toenterprises on the Mainland throughexhibitions. In collaboration with morethan 20 organisations and government
departments, including the Hong Kong
Trade Development Council and theHangzhou Municipal Government,
HKDC participated in the “SmartHK”
event in Hangzhou, Zhejiang Provincethat attracted delegates from morethan 200 Hong Kong enterprises in theservice industry. As the first ever expo
of such large scale held in Eastern

China to promote
the strengths ofHong Kong’s service
industry, the event
showcased a plethoraof professional
service areas, suchas entrepreneurial
management, design,
branding andmarketing, as wellas environmental
protection andinformation technology. The main
objective was to help mainland
enterprises to upgrade their businesses,
create business opportunities andpromote collaboration between
enterprises in both places.
HKDC exhibited in the “Innovative,
Design and Marketing” Pavilion
to introduce the centre’s key work
areas and various design promotion
programmes and projects, including
the display of award-winning designsof Design for Asia Award, highlights
of Business of Design Week, as well

國際設計推廣與交流合作

as 2012 Hong Kong Design Year. The
Expo featured various forums, seminars,
workshops, professional service
consultation sessions, and crossdisciplinary collaborative activities. Mr
Gregory So, Secretary for Commerceand Economic Development of the Hong
Kong SAR Government officiated at the
opening ceremony. The two-day event
attracted more than 10,000 visitors.
香港設計中心致力通過展覽與內地企業建立聯繫。本中心與香港貿易發展局和杭州市政府等
逾20個機構和政府部門合作，參與於浙江省杭州市舉辦的「轉型升級‧香港博覽」。共有超過
200家來自香港服務業的企業參展。博覽旨在
推廣香港服務業的優勢，展示香港不同的專業
服務，範疇包括企業管理、設計、品牌、市場推廣、環保和資訊科技等等。此類關於香港專業
服務的大型博覽首度於華東舉辦，主要目標是協助內地企業的產業升級、創造商機以及推動
兩地企業共同協作。
香港設計中心於「設計創新及巿場推廣展館」
參展，介紹主要工作和各式設計推廣活動及項
目，包括展示亞洲最具影響力設計大獎得獎作品，以及設計營商周和香港設計年2012的精華片段。博覽設有多場論壇、研討會、工作坊、專
業服務諮詢環節以及跨產業協作活動。香港商務及經濟發展局局長蘇錦樑先生親臨主持開幕
禮，博覽為期兩天，共有逾10,000人參與。

In its fifth year, the Ambassadors’
Ball continued to raise funds insupport of the development ofdesign and innovation projects,
and experiential and educational
programmes aimed at benefiting thewider Hong Kong community. The
event was co-organised by the Hong
Kong Ambassadors of Design and
HKDC at Central Plaza. Curated by
the fundraiser’s creative directors –famed design duo Lyndon Neri andRossana Hu – this year’s Ball took on
the theme “Between: Time, Space第三屆深港文化創意論壇

and HKDC. Under the theme “World’s
Design Capital – a City of Culture andCreativity”, the cultural and creative
leaders and business elites put forward
their strategies for sharpening thecompetitive edge of Hong Kong (HK)and Shenzhen (SZ) from a cultural
perspective.

5 Jul 2012
This annual forum on cross-border
design and creativity collaboration
attracted the participation of over 500
creative and cultural elites in Mainland
China, Hong Kong and Taiwan. Design
professionals from Taiwan had been
invited to the forum for the first time.
The forum was organised by Shenzhen
Industrial Design Association, Hong
Kong Federation of Design Associations

Major speakers included the Head of
Create Hong Kong of HKSAR, Jerry
Liu; Lin Yin Bao of the international
exchange group at the Taiwan Design
Centre; and Chen Jin Hai from thepromotional office of City of Design,
SZ. Focusing on “design for future”,
the forum encouraged the enthusiastic
exchanges of views on the information
platform of SZ and HK, the HK and
SZ Bi-city Biennial of Urbanism/
Architecture, and the preparatorycommittee for the development of the

Qianhai economic zone. They mappedout the development of the SZ HK
design centre in Qianhai and proposed
strategies to elevate SZ’s infrastructure
as a city of design and creativity.

論壇由深圳市工業設計行業協會、香港設計總
會與香港設計中心主辦，於深圳馬哥孛羅好日子
酒店舉行，以「世界設計之都 - 文化創意城市」
為主題，分為主題演講及專題研討，吸引500多名文化創意精英出席。主辦單位首次邀請台灣參與，與深港的文化創意領袖、商界才俊從文化角度為深圳增強城市競爭力獻計獻策。
香港特區政府創意香港總監廖永亮、台灣創意設計中心國際交流組林鑫保、深圳市設計之都
推廣辦公室陳金海等作主題演講。大會以「設計著眼未來」開展專題研討，就深港資訊平台、
深港設計雙年展和前海籌備委員會三大設計項
目分享和交流，並聚焦前海深港設計中心建設，
籌劃兩地未來策略合作，規劃深圳創意城市發
展之路。

Hong Kong Taiwan Cultural Cooperation Forum
第二屆港台文化合作論壇

香港設計大使籌款晚宴2012─玩轉空間

30 Nov 20122012 3rd SZ-HK Culture Creative Forum2nd Edition

The Ambassadors’ Ball 2012

and People”, with a focus
on the living space andthe abstract dimensions
between things and theirinteractions with people.
As a tradition, the auctionsof exceptional and limited
edition works of art, furnitureand decorative objects
donated by celebrities in
the international art anddesign circles and influential Hong
Kong designers took the event toa climax. The total fund raised for2012 reached HK$ 4.7 million. Widely
regarded as a great success, the Ball
attracted many cultural and creative
stakeholders, patrons and supportersof design and the arts, including Mrs
Carrie Lam Cheng Yuet-ngor, Chief
Secretary of the HKSAR Government,
who officiated at the Ball as Guest of
Honour.

31

踏入第五年，香港設計大使籌款晚宴繼續為支援設計與創新項目發展，及造福廣大香港市民
的試驗與教育計劃籌募經費。晚宴於中環廣場舉行，由香港設計大使和香港設計中心聯合
主辦。著名設計搭檔郭錫恩和胡如珊擔任晚宴的創意總監，以「Between: Time, Space andPeople」為主題，探索起居空間裡各種物品
抽象的一面，以及它們與人類之間的互動。一
如既往，國際藝術設計名人及本地設計名師捐贈了罕有的限量版藝術品，進行慈善拍賣，掀起晚宴高潮。2012年晚宴共籌得善款470萬港
元。活動盛況空前，多位文化和創意界代表，
以及設計和藝術的贊助者和支持者蒞臨參與，
更榮獲香港特區政府政務司司長林鄭月娥出任
主禮嘉賓。

Under thetheme “cultural
cooperation”,
over 100 design
elites from HK
and TW shared
their thoughts onnine cultural andcreative aspects.
The discussions
delved into the
13 – 14 Sep 2012
collaboration
between HK
To further strengthen the idea exchange
and TW in the cultural and creative
among designers in Hong Kong (HK)industry development, exhibition,
and Taiwan (TW) and to encourage
competition and awards; the crossover
more cross-border and crossovercooperation between brands andcollaboration, Freeman Lau, Secretary
designers; collaboration to develop
General of FHKDA and Vice-chairman
and penetrate the Mainland market;
of Board of Directors of HKDC, led aand the future exchange among
delegation of 25 design practitioners andteachers and students at cultural andacademia to the forum. The delegatescreative design institutes in HK and
included HKDC’s Executive Director,
TW. The participants identified the
Dr Edmund Lee, representatives frommain directions for development and
Design Council of Hong Kong; Hongmapped out the concrete details of
Kong Designers Association; Hong Kong
future cooperative plans.
Design Institute; PolyU’s Design Institutefor Social Innovation; and Hong KongIn December 2012, a delegation fromInterior Designer Association, etc.
Taiwan-Hong Kong Economic andCultural Co-operation Council visited
HK and participated in Business of
Design Week 2012 and HKDC Awards
Presentation Ceremony. The visit
reinforced the networking between
design & culture industries in HK & TW.
為加強香港與台灣設計界交流合作及鼓勵兩地
跨領域、跨界合作，香港設計總會秘書長暨香港
設計中心董事會副主席劉小康率領25名香港設計界代表，包括香港設計中心行政總裁利德裕
博士、香港設計委員會、香港設計師協會、香港
知專設計學院、香港理工大學賽馬會社會創新設計院、香港室內設計師協會等代表，出席在台
北舉行的「第二屆港台文化合作論壇」。
論壇主題為「文化合作」，逾百名台港兩地文化
創意產業精英，圍繞九類文創產業和教育之領
域討論，深入探討（一）台港兩地文創產業活動、展覽、競賽、獎項的合作；（二）品牌與設計
師的跨界媒合；（三）合作發展大陸市場，及（四）文創相關學科的師生交流等相關議題，確認後續合作的方針與執行計劃。
另外，台港經濟文化合作策進會文化合作委員會
代表團，於2012年12月到訪香港出席設計營商
周2012及香港設計中心設計大獎頒獎典禮等活動，進一步加強兩地設計文化界的交流。

32

Celebrating
DesignExcellence
嘉許卓越設計成就33

It is essential to recognise good designs that improve
the quality of life, address social innovation andpreserve cultural heritage value through award
presentations to design talents and leaders ofenterprises.
傑出的設計可改善人類生活水平，為社會創新及承傳文化價值。透過獎項，嘉許優秀設計人才及利用設計的企業領袖，表揚他們對社
會的貢獻和成就。

34

Celebrating Design Excellence

嘉許卓越設計成就

HKDC Awards

香港設計中心設計獎
How does good design
influence our daily lives& social progress?
優秀設計對我們的生活和社會發展有何影響？

Not only do design awards promote
the public awareness of design, theyalso encourage and spur the creativityof designers through acknowledging
their contributions. Upholding the spiritof design and recognition of good
designs, HKDC launched a diverse
and influential awards programme in2003, with the support from CreateHKof the Commerce and Economic
Development Bureau, HKSAR. The
HKDC Awards programme celebrates
its 10th anniversary this year. It has
been developed into a highly regarded
international platform for commending
and honouring distinguisheddesigners. The awards programme

has attracted top quality entries by
established designers from Hong Kongand abroad.

winners of the HKYDT Award and theDFA Student Award. Over 300 guests
attended the event.

As 2012 was designated the “HongKong Design Year”, the presentationof the HKDC Awards on December
6, 2012 was the highlight event of theyear. The Ceremony was a memorable
event celebrating great achievements
in design. A total of 8 Grand Awards
for DFA were presented, along withthree Special Awards in culture,sustainability and technology andmany gold, silver, bronze prizes andmerit recognitions. It also honoured

At the 10th Anniversary Gala Dinneron December 7, three world-renowned
designers and business leader
received the DFA LAA, DLA and
WOCD. Sharing their joy were over
1,000 guests, including policy makers,
business leaders, design masters,
opinion leaders, design practitioners,
professionals and friends of HKDC
from Hong Kong and overseas.

設計獎項不僅能引起社會大眾關注設計，還能通過嘉許設計師，鼓勵和激發他們發揮更多創意。為了維護設計精神，表揚優秀設計，香港設
計中心早於2003年便推出多個深具影響力的獎項，並獲香港商務及經濟發展局轄下的創意香港贊助。本年度香港設計中心大獎踏入十周年，已發展成為加許優秀設計的國際平台，參
賽的均是中外名師最高水平的作品。
香港設計中心設計獎頒獎典禮於2012年12月6日舉行，是2012「香港設計年」的重點節目，嘉獎年內各項重大的設計成就，令人難忘。當
天共頒發了8項亞洲最具影響力設計大獎最高榮譽大獎，以及3項特別大獎（文化、可持續發展、科技），還有多項金、銀、銅及優異獎。同場還頒發了香港青年設計才俊大獎和亞洲最具影響力設計學生大獎。超過300名賓客出席頒獎禮。
在12月7日舉行的頒獎晚宴，三位譽滿全球的設
計師和商業領袖獲頒發亞洲設計終身成就大
獎、設計領袖大獎和世界傑出華人設計師，並獲全場1,000名賓客熱烈祝賀，他們包括來自
中外的政府決策者、商界領袖、設計大師、意見
領袖、設計從業員、專業人士以及香港設計中心各方友好。

• 亞洲最具影響力設計大獎
• Design for Asia (DFA) Award• DFA Lifetime Achievement Award(DFA LAA)• Design Leadership Award (DLA)• World’s Outstanding Chinese
Designer (WOCD)• Hong Kong Young Design Talent(HKYDT) Award• Design for Asia (DFA) Student Award• 亞洲設計終身成就大獎• 設計領袖大獎• 世界傑出華人設計師• 香港青年設計才俊大獎• 亞洲最具影響力設計學生大獎

HKDC Awards Exhibition in InnoDesign Tech Expo
設計獎得獎作品於「設計及創新科技博覽」展出

35

36

Celebrating Design Excellence

嘉許卓越設計成就

DFA Grand Award 20122012亞洲最具影響力設計大獎Ingenuity Follows Nature –A Poster Exhibition of Asian Designers & Tong Yang-tze’s Calligraphy
妙法自然–董陽孜X亞洲海報設計展覽 | Taiwan台灣Design for Asia (DFA)Award 2012

亞洲最具影響力設計獎2012
Asia’s economic prowess and its
impact on the world have been on
the rise, so has its distinct design
sensibility. Also because Asia
accounts for over half of the world’s
population, an increasing number ofdesigners and enterprises across theglobe take into their considerations thecontinent’s unique characteristics. The
Design for Asia Award honours andacknowledges new design projects
that have the potential to elevate thequality and vibrancy of life in Asiaand create globally sustainable ideas.
It also helps raise the awarenessamong corporations that design isan essential component in businesssuccess in diverse products andservices, including four major
categories: apparel and accessory;communication; product and industrial;and environment. Through the DFAA’s
platform, the participants share theirexperience to further enhance thevitality of Asia’s lively design scene.
This year, out of a total of 832 entries
from 27 countries and regions, a panelof distinguished Asian design experts
selected the recipients for a total of
123 awards including 8 DFA GrandAwards, three Special Awards and 112
DFA Category Awards.

亞洲經濟實力以及全球影響力正與日俱增，其獨特的設計觸覺也同樣備受關注。再者，亞洲
人口佔全球泰半，全球愈越來越多設計師和企
業均以亞洲特色為重。亞洲最具影響力設計大獎嘉許和肯定各項既能提升亞洲生活質素和活力，又兼顧全球可持續發展的新設計項目。它亦
有助提升企業意識，讓它們了解設計是各種產
品和服務業績優異的先決條件。獎項涵蓋四大範疇：服飾設計、傳訊設計、產品及工業設計、環境設計。通過亞洲最具影響力設計大獎這個
平台，各參與者可互相分享經驗，令亞洲的設
計舞台更為生機勃發。2012年度設計獎徵集了來自27個國家和地區共832項作品，並頒發123
項大獎，包括8項最高榮譽的設計大獎、3項特別大獎及112項亞洲最具影響力創意組別獎。

832

Entries from 27
Countries & Regions
參選作品
來自27個國家和地區Panyaden School

Raas Jodhpur

Ricoh GXR | Japn 日本

Pacific Place

Daikanyama T-SITE

Gardens by the Bay

尼德雙語小學 | Thailand 泰國

太古廣場 | Hong Kong 香港

焦特布爾 Raas 酒店 | India 印度

代官山 T-SITE | Japan 日本

濱海灣花園 | Singapore 新加坡

Grand Awards & Special Award
for Technology
大獎及科技特別獎

Palace Hotel Tokyo Chapel

東京王宮酒店紀念禮堂 | Japan 日本

Asia Society Hong Kong Centre

亞洲協會香港中心–活化前英軍軍火庫 |Hong Kong 香港
Special Award for Culture
文化特別獎

Soil Cave House

為西部農民改造設計土窰洞 | China 中國Special Award for Sustainability
可持續發展特別獎37

38

Celebrating Design Excellence

嘉許卓越設計成就

DFA Lifetime Achievement Award 2012 (DFA LAA)
亞洲設計終身成就大獎2012

This award signifies the designcommunity’s respect for an individual’slife-long contributions to the profession
and the society, especially in Asia. It
honours the visionary’s works that havehelped redefine elements of design in
one or more fields and thus leaving alegacy with impact on the region andglobally.

Born in Austria, educated at Sorbonnein Paris and Yale in the United States,and deeply influenced by Asian arts,
Steiner exhibits distinctive crosscultural sensitivity. Throughout his
career spanning over 50 years, he has
embraced the principles of “analysing
the ideas”, “form follows function”,“distinct ideas” and “context andcontent”. He eschews the individual
style of designers. Instead heemphasises client’s design and uses
style and new elements to enhance thedesign. For him, client and the solution
are first and foremost. And this notion
is reflected in his timeless designs.
此獎項表揚終身為設計專業及社會，尤其是亞洲區作出重大貢獻、鞠躬盡瘁之士。得獎者深
具遠見的作品為個別或多元範疇的設計元素賦
予全新定義，其不朽之作在地區以至全球得以承傳，造成廣泛迴響。

Henry Steiner is the recipient of DFA
LAA 2012, who founded Steiner & Co
in Hong Kong in 1964. The company
has been one of the world’s leading
branding design consultancies. His
firm’s designs have become part ofthe daily life of Hong Kong and Asia.
They include the city’s bank notes,
the iconic HSBC logo in 1984 and theHong Kong Jockey Club’s insignia in
1997. Other multinational corporations
that have sought out Steiner’s expertisein brand identity include IBM, HyattRegency, Hilton Hotels, Dow Jonesand Unilever.

石漢瑞是亞洲設計終身成就大獎2012得主，他
於1964年在香港創辦設計公司Steiner & Co，
其後發展成為全球首屈一指的設計顧問公司。
這家公司的設計成了香港和亞洲人日常生活的

Design Leadership Award 2012 (DLA)
設計領袖大獎2012

This award pays tribute to a global
business leader that has capitalised
on design to sharpen a company’scompetitiveness. CEO of the RenaultNissan Alliance, Carlos Ghosn ishonoured with the DLA 2012. He
joined Nissan when it was on the brinkof bankruptcy in the 1990s and has

一部分，香港鈔票、匯豐銀行1984年沿用至今的商標以及香港賽馬會1997年推出的會員身份佩章均是其代表作。IBM、凱悅酒店、希爾頓
酒店、道瓊斯和聯合利華等國際知名品牌亦曾邀請他塑造品牌形象。

39

turned it into
one of the mostprofitable andinnovative car
producers in
the world. The
phenomenal
corporate
success is
attributable to
Ghosn’s staunch
support for
design. He has
substantiallyexpanded thecompany’s
automotive designteam to more than
900 and credits its financial turnaroundto design. Embracing design andinnovation, he believes design successis measured by a car company’s ability
to appeal to the totality of a driver’s
senses and that results in new andrepeat customers. Among his new
project is the world’s first line-up ofelectric cars.

此獎項嘉許善用設計來加強企業競爭力的環球
商業領袖，本年得主是雷諾──日產汽車有限公司行政總裁卡洛斯．戈恩（Carlos Ghosn）。他於1990年代加入瀕臨破產邊緣的日產汽車，並把它轉型為一家全球盈利最高及最創新的汽車生產商。此等令人矚目的商業成就得歸
功於戈恩先生堅持重視設計。他大幅擴充了公司的汽車設計團隊至多達900人，並視設計為公司轉虧為盈的功臣。他大力推崇設計和創新，
相信汽車公司的成功設計準則在於能全面取悅車主的各種感官，從而吸引新顧客以及舊客重複光顧。他的其中一個新項目是推出全球首
批電動車。

World’s Outstanding Chinese Designer 2012 ( WOCD)
世界傑出華人設計師2012

生於奧地利，先後於法國索邦大學和美國耶魯大學接受教育，並深受亞洲藝術所啟發，石漢
瑞富有獨特的跨文化觸覺。在跨越半世紀的職
業生涯，他一直秉持四大原則：意念分析、形式
以功能為依歸、不同意念應涇渭分明，以及文化背景和內涵並重。他認為設計師不應有既定的風格，反而強調為客戶設計，並以客戶的風格
和新元素來優化設計。對他來說，客戶和解決方案是最重要的，其永不過時的設計正反映了
這些設計理念。

This award recognises the outstandingachievements of a designer ofChinese origin and his/ her ongoing
contributions to advancing design
through educational activities,
participation in professionalorganisations, and social commitment.
The recipient of WOCD 2012 is car
designer Anthony Lo, who is a vicepresident of exterior design at Renault.
A Hong Kong native, Lo attended the
Polytechnic University of Hong Kongand London’s Royal Collegeof Art. Lo has been associatedwith top carmakers, including
Audi, Mercedes-Benz, Saaband General Motors. He
thinks designers should lookat the biggest design picture
possible and specialist car
exterior car designers needto find a theme to inject
the shapes, surfaces, andsculptures. Design strategy
is a complex processthat stretches all the way
from initial benchmarking throughconceptual and architectural phases to
final execution. To be truly successful,designs must immediately “impact
customers by showing them details
and proportions they have never seen
before,” he says.
此獎項表揚成就非凡的華裔設計師。得主致
力投身教育、專業機構及公益社會服務，為推廣設計而努力不懈。本年度的得主是汽車設計
師羅偉基，他是雷諾汽車廠外型設計副總裁。

羅偉基在香港土生土長，先後就讀香港理工大學和倫敦皇家藝術學院。他曾任職於奧迪、平治、紳寶和通用汽車等多家頂尖車廠。他認為設計師應儘量先宏觀整個設計藍圖，而專業的
汽車外型設計師應找尋一個主題，再注入車子
的形狀和表面，融入汽車的雕塑當中。他說制
定設計策略包括從一開始的同業評比，到構思
和建構的階段，以至最後執行，是一個複雜的過程。他指出真正成功的設計師，能即時「以前
所未見的細節和比例來打動顧客」。

40

Celebrating Design Excellence

嘉許卓越設計成就

41

Design for Asia Student Award 2012
亞洲最具影響力設計學生大獎2012

Hong Kong Young Design Talent( HKYDT ) Award 2012
香港青年設計才俊大獎2012
Budding designers and outstanding
design graduates are supportedwith sponsorships for overseas work
attachment at prestigious design
companies through HKYDT Award.
With their enhanced capability andprofessional knowledge, the awardees
are expected to contribute to Hong
Kong’s design and creative industries
after the completion of their internship.
Launched by the Innovation andTechnology Commission of the Hong
Kong Government in 2005, HKYDTA
is supported by the Hong Kong
Polytechnic University School of Designand Hong Kong Design Institute.
Recipients of CreateSmart Young
Design Talent Award are Hamlet
AuYeung Wai-hon and Calvin Kwok
Yum-tsung. AuYeung’s ‘Hong Kong:
Creative Ecologies’ visual identification
system was displayed at World Expo
2010 Shanghai. His works convey Hong
Kong’s dynamism, style and innovative
strength. Graphic designer Kwok has
collaborated with fashion label Diesel fora limited edition capsule collection. He
has established his own design studio,
Lazehero Visionary Duo, and beganvisual arts experiments in such fields as
design, music and fashion.
The CreateSmart Young Design TalentSpecial Award went to Quai Chan Wingkei and Fiona Lau Wein-sie. Chan’spassion for design has not only helped
establish her aesthetic sense but alsoenables her to better master the basics
of design. Lau is the co-creative director
and head designer of her own fashionlabel, ffiXXed which was selected as
Hong Kong’s only representative brandat Busan Fashion Week. Lau has also
been named as one of the ‘Magnificent
Seven’ top new designers by the New
York Times.
Winner of PolyU School of Design
Young Design Talent Educational Award
is Key Chow Ka-wa. He has received
accolades for adding unique personal
flourishes to his knitwear designs.

the tiny town of Purdlingar. It not only
helps conserve extraordinary artistryfound only in one tiny area, it also
redefines such artistry’s relevance tothe present and future generations
by bringing Purdlingar’s gorgeous
wares to a wider audience. “Daily
Korean” helps beginners of Korean
language study to attain fluency
more easily. Its innovative systems
integrate interactivity, engaging
elements, and graphic designs andthey are developed to make mastering
Korean a much simpler and enjoyable
experience.
「創意知優青年設計才俊特別獎」的得主分別是陳穎琦和劉慧詩，陳穎琦對設計的滿腔熱誠，助她建立了美感和掌握設計的基本功。劉慧詩是其
創立的時裝品牌ffiXXed之共同創作總監和首席
設計師，ffiXXed也是釜山時裝周唯一的香港品牌代表。劉慧詩更獲《紐約時報》提名為七大新晉設計師之一。
「香港理工大學設計學院青年設計才俊教育大獎」得主為鄒家華。他為其設計的針織衣物加上獨特的個人修飾，贏得讚譽。
林偉強是「香港知專設計學院青年設計才俊教育大獎」得主。他的成長離不開綠化地帶，其設計反映了他對環境和大自然的強烈感覺。「青年設計才俊優異獎」得主分別是馮嘉賢、李德誠
和翁世俊。

Sonic Lam Wai-keung is the winner of
HKDI Young Design Talent EducationalAward. Because Lam grew up
surrounded by greenery, his designs
reflect a particularly strong feeling forthe environment and nature.
The recipients of YDT Special Mention
Awards are Evelyn Fung Ka-yin, Lee
Tak-shing, Yung Sai-chun.
通過香港青年設計才俊大獎，新晉設計師和設
計畢業生可獲贊助前赴海外著名設計公司實習，
加強設計能力和專業知識，並於完成實習後回
饋香港的設計和創意產業。香港青年設計才俊
大獎由香港特區政府創新科技署於2005年創立，並由香港理工大學設計學院和香港知專設
計學院支援。
「設計智優青年設計才俊大獎」由歐陽韋漢和郭蔭宗奪得。歐陽韋漢的「香港：創意生態」視覺識別系統曾於2010上海世博展出，表現了香
港的活力、風格和創新力量。平面設計師郭蔭宗與時裝品牌Diesel合作，推出限量版膠囊收藏系列。他成立了自家的設計工作室Lazehero
Visionary Duo，並在設計、音樂和時裝等範疇展開各種視覺藝術實驗。

Asia needs bright young talent tosustain its dynamic design scenes.
The award recognises individual orteam of students in Asia who havemade outstanding achievementsby harnessing the power of creative
collaboration and reaching acrossdisciplines to fully realise theirinnovative genius. Students from over
50 design institutes in 10 countries
and regions in Asia submitted nearly
220 projects to compete for the top
prizes. The winners are Ishita Jain of
the National Institute of Design in India,
whose entry is “Design for Change:
the Languishing Craft of Glass”; andJinyoung Sunwoo of LaSalle Collegeof the Art in Singapore, whose entry is“Daily Korean”. “Design for Change”
focuses on the unique craft of bangle
making among the glass workers of亞洲需要才華洋溢的年青一代，助設計界繼續
茁壯成長。此獎項的得主均為亞洲的學生或學
生組別，他們發揮共同創新的力量，取得卓越成就，並善用跨界別方式，來充分發揮其創新潛能。遍佈10國、逾50家設計學院的學生共提交近220項參賽項目，爭奪最高殊榮。大獎得主為來自印度National Institute of Design
的Ishita Jain，作品為Design for Change:
the Languishing Craft of Glass；以及來自新加坡LaSalle College of the Art的Jinyoung
Sunwoo，作品為Daily Korean。Design for
Change以小鎮Purdlingar玻璃工匠獨特的手
鐲製作工藝為主題。作品不只希望保育這項難
得一見的非凡技藝，並藉著推廣Purdlingar精
巧的製品，為下一代尋回這些作品在當代的藝術價值。Daily Korean協助韓語初學者更輕易說得一口流利的韓語。其創新的系統融合了
互動而有趣的元素和圖像，令學習韓語更為輕
鬆愉快。

歐陽韋漢

設計智優青年設計才俊大獎CreateSmart Young Design Talent Award

Daily Korean

Jinyoung Sunwoo
LaSalle College of the Art | Singapore 新加坡

The CreateSmart Young Design TalentSpecial Award
創意智優青年設計才俊特別獎

PolyU School of Design Young Design Talent
Educational Award
香港理工大學設計學院
青年設計才俊教育大獎

Fiona Lau Wein-sie

Sonic Lam Wai-keung

The CreateSmart Young Design TalentSpecial Award
創意智優青年設計才俊特別獎HKDI Young Design Talent Educational Award香港知專設計學院
青年設計才俊教育大獎

劉慧詩

郭蔭宗

The National Institute of Design | India 印度

Key Chow Ka-wa

設計智優青年設計才俊大獎CreateSmart Young Design Talent Award

Calvin Kwok Yum-tsung

Ishita Jain

Quai Chan Wing-kei
陳穎琦

Hamlet AuYeung Wai-hon

Design for Change:
the Languishing Craft of Glass

鄒家華

林偉強

42

Nurturing
Creative
Talents andDesignentreprenurs
孕育創意人才和
設計企業家

43

The young generation is the future driving force ofsocial development. HKDC devotes to inspire creative
thinking of youngsters, nurture creative talents anddesign-preneurs, as well as enhance designers’
expertise to help achieve their potential.
年青人是未來經濟和社會發展的重要動力。我們致力啟發新一代
的創意思維，培育創意人才和設計新進，並增強其創意自信心。

44

Nurturing Creative Talents and Design-entreprenurs

孕育創意人才和設計企業家

Design Incubation Programme (DIP)

2012 Entrepreneurship for Design & Creative
Business Certificate Programme ( 7 + 1)

設計創業培育計劃第六屆 志在創業─設計與創意工業證書課程2012
HKDC and 17 were recruited by
the HKSTPC. Since HKDC took
over DIP, 20 incubatees recruitedby the HKSTPC have successfullycompleted incubation. Since the DIP
launch in 2006, the survival rate of
the incubatees, which is measured
in terms of the number of graduatedincubates that remain in business
two years after graduation from theprogramme, is 93.5%.

創意、精明頭腦和卓越的商業管理技巧，均是成功企業的必要元素。為加強本地設計師和創意專
才的商業思維和睿智，香港設計中心與香港中文大學創業研究中心合辦第六屆志在創業──設計
與創意工業證書課程，與本地的創意與設計教育互補，協助學員
應付瞬息萬變的商業世界和建立
企業家的視野。課程創立於2008
年，對象為自行創業或準備創業的本地設計師和創意專才。

為協助香港政府持續推動本地創意人才和企業
的發展，香港設計中心在培育本地新晉設計公
司方面承擔起重要的角色。2012年5月起，香港設計中心接替香港科技園公司，管理設計創業培育計劃，三年內將培育60家新公司，並繼續協助原本由香港科技園公司取錄的設計公司
完成此計劃。

To assist the Hong Kong
Government’s initiative to sustain thelong-term development of the city’s
creative talents and enterprises,
HKDC takes a key role in the
nurturing of design start-ups locally.
HKDC took over the administrationand operation of DIP at InnoCentre
from the Hong Kong Science andTechnology Parks Co Ltd (HKSTPC)
in May 2012. Based on the funding
agreement with the government,
HKDC would recruit 60 incubateesin three years from 2012 while
continuing its incubation services
for those previously recruited by
HKSTPC until the completion of theirindividual incubation programmes.

DIP provides a holistic programme ofnurturing and assistance to design
startups from an array of design
disciplines, including product,
fashion, branding/ packaging,jewelry, visual / spatial arts, media& communications and Interior/45

architecture. Hence, the startups
can meet the challenges during
the critical early stage of businessdevelopment. Each incubatee
receives funding support over
the two-year incubation period
to cover various expenses,
including office rental, overheads
and business promotion anddevelopment. Training programmes
tailored to their needs are offered,including an Entrepreneurship for
Design and Creative Business
Certificate Programme (aka 7+1
Entrepreneurship programme) andselect programmes available during
the Business of Design Week andKnowledge of Design Week. Oneon-one business consultation isprovided through the collaboration
with the Center for Entrepreneurshipof the Chinese University of HongKong. The incubatees receive on-sitecoaching and mentoring consultancy
services. Their individual business
operations are also reviewed inthis programme. Other forms of
support for the incubatees include
networking opportunities withpotential business partners andangel investors, and experiencesharing sessions by business experts
and veterans. HKDC also operates
an “entrepreneur-in-residence”
programme to offer business advice
to the incubatees on a weekly basis.
As of the end of March 2013, 40
incubatees were under DIP, ofwhich 23 were admitted by the

此課程簡稱為「7+1」課程，由三
個部分組成：2012年5月3日的課
程簡介會； 6月16日至9月12日的七個單元課程；以及9月21日至22日為期兩天的珠三角與廣州設計
企業和商貿考察活動。

16 Jun - 22 Sep 2012

設計創業培育計劃全面培育和協助新晉設計企業，涵蓋產品、時裝、品牌創建及包裝、珠寶、視覺及空間藝術、媒體及傳播、室內設計及建
築等產業，讓它們順利過渡創業初期的各種重大挑戰。在兩年的培育期內，每一家新晉企業
可獲資助，應付租金、營運、商業推廣和發展等
多項開支。參與計劃的設計企業獲提供商業營
運的培訓，如「志在創業──設計與創意工業
證書課程」，以及「設計營商周」和「設計智識周」的精選課程。
本計劃更與香港中文大學創業研究中心合作，
為設計師提供一對一的商業諮詢服務。新晉企
業還可獲實地指導以及個別導師的諮詢服務，
企業的商業運作也會接受個別的專業評估。其他支援包括安排與工商業界和天使投資者交流
及專家分享營商經驗環節。香港設計中心亦安排了「駐點企業家」計劃，每周一次為新晉企業指點迷津。
截至2013年3月底，共有40家新晉公司加入設計創業培育計劃，其中23家由香港設計中心取錄。自香港設計中心接管以來，20家原本由香
港科技園有限公司錄取的新晉公司已成功完成
培育計劃。自2006年設計創業培育計劃成立以來，參與企業的成功率（定義為完成計劃兩年後仍繼續營業）為93.5%。

The essential elements of a
successful enterprise include
creativity, a brilliant mind as well
as excellent business management
skills. To help local designers andcreative professionals enhancetheir business acumen andresourcefulness, HKDC held the
6th Intake – 2012 Entrepreneurshipfor Design & Creative Business
Certificate Programme, incollaboration with the Center for
Entrepreneurship of the Chinese
University of Hong Kong (CUHK
CfE ). The programme aimed atcomplementing local creative anddesign education and helping theparticipants better navigate therapidly changing business landscapeand develop entrepreneurial insights.
Launched in 2008, the programme
targets locally trained designers
and creative professionals who own
their businesses or are planning toestablish their enterprises.
Known as “7+1”, the programme
consisted of three parts: information
session on 3 May, 2012; the7-module programme held on every
other Saturday from 16 June to 12
September, 2012; and a 2-day visit
to design enterprises and tradeorganisations in Guangzhou, Pearl
River Delta on 21 and 22 September,
2012.
A total of 34 individuals enrolled at
the programme called “7 Steps to
Build Your Success”. Conducted by
Bernard Suen, Project Director of
CUHK CfE, the seven taught modules
focused on design management
covering such topics as “current
landscape of Hong Kong creative
industries”, “creating and selling a
hot design approach”, and “businessmodel designs”. The programmealso touched upon the basics ofaccounting, human resources,
and marketing. Seven establisheddesigners and entrepreneurs
were invited to share their insights
and experience in setting up andmanaging a creative business.
They included: Charles Ng, directorof Maxi Communications Ltd andPrudence Mak, founder & designerof Chocolate Rain Jewellery &Design Co Ltd. The field visit toseveral enterprises and professionalorganisations in PRD, attracted 28
participants.

本屆共有34名學員參與由中大創業研究中心總 監孫耀先主講的「成功創業七部曲」，當中的七個
單元涵蓋了「當前香港創意產業之景觀」、「締造及推銷嶄新的設計手法」和「營商模式設計」等設計管理需知。課程亦傳授會計、人力
資源和市場推銷的基本功。七位傑出的設計師
和企業家應邀分享他們創立和管理創意企業的
智慧和經驗，其中包括MCL品牌顧問有限公司
總裁吳秋全，以及Chocolate Rain Jewellery& Design Co Ltd創辦人暨設計師麥雅瑞。考
察活動探訪了數家珠三角的企業和專業團體，
共有28人參加。

150+

Alumni from Design& Creative Industries來自設計與創意業界之
歷屆學員

46

Nurturing Creative Talents and Design-entreprenurs

孕育創意人才和設計企業家

47

Parents and Kids Workshop

Terracotta Warrior Robots

秦俑機械人設計親子工作坊
These workshops were part ofthe public arts programme seriesorganised to further raise public
interest in the “The Majesty of All
under Heaven: The Eternal Realmof China’s First Emperor” exhibition.
Under the guidance of specialists
at PolyU Industrial Centre, a totalof 102 parents and their children

3 - 8 Dec 2012

DESIGN MART 2012 @K11
設計市集 2012 @K11
The bustling hub of Tsim Sha Tsuibrimmed with the creativity ofentrepreneurial designers at DesignMart 2012 @ K11. HKDC and K11
Art Mall joined forces to organise
this four-day event as a launching
platform for enterprising designers
to showcase and sell their uniquedesigns to the public. This was thefirst time Design Mart had takenplace outside InnoCentre. As partof the “2012 Hong Kong DesignYear” series of events, Design Mart
aimed to promote awareness andappreciation for original designs
among the locals while allowingthe
designers to gain exposure to theirtarget customers to deepen theirunderstanding of market needs anddevelop business collaborations.
Apart from the 4-day exhibition, theevent included the “Vendor Briefing
Session”, a networking event that

157,000
visitors到訪人數

welcomed over 220 designers andsuch potential buyers as businessowners, and the “Design-preneurs
Training Course” by the Center for
Entrepreneurship of the Chinese
University of Hong Kong (CUHK
CfE ) for 50 participating designers.
Featuring 81 stalls with 120
designers, the Design Mart 2012 @K11 attracted a total of over 157,000
visitors and generated extensive
coverage by local media.
一眾設計創業家齊集於K11舉行的設計市集2012，為尖沙咀的繁華鬧市添上無窮創意。此項為期四天的盛事，由香港設計中心與K11購
物藝術館攜手舉辦，為設計創業家提供平台，
向市民大眾展示及銷售充滿特色的設計作品。
作為「2012香港設計年」活動之一，是次設計市
集首次衝出創新中心，旨在讓本地公眾認識和
欣賞原創設計，並讓設計師接觸目標顧客，加深了解巿場需要及建立商業合作。

from 36 local families learned
about how modern product design
technologies could support creativity.
Each participating family digitallycomposed a terracotta warriorinspired miniature toy figure frompre-defined parts. The process
enabled them to exercise their design
freedom and creativity by mixing
and matching parts, reshaping,
and adding colours to their figure
designs. The workshops wereco-organised by the Art Promotion
Office of the Leisure and Cultural
Services Department together with
HKDC. The Hong Kong Jockey Club
Charities Trust was the sole sponsorof the workshops.

7 Jul - 11 Aug 2012
親子工作坊為「一統天下：秦始皇帝的永恆國度」展覽的公共藝術活動系列之一。在香港理工大學工業中心的專家指導下，來自36個本地
家庭合共102名家長及其子女，體會到如何在創作中運用現代產品設計科技。每個參與家庭
均以預設的零部件，以秦俑為靈感，設計一具迷你玩偶–「秦俑機械人」，過程中他們可發
揮創意作，自由組合和配對不同組件、重新設
計形狀，並為「秦俑機械人」塗上顏色。工作坊
由康樂及文化事務署轄下的藝術推廣辦事處與香港設計中心合辦，香港賽馬會慈善信託基金獨家贊助。

Terracotta Warrior Inspired Design Exhibition
由兵馬俑啟發設計展覽

promote further interest in
the Chinese cultural icon
through the display of theparticipants’ completed
works in diverse media andincorporating traditional
crafts-making techniques
or cutting-edge technology.

同場，還設有「參展商簡介會」，讓超過220位
設計師與潛在買家例如企業老闆建立網絡；以及由香港中文大學創業研究中心為50名參與設
計師舉辦的「設計創業培訓課程」。本屆設計市集雲集81個參展單位和120位設計師，吸引
逾157,000人到訪，並獲本地媒體廣泛報道。

16 Aug - 9 Sep 2012
The Terracotta Warrior sculptures areimportant artifacts signifying China’s
cultural heritage. This exhibition heldat the Hong Kong Cultural Centre was
the finale of the “Terracotta Warrior
Inspired Design” Public Art Programme,
showcasing the creative works by theparticipants of four related events:
the “Design to Empower – Animation/
Video Design Competition”, “Discover
Design 2012”, “Parents & Kids Workshop– Terracotta Warrior Robots” and“Fashion．Terracotta Warriors Inspired
Fashion Design Competition”. The
programme series aimed to raise publicawareness of “Design Thinking” andA total of nearly 125,000
visitors came to theexhibition to admire thedesigns, thanks to alarge-scale mobile, online and print
media promotional campaign. The
awards presentation ceremony on
August 16 drew over 180 participants.
The exhibition also generated extensive
media coverage. Presenters of thisexhibition were the Leisure and Cultural
Services Department and the Shaanxi
Provincial Cultural Relics Bureau,
China. Sole sponsor was the Hong
Kong Jockey Club Charities Trust andthe venue sponsor was the Hong Kong
Cultural Centre. The co-organisers wereHong Kong Museum of History, Shaanxi
Cultural Heritage Promotion Centre,
HKDC and LCSD’s Art Promotion
Centre.

兵馬俑是中國傳統文化遺產的代表之一。是次展
覽是「由兵馬俑啟發設計」公共藝術活動系列的最終篇，在香港文化中心向公眾展示參與者的創意成果。作品來自四項公共藝術活動：「從『設計思維』出發──動畫/錄像設計比賽」、「設計體驗營2012」、「秦俑機械人設計親子工作坊」和「裳．俑時裝設計比賽」。此一系列活動旨在增進公眾對「設計思維」的認識，並通過不同媒體展
示參與者的創意設計，以及把傳統工藝技巧融合
尖端科技，加深公眾對中國文物的興趣。
配合手機、互聯網和印刷媒體的大型宣傳活動，展覽獲媒體廣泛報道，共吸引近125,000名訪客前來參觀。8月16日的頒獎典禮共有逾180人出席。此展覽由康樂及文化事務署和中國陝西省文物局主辦，香港賽馬會慈善信託基金獨家贊助，場地贊助為香港文化中心。合辦機構包括香港歷
史博物館、陝西省文物交流中心、香港設計中心
和康樂及文化事務署轄下的藝術推廣辦事處。

48

Nurturing Creative Talents and Design-entreprenurs

孕育創意人才和設計企業家

and Phoenix TV. On the “Creative
Hubs Tour” they gained a better
understanding of the creative works
by design firms and art studios insuch places as InnoCentre and Fotan
Industrial Estate.
The participating students had
enthusiastic dialogues with 17
acclaimed local designers invited forthe “Meet the Designers” sessions,
including Raymond Fung, Tommy
Li and Prudence Mak. The students
visited the designers’ studios toceremony held on 16 August, 2012at the Hong Kong Cultural Centre,
where all the completed products
went on display at the Terracotta
Warrior Inspired Design Exhibition.
香港設計中心的旗艦青少年暑期活動結合了富啟發性的設計教育和萬眾矚目的文化盛事。配合香港歷史博物館的「一統天下：秦始皇帝的永恆國度」展覽，香港設計中心與康樂文化事務署以「點『解』兵馬俑」為主題，合辦「設計體驗營2012」。始創於2008年的設計體驗營，專為對設計有興趣的本地高中學生而設。2012的體驗營鼓勵參與同學取材兵馬俑的文化元素，

100

Participants from55 schools
參與學生來自55家中學的形式了解他們的日常工作和事業。學員參加為
期六天的「文化產品設計」工作坊了解設計過程的重要階段，包括搜尋靈感、實驗、研發、分析
和修訂。並以秦朝的歷史文化為創新靈感，設計
一項產品。同時，所有學員均須撰寫視像日誌，記錄工作坊內的各項有趣見聞。
設計體驗營的閉幕暨頒獎禮於2012年8月16日
假香港文化中心舉行，學員的創作成品在「由兵馬俑啟發設計展覽」中展出。

Imagineering Tour in Hong Kong Disneyland
迪士尼幻想工程之旅

3 - 28 Jul 2012

“Meet the Designers” – Architect Raymond Fung
走訪設計達人–建築師馮永基

Discover Design
設計體驗營

HKDC’s flagship summer youth
programme innovatively linked
inspiring design education with animportant cultural event. Capitalisingon the exhibition “The Majestyof All under Heaven: The Eternal
Realm of China’s First Emperor” atthe Hong Kong Museum of History,
HKDC organised the “Discover
Design 2012” around the theme“Rediscovering Terracotta Warrior
Legacy” in collaboration with the
Leisure and Cultural Services
Department of HKSAR.
Targeting local senior secondary
school students interested in design,
Discover Design was launchedin 2008. For its 2012 programme,
participants were encouraged“Meet the Designers” –Tommy Li
走訪設計達人–李永銓

to design a product by applying“Design Thinking” based on thecultural elements of the Terracotta
Warrior sculptures. One hundred
students from 55 schools enrolled
in the programme consisting offive activities. After attending
the “Briefing Session, Design
Lecture and Welcome Reception,
the students went on a series ofimmersive “Creative Design Tours”.
In cooperation with the Hong Kong
Disneyland Resort, HKDC organised
the “Imagineering Tour” featuring
a seminar and a visit guided by
the resort’s Imagineering Team todemonstrate how to apply design
elements and design thinking in
the world-famous theme park.
The “Local Cultural Tour” took
participants to important culturalsites in Cheung Chau to help them
appreciate the connection between
culture conservations and design.
On the “Innovative Tour” students
were exposed to cutting-edge
technological applications to design
as they toured in Cyberport, Hong
Kong Science & Technology Parks“Creative Design Tour” – Cheung Chau
創意悠行–長州learn more about their daily work andprofessional life in an engaging andinteractive manner.

發揮「設計思維」設計一件作品。本屆設計體驗營包括五項活動，合共有100名來自55家中學的學生參加。

The six-day themed design workshop“Cultural Product Design” taught
the students the important design
process encompassing idea
exploration, experiment, researchand development, analysis, andrefining. The students were thencomplete a product design inspiredby the Qin Dynasty heritage.
Meanwhile, all participants wererequired to keep a visual diary
to record interesting insights inthe activities held throughout the
programme. The students’ summer
design journey culminated with theclosing and award presentation

學生參與「簡介會、設計入門教室及迎新會」
後，便展開一系列體驗設計的「創意悠行」──
香港設計中心與香港迪士尼樂園度假區合辦了「幻想工程之旅」，內容包含講座及由樂園的
幻想工程師帶領的導賞團，展示這著名的主題
公園如何運用設計元素及設計思維；「本地文化遊」帶領學生遊覽長洲的重要文化景點，認識文化保育與設計的關連，並參加製作手工藝
品的小型工作坊；「創新科技遊」帶領學生走訪了數碼港、香港科學園和鳳凰衛視；「創意集中地」讓學生參觀創新中心和火炭工業邨的設計公司和藝術創作室，認識不同的創意作品。
在「走訪設計達人」環節，參與學員與17位知名本地設計師如馮永基、李永銓、麥雅瑞等交流和分享，並參觀他們的工作室，以有趣及互動

49

50

Nurturing Creative Talents and Design-entreprenurs

孕育創意人才和設計企業家

51

Jan - May 2013

International Museum Day 2013, Hong Kong

Design To Empower – Mascot Design Competition
香港國際博物館日從「設計思維」出發─吉祥物設計比賽
HKDC’s flagship design-focused
youth programme “Design to
Empower” increased its impact andexpanded its scope by aligningitself with Hong Kong’s “International
Museum Day” (IMD) this year. For thisspecial cultural event, the Hong Kong
Museum of History and the Leisureand Cultural Services Department
organised a series of public art
programmes under the theme of“Museums (Memory + Creativity)= Social Change” from January to
May 2013. The main objective wasto encourage people from all walksof life to participate and to enhancetheir understanding of local history,
culture and arts with greater interest
in museums. HKDC aligned the focus
of its “Design to Empower – Mascot
Design Competition” to this theme toengage secondary school students
to create an IMD mascot by applying
their “Design Thinking”. The winning
Mascot design was used on IMD
souvenirs and other promotional
materials for free distribution to the
public on various event days.
A Design Thinking talk andcompetition briefing session were

held on 19 January to explain to 127
prospective entrants on the judging
criteria and regulations. To further
raise awareness of the competition,a Special Promotion Roadshow washeld on 2 February and successfully
attracted 300 participants. A total of
284 entries were received and the listof the 23 finalists was released on thecompetition’s official web site in March.
Meanwhile, the “Guess the Winning
Mascot Contest” was launched on
Facebook to further stimulate public
interest in the event. A total of 637
individuals entered their guesses.
In the second phase of thecompetition, the 23 finalists joined theMuseum Design Workshop held on 27
April and 4 and 11 May to exchange
creative ideas among themselves
and formed groups to collaborate on
a museum-related design project byapplying “Design Thinking”.
Under the guidance of architect Allen
Poon Ho-lun, adjunct lecturer of Schoolof Architecture, Chinese Universityof Hong Kong, architect Lau Pak-kin,
and Susanna Siu, Chief Curator of theHong Kong Museum of History, theThe Deputy Director (Culture) of Leisure and Cultural Services Department, Ms Cynthia Liu presents
awards to the winners of DTE - Mascot Design Competition. “Muse” designed by Fung Yat-sum(1st right) was the champion mascot.
康樂及文化事務署副署長（文化）廖昭薰頒發證書予吉祥物設計比賽得獎者。由學生馮一芯（右一）
設計的「阿妙」獲選為冠軍吉祥物。

finalists developed a new themed
museum. Through the creation of
the model of an exhibition hall inthis themed museum, they learnt
how to apply “Design Thinking” andinterpret social changes through the
integration of creativity and memory.
An Award Presentation Ceremony forthe “Design to Empower – Mascot
Design Competition” was held on 19
May 2013 at the Hong Kong Museumof History. The “Design to Empower”
programme was first launched in2008.
本屆青少年旗艦設計活動「從『設計思維』出發」聯同「國際博物館日」攜手引發公眾的迴響。香港歷史博物館和康樂及文化事務署以「博物館（回憶+創意）=社會變遷」為「國際博物館日」主題，於2013年1月至5月推出一連
串公共藝術活動，主要目標是鼓勵不同層面的市民參與，讓他們加深了解本地的歷史、文化
和藝術，並增進市民對博物館的興趣。「從『設計思維』出發──吉祥物設計比賽」亦配合這個主題，邀請中學生運用「設計思維」，為「國際博物館日」設計吉祥物。冠軍作品獲採用製
作國際博物館日的紀念品及其他宣傳刊物，於活動期間免費派發予市民。

更舉行特備宣傳路演，吸引300人參與。比賽共收到284份參賽作品，其中入圍決賽的23份
作品於3月上載到比賽的官方網站，讓公眾投
選心目中的冠軍作品，共有637人透過社交媒體facebook 專頁參與「競猜吉祥物冠軍」的遊戲。

No. of Entries
參賽作品數目284

比賽第二階段，23名入圍者參加4月27日、5月4
日和5月11日舉行的博物館設計工作坊，互相交
流創意，並分成小組。香港中文大學建築學院
客席助理教授暨建築師潘浩倫、建築師劉柏堅
和香港歷史博物館總館長蕭麗娟攜手指導入圍
者構思一個新的主題博物館。通過創作主題博
物館展覽廳的模型，入圍者學到如何運用「設計思維」、融合創意和回憶，來演繹社會變遷。
「從『設計思維』出發」創辦於2008年，本年度
活動的頒獎典禮於2013年5月19日假香港歷史博物館舉行。

設計思維講座暨比賽簡介會於2013年1月9日
舉行，向127名參賽者講解評選準則和比賽
規則。為進一步推廣吉祥物設計比賽，2月2日
Museum Design Workshop
博物館設計工作坊

53

Advancing
DesignKnowledge
andLeadership
提升設計知識及行政專才
領導才能Design knowledge is a crucial and core competence
for entrepreneurs and corporate leaders to create
innovative and creative business solutions andmaintain organic business growth.
面對瞬息萬變的營商環境，設計知識對企業領袖不可或缺，增強和
善用設計睿智, 以創新思維突破挑戰，可使業務持續增長和發展。

54

Advancing Design Knowledge and Leadership

提升設計知識及行政專才領導才能

Institute of Design Knowledge (IDK )設計知識學院

100+

Senior Executives &Design Professionals
enrolled
高級行政人員和
設計專才報讀

Launched in Aug 2012
A ground-breaking design-oriented
executive educational initiativeby HKDC, the Institute of Design
Knowledge is committed to thedissemination of advanced design
knowledge for senior businessexecutives and corporate leaders
through interactive exchange, intensive
learning and experience sharing
in small group setting. The scopeof the knowledge encompasses
innovation and design management
for the strategic design users, design
management and design practitioners.
IDK was established to address alack of quality design management
programmes in continuing design
education for executives as Hong
Kong has been striving to become
Asia’s centre of design excellence.
IDK debuted its programme“InnoDesign Leadership Programme”
in August 2012, supported by
the CreateHK of the Hong Kong
SAR Government. Advocating theimportance of advanced design

knowledge at professional level, theprogramme targets business anddesign professionals and executives
with a minimum of five-year work
experience in brand management,
engineering, marketing, productdevelopment and strategic planning aswell as design-preneurs and leadersin the creative industries, innovationand design management, design
practitioners and educators.
The programme’s primary objective
is to nurture a new generation ofdesign leaders by deepening theirperspectives and broadening theirscope as they advance in theirentrepreneurial endeavours or careers.
It also aims to infuse the local businessenvironment with a design culture.
Updated consistently to reflect thecurrent market needs and emerging
trends, the evolving programme’s
curriculum has been designed tomatch the new requirements arisingfrom the industries in Hong Kongand the Asia Pacific region. The

programme serves as a part-time
intensive modular learning platform. It
focuses on the sharing of knowledgeof best practices by prominent design
academics from internationally reputed
design institutes and commercial
insights from corporate leaderswith the learners. In addition, global
industry experts and advocates share
their wisdom, knowledge and insights
through lectures within theoreticalframeworks and interactive workshops.
A high degree of flexibility and anemphasis on learners’ engagement
and interactivity are among the uniquefeatures of the programme. Each
module is conducted in workshop
mode to facilitate active learning in asmall-class environment and maximise
the interactive participation of thelearners and the faculty. The builtin flexibility enables the learners to
tailor their learning schedules to their
specific needs.

This world-class programme wasco-developed by HKDC with its
strategic partners, including theInstitute of Design at Illinois Instituteof Technology in Chicago, the UnitedStates and the Industrial Design
Engineering Faculty at Delft Universityof Technology in the Netherlands. It is
supported by Helen Hamlyn Centre
for Design at Royal College of Art in
the United Kingdom and the School of
Design of the Hong Kong Polytechnic
University.
As at end March 2013, a total of
108 senior executives and design
professionals from 55 corporate
and public entities have enrolled
in 10 modules. They are in thedesign industry, manufacturing andtechnology sector, retail and servicing,and government, public service andnon-governmental organisations.
設計知識學院是由香港設計中心籌辦的全新學院，以設計為導向，以行政人員為對象，通過小組形式的互動交流、經驗共享的精要課程，致力
加強商界高級行政人員和企業領袖的設計知識水平。傳授的知識範疇涵蓋創新和設計管理，
為策略性設計用家、設計管理者和設計從業員而設。在香港致力成為卓越的亞洲設計中心之際，香港卻缺乏優質的設計管理課程，讓行政
人員持續進修設計知識，設計知識學院的成立
填補了這片空白。
設計知識學院於2012年8月推出首項計劃「創新設計領袖課程」，香港特別行政區政府創意香

港為協辦單位。課程針對商業及設計專業人士，
強調高階設計知識對專業發展的重要。學員必須在品牌管理、工程、巿場推廣、產品發展或策
略規劃等方面擁有最少五年工作經驗，並必須是從事創意產業的設計企業家或領袖、創新和
設計管理層、設計從業員或教育工作者。
本課程的主要目標是加深和擴闊學員的設計管理知識領域，以培育新一代具創新思維的設計領袖。為本地商界注入設計文化亦是課程宗旨
之一，所教授的內容與時並進，持續更新，以反映時下市場需要和最新趨勢，配合香港和亞太
區各行各業的新需求。課程採用兼讀和密集的
學習模式，細分為多個單元，主要邀請國際知
名設計學院的傑出設計學者、企業領袖和先驅與學員分享最佳實務經驗。此外，通過以理論
框架為本的課堂和互動工作坊，共享睿智、知識和創見。
課程結構富彈性，學員可按需要和興趣報讀個
別單元。每個單元均以工作坊形式進行，務求
在小班教學的環境裡促進主動學習，並加強學
員之間與導師的互動分享和交流。這種彈性
安排讓學員可按自己的步伐和興趣範疇來完
成課程。
此國際級課程由香港設計中心及其策略夥伴共
同設計，包括美國芝加哥的伊利諾理工學院設計學院和荷蘭代爾夫特理工大學工業設計工程學院，並獲英國皇家藝術學院哈姆林設計中心
和香港理工大學設計學院支持。
直至2013年3月底，共有來自55家企業和公營
機構的108位高級行政人員和設計專業人士報
讀10個學習單元。他們分別從事設計、製造、科技、零售和服務，或任職於政府、公共服務和
非政府機構。

55

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Advancing Design Knowledge and Leadership

提升設計知識及行政專才領導才能Highlights of the modules
學習單元概覽

M01 單元一Module 01 “Design Planning 1” took
place on 4 – 5 Aug 2012. Led byProfessor Vijay Kumar at the Institute of
Design of Ilinois Institute of Technology
in the US, the course presented an
overview of the key principles driving
the “Design Innovation Planning” andthe structured planning process.
Design Planning 1 於2012年8月4至5日由美國伊利諾理工學院設計學院Vijay Kumar教授講授。此單元簡介了「設計創新規劃」背後的主要原則，以及結構性的規劃過程。

M02 單元二Mark Kidd, associate director at
Ipsos Hong Kong, one of the city’s
largest market research companies,
conducted Module 02 “Understanding
Consumer Behaviour”, on 11 Aug 2012.
This module engaged the learners in
the experimental learning of qualitative
market research as a way to stimulate
designers’ understanding of what
could be learnt about the consumers.
Ipsos是全球最大型的市場研究公司之一，其香港區聯席董事Mark Kidd主講2012年8月
11日的單元二︰ Understanding Consumer
Behaviour。此單元帶領學員進行質化巿場研究的實驗，讓設計師了解到從消費者身上可以得到
哪些重要訊息，作為巿場定位決策以及產品、服務和品牌開發的基礎。

M03 單元三At the Module 03 “User-centred Designfor Innovation” on 8 – 9 Sep 2012
Jasper van Kuijk of Delft University ofTechnology led the participants in the
discovery of in-depth insights into theprinciples and drivers of user-centred
product innovation.
User-centred Design for Innovation 於2012
年9月8至9日舉行，荷蘭代爾夫特理工大學的Jasper van Kuijk帶領學員深入洞察以用家為本產品創新背後的原理和推動力。

M12 單元十二M18 單元十八At Module 12 “Decision Making:Product and Portfolio Planning” on
12 – 13 Jan 13, Matt Mayfield of theInstitute of Design of Illinois Instituteof Technology, presented a structured
method for making design decisions at
each phase of a project. The students
learnt the tools for decision making aswell as how to manage and lead theprocess.

The Module 18 “Experience Design”
on 23-24 Feb 2013 was conductedby Paul Hekkert, full professor of form
theory and research coordinator of theIndustrial Design Engineering Facultyat Delft. The course introduced to thestudents the underlying processes
that determined how human attributes,
such as concerns and sensitivity, andproduct attributes like materials andform, together shaped the way weexperienced everyday objects.

Decision Making: Product and Portfolio
Planning於2013年1月12至13日舉行，美國伊利諾理工學院設計學院的Matt Mayfield教授
展示在項目每個階段用作決策之一套結構嚴密的方法。

M04 單元四M08 單元八Responsible for digital strategy, digitalmarketing and CRM at L’Oreal, Ray
Fokconducted Module 04 “DigitalMedia for E-marketing” on 22 Sep
2012. He provided the learners with astrategic overview of e-marketing with
an emphasis on using digital media.
The course equipped the learners withpractical knowledge on e-marketing
process, analytics framework andbusiness measurement.

Jan Carel Diehl led the learners
at the Module 08 “Design for
Sustainability” on 10 - 11 Nov 2012.
An assistant professor for the Design
for Sustainability (D4S) programme
at the Faculty of Industrial Design
Engineering at Delft, Diehl introduced
to the participants in a practical way tothe different levels of D4S approaches,
based on the Design for Sustainability
Manual for the United Nations
Environment Programme.

於2012年9月22日舉行的單元四︰Digital Mediafor E-marketing 由主責歐萊雅企業的數碼策略、數碼營銷和客戶關係管理的霍道昌講授，他傳授以數碼媒體作電子營銷的策略性精要。此單元賦以學員電子營銷過程的實務知識、分析
框架和業務量度指標。

M06 單元六Conducted by Tom MacTavish of
Institute of Design of Ilinois Institute ofTechnology, the class of Module 06“Observing Users” on 20 - 21 Oct 2012
introduced the theory and methods of
behavioural observation, description
and analysis. Through the integration ofreading and theory with observational
fieldwork exercises, the participantslearnt to use a variety of techniques
derived from social and behaviouralpsychology and anthropology
to develop useful and powerfulapproaches to solving modern design
and business problems.
Observing Users 由美國伊利諾理工學院設計學院Tom MacTavish於2012年10月20至21
日講授，他簡介了行為觀察的理論和方法。此單元結合書本理論和實地考察，學員從中學會
從社會和行為心理學以及人類學擷取的大量
技巧，為當代設計和商業議題提供效果顯著的解決方案。

Jan Carel Diehl於2012年11月10至11日主講單
元八︰Design for Sustainability。Diehl是荷蘭
代爾夫特理工大學工業設計工程學院可持續發
展設計課程的教授，他從實務出發，以聯合國環境計劃的可持續發展設計手冊為藍本，向學員
介紹可持續發展設計模式的不同層面。

M10 單元十At Module 10 “Design for Emotion”, 1 –2 Dec 2012, Pieter Desmet, associate
professor at the faculty of Industrial
Design Engineering at Delft, gave an
overview of the cutting-edge ‘emotiondriven design’ knowledge andtechniques and the strategies to apply
these in design practice. Professor
Desmet discussed and demonstrated
the principles on how products evokedemotions and on the ways that sometools and instruments could be used toobjectify consumer emotions.
Design for Emotion 於2012年12月1至2日舉
行，荷蘭代爾夫特工業設計工程學院教授Pieter
Desmet概述最先進的「情緒驅動設計」新知和
技巧，以及其應用於設計的策略。Desmet教授
討論和示範了產品引發情緒的原理，以及能將
消費者情緒物化的工具和設備。

57

Experience Design於2013年2月23至24日舉
行，由荷蘭代爾夫特工業設計工程學院的形式
理論教授以及研究統籌Paul Hekkert指導。此單元向學員介紹人類情感特徵如關心和感性，
以及產品特徵如物料和形式，如何產生情感作用，影響我們對日常事物的體驗。

Knowledge of Design Week
( KODW ) 2012
設計「智」識周 2012

In the fast-changing businessenvironment continuously driven
by innovation and knowledge, it
is important for businesses andorganizations to formulate theright strategies not only to sustain
competitiveness in their own fields,
but also steer to expand into newmarkets. Under the theme “Designing
Change”, KODW 2012 featured over
20 world renowned design masters
and business innovators from Hong
Kong, Denmark, Japan, Norway, The
Netherlands, United Kingdom and25 - 29 Jun 2012

United States to shed their insights inthe thought-provoking “Conferenceon Ageing and Design: Global
Business Perspectives” and Design
Education Conference: “Future of
Design Education in Asia”, in addition
to “HKDY Forum: Global Design
Strategy”, “InnoDesign Leadership
Forum cum CEO Dinner”, and 13
small-group interactive workshops,
illustrating how creative design
thinking can enhance the well-beingof society while generating lucrative

business opportunities. The 5-dayprogramme focuses on the latest
design engineering, inclusive design
applications and design strategies
approaches, aims to provide continued
design education and learningfor design practitioners, businessprofessionals and SMEs. The 700-plus
participants get a unique opportunity
to meet face-to-face with global design
gurus to advance their knowledge andtechnique.

身處瞬息萬變的營商環境，無論工商界、政府、
社福界或專業人士，若能把握先機善用設計思維，循以人為本的角度來制訂商業和服務策略，
可能是致勝關鍵。設計「智」識周2012以「設計驅動改進」為主題，逾20位來自丹麥、日本、挪
威、荷蘭和英美等地的設計大師及商界領袖雲集香港，分享設計知識，共同推動以設計思維改
善生活，為各行業創造營商良機。為期5天的設
計「智」識周之精彩活動包括「頤年生活設計：
開拓商機新視野」研討會、「21世紀亞洲設計教育」研討會、香港設計年論壇：「環球頂尖設計
策略分享」、設計與創新領袖論壇暨CEO晚宴
以及13個互動設計工作坊。焦點涵蓋最新的感
性工學、共融設計應用及設計策略部署等，為設
計業、工商界及專業人士提供進修設計知識的機會，向全球頂尖設計及商界精英學習。活動讓逾700位參加者獲益不少。

58

Championing
Public DesignandCommunications
推動公共設計和
溝通59

HKDC injects innovative design into public service
to help enhance user’s experience while advocating
the value and impact of design across sectors andprofessions through various communication platforms
and initiatives.
設計融入生活，讓公眾了解設計的價值。透過創新設計，提高公共
服務素質及豐富用家經驗，令大眾體驗設計的力量，並藉不同項目、宣傳渠道及倡議活動，提供設計相關的動態和資訊，推動社會各界廣泛應用設計。

60

Championing Public Design and Communications

Urbanmat
城中氈

推動公共設計和溝通

Accomplished in August 2012

Park Déco @ Cornwall Street Park潮裝歌和老街公園

Brimming with imagination andinnovative elements, this projectis a fine example of how a public
recreational area in a bustlingneighbourhood has been transformed
into an inviting venue for the public
to unwind and enjoy themselves.
Park Déco @ Cornwall Street Park is
a collaborative project by the Leisureand Cultural Services Department, theArchitectural Services Department and
HKDC. This public park in Kowloon
Tong was renovated and modernisedfrom a curatorial perspective by project
curator Thomas Chow Architects Ltd.
with new furniture and signage systemcreated by five local designers.

Amidst the lush greenery and open
space, the park’s Inspirational Flow isa virtual stream flow of stone pavement
linking the water feature at the park’s‘upstream’ to three sets of furniture.
“Dream Falls” by William Lim are
visually dramatic steps surrounding
flower beds. Ceramic mosaics ingraduating white, grey and black havebeen arranged to create the visual
effect of water cascading down awaterfall blended into its surroundings.
“Urbanmat” by Joshua Lau featuresbrightly coloured creations in organic
forms that invite people to get relaxedon them in whatever ways they like.
“Living Inside-out” by Brian Lee andDenise Chan explores the idea ofbringing one’s home furniture into apublic park. This large installation
imitating an outdoor home featuressolar-powered LED lighting andrecycled materials, such as old tires,tiles and pebbles. In keeping withthe creative spirit of the furnituresets, Christopher Lau developed the“Urban Oasis” signage system in theform of leaves as enhanced spatial
decorations.

Kwok and the Director of Leisureand Cultural Services Departmentof HKSAR Government, Betty
Fung, officiated the opening of therenovated park. The designers
shared their creative concepts withthe audience. HKDC has conducted
research, surveys and interviews
with visitors to the renovated park togauge their level of satisfaction with
the new facilities and suggestions for
improvement. A report on the survey
results and recommendations has
been produced.

At the park launch ceremony on 4
September, 2012, the Permanent
Secretary of Home Affairs of HKSAR
Government, Raymond Young;
Executive Director of HKDC, Dr
Edmund Lee; Chairman of the Sham
Shui Po District Council, Jimmy

通過豐富的想像力和創新元素，繁忙鬧市的公共休憩空間也能搖身一變，成為市民放鬆身心的好去處。潮裝歌和老街公園是康樂及文化事
務署、建築署和香港設計中心的合辦項目。五位本地設計師創作了富有藝術元素的新家具
和告示牌，令位於九龍塘的歌和老街公園煥然
一新。

Guests of the Launching Ceremony gain a refresh experience inthe “Living Inside-out” of the Cornwall Street Park.
Living Inside-out
園中居Dream Falls
消愁瀑布一眾開展禮嘉賓在歌和老街公園的「園中居」獲得全新體驗61

項目策展人周德年建築設計有限公司以「城中流意」為公園整體之設計意念。在翠綠開闊的空間，「城中流意」是一條模擬河流的石砌小徑，由公園上游的水源連結到三組設計獨特的座椅。「消愁瀑布」由建築師林偉而創作，精心
排列的馬賽克磚鑲嵌成梯級形狀圍繞花床，創造瀑布流水至四周空間的視覺效果。「城中氈」
是劉柏堅的作品，一組線條流暢、色調奪目的座
椅，可讓遊人隨意躺坐。「園中居」由李宇軒、陳立恒設計，把家具帶到公園之中，讓遊人享受「家庭之樂」。座椅設有太陽能二極管燈，七成
以上建造物料來自回收的舊輪胎、在公園美化
工程中更換的舊地磚和碎石。「都市綠洲」告示
牌與這些家具的創新精神如出一轍，由劉志昌
設計的葉形告示，令這片空間更添美感。
公園開展禮於2012年9月4日舉行，民政事務局
常任秘書長楊立門、香港設計中心行政總裁利德裕博士、深水埗區議會主席郭振華及康文署
署長馮程淑儀親臨主禮，並由設計師向公眾分
享創作理念。其後，香港設計中心向訪客進行
調研和訪問，評估他們對新設施的滿意程度，
並尋求改進建議。有關調研結果和建議的報告
亦已發表。

62

Championing Public Design and Communications

推動公共設計和溝通Ingenuity Follows Nature:

A Poster Exhibition of Asian Designers & Tong Yang-tze’s Calligraphy(Hong Kong Edition)

妙法自然 – 董陽孜 x 亞洲海報設計暨文創跨界創新展（香港站）7 Jul - 3 Aug 2012
One of the highlight events of“2012 Hong Kong Design Year”,
this exhibition aimed to inspire
contemporary graphic designby promoting the art of Asiancalligraphy and nurture young
local creative talents. The original
edition in Taiwan was initiated byinternationally renowned Taiwaneseartist/ calligrapher Tong Yang-tze in2011. The Hong Kong Edition was
jointly organised by HKDC and the
Asian Culture and Arts Development
Association at ArtisTree in TaiKoo
Place, Quarry Bay. The co-curators
were Tong, Hong Kong’s leading
designer Freeman Lau and famous
Taiwanese graphic designer Chen
Jun-liang.
Under the theme of Laozi’s ideology– Ingenuity Follows Nature, thisHong Kong- edition of the exhibition
showcased 24 original calligraphy
scripts by Tong and 240 posters
created by 40 Asian design masters

inspired by her art. It also introduced
new design perspectives by
displaying more than 30 new posters
created by local young designers.
The new posters were developed
after the designers attended four
workshops in May hosted by Chen
Jun-liang, Professor Lu Jing Ren from
Tsinghua University, Han Jia Ying,
and Shinnoske Sugisaki from Japan
respectively.
Over 150 guests joined the Opening
Ceremony on 6 July 2012. Guestof Honour James S. Chu, Director
General, Taipei Economic and Cultural
Office, Jerry Liu, Head of CreateHK,HKSAR Government, Calligrapher
Tong Yang-Tze and two Co-Curators
unveiled the exhibition. To deepen
public interest in and understandingof calligraphy and design, a publicforum was held on 7 July which
attracted over hundred participants.
The five speakers shared howsocial, cultural and modern
lifestyles impact on designand calligraphy in their homecountries. They included Mitsuo
Katsui and Ken Miki from Japan,
Xiao Qing-yang from Taiwan,
Wu Yong from Mainland China
and Kan Tai-keung from HongKong. A total of 16 guided tours
were organised which attracted
nearly 300 participants. Almost
11,000 individuals visited theexhibition and a total of 45 local
and overseas press reports
were generated.

本展覽是「2012香港設計年」的重頭戲之一，旨在推廣亞洲書法藝術和培育本地創意人才，
為當代平面設計帶來新啟迪。原有的台灣版本
由國際知名的台灣藝術書法家董陽孜於2011年
策展，香港版則由香港設計中心及亞洲文化藝術發展協會合辦，於鰂魚涌太古坊ArtisTree展出。董陽孜、香港著名設計師劉小康和台灣平
面設計師陳俊良為聯合策劃人。
以老子哲學「妙法自然」為主題，香港版的展覽
不僅展示董陽孜24帖原創書法字，以及40位亞
洲設計大師受董陽孜藝術啟迪而創的240幅海報，還展出了本地新晉設計師30幅新海報，突顯嶄新設計意念，背後靈感均源自他們於五月
參加的四場工作坊，工作坊由陳俊良、清華大學
呂敬人教授、韓家英及杉崎真之助主持。

63

Asian Museum Network Conference ( MUSCON )2012 Hong Kong
亞洲博物館網絡會議 2012 香港

In the context of Asia and Asianpeople, this conference exploredthe latest developments of Design
Museums and Museum Designs.
MUSCON was jointly organised by
Vitra Design Museum in Germnay,
HKDC and the Hong Kong Polytechnic
University, with the support fromthe Leisure & Cultural Services
Department of HKSAR Government.
The conference consisted of awelcome reception, a network
conference, a public conference
and field visits. MUSCON facilitatedthe exchange of information on new
projects, opportunities and knowledge.
It also spurred new thinking on thecontemporary developments of newmuseum concepts, collections andexhibitions beyond the classic modelof modern art museums. This 4-day
event also succeeded in engaging
the public in providing ideas on
concepts for new design museums
and introducing local design culture

to overseas delegates through visits tomuseums and exhibitions. Over 500
individuals participated in MUSCON.
本會議以亞洲和亞洲人為本，討論設計博物館
和博物館設計的最新發展。2012年的會議由德
國Vitra設計博物館、香港設計中心和香港理工大學合辦，香港特區政府康樂及文化事務署協辦。活動包括歡迎會、人際網絡會議、公眾會議
和實地考察。亞洲博物館網絡會議促進與會者
就各種新項目、機遇和知識交流討論，並為博
物館的新理念、收藏品和展覽的內容發展帶來
新思維，跳出典型現代藝術博物館的框框。此項為期4天的活動收集了博物館設計的各種新概念，並通過參觀博物館和展覽，向海外來賓
介紹了本地設計文化。共有逾500人參加。

20 - 23 Sep 2012

TV Programme “DIY2K”
電視節目「DIY2K」

逾150位賓客出席2012年7月6日的開幕禮，由台北經濟文化辦事處處長朱曦、香港特區政府
創意香港總監廖永亮以及兩位聯合策展人擔任主禮嘉賓。為加深公眾對書法設計的興趣和認
識，7月7日舉行的公眾論壇，由五位講者分享他
們所屬地區的社會、文化和當代生活風格對設
計和書法所帶來的衝擊。講者包括日本的勝井三雄及三木健、台灣的蕭青陽、中國大陸的吳勇
以及香港的靳埭強。展覽期間合共舉辦16場導賞團，參加人次近300人。是次展覽有近11,000
人參觀，並錄得45次本地和海外媒體報道。

25 Sep to 18 Dec 2012
on TVB Jade

In pursuit of their dreams, many inHong Kong’s design industry are
faced with a lot of challenges. This is
the central theme of the 13-episode TV
drama series “DIY2K” co-produced by
HKDC and RTHK under the Government’s CreateSmart Initiative funding
scheme. It depicts the trial and tribulation of 7 local designers who strive to
become design-preneurs. The series
aims to raise public awareness of theimportant contributions made by the
local design industry in sustaining thecity’s economic development. For the
purpose of research and story development, the producers conducted
two consultation sessions with Hong
Kong’s major design associations
and design education institutes andinterviewed 33 local designers. The TV
series boasted an average of 15 rating
points per episode and attracted a
total of 12.5 million TV viewers for thewhole series. It also received substantial press coverage.

香港設計產業在實踐夢想之餘，也面臨很多挑戰。在政府的創意智優計劃贊助下，香港設計中心和香港電台以此為主題，合製13集電視節目《DIY2K》。節目描述七位本地設計師在創業過程裡的跌蕩起伏，旨在讓公眾加深認識本地設
計師對香港經濟持續發展所作的重要貢獻。製作單位為進行資料搜集和創作劇情，曾與香港的主要設計組織及設計教育機構展開了兩場諮詢會，並訪問了33位本地設計師。節目每集平均
錄得15點收視率，整個系列共有1,250萬人次觀
賞，並獲媒體廣泛報導。

DIY2K actors and designers promote the programme in a
Fotan industrial building which houses many design studios.
劇中演員和設計師在設計工作室雲集的火炭工業大廈宣傳
DIY2K節目64Championing Public Design and Communications

creative ecologies+

推動公共設計和溝通

2 Nov 2012 – 2 Jan 2013

創意生態+ 展覽Ever since Hong Kong entered aperiod of fast industrial and economic growth in the 1960s, the local
design industry has been playing
a pivotal role. It has witnessed thecity’s developments and reflected
its societal changes. The “creative
ecologies+” exhibition chronicled
Hong Kong’s creative evolution in timeand space and explored how internaland external forces had impacted thedesign industry’s growth since thebeginning of the 20th century. The
exhibition’s co-curators were Freeman
Lau, Kai-yin Lo, Danny Yung and Amy
Chow. Through exhibits in four key
themes, “Design Promotion History inHong Kong”, “Creative Cities in Asia”,“Design, Brands, Business & Society”,
and “Growing Creative Forces”, theexhibition showcased Hong Kong’s
landmark design projects to illustrate
how the city’s creative ecologies weretransformed since the 1970s. It alsopresented a comparative overview of
the creative scenes in 12 Asian cities
alongside Hong Kong.
A continuation of the highly acclaimed“Hong Kong: Creative Ecologies –Business, Living, Creativity” exhibition at the Expo 2010 Shanghai, the“Design, Brands, Business & Society”
section showcased how designers,
brands, enterprises and businesses

collaborated to create new value andopportunities for society.
Providing a glimpse of the industry’s
future direction, the exhibition
showcased representative and recent
works by a diverse group of bothestablished and up-and-coming
designers. The exhibition and a seriesof activities engaged the public anddeepened their understanding of Hong
Kong’s design industry in relation toits development in the city and acrossAsia, the important role of designin economic, cultural, and social
development, as well as how design
led to value creation in business andcontributed to better living for people.

In the Opening Ceremony of creative
ecologies+, Guest of honour Mrs Carrie
Lam, GBS, JP, (4th right)Chief Secretaryfor Administration of HKSAR, Dr Victor Lo(centre), Chairman of Board of Director,
HKDC, unveil the exhibition with cocurators and guests from various sectors.
主禮嘉賓香港特別行政區政務司司長林鄭月
娥太平紳士（右四）聯同本中心董事會主席
羅仲榮博士（中）、展覽聯合策展人和一眾
嘉賓為《創意生態+》展覽揭幕。

The Opening Ceremony and a media
tour were held on 5 November with
114 participants. The exhibition was
unveiled by Guest of Honour Mrs Carrie
Lam, GBS, JP, Chief Secretary for
Administration of HKSAR Government,
Dr Victor Lo, Chairman of Board of
Directors, HKDC, and the co-curators.
Two workshops on design, culture andsociety were organised to provide theparticipants an opportunity to interact
with five award-winning local young
design talents on 12 and 13 December. By doing so, the 95 participants
gained diverse perspectives unique
works in different design disciplines.
creative ecologies + was one of thefeatured events for the “2012 Hong
Kong Design Year” and was organised
by HKDC in partnership with the Hong
Kong Heritage Museum of the Leisureand Cultural Services Department. The
exhibition also coincided with the 10th
anniversary of HKDC. Almost 32,000
individuals attended the exhibition and
580 visitors joined the guided tours.

During the exhibition, many visitors join theworkshops on design, culture and society held by afew Hong Kong young design talents.
展覽期間，多位香港年青設計師主理工作坊，讓參加者
了解設計、文化和社會的關係。

香港工業和經濟自60年代高速增長，期間本地
設計業扮演著重要角色。「創意生態+」展覽按
時間和空間，記錄香港創意產業的演變，並探討自20世紀初香港的內在及外在因素如何推動本地設計產業的發展。展覽的聯合策展人為
劉小康、羅啟妍、榮念曾和周婉美，共分為四大主題：「香港設計推進的歷史」、「亞洲創意城
市」、「設計、品牌、商業與社會」和「創意新一代」，當中不乏標誌性的香港設計項目，刻劃了香港創意生態自70年代起的變革。展覽同時綜
觀12 個亞洲城市的創意生態。以2010年於上海世博會舉辦之「香港：創意生態──商機、生活、創意」展覽為藍本，「創意生態+」展覽的「
設計、品牌、商業與社會」展區展示了設計師、品牌、企業與商界如何協作，為社會創造新的價值和機遇。
展覽亦展出了多位著名和新晉設計師的代表作
和新作，以預視產業的未來發展方向。本展覽
以及連串活動均致力讓公眾參與，使大眾深入
認識香港設計產業與香港和亞洲地區發展的關
係，了解設計在經濟、文化和社會發展中扮演的
重要角色，以及設計如何為商業創造價值，締造
更美好的生活。

65

開幕禮暨媒體導賞於11月5日舉行，共114人參
與，主禮嘉賓為香港特區政府政務司司長林鄭月娥太平紳士、香港設計中心董事會主席羅仲榮博士以及各聯合策展人。12月12至13日舉辦
的兩場設計、文化及社會工作坊，吸引95名參
加者與五位得獎的本地新晉設計師互動，從中
擴闊視野，認識設計界的不同專業。
創意生態+是「2012香港設計年」的重點活動之一，由香港設計中心與康樂及文化事務署轄
下的香港文化博物館合辦，亦是標誌香港設計中心成立十周年的活動。為期兩個月的展覽共
有近32,000人次參觀，580人參與導賞團。

32,000Visitors

參觀人次

66

Championing Public Design and Communications

推動公共設計和溝通Designing Change Roundtable Series67

2nd roundtable on Design and Economy
設計‧經濟設計驅動改變圓桌論壇系列

1st roundtable on Design ‧ Culture ‧ Society
設計 ‧ 文化 ‧ 社會

23 Mar 201317 Nov 2012
On an ongoing basis, HKDC gathers
the views and ideas on design fromlocal thought leaders in such areas
as culture, social and economic
developments, and policy-making, toperpetuate the underlying essenceof “2012 Hong Kong Design Year”.
A series of ‘Designing Change’
roundtables has been initiated to fulfil
this purpose.
At the debut session held in the Hong
Kong Heritage Museum, leading
academics, design professionals andcultural opinion leaders attended andshared their insights. They were: Chiu
Kwong-chiu, Director of Design andStudies Cultural Workshop Ltd; Joey
Ho, Vice Chairman (local affairs) of
Hong Kong Interior Design Association;
Dr Edmund Lee, Executive Director of
HKDC; Francis Lee, Chairman of Hong
Kong Designers Association; Lui Tailok, Professor and Head of Sociology
Department, University of Hong Kong;
Yau Lop-poon, Chief Editor, Yazhou
Zhoukan; Kevin Yeung, Chairmanof Hong Kong Fashion Designers
Association; and Danny Yung Ningtsun, Artistic Director, Zuni Icosahedron.
Freeman Lau, Scretary General of Hong
Kong Federation of Design Associations

cum Vice Chairman of HKDC was themoderator. They explored a broad
range of topics, including the role ofdesign in Hong Kong since the 1970s,
how to spotlight the unique culturalfeatures of Hong Kong through design,and how Hong Kong could position
its cultural development in the face ofcompetition from other Asian countries
using the creative industries to bolster
their economic growth.
HKDC disseminates the views andideas collected in these roundtables
to the administration and other key
stakeholders in private and public
sectors across industries andbusinesses through the publication anddistribution of discussion summaries.
香港設計中心重視社會各界和領袖的創見，著
力收集本地文化、社會經濟發展和決策領袖對
設計的真知灼見，以延續「2012香港設計年」
的精神。為此，設計中心舉辦了一系列的「設計驅動改變」圓桌論壇。
多位頂尖學者、專業人士、資深文化界代表應邀出席在香港文化博物館舉行的第一場論壇。
包括：設計及文化研究工作室總監趙廣超、香港室內設計協會副主席（本地事務）何宗憲、
香港設計中心行政總裁利德裕博士、香港設計師協會主席李躍華、香港大學社會學系教授
呂大樂、亞洲周刊總編輯邱立本、香港時裝設
計師協會主席楊棋彬和進念．二十面體藝術總
監榮念曾。香港設計總會秘書長暨香港設計中心董事局副主席劉小康為會議主持人。他們
探討一連串議題，包括設計自70年代起在香港
扮演的角色、如何通過設計突顯香港獨特的文
化特色，以及面對亞洲各國均以創意產業作為經濟發展的新亮點，香港的文化發展方向應如
何定位。
香港設計中心通過出版和派發研討摘要，把圓
桌論壇的嘉賓觀點和構思發放給政府和公私營
界別各產業的主要持分者。

The participating thought leaders at
this roundtable examined the close
relationship between design andthe economic developments in thecity. The participants were: Antony
Chan, Chairman, Hong Kong Interior
Design Association; Francis Lee,
Chairman, Hong Kong Designers
Association; Karen Chan, Executive
Director of German Pool Group;
Toby Chan, Founding Chairmanof Asian Licensing Association;
Stanley Chu Yu-lun, Honorary Llife
President, Hong Kong Exhibition andConvention Industry Association;
Dr Roy Chung Chi-ping, Chairman ofFederation of Hong Kong Industries;
Desmond Hui Cheuk-kuen, Managing
Director of Culture and Development

Consultancy Ltd; Lee Jark-pui,
Chairman, the International Chamberof Commerce - Hong Kong andFreeman Lau, secretary general of
Hong Kong Federation of Design
Associations cum Vice Chairman of
HKDC. Executive Director of HKDC,
Dr Edmund Lee and Project Director,
Center for Entrepreneurship, CUHK,Bernard Suen co-moderated theroundtable. The experts also threw
light on the ways for value additionin the manufacturing sector throughenhancing design. The interaction
between the design sectors in Hong
Kong and overseas was analysedand new opportunities from licensing
were identified. The participantsalso discussed the advantages andchallenges for Hong Kong brands topenetrate into the market in Mainland
China and shared their insights
into the future developments of thelocal design and creative industries.
Various problems in the city’s design
education were identified at thisroundtable.
是次圓桌會議探討了設計與香港經濟發展之間的緊密關係。與會的思想領袖包括：香港室內設計師協會主席陳志毅、香港設計師協會主
席李躍華、德國寶集團有限公司執行董事陳嘉賢、亞洲專利授權業協會創會主席陳立邁、香港展覽會議業協會名譽會長朱裕倫、香港工業
總會主席鍾志平博士、文化發展顧問有限公司
執行董事許焯權、國際商會-中國香港會長李
澤培和香港設計總會秘書長暨香港設計中心董事會副主席劉小康。香港設計中心行政總裁利德裕博士和香港中文大學創業研究中心項目總
監孫耀先共同主持論壇。他們討論如何通過改
善設計來為製造業增值，並分析了香港與海外
設計界的互動，以及授權所帶來的新機遇。亦
談論香港品牌進入內地市場的優勢和挑戰，並對本地設計和創意產業未來發展作前瞻性的分
析。是次圓桌會議亦涉獵本地設計教育問題。

Hong Kong Design Directory
香港設計指南This online directory is set to promote
design solutions offered by Hong Kong
designers and design firms locally andabroad. Its latest advanced version
went live in August 2012. First of its
kind in the territory, the Hong Kong
Design Directory is a complimentaryelectronic design service platform
developed and operated by HKDC. .
Also available through AppStore, it offers quick and easy access to essential
information on design-related businessfor users worldwide. The directory
aims to raise the profile of Hong Kong’s
design industry, enhance the public’s
appreciation of design, strengthen the
network among local and overseas
design practitioners, and enhance thebusiness connection between Hong

Kong design service providers andcorporate users worldwide. Featuring
21 design categories, the directory
attracts average 800,000 hits every
month in the reporting year.
此網上指南旨在推廣香港設計師和設計公司提供的設計方案。最新的優化版於2012年8月啟
用。此專屬設計的免費電子服務平台為本港首創，由香港設計中心開發和營運，指南也可於蘋
果AppStore下載，它能快捷地為世界各地的設
計服務用家提供必要的資訊。主要目標是提升
香港設計界的專業形象，加強公眾對設計的認
知，促進本地與海外設計從業員的聯繫，與及本地設計師和設計公司與全球企業用家之商業聯繫。指南涵蓋21個設計類別，本年度每月平
均錄得 800,000次點擊率。

www.designdirectory.hk

68Championing Public Design and Communications

推動公共設計和溝通69

3 Ink & Design

Publications《書法與設計》出版刊物

HKDC is dedicated to celebrating the city’s design excellence in style and preserves design legacy. In 2012-13, HKDC’s
diverse publications document the fruitful array of projects and initiatives. In collaboration with publishers, HKDC strengthens
the dissemination of design knowledge and culture to the public.
香港設計中心一向致力表揚香港設計成就及承傳設計文化和知識。2012至13年度，香港設計中心出版不同類型的刊物，記錄多元化的計劃與活動，並透過與出版社合作，進一步向公眾傳遞設計知識和價值。

2
3

4

5

Published by HKDC and ET Press in
Jan 2013, this book features the unique
viewpoints and artworks by 9 prominent calligraphy artists and designers
in Greater China, Japan and Korea.
The book explores how calligraphy
has been applied to design in Asiaand how design closely reflects thedevelopments in various societies andcultures. It presents classic examples
of calligraphy integrated into commercial design. The book also explains
the rules in traditional calligraphy. The
artists and designers share their perspectives of the value of calligraphy intoday society. The book helps readers
rediscover the beauty of this traditionalart form and its evolving integration
with contemporary design.

On 20 April, 2013, a book talk titled“Life in the Midst of Calligraphy and
Design” and based on “Ink & Design”
was co-organised at eslite in Causeway Bay by HKDC and ET Press.
Designers Kan Tai-keung, Stanley
Wong, Benny Luk, and Han Jia-ying
discussed their observation of thebeauty of the integration of calligraphy
into our everyday life and dissected therelationship between calligraphy anddesign.

書法的規則。各書法家和設計師亦暢談了書法
在今天社會的價值。本書有助讀者重新發掘這種傳統藝術之美，以及其與當代設計不斷融合的過程。

此書由香港設計中心與經濟日報出版社於2013
年1月聯合出版，集合兩岸三地、日本及韓國九位頂尖書法家和設計師的獨到觀點和作品，探索亞洲書法如何應用於設計，以及設計如何
緊密反映各地社會和文化的變遷。書中輔以融
合書法和商業設計的典型例子，並解釋傳統

在2013年4月20日，以《書法與設計》為基礎的「生活在書法與設計中」新書講座於銅鑼灣誠品書店舉行，由香港設計中心及經濟日報出版社合辦。設計師靳埭強、黃炳培、陸國賢和韓家英暢論了書法與日常生活共融之美 ，並剖析書法與設計的關係。

4 Designing Public Services

A legacy of Hongkong Post User-Centric Design Pilot Project – Mong Kok Post Office1「香港郵政用家為本設計之試點計劃──旺角郵政局」特刊

1 Design Walk Across Hong Kong
《香港城區設計散步》

Although many neighbourhoods inHong Kong may appear unremarkable
at first glance, they contain interesting
design inspirations when people
care to pay closer attention. In thisbook published by HKDC and theCommercial Press, 17 local designers
lead readers on discovery tours
to various districts in the city andselect their favourite design elements
indigenous in each district. In thisage of information overload on theinternet, the book urges readers to goout and get inspired by establishing
the connection with different
neigbourhoods.

At the book’s launch held at the Commercial Press in Tsim Sha Tsui on
19 January 2013, designers Grace
Lau, Kate Li, Benny Au and David Lo,
shared their views about the book andthe design elements in various districtsin Hong KongThe launch was jointly
organised with the Commercial Press.
香港各個社區驟眼看來似是毫不起眼，但仔
細探索，其實充滿有趣的設計意念。香港設計中心與商務印書館找來17位本地設計師，帶領讀者遊歷不同區域，挑選最喜愛的地道設計元素。在這個訊息爆炸的互聯網年代，本書鼓勵讀者出外走一走，與不同社區建立聯繫，並從中取得靈感。

2 Design for Asia - HKDC Awards 2012《給亞洲設計 - 亞洲最具影響力設計大獎2012》

This book features all the DFAA winningmasterpieces and their respective
creative individuals or teams withdetailed design descriptions, interviews
with prominent international designers,
essays, information charts and aroundtable discussion participated by
the award judges.

本書介紹2012年度「亞洲最具影響力設計大獎」的得獎作品及其創作團隊；同時收錄優秀
國際設計師的訪談；特別刊載設計大獎十年
回顧文章及圖表，並摘錄國際評審團的圓桌
會談，探討全球化下地域設計的需要，以及亞
洲設計浪潮的現況和未來發展。

與商務印書館合辦的新書發佈會於2013年1月
19日假尖沙咀商務印書館舉行，設計師劉君璧、李蕙英、區德誠及盧永強分享他們的讀後感想以及香港各區的設計元素。

The Hongkong Post “User-centric
Design Pilot Project” implemented by
HKDC for the Mong Kok Post Officeemphasises an innovative approachto the experience of customers inusing public service facilities. To
share its insights in this pioneering
project, HKDC published a legacy in
September 2012 that comprehensively
chronicles the details of the project,from the initial user-centric research
to interior construction with lots ofpictorial illustrations. The legacy also
includes the findings on the
Post-implementation Evaluation of thisproject conducted by an independent
third-party body to measure users’
appraisals on the deliverable
effectiveness in February 2012.
In August 2009, the Hongkong
Post invited HKDC to manage there-designing and improvementof the Mong Kok Post Office. The
pilot project heavily involved theusers who provided their input inthe enhancement of the spaceand facilities they frequent. HKDC
successfully completed the project in2011. Many aspects of the post officehave been enhanced for better user’s
experience. The project highlights
HKDC’s commitment to promoting
design as a means to inspire creativeand innovative ideas to improve public
service delivery.

茂。特刊亦刊載獨立第三方機構於郵局翻新後，在2012年2月進行的評估，收集了用家對服
務效率的評價。
香港郵政於2009年8月委託香港設計中心主理
旺角郵政局的重新設計和改善工程，積極邀請
用家參與，就經常使用的空間和設施提供改進的意見。計劃於2011年完成後，郵局裡裡外外均煥然一新，帶來更佳的用家體驗。並突顯了設計中心致力推動以設計來啟發創新意念，藉
以改善公共服務。

香港設計中心推行香港郵政「用家為本設計之試點計劃」，重新設計旺角郵政局，務求通過各
種創新，增進顧客使用公共服務設施的體驗。
為分享這項嶄新計劃的獨特創見，香港設計中
心於2012年9月出版特刊，全面記錄項目細節，
包括最初的用家為本研究和翻新工程，圖文並

5 Hong Kong Design Centre Annual Report 2011-12《香港設計中心年報2011-12》

Themed “An Expanding Horizon”,
the Annual Report has won the Gold
Award (Dual Language Reports)of 2013 Astrid Awards to honor its
outstanding design communications
approach and rich contents. The
design concept of “Circular Ripples”

was developed to signify the impact
of design expanding like ripples to a
new frontier, and represent HKDC’stireless endeavours to promote wider
and strategic use of design to thesociety through different platforms andinitiatives.

以「創新領域 拓展不斷」為主題，此年報榮獲美國「2013 Astrid Awards」金獎（雙語年報），
表揚其優秀的設計和內容。年報以「漣漪」之設計概念象徵設計的影響力擴展至創新領域，
同時代表香港設計中心致力透過不同平台推動社會大眾策略地應用設計來創造價值，達致
社會創新。

70

Championing Public Design and Communications

推動公共設計和溝通

HKDC LibraryCommunications & Media Publicity

香港設計中心圖書館

傳訊與媒體報導HKDC made every effort in providing
the general public and the media
with up-to-date information of
our works and design-related
programmes. Throughout the year,
HKDC maintained close contact
with local and international media
through various communication tools.
We issued press releases and heldpress conferences, media briefingsand other media activities. HKDC
also conducted briefings to visiting
overseas journalists’ delegations.
Media interviews with senior
management were scheduled tospread the messages to the public.

An advanced version of online catalogue system was launchedin 2012 to make searching library resources more convenient.
2012年推出全新網上圖書目錄，方便讀者查閱圖書館館藏資源2012 was the year in which the library
substantially enriched its content andmade itself more accessible to the
public. Its inventory of books rose
11.4% to 1,251. The Asian Design
Magazine Section was expanded withnew titles. Total inventory including
design-focused books, magazines,
DVDs and CDs hit 3,200 copies by
the end of March 2013. More limited
edition items were acquired. To
make its inventory more accessible
to the public, the library launched a
new advanced version of its Online
Catalogue system in 2012. It is open
to the public with the commitment toenhancing public’s understandingof design and providing a dynamic
platform for the sharing anddiscussion of design knowledge.
Inclusive & Universal Design and
Design Management were the key
areas to feature in 2012, with aselection of titles, overseas case71

studies from various industries andreference materials promoted to the
public and library users. Situated on
the second floor at InnoCentre, thelibrary was established by HKDC in2008.

加深他們對設計的認識，並作為一個商討和共
享設計知識的動態平台。2012 年圖書館以「共融設計及通用設計」及「設計管理」兩個專題，
精選相關書種、來自世界各地不同產業的個案
研究和參考資料等，向公眾和圖書館使用者宣傳和介紹。

香港設計中心圖書館於2012
年豐富了館藏，並讓公眾更便
於使用。藏書量增加了11.4%
至1,251冊，「亞洲設計雜誌」類別也加入了新書目。截
至2013年3月，包括設計專
書、雜誌、DVD和CD在內的
總館藏達3,200項。圖書館亦網羅更多珍藏版專書。為了讓公眾更易查閱館藏資料，圖書館在2012年推出進階版
本的全新網上圖書目錄。圖
書館座落九龍塘創新中心二樓，由香港設計中心於2008
年創立，開放予公眾，致力

HKDC’s events and programmes havealways attracted widespread media
coverage in Hong Kong, Mainland
China and abroad. This year’s flagshipevent Business of Design Week andits concurrent events attracted 260
media participants from Hong Kongand overseas. The 2012 Hong Kong
Design Year generated over 1,000
media reports. Media coverage about
HKDC’s community engagement andeducation programmes has helped
raise public awareness of the value ofdesign.

HKDC publishes newsletter “DesignVibe” and Annual Report, as well
as issuing bi-weekly e-newsletterto highlight our activities and major
progress. Social media platform has
also been utilised as an important tool
to communicate and interact with thesociety.
香港設計中心致力向公眾及傳媒提供有關本中心和設計相關項目的最新資訊。年內本中心透過不同的溝通渠道，如發放新聞稿，接受媒體訪問，舉行記者會、傳媒簡報會和其他傳媒活動，與本地及國際傳媒保持緊密聯繫。香港設
計中心亦向訪港的海外媒體代表團介紹香港設
計業的動態。
香港設計中心多元化的活動和項目一直吸引本
地和中外媒體廣泛報道。年內的旗艦活動設計
營商周及其同期活動共吸引逾260家本地和海
外媒體出席採訪。2012香港設計年共獲得逾
1,000次媒體報導。同時，傳媒對本中心的社區
活動和設計教育項目的相關報導，有助促進公眾認識設計的價值。
另外，出版季刊《設計動曆》和年報，與及定期
發放的電子通訊，有助向公眾介紹本中心的重點項目和發展。我們亦視社交媒體為一項重要的溝通平台，藉此與市民保持互動。

Visits to HKDC
到訪香港設計中心

3,200+

Design books &Magazine
設計書刊館藏HKDC is committed to enhancing theunderstanding of design and fosteringcollaboration with stakeholders andorganisations in Mainland China,
Taiwan, Asia and other regions. In
the reporting period, HKDC received
33 official delegations, including
HKSAR Government officials fromthe Commerce and Economic
Development Bureau, the Hong Kong
Economic and Trade Office (HKETO) in
London, HKETO Sydney and HKETOBerlin, as well as local professionalorganisations and students from local
institutes.
HKDC also played host to delegatesfrom Mainland China, such as
from Zhejiang, Jiangsu, Nanjing,
Guangdong province, Tsing Hua
University, China Academy of SpaceTechnology. Meanwhile, delegations

from other regions in Asia, including
the Taiwan-Hong Kong Economic
and Cultural Co-operation Council,
Taiwan Design Center anddesigners, tertiary students fromSingapore, helped strengthencommunication and connections with
HKDC. Other visits were made bygovernment officials, professionals
and students from Demark, Finland,
Germany, the Netherlands, UK,
Mexico, Italy and Australia. Throughthese visits, the delegations increased
their understanding of HKDC andexperienced Hong Kong’s vibrantdesign ecologies.
香港設計中心積極與大中華地區、亞洲和其他地區的持份者和機構加強合作，增進彼此認識。本年度，設計中心共接待33個官方代表團，
包括香港特區政府商務及經濟發展局、駐倫敦
經濟貿易辦事處、駐悉尼經濟貿易辦事處和駐柏林經濟貿易辦事處的政府官員，以及本地專
業團體和本地學院的學生。
中國代表團包括來自浙江、江蘇、廣東省、北京
清華大學和中國空間技術研究院等的官員和專業人士。此外有來自亞洲其他地區，包括台
港經濟文化策進會、台灣創意設計中心和設計
師、新加坡專上院校的學生等，他們的到訪均
加強與香港設計中心的溝通和聯繫。丹麥、芬蘭、德國、荷蘭、英國、墨西哥、意大利和澳洲
的政府官員、專業人士或學生，亦在年內到訪，藉此加深對香港設計中心的認識，並體驗香港
生機勃發的設計生態。

72

Championing Public Design and Communications

推動公共設計和溝通Friends of HKDC Membership Programme
香港設計中心之友會員計劃The Friends of HKDC Membership
Programme (FOHKDC) is a tightly
knit network of accomplished andaspiring individuals who share
HKDC’s mission of “Design forSociety”. Through its membershipprogramme, HKDC aims to build acluster of resourceful people fromvarious professions and backgrounds
who are not only enthusiastic andpassionate about design, arts andculture, but also champion the values
and benefits that design can bringto businesses and the community.
The programme is an excellent
platform to support the developmentof the design industry. It enables

its members to gain invaluableknowledge from and get inspiredby design masters from around theworld and promotes exchanges within
the design community. FOHKDC
welcomes all design enthusiasts andsupporters of HKDC’s cause. The
programme features five membershipcategories:「香港設計中心之友」會員計劃匯集了多才多藝、志向遠大、不同專業和背景的多元人才，共同肩負著香港設計中心「設計服務社會」的使命。他們不只對設計、藝術和文化充滿熱誠，並堅信設計能為商界和社會帶來價值和效益。此計劃是支援香港設計發展的一個優秀平台，會員可在參與活動過程中從世界各地的設計大師

Acknowledgement of the Patron Members

Acknowledgement of Corporate Members
鳴謝公司會籍之會員 (till 31 March 2013 截至2013年3月31日)(by alphabetical order 以英文排序)

身上獲得寶貴知識和啟迪，並促進設計業界的交流。「香港設計中心之友」會員計劃歡迎所
有設計愛好者及支持香港設計中心使命的人士加入。本計劃共設有五類會籍：

member•Patron永久贊助會籍CS Interirs&
Engineering Ltd.

member•Corporate
公司會籍
member•Individual
個人會籍

Hong Kong Foundation
Business Administration
Co. Limited

member•Associate附屬會籍member•Student
學生會籍

鳴謝永久贊助會籍之會員 (till 31 March 2013 截至2013年3月31日)(by alphabetical order 以英文姓氏排序)

Mr Fawaz Abid Bakhotmah
Fawaz Bakhotmah, Arch & Des.
Ms Cheng Wai Kwan, Vivian
鄭慧筠女士International Liaison Manager, Hong Kong Design
Institute香港知專設計學院 國際事務處經理
Mr Michael Cheung
張志立先生
Director, Zincere Ltd.
先時有限公司 總裁
Ms Agnes Chiu
趙靄文女士
Director, SOHK Ltd.
SOHK Ltd. 總監
Mr Alex Chunn
Vice President – Concept Development,
Techtronic Industries Co. Ltd.
創科實業有限公司 副總裁 － 產品概念開發部Dr Richard Fung
馮立中博士
Chief Executive, Hong Kong Standards and Testing
Centre
香港標準及檢定中心 總裁
Ms Pansy Ho
何超瓊女士
Managing Director, Shun Tak Holdings Ltd.
信德集團有限公司 董事總經理Mr Jeremy Hocking
Vice President Asia Pacific, Herman Miller Global
Customer Solutions (HK) Ltd.
赫曼米勒全球客戶服務（香港）有限公司 亞太區副總裁
Ms Kigge Hvid
CEO, INDEX:		INDEX: 行政總裁
Dr Mr Kan Tai-keung, SBS
靳埭強教授
Founder, Kan & Lau Design Consultants
靳與劉設計顧問創辦人

Mr Kwong Man-hang, Bengie, JP (Aust.)
鄺敏恆先生
President, WKK Technology Ltd.
王氏港建科技有限公司 主席

Mr Tsoi Chiu-hang
蔡超恆先生
Executive Director, Lifestyle Centre Holdings Ltd.
時尚生活中心集團 執行董事

Mr Lai Man-ting, Edmond
黎文定先生
Director, Much Creative Communication Ltd.
名點創意傳訊有限公司 總監

Mr Wang Chi-fung
王志峰先生
President, China Energy Technology Holdings
Ltd.
中國能源科技集團有限公司 董事長

Dr Michael Lam
林寶興博士
CEO, Hong Kong Quality Assurance Agency
香港品質保證局 總裁
Ms Flora Lau
劉偉婷女士
Design Director, Flora Lau Designers Ltd.
劉偉婷設計師有限公司 設計總監

Mr Danny Wong黃偉程先生
Executive Director, Wiseman International
Digitech Ltd.
華冕國際數碼技術有限公司 行政總裁
Mr Peter Wong
黃紹開先生

Mr Freeman Lau, BBS
劉小康先生
Founder, Kan & Lau Design Consultants
靳與劉設計顧問 創辦人

Mr Xia Qin
夏勤先生
President, Makestream Design Co Ltd.
杭州麥客意識流設計有限公司 負責人

Mr Lau Tai-Yum
劉埭欽先生

Mr Eric Yim
嚴志明先生CEO, POSH Office Systems (HK) Ltd.
科譽（香港）有限公司 行政總裁

Dr Edmund Lee
利德裕博士
Executive Director, Hong Kong Design Centre Ltd.
香港設計中心 行政總裁
Dr John Lo, OBE, JP
羅肇強博士
Senior Consultant, Hong Kong Design Centre Ltd.
香港設計中心 高級顧問
Mr Ma Yu-hung, Samuel馬餘雄先生Manager Director, Luk Ka International Ltd.
力嘉國際集團 董事總經理
Mr Nils Neckel
Director, Designlink
Mr Benson Pau
鮑潔鈞先生
Founder and Managing Director, Wings Trading(HK) Co. Ltd.
飛騰行（香港）有限公司 創辦人及董事總經理73

Mr Leon Yoong
翁國樑先生
Vice President Techtronic Design, Techtronics
Industries Co. Ltd.
創科實業有限公司 副總裁
Dr Allan Zeman, GBM, GBS, JP
盛智文博士
Chairman, Lan Kwai Fong Holdings Ltd.
蘭桂坊控股有限公司 主席
colourliving
Fringebacker Limited
Shantou University
汕頭大學
TAL Apparel Ltd.
聯業製衣有限公司

MY FASHION DESIGN COMPANY

74

2012 Hong Kong Design Year2012 香港設計年

2012 Hong Kong Design Year2012香港設計年

fashion and interior design, jewellery,
toy and industrial design, technology,
illustration art, tourism, andsustainable development. A diverse
range of formats was employed
to maximise the interaction andengagement with the participants,
covering master talks, conferences,forums, design competitions, summer
camp for students, exhibitions,design marts, community arts, andonline voting campaigns targeting the
public.

Great momentum has been built
for Hong Kong’s transformation
into a progressive and world-classcreativity city. As the catalyst forthis transformation, the Hong Kong
Government initiated the 2012 Hong
Kong Design Year (HKDY ) to engage
the entire community in realising
the vision “A City Driven by Design”.
Defined by four specific themes:“Nurturing Talents”, “Creating Value”,“Bettering Life”, and “Celebrating
Excellence”, HKDC organised a totalof 19 programmes and events andhelped co-organise 44 activities with

Design, I Say
設計，我話

strategic partners, including Hong
Kong Trade Development Council,
Hong Kong Tourism Board and Hong
Kong Ambassadors of Design.
Throughout a 12-month period, a
total of 63 programmes and activities
were held, attracting over 2.6 million
participants. The innovative mix of
HKDY programmes successfully
engaged many members of thegeneral public. They spanned
across architecture, urban design,
public space, education, business,branding, intellectual property,neighbourhoods. Started from August
2012, the public also expressed theirviews via a dedicated ‘Design, I Say’
website and a dedicated app formobile devices to encourage sharing
views and feelings about design. A
total of over 2,400 Post-It notes withdesign ideas were collected during
the campaign.

Design, I Say@DETOUR 2012 The Five Elements of an Ideal City設計，我話@DETOUR 2012
理想城市的五行that in the design of an ideal city,which of the “five elements” they
considered the most important. The
elements were: Metal (Economic
Development and Progressiveness),
Wood (Education, Nurturing Talent
and Cultural Development), Water(Mobility and Transparency), Fire
(Passion and Life Force) or Earth(Green Living and Sustainability). Of
the total 20,174 ballots casted, the“Earth” element tops the list.

30 Nov-16 Dec 2012
The Five Elements ( Wu Xing)is a traditional Chinese cosmic
philosophy explaining the formationand evolution of our universe. All ofus, and the city we live in, are under
the influences of the Five Elements.

2,600,000+

Total participants
全年參與人次Mar - Dec 2012

為鼓勵公眾發表對設計的想法，名為「設計，我話」的全民活動於2012年3月在全港18區展
開，收集數以千計填寫了公眾對設計感受的告示貼。部分意念語句更獲製成戶外廣告，展示
在大街小巷逾700個香港郵政的補給郵箱上。
自2012年8月起，公眾亦通過「設計，我話」專
屬網站表達意見，10月更設有流動應用程式，
鼓勵大眾隨時隨地分享對設計的所思所想。活動期間共收集到逾2,400張載有設計主意的告示貼。

香港正蓄勢待發，演變成世界級的先進創意
城市。為推動這項轉化工程，香港政府發起了
2012香港設計年，鼓勵全民參與，共同實現「創意城市（設計）驅動」的願景。以「培育精英」、「提升價值」、「改善生活」、「嘉許成就」為四大主題，香港設計中心主辦了19項活動和盛事，並與其他策略夥伴包括香港貿易發
展局、香港旅遊發展局和香港設計大使，共同
籌辦了44項活動。
長達12個月的香港設計年合共舉辦了63項活動，參加人次逾260萬。其別開生面的活動組
合，吸引廣泛的公眾參與。參與人士橫跨建築、
都市設計、公共空間、教育、商業、品牌、知識產權、時裝和室內設計、珠寶、玩具和工業設
計、科技、插畫、旅遊和可持續發展等多項專
業。活動的形式多姿多彩，包括名師對話、會議、論壇、設計比賽、學生夏令營、展覽、設計
市集、社區藝術和以公眾為對象的網上投票活動，務求增進互動，加強市民的參與程度。

Aimed at encouraging the public toexpress their thoughts and ideas on
design, the “Design, I Say” campaign launched in March 2012 left its
footprint throughout the 18 districts inHong Kong. The ideas from hundredsof individuals scribbled on Post-It
notes were collected. Some were
subsequently developed into outdoor
advertising materials and thenwent on public display on over 700
Hongkong Post’s boxes in various

75

The “Design, I Say” website encourages the public toexpress their views on design.
「設計，我話」網站鼓勵公眾積極發表對設計的想法

Inspired by this traditional concept,
this interactive exhibition made acontemporary interpretation of the“five elements” of an ideal city andinvited the public to express theirviews. The participants were asked

五行是中國傳統的宇宙觀，解釋宇宙如何形成
和演變。我們所有人以至居住的城市都受五行影響。是次互動展覽引用這套傳統觀念，以現代手法演繹理想城市的「五行」：金（經濟發展、革新）、木（教育、樹人、文化發展）、水（流動、開放）、火（熱情、生命力）和土（環保、可持續發展）。活動邀請DETOUR的參加者
表達意見︰理想的城市設計，應以「五行」的哪
一項居首？結果共有逾二萬人投票，當中最多人認為「木」代表的「教育、樹人、文化發展」
最為重要。

76

2012 Hong Kong Design Year2012 香港設計年

2012 HKDY x Yahoo! Emotive Design2012 HKDY@Hong Kong Book Fair 2012

2012香港設計年 x Yahoo!感情設計

2012香港設計年@香港書展2012
cartoon figures McMug and McDull,the Hong Kong International Airport,
and the classical package of GardenLife Bread.

HKDY featured a special booth atHong Kong Book Fair. It was the firsttime ever that all the design books byrenowned designers in Hong Kong
had been presented in one dedicatedexhibition area, under the “2012 Hong
Kong Design Year” brand. The books
for sale included limited edition titles,
collective publications by associations,books that were not distributed in Hong
Kong before, as well as new releases
which were exclusively available at
HKDY booth. The booth attracted over
7,000 visitors. Two seminars wereorganised under the HKDY brand on
20 July featuring three local designers,
Danny Yung, Dr Kan Tai-keung
and Chan Hei-shing. They shared
their design philosophies with 180
participants.

配合香港設計年鼓勵全城參與的精神，香港
設計中心與Yahoo!於6月22日合辦了「2012香
港設計年x Yahoo!感情設計大獎」，讓公眾投
選最喜愛的「感情設計」。大獎分為「50個感情設計」及「全民之選」兩部分。共有171,636
人投票，結果於2012年8月31日的頒獎禮上公佈。在港人生活中無處不在的「紅白藍袋」在「50個感情設計」中獲得最高票數，在「香港創意」組別中稱冠，並贏得「全民之選」大獎。
其他優勝設計包括八達通智能卡、卡通角色麥嘜和麥兜、香港國際機場以及嘉頓生命麵包的經典包裝。

22 Jun - 31 Aug 2012
To create synergy in a crossover
campaign with HKDY, HKDC andYahoo! jointly launched the “2012Hong Kong Design Year x Yahoo!
Emotive Design Awards” on 22 June.
In the event, members of the public
were invited to vote for their favourite ‘emotive designs’. The awards
consisted of two categories: the “50Emotive Designs” and “People’s

Choice”. With a total of 171,636 votes
cast, the result was announced in a
prize presentation ceremony held on
31 August 2012. The ubiquitous “redwhite-blue bag” garnered the highest
number of votes in the “50 Emotive
Designs” part and won in the “HongKong Creation” category, as well as
the “People’s Choice”. Other winners included Octopus smart cards,

77

18 - 24 Jul 2012

63

Programmes

throughout the year
全年活動

會的結集、未曾在香港發行的作品以及新書目，其中部分新作更是於香港設計年展位獨家發
售，展位共吸引逾7,000訪客。香港設計年亦於7月20日舉辦了兩場講座，邀得榮念曾、靳埭強
博士和陳曦成三位本地設計師和文化人與180
名參加者分享其設計哲學。

香港設計年首次參與香港書展，以「2012香港
設計年」為品牌開設展位介紹香港知名設計師
的設計典籍，並售賣包括限量版作品、各大協

American Express Hong Kong Wineand Dine Month 2012 x 2012 HKDY

美國運通香港美酒佳餚月x 2012香港設計年：
巨型酒瓶藝術裝置International Design Summer Camp Programme –World Design Summer Camp

「環球設計夏令營」活動

1 - 10 Jul 2012
This 10-day programme gathered a total of
210 students of design discipline at tertiarylevel from Hong Kong and around theworld. Encouraging the interaction and idea
exchange among local students with thosefrom other countries, 108 local students

participated together with 102 students
from other Asian countries or regions,
Europe and the United States. All thestudents immersed in the intellectual andcultural exchanges, as well as the sharingof first-class design experience with worldclass speakers, under 4 track programmes:
Hospitality & Tourism; Leisure /Entertainment /Digital Media; Active Ageing, Public
Design and Universal Design; and Retail /Fashion. The programme also featured
field trips around Hong Kong to study local
culture first-hand, and an expedition to thePearl River Delta to witness the industrial,commercial and cultural developments ofSouth China.
210位來自世界各地的設計學系大專學生參加
了為期10天的夏令營。為鼓勵本地與海外學生

互動交流，夏令營匯聚了108名本地學生和102
名來自亞洲地區、歐洲和美國的學生。他們進
行了學術及文化交流，並向世界級設計大師汲取極寶貴的設計經驗。活動分四類：款待與旅遊；休閒/娛樂/數碼媒體；健樂頤年、公共設計
和通用設計；以及零售/時裝。夏令營期間，學生亦到訪香港各處實地考察，親身體驗本地文化，並前往珠三角體驗華南地區的工商業和文化發展。

19 Oct - 30 Nov 2012

At this collaborative project with
Hong Kong Tourism Board, a totalof 30 giant wine bottles being theworks of 11 Hong Kong renowned
designers went on public exhibitions
for locals and tourists to appreciate
Hong Kong designs, during theAmerican Express Hong Kong
Wine and Dine Month 2012. The
exhibitions were staged in West
Kowloon Waterfront
Promenade; Park
Lane; Avenue of Stars;
Langham Place; The
East ( Wanchai); Paterson
Street; and Stanley Plaza.
The invited designers
included Dr Kan Taikeung, Freeman Lau,
Benny Au, Eric Chan,
Choi Kim Hung, Hung
Keung, Hong Ko, Fanny
Ng, Stanley Wong, Tony
Wong, and Clement Yick.

本活動與香港旅遊發展局合辦，於美國運通香
港美酒佳餚月展出由11位本地設計名師設計的
30個巨型酒瓶作品，藉此向本地市民和遊客介
紹香港設計。展品先後於西九龍海濱長廊、尖沙咀栢麗大道、尖沙咀星光大道、旺角朗豪坊、灣仔The East、銅鑼灣百德新街和赤柱廣場展出。參與的設計師包括靳埭強博士、劉小康、區
德誠、陳超宏、蔡劍虹、洪強、高少康、吳慧嫻、
黃炳培、Tony Wong及易達華。

78

2012 Hong Kong Design Year2012 香港設計年

HKDY Master Talks

DESIGN JAM PARTY「香港設計年 名師對話」系列

The finale for HKDY, this event celebrated the success of over 60 design events organised in 2012 Hong Kong Design Year.
香港設計年的壓軸活動，慶祝香港設計年2012的60多項設計盛事圓滿結束。

Talk 579

illustrating her points through her
increasingly international portfoliofeaturing the award-winning La
Llotja Theatre and Congress Centrein Lleida, Spain (2010), Library ofBirmingham, integrated with the REP
Theatre in the UK (2013), and theWei Wu Ying Centre for the Arts in
Kaohsiung, Taiwan.

2 Nov 2012
Creative director and founder ofMecanoo Architecten in Delft, theNetherlands, Francine Houben,
hosted this talk in eslite Causeway
Bay bookstore. Being one of themost prolific architects in Europe,
Houben is highly acclaimed for her
concept of the aesthetics of mobility

as a new instrument for country
and city planning. In November
2012, she launched the book“Dutch Mountains”, which offereda fascinating perspective on her
experience as a global architect. In
this talk, she presented her visionand the philosophy behind her works,

荷蘭代爾夫特市Mecanoo Architecten創作總
監兼創辦人Francine Houben於銅鑼灣誠品書
店主持了是次講座。貴為歐洲最多產的設計師之一，Houben因善於把行動美學作為鄉郊和城
市規劃的新工具而享負盛名。2012年11月她推
出了新書《荷蘭人造山》，分享了她作為世界級
設計師的精彩角度和經驗。她解說了她的建築
願景及哲學，並以她日趨國際化的建築項目作
為示例，包括獲獎的西班牙列伊達市La Llotja
劇院及會議中心(2010)、英國的伯明翰圖書館
──與REP劇院融為一體(2013)以及台灣高雄市衛武營藝術文化中心。

15 Dec 2012

DESIGN JAM : Be a Designer in 60 minutes!
DESIGN JAM：60分鐘成為設計師!

Under the inspiring guidance byGrace Lau (programme leader of the
Bachelor of Design of SCOPE, City
University of Hong Kong), around
100 participants learned to develop
their design thinking, explore design
process and experience the lifeof a designer in 4 simple steps:“Observe”, “Develop”, “Discover”

2012 Hong Kong Design Year –Design Bus Tour

2012香港設計年 – 巴士設計遊約100名參加者通過四個簡單步驟──「觀察」、「發展」、「發現」與「解決」，來探索設
計過程，體驗設計師的生活，並啟發自我的設
計思維。在香港城市大學SCOPE設計學術主任劉君璧的啟迪和指引下，他們分組創造藝術
作品，優勝者分別獲頒「最具設計熱情」、「最具設計效益」和「最具設計遠見」獎項。活動邀
得商務及經濟發展局局長蘇錦樑任主禮嘉賓。

DESIGN JAM PARTY
An open-top bus took design enthusiasts directly to themed exhibitions
free of charge. This was the first-evercomplimentary bus services for the
public with point-to-point connections
to visit HKDY signature exhibitions
including Tian Tian Xiang Shang;creative ecologies+; Colours of Asia;
DETOUR; and German Design Standards.

24 Nov, 1 Dec, 8 Dec 2012

and “Solved”. By going throughthe process, the participants finallyrealised that “design is part of ourdaily life”. The participants were split
into groups to work on their artworks.
Three awards were presented forthe categories of “Most Passionate”,“Most Efficient” and “Most Visionary”.
Secretary for Commerce andEconomic Development Greg So was
the Guest of Honour at the event.

一群設計愛好者乘坐開篷巴士直達各主題展
覽，這是香港設計中心首次為公眾提供「點到點」免費接載巴士服務，帶領市民參觀香港設
計年的重點展覽，包括天天向上、創意生態+、亞洲色彩、DETOUR和德國現代設計百年展。

It was a one-of-a-kind DESIGN X
MUSIC party and gig in Hong Kongstage a celebration of DESIGN for
people from all walks of life. The
event featured live music and gigs by
local design students, professors andprofessional performers. They werefrom Hong Kong Design Institute, City
University of Hong Kong, The Hong
Kong Polytechnic University, Lee
Shau Kee School of Creativity andCaritas Bianchi College of Careers.
CLOrk, a group of creative media
students experimented with newelements to music – using laptops tojam music. Street performing group
Buskic showed off the power of street
music. Other performers included

singer and songwriter Endy Chow,
Bob Mocarsky Organics, and Guy Le
Claire Trio Show. Hundreds of invited
guests and students enjoyed fun withthe public.
這是獨一無二的設計x音樂派對，齊集各行各業人
士一起頌揚設計，活動包括由本地設計學生、教授
和專業藝人演出現場音樂會，他們分別來自香港知專設計學院、香港城市理
工大學、香港理工大學、兆基創意書院和明愛白英奇專業學校。創意媒體學
生CLOrk善於實驗新的音樂元素，他們用手提電腦來作即興演奏。街頭表演團體Buskic展現了街頭音樂的澎湃力量。其他演出者包括創作歌手周國賢、Bob Mocarsky
Organics和Guy Le Claire Trio Show。共有數
百位來賓和學生與公眾一同分享設計的樂趣。

802012 Hong Kong Design Year2012 香港設計年

Events Overview
全年活動一覽
JAN – JUN 2012

JUL – DEC 2012

“Fashion Visionaries” Exhibition 「時裝．視野」展覽

2012 Hong Kong Denmark Designers Exchange 2012 香港丹麥設計匯

2012 Hong Kong Awards for Industries (HKAI) - Consumer Product Design and Awards Presentation Ceremony
2012香港工商業獎 - 消費產品設計及頒獎典禮

Ingenuity Follows Nature – A Poster Exhibition of Asian Designers & Tong Yang-Tze’s Calligraphy Hong Kong Edition「妙法自然 ─ 董陽孜 X 亞洲海報設計暨文創跨界創新展」香港站

“TOYS PARADISE - Creativity & Toy Culture of Hong Kong - “Toy Museum” Showcase
玩具博物館展覽 ─ 「玩具天堂 － 香港玩具文化與創意」

D&AD Awards 2012 – Winners 英國D&AD設計及廣告大獎2012 - 得獎作品展

MaD 2012 創不同全會2012
Hong Kong International Stationery Fair (The 3rd Hong Kong Stationery Award)
香港國際文具展(第三屆香港文具大獎)Hong Kong Watch & Clock Fair (The 29th Watch & Clock Design Competition) 香港鐘表展 (第29屆香港鐘表設計比賽)
Hong Kong Design Legacy and Beyond 香港設計傳承跨越Asian Museum Network Conference (MUSCON) 2012 – Hong Kong 亞洲博物館網絡會議 2012 - 香港

Hong Kong Toys & Games Fair and Hong Kong Baby Products Fair (Hong Kong Toys & Baby Products Award 2012)
香港玩具展及香港嬰兒用品展 (香港玩具及嬰兒用品大獎2012)

Designer Fashion Night & Popup

The Burning Edge: Making Space, Activating Form 燃燒邊緣 ─ 製造空間與激發形式

Hong Kong Design．Design Hong Kong 香港設計．設計香港

Hong Kong Fashion Week for Fall/Winter (Hong Kong Young Fashion Designers’ Contest 2012)
香港時裝節秋冬系列 (香港青年時裝設計家創作表演賽)

ATypI Hong Kong 2012 國際文字設計協會香港研討會2012

World of WearableArt (WOW) 藝裳奇幻世界
Four Installations in AVIE AVIE裝置展系列
2011-12 Hong Kong & Shenzhen Bi-City Biennale of Urbanism and Architecture
2011-12 香港．深圳城市 \ 建築雙城雙年展
Hong Kong International Jewellery Show (The 13th Hong Kong Jewellery Design Competition)
香港國際珠寶展 (第十三屆香港珠寶設計比賽)The Terracotta Warrior Inspired Design 由兵馬俑啟發設計
The Second Greater China Illustration Awards 第二屆中華區插畫獎
HKDA Global Design Awards 2011 Presentation Ceremony cum Exhibition
香港設計師協會 ─ 環球設計大獎2011頒獎禮及展覽
Hong Kong Design Year @apm 香港設計年@apm
Intelligent Computing for Creative Media Symposium 創意媒體與智能計算研討會
Design Ed-Mart 2012 設計出路2012
The EcoChic Design Award Hong Kong 2012 「衣酷適再生時尚設計」香港 2012 大獎

AGI Open 2012 HK 國際平面設計聯盟公眾論壇2012香港

American Express Hong Kong Wine and Dine Month 2012 x 2012 Hong Kong Design Year
美國運通香港美酒佳餚月 x 2012 香港設計年
Hong Kong International Lighting Fair (Autumn Edition)(Hong Kong International Lighting Products Award 2012)
香港國際秋季燈飾展 (香港國際照明產品大獎2012)
DESIGN MART 2012 設計市集2012
2012 Inter-school Anti-drug Fashion Design Competition 2012 聯校禁毒時裝設計比賽
TEDxCUHK - Celebrating Creativity & Entrepreneurship 設計教育與創業會議
Nurturing Future Interior Design Talent
Creative Ecologies+ 創意生態+
Colours of Asia 亞洲色彩
Hong Kong Optical Fair (The 14th Hong Kong Eyewear Design Competition)
香港眼鏡展 (第十四屆香港眼鏡設計比賽)2012 Hong Kong Design Year – Design Bus Tour 2012香港設計年 – 巴士設計遊
DETOUR 設計遊HKDY Master Talks 「香港設計年 名師對話」系列

Design, I say @ DETOUR 2012 - The Five Elements of an Ideal City設計，我話 @DETOUR 2012 ─ 理想城市的五行

Lantern Design Competition for Mid- Autumn Festival – Lantern Wonderland 香港中秋節 ─ 綵燈大觀園綵燈設計比賽展覽Asia Pacific Interior Design Awards 2012 亞太區室內設計大獎二零一二年

International Design Summer Camp Programme 環球設計夏令營活動

NODEM 2012 Hong Kong Future Culture: [In]Tangible Heritage | Design | Cross Media

Dialogue with Celebrities - Creativity and Design for the Development of Individuals and Hong Kong
創意與設計對個人及香港發展的重要“Tian Tian Xiang Shang” Creativity-For-Community and School Development Programme 2012
「天天向上」社區校園創意拓展計劃2012
2012 Hong Kong and Japan Crossing Partnership in Creativity 香港+日本：創意夥伴World Interiors Day 2012 “Finding the NEW in the OLD”
2012 Hong Kong Berlin Designers Exchange 2012 香港柏林設計匯

Business of Design Week (BODW) 設計營商周
The HKDC Awards Presentation Ceremony and Awards Gala Dinner香港設計中心大獎頒獎禮及晚宴German Design Standards - From Bauhaus to Globalisation 德國現代設計百年
Inno Design Tech Expo 設計及創新科技博覽The World’s Greatest Catwalk 2012 Hong Kong 世界時尚天橋2012香港

The 1st Hong Kong Photo Book Awards 第一屆香港攝影集比賽

DESIGN JAM : Be a Designer in 60 Minutes! DESIGN JAM：60分鐘成為設計師!

Knowledge of Design Week (KODW) 設計「智」識周

DESIGN JAM PARTY

HKDI & IVE (Lee Wai Lee) Design Graduation Show 2012 香港知專設計學院及香港專業教育學院(李惠利)設計畢業展2012

Launch of “FASHIONALLY.COM” – The Fashion Design Community
香港時裝設計力量匯聚 FASHIONALLY.COM登場
The 13th Venice Biennale International Architecture Exhibition (Hong Kong Response Exhibition)
第十三屆威尼斯國際建築雙年展 (香港回應展)

81

82

Corporate Governance 企業管治Corporate Governance
企業管治As a publicly funded organisation,
HKDC has over the years continued tostrengthen its corporate governanceand improve its culture of work tofoster accountability, cooperation andcollaboration. Apart from regularly
reviewing its operation, HKDC
appointed in early 2010 an outside
audit firm to conduct an internal audit
exercise on areas related to projects,
finance and administration. Based on
the findings and recommendationsof the internal audit report completed
in June 2010, HKDC had prioritised
its follow-up actions, including staff
training, to ensure that the operational
procedures comply with its own
corporate governance.

HKDC has also fully implemented a
two-tier reporting system for managing
potential conflicts of interest of its
directors. Apart from reporting theirpotential conflicts of interest at board
or committee meetings, directors
are now also required to disclose
their general interests, direct orindirect, pecuniary or otherwise, on
appointment to the Board of HKDC.
Their declarations are also available forinspection by members of the public
upon request.

香港設計中心是以公帑資助的機構，多年來一
直努力加強企業管治， 改善工作文化， 以加
強問責性和合作性。香港設計中心除了定期檢
討其運作外，亦於二零一零年年初外聘審計公司就活動項目、財政及行政等範疇進行內部審
計。審計工作已於同年六月完成，設計中心根據內部審計報告的結果和建議， 定下跟進工作
的優先次序（ 包括員工培訓）， 以確保設計中
心的運作程序符合其企業管治的原則。
香港設計中心已全面實行兩層匯報機制，以防董事出現利益 衝 突。除了在董事會以及委員
會會議匯報利益衝突外， 董事在被委任加入
董事會時亦須披露其直接或間接、金錢與非金
錢的一般利益。如有人查詢， 有關披露亦會公開予公眾人士審察。

Our Accounts

83

香港設計中心帳目

Our Accounts
香港設計中心帳目
INCOME AND EXPENDITURE STATEMENT FOR THE YEAR ENDED 31ST MARCH 2013
至 2013 年 3 月 31 日止財政年度收支結算表

Non-Government
Funding
非政府資助Government Funding
政府資助撥款HKDC Basic Activities
香港設計中心基本營運
1/4/2012 30/6/2012

1/7/2012 31/3/2013

Other Government
Funding
其他政府資助撥款CreateSmart Initiative
創意智優計劃

Business of
Design Week 2012
設計營商周 2012

HKDC Awards 2012香港設計中心設計大獎 2012

DesignIncubation
Programme
設計創業培育計劃Ingenuity Follows
Nature
妙法自然International
Design SummerCamp Programme
環球設計夏令營Y2K x Design TV Programme

KODW2012
設計智識周2012

Institute of Design
Knowledge
設計知識學院

KODW2013
設計智識周2013

Hong Kong Design
Year 2012
香港設計年

Total
總計

HK$

HK$

HK$

HK$

HK$

HK$

HK$

HK$

HK$

HK$

HK$

HK$

HK$

HK$

0

5,936,525

15,907,000

9,276,174

2,998,863

8,443,770

1,086,033

785,049

3,689,914

1,656,063

670,461

13,402

8,994,044

59,457,298

1,196,011

3,023,110

4,466,114

2,897,520

791,499

1,067,215

0323,200

0

303,880

1,090,659

0015,159,208

00703,520

2,682,830

16,37003,374,890

720,000

0295,725

2,034,294

009,827,629

70

240

152

525

0

0

7

20

86

23

129

0

271

1,523

1,196,081

8,959,875

21,076,786

14,857,049

3,806,732

9,510,985

4,460,930

1,828,269

3,690,000

2,255,691

3,795,543

13,402

8,994,315

84,445,658

212,8223,670,835

8,207,066

13,350,579

3,298,246

8,474,767

4,203,950

1,715,890

3,690,000

1,895,402

3,115,242

277

7,996,496

59,831,572

74,162

3,526,214

10,494,805

1,498,970

500,986

1,026,218

246,980

107,3790352,289

680,301

13,125997,819

19,519,248

0

0

0

0

0

0

0

0

0

0

0

0

0

0

18,0001,762,826

2,374,915

7,500

7,500

10,00010,000

5,000

0

8,000

0

0

0

4,203,741

304,984

8,959,875

21,076,786

14,857,049

3,806,732

9,510,985

4,460,930

1,828,269

3,690,000

2,255,691

3,795,543

13,402

8,994,315

83,554,561

891,097

0

0

0

0

0

0

(0)

0

0

0

0

0

891,097

Income收入Government grant
政府資助

Project income
項目收入Sponsorship贊助 / 捐款

Other income
其他收入Expenditures
支出

Project expenses
項目開支Payroll & related cost
薪資及相關支出

Donation捐款Overhead &administration

一般營運及行政費用

Operating surplus /(deficit)營運盈餘 / (赤字)Less: Interest expenses
減：利息支出Net surplus / (deficit)淨盈餘 / (赤字)(15,151)(15,151)875,946

0

0

0

0

0

0

(0)

0

0

0

0

0

875,946875,946

0

0

0

0

0

0

(0)

0

0

0

0

0

875,946

84

HKDC’s Board of Directors

85

香港設計中心董事會

Meeting Attendance

HKDC’s Board of Directors

會議出席率

香港設計中心董事會2012至13

1 July 2012 to 31 March 2013
2 012 年 7 月1日至 2 013 年 3 月 31日

MEETING 會議 *(Attendance rate /Total no. of meetings
出席次數 / 會議數目)

Board
董事會

FAC
財務及行政
委員會

BDC
企業拓展
委員會

AC
審核
委員會

Dr Victor Lo

4/4

-

3/3

-

Dr Roy Chung

3/4

3/3

3/3

2/2

4/4

3/3

2/3

-

Representatives appointed by Hong Kong Fashion
Designers Association
香港時裝設計師協會代表

3/4

-

0/3

-

Representatives appointed by Hong Kong
Designers Association
香港設計師協會代表

3/4

-

1/3

-

Representatives appointed by Hong Kong
Interior Design Association
香港室內設計協會代表

1/4

0/3

1/3

-

Representatives appointed by The Chartered
Society of Designers
英國特許設計師協會(香港)代表

0/4

-

-

-

Prof. Cees de Bont

1/4

-

-

-

3/4

-

-

-

3/4

-

-

-

Mr Felix Chung

1/4

-

-

-

Mr Frederick Lam

3/4

-

-

-

Mr James Law

2/4

-

-

-

Mr Joseph Lo

1/4

-

-

2/2

Ms Kai-Yin Lo

2/4

-

3/3

-

-

-

-

-

0/4

-

0/3

-

Mr Victor Tsang

-

-

-

-

Dr Carrie Willis

2/4

2/3

-

-

0/4

3/3

-

-

-

-

-

-

0/4

-

2/3

-

4/4

3/3

3/3

2/2

Board Members
董事會成員

Victor Lo, GBS, JP羅仲榮
Chairman 主席

Roy Chung, BBS, JP
鍾志平
Vice-Chairman 副主席

羅仲榮博士

Freeman Lau, BBS

劉小康
Vice-Chairman 副主席

鍾志平博士

Mr Freeman Lau
劉小康先生
Representative appointed by Hong Kong
Federation of Design Associations
香港設計總會代表

Cees de Bont

Bonnie Chan

Director 董事

陳德姿
Director 董事

Selina Chow, GBS, JP周梁淑怡
Director 董事

Felix Chung鍾國斌
Director 董事

Joey Ho

何宗憲
Director 董事

Ms Bonnie Chan

陳德姿女士

Frederick Lam, JP

James Law

林天福
Director 董事

Francis Lee羅發禮Director 董事

Jerry Liu

李躍華
Director 董事

廖永亮Director 董事

2

Joseph Lo勞建青
Director 董事

Mrs Selina Chow
周梁淑怡女士
鍾國斌先生

4

林天福先生

羅發禮先生
勞建青先生

Kai﹣Yin Lo, SBS

Leslie Lu羅啟妍Director 董事

Daryl Ng

盧林
Director 董事

黃永光Director 董事

Frank Peters
Director 董事

Victor Tsang
曾昭學
Director 董事羅啟妍女士

Mr Leslie Lu
盧林先生

Mr Daryl Ng
黃永光先生
曾昭學先生

邱霜梅博士

Carrie Willis, SBS, MBE, JP邱霜梅
Director 董事（Retired on 離任日期 11/03/2013）

Ada Wong, JP黃英琦Director 董事

Kevin Yeung
楊棋彬
Director 董事

Eric Yim嚴志明
Director 董事

Danny Yung榮念曾
Director 董事（Retired on 離任日期 11/03/2013）

Ms Ada Wong黃英琦女士

Mr Eric Yim
嚴志明先生

Mr Danny Yung
榮念曾先生

Mr Jerry Liu
廖永亮先生(Head of Create Hong Kong or his proxy)（創意香港總監或其代表）

Antony Chan

陳志毅
Alternate Director 候補董事

Ivanhoe Chang

蔣志豪
Alternate Director 候補董事

（Appointed since上任日期 17/09/2012）（Retired on 離任日期 06/12/2012）

Cheng Wai-fung

鄭慧鳳
Alternate Director 候補董事

（Appointed since上任日期 06/12/2012）

Janet Cheung張啟秀
Alternate Director 候補董事

Ida Lee李碧茜
Alternate Director 候補董事
（Retired on 離任日期 29/08/2012）

Winnif Pang

彭志江
Alternate Director 候補董事

Remarks:
Board – Board of Directors 董事會
FAC – Finance and Administration Committee 財務及行政委員會
BDC – Business Development Committee 企業拓展委員會
AC – Audit Committee 審核委員會

86International Alliances

國際聯盟

International Alliances
國際聯盟
The following are just some of the trans-national organisations that we areaffiliated to. They have enabled us to organise a diverse range of quality
programmes. Moving forward, we will continue to leverage on such alliances toharness success with greater effectiveness.

以下是一些與本中心密切聯繫的跨國機構，它
們通力合作使我們能夠舉辦如此多姿多彩的活動。展望未來，本中心希望能繼續與各機構攜
手合作，精益求精。

1
4
6
5

2
3

8
7

3

1

2

International Council of Graphic
Design Associations (ICOGRADA)International Council of Societies
of Industrial Design (ICSID)

國際平面設計社團協會

國際工業設計社團協會

ICOGRADA is the world body for professional
communication design. Founded in 1963,
it is a voluntary assembly of associations
concerned with graphic design, visualcommunication, design management, design
promotion and design education. ICOGRADA
promotes communication designers’ vitalrole in society and commerce and unifies
the voices of graphic designers and visualcommunicators worldwide.

ICSID is a global non-profit organisation that
promotes better design around the world.
Founded in 1957, ICSID aims to advancethe discipline of industrial design at aninternational level and strives to create aworld where design enhances our social,
cultural, economic and environmental qualityof life. ICSID currently has over 160 members
in more than 60 countries, representing an
estimated 150,000 designers.

國際平面設計社團協會是國際平面設計和視覺傳達的專業協會組織。協會成立於1963年，由眾多
平面設計、視覺傳達、設計管理、設計推廣和設計
教育等相關領域的專業協會自願聯合而成。協會
致力提升視覺傳達設計師在社會和商界的角色，並讓世界各地的平面設計師和視覺傳達設計師共同發表意見。

國際工業設計社團協會乃國際性非牟利組織，於全球推廣優質設計。協會於1957年成立，宗旨是
於國際上提倡工業設計，並致力透過設計改善
社會、文化、經濟及環境層面的生活質素。協會
現有超過160名會員，遍及逾60個國家，代表約150,000名設計師。

45International Creative Industries
Alliance Beijing (ICIA)

Design Management Institute(DMI)
設計管理學院

北京國際文化創意產業聯盟Founded in 1975, DMI is the world’s leading
professional organisation dedicated todesign management. Today, DMI is aninternational authority on design managementwith members in 46 countries. The instituteconducts research, publishes a quarterly
magazine, produces teaching cases with theHarvard Business School, provides careeradvancement workshops, and produces four
conferences on three continents.

HKDC is a member of the ICIA which is basedin Beijing and taking care of various innovative
projects, viz., Beijing Creative Plaza,
Creation Salon & Resources Bank, Creative
International Round Table Conference, andCreative Maps. This Alliance serves as aplatform for the exchange and promotion ofcreative businesses from the Mainland, Hong
Kong and overseas.
香港設計中心加入了北京國際文化創意產業聯盟。聯盟的總部位於北京，負責各項創意計劃，包括Beijing Creative Plaza, Creation Salon &Resources Bank, Creative International Round
Table Conference，以及創意地圖。聯盟是促進
創意產業研究及交流的平台，推動內地與香港及國際間的合作。

於1975年成立的設計管理學院，是致力於設計管理的全球專業組織。協會是當今設計管理的國際權威，會員遍及46個國家。學院的工作包括研究、
印製季刊、與哈佛管理學院設計教學案例、舉辦
求職晉升工作坊及在三大洲舉行四個大型會議。

Global Design Network (GDN)
由香港設計中心倡議成立，GDN旨在建立一個
讓各成員機構更有效探索共同關心議題的網絡。每年的圓桌會議都會設定討論主題。GDN
至今已有39個國際頂尖的設計界成員組織，遍及亞洲及歐美等地。

GDN’s missions are:
• To promote the awareness of reviewing the role of design and design organisations in thecultural, economical, social, educational and environmental developments in the globe;

GDN的宗旨：•	 促進全球重新檢討設計及設計組織在文化、經濟、
社會、教育及環境發展等方面的定位；•	 鼓勵設計師與藝術家、心理學家及文化研究員等• To encourage multidisciplinary cooperation between designers and other professionals
such as artists, psychologists and cultural thinkers across nations; and專家無分國界的跨領域合作；及•	 分享跨國大型商業項目的資訊，讓設計業捕捉全
球商機• To share information about major commercial projects in which business opportunities forthe design sector could be identified across borders.

深圳市工業設計行業協會

SIDA, a non-profit community groups, isvoluntarily formed by Industrial Design
enterprises and Institutions that are able
to provide research, manufacturing, sales
service on industrial products. SIDA has
grown up to with over 260 members ofcompanies. In 2008, HKDC signed a
Memorandum of with SIDA to strengthen
strategic collaboration and embark on
design-related initiatives and projects.
深圳市工業設計行業協會，由深圳市從事工業設
計的企業及提供工業產品研發、生產及服務的企業單位，自願組成的地方社會團體，屬於行業性、
非盈利的行業組織，協會自2008年成立以來，會員逾260家。2008年，香港設計中心與協會分別
代表深港雙方簽訂了「深港創新圈——深港設計
戰略框架合作協議」。

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Shanghai Industrial Design
Association

Taiwan Design Centre ( TDC)

Seoul Design Foundation

台灣創意設計中心

首爾設計基金會To promote the development of the culturaland creative industry, the Taiwan government
in 2003 had established Taiwan Design
Center, and TDC became officially operationalin 2004. TDC has been positioned as anintegrated platform to promote creative
design. Its main mission is to upgrade original
creativity of Taiwanese designers, promoteinternational design exchanges, upgrade
market competitiveness of Taiwaneseindustries, help enterprises build up theirown brand, raise value-added of the said
industries.

Established in 2009 for the purpose ofpromoting local design industry, Seoul Design
Foundation is a non-profit organization fully
funded by the Seoul Metropolitan Government
to promote Seoul’s design industry andculture. It is in charge of the management of
Dongdaemun Design Plaza at Dongdaemun
History & Culture Park.

上海工業設計協會

Initiated by HKDC, the GDN intends to provide a network for member
organisations to explore and discuss issues of shared interest. A theme is set out
to facilitate a productive discussion at the annual roundtable. With the multitude ofinternational participation in the network, GDN currently encompasses 39 leading
design associations in Asia, Europe and the US.

Shenzhen Industrial Design
Profession Association (SIDA)

The association, whose predecessor was
Shanghai Industrial Design Promotion
Association, was found in March, 1993. It isa cross-industrial, nonprofit and specialized
corporate body which is voluntarily associatedby product design enterprises and public
institutions and professional designers
including industrial designers, the former as
the main part.Nowadays, The association has
104 members units and over 290 individual
members.
上海工業設計協會前身為上海工業設計促進會，
成立於1993年3月，是以上海工業系統從事產品
設計的企事業單位為主體、工業設計工作者等設計專業人員，自願聯合組成的跨行業、非營利和專業性的社會團體法人。協會現有會員單位104
家，個人會員逾290人。

台灣政府為推動文化創意產業發展，於2003年成立台灣創意設計中心，並於2004年正式啟動營
運。中心之定位為台灣創意設計發展的整合服務
平台，其主要任務為提升設計人才原創能力、促進
國際設計交流、加強產業市場競爭力並奠定企業
發展自有品牌基礎，提高產業附加價值。

為推廣韓國首爾的設計產業和文化，首爾設計基
金會於2009年成立，是首爾市政府資助成立的非牟利機構。基金會由位於東大門歷史及文化公園
內的東大門設計廣場負責營運。

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