TRADE & INDUSTRYPORTRAIT

A dream comes true
He started as a retailer with his own sex
shop 20 years ago. Today his company is
one of the main wholesalers in Eastern
Europe. But the Hungarian businessman
Zoltán Bődy still has grand plans.
The year 1990 has been history-charged,
especially in Eastern Europe, where people
were forced to rearrange their life due tothe changing business environment. The
decision to found a company took a lot ofcourage at that time. And if this company iseven supposed to be part of a branch that’s
not really established in the own country,
most people would back away from such aplan. All but Zoltán Bődy, general managerof the Hungarian erotic wholesaler “DebraNet Ltd.” Right after the fall of the Iron Curtain he started to look for a good businessconcept. The opening of Hungary’s first sex
shop in Budapest inspired him to initialisea similar shop in Debrecen, which is thecountry’s second biggest city. Later on hestarted working as a wholesaler in Romania,
more precisely in Brasov. The first two syllables of both cities were the basis for thename of today’s Eastern European market
leader – “Debra Net Ltd”. The business inDebrecen went well but as an experienced
entrepreneur Bődy realised quickly that theIn the Country: The family’s beautiful control centre

66 erotic sign MAGAZINE EUROPE 11/2010

Family ties:
Erika Bődyné Melega,Zoltán Bődy, …

prices of Hungarian suppliers were absolutely excessive. In the years to come hestarted to have a dream: He wanted to become a wholesaler himself. One that offers
everything the (erotic retailer’s) heart could
wish for and for a reasonable price. But inthe early 1990s it was impossible to simply
work at the computer in order to check theinternet for low priced foreign suppliers.
And that’s why he took on to regularly go by
car all the way to Munich to extend his assortment with German products. A journey,that takes more than ten hours.

… Arpád Bődy andEnikő Bődyné Nádra-Loggó (f.l.t.r.)Such exhausting and debilitating journeys
would have been almost impossible to realise without the support and strength of
his family. And this is what he always had.
Regarding the management he can completely rely on his wife and business partner Erika and her analytical and disciplined
operating principles. “We have the perfectcollaboration” says the businessman andhe obviously treasures their teamwork. Hisbrother Árpád and his wife Enikő are an
integral component of “Debra Net Ltd.” aswell. It’s a real family-run business. That’s
why it’s not a surprise that Zoltán Bődy shut
down the business for three years when
he was desperately needed by his family in1995. Afterwards they started building up
the business again, which took a lot of patience, clannishness and optimism. These
were the three things that helped “DebraNet Ldt.” to overcome financial problems
and finally the company domicile in Hencida
was bought. Hencida is a village in East
Hungary with a population of 1.500. Today“Debra Net Ltd.” has 18 employees who
are taking care of the constantly growing
customer base from all over Europe. Bődyis very happy about his company and its development: “It looks like a dream has cometrue and it’s not over yet.” He is especiallyproud of the reliable delivery conditions.
Starting with a value of 500 Euros, theTRADE & INDUSTRYPORTRAITdelivery within three to four days in every
European country is guaranteed – without
any extra charge. The assortment includes
40.000 articles that are described in no lessthan ten languages on the company’s website. Furthermore the website is very wellorganised and structured regarding productcategories, suppliers, prices and quantities.
If a requested product is out of stock at
the present time or not part of the assortment at all, it will quickly be purchasedby the flexible and diligent
employees. “Our job is notto buy and sell goods, butto help our partners to besuccessful”, is the nameof the game according toZoltán Bődy.
Success proves him, tobe right as the significant
growth of 2009/10 shows.
in the development ofThe diversified assortment
new products. That
certainly is one of the reawas the case withsons behind the success.
“Tongue Pearl” as
It does not only include
well. This stylish, elasown products but also
tic, soft and smooth
those of which “Debra Net
jewellery, which isGeneral manager of “Debra Net Ltd.”
Ltd.” owns the exclusive
decorated with lithas grand plans
distribution rights. Theretle beads and free ofare e.g. several kinds ofphthalates, complied
underwear, lubricants in various flavours
with Zoltán Bődy’s high requirements regarding quality and novelty value. “Tongueand very effective nutritional supplements
Pearl” was designed to enormously enconcerning erectile dysfunctions. Especiallyhance the pleasure of oral sex. In orderthe nutritional supplements are highly deto achieve an even better overview of themanded. In some sex shops the share ofmulti-faceted assortment and the reasonsales is about 70 percent.
able prices, the website’s optimisation is in
Even though “Debra Net Ltd.” has toprogress until 2011. Still, its accessibility
be considered as a wholesaler in the firstwill not be interfered.
place, it’s every once in a while involved

There was a large crowd: “Debra Net Ltd.” at the Hungary Erotic Show

68 erotic sign MAGAZINE EUROPE 11/2010

Just a little part of the huge assortment

But there’s not only the internet used inorder to establish new contacts and to keep
in touch with customers. “Debra Net Ldt.”
regularly attends trade exhibitions in Eastern
European countries like Romania, Bulgariaand, of course, Hungary. The fact that thecompany attended the eroFame in Berlin
proves as well that it establishes its reputation outside of Eastern Europe and that thenew EU member states can be expected toremain as business partners for the future.
For a better insight into “Debra Net’s” diverse assortment, take a look at the website
www.debranet.com. As a reseller you canbe registered without any problems in orderto receive further information regarding therange of goods and ordering. FurthermoreEnikő Bődyné Nádra-Loggó will answer anyquestions via Fon +36-20-538-50-60.

Another writing system, same company: “Debra Net Ltd.” at the Bulgaria Eros Show