Schwarzkopf Professional‘s complete
straightening regime for ultimate straight hair

LET’S GET THISSTRAIGHT WITH
STRAIT THERAPYEXPERIENCE THE SUPERIOR STRAIGHTENINGSYSTEM THAT PROVIDES THE ULTIMATE STRAIGHTLOOK THANKS TO ITS 4-STAGE REGIME.

Permanent Results
Last up to 6 months when used as acomplete STRAIT THERAPY system.
Intensive Conditioning
Superb gloss and shine.
Easy Maintenance
Hair is easier to style, every day.
Quality Ingredients
Thioglycolate-based formulawith Silk Proteins.

PROTECTSTRAIT

FIX

TREAT

The Protection Balancer
prepares and strengthens
the hair before straightening.

The Straightening Creamwith state of the art caring
formula containing Silk
Proteins for long lastingsilky smooth hair.

The Neutralizing Milkstabilises & fixes the hair.

Intensive Post BalmTreatment Masque withits Oil Keratin Complex seals
the hair, leaving it strong,healthy looking & shiny.

STRAITHENING CREAMAVAILABLE IN 2 DIFFERENT STRENGTHS:

Customers are concerned about hair damages,
especially after a chemical treatment. STRAIT THERAPY
shows very good results compared to key competitors
in the key dimensions of hair straightening:*

STRAIT THERAPYHAIR STRENGTH
HAIR SOFTNESSHAIR ELASTICITY

For untreated, resistant,very curly hair.

For untreated slightly porous, colouredporous to slightly porous hair.

*Based on lab test results Nov. 2012.

COMPETITORYOUR STRAIT WAY TO SUPER STRAIGHT HAIR
DODON‘TDO

ANALYSIS OF THE HAIRRINSING

Select the perfect STRAIT THERAPY Straightening Cream strength
by first analysing the hair to check the density & porosity level.

Always rinse with lukewarm water for a minimum of 5 - 8 minutes to guarantee
the complete removal of the cream.

HAIR CLEANSINGTREATMENT

Cleanse the hair using BC Bonacure Deep Cleansing Shampoo andtowel dry. Do not massage the scalp.

Apply STRAIT THERAPY Post Balm over the whole head and leave in for 1 minute(5 minutes on coloured hair). Rinse thoroughly.

POROSITY BALANCING

IN-BETWEEN BLOW-DRYING

Apply STRAIT THERAPY Protection Balancer to protect coloured andporous areas - gently blot dry the hair with a towel or tissue.

When blow-drying the hair prior to ironing & neutralising, ensure the hairis always dried completely straight while avoiding excess tension.

SECTIONING
Wear suitable gloves. Divide the hair into 4 equal sections. Apply the cream
1 cm away from the root to 5cm wide & 1cm deep sections starting at the nape.

STRAIGHTENING
To prevent any bends at the root area on the finished result, always make surethat the straightening irons are held a 90 degree angle from the head.

NEUTRALIZATIONEVEN DISTRIBUTION
Start at the neck. Ensure the cream is distributed and combed evenly
through each section for perfect straight results.

Divide the hair into 4 sections and apply the STRAIT THERAPY Neutralizing Milk
without adding tension. Use at least the same amount of Neutralizing Milk as
Straightening Cream. Make sure that all the hair lays in a completely straight
position during the neutralising process. Leave in for 10 - 15 minutes.
Rinse out thoroughly and towel dry the hair.

DEVELOPMENT

FINAL TREATMENT

When developing STRAIT THERAPY Straightening Cream always make surethat the hair lays in a completely straight position. Cover the hair with a plastic
cap. For normal hair use additional heat.

For maximum gloss apply STRAIT THERAPY Post Balm and leave it in for up to 15 minutes.
Rinse thoroughly. Blow dry the hair with a paddle brush without applying any tension
or twist hair sections. Finish with a straightening iron for perfect results.

RUBBER BAND TESTCUSTOMER ADVICE

Processing Time: 7 - 30minutes. Check the result taking a test strand.
If you can stretch the hair approximately twice as much as normal,
the process is finished. NOTE: Do not exceed the maximum processing timeeven if the development is not done yet.

Follow manufacturers instructions and recommend that the client does not tie
back the hair or uses clips or washes their hair for a minimum of 72 hours after
the straightening treatment.

DON‘T