REPORTDEBRANET AND OBSESSIVE ENTER
INTO A DISTRIBUTION PARTNERSHIP>>

Debranet’s market leader position in Central and Eastern
Europe and financial stability ensure a constant improvement

in all areas, so that they can add fancy brands to their assortment
from time to time – and Obsessive is definitely one of them!
Zoltan Body, CEO of Debranet, is very excitedabout the partnership: “After a long negotiation
period between our companies we have started
a long-term cooperation that is considered awin-win collaboration based on shared values.
Our company is growing dynamically year by
year and we have many years of experience in thesector that is interesting for Obsessive in terms ofmarket development.” Also, Karol Machernzynski,
Regional Sales Director at Obsessive in Europe, islooking forward to the cooperation: “If you don’tknow Obsessive yet, we have to change it quickly!
Obsessive lingerie includes 527 different products
and you can buy them in over 60 countries! AndDebranet now carries 99 % of the product range.”

WHO IS OBSESSIVE?
Obsessive is a sexy lingerie brand that has beenon the market for over 13 years. This brand ismostly bought by couples who are in love andare cheerful and creative. But the Obsessive offer
includes way more than just lingerie items. Obsessive brings positive emotions and a message forcouples: together is better. It shows how to fightagainst boredom and routine in the relationship.
It’s a colourful and joyful brand, full of humorous
communication and playfulness.

WHAT DOES OBSESSIVE OFFER?
The products are divided into lines – according
to different designs and piquancy levels. Thanks
to this, retailers can quickly find items that will
look great in their store and on their customers!
The three lines red Sexy, pink Spicy and purple
Fun show the piquancy level – from very subtle
products to the hottest and humorous ones! TheObsessive lingerie collection includes sexy, classic
chemises, slightly loose baby-dolls, sets with orwithout garter belts and corsets that emphasise
feminine curves. Furthermore, they offer sensual
peignoirs, spicy teddies and tempting, knitted
body-stockings and teddies. The smallest (butthe funniest) category – erotic costumes – isruled by naughty schoolgirls, frivolous maids
and uniformed services. Since the brand is not
only in love lingerie, some time ago they started
thinking about special accessories, such as crops
and whips, stockings and many other items!
Even if one puts the wonderful sexy lingerie on,love is all about chemistry. So, they have createdspecial cosmetics with added pheromones.
Among these special items one can find: sensual
perfumes, massage oils and bath bombs. They
are available in three amazing scent types – Sexy,Spicy, Fun!

The sexy lingerie brand Obsessive has
been on the market for over 13 years

WHAT ELSE DO BOTH
COMPANIES PROVIDE FOR
THEIR PARTNERS?
They both offer a number of activities supporting
the introduction of the brand as well as maintaining and developing the product portfolio of partners. They have at their disposal online platforms
that allow them to place orders quickly and simply, and with the help of Obsessive, at the sametime they provide full top-quality content andPOS support dedicated to both stationary storesand online shops. Their proven logistics systems
speed up and improves delivery to customers.

CONTACT
Debranet’s CEO Zoltan Body receiving theSign Award for Best Business Strategy

72 SIGN EUROPE MAGAZINE 11/2019

Karol Macherzynski, Regional SalesDirector at Obsessive in Europe

DEBRANET
www.debranet.com