TECHNICAL MANUALBe the Colourist
you want to be

IGORA ZERO AMM TECHNICAL MANUAL

Discover
IGORA ZERO AMM
Zero ammonia.
Zero compromise.

A dedicated assortment of 46 shades,
ranging from comforting honey tovibrant red, enables you to create any
look your client desires – for a pleasantcolour experience without compromise.
Enriched with Phytolipid Technology,
the formula offers true-to-tone colour
results with up to 100% whitehair coverage. All IGORA ZERO AMM
formulations are vegan, free fromsilicones and without added fragrance.

INTRODUCTION

IGORA ZERO AMM is a permanent colouration that's
free from ammonia and ammonia odour for a pleasantcolour experience and natural-looking colour results.

3

The formulation with Phytolipid Technology, contains a blend of natural micronised oils and optimised pigment mixes, forequal pigment penetration from root to tips. The micronised oils, consisting of grape seed oil & apricot kernel oil, help toimprove the colour performance for long-lasting true-to-tone colour results. Infused with Omega 9 unsaturated fatty acids, theoils envelop the hair, supporting the moisture balance inside for optimal care performance.
Instead of ammonia, IGORA ZERO AMM is formulated with an alternative alkalising agent called monoethanolamine (MEA).
MEA provides the same pH value as ammonia while being nearly odourless for a more pleasant colour experience.

The new IGORA ZERO AMM- 100% ammonia-free

Optimised blend of pigment mixes andnatural micronised oils for natural true-totone colour results.

Micronised oils increase diffusion efficacy
to actively push pigments into the hair for
equal pigment penetration.

The pigment mixes penetrate thecortex more effectively for advancedperformance.

The precious blend of natural micronisedoils with Omega 9 seals the cuticle for
optimal care performance and long-lasting
intense colour results.

IGORA ZERO AMM TECHNICAL MANUAL

Zero compromise with a trustedtechnology

Zero ammonia fora maximised colour result- Natural-looking true-to-tone
results
TECHNOLOGY- Up to 100% white coverage- Improved colour direction,
coverage & neutralisation*- Up to 3 levels of lift (10-series)*vs Essensity

Learn more
about IGORA
ZERO AMM

Learn more
about thePhytolipidTechnology5To keep things simple and create a portfolio that is super effective and easy to use, our numberingsystem is based on a combination of up to 3 numbers. The number in front of the dash (5-) indicatesthe depth of the shade and tells you the ideal level of depth to choose in order to achieve true-totone results. The numbers after the dash (-21) represent the primary and secondary tone direction.
The IGORA ZERO AMM colour wheel provides a clear overview of where each IGORA ZERO AMM
shade falls within the spectrum and helps you choose the correct formula for every client. As youlearnt, shades directly opposite each other or with the same intensity will cancel each other out.

IGORA ZERO AMM TECHNICAL MANUAL

IGORA numbering system
All IGORA ZERO AMM formulas are specially designed to be used with IGORAROYAL Oil Developer or IGORA VIBRANCE Activator Gel/Lotion.

IGORA Developer Usage Table
Levelsof Lift
5 Levels
4 Levels
3 Levels
2 Levels

1 - Black3 - Dark brown
4 - Medium brown
5 - Light brown
6 - Dark blonde
7 - Medium blonde
8 - Light blonde
9 - Extra light blonde
10- Ultra blonde

Tone direction:- 0 Natural- 1 Cendré- 2 Ash- 3 Matt- 4 Beige- 5 Gold- 6 Chocolate- 7 Copper- 8 Red
- 9 Violet

1 Level0 Levels

The IGORA ZERO AMM
Colour Wheel

1.9% 6 Vol.

3% 10 Vol.

6% 20 Vol.

6% 20 Vol.

9% 30 Vol.

ColouringDarker

High Lifting
Colour

IGORA Developer Usage Guide
1.9% 6 Vol.
IGORA VIBRANCE
Activator Gel/Lotion- Refreshing midlengths and ends

9% 30 Vol.

3% 10 Vol.
IGORA ROYALOil Developer

6% 20 Vol.
IGORA ROYALOil Developer

9% 30 Vol.
IGORA ROYALOil Developer- Colouring darker
hair- Covering up to100% white hair
- Treating colour
deposit on prelightened hair

- Tone-on-tonecolouration- Lifting 1–2 levels- White haircoverage with
IGORA ZERO AMM
Natural Extra(-00) on more than
90% white hair
- Refinement /brightening ofblonde mid-lengths
and ends- Colouring with-00 series, lifting
up to 2 levels- Lifting up to3 levels with theIGORA ZERO AMM
Lifting shades(10-)

NUMBERING & DEVELOPER GUIDE

Level of depth:7Cendré / Ash / Matt-0-00-1

9Extra light blonde

9−0

9−00

9−1

8Light blonde

8−0

7Medium blonde

7−0

6Dark blonde

6−0

5Light brown

5−0

4Medium brown

4−03Dark brown

3−01Black1−0-13-19-21/-23

Beige-31-42-5/-55

7−1

7−21

5−1

Chocolates

-6-67

Reds

-68

-77

Fashion & Cover-88-99-50

9−55

5−21

7−426−31

Highlifts

-60

9−50

10-

10−0

8−46

6−235−00

-46

9−42

8−197−00

Golds

10−14

7−55

6−46

7−67

6−65−5

4−13

7−77

7−50

6−68

6−88

5−67

4−67−60

6−99

10−19

10−2

5−88

5−60

4−68

4−99

IGORA ZERO AMM
NaturalIGORA ZERO AMM
Natural Extra

IGORA ZERO AMM
Cendré, Ash, Matt

IGORA ZERO AMM
Beige

-0-00

-1, -13, -19, -21, -23, -31-42, -46Coverage

Up to 100%

Up to 100%

Up to 50%*

Up to 50%*

Oil Developer

3% l 10 Vol.
6% l 20 Vol.
9% l 30 Vol.

6% l 20 Vol.
9% l 30 Vol.

3% l 10 Vol.
6% l 20 Vol.
9% l 30 Vol.

3% l 10 Vol.
6% l 20 Vol.
9% l 30 Vol.

Mixing ratio

1:1

1:1

1:1

1:1

30-45 mins

30-45 mins

30-45 mins

30-45 mins

Assortment

Development time

IGORA ZERO AMM
Golds

IGORA ZERO AMM
Chocolates

IGORA ZERO AMM
Reds

IGORA ZERO AMM
Fashion & Cover

IGORA ZERO AMM
Highlifts-55, -5-6, -67, -68-77, -88, -99-50, -60-0, -14, -19, -2

Coverage

Up to 50%*

Up to 50%*

Up to 50%*

Up to 100%

-Oil Developer

3% l 10 Vol.
6% l 20 Vol.
9% l 30 Vol.

3% l 10 Vol.
6% l 20 Vol.
9% l 30 Vol.

3% l 10 Vol.
6% l 20 Vol.
9% l 30 Vol.

3% l 10 Vol.
6% l 20 Vol.
9% l 30 Vol.

9% | 30 Vol.

Mixing ratio

1:1

1:1

1:1

1:1

1:2

30-45 mins

30-45 mins

30-45 mins

30-45 mins

30-45 mins

Assortment

Development time

SHADE ASSORTMENT

Naturals

IGORA ZERO AMM TECHNICAL MANUAL

Get to know the full IGORA ZERO AMM assortment* Up to 100% when mixed with IGORA ZERO AMM Natural shade (2:1)

92. Always intermix 1 part of IGORA ZERO AMM with 3 parts
IGORA VIBRANCE with 1.9% | 6 Vol. IGORA VIBRANCE Activator
Gel/Lotion

1. To prevent irritation on sensitive scalps, apply Schwarzkopf
Professional Scalp Protect

3. Apply the IGORA ZERO AMM mixture immediately onto themid­-lengths and ends, blending it well into the root area. Leave todevelop for up to 10 minutes

2. Apply the IGORA ZERO AMM mixture onto dry hair immediately
after preparation, do not shampoo before

4. Leave to develop for 30 to 45 minutes
5. Stabilise the hair with Schwarzkopf Professional Hair Sealer

4. Stabilise the hair with Schwarzkopf Professional Hair Sealer
Expert Tip – Mix 1 part IGORA ZERO AMM Natural
shade with 2 parts of your chosen IGORA ZERO AMM
Fashion shade to achieve up to 100% white haircoverage.

Expert Tip – When applying IGORA VIBRANCE with theapplicator bottle, dampen mid-lengths and ends first using
the applicator bottle with 100ml of water.

2. Dual Application

5. Blonde Refinement

1. To prevent irritation on sensitive scalps, apply SchwarzkopfProfessional Scalp Protect

1. In case of sensitive scalp apply the Schwarzkopf Professional
Scalp Protect to protect the scalp from irritation

2. Apply the IGORA ZERO AMM mixture on dry un-shampooedhair immediately to areas of re-growth. Leave to develop for 15
to 20 minutes

2. Always intermix 1 part of IGORA ZERO AMM Highlifts (10-)
with 1 part IGORA ROYAL Oil Developer 6% | 20 Vol. + 1 part
Schwarzkopf Professional Colour Enablers Hair Sealer (1:1:1)

3. Apply IGORA VIBRANCE (using bowl/brush or applicator bottle)
evenly on damp mid-lengths and ends and leave to develop for
another 10-20 minutes

3. Apply the mixture evenly from roots to ends onto damp hairand leave to develop for up to 10 minutes

4. Stabilise the hair with Schwarzkopf Professional Hair Sealer

Expert Tip – When applying IGORA VIBRANCE withthe applicator bottle, dampen mid-lengths and ends
first using the applicator bottle with 100ml of water.

3. Lowlight Technique

4. Tip – If you are using cool shades to neutralise naturally lightor pre-lightened hair, start application on the warmest areas first,
then leave to develop for 3-5 minutes. Continue to apply on therest of the hair and leave to develop for another 5 minutes. Keepvisual control
Expert Tip – Ideal for blonde clients, that want to revive theirblonde colour and remove dullness for the most beautiful blonde
reflections.

Divide the hair into 3 sections (nape area, horse-shoe section,top section)

IGORA ZERO AMM TECHNICAL MANUAL

1. To prevent irritation on sensitive scalps, apply Schwarzkopf
Professional Scalp Protect

1. Classic Root Application

3. Apply in fine sections onto the roots using a generous quantityof product to ensure the best possible result

4. Refresh Service

KEY TECHNIQUES & SERVICES

Key techniques & services

Nape Area:
1. Divide the nape area in 3 sections
2. On one side, work in diagonal sections using a 3cm wide slice
and alternate colours from roots to ends
3. Continue the application on the middle and other side
4. Protect the colour by using foils
Horse-Shoe Section:
1. Work diagonally with a crescent section, same size as before
and apply colour from roots to ends
2. Alternate between colours and make sure that your next
sections are overlapping with the previous diagonal section
3. Protect the colour by using foils
Top section:
1. Work with crescent sections, criss-cross from left to rightapplying colour from roots to ends
2. Alternate between colours and make sure that your next
sections are overlapping with the previous crescent section

MALE EXPERT TIP
When working on male clients, follow the exact same
steps for the nape area. Then move directly to the Topsection, but instead of working with crescent sections,use diamond sections to give more of an even blend.

Scan to discover
our creative mixes:

3. Protect the colour by using foils

11IGORA ZERO AMM TECHNICAL MANUAL– Always use Schwarzkopf Professional Scalp
Protect & Skin Protect to minimise sensitivity
issues.
– When applying the colour, be precise with theapplication.
– Leave out the hairline and finer baby hairs anduse a comb to distribute the colour trough thesesections.
– When using foils on curly hair, use more of athicker slice technique and triangle sections– When using foils on straight hair use more of a
weaved thinner section.

APPLICATION TIPS & TRICKS

Application Tips& Tricks13

As for every hair colouration, colour pigments tend
to fade and change over time. Chroma ID is oursemi-permanent mix and tone colour system withintegrated Bonding Technology that matches ourIGORA ZERO AMM tone directions to prolong thecolour at home.

No matter what look and technique you choose,every service starts with a consultation. Turnevery salon visit into an exceptional experiencefor your client – from the minute they arrive
until they walk out the door. The Schwarzkopf
Professional signature consultation is designed
to empower hairdressers in their daily craft –offering a systematic approach towards client
communication, salon services and ultimately
ensuring tailored home-maintenance to ensure
perfect hair integrity until the next salon visit.

1COLOUR NEEDS
Regardless of lifestyle and the client’sage, start the conversation with openquestions. Use open questions toencourage your client to give you
information, listen to their concerns
and wishes, and solve them with yourhands-on expertise.

2DIAGNOSISThe diagnosis forms the basis ofin-salon services and home carerecommendations. Define the hair type,
porosity level and structure, as wellas current colour base and white hair
percentage. To complete the analysis,
observe the client’s scalp condition.

3APPLICATIONA precise and professional colour
application is one of the key benefits
that will keep your clients loyal to thesalon. With IGORA ZERO AMM, you are
now able to offer your clients a pleasantcolour experience, free from the odourof ammonia, which is often perceived
as ‘harsh’.

4POST-COLOUR CARE
Close the oxidative process and put
effort into the after-care process!
Stabilise the hair with Schwarzkopf
Professional Hair Sealer, choose asuitable Schwarzkopf Professional careregime and explain all the steps to yourclient. Once the post-colour treatment
is applied, ensure the roots to ends arecovered to equalise the pH level after
the colouration.

5MAINTENANCE ROUTINE
Recommend Schwarzkopf Professionalcare products that match the in-salon
service and are based on the individual's
hair needs and lifestyle. This will help theclient to maintain salon results at home
until their next salon visit. To prolong thecolour, offer a dedicated Chroma ID
at-home masks, which are perfectly
matching the IGORA ZERO AMM shadeassortment.

Use Chroma ID between colours to refresh dull
mid-lengths and ends and to increase the longevityof IGORA ZERO AMM.
- Apply the mixture evenly onto pre-washed andtowel-dried hair
- Leave in to develop for 5 to 10 minutes. Keepvisual control- Rinse well until water runs clear

OUR NEEDSCO L

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MAINTENANCE

SALON
IN-Signature
Consultation &Service
Opportunities

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COLO
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Expert Tip
Use the Schwarzkopf Professional
House of Color App as a guidance
during the consultation process.

IGORA ZERO AMM TECHNICAL MANUAL

Refresh or neutralise with Chroma ID

Consultation

MAINTENANCE & CONSULTATION

Colourmaintenanceat home15