ABOUT US t 關於我們

Design, Reaching Far and Beyond
Touches All Walks of Life
設計•觸動多元領域
無遠弗屆

ABOUT US關於我們

01 • About Us關於我們

02 • What Is Design
什麼是設計

04 • Vision and Mission

Design for Society is the major undertaking of the Hong Kong Design
Centre (HKDC) – a publicly-funded, non-profit organization establishedin 2001 with the support of the design industry in (i) promoting andcelebrating design excellence, (ii) championing strategic and wider use ofdesign for creating business added value and community benefits; and(iii) educating the professions and the community to be resourceful andchampions for sustained developments through design and innovation.

願景與宗旨

06 • What We Do
我們的工作

08 • Message from Chairman
主席的話

10 • Message from Executive Director
行政總裁的話The long-term success of HKDC requires continued feedback and staunch
support from the community and different professions across various
design fields, education, commercial, voluntary and public sectors.

12 • Overview of HKDC’s Activities and Programmes
年度回顧

14 • Design for Designers

向社會推廣設計的精神是香港設計中心主要職責。香港設計中心於2001年由業界支持下成立的非牟利機構，並獲政府撥款營運，其工作宗旨在於（一）推廣及表揚傑出的設計；（二）提倡廣泛及策略地應用設計為企業和社會創造價值；以及（三）教育與設計相關的專業人士和社會大眾，讓他們加強透過設計與創新思維，達致可持續發展。

以設計師為對象的項目

24 • Design for Business and Public Service
以商界和公營機構為對象的項目

34 • Design for General Public以公眾為對象的項目

香港設計中心的長足發展全賴社會及各界包括來自不同設計領域、教育界、商界、志願團體、公共機構和專業人士的鼎力支持。

46 • International Promotion and Relations
國際推廣和關係

50 • Corporate Governance
企業管治51 • Our Accounts

香港設計中心帳目

52 • HKDC’s Board of Directors 2010 – 2011
香港設計中心董事會 2010 – 201154 • International Alliances
國際聯盟

CONTENTS
目錄Founding Members
創會成員

1/F InnoCentre, 72 Tat Chee Avenue, Kowloon Tong, Hong Kong
香港九龍塘達之路七十二號創新中心一樓
T: (852) 2522 8688
F: (852) 2892 2621
E: info@hkdesigncentre.org

www.hkdesigncentre.org

01

WHAT IS DESIGN • 什麼是設計

Design is…

設計是…
There are numerous definitions of design floating around, and it is a term
open to a multitude of interpretations. American designer, Charles Eames,
once said design is a plan for arranging elements in such as a way as best
to accomplish a particular purpose. We realise the difficulties in proposing
an all-encompassing description of design, but at Hong Kong Design
Centre the particular purpose we strive to accomplish is to promote andchampion the different functions of design and the significant benefits itbrings to society.

設計的定義多而廣，不同人對設計的意義和用途看法迴異。要為設計下一個既確
切又全面的定義並不是輕而易舉的事。美國設計師Charles Eames認為設計是一個
計劃，將不同元素精心巧妙地安排組合以成就某個特定目的。香港設計中心深深
明白設計的涵義並非三言兩語便可道盡，但我們為成就一個重要目的而努力，就是推廣及強調設計多樣的功能，以及它對社會帶來的重大貢獻。

A Value Creation Tool
創造價值的工具WHAT IS DESIGN

Design brings value to businesses byreducing costs, improving profitability
and increasing brand equity.

什麼是設計

Multi-disciplinary
跨界別

The Link between
Creativity andInnovation
創新與創意的橋樑

Design is a planning and development
process, transforming abstract ideas
into desirable objects and services.
It harnesses consumer insights,
technological feasibility and businessviability. Design is much broader thanaesthetics. It is linked to functions,ease of manufacturing and delivery,sustainability, reliability, quality andproductivity.
設計是計劃和發展的過程，能轉化抽象的
意念成為理想的產品和服務。設計能駕馭
消費者的眼光、技術可行性和商機。因此設計超越純粹的美學，它跟功能、生產、運輸、可持續發展、可靠性、品質和生產
力都息息相關。

An Intergral Part of
All Businesses
與所有業務不可分割

The value of design stretches acrossall industries and sectors – frommanufacturing to services, such as
banking, tourism, transport and logistics.
Firms can create a more engaging brandexperience and rewarding customer
relationships through better design,
not just in products, but also services,
environments, and communications.
設 計 的 價 值 橫 跨 各 行 各 業–由 生 產 製 造
到 服 務 業 如 銀 行、旅 遊、交 通 和 物 流。
通過優質設計，企業不單純在產品設計上，而 是 在 服 務、環 境 和 溝 通 各 方 面 皆
可創造一個更吸引的品牌經驗和更有價值的客戶關係。

Design should function at multiple levels.
It requires more than simple collaboration
amongst the different design disciplines.
Participation from areas, such as
consumer research, engineering,
technology, strategic planning, business
management, marketing, psychology,
anthropology and sociology are crucial toattaining better design. And better design
equals better results.
設計要於不同層次和其他學科發揮功能，
不 但 要 結 合 設 計 本 身 的 各 種 學 科，還 要
結合其他領域包括消費者研究、工程、科技、策略計劃、商業管理、市場推廣、心理學、人類學和社會學等。更好的設計能
達致更佳的效果。

Design has increasingly become a criticalpart of the overall corporate businessstrategy. Designers are natural innovators
by virtue of their empathy, visual literacy
and lateral thinking skills. More and morecompanies are tapping into the expertiseof designers to create innovative businessmodels, products, services to meet thelatent and unfulfilled needs of customers.
Design also has a social value. Better
design means better living. It brings
tangible and sustainable improvements to
our living environment, making it easier,safer and more enjoyable.
設計對營商的價值在於能夠降低成本、增加盈利和提高品牌價值。
設計已日漸成為整體企業營商策略的重要一環。設計師善於製造共鳴、富有審美眼
光、並具水平思考能力，是與生俱來的創造者。越來越多公司善用設計師的專業知識，來創造別具新意的商業模式、產品和
服務，以滿足客戶的潛在需要。
設計還有社會價值。優質設計就是優質生
活，能具體和持續地改善我們的生活環境
和質素，令生活更寫意、安全和愉快。

02 03

VISION AND MISSION • 願景與宗旨

宗旨MissionEstablish Hong Kong as a Centre of
Design Excellence in Asia

推動香港成為亞洲的設計之都

Vision

願景

Use Design and Innovation
to Drive Value Creation and
Improve the Well-being of Society
利用設計和創新來創造價值及改善生活質素

04 05

HKDC holds a wide diversity of programmes comprising design-related
seminars, exhibitions, conferences, workshops, forums, publications
and awards, through which we aim to strengthen Hong Kong as aprime regional centre of design knowledge and attain sustainable
competitiveness, economic prosperity and overall well-being of society
through the strategic use of design.
香港設計中心舉辦廣泛及多元化的活動，包括與設計相關的研討會、展覽、會議、
工作坊、論壇、獎項、出版刊物及其他項目。希望透過多元化的項目和活動，使
香港成為設計知識的匯聚點，並策略地運用設計來維持競爭力，達致經濟繁榮及
社會安泰。

1

Injecting Design
into Business營商注入設計向大眾推廣創意文化在設計及創新的價值︰

To promote a creative culture
with wide understanding of thevalue of design and innovation
through:

社會共融
專業發展及青少年項目

Partnerships and public
engagement

設計獎項和展覽
資訊傳播

Professional advancement andyouth programmesAwards and exhibitions
Communication

Celebrating Design Excellence
設計獎項嘉許成就

鼓勵企業善用設計思維作為創造
價值的要素

To encourage business toembrace design thinking forvalue creation

2

提升設計知識及商業營運方略

To advance design knowledge
and business practices

To enrich the skills of designpreneurs in:

建立網絡

加強社會對設計的認知及參與我們的工作孕育「設計企業家」

Building
Networks

4

Enhancing community-wide
Appreciation of Design

WHAT WE DO

Nurturing “Design-preneurs”

3

WHAT WE DO • 我們的工作增強設計師營運企業的多元能力︰

Entrepreneurship

業務管理

Project management

項目管理

Brand-building

品牌建立

Marketing andcommunication

市場推廣和傳訊
財務管理

Finance

Recognition and peer
acknowledgement of success is
an important tool in building astronger design community. We
run a design awards programmethat celebrates excellence in thefollowing areas:
Design For Asia (DFA) Award
uniquely recognises outstanding
designs that have been mostinfluential across Asia
Design Leadership Award(DLA) celebrates strong
corporate leaders who haveapplied design to achieve
exceptional business success

要建立一個強勢的設計社區，嘉獎和同儕鼓勵十分重要。我們設有下列獎項表彰優質設計：

World’s Outstanding
Chinese Designer (WOCD)
recognises the achievement ofChinese designers from acrossthe globe

亞洲最具影響力設計大獎—嘉許對亞洲最具影響力的出色設計

Hong Kong Young Design
Talent (HKYDT) Awards
acknowledge the latent potentialof our young design talents
Design For Asia (DFA)Student Award recognises
young and creative students
in Asia who appreciate crossdisciplinary collaborations

65

設計領袖大獎—表揚善用設計獲取商業成就的企業領袖翹楚
世界傑出華人設計師—肯定華人設計師在全球不同設計領域的貢獻
香港青年設計才俊大獎—嘉許有
潛質成為優秀設計師的青年
亞洲最具影響力設計學生大獎—
表揚亞洲能體會跨界別合作及具
創意的青年學生

Raising Hong Kong’s Profile as a Design
Hub through Creativity and Innovation
藉創意及創新提升香港為設計之都

To enhance the resourcefulnessof business executives andpractitioners of design-relatedindustries through:Networking
Partnerships
Exchanges

加強商界及從事與設計相關的專業人士之睿智︰網絡聯繫To promote Hong Kong’s designrelated industries and creative
ecologies through:建立伙伴關係

Project and engagement

交流

Design promotion andeducation
Partnerships and networks

香港設計中心透過下列渠道推動
香港設計相關行業及創意生態︰舉辦各類設計相關活動項目
及鼓勵積極投入參與
推廣設計的精神及設計教育建立伙伴合作關係及網絡

06 07

MESSAGE FROM CHAIRMAN • 主席的話

MESSAGE FROMCHAIRMAN
主席的話

香港設計中心一直朝著饒富意義的公眾使命邁進。本年度

港︰創意生態─商機、生活、創意」大型設計項目。在上海

豐碩的成果是我們發展的重大里程碑，同時印證了我們獲世博會期間舉辦的展覽、工作坊、論壇及文化交流活動，

得設計業界、商界及市民大眾更多的支持和認同。

吸引設計界及商界以至公眾的廣泛參與，為香港設計師及設計公司締造不少商機，擴闊他們的客戶網絡。此大型項

設計從人而來，亦為人所應用。無論是我們策劃的活動，

目隨後移師香港舉行，讓本地大眾也得以感受香港設計的或我們與設計界、商界及學術界共同籌辦的項目，均以「設力量，並加深了解香港充滿生氣的創意及設計面貌。

計讓生活更美好」的理念作為策略框架。香港設計中心作為

Hong Kong Design Centre pursues a worthy public
mission. This reporting year has been productive,
with major milestones to mark our achievements andprogressively strong support received from the designcommunity, private sector and the public.

Design is by people and for people. “Design for
Better Living” represents the strategic framework forthe programmes we planned or co-created with our
stakeholders in the design and business communities
and the academia. As a publicly-funded, non-profit
agency to promote wider and strategic use of designfor value creation and societal progress, we madeconscious efforts to inspire developments and encourage
active participation through programmes, actions andcommunications.

At Hong Kong Design Centre, we increasingly invest
much of our efforts in nurturing design-preneurs. The
going programme on Entrepreneurship programme
continues to provide a business learning and experiencesharing platform for entrepreneurial creative and design
professionals. As a strategic move, HKDC is now amember of a non-profit consortium – encompassing theMusketeers Education and Culture Charitable Foundation,
The Hong Kong Polytechnic University and Hong Kong
Design Institute – responsible for transforming theformer Police Married Quarter (PMQ), a heritage site on
Hollywood Rood in Central, into an international creative
quarter in Asia. Due for operation in 2014, PMQ will
become a cradle to nurture a new generation of creative
entrepreneurs and design talents, bring up local design
brands, and foster community-wide engagement inappreciating design.

Equally important is our responsibility to help advancedesign knowledge across professions and among
business leaders, and to promulgate design thinking asa fundamental catalyst for value creation and business
upgrading. Through conference and workshops, ourReinventing with Design ‘master-class’ programme
continues to provide a productive platform for design
knowledge exchange and sharing.

There is no better way to promote Hong Kong’s design
excellence and vibrant creative ecologies throughparticipation in international events such as the Expo
2010 Shanghai. Curated by Hong Kong’s leading
jewellery designer and Chinese culture historian Ms Kaiyin Lo (as Chief Curator), HKDC staged a six-monthexhibition on “Hong Kong: Creative Ecologies – Business,
Living, Creativity” in Shanghai. Through an exhibition,
workshops, forums and cultural exchange programmes,
we received widespread participation from the design
and business community and from the public, and havecreated business opportunities for Hong Kong designers
and companies to expand their reach. A response
programme was also organised in Hong Kong to allow the
public to appreciate the power of design and learn more
about our vibrant creative and design scene.

With our myriad of platforms aiming to advance designindustry development, Hong Kong Design Centre gladly
serves as an ambassador to link up with counterpart
organisations on the mainland to facilitate exchange. For
example, we have signed Memorandum of Understanding
with the Shanghai Industrial Design Association and
Dongguan Foreign & Economic Cooperation Bureau tofacilitate cooperation between the design community andthe industries through design and innovation.

Looking ahead, we will continue to further develop ourflagship international programmes, such as Businessof Design Week and Design For Asia Awards. With
expanding market opportunity in China and Asia, wewill further develop our programmes of conferences andworkshops to facilitate design knowledge sharing. We
will also further develop our increasingly popular youth
programmes, namely, Design to Empower and Discover
Design, to promote creativity and use of design thinking
among students.

Design is relevant to our everyday life. Let’s all work
together to make Hong Kong a creative city and a better
place to live, work and play.

政府撥款營運的非牟利機構，致力推動社會更廣泛及策略

香港設計中心建立了多元化的平台以加強設計產業的發展，

地應用設計來創優增值，達致社會進步，並藉著舉辦各種我們非常高興能成為聯繫國內相關組織的大使，促進兩地

活動、項目及資訊傳播，鼓勵公眾積極投入參與和促進社

的互動交流。例如，我們與上海工業設計協會及東莞市對

會發展。

外貿易經濟合作局簽訂備忘錄，希望通過設計及創新，促進設計界與工業界的合作。

香港設計中心銳意加強孕育「設計企業家」。現行的「志在創業─設計與創意工業」證書課程持續為富創業精神的創意

展望未來，我們會進一步發展旗艦級的國際盛事，例如「設和設計專才，提供商業學習及經驗分享的平台。本年度，

計營商周」及「亞洲最具影響力設計大獎」。與此同時，隨

香港設計中心更踏出了策略性的一步，與香港同心教育文

著國內及亞洲的商機日增，我們會優化各項活動包括論壇

化慈善基金會、香港理工大學及香港知專設計學院合組非及工作坊，推動設計學問的交流。另外，我們會投放更多牟利聯營團體，負責活化中環荷里活道前已婚警察宿舍，資源，發展愈來愈受歡迎的青少年項目，包括「從『設計思將這幢歷史建築打造成亞洲區內的國際創意中心。重新命維』出發」及「設計體驗營」，向學生推廣創新意念，教導他

名為「原創坊」的前已婚警察宿舍預計於2014年正式營運，們靈活運用設計思維。

日後將化身為孕育新一代創意企業家及設計精英的搖籃，
致力建立本土設計品牌，並加強社會大眾對設計的認知和設計與我們的生活息息相關，就讓我們攜手合力共建創意參與。

城市和更宜居的香港，締造更美好的生活及工作環境。

我們的另一重責是協助提升不同界別的專才和商界領袖的設計知識，讓他們了解設計思維是創造價值和促使業務升
級轉型的重要元素。因此，我們繼續透過「設計創新機」的
大師級論壇和工作坊提供交流及分享設計學問的平台，藉此迸發新商機。
能夠參與上海世博會2010這類大型國際盛事，絕對是推廣
香港的設計成就和其蓬勃創意生態的有效途徑。香港設計

Victor Lo 羅仲榮 GBS, JP中心邀請了香港知名珠寶設計師兼中國文化歷史學家羅啟Chairman, Board of Directors妍女士擔任總策展人，策劃為期六個月於上海舉行的「香

董事會主席

08 09

MESSAGE FROM EXECUTIVE DIRECTOR • 行政總裁的話

MESSAGE FROM	EXECUTIVEDIRECTOR

行政總裁的話Design connects human and economic activities,
influences people from all walks of life and drives societal
advancement and innovation. We have a well defined
public mission to promote wider use of design anddesign thinking as a strategic vehicle for value creation
across professions and industries and for nurturing a newgeneration of creative talents.
With “Design for Better Living” as our theme, we focusedon a number of areas to enhance awareness, inspiredevelopments and progressively maximise the impact ofour mission:
•

•
•
•

celebrating and promoting Hong Kong’s design
excellence and vibrant creative ecologies on local andinternational fronts
nurturing our future creative league and cultivating
design-preneurs
fostering closer and multilateral partnerships acrossprofessions andcreating value through community engagement

During the Expo 2010 Shanghai and with full backingof the Hong Kong SAR Government, we organiseda large-scale, six-month exhibition in Shanghai on“Hong Kong: Creative Ecologies – Business, Living,
Creativity”. The exhibition showcased to the mainland
and rest of the world the multi-facets of Hong Kong’s
creative scene through business use of design, local
urban culture, brand innovators and young andinternational design talents. Together with a response
exhibition at Hong Kong Heritage Museum, the whole
programme attracted nearly 360,000 visitors andparticipants, generating widespread media coverageand publicity.
In parallel to our efforts in strengthening our flagshipprogrammes such as Business of Design Week (BODW)
and HKDC Awards, we have enriched our“Entrepreneurship – Design and Creative Business”
programme for creative and design professionals throughcase study and experience sharing by Hong Kong’s leading
designers and business leaders.

Our design education programmes for youths, namely
Design to Empower and Discover Design, also had asuccessful run with strategic partnerships with Ocean
Park and Disneyland. The programmes set to enlighten
secondary students through the design thinking process
and encourage them to apply the acquired knowledge
for problem solving. Supported by the Education Bureau,an exhibition jointly organised with Ocean Park washeld to showcase the winning designs from the Design
to Empower programme. The overall programme wasvery well received by schools, parents and teachers, andattracted over one million visitors in two months.
Hong Kong Design Centre supports the Government’s
commitments to conserve and revitalise some of Hong
Kong’s heritage buildings and sites with historical value,
as well as to create a conducive environment to advancedevelopment of Hong Kong’s creative industries. We
gladly joined forces with the Musketeers Education andCulture Charitable Foundation, The Polytechnic Universityof Hong Kong and Hong Kong Design Institute to turn theFormer Police Married Quarters (PMQ) on Hollywood Road
in Central into an international creative quarter in Asia.
Due for operation in 2014, PMQ will serve as a platform
for upcoming designers and design brands. The PMQ will
also serve as a cultural hotspot in the city with exhibitions,forums and facilities like bookshops, design shops, cafes
and restaurants for food culture and open spaces forenjoyment by the public.
Beyond the local front, we continue to foster exchanges
with industry associations, organisations and government
agencies within and outside Hong Kong, especially withcities in the Pearl River Delta on mainland China.
“Design for Better Living” succinctly narrates ourintent. Looking ahead, Hong Kong Design Centre,
as the government’s strategic partner in advancing
design industry development, will continue to inspiredevelopment and promote wider adoption of design
thinking in business and society for value creation throughproactive engagement, actions and dialogues.

設計連繫各種人類與經濟活動，影響日常生活每個層面，

出發」更獲得教育局全力支持，我們更與海洋公園在園內合無遠弗屆，更能推動社會進步及創新。香港設計中心肩負辦學生設計比賽得獎作品展覽，活動深受學校、家長及老師

明確的公眾使命，以推動社會更廣泛應用設計為己任，提歡迎，引起廣泛迴響，兩個月來吸引超過一百萬人次參觀。

倡以設計思維作為策略工具，為各行各業創造價值，並致力培育創意新一代。

香港政府積極保育及活化香港具歷史價值的建築和場所，
亦允諾營造有利環境來促進香港的設計產業發展，香港設

本年度香港設計中心以「設計讓生活更美好」為主題，專注

計中心對此全力支持。我們很榮幸能與香港同心教育文化

發展以下多個領域，藉此提高外界對設計的關注，並促進慈善基金會合作，聯同香港理工大學及香港知專設計學院，

其發展，讓我們的使命發揮更大的影響力：

把中環荷李活道前已婚警察宿舍，活化為亞洲區國際級的創意產業新地標「原創坊」。此創意中心將於2014年營運，•

表揚及推廣香港的卓越設計成就，向本地和國際社會

屆時將為新一代設計師與設計品牌提供不同的創作和交流

展示香港活力非凡的創意生態

平台。「原創坊」亦會成為城中的文化熱點，除了用以舉辦•

培育新一代的創意團隊及孕育「設計企業家」

展覽及論壇，並設有書店、設計商店及反映飲食文化的咖•

促進不同專業界別建立緊密多邊的合作伙伴關係

啡室和餐廳等設施，同時亦為社區提供公共休憩空間。

•

透過社區參與來創造價值
除支持本地設計界，我們亦將繼續加強與香港及海外的行

2010年上海世博會期間，香港設計中心獲得香港特區政府

業協會、組織及政府部門的互動交流，而位處中國珠江三全力支持，於上海舉辦了長達六個月的大型展覽「香港︰創角洲的城市更是我們的重點對象。

意生態─商機、生活、創意」。展覽透過設計的商業運用、
本地都市文化、品牌革新、香港的年青設計才俊及國際級「設計讓生活更美好」正正道出香港設計中心的宗旨。展望設計精英等專題，向內地以至全球展示香港多元化的創意

未來，作為政府發展創意設計產業的策略伙伴，香港設計

景觀。此展覽更載譽回歸香港，移師香港文化博物館舉行。

中心將繼續透過積極的參與、行動和對話，促進設計業茁

兩地的展覽和同期活動共吸引近36萬人參與，並引起媒體壯成長，並推動商界和社會大眾更廣泛運用設計思維，致廣泛報道及公眾關注。

力為香港創造更高價值。

除了重點發展旗艦活動，如「設計營商周」及「香港設計中心設計大獎」，我們同時加強「志在創業─設計與創意工業」
證書課程的內容，邀請香港著名設計師及商界領袖與創意及設計專才分享經驗，並透過個案研究讓學員充份了解市場實況。
另一方面，本中心為青少年而設的設計教育活動亦非常成功。本年度「從『設計思維』出發」及「設計體驗營」分別獲得
香港海洋公園和香港迪士尼樂園度假區成為策略伙伴。這些重點活動旨在啟發中學生的創意和設計思維，並鼓勵他們學以致用，運用設計思維解決難題。其中「從『設計思維』

Dr Edmund Lee 利德裕博士
Executive Director
行政總裁

10 11

02

2010

Jul

Mar

Intellectual Property Culture Series“Intellectual Property Issues in
Design Industry”“ONE” Exhibition(Mar – May 2010)

知識產權文化研討會系列「創建品牌策略－影視、廣告、肖像」

DesignEd Mart 2010 Spring Edition
設計出路 2010 春季展覽「志在創業 — 設計與創意工業」
證書課程(July – Aug 2010)(Apr – Sep 2010)

Design for Asia Award
Public Lecture Series 1

04

02

Aug
MINI-DESIGN MART

06

「香港：創意生態 —商機、生活、創意」上海站展覽

設計市集(Mar – Oct 2010)

DesignEd Mart 2010 Summer Edition
設計出路 2010 夏季展覽Jun

Design for Asia Award
Public Lecture Series 2

Design For Asia Award
Dialogue with GZ/SZ Designers

亞洲最具影響力設計大獎講座系列 2

Design For Asia Award對話廣州╱深圳設計師

設計創新機Open Forum on Design Education
設計教育公開論壇

MINI-DESIGN MART
設計市集

04

Sep
Exhibition Design Seminar

4,500

The Ambassadors of Design
公開設計比賽 2010 展覽

OVERVIEW OF

Home Fish Home
Design to Empower – Learning
Design thru Marine Conservation“Train-the-Trainers” Workshops

HKDC’S

ACTIVITIES AND PROGRAMMES

年度回顧

旺角郵政局計劃(Oct 2010 – Oct 2011)

香港設計大使籌款晚宴

香港及珠江三角洲圓桌會議

設計營商周

HKDC Awards
Presentation Ceremony(Nov – Dec 2010)

香港設計中心設計大獎頒獎典禮

InnoAsia

Re-launching of Friends of HKDC
Membership Programme

07
11

Design For Asia Award亞洲最具影響力設計大獎
No of Entries
參賽作品數目

Dec

650
10

Nov
12
08

(Feb – May 2011)
Design For Asia Award – Showcaseof 2010 Winners at PageOne

10

Home Fish Home
“Student Design Competition” Exhibition
給「魚」一個家學生設計比賽得獎作品展覽
No. of Visitors參觀人數

1,000,000+

亞洲最具影響力設計大獎 – 2010得獎
作品雲集PageOne(Feb – Mar 2011)
Forum on “A Study on the Frameworkof the Hong Kong Design Index”《香港設計指數初階發展報告》論壇「香港設計中心之友」會員計劃啟動2010 SZ HK Cultural Creative ForumMar

2010深港文化創意論壇

Creative Business Sharing &Networking

Design Extravaganza Japan

創意商貿交流會

日本設計新視野展覽
Ink and Design
Beyond Poster Exhibition II《CODE》Posters Exhibition11「書法 • 設計」海報及創作展覽 II(Dec 2010 – Jan 2011)《密碼 – CODE》海報大賽獲獎作品展“HK: Creative Ecologies”
Exhibition in Berlin「香港︰創意生態」柏林站展覽

品牌管理國際會議(Mar – Dec 2011)

Shenzhen Industrial Design Forum

原創坊 PMQ 記者會“Hong Kong: Creative Ecologies –Business, Living, Creativity”
The Hong Kong Edition

Brand Asia

Global Design Network 2010

PMQ Project Press ConferenceFeb「香港：創意生態 — 商機、生活、創意」
香港站展覽

07

(Nov – Dec 2010)

95,000+「書法 • 設計」海報及創作展覽 I

East Gathering
Tri-city Forum: Culture & Space

設計教育亞洲會議

No. of Participants
參加人數

09

知識產權營商論壇

DesignEd Asia

展覽設計研討會
The Ambassadors’ Ball

Hong Kong and Pearl River
Delta-Roundtable(Nov – Dec 2010)

Business of Design Week
設計營商周Ink and Design
Beyond Poster Exhibition I

Business ofIntellectual Property Forum

設計遊

免費知識產權諮詢服務(Oct 2010 – Mar 2011)

創新科技及設計博覽

DETOUR

Free Intellectual Property
Consultation Service

給「魚」一個家
從「設計思維」出發 – 關懷海洋生態
學生設計比賽得獎作品展覽
(Jan – Mar 2011)

IDT Expo

創新科技亞洲會議

09

給「魚」一個家
從「設計思維」出發 – 關懷海洋生態「導師培訓計劃」工作坊

08

設計營商周論壇

知識產權文化研討會系列「中小企創意營商環境觀」

Business of Design Week
(BODW)The Ambassadors of Design
Open Academy 2010 Exhibition

The Mong Kok Post Office Project03

No. of Visitors
參觀人數

Oct

May

Reinventing with Design (ReD)

06

05

03

歌和老街公園計劃

05

BODW ForumIntellectual Property Culture Series“Business Environment for
Creative SMEs”

The Cornwall Street Park Project

亞洲最具影響力設計大獎講座系列 1“Hong Kong: Creative Ecologies –Business, Living, Creativity”
The Shanghai Edition

01(Sep 2010 – Feb 2012)

Entrepreneurship for Design
01
設計體驗營
and Creative Business Programme

Design and Branding Forum –Accelerating BusinessTransformation and Enhancing
Entrepreneurial Resourcefulness
品牌與設計圓桌論壇：
加快升級轉型與提升企業睿智

2010 深港設計座談會

從「設計思維」出發 –學校協作計劃展覽
Discover Design

100,000

2010 ShenzhenHong Kong Design Forum

Design To Empower –Project on Learning to
Design Thru Monster Exhibition

Apr

No. of Participants參加人數Intellectual Property Culture Series“Creating Brand Strategy in Motion
Pictures, Advertising & Images”

知識產權文化研討會系列「設計行業中的版權問題」“ONE” 設計展覽“Hong Kong: Creative Ecologies – Business, Living,
Creativity” The Shanghai part of Exhibition「香港：創意生態﹣商機、生活、創意」上海站展覽深圳工業設計論壇

2011
Jan
Home Fish Home
12
Design to Empower – Learning
Design thru Marine Conservation“Student Design Competition”
Exhibition“Hong Kong: Creative Ecologies” –The ONE Exhibition
THE ONE「香港：創意生態」展覽
(Mar – Apr 2011)

DESIGN FOR DESIGNERS • 以設計師為對象的項目

DESIGN FOR

DESIGNERS
設計師

HONG KONG DESIGN CENTRE AWARDS(HKDC AWARDS)
香港設計中心設計大獎

The influential annual HKDC Awards
are part of HKDC’s continuous effort tocelebrate excellence in design and design
applications and nurturing design talent.
The Awards recognise the outstandingachievements of excellent design
practitioners, business leaders, commercialorganisations and students that havemade significant contributions to design
development, or enhancing the standardof living through design. Supported by
Create Hong Kong of the Commerce andEconomic Development Bureau, HKSAR,
the HKDC Awards 2010 featured five

Tenjin-Bayashi
Specially Brewed
Sake
DFA Gold Award
2010 winner2010 亞洲最具影響
力設計金獎得獎作品

Design for Asia Award promotes good design
and business success through design. Featured
here is 601 Artbook Project 2008, a 2010 GrandAward winner from South Korea.
亞洲最具影響力設計大獎致力表揚優秀的設計
和以設計取得商業成就的設計師和企業。南韓
601 Artbook Project 2008 是2010 亞洲最具影響
力設計大獎得獎作品之一。

Green School
DFA Grand Award & Special Award
Sustainability 2010 winner2010 亞洲最具影響力設計大獎及
可持續發展特別獎得獎作品

independent awards programmes andthe Awards Presentation Ceremony took
place on 3 December at the Hong Kong
Convention and Exhibition Centre.
為表彰卓越設計和成功的設計應用，並栽
培設計專才，香港設計中心頒發深具影響
力的香港設計中心設計大獎，表揚傑出的設計師、商業領袖、商業機構和學生為設
計 業 發 展 作 出 的 重 要 貢 獻。2010年 香 港
設計中心設計大獎由香港商務及經濟發展
局「創意香港」辦公室贊助，共頒發五類獎
項，頒獎典禮於12月3日在香港會議展覽
中心舉行。

eneloop Universe
DFA Grand Award
2010 winner2010 亞洲最具影
響力設計大獎得獎
作品

14 15

DESIGN FOR DESIGNERS • 以設計師為對象的項目

DESIGN FOR ASIA (DFA) AWARD
亞洲最具影響力設計大獎Debutedin 2003,
DFA Award
recognises
design excellence achieved bydesigners and companies that havegenerated business success throughdesign and design applications
which reflect or have an impact on
the Asian lifestyle. The submission
entries are in 18 individual design
categories, including industrial/
product design, communication
design, environmental design andfashion and accessories.
In 2010, DFA Award drew a
record number of 650 entries fromcountries across Asia, Europe andAmerica. It reflects that the DFA
Award has achieved considerable

recognition and is highly regarded
by the design professionals both
locally and abroad. A total of 108
awards were presented, including
nine Grand Awards, Gold, Silver
and Bronze Awards and three
Special Awards for Culture,
Technology and Sustainability thatgave recognition to design projects
featuring outstanding contributions
to the three domains. The winning
designs combine creativity, style andfunctionality integrated with ecofriendly concepts.
設立於2003年的亞洲最具影響力設計 大 獎，旨 在 表 揚 透 過 設 計 或 應 用設計 來 反 映 或 影 響 亞 洲 生 活 面 貌，
從而取得商業成就的設計師和企業。參 與 作 品 分 為 四 大 設 計 範 疇︰
工 業 / 產 品 設 計、傳 訊 設 計、環 境2010 Local &Global Entries
2010 年本地及全球參賽作品30%
設 計 以 及 服 飾 設 計，當 中 再 分 為18
個 設 計 組 別 作 評 審。
2010年的「亞洲最具影響力設計大獎」
共收到650份來自亞洲、歐洲和美洲
的參賽作品角逐殊榮，數量為歷年之冠，反映此大獎之認受性與日俱增，
深受本地和世界各地設計專才的重視。今 年 總 共 頒 發 了108個 獎 項，包括九個大獎，金、銀、銅獎，以及三個亞洲最具影響力設計特別獎，嘉許
分別為文化、可持續發展和科技領域
作出特殊貢獻的設計作品。今年的得獎作品將環保理念與創意、風格、和實用性合而為一。

DESIGN LEADERSHIP AWARD (DLA)
設計領袖大獎

Sir James
Dyson,
founderand CEO of
Dyson Ltd in the UK, was honoured
with DLA 2010. Dyson is reveredas the quintessential archetype ofthe design-led businessman whose
approach is driven by invention,ingenuity, and design. Dyson is
also committed to inspiring
a new generation ofdesigners andengineers through the annual James
Dyson Award which encourages
students from around the world
to engineer solutions toeveryday problems.
Since 2004, DLA
has been giving
accolades

to visionary business leaders who
have achieved commercial success bydemonstrating corporate leadershipand sustaining impressive growththrough design excellence. DLA also
aims to recognise role models within
the international business community
and inspire the public to share abetter future for society.
2010年 設 計 領 袖 大 獎 的 得 獎 者 為 英
國 Dyson 的創辦人暨行政總裁James
Dyson 爵士。被公認為以設計為本之商業領袖中的典範，Dyson 的策略以發明、精妙和設計為大前提。Dyson
還同時透過一年一度的 James Dyson
Award，激勵新一代的設計師和工程師，鼓 勵 世 界 各 地 學 生 為 日 常 生 活
疑難尋求解決方案。設計領袖大獎自
2004年設立以來，一直表揚善用卓越
設計配合企業領導才能，推動企業持續增長來達至商業成就的具創見的企
業領袖。大獎也致力於表彰全球商界
的典範，啟迪公眾共建美好社會。

WORLD’S OUTSTANDING CHINESE
DESIGNER (WOCD)
世界傑出華人設計師

Visual Circus 視覺馬戲團
DFA Gold Award 2010 winner2010 亞洲最具影響力設計金獎得獎作品

Mokuzai Kaikan 木材會館
DFA Grand Award 2010 winner2010 亞洲最具影響力設計大獎得獎作品nine hours
DFA Grand Award &Special Award Culture 2010 winner2010 亞洲最具影響力設計大獎及文化特別獎得獎作品

Moonbird
DFA Gold Award 2010 winner2010 亞洲最具影響力設計金獎得獎作品

DFA Award Public Lecture Series
亞洲最具影響力設計大獎講座系列(29/7 and 25/8/2010)
To further promote the DFA Award, HKDC and the Design Council of Hong Kong at the Federation of Hong Kong Industries coorganised a public lecture series comprising two sessions in which past award winners shared their experience and insights with theaudience. Over 340 participants attended the lecture series.
為進一步推廣亞洲最具影響力設計大獎，香港設計中心與香港工業總會轄下的香港設計委員會合辦兩場講座系列，邀請歷屆得獎
設計師分享品牌和產品設計的獨到見解，共有超過340人參加。

The World’s
Outstanding
ChineseDesigner 2010
was Eric Chan, industrial designer
and president of ECCO Design in
New York. Born in Guangzhou
and raised and educated in Hong
Kong, Chan established ECCO in
1989. Chan explores humans, their
behaviour, trends, materials, andhow these can be balanced to attainbetter design. His priority in thinking
examines how functions can be
implemented to better complement
and enhance the usage for a given
product, service or even an entire
system, such as public transport. ID
Magazine named Chan as one of
the 40 most influential designers
in the US. His designs have beenfeatured in numerous international
publications and in the permanentcollections of museums worldwide,
including the Museum of Modern
Art in New York. Since 2004, WOCD
has honoured designers of Chinese

heritage who have madegreat contributions within
their own discipline anddemonstrated outstanding
devotion to furthering
design through education,
professional organisations andsocial commitment.
2010年獲嘉許為世界傑出華人設計師
的紐約 ECCO Design 主席、工業設計
師陳秉鵬，出生於廣州，在香港長大並接受教育，於1989年成立 ECCO。
陳秉鵬致力於探索人類行為、潮流趨
勢、設計物料及如何取其中庸之道來
做出更好的設計。他的前瞻思維重點在於研究如何融合不同功能，
相 輔 相 成，以 加 強 產 品、
服 務 甚 至 整 個 系 統（例如公共交通）的使用經驗。美 國 權 威 設 計 雜
誌《 I.D. 》稱 陳 秉 鵬 為
美國40位最具影響力
設計師之一。他設計的作品得到多本國際刊物報道和介紹，同時亦被全球多家博物館列為永久收藏，包括紐約的現代藝術博物館。設立於2004年的世界傑出
華人設計師大獎表揚在個人專業範疇上成就顯赫，並致力透過教育、專業
機構和社會服務推動設計發展，並創立非凡成就的華人設計師。

16 17

DESIGN FOR DESIGNERS • 以設計師為對象的項目

HONG KONG YOUNG DESIGNTALENT (HKYDT) AWARDDESIGN FOR ASIA (DFA) STUDENT AWARD
亞洲最具影響力設計學生大獎

香港青年設計才俊大獎The DFA Student Award waslaunched in 2010 to recognise
students in Asia whose works
have shown that cross-disciplinary
creative collaborations are essential
to innovation. Outstanding students’projects are those reflecting
teammates’ ability to learn andunderstand each other’s perspective;
explore the impact of design oncommercial and societal success;and integrate knowledge throughmotivation, creativity and interaction.
Entrants of the award are individual
tertiary students or recent graduatesof undergraduate course atany education institute in Asia
between 18 and 30. A total of 150
submissions from 40 universities anddesign institutes across Asia werereceived. Thirteen projects wereshortlisted in the final round.
本年度新設立的亞洲最具影響力設
計學生大獎，表揚能善用跨界別的創
意合作，以達致創新理念的亞洲青年學生。優秀的學生作品能反映參賽隊
員之間互相學習和理解的能力；探索
設計如何促進商業和社會成就；並在製訂目標、創新和互動的過程中應用相關知識。大獎參加者必須為年齡介乎18至30歲，亞洲區教育院校的大專
生或剛畢業的學生。年內中心共收到150件來自亞洲40所大學和設計院校的提名作品，其中13份作品入圍最後
階段評選。

2010 Winners 得獎作品：The objective of the HKYDTAward, introduced in 2005, isto support and cultivate up-andcoming designers who are eager
to explore the international design
horizon and reward them withsponsorships to undergo overseas
study or work attachment to fully
realise their potential. The awards
are in two categories: practising
designers and design graduates.
Two designers won the DesignSmart
Young Design Talent Awards,
sponsored by Create Hong Kong,
the Government of HKSAR. Eachwinner received HK$500,000 toundergo work attachment abroad

for a minimum of six months. In thedesign graduate category, the HKDI
Young Design Talent EducationalAward was sponsored by the VTC
Design Education Fund and the PolyU
School of Design Young Design
Talent Educational Award sponsoredby the Hong Kong Polytechnic
University. Each of these awards
offered the winner a sponsorship
up to HK$250,000 to take designor design-related overseas degree
courses.
香 港 青 年 設 計 才 俊 大 獎 設 立 於2005
年，目的是支持和培養熱切於探索國
際設計領域的新晉設計師，並贊助他們前往海外進修或實習，以全面發揮他們的潛能。獎項分為兩類別：在職
設計師獎項和設計畢業生獎項。年內兩位設計師獲得「設計智優青年設計
才俊大獎」。得獎者分別獲香港特別行政區政府設計智優計劃贊助港幣五十萬元，到海外作不少於六個月的實習。在設計畢業生獎項類別下，設
有VTC設計教育基金贊助的「香港知專設計學院青年設計才俊教育大獎」，
以及由香港理工大學贊助的「香港理工大學設計學院青年設計才俊教育
大獎」。每位得獎者最多可獲得港幣二十五萬元獎學金，用以修讀設計或與設計相關的海外學位課程。

HKDI Graduation Collection
Octo Cheung
PolyU School of
Design Young Design
Talent Educational Award ’10

HK HONEY
Michael Leung
DesignSmart Young Design
Talent Award ’10“G.O.D. – Good Old Days” ProjectClara Ho
HKDI Young Design
Talent Educational Award ’10

梁志剛
設計智優
青年設計才俊大獎 ‘10

何穎欣
香港知專設計學院
青年設計才俊教育大獎 ‘10

張恩渝
香港理工大學設計學院
青年設計才俊教育大獎 ‘10“Show Me Your Love” Collection
Matthew Hui
DesignSmart Young Design
Talent Award ’10
許業朗
設計智優
青年設計才俊大獎 ‘10

Lost Memories (Taiwan)
失落的百工（台灣）Tokyo Next Design Project ‘08 &Graduation Works (Japan 日本)

18 19

DESIGN FOR DESIGNERS • 以設計師為對象的項目

ENTREPRENEURSHIP FOR DESIGN AND
CREATIVE BUSINESS PROGRAMME 2010

INTELLECTUAL PROPERTY CULTURE
SERIES 2010

(4 – 9/2010)(14/7, 29/9, 23/11/2010 and 23/2/2011)「志在創業 — 設計與創意工業」證書課程 2010

Also known as “7+1”, this is acontinuous multi-module certificate
programme organised by HKDC
in collaboration with the Center
for Entrepreneurship at The
Chinese University of Hong Kong
(CUHK). Through a combinationof seven taught modules in brandmanagement, marketing, financial
management and one full-day
field trip to design enterprises andestablishments located in the Pearl
River Delta cities, this programmeaims to stretch the boundary ofcreative and design professional
education in Hong Kong to keep
pace with the rapidly changing
business landscape. Meanwhile,
experience-sharing and networking
opportunities and hands-on activities
were organised to maximise theimpact. The “7+1” programme
was in its fourth intake with 25
students in 2010. The taught modules
featured acclaimed local designers,
including Freeman Lau, David Lo,
Horace Pan, and Prudence Mak.
The students also participated ina one-day visit to companies andorganisations in Shenzhen, heldin association with the Shenzhen
Industrial Design Profession
Association on 25 September 2010.
Companies visited included Kan and
Lau Design Consultants (Shenzhen);

知識產權文化研討會系列In association with the Federationof Hong Kong Industries (FHKI),HKDC continued to hold a series ofShenzhen FIYTA Holdings Ltd;and Newplan Design. A full-day
Accounting Workshop for Design
and Creative Business, an extended
programme of “7+1”, was heldon 11 March 2010 and attracted
over 30 individuals to participate.
Meanwhile HKDC supported CUHK

design & creative
industry alumni
來自設計及創意
業界之歷屆學員達

100

intellectual property culture seminars
to further enhance and update
the local design industry on the

為加深本港設計業界對知識產權的
認識，香港設計中心繼續與香港工業
總會合辦一系列關於知識產權文化的研討會。主題分別為「設計行業中
的 版 權 問 題」、「創 建 品 牌 策 略－影視、廣告、肖像」、「中小企創意營商
環 境 觀」及「踏 上 創 意 融 資 第 一 步－
中小企如何用知識產權籌集資金」。
研討會由香港工業總會知識產權中心的劉帥賢博士主持，有超過120人
參加。

in organising a seminar attended bydesign professionals, a public seminar
attended by over 100 participants anda press conference.
這是香港設計中心與香港中文大學創業研究中心合辦的多單元證書課程，
也簡稱為「7+1」課程。本課程通過結合七個涵蓋品牌管理、市場推廣及財
務管理等商業單元和參觀珠三角地區
企業的一天考察活動，旨在為本港的創意及設計教育開拓更廣闊領域，以應對瞬息萬變的商業環境。同時課程
還安排了經驗分享、聯誼交流和實習機會以加強學員對營商技巧的認知。
2010年第四屆「7+1」課程的收生人數
為25人，由備受青睞的本地設計師講授，其中包括劉小康、盧永強、潘鴻彬 和 麥 雅 端。2010年9月25日，學 員
還參加了香港設計中心和深圳市工業
設計行業協會合辦的一天考察團，前往深圳參觀當地的公司和企業，其中
包 括 靳 與 劉 設 計 顧 問（深 圳）、深 圳
飛亞達（集團）股份有限公司、嘉蘭圖
設計有限公司。另外，「7+1」課程於2010年3月11日 舉 行 的 延 伸 活 動「設計師學會計」一天工作坊共吸引逾30
人參加。香港設計中心還支持香港中文大學創業研究中心舉辦為設計專才
而設的研討會、以公眾為對象的研討
會以及記者招待會，吸引逾百名參加者及多家傳媒機構出席。

knowledge in this area. The themesof the seminars were “Intellectual
Property Issues in Design Industry”,“Creating Brand Strategy in Motion
Pictures, Advertising & Images”,“Business Environment for CreativeSMEs” and "First Step to Successful
Financing for Intellectual Property"
respectively. Dr Alex Lau of theIntellectual Property Centre of FHKI
conducted the seminars, which
attracted over 120 participants intotal.

FREE INTELLECTUAL PROPERTYCONSULTATION SERVICE
免費知識產權諮詢服務(10/2010 – 3/2011)

HKDC continued to provide FreeIntellectual Property Consultation
Service to local designers, design firms
and SMEs, in conjunction with theFederation of Hong Kong Industries(FHKI). An IP consultant from FHKI
was present to answer questions fromdesigners and design companies andadvised them on the legal protectionof original designs and copyrights of

new products, computer software,company logos and brand names
against counterfeiting. An IP lawyer
referral service was also offered. A
total of 38 sessions of Free Intellectual
Property Consultation Service took
place throughout the year. Over 55
designers and SMEs benefited fromthe service.

HONG KONG AND PEARL RIVER
DELTA-ROUNDTABLE
香港及珠江三角洲圓桌會議(26/11/2010)

In order to create more opportunity
for networking and experiencesharing in the creative business,
HKDC organised a roundtableon “Hong Kong Design Industry
in Pearl River Delta” together

with the Federation of Hong
Kong Design Association. Over
30 representatives from 10 local
institutions and organisations
participated in the event.

香港設計中心繼續與香港工業總會
攜 手 合 作，為 本 地 設 計 師、設 計 公
司以及中小企提供知識產權免費諮詢 服 務。香 港 工 業 總 會 轄 下 的 知 識
產權中心顧問即場為本地設計師或設計公司解答疑難及提供法律建議，協 助 他 們 以 法 律 途 徑 保 護 原 創
設 計 和 新 產 品、電 腦 軟 件、公 司 商
標 和 品 牌 名 稱 的 版 權，以 防 假 冒 侵
權 行 為，同 時 還 提 供 知 識 產 權 律 師
中 介 服 務。年 內，香 港 設 計 中 心 提
供 了38次 知 識 產 權 免 費 諮 詢 服 務，
惠 及 超 過55名 本 地 設 計 師、設 計 公
司和中小型企業。

為了創造更多機會，促進創意企業之間聯繫和共享經驗交流，香港設計中心與香港設計總會舉辦了一個有關「香港設計業在珠三角發展」的圓桌論
壇，共有來自本港10家機構和團體的
30多位代表出席。

20 21

DESIGN FOR DESIGNERS • 以設計師為對象的項目“A STUDY ON THE FRAMEWORK OFHONG KONG DESIGN INDEX”《香港設計指數初階發展報告》(2/2011)

HKDC completed
the first stage of agovernment-funded
design research
project on “A Studyon the Framework ofHong Kong Design
Index” in February
2011. Throughextensive research,data mining, a series
of workshops andinterviews, HKDC developed 51
indicators in the index framework,
embracing seven dimensions toreflect the vitality, dynamics,
competitiveness, and favourablesocial and cultural environmentsof the design sector. The sevendimensions are: human capital;
investment; industry structure;market demand; social andcultural environment; intellectual
property rights environment; andgeneral conditions for businessenvironment. Case studies from theinterviews had also been includedin the report titled “A Study on the
Framework of Hong Kong Design
Index” which was launched on 24"DESIGN AS A TURNAROUND STRATEGY"《智營設計》小冊子(12/2010)

HKDC collaborated with theHong Kong General Chamber ofCommerce to publish the businesscases leaflets to promote adoptionof the best practices focusing on
the value of design for SMEs. Thispublication was to share the precious
experiences from the speakers of"Design as a Turnaround Strategy"
Roundtable Luncheon Series
2009 as mini cases, including thecollaboration between Yip Design
Ltd and Life Power Health Ltd, theprojects developed by Zanif Design
Consultancy together with Silicone

Zone International Ltd; and the joint
project between Kaizor Innovation
and GoAnimate Inc.
香港設計中心與香港總商會合作出
版刊載善用設計營商個案的小冊
子，藉此向中小型企業及設計師推廣
以設計作為核心商業策略的營商之道。小 冊 子 記 錄「智 營 設 計」午 餐 會
系 列2009出 席 嘉 賓 的 寶 貴 經 驗，包括葉智榮設計有限公司與生命動力（香 港）有 限 公 司 之 合 作 個 案、Zanif
Design Consultancy與矽領域國際有限公司合作發展之專案及高介原創與
GoAnimate Inc的聯合專案。

HONG KONG DESIGN DIRECTORY
February 2011. An industry forum
was held to coincide with thelaunch of the report, which wasjoined by the project’s international
advisors, Edna dos Santos –Duisenberg, Chief, Creative
Economy Programme of United
Nations Conference on Trade andDevelopment (UNCTAD), and Dr.
Liou Wei-gong from Department
of Sociology, Soochow University,
Taiwan. Over 30 designers,
academics, researchers and media
representatives attended the forum.
2011年2月，香港設計中心完成政府
贊助的設計研究項目《香港設計指數初階發展報告》的研究。研究人員透
過廣泛研究、資料探勘，以及舉辦一
系列工作坊和訪談活動，為設計指數的大綱建構51個指標，其中包含可反
映設計業活力、動力、競爭力、有利的社會文化環境的七個層面。該七個
層面包括人才、投資、產業結構、市場需求、社會文化環境、知識產權環境及營商環境的一般條件。報告同時
列有訪談個案研究並於2011年2月24日舉行的一個業界論壇中發表，出席
的國際顧問包括聯合國貿易和發展
會議的創意產業計劃主任 Edna dos
Santos-Duisenberg 及台灣東吳大學社
會學系的劉維公博士。論壇共有30多名設計師、學者、研究人員以及新聞媒體參加。

香港設計指南The Hong Kong Design Directory
provides a vital online database of
local designers and design companies
for easy access by potential users ofdesign in Hong Kong and around theworld. The directory was launchedby HKDC in June 2008. To sustain
the interest of the target users,
HKDC made continued promotional
efforts for the directory, such as
the introduction of the iPad/iPhone
version in December 2010. By endof March 2011, over 1,600 design
firms had registered, with an averagemonthly click rate of more than
700,000.

「香 港 設 計 指 南」由 香 港 設 計 中 心 於
2008年6月推出， 是一個臚列本地設
計師和設計公司資料的網上資料庫，
為本港及全球的設計服務使用者提供
簡單快捷的搜尋路徑。為繼續吸引目
標使用者，香港設計中心持續推廣該指南，例如在2010年12月推出了設計
指南的 iPad/iPhone 版本。截至2011
年3月底，已有超過1,600家設計公司
在指南上註冊登記，而指南的每月平均點擊率已超過70萬。

www.designdirectory.hk

HKDC LIBRARY

香港設計中心圖書館The reference library has been at
the service of design professionals,
students and the general public since2008. As of end of 2010, it had acollection of over 880 design-related

books and 78 titles of international
design periodicals. The opening
hours are from 10 am to 6pm,
Monday to Saturday.

自2008年起，香港設計中心圖書館一直為專業設計師、學生及公眾提供服務。至2010年底，圖書館共收藏了超過880本設計相關書籍及78份國際設
計期刊。開放時間為星期一至六，上
午十時至下午六時。

22 23

DESIGN FOR BUSINESS AND PUBLIC SERVICE • 以商界和公營機構為對象的項目

DESIGN FOR

BUSINESS AND
PUBLIC SERVICE
商界和
公營機構

Hailed as Asia’s leading event on design,
innovation and brands, Business of Design
Week 2010 boasted a 3-day forum (2 to 4Dec) and 12 concurrent events engaging morethan 160 international speakers and more than
96,000 participants across professions andindustries.
「設計營商周2010」被譽為亞洲設計界盛事，匯聚全球最優秀的設計、創新和品牌領域精英，
為期3天的論壇（12月2至4日）及12個同期活動，
雲集逾160名國際知名嘉賓講者，吸引逾95,000
名來自不同專業界別和行業人士參加。

Business of Design Week (BODW)
設計營商周

(29/11 – 4/12/2010)

Business of Design
Week (BODW) is
HKDC’s flagshipannual event. Since
its launch in 2002,
BODW has won therecognition as the key
international eventin Asia dedicated todesign, innovation
and brands. Thisidea exchange andinspirational platform
brings together
leading experts ina diverse range ofdesign fields, whointeract with entrepreneurs, innovators,
business leaders, policy makers andacademics from around the world. BODW
Forum has established itself as the mostimportant design conference in Asia. The
glitzy HKDC Annual Awards Gala Dinnerand an array of innovative outreachprogrammes, concurrent conferences andexhibitions complement the annual BODW.
Since 2004, BODW has formed an alliancewith a different country to bring into focus
its unique design culture. This strategic
alliance also helps the audience build abetter understanding towards design andits conspicuous correlation to culture andbusiness. Japan was the partner country
for BODW 2010, marking the event’s firstcollaboration with an Asian country. Throughthis close collaboration, BODW succeededin highlighting the best of Japan, including
branding, spatial design, fashion, art andculture promotion, architecture, interiors,
and industrial design. BODW Forum from
2 to 4 Dec featured preeminent designers
and business leaders from Japan, including
Naoto Fukasawa, Kenzo Takada, Fumie
Shibata, Kengo Kuma and Toshiyuki Kita,“The forum, created a good platform
to discuss the underlying design
philosophy, was very meaningful.”“論壇營造了良好平台，讓大家討論設計
的深層哲學，是很有意思的活動”
Kengo Kuma 隈研吾
Founder 創辦人
Kengo Kuma & Associates 隈研吾建築都市設計事務所“Incredibly impressive and enormous,
fantastic attendance”“ 能參與這個規模龐大、精采的活動，令人 非 常 難 忘”
Tony Chambers
Editor-in-chief 主編
Wallpaper* Magazine

who shared their insights with the audience.
Also featured in BODW were international
masters, such as Jurgen Bey, Henrik Holbaek,
Claus Jensen, LV Yong-Zhong, Ari Wiseman
and Yu Zheng (chief exhibition designer of
the China Pavilion at the Expo 2010 Shanghai
and project director of the “animated”
Riverside Scene at the Qing-ming Festival).
BODW Forum covered seven tracks: Fashion
and Apparel; Product and Design; Brands
and Design; Space and Design; Culture
and the City; Communications and Design;and Interactive and Multi Media Design.
Nearly 100 prominent international speakers
and brand representatives contributed to
BODW 2010 which attracted more than
95,000 participants. Over 200 regional andinternational journalists covered BODW 2010.
Germany will be the partner country for
BODW 2011.

24 25

DESIGN FOR BUSINESS AND PUBLIC SERVICE • 以商界和公營機構為對象的項目

香港設計中心之年度旗艦活動「設計營商周」於2002年首次舉行，被譽為亞洲區內最重要的國際設計界盛事，
以設計、創新和品牌為主題。這個交流意念及刺激創意的上佳平台，讓不同範疇的設計菁英聚首一堂，並與世
界各地的企業家、創意大師、商界領
袖、決策人和學者互動交流。為期一周的「設計營商周」，主要活動包括亞
洲區內最重要之設計研討會「設計營商周論壇」，還有「香港設計中心周年
頒獎晚宴」、一連串專題研討會、設計外展活動及展覽等。
自2004年 起，「設 計 營 商 周」每 年 與
不 同 國 家 聯 盟，以 展 現 不 同 文 化 的獨特設計更讓觀眾進一步了解設計
與文化密不可分的關係。「設計營商周2010」更首次與亞洲國家合作，邀
請 日 本 為 伙 伴 國 家。藉 著 彼 此 緊 密
合 作，「設 計 營 商 周2010」得 以 突 顯
日 本 設 計 的 精 髓，包 括 有 效 的 品 牌“This forum aims to establish
partnership and cooperation
between participants, very
effective.”“這個會議旨在讓人建立伙伴和合作
關係，我認為很有效”
Dai Fujuwara 藤原大Creative Director 設計總監
Issey Miyake

BODW Concurrent Event「設計營商周」同期活動

product creation. The event featured
a total of 40 industry experts fromaround the globe and speakers
representing world renowned
organisations, including BMW Group,
Foster + Partners, Fuji Electric, Honda
and Move About. InnoAsia was coorganised by the Hong Kong Science& Technology Parks Corporation, The
Hong Kong Polytechnic University,
The Chinese University of Hong Kongand HKDC.

InnoAsia

創新科技亞洲會議(24 – 26/11/2010)

Henry Tang, Chief Secretary for Administration of HKSAR (centre), Victor Lo, Chairman,
Board of Directors of HKDC (5th from the right), Yuji Kumamaru, Consul-General ofJapan in Hong Kong (5th from the left) unveiled BODW 2010 in the Opening Ceremony
with honorable guests and co-organisers.
政務司司長唐英年（中）聯同本中心董事會主席羅仲榮（右五）、日本駐港總領事隈丸
優次（左五）及一眾協辦機構代表及嘉賓，為「設計營商周2010」揭幕。

策略、空間設計、時裝設計、藝術文
化 推 廣、建 築 設 計、室 內 設 計 及 工
業 設 計。「設 計 營 商 周 論 壇」更 邀 請了一眾日本設計名師及商界領袖與
參 加 者 分 享 洞 見，包 括 深 澤 直 人、
高田賢三、柴田文江、隈研吾及喜多俊之等。此外，國際頂級設計大師如Jurgen Bey、Henrik Holbaek、Claus
Jensen、呂 永 中、Ari Wiseman，以及2010年上海世博會中國館展覽總設
計師及電子動態版《清明上河圖》的項
目總監于正，同時擔任論壇講者。為

期三日的「設計營商周論壇」於12月2
至4日舉 行，涵 蓋 七 個 主 題：時 尚 與
服飾、產品與設計、品牌與設計、空間與設計、西九文化與大都會、傳訊
與設計、互動媒體設計。
近百位國際知名講者及品牌代表出席「設計營商周2010」，吸引超過95,000
人參加，逾200名地區及國際記者出席報導是次盛事。德國將會是「設計營商周2011」之伙伴國家。

The theme of this year’s InnoAsia
was “Innovate for a Sustainable
World”. The three-day event
encompassed conferences, forums,
workshops and business matching
functions. It served as the platform

for the local academia, scientists,
entrepreneurs and the business
community to gain knowledge
and insights from world renowned
experts on how they innovated anddeployed technology for market and今年會議主題為「創新科技，締造可持續發展世界」。為期三天的活動包括會議、論壇、工作坊和商貿配對，
為本地學者、科學家、企業家和商界
人士提供平台，汲取世界各地專家的
知識和洞見，了解他們如何創新和使
用科技來拓展市場和開發產品。會議
共 邀 請40位 來 自 全 球 各 地 的 業 內 專
家 及 國 際 知 名 機 構 代 表 擔 任 講 者，
參與機構包括：BMW集團、Foster +Partners、富 士 電 機、本 田 汽 車，以及電動車公司Move About。創新科技
亞洲會議由香港科技園公司、香港理工大學、香港中文大學、香港設計中心合辦。

BODW Concurrent Event「設計營商周」同期活動

deTour
BODW Concurrent Event「設計營商周」同期活動

Business of Intellectual Property (BIP) Forum
知識產權營商論壇(3/12/2010)

Catering for design-preneurs,
creative industry practitioners, andbusiness executives, this fourth
edition of BIP Forum carried thetheme “Cashing-in on Design” toenhance their resourcefulness inharnessing value through effective
managements of creative process,protection and commercializationof design and brands. In this halfday forum, international and local IP
experts presented the latest trendsof development, and shared valuable
experience and insights in theopportunities for innovation and IP,
particularly amidst new developmentsin the Pearl River Delta. Amonginternationally recognised experts
was Professor David
Llewelyn, Intellectual
Property Law, King’s
College London. Morethan 100 participantsfrom business anddesign industry
attended the forum.
第四屆知識產權營商論
壇 以「設 計 創 富」為 主
題，藉有效管理創作過程，讓 設 計 企 業 家、創意工業和商業管理人員

將 創 意 轉 化 為 商 機 之 時，能 切 實 保
護知識產權，成功兌現巧思，升級轉
型。多位本地及國際知識產權專家在
論壇上探討最新行業發展趨勢，並就
改革創新和知識產權分享真知灼見，
特別是珠江三角洲地區發展的啟思。
倫敦King’ s College知識產權法教授
David Llewelyn等國際知名專家更親臨
分享創見。逾100名來自商界和設計
界的人士出席是次論壇。

設計遊(26/11 – 12/12/2010)

Developed to enhance theengagement of the wider community
in the thriving design development,
DETOUR is a unique outreachprogramme of BODW immersing theentire city to celebrate the synergyof local and international creative
ventures. Organised by Hong Kong
Ambassadors of Design, the sisterorganisation of HKDC and fully
supported by HKDC, the 2010 version
featured multiple events held at its
anchor site, the Victoria Prison on
Old Bailey Street, Central. In addition,over 40 satellite events, including
exhibitions, guided tours, seminars,
concerts, and parties, were held at
various locations throughout Hong

Kong and together they attracted
more than 45,000 participants. All
activities incorporated original andstimulating ideas from local andoverseas designers to capture theimagination of the public.
「設 計遊」乃「設計 營 商周」之 外展活動，旨在讓市民大眾參與其中，帶動
全城一同體會本地與國際創意企業的協作效應。「設計遊」由香港設計中心

的姊妹機構香港設計大使主辦，並獲
香港設計中心全力支持。是屆活動除了以中環奧卑利街域多利監獄作主要場地外，還在全港不同地點舉辦了
四十多項活動，包括展覽、導賞團、研討會、音樂會、派對等，參與人數
逾45,000人。所有活動融合了本地及海外設計師之原創意念，激發全城的
想像力。

26 27

DESIGN FOR BUSINESS AND PUBLIC SERVICE • 以商界和公營機構為對象的項目

BODW Concurrent Event「設計營商周」同期活動

BODW Concurrent Event「設計營商周」同期活動

DesignEd Asia CONFERENCE

Shenzhen Industrial Design Forum(30/11 – 1/12/2010)(1/12/2010)

深圳工業設計論壇

設計教育亞洲會議The DesignEd Asia Conference
has become a practical platform
facilitating the sharing of views,
knowledge and experiences amonginternational design educators andprofessionals since its launch in2004. Centring on the theme “Asian
Culture: Preserve the Past, Create the
Future”, the two-day DesignEd Asia
2010 included panel discussions andpaper presentations. The conference
featured five sessions: “Transition:
Preserve the Past”, “Create the
Future”, “Implementation”, “Ethnic
Cultural Projects” and “Academic
Exchange and Anticipation”.

DesignEd Asia
was organisedby the Hong
Kong Design
Institute andSchool of Designof The Hong
Kong Polytechnic
University and coorganised by HKDC.
自2004年起，「設計教育亞洲會議」已
成為國際設計教育家和專業人士交流
意見、知識和經驗的平台。2010年會
議以「亞洲文化：承傳歷史，創造未來」為主題，為期兩天，設有小組研

BODW Concurrent Event「設計營商周」同期活動

INTERNATIONAL CONFERENCE ON BRAND
MANAGEMENT (Brand Asia)
品牌管理國際會議(1/12/2010)

Brand Asia brought together worldclass brand management experts
from academia and the businesssector to share information on
cutting-edge brand management
and innovations under the theme“Brand Sustainability”. The objectiveof the conference was to help
participants learn about the diverse
methods of growing and maintaininga brand over time – especiallyin response to demographic,
geographic, and macroeconomicchanges and challenges, such as

討和論文發表環節。會議設有五個專
題，分 別 是「轉 變：承 傳 歷 史」、「創造未來」、「實踐」、「民族文化項目」
及「學術交流和展望」。會議由香港知專設計學院和香港理工大學設計學院
主辦，香港設計中心協辦。

the aging population, increased
global competition, and a turbulent
macroeconomic environment.
Specific topic areas addressed by
the academic and industry keynote
speakers included: Strategies for
Brand Sustainability; Sustaining Brand
Portfolios; Sustaining Lifestyle Brands;
Internationalising Chinese Brands;
and Strategies for Sustaining Brands
in Turbulent Times. The conference
was organised by the Asian Centre
for Brand Management at The
Hong Kong Polytechnic University incollaboration with HKDC.
今年會議以「成功品牌的持續發展戰略」為主題，匯聚來自學術界及商界
的世界級品牌管理專家，交流品牌管理及創新方面的最新資訊。會議重點
探討企業如何因應地域、人口結構及宏觀經濟的變遷和挑戰，例如面對人
口老化、全球競爭加劇，以及動盪不
安的經濟大環境，來制訂創建及孕育
品牌的長遠策略。會議上多位學術界及商界主講嘉賓就以下專題發表演說
和討論：「品牌組合的持續發展」、「生活時尚品牌的發展」、「向國際進軍的中國品牌」及「在多變環境下的品牌持續發展戰略」。會議由香港理工大學
亞洲品牌管理中心主辦，香港設計中心協辦。

The second edition Shenzhen
Industrial Design Forum was held
across the border in Shenzhen
during BODW 2010, co-organised
by HKDC and Shenzhen Industrial
Design Profession Association.
It was also a concurrent activityof China Shenzhen International
Industrial Design Festival. The
forum promoted exchanges ofideas on industrial design andcommunication across different
professions, and more importantly,
fostered international cooperationand networking between Shenzhen,
Hong Kong and overseas participants
and speakers. Celebrated speakers
from international brands andconsultancies, such as Jongkil
Kim, Director of Korea Association
Industrial Design and CEO/Chief
Designer of Design LAK Korea/

China, Lawrence Chong, Presidentof Designers Association Singapore
and the Chief Executive of Consulus,
and Michael Young, the Founder ofMichael Young Design in Hong Kong,shared their precious experiences in
the industrial design development ofChina. The one-day event attracted
more than 400
participants fromthe businessand designcommunities.
第 二屆深 圳 工業
設 計 論 壇 在「設計 營 商 周2010 」
期間於深圳舉
行，由 深 圳 市 工業設計行業協會及香港設計中 心 合 辦，同BODW Concurrent Event「設計營商周」同期活動

Global Design Network (GDN) 2010
(1/12/2010)

This one-day symposium, aimed tofoster mutual understanding andcollaboration among organisationsin Asia and the rest of the world
through design, was co-organised
by HKDC and the Hong Kong
Trade Development Council. With a

時 亦 是「中 國（深 圳）國 際 工 業 設 計節」的 同 期 活 動。論 壇 帶 動 工 業 設
計 意 念 之 交 流 及 不 同 專 業 的 溝 通，更 促 進 深 圳、香 港 與 海 外 參 加 者 及
講 者 的 跨 境 合 作。論 壇 講 者 均 來 自
國 際 知 名 品 牌 及 顧 問 公 司，包 括 韓
國 工 業 設 計 協 會 理 事 及Design LAK
Korea/China總 經 理 兼 主 設 計 師 金
鐘 吉、新 加 坡 設 計 師 協 會 主 席 兼Consulus總 裁 張 福 強 及著 名 英 國 設
計 師 兼Michael Young Design創 辦人Michael Young等，向 參 加 者 分
享 中 國 工 業 設 計 發 展 的 寶 貴 經 驗。
吸 引 超 過400名 設 計 界 及 商 界 人 士
參 加。

focus on the relationship of designindustry with trade and society, thesymposium provided an opportunity
for participants to discuss andshare experience on how designled solutions delivering value tobusinesses and the society could

be generated through innovation,
creativity and cooperative use ofresources. The symposium featured
nine speakers from countries,
including China, Australia, France,
Germany, Sweden and UnitedStates. The moderators were Julia
Chiu, president-elect, Icograda, andProfessor Edward Ng Yan-yung,
School of Architecture, The Chinese
University of Hong Kong. The event
attracted over 60 delegates from 28
international design organisations.
GDN會議由香港設計中心與香港貿易
發展局合辦，旨在透過設計加強亞洲與世界各地機構的互相理解和合作。
今屆會議側重探討設計與商貿及社
會的關係，並讓與會者討論、交流經驗及研討以設計方案來達至創新、創意及共用資源，為企業和社會創造價
值。會議邀請九位來自世界各地的講者，包括中國、澳洲、法國、德國、
瑞典及美國。主持人為國際平面設計
協會聯合會（Icograda）候任主席邱麗
玫，以及香港中文大學建築學院吳恩
融教授。共吸引逾60名來自28個國際設計組織的代表參加。

28 29

DESIGN FOR BUSINESS AND PUBLIC SERVICE • 以商界和公營機構為對象的項目

BODW Concurrent Event「設計營商周」同期活動

BODW Concurrent Event「設計營商周」同期活動

Inno Design Tech Expo
(IDT Expo)

Education Corner

East Gathering
Tri-city Forum: Culture & Space

學生園地

創新科技及設計博覽

(2 – 4/12/2010)(3/12/2010)

Organised by HKDC, The
Hong Kong Polytechnic
University and Hong
Kong Design Institute,
this creative workshop
enabled secondary school students to experience
the design process and inspire them to develop theircreative talent under the theme “Lost and Found”.

To celebrate Hong Kong Interior Design Association’s 20th
anniversary and Japanese Society of Commercial Space Designers’s
50th anniversary in 2011, two organisations cooperated with
Korean Society of Interior Designers to present the “EastGathering” forum where spatial design professionals from Hong
Kong, Tokyo and Seoul expressed their views on the relationshipbetween cultural context and spatial expression in each city.

(2 – 4/12/2010)

The sixth Inno Design Tech (IDT) Expo
centred on the theme of “Ideas for
Business”. It was organised by Hong
Kong Trade Development Council
and co-organised by HKDC and Hong
Kong Science and Technology Parks
Corporation. Designed to provide
a total solution for manufacturers,
brand-owners, retailers and businesssectors in general, the expo gathered
under one roof 383 exhibitors,
from various countries and regions
including Hong Kong, Mainland
China, France, Germany, Italy,
Japan, Korea, Malaysia, Taiwan and
Thailand, together with commercial
design consultancies and companies
specialising in business-focusedtechnologies. The Trade Hall featured
themed zones: Design and Branding;Global Innovation; Green andSustainable Development; Innovation
and Applied Technology; New Media;
and Research and Development.
In addition, the Inspiration Hall
welcomed both trade visitors andmembers of the public to admire
some of the best designs andsuccessful brands at thematic
pavilions. For instance, the “From Art
to Design” pavilion featured Hong
Kong and overseas designer brands,
and the “Hong Kong Creative
Force” pavilion displayed 46 winning
projects at international advertising,architecture and design competitions.
The HKDC Pavilion showcased
the winning designs of HKDCAwards and included the “Ink and
Design Beyond Poster Exhibition”.
Meanwhile, HKDC, in collaboration
with the Japan Ministry of Economy,
Trade and Industry, Japan External
Trade Organisation and Japan
Industrial Design Promotion
Organisation (JIDPO) staged threedesign exhibitions: “Kansei Design
Showcase”, “The JAGDA Exhibition
2010: Romance”, and “The JIDPO:JAPAN DESIGN 2010”, to showcase
Japanese design and innovation
expertise in architecture,interiors, branding, industrial
design, and latest technologies.
The 2010 Expo’s Trade Hall andInspiration Hall recorded a totalof 40,165 visitors.
第六屆「創新科技及設計博覽」由香港貿易發展局主辦、
香港設計中心及香港科技園公司協辦，主題為「設計與科技

這個創意工作坊由香港設計中心、香港理工大學及香港知專設計學院合辦，今年以“Lost and Found”
為主題，讓中學生體驗設計過程，引發創意潛能。

助業務躍飛」，匯聚383家商業設計顧問公司及商業科技應用公司，
為生產商、品牌企業、零售商及各
行各業提供全面的解決方案。參展
商來自香港、中國內地、法國、德
國、意大利、日本、韓國、馬來西亞、台灣、泰國。貿易館分為六個
主題區：設計與品牌、環球創意、
環保與可持續發展、創新及應用科技、新媒體和研究與發展。
此 外，創 意 館 則 開 放 予 業 內 及 公 眾
人 士 參 觀，主 題 展 區 展 示 多 款 優 秀
設 計 及 成 功 品 牌，例 如 展 示 香 港 及
海 外 設 計 師 品 牌 的「從 藝 術 到 設 計」
展 區，以 及「香 港 創 意 力 量」展 區，
展 出 香 港 創 作 人 在 廣 告、建 築 及 設
計國際大賽中的46項得獎作品。
香 港 設 計 中 心 展 區 亦 展 出 香 港設 計
中 心 設 計 大 獎 的 得 獎 設 計，及「書法．設 計」海 報 及 創 作 展 覽。與 此
同 時，香 港 設 計 中 心 與 日 本 經 濟 產
業 省、日 本 貿 易 振 興 機 構 及 日 本 產
業設計振興會合作舉
辦 三 個 展 覽，包 括「感性 價 值 設 計 展 」、 T h e
JAGDA Exhibition 2010:
Romance及The JIDPO:JAPAN DESIGN 2010，
展示日本在建築與室內
設 計、品 牌 策 略、工 業
設計及創新科技等方面
的 實 力。今 屆 博 覽 會，
貿易館和創意館共錄得
四萬多參觀人次。

為慶祝2011年香港室內設計協會成立20周年及日本商業空間設計師協會成立50周年，兩會與韓國室內設計師協會共同呈獻East
Gathering，此論壇集合香港、東京及首爾的空間設計專才，探討三城文化與空間表述的關係。

Design and Branding Forum
品牌與設計圓桌論壇(19/11/2010)

As a satellite event of BODW,
this forum focused on promoting
the understanding of design as a
strategic component in the small andmedium-sized enterprises (SMEs) andbusiness community under the theme“Accelerating Business Transformationand Enhancing Entrepreneurial
Resourcefulness”. Speakers included
Dr Cheung-wing Hui, founder andchairman of A-Fontane; Chan Kayin, vice-president of marketing andproject development of German
Pool Group Co Ltd; Chan Manlee, founder of WSZSPA; and So

Man-ying, business development
manager of odm. Organised by
HKDC, together with The Design
Council of Hong Kong of Federationof Hong Kong Industries, the CEO
Club of The Hong Kong Polytechnic
University, and Hong Kong Brand
Development Council, the forum wasalso supported by four local designers’
associations and SMEs organisations
with a total of 119 participants.
此 論 壇 為 設 計 營 商 周 之 衛 星 項 目，
主題是「加快升級轉型與提升企業睿
智」，旨在推廣以設計作為中小型企業和商界的策略元素。講者包括雅芳婷集團創辦人兼主席許章榮博士、德
國寶集團有限公司董事兼市場推廣及項目發展副總裁陳嘉賢、WSZSPA創
辦人陳漫莉和odm業務拓展經理蘇漫瑩等。論壇由香港設計中心、香港工業總會轄下的香港設計委員會、香港
理工大學總裁協會及香港品牌發展局
合辦，更得到四個本地設計師協會與
中小企組織支持，共有119人出席。

Creative Business Sharing & Networking
創意商貿交流會(11/3/2011)

Hong Kong has evolved from OEM(Original Equipment Manufacturer) to
ODM (Original Design Manufacturing)and further to OBM (Own Brand
Manufacturing). Design and creativity
have become a key success element
to increase the competitive edge.
This networking event was organised
by HKDC to cater for the needs of
SMEs. It was a free platform designed
for members from the business
community, manufacturers, investors

and professional services providers tomeet with a select group of designers
to build better mutual understanding
and explore the possibilities for future
strategic business partnerships andcooperation. About 270 participants
attended this event.
香港已走出代工時代（OEM），邁向原
設計生產（ODM），甚至自有品牌生產（OBM）。設計及創意已成為新時代的競爭優勢，關乎企業成敗。針對中小企之需要，香港設計中心舉辦是次交流會，提供一個自由交流的平台，讓
企業、廠家、投資者及專業服務供應商，與設計師及創意公司對接認識，
開拓日後的商業合作機會，活動約有270人參與。

30 31

DESIGN FOR BUSINESS AND PUBLIC SERVICE • 以商界和公營機構為對象的項目

Reinventing with Design (ReD)
設計創新機

為 期 一 周 的 年 度 活 動「設 計 創 新 機2010」以「拓闊設計視野，發掘無限商機」為主題，重點探討積極頤年設
計、無障礙設計、款待及服務設計、
餐 飲 體 驗 及 零 售 設 計、環 保 設 計 等
多 個 業 務 範 疇，展 示 如 何 以 創 意 進
行 創 新。多 名 業 內 備 受 推 崇 之 專 家與參與者分享見解，暢談公司如何透
過 設 計 改 善 生 活 環 境，並 從 中 發 掘
龐大商機。國際知名嘉賓講者包括：
2010年 上 海 世 博 會 英 國 館 之 設 計 師
及Heatherwick Studio創辦人Thomas
Heatherwick，以 及 來 自 美 國 的 國
際 知 名 老 年 學 專 家 及 設 計 師Patricia
Moore。

(21 – 25/6/2010)

Under the theme “Expand Your
Vision – Unleash the BoundlessBusiness Possibility”, the annual
week-long Reinventing with Design(ReD) 2010 highlighted innovations
through creativity by focusing on
the business areas of Active Ageing
Design, Inclusive Design, Hospitality
and Service Design, Restaurant andRetail Design, and Green Design.
Acclaimed experts in these fields
shared with the audience theirinsights into how companies could
improve the living environment
through design while generating
lucrative business opportunities.
Participating international speakers
included Thomas Heatherwick,designer of the UK Pavilion at the
Expo 2010 Shanghai and founderof Heatherwick Studio, and Patricia
Moore, an internationally renowned
gerontologist and designer in the US.
ReD 2010 event featured two
conferences, nine workshops andnetworking luncheon. The first
conference on “Active Ageing

and Inclusive Design” was a halfday session held on 21 June which
attracted 114 participants. Amongthe speakers was Kohei Musha fromJapan who explained how “Color
Universal Design” could be employed
to make the lives of 200 million
colour blind individuals in the world
easier and barrier-free. The otherfull-day conference took place on 23
June, with the theme of the morning
session being “Hospitality and Service
Design” and that of the afternoon
session being “Restaurant and Retail
Design”. One of the speakers on
Hospitality and Service Design was
Lyndon Neri, a founding partner of
Neri&Hu Design and Research Officeand the designer of The Opposite
House, a boutique Luxury Hotel in
Beijing. The two sessions attracted
more than 360 participants in total.
The nine interactive workshops
were conducted by experts from avariety of design disciplines aimed
to enhance design management
knowledge and upgrade thetechnique of design professionals.
Latest design approaches, criticalknowledge, methods and theories
were thoroughly explored anddiscussed. The workshops attracted
a total of 256 design professionals,
design instructors, design students
and business executives.

「設計創新機2010」活動包括兩場研討會、九個工作坊及午餐會。首場研討
會於6月21日舉行，以「積極頤年及無障礙設計」為主題，參加者逾110人。
講者包括來自日本的武者廣平，解釋
如何利用色彩通用設計，使全球二億
色盲人士生活無阻。另一場研討會於
6月23日舉行，上午部分的主題為「款
待及服務設計」，講者包括曾參與設
計北京精品酒店瑜舍（The Opposite
House）及如恩設計研究室創辦人之一的郭錫恩。下午論壇的主題為「餐飲體驗及零售設計」。兩節研討會共吸引逾360人參加。

Design for Public Service –Pilot Projects through User - Centric Approach
以公營機構為對象的項目︰用家為本設計之試點計劃The Mong Kok Post Office Project
旺角郵政局計劃(10/2010 – 10/2011)

In August 2009, Hongkong Post
appointed HKDC to conduct auser-centric design research study
on Mong Kok Post Office. Uponcompletion of the Phase 1 researchby the contracting consultant
Kaizor Innovation, HKDC wasappointed in October 2010 tomanage the second phase of thisproject and oversee ADO Design& Public Art consultants (HK) Ltd.,the appointed design firm througha public tendering process, toexecute the design and renovationof the project. Based on an indepth understanding of user’s
needs, the concept was developed
to enhance the user’s experienceand improve the operational
efficiency. The project underlines
HKDC’s efforts in encouraging

而九個互動工作坊由不同設計領域
之專家主持，旨在增進參加者的設計
管理知識及提升設計技巧，並可全面體驗及討論最新之設計趨勢、重要知
識及理論，共吸引250多名專業設計師、設計導師、設計學生和商界行政
人員參加。

and promoting the use of design
to generate innovative ideas forbusiness transformation and better
public service delivery. The projectis scheduled for completion in
October 2011.
香 港 郵 政 於2009年 委 託 香 港 設 計 中
心展開研究，以用家為本的設計方法
為旺角郵政局提升公共服務效率，計劃的第一期，由顧問公司高介原創完
成 相 關 研 究。第 二 期 計 劃 於2010年

The Cornwall Street Park Project
歌和老街公園計劃(9/2010 to 8/2012)

HKDC was invited by the Leisureand Cultural Services Department
to participate in the Cornwall Street
Park Project as one of the Project
Steering Committee Members
and the Project Coordinator in
September 2010. Featuring aholistic design-oriented approachto the park’s renovation, including
signage and furniture, the several
organisations carried out the projectwith a view to establish a set ofdesign principles for application toother public parks in Hong Kongin the future. The project started
in March 2011 and is targeted forcompletion by August 2012.
2010年9月，香港設計中心應康樂及文化事務署邀請參與歌和老街公園
計劃，出任計劃督導委員會的成員暨
統籌者。此項計劃全面地以用家為本
設計主導的方式來翻新公園，包括園
內的指示標誌和設施，各參與組織期

10月展開，由香港設計中心監察旺角
郵政局的相關工程。經過公開遴選，設計公司 ADO Design & Public Art
Consultants (HK) Limited 被委託為旺
角郵政局設計及翻新，並根據第一期
研究結果，落實以用家為本的設計概念，增進用家的服務體驗，同時提升
郵政局的營運效 。此項計劃見證了香
港設計中心致力鼓勵和推廣運用設計
來發展創新意念，以助業務發展，提升公共服務水平。第二期計劃預計於2011年10月完成。

望可藉此訂立一套日後可供其他公
園應用的設計原則。計劃於2011年3月展開，預期於2012年8月完成。

32 33

DESIGN FOR GENERAL PUBLIC • 以公眾為對象的項目

DESIGN FOR

GENERAL PUBLIC公眾Special Project
特別項目

Hong Kong: Creative Ecologies –Business, Living, Creativity
香港：創意生態 — 商機、生活、創意(5/2010 – 5/2011)

Sponsored by the Hong Kong SAR
Government and organised by
HKDC, this one-year multi-faceted
programme staged in Shanghai andHong Kong showcased Hong Kong’s
creative industries and design power
while celebrating our established andemerging designers as well as the city’s
creative DNA. The whole programme
attracted a total of 360,000 visitors.

A large scale one-year public exhibition
programme – Hong Kong: Creative
Ecologies – Business, Living, Creativity
held in Shanghai and Hong Kong profiled
the city’s creative industries and establishedand emerging designers, attracting a total of
360,000 visitors and participants.
為期一年的大型設計項目「香港：創意生態 —商機、生活、創意」，分別於上海及香港舉行，展示香港傑出及新晉設計師的創意，彰顯香港
創意產業力量，參與人數達36萬。

“Hong Kong: Creative Ecologies”
consisted of two distinct legs: theShanghai part ran from May to October2010 and the part in Hong Kong fromFebruary to May 2011. The exhibition
showcased the iconic works of Hong
Kong’s leading designers and creative
disciplines, encompassing various fields
such as fashion and luxury goods,
spatial design and service systems. The
exhibition’s chief curator was world
renowned jewellery designer Kai-yin Lo
and the other curator was Danny Yungof Zuni Icosahedron.
The exhibition featured three thematic
zones. The first zone “Creative
Ecologies” was a visual, iconic andconceptual introduction to the creative
ecologies that had contributed to thecity’s vibrancy, including the creativeenvironment, entrepreneurship andconnections. The second thematic zone
“The Creative Landscape” provided

a macro overview ofthe brightest of Hong
Kong design. This
zone was categorized
into six sections tofeature the innovative
design by establisheddesigners and Hong
Kong enterprises. In
the third zone “A
Better Tomorrow – The
Future Generation”,
more than 50 emerging
Hong Kong designers
presented their creativeinterpretations of identical 3D sculptures“Tian Tian Xiang Shang” created by
Danny Yung. The installation conveyed
an expression of youthful energy andinventing spirit.
獲香港特區政府資助，香港設計中心於上海和香港舉辦這項為期一年的多元化大型活動，全面探索香港的創意及設計產業
的潛力，並表揚本地傑出及新晉設計師，
彰顯本港的創意發展基因，參與人數多達
36萬。
「香 港：創 意 生 態」分 兩 站 舉 行：首 站 於
2010年5月 至10月 在 上 海 舉 行，第 二 站 則
於2011年2月至5月在香港舉行。是次展覽
展示了香港首屈一指的設計師和創意人的
代表作，從時裝及奢華品，以至空間設計
及服務系統，包羅萬有。展覽的總策展人羅啟妍為世界知名的珠寶首飾設計師，另
一位策展人為進念•二十面體的藝術總監
榮念曾。
是次展覽分為三個主題。第一部分「創意生態」以影像概括陳述、勾劃及展示香港
的創意生態，當中包括其創意環境、創意
企業精神及優越的樞紐地位等；第二部分「創意景觀」是香港設計傑作之薈萃。展品
歸納為六個範疇，展示香港優秀設計師和企業運用創新設計的一面；第三部分「創意新一代」，邀請了五十多位香港設計界新星在榮念曾設計、喻意「天天向上」的立體
模型上發揮創意才思，表達出新一代的活力、理想和創意。

34 35

DESIGN FOR GENERAL PUBLIC • 以公眾為對象的項目

The Shanghai EDITION

The Hong Kong EDITION(15/5 – 31/10/2010)(5/2 – 11/5/2011)

The Shanghai edition of
the Creative Ecologies waspart of the Hong Kong SAR
official programme at the
Expo 2010 Shanghai. The
exhibition was located at
the creative cluster Bridge
8 Phase III. Parallel activities
included forums, seminars,
workshops, and networking
programmes, such as
experiential Shanghai
cultural tours for design
students and practising
designers. The six-monthprogramme attracted close
to 100,000 visitors andparticipants.

The Hong Kong part of the Creative
Ecologies was an extension of
the Shanghai programme. As apartnership project with the Hong
Kong Heritage Museum of the Leisureand Cultural Services Department, theexhibition was staged in the museumin Shatin. In addition, five design
workshops, five guided tours, andtwo public forums were held. The

上海站展覽

香港站展覽

To encapsulate the essence
Emerging designers showcased their creative ideas and inventing spirit throughof the exhibition and“Tian Tian Xiang Shang” figurines.
preserve its legacy, HKDC
年青設計師在「天天向上」立體模型發揮創意才思。
and the Hong Kong Trade
Development Council coin the city’s business, cultural and為了傳承「香港：創意生態－商機、
published a bilingual commemorative
design communities.
生活、創意」的精神和內容，香港設
publication called “Hong Kong:
計中心及香港貿易發展局特意聯合Creative Ecologies – The Shaping of「創 意 生 態」上 海 站 展 覽 是 香 港 特 區
出版中英對照的紀念版藏書《香港：a Design Culture”. The book covers
政 府 在 上 海 世 博 會2010的 官 方 活 動
創意生態－設計文化的塑造》。此書
the themes of Hong Kong creative之一。展覽設於上海8號橋創意園區
描 繪 香 港 創 意 生 態 系 統、設 計 師 創
ecosystem, designer landscape,
第三期，內容還包括論壇、講座、工作 環 境、設 計 公 司 及 未 來 新 一 代 等
design companies and the future
作坊和公眾及業界交流活動等，例如
多 個 主 題。此 外，多 位 在 兩 岸 三 地
generation. It also features insightful
供修讀設計的學生和在職設計師參
均 甚 具 影 響 力 的 商 界、文 化 及 設 計
essays on the evolution of Hong
加的上海文化體驗團。這個為期半年
界 人 士，更 為 此 書 撰 寫 見 解 獨 到 的Kong design, design business and
的項目共吸引近10萬名參加者。
文章。
culture, contributed by the luminaries

The book launch of “Hong Kong: Creative
Ecologies – The Shaping of a Design
Culture” was held in Shanghai on 17 Oct2010.
《香港：創意生態－設計文化的塑造》之新書
發佈會於2010年10月17日在上海舉行。

two forums featured Kai-yin Lo andother design experts and businessleaders exploring a diverse range ofissues on sustainable design and ways
to enhance the competitiveness ofenterprises while meeting the social
needs.
Meanwhile an exhibition was held at
The ONE shopping mall in Tsim Sha
Tsui from 31 March to 5
Apr 2011 and a seminarfeatured four young
designers who shared theirexperiences in collaboratingwith local and international
designers, artists andenterprises. The Hong Kong
Edition recorded more than
260,000 participants.
「創意生態」展覽在上海取得完滿成功後載譽回歸香港，香 港 設 計 中 心 與 康 樂
及 文 化 事 務 署 合 作，展 覽

Local young designers created interactive
experience with participants in Design
Workshops.
由本地年青設計師主持的「設計工作坊」引
發參加者多角度的互動體驗。

在沙田香港文化博物館舉行，期間還舉辦了五個設計工作坊、五個導賞團和兩個公眾論壇。當中，著名設計師
羅啟妍與其他資深設計師，以及一眾
商界領袖，探討一系列與可持續設計相關的議題，確保增強企業的競爭力之餘亦能配合社會需要。
部 分 展 覽 還 同 時 於2011年3月31日
至4月5日移師尖沙咀The ONE商場舉
行，並由四位年輕設計師分享與本地
及國際設計師、藝術家和企業的合作
經驗。「創意生態」香港站展覽吸引超過26萬人次參與。

(20/3/2011)

The Concluding Public Forum:
Creative Hub – Design, Innovation, Business壓軸論壇︰創意集中地 – 設計、創新、商機Speakers:

Speakers:• Mary Chan, founder of MCCM Creations;• Dr Raymond Choy, founder and President of Toy2R; and• Tommy Li, Creative Director of Tommy Li Design
Workshop• John Brunner, founder of Direct Design International andNative Union;• Steve Jones, founder of Innermost; and• Tony Wong, founder of Lifestyle Centre.

講者：

講者︰

• MCCM Creations創始人陳麗姍• Toy 2R創始人及主席蔡漢成博士• 李永銓設計有限公司創意總監李永銓

• Direct Design International及Native Union創始人John Brunner• Innermost創始人Steve Jones• 上海8號橋創意園區創始人黃瀚泓Public Forum I
公眾論壇（一）(30/4/2011)

Exhibition in Berlin柏林站展覽

(25/3 – 9/12/2011)“A Better Tomorrow” thematic show and workshops
highlighted young creative talents and entrepreneurs from
Hong Kong and Mainland China.
“A Better Tomorrow”特色主題展和工作坊展示香港及中國新一代創意精英及企業家的創新力量。

Co-organised by HKDC and Hong
Kong Economic and Trade Office,Berlin (HKETO Berlin), the exhibition
profiled the latest developments ofHong Kong’s cutting-edge creative
industries. It manifested the iconic
works of Hong Kong’s leading
designers, with a selection of exhibits
from the exhibition at Shanghai
Expo 2010. Fully supported by theHong Kong SAR government, thismini-exhibition is a part of HKDC’sinternational promotion initiative of
Hong Kong’s creative scene. It wasstaged in the reception hall of HKETOBerlin office and open to the generalpublic. As a pre-event of Businessof Design Week (BODW) 2011, thisexhibition paved the way to theyearend event BODW 2011, withGermany as the partner country.
展覽由香港設計中心及香港駐柏林經
濟貿易辦事處（駐柏林經貿辦）合辦，

從2010年上海世博會中的「香港：創意 生 態 ─—商 機、生 活、創 意」設 計
展覽，精心挑選一系列香港傑出設計
師的代表作，展示香港頂尖創意工業
的最新發展。展覽於德國的駐柏林經
貿辦辦公室舉行，開放予公眾參觀，
獲香港特區政府全力支持，為推廣香
港創意產業至國際舞台的重要一環。
德國是設計營商周2011的伙伴國，此展覽同時是其前哨活動。

36 37

DESIGN FOR GENERAL PUBLIC • 以公眾為對象的項目

Discover Design
設計體驗營

Design were the speakers of theconference, and they shared theirexperiences with the audience on
how design and creative thinking
helped the students overcome
their everyday challenges.

(26/7 – 13/8/2010)

這個青少年設計暑期學習計劃以高中學生為對象，主題環繞「成為積極
創新的學習者」，希望透過設計來提
升學生的創意及設計思維以及自學
能 力。參 與 學 生 能 與 現 職 設 計 師 交流，獲 得 實 用 的 就 業 及 教 育 資 訊，從 中 體 驗 設 計 行 業 實 況。活 動 包 括
設 計 工 作 坊、研 討 會、設 計 習 作、
「走 訪 設 計 達 人」及「創 意 悠 行」環節，共 有146位 學 生 參 加，其 中12位來自汕頭大學，3位來自湖南省，一位來自新加坡。
This summer youth design
learning programme consistedof multiple activities developedaround the theme “Becoming
an Active and Creative Learner”.
Targeting senior secondary school
students, Discover Design aimed
to strengthen their creative anddesign thinking and self-learning
skills. The participants were also
expected to get useful careerand education information andexperience various facets of adesign career through interaction
with design practitioners. The
programme included design
workshops, seminars, mini
projects, “Meet the Designers”
sessions and “Design and Cultural
Tours”. A total of 146 students,
including 12 from Shantou
University, three from Hunan
Province in China and one fromSingapore, joined the programme.
The “Meet the Designers”
sessions allowed the students toexperience the daily work routinesof designers in an engaging
and interactive manner. Veterandesigners, including Tommy Li,
Stanley Wong, Raymond Choyand Benny Au, participated in
the sessions. The Hong Kong
Disneyland supported the“Imagineering Tour” as part of
the “Design and Cultural Tours”

and held a guided tour for the
students to explore how the
popular theme park was created
and the design process throughwhich all whimsical ideas andfantasies had come into reality.
In addition, the students toured
local art and design studios andpopular hangouts for Hong Kong’s
design and creative professionals.
The finale of the programme was
the “Design Conference” heldon 13 August. Vivian Cheng,International Liaison Manager
of Hong Kong Design Institute,
Theron Skees, Director of Creative
Development and Show Quality at
Walt Disney Imagineering, Yan Yan
Mak, a film director, and Tommy
Li, Creative Director of Tommy Li

學 生 於「走 訪 設 計 達 人」環 節 親 身
接 觸 設 計 師，包 括 資 深 設 計 師 李 永
銓、黃 炳 培（又 一 山 人）、蔡 漢 成 和區 德 誠 等，體 驗 他 們 日 常 工 作 的 流
程。今 年，活 動 邀 得 香 港 迪 士 尼 樂園度假區全力支持，協辦「幻想工程之 旅」作 為「創 意 悠 行」其 中 一 站，
學生透過導賞團認識樂園背後的設
計 意 念，探 索 如 何 令 種 種 奇 妙 幻 想化 成 真 實。學 員 更 參 觀 多 個 本 地藝術 和 設 計 工 作 室 及 創 意 集 中 地。壓
軸 活 動 是8月13日 舉 辦 的「論 盡 設計」專題講座，香港知專設計學院國際 事 務 經 理 鄭 慧 筠、華 特 迪 士 尼 幻
想工程創意發展及演出質量總監施
志宏、電影導演麥婉欣及Tommy Li
Design Workshop Limited創意總監
李 永 銓，向 參 加 者 分 享 親 身 經 驗，
討論如何應用設計及創意思維面對
日常生活的挑戰。

“Benefited a lot, especially in design thinking”” 獲益良多，特別明白到設計思維”
A participant of Discover Design
設計體驗營參加者

“Students can understand the design landscape of design industry from designers.”“各設計師悉心介紹設計行業令學員了解更多”
A participant of Discover Design
設計體驗營參加者MINI-DESIGN MART 2010
設計市集 2010(13 – 15/8/2010)

It was organised as a seasonal
event by HKDC and Hong Kong
Ambassadors of Design, following
the success of the first Design Mart
held during DETOUR and Business of
Design Week in 2009. The objective
was to provide a platform for the
emerging creative talents in Hong

Kong, including designers, artists
and graduates from all creative
disciplines, to promote their original
design works and innovative products
in an open market setting. Over80 local designers showcased theirworks in 66 exhibition stalls andattracted over 4,500 visitors.

繼2009年於設計遊及設計營商周期間
首次舉辦設計市集後，香港設計中心
及香港設計大使再度攜手合辦MINIDESIGN MART，旨在為香港新晉創意
人，包括設計師、藝術工作者及不同
創意領域的畢業生提供平台，以公眾
市集形式推廣他們的原創設計及創新產品。今屆共有66個創作單位參加，展出逾80名本地設計師作品，為期三天的活動吸引超過4,500人入場參觀。

38 39

DESIGN FOR GENERAL PUBLIC • 以公眾為對象的項目“Home Fish Home” Design to Empower –Learning Design Thru Marine Conservation
給「魚」一個家
從「設計思維」出發 – 關懷海洋生態

was staged at Aqua City in Ocean
Park from 30 January to 15 March
2011, attracting by more than 1
million visitors.

(10/2010 – 3/2011)「從『設計思維』出發」是香港設計中
心的重點青少年活動，今年，香港設計中心與香港海洋公園合作，以「給『魚』一 個 家」為 主 題，希 望 喚 起 大 眾對海洋保育的關注。並為中學視覺藝術、設計與技術科的教師籌辦新項目「導 師 培 訓 計 劃」，於10月 在 海 洋 公園舉行一系列培訓工作坊，加強及完
善教師的教學法，教導學生如何應用
創意思維解決難題。參與計劃的36位
教 師 完 成 培 訓 後 再 指 導 學 生參 加 全
港公開學生設計比賽，受惠學生超過
2,000人。

Being a major design youth
programmeof HKDC, this year,
HKDC joined forces with Ocean Park
Hong Kong to organise a series ofworkshops in Ocean Park for visualarts and design and technology
teachers at local secondary schools.
Known as “Train-the-Trainers”
programme, this year’s workshops
were centred on the theme “HomeFish Home” and aimed to raiseawareness of marine conservation.
Held in October, the workshops
were developed to enhance themethodologies of teaching design
thinking and process. The 36
participating teachers learned about
how to apply the design thinking
process to problem solving anddesign projects. Upon the completionof the training, each teacher in turn
trained their students and preparedthem to enter the “Student Design
Competition” with over 2,000
secondary students participating.
The open competition entrants
were asked to apply the “design
thinking” principles to create an
ingenious “home” for fish or marine
life to express their ideas of marine
conservation. The first phase of
the competition with nearly 300
entries was held from October toDecember 2010 where the students
presented their design concepts
through drawing their homes formarine animals. After the judging

and public online voting, 14 finalists
were selected for the second phaseand they were asked to create unique
3D artworks based on their drawings.
Well-known local designers, Stanley
Wong (Another Mountainman),Prudence Mak (Chocolate Rain
Designer) and young designer Otto
To, supervised the finalists and helped
them fine-tune their design concepts,
select materials and coached themon their technical skills. Ocean Parkalso organised workshops in which
the finalists met with the company’s
marine conservation experts. An
exhibition of the finalists’ 3D artworks
and art pieces by the three designers

第 一 階 段 比 賽 於2010年10至12月 舉行，參 賽 學 生 需 運 用 設 計 思 維 為 魚
類或其他海洋生物創作別出心裁的「家」，以 平 面 設 計 展 示 創 意 及 表 達他們對海洋保育的意念。大會共收到近300份參賽作品。經過評審及公眾
網 上 投 票，挑 選 出14份 優 異 作 品 進入第二階段比賽，學生需根據早前的
平面設計創作獨一無二的立體作品，更得到本地著名設計師黃炳培（又一山人）、麥雅端（Chocolate Rain 創辦人）及年輕設計師杜學明指導設計概念、選材運用及傳授設計技巧。海洋公園亦舉辦工作坊，由海洋保育專家
向 學 生 講 解 環 保 知 識。入 圍 的 學 生
立體作品及三位設計師的創作，更於2011年1月30日 至3月15日，在 海 洋
公 園「夢 幻 水 都」公 開 展 出，觀 賞 人
次逾100萬。

The Most Creative Design Award
最具創意設計大獎Champion – Harmony
冠軍 – 和蟹（諧）共存
Tsang Kwok-leung(TWGHs Lui Yun Choy Memorial College)
曾國亮（東華三院呂潤財紀念中學）

First runner-up – Coral Shelter亞軍 – Coral Shelter

Second runner-up – NeverPlanet
季軍 – NeverPlanet

Au Sze-wai Janis & Ho Fei-wan(St. Paul’s Co-educational College)
區斯惠、何飛雲（聖保羅男女中學）

Cheung Tsui-wa Clara & Lo Yee-ning Elaine(Buddhist Wong Fung Ling College)
張翠樺、盧漪寧（佛教黃鳳翎中學）“Design To Empower - Project on Learning to Design Thru Monster” 2009
edition finished its second term in 2010. Students applied the creative skills
learned by designing their monsters, and shared their design process in the
Presentation Day and exhibition from 8 to 26 July 2010. Clara Cheung from
Buddhist Wong Fung Ling College and Ho Mei-ying from The Church of Christin China Ming Yin College were awarded the “Most Creative Monster”, whilethe “Best Team” and the “Best Visual Presentation” were presented to Buddhist
Wong Fung Ling College.
前一屆的從「設計思維」出發 – 學校協作計劃，第二學期於2010年完成，學生運用創意設計心目中的「怪獸」，並於7月8至26日的學生匯報日和展覽中展示創作歷程。佛教黃鳳翎中學的張翠樺及中華基督教銘賢書院的何美英榮獲「最具創意MONSTER大獎」，佛教黃鳳翎中學同時獲「最佳團隊獎」及「最佳展示學校獎」。

DesignEd Mart 2010
設計出路 2010(1 – 3/4 and 13 – 15/8/2010)

This exhibition served as aplatform showcasing further
education opportunities for thedesign, creative and innovative
industries available in local andoverseas institutes. It also helped
to connect the institutions withprospective students. The Spring
and Summer Edition of DesignEd
Mart targeted secondary students,
educators, parents, and individuals
interested in creativity. The Spring
Edition also featured seminars
and panel discussions in which
prominent speakers shared
their views and experiences intheir careers including David Lo,
founder of LOMATTERS Creative
Studio; Sisi Chan Hoi Sze, directorof Kube (Hong Kong) Design
Communications Ltd; and Graphic
Airlines, designer duo and street
art stalwarts. 17 institutions
participated in the event and morethan 1,500 students and teachers

attended the Spring Edition, while
over 4,500 visitors and 16 design
institutes were attracted to theSummer Edition.
此活動旨在設立平台，展示本土及海外教育機構所提供與設計及創意產業
相關的進修機會，同時讓機構與有志
投身設計創意行業的學生接觸。「設計出路」設有春季和夏季展覽，以中
學生、教育工作者、家長及對創意有
興 趣 的 人 士 為 對 象。春 季 展 覽 還 舉
辦 由 知 名 設 計 師 主 持 的 座 談 會，包括盧永強創作事務所（LOMATTERS）
創 辦 人 盧 永 強、扭 計 式（香 港）設 計
有限 公 司 總 監 陳 凱 詩，還 有 二 人 街
頭 藝 術 家 組 合Graphic Airlines在 會
上分享設計及創作行業的工作實況
和 經 驗。春 季 展 覽 參 展 機 構 共 有17
家，參與師生逾1,500人；夏季展覽
則吸引逾4,500名參觀者及16家設計
教育機構參加。

40 41

DESIGN FOR GENERAL PUBLIC • 以公眾為對象的項目

Wan Chai Design x Culture Navigator(12/2010)

A guidebook to illustrate the lively
design and cultural scenes in
Wanchai, this pilot book in “TheDesign x Culture Navigator” seriesof publications was a joint project by
HKDC and School of Design of The

Hong Kong Polytechnic University.
The Wanchai area was chosen inthis student pilot project with theaim to help the public to explore thevibrant creative ecologies in HongKong. Other districts including Tsim
Sha Tsui, Mongkok, Yau Ma Tei,

Ink and Design beyond Poster Exhibition

Central and Sheung Wan would beconsidered for feature in this series.
此刊物是香港設計中心與香港理工大學設計學院合辦的學生試驗項目，以灣仔區為主題，介紹區內的設計及文化景點，目的是帶領大眾探索香港朝氣蓬勃的創意生態。繼灣仔區後，香港
設計中心計劃出版同一系列的書籍，
讓讀者探索尖沙咀、旺角、油麻地、中環及上環等地區的設計和文化面貌。

Exhibition Design Seminar
展覽設計研討會

pavilions at the Expo 2010 Shanghai
as the case studies in the discussions.
The seminar was attended by 174
participants.

(9/9/2010)

Riding on the vibe of the Expo 2010
Shanghai, HKDC held a special
public seminar to provide insights
and share experiences about how todevelop unique exhibition designs
as the integral part of brandingof countries, non-governmentalorganisations and corporations.

Speakers at the seminar were TonySin, an expert on exhibition design;and Alvin Yip, leader of Research
In Competition and Exhibition
Laboratory (RICE Lab) at School of
Design, The Hong Kong Polytechnic
University. They drew on the uniquedesign features of some country

香 港 設 計 中 心 響 應 上 海 世 博 會2010
的主題，舉辦了一場特別的公眾研討會，講 者 包 括 展 覽 設 計 學 專 家 線 成功，以及香港理工大學設計學院競賽
及展覽研究室負責人葉長安。與會者
互相交流及分享經驗，以上海世博會
展覽設計的精妙之處及各國展館作為
案例，討論如何為不同國家、非政府組織及私人企業創作獨特的展覽設
計，藉此建立品牌形象。研討會共有
174 人參加。

「書法 • 設計」海報及創作展覽

(First period第一站: 2 – 4/12/2010
Second period第二站: 21/12/2010 – 5/1/2011)

This exhibition explored therelationship between Chinesecalligraphy and design. It was
jointly presented by HKDC andZuni Icosahedron. Four designers:
Professor Kan Tai-keung, Dean ofCheung Kong School of Art and
Design, Shantou University; Katsumi
Asaba, Founder of Asaba Design
Co Ltd in Japan; Chen Jun-liang,
General Manager of FreeImage
Design Co in Taiwan; and Han Jiaying, Founder of Han Jiaying Design& Associates Ltd in Shenzhen werethe exhibition’s co-curators whocreated original works inspiredby Taiwanese master calligraphy
artist Tong Yang-tze’s Chinesecalligraphy series: X beyond O.

The theme revolved
around the idea that
“Nothing” becomes“something” in thecreative process, andan entire exhibition of
Ink and Design arose.
The four co-curators
collected items ofcontemporary designrelated objects andartworks on Chinesecalligraphy from theirnative lands andcreated a multimedia
experience of different
cultures with about 80 items fromour contemporary life.

展覽由香港設計中心及進念 • 二十面
體合辦，探討中國書法與設計之間的關係，策展人為汕頭大學長江藝術與
設計學院院長靳埭強教授、日本淺葉
設計有限公司創辦人淺葉克己、自由落體設計總經理陳俊良和深圳韓家英設計有限公司創辦人韓家英。他們各自根據對台灣著名書法家董陽孜「無中生有」書法系列的詮釋，重新創作，
組合出這個別開生面的設計展。四位
設計師並從中港日台收集與中國書法
相關的當代設計及藝術品，大約80件
展品均體現不同地區的文化，帶給參觀者豐富的多媒體和跨文化體驗。
第一站展覽於「設計營商周2010」的
同期活動「創新科技及設計博覽」中展
出；第二站移師到香港中央圖書館，兩個展覽合共吸引逾31,000人參觀。
配合展覽主題的兩場公開論壇分別於12月2日 及30日 舉 行，演 講 者 包 括 四
位策展人，以及復旦大學上海視覺藝術學校傳達設計學院院長王天德及八
萬四千溝通事務所創辦人黃炳培（又一山人），參加者約有350人。

The exhibition was first staged at
the IDT Expo as a BODW 2010concurrent event. It was later moved
to Hong Kong Central Library andcontinued until early January 2011.
Over 31,000 visitors viewed theexhibitions. Two public forums
were held on 2 and 30 December.
The speakers included the four cocurators, and Stanley Wong, Founderof 84000 Communications andWang Tian-de, Dean of School of
Visual Communication, Shanghai
Institute of Visual Art, Fudan
University. Around 350 individuals
attended the forums.

“ONE” Exhibition“ONE” 設計展覽(25/3 – 30/5/2010)“ONE” was the very first exhibitionat the HKDC Library which provided
a rare glimpse of the early works ofmore than 40 leading Hong Konggraphic designers including Alan
Chan, Freeman Lau, David Lo, Kan
Tai-keung, So Man-yee, and Stanley
Wong. The exhibition enabled thevisitors to observe how the design
techniques, subjects and aestheticsof these well-known designers had

transformed over the years. HKDC
invited miniminigallery as the guest
curator of this exhibition and threeguided tours for over 120 students
were conducted.
「ONE」是香港設計中心圖書館啟用以
來的首個展覽，由陳幼堅、劉小康、
盧永強、靳埭強、蘇敏怡和黃炳培等
40多 位 著 名 的 本 土 平 面 設 計 師，破天 荒 展 出 早 期 的 珍 藏 作 品，與 公 眾
回 顧 設 計 大 師 多 年 來 在 技 巧、題 材
及美學上的演變。香港設計中心邀得
miniminigallery策 劃 此 展 覽，期 間 舉
辦三場導賞團吸引逾120名學生參加。

42 43

DESIGN FOR GENERAL PUBLIC • 以公眾為對象的項目

DESIGN EXTRAVAGANZA JAPAN 2010
日本設計新視野展覽

exhibitions. The JAGDA Exhibition
2010: Romance showcased 87
JAGDA members’ 30-second motion
graphics pieces. JIDA Exhibition
displayed members’ product designs
and students’ entries of an eco
design competition. The JIDPO:JAPAN DESIGN 2010 showcased
latest Japanese designs in IT andelectrical appliances, among otherconsumer lifestyle products. Over2,000 participants visited theexhibitions.

(7 – 29/12/2010)

In collaboration with three leading
design organisations in Japan: Japan
Industrial Designers’ Association(JIDA), Japan Graphic Designers
Association Inc. (JAGDA) andJapan Industrial Design Promotion
Organisation (JIDPO), HKDC
organised this extension event of
BODW. DESIGN EXTRAVAGANZAJAPAN 2010 featured three design《CODE》Poster Exhibition《密碼 – CODE》海報大賽獲獎作品展(28 – 30/3/2011)

Over 70 award-winning posters
that helped shape the identities ofseven UNESCO Cities of Design –Berlin, Buenos Aires, Kobe, Montréal,
Nagoya, Shanghai and Shenzhen– were displayed at the《CODE》
Poster Exhibition, jointly presented

by HKDC, Shenzhen Creative Culture
Centre and Shenzhen City of Design
Office. The《CODE》Opening Forum– “Design & Creative industry inHong Kong and Shenzhen” washeld on 28 March. Providing theirviews on the developments of the

是次展覽為香港設計中心與日本工業
設計師協會（JIDA）、日本平面設計師
協會（JAGDA）及日本產業設計振興會（JIDPO）合辦的「設計營商周2010」
延伸活動。展覽分為三個部分： The
JAGDA Exhibition 2010: Romance 展
示了87位協會成員以浪漫為主題的30
秒動畫作品； JIDA Exhibition 展示多位成員的產品設計及日本設計學生於環保概念設計比賽的參賽作品； The
JIDPO: JAPAN DESIGN 2010 則展出日
本最新設計的科技與電器產品及其他生活精品。參觀者逾2,000人。

creative industry in Hong Kong and
Shenzhen, the forum’s speakers
included Sun Zhen-hua, Director ofShenzhen Public Arts Center; Kong
Song, Chairman of Shenzhen Graphic
Design Association; and Professor
Kan Tai-keung, Dean of Cheung
Kong School of Art and Design,
Shantou University. More than 500
people visited the exhibition.
香 港 設 計 中 心 與 深 圳 市「設 計 之 都」
推廣辦公室及深圳市創意文化中心在香港合辦《密碼 – CODE》海報展覽，展 出 逾70幅 來 自 德 國 柏 林、阿 根 廷
布宜諾斯艾利斯、加拿大蒙特利爾、
日 本 神 戶 和 名 古 屋、中 國 上 海 和 深
圳這七個聯合國教科文組織認可的「設 計 之 都」之 獲 獎 海 報 作 品。另 於
3月28日舉辦《密碼 – CODE》開幕論
壇「親 近 港 深 設 計 及 創 意」，邀 請 了
深圳市公共藝術中心主任孫震華、深圳市平面設計協會主席孔森及汕頭
大學長江藝術與設計學院院長靳埭
強教授任嘉賓講者，解讀香港及深圳
如何發展其創意城市的面貌。是次展
覽參觀人數逾500人。

Transformation of Former Police
Married Quarters site on Hollywood
Road into Creative Industries Landmark
將荷里活道前已婚警察宿舍改造為標誌性的創意中心
In a joint effort with the government
and the local design community
to nurture emerging local
creative talents and provide more
incubation opportunities for design
entrepreneurs, HKDC supported
the revitalisation project of theFormer Police Married Quarterssite on Hollywood Road, Central to
become a hub of creative industries
by participating as one of the coapplicants along with The Hong
Kong Polytechnic University and theHong Kong Design Institute of the
Vocational Training Council, while
Musketeers Education and Culture
Charitable Foundation Ltd is themain applicant. The application was
accepted by the government, withthe landmark unveiled to be known
as “PMQ” to the public on 15 Nov
2010.
Upon the completion of therevitalisation project, the heritagesite will become a design cluster
for creative industries talents andsmall and medium-sized creative
enterprises. It is expected toprovide a platform for local andinternational artists, designers andcreative professionals for creationand collaboration. After renovation,
PMQ will provide more than 130
studios for local and overseas talents
to create, sell and display distinctive
brand products. The architectural
improvements such as i-Cube, a
600-square meters multifunction
hall, are expected to provide an
additional weatherproof open
space underneath the elevatedstructure and a rooftop garden.
The revitalised site is expected tofeature an underground historic site
interpretation area with a re-createdcorridor between the undergroundfoundation stones of the former
Central School. The PMQ project will
be completed for operation in 2014.
為培育本地新晉的設計精英和創意新一代，並為設計企業家提供更多創業
機會，香港設計中心與政府及本地創
意業界攜手推動中環荷李活道前已婚
警察宿舍的活化項目，務求將其打造
為香港創意產業的匯聚之地。此項目
由香港同心教育文化慈善基金會（同心基金）聯同本中心、香港理工大學
及職業訓練局機構成員香港知專設計
學院聯合申辦。政府並於2010年11月
15日舉行新聞發佈會宣布同心基金獲選為項目的營運者，新地標將命名為「原創坊」。

活化工程完成後，該址將成為雲集創
意產業人才及中小型創意企業的設
計 基 地，可 望 成 為 本 地 及 國 際 藝 術家、設 計 師 及 創 意 產 業 專 才 互 相 交流及舉行展覽的平台。改建後，「原創 坊」將 提 供 逾130個 設 計 工 作 室，
並會加建面積達600平方米的多功能會堂「i-Cube」，額外提供一個樓底特
高 的 全 天 候 開 放 空 間 及 天 台 花 園。
另外，計劃在前中央書院的地基之間
重新建造一條走廊，開闢出的「中央書院地基遺址體驗館」將會是「原創坊」的一大特色。此項目預計於2014
年正式營運。

44 45

INTERNATIONAL	PROMOTION AND RELATIONS
國際推廣和關係

Friends of HKDC (FOHKDC)
Membership Programme「香港設計中心之友」會員計劃

In December 2010, HKDC relaunched the Friends of HKDC
Membership Programme,
which represents a networkof accomplished and aspiring

individuals who share HKDC’s
mission of “Design for Society” andare willing to be actively engaged
in developing and promoting new
ways of thinking about value
creation and society advancement.
HKDC welcomes business leaders,
professionals, and individuals fromvarious design fields as well as
commercial, voluntary and public
sectors. Five membership categories
suit design lovers from different
backgrounds.

Membership Package
會籍類別The Ambassadors’ Ball
香港設計大使籌款晚宴(16/9/2010)2010年12月，香 港 設 計 中 心 重 新 推
出「香 港 設 計 中 心 之 友」會 員 計 劃，滙聚設計界中不同範疇的精英，以及商界、志願機構和公營機構的領袖、才俊、設計愛好者和支持者。他們共
同肩負著香港設計中心「設計服務社
會」的使命，積極建構和推廣以設計
創造價值、實現人類理想及推進社會
發展的新思維。會員計劃設有五類會
籍，供背景各異的設計愛好者選擇。

No. of Members (till 31 March 2011)
會員數目（截至2011年3月31日）

Patron Member 永久贊助會籍

11

Corporate Member 公司會籍10

Individual Member 個人會籍

6

Associate Member 附屬會籍16

Student Member 學生會籍

14

Total 總數

57

Acknowledgement of the Patron members
鳴謝永久贊助會籍之會員

A highly anticipated annual fundraising event, the Ambassadors’
Ball 2010 attracted more than 500
generous art and design enthusiasts
who made donations to support
the development of design-related
activities and programmes in HongKong. Organised by HKDC and its
sister organisation, the Hong Kong
Ambassadors of Design (AOD),
the Ambassadors’ Ball raised over
HK$3.38 million in its third edition.
The ball was officiated by Henry Tang,
Chief Secretary for Administrationof HKSAR at The Mira Hong Kong.
Local leading designer and founderof Goods of Desire (G.O.D.), Douglas
Young was the Creative Director of
the ball. He infused the ball with hissignature, distinctively local design
elements under the theme “A Chairbeyond Compare”, thus creatinga strongly expressive indigenous
flavour to accentuate the grandeurof the event. The event reached tothe climax with a charity auction(by alphatetical order 以英文姓氏排序)

Ms Agnes Chiu, Director
趙靄文女士, 總監

Dr Michael Lam, CEO林寶興博士, 總裁

Dr Allan Zeman, GBM, GBS, JP, Chairman
盛智文博士, 主席

SOHK Ltd.

Hong Kong Quality Assurance Agency
香港品質保證局

Lan Kwai Fong Holdings Ltd.
蘭桂坊控股有限公司

Mr Richard Fung, Chief Executive
馮立中先生, 總裁

Dr Edmund Lee, Executive Director
利德裕博士, 行政總裁

colourliving

Hong Kong Stardards and Testing Centre
香港標準及檢定中心Hong Kong Design Centre Ltd.
香港設計中心Mr Bengie Kwong, J.P. (AUST.), President
鄺敏恆先生, 主席

Dr John Lo, OBE, JP, Senior Consultant
羅肇強博士, 高級顧問

WKK Technology Ltd.
王氏港建科技有限公司

Hong Kong Design Centre Ltd.
香港設計中心Mr Lai Man-ting, Edmond, Director
黎文定先生, 總監

Mr Eric Yim
嚴志明先生

Much Creative Communication Ltd.
名點創意傳訊有限公司

POSH Office Systems (HK) Ltd.
科譽（香港）有限公司

Acknowledgement of the Corporate Members
鳴謝公司會籍之會員

INTERNATIONAL PROMOTION AND RELATIONS • 國際推廣和關係

TAL Apparel Ltd
聯業製衣有限公司

of designer chairs, including somefrom the absolute top names in theworld, such as Ron Arad, Thomas
Heatherwick, Kelly Hoppen, Charles& Ray Eames, Timothy Oulton andZaha Hadid.
The Ambassadors of Design Open
Academy 2010 Competition
attracted a great number of entriesof art pieces revolving around thetheme of chairs, with Keith Tse
Chi-kuen as the champion, Chow
Hang-yi first runner-up and Joseph
Ng Sheung-yi second runner-up.
Selected artworks were displayed
alongside with the works of theworld renowned designers at
the ball venue. A selection of
entries were also on display
at the AOD Open Academy
Exhibition at InnoCentre
from 29 October to 1
November 2010.
萬眾期待、一年一度的「香港設計大使籌款晚宴」吸引
各方善長人翁慷慨解囊，為
支持及推動本地設計業的發

展出一分力。籌款晚宴今年踏入第三屆，由香港設計中心及其姊妹機
構香港設計大使合辦，獲超過500位
愛好設計及藝術的嘉賓出席支持，並成功籌得超過港幣380萬元善款。
籌款晚宴假座九龍尖沙咀 The Mira
Hong Kong 圓滿舉行，並獲政務司
司長唐英年太平紳士親臨主禮。今年大會邀得住好啲（G.O.D.）創辦人楊志超擔任晚宴的創意總監，以「A Chair Beyond Compare」為主
題，以其獨特的設計風格，為晚宴
場地注入濃厚的本地文化色彩。重頭節目是慈善拍賣一系列出自國際
頂尖設計師手筆的椅子，包括Ron
Arad、 Thomas Heatherwick、Kelly
Hoppen、 Charles & Ray Eames、Timothy Oulton 及 Zaha Hadid 等。
配合籌款晚宴舉行的 The Ambassadorsof Design 公開設計比賽 2010 徵集了
以椅子為題的當代藝術創作。最後謝志權、周杏儀及伍尚怡分別獲得比賽
的金、銀、銅獎，他們的作品更於晚
宴中與其他設計大師的作品同場展
出。而 入 圍 作 品 亦 於2010年10月29日至11月1日假九龍塘創新中心公開
展出。

2010 Shenzhen-Hong Kong DesignForum2010 深港設計座談會(30/9/2010)(by alphatetical order 以英文排序)

HKDC organised an experience andidea exchange forum in Shenzhen.
A group of 14 designers from Hong
Kong and representatives from HKDC
shared their insights and experienceson the development of Qianhai ofShenzhen with 12 representatives
from the Shenzhen Industrial Design

Profession Association, design
companies in Shenzhen andgovernment officials fromrelevant departments.
這個在深圳舉行的經驗分享座談會，
由香港設計中心率領14位本港設計師
與12位 來 自 深 圳 市 工 業 設 計 行 業 協會、深圳設計公司的代表，以及深圳
市政府官員，對在內地設計業及前海規劃發展交換意見。

46 47

INTERNATIONAL PROMOTION AND RELATIONS • 國際推廣和關係Memorandum of Understanding with
Shanghai Industrial Design Association

Visits to HKDC
到訪香港設計中心

與上海工業設計協會簽訂諒解備忘錄(17/10/2010)

HKDC signed a Memorandumof Understanding with Shanghai
Industrial Design Association toestablish a platform to strengtheninteractions between the creative
industries in both cities andfacilitate information exchange andcollaboration. The association sentdelegation led by the Secretary
General Wang Ri Hua from Shanghai
to participate in BODW 2010 and

HKDC continued to cultivate
collaboration with a range ofMainland China, Taiwan andoverseas government organisations,consulates, and design, education
and business institutions in order tobuild multilateral strategic networks
in the design area. In the year
2010-11, HKDC received 35 official
delegations, including the Commerceand Economic Development Bureauof the Hong Kong SAR, the Hong
Kong Trade Development Council,
Invest HK, Ministry of Commerce of
the People’ s Republic of China, theGlobal Design Network Symposium inHong Kong.
香港設計中心與上海工業設計協會
簽訂諒解備忘錄，以設立合作平台，加強滬港兩地創意產業的互動交流，並促進資訊互通與合作。而上海工業
設計協會秘書長王日華率領代表團
來港參加「設計營商周2010」及Global
Design Network 會議。

Memorandum of Understanding with
Hong Kong Productivity Council and
Dongguan Foreign Trade & Economic
Cooperation Bureau
與香港生產力促進局及東莞市對外貿易經濟合作局
簽訂合作備忘錄
(24/2/ 2011)

HKDC, the Hong Kong Productivity
Council and Dongguan Foreign
Trade & Economic Cooperation
Bureau entered into a Memorandumof Understanding to support an
initiative to help Hong Kong small

and medium-sized enterprises (SMEs)
in Dongguan to strengthen theircompetitiveness by innovating andupgrading their operations andbusiness models through design. The
ultimate goal of the MOU was toenhance the overall productivity ofHong Kong‘s SMEs for better productand service delivery.
香港設計中心與香港生產力促進局及東莞市對外貿易經濟合作局簽訂合作
備忘錄，協助東莞的港資中小企創新
和升級轉型，以提升競爭力。最終目
標是希望透過設計創新來加強香港中小企之生產力，提升其產品質素及服務水平。

Guangdong Industrial Design Expo 2010
“Change • Innovation”
2010廣東工業設計展 “改變 • 創新”(9 – 11/12/2010)

HKDC participated in the exhibition,
part of The 5th Guangdong
Industrial Design Week organisedby the Guangdong Provincial
Government, as a supportingorganisation to showcase selected
winning industrial product designsby Hong Kong designers from Designfor Asia Award at the Poly World
Trade Expo Center in Guangzhou.
Organised by the Hong
Kong Productivity
Council under thetheme of “Guangdong– Hong Kong
Cooperation”, theexhibition showcased
exemplifying Hong
Kong product design
excellence andthe creative ideas

generated through the collaboration
between enterprises in Hong Kongand Guangdong. The design week
attracted more than 30,000 visitors,
including manufacturers andenterprises in the Pearl River Delta.
由廣東省人民政府主辦的「第五屆廣
東工業設計活動周」於廣州保利世貿
博覽館舉行，香港設計中心獲邀成為
同期活動「廣東工業設計展」的支持機
構，挑選多件香港設計師的工業設計
產品，包括「亞洲最具影響力設計大獎」得獎作品，於香港生產力促進局
籌辦的「粵港合作」展區中展示，突顯
香港出色的產品設計及粵港企業合作
併發的創意和火花。活動周吸引不少
珠江三角洲地區的廠商和企業觀摩，參觀人數逾30,000人。

China Council for the Promotionof International Trade, Shanghai
Industrial Design Association,
Industrial Design Society of Shunde,Taiwan Hong Kong Economic andCultural Co-operation Committee and
Urban Renewal Council of Singapore,and many other universities anddesign professional organisations in
Asia, Europe and America.
香 港 設 計 中 心 繼 續 積 極 與 內 地、台 灣 及 海 外 的 政 府 機 構、領 事 館、

設 計、教 育 及 商 業 機 構 合 作，在 設
計 領 域 上 建 立 多 邊 的 策 略 性 網 絡。
本 年 度，香 港 設 計 中 心 接 待 了35
個 官 方 代 表 團，包 括 香 港 特 別 行 政區 商 務 及 經 濟 發 展 局、香 港 貿 易 發
展 局、香 港 投 資 推 廣 署、中 華 人 民
共 和 國 商 務 部、中 國 國 際 貿 易 促 進
委 員 會、上 海 工 業 設 計 協 會、佛 山
市 順 德 區 工 業 設 計 協 會、港 台 經 濟
文 化 合 作 協 進 會、新 加 坡 市 區 重 建
局，以 及 亞 洲、歐 美 多 所 大 學 和 來
自設計及不同界別的專業團體。

Media Coverage媒體報道

HKDC’s events and programmes
always attract a lot of media
attention, with comprehensive
editorial coverage in leading local
and international newspapers andmagazines as a result. For example,
HKDC’s flagship event BODW
2010 and its concurrent events
received more than 311 exposuresin traditional and online media
in the areas of business, design,
innovation and technology. ReD
achieved 21 media exposures while
the HKDC Awards alone attracted
113 exposures in local, Mainlandand overseas media. Other outreachprogrammes which generated
extensive media coverage included
the Hong Kong: Creative Ecologies
exhibition (764 exposures) and Ink
and Design exhibition (18 exposures).
Media coverage of HKDC’s design
education programmes helped raise
the awareness of students, teachersand parents about the value ofdesign and its impact on society. For
instance, Discover Design and Design
to Empower received 11 and 16
media exposures respectively in local
English and Chinese newspapers,
magazines and online media. The
latter project also had the radio
programme Teen Power of RTHK
as its media partner, which helped
heighten the interest of Hong Kong
youngsters in the project through its
online and radio coverage.
香港設計中心多元化的活動及項目引
起不少媒體關注，本地及國際主要報刊均有廣泛報道。本年度香港設計中
心之旗艦活動「設計營商周2010」及其同期活動，在商業、設計、創意及科技等傳統及網上媒體中，共有超過
311次報道。「設計創新機」共有21次
報道；香港設計中心設計大獎則獲本地、內地及海外媒體逾110次報道。
其 他 外 展 項 目 亦 吸 引 傳 媒 注 意，其中包括「香港：創意生態」展覽（764
次 報 道）及「『書法 • 設 計』海 報 及 創作展覽」（18次報道）。設計教育項目
方面，傳媒的報道亦有助學生、老師
及家長更深入認識設計的價值及對
社會的影響力。例如，「設計體驗營」
與「從『設計思維』出發」分別獲本地
中 英 文 報 章、雜 誌 和 網 上 媒 體 報 導11及16次。後 者 更 獲 香 港 電 台 節 目
Teen Power作 為 傳 媒 伙 伴，透 過 網
上及電台報道，提高本港年青人對活
動的興趣。

48 49

CORPORATE GOVERNANCE t 企業管治 & OUR ACCOUNTS t 香港設計中心帳目

CORPORATEGOVERNANCE

OUR

ACCOUNTS

香港設計中心帳目

企業管治

INCOME AND EXPENDITURE STATEMENT FOR THE YEAR ENDED 31ST MARCH 2011
至2011年3月31日止財政年度收支結算表

NonGovernment
Funding
非政府資助

As a publicly funded organisation,
HKDC has over the years continued
to strengthen its corporate
governance and improve its cultureof work to foster accountability,
cooperation and collaboration.
Apart from regularly reviewing
its operation, HKDC appointed inearly 2010 an outside audit firm to
conduct an internal audit exercise on
areas related to projects, finance andadministration. Based on the findings
and recommendations of the internal
audit report completed in June 2010,
HKDC had prioritised its followup actions, including staff training,
to ensure that the operational
procedures comply with its own
corporate governance.
HKDC has also fully implemented
a two-tier reporting system for
managing potential conflicts ofinterest of its directors. Apart from
reporting their potential conflictsof interest at board or committee
meetings, directors are now also
required to disclose their generalinterests, direct or indirect, pecuniaryor otherwise, on appointment to theBoard of Directors. Their declarations
are also available for inspection bymembers of the public upon request.

香港設計中心是以公帑資助的機構，
多年來一直努力加強企業管治，改善工作文化，以加強問責性和合作性。
香港設計中心除了定期檢討其運作
外，亦於二零一零年年初外聘審計公司就活動項目、財政及行政等範疇進行內部審計。審計工作已於同年六月完成，設計中心根據內部審計報告的
結果和建議，制訂跟進工作的優先次序（包括員工培訓），以確保設計中心
的運作程序符合其企業管治的原則。
香港設計中心已全面實行兩層匯報機制，以防董事出現利益衝突。除了在董事會以及委員會會議匯報利益衝突
外，董事在被委任加入董事會時亦須
披露其直接或間接、金錢與非金錢的
一般利益。如有人查詢，有關披露亦
會公開予公眾人士審察。

Government
Funding
政府資助撥款Design Support Programme
設計支援計劃

Businessof Design
Week 2010

HK$

Income收入Government
grant
政府資助
Project income
項目收入Sponsorship
贊助/捐款
Other income
其他收入Expenditures
支出
Project
expenses
項目開支Payroll &related cost
薪資及相關支出
Donation捐款Overhead &administration
一般營運及
行政費用
Operatingsurplus/(deficit)營運盈餘╱（赤字）Less: Interest
expenses
減︰利息支出Net surplus/(deficit)淨盈餘╱（赤字）

Reinventing Design inwith Design Progress2010
3rd Series
設計
志在設計
創新機
第三輯
2010
HK$
HK$

設計
營商周
2010
HK$

HK$

CreateSmart
Initiative
創意智優計劃DesignIndex &
Baseline
Study of
Design Ind.
設計指數
及設計業
初階研究
HK$

Discover
Design:Summer
Programme
設計
體驗營︰
暑期活動
HK$

Hong Kong:
Creative
Ecologies
香港︰
創意生態

HK$

Other
Government
Funding
其他政府
資助撥款

Total
總計

HKDC
Awards 2010
香港設計
中心設計
大獎2010HK$HK$

019,902,407

8,629,125

1,244,371

190,901

794,579

320,7026,662,531

2,987,304

40,731,920

538,650

1,655,641

2,434,380

215,43300131,1370448,9935,424,234

0698,240

2,358,350

230,080

058,20086,531

480,000

03,911,401

5,683

306,090

6,093

3

0

16

5

81

234

318,205

544,333

22,562,378

13,427,948

1,689,887

190,901

852,795

538,375

7,142,612

3,436,531

50,385,760

674,9146,489,924

11,985,674

1,583,677

181,401

508,882

432,371

6,338,580

3,017,466

31,212,889

159,903

12,352,856

1,423,974

97,2100335,413101,004

804,032

419,065

15,693,457

318,172

0

0

0

0

0

0

0

0

318,172

41,5383,719,598

18,300

9,000

9,500

8,500

5,000

0

0

3,811,436

1,194,527

22,562,378

13,427,948

1,689,887

190,901

852,795

538,375

7,142,612

3,436,531

51,035,954(650,194)

0

0

0

0

0

0

0

0

(650,194)(650,194)

0

0

0

0

0

0

0

0

(650,194)(650,194)

0

0

0

0

0

0

0

0

(650,194)

0

50 51

HKDC’S BOARD OF DIRECTORS • 香港設計中心董事會 2010 – 2011

HKDC’S BOARD OF

MEETING ATTENDANCE RATE 會議出席率
1 APRIL 2010 TO 31 MARCH 20112010年4月1日至2011年3月31日

DIRECTORS
香港設計中心董事會 2010 – 2011

MEETING 會議(Attendance rate / No. of total meetings 出席次數/會議數目)

Board ofDirectors

Finance andAdministration
Committee
財務及Business
Development
Committee
企業拓展

Audit
Committee

BOARD MEMBERS
董事會成員

Victor Lo, GBS, JP羅仲榮

Roy Chung, BBS, JP
鍾志平

Freeman Lau, BBS劉小康

Selina Chow, GBS, JP周梁淑怡

Chairman 主席

Vice-chairman 副主席

Vice-chairman 副主席

Director 董事

Raymond Fung
馮永基
Director 董事(Retired on
離任日期 10/4/2010)

Joey Ho
何宗憲

Lorraine JusticeDirector 董事

Director 董事

Frederick Lam, JP
林天福
Director 董事(Appointed since
上任日期 26/1/2011)

Felix Chung鍾國斌
Director 董事(Appointed since
上任日期 11/6/2010)

Grace Lau劉君璧
Director 董事(Appointed since
上任日期 10/4/2010)

James Law羅發禮

Jerry Liu廖永亮

Kai-Yin Lo, SBS羅啟妍Daryl Ng黃永光

Horace Pan潘鴻彬

Director 董事

Director 董事

Director 董事

Director 董事

Director 董事

Carrie Willis,
SBS, MBE, JP邱霜梅Ada Wong, JP黃英琦Director 董事

Director 董事

Wong Kai-man,
BBS, JP黃啟民

(Retired on
離任日期 26/1/2011)

Kevin Yeung
楊棋彬

Danny Yung榮念曾

Director 董事

Director 董事

Director 董事(Appointed since
上任日期 8/6/2010)(Retired on
離任日期 12/3/2011)

Antony Chan
陳志毅

Janet Cheung張啟秀

Ida Lee李碧茜Winnif Pang
彭志江

Kelly Sze施家禮

Alternate Director 候補董事

Alternate Director
候補董事

Alternate Director
候補董事

Alternate Director 候補董事

Alternate Director 候補董事

(Appointed since
上任日期 26/1/2011)(Retired on
離任日期 10/4/2010)(Appointed since
上任日期 10/4/2010)

董事會

行政委員會

委員會

審核委員會

Mr Victor Lo
羅仲榮先生

7/7

–

4/4

–

Dr Roy Chung
鍾志平博士

6/7

4/4

3/4

1/1

Mr Freeman Lau
劉小康先生
Representative appointed byHong Kong Federation of Design Association
香港設計總會代表

6/7

4/4

3/4

–

Representatives appointed byHong Kong Fashion Designers Association
香港時裝設計師協會代表

4/7

–

2/4

–

Representatives appointed byHong Kong Designers Association
香港設計師協會代表

7/7

–

4/4

–

Representatives appointed byHong Kong Interior Design Association
香港室內設計協會代表

3/7

2/4

1/4

–

Mrs Selina Chow
周梁淑怡女士

5/7

–

–

–

Mr Felix Chung
鍾國斌先生

4/5

–

–

–

Ms Lorraine Justice

4/7

–

–

–

Mr Frederick Lam
林天福先生

1/7

–

–

–

Mr James Law
羅發禮先生

3/7

–

–

–

Ms Kai-Yin Lo
羅啟妍女士

5/7

–

2/4

–

Mr Daryl Ng
黃永光先生

3/6

–

3/4

–

Dr Carrie Willis
邱霜梅博士

4/5

1/2

–

–

Ms Ada Wong
黃英琦女士

1/6

4/4

–

–

Mr Wong Kai-man
黃啟民先生

4/7

–

–

1/1

Mr Danny Yung
榮念曾先生

2/6

–

1/4

–

Mr Jerry Liu
廖永亮先生(Head of Create Hong Kong or his proxy)
創意香港總監或其代表)

7/7

4/4

4/4

1/1

52 53

INTERNATIONAL ALLIANCES • 國際聯盟

4 5
6

1

1 International Creative
Industries Alliance
Beijing (ICIA)
北京國際文化創意產業聯盟

2

HKDC is a member of the ICIA which is based in Beijing
and taking care of various innovative projects, viz., Beijing
Creative Plaza, Creation Salon & Resources Bank, Creative
International Round Table Conference, and Creative
Maps. This Alliance serves as a platform for the exchange
and promotion of creative businesses from the Mainland,Hong Kong and overseas.

3

香港設計中心加入了北京國際文化創意產業聯盟。聯盟的總
部位於北京，負責各項創意計劃，包括Beijing Creative Plaza,
Creation Salon & Resources Bank, Creative International Round
Table Conference，以及創意地圖。聯盟是促進創意產業研究及交流的平台，推動內地與香港及國際間的合作。

INTERNATIONAL

3 Shenzhen Industrial

ALLIANCES
國際聯盟

Design Profession
ASSOCIATION (SIDA)
深圳市工業設計行業協會

The following are just some of the trans-national organisations that we areaffiliated to. They have enabled us to organise a diverse range of quality
programmes. Moving forward, we will continue to leverage on such alliances
to harness success with greater effectiveness.
以下是一些與本中心密切聯繫的跨國機構，它們通力合作使我們能夠舉辦如此多姿多彩的活動。展望未來，本中心希望能繼續與各機構攜手合作，精益求精。

2 Shanghai Industrial
Design Association
上海工業設計協會

The association, whose predecessor was Shanghai
Industrial Design Promotion Association, was foundin March, 1993. It is a cross-industrial, nonprofit andspecialized corporate body which is voluntarily associatedby product design enterprises and public institutions andprofessional designers including industrial designers, theformer as the main part.
Nowadays, the association, with 67 members units and
290 individual members, has five specialized committees
including transportation vehicles, equipment manufacture,ceramic design, furniture design and young designers
specialized committee.
上海工業設計協會前身為上海工業設計促進會，成立於1993
年3月，是以上海工業系統從事產品設計的企事業單位為主
體、工業設計工作者等設計專業人員，自願聯合組成的跨行
業、非營利和專業性的社會團體法人。協會現有會員單位67
家，個人會員290人。分設交通工具、裝備製造、陶瓷設計、
傢俱設計、青年設計師共五個專業委員會。

4 International Councilof Graphic Design
Associations (ICOGRADA)
國際平面設計社團協會

SIDA, a non-profit community groups, is voluntarily
formed by Industrial Design enterprises and Institutions
that are able to provide research, manufacturing, sales
service on industrial products. SIDA has grown up to with
about 200 members of companies. In 2008, HKDC signed
a Memorandum of with SIDA to strengthen strategic
collaboration and embark on design-related initiatives andprojects.

ICOGRADA is the world body for professional
communication design. Founded in 1963, it is a voluntaryassembly of associations concerned with graphic design,visual communication, design management, design
promotion and design education. ICOGRADA promotes
communication designers’ vital role in society andcommerce and unifies the voices of graphic designers andvisual communicators worldwide.

深圳市工業設計行業協會，由深圳市從事工業設計的企業及提供工業產品研發、生產及服務的企業單位，自願組成的地
方社會團體，屬於行業性、非盈利的行業組織，協會自2008
年成立以來，會員達到近200家。2008年，香港設計中心與協會分別代表深港雙方簽訂了「深港創新圈——深港設計戰略框
架合作協議」。

國際平面設計社團協會是國際平面設計和視覺傳達的專業協
會組織。協會成立於1963年，由眾多平面設計、視覺傳達、
設計管理、設計推廣和設計教育等相關領域的專業協會自願聯合而成。協會致力提升視覺傳達設計師在社會和商界的角色，並讓世界各地的平面設計師和視覺傳達設計師共同發表意見。

Global Design Network (GDN)
Initiated by HKDC, the GDN intends to provide a network
for member organisations to explore and discuss issues ofshared interest. A theme is set out to facilitate a productive
discussion at the annual roundtable. With the multitude ofinternational participation in the network, GDN currently
encompasses 37 leading design associations in Asia, Europe
and the US.

由香港設計中心倡議成立，GDN旨在建立一個讓各成員機構更有效探索共同
關心議題的網絡。每年的圓桌會議都會
設 定 討 論 主 題。GDN至 今 已 有37位 國
際頂尖的設計界成員，遍及亞洲及歐美等地。

GDN’s missions are:

GDN的宗旨：•To promote the awareness of reviewing the role of designand design organisations in the cultural, economical, social,educational and environmental developments in the globe;•

 進全球重新檢討設計及設計組織
促
在文化、經濟、社會、教育及環境發
展等方面的定位；•T o encourage multidisciplinary cooperation between
designers and other professionals such as artists,
psychologists and cultural thinkers across nations; and•鼓 勵設計師與藝術家、心理學家及文化研究員等專家無分國界的跨領域合作；及T o share information about major commercial projects inwhich business opportunities for the design sector could be
identified across borders.

••分 享跨國大型商業項目的資訊，讓設
計業捕捉全球商機

5 International Council ofSocieties of Industrial
Design (ICSID)
國際工業設計社團協會

ICSID is a global non-profit organisation that promotes
better design around the world. Founded in 1957, ICSID
aims to advance the discipline of industrial design at aninternational level and strives to create a world where
design enhances our social, cultural, economic andenvironmental quality of life. ICSID currently has over
150 members in more than 50 countries, representing an
estimated 150,000 designers.
國際工業設計社團協會乃國際性非牟利組織，於全球推廣優質
設計。協會於1957年成立，宗旨是於國際上提倡工業設計，並致力透過設計改善社會、文化、經濟及環境層面的生活質素。
協會現有超過150名會員，遍及逾50個國家，代表約150,000
名設計師。

6 Design Management
Institute (DMI)
設計管理學院

Founded in 1975, DMI is the world’s leading professionalorganisation dedicated to design management. Today,
DMI is an international authority on design managementwith members in 44 countries. The institute conducts
research, publishes a quarterly magazine, produces
teaching cases with the Harvard Business School, provides
career advancement workshops, and produces four
conferences on three continents.
於1975年 成 立 的 設 計 管 理 學 院，是 致 力 於 設 計 管 理 的 全 球
專業組織。協會是當今設計管理的國際權威，會員遍及44個國家。學院的工作包括研究、印製季刊、與哈佛管理學院設
計教學案例、舉辦求職晉升工作坊及在三大洲舉行四個大型會議。

54 55