The Arnold Palmer Story
When you look into the face of a champion, what doyou see? This question inspired artist James David
Chase to create this portrait of Arnold Palmer. The
portrait you see
here is not drawn
Fame is but a vapor, with lines, arcs
popularity may be an
and shading. It is
accident, and money has entirely made up ofwings, but the one thing 22,719 hand-drawnthat endures is character. words—words that
Arnie, you’re a champion tell the story of Arnold
Palmer’s life.
and your character will
Chase matched lines
always endure.”of words with Arnie’s
facial features. For
example, things Arnie saw in his life appear in words
forming the area of his eyes. Things Arnie heard appear
in words that form his ears. Memorable things that
Arnie has said form his lips.
Many thought it would be impossible to finish thisportrait. Yet, for Chase, this seemingly impossible
task was the best way to celebrate the life of one ofAmerica’s most inspiring heroes:“• the man who went from hitting golf balls over theditch on his home course for a nickel at age eight tobecoming the first millionaire on the PGA Tour• the man who went from being painfully shy in Miss

Jones’s public speaking class to receiving a standing
ovation from a joint session of Congress• the man who went from building model

airplanes as a kid to setting a world record
flying around the globe.

Arnold Palmer Portrait Interactive: “Gratitude,” a uniqueportrait by California artist James David Chase, isthe focus of the Arnold Palmer Room at the USGA
Museum. A touch-screen database allows visitors
to explore the portrait in a variety of ways, aswell as learn how the work was created. It took
Chase 14 years to complete the portrait. Writing
words at one-tenth their normal size required
phenomenal patience. He averaged just eightwords per hour.

INSIDE: Growing Up with Golf

Arnie’s Army

Pre se nted By:

United States Golf Association

Fighting Cancer

Solve the Mystery Spot Puzzle

Who is Arnold?
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or many people,
Arnold Palmer
is considered to
be one of the greatest
American golfers. He
was the first to win $1
million in tournament
prize money. He was thefirst to win the Masters
Tournament four times.
But he is more than agreat golfer. He is also
beloved as the athlete
who forever changed thegame of golf from a richman’s sport to a gamefor all.

In Arnie’s
Own
Words:

Growing Up on
a Golf Course
I have enjoyed a wonderfulpersonal relationship with Rolex
since 1967 when a company
executive presented me witha watch at an event in Japan.
Through the years, Rolex has
been a wonderful supporter of
the USGA, most notably the
Rolex U.S. Open book produced
annually. I am delighted that
Rolex has agreed to support theNewspapers in Education series
for the USGA Museum andArnold Palmer Center for Golf
History. This series offers school
children and junior golfers theopportunity to learn the inspiring
stories of USGA champions andtheir impact on the world. I
sincerely hope that this series will
begin a life-long appreciation for
golf’s history among children.
Best Wishes,
Arnold Palmer

l

iance

to buy new golf clubs,so the young golfer usedhand-me-down clubs. He
constantly tinkered withthose clubs, until they felt
right to him.

Young Champion

Arnold Palmer
had three younger
siblings — Lois
Jean (nicknamed
Cheech), Jerry andSandy. Here he isage 6 with his sister
Cheech, 4. Before
attending high schoolin Latrobe, Palmer
went to a two-roomschoolhouse inYoungstown. His
father, whom hecalled “Pap,” put agolf club in his hands
when he was three
years old and told
him to hit the ballhard. Sometimes hewould hit the ball sohard that he would
fall over.

On September 10, 1929,
in Youngstown, Pa., theworld was graced with
one of history’s greatest
and most popular golf
legends when Arnold
Daniel Palmer wasborn. The oldest offour children, Palmer
grew up in the small steel
town of Latrobe, Pa.,
where his father, Milfred
J. “Deacon” Palmer, worked at
the Latrobe Country Club as both
the greenskeeper and as a golf
professional.
At age three, young Arnie had his
first golf club – a sawed-off oldiron shortened to fit his small body.

His father shared his love of golfwith Arnie and gave him lessons
when time allowed. By the time he
was five years old, Arnie played 18
holes with regularity. By age nine
he shot 45 over nine holes.
Arnie’s family couldn’t afford

In high school, Arnie
was the star of his school’s
golf team, losing only
one match in four years.
But things didn’t always
go the way Arnie wanted.
After missing a shot in
one junior match, Arnie
got angry, picked up his
club, and threw it into acluster of trees. His father
taught him a lesson about
self-control that day.
He said that golf was agentleman’s game and that
self-control went hand inhand with being a good
golfer. Deacon told Arnold
if he ever threw his clubs
again he’d never play golf
again. That was the firstand last time Arnie let his
temper get the best of him.
He went on to win many
tournaments, including theWestern Pennsylvania Junior title
twice.
After finishing high school,
Arnie met a young man named
Bud Worsham, brother of theprofessional golfer, Lew Worsham.
Bud told Arnie he could get a

Table of Contents
Off the Course.................. 12-13

King on the Course.............. 4-5

PULL-OUT SECTION:
Arnold Palmer Center
for Golf History................... 7-10

King of Golf............................. 6

King of Golf (continued)........ 11

Mystery Spot......................... 16

Who is Arnold?..................... 2-3

2 Character of a Champion: Arnold Palmer

Endorsing What Counts... 14-15

“I have a boy here who’s going to be greaterthan Bobby Jones.”— Jim Weaver, Athletic Director, Wake Forest
University 1937-1954, Quote location — forehead

H igh l ights
The 1946 Latrobe High School golf team, known as the Wildcats, with Palmer on the far left. By this stage, Palmer had alreadyachieved early success in junior tournaments.

college scholarship for playing
golf and sure enough, he did. Arnie
attended Wake Forest University
in North Carolina on a golf
scholarship where he majored inbusiness administration. Were it
not for his hard work, practice, anddedication to the game, he neverwould have been able to even go tocollege. He and Bud became dearfriends and college roommates.
During his college years, Arnie
won many amateur tournaments.
Tragically, in 1950, Bud was
killed in an automobile accident.
After Bud’s death, Arnie left schooland joined the Coast Guard forthree years. Afterwards, he returned
to Wake Forest to finish his college
degree and set up a Worsham
Memorial Scholarship fund inhonor of his friend. Just a semester
shy of completing his degree, Arnie
left college again and started work

In 1954, Palmer holding the Havemeyer
Trophy having won the U.S. Amateur
Championship.

Arnie learned from his father
that golf was a gentleman’s
game and that self-control
and using proper etiquette
are important.

as a salesman for a painting supply
company in Cleveland. He worked
only mornings, which permitted
him to play golf every afternoon.
As in the past, Arnie’s dedication
to the game, self-discipline andconstant practice led him to thepeak of success in the golf world.
In 1954, he earned his mostimportant victory by winning the
U.S. Amateur Championship at theCountry Club of Detroit in Grosse
Pointe Farms, Mich. Arnie defeated
the British Amateur champion,
Robert Sweeny, on the final hole.
And while playing in an amateur
tournament in Pennsylvania, he met
a beautiful young woman named
Winnie Walzer who became hiswife on December 20, 1954.

Below are five rules of
etiquette. Whoops! Two ofthese rules are NOT from theRules of Golf! Look at themath problem next to each rule.

The ones with an answer
that is an even number are
from the Rules of Golf.
Answers with odd numbers
are not.

• Golfer as a young boy
at Latrobe Country Club
• Star of high school
golf team• Two-time winner ofWestern Pennsylvania
Junior title• Golf scholarship at Wake
Forest – Bud Worsham• Five-time winner ofWestern Pennsylvania
AmateurLet’s Talk It Over
Self-Reliance
Working and saving your earnings
towards a goal or to purchase a
special item requires commitment
and self-sacrifice. Young people
often receive gifts without having toearn them. Think about a time you
received something you wanted as a
special gift. Now think about a time
you worked to buy something withyour earnings. What are the benefits
and drawbacks of receiving things
compared to earning things? Do you
treat objects with more care when you
work to acquire them? Is it importantfor young people to work for thethings they want? Why or why not?

Character of a Champion: Arnold Palmer

3King on the Course
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here are four things
that you must have toplay a better game of golf:
concentration, confidence,the desire to win, and theability to have a good time
playing the game. All ofthese things are related to
one another… I have neverknown a great performer– whether it be a singer,
dancer, football player, ortrack star – who wasn’t able
to concentrate completely.”

Concentration
Arnold Palmer became famous becauseof his amazing golf talents. Find anarticle in today’s paper about a famous
person. Why is this person famous?
How have they concentrated on theirgoals. Will he/she be in the news again?

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rnie quickly made a namefor himself as a professional
golfer. In 1955, he won his
first PGA tournament, the CanadianOpen, with a score of 265 – thesecond lowest
score in thetournament’s
forty-sixyear history.
He won four
tournaments
in 1956.
ArnoldPalmer was arising star. Hisname cameup again andagain in the newspapers where he
was often described as “a naturalgolfer.” His strong, physical build
aided in his success. Standing atfive feet and eleven inches tall,he had solid shoulders and arms
essential for his famous, powerfulswing. He had strong wrists, andenormous hands – he could crumple
a tin can as if it were tissue paper.
Not only was he in great physicalshape, but Arnie had an incrediblystrong mind, as well. Other golfers
admired him for his courage andability to concentrate – something
his father taught him at a very earlyage. Arnold’s ability to concentrateon the task at
hand, coupledwith his drive
to be the best
golfer around,would notallow him to bebeaten.
In 1957,
Arnie wonfour more
tournaments– the Houston

4 Character of a Champion: Arnold Palmer

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The 18th hole at the Oakmont Country Club during the 1962 U.S. Open Championshipshows Palmer on the green surrounded by the fans known as “Arnie’s Army.” 25,000
spectators attended the Open, which Palmer lost to Jack Nicklaus in a playoff.

and Azalea Opens, the Rubber
Arnie’s unique golf swing
City Open and the San
often started with him
Diego Open. That same
hitching up his pants
year, he was the 5th
which were always
leading money winnerslipping down his
in the United States.
slim hips. He
combined
the violence
The followingof a hockey player’s
year, at the 1958
slap shot with a
Masters, Arnold’s
Go
Arnie
GO.”
power batter’s
popularity was on
the rise like never
Arnie’s magnificent golf follow through.
The club head
before. With his
record and unfailing
calm and confident
sense of kindness and did not swing
through the ball soexterior, charming
thoughtfulness endeared much as it smashedgood looks, andhim to millions and led through it. Win
incomparable
or lose, with his
powerful swing,
to the largest,
daring, attacking
Arnie not only
non-uniformed
developed a“military” organization swing and personal
charisma, Arnie
following, but
inexistence.
mobs of golf fans
was perhaps theshowed up at
most fun player totournaments to cheer him on. They
watch. This was the beginning of
became known as “Arnie’s Army.”
the Arnold Palmer Era.

““When concentrating, his brow becomes furrowed and his
jaw tightens like a vice. When he rolls in a long putt, hisface breaks into a wide grin.”— GOLF, January 1966

Quote location — forehead

Winnie“Being married to a golfer is hard
work. We live the life of glorified
gypsies, spending more nights instrange beds
than ourown… For
more thanfour decades
Winniemanaged ourhome, followed
my career,raised two
In 1954 Palmer
beautifulgirls,
signed a contract torepresent the Wilson
and injected aSporting Goods
calming senseCompany.
of normalcy
into my otherwise hectic anddemanding life.”—Arnold Palmer

H igh l ights• Big year in 1954 – won
U.S. Amateur Championship
Palmer and his wife Winnie, with their two girls Amy and Peggy in the late 1960s.

Directions• 1955 First big win – The
Canadian OpenMatch the golf terms below with the definitions
and complete the crossword.
Round
Par
Approach Lie
Top
Bogey
StanceFore
Stroke Play Down

Address
BirdieMatch Play
Whiff
Hook

• Contract with Wilson
Sporting Goods Company
to turn professional

Eagle
Away
BunkerSlice
Ace• Awarded the AssociatedPress Athlete of theDecade for the 1960s• His famous swing

Across1.

To miss the ballcompletely.

• Rising Star

4.

Two strokes under par ona hole.

• “Arnie’s Army”

8.

To hit the ball above thecenter.

10. The position taken by aplayer in preparing to
make a stroke.
13. One stroke under par ona hole.

12. The player’s position in
addressing the ball.

Down
2.

16. A bed of sand which is ahazard.
18. Each hole is a separate
contest: player winningthe most holes wins
match. (Two words)
20. The shot to the green.

3.

A ball which curves tothe left for right-handed
players.
A warning cry to any
person in danger ofbeing hit with a golf ball.

5. The position of the ball,either good or bad.

7.

Player who takes the
fewest total strokes is thewinner. (Two words)

9.

Generally considered
perfect playing for a hole.

10. Hole-in-one.
11. The number of holes
one player is behind his
opponent. To be “up” isopposite.

13. One stroke over par ona hole.
15. A ball which curves tothe right for right-handed
players.
17. A completed game of golf,
generally 18 holes.
19. Ball farthest from thegreen or hole, to beplayed first.

Let’s Talk It Over
Arnold Palmer was a rising star at a
young age. While he benefited froma strong physical build, natural talent,
and the ability to concentrate, he neverlost sight of the importance of beinga strong role model to his fans andtreating those around him with respect.
Do you think those who become
famous have an obligation to their fans
to behave in certain ways? Does the
public expect more from rising stars
because of their influence?

Character of a Champion: Arnold Palmer

5King of Golf
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ith his rising success andpopularity, Arnie continued
to make his imprint as oneof the world’s greatest golfers. In
1958 Arnold won the first of
his four Masters Tournaments,
as well as numerous othertournaments. He was voted
the Player of the Year by the
PGA. While his reputation
continued to grow, in 1960
Arnie took the golfing
world by storm.

The Palmer “Charge”“M

any times I havebeen accused ofswinging so hard that myeyes bulge.”

At age 30, Arnie developed thesame qualities he showed as anambitious youngster at the Latrobe
Country Club – still swinging allout and still confident he could
make any shot. With three holes left
in the 1960 Masters Tournament,
Arnie needed one birdie to tie andtwo to win. On the 17th hole, he hit
two good shots to leave a 25-footputt for birdie. Arnie knocked it inand charged up the 18th, needinga birdie to win. His accurate
approach shot on the 18th gave himthat birdie chance. After taking a
deep breath he holed it to win the
Masters.
Two months later, at the U.S.
Open, Arnie was behind the leader
by seven strokes with just one
round to play. In the final round, heburst ahead, made birdies on six oftheJohn G. Clock, the president of the USGA, hands Palmer the trophy for winning the1960 U.S. Open Championship at Cherry Hills Country Club, Englewood, Colorado.

confidence and skill, Arnie chippedin there, birdied the 17th and won
first seven holes and shot 65 to win
the subsequent playoff the next
the championship. Coming fromday. He went on to win his second
behind to win was
British Open that
Arnie’s trademark
year, setting theand became known
In the final round, record for theas the Palmer
he burst ahead winning lowest score in the“charge.” On four
102-year history
separate occasions,the tournament.”of the tournament.
Arnie was behind
In 1964, Arnie
in the final roundwon his fourth Masters by six
before overcoming his opponents
shots. With his courage, poise, andwith an attack of birdies. In 1960,
success, it was no wonder he wasthe PGA President said Palmer wascalled the King of Golf.
the “boldest player on the circuit.”
In 1961, he won his first British
Open.
Arnie continued to face any
challenges that came his way
fearlessly, and he did so with grace
Bob Jones and Ben Hogan eachin the 1962 Masters. On the parhave rooms named after them atthree 16th hole, things seemed
the United States Golf Association
hopeless for Arnie. To tie for firstMuseum. Arnold Palmer is theplace he needed two birdies on
first person to have a building
the last three holes, and his tee
named after him by the USGA —shot on the 16th hole missed thethe Arnold Palmer Center forgreen, placing his ball 45-feet from
Golf History, which opened inJune 2008.
the hole. But with his unshakable“

USGA Honors
The King

Boldness
Boldness describes the way Arnold
Palmer played golf under pressure. Boldand courageous people make the news
every day. Look in the news sectionsof today’s newspaper for headlines that
identify acts of boldness or courage. Can
you find three or more?

6 Character of a Champion: Arnold Palmer

USGA Arnold Palmer Center for Golf History
Discover Six Iconic Moments in the History of Golf

IconIc MoMent #1

Shots Heard Around the WorldIn this gallery you will meet America’s
first golf hero, Francis Ouimet. This
unknown American golfer stunned theworld when he defeated British
champions Harry Vardon and Ted Ray ina thrilling playoff victory in the 1913
U.S. Open. His startling victory placed
golf on the front page of many American
newspapers for the first time and inspired
a new generation to take up the game.

Permanent galleries in the Palmer Center revolve around six iconic moments key
to understanding the growth of golf over the last century.

Arnold’s affiliation with the USGA has been longand steady. “When I was a kid, it was my family andGod and the USGA. That was kind of the way I wasraised,” Palmer said during the ground-breaking ceremony
for the new building.
In 1971 Palmer earned the USGA’s highest honor, theBob Jones Award, given for distinguished sportsmanship ingolf. Five years later, as National Chairman of the USGA

Member’s Program, he enrolled U.S. President Gerald Fordas the first USGA Member. He is also the longest serving
member of the USGA Museum and Library Committee.
For the first time in USGA history, an entire building
has been dedicated to a single player, Arnold Palmer. At aground-breaking ceremony for the Arnold Palmer Center for
Golf History, Palmer said that this honor was, “like winning
the Amateur, Open and Senior Open all at once.”

The Grand SlamIn 1930, Bob Jones did something that had neverbeen done before. He won golf’s four most prestigious
championships in one year. Friend and sportswriter
O.B. Keeler called Jones’s victory sweep the “Grand
Slam.” He won the Open andAmateur Championshipsof both Great Britain and theUnited States that year.
Jones’s skill, grace, andintegrity captured thenation’s imagination.

World War II ended in August 1945. The UnitedStates and her Allies claimed victory and the U.S.
emerged as a world power. With the end of hostilities,
professional sports resumed
with a full schedule. Golfers
Patty Berg and Sam Snead
returned from service toresume their athletic careers.
The greatest comebacks,
however, did not come on
the playing field, but off it.

Iconic Moment #2
Iconic Moment #1

IconIc MoMent #5

Golf’s Greatest Rivalry

Iconic Moment #5

At the 1962 U.S. Open, Palmer andJack Nicklaus were tied at the end of
the fourth round. In the playoff thefollowing day, Nicklaus won by threestrokes and the 22-year-old became
the youngest person to win the U.S.
Open since Bob Jones in 1923.

Iconic Moment #4

IconIc MoMent #3
The stock market crash of 1929 ended years ofexcess and confidence. When Bob Jones retired fromgolf in 1930, there was a void in the world ofcompetitive golf. The public’s attention shifted toprofessional golf as championed by Walter Hagen andsoon it gained greater status thanamateur golf. At the same time,
women began to take up the gamein unprecedented numbers. Patty
Berg and Babe Didrikson Zaharias
were the new models for ageneration of female golfers.

Heroic Comebacks

Ben Hogan survived a horrific car accident and then won
the U.S. Open in 1950. Babe Didrikson Zaharias returned
from colon cancer to claim the U.S. Women’s Open in
1954. Their strength, courage, and resiliency captivated anation seeking inspiration and they became heroes to a newgeneration.

IconIc MoMent #2

The Great Depression

IconIc MoMent #4

Iconic Moment #6
Iconic Moment #3

IconIc MoMent #6

Tiger Woods
In 2000, Tiger Woods staked his
claim as one of the greatest players
the game has ever seen. He won the
100th United States OpenChampionship at Pebble Beach by 15
strokes over his nearest competitor.
Woods has continued to dominate thegame, attracting many new fans andplayers around the globe.

The Hall of Champions
The Hall of Champions
celebrates every
USGA champion
and championship. The
rotunda, illuminated bya clerestory, features all
13 natioinal championshiptrophies, while listing eachchampion on bronze panels
that encircle the hall.

U.S. Girls’ Junior Trophy
U.S. Amateur Public Links
TrophyU.S. Junior Amateur Trophy

U.S. Women’s Amateur
Public Links Trophy

U.S. Women’s Open Trophy
USGA Senior Amateur Trophy

USGA Senior Women’s
Amateur Trophy

U.S. Senior Open Trophy

U.S. Women’s Amateur
TrophyU.S. Women’s
Mid-Amateur Trophy

Donated by Robert Cox to the
USGA in 1896, this trophy
is the longest-serving USGA
championship trophy stillin existence.

U.S. Open
TrophyThe first U.S. Open Trophy was won by Horace
Rawlins at Newport Golf Club in Rhode Island in
October 1895. Until 1986, each winner of the U.S. Openkept the trophy for one year. Today, the winners get a
replica and the original stays at the USGA Museum.

U.S. Amateur
TrophyThough the first USGA
championship, the US Amateur
Trophy was destroyed in a firein 1925 and this version has
been in use since 1926.

U.S. Mid-Amateur Trophy

“I always tried my best to be courteousto people, to treat them the way I wanted
to be treated.”— Arnold Palmer

Quote location — above lips

Sportsmanship

The Faceof Golf

Good manners,
good sportsmanshipand respecting the rules
and game of golf madeArnold Palmer morethan a great golfer. These
things made him a great
man that others wanted
to listen to and to watch.
Thousands, callingthemselves Arnie’s
Army, flocked to his
tournaments and cheered
him on the course.
This huge andenthusiastic fan basechanged Arnold’s life.
Manufacturers ofsporting goods wanted
him to use and endorse
their products. If Arnie
liked it, amateur golfers
everywhere wanted it.
Around the time
Arnold became popular,
so did a new form ofentertainment – television. Millions
of people tuned into televised golf
tournaments to watch Palmer’s
exciting finishes, exceptional swing
and star-quality personality.

swing to syrup on waffles
or butter on lobster. Therewas effort in the Palmer
swing. He finished up
like a Roman candle.
Sparks came off his putts.
If they didn’t hit the hole,they hit spectators.”

Can you find the differencesin the golf hats?

The Golf
ChannelMaking Golfa Thrill to Watch

Arnold Palmer’s ability
to come from behind to
win a tournament madehim exciting to watch.
The 1960s Masters
tournament kept fanson the edge until thedramatic Palmer“charge” at the end.
Pulitzer Prizewinning sports
writer Jim
Murray captured
Palmer’s
attention-grabbingstyle in this description of his
swing: “No one ever compared his

When entrepreneur
Joseph Gibbs cameup with the idea ofa 24-hour-a-day golf
television network, hewanted a golf legend tojoin the effort and attract
viewers.
Who would that logicallegend be? Arnold
Palmer, of course. With
Palmer’s support andassistance, the Golf
Channel was launched
on January 17, 1995.

Hats Off.

A long tradition of goodmanners has been that
men and boys should
remove their hats
when indoors as asign of courtesy
to the host of thehome or building
entered. Arnold
Palmer believes
this basic
courtesy
is importantand encourages
every person, young andold, to take his hat off indoors.

Let’s Talk It Over

Boldness
What things did Arnold say and do thatmade him so much fun for people towatch on the golf course?
• Did Arnold give up when he wasbehind in a tournament?
• When did you have to keep trying
even when you felt like giving up?
• How can you strengthen this trait inyourself?

Character of a Champion: Arnold Palmer 11

Off The Course
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Businessman“I

made clear to Mark
McCormack from the
beginning that I didn’t
feel comfortable pitchinga product or service I
wouldn’t use or didn’t think
was very good. That justseemed dishonest to me andI was pretty sure the publicwould see right through it.”

Integrity
Arnold Palmer would not endorse a
product unless he believed in it. Because
he was a man of his word, consumers
trusted him. Look through the newspaper
for advertisements and identify words
used to describe items for sale. Do
the ads say anything that might try to
mislead the consumer? What questions
should a wise consumer ask?

Palmer’s success on the golfcourse was the beginning of his
successful career as a businessman.
His athletic achievements and his
kind and generous nature made him
loved by millions. Sporting goods
companies, clothing companies,
even soap and fragrance companies
realized that if Arnie’s name wereon their product, the product would
sell. And sell well.
Arnie was adamant that he would
only let his name be associated withproducts he thought were good.
He wouldn’t allow his name to be
used to help sell something if hedidn’t believe in the product – even
if he was offered lots of money.
This made his name more valuable
because people understood Arnie’s
integrity. They trusted the brands heallowed to use his name.

Arnold Palmer
Enterprises Umbrella

People think the umbrella is tomake people think of
all of the different
companies thatare part ofArnold Palmer
Enterprises.
But it isactually a symbol Arnold came up
with one afternoon at a meetingwith his business associates.

Young Businessman

When Arnie was a child, he wasonly permitted on the golf course
where his father worked before
members arrived in the morning or
after they had gone home in

12 Character of a Champion: Arnold Palmer

Although golf tournaments would take Palmer away from home for much of the year, hemade the most of his time with his girls and dog Thunder.

the evening. Today, he owns
that golf course.
The Palmer family didn’t havea lot of money, so Arnie started
working at a young age to havespending money. He made his firstmoney with his golf swing
as a young boy of eight. On
summer days, he would hangaround the sixth hole at Latrobe
Country Club where his father
worked, waiting for Mrs. Fritz tocome along. A ditch crossed the
fairway about 100 yards out. It
was too far for her to hit over in
one swing. “Arnie,” she would callsweetly, “come here and I’ll give
you a nickel to hit my ball overthat ditch.” Arnie would hit theball over and the nickels started
to add up.

Model Airplanes
to the Real Thing

After family and golf, flying
airplanes is Arnie’s third love. As ayoung boy he spent hours making
model airplanes and listening topilots swap stories at the Latrobe
airport terminal. He started taking
flying lessons in the late 1950s.
In 1960, his tournament winnings
gave him enough money to buy
his first airplane, a twin-prop Aero
Commander.
Next Arnold started buying
jets. His first jet was a Jet
Commander and he hired a fulltime pilot to accompany him on
trips. He later bought a Lear Jet
and then Cessna Citations.

Arnie drives a ball off the Eiffel Tower, watching
it sail “400 yards – mostly down.”— TIME MAGAZINE, September 1986.
Quote location — hair

In 1976, in conjunction with
the U.S.A. Bicentennial, Arnold
piloted a specially fitted, redwhite-and-blue Lear Jet Model 35
around the world. His route from
Denver around the world andback to Denver took 57 hours,
25 minutes, and 42 seconds. This
was a world record for that class ofbusiness aircraft.

Arnold Palmer ’ s Business I nter ests
• Arnold Palmer’s
Restaurant (California)

Palmer got hooked on flying when a friend of the family took him
flying when he was 13 years old. When he became a professional
golfer he took flying lessons. He loved the freedom that flying gave
him and he would fly himself to tournaments and exhibitions.

• Arnold Palmer
Invitational Golf
Tournament (Florida)• Golf Channel (Florida)

te LineInternational Da• Arnold Palmer’s Bay Hill
Club and Lodge (Florida)

Wake Island• Arnold Palmer Design
Company (Florida)

Sri Lanka• Latrobe Country Club
(Pennsylvania)

Monday, May 17, 1976 at 10:24 a.m., Arnie took off fromThe Time Is... On
Denver to start his flight around the world. The map shows theLet’s Talk It Over

cities where he stopped on his trip and the time it was in thosecities when he left Denver.
Arnie arrived back in Denver at 7:49 p.m. on Wednesday,
May 19, 1976. Draw the hands on the clocks below to showwhat time it was in each city when he landed back in Denver.

BostonParis	Tehran

Jakarta

ManilaHonolulu

Source: http://www.timeanddate.com/worldclock/fixedform.html

Integrity
Arnold would not allow his nameto be associated with a product if
he did not believe in it. Nowadays
it is commonplace for athletes torepresent a variety of products fromclothing and shoes to sports equipment
and automobiles. Why are people
more inclined to purchase a productassociated with a famous name? How
might you feel about a person if the
product they endorsed was less thanyou expected? Does someone famous
have a greater obligation to the public
to represent truth in advertising?

Character of a Champion: Arnold Palmer 13

Endorsing What Counts
R

F

“I

think there is always
the potential that, once
you have been diagnosed
with cancer… that thiscan affect your personality.
I would hope that we canovercome whatever ill
effects that might haveon us, and get on withenjoying life.”

E

S

P

O

N

S

I

B

I

L

I

Y

or decades, people
He played a major
have thoughtrole in the fund-raising
about golf whendrive that led to thethey hear Arnold
creation of the Arnold
Palmer’s name. Since
Palmer Hospital forhe was a teenager inChildren and Women
Pennsylvania, fansin Orlando. He has
have loved to watch
been a long-time
him battle on the golf
member of the Board
course. And with hisof Directors of Latrobe
winning personality,
Area Hospital, staging
his popularity alsoa major annual fundgrew along side
raising golf event for
his wins on thethat institution for six
golf course.
years in the 1990s.
For years his warm
In 1997 he wassmile and friendly
diagnosedwith prostate
face have appearedin the media as acancer. He discovered
spokesperson forthat cancer was not
motor oil, clothing,
only a difficult disease,golf equipment, cereal,
but something hard tosoap and more. Arnold
talk about as well, “Igrew wealthy due toguess most of us would
these endorsements,
rather not discuss
but he wanted his
cancer because we are
popularity to do more
all afraid we mightthan just make people
be told we have it.”money. He wanted
But Palmer knew theto make people’s
person responsible forlives better.
Palmer says his proudest achievement is the work he as done withhis surviving cancer
the March of Dimes and the Arnold Palmer Hospital for Children in
He served as thewashimself. So he
Orlando, Florida.
Honorary National
talked to experts andChairperson of thefollowed their recommendations.
in Science Award. The award wasMarch of Dimes Birth Defects
Eight weeks after surgery, Arnie
personal for Arnold, whose father
Foundation for 20 years. He also
was back on the golf course.
had polio as a child.
received the foundation’s Partner

Accomplishments:
On and Off the Golf Course
Responsibility
Arnold demonstrated responsibility tohimself, his business, his fans, and his
family. Look through today’s newspaper
to find articles or photographs showing
examples of responsibility at home, inthe community or in the world. Work
responsibly as part of a team to prepare
an oral presentation of your findings.

T

Established the Florida-based Palmer Course Design
Company, went on to build courses throughout the U.S. as
well as in Italy, Australia, Ireland, Japan, Korea, Malaysia andin 1984 the first golf course in the People’s Republic of China

Wrote My Game and Yours

Named AP Athleteof the Decade

Wrote Situation Golf

1965

1968

1970

1966

14 Character of a Champion: Arnold Palmer

1967

1969

1971

Wrote Go for Broke

1972

1973

Won USGA Bob Jones award for “distinguishedsportsmanship in golf” (demonstrating personal qualities:
fair-play, self-control, generosity of spirit toward
opponents, respectfulness, unselfishness)

1974

1975

1976

“If everyone in this country treated everyone else the way
Arnold treats people, a lot of the problems we havewouldn’t be.”— Charlie Sifford, pioneering African-American golfer
Quote location — right cheek area

FIGHTING CANCER–

A New Job for Arnie’s Army

Today Arnie is a cancer survivor
who devotes time and energy totelling others about the importanceof taking careof one’s bodyand getting
regularmedicalcheck ups.
He hascalled upon
the millions offans known as Arnie’s Army andasked them to join him in his mostimportant battle. The Arnie’s Army
Battles Prostate Cancer campaign
enlists golfers from all walks of life
to join in the mission to eliminate
prostate cancer.

H igh l ights• 1980-1988: Won ten
tournaments on the
Senior PGA TourIn Orlando, Florida, the Arnold Palmer Hospital for Children stands adjacent to the Winnie
Palmer Hospital for Women and Babies. These two world-class medical facilities are atestament to the charity work of Arnold and Winnie and also Arnie’s Army supporters.

Arnold Palmer Hospital for Children & Women
Since 1989, the Arnold Palmer
Hospital for Children and Women
has been healing women andchildren from Central Florida andaround the world with compassion
and leading-edge medical care.

The Arnold Palmer Hospitalis truly the “hospital built forkids” and has many resources toassure the safe arrival of babies
into the world. Specially designed
programs help children adapt toLet’s Talk It Over

Get Involved. American Cancer SocietyOpens first golf course in the
People's Republic of China

Wrote Arnold Palmer’s
Best 54 Golf Holes

1977

1978

Wrote Play Great Golf
Wrote Arnold Palmer’sComplete Book of Putting

Wins Senior PGA Championship

1979

1980

1981

1982

Wins U.S. Senior Open

1983

1984

• 1995: Founder andChairman of the Boardof the Golf Channel

hospital life through play activities
including a special outdoor fun
area called “Play Works.”

To learn more about ways to get involved with cancer support in your own community,
the American Cancer Society is always available. You can find resources and better
educate yourself about cancer by contacting a 24-hour specialist at 1-800-ACS-2345,
or by going to the American Cancer Society’s website at www.cancer.org.

Wins Senior PGA Championship• 1994 Received the
PGA DistinguishedService Award

1985

1986

1987

Wins Senior Tournament Players Championship

1988

Responsibility
Arnold wanted to do something
more with his popularity than makemoney. He wanted to give back to his
community to make people’s lives
better. For his efforts, he has beenrecognized as a great civic leader andgenerous humanitarian. Do people
who have received much have a
responsibility to share their fortune
with others to improve lives? Should
they be required to give a certain
amount of their earnings to charity?
If you were famous, would you shareyour fortune with others? Whatwould you do to make things betterin your community?

Character of a Champion: Arnold Palmer 15

The Mystery Sp t
Arnold Palmer has been friends with movie stars,
entertainers, presidents, royalty and celebrities aroundthe world. He was once in a movie with the famous

Hollywood star, Bob Hope. In a comedic scene in
the movie, Arnold hit a golf ball that looked like apoached egg off Bob Hope’s breakfast plate.

Complete the Mystery Spot puzzle to find out the name of the movie.

_ _ _ _
10     5      3_ _11           9      7_ _ _ _ _6      21      4      81. The steel town of ___ ___ ___ ___ ___ ___ ___ was where Arnie grew up.
1
2. The name of the girl Arnie married in 1954 was Winnie ___ ___ ___ ___ ___ ___ .
2
3
3. “___ ___ ___ ___ ___ ’___ ___ ___ ___ ___ ” was the name of the entourage of supporters who cheered for Arnie.
45
4. ___ ___ ___ ___ ___ ___ is a hazard on a golf course that is filled with sand.
6
5. Arnie won the 1960 Masters Tournament with a ___ ___ ___ ___ ___ ___7 on the 18th hole—one stroke less than par.
6. Arnie is among many who consider it a basic courtesy to remove your ___ ___ ___ when indoors.
8
7. An ___ ___ ___ ___ ___ ___ ___ ___ is the symbol of Arnold Palmer Enterprises.
9
8. The Arnold Palmer Hospital for ___ ___ ___ ___ ___ ___ ___ ___ and Women is located in ___ ___ ___ ___ ___ ___ ___, Florida.
1011

Picture This

Below are portions of photos found inside this special booklet. Find the page
where each photo appears and write the page number in the correct circle.

Text Credits:
Front Cover: Dow Finsterwald, Arnie:
Inside the Legend, Tribune Publishing,Orlando, FL, 1993.

Page 11: Arnold Palmer, A Golfer’s Life,
Arnold Palmer with James Dodson. Random
House Publishing Group: Ballantine Books,
N. Y. 1999. Jim Weaver, Sports Writer

Page 2: Arnold Palmer, Arnold Palmer:
Memories, Stories, and Memorabilia: froma Life On and Off the Course, Stewart, Tabori
and Chang, NY, 2004.

Page 12: www.arnoldpalmer.com/BUSINESS/
ap_enterprises.aspx Time,May 2, 1960.

Page 3: Jim Weaver, Athletic Director,
Wake Forest College, The Birth of a Legend:
Arnold Palmer’s Golden Year 1960, Furman
Bisher, Prentice-Hall, Inc., Englewood
Cliffs, N.J. 1972.

Page 14: The Legend Continues… By Barbara
Payne, www.yourfamilyshealth.com/cancer/
prostrate/Arnold_palmer/

Page 4: Arnold Palmer
Page 5: Golf, January 1966
Arnold Palmer, Arnold Palmer: Memories,
Stories, and Memorabilia: from a Life On and
Off the Course, Stewart, Tabori and Chang,NY, 2004.
Page 6: Arnold Palmer, Arnold Palmer’s Golf
Book: “Hit it Hard”, Ronald Press Co., New
York, NY, 1961.

ANS: Top left to right: 11, 2, 13, 14, 9, 10.

16 Character of a Champion: Arnold Palmer

Page 8: Arnold Palmer, Kingdom: The
Exclusive magazine for Members & Guests ofArnold Palmer Courses, Issue 6.

Page 13: Time, September 15, 1986.

Page 15: Charlie Sifford, Arnold Palmer; A
Personal Journey, Collins Publishers San
Francisco, San Francisco, CA, 1994.
Page 16: Arnold Palmer, Arnold Palmer:
Memories, Stories, and Memorabilia: from aLife On and Off the Course, Stewart, Tabori
and Chang, NY, 2004.
Picture Credits:
The pictures in this supplement are courtesy
the USGA Museum with the following
exceptions:
Front Cover: Gratitude by James David Chase
Arnold Palmer Collection, page 2, right; page3, both; page 5, right; page 15.