VITEC GROUP ANNOUNCES REBRAND TO
VIDENDUM PLC and VITEC IMAGING SOLUTIONSCHANGES TO VIDENDUM MEDIA SOLUTIONS
Cassola, May 24th 2022. – The Vitec Group plc, a leading global provider of premium
branded hardware, products and software solutions to the growing content creation
Audio capture
market, has announced an exciting rebrand and with immediate effect will be Audix
JOBY
known as Videndum plc.
RycoteMore than just a name change, Videndum encapsulates the Group’s growing
ambitions and signals a new stage in its evolution.
Building on the structural change and growth in our end markets, and our leading
market positions, we are using this opportunity to refresh and reframe our brand.
“Videndum” is a Latin noun – which means “That which must be seen” or “A mustsee” – and better reflects our purpose and opportunity in the multiple market
segments of the growing content creation industry in which we operate.
The Group retains its three-Division structure with each Division also rebranding tothe Videndum name:
Vitec Imaging Solutions - Videndum Media Solutions
Vitec Production Solutions - Videndum Production Solutions
Vitec Creative Solutions - Videndum Creative Solutions

Backgrounds
Colorama
SavageBags
Gitzo
LoweproManfrotto
National Geographic*
Lighting &lighting controls
JOBY
Manfrotto
Motion control &stabilisers
JOBY
Manfrotto
Smartphonography
JOBY
Supports
Avenger
Gitzo
JOBY
Manfrotto*Manufactured and distributed
under licence

The rebranding of Videndum Media Solutions marks a new beginning and reflects
recent growth within the Division. Earlier this year, Videndum Media Solutions
significantly expanded its capabilities in the audio market, when it acquired thepremium microphone brand Audix. The acquisition extended the Division’s customer
reach in the content creation market, placing the premium Audix brand alongside
fellow market leaders – and Videndum Media Solutions brands – JOBY and Rycote.
Audix develops products for studio and live applications; JOBY services the fastgrowing segment of influencers and vloggers; and Rycote is dedicated tobroadcast/production professionals. Audix brings strong R&D capabilities andinnovation to the Division’s entire microphone range.

A Division of Videndum plc
Registered office:Bridge House, Heron Square,Richmond, TW9 1EN, United Kingdom
Registered in England no. 227691

The Division is seeing an unprecedented amount of content being produced andshared across digital platforms:
1. Increased global Internet use continues to drive demand for high-quality
visual content on e-commerce and brand websites. Manfrotto photographic
equipment and lighting, and Savage backgrounds offer the perfect solutions
for studio, commercial and still product images.
2. On Social Media platforms, over 40 million people consider themselves to beCreators, looking to monetise the delivery of short video content and growtheir following. JOBY is the go-to brand for a generation of growth-seeking
creators and has expanded its ecosystem to include audio, and digitalplatforms and products.
3. Video on demand and subscription TV channels, such as Netflix and Disney+
have committed to increased expenditure on original content creation, which
has led to a higher demand for professional audio and lighting equipment, inparticular from Manfrotto and Avenger.
4. Strong growth in the live video streaming market, especially with gaming
content and corporate applications, is driving demand for JOBY and Manfrotto
which offer complete set-ups for home or office studios.
Videndum Media Solutions will continue to innovate and commercialise new audio
capture products, vlogging accessories and professional equipment for retail ecommerce and mechatronic products, whilst simultaneously expanding its own ecommerce channel. As a value-driven organisation, social responsibility remains aguiding principle for the Division. We are strengthening our commitment toenvironmental sustainability which will play a key role in future productdevelopment, especially with our Lowepro and Gitzo brands which will further evolve
their green strategies.
In a statement, Videndum Media Solutions CEO Marco Pezzana summed up theDivision’s ambitions: “We are passionate about helping content creators elevate thequality of their portfolios, helping them to stand out in an industry where more audiovisual content is being produced and shared than ever before. As a Company wehave evolved from a photography business to a provider of hardware and software
solutions, driving a digital transformation to an expanded and diverse creative
community that thrives by monetizing high-quality visual content across multiple
digital media platforms: 75% of our revenue is now exposed to double-digit growthmarkets.”.

About Videndum plc
Videndum (formerly known as The Vitec Group plc) is a leading global provider ofpremium branded hardware products and software solutions to the growing content
creation market.
Videndum’s customers include broadcasters; film studios; production and rentalcompanies; photographers; independent content creators; vloggers; influencers;
gamers; professional sound crews and enterprises. Our product portfolio includes
camera supports; video transmission systems and monitors; live streaming solutions;smartphone accessories; robotic camera systems; prompters; LED lighting; mobilepower; bags; backgrounds and motion control; audio capture and noise reduction
equipment.
We employ around 2,000 people across the world in 11 different countries and areorganised into three Divisions: Media Solutions; Production Solutions and CreativeSolutions.
Videndum plc is listed on the London Stock Exchange; ticker symbol: VID.
More information can be found at www.videndum.com
LEI number: 2138007H5DQ4X8YOCF14
About Videndum Media Solutions
Videndum Media Solutions is a Division of Videndum plc, an international group ofcompanies serving customers in the growing content creation market. Videndum
Media Solutions designs, manufactures and distributes premium branded
photographic and video equipment such as tripods; bags; filters; backgrounds; motioncontrol; lights and microphones for professional and hobbyist photographers andvideo-makers; and content creators. Positioning Videndum Media Solutions as theleading global provider of accessories within the fast-growing digital multi-media
content market, the portfolio includes the following premium brands: Audix; Avenger;
Colorama; Gitzo; JOBY; Lowepro; Manfrotto; Rycote; Savage and Syrp Lab. Allproducts are distributed in 11 markets across the world through Videndum MediaDistribution, as well as many other markets through a network of qualified retailpartners.
About Videndum Production Solutions
Headquartered in Bury St Edmunds, UK, Videndum Production Solutions, a Divisionof Videndum plc, designs and manufactures premium products for broadcasters, filmand video production companies, independent content creators and enterprisebusinesses.
Comprising the brands Anton/Bauer, Autocue, Autoscript, Litepanels, OConnor,
Quasar Science, Sachtler and Vinten, products include fluid heads, tripods, lights
batteries, prompters and speciality camera systems. It also supplies premium
services including equipment rental and technical solutions.

Videndum Production Solutions has manufacturing and R&D centres in the US, UK,
Costa Rica and continental Europe, and its products are available via global partners
and brand websites.
About Videndum Creative Solutions
Headquartered in Southern California, Videndum’s Creative Solutions Division
designs and manufactures premium products for broadcasters, film and video
production companies, independent content creators and enterprises.
Comprising the brands Teradek, SmallHD, Wooden Camera and Amimon, CreativeSolutions products are used around the world for sports, news, live events, film andtelevision production and online streaming.
Creative Solutions has manufacturing and R&D centers in the US, UK, Israel andcontinental Europe.