ANEXPANDINGHORIZON
創新領域 拓展不斷Contents目錄

03

About Us 關於我們04

What Is Design 什麼是設計

06

Vision and Mission 願景與宗旨08

What We Do 我們的工作

10

Message from Chairman 主席的話

12

Message from Executive Director 行政總裁的話

14Overview of HKDC’s Activities and Programmes 年度回顧

18

Design for Designers 以設計師為對象的項目

32

Design for Business and Public Service 以商界和公營機構為對象的項目

48

Design for General Public 以公眾為對象的項目

64

International Promotion and Relations 國際推廣和關係

70

Corporate Governance 企業管治71

Our Accounts 香港設計中心帳目

72

HKDC’s Board of Directors 香港設計中心董事會

74International Alliances 國際聯盟

About Us 關於我們

ABOUT US關於我們Design for Society is the major undertaking of Hong Kong Design Centre(HKDC). HKDC is a non-profit organisation and a strategic partner of the
HKSAR Government in developing Hong Kong as an international design
hub in Asia. Since 2002, HKDC has been on a public mission to (i) champion
strategic and wider use of design for creating business value and community
benefits; (ii) promote and celebrate design excellence; and (iii) educate theprofessions and the community to be resourceful champions for sustained
developments through design and innovation.   
向社會推廣設計的精神是香港設計中心主要職責。香港設計中心乃於2002年由業界支持下成
立的非牟利機構，擔當政府策略伙伴，以推動香港成為亞洲設計之都為目標。其公共使命為︰（一）提倡廣泛及策略地應用設計為企業和社會創造價值；（二）推廣及表揚傑出的設計；以及（三）教育各界專業人士和公眾，讓他們加強透過設計與創新的思維，促進社會各領域可持續發展。

www.hkdesigncentre.org
A: 1/F InnoCentre, 	72 Tat Chee Avenue,
Kowloon Tong, Hong Kong
香港九龍塘達之路七十二號
創新中心一樓

T: (852) 2522 8688
F: (852) 2892 2621
E: info@hkdesigncentre.org

Founding Members 創會成員

03

04

What Is Design 什麼是設計

WHAT ISDESIGN什麼是設計

Design
設計是…
is.....
There are numerous definitions of design floatingaround, and it is a term open to a multitude ofinterpretations. American designer, Charles Eames,
once said design is a plan for arranging elements
in such as a way as best to accomplish a particularpurpose. We realise the difficulties in proposing an allencompassing description of design, but at Hong Kong
Design Centre the particular purpose we strive toaccomplish is to promote and champion the different
functions of design and the significant benefits itbrings to society.
設計的定義多而廣，不同人對設計的意義和用途看法迴
異。要為設計下一個既確切又全面的定義並不是輕而易舉的事。美國設計師 Charles Eames 認為設計是一
個計劃，將不同元素精心巧妙地安排組合以成就某
個特定目的。香港設計中心深深明白設計的涵義
並非三言兩語便可道盡，但我們為成就一個重要目的而努力，就是推廣及強調設計多樣的
功能，以及它對社會帶來的重大貢獻。

The Link betwen
Creativity andInnovation

創新與創意的橋樑
Design is a planning anddevelopment process, transforming
abstract ideas into desirable objects
and services. It harnesses consumer
insights, technological feasibility andbusiness viability. Design is muchbroader than aesthetics. It is linked
to functions, ease of manufacturing
and delivery, sustainability,
reliability, quality and productivity.
設計是計劃和發展的過程，能轉化抽象的意
念成為理想的產品和服務。設計能駕馭消費
者的眼光、技術可行性和商機。因此設計超越
純粹的美學，它跟功能、生產、運輸、可持續
發展、可靠性、品質和生產力都息息相關。

What Is Design 什麼是設計

A ValueCreation Tool

創造價值的工具
Design brings value to businesses byreducing costs, improving profitability
and increasing brand equity.
Design has increasingly become acritical part of the overall corporate
business strategy. Designers arenatural innovators by virtue of
their empathy, visual literacy andlateral thinking skills. More andmore companies are tapping into
the expertise of designers to create
innovative business models, products,
services to meet the latent andunfulfilled needs of customers.

An Intergral Part of All
Businesses

與所有業務不可分割
The value of design stretches acrossall industries and sectors – frommanufacturing to services, suchas banking, tourism, transport andlogistics. Firms can create a moreengaging brand experience andrewarding customer relationships
through better design, not justin products, but also services,
environments, and communications.

Design also has a social value. Better
design means better living. It brings
tangible and sustainable improvements
to our living environment, making iteasier, safer and more enjoyable.

設計的價值橫跨各行各業 - 由生產製造到服設計對營商的價值在於能夠降低成本、增加

務業如銀行、旅遊、交通和物流。通過優質盈利和提高品牌價值。

設計，企業不單純在產品設計上，而是在服
務、環境和溝通各方面皆可創造一個更吸引設計已日漸成為整體企業營商策略的重要一的品牌經驗和更有價值的客戶關係。

環。設計師善於製造共鳴、富有審美眼光、Multi-disciplinary

並具水平思考能力，是與生俱來的創造者。

跨界別越來越多公司善用設計師的專業知識，來創

Design should function at multiple
levels. It requires more than simple
collaboration amongst the different
design disciplines. Participation fromareas, such as consumer research,engineering, technology, strategicplanning, business management,
marketing, psychology, anthropology
and sociology are crucial to attaining
better design. And better design equals
better results.

足客戶的潛在需要。

設計要於不同層次和其他學科發揮功能，不但要結合設計本身的各種學科，還要結合其他領域包括消費者研究、工程、科技、策略計
劃、商業管理、市場推廣、心理學、人類學和社會學等。更好的設計能達致更佳的效果。

造別具新意的商業模式、產品和服務，以滿

設計還有社會價值。優質設計就是優質生
活，能具體和持續地改善我們的生活環境和
質素，令生活更寫意、安全和愉快。

05

06

Vision and Mission 願景與宗旨

Vision and Mission 願景與宗旨

07

08

What We Do 我們的工作

HKDC holds a wide diversity of programmes comprising design-related seminars, exhibitions, conferences, workshops,
forums, publications and awards, through which we aim to strengthen Hong Kong as a prime regional centre of design
knowledge and attain sustainable competitiveness, economic prosperity and overall well-being of society through thestrategic use of design.
香港設計中心舉辦廣泛及多元化的活動，包括與設計相關的研討會、展覽、會議、工作坊、論壇、刊物、獎項及其他項目。希望透過多元化的項目和活動，使香港成為設計知識的匯聚點，並策略地運用設計來維持競爭力，達致經濟繁榮及社會安泰。

WHAT WE

我們的工作

1

Injecting Design into Business營商注入設計To encourage business to embrace
design thinking for value creation
To advance design knowledge andbusiness practices

2DO

鼓勵企業善用設計思維作為創造價值的要素
提升設計知識及商業營運方略

Nurturing “Design-preneurs”

孕育「設計企業家」
To enrich the skills of design-preneurs in:增強設計師營運企業的多元能力︰- Entrepreneurship- Project management- Brand-building- Marketing and communication- Finance- 業務管理3- 項目管理- 品牌建立- 市場推廣和傳訊- 財務管理Enhancing community-wide 
Appreciation of Design
加強社會對設計的認知及參與To promote a creative culture with wide
understanding of the value of design andinnovation through:向大眾推廣創意文化在設計及創新的價值︰- 社會共融- 專業發展及青少年項目- Partnerships and public engagement- Professional advancement andyouth programmes- Awards and exhibitions- Communication- 設計獎項和展覽
- 資訊傳播What We Do 我們的工作

4

Building Networks

建立網絡
To enhance the resourcefulnessof business executives andpractitioners of design-relatedindustries through:加強商界及從事與設計相關的專業人士之睿智：- 網絡聯繫
- 建立伙伴關係- Networking- Partnerships- Exchanges

- 交流

5

Celebrating Design Excellence

設計獎項嘉許成就
Recognition and peer acknowledgementof success is an important tool inbuilding a stronger design community.
We run a design awards programmethat celebrates excellence in thefollowing areas:

要建立一個強勢的設計社區，嘉獎和同儕- Design For Asia (DFA) Award uniquely
recognises outstanding designs thathave been most influential across Asia

- 亞洲設計終身成就大獎 - 表揚在亞洲區終身為設計專業及社會，尤其在亞洲區域方面作出深遠而重大貢獻、鞠躬盡瘁之士，
以表設計界的敬仰和尊崇- Design For Asia (DFA) Lifetime
Achievement Award signifies thedesign community’s respect for oneof those rare individuals who havemade major life-long contributions
to the profession and to society,especially in Asia
- Design Leadership Award (DLA)
celebrates strong corporate leaders
who have applied design to achieve
exceptional business success鼓勵十分重要。我們設有下列獎項表彰優
質設計：- 亞洲最具影響力設計大獎 - 嘉許對亞洲最具影響力的出色設計- 設計領袖大獎 - 表揚善用設計獲取商業成
就的企業領袖翹楚- 世界傑出華人設計師 - 肯定華人設計師在全球不同設計領域的貢獻- 香港青年設計才俊大獎 - 嘉許有潛質成為優秀設計師的青年- 亞洲最具影響力設計學生大獎 - 表揚亞洲能體會跨界別合作及具創意的青年學生- World’s Outstanding Chinese
Designer (WOCD) recognises theachievement of Chinese designers
from across the globe- Hong Kong Young Design Talent(HKYDT) Awards acknowledge
the latent potential of our young
design talents- Design For Asia (DFA) Student
Award recognises young and creative
students in Asia who appreciate
cross-disciplinary collaborations

6

Raising Hong Kong’s Profile as a Design Hub
through Creativity and Innovation

藉創意及創新提升香港為設計之都
To promote Hong Kong’s design-relatedindustries and creative ecologies through:香港設計中心透過下列渠道推動香港設計相關行業及創意生態︰- 舉辦各類設計相關活動項目及鼓勵積極投入參與

- Project and engagement- Design promotion and education- Partnerships and networks- 推廣設計的精神及設計教育- 建立伙伴合作關係及網絡

09

10

Message From Chairman 主席的話

Message From

CHAIRMAN
主席的話
This annual report covers a special andeventful year for Hong Kong Design
Centre (HKDC). With “An Expanding
Horizon” as the theme, this reporthighlights our strategic intent andsuccinctly sums up our portfolio of
work and initiatives, from enlightening
thinking, sharing design knowledge,
promoting design-preneurship,
nurturing more creative minds anddesign talents to further developing
Hong Kong’s reputation as a regional hubof creativity and design.
Design is the impetus behind all innovations,applicable to all sectors, industries andprofessions. Good design enhances thefunctionality, usability and desirability of
products and services, as well as user
experience. Commercial value aside, design
finds its applications in uplifting public
service delivery and provision of creative
solutions to challenges faced by society inareas from health, education, community
development, housing, transportation toenvironment and sustainable development.
Design is part of the fabric of our city, ourliving, economy and culture. The “2012Hong Kong Design Year”, launched by the
HKSAR Government and organised by
HKDC, underscores the universal value ofdesign. Amid an expanding global networkof creative and design cities, the year-longprogramme of more than 60 events, whichcomes under the theme “A City (Driven)
by Design”, offers an opportune occasion
for Hong Kong’s design community to
showcase to the public and relevant

stakeholders the creativity of local designtalents and broad applications of design
across all facets of our lives.
With a wealth of opportunities opening up
in Mainland China and Asia, Hong Kong
plays a crucial role in shaping economic
and social development through design
and innovation. Capitalising on thestrategic positioning of Hong Kong,
HKDC is at the forefront of pioneering
design knowledge sharing and learning
among experienced executives, design
practitioners and professionals.
This facilitates them to broaden theirhorizons and further strengthen theirabilities in applying design thinking andmanagement skills.
The Knowledge of Design Week (KODW)
represents a good learning opportunity
for design practitioners and businessexecutives in Hong Kong and Asia tokeep abreast of the latest trends, acquire
new techniques and be inspired on how
design can be applied for user-centric
innovations and experience-basedvalue delivery. The soon to be launchedInstitute of Design Knowledge (IDK)aims to nurture seasoned corporate
executives and future leaders – not only
in design but also in other fields – to beresourceful corporate architects andproject champions in applying design at
a strategic level, as design has alreadybecome an intrinsic part of our economy.
As a institution missioned to promote
design and innovation, HKDC proudly

hosts programmes and events suchas Business of Design Week (BODW).
In BODW 2011, we invited world-classdesign masters and business leadersfrom Germany, which was partnercountry for the year, and other design
nations to share their experience. The
programme inspired more than 98,000
participants – designers, businessleaders, brand owners and creators,
entrepreneurs, educators and the
public – from both local and international
communities through its numerous
forums, seminars, exhibitions andoutreach programmes.
The HKDC Awards 2011 presented
prizes to outstanding designers andstudents from around the world.
The annual awards showcase designtalents, recognise achievements
and offer opportunities for learningand networking. This year we also
debuted the Design For Asia Lifetime
Achievement Award to pay tribute torenowned design masters who havemade a life-long contribution to thedesign profession and society. This
inaugural award substantiates ourundertaking to recognise and promote
the value of design for businessapplications, social innovations andsociety well-being.
2012 marked the 10th anniversaryof HKDC. On behalf of our Board of
Directors and the design community,
I would like to express my heartfelt
appreciation to the staunch support

Message From Chairman 主席的話

of our partners and friends over the
past decade. We will continue to widely
engage stakeholders from various
sectors to promulgate strategic andwider use of design for value creation andsociety well-being.

設計「智」識周正正提供極佳的學習機會，讓
本港及亞洲區內的設計從業員和商界行政人
員緊貼最新設計潮流，學習新技術，反思如何
於用家為本的創新項目上應用設計，以及宣揚用家體驗的價值。即將開辦的設計知識學院，
對象不僅是設計業界，同時旨在培訓各行各業
的資深企業行政人員和未來領袖，助他們在策

以「創新領域 拓展不斷」為主題，本年報除了

略層面運用設計，成為全面的企業建構者和活

記載著香港設計中心既突出又多姿多彩的一動籌劃人才。因為現行經濟下，廣泛地善用設

年，還闡釋了本中心的發展策略，概括工作成

計是必不可少的趨勢。

果及最新計劃，勾勒本中心如何啟迪思考、分
享設計知識、推廣設計創業、培養更多創意及本中心作為設計推廣機構，秉持宣揚設計創設計人才，以及進一步提升香港作為亞太區創新的公眾使命，成功籌辦設計營商周等一系

意及設計都會的地位。

列活動。設計營商周2011邀請本年度的伙伴
國 - 德國及其他設計大國眾多世界級設計大設計能驅動創新，並適用於任何界別、工業和師和商界領袖來港分享寶貴經驗，並舉辦多個專業。優秀的設計可以加強產品和服務的功論壇、研討會、展覽及外展活動，啟發來自本能，提升其可用性和吸引力，豐富用家體驗。設地及海外各行各業逾98,000位參加者，包括設計不只具備商業價值，還適用於提高公共服務

計師、跨國企業和中小企的領袖、品牌掌舵人

素質，又可為醫療、教育、社區發展、住屋、交和創辦人、企業家、教育家和社會大眾。

通、環保和可持續發展等各個社會範疇所面對
的挑戰，提供創新的解決辦法。

2011年度香港設計中心設計大獎向全球優秀
的設計師及學生頒發了多個獎項。這些年度大設計與我們的都市、生活、經濟和文化密不可獎嘉許設計才俊，對其業界成就予以肯定，並分。由香港特區政府牽頭、香港設計中心籌辦

提供學習和建立人際網絡的良機。本年度首次的「2012香港設計年」，正能突顯設計的普世頒發的亞洲設計終身成就大獎，向為設計和社

價值。創意設計都會的網絡正在全球不斷擴會畢生奉獻的設計翹楚致敬。此獎項印證本會

展，而2012香港設計年以「創意城市（設計）

一直致力認可並宣揚設計對商業應用、社會創驅動」為題，其60多個活動正為本港設計業界

新及締造社會福祉之價值。

帶來與公眾及相關持份者溝通的上好時機，當
中既表彰了本地設計人才的創意，又展示了設

2012年正值香港設計中心成立十周年誌慶。本計在日常生活每個範疇的廣泛應用。

人謹代表董事會仝人及創意業界，衷心感謝
合作夥伴及各方友好過去十年的鼎力支持。本面對中國和亞洲芸芸的發展機會，香港扮演著

會將繼續與各界持份者緊密溝通，推動更為以設計和創意驅動經濟及社會發展的關鍵角

廣泛兼具策略性的設計應用，日益創造價值，色。本中心把握了香港的策略性定位，走在前造福社會。

沿推動拓展設計知識的交流和學習，讓資深
行政人員、設計從業員和專業人士得以擴闊眼

Victor Lo 羅仲榮 GBS, JP
Chairman, Board of Directors

界，並增強應用設計思維及管理技巧的能力。

董事會主席

11

12

Message From Executive Director 行政總裁的話

Message FromEXECUTIVE DIRECTOR
行政總裁的話Hong Kong Design Centre (HKDC) has
worked tirelessly to expand the horizonof the local design scene in the past
15 months. We have rolled out many
programmes and events to impart new
knowledge and skills to Hong Kong
designers, professionals, students andyouths, raise public awareness of therole of design in creating business value
and improving quality of life, and bolster
the city’s reputation as a world-classhub of design and creativity.
In support of the SAR Government’s
initiative “2012 Hong Kong DesignYear” (HKDY), HKDC has worked withpartners and undertaken to promotea year-long programme to propel
further development of Hong Kong as
the international design and cultural
hub in Asia. With a theme “A City
(Driven) by Design”, HKDY showcases
the achievements of local designers,
promote professional and cultural
exchanges, and inculcates the message
that design is part of the fabric of our city,
our living, culture and economy.
Through our programming, HKDC has
sought to expand the horizon and design
knowledge of Hong Kong designers,
professionals and executives. In thecreative economy, the ability to turncreative ideas into value propositions,products and services hinges on one’s
ability to work with people acrossdisciplines, sectors and cultures.
The Knowledge of Design Week
(KODW), which carried the themes“Design for Asia and China” in 2011and “Designing Change” in 2012, offers
design practitioners and professionals
an opportunity to learn with design
masters and business leaders. Throughworkshops and seminars, they will draw
inspirations on how to capture the growth
opportunities in Mainland China and Asiaand tackle the myriad of challenges anduncertainties as presented by changing
global market conditions.
HKDC attaches great importance tofostering sharing of design knowledge
and nurturing design-preneurship. The
new InnoDesign Leadership programme
under the Institute of Design Knowledge(IDK) established in 2012 offers top
executives, design managers andprofessionals a continuous professional
development platform to advancedesign knowledge. Workshop leaders
are drawn from topnotch design
institutes from around the world,such as the Institute of Design at the
University of Illinois and Delft Universityof Technology in the Netherlands, andfrom local institutes.
Other entrepreneurship programmes
includes the management of the Design
Incubation Programme at InnoCentre
which has been transferred fromHKSTP to HKDC since May 2012. The
programme provides affordable studiospace as well as training and networking
opportunities to creative professionals
and design-preneurs.
The Former Police Married Quarters

on Hollywood Road (PMQ) is also wellunder way and will be due for soft launchin end-2013. HKDC is a key memberof a not-for-profit consortium set up
to run it. The PMQ is geared towards
nurturing design-preneurs, branding andinternational business matchmaking.
Such projects enable HKDC to leverageon its programming and educational
resources to nurture more creative
professionals and design-preneurs.
For design to be part of our city fabricand our everyday life, it is important toheighten awareness and appreciationof the value of design among membersof the public, and in particular, young
people. In March 2012 HKDC debuted
the World Design Summer Camp
programme which enabled design
students at tertiary-level to visit Milan
during the Milan Design Week, one of
the world’s largest design show, and tojoin a 10-day design camp in Hong Kong
in July with 200 students from all over
the world. And, to celebrate the 15th
anniversary of the return of sovereignty
of Hong Kong to China, HKDC joined
hands with the Leisure and Cultural
Services Department to organise aseries of design-oriented initiatives foryoung people, including a fashion show
and an animation and video making
competition, inspired by Qin Dynasty
terracotta warriors.
HKDC prides itself on its efforts to inject
design thinking into the public sector
to enhance public service delivery

Message From Executive Director 行政總裁的話

and user experience. The redesignof the Mongkok Post Office and theCornwall Street Park in Kowloon Tong
underscores the way design that canbe deployed at strategic level in public
services and works.
As HKDY roars on, HKDC, in celebrationof its 10th anniversary in 2012, will
step up efforts on communications
with stakeholders, facilitate design
knowledge sharing and promotion,
nurture more local creative anddesign talents and encourage designpreneurship. In maintaining Hong Kongon the world map of design, we will also
be looking for further opportunities
to deepen our ties with counterpart
organisations locally, in Greater
China, across the Asian region andinternationally, and hence create more
networking and business development
opportunities for the design community.

本中心一直致力透過各項計劃拓展本港設計

若要設計融入我們的城市和日常生活，便須師、專業人士及行政人員的視野和設計知識。

令公眾，尤其是年青人更深入了解及欣賞設計

在創意經濟下，要把創意轉化為優勢，融入產的價值。2012年4月，本中心推出「環球設計夏品及服務，具備跨行業、領域和文化的工作能

令營」活動，讓本港大專設計學生親至米蘭，力成為致勝關鍵。

參加全世界其中一個最大型的設計展覽 - 米
蘭設計周，另將於7月在本港偕200名世界各地

設計「智」識周2011及2012分別以「為亞洲及學生參加十天設計夏令營。另外，為慶祝香港

中國設計」和「設計驅動改進」為題，向設計

回歸十五周年，本中心與康樂及文化事務署

從業員及專業人士提供師從設計大師及商界

合作，為年青人籌辦一系列設計相關活動，包領袖的機會，透過工作坊和論壇，領悟如何

括以秦朝兵馬俑為靈感的時裝表演和動畫／

把握中國內地及亞洲經濟增長帶來的機遇，

錄像設計比賽。

同時應付全球市場變動掀起的重重挑戰和波瀾。

為公營機構注入設計概念，可提高公共服務
素質，豐富用家體驗，本中心在這方面一直致

本中心非常重視促進設計知識交流及培力驅動，並取得豐碩成果。重新設計旺角郵政養設計企業家。即將於2012年下半年成立

局和九龍塘歌和老街公園，成功印證設計在公

的設計知識學院推出全新的 InnoDesign

共服務及項目上擔當著策略性的角色。

Leadership Programme，為高級行政人
員、設計管理人員及專業人士提供專業發

隨著香港設計年的推進，加上今年是香港設

展平台，持續進修設計知識。課程導師來

計中心成立十周年，我們將加強與持份者溝

自世界各地頂級設計學院，例如伊利諾伊通，繼續促進設計知識交流及推廣，培育更多大學（University of Illinois）設計學院和荷本地創意及設計人才，並鼓勵支援設計企業

蘭代爾夫特理工大學（Delft University of家。為使本港於國際設計界保持一席之地，本Technology），亦有本地設計院校師資。

中心將尋求與本地、大中華地區、亞洲及國際同業機構更緊密合作，為創意業界帶來更多香港設計中心過去十五個月來努力不懈，推動
本地設計環境躍進嶄新領域。透過多元化的其他創業相關項目包括「設計創業培育計劃」，

計劃及活動，讓本港設計師、專業人士、學生

自2012年5月起，此計劃從香港科技園公司轉交

及年青人汲取新知識及新技能，市民大眾更

本中心管理，向有志創業的創意業界專才及設

了解設計於創造商業價值及提升生活質素的計企業家提供價格合宜的設計工作室，還有培

角色，同時鞏固香港作為世界級設計及創意

訓與交流機會。

交流及商業發展機會。

中心的地位。
此外，荷李活道前已婚警察宿舍現已順利展
為響應特區政府呈獻的「2012香港設計年」，

開活化工程，活化後的「元創方」將於2013年

本中心與合作夥伴同心協力，推動此為期一末開放，並由新成立的非牟利機構管理，本中

年的計劃，進一步促進香港發展成為亞洲首心亦為聯合營辦機構之一。活化後的宿舍將用

屈一指的國際設計及文化都會。香港設計年以作培育設計創業者，建立品牌並促進國際商「創意城市(設計)驅動」為題，展示本港設計

貿配對活動。此標誌性創意中心讓本中心得

師的成就，鼓勵專業及文化交流，將設計滲透

以善用自身的項目及教育資源，培育更多創意

Dr Edmund Lee 利德裕博士
Executive Director

於都市、生活、文化和經濟的訊息傳播開去。

專才及設計企業家。

行政總裁

13

DESIGN FOR

DESIGNERS
設計師“The capacity of designers to lead cross-disciplinary teams,
to understand users, to drive creative processes and to ask
questions nobody else would dare to ask, makes thecompetencies of designers
very valuable in problem solving processes.”
Kigge Hvid, CEO of INDEX: Design to Improve Life ®

20

Design For Designers 以設計師為對象的項目

Hong Kong Design Centre
Awards (HKDC Awards)
香港設計中心設計大獎

Design awards are acknowledged asimportant tools in promoting designawareness and in helping to develop
creativity. In view of this, HKDC runs
a diverse and influential awards
programme, known as Hong Kong Design
Centre Awards, which are supportedby CreateHK of the Commerce andEconomic Development Bureau, HKSAR.
Comprising prizes of Design for Asia (DFA)Award, Design for Asia (DFA) Student
Award, Hong Kong Young Design Talent(HKYDT) Award, Design LeadershipAward (DLA), World’s Outstanding
Chinese Designer (WOCD) and DFA
Lifetime Achievement Award (DFA LAA), a
new category this year, the annual HKDCAwards showcase design talents andbusiness leaders, recognise achievementsin the field and present opportunities forlearning and networking. The programme
is a testament to the dedication of HKDC
and the Hong Kong government insupporting the local design industry, andhelping to maintain Hong Kong’s role as adesign hub in the region.

local and international guests shared
the joy with the DFA Award, DFA Student
Award and HKYDT Award winners, while
three celebrated designers and businessleaders were awarded DFA LAA, DLA andWOCD in the HKDC Annual Awards Gala
Dinner on 2 Dec 2011.

設計獎項被公認為提高社會對設計的關注和培

DFA GrandAwards亞洲最具影響力
設計大獎

育創意的重要工具。有見及此，香港設計中心主
辦深具影響力的「香港設計中心設計大獎」，並獲得香港商務及經濟發展局創意香港贊助。
本年度「香港設計中心設計大獎」包括六個
獎項類別︰「亞洲最具影響力設計大獎」、「亞洲最具影響力設計學生大獎」、「香港青年設計才俊大獎」、「設計領袖大獎」、「世界傑出華人設計師」及新設立的「亞洲設計終身成就大獎」。這些年度大獎嘉許傑出的設
計才俊和商界領袖，對業界卓越成就予以肯

OLIVE定，並提供學習和建立人際網絡的良機。同Special Award for Technology
特別獎（科技）時見證了香港設計中心和香港政府對本地設
計界的全力支持，並有助鞏固香港成為亞洲
設計之都的角色。
2011年12月1日，冠蓋雲集的「香港設計中心設計大獎頒獎典禮」共頒發了「亞洲最
具影響力設計大獎」、「亞洲最具影響力設On 1 Dec 2011, the dazzling occasions of
HKDC Awards Presentation Ceremony
saw the presentation of a total of 155
awards to outstanding designers andstudents around the world. Over 500

計學生大獎」、「香港青年設計才俊大獎」
的155個獎項予來自全球的優秀設計師和學生。而在12月2日的「香港設計中心周年頒獎晚宴」，本地和海外嘉賓見證了三位著名
設計師和商界領袖獲頒授個人獎項榮銜。

Green-in-Hand Food Bank Brand & Packaging Design「掌生穀粒」糧商號 - 品牌及包裝設計
Special Award for Culture 特別獎（文化）Design For Designers 以設計師為對象的項目

Design for Asia (DFA) Award亞洲最具影響力設計大獎

的參選作品，涵蓋18個設計組別，分別屬於The judging panel of this year’s Designfor Asia (DFA) Award had a hard time
discerning the best from the very
good. The award, which received 728
entries from 25 countries, covered 18
design categories in four areas apparel and accessory design;communication design; product andindustrial design; and environmental
design - the winning entries showed
overall excellence and a distinct
Asian style, while also being acommercial success and creatingsocial impact in the region. This year,
a total of 133 awards were presented

including a series of 10 DFA GrandAwards, two Special Awards for
Culture and Technology, and 121 DFA
Category Awards.

Musashino Art University Museumand Library
武藏野美術大學美術館及圖書館

Truss-MeOpen Architecture Project
開的建築企劃

Paper Partition System
紙間隔系統

Shang Xia
上下

Yusuhara Wooden Bridge Museum
梼原木橋博物館

四大範疇：服飾設計、傳訊設計、產品及工
業設計，以及環境設計。得獎作品充份展現
卓越的設計理念，並富有獨特的亞洲風格，
既是一項商業成就，同時也為當地社會帶來

Since 2003, the DFA Award has beena pivotal platform to celebrate theachievements of designers and design
companies that have made significant
contribution to improve the quality ofliving in Asia.

正面影響力。本年度共頒發133項大獎，包括10個最高榮譽的設計大獎、兩個特別獎（文化和科技）及121項亞洲最具影響力創意組別獎。
自2003年起，亞洲最具影響力設計大獎一直是個舉足輕重的平台，嘉許致力改善亞洲生從芸芸優秀作品中挑選最出眾的設計，亞洲

活質素的設計師和設計公司，表揚他們的重

最具影響力設計大獎的評判團可謂費煞思大貢獻。

量。本年度大獎共收到728個來自25個國家

728 entries form
25 countries
來自25個國家728項參選作品
Tokyo Fiber Senseware

So…Soap
區區肥皂

21

22

Design For Designers 以設計師為對象的項目

DFA Award Exhibitions andRoadshows亞洲最具影響力
設計大獎 展覽和推廣活動

Design For Asia Award “Design For Asia
Showcase of 2011 Winners Award” Exhibition
at PageOne「給亞洲設計」展覽
亞洲最具影響力設計大獎 2011 得獎作品雲集 PageOne
16/2-12/3/2012

As many as 156,000 members of the
public and design enthusiasts visitedthe in-store exhibition that was held at
Page One in Times Square, Causeway
Bay. Showcasing designs createdby more than 30 winners of the DFA
Award 2011, the event allowed visitors
to see the creative talent of designers
in Asia.

18-26/3/2012

The event featured over 50 winning
designs from the DFA Award 2011. Heldat Linkbridge in Lincoln House, Quarry
Bay, the exhibition provided a source ofinspiration for some 19,200 visitors as
they appreciated the most outstanding
designs in Asia.
展覽於太古坊林肯大廈有蓋行人天橋展示
逾50件亞洲最具影響力設計大獎2011的優
秀作品，讓19,200名參觀者欣賞亞洲最優秀
的設計並從中獲取靈感。

銅鑼灣時代廣場葉壹堂書店內的展覽展出
亞洲最具影響力設計大獎2011的30多項得獎作品，讓逾156,000名公眾和設計愛好者
感到亞洲設計師的創作天分。

“Briefing Session Good Design 2012 &Design For
Asia Award 2012
Good Design 2012及亞洲最具
影響力設計大獎 2012 簡介會
Hong Kong - 4/5/2012
Japan - 15/5/2012

Organisers of the DFA Award and theGood Design Award (G-mark) gave twoseminars to introduce the competitions
to practitioners and students of design.
Around 80 past winners of the DFA
Award and participants of Design
Incubation Programme attended
the session in HK. Five G-mark pastwinners were present at the session
held in Tokyo.
亞洲最具影響力設計大獎與日本 Good
Design Award (G-mark)分別在香港和日本
合辦兩場簡介會，向設計業界和學生講解參
賽詳情。約80名亞洲最具影響力設計大獎
歷屆得主及設計創業培育計劃的成員出席
香港的簡介會。而五位G-mark的歷屆得主則親臨東京的簡介會分享經驗。

Design For Asia Award
2012 - Shenzhen
Focus Group

Beijing Briefing Session Design For
Asia Award 2012

亞洲最具影響力設計大獎 2012 深度交流會

亞洲最具影響力設計大獎說明會
31/5/2012

24/5/2012

Held at the Shenzhen Special Zone Press
Tower, the session gave an overview of
the DFA Award to design associationsin the city and media representatives.
The occasion also offered a setting
for learning about design trends inShenzhen and Hong Kong.

Designers and members of the press
found out more about the DFA Awardduring the session, which took place at
the Today Museum in Beijing. The event
was co-organised by HKDC and Art and
Design Publishing.
此說明會於北京今日美術館舉行，由香港設計
中心和藝術與設計雜誌社合辦，參與的設計

交流會於深圳報業大廈舉行，向深圳多個設

師和傳媒從中獲得更多亞洲最具影響力設計

計團體和傳媒代表介紹亞洲最具影響力設大獎的資訊。

計大獎，並講述深圳和香港的設計趨勢。

Design For Designers 以設計師為對象的項目

DFA Lifetime Achievement(DFA LA) Award亞洲設計終身成就大獎

Newly introduced this year, the DFA LA
Award pays tribute to individuals who
have made a life-long contribution
to the profession and to society.
Candidates must have worked with
passion and integrity throughout theirlives to score superior achievementsin the field of design. Kenji Ekuan,
the inaugural recipient of the DFA
LA Award 2011, is at the vanguardof humanist design. A firm believerthat the purpose of design lies inserving people - be they rich orpoor - Ekuan has been instrumental
in spearheading global design
trends. In 1957, he established
GK Design, a world-renowned

consultancy in Japan that is themastermind of notable products andinventions including the Kikkoman soy
sauce bottle, Yamaha motorcycles, theNarita NEX express train and the Akita‘bullet’ train.
Ekuan is the Chairman of
humanitarian organisation Designfor the World, and was the Presidentof the Japan Industrial Designers’
Association and President of theInternational Council of Societies ofIndustrial Design. For Ekuan, design
shouldn’t be limited to function andform. It has to harness the powerof creativity in order to generatesocial and economic value forthe mankind.

Kikkoman soy sauce bottle

本年度新設立的亞洲設計終身成就大獎，表揚終身為設計專業及社會作出貢獻的人士。
得獎者終其職業生涯均充滿熱誠，並秉持正道，在設計界成就斐然。2011年首屆大獎得主為日本的人本設計先鋒 - 榮久庵憲司。這位引領全球設計風潮的重量級人物深信不管
對象富或貧，設計的目的是為人服務。1957
年，他一手創辦國際知名的日本顧問公司
GK 設計集團，是多項經典產品和發明的幕
後主腦，當中包括萬字醬油瓶子、雅馬哈摩托車系列、成田特快及秋田「子彈」列車等。
榮久庵憲司是人道組織「為世界設計」的主席，曾任國際工業設計社團協會主席、世界
設計組織主席等要職。對他而言，設計不應
只限於功能和形式，設計應進一步發揮創意的潛能，為人類創造社會和經濟價值。

Yamaha motorcycles

the Narita NEX express train

23

24

Design For Designers 以設計師為對象的項目

Design Leadership Award (DL Award)
設計領袖大獎

The accolade commends corporate
leaders who have applied design to achieve
exceptional business success. Winning the
prize in 2011 was Robert Wu, Founder andChairman of Eslite Corporation in Taiwan
who has been a major force in nurturing a
thriving book culture in Taiwan and other
Chinese communities. With close to 40
bookstores in Taiwan, Eslite is the largest
and most important platform for launching
new books in humanities and arts in the
territory. About 100 million people visit thebookstores every year.

the company is involved in tourism, productdesign and real estate development.
Working with architects and designers,
Eslite seeks to create a unique interior
for each bookstore to reflect the spirit of
the community.

Eslite has become a cultural phenomenon.
Not only does the company offer an array ofbooks and magazines, it also hosts culturalactivities such as book launches, forums
and art exhibitions. Each bookstore is alandmark in the location in which it opens.
In addition to book-cum-lifestyle stores,

誠品是一種文化現象。公司不僅提供琳瑯滿目

此獎項表揚以設計取得非凡商業成就之環球企業領袖。2011年得主是台灣誠品書店創辦人暨
董事長吳清友。在他大力推動下，台灣和其他
華人社區的閱讀文化愈趨成熟。誠品在台灣有
近40家書店，是當地發佈人文和藝術書籍刊物
的最大平台。全台書店每年錄得約一億人次。

的書籍和雜誌，還主辦各式文化創意活動，如書籍發佈會、論壇和藝術展覽。每家書店都是區內的地標。除了是書籍兼生活文化用品商店，公司也涉足餐旅、產品設計和物業發展等多元
範疇。誠品更與建築師和設計師攜手，冀為每
家書店營造能反映當地社區精神的獨特環境。

World’s Outstanding
Chinese Designer (WOCD)

世界傑出華人設計師

Since 2003, WOCD honours designersof Chinese heritage, who display great
achievements within their own discipline.
Dato’ Professor Jimmy Choo, OBE, a
Chinese footwear designer from Malaysia
best known for his exquisite design andhand-made women’s shoes, is a household
name in the luxury fashion world. Beingawarded WOCD 2011, he was rightfully
honoured for his great artistic and creative
talent, as well as his contribution to thecommunity. Jimmy Choo, Founder andCreative Director of Jimmy Choo Couture,
has battled the odds to build a global
empire, producing women shoes known for
their perfection and precision. Famed formaking shoes for the late Princess Diana,
his beautiful creations have adorned thefeet of royalty and celebrities. He was the
only Chinese shoe designer to have his own
English name as the brand in the industry.

He organised a fashion show to help
Malaysia’s Central Charitable Fund.
He also funds shoe design courses atuniversities and offers student internships
in his London workshop. Choo is no
doubt a perfect role model for future
generations of young Chinese designers.
自2003年起，世界傑出華人設計師大獎致力
表揚在個人專業成就非凡、致力投身社會服
務的華裔設計師。深諳鞋履設計藝術及精巧
手藝的馬來西亞華裔鞋履設計大師周仰傑(Jimmy Choo)享譽全球時裝界，憑藉藝術創意和對社會的貢獻，獲得本年度世界傑出華人
設計師榮譽。周仰傑是 Jimmy Choo Couture
的創辦人和創意總監，他克服重重障礙在全球
建立鞋履王國，為女士度身訂造風格獨特，並以完美和精準舒適見稱的鞋子，深受皇室成員和名人喜愛，曾是英國已故戴安娜王妃的御用鞋履設計師，是業內唯一擁有以自己英文名
字為鞋履品牌的華裔設計師。周仰傑回饋社會不遺餘力，曾創作限量版的粉紅絲帶鞋獻給

Choo is dedicated to giving back to thecommunity. He created the limited
edition Pink Ribbon shoes honouring The
Breast Cancer Research Foundation.

乳癌研究基金會；也為馬來西亞中央慈善基金
籌辦時裝展覽，並資助大學的鞋履設計課程，
並在倫敦工作室為學生提供實習機會。他無疑是所有華人設計師後輩的完美楷模。

Design For Designers 以設計師為對象的項目

Hong Kong Young Design Talent(HKYDT) Awards
香港青年設計才俊大獎

Launched by the Innovation andTechnology Commission of the Hong
Kong government in 2005, the awards
offer local budding design practitioners
and design graduates the opportunity toreceive training overseas or get involvedin the work of renowned design firms.
Four grand prizes were given out in 2011.
The DesignSmart Young Design TalentAward went to two practising designers:
Chris Cheung, a new media and interaction

designer, and photographer Topaz Leung.
The two winners received HK$500,000
each, sponsored by Create Hong Kong, theGovernment of HKSAR, and took part in an
overseas work attachment experience forat least six months.
Wong Chor-kiu, a graduate of The
Polytechnic University of Hong
Kong majoring in visual design, won
the PolyU School of Design Talent
Educational Award. Tse Yan-lamb, who

graduated with a Higher-Diploma in
Product Design from the Hong Kong
Design Institute, scooped the HKDI
Young Design Talent EducationalAward. Wong and Tse each received
HK$250,000 sponsorship from PolyU
and HKDI in support of their pursuitof design studies overseas. Designers
Hamlet Au Yeung, Nicolas Cheng, Jacky
Tong and Aries Sin, as well as design
graduates Jovi Liu and Frankie Au
received the Special Mention Award.

Cheung Hon-him, Chris
張翰謙

Leung Wing-shan, Topaz
梁詠珊

DesignSmart Young Design Talent Award
設計智優青年設計才俊大獎DesignSmart Young Design Talent Award
設計智優青年設計才俊大獎Wong Chor-kiu
黃楚橋

Tse Yan-lamb
謝欣霖

PolyU School of Design Talent Educational Award
香港理工大學設計學院青年設計才俊教育大獎

HKDI Young Design Talent Educational Award香港知專設計學院設計才俊教育大獎

香港青年設計才俊大獎由香港特區政府創新科技署於2005年創立，為新晉本地設計師和設計畢業生帶來難能可貴的良機，前往海外進
修或於著名設計公司實習。2011年共頒發了四大獎項。
「設計智優青年設計才俊大獎」由兩位在職設
計師奪得，分別是新媒體和互動設計師張翰謙以及攝影師梁詠珊。兩位得獎者分別獲香港
特區政府「創意香港」贊助港幣50萬元，年內
到海外作為期不少於六個月的實習。
另外，香港理工大學視覺傳意設計畢業生黃
楚橋，則獲頒「香港理工大學設計學院青年設
計才俊教育大獎」。此外，香港知專設計學院
產品設計高級文憑畢業生謝欣霖榮獲「香港知專設計學院設計才俊教育大獎」。二人分別獲香港理工大學設計學院及香港知專設計學院贊助25萬港元，年內到海外的設計學院深造。設計師歐陽韋漢、鄭嘉智、湯文舜和冼美
玉，以及設計畢業生廖國威和區卓勳，則獲得
優異獎。

25

26

Design For Designers 以設計師為對象的項目“Hong Kong Young Design Talent Awards” Exhibition
香港青年設計才俊大獎展覽
4-6/6/2012

The Covered Piazza of Times Square in
Causeway Bay teemed with young people
during the period of the exhibition to viewthe designs by winners of the HKYDTAward 2011 and to enquire about theapplication process for the awards in2012. It attracted about 14,000 visitors.
展覽期間，銅鑼灣時代廣場的有蓋中庭吸引大批年青人觀賞香港青年設計才俊大獎2011得
主的優秀設計，更可了解2012年度大獎的報名詳情。展覽錄得約14,000參觀人次。

Design for Asia Student Award亞洲最具影響力設計學生大獎

The Assemblage of Irregular
Pieces - A Mimic of Nature(Japan)不規則的碎片組合 - 模仿自然（日本）Ayano Senzui
泉水綾乃

Young people are blessed withboundless imagination and a flair
for experimentation. The Designfor Asia Student Award encourages
students to combine creativity withinformed study of the world, such as
the market place, new technologies,
the changing political landscape andthe environment. All participating
students were nominated by theuniversity or design institute they wereenrolled in at the time of application.
A total of 63 submissions from
more than 29 institutes across Asia
were received. Twelve teams wereshortlisted for the finals in Hong Kong,
where they presented to the judging
panel consisting of distinguishedlocal and international experts. Ayano
Senzui from Tama Art University inJapan won the award with her work,“the assemblage of irregular pieces A mimic of nature”. Among the 11
finalist designs were from universities
or design institutes in HK, Mainland
China, Japan, Taiwan and India.
年青人的想像力無邊無際，有勇於嘗試實踐的天賦。亞洲最具影響力設計學生大獎鼓勵
學生以創意結合世界視野，理解例如市場動向、新興科技、政局變化及全球環境與我們的關係。所有參加學生均由就讀的大學或設計學院提名。本年度，逾29所亞洲院校共63個參
賽單位呈交了他們的得意之作，其中12支入圍
隊伍在香港參與最終選拔，向本地和海外專
家組成的評判團闡述設計理念。日本多摩美術大學的泉水綾乃憑藉作品「不規則的碎片
組合 - 模仿自然」贏得桂冠。其餘十一支入圍
組別分別來自香港、中國、日本、台灣和印度的設計院校。

Design For Designers 以設計師為對象的項目

Since 1/5/

2012

Design Incubation Programme(DIP)

設計創業培育計劃Many budding Hong Kong designers
face the daunting challenge of a lack of
all-round support in developing their own
creative business Since 2006, Design
Incubation Programme (DIP) aims topromote business startups in designand creative industries and nurture andsupport resourceful design-preneurs.
The DIP, a two-year non-profit making
programme funded by Create Hong Kongof the HKSAR government, was run by theHong Kong Science and Technology Parks
Corporation until HKDC took over its
administration from May 2012 to continue
to nurture and support resourcefuldesign-preneurs. Participants are
drawn from different fields of design,from product, fashion and branding andpackaging, to jewellery, visual/spatial
arts, media and communication, tointerior and architecture.

organisations, academic institutes andprofessional bodies, as well as potential
business partners.
57 incubatees graduated from the DIP
between Jan 2006 and the end of April
2012, and 40 incubatees have remained in
the programmes with HKDC in the year.
尋覓租金相宜的辦公室或工作室開展創業之路，對很多香港設計師來說是一大挑戰。自2006年推出的設計創業培育計劃，旨在鼓勵
設計和創意業界的創業者，培育和支援具潛力
的設計企業家。此為期兩年培育計劃由香港
特區政府創意香港的資助，自2006年由香港
科技園公司營運，香港設計中心從2012年5月
起接手管理。參加者均來自不同設計範疇，包括產品、時裝、品牌及包裝、珠寶、視覺或空間
藝術、媒體與傳意、室內設計及建築等。
成功申請者（培育公司）在計劃期間將獲得多方面支援，包括可享有辦公室的租金資助、業Throughout the incubation period,
successful applicants, or “incubatees”,
enjoy assistance in various areas.
They are provided assistance in
office premises, support in businessdevelopment and the opportunity to attend
tailor-made training programmes. They
also go to networking sessions regularly
where they meet members of industrial

100

Design Companies
Under Incubation
家設計公司接受培育

務發展的支援，以及參與量身而設的培訓課程。他們還可定期參與交流活動加強人際網絡，與業界組織、學術機構和專業團體會面，並接觸潛在的商業夥伴。
自2006年1月至2012年4月底，共57家培育公司完成設計創業培育計劃。香港設計中心接手管理後，本年度此計劃下共有40家培育公
司參與。

27

28

Design For Designers 以設計師為對象的項目

Alumni from
Design & Creative
Business
設計及創意業界之學員
2008-2011120+
成功創業和營商不單倚仗創意和點子。香港
設計中心與香港中文大學創業研究中心繼續合辦第五屆志在創業 - 設計與創意工業證書

6/5-22/10/

The 5th intake -2011

課程，冀加強本地設計師的商業思維。首場講座暨課程簡介會率先於2011年5月6日舉行，向已創業或有意創業的設計師和創意專才預告2011 Entrepreneurship for Design & Creative
Business Certificate Programme

課程的精彩內容。

第五屆 志在創業 - 設計與創意工業證書課程 2011

企業的一天考察活動，也簡稱為「7+1」課程。

It takes more than a creative mind to
thrive in the creative business. To help
sharpen the business acumen of local
designers, HKDC organised the 5th
intake for the Entrepreneurship For
Design & Creative Business Certificate
Programme, in collaboration with
the Centre for Entrepreneurship of
The Chinese University of Hong Kong
(CUHK). The Seminar cum Information
Session held on 6 May 2011 provided
details of the programme to interested
parties including designers and creative
professionals who had their own businessor were planning to start one.
Known as “7+1”, this programme iscomprised of a series of seven businessmodules and one full-day field trip todesign enterprises in Pearl River Delta(PRD) regions. Entitled “7 steps to
Build Your Business”, the seven taught
modules related to design management
methods ranging from branddevelopment and marketing to financial

management, enable participants
to gain a deeper understanding of
the commercial knowledge. The 20
participants were instructed by Bernard
Suen, Project Director of CUHK Center
for Entrepreneurship and nine successful
designers and entrepreneurs wereinvited to share experience on managing
creative business, such as architect andinterior designer Steve Leung, Sunny Kok,
GreenTomato and Dewitt Chik, Founder andProject Director of Witt Design Network.

課程包括七個單元工作坊和珠江三角洲地區
為培養全面的設計企業家，多個工作坊將設
計管理方法分為七個單元，涵蓋品牌發展、市場推廣及財務管理等，藉此傳達重要的商業洞見。今屆課程共有20名學員報讀，由中大創業研究中心項目總監孫耀先主講，並邀得九位
本地傑出設計師及企業家擔任嘉賓講者，分享管理創意業務的成功經驗，包括建築師及室內設計師梁志天、 GreenTomato 行政總裁
Sunny Kok 和 Witt Design Network 創始人及項目總監植觀賢等。
另外，於10月22日舉行的深圳一日創意工業考
察團，讓學員實地考察深圳頂尖的設計公司，
了解珠三角地區設計界的最新發展。他們參

On 22 October, the participates joined
the One-Day Visit to Shenzhen top design
firms in the city and learnt of the latest
development of design in the PRD region.
The companies included Kan & Lau Design
Consultants and Bi Xuefeng Graphic
Design Consultant. They also had thechance to meet Feng Jiamin, Chairman of
the Shenzhen Creative Design Intellectual
Property Association and the Shenzhen
Graphic Design Association.

觀了靳與劉設計顧問（深圳）有限公司和畢學
鋒設計顧問機構，並與深圳市創意設計智慧
財產權促進會會長馮家敏以及深圳平面設計
師協會交流。

The 6th Intake -2012 Entrepreneurship for Design & Creative
Business Certificate Programme

第六屆 志在創業 - 設計與創意工業證書課程 2012
Following the success of the 5th
intake for “7+1” Programme in2011, HKDC recruited for the 6th
intake in 2012. The information
session was held on 3 May 2012. In
addition to design professionals, theprogramme attracted individuals withan entrepreneurial mind and those
who were interested in design andcreative business opportunities in the
PRD region. Launched in June, the
6th intake enrolled 34 participants, inwhich 14 members are incubatees of
Design Incubation Programme.

3/5-8/9/2012
繼2011年第五屆志在創業 - 設計與創意工業
證書課程大獲好評，香港設計中心於2012年

推出第六屆課程，並於2012年5月3日舉行課程簡介會。除了設計及創意業專才，課程對象還
包括對珠三角地區創意商機有興趣之士。今屆課程於6月展開，共有34名學員報讀，其中14人來自設計創業培育計劃下的設計公司。

Design For Designers 以設計師為對象的項目

29-31/7/

2011

Design Mart 2011
設計市集InnoCentre in Kowloon Tong turned
into a vibrant marketplace during thethree days of Design Mart 2011, whenmore than 100 budding designers
launched their works and brands tothe public. The event featured 76 stalls
showcasing and selling an eclectic
range of items, drawing a record ofover 5,000 visitors. Vendors had theopportunity to collect immediate
feedback from customers, and visitors
having chatted with the designers cameto appreciate their products even more.
Design Mart 2011 was organised by
HKDC and its sister organisation, Hong
Kong Ambassadors of Design.
為期三天的設計市集2011，令九龍塘創新中心搖身一變成為熱鬧躍動的嘉年華。逾100名
新進創意人，共76家設計單位在此向公眾展示
自家創作和品牌，並售賣林林總總的設計精品，創下逾5,000人次的入場紀錄。參展設計師有機會獲得顧客即時的反饋意見，大眾也藉此可與設計師交流和仔細鑑賞各種創新產品。設計市集由香港設計中心和其姊妹機構
香港設計大使合辦。

Design Mart Training Course The M.A.R.T. (Make A Real Talent!)
設計創業培訓課程
18/6/2011 & 27/8/2011

Design Mart didn’t just provide a vending
platform for designers to strut theirstuff, but also the training to preparethem for a successful start in business.
In collaboration with the Center for
Entrepreneurship at the Chinese Universityof Hong Kong, HKDC introduced 2 sessionsof training course in June and August 2011
for 20 Design Mart participants to learn theropes of running a design start-up froma seasoned coach with experience in thecreative, ICT and education industries.
設計市集不僅為設計師提供展示作品的買
賣平台，還提供有助他們成功創業的培訓課程。香港設計中心與香港中文大學創業研究
中心合作，分別於2011年6月和8月為20名設
計市集參加者舉辦兩節培訓課程。由創意、
資訊科技界和教育界的資深導師指導學員開辦設計公司的要訣。

5,000+

Visitors
入場人數

66%

29

30

Design For Designers 以設計師為對象的項目

Deploying Design and Creativity to Transformand Upgrade Enterprise:

29/7/

2011

Business Matching Event

設計及創意促進產業轉型升級︰業務對接會
The event allowed designers who
participated in Design Mart to make initial
contact with Hong Kong manufacturing
companies based in Dongguan that werelooking to improve their business, upgrade
and transform the industry throughinnovation and design, a move financiallyencouraged by the Dongguan Municipal
Government. The networking event, which
attracted a turnout of 100 Design Mart
vendors and 50 potential business partners,
was a collaborative effort between HKDC,

the Hong Kong Productivity Council andthe Dongguan Foreign Trade & Economic
Cooperation Bureau.
在東莞設廠的香港廠家均銳意通過創新和設
計來改善業務，升級轉型。東莞市政府更對此類產業轉型提供資助，以示鼓勵。此業務對接會讓設計市集參展單位與東莞廠家初步接觸，有望共同尋找轉型商機。是次對接活動由香港
設計中心、香港生產力促進局和東莞市外經貿
局合辦，共有100名設計市集的設計師和50名
具潛力的商業夥伴參與。

18/2/

2012

Excellent Design & e-Marketing
Opportunity for “Designpreneurs”
郵票設計與網上銷售全攻略
Knowing how to promote a productto target customers is a skill many
designers have yet to master. The
free seminar organised by HKDC
and the Hongkong Post helped some
100 participants explore business
opportunities in stamp design andshowed them how they can make useof the ShopThruPost on-line platform
to build their business. The participantsalso acquired ways to expand productsales and marketing channels both
locally and internationally and identify
cost-effective distribution channels.

不少設計師都希望進一步掌握推廣產品給目
標顧客的要訣。是次免費講座由香港設計中
心和香港郵政合辦，助100名參加者探索郵票
設計的商機，並介紹如何運用「樂滿郵」網上
平台建立事業。參加者也能從中掌握如何擴展
本地和國際營銷市場和提高產品銷量，並尋找更具成本效益的分銷渠道。

Design For Designers 以設計師為對象的項目

HKDC Library
香港設計中心圖書館A series of new initiatives were carriedout this past year to improve the servicesof the HKDC Library. The new “Asia
Design Magazine” section houses avast collection including materials from
Hong Kong, Mainland China, Taiwan,
Japan, Thailand, Korea and Australia.
Meanwhile, the “Book & Publication
Feature” section shares the latest titles
with library users under various themes
such as “International Typography”,“Chinese Culture & Design” and“Universal & Inclusive Design”.

media. The HKDC library has been at
the service of design professionals,
students and the general public since2008. By the end of 2011, the library
had a collection of more than 1000
design-related books and 84 titles ofinternational design magazines.
香港設計中心圖書館本年度推出的多項措施
令服務更臻完善。新設的「亞洲設計雜誌」
專區匯聚大量香港、中國、台灣、日本、泰國、韓國和澳洲等地的刊物。此外，新增的「書籍專題」專區向圖書館訪客介紹最新
館藏，多元化的主題包括「字體設計」、

Library facilities were also enhanced.
More space was created for storing
books and the computer book searchsystem was upgraded. Electronic
resources were expanded to include
features such as design videos. The
library uses social media platforms
to keep users informed of new books
and magazines, feature topics,
interesting case studies and otherinformation. Over 2000 people arefollowing the library through social「中國文化與設計」和「通用及共融設計」。
圖書館的設施今年更為優化，包括藏書空間大大增加，為搜索書籍的電腦系統升級，而且擴充電子資源內容，加入設計影片等資訊。圖書館亦通過社交媒體平台，分享新書、
雜誌、專題及有趣的設計案例。目前逾2,000
名用戶通過此類平台獲取圖書館的最新消息。香港設計中心圖書館自2008年起一直服務專業設計師、學生及公眾。至2011年底，圖
書館收藏超過1,000本設計相關書籍及84種
來自世界各地的設計雜誌。

Hong Kong Design Directory
香港設計指南HKDC is committed to promoting “madein-Hong-Kong” designs both locally andabroad. The Hong Kong Design Directory
is a complimentary online platformthat aims to raise the profile of thedesign industry in Hong Kong, enhance
public appreciation of design, build
networks among local and overseas
design practitioners, and strengthenbusiness connections with users.
First-of-its-kind in Hong Kong, thedirectory boasting 21 design categories
was upgraded in March 2012 to offer

worldwide users of design services
quick and easy access to information
about Hong Kong design companies.
香港設計中心致力於本地和海外推廣「香港製造」的設計。香港設計指南是一個免費的
網上平台，旨在提升香港設計界的專業形象，
加強公眾對設計的鑑賞能力，促進本地與海外設計從業員之間的聯繫，並加強指南用家
與商界之間的聯繫。指南在香港屬首創，涵
蓋21個設計類別，在2012年3月推出加強版，
讓世界各地的設計服務用家更快更易地獲取
香港設計公司的相關資訊。

www.designdirectory.hk

31

DESIGN FOR

BUSINESSAND
PUBLIC SERVICE
商界和公營機構“Whether it is technology, graphics, advertising or
merchandising, the ultimate goal of design is to serve
people and care for people.”
Robert Wu Ching-yu, Founder and Chairman of Eslite Corporation

34

Design For Business And Public Service 以商界和公營機構為對象的項目

Dieter Rams
German design legendary德國設計界殿堂人物

Business of Design Week
28/11- 3/12/(BODW) 2011
 011
2
設計營商周 2011

Concurrent
events

同期活動

12

Design is a planning and development
process of turning ideas into new
products, services and systems, aswell as creating value for business,
industries and community, that lead tobetter living. A society becomes mature
only when there is good design.
Since 2002, Business of Design Week
(BODW), a flagship event of HKDC,
has brought together a high-wattage
lineup of local and international
designers and business leaders whoshare their successes and approaches
to innovation. An Asia’s leading annual
event dedicated to design, innovation
and brands, BODW attracts people
from all walks of life, including
designers, business executives, policy
makers, academics, students andmembers of the public. In its 10th

year, the week-long event prominently
features BODW Forum, the glittering
HKDC Annual Awards Gala Dinner,and an astonishing array of impressive
outreach programmes, conferencesand exhibitions, totally with 12
concurrent events. It also provides
a precious platform for participants
to stay abreast of the latest global
design trends, know-how to applying
design in business in order to generatebusiness opportunities, and staycompetitive amidst the ever-changing
commercial environment.
The Partner Country concept was
introduced in 2004 with the purpose topresent the strength of design of partnercountry and Hong Kong and encourage
future collaboration. This year, thepartner country was Europe’s economicDesign For Business And Public Service 以商界和公營機構為對象的項目

Participants參加者

98,000+powerhouse, Germany, a pioneer in
automotive, product and architecturaldesign. In line with the theme “Brand
New Germany”, Deutschland’s mostcelebrated design masters shared thecreative idea behind their works. It
also showcased a spectacular lineup
of about 113 internationally renowned
business and design leaders from allparts of the world.

計大師和商界翹楚來港，分享成功案例和設
計方略。作為亞洲區內設計、創新和品牌界別
首屈一指的國際盛事，設計營商周匯聚不同領域的參加者，包括設計師、企業家及商界領
袖、政策制定者、專業人士、學者、學生和公眾。踏入第十屆，為期一星期的重點活動包括
設計營商周論壇、香港設計中心周年晚宴、及連串外展節目、研討會和展覽，共12項同期活動。讓參加者緊貼全球最新設計趨勢，了解於商業上應用設計，從而開拓商機及在瞬息萬
變的營商環境保持競爭優勢。

BODW 2011 attracted over 98,000
participants to learn, share andnetwork. More than 260 regional
and international media covered thissignature event. It was announced that
Denmark will be the partner countryof BODW 2012.

自2004年起，設計營商周推行了夥伴國概念，
冀在兩地互相展現夥伴國的設計強項和香
港的傑出設計，以及鼓勵雙方未來進一步合作。今年的夥伴國為歐洲經濟龍頭 - 德國，其汽車、產品及建築設計聞名於世。配合主題

Fritz Frenkler
German celebrated industrial designer
德國著名工業設計師「全新德國」，一眾德意志殿堂級設計大師聚



首香港分享創新洞見。同時，來自全球各地約設計是籌劃和發展的過程，能把意念轉化為

113位國際級商業及設計領袖雲集香江，展示

新產品、服務和系統，同時能為業界、工商界

卓越設計成果。

和社會創造價值，從而提升生活質素，優良的設計更能促進社會發展。

設計營商周2011成果豐碩，共吸引逾98,000

設計營商周是香港設計中心的旗艦項目。自媒體報道活動盛況。在家具工藝設計享譽盛

2002年起，每年薈萃本地及環球最頂尖的設

名的丹麥將會是設計營商周2012之夥伴國。

人前來學習和交流聯繫，而且獲逾260家中外The Guest of Honour, Donald Tsang, Chief Executiveof HKSAR (centre), Victor Lo, Chairman, Boardof Directors of HKDC (4th from the right), Stefan
Kapferer, State Secretary of Germany’s Ministry of
Economics and Technology (4th from the left), Werner
Lauk, German Consul-General in Hong Kong (3rdfrom the right) unveiled BODW 2011 in the Opening
Ceremony with the co-organisers.
主禮嘉賓香港特區政府行政長官曾蔭權（中）聯同本
中心董事會主席羅仲榮（右四）、德國聯邦經濟及科技局副部長Stefan Kapferer（左四）、德國駐港領事
Werner Lauk（右三）及一眾協辦機構代表及嘉賓，為Heritage & Design
文化承傳與設計「設計營商周2011」揭幕。

35

36

Design For Business And Public Service 以商界和公營機構為對象的項目

Shigeru Ban 坂茂Japanese architecture innovator
日本建築界先驅

BODW FORUM
設計營商周論壇

The BODW Forum covered 2 plenary
sessions and eight tracks over threedays. They were: Brands & Design;
Communications & Design; Space &Design; Automotive & Design; Fashion& Apparel; Product & Design; Culture& The City; and Heritage & Design.
“Heritage & Design”, a new track to
the event that featured speakers fromboth sides of the straits who exploredthe issues faced in preserving
Chinese traditions.
The Forum featured influential
designers and business leaders.
Participants brimmed with excitement
as industrial design legendary Dieter
Rams gave the opening speech in the

1 - 3/12/

2011

Plenary Session. They were equallyattentive to other celebrated speakers
from Deutschland such as productdesigner Fritz Frenkler, architect
Werner Sobek and Ole Scheeren,and “the godfather of multimedia”
Joachim Sauter. The masterminds fromrenowned German brands including
Audi, BMW, Hugo Boss, Jil Sander,
Mercedes-Benz, Miele and Porsche
Design shed light into nurturing acreative brand management culture.
Also featured in the BODW Forum wereinternational masters, such as Antonio
Citterio, Bjarke Ingels, and Anthony Lofrom RENAULT in France. The forum
wrapped up with an inspiring speech by
Japanese architect Shigeru Ban.

Stefan Sielaff
Head of Audi Design奧迪股份公司首席設計師

為期三天的設計營商周論壇，涵蓋兩個重點
會議及八個專題討論環節，包括：品牌與設計、傳訊與設計、空間與設計、汽車與設計、
時尚與服飾、產品與設計、西九文化與大都
會、文化傳承與設計。今年新設的「文化傳承與設計」專題討論，雲集兩岸三地專家探討
中國傳統文化的保育議題。
一如既往，論壇邀請多位在國際上極具影響
力的設計大師及商界領袖作演講嘉賓。其中，德國工業設計宗師 Dieter Rams 在重點
會議上的演講，為論壇揭開序幕，令在場人
士雀躍萬分。其他著名講者包括德國產品設
計師 Fritz Frenkler、建築師 Werner Sobek
和 Ole Scheeren，以及「多媒體教父」
Joachim Sauter 等。另外，從多位德國品
牌靈魂人物身上，參加者可了解成功品牌
背後的創新管理文化。品牌代表包括奧迪  
（Audi）、寶馬（BMW）、Hugo Boss、
Jil Sander、平治（Mercedes-Benz）、
Miele以及保時捷精品（Porsche Design）
等。其他擔任講者的設計大師有Antonio
Citterio、Bjarke Ingels 及法國 RENAULT
的羅偉基等。壓軸講者日本建築師坂茂的精
彩演講為今年的論壇劃上完美句號。

Design For Business And Public Service 以商界和公營機構為對象的項目

25/11 - 11/12/

2011

BODW Concurrent Event
設計營商周同期活動

DETOUR 2011
From sculptures made from recycledmaterials, and exhibitions featuring
works of eco art, to workshops showing
how to lead a green lifestyle, DETOUR
2011 stimulated thinking about
excessive consumerism and advocatedsustainable living. Organised by Hong
Kong Ambassadors of Design, a notfor-profit group and sister organisationof HKDC, DETOUR aims to increase
public awareness and appreciation of thevalue and beauty of design and to help
establish Hong Kong as a creative hub
in the region. Detour 2011 was centredon the theme “Use-Less”. More than
50,000 people took part in the 17-day
programme that comprised more than
100 events including performances,
conferences and forums held at theFormer Police Married Quarters on
Hollywood Road, Central.
設計遊通過回收物料製成的雕塑、環保藝術展覽以及綠色生活工作坊，帶領大家對過度
消費作出反思，提倡可持續的生活方式。由非牟利的香港設計大使（香港設計中心姊妹機構）籌辦，設計遊旨在讓公眾更深入認識
和鑑賞設計的價值和美感，藉此鞏固香港作為區內創意之都的地位。歷時17天的設計遊2011以「Use-Less」為題，網羅超過100項
活動，包括表演、會議、論壇等，於中環荷里
活道前已婚警察宿舍舉行，共有超過50,000人參與 。

BODW Concurrent Event
設計營商周同期活動

Technology for
Design Seminar 201128/11/

2011

科技與設計研討會

Integrating digital technology into theirwork has become a must for designers
and entrepreneurs. With a click of themouse, consumers pick and choose
what they want to buy online, while
marketers promote their products andcollect feedback from blogs and social
media sites. Addressing the timely topic,
Hong Kong Design Centre debuted theTechnology for Design Seminar under thetheme “Digital Marketing for Design andBusiness”. The half-day seminar, attended
by over 500 participants, featured
Eden Lau, Chief Operating Officer
and Co-founder of BRANDTOLOGY in
Singapore, who gave an overview of digitalmarketing, and Ronald Lenz, Co-founderand CEO of Dutch firm 7scenes, whose
presentation on the power of mobile
marketing strategies offered plenty offood for thought. On panel discussion,
representatives from industries andbloggers examined how digital marketingis shaping marketing trends.
現今的設計師和企業家，每每需要在創作裡
融合數碼科技。消費者只消通過一隻滑鼠，在彈指之間便能於網上任擇心頭所好，另一方面
營銷人員也藉著網誌和社交媒體網站推廣產品和收集意見。因應這個行內最熱忱的話題，
香港設計中心首次主辦半天的科技與設計研討會，主題為「數碼市場學、設計與營商」，共有超過500人參與。來自新加坡的品智網絡科技有限公司首席營運總監兼創辦人劉偉良介
紹了數碼市場的概況，荷蘭公司 7scenes 創辦人兼首席行政總監 Ronald Lenz 則解構流
動通訊在行銷策略中發揮的影響力，啟廸不
少與會者。另外，對談討論環節上，業界代表
和博客從多角度探討數碼市場推廣如何改變
市場推廣的趨勢。

37

38

Design For Business And Public Service 以商界和公營機構為對象的項目

29 - 30/11/

2011
BODW Concurrent Event
設計營商周同期活動

DesignEd Asia Conference 2011
設計教育亞洲會議 2011
What should students do to move into
the design profession successfully? In
what ways can practitioners stay on
top of industry developments? How canacademics turn research into design
solutions? These were some of thequestions addressed at the DesignEd
Asia Conference 2011. Convening under
the theme “Education into Industry:
Collaboration, Transition, Mutation”,
the two-day event consisted of a seriesof presentations, workshops andpanel discussions, and drew over 470
participants. The speakers included
Volker Albus, Professor of Product
Design at the Karlsruhe Universityof Arts and Design, Michael Erlhoff,
Founding Dean of the Koln International
School of Design, and leading Hong
Kong designer Kan Tai-keung. The
conference was organised by Hong Kong
Design Centre, the School of Design atthe Hong Kong Polytechnic University
and the Hong Kong Design Institute.

畢業生怎樣才能成功投身設計界？從業員又可如何走在業界之先？學者怎樣才能把研究轉化
為設計方案？這些問題都可以在設計教育亞洲會議2011中找到答案。為期兩天的會議以「從設計教育到實踐︰協作、轉變、革新」為題，
設有一系列專題演講和工作坊，共有470人參
與。講者包括 Karlsruhe University of Arts
and Design 產品設計教授 Volker Albus、科隆國際設計學院創院院長 Michael Erlhoff
以及香港資深設計師靳埭強。會議由香港設
計中心、香港理工大學設計學院和香港知專
設計學院合辦。

30/11/

2011
BODW Concurrent Event
設計營商周同期活動

BrandAsia Conference 2011
品牌亞洲會議 2011

Under the theme of “Brand Managementin Asia”, discussions of how to build, growand sustain a brand in this part of theworld took centre stage at BrandAsia
Conference 2011. Among the speakers
who took stock of the challenges andopportunities of brand management in
Asia were Phil McAveety, Executive Vice
President and Chief Brand Officer ofStarwood Hotels and Resorts Worldwide;
David Au, Group Chief Marketing Officer

of Hong Kong-based Trinity Limited;
Jean-Michel Dumont, Chairman of Ruder
Finn Asia Limited in the United States;
and Simon Tye, Executive Director of
French company Ipsos in Hong Kong.
They spoke about issues such as how
the luxury markets in Mainland China
and Asia differ and the preferences ofChinese consumers. The conference
boasted the participation of more than
470 designers and marketers.

品牌亞洲會議2011以「進軍亞洲的品牌管理」
為主題，探討如何在亞洲創建、孕育和持續
發展品牌。就亞洲品牌管理的挑戰和機遇發表演說的講者包括喜達屋酒店及度假村
國際集團行政副總裁兼首席品牌官麥凱威、
香港利邦控股有限公司首席市場推廣總監
歐宏基、羅德公共關係亞洲有限公司主席
杜麥克、法國公司易普索（香港）資深研究
總監鄭文良等。討論的課題包括中國與亞洲的奢侈品市場差異以及中國消費者的喜好。會議有超過470名設計師和市務營銷
人員參與。

Design For Business And Public Service 以商界和公營機構為對象的項目

BODW Concurrent Event
設計營商周同期活動

Shenzhen Industrial
Design Forum

30/11/

2011

深圳工業設計論壇

Mainland Chinese companies havemade leaps and bounds in the world of
manufacturing. To help them further
unlock their business potential, HKDC
and the Shenzhen Industrial Design
Profession Association hosted theShenzhen Industrial Design Forum at
Marco Polo Hotel in Shenzhen, in its
third year, featuring renowned design
companies from Hong Kong, Germany,
Finland and the United Kingdom. The
one-day event recorded an attendanceof 375 participants from mainly small
and medium-sized enterprises inShenzhen, who were eager to findout how design can help them create
new products, generate lucrative
opportunities and produce fatter profits.
中國的製造業發展成熟，在世界上傲視同儕，為協助這些企業進一步發揮商業潛能，
香港設計中心和深圳市工業設計行業協會
第三年合辦深圳工業設計論壇，廣邀香港、德國、芬蘭和英國著名的設計公司代表到深圳馬哥孛羅酒店發表創見。一天論壇吸引375人參加，主要來自深圳的中小企，他們熱
切尋求有效途徑，如運用設計協助開發新產
品、建立營商良機、以及提高盈利。

BODW Concurrent Event
設計營商周同期活動

1/12/

Global Design Network (GDN)

2011

國際設計組織聯席會議
Collaboration is a buzzword in thedesign industry these days, and rightly
so. It is often when creative minds
come together and share ideas theninnovation blossoms. Tapping into thepower of collaboration, Hong Kong
Design Centre and the Hong Kong
Trade Development Council arranged
the GDN, an international network
whose members are design promotion
organizations. Stepping into its 7thyears, 120 representatives of morethan 38 international design promotion
organisations from Hong Kong, China,
Taiwan, Japan, Singapore, USA andEurope, etc attended GDN. The meeting
consisted of a luncheon entitled“Promoting Strategic Use of Design” anda roundtable on “Advanced International
Cooperation”. The participants discussed
working together on design competitions
and exhibitions.

近年「協作」一詞在設計界大行其道，那也是順理成章。每當富創意的人聚首一堂，交流意念，自然能迸發出創新的火花。香港設計
中心和香港貿易發展局同樣發揮協作力量，
合辦國際設計師聯席會議。這個國際性的網絡，其成員均來自世界各地的設計推廣機構。
會議踏入第七屆，邀請了逾38家國際設計推廣機構的120名代表參加，他們分別來自兩岸
三地、日本、新加坡和歐美等地。會議安排了
午餐會，主題為「推廣運用策略性的設計」；
還有圓桌會議，主題則為「進階國際性合作」。
參與成員商討了未來的設計比賽和展覽的合
作事宜。

39

40

Design For Business And Public Service 以商界和公營機構為對象的項目of the finishing. As curator andexhibition organiser, the German
Design Council invited the renowned
architect Jürgen Mayer H. to curate
the exhibition.
The 7th IDT Expo was organised by
the Hong Kong Trade Development
Council in collaboration with
HKDC and Hong Kong Science andTechnology Parks Corporation for
more opportunities in businessnetworking and ideas exchange.

1-3/12/

2011
BODW Concurrent Event
設計營商周同期活動

HKTDC Inno Design Tech Expo
(IDT EXPO)

香港貿發局設計及創新科技博覽This year’s Expo featured 400
exhibitors from Hong Kong, Chinese
mainland, France, Germany, Japan,
Korea, Malaysia, Poland, Russia,
Taiwan and the Netherlands, andattracted 40,318 visitors. The Trade
Hall, open to trade visitors only,
covered themes such as Design and
Branding, Global Innvoation, andGreen and Sustainable Development.
The Inspiration Hall was open to the
public and displayed cutting-edge
items at thematic pavilions such as
From Art to Design which featured
Hong Kong and overseas designs,
and the Hong Kong Creative Forcewhich displayed nearly 60 winning
projects at international advertising,architecture and design competitions.
HKDC mounted a pavilion at theInspiration Hall to present HKDC’sservices and projects, such as 2012
Hong Kong Design Year, HKDCAwards winning projects and an
Education Corner. With Germany as
the partner country of BODW 2011,
this year’s Expo also partnered withGermany to showcase innovative
designs, technologies and brandnames under the theme “Brand New
Germany”. Such as the first “German
Design Loft” with the presentation
hinges on the idea of highlighting
the quality of “made in Germany”
products by focusing on the details

Design For Business And Public Service 以商界和公營機構為對象的項目

1-3/12/

2011

本年度博覽共有400家來自香港、中國內地、

作品，並設立「學生園地」向學界推廣設計。

法國、德國、日本、韓國、馬來西亞、波蘭、俄隨著德國成為設計營商周2011的夥伴國，今羅斯、台灣及荷蘭的參展商。訪客達40,318人

年博覽亦與德國合作，以「全新德國」為主次。「貿易館」只開放給業內人士，展館主題

題，展示其創新設計、高科技產品及著名品

包括設計與品牌、環球創意、環保與可持續發

牌作品。其中包括德國設計協會呈獻的第一展等。「創意館」多個主題展區則展示了最尖屆「德國設計展」，精心聚焦「德國製造」產

端的產品，開放予業內及公眾人士參觀。包括 品的細節，以突顯展品的高質量，德國建築「從藝術到設計」的設計師創意作品，以及

設計巨頭 Jürgen Mayer H. 更擔任展覽的「香港創意力量」近60項香港創意業界在國際

監督和設計師。

級廣告、建築及設計專業比賽的得獎作品。
第七屆「設計及創新科技博覽」由香港貿易
香港設計中心在「創意館」設立展區，重點發展局主辦，香港設計中心及香港科技園公

介紹中心提供的服務及項目，包括2012香港

司協辦，冀締造更多擴闊商貿網絡和交流意設計年，展出香港設計中心設計大獎的得獎念的機會。

BODW Concurrent Event
設計營商周同期活動

Education
Corner 2011
學生園地 2011

More than 600 secondar y school
students from 39 schools flexed theircreative muscles at the three-day
workshop, arranged by HKDC, Hong
Kong Design Institute and the Schoolof Design at the Hong Kong Polytechnic
University. Under the theme “Designfor Better Living”, youngsters hada taste of what it would be like tobecome the creator of new products,
environments and various forms ofvisual communication. Their works weredisplayed at a booth at the HKTDC Inno
Design Tech Expo.
來自39所中學的600多名學生在為期三天的工作坊裡盡情發揮創意，活動由香港設計中心、
香港知專設計學院與香港理工大學設計學院
攜手合辦，本年主題為「設計改善生活」，
年青人可一嘗創作滋味，設計新產品、新環
境以及不同的視像通訊方式。展品更於香港
貿發局設計及創新科技博覽展出。

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Design For Business And Public Service 以商界和公營機構為對象的項目

2/12/

2011
BODW Concurrent Event
設計營商周同期活動

Business of Intellectual Property Asia Forum(BIP Asia)

亞洲知識產權營商論壇
Many design-preneurs and technology
practitioners are in the business ofcreating intellectual property (IP).
But some may find the rules andpractices associated with IP rather
confusing. At the 2011 BIP Asia, jointly
organised by HKDC and the Hong
Kong Trade Development Council
with the support from the Intellectual
Property Department of HKSAR
Government, highlights included aplenary session, panel discussions,

keynote luncheon and thematic
workshops. The participants were allears when more than 20 experts fromall over the world to present the latest
trends in IP trading in Hong Kong, themainland and globally, and offered tips
for building a profitable IP portfolio
and the role of design in IP protection.
The one-day event attracted a turnoutof over 700 IP professionals andbusiness leaders from 19 countries
and regions.

不少設計企業家及科技從業員的業務均與知識產權息息相關，然而他們未必完全理解
知識產權相關法規與實務。香港設計中心與
香港貿易發展局合辦的亞洲知識產權營商論壇，得到香港特區政府知識產權署大力支持。
通過主題演講、討論環節、專題午餐會、工作
坊和商貿配對等活動，匯聚超過20位來自世
界各地的演講嘉賓，多角度探討香港、中國以至全球知識產權市場的商機和發展趨勢，並指導與會者如何在知識產權交易中獲得更大盈利。論壇吸引超過700位來自19個國家及地區的知識產權專業人士及商界領袖參與。

BODW Concurrent Event
設計營商周同期活動

2011 Tsinghua - DMIInternational Design Management Symposium,Hong Kong

清華 - DMI國際設計管理大會．香港

3-5/12/2011

The Symposium 2011, jointly organisedby the Tsinghua University, Design
Management Institute (DMI) and Hong
Kong Productivity Council in concurrencewith BODW, featured a series ofpresentations, paper sessions andin-depth panel discussions on the theme“Design Management: Towards a New
Era of Innovation”. Renowned experts
from advanced technology development
enterprises, design research organisations
and design strategy were focus on design
management in the context of Chineseand global enterprises, and the future
development of design and innovation
policies, technologies and cultures.
2011年在香港舉行的「清華 - DMI國際設計管理大會」由清華大學、美國DMI國際設計管理協會和香港生產力促進局聯合主辦，是設
計營商周之同期活動。多位來自領先科技產
品研發的企業、設計研究組織和設計策略專
家，透過一系列專題演講、論文討論和專家對談，圍繞「設計管理 - 創領未來」，針對國內外產業與經濟發展的前沿趨勢，探索未來設計和創新政策、技術與文化的發展路向。

Design For Business And Public Service 以商界和公營機構為對象的項目

21/09/

2011“Boutique & Lifestyle Hotels:

Creating a Brand Icon through Design” Hospitality Design Conference「精品酒店：以設計創造標誌性品牌」 款待與酒店設計會議
Whether it should be glamorous andluxurious, or hip and artsy, the designand style of the perfect hotel is subject
to constant debate and discussion. At the“Boutique & Lifestyle Hotels: Creating a
Brand Icon through Design” Hospitality
Design Conference, six internationallyrenowned designers shared their visionsof hospitality design, using their work at
Hotel ICON in Hung Hom as case studies.
The speakers were: renowned architects
Rocco Yim and William Lim; remarkablebrand designer Tommy Li; fashion

designer Barney Cheng; French botanist
and landscape artist Patrick Blanc; andConran & Partners’ Managing Director
Richard Doone. The event was organised
by HKDC and the School of Hotel andTourism Management at the Hong Kong
Polytechnic University, in celebration of
the opening of Hotel ICON, the university’s
teaching hotel, with 200 participants.

邀請了六位蜚聲國際的設計師暢論對款待與
酒店業的高見，並以他們在紅磡「唯港薈」酒店的設計實例作為個案研究。講者包括：
著名建築師嚴迅奇和林偉而；知名品牌設計師李永銓、時裝設計師鄭兆良、法國植
物學家和園景設計師 Patrick Blanc，以及Conran & Partners行政總監 Richard Doone。
活動由香港設計中心和香港理工大學酒店及旅遊業管理學院合辦，為理工大學教學酒店

應走富麗堂皇路線，還是採取時尚精品的定「唯港薈」正式開幕的致慶活動之一，共有200

位？對於何謂完美的酒店設計和風格，各人看人參與。

法迴異，是值得探討的議題。「精品酒店：以White Box Workshop:“Future Home in China”

白盒工房 - 中國未來的「家」
Home isn’t just a place to live in. It is thesource of identity and, for many people,
a symbol of security. In recent years,
attitudes towards what constitutes ahome are changing in Mainland China.
Organised jointly by HKDC and Philips
Design, the White Box Workshop: “FutureHome in China” offered a setting for a
dialogue on how designers can caterfor the emerging needs. In the morning
session, a forum themed “Inspirations
Around CHINA Home”, 45 participants
listened to the views of speakers including
Low Cheaw Hwei, Philips Design’s Global
Creative Director for Consumer Lifestyle;
John Fu, Industrial Design Program
Director, Shanghai Jiao Tong University’s
School of Media and Design; Lyndon Neri,Founding Partner of Neri&Hu Design
and Research Office in Shanghai; andHong Kong’s Rocco Yim. In the workshop

設計創造標誌性品牌」款待與酒店設計會議

entitled “Future Home in China” heldin the afternoon session, 4 leadersand 25 participants swapped noteson what drives changes in values andbehaviour and the factors shaping homedevelopment in Mainland China.
「家」不僅是一個居所，還是一種身份象徵，而對很多人而言，「家」更能賦予安全感。近年，中國民眾對何謂一個家更有一番新的見解。香
港設計中心和飛利浦設計共同主辦的白盒工房 - 中國未來的「家」提供一個對話的空間，
探討設計師如何滿足這些新的需求。在上午環節，45位聽眾參與了「中國家居新靈感」論壇，講者包括飛利浦設計環球創作資深總監
劉昭槐、上海交通大學媒體與設計學院工業
設計專業主任傅炯、上海如恩設計研究室創始人郭錫恩以及香港的嚴迅奇。下午環節的工作坊，25位參加者與四位導師共同探討人類價值
觀和行為模式等因素，如何影響未來中國的房屋發展。

23/09/

2011

43

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Design For Business And Public Service 以商界和公營機構為對象的項目

環球經濟前景未明，企業更需要以創新思維
突破重重挑戰。為期一星期的設計智識周，讓
本地商界、設計界和專業人士掌握全球最新
趨勢，提升設計技巧和睿智，共同探討設計如
何應用於商業和社會創新。

20-24/06/

2011

此年度盛事首創於2006年，當時名為「設計創新機」。2011年更名為「設計智識周」，突顯活
動為亞洲區內設計師和商界提供一個啟發的Knowledge of Design Week
(KODW) 2011
設計智識周 2011

In this day when businesses are facedwith global economic uncertainty,
breakthrough to challenges calls forinnovative thinking. KODW is a week-longprogramme for local industries, design
practitioners, business executives andprofessionals to keep abreast of global
trends, learn new design techniques andexplore how design can be applied inbusiness and for social innovation.
Launched in 2006, this annual event
was previously called Reinventing with
Design (ReD). In 2011, it was rebranded
to be called “Knowledge of Design Week”(KODW) representing an insightful
training platform in Asia for designers
and business executives to become
more resourceful and knowledgeable
in applying design thinking for value
creation in an expanding businesshorizon. A host of insightful events took
place in 2011, including a full day of ReD
Conferences, 12 workshops and the
Design Leadership Forum cum CEO
Dinner. KODW 2011, featuring over 20
international masters, was attended bymore than 700 participants.
In the 22 June’s ReD conferences, withfocus on “Design for Asia and China”,
distinguished design masters and brandexperts including Jiang Qiong-er, Artistic

學習平台，重點提升設計知識和視野，從而運
用設計思維來創造價值，令業務蒸蒸日上。設計智識周2011活動包括「ReD 論壇」、12個專
題工作坊和「設計領袖論壇暨 CEO 晚宴」，
雲集逾20位國際大師分享設計知識，吸引逾
700人參加。

Director of “Shang Xia” by Hermès, China;
Andreas Schupp, Director of Innovation
Design Centre, Lenovo Group Limited,Hong Kong; Prof. Jan Stael von Holstein,
PG Design and Brand Consulting, China;
Chen Wen-long, President of Nova Designfrom Taiwan and Ralph Wiegmann,
Managing Director of iF Award, Germany
were invited to share their insights on
the challenges and opportunities forthe design profession and industry in
Asian region. The Design Leadership
Forum cum CEO Dinner were held on 22
June with keynote speakers including
Japanese architectural superstar Shigeru
Ban, Hideshi Hamaguchi, Director ofStrategy; Ziba Design, USA and Peter Zec,
President, red dot GmbH & Co., Germany.

「ReD 論壇」於6月22日舉行，主題是「為亞洲及中國設計」，多位譽滿國際的設計大師和品牌
專家，就業界於亞洲地區面對的挑戰和機遇，
分享真知灼見。主講嘉賓包括愛馬仕中國品牌《上下》藝術總監蔣瓊耳、聯想集團創新設計
中心香港區總監 Andreas Schupp、PG設計及品牌顧問緣詩道教授、台灣浩漢產品設計公司總經理陳文龍和德國iF 設計大獎總裁 
Ralph Wiegmann 等。另外，日本建築師坂茂、
美國 Ziba Design 策略總監濱口秀司，及德國紅點 GmbH & Co. 主席 Peter Zec 為當晚舉行
的「設計領袖論壇暨CEO晚宴」
  
作主題演講。
另一重點活動是國際大師親自主理的12個工作坊，教授和前瞻共融設計、創新設計、品牌
設計和人體工學等範疇。星級主持包括日本
國寶級設計師喜多俊之、荷蘭家具設計鬼才
Jurgen Bey、美國伊利諾理工大學設計學院

The twelve insightful and educational
workshops were held featuringcelebrated experts such as Toshiyuki
Kita from Japan; Jurgen Bey from The
Netherlands; Patrick Whitney, Dean of
Illinois Institute of Technology, from theUS; Eric Chan, winner of 2010 World’s
Outstanding Chinese Designer award,
as well as design maestros from Marc
& Chantal Design, the Royal Collegeof Art and JWT Southeast Asia, andcovering topics such as inclusive
design; innovative design; branddesign; and ergonomics.

院長 Patrick Whitney、2010年世界傑出華人設
計師得主陳秉鵬，以及來自 Marc & Chantal、
皇家藝術學院和智威湯遜（東南亞區）廣告公
司等的設計界精英等。

Design For Business And Public Service 以商界和公營機構為對象的項目

Knowledge of Design
Week (KODW) 2012
設計智識周 201225-29/06/

2012

Centred on the theme “Designing
Change”, KODW 2012, featuring over
20 world renowned design masters
and business innovators, delved into
subject areas including active ageing
and inclusive design; industrial designand design management for creation;
brand value delivery; and global design
strategy. It comprised of “Conferenceon Ageing and Design: Global Business
Perspectives” and Design Education
Conference: “Future of Design Educationin Asia”, in addition to “HKDY Forum:
Global Design Strategy”, “InnoDesign
Leadership Forum cum CEO Dinner”, and13 workshops, with an attendance of over
700 participants.

Onny Eikhaug from Norwegian Design
Council; Rama Gheerawo from Royal
College of Art the UK; and Sean
Donahue from the Art Center College of
Design in the US.

“Conference on Ageing and Design:
Global Business Perspectives” on
28 June 2012 aims to motivate andinspire industrial, commercial, social
welfare, healthcare and governmentorganisations to turn the challenges
faced by an ageing population intobusiness opportunities. Speakers
including Keiji Kawahara, Japan’s
renowned universal design master;Among the interactive workshops,
this year, HKDC collaborated with
two social enterprises “Dialogue inthe Dark” and “Dialogue in Silence”
to present the first-ever organised
workshops “Design in the Dark” and“Design in Silence”, that integrated
visually or hearing impaired experience
with design practice applications.

設計「智」識周 2012 以「設計驅動改進」為主
題，多方面探討如何善用設計創造營商良機，“HKDY Forum: Global Design Strategy”
on 29 June 2012 presented distinguishedinternational business leaders,
namely as Denis Weil from McDonald’s
Corporation and Andy Cargile from
Aviation Studio of Teague and former
Director of User Experience of Microsoft
Hardware, from the US, as well as
design maestros from Illinois Instituteof Technology and Godrej and Boyce
Industries in India.

推動以設計思維改善社會和環境。逾20位赫
赫有名的設計大師和商界先驅雲集香港，闡述
題材包括頤年生活與共融設計、工業設計和創
意設計管理、品牌價值體現及環球設計策略等。KODW 2012 設有「頤年生活設計：開拓商
機新視野」研討會、「21世紀亞洲設計教育」
研討會、香港設計年論壇：「環球頂尖設計策
略分享」、設計與創新領袖論壇暨CEO晚宴以
及13個互動工作坊。活動讓逾700位全情投入
學習的參加者獲益不少。
「頤年生活設計：開拓商機新視野」研討會於
6月28日舉行，旨在驅動工商機構、社福組織及政府部門將人口老化的挑戰轉化為商機。講者
包括日本殿堂級共融設計大師川原啟嗣、挪威
設計協會的 Onny Eikhaug、來自英國倫敦皇家
藝術學院哈姆林設計中心的 Rama Gheerawo
和美國藝術中心設計學院的 Sean Donahue。
於6月29日舉行的「香港設計年論壇︰環球頂尖設計策略分享」則匯聚國際商界領袖，包括來
自美國麥當勞的 Denis Weil 、現職 Teague
航空工作室的前微軟公司硬件組用戶體驗總
監 Andy Cargile ；與及來自伊利諾理工設計
學院及印度 Godrej and Boyce Industries 的專家。
互動工作坊方面，香港設計中心更首度與兩
家社會企業「黑暗中對話」和「無聲中對話」
合作，推出全港首創的「黑暗中設計」和「無聲中設計」工作坊，在設計應用裡融合視障
和聽障人士的體驗。

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Design For Business And Public Service 以商界和公營機構為對象的項目

Oct

2011
Hongkong Post User-Centric Design Pilot Project

The Mong Kok Post Office
香港郵政用家為本設計之試點計劃
旺角郵政局
The Mong Kok Post Office has gone
through a makeover, thanks to an
innovative design that has enhanced
the look and usability of one of thebusiest post offices in Hong Kong.
In 2009, Hongkong Post appointed
HKDC to manage the Hongkong Post
User-Centric Design Pilot Project. The
user-centric approach puts users’
needs at the core of every design effort.
From the clarification of objectives in
the initial stage to project evaluation,
the programme sought the views of
employees and customers and kept
them informed of the progress. The
project, which also involved the HKSAR
Government’s Efficiency Unit, Kaizor
Innovation and ADO Design and Public
Art Consultants (HK), completed in 2011.
In addition to transforming theaesthetics of the post office throughthe use of a refreshing, lively green
colour and modern-looking wavy
wall panels, the project succeeded
in improving efficiency and creating

better user experience. The staff
are provided with more workspace,organised storage space and better
equipment, while ergonomical design
elements have been put in place toensure operational safety. Customers
bask in the convenience resulting fromclearer signage directions, window
displays and more space for packing
parcels, among other changes. Accessfor people with disabilities are now
available, including tactile strips forthe visually-impaired and low-levelenquiry counter and writing table forwheelchair users.

全港最繁忙的郵局之一 - 旺角郵政局已煥然一新。創新的設計既改善郵局外觀，也提升了可用性。香港郵政於2009年委託香港設計中心
主理用家為本設計之試點計劃，當中所有設計
理念均以用家需要為依歸。從計劃初期釐定目
標，到終期的項目評估，本計劃均致力吸納員
工與顧客的意見，並向他們匯報項目的進度。
本計劃於2011年完成，合作夥伴包括香港特區
政府效率促進組、Kaizor Innovation 及 ADO
Design and Public Art Consultants (HK)。

Every customer interviewed in an
independent survey agreed that
services at the redesigned post office
were more efficient, while 97 per centsaid the renovated interior looked“fresh and professional”. More than 90
per cent of customers believed otherpost offices should take on the new
design. Staff members surveyed said
they were now happier at work.

生氣盎然的綠色和富時代感的波浪型牆板，
均令郵政局的外觀別具一幟。與此同時，本計劃也提升了服務效率，並豐富用家的體驗。重新設計後，郵局職員有更多的工作空
間，儲物空間經重新整理，並配合更完善的設備；新設計考慮了人體工程學元素，以確保
員工作業安全。另一方面，清晰的指示牌、新的櫥窗、更寬闊的郵包包裹位置等，均令顧
客倍感便利。新設的無障礙設施則包括照顧
視障人士的凹凸紋膠條，以及較矮的查詢櫃枱和寫字枱，方便坐輪椅的人士。
獨立小組進行的調查顯示，所有受訪顧客均
認同重新設計的郵局更具效率，97%受訪者
表示新的裝潢「清新而專業」，超過九成顧
客認為其他郵局也應採用新設計。受訪員工則稱工作比以前愉快。

Before 翻新前After 翻新後Design For Business And Public Service 以商界和公營機構為對象的項目

2010Aug 2012
Sep

The Cornwall Street Park Project
歌和老街公園計劃

Benches resembling a waterfall madefrom glazed mosaic tiles, a virtual rivercomposing of stones and pebbles andsignage in the shape of a leaf are just a
few creative touches that have made a
difference to Cornwall Street Park in
Kowloon Tong. To enhance the usability
and user experience of Cornwall Street
Park, the Leisure and Cultural Services
Department invited Hong Kong Design
Centre to take part in the Park Decoscheme, which entailed the renovationof the park, including the installationof creative furniture and user-friendly
signage, and the revamp of other facilities.
Members of the public were involved in
the design process. Surveys were carriedout to gauge the needs of the park-goers,and designers created in response to
the findings. Project curator Thomas
Chan Architects redesigned the park
based on the theme “Inspirational Flow”,

06/09/

2011

光滑的馬賽克瓷磚組成的瀑布型長椅、石塊
和鵝卵石砌成的虛擬河流、樹葉形狀的告示牌，均只是九龍塘歌和老街公園幾道新添的神來之筆。為使歌和老街公園更便於使用，並增進用家體驗，康樂及文化事務署

which includes a stone-paved “river”
running through the park. Acclaimed local
designers produced three sets of park
benches to create a relaxing atmosphere.
“Dream Falls” by William Lim looks likewater flowing down at the back of thebenches, while Joshua Lau’s “Urbanmat”

邀請香港設計中心開展「潮裝公園」計劃，為reminds visitors of a flying rug. “Living
Inside-out”, a product by Brian Lee andDenise Chan, is inspired by home terraces
where family and friends meet and enjoy
what nature has to offer. Over 70 per cent of
the material used in building “Living Insideout” came from old tyres, paving stones
and debris collected during the renovationof the park. All three sets of benches areequipped with LED lighting. Other changes
to the park included new leaf-shaped
signage that carry friendly messages, arepaved jogging track, new trees planted
and green walls built. The renovation will
be completed in August 2012, and re-open
to the public in September.

周德年建築設計有限公司以「城中流意」為公

公園換上新裝，包括添置創意家具和更富親
切感的告示牌，以及翻新其他設施。
公眾的參與對於公園設計過程起了很大的作用。設計師通過向公園遊人進行調查了解其需要，並因應調查結果而創作。項目負責人
園的創作主題，當中設計了一道石砌「河流」
貫穿整個公園。著名本地設計師創作了三組
公園座椅，營造輕鬆寫意的氣氛。林偉而設計
的「消愁瀑布」，流水就像從長椅椅背奔流而
下；劉柏堅創作的「城中氈」教遊客聯想起飛氈；李宇軒和陳立恒攜手合作的「園中居」，靈感源自家中陽台，盼望帶來如同親友於陽台
共聚，欣賞自然美景的美好時光。「園中居」逾七成物料來自公園翻新時所收集到的舊輪
胎、石板和碎片。三組座椅均配置了LED燈
光。添上的新裝還包括帶有親切提示訊息的
葉型告示牌；以及重鋪緩跑徑，廣植新苗和樹
立綠牆。公園的翻新工程於2012年8月完成，並於9月重新開放。

A Seminar on: Design for
Public Services –Hong Kong Context from International Perspective

公營服務之設計研討會 - 從國際角度詮釋香港例子
Renowned Danish designer Bo
Linnemann shared his insights into
how to improve the efficiency of public
services by transforming their visual
identities. Linnemann is known forgiving official Denmark a new lookby creating the visual identities for
Danish national ministries including
the Post Denmark and Royal Danish
Ministry of Foreign Affairs, as wellas institutions such as the Royal
Theatre, The Royal Library, The
National Museum and the Universityof Copenhagen. More than 150
participants, half of which were drawn

from the government, attended thetalk at InnoCentre and mingled with
one another at the networking session
held afterwards.
著名丹麥設計師 Bo Linnemann 分享他如
何透過改造公共服務的視覺設計來提升效率。Linnemann 曾為丹麥多個公共機構主理視覺設計項目，包括丹麥郵政、丹麥外交部、皇家劇院、皇家圖書館、國家博物館和哥本哈根大學，為丹麥的公共界別帶來全新形象。超過150人親臨創新中心聽講，並互相分享交流，當中逾半數參加者來自政府和
公營機構。

47

DESIGN FOR

GENERAL
PUBLIC公眾“Good design offers solutions to elevate people’s daily
lives, to enrich our living experience and to have apositive impact on society.”
Chelsia Lau, Chief Designer, Ford Motor Asia Pacific and Africa

P50

Design For General Public 以公眾為對象的項目2012 Hong Kong Design Year2012 香港設計年

The time has come to celebrate
Hong Kong’s design achievements.
No longer just a financial centre,
Hong Kong is also the proud home
to a vibrant design community andcreative ecologies which have beenat the forefront of driving business
innovation and improving qualityof life.
Cultivating a design vision for Hong
Kong, 2012 Hong Kong Design
Year (HKDY) advocates design asa driving force to transform Hong
Kong into a world-class creative city.
Boasting the slogan “A City Driven by
Design,” the year-long programme
is filled with signature events andcelebration activities. Targeting both
local and international audiences,

60+

Programmes
全年項目

including members of the public,
business executives and design
professionals, as well as tourists,
the initiative is presented by the
HKSAR government’s CreateHK
and organised by Hong Kong
Design Centre (HKDC). Strategic
partners include Hong Kong Trade
Development Council, Hong Kong
Tourism Board and Hong Kong
Ambassadors of Design. HKDY comesunder four themes around which theevents are organised:• Nurturing Talent• Creating Value• Bettering Life
• Celebrating Excellence

2012年是展示香港設計優越成就的良機。
香港，不只是國際金融中心，同時也孕育出充滿活力的設計社群及創意生態，成為推動商業
創新和提升生活質素的先驅。
香港設計年 - 為香港成就設計願景，致力以設計驅動香港轉化為世界級創意之都。以「創意城市(設計)驅動」為口號，這項為期一年的計劃推出多項重點節目和慶祝活動，對象橫
跨本地和國際，包括公眾、商界和設計界專業人
士以及訪港旅客。2012香港設計年由特區政府
創意香港呈獻，並由香港設計中心主辦統籌。策略伙伴包括香港貿易發展局、香港旅遊發展局
和香港設計大使。整年的活動圍繞四大主題：• 培育精英• 提升價值
• 改善生活• 嘉許成就Design For General Public 以公眾為對象的項目

23/3/

2012

Hong Kong Design Year @ apm
香港設計年 @ apm

The event at apm was officiated bySecretary for Commerce and Economic
Development Gregory So, JP, andhosted by standup comedian new
media designer Vivek Mahbubani
and designer Prudence Mak. Five
designers such as architect RaymondFung and brand designer Tommy Li
spoke about the uniqueness of Hong
Kong design products and services,and demonstrated to the public how
design is related to their everyday life.
The occasion also included gameswith the audience and a fashion parade
displaying the works of young designers
Mag Choy Mei-yee, Isabella Keung,
Holly Lai, Jovi Liu and Mountain Yam
Ming Fai, as well as the brand Chew the
Cud. A turnout of over 19,400 guests andvisitors was recorded.

Mar-Dec2012「甚麼是設計？」- 這問題引來公眾熱烈回響，Design, I Say
設計，我話The question of “What is Design”
drew an enthusiastic response frommembers of the public who scribbled
and doodled their answers on Post-it
notes and display boards at apm
shopping mall in Kwun Tong. The“Design, I Say” campaign has beenlaunched in the Hong Kong Design
Year @ apm event. Parts of the ideas
collected were later developed into
outdoor advertising tools that werethen displayed on over 700 Hongkong
Post’s second pouch mail boxes sinceJune 2012. An online campaign will belaunched in the second half of HKDY toenable people all over the global share
their thoughts on design.

大家在記事便條寫上自己所思所想，貼滿了觀塘apm商場的展板。在香港設計年@apm活動中，參與公眾為「設計，我話」揭開序幕，當日
收集到的意念語句，部分更製成戶外廣告，自2012年6月起在全港超過700個香港郵政的補
給郵箱上展示。「設計，我話」活動於下半年更推出互動網站，讓全球大眾分享對設計的想法，為設計發聲。

香港設計年＠apm的活動由商務及經濟發展
局局長蘇錦樑擔任主禮嘉賓，棟篤笑演員兼
新媒體設計師 Vivek Mahbubani 聯同設計師
麥雅端擔任司儀。建築師馮永基和品牌設計師李永銓等五位設計師闡述香港設計產品和
服務之特色，讓公眾感受設計與日常生活的關係。司儀更與現場觀眾以遊戲互動，介紹香港
設計力量，而時裝表演展示多名新晉設計師
及品牌的得獎作品。參與活動的嘉賓和公眾
逾19,400人。

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Design For General Public 以公眾為對象的項目

HKDY Master Talks「香港設計年 名師對話」系列
Members of the public have theprivilege to learn from great minds indesign throughout the year. Featuring
masters from around the world toshare their views and experienceswith Hong Kong people, the HKDY
Master Talks were set out to raiseawareness of the value of design indifferent aspects of life and promote
Hong Kong as a design hub in Asia. A

total of four HKDY Master Talks havebeen carried out as at June 2012.
「香港設計年 名師對話」系列為大眾提供跟
設計大師對話的好機會，邀請世界各地的大師來港，分享設計經驗和洞見，從而加深社會
認識設計在生活不同層面的價值，並鞏固香港
作為亞洲設計中心的地位。 截至2012年6月共舉辦了四場「名師對話」。

Mar-Jun2012

Talk 1: Edward Uhlir & Cheryl Kent

How A Cultural Park Works for a City
文化建設與城市關係
23/3/2012

The first session of the HKDY Master
Talks featured Edward Uhlir, Executive
Director of Millennium Park Inc. andCheryl Kent, author of Millennium Park
Chicago, who described the challenging
process of designing and constructing
Millennium Park. For Uhlir, drawing input
from the public and combining the visionsof artists, architects and designers
was a key to success. The speakers
also suggested ways to make the bestuse of public outdoor spaces in HongKong. The talk attracted a full-houseof 190 participants, including students,
architects, designers, developers andprofessionals in building management.
首場「名師對話」邀請了芝加哥千禧公園執行
董事 Edward Uhlir 以及 Millennium Park
Chicago 作者 Cheryl Kent，探討設計與建造千禧公園期間所面臨的挑戰。Edward Uhlir
指出，千禧公園的成功之處，在於吸納了公眾
意見，並結合藝術家、建築師和設計師的視野。講者亦就如何善用香港的戶外公共空間
作種種提議。演講全場滿座，共有190名學生、
設計師、發展商和物業管理的專業人士參與。
Talk 2: Toyo Ito 伊東豐雄

Design After 3.11
3.11後的設計
20/4/2012

Toyo Ito, a Japanese architect witha social mission, spoke about his
project “Home for All”, which involved
the use of wood in helping to rebuild
Kumamoto Prefecture in Japan following
the devastating earthquake and tsunami
in March 2011. The celebrated architectexamined the relationship between
buildings and their surroundings andthe ways to implement the concept ofsustainable development to his architecture.
The talk was very well received with morethan 190 people attended, ranging fromarchitects, designers, building management

professionals, to representatives fromthe government and non-profit groups
and students.
日本當代建築大師伊東豐雄的作品具深邃理念，而且擁有宏大的社會使命。2011年3月，
日本飽受地震和海嘯煎熬後，他和團隊實行
了「大家的家」重建計劃，運用木材協助重建
熊本縣。在第二場「名師對話」他向大眾闡述
此計劃和建築設計理念。這名知名建築師探討建築物和周遭環境的關係，以及在建築裡
實踐可持續發展理念的方法。講座共有190位
建築師、設計師、物業管理專才、政府和非牟
利組織的代表以及學生出席。

Design For General Public 以公眾為對象的項目

Talk 3: Martin Sklar

The Best Advice I Ever Heard
啟迪幻想美學的雋言
8/5/2012

Martin Sklar was most generous in
sharing the nuggets of wisdom hehas collected over his 50-year careerat Disneyland. The “Disney Legend”
and International Ambassador of Walt
Disney Imagineering cited the quotes
and advice from people he met along
the way. Sklar also elaborated on how
he applied lessons learnt to lead the
Imagineering team to develop themeparks and resorts around the world.

Talk 4: Dr. Willem Bijleveld & Uwe Bruckner

The Design of Change: Reinventing the National
Maritime Museum of the Netherlands「 設計驅動革新︰重塑荷蘭國立海事博物館 」
11/6/2012

Fusing a rich history of more than
five centuries with modern day
technologies, the National Maritime
Museum of the Netherlands is evidence
of innovative heritage conservationand contemporary museum design.
Dr. Willem Bijleveld, the museum’s
Director General, and German exhibition
designer Uwe Bruckner shared theirexperience of redesigning the museumwith a full house of 102 participants

including representatives from Hong
Kong museums, the government andgeneral public.
融合了逾五個世紀的豐富歷史和現代科技，
荷蘭國立海事博物館正是結合創新文化遺產
保育和當代博物館設計的典範。博物館總監
Willem Bijleveld 博士和德國展覽設計師
Uwe Bruckner 向公眾、香港各博物館和政
府代表分享重新設計博物館的經驗，現場座
無虛席，共102人參與。

The talk drew over 190 participants,
mostly university students and the public.
任職美國華特迪士尼近半個世紀的 Martin
Sklar，無私地向公眾分享多年來累積的點滴智慧。這位華特迪士尼的傳奇人物及幻想工
程國際親善大使，在事業路上聽過不少精闢
見解和啟迪話語。Sklar 也詳述如何應用經驗，帶領幻想工程團隊建設世界各地的主題
公園和度假區。講座吸引不少大專學生和公
眾入場，共有逾190人參加。

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Design For General Public 以公眾為對象的項目

International Design SummerCamp Programme

Apr & Jul2012

環球設計夏令營活動

There is nothing more important
than nurturing talent as Hong Kong
aspires to become a world-classcreative capital. The International
Design Summer Camp Programme
was designed to cultivate in global andlocal university students an open mind
and a think-out-of-the-box approach

to work and life, with an emphasis on
interactive learning and cross-cultural
exchange. Sponsored by the Hong Kong
Polytechnic University and the Hong
Kong Design Institute, the programme
consisted of two parts: Milan Design
Study Tour in April 2012 and World
Design Summer Camp in July 2012.

香港要發展成為世界級創意之都，培育人才
是不可或缺的一環。環球設計夏令營活動透
過互動教學和跨文化交流，旨在拓闊海外和
本地大學生的思維空間，鼓勵他們在工作和
生活中跳出框框。活動由香港設計中心主辦，
香港理工大學和香港知專設計學院協辦，分為兩部分：2012年4月的「米蘭設計研習之旅」，
及2012年7月的「環球設計夏令營」。

Milan Design Study Tour
米蘭設計研習之旅
17-23/4/2012

Visiting an international design capital
may be the dream of many young people.
The dream came true for 50 students
from the design faculties of four local
tertiary institutions who had the chance
to go to the Salone Internazionale delMobile 2012 in the Milan tour, the world’s
largest design show. They also visited
various design zones in Milan andparticipated in design, arts and cultural
events in town, from visiting reputable
design studios to exhibitions meticulously
presented in shops and stores. The
future ambassadors of design were able
to soak up the design-rich atmosphereas they learnt about global trends andconcepts of design in other cultures,
while also seeing for themselves howeven simple, small-scale designs could
improve the quality of living.
到訪世界設計之都，可能是不少年青人的夢想。50位來自四所本地大專院校的設計系
學生夢想成真，參加全球最大型設計展覽
「米蘭家具展」。期間，他們參觀米蘭多個設
計區，體驗城中的設計、藝術和文化活動，探訪著名設計師工作室和大小商店悉心佈置的
展覽。這群未來設計大使被設計豐腴的氛圍
感染，學習全球設計趨勢及多元文化的設計
理念，同時領略到簡單細微的設計也能提升
生活品質。

Design For General Public 以公眾為對象的項目

Events Overview

Jan - Jun 活動一覽
Event/Programme“Fashion Visionaries” Exhibition 「時裝．視野」展覽
2012 Hong Kong Awards for Industries (HKAI) - Consumer Product Design and Awards Presentation Ceremony
2012香港工商業獎 - 消費產品設計及頒獎典禮

"TOYS PARADISE - Creativity & Toy Culture of Hong Kong” - Toy Museum Showcase
玩具博物館展覽 -「玩具天堂 - 香港玩具文化與創意」

MaD 2012 創不同全會2012
Hong Kong International Stationery Fair
The 3rd Hong Kong Stationery Award
香港國際文具展
第三屆香港文具大獎Hong Kong Toys & Games Fair and Hong Kong Baby Products Fair
Hong Kong Toys & Baby Products Award 2012
香港玩具展及香港嬰兒用品展
香港玩具及嬰兒用品大獎2012

The Burning Edge: Making Space, Activating Form 燃燒邊緣 - 製造空間與激發形式
Hong Kong Fashion Week for Fall/WinterHong Kong Young Fashion Designers’ Contest 2012
香港時裝節秋冬系列
香港青年時裝設計家創作表演賽

World of WearableArt (WOW) 藝裳奇幻世界
Four Installations in AVIE AVIE裝置展系列
The Hong Kong - Shenzhen Bi-City Biennale of Urbanism and Architecture 2011 2011香港 - 深圳城市 ／建築雙城雙年展
Hong Kong International Jewellery Show
The 13th Hong Kong Jewellery Design Competition
香港國際珠寶展
第十三屆香港珠寶設計比賽

The Terracotta Warrior Inspired Design 由兵馬俑啟發設計
The Second Greater China Illustration Awards 第二屆中華區插畫獎
HKDA Global Design Awards 2011 Presentation Ceremony cum Exhibition
香港設計師協會 - 環球設計大獎2011頒獎禮及展覽

Hong Kong Design Year @apm 香港設計年@apm
Intelligent Computing for Creative Media Symposium 創意媒體與智能計算研討會
Design Ed-Mart 2012 設計出路2012
The EcoChic Design Award Hong Kong 2012 「衣酷適再生時尚設計」香港 2012 大獎
HKDY Master Talks 「香港設計年 名師對話」系列
Lantern Design Competition for Mid- Autumn Festival - Lantern Wonderland 香港中秋節 - 綵燈大觀園綵燈設計比賽展覽International Design Summer Camp Programme 環球設計夏令營活動
Dialogue with Celebrities - Creativity and Design for the Development of Individuals and Hong Kong
創意與設計對個人及香港發展的重要"Tian Tian Xiang Shang" Creativity-For-Community and School Development Programme 2012
「天天向上」社區校園創意拓展計劃 20122012 Hong Kong and Japan Crossing Partnership in Creativity 香港+日本：創意夥伴World Interiors Day 2012 "Finding the NEW in the OLD"
2012 Hong Kong Berlin Designers Exchange 2012 香港柏林設計匯
The 1st Hong Kong Photo Book Awards 第一屆香港攝影集比賽
Knowledge of Design Week (KODW) 設計「智」識周
HKDI & IVE (Lee Wai Lee) Design Graduation Show 2012 香港知專設計學院及香港專業教育學院(李惠利)設計畢業展2012

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Design For General Public 以公眾為對象的項目

Discover Design 2011 Discover the Magical Moments

設計體驗營2011 - 設計．奇妙旅程

Meet the Designers – Walter Ma, Fashion Designer
走訪設計達人 - 時裝設計師馬偉明

The senior secondary school students
who took part in HKDC’s flagship summer
youth programme couldn’t have asked
for a more interesting and inspiringexperience. Launched in 2008, Discover
Design aims to help young people
become better versed in the different
types and methodologies of design andinstill in them the confidence to apply
design thinking in everyday life. Discover
Design 2011 partnered with Hong Kong
Disneyland and was centred on the theme“Discover the Magical Moments”.
In addition to attending Design
Workshops and learning the ABCsof design, the 176 students attended
Welcome Reception and “Imagineering

176

Participants 參與學生from 50 來自
schools 50間學校

Design Day
設計實戰Tour” in Hong Kong Disneyland. In“Creative Design Tour”, the students
visited an array of creative hubs andInnovative Technology spots, including
the Hong Kong Science and Technology
Parks, InnoCentre, Cyberport, Microsoft(HK) and the Fotanian Open Studios, aswell as Tai O and other places where
they were captivated by the design
possibilities in their surroundings.
The “Meet the Designers” session
provided students the opportunity tomeet celebrated designers such asarchitect Rocco Yim, Raymond Fung,
fashion designer Walter Ma, and Douglas
Young, founder of lifestyle store G.O.D.
Taking the students to parks, museums,
historic buildings and fabric stores,

Design For General Public 以公眾為對象的項目

Meet the Designers - Douglas Young,founder of G.O.D.
走訪設計達人 - G.O.D.
「住好啲」創辦人楊志超

11-31/7/2011
the designers stimulated curiosity andopened their minds to new ideas and new
perspectives. The activities culminatedin the “Design Day”, during which thestudents created lights and lamps thatcame in different shapes, such as that ofa lotus, an octopus and star. The Closing
Ceremony on 29 July 2011 and Design
Diary Exhibition drew a perfect finale forthe three-week programme.

除了參與「設計基本步」工作坊學習設計技
巧，176名高中學生還出席於香港迪士尼樂
園度假區舉行的迎新會和「迪士尼幻想工程之旅」。緊接的「創意悠行」活動帶領學員遊走
創意文化集中地及創新科技企業，包括香港
科學園、創新中心、數碼港、微軟香港、藝術及設計工作室（伙炭）、以及「水鄉」大澳等地，了解各個環境所展現的獨特設計面貌。
學員還有機會「走訪設計達人」，與建築師
嚴迅奇、馮永基、時裝設計師馬偉明、知名家品店G.O.D.「住好啲」創辦人楊志超等親身

這項香港設計中心的旗艦青少年暑期活動，接觸。在設計師的導覽下，學生走訪了公園、博讓參與的高中學生有一段既有趣又富啟發性

物館、歷史建築和布坊，擴闊他們探索全新意的體驗。始創於2008年的設計體驗營，旨在讓

念和領域的好奇心。「設計實戰」為活動的壓

年青人從多角度接觸設計的不同範疇和原理，

軸好戲，學員實踐體驗營所學到的設計知識，

加強他們在日常生活裡發揮設計思維的信心。

創作不同造形如蓮花、八爪魚和星星等的燈

設計體驗營2011的合作夥伴是香港迪士尼樂園，飾。而7月29日舉行的結幕禮，配合「設計手記」

主題為「設計．奇妙旅程」。

展覽為三星期的設計體驗營劃上完美句號。

Imagineering Tour inHong Kong Disneyland
迪士尼幻想工程之旅

Creative Design Tour – Tai O
創意悠行 - 大澳

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Design Ed-Mart 2011

Showcase for Design and Creative Education

設計出路 2011 - 設計及創意教育博覽The programme has since 2009 offered asetting for secondary school students andother members of the public to find out
what it is like to study and work in the fieldof design. The event’s 2011 Spring Edition
consisted of an exhibition of 17 design
schools and institutes from Hong Kong,
Mainland China, and abroad, as well as six
seminars and sharing sessions. The Spring
Edition attracted 40 schools and over 2,000
Hong Kong, Mainland China and overseas
students and visitors.

such as how to get into a design school
and the challenges a designer faces.
The seminars attracted a total of 1,457
participants. The Summer Edition wasa concurrent event of Design Mart 2011,
showcasing the opportunities for further
education in the field of or related todesign and creative industries.
設計出路於2009年首辦，為中學生和公眾提供
一個資訊平台，體會設計業的升學進修和
工作實況。設計出路2011春季展覽匯聚17所香港、內地和海外的設計院校參展，共吸引40家

Spring Edition
春季展覽:

31/3-2/4/2011
Summer Edition
夏季展覽:29-31/7/2011

The seminars were lively and engaging,featuring 12 renowned speakers fromdesign institutes and creative industry,
as well as famous designers including
Prudence Mak, founder of design label
Chocolate Rain; Raymond Chau, Associate
Creative Director of DDB Worldwide Ltd.;and Maxwell Leung, Associate Editorial
Director of JMEN by Jessica Magazine, etc.,
who generously shared their knowledge
and experience and commented on topics

學校、逾2,000名本港、內地和海外的學生和訪客參觀。期間更舉辦6場精彩生動的專題講
座及座談會，由12位設計學院、創意業界知名人士和著名設計師主持，包括Chocolate Rain
創辦人及設計師麥雅端、恆美廣告公司副創作總監周世才、JMEN by Jessica雜誌副編輯
總監梁偉強等。他們就設計學校面試攻略及設計師面臨的挑戰等主題，分享知識和經驗，
共有近1,500人參與。而夏季展覽則是設計市集2011之同期活動，展示了設計和創意界別的進修途徑。

Design Ed-Mart 2012

Showcase for Design and Creative Education

設計出路 2012 - 設計及創意教育博覽The students who attended the six
seminars of Design Ed-Mart could
hardly suppress their excitement as theylistened intently to the presentations
made by highly acclaimed designers
and artists, including world renowned
designer Kan Tai-keung; branding
expert Tommy Li; David Lo, founder of
LOMATTERS; Alex Fung, principal of theHong Kong Design Institute and multimedia creator Craig Au Yeung. Like past
Design Ed-Mart events, the 2012 edition
hosted an exhibition of 15 design schools
and institutes. But this year offered abeefed up agenda that included threedesign workshops, in collaboration
with School of Design of the Hong Kong
Polytechnic University, Caritas Bianchi
College Careers and SCAD Hong Kong,showing the 120 participants how toapply design thinking in everyday life andcompile an impressive creative portfolio,

while also offering advice on building
career success in fashion design. Design
Ed-Mart 2012 recorded the participationof 38 schools and over 1,500 students
and members of the public.
今年設計出路的6場名人專題講座，邀請多位
聲譽卓著的設計師和藝術家擔任講者，包括國際著名設計師靳埭強、品牌專家李永銓、
盧永強創作事務所創辦人盧永強、香港
知專設計學院院長馮崇裕、跨媒體創作人歐陽應霽等，令出席學生聽得全神貫注，反應熱烈。一如既往，設計出路2012這個全港唯一的設計及創意教育博覽，雲集15所設計
院校參展。今年更首辦三場設計工作坊，向120位參加者示範如何在日常生活中應用設
計思維，整合出色的創意作品履歷，並就如
何踏出時裝設計之路提供指引。工作坊合作
夥伴包括香港理工大學設計學院、明愛白英奇專業學校和薩凡納藝術設計學院。設計出路2012共有38家學校、逾1,500名學生和公眾人士參與。

29-31/3/

2012

Design For General Public 以公眾為對象的項目“Terracotta Warrior Inspired
Design” Public Art Programme「由兵馬俑啟發設計」公共藝術活動
To promote “The Majesty of All
Under Heaven: The Eternal Realm ofChina’s First Emperor” exhibition at
the Hong Kong Museum of History,
HKDC worked with the Art Promotion
Office of the Leisure and Cultural
Services Department to host a series
of “Terracotta Warrior Inspired Design”
Public Art Programmes throughout
the “2012 Hong Kong Design Year”,
inspiring students and the public about
the history of Terracotta Warriors.
These activities, solely sponsored by
The Hong Kong Jockey Club Charities
Trust, include “Design To Empower –Animation & Video Design Competition”,“Discover Design 2012”, “Parents & Kids
Workshop – Terracotta Warrior Robots”
and “Fashion·Terracotta Warriors

Inspired Fashion Design Competition”. A
finale exhibition of participants’ works
throughout the year will be held from
16 August to 9 September 2012 at Hong
Kong Cultural Centre.
為配合及推廣於香港歷史博物館舉行「一統天下：秦始皇帝的永恆國度」展覽是，香港設
計中心與康樂文化事務署轄下的藝術推廣辦事處在「2012香港設計年」期間合辦多項公共
藝術活動，從不同層面啟發學生及公眾的創意思維及對秦兵馬俑的體會。這些活動由香
港賽馬會慈善信託基金獨家贊助，當中包括「從『設計思維』出發 - 動畫/錄像設計比賽」、「設計體驗營2012」、「秦俑機械人設計親子

Mar-JulFashion·Terracotta Warriors
Inspired Fashion Design
Competition

will be showcased by models strutting
the catwalk and adjudicated by fashion
masters at Hotel ICON on 26 July 2012.
秦朝兵馬俑啟發了時裝設計系學生和畢業生的靈感，以全新角度審視中國文化，設計出別出
心裁的時裝。這活動是「由兵馬俑啟發設計」
公共藝術之一，旨在培養年青設計師的想像力
和創意。活動與香港理工大學紡織及製衣學系
合辦，共收到172份來自香港、澳門及中國大陸的作品。總決賽於2012年7月26日假香港唯港薈舉行，由時裝模特兒以「貓步」展示各入圍的
優秀服飾，並由時裝大師擔當評判。

動參加者作品於2012年8月16日至9月9日期間假香港文化中心展出。

2012

裳．俑時裝設計比賽

Inspired by the terracotta warriors
built in the Qin Dynasty, fashion design
students and graduates took a freshtake on Chinese culture and createdout of the box fashion. One of the“Terracotta Warrior Inspired Design”
Public Art Programme, aimed tocultivate the imagination and creativityof young designers. In cooperation
with the Institute of Textile andClothing of the Hong Kong Polytechnic
University, the contest received 172
entries from Hong Kong, Macau andMainland China. The finalists’ works

工作坊」及「裳．俑時裝設計比賽」。全年活

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Design To Empower - Design
Thinking Seminar & Workshop
從「設計思維」出發講座及工作坊

The Terracotta Warrior Inspired Design:
Animation / Video Design Competition

Design to Empower - Terracotta Warriors in my Neighbourhood

Feb -Sep2012

由兵馬俑啟發設計︰動畫/錄像設計比賽從「設計思維」出發 - 兵馬俑「在左近」
HKDC launched the Design to Empower
programme in 2008, the major designfocused youth programme consistingof a series of interactive workshops andprojects aims to introduce the creative
world of design to senior secondary
students and teachers, and help
develop design thinking process to solve
problems in their daily lives and its
application on a design project. Design To
Empower – Design Thinking Seminar &Workshop was held on 7 November 2011.
Presented in partnership with Education
Bureau, and conducted by Grace Lau,
Academic Co-ordinator (Design) of
SCOPE, City University of Hong Kong,the three-hour workshop provided
training to over 120 secondary teachersand students on the methodologies andprocesses of design thinking.
Famous Qin Dynasty terracotta warriors
strolling around Tai Po and helping torebuild an abandoned fishing village wereamong the ideas featured in short films
that entered the Design to Empower –Animation/ Video Design Competition.
With the Art Promotion Office of Leisureand Cultural Services Department
as the key collaborator for this year’s
programme, “Design to Empower Animation & Video Design Competition”
was one of the “Terracotta Warrior
Inspired Design” Public Art Programmes
promoting “The Majesty of All Under
Heaven – The Eternal Realm of China’sFirst Emperor” exhibition, hosted by theHong Kong Museum of History.
To enhance the understanding ofstudents to design thinking, an Animation& Video Design Sharing Session washeld on 25 February 2012. John Hsu,
General Manager of Walt Disney Studios
Motion Pictures Hong Kong, and Rita
Chan, Executive Producer of General
Programmes Section of Radio Television
Hong Kong, two of the experts in video

and animation production sharedwinning strategies.
From researching the cultural
background of the terracotta army, tocreating an animation or video fusing
inspiration from the warriors and theeveryday life of modern Hong Kong, thestudents who took part in the competition
showed an impressive grasp ofknowledge and skills in design. The 102
entries, consisted of over 200 students
from 42 Schools, which were required
to focus on one of the 18 districts inHong Kong, were assessed by a panelof professionals, as well as being put toa vote on Facebook in June. Prudence
Mak, founder of local brand Chocolate
Rain, also created a short film about
the character “Fatina” and Terracotta
Warriors. The film and the finalists’videos were exhibited at viewing kiosks in
18 districts across Hong Kong in summer
this year.

102

Entries 隊參賽組別from 42 來自
schools 42間學校

Design For General Public 以公眾為對象的項目

香港設計中心於2008年首度推出從「設計思維」出發活動，是以青少年為對象的設計
教育項目，旨在讓高中學生及教師，透過互動工作坊及合作計劃，培養學生設計思維，
應用於排解日常生活的難題及創意項目之上。2011年11月7日，香港設計中心與教育局
攜手合辦從「設計思維」出發講座及工作坊，歷時三小時的工作坊，由香港城市大學專業
進修學院學術統籌（設計系）劉君璧任教，內
容環繞設計思維的原則和過程，訓練了逾120
位中學老師和學生。
遐邇聞名的秦朝兵馬俑在大埔遛達，協助重建
一條被遺忘的漁村…… 這是從「設計思維」出
發︰動畫/錄像設計比賽的參賽短片之其中一幕。本年度的從「設計思維」出發︰動畫/錄像設
計比賽為「由兵馬俑啟發設計」公共藝術活動之一。康樂及文化事務署轄下的藝術推廣辦事處
是今年活動之主要合作伙伴。為增進學生對設
計思維的認識，於2012年2月25日舉辦的動畫及
錄像設計分享會，邀請了兩位影像和動畫製作專家，分別為華特迪士尼電影製片（香港）總經
理及執行總監徐隆立和香港電台電視部綜合節
目組監製陳曼儀，向參加者分享致勝之道。
是次動畫/錄像設計比賽共有102隊參加，分別來自42家中學逾200名中學生，他們從研究兵馬俑的文化背景開始，學習製作一段融合古代
戰士與現代日常生活的動畫或影片，並須選
取香港18區其中一區作主題。製作過程中，參
賽者都學以致用，充份發揮設計知識和技巧。
各精彩作品經由專家小組評核，並於6月透過Facebook讓公眾網上投票。另外，本地品牌
Chocolate Rain 創辦人麥雅端也創作了一段
短片，描述其品牌主角“Fatina”和兵馬俑的
奇遇故事，影片以及入圍學生作品於2012年暑假以流動平台方式在全港18區巡迴展出。

Design to Empower - Terracotta Warriors In
Hong Kong x FATINA by Chocolate Rain從「設計思維」出發 - 兵馬俑在香港 x FATINA
by Chocolate Rain

The Most Creative Design Award Champion“Regain Confidence” (Islands District)「最具創意設計大獎」冠軍 《重拾信心》（離島區）Animation & Video Design
Sharing Session by Grace Lau,
Academic Co-ordinator(Design) of SCOPE,
City University of Hong Kong動畫及錄像設計分享會 - 香港城市大學
專業進修學院學術統籌（設計系）劉君璧

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常言道：「一幅圖片勝過千言萬語」。同樣，撼動人心的圖像設計，總讓人留下深刻印
象。De Sein 展覽中，德國的海報、書籍、文
字及企業形象設計琳瑯滿目，題材橫跨政
治以至商業，全都是有效傳達訊息的模範設計。展覽呈現二次世界大戰、冷戰、柏林圍牆
倒下，以至東西德統一等多個時期的平面設
計歷程，展品來自47位設計師，包括
Helmut Lortz、Kurt Weidemann、Karl Oskar Blasé、Hans Hillmann、De Sein:Michael Engelmann、Erik Spiekermann 等。

German Graphic Design from
Postwar to Present

De Sein: 從戰後到現代德國平面設計
As the saying goes, a picture is worth athousand words. Likewise, compellinggraphic design creates lasting
impressions. The De Sein exhibition
displayed posters, publications, typedesigns and corporate identities from
Germany that invariably convey theirmessages effectively. These range fromthe political to the commercial. SpanningWorld War II, the Cold War, the fall of
the Berlin Wall and the reunification of
East and West Germany, the exhibits
were supplied by 47 designers, including
Helmut Lortz, Kurt Weidemann, Karl
Oskar Blasé, Hans Hillmann, Michael

部分更是德國海報博物館的收藏。

28/11-28/12/

2011

Engelmann and Erik Spiekermann, withseveral on loan from the German Poster
Museum at Museum Folkwang.

聯同香港設計中心項目總監周婉美及德國海
報博物館總監 René Grohnert 共同策劃，共吸引逾2,000名訪客。於11月30日舉行的工作坊，德國資深平面設計師 Götz Gramlich 就「平面設計的社會責任」向45名香港設計師
和學生分享精闢見解。

Co-curated by He Jian-ping, a renowned
Chinese graphic designer based in
Berlin; Amy Chow, Project Director of
HKDC; and Director of the German Poster
Museum Dr. René Grohnert, the exhibition
attracted more than 2,000 visitors. A
workshop was organised on 30 November.
Götz Gramlich, a veteran graphic designer
from Germany, presented on the topic“Social Responsibility in Graphic Design”
to 45 Hong Kong designers and students.

6/9/

2011

The Power of Type
Text matters. The use of type - which
entails the selection and arrangementof typefaces, point size and line
spacing - is one of the fundamental
elements of modern communication.
Addressing 80 participants from Hong
Kong at a seminar, world-renowned
Danish type-designer Bo Linnemanndrew on a wealth of cases he worked
on as he revealed the secrets of

展覽由現居於柏林的中國著名設計師何見平

the art of typography and explained
how typeface helps promote andconsolidate a brand.
文字有價。字體的運用，包括字型、大小及行距的選擇和安排，是當代傳意的基本元素之一。舉世知名的丹麥設計師 Bo Linnemann
親臨香港的研討會，以豐富的案例向80名聽
眾揭露了版面設計藝術的奧秘，並解說字型
如何有助推廣和鞏固品牌。

Design For General Public 以公眾為對象的項目

Publications
出版刊物

As the pioneer organisation promoting design in Hong Kong, HKDC celebrates the city’s
design excellence in style and preserves design legacy. In 2011, HKDC launched createdpublications to document the colourful array of projects and initiatives that the agency
introduced during the year. They were:

作為推廣香港設計的先鋒，香港設計中心為
表揚香港設計成就及承傳設計文化不遺餘力。2011年香港設計中心出版多本書刊，記錄本中心年內多彩多姿的計劃與活動。
它們包括：

1

1

2

3

2

3

4

5

Design For Asia - HKDC Awards 2011
The book features 156 winning designs from DFA Award 2011 and profiles
the winners of the DFA Lifetime Achievement Award, the Design LeadershipAward and the World’s Outstanding Chinese Designer.

1 《給亞洲設計：香港設計中心設計大獎2011》

De Sein - German Graphic Design from Postwar to Present
The catalogue commemorates the exhibition “De Sein”. The book illustrates
the development of German graphic design since World War II using morethan 160 design items including posters, publications, corporate logos andtypography.

2 《De Sein：從戰後到現代德國平面設計》

Design x Culture Navigator Series: Tsim Sha Tsui & Vicinity
The guidebook from the Design x Culture Navigator series features 84 uniquesites of interest in Tsimshatsui, Mong Kok and Yaumatei, and is designed for
visitors who are interested in art, design and local culture. The series is partof a research project by the Information Design Lab at the School of Design of
The Hong Kong Polytechnic University in collaboration with HKDC.

3 《Design x Culture Navigator Series:

書中展示了亞洲最具影響力設計大獎2011的156
項得獎設計，亦介紹亞洲設計終身成就大獎、
設計領袖大獎和世界傑出華人設計師的得主。

此書是“De Sein”展覽的紀念特刊，精選逾
160項設計作品，包括海報、書籍、企業形象
和字體，展示了德國自二次大戰以降的平面設計發展歷程。

Tsim Sha Tsui & Vicinity》
這本指南屬Design x Culture Navigator
系列，介紹油尖旺84個別具一格的熱點，以喜歡藝術、設計和本土文化的旅客為對象。
此系列叢書為香港理工大學設計學院信息設
計研究室與香港設計中心合作的研究成果。

4

設計之路 - 當代設計創意大師經驗談

27 masters in design, creativity and brand building reveal their secrets
to success in blending design and business. They include founder of OMA
Rem Koolhaas, president of Pompidou Centre Alain Seban, Moooi’s creative
director Marcel Wanders, Qeelin’s founder Dennis Chan and Dreamworks’
Raman Hui.

4 《設計之路 - 當代設計創意大師經驗談》
27位設計、創意和品牌大師透露了以設計融合
商業的成功奧秘。他們包括 OMA 創辦人
Rem Koolhaas、龐比度中心主 Alain Seban、Moooi 設計總監 Marcel Wanders、Qeelin
創辦人 Dennis Chan 和夢工場的許誠毅等。

5Hong Kong Design Centre Annual Report 2010-11
Themed “Design for Better Living - To Inspired, Be Inspired”, the proud
publication of HKDC was awarded Silver & Honours (Non-Traditional) at
the 26th International ARC Awards, a competition open to organisations
producing annual reports. The book was also awarded Honours (NonProfit Organisation) at the 23rd Galaxy Awards that complimented market
communications materials.

5 《香港設計中心年報2010-11》
以「設計讓生活更美好」為主題，香港設計
中心的精心傑作榮獲第26屆國際年報大獎
創新設計組別銀獎及優異獎，是項比賽開放
給所有出版年報的機構。年報同時獲頒第23
屆Galaxy Awards非牟利機構組別優異獎，獎項嘉許優秀的傳訊材料。

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International Promotion And Relations 國際推廣和關係

INTERNATIONAL PROMOTION
AND RELATIONS
國際推廣和關係

Friends of HKDC Membership Programme (FOHKDC)「香港設計中心之友」會員計劃
HKDC is blessed with the supportof the government, the industry andmembers of the public. The FOHKDC
Membership Programme, re-launched
in December 2010, is a tightly-knit
network of accomplished and aspiring
individuals who share HKDC’s public
mission of DESIGN FOR SOCIETY.
Through the programme, HKDC aims

to establish a community consistingof people from various professions
and backgrounds who are not only
enthusiastic and passionate about
design, arts and culture, but who
also recognise the role of design inpromoting business and bettering
the society. The programme has fivemembership categories:

香港設計中心很榮幸得到政府、業界和公眾
人士支持。「香港設計中心之友」會員計劃於
2010年12月重新推出，緊密連繫一眾多才多藝、志向遠大的人才，共同肩負香港設計中心的公眾使命一一向社會推廣設計的精神。透過此會員計劃，香港設計中心集合了來自不同行業和背景，熱衷設計、藝術和文化的人士，
他們均認同設計能推動企業發展，讓社會更美好。會員計劃共設有五類會籍︰

Acknowledgement of Patron Members
鳴謝永久贊助會籍之會員 （till 31 March 2012 截至2012年3月31日）(by alphabetical order of surname 以英文姓氏排序)
Mr Fawaz Abid Bakhotmah
Fawaz Bakhotmah, Arch & Des.
Ms Cheng Wai Kwan, Vivian
鄭慧筠女士International Liaison Manager,
Hong Kong Design Institute香港知專設計學院 國際事務經理
Ms Agnes Chiu
趙靄文女士
Director, SOHK Ltd.
SOHK Ltd. 總監
Mr Alex Chunn
Vice President - Concept Development,
Techtronic Industries Co. Ltd.
創科實業有限公司 副總裁 - 產品概念開發部
Mr Richard Fung
馮立中先生
Chief Executive,
Hong Kong Standards and Testing Centre
香港標準及檢定中心 總裁
Ms Pansy Ho
何超瓊女士
Managing Director, Shun Tak Holdings Ltd.
信德集團有限公司 董事總經理Mr Jeremy Hocking
Vice President Asia Pacific, Herman Miller Global
Customer Solutions (HK) Ltd.
赫曼米勒全球客戶服務（香港）有限公司 亞太區副總裁
Ms Kigge Hvid
CEO, INDEX:INDEX: 行政總裁
Mr Kan Tai-keung, SBS
靳埭強先生
Founder, Kan & Lau Design Consultants
靳與劉設計顧問 創辦人

Mr Kwong Man-hang, Bengie, JP (Aust.)
鄺敏恆先生
President, WKK Technology Ltd.
王氏港建科技有限公司 主席
Mr Lai Man-ting, Edmond
黎文定先生
Director, Much Creative Communication Ltd.
名點創意傳訊有限公司 總監
Dr Michael Lam
林寶興博士
CEO, Hong Kong Quality Assurance Agency
香港品質保證局 總裁
Ms Flora Lau
劉偉婷女士
Design Director, Flora Lau Designers Ltd.
劉偉婷設計師有限公司 設計總監
Mr Freeman Lau, BBS
劉小康先生
Founder, Kan & Lau Design Consultants
靳與劉設計顧問 創辦人
Mr Lau Tai-yum
劉埭欽先生
Dr Edmund Lee
利德裕博士
Executive Director, Hong Kong Design Centre Ltd.
香港設計中心 行政總裁
Dr John Lo, OBE, JP
羅肇強博士
Senior Consultant, Hong Kong Design Centre Ltd.
香港設計中心 高級顧問
Mr Ma Yu-hung, Samuel馬餘雄先生Manager Director, Luk Ka Paper Industrial Ltd.
力嘉紙品印刷工業有限公司 董事總經理

Mr Nils Neckel
Director, Designlink
Mr Benson Pau
鮑潔鈞先生
CEO, Wings Trading (HK) Co Ltd.
飛騰行（香港）有限公司 行政總裁
		Mr Tsoi Chiu-hang
蔡超恆先生
Executive Director, Lifestyle Centre Holdings Ltd.
時尚生活中心集團 執行董事
Mr Wang Chi-fung
王志峰先生
President, China Energy Technology Holdings Ltd.
中國能源科技集團有限公司 董事長
Mr Peter Wong黃紹開先生
Mr Xia Qin
夏勤先生
President, Makestream Design Co Ltd.
杭州麥客意識流設計有限公司 負責人
Mr Eric Yim
嚴志明先生
POSH Office Systems (HK) Ltd.
科譽（香港）有限公司
Dr Allan Zeman, GBM, GBS, JP
盛智文博士
Chairman, Lan Kwai Fong Holdings Ltd.
蘭桂坊控股有限公司 主席
colourliving
Shantou University
汕頭大學
TAL Apparel Ltd.
聯業製衣有限公司

International Promotion And Relations 國際推廣和關係

Acknowledgement of Corporate Members
鳴謝公司會籍之會員(by alphabetical order 以英文排序)Bill Design Ltd.
IP Protection &Exchange Ltd.

Membership Category 會籍類別Patron Member 永久贊助會籍
Corporate Member 公司會籍
Individual Member 個人會籍
Associate Member 附屬會籍Student Member 學生會籍

籌款晚宴空前成功，為香港設計中心及其姊妹機構香港設計大使共籌得逾三百七十七萬
港元。更具意義的是善款將用於各項社區計
劃，以推廣香港的設計和創新。
香港設計大使籌款晚宴2011於風格時尚的唯港薈酒店舉行，酒店融合多項設計和藝術元素，與是次晚宴非常配合。而且，世界級時
裝大師 Vivienne Tam 更擔任晚宴創意總監
此重要角色。「照出前程」為本年度晚宴的

The Ambassadors’ Ball2011 - Light the Way

主題，每個環節均圍繞光與燈飾設計。席間

4/11/

2011

香港設計大使籌款晚宴 - 照出前程The fundraising gala event was a roaring
success, raising HK$3.775 million in
support of the two organisers, HKDC
and its sister organisation, Hong Kong
Ambassadors of Design. More specifically,
the funds collected would be spent on
promoting design and innovation in Hong
Kong through community-based projects.
The Ambassadors’ Ball 2011 was held at
the stylish Hotel ICON, and its confluenceof design and art made for the perfect
backdrop to the fundraising evening. World

fashion doyenne, Vivienne Tam played
an important role as creative director for
the Ball. Entitled “Light the Way”, thisyear’s festivities revolved around light andlighting. An auction was held on the night,featuring limited edition lighting products
designed by some of the most celebrated
names in Hong Kong and around the world.
Now in its fourth year, the event drew some
350 participants and was officiated by thethen Chief Secretary for Administration
Stephen Lam and former Chief Secretaryfor Administration Henry Tang.

上演的拍賣會展示多項限量版燈飾藝術品，
皆出自香港以及世界各地最著名設計師的手筆。籌款晚宴已踏入第四年，雲集350人共襄善舉，主禮嘉賓分別為時任政務司司長的林
瑞麟及前任政務司司長唐英年。

65

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International Promotion And Relations 國際推廣和關係

15-26/7/

2011

SZ · HK Design Exhibition 2011
2011 深圳．香港設計邀請展
The cultural melting pots of Hong Kong
(HK) and Shenzhen (SZ) provide fertile
ground for a lively design scene. To
celebrate the diversity and quality ofdesigns from the two cities, HKDC andthe Shenzhen Graphic Design Association(SGDA) put together the 2011 SZ．HK
Design Exhibition, which was held in Hong
Kong under the theme “Multicultural
Inspiration”. The event featured over 40
HK and SZ designers and introduced
around 1,500 visitors to an array of exhibits
including graphic designs, multimedia
projects and installations, many of whichwere inspired by the intricate relationshipbetween the two places. The co-curatorsof the exhibition were Amy Chow, Project
Director of HKDC and Kong Sen, Chairmanof SGDA, while Benny Au of Amazing Angelwas the identity and exhibition designer.

香港和深圳 - 兩個融合多元文化的城市，提供豐富的創作土壤，培養躍動的設計環境。為表彰兩地多元化的優質設計，香港設計中心
與深圳市平面設計協會共同於香港舉辦
「2011深圳．香港設計邀請展」，並以「雙線 體會多元文化都市」為主題。展覽重點介紹逾
40位香港和深圳的設計師，透過平面設計、多媒體創作和裝置藝術等一系列展品，體現兩

The opening ceremony invited Dr. Louis
Ng Chi-wa, Leisure and Cultural Services
Department’s Assistant Director (Heritage& Museums); Dong Xiaoming, Chairmanof the Shenzhen Federation of Literaryand Art Circles, and Freeman Lau, Vice
Chairman of HKDC as guests of honour.
Around 150 people attended the ceremony
and the concurrent forum, while 8 guided
tours for 200 students were arranged
during the exhibition.

地的密切關係，共吸引約1,500名訪客參觀。
是次展覽由香港設計中心項目總監周婉美和
深圳市平面設計協會主席孔森聯合策展，而
Amazing Angel的區德誠則擔任展覽設計師。
開幕式的主禮嘉賓包括康樂及文化事務署助理署長（文博）吳志華博士、深圳市文學藝術界聯合會主席董小明以及香港設計中心董事
會副主席劉小康。約150人出席是次開幕式及設計師分享會，展覽期間大會更為200名學生
安排了8場導賞服務。

15/7/

2011

2011 Hong Kong - Shenzhen Culture & Creative Forum2011 深港文化創意論壇

The forum attracted 114 participants
who were keen to learn the strategies
to further the growth of the designand creative industries in Hong Kongand Shenzhen. Organised by HKDC,
Shenzhen Industrial Design Profession
Association and Hong Kong Arts
Centre, the programme compriseda main forum entitled “Asia Design
Cities - Creative．Culture．Policy”
and two concurrent symposiums on“Elements in Asia Creative Cities” and“Development in Shenzhen, Hong Kong
and Qianhai”. Among the speakersof the main forum were Lee Soon In,
President of Seoul Design Centre, Tan
Kay Ngee, Principal Architect of Kay
Ngee Tan Architects in Singapore andTony Wong, CEO of Lifestyle Centre
Holdings Limited in Shanghai. The
session was moderated by Rachel Chan,
Founder and Chief Catalyst of InnoFoco.
The event was covered by media in both
Shenzhen and Hong Kong.

此論壇吸引114位有志學習創新策略，以推動香港和深圳的設計創意產業的參加者。論壇
由香港設計中心、深圳市工業設計行業協會
及香港藝術中心合辦，內容包括主論壇「亞洲
設計城市—創意．文化．政策」，以及兩場專
題研討會，主題分別為「亞洲創意都會要素」
和「深圳香港雙城．前海發展」。主論壇的講者計有首爾設計中心主席李淳寅、新加坡陳
家毅建築師事務所創辦人陳家毅以及來自上海的時尚生活中心集團總裁黃瀚泓，並由勰高服務創新顧問公司創辦人陳嘉怡擔任主持。活動獲深港兩地的媒體報導。

International Promotion And Relations 國際推廣和關係Memorandum of Understanding
with Taiwan Design Center與台灣創意設計中心簽訂合作備忘錄
By signing the Memorandum ofUnderstanding (MOU), Taiwan Design
Center and Hong Kong Design Center(HKDC) demonstrated their commitment
to promote design and collaboration in
the two territories. Since endorsing the
MOU the two centres have collaborated
in the areas of exchange, promotion,
research and development, talentcultivation, and consultancy. Below are
the key deliverables in the year:
A 32-strong team of representatives of thedesign industry in Hong Kong attended
the 2011 IDA Congress Taipei in October
2011. Sixteen delegates were present at
the Taiwan-Hong Kong Design Industries
Forum, which was hosted by TaiwanHong Kong Economic and Cultural Co-

operation Council. A Taiwanese delegation
participated in Business of Design Week
and DETOUR the following month, while
also meeting with representatives ofCommerce and Economic Development
Bureau and HKDC.

07/07/

2011
台灣創意設計中心與香港設計中心簽訂合作
備忘錄，見證了雙方於兩地共同推廣設計的決

HKDC was a supporting organisation
at the 2012 Taiwan International Design
Competition, hosted by the Industrial
Bureau of Taiwan’s Ministry of Economic
Affairs and organised by Taiwan
Design Center in April 2012. HKDC was
responsible for promoting the event inHong Kong and encouraging designers
in town to join the competition. Taiwan
Design Center was the supportingorganisation at the Design for Asia Awardin 2012.

心。自簽訂備忘錄以來，雙方於交流、推廣、研究發展、人才培育和諮詢等範疇共同合作，以下是年內的主要合作成果：
香港設計業界於2011年10月，組成32人的代表
團參與「2011台北世界設計大會」，當中16人出
席由台港經濟文化合作策進會舉辦的「台港設計產業論壇」。另一邊廂，台灣代表團於11月
參與「設計營商周」及DETOUR，並與商務及經濟發展局及香港設計中心的代表會面。
香港設計中心以支持機構名義參與由台灣經
濟部工業局主辦及台灣創意設計中心統籌之
「2012台灣國際創意設計大賽」，協力於香港的宣傳，並鼓勵本港設計師參賽。另一邊廂，台灣創意設計中心亦擔當「2012亞洲最具影響力
設計大獎」的支持機構。

22-30/10/

2011 Taipei World Design Expo

2011

臺北世界設計大展

As Taiwan’s largest design event inrecent years, the 2011 Taipei World
Design Expo featured a variety ofinnovative designs. HKDC showcased
projects that received Design For
Asia (DFA) Award at the Nangang
Exhibition Hall of the Taipei World
Trade Centre. Hailed from Hong Kongas well as other places including
Japan, Mainland China, South Korea
and Thailand, the designs came underfour categories, namely Apparel andAccessory Design, Communication
Design, Product and Industrial Design
and Environmental Design. The entire
Expo attracted around 1.3 million
visitors, including 250,633 people who
visited the Nangang Exhibition Hall.

Concurrently, the Hong Kong
Federation of Design Associations led
a 16-strong delegation representing
Hong Kong’s design and creative
industries to attend the Taiwan-Hong
Kong Design Industries Forum and2011 IDA Congress Taipei.

2011臺北世界設計大展是臺灣設計界近年最重大的盛事，展示了林林總總的創新設計。
香港設計中心在臺北世界貿易中心南港展覽館
展出了歷屆亞洲最具影響力設計大獎的得獎
作品，既有來自香港的創作，也有日本、中國內
地、南韓及泰國等地的設計。這些作品劃分為
服飾設計、傳訊設計、產品及工業設計，以及
環境設計四大組別。設計大展錄得約130萬參

Subsequently, FHKDA and HKDC
organised a press briefing on 20
January 2012, the delegation shared
their experience in Taiwan and theirviews of how future collaboration
with design professionals in the
territory should be carried out, as
well as enhancing the interaction andworking opportunities.

觀人次，其中250,633人到訪南港展覽館。
此外，香港設計總會率領來自香港設計及創意
業界的16人代表團，到訪台灣參加「台港設計產業論壇」及「2011臺北世界設計大會」。
香港設計總會和香港設計中心於2012年1月20日合辦傳媒簡報會，分享代表團在台灣的體驗，並就如何與當地設計產業加強合作
發表意見，增加兩地的互動和合作機會。

67

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International Promotion And Relations 國際推廣和關係

12-13/5/2011
作為博覽的協辦機構，香港設計中心期望展
示內地企業與香港設計師合作所帶來的裨益。220家來自逾20個產業的香港機構匯聚於廣州，參展首屆升級轉型．香港博覽。博覽設
有三大主題展區、主論壇、研討會、商貿配對
服務以及Smart Car巡遊及展示，主辦單位為香港貿易發展局、廣東省對外貿易經濟合作廳

SmartHK

以及中國國際貿易促進委員會廣東省委員會。

升級轉型．香港博覽As a co-organiser of the event, HKDC
hoped to demonstrate how mainlandbusinesses could benefit from working
with designers in Hong Kong. Featuring
220 organisations from more than 20
industries in Hong Kong, SmartHK
consisted of an exhibition with threepavilions, plenary conference, seminarseries, business-matching meetings,
and Smart Car parade and showcase.
The event was organised by Hong
Kong Trade Development Council,
the Department of Foreign Tradeand Economic Cooperation of the
Guangdong Province, and China Council
for the Promotion of International Trade
Guangdong Sub-Council.

香港設計中心亦是「設計創新展館」主題展

HKDC was an exhibitor in the “Innovation and
Design” Pavilion, displaying winning projects
from Design for Asia Award and introducing
the centre’s major programmes. Victor Lo,
Chairman of HKDC’s Board of Directors,delivered the keynote speech at the event’s
thematic luncheon, addressing the topic“Business, Creativity and Future Economy”.
HKDC co-organised two seminars entitled“Interior Design and Management inCommercial Space” and “Fashion, Trendy
Products and Branding”, which attracted
over 350 and 400 participants respectively.
HKDC’s Executive Director Dr. Edmund Lee
was the moderator of the former session.
The two-day exhibition and seminars
drew more than 10,000 visitors.

區的參展機構，展示亞洲最具影響力設計
大獎的得獎作品，並介紹設計中心的主要項
目。香港設計中心主席羅仲榮於專題午餐會發表主題演講「營商、創意與未來經濟」。
設計中心並協辦兩場主題為「商業空間設計及管理」和「時尚產品及時裝品牌升級秘訣」
的研討會，分別有350和400人參與，前者並由香港設計中心行政總裁利德裕博士主持。
為期兩天的展覽和研討活動共錄得逾10,000
人次參加。

13/9/

2011

Think Asia, Think Hong Kong Main Symposium「邁向亞洲 首選香港」主論壇
The role of Hong Kong as the creative
capital of Asia and how companies in
the United Kingdom could reach out toAsian markets were among the topics
delved into at the “Hong Kong: The
Creative Capital of Asia” session, which
was part of the “Think Asia, Think HongKong” symposium held in London, United
Kingdom. Victor Lo, Chairman of HKDC’s
Board of Directors, spoke at the session.
“Think Asia, Think Hong Kong” wasthe largest Hong Kong promotional

campaign to take place in the United
Kingdom. Hosted by Hong Kong Trade
Development Council, the day-longevent featured more than 50 Hong
Kong partners – including HKDC.
High-level speakers included thenChief Executive of Hong Kong Donald
Tsang and Lord Sassoon, British
Commercial Secretary to the Treasury.
The event focused on logistics,
technology, accountancy, consulting,financing, design, legal services andinfrastructure development.

香港作為亞洲創意之都的角色，以及英國公
司如何進入亞洲市場，均是「香港：亞洲創意之都」研討會深入探討的題材。研討會是於英國倫敦舉辦的「邁向亞洲 首選香港」其中一個環節，香港設計中心董事會主席羅仲榮
擔任演講嘉賓之一。
「邁向亞洲 首選香港」是香港於英國最大型
的推廣活動，由香港貿易發展局主辦。此活動有逾50個來自香港的合作夥伴，包括
香港設計中心。重量級講者包括時任香港
特別行政區行政長官曾蔭權和英國財政部商務次官沙遜勳爵。內容圍繞物流、科技、會
計、管理顧問、金融、設計、法律服務、基礎建設等範疇。

International Promotion And Relations 國際推廣和關係

香港設計中心積極與大中華地區及海外的機構加強合作，在2011至2012年度共接待44
個官方代表團。當中包括本地機構如香港特別行政區政府效率促進組、香港貿易發展局、
香港青年工業家協會、香港理工大學設計
學院的學生，以及香港聯合國教科文組織
協會。

Visits to HKDC

此外，香港設計中心也為中華人民共和國商務部，以及廣東省、上海、杭州和寧波的代表

到訪香港設計中心

HKDC is committed to fosteringcollaboration with organisations in
Mainland China, Taiwan and abroad. In
the year 2011-2012, HKDC received 44
official delegations. They included localorganisations such as the Efficiency
Unit of the Hong Kong SAR Government,
Hong Kong Trade Development Council,
Hong Kong Young Industrialists Council,
students from the School of Design of theHong Kong Polytechnic University, and
UNESCO Hong Kong.
HKDC also arranged visits from the
Ministry of Commerce of the People’s
Republic of China, representatives from團安排參觀活動。此外，台港經濟文化合作
協進會、台灣中華經濟研究院、韓國京畿道

Guangdong Province as well as Shanghai,
Hangzhou and Ningbo. Meanwhile,delegations from Asia included the
Taiwan-Hong Kong Economic and Cultural
Co-operation Council, the Taiwan Chung
Hua Institution for Economic Research,
the Gyeonggi Provincial Government andthe Deagu Gyeongbuk Design Centre in
Korea, the Malaysia Design Development
Centre and the Japanese Enterprises
Delegation. European organisations
visited HKDC too, such as the Stockholm
Business Region Development, Creative
England, the Cisco European Design
Center, the Danish Design Council and theConsulate General of Poland.

政府和大邱慶北設計中心、馬來西亞設計發
展中心和日本企業代表團等亞洲代表均曾到訪；遠道來觀摩的還有歐洲機構，包括斯德哥爾摩商業區發展、創意英國、思科歐洲設
計中心、丹麥設計局和波蘭總領事等。

Communications andMedia Publicity
傳訊與媒體報導HKDC made every effort to provide
the general public and the media with
up-to-date information of our works anddesign related programmes. In the year,
HKDC maintains close contacts with local
and international media through various
communication tools. We issued press
releases and held press conferences,media briefings and activities during theyear to raise public awareness throughmedia network. HKDC also conducted
briefings to visiting overseas journalists
delegations. Senior Management werearranged to have media interviews to
spread the message to the public. Social
media platform also acts as an important
tool to communicate and interact withthe society. Moreover, the e-newsletter
highlighted our activities and major
progress were sent to subscribers andinterested parties.
HKDC’s events and programmes havealways attracted widespread media
coverage in Hong Kong, Mainland
China and abroad. This year’s flagshipoccasion Business of Design Week and its
concurrent events attracted 263 media
attendance from Hong Kong and overseas
and achieved 915 media exposures. The
HKDC Awards were featured in more than
400 articles on traditional and online media
outlets, while 59 and 55 media coverage
highlighted Knowledge of Design Week
2011 and 2012 respectively. The 2012
Hong Kong Design Year generated over
156 media exposures as of June 30 2012.
Media reports about HKDC’s community
engagement and education programmes
have helped raise awareness of the valueof design. Discover Design 2011 and DesignMart 2011 received 13 and 53 media
exposures respectively.

及各界人士明白設計讓生活更美好。我們透過不同的溝通渠道，與本地及國際傳媒保持
緊密聯繫，香港設計中心透過發放新聞稿，舉
行記者會、傳媒簡報會和活動與媒體保持聯絡，並向訪港的海外媒體代表團介紹設計中心最新動態和香港設計業的發展情況。另外，管理層亦親身接受不同媒體訪問，向公眾提
供準確的資訊。我們亦透過社交媒體平台，加強與社區大眾的互動交流。而定期發放的電
子通訊，有助推廣設計中心之重點活動及設計相關資訊。
香港設計中心的活動和項目常獲香港和中外媒
體廣泛報道。年內的旗艦活動設計營商周及其
同期活動共吸引逾263家媒體出席採訪，共有
915次報道。香港設計中心設計大獎獲得逾400
篇傳統和網上媒體的報道，而設計智識周2011
和2012分別獲59和55篇專文介紹。截至2012年
6月30日，2012香港設計年共錄得逾156次媒體
曝光機會。傳媒對設計中心的社區活動和設計
教育項目加以報道，有助促進公眾認識設計的

本中心致力向公眾及傳媒提供有關香港設計

價值。設計體驗營2011和設計市集2011分別被中心和設計相關的項目的最新資訊，讓公眾媒體報導13和53次。

69

70

Corporate Governance 企業管治CORPORATEGOVERNANCE
企業管治As a publicly funded organisation,
HKDC has over the years continued tostrengthen its corporate governanceand improve its culture of work tofoster accountability, cooperation andcollaboration. Apart from regularly reviewing its operation, HKDC appointed
in early 2010 an outside audit firm to
conduct an internal audit exercise on
areas related to projects, finance andadministration. Based on the findings
and recommendations of the internal
audit report completed in June 2010,
HKDC had prioritised its follow-up
actions, including staff training, toensure that the operational procedures comply with its own corporate
governance.
HKDC has also fully implemented a
two-tier reporting system for managing
potential conflicts of interest of its
directors. Apart from reporting theirpotential conflicts of interest at board orcommittee meetings, directors are now
also required to disclose their generalinterests, direct or indirect, pecuniary orotherwise, on appointment to the Boardof HKDC. Their declarations are alsoavailable for inspection by members of
the public upon request.

香港設計中心是以公帑資助的機構，多年來
一直努力加強企業管治，改善工作文化，以加強問責性和合作性。香港設計中心除了定
期檢討其運作外，亦於二零一零年年初外聘審計公司就活動項目、財政及行政等範疇進行內部審計。審計工作已於同年六月完成，
設計中心根據內部審計報告的結果和建議，
定下跟進工作的優先次序（包括員工培訓），
以確保設計中心的運作程序符合其企業管治的原則。
香港設計中心已全面實行兩層匯報機制，以防董事出現利益衝突。除了在董事會以及委
員會會議匯報利益衝突外，董事在被委任加入董事會時亦須披露其直接或間接、金錢與
非金錢的一般利益。如有人查詢，有關披露亦
會公開予公眾人士審察。

Our Accounts 香港設計中心帳目

OUR
ACCOUNTS
香港設計中心帳目

INCOME AND EXPENDITURE STATEMENT FOR THE YEAR ENDED 31ST MARCH 2012
至2012年3 月31 日止財政年度收支結算表

Government
Funding - HKDC
NonBasic Operation
Goverment 政府資助撥款Funding香港設計中心
非政府資助 基本營運Design Support
Programme
設計支援計劃
Business of
Design
Week
2011
設計營商周
2011

HKDC
Awards
2011
香港設計
中心設計
大獎
2011

Other
Government Funding
其他政府資助撥款CreateSmart Initiative
創意智優計劃

Hong Kong:
Creative
Ecologies
香港︰創意生態

International
DesignSummerCamp
Programme
環球設計
夏令營

HKDC
Awards
2010
Y2K x
香港設計
Design中心設計
TV大獎
Programme 2010

Hong Kong
Design Year
2012
香港設計年

Total
總計

HK$

HK$

HK$

HK$

HK$

HK$

HK$

HK$

HK$

HK$

0

27,562,722

8,360,270

3,025,899

509,613

1,051,115

1,500,000

263,401

2,938,210

45,211,230

1,307,352

5,956,526

3,306,599

120,523

0

0

0

0

0

10,691,000

800

02,637,350

583,768

0

0

0

0

0

3,221,918

40

536

510

133

0

9

0

9

0

1,237

1,308,192

33,519,784

14,304,729

3,730,323

509,613

1,051,124

1,500,000

263,4102,938,210

59,125,385

709,928

16,352,514

12,866,633

3,285,506

360,740

1,051,124

1,500,000

253,392

2,681,925

39,061,762

83,26013,110,553

1,418,896

434,817

128,8730018

256,285

15,432,702

0

0

0

0

0

0

0

0

0

0

16,7004,056,717

19,20010,00020,0000

0

10,00004,132,617

809,888

33,519,784

14,304,729

3,730,323

509,613

1,051,124

1,500,000

263,4102,938,210

58,627,081

498,304

0

0

0

0

0

0

0

0

498,304(25,460)

0

0

0

0

0

0

0

0

(25,460)

472,844

0

0

0

0

0

0

0

0

472,844472,844

0

0

0

0

0

0

0

0

472,844

Income收入Government
grant
政府資助

Project income

項目收入Sponsorship贊助 / 捐款

Other income

其他收入Expenditures

支出

Project expenses
項目開支Payroll &related cost

薪資及
相關支出

Donation捐款Overhead &administration

一般營運及
行政費用

Operatingsurplus /(deficit)營運盈餘 / (赤字)

Less:
Interest
expenses

減：
利息支出

Net surplus /(deficit)

淨盈餘 /
(赤字)

71

72

HKDC’s Board of Directors 香港設計中心董事會

HKDC’S BOARD OF DIRECTORS香港設計中心董事會

Victor Lo, GBS, JP

Roy Chung, BBS, JP

Freeman Lau, BBS

Cees de Bont

Bonnie Chan

Selina Chow, GBS, JP

Felix Chung(Appointed since 上任日期 21/05/2012)陳德姿
Director 董事

羅仲榮
Chairman 主席

Director 董事

鍾志平
Vice-Chairman 副主席

周梁淑怡
Director 董事

劉小康
Vice-Chairman 副主席

鍾國斌
Director 董事(Appointed since上任日期 20/09/2011)

Joey Ho

何宗憲
Director 董事

Lorraine JusticeDirector 董事(Retired on 離任日期 22/07/2011)

Frederick Lam, JP
林天福
Director 董事

Grace Lau劉君璧
Director 董事

John Heskett
Director 董事(Appointed since上任日期 20/09/2011)(Retired on 離任日期 31/01/2012)

James Law羅發禮
Director 董事(Retired on 離任日期 30/04/2012)

Francis Lee
李躍華
Director 董事(Appointed since上任日期 06/05/2012)

Frank Peters

Jerry Liu廖永亮
Director 董事

Joseph Lo勞建青
Director 董事

Kai﹣Yin Lo, SBS

Daryl Ng羅啟妍
Director 董事

黃永光Director 董事(Appointed since上任日期 26/09/2011)

Carrie Willis, SBS, MBE, JP

Ada Wong, JP

Kevin Yeung

Danny Yung

(Appointed since上任日期 14/09/2011)邱霜梅
Director 董事

Antony Chan

Janet Cheung

Ida LeeWinnif Pang

Kelly Sze

Director 董事

陳志毅
Alternate Director 候補董事

張啟秀
Alternate Director 候補董事黃英琦Director 董事

李碧茜
Alternate Director 候補董事

楊棋彬
Director 董事

榮念曾
Director 董事

彭志江
Alternate Director 候補董事施家禮Alternate Director 候補董事

(Appointed since上任日期 06/05/2012)(Retired on 離任日期 30/04/2012)

HKDC’s Board of Directors 香港設計中心董事會

MEETING ATTENDANCE
會議出席率

1 April 2011 to 31 March 2012

1 April 2012 to 30 June 20122011年4月1日至2012年3月31日

MEETING 會議 *(Attendance rate /Total no. of meetings
出席次數 / 會議數目)

2012年4月1日至2012年6月30日

Board
董事會

FAC
財務及
行政
委員會

BDC
企業
拓展
委員會

AC
審核
委員會

Board Members
董事會成員

Dr Victor Lo
羅仲榮博士

Dr Roy Chung
鍾志平博士

MEETING 會議 *(Attendance rate /Total no. of meetings
出席次數 / 會議數目)

Board
董事會

FAC
財務及
行政
委員會

BDC
企業
拓展
委員會

AC
審核
委員會

1/1

-

1/1

-

1/1

1/1

1/1

-

0/1

1/1

0/1

-

Board Members
董事會成員

6/6

-

7/7

-

3/6

4/4

2/7

1/1

Mr Freeman Lau

Dr Victor Lo
羅仲榮博士

Dr Roy Chung
鍾志平博士

Mr Freeman Lau

劉小康先生

劉小康先生

4/6

3/4

5/7

-

Representatives appointed by Hong
Kong Fashion Designers Association
香港時裝設計師協會代表

3/6

-

2/7

-

Representatives appointed by Hong
Kong Fashion Designers Association
香港時裝設計師協會代表

1/1

-

1/1

-

Representatives appointed by Hong
Kong Designers Association
香港設計師協會代表

5/6

-

6/7

-

Representatives appointed by Hong
Kong Designers Association
香港設計師協會代表

0/1

-

1/1

-

Representatives appointed by Hong
Kong Interior Design Association
香港室內設計協會代表

1/6

1/4

1/7

-

Representatives appointed by Hong
Kong Interior Design Association
香港室內設計協會代表

0/1

0/1

0/1

-

Representatives appointed by The
Chartered Society of Designers
英國特許設計師協會(香港)代表

0/4

-

-

-

Representatives appointed by The
Chartered Society of Designers
英國特許設計師協會(香港)代表

0/1

-

-

-

4/4

-

-

-

Prof. Cees de Bont

-

-

-

-

4/6

-

-

-

Ms Bonnie Chan

1/1

-

-

-

3/6

-

-

-

Mrs Selina Chow

1/1

-

-

-

1/4

-

-

-

Mr Felix Chung

0/1

-

-

-

1/1

-

-

-

Mr Frederick Lam

1/1

-

-

-

3/6

-

-

-

Mr James Law

0/1

-

-

-

2/6

-

-

-

Mr Joseph Lo

0/1

-

-

-

1/3

-

-

1/1

Ms Kai-Yin Lo

1/1

-

0/1

-

5/6

-

3/7

-

Mr Daryl Ng

0/1

-

0/1

-

-

Dr Carrie Willis
邱霜梅博士

1/1

1/1

-

-

1/1

1/1

-

-

0/1

-

1/1

-

1/1

1/1

1/1

-

Representative appointed by Hong
Kong Federation of Design Associations
香港設計總會代表

Ms Bonnie Chan
陳德姿女士

Mrs Selina Chow
周梁淑怡女士Mr Felix Chung
鍾國斌先生

Prof John Heskett
Prof Lorraine Justice
Mr Frederick Lam
林天福先生

Mr James Law
羅發禮先生

Mr Joseph Lo
勞建青先生

Ms Kai-Yin Lo羅啟妍女士

Mr Daryl Ng
黃永光先生

Dr Carrie Willis
邱霜梅博士

Ms Ada Wong黃英琦女士

Mr Danny Yung
榮念曾先生

1/6

-

3/7

陳德姿女士

周梁淑怡女士
鍾國斌先生
林天福先生

羅發禮先生
勞建青先生

羅啟妍女士
黃永光先生

5/6

3/4

-

-

Ms Ada Wong

3/6

4/4

-

-

Mr Danny Yung

3/6

-

5/7

-

Mr Jerry Liu
廖永亮先生

Mr Jerry Liu
廖永亮先生(Head of Create Hong Kong or
his proxy)（創意香港總監或其代表）

Representative appointed by Hong
Kong Federation of Design Associations
香港設計總會代表

6/6

4/4

6/7

Remarks:
Board – Board of Directors 董事會
FAC – Finance and Administration Committee 財務及行政委員會
BDC – Business Development Committee 企業拓展委員會
AC – Audit Committee 審核委員會

1/1

黃英琦女士
榮念曾先生

(Head of Create Hong Kong or
his proxy)（創意香港總監或其代表）

73

74

International Alliances 國際聯盟

1
2
3

4

INTERNATIONAL

ALLIANCES
國際聯盟

The following are just some of the trans-national organisations that we areaffiliated to. They have enabled us to organise a diverse range of quality
programmes. Moving forward, we will continue to leverage on such alliances toharness success with greater effectiveness.
以下是一些與本中心密切聯繫的跨國機構，它們通力合作使我們能夠舉辦如此多姿多彩的活動。展望未來，本中心希望能繼續與各機構攜手合作，精益求精。

Global Design Network (GDN)
Initiated by HKDC, the GDN intends to provide a network for member organisations to explore and discuss issues of shared interest. A theme is set out tofacilitate a productive discussion at the annual roundtable. With the multitude ofinternational participation in the network, GDN currently encompasses 38 leading
design associations in Asia, Europe and the US.
GDN’s missions are:
To promote the awareness of reviewing the role of design and design organisations in the cultural,
economical, social, educational and environmental developments in the globe;
To encourage multidisciplinary cooperation between designers and other professionals such as artists,
psychologists and cultural thinkers across nations; and To share information about major commercial
projects in which business opportunities for the design sector could be identified across borders.

由香港設計中心倡議成立，GDN旨在建立一個讓各成員機構更有效探索共同關心議題的網絡。每年的圓桌會議都會設定討論主題。GDN至今已有38個國際頂尖的設計界成員組織，遍及亞洲及歐美等地。
GDN的宗旨：促進全球重新檢討設計及設計組織在文化、經濟、社會、教育及環境發展等方面的定位；
鼓勵設計師與藝術家、心理學家及文化研究員等專家無分國界的跨領域合作；及分享跨國大型商業項目的資訊，讓設計業捕捉全球商機。

International Alliances 國際聯盟

1
International Creative Industries
Alliance Beijing (ICIA)

5

北京國際文化創意產業聯盟

6

HKDC is a member of the ICIA which is basedin Beijing and taking care of various innovative
projects, viz., Beijing Creative Plaza, Creation
Salon & Resources Bank, Creative International
Round Table Conference, and Creative Maps. This
Alliance serves as a platform for the exchange
and promotion of creative businesses from theMainland, Hong Kong and overseas.

7

香港設計中心加入了北京國際文化創意產業聯盟。聯盟的總部位於北京，負責各項創意計劃，包括Beijing
Creative Plaza, Creation Salon & Resources Bank,
Creative International Round Table Conference，以及創意地圖。聯盟是促進創意產業研究及交流的平台，
推動內地與香港及國際間的合作。

2

3

4

Shanghai Industrial Design
Association
上海工業設計協會

Shenzhen Industrial Design
Profession Association (SIDA)

台灣創意設計中心

The association, whose predecessor was Shanghai
Industrial Design Promotion Association, wasfound in March, 1993. It is a cross-industrial,
nonprofit and specialized corporate bodywhich is voluntarily associated by productdesign enterprises and public institutions andprofessional designers including industrial
designers, the former as the main part.
Nowadays, SIDA, with 67 members units and 290
individual members.

SIDA, a non-profit community groups, is voluntarily
formed by Industrial Design enterprises andInstitutions that are able to provide research,
manufacturing, sales service on industrial
products. SIDA has grown up to with about 200
members of companies. In 2008, HKDC signed a
Memorandum of with SIDA to strengthen strategic
collaboration and embark on design-related
initiatives and projects.

上海工業設計協會前身為上海工業設計促進會，成立於1993年3月，是以上海工業系統從事產品設計的企事業
單位為主體、工業設計工作者等設計專業人員，自願聯
合組成的跨行業、非營利和專業性的社會團體法人。協會現有會員單位67家，個人會員290人。

深圳市工業設計行業協會

深圳市工業設計行業協會，由深圳市從事工業設計的
企業及提供工業產品研發、生產及服務的企業單位，自願組成的地方社會團體，屬於行業性、非盈利的行業組
織，協會自2008年成立以來，會員達到近200家。2008
年，香港設計中心與協會分別代表深港雙方簽訂了「深港創新圈——深港設計戰略框架合作協議」。

Taiwan Design Center (TDC)
To promote the development of the cultural andcreative industry, the Taiwan government in 2003
had established Taiwan Design Center, and TDC
became officially operational in 2004. TDC has been
positioned as an integrated platform to promotecreative design. Its main mission is to upgradeoriginal creativity of Taiwanese designers, promoteinternational design exchanges, upgrade market
competitiveness of Taiwanese industries, help
enterprises build up their own brand, raise valueadded of the said industries.
台灣政府為推動文化創意產業發展，於2003年成立台灣創意設計中心，並於2004年正式啟動營運。中心之定位為台灣創意設計發展的整合服務平台，其主要任
務為提升設計人才原創能力、促進國際設計交流、加強產業市場競爭力並奠定企業發展自有品牌基礎，提高產業附加價值。

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7International Council of Graphic
Design Associations (ICOGRADA)International Council of Societies
of Industrial Design (ICSID)

Design Management Institute (DMI)

國際平面設計社團協會

國際工業設計社團協會

ICOGRADA is the world body for professional
communication design. Founded in 1963, it is avoluntary assembly of associations concernedwith graphic design, visual communication, design
management, design promotion and design
education. ICOGRADA promotes communication
designers’ vital role in society and commerce andunifies the voices of graphic designers and visualcommunicators worldwide.

ICSID is a global non-profit organisation that
promotes better design around the world.
Founded in 1957, ICSID aims to advance thediscipline of industrial design at an international
level and strives to create a world where design
enhances our social, cultural, economic andenvironmental quality of life. ICSID currently has
over 150 members in more than 50 countries,
representing an estimated 150,000 designers.

國際平面設計社團協會是國際平面設計和視覺傳達的專業協會組織。協會成立於1963年，由眾多平面設計、視覺傳達、設計管理、設計推廣和設計教育等相關領域的專業協會自願聯合而成。協會致力提升視覺傳達設
計師在社會和商界的角色，並讓世界各地的平面設計師
和視覺傳達設計師共同發表意見。

國際工業設計社團協會乃國際性非牟利組織，於全球
推廣優質設計。協會於1957年成立，宗旨是於國際上提倡工業設計，並致力透過設計改善社會、文化、經濟及
環境層面的生活質素。協會現有超過150名會員，遍及逾50個國家，代表約150,000名設計師。

設計管理學院
Founded in 1975, DMI is the world’s leading
professional organisation dedicated to design
management. Today, DMI is an international
authority on design management with members
in 44 countries. The institute conducts research,
publishes a quar terly magazine, produces
teaching cases with the Harvard Business School,provides career advancement workshops, andproduces four conferences on three continents.
於1975年成立的設計管理學院，是致力於設計管理的
全球專業組織。協會是當今設計管理的國際權威，會員
遍及44個國家。學院的工作包括研究、印製季刊、與哈
佛管理學院設計教學案例、舉辦求職晉升工作坊及在三
大洲舉行四個大型會議。

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