JCI

1/9Awards Entry

2016 Asia-pacific Conference
Kitam Half-Marathon
JCI JAPAN
Best Long-term Local Community Program

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Entry Information
Award Program: 2016 Asia-Pacific Conference
Category: Best Long-term Local Community Program
NOM Information
National Organization: JCI JAPAN
Shigenari Yamamoto
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization: JCI Kitami
President: Ichisuke Murai
President Email: kitamikitami0901@msn.com

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Basic Information
Duration : May 2009 to present
Staff : 71members
Kitami Half-Marathon Executive Committee, Kitami City, Okhotsk
Sponsors :Athletics Association, other
Budget : 118,966.30Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:125 thousand peoples living in Kitami City
1st 1,193 runners
2nd 1,416 runners
3rd 1,751 runners
Who is benefited ?:4th 1,900 runners
5th 2,489 runners
6th 2,642 runners
7th 2,442 runners
Objective : 1. To vitalization of a region.
2. To increase the number of citizens who can take proactive actions
in order to better their community.
Overview : Held a public meeting in 2008, the aim of regional development of thecitizen-led rather than government dependency. Order to realize thedemand from citizens who want to hold a Kitami Half-Marathon in order
to vitalize the region, the next 2009 years, citizen volunteers and JC has
launched Kitami Half-Marathon Executive Committee in cooperation.
JC and citizens planned Kitami Half-Marathon meet together ,and thefirst meeting was held in October, 2009. In 2015 it will be held the 7thmeeting.
The mayor of Kitami City has been appointed as adviser. Received thesupport from the government, civil organizations, corporations andschools, it has grown into an event that represents the Kitami City.
Event is a half marathon, 10 km, 5 km, 2,5 km, parent-child pairs . Japan
Association of Athletics Federations official meeting.
It invited a famous marathon runner in the guest runner. Held Kitami
Gourmet Street lined with stalls that can enjoy the local autumn taste inthe venue. We are planning a meeting in which both of the runners andthe audience can enjoy.
Results : 1. Citizens participating in the executive committee can takeproactive actions in order to better their community.
2. It becomes an event to represent the region, and contribute to thevitalization of the region.
3. The number of runners has increased to about 2,500, half of themare people who live outside the region and have brought great
economic benefits.
4. It has led to widely appeal to the charm of the Kitami.
5. 400 or more sets of parent and child competed in the event of theparent-child pairs. It has contributed to the growing of the familiallove.
Actions Taken : 2008
Held a public meeting. Kitami Half-Marathon as concrete ideas forvitalizing the region is proposed.
2009
Kitami HalfMarathon Executive Committee established. The Executive
Committee was held 21 times. Kitami Half-Marathon 1st Annual Meeting
was held.
from 2010 to 2015
We were held to continue the Executive Committee and held Kitami HalfMarathon 2nd to 7th Annual Meeting. The number of runners has
increased to more than 2500 people, it was expanded to more than 100
people also Executive Committee members. We've been successful in
expanding the scale of the tournament by deepening the trust relationshipthrough the cooperation of the government and civil society organizations
and a number of companies.
2016

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We are planning to hold the 8th Kitami Half-Marathon on October 9,
2016, it is preparing to open the Executive Committee.
Recommendations : Throughout this program…
1. We have been successful in the development of a number ofactive citizens who hope to contribute to the vitalization of theregion.
2. We have succeeded to the vitalization of the region.
Factors to obtain the results is …
1. Kitami Half-Marathon has grown up to the event to represent theregion.
2. Half of the runners have come from outside the region, it has
resulted in a significant economic effect on the region.
3. Many citizens were involved in the business as Executive
Committee members.
4. We have to support from government and civil society
organizations and a number of companies.
5. We are by've been doing the business to continue, we haveaccumulated know-how.
6. We have been planning a business that enjoy to people to watch
not only the runner.

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Award Category criteria
Objectives, Planning, Finance and Execution

What were the
1. To vitalization of a region
long-term
objectives of this 2. To increase the number of citizens who can takeprogram? proactive actions in order to better their community.
How does this Many active citizens take the lead through this program
program align to and act for vitalization of region. This point isthe JCI Plan ofconsistent with the JCI action plan.
Action?

JCI Kitami gave an opportunity to citizens to act for thesake of the region, and gave an opportunity to change toactive citizens. And we've been continuing its activities
over a long period of time.

Was the budget an The budget was an effective guide for the financial
effective guide for management of the program.
the financial
The majority of revenue was the entry fee from themanagement of
the project? runners. (at 7th Annual Meeting it was $68,930) And

We received the subsidies of Kitami City ($8,990) andfinancial and commodity support from local 184
companies ($37,800).

How does this JCI Mission
project advance Many active citizens take the lead through this program
the JCI Mission
and act for vitalization of region. JCI Kitami gave anand Vision?

opportunity to citizens to act for the sake of the region,and gave an opportunity to change to active citizens.
And we've been continuing its activities over a long
period of time.

JCI Vision
Citizens who participated in the program has growninto an Active Citizen. Kitami JC was building a strong
network between the government and the civil society
organizations and the company and the school.

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Membership Participation

By number, how manymembers were involved inthis program? 172 members
By percentage, how manymembers of the Local
Organization were involvedin this program? 77
Describe the main roles of Kitami Half-Marathon Executive Committee
the participating members in President of the meeting
this program.

Executive Committee Chairman
Executive Committee Officer
Competition Management Department
Meeting Management Department
Public Relation Management Department
Site Management Department
Events Management Department

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Award Category criteria
Community Impact

How did the Local Measured the transition of the number of runners.
Organization measure Measured for the attributes of runners. (Age andcommunity impact forplace of residence)
this program?

Carried out interviews with citizens who wereinvolved in the program.
Carried out interviews with restaurants and hotelsand other.

Describe the actual 1. Increase the number of citizens who can takecommunity impact proactive actions in order to better their community.
produced by this
2. PR of the regional charm.
project

3. Increase the love for one's hometown heart.
4. Economic effect.
5. Health promotion of citizen.
6. Promotion of family love.

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Award Category criteria
Impact on Local Organization

How did the Local We were able to build a network with the government
Organization and the companies and civil society organizations andbenefit fromthe school and the individual volunteer. As a result, therunning thisproject? influence of the LOM in the region has increased.

Increased interest interested citizens in regional
development. And, by that deepened understanding of
the JCI Kitami, increased participation cooperation toother business carried out by the LOM.

How did the Many active citizens take the lead through this program
program advance and act for vitalization of region. JCI Kitami gave an
the JCI Mission?

opportunity to citizens to act for the sake of the region,and gave an opportunity to change to active citizens.
And we've been continuing its activities over a long
period of time.

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Award Category criteria
Long-term Impact of the Program

What is the 1. Increase the number of citizens who can take
expected long-term proactive actions in order to better their community.
impact of this
2. PR of the regional charm.
project?

3. Increase the love for one's hometown heart.
4. Economic effect. 5. Health promotion of citizen.
6. Promotion of family love.

What changes In order to get involved in the planning andwould you make to management of this program to more citizens, it isimprove the results
important to actively carry out the recruitment of theof this project?

Executive Committee members. And we grope for themethod of the meeting that a citizen can discuss more
lively.
We develop more extensive publicity work to havemore runners participate in this meeting.

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