case study

BORIK
BAŠKA VODA, CROATIA
Since 2015, summers in Baška Voda have never been the same.

The Challenge
From laid-back beach vibes to a high-energy
club buzz, Borik bar and restaurant needed asound system to deliver it all

Set in a stunning location near
Split on the Adriatic Coast, thissmall former fishing village issandwiched between the sapphiresea and the rugged Biokovo
mountain range. And on the white
shores of Nikolina Beach, nestledin the shade of lush trees, is wherelocals and visitors flock to Borik: abeach bar and restaurant with adifference.
In the words of the venue’s manager,Ivica Tomaš, Borik aspires to be
known simply as, “The best party intown.” So, when a new sound system
was needed in 2019, it had to provide
an audio experience as special as thebar itself.

During the day, Borik is the ideal spot to take a breakfrom the sun, relax with a perfectly mixed cocktail or anenergising coffee, and listen to chilled-out tunes while
soaking up those beautiful coastal views. But at night, theair cools down and the atmosphere heats up. Croatianand international DJs, singers, and musicians get the party
started with powerful performances, and costumed dancers
hype up the crowd with dazzling moves.
In 2019, Borik’s management team knew they neededa new sound system for the 1,500-capacity venue. “Wealways strive for perfection,” explains Tomaš. “We wanted
to have the best, clearest possible sound to help createa professional club atmosphere.” With the help of local
installation company, XXX DJS, the team reviewed several
brands before choosing Pioneer Pro Audio. Then, it wasover to Alen Smajić, XXX DJS owner and installer toassemble the multi-purpose setup.
“Because it’s a large outdoor venue, we needed to makesure we had enough power to cover the space,” says
Smajić. “But we didn’t want to just blast audio from a few
points. We wanted to create a club feel, so we positioned
XY-81 speakers all around to make sure the coverage
was even.” Using more boxes at lower volume had otheradvantages too, explains Smajić. “The XY speakers are
fantastic for directing sound to specific areas and, by using
more of them, we had even greater control over dispersion,
which helped us keep leakage to a minimum.”The flat voicing of the XY Series speakers is another factor
that made them ideal for the project. Because they haveno pre-loaded EQ, they get the best from all genres ofmusic. So, whether Borik’s customers are listening tomelodic, ambient tunes by day or pumping dance tracks
at night, they’ll always hear an accurate reproduction of
the source audio.
“When I heard the system for the first time, my reaction
was: wow!” recalls Tomaš. “You immediately feel the clarityof the sound and although it’s loud, it’s comfortable on theear. We’ve had great reactions from all the DJs and artists
we’ve hosted, as well as our guests.”
Borik is the latest in a line of world-renowned venues andfestivals to partner with Pioneer Pro Audio. Since 2013,
speakers from three versatile ranges have been installedat events and nightclubs including Lovebox and fabric inLondon, Ultra in Singapore, KM5 and Ushuaia Tower in Ibiza,and Sound Nightclub in Los Angeles.

System at a glance:Club
14 x XY-81

Our regular guests really noticed that

6 x XPRS 215S

something was going on with the sound.

2 x Powersoft Ottocanali

They immediately responded to the changeDJ boothin a very positive way.

2 x XPRS 12
1 x XY-215S

Ivica Tomaš | Manager | Borik

About AlphaTheta Corporation (former company name: Pioneer DJ Corporation)
AlphaTheta EMEA Limited is the subsidiary of AlphaTheta Corporation responsible for sales and marketing in EMEA. For more than 20 years, the Pioneer DJ
brand has been a market leader in the design and production of innovative DJ equipment and software. The company works closely with DJs and clubs todeliver next generation products that inspire and shape the global dance music community and has recently launched a new range of musical instrumentsfor production and live performances. Its portfolio includes brands such as TORAIZ, Pioneer Pro Audio and Pioneer DJ Radio as well as social platforms KUVOand DJsounds. AlphaTheta Corporation is a privately held company headquartered in Yokohama, Japan, and is led by President and CEO Yoshinori Kataoka.

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