CZECH UNIVERSITY OF LIFE SCIENCES PRAGUE•••

Bachelor in Economics and Management
Bachelor in Business Administration
Bachelor in Informatics

www.StudyInEnglish.cz

Foreword
Dear International Students,
It is my pleasure to introduce to you our Courses taught in English, whichhave been prepared by our International Relations Office. This brochureprovides basic information and the syllabi of the Master study programmes
taught in English at our faculty.
We offer four masters and three bachelor study programmes at our faculty.
They would accommodate 400 new students who will be accepted to studies in
the new academic year.
Masters in Business Administration
Masters in Economics and Management
Masters in Informatics
Masters in European Agrarian Diplomacy
Bachelor in Economics and Management
Bachelor in Informatics
Bachelor in Business Administration
I hope you will find this brochure useful and that it will help you in planning
your study. I believe you will enjoy the educational as well as cultural heritageof Prague.
During the previous year our faculty hosted more than 200 incoming Erasmus
students. You will find our academic staff and administrators well prepared foryour educational stay and will be happy to answer your questions. We will doour best to make you feel welcome at our University.
I am looking forward to meeting you in Prague during the next academic year.

With my best wishes,
Ing. Martin Pelikán, Ph.D.
Dean
Faculty of Economics and Management
Czech University of Life Sciences Prague

Issued:November 2019

Contacts: www.StudyInEnglish.cz
Head of the International Relations OfficeIng. Jan Hučko, Ph.D.
CULS Prague, Faculty of E&MKamýcká 129
165 21, Praha 6 – Suchdol
Czech Republic+420 224 382 323
huckoj@pef.czu.cz

Administrators
Ing. Oldřich Výlupek, MSc, Ph.D.
MSc Economics and Management+420 224 382 314
vylupek@pef.czu.cz
Ing. Martin Kozák
MSc Informatics
BSc Informatics
+420 224 382 905

kozakm@pef.czu.cz
Ing. Jana Sluková
MSc European Agrarian Diplomacy
BSc Business Administration+420 224 382 061
slukovaj@pef.czu.cz
Ing. Julius Fördöš
BSc Economics and Management+420 224 382 424
fordos@pef.czu.cz

Ing. Ievgen Tomashevskyi
MSc Business Administration+420 224 382 155tomashevskyi@pef.czu.cz

CONTENTBACHELOR IN ECONOMICS AND MANAGEMENT ........................................................................... 1
BACHELOR IN INFORMATICS ................................................................................................................ 5
BACHELOR IN BUSINESS ADMINISTRATION ................................................................................... 9
BACHELOR IN ECONOMICS AND MANAGEMENT ........................................................................ 13
BACHELOR IN ECONOMICS AND MANAGEMENT ........................................................................ 15
BACHELOR IN ECONOMICS AND MANAGEMENT ........................................................................ 39
BACHELOR IN ECONOMICS AND MANAGEMENT ........................................................................ 67
BACHELOR IN INFORMATICS ............................................................................................................. 86
BACHELOR IN INFORMATICS ............................................................................................................. 88
BACHELOR IN INFORMATICS ...........................................................................................................112
BACHELOR IN INFORMATICS ...........................................................................................................145
BACHELOR IN BUSINESS ADMINISTRATION ..............................................................................162
BACHELOR IN BUSINESS ADMINISTRATION ..............................................................................164
BACHELOR IN BUSINESS ADMINISTRATION ..............................................................................191
BACHELOR IN BUSINESS ADMINISTRATION ..............................................................................219
ADDITIONAL COURSES ......................................................................................................................236

Bachelor in Economics
and Management
Programme structure1Bachelor in Economics and Management
Programme Structurespring semester

autumn semester

FIRST YEAR
Obligatory

Obligatory

Obligatory

Obligatory

Mathematics

Fundamentalsof Political
Science

Agricultural
Systems I

Psychology

5 ECTS Credits

5 ECTS Credits

Obligatory

Obligatory

Obligatory

Informatics

Introduction to
study

English for
Academic
Purposes

5 ECTS Credits

5 ECTS Credits

1 ECTS Credits

2 ECTS Credits

Science,
Philosophy andSociety

Information
Technologies

English for
Business Purpose

Sport

5 ECTS Credits

3 ECTS Credits

Sport
2 ECTS Credits

5 ECTS Credits
Mathematical
Methods for
Economics

Mathematical
Methods for
Statistics

Agricultural
Systems II

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

2 ECTS Credits

Final State Examination (FSE) courses that are obligatory and must always be passed/recognized at CULS in order to get Bachelor Diploma.
All other subjects are tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)

2

Bachelor in Economics and Management
Programme Structure
SECOND YEAR

spring semester

autumn semester

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

IntroductorySocial Research
Methods

Empirical
Research in
Economics

Microeconomics

Statistics I

Economics ofAgrarian Sector

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

Obligatory

Obligatory

Foreign
Language (nonEnglish)2 ECTS Credits

5 ECTS Credits
Financial
Economcis

Macroeconomics

Statistics II

Trade and Commerce

Theory ofManagement

Bachelor Thesis

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

Foreign
Language(nonEnglish)3 ECTS
Credits

Final State Examination (FSE) courses that are obligatory and must always be passed/recognized at CULS in order to get Bachelor Diploma.
All other subjects are tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)

3

Bachelor in Economics and Management

Programme Structurespring semester

autumn semester

THIRD YEAR
Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Enterprise
Economics

Information
Systems

Human
Resources
Management

MarketingManagement

Restricted Optional
Subject1)

Bachelor
thesis5 ECTS Credits

5 ECTS Credits

5 ECTS Credits
5 ECTS Credits

5 ECTS Credits

5 ECTS
Credits

Rural Sociology

Theory of
Accounting

Fundamentals
of Law

5 ECTS Credits

5 ECTS Credits

5 ECTS
Credits

Bachelor
Practise

Bachelor
thesis5 ECTS
Credits

10 ECTS Credits

Final State Examination (FSE) courses that are obligatory and must always be passed/recognized at CULS in order to get Bachelor Diploma.
All other subjects are tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)
1) Natural Resources Management
Environmental Economics

4Bachelor in Informatics
Programme structure

5Bachelor in Informatics
Programme Structure

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

autumn semester

Introduction to
Principles ofComputers

Algorithm
Development

Mathematical
Logic andGraphsFundamentals
of Juridical
Sciences

Introduction toStudies

Foreign
Language1)

Physical
EducationI.

5 ECTS Credits

5 ECTS Credits

Theory ofManaging
Organisational
Systems
5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

1 ECTS Credits

2 ECTS Credits

2 ECTS Credits

spring semester

FIRST YEAR

ComputerArchitecture

Programming

ObjectModelling

Mathematics

Psychology of
Person. andSoc. Psychology

Foreign
Language1)

Physical
EducationII.

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

3 ECTS Credits

2 ECTS Credits

Final State Examination (FSE) courses that are obligatory and must always be passed/recognized at CULS in order to get Bachelor Diploma.
All other subjects are tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)
1) English for IT

6

Bachelor in Informatics
Programme Structurespring semester

autumn semester

SECOND YEAR
Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Database
Systems

GeneralEconomics I.

Component
Based SW
Development

AppliedMathematics for
IT

CULS Optional
Course1)

Foreign
Language2)

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

3 ECTS Credits

Operating
Systems andComputer
Networks

MarkupLanguages

Statistics

Operations
Research and
Systems
Analysis

CULS Optional
Course3)

Foreign
Language2)

Bachelor Thesis
Assignment I.

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

2 ECTS Credits

5 ECTS Credits

Final State Examination (FSE) courses that are obligatory and must always be passed/recognized at CULS in order to get Bachelor Diploma.
All other subjects are tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)
1) Human-computer Interaction / Administration and Processing of Geographical Data
2) German / French / Spanish3) Information System – SAP / Enterprise Information Systems

7

Bachelor in Informatics
Programme Structure

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

autumn semester

Unix Operating
Systems

Web design

Business
Economics

Fundamentalsof Accounting

CULS Optional
Course1)

Bachelor Thesis
Assignment II.

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

spring semester

THIRD YEAR
Obligatory

Obligatory

SoftwareEngineering

Project
Management
Methods

Statistical
Software
Systems

BSc Degree
Practicals

Bachelor Thesis
defend andFinal State
Examination

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

10 ECTS Credits

Final State Examination (FSE) courses that are obligatory and must always be passed/recognized at CULS in order to get Bachelor Diploma.
All other subjects are tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)
1) Interaction Design / Data Security

8

Bachelor in Business Administration
Programme structure

9Bachelor in Business Administration
Programme Structurespring semester

autumn semester

FIRST YEAR
Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Mathematics

Science,
Philosophy andSociety

Agricultural
Systems I

Information andCommunication
Technologies

Essentials ofJuridical Science

Introduction to
study

English for
Academic
Purposes

Physical
Education

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

1 ECTS Credits

2 ECTS Credits

2 ECTS Credits

Mathematical
Methods for
Economics I

Psychology of
Personality andCommunication

Agricultural
Systems II

Internet
Technologies

Commercial andCivil Law

English for
Business
Purposes

Physical
Education

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

3 ECTS Credits

2 ECTS Credits

Final State Examination (FSE) courses that are obligatory and must always be passed/recognized at CULS in order to get Bachelor
Diploma. All other subjects are tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)

10Bachelor in Business Administration
Programme Structurespring semester

autumn semester

SECOND YEAR
Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Mathematical
Methods for
Economics II

Economics I

Statistics I

Accounting
TheoryPlanning andProject
Management

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

Obligatory

Obligatory

Foreignlanguage1)
2 ECTS Credits

5 ECTS Credits
Political Science

Economics II

Statistics II

Accounting for
Entrepreneurs

E-Commerce andBusiness

Foreignlanguage1)

Bachelor Thesis

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

3 ECTS Credits

5 ECTS Credits

1) German / French / Spanish / Czech
Final State Examination (FSE) courses that are obligatory and must always be passed/recognized at CULS in order to get Bachelor
Diploma. All other subjects are tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)

11

Bachelor in Business Administration
Programme Structurespring semester

autumn semester

THIRD YEAR
Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Psychology andEthics in Business

Management
SkillsAgrarian Sector
Economics

Theory of Trade

Investment andLong Term
Financing

Obligatory

Obligatory

Bachelor
Thesis 2
5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

Business
Economics

Management
TheoryInformation
Systems

BSc Degree
Practicals

Bachelor
Thesis 3
Defence

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

10 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

Final State Examination (FSE) courses that are obligatory and must always be passed/recognized at CULS in order to get Bachelor
Diploma. All other subjects are tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)

12Bachelor in Economics
and Management
Programme syllabi
13

Bachelor EM PROGRAMME SYLLABIFIRST YEAR
AUTUMN SEMESTER
Mathematics (EAE59E) ............................................................................................................................. 16
Fundamental of political science (EHE06E).............................................................................................. 18
Agricultural Systems I. (AHA29E) ............................................................................................................ 20
Information and Communication Technologies (ETE26E) ....................................................................... 22
Psychology (EPEC6E) ................................................................................................................................. 24
English for Academic Purposes (ELX67Z) ............................................................................................... 25
Introduction to Study (EXE31Z)................................................................................................................ 26

SPRING SEMESTER
Mathematical Methods in Economics (EAE60E) .................................................................................... 27
Mathematical Methods for Statistics (ESE51E) ...................................................................................... 29
Agricultural Systems II. (ALE02E) ........................................................................................................... 30
Science, Philosophy and Society (EHEA7E) ............................................................................................ 32
Information Technologies (ETE4AE) ........................................................................................................ 34
English for Business (ELX69E) .................................................................................................................... 36
Sport (RTX16Z), (RTX17Z) ....................................................................................................................... 38

SECOND YEAR
AUTUMN SEMESTER
Microeconomics (ENE45E)......................................................................................................................... 40
Statistics I. (ESE49E) ................................................................................................................................... 42
Economics of Agrarian Sector (EEER2E)................................................................................................. 44
Empirical Research in Economics (EEEB5E)........................................................................................... 46
Introductory Social Research Methods (EHEA6E).................................................................................. 48
Foreign Language - French (ELE34E_1), (ELE34E_2) ........................................................................... 49
Foreign Language - German (ELE35E_1), (ELE35E_2) ......................................................................... 51
Foreign Language - Spanish (ELE36E_1), (ELE36E_2).......................................................................... 53
Foreign Language - Czech (ELE37E_1), (ELE37E_2) ............................................................................. 55

SPRING SEMESTER
Macroeconomics (ENE46E) ........................................................................................................................ 57
Statistics II (ESE50E) .................................................................................................................................. 59
Trade and Commerce (EUE50E) ............................................................................................................... 61
Theory of Management (ERET7E) ............................................................................................................ 63
Financial Economics (ENE38E) ................................................................................................................. 65

THIRD YEAR
AUTUMN SEMESTEREnterprise Economics (EEED2E) 68
Natural Resources Management (EREE1E) ............................................................................................. 70
Information Systems (ETE49E) ................................................................................................................. 72
Human Resources Management (ERET6E) ............................................................................................. 74
Marketing Management (ERET5E) .......................................................................................................... 76
Environmental Economics (EEEB2E) ....................................................................................................... 78

SPRING SEMESTER
Rural Sociology (EHE01E) ......................................................................................................................... 80
Theory of Accounting (EUE51E) ............................................................................................................... 82
Fundamentals of Law (EJE33E) ................................................................................................................ 84

14

Bachelor in Economics
and Management
Programme syllabi – First year15

Bachelor in Economics and Management

first year

MATHEMATICS(EAE59E)

Department of Systems Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Robert Hlavatý, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Lectures are supported by LMS Moodle, which offer all basic study materials. The
combination of lectures and seminars gives the students the opportunity to practicallydevelop their knowledge from lecture in the seminars. The seminars are used todevelop basic skills in the set theory, relations, graph theory, of the functions theory,
limit of the function and process of differentiation, and finally of the linear algebra andtheory of systems of linear equations. The preparation for the seminars is the part offclass activities of the student.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction to the Set Theory
Relations, Ordering, Functions
Graph Theory
Basic Functions
Function of Single Variable
Limits and Derivatives of Function
Course of Function
Function in Economics
Linear Algebra and Vector Space
System of Linear Equations I
System of Linear Equations II
Practical application of SLE

Seminars:
1.
2.
3.
4.
5.
6.

Set Theory and Relations
Graph theory models
Limits and Derivatives of Function
Course of Function - Practical Applications
Matrix operations, Jordanian Elimination
System of Linear Equations

16

Bachelor in Economics and Management

first year

Study literature:
1.
2.
3.
4.
5.
6.

Hoffmann, L. D., Bradley, G. L.: Finite Mathematics with Calculus, McGraw Hill,
Inc., New York, 1995, ISBN 0-07-029352-X
Eric W. Weisstein: MathWorld - A Wolfram Web Resource,
http://mathworld.wolfram.com
http://en.wikipedia.org/wiki/Main_Page
http://www.pef.czu.cz/kosa/MathEcon
http//en.wikipedia.org/wiki/PortalMathematics
webpages moodle.czu.cz

17

Bachelor in Economics and Management

first year

FUNDAMENTAL OF POLITICAL SCIENCE (EHE06E)
Department of Humanities
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Václav Bubeníček, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36
Philosophy, Sociology

Objective and general description:
Graduates dispose of basic knowledge of political system functioning, function ofpolitical parties and institutions of the civic society. They are able to distinguishbetween types of states by form of government and regional administration division.
They understand the issue of elections and electoral systems, of political legitimacy
and representation of interests. They are familiar with the theory of democracy andhave an overview of the basic political ideologies. They understand the issue of humanrights. They have a basic knowledge of the basic tasks and contexts of foreign policy
and international relations.

Education plan:
1.
2.
3.
4.
5.

Politics, political power and political system.
Nations, states and nationalism.
Theory of democracy and democratic political regimes.
Separation of powers. Presidential and parliamentary form of government.
Elections and electoral systems I. Model of electoral system. Majority andplurality electoral systems.
6. Elections and electoral systems II. PR systems and mixed electoral systems.
7. Political parties and political party systems. Theory of coalitions.
8. Political ideologies I. Liberalism, Conservatism and Socialism.
9. Political ideologies II. Other political ideologies. Political orientation.
10. Non-democratic political regimes. Authoritarian and totalitarian regimes.
11. Political movements and interest groups. Resistance, Rebellion and Revolution.
12. International relations and international political system.

18

Bachelor in Economics and Management

first year

Study literature:
1.
2.
3.

HEYWOOD, A. Politics. 3 vyd. Basingstoke: Palgrave Macmillan, 2007. 478 s.
ISBN 9780230524972.
HEYWOOD, A. Political Ideologies. 4 vyd. London: Palgrave Macmillan, 2007. 366
s. ISBN 9780230521797.
ZAKARIA, F. The Post-American world. New York: W W Norton & Company
Incorporated, 2008. ISBN 9780393062359.

19

Bachelor in Economics and Management

first year

AGRICULTURAL SYSTEMS I (AHA29E)
Department of Agroenvironmental Chemistry and Plant Nutrition
Faculty of Agrobiology, Food and Natural Resources

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof.Ing. Pavel Tlustoš, CSc.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The subject gives to students a general overview about different farming systems
following specific conditions and about factors affecting crop production and its quality
including nowadays perceptions of landscape countryside.

Topics:1.
2.

Structure and functions of agroecosystems
Main agricultural systems around the world, their relation the climate andenvironment
3. Soil fertility, and their parameters
4. Factors affecting plant growth and yield formation
5. Importance of nutrients for plant development and food quality
6. Environmental factors affecting crop production, agricultural production areas
7. Crop rotations, crop sequences, and forecrop value of main crops
8. Soil tillage and basic equipment used in soil cultivation
9. Weeds, pests, diseases, crop protection methods and integrated pest
management
10. Cereal crops - importance and position in crop production. Requirements for
growing technology.
11. Root crops - importance and position in crop production. Requirements for
growing technology
12. Oil crops - importance and position in crop production. Requirements forenvironment, growing technology
13. Madicinal, aromatic and spicy plants - dividing, importance, production, quality
evaluation. Plant drugs.
14. Risks of contaminants spread in the environment for the quality of crops

Seminars:
1.
2.
3.
4.
5.
6.
7.

Main soil parameters, their evaluation, principles of soil tests
Sources of organic matter in the soil, organic matter turnover
Estimation of nutrients rates applied into the soil, regulation of nutrient
application
Agricultural regionalization (production areas, LFA, vulnerable areas), LPIS
Soil tillage (types, tools, conventional and minimalization practices), crop
rotations
Plant protection - definitions, discriminating digits, qulaity evaluation
Cereal crops - dividing, discriminating digits, quality evaluation

20

Bachelor in Economics and Management

8.
9.
10.
11.
12.
13.

first year

Root crops and oil crops - dividing, discriminating digits, quality evaluation
Medicinal, aromatic and spicy plants - discriminating digits, degustation of
choiced tea drinks
Individual project presentation, evaluation of speakers
Individual project presentation, evaluation of speakers
Individual project presentation, evaluation of speakers
Evaluation of semester activities, group discussion, creditation

Study literature:
1.
2.
3.
4.
5.
6.

Martin, J.H., Waldren, R.P., Stamp, D.L.(2006): Principles of Field Crop
Production. Pearson Prentice Hall.
Lichtfouse E., Navarrete M., Debaeke, P., Souchére V., Alberola, C. (eds.):
Sustainable Agriculture. Springer, 2009, 920 p.
Snapp, S., Pound B. (eds.): Agricultural Systems. Agroecology & Rural innovation
for development. Elsevier, 2008, 386 p.
Subrahmanyam N. S., Samburty A. V. S. S. (eds.): Ecology (2nd Edition). Alpha
Science, 2006, 670 p.
Gliessman S.R.: Agroecology: The ecology of sustainable food systems (2ndedition). CRC Press, 2006, 408 p.
Petr, J. et al. (1991): Weather and Yield. Elsevier, Amsterdam, 288 p.

7.

Boote, K.J. et al. (1994) Physiology and Determination of Crop Yield.
ASA, Madison, USA, 601 p.

8.

Wild, A. (1988) Russell's soil conditions and plant growth. Longman
Scientific Technical, XI. Ed. 991p.

9.

Mengel K., Kirkby E.A. (2001) Principles of plant nutrition. Kluvier
Academic Publisher, Dordrecht, 849p.
10. Kohout V., Hajná M. (2004) Worlds agricultural systems CUA Prague, 147p.

21

Bachelor in Economics and Management

first year

INFORMATION AND COMMUNICATION TECHNOLOGIES (ETE26E)
Department of Informatics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Miloš Ulman, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36
Secondary school level informatics and mathematics

Objective and general description:
The course combines theoretical and practical introductions to the most important areasof the computer science - hardware, operating systems, programming languages, data
structures, some application software with emphasis on spreadsheets, networks andnetwork services. The practicals are held in the form of informal group work in PC
classrooms on PC at local and network mode. There is one practical test at the end ofsemester. For particular seminars are prepared files and tasks on server to use them inindividual work of students.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Information science,, information society and ICT development
Computer architecture and principles
Current standards of computer hardware
Software classification, operating systems
Current standards of software
Algorithmand s software development
Information systems
Global information world - computer networks
Global information world - Internet
Presentation on the Internet
Computer security (antivirus,firewall, etc.)
ICT in public administration, ICT and environment

22

Bachelor in Economics and Management

first year

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Organisational, check-in, LMS Moodle
Microsoft Word - Styles
Microsoft Word - Styles, Figures, Sections
Microsoft Word - Tables
Microsoft Word test
Power Point presentation + speech
Microsoft Excel - Basics
Microsoft Excel - Advanced formulas
Microsoft Excel - Filters, Smmaries and Charts
Microsoft Excel - Pivot table
Microsoft Excel - test
Check-outCore literature:
1.
2.
3.
4.

WILLIAMS, Brian K.; SAWYER, Stacey C. Using Information Technology. 10th ed.
Complete. New York, NY: McGraw Hill. 2013. 576 p. ISBN 978-0-07-131800-6.
O´LEARY, Timothy J.; O´LEARY Linda I. Computing Essentials 2013. Making IT
work for you. New York, NY: McGraw Hill. 2013. 533 p. ISBN 978-0-07-1317535.
Studijní materiály kurzu Informatics dostupné z http://moodle.czu.cz
Wikipedia. [on-line]. URL http//www.wikipedia.org

23

Bachelor in Economics and Management

first year

PSYCHOLOGY (EPEC6E)
Department of Psychology
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Mgr. Daniel Messele Balcha
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36
Basics of general psychology from secondary school

Objective and general description:
Psychology as a basic subject is a prerequisite for further study of specialized subjects
such as marketing and business control. It helps us to understand the factors affecting
the development of human character in society, it conduces to self-knowledge andwidens the knowledge in humanities. The aim of the subject is to provide knowledgeof general psychological terms, regularities and theories, especially from cognitive andsocial psychology, interpersonal communication, motivation and personality. Students
benefit from this knowledge in seminars in which they will develop practical skills fortheir future roles and positions thanks to active social learning.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Basic disciplines of psychology
Schools of psychology
Psychological methodology
Psychological dimensions of the development
Psychological processes
Personality traits
Abilities (creativity, intelligence)
Motivation
StressSocial cognition
Social groups
Social behaviour

Seminars:
1.
2.
3.
4.
5.
6.

InterviewSelf-perception
Personal growth
Training of individual creativity, Brainstorming
Bodily constitutions and quick assessment of temperaments
Social interaction

Core literature:
1. GROSS, RICHARD: Psychology: the science of mind and behaviour. London:
Hodder Arnold, 2005. ISBN: 0340900989

24

Bachelor in Economics and Management

first year

ENGLISH FOR ACADEMIC PURPOSES (ELX67Z)
Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

BA Edmond Grady
Autumn semester
Bachelors
2.0
written and oral
4-point scale
36

Objective and general description:
The course is interactive. Lectures and seminars are based on specialised textbooks andarticles from current English language periodicals which are used for further
development of language skills including:
Expansion of academic vocabulary (40 words per week, with practical examples),Review of grammar, Discussion, Conversation, Debate, Formal writing format. All
correction of written and oral presentations is done on a one-to-one basis with generalexplanations of common errors.
Seminars focus on mastering correct pronunciation in a mixed group of Erasmus
students, reading and writing skills and discussing essay topics. Structuring of essays
is also revised.

Students will learn the following skills:
Graduates will have knowledge and understanding of the background and history of
the English language, its influence on other languages, and of its importance inacademic and scientific communication.
They will also have increased knowledge of the common as well as specialised terms
and phraseology used in English within the university environment, with emphasis on
their subject areas. The initial purpose of the course was to assist them in following thelectures in other subjects presented in English.
Graduates will be able to apply their knowledge and understanding to writing structured
essays at university level and reports at workplace level, and their English language
skills to holding discussions on specialised topics at workplace.

Study literature:
1. Mounsey, Chris (2002). Essays and Dissertations, Oxford University Press, pp. 128.
2. Bryson, Bill (1990). Mother Tongue, Penguin Books, pp. 270.
3. Chilver, Joseph (1996). English for Business [for reading articles only], DPPublications, pp.304.
4. English language publications such as The Economist, Prague Post and othernewspapers,

25

Bachelor in Economics and Management

first year

INTRODUCTION TO STUDY (EXE31Z)
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Bohuslava Boučková, CSc.
Autumn semester
Bachelors
1.0

8

Objective and general description:
Introduction to Study introduces students to the basic rules and procedures for study
at the Economic Faculty. In addition, students get familiar with the environment andpractices of CULS. In this subject students are introduced to the Study and Examination
Regulations, safety procedures, internal rules of the faculty, information systems andthe key contact persons.

Lectures:1.
To acquaint students with the environment CUA and information systems,
especially LMS Moodle, where students can find all other information required forcompleting the course.

Study literature:
Higher Education Act 111/1998 Coll.

26

Bachelor in Economics and Management

first year

MATHEMATICAL METHODS IN ECONOMICS(EAE60E)

Department of Systems Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Ludmila Dömeová, CSc.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Subject illustrates the basic methods and techniques of mathematical modelling forsolving of complex problems in the practice. Using of linear programming andexamples the subject illustrates: a) construction of a mathematical models of apractical problems, b) solutions of models by simplex method, or by similar derivate
algorithms, c) analysis of the model and analysis of the results for their practical use.
Basics knowledge of linear programming and relevant mathematical models makes
possible the graduates to continue the study of other more complex models and use
the model approach to solve complex problems in their future businesses.

Lectures:1.

Operations research. System approach to solving complex problems. Decision
making support. Classification of the most implemented mathematical models
2. Linear programming. Graphical linear programming.
3. Linear programming. Foundations of simplex method. Problems with symmetricsystems of restrictions. Pivot method.
4. Simplex method. Solution of non-symmetric models. Penalty costs. Artificial
initial solution.
5. Search path followed by the simplex method. Shadow prices, opportunity costs.
6. Simplex method. Ranging and sensitivity.
7. Computer program outputs. Solutions in spreadsheet. Lindo/Lingo SW packages.
LinKOSA SW.
8. Duality in linear programming. Symmetric and non-symmetric dual problems.
Duality theorem.
9. Transportation problem. Shipping of n units to m destinations. MODI method.
10. Two dimensional transportation: shipping of goods through intermediate
facilities.
11. Assignment models. Hungarian method.
12. Computer program outputs for linear programming problems.

27

Bachelor in Economics and Management

first year

Seminars:
1.

Systems of linear equations and inequalities. Basic, non-basic and generalsolutions. Jordan method.
2. Graphical linear programming.
3. Linear programming. Symmetric models, pivot method.
4. Linear programming. Non-symmetric models, solutions wit the "big M costs".
5. Linear models - solution analysis.
6. Ranging and sensitivity analysis of linear models.
7. Solution of linear model in the spreadsheet. Application of LinKOSA SW.
8. Duality in lunear programming. Dual algorithmus for soulution of special LP
problems.
9. Simple transportaton linear model. Approximative solutions.
10. MODI method in transportation problem.
11. Transportation model with the intermediate storages.
12. Assignment problems - examples of minimizing and maximizing probles.

Study literature:
1.
2.
3.

Chase R.B., Aquilano N.J.: Production and Operations Management, IRWIN
McGraw-Hill USA 1995
Bonini C.P., Hausman W.H., Bierman H.: Quantitative Analysis for Management,
IRWIN McGraw USA 1997
DeLurgio S.A.: Forecasting Principles and Applications, IRWIN McGRAW-HILL
BOOK COMPANY, USA 1986

28

Bachelor in Economics and Management

first year

MATHEMATICAL METHODS FOR STATISTICS(ESE51E)

Department of Statistics
Faculty of Economics and Management
Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Vladimír Štěpán, Ph. D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36
Simple mathematical knowledge

Objective and general description:
This course deals with basic methods of linear algebra. All of them should be useful forother courses of statistics, informatics, economics, operating research etc. and in
standard practice.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Linear algebra. Vector spaces.
Subspaces. Linearly independent vectors.
Set of generators, basis and dimension of a vector space.
Arithmetic vector spaces. Scalar multiplication. Orthogonality.
Introduction to matrix algebra. Basic notions and operations.
Introduction to systems of linear equations. Homogeneous linear systems.
Nonhomogeneous systems of linear equations. Gaussian elimination.
Matrix multiplication, inverse matrix.
Selected methods of solving of systems of linear equations.
Determinants. Evaluation and properties.
Theorem on expansion of a determinant in cofactors.
Solving systems of linear equations by use of determinants.

Seminars:
1.
2.
3.
4.
5.
6.

Introduction. Some basic notions of algebra. Vector spaces - examples andverification.
Linearly independent vectors. Basis and the dimension of a vector space.
Arithmetical vector spaces. Scalar product. Orthogonal vectors.
Rules of matrix arithmetics. Systems of homogeneous linear equations.
Solving of systems of nonhomogeneous linear equations. Gaussian elimination.
Matrix multiplication, inverse matrix. Applications of the inverse matrix, solvingof systems of linear equations.
Determinants. Evaluation and properties.

Study literature:
1.
2.
3.

Anton, H.: Elementary Linear Algebra, Wiley, 1991
Johnson, R.A., Wichern, D.W.: Applied Multivariate Statistical Analysis, Prentice
Hall, Upper Saddle River, 1998
Sachs, L.: Applied Statistics, Springer-Verlag, New York, 1984

29

Bachelor in Economics and Management

first year

AGRICULTURAL SYSTEMS II (ALE02E)
Department of Genetics and Breeding
Faculty of Agrobiology, Food and Natural Resources

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Helena Chaloupková, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of this subject is to give fundamental knowledge on animal keeping,ethology, welfare and animal production. Main part is based on a general overview
followed by specialized section. Lectures contain following themes: general zootechny,
introduction to ethology,anatomy and physiology. General part is followed by lectures
on individual species and breeding of main farm animals.

Lectures:1. Contribution of domestic animals, domestication
2. Zootechnical taxonomy, gene resources,pedigree and herdbook,conformation, branding of animals..
3. Ecological aspects of animal breeding, ecological livestock farming..
4. Introduction to animal ethology.
5. Applied ethology of horses.
6. Applied ethology of cattle.
7. Applied ethology of pigs.
8. Animal welfare.
9. Physiology of animals - stress.
10. Physiology of animals - reproduction and lactation.
11. Dairy cattle and milk production.
12. Pig and poultry production.
13. Aquaculture - fishery management.
14. Zoorehabilitation.

body

Seminars:
1. Breeds of domestic animals, domestication changes, type traits in livestock andpets, body condition.
2. Animal ethology methods and animal welfare assessment
3. Excursion - Practical aspects of ethology in ZOO Prague
4. Excursion - Practical aspects of horse keeping
5. Practical aspects of cattle keeping and pig breeding - school stable
6. Applied ethology of cattle.
7. Applied ethology of pigs
8. Zoorehabilitation
9. Practical fishery30

Bachelor in Economics and Management

first year

10.Presentation of students projects

Study literature:
1. Pond, W.G., Bell, A.W.: Encyklopedia of Animal Science. M.Dekker, New York,2005,
ISBN 0-8247-5496-4.
2. Pond, K., Pond, W.G. : Intordoction to Animal Science. J.Wiley and Sons. Inc. New
York, ISBN 0417-17094-1.
3. Kilgour R., Dalton C., 1984: Livestock Behaviour-a practical guide. Granada Publ.
ISBN 0-246-11906-3.
4. Jensen, P.: The Ethology of Domestic Animals-An Introductory Text.CABI Publishing,
2002, ISBN 0 85199- 602-7.
5. Webster, J.: Animal Welfare-a cool eye towards eden. Blackwell Science Ltd. London,
1994,ISBN 0-632-03928 -0.
6. Kolektiv, 2002 Concepts in Animal Welfare, WSPA,London, University Of Bristol.

31

Bachelor in Economics and Management

first year

SCIENCE, PHILOSOPHY AND SOCIETY(EHEA7E)

Department of Humanities
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Daniel Rosenhaft Swain, Ph.D., MA
Spring semester
Bachelors
5.0
oral
4-point scale
36

Objective and general description:
The students meet all the time with the scientific knowledge but they frequently do notknow methods how to reach them. This course gives the students an overview of thebasic concepts and methods in the field of knowledge, especially of scientific knowledge
and helps them to understand how this concepts and methods are used in all the otherspecial courses of university education.
The course has the form of lectures, and workshops with readings and explanations of
the philosophical texts and discussions.
The course gives no overview of the history of philosophical or scientific ideas. Instead,it deals with selected philosophical problems, especially epistemological problems. Their
expositions, explanations and discussions on possibilities of their solutions may help thestudents to understand traditional and modern problems of epistemology and theory ofscience.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Introduction and Overview of the Course
Knowledge and Skepticism
Plato and Aristotle on Wisdom in Politics
Fact and Value
Induction and Deduction
Natural and Social Science
Realism in Economics
Objectivity in Economics
Morality and the Market - Core concepts
Commodification
11. Exploitation

Seminars:
1.
2.
3.
4.
5.

"The unexamined life is not worth living"
How do we know what we know?
Should we be ruled by experts?
Can we derive an ought from an is?
Can we trust inductive knowledge?

32

Bachelor in Economics and Management

6.
7.
8.
9.
10.
11.
12.

first year

What is the difference between natural and social sciences?
Should economic theories aim to be realistic?
Is economics an objective science?
How do we decide what is good and bad?
What should we be allowed to buy and sell?
When is it acceptable to use someone to make a profit?
Essay advice and preparation

Study literature:
1.
2.
3.
4.
5.
6.
7.
8.

Brennan, J., and Jaworski, P., Markets Without Limits, Routledge, 2015.
Hausman, D., ed., The Philosophy of Economics: An Anthology, Cambridge
University Press, 2012.
Irwin, W., ed., Philosophy and the Matrix, Open Court publishing, 2002.
Okasha, S., A Very Short Introduction to the Philosophy of Science, Oxford
University Press, 2002.
Plato, The Apology
Sandel, M., What Money Can’t Buy: The Moral Limits of Markets, Farrar, Straus
and Giroux, 2013.
Satz, D., Why Some Things Should Not Be for Sale, Oxford University Press, 2010.
Sedláček, T., The Economics of Good and Evil, Oxford University Press, 2013.

33

Bachelor in Economics and Management

first year

INFORMATION TECHNOLOGIES (ETE4AE)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Miloš Ulman, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36
Informatics

Objective and general description:
The aim of the course is to explain important principles of current information andcommunication technologies with focus on Internet technologies and to project
anticipated trends in the field. Students will acquire broader overview and expertise inparticular topics that will build theoretical foundations for their use in practice. After
passing the course, learners will be able to effectively work with technologies that are
subject of the course and moreover they will be able to select proper tool for specificcase, system, sector, field etc. Students will elaborate a set of particular tasks.
Further advancing professional topics on ICT are subject matter of the course
Information systems.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Database systems
Data management
Information and communication technologies and IS
Projecting of IS
Information systems and application on the WWW platform
Graphics and multimedia
Search engines and searching of information
Security of IS and ICT
Mobile ICT
Communication and ICT
E-businessSocial network and media

34

Bachelor in Economics and Management

first year

Seminars:
1.
2.
3.
4.
5.
6.

Databases
Databases
Databases
HTML
HTML
Control of study tasks, pass eligible

Study literature:
1.
2.
3.
4.
5.
6.
7.
8.
9.

O´LEARY, Timothy J.; O´LEARY Linda I. Computing Essentials 2013. Making IT
work for you. New York, NY: McGraw Hill. 2013. 533 p. ISBN 978-0-07-1317535.
Study materials for Information Technologies course at http//moodle.czu.cz
Wikipedia. [on-line]. Dostupné z WWW: http://www.wikipedia.org
WATSON, R. T. Data Management Databases & Organizations. San Francisco,John Wiley & Sons, Inc., 2006. ISBN-13 9780471715368.
DATE, C. Database in Depth. Sebastopol, O'Reilly Media, 2005. ISBN 978-0-59610012-4.
TURBAN, Efraim et al. Electronic commerce 2012: a managerial and social
networks perspective. Pearson, 2011. 792 s. ISBN 978-027-3761-341.
Using Information Technology. Information center. [on-line]. Dostupné z WWW:
http://www.mhhe.com/uit10e
Computing Essentials 2013. Companion Web site. [on-line]. Dostupné z
WWW:http://www.computing2013.com/
CIO.com. CXO Media Inc. [on-line]. URL http//www.cio.com

35Bachelor in Economics and Management

first year

ENGLISH FOR BUSINESS PURPOSES (ELX69E)
Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

BA Edmond Grady
Spring semester
Bachelors
3.0
written and oral
4-point scale
36

Objective and general description:
The course is interactive and there are no lectures. Seminars are based on specialised
textbooks and articles from current English language business periodicals which areused for further development of language skills including: expansion of businessvocabulary (40 words per week, with practical examples), Review of grammar,
Discussion, Conversation, Debate, Formal writing format. All correction of written andoral presentations is done on a one-to-one basis with general explanations of common
errors. In Business English the students are familiarized with business settings inwhich they will be expected to use English. They will be taught the basic skills toenable them to operate effectively in these situations.

Lectures:1.

Comprehension and interpretation of written reports and other businessdocuments
2. Discussion and verbal presentation of findings
3. The modification of business information for use in specific situations
4. Analysis of graphically and numerically displayed information
5. Summarizing and precise writing
6. Writing minutes of meeting
7. Composition of letters, memoranda, reports, etc.
8. Formal writing format
9. Creative writing
10. General explanation of common errors etc
11. Further development of language skills

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

The Administrative Function
Human Resource Management
Finance and Accounting
The Production Function
Decision Making
Marketing and the sales Function
DebateInternational marketing
Formal writing format
Transport and distribution
Creative writing

36

Bachelor in Economics and Management

12.
13.
14.
15.
16.
17.

first year

Business meeetings
General explanation of common errors etc
Personnel management
Further development of language skills
Government and business
Modifying business informations.

Study literature:
1.
2.

CHILVER, J., English for business A functional approach. DP Publications, London,
1992. 304 p. ISBN 1-873981-10-4.
MACKENZIE, I. English for business A course for business studies and Economics
students. Cambridge university press, Cambridge, 2010. 191 p. ISBN 978-0-52174341-9.

37

Bachelor in Economics and Management

first year

SPORT (RTX16Z), (RTX17Z)
Department of Physical Education

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PaedDr. Dušan Vavrla
Autumn + Spring semester
Bachelors
2.0

28

Objective and general description:
Compulsory physical education is taught as a non-credit course for first and second year
at Faculty of Business and Economics. The scope of compulsory education is always
once a week activity chosen by the students. At the beginning of the study, students
have to take a performance test of swimming, and all non-swimmers and weakswimmers pass within hours of PE course of swimming. In addition to swimming,
swimmers and advanced beginners can chose from the traditional (football, basketball,volleyball, hockey, TV fitness, strengthening, aerobic, in various forms).
Exempt from physical education, students on medical grounds and top athletes at theCzech national team or the highest Czech competitions in various sports. Students withphysical limitations are included to the teaching of physical education with an individual
program, reflecting their state of health (health swimming or exercise)Sports
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.

indoor swimming pool 25 mlarge gym for ball games
small gym for ball games and aerobics
fitness
grass football pitch
football pitch on the small football
clay volleyball courts
beach volleyball court
clay tennis court
3 tennis courts with artificial turf
tennis hallmultipurpose field with artificial surface (basketball, volleyball)sauna, whirlpool, solariumskiboat rental

38

Bachelor in Economics and Management

second year

Bachelor in Economics
and Management
Programme syllabi – Second year39

Bachelor in Economics and Management

second year

MICROECONOMICS (ENE45E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Petr Procházka, MSc, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36
Mathematics

Objective and general description:- to familiarize the student with the basic concepts and methods of microeconomics the study of how consumers and producers make their decisions and interact inmarkets, under conditions of perfect and imperfect competition.
- to enable the student to apply these concepts and methods to policy issues. Policy
issues such as whether, when and how markets may fail and whether government
intervention may be needed to correct those failures.
- to lay the groundwork for future study: in the next term, for the study ofmacroeconomic issues such as unemployment, inflation and long-run economic growth;and more generally for such courses as managerial accounting and management
decision-making, as well as economics courses in finance, labor, international
economics and managerial economics, which require mastery of basic microeconomic
concepts.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction. Goal of the subjects. Fundamentals of Economic thinking.
Supply, Demand and Market Equilibrium.
Consumer Choice and the Demand Curve.
Indifference Curves and Budget Constraints, Consumers’ Optimum.
Theory of the Firm.
Production and Cost functions.
Profit maximization.
Market Structure – Perfect Competition, Imperfect Competition.
Factors of production. Supply and Demand of Production Factors
Labor Market, Capital Market, Land Market.
General Equilibrium and Efficiency
Market Failures.

Seminars:
1.
2.
3.
4.

Supply and Demand – Search for the market equilibrium. Derivation of Supply
and Demand Curve.
Consumer Choice – Cardinalistic Theory of Utility. Marginal utility. Consumer
Price.
Production Function, Marginal and Average Product.
Cost Function. Marginal and Average Costs of Production.

40

Bachelor in Economics and Management

5.
6.

second year

Profit Maximization and Supply in Perfect Competition and ImperfectCompetition.
Perfect and Imperfect Competition in Factor Markets.

Study literature:
1.
2.
3.
4.

Samuelson P. A. & Nordhaus W. D.: ECONOMIC. 18th edition. McGraw Hill. New
York, 2005
Frank R. H.: MICROECONOMICS AND BEHAVIOR. McGraw Hill. New York. 1991
Pindick R. S. & Rubinfeld D. L.: MICROECONOMICS. Prentice Hall International.
London. 2001
Mankiw N. G. PRINCIPLES OF MICROECONOMICS. Dryden Press, Fort Worth,
Texas, USA, 1998

41

Bachelor in Economics and Management

second year

STATISTICS I (ESE49E)
Department of Statistics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Tomáš Hlavsa Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course is aimed at familiarizing the students with the elementary statisticalmethods. The instruction is consistently performed using applied approach. Selectionof relevant methods for the situation assessed is underlined, as well as resultsinterpretation in the end. The course is focused mainly on univariate analysis including
statistical inference. The methods included are illustrated by means of meticulously
solved examples of real data analyses.

Lectures:1.
2.
3.

Structure of the course. Elementary statistical concepts and symbols..
Basic statistical measures, statistical grouping.
Elements of probability. A random variable, its measures. Distributions of thediscrete and continuous variables..
4. Introduction to statistical estimation theory
5. Point and interval estimates.
6. Introduction to hypothesis testing.
7. One-sample tests.
8. Testing of a difference between two means and two variances.
9. Testing of a difference between two proportions. Paired t-test
10. Introduction to analysis of variance. Principles, application of results. One-way
ANOVA. Multiple comparison ANOVA methods..
11. Complex ANOVA models.
12. Non-parametric tests

42

Bachelor in Economics and Management

second year

Seminars:
1.
2.
3.
4.
5.
6.

Basic statistical measures, statistical grouping.
Elements of probability. A random variable, its measures. Distributions of thediscrete and continuous variables..
Introduction to statistical estimation theory. Point and interval estimates..
Introduction to hypothesis testing. One-sample tests. Two-sample tests
Introduction to analysis of variance. Principles, application of results. One-way
ANOVA. Multiple comparison ANOVA methods.
Non-parametric tests.

Study literature:
Required reading
1.
2.

TAYLOR, S. Business Statistics for Non-mathematicians, Palgrave MacMillan,
2007.368 p.ISBN 978-0-230-50646-6.
LMS Moodle [online]. Available from http://www.moodle.czu.cz.

Recommended reading
1.
2.
3.

FIELD, A. Discovering Statistics Using SPSS. SAGE Publications, London, 2005.
779 s. ISBN 978-0-7619-4452-4.
SULLIVAN, M. Fundamentals of Statistics, Pearson Prentice Hall, 2008.606 p.
ISBN 978-0-13-156987-2.
TRIOLA, M., F. Elementary Statistics using Excel. Pearson Addison Wesley,
Boston, USA, 2007.915 s. ISBN 978-0-321-36513-5.

43

Bachelor in Economics and Management

second year

ECONOMICS OF AGRARIAN SECTOR (EEER2E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jiří Mach Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course introduces students to basic economic characteristics of agrarian sector
and using examples of agri-commodities highlights the market mechanism in the
production and processing of agricultural commodities. The course focuses on
methods of evaluation of various measures in agriculture (CAP, trade barriers, theimpact of WTO) and on a deeper analysis of the factors affecting the economics ofproduction of final products in vertical integration. It also emphasizes the market
principles and traits of agricultural and food commodities. Students will become
familiar with the specifics of the global, European and national agricultural markets

Lectures:1.

Definition and object of agrarian sector and agricultural economics. The role ofagriculture in the national economy, specifics of agriculture
2. Trade agreements - GATT (WTO) – General system of preferences, EBA, CPA.t
3. European agricultural market, common market organisation and its implicationsin the Czech agriculture, the political-legal environment.
4. Liberalization vs. protectionism of agri-food markets.
5. Vertical and horizontal integration in agri-food chains
6. Economics of cereal production.
7. Economics of oil-plants vertical; biofuels production and their impact to world
prices of food
8. Economics of sugar and starch production)
9. Other world traded crop plants and their economics.
10. Economics of milk production, processing and trade
11. Beef , pork and poultry production, trade and economics.
12. Mad cows, GMOs and the Biosafety protocol.

Seminars:
1.
2.
3.
4.

Current demand and supply conditions in world agriculture. Computing income
elasticity of demand. Income inequality. Case study 1.
Cost levels of key commodities and comparison round the world. Gross marginand Break-even point. Case study 2.
Analysis of agricultural commodity prices - main methods.
Major tendencies in cereal and oilseed production with applications to the foodprocessing and wholesaling industries

44Bachelor in Economics and Management

5.
6.

second year

Major tendencies in livestock production with applications to the food processing
and wholesaling industries.
Effeciency of investments into agrarian sector. Semestral project presentationand defenceB

Study literature:
Required reading:
1.
2.
3.
4.

5.
6.
7.

Colander, D.C.: Microeconomics.Irwin International, 1995
Kay, R. D., Edwards, W. M.: Farm Management. McGraw-Hill, 1994.
Norton, G. W., Alwang, J.: Introduction to Economics of Agricultural
Development. McGraw-Hill, 1993.
Brouwer, F., Straaten v. d. J.: Nature and Agriculture in the EU: New
Perspectives on Policies that Shape the European Countryside. Edward Elgar
Publishing, Cheltenham – Northampto
Tisdell, C.: Economics and Ecology in Agriculture and Marine Production. Edward
Elgar Publishing, Cheltenham – Northampton, 2003.
Perman, R.,Ma,Y.:Natural resources and environment economics.Longman,
London, 1996
Smutka, L. et al.: World Agricultural Production, Consumption and Trade
Development – Selected Problems. PowerPrint, Prague, 2012.

45

Bachelor in Economics and Management

second year

EMPIRICAL RESEARCH IN ECONOMICS (EEEB5E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Lenka Rumánková, Ph.D.
Autumn semester
bachelors
5.0
written and oral
4-point scale
36
Micro- and Macro- economics

Objective and general description:
The course introduces research procedure - its main steps, tools and methods. Bothlectures and seminars are focused on research methods which may be employedespecially within the quantitative research. The main problems are introduced during
the lectures. Main principles and methods are explained in depth and employed bysolving specific problems during the seminars. An economic interpretation of the results
is emphasised. Moreover, students process course projects. They employ selected
quantitative method to analyse selected economic problem and explain the results. The
students work in groups of two. The seminars are completed by presentation of the
projects. To pass the course successfully it is necessary actively participated inseminars, to submit and present course project and to pass both written and oral partof exam.

Lectures:
1.
2.
3.
4.

Research process, basic research skills
Basic research methods – analysis, synthesis, comparison
Research - qualitative and quantitative
Data and databases in economic research - time series, cross-sectional data, panel
data
5. Process of modelling – main steps, assumptions and rules
6. Writing of research project – main steps, assumptions and rules
7. Statistical software in quantitative research
8. Time series analysis – index numbers, time series decomposition
9. Regression and correlation analysis
10. Univariate time series analysis
11. Multivariate time series analysis
12. Prognosis, prognostic methods, forecasting

Seminars:
1.
1.
2.
3.
4.

Writing of research project – introduction; mathematical methods
Specification of research task for students (teams); introduction and presentationof statistical software
Regression analysis – linear simple and multiple
Regression analysis – non-linear simple and multiple
Time series analysis – decomposition

46

Bachelor in Economics and Management

5.
6.
7.
8.
9.
10.
11.

second year

Univariate time series analysis
Multivariate time series analysis
Forecasting
Processing of course projects
Processing of course projects
Projects presentation
Projects presentation

Study literature:
1.
2.
3.
4.
5.

Bryman, A. – Bell., E. Business Research Methods. Oxford University Press, USA
2003. ISBN 019-925938-0.
Chatfield, Ch. The Analysis of Time Series – an Introduction. Chapman&Hall/CRC,
USA 2004. ISBN 1-58488-317-0.
Koop, G. Analysis of Economic Data. John Wiley & Sons, Ltd., UK 2005. ISBN 0470-02468-2.
Lind, D.A. – Marchal, W.G. – Wathen, S.A. Statistical Techniques in Business &Economics. McGraw-Hill/Irwin, USA 2005. ISBN 0-07-286824-4.
Lucey, T. Quantitative Techniques. DP Publications, UK 1996. ISBN 1-858051886.

Core literature:
1.
2.
3.
4.
5.

Gujarati, D.N. Essentials of Econometrics. McGraw-Hill/Irwin, USA 1992. ISBN 007-025194-0.
Hoffmann, L.D. – Bradley, G.L. Applied Calculus for Business, Economics, and theSocial and Life Sciences. McGraw-Hill, USA 2007. ISBN 978-0-07-110672-6.
Kočenda, E. – Černý, A. Elements of Time Series Econometrics: An Applied
Approach. Karolinum Press, Prague 2007. ISBN 978-80-246-1370-3.
Renshaw, G. Math for Economics. Oxford University Press, USA 2005. ISBN 0-19926746-4.
Samuelson, P.A. – Nordhaus, W.D. Economics. McGraw-Hill, USA 1992. ISBN 007-054879-X.

47

Bachelor in Economics and Management

second year

INTRODUCTORY SOCIAL RESEARCH METHODS (EHEA6E)
Department of Humanities
Faculty of Economics and Management
Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Mgr. Ing. Lukáš Zagata, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
This course intends to introduce students to the major questions, issues and methodsof qualitative research; present theoretical underpinnings of the qualitative research;
enable students to understand what kinds of qualitative methods are useful for
discovering certain kinds of information; enable students to read, write, reflect upon,and discuss key issues in field research methods; practice observation and interview
skills; help student to practice a tentative field-based research project using qualitative
research methods

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

Science and scientific interpretation of the human social world.
Theoretical background of the qualitative research
Qualitative measurement and sampling.
Interpretation and validity of the qualitative research findings.
Documents study.
Observation.
Interviewing and focus groups.
Qualitative analysis.
Case study methods.
Case study methods
Q methodology.
Research ethics.
Formalization of research findings (qualitative report).

Practicals:
1.
2.
3.
4.
5.

Social phenomena as the research subject.
Rashomon effect.
Data collection: activity.
Qualitative data analysis.
Qualitative analysis and interpretation.

Study literature:
1.
2.

BERG, L. Bruce. Qualitative Research Methods for the Social Sciences (8thEdition). New York: Pearson, 2011. 448 s. ISBN 0205824617
NEUMAN, W. Lawrence. Social Research Methods: Qualitative and Quantitative
Approaches (5th Edition). New York: Pearson, 2002. 640 s. ISBN 0205615961.

48

Bachelor in Economics and Management

second year

FOREIGN LANGUAGE - FRENCH(ELE34E_1), (ELE34E_2)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. PhDr. Milena Dvořáková, MBA
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale
48

Objective and general description:
The course is aimed at complete beginners and is taught in English and on the basis of
the English linguistics. The students will learn everyday vocabulary and relevant
grammatical/syntactical structures. At the same time, they will encounter the basics of
economic terminology and lexical means relative to the university/faculty environment.
The course integrates all four skills - listening, reading, writing and speaking. However,
it is mainly focused on the communicative aspects of a foreign language.
A two-term subject is concluded at the end of both terms by a final test and in thesummer term by an examination (written + oral).

Seminars – autumn semester:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction, phonetics, pronunciation, internationalisms.
Unité 1 - At the reception I.
Unité 1 - At the reception II.
Unité 1 - Ways of greeting.
Unité 1 - Greetings and introduction
Unité 1 - A quick look at the European Union
Unité 1 - Test your self
Unité 2 - Who are they?
Unité 2 - What are they?
Unité 2 - A break
Unité 2 - Making judgements
Unité 2 - European institutions and stereotypes

Seminars – spring semester:
1.
2.
3.
4.
5.
6.

Revision, unité 3 - Hello - on the phone.
Unité 3 - Hold on - personal pronouns te/vous, expressing cause/result: pourquoi- parce que.
Unité 3 - Message - time prepositions and expressions, invitations,-DRE, -IR verbs.
Unité 3 - Social expressions - emails, invitations; pouvoir, vouloir, devoir verbs(CAN, WANT, HAVE TO).
Unité 4 - Departures, requesting, expressing wishes, booking/purchasing tickets.
Unité 4 - At the train station, at the airport, in the city; prepositions of place, asking
for directions/giving directions.

49

Bachelor in Economics and Management

second year

7.

Unité 4 - Passenger information, near future, expressing future and talking about
future events.
8. Your key - hotel and hotel description.
9. Unité 5 - Bookings, check-in, past participle (participe passé), past simple (passécomposé).
10. Unité 5 - Office lease - renting a flat, office; expressing opinions.
11. Unité 5 - Writing - simple formal letters and emails, COD (direct object).
12. Revision (review of grammar and vocabulary), revision test.

Study literature:
1. TAUZIN, B.; DUBOIS, A.-L. Objectif Express 1. Paris: Hachette Livre, 2006. 192 p.
ISBN 978-2-01-155427-7.
2. KOZMOVÁ, J.; BROULAND, P. Francais commercial. Praha: Computer Press, 2006.
288 p. ISBN 80-251-1099-0.
3. LEGRAIN, M.; GARNIER, Y. Le Petit Larousse Illustré. Paris: Larousse, 2002. 1786
p. ISBN 2-03-530202-1.

50

Bachelor in Economics and Management

second year

FOREIGN LANGUAGE - GERMAN(ELE35E_1), (ELE35E_2)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Michaela Peroutková, Ph.D.
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale

48

Objective and general description:
The course is aimed at complete beginners and is taught in English and on the basis of
the English linguistics. The students will learn everyday vocabulary and relevant
grammatical/syntactical structures. At the same time, they will encounter the basics of
economic terminology and lexical means relative to the university/faculty environment.
The course integrates all four skills - listening, reading, writing and speaking. However,
it is mainly focused on the communicative aspects of a foreign language.
The classes are practical in terms of learning a foreign language. The classes are focusedon developing and integrating all language skills (speaking, reading, writing andlistening). Students work with various short foreign texts (e.g. recommended textbook,workbook, extra topic-related materials and presentations) according to the tasks
assigned by the teacher. They also listen to foreign recordings, watch videos while trying
to demonstrate the understanding of foreign language inputs. They also deliver shortinteractive exercises/presentations assigned by the teacher. All supplementarymaterials, including links to authentic materials, dictionaries and preliminary tests areavailable via LMS Moodle.
The course takes two semesters and is concluded at the end of both semesters by afinal test and in the spring semester by an examination (written + oral).

Seminars – autumn semester:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction.
International words.
In a restaurant.
In the language course.
Countries and Languages.
People - Contacts.
Living conditions.
Appointments.
Important information.
Getting around in the city.
Transportation.
Test.

51

Bachelor in Economics and Management

second year

Seminars – spring semester:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Every day life, free time.
Professions.
Excursion through Berlin.
Travelling.
Vacation and holiday.
Food and drinks.
Ordering food in a restaurant.
Shopping.
Clothing and weather.
Body and sport.
Seeing the doctor.
Test.

Study literature:
1. FUNK, Hermann; KUHN, Christine; DEMME, Silke. Studio d A1 : Deutsch als
Fremdsprache. Cornelsen Verlag, 2011. 256s. ISBN 978-3-464-20707-9.
2. FUNK, Hermann; KUHN, Christine; DEMME, Silke. Studio d A1 : Deutsch als
Fremdsprache. Sprachtraining mit eingelegten Lösungen. Cornelsen Verlag, 2011.
96s. ISBN 978-3-464-20708-6.
3. Langenscheidt Taschenwörterbuch Englisch - Buch mit Online-Anbindung, Berlinund München : Langenscheidt-Redaktion, 2013. 1632s. ISBN: 978-3-468-11138-9.
4. REIMANN, Monika. Grundstufen - Grammatik für Deutsch als Fremdsprache.
Imaning : Max Hueber Verlag, 2007. 186s. ISBN 3-19-011575-3.

52

Bachelor in Economics and Management

second year

FOREIGN LANGUAGE - SPANISH(ELE36E_1), (ELE36E_2)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Alena Drebitková Malá, Ph.D.
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale
48

Objective and general description:
The subject is taught on the basis of English. The language level is intended for the
beginners with no language skills. The main goal of this level is to teach students toachieve simple communicative abilities in every-day situations, simple oral and written
expressive skills, the ability to read and understand simple texts and finally tounderstand the spoken language. Through communicative exercises students graduallylearn basic grammar and vocabulary.
Classes are practical in terms of learning the foreign language. The classes are focusedon developing and integrating all language skills. Students work with foreign texts (e.g.
in recommended textbooks) according to the tasks assigned by the teacher. They also
listen to foreign texts and have to demonstrate the understanding of foreign language.
They deliver presentations assigned by the teacher. The used method is communicative,
based mainly on interaction.
The course takes two semesters and is concluded at the end of both semesters by afinal test and in the spring semester by an examination (written + oral). Students are
not allowed to enrol into the summer term unless they are credited for the winter term.

Seminars – autumn semester:
1. Greetings.
2. What is your name?
3. Natinalities and origin.
4. Phone calls.
5. My flat description.
6. How do I get to …?
7. Renting a flat.
8. What is the time?
9. I like and I do not like.
10. Eating in a restaurant.
11. Asking somebody to do something.
12. Credit test.

53

Bachelor in Economics and Management

second year

Seminars – spring semester:
1. Repaso de las unidades 1-4
2. Cómo voy a ..., la ciudad
3. Dónde está ..., las tiendas
4. Qué hora es?
5. Los números hasta 1000
6. Los hábitos, con qué frecuencia
7. El tiempo libre, el verbo gustar, mis aficiones
8. La comida, en un restaurante
9. Hacer la compra, recetas
10. La ropa, en una tienda de ropa
11. Los materiales, el diseňo y la moda
12. Repaso final de las unidades 5-8

Study literature:
1. CASTRO, Francisca; MARÍN, Fernando; MORALES, Reyes. Nuevo ven 1: Libro delestudiante. Madrid: Edelsa, 2005. 192 s. ISBN 84-7711-832-9.
2. CASTRO, Francisca; MARÍN, Fernando; MORALES, Reyes. Nuevo ven 1: Libro deejercicios. Madrid: Edelsa, 2005. 64 s. ISBN 84-7711-833-7.
3. FENCLOVÁ, Jitka; FOUSKOVÁ, Kateřina. Nuevo ven 1: Studijní příručka. Plzeň:Fraus 2005. 88 s. ISBN 80-7238-481-3.
4. MARÍN, Fernando; MORALES, Reyes. VENTE1 Libro del estudiante. Madrid, Edelsa
2014. 184 s.ISBN 978-84-7711-796-4

54

Bachelor in Economics and Management

second year

FOREIGN LANGUAGE - CZECH(ELE37E_1), (ELE37E_2)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PhDr. Martina Jarkovská, Ph.D.
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale
48

Objective and general description:
The subject is created for students with zero knowledge of Czech but it takes into
account that the students will live in the Czech environment and every day they will try
to communicate in Czech language. The students will be introduced to the Czech
language system and they will learn to express in Czech the information about
themselves and their environment. They will be able to communicate in basic situationsat university premises, in a shop, in a restaurant, in the town. They will learn vocabulary
concerning the taught topics, forms of verbs in the present and past tense, forms ofnouns and adjectives in appropriate cases and future verb forms. They will also get toknow the Czech culture. The subject is A1 level according to the European Frameworkfor Languages.

Seminars – autumn semester:
1.
2.

Lesson 1: What is it? Who is it? What is your name? Where are you from?
Lesson 1: What do you study? Verb conjugation. Numbers 0 - 10. Telephone
conversations. Email.
3.
Lesson 2: Oreintation. Can you tell me the way, please? Modal verbs.
4.
Lesson 2: What is your address? Verb conjugation. Numbers 11 - 100.
5.
Lesson 3: In the restaurant. Eating and drinking list.
6.
Lesson 3: I like. Singular accusative. Hobbies.
7.
Lesson 4: My family. Possessive pronouns. Adjectives.
8.
Lesson 4: Describing family members. Verb conjugation. Singular and pluralaccusative.
9.
Lesson 5: When do we meet? At what time? What is the date today?
10. Lesson 5: Modal verbs. Do you want to go to/for? I like doing.
11. Lesson 6: Famous people. Who was it? What did you do yesterday? Past tense.
12. Lesson 6: Where were you? Singular locative.

Seminars – spring semester:
1.
2.
3.

Lesson 7: Where were you? Static verbs and prepositions "v/ve, na, u (in, on, at).
Singular and plural locative.
Lesson 7: Where were you on holidays? Weather forecast.
Lesson 8: Planning the time. Where are we going? Expressing future. Prepositions"do, na, k" (to, for).

55

Bachelor in Economics and Management

second year4.
5.

Lesson 8: Where? x Where to? Singular genitive. Writing email.
Lesson 9: House and flat. Renting and bying house/flat. Prepositions "pro, na,za"(for).
6.
Lesson 9: Shops and claims. Singular and plural nominative and accusative.
7.
Lesson 10: Travelling. "Long" and "short" verbs of movement.
8.
Lesson 10: When will you come for a visit? Verbs with prefixes: "přijít, odejít"(come, leave).
9.
Lesson 11: Human body. At the doctor's. Object constructions "Bolí mě..., Je mi..."(I have...ache).
10. Lesson 11: Can you help me? Short personal pronouns in accusative and dative.
11. Lesson 12: Greetings and wishes. Singular dative. Declination of "kdo, co" (who,
what) (nominative, dative, accusative, ůocative).
12. Lesson 12: Telephone conversation. At the visit.

Study literature:
1.
2.
3.
4.
5.

HOLÁ, Lída; BOŘILOVÁ, Pavla. Čeština Expres 1 (A1/1). 1. vyd. Praha: Akropolis,
2010. 96 s. ISBN 978-80-87310-13-7.
HOLÁ, Lída; BOŘILOVÁ, Pavla. Čeština Expres 2 (A1/2). 1. vyd. Praha: Akropolis,
2011. 96 s. ISBN 978-80-87481-26-4.
REMEDIOSOVÁ, Helena; ČECHOVÁ, Elga; PUTZ, Harry. Do you want to speak
Czech? 1. 4. vyd. Liberec: Finidr, 2002. 414 s. ISBN 80-902165-8-7.
CONFORTIOVÁ, Helena; CVEJNOVÁ, Jitka; ČADSKÁ, Milada. Učebnice češtiny provýuku v zahraničí. 1. část. 1. vyd. Praha: Karolinum, 2002. 252 s. ISBN 80-2460530-9.
CONFORTIOVÁ, Helena; CVEJNOVÁ, Jitka; ČADSKÁ, Milada. Učebnice češtiny provýuku v zahraničí. 2. část. 1. vyd. Praha: Karolinum, 2002. 499 s. ISBN 80-2460560-0.

56

Bachelor in Economics and Management

second year

MACROECONOMICS (ENE46E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

prof. doc. Ing. Mansoor Maitah, Ph.D. et Ph.D
Spring semester
Bachelors
5.0
written and oral
4-point scale
36
Mathematics

Objective and general description:
The course will introduce student to basic concepts and methods of macroeconomics.
After taking this course, student will be able to describe and analyze issues such as
unemployment, inflation and economic growth in closed and open economy by applying
tools of modern macroeconomics.

Lectures:1.

Introduction to the study of macroeconomics, a brief overview of the evolution of
economic theory.
2. Efficiency indicators of national economy.
3. Equilibrium product in two-sector model (income – expenditures).
4. Equilibrium product in models with three and four-sector (income – expenditure
5. Money and money market, money supply, equilibrium in the money market.
6. Money market and deriving of LM curve and IS curve.
7. Market of goods and services and money market – IS-LM model in closed
economy.
8. Aggregate demand and aggregate supply – AD-AS model.
9. Balance of payments and its determination. Exchange rate.
10. Inflation. Unemployment, Phillips curve.
11. Fiscal policy, monetary policy - direct and indirect tools of monetary policy.
12. Business cycle - types of cycles, their progress and recent developments.

57

Bachelor in Economics and Management

second year

Seminars:
1.
2.
3.
4.
5.
6.

Introduction to the course, requirements for credit, assignment of work,
efficiency indicators of national economy (GDP).
Equilibrium product in two, three and four-sector economy (model income –expenditures).
Money market, IS-LM model, deriving of LM curve and IS curve.
Aggregate demand and aggregate supply, AD-AS model.
Inflation, unemployment, Phillips curve.
Evaluation, credits.

Study literature:
1.
2.
3.
4.
5.

Samuelson P. A. & Nordhaus W. D.: ECONOMIC. 18th edition. McGraw Hill. New
York, 2005
Mankiw N. G. PRINCIPLES OF MACROECONOMICS. Dryden Press, Fort Worth,
Texas, USA, 1998.
MAITAH, Mansoor a kol. Essentials of International Trade. 1. vydání. Praha : ČZU PEF,
2009. 130 s. ISBN 978-80-213-1859-5.
MAITAH, Mansoor. Macroeconomics. 1. vydání. Praha : ČZU PEF, 2009. 180 s. ISBN 97880-213-1904-2.
MAITAH, Mansoor. Macroeconomics: Issues and Exercises. 1. vydání. Praha : ČZU PEF,
2013. 209 s. ISBN 978-80-213-2051-2.

58

Bachelor in Economics and Management

second year

STATISTICS II (ESE50E)
Department of Statistics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Tomáš Hlavsa, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
This course is a continuation of the course Statistics I, it makes students familiar withthe more advanced statistical methods. These are namely the regression and correlation
analysis and time series analysis. The lectures are accompanied by demonstrations of
the methods in practical applications. Selection of a relevant method and interpretationof its results are stressed. Statistical software is used in the practicals.

Lectures:1.

Introduction to regression and correlation. Computation algorithms andapplication of the results. Ordinary least squares. Simple linear regression.
2. Simple non-linear regression.
3. Multiple regression and correlation.
4. Inferential operations in the regression and correlation.
5. Time series analysis – introduction, elementary characteristics.
6. Time series analysis – trend analysis.
7. Time series analysis – periodical fluctuation; point and interval prediction.
8. Further time series analysis – exponential smoothing.
9. Introduction to categorical data analysis. Analysis of two way contingency tables,
chances and risks.
10. Analysis of contingency tables, sign scheme.
11. Index numbers – homogenous data index analysis.
12. Index numbers – non-homogenous data index analysis.

59

Bachelor in Economics and Management

second year

Seminars:
1.
2.
3.
4.
5.
6.

Introduction to regression and correlation. Computation algorithms andapplication of the results. Ordinary least squares. Simple linear regression.
Simple non-linear regression. Multiple regressions. Inferential operations in the
regression and correlation.
Time series analysis – elementary characteristics, trend analysis.s
Time series analysis – periodical fluctuation, point and interval prediction.
Analysis of contingency tables.
Index numbers.

Study literature:
1.
2.

TAYLOR, S. Business Statistics for Non-mathematicians, Palgrave MacMillan,
2007.368 p.ISBN 978-0-230-50646-6.
LMS Moodle [online]. Available from http://www.moodle.czu.cz.

60Bachelor in Economics and Management

second year

TRADE AND COMMERCE (EUE50E)
Department of Trade and FinanceFaculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Aleš Hes CSc.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course introduces students to the basic principles of business rules and internal
trade in the subsystems. Prepares graduates for his own business, is familiar withboth the internal business environment (business) and with the external environment(customers, business partners, competitors).

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Definition of business, basic concepts, business as a system, business obligations
Business operations, contractual obligations, business agreements.
Infrastructure of internal trade, wholesale and retail.
Goods, classification, identification of goods.
Trade mark, industrial ownership, license.
Price in trade, construction of price, price movements.
Distribution, logistics bases, methods in logistic.
Electronic business and its role in business.
Principles of marketing, concept, strategy and forms of sale, ethics in business.
Promotion, public relations, advertising and media.
Advertising and media.
Consumer and his protection.

Seminars:
1.
2.
3.
4.
5.
6.

Introduction in subject. System conception of internal trade
Business subjects. Business operations.
Infrastructure of internal trade.
Goods case, Czech quality program, other symbols.
Logistics. Price construction in trade.
Marketing in business activities.

61

Bachelor in Economics and Management

second year

Study literature:
1.
2.
3.
4.
5.
6.
7.

Hes, A., Regnerová, M., Šálková, D., Business doctrine CULS in Prague, 2007
Commercial Code, the Trade Licensing Act, the prices, Trademark Act, theConsumer Protection Act
Prague, L. Jindra, J., et al., Business, 2 Definition amended. ed, Management
Press, 2002
Kotler, P., Trias de B., F., innovative marketing, GRADA Publishing, 2004
Hes, A., et al., Consumer behavior when buying food, publishing ALFA, Prague,
2010
Foret, M., Stávková, J., Marketing Research, GRADA Publishing, 2004
Morrison, Marketing hospitality and tourism, Victoria Publishing, Prague, 1995

62

Bachelor in Economics and Management

second year

THEORY OF MANAGEMENT (ERET7E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

doc. Ing. Tomáš Macák, Ph.D.
Spring semester
Bachelor
5.0
written and oral
4-point scale
36
general knowledge (history, economics)

Objective and general description:
Today, the techniques of management theory applications are known to busi-nessleader, urban planners, farmers, military strategists, space scientists, and public
administrators in host of fields. Words such as systems, models, optimization,
simulation, and cost-benefit are now common in the public voca-bulary. The objectiveis thus great for an introductory subject for university students that explains, withminimum of mathematics, how to formulate decision problems, how to solve themusing management science concepts, and how to apply the solutions obtained.

Lectures:1.

Introduction to Management Theory. Theories of preferential choice, Managerial
decisions in conditions of information uncertainty.
2. Reliability in a hierarchical management.
3. Methods of increasing system reliability, Calculation of number of standby units
4. Design of organization structure. Organization Equilibrium, Situation factors,
Project parameters, contingency approach
5. Importance organizational hierarchy, Centralization and decentralization, Span ofcontrol.
6. Linear Programming in Management.
7. Logic Control in Management. Logical, continuous (analog) and discrete binding
behavior in the organization
8. Approaches to Organization and Management.
9. Decision making approach
10. Forecasting and Planning Methods
11. Management of Human Resources.
12. The importance of control. Control as informative influence: Forward supervision,
Feedback control. Control as activity

63

Bachelor in Economics and Management

second year

Seminars:
1.
2.
3.
4.
5.
6.

Managerial decisions in conditions of information certainty.
Methods of increasing system reliability, Calculation of number of standby units.
Centralization and decentralization, Span of control.
Linear Programming in Management.
Logic Control in Management
Forecasting and Planning Methods

Study literature:
1.
2.
3.
4.
5.

Management Science: The Art of Modeling with Spreadsheets. Stephen G. Powell.
2010. ISBN 978-0-470-53067-2.
Introduction to Management Science. Bernard W. Taylor. 2009. ISBN-10:0136064361.aMACÁK, T. Vytváření spotřebitelské hodnoty - Prostřednictvím řízení kvalityvýrobku a unikátnosti návrhu produktu. 2010. Wolters Kluwert Publishing. ISBN
978-80-7357-570-0
HRON, J., LHOTSKÁ, B., MACÁK, T. Teorie řízení - podklady na cvičení.
Reprografické studio PEF ČZU. Praha 2009.
HRON, J., LHOTSKÁ, B., MACÁK, T. Kybernetika v řízení - příklady a aplikace.
Praha, vydavatelství ČZU. 2007. ISBN 978-80-213-1640-9.

64Bachelor in Economics and Management

second year

FINANCIAL ECONOMICS (ENE38E)
Department of Economic Theories
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PhDr. Ludwig Dittrich Ph.D

Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course provides students with the conceptual understanding of the financial
decision making in the firm operating in the market environment under different
economic conditions, when the objective is shareholders wealth maximization.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Primary goals of the firm.
The financial management function..
Review of financial statement.
Evaluation of firm performance.
Time value of money I.
Time value of money II.
Bond valuation.
Common stock valuation.
Capital budgeting I.
Capital budgeting II.
Risk and return.
Concept of leverage.

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Primary goals of the firm.
The financial management function.
Review of financial statement.
Evaluation of firm performance.
Time value of money I.
Time value of money I
Bond valuation.
Common stock valuation
Capital budgeting I
Capital budgeting II
Risk and return
Concept of leverage

65Bachelor in Economics and Management

second year

Study literature:
1.
2.

GITMAN, L. J. Principles of Managerial Finance. 11. vyd. Boston: Pearson-Addison
Wesley, 2005. 976 s. ISBN 978-0321267610
KEOWN, A.,Martin, J.D, PETTY, W. Foundations of Finance. 7. vyd. New Yersey:
Pearson/Prentice Hall, 2010. 552 s. ISBN 978-0136113652

66

Bachelor in Economics and Management

third year

Bachelor in Economics
and Management
Programme syllabi – Third year67

Bachelor in Economics and Management

third year

ENTERPRISE ECONOMICS (EEED2E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Karel Tomšík, Ph.D.
Autumn semester
Bachelor
5.0
written and oral
4-point scale
36

Objective and general description:
The course describes, classifies and analyses processes in business entities. There arecharcterized economic and legal assumptions to create and develop various forms ofbusiness in the international environment. The course deals also with company
financing, costs, pricing and other aspects of a company management. An attention is
also paid to the assessment of internal business economic results based on financial
analysis. All chapters respect the international dimension and students thus acquire
the knowledge and experience applicable in the international environment under
different economic conditions.

Education Plan:
1.
2.

Introduction (Business Objectives, Business Environment)
Building up Business. Forms of Business Organizations (Starting-up Business
Activities, Legal Forms of Business Organizations)
3. Co-operation and Integration in Business Organisations (Forms of Co-operation
and Integration, Diversification)
4. Demand Analysis and Customers Behaviour. Elasticity of Demand and Supply
5. Financing a Business (Forms of Financing, Financial Consequences)
6. Costing (Introduction to Costing, Cost terms and Concepts)
7. Cost-Volume-Profit Analysis.
8. Pricing 1(Factors Affecting Pricing, Pricing Concepts)
9. Pricing 2 (Pricing Strategies, Pricing Tactics, Legal and Ethical Considerations)
10. Evaluation of Economic Information in a Business Enterprise (Analysis of Financial
Statements)
11. Managerial Decision (Business information for managerial decision, Explicit andImplicit Costs

68

Bachelor in Economics and Management

third year

Study literature:
1.

2.
3.

4.

KEAT, P G. -- YOUNG, P K Y. Managerial economics : economic tools for today's
decision makers Paul G. Keat, Philip K.Y. Young. Upper Saddle River: Prentice
Hall, 2003. ISBN 0-13-110539-6.
WALL, S. -- GRIFFITHS, A. Applied economics. Harlow: Financial Times Prentice
Hall, 2007. ISBN 978-0-273-70822-3.
SADKA, E. -- PINES, D. -- ZILCHA, I. Topics in public economics : theoretical andapplied analysis. Cambridge: Cambridge University Press, 2010. ISBN 9780521144865.
WALL, S. -- GRIFFITHS, A. Economics for business and management. Harlow:
Financial Times Prentice Hall, 2011. ISBN 978-0-273-73524-3.

69

Bachelor in Economics and Management

third year

NATURAL RESOURCES MANAGEMENT (EREE1E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Oldřich Výlupek, MSc, Ph.D.
Autumn Semester / available for Exchange students in
Spring semester
Bachelor
5.0
written and oral
4-point scale
36

Objective and general description:
To develop an understanding of the natural resource issues. To develop anunderstanding of management of natural resources at organisational level. The module
introduces understanding of economic issues in the area of natural resources. The
course covers lectures, reading material, and assessment of case studies. Latest
development as well as business opportunities in the area of natural resources iscomprised in the course. Students will be acknowledged with issue of Environmental
Impact Assessment.

Lectures:
1.

Broad overview on Natural Resource Economics. Why study natural resource
economics? The origin of natural resource economics
2. Theoretical frameworks, Efficiency and Choice – utility and social welfare
3. The Allocation of Depletable and Renewable Resources
4. Natural resource and environmental economics principles and process
5. Natural resource scarcity and Economics of recycled materials
6. Ecosystem Functions & Services and Land Management Introduction
7. Biodiversity and Valuation Techniques
8. Paying for ecosystem services
9. Natural resources, Long-Run Growth
10. Eenergy markets, with specific emphasis on oil, gas and coal

Seminars:
1.
2.
3.
4.
5.
6.

Monitoring the use of Natural Resources, Introduction to Environmental Impact
Assessment, Screening and Scoping, Introduction to Semestral Assignment
Primary tools of economic analysis
Environmental Impact Identification and prediction, examples of used techniques
Environmental Impact Mitigation and Monitoring – techniques used to reduce thepredicted impact
Guidelines for individual report and group presentation
Presentations of final projects

70Bachelor in Economics and Management

third year

Study literature:
1.
2.
3.
4.

Perman, R., Ma, Y., Mcgilvray, J., Common, M. Natural Resource andEnvironmental Economics, 3rd dition, Prentice Hall, 2003
Tietenberg, T., Lewis, L. Environmental and Natural Resource Economics, 8thedition, Pearson Education, USA, 2009de Groot, R., S., Wilson, M., A., Boumans, R., M., J. A typology for theclassification, description and valuation of ecosystem functions, goods andservices, Ecological Economics, vol. 41, 2002, pp. 393–408
Anderson, D., A. Environmental Economics and Natural resource management,
3rd Edition, Routledge, USA, 201071

Bachelor in Economics and Management

third year

INFORMATION SYSTEMS (ETE49E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Pavel Šimek, Ph.D.
Autumn semester
Bachelor
5.0
written and oral
4-point scale
36

Objective and general description:
This learning is intended for not-informatics specializations. Schedule, syllabus andeducation objectives stem from Czech version of this course. Information has become
one of very important enterprise source, working with information is being grasped tofundamental “computer literacy” of graduates. Leavers of learning “Information
Systems” are being acquainted with basic conceptions from area of information,
information systems and manage of information systems.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Opening Subject
Definition and classification of information systems
Selection Precedure and Life Cycle of Information System
Managing of Enterprise IS and Information Strategy
ERP Systems
System integration
Economics of Information Systems
Critical Factors of Building IS
Architectures of information systems
Net economy
EIS and MIS
Outsourcing IS

Seminars:
1.
2.
3.
4.
5.
6.

MS PowerPointMS PowerPoint
Using of Selected ERP Information System
WCA Framework, Case Study
Presentations of Team Projects
Presentations of Team Projects

72

Bachelor in Economics and Management

third year

Study literature:
1.
2.
3.
4.

P. Baltzan. Information Systems / Edition 2. McGraw-Hill Education, 2012. ISBN:
00733768686
L. Turner, A. Weickgenannt. Accounting Information Systems: The Processes andControls. Wiley, John & Sons, Incorporated, 2013. 662 p. ISBN-13:
9781118162309
R. Stair Fundamentals of Information Systems. Cengage Learning 2013. 560 p.
ISBN-13 9781133629627
R. K. Raine, H. J. Watson, B. Prince Management Information Systems. Wiley,John & Sons, Incorporated, 2013. 672 p. ISBN-13 9781118443590

73

Bachelor in Economics and Management

third year

HUMAN RESOURCES MANAGEMENT (ERET6E)
Department of Management
Faculty of Economics and Management
Lecturer:
Teaching period:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Richard Selby, Ph.D.
Autumn semester
5.0
written and oral
4-point scale
36

Objective and general description:
The goal of the course is to deepen and expand knowledge of personnel management
and personnel activities of a manager and to obtain deeper knowledge and skills inareas like recruitment, adaptation, work performance motivation and stimulation,
employee performance appraisal, training, development and career management. The
basic forms of teaching include lectures and seminars oriented on practicing some ofthe skills as well as on cultivating opinions during case studies solution. A project on
selected personnel management activity in a particular organization forms both a partof the seminars and a prerequisite for to be eligible for the exam.

Education Plan:
1.
2.
3.
4.
5.
6.
7.
8.
9.

Concepts and objectives of human resource management
Labour market
Work potential and competencies
Work analysis and work conditions
Recruitment and selection of employees, managing of adaptation processes
Work behaviour motivation, rewarding employees, social policy
Employee performance appraisal, training and development
Labour mobility management, employee turnover, career management
Subjects of human resource management, personnel department, personnel
information system
10. Personnel activities of managers
11. Organisation of human resources management in organisations, occupational
relations and relations with trade unions
12. HR planning

74

Bachelor in Economics and Management

third year

Study literature:
1.
2.
3.
4.

Armstrong, M; Armstrong's Essential Human Resource Management Practice: A
Guide to People Management; Kogan Page 2010; ISBN-13: 978-0749459895
CRAWLEY, E., SWAILES, S., WALSH, D. Introduction to international humanresource management. Oxford, United Kingdom: Oxford University Press, 2013.
ISBN 9780199563210.
LUSSIER, R. N., HENDON, J. R. Human resource management: functions,applications, & skill development. Second edition. Los Angeles: SAGE, 2016.
ISBN 978-1452290638.
PINK, D. H. Drive: the surprising truth about what motivates us. New York:Riverhead Books, 2011. ISBN 1594484805.

75

Bachelor in Economics and Management

third year

MARKETING MANAGEMENT (ERET5E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Stanislav Rojík, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Fundamental concepts of Marketing and marketing Management. The basic form ofteaching are lectures and tutorials, complete with case studies, examples andindependent and/or group-work.

Lectures:1.

Marketing theory: Concept of marketing versus sales; concept of a market;
relationships; marketing process
2. Marketing theory: Enhanced STEP analysis, the 7-level marketing mix; valuechain
3. Marketing theory: Segmentation
4. Marketing theory: SWOT analysis, and its application in marketing
5. Marketing theory: Marketing research, methods and techniques
6. Marketing theory: Product life-cycle; Marketing management: Managing themarketing cycle; defining marketing objectives
7. Marketing management: Marketing plan
8. Marketing Management: Customer communication; advertising
9. Marketing theory and management: Buyer behaviour; decision making unit
10. Marketing management: Customer care; quality
11. Marketing management: Marketing ethics
12. Marketing theory and management: Current trends in Marketing - Marketing 3.076

Bachelor in Economics and Management

third year

Seminars:
1.
2.
3.
4.
5.
6.

Consideration and discussion of the marketing process; STEP analysis for a
fictitious company. Consideration of the components of a comprehensive
Marketing mix
Segmentation exercise; SWOT analysis for the company
Marketing research exercise; Managing the Product life cycle
Produce a marketing plan (I); Advertising/promotion in context of the marketing
plan
Quality and Customer care in the context of the marketing plan; Production of
the marketing plan (II)Presentation and defence of Marketing Plan

Study literature:
1.
2.
3.

Kotler, P., Keller, K.L., Brady, M., Goodman, M., Hansen, T.; Marketing
Management; Pearson 2009; ISBN-13: 978-0273718567
Kotler, P.; Kotler on marketing; Free Press (Simon & Schuster UK Ltd); ISBN 0684-86047-3
Jay, R.; Successful marketing plans; Hodder & Stroughton (UK) 1999; ISBN 0340-747579

77

Bachelor in Economics and Management

third year

ENVIRONMENTAL ECONOMICS (EEEB2E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Petr Procházka, Ph.D., M.Sc.
Spring semester
Bachelor
5.0
written and oral
4-point scale
36

Objective and general description:
Aim of the subject is providing students with teoretical knowledge of economic
approaches in area of sustainable development, pricing of natural sources and their use.
Further pieces of knowledge in delimitation of specifics of expert activities in relation toenvironment of life. On base of theoretical knowledge possible ways and means will be
discussed and to secure and maintain the environment of life. The course unit isorganised in lectures and seminars. The students are required to prepare projects as
a part of their out-of class educational activities.

Lectures:1.
2.
3.

Introduction, environmental economics goals, definitions and background
Application of environmental economics to renewable resources
Aplication of environmental economics to non-renewable resources, theirdepletion and conservation
4. Public goods
5. Externalities
6. Solutions for externalities (Coase theorem,…)
7. Basics of non-market goods valuation
8. Applications of environmental economics theory to the areas of sustainableagriculture
9. Applications of environmental economics theory to the areas of water
10. Applications of environmental economics theory to the areas of air
11. Applications of environmental economics theory to the areas of waste
management
12. Applications of environmental economics theory to the areas of biosphere

78

Bachelor in Economics and Management

third year

Seminars:
1.
2.
3.
4.
5.
6.

Introduction to environemntal economics
Cost benefit analysis I.
Cost benefit analysis II.
Non-market evaluation
Environmental policies appraisal
Test

Study literature:
1.
2.
3.
4.
5.
6.

Norman J. Vig: Environmental Policy: New Directions for the Twenty-First
Century, Fourth editon, 2002
Charles D. Kolstad: Environmental Economics, Oxford University Press, 1999
Robert N. Stavins: Economics of the Environment, W.W. Norton & Company.
2000
Tom Tietenberg: Environmental and Natural Rerousce Economics, Sixth edition,
2002
John Glasson et al: Introduction to Environmental Impact Assessment,
Routledge, 1998
Roger Perman et al: Natural Resource and Environmental Economics, Prentice
Hall, 2003

79

Bachelor in Economics and Management

third year

RURAL SOCIOLOGY (EHE01E)
Department of Humanities
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. PhDr. Michal Lošťák, Ph.D.
Spring semester
Bachelor
5.0
written and oral
4-point scale
36

Objective and general description:
Rural sociology gives the students the information about sociology as one of the social
sciences and latter relates it to rural and farming issues. The course starts with outlining
sociological concepts and approaches (incl. shor insights into history of sociology).
During the course the students are required to use the practice of sociologicalimagination to look for clues. The students are also trained in sociological research.
They are informed about rural and farming issues (e.g. impacts of urganizaitons on theocuntryside, food, globalization of agriculture, institutions and organizations inagriculture, incl. ownership).

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.

What is sociology about
Development of sociological theory
Main concepts in sociology
Doing sociological research
Defining the countryside
Development of rural sociology (main issues)
Urbanization and the countryside
Sociology of agriculture – its predecessors and reasons for its origin (what can
we learn from)
9. Agriculture as social activity. Main focus in the sociology of agriculture .
10. Globalization and the agriculture
11. Food as social and cultural phenomenon
12. Social aspects of rural development

80

Bachelor in Economics and Management

third year

Seminars:
1.
2.
3.
4.
5.
6.

The importance of sociology in everyday life
Culture and our everdy life
Research in sociology - practical examples
Evaluating rural and urban (values of these settings) - team work
Why do we need agriculture - the participative game
Mc Donalds restaurant in CULS campus? - discussion

Study literature:
1.
2.
3.
4.

Bailey, K.D. 1987: Methods of Social Research (third edition). New York: The
Free Press, A Division of Macmillan Publishing Co., Inc.
Giddens, A. 1989. Sociology. Cambridge: Polity Press.
Nelson, L. 1969. Rural Sociology. Minneapolis: University of Minnesota Press.
The Rural Sociology of the Advanced Societies /Critical perspectives/ (edited byFrederick H. Buttel and Howard Newby). 1982. Montclair: Allanheld, Osumn Co
Publishers, Inc.

81

Bachelor in Economics and Management

third year

THEORY OF ACCOUNTING (EUE51E)
Department of Trade and Accounting
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Marta Stárová, Ph.D.
Spring semester
Bachelor
5.0
written and oral
4-point scale
36

Objective and general description:
The subject focuses fundamental principals of financial accounting. An accounting cycle
is introduced. Students are guided to record elementary transactions regarding longterm assets, current assets, equity and liabilities and they are leads to prepare financial
statements. Revenues and expenses are accented.

Lectures:1.

Financial accounting, users of accounting information, legal framework,
accounting harmonization. Financial statements.
2. Balance sheet, transaction effects. Accounting cycle, accounting documents,
accounts.
3. Income statement, profit/loss, expenses, revenues. Operating expenses andrevenues.
4. Inventories - characteristics, purchased inventories method A (perpetual
method), finished products, work in progress, animals.
5. Intangible and tangible long term assets - characteristics, acquisition,
depreciation and liquidation.
6. Taxes - direct taxes and excise duty. Value added tax.
7. Employees payroll, personal income tax.
8. Financial expenses and revenues, extraordinary expenses and revenues. Accrual
principle, accruals and deferrals.
9. Equity. Profit distribution, loss coverage.
10. Corporation income tax. Income statement structure.

Seminars:
1.
2.
3.
4.

Classification of balance sheet items. Balance sheet construction, transaction
effects. Accounting documents, journalizing, accounts, posting.
Expenses and revenues recording. Operating expenses and revenues. Purchased
inventories.
Finished products, work in progress, animals recording. Intangible and tangible
long term assets acquisition, depreciation and liquidation recording.
Taxes - direct taxes and excise duty recoding. Value added tax recording andreporting to state authorities. Employees payroll transactions recording, personal
income tax calculation.

82

Bachelor in Economics and Management

5.

third year

Accruals and deferrals recording. Financial expenses and revenues, extraordinary
expenses and revenues recording. Profit distribution, loss coverage. Corporation
income tax calculation and recording.

Study literature:
1.
2.
3.
4.

STÁROVÁ, Marta. Fundamentals of Accounting - Theory, Exercises andDictionary. Prague: CULS Prague, 2010. 135 str. ISBN 978-80-213-2110-6
ESKEV Robert K.; JENSEN Daniel L. Financial Accounting. USA: McGraw-Hill
Companies, 1996. 896 str. ISBN: 0-07-021355-0
EPSTEIN, Barry J., JERMAKOWICZ, Eva K. Interpretation and Application ofInternational Financial Reporting Standards. Canada: John Wiley & Sons, Inc.,
2007. 1 344 str. ISBN: 978-0471-79823-1
LÖRINCZOVÁ, Enike. Accounting. Prague: CZU Prague, 2006. 220 str. ISBN 80213-1471-0

83

Bachelor in Economics and Management

third year

FUNDAMENTALS OF LAW (EJE33E)
Department of Law
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Bc. Sylva Řezníková, Ph.D., MA
Spring semester
Bachelor
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of this course is to give a broad and general introduction to the concept of law
and legal methods as well as to present some of the most critical and/or practical legal
issues. The lectures will be followed by seminars (study groups) where some of thepertinent aspects will be discussed and a few examples will be dealt with in detail. At
the end of the course there will be a closed book written exam (a multi-choice test) anda short oral exam for which both credit and a grade will be awarded. In order to beallowed to sit for the exam, the students must attend seminars (study Groups) andsuccessfully complete the assignment – a small research project regarding the definitionof law or of the legal system.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction.
The definition, nature, objectives and functions of law, legal systems.
Family of legal systems.
Types and categories of law.
International law.
EU law and institutions.
Court of Justice of EU and the Case-law.
Public law – Constitutional law, Administrative law. Criminal law and Labour law.
Private law I. – Civil law, Commercial law, Intellectual property law.
Private law II. – Common-law perspective (property, contracts, torts)
Procedural law I. – Adjudication. Procedural law II. – Mediation, Arbitration.
ProcLaw in the globalized society – Cross-border transactions, Business Forms,
Global competition (Antitrust, Unfair Competition), AML, Bribery, Embargos.
Review.edural law II. – Mediation, Arbitration.

84

Bachelor in Economics and Management

third year

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

The definition, nature, objectives and functions of law, legal systems.
Family of legal systems 1/2
Family of legal systems 2/2
Types and categories of law.
International law.
EU law - sources.
EU law institutions.
Substantive law. Procedural law.
Public law.
Private law.
Arbitration.
Projects presentation.

Study literature:
1.

2.
3.
4.

MacGregor Pelikánová, Radka. Introduction to law for business. 1st Edition.
Ostrava, CZ: Key Publishing, 2012, ISBN 978-80-7418-137-5 .. MacGregor
Pelikánová, Radka. Introduction to law for business. 1st Edition. Ostrava, CZ:
Key Publishing, 2012, ISBN
Craig, Paul and de Búrca, Craínne. EU Law: Text, Cases, and Materials, Oxford
University Press, Oxford, UK, 4th edition, 2008, ISBN 978-0-19-927389-8.
Cini, Michelle, Borragán, Nieves Pérez-Solórzano. European Union Politics. 3rdedition. Oxford, UK : Oxford University Press, 2010. ISBN 978-0-19-9548637.
Honoré, Tony. About law: a short introduction. Oxford, UK : Oxford University
Press, 2005, ISBN 0-19-876387-5.

85

Bachelor in Informatics
Programme syllabi
86

Bachelor INFOA PROGRAMME SYLLABIFIRST YEAR
AUTUMN SEMESTER
Introduction to Principles of Computers (EIE55E) ................................................................................. 89
Algorithm Development (ETEA1E) ........................................................................................................... 91
Theory of Managing Organisational Systems (EREP8E) ........................................................................ 93
Mathematical Logic and Graphs Theory (EAE55E) ................................................................................ 95
Fundamentals of Juridical sciences (EJE37E) .......................................................................................... 97
Physical Training (RTX06Z), (RTX07Z) (RTX08Z) (RTX09Z) ............................................................. 99
English for IT (ELE33E_1)....................................................................................................................... 100
Introduction to Study (EXE31Z).............................................................................................................. 101

SPRING SEMESTER
Computer Architecture (EIE56E) ............................................................................................................ 102
Programming (ETEA2E) .......................................................................................................................... 104
Object Modelling (EIE95E) ...................................................................................................................... 106
Mathematics (EAE57E) ............................................................................................................................ 108
Psychology of Personality and Social Psychology (EPEC3E) ................................................................ 110

SECOND YEAR
AUTUMN SEMESTER
Database Systems (EIE36E) ..................................................................................................................... 113
General Economics I. (ENE41E) .............................................................................................................. 115
Component-based SW Development (EIE67E) ...................................................................................... 117
Applied Mathematics for IT (EAE56E)................................................................................................... 119
Human-Computer Interaction (EIE70E) ................................................................................................ 121
Administration and Processing of Geographical Data - NOT OPEN (EAE62E) ............................... 123
Foreign Language - French (ELE34E_1), (ELE34E_2) ......................................................................... 125
Foreign Language - German (ELE35E_1), (ELE35E_2) ....................................................................... 127
Foreign Language - Spanish (ELE36E_1), (ELE36E_2)........................................................................ 129
Foreign Language - Czech (ELE37E_1), (ELE37E_2) ........................................................................... 131

SPRING SEMESTER
Operating Systems and Computer Networks (ETE2AE) ...................................................................... 133
Mark-up Languages (ETE1AE) ............................................................................................................... 135
Statistics (ESE48E) .................................................................................................................................... 137
Operations Research and Systems Analysis (EAE58E) ......................................................................... 139
Information systems - SAP (ETEA7E) .................................................................................................... 141
Enterprise Information Systems - NOT OPEN (ETE18E) .................................................................... 142

THIRD YEAR
AUTUMN SEMESTER
Unix Operating Systems (EIE69E) 146
Web design (ETE3AE) .............................................................................................................................. 148
Business Economics (EEEI2E) ................................................................................................................. 150
Fundamentals of Accounting (EUE42E) ................................................................................................. 152
Interaction Design (EIE96E) .................................................................................................................... 154

SPRING SEMESTER
Software Engineering (EIEA3E) .............................................................................................................. 156
Project management methods (EAE61E) ................................................................................................ 158
Statistical Software Systems (ESE52E) ................................................................................................... 160

87

Bachelor in Informatics
Programme syllabi – First year88Bachelor in Informatics

first year

INTRODUCTION TO PRINCIPLES OF COMPUTERS (EIE55E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jiří Brožek, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The goal of the subject is to acquaint students with architecture of current software
applications. It's mean methods of working with static data structures (array, record,
object) and dynamic data structures (pointer, list, file, ...), the principles of structured
oriented programming (SOP) and methods of data searching (value search, lookup
table, binary search trees, ... ) and data sorting.

Lectures:1.

Information and data in computers, data encoding. Computer software,machine instructions, machine code, operand addressing, logical instructions.
2. Operating system and its role and interfaces. Processes, process states,
process determinism and cooperation. Resource asigment. Problem of eating
philosophers.
3. Algoritm, algoritm representation, algoritm complexity. Structured oriented
programming (SOP).
4. Program, programming language. Modular program architecture. Software
living cycle. Virtual machine.
5. Static data structures - basic data types, compound types (array, record,
object). Compound types hierarchy. Entities and entity relationship. Matrix asa data structure.
6. Recursion, recursive programming and methods which use a recursion ("Divideand conquer" and "Cut and search" methods).
7. Dynamic data structures - pointer, linked list, tree, graph. Methods of workwith dynamic data structures.
8. Special data structures - queue, stack, methods of implementation and using.
File as a data structure, data consistence and integrity in files. Files anddatabases.
9. Methods of data search - value search, lookup tables, data in relation
databases.
10. Methods of data search - (binary) searching trees, B-trees, ... Construction andmethods of using.
11. Methods of data sorting - principles, properties and selection of optimal sorting
method.
12. Software systems architectures - methods of design, properties, using.
Objected oriented design. Priciples and properties of agile design.

89Bachelor in Informatics

first year

Seminars:
1. Data encoding. Operand addressing. Logical instructions.
2. Algorithm and structured oriented programming. Case tool Microsoft Visual
Studio.
3. Static data structures - basic data types, array, record, object, compound datatypes, matrix.
4. Recursive programming. Dynamic data structures - pointer, linked list. Data
structures queue and stack.
5. Methods of data search - value search, lookup tables, binary search trees.
6. Methods of data sorting - implementation and properties of selected methods.

Study literature:
1.
2.

PERGL,R.,BUCHTELA,D.. Software Architecture. [online]. [cit. 2013-03-27].
Available at https//moodle.czu.cz/course/view.php?id=7735
MALIK, D. C Programming program design including data structures. 6th Ed.
Boston, MA Course Technology, Cengage Learning, 2012, p. cm. ISBN 978-1133526-322.

90

Bachelor in Informatics

first year

ALGORITHM DEVELOPMENT (ETEA1E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Havránek Martin, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course develops skills algorithms. Not used a specific programming language.
Students are motivated by means of logical tasks, puzzles, etc. The aim of this subject
is to learn basic if algoritmization, programming language is used for testing of
programs.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Basis of Algorithms
Basis of Algorithms
Creating a Program
Data Types - Scalar Types
Program control statement
Program control statement
Operators, expresions
Functions and Procedures,
Recursion
Array, pointerFiles, input, output
Files, input, output

Lectures
1.
2.
3.
4.
5.
6.

Basis of Algorithms
Data Types - Scalar Types
Program control statement
Operators, expresions, Array, stringclass exam, Functions and Procedures, Recursion
Files, input, output

91

Bachelor in Informatics

first year

Study literature:
1. Kruse R., Tondo C. L., Leunig B. 1996, Data structures and program design in C,
prentice Hall, ISBN 0-13-288366-X
2. Darnell, P.E. - Margolis, P C A Software Engineering Approach. Springer 1996. 50s.
- ISBN 0-387-94675-6
3. Weiss M.,A. Data structures and Algorithm Analysisi in C, Addison Wesley, 1997,
ISBN 0-201-49840-5

92

Bachelor in Informatics

first year

THEORY OF MANAGING ORGANISATIONAL SYSTEMS (EREP8E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Doc. Tomáš Macák, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Today, the techniques of management theory applications are known to businessleader, urban planners, farmers, military strategists, space scientists, and public
administrators in host of fields. Words such as systems, models, optimization,
simulation, and cost-benefit are now common in the public vocabulary. The objectiveis thus great for an introductory subject for university students that explains, withminimum of mathematics, how to formulate decision problems, how to solve themusing management science concepts, and how to apply the solutions obtained.

Lectures:1. Introduction to Management Theory. Theories of preferential choice, Managerial
decisions in conditions of information uncertainty
2. Reliability in a hierarchical management
3. Methods of increasing system reliability, Calculation of number of standby units
4. Design of organization structure. Organization Equilibrium, Situation factors,
Project parameters, contingency approach
5. Importance organizational hierarchy, Centralization and decentralization, Span ofcontrol
6. Linear Programming in Management
7. Logic Control in Management. Logical, continuous (analog) and discrete binding
behavior in the organization
8. Approaches to Organization and Management
9. Decision making approach
10.Forecasting and Planning Methods
11.Management of Human Resources
12.The importance of control. Control as informative influence: Forward supervision,
Feedback control. Control as activity

93

Bachelor in Informatics

first year

Seminars:
1. Managerial decisions in conditions of information certainty
2. Methods of increasing system reliability, Calculation of number of standby units
3. Centralization and decentralization, Span of control
4. Linear Programming in Management
5. Logic Control in Management
6. Forecasting and Planning Methods

Study literature:
1. Donnely, J. H., Gibson, J. L., Ivanicevich, J. M. (1997). Management. Praha:
Grada.
2. Koontz, H., Weihrich, H. (1993). Management. Praha: Victoria Publishing.

94

Bachelor in Informatics

first year

MATHEMATICAL LOGIC AND GRAPHS THEORY (EAE55E)
Department of Systems Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. RNDr. Jaroslav Havlíček, CSc.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Explanation of basic mathematical concepts, terms and procedures of basic higher
calculus. Theoretical and practical knowledge of the differentiation of the functions increating solutions to other similar single well-defined mathematical problems.
Knowledge base for the use of mathematics in other subjects involved in the HE
curriculums.

Lectures:1.

Equations, inequalities, radicals, binomial expressions, polynomials, fractions,complex numbers.
2. Functions, algebraic functions, transformation, inverse, plotting.
3. Non-algebraic functions, transformation, inverse, plotting.
4. Analytic geometry in V2, lines, conic sections.
5. Limits and continuity 1: Definition, one/two-sides limits, calculating using limit
laws, direct substitution property.
6. Limits and continuity 2: Indefinite limits, indeterminate forms of limits,
vertical/oblique asymptotes.
7. Limits and continuity 3: Special limits, continuity of function.
8. Derivatives 1: Tangent/normal lines, slopes, position and velocity, acceleration,
definition of derivative.
9. Derivatives 2: Differentiation rules for algebraic and non-algebraic functions,chain rule.
10. Differentiability and continuity, implicit derivation, l´Hospital rule. Higher
derivatives, differentials.
11. Application of the Derivative 1: Maximum and minimum values, local and global
maxima and minima. Local and absolute extrems of functions of several
variables. Course of the function.
12. Local and absolute extrema of functions of several variables. Course offunction. Practical application of graphs: The shortest and most probable pathin the graph. Optimal arrangement in the charts, implementgation in ICT.

95

Bachelor in Informatics

first year

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Higher algebraic operations. Basic functions.
Transformation of algebraic functions, inverse function, plotting.
Transformation of non-algebraic functions, inverse function, plotting.
Lines, conic sections.
Limits, limit laws, limits and continuity of the function. Composite functions.
Domain of the function. Easy points of the function. Asymptotes.
Slope of the function. Geometrical and physical applications of the limit.
Differentiation of functions. Basic rules.
Differentiation of functions. Composite functions. Chain rule.
Derivatives of implicit functions. Logarithmic derivation. l´Hospital rule. Higher
derivatives, differentials.
11. Maximum and minimum values, local and global maximums and minimums.
Curves sketching, graphing of functions.
12. Graphs. Types and properties of representative types of graphs. Practicalapplication of graphs, use of graphs in ICT.

Study literature:
1. Hoffmann, L. D., Bradley, G. L.: Finite Mathematics with Calculus, McGraw-Hill,
1995, ISBN 0-07-029325-X
2. On-line: http://en.wikipedia.org/wiki/Portal:Mathematics
3. On-line: Eric W. Weisstein: MathWorld - A Wolfram Web Resource,
http://mathworld.wolfram.com

96

Bachelor in Informatics

first year

FUNDAMENTALS OF JURIDICAL SCIENCES (EJE37E)
Department of Law
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Michal Reichert, DiS.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to give a broad and general introduction to the concept andespecially the terminology of law as a meta-language in relation to common Czech
language. The course deals with the development of law as a normative system and it
clarifies the conception of law, major legal systems including the changes brought about
by the EU legislation, it discusses the problems such as damage, liability, property law,debenture etc. Within the frame of the dichotomy of private and public law, it introduces
the particular disciplines of the valid legal system of the Czech Republic.

Lectures:1.

Introduction.
The definition, nature, objectives and functions of law, legal systems.
3. Family of legal systems.
4. Types and categories of law.
5. International law.
6. EU law and institutions.
7. Court of Justice of EU and the Case-law.
8. Public law - Constitutional law, Administrative law. Criminal law and Labour law.
9. Private law I. - Civil law, Commercial law, Intellectual property law.
10. Private law II. - Common-law perspective (property, contracts, torts).
11. Procedural law I. - Adjudication. Procedural law II. - Mediation, Arbitration.
12. Law in the globalized society - Cross-border transactions, Business Forms, Global
competition (Antitrust, Unfair Competition), AML, Bribery, Embargos. Review.
2.

Seminars:
1.
2.
3.
4.
5.
6.

The definition, nature, objectives and functions of law, legal systems.
Family of legal systems.
Types and categories of law.
International law.
EU law and institutions. Court of Justice of EU and the Case-law.
Substantive law - Public law, Private law. Procedural law.

97

Bachelor in Informatics

first year

Study literature:
1.
2.
3.
4.
5.

6.

Barnes, A. James, Dworkin, Terry Morehead, Richards, Eric L. Law for Business.
11th edition. New York, USA McGraw-Hill Irwin, 2012. ISBN 978-0-07-131457-2.
Craig, Paul and de Búrca, Craínne. EU Law Text, Cases, and Materials, Oxford
University Press, Oxford, UK, 4th edition, 2008, ISBN 978-0-19-927389-8.
Cini, Michelle, Borragán, Nieves Pérez-Solórzano. European Union Politics. 3rdedition. Oxford, UK Oxford University Press, 2010. ISBN 978-0-19-9548637.
Honoré, Tony. About law a short introduction. Oxford, UK Oxford University
Press, 2005, ISBN 0-19-876387-5.
MacGregor Pelikánová, Radka. European Commercial Jurisprudence and Caselaw - LL.M. Study Manual, B.I.B.S., Key Publishing, 2nd significantly amended
and extended edition, August 2011, Brno, ISBN 978-807418-118-4 [published inCzech with a substantial English summary]Partington, Martin Introduction to the English Legal System - Law and Society
the Purposes and Functions of Law. 3rd edition. Oxford, UK Oxford University
Press, 2006. ISBN 978-0199278299.

98

Bachelor in Informatics

first year

PHYSICAL TRAINING (RTX06Z), (RTX07Z) (RTX08Z) (RTX09Z)
Department of Physical Education

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PhDr. Dušan Vavrla
Autumn + Spring semester
Bachelors
2.0

28

Objective and general description:
Compulsory physical education is taught as a non-credit course for first and second year
at Faculty of Business and Economics. The scope of compulsory education is always
once a week activity chosen by the students. At the beginning of the study, students
have to take a performance test of swimming, and all non-swimmers and weakswimmers pass within hours of PE course of swimming. In addition to swimming,
swimmers and advanced beginners can chose from the traditional (football, basketball,volleyball, hockey, TV fitness, strengthening, aerobic, in various forms).
Exempt from physical education, students on medical grounds and top athletes at theCzech national team or the highest Czech competitions in various sports. Students withphysical limitations are included to the teaching of physical education with an individual
program, reflecting their state of health (health swimming or exercise)Sports:
1. Swimming
2. Volleyball
3. Finess
4. Aerobics
5. Football
6. Basketball
7. Floorball
8. The rest will be announced at the first course99

Bachelor in Informatics

first year

ENGLISH FOR IT (ELE33E_1)
Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Alan M. Westcott
Autumn + Spring semester
Masters
5.0
written and oral
4-point scale
24

Objective and general description:
The course is interactive and consists of seminars, which are based on advanced English
textbooks and include: Expansion of IT vocabulary, Review of grammar, Discussion,
Conversation, Debate, Formal writing format. All correction of written and oralpresentations is done on a one-to-one basis with general explanations of common
errors. Seminars focus on practising advanced English grammar topics presented in
mixed groups of Czech and foreign (including Erasmus) students, expanding thestudents' IT vocabulary. English grammar and vocabulary are discussed using practicalexamples from the world of information technologies.

Study literature:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Computers today.
Computer applications.
Input/output devices.
Input/output devices for the disabled.
Storage devices.
Basic software.
Operating systems.
Graphical user interface.
Spreadsheets.
Databases.
Faces of the Internet.
Graphics and Design.

Study literature:
1.
2.

ESTERAS, S.R. Infotech English for computer users. 3rd edition, Cambridge
University Press, Cambridge, 2003. 160 p. ISBN 0-521-75428-3.
MCCARTHY, M. and O'DELL, F. Academic Vocabulary in Use. Cambridge
University Press, Cambridge, 2008. 176 p. ISBN 3-125-39177-6.

100

Bachelor in Informatics

first year

INTRODUCTION TO STUDY (EXE31Z)
Economic Faculty

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Bohuslava Boučková, CSc.
Autumn + Spring semester
Bachelors
1.0

8

Objective and general description:
Introduction to Study introduces students to the basic rules and procedures for study
at the Economic Faculty. In addition, students get familiar with the environment andpractices of CULS. In this subject students are introduced to the Study and Examination
Regulations, safety procedures, internal rules of the faculty, information systems andthe key contact persons.

Lectures:1. To acquaint students with the environment CUA and information systems,
especially LMS Moodle, where students can find all other information required forcompleting the course.

Study literature:
Higher Education Act 111/1998 Coll.

101

Bachelor in Informatics

first year

COMPUTER ARCHITECTURE (EIE56E)
Department of Information Engineering
Faculty of Economics and Management
Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jiří Brožek, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Students will learn foundations of computer systems architecture with respect todifferent levels of using. Students will learn how to represent information using data,
what are the basic commands in computer systems. The classic von Neumannarchitecture and the corresponding processing model is taught. Other computer
systems parts are discussed, as well, including peripheral devices. Students get
acquainted with structured algorithms and their graphical representation. Foundationsof software engineering and programming languages are presented, as well as
foundations of operating systems of contemporary computers.

Topics:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.

Numeric systems, basics of logic
Numeric systems - decadic, binary, hexadecimal, conversions.
Logical circuit, combinational and sequential logical circuits, analyses andsynthesis logical curcuits
Representation of numbers in computer.
Semiconductor elements, realisation of logical circuits by transistors
Logic introduction - propositional logic and boolean algebra, disjunctive andconjunctive normal forms (DNF, CNF).
Combinational logic circuits - COD, DEC, MUX, DMUX
Karnaugh maps.
Sequential logic circuits - S-R circuit, D-circuit J-K circuit
Logic circuits - analysis and synthesis, implementations of logic circuits using
semiconductor elements.
Combinational logic circuits - main types of logic circuits and their utilisation(COD, DEC, MUX).
Von Neumann computer architecture, schema of actual type of computer, CPU
principle
Sequentional logic circuits - main types of logic circuits and their utilisation (SR circuit, D circuit, J-K circuit).
Realisation of computer components - CPU, ALU, interupting system, memories
Realisation of computer components - cache memories, addressing system, bus
management system
Von Neuman's architecture - principles of contemporary computer systems.

102

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first year

17. Implementation of main computers parts - processor, memory, addressing, I/O
modules, buses, ...
18. Integratet cirucuits, current and future technologies of integrated circuits
construction
19. Micro and nano technologies - CMOS technologies, nanotechnologies.
20. Computer components - mainboard, operating memory, magnetic and optic
memory medias
21. Computer components - imaging units, other peripherals devices
22. Computer components - motherboard, operational memory, media, displays, ...
23. Nontraditional architectures of computing systems - paralel systems,
neurocomputers, quantal computers
24. Special computer architectures - neurocomputers, quantum computers, ...

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Course introduction, numeric systems
Propositional Logic and Boolean Algebra
Disjunctive and conjunctive normal form
Analysis and Synthesis of Logic Circuits
Semiconductor and integrated circuits
Combinational logic circuits
Sequential Logic Circuits
CPU principles, basic ALU design
ROM and PROM memories design
Cache memories design
PC components - CPU, HDD, graphic card
PC components - peripheral devices

103

Bachelor in Informatics

first year

PROGRAMMING (ETEA2E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Martin Havránek, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim is to further deepen the already acquired practical knowledge of algorithms andprogramming using the language C#. Students will gain knowledge and practicalexperience of dealing with extensive examples. Lectures: theory and formal foundationsof the subject. Exercises are in the computer lab. Requirement for the credit is todevelop their work and tests.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Programming Language introduction
Basic properties of language C#, variable declarations, selection
Data types and iterations in C#
Data types continue
Functons, structures
Debugging
Text files
XML files
Implementation of user inputs
Selected functions and libraries in .NET
Sorting algorithms
Summary

Seminars:
1.
2.
3.
4.
5.
6.

Introduction to programming in C#, declaration of variables, selection
String, Array, Iteration
Structures, Functions, Debugging
Text, CSV and XML files
Implementation of user inputs
Selected functions and libraries in .NET, Sorting algorithms, Summary

Study literature:104

Bachelor in Informatics

first year

1. Weiss, M.,A. Data structures and algoritmm analysis in C. ADDISON WESLEY 1999.
100s. - ISBN 0-201-49840-5
2. JOHNSON, Bruce. rofessional Visual Studio 2017. Indianapolis, Indiana: Wrox,
a Wiley brand, 2017. ISBN: 9781119404583
3. Microsoft Visual C# 2017: an introduction to object-oriented programming.
Australia: Cengage, 2018. ISBN 1337102105;978133710210
4. MUELLER, John Paul. C# 7.0 all-in-one for dummies. Indianapolis, IN: John Wileyand Sons., 2017. ISBN 9781119428114.
5. NAGEL, Christian. Professional C# 6 and .Net Core 1.0. Indianapolis, Indiana:
Wrox, a Wiley brand, 2016. ISBN 9781119096603

105

Bachelor in Informatics

first year

OBJECT MODELLING (EIE95E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Vojtěch Merunka, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
object-oriented programming, object-oriented modelling, UML. A student is able toobjectively evaluate the suitability of deploying a particular software system into
practice. He/she is able to apply their new knowledge to future versions of databaseand knowledge systems. Generally, this matter contributes to the skills of criticalthinking as to the precise and less dependence on individual products, specific software
companies.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

course intro
basic concepts of OOP
obect-oriented computational model
UML
object protocol, polymorphism
object set querying
normalization
design patterns
refactoring
good structure design issues, scheme changes
BORM method
OOP support in various programming languages

Seminars:
1.
2.
3.
4.
5.
6.

Introduction to the course, student projects assignment
Modeling tools introduction
Daskalos tool training, semestral projects consulting
Projects consulting
Semestral projects consulting
Student projects presentations

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Study literature:
1. Development enironments documentation of VisualWorks/Smalltalk and AppleXCode
2. Merunka V. Database Systems Course, textbook CULS, 2004
3. WWW dokumentation of system Gemstone/S and VisualWorks107

Bachelor in Informatics

first year

MATHEMATICS (EAE57E)
Department of Systems Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Prof. RNDr. Jaroslav Havlíček, CSc.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
After completing the course, students should have developed a clear understanding of
the fundamental concepts of single variable calculus and a range of skills allowing
them to work effectively with the concepts. Graduates will understand the basic
mathematical concepts, terms and procedures used for solutions of various technical,
economical and societal problems. The subject is also a prerequisite for other subjects
in the curriculum.

Lectures:1.

Logarithmic derivatives. Parametric Curves. Examples Using Parameterized
Curves. Polar Coordinates and Graphing. More about polynoms: Evariste
Galloise.
2. Antiderivatives. Easy integrals.
3. Primitive function (antiderivatives), indefinite integral. Integration rules,
integration of simple functions. Integration methods, integration by substitution.
Integration by Parts.
4. Integration methods, integration of rational functions, use of tables. Integration
by Partial Fractions. Trig Substitution. Completing the Square.
5. Definite integral. The Fundamental Theorem of Calculus (Fubini theorem). Basicrules for evaluation of proper integrals.
6. Applications of definite integral. Geometric Interpretation of Definite Integrals.
Volume of a Wine Glass.
7. Applications of definite integral. Volume of a Sphere, Revolving About x-axis.
Volume of a Parabaloid, Revolving About y-axis.
8. Special functions. Integration of parametric functions, functions in polart
coordinates. Computing the Length of a Curve. Surface Area. Adding Areas of
Rectangles. Lenth of the curve.
9. Functions of sevral variables. Diferentiation and integration. Volumes.
10. Introduction to Differential Equations. Separation of VariablesOrdinary differential
equations of the first order. Introduction to the integral of function of several
variables.
11. Linear ordinary differential equations of the second order with constantcoefficients. Applications of differential equations.
12. Infinite Series. Series Comparison. Power Series. Taylor's Series. Operations on
Power Series.

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Seminars:
1.
2.
3.
4.
5.

Parametric and polar coordinates.
Evaluation of easy primitive functions, basic antiderivatives.
Integration of the functions: rules.
Integration of the functions: rules, substitution, integration by parts.
Integration by partial Fractions. Trig substitution and completing the square
methods.
6. Definite Integrals. Simple examples: areas between curves.
7. Volumes by cylindrical shells. A|verage value of function.
8. Integration using tables and computers.
9. Improper integrals. Examples of s-curves, probability distribution.
10. Differential equations with separable variables. Homogeneous differential
equations.
11. Linear differential equations.
12. Infinite sequences and series. Comparison tests. Absolute convergence, ratio
and root tests.

Study literature:
1. Stewart, James (2012) Single Variable Calculus.
2. 7ed., International Edition, Brooks/Cole, ISBN 13 978-0-538-49885-2.
3. Hoffmann, L. D., Bradley, G. L. Finite Mathematics with Calculus, McGraw-Hill,
1995, ISBN 0-07-029325-X.
4. Eric W. Weisstein MathWorld - A Wolfram Web Resource,
http//mathworld.wolfram.com.

109Bachelor in Informatics

first year

PSYCHOLOGY OF PERSONALITY AND SOCIAL PSYCHOLOGY (EPEC3E)
Department of Psychology
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Daniel Messele Balcha
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Psychology as a basic subject is a prerequisite for further study of specialized subjects
such as marketing and business control. It helps us to understand the factors affecting
the development of human character in society; it conduces to self-knowledge andwidens the knowledge in humanities. The aim of the subject is to provide knowledge ofgeneral psychological terms, regularities and theories, especially from cognitive andsocial psychology, interpersonal communication, motivation and personality. Students
benefit from this knowledge in seminars in which they will develop practical skills fortheir future roles and positions thanks to active social learning.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Basic disciplines of psychology
School of psychology
Psychological methodology
Psychological dimensions of the development
Psychological processes
Personality traits
Abilities (creativity, intelligence)
Motivation
StressSocial cognition.
Social groups
Social behaviour

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first year

Seminars:
1.
2.
3.
4.
5.
6.

InterviewSelf-perception
Personal growth
Training of individual creativity; Brainstorming
Bodily constitutions and quick assessment of temperaments
Social interaction

Study literature:
1. GROSS, R. Psychology. Oxon Hodder Arnold, 2009. 1007 s. ISBN 0-340-90098-9.
2. HAYES, N. Principles of Social Psychology. Hove Psychology Press, 2005. 168 s.
ISBN 0-86377-259-5.

111

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Programme syllabi – Second year112

Bachelor in Informatics

second year

DATABASE SYSTEMS (EIE36E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Petr Hanzlík, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The main objective of the course is to acquire knowledge and practical skills in theuse of relational database technology in the creation of database-based information
systems of business subjects. Upon completion of this course, the learners will havethe knowledge and skills necessary to create database-based information systems,
including their maintenance and practical operation.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Basic concepts of relational database technology
Relational datamodel RDM
Formal resources of RDM: relational algebra and calculus
Priciples of query languages
Introduction to query language SQLCreating queries in SQLStandardzation and critique of SQL
Principles of data modelling, E-R model
Methodics of data model creation
Data normalization
Conceptual and logical data model
Data protection and constraints in database systems

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Basics of ORACLE, project work
Basics of ORACLE, project work
ORACLE - commands DDL, project work
ORACLE - commands DDL, project work
ORACLE - commands DML, project work
ORACLE - commands DML, project work
ORACLE - commands DML, project work
ORACLE - commands DCL, project work
ORACLE - commands DCL, project work
ORACLE - PL/SQL, project work
ORACLE - PL/SQL, project work

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Study literature:
1. Feurlicht G., Pokorný J. Can Relational DBMS Scale-up to the Cloud?, inInformation Systems Development - Reflections, Challenges and New
Directions., Springer Science+Business Media, ISBN 978-1-4614-4950-8
2. Pokorný J. Dealing with dimensions in data warehousing, in Knowledge
Discovery for Bussiness Information Systems, Kluwer Academic Publishers 2000,
ISBN 0-7923-7243-3
3. Pokorný J. Database Architectures Current Trends and their Relationships toRequirements of Practice , in Advances in Information Systems Development
New Methods and Practice for the Networked Society , Springer
Science+Business Media 2007, ISBN 978-0-387-70760-0
4. Mishra, S., Beaulieu, A. Mastering Oracle SQL, 2. vyd.,O'Reilly Media, Inc.,
2009. Počet stran 496. ISBN0596552475
5. Kyte, T.Expert Oracle Database Architecture 9i and 10g Programming
Techniques and Solutions. 768 pages. Apress 2005. 2005ISBN1430200677

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second year

GENERAL ECONOMICS I. (ENE41E)
Department of System Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. doc. Ing. Mansoor Maitah, Ph.D. et Ph.D
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course gives students information on contemporary theories of market economy
as a basis of economic thinking and decision-making carried out by economic
subjects. It enables students to understand both microeconomic and macroeconomic
grounds provoking economic transformations.

lectures:1. Introduction to the basic concepts of general economy. Characteristic of market
economy and the role of competition.
2. Offer, demand and the creation of market balance on commodity market.
3. Optimization of consumer behaviour.
4. Theory of a firm – firm goal. Theory of production, production function of a firm.
5. Theory of costs and profits of a firm.
6. Behaviour of a firm under perfect competition.
7. Behaviour of a firm under monopoly.
8. Behaviour of a firm under oligopoly and monopolistic competition.
9. Indicators of the performance of a national economy.
10.Models analysing economic development.
11.Fiscal and monetary policy.
12.Inflation and unemployment.

Seminars:
1. Introduction to the basic concepts of general economy. Characteristic ofmarket economy and the role of competition.
2. Optimization of consumer behaviour.
3. Theory of costs and profits of a firm.
4. Indicators of the performance of a national economy.
5. Fiscal and monetary policy.
6. Inflation and unemployment.

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Study literature:
1. MANKIW, N.G. Principles of Macroeconomics. 4.vyd. Texas Dryden Press, 2011.
ISBN 978-0538453066
2. MANKIW, N.G. Principles of Microeconomics. 6.vyd. Texas Dryden Press, 2011.
ISBN 978-0538453042
3. SAMUELSON, P.A., NORDHAUS, W. Economic. 19. vyd. New York McGraw-Hill,
2009. ISBN 978-0073511290
4. FRANK R.H. Microeconomics and Behavior. 8.vyd. New York McGraw-Hill, 2009.
ISBN 978-0070166745
5. HUSTED, S, MELVIN, M. International Economics, 7. vyd. New Yersey
Pearson/Prentice Hall, 2007. Pearson. ISBN 978-8958322559
6. PINDYCK, R.S., RUBINFELD, D.L. Microekonomics. 6. vyd. London Prentice HallInternational, 2004. ISBN 978-0130084613

116

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second year

COMPONENT-BASED SW DEVELOPMENT (EIE67E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jiří Brožek, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to introduce students to the principles of the application
design using modern programming languages and development tools. Main focus ison code reusability and using component libraries. Students also learns basics ofuser interface creation, using of databases in their applications etc. The course also
provides introduction to advanced programming techniques like design patterns,
refactoring and unit testing. Main programming language for the course is C#
language in .NET Framework environment.

Lectures:1. Introduction to the course, terminology
2. The C# language – objects and classes in C#, syntax
3. The C# language –syntax, comparison with other languages
4. Events control programming
5. .NET Framework and its libraries
6. Collections of objects and work with them, query language LINQ
7. Collections and external data resources – query via LINQ
8. Basic rules of user interface creation
9. Application tuning and profile
10.Refactoring, application of design patterns
11..NET and the work with network, distributed objects, .NET and multimedia
12.Other technologies, three-layer applications

Seminars:
1. Working with MS Visual Studio, creating console and GUI applications
2. GUI applications, creating GUI using component library, events and theirhandling
3. Database application using LINQ to Objects
4. Working with graphics
5. Semestral test and project consultations
6. Recatoring and testing, checking of projects, credits

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second year

Study literature:
1. Sharp, J. Microsoft Visual C# 2010 - Step by step. 1. vyd. [s.l.] Microsoft Press,
2010. ISBN 978-0735626706
2. Archer, T. Inside C#. 1. vyd. [s.l.] Microsoft Press, 2001. ISBN 978-0735612884
3. Pialorsi, P.; Russo, M. Programming Microsoft LINQ. 1. vyd. [s.l.] ]Microsoft
Press, 2008. ISBN 978-0735624009
4. Gamma, E.; Helm, R.; Johnson, R.; Vlissides, J. Design Patterns Elements of
Reusable Object-Oriented Software. 1. vyd. Boston Addison-Wesley, 1994. ISBN
978-0201633610

118

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second year

APPLIED MATHEMATICS FOR IT (EAE56E)
Department of System Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. RNDr. Helena Brožová, CSc.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Overview of linear algebra and operation research methods, their mathematicalbackground and applications, classification of the decision problems making in AI
and solving algorithms. Theoretical base of mathematical methods used in economy
for analysis and optimal control of systems in AFC. Examples of simple applications.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Vector spaces, vectors
Matrix, elimination procedures
System of linear equations
Linear optimisation model
Post-optimisation result analysis of linear model
Duality theory
Simple transportation systems
Distribution models
Multiple objectives optimisation modelMultiple attributes decision modelGame theory
Decision making model

Seminars:
1.
2.
3.
4.
5.
6.

Vectors and matrices operations
System of linear equations - Jordanien elimination methods
Linear optimization model - simplex algorithm, postoptimization analysis
Transportation model, Vogels method, MODI method
Multiple criteria decisiom models, the AHP method
Matrix game, decision model

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second year

Study literature:
1. Dantzig, G. B. Linear Programming and Extensions, Princeton, 1998,648 pp.,
ISBN 9780691059136.
2. Turban, E., Meredith, J.R. Fundamentals of Management Science. IRWIN 1991.
ISBN 0-256-08373-8.
3. Lawrence, J. A., Pasternack, B. A. Applied Management Science Modeling,
Spreadsheet Analysis, and Communication for Decision Making, 2. vyd. New
York Wiley & Sons, 2002. 649 s. ISBN 0-471-39190-5.
4. Stevenson, W. J. Management science, Irwin, Boston, 1989
5. Anderson, D. R. at all Management Science Quantitative Approaches to Decision
Making, West Publ., New York, 1994
6. Bonini, C.P., Hausman, W.H., Bierman, H. Quantitative Analysis forManagement. USA IRWIN Mc Grav, 1997.

120

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second year

HUMAN-COMPUTER INTERACTION (EIE70E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Josef Pavlíček, Ph.D
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
This subject takes deep focus at GUI development process problem. For common
software products is necessary to be able defining smart user interface according
to user requirements and user Mind Model. Graduate student gain deep skills at
Human Interface Designing process according to ability using Ergonomics
technics. Student will be practicing ASCI ART, Paper Prototyping, and usinggraphical tools like GIMP, FLASH, and VISIO etc.

Topics:
1. Introduction to the problem of user interface (UI)
2. User interface and ergonomics
3. Techniques of UI requirements gathering and its modelling
4. Graphical user-friendly interface – location of active elements (buttons, lists,
control panels)
5. Graphical-friendly UI – use of colours, graphical transitions, line variants, letter
fonts, background colours
6. Pattern methods of UI requirements gathering (modelling via ASCI ART,
UseCase, Scenario)
7. Flash Prototyping, Graphical model in comparison with ASCI ART
8. Application of OpenSource technologies for modelling – GIMP
9. Introduction to sample project – E-shop
10.E-shop – elaboration by means of UseCase, Scenario and screen modelling
11.Completion of sample application
12.User interface quality testing

Seminars:
1. Exercise:Team game:
prepare team logo must talk:place of company businesses (town where is company placed)name of company
motto company
origin reason
20 minutes, don't use characters or words, if numbers only 2
2. Paper prototyping

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3.
4.
5.
6.

second year

UI Specification training
UI Design for civil aircraft navigation
Finish student work from last exerciser
Custom UI Specification semester work

Study literature:
1. Jakob Nielsen's Alertbox, April 14, 2003 Paper Prototyping
2. The Inmates Are Running the Asylum Why High Tech Products Drive Us Crazy
and How to Restore the Sanity by Alan Cooper (Feb 24, 2004)

122

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second year

ADMINISTRATION AND PROCESSING OF GEOGRAPHICAL DATA (NOTOPEN) (EAE62E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. RNDr. Dana Klimešová, CSc.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course develops the knowledge and the skills of the students in the field ofgeoraphic IS which are now widely used and gives the good overview in image
processing and image analysis with special accent to the possibilities and needs of
GIS. The digital processing of satellite and aerial data for GIS and the use ofmultispectral data for the purposes of agriculture, forestry and state administration,
landscape planing, marketing and commonly for spatial data modelling. The course
consists of lectures and seminars. The lectures form the background for theseminars which are used to develop and to train the knowledge for the lecture andrecommended literature. During the seminars the students are required to develop
projects showing various dimensions of GIS.

Lectures:
1.
2.
3.
4.
5.
6.
7.

primary sources of data for GIS. Remote sensing.
Information layers, analytical functions, context.
Spatial data models.
Geographical DB, satellite and aerial data.
Mobile localization. Cartographic representation.
Multispectral data, state administration, cadastre, ...
Legislation and manage geodata. ZABAGED.
Analytical functions.
8. GPS, Galileo. Mapping, basic requirements.
9. Project INSPIRE and European colaboration.
10. Landscape management. Digital terrain models.
11. Regional development, line constructions,network management.
12. 3D presentation and modelling.

Seminars:
1. Projects and documents of ArcGIS.
2. Views and theme. Basic operations.
3. Data implementation - images, CAD layouts, event theme.

123Bachelor in Informatics

second year

4. Type of the legend and classification procedure.
5. SQL window. Shapefiles creation and editing.
6. Layout creation and complex presentation of studies.
Course project.

Study literature:
1. Klimešová D. Geografické informační systémy a zpracování obrazů, skripta PEF
ČZU Praha, 2008.
2. Rigaux P., Scholl M., Voisard A. Spatial Databases With Application to GIS,
Elsevier Science (USA), 2002.
3. Ott T., Swiaczny F. Time-Integrative GIS, Springer-Verlag Heidelberg, 2001.
4. Landgrebe D. A. Signal Tudory Methods in Multispectral Repote Sensing, Wiley& Sons,124

Bachelor in Informatics

second year

FOREIGN LANGUAGE - FRENCH(ELE34E_1), (ELE34E_2)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. PhDr. Milena Dvořáková, MBA
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale
48

Objective and general description:
The course is aimed at complete beginners and is taught in English and on the basisof the English linguistics. The students will learn everyday vocabulary and relevant
grammatical/syntactical structures. At the same time, they will encounter the basics
of economic terminology and lexical means relative to the university/faculty
environment. The course integrates all four skills - listening, reading, writing andspeaking. However, it is mainly focused on the communicative aspects of a foreign
language.
A two-term subject is concluded at the end of both terms by a final test and in thesummer term by an examination (written + oral).

Seminars – autumn semester:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction, phonetics, pronunciation, internationalisms.
Unité 1 - At the reception I.
Unité 1 - At the reception II.
Unité 1 - Ways of greeting.
Unité 1 - Greetings and introduction
Unité 1 - A quick look at the European Union
Unité 1 - Test your self
Unité 2 - Who are they?
Unité 2 - What are they?
Unité 2 - A break
Unité 2 - Making judgements
Unité 2 - European institutions and stereotypes

Seminars – spring semester:
1.
2.
3.
4.
5.

Revision, unité 3 - Hello - on the phone.
Unité 3 - Hold on - personal pronouns te/vous, expressing cause/result:pourquoi - parce que.
Unité 3 - Message - time prepositions and expressions, invitations,-DRE, -IR
verbs.
Unité 3 - Social expressions - emails, invitations; pouvoir, vouloir, devoir verbs(CAN, WANT, HAVE TO).
Unité 4 - Departures, requesting, expressing wishes, booking/purchasing
tickets.

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6.

Unité 4 - At the train station, at the airport, in the city; prepositions of place,asking for directions/giving directions.
7. Unité 4 - Passenger information, near future, expressing future and talking about
future events.
8. Your key - hotel and hotel description.
9. Unité 5 - Bookings, check-in, past participle (participe passé), past simple (passécomposé).
10. Unité 5 - Office lease - renting a flat, office; expressing opinions.
11. Unité 5 - Writing - simple formal letters and emails, COD (direct object).
12. Revision (review of grammar and vocabulary), revision test.

Study literature:
1. TAUZIN, B.; DUBOIS, A.-L. Objectif Express 1. Paris: Hachette Livre, 2006. 192
p. ISBN 978-2-01-155427-7.
2. KOZMOVÁ, J.; BROULAND, P. Francais commercial. Praha: Computer Press,
2006. 288 p. ISBN 80-251-1099-0.
3. LEGRAIN, M.; GARNIER, Y. Le Petit Larousse Illustré. Paris: Larousse, 2002.
1786 p. ISBN 2-03-530202-1.

126

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second year

FOREIGN LANGUAGE - GERMAN(ELE35E_1), (ELE35E_2)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Michaela Peroutková, Ph.D.
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale

48

Objective and general description:
The course is aimed at complete beginners and is taught in English and on the basisof the English linguistics. The students will learn everyday vocabulary and relevant
grammatical/syntactical structures. At the same time, they will encounter the basics
of economic terminology and lexical means relative to the university/faculty
environment. The course integrates all four skills - listening, reading, writing andspeaking. However, it is mainly focused on the communicative aspects of a foreign
language.
The classes are practical in terms of learning a foreign language. The classes arefocused on developing and integrating all language skills (speaking, reading, writing
and listening). Students work with various short foreign texts (e.g. recommended
textbook, workbook, extra topic-related materials and presentations) according to
the tasks assigned by the teacher. They also listen to foreign recordings, watch videos
while trying to demonstrate the understanding of foreign language inputs. They alsodeliver short interactive exercises/presentations assigned by the teacher. All
supplementary materials, including links to authentic materials, dictionaries andpreliminary tests are available via LMS Moodle.
The course takes two semesters and is concluded at the end of both semesters by afinal test and in the spring semester by an examination (written + oral).

Seminars – autumn semester:
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.

Introduction.
International words.
In a restaurant.
In the language course.
Countries and Languages.
People - Contacts.
Living conditions.
Appointments.
Important information.
Getting around in the city.
Transportation.
Test.

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Seminars – spring semester:
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.

Every day life, free time.
Professions.
Excursion through Berlin.
Travelling.
Vacation and holiday.
Food and drinks.
Ordering food in a restaurant.
Shopping.
Clothing and weather.
Body and sport.
Seeing the doctor.
Test.

Study literature:
5. FUNK, Hermann; KUHN, Christine; DEMME, Silke. Studio d A1 : Deutsch als
Fremdsprache. Cornelsen Verlag, 2011. 256s. ISBN 978-3-464-20707-9.
6. FUNK, Hermann; KUHN, Christine; DEMME, Silke. Studio d A1 : Deutsch als
Fremdsprache. Sprachtraining mit eingelegten Lösungen. Cornelsen Verlag,
2011. 96s. ISBN 978-3-464-20708-6.
7. Langenscheidt Taschenwörterbuch Englisch - Buch mit Online-Anbindung, Berlinund München : Langenscheidt-Redaktion, 2013. 1632s. ISBN: 978-3-468-111389.
1. REIMANN, Monika. Grundstufen - Grammatik für Deutsch als Fremdsprache.
Imaning : Max Hueber Verlag, 2007. 186s. ISBN 3-19-011575-3.

128Bachelor in Informatics

second year

FOREIGN LANGUAGE - SPANISH(ELE36E_1), (ELE36E_2)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Alena Drebitková Malá, Ph.D.
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale
48

Objective and general description:
The subject is taught on the basis of English. The language level is intended for the
beginners with no language skills. The main goal of this level is to teach students toachieve simple communicative abilities in every-day situations, simple oral andwritten expressive skills, the ability to read and understand simple texts and finallyto understand the spoken language. Through communicative exercises students
gradually learn basic grammar and vocabulary.
Classes are practical in terms of learning the foreign language. The classes arefocused on developing and integrating all language skills. Students work with foreigntexts (e.g. in recommended textbooks) according to the tasks assigned by theteacher. They also listen to foreign texts and have to demonstrate the understandingof foreign language. They deliver presentations assigned by the teacher. The usedmethod is communicative, based mainly on interaction.
The course takes two semesters and is concluded at the end of both semesters by afinal test and in the spring semester by an examination (written + oral). Students
are not allowed to enrol into the summer term unless they are credited for the winterterm.

Seminars – autumn semester:
1. Greetings.
2. What is your name?
3. Natinalities and origin.
4. Phone calls.
5. My flat description.
6. How do I get to …?
7. Renting a flat.
8. What is the time?
9. I like and I do not like.
10. Eating in a restaurant.
11. Asking somebody to do something.
12. Credit test.

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Seminars – spring semester:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Repaso de las unidades 1-4
Cómo voy a ..., la ciudad
Dónde está ..., las tiendas
Qué hora es?
Los números hasta 1000
Los hábitos, con qué frecuencia
El tiempo libre, el verbo gustar, mis aficiones
La comida, en un restaurante
Hacer la compra, recetas
La ropa, en una tienda de ropa
Los materiales, el diseňo y la moda
Repaso final de las unidades 5-8

Study literature:
1.
2.
3.

CASTRO, Francisca; MARÍN, Fernando; MORALES, Reyes. Nuevo ven 1: Librodel estudiante. Madrid: Edelsa, 2005. 192 s. ISBN 84-7711-832-9.
CASTRO, Francisca; MARÍN, Fernando; MORALES, Reyes. Nuevo ven 1: Librode ejercicios. Madrid: Edelsa, 2005. 64 s. ISBN 84-7711-833-7.
FENCLOVÁ, Jitka; FOUSKOVÁ, Kateřina. Nuevo ven 1: Studijní příručka.
Plzeň: Fraus 2005. 88 s. ISBN 80-7238-481-3.

130Bachelor in Informatics

second year

FOREIGN LANGUAGE - CZECH(ELE37E_1), (ELE37E_2)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PhDr. Martina Jarkovská, Ph.D.
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale
48

Objective and general description:
The subject is created for students with zero knowledge of Czech but it takes into
account that the students will live in the Czech environment and every day they will
try to communicate in Czech language. The students will be introduced to the Czech
language system and they will learn to express in Czech the information about
themselves and their environment. They will be able to communicate in basic
situations at university premises, in a shop, in a restaurant, in the town. They willlearn vocabulary concerning the taught topics, forms of verbs in the present and pasttense, forms of nouns and adjectives in appropriate cases and future verb forms.
They will also get to know the Czech culture. The subject is A1 level according to theEuropean Framework for Languages.

Seminars – autumn semester:
1.
2.

Lesson 1: What is it? Who is it? What is your name? Where are you from?
Lesson 1: What do you study? Verb conjugation. Numbers 0 - 10. Telephone
conversations. Email.
3.
Lesson 2: Oreintation. Can you tell me the way, please? Modal verbs.
4.
Lesson 2: What is your address? Verb conjugation. Numbers 11 - 100.
5.
Lesson 3: In the restaurant. Eating and drinking list.
6.
Lesson 3: I like. Singular accusative. Hobbies.
7.
Lesson 4: My family. Possessive pronouns. Adjectives.
8.
Lesson 4: Describing family members. Verb conjugation. Singular and pluralaccusative.
9.
Lesson 5: When do we meet? At what time? What is the date today?
10. Lesson 5: Modal verbs. Do you want to go to/for? I like doing.
11. Lesson 6: Famous people. Who was it? What did you do yesterday? Past tense.
12. Lesson 6: Where were you? Singular locative.

Seminars – spring semester:
1.
2.
3.

Lesson 7: Where were you? Static verbs and prepositions "v/ve, na, u (in, on,at). Singular and plural locative.
Lesson 7: Where were you on holidays? Weather forecast.
Lesson 8: Planning the time. Where are we going? Expressing future.
Prepositions "do, na, k" (to, for).

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5.

Lesson 8: Where? x Where to? Singular genitive. Writing email.
Lesson 9: House and flat. Renting and bying house/flat. Prepositions "pro, na,za"(for).
6.
Lesson 9: Shops and claims. Singular and plural nominative and accusative.
7.
Lesson 10: Travelling. "Long" and "short" verbs of movement.
8.
Lesson 10: When will you come for a visit? Verbs with prefixes: "přijít, odejít"(come, leave).
9.
Lesson 11: Human body. At the doctor's. Object constructions "Bolí mě..., Je
mi..." (I have...ache).
10. Lesson 11: Can you help me? Short personal pronouns in accusative and dative.
11. Lesson 12: Greetings and wishes. Singular dative. Declination of "kdo, co" (who,
what) (nominative, dative, accusative, ůocative).
12. Lesson 12: Telephone conversation. At the visit.

Study literature:
1.
2.
3.

HOLÁ, Lída; BOŘILOVÁ, Pavla. Čeština Expres 2 (A1/2). 1. vyd. Praha:
Akropolis, 2011. 96 s. ISBN 978-80-87481-26-4.
REMEDIOSOVÁ, Helena; ČECHOVÁ, Elga; PUTZ, Harry. Do you want to speak
Czech? 1. 4. vyd. Liberec: Finidr, 2002. 414 s. ISBN 80-902165-8-7.
CONFORTIOVÁ, Helena; CVEJNOVÁ, Jitka; ČADSKÁ, Milada. Učebnice češtiny
pro výuku v zahraničí. 1. část. 1. vyd. Praha: Karolinum, 2002. 252 s. ISBN 80246-0530-9.

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second year

OPERATING SYSTEMS AND COMPUTER NETWORKS (ETE2AE)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Tomáš Vokoun
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to explain the general principles of the system software,
basic networking and acquaint students with major operating systems under eachcategory of computing devices, including basic network functions. In this course,
students will process two team-semester project (case study), which represent andadvocate the resulting solution. Monitoring of compliance with study requirements
is carried out at contact seminars and via LMS Moodle.

Lectures:1.
2.

Computational model and its development, current models
Fundamentals of computer networks, taxonomy of computer networks,
network OS
3. Architecture communication functions, RM ISO/OSI, TCP/IP
4. Fundamentals of data communications, data transmission techniques, accessmethods
5. Broadband (wired, wireless), mobile communications
6. Development and overview of OS, OS classification, trends
7. OS and HW, OS structure and services, OS architecture
8. Processes and threads, memory management, memory virtualization,I /O control
9. External memory and file systems, scheduling and synchronization
10. OS Unix/Linux, Mac OS
11. Operating system MS Windows (Windows XP, Windows 7, Windows 8,
Windows Server)
12. OS for mobile devices, other operating systems

Seminars:
1. Entry information: program and organization of the semester, evaluation,
seminar works, assembling of work teams - case study
2. Consultation and monitoring - case studies, seminar works
3. Seminar 1 - seminar works presentation
4. Seminar 2 - seminar works presentation
5. Seminar 3 - presentation case studies
6. Seminar 4 - presentation case studies, Pass-eligible

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Study literature:
1
2
3
4

FINKEL, Raphael. An Operating Systems - Vade Mecum. New Jersey PrenticeHall. [on-line] URL < ftp//ftp.cs.uky.edu/cs/manuscripts/vade.mecum.2.pdf >O´LEARY, Timothy J.; O´LEARY Linda I. Computing Essentials 2013. Making IT
work for you. New York, NY McGraw Hill. 2013. 533 p. ISBN 978-0-07-1317535.
TANENBAUM, Andrew, S.; WOODHULL, Albert. Modern Operating Systems. 3rdedition. Prentice Hall, 2007. 1104 s. ISBN 978-0136006633
DYE, Mark A.; MCDONALD, Rick; RUFI, Antoon W. Network Fundamentals
CCNA Exploration Companion Guide. Version 10. Indianopolis Cisco
Presss.2008. 528 p. ISBN 1-58713-208-7

134

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second year

MARK-UP LANGUAGES (ETE1AE)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Alexandr Vasilenko
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The goal is to emphasize the importance of markup languages for the exchange ofdata (documents) and for structuring websites (applications). The basis of teaching
are lectures, exercises in a computer lab and projects on a given topic. Teaching isfully supported by the LMS Moodle. Students after completing the course are able tocreate custom data store based on XML to present the data according to set criteria
and requirements.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

History of markup languages
Markup languages for World wide web
New trends in markup languages for World wide web
Cascading Style Sheets
XML characteristics
XML structure definitions, files encoding
Advanced tools for XML structure definition
Document transformation
Query and search in XML files
Metadata and other data formats
Version control systems
Other markup languages

Seminars:
1.
2.
3.
4.
5.
6.

Information about, basic exercise form markup languages, HTMLAdvanced HTML, CSS
HTML, metadata and metadata formats
XML language, structure definition
XML transformation
Advanced methods of creation and management of markup languages, version
control systems

135

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second year

Study literature:
1. RAY, Erik T. Learning XML. 2nd edition. USA : O’Reilly Media, 2009. 416 s.
ASIN: B0043D2EAE
2. TIDWELL, Dough. XSLT.2nd edition. USA : O’Reilly Media, 2008. 992 s. ISBN13: 978-0596527211
3. HOSOYA, Haruo. Foundations of XML Processing: The Tree-Automata Approach.
UK : Cambridge University Press, 2010- 240 s. ISBN-13:978-0521196130

136

Bachelor in Informatics

second year

STATISTICS (ESE48E)
Department of Statistics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Tomáš Hlavsa, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course is aimed at familiarizing the students with the elementary statisticalmethods. The instruction is consistently performed using applied approach. Selectionof relevant methods for the situation assessed is underlined, as well as resultsinterpretation in the end. The methods included are illustrated by means ofmeticulously solved examples of real data analyses.

lectures:1.
2.
3.

Structure of the course. Elementary statistical concepts and symbols.
Elements of probability.
A random variable, its measures. Distributions of the discrete and continuous
variables.
4. Basic statistical measures, statistical grouping.
5. Introduction to statistical estimation theory , point estimates of basic
measures.
6. Interval estimates of basic measures.
7. Introduction to hypothesis testing. One sample tests.
8. Two samples tests.ANOVA.
9. Introduction to regression and correlation. Computation algorithms andapplication of the results. Simple linear regression and correlation.
10. Simple non-linear regression and correlation.
11. Hypothesis testing on the regression and correlation measures.
12. Time series, trend functions.

Seminars:
1. Elements of probability.A random variable, its measures. Normal probability
distribution.
2. Basic statistical measures, statistical grouping.
3. Interval estimates.
4. Hypothesis testing.
5. Regression and correlation analysis.
6. Time series analysis.

137

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second year

Study literature:
1. TAYLOR, S. Business Statistics for Non-mathematicians, Palgrave MacMillan,
2007.368 p.ISBN 978-0-230-50646-6.
2. FIELD, A. Discovering Statistics Using SPSS. SAGE Publications, London,
2005. 779 s. ISBN 978-0-7619-4452-4.
3. FIELD, A. Discovering Statistics Using SPSS. SAGE Publications, London,
2005. 779 s. ISBN 978-0-7619-4452-4.
4. TRIOLA, M., F. Elementary Statistics using Excel. Pearson Addison Wesley,
Boston, USA, 2007.915 s. ISBN 978-0-321-36513-5.

138Bachelor in Informatics

second year

OPERATIONS RESEARCH AND SYSTEMS ANALYSIS (EAE58E)
Department of Systems Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Igor Krejčí, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
To improve student skills in sovling problems by exact methods of operations andsystems analysis with support of IT. To provide theoretical framework formathematical modelling and operations and systems analysis.

Topics:1.

Introduction, aim of the course, basic terms. System science and definitionof the system, classification of theoretical frameworks
2. Static and dynamic systems, deterministic and stochastic systems
3. System analysis methodology and systemic approach to problem solving.
Connections - object, system, model and their analogy.
4. Types and phases of system approches, Hard and Soft OR, Soft system
methodology.
5. Input-Output analysis - distribution equations and basic relations
6. Stochastic models - basic terms, queuing theory
7. Stochastic models - Markov chains
8. Simulation - theory and construction of simulation models
9. Aplication of discrete simulation models
10. Introduction to system dynamics
11. System dynamics models
12. Model systems; Synthesis of system methodologies and specific aplications

Seminars:
1.
2.
3.
4.
5.
6.

Linear programming - sensitivity analysis, SW support
Input-output analysis, Leontief's equations
Stochastic models - queuing theory
Stochastic models - Markov chains
Discrete simulation
System dynamics simulation

139

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second year

Study literature:
1.
2.
3.
4.

LAWRENCE, J. A., PASTERNACK, B. A. Applied Management Science Modeling,
Spreadsheet Analysis, and Communication for Decision Making, 2. ed. New York
Wiley & Sons, 2002. 649 s. ISBN 0-471-39190-5
ANDERSON, D. R., SWEENEY, D. J., WILLIAMS, T. A. An introduction to
management science quantitative approaches to decision making. 10. ed.
Cincinnati South-Western, 2003. 881 s. ISBN 0-324-14563-2.
MEADOWS, D. H. Thinking in Systems A Primer, 1. ed. White River Junction
Green Publishing Company, 2008. 240 s. ISBN 978-60358-055-7
ŠUBRT, T. a kol. Ekonomicko matematické metody. 1. ed. Plzeň Aleš Čeněk,2011. 351 s. ISBN 978-80-738-0345-2.

140

Bachelor in Informatics

second year

INFORMATION SYSTEMS - SAP (ETEA7E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Miloš Ulman, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to acquaint students with basic principles of SAP S/4 HANA
information system. The course will give a basic idea of the procedures forprocessing large-scale business processes from different areas of the production
enterprise. The individual lectures and exercises are divided according to standard
business processes, which are modular in terms of specific key areas. The basic
control and operation of these processes will be practiced on hands-on examples
during the seminars. The training curriculum will be based on the data set of thefictional model company Global Bike Inc., including educational materials for
effective learning of the SAP S/4 HANA information system.

Topics:
1.
2.
3.
4.

Theoretical foundations of information systems
Introduction to SAP information systems
Navigation and control in the SAP system
Sales and Distribution - Organizing structure and ordering process in the SAP
system
5. Material Management in the SAP system
6. Warehouse Management and Financial Accounting in the SAP system
7. Human Capital Management - master data, administration of users in the SAP
system
8. Controlling and Reporting in the SAP system
9. SAP data management - SQL queries, triggers and procedures
10. Business Processes and Implementation of SAP information systems
requirements
11. Implementation and SAP information systems
12. Maintenance, administration and troubleshooting of SAP information systems

141

Bachelor in Informatics

second year

ENTERPRISE INFORMATION SYSTEMS (NOT OPEN) ETE18E
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Edita Šilerová, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The subject informs students about information system in practical application onside of client and on part of PC programm (database, process security). On lectures
will be described some system and on seminars - computer laboratory - will be
implemented analysis. On finish of semestre students create study about proposal of
implementation of information system in organization.The course combines lectureswith theoretical (practical) exercises under supervision, e.g. group work.

Topics:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

Theory of Informations System, Enterprise Information System.
Analysis of Business Process
Information Security of Business Process
Organizational Scheme in Link on Implementing Information System
Computer-Based Information Systems - CBIS
Data Input, Process, Data Output
Examples of Modules.
Information System Reaction to Hierarchy in Management Process
Criteria for Evaluation Information Methods to Decision Support
Analytic Hierarchy Process (AHP)
Examples - Usage AHP Methods
Guarantee Functional Reliability
Supposed Development of System, Possibilities of Modifications andComplements
14. Preparation of Implementing Study

Seminars:
1.
2.
3.
4.
5.
6.
7.

Characteristic of Enterprise Information System, System Decomposition
Modelling Tools, (Model Characteristic, its Application in Analysis)
Analysis Business Process
Examples AHP Method
Examples AHP Method
Proposal of Model Changing Enterprise Information System
Implementing Study - Evaluation - Assignment

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second year

Study literature:
1. Informační management. 1, Infomační požadavky moderního podniku[Sokolowsky, Peter, 2.] / Peter Sokolowsky. - 2. vyd.. - Praha Karolinum, 2002. 142 s. ISBN 80-246-0500-7
2. Rosický, A. Jančarová, V. Návod do systémových věd. Praha, VŠE 1998. 145s. ISBN 80-7079-939-1
3. Voříšek a kol. Aplikační služby IS/ICT formou ASP. Praha Grada 2004. 213 s. ISBN
80-247-0620-2

143

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Bachelor in Informatics
Programme syllabi – Third year
145

Bachelor in Informatics

third year

UNIX OPERATING SYSTEMS (EIE69E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Arnošt Veselý, CSc.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Students will be introduced into basic concepts of Unix operating systems. Then thedescription of structure and function of the core of the Unix operating system will bepresented. Further students will be introduced into system commands and into the basic
command interpreter Bourne shell. On simple programs written in the C language theacquired knowledge of operating system structure and function will be verified.

Lecuters:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction into Unix operating systems
System users
Shell bash
Programming in bash
Processes
Process synchronization
File systems
System commands
Process control
File management
Process sheduling and memory allocation
Network communication support

Seminars:
1.
2.
3.
4.
5.
6.

Basic system commands
Bash basics
Programming in bash
Commands for process management
System services for file management
System commands controled with regular expressions

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third year

Study literature:
1.
2.
3.

Vesely A. Operating systems,CZU, 2005
Brown CH. SUSE Linux, O´Really, Cambridge, 2006.
Silberschatz A. Operating System Concepts, John Wiley, 2004.

147

Bachelor in Informatics

third year

WEB DESIGN (ETE3AE)
Department of Information Technology
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Pavel Šimek, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to show current methods used for WWW presentation and
WWW application development and maintenance with respect to development trends.
Students will get to know with markup languages XHTML and HTML 5, CSS formatting
features, right web accessibility rules, search engine optimization and other principles
and methods that are used for web site development. Students will acquire broader
overview and expertise in particular topics that will build theoretical foundations fortheir use in practice. After passing the course, learners will be able to effectively workwith technologies that are subject of the course and moreover they will be able to selectproper tool for specific case. Students will elaborate a set of particular tasks.

Topics:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Internet and web design.
(X)HTML, HyperText, validation, protocols, standards.
Cascading Style Sheets.
Web browsers and platforms, GRID, microformats.
HTML5, CSS3, JavaScript.
User experience.
Web content accessibility.
Websites, templates, Web Content Management Systems.
Search engines, SEO, SEM.
Server site dynamic technologies.
Graphic object for WWW.
Web analytics.

Seminars:
1.
2.
3.
4.
5.
6.

XTHML 1.1.
CSS 2.1.
CSS 2.1.
CSS3
HTML5
Presentation of projects and control of study tasks.

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third year

Study literature:
1.
2.
3.
4.
5.
6.
7.

ŠIMEK, P.; VASILENKO, A. Content of presentations of Web design [online].
Praha [2012]. Available at http//moodle.czu.cz.
WORLD WIDE WEB CONSORTIUM. HTML & CSS [online]. Available at
http//www.w3.org/standards/webdesign/htmlcss.
WORDL WIDE WEB CONSORTIUM. Web Content Accessibility Guidelines (WCAG)
2.0 [online]. Available at http//www.w3.org/TR/WCAG20/.
MAYER, E. A. CSS and Documents. Sebastopol, O'Reilly Media, 2012. 252 p. ISBN
978-1-4493-9903-0.
SCHMITT, CH.; SYMPSON, K. HTML5 Cookbook. Sebastopol, O'Reilly Media, 2012.
284 p. ISBN 978-1-4493-9679-4.
McFARLAND, D. S. CSS3 The Missing Manual, 3rd Edition. Sebastopol, O'Reilly
Media, 2012. 656 p. ISBN978-1-4493-2594-7.
ERKOVIC, J. I. SEO Warrior. Sebastopol, O'Reilly Media, 2009. 496 p. ISBN978-0596-15707-4.

149

Bachelor in Informatics

third year

BUSINESS ECONOMICS (EEEI2E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Karel Tomšík, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course of Economic of Entrepreneurship aims to provide students with basic
knowledge of business economics. Business theory and business surrounding are
discussed on lectures, followed by discussion of concrete business analyses. Lectures
provide theoretical background of economics of entrepreneurship, while practicalapplication is conducted on seminars. Passing the course, students become familiar withbasic principles of enterprises.

Topics:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction to Economics of EntrepreneurshipMarket Structure
Successful Entrepreneur
Common Mistakes in Entreprenuership
Business Plan
Pricing
Costs
Financing
Investment Decision
Financial Analysis
Wages
Non-profit Entreprenuership

Seminars:
1.
2.
3.
4.
5.
6.

Time Value of Money
Cost - Calculation
Investment Decision - Calculation
Wages - Calculation
Financial Analysis - Calculation
Project Defense

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Bachelor in Informatics

third year

Study literature:
1. NELLIS, G. Joseph. Principles of Business Economics. 2nd edition. London Pearson
Education Limited, 2006. 421pp. ISBN 978-0-273-69306-2.
2. WORTHING, Ian; BRITTON, Chris; REES, Andy. Economic for Business - Blending
Theory and Practice. 2nd edition. London Pearson Education Limited, 2005. 542 pp.
ISBN 0273685600.
3. SLOMAN, John; HINDE, Kevin; GARRATT, Dean. Economic for Business. 5thedition.London Pearson Education Limited, 2010. 742pp. ISBN978-0-273-72233-5.
4. HELFERT, A. Erich. Financial Analysis Tools and Techniques - A Guide for Modern
Managers. New York McGraw-Hill. 485 pp. ISBN 0-07-1377834-0.
5. FRIDLOB, T. George; SCHLEIFER, L.F. Lydia. Essentials of Financial Analysis. New
Jersey John Wilex&Son. 233pp. ISBN 0-471-22830-3.

151

Bachelor in Informatics

third year

FUNDAMENTALS OF ACCOUNTING (EUE42E)
Department of Trade and Accounting
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Enikő Lőrinczová, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The subject focuses fundamental principles of financial accounting. An accounting cycle
is introduced. Students are guided to record elementary transactions regarding longterm assets, current assets, equity and liabilities and they are leads to prepare financial
statements. Revenues and expenses are accented. The aim of the subject is to informstudents about fundamental principles of financial accounting and to introduce anaccounting cycle. The aim is also to quid students haw to record elementary transactions
regarding long term assets, current assets, equity and liabilities with consequences torevenues and expenses; and haw to prepare financial statements.

Topics:1.

Financial accounting, users of accounting information, legal framework,
accounting harmonization. Financial statements.
2. Balance sheet, transaction effects. Accounting cycle, accounting documents,
accounts.
3. Income statement, profit/loss, expenses, revenues. Operating expenses andrevenues.
4. Inventories - characteristics, purchased inventories method A (perpetual
method),finished products, work in progress, animals.
5. Intangible and tangible long term assets - characteristics, acquisition,
depreciationand liquidation.
6. Taxes - direct taxes and excise duty. Value added tax.
7. Employees payroll, personal income tax.
8. Financial expenses and revenues, extraordinary expenses and revenues.
Accrual principle,
accruals and deferrals.
9. Equity. Profit distribution, loss coverage.
10. Corporation income tax. Income statement structure.

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Seminars:
1. Classification of balance sheet items. Balance sheet construction, transaction
effects.
Accounting documents, journalizing, accounts, posting.
2. Expenses and revenues recording. Operating expenses and revenues. Purchased
inventories.
3. Finished products, work in progress, animals recording. Intangible and tangible
long term assets
acquisition, depreciation and liquidation recording.
4. Taxes - direct taxes and excise duty recoding. Value added tax recording andreporting to stateauthorities. Employees payroll transactions recording, personal income tax
calculation.
5. Accruals and deferrals recording. Financial expenses and revenues, extraordinary
expensesand revenues recording. Profit distribution, loss coverage. Corporation income
tax calculation
and recording.

Study literature:
1.
2.
3.
4.
5.

Carmichael, D. R., and Graham, L. Accountants' Handbook, Volume 1 : Financial
Accounting and General Topics (12th Edition).
Hoboken, NJ, USA: John Wiley & Sons, 2012. ProQuest ebrary. [Accessed 201507-20]. ISBN 978-1118252864.
Gangwar, S. and Gangwar, D.K. Fundamental Principles of Accounting. Mumbai,
IND: Himalaya Publishing House, 2009. ProQuest ebrary. [Accessed 2015-0720]. ISBN 978-8184884517.
Murthy, G. Financial Accounting. Mumbai, IND: Himalaya Publishing House, 2009.
ProQuest ebrary. ISBN 978-8184882995.
STÁROVÁ, Marta. Accounting Theory with Practical Applications. Česká
zemědělská univerzita v Praze. 2015. 1.vyd. ISBN 978-80-213-2588-3.

153

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third year

INTERACTION DESIGN (EIE96E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Josef Pavlíček, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Integraction design is following subject for Human computer interaction. The graduate
gains deep practical skill in the preparing, scheduling, performing of UI Tests. Other
gain skills: evaluation of UI Study, the UI lab use, graphical and ergonomic
perception.

Lectures:1.
2.

Introduction to Interactive Design
Analyze the requirements of the client in the context of the given workflow andbusiness case, prioritize the demonstration and familiarize with the tools for its
control
3. Planning the test based on the requirements of the sponsor
4. Usability study and interview management
5. Test preparation: Setting up and configuring the laboratory
6. Selection of suitable participants
7. Selection of suitable participants
8. Definitions of errors found, proposals for their correction
9. Working with the laboratory
10. Testing in groups
11. Report Format UI Study
12. Design and management of independent work

Seminars:
1.
2.
3.
4.
5.

Introduction to Interactive Design
Usability study and interview management,Test preparation: Setting up andconfiguring the laboratory
Selection of suitable participantsWorking with the laboratory
Report Format UI Study

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Study literature
1. Jakob Nielsen’s Alertbox, April 14, 2003 Paper Prototyping
2. Josef Pavlicek, Human computer interaction (materials)
3. Josef Pavlíček, Přednášky a cvičení z Interakce člověk počítač

155

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third year

SOFTWARE ENGINEERING (EIEA3E)
Department of Information Technology
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. František Kožíšek, MSc, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course Software Engineering is to teach students the basic
methodological instruments for solving tasks of arrangement and management ofcomplex objects, processes and other items for information support of institutions. The
course will provide a basic view about approaches and organizing in implementation
and utilisation of information systems. The types of the system life-cycle, decompositionof the IS project into phases planning of the information strategy, analysis, design andimplementation, as well as the techniques used in individual phases will be explained in
the lectures.

Topics:1.

Aim of the course, reasons for failures in IS implementation, hierarchicaldiagram, entity-relationship diagram (ERD).
2. Data-flow diagram (DFD), structure chart (SCH).
3. Relationship of the information, software and systems engineering
4. Life-cycle of building information systems
5. Organization and management of the information system project
6. Information strategy planning of the institution
7. Institution framework model
8. IS requirements analysis, methods and instruments of an analysis(questionnaire, interview, JAD
9. Practice and principles of the working process rebuilding
10. Resistance to the change, launching of the organisational change

Seminars:
1.
2.
3.
4.
5.

Case tool MetaEdit+, examples for ERD.
Examples and exercising of the data-flow diagrams
Examples for ERD and DFD, project assigning
Test, works on the projectWorks on the project, pass-eligible

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Study literature:
1. P.O. Flaatten a kol. Foundations of Business Systems. Dryden Press, 1991
2. Martin Information Engineering 1.-3. díl Prentice Hall, 1991
3. J. Martin a C. Mc Clure Structured Techniques. Prentice Hall, 1988
4. J. Martin Action Diagrams. Prentice Hall, 1989
5. S. Mc Menamin a J. Palmer Essential Systems Analysis. Prentice Hall, 1984
6. Sommerville, I. Software Engineering, Addison-Wesley 2011157

Bachelor in Informatics

third year

PROJECT MANAGEMENT METHODS (EAE61E)
Department of Systems Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Tomáš Šubrt, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course deals with the basic mathematical models used in modern project
management. In the first part, the students spend time analyzing the different types ofprojects - deterministic, stochastic, fuzzy. In the second part the focus is on the
resource and cost analysis and optimization of resource usage. The last part is devoted
to methods like Critical Chain and Critical Mass.

Lectures:1.

Introduction to project management (PM). Project preliminary activities andpreparation of tasks.
2. System approach to PM, project from the system point of view.
3. Overview of exact tools and methos for PM.
4. Mathematical background of PM I - deterministic projects
5. Mathematical background of PM II - projects with deterministic structure andstochastical duration.
6. Mathematical background of PM III - projects with stochastic structure.
7. Mathematical background of PM IV - introduction to fuzzy approach in PM.
8. Resource management I - introduction and basic principles.
9. Resource management II - resource conflicts, resource leveling.
10. Project costs.
11. Tracking progress, risk management in PM.
12. Theory of constraints in PM practical use.Critical Chain method.

Seminars:
1.
2.
3.
4.
5.
6.

Knowledge repeating. Basic PM problems.
Mathematical methods for project management CPM, PERT.
Mathematical methods for project management GERT, MPM.
Project simulation in Excel, resource analysis.
MS Project - basic overview.
MS Project, Individual projects presentation.

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Study literature:
1.
2.
3.

Kerzer H.Project Management A system Approach to Planning, Scheduling andControlling. John Wiley & Sons, New York, 2000
Goldratt, E.M. Critical Chain, North River Press Publishing, Great Barrington,
Massachusetts, 1997.
Leach, L. P. Critical Chain Project Management, Artech House, 2000

159

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third year

STATISTICAL SOFTWARE SYSTEMS (ESE52E)
Department of Statistics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Tomáš Hlavsa, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
This course provides an overview of how to use the user-friendly interface of selected
statistical programme package (SAS) to perform common statistical analyses. The
emphasis is on the practical aspects of the statistical methodology, with details of how
to explore statistical data and analyze data by standard statistical techniques.

Topics:
1.
2.
3.
4.
5.
6.
7.
8.
9.

Creating SAS data sets from raw data.
Modifying data sets.
Describing and summarizing data.
Exploratory data analysis using SAS.
Simple inference for continuous variables.
Testing for independence in contingency tables. Measures of association.
Analysis of variance. Kruskal - Wallis test.
Multiple comparison procedures.
Simple linear regression and correlation. Checking linear regression model
assumptions.
10. Multiple regression. Stepwise regression routines.
11. Principal component analysis.
12. Cluster analysis techniques.

Seminars:
1. Creating data sets. Examining data. Basic procedures of exploratory data
analysis.
2. Basic inference for continuous variables.
3. Analysis of variance. Multiple comparison procedures.
4. Simple regression and correlation. Regression diagnostics - basic diagnostic
tools.
5. Multiple linear regression model. Stepwise methods.
6. Analysing multivariate data. Principal components.

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Study literature:
1. DELWICHE, L. D., SLAUGHTER,. S. J. The Little SAS Book, SAS Publishing, Cary,NC, 2003. ISBN 978-1-59-047333-7.
2. MULLER, K., FETTERMAN, B. Regression and ANOVA An Integrated Approach Using
SAS Software, SAS Institute, 2012. ISBN 978-1580258906.
3. RENCHER, A. Methods of Multivariate Analysis, Wiley Publishing, New York, 2002.
ISBN 978-0-47-141889-4.
4. NISBET, R., ELDER, J., MINER, G. Handbook of statistical analysis and data mining
applications, Academic Press, 2009. ISBN 978-0-12-374765-5.
5. SULLIVAN, M. Fundamentals of Statistics, Pearson Prentice Hall, 2008. ISBN 978-013-156987-2.

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first year

Bachelor in Business Administration
Programme syllabi
162

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first year

Bachelor BA PROGRAMME SYLLABIFIRST YEAR
AUTUMN SEMESTER
Mathematics EAE68E..............................................................................................................................165
Science, Philosophy and Society (EHEA7E) ..........................................................................................167
Agricultural Systems I (AHA29E) ..........................................................................................................169
Information and Communication Technologies (ETEB3E) .................................................................171
Essentials of Juridical Sciences (EJE41E) .............................................................................................173
Introduction to Study (EXE31Z) ............................................................................................................175
English for Academic Purposes (ELX67Z) ............................................................................................176

SPRING SEMESTER
Physical Education (RTX16Z) ..................................................................................................................178
Mathematical Methods in Economics I EAED8E .................................................................................179
Psychology of Personality and Communication (EPEC9E) .................................................................181
Agricultural Systems II (ALE02E) .........................................................................................................183
Internet Technologies (ETE4BE)............................................................................................................185
Commercial and Civil Law (EJE42E) ....................................................................................................187
English for Business Purposes (ELX69E) ..............................................................................................189

SECOND YEAR
AUTUMN SEMESTER
Mathematical Methods in Economics II (EAE70E) ................................................................................192
Economics I (ENE49E) ............................................................................................................................194
Statistics I (ESE53E) ................................................................................................................................195
Accounting Theory (EUEB1E) ...............................................................................................................197
Planning and Project Management (EAED9E) .....................................................................................199
Foreign Language - French (ELE34E_1), (ELE34E_2) .......................................................................201
Foreign Language - German (ELE35E).................................................................................................203
Foreign Language - Spanish (ELE36E_1), (ELE36E_2) ......................................................................205
Foreign Language - Czech (ELE37E_1), (ELE37E_2) .........................................................................207
Fundamenatals of Political Science (EHEA0E) .......................................................................................209

SPRING SEMESTER
Economics II (ENE50E)...........................................................................................................................211
Statistics II (ESE54E) ..............................................................................................................................213
Accounting for Entrepreneurs (EUEB2E) .............................................................................................215
E-Commerce and Business (ETE8AE) ...................................................................................................217

THIRD YEAR
AUTUMN SEMESTER Psychology and Ethics in Business (EPEE1E) .............................................220
Management Skills (EREQ4E) ...............................................................................................................222
Agrarian Sector Economics (EEEF7E) ..................................................................................................224
Theory of Trade (EUEB3E) ....................................................................................................................226
Investment and Long Term Financing (EEEI4E) .................................................................................228

SPRING SEMESTERBusiness Economics (EEEE7E)...............................................................................................................229
Management Theory (EREQ5E) ............................................................................................................231
Information Systems (ETE49E) ..............................................................................................................233

163

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first year

Bachelor in Business Administration
Programme syllabi – First year164

Bachelor in Business Administration

first year

MATHEMATICS EAE68E
Department of System Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Igor Krejčí, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
48

Objective and general description:
The course covers integration of functions of one variable, linear differential equations,use of integrals and concludes with a brief discussion of infinite series. Calculus isfundamental to many scientific disciplines including physics, engineering, and economics.
Topics include: Definite and Indefinite Integration. The Fundamental Theorem of Calculus.
Applications to Geometry: Area, Volume, and Arc Length. Applications to Science:
Average Values, Work, and Probability. Techniques of Integration. Approximation ofDefinite Integrals, Improper Integrals.
After completing the course, students should have developed a clear understanding of
the fundamental concepts of single variable calculus and a range of skills allowing them
to work effectively with the concepts. Graduates will understand the basic mathematicalconcepts, terms and procedures used for solutions of various technical, economical andsocietal problems. The subject is also a prerequisite for other subjects in the curriculum.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction to the Set Theory
Relations, Ordering, Functions
Graph Theory
Basic Functions
Function of Single Variable
Limits and Derivatives of Function
Course of Function
Function in Economics
Linear Algebra and Vector Space
System of Linear Equations I
System of Linear Equations II
Practical application of SLE

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Seminars:
1.
2.
3.
4.
5.
6.

Set Theory and Relations
Graph theory models
Limits and Derivatives of Function
Course of Function - Practical Applications
Matrix operations, Jordanian Elimination
System of Linear Equations

Study literature:
1. Stewart, James (2009) Calculus. Metric International Version Calculus, 6ed.,
Brooks/Cole. ISBN 13: 978-0-495-38362-8.
2. Stewart, James (2012) Single Variable Calculus. 7ed., International Edition,
Brooks/Cole, ISBN 13: 978-0-538-49885-2.
3. Hoffmann, L. D., Bradley, G. L.: Finite Mathematics with Calculus, McGraw-Hill, 1995,
ISBN 0-07-029325-X.
4. Eric
W.
Weisstein:
MathWorldA
Wolfram
Web
Resource,
http://mathworld.wolfram.com.

166

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first year

SCIENCE, PHILOSOPHY AND SOCIETY (EHEA7E)
Department of Humanities
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Daniel Rosenhaft Swain, Ph.D., MA
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
This is an introductory philosophy course aimed in particular at students of business andeconomics. The course aims to introduce students to philosophical concepts, questions
and themes that will help them reflect on and develop their studies in other fields, as wellas introducing some important figures in the history of philosophy. The course is broadly
divided into three sections, focusing first on the philosophy of knowledge, then later
philosophy of economics and social science, and then finally the ethics of the market. In
the course of this students are introduced to various key concepts (e.g. philosophicalscepticism, the fact/value distinction, induction and deduction, utilitarianism anddeonotology) and to the ideas of important historical (e.g. Socrates, Plato, Aristotle,
Descartes, Kant, Marx, Weber) and contemporary (e.g. Michael Sandel, Deirdre
McCloskey, Anne Phillips, Iris Marion Young) thinkers. Lectures are complemented bydiscussion seminars on connected themes, and also with regular readings and/oraudiovisual presentations.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Introduction and Overview of the Course
Knowledge and Skepticism
Plato and Aristotle on Wisdom in Politics
Fact and Value
Induction and Deduction
Natural and Social Science
Realism in Economics
Objectivity in Economics
Morality and the Market - Core concepts
Commodification
Exploitation

Seminars:
1.
2.
3.
4.
5.
6.

"The unexamined life is not worth living"
How do we know what we know?
Should we be ruled by experts?
Can we derive an ought from an is?
Can we trust inductive knowledge?
What is the difference between natural and social sciences?

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Bachelor in Business Administration

7.
8.
9.
10.
11.
12.

first year

Should economic theories aim to be realistic?
Is economics an objective science?
How do we decide what is good and bad?
What should we be allowed to buy and sell?
When is it acceptable to use someone to make a profit?
Essay advice and preparation

Study literature:
1.
2.
3.
4.
5.
6.
7.
8.

Brennan, J., and Jaworski, P., Markets Without Limits, Routledge, 2015.
Hausman, D., ed., The Philosophy of Economics: An Anthology, Cambridge
University Press, 2012.
Irwin, W., ed., Philosophy and the Matrix, Open Court publishing, 2002.
Okasha, S., A Very Short Introduction to the Philosophy of Science, Oxford
University Press, 2002.
Plato, The Apology
Sandel, M., What Money Can’t Buy: The Moral Limits of Markets, Farrar, Straus
and Giroux, 2013.
Satz, D., Why Some Things Should Not Be for Sale, Oxford University Press, 2010.
Sedláček, T., The Economics of Good and Evil, Oxford University Press, 2013.

168

Bachelor in Business Administration

first year

AGRICULTURAL SYSTEMS I (AHA29E)
Department of Humanities
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof.Ing. Pavel Tlustoš, CSc.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The subject gives to students a general overview about different farming systems
following specific conditions and about factors affecting crop production and its quality
including nowadays perceptions of landscape countryside. The main goal of subject is to
give to students an ability to recognize different farming systems related to different
environmental and site conditions, and to understand specific requirements of individual
crops and their role in the landscape sustainability.

Lectures:
1. Structure and functions of agroecosystems.
2. Soil fertility, and their parameters
3. Factors affecting plant growth and yield formation
4. Importance of nutrients for plant development and food quality
5. Environmental conditions and farming systems in the Czech Republic
6. Environmental factors affecting crop production, agricultural production areas
7. Crop rotations, crop sequences, and forecrop value of main crops.
8. Soil tillage and basic equipment used in soil cultivation.
9. Weeds, pests, diseases, crop protection methods, and integrated pest management.
10.Cereal crops – importance and position in crop production. Requirements for growing
technology.
11.Root crops – importance and position in crop production. Requirements forenvironment, growing technology.
12.Oil crops - importance and position in crop production. Requirements for environment,
growing technology.
13.Medicinal, aromatic and spicy plants – main groups, importance, production, quality
evaluation. Plant drugs..
14.Risks of contaminants spread in the environment for the quality of crops.

Seminars:
1. Introduction to seminars, rules and main topic. Objectives of students presentation.
Main steps of project development.
2. Main soil parameters, their evaluation, principles of soil tests.
3. Sources of organic matter in the soil, organic matter turnover.
4. Estimation of nutrients rates applied into the soil, regulation of nutrient application.
5. Agricultural regionalization (production areas, LFA, vulnerable areas), LPIS.

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6. Soil tillage (types, tools, conventional and minimalization practices), crop rotations.
7. Plant protection – definitions. Important pests, diseases and weeds in Czech.
8. Cereal crops – dividing, discriminating digits, quality evaluation.
9. Root crops and oil crops – dividing, discriminating digits, quality evaluation.
10.Medicinal, aromatic and spicy plants – discriminating digits, degustation of choiced
tea drinks.
11.Individual project presentation, evaluation of speakers.
12.Individual project presentation, evaluation of speakers.
13.Individual project presentation, evaluation of speakers.
14.Evaluation of semestr activities, group discussion, creditation.

Study literature:
1. Martin, J.H., Waldren, R.P., Stamp, D.L.(2006) Principles of Field Crop Production.
Pearson Prentice Hall.
2. Lichtfouse E., Navarrete M., Debaeke, P., Souchére V., Alberola, C. (eds.)
Sustainable Agriculture. Springer, 2009, 920 p.
3. Snapp, S., Pound B. (eds.) Agricultural Systems. Agroecology & Rural innovation fordevelopment. Elsevier, 2008, 386 p.
4. Subrahmanyam N. S., Samburty A. V. S. S. (eds.) Ecology (2nd Edition). Alpha
Science, 2006, 670 p.
5. Gliessman S.R. Agroecology The ecology of sustainable food systems (2nd edition).
CRC Press, 2006, 408 p.
6. Petr, J. et al. (1991) Weather and Yield. Elsevier, Amsterdam, 288 p.

170

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first year

INFORMATION AND COMMUNICATION TECHNOLOGIES (ETEB3E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Miloš Ulman, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course combines theoretical and practical introduction to the most important areasof the computer science - hardware, operating systems, programming languages, data
structures and some application software with emphasis on spreadsheets, networks andnetwork services. The practicals are held in the form of informal group work on desktops
in PC labs at local and network mode. There is one practical test at the end of semester.
Students get access to prepared exercise sheets stored on server and work with them
individually during the practical seminars.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Information science,, information society and ICT development
Computer architecture and principles
Current standards of computer hardware
Software classification, operating systems
Current standards of software
Algorithmand s software development
Information systems
Global information world - computer networks
Global information world - Internet
Presentation on the Internet
Computer security (antivirus,firewall, etc.)
ICT in public administration, ICT and environment

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Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Organisational, check-in, LMS Moodle
Microsoft Word - Styles
Microsoft Word - Styles, Figures, Sections
Microsoft Word - Tables
Microsoft Word test
Power Point presentation + speech
Microsoft Excel - Basics
Microsoft Excel - Advanced formulas
Microsoft Excel - Filters, Smmaries and Charts
Microsoft Excel - Pivot table
Microsoft Excel - test
Check-outCore literature:
1.
2.
3.

WILLIAMS, Brian K.; SAWYER, Stacey C. Using Information Technology. 10th ed.
Complete. New York, NY: McGraw Hill. 2013. 576 p. ISBN 978-0-07-131800-6.
O´LEARY, Timothy J.; O´LEARY Linda I. Computing Essentials 2013. Making IT
work for you. New York, NY: McGraw Hill. 2013. 533 p. ISBN 978-0-07-131753-5.
Studijní materiály kurzu Informatics dostupné z http://moodle.czu.cz

172

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first year

ESSENTIALS OF JURIDICAL SCIENCES (EJE41E)
Department of Law
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Jan Chudoba
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of this course is to give a broad and general introduction to the concept of law
and legal methods as well as to present some of the most critical and/or practical legal
issues. The lectures will be followed by seminars (study groups) where some of thepertinent aspects will be discussed and a few examples will be dealt with in detail. At theend of the course there will be a closed book written exam (a multiple choice test) andan oral exam for which both credit and a grade will be awarded. In order to be allowed
to sit for the exam, the students must attend seminars (study groups) and participate
therein.

Lectures:1. Introduction.
2. The definition, nature, objectives and functions of law, legal systems.
3. Family of legal systems.
4. Types and categories of law.
5. International law.
6. EU law and institutions.
7. Court of Justice of EU and the Case-law.
8. Public law – Constitutional law, Administrative law. Criminal law and Labour law.
9. Private law I. – Civil law, Commercial law, Intellectual property law.
10.Private law II. – Common-law perspective (property, contracts, torts).
11.Procedural law I. – Adjudication. Procedural law II. – Mediation, Arbitration.
12.Law in the globalized society – Cross-border transactions, Business Forms, Global
competition (Antitrust, Unfair Competition), AML, Bribery, Embargos. Review.

Seminars:
1. The definition, nature, objectives and functions of law, legal systems.
2. Family of legal systems.
3. Types and categories of law.
4. International law.
5. EU law and institutions. Court of Justice of EU and the Case-law.
6. Substantive law - Public law, Private law. Procedural law.

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Study literature:
1. Collier, J.G. (1999). Conflict of laws. Cambridge: Cambridge University Press.
2. Dobson, P. (1997). Charlesworth’s business law. London: Sweet and Maxwell, Ltd.
3. Merryman, J. H. (1985). The civil law tradition: an introduction to the legal systemsof Western Europe and Latin America. Stanford: Stanford University Press.
4. Szyszczak, E. and Cygan, A. (2005). Understanding EU law. London: Sweet andMaxwell, Ltd.
5. Štědroň, B., Lang, J. and Jansa, V. (2008). Fundamentals of Law: Workbook. Prague:Česká zemědělská univerzita.
6. Štědroň, B. (2007). Fundamentals of law. Prague: Česká zemědělská univerzita.
7. Štědroň, B. (2010). Introduction to law. Prague: Česká zemědělská univerzita.
8. Wyatt, R. (2006). Check your English vocabulary for law : [all you need to improveyour vocabulary]. London: A & C Black.

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INTRODUCTION TO STUDY(EXE31Z)

Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Bohuslava Boučková, CSc.
Autumn semester
Bachelors
1.0

8

Objective and general description:
Introduction to Study introduces students to the basic rules and procedures for study atthe Economic Faculty. In addition, students get familiar with the environment andpractices of CULS. In this subject students are introduced to the Study and Examination
Regulations, safety procedures, internal rules of the faculty, information systems and the
key contact persons.

Lectures:1. To acquaint students with the environment CUA and information systems, especially
LMS Moodle, where students can find all other information required for completing thecourse.

Study literature:
1. Higher Education Act 111/1998 Coll.

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first year

ENGLISH FOR ACADEMIC PURPOSES(ELX67Z)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

BA Edmond Grady
Autumn semester
Bachelors
2.0
written and oral
4-point scale
24

Objective and general description:
The course is interactive. Lectures and seminars are based on specialised textbooks andarticles from current English language periodicals which are used for further developmentof language skills including:
Expansion of academic vocabulary (40 words per week, with practical examples), Review
of grammar, Discussion, Conversation, Debate, Formal writing format. All correction of
written and oral presentations is done on a one-to-one basis with general explanationsof common errors.
Seminars focus on mastering correct pronunciation in a mixed group of Erasmus students,
reading and writing skills and discussing essay topics. Structuring of essays is also
revised.

Students will learn the following skills:
Graduates will have knowledge and understanding of the background and history of
the English language, its influence on other languages, and of its importance in academic
and scientific communication.
They will also have increased knowledge of the common as well as specialised terms andphraseology used in English within the university environment, with emphasis on theirsubject areas. The initial purpose of the course was to assist them in following the lecturesin other subjects presented in English.
Graduates will be able to apply their knowledge and understanding to writing structured
essays at university level and reports at workplace level, and their English language skills
to holding discussions on specialised topics at workplace.

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Study literature:
1. Mounsey, Chris (2002). Essays and Dissertations, Oxford University Press, pp.
128.
2. Bryson, Bill (1990). Mother Tongue, Penguin Books, pp. 270.
3. Chilver, Joseph (1996). English for Business [for reading articles only], DPPublications, pp.304.
4. English language publications such as The Economist, Prague Post and othernewspapers,

177

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first year

PHYSICAL EDUCATION (RTX16Z)
Department of Physical Education

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PaedDr. Dušan Vavrla, Mgr. Michal Makovský
Autumn + Spring semester
Bachelors
2.0 + 2.0

48

Objective and general description:
The compulsory course of physical education (PE) is taught in the first and second
semesters. Before the students start all, of them have to take a performance test ofswimming. Those who pass the test can choose a sport from the following list of sports:
voleyball, basketball, floorball, soccer (training of basic skills, learning rules, improving
playing the game), aerobics (rhytmic aerobic exercise including stretching and strength
training routines), Tai-Chi (exercises based on Chinese meditation and martial art), gym– strength training (exercise is focused on all basic types of weight training andstretching, concentrated on correctly performing each drill). Students who do not pass
the test (non-swimmers and weak swimmers) have to sign in for the swimming course
where they are taught the basic swimming skills, breaststroke, backstroke and crawl.
They also learn the basics of diving, water polo and some funny water games. Part of theswimming course is an introduction to the basic of water safety.
Students with physical limitations are included in physical training education within an
individual programme, reflecting their state of health.

Sports:
1. Indoor swimming pool 25 m.
2. Large gym for ball games.
3. Small gym for ball games and aerobics.
4. Fitness.
5. Grass football pitch.
6. Small football pitch with artifical turf.
7. Clay volleyball courts.
8. Beach volleyball court.
9. Clay tennis court.
10. 3 tennis courts with artificial turf.
11. Tennis hall.
12. Multipurpose field with artificial surface (basketball, volleyball).

178

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first year

MATHEMATICAL METHODS IN ECONOMICS I EAED8E
Department of System Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Ludmila Dömeová, CSc.
Spring semester
Bachelors
5.0
written, oral
4-point scale
36

Objective and general description:
Subject illustrates the basic methods and techniques of mathematical modelling forsolving of complex problems in the practice. Using of linear programming and examples
the subject illustrates: a) construction of a mathematical models of a practical problems,b) solutions of models by simplex method, or by similar derivate algorithms, c) analysisof the model and analysis of the results for their practical use. Basics knowledge of linear
programming and relevant mathematical models makes possible the graduates tocontinue the study of other more complex models and use the model approach to solve
complex problems in their future businesses.

Lectures:
1.

Managerial decision making
Mathematical modelling
2. Linear programing - basic terms, structure, aplication
3. Simplex algorithm
4. Analysis of the optimal solution
5. Graphical solution
6. Sensitivity analysis
7. Practical aplication of the linear optimization model
8. Transportation problem
9. Assignment problem
10. Travelling salesman problem
11. Structured and unstructured decision making and its quantitative support
12. Detrministic and stochastic decision making

Seminars:
1.
2.
3.
4.
5.
6.

Mathematical model structure, types of variables
Construction of the linear programming model
Simplex algorithm
Analysis of the optimal solution
Graphical solution
Sensitivity analysis

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Bachelor in Business Administration

7.
8.
9.
10.
11.
12.

first year

Practical examples
Transportation problem - solution of examples, SW
Assignment problem
Travelling salesman problem
SW tool for the optimization modles
Students projects evaluation

Study literature:
1. DeLurgio S.A.: Forecasting Principles and Applications, IRWIN McGRAW-HILL BOOKCOMPANY, USA 1986
2. McQuariie D.A.:Mathematical Methods for Scientists and Engineers,University ofOclahoma, USA, 2003
3. Marakas G.M.: Decision Support Systems in the 21 st Century,Pearson Education,
USA, 2003

180

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first year

PSYCHOLOGY OF PERSONALITY AND COMMUNICATION (EPEC9E)
Department of Psychology
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Daniel Messele Balcha
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Psychology as a basic subject is a prerequisite for further study of specialized subjects
such as marketing and business control. It helps us to understand the factors affecting
the development of human character in society, it conduces to self-knowledge and widens
the knowledge in humanities. The aim of the subject is to provide knowledge of general
psychological terms, regularities and theories, especially from cognitive and social
psychology, interpersonal communication, motivation and personality. Students benefit
from this knowledge in seminars in which they will develop practical skills for their futureroles and positions thanks to active social learning.
A student of the course has to master the prescribed study materials and prove she has
acquired the knowledge by taking part in the system Moodle tests. A student is obliged
to take part in the tutorials (seminars). Based on this the student will be credited. The
examination will be carried out as a written test or an oral test. In some cases the written
and oral test might be combined. The written test consists from testing two types ofknowledge. The student’s knowledge of technical terms of the corresponding knowledge
area is tested, and after that she is asked to answer 3 non-trivial questions in a complex
enough and meaningful way. The verbal test consists in answering three randomly
selected essay questions verbally.

Lectures:
1. Basic disciplines of psychology.
2. School of psychology.
3. Psychological methodology.
4. Psychological dimensions of the development.
5. Psychological processes.
6. Personality traits.
7. Abilities (creativity, intelligence).
8. Motivation.
9. Stress.
10.Social cognition.
11.Social groups.
12.Social behaviour.

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first year

Seminars:
1.
2.
3.
4.
5.
6.

Interview.
Self-perception.
Personal growth.
Training of individual creativity; Brainstorming.
Bodily constitutions and quick assessment of temperaments.
Social interaction.

Study literature:
1. GROSS, R. Psychology. Oxon: Hodder Arnold, 2009. 1007 s. ISBN 0-340-90098-9.
2. HAYES, N. Principles of Social Psychology. Hove: Psychology Press, 2005. 168 s. ISBN
0-86377-259-5.

182

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first year

AGRICULTURAL SYSTEMS II (ALE02E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Helena Chaloupková Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of this subject is to give fundamental knowledge on animal keeping, ethology,
welfare and animal production. Main part is based on a general overview followed by
specialized section. Lectures contain following themes: general zootechny, introduction
to ethology, anatomy and physiology. General part is followed by lectures on individual
species and breeding of main farm animals.

Lectures:1. Contribution of domestic animals, domestication
2. Zootechnical taxonomy, gene resources,pedigree and herdbook, body conformation,
branding of animals..
3. Ecological aspects of animal breeding, ecological livestock farming..
4. Introduction to animal ethology.
5. Applied ethology of horses.
6. Applied ethology of cattle.
7. Applied ethology of pigs.
8. Animal welfare.
9. Physiology of animals - stress.
10.Physiology of animals - reproduction and lactation.
11.Dairy cattle and milk production.
12.Pig and poultry production.
13.Aquaculture - fishery management.
14.Zoorehabilitation.

Seminars:
1. Breeds of domestic animals, domestication changes, type traits in livestock and pets,
body condition.
2. Animal ethology methods and animal welfare assessment
3. Excursion - Practical aspects of ethology in ZOO Prague
4. Excursion - Practical aspects of horse keeping
5. Practical aspects of cattle keeping and pig breeding - school stable
6. Applied ethology of cattle.
7. Applied ethology of pigs

183

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first year

8. Zoorehabilitation
9. Practical fishery
10.Presentation of students projects

Study literature:
7. Pond, W.G., Bell, A.W.: Encyklopedia of Animal Science. M.Dekker, New York,2005,
ISBN 0-8247-5496-4.
8. Pond, K., Pond, W.G. : Intordoction to Animal Science. J.Wiley and Sons. Inc. New
York, ISBN 0417-17094-1.
9. Kilgour R., Dalton C., 1984: Livestock Behaviour-a practical guide. Granada Publ. ISBN
0-246-11906-3.
10.Jensen, P.: The Ethology of Domestic Animals-An Introductory Text.CABI Publishing,
2002, ISBN 0 85199- 602-7.
11.Webster, J.: Animal Welfare-a cool eye towards eden. Blackwell Science Ltd. London,
1994,ISBN 0-632-03928 -0.
12.Kolektiv, 2002 Concepts in Animal Welfare, WSPA,London, University Of Bristol.

184

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first year

INTERNET TECHNOLOGIES(ETE4BE)

Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Miloš Ulman Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to explain important principles of current information andcommunication technologies with focus on Internet technologies and to project
anticipated trends in the field. Students will acquire broader overview and expertise inparticular topics that will build theoretical foundations for their use in practice. After
passing the course, learners will be able to effectively work with technologies that are
subject of the course and moreover they will be able to select proper tool for specificcase, system, sector, field etc. Students will elaborate a set of particular tasks. Further
advancing professional topics on ICT are subject matter of the course Information
systems.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Database systems
Data management
Information and communication technologies and IS
Projecting of IS
Information systems and application on the WWW platform
Graphics and multimedia
Search engines and searching of information
Security of IS and ICT
Mobile ICT
Communication and ICT
E-businessSocial network and media

185

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first year

Seminars:
1.
2.
3.
4.
5.
6.

Databases
Databases
Databases
HTML
HTML
Control of study tasks, pass eligible

Study literature:
1.
2.
3.
4.
5.
6.
7.
8.

O´LEARY, Timothy J.; O´LEARY Linda I. Computing Essentials 2013. Making IT
work for you. New York, NY: McGraw Hill. 2013. 533 p. ISBN 978-0-07-1317535.
Study materials for Information Technologies course at http//moodle.czu.cz
Wikipedia. [on-line]. Dostupné z WWW: http://www.wikipedia.org
WATSON, R. T. Data Management Databases & Organizations. San Francisco,John Wiley & Sons, Inc., 2006. ISBN-13 9780471715368.
DATE, C. Database in Depth. Sebastopol, O'Reilly Media, 2005. ISBN 978-0-59610012-4.
TURBAN, Efraim et al. Electronic commerce 2012: a managerial and social
networks perspective. Pearson, 2011. 792 s. ISBN 978-027-3761-341.
Using Information Technology. Information center. [on-line]. Dostupné z WWW:
http://www.mhhe.com/uit10e
Computing Essentials 2013. Companion Web site. [on-line]. Dostupné z
WWW:http://www.computing2013.com/

186

Bachelor in Business Administration

first year

COMMERCIAL AND CIVIL LAW (EJE42E)
Department of Law
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Michal Reichert, DiS.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of this course is to provide an extensive exposure to the Private law area,
predominantly to the Civil and commercial law. The general principles and concepts alongwith the appropriate methodology will be followed by the study of the applicable Civil andcommercial law within continental law family as well common law family. The lectures
will be followed by seminars (study groups) where some of the pertinent aspects will be
discussed and a few examples will be dealt with in detail.
The goal of the course unit is to give the students the basic information about legal system
according to an accepted and discussed plan. The plan will be adapted to any changes in
the law. The main law documents and the system of the law is discussed.
At the end of the course there will be a closed book written exam (a multi-choice test)
and a short oral exam for which both credit and a grade will be awarded. In order to beallowed to sit for the exam, the students must attend seminars (study Groups) andsuccessfully complete the assignment – a small research project regarding the definitionof law or of the legal system.

Lectures:
1. The definition, nature, objectives and functions of law, legal systems . Family of legal
systems.
2. Types and categories of law. Public law v. Private law.
3. Civil law – continental law perspective.
4. Civil law – common law perspective.
5. Commercial law – subjects, enterprise, companies, corporations.
6. Commercial law – competition – antitrust and unfair competition.
7. Contracts.
8. Extracontractual obligations – delicti/torts.
9. Procedural aspects – dispute resolution and enforcement of Civil and commercial law.
10. EU law.
11. Projects and review.
12. Projects and review.

187

Bachelor in Business Administration

first year

Seminars:
1.
2.
3.
4.
5.
6.

Continental law v. Common law.
Public law v. Private law.
Civil law – subjects, family, inheritance.
Commercial law – businessman, entrepreneurs, enterprise.
Commercial law – companies and corporations.
Procedural aspects.

Study literature:
1. MacGregor Pelikánová, Radka. Introduction to law for business. 1st Edition. Ostrava,
CZ: Key Publishing, 2012, ISBN 978-80-7418-137-5 .. MacGregor Pelikánová, Radka.
Introduction to law for business. 1st Edition. Ostrava, CZ: Key Publishing, 2012, ISBN97
2. Barnes, A. James, Dworkin, Terry Morehead, Richards, Eric L. Law for Business. 11th
edition. New York, USA : McGraw-Hill Irwin, 2012. ISBN 978-0-07-131457-2.
3. Honoré, Tony. About law: a short introduction. Oxford, UK : Oxford University Press,
2005, ISBN 0-19-876387-5.
4. Partington, Martin: Introduction to the English Legal System – Law and Society: thePurposes and Functions of Law. 3rd edition. Oxford, UK : Oxford University Press,
2006. ISBN 978-0199278299.

188

Bachelor in Business Administration

first year

ENGLISH FOR BUSINESS PURPOSES(ELX69E)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

BA Edmond Grady
Spring semester
Bachelors
3.0
written and oral
4-point scale
24

Objective and general description:
The course is interactive and there are no lectures. Seminars are based on specialised
textbooks and articles from current English language business periodicals which are used
for further development of language skills including: expansion of business vocabulary(40 words per week, with practical examples), Review of grammar, Discussion,
Conversation, Debate, Formal writing format. All correction of written and oralpresentations is done on a one-to-one basis with general explanations of common errors.
In Business English the students are familiarized with business settings in which they will
be expected to use English. They will be taught the basic skills to enable them to operate
effectively in these situations.
The course takes one semester. It is concluded by credit (zapocet for active attendance
75% and active participation, and passing a mid-term test) and a combined oral andwritten examination at the end of the semester.
The extent of the written examination is determined by the lecturer during the semester.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Comprehension and interpretation of written reports and other businessdocuments
Discussion and verbal presentation of findings
The modification of business information for use in specific situations
Analysis of graphically and numerically displayed information
Summarizing and precise writing
Writing minutes of meeting
Composition of letters, memoranda, reports, etc.
Formal writing format
Creative writing
General explanation of common errors etc
Further development of language skills

Seminars:
1.
2.
3.

The Administrative Function
Human Resource Management
Finance and Accounting

189

Bachelor in Business Administration

4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.

first year

The Production Function
Decision Making
Marketing and the sales Function
DebateInternational marketing
Formal writing format
Transport and distribution
Creative writing
Business meeetings
General explanation of common errors etc
Personnel management
Further development of language skills
Government and business
Modifying business informations.

Study literature:
1.
2.

CHILVER, J., English for business A functional approach. DP Publications, London,
1992. 304 p. ISBN 1-873981-10-4.
MACKENZIE, I. English for business A course for business studies and Economics
students. Cambridge university press, Cambridge, 2010. 191 p. ISBN 978-0-52174341-9.

190

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Programme syllabi – Second year
191

Bachelor in Business Administration

second year

MATHEMATICAL METHODS IN ECONOMICS II(EAE70E)

Department of System Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Ludmila Dömeová, CSc.
Autumn semester
Bachelors
5.0
written, oral
4-point scale
36

Objective and general description:
The subject stems from Mathematical methods in economics I. In contrast, it is aimed
at application of individual approaches to solving the practical decision problems. The
objective is to extend students’ knowledge on applied mathematical methods ineconomics, enlarge their ability to solve problems through mathematical modellingand make them familiar with software standards in Operations Research.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Decision making
Game Theory
Multiple criteria decision making
Multiple criteria advanced methods
Project mangement
CPM, PERT methods
Stochastic modelling
Markov chains
Queuing theory
Stock control managemant
Stock control - deterministic models
Stock control - stochastic models

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Decision making
Game Theory
Multiple criteria decision making
Multiple criteria advanced methods
Project mangement
CPM, PERT methods
Stochastic modelling
Markov chains
Queuing theory
Stock control managemant

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Bachelor in Business Administration

second year

11. Stock control - deterministic models
12. Stock control - stochastic models

Study literature:
1.
2.
3.
4.

Davis, Paul, Kulick, Jonathan, and Egner, Michael. Implications of Modern
Decision Science for Military Decision-Support Systems. Santa Monica, CA, USA:
RAND Corporation, 2005. ProQuest ebrary. Web. 27 September 2014.
Kendall, Graham, Yao, Xin, and Yew Chong, Siang. Iterated Prisoners' Dilemma: 20 Years On. River Edge, NJ, USA: World Scientific, 2007. ProQuest ebrary.
Web. 27 September 2014.
Mark, Dave. Behavioral Mathematics for Game AI. Boston, MA, USA: Charles
River Media, 2009. ProQuest ebrary. Web. 27 September 2014.
Miller, Scott, and Childers, Donald G. (2004). Probability and Random Processes: With Applications to Signal Processing and Communications. Burlington, MA,
USA: Academic Press, ProQuest ebrary. Web. 27 September 2014 B. Printed
textbooks

193

Bachelor in Business Administration

second year

ECONOMICS I(ENE49E)

Department of Economic Theories
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Petr Procházka, MSc, Ph.D.
Autumn semester
Bachelors
5.0
written, oral
4-point scale
36

Objective:
The subject informs about contemporary theories of market economy as the basis of
economic thought and deciding of economic subjects as firms and households. It
explains microeconomic premissions of economic transformations. It creates bases of
economic, financial and business subjects and agrar policy and marketing andmanagement.

Lectures:1.
2.
3.

Using modern IT and LMS Moodle they inform the students about theMicroeconomics
They aim to activate the students in order to ask the questions
Demonstrations and case studies are used for the lectures

Seminars:
1.
2.
3.

The students work under supervision of the teacher upon the task fromMicroeconomics
The students practice upon the supervision of the teacher their knowledge fromthe lectures and suggested reading
The students presents the seminary works from chosen microeconomic topics

Study literature:
1.
2.
3.
4.

FRANK R.H. Microeconomics and Behavior. 8.vyd. New York McGraw-Hill, 2009.
ISBN 978-0070166745
SAMUELSON, P.A., NORDHAUS, W. Economic. 19. vyd. New York McGraw-Hill,
2009. ISBN 978-0073511290
PINDYCK, R.S., RUBINFELD, D.L. Microekonomics. 6. vyd. London Prentice HallInternational, 2004. ISBN 978-0130084613
MANKIW, N.G. Principles of Microeconomics. 6.vyd. Texas Dryden Press, 2011.
ISBN 978-0538453042

194

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second year

STATISTICS I(ESE53E)

Department of Statistics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Tomáš Hlavsa Ph.D.
Autumn semester
Bachelors
5.0
written, oral
4-point scale
36

Objective and general description:
The course is aimed at familiarizing the students with the elementary statisticalmethods. The instruction is consistently performed using applied approach. Selectionof relevant methods for the situation assessed is underlined, as well as resultsinterpretation in the end. The course is focused mainly on univariate analysis including
statistical inference. The methods included are illustrated by means of meticulously
solved examples of real data analyses.

Lectures:1.
2.
3.

Structure of the course. Elementary statistical concepts and symbols.
Basic statistical measures, statistical grouping.
Elements of probability. A random variable, its measures. Distributions of thediscrete and continuous variables.
4.
Introduction to statistical estimation theory.
5.
Point and interval estimates.
6.
Introduction to hypothesis testing.
7.
One-sample tests.
8.
Testing of a difference between two means and two variances.
9.
Testing of a difference between two proportions. Paired t-test
10. Introduction to analysis of variance. Principles, application of results. One-way
ANOVA. Multiple comparison ANOVA methods.
11. Complex ANOVA models.
12. Non-parametric tests.

Seminars:
1.
2.
3.
4.
5.
6.

Basic statistical measures, statistical grouping.
Elements of probability. A random variable, its measures. Distributions of thediscrete and continuous variables.
Introduction to statistical estimation theory. Point and interval estimates.
Introduction to hypothesis testing. One-sample tests. Two-sample tests.
Introduction to analysis of variance. Principles, application of results. One-way
ANOVA. Multiple comparison ANOVA methods.
Non-parametric tests.

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second year

Study literature:
Required reading

1.
2.

TAYLOR, S. Business Statistics for Non-mathematicians, Palgrave MacMillan,
2007.368 p.ISBN 978-0-230-50646-6.
LMS Moodle [online]. Available from http://www.moodle.czu.cz.

Recommended reading

1.
2.

3.

FIELD, A. Discovering Statistics Using SPSS. SAGE Publications, London, 2005.
779 s. ISBN 978-0-7619-4452-4.
SULLIVAN, M. Fundamentals of Statistics, Pearson Prentice Hall, 2008.606 p.
ISBN 978-0-13-156987-2.
TRIOLA, M., F. Elementary Statistics using Excel. Pearson Addison Wesley,
Boston, USA, 2007.915 s. ISBN 978-0-321-36513-5.

196

Bachelor in Business Administration

second year

ACCOUNTING THEORY(EUEB1E)

Department of Trade and Accounting
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Marta Stárová Ph.D.
Autumn semester
Bachelors
5.0
written, oral
4-point scale
36

Objective and general description:
The subject focuses fundamental principles of financial accounting. An accounting cycle
is introduced. Students are guided to record elementary transactions regarding longterm assets, current assets, equity and liabilities and they are leads to prepare
financial statements. Revenues and expenses are accented.

Lectures:1.

Financial accounting, users of accounting information, legal framework,
accounting harmonization. Financial statements.
2.
Balance sheet, transaction effects. Accounting cycle, accounting documents,
accounts.
3.
Income statement, profit/loss, expenses, revenues. Operating expenses andrevenues.
4.
Inventories - characteristics, purchased inventories method A (perpetual
method), finished products, work in progress, animals.
5.
Intangible and tangible long term assets - characteristics, acquisition,
depreciation and liquidation.
6.
Taxes - direct taxes and excise duty. Value added tax.
7.
Employees payroll, personal income tax.
8.
Financial expenses and revenues, extraordinary expenses and revenues. Accrual
principle, accruals and deferrals.
9.
Equity. Profit distribution, loss coverage.
10. Corporation income tax. Income statement structure.

Seminars:
1.
2.
3.
4.

Classification of balance sheet items. Balance sheet construction, transaction
effects. Accounting documents, journalizing, accounts, posting.
Expenses and revenues recording. Operating expenses and revenues. Purchased
inventories.
Finished products, work in progress, animals recording. Intangible and tangible
long term assets acquisition, depreciation and liquidation recording.
Taxes - direct taxes and excise duty recoding. Value added tax recording andreporting to state authorities. Employees payroll transactions recording, personal
income tax calculation.

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second year

Accruals and deferrals recording. Financial expenses and revenues, extraordinary
expenses and revenues recording. Profit distribution, loss coverage. Corporation
income tax calculation and recording.

Study literature:
1.
2.
3.
4.
5.

Carmichael, D. R., and Graham, L. Accountants' Handbook, Volume 1 : Financial
Accounting and General Topics (12th Edition).
Hoboken, NJ, USA: John Wiley & Sons, 2012. ProQuest ebrary. [Accessed 201507-20]. ISBN 978-1118252864.
Gangwar, S. and Gangwar, D.K. Fundamental Principles of Accounting. Mumbai,
IND: Himalaya Publishing House, 2009. ProQuest ebrary. [Accessed 2015-0720]. ISBN 978-8184884517.
Murthy, G. Financial Accounting. Mumbai, IND: Himalaya Publishing House, 2009.
ProQuest ebrary. ISBN 978-8184882995.
STÁROVÁ, Marta. Accounting Theory with Practical Applications. Česká
zemědělská univerzita v Praze. 2015. 1.vyd. ISBN 978-80-213-2588-3.

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second year

PLANNING AND PROJECT MANAGEMENT(EAED9E)

Department of Systems Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Roman Svoboda, Ph.D.
Autumn semester
Bachelors
5.0
written, oral
4-point scale
36

Objective and general description:
The subject brings a deeper introduction to Project management. From the beginning
students are involved in project team on semester project. Teamwork among students
is the main and a key benefit of the subject. Students during lectures are presented
the basic principles and practices of Project management, especially the emphasis is
on time, resource and cost analysis of projects. The course deals with both soft tools
and mathematical methods, but also to Risk management and influence of the humanfactor.

Lectures:1.

Introduction to Project management (PM). Logical Framework in project. Work
Breakdown Structure.
2. Phases and lifecycle of project. Baseline documents in project.
3. Project planning and scheduling. Resource management.
4. Earned Value management. Software tools for Project management.
5. Risk management in projects. Weak points and Human factor in projects.
6. Formalization of project. Graph theory. Critical path method.
7. Mathematical methods in Project management I. - PERT and GERT.
8. Mathematical methods in Project management II. - MPM and Fuzzy CPM.
9. Simulation models in Project management.
10. Theory of Constraints and Critical chain method. System thinking.
11. Project Management Office. Project, Program and Portfolio management.
12. International standards in Project management (PMI, IPMA, PRINCE2).

Seminars:
1.
2.
3.
4.
5.
6.

Project team, Logical framework and Work breakdown structure.
Baseline project plan. Resource allocation.
Resource management. Actual project plan.
Risk management. Risk register.
Consultation semester works.
Presentation of semester works.

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Study literature:
1.
2.
3.

Kerzner, H. Project Management: A Systems Approach to Planning, Shedulingand Controlling. New York: Van Nostrand Reinhold, 1979. 487 s. ISBN 0-44224348-0.
Taha H. A. Operations Research. New York: Macmillan, 2002.
Turban, E., Aronson, J. Decision Support Systems and Intelligent Systems. New
Jersey: Prentice Hall, 2001.

200

Bachelor in Business Administration

second year

FOREIGN LANGUAGE - FRENCH(ELE34E_1), (ELE34E_2)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. PhDr. Milena Dvořáková, MBA
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale
48

Objective and general description:
The course is aimed at complete beginners and is taught in English and on the basisof the English linguistics. The students will learn everyday vocabulary and relevant
grammatical/syntactical structures. At the same time, they will encounter the basics
of economic terminology and lexical means relative to the university/faculty
environment. The course integrates all four skills - listening, reading, writing andspeaking. However, it is mainly focused on the communicative aspects of a foreign
language.
A two-term subject is concluded at the end of both terms by a final test and in thesummer term by an examination (written + oral).

Seminars – autumn semester:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction, phonetics, pronunciation, internationalisms.
Unité 1 - At the reception I.
Unité 1 - At the reception II.
Unité 1 - Ways of greeting.
Unité 1 - Greetings and introduction
Unité 1 - A quick look at the European Union
Unité 1 - Test your self
Unité 2 - Who are they?
Unité 2 - What are they?
Unité 2 - A break
Unité 2 - Making judgements
Unité 2 - European institutions and stereotypes

Seminars – spring semester:
1.
2.
3.
4.
5.
6.

Revision, unité 3 - Hello - on the phone.
Unité 3 - Hold on - personal pronouns te/vous, expressing cause/result: pourquoi- parce que.
Unité 3 - Message - time prepositions and expressions, invitations,-DRE, -IR
verbs.
Unité 3 - Social expressions - emails, invitations; pouvoir, vouloir, devoir verbs(CAN, WANT, HAVE TO).
Unité 4 - Departures, requesting, expressing wishes, booking/purchasing tickets.
Unité 4 - At the train station, at the airport, in the city; prepositions of place,asking for directions/giving directions.

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7.

Unité 4 - Passenger information, near future, expressing future and talking about
future events.
8. Your key - hotel and hotel description.
9. Unité 5 - Bookings, check-in, past participle (participe passé), past simple (passécomposé).
10. Unité 5 - Office lease - renting a flat, office; expressing opinions.
11. Unité 5 - Writing - simple formal letters and emails, COD (direct object).
12. Revision (review of grammar and vocabulary), revision test.

Study literature:
1.
2.
3.

TAUZIN, B.; DUBOIS, A.-L. Objectif Express 1. Paris: Hachette Livre, 2006. 192
p. ISBN 978-2-01-155427-7.
KOZMOVÁ, J.; BROULAND, P. Francais commercial. Praha: Computer Press,
2006. 288 p. ISBN 80-251-1099-0.
LEGRAIN, M.; GARNIER, Y. Le Petit Larousse Illustré. Paris: Larousse, 2002.
1786 p. ISBN 2-03-530202-1.

202

Bachelor in Business Administration

second year

FOREIGN LANGUAGE - GERMAN(ELE35E)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Michaela Peroutková, Ph.D.
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale
48

Objective and general description:
The course is aimed at complete beginners and is taught in English and on the basisof the English linguistics. The students will learn everyday vocabulary and relevant
grammatical/syntactical structures. At the same time, they will encounter the basics
of economic terminology and lexical means relative to the university/faculty
environment. The course integrates all four skills - listening, reading, writing andspeaking. However, it is mainly focused on the communicative aspects of a foreign
language.
The classes are practical in terms of learning a foreign language. The classes arefocused on developing and integrating all language skills (speaking, reading, writing
and listening). Students work with various short foreign texts (e.g. recommended
textbook, workbook, extra topic-related materials and presentations) according to thetasks assigned by the teacher. They also listen to foreign recordings, watch videos
while trying to demonstrate the understanding of foreign language inputs. They alsodeliver short interactive exercises/presentations assigned by the teacher. All
supplementary materials, including links to authentic materials, dictionaries andpreliminary tests are available via LMS Moodle.
The course takes two semesters and is concluded at the end of both semesters by afinal test and in the spring semester by an examination (written + oral).

Seminars – autumn semester:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction.
International words.
In a restaurant.
In the language course.
Countries and Languages.
People - Contacts.
Living conditions.
Appointments.
Important information.
Getting around in the city.
Transportation.
Test.

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Seminars – spring semester:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Every day life, free time.
Professions.
Excursion through Berlin.
Travelling.
Vacation and holiday.
Food and drinks.
Ordering food in a restaurant.
Shopping.
Clothing and weather.
Body and sport.
Seeing the doctor.
Test.

Study literature:
1.
2.
3.
4.

FUNK, Hermann; KUHN, Christine; DEMME, Silke. Studio d A1 : Deutsch als
Fremdsprache. Cornelsen Verlag, 2011. 256s. ISBN 978-3-464-20707-9.
FUNK, Hermann; KUHN, Christine; DEMME, Silke. Studio d A1 : Deutsch als
Fremdsprache. Sprachtraining mit eingelegten Lösungen. Cornelsen Verlag,
2011. 96s. ISBN 978-3-464-20708-6.
Langenscheidt Taschenwörterbuch Englisch - Buch mit Online-Anbindung, Berlinund München : Langenscheidt-Redaktion, 2013. 1632s. ISBN: 978-3-468-111389.
REIMANN, Monika. Grundstufen - Grammatik für Deutsch als Fremdsprache.
Imaning : Max Hueber Verlag, 2007. 186s. ISBN 3-19-011575-3.

204

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second year

FOREIGN LANGUAGE - SPANISH(ELE36E_1), (ELE36E_2)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Alena Drebitková Malá, Ph.D.
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale
48

Objective and general description:
The subject is taught on the basis of English. The language level is intended for the
beginners with no language skills. The main goal of this level is to teach students toachieve simple communicative abilities in every-day situations, simple oral and written
expressive skills, the ability to read and understand simple texts and finally tounderstand the spoken language. Through communicative exercises students
gradually learn basic grammar and vocabulary.
Classes are practical in terms of learning the foreign language. The classes are focusedon developing and integrating all language skills. Students work with foreign texts(e.g. in recommended textbooks) according to the tasks assigned by the teacher. They
also listen to foreign texts and have to demonstrate the understanding of foreign
language. They deliver presentations assigned by the teacher. The used method iscommunicative, based mainly on interaction.
The course takes two semesters and is concluded at the end of both semesters by afinal test and in the spring semester by an examination (written + oral). Students are
not allowed to enrol into the summer term unless they are credited for the winterterm.

Seminars – autumn semester:
1. Greetings.
2. What is your name?
3. Natinalities and origin.
4. Phone calls.
5. My flat description.
6. How do I get to …?
7. Renting a flat.
8. What is the time?
9. I like and I do not like.
10. Eating in a restaurant.
11. Asking somebody to do something.
12. Credit test.

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Seminars – spring semester:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Repaso de las unidades 1-4
Cómo voy a ..., la ciudad
Dónde está ..., las tiendas
Qué hora es?
Los números hasta 1000
Los hábitos, con qué frecuencia
El tiempo libre, el verbo gustar, mis aficiones
La comida, en un restaurante
Hacer la compra, recetas
La ropa, en una tienda de ropa
Los materiales, el diseňo y la moda
Repaso final de las unidades 5-8

Study literature:
1. CASTRO, Francisca; MARÍN, Fernando; MORALES, Reyes. Nuevo ven 1: Libro delestudiante. Madrid: Edelsa, 2005. 192 s. ISBN 84-7711-832-9.
2. CASTRO, Francisca; MARÍN, Fernando; MORALES, Reyes. Nuevo ven 1: Libro deejercicios. Madrid: Edelsa, 2005. 64 s. ISBN 84-7711-833-7.
3. FENCLOVÁ, Jitka; FOUSKOVÁ, Kateřina. Nuevo ven 1: Studijní příručka. Plzeň:Fraus 2005. 88 s. ISBN 80-7238-481-3.
4. MARÍN, Fernando; MORALES, Reyes. VENTE1 Libro del estudiante. Madrid, Edelsa
2014. 184 s.ISBN 978-84-7711-796-4

206

Bachelor in Business Administration

second year

FOREIGN LANGUAGE - CZECH(ELE37E_1), (ELE37E_2)

Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PhDr. Martina Jarkovská, Ph.D.
Autumn + Spring semester
Bachelors
2.0 + 3.0
written and oral
4-point scale
48

Objective and general description:
The subject is created for students with zero knowledge of Czech but it takes into
account that the students will live in the Czech environment and every day they will
try to communicate in Czech language. The students will be introduced to the Czech
language system and they will learn to express in Czech the information about
themselves and their environment. They will be able to communicate in basic
situations at university premises, in a shop, in a restaurant, in the town. They willlearn vocabulary concerning the taught topics, forms of verbs in the present and pasttense, forms of nouns and adjectives in appropriate cases and future verb forms. They
will also get to know the Czech culture. The subject is A1 level according to theEuropean Framework for Languages.

Seminars – autumn semester:
1.
2.

Lesson 1: What is it? Who is it? What is your name? Where are you from?
Lesson 1: What do you study? Verb conjugation. Numbers 0 - 10. Telephone
conversations. Email.
3.
Lesson 2: Oreintation. Can you tell me the way, please? Modal verbs.
4.
Lesson 2: What is your address? Verb conjugation. Numbers 11 - 100.
5.
Lesson 3: In the restaurant. Eating and drinking list.
6.
Lesson 3: I like. Singular accusative. Hobbies.
7.
Lesson 4: My family. Possessive pronouns. Adjectives.
8.
Lesson 4: Describing family members. Verb conjugation. Singular and pluralaccusative.
9.
Lesson 5: When do we meet? At what time? What is the date today?
10. Lesson 5: Modal verbs. Do you want to go to/for? I like doing.
11. Lesson 6: Famous people. Who was it? What did you do yesterday? Past tense.
12. Lesson 6: Where were you? Singular locative.

Seminars – spring semester:
1.
2.
3.
4.

Lesson 7: Where were you? Static verbs and prepositions "v/ve, na, u (in, on,at). Singular and plural locative.
Lesson 7: Where were you on holidays? Weather forecast.
Lesson 8: Planning the time. Where are we going? Expressing future. Prepositions"do, na, k" (to, for).
Lesson 8: Where? x Where to? Singular genitive. Writing email.

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5.

Lesson 9: House and flat. Renting and bying house/flat. Prepositions "pro, na,za"(for).
6.
Lesson 9: Shops and claims. Singular and plural nominative and accusative.
7.
Lesson 10: Travelling. "Long" and "short" verbs of movement.
8.
Lesson 10: When will you come for a visit? Verbs with prefixes: "přijít, odejít"(come, leave).
9.
Lesson 11: Human body. At the doctor's. Object constructions "Bolí mě..., Je
mi..." (I have...ache).
10. Lesson 11: Can you help me? Short personal pronouns in accusative and dative.
11. Lesson 12: Greetings and wishes. Singular dative. Declination of "kdo, co" (who,
what) (nominative, dative, accusative, ůocative).
12. Lesson 12: Telephone conversation. At the visit.

Study literature:
1. HOLÁ, Lída; BOŘILOVÁ, Pavla. Čeština Expres 1 (A1/1). 1. vyd. Praha: Akropolis,
2010. 96 s. ISBN 978-80-87310-13-7.
2. HOLÁ, Lída; BOŘILOVÁ, Pavla. Čeština Expres 2 (A1/2). 1. vyd. Praha: Akropolis,
2011. 96 s. ISBN 978-80-87481-26-4.
3. REMEDIOSOVÁ, Helena; ČECHOVÁ, Elga; PUTZ, Harry. Do you want to speak
Czech? 1. 4. vyd. Liberec: Finidr, 2002. 414 s. ISBN 80-902165-8-7.

208

Bachelor in Business Administration

second year

FUNDAMENTALS OF POLITICAL SCIENCE(EHEA0E)

Department of Humanities
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Václav Bubeníček, Ph.D.
Spring semester
Bachelors
5.0
written, oral
4-point scale
36

Objective and general description:
The main goal of the Fundamentals of Political Science course is to understand politics
as a specific activity that affects everyday life. Graduates acquire and use basic
knowledge of how the political process works and the role of political parties and civilsociety institutions within a political system. They are able to distinguish between
types of states, forms of government, different political ideologies, types of electoral
systems and their impacts on the mechanism of a party system. They are familiar withthe theory of democracy, the issue of political legitimacy and representation ofinterests and have an overview of the basic tasks of foreign policy and international
relations.

Lectures:
1.
2.
3.
4.
5.

Politics, political power and political system
Nations, states and nationalism.
Theory of democracy and democratic political regimes.
Separation of powers. Presidential and parliamentary form of government.
Elections and electoral systems I. Model of electoral system. Majority and plurality
electoral systems.
6.
Elections and electoral systems II. PR systems and mixed electoral systems.
7.
Political parties and political party systems. Theory of coalitions.
8.
Political ideologies I. Liberalism, Conservatism and Socialism.
9.
Political ideologies II. Other political ideologies. Political orientation.
10. Non-democratic political regimes. Authoritarian and totalitarian regimes.
11. Political movements and interest groups. Resistance, Rebellion and Revolution.
12. International relations and international political system.

Seminars:
1.
2.
3.
4.
5.
6.

Legitimacy and legality. Morality and pragmatism in politics.
Theory of democracy. Comparison of electoral systems.
Political parties and party systems. Political spectrum in CR.
Division and control of power in CR. Parliament and legislative process.
Human and civic rights in international documents.
International relations. Foreign policy of CR.

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Study literature:
1.
2.
3.
4.
5.

HEYWOOD, A. Politics. 3 vyd. Basingstoke: Palgrave Macmillan, 2007. 478 s.
ISBN 9780230524972.
BAYLIS, J., SMITH, S., OWENS, P. The Globalization of World Politics: An
Introduction to International Relations. 5 vyd. Oxford New York: Oxford
University Press, 2011. 636 s. ISBN 978019956909.
HEYWOOD, A. Political Ideologies. 4 vyd. London: Palgrave Macmillan, 2007. 366
s. ISBN 9780230521797.
REINICKE, W. H. Global public policy: governing without government?
Washington: Brookings Institution Press, 1998. 307 s. ISBN 0-8157-7389-7.
ZAKARIA, F. The Post-American world. New York: W W Norton & Company
Incorporated, 2008. ISBN 9780393062359.

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Bachelor in Business Administration

second year

ECONOMICS II(ENE50E)

Department of Economic Theories
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. doc. Ing. Mansoor Maitah, Ph.D. et Ph.D
Spring semester
Bachelors
5.0
written, oral
4-point scale
36

Objective and general description:
The goal of the subject is to familiarize the student with the basic concepts andmethods of macroeconomics and to enable students to apply these concepts andmethods to policy issues. The subject's graduates have knowledge of modern
macroeconomic theories. They understand basic macroeconomic terms, regularities
and use of macroeconomic theories in state's market policies. They include criticalunderstanding of the tools and types of market policies and setting the macroeconomic
equilibrium. The knowledge are further widened and specialized in other subjects
included in the study programme. They have clear understanding of their knowledge
frontiers and their concept about further studies in this field.

Lectures:1.

Introduction to the study of macroeconomics, a brief overview of the evolution of
economic theory.
2.
Efficiency indicators of national economy.
3.
Equilibrium product in two-sector model (income - expenditures).
4.
Equilibrium product in models with three and four-sector (income expenditures).
5.
Money and money market, money supply, equilibrium in the money market.
6.
Money market and deriving of LM curve and IS curve.
7.
Market of goods and services and money market - IS-LM model in closed
economy.
8.
Aggregate demand and aggregate supply - AD-AS model.
9.
Balance of payments and its determination. Exchange rate.
10. Inflation, unemployment, Phillips curve.
11. Fiscal policy, monetary policy - direct and indirect tools of monetary policy.
12. Business cycle - types of cycles, their progress and recent developments.

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Seminars:
1.
2.
3.
4.
5.
6.

Introduction to the course, requirements for credit, assignment of work,
efficiency indicators of national economy (GDP).
Equilibrium product in two, three and four-sector economy (model income expenditures).
Money market, IS-LM model, deriving of LM curve and IS curve.
Aggregate demand and aggregate supply, AD-AS model.
Inflation, unemployment, Phillips curve.
Evaluation, credits.

Study literature:
1.
2.
3.

MAITAH, Manssor. Macroeconomics. 1. vydání. Praha ČZU PEF, 2009. 180 s. ISBN
978-80-213-1904-2.
SAMUELSON, P.A., NORDHAUS, W. Economic. 19. vyd. New York McGraw-Hill,
2009. ISBN 978-0073511290
MANKIW, N.G. Principles of Macroeconomics. 4.vyd. Texas Dryden Press, 2011.
ISBN 978-0538453066

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second year

STATISTICS II(ESE54E)

Department of Statistics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Tomáš Hlavsa Ph.D.
Spring semester
Bachelors
5.0
written, oral
4-point scale
36

Objective and general description:
This course is a continuation of the course Statistics I, it makes students familiar withthe more advanced statistical methods. These are namely the regression andcorrelation analysis and time series analysis. The lectures are accompanied bydemonstrations of the methods in practical applications. Selection of a relevant method
and interpretation of its results are stressed. Statistical software is used in thepracticals.

Lectures:1.

Introduction to regression and correlation. Computation algorithms andapplication of the results. Ordinary least squares. Simple linear regression.
2.
Simple non-linear regression.
3.
Multiple regression and correlation.
4.
Inferential operations in the regression and correlation.
5.
Time series analysis – introduction, elementary characteristics.
6.
Time series analysis – trend analysis.
7.
Time series analysis – periodical fluctuation; point and interval prediction.
8.
Further time series analysis – exponential smoothing.
9.
Introduction to categorical data analysis. Analysis of two way contingency tables,
chances and risks.
10. Analysis of contingency tables, sign scheme.
11. Index numbers – homogenous data index analysis.
12. Index numbers – non-homogenous data index analysis.

Seminars:
1.
2.
3.
4.
5.
6.

Introduction to regression and correlation. Computation algorithms andapplication of the results. Ordinary least squares. Simple linear regression.
Simple non-linear regression. Multiple regressions. Inferential operations in the
regression and correlation.
Time series analysis – elementary characteristics, trend analysis.
Time series analysis – periodical fluctuation, point and interval prediction.
Analysis of contingency tables.
Index numbers.

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second year

Study literature:
1.
2.
3.
4.

FIELD, A. Discovering Statistics Using SPSS. SAGE Publications, London, 2005.
779 s. ISBN 978-0-7619-4452-4.
LMS Moodle [online]. Available from http//www.moodle.czu.cz.
SULLIVAN, M. Fundamentals of Statistics, Pearson Prentice Hall, 2008.606 p.
ISBN 978-0-13-156987-2.
TAYLOR, S. Business Statistics for Non-mathematicians, Palgrave MacMillan,
2007.368 p.ISBN 978-0-230-50646-6.

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second year

ACCOUNTING FOR ENTREPRENEURS(EUEB2E)

Department of Trade and Accounting
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Enikő Lőrinczová, Ph.D.
Spring semester
Bachelors
5.0
written, oral
4-point scale
36

Objective and general description:
The aim of this course is to provide information about the main financial accounting
topics and procedures. The course is dealing with assets acquisition, inventory
valuation, changes in own inventory, depreciation of long-term assets, accruals anddeferrals, provisions, leasing, accounting for securities, income tax and shareholder´sequity.

Lectures:
1.
2.
3.
4.

Accounting harmonization.
The financial statements.
The income statement items terminology of real companies.
Calculating the profit or loss in the income statement by nature and byfunction.
5. Reporting the changes in own inventory.
6. Product costing.
7. Accounting for securities.
8. The cash flow statement.
9. The components of own Equity. Earnings per share.
10. Income tax. Deferred tax.
11. Presentation by students on the accounting system in their home country.

Seminars:
1.

Recording on the balance sheet items. Recording on the income statement
items.
2. Changes in own inventory - adjusting expenses, adjusting revenues.
3. Summary example of recording expenses by nature and by function.
4. Depreciation of assets.
5. Cost and equity method of recording securities.
6. Accruals and deferrals.
7. Provisions. Adjustments to assets.
8. Accounting for a financial lease.
9. Taxes.
10. Cash-flow calculation.

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11. Presentation by students on the accounting system in their home country.
12. Presentation by students on the accounting system in their home country.
13. The balance sheet items terminology of real companies.

Study literature:
1. ATRILL, P., McLaney, E. Financial Accounting for Decision Making. Harlow,
UK:Pearson, 7. edition, 2013, 592 p., ISBN 978-0273785637
2. Deloitte. IAS Plus: An Overview of International Financial Reporting Standards[online]. Available at www: http://www.iasplus.com/en/standards
3. ELLIOT B., ELLIOT J. Financial accounting and reporting. Harlow, UK:Pearson, 2013,
904 p., ISBN 978-0-273-77817-2

216

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second year

E-COMMERCE AND BUSINESS(ETE8AE)

Department of
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Alexandr Vasilenko
Spring semester
Bachelors
5.0
written, oral
4-point scale
36

Objective and general description:
The aim is to give a comprehensive explanation of business problems using modern
Internet technologies, including analysis, design, testing and implementation ofelectronic commerce. The student after completing the course is able to prepare thegroundwork for the creation of e-business applications, manage and implement the
installation, including plug-ins, test and implement a comprehensive implementation.
Information Literacy obtained subject supplemented or Information andCommunication Technologies and elective Internet technologies, where the student
gets a theoretical basis for the functioning of software, information technology and theInternet. Furthermore, it is the ability of teamwork and willingness to actively work to
resolve the issue.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

World Wide Web
Business plan in e-commerce
Computer graphics for e-commerce
Product photography
E-shop optimalization
Technologies for e-commerce
Designing e-shop
E-commerce security
Laws and e-commerce
Advertising online and analytics tool
Analytic tool for e-commerce
Global e-commerce217

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Seminars:
1.
2.
3.
4.
5.
6.

Installation of electronic commerce based on open source technologies,
installation of basic modules, environment settings.
Installing expansion modules, components and plug-ins. Their configuration andintegration with ecommerce templates
Modifying templates, setting cascading style sheets and HTML editing
templates.
Graphic design visual part of the template and edit photos sample menu.
Filling contents into the electronic commerce environment.
Presentation of the work, its advocacy and evaluation of other projects.

Study literature:
1.
2.
3.
4.
5.
6.

FOX, Vanessa. Marketing in the Age of Google Your Online Strategy IS Your
Business Strategy. San Francisco Wiley, 2010- 256 s. ISBN-13 978-0470537190
CHAFFEY, Dave. E-Business and E-Commerce Management Strategy,
Implementation and Practice. 4th edition. Upper Saddle River Prentice Hall, 2009.
800s. ISBN-13 978-0273719601
KAUSHIK,Avinash. Web Analytics 2.0 The Art of Online Accountability and Scienceof Customer Centricity. San Francisco Sybex, 2009. 504 s. ISBN-13 9780470529393
LAUDON, Keneth, TRAVER, Carol Garcia. E-Commerce 2011. 7th edition. Upper
Saddle River Prentice Hall, 2010. 912 s. ISBN-13 978-0136091196
SARKAR, Suhreed. Joomla! E-Commerce with Virtuemart. Birmingham Packt
Publishing, 2009. 467s. ISBN-13 978-1847196743
SCOTT, David Meerman. The New Rules of Marketing and PR How to Use Social
Media, Blogs, News Releases, Online Video, and Viral

218

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second year

Bachelor in Business Administration
Programme syllabi – Third year
219

Bachelor in Business Administration

third year

PSYCHOLOGY AND ETHICS IN BUSINESS (EPEE1E)
Department of Psychology
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. PhDr. Luděk Kolman, CSc.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course deals consecutively with selected subfields of applied psychology (or,psychology of work and organisation, respectively). The aim is to take student to somedepth as goes about the problems of the field of study, and show the practicalrelevance of understanding them. The specific subjects stressed in the course are job
analysis, personnel selection methods and methodology and those parts pf
psychology, which are relevant to the field of business ethics.

Lectures:1.

Affinities and differences of economy and psychology in the methodologicalperspective
2. Methods of thought and information processing
3. Psychology of work and a man in an organization
4. Job analysis
5. The use of the job analytical data
6. Measurement of human performance at work
7. Methods of personnel selection and assessment (a)8. Methods of personnel selection and assessment (b)9. Altruistic behavior and Homo Economicus
10. Models of collective actions
11. Piaget and Kohlberg theories and their application
12. The relevance of the course contend to the fields of business andmanagement

Seminars:
1.
2.
3.
4.
5.
6.

Industrial and Organizational Psychology at Work
Altruistic behavior and Homo Economicus
Models of collective actions
Measurement of human performance at work
Methods of employee selection and evalution
Aplication in bussiness and entrepreneurship

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third year

Study literature:
1. SWAILES, S. -- SILVESTER, J. -- ARNOLD, J. -- PATTERSON, F. -- AXTELL, C. -BURNES, B. -- RANDALL, R. -- HARTOG, D D. -2. ROBERTSON, I T. -- HARRIS, D. -- COOPER, C L. Work psychology : understanding
human behaviour in the workplace. Harlow: Pearson Education Limited, 2010. ISBN
978-0-273-71121-6.
3. RANDALL, R. -- ARNOLD, J. Work psychology : understanding human behaviour inthe workplace. New York: Pearson Education, 2016. ISBN 9781292063409.
4. Bakker, A. B. & Leiter, M. P. (2010). Work Engagement. N. York: Psychology Press.
ISBN 978-1-84 169-736-9

221

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third year

MANAGEMENT SKILLS (EREQ4E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Tomáš Macák, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
In terms of technical and practical competencies, this course equips students ofexceptional variety of techniques, business management, which in turn allows todetermine the core competencies of effective corporate leaders and businessvisionaries who are also highly methodically equipped not only to generate new
business ideas, but also for the smooth overcoming resistance during implementationof these plans.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.

Management characteristics and management theory evolution, particularschools.
Managerial methods and techniques.
Organisational systems, business subjects.
Organisational structures typology.
Managerial structures typology.
Organisational structures projection.
Organisational systems behavior.
Social system, structure, factors.
Motivation mechanism.

Seminars:
1.
2.
3.
4.
5.

Personality in organisation. Case study: "Graduated with excellent achievement".
Personality tests. Psycho-games.
Group dynamics and group effectiveness. Case study: "Software and marketing".
Test: "Working group problems analysis". Roles in team. Selection of teammember.
Managerial functions. Planning, Case study: "Discords between directors".
Organising. Case study: :Co-operation among departments".
Human leadership and managerial work styles. Case study: "Overloaded CEO".
Test: "Ego-gram".

222

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Study literature:
1.
2.
3.
4.

Belker, L. B. (2012), The First-Time Manager. AMACOM- a Division of American
Management Association. ISBN 13:978-08144-1783-6.
Caproni, P. J. (2012), Management Skills for Everyday Life, Pearson Education,Inc., Upper Saddle River, NJ
Evans,. W.L. (2009). Management Skills & Leadership Development Course:
How to be a Great Manager & Strong Leader in 10 Lessons. Master ClassManagement.
Whetten, D. A., Cameron, K. S. (2015), Developing Management Skills. Pearson
Prentice Hall, Upper Saddle River, NJ

223

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third year

AGRARIAN SECTOR ECONOMICS (EEEF7E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jiří Mach, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course introduces students to basic economic characteristics of agrarian sector
and using examples of agri-commodities highlights the market mechanism in the
production and processing of agricultural commodities. The course focuses on methodsof evaluation of various measures in agriculture (CAP, trade barriers, the impact ofWTO) and on a deeper analysis of the factors affecting the economics of production of
final products in vertical integration. It also emphasizes the market principles andtraits of agricultural and food commodities. Students will become familiar with thespecifics of the global, European and national agricultural markets.

Education Plan:
1. Definition and object of agrarian sector and agricultural economics. The
role of agriculture in the national economy, specifics of agriculture.
2. Production factors in agrarian sector.
3. Foreign trade of agrarian products – WTO (GATT) - general system ofpreferences, EBA, CPA.
4. Farm subsidy and support system - European agricultural market,
common market organisation and its implications in the Czech
agriculture, the political-legal environment.
5. Categories of costs and results of economic activity in AS.
6. Structure and infrastructure of AS -vertical and horizontal integration in
agri-food chains.
7. Economics of cereal production.
8. Economics of oil-plants vertical; biofuels production and their impact toworld prices of food.
9. Economics of sugar and starch production.
10. Economics of milk production, processing and trade.
11. Beef, pork and poultry production, trade and economics.
12. Sustainable agriculture, GMOs and the food safety.

224

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third year

Study literature:
1. Colander, D.C.: Macroeconomics.Irwin International, 1995
2. Colander, D.C.: Microeconomics.Irwin International, 1995
3. Kay, R. D., Edwards, W. M.: Farm Management. McGraw-Hill, 1994.
4. Norton, G. W., Alwang, J.: Introduction to Economics of Agricultural Development.
McGraw-Hill, 1993.
5. Brouwer, F., Straaten v. d. J.: Nature and Agriculture in the EU: New Perspectives
on Policies that Shape the European Countryside. Edward Elgar Publishing,Cheltenham – Northampto
6. Tisdell, C.: Economics and Ecology in Agriculture and Marine Production. Edward
Elgar Publishing, Cheltenham – Northampton, 2003.
7. Perman, R.,Ma,Y.:Natural resources and environment economics.Longman,
London, 1996
8. Smutka, L. et al.: World Agricultural Production, Consumption and Trade
Development – Selected Problems. PowerPrint, Prague, 2012.

225

Bachelor in Business Administration

third year

THEORY OF TRADE (EUEB3E)
Department of Trade and Accounting
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. doc. Ing. Mansoor Maitah, Ph.D. et Ph.D
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Graduates have theoretical as well as limited practical knowledge of the theory of
foreign trade. They are made to understand the issues of international trade andinternational trade policies. Main emphasis is given to the ability of a student tounderstand the issues of foreign trade relationships and take a critical standpoint to
key factors influencing today's global trade. They must handle issues related to thefollowing subjects: territorial and commodity structure of world trade of goods andservices, liberalization, glovalizatiom, internationalization and integration. The
knowledhe is related not only classic theory but also up to date information available
to the individual topics. Graduates are also aware of current development and positionof world trade within the global economy (Emphasis is put to the work with current
data available through domestic and foreign databases).

Education plan:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

International trade theory
The political economy of international trade
External economic relations
The role of foreign trade in national economy
Liberalization vs. protectionism the regulation of external economic relations
Basic export and import operations
Trading terms and the content of commercial agreements
Commercialism
Regional economic integrations
European Union, foreign trade and Lisbon strategy
Global capital market, international financial regime
Foreign direct investment and foreign exchange market

226

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third year

Study literature:
1. DUNN, R., M., INGRAM, J. C. International Economics. New York John Wiley & Sons,
Inc, 1996. ISBN 0 471 11669 6.
2. KING, P. International Economics and International Economic Policy. 4th ed, Boston
McGraw Hill, 2004. 456 s. ISBN 13 978 0072873337.

227

Bachelor in Business Administration

third year

INVESTMENT AND LONG TERM FINANCING (EEEI4E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Petr Procházka, MSc, Ph.D.
Autumn semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
Investment and Long Term Financing class introduces theories of financial economics
and management related to long term investments and capital markets. Students gain
insights into time value of money using concept of net present value. Furthermore,
capital markets and financial intermediaries are introduced. Various asset classes
valuation is done primarily for fixed-income securities and common stocks. Derivatives
are briefly introduced d and their role in financial management is stressed out. Finally,
theories of capital budgeting, porfolio diversification and portfolio management are
introduced as well as practically applied.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Financial markets.
Financial intermediaries.
Asset vs. financial markets.
Time value of investment.
Discounted cashflows, NPV, future value.
Credits.
Stock markets.
Access to foreign exchange markets for long-term investors.
Commodity markets from long-term investment perspective.
Government bonds.
Efficient market hypothesis.
Recapitulation

Study literature:
1. Bodie, Z. and Merton, R. (2000). Finance. Upper Saddle River, NJ: Prentice Hall.
2. Groppelli, A. and Nikbakht, E. (2000). Finance. Hauppauge, N.Y.: Barron's.

228

Bachelor in Business Administration

third year

BUSINESS ECONOMICS(EEEE7E)

Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Karel Tomšík, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
The course provides students with the theoretical knowledge needed to The course isintended to explain basic theory of business economics and methods used in analysing
the position of firms in the market. The subject should prepare students for further
study of economic subjects in higher education degree. Basic teaching forms arelectures, seminars, elaborating individual projects.

Lectures:1.
2.

Introduction (Business Objectives, Business Environment)
Building up Business. Forms of Business Organizations (Starting-up Business
Activities, Legal Forms of Business Organizations)
3. Co-operation and Integration in Business Organisations (Forms of Cooperation and Integration, Diversification)
4. Demand Analysis and Customers Behaviour. Elasticity of Demand and Supply
5. Financing a Business (Forms of Financing, Financial Consequences)
6. Costing (Introduction to Costing, Cost terms and Concepts)
7. Cost-Volume-Profit Analysis and Cost Functions (Product-Factor Decision)
8. Production Theory I. (The Production Process - Factor-Product Decision)
9. Production Theory II. (The Production Process - Factor-Factor and ProductProduct Decision)
10. Pricing (Factors Affecting Pricing, Pricing Concepts)
11. Evaluation of Economic Information in a Business Enterprise (Analysis ofFinancial Statements)
12. Business Economics and Ethics (Pareto Optimality, Welfare Economics,
Business and Sustainability)229

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Seminars:
1.
2.
3.
4.
5.
6.

Introduction, basic economic calculations in excel
PEST analysis
Project elaboration - Budgeting
Demand Analysis
Costing - practical exercises
Production Theory - practical exercises

Study literature:
1. Keat, P.G., Young, K. P., Managerial Economics. Economic Tools for Today's
Decision Makers. 6th edition. London, Pearson Education, 2008. 598 s. ISBN
978-0-13-507065-9
2. Gitman, J. Essentials of Managerial Finance. 4th edition, Boston Pearson
International Edition, 2006. 580 s. ISBN 0-321-35648-9
3. Griffiths, A., Wall, S. Economics for Business and Management. 3rd edition.
Harlow Pearson Education, 2011. 561 s. ISBN 978-0-273-73524-3
4. Ireland, R. D., Hoskisson, R. E., Hitt, M. A. Understanding Concepts of Business
Strategy. Thomson Higher Education, 2006. ISBN 0-324-30604-0
5. Samuelson, P. A., Nordhaus, W. D. Economics. 19th edition. New York, McGrawHill/Irwin, 2009. 744 s. ISBN 978-0-073-51129-0

230

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third year

MANAGEMENT THEORY (EREQ5E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Tomáš Macák, Ph.D.
Spring semester
Bachelors
5.0
written, oral
4-point scale
36

Objective and general description:
Today, the techniques of management theory applications are known to busi-nessleader, urban planners, farmers, military strategists, space scientists, and public
administrators in host of fields. Words such as systems, models, optimization,
simulation, and cost-benefit are now common in the public voca-bulary. The objectiveis thus great for an introductory subject for university students that explains, withminimum of mathematics, how to formulate decision problems, how to solve themusing management science concepts, and how to apply the solutions obtained.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

Management characteristics and management theory evolution, particularschools.
Managerial methods and techniques.
Organisational systems, business subjects.
Organisational structures typology.
Managerial structures typology.
Organisational structures projection.
Organisational systems behavior.
Social system, structure, factors.
Social situations, groups, relationships.
Motivation mechanism.
Human leadership, qualification, delegation, managerial work style.
Organisational system dynamics, life cycles, organisational growth.
Managerial processes, decision-making and influencing processes, interpersonal communication.
Managerial work effectiveness, successful manager work principles.

231

Bachelor in Business Administration

third year

Study literature:
1. HRON, J., LHOTSKÁ, B., MACÁK, T. Teorie řízení - podklady na cvičení.
Reprografické studio PEF ČZU. Praha 2009.
2. MACÁK, T. Vytváření spotřebitelské hodnoty - Prostřednictvím řízení kvalityvýrobku a unikátnosti návrhu produktu. 2010. Wolters Kluwert Publishing. ISBN
978-80-7357-570-0
3. HRON, J., LHOTSKÁ, B., MACÁK, T. Kybernetika v řízení - příklady a aplikace.
Praha, vydavatelství ČZU. 2007. ISBN 978-80-213-1640-9.
4. Introduction to Management Science. Bernard W. Taylor. 2009. ISBN-100136064361.
5. Management Science The Art of Modeling with Spreadsheets. Stephen G. Powell.
2010. ISBN 978-0-470-53067-2.

232

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third year

INFORMATION SYSTEMS (ETE49E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Pavel Šimek, Ph.D.
Spring semester
Bachelors
5.0
written and oral
4-point scale
36

Objective and general description:
This learning is intended for not-informatics specializations. Schedule, syllabus andeducation objectives stem from Czech version of this course. Information has become
one of very important enterprise source, working with information is being grasped tofundamental "computer literacy" of graduates. Leavers of learning "Information
Systems" are being acquainted with basic conceptions from area of information,
information systems and manage of information systems.

Lectures:1.

Opening Subject
Definition and classification of information systems
3.
Selection Precedure and Life Cycle of Information System
4.
Managing of Enterprise IS and Information Strategy
5.
ERP Systems
6.
System integration
7.
Economics of Information Systems
8.
Critical Factors of Building IS
9.
Architectures of information systems
10. Net economy
11. EIS and MIS
12. Outsourcing IS
2.

Seminars:
1.
2.
3.
4.
5.
6.

MS PowerPointMS PowerPoint
Using of Selected ERP Information System
WCA Framework, Case Study
Presentations of Team Projects
Presentations of Team Projects

233

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third year

Study literature:
1. P. Baltzan. Information Systems / Edition 2. McGraw-Hill Education, 2012. ISBN
0073376868
2. L. Turner, A. Weickgenannt. Accounting Information Systems The Processes andControls. Wiley, John & Sons, Incorporated, 2013. 662 p. ISBN-13 9781118162309
3. R. Stair Fundamentals of Information Systems. Cengage Learning 2013. 560 p.
ISBN-13 9781133629627
4. R. K. Raine, H. J. Watson, B. Prince Management Information Systems. Wiley, John
& Sons, Incorporated, 2013. 672 p. ISBN-13 9781118443590

234

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third year235

Additional Courses

Additional Courses
Syllabi236

Additional Courses

Additional Courses Programme Syllabi
DEVELOPMENT ECONOMICS .............................................................................................................................. 238
COMMODITY AND FOREIGN EXCHANGE ECONOMICS ....................................................................................... 240

237

Additional Courses

DEVELOPMENT ECONOMICS
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Zuzana Křístková, Ph.D.
Bachelor / Master3.0
written
4-point scale
36

Objective and general description:
With the increasing role of globalization and a rising importance of the newly
industrialized developing countries in the world economic scene, the development
economics deserves its attention as an important branch of economic disciplines.
Whereas the classical theories of economic growth focus on the allocation of scarce
resources among their alternative uses, the discipline of the development economics
has a wider scope, since it takes into account not only economic, but also social,political and institutional changes that are necessary to achieve growth of living
standard, especially in case of the developing countries.

Lectures:1. Introduction to the concept of development.
2. Theories of economic growth and development
3. Poverty, malnutrition and income inequality.
4. Population growth and economic development.
5. Health, education and human capital.
6. Capital Formation, Communication and Information Technology.
7. Foreign Trade and Development.
8. Agrarian Reform.
9. Sustainable development and environment.
10.Macroeconomic stability in developing countries.

Seminars:
1. Indicators measuring economic growth and development, classification ofcountries according the level of development.
2. Models of economic growth from the empirical point of view.
3. Demographic transition and population growth in developing countries.
4. Impact of HIV/AIDS on the economic growth.
5. Role of foreign trade in the economic growth – a panel discussion.

238

Additional Courses

Study literature:
1. NAFZIGER, W. E. Economic Development, New York: Cambridge University Press,
2006. 846 s. ISBN 0-521-82966-6.
2. STIGLITZ, J.E., OCAMPO, J.A., SPIEGEL S., FFRENCH –DAVIS, R., NAYYAR, R.
Stability with Growth, Macroeconomics, Liberalization and Development. New
York: Oxford University Press, 2006. 339 s. ISBN 0-19-928813-5.
3. SACHS, D.J. Common Wealth, Economics for a crowded planet. The Penguin
Press, New York, 2008. 386 p. ISBN 978-1-59420-127-1.
4. RAY, D. Development Economics. Princeton University Press, New Jersey, 1998.
848 p. ISBN 978-01-691-01706-8.
5. KRUGMAN P., OBSTFELD, M. International Economics Theory & Policy. New York:
Daryl Fox, 2006. 680 s. ISBN 0-321-31154-X.
6. WORLD BANK Global Economic Prospects, Trade, Regionalism, and Development.
World Bank: Washington DC, 2005.
7. SANTOS-PAULINO, A.: Trade Liberalisation and Economic Performance in the
Dominican Republic, Velká Británie: Working Paper of Institute of Development
Studies, Brighton, Sussex, 2003

239

Additional Courses

COMMODITY AND FOREIGN EXCHANGE ECONOMICS
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Petr Procházka, MSc, Ph.D.
Bachelor / Master3.0
written and oral
4-point scale
36

Objective and general description:
This course provides a general introduction for the study of foreign exchange andcommodity markets from both theoretical and practical standpoint. Study of foreignexchange economics enables the students to understand the basic principles behind
foreign exchange and conduct elementary analysis using both fundamental andtechnical analysis. During this course, students learn how to operate software using
various trading platforms with online data.

Lectures:
1. Basics of foreign exchange and commodity economics
2. Economic theory of foreign exchange and commodities
3. Organization of foreign exchange and commodity market
4. Technicalities of foreign exchange and commodity markets
5. Money management techniques
6. Risk management
7. Main currency pairs
8. Rare currency pairs
9. Fundamentals of technical analysis
10.Tools of technical analysis
11.Tools of technical analysis continued
12.Basics of fundamental analysis
13.Tools of fundamental analysis
14.Tools of fundamental analysis continued

Seminars:
1. Basic principles and terminology in foreign exchange and commodity
economics
2. Foreign exchange and commodity market transactions
3. Trading platforms introduction
4. Trading software functions and requirements
5. Trading main currency pairs strategies
6. Application of technical analysis
7. Application of fundamental analysis

240

Additional Courses

Study literature:
1. C Jeevanandam, Foreign Exchange: Practice, Concepts, Sultan Chand & Sons,
New Delhi
2. Vijayabhaskar P and Mahapatra B., Derivatives Simplified, Respose Books,
Sage Publications, New Delhi241