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Awards Entry

2016 Asia-pacific Conference
Etsushi Aratani, President of JCI Hiroshima
JCI JAPAN
Most Outstanding Local President

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Entry Information
Award Program: 2016 Asia-Pacific Conference
Category: Most Outstanding Local President
NOM Information
National Organization: JCI JAPAN
Shigenari Yamamoto
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization: JCI Hiroshima
President: Jin Takami
President Email: jt-r27@js4.so-net.ne.jp

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Basic Information
Duration : 1st January to 31th December, 2015
Staff : 140 member
Sponsors : Hiroshima Prefecture, Hiroshima City, The MAZDA Foundation
Budget : 717,036 US US Dollar
Profit / Loss : 0In which UN MDG bestfit (if apply): ?:Hiroshima Citizens 1.18 million people and Hatsukaichi citizens 110,000
Who is benefited ?:peopleObjective : 1. JCI Hiroshima members will take the initiative to become model "activecitizens"
2. Effectively communicate the content of JCI activities, involve as many
people as possible in our activities, and conduct activities that result in far
reaching results that ripple onward like a large wave
3. Nurture the next generation of highly inspired "active citizens"
4. Conduct community development through "active citizen" leadership
Overview : 1. Taking the initiative to become model "active Citizens", we actively
prepared for the national convention while progressively conducting
activities to increase membership
2. To effectively promote our activities, we conducted a review of
implementing new external communications. Our members we able toshare a common view of how our members should conduct themselves inthese modern times
3. In order to nurture children that will become Hiroshima’s future leaders,
we strove to instill a feeling in children by children that they are an active
part of the local community
To nurture future "active citizens" we conducted programs that allowed us
to be intermediaries with the local community, schools, and relatedorganizations
4. In order to conduct community development through "active citizen"
leadership, we conducted programs to validate passionate young
Hiroshima citizens and had them create their own peace promotion
programs
Results : 1. National Convention: The year 2015 was a year of preparation for theupcoming JCI Japan National Convention. Throughout this preparation,
President Etsushi Aratani continuously took the lead and strove tostrengthen relations with government, related organizations, and local
citizens. As a result, partnerships were strengthened in line with the JCI
Active Citizen Framework of "Health and Wellness", "Education andEconomic Empowerment", and "Sustainability". In addition, JCI Hiroshimamembers were able to share the city’s vision. This resulted in an
acceleration of JCI Hiroshima community development activities.
Membership expansion: Fourteen new members have remained in theorganization for more than 7 years, resulting in long-term contributions tocommunity development in Hiroshima
2. New public relations activities: Reviewed traditional public relations
methods, created a 5 year vision and instilled a shared consciousness
among the members. As a new public relations method, we created alarge wall mural projecting Hiroshima JC’s vision to the citizens ofHiroshima
3. Future Leaders Program: According to surveys, 92.3% of children whoparticipated in the programs said that their participation gave them achance to think about the community.
Partner programs with educational institutions: We realized theimportance of the relationship between parents or guardians andhttp://www.jci.cc/eawards2n/print.php?lang_id=1&u=51299

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educational institutions. DVDs and guidebooks that were created basedon the contents of our programs have been distributed to many schools
and are being used as educational materials.
4. Hiroshima TOYP: Publicly recognizing the passion of young Hiroshimacitizens resulted in increased motivation in these young people. Selfcreated Peace Promotion Programs: Surveys said that 80% of thechildren who participated said that the programs gave them anopportunity to think about peace issues in their daily lives and possible
actions and solutions.
Actions Taken : JCI
6/11-14 JCI Asia-Pacific Conference in Kota-Kinabalu, Malaysia
7/7-9 The 28th JCI Academy in Tokyo
7/28-31 JCI Global Partnership Summit in New York, USA
11/38 JCI World Congress in Kanazawa, JapanJCI Japan
1/22-25 JCI Japan New Year Conference in Kyoto
3/22 JCI Japan General Assembly
7/18-19 JCI Japan Summer Conference in Yokohama
8/9 JCI Japan Chugoku District Council (DOM) Congress in Kure
1/31 JCI Japan Hiroshima Bloc Council (BOM) New Year Conference inFukuyama
9/13 JCI Japan Hiroshima Bloc Council (BOM) Congress in Onomichi
9/24-27 JCI Japan national convention in Hachinohe
JCI Hiroshima
7/11 Future Leaders Program: Hiroshima Kid’s Debate 2015 "Let’s Be
Local Heroes to Make Our City a Better Place"
8/1 Hiroshima TOYP: Hiroshima Awards 2015
8/6 Self-created Peace Promotion Program: Children’s Peace Declaration
2015 – Sending the Message with a Smile
8/18 New Public Relations Activity: Hiroshima JC Mid-term Vision 2020
8/22 Educational Institution Partner Program – Let’s Go To School! 2015
Everyone’s School Project
10/10-11 New Public Relations Activity: Design Hiroshima 2015 – Let’s
Draw! Hiroshima’s Future
10/10-11 New Public Relations Activity: Kid’s City 2015
Recommendations : 1. Preparations for the national convention resulted in the successful
creation of solid connections with local government organizations. With
regards to membership expansion, several long-standing members (morethan 7 years) were able to successfully create a solid base for the futureof the organization.
2. With regards to new public relations activities, we reviewed potential
new methods, and left creation of quantitative and objective strategies tothe following year
By raising internal and external consciousness of the mid-term vision
program, members have begun to continually think of 5-year program
structuring
3. Future Leaders Program – We confirmed that through our programs,
ways of thinking have changed among children. Educational materials(DVDs, guidebooks) created through partner programs with educational
institutions have been distributed to other schools, and we anticipate that
"active Citizens" in the community, at schools, and at home will continue
to pursue activities
4. Holding a reception recognizing passionate young Hiroshima residents,involving award recipients, government, and sponsors resulted in easingof conducting activities by "Active Citizens". We were able to hold theSelf-created Peace Promotion Program on August 6. Last year, it wasalso held on August 6, which shows that a sustainable base has beencreated.

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Award Category criteria
Leadership, Motivation, Inspiration of Members

Please give an The LOM slogan \"Make a Hero!\" was created byexample of how President Etsushi Aratani, and he took the initiative tothis Local
actively pursue the following two policies.
President acted asa leader.

1. JCI Hiroshima members will not become \"heroes\",
but will strive to create many local citizen heroes that
conduct community development
2. Conduct activities that match the vision of Hiroshimain 5 years, and how JCI members should truly conduct
their activities. Take the initiative and act in promoting
the importance of membership expansion among
current members, and show quantitative data tomembers.
In addition, by adding the JCI Active Citizen
Framework into the LOM, we were able to teach thatway of thinking to the members, which further
contributed to the deployment of LOM programs.

Please give an Through his own experience of working with JCI
example of how Japan, he told members of the importance of
this Local
participating in JCI international meetings. ThisPresident
motivated and resulted in many members participating in various JCI
inspired members. Conferences (i.e. JCI ASPAC, JCI World Congress, JCI

Global Partnership Summit, etc.).
Provided growth opportunities for members – 28
members 2 delegates were seconded to JCI Japan. Hisvision for Hiroshima in 5 years, and his thoughts on
how JCI Hiroshima should truly conduct its activities
was well understood by members who directly
connected to the implementation of activities. Theseactivities are continuing to this day.

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Page 42Award Category criteria
Community Impact

What work has this President Aratani fulfilled his role as an intermediaryperson done in between the community, homes, and schools, andtheir community?

created close partnerships.

He has conducted youth development programs withthe themes of "Independence" and "Mutual Assistance".
He searched for passionate young citizens in Hiroshima
and held the Hiroshima TOYP recognizing theiractivities.
He strove to make the people of the "International Cityof Peace and Culture" Hiroshima re-think the definitionof peace and discussed the importance of activities
promoting world peace.
Through these activities, he provided a boost to the"Active Citizen" program.
How has this work Created a synergistic effect on school education by
benefited the creating partnerships between the community, homes,community?

and educational institutions.

Increased the number of children interested ingovernment councils and the community.
Enhanced community development, through theHiroshima TOYP, which has continued since 2013.
Through programs to think about peace, changed theway of thinking of local citizens from "Taking things
for me" to "Giving to others".

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3Award Category criteria
Impact on Local Organization

What Since becoming a member in 2008, President Etsushi
responsibilities did Aratani has actively participated in JCI activities andthis person take on
has taken on all positions for which he was nominated.
as a JCI member?

2009 JCI Hiroshima (LOM) Secretary of the Hiroshima
Dream Design Committee2010 JCI Hiroshima (LOM) Secretary to the President
2011 JCI Hiroshima (LOM) Vice-Chairman of thePublic Relation Committee
2011 JCI Japan (NOM) Member of the OMOIYARI
Network Commission
2012 JCI Hiroshima (LOM) Chairman of theImplementing Past Proposal Committee
2013 JCI Hiroshima (LOM) Senior Executive Director
2014 JCI Hiroshima (LOM) Member of General AffairCommittee
2014 JCI Japan (NOM) Chairman of the Constitutionand Compliance
Enforcement Committee
2015 JCI Hiroshima (LOM) President
How did this The president positively changed many local chapter
member's members through his initiative and activities.
contributions
benefit their Local
Organization? 1. Succeeded in acquiring funding from public interest

foundations in Hiroshima through a large number ofpresentations on the importance of nurturing the next
generation of active citizens.

2. Greatly increased the presence and visibility of JCI
Hiroshima to the citizens of Hiroshima through thecreation of a large wall mural showing the JCI
Hiroshima’s vision.
3. Instilled a way of thinking in members to always
think 5 years ahead and promote activities that motivate
local citizens to act.

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Page 64Award Category criteria
Participation in JCI Events

Describe the member's Member participation figures in brackets
participation in events andprojects of their own Local
1/15 New Year Meeting (90%)
Organization.

2/5 General Meeting (99%)
9/17 General Meeting (99%)
12/12 End of Year Meeting (85%)
2/20 February Regular Meeting (85%)
3/5 March Regular Meeting (85%)
4/4 April Regular Meeting (90%)
4/20 April Second Regular Meeting (85%)
5/20 May Regular Meeting (85%)
6/5 June Regular Meeting (80%)
6/20 June Second Regular Meeting (85%)
7/4 July Regular Meeting (90%)
7/21 July Second Regular Meeting (85%)
8/5 August Regular Meeting (85%)
8/20 August Second Regular Meeting (85%)
10/5 October Regular Meeting (85%)
10/20 October Second Regular Meeting (85%)
11/20 November Regular Meeting (85%)
8/18 DESIGN! Hiroshima JC 2020 (75%)

Describe the member's JCI
participation in events and 6/11-14 JCI Asia-Pacific Conference in Kotaprojects of other Local
Kinabalu, Malaysia 41 members
Organizations, theNational Organization and 7/28-31 JCI Global Partnership Summit in NewInternationally. York, USA 4 members

11/38 JCI World Congress in Kanazawa, Japan85 members
JCI Japan
1/22 25 JCI Japan New Year Conference inKyoto 104 members
1/31 JCI Japan Hiroshima Bloc Council(BOM) New Year Conference in Fukuyama
100 members
7/18 19 JCI Japan Summer Conference in
Yokohama 90 members
8/9 JCI Japan Chugoku District Council(DOM) Congress in Kure 100 members
9/13 JCI Japan Hiroshima Bloc Council(BOM) Congress in Onomichi 100 members
9/24 27 JCI Japan national convention inHachinohe 90 members

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Award Category criteria
Exemplification of JCI Values in Personal Life

How does this President Aratani created the slogan "Make a Hero!"member exemplify and continuously conducted activities by thinking about
the JCI Values in
how things should be 5 years later.
JCI activities?

He conducted activities that encouraged JCI members
not to conduct community development activities
themselves, but instead create many local citizen"heroes" that conduct community development.
He also researched the JCI Active Citizen Framework,
implemented it in the activities of JCI Hiroshima andconducted several activities solidifying the "ActiveCitizen" concept in Hiroshima.
Further, promoting the values of "The brotherhood ofman transcends the sovereignty of nations", conducteda meeting with JCI Stockholm on the occasion of the50th anniversary of their sister club agreement at theJCI World Congress.

Which JCI Value President Aratani’s personal credo is "That earth\'sdoes this member great treasure lies in human personality". He held in
exemplify most ingreat regard the "human personality" of JCI Hiroshima
his or her JCI
activities? members and local citizens and conducted many

activities to create "community development heroes".
He believes that by creating more "community
development heroes", our city will continually develop.

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Award Category criteria
Exemplification of JCI Values in JCI Activities

How does this President Aratani is the executive vice president of amember exemplify professional 300-member civil engineering company
the JCI Values inworking toward Hiroshima’s development. Thus, nothis or her personallife? only through JCI but also through his company, he iscontributing to the development of Hiroshima. A large
scale landslide disaster occurred in Hiroshima and hehas continuously led not only JCI members but also hiscompany in post-disaster reconstruction.

Which JCI Value President Aratani believes "That service to humanity isdoes this member the best work of life", not only with regards to JC
exemplify most inactivities but also in other parts of life. His mission in
his or her personal
life? life is to contribute to working with the citizens ofHiroshima in developing the city. He personally serves
humanity, but also through his theme "Make A Hero!"
he is striving to raise the future leaders of Hiroshima.

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