case studyON AIR
ÖREBRO, SWEDEN
When you constuct a TV-style gameshow bar in an entertainment complex,
you need to be sure that the contestants can hear the questions.
Pioneer Pro Audio’s Ceiling Speakers provided the answers.

The Challenge
DI S CR EET, HI GH QUALITY OVE RH E A D AUDIOG

ame shows have been a staple of worldwide TVentertainment for decades. More than sixty years
after the first game show appeared on American
TV, audiences and contestants are still as enthusiastic asever to participate in and consume every kind of format.
Recognising the passion that the public has for this typeof entertainment, On Air opened its first game show bar
in Stockholm, replicating the TV experience for groupsof friends and colleagues in a fun, relaxed atmosphere.
The concept was quickly successful and after a second
On Air opened in the capital, Pitcher’s, a multi-activity
entertainments hub in the Swedish City of Örebo,
opened the first On Air franchise.
Pitcher’s features a number of attractions including bowling,
shuffleboard, arcades and a casino, and the opening of On
Air has seen part of its extensive ground floor area carefullyengineered to resemble a TV studio game show set. In thefew months since its opening, On Air has become a massive
hit with its customers, attracting huge numbers and outperforming all expectations. Fundamental to this success,according to Head of Sales, Patrick Haginge, was ensuringthat every technical and aesthetic aspect of the ‘studio’ wasof the highest standard:“When we started On Air here, we said ‘if we’re going to do
this, it must be perfect.’ To create a total experience weneeded everything to be right - that’s why people keep
coming back. It’s just so, so much fun because of the waythat every element works together.”Judging by the levels of customer satisfaction and repeat
business, it would appear that the choices made by
Pitcher’s for the studio, were very much the right ones...

High quality, discreetly sourced audio was absolutely
essential for the gameshow environment and to meet thebrief, technical manager Christopher Gothnier placed histrust in Pioneer Pro Audio’s brand new range of ceilingspeakers. Having conducted comparative research into
what the market had to offer, Gothnier spoke to Tony
Boström, Pioneer Pro Audio’s Country Manager for
Sweden and was impressed by what he saw and heard.
The 6.5” CM-C56T ceiling speaker and its 4” counterpart
the CM-54T, constitute the most recent additions tothe Pioneer Pro Audio range. With a discreet embedded
design and rich in practical features, Gothnier was certainthat they would perfectly meet the requirements of thisunique setting. At On Air, to complement the meticulously
designed studio, his team installed twelve CM-C56T units,driven by a single Powersoft 1204 DNT amplifier, in amono 100V configuration. There are nine seating areas

When we started On Air here, we said
‘if we’re going to do this, it must beperfect.’ To create a total experience,
we needed everything to be right...

Patrick Haginge | Head of Sales | Pitcher’sfor contestants, each with a single speaker above and afurther three at the front above the host. Everyone
receives a uniform experience and Gothnier is clearlypleased with the results:“First of all, the closed back of the 6.5” speakers gives awarmer sound than some of the 8” competitor brands
that we have used in other parts of the complex andthe mids and highs are excellent.”
From an installation point of view, he is in no doubt thatthe engineering behind the units has been closely
considered from a practical as well as a sonic pointof view:“They are very easy to install. My guys came back to me
and said that these are the best ones they have workedwith. The way the speakers are made is clever and showsthat a lot of thinking went into the design - the mountingtabs and locking mechanism keep things safe and simple
to install and everything was very quick. We really like theway the system sounds, it’s very clear and given that wealways work carefully to our budgets, it’s worth sayingthat the CM-C56T is competitively priced as well.”On Air in Örebo demanded TV studio-grade perfectionin every facet of its delivery, not least its audio system.
Drawing on a rich heritage in sound, the design ofPioneer Pro Audio’s new ceiling speaker range met thechallenge without compromise, to the great satisfactionof everyone involved. This was the first European
installation of the CM-C56T and, perhaps unlike manyof On Air’s contestants, has provided all the rightanswers in this incredibly popular venue.

About AlphaTheta Corporation (former company name: Pioneer DJ Corporation)
AlphaTheta EMEA Limited is the subsidiary of AlphaTheta Corporation responsible for sales and marketing in EMEA. For more than 20 years, the Pioneer DJ
brand has been a market leader in the design and production of innovative DJ equipment and software. The company works closely with DJs and clubs todeliver next generation products that inspire and shape the global dance music community and has recently launched a new range of musical instrumentsfor production and live performances. Its portfolio includes brands such as TORAIZ, Pioneer Pro Audio and Pioneer DJ Radio as well as social platforms KUVO
and DJsounds. AlphaTheta Corporation is a privately held company headquartered in Yokohama, Japan, and is led by President and CEO Yoshinori Kataoka.

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