Index
01

Universal StorytellingManaged research study to create Flash-based universal visual language that conveys
persuasive messages without the use of words

02

My design territory

YackPack : Web-based Voice Communication Tool for Groups
Directed interface design of a Web-based Voice Communication Tool for Groups

03

Post-it design for parents and children to use at home

Universal Storytelling

Yack Pack
Supermarket Merchandise Kiosk
Waseda University Web site design
SEA web site design
Palette for Music
Design to enable memory recall with the five senses

Designed new experience for using Post-it Notes

04

Waseda University Web site design
Directed visual design for bilingual web site

05

SEA web site design : Interactive animation interface for web site

Research

Interaction

Directed web site animations to explain organization.

06

REMO : EMF Recorder
Product design for an electromagnetic measuring instrument & interface flow optimization

07

Experience

Supermarket Merchandise Kiosk

Communication

Directed design for new experience service in shopping

08

Palette for Music : Interaction design of music player for car
Designed interface for new experience to listen to music on car

09

Design to enable memory recall with the five senses
Designed a tool to enhance memory recall of travel experiences10

Graphic
Branding

Product

Campaign for the Centennial of Osamu Dazai’s Birth
Art direction for the campaign celebrating the centennial of novelist's birth in Tokyo11

Art direction for beauty salon advertisement / construction company
Logo design & advertisement & branding

12

Logo designs
Logo archive

Campaign for the Centennial ofOsamu Dazai’s Birth
Art direction for beauty salon advertosement /construction company
Logo designs

REMO : EMF Recorder
Post-it design for parents and children to use at home

Universal visual language : Universal Storytelling
Led research study to create Flash-based visual language thatconveys persuasive messages without the use of words

Site address

Tool

Periodhttp://www.nao-i.com/ust/index.html

Flash CS3

October 2007 –An instance of Universal Storytelling

1. The person has a problem.

2. He read a book.

3. He understands each 4. He finds a solution tosentence.
the problem.

Structure of animation

understand?

gathered people's opinions on internet and at

In the Stanford Persuasive Technology Lab I

Universal Storytelling reception. As a result, I

have identified three elements of visual

could find how to understand the message

language : the character, situation, andfrom simple animations and ideal structure ofmessage. If we can convey the meaning

animation.

without words, we can communicate withCurrently, this research move to next step. I

another language people. This idea is based

research about Persuasive animation on mobile

on this research.

tool and electronic devices that change theI aim an explanatory animation as a newpeople's behavior.

communication tool for all over the world

And also, there is in situation Internet

people. And also, there is in situation Internet

application and software are globalization at

application and software are globalization

present. I think we can use these animationsat present. I try to use theseuse for help animation for all overanimation use for help animation.

the world.

Universal Storytellingon iPhone

Message

Character
Situation

The flow of understandAction is one more meaningful element that
explains to character and situation. It exists
between with character and situation.
The user coming and going with characterand situation that can understand to story
well. Because they can grasp what happen toeach other.

ViewerMessage

I created about 20 animations in six month, I

Character

ActionSituation

11. Happy
10. Close

the book

9. Solve
8. Think
7. UnderstandAwareness line
Awareness line exist each element
appear to animation. This line should
appear to start of animation. After that,the message can convey to viewer.

6. ReadSupplementary

How do you design a message the world canThese animations are using only simple
shapes, so viewers have to understand tocharacter and situation at first. After that,they can understand to the message.
When I design to animation, I’ m
conscious of this thing every time. And
I’ m calling “Awareness line” that the
point of understand to each elements.
I put important message after the point.

5. Pick up a book
3. Meet the difficulty

4. Go to2. Think
1.A person

ViewerbookshelfUniversal visual language : Universal Storytelling
Led research study to create Flash-based visual language thatconveys persuasive messages without the use of words

Three elements of visual language

Site address

Tool

Periodhttp://www.nao-i.com/ust/index.html

Flash CS3

October 2007 –Persuasive Messages

Humans can interpret simple objects like circles
as characters when they take action. The character

either interacts with objects to create a situation
or becomes the situation by changing states.

Character

Situation

Character

Reading a bookPicking a book from the shelf

Thinking- The circle can read a book,therefore we interpret it as acharacter- The circle interacts with theself to create the situation of
selecting reading material- The character processes thereading and creates aninternal state of thinking&

Situation

Core principles of the visual language
I analyzed survey results from 130 international participants to design reoccurring
principles of layout, size, and state.

Successful persuasive messages were
measured by evaluating respondents
interpretation of the animation. Eachanimation optimized how the character andsituation conveyed a message. One
experiment compared how the principle oflayout affected viewers’ understanding of
the animation. The same characters andsituation were depicted from differentp e r s p e c t i v e s : “ o n l o o k e r ” a n d “ fi r s t
person” .

Cut in line
Onlooker perspective

Theses principles govern how characters convey
persuasive messages.

1. There is a line ofcharacters waiting to beserved at a desk.
(Represents the layout)
Shake & Turn to Red

Meeting

Respondents interpret the emotion ofcharacters as more prominent and are more
likely to understand the situation in the “first
person” perspective. These finding will be
explored in future research and have
implications for effective persuasive
design.

Parent and child

2. One character cuts in 3. The character who cut is scolded by an
front of the line and angers authority and sent to the back of the line
another character.
(Explains the situation)

First Person

Angry

LayoutSize and positioning

Chainging state

Layout plays a strong role inestablishing a situation.
Participants often interpreted
the situation from the layoutof characters during the
beginning of animations.

Different shape sizes
represent power dynamics incharacter relationships.
Characters who are friends
have the same size andhorizontal position.

The combination of a“shaking” movement andchange of color effectively
depicts the emotional statesof characters.

1. The perspective isshifted to behind thedesk

2. Characters approach 3. The viewer sees the situation through the eyes
the desk until theof the authority and sends the character to thecharacter who cuts is back of the line
noticed.

Web-based Voice Communication Tool for Groups: YackPack
Directed interface design for instant VoIP web application

Site address

Tool

Periodhttp://www.yackpack.com/

Flash (ActionScript2.0)
Illustrator CS
Photoshop CS

June - August 2006
August 2005
April - May 2005

Sending messages is simple. There are only three steps: click, talk, and send.
Send a message

1. Select recipient
2. Record message
3. Send message
Click on recipient who is then Press the Record button and When finished recording, press
highlighted with a blue square. record your message.
the Send button.
Listen & Reply

YackPack provides a simple audio platformthat provides any group a natural and effective
method to communicate in a private spaceon the Internet. With YackPack users can leave
asynchronous voice messages and talk inuser

real time with a group. Through the richnessof audio, YackPack delivers the return toemotional connections with the people thatmatter most wherever they live, whatever
their language or age, and whenever they

The interface
canexpress to human relation.
The user is always at the center and canplace people around themself, either near or
far depending on the relationship.

3. Reply to sender
1. Click on sender’ s name
2. Listen to the message
When you receive a message, Click on message in the archive Press the Reply button to record
the sender’s name bar is green. to play it.
a message to the sender.

More YackPack Services

want to listen.
YackPack was developed by a start-up
company in California. I was responsible forall of YackPack’ s interface design from thevery beginning.

Layer system
YackPack allows for
multiple groups.
The user can switch
easily between
groups.

Naoyuki Ishitsuka
We spent our holiday at Yellowstone

live
1Walkie-Talkie Widget
Instantly connects everyone on a blog, wiki, or
web site with real time voice communication.
Multiple users can talk in real time.

00:15

01:27

Listen to the message
Allows user to record and embed or link to rich voicemessages, quickly and easily. Anybody can playuser's message without having a YackPack account.

Internet community of voice message service : yackpack
Directed interface design for instant VoIP web application

The interface leads user to next action.

Site address

Tool

Periodhttp://www.yackpack.com/

Flash (ActionScript2.0)
Illustrator CS
Photoshop CS

June - August 2006
August 2005
April - May 2005

Easy to understand buttons
newrecordplaystop

I paid attention to button design when I
created the YackPack interface, version 2.0.
To use YackPack, users have to understandwhat they are doing and what they can dover. 1.0 / 2005ver. 2.0 / 2006

We started this service in 2005.
We adopted a tab system. There weretabs for Recording and Listening. One
year later, however, we noticed thatthe tabs were confusing users. They
needed to click a tab before getting
the correct buttons to either listen orrecord. It involved an extra step andusers were often unsure which button
to use to get to the next desired step.

I analyzed the user's flow and created a
new interface using buttons only. The
new interface clearly indicated what next
steps a user could take. This design
allowed users to get to the next stepeasily with less confusion and error. Theinterface became simpler and visuallymore attractive.

The first priority is to listen tomessages so the Play button is
ac t i v e w h e n Yac k Pack i s
opened. The Record button is
hidden in this situation.

Upon selecting a recipient,
the Record button becomes
active.

After recording a message theSend button becomes active.
The user can press the Play button
to check their message before
sending.

send

uploadcreate packremovedeletereply

as next steps. This interface provides all theinformation users need by using four buttons.
I designed the buttons to be simple and easily
understood.

Media
When we attended DEMOfall 2005,
YackPack received a lot of media attention.

Washintonpost September 22, 2005

ABC News September 22, 2005

Post-it design for parents and children to use at home
Designed new experience for using Post-it Notes

Tool

PeriodIllustrator CS2

April 2006

Why is this design using a railroad track and train?
Growing Post-it
I wanted to create a puzzle-type of Post-it Noteat first. I made points that could connect oneach side of the note. Then the users could
connect notes and expand them as far as theywanted.

Context and Divergence

Post-it Notes are small pieces of paper

use them or an experience. I wanted to enhance

designed for temporarily attaching notes toand encourage the use of Post-it Notes forand to other surfaces. I created a design forcommunication and make an innovative andPost-it Notes based on its unique way ofwhimsical design.

communicating and sharing ideas. I created

I decided to create a design that could show

this idea for the 3M Post-it Design Award in

the evolution and growth of a conversation

Japan. My design was selected and I

and the many directions communication canreceived an award for it. This design has been

take. I especially focused on family users.

commercialized and is currently selling in

I wanted parents andJapan.

children to be able to use

Post-it Notes are generally used in businessthem to make communi-

situations. There are cute Post-it designs but

cation fun.

they are usually just different shapes, likely
hearts or stars. They don't suggest a way to

Communication needs to show context andallow for divergence. The puzzle idea could
expand in any direction, which made it harder tounderstand the context easily.
I wanted the growth to clearly show direction. I
used a flower metaphor at first, but flowers only
grow up and there was also a limit to theamount of divergence with this idea. Flowers arealso the end of the growth which signaled an
end or close to communication.

A Design That Doesn’t Need Explanation
There isn't a manual for Post-it Notes. When users
pick them up they have to easily recognize how to
use them. That’s why I decided to use a track andtrain as a motif, which solved this issue.
"The design inspires and encourages users toconnect their ideas." For me, this is the mostimportant theme for this design. The track can
extend to any distance and there is no limit todivergence. The train shows in which direction
the communication is going.

Design for bilingual web site : Waseda University Web design
Directed visual design & information structure for bilingual web site

Site address

Tool

Periodhttp://www.waseda.jp/asianstudies/en/index.html

Illustrator CS2
Photoshop CS2
Dreamweaver 8

February – March 2007

Bi-lingual Navigation system

Japanese navigation labels are a fairly
consistent length, roughly four characterslong, whereas in English the length varied
greatly. In order to accommodate for thesedifferences in the interface, I designed adifferent global navigation structure for the
English and Japanese versions.

For the Japanese version, I used consistently
sized square buttons that are very popularwith Japanese web sites. For the English
version, I created buttons that were flexible
and could account for the different lengths
of navigation labels.

Easy to update content for multi-version site

Japanese page

In order to make it easier to update bothversions of the site, I designed a consistentlayout. Adding a new image to one site
automatically updates the other, saving theclient time.
I designed flexible spaces for the interface toallow the expansion or contraction based on
the display of the chosen language.

English page

OAS(Organization for Asian Studies) is an

Sentence structure and length tend to varyInternational Institute at Waseda University infrom language to language. We compared theJapan. Some web sites offer a limited number

English and Japanese sentence structure andof supplementary multi-lingual pages, whereas

individual characteristics before proposing a

the OAS website required a full internationali-

design solution. It was our goal to maintain azation and translation of the entire website

consistent look and feel throughout the site,

into English and Japanese.

regardless of which language the site wasbeing viewed in.

Classify information by clearly icon.
OAS puts on three different types of events
per year. Differentiating the event types fromone another has been challenging for theirwebsite audience in the past. My goal was toillustrate a visual distinction between the three
events, offering a quick intuitive differentiationthat didn’ t require lengthy explanation.
I created a series of icons that represented
each event type and displayed them promi-

Salon

Seminar

Symposium

nently on the left column of the website. Afterlaunching this iconography, there was a
noticeable increase in event attendance.
Institute of Asian Studies
WASEDA University

Interactive animation interface for web site : SEA web design
Directed web site animations to explain organization.

This navigation system
relate to my researchSocio Engine Associates (SEA) is a social marketing company.
The company was challenged by the fact that not many people
were familiar with the concept of Social Marketing. The website
really needed to grab the interest of the viewers and engage

The interactive animation menu
was positioned at the top of
the page. This was an effective means for conveying
complex information as an
attractive and simple presentation.
Each aspect of the businessthat we wanted to illustrateusing animation included
many different themes. In
order to convey the big
picture behind these concepts,
I created animations based on
simple geometric shapes as
my approach to this problem.
This approach to animation
led me to develop myresearch project of Universal
Storytelling at the Stanford’s
Persuasive Technology Lab. Thisuse of simple shapes to explain
complex concepts in universal
language is an archetype of
my research.

Site address

Tool

http://www.socioengine.co.jp/

Flash 8(ActionScript 2.0)
Dreamweaver 8

PeriodIllustrator CS2
Photoshop CS2

April 2007

Explaining the business using animation
SEA has five main aspects totheir business. Inorder to expressa bright future related to theirbusiness, I incorporated a bounce into the animations, representing happiness and action.

This animation was designed toillustrate the theme ofcooperation between the three
departments within SEA. Thispyramid shape expressed
teamwork through action.

Collaboration with key
non-profit partners is crucial to
the success of SEA. Each
non-profit partner is illustrated
with a star, and the network as
a constellation.

Aspects of SEA’s business

Entire company (triangle) is composed of 3
departments (3 separate smaller triangles)

Network of NPOs

Typical action in each scene

Bounce , Happy

Team work

Relationship is viewed
as a constellation

Relationship is viewed as a constellation

them in the explanation of SEA’s expertise in Social Marketing.
In order to explain the various aspects of SEA’s business,
I created an interactive animation menu using simple
geometric shapes. Not only did this animation capture
people's interest, I solved SEA’ s business challenge by
creating simple, easy to understand animations that
illustrated the different aspects of their business.

Real-world example of my research.

After viewing the animation ofeach aspect of business, theuser is directed to project
information specifically related
to what they just viewed.

After illustrating the relationship between the departments,
an additional animation
illustrates the role of eachdepartment.

After illustrating the relationship between SEA and its
non-profit partners, the user isdirected to more information
about each individual partner.

R E M O : EMF Recorder
Product design for an electromagnetic measuring instrument &interface flow optimization

Tool

PeriodIllustrator CS2

June 2007 – August 2007

Button designs to optimize ease of use

emf recorder

REMO

Remo operates using three buttons. Eachbutton executes a function in the display.

I tested many button designs to optimizeease of use.

Design style
I developed designs based on
simplicity; solutions independent of age or gender.

Rapid Prototyping
Initially I shaped REMO using
styrofoam to quickly makei terati ons bas ed on us er
feedback and research.

I was responsible for designing the shape + physicalOriginality & Impact

For women, Casual design

operation of the REMO : EMF Recorder.
直径
5mm

30mm
6mm

31mm

22mm

21mm

21mm

68mm

17mm

90mm

18mm

6mm

直径
10mm
36mm

56mm

56mm

5mm

10mm

6mm
2mm
3mm
3mm

2.5mm

8mm
2mm

10mm

emf recorder

REMO

15mm

25mm

56mm

48mm

Electro Magnetic

70mm

2.5mm

15mm

2mm

REMO in Japan.

30mm

6mm

8mm

2mm

直径
6mm

6mm

2.5mm

60mm

10mm

90mm

直径
10mm
6mm

直径5mm

MOBILE

10mm

RECORDI designed the physical dimensions of this tool.

7mm

use cases. [I.T. Research] adopted my design and is selling

three button functionality.

Product design

8mm

I conducted primary research to better understand practical

I named the device "REMO",
a conjunction of record andmobile.

2mm

There were many constraints including fixed display and

2.5mm
10mm

6mm

Supermarket Merchandise Kiosk
Tool

Directed design for new experience service in shopping

What’s on Sale

Recipes

Flash MX(ActionScript2.0)
Illustrator 10

From store to dining table
In Japan, people commonly visit the grocery
store approximately 2-3 times more per week
than the average American. People typicallypurchase smaller quantities, often times the foodthey plan to eat that day.Buying smaller quantities
results in less planning, so People are commonly
looking for new ideas for that night’s meal.
To facilitate this process, we designed astore-based kiosk that helps shoppers findrecipes based on an ingredient or a particular
product on sale. For example, when broccoli is
on sale, there is a recipe specific to broccoli thatis made available on that particular day.

2. Broccoli appears on themonitor as the sale item of
the day.

Order from the Deli

Once a recipe is selected, each ingredient islocated on a printable map of the store. The
system offers the total experience of selecting,purchasing, cooking and eating from the store.

Today's Menu for You
Customer interviews showed that people often
buy the same meal from the deli on nearly every
visit. Our challenge was to encourage customers
to explore other options on the menu.
As a result, we designed “Today’s Menu forYou” . Using the kiosk, customers could selecta price range, how healthy of a meal theywanted, the amount of food, and the system
would recommend related menu items.

Observation

Persona / Scenario

Rapid Prototyping

I spent a day working at the supermarket observing and interviewing
customers.

We wrote a variety of customer user
scenarios ranging from teenagers tosenior citizens.

Due to the high demand of thekiosk, our challenge was to minimize the amount of time each user
would require to select their meal.

April - June 2004

Select a Menu based on Sale Items

1. Customer uses the kiosk
to find a meal based on thesale item of the day.

Today's Menu for you

PeriodPhotoshop 6.0
Dreamweaver MX

4. The ingredients areplotted on a map of the store.

5. Customer can print the
map and recipe to complete
their shopping.

3. The system suggests a
recipe that includes broccoli.
The system also recommends
other products to the customer.
This provides an element of
persuasion to encourage
additional purchases. The kioskpresents a win-win situation; thecustomer is informed and feels
taken care of and the store
benefits from increased sales.

Today's Menu for You
This service acts as an advisor
for educating the customer onalternative healthy or
inexpensive dishes.
This service is targeted toward
young men and women who
are not cooking at home.

Select your preferences on
price, how healthy your meal,
and amount.

The system suggests a menu
based on the customer’s
preferences.

Web Based Service

This system would be well suited as a web based
application. Customers could benefit from easy
access from home or the office.

Interaction design for car music player : Palette for Music
Tool

Designed interface for unique automotive listening experience

PeriodFlash MX(ActionScript2.0) August 2004
Photoshop 6.0

Make a playlist by blending the relevant colors on a palette

Make a Playlist for Driving
When we want to listen to music in the car,our selection of music is influenced by the day,time, place and the tastes of fellow

2. The artist name appears
when the group is selected.

3. Beatles tune data dragged
to "Stock Panel".

4. When ove to tune page,
you select several songs.

5. Moving to feeling menu,
user selects mood.

6. The song information is
moved to the pallet.

The music you may want to listen to
can be filtered by five elements
What mood do you
want to achieve?

Who are your fellow passengers?

Friend, Family, Girlfriend?

passangers.
How do you select appropriate music? High

1. Songs have an originalcolor according to genre.

Feel

Personcapacity digital music players allow people tohave access to their entire music library, but itMusic

can be difficult to know what music to play.
When I created this design, I wanted to find away to make compiling an appropriate playlist
simple and visual. Search tools are useful forfinding a single song, but make it difficult to

7. Information rotates andmixes, marbling the colors.

Time

Place

quickly compile a tailored multi-track playlist.
The interface can create a playlist by blendingcolors associated with different genres.
The design was created during an internshipat Pioneer.

Morning, Day, Night,
Season?

8. Music is automaticallyselected.

Tunes and feeling menu haveoriginal color as is the casewith genre. So, we can create
simple jacket of playlist. Whenmany rock tunes are included,in the corresponding color
displayed is orange.

Sea, Mountain, City,
Highway, Country road?

The tune that does the marbling is stocked.
Each playlists have other patterns that user can understand asfeatures of each playlist. The user can stock those playlists on acalender, so people can select those playlist when you have asimilar feeling.

Design to enable memory recall with the five senses
Designed a tool to enhance memory recall of travel experiences

Tool

PeriodFlash 8(ActionScript 2.0)
Illustrator CS2
Photoshop CS2

September - December 2004

Organize, Share, Remember
Organize

Help!
Deep
red!

When we travel, we enjoy our experiences

Our approach was to focus on the written

while using all five senses. But when we want

word. The written word can express andto capture the moment, our cameras arecapture our all senses. Words also enable us

limited to recording only visual images andto share our specific observations with travelsound. If there was some mechanism in which

partners and benefit from their observations

we were able to record all of our senses in aas well. The written word along side a photogiven moment, it is likely that we can recall ourenables a more in depth expression andmemories more clearly and concisely. We

record of the moment than a photo could

created a concept for a tool based on this idea.

alone.

How do we recall our memories?

Present situation
Currently, a camera can only
record images and sound.

Supplement with words
We can express more if we
accompany the photos withthe written word.

A tool for a new experience
We designed a concept for atool to more effectively relive
memories.

Share

Remember

Gold!

Big
fish

Kinkakureflects
pondThis isJapan

I wa ntt o see
insidePowerfulbuilding

Big
fish

Gold!

Kinkakureflects
pondThis isJapan

I wantt o se e
insid ePowerfulbuildingBig
fish

Organize the photos and thoughts

A shared experience

Shape their memory

Each photo a person has taken many
have several notes associated with it.
Your travel partners might also havenotes associated with the samememory.

The users can share and relive
their memories together throughthis organizing process.

By connecting the notes andphotos, the users deepentheirmemory of their experience.

Using the tool

Record your thoughts

Share & connect memories

Looking backUse the handheld tool totake photos and also record
digital notes about yourexperience.

Download your photos andcorresponding notes to yourcomputer and share withyour travel partners.

Long after the trip has passed, you
can access their photos and related
notes through the interface torelive your memories.

Unlock your memory!

The written word alone cannot sustain our memory. Shortly
after a trip, little by little, the details of our memory would slip
away if all we had to rely on was a note. But paired with aphoto, we open the door of our memory.

memoryKeyword

Campaign for the Centennial of Osamu Dazai’s Birth
Art direction for the campaign celebrating the centennial ofnovelist's birth in Tokyo

Tool

PeriodIllustrator CS3

July 2007 – April 2008

Design for advertisement

Osamu Dazai was a Japanese author who is

My logo design was adopted for the campaign.

BannerPoster & Flag

Media

considered one of the foremost fiction writers

It has been used to brand products, flags,of 20th-century Japan. The Centennial of Dazai's

signboards, and banners. I was the creative

I designed the poster and flagfor display on the street.

birth will be held in Tokyo in 2009.

director for all of the campaign design work.

A banner featuring the logo isdisplayed in front of a train
station.

The campaign was introducedin the newspaper and theother media.The media campaign will grow through 2009.

Design on street

Design in museum

This campaign introduced by newspaper andthe other media. It is growing to 2009.

Products

At museumStreet Signboards

Osamu Dazai Walk

The logo is used for a variety of products forsale at the museum.

The Osamu Dazai museum was opened in Tokyo.
The logo design is displayed throughout themuseum.

Signboard for walking tours
The logo design can be seen on each signboard
at points of historic interest throughout the city.

The city offers many historic points of interest
to visitors. Visitors can learn about Dazai while
reading signboards during their walking tour.

Art direction for beauty salon advertisement
Logo design & advertisement

Tool

PeriodIllustrator 10

December 2003

Branding design for a construction company
Logo design & branding

Tool

PeriodIllustrator CS2

April 2006

I designed a logo for a beauty salon in

I designed a logo for a construction

Tokyo. I worked with them continuously oncompany. They wanted to use strong andadvertising after they adopted the logo I

confident image representing a constru-

designed. The client wanted to project action site, and a more refined image of ahomey feeling to potential customers.

business scene. I observed their machines

I made casual illustrations for theirand I noticed they have only a narrow area

advertisements, in line with this aesthetic.

for logos. So I decided to create a logo

We aimed to create a view of the world

with the construction theme only; that’ sfor the shop.

why this logo has a strong image. I

After this campaign, the shop received

designed a more refined logo for businessmany new customers. The advertisingsettings. This divided logo was helpful incampaign succeeded.

creating two different design concepts.

オープン1周年記念!（12月1日〜23日）
石塚尚

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トリートメントで )１2/11~22

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〒107-0062
東京都港区
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Information magazine 1

Information magazine 2

Logo for machine

Logo for business scene

L OGO 1
Logo design for Company, Local government, NGO, Campaign,
Exhibition, Department and Project.

Tool

PeriodIllustrator

2003 – present

beauty salon

Dazai is one of the most famous novelists inJapan. There is a centennial celebration of Dazai's birthin 2009.
I designed this logo for a campaign by a local
government. This logo is being used on banners,
goods, pamphlets, signs, museums, and books.
We can see this logo around the city that Dazai
lived.

This logo was developed for a construction firmin Japan. The logo image is derived from theshape of an excavator.
I also created company name, a blend of theterms "majestic," "technology" and"technique." The underlying concept behind thelogo is "this company breaks the mold bycombining skill and machine."

I created this logo as the winning entry in acompetition sponsored by a Japanese beautysalon. The salon's interior features circularfurniture, which is reflected in the central shape(modeled after the entrance of salon). I also
designed advertisements for Vivace in several
magazines, based on this theme.

Oze is Japan's most famous national park. The
park is covered with swamplands, and the park's
emblem is "skunk cabbage" (a distinctive whiteflower). I used the flower's unique shape,
combined with a representation of theswamplands. This logo was submitted to acompetition for the national park's new logo.

Stanford
Peace Innovation
The Stanford Persuasive Technology Lab examines
how mobile technology can be designed tochange what people believe and what they do. Much
like human persuaders, persuasive interactive
technologies can bring about positive changes inmany domains, including health, business, safety,
and education.
This logo is derived from the fact that the cell phone
gives us good ideas and can change our behavior.

This conference explored the theme of using text
messages to promote healthy behavior.
Sponsored in part by the Centers for Disease
Control and Prevention, this event took place at
Stanford University.
The combination of a cell phone and stethoscope
illustrates the core theme of the conference – thelink between mobile communication and health.

Peace Innovation is one of several projects of the Stanford
Persuasive Technology Lab.The project's premise is thatwith new digital tools, world peace is possible in 30 years.
To design this logo, I examined peace symbols from allover the world, and found there were few common
images. The dove stood out as a universal symbol. I
combined this with the sun image; the sun shines equallyon all the earth's people. This logo conveys the hope ofbuilding a more unified world.

IAS r e s e a r c h e r s Asian culture, future, andrelationships. Asia comprises a huge area fromJapan to the Middle East. It includes a lot ofdifferent culture and histories. Therefore,
determining a symbol to represent Asia wasdifficult. This logo using sun and wind comesfrom the East. It means this institute based onJapan, and they want to send important
information from the East to Asia.

L OGO 2

This logo is for an exhibition of design. The
exhibition theme was"Human, Thing, Future". These
three parts work together, so I composed this design
with triangular parts.
Pink conveys human and love; orange conveys
innovation; and blue conveys the future. Pink andblue are connected, showing that humans andthe future are linked through innovation.

This logo is for a research project based onanimations that convey universal stories throughthe use of basic shapes.
I needed a lot of people's feedback for thisproject, so I focused on creating something thatwould pique their interest.

This logo is for kindergarden kids that perform in a danceMarket for change is a social enterprise that
promotes socially responsible business process
outsourcing. They wanted their logo to feature atypical outsourcing worker to present the people
side of the industry. This design was created forthe organization's website.

This logo for NGO.
The groups supports to african children of
educational system.So I used silhouette of african
child, and feather pen.
Feather come from fly to big hope, and thosecolor come from children's individuality andbright future.

This is the logo for the design department of an information

troupe using bells. When I discussed this order with them,
I felt they wanted something crisp and clean-looking. I
chose to use a lily of the valley silhouette in the logo toconvey this concept.

design program. They work in many design fields, so rather
than create a symbol, I proposed a very simple text-based
design. One of the purposes of this group is to create aclearly defined structure for presenting information. I
think information design and architecture are close –both must consider human actions first and foremost.
This logo reflects the architectural aspects of information
design.