MASTER COURSES TAUGHTIN ENGLISHCZECH UNIVERSITY OF LIFE SCIENCES PRAGUE

●
●
●
●

MSc in Business Administration
MSc in Economics and Management
MSc in Systems Engineering and Informatics
MSc in European Agrarian Diplomacy

www.StudyInEnglish.cz

MASTER COURSES TAUGHTIN ENGLISHCZECH UNIVERSITY OF LIFE SCIENCES PRAGUE● MSc in Business Administration● MSc in Economics and Management● MSc in Systems Engineering and Informatics● MSc in European Agrarian Diplomacy

www.StudyInEnglish.cz

Foreword
Dear International Students,
It is my pleasure to introduce to you our Courses taught in English, whichhave been prepared by our International Relations Office. This brochureprovides basic information and the syllabi of the Master study programmes
taught in English at our faculty.
We offer four masters and three bachelor study programmes at our faculty.
They would accommodate 400 new students who will be accepted to studies
in the new academic year.
MSc in Business Administration
MSc in Economics and Management
MSc in Systems Engineering and Informatics
MSc in European Agrarian Diplomacy
BSc in Economics and Management
BSc in Systems Engineering and Informatics
BSc in Business Administration
I hope you will find this brochure useful and that it will help you in planning
your study. I believe you will enjoy the educational as well as cultural
heritage of Prague.
During the previous year our faculty hosted more than 200 incoming Erasmus
students. You will find our academic staff and administrators well prepared foryour educational stay and will be happy to answer your questions. We will doour best to make you feel welcome at our University.
I am looking forward to meeting you in Prague during the next academic
year.

With my best wishes,
Ing. Martin Pelikán, Ph.D.
Dean
Faculty of Economics and Management
Czech University of Life Sciences Prague

Issued:September 2021

Contacts: www.StudyInEnglish.cz
Head of the International Relations OfficeIng. Jan Hučko, Ph.D.
CULS Prague, Faculty of E&MKamýcká 129
165 21, Praha 6 – Suchdol
Czech Republic+420 224 382 323
huckoj@pef.czu.cz

Administrators
Ing. Oldřich Výlupek, MSc, Ph.D.
MSc Economics and Management+420 224 382 314
vylupek@pef.czu.cz
Ing. Martin Kozák
MSc Systems Engineering and Informatics
BSc Systems Engineering and Informatics
+420 224 382 905
kozakm@pef.czu.cz
Ing. Jana Sluková
MSc European Agrarian Diplomacy+420 224 382 061
slukovaj@pef.czu.cz
Ing. Julius Fördöš
MSc Business Administration
BSc Economics and Management+420 224 382 424
fordos@pef.czu.cz
Mgr. Nicole Kochová
BSc Business Administration+420 224 382 445
kochova@pef.czu.cz

CONTENTMSC IN BUSINESS ADMINISTRATION

1MSC IN ECONOMICS AND MANAGEMENT

5MSC IN INFORMATICS

9MSC IN EUROPEAN AGRARIAN DIPLOMACY

13

BAN

PROGRAMME SYLLABI

17

FIRST YEAR19

SECOND YEAR50

PROGRAMME SYLLABI

70

FIRST YEAR72

SECOND YEAR102

PROGRAMME SYLLABI

138

FIRST YEAR140

SECOND YEAR

155

PROGRAMME SYLLABI

176

FIRST YEAR178

SECOND YEAR

201

EMN

INFOANEAD

ADDITIONAL COURSES

221

MSc in Business Administration

Programme structure1MSc in Business Administration
Programme Structure
FIRST YEAR

R
e
q
u
i
r
e
d

c
o
u
r
s
e
s

E
F x
i a
n m
a
l C
o
S r
t r
a i
t d
e o
r
E
l
e
c
t
i
v
e

1. semester
Wholesale and Retail Trade (KOF, 5 ECTS)
P/C - 2/2, Ex
Finance (KOF, 5 ECTS)
P/C - 2/2, Ex
Economics for Managers (KE, 5 ECTS)
P/C - 2/1, Ex
Innovations and Innovative Economy (KE, 5 ECTS)
P/C - 2/1, Ex
Marketing Management (KŘ, 5 ECTS)
P/C - 2/1, ExInternational Economics (KET, 5 ECTS)
P/C - 2/1, Ex

Business Economics

Marketing and Trade

Management and Administration

c
o
u
r
s
e
s

2. semester
Business Management (KŘ, 5 ECTS)
P/C - 2/2, Ex
Applied Econometrics and Economic Modelling (KE, 5 ECTS)
P/C - 2/2, Ex
Diploma Thesis (5 ECTS)
Pass

Final State Exam Corridor

Elective courses

Business Financial Management (KE,5 ECTS)
P/C - 2/1, Ex
Managerial Accounting (KOF, 5 ECTS)
P/C - 2/2, Ex
Marketing Communication Strategy (KŘ, 5 ECTS)
P/C - 1/2, Ex
Data Collection for Marketing Strategy (KŘ, 5 ECTS)
P/C - 2/1, Ex
Innovation Management (KŘ, 5 ECTS)
P/C - 2/1, Ex
Business Law (KPr, 5 ECTS)
P/C - 2/1, Ex
Banks and Stock Exchanges (KOF, 5 ECTS)
P/C - 2/1, Ex
Real Estates Economics (KE,5 ECTS)
P/C - 2/1, Ex
Business IS
P/C - 2/1, Ex

2

MSc in Business Administration
Programme Structurespring semester

autumn semester

SECOND YEAR
Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

MarketingManagement

Strategic
Management

Marketing ResearchBusiness Information
Systems

International
AccountingStandards

Diploma Thesis
Work Credit II

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

Logistics

Evaluation of
Entrepreneurial
Activity

Strategic Marketing

4 ECTS Credits

4 ECTS Credits

4 ECTS Credits

Strategy of Information Diploma Thesis Work
Diploma Thesis
Systems
Credit III
Practicals and Final
State Exam

4 ECTS Credits

35 ECTS Credits

9 ECTS Credits

4MSc in Economics and Management

Programme structure5MSc in Economics and Management
Programme Structurespring semester

autumn semester

FIRST YEAR
Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

SectoralEconomics

Business
Management

Public Economics

Applied Econometrics

Advanced
Methods ofSocial Research

ICT for
Economists

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

Sustainable
Growth andEconomic
Policies

Human
Resources
Management

International Economics
5 ECTS Credits

Accounting
5 ECTS Credits

Business
Statistics andData Mining

OR
IT for e-business
5 ECTS Credits

OR
Decision Support Systems
5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

OR
Psychology ofOrganisation Behaviour
5 ECTS Credits

OR
Advanced Environmental
Economics
5 ECTS Credits

5 ECTS
Credits

5 ECTS Credits

Compulsory optional subjects A
Compulsory optional subjects B
Compulsory optional subjects C
Subjects tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)

6

Obligatory
Introduction Diploma Thesis
to study
Assignment0 ECTS
Credits

0 ECTS Credits

MSc in Economics and Management
Programme Structurespring semester

autumn semester

SECOND YEAR

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

World Economy

MarketingIntegration Process in Economy
5 ECTS Credits

Trade Theory and Foreign Trade
5 ECTS Credits

Corporate
Finance

Advanced
Economic Writing

OR
Business Intelligence
5 ECTS Credits

OR
Statistical Seminar
5 ECTS Credits

OR
Rural Development
5 ECTS Credits

OR
Business Strategy
5 ECTS Credits

5 ECTS Credits

4 ECTS Credits

Business Law in practice
4 ECTS Credits

International Finance
4 ECTS Credits

OR
Computer Security
4 ECTS Credits

OR
Economic Analysis
4 ECTS Credits

OR
Sustainable Management
4 ECTS Credits

OR
Social and Solidarity Economy
4 ECTS Credits

5 ECTS Credits

5 ECTS Credits

Managerial
Economics

Strategic
Management

4 ECTS Credits

4 ECTS Credits

Compulsory optional subjects A
Compulsory optional subjects B
Compulsory optional subjects C
Subjects tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)

7

8

MSc in Informatics

Programme structure9MSc in Informatics
Programme Structurespring semester

autumn semester

FIRST YEAR
Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Theoretical
Informatics

Projecting of IS(UML)

Computer Networks

Statistical Data
Analysis

Organizational
Behavior

IT projects
Management

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

Artificial
Intelligence

Process
Modelling(BPMN)IS Security

Compulsory optional
subject 1

IT Economy

Diploma Thesis I.

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

Compulsory optional subjects 1:
IT for e-Business
Seminar in Computational Statistics
Business Information Systems
Human Resources Management
Geographical Information Systems
Subjects tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)

10MSc in Informatics
Programme Structurespring semester

autumn semester

SECOND YEAR
Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

IT Projects
Management

Systems Integration

Internet Technologies – Client Side
5 ECTS Credits---------------- OR ---------------Information Engineering
5 ECTS Credits

Grammars andLanguages (I.T.)

CULS Optional
CourseDiploma Thesis
II.

5 ECTS Credits

5 ECTS Credits

CULS Optional
CourseDiploma Thesis
defend andFinal State
Examination
14 ECTS
Credits

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

Prognostic Methods

Is Quality Assessment

4 ECTS Credits

4 ECTS Credits

Internet Technologies – Server Side
4 ECTS Credits---------------- OR ---------------Decision Support Systems
4 ECTS Credits

4 ECTS Credits

Compulsory optional subjects A (Network and Internet Technologies)
Compulsory optional subjects B (Knowledge Systems)
Subjects

tradable

for

any

other

coursespassed

at

host

11

Universities

duringexchange

studies(LLP/Erasmus…)

12

MSc in European Agrarian Diplomacy

Programme structure13MSc in European Agrarian Diplomacy
Programme Structurespring semester

autumn semester

FIRST YEAR
Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

World Economy
and Agriculture

Business
Management

Essentials of
Diplomacy

Communication
and Information
Resources

Econometric
Modelling

Communication en
Francais I

Introduction tostudy

5 ECTS Credits

6 ECTS Credits

5 ECTS Credits

5 ECTS Credits

6 ECTS Credits

2 ECTS Credits

0 ECTS Credits

Agricultural Policy

Human Resource
Management

World Economy
and Economic
Institutions

Economics ofProduction andProcessing ofAgricultural
Products

Foreign Policy andInternational
Relations

Communication en
Francais II

Diploma Thesis

5 ECTS Credits

5 ECTS Credits

4 ECTS Credits

5 ECTS Credits

4 ECTS Credits

2 ECTS Credits

5 ECTS Credits

FSE subjects
Subjects tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)

14

MSc in European Agrarian Diplomacy
Programme Structurespring semester

autumn semester

SECOND YEAR

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

Obligatory

International
Economics

MarketingManagement

EuropeanIntegration andAgriculture

Strategic
Management

Legal Regulationof Integration

Communication en
Francais III

Diploma Thesis

5 ECTS Credits

5 ECTS Credits

5 ECTS Credits

4 ECTS Credits

4 ECTS Credits

2 ECTS Credits

5 ECTS Credits

AgribusinessEconomics

Prognostic andPlanning

World Trade in
Agricultural
Products

Regional
Development

Diploma Thesis,
DT defend
andFinal State
Examination

4 ECTS Credits

4 ECTS Credits

4 ECTS Credits

14 ECTS Credits

4 ECTS Credits

FSE subjects
Subjects tradable for any other courses passed at host Universities during exchange studies (LLP/Erasmus…)

15

16

MSc in Business Administration
Programme syllabi
17MSc BAN PROGRAMME SYLLABIFIRST YEAR
AUTUMN SEMESTER
Economics for Managers (EEE37E) ............................................................................................................ 20
Finance (EUED2E) ........................................................................................................................................ 22
Innovations and Innovative Economy (EEEZ2E) ...................................................................................... 24
International Economics (ENE62E)............................................................................................................. 26
Marketing Management (ERE3NE) ............................................................................................................ 28
Wholesale and Retail Trade (EUEB6E) ...................................................................................................... 30

SPRING SEMESTER
Applied Econometrics and Economic Modelling (EEEZ3E) ..................................................................... 31
Business Financial Management (EEEZ4E) ............................................................................................... 33
Business Law (EJE47E) ................................................................................................................................ 35
Data Collection for Marketing Strategy (ERE3LE) ................................................................................... 37
Innovation Management (ERE3ME) ........................................................................................................... 38
Managerial Accounting (EUED5E) ............................................................................................................. 40
Marketing Communication Strategy (ERE3KE) ....................................................................................... 42
Banks and Stock Exchanges (EUED3E) ...................................................................................................... 44
Business IS (ETEB8E) ................................................................................................................................... 46
Real Estates Economics (EEEZ5E) .............................................................................................................. 48

SECOND YEAR
AUTUMN SEMESTER
Marketing Management (ERE1BE)……………………………………………………………………….51
Strategic Management(ERE1DE)……………………………………………………………………….53

Marketing Research (ERE1CE) ………………………………………………………………………….55
Business Information Systems (ETEA5E) ……………………………………………………………….57
International Accounting Standards (EUEB8E)…………………………………………………………59

SPRING SEMESTER
Logistics (ERE1AE)…………………………………………………………………...................................61
Strategy of Information Systems (ETEA6E) ………………………………………………………….....63
Evaluation of entrepreneurial activitiy (EEEI5E) ……………………………………………………….65
Strategic Marketing (ERE1EE) …………………………………………………………………………..6718

MSc in Business Administration
Programme syllabi – First year19

MSc in Business Administration
first year

ECONOMICS FOR MANAGERS (EEE37E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

doc. Ing. Karel Tomšík, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36
none

Objective and general description:
The course deals with advanced approaches of business economics, focused oninternal business environment. The structure of the course is designed with regard to
the expected employment of graduates in the international environment in the field of
business administration and other relevant economic activities. Students become
familiar with methods and approaches needed to understand business performance.
Particular parts are dedicated to the composition of business entities, their financing,an emphasis is placed on topics like costing, managing working and long-term capital,budgeting, financial analysis and others. Practical explanations and examples aredeveloped in seminars.

Lectures:1. Investments in general and stages of the investment process; Definition at themacroeconomic and microeconomic level.
2. Capital expenditures; Importance of business support programs in the Czech Republic
and the EU.
3. Sources of investment financing; Cost of funding sources - WACC.
4. Economic effects of investments; Capital expenditure budgets.
5. Indicators of economic efficiency of investment - static, dynamic and cost evaluation
methods.
6. Other dynamic indicators of economic efficiency of investments; Parameters entering
into investment evaluation methods.
7. Investment risk - definition of investment risk, risk factors, protection against risks.
8. Sensitivity analysis and other methods of risk quantification; Principles of determining
the investment portfolio.
9. Obtaining sources for investments financing by securities issuance. Types of securities
issued in the Czech Republic.
10.Yields and efficiency of shares and bonds.
11.Collective investment. nature, forms, evaluation of results of investment companies
and mutual funds.
12.Post-investment audit; Procurement contracts and PPP projects - classification,
selection criteria, valuation of benefits.

Study literature:
1. GITMAN, J., ZUTTER, C. J. Principles of Managerial Finance. Pearson Education, 201520

MSc in Business Administration
first year

2. GRIFFITHS, A., WALL, S. Economics for Business and Management. 3rd edition.
Harlow: Pearson Education, 2011
3. HIRSCHEY, M., BENTZEN, E. Managerial Economics, 15th edition. London, Cengage
Learning, 2019
4. HIRSCHEY, M. Economics for Managers. 11th edition, Mason: Thomson Higher
Education, 2006
5. TOMŠÍK, K. Managerial Economics [online]. Praha: LMS Moodle. Dostupné z:
https://moodle.czu.cz/
6. TUCKER, I. B. Economics for Today’s World. 6th edition. South-Western Cengage
Learning, 201021

MSc in Business Administration
first year

FINANCE (EUED2E)
Department of Trade and FinanceFaculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Zdeněk Toušek, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale48
none

Objective and general description:
The course provides a theoretical and logical basis for understanding the relationships
within the financial system. There is explained the meaning and function of thevarious segments of the financial market, financial institutions and financial
instruments necessary for the understanding of corporate finance and other areas of
economic life. Comprehensive knowledge of the operation of the financial market
enables graduates to make effective decisions in financial processes at various levelsof business management.
In the lectures, modern IT technologies and the Moodle teaching system are used to
inform students. Seminars contribute to the development and application ofknowledge gained from lectures and recommended literature.

Lectures:1. Introduction to the financial market, classification, institutions, financial market
regulation in the Czech Republic.
2. Monetary policy instruments of the Czech National Bank from the point of view of theirimpact on the business sphere, market interbank rates.
3. Credit products of financial institutions, commercial loans, repurchase of receivables,
credit process.
4. Deposit products of financial institutions, types of current accounts, savings accounts,
deposit accounts.
5. Instruments of cash and non-cash payments, payment cards, internet banking, mobilebanking, bank guarantees.
6. Money market securities, bills, checks, treasury bills, use.
7. Capital market securities, bonds, classification, characteristics of use.
8. Capital market securities, participating securities, breakdown of characteristics, use.
9. Use of derivative instruments in financial management, classification, characteristics,
use.
10.The use of collective investment products in the appreciation of the company's funds.
11.Investing in the financial market, investment strategies, investment portfolio, risk
diversification.
12.Basic subjects of the capital market in the Czech Republic, PSE, Central Depository,
RM-System.

22

MSc in Business Administration
first year

Seminars:
1. Introduction, time value of money, interest, interest period, types of interest.
2. Simple half-term and pre-term interest.
3. Compound half-year interest.
4. Mixed interest.
5. Future and present value of annuity payments.
6. Installment calendars.
7. Cashless payment instruments, payments, collections, payments abroad, requisites
and their practical examples.
8. Short-term securities, issuance of a bill of exchange.
9. Bond analyzes, intrinsic value, yields, return.
10.The stock analysis, methods and models for determining the intrinsic value of theshares.
11.Operations with financial derivatives - currency and interest rate.
12.Credit test

Study literature:
1. DRAKE, P.P., FABOZZI, F.J. 2010. The Basics of Finance: An Introduction to Financial
Markets, Business Finance, and Portfolio Management. USA: Wiley. ISBN 9780470609712.
2. GITMAN, L.J., CHAD, J., Z., Principles of Managerial Finance, brief.Boston: Pearson
Prentice Hall, 2015, ISBN 978-1-292-06010-1.

23

MSc in Business Administration
first year

INNOVATIONS AND INNOVATIVE ECONOMY (EEEZ2E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Michaela Havlíková, Ph.D
Autumn semester
Masters
5.0
written and oral
4-point scale
36
Micro- and Macroeconomics

Objective and general description:
The course gives students information about contemporary theories of market
economy as a basis of economic thinking and decision making carried out by economic
subjects. It enables students to understand both microeconomic and macroeconomic
concepts fostering economic transformations.

Lectures:
1.
2.
3.
4.
5.

Knowledge economy. Definition of innovation and innovative economy.
Importance of R&D and innovation, typology and classification.
Microeconomic effects.
Intellectual property rights.
Models of innovation. Financing R&D and innovation. Risks and barriers to
successful innovation process.
6. Measurement of innovation.
7. Role of innovation in creating of competitive advantage.
8. Impact of R&D and innovation on economic growth.
9. Innovation and labour market.
10. Diffusion of innovation. Innovation sources and technology transfer.
11. Innovation system.
12. R&D and innovation policy.

Seminars:
1. Introduction to innovation economy.
2. Current phenomena of economics (sharing economy, bioeconomy and circular
economy)3. Current phenomena of economics (digitization and its impact on economy, digitalcurrency, automatization and labour market)
4. Current economic megatrends (globalization, economic and social challenges andopportunities)
5. Current economic megatrends (demographic changes and its economic implications,migration, economic welfare and development)
6. Current economic megatrends (climate change, resource scarcity and global
competition for resources)24

MSc in Business Administration
first year

Study literature:
1. Fagerberg, J., Mowery, D.C., Nelson, R.R. (2006): The Oxford Handbook of
Innovation. Oxford: Oxford University Press. 680 s. ISBN: 978-0-19-926455-1.
2. Feldman, P.M., Link, A.N., Siegel, D. (2012): The Economics of Science andTechnology. An Overview of Initiatives to Foster Innovation, Entrepreneurship, andEconomic Growth. New York: Springer-Verlang New York Inc. 135 s. ISBN: 978-14613-5335-5.
3. Greenhalgh, Ch., Rogers, M. (2010): Innovation, Intellectual Property, and Economic
Growth. 384 s. New Jersey: Princeton University Press. ISBN: 978-0-691-13798-8.
4. Griliches, Z. (2007): R&D and Productivity: The Econometric Evidence. Chicago:
University of Chicago Press. 400 s. ISBN 0-226-30886-3.
5. Hall, B.H., Rosenberg, N. (2010): Handbook of the Economics of Innovation.
Amsterdam: North Holland. 804 s. ISBN: 978-04-445-1995-5.
6. Korres, G.M. (2008): Technical Change and Economic Growth: Inside the Knowledge
Based Economy. Fernham: Ashgate Publishing Limited. 372 s. ISBN 978-1-84014992-0.
7. OECD/Eurostat (2018): Oslo Manual 2018: Guidelines for Collecting, Reporting andUsing Data on Innovation. Paris: OECD Publishing. 254 s. ISBN 978-92-64-30455-0.

25

MSc in Business Administration
first year

INTERNATIONAL ECONOMICS (ENE62E)
Department of Economic Theories
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

PhDr. Oldřich Ludwig Dittrich, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36
Economic Policies, Economics

Objective and general description:
The course gives students information about contemporary theories of market
economy as a basis of economic thinking and decision making carried out by economic
subjects. It enables students to understand both microeconomic and macroeconomic
concepts fostering economic transformations.

Lectures:1. Arising of international economy as a science and its subject. Concepts ofinternational trade. Ricardian model (absolute and comparative advantage) and its
aplication in firms behaviour.
2. Neoclassical theory of international change and incomes distribution. Model of
specific factors and its using in practical behaviour of firms.
3. Heckscher – Ohlin´s model and its using in practical behaviour od firms. Proportions
between two and more factors. Factors substitution in open economy.
4. Standard model of international trade and its application on practical behaviour offirms. Relative supply and relative demant in foreign trade. Terms of trade andeffects of their change (increasing or decreasing in export and import). Metzler´sparadox.
5. Helpman-Krugman´s model of monopolistic competition of firms in open economy.
Returns of scale and international trade in conditions of imperfect competition.
Intraindustry and interindustry trade.
6. International market of factors. Labour transfer and its effects, impacts on
employment and on practical behaviour of firms. International capital markets andreal interest rate. Intertemporal trade.
7. Theory of exchange rates in short run and long run. Model of assets markets and PPP
theory, absolute
8. and a relative version. The role of exchange rates in open economy and effects of
their changes on firms economy.
9. Fiscal and monetary policy in open economy in conditions of fixed and floatingexchange rates. Mundell-Fleming´s model and its impacts on firms economy.
Intertemporary monetary systém in contemporary period and it problems.
10.Global capital markets and assets markets, effective markets theory and behavioral
theories. Model of expected utility. Portfolio decomposition. Impacts of assets
markets on practical behaviour of firms.

26

MSc in Business Administration
first year

11.Risk and uncertainty, their role in firms decision, systematic and unsystematic risk.
Knight´s risk theory. Risk aversion. Neoclassical and neokeynesian concepts of risk.
12.CAPM model. Prospects theory, Kahneman and Tversky´s value function, applicationof prospects theory on practical behaviour of firms.
13.Theory of technological evolution in international change. Vernon´s theory of productcycle. Schumpeter´s theory of scientific progress and its importance form
contemporary period.

Study literature:
1. SAWYER, W C. -- SPRINKLE, R L. International economics. London: Pearson Prentice
Hall, 2009. ISBN 978-0132089975.

27

MSc in Business Administration
first year

MARKETING MANAGEMENT (ERE3NE)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Lucie Kvasničková Stanislavská, Ph.D
Autumn semester
Masters
5.0
written and oral
4-point scale
36
none

Objective and general description:
The course aims to acquaint students with basic knowledge and demonstrate theireffective application in the field of marketing management. After completing thecourse, students have knowledge and skills in the implementation of marketing
research, customer segmentation, creating marketing strategies, etc. The course is
the main theoretical basis for the optional corridor Marketing and Trade. The basic
form of teaching is lectures and seminars, students are introduced to the individual
elements of marketing management through case studies and practical application ona real subject.

Lectures:
1. Marketing development and marketing philosophy.
2. Marketing environment of the company
3. Segmentation, targeting, positioning (STP)
4. Customer behavior
5. Marketing research
6. Marketing mix - product7. Marketing mix - price
8. Marketing mix - distribution
9. Marketing mix - promotion
10.Services Marketing mix
11.Online marketing
12.Sustainable marketing

Seminars:
1. Introductory information, project assignment, grouping. Introduction to the content of
the course and the conditions for granting credit
2. Design of the topic, elaboration of the methodical procedure
3. Practical exercise "Marketing mix", project consultation
4. Practical exercise "Segmentation", project consultation
5. Practical exercise "Marketing research", project consultation
6. Defense project28

MSc in Business Administration
first year

Study literature:
1. HOOLEY, G. J., NICOLAUD, B., RUDD, J.M., Marketing Strategy and Competitive
Positioning, Pearson, 2020. ISBN 1292276541

29

MSc in Business Administration
first year

WHOLESALE AND RETAIL TRADE (EUEB6E)
Department of Trade and FinanceFaculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

doc. Ing. Josef Abrhám, Ph.D.
Autumn semester
Master
5.0
written and oral
4-point scale
48
International Trade

Objective and general description:
The main aim is to explain students knowledge about wholesale and retail trade fromthe global view, their targets and functions with an accent on operations in wholesale
and retail trade. Graduates have the theoretical and practical knowledge in the areasof wholesale and retail trade technology and process based on the current state ofscientific knowledge.

Lectures:1. Introduction to Retail.
2. Types of Retailers.
3. Multichannel Retailing.
4. Customer Buying Process.
5. Customer Buying Behavior I.
6. Customer Buying Behavior II.
7. Retail Strategy I.
8. Retail Strategy II.
9. Retail Location.
10. Operational Management - part 1.
11. Operational Management - part 2
12. Corporate Social Responsibility.

Seminars:
1.
2.
3.
4.
5.
6.

Strategy, Design and Quality.
Sourcing and Innovation.
Lean Start Up.
Inventory and Capacity.
Lean Supply. ICT.
Presentation of student's project.

Study literature:
1. Evans, J. R. & B. Berman (2013). Retail Management: A Strategic Approach, Twelfth
Edition; Upper Saddle River, New Jersey: Pearson Prentice Hall.

30

MSc in Business Administration
first year

APPLIED ECONOMETRICS AND ECONOMIC MODELLING (EEEZ3E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

prof. Ing. Lukáš Čechura, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
48
Micro- and Macroeconomics, Statistics and Mathematics

Objective and general description:
The subject provides an introduction into applied econometrics and economic
modelling. Students gain knowledge about the most important elements ofeconometric analysis and they practice it on different examples. The subject starts
with the theory about linear regression model (specification, assumptions, estimation,
generalized LRM, verification of LRM) and its empirical application. Then, the multipleequation models are introduced and empirically applied. In the empirical analysis thestudents practise ex-post analysis, simulation and forecasting on different economic
phenomena.

Lectures:
1. Econometrics; Construction of econometric model
2. Linear regression model; assumption, OLS
3. Generalized LRM, heteroscedasticity, autocorrelation, multicolinearity
4. Model dynamization; dummy variables
5. Verification
6. Testing of economic hypotheses
7. Multiple-equation models, Simultaneous equation models
8. Instrumental variables estimator
9. Consumption models
10.Econometric analysis of production
11.Productivity and efficiency analysis
12.Forecasting

Seminars:
1. Matrix and vector algebra; regression and correlation analysis
2. Construction of LRM
3. Estimation of LRM
4. Verification
5. Testing of economic hypotheses
6. LRM application + dynamization
7. Multiple-equation models – identification; structural and reduced forms
8. Estimation – instrumental variable estimator
9. Application: consumer analysis
10.Application – production analysis

31

MSc in Business Administration
first year

11.Application – productivity and efficiency analysis
12.Application - forecasting

Study literature:
1. GREEN, W.H. Econometric Analysis, Printice Hall, 2003 (5th edition).
2. GUJARATI, D. N.Esentials of Econometrics, McGraw Hill, Inc., USA, 1992
3. CHAREMZA, W. W., DEADMAN, D. F. New Directions in Econometric Practice,
Edward Elgar Publishing Limited, Hants, England 1993
4. JUDGE, G. ET AL. The Theory and Practice of Econometrics, Wiley, New York 2000
5. RAMANATHAN, R. Introductory econometrics, The Dryden Press 1995
6. SEDDIGHI, H.R. ET AL. Econometrics a practical approach. Routledge, London
2000.
7. STOCK, J.H., WATSON, M.W. Introduction to Econometrics, Prentice Hall, 2007.
8. WHITE, H. New Perspektives in Econometric Theory, Edward Elgar Publishing
Limited, Cheltenham, UK, 200432

MSc in Business Administration
first year

BUSINESS FINANCIAL MANAGEMENT (EEEZ4E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Karel Tomšík, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to educate professionals able to think analytically with a moredetailed economic overview of the financing of internal processes that take place incompanies with different focus and subject of activity. The course is primarily focusedon the operational financing of companies with regard to the movement of money andcorporate capital. The setting and analysis of financial criteria and financial objectives,
which are distinguished in the short and long term, are an integral part. The student
should be able to determine and correctly clasify specific items entering into thecalculation of costs, as well as to select and apply objective methods of calculating
prices and own costs. The study aim is consistent use and interpretation of
information obtained from financial analysis, especially the assessment of their
explanatory power and then propose appropriate measures for the specific analyzed
company. The course also focuses on tools such as sensitivity analysis or risk analysis,
which are clearly related to the management of financial resources. The course issuitable for students with logical thinking who are interested in the businessenvironment and want to participate in the improvement, development and successful
management of companies of various sizes, ownership or legal forms, industries andfields of business.

Lectures:1. Introduction to corporate finance.
2. Current and extraordinary financing of the company.
3. Management of basic production factors and their optimization.
4. Financial structure of the company.
5. Inventory management.
6. Receivables management.
7. Cash flow management.
8. Calculation of company costs.
9. Price calculation in the company.
10.Financial analysis, sensitivity analysis.
11.Risk analysis and time factor.
12.Financial plan.

Seminars:
13.Current and extraordinary financing of the company, the price of equity, the value of
external resources.

33

MSc in Business Administration
first year

14.Receivables management, assignment of receivables - factoring, practical examples.
15.Inventory management, practical examples.
16.Company costs: specific calculation of costs from practice - practical classification of
invoice items into overhead and direct costs.
17.Pricing, methods of price calculation for different types of companies.
18.Financial plan - compilation of a short-term financial

Study literature:
19.Damodaran, A. (2001) Corporate Finance: Theory and Practice. Willey ISBN 978-0471-28332-4

34

MSc in Business Administration
first year

BUSINESS LAW (EJE47E)
Department of Law
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. JUDr. Eva Daniela Cvik, Ph.D. et Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The course is based on the acquisition of theoretical knowledge related to commercial
law. Given that the regulation of commercial law extends beyond other legal branchesof private law, students will partially master the legal branch of civil law, so that they
will be able to orient themselves in the legal system and are able to correctly apply
the relevant legal norms to example factual situations, which they may encounter inthe context of commercial law. Emphasis is placed on the connection of theoreticalknowledge with practical example situations, which students may encounter in theirbusiness activities after completing their studies, but also in their daily lives. Students
will work with relevant legislation, with emphasis on gaining orientation andapplication of the legislation in practice. Teaching will be interspersed with practicalexample situations using the relevant legal norms and case law of the Supreme andConstitutional Court.
The basic form of teaching is lectures, seminars, practical examples, practicalprocessing of contractual documentation and other documents related to commercial
law.

Lectures:
1. The concept of commercial law, the position of commercial law in the legal system.
Explanation of basic relations between commercial law and other branches of law.
Commercial legal relations, basic elements of commercial legal relations (subject,
object, content), sources of commercial law, International agreements in the field ofcommercial law.
2. Natural and legal persons (definition of the basic difference between a person doing
business on the basis of the Trade Licensing Act and on the basis of the Commercial
Corporations Act), individual types of trades, entrepreneurial actions, representationof entrepreneurs, consumers, consumer protection within business activities.
3. Basic terms related to legal entities, business assets, share capital, deposit, method of
repayment of deposits, bodies of business corporations, business groups, limitation,prescription and unjust enrichment in business legal relations
4. Legal entities according to Act No. 89/2012 Coll., Civil Code, records, basic
characteristics
5. Individual types of business corporations (s. R. O., K. S., V. O. S., A. S. And
cooperative), basic characteristics

35

MSc in Business Administration
first year

6. Public register, its function, establishment and creation of a legal entity (founding
documents, contract on the performance of the function), entries in the public
register, liquidation of the company
7. Insolvency proceedings
8. Competition and unfair competition between entrepreneurs, cartels
9. Things and their division, law of obligations (origin, change and termination of
obligations), selected contractual tips related to business activities (gift agreement,
lease agreement, purchase agreement, securing and confirmation of obligations)10.Ordering types of contracts, loan agreement, damages
11.Civil court proceedings in connection with commercial law (lawsuits, procedural rights
and obligations, appeals, course of court proceedings)
12.GDPR in trade relations, electronicization of the common European internal market,
eIDAS, data boxes, electronic signatures.

Study literature:

1. I.Štenglová, J. Dědič, M. Tomsa a kol. Základy obchodního práva, Vysokoškolská
učebnice, 2. aktualizované a rozšířené vydání, Leges. 2019.ISBN:978-80-7502-314-8,
s. 475
2. J.Petrov, M. Výtiska, V.Beran a kol. Občanský zákoník. Komentář. 2. vydání, 2019.
ISBN 978-80-7400-747-7. s. 3352
3. M.Janků, Marek, Vybrané kapitoly soukromého práva, Učebnice, Nakladatelství
C.H.Beck. 2018, ISBN: 978-80-7400-699-9, s. 232
4. V.Plecitý, J. Salač, J. Bajura, Úvod do občanského práva, Wolters Kluwer ČR a.s.,
2018, ISBN: 980-80-7552-703-5, s. 408
5. Zákon č. 89/2012 Sb., občanský zákoník v platném znění
6. zákon č. 90/2012 Sb., zákon o obchodních korporacích

36

MSc in Business Administration
first year

DATA COLLECTION FOR MARKETING STRATEGY (ERE3LE)
Department of Management
Faculty of Economics and Management
Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Lucie Kvasničková Stanislavská, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The course aims to acquaint students with basic and modern methods of datacollection for marketing strategies that can be used in the environment of small andmedium enterprises. After completing the course, students will understand theconcepts of marketing research; know which research method to use to solve a
specific problem and they will be able to design marketing research themselves.
Lectures are focused on theoretical explanations with examples of practicalapplication. In the seminars, students solve practical tasks from individual areas ofthe subject.

Lectures:
1. The importance of marketing research in marketing
2. Categorization of research types and their use
3. Sources of secondary data
4. Sources of primary data: Methods of qualitative research
5. Sources of primary data: Methods of quantitative research
6. General principles of creating questionnaires
7. Research process
8. Advertising testing, brand research
9. Mystery shopping
10.Conjoint analysis
11.Neuromarketing
12.Eye tracking

Seminars:
1. Introductory information, project assignment, etc. Familiarization with the content of
the course and the conditions for granting credit
2. Elaboration of methodical procedure
3. Practical exercise "General principles of creating a questionnaire"; project consultation
4. Practical exercise "Neuromarketing"
5. Practical exercise "Eye tracking"; project consultation
6. Defense project

Study literature:
1. BRADLEY, N. Marketing research: Tools and Techniques. 2013. ISBN: 978-0-19965509-0 KOZEL, R., MYNÁŘOVÁ,37

MSc in Business Administration
first year

INNOVATION MANAGEMENT (ERE3ME)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Ladislav Pilař, MBA, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The course is focused on expanding and deepening the knowledge of master's
students on the urgency of implementing and continuous improvement of newconcepts of system management of innovation (change) in the organization. In
accordance with current world trends of modern management and with regard to theattributes of turbulent times, which significantly affect the internal and externalbusiness environment, the practical part of the course is focused on clarifying thecritical factors of success in managing innovation (change) in organizations. Following
the definition of the difference between change and innovation, the theoreticalconcept of the “innovation barrier” is used for the field of innovation, which combines
knowledge from theoretical research and business practice. Innovation management
is therefore based on a wide range of modern management techniques, which
students are introduced to within the course.

Lectures:1. Introduction to the subject; the theoretical concept of change management.
2. The nature of innovation and why drive innovation
3. The basic division of innovations
4. Innovation barriers - 6 basic innovation barriers;
5. Personal restrictions
6. Individual Restrictions - Employee Silence; Personal initiative.
7. Group restrictions - Corporate culture; Leadership and the concept of change
management;
8. Business constraints - Business strategies, Organizational structure, Businessresources;
9. Innovation strategies
10. Business process improvement
11. Innovation opportunities
12. Evaluation of innovations

Seminars:
1. Introduction to innovation management
2. Innovation audit in the selected company
3. Analysis of innovation opportunities and identification of barriers in the fieldof Innovation implementation
4. Implementation of innovation opportunity (Lean Change Canvas)
38

MSc in Business Administration
first year

5. Presentation of the semester project
Study literature:

1. HAVLÍČEK, Karel. Innovation Strategy of the Czech Republic 2019-2030. Prague:
Government of the Czech Republic, [2019]. ISBN 978-80-7440-241-8.
2. MOULAERT, Frank a Diana MACCALLUM. Advanced introduction to social innovation.
Cheltenham: Edward Elgar Publishing, [2019]. Elgar advanced introductions. ISBN
978-1-78536-039-8.
3. RIGGS, William, ed. Disruptive transport: driverless cars, transport innovation and thesustainable city of tomorrow. London: Routledge, Taylor & Francis Group, 2019.
Routledge equity, justice and the sustainable city series. ISBN 978-1-138-61316-4.

39

MSc in Business Administration
first year

MANAGERIAL ACCOUNTING (EUED5E)
Department of Trade and FinanceFaculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Enikő Lőrinczová, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
48

Objective and general description:
The aim of the course is to provide knowledge in the field of internal and managerial
accounting as a source of informationand to explain its irreplaceable role in the management of business entities. The
course deals with the organization of internal accounting, the classification of costs
from various perspectives and their management by line of performance and by
departmental and responsibility, calculations, determination of internal prices, budgets
and decision-making tasks with respect to the accounting presentation.

Lectures:
1. Characteristics of financial, managerial and cost (internal) accounting. Tasks ofmanagerial accounting. Aspects of cost breakdown. Organization and focus of internal
accounting - single-circuit and double-circuit accounting system.
2. Classifying expenses by function and by nature. Profit or loss statement by function
and by nature breakdown of costs. Reporting changes in own inventories and selling
expenses.
3. Cost model in a linear course of costs. Methods for determining the fixed and variable
components of costs. Turning point.
4. Evaluation of production variants during volume and assortment changes.
5. Short-term decision tasks of CVP. Prerequisites for solving short-term decision tasks.
6. Calculations - direct and indirect costs. Indirect cost allocation methods. Types ofcalculation formulas. Internal price.
7. Calculation of full and variable costs. The effect of the level of valuation of own
inventories on the economic result and income tax.
8. Calculation system. Preliminary calculations. Methods of final calculation in combined
and non-combined production. Calculations in agriculture.
9. Organizational and economic structure of the company. Budget, methods of creating
budgets. Budget income statement. Cash flow budget.
10.Long-term decision-making tasks.

40

MSc in Business Administration
first year

Study literature:
1. DRURY, C. Management and Cost Accounting. London: Cengage learning EMEA. 2018,
512 s., ISBN-13: 978-1473749054.
2. HILTON R., W., Platt D., E. Managerial Accounting: Creating Value in a Dynamic
Business Environment. McGraw-Hill Higher Education. 2016. ISBN 978-1259569562.

41

MSc in Business Administration
first year

MARKETING COMMUNICATION STRATEGY (ERE3KE)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Stanislav Rojík Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The objective of the subject is to introduce elements and principles of the
management of the marketing communication strategy. The lectures are aimed attheoretical knowledge, developing analytical and synthetic thinking in the area of thecommunication marketing mix, including modern communication mix tools. The
content of seminars is training of marketing skills in planning, leading, and evaluationof the marketing communication strategy.

Lectures:
1. The importance, development, function, tools of communication in marketing
2. Collection and analysis of Mkt. data, Strategy and objectives in Mkt communication,
Role of segmentation, targeting, positioning in the development of marketing strategy
3. Role of advertising in marketing communication strategy
4. Direct marketing and personal sales in marketing communication strategy
5. Sales Promotion and PR in marketing communication strategy
6. Modern Mkt. communication tools in marketing communication strategy

Seminars:
1. Structure of the Mkt communication strategy
2. Split into teams (for team projects)
3. Planning, leading and setting Mkt communication strategy
4. Situation analysis of the business focusing on the current state of Mkt. communication
strategy
5. Analysis of Mkt. tools in Mkt. communication strategy
6. Application of Advertisement in Mkt communication strategy
7. Application of tools Direct marketing and Personal selling in Mkt communication
strategy
8. Application of PR in Mkt communication strategy
9. Application of tools Sales Promotion in Mkt communication strategy
10.Applying modern tools in Mkt communication strategy
11.Managing, budgeting and evaluating Mkt communication strategy
12.Defending team projects

42MSc in Business Administration
first year

Study literature:
1. Kotler, P. and K. L. Keller, Marketing management, 15th, Pearson Education. 2015.
ISBN: 9781292092621
2. Rossiter, J.R., Percy, L., Bergkvist, L. Marketing Communications: Objectives,
Strategy, Tactics. Sage. 2018. ISBN: 9781526452184

43

MSc in Business Administration
first year

BANKS AND STOCK EXCHANGES (EUED3E)
Department of Trade and FinanceFaculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Lubomír Civín, CSc., MBA
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The course provides a comprehensive overview of the various activities of investmentbanking, operation, organization and regulation of capital markets. At the same time,
it clarifies the principles of financial investment, defines investment instruments andtrading in them on organized and unorganized financial markets.

Lectures:
1. Financial system - financial markets and money.
2. Investment banking. Investment transactions.
3. Securities I.
4. Securities II.
5. Decision-making of investors in financial markets
6. Bond market and their evaluation, behavior of stock prices - stock analysis.
7. Investment and mutual funds.
8. Pension funds and other forms of collective investment
9. System of securities contracts and securities conversions.
10.Evidence of securities. Regulation of financial markets
11.Exchange and over-the-counter markets
12.Financial derivatives

Seminars:
1. Financial system - financial markets and money. The concept of investment banking.
Securities agreements.
2. Investment transactions. Securities I. - the concept of securities, classification andlegal regulation of securities in the Czech Republic. Stockbrokers.
3. Securities II. - characteristics of shares, bonds, mortgage bonds, unit certificates,
characteristics of bills of exchange, checks, check systems, securities securities.
Central Depository of Securities.
4. Investment and mutual funds. Pension funds and other types of collective investment.
5. Decision-making of investors in financial markets. Bond market and their evaluation,
stock analysis.
6. Exchange markets and over-the-counter markets. Futures and financial derivatives.

44MSc in Business Administration
first year

Study literature:
1. Robert E. Wright: Finance, Banking, and Money (v. 2.0) URL:
https://biz.libretexts.org/Bookshelves/Finance/Book%3A_Finance%2C_Banking%2C_
and_Money45

MSc in Business Administration
first year

BUSINESS IS (ETEB8E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Edita Šilerová, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The course Business Information Systems is focused on the use of an integrated
business information system to increase the competitiveness of the company.
Students will gain theoretical knowledge and practical experience in using modular
solutions for business. Exercises following the lectures will create an environment forstrengthening skills, especially the extension to the use of data, information andknowledge in individual modules. In the teaching of the subject, emphasis is placed on
teamwork, the correct setting of roles in building and operating an information
system. The main attention is focused on the principles of applications in the categoryof Enterprise Resource Planning (ERP) modules, their functionality and relationships
with other enterprise applications, namely Supply Chain Management (SCM),
Customer Relationship Management (CRM) and Business Intelligence (BI). Part of thecourse are called lectures.

Lectures:
1. The importance and influence of information systems on increasing thecompetitiveness of the company
2. Business information system - characteristics of ERP - principles and possibilities ofusing ERP
3. Enterprise Resource Planning - modularity and functionality.
4. Management information systems and their use in business management.
5. Strategic information systems (Executive Information System) - processing of internaland external data
6. Importance of CRM module for business practice - characteristics of CRM andprinciples of integration with ERP
7. Importance of SCM module for business practice - integration of ERP and SCM and
CRM
8. Use of data and information from ERP, CRM and SCM, their data outputs to BI
9. Basic principles of Business Intelligence - BI application areas, effects of BI
applications, main BI functionality
10.Principles of using BI for enterprise resource management
11.Evaluation of IS / ICT effects - benefits of information systems change, economic
efficiency of IS / ICT implementation
12.Audit of information systems and its use for the implementation of information
systems of the company

46

MSc in Business Administration
first year

Study literature:
1. Šilerová, E.; Hennyeyová, K.: Informační systémy v podnikové praxi, 2.vyd.
Praha: PowerPrint, 2017, 153s., ISBN 9788075680655
2. Voříšek, J. Strategické řízení informačního systému a systémové integrace.
Vyd. 1. Praha: Management Press, 2006, 323 s. ISBN 80-859-4340-9.

47

MSc in Business Administration
first year

REAL ESTATES ECONOMICS (EEEZ5E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Petr Procházka, MSc., Ph.D
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the study of the subject Real Estate Economics is to acquaint students withthe problems of the functioning of the real estate market with all its specifics. The
following is based on the financial analysis of real estate, then on the analysis ofspatial and analysis of assets with the use of methods of real estate analysis. The
basic forms of study are lectures, seminars, case studies and field trip to explore
Prague real estate.

Lectures:1. Introduction to the real estate market, basic elements and actors of the real estatemarket.
2. Spatial analysis for market segments.
3. Residential real estate
4. Office real estate
5. Shopping center
6. Effective factors
7. Legal management of real estate in the Czech Republic
8. Real estate and finance
9. Developer projects
10. Real Estate Cadastre
11. Asset management
12. Facility a property management

Seminars:
1. Introduction to the problem
2. Spatial analysis
3. Analysis of assets
4. Market modeling 1
5. Market modeling 2
6. Project48

MSc in Business Administration
first year

Study literature:
1. KOLBE, P. T. Real Estate Finance. 2003. ISBN 0793165938
2. LARSEN, J. E. Core Concepts of Real Estate Principles and Practices. 2003.
ISBN 0471465453

49

MSc in Business Administration
Programme syllabi – Second year฀50

MSc in Business Administration
second year

MARKETING MANAGEMENT (ERE1BE)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Stanislav Rojík Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
Students will be familiar with basic principles of marketing management. The course
participants should be able to use market analyses, and bring out their own results.
They are supposed to be able to apply this knowledge, and be able to create acompany marketing strategy, plan and campaign.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.

10.

Introduction to Marketing
Evolution of Marketing concepts
External marketing environment (PESTLE Analysis, Porter´s model, …)Internal marketing environment (Marketing mix - 7P)
Marketing communication mix
Marketing segmentation, STP Process
Product life-cycle, Marketing research,Marketing plan, Marketing ethics
Consumer behaviour
Current trends in Marketing

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

51

Introduction of projects, grouping
Company analysis
External marketing environment analysis (PESTLE Analysis, Porter´s model, …)Internal marketing environment analysis (Marketing mix - 7P)
Marketing communication analysis
STP analysis, target groupsMarketing campaign
Marketing planning and budgeting
Defense of Marketing team projects
Defense of Marketing team projects

MSc in Business Administration
second year

Recommended:
1. KOTLER, P. -- KELLER, K L. Marketing management. Harlow: Pearson, 2015. ISBN
9781292092621.
2. Aaker, D.; Aaker on Branding: 20 Principles That Drive Success. 2014.
ISBN: 978-1-61448-832-3
3. Johnsen, M. Multilingual Digital Marketing: Managing for Excellence in Online
Marketing. 2017. ISBN: 9781542831994

52

MSc in Business Administration
second year

STRATEGIC MANAGEMENT (ERE1DE)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Prof. Ing. Ivana Tichá, Ph.D.
Prof. Dr. Brechbühler Peskova Marie
Autumn semester
Masters
5.0
written and oral
4-point scale
36
none

Objective and general description:
The course focuses on the development of students understanding and skills
advancement in the area of strategic management principles. By combining various
approaches the course develops students ability to solve complex problems on thelevel of businesses and corporations. The course also develops presentation skills ofstudents, their ability to formulate their own opinions and defend these within thescope of professional discussions. The course provides for independent student work
combining both individual and teamwork, it emphasises the work with information
starting from collection of data through data and information processing andinterpretation. The course leads students towards consistent use of strategic
management principles in relation to key external factors affecting business
operations.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

53

Course Introduction – What is Strategic Management?
Mission, Goals, Objectives
External Environment Analysis I.
External Environment Analysis II.
Internal Environment Analysis I.
Internal Environment Analysis II.
Strategy Formulation - Business Level
Strategy Formulation - Corporate Level
Strategy Implementation
Strategic Leadership
International Strategy
Closing Session - Wrap up

MSc in Business Administration
second year

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction, Course guidelines, short exercise
Course Assignment - Real Life Case Study
Teamwork - part I
Tutorials
Team presentations - part I
Teamwork - part II
Tutorials
Team presentations - part II
Teamwork - part III
Tutorials
Team presentations - final
Closing session

Study literature:
1.
2.

Miller, A. Strategic Management, Irwin/McGraw-Hill, 1998
Collis, D.J., Montgomery, C.A. Corporate Strategy A Resource Based Approach,Irwin/McGraw-Hill, 1998
3. Stacey, R. Strategic Management and Organisational Dynamics, Pitman
Publishing, 1993
4. Harvard Business Review
5. Strategic Management Journal
6. Ticha, I. Strategic Management (study text), PEF ČZU Praha, 2005
7. Fitzroy, P., Hulbert, J. Strategic Management Creating Value in Turbulent Times
8. Tomposn, J. L. Strategic Management. Thomson Learning, United Kingdom 2001
9. Hitt, M.A., Ireland, R.D., Hoskisson, R. E. Strategic Management competitivenessand globalization. Sauth-Western College Publishing, USA 2001
10. Daft, R. L. Management. Thomson Learning, Ohio USA 2004
11. Fitzory, P., Hulbert, J. Strategic Management creating valve in turbolent times.
John Wiley a sons, Inc., UK 2005
12. Pitts, R.A., Lei, D. Strategic Management Building and Sustaining Competitive
Advantage, South-Western College Publishing, 2000

54

MSc in Business Administration
second year

MARKETING RESEARCH (ERE1CE)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Stanislav Rojík, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36
none

Objective and general description:
Students will be familiar with basic principles, algorithm and methods of an appliedmarketing research. The course participants should be able to use market research,
and work with the results. They are supposed to be able to apply this knowledge, andbe able to create a marketing research for business.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Introduction to Marketing research
The Research Process
Marketing Information System
Secondary data sources and Database Development
Quantitative and Qualitative Marketing Research
Descriptive and Exploratory Research
Causal Research
Sampling: Design in Marketing Research
Questionnaire Design
Coding and Preparing Data for Analysis and Data Analysis

Seminars:
1. Introduction of projects, grouping,
2. Team set up, Company marketing analysis
3. Marketing research and its role in frame of Marketing management
4. Methodology of marketing research, methods of data gathering
5. Secondary analysis of external marketing environment
6. Secondary analysis of internal marketing environment
7. Questionnaire design
8. Preparing Data for Analysis
9. Mandatory consultation
10. Defense of Marketing team projects
11. Defense of Marketing team projects

55MSc in Business Administration
second year

Study literature:
1. BRADLEY, N. Marketing research: Tools and Techniques. 2013. ISBN: 978-0-19965509-0
2. Wiid, J., DIGGINES, C. Marketing research. 2010. ISBN: 978-0-70217-744-6
3. KOTLER, P. -- KELLER, K L. Marketing management. Harlow: Pearson, 2015. ISBN
9781292092621.
4. Johnsen, M. Multilingual Digital Marketing: Managing for Excellence in Online
Marketing. 2017. ISBN: 9781542831994

56

MSc in Business Administration
second year

BUSINESS INFORMATION SYSTEMS (ETEA5E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Miloš Ulman, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36
none

Objective and general description:
This course provides an introduction to Business Information Systems focus on
Business Intelligence, including the processes, methodologies, infrastructure, andcurrent practices used to transform business data into useful information and support
business decision-making. Current Business Information Systems requires
fundamental knowledge in data storage and retrieval, thus this course will review
logical data models for both database management systems and data warehouses.
Reporting for business managers, visualization, and statistical analysis along with
reporting options such as management dashboards and balanced scorecards will becovered.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

57

Fundamental Concepts of Information Systems
Business Data Management
Introduction to Database Systems
Business Intelligence
Data Warehouse and Data Marts
Business Performance Management
Data Visualization and Report Design
Competitive Intelligence
Business Data Mining
Business Technology Trends -- Big Data, Open Data

MSc in Business Administration
second year

Seminars:
1.
2.
3.
4.

Select a different business information system platform
Information System Analysis in real business organisation
Characteristics Of A Company - Company information
Characteristics Of A Company - Scope of business, Company size and Basic
economic indicators
5.
Information Strategy - Information Strategy goals
6.
Information Strategy - Initial state (Evaluation of the state IS/ICT in company)
7.
Information Strategy - Specification and plan for implementation of a new IS.
8.
Description of selected information system
9.
Description of selected information system
10. Presenting complete business information solution

Study literature:
1.

2.
3.
4.
5.

58

COKINS, G. Performance Management : Integrating Strategy Execution,
Methodologies, Risk, and Analytics. Hoboken, NJ, USA: John Wiley & Sons,
2010.
INMON, W. H. Building the data warehouse. John wiley & sons, 2005.
MORGAN, A J. Business rules and information systems : aligning IT withbusiness goals. Boston: Addison-Wesley, 2002. 348 s. ISBN 0-201-74391-4.
MOSLEY, M., et al. DAMA guide to the data management body of knowledge.
Technics Publications, 2010.
SHARDA, R.; ARONSON, J. E.; KING, D. Business intelligence: A managerial
approach. Upper Saddle River: Pearson Prentice Hall, 2008.

MSc in Business Administration
second year

INTERNATIONAL ACCOUNTING STANDARDS (EUEB8E)
Department of Trade and Accounting
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Marta Stárová, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36
none

Objective and general description:
The aim of the course is to inform students about the international aspects of financial
accounting and to teach them classification, measurement and reporting of items
according to the International Accounting Standards IFRS as the worldwide
harmonization instrument. Classes are focused on classification, measurement andrecording of long-term and short-term assets by the moment of recognition, use,reporting date, and disposal, and further on measurement and recording of liabilities
when incurred, used and by the reporting date. Attention is paid to expenses (andlosses) and revenues (and gains) and the preparation of financial statements
according to IFRS, including mandatory disclosure of information about the company.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

59

World accounting harmonization. Conceptual frame of preparing andpresentation of financial statements according to IAS/IFRS.
Financial statements according to IAS/IFRS.
Long-term tangible and intangible assets (description, classification andrecognition).
Long-term tangible and intangible assets (evaluation and depreciation).
Borrowing costs.
Leases, inventories, biological assets and agricultural production.
Revenues and gains. Construction contracts.
Payables, provisions and contingent liabilities.
Cash, receivables and financial assets.
Own equity. Expenses and revenues and income tax (deferred tax).
Grants and government supports. Events after the end of reporting period.
Changes in accounting estimation, fundamental errors. Foreign exchange
differences.
Interim financial reporting. Company combinations.

MSc in Business Administration
second year

Seminars:
1.
2.
3.
4.
5.
6.
7.

Content and structure of basic financial statements. Recognition of basic
financial statements items.
Revaluation of long-term fixed assets, depreciation (amortization).
Leases. Inventories.
Operating expenses by function and by nature.
Revenues and gains. Construction contracts.Borrowing costs.
Payables, provisions and contingent liabilities. Cash, receivables and financial
assets.
Equity. Pass-eligible.

Study literature:
1.
2.
3.
4.

5.
6.

60

HINKE, Jana. Účetní systém IAS/IFRS. Praha Alfa nakladatelství (Kernberg
Publishing), 2007. 190 str. ISBN 978-80-903962-2-7.
DVOŘÁKOVÁ, Dana. Finanční účetnictví a výkaznictví podle mezinárodních
standardů IFRS. Praha Comp.Press, 2011. 327 str. ISBN 978-80-251-3652-2.
BOHUŠOVÁ, Hana. Harmonizace účetnictví a aplikace IAS/IFRS. Praha ASPI,
2008. 307 str. ISBN 978-80-7357-366-9.
JÍLEK, Josef; SVOBODOVÁ, Jitka. Účetnictví podle mezinárodních standardů
účetního výkaznictví 2012. 2.vyd. Praha Grada Publishing, 2012. 448 str. ISBN
978-80-80-7357-366-9.
KRUPOVÁ, Lenka a kol. IFRS Mezinárodní standardy účetního výkaznictví Aplikace podnikové praxi. Praha VOX, 2009. 804 str. ISBN 978-80-86324-76-0.
ŠRÁMKOVÁ, Alice; JANOUŠKOVÁ, Martina. Mezinárodní standardy účetníhovýkaznictví - praktické aplikace, Institut certifikace účetních, Praha 2009. 291
str. ISBN 978-80-86716-61-9.

MSc in Business Administration
second year

LOGISTICS (ERE1AE)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

doc. Ing. Jaromír Štůsek, CSc.
Spring semester
Masters
4.0
written and oral
4-point scale
36
none

Objective and general description:
The course is oriented to the area of logistics management of tangible and intangible
flows in logistics chains. Represents logistics as a cross-discipline with synergic effects
in the management of supplier-customer relations in order to ensure the effectivenessof both for customers and for each participant. Logistics is part of the process
management hodnototvorným result. They are prerequisites for designing supply
chains to ensure maximum customer satisfaction, efficient logistics performance andoptimize the costs of management of logistic processes.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

The concept logistic. Trendy concept in logistics.
Methods of logistics.
Commercial assortment.
Logistic routes of goods and realisation of trade logistic systems.
Purchase in logistic conception.
Systems of warehousing and completion of delivery.
Stock function in logistic system.
Passive elements in logistics
Passive elements in logistics
Passive elements in logistics
Active elements in logistics.
Transportation logistics

Seminars:
1.
2.
3.
4.
5.
6.

Introductory seminar.
Forecast demand. Calculation of stores.
Inventory control system. Economic order quantity.
Logistics chain. Passive and active elements.
Controlling Logistics
Presentation project. Pass eligible.

Study literature:
1. BOWERSOX, D. J., CLOSS, D. J. Logistical Management The Integrated Supply

61

MSc in Business Administration
second year

Chain Process. New York The McGraw - Hill 1996. ISBN 0-07-006883-6
2. DOUGLAS, L. STOCK, J.R., ELLRAM, L. Logistika. PrahaComputer Press 2000. ISBN
80-7226-221-1
3. PERNICA, P. Logistický management. PrahaRADIX, 1998. ISBN 80-86031-13-6
4. PERNICA. P. Logistika pro 21 století. Praha Radix s.r.o, 2004. ISBN 80-86031-594
5. SCHULTE, Ch. Logistika. Praha Victoria Publishing, 1994
6. ŠTŮSEK, J. Logistický management. Praha, ČZU, 2005. ISBN 80-213-1259-9
7. ŠTŮSEK, J. Řízení provozu v logistických řetězcích. Praha C.H.Beck, 2006. ISBN80-7179-534-8

62

MSc in Business Administration
second year

STRATEGY OF INFORMATION SYSTEMS(ETEA6E)

Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Miloš Ulman, Ph.D.
Spring semester
Masters
4.0
written and oral
4-point scale
36
none

Objective and general description:
This course deals with the principles of information systems and the relationshipbetween the global business strategy and the company's information strategy.
Particular attention is paid to the relationship between information systems and thestrategic layer of enterprise management, and approaches to solving problems
associated with information systems designed for the strategic level of enterprisemanagement.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Human & information, information in business practice
Systemic view of organizations, phenomenon of informatics
Strategy of organisation
Management system and information system
Interactions of business model and IS strategy
Examples of successful business models and information strategies
Technological progress versus business practices
Requirements for IS and business intelligence
Building a business strategy in line with IS development
Challenges and risks of current developments, IS trends

Seminar:
1.
2.
3.
4.
5.

63

Introduction into an enterprise information system for a company
Sales and Distribution processes
Financial Accounting & Controlling processes
Technology advancements and innovations - case study
Big Data and dashboards

MSc in Business Administration
second year

Study literature:
1.

2.
3.
4.

64

MINELLI, Michael; CHAMBERS, Michele; DHIRAJ, Ambiga. Big data, big
analytics:
emerging business intelligence and analytic trends for today's
businesses. John Wiley & Sons, 2012.
MORGAN, Tony. Business rules and information systems: aligning IT withbusiness goals. Addison-Wesley Professional, 2002
SIEGEL, Eric. Predictive analytics: The power to predict who will click, buy, lie,or die. John Wiley & Sons, 2013.
TYRYCHTR, J., VASILENKO, A. Business Intelligence in Agribusiness Fundamental Concepts and Research. 1st ed. Brno :Konvoj, 2015. 80 pp. ISBN 978-80-7302-170-2.

MSc in Business Administration
second year

EVALUATION OF ENTREPRENEURIAL ACTIVITIY (EEEI5E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Karel Malec, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36
none

Objective and general description:
Students will be familiar with main groups of stakeholders, their motivation and theanalyses of financial statements. They are supposed to be able to apply thisknowledge, and be able to determine the company value, strengths and weaknesses.
The course participants should be able to use the discussed approaches, and analyses,
and bring out their own results.

Lectures:1. Introduction to the FSA, stakeholders, sources of information
2. Business assets, capital conversion cycle, depreciation
3. Equity and Liability, debts and interests, annuity
4. Present and Future Value, financial leverage, liquidity
5. Income statement, revenues and expenses
6. Cash flow, break-even point
7. Technical Analysis; horizontal and vertical
8. Methods of decomposition of given indicators, Du Pont Scheme
9. Business value and stocks
10. Fundamental Analysis of the company and stock market priceSeminars:
1. Searching key information and preparation for the project
2. Gathering the data, CCC calculation
3. Examples of debts and interests calculation
4. Leasing and comparison with the other alternatives of financing
5. Cost calculation formula, revenues and profit calculation
6. Cash flow; direct and indirect method, BEP calculation
7. Composed indicators of the technical analysis
8. Du Pont scheme application for selected companies
9. Stock intrinsic value
10. Project presentation and discussion

65MSc in Business Administration
second year

Study literature:
1. MULFORD, Charles W. a Eugene E. COMISKEY. The Financial Numbers Game: Detecting
Creative Accounting Practices. Hoboken, NJ: John Wiley, 2011. ISBN 9780470495315.
2. ITTELSON, Thomas R. Financial statements: a step-by-step guide to understanding
and creating financial reports. Rev. and expanded ed. Franklin Lakes, NJ: Career
Press, c2009. ISBN 1601630239.
3. FRIDSON, Martin S. a Fernando ALVAREZ. Financial statement analysis: apractitioner's guide. 3rd ed., University ed. New York: J. Wiley, c2002. Wiley
finance series. ISBN 0-471-40917-0.
4. BOGLE, John C. The little book of common sense investing: the only way toguarantee your fair share of stock market returns. 10th anniversary edition,
updated & revised. Hoboken, NJ: Wiley, [2017]. ISBN 1119404509.
5. SWENSEN, David F. Unconventional success: a fundamental approach to personal
investment. New York: Free Press, c2005. ISBN 9780743228381.

66

MSc in Business Administration
second year

STRATEGIC MARKETING (ERE1EE)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Stanislav Rojík Ph.D.
Spring semester
Masters
4.0
written and oral
4-point scale
36
none

Objective and general description:
The goal is to enhance knowledge and completion of required courses and literature to
the ability to handle the managerial skills of strategic marketing management.
Teaching is based on the use and development of knowledge of related subjects
through lectures, seminars and tutorials on cases from practice.

Lectures:
1.
2.
3.

4.
5.

67

Introduction to marketing management, its significance and functions. Marketingstrategies.
Strategic marketing management processes, strategic marketing planning
processes.
Internal marketing strategies preliminaries analysis, potential objectification,
establishing and maintaining competitive advantage, co-operational approaches,marketing audit functions.
Formulation of suggested marketing strategies.
Orientation in marketing strategy approaches in accordance with: life cycles,
product X service,market types, innovations, trade marketing,brandmarketing,turbo, tele ... e-marketing, direct marketing,marketing strategies inaccordance with customer

MSc in Business Administration
second year

Seminars:1.

Initial training , organization and modalities of exercise, divided into teams ,entering separate essay and the project team
2. Approval of the project focus on the real subject - see www.justice.cz / OR - Basic
information about the company + balance sheet, income statement , annual
report, audit report etc.
3. Assets and capital structure of the company , the results of business - financial
health.
4. Analysis of internal assumptions and evaluation of entrepreneurial activity current analysis and prediction of essential components.
5. Characteristics of the external business environment - prediction
6. Macro level ( global : global trends , EU : legislation , subsidies , regulation ,locale : GDP , inflation , taxes , interest rates , technology , mobility,
demographics , etc.)
7. Confrontational SWOT matrix - the basis for strategy creation.
8. Inspection day projects.
9. Market business objectives , marketing objectives, marketing strategy proposal(MM) , action programs , finance + budgets.
10. Consulting projects.
11. Pass-eligible. Defense projects
12. Pass-eligible. Defense projects

68MSc in Business Administration
second year

69

MSc in Economics and Management
Programme syllabi
70MSc EMN PROGRAMME SYLLABIFIRST YEAR
AUTUMN SEMESTER
Sectoral Economics (EEE63E)
Public Economics (EEE10E)
Business Management (EREZ5E)
Applied Econometrics (EEEX1E)
Advanced Methods of Social Research (EHE96E)
ICT for Economists (ETEB7E)
Introduction to Study (EXE31Z)

73
75
77
78
80
82
84

SPRING SEMESTER
Sustainable growth and Economic Policies (EEEX2E)
Human Resources Management (ERE25E)
Business Statistics and Data Mining (ESEA9E)
IT for e-Business (ETE44E)
Accounting (EUE01E)
Decision Support Systems (EAE24E)
Advanced Environmental Economics (EEEX5E)
International Economics (ENE60E)
Psychology Of Organisation Behaviour (EPE16E)

85
87
89
90
92
94
96
98
100

SECOND YEAR
AUTUMN SEMESTERWorld Economy (EEEA1E)
Marketing (EREB2E)
EU Integration (EEEE1E)
Management Information Systems (EIE18E)
Psychology of Organisation and Behaviour at Work (EPE16E)
Trade Theory and Foreign Trade (EEEE2E)
Statistical Seminar (ESE23E)
Co-operative Business (ERE32E)
Diploma Thesis Seminar (EEEB4E)

103
105
107
109
111
113
115
117
119

SPRING SEMESTER
Economics of Enterprises (Managerial Economics) (EEE46E)
Strategic Management (EREB4E)
Law in EU (EJE21E)
Computer Security (ETE45E)
Business Strategy (ERE27E)
International Finance (ENE34E)
Macroeconomic Analysis (EEEE3E)
Social Economy (EEEE4E)

71

121
123
125
127
129
132
134
136

MSc in Economics and Management
Programme syllabi – First year72

MSc in Economics and Management
first year

SECTORAL ECONOMICS (EEE63E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Jiří Mach, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36
General micro/macro economics

Objective and general description:
The course is designed to provide graduates with an overview of the basic economic
aspects of the various sectors of the national economy in general and specifically with
an emphasis on the agriculture and food industry, starting with a definition,
description of the level and competitiveness of the sector, the production structureand ending with a search for the main forces affecting the sector. It deals in particularwith the different factors of production at sectoral level (capital, labour, land), theirmobility, quantitative and qualitative assessment and the market, especially at EU
level with examples in individual national economies. Particular emphasis is placed onunderstanding cost categories, economic efficiency, interpretation of KPIs, nonproductive functions of industries, sustainability and environmental aspects of theeconomy.

Lectures:1.

Position and interrelations of sectors in national economy. Production factors ingeneral. Factor mobility. Land evaluation methods. Specifics of land market.
2.
KPI in agricultural and non-agricultural sectors. Unconventional use of
agricultural products.
3.
Importance of the inputs in individual sectors, example of fertilizing.
4.
Commodity vertical - division, definition of demand-supply mechanisms, partial
market and its equilibrium.
5.
Main scope of agricultural sectors – crop and animal production, definition of afood-chain.
6.
Basic economic terms of production a processing of products. Costs as an
economic category and cost calculations.
7.
Influence of suppliers and purchasers/customers in sectors. Main channels
through which sectoral growth contributes to general economic growth.
8.
Market driving force; price transmission in the commodity vertical.
9.
Measuring the shares of individual parts in the food-chain.
10. Investment dynamics and capital formation in individual sectors.
11. EU food and drink industry - sectoral point of view (case study). Economic
effects of excise duties.
12. Energies and Energy sector - main commodities, drivers and trends (casestudy). Carbon neutral sectors.

73

MSc in Economics and Management
first year

Seminars:
1. Introduction to the course: program, demands, setting topics for the semestralproject. Computing share of individual sectors in the GDP and economic KPI inpractice.
2. Specifics of cost calculations in agribusiness.
3. Specifics of trade with the commodities – futures market example, cereals casestudy.
4. Energy trading examples and computation, WTI crude oil negative prices in2020.
5. Computing of economics of processing of raw material shares of main players infood chains cereals case study.
6. Influences of the EU policies in production and processing of agricultural andnon-agricultural commodities. Project presentation and evaluation.

Study literature:
1. COLLIGNON, S., ESPOSITO, P.: Competitiveness in the European Economy.
Routledge Studies in the European economy, Routledge & CER, 2014. ISBN: 9780415-71232-3
2. GEMAN, H.: Commodities and Commodity Derivatives: Modeling and Pricing for
Agriculturals, Metals and Energy. John Wiley & Sons., U.K., 2009. ISBN: 978-0470-68773-4
3. MALERBA, F.: Sectoral Systems of Innovation: Concepts, Issues and Analyses ofSix Major Sectors in Europe. Cambridge University Press, 2004. ISBN: 978-052183321-9
4. MAS, M., STEHRER, R.: Industrial Productivity in Europe. Growth and Crisis,
Edward Elgar, 2012. ISBN: 978-0857932099
5. NISSANKE M., MAVROTAS G.: Commodities, Governance and Economic
Development under Globalization, Palgrave Macmillan, USA 2010. ISBN 978-1349-30116-4
6. TVALCHRELIDZE, A., G.: Economics of Commodities and Commodity Markets,
Nova Science Publishers, Inc., 2013. ISBN 978-1-622-57786-6

74

MSc in Economics and Management
first year

PUBLIC ECONOMICS (EEE10E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Doc. Ing. Irena Benešová, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36
General micro/macro economics

Objective and general description:
The aim of subject is to acquaint students with problems of functioning of the public
sector. The emphasis is placed on the significance of public sector in market economy,
from an economical viewpoint as well as viewpoint of meeting the needs of production
subjects and citizens. Students extend their knowledge of welfare economics andexamine the motivation behind government intervention in the economy.The subject
explains the mechanisms of collective choice and income redistribution and explores
the theory of taxation. Students enhance their ability to distinguish between different
types of taxations. A special attention is paid to a state budget and public
expenditures.

Lectures:1.
Welfare Economics
2.
Market Failure
3.
Economic principles of modern state
4.
Public goods - introduction
5.
General and partial equilibrium for public goods
6.
Public expenditures. Effectiveness and efficiency of public expenditures.
7.
Fiscal decentralization
8.
Public budgeting systems. Budgetary income and expenditures.
9.
Fiscal imbalance, deficit and debt
10. Introduction to the stabilization policy. Conflict between economy and policy.
11. Optimum taxation: Social aims and tax incidence
12. Social policy and redistribution of income
Seminars:
1. Institutional structuture of the public sector
2. Public Choice
3. Education
4. Health
5. Evaluation of public expenditures
6. Poverty, inequality and redistribution75MSc in Economics and Management
first year

Study literature:
1. Auerbach, A. J. a Feldstein, M. 2002. Handbook of Public Economics Volume 4. 1.
Amsterdam North-Holland Elsevier, 2002. stránky 1787 - 2430. 0-444-82315-8.
2. Backhaus, J. G. (2012): Handbook of the History of Economic Thought: Insight on
the Founders of Modern Economics. Springer. DOI 10.1007/978-1-4419-8336-7.
3. Bailey, S. J. 2004. Strategic Public Finance. New York Palgrave Macmillan, 2004. p.
288.
4. Baldwin, R., Cave, M. and Lodge, M. (2012): Understanding Regulation Theory,
Strategy and Practice. Part I: Fundamentals. 2nd edition. Oxford University Press.
ISBN: 978-0-19-957609-8)
5. Huber, Juergen, Martin Shubik, and Shyam Sunder. 2018. “Financing of Public
Goods through Taxation in a General Equilibrium Economy: Experimental
Evidence.” Journal of Economic Behavior and Organization 148: 171–88.
6. Hyman, D. N. (2008): Public Finance: A Contemporary Application of Theory to
Policy. Chapter 4: Public Goods. 9th edition. South-Western. ISBN: 978-0-32453735-2.
7. Juravle D. Sustainability of Public Finance: Eastern Europe Countries Case. 2019.
Journal of Public Administration, Finance & Law;(16):97-105.
8. Kotera, Go, and Keisuke Okada. 2017. “How Does Democratization Affect theComposition of Government Expenditure?” Journal of Economic Behavior &Organization 137: 145–59.
9. Musgrave, R. A., Musgrave, P. B. (1989): Public Finance in Theory and Practice.
Chapter 1: Fiscal Functions: An Overview. 5th edition. McGraw-Hill. ISBN: 0-07100227-8.
10.Rosen, H.S., Gayer, T. (2010): Public Finance. Chapter 3: Tools of Normative
Analysis. 9th Edition. McGrawHill. ISBN: 978-007-126788-5.

76

MSc in Economics and Management
first year

BUSINESS MANAGEMENT (EREZ5E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Richard Selby, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36
Fundamentals of Management; Fundamentals of
Accounting

Objective and general description:
The subject focuses on variety of issues related to managing business with a strongemphasis on provision of deep understanding the complexity current businesses arefacing to. The teaching approach adopt lecturers (including guest lectures), seminars,
teamwork on case studies, business games and writing business reports.

Education Plan:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Current business environment
Ethics, social responsibility and sustainability
Managing and performing
Managerial decision making
Organisational structure and change
Human resource management and labour relations
Diversity in organizations
Work motivation for performance
Managing teams
Managing marketing and customer care
Managing technology and innovations
International business management

Study literature:
1.
Ronald J. Ebert, Ricky E. Griffin: Business Essentials: Global Edition, 12th
Edition, Pearson

2.

77

Samuel C. Certo, S. Trevis Certo: Modern Management, 2020, Pearson

MSc in Economics and Management
first year

APPLIED ECONOMETRICS (EEEX1E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Prof. Ing. Lukáš Čechura, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
48
Micro- and Macroeconomics, Mathematics and Statistics

Objective and general description:
The subject provides an introduction into econometric modelling. Students gain
knowledge about the most important elements of econometric analysis and they
practice it on different examples. The subject starts with the theory about linear
regression model (specification, assumptions, estimation, generalized LRM,
verification of LRM) and its empirical application. Then, the multiple-equation models
are introduced and empirically applied. In the empirical analysis the students practise
ex-post analysis, simulation and forecasting on different economic phenomena.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.

Econometrics model and this construction
Linear Regression Model (LRM) - content, assumptions, estimation (OLS, ML).
Generalized LRM, heteroscedasticity, autocorrelation, multicolinearity
Testing of LRM assumptions; GLSModel dynamization; dummy variablesMultiple-equation models; SUR
Simultaneous equation models
Panel data models - REM, FEM
Application:time series - price analysis SW Gretl - estimation, tests andinterpretation
10. Application:time series - consumer analysis - SW Gretl - estimation, tests andinterpretation
11. Application:time series - productivity and efficiency analysis SW Gretl estimation, tests and interpretation
12. Application:time series - simulation and forecasting

Seminars:
1.
2.
3.
4.
5.

78

Repeating of vector and matrix algebra. Repeating of regression and correlation
analysis.
Construction of LRM.
Estimation of LRM and testing of model assumptions (verification).
Application of LRM; Dynamisation of econometric model.
Identification of EM and its transmission from the structural form into the
reduced form.

MSc in Economics and Management
first year

6.
7.

Estimation of structural parameters - TSLM.
Derivation of one-equation product demand function and its economic
interpretation.
8.
Derivation and estimation of nonlinear consumption functions.
9.
Econometric modelling of market. Simultaneous models, relation between its
structural and reduced form.
10. Estimation of production and supply functions.
11. Relation between production factors and relation between production andbranches.
12. Complex EM;
Application of EM in forecasting.

Study literature:
1.
2.
3.
4.
5.
6.
7.
8.

79

GREEN, W.H. Econometric Analysis, Printice Hall, 2003 (5th edition).
GUJARATI, D. N.Esentials of Econometrics, McGraw Hill, Inc., USA, 1992
CHAREMZa, Wojciech W., Deadman, Derek F. New Directions in Econometric
Practice, Edward Elgar Publishing Limited, Hants, England 1993
RAMANATHAN, R. Introductory econometrics, The Dryden Press 1995
JUDGE, G. and others The Theory and Practice of Econometrics, Wiley, NewYork 2000
SEDDIGHI, H.R. ET AL. Econometrics a practical approach. Routledge, London
2000.
STOCK, J.H., WATSON, M.W. Introduction to Econometrics, Prentice Hall, 2007.
WHITE, H. New Perspektives in Econometric Theory, Edward Elgar Publishing
Limited, Cheltenham, UK, 2004

MSc in Economics and Management
first year

ADVANCED METHODS OF SOCIAL RESEARCH (EHE96E)
Department of Humanities
Faculty of Economics and Management
Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jiří Sálus
Autumn semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The course is focused on quantitive approach in social research. Main purpose of thecourse is to introduce students with a complete research design of quantitative survey(empirical model, sampling, data collection and analysis) with the emphasis on
advanced techniques and procedures. Successful engagement in the course assumes and builds on - existing knowledge and skills related to survey research methods.
Specific attention is paid to mutual linkages between research methods with advanced
statistics.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Methodogical Assumptions of Quantitative Research
Literature Review and Conceptualization of the Research
Empirical Model and Hypotheses Testing
Probability Sampling Procedures
Data Collection Techniques for Surveys
Scaling Procedures
Analysis of Survey Data 1 (Explration of Data, Descriptive Statistics)
Analysis of Survey Data 2 (Testing Relationships)
Analysis of Survey Data 3 (Analysis of Nominal Variables)
Interpretations of Research Data
Q methodology
Research Ethics

Seminars:
1.
2.
3.
4.
5.
6.

Introductional discussion on sociology
Purpose of sociology in society – identification of research problem. Ethics ofresearch in social sciences.
Quantitative and qualitative research in social sciences, the main differences.
Quantitative research, hypotheses formulation, general and work hypotheses,
operationalization of variables.
Choice of sample, difference between samples of qualitative and quantitative
approach, mistakes in choice.
Preparation of field examination in quantitative research, data collection and their
preparation for processing.

Study literature:80

MSc in Economics and Management
first year
1.

VOGT, W P. Quantitative research methods for professionals. Boston, MA:
Pearson/Allyn and Bacon, 2007. ISBN 0-205-35913-2.

2.

BRYMAN, A. Social research methods. Oxford: Oxford University Press,
2008. ISBN 978-0-19-920295-9.
MCKEOWN, B. -- THOMAS, D B. Q methodology. Los Angeles [u.a.]: SAGE,
2013. ISBN 978-1-4522-4219-4.
FIELD, A P. Discovering statistics using IBM SPSS statistics. Los Angeles:
SAGE, 2018. ISBN 978-1-5264-1952-1.
ROVAI, A P. -- BAKER, J D. -- PONTON, M K. Social science research
design and statistics : a practitioner's guide to research methods and
SPSS analysis. Chesapeake: Watertree Press, 2013. ISBN 978-0-97871867-1.

3.
4.
5.

81

MSc in Economics and Management
first year

ICT FOR ECONOMISTS (ETEB7E)
Department of Information Technologies
Faculty of Economics and Management

Lecturers:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Petr Benda, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The course responds to the dynamic development of ICT and creates prerequisites forthe effective use of these technologies in related professional subjects. In processing
the semester project, students solve complex practical situations from companies
concerning their information systems. The whole subject is a general basis within thecorridor, which is then elaborated in more detail in other subjects such are Business
Statistics and Data Mining, IT for e-business, Business Intelligence and Computer
Security.

Lectures:1. Introduction - the importance of information for the manager.
2.
Information technology development, client / server architecture.
3.
Markup languages. HTML and XML features.
4.
Internet infrastructure. Technology www. Security.
5.
Computer Graphics and Multimedia.
6.
Client-side Internet technologies.
7.
Server-side Internet technologies.
8.
Usability and accessibility of web sites.
9.
Data Management, Modeling the Real World.
10.
Information Systems Architectures.
11.
E-commerce - Internet Marketing.
12.
Knowledge Society.

Seminars:
1.
2.
3.
4.
5.
6.

82

Basic ICT concepts and relationships between them, introduction to the semester
project
ICT infrastructure security in practicePrinciple of Client - Server communication and WWW environment
Data Management and Data Mining
ITIL and COBIT from the economist's point of view
Data analysis in terms of e-businessMSc in Economics and Management
first year

Study literature:
1. DORAISWAMY, P. IT Project Management, 30 Steps to Success. IT GovernancePublishing, 2011. ISBN 9781849281003

2.

3.
4.

83

IBRAHIEM, M. and EL EMARY, M. Shaping the Future of ICT: Trends in Information
Technology, Communications Engineering, and Management. CRC Press, 2017. ISBN 978135165129-5
KRUG, S. Don't Make Me Think: Revisited. New Riders, 2014. ISBN 9780321965516
NIEDERST, J. Web design in a nutshell, 3rd Edition. O Reilly, 2009. ISBN 0-596-00987-9

MSc in Economics and Management
first year

INTRODUCTION TO STUDY (EXE31Z)
Economic Faculty

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:

Ing. Bohuslava Boučková, CSc.
Autumn + Spring semester
Bachelors
3
Fulfillment of requirements

Objective and general description:
Introduction to Study introduces students to the basic rules and procedures for study
at the Economic Faculty. In addition, students get familiar with the environment andpractices of CZU. In this subject students are introduced to the Study andExamination Regulations, safety procedures, internal rules of the faculty, information
systems and the key contact persons.

Lectures:1.
To acquaint students with the environment CUA and information systems,
especially LMS Moodle, where students can find all other information required forcompleting the course.

Study literature:
Higher Education Act 111/1998 Coll.

84

MSc in Economics and Management
first year

SUSTAINABLE GROWTH AND ECONOMIC POLICIES (EEEX2E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Doc., Ing. Irena Benešová, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36
General economics, sectoral economics.

Objective and general description:
The course Economic Policies offers the concise information on different types andtools of economic policies, starting from the general definition of the goals, time andspace levels, actors and tools of economic policies in general. Further included are theeconomic policies regarding production factors, food and nutrition policies,
environmental policies, regional and structural policies, trade policies, economictransformation policies and development policies. A special attention is also paid toagricultural policy (in general and the EU CAP) and public sector policies. The
theoretical issues are continually applied by the students in their team presentations.

Lectures:
1.
2.
3.
4.

Normative and positive theory of economic policy
Conceptual approach and typology of economic policy
Political economy of sustainable growth
Measures of productivity, economic growth and concept of
convergence5.
Economic transformation
6.
Technologies and sustainable growth7.
Trade policies to promote sustainable growth8.
Population growth, human capital and sustainable
development
9.
Sustainable growth and inequality
10. Food and agriculture policy
11. Fiscal policy
12. Sustainable growth and development85

MSc in Economics and Management
first year

Seminars:
1.
2.
3.
4.
5.
6.

Industrial policy for a sustainable growth path
Energy Policy
Sharing economy and policy
Digital economy and policy
Circular economy and policy
Innovation and sustainable growth

Study literature:
1. ACEMOGLU, D. Introduction to modern economic growth. Princeton: Princeton
University Press, 2009. ISBN 978-0-691-13292-1.
2. AGHION, P. -- DURLAUF, S N. Handbook of economic growth. Volume 2A.
Amsterdam: Elsevier/North Holland, 2014. ISBN 978-0-444-53538-2.
3. BARRO, R J. -- SALA I MARTÍN, X. Economic growth. Cambridge, Mass.: MIT Press,
2004. ISBN 978-0-262-02553-9.
4. BÉNASSY-QUÉRÉ, A. Economic policy : theory and practice. Oxford: Oxford
University Press, 2010. ISBN 978-0-19-532273-6.
5. BRUX, J M. Economic issues and policy. Australia: Cengage Learning, 2016. ISBN
9781285448770.
6. POTTS, J. Innovation commons : the origin of economic growth. New York, NY:
Oxford University Press, 2019. ISBN 978-0-19-093750-8.
7. WEIL, D. -- SHARMA, A. Economic growth. London: Routledge, Taylor & Francis
Group, 2016. ISBN 978-0-273-76929-3.

86MSc in Economics and Management
first year

HUMAN RESOURCES MANAGEMENT (ERE25E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Doc. Ing. Martina Fejfarová, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36
Management Theory, Basic of Legal Discipline, Personality
Psychology and Communication

Objective and general description:
The goal of the course is to deepen and expand knowledge of personnel management
and personnel activities of a manager and to obtain deeper knowledge and skills inareas like recruitment, adaptation, work performance motivation and stimulation,
employee performance appraisal, training, development and career management. The
basic forms of teaching include lectures and seminars oriented on practicing some ofthe skills as well as on cultivating opinions during case studies solution. A project on
selected personnel management activity in a particular organization forms both a partof the seminars and a prerequisite to be eligible for the exam.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

87

Human Resource Management in the 21st Century: Challenges for the Future
Labour market
Recruitment
Selection
New Employee Adaptation
Motivation and Employee Engagement
Reward Management
Performance Management
Training and Development
Career Management
Employee Mobility
Human Resource Management Perspectives

MSc in Economics and Management
first year

Seminars:
1.
2.
3.
4.
5.
6.

Course Structure
Requirements
Presentations
How to write a cover letter
Presentations
How to write a CV
Presentations
Job Interview
Presentations
WorkshopCredit week

Study literature:
1. ARMSTRONG, M. Armstrong's handbook of reward management practice : anevidence-based guide to improving performance through reward. London ;Philadelphia ; New Delhi: Kogan Page, 2019. ISBN 978-0-7494-8436-1.
2. LUSSIER, R N. -- HENDON, J R. Human resource management : functions,applications, and skill development. Los Angeles ; London ; New Delhi ; Singapore ;Washington DC ; Melbourne: Sage, 2019. ISBN 978-1-5443-3131-7.
3. MATHIS, R L. -- JACKSON, J H. -- VALENTINE, S. Human resource management.
Stamford, CT, USA: Cengage Learning, 2014. ISBN 9781133953104.
4. PINK, D H. Drive : the surprising truth about what motivates us. Edinburgh:
Canongate, 2018. ISBN 978-1-78689-170-9.
5. SNELL, S. -- BOHLANDER, G W. Principles of human resource management. [NewYork]: South-Western Cengage Learning, 2013. ISBN 9781111824624.

88

MSc in Economics and Management
first year

BUSINESS STATISTICS AND DATA MINING (ESEA9E)
Department of Statistics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Tomáš Hlavsa, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36
Statistics I, Statistics II.

Objective and general description:
The course synthetizes notions gained in statistical courses at BSc level andexpands those especially in the domain of multivariate data processing and inprocessing and assessment of economic information.
Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction to datamining. The CRISP-DM methodology.
Exploratory data analysis.
Data preparation - categorization, transformation, restructuralization.
Cluster analysis. Segmentation.
Introduction to modelling.
Decision trees.
Linear regression.
Logistic regression.
Logistic regression - contrasts.
Model combination.
Validation.
Project defence.

Seminars:
1.
2.
3.
4.
5.
6.

Exploratory data analysis. Data preparation - categorization, transformation,
restructuralization.
Cluster analysis. Segmentation.
Decision trees.
Linear regression.
Logistic regression.
Model combination. Validation.

Study literature:
1. NISBET, R. -- ELDER, J. -- MINER, G. Handbook of statistical analysis and data
mining applications. Amsterdam: Amsterdam, 2009. ISBN 978-0-12-374765-5.
2. RENCHER, A C. Multivariate statistical inference and applications. New York: Wiley,1998. ISBN 0471571512.

89

MSc in Economics and Management
first year

IT FOR E-BUSINESS (ETE44E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Petr Benda, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36
English, B.Sc. studies

Objective and general description:
The course introduces students to a synthetic view of information technology (IT)development in terms of management and business and also in terms of the effects of
IT on users. It also acquaints students with trends of IT development and enables
them to better orientate in using these technologies for e-business. Using the casestudies, the course demonstrates to students how to realize business using theInternet and how to compete in today's online world. The practical part of the course
is focused on e-commerce and the implementation of B2C and B2B online services.
The basic form of teaching are lectures, seminars in computer laboratories, andindividual work of students. It is a complex subject, which is an introduction to a wide
range of issues. Other subjects, like Business Intelligence and Computer Security thus
develop the partial parts of this subject in more detail.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

90

Introduction into the course unit, e-business and e-commerce
Business and e-business
Computational model development and network architecture
Network architecture and Internet
Internet technologies on the client and server side
ICT security
Online marketing
SEO - Search Engine Optimization
UX, usability and accessibility
Use of social networks
Web analytics and the importance of data
IT management and virtual teams

MSc in Economics and Management
first year

Seminars:
1.
2.
3.
4.
5.
6.

The concept of e-commerce and an introduction to a semester project
Client - Server communication and WWW environment, CMS installation
CMS security and preparation for interconnection of third party services
SEO analysis implementation
Analysis of a semester project in terms of usability and accessibility
Preparation of web analytics for a semester project

Study literature:
1.
2.

3.
4.

91

Kosiur, D. Elektronická komerce - principy a praxe. Brno, Computer Press 1999.
267s. ISBN 80-7226-097-9.
Bergmen, T.P.The Essentials Guide to Web Strategy for Entrepreneurs. PrenticeHall 2002. ISBN 0-13-062111-0
GÁLA, L.; BUCHALCEVOVÁ, A.; JANDOŠ, J. Podniková architektura. 1.vyd. Řepín
- Živonín Tomáš Bruckner, 2012. 222 s. ISBN 978-80-904661-6-6
Zeldman, J. Tvorba webů podle standardů XHTML, CSS, DOM a dalších. Computer
Press 2004. ISBN 80-251-0347-1

MSc in Economics and Management
first year

ACCOUNTING (EUE01E)
Department of Trade and FinanceFaculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Enikő Lőrinczová, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of this course is to provide theoretical knowledge and practical skills offinancial Accounting, Taxes and Accounting harmonization. The course focuses on the
Financial Statements (Balance-sheet, Income Statement, Notes, Cash-flow statement
and Changes in Equity), and on the recording of the related accounting events.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

The financial statements.
Accounting harmonization.
The balance sheet.
The income statement by nature.
The income statement by function.
Changes in own inventory.
The cash-flow statement.
Components of own Equity. Earnings per share.
The cost and equity method of recording securities.
Income tax. Deferred tax.
Accruals and deferrals. Provisions. Adjustments to assets.
Presentation by students on the accounting system in their home country.

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

92

Classification of the balance sheet items.
Recording on the balance sheet items.
Classification of the income statement items.
Recording on the income statement by nature items.
Recording on the income statement by function items.
Recording and reporting the changes in own inventory.
Depreciation of assets.
Product costing
Inventory valuation - FIFO, LIFO, average
Presentation by students on the accounting system in their home country.

MSc in Economics and Management
first year

Study literature:1.

EU. The Council of the European Communites. Fourth Council Directive
78/660/EEC of 25 July 1978 on the annual accounts of certain types ofcompanies. In Official Journal OJ L 222, 14.8.1978.

2.

ELLIOTT B. Financial Accounting and Reporting. Harlow UK:Pearson, 2019, 928 p.,
ISBN-13 : 978-1292255996
LŐRINCZOVÁ, E. Accounting workbook. Praha:ČZU, p. 121, ISBN 978-80-213-2461-9.
MAYNARD,J. Financial Accounting, Reporting, and Analysis. UK:OUP Oxford, 2017, 936
p., ISBN-13 : 978-0198745310
MELVILLE, A. International Financial Reporting : A Practical Guide. Harlow, UK:Pearson,
6. edition, 2017, 512 p., ISBN-13: 978-1292200743
NOBES, CH., PARKER, R. Comaparative International Accounting. Harlow, UK:Pearson,
13. edition, 2016, 640 p., ISBN-13: 978-1292081908
PKF International Ltd.: Wiley Interpretation and Application of IFRS Standards (Wiley
Regulatory Reporting). NJ, USA: John Wiley & Sons, 2018, 1016 p., ISBN-13: 9781119461500

3.
4.
5.
6.
7.

93

MSc in Economics and Management
first year

DECISION SUPPORT SYSTEMS (EAE24E)
Department of Systems Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

doc. Ing. Ludmila Dömeová, CSc.
Spring semester
Masters
5.0
written and oral
4-point scale
36
B.Sc.level of mathematics, economy, management,
informatics

Objective and general description:
Economics education is incomplete without an understanding of modern approaches tomanagement and decision-making and the DDS are widely used in managing of abusiness and all types of managers can profit from the knowledge of them.The goal of
the subject is to give an overview of systems theory, quantitative methods and otherbranches usefull in decision-making process analysis and in decision support systems,
to help students understand the fundamental concepts and techniques of DSS, its
importance to corporate competitiveness.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Systems science. Paradigm of system, Modelling and Metamodelling
Decision-making process, structure, phases
Cognitive approach in Decision Support
Decision Support Systems History
Decision Support Systems Projects
Decision Support Systems - Types, Efectivity
Experts Systems and Its History, Artificial Inteligence
Knowledge Systems
Model-Driven DSS, Data and Document-Driven DSS
Knowledge-Driven DSS
Communication and Group-Driven DSS, WEB-Based DSS
Practical examples

Seminars:
1. Decision-making Process, Analysis of Decision-making Phases, Decision-making
Structure
2. Design of Decision Support Systems Userface
3. Project of Decision Support Systems
4. Model-Driven DSS, Data and Document-Driven DSS, Knowledge-Driven DSS
5. Communication and Group-Driven DSS, WEB-Based DSS
6. The defense of student projects.

94MSc in Economics and Management
first year

Study literature:
1.
2.
3.

95

Turban E.: Decision Support Systems. Wiley, 4th ed., N.Y., 1998.
Schaik F.D.J.: Effectiveness of Decision Support Systems. Delft University Press,
1988.
Decision Support systems, The International Journal, North-Holland, ISBN 01379236. Selected volumes.

MSc in Economics and Management
first year

ADVANCED ENVIRONMENTAL ECONOMICS (EEEX5E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Doc., Ing. Petr Procházka, MSc., Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The subject provides advanced insight into environmental economics and related
environmental public policies. Students gain knowledge about the most importantelements of environmental economics and they learn about theoretical and practicalaspects of environmental economics in various areas of environment. The subject
starts with the theory related to externalities, public goods and methods of nonmarket valuation. Furthemore, each method is described and applied to current global
environmental affairs. Finally, various existing/future policies are analyzed using
knowledge gained in the previous part.
Lectures:1.
Goals of environmental economics, background and definitions
2.
Application of environmental economics to renewable resources - optimal
extraction
3.
Application of environmental economics to non-renewable resources - depletionand preservation
4.
Public goods from environmental economics perspective
5.
Externalities and their solution
6.
Fundamentals of non-market valuation (application to current env.issues)
7.
Hedonic pricing method
8.
Contingent valuation method
9.
Travel cost method
10. Method of conditional evaluation
11. Sustainable development
12. Analysis of environmental policy
Seminars:
1. Externalities quantification
2. Renewable resources
3. Non-renewable resource
4. Advanced non-market valuation application
5. Advanced non-market valuation application
6. Analysis of environmental policies

96MSc in Economics and Management
first year

Study literature:
1. Anderson, D.A., 2019. Environmental economics and natural resource
management. Routledge.
2. Kolstad, C., 2011. Intermediate environmental economics: International edition.
OUP Catalogue.
3. Pindyck, R.S., 2007. Uncertainty in environmental economics. Review ofenvironmental economics and policy, 1(1), pp.45-65.
4. Seneca, J.J. and Taussig, M.K., 1974. Environmental economics.
5. Thampapillai, D.J. and Ruth, M., 2019. Environmental economics: Concepts,
methods and policies. Routledge.

97

MSc in Economics and Management
first year

INTERNATIONAL ECONOMICS (ENE60E)
Department of Economic Theories
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PhDr. Oldřich Ludwig Dittrich, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
This course introduces models of international trade and applies the theory to analyze
gains from trade, pattern of trade, protectionism, balance of payments, exchange rate
determination, international policy coordination and international labor and capital
markets.
Literature:
1.
World trade: An Overview.
2.
Labor Productivity and Comparative Advantage.
3.
Resources, Comparative Advantage, and Income
Distribution.
4.
Standard Trade Model.
5.
Economies of Scale, Imperfect Competition, andInternational Trade.
6.
International Factor Movements.
7.
Instruments of Trade Policy.
8.
The Political Economy of Trade Policy.
9.
Trade Policy in Developing Countries.
10. Controversies in Trade Policies.
11. National Income Accounting and Balance of Payments.
12. Exchange Rates and the Foreign Exchange Market: An Asset
Approach.

98

MSc in Economics and Management
first year

Seminar
1. World trade: An Overview. Labor Productivity
and Comparative Advantage.
2. Resources, Comparative Advantage, andIncome Distribution. Standard Trade Model.
3. Economies of Scale, Imperfect Competition,and International Trade. International Factor
Movements.
4. Instruments of Trade Policy. The Political
Economy of Trade Policy.
5. Trade Policy in Developing Countries.
Controversies in Trade Policies.
6. National Income Accounting and Balance ofPayments. Exchange Rates and the Foreign
Exchange Market: An Asset Approach.

Study literature:
1. KRUGMAN, P R. -- OBSTFELD, M. International economics : theory and policy.
Boston: Pearson/Addison Wesley, 2006. ISBN 978-0-321-53035-6.
2. SAWYER, W C. -- SPRINKLE, R L. International economics. London: Pearson
Prentice Hall, 2009. ISBN 978-0132089975.

99MSc in Economics and Management
first year

PSYCHOLOGY OF ORGANISATION BEHAVIOUR (EPE16E)
Department of Psychology
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PhDr. Kristýna Krejčová, Ph.D.
Spring semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The course objective is to help the students to understand the human side of anenterprise. Basically, it is a course in psychology of work, but the way this subject isdealt with takes the inner logic of an organisation in the account. Work psychology is
about people's behaviour, thought and feelings related to their work. It could be used
to improve our understanding and management of people at work. Moreover,psychological processes, like group dynamics, and communication processes shapeorganisational structures, and processes of production. It aims to make clear how
closely are management, work, and inner workings of men knit together.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Perspectives on work organizations and cultures. Characteristics oforganizations.
Person in a workplace. Different approaches to the study of a person at aworkplace.
Work psychology as a field of study - its origins, uses, research, and thepresent state of the art.
Applying psychology in HRM.
Individual differences. Cognitive ability. Intelligence and intelligence tests.
Personality tests.
Personnel selection assessment and trainning processes. Job analysis. Validity
and reliability.
Group dynamics.
Stress at work and its management. Sources and costs of stress. Dealing withstress at workplace.
Work motivation. Content and process theories of work motivation.
Pay and motivation. Reward and punishment in work behaviour.
Teams and cooperation development. Negotiation and persuasion.
Training at work. Assessing needs and training design. Training transfer andevaluation.

Seminars:
1. Types of learning, methods of learning, ways used by human brain to process data.
2. Accessing other people and establishing rapport.
3. Group dynamics.
4. Types of interpersonal behaviour.

100MSc in Economics and Management
first year

5. Assertiveness training.
6. Psychological contract.

Study literature:

1.
2.
3.

4.

101

Anderson N., Ones D.S., Sinangil K., Viswesvaran C. (Eds.), (2001)
Handbook of Industrial,
Work, and Organizational Psychology, Vol. 2 Organizational Psychology,
Sage, London. ISBN Volume 2 0 7619 6489 4
Brett, J.M. and Drasgow, F. (Eds.), (2002). The psychology of work
theoretically based empirical research. Lawrence Erlbaum Associates, Inc.
London. ISBN 0-8058-3815-5
Fulcher, E. (2005). A guide to coursework in psychology. Taylor & Francis
Group, Psychology Press, New York, NY. ISBN 1-84169-559-9

MSc in Economics and Management
Programme syllabi – Second year102

MSc in Economics and Management
second year

WORLD ECONOMY (EEEA1E)
Department of Economics
Faculty of Economics and Management
Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

prof. Ing. Luboš Smutka, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36
Courses in Macroeconomics and Microeconomics

Objective and general description:
The aim of the course is to improve English communication of the students in businessenvironment and to improve their command of the English language. The subject isaiming at advanced students of the English language. The students will acquire
specialised terminology in the area of commerce and economics, management,
marketing, accounting and finance. The students will acquire the knowledge ofpractical use of English in business environment. Additionally, they will gain
specialised phraseology for specialised contacts in written form (orders, invoices,business correspondence).

Lectures:
1.
2.

Theory of business communication and barriers to effective communication.
The importance of setting clear objectives and other matters connected withplanning.
3.
Using the correct method to communicate a given message effectively.
4.
Using body language and other non vocal aids to promote the effective
transmission of ideas.
5.
Holding different types of meetings and discussions.
6.
Handling questions in a useful and helpful manner whilst being persuasive.
7.
The ability to effectively summarise meetings or a given piece of written
information
8.
Theoretical and Practical Report Writing
9.
Planning negotiating strategies to build long lasting business relationships.
10. Negotiating in an effective manner to maximise outcomes
11. Modifying written communications for a stated purpose.
12. Successfully communicating with the market place

Seminars:
1.
2.
3.
4.
5.
6.

Analysis of Articles from ,The Economist.
Analysis of Articles from ,The Financial Times.
Business Communication.
Negotiation Strategies in Business.
Individual Presentations.
Business Project Preparation.

Study literature:103

MSc in Economics and Management
second year
1.

2.

104

FLOYD, D., Letts Revise AS and A2 - Business Studies Complete Study andRevision Guide. HarperCollins Publishers Limited, London, 2011. 296 p. ISBN 1844-19438-8.
KENNEDY, G., Everything is Negotiable. Random House, New York, 2010. 384 p.
ISBN 1-409-02088-6.

MSc in Economics and Management
second year

MARKETING (EREB2E)
Department of Economics and Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

prof. Ing. Jan Hron, DrSc., dr. h. c.
Autumn semester
Masters
5.0
written and oral
4-point scale
36
Management, Management Theory

Objective and general description:
The "Marketing" course introduces the concept of consumers' needs (1994 AMA
definition) to the competition offers the global market (2007 AMA definition). These
principles are demonstrated on existing Web applications of public institutions and its
administrative processes. Students select their project topic and defend it in
examination protocol. It contains the analytical part, where turnover should bederived in targeted market segments.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Marketing : A philosophy of business.
Monitoring of environment.
Segmentig markets. Consumer markets and segmenting organizational markets.
Analyzing of consumer behavior.
Formal and informal information flows. Marketing information system.
Marketing research.
Product life cycle.
Managing products. Development new products.
Marketing intermediaries - distribution channels and types of D.Ch..
Pricing. Adaptation strategy of price-setting.
Communication process and communication tools in marketing.
Using of new communicational media and interactive approach to marketing
communication.
13. Managing the sala force. Personal selling.
14. Problems of global development.

105

MSc in Economics and Management
second year

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

Introduction, Setup working teams.
Selection of project subject Team discussion, consultation with lecturer.
Visit Trade fair 'Reklama'.
Presentation of project methodology, designing questionnaire.
Case study - PLC - preparation phase.
Case study - presentation.
Field research.
Field research.
Field research.
Field research.
Field research.
Case study - Communication - preparation phase.
Case study - presentation.
Project presentation.

Study literature:
1.
2.
3.
4.
5.
6.
7.
8.

106

Bennet, D., Peter, : Marketing. McGraw-Hill Inc. New York 1988
Kinnear, C., Thomas. Taylor, R., James, : Marketing Research. McGraw-Hill, Inc.
New York 1991
Walker, O.C., Boyd H. W., Larreche, Jean-Claude,: Marketing Strategy (Planningand Implementation). Irwin McGraw-Hill, Inc. New York 1995
Pepperdine University: Marketing Annual Editions 96/97
Belch, E., G., Belch M., A., : Introduction to Advertising & Promotin. Irwin,
Chicago 1995
Schoell, W., F., Guiltinan, J., P. : Marketing Essentials. Allyn and Bacocn, 1993.
Kotler, P., : Marketing Management. Prentice Hall, New Jersey, 1994
Zikmund, W., G.,´dAmicjo, M., Marketing. West Publishing Company, Mineapolis/
St. Paul, 1993

MSc in Economics and Management
second year

EU INTEGRATION (EEEE1E)
Department of Economics
Faculty of Economics and Management
Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Irena Benešová, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to supply a concise insight into the development, functioning
and institutions of the EU and develop the students’ abilities in analyzing politicaldecision-making and institutional organization within the processes of European
integration. Special attention is paid to the EU common policies. The course will also
provide students with general knowledge of the EU international relations connectedwith globalization and regionalization. The course is taught in co-operation withvisiting lecturer from another EU country. Students prepare individual essays to thegiven topics.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Theories of integration.
History and development of the EU.
Institutions of the EU. Decision-making processes in the EU.
The basic principles and freedoms of the Communities.
European single market.
European monetary union. EU budget.
Common trade policy. Competition policy.
Common agricultural policy.
Common regional policy.
European social policy.
Environmental policy.
European external relations. The EU´s foreign, security, and defence policies.
European development policy.

Seminars:
1.
2.
3.
4.
5.
6.

Commonalities and differencies between member states.
Current problems of the European Union
EU Enlargement: processes, impacts. Neighbourhood Policy.
Future of the EU.
EU in the global market.
EU and other integration blocks

Study literature:
1.

107

Artis, M., Nixson, F.: The Economics of the European Union. Oxford, Oxford
University Press, 2001.

MSc in Economics and Management
second year

Bretherton, C., Vogler, J.: The European Union as a global actor. London,
Routledge, 2006
3.
El-Agraa, A. M.: The European Union. Harlow, Pearson Education, 2004.
4.
Elgström, O., Smith, M. (eds): The European Union's Roles in International
Politics: Concepts and Analysis. London, Routledge, 2006
5.
Jörgensen. K.E., Pollack, M. en Rosamond, B.: Handbook on European Union
Politics, London: Sage, 2007.
6.
Molle, W.: The Economics of European Integration. Aldershot, Ashgate, 2001
7.
Nugent, N.: The Government and Politics of the European Union. Houndmills,
Basingstoke, Hampshire: Palgrave Macmillan, 2006.
8.
Oskam, A. & Burell, A.: Agricultural policy and enlargement of the European
Union. Wageningen Pers, 2000.
9.
Pelkamns, J.: European Integration - Methods and Economic Analysis. Harlow,
Pearson Education Limited, 2006.
10. Peterson, J., Shackleton, M.: The Institutions of the European Union. Oxford,
Oxford University Press, 2006.

2.

108

MSc in Economics and Management
second year

MANAGEMENT INFORMATION SYSTEMS (EIE18E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Josef Pavlíček, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to introduce students to the principles of the software
analysis and design of modern information system. This subject takes deep focus at
GUI development process problem. For common software products is necessary to beable defining smart user interface according to user requirements and user Mind
Model. Graduate student gain deep skills at Human Interface Designing processaccording to ability using Ergonomics technics.

Lectures:
1.
2.

ICT management and its relation to information and business strategy.
ICT project lifecycle regarded from manager perspective. Dependence on
information system development and organizatio
3.
Process driven approach of ICT projects, management documentation, tasks
necessary for project initiation and closing
4.
The concept of business and workflow process and process model. The role ofPetri nets and finite state machines for
5.
Requirement engineering techniques. Interviewing for process model gatheringand validation.
6.
Object/oriented process models. Concepts and relationships.
7.
Concepts and relationships in model of conceptual objects. Optimalization andtransformation between business process
8.
Validation and optimalization of the conceptual model. Design patterns andobject normal forms. Transition to the sof
9.
Software implementation alternatives. Differences in approaches in
miscellaneous programming paradigms.
10. The role of CASE and CAME tools in consulting and analysis activities. The
fundamentals of metamodeling.
11. The issue of quality and maturity of ICT processes. CMM and ITIL approach.
12. Agile approach for information systems modelling and implementation.

109

MSc in Economics and Management
second year

Seminars:
1.
2.
3.
4.
5.
6.

Advanced work with CASE tool. Report generation. Report programming.
The usage of CASE tool outputs for management documentation.
Process model examples as the requirement base for an information system.
Examples of models in OBA and BORM.
Examples of software model development in CASE tool.
Semestral projects presentations.

Study literature:
1. Taylor, David A.Business Engineering with Object Technology, John Wiley 1995
ISBN 0471045217

2. Darnton, Geoffrey, Darnton, Moksha Business Process Analysis InternationalThomson Publishing 1997 ISBN 1861520395

3. Partridge C. Business Objects - Reengineering for Reuse, ButterworthHeinemann 1996, ISBN 07506-2082X

4. Yourdon E. Mainstream Objects - An Analysis and Design Approach for Business,
Prentice Hall 1995 ISBN 0-13-209156-9

5. Goldberg Adele, Kenneth Rubin S. Succeeding with Objects - Decision
Frameworks for Project Management, Addison Wesley 1995, ISBN 0-201-628783
6. Finkelstein Clive. An Introduction to Information Engineering - From Strategic
Planning to Information Systems, Addison Wesley 1989, ISBN 0-201-41654-9
7. Satzinger John W, Orvik Tore U. The Object-Oriented Approach - Concepts,
Modelling and System Development, Boyd&Fraser 1996, ISBN 0-7895-0110-4

110MSc in Economics and Management
second year

PSYCHOLOGY OF ORGANISATION AND BEHAVIOUR AT WORK
(EPE16E)
Department of Psychology
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Daniel Messele Balcha
Autumn semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The course objective is to help the students to understand the human side of anenterprise. Basically, it is a course in psychology of work, but the way this subject isdealt with takes the inner logic of an organisation in the account. Work psychology is
about people’s behavior, thought and feelings related to their work. It could be used
to improve our understanding and management of people at work. Moreover,psychological processes, like group dynamics, and communication processes shapeorganisational structures, and processes of production. The aim making clear how
closely are management, work, and inner working of men knit together. Most of thecurriculum is covered in scheduled lectures and seminars. Experiential learning inseminars facilitates learning of the subject. The students have to submit an essay on a
subject covering one of the themes of the course. The essays are evaluated at the endof the course.

Lectures:1.

Perspectives on work organizations and cultures. Characteristics oforganizations.
2.
Person in a workplace. Different approaches to the study of a person ata workplace.
3.
Work psychology as a field of study - its origins, uses, research, and thepresent state of the art.
4.
Applying psychology in HRM.
5.
Individual differences. Cognitive ability. Intelligence and intelligence tests.
Personality tests.
6.
Personnel selection assessment and trainning processes. Job analysis. Validity
and reliability.
7.
Group dynamics.
8.
Stress at work and its management. Sources and costs of stress. Dealing withstress at workplace.
9.
Work motivation. Content and process theories of work motivation.
10. Pay and motivation. Reward and punishment in work behaviour.
11. Teams and cooperation development. Negotiation and persuasion.
12. Training at work. Assessing needs and training design. Training transfer andevaluation.

111

MSc in Economics and Management
second year

Seminars:
1. Types of learning, methods of learning, ways used by human brain to processdata.
2. Accessing other people and establishing rapport.
3. Group dynamics.
4. Types of interpersonal behaviour.
5. Assertiveness training.
6. Psychological contract.

Study literature:
1.
2.
3.
4.
5.
6.
7.

112

ARNOLD, J. et al., 2005: Work Psychology. Financial Times, London
IVANCEVITSH, J. M., MATTESON, M. T., 1990: Organizational Behavior andManagement. BPI/Irwin, Boston
MOORHEAD, G.; GRIFFIN, R. W., 1989: Organizational Behavior. Houghton,
BostonNELSON, P.L.; QUICK, J. C. 1996 Organizational Behavior. The Essentials.
Minneapolis: West Publishing Company
SCHERMERHORN, J. R. et al. 1997 Organizational Behavior. N. York: John Wiley& SonsORGAN, D. W.; BATEMAN, T. S., 1991: Organizational Behavior. Irwin, Boston
TSOUKAS, L. 1994 New Thinking in Organizational Behaviour. Oxford:
Butterworth - HeinemannMSc in Economics and Management
second year

TRADE THEORY AND FOREIGN TRADE (EEEE2E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. doc. Ing. Mansoor Maitah, Ph.D. et Ph.D
Autumn semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The course unit provides students knowledge form the area of world trade which is
inseparably connected over the globe. the reasons of such mutual connection are
explained with an aim to show how increasing foreign trade determinates theglobalization and integration processes. The course is given in lectures and practicals.
The students also will work out individual projects.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

International trade theory
The political economy of international trade
External economic relations
The role of foreign trade in national economy
Liberalization vs. protectionism - the regulation of external economic relations
Basic export and import operations
Trading terms and the content of commercial agreements
Commercialism
Regional economic integrations
European Union, foreign trade and Lisbon strategy
Global capital market, international financial regime
Foreign direct investment and foreign exchange market

Seminars:
1. Introduction to trade theory, relevant information sources (e-info, yearbooks,etc.)-UN, OECD, Eurostat...
2. Price development trends and structural changes in the world trade
3. Territorial and commodity structure of the world trade
4. World trade in agricultural and foodstuff products
5. Institutional structure of the world trade
6. Efficiency of export measures, development aid, crisis in developing countries

113MSc in Economics and Management
second year

Study literature:
1.
2.
3.
4.
5.

114

KENEN, P. B. The International Economy. Cambridge University Press, 1994. 624
s. ISBN 0-521-43618-4.
DIECKHEUER, G. Internationale Wirtschaftsbeziehungen. Oldenbourgh Vlg.,
München - Wien, 1998. 596 s. ISBN-13 978-3486258066.
CIHELKOVÁ, E. a kol. Světová ekonomika-regiony a integrace. Praha Grada
Publishing, 2002. S. 244. ISBN 8024701936.
BOHÁČKOVÁ, I., JENÍČEK, V., SVATOŠ, M., Evropská integrace (European
Integration). Praha Credit, 2003. 189 s. ISBN 80-213-0983-0 .
KRUGMAN, P.R., OBSTFELD M. International Economics Theory and Policy. 6th
ed. Addison-Wesley, 2002. 784 s. ISBN-10 0201770377.

MSc in Economics and Management
second year

STATISTICAL SEMINAR (ESE23E)
Department of Statistics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jiří Zmatlík, Ph.D.
Autumn semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
This is a course for students who have passed two semesters of basic statistics (e.g.
Statistics I and II). The course intends: to review basic statistical methods whileworking on the diploma thesis and (for the Czech students) to introduce the English
statistical terminology. Further, the course should bring more insight into basic
statistical methods and offer some alternatives based on modern developments.
During seminars, which shall take place in a computer lab, the students should learn
to use statistical SW (SPSS) and will have a chance to discuss choice of statisticalmethods suitable for their individual data, application of these methods andinterpretation of the results.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

115

Review of basic statistical notions.
Distribution models in statistics. Exploring data and distributions.
Statistical measures. Finite sample breakdown point.
The normal curve and outlier detection.
Robust measures of location.
Accuracy and inference, confidence intervals.
Testing statistical hypotheses.
Analysis of variance.
Exploring data and relationships.
Regression analysis methods.
Model building and model diagnostics.
Categorical data and measures of association.
Individual projects.

MSc in Economics and Management
second year

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

Basic information on SPSS moduls. Data editor. Import and export of data files.
Descriptive statistics and graphs in SPSS.
SPSS Syntax Files.
Testing hypotheses on means in SPSS.
Analysis of variance.
Robust measures of location.
Regression analysis, modul Base.
Nonlinear regression, modul Regression Models.
Contingency tables, modul Tables.
Time series. Building a model, possibilities of choice.
Individual Seminar Projects.
Individual Seminar Projects.
Individual Seminar Projects.
Defence of the Seminar Projects.

Study literature:

Svatošová, L., Kába, B.,Prášilová, M.: Zdroje a zpracování sociálních aekonomických dat. Učební texty. PEF ČZU, 2004.
2.
Brabenec, V., Šařecová, P.: Statistické metody v marketingu a obchodu. Vybranépřednášky a příklady. PEF ČZU, Praha 2001.
3.
Prášilová, M., Svatošová, L.: Cvičení ze statistiky. PEF ČZU, 1996, 1997.
4.
Cyhelský, L., Kahounová, J., Hindls, R.: Elementární statistická analýza.
Management Press, Praha 1996.
5.
Anděl, J.: Základy matematické statistiky. Matfyzpress, Praha, 2002.
6.
Svatošová, L., Kába, B.,Prášilová, M.: Zdroje a zpracování sociálních aekonomických dat. Učební texty. PEF ČZU, 2004.
7.
Brabenec, V., Šařecová, P.: Statistické metody v marketingu a obchodu. Vybranépřednášky a příklady. PEF ČZU, Praha 2001.
8.
Hebák, P. a kol.: Vícerozměrné statistické metody 1, 2 a 3. Informatorium, Praha
2004 a 2005.
9.
Johnson, R.A., Wichern, D.W.: Applied Multivariate Statistical Analysis. Prentice
Hall, Upper Saddle River, 1998.
10. Lindsey, J. K.: Introduction to Applied Statistics, a modelling approach. Oxford
University Press New York 2004, 2nd ed.
11. Meloun, M., Militký, J.: Kompendium statistického zpracování dat. Academia,
Praha 2002.
12. Simonoff, J.S.: Analyzing Categorical Data. Springer, New York 2003.
1.

116

MSc in Economics and Management
second year

CO-OPERATIVE BUSINESS (ERE32E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. Ing. Jan Hron, DrSc., dr. h. c.
Autumn semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
One of the aims of this subject is to make students more aware of the significance of
co-operatives and the key roles they are playing in the lives of so many people.
Another key objective is to underline the competitive advantages of the co-operative
way of doing business, and to suggest ways in which co-operatives can build on theircompetitive edge. Important personalities in the development of cooperatives.
Emergence of early cooperatives in Western Europe, early cooperative efforts in otherselected countries. Nature and objectives of cooperative enterprise: principles andcharacteristics of the cooperatives-definition, aim and differences between
cooperatives and other forms of enterprises. The lectures and seminars are the inclass activities but the students are also required to work out of classes on theirprojects.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

Why study Co-operatives? The variety of co-operative businesses
The origins of co-operative action
Co-operative principles and process
Approaches to analyzing co-operatives
The management dilemmas of conventional business
The management dilemmas of co-operatives
Financing co-operatives
Managing a co-operative democracy.
Directing co-operative and corporate governance.
Dilemmas of openness. Dilemmas of successCommunity co-operatives and rural development. Co-operatives and theprovision of credit
12. Developing co-operatives. Relations with governments.

117

MSc in Economics and Management
second year

Seminars:
1.
2.
3.
4.
5.
6.
7.

Reasons of study Co-operatives. The exapmles of their variety.
Co-operative action, movement and principles.
Analyzing co-operatives.
Financing co-operatives.
Managing a democracy in co-operatives.
Dilemmas of openness. Dilemmas of success.
How to develop co-operatives.¨Study literature:
1.

2.

3.

4.
5.

118

Faulkner, D., de Rond, M. Cooperative Strategy Economic, Business, andOrganizational Issues, Oxford University Press, USA (January 17, 2002), ISBN-13
978-0199248537, pp. 418.
Birchall, J., People-centred Businesses Co-operatives, Mutuals and the Idea ofMembership, Palgrave Macmillan (December 7, 2010), ISBN-13 9780230217188, pp. 224.
Battilani, P., Schröter, H. G., The Cooperative Business Movement, 1950 to thePresent (Comparative Perspectives in Business History), Cambridge University
Press (September 3, 2012), ISBN-13 978-1107028982, pp. 288.
Briscoe, R., Ward, M., The Competitive advantages of Co-operatives. Septimus
Centre for Co-operative studies, NUI, Cork, 2000, ISBN 0946503141, pp. 80
Briscoe, R., Ward, M., Co-operatives of Ireland. Septimus Centre for Co-operative
studies, NUI, Cork, 2000, ISBN 094650315 X, pp. 103

MSc in Economics and Management
second year

DIPLOMA THESIS SEMINAR (EEEB4E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Bohuslava Boučková , CSc.
Autumn semester
Masters
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the seminar is to support students in the diploma thesis writing including
the language support. The theoretical part includes the basic methods of working withliterature and other resources, methods and tools of data processing andpresentation, structuring of a scientific thesis, its analysis and conclusion. The
practical part consists of diploma thesis presentation methods, state examination
procedure and important points including behaviour and language support. Students
will prepare and present at the seminars selected parts of their diploma thesis, theirperformance will be analysed and evaluated.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

119

Diploma thesis as scientific work - introduction.
Ethics of research and scientific work.
Basic scope, structure and time-table of the diploma thesis preparation. Risks to
avoid.
Literature resources: seeking, processing, quoting.
The pros and cons of internet as a resource.
English language as the tool of the DT I.: style, sentences, paragraphs.
English language as the tool of the DT II.: abbreviations, ungammatical English,punctuation.
The DT style: How to interest a reader. Tables, graphs, diagrams.
Conclusions of the DT. Use of methods: SWOT analysis, synthesis.
Medium term evaluation: How far have you got with your DT, what are the main
problems to face and solve.
Diploma thesis presentation I.: Structure and techniques of presentation. .ppt
presentation.
Diploma thesis presentation II.: How to deal with opponents and criticalquestions.
State examination: its time table and procedure.
Ten commandments of the preparation for state examination. Problems to avoid.

MSc in Economics and Management
second year

Seminars:
1.
2.
3.
4.
5.
6.
7.

Introduction to the course, setting tasks, roles and time-table of presentations.
Presenting selected chapter/part of students diploma thesis. Evaluation of thepeformance.
Presenting selected chapter/part of students diploma thesis. Evaluation of thepeformance.
Presenting selected chapter/part of students diploma thesis. Evaluation of thepeformance.
Presenting selected chapter/part of students diploma thesis. Evaluation of thepeformance.
Presenting selected chapter/part of students diploma thesis. Evaluation of thepeformance.
Presenting selected chapter/part of students diploma thesis. Evaluation of thepeformance.

Study literature:
1.
2.
3.
4.

120

Guirdham, M., Tyler, K. :Enterprise skills for students.BH, Oxford, 1992
How to Organize your Thesis, by John W. Chinneck, N.Y.Press, 2003
How to Write Semester and Diploma Theses. www.tik.ee.ethz.ch
Guirdham, M., Tyler, K. :Enterprise skills for students.BH, Oxford, 1992

MSc in Economics and Management
second year

ECONOMICS OF ENTERPRISES (MANAGERIAL ECONOMICS) (EEE46E)
Department of Economics
Faculty of Economics and Management

Lecturers:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Karel Tomšík , Ph.D.
Spring semester
Masters
4.0
written and oral
4-point scale
36

Objective and general description:
The course is intended to explain advanced methods of entrepreneurial economics andtheir practical applications with an emphasis on conceptions used in English speaking
countries. Study of this subject requires basic knowledge of economic theories – micro
and macro economics. Basic teaching forms are lectures, seminars, elaborating
individual projects.

Lectures:1.

Introduction, Building-up Business (Basic Terms, Factors influencing Starting-up
a Business Activity)
2. Financing a Business (Equity and Debt Capital, Internal and External Financing,
Skort term and Long Term Financing)
3. Costing I (Costs Classification and Cost Behaviour, Cost-Volume-Profit Analysis)
4. Costing II (Cost Allocation - Traditional Cost Allocation Methods, ABC Method)
5. Managing Working Capital (Techniques of Managing Working Capital, Managing
Stocks, Receivables, Payables, Cash)
6. Managing Long-Term Capital - Capital Budgeting (Objectives, Capital BudgetingTechniques)
7. Budgeting (Construction of a Budget, Master Budget, Flexible Budget)
8. Financial Analysis (Vertical and Horizontal Analysis, Liquidity, Stability,
Profitability and Activity Ratios)
9. Cash Flow (Operating, Financing and Investing Cash Flow, Calculation Methods Direct and Indirect Methods)
10. Pricing Decision (Optimal Selling Price, Price Setting)Seminars:
1.

5.

Business Development (Description of legal forms of enterprises, practicalexamples).
Time Value of Financial Flows (calculation of present value, future value,annuities - practical examles)
Factors of production (assessment of production factors in an enterprise)
Production (Calculation of optimal relationship between factors of production
and products)
Costing (Methods of detrmining BEP, gross contribution, practical examples)

6.

Practical examples of full costs calculations (Using of different methods and

2.
3.
4.

121

MSc in Economics and Management
second year

7.
8.
9.
10.

approaches)
Examples of theoretical approaches to cost optimizing
Financing of a Business (The lease versus purchase decision - example)
Capital Budgeting (Methods of capital budgeting - examples)
Financial accounting information (Common size statement, Annual change)

Study literature:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

122

Samuelson, P., Nordhaus, W.: Economics, Mc.Graw-Hill/Irwin, 2009
Hirschey, M.: Economics for Managers. Thomson Higher Education, Mason,
2005
Synek, M.: Manažerská ekonomika, Grada, 2007
Rosochatecká, E.: Ekonomika podniků, ČZU 2009
Rutherford, D.: Routledge Dictionary of Economics (Routledge, London 2002)
Dictionary of Business (Penguin Reference, London 2002)
Dictionary of Economics (Penguin Reference, London 2003)
Dictionary of Business (Oxford University Press 2002)
Peppers, L., Balis, D.: Managerial Economics, Prentice-Hall, Englewood Cliffs,
1987
Atrill, P.: Financial Management for Decision Makers, Prentice Hall, Harlow,
2006
Drury, C.: Management and Cost Accounting, Thomson, London, 2005

MSc in Economics and Management
second year

STRATEGIC MANAGEMENT (EREB4E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. Ing. Ivana Tichá, Ph.D.
Spring semester
Masters
4.0
written and oral
4-point scale
36

Objective and general description:
The subject deals with advanced approaches of managerial economics, focused oninternal business environment. Students become familiar with managerial methods
needed to assest business performance and economic health. Particular parts are
dedicated to financing of business enterprises, costing, managing working capital,
capital budgeting and financial analysis. Practical explanations are developed inseminars. Basic teaching forms are lectures, seminars, elaborating individual projects.

Lectures:1.

Introduction, Building-up Business (Economic Terms and Concepts, Starting up
a business - Location, Factors of Production, Financing, Legal Forms,
Integration)
2.
Capital Structure (Structure of Assets in a Business Enterprise)3.
Financing a Business (Financial Sources - Equity and Debt Capital, Internal andExternal Financing, Debt Financing Problem).
4.
Financial Planning (the Role of Accounting in Business, Financial Planning andProjected Financial Statements, Master Budget)5.
Costing (Cost Classification, Cost Behaviour, Cost Volume Profit Analysis)
6.
Cost Allocation (Traditional Costing Methods, ABC costing)
7.
Managing Working Capital (Techniques of Managing Working Capital, Managing
Stocks)8.
Investment Decision (the Nature of Investment Decision, Objectives, Capital
Budgeting Techniques)
9.
Financial Analysis (Theoretical Approaches, Comparative Financial Statements
Analysis, Ratio Analysis)
10. Cash Flow (Cash Flow Concept, Cash Flow Statement, Cash Flow Plan)

Seminars:
1.
2.
3.
4.
5.

123

Business Development (Description of legal forms of enterprises, practicalexamples).
Time Value of Financial Flows (calculation of present value, future value,annuities - practical examles)
Factors of production (assessment of production factors in an enterprise)
Production (Calculation of optimal relationship between factors of production
and products)
Costing (Methods of detrmining BEP, gross contribution, practical examples)MSc in Economics and Management
second year

6.

Practical examples of full costs calculations (Using of different methods andapproaches)
7.
Examples of theoretical approaches to cost optimizing
8.
Financing of a Business (The lease versus purchase decision - example)
9.
Capital Budgeting (Methods of capital budgeting - examples)
10. Financial accounting information (Common size statement, Annual change)

Study literature:
1.
Keat, P.G., Young, K. P., Managerial Economics. Economic Tools for Today's
2.
3.
4.
5.
6.

124

Decision Makers. 6th edition. London, Pearson Education, 2008. 598 s. ISBN
978-0-13-507065-9
Griffiths, A., Wall, S. Economics for Business and Management. 3rd edition.
Harlow Pearson Education, 2011. 561 s. ISBN 978-0-273-73524-3
Gitman, J. Essentials of Managerial Finance. 4th edition, Boston Pearson
International Edition, 2006. 580 s. ISBN 0-321-35648-9
Tucker, I. B. Economics for Today's World. 6th edition. South-Western
Cengage Learning, 2010. 845 s. ISBN 978-0-324-78238-7
Griffiths, A., Wall, S. Applied Economics. 11th edition. Harlow Prentice Hall,2007. 670 s. ISBN 978-0-273-70822-3
Davies, H., Lam, P. Managerial Economics. An Analysis of Business Issues. 3rdedition. Harlow, Prentice Hall, 2001. 535 s. ISBN 978-0-273-64628-0

MSc in Economics and Management
second year

LAW IN EU (EJE21E)
Department of Law
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

JUDr. Jana Borská, Ph.D.
Spring semester
Masters
4.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to give a broad and general introduction to EU law including apractical knowledge of EU institutions and policy. The lectures will be followed byseminars where the discussed issues will be dealt with in detail. At the end of thecourse there will be a closed book written exam for which both credit and a grade will
be awarded.

Lectures:1.
2.

Civil liberties in Europe
Evolution from ESUO, EEC and EURATOM over EC and Maastricht EU to postLisbon EU - I.
3.
Evolution from ESUO, EEC and EURATOM over EC and Maastricht EU to postLisbon EU - II.
4.
Post-Lisbon EU legal framework - primary and secondary sources, Consolidated
version of TEU, TFEU, Charter I.
5.
Post-Lisbon EU legal framework - primary and secondary sources, Consolidated
version of TEU, TFEU, Charter - II.
6.
Post-Lisbon EU institutions and organs.
7.
Classic Case law of the Court of Justice of the EU, resulting doctrines andprinciples.
8.
Commercial Case law of the Court of Justice of the EU.
9.
Recent EU issues - integration, Eurozone, crisis? - I.
10. Recent EU issues - integration, Eurozone, crisis? - II.
11. Recent EU issues - integration, Eurozone, crisis? - III.
12. Presentation of research projects regarding EU issues - I.

Seminars:
1.
2.
3.
4.
5.
6.

125

Evolution from ESUO, EEC and EURATOM over EC and Maastricht EU to postLisbon EU.
Post-Lisbon EU legal framework - primary and secondary sources, Consolidated
version of TEU, TFEU, Charter.
Post-Lisbon EU institutions and organs.
European Council, Council, Parliament.
CJ EU.
Classic Case law of the Court of Justice of the EU, resulting doctrines andprinciples - I.

MSc in Economics and Management
second year

7.

Classic Case law of the Court of Justice of the EU, resulting doctrines andprinciples - II.
8.
Commercial Case law of the Court of Justice of the EU - I.
9.
Commercial Case law of the Court of Justice of the EU - II.
10. Recent EU issues - integration, Eurozone, crisis?
11. Recent EU issues - integration, Eurozone, crisis?
12. Projects presentations.

Study literature:
1.
2.
3.
4.

126

Cini, Michelle, Borragán, Nieves Perez-Solorzano. European Union Politics. 3rd
Editon. Oxford, UK Oxford University Press, 2010. ISBN 978-0-19-954863-7.
Craig, Paul and de Búrca, Craínne. EU Law Text, Cases, and Materials, Oxford
University Press, Oxford, UK, 4th edition, 2008, ISBN 978-0-19-927389-8
Craig, Paul and de Búrca, Craínne. The evolution of EU Law. 2nd Edition. Oxford,
UK Oxford University Press. 2011, ISBN 978-0-19-959296-8.
Horspool, Margot, M., HUMPHREYS, Matthew. European Union Law. 6th Edition.
Oxford, UK Oxford University Press, 2010, ISBN 978-0-19-957534-3.

MSc in Economics and Management
second year

COMPUTER SECURITY (ETE45E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Martin Havránek, Ph.D.
Spring semester
Masters
4.0
written and oral
4-point scale
36

Objective and general description:
The subject is taught by teachers with the experience in the field of the computer
security, operation systems and other areas of computer science. The course
combines lectures with theoretical and practical exercise under supervision. The
course combines theoretical and practical introductions to the use general and specificencryption methods for work with information. During the lectures, the main problems
are outlined, and during the exercise, principles and methods used in chosen subjects
are studied in depth. Students are encouraged to solve problems in informal groups.
Students work with problems in the relevant areas, either in groups or individually.
The fundamental elements of the subjects are taught in lectures and the learning
process is supported by homework including problem solving in basics of dataprotection. The course is held as lectures and calculation practices in area of basic
encoding and decoding. In order to pass the course it is essential to participate
actively and a report has to be done in chosen topics.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Computer crime and its criminal-law implications.
Basic encoding and decoding. Safety coding systems.
Use of encoding, protocols and programming of a coding algorithms.
Protection in operating systems I.
Protection in operating systems II.
Design of safe operation systems.
Network and distributed systems security.
Security of network administration.
Security of database systems.
Basics of data protection, technical data protection asssurance.

Seminars:
1.
2.
3.
4.
5.

Basic encoding and decoding, Usage of encoding
Protection in operating systems
Design of safe operating systems
Network and distributed systems security
Security of network administration
Security of database systems
Design of technical data protection assurance127MSc in Economics and Management
second year

Study literature:
1.

2.
3.
4.
5.

128

Scambray J., McClure S.. Hacking Exposed Network Security Secrets andSolutions, Sixth Edition. San Francisco McGraw-Hill Osborne Media, 2009,ISBN
0071613749
Matt, Bishop. Introduction to Computer Security. New York Addison-Wesley,
2004, ISBN 0-321-24744-2
Stallings, W. Cryptography and Network Security Principles and Practice. New
York Prentice Hall, 2010, ISBN 0-13-609704-9
Peltier, T., R., Information Security Risk Analysis. Boca Raton Auerbach Pub.,
2010, ISBN 978-1439839560
Pfleeger Ch.P., Pfleeger S. L. Security in Computing, 5th Edition. New York
Prentice Hall, 2015; ISBN 978-0134085043

MSc in Economics and Management
second year

BUSINESS STRATEGY (ERE27E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. Ing. Jan Hron, DrSc., dr. h. c.
Spring semester
Masters
4.0
written and oral
4-point scale
36

Objective and general description:
To develop awareness and understanding of strategy applicable to business andorganization. To develop an understanding of the overall strategic issues facing anorganization and therefore the broad perspective from which to appreciate their own
contribution to the organization’s purpose. To develop an understanding of thestrategic management issues. The course comprises reading material (preparatory
and in the business game), assessment of case studies, lectures and businesssimulation.

Lectures:
1.

2.

3.

4.

5.

129

Principles of Strategic Business
Content: Topics include: strategy in the private, public and not-for-profit
sectors; the practice of strategic business, analysing the context; internal
analysis; objectives and stakeholder expectations; evaluation and selection ofstrategies; designing structures and allocating resources.
Enterprise and innovation
Content: Topics include: Business innovation topology, Models of innovation
management, creativity and knowledge management, R&D management,
Intellectual property, Portfolio management, Open innovation and technology
transfer, New product/service development process.
Foundations of Business: Leadership and Strategy
Content: topics include: Managerial roles and functions; the nature ofleadership; understanding organisations; organisations structure, design andevolution; the dynamics of politics, power and culture in organisations; strategic
analysis of industries, resources, capabilities as well as the nature and sourcesof competitive advantage
Strategic Management/Marketing
Content: This module draws together the areas of strategic analysis, strategy
formulation and implementation. Core topics include: Environmental analysis,
resource analysis, business level strategy, marketing strategy development andsustaining competitive advantage; Corporate level strategies and managing themultibusiness corporation; managing organisational culture and change and theexercise of leadership, power and control
Business ethics
Content: Frameworks for the analysis of business ethical decisions. Corporatesocial responsibility; the regulation of business; consumer rights andMSc in Economics and Management
second year

advertising; employee rights; trade secrets; industrial espionage, whistleblowing; and the moral manager.
6.
The External Environment:
Content: understanding the global and domestic environment; Defining theBusiness Model; and understanding the Innovation challenge; Scenario Planning
7.
Competitive Environment:
Content: What is the competitive position? What are the resources andcompetencies? What is the competitive advantage?
8.
Creating Strategic Value
Content: Ensuring that the capabilities fit the strategic challenge; innovation
creativity; and creating Public Value
9.
Strategic Planning
Content: applying strategic thinking to the planning process; understanding thenature and process of Strategic planning; Vision, Mission, Objectives, andGoals; understanding the difference between Strategic Planning, Business
Planning and Tactical Planning
10. Business Model Innovation:
Content: Value Propositions; and creating a strategic culture
11. Strategy Execution and Implementation:
Content: business orientation; product/service development; setting targets;measuring performance; and embracing Innovation as a process
12. Entrepreneurship and Risk:
Content: understanding the difference between a manager and an
entrepreneur; the relationship between entrepreneurship and risk; the need forand the methods of ensuring risk management in strategic business decision
makingSeminars:
1.
2.
3.
4.
5.
6.

130

The concept of Strategy
Strategic thinking and Strategic Leadership
Innovation and Entrepreneurship in Strategic Business
Creating and promoting a Strategic Planning Process
Creating and Sustaining a Competitive Advantage
Risk and Ethics

MSc in Economics and Management
second year

Study literature:
1.
2.
3.
4.
5.
6.

131

Sliwotsky, A.J., Value migration how to think several moves ahead of thecompetition, Harvard Business Press, 1996, 327 p., ISBN 9780875846323
Porter, M.E., Competitive Advantage Creating and Sustaining Superior
Performance, Free Press, 1998, 592 p., ISBN 978-0684841465
Nickels, McHugh.: Understanding Business, McGraw-Hill:USA, 1999
Bingham, F.G., Business Marketing Management. NTCUSA, 1995, 675 p., ISBN
9780538836784
Hisrich, P. et al., Entrepreneurship. McGraw-HillUSA, 2005, 591 p., ISBN
9780072873740
Nickels, W., et al., Understanding Business. McGraw-HillUSA, 2012, 800 p., ISBN
9780073524597

MSc in Economics and Management
second year

INTERNATIONAL FINANCE (ENE34E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:Oldřich Ludwig Dittrich, MPH, Ph.D.
Spring semester
Masters
4.0
written and oral
4-point scale
36

Objective and general description:
The International Financial Management course is designed to provide students withand understanding of the theory of finance in multinational companies. Theoreticalmodels specific to international finance are introduced and explored through numericalexamples and discussion of relevant empirical evidence. The course balances
evaluative and computational skills with the aim of presenting international finance ina theoretical and practical perspective.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Multinational Financial Management: An Overview.
The International Monetary System
Foreign Exchange Market
International Parity Conditions
Exchange Rate Determination.
Forecasting Exchange Rates
Managing Foreign Exchange Exposure
Multinational Capital Budgeting.
Direct Foreign Investment.
Global Cost and Availability of Capital
Political Risk Assessment and Management
International Portfolio Management

Seminars:
1. Multinational Financial Management: An Overview, The International Monetary
System
2. Foreign Exchange Market, International Parity Conditions
3. Exchange Rate Determination, Forecasting Exchange Rates
4. Managing Foreign Exchange Exposure, Multinational Capital Budgeting
5. Direct Foreign Investment, Global Cost and Availability of Capital
6. Political Risk Assessment and Management, International Portfolio Management

Study literature:132

MSc in Economics and Management
second year
1.
2.

133

MOFFET, M., STONEHILL, EITMAN, D. Fundamentals of Multinational Finance. 4.
vyd. New Yersey Pearson/Prentice Hall, 2011. 544 s. ISBN 978-0132138079
MADURA, J. International Financial Management. 11. vyd. Boston South-WesternCollege Pub, 2011. 736 s. ISBN 978-0538482967

MSc in Economics and Management
second year

MACROECONOMIC ANALYSIS (EEEE3E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. doc. Ing. Mansoor Maitah, Ph.D. et Ph.D
Spring semester
Masters
4.0
written and oral
4-point scale
36

Objective and general description:
This course is concerned mainly with aggregate economic activity. Major emphasis is
on factors determining GDP, employment, price level and balance of payments. The
purpose of the course is to link the theoretical knowledge of participants with
empirical issues in macroeconomics and such a way to improve their analytical andsyntactical abilities. The participant will understand the implications of changes inmacroeconomic factors from several viewpoints. They will be able to work with
empirical studies and to process them as well. Furthermore, they will be aware of theimportant aspects of theoretical concepts and their confrontation with real world. The
course consists of lectures and seminars. Independent work of students out of classes
is required.

Lectures:
1.
2.

The structure of economy and its implications.
The determinants of aggregate consumption, business investment, imports andexports, government spending and taxation.
3. Fiscal and monetary policy – the role in economy and their interaction – several
empirical studies.
4. Monetary transmission – direct channel, interest rate channel, credit channel,
channel of asset price and the channel -1.
5. Monetary transmission – direct channel, interest rate channel, credit channel,
channel of asset price and the channel -2.
6. Price level.
7. Price level–price puzzle.
8. Asymmetric information and their role in economy.
9. Balance of payments and its determinants in Czech economy (1)10. Balance of payments and its determinants in Czech economy (2)Seminars:
1.
2.
3.
4.
5.

134

General equilibrium modelling
Partial equilibrium modelling.
Monetary policy modelling.
Fiscal and balance payments modelling.
Open economics relationships modelling.

MSc in Economics and Management
second year

Study literature:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

11.
12.
13.
14.

135

Bondt G. J. de: Credit and asymmetric effects of monetary policy in six EU
countries: an overview, De Nederlandsche Bank NV, 1998
Espinosa-Vega M.A.: How powerful is Monetary Policy in the long run?, Federal
Reserve Bank of Atlanta Economic Review, 3Q 1998, 12-31
Giordani P.: Essays in Monetary Economics and Applied Econometrics, Stockholm
school of Economics, Elanders Gotab, Stockholm, 2001
Okun A.M.: Prices & Quantities – a macroeconomic analysis, Basil Blackwell
Publisher, Oxford, 1981
Romer, D.: Keynesian Macroeconomics without the LM curve, January 2000,
www.nber.org/paper/w7461
Seddighi H.R., Lawler K.A., Katos A.V.: Econometrics: A Practical Approach,
ROUTLEDGE, London, 2000
Stiglitz J.E., Greenwald B., Arnott R.: Information and economic efficiency, w.p.
No. 4533, NBER, 1993
Favero, C.A.: Applied Macroeconometrics, Oxford University Press, 2001
Banerjee A., et al.: Co-integration, error correction and the econometric analysis
of non-stationary data, Oxford University Press, 2003
Charemza W.W., Deadman D.F.: New directions in econometric practice: generalto specific modelling, cointegration and vector autoregression, Northampton:
Edward Elgar, 2003
Mishkin, F.: The Economic of Money, Banking and financial Markets, Scott
Foresman and Company, New York, 1989
Samuelson P.A., Nordhaus W.D.: Economics, 17-th Edition, McGraw-Hill, 2001
Stiglitz J.E., Greenwald B.C.: Asymmetric information and the new theory of the
firm: financial constraints and risk behaviour, w.p. No. 3359, NBER, 1990
Taylor J.: The Monetary Transmission Mechanism – an Empirical Framework,
Journal of Economic Perspectives, October 1995, 11-26

MSc in Economics and Management
second year

SOCIAL ECONOMY (EEEE4E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Bohuslava Boučková , CSc.
Spring semester
Masters
4.0
written and oral
4-point scale
36

Objective and general description:
Introduction into the topic of social economy as one of the important alternative
economic phenomena in the present world. Students get acquainted with thetheoretical base of SE including some of the representatives of the theory on theworld level., as well as with the practical examples of the SE institutions andenterprises on the EU and CR level. Specific examples, as the implementation of the
Public Private Partnership and Fair Trade are included. Students apply the knowledge
on the preparation of group project of a SE enterprise of the selected type and its
presentation.

Lectures:1.
2.

Definition and key concepts of social economy. Main types.
Theoretical base of SE: Main goals of economic activities.Person as an economic
object.Social capital.
3. Jaroslav Vanek: Cooperative economy, Labour Manged Economy, Solidaritybased Economy.
4. Co-operatives as a part of social economy: The Mondragon case, Czech
examples.
5. Institutional frame of social economy. Social economy zones.
6. Specific SE movements: Emaus Movement, Prout Co-operatives, Liberation
Theology.
7. Social economy in the EU: documents, examples, Equal projects.
8. Social economy enterprises in the CR: types, functioning, support. Possibilities inagrar sector and rural areas.
9. Public Private Partnership:definition, origin, goals. PPP in the EU and CR.
10. Fair Trade:definition, goals, principles. FT in Europe. development of FT in theCR.

Seminars:
1.
2.
3.
4.
5.

136

Aims, content and demands of the course. Topics and recommendations for thegroup project.
Information on social economy in the world on Internet: Mondragon, kibutzim, SE
enterprises in the U.K.
Social economy game: Establishing social capital.
Fair Trade in practice: Excursion to the Fair Trade shops in Prague.
Group projects presentations.

MSc in Economics and Management
second year

Study literature:
1.
2.
3.
4.
5.
6.
7.

137

Vanek, Jaroslav: Crisis and reform:Essays in social Economy. Ithaca University
Press, N.Y.,1989
Alternatives to economic globalisation. A report of the International Forum on
Globalisation.BK Publishers, San Francisco, 2002
Karafolas, S., Spear, R.(ed.): Local society, global economy.The role of cooperatives. Hellin, Greece, 2002
Bauman, Z.: Globalisation.Polity Press 1999
Review of Social Economy .The Journal of the Association for Social
Economics.www.tandf.co.uk
Vanek, J.:The Labor-Managed Economy: Essays by Jaroslav Vanek.Amazon, N.Y.,
2004
Vanek,
J.:Globalisation,
desructive
trade
and
remedies
throughcooperation.Cornell University Press, 2003

MSc in Informatics
Programme syllabi
138

MSc INFO PROGRAMME SYLLABIFIRST YEAR
AUTUMN SEMESTER
Projecting of IS (EIE27E)
Theoretical Informatics (EIEC4E)
IT Projects Management (EAEF2E)
Organizational Behavior (ERE3PE)
Statistical Data Analysis (ESE34E)
Computer Networks (ETE50E)

141
142
143
145
146
148

SPRING SEMESTERIT Economy (EEEB8E)
Process Modelling (BPMN) (EIEC5E)
Artifical Intelligence (EIE31E)
IS Security (ETE40E)

150
152
153
154

SECOND YEAR
AUTUMN SEMESTERIT Project Management (EAEE3E)
Systems Integration (EIE32E)
Information Engineering (EIE49E)
Grammar and Languages (I.T.) (EIEB3E)
Internet Technologies - Client Side (ETE52E)

156
158
160
162
163

SPRING SEMESTER
Decision Support Systems (EAE24E)
Prognostic Methods (EEEF9E)
IS Quality Assesment (EIE50E)
Internet Technologies - Server Side (ETE53E)
IT for e-Business (ETE24E)

139

165
167
169
171
173

MSc in Informatics
Programme syllabi – First year140

MSc in Informatics
first year

PROJECTING OF IS (EIE27E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. Ing. Ivan Vrana, DrSc.
Autumn semester
Master
5.0
written and oral vindication of project4-point scale
36

Objective and general description:
Object methods of information engineering in continuation of structured techniques,
the emphasis are put at object consideration of analysis and design of information
system. This approach is to enable fast development of applications in automatedenvironment of object I-CASE tools. The object oriented paradigm will be presented in
lectures and its utilisation in description and design of information systems. Several
methodologies will be considered. Individual techniques will be trained in case studies
in seminars, utilising available CASE tools.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction to OO paradigm
Object models.
Roles, qualification, aggregation, generalisation.
OCL language.
Dynamic modelling.
State diagrams.
Interaction modelling.
UML methodology.
Domain analysis.
Application analysis.
Class models and an application state model.
System design.

Seminars:
1.
2.
3.
4.
5.
6.

Introduction to OO approach
Modelling dynamic features, System life cycle
OO analysis and design - introduction
Tools for OO design, diagrams
UML, transformation of the conceptual modelType architectures.

Study literature:
1. James Rumbaugh: Object-oriented modelling and design. Prentice-Hall, 1991
2. Ambler S.W.: Agile modelling. John Wiley 2002
3. Fowler M. UML distilled. Addison Wesley 2004

141

MSc in Informatics
first year

THEORETICAL INFORMATICS (EIEC4E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Arnošt Veselý, CSc.
Autumn semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to equip students with basic knowledge and skills in the fieldof applied mathematics, applied logic, algorithmization and computational theory,necessary for understanding other related and specialized subjects in the master's
degree program in Informatics. Since this master's field can also be studied byapplicants with various previous bachelor's degree education, the subject is also ameans to unify the foundations for further study. In the course, students will get
acquainted with the basics of set theory, the concept of relation, graph, andautomaton, including their practical use for software engineering. They will get
acquainted with, for example, oriented and non-oriented graphs and their use for thedescription of the process and algorithm, in decision theory, for process planningproblems and for solving selected optimization problems for economic applications.
Attention will be paid to the issue of computational complexity of algorithms.

Lectures:1. Formal languages and grammars
2. Deterministic and nondeterministic finite acceptors
3. Finite acceptors and regular languages
4. Properties of regular languages
5. Moore and Mealy automat
6. Context-free languages
7. Equivalent context-free grammar editing
8. Stack automata and context-free languages
9. Turing machine
10. Decidable and indecidable problems
11. Computational complexity
12. Review

Study literature:
1. Linz P.: An Introduction to Formal Languages and Automata, University ofCalifornia, 2012
2. Hopcroft J.E., Ullman J.D. : Introduction to Automata Theory, Languages andComputation Addison-Wesley, 1979142

MSc in Informatics
first year

IT PROJECTS MANAGEMENT (EAEF2E)
Department of Economic Theories
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Tomáš Šubrt, Ph.D.
Autumn semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The course is oriented to project management. To clarify the basic principles andtasks in project management within the life cycle of projects in line with world trendsof modern project management oriented to IT business. The main idea of the course
meanders in a systematic and methodical procedure for ensuring all project activities.
Students will be introduced to individual stages of project and its typical tasks andprinciples of its handling. They will be able to prepare a project for realization(especially plan, prepare defence for the investor, and prepare basic project
documentation). They will be able to manage and coordinate the activities ofrealization of a project in any stage. The basic form of teaching are lectures,
seminars, project and ability to present own work.

Lectures:1.
2.

Life cycle of IT projects, types of IT projects and SW development.
Organization structure of the project. Assembling project Team. Communicationand project roles.
3. Agile methods (Agile Manifest) in IT project management.
4. Project planning (logical framework, time and source analysis).
5. IT project and analysis phase (Use Case models).
6. IT project and development phase (SW development, time and performance
prediction).
7. IT project and testing phase (Testing methodology, test scenarios).
8. Change management, Quality management (standards and tools)
9. Project closing. Lessons Learned, Project Management Maturity Model.
10. Project Management principles. International standards, methodologies of ProjectManagement.
11. Project Management Office. Program and portfolio of the projects. Process model.
12. Simulation and prediction of IT projects. Best practices.

143

MSc in Informatics
first year

Seminars:
1.
2.
3.
4.
5.
6.

Introduction. Definition of the project. Team roles and assembling the teams.
Business case and schedule of the project.
Team presentation. Technical part of project (Architecture, Use Cases).
Use Cases and architecture presentation.
Testing phase, Testing Plan and scenarios.
Final presentation (presentation of the whole project). Lessons learned and bestpractises.

Study literature:
1. A Guide to the Project Management Body of Knowledge: (Pmbok Guide)''. ProjectManagement Institute, 2008. ISBN 1933890517
2. ''Managing Successful Projects With Prince2''. Stationery Office Books, 2009
3. Kerzer H.Project Management A system Approach to Planning, Scheduling andControlling. John Wiley & Sons, New York, 2000
4. Maylor,H. Project Management. Pitman Publishing 1996

144

MSc in Informatics
first year

ORGANIZATIONAL BEHAVIOR (ERE3PE)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Tomáš Macák, Ph.D.
Spring semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The objective of this course is to provide theoretical background of organizational
processes and relationships of all organizational resources with an emphasis on
human resources. In addition, traditional approaches based on theories of motivation
are provided, for example: communication, evaluation of employees, also a modern
approaches based on game theory (negotiation, conflict resolution), the theory ofassessment and measurement (based on fuzzy approach) and logic control theory(deterministic decision making in the organization). For familiarization with theprocedures leading to the proposal of the optimal composition and use of othercompany resources (especially physical) are presented illustrative examples based onlinear programming and logic control. Theoretically designed to follow the lecture time
exercise in which students practice presented principles of practical examples are
divided into three areas: planning in the organization, decision-making in theorganization and layout of enterprise resources. Besides the ability to take over anduse the principles of the theory, students are provided through individually designed
case studies, led to creative thinking. To grow the practical skills of effective
presentation, students work out a collective, present and defend a group project.
Lectures:1.
Introduction to problems of organisational behaviour
2.
Behaviour of individuals in an organisation
3.
Motivation
4.
Handling stress5.
Individual and interpersonal behaviour
6.
Emotions, values and ethics in organisation
7.
Processes taking place in teams
8.
Power and political relations in organisation
9.
Conflicts and negotiation in organisation
10. Organisational change
11. Organisational culture
12. Revision

145

MSc in Informatics
first year

STATISTICAL DATA ANALYSIS (ESE34E)
Department of Statistic
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Tomáš Hlavsa, Ph.D.
Spring semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The course is oriented at the use of advanced statistical techniques when employing
statistical software for the collection, processing, and analysis of both the univariate
and multivariate data sets. The instruction is consistently performed using applied
approach. Holding to the starting assumptions is underlined, as well as to the decision
criteria concerning the application of separate statistical methods and practicalcomputation procedures and on interpretation of the results at the end. The separate
methods included are illustrated by means of meticulously solved examples of real
data analyses.

Lectures:1.

Survey design, minimum necessary sample size assessment techniques,
explorative analysis
2.
Contingency table analysis
3.
Enumerative data analysis
4.
Ordinal data analysis
5.
Basic of demography
6.
Standard of living
7.
Multiple regression and correlation - assumptions for application
8.
Multiple regression and correlation - search for the optimum subset of
explanatory variables
9.
Multivariate statistical methods - principles and application
10. Principial component analysis
11. Factor analysis
12. Cluster analysis

Seminars:
1. Survey design, minimum necessary sample size assessment techniques,
explorative analysis
2. Contingency table analysis
3. Enumerative data analysis. Ordinal data analysis
4. Multiple regression and correlation
5. Multivariate statistical methods - principles and application. Principal component
analysis
6. Factor analysis. Cluster analysis

146

MSc in Informatics
first year

Study literature:
1. JOHNSON, R., A. Applied multivariate statistical analysis, Pearson Prentice Hall,2007.773 p. ISBN 978-0-13-187715-3.
2. SULLIVAN, M. Fundamentals of Statistics, Pearson Prentice Hall, 2008.606 p. ISBN
978-0-13-156987-2.
3. TRIOLA, M., F. Elementary Statistics using Excel. Pearson Addison Wesley, Boston,
USA, 2007.915 s. ISBN 978-0-321-36513-5.

147

MSc in Informatics
first year

COMPUTER NETWORKS (ETE50E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Jiří Vaněk, Ph.D.
Spring semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to provide students with knowledge of computer networks
and their interconnection, management, and administration with a focus on the mostused technologies and network operating systems. During the semester, students
prepare and present a seminar paper on an assigned topic and develop and defend
a case study of a network operating system. Exercises are held in the laboratory ofcomputer technology.

Lectures:
1.

The entrance to the Computer Networks, networks LAN and WAN, computingmodel
2. Network taxonomy, network operating systems
3. Network architecture - model ISO OSI
4. Network architecture - TCP/IP
5. Data communication
6. Access methods (access control)
7. Transmission technics, basic transmission paradigm, physical layer
8. Link layer, Access control
9. Network layer, switching, routing, transport layer, application layer
10. Internetworking
11. Ethernet, wireless Ethernet
12. Wired broadband, wireless broadband, mobile communications

Seminars:
1. Entry information: program and organization of the semester, evaluation,
seminar works, assembling of work teams - case study
2. Consultation and monitoring - case studies, seminar works
3. Seminar 1 - seminar works presentation
4. Seminar 2 - seminar works presentation
5. Seminar 3 - presentation case studies
6. Seminar 4 - presentation case studies, pass-eligible check148

MSc in Informatics
first year

Study literature:
1. BEASLEY, Jeffrey S; NILKAEW, Piyasat and BEASLEY, Jeffrey S. Networking
essentials. 3rd ed. Indianapolis, Ind. Pearson. 2012. 600 p. ISBN 07-897-4903-3.
2. DYE, Mark A.; MCDONALD, Rick; RUFI, Antoon W. Network Fundamentals CCNA
Exploration Companion Guide. Version 10. Indianapolis Cisco Press. 2008. 528 p.
ISBN 1-58713-208-7
3. LEWIS, Wayne. LAN Switching and Wireless CCNA Exploration Companion Guide.
Version 10. Indianapolis Cisco Presss.2008. 528 s. ISBN 1-58713-207-9
4. company materials (Microsoft, SuSE Linux, Novell, CISCO, IBM, Google, ...),
current professional articles and Internet resources on networking

149

MSc in Informatics
first year

IT ECONOMY (EEEB8E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jiří Mach, Ph.D.
Spring semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The course describes and classifies the phenomena and processes existing and taking
place in a firm, provides students with the theoretical knowledge needed to learn
about the economic results of companies and to evaluate their level. The economic
and legal preconditions for the establishment and development of various forms ofcompanies with emphasis on companies in the field of ICT are characterized. The
structure of assets and capital is evaluated, students are acquainted with the methodof financing the company, with financial decisions in financing investments incorporate assets (including the specifics of acquiring IS) and day-to-day operations.
Furthermore, attention is paid to the issue of costs, especially in connection with theacquisition of ICT, payroll system and methods of financial analysis for the needs ofevaluating the performance of companies. The theory is supplemented by practicalknowledge from economic life.

Lectures:
1.
The subject of business economics with regard to the ICT sector, definition and
2.
3.
4.
5.
6.
7.
8.
9.
10.
150

classification of companies in the Czech Republic.
Fixed assets in companies - types of assets, valuation, reproduction of asset
value.
Short-term assets in companies - types of assets, valuation, evaluation of
inventory efficiency - specifics in companies providing IS and ICT.
Capital - types of equity and debt, cost of capital, optimization of capital
structure, balance sheet rules, indicators of financial structure and liquidity.
Work and remuneration for work - basics of wage systems, forms of wages,
wage and other personnel costs, labour productivity indicators.
Costs of company performance - complete and incomplete cost calculations,cost classification, calculation problems, use of calculation results in efficiency
evaluation.
Methodology for calculating total cost of ownership (TCO) and use of ICT
services.
Results of production and non-production activities of enterprises - definition of
production, revenues and incomes, costs and expenditures, profit and cashflow.
Profitability in companies - definition, profitability indicators, factors influencing
profitability, pyramid decomposition.
Economic added value and economic benefits of information systems.

MSc in Informatics
first year

Investments in companies - types of investments, methods of acquisition,
sources of financing, capital expenditures.
Evaluation of investment efficiency - static and dynamic indicators, cost-benefit
analysis.

11.
12.

Seminars:
1.
2.
3.
4.
5.
6.

Basics of business plan. Forming of business plan for an ICT company.
Depreciation methods. Production and supply plan.
Cash flow. Cost allocation.
Economic efficiency. Break-even point.
Financial analysis.
Investments and their assessment.

Study literature:
1. GILLESPIE, A. Economics for Business. Oxford University Press: Oxford, 2019, 416 p. ISBN
978-0-19-108916-9.
2. HARRIS, N. Business Economics – Theory and Application. Butterworth-Heinemann (Elsevier):
Oxford, 2001, 369 p. ISBN 978-0-7506-4454-9

151

MSc in Informatics
first year

PROCESS MODELLING (BPMN) (EIEC5E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Martin Pelikán, Ph.D.
Spring semester
Master
5.0
credit and combined exam
4-point scale
36

Objective and general description:
The course introduces students to advanced methods of modelling and optimizationof business processes using standardized notation of the graphical language BPMN
(Business Process Model and Notation). Acquisition of knowledge and skills in thisarea brings students the ability to understand internal business processes, theirmodelling and optimization. The course follows the IS Design (UML).

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction to Process Modelling
Process Modelling Methodologies, Techniques and Notations
Process Modelling Software Tools
BPMN Graphical Language
BPMN Diagrams
BPMN Elements
The Process Model Design in BPMN
Business Process Optimalisation
Process Modelling in UML
The state of practice in the Czech Republic and globally
BPMN Certification
Process Modelling Future Trends

Study literature:
1. ENSTORM, David. A Simplified Approach to IT Architecture with BPMN. Universe,
2016. ISBN 1491784970.
2. FREUND, Jakob a Bernd RÜCKER. Real-Life BPMN. 4. Independently published(September 4, 2019), 2019. ISBN 1086302095.
3. Object Management Group Business Process Model and Notation [online]. [cit.
2020-10-10]. from: http://www.bpmn.org
4. WEILKIENS T., WEISS, Ch., DUGGEN, A.: OCEB 2 Certification Guide (2016, 2nd
Edition), eBook ISBN: 9780128109847, ISBN: 9780128053522

152

MSc in Informatics
first year

ARTIFICIAL INTELLIGENCE (EIE31E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Arnošt Veselý, CSc.
Spring semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
Lectures form introduction to those parts of artificial intelligence that are mostly usedin modern database systems, expert systems, in the field of representation andprocessing of knowledge and in decision models. The theory discussed in lectures will
be clarified on examples which students will be dealt with on exercises.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introduction to artificial intelligence
Mathematical model of neuron
Adaptation of neuron
Feedforward layered networks
Application of feedforward layered networks
Hopfield networks
Competitive neural networks, Korhonen self-organizing maps
Evolutionary algorithms
Fuzzy sets
Fuzzy modelling
Approximative reasoning
Fuzzy systems

Seminars:
1.
2.
3.
4.
5.
6.

Basic mathematical concepts. Neuron models.
Neuron learning. Feedforward layered networks.
Classification and regression with layered neural networks. Hopfield networks.
Competitive neural networks. Genetic algorithm.
Fuzzy sets. Modelling of properties.
Fuzzy relations. Fuzzy systems.

Study literature:
5. Beale R., Jackson T. : Neural Computing: An Introduction , Prentice Hall, 1994.
6. Patterson D. : Artificial Intelligence, Prentice Hall, 1990.
7. Jang J., R.: Neuro-Fuzzy and Soft Computing, Prentice-Hall,1997.

153

MSc in Informatics
first year

IS SECURITY (ETE40E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Martin Havránek, Ph.D.
Spring semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The subject is taught by teachers with the experience in the field of the computer
security, operation systems and other areas of computer science. The course
combines lectures with theoretical and practical exercises under supervision. The
course combines theoretical and practical introductions to the use general and specificencryption methods for work with information. During the lectures, the main problems
are outlined, and during the exercises, principles and methods used in chosen
subjects are studied in. depth. Students are encouraged to solve problems in informalgroups.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

154

Computer crime and its criminal-law implications
Basic encoding and decoding, Safety coding systems,
Usage of encoding, protocols and programming of a coding algorithms
Protection in operating systems
Protection in operating systems
Design of safe operating systems
Network and distributed systems security
Network and distributed systems security
Network and distributed systems security
Security of network administration
Security of database systems
Basics of data protection, technical data protection assurance.

MSc in Informatics
first year155

MSc in Informatics
Programme syllabi – Second year156

MSc in Informatics
second year

IT PROJECT MANAGEMENT (EAEE3E)
Department of Systems Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Petra Pavlíčková, Ph.D
Autumn semester
Master
5.0
written and oral
4-point scale
27

Objective and general description:
The subject is taught by teachers with the experience in the field of the computer
security, operation systems and other areas of computer science. The course
combines lectures with theoretical and practical exercises under supervision. The
course combines theoretical and practical introductions to the use general and specificencryption methods for work with information. During the lectures, the main problems
are outlined, and during the exercises, principles and methods used in chosen
subjects are studied in depth. Students are encouraged to solve problems in informalgroups. Students work with problems in the relevant areas, either in groups orindividually.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

157

Computer crime and its criminal-law implications
Basic encoding and decoding, Safety coding systems,
Usage of encoding, protocols and programming of a coding algorithms
Protection in operating systems
Protection in operating systems
Design of safe operating systems
Network and distributed systems security
Network and distributed systems security
Network and distributed systems security
Security of network administration
Security of database systems
Basics of data protection, technical data protection asssurance.

MSc in Informatics
second year

Seminars:
1.
2.
3.
4.
5.

Basic encoding and decoding, Usage of encoding
Protocols and programming of a coding algorithms
Protection in operating systems
Design of safe operating systems
Network and distributed systems security
Security of network administration
6. Security of database systems
Design of technical data protection assurance

Study literature:
1. Scambray J., McClure S.. Hacking Exposed Network Security Secrets andSolutions, Sixth Edition. San Francisco McGraw-Hill Osborne Media, 2009,ISBN
0071613749
2. Matt, Bishop. Introduction to Computer Security. New York Addison-Wesley, 2004,
ISBN 0-321-24744-2
3. Stallings, W. Cryptography and Network Security Principles and Practice. New York
Prentice Hall, 2010, ISBN 0-13-609704-9
4. Stallings, W. Cryptography and Network Security Principles and Practice. New York
Prentice Hall, 2010, ISBN 0-13-609704-9
5. Pfleeger Ch.P., Pfleeger S. L. Security in Computing, 5th Edition. New York Prentice
Hall, 2015; ISBN 0-13-239077-9

158

MSc in Informatics
second year

SYSTEMS INTEGRATION (EIE32E)
Faculty of economics and management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jan Tyrychtr, Ph.D.
Autumn semester
Master5.0
vindication of project4-point scale
36

Objective and general description:
The main goal of the course unit is to educate the students in sysem integration andsystem science. . The project includes a specification of the users requirements, theselection of the systems integrator, the current condition of IS/ICT, the analysis of theASW, the security, web presentation, the proposed solution and complex scheduling.
The study is the team work (SME model and System Integrator). The course isconcluded with the defence project and with questions from the systems integration.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Basics of systems integration
Trends in business practices and IS/IT
Life-cycle of IS/IT and life-cycle of a project
Global strategy of enterprise, information strategy of enterprise
Tenders
System specification and requirement analysis
Analysis and design of system
Implementation, testing and maintenance of a system
Technological line of information system development
Quality and ISO 9000+ standards
IS/IT security
Globalisation of society

Seminars:
1.
2.
3.
4.
5.
6.

Preliminary Study of the IS: Profile of the Company, Global business strategy
Profile of the System Integrator (Public Contract)
Information strategy of the Company (Tools for the analysis of the IS)
Catalogue end-user requests
Selection of ICT (HW, SW, ASW, LAN, Internet, Security)
Final solution of the IS (proposal, scheduling, price, service)

Study literature:159

MSc in Informatics
second year

1. ALTER, Steven. Information Systems. A Management Perspective. 1st edition.
Reading Massachusetts Edison-Wesley Publishing Company, 1992. 848 p. ISBN 0201-51030-8.
2. KROENKE, David. Management Information Systems.2nd edition. New York
McGraw-Hill, 1992. 804 p. ISBN 0-07-035787-0.

160

MSc in Informatics
second year

INFORMATION ENGINEERING (EIE49E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Marek Pícka, Ph.D.
Autumn semester
Master
5.0
credit and combined exam
4-point scale
36

Objective and general description:
The goal is to learn how to use necessary tools and work with theoretical backgroundfor currently used techniques of analysis, design and as the important part also
software implementation of information systems. The approach is based on the objectoriented paradigm. In practices, system VisualWorks together with applicable CASE
tools and database systems will be used. The application perspective of discussed
approaches is stressed from viewpoint of ICT processes and ICT management.
Practices are fit to the individual approach to each student with training and withsolving of semester projects.

161MSc in Informatics
second year

Lectures:
1.
2.

ICT management and its relation to information and business strategy.
ICT project lifecycle regarded from manager perspective. Dependence on
information system development and organizatio
3.
Process driven approach of ICT projects, management documentation, tasks
necessary for project initiation and closing
4.
The concept of business and workflow process and process model. The role ofPetri nets and finite state machines for
5.
Requirement engineering techniques. Interviewing for process model gatheringand validation.
6.
Object/oriented process models. Concepts and relationships.
7.
Concepts and relationships in model of conceptual objects. Optimalization andtransformation between business process
8.
Validation and optimalization of the conceptual model. Design patterns andobject normal forms. Transition to the sof
9.
Software implementation alternatives. Differences in approaches in
miscellaneous programming paradigms.
10. The role of CASE and CAME tools in consulting and analysis activities. The
fundamentals of metamodeling.
11. The issue of quality and maturity of ICT processes. CMM and ITIL approach.
12. Agile approach for information systems modelling and implementation.

Seminars:
1.
2.
3.
4.
5.
6.

Advanced work with CASE tool. Report generation. Report programming.
The usage of CASE tool outputs for management documentation.
Process model examples as the requirement base for an information system.
Examples of models in OBA and BORM.
Examples of software model development in CASE tool.
Semestral projects presentations.

Study literature:
1. Abadi M., Cardelli L.: A Theory of Objects, Springer-Verlag New York Inc. ISBN:0387947752
2. Ambler Scott: Building Object Applications That Work, Your Step-By-Step
Handbook for Developing Robust Systems Using Object Technology, Cambridge
University Press/SIGS Books, 19
3. Ambler Scott: Object Orientation – Bringing data professionals and application
developers together, http://www.agiledata.org/essays/objectOrientation101.html.
4. Hall J.et al.: Accounting Information Systems 3rd edition, South-Western
Publishing, 2003, ISBN 0538877960.
5. Merunka V., ICT Management, CZU 2004.

162

MSc in Informatics
second year

GRAMMAR AND LANGUAGES (I.T.) (EIEB3E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Vojtěch Merunka, Ph.D.
Autumn semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The course gives knowledge sufficient to enable students to program a specificcompilers in the form of pushdown automata that retrieves a data source (such as anopen format from the Internet) and transforms it into a syntax that is readable, forexample, office software, web applet, or subsequent statistical processing, or aprograms that converts the filtered data from a binary format into an open format.
There are discussed LL and LR parsers scanners and scanners of an input code. Thereis an additional explanation of the principles of the non-imperative programming using
the basic features of the languages Lisp and Prolog. Generally, the subject contributes
to the skills of critical thinking and less dependency on the commercial productspecifically software companies.

Lectures:1. Introduction, programming language LISP basics
2. Context of LISP language and λ-calculus
3. LISP algorithmization, list processing
4. Regular and push-down automata
5. Scanner construction by a regular automaton
6. LL1 and LR1 grammars
7. FIRST set a FOLLOW set calculation
8. Options for a compiler construction
9. PROLOG intro
10.List processing in PROLOG
11.Compiler construction in PROLOG
12.Examples from the practice

Study literature:
1. Michaelson G.: An Introduction to Functional Programming Through Lambda
Calculus, ISBN 978-0486478838, 2011
2. Davis M.: Computability, Complexity, and Languages: Fundamentals of TheoreticalComputer Science / Edition 2

163

MSc in Informatics
second year

INTERNET TECHNOLOGIES - CLIENT SIDE (ETE52E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Petr Benda, Ph.D.
Autumn semester
Master
5.0
written
4-point scale
36

Objective and general description:
The basic forms of teaching are lectures, controlled seminars in computer laboratory
and independent work with PC. Inform students about technologies used in creation of
web sites on part of customer especially technologie DHTML. Students create
individual essays and group web site projects. The project report is presented anddiscussed in the class in the presence of a committee.

Lectures:1.

Introduction into the course unit. Development of IT - architecture Client Server.
2.
Evolution of Internet, Markup Languages.
3.
DHTML - Document Object Model.
4.
Cascading Style Sheets - selectors.
5.
Cascading Style Sheets - styles for documents, responsive design.
6.
Javascript - description of language.
7.
Javascript - examples.
8.
Computer graphics.
9.
Accessibility of web sites.
10. AJAX technology.
11. Multimedia and Flash technology - RIA.
12. Usability of web sites.

Seminars:
1.
2.
3.
4.
5.
6.

Introduction into seminars, Markup languages.
HTML advanced techniques, HTML5.
JavaScript and CSS tecnologies basics.
Cascading Style Sheets advanced techniques, CSS3.
Responsive design.
Presentation ande defense of group projects.

164MSc in Informatics
second year

Study literature:
3. Flanagan D.: JavaScript. Computer Press 2002
4. Musciono Ch., Kennedy B.: HTML a XHTML Computer Press 2000.
5. Goodman, D.: Dynamic HTML The Definitive Guide. O` Reilly 2002. ISBN 0-59600316-1.
6. Harold, E.R., Means, W.S.: XML in a Nutshell. O` Reilly 2004. ISBN 0-596-007647.
7. Bates, C.: XML in Theory and Practice. John Wiley&Sons 2003. ISBN 0-470-843446.
8. Powell, T.A.: Web Design. The Complete Reference. Osborne/McGraw-Hill 2000.
ISBN 0-07-212297-8.
9. Daconta, M.C.,Obrst,L.J., Smith K.T.: The Semantic Web. Wiley Publishing, Inc.
2003; ISBN 0-471-43257-1.
10.Zeldman, J.: Designing with Web Standards. New Riders Publishing Publication
2003. ISBN 0-7357-1201-8
11.Meyer, E.: Cascading Style Sheets - The Definitive Guide. O Reilly 2004. ISBN:0596-00525-3
12.Niederst, J.: Web design in a nutshell. O Reilly 2002. ISBN 0-596-00196-7

165

MSc in Informatics
second year

DECISION SUPPORT SYSTEMS (EAE24E)
Department of Systems Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. RNDr. Helena Brožová, CSc.
Spring semester
Master4.0
oral and vindication of project4-point scale
36

Objective and general description:
The goal of the subject is synthesis of knowledge of quantitative methods and otherbranches, methodology and architecture of decision support systems, decisionmaking process analysis. Helping students understand the fundamental concepts andtechniques of DSS. Besides its importance to corporate competitiveness, reasons forstudying this field are: . A business education is incomplete without anunderstanding of modern approaches to management and decision-making, because
the concepts of DDS are widely used in managing of a business and all types ofmanagers can profit from the knowledge of them.

Lectures:1.

Introduction into the course unit. Development of IT - architecture Client Server.
2.
Evolution of Internet, Markup Languages.
3.
DHTML - Document Object Model.
4.
Cascading Style Sheets - selectors.
5.
Cascading Style Sheets - styles for documents, responsive design.
6.
Javascript - description of language.
7.
Javascript - examples.
8.
Computer graphics.
9.
Accessibility of web sites.
10. AJAX technology.
11. Multimedia and Flash technology - RIA.
12. Usability of web sites.

Seminars:
1.
2.
3.
4.
5.
6.

Introduction into seminars, Markup languages.
HTML advanced techniques, HTML5.
JavaScript and CSS tecnologies basics.
Cascading Style Sheets advanced techniques, CSS3.
Responsive design.
Presentation ande defense of group projects.

166

MSc in Informatics
second year

Study literature:

1. Flanagan D. JavaScript Kompletní průvodce. Computer Press 2002, ISBN 80-7226626-8
2. Musciano Ch., Kennedy B. HTML a XHTML Computer Press 2000. ISBN 80-72264079
3. ŠPINAR, D. 2004. Tvoříme přístupné webové stránky. 1. vyd. Brno Zoner Press,
2004, 360 s. ISBN 80-86815-11-0.
4. Zeldman, J. Tvorba webů podle standardů XHTML, CSS, DOM a dalších. Computer
Press 2004. ISBN 80-251-0347-1

167

MSc in Informatics
second year

PROGNOSTIC METHODS (EEEF9E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Prof. Ing. Lukáš Čechura, Ph.D.
Spring semester
Master
4.0
written and oral
4-point scale
30

Objective and general description:
Aim of the subjects is to give students knowledge of common prognostic methods useof which is a necessary presumption of perspective branch strategy on both nationaleconomy and enterprise levels. Qualified use of prognostic methods is a condition of a
successful economic decision making.
Seminars will be taught with use of PC classrooms.

Lectures:1.
2.

Determination of prognostics; Classification of prognoses.
Subjective prognostic methods; Objective prognostic methods; Systemeconometrics prognostic methods.
3.
ARIMA model
4.
General to specific modelling5.
Derivation of demand functions (ADL model)
6.
Demand function's use for demand prognosis
7.
Derivation of supply functions (ADL model)
8.
Supply function's use for demand prognosis
9.
Prognosis of agrifood market development (VAR and VECM model); Verificationof prognostic characteristic of models
10. Derivation of prognosis from complex econometrics models
11. Simulation and enterprise prognosis
12. Prognosis of macroeconomic aggregates; Leading indicators.

Seminars:
1.
2.
3.
4.
5.
6.

Typology of prognosis and prognostic methods; Subjective prognostic methods.
Objective prognostic methods - trend function, ARIMA model.
Econometric prognostic methods - ADL model
Demand prognoses - VAR a VECM model
Supply prognoses - VAR a VECM model
Prognoses from complex econometric models and simulation prognoses

168

MSc in Informatics
second year

Study literature:
1. Darnell, Adrian C., Evans, L.:The Limits of Econometrics, Edward Elgar Publishing
Limited, Hants, England 1994, ISBN 1-85278-517-9
2. Gilchrist, W.: Statistical Forecasting, Wiley London 1996
3. Gujarati, Damodar N.:Esentials of Econometrics, McGraw-Hill, Inc., USA 1992,
ISBN 0-07-025194-0
4. Greene, William H.: Econometric Analysis, Pearson Education, Inc., New Jersey
2003, ISBN 0-13-110849-2
5. Charemza, Wojciech W., Deadman, Derek F.: New Directions in Econometric
Practice, Edward Elgar Publishing Limited, Hants, England 1993, ISBN 1 85278 846
1
6. Labys, W.C.: Modelling and Forecasting Primary Commodity Prices, Ashgate, 2006169

MSc in Informatics
second year

IS QUALITY ASSESMENT (EIE50E)
Department of Information Engineering
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jiří Brožek, Ph.D.
Spring semester
Master
4.0
written and oral
4-point scale
30

Objective and general description:
The main objective of the course is to teach students to critically evaluate IS andother software products offered on the market. Exact methods, based on themeasurement of attributes important to the needs of the user, are preferred.
Presented evaluation models are based on the principles of international, European
and national standards for the area. Students will be acquainted with the theoreticalprinciples of measurement of software product attributes and ISO/IEC software
product quality model.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Introduction
Theory of Quality in IT industry
International standards for software quality
Measurement of System and Software Product quality I
Measurement of System and Software Product quality II
SLOC and Object oriented metrics
Project SQuaRE (ISO/IEC 25 000)
Overview of another standards in IT industry (IEEE, RFC)
Overview of another standards in IT industry (IEEE, RFC)
Pass-eligible

Seminars:
1.
2.
3.
4.
5.
6.

Introduction
How is functioning international standardization process in IT industry
Creation of project teams and discussion around sw. quality
Example of sw. quality measurement - QME
Discussion around standards for sw. quality and another IT standards.
Presentation of projects

170MSc in Informatics
second year

Study literature:
1. Zuse, H.: Software Complexity. Measures and Methods. de Gruiter Berlin, 1991,
605 p.
2. Krantz, D.H.; Luce, R.D.; Sippers, P. and Tversky, A.: Foundation of Measurement,
Vol. I Additive and Polynomial Representations, Academic Press, San Diego, New
York, Boston, London, Sydney, Tokyo, Toronto, 1971, 584 p.
3. Roberts, F.S.: Measurement Theory with Applications to Decisionmaking, Utility
and Social Sciences. Encyclopaedia of Mathematics and its Applications, Addison Wesley, London, Amsterdam, Don Mills - Ontario, Sydney, Tokyo, 1971, 420 p.
4. Actual Draft International standards, technical reports, committee drafts andworking drafts of international standardisation groups ISO/IEC JTC1/SC7 Software
engineering, specially drafts of series ISO/IEC 14598 Evaluation of software
products
5. ISO/IEC 9126 Software quality characteristics and metrics

171MSc in Informatics
second year

INTERNET TECHNOLOGIES - SERVER SIDE (ETE53E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Václav Lohr, Ph.D.
Spring semester
Master
4.0
written and oral
4-point scale
30

Objective and general description:
To intensify knowledge of students in work with web technologies that are used for
creation of web site in term of the server side, especially with HTTP, PHP and MySQL.
Lectures and guided exercises are supplemented by specifying of complex groupprojects.Inform students with possibilities of creation and administration of dynamic
web sites. Subject is oriented on www technologies on part of server. The basic formsof teaching are lectures, controlled seminars in computer laboratory and independent
work with PC. Students create individual essays and group projects.

Lectures:1. Introduction into the course unit, new IS architecture
2. Sever side Technologies - overview
3. Forms in HTML4. Forms and Scripting
5. Editors, Toolkits, Professional Programing
6. Java and servlets on server side
7. DBS and Web server
8. Internet application and its integration
9. Architecture of Internet - CESNET example
10.Monitoring of Internet

Seminars:
1.
2.
3.
4.
5.
6.

Introduction into seminars, group project entry
Preparation of project structure
Forms - PHP examples
Creation of projects - consultation
MySQL - examples
Presentation of student´s project + Assignment

172

MSc in Informatics
second year

Study literature:
1. Zeldman, J.: Designing with Web Standards. New Riders Publishing Publication
2003. ISBN 0-7357-1201-8
2. Castagneto, J. and all.: Profesional PHP Programing. WROX 2000. ISBN 1-86100296-3
3. Fowler, S., Stawick V.: Web Application Design Handbook, Elsevier 2004. ISBN 155860-752-8

173

MSc in Informatics
second year

IT FOR E-BUSINESS (ETE24E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:
Prerequisites:

Ing. Petr Benda, Ph.D.
Spring semester
Masters
4.0
written and oral
4-point scale
27
English, B.Sc. studies in IT

Objective and general description:
The basic form of teaching are lectures, controlled seminars in computer laboratory
and independent work with PCs. Students work in groups and elaborate essays andpresentations on given topics. The presentations are given and discussed in the class.
Course support is at moodle.czu.cz and kitlab.pef.czu.cz.

Lectures:1. Introduction into the course unit - Data - Information –Knowledge
2. E-business3. Computation models
4. Computer graphics
5. Network infrastructure, network services, VoIP
6. Technologies client/server side
7. DHTML - CSS, JavaScript
8. Desktop applications, database systems, programming languages
9. Data modeling, data mining
10. ICT security
11. Data protection/archivation
12. IT management

Study literature:
1.
2.
3.
4.

5.

174

K. Laudon, J. Laudon: Management Information Systems. Prentice Hall. 11
edition (January 9, 2009). ISBN 10: 0-13-607846-X
Bergmen, T.P.: The Essentials Guide to Web Strategy for Entrepreneurs. PrenticeHall 2002. ISBN 0-13-062111-0
Timothy J. O'Leary: Computing Essentials 2005 Intro Edition w/Student CD, 12th
Edition. ISBN 0072256478
Oz, Effy: Management Information System. Fourth Edition. Boston: Course
technology, 2004. ISBN 0-619-21538-0.
Dyché, Jill. The CRM Handbook: A Business Guide to Customer RelationshipManagement. Addison-Wesley Professional, 2001. ISBN 978-0201730623.

MSc in Informatics
second year

175

MSc in Informatics
second year

176

MSc in European Agrarian Diplomacy
Programme syllabi
177

MSc EAD PROGRAMME SYLLABIFIRST YEAR
AUTUMN SEMESTERWorld Economy and Agriculture (EEEF1E)
Business Management (EREX6E)
Essentials of Diplomacy (EHEA8E)
Communication and Information Resources (ETEA3E)
Econometric Modelling (EEE64E)
Communication en Francais I (ELD09Z_1)

179
181
183
185
187
189

SPRING SEMESTER
Agricultural Policy (EED06E)
Human Resources Management (EREX8E)
World Economy and Economic Institutions (EED07E)
Economics of Production and Processing of Agricultural Products (EED08E)
Foreign Policy and International Relations (EHEA9E)

191
193
195
197
199

SECOND YEAR
AUTUMN SEMESTERInternational Economics (ENE66E)
Marketing Management (ERET1E)
Eu Integration And Agriculture (EEED3E)
Strategic Management (ERET2E)
Legal Regulation Of Integration (EJD04E)

202
204
206
208
210

SPRING SEMESTER
Communication en Francais II (ELD10Z)
Agrobusiness Economics (EED09E)
Prognostics And Planning (ERET3E)
World Agricultural Commodities (EED10E)

Regional Development (ERET4E)

178

212
213
215
217
219

MSc in European Agrarian Diplomacy
Programme syllabi – First year179

MSc in European Agrarian Diplomacy

first year

WORLD ECONOMY AND AGRICULTURE (EEEF1E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. Ing. Luboš Smutka, Ph.D.
Autumn semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
Economics of World Agriculture deals with the problem of world food insecurity andagricultural production. This problem is systematically analyzed concerning thedemand for food and its demographic and economic determinants and the supply offood taking into account various world agricultural systems and production factors
characteristics. The attention is also paid to the development of agriculturalcommodity markets and agrarian policies in OECD and developing countries. The
objective of this subject is to analyze current problems of world malnutrition andagricultural production with the use of economic theories and reasoning with the aim
to deepen the economic knowledge of students and their global overview.

Lectures:1. Role of agriculture in coping global problems, agriculture from the historicalperspective.
2. The role of agriculture in economic development and structural transformation.
3. The world food problem and undernutrition.
4. Economic determinants of food demand.
5. Demographic determinants of food demand.
6. Case studies assignment.
7. Classification of world agricultural systems.
8. Determinants of agricultural output.
9. World agricultural commodity markets.
10.World agricultural and food policies.
11.Case studies presentations.
12.How to promote agricultural development? Experience in development projects inagriculture (a guest lecture).

Seminars:
1. Case studies assignment and assignment for next seminar.
2. Readings on nutrition, estimating recommended nutritional doses.
3. World historical famines - readings and discussion.
4. Readings on demographics and projecting future demand for food in a chosencountry.
5. Readings on GMO and biotechnology. Discussion - what are the pros and cons of
GMOs?
6. Estimating agricultural production functions and supply elasticities.

180

MSc in European Agrarian Diplomacy

first year

Study literature:
1. Leathers, H., Fosters, P.: The World Food Problem: Tackling the Causes ofUndernutrition in the Third World. 2004. Third Edition. Lynne Rienner Publishers.
ISBN 1- 58826-275-8.
2. Norton, G.W., Alwang, J., and W.A. Masters: Economics of Agricultural
Development: World Food Systems and Resource Use, Second Edition, Routledge,
480 p. 2006.
3. Kuna, Z.: Demografický a potravinový problém světa. 1. Vydání, Praha: Wolters
Kluwer, ČR, 2010. 340 s.
4. Food and Agriculture Organization (FAO): Annual Report on The State of Food
Insecurity in the World (The SOFI Report).
5. World Bank: The World Development Report 2008: Agriculture for development.
6. Course materials - lectures and seminars contents available at LMS Moodle.

Recommended study literature:
1. Southgate, D., Graham, H. and Tweeten, L.: The World Food Economy. 2007.
Blackwell Publishing. ISBN-13:978-1-4051-0597-2 (paperback).
2. Wesley, E., Peterson, F.: A Billion Dollars a Day: The economics and Politics ofAgricultural Subsidies. Wiley-Blackwell; 1 edition (April 28, 2009), 320 p., ISBN:
101405185864.
3. Food and Agriculture Organization (FAO): Annual Report on The State of Food andAgriculture.
4. International Food and Policy Research Institute: Annual Global Hunger Index
Report.
5. World Trade Forum: Food Crises and the WTO, Cambridge University Press, USA,2010.
6. United Nations Conference on Trade and Development (UNCTAD): Food Security
and Agricultural Development in Times of High Commodity Prices, No. 196, 2009.
7. Ruane, J., Sonnino, A.: Agricultural biotechnologies in developing countries andtheir possible contribution to food security. Journal of Biotechnology 156 (2011)356– 363.
8. Bazuin, S., Azadi, H. Witlox, F.: Application of GM crops in Sub-Saharan Africa:
Lessons learned from Green Revolution. Biotechnology Advances 29 (2011) 908–
912.
9. DIXON, J; GULLIVER, A. and GIBBON, J. Farming Systems and Poverty, Improving
Farmer´s Livelihoods in a Changing World. First edition. Rome FAO, 2001. 410 s.
ISBN 92-5-1046-27-1.
10.KARAPINAR, B.; HABERLI, C. Food Crises and the WTO. New York Cambridge
University Press, 348 s. ISBN 978-0-521-19106-7.
11.HERRMANN, M. Food Security and Agricultural Development in Times of HighCommodity Prices, Geneva UNCTAD, Discussion Paper No. 196, 2009. 33 s. ISSN
1014-546X.
12.RUANE, J.; SONNINO, A. Agricultural biotechnologies in developing countries andtheir possible contribution to food security. Journal of Biotechnology, Vol. 156,
2011, s. 356-363.
13.BAZUIN, S., AZADI, H. WITLOX, F. Application of GM crops in Sub-Saharan Africa
Lessons learned from Green Revolution. Biotechnology Advances, Vol. 29, 2011, s.
908-912.

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BUSINESS MANAGEMENT (EREX6E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Richard Selby, Ph.D.
Autumn semester
Master
5.0
written and oral
4-point scale
48

Objective and general description:
The course is focused on the international business environment, and in the context ofagribusiness and dealings with diplomatic bodies. The structure of the course isdesigned with regard to the expected employment of graduates in the international
environment in the field of business management and administration, in business
and/or diplomatic bodies. Students become familiar with methods and approaches
needed to understand business organisation and management, and dealings withvarious stakeholders.
Graduates have theoretical knowledge of the following aspects of management andappreciate their interdependencies: the development of management philosophies;
Managerial and leadership attributes; Management hierarchies; Managing people individuals and groups; Managing projects; Appreciating business and diplomaticcommunications, Managing quality; Managing marketing and customer care;
Managing health and safety. The graduates have a clear understanding of thelimitations of their knowledge, and of areas requiring further study. The graduates areable to demonstrate their knowledge in practical applications, such as by producing an
original project plan, by evaluating and analysing a firm's management philosophy,
assess organization culture, analysing a current event from the viewpoint ofinternational diplomacy

Education Plan:
1.
2.
3.
4.
5.
6.

182

Introduction to seminars
Communications skills workshop
Applied business management - Case study 1
Presentation of Case Study 1
Applied business management - Case Study 2
Presentation of Case Study 2
Applied business management - Case Study 3
Presentation of Case Study 3
Applied business management - Case Study 4
Presentation and defence of Case study 4 (for Module Credit/Zapocet)

MSc in European Agrarian Diplomacy

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Study literature:
1. ISO 9000/2000 Quality Management Systems
2. Cole G.A.; Management theory and practice; Thompson (UK), 2004; ISBN 184480-088-1
3. Ivancevich J.M. et al. Management Quality and Competitiveness. McGraw
Hill/Irwin, 1996
4. Keuning, D. Management, A Contemporary Aproach. FT Prentice Hall, 1997
5. Kooonz, H., Wheirich, H. Management. McGraw Hill 1976 - 11 editions
6. McShane, S.,Von Glinow, M.A. Organizational Behaviour. McGraw Hill Education,
2000
7. Mullins, L.J.; Management and organisational behaviour; Pearson education, 9thedition 2010; ISBN 979-0-273-72408-7
8. Project Management Body of Knowledge (PMBOK) 4th edition; Project Management
Institute (USA) 2008; 978-1-933890-51-7

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ESSENTIALS OF DIPLOMACY (EHEA8E)
Department of Humanities
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PhDr. Blanka Wurst-Hašová, PhD.
Autumn semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The course deals with all aspects of bilateral and multilateral relations, diplomatic
corps, the international legal regulations and conventions, which diplomatic practicefollows, to main tasks of diplomatic missions and to the ways they are fulfilled.
Lectures are combined with analyses of Viennese conventions about diplomatic andconsular relations and of other documents, search for information sources and workwith information.

Lectures:1. Introduction. Fundamental concepts conventions adapting diplomatic and consular
relations.
2. Ius legationis. Diplomatic relation, their establishment and interruption. Diplomatic
mission and its purpose. Multiple accreditation. Special missions. Regular missions
at international organizations.
3. Choice of diplomatic delegates. Categories of diplomatic delegates and diplomatic
corps. The personnel of diplomatic corps .
4. Beginning and end of a diplomatic mission.
5. Rights and immunity of diplomatic missions.
6. Diplomatic correspondence.
7. Consuls and consulates.
8. Diplomatic protocol. Formalities, visiting cards, dress established by protocol.
9. Diplomatic companies and their organization.
10.Diplomatic negotiations .
11.International policy of CR and its institutions.
12.International organizations.

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Seminars:

1. Viennese convention on diplomatic relations – fundamental concepts.
2. Viennese convention on diplomatic relations – articles 2,3,5,6,12,20,21,45-47.
3. Viennese convention on diplomatic relations – articles 14-19, 7-11.
4. Viennese convention on diplomatic relations – articles 4,13,43,44.
5. Viennese convention on diplomatic relations – articles 22-42.
6. Closing test.

Study literature:
1. Berridge, G. R. and Lorna Lloyd: The Palgrave Macmillan Dictionary of Diplomacy(2012)
2. Foreign Service Act, available at:https://www.mzv.cz/file/2566085/_2._zakon_zahranicni_sluzba_EN_FINAL.pdf
3. G. R. Berridge: Diplomacy: Theory and Practice (2015)
4. H. Kissinger: Diplomacy (1995)
5. Vienna Convention on Consular Relations (1963)
6. Vienna Convention on Diplomatic Relations (1961)

185

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first year

COMMUNICATION AND INFORMATION RESOURCES (ETEA3E)
Department of Information Technologies
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Miloš Ulman, Ph.D.
Autumn semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to practice effective skills in research, communication andproject management needed for academia, private and public sectors. The course
provides practical training in how to plan and conduct research, advanced academic
writing, grant writing and project management. As the private and public sectors
today look for versatile experts, the course topics cover a wide range of skills fromcompiling research questions, gathering relevant resources, argumentation, citing andreferring, peer review, finding grant opportunities to writing project proposals andproject management.

Lectures:
1. Basics of graduate research
2. Electronic scholar sources and reference managers
3. Techniques of writing literature review
4. Research questions and methodology
5. Peer review
6. Writing project proposals
7. Grants and funding opportunities
8. Project cycle management
9. Time planning
10. Project budget
11. Monitoring and reporting
12. Presentation skills

Seminars:
1. From research subject to topic and research questions
2. Writing an effective literature review
3. Peer review & paper consultations
4. Project ideas and proposal writing
5. Project proposal writing
6. Mock presentations & consultations

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Study literature:
1. ALLEMAN, Glen., 2014. Performance-Based Project Management: Increasing theProbablility
ofProject
Success.
Amacom.
ProQuest
Ebook
Central,https://ebookcentral-proquestcom.infozdroje.czu.cz/lib/czup/detail.action?docID=1407878.
2. BATLINER, R., FELBER, R., GÜNTHER, I., 2011. A Primer on Results-BasedManagement. SECO Economic Cooperation and Development. https://www.secocooperation.admin.ch/secocoop/en/home/results/monitoring.html
3. Booth, Wayne C., et al. The Craft of Research, University of Chicago Press, 2016.
ProQuest
Ebook
Central,https://ebookcentral-proquestcom.infozdroje.czu.cz/lib/czup/detail.action?docID=4785166.
4. TAYLOR, D., 2017 How to Write a Literature Review in 30 Minutes or Less. 27
March, 2017.
5. THILL, John V.; BOVÉE, Courtland L. Excellence in business communication.
Prentice-Hall, Inc., 2006.
6. TOOGOOD, Granville N. The New Articulate Executive: Look, Act and Sound Like a
Leader. McGraw Hill Professional, 2010.
7. VAN DER GAAST, Koen; KOENDERS, Laura; POST, Ger., 2019. Academic Skills forInterdisciplinary Studies: Revised Edition. Amsterdam University Press.
https://ebookcentral-proquestcom.infozdroje.czu.cz/lib/czup/detail.action?docID=5826535.

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ECONOMETRIC MODELLING (EEE64E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Prof. Ing. Lukáš Čechura, Ph.D.
Autumn semester
Master
5.0
written and oral
4-point scale
48

Objective and general description:
The subject provides an introduction into econometric modelling. Students gain
knowledge about the most important elements of econometric analysis and they
practice it on different examples. The subject starts with the theory about linear
regression model (specification, assumptions, estimation, generalized LRM,
verification of LRM) and its empirical application. Then, the multiple-equation models
are introduced and empirically applied. In the empirical analysis the students practise
ex-post analysis, simulation and forecasting on different economic phenomena.
The aim of subject is to give students knowledge of economic modelling which incountries with developed market mechanism is non-substitutable tool of quantitative
analysis of national economy, its industries and enterprises for determination of
optimal strategy of enterprise development, agri-food complex and economy. Formsof teaching are based on lectures and seminars with use of PC classrooms.

Lectures:
1. Econometrics, Construction of econometric models.
2. Linear Regression Model (LRM) - content, assumptions, estimation (OLS, ML).
3. Generalized Linear Regression model (GLM) - Heteroscedasticity; Autocorrelation;
Multicolinearity; Testing of LRM assumptions.
4. One-equation econometric models (demand models) - Dynamisation; Dummy
variables.
5. Multiple-equation models; Simultaneous models; Estimation of structuralparameters.
6. One-equation and simultaneous demand (consumption) models.
7. Econometric analysis of production - production and cost function.
8. Econometric analysis of production - isoquant and isofactor function.
9. Derivation of one-equation supply models.
10.Econometric analysis of market equilibrium - partial equilibrium models; Cobweb
model.
11.Complex econometric models; Financial econometric models; Sectoral econometricmodels - Agrifood market models.
12.Econometric forecasting.

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Seminars:
1. Repeating of vector and matrix algebra. Repeating of regression and correlation
analysis.
2. Construction of LRM.
3. Estimation of LRM and testing of model assumptions (verification).
4. Application of LRM; Dynamisation of econometric model.
5. Identification of EM and its transmission from the structural form into the reducedform.
6. Estimation of structural parameters - TSLM.
7. Derivation of one-equation product demand function and its economic
interpretation.
8. Derivation and estimation of nonlinear consumption functions.
9. Econometric modelling of market. Simultaneous models, relation between its
structural and reduced form.
10.Estimation of production and supply functions.
11.Relation between production factors and relation between production andbranches.
12.Complex EM; Application of EM in forecasting.

Study literature:

1. Seddighi, H.R. et al.: Econometrics – a practical approach. Routledge, London
2000.
2. Stock J.H., Watson M.W.: Introduction to Econometrics, Prentice Hall, 2007.
3. Green, W.H.: Econometric Analysis, Printice Hall, 2003 (5th edition).
4. Charemza, Wojciech W., Deadman, Derek F.: New Directions in Econometric
Practice, Edward Elgar Publishing Limited, Hants, England 1993.
5. White, H.: New Perspektives in Econometric Theory, Edward Elgar Publishing
Limited, Cheltenham, UK, 2004.
6. Ramanathan, R.: Introductory econometrics, The Dryden Press 1995.
7. Judge, G. and others: The Theory and Practice of Econometrics, Wiley, New York
2000.
8. WOOLDRIDGE, J. M., Introductory Econometrics : a Modern Approach. Mason,
Ohio: South-Western Cengage Learning, 2016.

189

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first year

COMMUNICATION EN FRANCAIS I (ELD09Z_1)
Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PhDr. Mgr. Milena Dvořáková, MBA
Autumn semester
Master3.0
credit24

Objective and general description:
The course unit is a multilevel language module designed to provide an experience forstudents aiming at improving their listening, speaking, reading, writing, andcomprehension skills in French. The objective of this course is to bring the students'
French skills to be fluent in international diplomatic world. Therefore articles fromcurrent French language newspapers and periodicals dealing with EU are used as thebasis for further development of language skills including. The nature of the course ispractical. The students also use language laboratory and TV documents in French totrain their language skills.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Listen. It is French.
At the reception I.
At the reception II.
Ways of greeting.
Greetings and introduction.
A quick look at the European Union
Who are they?
What are they?
A break.
Making judgements.
Stéreotypes.
Getting ready for TFI certificate.

Seminars:
1.
2.
3.
4.
5.
6.

190

Listen. It is French.
French alphabet.
At the reception.
Verbs etre,avoir.
At the reception.
Reflexive verbs.
Ways of greeting.
Definite articles.
Greetings and introduction.
Introducing oneself, saying hello, expressing thanks, saying goodbye.
A quick look at the European Union.

MSc in European Agrarian Diplomacy

first year

EU countries.
Who are they?
Describing personality.
8.
What are they?
Describing physical appearance.
9.
A break.
Gender and number of adjectives.
10. Making judgements.
Making question.
11. Stéreotypes.
Verbs: faire, connaitre, venir.
12. Credit test.
7.

Study literature:
1. RIEHL, L. -- SOIGNET, M. -- AMIOT, M. Objectif diplomatie [Texte imprimé] : lefrançais des relations européennes et internationales : A1-A2. Paris: Hachettefrançais langue étrangère, 2006. ISBN 978-2-01-155449-9.
2. BARFÉTY,M.; BEAUJOUIN,P. Expression orale. Niveau 2. Paris: CLE International,
2005. 124 s. ISBN 978-2-09-035207-8.
3. BASSI, Claudie; CHAPSAL, Anne-Marie. Diplomatie. com. 1. vydání France: CLEInternational, 2005. 96 s. ISBN 978-209-033184-4.
4. BECHYŇOVÁ, Nina; DVOŘÁKOVÁ, Milena; JEŽKOVÁ, Slavomíra. Francouzské
odborné texty. 1.vyd. Praha: ČZU Praha 2000. 146 s. ISBN 80-213-0604-1.
5. www.moodle.czu.cz - Materials relevant to the subject

191

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AGRICULTURAL POLICY (EED06E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Bohuslava Boučková, CSc.
Spring semester
Master
5.0
written, oral
4-point scale
36

Objective and general description:
The course Agrarian Policy offers the concise information on different types and toolsof economic policies in the agrarian sector, starting from the general definition of thegoals, time and space levels, actors and tools of economic policies in general. Further
included are the economic policies regarding production factors, food and nutrition
policies, environmental policies, regional and structural policies, trade policies,
economic transformation policies and development policies. A special attention is paid
to the EU CAP. The theoretical issues are continually applied by the students in theirteam presentations.

Lectures:1.
2.

Basic types, goals, time and space levels of economic policies.
Economic policies with regard to production factors in the agrarian sector.
Factor mobility theory.
3.
Economic policies with regard to production factor capital.
4.
Economic policies with regard to production factor labour. Income redistribution
and its tools.
5.
Economic policies with regard to production factor land. Agricultural land
protection.
6.
Trade policies. Trade liberalisation and protectionism in agriculture.
7.
EU Common Agricultural Policy (Block teaching).
8.
Food and nutrition policy. Food consumption measuring.
9.
Economic transformation policies: In general, Czech example.
10. Environmental policies regarding agriculture. Environment evaluation: goals,
tools. Organic agriculture.
11. Globalisation countra-balances in the rural space: Cooperatives, Fair Trade,
LETS.
12. Organisations and political parties representing farmers (Case study of different
countries).

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Seminars:
1.
2.
3.
4.
5.
6.

Introduction to seminars. Seminar essays and presentations topis, teams, timetable.
Essay presentation and evaluation
Essay presentation and evaluation
Essay presentation and evaluation
Essay presentation and evaluation
Essay presentation and evaluation

Study literature:
1. BENOSSY-QUERE,R.E.et al.Economic policy. Oxford, Oxford University Press. 2004.
256 s. ISBN 978-0-19-532273-6.
2. BAKER,D.Globalisation and Progressive Economic Policy. Cambridge. Cambridge
University Press.1998.311 s. ISBN 0-521-64360-0.
3. OECD.
Economic
PolicyReforms
2013.OECD.2013.294s.
ISBN
9789264168374(PDF)
4. TheCommonAgricultural
Policy.
http//ec.europa.eu/agriculture/capoverview/2012_en.pdf.

193MSc in European Agrarian Diplomacy

first year

HUMAN RESOURCES MANAGEMENT (EREX8E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Martina Fejfarová, Ph.D.
Spring semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
he goal of the course is to acquire knowledge of human resource management and HR
activities of a manager and to obtain knowledge and skills in areas like labour market,
recruitment and selection, adaptation, motivation, performance management, training
and development, career management, employee mobility and human resource
management perspectives. The basic forms of teaching include lectures and seminars
oriented on practising some of the skills as well as on cultivating opinions during
individual and team tasks and case studies solutions.

Lecture
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Human Resource Management in the 21st Century: Challenges for the Future
Labour market
Recruitment
Selection
New Employee Adaptation
Motivation and Employee Engagement
Reward Management
Performance Management
Training and Development
Career Management
Employee Mobility
Human Resource Management Perspectives

Seminar
1.
2.
3.
4.
5.
6.

194

Course Structure
Requirements
Presentations
How to write a cover letter
Presentations
How to write a CV
Presentations
Job Interview
Presentations
WorkshopCredit weekMSc in European Agrarian Diplomacy

first year

Study literature:
1. ARMSTRONG, M. Armstrong's handbook of human resource management practice.
11th ed. Philadelphia : Kogan Page, 2012. ISBN 978-0749465506.
2. LUSSIER, R. N., HENDON, J. R. Human Resource Management. London : SAGE
Publications, 2013. ISBN 978-1-4129-9242-8.
3. MATHIS, R L. -- JACKSON, J H. -- VALENTINE, S. Human resource management.
Stamford, CT, USA: Cengage Learning, 2014. ISBN 9781133953104.
4. PINK, D H. Drive : the surprising truth about what motivates us. Edinburgh:
Canongate, 2018. ISBN 978-1-78689-170-9.
5. SNELL, S., BOHLANDER, G. W. Managing human resources. 16th ed. Mason, OH :Cengage, 2013. ISBN 11-115-3282-6.

195MSc in European Agrarian Diplomacy

first year

WORLD ECONOMICS AND WORLD ECONOMIC INSTITUTIONS (EED07E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Karel Tomšík, Ph.D.
Spring semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The aim of the course is to give students knowledge about the current state of theworld economy, the main contemporary tendencies and international economic
relations, including their coordination. The course deals with the historical context,
analyzing factors influencing development of the world economy as well as
characteristics of the world economy regional centers. Attention is also paid to global
institutions that drive the world economy. Teaching forms are lectures, seminars andsemestral projects.

Lectures:1.
Development and Characteristics of the World Economy (development stages,
characteristic of the milestones of the world economy)
2.
World economy and Globalization (characteristics of globalization, sustainable
development, globalization of the world economy)
3.
Institution of the World Economy (United Nations, other global governmental
and non-governmental institutions)
4.
The International Monetary System (World Bank Group, International Monetary
Fund)
5.
World Economy and International Trade (International Trade and production
possibilities, comparative and absolute advantage, protectionism and free trade, WTO)
6.
The World Economy and International Movement of Capital (liberalization ofinternational capital movements, forms of international capital flows, foreign direct
investment)
7.
Regionalization of the World Economy (regionalization theory, international
institutions and regions of the world economy)
8.
Economic center of Europe (characteristics, role in the global economy,
European integration project and European institutions out of the EU)
9.
The EU-Single Market and the Global Economy (impact of economic integration
on global position in the world economy). EU institutions (characteristics, impact of EU
institutions on economic development)
10.
The Main Economic Centres of the World Economy (North America, Asia)
11.
World Economy and New Industrialized Countries
12.
The Global Economy and Developing World (trends, institutions andorganizations of the Third World)

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Lectures:1. Benefits and risks of globalization.
2. International movement of capital, international capital allocation - current
problems.
3. International Monetary Relations.
4. World trade in the 21st century.
5. World economy and developed economies.
6. World economy and developing economies.

Study literature:
1. Van den Berg, H.: International Economics. Boston: McGraw Hill/Irwin, 2003. 650
s. ISBN: 0-07-121517-4.
2. Cleaver, T.: Understanding the World Economy. Fourth Edition. New York,
Routlege, 2013. 268 s. ISBN: 978-0-415-68130-3.
3. Eckers, A. E. The contemporary Global Economy. A history since 1980. Chichester:
Wiley-Blackwell, 2011. 306 s. ISBN: 978-1-4051-8343-7.
4. Krugman, P. R., Obstfeld, M., Melitz, M. International Economics. 9th edition,
Boston: Prentice Hall, 2011. 736 S. ISBN: 978-0-132-96164-6.
5. Pelkmans, J.: European Integration: Methods and Economic Analysis. 3rd edition,
Harlow: Pearson Education, 2006. 480 s. ISBN: 978-0-273-69449-9.
6. Česká zemědělská univerzita. World Economics and its Institutions [online]. Praha:
LMS Moodle. Available at: https://moodle.czu.cz/.

197

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first year

ECONOMICS OF PRODUCTION AND PROCESSING OF AGRICULTURAL PRODUCTS(EED08E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jiří Mach, Ph.D.
Spring semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The subject provides to students a conception of economic evaluation of an individual
branch in agricultural basic production and processing of agri-products, circulation of
raw materials and processing to final consumer goods, to make students ready for
their incidence not only in company within the primary industry, but also in the areasof processing agricultural raw material and the sale. Particular sectors in agribusinessare used to explain the links within the food chain. By using practical examples, theshare of individual players within the food chain is quantified - from the primary
producer to the processor, retailer, government and consumer.
Graduates have theoretical and practical knowledge from the area of commodity
economics. They can handle basic economic terminology. They are able to predict
development of basic indicators from the area of plant and animal productioncommodities.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Economic terms of commodity production and processing.
Economics of production, sales and processing of cereals.
Economics of production, sales and processing of oil plants.
Economics of production, sales and processing treatment of root crops.
Economics of biofuels production.
Economics of production, sales and processing of vegetables.
Economics of feeds production, preservation and feeding technologies.
Economics of production, sales and processing of milk.
Economics of production, sales and processing of meat I.
Economics of production, sales and processing of meat II.
Economies of production, sales and processing of poultry production.
Economics of production, sales and processing of the other small-volume
products of animal production.

Seminars:
1.
2.

198

Economic categories revision; Ways of costs calculations in an agriculturalbranch.
Returns from an agricultural branch; Pricing of the cereal production.

MSc in European Agrarian Diplomacy

3.
4.
5.
6.

first year

Economics of oilcrops - processing of vegetable oils, production of biofuels.
Impacts of CAP - Quotas in sugar and milk production.
Sale and processing of meat.
Specificity of poultry and eggs production; Projects presentation and defence.

Study literature:
1. GEMAN, H.: Commodities and Commodity Derivatives: Modeling and Pricing for
Agriculturals, Metals and Energy. John Wiley & Sons., U.K., 2009. ISBN: 978-0470-68773-4
2. NISSANKE M., MAVROTAS G.: Commodities, Governance and Economic
Development under Globalization, Palgrave Macmillan, USA 2010. ISBN 978-1349-30116-4
3. NORTON, G. W., ALWANG, J.: Introduction to Economics of Agricultural
Development. McGraw-Hill, 2013. ISBN: 978-0070479227
4. TVALCHRELIDZE, A., G.: Economics of Commodities and Commodity Markets,
Nova Science Publishers, Inc., 2013. ISBN 978-1-622-57786-6

199

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first year

FOREIGN POLICY AND INTERNATIONAL RELATIONS (EHEA9E)
Department of Humanities
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PhDr. Blanka Wurst-Hašová, PhD.
Spring semester
Master
4.0
written and oral
4-point scale
36

Objective and general description:
The course deals with the main theoretical approaches to international relations andespecially with the theoretical reflection of the changes in the European integration
process. The course includes lectures on chosen themes with the use of electronic
media, seminars and students’ essays. The study materials are available via LMS
Moodle.
Course characterizes history of international relations, describes various theoretical
approaches to them. Student are led to understanding of the role of foreign policy inpresent time. Basic form of teaching is constituted by lectures and seminars withstudent works and discussions about key issues of foreign policy and international
relations.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Systems of international relations.
International aspects of development of national states.
International political regions.
Actual changes in international relations.
Realistic approach to international relations.
Liberal approach to international relations.
Scientistic approach to international relations.
Critical approach to international relations.
History of European integration.
Actual issues of European integration.
Europeanization of national political parties.
Regional issues in EU.

Lectures:
1.
2.
3.
4.
5.
6.

200

Introduction to the course – literature and the choice of topics of seminar works.
Theses of the seminar works.
Presentations of the seminar works and discussion.
Presentations of the seminar works and discussion.
Presentations of the seminar works and discussion.
Final evaluation.

MSc in European Agrarian Diplomacy

first year

Study literature:
1. A Global Strategy for the European Union’s Foreign And Security Policy (2016),
available
o-lineat:https://eeas.europa.eu/archives/docs/top_stories/pdf/eugs_review_web.pdf
2. Cohen, S.B.: Geopolitics of the World System, Lanham – Boulder - New York –Oxford: Rowman and Littlefield Publishers, Inc., 2003
3. European
Charterof
Local
Self-Government,
available
on-lineat:https://rm.coe.int/168007a088
4. Foreign
ServiceAct,available
on-lineat:https://www.mzv.cz/file/2566085/_2._zakon_zahranicni_sluzba_EN_FINAL.pdf
5. Jackson, Robert, Sorensen, Georg, Moller, Jorgen: Introduction to International
Relations: Theories and Approaches. Seventh Edition. Oxford University Press,
2018
6. Kissinger, Henry: The World Order, Penguin Books Limited, 2014
7. Nye, Joseph S. Jr. and Donahue John D. (eds.): Governance in a Globalizing World.
Washington, DC: Brookings Institution Press, 2000
8. O'Loughlin, John (ed.): Dictionary of Geopolitics. Westport, CT.: Greenwood Press
1994
9. Reinicke, Wolfgang H.: Global Public Policy: Governing without Government?
Washington, DC: Brookings Institution, 1998

201

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Programme syllabi – Second year202

MSc in European Agrarian Diplomacy

second year

INTERNATIONAL ECONOMICS (ENE66E)
Department of Economic Theories
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. doc. Ing. Mansoor Maitah, Ph.D. et Ph.D
Autumn semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
This course introduces models of international trade and applies the theory,
protectionism, balance of payments, exchange rate determination, international policy
coordination and international labor and capital markets.
The goal of the subject is to explain macroeconomic theory knowledge according tomagister degree. Education method is based on lectures and own study.

Lectures:
1. Subject of international economics and its main problems.
2. Theory of absolute and comparative advantage in simple model, models with morefactors.
3. International equilibrium on goods markets and its impacts on income distribution.
Prices and struct. of internat.trade.
4. International trade policies and their tools, role of tariffs.
5. International monetary system. Gold standard, evolut.in 1914–44, Bretton-Woodsystem. System of floating exchange rates.
6. Analysis of external economic realtions and thein impacts on national GDP andprice level in shortrun and longrun.
7. Global macroeconomic equilibrium in conditions of open economy. Internal andexternal equilibrium – choice dilemma.
8. Fiscal and monetary policies in systéme of fixed and floatinf exchange rates. Zonesof economic instability.
9. International capital markets. Portfolio forming, risk aversion and its impacts on
investment strategy choice.
10.Theory of world economy.Relative supply and relative demand in foreign
trade.Terms of trade and effects of their changes.
11.Theory of world economy II. Economic growth effects in open economy (effects ofexport and import). Ohlin's point.
12.Basis, role and importace of multinational corporations. FDI and its importace forhome and foreign country.

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Seminars:
1. Introduction, seminar works. Basic terms of international economics.
2. Characteristic features of export, import, trade balance and payments balance.
3. International transfer of factors, labour and capital.
4. Economic policy of government in open economy.
5. Fiscal and monetary policies, rates of exchange.
6. Presentation of seminar works. Term.

Study literature:
1. MAITAH, Manssor a kol. Essentials of International Trade. 1. vydání. Praha : ČZUPEF, 2009. 130 s. ISBN 978-80-213-1859-5.
2. MAITAH, Manssor. Macroeconomics. 1. vydání. Praha : ČZU PEF, 2009. 180 s.
ISBN 978-80-213-1904-2.
3. MAITAH, Manssor. Macroeconomics: Issues and Exercises. 1. vydání. Praha : ČZUPEF, 2013. 209 s. ISBN 978-80-213-2051-2.
4. KRUGMAN, P.R.; OBSTFELD, M. INTERNATIONAL ECONOMICS. NEW YORK : PEARSONINTERNATIONAL EDITION, 2006. 680 S. ISBN 0-321-31154-X.
5. DORNBUSCH, R.; FISCHER, S.; STARTZ, S. MACROECONOMICS. 11TH EDITION. NEW
YORK : MCGRAW-HILL. 2010. 640 P. ISBN 978-0073375922.
6. FRANK, R.H.; BERNANKE, B.S. PRINCIPLES OF ECONOMICS. 5TH EDITION. NEW YORK :MCGRAW-HILL. 2012. 896 P. ISBN 978-0073511405.
7. VARIAN, H.R. INTERMEDIATE ECONOMICS : A MODERN APPROACH. 8TH EDITION. NEW YORK :W. W. NORTON & COMPANY. 2010. 806 P. ISBN 978-0-393-93424-3.

204

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second year

MARKETING MANAGEMENT (ERET1E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. Ing. Ivana Tichá, Ph.D.
Autumn semester
Master
5.0
written and oral
4-point scale
36

Objective and general description:
The course’s goal is to broad student’s knowledge and skills necessary for marketing
management. Basic methods of teaching are presentations and seminars. Seminars
are conceptual and methodological foundation where students are led toaccommodate practical application methods of marketing work. The output is teamproject on chosen topic. Successful presentation and defense of the project isprerequisite condition for pass-eligible.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Development of marketing and marketing philosophy.
Corporate social responsibility and green marketing.
Segmenting, targeting, positioning (STP)I.
Segmenting, targeting, positioning (STP)II.
Consumer behavior I.
Consumer behavior II.
Marketing research.
Marketing mix - Product.
Marketing mix - Place.
Marketing mix - Price.
Marketing mix - Promotion.
Brand and brand policy - tool of differentiation.

Lectures:
1.
2.
3.
4.
5.
6.

205

Basic information, assignement of project, team set up Content introducing,condition for pass- eligible.
Topic proposal, preparing of methodology.
Mandatory project consultation checking progress of project.
Voluntary individual consultation.
Individual work on project.
Prezentation of project - pass-eligible.

MSc in European Agrarian Diplomacy

second year

Study literature:
1. KOTLER P.; ARMSTRONG G.; Pearson: Principles of Marketing. Pearson PrenticeHall 2006; ISBN 0-13-146918-5.
2. MOISANDER J.; VALTONEN A.:Qualitative Marketing Research a Cultural
Approach.Sage Publication 2006; ISBN 10 1 4129 0380 7.
3. KINNEAR, C. Thomas, TAYLOR, R. James.: Marketing Research An Applied
Approach. 4th ed. N. Y.: McGraw Hill, 1991. 880 p. ISBN 978-0-07-114418-6..
4. OTTMAN, A. Jacquelyn.: New Rules of Green Marketing. Strategies, Tools, andInspiration for Sustainable Branding. New York: Berrett-Koehler Publishers, 2011.
252 p. ISBN 978-1-60509-866-1.
5. WYMER, W. jr.; KNOWLES,P.; GOMES R.:Nonprofit Marketing. Sage Publication
2006 ISBN 1-4129-0923-6.
6. BIRN, J. Robin,: The international Handbook of Marketing Research Techniques.
Kogan Page Limited. London 2008 ISBN 978 0 7494 3865 4.
7. KOONTZ, H., WEIHRICH, H. Management. Mc GRAW HILL 1993. ISBN 0-07-355525.
8. MARTIN, D., SCHOUTEN, J. (2012) Sustainable Marketing. Pearson Education
Limited, ISBN 10: 0-13-611707-4, ISBN 13: 978-0-13-611707-0.
9. OGILVY, David: Ogilvy on advertising. Prion London 2011 p. 219 ISBN 978-185375-615-3.
10.SCOTT,D. Meerman: The new rules of marketing and PR. Wiley New Jersey 2011
p.366 ISBN 978-1-118-02698-4.

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second year

EU INTEGRATION AND AGRICULTURE (EEED3E)
Department of Economics
Faculty of Economics and Management
Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Irena Benešová, Ph.D
Autumn semester
Masters
5.0
written and oral
4-point scale
60

Objective and general description:
The aim of the course is to supply a concise insight into the development, functioning
and institutions of the EU and develop the students’ abilities in analyzing politicaldecision-making and institutional organization within the processes of European
integration. Special attention is paid to the EU common policies.
The aim of the course ids to supply a concise insight into the development, functioning
and institutions of the EU Special attention is paid to the Common Agricultural Policy
and Structural Policy of the EU. The course is taught in co-operation with visiting
lectures from another EU country. Lectures are combined with seminar discussions,using .ppt techniques and Internet. Students prepare individual essays to the given
topics.

Lectures:1.
2.
3.

History and development of the EU. Individual etaps.
Institutions of the EU.
The basic principles and freedoms of the Communities.Decision-making processes
in the EU.
4. Theories of integration.
5. European single market.
6. European monetary union. EU budget.
7. Common trade policy. Competition policy.
8. Common agricultural policy.
9. European regional policy.
10. European social policy. Environmental policy.
11. European external relations. The EU´s foreign, security, and defence policies.
European development policy.EU external trade policy. The EU and the world
trade.
12. EU Enlargement: processes, impacts. Neighbourhood Policy. Future of the EU.

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Seminars:
1.
2.
3.
4.
5.
6.

Rules, demands, literature of the course. Setting groups and topics for essays.
Selection of project subject. Team discussion.
Current problems of the European Union.
Essay drafts evaluation.
Essay presentation and evaluation I.
Essay presentation and evaluation II.

Study literature:
1.
2.
3.

Bache, I. and George, S.: Politics in the European Union. Oxford, Oxford
University Press, 2006.
Cini, M.: European Union Politics. Oxford, Oxford University Press, 2007
Neal, L.: The Economics of Europe and the European Union. Cambridge,
Cambridge University Press, 2007.

Core literature:
1.

Artis, M., Nixson, F.: The Economics of the European Union. Oxford, Oxford
University Press, 2001.
2.
Bretherton, C., Vogler, J.: The European Union as a global actor. London,
Routledge, 2006
3. El-Agraa, A. M.: The European Union. Harlow, Pearson Education, 2004.
4. Elgström, O., Smith, M. (eds): The European Union's Roles in International
Politics: Concepts and Analysis. London, Routledge, 2006
5. Jörgensen. K.E., Pollack, M. en Rosamond, B.: Handbook on European Union
Politics, London: Sage, 2007.
6. Molle, W.: The Economics of European Integration. Aldershot, Ashgate, 2001
7. Nugent, N.: The Government and Politics of the European Union. Houndmills,
Basingstoke, Hampshire: Palgrave Macmillan, 2006.
8. Oskam, A. & Burell, A.: Agricultural policy and enlargement of the European
Union. Wageningen Pers, 2000.
9. Pelkamns, J.: European Integration - Methods and Economic Analysis. Harlow,
Pearson Education Limited, 2006.
10. Peterson, J., Shackleton, M.: The Institutions of the European Union. Oxford,
Oxford University Press, 2006.
11. Sangiovanni-Eilstrup, M.: Debates on European Integration. Palgrave Macmillan,
2006.
12. Wallace, W.: Policy-Making in the European Union. Oxford, Oxford University
Press, 2005.

208

MSc in European Agrarian Diplomacy

STRATEGIC MANAGEMENT

second year

(ERET2E)

Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. Ing. Ivana Tichá, Ph.D.
Autumn semester
Master
4.0
written and oral
4-point scale
24

Objective and general description:
The course focuses on the development of students skills in the area of practicalapplications of strategic management principles. By combining various approaches thecourse develops students’ ability to solve complex problems on the level ofbusinesses, regions as well as on international level. The course also develops
presentation skills of students, their ability to formulate their own opinions and defend
these within the scope of professional discussions. The course provides forindependent student work combining both individual and teamwork, it emphasises thework with information starting from collection of data through data and information
processing and interpretation. The course leads students towards consistent use of
strategic management principles in relation to key external factors with regard to

Education plan:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

Business opportunities in agriculture - essay in English
Review of sources of funding and support for agriculture - teamwork
Review of sources of funding and support for agriculture - teamwork
Model of 'grantepreneur' - a business generating maximum funds fromsubsidies
Presentation and debates
Project work - bid for European funding
Project work - bid for European funding
Presentation of collected data - feedback session
Project work - bid for European funding
Presentation of interim results - feedback session
Project work - bid for European funding
Project work - bid for European funding
Presentation of project final version
Closing session

Study literature:209

MSc in European Agrarian Diplomacy

second year

1. Dixit, A. K., Nalebuff, B. J.: Thinking Strategically. USA: W.W. Norton andCompany, Inc., 1991.
2. Drejer, A.: Strategic Management and Core Competencies. Theory and Application.
London: Quorum Books, 2002.
3. Elder, L., Paul, R.: Analytic Thinking. USA: The Foundation for Critical Thinking,2007.
4. Friedman, G.: The Next 100 Years – A Forecast for the 21st Century. USA: Anchor
Books, 2009.
5. Greene, R.: The 33 strategies of war. USA: Penguin Books, 2007.
6. Hitt, M.A., Ireland, R. D., Hoskisson, R. E.: Strategic Management: Competitivenes
and Globalization, USA: South-Western College Publishing, 2011.
7. Huff, A., S., Floyd, S. W., Sherman, H. D., Terjesen, S.: Strategic Management –Logic and Action. USA: John Wiley and Sons, 2009.
8. Kachru, U.: Strategic management – Concepts and cases. New Delhi: Excel books,
2006.
9. Mintzberg, H., Quinn, J. B.: The Strategy Process: Concepts and Contexts. USA:
Prentice Hall, 1992.
10.Mintzberg, H., Ahlstrand, B., Lampel, J.: Strategy safari – A guided tour throughthe wilds of strategic management. New York: The Free Press, 1998.
11.Niven, P.R.: Balanced Scorecard – Step by Step: Maximizing Performance andMaintaining Results. USA: John Wiley and Sons, 2006.
12.Ohmae, K.: The Mind of the Strategist – The Art of Japanese Business. USA:
McGraw-Hill, Inc., 1982.
13.Ringland, G.: Scenario Planning – Managing for the Future. USA: John Wiley andSons, 2006.
14.Rowe, Mason, Dickel, Mann, Mockler: Strategic Management, USA: Addison-Wsely
Publishing Company, Inc., 1994.
15.Smil, V.: Global Catastrophes and Trends – The Next Fifty Years. USA: MIT Press,
2008.
16.Thompson, J.L.: Strategic Management, UK: Thomson Learning, 2001.
17.Thompson, J., Martin, F.: Strategic Management – Awareness and Change.
London: South-Western Cengage Learning, 2005.
18.Watson, R.: Future Files – The 5 trends that will shape the next 50 years. London:
Nicholas Brealey Publishing, 2008.

210

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second year

LEGAL REGULATION OF INTEGRATION (EJD04E)
Department of Law
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Mgr. Sabina Falteisková
Autumn semester
Master
4.0
written and oral
4-point scale
36

Objective and general description:
The purpose of this subject is to introduce to the students the legal aspects ofEuropean integration and the legislative workings of European international andsupranational organizations. This subject deals with the history of European
integration and the current developments of integration and possible disintegration,with a focus on the legal side of the issue.

Lectures:1. introduction
2. EU history and development.
3. Sources of EU law.
4. EU institutions.
5. Organizations in Europe (other than the EU)
6. EU policies.
7. European case-law
8. European intellectual property law
9. Current issues in the EU.
10.Possible future of the EU I –Turkey.
11.Possible future of the EU II – “Brexit”.
12.Review.

Seminars:
1. introduction
2. History
3. Legislation
4. Institutions
5. International organizations
6. Policies
7. Case-law
8. Intellectual property
9. Refugee and asylum law
10. Turkey and the EU
11. Brexit
12. Review

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Study literature:
1. Ritter, L. and Braun, D. (2004). European competition law: a practitioner’s guide.
The Hague: Kluwer Law International.
2. Steiner, J., Woods, L. and Twigg-Flesner, C. (2006). EU Law. Oxford: Oxford
University Press.
3. Szyszczak, E. and Cygan, A. (2005). Understanding EU law. London: Sweet andMaxwell Ltd.

212

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second year

COMMUNICATION EN FRANCAIS II (ELD10Z)
Department of Languages
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

PhDr. Mgr. Milena Dvořáková, MBA
Autumn semester
Master2.0
credit24

Objective and general description:
This course focuses on communicative skills. Students deepen their knowledge ofgrammar structures and vocabulary in terms of social communication and various
everyday situations at workplace and within diplomatic service in particular. They
practise their communicative skills both in spoken and written form of French.
Students also practise receptive skills in French.
he present course is focused on acquiring practical communication skills andexperience in French, in particular with regard to everyday work situations. The
course content emphasizes oral communication, presentation and negotiation skills.

Seminars:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Introductory class.
Are you interested in this post ? Selection procedure.
Job description. Passive voice.
Subjunctive Mood x indicative Mood.
Are you lucky enough ? Cover letter.
Speaking about work experience. Relative pronouns.
Have you managed to persuade them ? Ways to sell oneself.
Have you got a new job ? Negation.
Getting information and administrative procedures. Verb phrases.
Organization chart. Double object constructions.
Have you already settled in ? Pronouns "y" and "en".
Test.

Study literature:
1. SOIGNET, M. Objectif diplomatie 2. Le français des relations européennes etinternationales. Paris : Hachette, 2011. 191p. ISBN 978-2-01-155557-1.
2. NIEDOBA, A. Test de français international. Canada : ETS Canada, 2010. 135p.
ISBN 978-0-9865232-0-5.
3. BARFÉTY, M.; BEAUJOUIN, P. Expression orale. Niveau 2. Paris : CLE International,
2005. 124p. ISBN 978-2-09-035207-8.
4. MIQUEL, C.; LÉTÉ, A.-G. Vocabulaire progressif du français intermédiaire. Paris :CLE International, 2002. 190p. ISBN 209033872-5.
5. CAQUINEAU-GUNDUZ, M.-P.; DELATOUR, Y. Les exercices de grammaire B1. Paris: Hachette, 2005. 223p. ISBN 978-2-01-155433-8.

213

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second year

AGROBUSINESS ECONOMICS (EED09E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Jiří Mach, Ph.D.
Spring semester
Master
4.0
written and oral
4-point scale
27

Objective and general description:
The main aim is in understanding and learning of basic economic terms and categories
connected with farm activity in agricultural sector. This aim will be ensured bytheoretical explanation of mentioned problems during lectures and by solving ofparticular examples and projects in seminars. The course benefit from using bothindividual and collaborative learning through the use of individual and group work,and seeks to stimulate each student’s understanding of the farm economics.

Lectures:1. Types of farm organisation and legal regulations.
2. Farm budgeting systems – financial statements.
3. Depreciation of fixed assets.
4. Cash and the money cycle.
5. Cost calculations.
6. Pricing decisions and breakeven analysis.
7. Labour planning.
8. Production at the farm – yield analysis, optimal feed conversion.
9. Capital investments – categories, evaluation methods .
10.Financing of farm – resources planning.
11.Monitoring profit and capital – solvency, profitability, performance ratios.
12.Subsidies and taxes at the farm.

Seminars:
1. Classification of assets and liabilities. Interpreting the balance sheet; calculating
annual depreciation.
2. Preparing a profit and loss account. Valuing farm stocks.
3. Monitoring cash flow.
4. Cost analysis using farm products. Gross margin planning.
5. Estimating potential production. Choosing input and output combinations.
6. Capital and investment planning; case studies defence.

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second year

Study literature:
1. Nuthall P. L.: Farm Business Management. Analysis of Farming Systems. CABI; CPI
Group, Croydon, 2011, 453 p. ISBN: 978-1-84593-839-0.
2. Barnard, C. S., Nix, J. S.: Farm Planning and Control. Cambridge University Press,
1994, 600 p. ISBN: 0-521-29604-8.
3. Kay, R. D., Edwards, W. M., Duffy, P.A.: Farm management. McGraw-Hill
International Edition, 6th ed., 2008. 468 p. ISBN: 978-007-125953-8.
4. Smutka, L. et al.: World Agricultural Production, Consumption and Trade
Development – Selected Problems. Powerprint, Prague, 2012. 212 p. ISBN: 97880-87415-45-0.

215

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second year

PROGNOSTICS AND PLANNING (ERET3E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. Ing. Ivana Tichá, Ph.D.
Spring semester
Master
4.0
written and oral
4-point scale
27

Objective and general description:
The objective of prognostics and planning is to learn skills of moderator of subjective
prognostics methods. The personal output, this subject can bring to student, is a listof personal objectives, and growth targets, which are supported by people andorganisations around. Objectives: 1. keeping deadline, prevent conflict, set objectives- acceptability of individual by group 2. value, process, implications - openness 3.
roles playing, process based self and group evaluation, reality tackling by project frompoint of view of acceptability of proposal 4. project specifics, corresponding actions to
incentives, capability to recognise enhancement.

Lectures:1.
2.

Methodology of the business plan.
Cybernetic’s aproach to planning: Methods of prognostics and planning in relation
to the environment, quality, and information.
3.
Budgeting and financing to satisfy creditor, investor, owner, manager, suppliers
and buyers.
4.
Farm and food supply business sector specifics.
5.
Strategic and marketing planning (Kotler).
6.
Planning to keep the business system opened, especially in the case of supply
management, multilevels.
7.
Project cycle and documentation, quality assurance and management (ISO9001).
8.
Information system based planning.
9.
Quality Tools, Time Management, and other actions planning.
10. Farm accountancy.
11. Regional development planning, human resource deterioration prevention by
redistribution of resources principal application.
12. Planning in the network of electronic data interchange (logistic, franchising, justin-time).

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Seminars:
1.
2.

3.

4.

5.
6.

Topic selection. Rules. Management games, business plan software.
Literature overview: Objectives of group will be controlled in relation toindividual‘s objectives in the project and in relation to opinions of different
authors.
Preliminary action plan changing personal mission, role and objectives in time.
Control will be done by individual consultations with other team members andteacher/instructor.
Individual makes plan how to gain support of the group for his / her objectives.
Individual creates and makes the group growing with the new quality
development and changes in responsibilities delegation.
Analysis managed by group: Each student select 6 from 30 SWOT items in therange of his/her responsibility. Selected items will be further analysed.
Test. The group select 5 form 20 offered priorities. Selected priorities will befurther evaluated qualitatively, quantitatively and by PLC (product life cycle)
analysis. What to develop, keep, close and how to conclude it.

Study literature:
1. Dianoux, C., Linhart, Z. (2010): The effectiveness of female nudity in advertisingin three European countries. International Marketing Review, 2010, roč. 27, č. 5, s.
562 - 578. ISSN: 0265-1335
2. Dianoux, C., Linhart, Z. (2008): Some Issues about Print Ads in France and Czech
Republic. Business Strategies for Economies in Transition: Book of Readings on
CEE Countries. Cambridge Scholars Publishing. British Library Cataloguing in
Publication Data.
3. Dianoux, C., Linhart, Z. (2008): Impact of Nudity in Advertisements: Comparisonof the First Results. Business Strategies for Economies in Transition: Book of
Readings on CEE Countries. Cambridge Scholars Publishing. British Library
Cataloguing in Publica
4. Dianoux, C., Kettnerová, J., Linhart, Z. (2007): Advertising in Czech and French
Magazines. Journal of Euromarketing. ISSN 1049-6483, Pp. 139-153
5. Dianoux, C., Kettnerová, J., Linhart, Z. (2007): Advertising in Czech and French
Magaziens. Contemporary EuroMarketing: Entry and Operational Decision Making.
International Business Press. Howorth Press, Inc.ISBN 978-0-7890-3540-0. Pp.
139-153217

MSc in European Agrarian Diplomacy

second year

WORLD AGRICULTURAL COMMODITIES (EED10E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

doc. Ing. Luboš Smutka, Ph.D.
Spring semester
Master
4.0
written and oral
4-point scale
27

Objective and general description:
The main ambition of this subject is to provide to students the basic overview about
global trade in agricultural and foodstuff products. During the lectures information
related to global trade value, volume, territorial and commodity structure areprovided. The special emphasis is also place on factors influencing global and regional
trade in agricultural products. Students should be able to understand differences
existing between agricultural trade and merchandise trade especially in relation to
global trade liberalization process (liberalization vs. protectionism). Differences
between developing countries and developed countries in relation to agricultural
production and trade are also discussed.
Presumptions: General economics, International trade, Agricultural policy

Lectures:
1. Position of agriculture in global economy.
2. Factors influencing global trade in agricultural products.
3. Position of agricultural trade in global merchandise trade.
4. Territorial structure of global trade in agricultural products.
5. Commodity structure of global trade in agricultural products.
6. Liberalization process of agricultural trade GATT (Uruguay Round).
7. Liberalization process of agricultural trade WTO (Doha Round) .
8. Developed countries vs. Developing countries.
9. European Union and its agricultural trade.
10.Central European countries and their agricultural trade.

Seminars:
1. Introduction into global trade liberalization process and data sources related to
global trade in agricultural products.
2. European Union - the role in global trade and its position in liberalization process.
3. United states of America - the role in global trade and its position in liberalization
process.
4. Developing countries (G 20+, Cairns group, G 77 etc.) - the role in global trade
and their position in liberalization process.
5. Global trade in agricultural commodities territorial and commodity structure. Testand evaluation.
6. Test and evaluation

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second year

Study literature:
1. Smutka, L., Mach, J., Selby, R. et al. World agricultural production, consumption
and trade development – selected problems. Praha: powerprint. 2012. ISBN: 97880-87415-45-0.
2. WTO. International trade statistics. Geneva 2011. ISBN 978-92-870-3789-3..
3. FAO. The State of Agricultural Commodity Markets 2009. Rome, 2010. ISBN: ISBN
978-92-5-106280-7.
4. FAO. State of Food and Agriculture 2010-11. Rome, 2011. ISBN: 9789251067680.
5. Aksoy, M. A., Beghin, C. J. Agricultural trade and developing countries. World
Bank, 2005. ISBN 0-8213-5863-4.
6. Reed, M. R. International Trade in Agricultural Products. Prentice Hall, 2000. ISBN10: 0130842095.
7. Krugman, P. R., Obstfeld, M. International economics – theory and policy. Pearson
International edition, 2004. ISBN: 0-321-31154-X.

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MSc in European Agrarian Diplomacy

second year

REGIONAL DEVELOPMENT (ERET4E)
Department of Management
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Richard Selby, Ph.D.
Spring semester
Master
4.0
written and oral
4-point scale
27

Objective and general description:
Management of regional development is an interdisciplinary scientific field that
effectively utilizes and applies the results of economic and sociological analysis in the
management of territorial development. Regional development is one of the hot topics
in the European Union, at the national and regional development policies at regional
level. The strategic objectives of regional development include both economic growthand sustainable social and environmental development. The area also includes
examining planning and regional management and financing of regional development,
regional and municipal policy.

Lectures:1. Introduction to seminars
2. Regional Case Study 1
3. Presentation of Case Study 1
Regional Case Study 2
4. Regional Case Study 2
Regional Case Study 3
5. Presentation and defence of Regional Case Study 3 (for Module Credit/Zapocet)

Study literature:

1. Blažek, J., Uhlíř, D.: Teorie regionálního rozvoje. Praha: Karolinum, 2002, ISBN
80-246-0384-5
2. Boháčková, I., Hrabánková, M.: Strukturální politika Evropské unie. Praha: C. H.
Beck, 2009, ISBN 978-80-7400-111-6
3. Cihelková, E. a kol.: Nový regionalismus. Praha: C. H. Beck, 2007, ISBN 978-807179-808-8
4. Cihelková, E. a kol.: Regionalismus a multilateralismus. Praha: C. H. Beck, 2010,
ISBN 978-80-7400-196-3
5. Cini, M.: European Union Politics. New York: Oxford University Press, 2007, ISBN
978-0-19- 928195-4
6. Čadil, J.: Regionální ekonomie. Praha: C. H. Beck, 2010, ISBN 978-80-7400-191-8
7. El-Agraa, A. M.: The European Union. Economics and Policies. New York:
Cambridge University Press, 2007, ISBN 978-0-521-87443-4
8. Jeníček, V. a kol.: Vyvážený rozvoj na globální a regionální úrovni. Praha: C. H.
Beck, 2010, ISBN 978-80-7400-195-6

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MSc in European Agrarian Diplomacy

second year

9. Potůček, M. a kol.: Vize rozvoje České republiky do roku 2015, Praha: Gutenberg,
2001, ISBN 80-86349-02-0
10.Slaný, A. a spol.: Ekonomické prostředí a konkurenceschopnost. Brno: CVKS,
2009, 978-80-210-5056-3
11.Toth, D.: Lisabonská strategie a Evropa 2020. Praha: Powerprint, 2010, ISBN 97880-87415-05-4
12.Toth, D.: Management sociálního rozvoje a regionální politika zaměstnanosti.
Praha: Galileo, 2012, ISBN 978-80-87192-21-0
13.Viturka,M.
akolektiv:
Kvalitapodnikatelského
prostředí,regionální
konkurenceschopnost a strategie regionálního rozvoje České republiky. Praha:
Grada, 2010, ISBN 978-80-247-3638-9
14.Wallace, H., Wallace W., Pollack, M. A.: Policy-Making in the European Union. New
York: Oxford University press, 2005, ISBN 978-0-19-927612-7
15.Wokoun, R. a kol.: Regionální rozvoj a jeho management v České republice. Praha:
Oeconomica, 2007, ISBN 978-80-245-1301-0
16.Wokoun, R., Malinovský, J. a kol.: Regionální rozvoj, východiska regionálního
rozvoje, regionální politika, teorie, strategie a programování. Praha: Linde Praha,
2008, ISBN 978-80-7201-699-0

221

Additional Courses
Syllabi

222

Additional Courses Programme Syllabi
Natural Resource And Energy Economics (EEEF8E)
Development Economics (EEER5E)
Commodity and Foreign Exchange Economics

223

223
225
227

NATURAL RESOURCE AND ENERGY ECONOMICS (EEEF8E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Oldřich Výlupek, MSc, Ph.D.
Spring semester
Bachelor / Master5.0
written
4-point scale
36

Annotation of the module
To develop an understanding of the natural resource and energy economics issues.
To develop an understanding of management of natural resources at organisational
level. The module introduces understanding of economic issues in the area of natural
resources. The course covers lectures, reading material, and assessment of casestudies. Latest development as well as business opportunities in the area of natural
resources is comprised in the course. Students will be acknowledged with issue ofEnvironmental Impact Assessment.

Learning outcomes
Knowledge
On successful completion of this module, students should be able to understand thebasic principles of natural ressource economics at a theoretical level as well as
implementation within organisations. The module covers topics of Efficiency and
Cost-Benefit Analysis, Globalization, Environmental Ethics and Population Growthand Powerty.

SkillsStudents will acquire the skills to enable them to understand the compelling natural
resource and environmental economic issues such as sustainable development,
market failure, waste and recycling, environmental ethics, environmental
degradation, biological diversity, population and economic growth and get an
overview about conventional and alternative energy sources. Students should be
able to use pripary tools of economic analysis and expected value calculations, tounderstand marginal analysis, supply and demand, and consumer choise.

Competence
The module provides the student with the competencies necessary to understandvalue natural resources with appropriate methods, to understand environmental
policy cycle, moreover to apprehend the regulation, economic and voluntary policy
instruments to minimize environmental risks.

224

Competence - communication
The students will gain skills to communicate within the team between tmenselves
and between the team and the lecturer. This is the way how the students prepareand defend their projects.

Competence - opinion
This competence is an outcome of team cooperation of graduates. In teams thestudents are confronted with different views on solving problems which stimulates
their own opinion forming.

Competence - education
Graduating from the course contributes to students self-education throughunderstanding the conditions under which education occurs. They are also capable touse self study as a tool to increase their knowledge.

Lectures:
1. Broad overview on Natural Resource Economics. Why study natural resource
economics? The origin of natural resource economics
2. Theoretical frameworks, Efficiency and Choice – utility and social welfare
3. The Allocation of Depletable and Renewable Resources
4. Natural resource and environmental economics principles and process
5. Natural resource scarcity and Economics of recycled materials
6. Ecosystem Functions & Services and Land Management Introduction
7. Biodiversity and Valuation Techniques
8. Water resource economics, Agricultural and Forestry resources
9. Paying for ecosystem services
10.Natural resources, Long-Run Growth
11.Basic demand-related concepts and ideas used in energy economics
12.Eenergy markets, with specific emphasis on oil, gas and coal

Seminars:
1. Monitoring the use of Natural Resources, Introduction to Environmental Impact
Assessment, Screening and Scoping, Introduction to Semestral Assignment
2. Primary tools of economic analysis
3. Environmental Impact Identification and prediction, examples of used techniques
4. Environmental Impact Mitigation and Monitoring – techniques used to reduce thepredicted impact
5. Guidelines for individual report and group presentation
6. Presentations of final projects

Study literature:
1. Perman, R., Ma, Y., Mcgilvray, J., Common, M.
Natural Resource andEnvironmental Economics, 3rd dition, Prentice Hall, 2003
2. Tietenberg, T., Lewis, L. Environmental and Natural Resource Economics, 8thedition, Pearson Education, USA, 2009
3. de Groot, R., S., Wilson, M., A., Boumans, R., M., J. A typology for theclassification, description and valuation of ecosystem functions, goods and services,
Ecological Economics, vol. 41, 2002, pp. 393–408
4. Anderson, D., A. Environmental Economics and Natural resource management,
3rd Edition, Routledge, USA, 2010

225

DEVELOPMENT ECONOMICS (EEER5E)
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

prof. Ing. Luboš Smutka, Ph.D.
Autumn semester
Bachelor / Master3.0
written
4-point scale
42

Objective and general description:
With the increasing role of globalization and a rising importance of the newly
industrialized developing countries in the world economic scene, the development
economics deserves its attention as an important branch of economic disciplines.
Whereas the classical theories of economic growth focus on the allocation of scarce
resources among their alternative uses, the discipline of the development economics
has a wider scope, since it takes into account not only economic, but also social,political and institutional changes that are necessary to achieve growth of living
standard, especially in case of the developing countries.

Lectures:1. Introduction to the concept of development.
2. Theories of economic growth and development
3. Poverty, malnutrition and income inequality.
4. Population growth and economic development.
5. Health, education and human capital.
6. Capital Formation, Communication and Information Technology.
7. Foreign Trade and Development.
8. Agrarian Reform.
9. Sustainable development and environment.
10.Macroeconomic stability in developing countries.

Seminars:
1. Indicators measuring economic growth and development, classification ofcountries according the level of development.
2. Models of economic growth from the empirical point of view.
3. Demographic transition and population growth in developing countries.
4. Impact of HIV/AIDS on the economic growth.
5. Role of foreign trade in the economic growth – a panel discussion.

226

Study literature:
1. NAFZIGER, W. E. Economic Development, New York: Cambridge University Press,
2006. 846 s. ISBN 0-521-82966-6.
2. STIGLITZ, J.E., OCAMPO, J.A., SPIEGEL S., FFRENCH –DAVIS, R., NAYYAR, R.
Stability with Growth, Macroeconomics, Liberalization and Development. New
York: Oxford University Press, 2006. 339 s. ISBN 0-19-928813-5.
3. SACHS, D.J. Common Wealth, Economics for a crowded planet. The Penguin
Press, New York, 2008. 386 p. ISBN 978-1-59420-127-1.
4. RAY, D. Development Economics. Princeton University Press, New Jersey, 1998.
848 p. ISBN 978-01-691-01706-8.
5. KRUGMAN P., OBSTFELD, M. International Economics Theory & Policy. New York:
Daryl Fox, 2006. 680 s. ISBN 0-321-31154-X.
6. WORLD BANK Global Economic Prospects, Trade, Regionalism, and Development.
World Bank: Washington DC, 2005.
7. SANTOS-PAULINO, A.: Trade Liberalisation and Economic Performance in the
Dominican Republic, Velká Británie: Working Paper of Institute of Development
Studies, Brighton, Sussex, 2003

227

COMMODITY AND FOREIGN EXCHANGE ECONOMICS
Department of Economics
Faculty of Economics and Management

Lecturer:
Teaching period:
Type subject:
ECTS credit:
Assessment:
Marking scale:Contact hours:

Ing. Petr Procházka, MSc, Ph.D.
Autumn semester
Bachelor / Master3.0
written and oral
4-point scale
42

Objective and general description:
This course provides a general introduction for the study of foreign exchange andcommodity markets from both theoretical and practical standpoint. Study of foreignexchange economics enables the students to understand the basic principles behind
foreign exchange and conduct elementary analysis using both fundamental andtechnical analysis. During this course, students learn how to operate software using
various trading platforms with online data.

Lectures:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

Basics of foreign exchange and commodity economics
Economic theory of foreign exchange and commodities
Organization of foreign exchange and commodity market
Technicalities of foreign exchange and commodity markets
Money management techniques
Risk management
Main currency pairs
Rare currency pairs
Fundamentals of technical analysis
Tools of technical analysis
Tools of technical analysis continued
Basics of fundamental analysis
Tools of fundamental analysis
Tools of fundamental analysis continued

Seminars:
1.
2.
3.
4.
5.
6.
7.

228

Basic principles and terminology in foreign exchange and commodity economics
Foreign exchange and commodity market transactions
Trading platforms introduction
Trading software functions and requirements
Trading main currency pairs strategies
Application of technical analysis
Application of fundamental analysis

Study literature:
1.
2.

C Jeevanandam, Foreign Exchange: Practice, Concepts, Sultan Chand & Sons,
New Delhi
Vijayabhaskar P and Mahapatra B., Derivatives Simplified, Respose Books, Sage
Publications, New Delhi229