1. EBITEN SAMURAI - “Cynapse”

1. Executive Summary / Mission
As fully automated Level 5 vehicles
become widely used, the centralized networking
system of our current internet, a.k.a. Web 2.0,
will be insufficient to manage all the datacollected.[1] Because data is stored in acentralized server, server overload or a single
cyberattack can seize all control of vehicles
connected to it. Therefore, we have designed adecentralized system that implements Web 3.0
technology in the systems of Level 5 vehicles.
We want to achieve a society that implements asecure yet efficient transportation systemthrough Level 5 vehicles. Through the capabilityof Cynapse’s cyberattack protection as well as
its location data technology that drasticallydecreases AI inaccuracies, we will be able toincrease the trust factor of Level 5 vehicles,
allowing it to be better implemented into society.
2. Product/Service Description
Cynapse is a system that prevents andminimizes the harm done by cyberattacks andAI errors. By connecting Level 5 vehicles to one
another using Web 3.0 technology ofdecentralized networks and blockchain datacollection, Cynapse ensures safety and security.
The decentralized network stores dataon each individual computer instead of acentralized server, also encrypting it making it
more secure. This distributed control minimizes
the damage of a potential cyberattack as even if
one Level 5 vehicle is hacked, the system orother Level 5 vehicles in the system will not beat risk. This makes the individual Level 5vehicles, users of Cynapse as well as the publicsafer. Cynapse collects locations of surrounding
vehicles using the decentralized network,
preventing accidents due to cameras andsensors failing to detect other cars with othervehicles connected to the Cynapse. This has
been an issue in current self-driving cars (Level2) where the AI made miscalculations due to alack of data resulting in fatal crashes. This
therefore incentivizes more self-driving vehicles
to install the Cynapse, minimizing traffic
accidents due to AI inaccuracies.

To connect to the Cynapse, there will bea transmitter device implemented as anextension to the computer that is already a partof all Level 5 vehicles. These transmitters willthen communicate data with other cars within a
100-meter radius, constantly updating theirpositional and movement speed information.
This allows each individual computer tocalculate the optimal speed and position thevehicle should be at before coming in contact
with another vehicle on the Cynapse, making
traveling both efficient and safe.
The Level 5 vehicles will continue using
pre-existing sensory AI detection technology for
non-self-driving cars and vehicles not connectedto the Cynapse network. The transmitter device
will be made out of antennas and a storage
device that will communicate information, andthe Cynapse system will require car
manufacturers to pay a yearly subscription forthe system. Newly manufactured cars will havethis hardware pre-installed before sale, andcompanies will gradually implement thishardware to the older models at times like car
inspections. The car manufacturers will have theincentive to do this, because it will make their
entire car system security safer in terms ofhacking and damage minimization. The morethat they spend on this or the more per unit
system that they buy from us, it will be safer forthem. ​3. Market ResearchConsumer optimism regarding theimplementation of Level 5 vehicles in Japan isconsiderable as 47% are willing to purchase. [2]This demand will stimulate car companies inJapan to increase their production of Level 5vehicles, resulting in an increase in the firms in
the Level 5 vehicles industry. Before Level 5vehicles will develop, there is a major issue
surrounding security for automated vehicles as
the usage of the conventional centralizedsystem risks people’s information being leaked
once it is hacked, since all data is stored in asingle database.[3] Cyberattacks have resulted
in large tech companies having their databases
hacked and private information being leaked.[4]Greater risk for databases controlling Level 5vehicles is concerned, as cyber hacks could not
only lead to information being leaked but
possible deaths as a result of the vehicles being
controlled.
4. Target Customer
Our target market is the Japanesemanufacturers of Level 5 vehicles. The current
centralized data causes AI on vehicles tomalfunction, and manufacturers need anefficient decentralized data-collecting system.
Newly introduced vehicles and their potential
security threats and damage caused by them,
are making manufacturers need a cyber security
system that they can implement in the car thatuses a decentralized network. Thus, as
Cynapse solves potential security threats anddamage caused by them, we will be unique inthe market and manufacturers will have highdemands for our system.
It is crucial that we, the third party, will be
supplying this product, as we are not a threat tomanufacturers, compared to when a similar
technology is produced by other car
manufacturers. This would result in themanufacturer being at an advantage, decreasingthe incentive for companies to use the system.
The efficiency of the system will be ensured
when it is provided by a single company likeours, incentivizing companies to use our system.
5. Financials
In the first year, our product is targeted at
the top three car companies in Japan. The units
sold per company are calculated based on half
the mean of the number of vehicles sold for thethree companies. Start up cost includes 1 year
software development cost. Expenses such as
the rent cost are minimized by outsourcing themanufacture. We will require a funding of¥200,000,000 and a loan, however, because of
the yearly subscription plan, we will increasingly
be earning profit from the second year, where
we will be able to repay the loan and gain profit
in the first three years.

6. Conclusion
As our product becomes prominent inour society over time, roughly 50% of thepopulation in Tokyo will be willing to purchase
Level 5 vehicles, with the percentage ofownership expected to increase, as the morenormalized it becomes the more people will feel
comfortable purchasing it. Later, Cynapse aims
to extend and expand its market to international
markets in the near future, where Cynapse canbecome a worldwide system that collects furtherBig data, while keeping its unique decentralizedsystem. Not only will this protect themanufacturers’ business from threats, but it willchange how passengers and pedestrians feel
about road safety and change the attitude
towards Level 5 vehicles as a whole.
7. References[1] ”New survey reveals $2 trillion market
opportunity for cybersecurity technology andservice providers.” McKinsey & Company,
https://www.mckinsey.com[2] "Demand Analysis of Automated DrivingVehicles in Japan." Research Institute of
Economy, Trade and Industry,
https://www.rieti.go.jp[3] "Major Centralized Systems are Hacked
Multiple Times a Year." AXEL,
https://medium.com[4] “Apology and Notice Concerning Leakage of
Personal Information.” Mazda,
https://www.kitakanto-mazda.co.jp/news/202302
14/index.html