Part Two: Strategic report – Performance

Performance

How we performed against ourobjectives by content area, genre
and channel or network
BBC Annual Report and Accounts 2013/14

59

Strategic report – Performance

Television

Danny Cohen
Director,
Television‘‘It was a strong year for BBC Television in an increasinglycompetitive landscape with changing audience viewing
habits putting our reach figures under some pressure.
Over the coming months we’re making programmes
even more distinctive with high impact drama, natural
history and major national events. And, as the media
world changes rapidly and audience expectations getever higher, we’re working hard to ensure quality,
distinctiveness and innovation across all our output.’’
Serving all audiences
Whilst BBC Television aims to stimulate and delight audiences
across the UK we recognise we still need to work harder to reacha young, more diverse audience. From the factual Wonders of Life
to distinctive drama Peaky Blinders, from comedy hit Mrs Brown’sBoys to entertainment in Strictly Come Dancing we look to offer
something for everyone. Millions came together to enjoy The Voiceand The Great British Bake Off and distinctive new programmes
included The Story of the Jews, Citizen Khan, The Call Centre, Stephen
Fry’s Out There, the live one-off musical from Bradford City
Centre – Bollywood Carmen – along with coverage of the WinterOlympics – all attracting diverse audiences.
Creative excellence
There were many standout programmes in 2013/14 reflected in
the number of awards won by BBC Television. However, audiences’
expectations continue to be very high and we are committed toraising the quality bar ever higher. Sherlock’s launch on New Year’s

Day was watched by 12.7 million viewers and audiences were
thrilled with James Corden’s The Wrong Mans, Jane Campion’s
Top of the Lake, and Burton and Taylor starring Dominic West andHelena Bonham Carter.
Distinctive thought-provoking content
We aim to provide educational and stimulating content for all
audiences. The very best blue chip factual of Brian Cox’s Wondersof Life sat alongside popular innovation like The Great British Sewing
Bee and It’s A Mad World – a powerful season looking at young
people and mental health on BBC Three. The best arts, music
and cultural programmes are increasingly delivered throughpartnership projects: Written on Skin with the Royal Opera House;
Handmade alongside the V&A; and a star-studded performancecelebrating the 50th birthday of the National Theatre.
Looking forward
Our commemoration of WW1 continues with David Olusoga’s
World’s War documentary series and major event coverage inAugust 2014. New drama includes adaptations by Hilary Mantel
and Susanna Clarke and there’ll be new comedy from Peter Kay
and Matt Lucas. Life Story is a major new natural history series for
BBC One. We’ll see more collaboration between BBC Four and
BBC Two, including a focus on the art and music of the 18th century.
BBC Four is taking a lead role in BBC Arts at… a major new
initiative to take our arts coverage across the UK, and as we look
to reinvent BBC Three as an online service, the channel remains
committed to factual and current affairs with a season on crimeand punishment as well as new comedy, Siblings.

Strategy in action

Serving all
audiences

Quality anddistinctiveness 99.6% of the UK population
watched BBC television for atleast 15 minutes during 2013 andon average people in the UK
watch for almost nine hours
a week.
 Doctor Who: The Day of theDoctor was the most viewed
drama with an average audienceof 12.8 million, while on iPlayer
it was the most requested drama
episode in 2013 with more than
3.2 million requests.

 The BBC won a total of 16 Baftas
over the last year (this includes Film,
Television & Craft)

12.8m

watchedDoctor Who:The Day of
the Doctor

60



16

BAFTA awards
this year

BBC Annual Report and Accounts 2013/14

RadioHelen Boaden
Director, Radio‘‘BBC Radio stations’ unique, high-quality offer has
helped to preserve radio listening in the UK in theface of ever-increasing competition. Our continuing
focus on distinctive content and digital innovation,such as the launch of our Playlister service, means
radio is well placed for future challenges.’’

An unrivalled breadth of music
The BBC’s national networks offered a unique range of music,from Radio 2’s Folk Awards at the Royal Albert Hall and theinaugural 6 Music Festival in Manchester to new urban music at
1Xtra Live and the 119th season of the BBC Proms, which had
more sell-out concerts than any previous year and included a lastnight led for the first time by a female conductor, Marin Alsop.

Ambitious content across all networks
BBC Radio continues to produce outstanding creative content
across all its networks daily and through single standout moments:

New British talent was showcased in the Sound of 2014 poll onRadio 1, Radio 3’s New Generation Artists and the Asian Network’s
New Music Day, whilst 120,000 unsigned acts have now uploaded
their music on to the ‘BBC Introducing’ website.
AudiencesWhilst time spent listening remains under pressure in the face ofdigital competition, BBC Radio has been highly resilient in termsof reach with record audiences for Radio 2, Radio 4, 6 Music and
the Asian Network. Hours continue to be under pressure though
they have stabilised in the last quarter. Over the year, 90% of the
population listened to the radio every week; 67% to BBC Radio.
Innovation
In October, as part of our move towards a more personalised
service for our listeners, we launched Playlister, a service whichallows users to tag tracks as they are played on BBC Radio andbuild up and export their personal playlists.

Part Two: Strategic report – PerformanceRadio 1’s Talk It Out encouraged listeners to share their problems
and receive expert advice, while the Teen Awards recognised
more young ‘heroes’; Radio 2 broadcast a live minute-by-minute,
three-hour documentary on the assassination of JFK and ran the
year-long People’s Songs, telling the story of modern Britain
through 50 records; Radio 3 celebrated anniversaries of Britten,
Verdi and Wagner with complete opera cycles for each, while its
Free Thinking festival of ideas returned to Gateshead to explore‘Who’s in Control?’; on Radio 4, Cultural Exchange invited 75 leading
creative minds to choose their favourite cultural work, while
Grayson Perry’s Reith Lectures gave a powerful and playful insight
into contemporary art.

Digital Radio listening continues to grow, with 37% now throughdigital devices. Radio 1 became the first radio station to attract amillion subscribers to its YouTube channel and the iPlayer Radioapp now reaches more than 6 million browsers every week.

Strategy in action

Serving all
audiences

Quality anddistinctiveness 6 Music reach is now nearly 2 million,
cementing its position as the UK’s
leading digital station.
 Radio iPlayer now reaches over 6 million
browsers every week, and launched an
app for Android devices in April 2013.

 In a year of outstanding creativity
and ambition we have seen BBC Radio
audiences grow across traditional
networks, digital stations and online.

6m

browsers
every week

BBC Annual Report and Accounts 2013/14

61

Strategic report – Performance

News

James Harding
Director, News‘‘The BBC is the best news organisation in the world.
Our job is to keep making it better – to deliver
more of our own original journalism, to get stories
and tell stories in the ways now made possible by newtechnologies, to ensure ever greater value for licencefee payers, to lead the social and mobile media
revolution so as to make the news available to everyone,
wherever they are, now. We must do all this, but,above all, we must safeguard the public’s trust.’’Reaching all audiences
82% of UK adults consumed BBC News each week across
television, radio and online. TV News reach was slightly down
but was still the main audience platform, reaching over 32 million
UK adults every week. Radio news and current affairs hit a newrecord of 29.2 million in the final quarter of 2013. Use of the
BBC News website rose to an average of 25 million UK weeklybrowsers in early 2014. There was record world traffic in March,with an average of 62.8 million unique browsers (UK andinternational) per week.

High-profile stories
The brutal murder of the soldier Lee Rigby in Woolwich shocked
people across the country and was our most followed story.
In Syria, more than 100,000 were killed, and millions displaced.
The bravery of our teams there was recognised with Royal
Television Society awards. We reported on how the election of
Iran’s President Rouhani is changing the dynamic in the Gulf; theassault on corruption by China’s president; how Pope Francis isreviving interest in the Roman Catholic church; and the passingof Nelson Mandela, who changed the course of history. At home,
we reported on the miserable weather and a gathering, but
uneven, economic recovery.
Working together
The BBC has a news network that reaches from local radio
stations to bureaux across the world. We hope to put all thoseresources to the service of the public. We strive to cover whatmatters from the communities where we live to the furthest
corners of the earth. Technology is transforming the news,
enabling the BBC to inform, educate and, more than ever, engage.
We want to help shape the future of news, using mobile and social
media to ensure the news gets to everyone, everywhere, now.

Trust
BBC News remains by far the most trusted source of news
in the UK, although we are slightly below the levels reached
before October 2012 when the crisis broke over coverage ofJimmy Savile and the separate Newsnight child abuse investigationin Wales. We will work hard to justify the audience’s continued
trust. We will be alive to our critics and take responsibility for
mistakes when we make them. We will uphold an uncompromisingcommitment to accuracy, impartiality, diversity of opinion and fairtreatment of people in the news.
Strategy in action

Serving all
audiences The @BBCBreaking
Twitter account has morethan 10 million followers

10m
62



Quality anddistinctiveness Every week, across all platforms,
82% of UK adults came to
BBC Network and Regional news

82%
2012/13: 82%

BBC Annual Report and Accounts 2013/14

Future media

Ralph Rivera
Director,
Future Media‘‘We’re committed to bringing the entire BBC toaudiences as a seamless online experience acrossall screens – mobile, tablet, desktop and TV.
As media consumption becomes increasingly
mobile, we’re adapting content in innovative ways
and using new formats to increase personalisation,interaction and choice.’’
Mobile and tablet growth
A striking feature of the past 12 months has been the risein mobile and tablet users, and we’re making sure we provide
content that is interactive, personal, social and easy to consume
on-the-go. The BBC Weather app provided localised, clear
content and was snapped up by audiences, downloaded 1 million
times within two weeks of launch. The CBeebies Playtime app,downloaded over 2 million times, prompted a surge in CBeebies’
weekly unique browsers.

Bringing the nation together
From Strictly to Sochi, 2013/14 saw BBC Online use digitaltechnology to engage the nation. In 2013, for the first time, weoffered Strictly audiences the opportunity to vote for free via ouronline voting system, contributing to an enormous 81% growth in
the number of votes for the final. The Winter Olympics provided
the first opportunity to use the new live proposition – combining
video, audio, text, data and social features across all screens tobring the biggest events alive. Similar digital power will be brought
to bear as we look forward to the World Cup, Glastonbury andthe Scottish Referendum.

Strategy in action

Serving all
audiences BBC iPlayer saw a record
three billion programme requests
in 2013 – up 33 per cent on 2012

3bn
BBC Annual Report and Accounts 2013/14

Quality anddistinctiveness The BBC Weather App is the fastest growing
BBC mobile app of all time – more than
6 million downloads since launch

6m
63Part Two: Strategic report – Performance

A more personal BBC
We’re aiming to deliver an increasingly relevant, interactive,
and social experience for our audiences. We’re investing morein data analytics so that we can better understand our audiences
and help them find and discover content that they’ll love andcome back for time and again.

BBC iPlayer goes from strength to strength
In 2014/15, BBC iPlayer will begin its transformation from a
broadcast TV catch-up service to the BBC’s primary digitalentertainment destination and complementary fifth channel.
The new iPlayer offers a beautiful user experience designed toappeal to our growing audiences. We’ll use the platform to offer
new forms of storytelling and collaboration, building upon the
success of iPlayer exclusives – such as Sherlock’s Many Happy
Returns which attracted over 7 million views – with stand-alone
comedy shorts and factual commissions that will complement andcontrast with linear programming. We’ll also develop exciting new
product features, such as subtitles on mobile and a child-safe area
for CBeebies and CBBC.

Strategic report – Performance

Nations and regions
It has been a strong year for network TV production in the Nations
and Regions, with more than 50% from outside London and morethan 17% from the Nations.

10.9%

12,256hrs

2.2%
225,267hrs

8,782hrs

Network TV programming spend
by region as a % of eligible spend
2013

2012

London

47.5%

54.2%

Scotland
Wales
Northern Ireland

10.9%
6.8%
2.2%

7.6%
6.8%
1.3%

Total nations

19.9%

15.7%

Midlands
North of EnglandSouth of EnglandMulti-region*

2.7%
17.3%
8.5%
4.1%

3.7%
16.7%
7.4%
2.3%

Total regions

32.6%

30.1%

Total nations and regions

52.5%

45.8%

Grand total

100%

100%

2014

2013**

LondonEngland (ex London)
Scotland
Wales
Northern Ireland

7,136
225,267
12,256
13,865
8,782

8,296
237,600
13,397
14,667
9,168

Total

267,306

283,128

6.8%

32.6%
47.5%

13,865hrs

BBC Local Radio andnations radio hours of output

7,136hrs

Network television spend based on Ofcom definitions
by calendar year
* Multi-region covers programmes made outside London
but which cannot be attributed to any one region or nation.
** The BBC Local Radio and nations radio hours of output
only includes BBC original programmes and excludes
any repeat programmes. The comparative hours havebeen restated to be on a consistent basis.
64

BBC Annual Report and Accounts 2013/14

Wales
It was a record year for BBC Wales with programming for
BBC One Wales/BBC Two Wales reaching their biggest
audiences in a decade. A more contemporary flavour to
output saw the drama Hinterland (co-produced with S4C)
winning international acclaim and a special season ofprogramming on lifestyle and obesity – Live Longer Wales– reaching almost 40% of adults in Wales. BBC Radio Wales
produced another strong performance and a public
consultation on the future of Radio Cymru resulted in majorschedule changes. BBC Wales produced arguably the biggest
programming moment of the year – Doctor Who’s 50th
anniversary (part of a slate of network drama made in Wales
spanning Casualty, Sherlock, Indian Doctor, Wizards vs Aliens,
Atlantis and Hinterland).

BBC Radio Bristol and BBC Somerset presenter Laura Rawlings

Hinterland delivered the best viewing figures for local drama for a decade

ScotlandIn a year in which network television spend in Scotland rose torecord levels, there was significant critical appreciation for therange and quality of BBC Scotland programmes. Hebrides –Islands on the Edge reached nearly one in three of the
population in Scotland. The darkly atmospheric drama Shetland
returned, achieving an average audience for the series of close
to 6 million. Mrs Brown’s Boys was the most viewed programme
across the UK on Christmas Day and our Investigations Team,for the second year in a row, collected a Scottish BAFTA and a
UK Royal Television Society Award for their work. Coverageof the Queen’s Baton Relay launched our 2014
Commonwealth Games programming and live debates anddocumentaries, across all of our television and radio services,
enabled a range of voices to be heard in the referendum
debate on Scotland’s future.

Northern Ireland
BBC NI delivered a rich mix of TV, radio and online coveringmajor anniversaries and events. Over 50 projects marked
Derry~Londonderry, UK City of Culture which included theSons and Daughters gala concert, the Radio One Big Weekend,Music City Day, the All-Ireland Fleadh and, from the Guildhall,a BBC Radio 4 Reith Lecture from artist Grayson Perry.
Bespoke documentaries and series also reflected cultural andcommunity life in the North West to wider audiences. Other
large scale events in partnership with the Ulster Orchestra
included Proms in the Park and a St Patrick’s Day concert.
We launched new documentary series True North, investigative
journalism series Spotlight reached 40 and we produced The
Disappeared about those killed and secretly buried during the
Troubles. Network television provision increased with successin returning crime drama series, The Fall and Line of Duty.

Actor Douglas Henshall in Shetland

Sons and Daughters gala concert opening Derry~Londonderry

BBC Annual Report and Accounts 2013/14

65

Part Two: Strategic report – Performance

EnglandTelevision, radio and online teams across English Regions
responded to the severe winter weather by providing an
unmatched service of local news updates, essential informationand special programming for local communities. We haveworked hard to develop our reputation for delivering andleading high-quality, locally rooted accountability basedjournalism and debate, and we launched one of our biggest
ever editorial projects – telling the stories of World War One
at Home across every part of the country. Complementing
our established output, we are developing exciting, fresh waysof bonding with existing and new audiences through our online
and social media presence.

Strategic report – Performance

Performance by service
Content (£m)
We spent a totalof £1,663.6million
on these services
last year

Reach (%)
UK population
who use theservice eachweekTime spent
watching achannel eachweek (h:m)
Length of time theaverage viewer
spent each weekwith the channel

Appreciation
Index by service
Aggregate of
how people
rated individual
programmes,
expressed as anumber out of 100

74.9%(77.6%)

07:30(07:51)

81.5(82.6)

50.3%(50.9%)

03:13(03:15)83.9(84.2)

20.5%*(23.2%)

01:55(01:58)83.0(84.0)

14.0%(14.2%)

01:43(01:44)85.1(85.6)

5.7%†(6.6%)

02:54(02:53)

8.3%‡(8.7%)

03:59(04:00)17.6% §
(15.6%)

01:56(01:53)

Network television
BBC One is our flagshipservice and the UK’s mostpopular television channel. It
unites and inspires the nation
with high-quality programmes
across a range of genres which
includes news and current
affairs, drama, comedy,
entertainment and factual.

£1,023.7m

BBC Two is a mixed-genre
channel with programmesof depth and substance. It
includes the greatest amountand range of knowledgebuilding programming on
the BBC, complemented by
distinctive comedy, drama
and arts programming.

£400.0m

BBC Three is constantly
innovating to provoke
thought and to entertain
audiences from 16-year-olds
to 30-somethings withoriginal comedy, drama andfactual programming thatcelebrates new British talent.

£81.0mBBC Four aims to be British
television’s most intellectuallyand culturally enriching
channel, offering an ambitious
range of UK and internationalarts, music, culture andfactual programmes.
The CBBC channel offers
a distinctive mixed schedulefor 6- to 12-year-olds, withmainly UK programmes
served in a stimulating,creative and enjoyable
environment.
CBeebies provides a mixof high-quality, mostly
UK-produced, programmes
designed to encouragelearning through play in aconsistently safe environment
for children under six.
BBC ALBA offers, to Gaelic
speakers and learners, adistinctive range of originatedprogramming that reflects
and supports Gaelic culture,
identity and heritage.

(£1,129.2m)(£404.8m)(£89.7m)£48.9m(£50.0m)£76.1m(£81.6m)£28.7m(£28.9m)£5.2m(£4.9m)Costs peruser hour (p)How much it
costs to deliver
each service toindividual users

6.0p(6.2p)

8.2p(8.3p)

6.9p(6.6p)

6.7p(6.8p)

n/a

15.4p

(n/a)

(11.1p)

n/a

2.9p

(n/a)

(2.7p)

n/a

6.4p

(n/a)

(7.6p)

Source: BARB (TV reach and time spent – all channels include their simulcast HD channel where applicable); Appreciation Index: Pulse panel of 20,000 UK adults 16+ by GfK.
Reach definition: 15+ minutes consecutive for all channels and services and audiences aged 4+ (TV).
n/a Data does not currently exist for this measure.
* BBC Three: among its target group of 16 to 34-year-olds reach was 26.4% and time spent was 2:26.
† CBBC: among its target audience of 6 to 12-year-olds reach was 25.1% and time spent was 3:17 (based on 15+ min reach). Based on 3+ minute reach, reach was 30.4% of 6 to 12-year-olds and timespent per viewer was 2:43.
‡ CBeebies: among its target audience of 0 to 6-year-olds (measured as children aged 4-6 and housewives with children aged 0-3) reach was 39.7% and time spent was 4:34 (based on 15+ min reach).
Based on 3+ minute reach, reach was 45.2% of 0 to 6-year-olds and time spent per viewer was 4:00.
§ Source: TNS Scottish Opinion Survey. Base: All aged 16+ in Scotland. Lèirsinn panel. Among the Gaelic-speaking community, reach was 72.4% and time spent was 04:30.
Arrows denote whether there has been a change of +/-2.5% from the previous year’s AI.
() Figures in brackets from 2012/13.

66



BBC Annual Report and Accounts 2013/14

Content (£m)
We spent a totalof £296.4million
on these services
last year

Time spent
listening to aservice eachweek (h:m)
Length of time theaverage listenerspent each weekwith the service

Appreciation
Index by service
Aggregate of
how people
rated individual
programmes,
expressed as anumber out of 100

20.3%*(20.9%)

06:23(07:14)75.2(77.0)

2.1%†(2.0%)

04:49(04:55)78.1(79.8)

28.9%‡(28.0%)

11:42(11:45)80.9(81.4)

3.8%(4.0%)

06:08(06:17)81.9(81.6)

20.8%(20.5%)

11:26(11:58)81.3(80.8)

3.1%(3.2%)

06:11(05:45)79.9(80.4)

11.6%(11.8%)

06:47(07:08)77.4(77.7)

1.9%(1.8%)

03:59(03:18)83.8(83.4)

Network radio
BBC Radio 1 broadcasts a
distinctive mix of new musicand entertainment for
15 to 29-year-olds as wellas providing tailored news,
documentaries and advice
campaigns for young adults.
BBC 1Xtra plays the best incontemporary black music,
with a strong emphasis ondelivering high-quality live
music and supporting newartists.

£40.2m(£40.7m)£5.6m(£7.5m)BBC Radio 2 broadcasts a
unique mix of music and speechprogrammes covering a diversemix of live pop and rock,comedy, documentaries andreligious output, as well as
running social action campaigns
to over 14 million listeners.

£47.8mBBC Radio 3 centres onclassical music, around which
it provides a broad spectrumof jazz, world music, arts
programmes, religion anddrama. There is a strongemphasis on musicalperformance across the UK.

£40.8mBBC Radio 4 is a mixedspeech radio station, offering
in-depth news and current
affairs and a wide range ofother speech programmes
including drama, readings,
comedy, factual and magazine
programmes.

£91.8mOriginally launched in 2002
as BBC 7, the station was
relaunched in April 2011
as BBC Radio 4 extra. The
digital-only network is theprincipal outlet for theBBC’s archive of speechentertainment, including
comedy, drama and readings.

£4.1m

BBC Radio 5 live broadcasts
continuous news and live
sports coverage, bringing
major news stories and sports
events to its listeners as they
happen, and providing
context through wide-ranging
analysis and discussion.

£49.2mBBC Radio 5 live sports extra
brings a greater choice of live
action to sports fans byextending live coverage ofvarious sporting events.

(£47.8m)(£38.3m)(£91.1m)(£4.0m)(£55.0m)£2.4m(£2.7m)BBC Annual Report and Accounts 2013/14

Costs peruser hour (p)How much it
costs to deliver
each service toindividual users

1.1p(1.0p)

2.0p(2.7p)

0.5p(0.5p)

6.3p

Part Two: Strategic report – Performance

Reach (%)
UK population
who use theservice eachweek

(5.6p)

1.4p(1.4p)

0.8p(0.8p)

2.3p(2.4p)

1.2p(1.7p)
67

Strategic report – Performance

Performance by service
continued

Content (£m)
We spent a totalof £296.4million
on these services
last year

Reach (%)
UK population
who use theservice eachweekTime spent
listening to aservice eachweek (h:m)
Length of time theaverage listenerspent each weekwith the service

Appreciation
Index by service
Aggregate of
how people
rated individual
programmes,
expressed as anumber out of 100

3.5%(3.2%)

08:54(08:32)

82.3(83.6)

1.1%§(1.0%)

06:21(06:14)71.3(73.3)

Reach (%)
UK population
who use theservice eachweekTime spent
with each service
each week (h:m)
Length of time
the average user
spent each weekwith the service

Appreciation
Index by service
Aggregate of
how people
rated individual
programmes,
expressed as anumber out of 100

48.6%(48.1%)

n/a
(n/a)

78.8
(77.5)

33.1%(34.0%)

n/a
(n/a)

76.0
(76.5)

Network Radio
continued
BBC 6 Music is a digital radio
station that entertains loversof popular music with aservice that celebrates thealternative spirit of popular
music from the 60s to thepresent day, complemented
by music news anddocumentaries.

£7.9m

BBC Asian Network offers
speech and music appealing
to British Asians, with a focus
on news and current affairs.
It broadcasts mainly inEnglish, but does offer some
programmes in otherlanguages.

£6.6m(£7.4m)(£8.3m)Costs peruser hour (p)How much it
costs to deliver
each service toindividual users

0.9p(1.0p)

3.4p(4.9p)

Sources: RAJAR (Radio reach and time spent). Appreciation Index: Pulse panel of 20,000 UK adults 16+ by GfK.
Reach definition: 15+ minutes for all stations and audiences aged 15+.
Arrows denote whether there has been a change of +/-2.5% from the previous year’s AI.
* Radio 1: among its target group of 15 to 29-year-olds, reach was 39.7% and time spent was 06:25.
† 1Xtra: among 15 to 24-year-olds, reach was 7.6% and time spent was 04:27.
‡ Radio 2: among its target group of 35+ year-olds, reach was 35.3% and time spent was 12:40.
§ Asian Network: among its target group of British Asians under 35, reach was 16.2% and time spent was 05:13.
()Figures in brackets from 2012/13.

Content (£m)
We spent a totalof £120million oncontent for these
services last year

Future media
BBC Online comprises theBBC’s portfolio of online
products on desktop, TV,
mobile and tablet, including
news, sport and weather;
our children’s services CBBC
and CBeebies; and Knowledge
and Learning – as well as
IP-delivered TV and radio
services, with both live andon-demand programmes
available on BBC iPlayer.
BBC Red Button andConnected Red Buttondeliver interactive services
and content to digital
television viewers, including
up-to-the-minute content
and information across news,
sport, weather, entertainment,interactive programming andmajor events.

£106.5m(£103.0m)£13.5m(£15.6m)

Costs peruser (p)How much it
costs to deliver
each service toindividual users

8.6p(8.4p)

1.6p(1.8p)

Sources: Reach: CMI/GfK.
Reach definition: 3+ mins for both services, and adults aged 16+.
Sources: Appreciation Index: eDigital (Online); CMI/GfK (Red Button).
n/a Data does not currently exist for this measure.
Arrows denote whether there has been a change of +/-2.5% from the previous year’s AI.
() Figures in brackets from 2012/13.
(2012/13 Red Button reach source: Nunwood until Sept 2012 and CMI/GfK thereafter; 2012/13 Red Button Appreciation Index: for October 2012-March 2013 owing to measurement change)
68



BBC Annual Report and Accounts 2013/14

Content (£m)
We spent a totalof £234.7million
on content forthese services
last year

Time spent
watching or
listening to aservice each week(h:m) Length oftime the average
viewer or listenerspent each weekwith the service

11.2%*(11.7%)

02:33(02:33)0.5%(0.5%)

01:50(01:40)16.4%(16.4%)

09:14(09:26)

81.1(81.3)

20.4%(21.9%)

07:02(07:06)78.1(79.3)

64.2%(68.6%)

07:26(07:22)

18.1%(18.2%)

08:29(09:19)84.4(81.8)

5.6%(5.1%)

10:12(09:52)

80.6(77.2)

News, national and local radio services
The BBC News Channel
is a 24-hour impartial andindependent news service
offering breaking news,
analysis and insight.
It provides fast andcomprehensive coverage of
local, UK and international
events as they unfold.
BBC Parliament is the UK’s
only channel dedicated topolitics. It shows debates
and committees from
Westminster, Holyrood,
Stormont, Cardiff Bay andStrasbourg as well as politicalprogrammes from acrossthe UK.
BBC Local Radio is a primarily
speech-based service of news,
information and debate, witha strong emphasis on
interactivity.

£48.7m(£45.2m)£1.7m(£1.9m)£115.4m(£114.7m)

BBC Radio Scotland is a
speech-led service for adults.
Mixed genre programmingreflects the diversity of
Scottish culture and covers
national and international
issues and events relevant tolisteners across the country.
BBC Radio nan Gàidheal‡
offers a comprehensive
speech and music radio
service for Gaelic speakers.
Mixed genre programmingreflects the diversity of
Scottish culture and, froma Gaelic perspective andthrough the medium of the
Gaelic language, covers
national and international
issues and events relevant tolisteners across the country.
BBC Radio Wales is a
speech-led service for adults,
which offers a wide range ofgenres and reflects the issues,
events, culture and interestsof the people of Wales.
BBC Radio Cymru is a speech
and music radio service for
Welsh speakers, which offers
a wide range of genres andreflects the issues, events,
culture and interests of thepeople of Wales.

BBC Annual Report and Accounts 2013/14£22.6m(£23.2m)£3.8m(£3.8m)£13.4m(£13.9m)£11.7m(£12.5m)

Appreciation
Index by service
Aggregate of
how people
rated individual
programmes,
expressed as anumber out of 100

Costs peruser hour (p)How much it
costs to deliver
each service toindividual users

n/a

5.6p

(n/a)

(5.1p)

n/a

7.3p

(n/a)

(7.2p)

3.4p(3.4p)Part Two: Strategic report – Performance

Reach (%)
UK population
who use theservice each
week†

6.8p
(6.5p)

n/a

19.6p

(n/a)

(18.6p)

6.5p(6.2p)

15.3p(19.0p)69

Strategic report – Performance

Performance by service
continued

Content (£m)
We spent a totalof £234.7million
on content forthese services
last year

Reach (%)
UK population
who use theservice eachweek†Time spent
watching or
listening to aservice each week(h:m) Length oftime the average
viewer or listenerspent each weekwith the channel

Appreciation
Index by service
Aggregate of
how people
rated individual
programmes,
expressed as anumber out of 100

36.0%(35.5%)

10:02(11:37)81.9(81.6)

News, national and local radio services
continued
BBC Radio Ulster is a
speech-led service, providing
a mix of programmes thatreflect news, events andcommunity life in all its
different aspects and diversity.
BBC Radio Foyle is a
speech-led service foraudiences in the North-Westof Northern Ireland. It
provides a mix of news andother programming which
complements, andcontributes to, BBC Radio
Ulster’s region-wide service.

£17.4m(£17.0m)

Costs peruser hour (p)How much it
costs to deliver
each service toindividual users

6.3p(5.4p)

Sources: Reach and time spent BARB (TV), radio (RAJAR); Appreciation Index: Pulse panel of 20,000 UK adults, 16+ by GfK.
Reach definition: 15+ minutes for all channels and services and audiences aged 4+ (TV) and 15+ (radio).
BBC Local Radio in England, BBC Radio Scotland, BBC Radio Wales, BBC Radio Cymru, BBC Radio Ulster/Foyle: data based on their Total Survey Area (TSA).
n/a Data does not currently exist for this measure.
* Three-minute reach for BBC News Channel and BBC Parliament – in line with industry standards – would be 16.8% and 1.1% respectively (18.6% and 1.3% among 16+ population).
† Based on % of UK population that is able to access these national and local radio services.
‡	Source: Lèirsinn for the BBC. Base: Gaelic-speaking 16+ population.
AI data for BBC Radio Cymru available from 27 June 2012.
()Figures in brackets from 2012/13.

Global performance
The BBC World Service Group is the global division of BBC News and includes the World Service, World News, bbc.com/news
and Media Action. BBC World Service is an international multimedia broadcaster, delivering a wide range of language and regional
services on radio, TV, online and via mobile. BBC World News and bbc.com/news, the BBC’s commercially funded international
24-hour news and information platforms, are owned and operated by BBC Global News Ltd, a member of the BBC’s commercialgroup of companies. BBC Media Action is the BBC’s international development charity. It uses media and communication to inform,
connect and empower people around the world.

2013/142012/13

Year on yearchangeWorld Service Group (Total Global News audience)

265.3

256.0

+9.3

World Service

191.4

192.2

–0.8

WS TV

58.7

41.5

+17.2

WS Radio

127.8

144.8

–17.0

WS Online

18.8

14.0

+4.8

World News

75.8

70.9

+4.9

bbc.com/news

27.7

24.8

+2.9

Audience by service (m)Source: BBC Global Audience Estimate (GAE). The GAE is a snapshot of the BBC’s global news weekly audience using the latest data available as of February 2014, covering
240 countries and territories. Data is compiled from a combination of market surveys, ratings data and web analytics. UK Domestic news is excluded from the calculation.

70



BBC Annual Report and Accounts 2013/14

Performance by genre

Network hoursof output by genreNews andWeatherCurrent
Affairs

FactualMusic
and Arts

Religion

DramaEntertainment

ComedySchools/
Formal Education

Sport

13/14

3,322 hrs

475 hrs

32 hrs

6 hrs

11,617 hrs

12/13(2,611 hrs)

(914 hrs)(34 hrs)(6 hrs)(11,317 hrs)

13/14

188 hrs

395 hrs

135 hrs

112 hrs

1,759 hrs

12/13

(241 hrs)(292 hrs)(195 hrs)(110 hrs)(1,885 hrs)

13/14

2,053 hrs

3,228 hrs

912 hrs

1,157 hrs

2,481 hrs

12/13

(2,222 hrs)

(2,396 hrs)

(1,153 hrs)

(1,207 hrs)

(2,543 hrs)

13/14

55 hrs281 hrs

54 hrs1,429 hrs

41,866 hrs

12/13(84 hrs)(333 hrs)(50 hrs)(1,354 hrs)

(41,812 hrs)

13/14

80 hrs69 hrsn/a

21 hrs611 hrs

12/13(99 hrs)(47 hrs)(n/a)(5 hrs)(975 hrs)

13/14

606 hrs

314 hrs

220 hrs

152 hrs

4,932 hrs

12/13(665 hrs)(129 hrs)(268 hrs)(232 hrs)(4,971 hrs)

13/14

443 hrs

753 hrs

221 hrs

94 hrsn/a

12/13(411 hrs)(745 hrs)(220 hrs)(119 hrs)

(n/a)

13/14

631 hrs

316 hrs

294 hrs

59 hrs7,654 hrs

12/13(457 hrs)(374 hrs)(214 hrs)(54 hrs)(7,796 hrs)

13/14

216 hrs

273 hrs

1,182 hrs

85 hrs

n/a*

12/13

(237 hrs)(196 hrs)(1,149 hrs)

(43 hrs)

(n/a)

13/14

n/a

335 hrsn/an/a

112 hrs

12/13

(n/a)

(339 hrs)

(n/a)

(n/a)

(108 hrs)

13/14

636 hrs

1,082 hrs

103 hrsn/a5,144 hrs

12/13(858 hrs)(783 hrs)(290 hrs)(n/a)(5,550 hrs)

Part Two: Strategic report – Performance

Film

Radio

* The radio comedy hours are disclosed within the Entertainment genre.

BBC Annual Report and Accounts 2013/14

71Strategic report – Performance

Performance by genre
continued
Network hoursof output by genreChildren’s

13/14

4 hrs

n/a hrs

6 hrs

4,360 hrs

4,490 hrs

12/13(319 hrs)(1,360 hrs)

(n/a)(4,366 hrs)

(4,492 hrs)

Schools/Formal Education includes Education for children, Open University and BBC Learning Zone.
CBBC & CBeebies programming moved from BBC One and BBC Two, to transmit only on its digital channels from Dec-12.

Average audiences
to news programmes
Breakfast
news

Lunchtimenews

Early evening
network news

Early evening
regional news

Late night news
(10pm)

13/14

1.5m

0.6m

n/a

n/a

12/13

(1.5m)(0.6m)

(n/a)

(n/a)

13/14

2.6m

0.8m

n/a

n/a

12/13

(2.7m)(0.9m)

(n/a)

(n/a)

13/14

4.5m

3.2m

0.6m

0.6m

12/13

(4.5m)(3.3m)(0.6m)(0.6m)

13/14

5.3m

3.3m

n/a

n/a

12/13

(5.5m)(3.4m)

(n/a)

(n/a)

13/14

4.3m

2.0m

n/a

n/a

12/13

(4.4m)(2.1m)

(n/a)

(n/a)

Source: BARB, adults 16+.

Weekly reach

All

All

All

television

television

television

television

All BBC
television

Total otherchannels

13/14

83.9%

87.2%*

72.3%

64.2%†

43.1%

43.9%

12/13

(85.6%)(88.2%)(73.0%)(65.5%)(44.0%)(45.0%)(BBC network television versus
main commercial groups)

TelevisionAll* Reach of all TV channels apart from BBC One, BBC Two, ITV, Channel 4, Channel 5 (their +1s and HD equivalents).
† Includes S4C.
Source: BARB, individuals 4+, 15+ minute consecutive reach. 2012/13 figures run for 2012/13 Annual Report so use TechEdge reach method that was current in 2012/13.

All BBC radio

All commercial
radio

All BBC
network radio

All nationalcommercial
radio

BBC local radio

All local
commercial
radio

13/14

67.1%

64.9%

61.2%

32.3%

17.6%

51.7%

12/13

(66.5%)(63.5%)(60.5%)(31.0%)(17.6%)(50.4%)

Weekly reach(BBC radio compared tocommercial stations)Radio

Source: RAJAR, 15+, 15-minute+ reach.

72



BBC Annual Report and Accounts 2013/14