How can Equifax Ignite
help your company
advance your analytics
and modeling?
Discover how Equifax Ignite® —a unified, cloud-based analytics
environment — is helping fuelacquisition, risk, and customer
management strategies.

Click todiscover
more:

Ease data management and gain operational efficiency | Speed model development | Improve acquisition models
Explore new datasets and score more | Gain fast access to data in your analytics environment | Improve risk analytics
Fuel research and gain market perspective | Analyze campaign results | Visualize market trendsCompanies collaborate with ourteam to explore how Equifax
Ignite helps make data-driven
decisions and keep up withchanging market conditions.

Ease data management andgain operational efficiency

GDS Link, a provider of risk management solutions,turned to Equifax Ignite Direct to overcome
inefficient data management and slow analytics.
Now, the company can rely on asingle analytical environment
to manage, access, andanalyze data.

2nd Order Solutions, a boutique credit risk advisory
firm, was struggling with access to new datasets,
inefficient data management, and slow analysis. Byusing Equifax Ignite Direct, the firm can now:
Access and explore morecredit and alternative data
Better fuel its research andprovide clients with morepredictive advice, analysis,
and modeling techniques

Speedanalytics
timelines
by50%

A credit union turned to Equifax Ignite Direct to:5x

Achieveprocessing
power —
speeding
analysis fromhours tominutes

Decreasetime frompreapproval
to offerdelivery by

50%

2Speed model development
Lenders can use Equifax Ignite to speed
model development from months to weeks

and reduce time frompre-approval to offerdelivery by up to60%

Improve acquisition models
Provider of credit risk services for direct
to consumer marketing companies wanted
to improve the acquisition risk models it
provides to clients. The company used
Equifax Ignite for Prospecting to:

Explore new datasets suchas early payment default
and telecom and utility
payment data
Build new risk and responsemodel expected to deliver
increased lift for its clients’prescreen campaigns

3Explore new datasets and score more
Lenders can score up to

21% more applicantswith access to alternative data
available in Equifax Ignite.

Lenders can expandtheir audience.

18%of thin/invisible
consumers could qualify for prime/near prime offers by using alternative
data available in Equifax Ignite.

Fintech innovator used Equifax Ignite
Direct for Financial Services to explore
data for its initial launch of credit products in
the U.S. market. The lender used the data to:• Size the market and decide which products
to launch first• Identify key attributes and criteria todefine its audiences, develop appropriate
offers, and predict risk

Gain fast access to data in youranalytics environment
Provider of AI-driven lending services accesses
Equifax datasets via Snowflake — all in the cloud.
Now it can:Quickly access updated andnew datasets in its preferred
R&D environment
Rely on federated data to moreeasily build new models andquickly pivot to meet client needs

4Improve risk analytics

Auto lender striving to advance its lending analytics
and models used Equifax Ignite Direct to:• Gain fast access to new and archived credit data
• Explore new datasets such as income,
employment, and insurance data
• Conduct analytics and test scenarios to improve
Prescreen, originations, lost-sales analysis,
and competitive analysis

Large bank seeking to improve its risk analytics
used Equifax Ignite Direct to:	• Develop new and update existing custom risk
models for online and offline use• Analyze customer segments againstinternal benchmarks• Better understand hidden risk of student
loan borrowers

Fintech that offers BNPL seeking to update its loan
decisioning model used Equifax Ignite Direct for
Financial Services to:• Explore new credit and alternative datasets,
combined with its own loan data
• Expand its population of accepted BNPL
customers while maintaining consistent risk

• Explore data to boost prospecting efforts

5Fuel research and gain market perspective
Access trended and archived data available in Equifax Ignite

National retailer seeking data to fuel marketing
programs used Credit Trends to:Gain insight on macro consumer
behaviors for card and otherlending products
Better understand balances,originations, and delinquencies

Credit issuer wanted to explore card activity during
a period of economic uncertainty. The company
used Credit Trends to:• Analyze data on changes in credit lines anddelinquencies and compare averages to its own
card portfolios• Discover average changes in score thresholds
for new cards during the turbulent economy

Credit card provider focused on prime and below
prime segments wants to identify new qualified
prospects and advance acquisition efforts.
Company achieves its goal to produce “smarterPrescreen lists” with a multi-faceted solution:
Equifax Ignite Direct:

Test scenarios andenhance models

with a cloud-based analytics ecosystem

Archives on Demand via Equifax Ignite:

Access and analyze
Lenders can use Archives on Demand to accesscomprehensive data to support marketing, risk,
and research efforts:

1,000sof attributes

20 yearsof historical data

Bank seeking to update and create new credit
decisioning models accesses archive credit data via
Equifax Ignite to:• Analyze and test historical credit and alternative data

Financial services firm seeking to validate risk andacquisition models of a newly acquired credit card
portfolio used historical and trended data to:Gain confidence in transitioning
existing cardholders to the newversion of the card
Meet risk thresholds as new
cardholders apply and transact

15+years of historical credit data and trends

Campaign Insights Dashboard:
Analyze campaign results andinform future decisions
Access to alternative data via
Equifax Ignite: Explore data
beyond traditional credit toidentify new audiences• Develop new and more predictive scorecards• Validate existing models to guide lending decisions

6

Analyze campaign results
Use Equifax Ignite Marketplace applications
for data visualizations
Provider of credit risk services for direct to consumer
marketing companies seeking to understand resultsof its acquisition campaigns used Campaign Insights
Dashboard to:		• Better understand profile of responders andconduct win/loss analysis• Support risk management through analysis ofresponder payments and delinquencies

Visualize market trends
Credit issuer seeking to analyze card activity can
explore Credit Trends SmartView app to:• Create real-time charts and graphs to analyze
detailed card statistics• Drill-down to compare its portfolio to peers at thelocal market level• Make faster decisions to manage risk and addressthe competition

Contact us today to discuss how Equifax Ignite can empower yourcompany to boost analytics, refine strategies, and grow your business.
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