Internet-Delivered TV Services 2024
Table of Contents
Objectives/Overview/Methodology …………………………………………………

2-4

Internet-Delivered Pay-TV (vMVPD) Subscribers
Key Findings and Trends ………………………………………………………...
Overview of Results ………………………………………………………………

5-7
8-38

Pay-TV Subscriptions Nationwide
vMVPD Subscribers also with a Traditional Pay-TV Service
Distribution of vMVPD and Traditional Pay-TV by Age, and Income
Distribution of Pay-TV Services by Location, Home Ownership, and Movers
Distribution of Pay-TV Services by TVs in the Household, and People in the Household
Pay-TV Service Prior to Getting vMVPD Services
Prior Pay-TV Service Compared to Previous Years
Had Another vMVPD Service in the Past
Length of Time with vMVPD Services
Monthly Spending on vMVPD Services
Percent of Time Watching vMVPD Service at Home
Devices that vMVPD Services are Watched on
Satisfaction with vMVPD Service
Ratings of vMVPD ServicevMVPD Subscribers’ Likelihood to Switch
Agree with Various Statements about vMVPD Services
Importance of Features in the Decision to get a vMVPD Service
Most Important Reasons to get a vMVPD ServiceHouseholds with Individual vMVPD ServicesSharing of vMVPD Services with Others Outside the Household
Demographic Comparisons of vMVPD and Traditional Pay-TV Subscribers

vMVPD Non-Subscribers
Key Findings and Trends ………………………………………………………..
39
Overview of Results …………………………………………………………….. 40-49
Familiarity with vMVPD Services
Prior vMVPD Subscribers
Households that Previous had Individual vMVPD Services
Ever Investigated Getting a vMVPD Service
Interest in Getting a vMVPD Service
Importance of Features in the Decision to Potentially get a vMVPD Service
Most Important Reasons to Potentially get a vMVPD Service
Top Reasons for not Subscribing to a vMVPD Service
Demographic Comparisons of Current vMVPD Subscribers and Those Interested

Traditional Pay-TV Services and Non-Subscribers
Key Findings and Trends ……………………………………………………….. 50-51
Overview of Results ………………………………………………………...…… 52-64
Main Decision-Maker in the Decision to Subscribe to a Video Service
Length of Time with Traditional Pay-TV Provider
Overall Satisfaction with Traditional Pay-TV Provider
Ratings of Traditional Pay-TV Provider
Monthly Spending on Traditional Pay-TV Service
Traditional Pay-TV Subscribers’ Likelihood to Switch
DVR, Premium, and TV Everywhere as Part of Pay-TV Service
Non-Subscribers’ Most Recent Pay-TV Subscription
Top Reasons for not Subscribing to a Pay-TV ServiceRelationship to vMVPD of Traditional Pay-TV Subscribers and Non-Subs
Non-Subscribers’ use of Someone Else’s Pay-TV Passwords© Copyright, 2024, Leichtman Research Group, Inc. All Rights Reserved

Internet-Delivered TV Services 2024
SVOD and DTC Services
Key Findings and Trends ………………………………………………………. 65-66
Overview of Results ……………………………………………………............. 67-85
Currently have Netflix, Amazon Prime, and Hulu
Previously had Netflix, Amazon Prime, and Hulu
Combinations of Subscription Video on-Demand (SVOD) Services
Sharing of SVOD Services with Others Outside the Household
SVOD Services by Pay-TV Subscription
Combinations of Pay-TV Services and SVOD Services
SVOD Services by Age and Income
Frequency of Streaming SVOD Services
Currently have Various DTC Services
Previously had DTC Services
Sharing of DTC Services with Others Outside the Household
Sharing of DTC Service by Age
DTC Services by Age and Income
Number of SVOD and DTC Services per Household
Interest in, and Willingness to Pay for, a Streaming Sports ServiceAgree with Various Statements about DTC Services
Streaming Services that are “Must Haves”
Frequency of Streaming AVOD/FAST Services

Televisions, Watching TV, and Related Services
Key Findings and Trends ……………………………………………………….
Overview of Results ……………………………………………………............

8687-95

Number of TV Sets used in the Household
Over-the-Air TV Antennas in the Household
Time Watching TV and Video on Non-TV Devices
Importance of Types of Programs to TV Viewing in the Household
Specific Networks and Genres that are “Must Haves” as Part of a TV Service
Products and Services by Type of Pay-TV Service
Products and Services in the Home by Income

Summary and Implications ………………………………………………..……

© Copyright, 2024, Leichtman Research Group, Inc. All Rights Reserved

96-97