PITTI IMMAGINE UOMO
11-14 JANUARY 2011
CAVANIGLIA HALL
STAND B/23

Brembo launches three new lines of airbag jackets for motorcyclists:- the first duvet jacket to incorporate an airbag;- technical jackets for motorcyclists;- technical jackets for scooterists.

Brembo Life Jacket — the first and unique collection of safety jackets with concealed
airbag for urban motorcyclists and scooterists — is enhanced by the introduction of three
new lines for the coming Autumn-Winter season, presented at Pitti Immagine Uomo: softduvet jackets, technical jackets for motorcyclists, technical jackets for scooterists.
Ultra-lightweight garments offering comfort and warmth, combined with the safety of theairbag.
Long sleeved duvet jackets available in field jacket and vest versions, for men and women:scooter transport remains an option even on the chilliest of winter days.
For dedicated motorcycle enthusiasts, on the other hand, there are models in toughcordura fabric incorporating the airbag feature, and provided with pockets for innovatived3o elbow, shoulder and back protectors.

INFORMATION SHEETBrembo Life Jacket: a collection of fashion and lightweight jackets incorporating aninvisible safety system, with the ultra-fast activation and inflation unmatched on the market(80 milliseconds).
Brembo Life Jacket is the name given to an innovative collection of jackets - styled, manufactured
and marketed by the Cionti fashion house - incorporating a safety system in the form of an invisible
airbag: if an accident should happen, the bag is deployed immediately by an inertia reel device,
inflating automatically to protect the upper body. The collection includes jackets of contemporary
design — ideal for wearing about town, where motorcyclists need to know they can count on safety
apparel that is also elegant and stylish. In reality, it is on city streets that the majority of accidents
involving motorcycles tend to occur: in Italy, more than 85% of accidents take place in built-up
areas, and more than 75% at a speed of 50 km/h or less.
The Brembo Life Jacket responds to the need for protection of the torso — chest and back — andof the neck and head. These parts of the body suffer almost 50% of injuries sustained inmotorcycle accidents and, above all, are most seriously affected in the event of collisions.
INNOVATIONS: Activation speed – airbag inflates fully in 80 milliseconds. This is achieved through theadoption of the new Brembo trigger, located to the rear of the jacket on one side andoperated by the Sabelt inertia reel mechanism, as well as new and more efficient fluiddynamics. The inflation rate of the airbag is around 3 times faster than other comparable
products.
 Invisible airbag – Brembo R&D design engineers have minimized the dimensions of theairbag and trigger, to the point that the safety system built into these new jackets is hardly
noticeable.
All the more reason why the Brembo Life Jacket is ideal for city wear, where riders want tofeel easy about walking off the street straight into the office, the foyer of a theatre or acinema, a museum, a restaurant…
 Light and comfortable – all models are exceptionally lightweight, even with the airbag
system incorporated. The lightest jacket of the range weighs little more than 1 kg, and theheaviest, less than 1.5 kg.
SIMPLE AND EFFECTIVE IN OPERATIONThe Brembo Airbag incorporated into the Life Jacket is totally innovative: the system activates
immediately when the inertia reel, connecting the jacket to the bike or scooter, is jerked as theresult of the rider being unseated suddenly in the course of an accident.
At this point the jacket inflates, filling completely in just 80 milliseconds to protect the entire torso —chest and back — as well as the neck and head.
Once activated, the airbag stays inflated for around 60 seconds, before the gas escapes graduallyand the jacket returns to its normal fit.
Like all safety products, the airbag system can be checked and tested at an authorized service
centre.
Milan, 11 January 2011
For more information:
Brembo SpA
Gianfranco De Marchi
Tel. 0039 035 6052576
e-mail: gianfranco_demarchi@brembo.it

Cionti
Cristina Pozzoli
Tel. 0039 02 36576600
e-mail: cristina.pozzoli@cionti.com