ＤＤNEWSRELEASE

March 22, 2018
Daisuke Iwase, President
LIFENET INSURANCE COMPANY(Securities Code: 7157, TSE Mothers)

Changes in Representative Director and DirectorTOKYO, March 22, 2018 – LIFENET INSURANCE COMPANY (TSE Mothers 7157, President
Daisuke Iwase, URL: http://ir.lifenet-seimei.co.jp/en/) hereby announces the changes inRepresentative Director and election of new Director. These are subject to the approval of theproposal at the 12th Annual General Meeting of Shareholders and the resolution of the Board ofDirectors scheduled on Sunday, June 24, 2018. The details are as follows:
1.

Change in Representative Director (effective on June 24, 2018)
Name

New Position

Daisuke Iwase

Director and Chairman

Previous Position
Representative Director andPresident
Director

Ryosuke Mori

Representative Director andExecutive Officer

President

General Managerof Sales & Marketing Division2.

Newly elected Director (effective on June 24, 2018)
Name

New Position

Previous Position

Executive Managing Director
Executive Officer

Masanori Sakasai

General Manager of Corporate（Newly join）

Administration Division3.

Reason for changes
In May 2018, as Lifenet will celebrate its 10th anniversary since its business commencement,

we decided to change our Representative Director to accelerate our business furthermore,utilizing the existing business foundation we have built up as a life insurance company overthese 10 years.
Since its commencing business, Lifenet has been continuing to challenge in the life insurance
industry to the customer stratum of child-rearing families centered on the twenties to thirties age
group. We provide highly convenient services that utilize life insurance product development
and technologies to realize our business integrity “comprehensible, cost-competitive andconvenient.”
In April 2015, Lifenet entered into a capital and business alliance with KDDI CORPORATION
for the purpose of providing customers with brand-new financial services by combining life
insurance with telecommunications, and in April 2016, we started to sell the au Life Insurance.
Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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ＤＤNEWS
RELEASEIn November 2017, KDDI CORPORATION became our largest shareholder, owning approx.
25% of the total number of issued shares.
As a result of these initiatives, the number of policies-in-force and the number of policyholders
as of February 28, 2018 were over 260,000 and 160,000 respectively. The new businessperformance returned to growth for fiscal 2016 for the first time in 5 fiscal years. Also, the newbusiness performance has been growing with 1.5 times increase on a year-on-year basis since
the launch of new product Cancer Insurance in August 2017. We are continuing steadyprogress with ordinary profit (loss) in the black for the first six months for fiscal 2017, a first forLifenet.
Under these circumstances, Lifenet’s Board of Directors has resolved the plan to appoint
President and Representative Director Daisuke Iwase to the position of Chairman and Director,
and appoint Ryosuke Mori, currently serving as Director, Executive Officer, General Manager of
the Sales & Marketing Division as the new President and Representative Director in June 2018,subject to the approval of the proposal at the 12th Annual General Meeting of Shareholders andthe resolution of the Board of Directors scheduled in June 2018.
Daisuke Iwase established Net Life Planning Co., Ltd., the entity preceding LIFENET
INSURANCE COMPANY as joint founder in October 2006 when he was appointed as Director,
Executive Vice President. For 12 years, he has played a leading role in Lifenet’s management.
In 2009, he was appointed as Executive Vice President and Representative Director, and in
2013, he was appointed as President and Representative Director. Looking forward, he will
support the new management team in the role of Chairman and Director.
Ryosuke Mori, who will newly become the President and Representative Director joined
Lifenet in September 2012. Since then, he has served as Head of the Corporate Planning
Department, General Manager of the Corporate Strategy Division, and General Manager of theSales & Marketing Division. While playing a key contribution to making the capital and businessalliance with KDDI CORPORATION a reality, as General Manager of the Sales & Marketing
Division, he has been leading the growth of the new business performance in fiscal 2017.
Transitioning to a new management structure, Lifenet will continue to provide customers with“comprehensible, cost-competitive and convenient” value. Through reforming from an “Online
Life Insurance Company” to a “Internet Company with Life Insurance,” Lifenet aims toaccelerate the speed at which the number of policies-in-force are expanding.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

2ＤＤNEWSRELEASE(Reference) Brief Career History of Newly Elected Representative Director and Director
Number ofName

Brief Career History(Date of Birth)

Ryosuke MoriCompany
Shares Owned

Apr. 2007

Joined Goldman Sachs Japan Co., Ltd.

Sep. 2012

Joined Lifenet Insurance CompanyMay 2013

Head of Corporate Development Department

Jan. 2016

Executive Officer, General Manager ofCorporate Strategy Division(March 10, 1984)
Apr. 2017

4,400

Executive Officer, General Manager ofSales & Marketing DivisionJun. 2017

Director, Executive Officer, General Managerof Sales & Marketing Division (incumbent)

Apr. 1988

Joined The Dai-ichi Mutual Life Insurance
Company (currently The Dai-ichi Life

Masanori SakasaiInsurance Company, Limited)
Oct. 2002(April 25, 1965)

Towers, Perrin, Forster & Crosby, Inc.
(currently Willis Towers Watson.)Jul. 2006

Joined The Gibraltar Life Insurance Co., Ltd.

Jul. 2009

Executive Officer, Chief ActuaryJun. 2015

Director and Executive Officer, Chief Actuary

About LIFENET URL： http://ir.lifenet-seimei.co.jp/en/
Returning to the original purpose of life insurance - mutual support - LIFENET INSURANCE
was founded with the goal of offering simple, convenient and competitively priced products andservices based on the highest levels of business integrity. We sell these products and services
directly to customers over the Internet. By using the Internet, we are able to offer highly costcompetitive products and accept applications from customers at any given time.
Contact:
Investor Relations, Corporate Planning DepartmentTel:+81-3-5216-7900
e-mail: ir@lifenet-seimei.co.jp
Disclaimer: This is a summarized translation/version of the original Japanese document, prepared and provided
solely for readers' convenience. In case of any discrepancy or dispute, the Japanese document prevails.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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