SPECIAL REPORTThe world’s most large-scale exhibition in the healthcare sector

2018

Minato Medical Science aims to broadly disseminate its ideal of“friendly healthcare” to medical institutions both in Japan and overseas
as well as the products that have emerged from it.
As part of the efforts, we have, since 2015, been displaying our products at MEDICA,
the world’s largest exhibition in the healthcare field, held in Dusseldorf, Germany.
We participated in this year’s MEDICA 2018 for the fourth time,and Minato Medical Science’s overseas activities continue to grow.
At MEDICA 2018, Minato Medical Science’s theme was“Training and Relaxation,” aimed at extending a person’shealthy life years with a cycle of training and relaxation, in theform of two products: the Weltonic WTS-i, a series oftraining machines for elderly users, which comprehensivelyimproves their muscle strength for daily living, and theAquatizer QZ-240, a water massage bed that massages theentire body, eases fatigue, and, at the same time, increases
body flexibility.

Eight demonstration models wereconsistently operating at full capacity.
MEDICA 2018 was held on a scale worthy of its title as theworld’s largest exhibition. A total of 5,273 companies from66 countries showcased their products, of which 90
companies were from Japan. During the four-day period
from Monday, November 12, 2018, to Thursday, November
15, 2018, the event drew a total of 120,000 visitors.
Minato Medical Science set up nine Aquatizer QZ-240 units
and four fitness machines of the Weltonic WTS-i series in an
approximately 180 sq. m. area in Hall No. 5 and welcomed
visitors who wished to try them out.
From 10 a.m. when the exhibition opened until it closed at
6:30 p.m., Aquatizer’s eight demonstration models operated
at full capacity. Over 20 people sometimes waited to try out
the machines. However, from the lessons of past experiences
and staff members’ improved skills, we have been able toreduce the waiting time each year. Compared to 2015, morethan twice as many people tried out the machines.
Among the over 3,300 or so people who tested the devices
during the 4-day period, many were repeat visitors fromMEDICA 2017. The demonstration machine employing a softrubber sheet made the movement of the nozzle easier to see
and understand and thus drew more customers.
With the Weltonic WTS-i series, the “Interactive Mode”
turned out to be hugely popular. This is a training mode thatlets users follow the movement of the characters shown on
the monitor screen and perform eccentric contractions as if
enjoying a game.

5th hall

L39

A muscular activity in which a muscle demonstrates power while
stretching. It characteristically puts a strong strain on a muscle,
producing high training effects. Training and slow training, done undera set speed, are said to be effective for eccentric contractions.

Promoting overseas business
After participating in four overseas exhibitions, our brandrecognition and evaluations/ratings have risen, with acorresponding continuous rise in the number of businessnegotiations. We are convinced that medical institutions
around the world have high expectations from our ideal topursue “friendly healthcare” and the technologies andproducts developed in Japan and that we will continue to
unfailingly meet their demands and requirements.
With this background, in July 2018, we opened a local
subsidiary in the German city of Dusseldorf, where MEDICA
is held annually. With this company as a base, we plan toexpand our sales areas and provide personalized and timely
customer support.