OPMD Dive Initiatives (Current and FY 2021)•••

New Health and Safety Guidelines for Diving (c/o PCSSD)
Focus on Product Development
Programs:PAPs
Philippine Underwater Shootout

Description
To showcase dive tourism
as a product•of reopening destinations and attract
local and expat divers to travel and join
the competition through special divepackages

Implementation Dates/ Venue
December 2020 – Boholand Anilao (May beexpanded to otherdestinations)-Liveaboard/ Dive Safari

To develop new liveaboard packages
as a way to assist liveaboard operators
to regain their revenue streams amid
the pandemic• December 2020 toFebruary 2021 - Visayas

Dive Spotters Training

To provide training• for dive guides toexpand their skill set• and qualify as
professional dive spotters throughequipping them with science-basedknowledge on the marine ecosystemand supplementing this with modules
on popular specializations such as
bonfire and blackwater diving
Dive exploration and assessment of
new dive destinations and sites for divetourismMarch 2021 – Camiguin
October 2021 – TBA

Dive Product Audit• March 2021 – Corregidor• April 2021 – El Nido
• May 2021 – Aurora• June 2021 – Northern
Mindanao

Remarks- Proposed to
Product Dev. Task
Force throughAsec. Verna- Awaiting further
instructions- Proposed to
Product Dev. Task
Force throughAsec. Verna- Awaiting further
instructions
Included in 2021 WFPIncluded in 2021 WFPPhilippine International Dive Expo
Hybrid Edition

PHIDEX Website MaintenanceDive Philippines Media Campaign

To fast track industry recovery and• February 2021 - Virtual
provide continuous market and productPlatform
development assistance through a• September 2021 - Cebu
hybrid event that will allow Philippine
dive industry stakeholders to (1)generate sales and business leads
from consumers and international
operators through the on-site exhibition
setup and virtual networking
opportunities, (2) increase productknowledge and skills through technicalworkshops, seminars, and destination
updates, (3) consultative meetings withstakeholders to address needs forcooperation and intervention towards
industry recovery
To maintain the PHIDEX website as the • April to December 2021
main source of information for eventrelated announcements and informationand sustain interest in the event
through engaging prospects and reengaging existing users throughpublishing relevant content andemploying search engine optimization
techniques to generate qualified leads
for succeeding editions of the event
To sustain an enhanced
comprehensive PR and social media
campaign for the Dive Philippines
brand that will communicate to theinternational and local stakeholders therecovery programs in place for the diveindustry and engage followers throughrich content to keep the brand relevant• April to December 2021

Included in 2020 and2021 WFP••••Included in 2021
WFPFor discussion
with BrandingOffice

Included in 2021
WFP
For discussionwith Branding
OfficeDive Philippines Website
Development and MaintenanceTo create an effective digital platformthat will communicate Dive Philippines
initiatives and activities for trade
partners, attract and engage
consumers through developing a
consolidated source for information on
diving in the Philippines, stream virtualtechnical skills training programs andmarket trend reports, generate leads,
and increase awareness on the DivePhilippines brand• April to December 2021••

Included in 2021
WFP
For discussion
with BrandingOffice