PRESS RELEASE
Safety jacket becomes a fashion item
Introducing Brembo Life Jacket, the first collection of airbag jackets
designed with safety of the urban motorcyclist in mind: protection, plus
maximum comfort and style

Brembo Life Jacket is the name given to an innovative collection of jackets
incorporating a safety system in the form of an invisible airbag: if an accident
should happen, the bag is deployed immediately by an inertia reel device,
inflating automatically to protect the upper body.The collection includes jackets ofcontemporary design — ideal for wearing about town, where motorcyclists needto know they can count on safety apparel that is also elegant and stylish. In reality,
it is on city streets that the majority of accidents involving motorcycles tend tooccur: in Italy, more than 85% of accidents take place in built-up areas, and morethan 75% at a speed of 50 km/h or less.
The Brembo Life Jacket responds to the need for protection of the torso — chest
and back — and of the neck and head. These parts of the body suffer almost 50%of injuries sustained in motorcycle accidents and, above all, are most seriously
affected in the event of collisions.
It is these concerns that are addressed by the range of Brembo Life Jackets: 3models for men and 2 models for women, offered in 6 colours (black, white, blue,red, silver grey and sand mélange). The fabric is Oxford nylon with a Teflon core. All
models are enhanced by careful attention to detail, typified by the adoption ofultra tough waterproof zips, with a flatlock fastener that ensures the jacket will notburst open even under stress. All models guarantee a comfortable fit, and up-tothe-minute styling.

Innovations
The Brembo Life Jacket collection is made unique on the international market by ahost of innovative features:• Activation speed – airbag inflates fully in 80 milliseconds. This is achieved
through the adoption of the new Brembo trigger, located to the rear of thejacket on one side and operated by the Sabelt inertia reel mechanism, aswell as new and more efficient fluid dynamics. The inflation rate of theairbag is around 3 times faster than other comparable products.

• Invisible airbag – Brembo R&D design engineers have minimized thedimensions of the airbag and trigger, to the point that the safety system built
into these new jackets is hardly noticeable.
All the more reason why the Brembo Life Jacket is ideal for city wear, whereriders want to feel easy about walking off the street straight into the office,the foyer of a theatre or a cinema, a museum, a restaurant…
•Light and comfortable – all models are exceptionally lightweight, even withthe airbag system incorporated. The lightest jacket of the range weighs little
more than 1 kg, and the heaviest, less than 1.5 kg.

All innovations are protected by patents either granted or pending.

Partners
The Brembo Life Jacket project was developed with input from businesses —operating in a variety of sectors — and academic institutes, working incollaboration with Brembo:•CIONTI GROUP – Brembo Life Jackets are styled, manufactured andmarketed under worldwide exclusive license by the Cionti fashion house.

•

HELITE – French company involved in development and production of theBrembo airbag system.

•SABELT – Company of the Brembo Group specializing in passive safety.
Designer and developer of the inertia reel.

•UNIVERSITY OF FLORENCE, Department of Mechanical Engineering andIndustrial Technologies – Conducted an objective assessment of the Brembo
airbag device and its effectiveness in mitigating damage caused by roadaccidents involving motorcyclists. The assessment was carried out using
numerical models able to simulate the behaviour of crash test dummies, orAnthropomorphic Test Devices (ATD), and of vehicles involved in theaccident scenarios studied. The numerical models examined had beenvalidated experimentally in the context of earlier studies.

Simple and effective in operationBrembo decided to develop the airbag, with the aid of its partners, adopting amechanical activation system — this being the only reliable technology at thepresent time.
The Brembo Airbag incorporated into the Life Jacket is totally innovative: thesystem activates immediately when the inertia reel, connecting the jacket to thebike or scooter, is jerked as the result of the rider being unseated suddenly in thecourse of an accident.
At this point the jacket inflates, filling completely in just 80 milliseconds to protect
the entire torso — chest and back — as well as the neck and head.
This ultra-fast activation and inflation — unmatched on the market — isattributable to:• the inertia reel, developed by Sabelt, which activates the airbag
instantaneously when the rider is unseated;• the new position of the trigger, located on the back of the jacket over theright hip, so as to interact more effectively with the Sabelt inertia reel;• the new trigger — the actual device by which pressurized gas is released
into the airbag;• the improved rate at which the gas expands inside the airbag, achieved
following extensive fluid dynamic studies.
The new Sabelt inertia reel used with the Brembo airbag system has been
designed to perform an additional function: when not subjected to any jerking
action, it allows the belt to unwind, so that the wearer of the jacket can rise fromthe saddle without triggering the airbag.
Once activated, the airbag stays inflated for around 60 seconds, before the gas
escapes gradually and the jacket returns to its normal fit.
Like all safety products, the airbag system can be checked and tested at anauthorized service centre.
From end-November 2010, the entire collection will be available at selectedfashion stores and motorcycle outfitters worldwide, and purchasable online from a
dedicated e-commerce site. Price. From 390 to 590 euros.
Milan, 28 May 2010.
For more information:
BremboGianfranco De Marchi, Francesca MuratoriTel. 0039 035 6052576

Cionti
Cristina Pozzoli
Tel. 0039 02 36576600

e-mail: gianfranco_demarchi@brembo.it
cristina.pozzoli@cionti.com
francesca_muratori@brembo.it

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