ＤＤNEWSRELEASE
January 17, 2024
Ryosuke Mori, President
LIFENET INSURANCE COMPANY(Securities Code: 7157, TSE Growth)Changes in Management Team and Organization
TOKYO, January 17, 2024 – LIFENET INSURANCE COMPANY (TSE Growth 7157,President Ryosuke Mori, URL: https://ir.lifenet-seimei.co.jp/en/) announces that it decided
to elect new Executive Officers and the change in the position of Executive Officers at theBoard of Directors meeting held today, effective on April 1, 2024.
Lifenet also decided that it will change its organization structure, including theabolishment of the divisional organization that started in 2016 and establishment of newdepartment on April 1, 2024, to reinforce business execution with enhancement of ourbusiness.
1.

Newly elected Executive Officers (effective on April 1, 2024)
Name

New Position

Current Position

Hiroki Ito

Executive Officer ofDirect Business Planning
Department*1, Contact Center

Head of Sales Planning
Department, Sales & Marketing
Division

Yasuhiro Hida

Executive Officer ofMarketing Department, Brand
Management Department*1

Head of Marketing Department,
Sales & Marketing Division*1 Sales Planning Department will be reorganized into the Direct Business Planning Department, and Brand
Management Department will be established on April 1, 2024.

2.

Change in position of Executive Officers (effective on April 1, 2024)
Name

New Position

Current Position

Ryosuke Kondo

Director
Executive Officer ofPartner Business Department
Director, LIFENET MIRAI Inc.

Director
Executive Officer ofSales & Marketing Division
Director, LIFENET MIRAI Inc.

Junpei Yokozawa

Director
Executive Officer of
IT Strategy Department,
Information Systems Planning
Department, Information
Systems Operations
Department, Data Science
Promotion OfficeDirector
Executive Officer of Information
Systems Strategy Division, Data
Science Promotion Office

Tsutomu Matsuura

Executive Officer ofCX Design Department,
Customer Services Department,
Claims Department

Executive Officer ofCustomer Services DivisionCopyright© LIFENET INSURANCE COMPANY All rights reserved.

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ＤＤ
NEWSRELEASE
New management team will be as follows (effective on April 1, 2024)
Position

Name

Representative Directorand President

Ryosuke Mori

Areas of Responsibility andConcurrent Positions*2
Internal Auditing Department
Business Development Department,
Product Development Department,
Creditor Insurance Business
Department, Investment Department
Partner Business Department
Director, LIFENET MIRAI Inc.
IT Strategy Department, Information
Systems Planning Department,
Information Systems Operations
Department, Data Science Promotion
OfficeDirector,
Executive Vice President
Executive Officer

Yasuhiro Koba

Director
Executive Officer

Ryosuke Kondo

Director
Executive Officer

Junpei Yokozawa

Outside Director

Jun Hasebe

Representative Director andPresident, Tokyo Relations Inc.

Takeshi Saito

Senior Managing Director andChief Financial Officer,
au Financial Holdings Corporation

Takahiro Yamasaki

Corporate Auditor, LIFENET MIRAI Inc.

Keiko Hayashi

Professor Faculty of Commerce
Graduate School of Accountancy,
Waseda University

Tomoyuki Yamashita

Representative Director and President,
Aon Solutions Japan Ltd.

Emima Abe

Attorney, Miyamasuzaka the Firm Law& Accounting Office

Hiroki Ito

Direct Business Planning Department,
Contact Center

Kaoru Katada

Human Resources & General AffairsDepartment, Legal Department,
Risk Management Department

Takeshi Kawasaki

Corporate Planning Department,
Accounting & Actuarial Department

Yasuhiro Hida

Marketing Department,
Brand Management Department

Tsutomu Matsuura

CX Design Department,
Customer Services Department,
Claims Department

Outside DirectorDirector(Full-Time Audit andSupervisory CommitteeMember)
Outside Director(Audit and Supervisory
Committee Member)
Outside Director(Audit and Supervisory
Committee Member)
Outside Director(Audit and Supervisory
Committee Member)
Executive Officer(Newly elected)

Executive Officer
CCO (Chief Compliance Officer)
CISO (Chief Information SecurityOfficer)

Executive Officer
Executive Officer(Newly elected)

Executive Officer*2 Concurrent position of Outside Directors is as of January 17, 2024.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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ＤＤ
NEWS
RELEASE(Appendix) Brief career history of newly elected Executive Officers
Name
Brief Career History(Date of Birth)
Apr. 2002
Joined POLA Cosmetics, INC. (currentlyPOLA INC.)
Aug. 2006

Joined eLife Inc.

Jul. 2007

Joined American Life Insurance Company
Japan branch (currently MetLife InsuranceK.K.)

Apr. 2017

Hiroki Ito(March 1, 1979)

Office Manager, Direct Business HQ, Direct
Business Planning Office

Apr. 2019

Joined Lifenet Insurance Company

Jul. 2020

Head of Data Science Promotion Office

Apr. 2021

Head of CX Design Department, Sales &Marketing Division, Head of Data Science
Promotion Office

Oct. 2022

Head of Sales Planning Department, Sales &Marketing Division (incumbent)

Apr. 2004

Joined TOKYU AGENCY INC.

Nov. 2007

Joined J-ROCK Co.,LtdAug. 2010

Joined Dentsu Public Relations Inc. (currentlyPR Consulting Dentsu Inc.)

Yasuhiro Hida
(August 1, 1980)Jun. 2012

Joined Lifenet Insurance CompanyOct. 2018

Head of Marketing Department, Sales &Marketing Division

Apr. 2021

Head of Sales Planning Department, Sales &Marketing Division

May 2023

Head of Marketing Department, Sales &Marketing Division (incumbent)

About LIFENET URL： https://ir.lifenet-seimei.co.jp/en/
Remembering the original purpose of life insurance - mutual support - LIFENET INSURANCECOMPANY was founded with the goal of offering simple, convenient and competitively priced
products and services based on the highest levels of business integrity. We sell these products
and services directly to customers over the Internet. We aim to be the leading company driving
the growth of the online life insurance market.
Contact:
Investor Relations, Corporate Planning DepartmentTel:+81-3-5216-7900
e-mail: ir@lifenet-seimei.co.jp
Disclaimer: This is a summarized translation/version of the original Japanese document, prepared and provided
solely for readers' convenience. In case of any discrepancy or dispute, the Japanese document prevails.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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