FOR IMMEDIATE RELEASEBEST EVER BREMBO PRESENCEAT NORTH AMERICAN INTERNATIONAL AUTO SHOW
22 Different Marques Showcase Brembo’s Original Equipment Success
DETROIT, Jan. 16, 2010 – Confirming itself as a leading manufacturer in the OriginalEquipment business, Brembo brakes are fitted to almost one in six cars on display atthis year’s North American International Auto Show (NAIAS), held in Detroit.
Eighty percent of the Brembo-equipped cars on display at Detroit show are highperformance models; clearly confirming Brembo’s leading edge role in automotive
brake technology.
Brembo’s advanced technology is finding an increasingly appreciative audienceamong car manufacturers and not just the traditional European performance carmakers. On the domestic side of the OE equation, American marques such as
Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford and Tesla are among Brembo’s
clients at Detroit, each with its own interpretation of high-performance motoring.
Specifically, Brembo brakes are fitted to the Buick Regal GS, the Cadillac CTS-V
coupe and XTS sedan, all three making their world debuts. In addition, the Chevrolet
Camaro SS and Corvette ZR1, the Chrysler 300C and Dodge’s Challenger SRT8and Viper Laguna Seca showcase Brembo, as well as the 2012 Ford Taurus SHO,
Mustang GT 5.0 and Ford Racing Fiesta.
Brembo is also featured on several US-based specialty vehicles, including three
Tesla electrics and the Revenge Verde supercar, the only car fitted with Brembo
carbon ceramic brakes at Detroit.
Since 1961, Brembo has been acknowledged as a world leader in high-performancebrakes so it’s no surprise that virtually every European manufacturer of highperformance vehicles chose Brembo for its brakes. Showcase models from Audi,Bentley, Ferrari, Lotus, Maserati, Maybach, Mercedes-Benz, Mini and Range Roverare on hand to remind everyone that when it comes to the best brand, there is only
one choice: Brembo.
Brembo is also original equipment on a number of high-performance vehicles fromthe Far East, including the Hyundai Genesis 3.8 Track, Lexus’ IS-F and LFA models,
and the Special-Edition Subaru Impreza WRX STI.
The reason for the company’s success is fairly simple: Brembo’s constant innovation
involving new technologies, materials and state-of-the-art products results in themost comprehensive line of high-performance braking systems and components inthe world.
###Brembo North America | 47765 Halyard Drive Plymouth MI 48170 | www.brembo.com/us

Brembo, a world leader in engineering, development and production of high-performance
braking systems and components, was established in 1961 in Bergamo, Italy.
Brembo is an engineering and production company with over eight percent of its 5400
employees dedicated to research, development and innovation. Brembo has 34 plants andoffices in 14 countries worldwide. Each product is designed with performance and styling
uniquely matched to the vehicle that it equips. Of equal importance is Brembo’s totalcommitment to manufacturing and quality assurance. Brembo controls every step of theprocess, from design to iron casting through to assembly, by means of testing andsimulations in the laboratory, as well as on the road and track to assure performance.
Brembo offers a comprehensive line of brake components and systems ranging from original
equipment and aftermarket replacement parts, to racing and high-performance upgrades, aswell as performance motorcycle components and systems.
As a global supplier, Brembo develops and manufactures braking system components andmodules for customers worldwide, including Aston Martin, Audi, BMW, Chrysler, GeneralMotors, Ford, Ferrari, Lamborghini, Maserati, Mercedes and Porsche. 2008 turnover was
1.06 billion Euros. Brembo is the owner of the Brembo, Breco, Marchesini and Sabelt
brands and operates through AP Racing brand.
For more information visit us at www.brembo.com/US or contact Brembo North America.
Jack Gerken
Brembo Public Relations Consultant
714-436-9900
Jack@Gerken.org

Francesca Muratori
Brembo Media Relations Manager
press@brembo.com###