Equifax Ignite Marketplace Apps
Convert raw data into easy-to-understand reports
for better decision-making
Organizations have access to more data than ever before about their industry,business operations, and customers. Yet, if you can’t quickly make sense of thatdata and use it to move your business forward, what good is it to you?
Equifax Ignite® Marketplace Apps solve this issue by automatically converting
raw data into simple report formats and dashboard views, so you can immediately
understand it and get the market-level intelligence you need to advance yourdecisioning strategies.

Get complex data in a simplified, readable format.
Data-driven decisioning is the new standard in business, but it can require a lotof time and resources to analyze it and mine it for actionable insights.
Equifax Ignite Marketplace Apps can help by reducing painstaking data analyses
to a few simple clicks. In minutes, you get market-level data in a readable format —i.e., data visualizations, including charts, graphs, geographic maps, and illustrated
dashboards — that can be easily understood and used by anyone withinyour organization.
The apps seamlessly integrate and analyze your data (and other third-party datasources) with Equifax consumer data to produce market-level insights, trends,
and benchmarks across multiple industries.
• Put your data to work faster since any business user, from marketing teams
to executive leadership, can understand and immediately use the data in theirstrategies, without help from a data expert.
• Conveniently access data visualizations 24/7 on any computer or tablet.

Key benefits

Power market-leading strategies withthe latest and most comprehensive
data-driven insights.
Empower your business users witheasy to read data analytic reports,
illustrated dashboards, and visualizations.
Access relevant insights in less timewith curated solutions based on
specific industries and use cases.
Optimize your performance forprospecting, risk mitigation, accountmanagement, and more with ondemand benchmark data.
Get ahead of market trends withclear visibility into shifting consumer
behaviors, credit scores, financial vitality,and trajectory.
Better understand your business bypairing your data with comprehensive
consumer data coverage from Equifax
spanning traditional credit, alternativedata, and exclusive household
economic data.

• Expand your market intelligence with Equifax data. Our consumer data isanonymized and includes 10+ years of time-series data, 20 tradeline types, plus
detailed segmentation by geography, demographics, vintage, score migrations,income, and more. You get traditional, anonymized consumer credit data,alternative data, and consumer household data on wealth, assets, income,employment, and more.
• Solve your toughest business challenges with an ever-growing list of use casesincluding prospecting, origination, risk mitigation, market research, accountmanagement, and benchmarking.

Get actionable, go-forward industry insights.
To give you a deeper, more nuanced understanding of your business, we did thedata and analytic homework for you, pinpointing the most impactful data sets fordifferent scenarios within specific industries. You simply select a pre-configured app
for your industry to get on a faster path to better-informed decisions and strategies.
Banking. Within the financial services sector, banks of all sizes can access thedifferentiated analytic insights they need in less time.
• Large financial institutions can quickly access complex insights for performancebenchmarking and portfolio analyses, product development, executive-driven
market strategies, and more.
• Mid-tier and regional banks can quickly research geographic expansion, andvisualize through-the-door business, market share, and more.
• Smaller, community-focused banks can grow their business without increasing risk
levels by identifying their ideal customers and targeting “look-alike” consumers.
They can also grow their business by using alternative data to confidently identify
and serve creditworthy customers who lack traditional credit, among other things.
Credit unions. Any associate can access easy-to-read reports to better understandmembers and make more informed lending decisions, especially those regarding
unsecured personal credit. Likewise, they can get on-demand data visualizations
and reports to support new market strategies and meetings with board members
and executive leadership.
Auto lending. From luxury dealerships to subprime “tote-the-note” lots, auto
lenders can access insights that help them model and target in-market consumers
who may be more likely to purchase a new or used vehicle. They can intelligently
adjust their decisioning strategies based on dashboard views of lost sales, creditscore shifts, and more. They can also improve forecasting and risk managementwith vintage-level tracking of existing accounts, plus critical historical data andtrending over vintages and changes in market trends.
Credit lending. All credit lenders — including providers of credit cards, Insurtech,utilities, mobile phones, and more — can use traditional and alternative credit
insights to prospect smarter, better understand target consumer segments, andconfidently approve more customers, including those with thin credit files or nocredit. They can also get improved market-level visibility to support in-play
campaign adjustments and help boost approval rates.
Mortgage lending. Lenders can increase approvals and improve portfolio
performance while minimizing losses by analyzing and better understanding
delinquencies, underserved audiences, lost sales, account performance, andmore. They can also get timely trended data at the geographic level toconceptualize future strategies and market trajectories.

Higher education. Institutions can access anonymized household economic andwealth insights on their graduates to support improved recruitment and enrollment
strategies and stronger alumni engagement and giving programs. Detailed pre-set
data is also available for broader academic research and to help drive program
innovations and enhancements.
Government. Agencies can examine the U.S. economic market holistically tobetter understand the impacts that various events, policies, and trends arehaving on consumer credit behaviors, financial vitality, and financial trajectories.

Equifax Ignite for Prospecting Campaign Insights Dashboard provides
multi-faceted data on your prospect audiences across credit bands
and industries, including detailed coverage of prescreen segments,
how well they’re converting and performing, and more.

Address use cases throughout the customer journey.
In addition to industry-focused views, Equifax Ignite Marketplace Apps also offer
curated solutions that businesses in any industry can use throughout the customer
lifecycle to drive better decisions and more agile, high-performing strategies.
Prospecting
Level up your marketing with illustrated prospecting insights that help you clearly
see and target the right audiences at the right moments. Equifax Ignite for Prospecting
Campaign Insights Dashboard provides multi-faceted data on your prospect
audiences across credit bands and industries, including detailed coverage ofprescreen segments, how well they’re converting and performing, and more. An
integrated “feedback loop” shows you what’s working (and what’s not) in real-time so
you can make quick campaign adjustments and create new high-performing strategies.
Origination
Mitigate financial risk and optimize your account origination process with curated
dashboard views of key performance indicators and risk parameters broken down
by consumer segment, credit bands, and more. Use these precision insights to build
and sustain a high-performing origination process and keep risk levels steady amid
fluctuating consumer behaviors and market activity.
Account Management
Monitor and enhance ongoing account performance and lifetime values withtailored dashboard views that reveal emerging trends and provide importantbenchmarking insights. Using this dynamic, market-level performance data,
you can better anticipate and act on evolving risks and new opportunities.
GrowthAccess holistic views of market-level activities, patterns, and performance tobetter understand your market penetration, as well as gaps in coverage based on
geography, consumer demographics, and credit bands that could present fresh
growth opportunities. Use these big-picture insights, which also span marketing,risk, and compliance, to inform your current and future business strategies.Turnkey, straightforward set-up with unlimited access in days.
Accessing Equifax Ignite Marketplace Apps couldn’t be easier.

1

Select the apps you want and provide Equifax with alist of your business users.

2

 e create your user profiles using a highly secureW
multi-step authentication process.

3

We curate, configure and upload your apps into yourcustomized Equifax Ignite Marketplace environment.

4

Within 10 days, you will receive all user profiles.
Your users will immediately have unlimited access toall the data and analytics within your curated apps.

equifax.com/business

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