Emerging Video Services 2024
Table of Contents
Objectives/Overview/Methodology …………………………………………………

2-4

SVOD Services
Key Findings and Trends ………………………………………………………...
Overview of Results ………………………………………………………………

5-7
8-48

Overall SVOD Households and Streaming Compared to Previous Years
Netflix Households Compared to Previous Years
Demographics of those with Netflix Compared to Previous Years
Satisfaction with Netflix and Likelihood to Stop Subscribing
Netflix Streamers Compared to Previous Years
Netflix Service Plans
Devices that Netflix is Watched on
Interest in Netflix with Commercials
Amazon Prime Households Compared to Previous Years
Prime Video Streaming Compared to Previous Years
Hulu Households Compared to Previous Years
Hulu Streaming and Satisfaction
Combined SVOD Services by Age, Income, and Pay-TV Subscription
Combined SVOD Streamers by Age, Income, and Pay-TV Subscription
Combined SVOD Services and Streaming Compared to Previous Years
Share SVOD Services with Others Outside the Household
Demographic Comparisons of SVOD Services
SVOD and Other DTC Services
Number of SVOD/DTC Services per Household
DTC Services by Age, Income, and Pay-TV Subscription
Use of Various DTC Services
Sources Used to Pay for Streaming Services in the Past Year
Interest in Bundling Streaming Services
Expect to have More Streaming Services a Year from now
Likelihood to Stop Subscribing to Various DTC Services
Use of Various AVOD Services

Video on Mobile Phones
Key Findings and Trends ………………………………………………………. 49-50
Overview of Results ……………………………………………………............. 51-63
Mobile Phone Ownership Compared to Previous Years
Smartphone Ownership Overall, by Age and by Income Compared to Previous Years
Watched Video on a Mobile Phone in the Past Month Overall Compared to Previous Years
Watched Video on a Mobile Phone by Age and by Income Compared to Previous Years
Where Mobile Phone Video is Usually Watched
Types of Mobile Phone Video Watched Compared to Previous Years
Importance of Video Services as Part of a Mobile Phone Service Plan
Services Received as Part of Current Mobile Phone Plan
Frequency of Accessing the Internet on Mobile Phones

Online Video on Computers
Key Findings and Trends ………………………………………………………..
64
Overview of Results ……………………………………………………………... 65-71
Computers in the Home Compared to Previous Years
Frequency of Watching Online Video on a Computer Compared to Previous Years
Frequency of Watching Online Video on a Computer by Age, and Income
Types of Online Video Watched on a Computer Compared to Previous Years© Copyright, 2024, Leichtman Research Group, Inc. All Rights Reserved

Emerging Video Services 2024

Video on Tablets and eReaders
Key Findings and Trends ……………………………………………………….
Overview of Results ……………………………………………………............

72
73-81

Tablet Ownership Overall, by Age and by Income Compared to Previous Years
Watched Video on a Tablet in the Past Month
Video-Capable eReader Ownership
Watched Video on a Video-Capable eReader in the Past Month
Types of Video Watched on Tablets/eReaders Compared to Previous Years
Where Tablet/eReader Video is Usually Watched

Video on Non-TV Devices (Cumulative)
Key Findings and Trends ……………………………………………………….
Overview of Results ……………………………………………………............

82
83-91

Video Watched on Non-TV Devices – Cumulative Total
Video Watched on Non-TV Devices Compared to Previous Years
Viewing of any Type of Video on Non-TV Devices by Age and by Income
Types of Video Watched on Non-TV Devices – Cumulative Total
Demographic Comparisons of Weekly Video on Non-TV Device Users
Relationship of Video on Non-TV Devices and Traditional TV Viewing

Pay-TV and Related Services
Key Findings and Trends ………………………………………………………. 92-93
Overview of Results ……………………………………………………............ 94-106
Households Subscribing to a Pay-TV Service
Distribution of Pay-TV and SVOD Services
Services Received as Part of Current Pay-TV Services
Awareness and Use of TV Everywhere
Awareness and Use of Streaming Services via Pay-TV Set-Top Boxes
Pay-TV Premium Subscriptions by Category
TVs in the Household
Typically Choose to Watch First on TV among Live TV, SVOD, YouTube, DVR, and on-Demand
Percent of Total TV Viewing Time per Week among Live TV, SVOD, YouTube, DVR, and VOD
Mean Hours per Day Watching TV and Video on Non-TV Devices

Summary and Implications ………………………………………………..….. 107-108© Copyright, 2024, Leichtman Research Group, Inc. All Rights Reserved