BREMBO RULES THE ROADS OF THE SOCIAL WEB TOO…
Now with more than 100,000 fans on Facebook, Brembo can boast absolute leader status asa social networker among automotive component manufacturers worldwide
Stezzano – 23 July 2012 - Brembo, leading designer and maker of brake systems for cars,
motorcycles and commercial vehicles, and for the world of motor racing, announced today that thecompany now has more than 100,000 fans on Facebook.
In passing this huge milestone, the group joins the world's top exponents of digital communicationin its sector of interest — namely automotive components — as well as gaining a high profile
among brands associated with other categories of merchandise.
In addition to the attraction of a multilingual website (6 languages including Chinese and Japanese)accessed by a million individual visitors during 2011 — recently revamped and enriched with newcontent for customers and enthusiasts, as well as investors and the media — Brembo has
achieved success right across the web, with a strong presence on all the main social networks,
including Twitter, YouTube and LinkedIn.
Facebook, however, is undoubtedly the flagship initiative of Brembo’s social web campaign, and its
success is reflected in huge numbers: over 100,000 users, who have shown their preference forthe leading name in brake systems, overshadowing other famous brands in the automotive sector.
On the fan page, users can find all the latest product news — parts, upgrades, tuning — but also
read comments and gossip, and enter competitions connected with the main championships andevents in which the brand is involved.
As a leading component manufacturer, Brembo was quick to embrace the relational opportunities
offered by the social media.
News, international exposure and user relations represent key aspects of this success: news items
and posts are published every day in at least 7 different languages, and the reaction from fans is
unfailingly positive, with ―likes‖ and comments indicating their appreciation for the information theyfind, and confirming the popularity of Brembo products.
The Facebook channel also provides a significant and effective customer care tool. In effect, there
is a steady increase in the number of fans who submit queries via Facebook or Twitter (andreceive answers giving explanations or suggestions), indicating that more and more members of
the web community are keen to make contact with Brembo.
Photo galleries, prize competitions and videos enhance and complete the ―social‖ experienceenjoyed by Brembo fans, whose interest and enthusiasm help to maintain the attraction of the pageand define its character.

About Brembo SpABrembo SpA is the world leader and acknowledged innovator of the disc brake technology for automotive
vehicles. Brembo supplies high performance brake systems - for the most important manufacturers of cars,
commercial vehicles and motorbikes worldwide - as well as clutches, seats, seat belts and other components
for racing only. Moreover, Brembo is also a leader in the racing sector and has won more than 200championships. Today the company operates in 15 countries of 3 continents, with 35 production andbusiness sites, and a pool of more than 6700 employees, about 10% of whom are engineers and productspecialists active in the R&D. 2011 turnover is € 1,255 million. Brembo is the owner of the Brembo, Breco,
Bybre, Marchesini, Sabelt brands and operates through the AP Racing brand.

Per info:

Monica Michelini – Media Relations Brembo SpA
Tel. +39 035 6052173 Fax +39 035 6052273
E-mail: monica_michelini@brembo.it – Web: www.brembo.com