FOR IMMEDIATE RELEASE

RED – THE DOMINANT COLOR OF BRAKE CALIPERS
AT THE GENEVA MOTOR SHOW
Brembo Continues To Show Its World LeadershipAs 100+ Vehicles Debut At The 84th Annual ShowGENEVA, March 4, 2014 –The 84th Geneva International Motor Show will feature
over 100 world and European premieres on display at the Palexpo Exhibition
beginning today. Andmany of the most prestigious cars will be equipped with
Brembo calipers and discs, confirming its role as the leading manufacturer of highperformance brake systems in the world.
World premieres fitted with Brembo brakes include such notable vehicles as the Alfa
Romeo Giuletta Quadrifoglio Verde, Lamborghini Huracan LP 610-4, Lexus RC FSport, Maserati Quattroporte 100th Anniversary Edition, McLaren 650S, Opel Astra
OPC Extreme, Porsche Macan Diesel, Volvo V60 Polestar.
Following in the footsteps of the Brembo-equipped LaFerrari and 458 Speciale,
Ferrari will world debut its Ferrari California T, a twin-turbo-charged V8 convertible
sporting a retractable hard top and Brembo corner assemblies consisting of 6-piston,aluminum monobloc calipers in front (4-piston rears) and state-of-the-art carbonceramic discs. (Insert photo of red California T caliper or module).
The European premieres include the North American Car of the Year, the Chevrolet
Corvette C7. In addition to the Corvette Z06 and the Corvette C7.R that made its
debut at the Rolex 24 at Daytona, the “Detroit” vehicles on stage at Geneva include
four Mercedes-Benz equipped with the Brembo light brake disc, three BMWs,
Cadillac ATS Coupe, Hyundai Genesis, Infiniti Eau Rouge Concept, Jaguar F-TypeR Coupe, Lexus RC F, Nissan GT-R Nismo, five Porsches and the Range Rover
Vogue, among others, and all fitted with Brembo high-performance brakes.
Another exceptional exhibit at Geneva this year is a display in Palexpo Hall #3
featuring 20 former Le Mans race cars, including the winning Sauber Mercedes C9 in
1989, Brembo’s first overall victory in the 24-Hour classic, and last year’s champion
Audi R-18 E-Tron Quattro. Since 1989, Brembo-equipped teams have won 22 Le
Mans overall championships, including the last ten straight.
The reason for the company’s success on the road as well as track is fairly simple:
Brembo’s constant innovation involving new technologies, materials and state-of-theart products results in the most comprehensive line of high-performance braking
systems and components in the world.
###About Brembo SpABrembo SpA is the world leader and acknowledged innovator of disc brake technology for automotivevehicles. Brembo supplies high performance brake systems for the most important manufacturers ofcars, commercial vehicles and motorbikes worldwide, as well as clutches, seats, seat belts and othercomponents for racing. Brembo is also a leader in the racing sector and has won more than 200championships. Today the company operates in 16 countries on 3 continents, with 22 production andbusiness sites, and a pool of about 7.000 employees, about 10% of whom are engineers and product
Brembo North America | 47765 Halyard Drive Plymouth MI 48170 | www.brembo.com/us

specialists active in the R&D. Brembo is the owner of the Brembo, Breco, Bybre, Marchesini, andSabelt brands and operates through the AP Racing brand.