PRESS RELEASE
Stezzano, 11 September 2012

For immediate release

BREMBO@AUTOMECHANIKA 2012
Brembo will participate at this year’s Automechanika on a stand with a fresh and modern
design built around the complete range of products that Brembo offers to Aftermarket
professionals: discs, pads, drums and shoes, as well as the new arrivals in the Brembo
family, i.e. hydraulic components for brakes and clutches.
The focal point is the new range of ultraviolet-coated brake discs: the protective paint coating
guarantees greater resistance and complete protection over the entire life span of the disc. They
represent a decisive step forward on the path towards environmental respect and protection, asduring the process of coating no VOCs, environmental harmful emissions are produced. Comparedwith conventional coatings, correspondingly less energy is needed as Brembo`s UV coating does
not require high curing temperatures.. The product line of UV coated discs covers a large
proportion of the European automobile fleet. The new discs have already been fully accepted bythe market.
Art is a discThis year, the subject of art will also hold a special place at Brembo. On the occasion of the launchof the new UV coated product range Brembo has involved artists and students from art and designschools, challenging them to paint and design the discs according to their own ideas. From all theworks of art displayed on www.brembopromotion.com thousands of Brembo partners selected theten most interesting examples for the final voting phase. The visitors to Automechanika will havethe opportunity to choose the winner from the top ten artists. All jurors, in fact, will have the chance
to win valuable prizes including three Brembo B Jet Helmets. The artist who receives the mostvotes will take home a brilliant Vespa.
A success story: Brembo pads
After the first full year since the launch of the complete disc and pad package, Brembo celebrates
with great satisfaction the excellent sales of its range of brake pads. To date, in fact, the Brembo
pad is already successfully marketed in over 30 countries and has already exceeded 15% of theweight in the sales of the Business Unit Aftermarket.
Straight after assembly, Brembo pads guarantee maximum efficiency from the first braking
operation even at the highest temperatures. Braking distances are reduced to a minimum in any
road conditions. High driving comfort and quiet operation are further characteristics for all Brembo
brake pads.
These and many other innovations from the world of Brembo await you! The Brembo booth islocated in: Hall 3, Stand D21
About Brembo SpABrembo SpA is the world leader and acknowledged innovator of the disc brake technology for automotive vehicles.
Brembo supplies high performance brake systems - for the most important manufacturers of cars, commercial vehiclesand motorbikes worldwide - as well as clutches, seats, seat belts and other components for racing. Moreover, Brembo isalso a leader in the racing sector and has won more than 200 championships. Today the company operates in 15
countries of 3 continents, with 35 production and business sites, and a pool of 7049 employees, about 10% of whom areengineers and product specialists active in the R&D. 2012 turnover is € 702.6 million (results at 31 July 2012). Brembo is
the owner of the Brembo, Breco, Bybre, Marchesini, Sabelt brands and operates through the AP Racing brandFor information:

Monica Michelini – Media Relations Brembo SpA
Tel. 0039 035 605 2173 Fax 0039 035 605 2273
E-Mail: press@brembo.it Web: www.brembo.com
Dagmar Klein - Media Relation Consultant - bmb-consult
Tel. 0049 89 99 600 980 / Fax: 0049 99 600 979
E-Mail: d.klein@bmb-consult.com