FY13 6.1 Telling Public Radio’s Story
1. Describe your overall goals and approach to address identified community issues, needs,
and interests through your station’s vital local services, such as multiplatform long andshort-form content, digital and in-person engagement, education services, community
information, partnership support, and other activities, and audiences you reached or new
audiences you engaged.
We are committed to reflecting the musical diversity of the local community. These goals are
fostered by our continued commitment to making great radio and creating compelling digitalcontent. To that end, WXPN provides coverage of Indy, rock, pop, hip-hop, EDM, folk, worldmusic, Blues, and Latin music, soul, jazz, space, avant-garde and quiet music. We engage withorganizations in our local community, many of which are committed to music education. WXPN
employs work study students and engages interns and volunteers to work with the staff toadvance the station’s primary goals to connect artists and audiences and build, serve and engage
this music community. This responsibility drives us to advance our efforts toward newtechnology-driven distribution through which we are able to maximize the impact of events, tellour story and the story of the musicians and audiences we serve, and build our national brand andaudience.
The Key
The Key is a local music initiative which is as much about diverse music as it is about thediverse audience. The online community that has developed during the past 3 years is part of
XPN’s long-standing, steadily growing “XPN Local” initiative. The Key as website is a resource
for artists and it provides a way for artists and audiences to interact. Because of the project’s
success, WXPN expanded the range of The Key in FY13, achieving greater musical and ethnic
diversity with the addition of freelance music journalists covering jazz, Latin and hip-hop in
Philadelphia, as well as rock, pop and folk.
With music at the forefront, The Key advocates for locally-based musicians and artists, while
also taking a broader view of major events, festivals and touring acts that come through town. It
has become a comprehensive survey of the Philadelphia musical landscape, with a strong focus
on Philadelphia artists.
Adding the online presence of The Key provides for growing community response andinteraction. In FY13, the website experienced continued growth in visibility of its Key Studio
Sessions series, releasing several digital compilations of music recorded exclusively for thewebsite. Local artists are recorded in-studio and the tracks and video produced are
downloadable, providing artists a means to reach audiences and promote themselves.
http://thekey.xpn.org/
Investments in The Key have resulted in significant growth for the local music site. From 20122013 the site had a 59% increase in unique visitors and a 48% increase in page views.
Antenna Upgrade
WXPN has been engaged in negotiating a new agreement to move the station’s 24year-old
antenna from its present tower to a new location in Philadelphia and in doing so, elevate a newantenna to a position 300 feet higher. XPN was interested in making this change while securing
an improved lease agreement. The impact of acquiring a new antenna coupled with moving it toa higher position on the tower will improve the signal by filling in areas where the signal was
historically weak or spotty. Another improvement will be greater signal reach deeper into thesuburbs to the north and west of the antenna. While the improved reception quality in thelistening region will be a most-worthwhile result of this upgrade, the overall potential impact
will be increased listenership, which could result in increased membership to WXPN. A timeline
has been established to complete installation in March 2014.
Going Mobile
In FY13, XPN worked with Jacobs Media to develop 2 new mobile apps for Android and iOS.
The impact of this innovation allowed listeners to access our renovated concert calendar and all 4
programs including our newly remodeled HD2 channel, Singer Songwriter Radio. In FY14,
XPN is upgrading our Media Player in order to stream our concert and audio archives onsustainable mobile platforms. Lastly, XPN is formatting the layout of our blog, The Key to use
responsive design to display properly on all devices.
Kids Corner
During FY13, Kids Corner continued its mission and reached close to 250,000 listeners withchildren interacting via telephone and website. During a given month, Kids Corner averaged
2,000 calls – with web traffic at 15,000 unique visitors each month, for a FY13 total estimate of
24,000 calls and 180,000 unique visitors.
In FY13 Kids Corner produced and/or hosted 17 public events, with host Kathy O’Connell
making 35 public appearances. These appearances were in both public settings and classrooms
and auditoriums throughout Southeast Pennsylvania, Central Pennsylvania and New Jersey.
Additionally, In FY13 Kids Corner produced over 200 hours of programming, offering ondemand downloads of specific segments on history, health and nature. Those segments wereclicked and listened to close to 400 times in FY13.
Singer Songwriter RadioWith WXPN broadcasting increasingly more rock, the station reinvented the live stream, XPN2,
with the sound and vibe of XPN’s core artists. The result is a new online and HD2 home forsinger-songwriters, Singer-Songwriter Radio. The stream launched on 1/2/13.
http://www.xpn.org/inside-xpn/press-room/pr-2013/wxpn-launches-new-singer-songwriterradio-stream
Music is selected and hosted by the XPN programming staff. XPN2 carries the nationallysyndicated, World Cafe® hosted by David Dye. Additional programs include Mountain Stage,
Folkadelphia programmed by volunteer host Fred Knittel, and folk legend Gene Shay hosts Folk
Alley. Playlists from new artists are featured on Spotify. The 24-7 stream helps us to connect
with our established community, reaching them in a meaningful way. These programmingchanges are intended to increase listening by appealing to and leveraging the current XPN
audience. Listeners are invited to hear heritage and new singer-songwriter’s in-studio
performances as well.

World Cafe® – freebees because the audience likes them
20 Downloads for February – WXPN premier program, World Cafe® will give away 20 freedownloads of World Cafe® performances at worldcafe.npr.org. Each Monday, we’ll put up five
more. Listeners have to grab them all by February 28th because at the end of the month they all
disappear. This a specially curated set of live World Cafe® performances, chosen by the show’s
host. Last year when we did this (in February, 2013, FY13) it resulted in so much traffic that it
was featured on the NPR main page - not just the NPR music page, but NPR.org. It wasprobably the biggest thing that happened for us on the web last year. David Dye’s brilliant idea
and we are hoping to repeat the success!
The Women’s Music Hour
Morning Show host, Michaela Majoun features a weekly program airing songs from womenonly artists Fridays at 9AM. In addition to focusing on women’s music, Michaela features The
Arts Crawl Friday mornings to help audiences and online users plan for the week ahead. Areawide cultural events are highlighted. The Arts Crawl receives online sponsorship and works inconjunction with XPN’s online events calendar. http://www.xpn.org/events/arts-crawl
WXPN Office Renovation and Expansion
In FY13, WXPN began expanding its operations into the space that existed when WXPN andWorld Cafe Live moved into the building in 2004. The space was designed to house three
departments: Finance, Sales, and Engineering. The construction contract has been awarded to
Intech and construction began in February 2013. The reasons for expanding into the empty space
are that our current staff workspace is over-crowded and in FY13, XPN possessed both thefunds, via contributions from a capital campaign, and the plans that will make the expansion
purposeful. The timeline for the expansion ends in FY14.
The Blues Show/ The Mississippi Blues Project
The Blues Show is a significant part of WXPN’s outreach to include special programming andevents for the broad community of listeners. The Blues Show covers the entire history of thegenre from 1920 to the present, from the best-known to the most obscure blues, with an eye on
the rich history of this music and its current vitality. The popularity of the Blues Show’s spin-off,Blue Dimensions led to its being added to XPN’s weekly evening programming in FY13. The
hour-long feature brings attention to the relationship of a blues topic or artist and their place in
the American musical culture.
As a force for musical discovery, WXPN brought regional, traditional Mississippi blues artists toperform live in the Philadelphia area, an area that has received limited exposure to the music andartists. The Mississippi Blues Project (MBP) concert series also included a free screening of thefilm, We Juke Up In Here at the African American Museum in Philadelphia in October 2012.
Concerts and broadcasts launched at the Philadelphia Folk Festival in August, 2012 with CedricBurnside and Big George Brock. The project concluded at the TLA with a Funky Friday dance
party hosted by David Dye, and a set of blues music from WXPN’s Blues Show host JonnyMeister. The finale was a dynamic performance by James Cotton. All of the performances areavailable online and showcase Mississippi blues as a vibrant folk art form.
http://thekey.xpn.org/2012/07/20/xpn-launches-the-mississippi-blues-project/Student Roundup!
In FY14 a kickoff meeting on 1/31/14 was launched to instruct student workers, both interns andwork study students, through the basic understanding of the Triple A radio format and WXPN in
particular. The purpose of the Roundup! is in part to raise their expectations of their work
experience at WXPN and to provide instruction to them that will prove helpful, no matter the
career avenues they pursue. This more formalized training will be delivered on a regular basis(quarterly has been discussed) by the WXPN Volunteer & Student Coordinator.
Training included these topics: Growing in professionalism – carrying out supervisors’ expectations; Talking through XPN’s hopes for their experience – what they get out of the time they
are at the station, and how this will impact the choices they make to develop their skills;
 Discuss their gifts, passions and career direction
 Learn the culture of Triple A radio and Philly music, both the past and present, local
landscape Broaden student’s imagination for non-traditional career paths in the arts
 Basic office etiquette – dealing with office conflicts; speaking with other students andstaff on the job; appropriate emailing And finally, opportunities to get to know each other and become familiar with staff
members over a relaxed lunch!
WXPN Work Study students, FY13
Number of Work Study Students employed at WXPN between July 2012 and June 2013: 22
By Department:
Web Team - 5
Programming
Morning Show – 3
World Cafe® – 4
Sports/News – 1
Marketing – 2
Membership – 7
In FY14, XPN is expanding its efforts to engage college students and young adults as volunteers throughpartnerships in the local university community.

WXPN Interns, FY13:
Number of Interns engaged at WXPN between July 2012 and June 2013: 48 college students & 3 highschool students
By Department:
Marketing – 2
Membership – 1 & 1 high school student
Web Team - 0
ProgrammingSports/News – 8 & 2 high school students
World Cafe®– 14
Dan Reed - 2Morning Show - 0
The Key – 20
Engineering & IT - 0
Business Support – 1

WXPN's News and Sports Department continues to examine the news of the world around us
and how it affects our everyday life. Issues from environment to community activism areaddressed on the WXPN Morning Show in seven individual newscasts per weekday morning.
Included on XPN Morning Newscasts are features produced and directed by students of the
University of Pennsylvania. Penn students interview other students from local campuses about
their opinions on current events and produce the raw audio into a packaged story. In FY13,
XPN’s News and Sports Director Bob Bumbera guided Penn interns to interview people on
campus in preparation for the Presidential election. University of Pennsylvania senior,Matt Chylak was a News and Sports intern in WXPN’s programming department. Under thesupervision of Bob Bumbera, Matt took to the streets and interviewed forty-five students, an
important and diverse voter base on campus, to voice their concerns during the season leading to
the 2012 Presidential election. Twenty-one students made the final cut. The student responses
were produced into audio features called "Penn Student Voices-Election 2012". The features
aired 3x/day in the two weeks leading up to the Nov. 6, 2012 Presidential election.
WXPN Volunteers: Bringing the community together
XPN Volunteers are an integral part of the stations’ regional outreach efforts. Each week during
FY13, our “Welcomes Volunteers” could be found in the lobbies of major music venues
throughout the region, chatting with members of the audience, handing out free music, andgetting the word out about the station that they love. Volunteers provided practical help andrepresented WXPN to the public during the weekly Free At Noon concert series and the annual
NonCommvention and XPoNential Music Festival. Additionally, XPN volunteers provided vitalphone support during three on-air fund drives, and assisted with administrative projects such as
inputting data for the programming and membership departments.
“XPN Welcomes Events” – 120
Free At Noons – 30
Festival – 340
Fund Drives – 120
NonCommvention– 50
Administrative projects – 10
In FY14, XPN is expanding its effort to engage college students and young adults as volunteers
through partnerships in the local university community.

2. Describe key initiatives and the variety of partners with whom you collaborated,
including other public media outlets, community non-profits, government agencies,
educational institutions, the business community, teachers and parents, etc. This will
illustrate the many ways you’ve connected across the community and engaged with otherimportant organizations in the area.
WXPN expanded the station’s outreach in the community broadly in FY13 via partnerships witharts and culture organizations, and the City of Philadelphia’s Office of Arts Culture and Creative
Economy. The new connections were made in recognition of the diversity of interests amongarea residents, but also our recognition that music influences the way people respond to thebroader world. Through the strengthening of established collaborations and by joining forces
with new partners, we are able to foster learning about many musical genres and deepen ourcommitment to matching artists and audiences. Some of our audience members are fans andfunders of the organizations with which we connect. Sometimes, they are employees. These
connections promote meaningful and personal ties to the community on local and national levels.
Musicians On Call Benefit Concert 2013
The 9th annual WXPN Musicians On Call benefit concert on March 14, 2013 at World Cafe
Live featured Shemekia Copeland with her full band, and a set from Joseph Arthur. Local
Philadelphia artist, Birdie Busch and The Greatest Night were the openers. General Admission
Tickets were sold for $25 and VIP seating on the venue’s Mezzanine level sold for $100. Allproceeds benefit WXPN Musicians On Call, an innovative program that promotes healing
through the power of music and brings live performances to the bedsides of hospital-boundpatients.

Shemekia Copeland
WXPN partners with Musicians On Call in New York City. Support for Musicians On Call isprovided by Friends Hospital, Hospital at the University of Pennsylvania, Lourdes Health
System and the Scattergood Foundation. The annual benefit concert is performed at World Cafe
Live. The FY14 performance will take place on February 20, 2014 with Matt Nathanson
performing and local artist, Chris Kasper opening. The annual event has become so popular that
Mezzanine level tickets ($100 each) sold out well in advance of the show. The show is expected
to sell all general admission tickets. The FY14 benefit boasts the station’s 4th highest pre-show

ticket sales of $23,360. Additionally, WXPN favorite, once local - now nationally recognizedartist, Amos Lee donates $1 for every ticket sold to his performances to benefit Musicians On
Call.
WXPN’S Musicians On Call program
As described in #4 of Section 6.1, WXPN’s Musicians On Call program in Philadelphia has
unique spin-offs such as Project Playback. The Project was started at Friends Hospital, a mental
health facility in Philadelphia in the spring of 2013. This program pairs professional musicianswith long-term residents at healthcare facilities for six to eight weekly sessions to write andproduce original songs. In FY13, in conjunction with sponsorship from The Scattergood
Foundation, WXPN’s Musicians On Call had a direct impact on the station’s programming whensongs from a special programming feature, “88 Songs To Lift Your Spirits Countdown” wasaired. Most of the music featured in the countdown was also made available on a Spotify
playlist. FY14 ushered in the new Music Heals Series, a series of audio features available for ondemand listening. XPN Morning Show host Michaela Majoun and News Director Bob Bumbera
talk with musicians, therapists, and others about the impact music has made in people’s lives.
Resources to mental health and well-being organizations and professionals are a feature of thewebsite. http://xpn.org/music-artist/music-heals.
Make Music Philly
In FY13 WXPN partnered with the City of Philadelphia’s Office of Arts, Culture & Creative
Economy to engage leading musical culture organizations in the region to bring the National
Day of Music to Philadelphia. The event is an international festival that has its roots in France’sFête de la Musique. The celebration was brought to the United States in 2006 as National Music
Day. With WXPN as the lead organizer, Philadelphia joined over 500 cities participatinginternationally on June 21, 2013. The event brought together area businesses and arts and cultureorganizations including The Philadelphia Orchestra, Jacob’s Music, WRTI, The University of theArts – Music Department, The Settlement Music School, and Live Nation - just to name of few
of the more than 40 organizations who joined together for the project’s launch,
http://www.makemusicphilly.org/about/who-puts-this-together/. In all, 150 professional andamateur artists performed at 15 locations. The event fit XPN’s mission to connect artists withaudiences. To accomplish planning and coordination, WXPN formed 3 committees to provide aframework for the free concerts. The Marketing/Sponsorship committee oversaw publicity,
marketing coordination, and sponsorship opportunities and transactions. The Production/
Logistics Committee created match-up sites and provided general production coordination andproblem solving. The Website committee detailed technical design and digital assets. WXPN
hosted the website and calendar as an adjunct to our all-local music website, The Key
http://thekey.xpn.org. The National Day of Music has been spreading to other US cities. Make
Music Philly will celebrate the longest day of the year, the summer solstice - with music, in
FY14 on June 21, 2014. http://www.makemusicphilly.org/
Shut Up and Dance
WXPN’s Morning Show Host, Michaela Majoun hosted the 21th celebration of Shut Up And
Dance (3/23/13). WXPN partnered with MANNA and dancers from the Pennsylvania Ballet fora one-night benefit performance of original works choreographed and performed by thedancers. The show was all grown up in its 21st year and Michaela was the appropriate host; shestood on the show’s stage for 15 years as emcee. Brava, Michaela! In this important cultural

partnership, Shut Up and Dance, entering the 22nd year of performances, donates all proceedsfrom the show and a MANNA-catered cocktail reception to MANNA's important nutritional
mission. http://www.phillychitchat.com/2012/03/shut-up-dance-2012-20th-anniversary.html
MANNA chefs and 1,500 volunteers work together to prepare, package, and deliver 3 medicallyappropriate meals each day, 7 days a week, to individuals and families living with a lifethreatening illness such as cancer (36%), renal disease (25%), HIV/AIDS (17%) and otherconditions (22%) – in total, over 70,000 meals a month, delivered free of charge to recipients. In
addition, MANNA offers nutritional education and provides almost 2,000 hours of counselingservices to individuals and families in the greater Philadelphia area. WXPN is proud to be
partnered with this kind of critically important, life-enhancing organization with which we share
our community’s concerns, as it continues to grow.
AIDS Walk Philly
AIDS Walk Philly is the Delaware Valley’s largest annual HIV/AIDS public awareness andfundraising event. Each year, thousands of people join with celebrities, community leaders,friends and neighbors in a walk-a-thon and 5K Run to make a lasting statement about ourcommitment to conquering HIV/AIDS.
For 22 years, WXPN has partnered with the AIDS Fund, which puts on the Walk and uses
proceeds to support HIV/AIDS education, prevention, and services in the Delaware Valley
Region at some 30 partner organizations. Each of those years XPN’s Morning Show Host
Michaela Majoun has co-hosted the AIDS Walk as part of the station’s commitment to the causeof AIDS prevention, awareness, and treatment in our area, for which she was honored with the
AIDS Fund’s Founders’ Award. In FY13, the 27th Annual AIDS Walk Philly & Run Philly
presented by Merck was held on October 21st, 2012.
Kids Care – Woodmere Art Museum

In November, 2012, for the 18th consecutive year, WXPN has coordinated an exhibit at the
Woodmere Art Museum in the city’s Chestnut Hill section. Over 1,200 children from more than
two dozen classrooms around the city created a full array of art to exhibit and to distribute toseniors throughout the Greater Philadelphia region, in celebration of intergenerational harmony.
Since its inception, the kids participating in Kids Care created over 20,000 individual hand-madepieces of art for people in need. The partnership will continue into FY14.
WXPN Music Film Festival
For a second consecutive year, WXPN partnered with the Philadelphia Film Society to showcase
the bond between music and film. The event was sponsored by the University of Pennsylvania’s
Annenberg Center for the Performing Arts April 11-14, 2013. Films were shown at the
Annenberg Center, World Cafe Live, and The Mandell Theatre. The festival was solely
dedicated to movies about music. Shown over four days, the contemporary films included
Rockumentaries - biopics about musicians and movies that are defined by great soundtracks
spanning a variety of musical genres. With a $25,000 gift from the Wyncote Foundation andadditional monetary support from the University of Pennsylvania, the event broadened WXPN’s
reach in terms of cultural activities, built awareness of XPN, and provided the station and its
members with added partner, and points of contact in the city’s film and music lovers. Music
movie-goers enjoyed a closing night party to talk about the films, the bands, and the music.

The Porch at 30th Street
FY13 saw WXPN partner with the University City District to bring local musicians to The Porch
at 30th Street Station for weekly outdoor lunch-hour concerts from spring 2013 through fall 2013.
The concerts brought in passers-by, travelers from Philadelphia and all over the country to listen
and to linger at WXPN’s outdoor stage. The shows brought added awareness to WXPN andexposure for the artists who joined us to perform.
WXPN / City Hall Presents
Touting their slogan “All the Hall's A Stage!” City Hall Presents is a series of free events thatwelcomes the full spectrum of Philadelphia’s performing arts into the City Hall Courtyard.
Organized by the City of Philadelphia Office of Arts, Culture and the Creative Economy, these
events bring a new vibrancy to the historic building and inspire citizens to become more active in
the arts. The events are sponsored by partners, the Knight Foundation and the William Penn
Foundation. WXPN collaborated with City Hall Presents to help book live music for 4 of theWednesday night performances. The series started on May 29, 2013 and went into the summer(FY14). http://thekey.xpn.org/2013/05/22/city-hall-presents-free-music-series-begins-may-29with-summer-performances-from-kurt-vile-dice-raw-alo-brasil-norwegian-arms-cheers-elephantand-more/
XPN Welcomes
As mentioned in Part 1 of this section, WXPN sends a dedicated team, 120 strong, of XPN
Welcomes volunteers to assist at concerts – the ones that bring the small crowds and those fillingvenues in Philadelphia like the Theatre of Living Arts, Union Transfer, The Electric Factory andWorld Cafe Live. The volunteers put an additional face on WXPN at these sites. In communities
throughout our listening area, WXPN teams with municipal cultural authorities to present XPN
Welcomes concerts. Partners include Camden County at Haddon Lake Park, New Jersey, World
Cafe Live at the Queen-Wilmington Delaware, and Lancaster Arts in Lancaster PA in listening
areas outside of Philadelphia.
2012 XPoNential Music Festival presented by Subaru!
In July 2012 (FY13) WXPN partnered with leading concert promoter, Live Nation to expand the
XPoNential Festival from Wiggins Park to The Susquehanna Bank Center in Camden NJ.
WXPN has enjoyed its affiliation with Camden County since bringing the festival to New
Jersey’s Delaware River Waterfront in 2005. Partnering with Live Nation allowed XPN tocreate a broader and more exciting experience for members, listeners and the general public.
Sales of weekend passes increased with the show’s headline artists, Wilco and Counting Crowsat the Susquehanna Bank Center, intensifying the annual XPoNential Festival experience. In
addition to ticket sales, weekend passes were part of a premium package during the pre- and onair spring fund drives. In changing our pricing structure, our members received a greater discountthan non-members, increasing our membership revenue. To experience a line-up of more than 30
outstanding artists, 20,000 people enjoyed the Camden Waterfront the weekend of July 20-22,
2012. http://xpn.org/xponential-music-festival/2012

3. What impact did your key initiatives and partnerships have in your community?
Describe any known measurable impact, such as increased awareness, learning or
understanding and particular issues. Describe indicators of success, such as connecting
people to needed resources or strengthening conversational ties across diverse
neighborhoods. Did a partner see an increase in requests for related resources? Please
include direct feedback from a partner(s) or from a person(s) served.
The Key
WXPN’s blog, The Key is described in greater detail in Section 1 of Telling Public Radio’s
Story. In response to the question concerning indication of success, however, WXPN can site
metrics showing that investments in The Key have resulted in significant growth for the local
music site. From 2012-2013 we had a 59% increase in unique visitors to site and we had a 48%
increase in page views. The success of The Key resulted in the blog becoming successfully
monetized in FY13. Business Support began to generate revenue from The Key website by
selling banner ads on the blog’s homepage, in addition to vertical ads for the popular Morning
Download post and between Key session posts. Interest in placing ads on the blog fromcompanies ensures that the practice will continue in FY14. As a direct result of The Key’s
growth, the circle of people who found the featured artists on the blog increased. Readers wereable to find something about the bands’ histories, upcoming show dates and listen to their music.
Artists are our most significant partners. Here is an email from Joe Sweeney, from Arctic Splash
and the Long Hair Arkestra to XPN’s programming director in May 2013.
From: Bruce Warren
Sent: Friday, May 31, 2013 6:32 AM
To: WXPN Capital Campaign; Rebekah Kaithern
Subject: Joey Sweeney testimonial
Over the last year, I was very fortunate to have two totally different -- and uniquely great -- experienceswith the Key Sessions with two very different kinds of bands. Back in the fall, my very loud rock band,
Arctic Splash, came in to do a session that included a holiday-themed tune which we'd just written forthe season; I wrote it one week, we recorded it the next, and it was out in the world in a matter of days
after that. That kind of immediacy is something that few bands ever get to experience first-hand, unlessthey're demo-ing stuff at home, usually at a much lower quality and certainly on a less-travelledplatform. I grew up idolizing the English bands that John Peel would record for his radio show on theBBC, and to me, the Key Sessions are a wonderful, more localized version of that. They make Philly bands
feel like the news -- which, often enough, in a great music scene like ours, they are. Add to that the wide
range of artists that get tapped for Key Sessions, folk to indie to R&B to art rock, and you've got not justa great survey of local artists and information source for fans. You've also got a time capsule that I cantell you, as someone who also writes about the city, people will return to time and again for years tocome.
My second experience was playing the live Key Sessions event at PAFA, with my big band, including horns
and strings; I'd just finished a more laid-back, singer/songwriter type record with Grammy-winning
producer Aaron Luis Levinson, and we were invited to play as our first gig out of the studio. Both the live
event itself and the resulting recordings were the kind of gig most musicians dream about: A wellconstructed bill with like-minded groups, recorded professionally, and in a location that could only bedescribed as impressive and, yeah, totally humbling -- in a very positive way. There, the Key Sessions did
an even more impressive thing: They created a moment. And not just for the bands -- for the city itself.

We had fans and friends at the gig for sure, but I also imagine the random passerby who walked up on
Lenfest Plaza and saw this tremendous environment and homage to creativity in the city, there in the
shadow of Claes Oldenburg's giant paintbrush. And it was really what every Key Session does writ large:
They survey this great city, scanning its abundant resources, and then take the best of what they find andput it on a platform that shows every last artist at their level best.

Kids Corner
Kids Corners outreach and programming were discussed in detail in Section 4 of Telling PublicRadio’s Story. The following is a brief description of the impact of the show’s outreach. In
FY13, Kids Corner continued its mission and reached close to 250,000 listeners with childreninteracting via telephone and website. During a given month Kids Corner averaged 2,000 calls –with web traffic at 15,000 unique visitors each month, for a FY13 total estimate of 24,000 calls
and 180,000 unique visitors.
In FY13 Kids Corner produced and/or hosted 17 public events for children and their families,
with host Kathy O’Connell making 35 public appearances. These appearances were in bothpublic settings and classrooms/auditoriums throughout Southeast Pennsylvania, Central
Pennsylvania and New Jersey.
Additionally, in FY13 Kids Corner produced over 200 hours of programming, offering ondemand downloads of specific segments on history, health and nature. Those segments wereclicked and listened to close to 400 times in FY13.
Business Support Sponsors – Central PA
Swedish Motors is an automotive repair and sales facility specializing in European models
located in Marietta, PA. Swedish Motors has been a sponsor since 2009 and has gotten very
positive feedback from existing customers appreciating their support of WXPN, and have seen
new customers come in because of the underwriting spots. While they don’t do muchadvertising, WXPN is a good fit as our audience is more likely to own or be interested in higher
end European vehicles. The client does an on-going branding schedule on a monthly basis, andis continuing in 2014.
The Strand-Capitol Performing Arts Center in York, PA has been on the air with WXPN since
our first month of broadcasting in Central PA in 2007. The Strand is a theatre that books a wide
variety of concerts, theatrical productions, and other cultural events. They launched a musicseries called “Cap Live” that features artists that are played on XPN or who would be of interest
to our audience, and that series happened in large part because of WXPN broadcasting in Central
PA. The Strand has been a regular on-going sponsor, and will continue to be.
Iko’s Music Exchange in York, PA is an independent music retailer selling used and new CD’s,
and specializing in vinyl (records). The owner feels WXPN is a great fit for him as our listeners
love music, and are still buying rather than downloading music. Iko’s has been a regular sponsor
on WXPN since 2008, and will be on again this spring and fall. The owner does very little
advertising, and is grateful to be able to get exposure on WXPN to reach an audience that loves
music and are potential customers. He has seen a substantial amount of new business as a direct
result of his exposure on WXPN.

Musicians On Call
As described in Section 6.1 part 4, the biggest beneficiaries of WXPN’s Musicians On Callprogram are the patients in health care facilities visited by area musicians at 6 local facilities in
the Philadelphia Metropolitan area. In FY13, 9,544 patients were visited. In addition to
comforting and entertaining in-hospital, visiting artists instruct and record patients’ songs as partof Project Playback. Another measure of the program’s success is the monetary contributions
from the annual Musicians On Call benefit concert. All proceeds benefit the program. In FY13,
WXPN raised $87,000 for WXPN’s Musicians On Call.
Free At Noon
WXPN extends consistent support to artists by bringing audiences to World Cafe Live for free
live weekly concerts, Free At Noon. In addition to World Cafe Live, Free At Noon shows also
took place at The Porch at 30th Street Station and at The Kimmel Center in FY14. On average,
400 people come into these facilities to enjoy the hour long performances. Our foremost partner
for the weekly series, World Cafe Live (WCL) benefits from this partnership with additional
exposure from the Free At Noon audience. Because WCL is a restaurant and concert venue,
many in the audience become customers when the show ends, boosting the number of meals
served Friday afternoons. To keep the audience satisfied musically, local songwriter David
Falcone performs while lunch is served.
XPoNential Festival, July 20-22, 2012 (FY13)
In July 2012 (FY13) WXPN partnered with leading concert promoter, Live Nation to expand the
XPoNential Festival from Wiggins Park to The Susquehanna Bank Center in Camden NJ. By
enlarging the event to the adjacent Susquehanna Bank Center, XPN is able to further the
essential core of WXPN’s mission: to connect artists with audiences. The XPoNential Music
Festival exposes local bands to audiences in the Greater Philadelphia region while showcasing
national acts.
WXPN’s partnership with concert promoter, Live Nation proved successful in FY13, benefitting
both the station and the entertainment company, the promoter, and a larger-than-ever enthusiastic
audience. XPN’s audiences are always enthusiastic, but headliners draw crowds. The 2013
(FY14) XPoNential Music Festival would again pair WXPN with Live Nation to present
superstar headliners. The partnership enabled WXPN to take the festival to another level withmore press and increased ticket sales. XPN was able to differentiate ourselves in the festival
arena, while still delivering the XPN experience that members and listeners desire and havecome to anticipate. The partnership with Live Nation enabled us to book major headliners whose
reputation and delivery sell tickets. With this piece of the puzzle reconciled in FY13, we wereable to deliver more festival-oriented bands, and as a result of that, we were able to book morebands who were just starting to gather steam and earn recognition and their own audiences toplay the XPoNential Music Festival.
Sales of weekend passes increased with headline artists, at the Susquehanna Bank Center.
Sponsorship for the festival exceeded $150,000, and ticket sales of over $130,000 exceededbudget. Adding to the creative landscape, WXPN invites many fine crafters to partner at theevent, completing the festival experience. In FY13, 12 artisans brought a unique array of crafts
to Wiggins Park. Due to successful sales and the inclusiveness of WXPN’s festival approach, themajority of the same vendors returned in FY14. Here are a few comments written to XPN
volunteer crafter coordinator, Effie Rubenstein.
From: "John T Crutchfield"
To: "Effie WXPN Crafts Village"
Sent: Tuesday, August 21, 2012 6:24:59 PM
Subject: Re: Hello!
Dear Effie ; Thanks for being so friendly and supportive of our art works!
We have met many promoters who are the opposite . . . & non appreciative of the Arts!
yours
john@mag

From: "susan rosetty"
To: "Effie WXPN Crafts Village"
Sent: Tuesday, July 24, 2012 11:46:54 PM
Subject: Re: WXPN Festival
Hi Effie!
Thanks again for all you did to make the festival a success for the craftspeople.
My daughter and I were thrilled to be a part of the festivities. We hope to be invitedback again next year!
Thanks!
Susan Joy Rosetty

In FY13 WXPN hosted over two dozen Business Support Sponsors at the XPoNential Music
Festival. Our festival audience is very appreciative of our sponsors as they directly support theirfavorite radio station, WXPN. In fact, our Festival sponsors comment on how actively engaged
our audience is at the sponsor booths. We’ve included 2 comments about how sponsors partnerwith XPN to “spread the word” about their businesses.
“Of the many events we sponsor, the XPoNential Music Festival is the gold standard to which all otherevents are compared. From organization to execution, this event captures the very essence of the corevalues of our customers. Like Subaru, the team at XPN is ready for anything, responsible and progressive,and purposefully intelligent.”- MATT RITTER, director - Subaru Philly Zone
“We found that [the XPoNential Music Festival] is the perfect event to spread the word about
the co-op movement. XPN members tend to be really engaged and passionate. In addition to avery engaging audience, XPN staff was extremely helpful. XPoNential is definitely an event weplan on attending every year.”- HILLARY WICKLINE, Swarthmore Co-Op
Letters to WXPN
WXPN receives and retains emails, tweets and letters from listeners and members as part of oureffort to keep the conversation going and to inspire inclusion throughout our community. We
hear the word “love” often from members, vendors who work with us at concerts, and even fromsponsors and that is impactful to the XPN staff, and evidence of our reciprocal relationship withthe public. The following are copied from email of members’ letters sent to us. Sometimes theappreciation is expressed with a monetary gift. Sometimes the measure of appreciation is notmembership but connection in a very personal way. Since part of telling public radio’s story
comes from the voice of the public we serve, here are 3 letters we received in FY13.The firstsample is from February 2013 as written to XPN’s Membership Director, Deb Ashmore. The
second letter was also sent to Membership, and it expresses gratitude for XPN’s varied andinclusive playlist. And the 3rd is just something from the heart of a listener and member.
Sent: Thursday, February 28, 2013 11:18 AM
To: WXPN Member Services
Subject: I love you WXPN!
Dear Deb,
WXPN is my rock, my perfect connection to amazing artists and music.
I listen to you everyday.
This year though I need to pass on my precious membership, I lost my job 18 months ago and havetightened my belt as much as possible. Only purchasing necessitates; utilities, food, mortgage, and gas
for my car.
I love and respect you all! You all are my family.
Michaela, Bob, and Lauren in the AM
Dan and Helenand Kathy at kids corner! Plus all the weekend programs.
Kathy O'Connell
Kathy O'Connell
Also I'm in the process of adopting a sweet little boy (11). He is in the Foster to Adopt program. The
adoption is not finalized yet.
Just know I love you all and hope to help WXPN as soon as I can.
With respect to the wonderful music you play.
I'll jump in with my membership as soon as I can land a full time job with benefits.
Thank you,
Susan (last name withheld for this report, but available in the public file)Finally, we’ve included a letter to our General Manager from a listener from Central Pennsylvania
commenting on our broadcast in that area of our listening region , outside of the Greater
Philadelphia area.

4. Please describe any efforts (e.g. programming, production, engagement activities) you have madeto investigate and/or meet the needs of minority and other diverse audiences (including, but notlimited to, new immigrants, people for whom English is a second language and illiterate adults)
during Fiscal Year 2013, and any plans you have made to meet the needs of these audiences during
Fiscal Year 2014. If you regularly broadcast in a language other than English, please note thelanguage broadcast.
WXPN engages with a diverse audience that includes children, aspiring “Girl” musicians, programmingof women-only music, the LBGT community, and patients in hospitals and health care facilities. The
station has been reaching more broadly to satisfy the musical curiosity of the current audience andconnect with new audiences by providing opportunities to travel to locations around the globe through theSense of Place program, and to have music delivered to them in their hometown of Philadelphia via
XPN’s World Cafe’s Latin Roots series. The folk art genre, Mississippi Blues music and the artists thatcarry the tradition forward would become the focus of discovery in 2013 via XPN’s Mississippi Blues
Project. In FY14, World Cafe® on WXPN would celebrate a new feature called 20 Black Voices for

the New Century.
Children’s Programming – Kids Corner
Kids Corner has produced quality, informative, entertaining, call-in programming for children on WXPN
since 1988. Kids Corner receives about 2000 calls during a typical month during the school year. WXPN
continued to increase the level of online content. With more demand for online interactivity, the
http://KidsCorner.org website serves as an arm to assist in the programming of the show. The Hall of
Fame feature is in its 3rd year on the website. Kids submit the names of people from history that they
admire and share their reason. One entry is selected each week and promoted on-air. An mp3 of the entry
resides on the website. The popular program will continue in FY14. Kids Corner’s 25th Anniversary wascelebrated through calendar year 2013 with special programming and events, described in detail below.
Kids Corner 25th Anniversary
In celebration of a quarter-century of programming for children, WXPN celebrated the 25th anniversary of
Kids Corner during the calendar year of 2013, with most of the marketing and outreach elements
happening in FY13. WXPN kicked off the celebration with a special 25th Anniversary edition of the Kids
Corner Music Festival series, held at Union Transfer in Philadelphia with close to 1,000 fans in
attendance. We partnered with Young Writers of Philadelphia to have several kids on site, acting as‘reporters’ and giving them the chance to interview Kids Corner host Kathy O’Connell on stage.
Additionally, WXPN produced a Kids Corner 25th Anniversary CD for WXPN Members – featuring 25
tracks from regional and national Kindie (kids independent music) artists.
Kids Corner Music Festival Series
In FY13 WXPN furthered its mission of community outreach to children continuing its Kids CornerMusic Festival Series, with events in Philadelphia PA. The Festival Series is hosted by Kathy O’Connell
with live music performances for kids and their parents of the newest sounds heard nightly on Kids
Corner. The show’s producer, Robert Drake manages the events. Community-oriented programs
recreated the Kids Corner experience and interactive educational components highlight the day’s agenda
with program regulars. Science and “make and take” crafts are a hit with the kids. Because of the greatinterest from area families, the shows sold out easily. Building on the interest from families for thisevent, the festival was produced in FY13 in February at Union Transfer in Philadelphia and in May 2013
in conjunction with the University of Pennsylvania’s Annenberg Center for the Performing Arts’ Annual
Philadelphia International Children’s Festival. On 9/22/12, The Festival was presented at World Cafe
Live at The Queen in Wilmington, and in Central Pennsylvania, on 11/17/12 at Millersville University,
Lancaster. The festival series continued into the fall of 2013 to culminate the Kids Corner 25th
Anniversary celebrations.

Kids Corner - Exploring The Amendments
Starting in February 2014, in partnership with the National Constitution Center, Kids Corner will present
a weekly pre-produced module (about 10 minutes) each Wednesday that explores just one of theAmendments found in the United States Constitution – the module series begins next Wednesday. Once
aired, the modules will reside online to be enjoyed on demand throughout the year.
On February 3, 2014 Kathy had historian and author Kenneth C Davis and Kerry Sautner, VP of
Education at the National Constitution Center as her guests. They spent the hour explaining the birth of
our Constitution to help lay the groundwork for the series. You can listen to the chat (in two parts) at thelink below. Also, to connect to our series, the National Constitution Center is currently running a “27Amendments in 27 Days” programming campaign on site at their location – the final day (Friday, Feb 28)
Kathy will host a special event at the Center to celebrate the Constitution and a month-long poll asking
kids what should be the 28th Amendment as part of our partnership with the Constitution Center.
Learn more at our web page: http://kidscorner.org/html/constitution.php
To learn more about the Amendment Poll (and the NCC):
http://constitutioncenter.org/experience/programs-initiatives/27-amendments-in-27-days/
Kids Corner / LiveConnections Partnership
In fall of FY14, Kids Corner launched an ongoing series of recordings with LiveConnections.
LiveConnections, founded in 2008, creates innovative, boundary-crossing music programming andeducation with partner venue, World Cafe Live. Through live concerts, interactive programs for youth
and video technology, LiveConnections commissions collaborations that join artists from different genres— particularly classical with world, jazz, or popular styles — to highlight how music crosses cultures andre-imagine the landscape of live music. Our programs reach people who would not normally experience
this kind of music, from urban youth to special needs populations to general audiences. The plan is forKids Corner to record at least two (up to four) Live Connections Bridge Sessions for later broadcast on
WXPN to help expand the Live Connections mission by reaching even more young ears than thoseattending the events.
Kids Corner Spotlight on Depression in children and families
As part of a partnership between Kids Corner/WXPN and the Scattergood Foundation along with Friends
Hospital Philadelphia, Kids Corner aired a one-hour special exploring depression both in children andfamilies to offer constructive ideas on how to handle situations as they apply. Tracey Thomasey of the
Support Center for Child Advocates joined host Kathy O’Connell (aired in January 2014). This special,along with helpful links and PDFs will reside on a page at KidsCorner.org:
http://kidscorner.org/html/scattergood.php
Programming for Sexual Minorities
FY 2012 marked the 39th year that WXPN continued to produce two weekly programs, Q’Zine andAmazon Country for lesbian and gay listeners. It is still the only source of information pertaining
specifically to sexual minorities on radio in the area. This program has won numerous awards andrecognition over the past years.
Bob Bumbera routinely dedicates story time during his morning newscasts to issues of interest to the gay
and lesbian communities with features on the issues of same sex marriages, health benefits to the partners
of gays and lesbians and the state of acceptance of gay and lesbian culture in news, culture andentertainment. Q’Zine host, Robert Drake continued his first-person storytelling series called The
Outspoken Project, where listeners are recorded sharing their personal coming out story with listeners.
The series will continue in FY14. The host of XPN’s Amazon Country, Debra D’Alessandro focuses on
lesbian rights and features music by a diverse array of women artists, many of whom draw attention tolesbian and feminist themes. The weekly program, continuously airing since 1974, highlights events oflocal LBGT community interest. It is believed to be the longest running lesbian/feminist themed radio
program, and the host reports that since posting to Facebook, the show has over 500 Facebook fans!
The Mississippi Blues ProjectIn FY13, from August through May 2013, Blues musicians performed live throughout the Philadelphia
area as part of a unique concert series, The Mississippi Blues Project (MBP). In addition to producing 4
concerts, a free screening of the film, We Juke Up In Here was presented at the African American
Museum in Philadelphia. The film’s producers, Roger Stolle and Jeff Konkel answered questions after
the film about their explorations through Mississippi's once-thriving juke joint culture. The Mississippi
Blues Project was a year-long effort to share dynamic performances of a regional tradition of Blues thathas received limited exposure in the Philadelphia region. To allow these performances to remain alive for
their audiences, they have been made part of an online interactive initiative which showcases theMississippi blues as a vibrant folk art form http://mississippibluesproject.org/about/
Girls Rock Philly CD Recording Sessions
Girls Rock Philly (GRP) is an area youth empowerment non-profit where girls, ages 8-18 learn to becomerock musicians. Led by a team of all female volunteer instructors & band coaches, girls in the program
learn how to play musical instruments, write songs, make their own band merchandise, and to discoverother women in rock www.girlsrockphilly.org. The impetus for the program began with founder andexecutive director, Beth Warshaw-Duncan, former XPN staff. WXPN donated the World Cafe
Performance Studio to GRP for the musicians to record sessions for the Girls Rock Camp Alliance seriesCDs. Kim Junod, XPN senior producer for World Cafe® engineers these sessions. In FY13, in August
2012, XPN worked with GRP again, resulting in the CD Girls Rock Philly 2012 Camper Compilation.
World Cafe® Sense of Place
As part of XPN’s community engagement outreach, and in conjunction with our celebration of the World
Cafe® 20th Anniversary, WXPN kicked off a new international travel series, Sense of Place. The quarterly
series continued through FY13 with the goal of providing XPN members an opportunity to experiencevaried musical forms in musically rich communities around the world. Designed to give the traveler a
sense of present and past musical cultures in a wide range of continental and international locations,
Sense of Place is supported by a grant from The Wyncote Foundation. In FY13, travel was to Portland,
Oregon (September 2012), New Orleans (January 2012), and Cuba (June 2012). In FY13, World Cafe®
Host, David Dye and Producer, Kim Junod explored the musical culture of Memphis, Tennessee andClarksdale, Mississippi in October, and Nashville, TN in April 2013. The World Cafe travel series
provides WXPN with an opportunity to create new programming with video and audio links from the live
performances in the places visited, while developing the station’s growing digital interests. And since
you’re still reading, Icelandic musician, Asgeir appeared on the World Cafe 2/4/14 - great session, and aprelude to the upcoming Sense of Place trip to Iceland in June 2014. On 2/20/14, a mini one-day Sense ofPlace show in Louisville is planned in collaboration with WXPN affiliate WFPK.
World Cafe® Latin Roots
Latin Roots first aired in FY12 on January 12, 2012 with Latin music expert Aaron Luis Levinson, amember of the Latin Academy of Recording Arts & Sciences and owner of Range Recording Studios in
Ardmore, PA. The program was developed to reach and add in a diverse audience in the Spanish
speaking population. The series airs bi-weekly on nationally syndicated, World Cafe® Host, David Dye
explores a variety of music and influences from a rotating roster of guest artists and commentators. Someof these include music critic and NPR music reviewer Tom Moon, reporter and producer for NPR’s Arts
Desk and co-host of web-based program, Alt-Latino, Felix Contreras, and his Alt-Latino co-host Jasmine
Garsd, and Mexican-American singer-songwriter, Alejandro Escovedo. In addition we worked with thehosts of the Latin Alternative radio program, Josh Norek and Ernesto Lechner. Continuing to work withthese commentators in FY13 we also added new voices to the series – Beat Latino host Catalina MariaJohnson and Grammy nominated record producer Rachel Faro. Commentators and artists established in
Latin music circles bring new audiences to the show. They use social media to tweet their appearances tothese audiences. The Spotify playlist online has every episode available and has been a popular way toaccess the programs. The Wyncote Foundation funds the program which is found at http://xpn.org/worldcafe/latin-roots. WXPN’s World Cafe® is continuing the program in FY14.
20 Black Voices For The New Century
Along with all our normally awesome programming, we have a new extra special feature -February on theCafe. We are celebrating Black History Month with a feature called 20 Black Voices For The New
Century. All month we will feature the most important artists and music creators from the African
American community, post 2000. We kicked things off with The Roots. David Dye is playing somethingfrom each of the artists on the show the day they are featured, and we are posting about them each day atworldcafe.tumblr.com. If you haven’t visited the tumblr site yet, you should definitely check it out- a lotof fun stuff there.
February will also feature a Special Producers session at WPXN with West African singer, Angelique
Kidjo on February 17, 2014.
WXPN’s Musicians On Call program in Philadelphia Meeting the needs of hospital patients and theirfamilies
WXPN Musicians On Call is the non-profit partnership between WXPN and the successful New Yorkbased Musicians On Call. Working with the New York office on training and bookings, WXPN calls on
its community of local musicians and passionate listeners to deliver the WXPN Musicians On Callservices. A groundswell of volunteer support makes these programs possible.
In FY13, 96 volunteers participated in the Philadelphia program with WXPN.
Bedside performances are provided each week by volunteer local musicians who go room-to-room atparticipating healthcare facilities and perform for patients and their families. Musicians are escorted
during their visits by volunteer guides who are selected and trained to meet the requirements of both the
WXPN Musician On Call program and the participating healthcare facility.
Since 2004, WXPN Musicians On Call has made a difference in the lives of more than 50,000 patientsand their families by bringing live music to the bedsides of patients through weekly programs at The
Children’s Hospital of Philadelphia, Hospital of the University of Pennsylvania (HUP), Thomas Jefferson
University Hospital, Our Lady of Lourdes Medical Center, Philadelphia Veterans Administration Medical
Center, and St. Christopher’s Hospital for Children. Over 9,000 patients were visited in FY13. In FY14,
WXPN plans to add a 7th hospital, in the state of Delaware, to the station’s outreach.

5. Please briefly assess the impact that your CPB funding has on your ability to serve yourcommunity. What can you do with your grant that you wouldn't be able to do if you didn't
receive it?
Not limited to on-air broadcasts, XPN connects with the community by distributing our content
through a variety of platforms like live streams, archived/downloadable audio and video, andsocial media sites like Facebook, Twitter, and our blog, The Key. XPN’s on-air and online
audience includes the more traditional public radio members and listeners, and young adults, andchildren, who are entertained and educated weeknights on Kids Corner. WXPN’s programs andservices are continuing at increasing levels and reaching a more diverse audience. New
programming is designed to reach into the Latin community with musical and cultural shows on
our marquee program, World Cafe which is broadcast nationally. In order to maintain quality
and to support innovation we’ve evolved major gift fundraising strategies via a capital campaign
to accomplish goals beyond the limitation of our operating budget alone, which include
increasing office space. The Campaign for the Music will reach completion in FY14. These goals
will serve the community by providing quality programming and technical advancement. In
FY13, XPN worked with Jacobs Media to develop 2 new mobile apps for Android and iOS. The
impact of this innovation allowed listeners to access our renovated concert calendar and all 4
programs including our newly remodeled HD2 channel, Singer Songwriter Radio. We are
motivated to make an impact in the burgeoning digital space while furthering our terrestrial
footprint and strengthening our relationship with our music-loving community. Planning andnegotiations were underway in FY13 to upgrade our antenna make improvements by moving it
and raising the height 300 feet higher on a tower. These changes would result in better reception
in the current broadcast region, and service provided to areas where the reach had been
historically weak or spotty. A new contract and the ensuing renovation are planned forcompletion FY14.
In FY13 WXPN received approximately $538,000 or 7.5% of total revenue from the CPB grant.
This funding is significant to all areas of the stations operations, and will help to enable thestation to achieve its community engagement and digital expansion goals.
Despite a substantial increase in member participation in XPN’s Sustaining Membership program in
FY13, a decrease in CPB funding could have an impact on the number or duration of on-air fund drives
we conduct annually. In FY14, WXPN plans to continue to advance the model of Sustaining
Memberships. WXPN would be forced to take a hard look at the specific programs and services that it
offers, and to consider cutbacks in some of the high quality programming and efforts to engage with thecommunity that supports our mission. The elimination of CPB funding would have a substantial negative
impact and threaten our ability to continue to produce quality programs that serve our diverse listenershipsuch as Kids Corner and the World Cafe. Without CPB funding, technical upgrades - which improve ourcommunication with our audiences on every level: through radio broadcasts, on digital platforms and atcommunity events could not be implemented with the excellence and competency they benefit from now.
That would be a great loss for the audience we serve and for the progression of innovation at XPN’s core.
CPB funding allows WXPN opportunities to do new original programming and to engage with thecommunity. As the station comes forward as a national leader, redefining radio as on-air, online andonstage in the new, dynamic music environment, CPB funding is vital to the stations goals of continued
creativity and connection.