FSXʼs Pocket Oshibori First Business Landing in U.S.A.!
All the “Gyukaku” restaurants in US start Oshibori services
Japanese Omotenashi touches the American hearts
Tokyo, July 25, 2018: FSX, Inc. is pleased to announce that yakiniku (Japanese BBQ) restaurant
Gyukaku, operated by Reins International (USA) Co., LTD., adopts FSXʼs Pocket Oshibori(“Oshibori” is wet wipe for genuine hospitality in Japanese) for every 46 stores in the UnitedStates. FSX has continued developing market in the US from last summer and this businessresults are brought by support from JETRO - Japan External Trade Organization.

”Yakiniku has the Magic to make people HAPPY!” is its catchphrase. Gyukaku, 3 million users inthe US, is operating several challenges to feel “Japan”. Gyukaku and FSX co-planed Oshibori tomake its” Serving a full style of Oshibori must become a good Omotenashi (Japanese genuinehospitality)” wish come true. Now Gyukaku-original Oshibori is finally materialized - it features apackage design that tells how to use Oshibori and how nice it is, feeling of tight wipe that leaves
comfortableness, and flavor of aroma of natural peppermint perfume. Another enjoyable "dish” toyour five senses.

“Omotenashi for the guests” is now packed into this Gyukaku Oshibori.

Japan-originated Oshibori not only has a function to wipe but also involves power to ease, healand energize people. Japanese Oshibori culture equals a service to tell oneʼs genuine

hospitality. To evangelize Oshibori all over the world as a representation of Omotenashi

culture, FSX continues to align business platform of Oshibori with products such as PocketOshibori.

Contact:

Shino Karasawa, PR, FSX, Inc.

email:koho@fsx.co.jp

1-12-3 Izumi, Kunitachi-shi, Tokyo TEL: +81-42-576-9131
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FAX:+81-42-572-3266

＜About FSX＞（ http://www.fsx.co.jp/en/ ）Under a philosophy of “Oshibori is the service from the heart, more than the service of things”,
FSX was launched as a rental Oshibori company in 1967. Currently FSX is tugging with a unique
Oshibori-based business development that multiply sciences and technologies. This way
includes VB, beneficial to Oshibori that blocks virus and bacteria, and REION, the world-first
Oshibori heating / refrigeration unit that efficiently conduct heats by “air circulation”. In addition,with qualified skills such as development of Oshibori’s raw materials and processing lines, thepatented technology to add aroma to Oshibori, FSX today runs a wide variety of businesses
including IT based electric commerce and franchise operation that gathers fellow traders.
As for oversea activities, it started importing towels from Vietnam in 2004. In 2011 an operational
office was opened in Hanoi, Vietnam. In order to stare the future of business expansion in Asia,
FSX established Hong-Kong subsidiary (current FSX HONG KONG LIMITED) in 2013. At thesame time, business research around ASEAN was started through several Hong Kong tradeshows. These activities were helped by JETRO (Japan External Trade Organization). This year
after starting of export Oshibori to USA, ASEAN activity resulted that “Pocket Oshibori”, plannedand developed by FSX, passed a product registration of Thai FDA (Food and DrugAdministration). Japanese Oshibori is now just ready to go abroad.
＜About Pocket Oshibori＞
FSX redefines general terms called as “paper wet wipe” and “disposable we wipe” as Pocket
Oshibori. FSX puts our thoughts in it like (1) We want to let Oshibori be closer to theconsumer’s life style. (2) Beyond the food and drink industry FSX ever focused, we want toexpand business possibility in the emerging markets such as Omotenashi market and medicaland beauty industries. (3) We want to evangelize “Oshibori culture” with a familiar impression
to the world.

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