NEW SD ASSOCIATION VIDEO SPEED CLASSSUPPORTS 8K AND MULTI-FILE VIDEO RECORDINGSDA introduces fastest high-quality video speed class at CP+2016
SAN RAMON and PACIFICO YOKOHAMA, Japan – CP+ BOOTH G-O6 – Feb.
25, 2016 -- The SD Association (SDA), a global ecosystem of companies setting
industry-leading memory card standards, today launched its fastest speed class,Video Speed Class, which also delivers real-time multi-file recording for many
applications and supports the highest video resolutions and qualities available
today. With Video Speed Class, 4K, 8K, 3D and 360 degree video recordings arenow assured and accessible to consumers and professionals alike.
Consumers will easily capture memories at their devices’ best quality by following
device manufacturer recommendations and matching the Video Speed Class
mark on their device to an SD memory card with the same Video Speed Class
mark. The new marks will appear on SDHC and SDXC UHS-I and UHS-II
memory cards.
The new Video Speed Class maintains the tradition of ensuring guaranteed
minimum performance levels as the familiar Speed Class and UHS Speed Classsystems do today. Minimum speeds will range from 6MB to 90 MB per second.
The fastest options, V60 and V90, support 8K resolution, while V6, V10 and V30
capture high-definition and 4K resolution. All speed classes guarantee minimum
video recording speeds to ensure smooth video playback, so actual recording
performance may be even faster.
“With Video Speed Class, SD device and memory card manufacturers can offer
the highest-quality video recording to consumers and professionals that keep
pace with the awesome video resolutions not only offered today, but anticipatedtomorrow,” said Brian Kumagai, president of the SDA. “New products leveraging
the capabilities of Video Speed Class will be based on the high storage
capacities offered by SDHC and SDXC memory cards.”
Video Speed Class, part of the latest SD 5.0 specification, gives SD
manufacturers flexibility in using the latest flash memory technology to support arange of current and expected video applications. SDA anticipates andencourages market transition to the newly introduced Video Speed Class as thechoice for future applications. The SDA expects video recording device and card
manufacturers will offer the first products supporting Video Speed Class soon.
Video Speed Class marks will be located on supporting devices and memory
cards, product manuals or packages so consumers will know what type of cardshould match their device, assuring their video is recorded at their devices’highest quality with the best playback.

A new white paper, “Video Speed Class: The new capture protocol of SD 5.0,”
outlines how the latest SD specification enables Video Speed Class. Download
the white paper athttps://www.sdcard.org/downloads/pls/latest_whitepapers/index.html.

Visit the SD Association at CP+2016 in Booth G-O6 Thursday, Feb. 25, throughSunday, Feb. 28, to discuss the Video Speed Class for the next SD memory
cards and video recording devices. SDA members will also demonstrateapplications currently in the market, including UHS-I and UHS-II memory cards
and devices, wireless SD memory card data transfers, TransferJet technology
and more.
SD Association
The SD Association is a global ecosystem of nearly 1,000 technology companies
charged with setting interoperable SD standards. The Association encourages
the development of consumer electronic, wireless communication, digital imaging
and networking products that utilize market-leading SD technology. The SD
standard is the number one choice for consumers and has earned more than 80
percent of the memory card market with its reliable interoperability and its easyto-use format. Today, smart phones, tablets, Blu-ray players, HDTVs, audioplayers, automotive multimedia systems, handheld PCs, digital cameras anddigital video cameras feature SD interoperability. For more information about
SDA or to join, please visit the Association’s website, www.sdcard.org.
SD Logos are trademarks licensed by SD-3C, LLC.
Media Contact
Alisa Pfeil
SD Association
1.925.275.6670
media@sdcard.org###