Press Release

March 19, 2024

Marelli presents its new Interior Innovation Center in Yoshimi, Japan,for next-generation vehicle interiors
Marelli has unveiled its new Interior Innovation Center (IIC) in Yoshimi, Saitama Prefecture,Japan, picking up the experience of the previous Miyahara location. This integrated facility will be
strategic in fostering design-led innovation at speed for the creation of new vehicle interiors solutions
aimed at present and next-generation vehicles.
“The establishment of the new innovation center for Interior Experience is an important step for ourteam.” said Tsukasa Fujii, President of Marelli’s Interior Experience division. “This advanced facility
will be key in further enabling innovative value creation with our customers and partners, with asense of speed.”
The location, that hosts a team of engineers and designers, is implementing three key initiatives
inspired by the theme “What’s next? Innovation for the new era”.
The Interior Innovation Center has established a hybrid team structure, integrating interiorengineering, electrical engineering, material engineering, and interior design: experts from different
fields collaborate, and inspire each other to generate new ideas and solutions.
The Center is an environment focusing specifically on innovation: it is independent from thedevelopment and production units, while cooperating effectively with them to enhance creativity.
It applies manufacturing based on “3 Reals Theory” (principle to determine everything based on 3realities at place, product and situation): equipped with clay modeling facilities, prototype
workspaces, and Virtual Reality technology, the Interior Innovation Center creates realisticinnovation, taking into account the realization at the actual production lines.
The progress achieved through the new center has already led to the creation of the cockpit concept‘Digital Detox,’ which was exhibited at CES 2024. Following this concept, the cabin is realized tooffer a comfortable 'living room' environment, with high-quality and sustainable materials. To ensurea relaxing personalized space, digital screens and buttons, when switched off, can become invisible,
concealed under stylish panels or stored under the console. Necessary information is displayedwhen needed, ensuring a functional and enjoyable experience.

The aim of the Interior Innovation Center is to create next-generation cockpit solutions through thecombination of innovative ideas and technologies. To realize this vision, it promotes a series ofstrategic initiatives.
Firstly, it deepens the collaboration with innovation teams in America, Europe, China, and other
Marelli global locations, by conducting workshops and facilitating the exchange of knowledge acrossborders, bringing together diverse perspectives and technologies.
In addition, it promotes open innovation, as it actively collaborates with OEMs and other industries,
aiming to create new value through the fusion of inter-industry technologies and ideas. It alsointegrates the latest electronic technologies with sustainable material engineering to promote ecofriendly innovation.
Finally, the Interior Innovation Center fosters a culture that encourages creative thinking andexperimental challenges, providing an environment where members can freely propose ideas andfearlessly explore new solutions.
Through the fusion of technology and design, global collaboration, open innovation, and a focus onsustainability, Marelli’s Interior Experience team aims to push the boundaries of interior design andtechnology, creating the next generation of personalized interior experiences.

About Marelli
Marelli is a leading mobility technology supplier to the automotive sector. With a strong and established trackrecord in innovation and manufacturing excellence, our mission is to transform the future of mobility throughworking with customers and partners to create a safer, greener, and better-connected world. With around50,000 employees worldwide, the Marelli footprint includes 170 facilities and R&D centers across Asia, theAmericas, Europe, and Africa.