Video on demand/Broadcast/Physical home video
market user analysis report

CATS ・ BIRDS ・ DOGS ・ PANDA
Blu-ray InteRnet DVD Survey for home entertainment(Surveyed in November 2023)

This report is an analysis that combines “type of contract(Subscription, Rental, Purchase, Free Service)” and “type ofmedia (Video-on-demand, Broadcast, Physical home video)“ tograsp a wide range of the home entertainment market. For
example, it is possible to grasp the combined usage status
between Video-on-demand and Broadcasting, DVD/BD, andother services with different media types.

The report is published annually and provides an understandingof how the market as a whole has changed and moved over thepast year.

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Capturing the big picture of video home entertainment

Video on demand/Broadcast/Physical home video market user analysis report
This report is an analysis that combines “type of contract (Subscription, Rental, Purchase, Free Service)” and “type ofmedia (Video on demand, Broadcast, Physical home video)“ to grasp a wide range of the home entertainment market.
Analyzing different types of contract andtype of media by cross-categorizing them.

Covering home entertainment industry in Japan.

Analysis contents (example)

Aggregation tools allow access to segment data (optional)⚫

What kind of contents are viewed and who does view the contents
for each service category of video home entertainment?

This report is available with a “ aggregation tool (Excel format /How do users use the services together and what are their

Tableau format)” at an additional cost. Using the aggregation

thoughts on future use?

tools (Tableau, Excel), you can check values by segment that are⚫

What is the awareness and usage rate of each service?

not listed in the report (PDF version), such as values by⚫

What are the user demographic, contents watched, usage scenes,

prefecture or by SVOD user/TVOD user.

⚫

devices, usage time, and spending for individual video-on-demandservices?

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Capturing the big picture of video home entertainment

Video on demand/Broadcast/Physical home video market user analysis report
Viewing status and viewer demographics of SVOD
content in Japan can be identified acrossplatforms (optional, Japanese only)
The “SVOD (Subscription Video on Demand) ServiceViewer Ranking," which has been well-received as datathat shows "the most watched SVOD content now"

Price*"SVOD(Subscription Video on Demand) Service Viewer Ranking"is described as "SVOD Ranking".
■Report• Japanese version (PDF): ¥385,000• Japanese version (PDF)+ English version (PDF): ¥825,000

regardless of platform, is now available as an option(available for individual purchase). The PDF version
includes excerpts from the top 25 to top 100 of the various
rankings. The Excel version features a comprehensive list

■Report + Aggregation tools• Japanese version (PDF)+ Aggregation tools (Excel, Tableau): ¥715,000• Japanese version (PDF)+ English version (PDF)+ Aggregation tools (Excel,Tableau): ¥1,155,000of the attributes ranked in the Top 2,000 to Top 4,500,
which not include in the PDF version.

The data is useful for content distributors to analyze their■Report + SVOD Ranking• Japanese version (PDF)+ SVOD Ranking (PDF, Excel): ¥660,000円• Japanese version (PDF)+ English version (PDF)+ SVOD Ranking (PDF,Excel): ¥1,100,000

own contents and use it as a reference when acquiringcontents, and for content holders to understand thepopularity of their content and analyze viewing trends byplatform.

■Report + Aggregation tools+ SVOD Ranking• Japanese version (PDF)+ Aggregation tools (Excel、Tableau) + SVODRanking (PDF, Excel): ¥990,000• Japanese version (PDF)+ English version (PDF)+ Aggregation tools（Excel、Tableau）+ SVOD Ranking (PDF, Excel): ¥1,430,000■SVOD Ranking stand-alone• SVOD Ranking (PDF, Excel): ¥85,000

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Video on demand/Broadcast/Physical home video market user analysis report

Wide coverage of the entire video home entertainment market
Type of contract
Subscription

Video on demandType of mediaBroadcast• ABEMA Premium• Amazon Prime Video• Apple TV+• DAZN• DMM TV
• d Anime Store• FOD(FOD Premium)• Hulu• J:COM STREAM• Lemino• Netflix• NHK On Demand• Rakuten TV• SPOOX• SPOTV NOW• TELASA• U-NEXT• WOWOW On Demand• YouTube Premium• Anime Hodai• Disney +• TV Tokyo Business
On Demand• TV Asahi Douga• Bandai Channel• Hikari TV VideoService• Video Market• BS Animax• BS Nihon EigaSenmon Channel• J:COM• NHK BS1
• NHK BS Premium• WOWOW• iTSCOM• WOWOW Plus
• SKY Perfec TV• Star Channel• Disney Channel

Physical home video• DMM.com DVD Rental• TSUTAYA DISCAS• TSUTAYA Preimum• GEO Takuhai Rental• PosrenRental• Amazon Prime Video• DMM TV
• FOD
• Google Play
• Hulu Store• iTunes Store• J:COM STREAM• Lemino• NHK On Demand• Rakuten TV• SPOOX• TELASA• U-NEXT• YouTube• Crank-In VideoPurchase• TV Asahi Douga• Niconico Channel• Bandai Channel• Hikari TV VideoService• Video Market• Amazon Prime Video• DMM TV
• Google Play• iTunes Store• Rakuten TV• U-NEXT• Niconico Channel• Hikari TV VideoService• YouTube• J:COM STREAM• Lemino(New)Free service• ABEMA• TVer• YouTube• Niconico Douga• TikTok• Nittere Free
• TV Asahi Douga• TBS FREE
• Net mo TV Tokyo• FOD Free
• Lemino(New)• BS11• BS-TBS• BS TV TOKYO• BS Fuji• BS Asahi• BS Nittere• TwellV• DMM.com DVD Rental• TSUTAYA• TSUTAYA DISCAS• GEO• GEO Takuhai Rental• Posren• Amazon• HMV• TSUTAYA(WEB)• TSUTAYA(OfflineShop)• GEO• Tower Record• Tower Record Online• Bic Camera.com

3• BSShochikuTokyu• BSYoshimoto• BS Japanext• Bic Camera• Yodobashi.com• YodobashiCamera• HMV＆BOOKSonline• Shinseido• Shinseido
WonderGOO• Animate• Rakuten Books

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Video on demand/Broadcast/Physical home video market user analysis report

Analysis example

4

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Video on demand/Broadcast/Physical home video market user analysis report

Table of Contents◼ About this report◼ SummaryChapter 1: Summary on actual use per service category
Chapter 2: Summary on brand prevailing status per individualservice
Chapter 3: Summary on utilization fact-finding per video on
demand service
Summary of Additional Survey◼ Chapter 2: Brand prevailing status per individual service
1.
2.
3.
4.
5.
6.
7.
8.

◼ Chapter 1: Actual use per service category

Status of utilization per service category and intention to use
in the future
2. To what extent are the services used?
3. Who are using the services?
4. How many hours are people viewing?
5. What types of contents are people viewing?
6. Intention to use in the future
7. What aspects are more important when choosing a service?
8. Most Preferred Viewing Methods （New）
9. Ad-supported plans in SVOD （New）
10. Netflix's "Standard with Ads" plan （New）
11. Intention to use ad-supported plans if they are introduced（New）

9.

SVOD service
Pay TV service
Subscription for DVD・BD service
TVOD service
DVD・BD rental service
EST service
DVD・BD purchase service
AdVOD service
Free broadcast channels (BS) service

1.

◼ Chapter 3: Utilization fact-finding per video on demand service
1.
2.
3.
4.
5.

Status of parallel use within a service
SVOD service
TVOD service
EST service
AdVOD service◼ Reference
1.
2.
3.
4.
5.

Device possessed by each gender/generation
Attitude towards video contents of each gender/generation
Popular genre among each gender/generation
Criteria for selecting a video for each gender/generation
Which service category is used to view each content?

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Video on demand/Broadcast/Physical home video market user analysis report

Survey overview
Video on demand/Broadcast/Physical home video market user analysis reportSurveyed in November 2023
Survey method

Internet survey

Survey date

Saturday, November 4, 2023, to Wednesday, November 8, 2023
※The previous survey was conducted from Saturday, November 5, 2022, to Wednesday, November 9, 2022.

Survey target

Male/female of ages between 15 and 69 who are living in JapanThe number of respondents

19,325(1,957 people among those answered to the questions regarding Chapter 3: Utilization fact-finding per video on
demand service).

Weighing of the figures

The figures in the survey are weighted by arranging the ratio of gender/generation (teens, 20s, 30s, and so on) ofthe survey target to be parallel to the demographic estimate released by Statistic Bureau, Ministry of Internal Affairs
and Communications (rough estimate as of October 1, 2023).

Aggregation tools can
extract more detailed data,
including report data, via
Excel and tableau

Total number of pages

203 pages

Deliverable Option

Report (PDF), Aggregation tools *(optional extra: Tableau, Excel)

6

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Product and service overview

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Product and service
Tracking Report

Custom Marketing Research

Providing industry indexes and demand forecasts.

Providing insights from quantitative and qualitative
research to guide marketing strategy that maximizes
the value of entertainment brands.

For production companies, exhibitors, distributors
and marketing companies in the movie theater industry.

CATS

For all brand marketers in the entertainment industry.

DOGS
Demand & Opportunity Generating Survey

Cinema Analytical Tracking Survey

Digital Marketing

For the home entertainment industry.

BIRDS
Blu-ray InteRnet DVD Survey

Planning, executing and analyzing digital marketing forentertainment brands based on proprietary data andinsights.
For all brand marketers in the entertainment industry.

PANDA
Programmatic advertising AND Analytics

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For inquiries, please contact
GEM Partners Inc.
E-mail : info@gempartners.com

https://gem-standard.com/

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