ＤＤNEWSRELEASE

September 4, 2017
Daisuke Iwase, President
LIFENET INSURANCE COMPANY(Securities Code: 7157, TSE Mothers)

Lifenet Receives Encouragement Awardin the Best Customer Support of the Year Program,in Recognition of Its Customer Services via LINE
Evaluated for taking a lead in creating new touch points via smartphones
TOKYO, September 4, 2017 - LIFENET INSURANCE COMPANY (TSE Mothers 7157,President Daisuke Iwase, URL: http://ir.lifenet-seimei.co.jp/en/) announces the company hasreceived the Encouragement Award in the Best Customer Support of the Year program for fiscal
2017 hosted by Japan Institute of Information Technology.

■Lifenet has received the Encouragement Award in the Best Customer Support of theYear program for fiscal 2017, in recognition of services that provide consultation withinsurance planners and chatbot with auto-reply via LINE
Now in its 18th year of operation, the Best Customer Support of the Year program waspreceded by the Best Contact Center of the Year program which conferred awards to companies,
institutions and organizations recognized for carrying out notable
initiatives with respect to setting up and operating contact
centers and call centers and having achieved outstanding results.
In fiscal 2014, the Best Customer Support of the Year program
was relaunched as an awards program geared to further
strengthen and expand customer touch points in Japan.
Under the Best Customer Support of the Year program, Lifenet
received the Encouragement Award in recognition of its efforts
as an industry leader in launching services that involve creating
new touch points with customers via use of LINE. The services
include insurance planner consultations via LINE which waslaunched in July 2016 and 24-hour insurance consultation andpremium quotation making use of chatbot with auto-reply which
was launched in January 2017.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

1ＤＤNEWSRELEASE■Key advantages of Lifenet’s LINE-based services
 For customers prefer online communication
Customers are able to post insurance-related questions and receive responses frominsurance planners via LINE Talk, instant messaging application. The services makecustomers feel free to ask questions that might be hesitated over the telephone.
 Consultation at customers’ convenience and their own pace
Customers don’t need a block of time since they can check answers whenever they want attheir own pace, such as while they are commuting and during lunch breaks.
 Auto-reply insurance consultation and insurance premium quotation services
Customers are able to gain 24-hour auto-reply access to proposals detailing insurance
products and insurance premiums tailored to their concerns. Customers can switch over toinsurance planners support when needed.

Lifenet thrives to offer products and services which can contribute to customers’ benefit andconvenience based on its principle, offering simple, convenient and competitively priced
products and services.

About LIFENET URL： http://ir.lifenet-seimei.co.jp/en/
Returning to the original purpose of life insurance - mutual support - LIFENET INSURANCE
was founded with the goal of offering simple, convenient and competitively priced products andservices based on the highest levels of business integrity. We sell these products and services
directly to customers over the Internet. By using the Internet, we are able to offer highly
cost-competitive products and accept applications from customers at any given time.
Contact:
Investor Relations, Corporate Planning DepartmentTel:+81-3-5216-7900
e-mail: ir@lifenet-seimei.co.jp
Disclaimer: This is a summarized translation/version of the original Japanese document, prepared and provided
solely for readers' convenience. In case of any discrepancy or dispute, the Japanese document prevails.

Copyright© LIFENET INSURANCE COMPANY All rights reserved.

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