Kitaaoyama 3-3-13-9F, Minato-ku,
Tokyo, Japan 107-0061
URL: https://www.gempartners.com/en/
info@gempartners.com

Apr. 15, 2021

Press Release
Netflix remains No. 1 for “Depth of Exclusive Programs”
Disney+ makes a big leap, battles with Amazon for 2nd placefrom “Brand Loyalty Survey for Subscription Media Streaming Services in Japan” report

Tokyo, April 15, 2021 - GEM Standard published monthly reports called "Brand Loyalty
Survey for Subscription Media Streaming Services in Japan" which contains the penetration,
potential acquisition, potential leakage and brand image of subscription-based video on
demand services (SVOD) in Japan. We have just released the April 2021 issue of it.
Based on the results of the report, we have focused on the one-year trend of “Depth ofExclusive Programs” for SVOD. This is the percentage of people who responded that each
SVOD service has or is likely to have titles that can only be watched there, regardless ofwhether or not they have used the service. In other words, It can be said to be an indicator ofwhether or not consumers feel that each service has a wide variety of original titles or manyexclusive titles.
[Survey Highlights]
Indicator: Depth of Exclusive Programs [May 2020 to April 2021 issues]◼

Netflix Continues to Raise Value and Dominate No.1◼

Disney+ Makes Big Leap, Battles with Amazon for 2nd Place◼

Annual Increases of 2.0 pts or More are Disney+, TELASA, and Netflix.

1

GEM Partners Inc.

Indicator: Depth of Exclusive Programs[May 2020 to April 2021 issues]
The above graph shows the change in the value of "Depth of Exclusive Programs " from theMay 2020 to April 2021 issues of the "Brand Loyalty Survey for Subscription Media Streaming
Services in Japan". Please note that the values for each issue are those surveyed at the endof the previous month.
2GEM Partners Inc.

Netflix Continues to Raise Value and Dominate No.1
Netflix took the No. 1 spot one year ago in the May 2020 issue (survey conducted at the endof April of the same year), ahead of the No. 2 spot, and has continued to increase its value
ever since, taking the No. 1 spot in the latest survey conducted in April 2021 (surveyconducted at the end of March of the same year).
Netflix effectively distributes titles labeled as "Netflix Originals," including the hit drama "Crash
Landing on You," which ranked 15th in the cross-platform survey "Subscription Video on
Demand Service Viewership Ranking for March*". Netflix is considered to be the mostsuccessful SVOD service in promoting the image that "having a wide variety of original titles or
many exclusive titles".
*source: GEM Ranking Club (Survey period 2021/2/27-3/26)

Disney+ Makes a Big Leap, Battles with Amazon for 2nd Place
Disney+ is the top annual gainer in the survey services. In the May 2020 issue (surveyed atthe end of April of the same year), Disney+ was ranked 4th, but it has risen steadily and wasranked 2nd in the February 2021 issue (surveyed at the end of January of the same year). On
the other hand, Amazon Prime Video has also been increasing its value. In the April 2021
issue (surveyed at the end of March of the same year), it took second place, beating out
Disney+. Since the February issue, the gap between Amazon Prime Video and Disney+ has
been very close, and it is expected that they will continue to switch places.

Annual Increases of 2.0 pts or More are Disney+, TELASA, and Netflix.
During the period shown in the graph above (May 2020 to April 2021), the services that
increased by 2.0 pts or more were Disney+ (+4.2 pts), TELASA (+3.0 pts), and Netflix (+2.7pts). TELASA changed its service name from "Video Pass" to "TELASA" on April 7, 2020 andhas been steadily increasing its value since then.
*This press release is based on GEM Standard's report, “Brand Loyalty Survey for Subscription
Media Streaming Services in Japan”. It is a monthly tracking report which introduces 18subscription-based video-on-demand services. It contains a wide range of surveys like
“Awareness/usage”, “Potential for Acquiring New Users “, “Inflow and Outflow Analyses” andso on. We encourage you to use it as a source of information for proposals as well as tounderstand positioning and advertising effectiveness.
3

GEM Partners Inc.

Survey overview
Product name: Brand Loyalty Survey for Subscription Media Streaming Services in Japan
Sampling Method: Online Questionnaire sent by e-mailSurvey target: Males and Females living in Japan from ages 15 to 69
The number of respondents: around 10,000
Survey Date: conducted at the end of the previous month of each issue
Weighing of the figures: Composition ratios by sex and age group have been weighted so thatthey correspond to the population composition of Japan.

About GEM Partners inc.
GEM Partners Inc. launched in 2008 in Japan. The company provides data x digital marketing
services for the entertainment industry. 10+ years’ experience in providing the most trusted
and accurate predictive analysis of theatrical and home entertainment revenue, and digital
media execution services with unmatched marketing insights and analytical expertise in theentertainment industry.

Contact
GEM Partners Inc.
E-mail : info@gempartners.com

4

GEM Partners Inc.