Brand Loyalty Survey CATS ・ BIRDS ・ DOGS ・ PANDAfor Subscription MediaStreaming Services

Blu-ray InteRnet DVD Survey For the home entertainment industry.

To understand the impact of service policies regarding
subscription media streaming services, including strengthening
promotions and program lineups, by conducting a monthly

survey on the status of brand penetration, loyalty, brand image,and subscription and cancellation in such services.

To obtain suggestions about factors for enhancement andpromotion that effectively lead to the acquisition of new users,by analyzing the impact of brand image on intention to start

using a new service.

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Understanding the growth of The SVOD market and the positioning of their services

Brand Loyalty Survey for Subscription Media Streaming Services
Sample Chart - Brand
Penetration(Awareness/usage, Media
exposure and estimated no. ofmembers)

Purposes of This Survey◆ To understand the impact of corporate policies regarding subscription media
streaming services, including strengthening promotions and program lineups, byconducting a monthly survey on the status of brand penetration, loyalty, brandimage, and subscription and cancellation in such services.
◆ To obtain suggestions about factors for enhancement and promotion that
effectively lead to the acquisition of new users, by analyzing the impact of brandimage on intention to start using a new service.

Key Benefits of Buying the Report

Status ofBrand Penetration

Potential for
Acquiring New Users

Inflow andOutflow Analyses

Awareness/usage,
Reasons for Intention to
Status & Reasons ofMedia exposure
Start /Not Start
Subscription/
Estimated no. of members
Using New Service
Cancellation within 3 Months

Price

Annual subscription for Jan-Dec 2022 issue
1. Japanese Ver.（PDF）＋ Aggregate Calculation by Segment （Excel）¥2,640,000

The survey covered 17 services• ABEMA Premium• Disney+• Netflix• Amazon Prime Video• dTV• Paravi• Anime Hodai• FOD (FOD Premium)• Rakuten TV• Apple TV+• Hikari TV Video Service• TELASA• d Anime Store• Hulu• U-NEXT• DAZN• J:COM On Demand( Alphabetical Order )2022-03

Sample Chart - Positioning of
Brand Image by Service

2. Japanese Ver. （PDF） + English Ver. （PDF）＋ Aggregate Calculation by Segment （Excel）¥3,036,000※ All prices are tax included.
※ Subscriptions can be started during the term.
Please contact us for details..

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Definition of Index

2

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Sample Image

3

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Understanding the growth of The SVOD market and the positioning of their services

Brand Loyalty Survey for Subscription Media Streaming Services
Table of Contents【Survey Outline and Summary】(P.02)

Survey Outline

1-2. Status of Combination Use

Summary of This Month【Inflow and Outflow Analyses】(P.08)

1. Status of Subscription
1-2. Inflow Source of Subscriber

1-1. Awareness/usage, Media exposure and estimated no. of members

1-3. Services Provided by Inflow Source

1-2. Difference between this and previous month’s exposure
1-3. Top 5 Most-Watched Videos of the Month for Each Service’s Official YouTube Channel

1-4. Reasons for Subscription(P.67)

2. Status of Cancellation

1-4. Status of Utilization by Sex and by Age Group
1-5. Status of Utilization by Sex X Age Group

2-1. Status of Cancellation within 3 Months

1-6. Status of Utilization by Content Watched

2-2. Cancellation index this month

1-7. Status of Utilization by Method for Watching

2-3. Outflow Destination of Those Who Cancelled Service

2. Potential for Acquiring New Users(P.22)

2-1. Status of Intention to Start Using New Service
2-3. Reasons for Intention to Start Using New Service
2-5. Intention of Trial User to Continue Using(P.28)

3-1. Status of Brand Image in All Respondents
3-2. Status of Brand Image in Those Aware of Service
3-3. Influence of Brand Image on Intention to Start Using New Service
3-4. Positioning of Brand Image by Service
3-5. Positioning of Service by Brand Image4. Attributes of User
4-2. Composition Ratio by Content Watched
4-3. Composition Ratio by Method for Watching

2-5. Reasons for Cancellation(P.73)

1. Transition of Indexes

2-4. Reasons Not to Start Using New Service

4-1. Composition Ratio by Sex and Age Group

2-4. Services Provided by Outflow Destination【 Detailed Aggregated Data by Service 】

2-2. Overlap of Users Who Intend to Start Using Service

3. Brand Image(P.62)

1-1. Status of Subscription within 3 Months

1. Brand Penetration

2022-03(P.59)

1. User Loyalty
1-1. Intention of User to Continue Using

Definition of Index【Brand Analyses】【Loyalty Analyses】(P.55)

1-1. ABEMA Premium

1-10. Netflix

1-2. Amazon Prime Video

1-11. Paravi TV

1-3. Apple TV+

1-12. Rakuten TV

1-4. DAZN

1-13. U-NEXT

1-5. dTV

1-14. Anime Hodai

1-6. d Anime Store

1-15. Disney＋

1-7. FOD(FOD Premium)1-16. Hikari TV Video Service

1-8. Hulu

1-17. TELASA

1-9. J:COM On Demand

2. Aggregate Calculation by Segment

Excel Only

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Brand Loyalty Survey for Subscription Media Streaming Services

OutlineBrand Loyalty Survey for Subscription Media Streaming Services
Survey Method

Online Questionnaire sent by e-mailSurvey Target

Males and Females living in Japan from ages 15 to 69

Implementation Date

Number of Respondents

Published Date

The end of every month

A little under 10,000 /month

12 issues/ year (publishing 15th of every month)*In the case of Saturdays, Sundays and public holidays, it would be the following business day

Services Subject toThis Survey

ABEMA Premium / Amazon Prime Video / Anime Hodai / Apple TV+ / d Anime Store / DAZN / Disney+ / dTV /FOD (FOD Premium) / Hikari TV Video Service / Hulu / J:COM On Demand / Netflix / Paravi / Rakuten TV/ TELASA / U-NEXT

Deliverable Option

1. Japanese Ver. (PDF) & Aggregate Calculation by Segment (Excel)
2. Japanese Ver. (PDF) & English Ver. (PDF) & Aggregate Calculation by Segment (Excel)

Provided files

PDF (Report) , Excel (Aggregate Calculation by Segment)5

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Product and service overview

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Product and service
Tracking Report

Custom Marketing Research

Providing industry indexes and demand forecasts.

Providing insights from quantitative and qualitative
research to guide marketing strategy that maximizes
the value of entertainment brands.

For production companies, exhibitors, distributors
and marketing companies in the movie theater industry.

CATS

For all brand marketers in the entertainment industry.

DOGS
Demand & Opportunity Generating Survey

Cinema Analytical Tracking Survey

Digital Marketing

For the home entertainment industry.

BIRDS
Blu-ray InteRnet DVD Survey

Planning, executing and analyzing digital marketing forentertainment brands based on proprietary data andinsights.
For all brand marketers in the entertainment industry.

PANDA
Programmatic advertising AND Analytics

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For inquiries, please contact
GEM Partners Inc.
E-mail : info@gempartners.com

https://gem-standard.com/

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