2024
ENTRY PACK©

WORLD WINE AWARDSA GLOBAL BENCHMARKFOR WINE QUALITY

2024
Its 21st edition, Decanter World Wine Awards
has solidified its standing as the world’s largest
and most influential wine competition.
Internationally acclaimed for its rigorous
judging process, carried out by hundreds of theworld’s leading wine experts, DWWA results aretrusted globally by trade and consumers –and proudly promoted by.

UNRIVALLED

Global Reach
Aligned with, the world’s leading wine media brand, DWWA has the largest global reach of any winecompetition worldwide.
Medal winners benefit from the brand’s entire media ecosystem through digital, print and social in addition to
global events, partnerships and more.

2.1m+

Total monthly organic
reach across all channels

1.2m

Decanter.com monthly
global page views

700k+

Total social following@decanter @decanterawards

100+

Countries Decanter
engages with

DIGITAL

5k

Attendees to Decanter’s
global events

90k+

Total newsletter
subscribers

SOCIAL

Source Google Analytics 2023;
Print Circulation Records 2023.
Social Media Reach November 2023

THE EXPERTJudges
Decanter recruits hundreds of the world’s top wine experts to ensure your wines are judged by specialists in their field. Have yourwines evaluated by the most influential people in the wine world with a rigorous and international trusted judging process.

THE CO-CHAIRSSarah Jane Evans MW

Michael Hill Smith AM MW

Andrew Jefford

Ronan Sayburn MS

2024 REGIONAL CHAIRS (pictured above from left to right)
Poh Tiong Ch’ng | Huon Hooke | Justin Knock MW | Markus del Monego MW | Caroline Gilby MW | Simon J Woolf | Paz Levinson | Barbara Philip MW | Peter Richards MW
Dominique Vrigneau | Charles Curtis MW | Thierry Meyer | Justin Howard-Sneyd MW | Jim Budd | Rod Smith MW | Matt Walls | Terry Kandylis | Andy Howard MW
Anthony Rose | Michaela Morris | Stephen Brook | Michelle Cherutti-Kowal MW | Richard Baudains | Cameron Douglas MS | Richard Mayson | Sarah Ahmed | Fiona McDonald
Caro Maurer MW | Pedro Ballesteros Torres MW | Ferran Centelles | Beth Willard | Stefan Neumann MS | Simon Field MW | James Tidwell MS | Michael Garner
Learn moreTHE DWWA JUDGING PROCESS

1STAGETHE DWWA JUDGINGPROCESS FOR

TrustworthyResults
The success of Decanter
World Wine Awards rests on
its unique judging process
and world-class judging
panels, with wines evaluatedon a regional basis in
carefully organised flights
by country, region, colour,grape, style, vintage andprice point.

86-89
POINTS

A well-made, sound and satisfying
wine within its category.

90-94
POINTSA high-quality wine of excitement
and personality within its category.

95-96

BRONZE, SILVER &GOLD MEDALSIn the first round of judging,
Regional Chairs oversee theirrespective panels, settle anyscore discrepancies, andre-taste all Silver and Goldwinners for consistency.
Co-Chairs then re-taste allGold winners for final
endorsement. Silver winners
are therefore tasted twice andGold winners three times. Thisrigorous process ensures thateach wine is reviewed
thoroughly.

‘We have the information to
be able to evaluate the wine,
the price category in which it’sfound, the appellation, thepercentage of alcohol, theresidual sugar. All this info isvery valuable when you evaluate
the wine to understand where
it’s coming from and tounderstand if it’s typical andhas a sense of place.
I really like that we’re a panel offour people open to discussion
and arguing on some wines,
defending our views, andmaking it better, at the end ofthe day, for the end consumer.’- Élyse Lambert MS, judge

POINTSAn outstanding and memorable
wine within its category.

2PLATINUM

STAGE

97-100
POINTS

Learn more

3

In the second round of
judging, a panel consisting of
Co-Chairs and Regional
Chairs re-taste all the Goldwinners to guarantee
consistent quality, potentiallydowngrading some to Silver
and awarding Platinum
medals to the best wines.

BEST IN SHOW

STAGEBEST INSHOW

97-100
POINTS

The competition thenculminates in a final tastingof Platinum winners by theCo-Chairs where the ultimate
accolade of ‘Best in Show’ isgiven to the finest wines ofDWWA.

CATEGORISATION BY
PRICE BAND
Unique to the DWWA judging
process, price band is included
as a factor when judging
regionally to ensure wines arejudged against their peers, andquality awarded in relation to
price point.
- Price band A: up to £14.99 		
(value)- Price band B: £15 to £24.99- Price band C: £25 to £49.99- Price band D: £50 to £99.99- Price band E: £100+

1
WHY
ENTER
DWWA

Have your wines tasted by the world’s top wine experts and regional
specialists who understand the typical factors of a region.

2

Benchmark your wines in regional and international contexts forobjective, trustworthy feedback.

3

Benefit from Decanter’s unrivalled media reach withendorsement and extensive promotion of medal winners.

4

Have your award-winning wines promoted byDecanter, free of charge, at international events,
trade fairs and partnerships.

5

For producers seeking distribution in the UK:
Opportunity to have your wines listed on thenew DWWA Market Guide – a buying guide forbuyers, importers and distributors in the UK tolist and sell your award-winning wines.

A MEDAL WITH

International Impact
Winning a medal at DWWA is a trusted mark of approval for consumers and buyers internationallyand has proven to help producers achieve their goals regionally, nationally and on a global scale.

INCREASE
WINE SALESBENCHMARK QUALITY
INTERNATIONALLYSECURE DISTRIBUTION
IN NEW MARKETSREACH NEW
AUDIENCES

EXPAND MARKETINGOPPORTUNITIESIMPROVE BRAND
AWARENESSOPPORTUNITIES FOR

DWWA medal winners
Alongside our own campaigns across all of Decanter’s platforms, and in addition to work with a dedicated, international PR partner –providing a PR value of £6.2m and global reach to millions, encouraging consumers to try and buy DWWA-winning wines – we offer
even more ways to get your results in front of a global audience.

Advertise your resultswith Decanter

Aligned with the world’s leading wine media
brand, DWWA winners can promote results inDecanter magazine, online and on Decanter’ssocial media channels for maximum coverage.
See media pack

Have your awarded
wines showcased atinternational trade
fairs and events

Elevate your marketingstrategy

LONDONNYC
SINGAPORE

Decanter proudly promotes medal-winningwines globally at Decanter Fine Wine
Encounters, major trade shows, events andwith leading retailers. Qualifying medal
winners are invited to participate, free ofcharge, to these global activations
throughout the year.

Medal winners have access to free marketing
tools on the DWWA media centre, including
digital medal artwork, templates, certificates& press releases. Proven to influence buying
decisions, DWWA medal stickers are alsoavailable for winners to purchase.
Shop medal stickers

DWWA 2024

UK Market Guide
NEW Exclusively for DWWA 2024 medal
winners, and in response to entrant
feedback, Decanter has introduced theDWWA UK Market Guide – a buying guidefor buyers, importers and distributors in the
UK to list and sell award-winning wines not
yet available in the UK market.

MEET YOUR POTENTIAL BUYERS
Buyers who will receive the UK Market Guide include:
Matt Smith
Buying Director,
Naked Wines

Pierre Mansour
Director of Wine,
The Wine Society

JeremyLithgow MW
Head of Wine,
Amathus Drinks

Stefan Kobald
Head Sommelier,
The Social
Company

Freddie Cobb
Head of Drinks,
Vagabond Wines

MaggieMacpherson
Group Buyer,
Jeroboams

Beans Boughton
MW Buyer,
Alliance Wine

Mags Janjo
Buyer & Owner,
MJ Wine Cellars

HOW IT WORKS?
After 2024 results are announced, all medal-winningwines are eligible to register to have their awarded
wines listed on the UK Market Guide.
This Guide will include key information buyers in theUK need to make informed decisions on new winelistings, including:• Wine details, DWWA score and tasting note
• Ex-cellar pricing• Production volume, winery size, full range details,certifications• Contact details, website and more
Decanter will share this one-stop-shop guide with
its network of leading buyers, distributors andimporters in the UK as recommended wines toadd to their portfolios, facilitating producer-buyer
conversations.

£55 per wine entry(+20% VAT if applicable)

For more information, please register interest during the DWWA entry process.

Beth Willard
Independent
Consultant

Regine Lee MWManaging Director,
Indigo Wine

Joseph Arthur
Senior WineBuyer,
Marks & Spencer

Nadia WilliamsonBuyer,
Majestic Wine

Beverly
Tabbron MWBuyer, Hallgarten& Novum

FedericoMocciaHead Sommelier,
67 Pall Mall

Having your awardwinning wines listedon the Market Guide
is a cost-effective way
to get your wines infront of the rightbuying audience.
Reserved for DWWA
medal-winning wines
seeking distribution
in the UK, this guideoffers entrants
outstanding exposurein the competitive UKmarket. With wines
coming recommended
by Decanter, being
on the Market Guide
offers greater chanceof getting your wines
represented in the UK.

WHAT OUR

Entrants say‘To win a DWWA medal isa very strong impact for
selling our wines. The medal
helps convince our clientsthat we offer good quality.’‘Our winning wines achieve
more and better visibility
and there is an added profit
to our winery’s reputation
overall. ‘‘Buyers have limited reading
time and endorsements
such as a DWWA Gold or
Silver medal really makes animpact in a crowded market.’- Reh Kendermann, Germany- Estate Argyros, Greece- Urlar, New Zealand‘We will definitely enter
DWWA again. We like tobenchmark our wines
against the wider wine
community.

‘It’s good to have acomparison point withwines from around theworld and ensure the pathtaken is the right one tofollow.

‘Winning an award
generates great impact.
Our wines are even more
recognized and requested
in the different markets
worldwide.

Winning medals can bringus more into the attentionof a wider circle ofcustomers.’

This is a great opportunity
for all the wines in the world
to compete honestly,correctly and fairly.’- Kněží Hora, Czech Republic- San Pedro, Chile

Also a lot of consumers arestill making purchasing
decisions based on Awards
and medals when buying
outside their comfort zone.’- Palliser Estate, New ZealandMORE OPTIONS THAN EVER BEFORE

Shipping your wine samples
CONSOLIDATED SHIPPING*Recommended
Ship to the nearest depot in your country and we’llorganise group delivery to the UK.
£59 per wine entry
Delivery deadline: 1 March 2024
CONSOLIDATED SHIPPING DEPOTS IN:
Australia
Austria
BrazilCanadaChile
Croatia
FranceGermany

GreeceHungaryItaly
Japan
Macedonia
New ZealandPortugal
Romania

SerbiaSlovenia
South Africa
Spain
Switzerland
USA

Learn more

MORE OPTIONSDIRECT DELIVERY
Organise delivery of your wines directly
to our UK warehouse.
Delivery deadline: 15 March 2024
Learn more

FAIR DROP-OFF*Recommended
Drop your wine samples off at Decanter’s standat Wine Paris or ProWein and we will arrange
customs paperwork and shipping to the UK for you.
£32 per wine entry
Wine Paris registration deadline: 2 February 2024
NEW ProWein registration deadline: 28 February 2024
Learn more

EXHIBITOR GROUP
DELIVERYGroup samples for London events with your
DWWA samples and we’ll take them to ourUK warehouse, free of change.
Decanter Italy Experience: 24 February 2024
The Big Fortified Tasting: 23 April 2024
Learn more

DWWA 2024

Dates and prices£170 per wine entry(+20% VAT if applicable)

Payment options• Payment by debit or credit card: £170 per wine
• Payment by bank transfer *surcharges per order, not wine:£170 per wine + £15 surcharge*€204 per wine + €18 surcharge*$225 per wine + $20 surcharge*

1 NOVEMBER ENTRIES OPEN
Depots open for consolidated & direct shipping
2 FEBRUARY
Registration deadline for sample drop-off
at Wine Paris
28 FEBRUARY
Registration deadline for sample drop-off
at ProWein

Accepted formats | 4 bottles per entry*

1 MARCH
Consolidated shipping delivery deadline• 75cl bottles, with exception of sweet & fortified wines which may
be 25cl, 37.5cl, or 50cl bottles

15 MARCH 2024 ENTRY DEADLINE
Payment and direct delivery deadline• 1.5ltr magnums (Champagne only)• Alternative packaging: can, bag-in-box, Tetra Pak, pouch, carton, 				paper and PET bottles*See our rules of entry for more details

DWWA 2024 JUDGING & RESULTS
6-18 MAY
DWWA 2024 judging weeks
19 JUNE
Results announced on Decanter.com

ENTER NOW

enter.decanter.com

4 SEPTEMBERDWWA 2024 magazine on sale

DECANTER AWARDS TEAM

Contact us

ENTER NOW
Dates & prices
Shipping options
Rules of entryJudges
DWWA FAQs

General enquiries
awards@decanter.com

Account managers
Michela Nassiz
Italymichela.nassiz@decanter.com+44 (0) 7773 818784
Laura Bianco
Spainlaura.bianco@decanter.com+44 (0) 7506 280979
Rupert Owen
USA and Canada
rupert.owen@decanter.com+44 (0) 7931 454376

enter.decanter.com@decanterawards

Gabriela Colotto
France, South Africa, UK, Cyprus,
Germany, Greece, Israel, Jordan,Slovenia, Turkey, Switzerland, Albania
gabriela.colotto@decanter.com+44 (0) 7752 780712
Ana Chirila
Algeria, Andorra, Armenia, Azerbaijan, Belgium,Bosnia - Herzegovina, Bulgaria, Georgia, Kosovo,Lebanon, Luxembourg, Malta, Montenegro,
Morocco, Netherlands, North Macedonia, Poland,
Slovakia, Sweden, Ukraine
ana.chirila@decanter.com+44 (0) 7971 923326

Cesar Soler
Central & South America, Austria, Portugal,
Moldova, Serbia, Czech Republic, Romania,Croatia, Hungary
cesar.soler@decanter.com+44 (0) 7929 364609
Stephanie Duboudin
Australia, New Zealand, India, Japan,
Kazakhstan, Taiwan, Thailand, Vietnam
stephanie@foodandwineinsights.com.au
Sarah ShenChinasarah.shen@winechina.com