September 9, 2010
Japan TRIZ Society
6th TRIZ Symposium
at Kanagawa Instituteof Technology

Using
Using TRIZ
TRIZ forfor intellectual
intellectual properties
properties andand its
its practicepractice

Patbrain corporation, JapanCEO

Toshimitsu Kataoka

English Translation : Kyoko Miyashita and Kazushi Tsuwako

Biography
Born Sendai city, Miyagi
Graduated Tokai University, Research Institute of Electrical Communication
Tohoku University. Entered Anritsu Corporation
While worked as an engineer for 8 years contributing to various development
such as Yellow 100-yen pay phone, became interested in creativity development(i.g. equivalent transformation theory, KJ method, and NM method) that boughta book, “発明発想入門”written by Genrikh Saulovich Altshuller
After transferred to patent division in charge of intellectual property, dedicated topatent search, trained staff, filed patent application, obtained patent, handled
dispute, and introduced TRIZ to the company; furthermore, contributed to obtainpatent for various global inventions such as NC turret punch press, telephone cardwith a magnetic string, mobile phone for rental service, super black membrane.
In 2007, found Patbrain corporation, an intellectual asset consulting company
providing patent search, ideas, and licensing support.
Publication: 「ソフト化時代の知的財産戦略ノウハウ」 （The Nikkan Kogyo Shimbun Co.）
「絶妙なネーミングは金になる」①②

collectively written （Jitsugyo No Nippon Co.）

③

④

⑧

AgendaCase study
II. Sequential
strategy

III. Cumulative
strategy

I. Time has come where strategist,
schemer, and connoisseur are neededNotice sooner the better
3 levels of issue③ Overt② Semi-Overt① Covert
The sooner to detect an issue,
the easier to take measures!

Publications indicating creativity and prosperity (1960 – 1998)

G. S. Altshuller wrote “発明発想入門”, introducing resolution algorithm (ARIZ-68) for
ideal machine, system (technical) contradiction, and invention issues.

Publications regarding intellectual property
introduced TRIZ

Publications regarding intellectual property
issues of 2004 and later

Japan is now in profound transition stage of a half century
Japanese companies may face withdrawal from the market
when mass marketing
Neither quality nor quantity of patent contributes to acquire market shareDVD
playerLC Panel
DRAM memory

Vehicle navigation
systemSolar
power
generation
panel

Structural problem underlies
Japanese manufacturing industry“International standardization and intellectual property” written by K. Ogawa Prof Tokyo Univ.
（Reprinted from http://www.kantei.go.jp/jp/singi/titeki2/tyousakai/kyousouryoku/dai3/siryou3.pdf）

Analysis and recommendation by Mr. Senoo and Mr. Ogawa,Tokyo University professors• Japanese automobile industry is in the greatest crisis: may collapse in 15 years!
• Why Intel survived?
Japanese semiconductor LSI companies coalition: No. of patent is approx. 10,000
Operating loss in 2009 is approx. ¥490B
Intel: No. of patent is approx. 320 Operating profit in 1st quarter of 2009 is approx. ¥64B

①Patent is powerful leverage?
②Zhu Ge Kong Ming, a genius schemer exists in the modern world?
⇒ Trinity management, business, R&D, and intellectual property strategies
Quoted from a book written by Kenichiro Senoo : 「技術力で勝る日本が、なぜ事業で負けるのか画期的な新製品が惨敗する理由」

Intellectual property barely contributed to maintain company’s competitive edge

⇒ Intellectual property management is to weigh heavily on IP usage, noton volume or quality
Quoted from Koichi Ogawa, Prof. Tokyo Univ. “International standardization and intellectual property”(reprinted from http://www.kantei.go.jp/jp/singi/titeki2/tyousakai/kyousouryoku/dai3/siryou3.pdf)

Recommendations made in the 2nd TRIZ symposium (2006)
17: Another dimension

Use TRIZ as an intellectual strategy tool

7. Nesting, 1. Segmentation, 19.Cycle

5 keys to survive intellectual competition

Win with intellectual property

Use TRIZ as a strategy tool
for the trinity management

3: Focal nature, 10: Wedge servo (victory goes to the swiftest)
Intellectual property power: power to legally monopolizea specific field with just a single patentIntellectual
property power

Summary : Utilize TRIZ to maximize company value
Management
issueIntellectual
property issue

Technical
issue

Concern change of intellectual property activity and decay of TRIZ
activity in intellectual property division, Alert people!

What is “strategy”?
← Conceptual size →Abstract
PolicyGrand strategy: Allocation (distribution) and usage of resources

Military strategy: Intellectual property, information, organization

Operation: Working method, when and how
Tactics: Approach, tool usage

Concrete

We tend to focus on thisPsychological inertia!

Vision view of life, historical view

Technique: Tool, technique

Based on “Military strategy: A general theory of power control”, Joseph Caldwell Wylie

Underlying cause of failure : Sequential strategy
oriented and disvalue on cumulative strategy
Like WW2, disdain for defeat cumulative strategy was the cause of defeat?
Invisible

Visible
ness
i
s
u
B
pse
a
l
l
o
at, C
e
f
e
D

Yin

Yang
Sequential
strategy

Cumu
lat
strate ivegyPrioritize actuality
Prioritize formal
over implicit
knowledge, figure,knowledge, creation,and visualizationand ideal“ Intellectual property which can only exist with inventions” isunrecognized. Creation and invention activities are considered lessserious ? => Practice of inventor’s suite.

Trinity management of business, R&D, and intellectual
property strategies
Business strategy
Business connoisseur

Original text of battle
plan thought, “ 兵 法 七
書” is original text ofdialectic(foreseeing)

Sense ofintellectual
propertyIntellectual property
Connoisseur
strategyIntellectual property
connoisseur(foreseeing)

R&D strategy
Technology
connoisseur(foreseeing)

Exercise wisdom to come up with ways to strengthen business.

Leverage TRIZ as a common language for strategy andproblem resolution
Business strategy(management +tactics)

TRIZ is dialectic process
for invention

Technology progress should
conform to dialectic process,same as other developments.
G. S. Altshuller

Problem resolution
Common language
Intellectual
property strategy(legislation +contract + tactics)

ＴＲＩＺ

R&D strategy(technology + tactics)⇒ Look into the past to learn present with laws of evolution
and determine today’s strategy with forecasting future.

Notice on using TRIZ
TRIZ information in Japanese is quite limited.
Base of TRIZ is dialectic process.
Basic idea of dialectic process is eastern thought.
Eastern thought is written on Japanese DNA.

Yin

Yang

Compass is dialectic process.

Map
TRIZ is like an unfinished map
which is constantly revised.

If we get lost though using a map, use the compass!

Activities integrating intellectual property and TRIZ
TRIZ activities at Smips Patent Strategy Engineering Subcommittee(from 2003)

From
http://www.patentisland.com/Patent_Strategy_Engineering/Result.html

What is patent strategy?
Patent strategy : A force to win patent shootout
特許パワーInformation
情報パワー Organization
Patent
power
power
power

Patent strategy[A just cause]
Purpose which isfirm enough tomotivateovercoming various
hurdles while
utilizing patent anda will of achieving
the goal.

・Scope of patent license and market volume
・Detectability of patent invention violation
・Number of patent and its term・Technology contents and understandability of patent term
・Detectability of competitor’s violation (collection andanalysis ability for competitors’ products)
・Investigative and analytical skills for known art
・Litigation and negotiating abilities
・Patent information management system of own
company and competitors (accessibility to patent contents)
・Morale, knowledge, and competence of the division utilizing
patent・Social status of the division utilizing patent
・Decision-making system and budget securement status on
using patent
・Strong cooperation system between other divisions and theone utilizing patent
・Reputation for fighting potential of the division (indirect
force)⇒ Plan a business strategy in view of patent strategy
and utilize intellectual property to contribute to a business!

Improvement of claim drafting ability is fount of patent strategy advancement[Current claim]

Length from 1st to 7th component ：31、36、33、35、36、94、94、
No. of component ：7
No. of isolated component ：2
Max. length of component name ：3
Max length of component ：94
No. of component group ：1
Exceeded No. of component ：－4
Exceeded component length ：－8
Inappropriateness of reference relationship：－20
Total points are 68
Total case component ：１７
Issues in sentence structure: “There are 2 isolated
component (a component which has no reference
relationship with other components)”[Claim after focusing on case component]

Length from 1st to 5th component ：20、28、

32、55、55
No. of component ：5
No. of isolated component ：0
Max. length of component name ：55
Component with no reference relationship ：1
Total points ：99
Total case component ：７

Improvement of claim
quality and its
visualization

Patent claim limitation and its strategic use
The more case component increases, the more patent grant rate rises.
= Patent is obtainable just to limit patent claim scope.

半導体プロセス特許率～
45

Grant rate of semiconductor
process

～ 44
40

～ 39
35

～ 34
30

～ 29
25

ソフト特許率～ 24
20

Grant rate ofsoftware～ 1915

光通信特許率～ 14
10Grant rate of opticalcommunication

～
5 9

～
0 4

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

Grammarcase
格成分数

Provided by Hajime Yasuhiko, a lawyer at Minoru International Patent OfficeWhat is specific nonbinding target for obtaining patent?
What is a guideline for patent to be granted?
Difficult for engineers to understand.
n
st i
e
r
nte Act!
ifkont
Lac PatetheNovelty (Patent Act, Article 29, paragraph 1)
・Inventions that were publicly known (official notice)・Inventions that were publicly worked (official service)
・Inventions that were described in a distributed publication(disclosed in a publication)
・Inventions that were made publicly available through an electric
telecommunication line

Inventive step (Patent Act, Article 29, paragraph 2)
Where, prior to the filing of the patent application, a person ordinarily
skilled in the art of the invention would have been able to easily makethe invention based on an invention prescribed in any of the items of
the preceding paragraph, a patent shall not be granted for such an
invention notwithstanding the preceding paragraph.

Judgment criteria of inventive step by the Patent
Agency screening standard
Consider what a skilled person in the specific field would
do, and judge logically whether the skilled person could
easily reach the idea of the invention described in the claim.
– Choose the inventions which are most suitable asreferences– Extract the coincidences and differences between them
– If the application invention is logically derivable, then it
will be rejected– If the application invention is not logically derivable, thenit will be accepted as 'Non-obvious'
Discerning skill is essential!

TRIZ: Think with levels of inventions !
Engineers want to know the targets tochallenge patent acquisition!

Level of inventions
５th
Invention of totally new system
４th
３rd
２nd
１st

Creation of new system

Fundamental reformation of conventional system
Resolution ofcontradiction directly
Improved version of conventional system
relates to obtainment ofpatent !!
Countermeasure for designRes
co olutnitr
ad on of
i
c
t
i on

Countermeasure for design (moderate trouble)
Countermeasure for design (mild trouble)
Countermeasure for design (careless mistake)

Patent application process can be largely externalized by using objective criteria,
elimination of technical contradiction for invention.
G. S. Altshuller

Common sense and nonsense of forecasting patent acquisition
Public’scommonsense

Available
AvailableNotavailableNotavailable

Level of invention in Patent Agency
screening standard (relative
comparison to conventional
technology)

Level of
Invention
in TRIZ

EasiertoobtainpatentResolution of contradiction andanatomy issues, Clarifying
difficulty
Killing two or more birds with one
stone. Hop, step, and jump.

Level ５Harder toobtainpatentInvention with the simplicity ofColumbus’ egg. Motivation,
objective, and functionality/a partof composition is different.

Level ２

Motivation, objective/issues, functionality,
and composition are the same or similar

Level -１

Simply design change

Level -２

Replacement with equivalent

Level -３

Optimization of value range

Level -４

Selection of optimal material

Level -５

Level ４
Level ３

Level １

Good opportunity for intellectual property’s
connoisseur to show his/her skill.

PossibilityofobtainingpatentAvailability of obtaining patent is influenced by essential quality of invention whether it is indicatedin the patent specification in accordance with objective standard, “removal of contradiction”.

Intellectual property’s connoisseur is a mentor toinventors and management executives
Guide them toward a path to patent acquisition and invention brush up!
Status of resolving contradiction

Levels of invention

Patent’s obtainable level

Patent’s obtainable gray area

Inhomogeneous degree ofcombination technology

Use “antilogy and antinomy” as keywords to analyze trend ofpatent application (1)No. of application: 1,643pcs.

No. of current valid application: 348pcs

Why the volume is decreasing?

Search and Analysis by FOCUST-J, WISDOMAIN, IncProgress after submitting patent application with “antilogy
and antinomy” as keywords (2)No. of application:
1,643pcs.

No. of current valid
application: 348pcs.

Situation of U.S. patent application with “contradiction” as a keyword

Situation of China patent application with “contradiction” as a keyword

Situation of Korean patent application with “contradiction” as a keyword

Why are there not many applications with “contradict”
and “antinomy” keywords?

Hard to figure a guideline for patent
Why US.＞China/Korea? No use maintaining application volume.
Give-up: Because management executive, superior,or colleague says so?
Real intention: Troublesome to convince them?

Judged based on risk management viewpoint!

Kataoka’s TRIZ practice and patent acquisition
Registered datePatent number
Duration up to patentacquisition

Topic,
announcement

Discussion

Position

Coin Discriminating Apparatus

World’s best selection
accuracy Appeared in
British journal

Symmetry principle、
Feedback, self

Inventor

Remaining Pin Detecting …

World first auto scorer

Separation principle、
Local quality principle

Inventor

Obtained a patent for NC turret punch press
Patent negotiation“Turret punch press’ punching processing”

Battle over patent acquisition for 20
years, Huge amount of royalty
revenue, and president award, 2nd
TRIZ symposium

Physical contradiction、
Resolution, asymmetry,technological evolution,
Mono, bi-, poly

Intellectual
property

Obtained a patent for public telephonewith magnetic card
“Magnetic card and its usage”

Cumulative sales is ¥3T,
Succeeding IC card business is
Suspended 2nd TRIZ symposium

Asymmetry principle,
Local quality principle,
Partial or excessive
actions principle,
Segmentation principleIntellectual
property

Name, objective, and usage ofthe invention① 1973/7/31
1971/10/06

US 3749220② 1974/04/16
1972/01/31

US 3804408③ 1992/12/24
1975/05/28

1721502④ 1997/06/20＊ 1981/01/28

2664890⑤ 1993/05/28＊ 1985/06/28

1762896acquisition 18 years

Obtained a patent for measure forphone line liberalization: “ACR/LCR
device” License negotiation

Record-low price, Basic patent on
ACR/LCR devices, Ahead ofSoftbank’s NCC box

Preliminary action, Local
quality principle,
Segmentation principle,
Merging principleIntellectual
property⑥ 2000/03/24
1989/07/28

3046997

Obtained of rental cellular phone right

Basic patent on prepaid cellphone

Acquisition preliminary
action,Inventor⑦☆ 2000/12/28

Patent 2002202246 and9 others

Supported gas cell development
Obtained its right
Announcement of result of introducing
TRIZ to the company

IM and TRIZ symposium
presentations
Introducing TRIZ website

Curvature increase
principle、Asymmetry,split, preliminary action,

Intellectual
property⑧ 2007/07/13☆ 2003/04/16

3984971

Supported black membrane
Development Obtained its right“Black particle and optical absorberwith it” and others

Fiber-optic technology
standard, The Guinness
Book of Records certification

Localized principle、
Nested doll principle,
Curvature increase
principle

Intellectual
property

Resolved issues disaster evacuation
Site Obtained a patent for“multifunctional structure material”

Generation of TRIZ ideas anddocumentation of cases for
obtaining patent, 4th TRIZ
symposium

Composite materials
principle, Segmentation
principle

Inventor⑨ 2008/03/21☆ 2002/03/26

acquisition 2 years

acquisition 2 years

acquisition 7 years

acquisition 16 years

acquisition 1 year

acquisition 4 years

4096591acquisition 6 years

Inventor

Patent acquisition by TRIZ!
How to express a non‐logical explanation?
Point out divisive factors and spot contradictions to show difficulty.

What is difficulty? → Do not use abstract words such as convenient, lowcost, small, performance, or durable. Need to State substantial reason
and logicality.

・Contradiction resolving ・Adversary relationship・Distinguished function effect・Different solution principle (inventive principle) from reference.
・Different technological evolution trend from reference.

TRIZ fosters foresight, prediction skill, creativity, and insight (notice).
Citation analysis of Calling card for public card phone

Basic patent acquisition

Citation analysis of rental cellular phone

Basic patent acquisition

Citation analysis of 回線自動選択型電話装置
Analysis of multifunctional structured material

Basic patent acquisition

Common counter-argumentative reasons
found in many references

TRIZ is usable for extraction of invention essence
The high level idea such as card reader
created during the invention was high intechnological degree of difficulty that its
patent application was carefully examined.
During the consideration, the idea,
combination of numerical sequence(showing amount of money left in the card)and holes was not value enough for patent,
it may worth just an utility model.

Patent No. 2664890
Case of “magnetic
card and its usage”

Objective: consistent hole position
regardless of card size or remained
amount of money.

Magnetic phone card invented in 1981

Common sense: Patent is not granted to mathematical method andmathematical formula, This invention falls into that category.
It’s a nonsense to put out effort into such invention.

VS
Preposterous idea: This invention is wonderful. Let’s apply for patent!

Which one do you choose?

Belief that the invention is useful for the businesskept me going for 16 years, till granting of patent.
実公平1－40699
Scope of utility model registrationclaim
A card for public telephone with magnetic
card consists of magnetic part which
records information of frequency used andfrequency magnitude displayed by a punchhole which is made when the information of
frequency becomes less or larger than thespecified value. The card is characterized byrelation with remaining value and indication
font size. When remaining value is larger
than the information of frequency used, thedifference is displayed in large font. As
remaining value is used, the difference isdisplayed in smaller font.

The idea of magnetic card was first registered asutility model right with the claim on the left. However,I learned and was aghast that the text “card for
public telephone with magnetic card” in the claim
made difficult to obtain patent even though “carddisplay method of this invention can be diverted tobus’ commutation ticket an d others” was indicatedin the context.
With such objection, I decided to file a divisional
application and apply patent again. My will to getpatent and my belief that the invention definitely
serves a useful purpose in the business moved coapplicant to support me.
Because of my unshakable faith toward the invention,
I did not yield to advice from superior andcolleagues that I should stop fight a losing battle.
However I did not give in and was able to obtainpatent after 16 years. I achieved my dream.

Utilizing TRIZ for resolution of non-technicaland legal issue problems
Improve: Loss of information (for making the rights profitable)

Improvement: Motionless object area

Worsen: Harmful Emissions (risks of being blocked by others)

Worsen: Operability

7. Nesting, 1. Segmentation,
13. The Other Way Round, 21. Skipping,
35. Parameter Change＋

10: Prior action,
4: Asymmetry,
24: Intermediary, 25: Self-service,
26: Copying,
16: AboutDivisional application: (use of segmentation principle)

Supporting the preparation for claim drafting
consideration at divisional application
・Multi-screen method (broader and narrower concepts)

Vending
machines

Publictelephones

Methods ofprocessing
value
information

Prepaidcard

Prepaidcard forpublictelephones

Magnetic
card

Deletion ofsegmented
regionPrintednumerical
sequence
Punchedholes

Printednumbers
including 0
Return of thecard

・Function diagram (product analysis)
・Inventive principles (resolved issues and solution
principle)
・Resolution of contradictions (proof of non-obviousness)

Multi-screen method

Consumers should understand essence of
the invention! (business strategy)
Why did IC card type public telephone receive unfavorable
criticism?
Subsequent IC card made its debut with great hopes
and various functionalities such as security measure.
However, there was a flaw that remaining value wasdisplayed only with IC card type public telephone.
Moreover, such inconvenience grew intolerable sincenumber of installed IC card type public phone was notmany that the phone was removed from Japan before
March, 2006.
This indicates the idea of using a hole to show
remaining value is brilliant and proves all the
dedication and passion poured into it was not
fruitless effort (was worthwhile).

Numerical sequence and holes
should have been kept!

Tens of billions of yen investment was wasted!

LCR patent which pulls back Son,
CEO of Softbank Capital from the brink!
Mr. Son practices trinity management which is business, R&D, andintellectual property strategies without losing business opportunities.
After recovered from illness, he almost went bankrupt due to ¥10B debt
but he cleared the debt by LCR invention and he made further leap tocreate basis of today’s business.
Mr. Son and Mr. Ohkubo together made large profit by “NCC Box”
Both Forval Corporation and Softbank Corp. evolved to 10 billion yen
enterprises.

From http://www.forval.co.jp/

Mr. Son’s vigorous activity of invention (filed 138 pplications.)

Anritsu Corporation obtained a basic patent on LCR!
It’s instantly noticeable by citation analysis.

Anritsu’s application for LCR

Softbank’s
application
for LCR

Softbank’s application

Anritsu’s application
Daini Denden Inc’s application

Which patent claim is larger? Why is that?
[Patent No.] 1762896 Applied on Jun. 28th, 1985
[Invention] ACR terminal[Inventor]

Ryouichi Kamashita, Isao Yamaoka [Patent owner] Anritsu[Patent No.] 2673231 Applied on Nov. 26th, 1986
[Invention] Selection number auto dialing device fortelecommunication network[Inventor][Patent claim]

ACR terminal equipped signal delivery means whichadds dial unit, dial signal memorizing means, usage fee memorizing
means with usage fee table, dial number identification means which
distinguish area code, usage fee searching means which retrieve datafrom the usage fee table, telecommunication network selection means
which selects low cost communication line, identification number
readout number means which reads the number from the identification
number memorizing means, andread identification number to top of dial signal sequence and sends tocommunication line.

[Patent No.] 2727323 Applied on Apr. 26th, 1988
[Invention] LCR adapter[Inventor]

Masayoshi Son[Patent owner][Patent claim]
It is Selection number auto dialing device for telecommunication
network. 1st memory means storing area code, 2nd memory means
storing selection signal from the telephone, and hooked off .
Judgment means which judges if the area code of selected signals
conforms with the information of the 1st memory means, and the casethese are matched. The means to store an identifying signal to the 2nd
memory means by adding the signal to the selection number, andcalling means based on the information in the 2nd memory means.
then put the phone off the hook again if timeout signal is input before
calling. it is Selection number auto dialing device fortelecommunication network featuring recall means based on theinformation in the 2nd memory means.

Misyumasa Kishimine, Sanshiro Hukada[Patent owner] Daini Denden[Patent claim] With LCR adapter which selects the lowest cost trunk
circuit, rank trunk circuits of various telephone service companies fromthe lowest cost and store 1 carrier selecting information table to memory.
When there is an unusable carrier or it is encountered due tounconnected carrier, switching equipment trouble, or congestion,
Reformat the carrier selecting information table. It is LCR adapter which
is characterized by trunk circuit selection.

Softbank

Strategy is different fromthe one for patentacquisition and patent
infringement negotiation!

Patent strategy

What was Anritsu Corporation’s strategy?
[Business strategy]

application
Little collective will power

Anritsu Corporation had a business under NTT at that time seeking departure from dependence on NTT anddealing with NCC. Moreover its business was on a learning curve with having measurement device field as amain business development. There was no business plan to manufacture and sell LCR.
・Providing intellectual property rights to carrier such as NCC (customer) is unacceptable.
・The above is acceptable if submitting sales letter to LCR manufacturer to negotiate about license.
・LCR manufacturer requests carrier for arbitration ⇒ Carrier pressures board members and the negotiation
was abandoned.

[R&D strategy]・There is no development project for ACR/LCR devices.
・There is no technical capability to grasp infringement item structure.
・Later ACR/LCR devices is built into a digital PBX.
・Lack of budget and technical knowledge for reverse engineering off the shelf telephone device⇒ insufficient evidence.

[Intellectual strategy]・Corresponding to revisions of the laws, preparing for patent acquisition, and promoting the acquisition.
・Sending a sales literature to LCR manufacturer after the patent is approved.
・Development division’s response to reverse engineering request was muted that negotiation to the dept.
was broke off.
Patent strategy = (Strength of patent right) x (Violation detectability) x (Litigation ability + Negotiating ability)⇒ Unskilled

Trinity management of business, technology, and intellectual property strategies is
Learn from a schemer, Masayoshi Son President of Soft Bank corp.
Background of NCC box development and negotiation
e
For

tin
s
a
c

g!

[Business strategy]
Motivation ⇒ idea to repay ¥10B debt
・See liberalization of telecommunication line as an opportunity.・Downside of NTT (Daini

Denden Inc., Japan Telecom Co. Ltd., and Teleway Japan) is product promotion.
iceto- Difficult to calculate which company’s price is the lowest.
N
es?
u
s
- Troublesome to provide 4 digit number of selected line to phone numbers.
is・ Improvement of those soft spots might be a business chance! Business alliance of Softbank
Corp. and Shinnihonkouhan Corp. ⇒ Merging principle 5・ Business model construction, free distribution of NCC Box.
⇒ Preliminary counteraction principle (free)

tin
s
a
c

g!

e
[R&D strategy]For・Development issues: Operability ・Actualization of auto selection idea for lowest price phone line.
・TRIZ reference: Preliminary action principle 10 (creating price table),
Local quality principle 3 (detecting top of phone number and selecting the lowest price),
Merging principle 5 (line number + phone number).
・Operation sequence: Phone number input ⇒ Fee calculation ⇒ Lowest price phone line search⇒ Line selection ⇒ 4 digit line number onto top of phone number ⇒ Transmission of dial signal
・2 months and a half of quick turnaround (development – completion)

[ Intellectual property strategy ]• Invention concept ⇒ Contact to patent office ⇒ Patent search⇒ Immediately create a statement per se ⇒ Apply for patent
Continually apply patent on line selection field and ensure consistency :Conclusion of confidentiality agreement .
g！
n
i
e
ese
r
o
・Set up meeting with NCC: Conclusion of confidentiality agreementF
On Dec. 24, 1986, Brought NCC Box and visited Kazuo Inamori, chairman of Kyocera
Corporation and a owner of Daini Denden Inc.
Interview was conducted with Mr. Inamori and 20 other executives
VS Mr. Okubo (32) and Mr.Son (29).
Mr. Inamori’s condition: Purchasing 500Kpcs. For ¥2B ・Exclusive delivery
VS Mr. Okubo and Mr. Son : Selling to other companies & paying loyalty★ Within the day, a contract indicating adapter is sold only to NCC is signedg！
The next day : Claim for returning the contract.
Mr. Inamori : Upset but returned the contract.
nie⇒ NCC developed the same type of adapter
ese
r
o
F
⇒ Blessing in disguise principle 22
Mr.Okubo and Mr. Son : OEM Sales Contract was achieved with Japan Telecom、Made a sale by Japan Telecom.
⇒ Hundreds million yen as a royalty to Mr.Son Datanet, Mr.Okubo Shinnihonkouhan
With this case, Mr. Son become a tough negotiator.
Atsuo Inoue’s book, “Aim high! Masayoshi Son bio.”Strengthen cumulative strategy and retry!
・Never give up・Keep on going ・Consistency・Foreseeing
Business

Spirit,Belief,Courage,
Ideal,
Principle,
Creation,Independent
mindedness,

Sequential
strategy

Yin

Cumulative
strategyInvisible

Victory / Success

Inventor/Intellectual property
resource/Strategist/Connoisseur
Outstanding performance with TRIZ!

VisibleYang

Vision, Goal, Plan,
Visualization,
Numerical
conversion,
Measurement,
PDCA

Just 1 patent may worth 100K of patents.

Conclusion
Only when visible sequential strategy and invisible
cumulative strategy are balanced well, trinity management ofbusiness, R&D, and intellectual property strategies exerts
effect as a comprehensive strategy.
As it is in the saying, At the end of the day, men of arms on
the field determines war, the sum of devotion of each andevery one of intellectual property connoisseur in the field toimprove skill and its practice determines winning or losing in
the business world where just 1 patent may win over 1Mpcs
of patents.

There are so many problems piled up in the world.
People with TRIZ shoulder a mission to solve them!
Same as other developments, advance in technology also complies withdialectic way of thinking. TRIZ is dialectic process for invention.
Genrikh Saulovich Altshuller

The ultimate objective of an invention is toactualize the peace and well-being of mankind.

One for all, All for One.

Thank you very much for your kind attention.
We will have a group discussion regarding thispresentation. Please feel free to join us.
Where to Call

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Patbrain corporation,

Toshimitsu Kataoka

kataoka@patbrain.jp

http://www.patbrain.jp
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