NEWS RELEASE
March 21, 2024
Ryosuke Mori, President
LIFENET INSURANCE COMPANY(Securities Code: 7157, TSE Growth)Lifenet to Launch Dementia Insurance Product “be”
Supporting early detection and treatment of dementia and mild cognitive impairment
TOKYO, March 21, 2024 – LIFENET INSURANCE COMPANY (TSE Growth 7157, President
Ryosuke Mori, URL: https://ir.lifenet-seimei.co.jp/en/) announces it will launch Dementia Insurance“be” that supports payment related to early detection and treatment of dementia and mild cognitiveimpairment (hereafter, “MCI”) on April 1, 2024.
1. Background Behind the Development of “be”
In August 2022, Lifenet and Eisai Co., Ltd.(hereafter,“Eisai”) entered into a capital and businessalliance agreement to collaborate in dementia and other areas with the aim of helping reduce theburden of medical and nursing care for people living in Japan’s aging society and have been
considering new insurance products and services as a joint initiative.
For the early treatment of dementia, it is thought that detecting the disease in the stage of MCI isimportant. MCI is the stage just before dementia diagnosis, where cognitive function is somewhere
between the healthy and dementia states. Early detection and appropriate preventative measures
may prolong or restore the existing state or reduce the progression to dementia.
Although some measures including lifestyle changes and exercise are considered effective intreating MCI, with the approval of a new pharmaceutical treatment for some types of MCI and mild
dementia in 2023*1, medication may also become an option for early treatment. Pharmaceuticaltreatment is covered by public service, but it is important to be financial prepared as a certain amountof co-payment is required, including for tests and other expenses.
In light of these circumstances, Lifenet and Eisai co-developed a dementia insurance based on theconcept of early detection and treatment, by leveraging Eisai’s experience and network in drug
discovery and disease awareness activities in the field of dementia, which it has built up over many
years, and Lifenet's know-how and technologies cultivated in insurance products and related services.
2. Overview of “be”
Dementia Insurance “be” supports the early detection and treatment of dementia, increasing
treatment options by providing generous coverage from the MCI stage.
In addition, in order to detect dementia at an early stage, it is important for not only policyholders but
also their family members and others around them to pay attention to their brain health andunderstand the differences between age-related forgetfulness and cognitive decline leading todementia. At the same time as the launch of Dementia Insurance “be”, an official LINE accountBreNavi*2 focused on Eisai’s dementia-related content will be provided to support the prevention, earlydetection, and aftercare of dementia through the provision of information on brain health, a searchfunction for medical institutions, brain training games and brain-stimulating exercise content.

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NEWS RELEASE
3. Schedule(1) Date of the resolution of the Board of Directors：

March 21, 2024

(2) Date of the product launch：

April 1, 2024 (planned)

4. Future Prospects
Lifenet projects expenditures of around 234 million yen on this product development, including
system development. The initiative will have a minor impact on Lifenet’s business forecasts for fiscal
year ending March 31, 2024. If events requiring disclosure occur in the future, Lifenet will promptly
disclose them.
*1 New treatment is indicated for patients of MCI and mild dementia due to Alzheimer's disease*2 BreNavi is an official LINE Account operated by Lifenet

About LIFENET URL： https://ir.lifenet-seimei.co.jp/en/
Remembering the original purpose of life insurance - mutual support - LIFENET INSURANCECOMPANY was founded with the goal of offering simple, convenient and competitively priced products
and services based on the highest levels of business integrity. We sell these products and services
directly to customers over the Internet. We aim to be the leading company driving the growth of theonline life insurance market.
Contact:
Investor Relations, Corporate Planning DepartmentTel:+81-3-5216-7900
e-mail: ir@lifenet-seimei.co.jp
Disclaimer: This is a summarized translation/version of the original Japanese document, prepared and provided solely forreaders' convenience. In case of any discrepancy or dispute, the Japanese document prevails.

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