Kansai limited twelve

Tango textiles

Sabae Megane

Tambasasayama blacksoybeans and other items

Wazuka Tea

Kyotango City, Kyoto

Sabae City,Fukui

Tambasasayama City, Hyogo

Wazuka Town,
Kyoto

Banshu-ori

Shigaraki ware

Nishiwaki City /Taka Town, Hyogo

Koka City, Shiga

Miki Sake rice andother items

Nara Sake

Nara

Miki City, Hyogo

Cuisine and fragranceof Awaji

Awaji Island, Hyogo

Koryo socks

Senshu towel

Wakayama knit

The Senshu region, OsakaWakayama City, Wakayama

Koryo Town, Nara

What is a regional brand?
Regional brands are created by developing products andservices that make use of the characteristics of the region,
high added value, and the image of the region itself(landscape, nature, history, climate, culture, materials, etc.).
They create value that is differentiated from other regions,and that value is widely recognized and sought after.
METI-KANSAI have selected 12 models for such regional
brands within their jurisdiction and are working with local
residents to strengthen brand power.

Sabae Megane
Sabae City, Fukui

Sabae is Japan’s largest megane (eyeglasses) production center, withmore than 90% of Japan’s eyeglass frames manufactured within the city.
Sabae was also the first in the world to succeed in developing eyeglass
frames made with titanium, a hard and lightweight metal that ishypoallergenic. As exemplified by this fact, Sabae is committed toproducing the world’s best quality eyeglasses.

Wazuka Tea
Wazuka Town, Kyoto

Wazuka tea is Uji tea grown in Wazuka Town or produced by farmers living in thetown. Due to its geographic features, Wazuka Town experiences drastic changes
between nighttime and daytime temperatures. This often results in the formation offog that shields the tea leaves from strong sun exposure, giving them a distinctive
aroma with a high content of amino acids, which impart a pleasant, savory taste.
Wazuka tea is also called the “Oya-cha (lit. parent tea)” of Uji tea for its decisive rolein flavoring Uji green tea. Wazuka tea has therefore been traded at high prices since
time immemorial.

Shigaraki ware
Koka City, Shiga

Shigaraki ware is a type of pottery produced in and around Shigaraki Town, Koka City inShiga Prefecture. It is made in one of Japan's Six Ancient Kilns, which have been
designated as Japan Heritage sites. Traditional Shigaraki ware makes effective use ofthe tsuchiaji (clay flavor) unique to the region.
Shigaraki ware also features a reddish-orange (scarlet) color, natural ash glaze andburnt black koge, all of which are obtained by firing in wood-fired kilns. By utilizing its
high-quality clay and superb techniques, Shigaraki continues to produce products andworks that fit with the times.

Nara SakeNara

Nara Prefecture is called the birthplace of sake. Currently the Nara Sake
Brewery Union includes 28 sake breweries, each of which has its own
characteristics. While benefiting from the rich natural environment of theprefecture, these breweries work to produce various kinds of sake, exercising
their creative ingenuity and capitalizing on their chief brewers’ traditional
expertise.

Koryo socks
Koryo Town, Nara

Sock production has been a successful business for a long time in Koryo town. With
one of the largest sock production volumes in Japan, Koryo is called “Sock Town” andit is capable of one-stop manufacturing covering all the processes for producing socks.
The socks made in the town are characterized by the level of attention paid to thefinest details, not only of the materials and quality, but also of design and functionality.

Wakayama Knit
Wakayama City,Wakayama

Wakayama Prefecture is an integrated production center of knits, with its productionof circular knit fabrics ranked first in Japan. The knitting industry of Wakayama has
woven its history through the five Japanese eras of Meiji, Taisho, Showa, Heisei andReiwa.
Featuring a very nice texture, Wakayama knit is supplied to luxury brand companies
on an OEM basis. Additionally, recent years have seen an increasing number of
Wakayama knit manufacturers working to build their own factory brands byleveraging their respective strengths and characteristics.

Senshu towel
The Senshu region,
Osaka

Senshu towels have approximately a 130-year history (since 1887) and a longestablished tradition. They are a product from the Senshu region, which is thebirthplace of the towel industry in Japan.
Senshu towels are manufactured using an “Atosarashi (after-washing)” method. Bywashing them after they are woven, the towel obtains a high water-absorbing quality
with a nice and soft texture. These towels are ideal for babies and people withsensitive skin.

Cuisine and fragrance of Awaji
Awaji Island, Hyogo

Awaji Island is considered to be one of the “Miketsukuni,” meaning that theseprovinces supplied food, mainly marine products, to the Imperial family and Imperial
court in ancient Japan. The island is also the largest incense-stick producing area inJapan, forming the country’s culture of “fragrance.”
Awaji Island strives to enhance its brand value by promoting its cuisine (agricultural,livestock and marine products) and fragrance (sticks of incense) based on the ideathat they have excellent quality that can be appreciated both in domestic andinternational markets.

Miki Sake rice and other items
Miki City, Hyogo

Miki City is the largest producer of “Yamada-Nishiki,” a variety of sake rice in Japan, withpart of the city designated as a Special A district where the highest quality Yamada-Nishiki isgrown. For this reason, sake rice produced in the city is used as ingredients for brewing
many Japanese sake brands.
Miki City has other regional resources, including its local hardware industry known as “Mikihardware” and the largest number of golf courses in western Japan. By effectively
combining these regional assets, initiatives are under way for branding the entire city of Miki.

Banshu-ori
Nishiwaki City /Taka Town, Hyogo

Banshu-ori is dyed yarn textile produced in at Kita-harima area, which is places almost
at the located in the center of Hyogo prefecture. After dying the thread, the multicolored patterns are woven into the fabric.
Banshu-ori has a very natural texture and rich colors and it enjoys high market share indomestic production of yarn-dyed cotton fabrics that are reborn into various products
including being provided to domestic and foreign brands.

Tambasasayama black soybeans
and other items

Tambasasayama City is blessed with abundant specialties, the bounty of nature,
beautiful landscapes, a historical castle and townscape, and traditional techniquesand culture as represented by Tachikui pottery (Tamba-yaki pottery).
The city is also particularly known as having produced high-quality black soybeans
since over 300 years ago. Characterized by their large grain size, these blacksoybeans have been highly regarded for their delicious taste, pleasant aromaticodor and chewy texture.

Tambasasayama City,Hyogo

Tango textiles
Kyotango City, Kyoto

In the Tango production area, they weave "Tango Chirimen", which has a unique, uneventexture created by the grain in the fabric, and 70% of the country’s production volume ofkimono post-dyeing fabric (outer material) originates here.
This area is a textile production area that can lead the kimono culture, as it is responsible
for most of the production of yarn-dyed textiles such as the Nishijin obi.
In order to disseminate Tango's weaving technology to the world, we launched thebrand "TANGO OPEN" that coexists with Tango Chirimen, and various textiles are
manufactured outside the framework of Tango Chirimen.