Ideation-TRIZ Software
Teruyuki Kamimura
CEO of Ideation Japan Inc.
Patent Attorney in Japan© 2011 Ideation Japan Inc,

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Methodology Advancement

Ideation TRIZ has been developed by expanding andre-structuring Classical TRIZ so as for ordinary
persons to practice it more easily and more
effectively.
Re-Structuring ofTheoretical Base

I-TRIZIn USAIn USSR
Kishinev TRIZ School
ARIZ-85

40 Principles

Classical TRIZ
Bolis Zlotin

Patterns of Evolution
1946

1982

1985

1990

1995

© 2011 Ideation Japan Inc,

2000

2005

Alla Zusman20102© 2011 Ideation Japan Inc,

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Ideation Operating System for Innovation
IPS（Inventive Problem Solving）

DE（Directed Evolution®）

Fast Evolution ofExisting Generations

Proactive Developmentof Future Generations

AFDCIP（Anticipatory Failure Determination） （Control of Intellectual Property）
Anticipatory Eliminationof Failures
Construction ofThreatening
IP Force© 2011 Ideation Japan Inc,

4Software on sale in Japan
Innovation WorkBench (IWB)

For Practitioners,
To Solve Technological Problems.

IPS AFD

Failure Analysis (FA)To Identify the Route Causeof a Failure and DevelopSolutions.

Problem Formulator (PF)To Analyze a Situation
and Find out Directionsfor Solutions.

Failure Prediction (FP)IBS
(Ideation BrainStorming)For Students,
To Solving Technological Problems.

© 2011 Ideation Japan Inc,

To Anticipate Potential Failures
and Develop Preventions.

5IPS

Software for our in-house use

Knowledge Wizard
To Solving Business Problems.

Directed Evolution
DE To Develop
Scenarios for
Future Evolution of a system.

CIP

Invention Enhancement
To Enhance and/or Circumvent
Patents/Inventions.

Invention Evaluation
To Evaluate a Patent/Invention
and Develop Directions forincreasing the value of it.

© 2011 Ideation Japan Inc,

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Rene Kapik, Ph.D. Medical Industry Consultant

I-TRIZ has broughtclarity to the longstanding mystery ofclassical TRIZ
and simplicity of the tools thatonce required extended study
time to master.
© 2011 Ideation Japan Inc,

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What you are given by I-TRIZ software:(1) Thinking Process, (2) Elegant Analysis Tools, (3) Exhaustive Set ofDirections, and (4) Hundreds of Invention Patterns (Operators).

Thinking Process of Expert Problem-Solvers
Fully
Understanding

Available
Resources

Directions
tosolutions

Operation
PlanSystem
Approach

Resource
Analysis

Observe along
4-dimensional
perspective axes.

What can we
utilize?

Problem
Formulator
Clarify causeeffectnetwork.

FunctionalSpaceInformation

SubstanceOperatorSystem

Select whatand how youchange.

Develop ideas withhundreds ofoperators.

Harmfulelements

Similarproblem

Operators

NewProblem

Newsolutions

EnergyTime

Ideas forsolutions

Usefulelements
Contradictions

Ordinary persons can solve difficult situations like experts.
© 2011 Ideation Japan Inc,

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Tools, Know-how,Knowledge, Operators.

Thinking
Process

C-F modeling,
Directions.
Developed
Ideas

Illustrative
Examples ofOperators© 2011 Ideation Japan Inc,

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IPS Case Study using IWB“Containment Ring of Fan of Air Controller
for Aircraft”
Objective: To reduce the weight of the ring without
decreasing its mechanical strength.

© 2011 Ideation Japan Inc,

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Cause – Effect Modeling
Clarify Complicated Cause – Effect Relationship among Elements
Damage toaircraft

High energy
of fragments

Impellerbusts

Harmfulelement

Highmechanicalstrength

Fragments
fly away

Material
defects

Centrifugal
force

Usefulelement

Ring isheavy
Cause,
ProvideFan rotates

Contradiction
High speed
rotation

Ring is thick

Test
Convenience

Counteract,
Prevent
Move air© 2011 Ideation Japan Inc,

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Plan a Strategy to Improve the Situation
Select particular elements to be changed to lead to promising solutions.
Damage toaircraft

High energy
of fragments

Impellerbusts

High speed
rotationHighmechanicalstrength

Fragments
fly away

Material
defects

Ring is thickCentrifugal
force

Ring isheavy

Fan rotates

Test
Convenience

Move air© 2011 Ideation Japan Inc,

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Obtain Directions to Solutions
Identify how you change each selected element.
Find a way toDamage toHigh energy
eliminate,aircraftof fragments
reduce,orpreventFragments fly
away in order
to avoid Highenergy offragments
under theconditions
Impeller bursts.

Highmechanicalstrength

Fragments
fly away

Impellerbusts

Centrifugal
force

Find an alternative way to obtain HighFan
Mechanicalrotatesstrength that avoids Fragments fly away and does not
require Ring is thick.

Materialdefects

Ring is thickRing isheavy

TestConvenience

High speed
Move airResolve the contradiction:
The useful factor
Ring is thick should provides Highrotation

Mechanical strength and avoids Ring is heavy.

© 2011 Ideation Japan Inc,

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Obtain Directions to Solutions
Identify how you change each selected element.

３ Basic Types of Directions• Eliminate, Reduce, or Prevent

Harmful Element• Find Alternative Way to Obtain

Useful Element•ResolveProviding Useful Element;
Avoiding Harmful Element.
(C) 2011 ウィルフォート国際特許事務所 /(C) 2011 アイディエーション・ジャパン(株)Contradiction

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I-TRIZ Operator System allows You toCreate a Larger Number of Ideas in Shorter Time.
(1) About 500 user-friendly and easily-selectable operators(2) Ideation brainstorming

When using a principle “Dynamization,” for example,
you can use many different specific tactics as shown below.

© 2011 Ideation Japan Inc,

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Classical Brainstorming
Participants have fun andactively generate ideas forthe first 20% of the session.
The rest of the session isspent "squeezing" ideas outof the participants, whobecome bored and evenirritated at having to withhold
their opinions.

Ideation Brainstorming
Frequently changing focus(Operators and Directions)allows participants to keep
having fun and high creativity
all through the session.
© 2011 Ideation Japan Inc,

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For each direction, select operators and develop ideas.
Direction Type #1:
Eliminate, Reduce or prevent Harmful Element
Find a way to eliminate, reduce, or prevent Fragments fly away in order to avoid
High energy of fragments under the conditions Impeller bursts.

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2007/06/28 16:33:56 Idea #9
Use foam or foam-like material to absorb energy. Apparently, weneed a special type of foam such as metal foam. We can also
consider other fillings that can absorb energy.

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2007/06/28 16:45:12 Idea #13
Explode the ring the moment the impeller bursts. Use the explosion
wave to create a counteracting force.

© 2011 Ideation Japan Inc,

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Direction Type #2:
Find Alternative Way for Useful Element
Find an alternative way to obtain High Mechanical strength that avoids Fragments flyaway and does not require Ring is thick.

© 2011 Ideation Japan Inc,22

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2007/06/28 17:59:41 Idea #41

Create inner stresses inside the ring: This can be doneusing wiring, banding, double ring structure, etc.

© 2011 Ideation Japan Inc,

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Direction Type #3: Resolve Contradiction
Find an alternative way to obtain High Mechanical strength thatavoids Fragments fly away and does not require Ring is thick.

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2007/06/28 17:05:42 Idea #15
Make a thin ring that has reinforcing ribs. If the ribs are placed on
the internal surface of the ring, flying fragments will lose much of
their energy smashing into the ribs.

© 2011 Ideation Japan Inc,27

2007/06/28 17:08:57 Idea #16
Use a multi-layer ring: additional strengthening rings, rings having
different hardness and elasticity, rings which have a gap in between
them, filling the gap with an energy-absorbing material.

© 2011 Ideation Japan Inc,28

48 ideas in various directions developed
only in a couple of hours

Develop Concepts
For Short -Term

1. Multi-layer Ring

For Mid-TermExplosive Ring
For Long-Term

Blades with Fibers (Wire)inside to Keep Pieces inPlace.
2. Ring with Ribs

Refine the Concepts© 2011 Ideation Japan Inc,

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Thinking Process for CIP（Invention Enhancement）
CIP Problem
Formulator
Clarify cause-effectnetwork among
elements of an
invention (a patentclaim).

Express
FailurePrediction

X+
H+

Add theproblems
into themodel.

Find out
potential
problems.

B+

A+

CIP Problem Formulator

A+

Select what
and how
you change.

B+

C-

Harmfulelements

X+

D-

Usefulelements

H+

E-

Contradictions

Operation PlanDirections© 2011 Ideation Japan Inc,IPS Operator
SystemDevelop ideas of
improvements andalternatives of theinvention.

Similarproblem

Operators

New
Problem

Newsolutions

Ideas
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Thinking Process for DE
DE Problem Formulator
System Approach
General Trends of life,
Culture, market, etc.
S-Curve Analysis
Function Approach

Patterns andLines ofTechnological
Evolution

IPS
Operator
SystemExpress
FailurePrediction

Resource Analysis

Data
Gathering

Find out generalevolutional
directions

Develop Ideas for
Future Generations© 2011 Ideation Japan Inc,

DevelopConcepts
Predict andSolvepotential
problems

Road-map31

Impression of First Experience of I-TRIZ
Sound Device Company
As a trial of I-TRIZ, consultants of Ideation Japan gave us a
3-hour demonstration showing us how to use IWB, dealing
with a specific problem which we had recently found in ourcertain new product.
They started the demonstration with questioning about thesituation, and then analyzed it using IWB and developed about
30 different ideas by themselves.
As a mater of fact, we have already worked on that problem
for 3 – 4 months at that time and already had several
solutions. But, all of those solutions we had were developedin that 3 hours, and other various ideas we had not yet comeup with were also developed.

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