Press Release
Hello Kitty Land Tokyo kicks off its 2020 events with “SweetsPuro” its special strawberry and blueberry sweets festival
In line with the spring season for Japanese strawberries Sanrio Puroland has
created a “very berry sweets party”. The theme park invites guests to get a taste ofspecial strawberry and blueberry sweets and enjoy the strawberry and blueberry
inspired shows.
Tokyo, Tuesday 7th January, 2020 --- From 10th ofJanuary until 10th March visitors to Hello Kitty Land
Tokyo, also known as Sanrio Puroland(https://en.puroland.jp/), will experience its latest
seasonal event the “Puro Sweets – a very berry
sweets party”. Strawberries and blueberries will beeverywhere in the theme park.
Hello Kitty Land Tokyo visitors can choose from a variety of specifically created strawberryand blueberry desserts available at the Yakata restaurant like Hello Kitty's strawberry
Baumkuchen. In addition the restaurant offers on Saturdays only a special strawberry andblueberry sweets buffet available at a supplementary charge. Puroland characters insweets-motifed outfits will meet, greet and take photos with restaurant guests.
Strawberries and blueberries will also dominate the stages in Puro Village at daytime.
From 10th January until Valentine’s Day "Ichigo Ichie - MyMelody's Strawberry
Illumination" will show followed by "SPARKLE!! - Sweet Lights" featuring Hello Kitty from15th February until 10th March. Both performances culminate in a bright and pink
illumination of Puro Village.
The main evening show, "Miracllusion★Happiness", using special illumination andprojection mapping technology features Hello Kitty and DearDaniel in angel costumes.
As always Sanrio Puroland creates some special photo spots in line with the seasonal
event. During the “very berry character hug time" at the Puro Village Hello Kitty Landvisitors can get up-close and personal with their favourite characters dressed instrawberry or blueberry-themed outfits. Or maybe they will opt for the “Special sweetsgreeting” to be given some sweets by Hello Kitty or MyMelody during Valentine’s Dayseason. More detailed information on the schedule can be found under link below.
(https://www.puroland.jp/2020_sweetspuro/ ). *Japanese only
“We want to make the start of 2020 “sweeter” for our visitors to Hello Kitty Land Tokyo”,says Yuya Makizato of Sanrio Entertainment Co. Ltd., the Hello Kitty Land Tokyo
operator. “The beginning of the year is also the season for the Japanese “springstrawberries” which are very sweet and aromatic. In addition the event embraces a newtradition, which emerged in Japan over the past few decades, to give sweets to loved
ones in February and March.”– Ends –1©1976,2009 SANRIO CO., LTD.
©1976,1990,2001,2005,2010,2020 SANRIO CO., LTD.

Link to other images
Main Visual (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/12/Main-Visual.jpg )Sweets Buffet (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/12/Sweets-buffet.jpg )Food Menu (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/12/Food-Menu.jpg )Photo spot (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/12/Photo-Spot.jpg )Notes to the editors:
About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
regardless of the weather. Sanrio Entertainment Co. Ltd also runs an outdoor theme park,Harmonyland, located in Oita Prefecture in Kyushu.
More information about Sanrio Puroland is available at http://en.puroland.jp/.
News Release: http://bluemoonmarketing.jp/wp/wp-content/uploads/2020/01/20200107_SET_Berry_EN_FNL.pdf
Fact Book: http://bluemoonmarketing.jp/wp/wp-content/uploads/2020/01/SET_Factbook_2020.1.pdf------------------------------------------Contact Details for the Media:
Please contact us via Email at (SET@bluemoonmarketing.jp). (English or Japanese)
We also accept requests and adjustments for coverage throughout the year.
Contact information
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)

2©1976,2009 SANRIO CO., LTD.
©1976,1990,2001,2005,2010,2020 SANRIO CO., LTD.