CREATING TOKYO 2020:

BUILDING ON LONDON 2012
HARNESSING THE COMMUNITY
EXPERIENCEPRESENTATION TO GENKI-NET, NGO AND NPO BODIES
12TH AUGUST 2015

Dr Mervyn Jones
Sustainable Global Resources
United Kingdom

A CIRCULAR ECONOMY APPROACH
CarbonWater

Materials

Material
extraction
RecoveryResource
Minimisation

Design &Production

Recycling

Retail &Distribution

Waste
Prevention
Use

Re-useRepair

Disposal

Stability
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Resilience

Competition2EVENT LIFE CYCLE
Communicate &transfer knowledge
develop casestudiesLegacylearning

Collect data,
analyse &report ontargets &achievementsReport &evaluate

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Sharedvision

Set targets

Feasibility&forecast

MonitorPreproduction

Specify &procure

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LONDON
2012
Background &experienceINTEGRATING SUSTAINABILITY
Four key aims for integrating sustainable
development management into theprocurement process:1. Minimising negative impacts ofproducts and/or services

2. Minimising demand for resources

3. Minimising the negative impacts ofthe supply chain itself, in particular
the social aspects
4. Ensuring that fair contract terms areapplied and respected.
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LONDON
2012
Construction

TRANSFORMING THE AREA

2006

2012

2008

2014

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LONDON
2012
Materials & Resources

‘ZERO WASTE GAMES’
LOCOG Commitment:• Responsible for overall planning,

coordination & delivery of Games-time
operations.

• Minimum of 70% operational waste arisingduring Games.

• 77 day Games time (June to Sept).
• Open venues vs Closed venues.
• Over 100 venues across the UK.
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9EVENT MATERIALS
What:Where: Construction
 Temporarymaterials & overlay
 Marketing &collateral Catering &packaging
 Other e.g. hazardous Front of house Back of house(behind thescenes) Outside
controlled areas

Who:



Workforce
Spectators
Participants
Admin & media
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Why: cost savings,
 potential
income, corporate social
responsibility
 legal obligations
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ENVIRONMENTAL IMPACT OF
MATERIAL WASTESUSTAINABLE GLOBAL RESOURCES LTD

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HIDDEN COSTS & OPPORTUNITIESCommercial
recycling

Spectator
litterSponsors
PR

Community
reuse

Workforce
Commercial
waste
recycling
Community
reuse

Temporarymaterials

Foodwaste

Composting

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Communitypressure

Overordering
Packaging
Commercial
recycling

Commercial& community
recycling

Community
reuse

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NGOS, OC & GOVERNMENT
Advisorybodies,Workinggroupsetc

Waste
prevention

Evidence
base

Reduce risk

Government
NGOs

Procurement
Developing markets
for materials

Informed choicepurchase and disposal

DEMAND

SUPPLY

Advisory
Technology bodies,
Workinggroups etc
Government
Third sector
Collections
Business& sorting
infrastructure
Consumercampaigns
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Government
Industry groups
NGOs
JAB

NGOs, OC, Gov.t
Public-private
partnershipse.g. JAB, NGOs etc
Quality

Specifications& Standards

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STAKEHOLDER CONSULTATIONLOCOG set up a wide variety of advisorygroups and committees addressing different
aspects of sustainability:

••
••••
••

Biodiversity

Water quality
Demolition & remediation
Construction

Temporary materials
Sourcing
FoodPackaging etc.

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OPPORTUNITIES FOR SUPPLIERS
London 2012 was successful in sending signals
about sustainability requirements to themarketplace, enabling companies torespond when procurement started.

 One supplier said: ‘The Olympics [..]

provided us with the perfect opportunity tocommercially justify some step changing
process innovations.’

 Another said: ‘we already had very

stretching targets with regards tosustainability… the Olympics allowed us toreap the benefits of this approach as wewere able to work with a like-mindedorganisation with the same goals.’

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SUSTAINABLE SOURCING QUESTIONS
Where does it come from?

Who made it?

What is it made of?

What is it wrapped in?
What will happen to itafterwards?

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LONDON2012 WASTE LEGACY Zero Waste Events 2020 vision WRAP Event Resource

Management Plan tool
 Zero Waste ‘how to’ guide Reports and case studies:- recycled content- compostable packaging- Games waste- communications- re-use- torch relay- packaging

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3-STREAM WASTE SYSTEM

Established 3-stream

colour coded waste
systemFood andcompostables• orange
Recyclable materials• greenUnrecyclable waste• black
Applied in all areas

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RECYCLING COMMUNICATIONS• Recyclingcommunications strategy
developed in partnershipwith WRAP• Developed bespoke icon
and colour basedscheme• ‘On pack’ messaging
aligned with bins
• Ensuring consistency andease of use• Promoted to workforce,athletes, spectators• Linked to national
campaign
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FOOD VISION
Five main themes:
 Food safety and hygiene Choice and balance – including a diverse, high quality,
value for money and accessible range of food andbeverage catering for all dietary and culturalrequirements.
 Food sourcing and supply chain
 Environmental management Skills and education - not simply short-term initiatives but
rather kick-start the legacy of London 2012 by seeking todevelop the catering and hospitality industry as a whole.
Benchmark standard

All food must achieve this standard or a demonstrable
equivalent and comply with the LOCOG Sustainable Sourcing
CodeAspirational standards

As many of these standards should be achieved, or ademonstrable equivalent where food is available andaffordable

E.g. Plant-based produce (fruit, vegetables, salads, cereals)•••

Red Tractor Assured, UK Grade 1 or 2 (where Grade 2relates only to appearance). Where available, British,seasonal and of high quality, fit for purpose and free fromdamage or spoilage.
Where products are not available from the UK, and notavailable under the Red Tractor Assurance Scheme, they
will need to be fully traceable.
Bananas, tea, coffee and sugar to be Fairtrade.

SUSTAINABLE GLOBAL RESOURCES LTD••••

LEAF Marque certified
Organic
Products that are ethically traded/sourced (including
Fairtrade certified and/or Rainforest Alliance certified)
GLOBALGAP certified or comparable standard

20IMPACT OF FOOD WASTE One third of foodwaste is wasted

 1.3 billion tonnes

50% increaseby 2030 (IEA)

Energy50% increaseby 2030 (FAO)

Food(UN FAO)

 1 in 4 calories

wasted globally(WRI/UNEP)SUSTAINABLE GLOBAL RESOURCES LTD

CLIMATECHANGEWater

30% increaseby 2030 (IFPRI)

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ENGAGING LOCAL COMMUNITY
 Encouraged participationfrom local businesses e.g.
greening the Games 70% of LOCOG suppliers
were SME’s contributing 26%
by value of programme Educational

 Redevelopment
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EMPLOYMENT & VOLUNTEERS

At the peak of the Games workforce, 39% of staff directly employed byLOCOG had been unemployed prior to their recruitment, and 34 % ofcontractors newly employed for the Games were unemployed.
••

23.5% of staff directly employed by LOCOG were resident in one of the 6
Host Boroughs (59% resident in Greater London).
21% of contractors employed for Games-time roles were resident in one ofthe six Host Boroughs (49% resident in Greater London).
SUSTAINABLE GLOBAL RESOURCES LTD23TORCH RELAY 10 weeks
 64 local authorities 268 tonnes of in-convoy waste 13 tonnes celebration events (x9)waste Recycling rates 50-88%
 RMP tool helped forecast & planningof waste and end uses Reuse - the end destination of items
ranged from internal re-use throughto donations to the third sector

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TRANSPORT
 Improving provision Improving access Reducing local emissions
 Healthier lifestyles

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CRITICAL SUCCESS FACTORS Set objectives for minimising andmanaging waste Collection - separate food (wet)waste and recycling wherever
possible Food catering & packagingsystems

 Fully integrated communications

package - icon and colour-based

 Involve workforce & volunteers What spectators see and do
provides the lasting image butwhat happens back of houseprovides the impact

 Monitor progress and be

prepared to adapt during thedelivery

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LONDON2012
legacyCOMMUNITY REUSE Food – daily distribution to local
charities and community
organisations

 >1m items (16,243 tonnes) assets
 453,614 items (1,458 tonnes) publicresale 413,448 items (12,768 tonnes) donated Carbon savings achieved
through asset re-use:

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LEGACY Infrastructure – redevelopment of Stratford,
recycling etc.

 Processes – ISO20121, sourcing, food vision etc
 Data – knowledge base
 Tools – RMP tool
 Cascade effect – embedding sustainability in supply
chain Healthier lifestyles – more participation in sport
 Leadership & inspiration
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ARIGATŌ

THANK YOU

ありがとう?QUESTIONS?

mervyn@sustainableglobalresources.co.uk
SUSTAINABLE GLOBAL RESOURCES LTD

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