Display+ Case Studies

Mass reach. Direct publishers
Contact: bill.harding@adaptmx.com

CASE STUDY: HBO MAX
The AdaptMX Display+ product drives higher
conversion rate and site traffic for HBO Max.
FLIGHT
12/10/21-01/10/22

ORIGINAL CREATIVEENHANCED CREATIVEORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 1,550,433
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.03% to 0.07%

CAMPAIGN RESULTS

182% 160%
Increase inCTR

info@adaptmx.com

Increase inEngagement RateCASE STUDY: CRICKETThe AdaptMX Display+ product drives higher
conversion rate and site traffic for Cricket.
ENHANCED CREATIVEFLIGHT
12/01/21-12/29/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 1,273,793
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.05% to 0.10%

CAMPAIGN RESULTS
ENHANCED CREATIVE

130% 122%
Increase in
CTR

info@adaptmx.com

Increase in
Engagement RateCASE STUDY: MGM RESORTS
The AdaptMX Display+ product drives higher
conversion rate and site traffic for MGM Resorts.
ENHANCED CREATIVEFLIGHT
12/01/21-12/29/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 468,832
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.02% to 0.08%

CAMPAIGN RESULTS
ENHANCED CREATIVE

372% 304%
Increase inCTR

info@adaptmx.com

Increase inEngagement RateCASE STUDY: A&F
The AdaptMX Display+ product drives higher
conversion rate and site traffic for A&F.
ENHANCED CREATIVEFLIGHT
12/01/21-12/29/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 770,009
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.04% to 0.09%

CAMPAIGN RESULTS
ENHANCED CREATIVE

161% 167%
Increase inCTR

info@adaptmx.com

Increase in
Engagement RateCASE STUDY: WINGSTOP
The AdaptMX Display+ product drives higher
conversion rate and site traffic for WingStop.
ENHANCED CREATIVEFLIGHT
12/01/21-12/29/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 886,033
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.03% to 0.09%

CAMPAIGN RESULTS
ENHANCED CREATIVE

215% 201%
Increase inCTR

info@adaptmx.com

Increase inEngagement RateCASE STUDY: ADOBE
The AdaptMX Display+ product drives higher
conversion rate and site traffic for Adobe.
ENHANCED CREATIVEFLIGHT
12/01/21-12/29/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 306,459
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.04% to 0.07%

CAMPAIGN RESULTS
ENHANCED CREATIVE

84%

85%

Increase inCTR

Increase inEngagement Rate

info@adaptmx.com

CASE STUDY: VIASAT
The AdaptMX Display+ product drives higherconversion rate and site traffic for Viasat.
ENHANCED CREATIVEFLIGHT
11/01/21-11/20/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 373,479
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.02% to 0.05%

CAMPAIGN RESULTS
ENHANCED CREATIVE

135% 130%
Increase in
CTR

info@adaptmx.com

Increase inEngagement RateCASE STUDY: WELLFIRST HEALTH
The AdaptMX Display+ product drives higher
conversion rate and site traffic for WellFirst Health.
ENHANCED CREATIVEFLIGHT
12/01/21-12/29/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 358,897
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.02% to 0.05%

CAMPAIGN RESULTS
ENHANCED CREATIVE

188% 172%
Increase inCTR

info@adaptmx.com

Increase in
Engagement RateCASE STUDY: PROGRESSIVE
The AdaptMX Display+ product drives higher
conversion rate and site traffic for Progressive.
ENHANCED CREATIVEFLIGHT
11/01/21-11/20/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 981,662
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.02% to 0.07%

CAMPAIGN RESULTS
ENHANCED CREATIVE

285% 230%
Increase inCTR

info@adaptmx.com

Increase inEngagement RateCASE STUDY: ACUVUE
The AdaptMX Display+ product drives higher
conversion rate and site traffic for ACUVUE.
ENHANCED CREATIVEFLIGHT
12/01/21-12/29/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 792,483
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.04% to 0.08%

CAMPAIGN RESULTS
ENHANCED CREATIVE

110% 115%
Increase inCTRinfo@adaptmx.com

Increase inEngagement RateCASE STUDY: BILTMORE
The AdaptMX Display+ product drives higher
conversion rate and site traffic for Biltmore.
ENHANCED CREATIVEFLIGHT
12/01/21-12/29/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 1,382,202
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.03% to 0.09%

CAMPAIGN RESULTS
ENHANCED CREATIVE

316% 282%
Increase inCTR

info@adaptmx.com

Increase inEngagement RateCASE STUDY: HBS ONLINE
The AdaptMX Display+ product drives higher
conversion rate and site traffic for HBS Online.
ENHANCED CREATIVEFLIGHT
12/01/21-12/29/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 185,693
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.03% to 0.05%

CAMPAIGN RESULTS
ENHANCED CREATIVE

44%

48%

Increase inCTR

Increase inEngagement Rate

info@adaptmx.com

CASE STUDY: EDF
The AdaptMX Display+ product drives higher
conversion rate and site traffic for EDF.
ENHANCED CREATIVEFLIGHT
12/01/21-12/29/21

ORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 395,079
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.02% to 0.06%

CAMPAIGN RESULTS
ENHANCED CREATIVE

470% 391%
Increase inCTR

info@adaptmx.com

Increase in
Engagement RateCASE STUDY: DRAFT KINGS
The AdaptMX Display+ product drives higher
conversion rate for Genius Sports through PMP deals.
FLIGHT
12/10/21-01/10/22

ORIGINAL CREATIVEENHANCED CREATIVEORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 1,309,003
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.03% to 0.09%

CAMPAIGN RESULTS

215% 195%
Increase inCTR

info@adaptmx.com

Increase inEngagement RateCASE STUDY: CUUP
The AdaptMX Display+ product drives higher
conversion rate and site traffic for Cuup.
FLIGHT
12/01/21-12/31/21

ORIGINAL CREATIVEENHANCED CREATIVEORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 694,274
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.04% to 0.09%

CAMPAIGN RESULTS

148% 152%
Increase inCTR

info@adaptmx.com

Increase in
Engagement RateCASE STUDY: EQUINOXThe AdaptMX Display+ product drives higher
conversion rate and site traffic for Equinox.
FLIGHT
12/05/21-12/31/21

ORIGINAL CREATIVEENHANCED CREATIVEORIGINAL CREATIVEENHANCED CREATIVE

SCALE
Total impressions: 256,771
A/B TEST• 50/50 split: original ad VS. display+ enhanced• CTR increased from 0.04% to 0.07%

CAMPAIGN RESULTS

109% 92%
Increase inCTR

info@adaptmx.com

Increase in
Engagement RateUS PUBLISHERS

EU PUBLISHERS