Press Release
Hello Kitty Land Tokyo celebrates My Melody’s 45thanniversary and kicks off new activities in 2020
My Melody’s 45th anniversary fair is only the first of new attractions and activities atSanrio Puroland in 2020. Visitors to Hello Kitty Land Tokyo can enjoy the gentle
and fun features of “My Melody’s Pink Therapy” throughout the year.
Tokyo, Thursday 16th January, 2020 --- Hello Kitty
Land Tokyo, also known as Sanrio Puroland(https://en.puroland.jp/) celebrates My Melody’s 45thanniversary this year. The My Melody’s birthday fair
will open 17th of January and last until 31st December
2020. The fair’s theme, “My Melody Pink Therapy",
underlines the Sanrio character’s warmth andkindness and conveys its spirit of making people feel
happy and positive.
The much-loved Sanrio character will be wearing two new original design birthday
dresses. At character hug time My Melody will be wearing a pink gown with pearls andlavender coloured ribbons . The second outfit, adorned with bows and laces to resemble acherry blossom, will be reserved for the special character greeting.
In order to mark the birthday the "My Melody shop" reopens for the first time in five years
in an entirely pink colour scheme. Visitors will find limited edition 45th anniversary
merchandise as well as Sanrio Puroland original goods.
At the back of the shop awaits a captivating new photo spot, the “My Melody Garden”.
Dotted with cherry blossom trees this photogenic place, kept all in pink, offers some quirky
photo spots such as a My Melody-shaped giant flower and a romantic antique-style sofa.
The popular ride "My Melody and Kuromi's My Meroad Drive" will get a new feel as My
Melody’s original anniversary scent will be added to the attraction. Visitors can now
unwind with the scent of aromatic lavender and cherry blossoms derived from natural oils
considered to be relaxing.
Following the idea "Pink and Sakura (cherry blossom) with My Melody” the Puroland
menu will incorporate My Melody-inspired dishes and drinks. Visitors can opt for example
for a special My Melody curry with heart-shaped fried shrimp or a strawberry and almondboba pearl drink, and of course a delicious My Melody anniversary cake.
“2020 will be an amazing year for Sanrio Puroland”, says Yuya Makizato of SanrioEntertainment Co. Ltd., the Hello Kitty Land Tokyo operator. “It marks the 45thanniversaries for My Melody and the Little Twin Stars and also the 30th anniversary ofSanrio Puroland itself. We are looking forward with excitement to share with our visitors
the many new activities and attractions in the pipe for this year.”– Ends –1©1976,2009 SANRIO CO., LTD.
©1976,2005,2020 SANRIO CO., LTD.

Link to other images
Main Visual ( http://bluemoonmarketing.jp/wp/wp-content/uploads/2020/01/MM45-Main-Visual.jpg )Ribbon Dress ( http://bluemoonmarketing.jp/wp/wp-content/uploads/2020/01/MM45-Ribbon-dress.jpg )Sakura Dress ( http://bluemoonmarketing.jp/wp/wp-content/uploads/2020/01/MM45-Sakura-dress.jpg )My Melody shop ( http://bluemoonmarketing.jp/wp/wp-content/uploads/2020/01/My-Melody-shop.jpg )My Melody Garden ( http://bluemoonmarketing.jp/wp/wp-content/uploads/2020/01/My-Melody-Garden.jpg )My Meroad Drive ( http://bluemoonmarketing.jp/wp/wp-content/uploads/2020/01/My-Meroad-Drive.jpg )Notes to the editors:
About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
regardless of the weather. Sanrio Entertainment Co. Ltd also runs an outdoor theme park,Harmonyland, located in Oita Prefecture in Kyushu.
More information about Sanrio Puroland is available at http://en.puroland.jp/.
News Release: http://bluemoonmarketing.jp/wp/wp-content/uploads/2020/01/20200116_SET_MM45_EN_FNL.pdf
Fact Book: http://bluemoonmarketing.jp/wp/wp-content/uploads/2020/01/SET_Factbook_2020.1.pdf------------------------------------------Contact Details for the Media:
Please contact us via Email at (SET@bluemoonmarketing.jp). (English or Japanese)
We also accept requests and adjustments for coverage throughout the year.
Contact information
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)

2©1976,2009 SANRIO CO., LTD.
©1976,2005,2020 SANRIO CO., LTD.