September 28, 2022
Cool Japan Fund
(Cool Japan Fund Inc.)

Cool Japan Fund invests in Marketing Professionals company “Katana”,
successfully taking the lead in numerous remarkable projects including
some to stimulate demand in inbound tourism in Japan
Cool Japan Fund (CJF) has decided to invest 8 billion JPY (approx. 59.6 million USD | 1 USD =135 JPY) in the Marketing professionals company Katana Inc. ("Katana"), which has taken the leadin a number of remarkable projects including some to stimulate demand of inbound tourism.
Background of this investment
While tourism demand in Japan has dropped sharply due to the COVID-19 pandemic, Japan has
resumed the acceptance of foreign tourists and inbound demand is expected to quickly recover. Inaddition, in the wake of COVID-19, travel period for each trip tends to become longer due to greater
flexibility in working styles, and relaxation-oriented activities such as nature and wellness tourism
has grabbed more attention.
Purpose of this investment
CJF sympathizes with Katana's philosophy to “Energize Japan through Marketing andEntertainment.”, and has evaluated their outstanding profitable results. As the largest investee
company of CJF in the inbound sector, Katana, which promotes some of their projects that makeinbound channels thicker and stronger (such as the Okinawa theme park project*), is expected tostimulate inbound demand of Japan through their current and prospective projects. Additionally, byleveraging global wide network and introducing its investment portfolio companies’ capability, CJF
will support Katana to promote Japanese intellectual properties overseas.
* What is the Okinawa theme park project?
The former site of a golf course in northern Okinawa Prefecture (Nakijin Village and Nago City in OkinawaPrefecture) will be redeveloped into a theme park that makes full use of the topography and utilizes theappealing natural environment of subtropical Okinawa, providing dynamic experiential value that is notavailable anywhere else. The park is to be scheduled to open in 2025. This project aims to enhance theOkinawa brand, attract more tourists from Japan and abroad, and increase the average amount spent by
each tourist by encouraging excursions around Okinawa and extended stays. It is expected to contribute toregional economic revitalization.

Overview of Katana and its business
Katana Inc. was founded in 2017 by a prominent strategist and marketer “Tsuyoshi Morioka”,
who was responsible for pulling “Universal Studios Japan” out of its management crisis andachieving a V-shaped recovery in just a few years.
In Katana, there are many professionals in marketing and theme park management, maintains
highly accurate and precise demand prediction models, and has led businesses to success at aconsistently high rate in the projects. Katana boasts a prominent track record to date, including
branding support for Marugame Seimen, revitalization and marketing support at Nesta Resort Kobe
and Seibu-en Amusement Park (Tokyo), and more.
About Katana Inc.
Founded: 2017

Head office: Osaka, Japan

Representative: Tsuyoshi Morioka, CEO

Details of business: Marketing services, management support with capital investment

Website: https://katana-marketing.co.jp/

Inquiries about this document:
Cool Japan Fund (PR Representatives: Hashimoto/Tachibana)Tel: +81(0)3-6406-7500