STAKEHOLDERAKEHOLDERSTAKEHOLDERAKEHOLDEROGUE
OGUE
DIALOGUE
DIALOGUE

Third
Third
Sumitomo
Sumitomo
Electric
Electric
Group
Group
Stakeholder
Stakeholder
Dialogue
Dialogue

TowardTowardthe
theCreation
Creationofof
aaSecure
SecureandandProsperous
ProsperousSociety
Society
Discussing
Discussing
Relations
Relations
BetweenBetween
Sumitomo
Sumitomo
Electric
Electric
andandSocietySociety
OutlineOutlineof theof theStakeholder
Stakeholder
Dialogue
DialogueIn theIn third
the third
stakeholder
stakeholder
dialoguedialogue
heldheldat at

D a tDea: tMarche : March
7, 2013
7, 2013(Thu.)(Thu.)

the Tokyo
the Tokyo
Head
Head
Oﬃce
Oﬃce
of Sumitomoof Sumitomo
Electric,
Electric,

Venue
Venue
: Tokyo: Tokyo
Head
Head
Oﬃce
Oﬃce
of Sumitomoof Sumitomo
Electric
Electric
Industries,
Industries,
Ltd. Ltd.

we invited
we invited
two two
expertsexperts
withwith
outstanding
outstanding

Schedule
Schedule
remarks
remarks
and andexplanation
explanationof theof purposethe purpose
1. Opening
1. Opening

2. 2.

Presentation
Presentationon theon socialthe social
contribution
contribution
activities
activities
of of
the Sumitomo
the Sumitomo
Electric
Electric
Group
Group

of opinionsof opinions
3. Exchange
3. Exchange
and andclosing
closing
remarks
remarks
4. Summary
4. Summary

GuestsGuestsMr.Mr.
Eiichiro
Eiichiro
AdachiAdachiCounselor,Counselor,
The Japan
The Japan
ResearchResearch
Institute,
Institute,
LimitedLimitedMr. Adachi
Mr. Adachi
specializes
specializes
in sociallyin socially
responsible
responsible
investment
investment(SRI) and(SRI)corporate
and corporatesocialsocial
responsibility
responsibility(CSR).(CSR).
He hasHeworked
has worked
on various
on various
projects
projects
organizedorganizedby theby
Ministry
the Ministryof theof theEnvironment,
Environment,
the Cabinet
the Cabinet
Oﬃce,Oﬃce,etc., andetc.,isand
mainlyis mainly
engagedengagedin industrial
in industrial
surveyssurveys
and and
corporate
corporateevaluation
evaluationfrom thefromperspective
the perspectiveof CSR.
of CSR.

Professor
Professor
Yoshinao
Yoshinao
KozumaKozumaFaculty
Facultyof Economics,of Economics,
SophiaSophiaUniversity
University
Prof. Kozuma
Prof. Kozuma
specializes
specializes
in environmental
in environmental
accounting
accounting
theorytheory
and international
and international
accounting
accounting
theory.
theory.
He hasHeserved
has served
as chairas chairand member
and memberof CSRof andCSR-environment-related
and environment-related
review
review
committees
committees
and study
and studygroupsgroupsorganizedorganized
by Ministryby Ministryof theofEnvironment,
the Environment,
Ministry
Ministryofof
Economy,Economy,TradeTradeand Industry,and Industry,
Ministry
Ministryof Land,of Land,
Infrastructure,
Infrastructure,
Transport
Transport
and Tourism,
and Tourism,
Ministry
Ministryof Agriculture,of Agriculture,
Forestry
Forestryand Fisheries,
and Fisheries,
CabinetCabinetOﬃce,Oﬃce,
Government
Governmentof Japan,of Japan,JapaneseJapanese
Institute
Instituteof Certiﬁedof Certiﬁed
PublicPublic
Accountants,
Accountants,
etc. etc.

Facilitator
Facilitator

Mr. Takashi
Mr. Takashi
Fukushima
Fukushima(President,(President,
Sustainability
Sustainability
Accounting
Accounting
Co., Ltd.)
Co., Ltd.)
ParticipantsParticipants
fromfrom
Sumitomo
Sumitomo
Electric
Electric

Yoshitomo
Yoshitomo
Kasui
Kasui
(Executive(ExecutiveOﬃcerOﬃcer
and Generaland General
ManagerManagerof HR of& Administration
HR & Administration
Div.) Div.)

Masahito
Masahito
KasugaKasuga(Manager(Managerof theof
CSR
thePromotion
CSR PromotionOﬃce,Oﬃce,
HR & Administration
HR & Administration
Div.) Div.)※ The ※
titles/posts
The titles/postsof the participantsof the participants
are those
are atthose
the time
at theoftime
the stakeholderof the stakeholder
dialogue.
dialogue.

69 SEI69CSRSEIReport
CSR Report2013 2013

knowledgeknowledge
about
about
CSR,CSR,and andexchanged
exchanged
opinions
opinions
on theon socialthe social
contribution
contribution
of ofthe Sumitomo
the Sumitomo
Electric
Electric
Group.
Group.
While
While
reviewing
reviewing
the results
the resultsof of
the Group's
the Group'ssocialsocialcontribution
contribution
activities,
activities,
the participants
the participants
had hadan active
an active
discussion
discussion
on on
the role
the rolethat that
the Sumitomo
the Sumitomo
Electric
Electric
Group
Group
shouldshouldplayplay
as aascompany
a company
withwith
globalglobalpresence.
presence.

Exchange of Opinions

What is the ideal state of the social contribution of
the Sumitomo Electric Group?
Kozuma： I think that social contribution is in an ideal state
when it is linked to the objectives of the business andincorporated into the business. It is also favorable that
personnel development is not implemented just as social

Fukushima： The topic of discussion is what activities thecontribution but integrated with business activities. The

Sumitomo Electric Group is required to perform for social

Sumitomo Electric Group will identify issues to be focused on
supports long-te
long-term growth of both society and itself andoup.
activities of the Group.

examines how to promote the activities in the regions of thees must conduct CSR
Kozuma： Companies

Group's presence
presence.

n good relationships
activities to maintain

Kasui： While we are committed to various activities, it may

with society, which are a foundation forbe necessary to have a keystone to conduct them in an

d social contribution
their business, andorganized manne
manner. We will make discussions to show a clear

ities. The Sumitomois part of the activities.

direction.

Governancegwhen it recognizes
CSR activities as a crucial base thatve your frank comments on the current
I would like to have

Electric Group is engaged in businessal scale. Accordingly,
activities on a global
the Group has to cover an enormous range in its eﬀorts toationships. At the same time, companies
maintain good relationships.
sponsibility to shareholders and need tohave a ﬁduciary responsibility
ontribution cost. I think we should startjustify the social contributionsocial contribution

activities in an organization.

Social contribution
contrialso needs to be
strategic iin the current era
A d a c h i： A c o r e s u b j e c t i n I S O 2 6 0 0 0 i s c o m m u n i t yinvolvement and ddevelopment. While Japanese people tend to
consider thatth education, health development and technology

convenience would
Adachi： What inconvenience

promotio
promotion are duties for governments, there is also a

ocial contribution
occur if current social

movement in global companies to play an active role in the

pped? Consideration
activities were stopped?

areas of theirtstrength. In emerging economies, this isof this question will highlight the

becoming a key factor that aﬀects reliability of companies.

manufacturer, for example, assistanceto development off car mechanics inor smooth operation because the asset
essential activity for
iﬀerent with and without a system forvalue of cars is diﬀerent
maintenance.

appropriate and making much contribution to society.
are fairy ap
better to discuss the strategic direction of theStill, it is b
activities for further improvement. It is considered ininternational society that the companies that use various social
internation
resources to make proﬁt should contribute to solving social
challenges based on the beneﬁciary-pays principle. To fulﬁll
to make social contribution in a strategic manner. The

Spirit represents the principle that Sumitomo's business must

conventional Japanese way of responding to this issue isbeneﬁt not only Sumitomo but also the nation and society inbecoming less eﬀective to gain approval or reputation fromgeneral. We supply products and technologies to society

international community with the rapid progress ofthrough our main business while increasing jobs in various

globalization. I assume that to be strategic is an inevitableregions, paying tax and avoiding burden on society. Suchprocess for a company
global in a real sense.
y to be g

CSR activities.

Kasui： As we also haveave presence in emerging economies, weplace emphasis on contribution todevelopment of locall communities, anddevelopbelieve that personnelnel development isdevelopment and personnel

ultimate social contribution
an ultim
ontribution throughdevelopment based on an idea that

we return our proﬁts to society as
which wects in our
they are also suitable subjects

well as individuals. Sumitomo Electric

ctivities. Ingroup's social contribution activities.

been committed to establishment ofhas bee

ect for the
addition, we recognize respectglobal personnel system,a globaystem, and formulated the Global HRM

e as an important viewpoint forautonomy of each employee

Policy in September 2011.
011. We are now designing more speciﬁc

ulture.
creation of lively corporate culture.

measures.
measurEnvironmental
Preservationer, we are
Kasuga： As a manufacturer,committed to technological

Human
Resources

responsibility while developing itself, a company needs
such respo

bl good.
d Thish phrasehh S
respect for the publicin theSumitomo

Supply Chain

Kasui： Our CSR spirit
pirit is condensed in mutual prosperity,social contribution through the main business underlies our

Products &Services

emerging countries is not just social contribution. It is also an

Kozuma： I think the activities in which the Group is involvedCore
Categoryneeded activities. In case of a car

CSR Performancewith discussion on the position of

CSR Management

contribution as a company with global presence. Firstly,

Business Outline

What is the ideal state of the social
contribution of the Sumitomo Electric Group?

Basis for Management

Theme：

SocialContribution

SEI CSR Report 201370

TargetTargetsettingsettingfor forsocialsocialcontribution
contribution
activities
activities
Fukushima：
Fukushima：
To apply
To y
apply
they PDCA(planthe PDCA(plando-check-act)do-check-act)
cyclecyclein activities
in activities
and andfulﬁllfulﬁll
our ﬁduciary
our ﬁduciary
responsibility.
responsibility.
As Mr.
As Adachi
Mr. Adachisaid,said,
sortingsortingout ofoutsocialof social
contribution
contribution
activities
activities
linkedlinkedto VISION
to VISION
20172017
will wl ei al ldl et a
odi dt eo nitdi ﬁ
ecnat itﬁi ocna toi of nt hoef tahcet i vaict itei vsi tui ensi quunei qt u
oe t oSumitomo
Sumitomo
Electric.
Electric.
We will
Weaim
will toaim
preserve
to preserve
bothboth
our interests
our interestsand uniquenessand uniquenessin ourinsocial
our social
contribution
contribution
activities.
activities.

achieveachieve
results,
results,
it is
is
s it
essentials essential
to setto settargets.
targets.
In social
In social
contribution
contribution
tribution
tribution
activities,
activities,
how howshouldshouldthe targets
thegets
targets
be narrowed
be narrowed
gets
down?
down?

Seeking
Seeking
to link
to linksocialsocialcontribution
contribution
activities
activities
to businessto business

Kozuma：Kozuma：For target
For target
setting,setting,
therethere
havehaveto betoclear
be clearobjectives.
objectives.
etting,etting,Kozuma：Kozuma：The
The
activities
that that
do notdo notT
Tactivities
tivities
tivities

Targets
Targets
shouldshouldbe setbesettthet forforobjectives
the objectivesof higherof higher
prioritypriorityﬁrst ﬁrst

directly
directly
generate
ge generatege
proﬁtsproﬁtsshouldshouldbe be

in relationin relation
to thetovision.
theon.
vision.
on.

addressed
addressed
withinwithinthe framework
the frameworkof ofAdachi：Adachi：
BeforeBeforediscussing
discussing
targettargetsettingsettingand quantiﬁcation,and quantiﬁcation,ititssingssing
will bewilleﬀective
be eﬀective
to consider
to consider
whatwhatbeneﬁtbeneﬁtthe activities
the activities
give togive tosociety.
society.
Examination
Examinationof theof beneﬁt
the beneﬁt
will lead
will leadto reaﬃrmation
to reaﬃrmationsocialsocialcontribution
for time
the timebeing.
being.
cont contributioncont n fornthe
On theOn otherthe other
hand,
hand,
Electric
Electricothe
othe, Sumitomod, Sumitomo
has manyhas many
basicbasic
technologies
technologies
that thatwill will
chnologies
chnologies
supportsupportpeople'speople's
lifethein future
the futures lifes inof theofsigniﬁcancethe signiﬁcanceand targets.
and targets.

althoughalthoughtheiruses uses
are still
are unclear.
still unclear.
th theirth
I hopeI hopethat thethatCompany
the Company
Kasui：
Kasui：In rapidly
In rapidlychangingchanging
societysocietywith withging ging
variousvariouschallenges
challenges
suchaschtheas global
the global
chsuchﬁnancial
ﬁnancial
crisiscrisisand natural
anduralnaturaldisasters,ural disasters,
as aswell wellas populationas population
declinedeclineand aging
and aging
in in
cline
cline
J a p aJna,p acnu, l t icvualttiiovna to
i of np oe fr spoenrss o n
i ss

is

eﬀectiveeﬀective
only only
when
when
jobs
obs jobsareobs saved
are savedin inuses uses
themthemto show
to show
its strength
its strength
moremoreaggressively.
aggressively.
Adachi：Adachi：
In disclosure
In disclosure
corporateof corporate
information,
information,
integrated
integrated
ure ofure
reportingreportinghas becomehas becomehhme amemajor
a majortrend.
trend.
This Thiscan becaninterpreted
be interpreted
as society's
as society's
expectation
expectationsociety'society'tationtationof linkageof linkage
of non-ﬁnancial
of non-ﬁnancial
activities
activities
to corporate
to corporate
visions.
visions.
corporacorporabusinessbusiness
activities,
activities,
and itandis also
it is also
diﬃcult
diﬃcult

Kozuma：Kozuma：Companies
Companies
needneed
to betoablebe ableto demonstrate
to demonstrate
to to

to maketo makea long-terma long-term
forecast.
forecast.
On theOn otherthe other
hand,
hand,
in ourin oursocietysocietythattheirtheirinitiatives
initiatives
are appropriate
are appropriate
in light
in light
of theof theth thattheﬀortseﬀortsfor social
for social
contribution,
contribution,
bution,bution,we have
we havealso also
placedplacedemphasisemphasismediummediumand
andlong-term
targets.
targets.
While
While
the scope
the scopeof theof theaalong-termon theonview
the viewthat thatawareness
awarenessand learningand learningby employees,
by employees,
who who
eness
eness

responsibilities
responsibilities
societysociety
expects
expects
companies
companies
to fulﬁll
to fulﬁll
is
is
responsib
responsib that thatare front
are front
players
players
in thein activities,
thewill lead
will leadto growth
to growthof ofhehe activities,

expanding,
expanding,half ofhalf
theofproblems
the problems
are generated
are generated
in aninupper
an upperor or
expanding
expandingthemselves
themselves
and andrevitalization
revitalization
off ouroff organization.
our organization.
While
While
li tili ti
i ti i tiWhil
Whil

lower
lower
levellevelof theof valuethe value
chain,
chain,
accordingaccordingto theto results
the resultsof a of apayingpayingattention
attention
to synergetic
to synergetic
eﬀecteﬀect
with withbusinessbusiness
activities,
activities,

survey.
survey.
Companies
Companies
will havewill haveto properly
to properly
assessassesssuch such
invisible
invisible

we will
we seek
will seek
to settomediumset mediumand long-termand long-termtargets
targets
in a wayin a wayrisks risks
and strategicallyand strategicallyconcentrateconcentrate
management
management
resources
resources
on onthat thatcan candevelopdevelopemployees
employees
and andalso also
win winsupportsupportfromfrom

response
response
to thoseto thoserisksrisks
which
which
shouldshouldbe addressed
be addressedin inshareholders.
shareholders.

connection
connection
with withbusiness.
business.
Kasui：
Kasui：
I haveI havereaﬃrmed
reaﬃrmed
that that
we should
we should
address
address
linkagelinkageof ofContributing
Contributing
to theto thefuturefutureof ofsocietysociety
withwithoriginal
originaltechnologies
technologies

businessbusinessstrategy
strategy
with withsocialsocialcontribution
contribution
activities
activities
as a asfuturea future
challenge.
challenge.
We have
We haveto maketo makeconcerted
concerted
eﬀortseﬀortsacrossacrossthe theGroupGroup
to obtain
results
results
fromfrom
bothbothof themof themin aninorganized
an organized
p to pobtainmanner.
manner.
We will
We work
will
on thison signiﬁcant
this signiﬁcantissue.
issue.
ThankThank
you youw
w workA d aAc hdi：a cThh
i：e Tshheo rsth- toerrtm- t eor rm
i eon tr ei edn t e deveryone.
everyone.

marketmarkethas createdhas createdan atmospherean atmospheretmosphere
tmospherethat that
discourages
discourages
peoplepeopleto talk
to talk
about
about
the theﬁelds
ﬁelds
that that
do notdo directly
not ctly
directly
generate
generate
ctly
proﬁts.
proﬁts.
Accordingly
Accordingly
in thein R&Dthearena,
arena,
hehe R&D

After
After
the theStakeholder
Stakeholder
Dialogue
Dialoguethe importancethe importanceof dreamof m
dreamtechnologies,
m technologies,
for example,
for example,
doesdoesnott notseem
t seemto be
to be

I thinkI think
that that
we have
we have
found
found
a
a

suﬃciently
suﬃciently
recognized.
recognized.
InInn Europe,n Europe,
experience
experienceof theof global
the global

way way
to solve
to solvea problem
a problem
which
which

ﬁnancial
ﬁnancial
crisiscrisis
has led
hasto
led
to
on how
on how
to introduce
to introduceaao discussions
o discussions

has hasannoyedannoyedus. Theus. The
frank
frank

mediummediumand long-termand long-term
perspective
perspective
into into
the market.
the market.
In theIn theexchangeexchangeof viewsof views
gavegave
us a us a

newly
newly
formulated
formulated
medium-term
medium-term
management
management
plan plan
VISIONVISIONum-term
um-termcertaincertainlevellevelof conﬁdenceof conﬁdence

20172017
as well,as well,
introduction
introductionof a ofmediuma mediumand andlong-term
long-term
ctionction

a n d aansds uarsasnucr e
a nacbeo aubt oouutr o u rperspective
perspective
will lead
will leadto identiﬁcation
to identiﬁcationof socialof social
contribution
contributioncommitment,
commitment,
as wellas well
as a asnew
a new

activities
activities
from fromthe angle.
the angle.

direction
directionfor our
for future
our future
path.path.
It
ItExecutive
ExecutiveOﬃcerOﬃcer
and and

Yoshitomo
Yoshitomo
Kasui
Kasui

GeneralManagerManagerofofis about
is about
the time
the timethat that
the CSR
the CSRGeneral

HR & Administration
HR & Administration
Div. Div.

Kasui：
Kasui：In theInworld
the worldof R&D,of R&D,
it is notit is unusual
not unusualthat thatit takes
it takes
30 30

activities,
activities,
especially
especiallysocialsocialyears
years
to achieveto achieve
results.
results.
Continuous
Continuous
investment
investmentin thein thecontribution
contribution
activities,
activities,of ourof group
our group
shouldshould
move
move
to to

development
developmentof somethingof something
whose
whose
real value
real value
is stillis unknown
still unknown

the next
the next
stage.
stage.
I would
I would
like tolikethank
to thank
all participants
all participants

may may
be abesort
a sortof socialof social
contribution.
contribution.
On theOn otherthe other
hand,
hand,

for valuable
for valuablecomments.
comments.

we realize
we realize
our duty
our duty
to present
to present
clearclear
futurefuturevisionsvisionsin orderin orderto to

71 SEI
71CSRSEIReport
CSR Report2013 2013