Post Show
Report 2023
Uncover Beauty.
Maximize Opportunity.

Where beautymeans business.

56,244
9GrossSqm

ProductSegments

Beauytworld Middle East 2023 Post Show Report | 215

Cosmetics& Skincare
Cosmetics& Skincare

Clean+Conscious
Clean+Conscious

Fragrance
Compounds
Fragrance
Compounds& FinishedFragrance& FinishedFragrancequintessence
quintessence

Personal
Personal
Care Care& Hygiene& HygieneNew

prestigepackprestigepack

art of perfume
the art theof perfume

Hair, Hair,
NailsNails& &Supplies
SalonSalon
Supplies

NewInternationalInternational
Country
Pavilions
Country
PavilionsTestament to the continuing positive swell in theMiddle East’s beauty and wellness markets, a record numberof visitors experienced the largest and most successfuledition of the region’s pre-eminent international trade fair
for the beauty and wellness industry at Beautyworld Middle
East 2023.
With a stellar line-up of over 1,765 exhibitors, the most in the event’s
history and drawing an unprecedented 65,263 visitors from 156
countries, Beautyworld Middle East 2023 was a high energy platform forconnection, education and global trade, cementing its position as one of
the world’s largest and most important trade shows for the industry.

BeautyBeautyTech TechSupplySupplyChainChain& Services& Services

HALL 8THEPAVILION

HALL 7ZA’ABEEL
HALL 3

HALL 6

HALL 5
HALL 1

HALL 2

HALL 3

HALL 4

AL MULTAQUABALLROOM

Exhibition
Halls
TRADE CENTREARENASHEIKH SAEED 1SHEIKH SAEED 2SHEIKH SAEED 3

EXHIBITOR OVERVIEW

The largest presentation of global
brands in the event’s history!
1,765 > 57
Exhibitors
19% New

83% Exhibitor
Satisfaction

Beauytworld Middle East 2023 Post Show Report | 3Countries

DE F

A Europe 34%C25B Asia 45%
Exhibitor
breakdown

by region

C Middle East 14%
D South America 4%
E North America 2%

CountryPavilions

B9074

to% Likelihood
Exhibit in 2024

AF Africa 1%

BWME is% believe
the best platform
for new brands.

VISITOR OVERVIEW
DCB

E F

A GCC 67%
B Asia 11%

Visitorbreakdown
by region

AC Middle East 10%
D Europe 6%

The world
unites in Dubai

E Africa 4%
F Americas 2%

65,503 > 156
Visitors

Top 10Beauytworld Middle East 2023 Post Show Report | 4Countries

1 UAE6 Kuwait

2 Iran7 Iraq

3 SaudiArabia
4 India

8 Egypt
9 Turkiye

5 Pakistan

10 China

97% Visitor
Satisfaction

95to% Likelihood
visit in 2024

VISITOR OVERVIEW

Visitor interest by product segmentCosmetics & Skincare

21%

Fragrance Compounds& Finished Fragrance

18%

Personal Care & Hygiene

9%

Clean+Conscious

5%Hair, Nails & Salon Supplies

12%

Beauty Tech

13%

Supply chain & Services

5%

Other

17%

Visitor nature of business
Manufacturer			16%

Wholesaler/Distributor/
Importer/Exporter

33%

Retailer

14%

Service Providers

11%

Salon Professional

21%

Other		

5%

Beauytworld Middle East 2023 Post Show Report | 522572%

Global Media
Attendancewith purchasing
power place orders
at or after the show

VISITOR OVERVIEW

Visiting Companies

Beauytworld Middle East 2023 Post Show Report | 6

More than just a trade show
Beautyworld
Middle East Awards
A stellar night of glitz and glamour celebrating
winners across 16 categories, creating an
opportunity to network with the global
beauty industry.

Next in Beauty
ConferenceWith 20 free to attend sessions featuring over40 speakers and industry experts over 3 days theNext in Beauty program encompassed market
intelligence, emerging trends and revolutionary
innovation reshaping the sector on both aregional and global scale.

Front Row by Nazih
A crowd favourite stage in partnership withNazih Group, attendees experienced a highenergy line-up of dynamic demonstrations frominternational industry talent as well as special
guest appearances in a creative format that isboth engaging and entertaining.

Beauytworld Middle East 2023 Post Show Report | 7

Signature ScentWith participation from 15 international fragrance
houses who created their interpretation of a signaturescent for the show, this year’s competition saw theintroduction of the latest scent technology fromAirparfum®, with attendees voting Golden Light byJean Francois Thizon, perfumer at Parfex as the 2023
Signature Scent winner.

Emovation Lab
Anfasic Dokhoon, a pioneer in the realm ofluxury fragrances, debuted the Emovation
Lab, a cutting-edge fragrance experienceat Beautyworld for the first time providing
visitors with the opportunity to craft their own
distinctive scents tailored to their emotions andsenses.

Nail it! Competition
by Nazih Group
Returning as the premier creative competition,‘Nail It!’ by Nazih Group created a platform
to showcase the extraordinary talents of theregion’s best in nail artistry, with expert judges
and international brand teams.

28 – 30 October 2024

See youin 2024!
Exhibitor Enquiries
Phone +971 3894500
E-mail: beautyworld@uae.messefrankfurt.com
Press & Media
Phone +9714 3894594
Email: kate.mcginley@uae.messefrankfurt.com