Press Release
Hello Kitty Land Tokyo celebrates its scariest ever Halloween
specialSanrio Puroland has created a daring new Halloween concept drawing on the skillsof popular Japanese “horror event” producer Obaken. The limited event will run
until the end of October and is aiming to attract both Japanese and international
visitors. Already earlier this summer Puroland launched a multilingual SNS toconnect more easily with its growing international fan base.
Tokyo, Monday 10th September, 2018 ---- Sanrio
Puroland, better known as Hello Kitty Land Tokyo(URL: https://en.puroland.jp/), will open its doors
with a new and gripping Halloween special.
Running from Friday, 14th September until
Wednesday, 31st October the limited event will be
split into a “kawaii” (cute) day-time and somewhat
scary night-time schedule.

With the creative support of professional horror event producer, Obaken, Hello Kitty Landhas designed a series of entirely new and exciting experiences. Thrill-seeking visitors areinvited to join the ‘Sanrio Character Boat Ride in the dark’ without anywhere to escape to.
(This event has an age limit of 10 years). Obaken is a well-know Japanese producer ofhighly innovative horror productions including live events.
Following the day-time event parade (15:30 on weekdays, 16:30 at weekends andholidays), ghosts will run to the 'Ghost Pierrot’s Sneaking Horror House' where they lurk
for visitors who will be given the mission to escape. This year’s special Halloween feature
will enable Hello Kitty Land fans and visitors to get more actively involved than ever.
A 'Halloween Rock Parade’ will be led by changing Sanrio characters with their own bands
and battling with the Ghost Pierrot. Of course, guests are encouraged to join in.
As always Hello Kitty Land creates a range of Halloween Puroland limited goods andsales items, i.e. fake tattoo stickers featuring Puroland characters and special Halloweenmotifed food menu, to enhance the visitor experience. Popular photo spots will reflect thespecial Halloween event.
In line with the constantly increasing number of international visitors Sanrio Puroland
started multilingual SNS to enable fans all over the world to be more closely connectedwith their much-loved characters. Via Sanrio´s Facebook account (@purolandjp:https://www.facebook.com/purolandjp/), Hello Kitty Land Tokyo enthusiasts can receive
detailed information about their favourite characters in six languages, including English,traditional and simplified Chinese, Thai, Indonesian and Korean. Also Instagram(@puroland_global: https://www.instagram.com/puroland_global/) and You Tube(@purolandjp: https://www.youtube.com/user/purolandJP) are now available in English.

– Ends –1©1976,1993,2001,2005,2009,2018 SANRIO CO., LTD.

Link to other images
Main Visual( http://bluemoonmarketing.jp/wp/wp-content/uploads/2018/09/Main-visual.jpg )Ghost Pierrot’s Sneaking Horror House( http://bluemoonmarketing.jp/wp/wp-content/uploads/2018/09/Ghost-Pierrot’s-Sneaking-HorrorHouse.jpg)
Sanrio Character Boat Ride
( http://bluemoonmarketing.jp/wp/wp-content/uploads/2018/09/Sanrios-Character-Boat-Ride.jpg )Ghost Pierrot’s Spelled Pasta( http://bluemoonmarketing.jp/wp/wp-content/uploads/2018/09/Ghost-Pierrot’s-Spelled-Pasta.jpg )MyMelody’s Halloween Naan Curry( http://bluemoonmarketing.jp/wp/wp-content/uploads/2018/09/MyMelodys-Halloween-NaanCurry.jpg )Fake Tattoo Sticker( http://bluemoonmarketing.jp/wp/wp-content/uploads/2018/09/Fake-Tattoo-Sticker.jpg )Notes to the editors:
About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
regardless of the weather. Sanrio Puroland also runs an outdoor theme park, Harmonyland,
located in Oita Prefecture in Kyushu.
More information about Sanrio Puroland is available at http://en.puroland.jp/.
News Release(PDF): http://bluemoonmarketing.jp/wp/wpcontent/uploads/2018/09/20180906_SET_Halloween_SM_ENG_final.pdf
Fact Book: http://bluemoonmarketing.jp/wp/wpcontent/uploads/2018/09/SET_Factbook_2018.9.5.pdf------------------------------------------Contact Details for the Media:
Please contact us via Email at (SET@bluemoonmarketing.jp). (English or Japanese)
We also accept requests and adjustments for coverage throughout the year.
Contact information
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)

2©1976,1993,1996,1999,2001,2009,2018 SANRIO CO., LTD.