(Attachment 4)
Cool Japan Fund Inc.
Tokyo, September 25, 2014
Investing in a large-scale Japanese entertainmentcommercial facility in Ningbo City, China.
Cool Japan Fund today announced the decision to invest a maximum of 11billion JPY towards a large-scale commercial facility in Ningbo City (in China’sZhejiang Province) as a part of a consortium with H2O Retailing Corporation(H2O) and Shanshan Group Co., Ltd. (Shanshan Group).
Cool Japan Fund aims to create a foothold for expansion into China for small tomedium-sized companies around Japan that provide excellent products andservices. At the same time, our goal is to build a model for the development ofcommercial facilities that will help formulate a “Japan brand” throughintroducing and selling Japanese entertainment and excellent regional products
and services on a large scale under the “Cool Japan” banner.
Ningbo (Zhejiang Province, China) is one of China’s most economicallypowerful cities and its wealthy and upper-middle classes are noticeablyexpanding. It is a city with high economic development potential.
Cool Japan Fund has decided to invest a maximum of 11 billion JPY towards alarge-scale commercial facility in Ningbo as a part of a consortium with H2O
and Shanshan Group.
The project plans to open a large-scale commercial facility (at a total cost of 3billion RMB or approx.51 billion JPY, and total commercial floor space ofapprox.160,000m2) by the fall of 2018 in the heart of the Eastern New City
development project, a massive urban development project currently underway
in Ningbo City.
The overall facility will be built around the concept of “JapaneseEntertainment.” The facility will not only offer purchasable items, but will
provide visitors with an experience. The goal is to involve more than 100 small
to medium-sized Japanese companies that will provide an introduction to theiramazing products and services as a necessary part of a new way of living.
In addition, by installing event spaces and sales floors and using H2O’s event
expertise, the plan is to hold a broad spectrum of daily events, from regional
Japanese product sales promotions to live entertainment. This commercial
facility will serve to give local consumers a hands-on experience in the Japanesecharm, and will become a catalyst for increasing their interest in Japaneseculture.

Cool Japan Fund aims to create a foothold for expansion into China by small tomid-size companies that provide excellent products and services – including
locally produced goods and traditional crafts – and build a model case for thedevelopment of commercial facilities around Asia that can serve as hubs for theCool Japan concept. We also aim to deepen local consumer understanding andenjoyment of Japanese culture, and expect this will lead to an increase tourists
to Japan.
Cool Japan Fund will actively support small to medium-sized companies thattake part in this project. Those companies exemplifying Cool Japan ideal andlooking to expand overseas will be provided with information on funding andother support provided by related institutions such as Japan FinanceCorporation and Shoko Chukin Bank.
-[About H2O Retailing Corporation]
Established: March, 1947
Business description: Department stores, supermarkets, home delivery business,
shopping center management, etc. with Hankyu Hanshin Department Stores atthe core
Location of Head Office: 8-7 Kakuda-cho, Kita Ward, Osaka
President and Representative Director: Atsushi Suzuki
Website: https://www.h2o-retailing.co.jp/e/[About Shanshan Group Co., Ltd.]
Established: June, 1994
Business description: Fashion apparel, materials for lithium batteries, urban
development, trade, distribution, etc.
Location of Head Office: Ningbo City, Zhejiang Province, People’s Republic ofChina
Representative: Xueming Zheng[About Cool Japan Fund]
Cool Japan Fund was founded in November 2013 as a public-private fund under
law with the aim of supporting and promoting the development of overseas
demand for excellent Japanese products and services. We aim to commercialize
the Cool Japan concept and increase overseas demand by providing risk capitalfor businesses across a variety of areas, including media & content, food &services, and fashion and lifestyle.
(Website: http://www.cj-fund.co.jp/en/)-◆Contact for details regarding this document:
Cool Japan Fund Tel: +81(0)3-6406-7500