Press Release
Hello Kitty Land Tokyo celebrates Puro Easter with a newdance show
Sanrio Puroland has created a new show, Egg’n’Roll Easter, as special event forthis year’s Easter season. The show will feature classic and popular Americanoldies.
Tokyo, Tuesday 5thth March, 2019 ---- From
Thursday, 21st March until Tuesday, 25th June,2019 Sanrio Puroland (URL:
https://en.puroland.jp/), also known as Hello Kitty
Land Tokyo, will celebrate Easter with a new"PURO EASTER" event. Under the motto of“Egg’n’Roll Easter” visitors are invited to join its
new show featuring American oldies includingclassic & popular songs.
As part of the new performance popular Sanrio
characters will make their appearance in seasonal
costumes with cute bunny ears and Easter designs.
Over the past few years Easter with its distinctive attributes and symbolisms is becoming
increasingly popular in Japan”, says Kentaro Kawai, the Sanrio Puroland Sales
Department of Sanrio Entertainment Co., Ltd, the company operating Sanrio Puroland.
“The cuteness of the much loved Sanrio characters fits perfectly with this seasonal
festivity and we felt that joining the two would bring much joy to our Hello Kitty Land fansand visitors and turning this into a Japanese “KAWAII” (Japanese “cute” culture) Easter.”The “Egg’n’Roll Easter” show will see Hello Kitty and other popular Sanrio characters
going to a Prom in order to choose the "Easter queen" whilst hand jiving to the sound ofAmerican Oldies. During the 25 minute show, running at Puro village (on the 1st floor)
Hello Kitty will be performing together with Danniel, My Melody, Wish me mell,
Cinnamoroll and Pom-pom purin amongst others.
Special retro and pop photo spots include a classic car and American diner at the 3rd floor
entrance, the Strawberry hall and Entertainment Hall, both on the 1st floor.
As always the Sanrio Puroland has created a colorful and original Easter foods andsweets menu including for example “Kitty & Danniel's vinyl curry" or the “Cinnamoroll
sweets burger".
The Hello Kitty Land Tokyo in-door theme park can also be rented for private or corporate
events on any days it is usually closed for the public.

– Ends –1©1976, 2009 SANRIO CO., LTD.
©1976, 1999, 2019 SANRIO CO., LTD.

Link to other images
Main Visual( http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/02/Puro-Easter-Main-Visual.jpg )Egg'n'Roll Easter!
( http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/02/EggnRoll-Easter.jpg )Easter Photo Spot
( http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/02/Easter-Photo-Spot.jpg )Kitty & Danniel's Vinyl Curry( http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/02/Kitty-Danniels-Vinyl-Curry.jpg )Cinnamoroll's Sweets Burger( http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/02/Cinnamorolls-Colorful-SweetsBurger.jpg )Notes to the editors:
About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
regardless of the weather. Sanrio Puroland also runs an outdoor theme park, Harmonyland,
located in Oita Prefecture in Kyushu.
More information about Sanrio Puroland is available at http://en.puroland.jp/.
News Release(PDF): http://bluemoonmarketing.jp/wp/wpcontent/uploads/2019/03/20190305_SET_Easter_FNL.pdf
Fact Book: http://bluemoonmarketing.jp/wp/wpcontent/uploads/2019/03/SET_Factbook_2019.3.pdf------------------------------------------Contact Details for the Media:
Please contact us via Email at (SET@bluemoonmarketing.jp). (English or Japanese)
We also accept requests and adjustments for coverage throughout the year.
Contact information
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)

2©1976, 2009 SANRIO CO., LTD.
©1976, 1999, 2019 SANRIO CO., LTD.