Post Show
11 – 13 February 2024
Report2023
Riyadh, Saudi
ArabiaOrganised byPost Show
UncoverBeauty.
Report2024

Maximize Opportunity.

Source globally,Connect locallyBeautyworld Saudi Arabia 2024 Post Show Report | 2THE BESTEDITION SO FAR

In a dazzling showcase of the flourishing
beauty and wellness landscape in the Middle
East, Beautyworld Saudi Arabia 2024 emerged
triumphant as the largest and most impactfuledition in the region.

NEW VENUE. LARGEST SHOWCASE OF GLOBAL INNOVATION.

14,860 350
sqm

Exhibitors

5

Product Segments

4Halls3

Networking Days

21New Features Mega Event

Covering key sections of the beauty industry

Supply Chain& Services

Cosmetics& Skincare

Finished Fragrance& Fragrance
Compounds

Personal care& Hygiene

Hair, Nails &Salon Supplies

Organised byBeautyworld Saudi Arabia 2024 Post Show Report | 3

EXHIBITOR OVERVIEW

Our largest showcase of global
and local innovation in Riyadh
350

Exhibitors
486% New

42Countries

DC7Country
Pavilions85%

Exhibitor Satisfaction

85%E

Intent to return in 2025

Exhibitor
breakdownby region

AA 14% Europe
B 38% Asia
C 42% Middle East
D 5% South America
E 1% North America

BBeautyworld Saudi Arabia 2024 Post Show Report | 4

VISITOR OVERVIEW
BVisitor
breakdown
Aby region

The largest gathering of genuine
beauty buyers in Saudi Arabia
ATOP 10International Countries

A 84% Saudi Arabia
B 16% International

13,686
Visitors

288% increase

73Countries

United Arab Emirates

India

Egypt

China

KuwaitPakistan

Turkiye

Qatar

BahrainJordan

Beautyworld Saudi Arabia 2024 Post Show Report | 5

VISITOR OVERVIEW
Senior Management

70%Visitor interest by product segment

33%

21%

15%

Cosmetics& Skincare

Fragrance

Hair, Nails &Salon Supplies

15%

9%

7%

Other

Personal Care& Hygeine

92%

VisitorSatisfaction

Supply Chain& Services

Visitor Nature of Business
Manufacturer
Wholesaler/Distributor
Import/ExportRetailer
Service Providers
Salon Professional
Other

21%
28%
11%
12%
8%
11%
10%

92%

Visitors met
their objectives
at the show

88%

Visitors weredecision makers

88%

Intent toreturn in 2025

Beautyworld Saudi Arabia 2024 Post Show Report | 62024 HIGHLIGHTS

newbeautyLIVE! at Beautyworld Saudi Arabia featured three daysof demonstrations, training, and artistry for the very first time.
From ‘barber battles’ to nail artistry and permanent make-up
tutorials, the BeautyLIVE! stage came alive with regional andglobal experts to celebrate the vibrant spirit of the beauty
industry like never before.

The Next in Beauty Conference showcased an array ofimportant industry sessions encompassing market intelligence,
emerging trends, and revolutionary technologies that reshaped
the beauty sector on both a regional and global scale. As part ofBeautyworld Saudi Arabia 2024, for the first time, the three-day
agenda exposed attendees to fresh viewpoints, new insights, andadvanced business strategies from a range of international trend
analysts, key brand experts, educators, and business leaders fromaround the world.

21 – 23 April, 2025
Riyadh, Saudi Arabia

Organised by

See youin 2025!
Exhibitor Enquiries
Phone +971 3894500
E-mail: beautyworld@uae.messefrankfurt.com
Press & Media
Phone +9714 3894594
Email: kate.mcginley@uae.messefrankfurt.com