February 27, 2014
Shinichi Ueno
President and Group CEO
ASATSU-DK INC.
(TSE 1st Code: 9747)

ASATSU-DK will present“Co-creation” session at ADFEST 2014

“The World’s Biggest Creative Department”
ASATSU-DK INC. (head office: Chuo-ku, Tokyo; president: Shinichi Ueno; hereinafterreferred to as "ADK") will present a Speaker Session with creators under the theme of2014 program, “Co-creation” at ADFEST (Asia Pacific Advertising Festival), one of themost prominent advertising festival in Asia.

According to the theme of 2014 ADFEST, “Co-create the Future,” we will highlight
Co-creation as one of the biggest trends that are sweeping the marketing industry.

ADK anticipated that Co-creation would become a major trend in marketing and, in 2011,
we partnered with eYeka, a global market leader in crowdsourcing. ADK was the world’s
first adverting agency that seriously integrated Co-creation and crowdsourcing into its
business. It became a hot topic across the industry.

In this year’s ADFEST, we will hold a Speaker Session called, “The World’s Biggest

Creative Department” with Toru Fujii, Senior Creative Director at ADK who has beenpromoting collaborative project, Joël Céré, Global Director of Insight & Innovation ateYeka, and Rob Sherlock, a renowned Creative Consultant who has jury experiences ofnumerous international creative festivals, such as ADFEST, One Show, Cannes Lions,Spikes Asia, etc. They will talk about new, inspiring relationships between brands,agencies, and creators, as well as how the advertising industry is transforming fromcreation to curation, through actual case studies.

What is Co-creation/crowdsourcing?
Co-creation is about involving consumers not only as a source of insights but as a source ofideas. Crowdsourcing is a way to “co-create” by posting challenges for a “crowd” to solve.
It is mostly done online in the form of online competitions with prizes for the best ideas. 72of the world’s largest brands are already crowdsourcing their marketing challenges toconsumers.

In Japan, “Katte CM” is a growing trend where consumers create acommercial of their own initiatives for the brands they like and post them on video
platforms such as YouTube. Many of these were commended by brands and agencies fortheir quality and creativity.

In the social media age, consumers want to collaborate with brands for the creation ofproducts and marketing campaigns. Successful brands are not only “love brands” butbrands that offer consumers something they want to participate in.

<”Co-creation” Session Outline>
Venue: PEACH (ADFEST Venue), Royal Cliff Hotels Group
Time & Date: 18:00 - 18:45 on March 8, 2014
Speakers:

Toru Fujii (Senior Creative Director at ADK)
Joel Cere (Global Director of Insight & Innovation at eYeka)
Rob Sherlock (Creative Consultant)*Held at Peach seminar room in ADFEST venue<ADFEST General Outline>
Official Name: Asia Pacific Advertising Festival
Objective:

To raise the standard of creative excellence in the region andencourage & celebrate the uniqueness of each local culture throughthe showcase of the best advertising and production work in the region
and the seminar sessions by renowned speakers from all over theworld.

Operational Organization: Non-profit organization, ADFEST Committee (Thailand)<ADVEST 2014 General Information>
Period: March 6 – 8, 2014
Venue: PEACH (Pattaya Exhibition and Convention Hall) in Pattaya, Thailand
Official website: http://www.adfest.com

<Profile of Speakers>

Toru Fujii
Senior Creative Director/Copy Writer at ADK
During the time after the big earthquake and TSUNAMI disaster in Japan, Toru Fujii
has risen to the position of a remarkable Creative Director through his historic
campaigns for revitalizing Japan.

“Rebuild Japan” for Takarajima Publishing is highly recognized as the most influential
press campaign which gave him almost all the awards in Japan. “Messages from
Fukushima” the first major effort by Fukushima Prefecture following the nuclear
disaster is Toru’s favorite work where he has shown the reality to the world. “Standfor Japan” which gained the Co-creation Award 2012 is a social campaign where hestarted trying to innovate creative procedures in his agency.

Sharing a fabulous

showcase from his own experience, he has been igniting the new ways of obtaining fresh
insights and ideas.

He also has been energetically serving on a jury for numerous global competitions suchas Cannes Lions Festival of Creativity, New York Festivals, ADFEST and MENA
Cristal Festival for these years.

Joël Céré
Global Director, Insights & InnovationJoël leads eYeka’s global strategy offer, harnessing the collective creative power of an
online community of 270,000 creators to help leading brands innovate their marketingand communication. He has 14 year experience leading international digital, innovation,
PR and marketing programs for leading FTSE100/F500 companies.

A former EMEA Vice President for public relations agency Hill & Knowlton, he led thedevelopment of the firm’s social media practice in Europe, Middle East and Africa, voted
as Europe’s best in the 2004 Holmes Report. Joël also led global change management
programs for media agency Aegis, was lead brand strategist for advertising agency
Bates 141, managed the financial, healthcare and consumer goods practice and thestrategic planning offer for agency Grey Interactive in the UK and co-founded one of

Singapore’s first digital communication agency as well as a social shopping venture inCalifornia. Joel holds a MBA from the London Business School.

Rob Sherlock
Creative Consultant
Rob is a globally experienced leader in advertising and creativity, focused ontransformation, collaboration and growth. He’s an avid self-innovator and seriously
fascinated by what’s next.

He was Regional Creative Director of FCB Asia Pacific, moving on to become Chief
Creative Officer of Draftfcb Chicago, leading the 1300 person office through 3 years of
unprecedented growth.

Rob has a proven background of cross-cultural change management and is passionate
about co-creation having chaired the first co-creation forum at the Spikes in 2011 andworking with eYeka to help define their global positioning and growth.

His belief is that single source solutions are myopic & limiting and that the agency is nolonger the epicenter of creativity – they need to be the conduit, curator and gatekeeper.

Past global board member of FCB and founder and partner of the design-based lifestylebrand Benares, Rob has also been jury chairman, judge, winner and presenter at mostindustry creative festivals including Cannes, One Show, Spikes, ADFEST, Cristal, &Kam Fan. He is past chairman of the Hong Kong 4As Creative Committee and Chicago
Creative Circle.

Contact:Kaori Nakajima
Office of Corporate Communications
ASATSU-DK INC.
Telephone: (813) 3547-2003
E-mail: adkpr@adk.jp