Press Release
Cool Japan Fund Inc.
Tokyo, February 19, 2015
Investing in a media localization service to accelerate
the distribution of Japanese content overseas
Cool Japan Fund has entered into an agreement with Imagica Robot Holdings (IRHD) andSumitomo Corporation to purchase 100% of the stock in SDI Media Group, Inc. (SDI), theworld’s leading provider of media localization services (dubbing, subtitling, etc.). Cool Japan
Fund will invest US $59.5 MM (approx. ¥7.0 BN).
SDI operates in 37 countries in more than 80 languages, and has a stable client base madeup of the world’s major media corporations and production companies. Through thisinvestment, SDI’s strength in media localization will become available to the numerous
domestic businesses to accelerate overseas distribution of television programs, animation,film, and other Japanese content by reducing the localization cost and improving the quality,speed, and efficiency while accumulating knowledge. In addition, it is expected that SDI’s
international network will open new markets and accelerate distribution of Japanese content
around the world.
Recently the global demand for popular media content is increasing due to the diversificationof media outlets through digitization. However, the distribution of Japanese content such as
television programs, animation, films, etc. to overseas market is not sufficient. One of themajor obstacles is the cumbersome and costly process of localizing Japanese content into
other languages.
In order to resolve this issue, Cool Japan Fund along with IRHD, the major domestic media
related service provider, and Sumitomo Corporation, the leading general trading company
with various media businesses in both domestic and overseas market, agreed to jointly
purchase stock in SDI, the world’s leading provider of media localization services, for
US$160.0MM (approx. ¥19.0BN). Of the total purchase price, Cool Japan Fund will invest
US$59.5MM (approx. ¥7.0BN). SDI will become IRHD’s consolidated subsidiary after thistransaction.

SDI serves a stable client base made up of the world’s major media corporations andproduction companies, and enjoys a competitive edge in the global localization market
through it’s unparalleled network of owned-and-operated facilities spanning 37 countries
and more than 80 languages. It operates 150 recording rooms around the world, maintainsan extensive pool of talented translators and voice actors, and has developed an advanced IT
system to streamline the localization process. Through this investment, SDI’s strength inlocalization will become available to the numerous domestic businesses to accelerate
overseas distribution of television programs, animation, film, and other Japanese content byreducing the localization cost and improving the quality, speed, and efficiency while
accumulating knowledge. In addition, it is expected that SDI’s international network will
open new markets and accelerate distribution of Japanese content around the world.
Through this investment, Cool Japan Fund aims to provide a localization platform to thenumerous domestic businesses and resolve one of the major issues related to the distributionof Japanese content overseas. Cool Japan Fund especially hopes that this investment will
provide new opportunities for locally produced content and content produced by ambitious
creators to be exported overseas.

[About Imagica Robot Holdings Inc.]
Founded: February, 1935
Business Domain:
Manages group companies involved in imaging technology services, imaging software,broadcasting, imaging systems, and human resources consulting, etc.
Location of Head Office: Shinagawa Ward, Tokyo
Representative Director & President: Makoto Tsukada
Website: https://www.imagicarobot.jp/en/

[About Sumitomo Corporation]
Established: December, 1919
Business Domain:
Engages in the sales of a variety of goods and services domestically as well as import, export,and triangular trade leveraging the global network and the trusting relationships in a broadarray of fields with both corporations and consumers. Sumitomo takes a multi-perspective
approach to business that harnesses its collective strengths through various means,including investment both in Japan and overseas markets.
Location of Head Office: Chuo Ward, Tokyo
President and CEO: Kuniharu Nakamura
Website: http://www.sumitomocorp.co.jp/english/◆Contact for details regarding this document:
Cool Japan Fund

Tel: +81(0)3-6406-7500