It’s Time for a ‘Data Shift’
in Telecoms

This is your network.
On tomorrow’s wavelength.

Today, telecoms firms must launch breakthrough services at highfrequency. Sync marketing with customer needs. Amplify innovation withsmarter partnerships. And move in harmony with changing regulations.
All on a budget – since customers expect more, for less.
So, we’ve created a suite of solutions to help you make a big shift in the way you dobusiness. At Informatica, we make it easy to put hard data at the heart of every decision
and automate key processes. But that’s just the start. Explore the five key principles
behind the ‘data shift’ in telecoms.

1A full, 360° viewof your operations
Now you can peak your network
efficiency and support seismic
customer data volumes. All witha complete view of your data,customers, and operations.
With the industry’s most complete
and modular cloud data management
platform from Informatica, you canachieve high quality, trustworthy
data via advanced AI and intelligent
machine learning (ML). Allowing
you to spot ways to save – andadopt new network management
technologies more successfully.

3Timely consumer
insights

2
Actionable data
insights in real time
To beat competitors to breakthroughservices, you’ll need to cut time tomarket. Which means speeding up
R&D and business decisions, thanks
to rapid data sharing.
With Informatica, you canbreak down silos and secure theavailability of trusted, actionable
data that’s unified across yourbusiness, and particular to yourcustomers. Turn weeks of manual
processing into automatedreporting and crest each newwave of opportunity.

Can you spot the early signalsof shifting consumer behavior– and seize upsell or cross-sellopportunities automatically?
With a 360-degree view of your sales,
products and customers, your teams
could see new trends coming, long
before they peak. It’s how Informatica
helps you spot opportunities –all while speeding your responses,
with personalized marketing andautomated sales processes.

5
Reliable data
governance
You can only stay in harmony withcustomer needs – and find new
efficiencies – if your data is completelyaccurate. And completely compliant.
With a truly enterprise-ready data
governance and privacy solutionthat can be used in on-premises,hybrid, and multi-cloud environments,
you’ll have the tools you need to raise
the bar on customer experience andlighten your compliance workload.
All by automating your data
governance, protection, andmanagement with Informatica.

4

Seamless customer
view across ecosystems
New acquisitions and partnerships
will define tomorrow’s telecoms
success – but only if you can get
everyone working in harmony.
Achieve a single view of thecustomer from fragmented sourcesand enable cohesive support acrosssales, marketing, and finance.
With Informatica’s Intelligent DataManagement Cloud, you and yourpartners can access timely, accurate
insights to peak your innovation –mastering data across on-premises
and multi-cloud environments.

6
Informatica –how you’ll benefit
With experience partnering withthe world’s leading digital telecoms
providers, Informatica has theexpertise you need to make thedata shift faster.
With trusted, governed, relevant,and accessible data, you can planand optimize for 5G, ensure customer
satisfaction, make more of data
ecosystem partnerships, and manage
global regulatory compliance.

Want to make the data shift before competitors?
Meet the industry’s most complete and modular
enterprise data solution, from Informatica.
Take a look

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