Notice: This is a translation of the press release in Japanese. In the case of any discrepancy between the translation and theJapanese original, the latter shall prevail.

(Press release)
May 15, 2024

TOEI x TV Asahi
Building a “partnership” for the creation of new entertainment

TOEI COMPANY, LTD. (“TOEI”) and TV Asahi Corporation (“TV Asahi”) , with the view of delivering
dreams and hope to the world through visual content, have entered into agreement regarding theestablishment of a partnership that responds to the new age such as the advancement of digital online
distribution.
◼

Background regarding the establishment of partnership

TOEI and TV Asahi have thus far produced numerous entertaining content. Especially, in the drama genre,detective series such as Hagure Keiji Junjoha (1988 - 2009), AIBOU: Tokyo Detective Duo (2000 - ), The
Woman of S.R.I. (1999 - ), period dramas such as Abarenbou Shogun (1978 – 2002) and live-action hero
series such as Kamen Rider and Super Sentai have played a large role in the programming at TV Asahi.
Moreover, numerous drama series such as AIBOU: Tokyo Detective Duo and Kamen Rider have been
produced and released as theatrical films which have contributed largely to TOEI’s movie business. The
demand for content is all the more increasing due to the diversification of viewing styles such as using
digital online platforms, and as such, the creation of content that encompasses new values beyond thetraditional bounds of broadcasting and theatrical releases is imperative.
TOEI and TV Asahi shall further strengthen its existing partnership and build a partnership aimed for thecreation of new entertainment. The two companies shall also actively seek global business opportunities in
the age of global content distribution.
◼

Summary of partnership
Content Production○TV drama series joint production project
Based on the current joint production drama slots between TOEI and TV Asahi, the title
development and production system shall be managed as projects in order to produce strong
content on par with AIBOU: Tokyo Detective Duo series that promises to deliver higher viewer
ratings and strong performance in online distribution.

○Large-scale theatrical movies joint production project
Large-scale theatrical movies based on drama series such as AIBOU: Tokyo Detective Duo series
shall be developed. Theatrical-based slot(s) shall be established so that releases of theatricalmovies are taken into account from the drama development and production stage. A strong
production system embracing actors, script writers, directors, etc. shall be built and the project
shall aim for the multi-dimensional success of the drama series and theatrical movie.
○New IP development project
A joint project to produce strong IP productions such as anime content shall be formed. In
particular, with the backdrop of increasing demand for anime content, IP business shall be
accelerated through establishing and sharing a “future plan” to strengthen the anime production
system.

○Period drama development project
A joint production project to develop the “hit new period drama” genre, such as Kimi to Yukite
Saku: Shinsengumi Seishunroku (April 2024 - ) that is currently broadcast, shall be established.
Subsequent to the broadcast of the drama series and theatrical release, collaborated events of theseries shall be offered at TOEI Kyoto Studio Park and TV Asahi’s Tokyo Dream Park.

○

Joint research/development of visual technology
Utilizing production methods such as visual technology exemplified by virtual production and themetaverse, both companies shall challenge to produce movies and dramas for the new age andaim to make efficient use of production costs.

Global Business○

Building content production system with aim of global online distribution
Through strengthening mutual cooperation exemplified by exchanging information on the globalmarket, a global business scheme for large markets with promising growth such as India shall beformulated.

Media City/Real Entertainment○

Mutual sales cooperation between TOEI Kyoto Studio Park and Tokyo Dream ParkThe TOEI Kyoto Studio Park that is scheduled for total renewal in 2028, and Tokyo Dream Park
that is scheduled to be completed in 2026 are the focal establishments for TOEI and TV Asahi’sreal entertainment businesses. Mutual cooperation at various levels shall be carried out in order tomake the real entertainment businesses at both companies successful. In order to raise recognition
and increase the draw of visitors and revenue, information cameras shall be permanently installedat both establishments and endeavors such as broadcasting live Kamen Rider events, etc., andweather forecasts from the establishments shall be carried out.

(TOEI Kyoto Studio Park Renewal Project)(Tokyo Dream Park)

Personnel Interactions○

Mutual interaction of management-level personnel
A tighter production system and content development system shall be built by mutually
exchanging management level personnel including producers.

○

Mutual interaction/personnel exchanges of young personnel
Young personnel at both companies shall be exchanged for a given period of time in order todevelop and enhance theatrical and drama production staff.

◼

Structure of pursuing partnershipWith aim of pursuing the endeavors above, TOEI and TV Asahi shall establish a steering committee. The
permanent members are as below and other members shall be appointed according to the aim of theoperation and project.

<TOEI>
Fumio Yoshimura

President & Chief Executive Officer

Yuji Kojima

Managing Director, General Manager,
Kyoto Studios, Corporate Advisor,
Motion Picture, Tokyo & Kyoto Studios, Uzumasa Area

<TV Asahi>
Gengo Sunami

Executive Vice President(Corporate Strategy Division, Finance Division, SDGs ManagementDepartment)

Arata Nishi

Executive Director(Sports Division, Content Programming Division, Business Solution
Headquarters)