September 13th, 2018
Stroly Inc.

Stroly, raises 250 million yen in funds,
Agreement on a comprehensive business partnership with JTB
Stroly Inc. (Head office: Kyoto Prefecture Kyoto City, President: Machi Takahashi) announcesthat has secured 250 million yen (about 2.2 million dollars) in funds through a third-party
allotment and will partnership with JTB Co., LTD. This is Stroly's first business alliance with a
Non-Financial Company.
Regarding fund procurement
Stroly Inc. raised funds through a third-party allotment of new shares totaling approximately
250 million yen underwritten by the funds listed below. This fundraising corresponds toSeries B round, which will be the second time procuring capital from external sources. With
this fund procurement, we will mainly invest in staff development and expanding overseas
sales channels.
<Outline of Assignees>
DVF I L.P.,(Operating company: Daiwa Corporate Investment Co., Ltd., Head office: Chiyoda-ku, Tokyo,
President: Fujio Yanagihara)
UNICORN fund investment business, Limited Liability Partnership,(Operating company: Yamaguchi Capital Co., Ltd., Headquarters: Yamaguchi
Prefecture Yamaguchi City, Representative Director: Moriwaki Isana)
Kinki Osaka 4, Investment Partnership,(Operating company: Resona Capital Co., Ltd., Head office: Chuo-ku, Tokyo, President:Takashi Miyajima)
JTB Corporation,(Head Office: Shinagawa-ku, Tokyo, President&CEO: Hiroyuki Takahashi )StrolyIn February 2017, we launched the Stroly-α platform version of the online map platform.
We have been providing our service to railway companies, tour operators, large-scale
shopping malls, land development businesses and publishing companies.
Also, we have been collaborating with local communities promoting town planning,universities and others.
In October 2017, we started an open map submission service, and in the current betaversion, not only Japanese but international users are already uploading content. Inaddition, users can view the access data generated by the submitted maps.

Our service provides an opportunity for the community to submit content that can assist
visitors traveling for international events and expos. By sharing their local perspective, theexperience during their stay will be a more memorable one.
Under the concept of “Share the way we see the world”, our company makes emphasis onbuilding a multinational team of engineers and designers, to deliver a product engaging forthe global community.

About the business partnership with JTB
JTB and Stroly have joined in a partnership aiming the promotion of local tourist
destinations with the use of online maps with location information linked to them.
JTB and Stroly have joined in a partnership to develop an advanced platform that will deliver
great attractiveness of local tourism destinations with online maps linked with location
information.
Since April 2018, with the main theme of “JTB offering original value by combining digitaltechnology with human-touch services”, JTB is focusing on digital technologies and the useof big data to enhance the travel experience and international exchange.
With the progress of digital technology, our traveling style is changing. New opportunities togather information on-site during travel with the interactive use of smartphones isincreasing and not just limited to printed guidebooks.
We are shifting to information gathering and data analysis. In the meantime, there is plentyof content in the shape of printed illustrated maps and tourist information that convey theattractiveness of an area by showcasing its history, culture, cuisine and sightseeing spots. By
linking such rich content maps and making them online for the traveler, the experience andvalue of the destination can be enriched in ways that were not available before.

■ Company profile
Company name
RepresentativeLocation
Establishment
URL: Stroly Inc.
: Machi Takahashi, Founder, Co-CEO: 600 - 8258
109-1 Kanegaecho, Shimogyo, Kyoto: January 14, 2005
: https://stroly.com■ Inquiries concerning this matter
Stroly Inc.
Financial Information : Ryosuke Iwasaki
Public Relations: Aya KuwaharaEmail: info@stroly.jp