Strategy2025

Our mission

The mission of the Raspberry Pi
Foundation is to enable young
people to realise their full potential
through the power of computing
and digital technologies.

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Our vision

Our vision is that every young
person develops:• The knowledge, skills, and confidence touse computers and digital technologies
effectively in their work, community, andpersonal life; to solve problems and to
express themselves creatively.
• Sufficient understanding of societal
and ethical issues to be able tocritically evaluate digital technologies
and their application, and to design
and use technology for good.
• The mindsets that enable them toconfidently engage with technologicalchange and to continue learning about
new and emerging technologies.

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Education

Non-formal learning

ResearchTo enable any school to teach students
about computing and how to create
with digital technologies, throughproviding the best possible curriculum,resources, and training for teachers.

To engage millions of young people inlearning about computing and how tocreate with digital technologies outsideof school, through online resources
and apps, clubs, competitions, andpartnerships with youth organisations.

To deepen our understanding of
how young people learn about
computing and how to create withdigital technologies, and to use thatknowledge to increase the impactof our work and advance the field ofcomputing education.

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Our long-term goals

Research

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Our products andlearning experiences
Education
The Computing Curriculum

Hello World

A comprehensive computing curriculumwith all of the associated resources
and materials for teachers to use in theclassroom with learners aged 5 to 16.
Based on our own taxonomy covering thewhole of computing, as well as mapped
to the English computing curriculum.

A platform for computing and digitalmaking educators that includes
publications (magazines andcompendiums), a podcast, and a
website blog. Content is provided byeducators, for educators.

Ada Computer Science
A platform and resources to support
teachers and students of computerscience around the world. Mapped
to England’s Computer Science
GCSE and A level qualifications, withmapping to other computer science
qualifications underway.
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Our products andlearning experiences
Non-formal learning
Code ClubCoderDojo

European Astro Pi Challenge

A network of free, after-school coding
clubs for young people aged 9 to 13. We
provide brand, resources, technologies
to organise clubs, access to volunteers,training, support, safeguarding resources
and assurance, and more.

A network of free, community-based
coding clubs for young people aged
7 to 17. We provide brand, resources,technologies to organise clubs,
access to volunteers, training, support,
safeguarding resources and assurance,and more.

An annual competition that enables
young people to write code andexperiments that run on Raspberry Pi
computers on board the International
Space Station. A collaboration with
the European Space Agency (ESA).
Participation is limited to school-aged
children in ESA Member States andcountries that have agreementswith ESA.

Code Club WorldA free, online platform that provides fun,block-based discovery activities andaccess to a wide range of coding anddigital making projects for young people
aged 9 to 13.

Coolest Projects
A series of online and in-person events
that allow young people to showcase
what they have built with digitaltechnologies. The Foundation runs theglobal (online) event and in-person eventsin the UK, Ireland, and the USA. We also
franchise the model in other countries.

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Why our mission matters

Young people are growing up in aworld where every aspect of life isshaped by increasingly powerful
digital technologies. To realise theirfull potential, they need to develop theskills and knowledge to participate inand shape that world.
Being an effective end user oftechnology is important, butinsufficient. We need to introduce
young people to algorithms, data,programming, and AI; and help
them develop the mindsets that willallow them to thrive in an unknown
technological future.
This matters because it will expand
their opportunities to accessmeaningful work, empower them tosolve the problems that they care about,and enable them to express themselves
creatively. It will also equip them tomake better decisions about technology
in their own lives, even if they don’t workor create with computers.
We need to address the unequal
access that young people have to theopportunities to learn these skills andknowledge. Too much depends on who
your parents were, where you wereborn, what access you have to schools,teachers, and technology, and, even
if you have all of that, whether thoseopportunities feel relevant to your life.

‘We need to address the unequal
access that young people haveto the opportunities to learn
these skills and knowledge.

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Our work contributes
to the UN sustainable
development goals (SDGs)
Goal 4:
Quality education
We increase access to high-quality education throughcurricula and resources, teacher professional development,and tools that help young people learn. All of our work is
informed by research and rigorously evaluated.

Goal 5: Genderequality
We work hard to ensure that ourlearning experiences and educational
products increase gender equality. We
research what works in gender balancein computing education and share thatnew knowledge widely.

Goal 8: Decent workand economic growth
We equip young people with the skills,knowledge, and confidence to accesshigh-quality work and help them prepare
for the future. We help young people
develop creative, problem solving,and design skills.

Goal 11: Reduced
inequalities
We actively reduce inequalities byincreasing access to education.
We prioritise working with youngpeople who experience educational
disadvantage or who come frombackgrounds that are traditionallyunderrepresented in computing.

Goal 14: Climate
actionWe are committed to net zero carbon
emissions. We integrate climatechange facts and issues into ourlearning experiences for young people,
empowering them to use technology
to understand and positively impact
climate change.
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Our values:

What we stand for
Democratising accessto computing
Raspberry Pi’s founding purpose was todemocratise access to computing, andthat remains at the core of our mission
and values. We believe that every young
person — whatever their background oraccess to resources — should have theopportunity to learn how to create withdigital technologies.

or who come from traditionally
underrepresented backgrounds, intocomputing. We bring that commitment
to life in the design of our learning
experiences and educationalproducts, the choices we make aboutpartnerships, our research agenda, andour marketing and outreach efforts.

We have an enduring commitment toproviding low-cost, general purpose
computers for education throughRaspberry Pi Ltd.

We ensure that all of the physical andonline spaces we create, including
our workplaces, are safe and inclusive
spaces where everyone feels able to bethemselves and contribute their best.

The Foundation is committed tosupporting young people who
experience educational disadvantage,

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Our values:

What we stand for
Digital makers
not consumers
We believe that all young people
should have opportunities to learn
how to independently create and solve
problems with digital technologies.
We call that digital making, and wethink that it is one of the best ways tolearn about computing. We want young
people to see themselves as digitalmakers and not just consumers oftechnology products.

We want young people to be
empowered to change their worldand solve the problems that they careabout through the power of computing
and digital technologies. We root ourlearning experiences in real-worldcontexts and show how technology
can make a positive difference toissues like the climate crisis.

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Our values:

How we work
User- andcommunity-led
We are part of a global communityof young people, parents, educators,volunteers, makers, and businesses
that share our mission and bring it tolife through their actions. We are active
members of this community ourselves,as learners, mentors, and organisers.

We make sure that we understand ourusers and communities, and we design
learning experiences and products that
address their needs and aspirations.
We proactively seek out user andcommunity feedback and use it todrive improvements.

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Our values:

How we work
Focused on
impactWe use research and evidence as thebasis for everything we do. We invest
time in learning from the best researchin the field, we conduct our own original
research, and we challenge ourselves toincorporate what we learn into our work.
We are rigorous and transparent about
the impact we are having. We use data
to shape our decisions.
We collect users’ personal data only
when we need to, and we are always
open about when we are collecting
personal data and why.

We are experimental. We test ourideas at a small scale, improve them in
response to feedback, iterate quickly, andstop doing things that aren’t working.
We are a learning organisation. We
make time to reflect on what we’relearning and how we can apply it. We
openly share what we are learning withothers. We invest in the growth anddevelopment of all of our colleagues.

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Our values:

How we work
Open andcollaborative
As an organisation, we are one teamwith shared goals. We assume goodintent, and we look out for each other.
We’re generous with our time andexpertise. We welcome feedback, evenwhen it’s difficult to hear, and we givehonest feedback to each other.
We bring this same spirit of openness
and collaboration to all of our work withpartner organisations.

Strategy 2025 | 13Our approachto technology
The Foundation’s educational activities
are device- and platform-agnostic.
That means that we design learning
experiences and educational products
for a wide range of technologies andplatforms, including but not limited to
Raspberry Pi computers.

Through our commercial subsidiary,
Raspberry Pi Ltd, we have made an
enduring commitment to making lowcost, general purpose computersavailable for education. The
Foundation doesn’t donate or sell
Raspberry Pi computers.

To reduce barriers to access, we
use freely available and open source
software in our learning experiences
and products. We also build our own
educational software and contributeto open source projects.

We create resources to help learners get
started with Raspberry Pi computers andassociated technologies.

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Who we work with

• Young people aged 5 to 25. We design
learning experiences and products
for young people. The majority of
our work focuses on school-aged
children, and over the lifetime of thisstrategy, we are expanding our focus
to engage young adults up to the ageof 25, with a particular focus on their
vocational learning.
• Researchers and policymakers who
are working on computing education
and related topics.

• Teachers in schools and othereducational settings who are teachinga computer science curriculum orbringing computing and creating withdigital technologies into other parts ofthe curriculum.

TBC• Educators, volunteers, and parents
outside the formal education system
who are running Code Clubs andCoderDojos, working in youth andcommunity organisations, andsupporting young people to learn
independently.

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How we addresseducational disadvantage
and underrepresentation
We aim to design learning experiences
and products that are universal andaccessible to all. That means that we
systematically reduce barriers to access,and that we work hard to ensure learning
experiences and products are culturally
relevant and reflect the best research
into how to increase participation.
We invest in making sure that ourlearning experiences and products arebeing accessed by young people whoexperience educational disadvantage
or who come from traditionally
underrepresented backgrounds.
That is reflected in our partnerships,
marketing and incentives, storytelling,
and role models.

‘ We recognise that thenature of educational
disadvantage is different
in different markets.

’We recognise that the nature ofeducational disadvantage andunderrepresentation is different in thedifferent markets and communities inwhich we work. We aim to adapt what we
do to respond to these specific contexts.
We gather data to measure ourimpact on young people’s educational
disadvantage and underrepresentation.

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Where we work

We are part of a global movement.
We make our learning resources, online
courses, and materials available forpeople anywhere in the world to use.
We work with community members
to translate educational content into awide range of languages. We provide
support and tools for educators andvolunteers to help them set up Code
Clubs and CoderDojos anywhere in theworld. Whenever possible, we make ourcompetitions open to participants fromanywhere in the world.
We are focused on six growth markets(India, Ireland, Kenya, South Africa,
United Kingdom, United States ofAmerica). These are countries where
we are proactively investing resources
and building capacity and partnerships
to expand our reach and impact

over the lifetime of this strategy. For
each of these countries, we haveteams focused on growing our reachand impact in the market; we build
partnerships with governments, NGOs,
and industry partners; and we seek toraise funds locally.
We develop partnerships with missionaligned nonprofits in other countries tohelp them use the educational resources
and products we create to bringcomputing education to more young
people in their countries. We particularly
focus on building partnerships
with organisations from low- andmiddle-income countries, and withorganisations that serve educationallydisadvantaged or traditionallyunderrepresented communities.

Partner market

Growth market

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Our funding

The Foundation’s educational mission isfunded with income from three sources:• Donations from individuals, companies,and charitable foundations that share
our mission. This includes restricted
and unrestricted grants, sponsorship,and donations from individuals.
• Contracts for providing educational
services, including contracts withgovernments and government
agencies to train teachers and to run
programmes with young people.
• Profits from the sale of Raspberry
Pi computers and associatedtechnologies, which are donated to
the Foundation from our commercial
subsidiary, Raspberry Pi Ltd.

Strategy 2025 | 18www.raspberrypi.org

Raspberry Pi Foundation
UK registered charity 1129409