World Heritage

37 COM
WHC-13/37.COM/5D
Paris, 17 May 2013
Original: English / French

UNITED NATIONS EDUCATIONAL, SCIENTIFICAND CULTURAL ORGANIZATIONCONVENTION CONCERNING THE PROTECTION OF
THE WORLD CULTURAL AND NATURAL HERITAGE
WORLD HERITAGE COMMITTEE
Thirty-seventh session
Phnom Penh, Cambodia
16 – 27 June 2013
Item 5 of the Provisional Agenda: Reports of the World Heritage Centre andthe Advisory Bodies
5D: Revised PACT Initiative Strategy

SUMMARY
By Decision 36 COM 5A, and following Decision 35 COM 5A whereby theWorld Heritage Committee invited the Secretariat to submit a draft of the newPartnerships for Conservation (PACT) Initiative Strategy, taking into accountthe results of the evaluation of the External Auditor on the PACT Initiative, theCommittee requested the World Heritage Centre to present at its 37th session
a revised PACT Initiative strategy that takes into account the Plan of Action
proposed by the Open-Ended Working Group (OEWG) on therecommendations of the External Auditor concerning PACT (2010/2011) andthe decision adopted during the 190th Executive Board session regarding the
UNESCO Framework for Strategic Partnerships.
The PACT strategy presented in this Document has been elaborated in thecontext of the revision of UNESCO’s partnerships policy and strategy forengaging with the private sector, while taking into account the lessons learnt
from the partnerships established since the creation of PACT, therecommendations of the 2010-2011 External Evaluation of PACT and therecommendations of the OEWG meeting.
The Annex to this Document presents an inventory of ongoing and envisaged
World Heritage partnerships as of end April 2013.
This document should be read in conjunction with Document WHC-13/37
COM/INF.5D.
Draft Decision: 37 COM 5D, see Point V.

I.

BACKGROUND

1.

The World Heritage Centre launched the Partnerships for Conservation (PACT)
Initiative in 2002 to develop sustainable partnerships whose purpose, beyond financial
issues, is the development of a dialogue, an exchange, and an interaction between all
stakeholders interested in World Heritage conservation.

2.

The 26th session of the World Heritage Committee (Budapest, 2002) welcomed thedevelopment of a World Heritage Partnerships Initiative as a means to achieve, on an
experimental basis, a new systematic approach to partnerships (Decision 26 COM
17.3). The 7th Extraordinary session of the Committee (UNESCO, 2004) requested,among other, the Director of the World Heritage Centre to present for adoption at the29th session a regulatory framework for PACT (Decision 7 EXT.COM 12). At the 29th
session (Durban, 2005) the document WHC-05/29.COM/13 presented a progress
report on PACT including a regulatory framework which the Committee adopted(Decision 29 COM 13). Document WHC-07/31.COM/15, submitted to the 31st sessionof the Committee (Christchurch, 2007), presented an internal evaluation of PACT and
was followed by Decision 31 COM 15 expressing the satisfaction of the Committee withthe results obtained and encouraging the Centre to continue the activities in theframework of PACT. It also requested the Centre to submit to the 32nd session of theCommittee a document of reflection on the strategic orientations for partnerships.
Document WHC-08/32.COM/INF.5D (Quebec City, 2008) presented a proposal for new
strategic orientation for partnerships at the 32nd session of the Committee, however,there was no discussion related to this document. Following Resolution 17 GA 9,
adopted by the 17th session of the General Assembly (UNESCO, 2009), the 34th
session of the Committee (Brasilia, 2010) adopted the Terms of Reference for theevaluation of PACT (Decision 34 COM 9A) and requested to be regularly informed
about the envisaged and present partnerships, including the procedures and conditionsof the agreements. Decision 35 COM 5A requested the Centre to submit a draft of the
new PACT Initiative Strategy, taking into account the results of the evaluation of theExternal Auditor on the PACT initiative.

3.

PACT was the subject of two evaluation exercises, both conducted by UNESCO’s
External Auditor. The first evaluation, part of the World Heritage Centre audit, took
place in 2009, and the second evaluation, a result of Resolution 17 GA 9 of theGeneral Assembly (2009), took place between December 2010 and March 2011 andreviewed 33 of the 59 partnerships carried out from 1994 to 2010.

4.

Resolution 18 GA 8 of the General Assembly (2011) invited UNESCO and the World
Heritage Centre to implement the recommendations of the External Auditor concerning
PACT, and notably to harmonize PACT with UNESCO’s development of partnershipstrategies in order:
a)
b)
c)

5.

To improve the traceability of funds and the concordance of partnerships with thegoals and objectives of the Convention,
To ensure the transfer of funds to the World Heritage Fund in accordance witharticle 15 of the Convention,
To provide the General Assembly at its 19th session in 2013 with a report for
approval of the work undertaken.

Decision 36 COM 5A.2 requested the World Heritage Centre to present at its 37th
session a revised PACT strategy that takes into account:

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WHC-13/37.COM/5D, p.1

a) The Plan of Action proposed by the Open-Ended Working Group on therecommendations of the external Auditor concerning PACT,b) The decision adopted during the 190th Executive Board session regarding theOrganization’s Framework for Strategic Partnerships,c) The debates of the 36th session of the Committee.
The Open-Ended Working Group met on 1 February 2013 and focused on therecommendations of the external auditors on the PACT Initiative. This meeting resulted
in the elaboration of an implementation plan based on Working Document WHC11/18.GA/8 (ref: WHC-13/37 COM INF.5D).
II.

CURRENT STATUS OF PARTNERSHIPS FRAMEWORK AT UNESCO LEVEL

6.

UNESCO works with the private sector within the common framework of the “United
Nations Global Compact” while the partnerships are embedded within its core priorities
and programmes. Within this overall framework, UNESCO has been continuously
developing and formulating a full set of policies for enhancing its working relationships
with the private sector to create innovative partnerships which contribute to sustainable
development, world peace and security.

7.

At the 187th session of the Executive Board (October 2011), Member States requested
that Document 187 EX/6 Part XII and Annex “Strategy for engagement with the private
sector” be reviewed concurrently with the finalization of the Policy Framework forPartnership document (187 EX/17 Part IV) and further improved in view of taking into
account their suggestions. Notably this should concern criteria for selection, monitoringand evaluation of partnerships with the private sector and clear articulation of sunset
clauses, including by giving effect to the related recommendations of the Independent
External Evaluation (IEE) follow up (Strategic Direction Five - developing partnershipstrategy) and drawing on the report ‘Approaches to Building and managing
Partnerships: Contributing to a UNESCO partnership strategy” (30 November 2011).
The Internal Oversight Service of UNESCO (IOS), upon request from the Senior
Management and as a direct follow-up to the External Independent Evaluation, hadcommissioned The Partnering Initiative, a consultant company, to conduct a review of
the Partnership Policy Framework of the Organization through benchmarking with otherUN agencies and taking into consideration the specificities of UNESCO. The outcomeof the review is available in the above mentioned report.

8.

Following decision of the Executive Board 187 EX/Decision 17/IV, the draft strategy on
private partnerships was developed under the overall umbrella policy framework ofpartnerships and submitted to the 190th session of the Executive Board for its
endorsement.

9.

The 190th session of the Executive Board broadly endorsed the umbrella statement of
the “Policy Framework for Strategic Partnership: a comprehensive partnership strategy”(190 EX/21 Part II) and the accompanying “separate strategies for engagement withindividual categories of partners” (190 EX/INF.7). The Executive Board also requested
UNESCO to include in the strategy three additional categories of partner, namely the
Goodwill Ambassadors, the UNEVOC network and the category 2 institutes andcentres.

10.

The Secretariat was requested to elaborate specific targets and expected results whichtake into account the specificities of each category of partner.

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WHC-13/37.COM/5D, p.2

11.

The strategies for the three additional categories of partner have been submitted to theBoard in their integrity as an INF document (191 EX/16.INF.3). The Executive Board atits 191st session has requested the Director-General to present specific targets andexpected results aligned with the four-year programmatic period of the 37 C/5 within adocument comprising the complete comprehensive partnership strategy including all
categories of partners to the 192nd session of the Executive Board, subsequently to beadapted as appropriate in the light of resolutions by the General Conference at its 37th
session, and to ensure that each ensuing C/5 document will contain an annex with thetargets and expected results for each category of partner covered by theComprehensive Partnership Strategy.The Board also requested that Member States be
duly informed of the development of the partnerships by submitting to the Board once
per biennium from 2014 onwards a consolidated report on implementation of the global
strategy for partnerships.

III.

SUMMARY OF PACT REFERENCE DOCUMENTS (2002 – 2013)12.

The present revised PACT strategy was elaborated on the basis of existing institutional
documents related to the procedures for working with the private sector. PACT
resources include:a)

The 2005 PACT Regulatory Framework;b) UN guidelines as stipulated in the UN Business Guidelines of 2009 and the Global
Compact principles;c) UNESCO’s dedicated section in its Administrative Manual (item 5.8, introduced in
November 2009, and further updated in June 2010 and April 2013) on the
Cooperation with the Private sector;d) Draft strategy proposals presented at the 187th session of the Executive Board(187 EX/17 Part IV and 187 EX/6 Part XII, Annex) and at the 190th session (190
EX/21 Part II and 190 EX/INF.7): Policy Framework for Strategic Partnership: acomprehensive partnership strategy and the accompanying “separate strategies
for engagement with individual categories of partners”;e) IOS’ report “Approaches to building and managing partnerships: Contributing to a
UNESCO partnership strategy” (2011).
Lastly, documents WHC-07/31.COM/15: “Evaluation of PACT” (2007); WHC11/35.COM/9A: “Evaluation of PACT” (2011); WHC.11/35.COM/INF.5A.1: “Report on
World Heritage partnerships with the private sector, envisaged and present (2011); WHC11/18.GA/8: “Evaluation of the Global Strategy and the PACT Initiative” (2011); WHC12/36.COM/5A.2 “Draft of the new Partnerships for Conservation (PACT) Initiative
Strategy” (2012) and the Implementation Plan by the Open-Ended Working Group for therecommendations of the External Auditor on the PACT Initiative (February 2013) havebeen used as background documents for the preparation of revised strategy.
IV.

REVISED PACT STRATEGY

13.

Long-term vision, objectives and scope of PACT strategy
The long-term vision for the PACT Initiative is closely associated to the Strategic Action
Plan for the Implementation of the Convention 2012 – 2022 adopted by the 18th
General Assembly (UNESCO, 2011). Enhanced collaboration with the private sector

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WHC-13/37.COM/5D, p.3

and the civil society in all priority areas of World Heritage preservation will contribute to
the achievement of the goals set by the Strategic Action Plan.
Keeping in mind conservation of World Heritage as the primary goal of the Convention;
recognizing that “Conservation and Communication are complementary tasks, as
increased awareness and knowledge of World Heritage objectives can increase
commitment to conserve, engage with and support World Heritage” (Paragraph 9 ofStrategic Action Plan); guided by the Convention’s strategic objectives and the goals of
the Strategic Action Plan, PACT shall proactively seek to establish partnerships whichlead to:a) Sustainable Conservation of World Heritage sites;b) Enhanced Credibility of the Convention;c) Efficient and increased Capacity-building for all World Heritage stakeholders;d) Improved Communication for a wide recognition of World Heritage as the highest
standard of heritage and conservation (WH Goal 4.1 on Awareness raising);e) Increased participation of Communities in all processes of the Convention including
reaping sustainable benefits of inscription on the List and allowing for sustainable
development of the World Heritage sites while preserving their OUV.
Partnerships with the private sector are primarily developed to raise significant financial
and in-kind contributions which are indispensable in compensating for the lack ofresources dedicated to conservation, including International Assistance.
Suchcontributions are used to help the implementation of activities dedicated to priority
programmes, sites in danger, capacity building and to support the Centre’s
communication, education and partnerships activities, including managing the World
Heritage Centre’s website and the World Heritage Convention’s archives.
14.

The present strategy has been elaborated to improve the development of partnerships
for World Heritage with the private sector, their implementation and their evaluation
through adequate tools and guidelines.

15.

Principles
The World Heritage Centre is increasingly focusing on long-term strategic partnerships
and moving away from small transactional partnerships. It should be noted, however,that partnerships can grow significantly over the first years of implementation, thus thepotential development of a new partnership must be thoroughly assessed before
entering into an agreement.
The PACT Strategy is guided by the following principles which strictly adhere to theway in which UNESCO engages with partners (190 EX/21 Part II):a) Shared objectives: definition of a common purpose with mutual benefit that is
consistent with UNESCO’s mandate and the mission of the World Heritage
Convention;b) Equality: within the partnership, partners should have equal status;c) Legality: the partners with whom the World Heritage Centre engages should havean established legal status and demonstrable track record and should be validated
by the State Party of their origin;d) Clarity: clear definition of each party’s responsibilities, roles and contributions;

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WHC-13/37.COM/5D, p.4

e) Transparency: both parties must be able to raise issues concerning the quality of
the working relationship and the roles and contributions of each party;f) Fairness: no unfair advantage to any individual partner should be provided;g) Accountability: all forms of cooperation must be reality-based, action-oriented andshould produce concrete measurable results;h) Sustainability: the scope and results of cooperation should be sustainable beyond
partnership duration, without dependence on ongoing contribution by one or bothpartners, thereby ensuring ownership by the end-beneficiaries.
16.

Whenever it is revealed that the evolution of an ongoing partnership becomes adverse
to UN principles and/or to the goals and objectives of the World Heritage Convention,
and/or the above UNESCO principles, the partnership will be terminated. The
termination clause contained in the generic templates developed by UNESCO provides
a clear provision for that purpose.

17.

Ethical standards
The selection and mobilization of partners will adhere to the level of excellency andethical standards consistent with the UN Global Compact, UN values, UNESCO’s
norms and standards as well as with the goals and objectives of the World Heritage
Convention.
Each agreement between the World Heritage Centre and its partners must contain astatement on environmental responsibility or an equivalent, which will form part of the
publicly available documentation related to each partner of the World Heritage Centre.

18.

Transparency and accountability
Clear objectives and outcomes of the partnerships, along with time-bounddeliverables, will be established in a transparent manner within each partnershipagreement. This will also ensure trust between the parties.
Each agreement will stipulate clearly and transparently the expected benefits of thepartnership for each partner.
The partner will be required to notify the World Heritage Centre of any changes intheir operations or any circumstances that might prejudice the partnership or bring
discredit to UNESCO.
Partnerships are subject to reporting at every annual World Heritage Committee
session, and information on partnerships, including the signed agreements, ispermanently available on the World Heritage Centre website for States Parties to
consult.

19.

Sound planning and goal clarity
Measurable objectives and outputs will be monitored through progress reporting
undertaken in partnership frameworks where roles and responsibilities of the partiesare clearly outlined. Specific communication plans, essential for working with theprivate sector, are created to enhance the visibility of partnership implementation andthe impact of the partnership on the goals and objectives of the Convention, inparticular in case of the use of the World Heritage emblem. Communication tools at
disposal include the World Heritage review, map and other publications, photo
databases, World Heritage website and portals, social networks, partners’ portals andnetworks, special events, sponsorship brochures etc.
PACT monitors the reported activities of all parties and seeks solutions should any
issues or concerns arise.

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WHC-13/37.COM/5D, p.5

In addition to establishing partnerships resulting in financial contributions, resource
mobilization sources to be explored or improved are: on-line donations, grants,
contributions from philanthropists, fund raising events, crowd funding, membership
schemes, etc. This will be developed in line with World Heritage Goal 6, Activity 6.4.6of the Implementation Plan of the Strategic Action Plan for exploring ways to increase
contributions to the World Heritage Fund, leading to increased contribution of privatesponsorship to target priorities.
20.

Traceability of funds
Each agreement will include a clear statement on the financial and in-kind
contributions and expected benefits for all parties.
Each agreement will contain clear payment instructions to identify the appropriate
allocation fund (Funds-in-Trust or World Heritage Fund) upon receipt.
The World Heritage Centre will keep an up-to-date financial chart showing the amountof income expected for each partnership, the funds received and the expenditures
made for ensuring essential functions and reinforcing priority activities andprogrammes. Income and expenditures will also be reflected in the Finance andBudget System (FABS).
Established reporting tools are used to ensure quality reporting to the States Parties
and transparency.

21.

Evaluation and impact focus
For each partnership, relevant budget is allocated for the purpose of evaluating theefficiency, effectiveness, relevance, impact and the sustainability of the partnership
including an assessment of the nature of the relationship between the partner and
UNESCO’s World Heritage Centre. Performance indicators for such ongoing review
and evaluation will be clearly elaborated at the beginning of each partnership.
A provision concerning self-evaluations and external evaluations is included in thegeneral conditions of all the standard agreements. It indicates that all projects requirea self-evaluation at the completion of the project, that mid-term self-evaluation isrecommended when the project’s duration is more than three years and projects
greater than USD500 000 require an external evaluation.
WHC works in cooperation with the UNESCO Internal Oversight Service (IOS) toestablish tools for evaluating each partnership.

22.

Attribution of credit and use of the World Heritage emblem
Communication about partnerships should acknowledge the work or contribution of allpartners, and partners should acknowledge the work or contribution of the World
Heritage Centre.
The World Heritage emblem is safeguarded and valorized in conformity with the
Operational Guidelines.
The use of the World Heritage emblem is guided by the relevant chapter of the
Operational Guidelines and any related guidance. Expected benefits for the partner
derived from their use of the World Heritage emblem will be assessed according to
the indicators developed at the beginning of each partnership.
PACT, in collaboration with relevant UNESCO Sectors and external experts, willfurther explore the development of a clear brand strategy for World Heritage, as per
Goal 4, Activity 4.2.1 of the Implementation Plan.

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WHC-13/37.COM/5D, p.6

23.

Implementation modalities
PACT, in collaboration with Programme Specialists and relevant UNESCO Sectors, will
manage partnerships from the inception to the termination of the relationship in clear
stages which form part of a partnership cycle1:
a)Identification, selection and assessment of partners: data research, due
diligence, internal and external clearances;b)Management and maintenance: establishing a governance structure, reporting,relationship building, and elaboration of a communication plan;c)

Review and revision: assessment, evaluation (mid-term, end-of-term or impact),
qualitative and quantitative measurement;d)Closure, renewal, new mechanism to sustain the partnership or the programme,
communication beyond the end of the partnership.

The implementation of the PACT strategy is dependent on the availability of a dedicated
PACT team, consisting of experienced professionals in the fundraising andcommunication domains, as well as occasional hiring of specific consultants asnecessary. Two temporary staff are employed currently as Project Appointments (PAs)on P3 and P1 level within the WHC Communication, Education and Partnerships Unit,
and are financed through extrabudgetary funds provided through partnerships.
V.

DRAFT DECISION

Draft Decision: 37 COM 5D
The World Heritage Committee,
1.

Having examined Document WHC-13/37.COM/5D and Document WHC-13/37
COM/INF.5D,

2.

Adopts the revised PACT strategy to improve the development of partnerships forWorld Heritage with the private sector, their implementation and their evaluation
through adequate tools and guidelines;

3.

Requests the Secretariat to continue to report, in an analytic manner, on theimplementation of the PACT strategy by submitting at each regular session of theWorld Heritage Committee a detailed inventory of on-going and envisaged partnerships
as an Annex to the Report of the World Heritage Centre, using the current template.

1

The Partnering Initiative : « Approaches to building and managing partnerships : Contributing to a UNESCO
partnership strategy », 30 November 2011

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WHC-13/37.COM/5D, p.7

ANNEXINVENTORY OF WORLD HERITAGE PARTNERSHIPS
Decision 35 COM 5A reminded the World Heritage Centre of the necessity to elaborate, ateach session of the World Heritage Committee, a report on envisaged and concluded
partnerships and requested that it be completed with an evaluation of these partnerships
based on relevant tools, in particular on the use of the emblem and the benefits received, inorder to ensure strict compliance with the Convention’s principles and objectives. Decision 36
COM 5A.2 requested the World Heritage Centre to continue to inform with regard to thepartnerships in an analytical manner.
Table 1 provides a list of ongoing WHC partnerships as of the end of April 2013 with theprivate sector and foundations developed in accordance with the PACT Regulatory
Framework. The list does not include partnerships for World Heritage with the private sector
implemented by Field offices nor the NGOs involved in the implementation of programmes atthe country level.
For each partnership, the table provides, in alphabetical order by name of partner, adescription, the funds received in 2012 (if any), expected results, major outputs/deliverables,
emblem use and an indicative evaluation of the benefits for World Heritage. It also links eachpartnership to the relevant Strategic Objectives (the 5 Cs) and areas of cooperation
benefitting from the partnership.
Table 1 also includes dates of signature and expiration for each partnership and, if
applicable, the indication if a partnership is new, i.e. has been signed since the last sessionof the Committee; if renewal is envisaged in the period between the current and the nextreporting to the Committee, or if the partnership has been terminated since the last report to
the Committee.
Table 2 presents the partnerships envisaged which are currently undergoing internal
evaluation and/or external validation.

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Table 1 - INVENTORY OF ONGOING WORLD HERITAGE PARTNERSHIPS AS OF END of APRIL 2013 (in alphabetical order)
Nr

Partnership description and financial
contribution agreed (if any)

Amountsreceivedorconverted
in USD in
20122

Expected results

Major outputs/deliverables

Emblem use3

Agreements
signed4

Evaluation of benefits

1

A&T Networks Inc. - HISTORY(Channel), USA

56,500

Increased
understanding of theWorld Heritage
Convention, globallyand in the UnitedStates in particular.

HISTORY provides World
Heritage content through Idea
Book for Educators’
newsletters/4xyear to 300,000
teacher subscribers; ensureson-line visibility (Save ourhistory and HISTORY
classroom websites); creates
public service announcements(PSA) for TV and web
broadcasting.

On PSAs and in
documents
related to theproject.

Funds-in-Trust
signed on 18 May
2011

Communication
Worldwide promotion ofWorld Heritage. The
promotional films are visible - Education
on YouTube and WHC
website.

Start May 2011

The project triggered the
A&T UK office to produce a
new series of WH
documentaries about sites
in Poland and the UK(www.history.co.uk/shows/u
nesco/about.html).

Yearly campaigns with special
pages in the French
newspaper “Le Monde” (print
and online).

Weekly on “Le
Monde”
newspaper

Production of World Heritage
documentaries and audiovisual stories
elaborated and aired by HISTORY.
169, 500 USD
TO BE RENEWED

2

Chez Bonne Idée, France(Communication agency)

Raised awareness ofWorld Heritage sites.

Organisation of a game for general public(internet and press) on World Heritage
cities with quiz on the history of the site.

Dedicated website.

20,000 EUR per year (forecast)

20,000 players and 50,000
visits to the website expected.

2

End May 2014

Game website
and Facebook

Project
agreement.

Start June 2012

Benefitting
Strategic
objectives andAreas ofcooperation

Worldwide promotion of WH Communication
among general public.
Conservation
Contribution to the- International
International Assistance.
Assistance

End December
2014

Amounts received in 2012 have not been certified by the UNESCO Bureau of Financial Management.

3

Strictly regulated according to the terms of the signed agreement (in particular, every resource using the name, logo of UNESCO and World Heritage emblem is subject to approval by WHC
and if necessary by ERI)

4

All agreements are available on the World Heritage Centre’s website http://whc.unesco.org/en/agreements (password protected pages, for States Parties only)

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WHC-13/37.COM/5D, p. 9

NrPartnership description and financial
contribution agreed (if any)

Amountsreceivedorconverted
in USD in
20122

Expected results

Major outputs/deliverables

3

EVERGREEN DIGITAL CONTENTS &DENTSU, Japan

149,990

Enhanced awarenessamong young people
in Japan about theneed to preserve
World Heritage sites.

Classroom package and thecreation of an i-mode project
funded by NTT DOCOMO,
Japan's leading Telecom
company.

The tripartite agreement with Evergreen
and Dentsu aims to promote World
Heritage Education in Japan through the“UNESCO KIDS” project.
Annual contribution of 110,000-150,000
USD

Emblem use3

Materials
associated to theeducation project(website,advertisements
on project,
Educational films about natural cartoon)
World Heritage sites forelementary school students.

Agreements
signed4

Evaluation of benefits

World Heritage
Fund Special
Account

Generates revenues for the Communication
WH education programme,- Education
communication and WH
awareness raising activities.

Project
agreement signed
in December
2007, extended
every year.
Start January
2007

TO BE RENEWEDEnd March 20134

Fondation Franz Weber, Switzerland
The Fondation FW will support the Rapid
Response Facility and natural heritage
projects.
Total contribution of 750,000 USD

NEW

Revised PACT Initiative Strategy- Rapid Response
Facility improved
thanks to additional
funding (the Fund wascreated in 2005 with
Fauna and FloraInternational in orderto mobilize funds to
respond to emergency
situations at natural
heritage sites),- Enhanced
preservation of The
Dja Faunal reserve in
Cameroon,threatened bypoaching and thenegative effect ofmining exploitationand deforestation.

On the Dja site, pilot actions toimprove revenue sources of
local communities, education
campaign to fight against
poaching, preparation of anenvironmental and social
impact study.

On respective
websites anddocumentation
about the project.

Project
Agreement (FIT)
signed in on 17
January 2013.

Benefitting
Strategic
objectives andAreas ofcooperation

Media coverage of the
UNESCO-KIDS project:
Quarterly one-pageadvertorials in the “Yomiuri
Shimbun” (circulation: 10
million); press releases in
277 Dentsu media partners
worldwide (TV and radio
channels, print press,
websites); educational
activities in Japanese
schools.

The partnership just started, Conservation
not evaluated yet.
Capacity
Building
Communities

Start January
2013- Natural World
Heritage

End January 2017

WHC-13/37.COM/5D, p. 10

NrPartnership description and financial
contribution agreed (if any)

5

FOTONAUTS, France
The Fotopedia Heritage application
created by Fotonauts was released inAugust 2010 to constitute the largest
photo application of World Heritage sites
for Iphone and Ipad.

Amountsreceivedorconverted
in USD in
20122

Expected results

Major outputs/deliverables

Emblem use3

Agreements
signed4

Evaluation of benefits

Benefitting
Strategic
objectives andAreas ofcooperation

Enhanced awarenessof World Heritage
sites.

Raise awareness about WH
with a free application for
Iphone and Ipad dedicated tohigh quality photos of World
Heritage sites, with brief
descriptions.

In the application
and website.

Project
agreement.

Promotes WH publicationsand WH Review inparticular.

Communication

Start May 2011
End Dec. 2014

Audience figures: From thelaunch to January 2013:
3,600,000 downloads;
36,000,000 visits; 180,000
WHC webpages opened
from the application.

Non financial

6

GEDEON, France
Production of a series of documentaries
about World Heritage to raise awareness.
Non financial

7

GOOGLE Cultural Institute, USA
The project allows internet users to visit aselection of WH properties.
Non financial

Revised PACT Initiative Strategy

Rated in Apple’s top 10 listof apps when it was
launched.

Awareness about WH
raised through the
production of
documentaries andaudiovisual stories
elaborated and airedby Gédéon.

Four films of 52', 8 of 26' and
36 of 3' were produced. The
documentaries have beenpromoted through the Gédéon
international network

Help spread themessage about
preserving WH andallow it to reach thebroad public. Increaseawareness worldwide.

Google World Wonders
Project website offers virtual
visits of World Heritage sites.

In documentaries

Partnership
Agreement

Worldwide promotion ofWorld Heritage.

Communication

Expecting statistics from
Google to allow appropriate
evaluation of the project.

Communication

Start 2008
End July 2013

On Google’s
World Wonders
project website.

Licenseagreement
Start 29 May
2012
End in May 2013

WHC-13/37.COM/5D, p. 11

NrPartnership description and financial
contribution agreed (if any)

Amountsreceivedorconverted
in USD in
20122

Expected results

Major outputs/deliverables

Emblem use3

Agreements
signed4

Evaluation of benefits

8

GSP OUR PLACE Ltd, New Zealand

19,975

Enriched database ofimages and enhanced
awareness of WH
sites.

Our Place and its international
network of professional
photographers contribute to alarge image databank used tohelp promote conservation
efforts and publicize the World
Heritage message.

On website andduring exhibitionsorganized by Our
Place with WH
images.

World Heritage
Fund Special
Account.

Communication
Our Place has currently
photographed over 370
World Heritage sites in 84
countries and has anarchive of more than 45,000
exclusively owned World
Heritage images.

Creation of image bank for World
Heritage.
OUR PLACE supplies photographs for theWorld Heritage Centre website galleries,
and has supplied numerous images for
UNESCO and related third-party
publications.

9

MoU signed in
2006.

Contribution of 20,000 USD/year

Partnership
Agreement signed Data base is accessible forin 2008.
use by UNESCO and byWorld Heritage sites.
Start 2008

TO BE RENEWEDEnd June 2012

JAEGER-LECOULTRE (Manufacture),
Switzerland and The International
Herald Tribune, USA“Tides of Time“ partnership andonline/print media campaign
First agreement: 400,000 EUR
Second agreement: 400,000 EUR

Revised PACT Initiative Strategy

172,712Development of World
Heritage Centre
Marine Programme,
including statutory
support to WHC
activities on marine
properties.

Nanosite on iht.com andnyt.com

Enhanced awarenessabout World Heritage,in particular the Marine
Programme.

Annual auction with donation
to support marine WH site
conservation needs (between
40,000 and 50,000 Euros peryear).

Eight 1-page articles on
marine World Heritage
properties per year in the
Herald Tribune.

Advertorials andadvertisementsin the press.
IHT and JLC
websites

Funds-In-Trust
signed in 2009
and renewed in
2011.
Start 2009
End March 2014

Additional Revenue fromauctions and support toevents: 160 000 Euros
Budget in-kind foradvertorials in the IHT:
1,200 000 Euros

Benefitting
Strategic
objectives andAreas ofcooperation

Conservation
Credibility
Capacity
Building
Communities
Communication- Marine
Heritage

WHC-13/37.COM/5D, p. 12

Emblem use3

Nr

Partnership description and financial
contribution agreed (if any)

Amountsreceivedorconverted
in USD in
20122

Expected results

Major outputs/deliverables

10

KOBI GRAPHIS, Japan

56,059Enhanced awarenessabout World Heritage.

Production of Panasonic’s
Calendar.
corporate World Heritage and Website. IPad
WH Youth calendar.
App.

Production of Panasonic’s corporate
World Heritage calendar and a World
Heritage Youth calendar.

Design of a web version in2011

Annual contribution of 50,000 USD +royalties.

Free IPad App launched in2012 along with several
exhibits organized in Japan
during the same year

Agreements
signed4

Evaluation of benefits

Benefitting
Strategic
objectives andAreas ofcooperation

World Heritage
Fund Special
Account

The calendar app wasrecommended by Appleand listed in the top 10
most popular apps.

Communication

The number of coins soldincreases every year,
especially since thecreation of a 5oz gold coin.

Communication

Partnershipagreements
signed in 1996,
2001, 2007 by
WHC
Start 1996
End August 2015

The calendar is sold in
UNESCO’s bookshop

11

MONNAIE DE PARIS, France
Design, production and distribution ofcoins with WH sites.
Royalties.

418,539

Awareness raised
about WH throughemblematic coincollections.
Increased network ofcollectors of WH
emblems worldwide.

On coins.
Series launched in 2007,2008, 2009, 2010, 2011 and2012: Great Wall of China,
Grand Canyon, USA, theKremlin, Federation of Russia,
the Taj Mahal, India, theChateau de Versailles, France,
Abou Simbel, Egypt.

World Heritage
Fund Special
Account.

Licenseagreements
The series has become asigned in 2007,
collector one, thus
2008, 2009, 2011 increasing revenue
possibilities.
Start 2007
End Dec 2014

Revised PACT Initiative Strategy

WHC-13/37.COM/5D, p. 13

NrPartnership description and financial
contribution agreed (if any)

12

NIPPON HOSO KYOKAI (NHK), Japan

Amountsreceivedorconverted
in USD in
20122

Creation of a series of documentaries forJapanese TV on World Heritage andIntangible Heritage in order to contributeto the creation of a video database,“Heritage Images Archives Initiative “.

Expected results

Major outputs/deliverables

Emblem use3

Enhanced visibility on
World Heritage.

Database of digital, hidefinition moving images ofWorld Heritage and Intangible
Heritage. Development of the
Heritage Images Archives
Initiative. Series of 100 Digital
High Definition television
documentaries about World
Heritage and Intangible
Heritage. Films are available
online on the UNESCO/WHC
websites.

In documentaries MoU signed inand on brochures 2003 with ERI.
related to thePartnershipproject.
Agreement signed
in 2004 andproject agreementin 2004 and 2005.

Non financial.

816 videos uploaded online in
5 languages

13

NOKIA, FinlandSupporting communication measures tofoster awareness on WH and sustainable
tourism.
Voluntary contribution under WHF Special
Account: 60,000 EUR
Agreement 2010 : 150,000 EUR
Agreement 2011 :150,000 EUR (out of thetotal amount, only 70,000 EUR werereceived before agreement termination).
TERMINATED

25,740

Increased awarenessand support forsustainable tourism
and World Heritage.

50 mobile applications to be
On the mobile
used as awareness raising
application.
tools for World Heritage
conservation.
Opportunities to engage boththe mobile technology andtourism industry and theircustomers to raise awarenessand support for World Heritage
Conservation.

Agreements
signed4

Evaluation of benefits

Benefitting
Strategic
objectives andAreas ofcooperation

Provides a database of
footages to UNESCO.
Footages are chargeable tooutside partners and users.

Communication

Videos and online databasewere financed through theJapanese government
contributions. As of 2013,
Partnershipno funding source has been
agreement andidentified for the
project agreement continuation.
signed in 2009
Estimated average number
Start 2003
of householders in Japan: 2658 750 (for the first
End Dec 2014broadcast of eachprogramme, source: Video
Research Inc).

World Heritage
Fund Special
Account
Letter ofcontribution
signed in July2009 by WHC.

Increased communication
with site managers andmore effective work
processes in the WH
network due to data
generation. Increased
awareness among tourists
on world heritage andsustainable tourism.

Conservation
Communication- Tourism

Funds-In-Trust
Cooperation
Agreement terminated as aagreement signed
result of restructuring and
in June 2010 byprogramme closures within
BSP/CFS.
the company.
Start 2009
Ended 15 May
2012

Revised PACT Initiative Strategy

WHC-13/37.COM/5D, p. 14

NrPartnership description and financial
contribution agreed (if any)

Amountsreceivedorconverted
in USD in
20122

Expected results

Major outputs/deliverables

14

PANASONIC, Japan

500,000

Enhanced awarenessabout World Heritage
sites preservation andsustainable
development.

Newspaper and TV
commercials emphasizing
environment protection.

Environmental Corporate Social
Responsibility campaign celebrating
World Heritage. Slogan: Panasonicsupports sustainable development
through World Heritage conservation andeducation.
1,000,000 USD
TO BE RENEWED

Reinforced
mobilization of young
people towards thepreservation of World
Heritage andenvironmental issues.

Emblem use3

Agreements
signed4

Evaluation of benefits

Funds-In-Trust
Extensive Media coverage
Agreement signed following the eco education
by WHC
programme. Awarenessraising about WH
Start May 2011
National Geographic televisionpreservation for youth and a
Materials used
WH programme, 60 min x 24
large audience worldwide.
End
May
2013
on WH sites
times, from June 2011 until
Interface with the WH in
March 2013. Creation of 9 new within the eco
Young Hands andeducation
films.
Volunteers scheme
programme.
programme and new source
Youth global “eco” educationof revenue for WH
Panasonic World
programme on WH sites.
education programme.
Heritage
Support to the WH Volunteers exhibition
Important revenue forprogramme with trainings oncommunication activities, incenters
media techniques.
particular the 40th
anniversary, as well as forContribution to the 40th
the WH website.
anniversary celebrations,notably to the One-off initiative
PANASONIC website
for best practices.
promotes WHC website andWH publications inContribution to launch theparticular the World
expert mission to Mali as per
Heritage Review.
the Mali action plan agenda toprotect Mali’s cultural heritage.
In-kind contributions
estimated at: 7,000,000
Press and TV
spots. National
Geographic
Heritage Special

Benefitting
Strategic
objectives andAreas ofcooperation

Conservation
Communication
Capacity
Building
Communities- Education,

For the advertising
campaigns 500,000 USD
for the education projects
and 450,000 USD for the
donation of equipment.
15

SUDWESTRUNDFUNK (SWR),
Germany
Series of films on World Heritage in 35mm
format entitled “Treasures of the World –Heritage of Mankind” and broadcast
weekly on “3 Sat”, “Phoenix” and “SWR
Fernsehen”.
First contribution of 39,000 DM(cca.19,000 Euros) and 3,000 DM per WH

Revised PACT Initiative Strategy

Enhanced visibility on
World Heritage inGerman speaking
audience and throughsales of DVDs with “DeAgostini”.

Production of the televisionseries “Treasures of theWorld The Heritage ofMankind,” produced by
Südwestrundfunk (SWR) andGLOBAL SCREEN GmbH,In 2011 in Germany alone,
more than 28 million people
have seen these films, which
are also available on theInternet: www.schaetze-der-On videos andDVD covers.

World Heritage
Fund Special
Account

Global outreach.

Communication

2,400,000 estimatedviewers per month (averagefor 2012) on “3 Sat”
Agreements(Cultural channel for
signed in 1995
Germany, Switzerland andAgreement signed Austria), “Phoenix”
in 2007 and in(Documentary channel for
2011
Germany),” SWR
Fernsehen” (Regional

WHC-13/37.COM/5D, p. 15

NrPartnership description and financial
contribution agreed (if any)

Amountsreceivedorconverted
in USD in
20122

Expected resultssite filmed until 2007. Since then annual
contribution of 50,000 USD.
TERMINATED

Emblem use3

Agreements
signed4

Evaluation of benefits

welt.de,Start 1995

In 2012 SWR broadcast a 24
hour programme dedicated to
the 40th anniversary.

End December
2011

channel of ARD) and SWR
website.

Major outputs/deliverables

Due to budget
cuts at SWR, theagreement was
terminated while a
new distributor isbeing sought.

16

TOKYO BROADCASTING SYSTEM(TBS), Japan

40,000

Production of a series of 30-minute films
on World Heritage entitled “The World
Heritage” broadcast weekly by TBS.

Enhanced awarenesson World Heritage
sites.

Since 2006: 40,000 USD per year.

On
As of early 2013, more than
600 films have been produced. documentaries
and brochures
In 2012, on the occasion of the about the40th anniversary, fifty 3 minute project.
episodes were produced out of
TBS archives and donated to
the WHC. Those short movies
are also broadcasted oninternet TV.

World Heritage
Fund Special
Account
Agreement withNFUAJ in 1996.
Agreement with
WHC since 2006
extended every
year.

Benefitting
Strategic
objectives andAreas ofcooperation

SWR made the first film inthe series in 1995 and at
the end of 2012, they had
produced more than 500 ofthese special documentaryfilms.

Global outreach.

Communication

Total number of audience ofthe programme per month:
20 million (estimatedaverage for 2012).

EXTENDED EVERY YEAR
17

TRIP ADVISOR, USA
UNESCO and TripAdvisor cooperate toraise awareness, and solicit feedback
from the public on World Heritage sites.
Voluntary contribution under WHF Special
Account: 100,000 USD
Agreement: Royalties (10%) related tosponsorship contracts and to number of
new registered members on the website.
TERMINATED

10,220Enhanced visibility,
data and information
on WH, sustainable
tourism and site
conditions and visitor
experience at World
Heritage properties

TripAdvisor contributes
financial support for World
Heritage through awarenesscampaigns.

On Tripadvisor
websiteWorld Heritage
Fund Special
Account.
Letter ofcontribution
signed in 2009.

Worldwide communication
and awareness.

Conservation
Communication- Tourism

Funds-In-Trust
Cooperationagreement signed
in 2010 by
BSP/CFS,
extended in 2012.
Start 2010
End Feb. 2013

Revised PACT Initiative Strategy

WHC-13/37.COM/5D, p. 16

NrPartnership description and financial
contribution agreed (if any)

Amountsreceivedorconverted
in USD in
20122

Expected results

Major outputs/deliverables

Emblem use3

Agreements
signed4

Evaluation of benefits

Benefitting
Strategic
objectives andAreas ofcooperation

The company did
not wish to extend
the agreement
because they did
not raise thefunds that were
expected at thetime of thesignature.
18

WORLD SKY RACE, USA
International sporting event using lighterthan-air skyships, together with a global
awareness raising campaign about World
Heritage
100 000 USD (Received 50,000 USD)TERMINATED

Enhanced visibility ofWH sites.

Organization of a skyships’
race.

On WSR
communication
with worldwide
organizations,potential funders,
supporters,
participants.

World Heritage
Fund Special
Account

Communication
The project did not attract
enough sponsors in order tostart the sporting event.

Partnership
Agreement signed
in 2010 extendedin January 2012
Start 2010
End September
2012
The partnership
had to beterminated due tolack of funds.

Revised PACT Initiative Strategy

WHC-13/37.COM/5D, p. 17

Table 2 - INVENTORY OF ENVISAGED WORLD HERITAGE PARTNERSHIPS AS OF END APRIL 2013 (in alphabetical order)
Nr Partnership description

Expected results

1

Development of World Heritageand Sustainable Tourism
Programme, including statutory
support to WHC activities onsustainable tourism.

Airbnb, USA
Strategic partnership with the People Protecting Places Campaign topromote responsible tourism and preservation of World Heritage.
Financial contribution expectedMajor expected outputs

Identification and promotion ofauthentic, sustainable andresponsible tourism products andservices that provide high quality
and low impact visitor
experiences at World Heritage
Increased awareness and support sites.
for sustainable tourism and World
Heritage.

Logo use

Strategic Objectives

WebsiteCommunication

Brochures and otherprinted material

Conservation- Sustainable tourism

Promotion of quality tourism
products and services thatencourage responsible behavior
from all stakeholders.
2

Fondation IRIS, France
The foundation will support the World Heritage and Sustainable
Tourism Programme.
Financial contribution expected

3

National Geographic Traveller InterContinental Hotels USA, UK
Strategic partnership with the People Protecting Places Campaign topromote responsible tourism and preservation of World Heritage.

Financial contribution expected

Enhanced capacity of World
Heritage stakeholders to manage
tourism, efficiently, responsibly
and sustainably based on local
context and needs

How –To guides for site Website
managers to better manage
tourism at World Heritage sites

Development of World Heritageand Sustainable Tourism
Programme, including statutory
support to WHC activities onsustainable tourism.

Editorial content in National
Geographic Traveler magazine

Conservation
Capacity developemnt- Sustainable tourism

Guest awareness and employee
volunteering programmes with atleast five hotel properties in each
Increased awareness and support geographical region.
for sustainable tourism and World
Heritage.

Magazine, Website

Communication

Brochures and otherprinted material

Conservation

WebsiteCommunication

Brochures and otherprinted material

Conservation- Sustainable tourism

Promotion of quality tourism
products and services thatencourage responsible behavior
from all stakeholders.
4

Seabourn, USA
Strategic partnership with the People Protecting Places Campaign topromote responsible tourism and preservation of World Heritage.
Financial contribution expected

Development of World Heritageand Sustainable Tourism
Programme, including statutory
support to WHC activities onsustainable tourism.
Increased awareness and support

Revised PACT Initiative Strategy

Identification and promotion ofauthentic, sustainable andresponsible tourism products andservices that provide high quality
and low impact visitor
experiences at World Heritage- Sustainable tourism

WHC-13/37.COM/5D, p. 18

for sustainable tourism and World
Heritage preservation.

sites.

Promotion of quality tourism
products and services thatencourage responsible behavior
from all stakeholders.
5

SUDWESTRUNDFUNK (SWR), Germany
Series of films on World Heritage in 35mm format entitled “Treasuresof the World – Heritage of Mankind” and broadcast weekly on “3 Sat”,“Phoenix” and “SWR Fernsehen”.

Enhanced visibility on World 10 new films and one special 24 On videos and DVD Communication
Heritage in German speaking hour TV programme on World covers.
audience and through sales of Heritage.
DVDs with “De Agostini”.

(Based on previous agreement ended in 2012)
Financial contribution expected

Revised PACT Initiative Strategy

WHC-13/37.COM/5D, p. 19