The Data Behind Snap’s
Huge Q2 GrowthWhat Happened-- Beat revenue expectations by8.2%-- Largest quarterly gain in
average daily active users in 3years-- Stock jumped over 12% in
after-hours trading

Grow your mobile business2

Apptopia’s data was a strong leading indicator of growth for Q2-- Snapchat’s average DAU for
the second quarter increased 8%
over Q1.
-- Often big spikes correlate with
big drop offs, but Snapchat has
shown real promise andmaintained a high % of newusers for two months running.

Rollout of SnapGamesLaunch of age &gender morphingfilters-- Snap’s investment into major
product launches helped them
gain meaningful marketshareback from new competitors likeTikTok, which they lost inproceeding 3-6 months.

Grow your mobile business3

Apptopia Indicators of Snap Inc. Beating Q2 Expectations

Globally, downloads and net newusers gained signiﬁcantly in Q2.
Global mobile downloads were up
58% from Q1 to Q2 2019. Countries
outside of North America andEurope contributed signiﬁcantly.
On May 17th, Snapchat ranked #4
Overall in China’s iOS App Store, its
highest rank there in more than fouryears.

Grow your mobile businessApptopia Indicators of Snap Inc. Beating Q2 Expectations+5%-- Snap reported that its highest
growth percentage region in Q2
was outside of the US & Europe,
which you can clearly see in ourdata.

+2.3%-- We attribute this high growth toBrazil, Indonesia, Philippines,
Thailand and other APAC countries.

+15%-- The growth of time spent in app
also indicates growth in features
like “Discover” (up 35% QoQ),
meant to keep users in app longer.

Grow your mobile businessWe’ve Got You CoveredCoverage includes 10+ global stock exchanges and more than 3,000 tickers.
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Grow your mobile businessFor More Information:
Jon@apptopia.com
https://apptopia.com
https://apptopia.com/bloomberg