Style Guide

Created by Digitalcube Inc.

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Logo Overview

Created by Digitalcube Inc.

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Logo Overview / Primary Logo
The black primary logo should
be used whenever possible.

Black

CMYK & RGB
EPS

Digitalcube_Primary_BK_cmyk.eps
Digitalcube_Primary_BK_rgb.eps

The white version is to be used
when placed on a black
background.

JPG

Digitalcube_Primary_BK_cmyk.jpg
Digitalcube_Primary_BK_rgb.jpg

PNG

Digitalcube_Primary_BK_cmyk.png
Digitalcube_Primary_BK_rgb.png

CMYK
The CMYK logo should be used indigitally printed pieces that require
CMYK printing and full color images.
CMYK colors are supported
by .EPS,.JPG, and .PNG format.

RGB
The RGB logo should be used foronline usage.
RGB colors are supported by .EPS,.JPG,and .PNG format

White

CMYK & RGB
EPS

Digitalcube_Primary_WH_cmyk.eps
Digitalcube_Primary_WH_rgb.eps

PNG

Digitalcube_Primary_WH_cmyk.png
Digitalcube_Primary_WH_rgb.png

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Logo Overview / Logomark
The logomark should be used
when the organization's nameis not needed.

Black

CMYK & RGB
EPS

Digitalcube_Logomark_BK_cmyk.eps
Digitalcube_Logomark_BK_rgb.eps

JPG

Digitalcube_Logomark_BK_cmyk.jpg

CMYK

Digitalcube_Logomark_BK_rgb.jpg

The CMYK logo should be used indigitally printed pieces that require
CMYK printing and full color images.

PNG

Digitalcube_Logomark_BK_cmyk.png
Digitalcube_Logomark_BK_rgb.png

CMYK colors are supported
by .EPS,.JPG, and .PNG format.

RGB
The RGB logo should be used foronline usage.
RGB colors are supported by .EPS,.JPG,and .PNG format

White

CMYK & RGB
EPS

Digitalcube_Logomark_WH_cmyk.eps
Digitalcube_Logomark_WH_rgb.eps

PNG

Digitalcube_Logomark_WH_cmyk.png
Digitalcube_Logomark_WH_rgb.png

Created by Digitalcube Inc.

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Logo Overview / Wordmark
The wordmark should be usedin order to avoid repetition on
any piece where the logomark
is being used.

Black

CMYK & RGB
EPS

Digitalcube_Wordmark_BK_cmyk.eps
Digitalcube_Wordmark_BK_rgb.eps

JPG

The white version is to be used
when the logo is placed on a
black background.

Digitalcube_Wordmark_BK_cmyk.jpg
Digitalcube_Wordmark_BK_rgb.jpg

PNG

Digitalcube_Wordmark_BK_cmyk.png
Digitalcube_Wordmark_BK_rgb.png

CMYK
The CMYK logo should be used indigitally printed pieces that require
CMYK printing and full color images.
CMYK colors are supported
by .EPS,.JPG, and .PNG format.

RGB
The RGB logo should be used foronline usage.
RGB colors are supported by .EPS,.JPG,and .PNG format

White

CMYK & RGB
EPS

Digitalcube_Wordmark_WH_cmyk.eps
Digitalcube_Wordmark_WH_rgb.eps

PNG

Digitalcube_Wordmark_WH_cmyk.png
Digitalcube_Wordmark_WH_rgb.png

Created by Digitalcube Inc.

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Logo Overview / Vertical logo
The black and white logos
should be used in applications
that require black and whiteprinting, such as ads. Theselogos should be used sparingly.

BlackEPS

Digitalcube_Vertical_BK.eps

JPG

Digitalcube_Vertical_BK.jpg

PNG

Digitalcube_Vertical_BK.png

EPS

Digitalcube_Vertical_WH.eps

PNG

Digitalcube_Vertical_WH.png

CMYK
The CMYK logo should be used indigitally printed pieces that require
CMYK printing and full color images.
CMYK colors are supported
by .EPS,.JPG, and .PNG format.

RGB
The RGB logo should be used foronline usage.
RGB colors are supported by .EPS,.JPG,and .PNG format

White

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6

Logo Usage

Created by Digitalcube Inc.

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Logo Usage / Incorrect Logo Usage
The logo should not be altered inany way. Always scale the logo
proportionally. Do not change thecolors of the logo, and be surethat there is enough contrast
between the logo and thebackground.

Incorrect Logo Usage

DON’T STRETCH THE LOGODON’T SWAP LOGO COLORSMake sure the logo proportion is correct, don’t stretchthe elements.

Do not rearrange the colors within the logo.

MAKE SURE THE FULL COLOR VERSION IS LEGIBLE ON A
COLORED BACKGROUND

DON'T ALTER THE ELEMENTS OF THE LOGO

Contrast is important for readability.

Created by Digitalcube Inc.

The spacing of the logo is vey important. Do not
manipulate the image.

8Logo Usage / Logo Spacing
The recommended minimum
clearance is to ensure optimum
legibility. This minimum spacing
guideline will help give the logo
clarity and presence on manydifferent applications and formats.

Logo Spacing

CLEAR SPACE

In order to maximize its visual presence,
the logo requires a surrounding area clearof any other graphic elements. This ideal
zone should be no less than the height of
the type portion of the logo.

MINIMUM SIZESThe logo is reduced or enlarged
proportionately to accommodate
alternative sizes. It must never becompressed or expanded but always
scaled up or down in proportion.

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Minimum width of logo
1 in9Color Palette

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Color Palette
The following selected colors
are used to help define anddistinguish the brand. The HEX# color references are outlined
here.

BLACK

HEX #CMYK

HEX # colors should be used in
online applications.

RGB

R0 / G0 / B0

RGB

R51 / G51 / B51

HEX#000000

HEX#333333

BLACK +2
C100 / M100 / Y100 / K100

BLACK +3

C79 / M74 / Y71 / K45

BLACK +4

CMYK

C67 / M59 / Y59 / K6

CMYK

RGB

R102 / G102 / B102

RGB

R46 / G38 / B35

HEX#666666

HEX#999999

WHITE
CMYK

Created by Digitalcube Inc.

CMYK

C153 / M153 / Y153 / K153

WHITE +2
C238 / M238 / Y238 / K238

CMYK

C248 / M248 / Y248 / K248

RGB

R8 / G6 / B6

RGB

R3 / G3 / B3

HEX#EEEEEE

HEX#F8F8F811

Typography

Created by Digitalcube Inc.

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Typography
The consistent application of alimited number of fonts willreinforce the brand and graphic
identity, and givecommunications a cohesivelook.

Sans Serif

MONTSERRATMontserrat is the main
identity font. The regularweight should be mostfrequently used, howeveralternate weights are
acceptable as necessary.
Arial can be used whenMontserrat is not available.

Aa
Montserrat Light
ABCDEFGHIJKLNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Aa
Montserrat Regular
ABCDEFGHIJKLNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Aa
Montserrat BoldABCDEFGHIJKLNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

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Noto Sans CJK JP
Noto Sans CJK JP is Japanese
font.

Aaあ
Noto Sans CJK JP Light

ABCDEFGHIJKLNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Aaあ

Noto Sans CJK JP Regular
ABCDEFGHIJKLNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Aaあ
Noto Sans CJK JP Bold

ABCDEFGHIJKLNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

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Best Practices

Created by Digitalcube Inc.

14Best Practices
Designing accessible
communications can present areal challenge. Accessible printneeds to be visually interesting
to draw a reader to it andlegible for people with sightproblems and learning
difficulties. People with sightproblems and learning
difficulties are often
marginalized by design withthe production of bland anduninteresting designs.

Readability Best Practices

In reality, it is impossible todesign something that isaccessible to everyone.
However, we must aim to makeour communications accessible
to as many people as possible,
while also being creative andvisually stimulating.

These should be treated in a similar way to capital letters. Many
partially sight-challenged people can find italics difficult to read sothey should be used minimally. Using bold copy or a strong color to
add emphasis is a good alternative.

Type size

Word spacing, letter spacing & horizontal scaling

Our recommended minimum size for body copy is 9 point. However,depending on the audience, smaller or larger typefaces arepermissible.

Changing the spacing between letters or words and altering theproportion of the letters (horizontal scaling) are often used to fit more
text on to a line. This should be avoided as too little or too much space
can make text illegible.

Capital letters
Setting text in large amounts of capital letters can be harder to readthan lowercase letters.

Italics

Alignment
Left aligned text with a “ragged” right hand margin is the most legible
as it is easier to find the start and finish of each line.

Contrast
There should always be high tonal contrast between the text and thebackground it is printed on. Contrast is greatest when dark colors are
combined with light colors.

Leading

Copy on images

Leading (or line spacing) is the space between one line of type and thenext, measured from baseline to baseline. If leading is too narrow or
too wide, the text will be difficult to read. As a basic rule, the leading
should be a minimum of 2 point sizes larger than the type size.

Setting text on an image can make it difficult to read. The backgroundmust always be even in tone with excellent contrast and should bedigitally retouched, if necessary.

DesignAccessible design is clean, simple, and uncluttered with good visualnavigation.

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