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CREATING GAME-CHANGINGFAN EXPERIENCES
Immersive sports experiences in 5G stadiums

Application Note

5G: THE FUTURE OF THE FAN EXPERIENCE
Today, stadium fans are as involved as the players, seeking out engaging, interactive, andimmersive experiences. Clubs, leagues, and stadiums are introducing 5G technology tosports venues, building new digital capabilities to transform the sports fan experience. 5Gstadiums provide a comprehensive gameday experience, keeping fans connected from tailgate
to tipoff to the tie-breaking shot. Delivering a thrilling experience that spectators neverthought possible, 5G is a game-changer for sport and stadium business, unlocking immense
opportunities.
COMING SOON TO A STADIUM NEAR YOU
5G is revolutionizing the stadium experience, drawing fans deeper into the action. The smartphone in the hand ofeach fan, is generating the opportunity for an interactive and unforgettable fan experience. Every seat becomes thebest seat as fans can select any camera at any time on their smartphone, watching every moment from the optimum
unobstructed angle. This immersive real-time camera-to-seat streaming enables up and close, zoom and focus, multiview, and personal replay as well as AR and VR experiences. Fans can point the smartphone-camera towards theaction and view real time graphics with line-ups, formations, player map, names, ball traces, statistics, and more. And
while the referee is assessing a foul or the pitcher is waiting for the sign, fans can check out content related to theaction or get a behind-the-scenes look.

DRIVING A WHOLE NEW BALL GAME5G

MASSIVE
CONNECTIVITY

The ultra-high capacityand device density of5G enables the deliveryof immersive video
experiences to multiple
user devices at the venue

REAL-TIME
DELIVERYThe ultra-low latencyof 5G unlocks live,
augmented, andinteractive engagements,
merging the digitaland physical live event
experienceEDGE
COMPUTING

Pairing 5G with Multiaccess Edge Computing(MEC) reduces thevolumes of video and datathat must be moved andthe consequent traffic,
minimizing network
congestion

HIGHLIGHTS
Unleashing new sporting experience
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HD quality user experience
Latency free real-time video
Live and on-demand content
Edge-based media delivery for 5G networksNetwork congestion mitigation
Market-leading video delivery economics

INNOVATING THE 5G STADIUM EXPERIENCE
Acknowledging the link between video quality, user experience and network capabilities, NOVELSAT is proposing an
innovative approach to in-stadia media delivery over public and private 5G networks. Leveraging Multi-access Edge
Computing (MEC) for video delivery and on-site all-in-one compact CDN, NOVELSAT brings video processing closer
to the venue’s cell sites, providing content without the data even leaving the premises. This reduces the volumesof media that must be moved, the consequent traffic, and the distance the media must travel, mitigating network
congestion and cutting latency. Eliminating the need to deliver heavy traffic loads to and from the mobile core,
NOVELSAT edge-based media delivery solution unlocks 5G performance, bringing crystal-clear HD experience inreal-time to audience devices.

Up & Close

Personal
ReplayCameraAngle

Behind theScenes

AR/VR

Advertising

Multiview

PlayerStatistics

PlayerTracking

CommentaryBall Tracking

Game Data

BRINGING FANS TO THE HEART OF THE ACTION
Redefining media delivery for stadiums and other venues, NOVELSAT presents a unique mobile video solution withNOVELSAT Xprime. Featuring the latest in edge and software-defined networking, NOVELSAT Xprime combinesnovel edge-computing for video streaming, and powerful content delivery capabilities which includes processing,transmission, streaming, and security. Introducing video distribution directly to on-site 5G base stations andsupporting both unicast and broadcast video deliver NOVELSAT Xprime enables the distribution of enriched live video
content to any user device and at high-quality.

BUILDING EDGE-BASED MEDIA
DISTRIBUTIONNOVELSAT Xprime allows flawless ingest of the video
content into the radio access network at and around thestadium. NOVELSAT Xprime identifies user requests forcontent locally available at the venue and streams thecontent via the local 5G base station to the relevant userdevices. This allows for new content - such as footageof a touchdown from a dozen different cameras - to beingested into the 5G network - either public or private- in near real-time. Running locally, NOVELSAT Xprime
performs video transcoding, packaging, caching anddelivery, closer to users’ devices, enabling to create theexperience immediately for on-site fans. In addition, local
caching is used to store on-demand and live content,
putting fans in control of their match experience, so they
can watch pregame interviews or replay the gamewinning shot. And as AR, VR and AI evolve, NOVELSAT
Xprime helps deliver immersive display from anywhereon the field to anyone in the stands.

ELEVATING GAMEDAY OPPORTUNITIES
5G is a game-changer for sports and stadium business, stimulating the fan experience economy. Enabling service
providers, venue operators, and sports clubs to offer a host of new media services, 5G opens the door for new
business models and new revenue opportunities. Fans are seeking change in their matchday experience, looking
to personalize the way they digitally interact with the event and transform the way they enjoy their day out. Sports
associations and event organizers, working with service providers, can capitalize on new technologies and digital
innovations to delight fans, deepen loyalty, and generate more revenue. NOVELSAT’s mobile video solution leverages
next generation connectivity to enable new values for connected stadiums. NOVELSAT technologies ideally address
the on-site demand for high bandwidth with low latency, offering market-leading video delivery economics for large
public venues. Creating a platform which supports the future of interactive stadiums, we help our partners to realize
their visions of the connected fan experience with future-proofed solutions that stay ahead of the game.

XprimeCore

For more information visit www.novelsat.com

01-02-2022

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being provided for informational purposes only. The details contained in this document,
including product and feature specifications, are subject to change without notice andshall not bind NOVELSAT to a specific product or set of features related thereto.
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