Mid Term Business Plan (2024-2026)—24MBP

Response to Global Management Risk
Reinforce Structure to Cope with Global
Management Risks to Remain Resilient amidst“Change Becoming Commonplace”—Improve Risk Sensitivity

Geopolitical Risk
The Bridgestone Group continuously monitors international
tensions, political and economic situations, regulatory trends,
and other factors that may disrupt business operations

In this environment where “change becomes commonplace,”and impact employees and business partners. We

we are strengthening our global and regional risk

promote analyzing business impact when risks materialize,management structure, increasing sensitivity, andand examining measures to minimize that impact, andpromoting proactive risk response in order to improve ourestablishing execution structure. In addition to ensuring

ability to identify, evaluate, mitigate or reduce, and control

employee safety, protecting assets, providing customer

highly important Group-wide risks for building strong

support, and protecting our corporate and brand image, webusiness quality.

are proceeding with specific initiatives such as considering

Particularly, in global management risks, we areand securing alternative sourcing of raw materials.

strengthening our response by establishing the Global
Management Risk Committee (GMRC) consisting ofCyber Incident

each regional or business top management. The GMRC
identifies and evaluates the most critical risks, formulates

In response to the cyber incident at Bridgestone’s U.S.

appropriate response strategies, and thereby verifies theirsubsidiary in 2022, Bridgestone implemented emergency

effectiveness. Based on this, annual risk exercises aremeasures in each region. Moreover, for continued

conducted, aiming to ensure alignment of such response

reinforcement of our response capabilities, we establishedstrategies with business strategies.

a global cyber security response team and are promoting

The GMRC conducts wide-ranging discussions ofassessment is being conducted to drive standardization ofproject teams composed of the top managements ofcountermeasures globally.

related organizations and members with expertise for threepriority management items.

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fundamental countermeasures. Started in 2023, global

management risk and has at present established global

TRWP: Tire & Road Wear Particles / 6PPD

<6PPD>
6PPD is an antioxidant and antiozonant widely used in<TRWP>

the tire industry. While driving industry-wide initiatives,

TRWP are the result of friction between the tire and theBridgestone is working to develop alternatives with theroad surface which is essential to secure a safe comfortablebasic premises that tire safety is ensured.

journey with peace of mind, consisting of a mixture of tread(tire surface) and road pavement materials.
We will continue reinforcing our structure to cope with

Bridgestone’s Approach

global management risks unaffected by change and• A s a leading company, Bridgestone is initiating

improving risk sensitivity.

investigation on the physical and chemical
characteristics of TRWP and their impact through theTire Industry Project (TIP) under the World BusinessCouncil for Sustainable Development (WBSCD).
• We actively participate in initiatives in industry
organizations, leading to develop globally harmonized
test methods as international standards (ISO standards).
Through promoting initiatives to define common
standards for all industry professionals, we aim toreduce the number of tires on the market that do notmeet the common standards and then to mitigate theemission of TRWP.
• A s Bridgestone’s unique initiatives, we are pursuingacross the value chains from “produce and sell” to “use”.

Technology Development
We are continuing to promote R&D investment
in sustainable technology including material
development to improve wear resistance
performance, etc.

Products
With ENLITEN, a base technology for product design
which pursues “ultimate customization” as an axe,
we are expanding products which provide long-life
by improving wear resistance performance on top ofimproving diverse performance desired of tires.
In addition, we are also focusing on improving wear
resistance performance for EV optimized tires, while
promoting with a view to Euro 7 (Next environmental
regulation for motor vehicles) as well.

Solutions
By proposing optimal operations and driving route(shortest route, avoidance of traffic congestion,and reduction of Stop & Go, etc.) for each customer
through real x digital, we will offer solutions that“enable customers to use tires safer, longer, better andmore efficiently” through building the mobility techbusiness.

Bridgestone 3.0 Journey 2024 Integrated Report29