10/12/12	  Why Offer Full Specifications Clubfitting to Your
Golfers?

The Most Important Elementsof Clubfitting
Tom Wishon Golf Technology• The Golf Industry’s Golf Equipment Business Modelis Standard Off the Shelf• The Evolution of Standard Golf Club Specifications
Now Prevents Many Golfers from Achieving theirPotential

Wilprod Sportagenturer AB
October 2012

Why Offer Full Specifations Clubfitting to Your
Golfers?
• Today’s Standard Specifications• Drivers are much too long
• Fairway Woods are too long, too closely spaced inloft/length• Iron lofts are too low• Shaft Flexes have no standard• Poor Set Makeup options and advice• Retail Fitting is not Full Specifications fitting
October 2012

October 2012

What is Full Specifications Clubfitting ?
• Full Specifications Fitting• All 12 fitting specs for all clubs• Golf Industry Typical Fitting• Only 3 or 4 fitting specs within a more narrow rangeof fitting options and only for a few of the clubs in theset

October 20121	  10/12/12	  • Full Specifications Fitting
LengthLoft
Lie
Face Angle• Who Benefits the Most from Full Specs Fitting?

Shaft Weight
Swing Weight
Shaft Flex
Set Makeup
Shaft Bend Profile Grip Size/Style
Total WeightClubhead• Middle Handicap• Women• Low Handicap• Beginners (makes swing coaching more successful)• Golf Industry Fitting
Driver-Loft, Face Angle, Lie (within arange)
Shaft Flex - (but with no standards and few
shaft weight options)
October 2012• 10 more yards distance• 10 - 20 yard reduction of slice/hook• 2 – 5 more fairways/ greens• 2 – 3 more “up & downs”• 4 – 5 fewer putts

1. Length

Wrist – to – Floor (as a starting point only)
Tom Wishon Golf Technology®
Wrist To Floor Measurement for Initial Club Lengths
Wrist to Floor

Driver Length5-iron Length

27" to 29"

42"

36 1/2"29+" to 32"

42 3/437

32+" to 34"

43 1/2

37 1/234+" to 36"

44

3836+" to 37"

44 1/438 1/437+" to 38"

44 1/2

38 1/2

44 3/438 3/438+" to 39"

October 2012(one or more of the following for >70% of all golfers)

limited

October 2012

1. LengthA.

• How do Golfers Benefit from Full Specs Fitting?

39+" to 40"

4539

40+" to 41"

45 1/4"39 1/441+" to 42"

45 1/2"

39 1/2over 42"46 and up

39 3/4 and up

A. Wrist – to – Floor
B. Analyze Golfer
1)
2)
3)
4)

Swing PathTransition / Tempo
Wrist – Cock Release
Golfer’s Athletic Ability

October 20122	  10/12/12	  1. Length(Drivers)• 45” or Longer

1. Length(Fairway Woods)• Once the best driver length is chosen for the golfer...

Smooth transition/ tempo + square to inside-out path +later release + good golf athletic ability• The “2nd longest hitting wood” should be 1” shorter. 1.5”
shorter if golfer has outside-in path or faster tempo orless golf athletic ability• 43” to 43.5”
Faster tempo, outside-in path, early to midway release,
below average golf athletic ability• Then 1” between woods to ensure proper distance gaps

• 44”
Average tempo, slightly-outside in path, midway tosomewhat late release, average golf athletic ability

October 2012

October 2012

1. Length(Hybrids/ Irons)• Once the best 5–Iron length is chosen for the golfer...
• Hybrids ARE irons so they should be fit to be the same length
as the iron of the same loft
• Consider 3/8” increments between the irons

October 2012

2. Loft•••(Drivers)
Clubhead Speed
Angle of Attack
Fairway Conditions( + wind & weather )Two Ways to Find the Best Driver Loft for a Golfer
1)2)

Launch Monitor
Fitting/ Swing Evaluation + Chart of Known Lofts
vs. Swing Speed and Angle of Attack

October 20123	  

10/12/12	  2. Loft

2. Loft(Drivers)• Launch Monitor Fitting(Drivers)• Fitting / Swing Evaluation
Op#mal	  Driver	  Lo/	  for	  Maximum	  Carry	  Distance	  Clubhead	  Speed	  	  	  	  	  Angle	  of	  A@ack	  	  	  	  	  	  75	  mph	  	  	  	  	  	  	  85	  mph	  	  	  	  	  95	  mph	  	  2. Loft•••

12.5	  11.5	  10.5	  	  	  -­‐	  2°	  0°	  +	  2°	  	  	  12	  10.5	  9.5	  	  	  -­‐	  2°	  0°	  +	  2°	  10.5	  9	  8	  October 2012

(Fairway Woods)
Don’t Automatically think 3-wood. Think in terms ofthe golfer’s “2nd Longest Hitting Wood”
What is the golfer’s lowest loft Wood they can hit
consistently up in the air
Then choose the rest of the woods based on loft
increment vs. clubhead speed<80mph
80 – 100mph >100mph
October 201215	  14	  13	  	  	  	  	  	  115	  mph	  	  October 2012	  	  -­‐	  2°	  0°	  +	  2°	  	  105	  mph	  	  	  	  18	  17	  15	  -­‐	  2°	  0°	  +	  2°	  	  	  	  	  Driver	  Lo/	  for	  Max.	  CARRY	  	  	  	  -­‐	  2°	  0°	  +	  2°	  5° to 6°
4° to 5°3° to 4°

2. Loft(Hybrids/ Irons)• Hybrids ARE irons• What is the golfer’s lowest loft ironthey can hit consistently up in the air• Stronger loft irons are OK as long as you are carefulwith the set makeup recommendation(stronger loft irons will require more hybrids or fairway woods)

October 20124	  10/12/12	  3. Face Angle(Woods & Hybrids)• Face Angle is the very best way to use clubfittingchanges to reduce an accuracy problem• A 1° change in face angle results in a 4 to 5 yardchange in slice or hook at a carry distance of 200
yards

4. Shaft Weight•

Shaft Weight controls Total Weight•

Forceful transition
Aggressive tempo
Physically strongHeavier Shaft Weight

Smooth tempo
Gradual transition
Physically weaker

Lighter Shaft Weight•• Offset driver models can also help reduce a slice forcertain golfer swing types
October 2012

October 2012

4. Shaft Weight
Sha/	  Weight	  Selec#on	  Guidelines	  	  Transi#on/Tempo	  Strength	  	  	  Wood	  Sha/	  	  Iron	  Sha/	  	  	  	  Weight	  	  Weight	  	  	  	  	  	  #1	  #1	  	  >	  60g	  >	  70g	  #1	  #2	  	  >	  60g	  70	  to	  80g	  #1	  #3	  	  60	  to	  75g	  85	  to	  95g	  #2	  #1	  	  60	  to	  70g	  90	  to	  100g	  #2	  #2	  	  60	  to	  75g	  #2	  #3	  	  70	  to	  85g	  95	  to	  115g	  #3	  #1	  	  70	  to	  80g	  100	  to	  115g	  #3	  #2	  	  75	  to	  90g	  110	  to	  125g	  #3	  #3	  	  80	  to	  95g	  115	  to	  130g	  5. Shaft Flex
6. Shaft Bend Profile	  Must Be Fit to the Golfer’s:• Clubhead Speed• Transition Force• Downswing Tempo• Point of Wrist – Cock Release• Golfer’s Preference for Feel90	  to	  110g	  #1	  Transi#on/Tempo	  =	  Smooth/Gradual	  	  #2	  Transi#on/Tempo	  =	  Average	  Force	  	  	  	  #3	  Transi#on/Tempo	  =	  Forceful/Aggressive	  #1	  Strength	  =	  Below	  Average	  	  #2	  Strength	  =	  Average	  	   	  	  #3	  Strength	  =	  Above	  Average	  	  October 2012

October 20125	  10/12/12	  5. Shaft Flex
6. Shaft Bend Profile•

5. Shaft Flex & 6. Shaft Bend Profile

Shafts must be rated for flex by a swing speed

Because there are no standards
for flex in the golf industry

October 2012

October 2012

5. Shaft Flex & 6. Shaft Bend Profile

5. Shaft Flex & 6. Shaft Bend Profile

TWGT Shaft Bend Profile Software

The Effect of the Golfer’s Transition andTempo on Shaft Swing Speed Selection	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  Swing	  Speed	  	  for	  a	  #1	  Transi#on	  Swing	  Speed	  	  for	  a	  #2	  Transi#on	  Swing	  Speed	  	  for	  a	  #3	  Transi#on	  41	  36	  31	  26	  &	  Tempo	  &	  Tempo	  &	  Tempo	  137	  144	  151	  158	  165	  172	  179	  186	  193	  200	  155	  162	  169	  176	  183	  190	  197	  204	  211	  218	  177	  184	  191	  198	  205	  212	  219	  226	  233	  240	  207	  214	  221	  228	  235	  242	  259	  266	  273	  280	  under	  45	  45	  to	  55	  55	  to	  65	  65	  to	  75	  75	  to	  85	  	  85	  to	  95	  95	  to	  105	  105	  to	  115	  115	  to	  125	  125	  to	  135	  under	  40	  40	  to	  50	  50	  to	  60	  60	  to	  70	  70	  to	  80	  80	  to	  90	  90	  to	  100	  100	  to	  110	  110	  to	  120	  120	  to	  130	  under	  35	  	  35	  to	  45	  45	  to	  55	  55	  to	  65	  65	  to	  75	  75	  to	  85	  85	  to	  95	  95	  to	  105	  105	  to	  115	  115	  to	  125	  #1	  Transi#on/Tempo	  =	  smooth,	  rhythmic,	  passive,	  not	  much	  sense	  of	  aggressiveness	  	  #2	  Transi#on/Tempo	  =	  some	  sense	  of	  force	  during	  the	  downswing	  	  	  	  #3	  Transi#on/Tempo	  =	  Forceful,	  aggressive,	  and	  deﬁnite	  sense	  of	  aggressiveness	  October 2012

October 20126	  10/12/12	  5. Shaft Flex & 6. Shaft Bend Profile
Matching the golfer’s wrist cock release to the tip stiffness of the shaft

5. Shaft Flex & 6. Shaft Bend Profile

The golfer’s preferences for thebending feel of the shaft. . .
How does this Affect the Shaft Fitting Process ?

October 2012

October 2012

7. Total Weight & 8. Swing Weight

7. Total Weight & 8. Swing Weight(The Head Weight Feel)••

When you fit the shaft weight you have
fit the total weight
Swing weight•••

October 2012

Swing Weight (head weight) Fitting••(head weight feel)Transition force
Downswing tempo
Golfer’s preference for head weight feel

The more forceful/ aggressive the transition/
tempo, the greater the head weight feel should be
The more passive/ smooth the transition/ tempo,
the less the headweight feel could be

October 20127	  10/12/12	  7. Total Weight & 8. Swing Weight

9. Lie Angle

An Alternative to Swing Weight Fitting MOI Matching

DriverLess Important

Fairway Woods
Hybrids/Irons

More Important
Most Important

October 2012

October 2012

9. Lie Fitting

10. Set Makeup

Always Perform Dynamic Lie Fitting••

Lie Board Method
Ink Line on Back of Ball Method

One of the Most Important
Fitting Elements•

Replace hard to hit clubs with easier to hit clubs thatgo the same distance••••

October 2012

The “2nd longest hitting wood”
High loft woods or hybrids vs. lower loft irons
Considerations for strong loft iron sets
Wedge fitting to match the sand, grass, andgreens design

October 20128	  10/12/12	  11. Grip Style / Size•

12. Clubhead Design Selection

It is all about the golfer’s preference••Texture, tackiness, color
Golfer comfortPerformanceMOI✓Center of Gravity✓Grip size measurement charts are OK to begin theprocess for fitting grip size, but the golfer’s comfort
preference is most important

October 2012

Preference/MentalOffset

✓

Size✓
✓

Cosmetics
Face Design✓

Sole Design✓

October 2012

12. Clubhead Design Selection“Within the clubhead models that meet the golfer’s

Thank You for yourInterestand for yourAttention

preference for size/ shape / offset/ appearance, choose
the ones that have the highest MOI / forgiveness with a soledesign that matches the type of grass where the golferplays”• More Distanceo High COR faceo Lower lofts (but watch the set makeup)
October 2012

October 20129