2023
MEDIA KIT
Updated December 2022

ABOUT NALP

The National Association of Landscape Professionals is the national trade association
representing 100,000 lawn care and landscape industry professionals in the U.S., Canada and overseas.
Member companies specialize in lawn care, landscape design and installation, landscape maintenance, tree care,irrigation and water management, and interior plantscaping. Members also include students, consultants, industry
suppliers, state associations and affiliate members. We are committed to helping our members achieve successthrough education and training and increasing professionalism through certification and accreditation.
Help your business or organization be seen by landscape industry and lawn care decision makers. Advertise inNALP’s family of publications.
• Trusted professional magazine distributed to members 6 times a year 		• Weekly e-newsletter• Network of websites with highly targeted professional, consumer, 		• Blog and social media content
student, and career seeking audiences. 			

AUDIENCE PROFILENUMBER OF YEARSIN BUSINESSPURCHASING ROLEManager/Sales/Admin
9 yearsor less10-19years

21%
18%

15%
Influencer

30%

18%67%

31%

20-29years

More than 30 years

Decision Maker

SERVICES OFFERED BY CONTRACTOR MEMBERS
24% Holiday Decorating
22% Hydroseeding

12% Green Roof
Maintenance

Organic Program
Erosion Control
25%
38%
Pest Management
41%
7% Interior
Water Features
40%
Plantscaping
Snow
45%
RemovalOutdoorLighting

Lawn Care

76%
79%
5% Golf
Course

74%
64%

51%

54%
Irrigation

2023 MEDIA KIT

Tree/Shrub Care

63%
60%

Hardscaping

2

Weed Control

60%

62%
Seeding

Installation

37%
Lawn
Renovation

62%
Design/BuildFertilization

THE EDGE MAGAZINEAs the official publication of the National Association of Landscape Professionals, The Edge provides accessto industry decision makers and experts, as well as to key players in the lawn and landscape industry with anaverage circulation of 2,300 print/14,900 digital version.
The Edge Mission Statement: Lawn and landscape news, business insight, advice and strategy from NALP
and its members.
JANUARY/FEBRUARY
THEME: What’s your story?
STORIES: 	- Protecting Your Business: Crisis management planning- Boosting Your Business: Hiring a marketing firm
- Building Your Team: Fine tuning your recruiting funnel- Changing the Game: Branding outside the box
DATES: Ad space closes: Nov. 14, 2022 | Ads due: Nov. 21, 2022
MARCH/APRILTHEME: Sustainability
STORIES: 	- Protecting Your Business: Protecting your tool box- Boosting Your Business: Selling water conservation- Building Your Team: Positioning as a steward of the environment- Changing the Game: All organic operations feature
DATES: Ad space closes: Jan. 20, 2023 | Ads due: Jan. 27, 2023
MAY/JUNETHEME: 	Future of the industry
STORIES: 	- Protecting Your Business: Onboarding and safety training- Boosting Your Business: Marketing to younger generations- Building Your Team: Utilizing technology to attract Gen Z- Changing the Game: Entrepreneurs under 35 feature
DATES: Ad space closes: March 24, 2023 | Ads due: March 31, 2023
JULY/AUGUST
THEME: Technology and ELEVATE Preview
STORIES: 	- Protecting Your Business: Technology for proof of service- Boosting Your Business: Outfitting trailers for technology- Building Your Team: Crew communication- Changing the Game: Implementing technology inlandscape designs
DATES: Ad space closes: May 22, 2023 | Ads due: May 30, 2023
SEPTEMBER/OCTOBERTHEME: Looking outside the industry
STORIES: 	- Protecting Your Business: Safety tips from construction industry- Boosting Your Business: Finance tips from banking- Building Your Team: Professional development tips frompremier businesses- Changing the Game: Market disruptors
DATES: Ad space closes: July 21, 2023 | Ads due: July 28, 2023

NOVEMBER/DECEMBERTHEME: Best of the best
STORIES: 	- Protecting Your Business: Strategies from safety award winners- Boosting Your Business: Leveraging awards to attract new clients- Building Your Team: Celebrating your team/creating award
programs- Changing the Game: Highlights on our award winners
DATES: Ad space closes: Sept. 18, 2023  Ads due: Sept. 25, 2023
IN EVERY ISSUE:
Protecting Your Business: Articles on safety, insurance and HR related topics.
Boosting Your Business: Features on technology, sales and marketing andother methods to grow your business.
Building Your Team: Features on recruiting, retention and professional
development topics.
CEO Column: A letter from NALP’s CEO with updates about what is going onwith the association and industry.
Faces of the Industry: Features on various members and their experiences inthe industry.
Recognition of New Members and Newly Certified: A list of those whohave recently joined NALP or become certified.
From the Hill: Government/legislative update from NALP’s VP of Government
Relations Andrew Bray.
The Agronomist: Lawn care news from NALP’s Bob Mann.

AVERAGECIRCULATIONPRINT: 2,300
DIGITAL: 14,900

NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS

3ADVERTISING RATES & INFO
2023 ADVERTISING RATES
1-3 issues

4-6 issues

Standard Member Standard Member
PREMIUM
FOUR COLOR
Back Cover$3,754$3,082$2,935$2,347

Inside Front/Back Covers$3,712$2,956$2,830$2,279Page 5 or 7

$3,203$2,567$2,620$2,095

Two-page Spread$4,426$3,528$3,938$3,145Full Page$2,756$2,273$2,462$1,9642/3 page$2,620$2,095$2,336$1,8691/2 page$2,153$1,722$1,932$1,554

FOUR COLOR

COMMISSIONSAD SUBMISSIONDIMENSIONS
Two-Page Spread(Bleed)

PDF is the preferred file format and should be created using
high-resolution (400 dpi preferred; 300 dpi is acceptable), pressoptimized job options. All fonts must be embedded. Please besure to include bleed area (if applicable). If using crop marks,
please be sure they are offset from the image area. All files must
use CMYK color modes. If you have your own FTP or Web space,
you can upload your files to your space and notify our production
department at artwork@landscapeprofessionals.org when files
are ready for download. Ad files may be emailed to artwork@landscapeprofessionals.org. File attachment maximum is 15
MB in size (please compress files with WinZip or StuffIt before
submitting).

Full Page(Bleed)

Two-Page Spread:
17 1/4” x 11 1/4” (bleed);17” x 11” (trim)

8.75” x 11.25”(bleed);8.5” x 11” (trim)

2/3 Page
Vertical

1/2 Page
Vertical

2/3 Page
Vertical:4.75” x 8.75”

1/2 Page
Vertical:3.5” x 8.75”

4The advertising rates noted DO NOT INCLUDE agency
commissions.
Polybag inserts available for $1,000. Supplements and inserts
available upon request. Please contact NALP for more information.
Limited to 3 per issue.

2023 MEDIA KIT

1/2 PageStandard

1/2 PageStandard:
4.875” x 7.5”

1/2 Page
Horizontal

1/2 Page
Horizontal:
7.5” x 4.875”

Note: It is NALP’s policy to automatically pick up your most recent
ad unless you provide new instructions and/or artwork by NALP’smaterials deadline. Publisher reserves the right to revise, reclassify,
edit or reject any ad material or any portion thereof at any time if it
conflicts with NALP’s mission. Publisher at all times reserves theright to refuse to publish any ad text or other content for any reason
and regardless of whether any such ad material was previously
accepted by publisher.

NALP ONLINE

WEB, E-NEWSLETTER , SOCIAL, BLOG
NALP offers a variety of online marketing opportunities,
in addition to standard banner advertising units that run throughout
our network of websites, reaching over 70,000 visitors permonth, and our weekly newsletter withmore than 25,000 subscribers.
AVERAGEMONTHLYUNIQUE USERSWEBSITEMONTHLY
PAGEVIEWS

65,500163,786

LANDSCAPEPROFESSIONALS.ORG

LANDSCAPEPROFESSIONALS.ORG

27,000100,000

LOVEYOURLANDSCAPE.ORG

LOVEYOURLANDSCAPE.ORG

25,96847,114LANDSCAPEINDUSTRYCAREERS.ORG

LANDSCAPEINDUSTRYCAREERS.ORG

16,51740,000NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS

5Weekly Newsletter
Subscribers
39,000+Social Media
Audience 		

150,000+

BLOG.LANDSCAPEPROFESSIONALS.ORG

105,000

Magazine Readers(print and digital editions)
15,000+ANNUAL USERS

The Edge Digital

Event Sponsorship
Opportunities 15+

Our online platform shares news, trends, andsolutions for landscape and lawn care contractors.

WEBSITE
Placement

Ad UnitSpecs

Run of Network

Medium Rectangle
300x250		

Leaderboard
728x90			

Price (12 months)
Includes both Ad Units
Members: $5,035
Nonmembers: $6,190

THE EDGE WEEKLY E-NEWSLETTER
Placement

Ad UnitSpecs

In addition

Price (Per Quarter - approx. 12 issues)

AllLeaderboard
580x70		
subscribers				Member: $4,631
Nonmember: $5,513		
Banner468x60				

Member: $3,750
Nonmmeber $4,500

5 word headline
Product 		and50 word
1200x1200
showcase			description

Member: $4,053
Nonmember: $4,851

Medium300x250		
Rectangle			Member: $2,893
Nonmember: $3,476

Sponsored
Content Story		1200x628

Member $1,045
Nonmember $1,544

62023 MEDIA KIT

500 to 1,500
word article

RETARGETING AD PACKAGESWHY RETARGETING?
Ad retargeting guarantees sustained, specific exposure to the exact qualified audience you’re trying to reach.
Retargeting uses cookies to track visitors on the LandscapeProfessionals.org website and shows them yourads when they travel to other websites. In partnership with the Feathr platform, we can retarget 100,000+
landscape industry professionals that are currently available for NALP retargeting — and your ads can appear
in up to 90%-95% of the web universe through our retargeting.

QUANTIFIABLE ROI
You’ll have real-time access to detailed analytics & reporting allowing you to see your ad campaign results,
including number of times your ad has been seen, number of clicks on your ad, and the geographicallocations of where your ad has reached.
Packages: (Estimated time to reach impression goal)
1 month35,000 Impressions$2,495 			

2-3 months

70,000 Impressions$4,495 			

3-4 months

100,000 Impressions $5,995

5-6 months

200,000 Impressions $9,995

728x90 (horitzonal box)

160x600(verticalbox)

Ad Sizes and Specs:• 728x90 (horitzonal box)

• 300x250 (square box)

• 160x600 (vertical box)

• 180 x 150

IAB Rising Stars: The following creative sizes
are gaining popularity across the web, andas they’re less frequently available, they
make an impression when they’re seen.
The sizes are (in pixels, width x height):• 320 x 50 		

• 300 x 1050

• 300 x 600 		

• 970 x 250

180x150300x250(sqare box)

• 320 x 100
Formats: .jpeg or .gif files – static only

NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS

7

PARTNER BRANDED CONTENT
Our Partner Branded Content, crafted by experienced NALP writers and designers in collaboration with yourteam, tells a story about how your company helps landscape, lawn care, irrigation, and tree care professionals
do their jobs better, more safely, and with increased profitability. Your featured case studies will give readersinsights into how others are achieving success.

“THE INNOVATORS” SERIES
Showcase your company as an industry leader and innovator. Only
six opportunities are available per year – one per issue of The
Edge magazine. The campaign features equipment, technology, ormaterials suppliers highlighting their corporate innovation throughtheir product development or business strategy. Campaigns include
a 2-page magazine spread with a ½ page ad and feature story
showcasing how your company innovates and an article postingon our blog (promoted in the The Edge Weekly e-newsletter) withpromotion through our social media platforms including a promoted
Facebook post. The digital campaign promotion includes company logo.
$6,300 members, $7,875 non-members.

“LEVEL UP” SERIESHighlight the way your company helps industry pros up their gamethrough the use of your products or services. Each Level Up feature
will showcase the way that one industry professional or company
used your product to find greater success.
The Edge Magazine•T wo-page spread: 1 page ad & 1 page case study written byNALP writers in collaboration with your team (print and digitalversions – audience – 8,000 NALP members)$4,830 members, $5,880 non-members
Digital Campaign Only•E dge Weekly e-newsletter/blog story with custom creative featuring your logo and photos (audience –25,000 NALP members and subscribers)•P romoted as “partner content” on our social media platforms including a Facebook promoted post
$1,575 members, $2,100 non-members

82023 MEDIA KIT

THE ADVOCATEThe Advocate is our weekly government affairs e-newsletter that shares the latest details on state and national
issues that impact industry policy. Subscribers include decision-makers from the nation’s top landscape andlawn care companies. We only offer an opportunity for 1 advertiser at a time which allows you to co-brand yourcompany as a leader that supports the industry’s critical government affairs work. This advertising opportunity
is for NALP members only. (Reach 1,000+ of the industry’s movers and shakers).
Leaderboard Ad (580 x 70)
Pricing: $2,500 for quarterly, $7,500 for full year
Frequency: Weekly (approximately 46x a year)

LEVELING UPLeveling Up is our monthly professional development e-newsletter with content
that provides strategies for employee development, training, business strategy andmore. You can co-brand the header of the newsletter and “own” the newsletter for a
full year. This advertising opportunity is for NALP members only. (Reach 10,000+)
Pricing:• Medium Rectangle: $2,500 yearly, $675 quarterly• Product Showcase: $3,500 yearly, $900 quarterly• Leaderboard: $6,500 yearly, $1,750 quarterly• Exclusive $10,000 for full year (co-branded header and two ads in eachnewsletter - choose from two ad types either Product Showcase, Sponsored Content Story)
Frequency: Monthly

THE EDGE ON TECHNOLOGY NEWSLETTER
Introducing our newest e-publication, The Edge on Technology is our technology newsletter which will include
content on the latest technology as well as eight product showcase style ads per issue to share with readers
the newest technology on the market. 8 product ad slots. (Reach 8,000+) Frequency: January, April,
July and October$600 member pricing, $800 non-members

CUSTOM CONTENT DEVELOPMENT
Contact us to discuss opportunities to develop custom branded content including articles, newsletters, videos,podcasts, custom web platforms, print, digital or social media posts on our consumer platforms.

NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS

9CONTACTSALESEDITORIAL
Shane Boyle
Manager, Business Development703-456-4204
shane@landscapeprofessionals.org

2023 MEDIA KIT

5411ND

10Jill Odom
Content Manager
703-429-4188
Jill@landscapeprofessionals.org