Bridgestone Motorsport’s 60th Anniversary

Journey for Excellence
March 10, 2023

Bridgestone Corporation
Member of the Board, Global CEO and Representative Executive Officer

Shuichi Ishibashi
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Hello, I am Shu Ishibashi, Global CEO.
Thank you for joining us today.
Motorsports has been the origin of our various challenges as a tire manufacturer.
I am happy to be able to celebrate the 60th anniversary of Bridgestone’s
motorsports activities with you all here at the Fuji Speedway, one of the homegrounds for motorsports in Japan.

1/24Challenge forexcellence

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The Fuji Motorsports Museum, where we are today, explains that
“Motorsports began at the end of the 19th century in French automobile races,
where vehicles with different power sources such as steam, electric, and gasoline
competed to prove their technological superiority.
Since then, motorsports have brought about era-defining dreams and aspirations
by seeking the ultimate in vehicle performance and durability.
At the same time, the technology created was reflected in the development of
mass-produced vehicles, contributing to the evolution of mobility.”“Motorsports have developed and driven the evolution of the automobile.”
As a motorsports fan myself, I also have dreams and aspirations for motorsportsthat pursue excellence. Every time I watch a race, I get the sensation that “what isfast is beautiful” and motorsports is exactly the proving ground for that.

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1931
1988

From Japan, to Asia and the world
Supporting safety and peace of mind in mobility
3/24This history of motorsports is similar to that of Bridgestone, which celebrated its
92nd anniversary on March 1st this year.
Since our founding in Kurume, Fukuoka Prefecture in 1931, we supported the
motorization in Japan and Asia, and expanded our business globally with themerger of Bridgestone and Firestone in 1988.
Guided by our mission “Serving Society with Superior Quality,”
we have continued to support mobility ensuring safety and peace of mind.
What cultivated our passion, technology, comprehensive capabilities and brandpower to “support” mobility as a tire manufacturer was motorsports.

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Tires carry life

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For Bridgestone, motorsports represents “a challenge for excellence.”
Repeatedly taking on the challenge of ensuring safety and peace of mind as in our
fundamental principal “tires carry life,” and supporting the motion of vehicles inraces where both cars and drivers challenge the limit in extreme conditions is whatbuilt the Bridgestone it is today.

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Challenge to ensure safety and peace of mind,
and support the motion of vehicles in extreme conditions

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Bridgestone’s journey is in line with the evolution of modern motorsports in Japan.

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1960sBridgestone’s challenge
in motorsports

1963
First Japan Grand Prix

1964
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Joint development offull-fledged racing tires

The Suzuka circuit opened in 1962, and the Fuji Speedway where we are today
opened in 1965.
At the same time motorsports was becoming popular in Japan, Bridgestone
participated in the first Japan Grand Prix in 1963 and started its challenge inmotorsports.
From the 2nd Japan Grand Prix the following year in 1964, we started joint
development of tires for sports cars with Toyota.

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1970sStarting point
toward global motorsports

1976

Participation in F1® Grand Prix in Japan

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In 1973 we participated in the 24 Hours of Le Mans, and the first Formula One
Grand Prix in Japan held at the Fuji Speedway in 1976, marking the first step in ourchallenge for the world’s top races.

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1980s -Building foundations tochallenge the world’s top races

1981

Participation in the European F2 Championship

1991
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Participation in DTM

We have participated in various races since then, improving our technology andrapidly building foundations to challenge the world.
Expanding our battlefield, we participated in the European Formula 2Championship in 1981 and a race machine fitted with Bridgestone tires won in thatfirst year.
In 1991 we made a full participation in motorcycle’s World Grand Prix (WGP). Alsothat same year for four-wheels, we participated in DTM (Deutsche Tourwagen
Masters) paving the way for the future participation in MotoGP and Formula One.

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1980sBuilding global premium
tire brands’79 POTENZA brand born
’84 Launch of POTENZA RE71
’86 POTENZA RE71 selected asoriginal equipment on Porsche 959

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Through such challenges, the latter half of the 1970s and into the 1980s was aperiod when the technology and Bridgestone brand power cultivated throughmotorsports started to have a positive impact on our business.
At the time I was in my mid-twenties to early thirties, in charge of product planningand marketing.
In 1979, we launched the sports tire brand POTENZA, which is still popular among
many customers today.
POTENZA RE71 was launched in 1984, and chosen as original equipment on the
Porsche 959, marking our first step toward a global premium brand.
I still remember the joy and accomplishment of the brand and tire technology
honed through motorsports finally being recognized by the world.

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1980sBuilding global premium
tire brands’83 BATTLAX brand born
’85 BATTLAX used in
Suzuka 4 Hours Endurance Race

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Responding to the spread of motorcycles and motorcycle racing,
Bridgestone launched its first high performance motorcycle tire brand BATTLAX in
1983.
At first, during testing for the Suzuka 4 Hours Endurance Race we were turned away
by many, which reinforced my ambitions in making BATTLAX into a global premium
brand.
We officially participated in the Suzuka 4 Hours Endurance Race in 1985 steppingon the podium that year, and a bike fitted with Bridgestone tires marked its first
victory the following year in 1986.
We have since honed our products through participation in various races like the
MotoGP, achieving 15 years of consecutive victories in the Suzuka 8 Hours
Endurance Race for teams fitted with Bridgestone tires last season (in 2022).
Currently our motorcycle tire business is at the global leading position in the sports
premium segment.

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1995

Return to INDY500
FIRESTONE PRIDE

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In the 1990s, at the same time Bridgestone merged with Firestone to start its
challenge toward becoming a global company, our challenge in motorsports also
expanded to the U.S. and in earnest onto the world stage.
First, injecting Bridgestone’s technological capabilities, the Firestone brandreturned to INDY500 in 1995.
In the first-ever INDY race in 1911, tires that supported the winning machine fromthe ground up were Firestone tires.
This challenge overcoming various obstacles to make a comeback to INDY500, waswhat restored the Firestone brand which was faltering at the time of the merger,
what regained pride in Firestone, and what bound Firestone and Bridgestone
together building the base of the global business management structure of today.
Winning the championship the following year awakened the team’s pride inFirestone. Being a team member of that challenge in the U.S., it remains one of themost amazing moments of my career.

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1990sF1®

Participating in
the world’s top races
INDY500

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24 Hours of Le Mans

Based on the victory in INDY500, we moved up to the global stage, into the world’s
top races.
Carrying the Bridgestone brand, we entered Formula One in 1997, starting ourchallenge for excellence to support global motorsports that travel around the world.
Currently we have moved away a little from the world’s circuits,
but in the 1990s Bridgestone participated in and stood on the podiumin each of the Triple Crown of Motorsport(the world’s most prestigious motor races):the Formula One Monaco Grand Prix, INDY500 and 24 Hours of Le Mans.

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1990s -1997 - 2010

Participation in F1® 参2002 - 2015

Participation in
MotoGP™
MotoGP™ Round 18 (Valencia)

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In addition to Formula One, from 2002 we started participation in MotoGP which is
the top of motorcycle racing.
The experience of continuing to challenge the top of the world in both four-wheel
and motorcycle racing fostered our passion as a tire manufacturer, as represented
in our tagline at the time “Passion for Excellence,” introduced in 2003.
The experiences elevating technology and development capabilities for tires usedin extreme conditions to their limit, and ensuring operation and maintenance in“extreme” conditions – supplying tires to races that travel around the world in
short periods of time – enhanced Bridgestone’s comprehensive capabilities andstrengths which serve as the foundations for our business today.

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What we obtained throughthe challenge for excellence

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Proving that performance to the world though races enabled Bridgestone to berecognized a global premium brand, building and reinforcing our global premium
position.
These challenges helped gain trust from customers and became the driving force
for Bridgestone’s current global business based on premium tires.
The challenge for excellence has also contributed to developing our talent invarious business domains from engineers to businesspersons.

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Global journey for excellence

Toward sustainable global motorsports

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As is explained in the Fuji Motorsports Museum,
mobility is entering a new turning point more than 100 years after the dawn of
motorsports. Through technological development in the demanding racing world, a
new challenge of “manufacturing” that will lead to next-generation mobility has
begun.
Bridgestone also started its challenge for new mobility defining 2020 as our “thirdfoundation,” and is accelerating our transformation to a sustainable solutions
company.
The accelerator for this will be motorsports, where maximum performance isdemanded in extreme conditions.
Taking this 60th anniversary as an opportunity, we will return to our origin as a tire
manufacturer and restart our global journey for excellence.
We will continue to support the development of motorsports culture and take on
the challenge of evolving our activities into sustainable global motorsports
activities combining real (physical) and digital capabilities.

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Sustainable global
motorsports= “Accelerator”

Toward a sustainable
solutions company

Excellence in business management:
To realize agile and sustainable business management
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Through these 60 years, we learned that all elements of corporate/business
management is condensed into motorsports activities, including technologicalcapability, comprehensive operational capabilities, brand power and talentdevelopment across our value chain from the “produce and sell” of tires to their“use.”We believe excellence in corporate/business management to be a sustainable
solutions company is also there.

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Sustainability
Pride & Passion

Sustainable global
motorsports= “Accelerator”

Bridgestone DNA“Focus on quality” “Respect for being on-site”“Being attentive and supportive of customer problems”“Challenging spirit”

Technological capability,
comprehensive operational capabilities, brand power,
talent development

Excellence in business management:
To realize agile and sustainable business management
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By promoting sustainable global motorsports, we believe we can further reinforce
management, and also enhance: sustainability which we place at the core ofmanagement and business, Bridgestone pride and passion, as well as the 4
Bridgestone DNA – “Focus on quality,” “Respect for being on-site,” “Being attentive
and supportive of customer problems,” and “Challenging spirit”.
Motorsports activities also enhances agility, which is required of current and futurebusiness management to respond quickly to change. We will leverage the activities
as an accelerator to realize agile and sustainable management.

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Challenge for excellencealso in sustainability

Guayule INDY tireGreen & Smart factory

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Regarding sustainability which is the core, we will elevate our comprehensive
capabilities as a tire manufacturer acquired so far, and by pursuing “excellence,”
support sustainable motorsports from the ground up.
We have been awarded the highest rank Three Star of Environmental Accreditationfrom FIA (Fédération Internationale de l'Automobile) for initiatives in sustainability.
The core of such sustainable global motorsports activities will be ENLITEN, which
we consider our “new premium.”
ENLITEN is an innovative tire technology which ensures safety and peace of mind,
and achieves both driving and environmental performance.
We will expand its value to products and business models and evolve it based onsustainability.
Linked with this, we are extracting natural rubber – an important material for tires– from the guayule plant which can be grown in arid zones and developing tires
with a high ratio of renewable and recycled material.
We will also pursue green and smart factories combining our production
technologies for carbon neutrality and a circular economy, as well as pursue green
and smart operations including logistics and the supply chain.

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Sustainable global
motorsports= “Accelerator”

Toward a sustainable global premium brand
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The Bridgestone brand will also move on to the next stage.
Valuing the foundations built through motorsports so far,we will evolve it into a sustainable global premium brand.

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2023 Motorsport Plan
Sustainable motorsports

Bridgestone World Solar Challenge

Support the development of motorsports culture

SUPER GTINDYCAR SERIESEWC/
Suzuka 8 Hours Endurance Race

New activities in celebration of our 60th Anniversary

Bridgestone FIA ecoRally CUP

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With this passion and determination, our motorsports activities for this year will bebased on 2 axes:
sustainability and supporting the development of motorsports culture.
For sustainable motorsports, in addition to the “Bridgestone World Solar
Challenge” solar car race which Bridgestone supports as title sponsor until 2031,
we will expand our base.
To support the realization of a carbon neutral mobility society,
we are proud to announce that we will be sponsoring FIA’s new international racefor electric vehicles, the “Bridgestone FIA ecoRally CUP” as an official partner.
To support the development of motorsports culture,
we will also take on the challenge of steadily broadening the base,such as through the support of eMotorsports.
We will also continue participating in SUPER GT in Japan and the INDY CAR® SERIES
for four-wheels, and FIM Endurance World Championship (EWC) for motorcycles.
From four-wheels to motorcycle races and eMotorsport, from top-levelprofessional races to grassroots amateur races, we will continue our broad andsteady support of motorsports.
Please stay tuned for the future of Bridgestone Motorsport.

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Bridgestone deeply thanks the drivers,
riders, teams, manufacturers, organizers,
and those who love motorsports
who share our journey.

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Lastly, I would like to express my sincere appreciation for all those who have been involved in our 60-year
journey for excellence: our employees and teammates, all the individuals involved in joining and supporting
our challenge, as well as all the motorsports fans who followed our journey. Thank you.
Today some members who have been a part of the Bridgestone journey will be joining us on stage.
Mr. Fujii is challenging the world through the FIM Endurance World Championship (EWC) for motorcycles as
general manager. We are committed to supporting his challenge from the ground up, and we also hope tospread motorsports culture to the world together.
We fought our first Formula One race with Mr. Hoshino in rainy conditions, and we also fought alongside him
in top category formula car racing in Japan. Mr. Hoshino has accompanied our motorsports activities andproduct evolution throughout the years, holding driving lessons at the time of the POTENZA RE71 launch
and as team director in SUPER GT today.
Mr. Sato has been participating in the world’s top races with us, using Bridgestone tires in Formula One andFirestone tires in the INDY CAR® SERIES. I was happy for his INDY500 victory in 2017 – the first victory by aJapanese driver – as if it was my own, and he celebrated it with Bridgestone employees drinking milk. His
exciting races fosters our pride in both Firestone and Bridgestone. We will continue to fight alongside him,
supporting him from the ground up.
Mr. Sasaki currently participates in the TOYOTA Gazoo racing with us. He is our development driver for
POTENZA, elevating tire performance from a racer’s point of view. Let’s continue to bring excitement tomotorsports in Japan together.
I would also like to thank: Mr. Kurosawa who is not only a legendary driver, but who largely contributed to
POTENZA development and our Porsche approach, as well as Mr. Suzuki, the originator of Bridgestone kart
tires and who fought alongside us in Le Mans, Formula One and currently in SUPER GT.
In addition to this, we have encountered numerous comrades around the world through motorsports, manyof which are here today. You are our treasure, so thank you very much.

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Emotion

Committed to inspiring excitement andspreading joy to the world of mobility

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With our commitment to continue providing driving excitement in 10 years, 20
years, as well as our passion to continue supporting motorsports culture
development through inspiring excitement and spreading joy to the world of
mobility, Bridgestone will continue driving forward sustainably.
That promise is represented as a part of the “Bridgestone E8 Commitment,” ourcorporate commitment established last year, in“Emotion: Committed to inspiring excitement and spreading joy to the world of
mobility.”

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Emotion

Committed to inspiring excitement andspreading joy to the world of mobility

Enjoy and share emotions together.
From interaction with empathy to co-creation.
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Valuing emotion and passion, we aim to enjoy motorsports with our numerous
comrades, sharing emotions and acquiring empathy toward our challenges so that
it will lead to co-creation where we will create the future together toward therealization of a sustainable society.

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Emotion

Committed to inspiring excitement andspreading joy to the world of mobility

Accelerate the journey for excellence,
together with you
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Together with all of you here, our employees, society, our partners and customers,
we will continue to turn the engine of sustainable motorsports,bring excitement and accelerate our journey for excellence.
Thank you for your continuous support.

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Copyright © Bridgestone Corporation

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END