2019

COMPANYPROFILEAn introduction toBetamotor S.p.A.

Our corporate principle

ITALIANWe inspire fun and enjoyable riding to off road enthusiasts
by providing a complete range of motorcycles.
Beta is more than just a motorcycle manufacturer.

2

produce" Weand sell bikes

for everybody
who wants
to have fun!

"3Corporateoverview

BETA IN
KEY FIGURES

Company name: Betamotor S.p.A.
President: Ing. Giuseppe Bianchi
CEO: Dr. Lapo Bianchi
Head office: Pian dell’Isola, 7250063 Rignano Sull’Arno - FI - ITALYEstablished: 19052018 Vehicles produced: 21.356 units
2018 Vehicles sold: 21.214
2018 Turnover: 83 milion
Number of employes: 170

4" The origins"

History

HISTORICALMILESTONES1905

The origins. The Società Giuseppe Bianchi

1950

was founding in Florence for producing

To meet the 125cc growing demandhandcrafted bicycles.

Beta introduces a bike line based on1946

the Ital-Jap 125cc engines. During thesame decade, the company create theMeeting the postwar demand, thesporty MT175, reaching 130 km/h, andcompany switches to motorcycles

the touring version SV175. The new 175ccproduction, changing its name to Beta,models reach success in the famous roadthe initials of Bianchi Enzo and Tosi

races like MotoGiro and Milano-Taranto.

Arrigo.

1948

1970
In the 1970s, the company enters theIntroducing of the Cigno model, aoff road market and starts to produce

motorcycle with a strong sporty look:cross and “regolarità” (the old name fordouble cradle frame, telescopic fork,

enduro sport) bikes. The new production

shock absorbers and a single-cylinder

increases the racing commitment with

48cc motor.

good scores both in cross and regolarità
races.

51972

1990

Betamotor S.p.A. moves to a new

The first Trials revolution. Beta introduces

manufacturing plant, the Rignano

Zero, the first aluminium trials bike

Sull’Arno facility, near Florence, with awith the gas tanked housed on thefloor area of 116,000 sq m.

frame. Again J.Tarres reaches the WorldChampionship. Moreover in 1991 he will

1977

win his fourth world title with a Beta bike.

Introduction of 125 RC and of RC line
(250, 350 and 420cc). C. Madii starts his1994

career with successful results on Cross

Introduction of the second trials

Italian Championship and Mazzoni andevolution: the new Techno models, theGualdani win Regolarità and Cross Juniornext generation of aluminum frame based

Italian titles respectively.

on the knowledge provided through theprior year’s racing experiences.

1980
During the 80s the Beta Trials bike makes

1997

its big debut with the TR series (32, 33

From ’97 to ’99 D.Lampkin wins his threeand 34) for the first time equipped with aWorld Trial titles.

single shock absorber.

1987

1999
Introduction of third revolution on trials

J. Tarres becomes World Trial Championbikes: Beta produces the Rev-3, anaboard a Beta TR 34

extremely light bike for the first timeequipped with a direct shock absorber

1989(no linkage system) ensuring highTarres confirm his supremacy with his

progressive dampening and rideability.

second World Trials title.

620042009

2017

At its 100-year anniversary, Beta re-Beta develops its own 4 strokes motors

The season ends with 3 glorious

entered the 4 stroke enduro segment,

for its line of RR enduro bikes.

successes: Titles of EnduroGP WorldChampion - conquered by Steve

investing in both technologicaldevelopment and in its presence on the2012

Holcombe - EnduroGp Manufacturers

racing circuits.

Beta develops its own 2 strokes motors

World Champion and Enduro Junior

for its line of RR enduro bikes.

World Champion - conquered by Brad

2006

Freeman.

Introduction of 4 stroke engine

2014

In the meantime, the RR 125 cc. 2 strokes

specifically for trials, rejecting the theory

Beta has revolutionized the enduro

comes on to the market. It represents theof adapting a motor created for othermarket with the Xtrainer, the first true

perfect completion of the Enduro range.

applications (a choice used by several

enduro bike for everyone.

competitors).

2008

2016
Beta has conquered its first Title ofBeta renews again trials sport with theManufactures World Champion of

introduction of Evo, a new concept of

E3 class and, above all, of prestigious

trials bike, light and easy to use.

EnduroGP class. In the same year
Steve Holcombe has become E3 WorldChampion and Alex Salvini ItalianChampion.

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2018

The palmares is getting longer with
the new 4 titles: Steve Holcombe inEnduro GP and Enduro 3; Brad Freeman in Enduro 1 and Matteo Cavallo
in Enduro Junior.
The RR MY 2019 becomes even broader arrives on the market with a broader by the introduction of the brandnew 200 cc engine.
With the newcomer the productrange now features no less than eight
different enduro models.

82019In this season the World Champion Titles became 3: Steve Holcombe inEnduro 3 and Brad Freeman in Enduro
GP and Enduro 1.
Beta is launching the RR MY 2020 on
to the market, but this is no simple redesign of the previous model. This bike
represents a new generation of Enduro
motorcycle under the RR brand.
The 2020 range includes 8 different engine sizes: four 2-stroke(125/200/250/300 cc) and four4-stroke (350/390/430/480 cc) engines that offer Beta customers an
extremely wide selection of bikes withwhich to take on their next adventure.
Beta has completely reinterpreted
the off-road experience, with a slim,
lightweight bike that is safe, reliable,
and easy to ride while creating a riding
experience like no other manufacturer
can provide.

9Main Products
Beta produces a wide range of motorcycles
conceived and build for every off road sport.

ENDUROThe Enduro range offers the RR, the 2019 World Champion engine. It’s
available both in 2T and 4T displacements: 125-200-250-300 cc 2 stroke and350-390-430-480 cc 4 stroke. The lineup is extended with the Xtrainer 300
and a full range of models built for young riders, from 2 stroke 50cc mopeds
to 125cc 4 stroke bikes.

TRIAL
The EVO 2 or 4 stroke: designed and built for ensuring higher
performances in terms of lightness and dynamics, it sets the bar
higher in the trials bike segment. The range consist in
125/250/300/300SS 2T and 300 4T.

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ALP
Fun and friendly use, the Alp is a classic among off-road twowheelers: a real all-round vehicle, good for off road use as well as forthe all-days use.

MOTARD
Much of the Beta off road know-how has been included into thefeatures of the complete Motard range which includes models
from 50 cc to 125 cc displacements.

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BETAMOTOR S.P.A. | www.betamotor.com
Pian dell’Isola, 72 | 50067 Rignano Sull’Arno (FI) ITALIA |tel. +39 055 83 48 741 | fax +39 055 83 48 984 | info@betamotor.com

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