Open Training
Programmes GuideTable of Contents
Who is Management Centre Europe?

4

MCE's International Management Development Services

5

Practical, Hands-on and Business Focussed Programmes

6

MCE's International Management Development

7

IThe Voice of Experience

8

Customized Learning Solutions

9

Women in Business

MCE's 6 steps approach

10

MCE Programmes Delivery Countries

12

MCE Women’s Leadership Certificate Programme

35

Mini MBA

13

Leadership Development for Women

36

3 Leadership Areas

14

Women inBusiness
Women in Business: Training Programmes List

Women Leading with Impact: Resilience and Strategic Risk-taking 37
Assertiveness Training for Women in Business

38

Executive Presence for Women

39

Leading

Self

Leading

OthersLeading Self: Training Programmes List

Leading Others: Training Programmes List

Communication Skills
Communicating Up, Down and Across the Organization

16

How to Communicate with Diplomacy, Tact and Credibility

17

Communicating to Your Senior Management and Key Stakeholders 18
Essentials of Conflict Management

19

Presentation Skills
Effective Presentation Skills

20

Effective Executive Speaking

21

Giving Great Virtual Presentations

22

Developing Personal Influence and Impact

23

Expanding Your Influence

24

Getting Results without Authority

25

Essentials of Negotiation

26

New Ways of Thinking
Developing Your Analytical Skills

27

Critical Thinking

28

Strategic Thinking

29

Design Thinking: A Customer-Centric Process for Rapid Innovation 30

241

People Management Skills
Successfully Managing People

42

Managing Hybrid Teams

43

Managing People in an International Environment

44

In-Company Training

45

Preparing for Leadership

46

Developing Executive Leadership

47

The Voice of Leadership

48

Leading in a VUCA World

49

Leading with Emotional Intelligence50

Leading Virtual Teams

51

Agile Leadership

52

Strategic Leadership for Senior Managers

53

Advanced Leadership Programme

54

Change Management

Change Management Workshop for Senior Executives

The Virtual Business WorldThe Successful Virtual Team Member

31

The Virtual Trainer

32

Essentials of Time Management

Essentials of Management

Leadership Skills

Influencing Skills

Time Management

New Management Skills

33

Diversity & Inclusion

55

Finding Common Ground

56

Diversity & Inclusion

57

Developing a Culture of Respect

58

Leadership Strategies for Creating a Respectful Workplace

59

Leading in a Diverse and Inclusive Culture60

Finance and Controlling

Agility, Innovation and Change

Essentials of Business Finance: For Non-Financial Managers

87

Essentials of Cost Accounting

88

Essentials of Purchasing for the New Buyer

89

64

The Strategic Controller: Adding Value to Your Organization

90

Financial Excellence: Create Value in Your Organization

91

65

OnDemand Courses

92

Strategic Agility and Resilience

61

Managing Chaos

62

Leading Disruptive Change and Innovation

63

Innovation in a VUCA World

Coaching Skills
Coaching from a DistanceMarketingLeading

Business
Leading Business: Training Programmes List

Mini MBA

67

Mini MBA for the Pharmaceutical and Biotech Industries

68

Mini MBA for the Medical Devices Industry

69

Mini MBA for the Chemical Industry

70

Mini MBA for the Mining Industry

71

Mini MBA for the Oil & Gas Industry72

AMA Certified Professional in Management® Exam Prep Course

Essentials of Digital Marketing: for Non-Digital Marketeers

94

Essentials of Product Management95

B2B Marketing Strategy

96

Essentials of Selling: for New Salespeople

97

Key Account Management in B2B Markets

98

Essentials of Sales Management

99

Customer Service
Customer Service Excellence

100

Executive Assistants
74

AMA Certified Professional in Management® Exam Prep Express 75

HR and Talent Management
Talent Management Goes Agile

93

Sales

MCE Mini MBA

Certification

Essentials of Marketing

76

The Professional Executive Assistant

101

Partnering with Your Boss

102

Communication and Influence for Executive Assistants

103

Management Skills for Administrative Professionals

104

MCE Open Programmes Calendar

105

Business Strategy & Planning
Essentials of Strategic Planning

77

Business Strategy & Planning for Managers

78

Project Management
Essentials of Project Management for Non-Project Managers

79

Improving Your Project Management Skills

80

Project Management Excellence

81

Agile Project Management

82

Digital Transformation
An introduction to Business Transformation and Digital Strategies 83
Business Strategies in New Digital Times

84

Customer Experience in New Digital Times

85

Value Propositions in New Digital Times

86

3

Who isManagement
Centre Europe?
Management Centre Europe (MCE) is the leading provider of International
Management Development in Europe, Middle East and Africa. Founded in 1961,
MCE is part of the American Management Association’s (AMA) Global Network.
So, MCE’s training and development solutions are available wherever you are.

Europe-Middle East-Africa
Headoffice in Brussels

4

Asia-Pacific

Latin America

USA

CanadaWhat does MCE do?

MCE’s International
Management Development
Services
Open Training Programmes
For Individuals throughout the organization or company:
50+ programmes covering essential leadership, management and businessacumen skills
Available online or face-to-face across the EMEA region
Faculty with extensive international business experience across industries
Pragmatic, hands-on and practical approach to learning
Online or face-to-face classrooms with real case studies
International focus
Savings passes available to make your training go even further

Customized Learning Solutions
For Teams, Departments, Divisions, Companies orInternational Groups:
1,700 clients across EMEA and across all industries since 1961
From lightly tailored to highly customized
Focused on your company’s needs
MCE Faculty with extensive international business experience across industries
Pragmatic, hands-on and practical approach
Combining the best of classroom and digital learning
Delivered regionally or globally and always with aninternational focus

Learn more about MCE on mce.eu

MCE’s Programmes are

Practical, Hands-On& Business Focussed
Your people play a key role in getting
the business results you need in thischanging world. Your strategy andfocus are probably changing
constantly and today, companies
need their employees to be able to
make decisions that support it all thetime. So, whether it is an open
training programme, an off-the-shelfsolution or a customized learning
solution, all of MCE’s programmes
focus on business. Our programmes
are practical, with real case studies,role plays and feedback from peers
and from MCE’s Faculty.

How does MCE get results?
MCE takes a solid and practical
approach to helping you cope withchange, implement your strategy
and develop yourself or yourTelling people what to dodoesn't work anymore

proposition (CVP) –and fully back it

When faced with the speed andstrategy alignment means. The

complexity of modern business life,
it can be tempting to stick to the oldways of telling people what and how
to do it. Successful organizations
have left behind command-andcontrol styles of leadership andinstead, organizations foster
intellectual capital and expect theiremployees to come up with
innovative solutions (knowledge
economy). To respond to customer
needs, people increasingly must plan
their own work and make their own
decisions. Leaders should encourage
this behaviour ensuring that itremains focused on the rightwith their actions. That’s what
MCE Leadership Model will help
you understand the basic
behaviours of your organization, so
you can align it to any CVP or
strategy. The model includes six
dimensions that drive the attitudes
and behaviours of people in any
organization. These dimensions
form a system in which they areinterdependent and interact witheach other. With strategy,
everything is interconnected. Your
strategy needs to be clear and so
you need to understand how it
impacts every part of yourcompany as well as which skills andobjectives.

behaviours each employee needs

managers. We talk straight, we don’t

The MCE Leadership Modeltry to re-think your business strategy

People need to make their own

and instead, we fully tap on yourdecisions. But they must also

market experience and corporate

understand and buy into theknowledge.

strategy and customer value

to carry out their role and back up
your strategy.

Customer Value Proposition
Why should customers buy from us?

Strategy Commitment
What does the strategy mean for me andmy job? What am I committing to?

6

Behaviour of Leaders

CultureWhat are our values, andhow do we do things around here?

How do my leaders enable and support
me to do the job they expect from me?

Performance Metrics

Processes & StructureWill I be evaluated and rewarded infunction of our customer value proposition?

Do the processes / structure support
our strategy / customer value proposition?

MCE’s International
Management Development
MCE helps you get results by:
Challenging
It's about you: You are the most important part ofthe solution. We work with you and leverage yourexperience to find the answers and develop theskills you need.
It's in your face: We don’t leave you in yourcomfort zone, avoid awkward issues or give up
when it gets difficult. We know business isdifficult and we are business people, just like you.

Connecting
Across traditional boundaries: We help break
down management barriers to facilitatecommunication and increase levels of true

We Do
Work to improve communications acrossboundaries
Use our experience and expertise to help you
implement your strategy
Challenge – and event confront – you to get
the best results for you
Recognize your experience and combine itwith the latest management thinking to findthe best solution for you
Our faculty members have all worked atsenior management and board levels – theywork with you
We help you create your own best practices

customer satisfaction and help you (or yourteams) get ready for change in your organization.
With experienced faculty: MCE’s faculty aresuccessful and senior business executives who
understand your challenges and your business.

Creating
What works for you: We don’t pump you full ofacademic theories and irrelevant case studies, we

We Don’t
Support management silos
Tell you what your strategy should befocus on you and your needs. You won’t have to

Leave you in your comfort zone

listen to a professor or consultant tell you about

Pump you full of academic theories and oldcase studies

standard theories. MCE’s Faculty works with you tocreate the right solution for you.
YOUR best practice: One size doesn’t fit all.
Someone else’s “best practice” is unlikely to be yourLecture at you
Force other people’s best practices on you

competitive advantage.

7

MCE’s Internationally Experienced Faculty:

The Voiceof Experience
In business, the voice of experience
counts for more than the latest
management theories. MCE is nota business school, so we don’t
have “lecturers”. We are not a
strategy definition consulting
company, so we don’t have lots ofjunior consultants on our books.
We are a business experience andinsights-based company. We focus
on the people issues related tochange and getting the strategy
done. We have a core team ofsuccessful managers and leadersfrom the real world of business.
Our business professionals are
great facilitators. They are skilled
at sharing their knowledge in agroup learning experience. They
also know how to listen to yourbusiness needs and include themin your international management
development.

How does MCE get results?
Each MCE faculty has more than
20 years of recent senior-levelbusiness experience. Some of themcome from top leadership positionsin global companies. Others arefrom senior positions in functional
areas such as Finance, Supply
Chain Management or IT. They all

8know what works and what doesn’t
work in the real world of business.
All of them have practiced what
they preach. They know from theirexperience about the need foralignment between people andprocesses in implementing
strategy. They know how to breakthrough the barriers thatmanagement silos create in many
companies.

Many different industries
and sectors:
Professionally, MCE Faculty comefrom a wide range of industries
and business sectors. Their deep
knowledge of business comesfrom years of experience in allparts of the economy. Some comefrom the pharmaceutical andhealthcare industries. There areexperts in B2B and B2C Markets.
Others are from basic industries
such as mining, metals andmanufacturing. Still others havedecades of experience in banking,telecommunications and energy
exploration and production
including oil and gas. There areformer executives from marketing,sales, finance, ICT, supply chain,production, HR and many otherbusiness specialties.

Working with people fromother countries and cultures:
When the members of your teamcome from more than one
country, you may find an extra levelof challenge in working with them.
Based on their experience working incountries around the world, MCE’s
international faculty can help you:Create positive working relations
with people from other countries
and cultures.
Work toward your goals in
foreign and unfamiliar settings.
Become more aware of risks andopportunities in working withmany nationalities.
MCE’s Faculty invite everyone toshare their experiences and learn
from each other. This exchangeof ideas is a key aspect of MCE’s
approach to developing global
executives.

MCE’sCustomized Learning
Solutions
At MCE we develop your people to get your strategy done in a time of change. We
do not tell you what your strategy should be or what processes you should use.
Instead, we work with you to “make things happen” in your company. We believethat international management development in the three key areas of leadership,
management and business skills are crucial to making things happen.

How MCE works with

Our Clients

MCE's 6-step approach to customizing training
solutions to meet your company's needs
Results & Benefits
6 foryour Company

5
4
3
2
1

Implementation

Developing

Deciding

Analysing

Understanding

9

MCE's 6-step approach
Understanding the situation at your company
Before we begin to work with you on the right solution for you and your company, we talk to your senior
management and line management. To put the right solution together we try to fully understand:

1

The business environment in which your company operates. What is happening in the market? What are thekey trends? How is change effecting you daily, weekly, monthly….
Your organization itself and its particular strategy. How is your company set up? What is your customer value
proposition, and do you deliver it?
The processes and procedures currently in place. How does each department work? How does one
department work with another, and how do they communicate?
The people issues related to implementing your strategy. Does everyone understand and “buy-in” to thestrategy? What works and what doesn’t work, and why is that the case?

Analysing what your Company needs

2

Once we understand who you are and the environment in which you operate, we:Interview key people in your company, in particular line managers, to find out what is really happening
and what change means for them.
Look outside of your company for external advice from people who have dealt with challenges justlike yours and understand your business.
Use measurement tools that show how willing and able your people are to implement your chosen
strategy and to adapt to change.

Deciding on the right Customized Learning Solution foryour Company

3

10

Based on our interactions, calls and meetings to understand and analyse your needs, we then suggest:
The type of management development that we think would benefit your company, and who we think shouldtake part.
Other activities to expand the knowledge and develop the skills of your people.
We then discuss the proposal with you to make sure that it is really right for you. We review it together andadjust it if necessary. We want to be sure that all stakeholders are on the “same page”, and that our proposedcustomized learning solution will help your organization move forward in the right direction to get results.

MCE's 6-step approach

4

Development of the solution for your Company
We work with you to develop a Customized Learning Solution just for you. Your input is vital as a key partof the solution deals with the challenges that you face as a company and how these challenges can beovercome. In many cases, the solution involves a management development programme.

Implementation of the Solution for your Company

5MCE’s activities and programmes are very interactive and practical. They are hands-on, and results
driven. Small groups mean that each participant receives individual attention. MCE’s Customized
Learning Solutions are highly customized to the needs of the client company. They incorporate relevantcase studies and deal with issues and challenges that you face in the workplace every day.

Results & Benefits for your Company
MCE’s activities and programmes produce clear results and benefits. These include:

6

Development of new skills and behaviours to get results you need.
Clear follow up goals, KPIs and specific tasks for teams and individuals.
A practical methodology that you can implement immediately on your return to work.
A “guidebook” of best practices specific to your company and role.
A road map of key areas for improvement.
Better teamwork and communication.

Learn more about our 6 steps approach on: mce.eu/sixsteps/
11Management Training Programmes

Delivered Near You
OsloHelsinki
Stockholm

Available in

30+

BerlinWarsawAmsterdam
LondonBrussels
PragueParis Frankfurt
Munich Vienna
Basel
ZurichGenevaMilan
Belgrade
Barcelonacountries

Istanbul

MadridAthensMarrakesh
Cairo

Managers and business professionals need to getequipped with new skills, competencies & behaviours tocope with the ever-changing business environment.

Dubai

To support your international management
development:

MCE's Open Training Programmes available online or face-toface all over the EMEA region
Intensive and practical for maximum impact
Business oriented, what you learn you will be able to apply thenext day at your work
Competitive pricing for companies to maximize yourcompany’s budget - talk to us about savings passes.

NairobiMCE Mini MBA

Get equipped with practical operational andmanagerial skills that will support the developmentof your management career.
More than

1

millionparticipants globally

Boost your career and become a great“all-round manager” with the Mini MBA.
The programme includes the key areas of
Leadership, Strategy, Finance, Marketing,Sales and Supply Chain Management injust 5-Days (or 12 online sessions)Also available for different industries:
Pharmaceutical, Oil & Gas, Medical
Devices, Mining, Chemicals and others.

Management Centre Europe's

3 Leadership Areas
MCE believes that in order to become a well-rounded manager and leader, based on
our experience helping more than 10 million professionals develop their skills,
managers and leaders need to understand and develop their personal skills (LeadingSelf), they also need the competencies to manage people in all its aspects (Leading
Others), and they also need solid business knowledge and skills (Leading Business).
These 3 dimensions, around which 360° leadership should be built and developed,
are critical to succeed and grow as a manager and leader.

Self
Build and improve your skills in the areas ofassertiveness, communication, personal
influence, conflict resolution, negotiation andtime management.

OthersGain the skills that will help you evolve frombeing a competent new manager tosuccessfully managing and leading people
with a vision, strategy and the competency toengage people towards common business andorganizational goals.

Business
Drive performance and achieve your goals inyour specialized area such as General
Management, Marketing, Sales, Finance,
Project Management, Strategy, andSustainability.

14

Leading Self:
Training Programmes List

Communication Skills
Communicating Up, Down and Across the Organization

16

How to Communicate with Diplomacy, Tact and Credibility

17

Communicating to Your Senior Management and Key Stakeholders

18

Essentials of Conflict Management

19

Presentation Skills
Effective Presentation Skills

20

Effective Executive Speaking

21

Giving Great Virtual Presentations

22

Influencing Skills
Developing Personal Influence and Impact

23

Expanding Your Influence

24

Getting Results without Authority

25

Essentials of Negotiation

26

New Ways of Thinking
Developing Your Analytical Skills

27

Critical Thinking

28

Strategic Thinking

29

Design Thinking: A Customer-Centric Process for Rapid Innovation

30

The Virtual Business WorldThe Successful Virtual Team Member

31

The Virtual Trainer

32

Time Management
Essentials of Time Management

33

Communication Skills

Communicating Up, Down
and Across the Organization
Become a strong, passionate, and effective communicatorwith your colleagues, managers and senior management
Highlights
A practical, hands-on and business focused programme withlots of role plays and real business situations
Learn to communicate with all levels of the organization
including senior management and peers

Key Competences
Communication skills
Motivating your team
Building self-confidence

Influencing skills
Developing your message
Building trust & credibility

The Right Programme for You
You want and need to be a professional,
clear and effective communicator with your Managers
colleagues, boss and senior management.
Business Professionals
This programme gives you the skills youneed in today's business world.

Learn, Practice and Use
Analyse your audiences and different possible situations in advance
Create simple processes to adapt your message to specific audiences
Apply clear strategies to influence and motivate others throughout the organization
Understand how communication can impact how much influence you have
Exhibit a strong sense of self-confidence with your peers, direct reports and managers
Practice skills for delivering messages that are clear, professional and effective
Use different presentation formats to motivate, influence and inform
Identify the best uses of communication technologies available today
Develop messages that speak both to the mind and the heart
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

PMI Certified

2 days4 x 3-hoursessions

The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€1,995€1,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

16

mce.eu/communication for dates, locations and full programme outline

Communication Skills

How to Communicate with
Diplomacy, Tact and Credibility
Be a consistently professional communicator - even in themost difficult circumstances and situations

Highlights
Learn and practice your communication skills with role plays to
become more diplomatic, tactful and credible
Develop your listening skills to build and improve yourprofessional image

Key Competences
Communicating diplomaticallyKey listening skills
Visual, verbal & vocal skills

Stress management whencommunicating
Using the right style

The Right Programme for You
It is not always easy to be diplomatic andtactful, but you can learn how to do it. If you Managers
find it challenging to communicate in
Business Professionals
difficult situations, this programme helps
you to develop these key skills.

Learn, Practice and Use
Apply diplomacy and tact to be a credible and effective communicator in your organization
Manage the impact your communications have on your image internally and externally
Define and adapt your own personal communication style
Develop and demonstrate better listening skills with your colleagues
Understand the importance of perceptions in all situations
Explore communication style differences and learn to flex your own style
Recognize the impact of stress on communications and be able to adjust for it
Know what makes effective, powerful communication and develop the skills to implement it
Avoid the "Hot Buttons" that can make you less diplomatic and tactful
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

PMI Certified

2 days4 x 3-hoursessions

The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€2,295€2,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/communication for dates, locations and full programme outline

17

Communication Skills

Communicating to Your Senior
Management and Key Stakeholders

Bestseller

Learn to communicate to your senior executives, get their
buy-in and move forward with your projects and ideas
Highlights
Understand and use different types of business presentations
you need as your career progresses
Learn to adapt your messaging and style to different audiences
Be able to handle difficult questions and interruptions

Key Competences
Strategic communication
Understanding the needs ofsenior executives

Business presentations
Defending your ideas
Adapting your messages

The Right Programme for You
You are a manager or business professional
who needs to get the buy-in andcommitment from your senior managers or
key stakeholders for projects, ideas orbudgets.

Managers

Learn, Practice and Use
Communicate in a way that senior managers listen, remember, and are willing to support
Sell your ideas, report your results and raise issues that need to be addressed
Connect what you want to say to the strategic goals of the organization that senior
management care about
Handle interruptions and tough questions in a professional way
Defend your ideas or data without getting defensive and losing your focus
Improve your own profile and credibility in the organization
Prepare your presentations in advance and adapt the content to your audience
Use visual aids, your voice and movement to create greater impact
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

PMI Certified

4 daysThe programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€4,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

18

mce.eu/communication for dates, locations and full programme outline

Communication Skills

Essentials of Conflict Management
Develop the key skills you need to manage conflict and keep
your team focussed on the real results
Highlights
Learn key models to manage conflict in business including:the "Model to Disagree" (to turn conflict into discussions)the P.U.R.R model (for understanding)the 5-step approach (to map conflicts)

Key Competences
Conflict management
Gaining trust and support
Understanding real interests

Listening for feelings
Turning disagreements into
positive business discussions

The Right Programme for You
You have been faced with conflict in yourSenior Managers
team, department or organization and you
need to develop the right skills to manage it Managers
effectively and postively.

Learn, Practice and Use
Recognize the underlying causes of conflict in business
See the difference between disagreement and conflict
Map conflict using a five-step approach
Identify ways to develop flexible responses to personal and professional conflicts
Turn disagreements into positive discussions by applying the "Model to Disagree"
Know how trust is lost and regained during disputes
Understand why relationship conflict and content conflict should be handled differently
Identify your own feelings and actions when faced with conflict
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

2 days4 x 3-hoursessions€2,295€2,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/communication for dates, locations and full programme outline

19

Presentation Skills

Effective Presentation Skills
Learn how to captivate your audience, present your ideas with
passion and manage your own stress
Highlights
Your presentations will be recorded for playback and review
Track your personal progress throughout the programme byseeing what your audience see
Get instant feedback, advice and tips

Key Competences
Presentation skills
Developing your content
Balancing verbal & non-verbal

Relaxation techniques tomanage presentation stress
Handling questions

The Right Programme for You
You do not have a lot of experience ofpresenting in public, and you want to beable to speak in front of groups, pitch ideas
to colleagues or management and manage
your own stress levels.

Managers
Business Professionals

Learn, Practice and Use

Tailor your presentation to your audience
Use relaxation techniques to overcome nervousness
Learn how to project your voice and use pauses to dramatize your point
Expertly handle difficult questions and situations
Communicate with clarity and conviction
Gain confidence in your presentation skills
Manage different room setups for different occasions
Anticipate and avoid equipment problems
Condense a speech outline into notes you can speak from
Make your content clearer and more memorable
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

PMI Certified

3 daysThe programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€2,495

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

20

mce.eu/presentation for dates, locations and full programme outline

Presentation Skills

Effective Executive Speaking
Take your public speaking to the next level! Speak, present andcommunicate with poise, power and persuasion
Highlights
With breakout sessions, practical role plays, and exercises you
really learn how to become a great executive speaker
Give unexpected and prepared speeches during the
programme and get personalized and live feedback

Key Competences
Unexpected speech making
Using voice, visuals & actions
Preparing your presentation

Managing nervousness
Getting buy-in
Making motivational speeches

The Right Programme for You
You are a senior manager or executive who hassome public speaking experience. You want toSenior Managers
improve your skills in speaking in front ofgroups, making presentations, selling ideas toothers and facing cameras and microphones.

Learn, Practice and Use
Conquer your fear and connect the minds and hearts of the audience
Tailor your presentation to your audience
Reach reluctant, uncommitted and inactive audiences
Use relaxation techniques to overcome nervousness
Learn how to project your voice and use pauses to dramatize your point
Expertly handle difficult questions and situations
Communicate with clarity and conviction
Practice articulation methods
Make impromptu speeches easily
Learn how to use voice, actions, images and language in public speaking
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€3,795

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/presentation for dates, locations and full programme outline

21

Presentation Skills

Giving Great Virtual Presentations
Get strategies, techniques and hands-on experience to makeprofessional and impactful virtual presentations
Highlights
Learn and use the 5 P's of virtual presentations - Probe, Plan,
Practice, Present and ProcessThis programme is highly interactive with lots of exercises androle plays to support your learning

Key Competences
Making virtual presentations
Managing online stressSelecting your virtual channel

Managing virtual Q&As
Adapting your language
Informing and influencing

The Right Programme for You

You are a business professional who
participates in virtual interactions. You want Managers
to express and present your ideas with
Business Professionals
confidence, skill, and savvy in the virtual
business world.

Learn, Practice and Use

Speak, think, and deliver your message with greater precision
Shape and organize your presentation effectively for an online environment
Select the best virtual channel for your message and objectives
Engage and hold the attention of your virtual audience
Make optimal use of your voice and body language in a remote environment
Overcome camera/microphone anxiety and related stress
Manage virtual question-and-answer periods with confidence and savvy
Inform and influence listeners and the get the best results
Make use of your voice, body language in a virtual presentation
Understand the online platforms and production environments
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online
sessions
4 x 3-hour€1,99522

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/presentation for dates, locations and full programme outline

Influencing Skills

Developing Personal Influence and Impact
Bestseller

Get the influencing skills you need to get things done today withyour colleagues throughout the company
Highlights
You practice and develop your influencing skills with extensiverole plays, case studies and exercises over 4 days
Develop a personal action plan that you take back with you to
implement in your organization immediately

Key Competences
Persuasion and influence
Developing self-confidenceInterpersonal effectivenessManaging resistance
Building networks
Navigate corporate politics

The Right Programme for You

Influencing is an important part of your role,and you have regular contact with a wide
Managers
range of colleagues across different areas
Business Professionalsof the organization. You want to improveyour influencing and persuasion skills.

Learn, Practice and Use
Influence the people you need to get your project done and to meet your goals and objectives
Manage internal politics and difficult people and overcome resistance
Project a stronger, more confident and professional image so that others will listen to you
Build, manage and leverage a personal network of colleagues
Apply a wider range of high impact influencing strategies to get what you need, regardless of
your position or level of authority
Develop a personal action plan that you will take back with you to implement within yourorganization
Understand power, politics, persuasion and the impact on strategy execution
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

PMI Certified

4 daysThe programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€3,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/influencing for dates, locations and full programme outline

23

Influencing Skills

Expanding Your Influence

Understanding the Psychology of Persuasion
Learn the key principles of persuasion and how to build yourinfluence in your organization
Highlights
Use the Influence Model to identify and the major categories of
the Laws of Persuasion
Practice and use the Pre-Persuasion Checklist to prepare for asituation where you need to influence a colleague

Key Competences
Persuasion and Influence
Getting buy-in
Understanding decision making

Balancing emotion & logic
Applying ethical approaches
Negotiating & managing

The Right Programme for You

You are a manager in sales, project
management, purchasing, marketing etc.
and you want to understand thepsychological principles behind how people
make the right decisions in business.

Managers

Learn, Practice and Use
Explore the psychology behind persuasion & influencing
Motivate others to say "YES!" the first time around
Discover what prompts people to say yes or no in business situations
Overcome objections before they happen
Customize persuasion techniques for every situation in your business role
Read body language easily
Role-play a solution to your biggest influence challenge at work
Learn tactics to protect yourself from unethical behaviour
Prepare to influence in a business situation by using the Pre-Persuasion Checklist
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online
sessions
3 x 3-hour€1,99524

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/influencing for dates, locations and full programme outline

Influencing Skills

Getting Results without Authority
Get things done in your organization by negotiating,influencing and persuading
Highlights
Learn and use the Commitment Model to understand why
commitment from others does not happen by chance
Use the Personal Power Model to improve your influencing andpersuasion skills in different business situations

Key Competences
Persuasion and Influencing
Creating win-win situations
Building relationships

Managing conflict
Negotiation skills
Managing key stakeholders

The Right Programme for You
You are a business professional who needs
to get work done through others or you
need to convince another person to buy
into an idea or follow up on a request.

Managers
Business Professionals

Learn, Practice and Use
Establish or regain credibility so you can begin to influence people
Effectively use your power base to persuade others (Personal Power Model)
Understand the person you’re trying to influence—and persuade through give-and-take
Develop and grow relationships within your organization and beyond
Create a collaborative work environment for faster, better results
Let communication differences work for, not against, you
Achieve trust and give-and-take relationships up, down and across the organization
Influence people while projecting self-confidence without being pushy
Adapt your style to the person or situation you’re dealing with
Identify various negotiating techniques that promote win-win outcomes
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

PMI Certified

3 days4 x 3-hoursessions

The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€2,495€1,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/influencing for dates, locations and full programme outline

25

Influencing Skills

Essentials of Negotiation
For Business Professionals

Previously: Negotiating to Win

Get the skills, insights and competencies to conduct
negotiations successfully at every level
Highlights
Identify and use the six stages of the Negotiation Model
Explore the four dimensions of DISC and how it impacts
persuasion and negotiations
Plan your own strategy to apply to your negotiations

Key Competences
Negotiation skills
Active listening skills
Communication skills

Persuasion and Influence
Planning for negotiations
Managing confrontations

The Right Programme for You

You work in sales, purchasing or are a headof a team or department, and you need tonegotiate the best possible terms of anagreement for your company. This
programme gives you the skills you need.

Managers
Business Professionals

Learn, Practice and Use
Know when—and when not—to negotiate
Develop an effective plan and strategy for any negotiation you encounter
Learn the 6 stages of the Negotiation Model
Know what behaviour to adapt at each stage of the negotiation process
Successfully apply the principles of persuasion to any negotiation situation
Effectively negotiate face-to-face, on the phone or through e-mail and other media
Understand the four dimensions of DISC and the style tendencies of each
Identify why negotiations become derailed and how to avoid negotiation traps
Learn how to use different communication techniques in different situations
Become a great negotiator in your role
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

PMI Certified

3 daysThe programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

26

mce.eu/influencing for dates, locations and full programme outline

New Ways of Thinking

Developing Your Analytical Skills
How to Research and Present Information

Quickly synthesize qualitative data, analyse the impact,
and make informed decisions
Highlights
Use a 2x2 grid and a Swot Analysis to evaluate ideas andanalyse strategies
Understand and use the 3 steps of the analytical process: plan,
analyse and conclude

Key Competences
Analytical thinking
Making decisions using data
Creating short presentations

Organizing, collecting andevaluating data
Making recommendations

The Right Programme for You

You are faced with a lot of data, and you
need to learn essential analytical skills to
make more informed and evidence-based
decisions that benefit your team,department or organization.

Managers
Business Professionals

Learn, Practice and Use
Identify relevant information
Research and organize data from multiple sources in the right formats
Categorize data for analysis before starting
Make difficult decisions involving qualitative data
Perform analysis from multiple perspectives
Recognize patterns and determine what they mean for your business
Evaluate the evidence to identify the best opportunity or most rational solution
Communicate findings and recommendations clearly in a brief presentation
Presenting conclusions graphicallyUse 2x2 grids and SWOT analyses to evaluate ideas and analyse strategies
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

PMI Certified

2 days4 x 3-hoursessions

The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€2,295€2,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/thinking for dates, locations and full programme outline

27

New Ways of Thinking

Critical Thinking
Demonstrate clearer and more effective critical thinking
skills in your business role
Highlights
Get your personal "My Thinking Styles Assessment" whichlooks at your thinking style preferences
Learn and use the RED model for critical thinking - Recognize
assumptions, Evaluate assumptions, Draw conclusions

Key Competences
Critical thinking skills
Flexible mind-set
Understand thinking styles

Analytical & innovate thinking
Action planning using data
Drawing conclusions

The Right Programme for You

You are a manager or team leader and need
to become a critical thinker and make better
Managers
decisions in your role. You want tounderstand and learn how to do it, when to
do it and why to do it.

Learn, Practice and Use
Explore real-world examples of why critical thinking is so important in business
Learn to use critical thinking skills when making business decisions
Choose the right techniques to recognize assumptions, evaluate arguments and draw the rightconclusions
Discover 7 ways to spot a weak argument
Know how to translate an abstract idea into something tangible
Identify 8 barriers to effective critical thinking
Minimize the impact of job pressures on your thinking processes
React with curiosity instead of emotion
Get a roadmap for developing your critical thinking skills in your role
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

28

Live Online

2 days4 x 3-hoursessions€2,595€2,595

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/thinking for dates, locations and full programme outline

New Ways of Thinking

Strategic Thinking
Develop your strategic mindset to increase the overall
success of your strategic plans
Highlights
Compare and contrast strategic thinking to analytical thinking,critical thinking, and inductive and deductive reasoning
Create an action plan for development of strategic thinking
skills in your role

Key Competences
Strategic thinking processes
Understanding influences andrelationships in your company

Assessing your strategy
Generating new ideas
Embracing necessary risks

The Right Programme for You

You are a manager, director or leader who
needs strategic thinking skills to gain betterbusiness insights and identify trends thatcan contribute to a more successful
business strategy.

Senior Managers
Managers

Learn, Practice and Use
Explore ways to challenge your assumptions and view your business in a new light
Learn and apply different thinking methods to avoid groupthink
Control reactive fixes to problems even in an uncertain business environment
Generate new ideas and evaluate future scenarios before your competitors do
Know when to embrace necessary risk, even if resources and information are limited
Learn to create better short-term goals that support long-term strategy
Compare and contrast strategic thinking to analytical thinking, critical thinking and inductive
and deductive reasoning
Recognize and use thinking skills that support imagining new ways of relating to your market
and your customers
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,595

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/thinking for dates, locations and full programme outline

29

New Ways of Thinking

Design Thinking

A Customer-Centric Process for Rapid Innovation

Learn a low-cost and low-risk method to generate new
business solutions
Highlights
Learn how to develop and use a repeatable process to drive
rapid innovation in your organization
Use role plays and exercises to develop an experimental
mindset and embrace uncertainity

Key Competences
Design and analytical thinking
Driving change and innovation
Adapting a flexible mind-set

Creating practical solutions
Mapping key stakeholders
Presenting your ideas

The Right Programme for You
You are an international manager, and you
Senior Managers
want to explore new ways to innovate
rapidly in your company today. You need to Managers
drive innovation and do it systematically.

Learn, Practice and Use
Understand how design thinking can improve organizational and personal performance
Embrace uncertainty and develop an experimental mindset to act quickly
Create a new process and attack problems from a completely new angle
Convert ideas into customer value and market opportunities
Release your group’s creative thinking and sharpen critical analysis skills
Create more progressive and practical solutions for real-world problems
Balance constraints and technical limitations with customer preferences
Develop design thinking to foster collaboration across functions of the organization
Learn how to use a repeatable process to drive rapid innovation each time
Map stakeholders and the complex network of beneficiaries
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,99530

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/thinking for dates, locations and full programme outline

Virtual Business WorldThe Successful Virtual Team Member
Learn how to become a proactive and valued virtual team bycommunicating effectively online
Highlights
Rate yourself against the characteristics of the effective virtual
team member today
Increase the overall visibility of your work & contributions
Practice online communication with role plays & exercises

Key Competences
Remote working relationships
Influencing others virtually
Developing a flexible mind-set

Building trust, credibility
and professionalism
Using your voice & image

The Right Programme for You

You are a business professional, and you
have frequent virtual meetings and callswith colleagues. You need to learn how to
become a valued virtual team member andcommunicate effectively.

Managers
Business Professionals

Learn, Practice and Use
Identify the differences, challenges and benefits associated with working remotelyRate yourself on the characteristics of an effective virtual team member
Determine behaviours that foster trust, credibility and professionalism in a virtual world
Use your voice to engage and influence others—virtually
Select the communication modes that match your message
Build relationships with your team members and leaders in a virtual environment
Address cultural differences that can create friction or frustration
Recognize the differences between face-to-face and online meetings & objectives
Ask for feedback and promote collaboration online
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online

3 x 3-hoursessions€1,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/virtual for dates, locations and full programme outline

31

Virtual Business WorldThe Virtual Trainer

Success Strategies for Facilitating Live Online Training
Prepare, develop and deliver highly engaging online learning
experiences
Highlights
Learn and practice using real-world examples and role plays
Manage the mix of time, distance, technology & culture
Identify and understand the keys roles of the designer,
developer, facilitator and producer

Key Competences
Using your voice & energy
Developing online learning
Adapting to technology

Creating engagement
Using online tools
Creating backup plans

The Right Programme for You

You are a trainer with 3-5 year's experience.
You now need to develop your facilitation
Business Professionals
techniques for an online environment. You
want to learn how to develop and deliver
effective and professional online learning.

Learn, Practice and Use
Apply best practices for creating and delivering highly effective, live online learning experiences
Plan and coordinate the crucial “before, during and after” action steps
Employ techniques to create and maintain learner engagement and retention
Use proven voice, energy and questioning techniques as powerful training resources
Capitalize on the best online learning opportunities and help ensure trouble-free sessions
Know what resources to provide learners to manage their learning environment
Choose delivery methods designed to close performance gaps
Practice presenting to a group
Analyze the components of successful course evaluations
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online

PMI Certified

4 x 3-hoursessions

The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€2,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

32

mce.eu/virtual for dates, locations and full programme outline

Time Management

Essentials of Time Management
Boost your productivity, manage your stress, and with themost effective ways to manage your time!
Highlights
Pinpoint the things that make you waste too much of your timeand learn how to avoid them
Learn how to set clear expectations with colleagues, customers
and your boss and avoid frustration

Key Competences
Personal efficiency
Focus and concentration
Multitasking strategies

Time management
Managing priorities
Managing stress

The Right Programme for You

You are a manager working on a lot ofprojects. You need to learn how to shift your Managers
focus from managing time to managing
yourself, and set expectations with your key Business Professionals
stakeholders to avoid frustration and stress.

Learn, Practice and Use
Set and accomplish realistic and achievable goals for your work
Create priorities and establish realistic boundaries
Recognize and deal with your time-wasting actions and tasks
Improve your concentration and efficiency overall
Break indecision and procrastination habits that everyone has
Use technology to help manage your time and results
Create and recharge your positive energy - that is very important for everyone
Shift your focus from managing time to managing yourself
Learn how to use a robust planning process to analyse and review plans
Set clear expectations with colleagues, customers and your boss
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

2 dayssessions
4 x 3-hour€1,995€1,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/time for dates, locations and full programme outline

33

MCE Women's Leadership Centre
Training Programmes List
MCE Women’s Leadership Certificate Programme

35

Leadership Development for Women

36

Women Leading with Impact: Resilience and Strategic Risk-taking

37

Assertiveness Training for Women in Business

38

Executive Presence for Women

39

Women will feel empowered andknow they have the strategic skill
sets to be a confident leader.

For more information please visit

www.mce.eu/wlc

Women in Business

MCE Women's Leadership
Certificate Programme
Build the key leadership skills you need to boost your careerand earn MCE's Women's Leadership Certificate

Highlights
Your leadership style: use a professional assessment framework
to explore your personal leadership style
Convincing & influencing: Learn how to make compellingbusiness cases and ‘sell’ your ideas effectively

Key Competences
Leading with conviction
Leadership styles
Convincing messages

Leadership voices
Strategic execution
Negotiation as a leader

The Right Programme for You
You are a business woman on a leadershipcareer path. You want to improve yourleadership competencies and increase yourimpact and confidence in a sometimes
challenging business world.

Middle Managers
Managers

Learn, Practice and Use

Develop the crucial leadership skills you need to boost your career
Increase your confidence and be comfortable with risk-taking in your role
Find your true, dynamic voice as a leader and shape an authentic leadership message
throughout the organization
Identify yourself, and be identified, as a total, professional manager and leader who brings
value to the company
Learn how to lead with courage and conviction
Become a great negotiator in your leadership role
Learn how to navigate organizational politics
Craft compelling messages that colleagues will support
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Available In-Company

Face-to-Face

Live Online

2 dayssessions
4 x 3-hour€2,995€2,995The programme is available as an InCompany solution for your teams.
More information at mce.eu/inco

Includes free membershipAll participants get free access to
MCE's Women's Leadership Centre
including special offers, networking
events, exclusive content and more.

mce.eu/wlc for dates, locations and full programme outline

35

Women in Business

Leadership Development for WomenGet the key leadership skills you need to boost your career intoday's competitive business world
Highlights
Create your own personal action plan to develop your ideal
leadership network
Understand the 4 key performance zones: Blah, Comfort,
Stretch and Yikes

Key Competences
Assertiveness skills
Leadership styles
Convincing messages

Smart risk taking
Building networks
Managing office politics

The Right Programme for You

You are a woman in an international
management role. You want to boost your Middle Managers
career and get that next promotion. This
programme gives you the skills you need to Managers
strategically use your strengths and abilities
and develop your own leadership style.

Learn, Practice and Use
Overcome overt and hidden biases against women as leaders
Adopt a competitive mindset that leverages your strengths as a woman
Build a wide and strategic network of key stakeholders to support your career
Avoid taking a perfectionist approach to competitive and challenging situations
Recover from losses quickly by learning to take things less personally
Learn to deal with hypercompetitive colleagues with whom you have low trust
Identify your own interpersonal effectiveness profile
Develop a practical approach to taking smart risks
Understand why it is important to develop a resilient mindset
Lead confidently by adapting a collaborative competition mindset
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Available In-Company

Face-to-Face

2 days€2,99536

The programme is available as an InCompany solution for your teams.
More information at mce.eu/inco

Includes free membershipAll participants get free access to
MCE's Women's Leadership Centre
including special offers, networking
events, exclusive content and more.

mce.eu/wlc for dates, locations and full programme outline

Women in Business

Women Leading with Impact
Resilience and Strategic Risk-taking

Get the skills to be more comfortable with strategic risktaking and become a more resilient manager
Highlights
Define and practice the 5 characteristics of resilient leaders
Use the 4-part courage formula to take courageous action
Learn how to use empathetic language in daily conversations
Develop your influencing skills to get things done

Key Competences
Strategic risk taking
Confidence building
Influencing skills

Courageous mindsets
Dealing with negativity
Empathetic skills

The Right Programme for You

You are a woman in an international
management role. You want to boost yourcareer and get that next promotion. This
programme gives you the skills you need to
manage uncertainty, adapt to toughchallenges and influence others.

Middle Managers
Managers

Learn, Practice and Use

Enhance self-awareness and leverage that ability for future challenges
Demonstrate confidence and openness through verbal and non-verbal communication
Identify new strategies to find solutions outside your comfort zone
Reframe uncertainty and work through hesitation to speak up and resolve conflict
Know how you’re coming across to others & adapt to make the most effective impact
Identify the 5 tenets of a resilient, strategic, risk-taking mindset
Use the 4 part courage formula to start taking courageous actions
Utilize the power of perception when influencing others
Learn techniques to handle negative emotions in the face of adversity
Develop your own person actions to manage risk and take better decisions
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Available In-Company

Face-to-Face

2 days€2,295The programme is available as an InCompany solution for your teams.
More information at mce.eu/inco

Includes free membershipAll participants get free access to
MCE's Women's Leadership Centre
including special offers, networking
events, exclusive content and more.

mce.eu/wlc for dates, locations and full programme outline

37

Women in Business

Assertiveness Training for
Women in Business
Get the tools and techniques you need to become more
assertive and sucessful in your management role
Highlights
Assess and identify your own assertiveness style preferences
Get comfortable in your own S.K.I.N - support self-esteem,
know self, initiate dialogue, negate negative self-talk
Explore the 5 step model to express assertive language

Key Competences
Assertiveness skills
Communication skills
Conflict management

Learning to say noStress management
Work-life balance

The Right Programme for You
You are a woman in an international
management role. You want to strengthen
your assertiveness techniques, alleviate
weaknesses, and improve your overall
communication skills.

Middle Managers
Managers

Learn, Practice and Use
Recognize the characteristics of the four key assertiveness styles
Assess your individual assertiveness style and how effective it isDevelop an action plan to overcome at least two of your personal obstacles to assertivenessLearn how to capitalize on the strengths of your leadership style—and minimize weaknesses
Flex your leadership style preference to interact effectively and assertively with others
Incorporate assertiveness techniques into everyday tasks and actions
Learn stress and anger management techniques
Differentiate between verbal and non-verbal communication styles of men and women
Explore the 4 special assertiveness techniques: broken record, fogging, negative assertion andnegative inquiry
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Available In-Company

Face-to-Face

3 days€2,99538

Live Online
sessions
4 x 3-hour€2,295The programme is available as an InCompany solution for your teams.
More information at mce.eu/inco

Includes free membershipAll participants get free access to
MCE's Women's Leadership Centre
including special offers, networking
events, exclusive content and more.

mce.eu/wlc for dates, locations and full programme outline

Women in Business

Executive Presence for Women
Develop your own personal authentic executive presence asa woman in an international management role
Highlights
Understand the key pillars of executive presenceUse story telling as part of your communication strategy
Learn how to recover from verbal and non-verbal slip-ups
and mismanaged emotions to retain executive presence

Key Competences
Executive presence
Communication skills
Story telling skills

Managing emotions
Verbal/non-verbal skills
Confidence skills

The Right Programme for You

You are a woman in a middle or senior
Senior Managers
management role. You want to be seen as acredible leader. This programme gives the key
Managers
skills you need to improve your verbal andnon-verbal executive messages and presence

Learn, Practice and Use
Learn how body language and verbal behaviours affect your image as a leader
Recognize how small changes can improve your ability to be perceived as powerful
Learn how to project confidence in any business situation
Explore and practice the key pillars of executive presence
Learn how to adapt your composure and manage emotions in difficult situations
Identify strategies for dealing with slip-ups and learn how to recover quickly
Avoid being seen as aggressive or pushy by knowing what strategy to take
Develop your own personal authentic expression of executive presence
Assess your own current executive image and keep what is working wellPractice all these new skills in a safe environment with lots of relevant feedback
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Available In-Company

Face-to-Face

2 days€2,995The programme is available as an InCompany solution for your teams.
More information at mce.eu/inco

Includes free membershipAll participants get free access to
MCE's Women's Leadership Centre
including special offers, networking
events, exclusive content and more.

mce.eu/wlc for dates, locations and full programme outline

39

Leading Others:
Training Programmes List
New Management Skills
Essentials of Management

People Management Skills
Successfully Managing People
Managing Hybrid TeamsManaging People in an International Environment

41
42
43
44

Leadership Skills
Preparing for Leadership
Developing Executive Leadership
The Voice of Leadership
Leading in a VUCA World
Leading with Emotional Intelligence
Leading Virtual Teams
Agile Leadership
Strategic Leadership for Senior Managers
Advanced Leadership Programme

Change Management

Change Management Workshop for Senior Executives

46
47
48
49
50
51
52
53
54

55

Diversity & Inclusion
Finding Common Ground
Diversity & Inclusion
Developing a Culture of Respect
Leadership Strategies for Creating a Respectful Workplace
Leading in a Diverse and Inclusive Culture

56
57
58
59
60

Agility, Innovation and Change
Strategic Agility and Resilience
Managing Chaos
Leading Disruptive Change and Innovation
Innovation in a VUCA World

61
62
63
64

Coaching Skills
Coaching from a Distance65

New Managers Skills

Essentials of Management
For New Managers

Bestseller

Get the key skills you need to manage and motivate, todelegate and to become a great all-round manager

Highlights
This programme is practical, hands-on and business focused.
You learn by using role plays, exercises and tips.
Learn how to use clear goal setting and professional feedback
to manage your team on a daily basis

Key Competences
Becoming a great manager
Delegation strategies
Coaching skills

Communication skills
Motivating your team
Performance management

The Right Programme for You

You are a manager with up to 3 years
experience and you have a team of 3 ormore people. You need to improve yourmanagement skills and become a great allround manager.

New Managers

Learn, Practice and Use

Understand your management roles and responsibilities
Improve communication with your team & set expectations for you and your direct reports
Adapt your management style to meet the needs of individual team members
Communicate organizational goals that get results
Apply delegation strategies to increase productivity and motivation
Use effective coaching techniques to maximize your team’s performance
Recognize different types of work conversations
Define the goals of performance management
Understanding and using the conversational triangle in your management role
Practice delegation discussion in role plays
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

PMI Certified

2 days4 x 3-hoursessions

The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€1,995€1,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/newmanagers for dates, locations and full programme outline

41

People Management Skills

Successfully Managing People
Bestseller

Get the key skills to motivate teams, grow your emotional
intelligence, delegate & manage conflict professionally
Highlights
Determine your own personal style profile and gain insights
into the strengths and limitations of your profile
Identify and build on the strengths of your team's culture
Develop a specific personal plan for applying what you learn

Key Competences
Motivation, delegation andgiving feedback
Managing conflicts

People management skills
Emotional intelligence
Ethical leadership

The Right Programme for You

You are a manager with 3+ years
experience. You need to learn how toManagers
motivate, give feedback and manage
conflicts. This programme gives you the key
people management skills you need today.

Learn, Practice and Use
Motivate every member of your team—even if they are very different
Adjust your management and personal style to the needs of different situations
Resolve conflict more effectively in a wide variety of situations
Get more done by using the best delegation techniques for each situation
Turn difficult people and poor performers into team players
Win the cooperation and trust from people in your organization
Increase your confidence, management skills, and personal and professional satisfaction inyour job by managing people successfully
Use positive and corrective feedback to turn problem employees around and maximize
productivity
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

PMI Certified

3 dayssessions
4 x 3-hour

The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€2,995€2,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

42

mce.eu/management for dates, locations and full programme outline

People Management Skills

Managing Hybrid Teams
Learn how to manage your team members in the office andremotely by setting common goals and expectations
Highlights
Learn how to use best practice communication skills for
managing a team remotely and in the office at the same time
Get the latest tips for cross-cultural management andcommunication in hybrid teams

Key Competences
Managing remote teams
Listening skills online
Building remote relationships

Driving high performance
Reducing stress levels
Adapting to personalities

The Right Programme for You

You are a manager of a hybrid team, i.e.
some staff members in an office and others
working remotely. You want to create andset expectations that are equally effective
for both groups.

Managers

Learn, Practice and Use

Discover the characteristics, challenges and perceived value of hybrid teams
Ensure the strong and engaged presence of both in-person and online team members
Recognize different aspects and implications of communication between in-person and online
team members
Create a strong message to influence others on the team
Assess team member communication in the absence of visual cues (i.e., body language and facial
expressions)
Apply best practices for communicating in both types of work situations
Overcome your biases and preconceptions about both types of work situations
Adopt and practicing new behaviours that will work to your advantage
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

1 day
€995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/management for dates, locations and full programme outline

43

People Management Skills

Managing People in an
International Environment
Multicultural teams add great value to organizations, but theyneed great managers to make the most of everyone's talents
Highlights
Take the DISC© online self assessment to understand yourcurrent and preferred management styles
This programme uses lots of group work and team building
exercises to help you learn and practice effectively with peers

Key Competences
Setting team objectives
Performance management
Delegation & motivation

Coaching techniques
People management skills
Onbarding and retention

The Right Programme for You

You are a manager in an internationalorganization or company with 3+ years’
experience. You manage a multicultural
team and want to make the most of
everyone's experience and talents.

Managers

Learn, Practice and Use

Build a high performance international team
Adapt your management style to the cultural diversity of your team
Recognize the positive benefits for your organization of different cultures
Use effective delegation techniques to adjust to cultural differences
Set goals in an international environment and make sure all your team members are aligned
around the overall goal of your teamConduct effective performance reviews taking backgrounds into consideration
Understand coaching processes and use new techniques to coach people in your team
Learn about current workplace trends
Interview new international candidates for your organization
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

PMI Certified

4 daysThe programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€4,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

44

mce.eu/management for dates, locations and full programme outline

In-Company
Training
Develop your people and build strong teams todeal with change.

Our tailor-made training solutions equip the people in yourorganization with the skills and knowledge they need to implement
yourstrategy, move faster in changing environments and succeed
in today's volatile, Uncertain, Complex and Ambiguous (VUCA)
business world.

For more information please visit mce.eu/corporate_solutions
45

Leadership Skills

Preparing for Leadership
Step into a new leadership role by discovering your uniqueleadership style to build a productive and motivated teamHighlights
Discover your own personal leadership style and learn to adapt
your style to the needs of others
Learn and use methods to plan for the first day, week, monthand year of your new leadership role

Key Competences
Motivating your teamBecoming a great leader
Planning your role as a leader

Building relationships
Managing organizational
politics

The Right Programme for You

You are a manager who is moving into a
new leadership role. You need to develop
key leadership skills and develop your own
unique leadership style. This programme
prepares you for this new role.

Managers

Learn, Practice and Use
Understand what a leader is…and is not
Discover your own unique leadership style and project a more dynamic image
Determine which leadership attributes you already possess
Apply lessons learned through leadership training to take on your first leadership position withgreater confidence
Get noticed by learning how to look and talk like a leader
Find out what people expect and respect in a leader
Apply lessons learned through leadership training to refine your skills in gaining and using
power and influence positively
Learn how to motivate a team, including “difficult people”
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

PMI Certified

2 dayssessions
3 x 3-hour

The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€2,595€2,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

46

mce.eu/management for dates, locations and full programme outline

Leadership Skills

Developing Executive Leadership
Bestseller

Get the executive leadership skills you need to drive yourteam's performance and boost your own career

Highlights
Develop your own personal leadership style and master thecompetences of effective executive leadership
Do a self assessment and evaluate the relationships between
your leadership challenges and your assessment results

Key Competences
Executive leadership
Coaching, communicationand people management

Decision-making
Business strategy processes
Inspiring your team

The Right Programme for You
You are a manager or executive who leads
others who have management
responsibilities. You need to develop yourdecision-making, leadership andmotivational skills.

Senior Managers
Managers

Learn, Practice and Use
Identify and begin to address your leadership challenges
Analyse the results of your self-assessment strengths and development needs
Relate the components of strategic leadership to your organization
Assess your emotional intelligence and its impact on your leadership potential
Understand and apply the concepts of strategic leadership
Coach employees toward improved performance
Discover your personal values and ethics and their influence on your leadership
Identify and apply practices that influence motivation and engagement
Assess the culture of your organization
Create a personal development plan to bolster your executive performance
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

3 dayssessions
4 x 3-hour€3,795€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline

47

Leadership Skills

The Voice of Leadership

How Leaders Inspire, Influence and Achieve Results
Learn how to get buy-in, gain trust and inspire loyalty bycommunicating as a leader
Highlights
Assess your current leadership communication style against thefive key traits of effective executive communication
Find your own leadership voice using assessment, role plays,
exercises and feedback

Key Competences
Building buy-in, trust & loyalty
Motivating and inspiring
Communication skills

Managing stress & anxiety
Coaching & mentoring
Creating a leadership style

The Right Programme for You

You are an experienced manager or
executive. You want to move yourleadership skills to the next level byfocussing on your leadership voice, yourmessaging and your personal style.

Senior Managers
Managers

Learn, Practice and Use
Improve your leadership communication skills
Build greater buy-in, trust and loyalty from your teams
Demonstrate grace under fire and defuse tension
Overcome resistance to change
Motivate followers and inspire them to action across the organization
Rally support in difficult situations
Learn how to coach, counsel and mentor for improved performance
Manage conflict and hostile disputes professionally
Generate presence and charisma that command professional respect
Use a matrix to plan your leadership messages
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

PMI Certified

3 dayssessions
4 x 3-hour

The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€3,795€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

48

mce.eu/leadership for dates, locations and full programme outline

Leadership Skills

Leading in a VUCA World
Get the leadership skills you need to lead your company
through disruption and change
Highlights
Learn 7 new "work hacks" used by some of the most successfulcompanies in the world
Use the 4 NOPA principles as a roadmap for the transformation
process in your company

Key Competences
Leadership in a VUCA world
Change management
Persuasion and influence

Developing employer
branding today
Integrating digital thinking

The Right Programme for You

You are a leader who needs to change yourorganization's culture to become more
dynamic, flexible, agile and resilient. You
need to develop your leadership skills todrive your company through this change.

Senior Managers

Learn, Practice and Use
Learn 7 new "work hacks“ used by the some of the most successful companies in the world
Get your organization in shape to navigate during turbulent times and disruptive change
Get a free tool for facilitating and capturing the intelligence of your entire organization
Build a plan and practice techniques to gain buy-in for change
Lead and motivate others towards an agile mindset
Experience 'live' how swarm intelligence really works
Use the NOPA leadership techniques - Networking, Openness, Participation & Agility
Integrate the benefits of the digital world to manage your transformation process
Understand why most traditional leadership styles fail to work in the VUCA world
Learn how employer branding has become both difficult and essential in today's world
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline

49

Leadership Skills

Leading with Emotional Intelligence
Lead powerfully with presence & impact and make emotional
intelligence a key part of your leadership competences

Highlights
Assess your own personal credibility quotient and learn how to
influence others with authenticity
Identify your own emotionally intelligent leadershipcommunication strategies for today and tomorrow

Key Competences
Emotional intelligence (EI)
Change management
EI listening skills for leaders

Leadership authenticity
Developing Empathy
EI communication strategies

The Right Programme for You

You are a manager or leader with 5+ years’
experience. You want to create a healthy,
productive workplace and organizational
culture by improving your overall
effectiveness through EI.

Senior Managers
Managers

Learn, Practice and Use
Lead powerfully with presence and impact
Gain valuable emotional insights and awareness to inspire and maintain productive relationships
across the organization
Manage and adapt emotional behaviours that expand your sphere of credibility and influence
Utilize empathy to promote strong internal and external relationships
Apply collaborative, inclusive and creative communication practices
Harness emotionally intelligent motivational skills to achieve the best team results
Use emotionally intelligent mindfulness practices when team members experience stress
Create an emotionally intelligent inspiration plan
Apply empathy during the coaching process
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

50

Live Online

3 days4 x 3-hoursessions€3,495€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline

Leadership Skills

Leading Virtual Teams
Get the virtual leadership skills you need to inspire andmotivate your remote or international teamHighlights
Define what it takes to lead a virtual team and identify your own
personal virtual challenges
Learn how to apply techniques for frequent, authentic, andtransparent leadership communications

Key Competences
Virtual leadership
Online communication
Creating trust & engagement

Managing multicultural teams
Managing conflict online
Performance management

The Right Programme for You
You are a manager with team members in
Senior Managers
other countries or simply operating fromhome offices. You need to learn how toManagers
maximize synergies and productivity of yourinternational or remote team.

Learn, Practice and Use

Develop your virtual leadership presenceStrengthen team networks for improved performance
Create trust and engagement in a virtual environment
Select the appropriate technology for specific types of tasks
Take decisive action to manage conflict when it is online
Leverage generational, cultural and geographical differences to create positive team impact
Build a solid foundation to coach and provide feedback virtuallyPlan and facilitate a successful virtual meeting
Learn how to manage performance from a distance
Understand the role of trust in different trypes of virtual and remote teams
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

2 days3 x 3-hoursessions€2,595€2,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline

51

Leadership Skills

Agile Leadership
Get started with agile leadership tools to help you manage yourwork, your teams and your organization
Highlights
Get hands-on exercises that will help you in implementing
agility in your organization or teamCreate a concrete plan to start transforming your organization
into an agile organization

Key Competences
Adapting an agility mindset
Agile leadership skills
Communication skills

Management skills 3.0
Getting commitment
Change management

The Right Programme for You

You are a manager, and you want tosupport or lead agile transformation in yourorganization. This programme gives you the Managers
skills and knowledge to drive these
initiatives forward.

Learn, Practice and Use

Understand the opportunities of transforming your company into an agile organization
Learn the agile fundamentals that every manager needs
Understand how your organization can become more agile
Know the competencies that characterize agile leaders
Create a list of actions to transform your company into an agile organization
Learn all about Management 3.0
Do an agile assessment to understand where you are today
Get hands-on exercises that help you learn how to be agile
Understand why being agile is not just fashionable but it necessary for your company to survive
and thrive in the next years
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

1 day€1,29552

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline

Leadership Skills

Strategic Leadership for Senior Managers
Bestseller

Develop key leadership skills to align your people around yourvision and implement your strategy successfully
Highlights
Use the MCE Leadership for Strategy implementation model toassess the implications of your Customer Value Proposition
Create a clear and rigorous strategy implementation plan using
the Strategy House Model

Key Competences
Strategic change management
Strategy implementation
Developing leadership styles

Implementing your CVP
Risk management
Managing complexity

The Right Programme for You

You are a senior manager or executive. You
lead change and strategy implementation in
Senior Managers
your company. You need to align multiple
levels, divisions and locations to achieve
strategic goals and objectives.

Learn, Practice and Use

Lead strategy implementation and change in your area
Have a plan for aligning your company or division to deliver on your customer value proposition
Get your people’s understanding and buy-in so that they can see where they can contribute
Assemble and develop the people with the skills & behaviours that move the strategy along
Set meaningful KPIs and cascade goals to keep everyone focused on the strategy
Streamline processes and structures to better enable your people to implement strategy
Create a clear strategy implementation plan using the "the Strategy House"
Segment your stakeholders and tailor your strategy communication
Use the Net Promoter Score to measure customer loyalty
Manage multiple projects and understand risk management
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

4 days€4,750Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline

53

Leadership Skills

Advanced Leadership ProgrammeBestseller

Raise your self-awareness, coach employees confidently &become an inspiring and motivational leader
Highlights
Receive 1-to-1 coaching during the programme to identify yourpersonal leadership strengths and your development areas
Build your own Leadership brand and define your futurelearning and development plan after the programme

Key Competences
Self-awareness as a leader
Emotional intelligence
Providing feedback

Decision-making as a leader
Balancing work and life
Working in partnership

The Right Programme for You

You are a manager of managers with 3+
years experience at this level. You want toSenior Managers
learn how to face new executive
management challenges and build your own
Leadership Brand.

Learn, Practice and Use

Increase your own self-awareness as a leader today
Measure your impact on others and their morale
Give and receive feedback on an executive level
Lead and adapt to change in a complex world
Handle pressure and challenging situations with ease
Coach others managers and senior professionals
Adjust and enhance your ‘work-life balance’ using a Mind-Body-Spirit technique
Work collectively to achieve results for the organization
Build your own leadership approach with help from a personal coach 1-to-1
Take away a concise development plan for your future role
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

PMI Certified

4 daysThe programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€5,250Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

54

mce.eu/leadership for dates, locations and full programme outline

Change Management

Change Management Workshop for Senior
Executives Where to Start and What to Change
Use a practical model and approach to drive successful change
and transformation in your organization
Highlights
3 weeks after the programme, you have a 1 hour privatecoaching session to ensure you can implement your strategy
Access your individual data about your own company fromsurveys you complete in module one

Key Competences
Change management
Strategic analytics
Using data to drive change

Leadership for change
Strategic goal setting
Analytical thinking

The Right Programme for You
You are a business unit lead, division head,senior manager or executive. You want a
simple, but comprehensive approach for
implementing change in your area orcompany.

Senior Managers

Learn, Practice and Use

Understand a model and approach to successful change and transformation
Use a method for assessing the level of alignment between a company's culture and its
strategic goals
Understand the need to use your own company's unique behaviours and culture in creating aplan for change
Analyse data of a company's operating culture
Practise using the model by applying it to a “live” case study
Create an action plan for change
Understand how to apply the model and approach to your own company
Apply the approach to a "live" case study
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€3,450Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/leadership for dates, locations and full programme outline

55

Diversity & Inclusion

Finding Common Ground

How to Overcome Unconscious Bias
Identify and overcome unconscious bias to advance realinclusiveness in your organization
Highlights
You will focus on the 3 key steps of defining, understanding
and overcoming bias in your organization as a way forward
Learn how to become an ally and modify the way you
communicate to promote inclusivity

Key Competences
Defining unconscious bias
Identifying unconscious,
complicit and implicit bias

Avoiding & overcoming bias
Use communication
techniques

The Right Programme for You

You are a business professional and need to Senior Managers
be aware of unconscious bias and its
Managers
New Managers
negative impact. You want to implement
simple strategies to overcome it and work
Business Professionals
toward a more inclusive environment.

Learn, Practice and Use
Define unconscious bias and its implications for your people
Differentiate between unconscious, complicit and implicit bias
Develop practical strategies to avoid and overcome bias
Use communication techniques to be seen as an ally
Recognize how bias affects all of our interactions with others
Differentiate between unconscious bias and stereotypes
Define types of allies and their importance in today's business world
Learning to overcome generalizations about "them"
Identify micro-messaging and non-verbal body language that reflect unconscious bias
Become a more inclusive manager or leader
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

1 day
€995

56

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/diversity for dates, locations and full programme outline

Diversity & Inclusion

Diversity & Inclusion

Building and Leading an Inclusive Workplace
Build the right skills to lead and foster diversity and inclusion inyour organization
Highlights
Use role plays to simulate real business situations andinteractions to develop your own inclusive leadership skills
Receive direct feedback to incorporate into your inclusive
leadership development plan

Key Competences
Promoting real diversity &inclusion strategies
Managing inclusive meetings

Understanding bias
Being an inclusive leader
Creating an inclusive vision

The Right Programme for You
You are an HR professional, senior manager
Senior Managers
or executive, and you are responsible fordriving diversity and inclusion initiatives inManagers
your organization.

Learn, Practice and Use

Understand why diversity and inclusion is important and beneficial for your organization
Reflect on the multidimensional, multicultural aspects of individual identity today
Understand the relationship between emotional intelligence and diversity
Identify intercultural leaders' challenges
Enhance your abilities to hold and participate in meetings that are inclusive
Take ownership of helping to create and manage a culture of respect, civility and trust
Build an inclusive leader action plan
Identify characteristics of debate, discussion and dialogue in an inclusive workplace
Put into practice what you have learnt as soon as you get back to the office
Use a model to hold difficult conversations in your organization
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/diversity for dates, locations and full programme outline

57

Diversity & Inclusion

Developing a Culture of Respect

How to Cultivate a Harassment-Free Organization
Implement corporate standards to ensure you have arespectful and productive workplace for all
Highlights
Learn key strategies to ensure your workplace stays
harassment -free and respectful for all your employees
Identify the cues and signs that may indicate harassment inyour organization and learn what to do about it

Key Competences
Recognizing cultural cues
Defining your management
responsibilities in this area

Implementing policies toavoid harassment
Creating trust

The Right Programme for You

You are a manager or leader and want tocreate a harassment-free organization. You Senior Managers
have policies and training in place, but it
doesn't always work. This programme gives Managers
you all the skills to make it happen.

Learn, Practice and Use
Identify disrespectful practices and sexual harassment in the workplace
Recognize cultural cues that may indicate there’s a problem in your organization
Define management responsibilities in creating a culture of respect and civility
Effectively administer policies that address core issues quickly and efficiently
Construct steps to prevent occurrences of harassment and incivility
Describe what the culture of harassment looks like
Differentiate between gossip, rumours and the truth
Build a climate of trust in the organization
Develop a culture of respect in day-to-day interactions
Establish a plan to ensure the organization stays on track and harassment free
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,29558

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/diversity for dates, locations and full programme outline

Diversity & Inclusion

Leadership Strategies for Creatinga Respectful Workplace
Build and support a more positive and productive workplace
climate for all your employees
Highlights
Start by assessing your own strengths and areas for
improvement in establishing your respectful workplace
Create your own action plan for implementing strategies tosupport respect in your organization

Key Competences
Dealing with disrespect
Coaching strategies forsenior executives

Creating a respectful climate
Understanding behaviours
Dealing with bullying

The Right Programme for You

You are a senior manager, director, vicepresident, division head or HR professional.
You want to ensure that your organization's
workplace is respectful and positive. Get
the skills you need to make this happen.

Senior Managers

Learn, Practice and Use

Recognize disrespect in the workplace and the impact on productivity
List the components of a respectful workplace and see if your organization fits
Reduce the likelihood that smaller issues escalate into larger confrontations
Use appropriate tools to deal with rudeness, incivility and harassment between colleagues
Be better equipped to coach staff to deal with offenders and disrespectful situations
Use coaching strategies to initiate a more respectful climate in your organization
Help reduce time away from work, worker’s compensation claims and health insurance costs
Describe how a leader's actions foster a respectful workplace culture
Assess your own strengths & areas for improvement in establishing a respectful workplace
Differentiate between disrespect and bullying and act accordingly
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,495

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/diversity for dates, locations and full programme outline

59Diversity & Inclusion

Leading in a Diverse and Inclusive Culture
Get deeper insights into yourself, your team, and the benefitsof diversity & inclusion at all levels of your organization
Highlights
Develop your own personal vision to apply your D&I learning toembrace diversity & support an inclusive company
Identify your ideal network to accomplish your D&I goals
Understand the benefits of D&I for your organization

Key Competences
Defining D&I
Communicating inclusively
Leading a multicultural team

Having difficult conversations
Recognizing micro-inequities
Managing inclusive meetings

The Right Programme for You

You are a senior manager, director, vicepresident, division head or HR professional.
You know a diverse team can deliver
exceptional results, but you need the skills
and tools to make it happen.

Senior Managers

Learn, Practice and Use
Recognize the issues and value of D&I at the personal, team, and organizational levels
Become a more inclusive leader by recognizing strengths and growth opportunities for yourself
and for others
Communicate effectively and inclusively in a diverse environment
Articulate how operating from biases impacts innovation, productivity, and engagement
Analyse diversity and cultural competencies in the context of talent management
Harness the power of differences to boost team performance and collaboration
Manage disagreements, misunderstandings, and conflict professionally
Understand the impact of culture on the way we communicate, build relationships and lead
teams
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,29560

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/diversity for dates, locations and full programme outline

Agility, Innovation & Change

Strategic Agility and Resilience
Winning Strategies for Leaders

Learn techniques & processes to foresee market changes, grab
new business opportunities, and adapt to changing markets
Highlights
Use the SEAL model to build your agility and resilience strategy
Learn how to adapt your processes and structure around new
business models and situations
Use a toolkit to manage change

Key Competences
Becoming agile & resilient
Creating flexible processes
Change management

Inspiring behavioural change
Exploring new opportunities
Leading & motivating others

The Right Programme for You

You are a senior executive. You areresponsible for changing your organization.
You need your company's culture to
become more dynamic, flexible, agile andresilient.

Senior Managers

Learn, Practice and Use

Explore the practices of the most agile and resilient organizations
Get your organization in shape to navigate turbulent times and disruptive change
Develop a capacity for foresight – anticipating change
Get tools for exploring market opportunities
Build a plan and practice techniques to gain buy-in from colleagues for changes
Lead and motivate others toward agile and resilient mindsets and behaviours
Develop your personal agility and resilience skills
Practice your agility skills with an interactive case study
Scan the macro and marketing environment for trends and patterns
Understand why agility and resilience are a strategic benefit
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/diversity for dates, locations and full programme outline

61

Agility, Innovation & ChangeManaging Chaos

Tools to Set Priorities and Make Decisions Under Pressure
Set priorities and learn to manage and leverage chaos in yourworkplaceHighlights
Gain hands-on experience applying tools to set priorities andadjust to changing demands
Practice techniques for analysing and resolving problems andlearn to strategically communicate your solutions

Key Competences
Priority setting skills
Time management
Decision-making skills

Creativity skills
Managing interruptions
Influencing skills

The Right Programme for You

You are a business professional who faces
expanding workloads, shifting priorities,
Managers
complex organizational dynamics,
Business
Professionals
New Managers
organizational restructuring and increased
uncertainty. Get the skills you need to cope.

Learn, Practice and Use
Identify positive outcomes from chaotic environments
Clarify and leverage or eliminate chaos within your control
Set priorities for all your activities in a changing environment
Focus and act decisively when priorities shift
Use tools to problem-solve and select the best course of action
Manage interruptions and conflicts with greater ease and flexibility
Communicate your needs strategically
Leverage resources to help you tackle challenging situations
Generate creative solutions to chaotic problems
Create a daily action plan to stay focused
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

PMI Certified

2 days4 x 3-hoursessions

The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi€2,295€2,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

62

mce.eu/agility for dates, locations and full programme outline

Agility, Innovation & Change

Leading Disruptive Change and Innovation

Your Plan for Breakthrough Growth

Develop a disruptive innovation strategy and change yourorganization's mindset from "what is" to "what if"
Highlights
Learn how to create your own "Ripe for Disruption" checklist
Build your own effective disruptive innovation action plan
Experience "disruption wars" through an interactive simulation
Grow your own disruptive thinking skills through role plays

Key Competences
Disruptive thinking
Innovative leadership skills
Change management

Disruptive leadership skills
Managing resistance
Adapting a new mindset

The Right Programme for You

You are a manager or senior manager who
is responsible for choosing and executing an Senior Managers
organizational or divisional strategy. You
Managers
New Managers
now need to implement innovative anddisruptive strategies.

Learn, Practice and Use

Develop and apply a curious, “what if” mindset—the ability to think “futuristically”
Embrace and implement rapid changes in your organization
Identify and respond to both threats and opportunities for innovative disruption
Understand and assess disruption from the point of view of those being disrupted
Develop inner courage and willingness to face disruption
Acquire strategies to overcome organizational stagnation and blocking
Enable a consistent flow of ideas into your innovation pipeline
Lead your organization to positive change management going forward
Scan the environment for trends, opportunities and threats
Apply tools for identifying and building agile responses
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/agility for dates, locations and full programme outline

63

Agility, Innovation & Change

Innovation in a VUCA World
Develop and promote a disruptive mindset in your organizationthat supports innovation and sustainable growthHighlights
You will learn how to use Blue Ocean strategies in your role
Use the Stage-Gate process for the long term innovation
Implement the 8 functions of innovation leadership
Practice innovation tools, frameworks and methods

Key Competences
Driving innovation projects
Change management
Design thinking

Risk management
Innovation project
management strategies

The Right Programme for You

You are a senior manager with 5+ years
experience leading teams. You lead yourorganization’s innovation challenges, andyou want to get an innovation toolkit todrive new initiatives and projects.

Senior Managers

Learn, Practice and Use
Take advantage of the ideas and concepts of most innovative companies in the world
Master a range of innovation leadership competencies
Understand how leaders in an organization can make or break innovation
Learn how to create an innovative culture for your organization
Be able to remove critical barriers to innovation and get the organization’s buy-in on
innovation projects
Develop innovative thinking, planning and implementation skills
Deep-dive into innovation methodologies and frameworks that work
Benefit from immediate feedback to help deliver on your innovation challenges
Know how to benefit from the multiple innovation resources - both internal and external
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€3,79564

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/agility for dates, locations and full programme outline

Coaching

Coaching from a Distance

Developing Your Team When You Can't Be Face-to-Face
Learn, practice and use the right tools and techniques to coachyour remote teamHighlights
Assess your own strengths and weaknesses as a virtual coach
Use the DISC® Profile to plan developmental coaching
Implement the virtual coaching model to plan a virtual coachingsession that really works

Key Competences
Remote coaching skills
Active listening skills
Using probing questions

Adapting your coaching style
Emotional intelligence
Managing a virtual team

The Right Programme for You

You are a manager, team leader, senior
manager or project manager. Your team isinternational and geographically dispersed.
You want to learn how to coach themeffectively from a distance.

Senior Managers
Managers
New Managers

Learn, Practice and Use

Diagnose the specific kind of coaching that the business situation requires
Provide coaching that supports development, career planning & performance management
Develop critical listening skills—to “hear between the lines”
Make the right connections to foster cohesion and teamwork
Compensate for lack of “face time” and visual cues
Learn how positive psychology and emotional intelligence impact virtual employees
Get ready to assess your own strengths and weaknesses as a remote coach
Adapt your coaching style to different business situations
Implement the Virtual Coaching Model with your teamGather data to support your coaching initiatives
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online

4 x 3-hoursessions€2,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/coaching for dates, locations and full programme outline

65

Leading Business:
Training Programmes List
Mini MBAMCE Mini MBA

67

Mini MBA for the Pharmaceutical and Biotech Industries

Finance and Controlling
Essentials of Business Finance: For Non-Financial Managers

87

68

Essentials of Cost Accounting

88

Mini MBA for the Medical Devices Industry

69

Essentials of Purchasing for the New Buyer

89

Mini MBA for the Chemical Industry

70

The Strategic Controller: Adding Value to Your Organization 90

Mini MBA for the Mining Industry

71

Financial Excellence: Create Value in Your Organization

Mini MBA for the Oil & Gas Industry

72

Certification

AMA Certified Professional in Management® Exam Prep Course 74
AMA Certified Professional in Management® Exam Prep Express 75

HR and Talent Management
Talent Management Goes Agile

76

Business Strategy & Planning
Essentials of Strategic Planning

77

Business Strategy & Planning for Managers

78

91

Marketing
Essentials of Marketing

93

Essentials of Digital Marketing: for Non-Digital Marketeers

94

Essentials of Product Management95

B2B Marketing Strategy

96

Sales
Essentials of Selling: for New Salespeople

97

Key Account Management in B2B Markets

98

Essentials of Sales Management

99

Customer Service
Customer Service Excellence

Project Management

100

Essentials of Project Management for Non-Project Managers 79
Improving Your Project Management Skills

80

Project Management Excellence

81

Agile Project Management

82

Digital Transformation
An introduction to Business Transformation and Digital Strategies

83

Business Strategies in New Digital Times

84

Customer Experience in New Digital Times
Value Propositions in New Digital Times

85
86

Executive Assistants
The Professional Executive Assistant

101

Partnering with Your Boss

102

Communication and Influence for Executive Assistants

103

Management Skills for Administrative Professionals

104

Mini MBAMCE Mini MBA
Bestseller

Get equipped with the practical, operational and managerial
skills you need to become a great manager & boost your career
Highlights
Get the essentials of a Mini MBA in just 5 days
Make real business decisions with the online Business
Simulation used throughout the programme
5 intensive days working in teams and individually

Key Competences
Leadership skills
Strategy execution
Business finance skills

Supply chain management
Marketing & sales skills
Change management

The Right Programme for You
You are an engineer, specialist, scientist or
technical professional and you have a new
management role. This programme gives
you the key skills you need to become agreat manager and boost your career.

Managers
New Managers

Learn, Practice and Use
Understand how a company really works with a multi-functional overview of business and key
leadership competences you need in your role
Develop strategic thinking, planning and execution skills at a divisional or functional level, using
the right tools and frameworks
Influence, enable and deliver wider organizational strategies
Make better business decisions and improve your contribution to the business
Be able to analyse the business environment and translate changes into competitive strategies
for sustainable growth
Support strategic goals from top management and be able to translate them for your area andimplement them more efficiently
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

5 days€3,995

Live Online
sessions
12 x 3-hour€3,995

PMI Certified
The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/mba for dates, locations and full programme outline

67

Mini MBA

Mini MBA for the Pharmaceuticaland Biotech Industries
Understand how the pharma industry works today and develop
the key management skills you need to boost your career
Highlights
Develop your key pharma management skills in strategy,
customer value, change management, marketing & finance
Use case studies, role plays & group exercises to practicewhat you learn in this best-selling programme

Key Competences
Strategic leadershipMarketing excellenceBusiness finance skills

Building value propositions
Change management
Market access & economics

The Right Programme for You

You are an engineer, scientist or specialist
and you have a new management role in the Managers
pharma industry. This programme gives you
New Managers
the key skills you need to become a greatmanager and boost your career.

Learn, Practice and Use
Translate changes in the healthcare environment into competitive strategies for sustainablegrowth in your department, division or company
Understand the key pharma business areas and their role in your company's value chain
Get a full understanding of crucial financial and strategic issues in pharma
Support & implement strategic goals from top management and boost your own career
Align & focus your team or group on your company's customer value propositions
Explore new business models in Pharma and what they mean for you
Apply design thinking to customer-centric strategies
Explore competitive analysis, vision, resource allocation & priorities in your strategy
Learn how market access & medical affairs are part of your customer value proposition
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

5 days€4,295

68

Live Online
sessions
12 x 3-hour€4,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/mba for dates, locations and full programme outline

Mini MBA

Mini MBA for the Medical Devices Industry
Get the key skills you need to move into a commercial ormanagement position in the Medical Devices Industry
Highlights
Focus on your strategy and strategy implementation by using
the "Strategy House" model
Learn hot to manage and control the product life cycle
Recruit, develop, coach and retain key members of your team

Key Competences
Strategic leadershipManaging people
Marketing in MedTech

Supply chain management
Business finance skills
Sales in MedTech

The Right Programme for You

You are a manager in the MedTech industry
Managers
with 5+ years experience in a commercial,technical, scientific or clinical function. You
New Managers
want to develop your skills and boost yourcareer in MedTech.

Learn, Practice and Use

Understand the challenges of leaders in the MedTech Industry
Motivate your team to implement your strategy
Think of the product life cycle in terms of competition and profit
Learn how to collect customer feedback to create 'Customer Value Propositions'
Understand financial concepts to make better financial decisions
Get an overview of the supply chain process in the MedTech Industry
Learn what upstream marketing means for MedTech
Build your own "Strategy House" for strategy execution
Investigate your style as a leader
Deal with clinical and regulatory procedures (FDA, CE, GDPR, HIPAA etc.)
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

5 days€4,295

Live Online
sessions
12 x 3-hour€4,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/mba for dates, locations and full programme outline

69

Mini MBA

Mini MBA for the Chemical Industry
Get the key skills you need to move into a new commercial ormanagement role in the Chemical Industry
Highlights
Get the essential business finance skills you need for yourrole in the Chemical Industry
Focus on operational excellence as part of your strategy
Develop your leadership skills to drive the strategy forward

Key Competences
Strategic leadershipManaging people
Financial management

Operational excellence
Customer centricity & sales
Procurement & logistics

The Right Programme for You
You have been working in the Chemicalindustry for 5+ years. You have an engineering, Managers
technical, scientific or specific role and are
New Managers
moving into a commercial or management
position. This is the ideal programme for you.

Learn, Practice and Use
Understand how the different parts of the chemical business come together and what role
you can play in the organization
Translate the changes in the chemical industrial environment into more competitive strategies
for sustainable growth
Develop insights into how managers in the chemical industry can effectively lead people andalign teams to implement the new strategy
Become an active contributor in this change process for your own company
Gain more insight in how to develop a sharper strategy definition
Understand the importance of the financial aspects in your company
Develop the best management methods and tools for your current and future career
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

5 days€4,29570

Live Online
sessions
12 x 3-hour€4,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/mba for dates, locations and full programme outline

Mini MBA

Mini MBA for the Mining Industry
Get the key business skills you need for your management rolein the Mining Industry
Highlights
Understand the mining industry and the strategies of key
international mining companies
Use Blue Ocean Thinking to explore new ideas and strategies
Learn how to make better financial and investment decisions

Key Competences
Strategic leadership
Competitive strategies
Operational excellenceInternational finance
Strategy roadmapping
Managerial economics

The Right Programme for You

You have been working in the mining
Managers
industry for 5+ years. You have anengineering, technical, scientific or specific
New Managers
role and are moving into a commercial ormanagement position.

Learn, Practice and Use
Understand how a mining company works with a multi-functional overview of the businessand the key leadership competences you need
Develop strategic thinking, planning & execution skills using the right tools & frameworks
Make better business decisions and improve your contribution to the business
Be able to assess the business environment and translate changes into competitive
strategies for sustainable growth
Support strategic goals from top management and be able to translate them for your area
and implement them more efficiently
Better implement strategy through the people in your team and different departments withnew management and leadership skills.
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

5 days€4,295

Live Online
sessions
12 x 3-hour€4,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/mba for dates, locations and full programme outline

71

Mini MBA

Mini MBA for the Oil and Gas Industry
Develop the key business skills you need to become a great allround manager in the Oil and Gas Industry
Highlights
Learn and practice new skills with role plays, case studies
and exercises in this intensive programme
In just 5 days or 12 sessions, get a full understanding of theindustry and how your role can develop in the future

Key Competences
Strategic execution
Stakeholder management
Operational excellence

Change management
Business financeHR management

The Right Programme for You
You have been working in the oil & gas industry
Managers
for 5+ years. You have an engineering,
technical, scientific or specific role and are
New Managers
moving into a commercial or management
position. This is the ideal programme for you.

Learn, Practice and Use
Understand how a company works with a multi-functional overview of the Oil & Gas industry
and the key leadership competences necessary for success
Develop strategic thinking, planning and execution skills using key tools and frameworks
Learn how to influence, enable and deliver wider organizational objectives
Make better business decisions and improve your contribution to the business
Be able to assess the business environment & translate changes into competitive strategies
Support strategic goals from top management and be able to translate them for your area andimplement them more efficiently
Learn about cash management, accounting and investment decisions to become a better all
round manager in the Oil & Gas industry
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

5 days€4,295

Live Online
sessions
12 x 3-hour€4,295

PMI Certified
The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

72

mce.eu/mba for dates, locations and full programme outline

AMA Certified
Professional inManagement®
The New Standard forManagement Excellence
Any professional manager who meets a carefully established
set of criteria and passes an exam will be designated as an
AMA Certified Professional in Management® (AMA CPM®)
The quality of managers in your organization doesn’t justinfluence the results their teams achieve, it has a significant
impact on the organization’s productivity and bottom line.
Based on extensive management research and analysis,
AMA has established a new standard for management
excellence–AMA Certified Professional in Management®.

How management certification
benefits your organization
Serves as a clear indicator of managerial
competence across the organization
Recognizes strong performers and motivates
potential leaders
Increases customer confidence by their
engagement with the highest talent
Decreases the likelihood that team members will
leave due to incompetent managers
Increases the positive impact successful
managers have on your bottom line
Helps your organization improve its talentacquisition and promotion ROI

Apply
Make sure you meet the eligibility
requirements to apply for the exam.

PrepareBecome familiar with theManagement Body of Knowledge
skills and competencies. Take thepractice exams and prep course.

Get Certified
Schedule your exam date andlocation, pass the exam, andbecome AMA-CPM® certified!

For details on AMA Certified Professional in Management® visit mce.eu/cpm
73

Certification

AMA Certified Professional inManagement® Exam Prep Course
Master essential management skills and prepare for the
AMA-CPM® exam
Highlights
All participants receive a copy of The Management Bodyof Knowledge (MBOK®) before the programme. We
strongly recommend reviewing the content and be readyto discuss the modules during the programme.

Key Competences
Communication skills
Coaching for performance
Change management

Financial skills
Project management skills
Critical thinking

The Right Programme for You

The AMA Certified Professional inManagement® Exam Prep Course prepares Managers
managers for the certification exam and to
New Managers
show their management qualifications tocurrent and future employers.

Learn, Practice and Use
Get the essential skills needed to be an effective and successful manager today
Increase your worth as a manager and add more value to the organization
Prepare to take the exam and become an AMA Certified Professional in Management®
Learn in an interactive environment where you will practice what you learn
Focus on analytical intelligence and learn about critical thinking and mastering data
Develop your communication and presentation skills
Learn about emotional intelligence and what it means for your role
Explore the key elements of business finance
Practice essential skills in project management needed for your role
Learn about talent management and motivation for your teams
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

4 days€2,99574

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/cpm for dates, locations and full programme outline

Certification

AMA Certified Professional inManagement® Exam Prep Express
Review essential management skills and prepare for the
AMA-CPM® exam
Highlights
All participants receive a copy of The Management Bodyof Knowledge (MBOK®) before the programme. We
strongly recommend reviewing the content and be readyto discuss the modules during the programme.

Key Competences
Communication skills
Coaching for performance
Change management

Financial skills
Project management skills
Critical thinking

The Right Programme for You

The AMA Certified Professional inManagement® Exam Prep Express prepares Managers
managers for the certification exam and to
New Managers
show their management qualifications tocurrent and future employers.

Learn, Practice and Use
Review the essential skills needed to be an effective and successful manager today
Increase your worth as a manager and add more value to the organization
Prepare to take the exam and become an AMA Certified Professional in Management®
Focus on analytical intelligence and learn the basics of critical thinking
Learn about key communication and presentation skills
Discover the key elements of emotional intelligence and what it means for your role
Explore business finance you need in your role
Review the essential skills in project management needed for your role
Learn about talent management and motivation for your teams
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online
sessions
4 x 3-hour€2,450Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/cpm for dates, locations and full programme outline

75

Human Resources

Talent Management Goes Agile
Learn to integrate ‘Business Agility’ into HR & Talent Management
practices in order to be successful in today’s knowledge economy

Highlights

Build your talent management vision for the future
Integrate business agility into your HR role
Explore new and emerging ways of talent management
and employee engagement

Key Competences
Talent management skills
Business agility
Employee engagement

Agile performance
management
Leadership skills

The Right Programme for You
You are a senior HR generalist, talentmanager, organizational developer, or L&D
specialist. You want to prepare yourorganization strategically for the rapidlychanging world of work.

Senior Managers
Managers

Learn, Practice and Use
Explore "The Future of Work" - take a look at the dynamic new environment and businesslandscape and zoom in to talent management
Review current trends that will be key forces for change in the future
Learn about business agility - the concept and principles of agile organizations
Explore new ways of working - with real life case studies and methods used in agile working
Understand why traditional talent management is no longer fit for purpose, i.e. the businesscase for fluid, flexible, agile talent management.
Build a vision for the future in your organization
Learn about new and emerging ways manage performance
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€3,79576

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/hr for dates, locations and full programme outline

Business Strategy & Planning

Essentials of Strategic PlanningGet the key skills you need to become a great strategic plannerand make the right decisions for your company

Highlights
Learn 6 tools and techniques to conduct both external andinternal assessments
Use the 5 stages of a classic strategic planning framework
Use SWOTs & critical success factors to make decisions

Key Competences
Strategic planning skills
Making strategic decisions
Managing stakeholders

Market segmentation skills
Linking actions to strategy
7 strategic planning models

The Right Programme for You
You are a manager or team leader. You
need to plan for strategy or you work
closely with colleagues who develop
strategy. This programme gives you theessential strategic planning skills you need.

Managers
New Managers

Learn, Practice and Use
Understand what strategy and strategic planning mean to an organization
Learn key concepts and the language used by those involved in strategic planning
Discover various approaches companies use to develop strategy
Find out how strategy moves from concept through implementation to realization
Recognize techniques companies use to assess their current and future environments
Identify specific ways you can contribute to your organization’s strategic success
Link your specific role to the organizational strategy
Determine key stakeholders in your company
Learn and practice the 5 stages of a classic strategic planning framework
Review the key stages of the strategic planning process
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,595

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/strategy for dates, locations and full programme outline

77

Business Strategy & Planning

Business Strategy & Planning for Managers
Bestseller

Develop the best strategic plans to support your company’s
goals and future growthHighlights
Use the I/P (importance/performance) matrix as acompetitive tool for your organization
Explore the product/industry/life-cycle curve
Translate big ideas into a well-executed strategic planning

Key Competences
Strategic planning
Strategic alignment
Understanding mega patterns

Strategy & financeBusiness planning
Risk management

The Right Programme for You
You are a manager or business leader. You
need to develop new strategies and plan for
the future. This programme gives you the
key strategy & planning skills you need foryour role.

Managers
New Managers

Learn, Practice and Use

Identify strategic planning issues in order to develop a unique competitive advantage
Learn key analytical and conceptual approaches
Align your organization with your strategic planning goals by integrating strategy, objectives,
metrics, and performance
Identify evolving strategic patterns and generate ideas
Incorporate customer needs into your strategic planning
Use a case study to examine the strategic planning process in detail
Recognize how the actions of customers, competitors, and your own company determine theoutcomes in your markets
Determine the best approach to effectively implement your strategic planning
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€3,495

Live Online
sessions
4 x 3-hour€2,295

PMI Certified
The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

78

mce.eu/strategy for dates, locations and full programme outline

Project Management

Essentials of Project Management
For Non-Project Managers

Get the key project management skills you need in yourmanagement role today
Highlights
Get the key project management skills you need as amanager today in just 2 days.
Learn processes, use tools, manage stakeholders and getyour projects done on time and on budget.

Key Competences
Project management skills
Stakeholder management
Change management

Using key PM tools
Managing resources & costs
Risk management

The Right Programme for You

You are a team leader or manager. You needto run projects as part of your role, but you Managers
do not have any project management
training. This programme gives you the key Business Professionals
skills you need in your role today.

Learn, Practice and Use
Learn the difference between projects and operations
Explore the purpose and processes of project management
Understand the roles, responsibilities and needs of project team members
Learn and apply critical project management tools
Identify stakeholders, their relationships to each other and how these relationships affectprojects positively and negatively
Recognize stakeholder issues within your organization
Identify and apply critical communication tools and protocols
Learn how to manage resources, costs and hours
Plan for potential risks in your project
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€1,995

Live Online

4x3-hoursessions€1,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/project for dates, locations and full programme outline

79

Project Management

Improving Your Project Management Skills
The Basics for Success

Build a solid foundation of project management knowledge,
techniques and tools and boost your career
Highlights
Use the SMART model to define project requirements
Develop your own Work Breakdown Structure (WBS)
Learn how to run effect project status meetings
Use the Project Triangle (triple constraints) to plan

Key Competences
Project management skills
Managing the workloads
Change management

Using key PM tools
Managing resources & costs
Risk management

The Right Programme for You

You are a manager and have run someprojects already. You want to move to theManagers
next level and improve your project
New Managers
management skills, learn about key tools
and deliver projects on time and on budget.

Learn, Practice and Use
Ensure that your projects are set up for success from the start
Learn the basics for effectively gathering and documenting requirements
Understand the role of the project manager, business analyst, and others in managing projects
Develop an integrated project plan including realistic scope, schedules, budgets, and risks—andturn that plan into successful action
Learn how to effectively track and report on project progress
Gain the respect of your project team and build credibility with top management
Create a project communications plan
Identify the elements of administrative and contractual project closure procedures
Schedule the workloads for all the project team members
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€2,995

Live Online
sessions
4 x 3-hour€2,295

PMI Certified
The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

80

mce.eu/project for dates, locations and full programme outline

Project Management

Project Management Excellence
The Complete ProgrammeBestseller

Delays, cost overruns, or quality problems can wreck yourproject. Learn how to get your project right every time!
Highlights
Learn all aspects of project management from theperspective of the PMBOK® guide in 5 intensive days
Get the knowledge you need to join a PMP exam prep
training programme

Key Competences
47 PMBOK® competencies
Staffing projects for success
Stakeholder management

Change management
Risk management
Performance management

The Right Programme for You
You are a project manager and already haveManagers
some experience initiating, planning andmanaging projects. You want to develop yourBusiness Professionals
skills even further. This programme is not for
managers new to project management.

Learn, Practice and Use
Identify and perform stakeholder analysis
Develop a WBS (Work Breakdown Structure) and create a project charter
Determine the critical path of a project
Staff your project for optimum results
Gain more skills in executing, monitoring & controlling the tasks defined in your project plan
Define roles and responsibilities of the project team members
Monitor all project risks
Manage the financial resources for your projectConduct the kick-off meeting and get buy in
Archive and retain relevant project records
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

5 days€4,295

PMI Certified
The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/project for dates, locations and full programme outline

81

Project Management

Agile Project Management
Learn how to integrate agile best practices into your project
management role today and tomorrow
Highlights
Transform your role into an agile project manager
Create and manage an agile project management team
Assess if your organization is ready to become agile and how
you can drive an agile strategy forward

Key Competences
Agile project management
Creating an agile teamProject planning tools

Risk management
Agile business planning
Agile transformation

The Right Programme for You
You are a project managers interested inapplying agile approaches in your current
projects. This programme gives you theskills and tools you need to become asuccessful agile project manager.

Managers

Learn, Practice and Use
Balance resources, budget, scope, quality and risks in your projects
Set-up and manage an Agile Project Plan today
Learn how to agree with your suppliers on an agile approach
Effectively communicate with information radiators
Assess if your project or organization is suitable for agile
Create a list of actions to transform into an agile project manager
Learn to integrate agile in your current project management methods/processes
Managing and creating an agile project management teamDevelop a personal action plan to implement when you are back at work
Become an agile ambassador in your organization
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,59582

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/project for dates, locations and full programme outline

Digital Transformation

An introduction to BusinessTransformation & Digital Strategies
Digital is impacting your company's strategy. How can you put
business transformation at the heart of your company's efforts?
Highlights

Learn how to reinvent business models and offerings withdigital at the core
Understand why most transformation strategies fail andhow you can avoid the same predictable traps

Key Competences
Digital strategies
Business transformation
New business models

Market & business centric
digital transformation
Social & regulatory forces

The Right Programme for You
You are a senior manager/executive. You areresponsible for driving digital transformation
strategies in your company. This programme Senior Managers
gives you the essentials skills to start exploring
your digital transformation strategies.

Learn, Practice and Use
Understand business and digital transformation and what they mean for your company
Explore new business models and frameworks and design effective strategies including
subscription, platform-based and data-centric models
Get inspiration from real business cases across many industries that are faced with thechallenges of business transformation
Learn that is not about digital technologies - it is all about people and business first
Explore why most business transformations fail and avoid the same traps
Focus on understanding the difference between types of disruption including
disintermediation and reintermediation
Assess the potential in your company for implementing transformation quickly
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,995

Live Online
sessions
4 x 3-hour€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/digital for dates, locations and full programme outline

83Digital Transformation

Business Strategies in New Digital Times
Learn how to reinvent your strategy when you are faced withheavy competition and disruptive change
Highlights
Learn how to redefine the market space you are in anddevelop new models and approaches to grow in the future
Be prepared for disruption and know what to do when
faced with heavy competition and disruptive change

Key Competences
Digital strategies
Business transformation
Digital business models

New business strategies
Data-centric digital models
Digital leadership skills

The Right Programme for You

You are a senior manager/executive. You areresponsible for driving digital transformation
strategies in your company. This programme Senior Managers
gives you the key insights to develop, adapt &execute your digital transformation strategies.

Learn, Practice and Use
Design your own digital and transformational strategies in a VUCA world
Explore new business models and frameworks, especially subscription, platform-based anddata-centric models
Redefine your new market space and your new goals
Reinvent your business model and test new ones
Learn from digital winners and losers - and avoid the same traps
Reconsider your business relationships - when it is time to cooperate with customers andcompetitors? When is it time to compete with current partners?
Explore incremental versus disruptive strategies for your organization
Design and experiment new strategies in 3 connected horizons
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,99584

Live Online
sessions
4 x 3-hour€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/digital for dates, locations and full programme outline

Digital Transformation

Customer Experience in New Digital Times
It is time to put customers at the core of everything you do
and engage with them in new digital ways
Highlights
Focus on the 4 C strategies to grow - centricity, connection,
collaboration and customization
Learn about your augmented CX (customer experience)
Automate interactions with customers using the latest tools

Key Competences
Augmented customer
experience (CX)
CX culture - top to bottom

Managing customer
touchpoints
Customer journeys

The Right Programme for You
You are a decision maker or operational
manager and have direct or indirectinteractions with customers. You need tounderstand customer experience and what
is means for you in a digital world.

Senior Managers

Learn, Practice and Use
Understand the new dynamics that rule customer behaviours & interactions
Get an overview of the building blocks of augmented customer experience
Rethink current setups and practices to put customers at the heart of your business
Explore customers as decision makers, contributors and pilots
Learn more about customer communities and business networks
Focus on 4 key strategic areas of growth - customer centricity, connection, collaboration andmass customization at scale
Make sure that customer experience culture goes from the C-suite to the whole company
Learn about the latest platforms and tolls for your augmented CX (customer experience)
Implement customer measurement tools and metrics
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,995

Live Online
sessions
4 x 3-hour€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/digital for dates, locations and full programme outline

85

Digital Transformation

Value Propositions in New Digital Times
Create real customer-centric value propositions andgo far beyond your clients' needs
Highlights
Transform your product or service portfolios into
packaged products and subscriptions that create value
Learn and use SMACIT technologies - social, mobile,
analytics, cloud, and internet of things

Key Competences
Customer centricity
Story telling & elevator pitch
Using new technologies

Creating customer value
Platform business models
Agile development & testing

The Right Programme for You
You are a senior manager, product manager
or business strategist. You want to develop
impactful, relevant and customer-centric
products or services in new digital times.

Senior Managers

Learn, Practice and Use
Scan technology trends and apply them to support your value propositions
Develop agile development and testing habits
Move from products to packaged services and from services to subscriptions
Leverage SMACIT technologies to support your growth
Create your own elevator pitch and develop your story telling skills
Learn about platforms and how to design your own
Develop customer-centric and real value for your clients
Learn how to go beyond your customers' needs
Explore new business models and learn how you can implement them
Plan the next steps of your new value plan with key milestones
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,99586

Live Online
sessions
4 x 3-hour€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/digital for dates, locations and full programme outline

Finance

Essentials of Business Finance
For Non-Financial Managers

Previously: Fundamentals of Finance

Many managers are experts in their own areas, but haven’t really
had the time to learn about finance they need in their role
Highlights
Learn the essentials of business finance in just 3 days
Make smarter decisions based on financial reports and data
Learn how to "think finance" and translate performance into
financial terms

Key Competences
Business finance
Understanding financial ratios
Cost analysis & profit planning

Reviewing financial statements
Effective budgeting
Capital expenditure analysis

The Right Programme for You
You are a non-financial manager. You need toManagers
get a better understanding of businessfinance for your role. You want to understandBusiness Professionals
financial reports, budgets, ratios and makebetter decisions using the right data.

Learn, Practice and Use
Get a better understanding of the numbers side of your job
Learn how to “think finance” and use data to make better decisions
Develop proactive working relationships with finance professionals
Gain greater confidence with a working knowledge of business financials
Understand the business dynamics of cash —and take initiatives that meet your team's,
department's or company's short and long-term goals
Take the guesswork out of your decision-making and use financial data to deliver a betterbottom line
Distinguish between capital expenditure budgets and operating budgets
Understand the role of budgeting and issues that budgets can solve
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€2,995

Live Online
sessions
4 x 3-hour€2,295

PMI Certified
The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/finance for dates, locations and full programme outline

87

Finance

Essentials of Cost Accounting
Get inventory costs right. Get all the information you need tovalue inventory and cost of goods sold in your company
Highlights
Learn how to identify all the costs that need to be included
in inventory and cost of goods sold in your company
Create your own Activity Bases Costing (ABC) systems
Use relevant costing models to make production decisions

Key Competences
Cost-volume-profit analysis
Activity-based costing (ABC)
Absorption & direct costing

Cost accounting
Variance analysis
Decision making using data

The Right Programme for You
You are a responsible for the proper costingof inventory and for assessing manufactured Managers
product profitability. This programme gives
Business Professionals
you all the skills and knowledge you need foryour role in cost accounting.

Learn, Practice and Use

Learn how to classify all inventory costs
Create an inventory direct costing system
Identify fixed manufacturing costs in your company
Apply fixed manufacturing costs to inventory
Create a standard costing system and calculate variances
Create an Activity Based Costing (ABC) system
Use cost-volume-profit analysis to determine break-even points and margins of safety
Use relevant costing models for production decisions
Develop cost accounting methods to optimize the use of resources and materials
Create costing reports including job-order cost sheets
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€2,99588

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/finance for dates, locations and full programme outline

Finance

Essentials of Purchasing
For the New Buyer

Make better purchasing decisions by developing key skills innegotiation, supplier management and procurement
Highlights
Learn the best negotiation techniques you need in aninternational business environment
Manage your supplier relationships to reduce costs,
improve quality and increase performance

Key Competences
Managing the supplier baseProcurement decisions
Life cycle costingManaging contracts
Ethical & legal purchasing
Negotiation skills for buyers

The Right Programme for You
You are a manager who is newly responsible
Managers
for purchasing in your organization. You
need to improve your procurement skills and
New Managers
knowledge. This programme gives you the
key skills you need today.

Learn, Practice and Use
Understand today's procurement strategies and techniques
Identify the core expertise, process knowledge, and interpersonal skills necessary for successas a 21st-century buyer
Discover the criteria for successful supplier selection
Manage your supplier relationships to reduce costs, improve quality & enhance performance
Understand legal and ethical requirements and issues in your role
Learn negotiation techniques for a global purchasing environment
Understand the difference between leasing, renting and outsourcing
Describe how total cost of ownership fosters better buying decisions
Use the contract planning checklist to avoid surprises
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/finance for dates, locations and full programme outline

89

Finance

The Strategic Controller

Adding Value to Your Organization
Develop the skills to manage the 4 roles that every controller needs- number cruncher, custodian, analyst and business partner
Highlights
The 3-day programme is highly interactive with exercises &role plays to ensure you develop your key role as a controller
Master the 4 quadrants of a successful controller
Boost your career by becoming a key manager

Key Competences
Managing financial statements
Protecting corporate assets
Ensuring compliance

Defining budgetary metrics
Using analytical tools
Implementing controls

The Right Programme for You

You are an assistant controller, division/plant
controller or corporate controller. You want Senior Managers
to become more effective in your role. ThisManagers
programme focusses on the 4 quadrants ofthe controller's job.

Learn, Practice and Use
Define the scope & identify the 4 quadrants of the controller’s job in today’s business world:
Controller as number cruncher: Ensure the timeliness and accuracy of financial statements
Controller as custodian: Establish enterprise-wide controls to safeguard corporate assets
and ensure complianceController as analyst: Define budgetary metrics and parameters to evaluate the financial
health of the company
Controller as business partner: Further the financial goals of the organization
Align and apply the functions of the 4 quadrants of the controller role to a real case study
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€3,79590

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/finance for dates, locations and full programme outline

Finance

Financial Excellence

Create Value in Your Organization
Move from being a traditional financial manager to a trusted advisor
with the knowledge and skills to drive value creation

Highlights
Select and use the right tools and techniques to measurevalue creation in your organization
Learn how to move from being a traditional finance manager
to a valuable business partner

Key Competences
Becoming an advisor
Measuring shareholder value
Using balanced scorecards

Managing organic growth
Value driven models
Compliance & fiduciary duty

The Right Programme for You
You are a finance or business manager with 8+
year's experience and a good understanding of Senior Managers
business finance. This programme gives you theManagers
finance skills you need to move to the next level
and create value for your organzation.

Learn, Practice and Use

Explore the key strategic ways to create value for your customers
Become a trusted advisor for the senior management team in your company
Learn the key metrics to measure shareholder value
Use balance scorecards in your role
Explore organic versus external growth and what they mean for your role
Discover the key elements of compliance and fiduciary duty
Lead the finance team or colleagues in the change from accountancy to financial excellence
Review the 10 behaviours of trusted advisors
Learn how to appraise investments using discounted cash flow, NPV and IRR
Discover the principles and best practice of mergers and acquisitions
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€3,795

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/finance for dates, locations and full programme outline

91

OnDemand
Courses
Self-paced e-learning programmes that includes:

videos, quizzes, audio, exercises, reading, making decisions,assessments and more.

25+

e-learning programmes

Around240

minutes long€225 each

For more information please visit mce.eu/ondemand/
92Marketing

Essentials of Marketing
Get the key marketing skills you need - marketing mix, segmentation,
creating customer value, marketing analysis & product positioning

Highlights
Learn how to develop your own marketing action plans andmarketing budgets for your company
Explore the key differences between B2C & B2B marketing
After the programme, you think like a marketer

Key Competences
Building marketing plans
Competitive analysis
Using the marketing mix

Creating customer value
Developing pricing strategies
Customer segmentation

The Right Programme for You
You are a newly-appointed marketers or a
product, brand, or advertising manager.
You want to understand and learn what ismarketing’s role in generating profits foryour company or organization.

Managers
Business Professionals

Learn, Practice and Use

Recognize the wide-ranging marketing roles and functions within different organizations
Understand the key differences between B2B and B2C markets and marketing
Apply modern techniques for conducting marketplace analysis
Utilize insightful marketing tactics to pinpoint why customers buy or don’t buy
Align the 4 Ps with your products, services, and customer wants and needs
Contrast strategic business plans with annual marketing plans
Learn how to write SMART marketing goals
Compare mass marketing to segmentation marketing
Define Net Promoter Score as a measure of customer loyalty
Understand different pricing objectives and strategies
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical Information
Live Online
sessions
4 x 3-hour€1,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/marketing for dates, locations and full programme outline

93

Marketing

Essentials of Digital Marketing
For Non-Digital Marketeers

Develop your fundamental skills in digital marketing and put
together your own strategic plan

Highlights

Develop your own digital marketing strategy in line with yourcompany's strategy and offline presence
Define the KPIs and objectives of your digital approach
Learn how to communicate your strategy to colleagues

Key Competences
Digital marketing skills
Relationship marketing
Campaign planning

B2B V B2C digital marketing
Online marketplace analysis
Digital marketing strategies

The Right Programme for You
You are a commercial manager. You need to
Senior Managers
develop & implement the right digitalstrategy. This programme gives you the key
Managers
skills for your role. It is also ideal for senior
executives supporting digital transformation.

Learn, Practice and Use

Understand the fundamentals of the digital work
Learn how to develop a digital strategy that is in line with your offline efforts and strategy
Get hands-on experience with the implementation of your strategy
Be prepared to manage and discuss your strategy with your agency or marketing department
Define the goals for your digital approach, including setting realistic KPIs and defining the righttools and methodologies for your strategy
Learn how to clearly communicate your digital strategy throughout the organization
Lead the execution of digital campaigns with impact and focus
Get the basics of search engine marketing, the web and the digital landscape
Apply the marketing mix in a digital context
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€2,99594

Live Online
sessions
4 x 3-hour€2,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/marketing for dates, locations and full programme outline

Marketing

Essentials of Product Management
Get the key business skills you need to be a successful productmanager in today's business world

Highlights
Learn the key elements of a marketing plan and develop one
Understand all the financial aspects of product management
Start calculating break-even sales formulas for your portfolio
of products and services

Key Competences
Product management skills
Product portfolio planning
Financial skills

Creating strategic reports
Developing marketing plans
Strategic positioning

The Right Programme for You
You are a product or brand manager andyou want to get the key skills you need inyour role and boost your career. This
programme is also relevant for otherfunctions working with product managers.

Managers
Business Professionals

Learn, Practice and Use
Understand the product manager's role today and tomorrowSet priorities and manage the profitability of your products or services
Build effective working relationships with suppliers and external/internal business partners
Manage the financial aspects of product management
Learn the key components of an effective marketing plan—and practice developing one
Apply the SWOT model to your product portfolio
Identify a format for a best practice annual marketing plan
Learn how to generate sales forecasts that are accurate
Explore core pricing strategies
Use key strategic reports in your role to make decisions
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/marketing for dates, locations and full programme outline

95

Marketing

B2B Marketing Strategy
Develop and implement your B2B marketing strategy in today'scomplex and ever-changing business world

Highlights
Get the skills to face the challenges of customer centricity,
seller-buyer relations, innovation management & sustainability
Learn how to organize your team to implement your B2B
marketing strategy effectively today and tomorrow

Key Competences
Value creation in B2B
B2B marketing strategies
Customer-driven innovation

Value chain integration
Becoming sustainable
Seller-buyer relations

The Right Programme for You

You are a general manager or a senior levelproduct, brand or marketing manager. You Senior Managers
are responsible for developing andimplementing a value-based B2B marketing Managers
strategy in your organization.

Learn, Practice and Use
Create and implement a value-based B2B marketing strategy
Identify those trends that are impacting your industry and how to address them
Understand in greater depth the main categories of customer value propositions and what it
takes to provide true value, drive customer loyalty, and create a competitive advantage
Generate sustainable, predictable, and profitable growthIntegrate marketing strategy in support of your value proposition
Evaluate new forms of collaboration with value chain partners and customers
Identify leadership actions required to align people, processes and metrics in support of yourstrategy
Put the customer at the heart of your business
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€3,79596

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/marketing for dates, locations and full programme outline

SalesEssentials of Selling
For New Salespeople

Start your sales career the right way. Get the key selling skills youneed to reach your sales targets

Highlights
Learn how to find and qualify new business leads
Prepare your own competitive advantage statements
Explore new ways to open a sales call
Learn how to close the business and get that deal

Key Competences
Selling skills
Key selling models
Generating leads

Opening sales calls
Analysing the competition
Communication skills

The Right Programme for You
You are a salesperson, junior accountmanager or you provide sales support inyour company. This programme gives you
the key skills you need to become a great
salesperson and reach your targets.

New Managers

Learn, Practice and Use
Identify the behaviours and skills of a successful sales professional in today's world
Describe different types of selling models that work
Identify elements of the sales framework that you can use
Understand prospecting basics and be able to conduct a great sales call
Use a customer-centred selling approach to provide value
Choose a closing technique to get the business
Manage the customer relationship on an ongoing basis - stay close
Develop an action plan to apply your new skills when you get back to your office
Apply segmentation strategies to different customers
Describe the "Find and Qualify the Business" process in easy steps
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€1,995

Live Online
sessions
4 x 3-hour€1,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/sales for dates, locations and full programme outline

97

SalesKey Account Management in B2B Markets
Move from transactional selling to key account management. Get
the key skills you need to focus on your most important clients

Highlights

Learn how to select your next key accounts from your clients
Use the Empathy Map Canvas to get more customer insights
Set SMARTER key account goals for the future
Communicate your KAM plans and get the "triple buy-in"

Key Competences
Key account management
Strategic selling skills
Customer value propositions

Creating customer loyalty
Managing KAM teams
Value based pricing

The Right Programme for You
You are a key account manager, sales
manager, sales director or business unit
manager. You want to develop your skills
to manage your key accounts and ensure
they are profitable for your company.

Senior Managers
Managers

Learn, Practice and Use
Build strategies to grow your key accounts profitably
Know how to move from transactional sales techniques to a strategic selling approach
Get real customer insights to support your strategies
Deep dive into the clients' organization structure and decision-making processes
Explore the building of powerful Customer Value Propositions
Grow customer intimacy and loyalty to support your key accounts
Know how to build long term customer enterprise-level relations up to the C-suite
Create and manage a key account teamKnow how to manage and influence without formal authority
Learn and Practice effective communication skills
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€3,49598

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/sales for dates, locations and full programme outline

SalesEssentials of Sales Management
for New Sales Managers

Make the transition from a salesperson to sales manager. Get theessential skills you need to become a great manager

Highlights
Use DiSC® theory to understand different personality styles
Develop your own short-range organizational plan
Explore the 6 steps to becoming a great team leader
Learn how to coach your team to success

Key Competences
Sales management skills
Developing sales plans
Recruiting & coaching skills

Delegation skills
Team building skills
Motivating your team

The Right Programme for You
You are a new sales manager. You need toquickly get the essentials skills and tools tomanage your sales team, respond to
customers needs and report to senior
management on your progress and goals.

New Managers

Learn, Practice and Use
Make a smooth transition to sales management
Effectively plan—and target—customers and territories
Successfully plan your logistical operations and organizational structure to support sales
Learn about delegation and what you can and cannot delegate
Apply the best-practices of team building and apply the 6 steps to become a team leader
Learn how to recruit, coach and retain the best salespeople
Understand all the challenges that new sales managers face including: team leader v teamplayer, functional v people management, your style v team's style and more.
Develop a plan to maximize all the team's strengths
Understand the Internal Motivation Theory
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€2,995

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/sales for dates, locations and full programme outline

99

Customer Service

Customer Service Excellence
How to win and keep customers

Providing great customer service is what keeps your customers
coming back again and again

Highlights
Use and practice the 3 Cs of Customer Service Excellence Credibility, Communication and Conflict Resolution
Recognize how focusing on customers' expectations andneeds can save time and reduce stress

Key Competences
Customer service excellence
Conflict management
Building credibility

Communication skills
Effective listening skills
Influence & persuasion

The Right Programme for You
You are a customer service representative,
technical or support executive or work
directly with clients. This programme gives
you the skills you need to increasecustomer satisfaction and retention.

Managers
New Managers

Learn, Practice and Use
Deliver better, faster service and increase customer satisfaction
Learn how to gain repeat business
Know what customers expect and want
Increase your credibility with customers—and your value to your organization
Manage stressful situations more effectively
Recognize the signals of customer irritation—and how to respond appropriately and assist in
quickly finding a workable solution to your customer’s problem
Respond quick and efficiently to specific customer behaviours
Understand why customer satisfaction is based on perceptions
Learn how great customer service creates revenues
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€2,295100

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/customer for dates, locations and full programme outline

Executive Assistants

The Professional Executive AssistantGet the key business skills you need to support management andtake your career to the next level

Highlights
Learn how to manager your time, set priorities and makedecisions in a changing and challenging business world
Use role plays and group work to practice the key skills youneed and get direct and honest feedback

Key Competences
Time management
Decision-making
Creative thinking

Management styles
Communication skills
Assertiveness skills

The Right Programme for You

You are an experienced administrative
professional or executive assistant. You
Admin Professionals
manage a wide range of tasks and projects.
You want to boost your career and get the key
skills and knowledge you need for your role.

Learn, Practice and Use

Understand the changing business environment in which you operate and the impact it has onyour role and the role of your manager
Enhance your interpersonal skills
Become a more confident decision-maker in your executive assistant role
Learn how to become more effective in a top management team setting
Set personal objectives and develop a plan for your own career and development
Be able to apply creative thinking in difficult situations, and act more assertively whenappropriate
Develop the confidence to handle stressful and delicate situations
Learn how to set priorities and manage your time
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

Live Online

4 dayssessions
6 x 3-hour€2,995€2,495

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/assistant for dates, locations and full programme outline

101

Executive Assistants

Partnering with Your Boss

Strategic Skills for Administrative Professionals
Build trust and credibility to strengthen your working relationshipwith your boss and increase your overall professional effectivenessHighlights
Learn key skills in goal setting, prioritizing, planning,decision-making, relationship building and listening
Develop your communication and assertiveness skills to get
more done on time and on target

Key Competences
Time management
Goal setting skills
Strategic decision making

Building relationships
Creating trust
Assertiveness skills

The Right Programme for You

You are an administrative professional or
executive assistant. You manage a wide rangeof tasks and projects for your boss. You want Admin Professionals
to develop better working relationships withyou manager and become more effective.

Learn, Practice and Use

Learn how to consistently anticipate your boss’s needs and corporate goals
Collaborate with your boss and build a working relationship
Get the support you need from others to accomplish your job and achieve your boss’s goals
Have the authority to make—and act on—key decisions
Represent your boss confidently in meetings and discussions
Be seen by your boss and others as a valued professional in the organization
Learn to work with multiple bosses and other office professionals every day
Use your time effectively and get more things done
Understand the characteristics of strategic working partnerships
Develop active listening skills to support your projects and goals
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

2 days€1,995102

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/assistant for dates, locations and full programme outline

Executive Assistants

Communication and Influencefor Executive Assistants
Communicate effectively with your boss and colleagues to get
projects and tasks done on time and on target

Highlights
Learn how to manage your time and priorities when reporting
to several bosses
Practice different communication style that you need whenworking with colleagues, bosses and senior managers

Key Competences
Self empowerment
Conflict management
Emotional intelligence

Influencing skills
Assertiveness skills
Giving feedback

The Right Programme for You
You are an experienced executive assistantor administrative professional. You need toAdmin Professionals
learn new influencing and communication
skills to get things done with your colleagues
and senior managers.

Learn, Practice and Use
Emphasize your personal strengths and qualities and become more self-empowered
Know how your personal style affects the decisions you makeCommunicate and interact with others more assertively and clearly
Develop positive working relationships
Strengthen your ability to take on future challenges, and trust in yourself
Become more effective in managing tasks assigned and boost the success of your boss
Learn about the 5 components of emotional intelligence and what they mean for you
Develop the skills to give and receive feedback
Handle conflict and difficult conversations professionallyDevelop your active listening skills
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€2,295

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

mce.eu/assistant for dates, locations and full programme outline

103

Executive Assistants

Management Skills for
Administrative Professionals
The role of an administrative professional is changing fast. You need
new skills to manage time, priorities, projects, conflicts & colleagues

Highlights
Learn how to manage change and plan for the future
Use critical thinking skills to proactively reach new goals
Practice effective listening skills and emotional intelligence
to become a collaborative colleague and business partner

Key Competences
Time management
Conflict management
Critical thinking

Emotional intelligence
Communication skills
Assertiveness skills

The Right Programme for You
You are an experienced administrative
professional. You need to expand yourmanagement skills as your role is changing.
You are expected to plan, be assertive andget things done in today's business world.

Admin Professionals

Learn, Practice and Use

Manage changing roles and responsibilities whether working with bosses, peers, teammembers or customers
Clearly and confidently communicate and negotiate to manage conflicts and achieve results
Apply emotional intelligence and effective listening practices in your role
Use strategic diplomacy to handle office politics, difficult people and demanding situations
Manage your time and priorities in a very busy working world
Proactively use critical thinking skills to achieve team goals
Be more assertive by using verbal and non-verbal tools
Identify and support different working style preferences with new tools
Learn the key management skills you need as an executive assistant today
Share your knowledge and challenges with your peers and MCE's highly experienced faculty

Practical InformationFace-to-Face

3 days€2,295

Live Online
sessions
4 x 3-hour€1,950PMI Certified
The programme is certified by the ProjectManagement Institute® (PMI).
More information at mce.eu/pmi

Available In-Company
The programme is available as an
In-Company solution for your teams.
More information at mce.eu/inco

104

mce.eu/assistant for dates, locations and full programme outline

Learnthe key business skills and knowledge youneed for your management role today andtomorrow

Practicethe skills you learn and get feedback,recommendations and coachingUsewhat you learn and practise assoon as you get back to yourofficeinfo@mce.eu