Brazil
China
FranceGermany
India
UK
USA

WE ASKED
THE WORLDWHAT DO PEOPLE AROUND THE WORLD
THINK AND FEEL ABOUT TECHNOLOGY?
FOCUS: ARTIFICIAL INTELLIGENCE

02

WHAT’S INSIDE?

PAGE 05

PAGE 20

PAGE 27

PAGE 34

FOREWORDSUMMARYARTIFICIAL INTELLIGENCEATTITUDES
HOPES/FEARSFUTURE
WHAT IF...?
STUDY DESIGN

PAGE 03

PAGE 06

PAGE 24

PAGE 29

THE IDEAThis is an exciting time, as we find ourselvesamidst a technological renaissance. We’re­witnessing rapid changes that permeate every
aspect of our lives and extend into uncharted
territories.
That’s why I’m excited to unveil the insightsfrom our 3rd annual Tech Compass Survey –a comprehensive exploration into the profound
impact of technology on our daily lives. At
Bosch, we understand the pivotal importanceof comprehending how technology shapes
our experiences and emotions, serving as thecornerstone of our commitment to deliveringsolutions and products that are genuinely“Invented for life.”
For Bosch,“Invented for life” is not just a slogan
but a global ethos, meant to be interpreted by
all cultures and belief systems. Which is why we
premiered the Tech Compass findings at Bosch
ConnectedWorld (BCW) 2024. Our survey
features voices from seven countries – Brazil,
China, Germany, France, India, the United­Kingdom, and the United States. As we delved

into the biggest driver of our current renaissance,
AI, we found a prevailing theme in this year’s
results that revolves around change and growth.
A common thread resonates across countries
and cultures, underlining the significance of thismoment – 73% of the world views generative AI
as transformative as the rise of the internet.
At Bosch, we see this as an exciting opportunity
to elevate the innovation and robustness of
our products and services. But for any of us to
fully leverage the power of this technologicalchange, it is crucial that the world collaborates
on how we seamlessly integrate these trans­
formative solutions into our lives. As a result,
Bosch is calling for mandatory labeling on any
AI-generated content to transparently state its
machine origin. This call for mandatory labeling
fosters transparency, reinforces accuracy, andempowers users to scrutinize and cite thesource of AI-generated information. This initiative
resonates globally, with an impressive 82% of
respondents agreeing that AI-generated content
should be mandated to label itself.

03

04

This consensus holds strong across borders,with more than 75% agreement in each
­represented country.
Bosch firmly believes that new usage of this
rapid technological progress can and should
coexist with a commitment to ensuring AI issafe, robust, and explainable. Our dedication
to being a beacon of technological advancement remains steadfast, as is prioritizing thewell-being of the communities where we live
and work.
Without trust, ethical application, and creation,no technology can authentically embody our
maxim of being “Invented for Life.” Collaboration
is paramount; together, we will focus on sharedpoints of connection to navigate change anduncertainty while embracing the capabilities ofthese new technological advancements.

Dr. Stefan Hartung
Chairman of the board of managementof Robert Bosch GmbH

05

64% WORLDWIDEBELIEVE AI IS THE
MOST RELEVANTTECHNOLOGY
OF THE FUTURE(2023: 41%)70%

OF PEOPLE
WORLDWIDEBELIEVE:TECH MAKES
THE WORLDA BETTER PLACE(2023: 75%)

82%

GLOBALLY SUPPORTMANDATORYLABELING FOR
AI-GENERATEDCONTENT73%

GLOBALLY AGREE:
GENERATIVE AI IS AS
RELEVANT AS THE
RISE OF THE INTERNET

49% OFPEOPLEGLOBALLY FEEL
PREPARED FOR
THE UPCOMINGERA OF AI

AI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

ARTIFICIALINTELLIGENCE

06

AI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

64%

RELEVANCE
OF AI

of respondents
believe that AI will be
the most relevant
technology in the future

80%

70%

Which of these technologies will be the mostinfluential in your country in 10 years?*

60%*This page only shows the results for AI. The results for othertechnologies can be found on page 28.

50%

43%

41%

40%

30%
REGIONAL
In a global comparison, AI is consid­
ered the most relevant in Germany.
With an increase of 28 percentage
points, the country recorded thebiggest year-on-year difference. How­ever, the relevance attributed to AI
also increased in all other countries.
In China, the increase is quite low
at just 9 percentage points, albeit
after AI was categorised as very
important in the country early on.

59

65

70

65

58

65 66

2022

2023

GLOBAL INDEX

BR

CN

DE

FR

IN

UK

US

The reported values are based on respondents that know
the respective technology. BRA N = 1953, China N = 1993,
DE N = 989, FR N = 964, India N = 2030, UK N = 956,
US N = 1879. Answers in %.

64% of respondents worldwide believe that AI will be themost relevant technology in the future. This marks a hugeincrease of 23 percentage points compared to 2023 and21 percentage points compared to 2022.

2024: N = 10763, 2023: N = 10451, 2022: N = 7604. Answers in %.

2024

07

AI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

08

HOW WILL AI
CHANGETHE WORLD?

55%

of the countries
surveyed believethat AI will change
the world forthe better

To what extent do you personally agree withthe statement ‘AI technologies will change
the world for the better.’?

83

REGIONAL
While the belief that AI will change
the world for a better is very
­pronounced in Asian countries(China: 83%, India: 75%), the Westand B
­ razil are much more skeptical.

54

75
45 45

42 40

GLOBAL INDEXThe slight majority (55%) of the countries
surveyed believe that AI will change theworld for the better.

BR

CN

DE

FR

IN

UK

US

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

Answers were scaled from 1 to 4. Top-2-Box Results. N = 11264. Answers in %.

AI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

09

PREPAREDFOR AI?

49%

To what extent do you personally agree withthe statement ‘I personally feel prepared
for the upcoming era of AI.’?

of those surveyed
feel prepared for theupcoming era of AI

76

73
REGIONAL
While most respondents in Asia
(India: 76%, China: 73%) feel
prepared for the coming AI era,countries in the West (UK: 35%,
Germany: 35%, USA: 38%, France:40%) are much more pessimistic.

48

40
35

35 38

GLOBAL INDEX
Around half (49%) of thosesurveyed feel prepared for theupcoming era of AI.

BR

CN

DE

FR

IN

UK

US

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

Answers were scaled from 1 to 4. Top-2-Box Results. N = 11264. Answers in %.

AI

ATTITUDES

HOPES AND FE ARS

HOW TOPREPAREFOR AI?

What are the most important
steps a person can take toprepare for the AI era?

FUTURE

WHAT IF...?

10

GLOBAL INDEXREGIONAL TOP 2

Educate themselvesin the field of AI

58

Educate themselves incybersecurity awareness50

Mindful consumption of
AI-generated content

44

Embrace continuous learning tobecome resilient to change
Grow their “soft skills”
Implementation of AI in theirprofessional and private spheres

42
35
28

BR
61

Educate themselves in the field of AI
Educate themselves incybersecurity awarenessContinuous learning to become
resilient to change
Educate themselves incybersecurity awarenessEducate themselves incybersecurity awareness
Mindful consumption of
AI-generated content

49
CN
71
53
DE
57
57
FR

Educate themselves in the field of AI

60

Educate themselves incybersecurity awareness

42
IN

GLOBAL INDEXThe respondents worldwide see personal prepara­tion for the AI era primarily in education – generally
in AI (58%), but also in the area of cybersecurity
awareness (50%).

Educate themselves in the field of AI

56

Educate themselves incybersecurity awareness52
UK

Educate themselves in the field of AI

62

Educate themselves incybersecurity awareness

REGIONAL
Overall, a relatively homogeneous picture emerges
across all countries. Striking is the strong beliefof the Chinese (71%) in continuous learning tobecome resilient to change. Germany (48%) also
places greater emphasis on continuous learningcompared to the other countries, even if it does
not take a leading position in their survey results.

49
US

Educate themselves in the field of AI
Educate themselves incybersecurity awarenessN = 11264. Answers in %.

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

63
50

AI

ATTITUDES

HOPES AND FE ARS

BENEFITSOF AI
Which advantages do you
personally hope to gainfrom AI?

FUTURE

WHAT IF...?

11

GLOBAL INDEXREGIONAL TOP 2

Make life more
comfortable

49
45

Make work easier

44

Better health
Security(crime prevention)

39

Safety(accident prevention)

39

Better (work) outcomes

37
29

Ensuring sustainability
More fairness in society

26

Prosperity

26

None of these
GLOBAL INDEX

10BR

Make life more comfortable

48

Better (work) outcomes

46
CN
70

Make life more comfortable

64

Make work easierDE
Make work easier

43

Make life more comfortable

42
FR

Better health53

Make life more comfortable

45
IN

Make work easier

59

Better (work) outcomes

54
UK

When it comes to the personal benefits of AI,­respondents globally cite making their lives e­ asier(49%), making their work easier (45%) and­improving their health (44%).

Better health43

Make life more comfortable

41

REGIONAL

USIn addition to the themes that dominate at a g­ loballevel, it is particularly striking that India (54%),
China (51%) and Brazil (46%) rank ‘better (work)
outcomes’ from AI higher than Western countries(between 18% and 34%).

N = 11264. Answers in %.

Make life more comfortable

45

Better health44

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

AI

ATTITUDES

HOPES AND FE ARSNEGATIVE
EFFECTSOF AI

What negative effects do you
think AI could cause?

FUTURE

WHAT IF...?

12

GLOBAL INDEXREGIONAL TOP 2

Loss of jobs due
to automation

53
52

Privacy violations
Manipulation of human behavior
due to AI powered algorithms
Loss of human influence

27

Socioeconomic inequality
None of these

4

54
CN

49

Manipulation of human behavior
due to AI powered algorithms

47

44
39

Privacy violations

51

AI that is self-aware andcannot be controlled

Weakening of ethics
and goodwill

55

Privacy violations

45
40

Loss of jobs due to automation

52

Deepfakes becoming
more prolific

Bad data causing
algorithmic bias

BR

Manipulation of human behavior
due to AI powered algorithms

DE
65

Loss of human influence

56
FR

Privacy violations

56

Manipulation of human behavior
due to AI powered algorithms

51
IN
55

Loss of jobs due to automation48

Privacy violationsUK

GLOBAL INDEX

58

Loss of jobs due to automation

Respondents around the world expect AI tohave negative effects particularly in the areasof job losses due to automation (53%), privacy
violations and the manipulation of humanbehavior (both 52%).

Manipulation of human behavior
due to AI powered algorithms

53
US

REGIONAL
A comparison of the country results reveals acomparatively homogeneous picture.

N = 11264. Answers in %.

Loss of jobs due to automation

62

Loss of human influence

59

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

AI

ATTITUDES

HOPES AND FE ARS

MOBILITY
BENEFITSOF AI

When it comes to mobility,
especially passenger cars,
where would you like to see
the greatest benefits fromthe use of AI in the future?
GLOBAL INDEX
When it comes to mobility, people worldwide
would like to see the greatest benefits from AI in
increased safety (60%), reduced fuel consumption/
greater range (54%) and easier and stress-freeparking (39%).

FUTURE

WHAT IF...?

13

GLOBAL INDEXREGIONAL TOP 2
60

Increased safety
Reduced fuel consumption/
greater range

54

Easier and stress-freeparking search

39
38

Improved driving experience
Driving assistance features toengage in alternative activities
during drive
Fewer/no visits to theworkshop/garage
Lower loss in value of the
car due to software updates
over entire life cycle
Improved infotainment

REGIONAL

34
29
26
22

BR

Increased safety

64

Reduced fuel consumption/
greater range

63
CN
68

Increased safety

58

Improved driving experience

DE
Increased safety

53

Reduced fuel consumption/
greater range

48

Reduced fuel consumption/
greater range

FR
60

Increased safety

59
IN

Increased safety

51

Easier and stress-freeparking search

48
UK
64

Increased safety
Reduced fuel consumption/
greater range

While the desire for greater safety in the car
through AI comes first in all countries, with the­exception of France, there are regional differ­ences in the rankings. Particularly striking is thecomparatively high desire among Asians (China:
50%, ­India: 46%) for driving assistance features
to enable alter­native activities while driving andto i­mprove the driving experience (China: 58%,
­India: 45%), which is less pronounced in Western­countries and Brazil.

55
US

Increased safety
Reduced fuel consumption/
greater range

N = 11264. Answers in %.

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

62
52

14

“UNLEASHING THE TRUE POWER OF AI
GOES FAR BEYOND MACHINESWRITING BIRTHDAY SPEECHES OR CVs.
IT’S A REVOLUTION THAT RESHAPESOUR CONNECTION WITH THE
PHYSICAL WORLD.”
DR. STEFAN HARTUNG,CHAIRMAN OF THE BOARD OF MANAGEMENTAI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

15

ARE COUNTRIESPREPAREDFOR AI?

62%of respondents believethat their country iswell prepared fortechnologicalprogress

In a global comparison, how well is your country
prepared for the advancing technological progressin the field of AI?
93

REGIONAL
While China (93%) and India (91%)
believe their country is prepared
for the future AI era, only a minority
in Germany (32%) and France (45%)
agree. After the Asian countries,
respondents in the US (64%) are
the most confident about theircountry’s AI capabilities.

45

BR

91

32

CN

DE

60

45

FR

66
GLOBAL INDEX

IN

UK

US

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

On a global level, the clear majority (62%)
of respondents believe that their respective
country is well or very well prepared forthe technological progress in the field of AI.

Answers were scaled from 1 to 4. Top-2-Box Results. N = 11264. Answers in %.

AI

ATTITUDES

HOPES AND FE ARS

FUTUREDEBATESABOUT AIWHAT IF...?

16

16%

Threats
overestimatedHow do you perceive the public debates about
the opportunities and threats of AI?

29%

Most global
respondents
see a balanced
public debate
about AI

Opportunities
overestimated
72
REGIONAL
While in China (72%) most people
observe a balanced debate on AI
in their country, only a minority
in Brazil (45%) shares the same­perspective.

53 53 49

45

BR

56 60
GLOBAL INDEX

CN

DE

FR

IN

UK

US

Most global respondents (55%) see abalanced public debate in their country
about the opportunities and risks of AI.
However, almost a third (29%) believethat the opportunities are overestimated.

These results show the answer “balanced”.
BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

N = 11264. Answers in %.

55%

see balanced
AI debate

AI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

17

MANDATORYAI LABEL?

82%

To what extent do you personally agreewith the statement ‘It should be mandatory
for AI-generated content to state that itwas created by a machine.’?

79 79

87 86

of respondents believethat AI-generated
content should be
mandatorilylabeled

79

87

80

REGIONAL
The demand for mandatory labelingof AI content extends across all
countries surveyed and is particu­
larly pronounced in Germany andthe UK (both 87%).

GLOBAL INDEX
Four out of five respondents worldwide areof the opinion that AI-generated content
should have to be labeled as such.
BR

CN

DE

FR

IN

UK

US

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

Answers were scaled from 1 to 4. Top-2-Box Results. 2024 N = 11264. Answers in %.

AI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

18

AI AS RELEVANT
AS THE
INTERNET?

73%

globally agree:
generative AI is as
relevant as the riseof the internet

To what extent do you personally agree with thestatement ‘Generative AI will change our world
to a degree comparable to what the rise of
the internet did.’?

75

84

73 68

80

68 66

REGIONAL
While the Chinese (84%) see thetransformative potential of generative
AI and the rise of the Internet atcomparable levels, this view is lessstrongly held in the US (66%).

GLOBAL INDEXThe relevance of generative AI is comparablewith the rise of the internet: three out offour respondents (73%) worldwide agree.
BR

CN

DE

FR

IN

UK

US

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

Answers were scaled from 1 to 4. Top-2-Box Results. 2024 N = 11264. Answers in %.

AI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

19

AI SMARTER
THAN HUMANS?

61%

To what extent do you personally agree withthe statement ‘In the future, AI will reach a levelof intelligence on the same level as humans.’?

61 62 59
REGIONAL
In all countries surveyed, mostpeople believe that AI will reachhuman levels of intelligence.
This conviction is particularly pro­nounced in India (73%) and least
pronounced in France (53%).

73
53

of respondents
expect AI to reachhuman levels ofintelligence

60 57
GLOBAL INDEXGlobally, a clear majority (61%) of
respondents expect AI to reach humanlevels of intelligence.

BR

CN

DE

FR

IN

UK

US

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

Answers were scaled from 1 to 4. Top-2-Box Results. 2024 N = 11264. Answers in %.

AI

AT TITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

ATTITUDESTOWARDS TECH

20

AI

AT TITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

21

THE
POSITIVESOF TECH

80%

72%

75%

70%

70%

To what extent do you personally agree withthe statement ‘Technological progress makes
the world a better place.’?

60%of respondents
believe tech is making theworld a better place

50%

89
72

82
58

2022

67 69

2023

2024

51

REGIONAL

GLOBAL INDEXThe Chinese continue to have a very
positive attitude towards advancesin technology (89%), while theFrench (51%) are still divided.

This year, most respondents worldwide (70%) once again believethat technology is making the world a better place. Nevertheless,trust in technology has fallen by 5 percentage points compared tothe previous year and by 2 percentage points compared to 2022.

BR

CN

DE

FR

IN

UK

US

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

Answers were scaled from 1 to 4. Top-2-Box Results. 2024 N = 11264, 2023 N = 11179, 2022 N = 8076.
Answers in %.

AI

AT TITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

22

SOLVING PROB­LEMS WITHTECHNOLOGY
To what extent do you personally agree withthe statement ‘Global technological progress
is being used sufficiently to tackle the major
problems of our time.’?
83
While the vast majority of people
in China (83%) and India (77%) still
believe technology is being used­sufficiently to tackle the major­problems of our time, the US (46%),
the UK (44%), and Brazil (43%) are
divided, and France (35%) and­Germany (34%) are still skeptical.

43

BR

DE

FR

55%

52%

of respondents
believe tech can solve
major problems

50%

40%

2022

44 46

34 35

CN

60%

77

REGIONAL

52%

70%

2023

2024

GLOBAL INDEXThe world is just as divided on whether technology is
being used sufficiently to tackle the major problemsof our time as it was the last two years. This year, 52%of global respondents agree, whereas 48% disagree.

IN

UK

US

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

Answers were scaled from 1 to 4. Top-2-Box Results. 2024 N = 11264, 2023 N = 11179, 2022 N = 8076.
Answers in %.

AI

AT TITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

23

COMBATING
CLIMATECHANGE?

90%

83%
80%

To what extent do you personally agree with thestatement ‘Future technological progress willplay the key role in combating climate change.’?

76%

71%

70%

60%

70

85
67

81
59

72

of respondents believe
tech will play a key role incombating climate change
2022

64

2023

REGIONAL

GLOBAL INDEXIn China (85%) and India (81%),
most people believe that technology
is the key to combating climatechange. Most people in the othercountries surveyed also share
this opinion.

At 71%, confidence in technology to combat climatechange remains at a very high level this year. Nevertheless,this is a decline of 12 percentage points compared to 2023
and a drop of 5 percentage points compared to 2022.

BR

CN

DE

FR

IN

UK

US

BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

2024

Answers were scaled from 1 to 4. Top-2-Box Results. 2024 N = 11264, 2023 N = 11179, 2022 N = 8076.
Answers in %.

AI

ATTITUDES

HOPES AND FEARSFUTURE

WHAT IF...?

HOPES
AND
FEARS

24

AI

ATTITUDES

HOPES AND FEARSPOSITIVE
IMPACT ON
SOCIETY
Which of these technologies doyou think will make a particularly
positive contribution to society?
GLOBAL INDEXGlobally, the highest proportion of respondents
think that AI (39%) will make a particularly­positive contribution to society, which meansthat the technology replaces last year’s leader,
biotechnology, with a gain of 6 percentage points
compared to 2023. This year, b­ iotechnology(36%) follows in second place and climate­engineering (35%) in third place.
REGIONAL
In all countries surveyed, AI is increasingly seen
as making a positive contribution to society,especially in China (62%). With the exception ofBrazil, hydrogen/fuel cells are seen as making
less of a positive contribution to society thanin the previous year. The decline is most pro­nounced in Germany (–14 percentage points)
and the United Kingdom (–9 percentage points).

FUTURE

WHAT IF...?

25

GLOBAL INDEXREGIONAL TOP 2
39

Artificial intelligence

36

Biotechnology

35

Climate engineering

30

Hydrogen/fuel cell

29

5GInternet of things

22

Quantum computing

21

3D printing

20

Self driving cars/
automated driving

20

Industrial robots

18

Service drones

18

Humanoid robots/
service robots

17

BR

Biotechnology

44

Artificial intelligence40
CN

Artificial intelligence

62

5G

41
DE

Climate engineering

32

Hydrogen/fuel cell

31
FR

Biotechnology

33

Climate engineering

30
IN

5G

48

Artificial intelligence

46
UK

Climate engineering

45

Hydrogen/fuel cell

35

Virtual reality/
augmented reality

13

Blockchain

12

Climate engineering

37

11

Biotechnology

35

Air taxis

The reported values are based on respondents that know
the respective technology. N = 5395–10958. Answers in %.

US

AI

ATTITUDES

HOPES AND FEARSNEGATIVE
IMPACT ON
SOCIETY
Which of these technologies
do you think are the biggest
threat to society?

FUTURE

WHAT IF...?

26

GLOBAL INDEXREGIONAL TOP 2
38

Artificial intelligence
Humanoid robots/
service robots

30

Self driving cars/
automated driving
Industrial robots
Virtual reality/
augmented reality

GLOBAL INDEXAI is not only seen as having the potential to
make a particularly positive contribution to­society (see previous page), but also a partic­
ularly negative one: 38% of global respondents
stated this. This is an increase of 11 percentage
points compared to the previous year.
REGIONAL
In Western countries, almost half of respon­dents see AI as a threat to their society, while
in Brazil (45%), China (32%) and India (31%),humanoid robots/service robots are viewed
with concern.

16

Industrial robots/
virtual reality/augmented reality

9

Service drones
Climate engineering

9

Biotechnology

9

Air taxis

8Internet of things

7

Quantum computing

6

32
13

Artificial intelligence
Humanoid robots/service robots/
self driving cars/automated driving

51
16
FR

Artificial intelligence45

Humanoid robots/service robots

31
IN

Humanoid robots/service robots

31

Artificial intelligence27
UK

Artificial intelligence

44

Humanoid robots/service robots

6

5G

5

Artificial intelligence3

Humanoid robots/service robots

The reported values are based on respondents that know
the respective technology. N = 5395–10958. Answers in %.

CN

DEHydrogen/fuel cell

3D printing

35

Artificial intelligence

Humanoid robots/service robots

10

Blockchain

45

Humanoid robots/service robots

18
14

BR

26
US
50
29

AI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

THE FUTUREOF TECH

27

AI

ATTITUDES

HOPES AND FE ARSTECHOF THE
FUTURE

Which of these technologies
will be the most influential
in your country in 10 years?

GLOBAL INDEXAll countries are in agreement that these­technology areas will be the most important in
the future: AI (64%) is the global leader by awide margin. 5G (34%) and self-driving cars/
automated driving (22%) follow in second andthird place, respectively, by a wide margin.
REGIONAL
In addition to the consensus regarding thegreat relevance of AI in all countries, 5G stands
out in India (51%), China (48%) and Brazil(42%), while in the US (32%) self-driving cars/­
automated driving is attributed a comparatively
high relevance in the future.

FUTURE

WHAT IF...?

28

GLOBAL INDEXREGIONAL TOP 2
64

Artificial intelligence34

5G
Self driving cars/
automated driving

22

Biotechnology

21

Internet of things

20

Hydrogen/fuel cell

19

Climate engineering

18

Industrial robots

18

Virtual reality/
augmented reality

15

Quantum computing

15

Humanoid robots/
service robots

15

3D printing

14
14Service drones
Blockchain
Air taxis

10
6

The reported values are based on respondents that know
the respective technology. N = 5395–10958. Answers in %.

BR
59

Artificial intelligence

42

5G

CN
Artificial intelligence

65

5G

48
DE

Artificial intelligence70

Hydrogen/fuel cell

25
FR

Artificial intelligence

65

5G

24
IN
58

Artificial intelligence

51

5G

UK
Artificial intelligence

65

Climate engineering

26
US

Artificial intelligence
Self driving cars/automated driving

66
32

AI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

WHAT
IF...?

29

AI

ATTITUDES

HOPES AND FE ARS

70

IN

52

CN

39

BR

30

US

30

UK

28

FR
19

DE

Answers were scaled from 1 to 4. Top-2-Box Results. BRA N = 2077,
China N = 2007, DE N = 1010, FR N = 1006, India N = 2163, UK N = 1001,
USA N = 2000. Answers in %.

FUTURE

WHAT IF...?

I TRUST THE ANSWERS
OF AI CHAT BOTS
MORE THAN THOSE OF
MY ACQUAINTANCES
Answers in %

30

AI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

AI AS A
STAND-UP
COMEDIAN?
If there would be AI-powered robots
becoming stand-up comedians,
I would attend such a comedy show.
Answers in %AI-generated image
Answers were scaled from 1 to 4. Top-2-Box Results. BRA N = 2077,
China N = 2007, DE N = 1010, FR N = 1006, India N = 2163, UK N = 1001,
USA N = 2000. Answers in %.

31

62

IN

62

CN

37

BR

29

US

27

UK

25

FR
20

DE

AI

ATTITUDES

HOPES AND FE ARS

FUTURE

WHAT IF...?

AI PREDICTING
YOUR CAREER
PATH?
I would follow the recommendation ofan AI for my ideal personal career paththat promises me the most happinessand success.
Answers in %AI-generated image
Answers were scaled from 1 to 4. Top-2-Box Results.
BRA N = 2077, China N = 2007, DE N = 1010, FR N = 1006,
India N = 2163, UK N = 1001, USA N = 2000. Answers in %.

32

IN

73

CN

73

BR

51

UK

40

US

39

FR

34

DE

24

AI

ATTITUDES

HOPES AND FE ARS

IN

59

CN

58

BR

35

FR

27

US

24

UK

23

DE

16

AI-generated image
Answers were scaled from 1 to 4. Top-2-Box Results. BRA N = 2077,
China N = 2007, DE N = 1010, FR N = 1006, India N = 2163, UK N = 1001,
USA N = 2000. Answers in %.

FUTURE

WHAT IF...?

33

AI WRITING
LOVE LETTERS?
I would use AI to write personalised love lettersto express my emotions.
Answers in %AI

ATTITUDES

HOPES AND FE ARS

FUTURE

Computer-assisted webinterviews (CAWI) via
online access panels

General public(Representative sample
in terms of age, gender,and region)

BR, CN, DE, FR, IN,
UK, US

December 13 –December 20, 2023

15 minutes

WHAT IF...?

34

STUDY DESIGNMETHODS
For this study people aged 18 and over were surveyed online in seven countries (Brazil,
China, France, Germany, India, UK and USA) in December 2023 by Gesellschaft für Innovative
Marktforschung mbH (GIM) on behalf of Robert Bosch GmbH. In France, Germany andthe United Kingdom, a minimum of 1,000 people each were surveyed, in Brazil, China, India,
and the United States, a minimum of 2,000 people each were surveyed.
The samples are representative for the respective country in terms of region, gender, andage (BR, DE, FR, UK, USA: 18–69 years/CN, IN: 18–59 years). For global results (“Global
Index”), an average was taken across the seven countries, regardless of population size.
Unless otherwise stated: values based on Top 2 Box. For ease of reading and i­nterpretation,
the global index for 2023/2024, in each case based on 7 countries, is occasionally­compared with the index of 2022 based on 5 countries. Calculating a global index for2023/2024 based on the 5 previous countries provided equivalent results.

COUNTRY

SAMPLE
SIZE

SPECIFICS

BR

2,077

Age distribution: 18–69 years,
regional distribution among 5 main regions

CN

2,007

Age distribution: 18–59 years,
data collection in Tier 1 + New Tier 1

DE

1,010

Age distribution: 18–69 years,
regional distribution among 4 main regions

FR

1,006

Age distribution: 18–69 years

IN

2,163

Age distribution: 18–59 years

UK

1,001

Age distribution: 18‒69 years

US

2,000

Age distribution: 18‒69 years,
regional distribution among 7 main regions

AND WHATDO YOU THINKABOUT TECH?

PUBLISHING DETAILS
Robert Bosch GmbH
Corporate Department Communications& Governmental Affairs
Executive Vice President: Prof. Dr. Christof Ehrhart
Postfach 10 60 50 | 70049 Stuttgart, Germany
bosch.com
As per February 2024
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