Japan TRIZ Symposium 2012
Abstracts of Presentations (from Overseas) (Aug. 26, 2012)

Eighth TRIZ Symposium in Japan, 2012
Collection of Abstracts of All the Presentations from Overseas

August 26, 2012
Program Committee(Fourth Announcement)

EI01 Cavallucci (France) -- Keynote Lecture

How TRIZ can contribute to a paradigm change in R&D practices
Denis Cavallucci (INSA-Strasbourg, France)
Tools and methods developed during the era of quality and optimization have shown their limitations andbecome inappropriate in the context of the requirements of innovation. Nowadays the need to rebuild
design practices in enterprises is strongly felt both in terms of human skills and methodological expertise.
In part, a way to face the innovation era’s difficulties has been provided through the theory of inventive
problem solving. But as TRIZ becomes more popular both in academia and industry, difficulties to obtain
the best out of it is strongly felt whether we use its simplified versions or its computerized one. This
keynote addresses this difficulty in presenting an original and complete framework, using industrial
examples, that integrate most of TRIZ fundamentals in a methodology namely Inventive Design Method(IDM).
EI02 Cavallucci (France) -- Advanced Seminar

From TRIZ to Inventive Design Method (IDM)：
towards a formalization of Inventive Practices in R&D Departments
Denis Cavallucci (INSA-Strasbourg, France)

In today’s methodological world, TRIZ has undoubtedly its place in the myriad of methods and tools
useful for engineers in companies. Mostly dedicated for solving inventive problems, TRIZ is appreciatedfor its capacity to widen the scope of possible domains in which the solution is sought after. In thatregards, it is often perceived by companies as a potential replacer of creativity techniques such as
Brainstorming. We disagree with this statement in presenting TRIZ as, firstly, a theoretical framework
for inventive thinking, second, as any theory, it aims to serve as a framework for developing new
methods and tools useful in a certain context. Inventive Design Method (IDM) has been developed to restructure and complete TRIZ body of knowledge with other theories like graph theory or Pugh’s theory.
The objective is to integrate companies’ set of methods to pragmatically serve an innovation strategy
with engineering tools open to invention. This advanced seminar is provided to describe, with concrete
exercises, the main stages of IDM.

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Japan TRIZ Symposium 2012
Abstracts of Presentations (from Overseas) (Aug. 26, 2012)

EI03 J.H. Shin (eTRIZ, Korea) -- Special Invited Talk

How to learn TRIZ with ease and fun
Jeongho Shin (eTRIZ, Korea)
As TRIZ is undoubtedly one of the most popular methodologies for systematic problem solving, it is now
widely used to improve products, services, and systems. However, most of the people who learn TRIZ
for the first time think that TRIZ is very difficult and assume that it takes much time to go to the level ofapplying TRIZ. In order to invite them to the TRIZ world, there should be a measure to help them. This
paper introduces three approaches that help learn TRIZ with ease and fun. Firstly, the SCM (Simple
Contradiction Modeling) has been developed for easy modeling of contradictions using a diagram thatconsists of 5 components. A user can easily describe contradictions and explain to others with the help of
the visual diagram. Secondly, the Invention Song helps memorize invention principles. Each line of thesong stands for one of 8 invention principles selected from 40. Lastly, the Invention Card can be used forplaying as well as brainstorming. Using this card, a user can easily check all the invention principles andthose typical examples and apply to generate ideas like playing. It is illustrated that easy and funny
approaches can be utilized as good instruments for training TRIZ beginners.

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E01 Khandipanichakul (Thailand)

Application of TRIZ and Enneagram Methodology
Santad Khandipanichakul(Rayong Engineering & Plant Service Co., SCG, Thailand)

The most effective approach to solve the problem for competitive demands requires quicker, more
effective and innovative problem solving. In petrochemical industry, problem solvers are required toquickly provide solutions to increasingly complex problems, all the while reducing time to solve theproblem and cost. The variation in radioactive level measurement of high pressure separator, LDPE
process is caused by the harmful effect from malfunction of radioactive detector. This paper describes the
deployment of 2 methodology unison that comprises of Enneagram and TRIZ to obtain effectiveness ofproblem solving. This paper will illustrate how the approach and techniques were applied and how thesolutions were derived. This paper shows that the integration of Enneagram and TRIZ is the mostpowerful approach to achieve the results in problem solving.
E02 Sereeviriyakul (Thailand)

Rearranging the Packaging of Roof Tiles
to reduce damages and to save storage areas〇 Vithayavut Sereeviriyakul (Siam Fibre Cement Co., Thailand) andJaran Sabseree (SCG Center of Excellence and Sustainability Development,
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Japan TRIZ Symposium 2012
Abstracts of Presentations (from Overseas) (Aug. 26, 2012)

Some roof tiles, which were checked good at the manufacturer, were found cracked at the customer’s site.
This problem was caused by the load of the products . The conventional solution for reducing the damageof roof tiles was to use more impact-proof roof tiles. However, such impact-proof roof tiles are
expensive. Another solution was to reduce the number of finished goods in a stack; but these solutions
increase the cost of storage. These solutions face with trade-off relations among the cost of impact-proof
roof tile, the damage of roof tile and storage area. TRIZ has been applied to the problem by using
functional diagram and 40 Inventive Principles. An solution was implemented according to the guidelineof Principles "New dimension", "Do it in reverse", "Segmentation", and "Excessive action". The
solution was found to reduce the storage area by 50% , to reduce the damage of the roof tile at customer
site more than 80%, and to reduce the usage of impact-proof roof tiles by 50%.
E04eAE-Noorit(Thailand)-120516

The New Process Technology for Making Natural Surface on WPC Deck
〇 Kosit Noorit and Preecha Ladjampa(Nawaplastic Industries Co., Ltd., SCG, Thailand)
WPC (Wood Plastic Composite) deck is a product used for outdoor flooring. A requirement of productsurface must be rough and anti-slip, furthermore, natural-look skin will be attractive. It needs a process toscratch on surface of product. The wheel brushing method with steel wires becomes a basic solution
because it can give a natural look surface. But an incipient surface of the product was very hard. It reacts
as a harmful function for the steel wires on brushing process by make them hot and weak then split into
factions. The streak on surface may be consistent just only a half hour of brushing. The process has torecuperate after that. A lifetime of the steel wires is short and affects to conversion cost.
Therefore, TRIZ was applied by formulating the problem through substance field analysis to clarify thetechnical system and understand useful/ harmful functions of the system components. An inventive
solution was developed with new components (special rugged sand belt acts with vibrated sawtoothcomb) that can imitate the main useful functions of the steel wires, but overcome the harmful functions
from the hard skin ofproduct. The improvement result gives more continuity with consistency of streakon surface and can reduce around 5 times of the conversion cost.
E06 Khalifeh (Jerusalem) -- DEEPThe impact of TRIZ application on achieving a competitive advantage
in UNDP’s economic empowering program, DEEP Project〇 Eyad Khalifeh and Shireen Al-Jaouni (Al-Quds University, Jerusalem)
This paper aims to outline the Impact of TRIZ Theory application on achieving a competitive advantage
for UNDP’s Economic Empowerment Program which titled “Deprived Families Economic
Empowerment Program (DEEP)” to form an inventive engine of creative problem solving techniques.
The recent emergence of the approach in the developed nations, especially successful privately andpublicly held companies (i.e. Apple and Google), has created much interest with NGOs and academia,
and a growing awareness in governments. Although innovative thinking originated in mechanicalengineering, the paper demonstrates the underlying principles are more broadly applicable for NGOs.
The positioning of the approach relative to other design tools is an active research area and theopportunity to integrate innovative thinking for NGOs, its complexity, barriers, and benefits are
discussed.

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Abstracts of Presentations (from Overseas) (Aug. 26, 2012)

The research problem focused in answer on the following question: Is there an impact to the TRIZ
Theory on achieving a Competitive advantage in UNDP’s Economic Empowerment Program.
E07 Khalifeh (Jordan) -- Industry

The Impact of Inventive Managerial Problem Solving Technique “xTRIZ”
on Achieving a Competitive Advantage
in Some Industrial Companies in Jordan
Eyad Khalifeh (Arab Amman University, Jordan)
The study aimed to measure the impact of “xTRIZ”; the inventive managerial problem solving technique,on achieving competitive advantage in some of the industrial companies in Jordan. The study dealt withthe xTRIZ technique, which included the basic xTRIZ process and inventive principles. Fifteen
inventive principles were selected. The other dimension was competitive advantage and five variables
were addressed: quality, cost, delivery, flexibility, and time.
The methodology of the study was adopted by making an assessment of six industrial companies in termsof the problems they face with regard to the five variables were addressed: quality, cost, delivery,
flexibility, and time.
We did trainings on xTRIZ Techniques especially RCA+ in those companies in order to improve theproblems management skills by applying those techniques in their working duties, then we made a preand post questionnaires which completed by the targeted groups after six months.
The impact of applying xTRIZ Application on six industrial companies enriched by ideas from in- andout of the box for finding innovative solutions that led to reduce time and increase flexibility as well asgive them the comparative advantage to leapfrog its competitors and provide a service and a product toits customers that will meet its expectations.
E09 De Carvalho (Brazil)

IDEATRIZ: New Product Ideation Methodology and Software〇 Marco A. de Carvalho, Jônathas G. B. Grillo, and Rodolfo K. Tessari(Federal University of Technology – Paraná (UTFPR), Brazil)
IDEATRIZ is a methodology based on heuristics for new product ideation. The heuristics are derived
from TRIZ, Value Analysis, Disruptive Innovation and the General Theory of Innovation. IDEATRIZ
has four main stages: definition of the target product for innovation, generation of new ideas, resolutionof contradictions and evaluation of ideas. IDEATRIZ was tested and the results were promising.
However, its process is complex in comparison with the most used new product ideation technique,brainstorming. And complexity naturally hinders adoption. Therefore, a project aimed at developing
IDEATRIZ-based software began, with a focus on improving the usability of the methodology. In thispresentation, we describe IDEATRIZ and the current stage of development of IDEATRIZ software.

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Japan TRIZ Symposium 2012
Abstracts of Presentations (from Overseas) (Aug. 26, 2012)

E10 S.H. Yoo (Korea) -- Engineering Education

A suggestion on the revolutionary engineering educationby using TRIZ effects module〇 Seung-Hyun Yoo, Se-Chul Jeong, Kyung-Yeol Lee, and Dong-Gun Moon
(Ajou University, Korea)
It is well known that current engineering education system is based on department which evolved
following the industrial needs. These ‘discipline’ based engineering education are criticized onincapability to provide good engineering students who can deal with more and more complex modern
practical problems. Convergence is the keyword to overcome this deficiency but there is no provenpractical methodology in this direction. As a radical and potential solution of this phenomenon, the TRIZ
effects module has been tried in engineering design courses successfully. As modern TRIZ software
collected almost 10,000 effects of phenomena, principles, laws of technology which had been used inpatents, it is impossible that one departmental curriculum cover all of them. Instead, the existence of thedatabase of TRIZ effects module is introduced and students are exposed to use the module and the results
were greatly improved. Students brought many good engineering solutions in short time. As theexperiences show big potential for future engineering education, the authors suggest expansion of thisprogram in general engineering curricula. This paper reports the potential of the TRIZ effects module inengineering education reform and also the points of further study for full implementation on current
engineering education system.
E11 J.Y. Han (Korea) -- Art School

A Case Study of Application of TRIZ
into Convergent Education of Engineering and Art
Eunkyung Kwon (Kaywon School of Art and Design, Korea),〇 Jiyoung Han (Daejin University, Korea), andSeung-Hyun Yoo (Ajou University, Korea)
Educational interests have been increased on the systematic innovation tools, such as TRIZ, as the social
needs for students with creativity and ability of problem solving ever increased. The purpose of this study
is to present a case study of applying TRIZ into convergence education of art and engineering on
university level and evaluate the educational effects. The 18 students in the art college finished projects
applying TRIZ approaches. Drawing projects using processing tools were also practiced. The results
show that students have gained improvement in systematic problem analysis and solving, and also
confidence. At the same time, it was shown the students had certain difficulties in following course due
to unfamiliar terms and lack of knowledge in technology-5/6-Japan TRIZ Symposium 2012
Abstracts of Presentations (from Overseas) (Aug. 26, 2012)

E12 K.S. Kim (Korea) -Development of a Contradiction Matrix for the Strategy TRIZ
using Thirty-Six Stratagems
Sung-Ho Park, 〇 Kisoo Kim, Young-Hwan Park
(POSCO, Korea)
Application of TRIZ in strategic decision-making area has not been observed. Based on the Thirty-Six
Stratagems in the ancient China, a contradiction matrix has been suggested for strategic decision-making
usages. Parameters were categorized by using 4M1E (Man, Machine, Material, Method, Environment),
and further subdivided and determined into 15 parameters. A MECE (Mutually Exclusive andCollectively Exhaustive) principle was applied between 15 parameters selected. This matrix could be
used for finding a way of problem solving in a complicated situation, minimizing conflicts and negative
effects. In a suggested matrix by selecting of an improving feature and a worsening feature, 4~6 possible
approaches are chosen from Thirty-Six Stratagems to drive possible solutions.

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