ALL ABOUT

What is AVIA
The Asia Video Industry Association (AVIA) is the trade association for the video
industry and ecosystem in Asia Pacific. It serves to make the video industry stronger
and healthier through promoting the common interests of its members.
Understanding global trends in media, AVIA is focused specifically on addressing
issues in the video markets of Asia.

Policythe interlocutor for the video industry with governments across theregion

Piracydedicated to reducing video piracy through the Coalition Against
Piracy (CAP) and creating a more sustainable business environment
for established as well as new video companies to innovate andgrow

Insight

a leading resource of intelligence and information on trends anddevelopments in the video industry in Asia, through publications,newsletters, conferences and seminars

Who We Are & What We Do
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AVIA is the association for all connected with the video ecosystem in Asia.
AVIA exists to make the video industry in Asia stronger, healthier, more vibrant, and tofoster innovation in the industry.
AVIA has a large and diverse membership and is a “must join” association for anyone
connected to the video industry.
AVIA reaches out – and is relevant – to staff at all levels in member companies. All
employees of member companies are considered as our members.
AVIA brings the industry together to allow challenges that are common to all to be
faced together.
AVIA speaks for the industry with one voice in consultations and dialogues withregulators and government bodies across Asia Pacific.
AVIA is taking a leading role in developing tangible and measurable actions to reduce
the effect of video piracy and works collaboratively with similarly like-mindedorganisations.
AVIA will provide leading industry information and intelligence on developments indifferent markets, on developments in business models, and developments intechnology for the video industry.
AVIA is regional in focus, but with strong membership in every Asian market and active
regular engagements in each market.

Heritage and Evolution
In 2018 AVIA evolved from CASBAA, which had been established in 1991 at the birth of thepay TV industry in Asia; a time when video was primarily distributed and received throughcable and satellite. Today, the video industry has evolved and while linear pay TV, cable
operators and satellite providers are still a big and important part of the industry, it equallyencompasses all those who produce, curate, and distribute video content in whatever format,
to whatever device, and the entire ecosystem that surrounds the video industry.

Policy

The Voice of the Video Industry

AVIA speaks on behalf of professional video and those who help consumers access it. Creation,transmission, distribution, technology – every aspect of the industry depends on making
governments understand that the old rules of legacy broadcast regulation cannot be applied to
an industry that is converging and transforming to meet the needs of the 21st Century.
Reaching governments across Asia with this message is a huge task, and AVIA relies on its
members for side-by-side advocacy. But the single voice for broad industry interests is
AVIA.

Tools
AVIA’s toolkit includes:

Direct advocacy
Face-to-face interactions

Media outreachResearch and education

with governments, via submissions, statements, and white
papers that members play a direct role in shaping.
with AVIA members joining government officials in policy
roundtables, door-knocks in capitals, and small groupinteractions. These bring regulatory officials into contact withthe dynamism of the industry, let them rub shoulders withexecutives from national markets and from regional corporate
centres, and create opportunities for cross-pollination of ideas
and mutual sharing of concerns.
to generate broader understanding of our key issues. Apartfrom seeking reform of traditional regulatory policies, AVIA
supports tightening of national laws and anti-piracy
enforcement to improve the business climate for professional
video.
with regular “country seminars” held in national capitals. Thesebring the international video industry to Asian markets andfacilitate interchanges between operators “on the ground” andtheir colleagues in regional centres. AVIA’s “Regulating for
Growth” series of studies and publications helps members,
regulators, and industry observers understand the ground rules
for operating in Asia Pacific video markets.

Results
Within recent years, AVIA’s advocacy has played a key role in:
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The decision by Thai authorities to allow the professional video industry (beyond
terrestrial broadcast) to support its work using advertising revenues. This produced ahuge increase in video production and transmission in Thailand.
Implementation of Singapore’s “cross-carriage” rules in ways that minimised their
negative impact on contracting for premium content in the video industry.
Vietnam’s gradual opening to international video content, including a key decision not
to impose burdensome translation requirements on international news channels.
Repeated resolutions and decisions by the ITU to preserve vital C-band spectrum foruse by satellite networks and broadcast content distribution in Asia, where uniqueconditions - very different from those in other hemispheres – shape the regional video
economy.
India’s world-leading decision to mandate rapid digitalisation of its cable TV industry,
and to preserve a light-touch licensing regime for TV channels.

Piracy

Coalition Against Piracy

The Coalition Against Piracy (CAP), launched in October 2017, and adds full-time anti-piracy
enforcement activities to the policy, information, and IP advocacy activities that CASBAA had
successfully been undertaking for many years.
The focus of CAP is to combat infringing streaming sites and illicit streaming devices (ISDs)and apps which facilitate massive piracy of movies, sports, TV series and other creative video
content. The ISD and app ecosystem is fast becoming the ‘perfect storm’, impacting all
businesses involved in the production and distribution of legitimate content. The ISDs
technological ecosystems allow for the efficient streaming of hundreds of unauthorised live
TV channels and video-on-demand (VOD), whilst presenting no obvious single point of attackfrom a law enforcement perspective. The CAP programme is targeted – we believe that withlimited resources we must focus on a limited set of priority markets. Those markets currently
comprise the major SE Asian countries Indonesia, Malaysia, the Philippines, Thailand,
Vietnam, Taiwan and HongKong.
Mitigating the piracy threat requires international cooperation and CAP provides added
support for the content and distribution companies in the world-wide fight against piracy.
CAP has worked collaboratively with similar initiatives and associations underway in otherparts of the world, including the newly formed Alliance for Creativity and Entertainment(ACE), the Audio-Visual Anti-Piracy Alliance in Europe (AAPA) and the IPTV Task Force.
For industry initiatives and actions to be successful, the cooperation of technology platforms
and other intermediaries is essential. Working alongside e-platforms and social media sites
where ISDs are commonly traded, as well as disrupting illicit commercial transactions, are
key components of any anti-piracy strategy. As such, CAP has developed a productive
working relationship with the most popular e-platforms and financial processors in SE Asiaand has in place a successful ‘rolling’ intermediary strategy aimed at reducing the online
trade of ISDs through both proactive and reactive measures.
Monitoring the extent of ISD penetration and being able to provide governments, law
enforcement agencies and the media with credible data is also a key strategic component of
CAP. Monitoring such consumer data also provides tangible evidence of whether the incountry anti-piracy strategies are indeed working. CAP works with credible and costeffective consumer research companies to elicit such data which also folds into their targeted
media strategy.

Insight
In an industry that is changing and evolving before our eyes, AVIA is a leading resource ofintelligence on trends and developments in the video industry in Asia Pacific.
Insight is provided for members through the following:

Newsletters, Publications and Reports
AVIA distributes a variety of newsletters about industry matters to its members, including
the OTT Newsletter and a bi-weekly Policy & Piracy Newsletter.
In addition, AVIA publishes industry reports on different trends and issues as well as specificmarket reports. Full reports are exclusive to members and are not for sale.

Latest reports:
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Asia Video Industry Report 2024
Thailand in View Executive Report 2023
Taiwan in View Report 2023
Asia Video Industry Report 2023
Indonesia in View Report 2022
Korea in View Report 2022
Asia Video Industry Report 2022
Vietnam in View 2021
Philippines in View 2021
A Governance Framework for Online Curated Content Services 2020
OCC TV Policies in Asia 2020
Thailand in View 2020
Malaysia in View 2020

Annual Conference and Industry Events - by the industry for the industry
AVIA hosts a series of industry-related events throughout the year designed to help members
and delegates stay abreast of market developments, industry trends and to engage indialogue.
2024 Calendar of Events:
EVENT TITLE

VENUE

DATE

ASIA VIDEO SUMMIT

GRAND HYATT HONG KONG

13 – 14 MAR (WED-THUR)

FUTURE OF VIDEO INDIA

MUMBAI

25 APRIL (THUR)SATELLITE INDUSTRY FORUMSINGAPORE

28 MAY (TUE)

KOREA IN VIEW*

SEOUL

3 SEPTEMBER (TUE)

JAPAN IN VIEW*

TOKYO

5 SEPTEMBER (THUR)VIETNAM IN VIEW

HO CHI MINH

10 OCTOBER (THUR)OTT SUMMITSINGAPORE

3 DECEMBER (TUE)*Dates TBC.

The Asia Video Summit is the flagship annual conference of the Asian video industry which aims todefine the State of the Video Industry in Asia; the opportunities and the challenges, the disruption
and the consolidation, the success stories, and the ability to embrace change.

Committees
Committees are an invaluable way for a broad spectrum of people from different member
companies to come together to play important roles in discussing and improving key issues
for the video industry.
Under AVIA, the number, focus and structure of the Committees will evolve. Currently, AVIA
manages the following committees:

Premium Video Advertising Committee
The objective of the Premium Video Advertising Committee is to support the advertising ecosystem
around premium streaming video services. Objectives include defining premium, setting standards
and best practices and the measurability of ad effectiveness.

Regulatory & Anti-Piracy Committee
A priority for the Regulatory & Anti-Piracy Committee is to pool collective information to tackle
regional pay TV signal piracy. This Committee also plays an active role in coordinating the
Association’s advocacy and education activities in Asia.

Research Committee
The Research Committee recognizes the need for high-quality and compatible TV-focused
media research and works to educate users of research data on how to use the information
effectively.

Satellite Industry Committee
The Satellite Industry Committee has the remit to examine pan-regional regulatory affairs andlobby on behalf of the industry, as well as promoting satellite communications to theinvestment community, the media and telecommunications networks users.

Membership
There are 5 categories of membership to choose from, plus the option of CAP Steering
Committee membership:

Patron Membership
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Patron Membership is designed for those companies who want to take a leadership role
within the broader video industry in Asia.
Any firm, corporation or other entity interested in the objectives of AVIA shall be eligible
for Patron Membership.
Each Patron Member shall have the right to four (4) votes at meetings of the Association
provided always that all four (4) votes shall be cast collectively and shall not be split.
Each Patron Member shall be entitled to exclusive access to Patron Member-only meetingsorganized by the Association.
All Patron Members are eligible to stand for election to the Board of Directors.

Corporate Membership•••

Any firm, corporation or other entity interested in the objectives of AVIA shall be eligible
for Corporate Membership.
Each Corporate Member shall have the right to two (2) votes at meetings of the
Association provided always that all two (2) votes shall be cast collectively and shall not
be split.
All Corporate Members are eligible to stand for election to the Board of Directors.

Enterprise Membership••

Any firm, corporation or other entity having fewer than fifty (50) employees globally
across one or more group(s) and interested in the objectives of AVIA shall be eligible forEnterprise Membership.
Each Enterprise Member shall have the right to one vote at meetings of the Association.

Individual Membership••

An individual may be considered for membership of the Association where he/she:(i)does not work for a company that is eligible for another category of Membership;
and(ii)
does not employ any professional full-time staff.
Individual Members may attend, but shall not have the right, to vote at meetings of the
Association.

Advertising Associate Membership
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Any firm, corporation or other entity that supports the advertising ecosystem around
premium streaming video services shall be eligible for Advertising Associate
membership. Objectives include defining premium, setting standards and best practices
and the measurability of ad effectiveness.
Participation in Premium Video Advertising Committee Meetings.
Please note that the maximum duration of Associate Membership is two years after which
members will be invited to become full members.
Advertising Associate members are not eligible to vote on AVIA association matters
Member rates for AVIA conferences are only applicable to the OTT Summit.

Coalition Against Piracy (CAP)••

All categories of membership also include membership of the Coalition Against Piracy,
and a portion of every members’ fees will go towards funding CAP.
Those members who pay the additional CAP funding fee will then comprise, and sit on,
the Steering Committee.

Why Join the Asia Video Industry Association?
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Because you care about the future of the video industry in Asia Pacific, and you want to bepart of a community of like-minded responsible companies to work to make it stronger
and healthier.
Because you believe in a light-touch regulatory environment, in which a level playing fieldis established for all industry participants.
Because you want to add your weight to the broadest industry effort to reduce video piracy
for the benefit of the entire video ecosystem.
Because you value access to exclusive insight and intelligence about the development of
the industry.

In addition:•
We will promote our members brands, news and reports where appropriate on our
website and in our publications and newsletters.
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Attendance at AVIA-hosted events will always be heavily discounted.
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Publications and intelligence including access to members only section of the website will
be free to all members.
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Member networking cocktails, webinars and seminars on a variety of relevant topics will
be free for all members to attend.

Pricing & Payment (2023)
PatronCorporate
Enterprise
Individual
Advertising Associate
CAP Steering Committee*

US$30,000
US$15,000
US$5,500
US$2,750
US$7,500
US$25,000 – US$75,000(*additional to membership fees – open to all members)

Membership Criteria
At the discretion of the Board of Directors, membership is open to any company or individual
involved in the video industry and its ecosystem in Asia.
In order to qualify for membership of the Asia Video Industry Association, prospective members
undertake to adhere to the following principles:
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Members are committed to the growth of the video industry across the Asia Pacific region.
Members believe that appropriate rights for creators must be maintained and enforced inorder to drive innovation to the benefit of the creative industries, and society as a whole.
Members are committed to fighting video piracy and strengthening copyright protections.
Members support a light-touch regulatory environment, in which a level playing field isestablished for all industry participants.
Members favour open markets and strive for unrestricted access to individual markets in
the region.
Members support ethical business practices.
Members agree to not involve the Association in activities that contravene sanctions
administered by the United Nations, HM Treasury (UK), the European Union, the US
Treasury Department’s Office of Foreign Assets Control (OFAC), or the Hong Kong
Monetary Authority.

Contact AVIA
For more information on AVIA and its activities or initiatives do get in touch via one of
the channels below:
General Inquiries:
Hong Kong Office

20/F Leighton Centre 77 Leighton Road,
Causeway Bay, Hong Kong
Tel: +852 2854 9913

Singapore Office5008 Ang Mo Kio Avenue 5 #04-09,
Techplace II, Singapore 569874

General Emailavia@avia.org

Websitewww.avia.org

Other Inquiries:
Membership

membership@avia.org

Mediacommunications@avia.org

Partnerships

charmaine@avia.org

Events (Sponsorship)adela@avia.org

Events (Speaking Engagements)

greg@avia.og

Policy & Regulatory

regulatory@avia.org

Coalition Against Piracy

matt@avia.org