http://jpfruit-export.jp/

Our initiatives focus on the export of fresh domestic fruit and vegetables and processed foods
made from them, as well as gathering and distributing information on exportation. We also
support our members and provide information related to our field.

Letting the world know about
Japanese fruit and vegetables.
Fruit and vegetables grown in Japan are known for their extremely high standard of safetyand quality. Accordingly, demand for them is always increasing. In order to expand theexportation of Japanese fruit and vegetables, we must aptly communicate their appeal tointernational consumers and continue making improvements to the export system.
At the Japan Fruit and Vegetables Export Promotion Council, our operations focus on theexportation of Japanese fruit and vegetables and processed foods made from them. We also
gather and distribute information about the exportation process, support our registeredmembers and work towards the increased expansion of Japanese exports.

About the Japan Fruit and Vegetables Export Promotion Council
Over the past few years, Japan-grown fruit and vegetables have become recognized for theirextremely high standard of quality and safety. Accordingly, demand has spiked in the US andthroughout Asia, where the median income has been rising dramatically.
Currently, exportation of Japanese fruit and vegetables is conducted by individual growers
and distributors, and collaboration between different production locales and brands is still rare.
Furthermore, the export business faces a number of challenges: importing countries use
different systems to quarantine organic material, and they impose different standards regarding
pesticide levels. Also, countries outside of Japan tend to have different commercial practices,
including varying capacities to keep fruit and vegetables fresh or store them long-term. In order
to increase exports of Japanese fruit and vegetables, we must solve many of these issues. It is
crucial that we communicate the appeal of Japan-grown fruit and vegetables to international
markets and continue making improvements to the export system, both domestically andinternationally, encouraging growers and distributors to export more. We are dedicated topromoting the Japanese fruit and vegetable market.

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     About the “Japan-grown Fruit” label
When fulfilling the responsibilities described above, the Japan
Fruit and Vegetables Export Promotion Council uses a“Japan-grown Fruit” label to represent the council. This brandinglabel, which was issued by the Ministry of Agriculture, Forestry
and Fisheries, is used across the board for affairs relating to theexport of Japan-grown fruit and vegetables. The Council received
authorization from the Ministry to use the label on October 19,
2015.

“Japan-grown Fruit” label

The Japan Fruit and Vegetables Export Promotion Council uses the label when holding
exhibitions and seminars both in Japan and overseas.

Address / Contact Details

https://jpfruit-export.jp