16 April 2018

New Website to Help Overseas Visitors Plan Japan Travel Starting at Narita Airport～ Easy Smartphone Searching for Tourist Attractions Accessible from Narita ～On April 16, 2018, NAA launched a new English-language tourist information website to provide the ever-increasing numbersof overseas visitors to Japan with information on tourist attractions around Japan and how they can be accessed from Narita
Airport.
The purpose of the website is to enable visitors to experience a comfortable, convenient journey and stimulate inboundtourism demand by familiarizing them with Japan's attractive tourism locations before they depart or when they arrive atNarita Airport.

Website Outline
Title: Tokyo-Narita Japan Explorer(Trademark Pending)

URL: https://en.tokyonarita.jp
Target Audiences: Overseas residents planning to visit Japan, and overseas
visitors using Narita Airport.
Multi-lingual Content: In addition to English, starting in July the site will beavailable in Traditional Chinese, Simplified Chinese, Korean, and Japanese.
Key Characteristics: The website title is designed to be easy for overseas
tourists to find when doing a Web search for words “Tokyo” or “Japan”, andthe website introduces top tourist destinations easily accessible from Narita
Airport and directions for getting to each.

The site as it appears on a smartphone

Primary Features of the New Website
1.

Designed to help visitors find tourist attractions that are accessible from Narita Airport, the site provides descriptions
and access information for locations in the Tokyo region and around Japan that are reachable by air (mainly on low-costcarriers) or high-speed bus (mainly Narita Air & Bus), as well as information on the Narita Airport Transit & Stay
Program.

2.

Using a smartphone or computer, either before or after arriving in Japan, a visitor from overseas can easily peruse awell-balanced array of tourism options in such categories as culture, nature, dining, and activities.
The site also contains links to websites where users can make LCC airline and express bus ticket reservations, activity
bookings and accommodation reservations, etc.

3.

The site provides clear, concise information on the attraction of tourist locations, with descriptions written expressly forforeign visitors, along with a range of beautiful photographs. This is complemented by information on accessing theselocations from Narita Airport.

4.

Quality articles are provided through the courtesy of leading inbound media organizations including the JNTO (JapanNational Travel Organization), and English language global websites such as japan-guide.com, Live Japan, and MATCHAmagazine.

5.

When connecting to Narita Airport's free Wi-Fi network, airport users are directed via a chatbot to websites that arefrequently used by visitors to Japan and Japanese travelers at Narita Airport, such as information on tourism in thevicinity of Narita Airport (via the Narita Airport Transit & Stay Program).

NAA-Bldg., Narita International Airport, Narita-City, Chiba, 282-8601, JapanURL：https://www.narita-airport.jp/en/Attachment■ The site as it appears on a computer screen(Home page screenshot)(Narita Airport Transit & Stay Program website screenshot)■ Chatbots“Chatbot” comes from the English words “chat” (dialogue) and “bot” (robot). A chatbot is an online AI system forconversation between a service provider and a service user.
Narita Airport introduced an English-language chatbot service for passenger terminal information in November 2017, and is
now introducing a specialized chatbot service for tourism information for locations near the airport.