PRELIMINARY PROGRAMMETime in VST
08:45
Delegate Registration
09:15

Welcome Address

09:20

Opening Address

09:35

Shifting Market Dynamics and Emerging Trends - Vietnam
With a relatively youthful population of almost 100 million living in over 25 million households,
Vietnam is undoubtedly an attractive proposition as a market which has over 17 million pay TV
and 5 million OTT subscribers.
What are the latest developments in this highly competitive local video ecosystem which haskept ARPUs low? Will programming budgets increase in the race to woo more subscribers andviewers and what is the future of pay TV as streaming continues to grow?

10:00

Keynote: In Conversation with…
In conversation with one of Vietnam’s leading media executives on the future of the video
industry, his vision and strategic plans for the company to grow both domestically andinternationally, and new opportunities and key challenges that need to be surmounted.

10:30

The Streaming Future in Vietnam
With the rising broadband penetration across Vietnam and the rapid adoption of smartphones
by consumers, the video streaming market in Vietnam is projected to reach a revenue in excessof US$250m in 2024, with an annual growth rate (CAGR 2024-2027) of more than 10% over thenext 3 years. Will Vietnam be the next big opportunity for streamers, both international andregional, as well as local players?

11:00

Coffee BreakSponsored by:

11:20

Market Development and Regulatory Equality
Decree No.71/2022/ND-CP was enacted with the goal of creating a level playing field between
domestic and foreign Pay TV subscription service providers, both linear and streaming. Whatare the key takeaways since its introduction in January 2023? Is the government looking at newpolicies and regulations to further boost development of the industry, from traditional linear
TV to streaming and local content production?

11:50

Linear Pay TV – Resilience and Innovating for Growth
As OTT streaming services continue to grow in popularity, is the decline of linear pay TV
inevitable and will we see a period of consolidation with mergers and acquisitions in a crowded

Programme as of 23 August 2024 (subject to change). More details can be found at https://avia.org/all_events/vietnam-in-view-2024/

market? How are linear pay TV platforms adapting and innovating to fight back and will they
continue to invest in technology and content to continue thriving in this highly competitiveindustry?
12:30

In Conversation with…
A joint venture between Vietnam Television (VTV) and Canal+, K+ has become one ofVietnam’s leading pay TV services. What is the opportunity in Vietnam for international
players, how is K+ succeeding in this highly competitive market and what are the strategic
growth plans for the company?

13:00

Networking Lunch

14:00

Growing the Market and Protecting IP Rights
Vietnam has one of Asia’s most serious piracy challenged markets, with 61 percent ofconsumers admitting to accessing pirate sites. While there are multiple reasons why piracy isrampant, from consumer attitude to the misuse of technological developments, what more
can be done in addition to the initiatives already undertaken by the Government?

14:30

State of Production
With a highly competitive linear pay TV market and the entrance of international, regional andlocal streaming platforms all competing for subscribers, what has been the impact for the local
Vietnamese content industry?

15:15

Formatting For Success
From local adaptions of Korean and hit US reality, including singing, dancing, variety, talk andgame shows, to Korean and Chinese drama, Vietnam is one of Asia’s top format markets byvolume, licensing 27 titles in 2023 and even more in earlier years. Why do the Vietnamese love
their formats, and will this continue to increase or has it reached its peak? What is currently
trending amongst Vietnamese viewers? What role does format play in the local productionindustry, and does it encourage or hinder original local content production and creativity?

16:00

Coffee BreakSponsored by:

16:15The Future of Streaming is AdvertisingWith many international platforms such as Netflix and Amazon, who started as ad-free,subscription-only models and are now transitioning to tiers that give users access to content
for free or at a lower cost in exchange for watching ads, the future of streaming, it is said, isadvertising. Does this also hold true in Asia and are platforms prepared to take advantage ofthis opportunity, from investing in technology to hiring the right talent? Will FAST services havea role to play given the Asian consumers’ love for all things free?

Programme as of 23 August 2024 (subject to change). More details can be found at https://avia.org/all_events/vietnam-in-view-2024/

16:45Premium Video Advertising – The Opportunities
Ad spending in the Vietnam TV and video market is forecast to reach US$1.2M in 2024, withtraditional TV Advertising still contributing an 80% share, according to Statista. How canpremium video defend its dominant advertising share against a rapidly increasing shift todigital? What are the opportunities for greater efficiency and effectiveness in planning andbuying, and how can streaming and pay TV attract a bigger share of the TV and video advertising
pie?

17:15

Addressable Advertising - From Households to Audiences
Streaming and CTV, coupled with new advertising technology, is enabling significant newopportunities in TV advertising that were once unique to on-line advertising. From mitigating
wasted reach with audience addressability, to greater data and insights to deliver more
effective media planning and execution, optimizing the TV advertising supply chain. What does
it take for TV advertising to become a truly full funnel marketing channel and how can we getthere?

17:45

Cocktail Reception

Lead Sponsor

Silver Sponsors

Media Partners

Programme as of 23 August 2024 (subject to change). More details can be found at https://avia.org/all_events/vietnam-in-view-2024/

Supporting Events & Organisations

Disclaimer: The Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region provides funding support
to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (orby members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special AdministrativeRegion, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart
Initiative Vetting Committee.
免責聲明：香港特別行政區政府文創產業發展處僅為本項目提供資助，除此之外並無參與項目。在本刊物／活動內（或由項目小組成員）表達的任何意
見、研究成果、結論或建議，均不代表香港特別行政區政府、文化體育及旅遊局、文創產業發展處、「創意智優計劃」秘書處或「創意智優計劃」審核委員會的觀點。

Programme as of 23 August 2024 (subject to change). More details can be found at https://avia.org/all_events/vietnam-in-view-2024/