Results:

Case Study:

Lethal Performance

98.8%

+4%

Approval rate

Lethal Performance prides itself on delivering highperformance - parts, shopping experience andservice. They aim for an ideal online experience.
Fraud prevention, with in-built delays and added
friction, was an obstacle until they switched to Forter’scustomer-centred, frictionless solution.

The problem
As a business with over a hundred thousand likes on Facebook, 56.9k
followers on Instagram, and an active YouTube channel, it’s easy tosee the enthusiasm that customers have for Lethal Performance.
Their range of products, ability to cater to both the mainstream andniche markets, and friendly and knowledgeable staff have gained themustang performance company an enthusiastic following.

205%

Growth supported,customer-centered0%

Fraud chargeback
costNoManual reviews

Most of all, Lethal Performance is renowned and beloved for its
customer experience. The company is proud to say that “LethalPerformance provides our customers with the highest level ofcustomer service in the industry.” Fast fulfillment, smooth shoppingand checkout and great encounters with staff when relevant are keydifferentiators for the business.
Fraud prevention represented the one fly in the ointment. Like othere-commerce companies in today’s complex and connected world,

Case Study: Lethal PerformanceLethal Performance’s customers often exhibited behavior that could beconsidered suspicious from a fraud perspective.
In their case, the fact that their customers sometimes needed theirpurchases sent to garages or warehouses, and sometimes bought inbulk, were problematic: These could be signs of great customers whowould like to use the website for all their mustang auto needs, or could
be signs of a fraudster looking to take advantage of an active resellermarket for the goods. U.S. military customers were another challenge.
Lethal Performance felt strongly about serving them well, but faced
the difficulties inherent in a group often overseas - conflicting billing/shipping addresses, varying IP addresses and so on.
Lethal Performance, aware of the prohibitive cost of fraud, felt they
had no choice: They instituted rigid rules which sent any “risky” orders
to manual review. But they weren’t happy with this solution - it caused
orders to be delayed by as much as 24 hours, confused customers
who weren’t sure if their order had been confirmed or not, and resulted
in a small but significant percentage actually being declined eventhough they were probably genuine. Rules and manual reviews were
bad for customers, bad for customer satisfaction, and bad for sales.

The solution
When Lethal Performance heard about Forter’s customer-centeredfraud prevention, they realized at once that it was perfect for theirneeds. Full automation meant an immediate end to manual reviews
and all the delays and frustration that they caused. Instead, the siteboasts a swift, smooth checkout experience and speedy fulfillment precisely in line with the company’s emphasis on excellent customer
experience.
Forter’s policy of treating all orders as “innocent unless proven guilty”
means that false declines are no longer a concern, and the increased
approval rate has boosted sales. Moreover, since all approvals are now
instant, customers never need to reconsider their order, or call up tofind out what is happening. Forter’s full fraud chargeback guarantee
ensures that the high approval rate is only gain for Lethal Performance,and never pain - if the system were to make a mistake, Forter would
take the hit.

About Lethal
Performance
Lethal Performance isthe leader in late modelmustang performance andecoboost parts distribution.
With competitive pricing,
fast shipping and friendly
and knowledgeable
staff, Lethal Performanceprovides customers
with the highest levelof customer service in
the industry. Visit www.
lethalperformance.com for
more information.

“There’s no doubt in
my mind that Forter
has contributed to ourgrowth and success.
Instant approvals, smooth
checkout and fast fulfillment
are obviously hugely
popular with our customers,
matching and supporting
the very high levels ofcustomer service we aim
to provide at all times. And
automation is the obvious
answer for any growing
business - you just can’t
scale effectively without it.”
Jonas Cooper, CTO

The high approval rate, automatic decisions and decisioning accuracy
are made possible by a dynamic system which learns with each

Case Study: Lethal Performancetransaction and benefits from the in-depth and ongoing research ofForter’s team of fraud domain experts and analysts. It has replaced theold rules-based model, which was too rigid to judge each customer on
their own merits. The unique profile of Lethal Performance’s customers
and their needs is now effortlessly accommodated.

The result
Lethal Performance has been using Forter’s solution for over 18 months
now, and they couldn’t be more satisfied. Approvals are up by 4%,
reflecting the end to mistakenly declined customers, and customer
satisfaction is at an all-time high. In fact, the company’s business hasgrown 205% in the period.
With Forter’s solution in place, this gratifying growth has been solely acause of delight for Lethal Performance. Relieved of manual reviews,
they are able to scale their fraud prevention as fast as the customers
can come. Fraud prevention itself is simply no longer a distraction fromthe essence of their business.
Chargebacks remain extremely low, with an average of 0.04% - further
evidence of the accuracy of the dynamic system which approves manyorders which previously would have been turned away. Any fraudchargebacks that do come, of course, are covered by Forter under theguarantee and do not take a cut out of Lethal Performance’s profits.

“The increase in approvals
has had a direct impact on
our bottom line. It’s great toknow we can accept theseorders now. And it’s notjust a sale each time - it’s acustomer, hopefully for life.”
Jonas Cooper, CTO“We’re passionate about
our products, our industry
and our customers. We
never wanted to be
fraud prevention experts.
Thanks to Forter, fraud isessentially no longer aconcern for us. We leave itto their expertise, and weconcentrate on what we’rebest at.”Jonas Cooper, CTO

Most importantly, Lethal Performance now has fraud prevention whichmatches and supports its company policy and attitude of always
providing the very highest level of customer experience. That’s best for
their customers, and best for their business as well.

Case Study: Lethal Performance

About Forter

For more info

For online merchants seeking to grow and scale while lowering
their cost of fraud, Forter provides a fully automated, real-time fraud
prevention service that eliminates the need for rules, scores andmanual reviews and makes fraud prevention friction-free and invisible
to buyers.

Go to www.forter.com
or contact us
info@forter.com

Unlike other services, the Forter service is continuously updated by
top talent with expertise in behavioral science and military intelligence.
This means the system is dynamic, consistently effective, andcustomer-centered.
The result is the most accurate and forward-looking solution in themarket for increased approvals, a smoother checkout experience,and the near elimination of false positives - meaning more sales andhappier customers at a much lower cost.

Case Study: Lethal Performance