7. Public Relations Activities

7. Public Relations Activities
In order to enhance its visibility, to establish and maintain cooperative relationships with as
many organizations as possible, and to contribute further to international efforts for disaster risk
reduction, the ADRC has been using the mass media to conduct its public relations campaigns
extensively, while actively involved in international conferences, lectures and symposia.

7-1. Promotion through Mass MediaThe ADRC has been making active efforts to attract TV, radio, newspapers and media coverage
to publicize its activities not only to disaster reduction practitioners but also to the general public.
Some of activities, media coverage and others are listed below.
Table 7-1-1 TV/Radio Coverage
MediaDate

TV/Radio Station

Description

TV

Oct. 04 2009

NHKInterview to Mr. Ibaraki, Senior Resercher, ADRC on
the survey of the earthequake damage in the Sumatra
Island, Indonesia before departureTV

Oct. 04 2009

NHK

Reporting to the Cabinet Office the survey of Sumatra
Island earthquake, Indonesia.

TV

Oct. 04 2009

Sun TV

Reporting to the Governor of Hyogo Prefecture on thesurvey of Sumatra Island earthquake, Indonesia.

Table 7-1-2 Newspaper and Magazine Coverage
DateNameJan. 29, 2009

NihonShimbun

KeizaiSep. 1, 2009The Statesman(Pakistan)

Sep. 2, 2009

Pakistan OBSERVER

Oct. 1, 2009

Mainichi Shimbun

Oct. 2, 2009

Jiji Press

Oct. 3, 2009

Kobe Shimbun

Oct. 3, 2009

Yomiuri Shimbun

Oct. 3, 2009

Mainichi Shimbun

Oct. 7, 2009

Yomiuri Shimbun

Oct. 10, 2009

Kobe Shimbun

Features
ADRC organized the experience-based Disaster Mitigation
Education (Town watching program, Hazard map-making)this summer in earthquake-affected area of Sichuan, China.
The video conferencing lecture on Structural Dynamics washeld as part of an Earthquake Risk Reduction and Recovery
Preparedness Programme (ERRP) for the South Asian Region.
It brought together over 100 Participants from Japan, Pakistan,Nepal, Bhutan and Bangladesh.
The video conferencing lecture on Structural Dynamics washeld as part of an Earthquake Risk Reduction and Recovery
Preparedness Programme (ERRP) for the South Asian Region.
It brought together over 100 Participants from Japan, Pakistan,Nepal, Bhutan and Bangladesh.
ADRC and DRI prepare to dispatch a joint assessment mission
team to Sumatra Earthquake in Indonesia.
Announced ADRC and DRI dispatched a joint assessment
mission team to Sumatra Earthquake in Indonesia.
Announced Messrs. Arakida and Ibaraki, Senior Researchersof ADRC and Mr. Nagamatsu, Ph.D. Research Scientist ofDRI conduct a joint assessment mission in Sumatra
Earthquake, Indonesia.
Announced ADRC and DRI dispatch a joint assessment
mission team to Sumatra Earthquake in Indonesia.
Announced ADRC and DRI dispatch a joint assessment
mission team to Sumatra Earthquake in Indonesia.
Introduced ADRC in editorial article “Sumatra Earthquake”.
The joint assessment mission team on Sumatra Earthquake inIndonesia reported to Governor of Hyogo.

83

Oct. 11, 2009

Mainichi Shimbun

Oct. 11, 2009

Mainichi. jp-News Website-

Oct. 14, 2009

Yomiuri Shimbun

Oct. 31, 2009

Kobe Shimbun

Oct. 31, 2009

Kobe Shimbun

Jan. 1, 2010

Kobe Shimbun

Jan. 15, 2010

Kobe Shimbun

Jan. 17, 2010

Kobe Shimbun

Jan. 17, 2010

MSN Sankei News
- News Website-

Jan. 18, 2010

Kobe Shimbun

Jan. 18, 2010

Kobe Shimbun

Jan. 18, 2010

Mainichi Shimbun

Jan. 18, 2010

Sankei Shimbun

Jan. 19, 2010

Asahi Shimbun

Jan. 19, 2010

Asahi.com

Jan. 19, 2010

Indo news(Yahoo News)Jan. 20, 2010

Kobe Shimbun

Jan. 20, 2010

Kobe Shimbun

Jan. 20, 2010

Mainichi Shimbun

Covered a current status of an assessment in Sumatra
Earthquake by Mr. Ibaraki, Senior Researcher, in the article of“Disaster Prevention, Preparedness for Tomorrow”
Covered a current status of an assessment in Sumatra
Earthquake by Mr. Ibaraki, Senior Researcher, in the article of“Disaster Prevention, Preparedness for Tomorrow”
The joint assessment mission team from ADRC and DRI
reported to Governor of Hyogo.
The First Japan-China-Korea Trilateral Heads of GovernmentAgency Meeting on Disaster Management was held on 31stOctober. H.E. Mr. Seiji Maehara, Minister of State forDisaster Management, Government of Japan announced atpress conference that Asian Conference on Disaster
Reduction2010 (ACDR2010) will be held.
Covered The First Japan-China-Korea Trilateral Heads ofGovernment Agency Meeting on Disaster Management, thearticle of Japan’s international cooperation in Disaster
Reduction and introduction of ADRC.
International agencies around HAT Kobe introduced byGovernor Ido of Hyogo in the occasion of New Year dialog
with Governor’: the 15th Anniversary of the Great
Hanshin-Awaji Earthquake.
Introduced ACDR2010 in editorial article “the 15thAnniversary of the Great Hanshin-Awaji Earthquake”.
International Recovery Forum 2010(IRF2010) was held inKobe, Japan.
ACDR 2010 was held in Kobe. High level government
officials from 28 countries in Asia-focused exchanged
opinions on disaster prevention countermeasures.
ACDR 2010 was held in Kobe, discussed international
corporation on disaster management in Asia and HFA.
H.E. Mr. Hiroshi Nakai, Minister of State for Disaster
Management, Government of Japan, held a press conference
after participating ACDR2010.
H.E. Mr. Hiroshi Nakai, Minister of State for DisasterManagement, Government of Japan, held a press conference
after participating ACDR2010.
ADRC2010 was held in Kobe, Japan.
Interviewed with Ms. Margareta Wahlstrom, Assistant
Secretary-General for Disaster Risk Reduction and Special
Representative of the Secretary-General for the Hyogo
Framework for Action in the Secretariat for the International
Strategy for Disaster Reduction.(UNISDR) participating in
ACDR2010.
Interviewed with Ms. Margareta Wahlstrom, Assistant
Secretary-General for Disaster Risk Reduction and Special
Representative of the Secretary-General for the Hyogo
Framework for Action in the Secretariat for the International
Strategy for Disaster Reduction.(UN/ISDR) participating inACDR2010.
Japan-SAARC Symposium on Vulnerability Atlas in SAARC
Region organized by ADRC and SDMC was held in Kobe onJanuary 20.
Introduced comments on ACDR2010 by Mr. Koresawa,
Executive Director of ADRC.
H.E.Mr. Minjur Dorji, Minister, Ministry of Home andCultural Affairs (Bhutan) participating in ACDR2010, visited
Arima area as field trip.
Introduced comments by Mr. Koresawa, Executive Director ofADRC, “We recognized the importance of sharing andhanding down earthquake disaster experience throughACDR2010.”

84

7. Public Relations Activities

Jan. 28, 2010

Yomiuri Shimbun

Jan. 28, 2010

Indo News(YAHOO News)Feb. 13, 2010

Kobe Shimbun

Interviewed with Ms. Margareta Wahlstrom, Assistant
Secretary-General for Disaster Risk Reduction and Special
Representative of the Secretary-General for the Hyogo
Framework for Action in the Secretariat for the International
Strategy for Disaster Reduction.(UN/ISDR) participated in
ACDR2010 and mentioned “Expect Japan’s international
contribution for Disaster Prevention.
Introduced the Hazard Map at the Japan-SAARC Symposium
on Vulnerability Atlas in SAARC Region.
Introduced IRP at Great-Hanshin Awaji Earthquake 15
annivasary Forum.

7-2. Participation to International Conferences
In order to develop organic networks with international organizations and NGOs in addition to membercountries, the ADRC attended the following international conferences to increase its presence and toparticipate in discussions with relevant organizations on international cooperation for disaster risk reduction.
Table 7-2-1 International Conferences
Conference
Date
ISDR Asia PartnershipAug.11-14,
Meeting in Incheon,
2009
Republic of Korea

Venue
Korea
(Incheon)

Sponsors
ISDR

Attendee
Koresawa,
Ibaraki,Shiomithe ACDM Working
Group Meeting on Risk
Assessment, Monitoringand Early WarningAug.
19-20,
2009

SingaporeASEAN-US Ogane
TechnicalAssistanceand Training
FacilityWorkshop on Recovery of
Rural Cities Affected by
Shichuan Earthquake

Sep. 14-15,
2009

China(Shichuan)

Tsinghua
Univ. &Kobe Univ.

FujiedaThe International
Conference on the Social
Mobilization Mechanism
for Catastrophic Disasters
and the Formulation of
Emergency Laws andRegulations
The 4th ECOInternational Conference
on Disaster Risk
Management
IRP Regional Workshop

Oct. 28-30,
2009

China(Beijing)

the MinistryofCivil
Affairsof
China

FujiedaOct. 7-8,
2009

Tajikistan(Dushanbe)

ECO

KodamaNov. 2-7,
2009

Indonesia(Yogjakarta)

IRP, ADRC,
ASEAN
Secretariat,
Gadja Mada
Uni.

Porcil (VR)Dec. 13-14,
2009

Bangladesh(Dhaka)

Governmentof
Bangladesh,
Tokyo
PolytechnicUniversity,
theBangladesh

Koresawa,Uchiyama

International Forum on
Tornade Disaster Risk
Reduction for Bangladesh

85

Contributions
Discussed thefollow-up action tothe Second Session of
the Global Platform
on Disaster Risk
Reduction (DRR)
Made a jointpresentation with theUNDP and the PDC
on the importance ofDisaster Inventories
for Disaster Risk
Reduction
Introduced theutilization of thesatellite technology
for DRR
Made a presentation
on disastermanagement laws
and systems anddisaster emergency
response system inJapanMade a presentationin the session ofregional cooperationand coordination
Presented 2009
typhoon disastersituation in thePhillipines while
helping organize theConference.
Made twopresentations on“Governance andPolicy Making” and“Public Awarenessand Education”