Yuhong Wen,Wen He ZhangZhang, Lin Liu
Liu, Hongji Yang
School of Software, Tsinghua University, China
Institute of Creative Technologies, De Montfort University, UKUser – Designer
Textual description – Implemented Product
Implemented Product – Customer ExperienceIn contrast to a science, engineering is about how to build
artificial things, so that expected goals, functions,adaptations to environments can be fulfilled.

Automatic Generation ofComputer Animation: UsingAI for Movie Animation
Animation,
R. Lu and S. Zhang,
LNAI 2160, 2002, Springer.

 "ScienceSciencen,…contra‐distincted from art
art. Thedistinction as commonly apprehended is that ascience
ii concerned
isd with
ith theoretic
thti trutht th andd an
art with methods for achieving certain results."
results
Oxford English Dictionary • Learning vs.
vs Making Thus,, we do find synergies
y g between art andengineering, regardless of many a differences.

 Session 1: Team working session (30 minutes)
 ①：Scripting
p g ②：Action design
 ③：Background / stage design
 ④：Music composition Session 2: 5 minutes per team
 ⑤：Execute the integrated designed activities Session 3: 20 minutes
 Summary and discussions 1. assign roles for group members;
 2.
2 prepare background design;design 4. think of plots, scenes, dialogues…
 3. compose / selectl music ffor your ; 5. yyou will still have 20‐30 minutes in theafternoon session to finalize your team work.

write down textual descriptions of the character
dialogues the series of shots withdialogues,(1) introduced movie paradigm and director styles,(2) keynote determination,
determination(3) further refinement of plots,(4) missing plots inserted,inserted and(5) whole story segmented into a series of shots.

 You will plan for what actions the roles should act on in orderto reflect the theme of the story,
 the principal roles,roles
 the minor principal roles,
 the main development threads,
threads
 the sentiment and behaviour of roles,
 abstract actions unfolded into concrete ones,
ones
the environmental constraints, etc.
 or even dance  You may list the design plans,
 As
A wellll as theth guidelines
id li
ini mind
i d whilehil doingd i

the design.
 Guidelines for camera, colour and light.
 Portrayy the figures
gand atmosphere.
p You can prepare simple background slides .

 not necessarily musicians who have profoundknowledge in composing,composing
 may simply write down the requirements fortheh music,
 or use Baidu or Google
g to pick
p musics that fits
the scenes best.













The story:
story
Once when a Lion was asleep a little Mouse began running up and down
upon him; this soon wakened the Lion, who placed his huge paw upon him,
phis bigg jjaws to swallow him.
and opened"Pardon, O King," cried the little Mouse: "forgive me this time, I shall neverforget it: who knows but what I may be able to do you a turn some of thesedays?"
The Lion was so tickled at the idea of the Mouse being able to help him that
he lifted up his paw and let him go.
Some time after the Lion was caught in a trap, and the hunters who desiredg, tied him to a tree while theyy went in search of ato carryy him alive to the King,wagon to carry him on.
Just then the little Mouse happened to pass by, and seeing the sad plight, inwhich the Lion was, went up to him and soon gnawed away the ropes thatbound the King of the Beasts.
Beasts"Was I not right?" said the little Mouse.
Conductor’s instruction: the film should demonstrate “little friends may
yprove great friends”.

 The user asks E for an interest free credit.
 Because E likes the pprotagonist,g, s/he p
proposesptohim/her to marry A in exchange.
 The user accepts this proposal.
 Because D wants to marry A,A she/he confronts
the protagonist who decides to confront D as well.
 A likes D.
D Therefore s/he decides to defend D
against the user.
 Conductor’s instruction: the film should

demonstrate “there can be complicated social andemotional interactions between roles”.
roles”



sometimes things can change
and not always
y in the best wayy

I want revenge I want it bad
i want em' p
payy their fee...

I got pissed off and mad and sadto me thishi WASN’T okk

I know eventually
I’ll forgetfthishi wholeh l thinghi

this isn
isn’tt right I don’t
don t understand
why they did this to me

but you gotta admit
I’m one strong little girlcomplaining
pg about nothing...
g
Byy Brittany
tta y Woessneroess e Prelude.

A mountainous area in autumn,
distance shot, russet colour; Episode 1. A small house burning charcoals,
from distance to close shot,, maple
p leave andwhite smoke color; Episodep
2. River and valleyy in the rain,, bamboo,,farmer house, persimmon trees, closest scene,green and pg
persimmon red; Episode 3. Forest, mule, field and Children, close
shot, white and grey.

246
6 years b.c.,b Qi
Qin's' Jing
Ji riversidei
id becamebChi
China's' mostt spectaculart l
construction site. At that time the construction of over 100
thousand people, which lasted 10 years to complete. Han engineer
Zheng Guo is the Chief Engineer.
 Later, the King of Qin found out that Zheng Guo is a spy sent the byKing of Han , who built the canal to weary Qin. He wanted to kill
Zheng Guo.
 Zheng said that the canal can benefit Qin,Qin asked to let him finish
the project before being killed. King of Qin agreed.
 Zheng Guo Canal goes through today
today‘ss Jingyang in Shaanxi
Province, 124 km long, irrigates 115 million acres of fertile farmland .
Zheng was killed after the project, people named the canal with hisname — Zheng Guo.
To be or Not to be，It all depends ……

Classroom availability
ySports field
…

…

……

Road Traffic

Restaurants

Real time traffic status reportpBus location report
Passengers number reportHe wanted to take the bus line 34（However, there wasn’t a Real-time
Public Transit Inquiry System ）

then…

10
10:00
9 30
9:00
9:30
00
00AMAMMyy busmust arrive
earlier thanyours！

Nocomments…

Passenger
A （whoPassenger
B（whoalsousesusesthethesystem)
system）

a sThanks!

 A. How to best use multimedia techniques to

produce a product more enjoyable? This canbe a joint effort of elaborating on theenjoyable
bl elements,lto b
best mix up severall
multimedia elements to achieve a desired
level of effect.

 B. How to best use multimedia techniques tomake the requirements engineering process
more enjoyable?
 e.g. whath requirements engineers shouldh ld
deliver to the customer in future?
 A thick stack of textual documents or a video

product with vivid exhibition of our understanding
to user’s needs and system functions?

 C. How to reflect creativity for media

production in software design?
 How to use creativeness to develop software
more efficiently?
ffl
 How to maintain the integrity
g y of thespecification while allowing creativity
and enjoyment?

 D. What is the difference between eliciting

requirements for a multimedia intensive
product or a nonnon‐‐multimedia intensive
product?
d The motive of Design – function
 The origin of design – repeating The essence of design – creation
 theh designer'sd iinterest
iisi Human‐Centered,d

it is to designg ggood and reliable p
products tobring people happiness, these products arepractical, functional and attractive,charming, delightful, entertaining.

Technology centered
PeopleMachines

Human centered
PeopleMachines

Vague

PreciseCreative

Unoriginal

Disorganized

Orderly(accommodating)

RigidDi tDistractibletibl(f(focussed)d)(Context(Ct tsensitive)(Context(Ct tinsensitive)

Emotional(rational)

Resourceful

Un- imaginative

Illogical

Logical(manyintelligence)(fast butrepetitious)/ Dept. of Technology Management

27/09/2
010

PAGE42

Tactic Knowledge, hiddenin Designer’s mind. Can
only be seen after being
visualized.

 Requirements (Design Goals, IntentionalModel)
 Concepts/ Ideas
 Graphicalh l Representation
 Concept
p diagramg Renderings
Communication media & Tool for selections and evaluations

 Product (symbol, semantics, appearance)

The influence of problem representation on Design.

P blProblem
solvingl i as change
hini Representation
Rt ti▪



Spatial Representation▪

Solving a problem simply means representing it so as to makethe solution transparent.
transparent
E inE.g.
i CAD

The Taxonomy of Representation

Alternative representation for design problems.

A LASTING COMMITMENT
to the DEAF…

47