TRIZ Development atIntel Corporation

AgendaInnovation at Intel
TRIZ history at Intel
TRIZ Role and Proliferation

Japan TRIZ
Symposium 2008

TRIZ as an Intel methodology

Amir Roggel
Principal Engineer
Intel Israel(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

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The 20th Century~1900(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

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Radical Innovation~2000

y Goes beyond competitive positioningy May lead to major paradigm shift
y Usually an individual achievement; champion driven
y Risky with high failure rate; rare in mature companiesCourtesy Gene Meieran, Senior Intel Fellow(C) The Author & Japan TRIZ Society

Courtesy Gene Meieran, Senior Intel Fellow

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Japan TRIZ Symposium 2008

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(C) The Author & Japan TRIZ SocietySlide 4Japan TRIZ Symposium 2008

September 10, 2008

Radical Innovation

Incremental Innovationy Address issues in non-traditional ways
y Necessary to retain competitive position but does not

1920
1/1,000,000 the cost
1/10,000,000 the size
1,000,000 X the reliability

threaten status quoy Responsive to problems, opportunities or trendsy Team driven; high expectation of successy Lots of recognition and reward for success

1960
2000

Courtesy Gene Meieran, Senior Intel Fellow(C) The Author & Japan TRIZ Society

Courtesy Gene Meieran, Senior Intel Fellow

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Japan TRIZ Symposium 2008

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Japan TRIZ Symposium 2008

The Future of Moore’s Law

Incremental Innovation: Moore’s Law.09µ(C) The Author & Japan TRIZ Society

No Relaxing!

0.065

Core2Duo®
2007 65nm

DesignArchitecture
Systems
OpticsElectronics
DesignSolid state physics

106
105

Chemistry
Physics
Pentium®4 Processor
Materials science®
Pentium II Processor

104

Pentium® Processor

103
80286

101Automation
Mech. Eng.
Operations
Chem E.

Core2DuoPentium® III Processor

Networking

i486™ Processor

8086

Manufacturing

DesignArchitecture

Processing

’75

’80

’85

’90

’95

’00

’05

TheTheNumber
NumberofofTransistors
TransistorsPer
PerChip
ChipWill
WillDouble
DoubleEvery
Every18
18Months.
Months.
Courtesy Gene Meieran, Senior Intel Fellow(C) The Author & Japan TRIZ Society

Communications
Info tech
Networks
Software
Photonics

Pentium® Pro Processor

i386™ Processor

102

September 10, 2008

’10

’15

Source: Intel

Courtesy Gene Meieran, Senior Intel Fellow

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Japan TRIZ Symposium 2008

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(C) The Author & Japan TRIZ Society

Slide 8Japan TRIZ Symposium 2008

September 10, 2008

CPU – the Brain of Evolving Computing Platforms
Intuitive and Aware
Computers

MobileNetworkedSensors+Inference

Mainframes

WirelessWill sensors and inference
trigger a “Cambrian” explosion?

PC’s(C) The Author & Japan TRIZ Society

Slide 9Japan TRIZ Symposium 2008

September 10, 2008

The 20th Century

All manufactured inhigh volume attelevisionaffordable prices

radio

Cell phonecomputers

ElectroOpto

nuclear movies

Mechoelectrification

Chemistry
Physics
Materials

Providing ubiquitous power wasa key to success in the 20th centuryCourtesy Gene Meieran, Senior Intel Fellow

Courtesy Andrew Chien – VP and Director, Intel Research

Sciences:

1. Electrification
11. Interstate highways
2. Automobile
12. Space flight
3. Airplane
13. Internet
4. Water supply & distribution 14. Imaging
5. Electronics
15. Household appliances
6. Radio and television
16. Health technologies
7. Agricultural mechanization
17. Petrochemical technology
8. Computers
18. Laser and fiber optics
9. Telephone
19. Nuclear technologies
10. Air conditioning/refrigeration 20. High-performance materials* National Academy of Engineering;“A Century of Innovation”

ENIACappliances

20th Century Top Science andTechnology Achievements *laser

imaging

airplanecarmechanization

Depended onenergy
distribution(C) The Author & Japan TRIZ SocietySlide 10

Japan TRIZ Symposium 2008

September 10, 2008

21st Century Top Science andTechnology Achievements * Energy conservation
 Traffic/population logistics
 Resource protection Natural disaster control
 Food & water and supply AI, interfaces and robotics
 Waste management
 Electronic environment
 Medicine and prolonging life  Globalization
 Security & counter-terrorism  Space exploration
 Education and learning Preservation of species New technology
 Entertainment Genetics and cloning “Virtualization” and VR
 Knowledge sharing Preservation of history
 Global communication*Gene Meieran prediction; IFF votes

Courtesy Gene Meieran, Senior Intel Fellow(C) The Author & Japan TRIZ Society

Courtesy Gene Meieran, Senior Intel Fellow

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Japan TRIZ Symposium 2008

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(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

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The 21st Century All to be manufactured inhigh volume ataffordable prices
BIO
WasteMedicalINFO
mgmtBiologyand Medicine
Information

TRIZ at Intely Historyy Proliferationy Problem solving
y Applications:
Present and Future

EnergyFood prodSensors& distCommunications
AINANO
Sciences:
Will depend onWeather
NanoNano-scale
Physics
Knowledge
Technology
Biology
Security
distribution
Information“Chips”
Chips”
Internet(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

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TRIZ at Intely 1996-2001 Exploration stage- 1996, Santa Clara Technology Development - Began TRIZ
software pilot/training. Two very successful projects –“Sputnik” and “Bubbles”(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

Intel’s Manufacturing
Fab/Sort & Assembly/Test Sites- 1998 Introduced to Assembly Technology Development and FlashBusinessy 2002-2004 Early deployment and seeding in Mfg.

y 2005-2006 Adoption – Manufacturing world-wide

Japan TRIZ Symposium 2008

Ireland

FabOregonIsraelMass.

Fab/Dvlpmt.

Arizona

FabA/T Dvlpmt.

- Manufacturing expansion and beyond

Slide 15

Systems

Fab

FabChengdu*
ChengduAssembly/Test●

Fab/Dvlpmt.

y 2007-> into the future(C) The Author & Japan TRIZ Society

Washington

California- 2005 First classes to Level-2 and Level-3- 2006 All Level-1, Level-2 classes delivered internally

September 10, 2008DalianFab2008
1970- 2002 First TRIZ class in Assembly/Test Mfg. – Cavite, Philippines- 2003 First class in Fab/Sort Mfg. – Kiryat Gat, Israel- 2004 Classes in more sites (Fab/Sort and Assembly/Test)

September 10, 2008

Shanghai

Assembly/Test
Philippines

Assembly/Test
New Mexico

Fab

Costa Rica

Assembly/Test

VietNamAssembly/Test
Malaysia

Assembly/Test(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

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Mark Barkan – MA-TRIZ President

Intel TRIZ Conference
Chandler, Arizona - Dec 2007y Intel wide conference held in 2007.
y Conference Theme: “Innovating the Future”
y Over 150 attendees from around the world(40 non-US).
y 6 papers, 28 posters showcasing work acrossmulti-disciplines
y Invited talks by Intel Fellows, industry
experts, TRIZ masters(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

September 10, 2008

Problem Solving Framework at Intel(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

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Why is it important for Intel to solve
manufacturing problems quickly?
Each new technology has a shorter life cycle and requires a faster ramp
rate than previous technologies. Problems incurred are much morecostly per day of problem solving than they have ever been.

y Why problem solving is so

critical in our current businessmodel
y Our current problem solving
culturey Our manufacturing objectives
y Types of problems we solve
y How TRIZ fits iny Future vision of TRIZ at Intel

90nm
130nm
180nm

300mm WSPW

250nm

350nm

65nm

(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

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(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

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Intel’s Manufacturing MissionIntel’s Problem Solving Culture andMethodology

To be the best in the world at:
Problem orUndesired event
occurrence

Ramping new products into high volume

Prevent

YieldsTool productivity

Symptoms

Fix

Most Probable
Cause(s)Cost and agility
Root Cause

In order to achieve our goals, problems must be quickly
contained, and with root cause understanding.

(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

September 10, 2008

Problems are solved at different levels, with bothtime-to-solution and quality of solution in mind.

(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

Managing the Problem Solving Process

Types of Problems We Solve

Framework to manage theproblem solving processy Corrective: Problems where a

Step 1:
DefineCommunicate!

Step 6:
Standardize
Solutions

Step 5:
Implement
Solutions(C) The Author & Japan TRIZ Society

Step 2:Document
Current
Situation

the Problem

Step 7:
Determine
Nexte Steps

Slide 23

Step 3:Create &Validate Model

standard previously achieved isnot being met Ex: excursion.

y Improvement: The current systemor process performance, as it wasdesigned, is expected to beimproved Ex: Yield improvement.

y Preventive: Problems are where

the goal is to add robustness andprevent systems or processes fromfailure or falling below baseline.
Ex: Integrated process window
centering

Step 4:DevelopSolutions

Japan TRIZ Symposium 2008

September 10, 2008

September 10, 2008

(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

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Analytic Tools for Problem Solving
y This is where TRIZ comes in…
Management tools

Analytical tools

Problem Definition
Definition
Problem
Current Situation
Situation
Current• “Zone of Conflict” Analysis of the Useful / Harmful Operational
Zones to understand the conflicting requirements• Resource Analysis during Operational Time

Model Building/
Building/
Model
Root Cause
Cause
RootAnalysisAnalysis• Cause and Effect Chain helps to see other potential causes ofproblems• Scientific Effects db better understanding of other potential causes

Solution
Solution
Definition
Definition• Scientific Effects db identifying effects that can solve problems• 40 Principles – identify potential solutions• Predictions (Technology Trends) – identifies evolutionary
potential of interaction between components

Slide 25

Japan TRIZ Symposium 2008y Ramping new products into HVM
Corrective Problems• Functional Analysis of Product or process.
• TRIZ helps to define the real problem to be worked on vs. symptoms.
• Ideality of Engineering Systems & focusing on Main Useful Function.

(C) The Author & Japan TRIZ Society

How the Problem Solving Model Fits
Together

September 10, 2008

Failure Anticipation
Analysis

Improvement Problems

Step 1:

Step 7:
Determine
Nexte Steps
Step 6:
Standardize
SolutionsDefineStep 2:the Problem Document

Current
Situation

Communicate!

Step 5:
Implement
Solutions(C) The Author & Japan TRIZ Society

Functional ModelingCEC

Step 3:Create &Validate Model

Step 4:DevelopSolutions

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Japan TRIZ Symposium 2008

September 10, 2008

How the Problem Solving Model Fits
Together

How the problem solving model fits
togethery Yields

y Tool productivity

Corrective Problems

Corrective Problems
Preventive Problems

Improvement Problems

Step 1:
Definethe Problem

Step 7:
Determine
Nexte Steps

Step 6:
Standardize
Solutions

Step 2:Document
Current
Situation

Communicate!

Step 5:
Implement
Solutions(C) The Author & Japan TRIZ Society

Preventive Problems
76 InventiveStandards
ARIZ

Japan TRIZ Symposium 2008

Functional Modeling
Step 1:Definethe Problem

Step 7:
Determine
Nexte Steps

Step 6:
Standardize
Solutions

Step 3:Create &Validate Model

September 10, 2008

Step 2:Document
Current
Situation

Communicate!

Step 5:
ImplementSolutions

Step 4:DevelopSolutions
Slide 27

Improvement Problems(C) The Author & Japan TRIZ Society

Trimming
CEC

Step 3:Create &Validate Model

Step 4:Develop
Solutions
Slide 28

Japan TRIZ Symposium 2008

September 10, 2008

How the Problem Solving Model Fits
TogetherAccomplishment and Challenges

y Cost and agilityy TRIZ has generated significant benefit for Intel asmeasured by time to solutions and cost saving

y Challenges in deployment of TRIZ in Intel- Strengthening existing uses
- Propagate to new areas of use

Improvement Problems
Step 1:
Step 7:
Determine
Nexte Steps

Step 6:
Standardize
Solutions

Process Analysis

Definethe Problem

Step 2:Document
Current
Situation

Communicate!

Step 5:
Implement
Solutions(C) The Author & Japan TRIZ Society

y Tips for other companies who want to deploy TRIZ
- TRIZ is not “Magic Wand”: it requires hard work andinvestment, and deliver great results to those who do it- The 4 conditions required to make TRIZ successful in acompany…

Step 3:Create &Validate Model

Step 4:DevelopSolutions
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Japan TRIZ Symposium 2008

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Conclusions(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

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Acknowledgementsy TRIZ is a key systematic innovation platform
for Intel into 21st century
y Our manufacturing challenge: Improve
productivity and efficiency withoutcompromisey Application of TRIZ in R&D and management
are evolving: to improve and develop
systems and processes throughout Intely TRIZ offers both tactical and strategic
capability for companies. It is only thebeginning…

(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

September 10, 2008

Mike Rocke

Kevin Brune

Dave Troness

Richard Platt

Our Visionaries and Champions(C) The Author & Japan TRIZ Society

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Japan TRIZ Symposium 2008

September 10, 2008

David Austin

TS YeohPrincipal Engineer

Principal Engineer

Intel Arizona

Intel Penang

Co Authors/leaders

Our Teachers

Sergei Ikovenko

Our Sponsor

Alex Lyubomyskiy(C) The Author & Japan TRIZ Society

Slide 33

Gene Meieran
Japan TRIZ Symposium 2008

September 10, 2008