SD ASSOCIATION OFFERS EXCLUSIVE GLIMPSE INTO TECHNOLOGY BEHIND
SDXC MEMORY CARD STANDARD AT CEATEC 2009
Next-generation SD memory card also focusof Shanghai Developers Conference
SAN RAMON, Calif. -- Sept. 30, 2009 -- The SD Association will lead the first publictechnical discussion of its next-generation SDXC memory card specification at CEATEC
2009 on Oct. 7. The SDXC memory card specification, released in April to members,
dramatically improves consumers’ digital lifestyles by providing massive portablestorage and incredible speed in the same familiar family of card shapes, sizes andinterfaces used by millions of people around the world. SD memory cards are theworld’s most popular storage card and this presentation offers CEATEC attendees arare glimpse into SD standards normally only available to members of the SD
Association.
Hiroyuki Sakamoto, SD Association Technical Committee co-chairman, will present“Next Generation SD Memory Card” at 3:30 p.m. Oct. 7 in the Conference Room in Hall
5. The new SDXC specification provides up to 2 terabytes storage capacity andaccelerates SD interface read/write speeds up to 104 megabytes per second for the firstphase. The SD Association will have a road map for data transfer bus interface speed
up to 300 megabytes per second in the coming months.
“The SDXC memory card specification creates innovative content and media
opportunities for manufacturers and service providers and transcends removable
memory’s traditional role in consumer electronics strategies,” said James Taylor,president of the Alliance. “At CEATEC, we’ll reveal the SDXC memory card specificationfrom the perspectives of memory card and device manufacturers and users. We’ll also
look at the many benefits and opportunities manufacturers and service providers win byimplementing this new technology.”
To register for CEATEC and attend the “Next Generation SD Memory Card” session,visit http://www.ceatec.com/2009/en/visitor/admission.html.
The SDXC memory card specification provides the portable storage and speed needed
to store weeks of high-definition video, years of photo collections and months of music.
It can be used in mobile phones, cameras, camcorders and other consumer electronicdevices. The SDXC specification will also be used in business-to-business applications
such as industrial, automotive, healthcare and more. Conventional SDHC, Embedded
SD and SDIO specifications will also benefit from the new SD interface speeds.
SDXC is an interoperable standard available only to SD Association members.
Additionally, a members-only Developers Conference on the SDXC memory card
specification, including Supplementary Notes for SD 3.00, Mechanical 3.00, SDIO 3.00,and SD Host Controller 3.00, will be held at the SD Association 2009 Fall General
Assembly Meeting in Shanghai on Oct. 15-16. Any organizations interested in aninsider’s look and access to the SDXC specification should join the Association. Visit
http://www.sdcard.org/developers/join/ to apply.
SD Association
The SD Association is a global ecosystem of more than 1,100 technology companies
charged with setting interoperable SD standards. The Association encourages thedevelopment of consumer electronic, wireless communication, digital imaging andnetworking products that utilize market-leading SD technology. The SD standard is thenumber one choice for consumers and has earned nearly 80 percent of the memory
card market with its reliable interoperability and its easy-to-use format. Today, mobilephones, Blu-ray players, HDTVs, audio players, automotive multimedia systems,
handheld PCs, cameras and camcorders feature SD interoperability. For more
information about the Association or to join, please visit www.sdcard.org.
Media Contact:
Alisa Hicks
SD Association+1.775.720.5071
media@sdcard.org