PROGRAMMETime in JST
08:15
Delegate Registration
09:05

Welcome Address

09:10

Regulating for Growth
Overseas sales of Japanese content totalled ¥4.7 trillion in 2022, compared with ¥5.1 trillion forthe steel industry and ¥5.7 trillion for the semiconductor industry, and Japan has announcedplans to keep this growth momentum going with further support for the export of anime, mangaand other Japanese content while helping content creators expand overseas. How will Japan dothis and overcome challenges from the digitalization and profitability of content production as
well as working conditions and talent development in the industry?

09:25

Unlocking the Streaming Potential of JapanAs the world’s third largest economy, Japan’s total subscription video market is currently worth
USD$4.6 billion in annual revenue. The streaming landscape in Japan is vibrant but crowded withmore services than most other markets. And yet more than half of Japan’s households still do
not subscribe to a single streaming service, compared to 86 percent in the United States. Howwill streaming develop in Japan, which also faces the global challenges of churn and profitability?
Who is best positioned to succeed and what are the respective roles for domestic andinternational platforms?

09:55

2024 APAC Video Trends and Outlook
Overview on the latest video trends and developments across APAC and in Japan, from streaming
to linear pay TV and advertising.

10:25

Harnessing the Cloud to Optimize Streaming
With the tremendous pressure for streaming and broadcast companies to increase profitability
while focussing on cost efficiency, how can harnessing the power of the cloud help achieve thatand at the same time deliver a better-quality service and scale effectively? How can thetechnology further help enhance security as well as enable deeper analytics of data to better
understand viewing preferences and create a more customised experience for them?

10:45

Coffee Break

11:15

Transformation of Pay TV – Redefining Value, New Business Models and Strategies
As Japan’s traditionally stable linear pay TV industry evolves with a younger generation
increasingly embracing streaming, how are legacy media players redefining their role in the value
chain, transforming their business models and shifting their strategies?

Programme as of 17 September 2024 (subject to change). More details can be found at https://avia.org/all_events/japan-in-view-2024/

11:45

Optimizing CTV Advertising
TV advertising has changed dramatically in recent years driven in part by CTV and streaming, withautomation and programmatic technology playing a huge role in that transformation.
Marketeers today have significantly greater access to data and insights but many aspects ofplanning an effective campaign, from media planning to execution and measurement, are stilllacking. What does it take to optimize value in the TV advertising supply chain and how can we
get there? What lessons can be learnt from other markets where greater progress has been madeand will FAST take off in Japan?

12:15pm

Winning the Battle Against Piracy
Japanese anime has long suffered at the hands of pirates and with greater investments being
made in live action content, the problem could become worse. What is the state of piracy at themoment, how critical is it to protect content, what has already been done and what more needs
to be done, and are there lessons to be learnt from experiences in other markets?

12:45

Networking Lunch

14:00

Addressable TV: Buying Audiences Instead of SpotsTV channels are spending more on content, but advertising rates and revenue have not risencorrespondingly. Could addressable TV advertising make a difference finally enabling TV tocompete more effectively with other media?

14:30

The Anime RenaissanceThe global anime market grew to around ¥3 trillion in 2023 and is expected to grow to ¥8 trillion
by 2030, and according to industry reports, more than half of all revenue now comes from outside
Japan. Will the anime boom continue? What must be done to ensure its sustainability and its
growth momentum?

15:15

Raising the Value of Premium Video Inventory
While international streaming services are increasingly focused on the advertising opportunity inJapan, the domestic market is equally intent on giving digital marketers more and more choice.
Are Japanese marketeers ready to capitalize on the full potential of interactive advertising anddo they see a difference between premium and non-premium inventory? How will the significant
investments made by international streamers change the CTV advertising landscape and what
does the industry need to do to raise the value of premium ad inventory and grow the advertisingpie in streaming?

15:45

Coffee Break

16:15

Japanese Entertainment on the RiseJapanese tourism, food and culture has long held strong global appeal but what is the realopportunity out there for Japanese content and what does success look like? As we start to see
the rise of J-drama fuelled by international streamers, how can J-drama and other genres become

Programme as of 17 September 2024 (subject to change). More details can be found at https://avia.org/all_events/japan-in-view-2024/

as popular internationally as anime and what are the key challenges that need to be surmounted
for J-content to reach its full potential?
17:00

Closing Keynote Session: Legacy Linear, Future Streaming and the Clashing Present
In a race for survival and profitability, how are legacy media giants evolving their businessmodels in this period of transition whether within or beyond the linear business and where dothey see growth opportunities?

17:45

Closing Address and Cocktail Reception

Lead Sponsor

Gold Sponsors

Silver Sponsors

Programme as of 17 September 2024 (subject to change). More details can be found at https://avia.org/all_events/japan-in-view-2024/

Media Partners

Supporting Events & Organisations

Disclaimer: The Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region provides funding support tothe project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or bymembers of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region,
the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative
Vetting Committee.
免責聲明：香港特別行政區政府文創產業發展處僅為本項目提供資助，除此之外並無參與項目。在本刊物／活動內（或由項目小組成員）表達的任何意
見、研究成果、結論或建議，均不代表香港特別行政區政府、文化體育及旅遊局、文創產業發展處、「創意智優計劃」秘書處或「創意智優計劃」審核委員會的觀點。

Programme as of 17 September 2024 (subject to change). More details can be found at https://avia.org/all_events/japan-in-view-2024/