FOR IMMEDIATE RELEASE
Contact:Alisa Hicks
Global Inventures(775) 720-5071
ahicks@inventures.com

SDHC MEMORY CARDS POISED FOR MARKET LEADERSHIPSD Speed Class specifications enable manufacturers
to offer cameras with guaranteed minimum performance capabilities

LAS VEGAS, Nev. – March 8, 2007 – The SD Card Association (SDA) announced today
at PMA 2007 that more than 55 camera models from 10 camera manufacturers now offer
SDHC Memory Card compatibility. Introduced last year, SD High-Capacity (SDHC)
cards provide removable storage greater than 2GB, and specify three data-writing speedsto guarantee minimum data transfer rates.
“SDHC Memory Cards preserve photographic integrity, raising the memory performancebar by guaranteeing minimum – more important than maximum – performance rates,”said Paul Reinhardt, executive director of the SD Card Association. “Professionals andconsumers alike need only match the camera’s recommended speed class with the right
SDHC card to achieve high-quality transfers.”
The three SDHC speed classes – Class 2, Class 4 and Class 6 – transfer data at least 2, 4and 6 MB per second. SDHC-specified cameras detect the fragmented state in the SDHC
card and determine the best speed and location for the data. The SD Speed Class is also a
specification for standard SD cards.
“Demand for high-capacity devices, fueled by higher resolution image sensors and better
quality video capabilities, drives the need for higher performance memory storageproducts,” said Joseph Unsworth, principal analyst at Gartner. “The SD Card format is
the most widely adopted standard in the industry and the evolution to SD Speed Class
specifications will allow the SD Card format to continue to meet the needs of thesedevices.”
SDHC-enabled cameras accommodate SDHC Memory Cards and are backward
compatible with SD Memory Cards. Data on SDHC cards is protected even if inserted in
an incompatible device; SDHC cards will work in standard SD slots with a firmware
upgrade.
Currently shipping camera manufacturers with products supporting SDHC include:• Canon• Casio

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Leica
Nikon
PanasonicPentax••••

RicohSamsung
SanyoUniden

Many photo printers, card readers, video cameras and other devices are also equipped forSDHC guaranteed transfer rates, demonstrating the trend toward SDHC Memory Cardleadership.
“Universal adoption of SDHC is likely as more manufacturers produce and ship SDHCenabled cameras, demonstrating confidence in the format. And with the flash card
memory market anticipated to exceed $25 billion in the next five years, according to ourresearch, manufacturers will remain competitive by supporting these high-capacitycards,” said Alan Niebel, CEO of Web-Feet Research. “Reliable removable storage is
integral to next-generation consumer devices like cameras that require continually
increasing storage capacities and higher performance.”
About the SDA
The SD Card Association is an open industry standards organization established inJanuary 2000 by Matsushita Electric (Panasonic), SanDisk and Toshiba, and is supported
by a consortium of over 900 companies. The SDA’s mission is to set industry standards
and promote SD Memory Card acceptance in a variety of applications. SD Memory Cardstandards are currently being built into a wide range of digital products such as cellularphones, audio players, automotive multimedia systems, handheld PCs and digital video
and still cameras. For more information about SDA, please visit the association’s web
site, www.sdcard.org. Parties interested in joining SDA are encouraged to visit the website or contact helpdesk@sdcard.org. Another SDA web site, www.sdcard.com,
showcases available SD products worldwide and SD interoperability between devices.