December 19, 2012

The Employees of Japanese Companies Depart for the Emerging Countries
in Asia for “International Corporate Volunteering” From January 2013
Termo Corporation, NEC, Panasonic, Hitachi Corporation andBenesse send their employees to local NGOs in Asian countries

Six Japanese companies (namely, Terumo Corporation, NEC Corporation, Panasonic Corporation,Hitachi, Ltd., Hitachi High-Technologies Corporation and Benesse Corporation) are going to send
their employees to local NGOs and social enterprises in South Asian and South East Asian
countries starting from January 2013 by using the “International Corporate Volunteering Program”
organized by Cross Fields. The dispatch period is from one month to six months.
While International Corporate Volunteering Programs are popularly introduced among Westerncountries, Panasonic Corporation was the first one to introduce it in Japan and by now six
companies have decided to introduce International Corporate Volunteering programs successively.
Although the purposes of introducing International Corporate Volunteering are various, the main
reasons are “Cultivate human resources who have cross-understanding and ability to work with
global stakeholders”, “Gain a knowledge of local culture and needs for new market development
and product development” and “Motivate employees by making them utilize their skills andknowledge gained through daily job to contribute to the society”. Those aims are significant issues
when thinking of Japanese business in the future and more companies are expected to introduce
International Corporate Volunteering Program.
Terumo Corporation will send their employee to a health NGO in Indonesia for the first time inJanuary 2013. The Corporate Volunteer is a medical researcher, and will be working to improvethe usage of medical products by utilizing his observation and hearing skills gained through hisdaily jobs. In addition to the researcher who will be dispatched, Terumo Corporation organized thesupporting team based in Japan, named BaseCamp, and five employees already decided toparticipate in this team. Those supporting members have different specialties and backgrounds
within company and will regularly support the project from Tokyo.

December 19, 2012

Following Terumo Corporation, Benesse Corporation will dispatch its employee to a social
enterprise in India, which works in the fields of education in January. This employee from thehuman resources department will work to strengthen the organization in terms of humanresources development for a month. Benesse Corporation decided to dispatch additional twoemployees for half a year and held the recruiting information session on 17th December for next
detachment where about 50 people attended.
Subsequently,

NECCorporation,

PanasonicCorporation,Hitachi,Ltd.

andHitachi

High-Technologies Corporation dispatch their employees from February to April to Indonesia,
India, Vietnam and Laos, respectively. Panasonic Corporation will send two employees withdifferent specialties to the NGO in Indonesia that works in the sector of renewable energy, thus
each company utilizes the International Corporate Volunteering program with different value.
Companies will subsequently hold the sessions to inform the departure and to brief the results ofInternational Corporate Volunteering.

December 19, 2012

Organization ProfileOrganization NameCROSS FIELDS

Date of Establishment

3 May 2011

Address

Machihara Building 5F, 3-8-3 Nishi-Gotanda, Shinagawa, Tokyo, JAPAN
Chairman of the Board / Daichi Konuma
Vice Chair of the Board / Yuka Matsushima
Vice Chair of the Board / Yoshimi Okamoto

Executive Board

Vice Chair of the Board / Osamu Kaneda
Vice Chair of the Board / Hajime Sugiura
Auditor / Hiroki Kawai (CPA)
Auditor / Mangyo Kinoshita (Lawyer)
International Corporate Volunteering

Areas of PracticeWorkshop
Consulting Service

Contact

info@crossfields.jp