ANNUAL
REVIEW
2023

PARTNERSHIPS
AND PROGRESSCONTENTS
03

CEO STATEMENT05
DAZN GROUP GLOBAL RIGHTS MAP
06
CFO UPDATE07
AN ENTIRELY NEW SPORTS ENTERTAINMENT ECOSYSTEM
08
TECHNOLOGY AND PRODUCT DEVELOPMENTS IN 2023
09
FOCUS ON ITALY: A STRENGTHENED AND RENEWED PARTNERSHIP
10FOCUS ON STRATEGY: DAZN'S INNOVATION KEY TO STREAMING SUCCESS
11
GLOBAL FOCUS: THE BEGINNING OF A 10-YEAR JOURNEY WITH NFL GAME PASS
12
FOCUS ON GERMANY: LOCAL FOUNDATIONS BUILDING GLOBAL SUCCESS
13FOCUS ON SPAIN: DRIVING OPPORTUNITIES AND CREATING THE SPACE FOR MOTORSPORTS
14
FOCUS ON DISTRIBUTION: BUILDING AN UNRIVALLED NETWORK
15
COMBATTING IP THEFT: A WINNING APPROACH
17
BUILDING THE HOME OF WOMEN'S FOOTBALL: A SMART AND STRATEGIC INVESTMENT
18
2023 MILESTONESDAZN ANNUAL REVIEW 2023 | 2

CEO STATEMENTIn short, DAZN is the leader in driving thedigitisation of sports entertainment.
2023 GOALS
Our goals for 2023 were centred on securing
the sustainability of our unit economics,
enhancing customer value propositions,and expanding our global footprint.

Reflecting on the fantastic accomplishments of2023, I have never been more certain of what a
valuable business we are building in DAZN.
Our commitment to becoming the global
destination platform for sports fans has driven
every decision, and I am delighted to share theprogress, milestones, and strategic initiatives
that have defined our journey this year.
Throughout 2023 DAZN has not only sustained
its impressive growth but has accelerated its
trajectory to become the Global Home of Sport.
We've achieved significant progress in productdevelopment and geographical expansion. We’ve
forged new partnerships with prominent leagues
and distributors, renewed key rights,
reduced overheads and solidified ourworld-class global leadership team.
OUR VISIONAt the core of DAZN is a vision to be the ultimate
sports entertainment platform for fans acrossthe globe. Sport has a tremendous universal
appeal. More than 3.5 billion people – over half
the world’s population – consider themselves
to be sports fans and contribute to a $500
billion sports ecosystem. This is the basis uponwhich DAZN has set its ambitious goals.

DAZN IS THE LEADER IN
DRIVING THE DIGITISATIONOF SPORTS ENTERTAINMENT

Our aim is to build a scalable global platform
centred on an unrivalled portfolio of sports rightsthat aggregates the fragmented fan experiences ofwatching, gaming, betting, ticketing and ecommerce
into a single, frictionless entertainment proposition.
Launching a free tier alongside our premium
paid-for subscriptions enables us to deliver thiswithin a single lifetime customer account and will
ensure we reach our target of one billion fans.

Key business programmes included theacquisition of Eleven Sports, Team Whistle andata football; the migration and delivery of NFL
Game Pass; the integration of betting, ticketingand ecommerce; the development of free andtiered subscriptions; the acceleration of ouradvertising roadmap; and the reduction of piracy.
We have succeeded in all these initiatives.
STRATEGIC PARTNERSHIPS, RIGHTS
RENEWALS AND GLOBAL EXPANSIONDAZN sets itself apart by its pragmatic approachto strategic partnerships. Indeed, the focus
on this Annual Review is “Partnerships andProgress” and in it we set out a number ofcase studies and first-party endorsements
provided by partners from around the globe.
To highlight the importance of this approach,
our strategic partnership with France’s leading
broadcaster Canal+ allowed us to launch DAZNin France, offering the top two Ligue 1 matches
per week. Since launching in August, we havepartnered with France’s top three telcos Bouygues, Orange and SFR - establishing valuable
relationships ahead of the Ligue 1 bid process.
Securing Formula 1 rights in Spain and Japan,
and renewing Serie A in Italy, and the UEFAChampions League in Canada showcase
our commitment to delivering premium
sports content and serve to endorse DAZN’sstrong, long-term partnership model.
Building on our relationship with Sky in Germany
and Italy, the DAZN app will soon be available
on Sky Q, Sky Glass and Sky Stream products in
the UK, our home market. This partnership gives
DAZN greater visibility in eight million UK homes
and demonstrates how DAZN forges partnershipsthat benefit both fans and the business.

DAZN ANNUAL REVIEW 2023 | 3

Finally, in 2023, we strengthened and broadened
our relationship with Riyadh Season and weredelighted to have been chosen as their global
broadcast partner for the historic fight nights ofBattle of the Baddest and Day of Reckoning. We
look forward to closer collaboration in 2024.
PRODUCT INTEGRATIONS
Our unique technology platform, developed overseven years, now seamlessly integrates betting,ticketing, and ecommerce, promising fans anentirely new sports entertainment experience.
DAZN Bet, an affiliate brand, launched in
the UK, Italy, Spain and Germany this year.
The potential of this sports betting productis evident and expected to capture a 15-20%
market share and grow 30x in the next five
years. 2024 will see further development of
the concept and greater integration into andsynergies with the main DAZN offering.
In 2023, we partnered and launched with Fanatics,
the world leader in licensed sports merchandise,to deliver an integrated shop whereby DAZN’s 60+
million users can purchase a substantial productrange directly through the DAZN app wherever
they are in the world. 2024 will see further
collaborations and integrated customer journeys
that are personalised at an individual user level.
We also embarked on a strategic partnership withDAIMANI to launch and develop an integrated
global sports ticketing marketplace. Leveraging
the DAIMANI technology, DAZN will embed aticket marketplace in the DAZN app. In 2024, we
will support deeper integration with a sharedwallet, one-click purchasing and personaliseduser journeys whereby individual fans areserved relevant events, targeted promotions
and special offers for their team’s matches.
FUTURE OUTLOOKI am excited to see how DAZN is fulfilling its
potential to lead the digital transformationof sports. It’s now clear that the conventional
linear sports model is ripe for disruption. Major
challenges include the lack of engagement among
younger audiences, the bundled business modelwith Cable, and the fragmentation of the fan
experience. By contrast, DAZN is building a digitalplatform that is global, interactive, and directly
solves these challenges.

DAZN engages a large customer base throughmultiple monetisation methods, ranging frompremium subscriptions to pay-per-view events,
advertising, betting, ecommerce, and more.
Our bold move to make DAZN free for all fansin Q1 2024, while maintaining a subscription
requirement for premium content, is designed
to engage over one billion registered users. With
over 60 million registered premium users and 300
million monthly customers viewing DAZN content
already, we are confident in our ability to succeed.
As the leading global sports tech platform,
there are many opportunities to collaborate andpartner with other digital businesses who sharea vision to transform sports entertainment,
create an amazing new customer proposition
and unlock new growth opportunities.
In conclusion, 2023 has been a year of
remarkable progress for DAZN Group. Our
strategic initiatives, financial achievements,and subscriber metrics reflect our commitment
to being the global Home of Sport.
As we navigate the dynamic sports entertainment
industry, we remain steadfast in our mission,
anticipating further growth, innovation,and success in the years to come.

SHAY SEGEV
CEO, DAZN GROUPDAZN ENGAGES ALARGE CUSTOMER BASE
THROUGH MULTIPLE
MONETISATION METHODSDAZN ANNUAL REVIEW 2023 | 4

DAZN GROUP GLOBAL RIGHTS MAP
In 2023, DAZN grew its global rights portfolio and expanded
into new markets. Today, DAZN has a strong domestic presencein 10 core markets where it holds top tier sports rights.
We also have content that is licenced for a global audienceand is available to fans in over 200 markets worldwide.

UK

GERMANYBELGIUM

JAPAN

CANADAUSPORTUGALSPAINFRANCEITALYTAIWANGLOBAL CONTENTDAZN ANNUAL REVIEW 2023 | 5

CFO UPDATEI am delighted to share DAZN’s continued excellent
financial progress in 2023. This year, we again saw
robust revenue growth and a marked improvementin profitability all while increasing investment in ourcustomer experience and world-class technology
platform. Looking ahead, 2024 promises to beanother year of transformation and growth.
Over the last twelve months, we delivered our key
financial priorities. We have financed the acquisitionof top-tier live sports content, further bolstering
DAZN's premier sports portfolio. A highlight was
the introduction of NFL Game Pass, underscoring
DAZN’s unique position as the only global-scale
digital sports platform.
DAZN further cemented its position as the leading
sports broadcaster in Europe with the retentionof domestic Serie A live rights in Italy, a localised
launch in France, in partnership with Canal+, andsecuring market leadership in Portugal and Belgium
with the acquisition of Eleven Sports.

DAZN'S PROGRESS
IN 2023 HAS BEEN
EXTRAORDINARY

We also launched innovative sports betting,merchandising and ticketing services to further
enrich the overall fan experience. These products,
integrated seamlessly with our live streaming
service and powered by our advanced technology
platform, show encouraging early results and lay thegroundwork for ambitious expansion in 2024.
Thanks to our digital model and largely fixed cost
structure, these new revenue streams will increase
our operational efficiency. Over time, this will enable
DAZN to generate more cash flow to reinvest in ourcontent and tech, further reinforcing our marketleading position.
These initiatives to open new markets and revenue
streams are enlarging DAZN’s direct addressable
market of $500 billion. As the leader in digital sports
entertainment, DAZN is well placed to capture a
substantial portion of this expanding market.

Building on 2022, where we delivered 50% growth,
DAZN's financial results in 2023 demonstrate thesuccess of our strategy. Preliminary figures indicate
a near 40% revenue increase, taking Group income
to $3.2 billion. This impressive result is mainly due
to a growth in subscription revenues, achieved byattracting new subscribers, especially in Spain and
Italy, and more effectively monetising our existingbase. We introduced various subscription options,
including tiered content, multi-device access, andpay-per-view options, all emphasising the premium
quality and flexibility of our service.
Additionally, we've seen significant growth in digitaladvertising and a notable initial contribution frombetting and ecommerce. This marks an exciting
diversification of our business model and revenue
sources, which bodes well for capturing greater
customer attention and providing different models ofpartnering and transacting with rights holders.
We are making excellent progress towards
profitability. Despite increased investments incontent, technology, and innovation, we've managed
to significantly reduce our year-on-year losses,
especially in the last quarter. We anticipate thistrend to continue in 2024, supported by operational
leverage and disciplined cost management. With
profitability within reach, DAZN is on a clear pathto achieving substantial and sustainable margins
over time.
DAZN's progress in 2023 has been extraordinary,and the future looks even more promising. Ouroperational and financial foundations are stronger
than ever. DAZN’s mix of premium live sports, bestin-class technology, and a partnership-led approachis delivering a product that is highly valued by fansand rights holders.
We remain committed to innovating and enhancing
our customer experience, seizing new opportunities
to establish DAZN as the ultimate destination for
sports fans worldwide.

DARREN WATERMAN
CFO, DAZN GROUPDAZN ANNUAL REVIEW 2023 | 6

AN ENTIRELY NEW SPORTS
ENTERTAINMENT ECOSYSTEM
We want to reach one billion sports fans from across theworld in a meaningful and enjoyable way and become an
indispensable part of a sports fan’s life.
We are building the ultimate sports entertainment
platform - an entirely new proposition that is interactive,
intuitive, and hyper-personalised.
DAZN is creating a marketplace for all sports related
products and services – watching, gaming, betting,socialising, ticketing and ecommerce – with a single
account and wallet.

DAZN ANNUAL REVIEW 2023 | 7

TECHNOLOGY
BUSINESS
MODEL
ANDANDPRODUCTDEVELOPMENTS
IN 2023
FINANCIAL OBJECTIVES

represents a key milestone in our global expansion
efforts. Equipped with state-of-the-art technology,
this office is a new Centre of Excellence for DAZN.
OPERATIONAL OPTIMISATION AND CONTINUOUS
IMPROVEMENT:Our commitment to optimisation remains
unwavering. Continuously seeking ways toenhance efficiency and effectiveness, we havesuccessfully launched linear channels in record time,
implemented new hybrid transmission workflows,
and introduced operational enhancements.
KEY ACHIEVEMENTS AND PROJECT DELIVERIES:INNOVATIVE PRODUCTION CAPABILITIES:

Throughout 2023, we have successfully executed over
1,600 pivotal projects and initiatives. This impressive
figure signifies an exponential surge in productivity
when compared to the previous year, showcasing
our commitment to excellence and efficiency inproject delivery.

The implementation of virtual galleries has
revolutionised our production capabilities, enabling
us to produce content anytime, anywhere, at afraction of the cost compared to traditional physicalgallery environments.

GLOBAL AUDIENCE EXPANSION AND
PLATFORM SCALABILITY:DAZN continues to attract a global and everexpanding audience. In response to this growth,
we have consistently subjected our platform torigorous load testing to ensure its scalability,
enabling us to remain at the forefront of meeting
increasing demand.
PLATFORM ENHANCEMENT:A significant milestone for the year includes there-engineering of our platform to make third party
integrations smoother. This strategic move not only
played a crucial role in securing the NFL deal but
has also paved the way for forging additional global
partnerships with other leagues and federations. The
introduction of a free layer aims to attract new users,with a focus on converting them into paid subscribers
in the future.

WE HAVE SUCCESSFULLYEXECUTED OVER 1,600
PIVOTAL PROJECTSREVENUE ENHANCEMENT AND PAYMENTINNOVATIONS:
Our focus on revenue recovery includes theintroduction of billing retry and active gracemechanisms to combat failed payments. Additionally,
the integration of new payment methods such as
ApplePay, GooglePay, and Bancontact, along with the
migration of millions of customers, notably from theNFL, to auto-renew, has significantly bolstered ourrevenue streams.
EXPANDED DISTRIBUTION PARTNERSHIPS:
The seamless integration of new distribution
partners, including broadcasters, telcos, and smart
TVs such as Sky, TNT Sports, Tivusat, Optus, Orange,
Bouygues, SFR, YouTube Primetime, Amazon Prime
Video, LG, Samsung, Pluto, and Vidaa, has expanded
our reach and accessibility.
ENHANCING USER EXPERIENCE THROUGH"WATCH PARTY":

Our development of "Watch Party" signifies asignificant step towards creating a progressive andWe have diligently crafted customer-centric journeys,
interactive experience. This feature incorporates a
positioning our app as the ultimate destinationsocial community, influencer-curated events, and aplatform for sports enthusiasts. This integration
range of monetisation opportunities, including
seamlessly combines betting, gaming, ticketing andbrand takeovers.
ecommerce, enhancing the overall user experience.
CUSTOMER-CENTRICITY:

GLOBAL EXPANSION AND WORKPLACEADVANCEMENTS:
Our flagship innovation hub and development centre
in Hyderabad, currently hosting over 600 staff,

SANDEEP TIKU
CTO, DAZN GROUPDAZN ANNUAL REVIEW 2023 | 8

FOCUS ON ITALY:
BUSINESSMODELAAND
STRENGTHENEDAND
RENEWEDPARTNERSHIPFINANCIALOBJECTIVESIn October this year, DAZN renewed its partnershipwith Lega Serie A, securing all 380 Serie A matches
per season until 2029. This is the first major European
football rights renewal for DAZN, further cementing
its standing as the preeminent sports broadcaster on
the continent.
DAZN’s commitment to innovation, reaching new
audiences, and introducing flexible pricing tiers werecritical factors for Lega Serie A and their member
clubs when deciding to recommit to a strong anddeveloping partnership. Growing the popularity
and the value of the competition are sharedobjectives, which can be better achieved with afive-year deal in place. Luigi De Siervo, Lega Serie
A CEO, gives their perspective:"Serie A is very pleased to continue our partnershipwith DAZN for the next years. DAZN has had the visionand belief, more than anyone else, to deliver Italianfootball to fans with the benefits of live streaming,
supported by significant investments in the rights andtechnological infrastructure.
“The recent five-year agreement, which we believe to
be a seminal moment in the relationship between rights
holder and broadcaster, is highly innovative. It createsa stronger and more incentivised partnership between
us, the clubs and DAZN. The insertion of a revenue
sharing provision in our contract means that Lega
Serie A will be even more proactive and creative in
helping DAZN develop, drive, and deliver the content
that will stimulate greater interest and value for thegame in Italy. It is an exciting prospect.

GROWING THE REACH
AND THE AUDIENCEFOR THE COMPETITION
AND THE CLUBS“The partnership approach we have taken together
with DAZN means the journey to innovate and offer
more and better ways for fans to get closer to their
passion has already begun. During matches, we see
state-of-the-art cameras with increasingly cuttingedge embedded software for the best colorimetricrendering in HDR and virtual reproductions in
Augmented Reality, bringing to the sports enthusiasts
original perspectives. And in the all-important review
and analysis of the action, unique experiences are
now available, such access to VAR officials’ exchanges.
DAZN’s subscribers can now listen in exclusively on
the platform to better understand the dynamics of thematch and the decision-making processes ofthe officials.
“This relationship of equals has achieved much already,but there is even more to come. The launch of Serie A
TV Radio in collaboration with RDS on DAZN from the2024/25 season is one such example – growing
the reach and the audience for the competition
and the clubs.”
LUIGI DE SIERVOLEGA SERIE A CEO“As evidence of our willingness to collaborate to growand protect value, we will continue to work alongside
DAZN to tackle the challenge of piracy, an issue thatmeans honest fans and subscribers are subsidisingpeople who want to take from the system but
not contribute.

DAZN ANNUAL REVIEW 2023 | 9

FOCUS ON STRATEGY: DAZN’S INNOVATIONKEY TO STREAMING SUCCESS

BUSINESS MODEL AND
FINANCIAL OBJECTIVESAt the core of DAZN’s continuing development,
and the basis for future growth and profitability,
is a strategy that meets shifting media consumer
habits, while using the digital capabilities inherent
to the platform to create diversified revenue
streams. Ampere Analysis is a market-leading UKheadquartered data and analytics firm specialisingin the media, games and sports sectors. Executive
Director Richard Broughton reflects on DAZN’sstrategy in the context of evolving media trends:

The proliferation of streaming services is another key
challenge for the industry, and is creating demand forsimplicity from users. Nearly two thirds of streaming
users want a single point of access via which they
can search for and find the content they want towatch. For streaming providers, this means working
with aggregators and viewing platform partners tofacilitate discovery, or becoming aggregators of content
themselves. A partnership approach, which DAZN ispioneering, strikes a balance in terms of managing
costs, addressing market dynamics, and creating“In just a handful of years, the nature of TV viewing has
simplified access for sports fans in terms of costshifted radically and permanently. Across the world’sand discoverability.
developed economies, nearly 95% of Internet users
now plug into one or more streaming video products
The outlook for the industry streaming remains
every month. By the end of 2023 there will be 1.7 billion undoubtedly positive, and audiences havepaying streaming subscribers worldwide. And thefundamentally made the shift to streamed video,
streaming sector now accounts for approaching 30%
however service providers must continue to innovate toof the global TV market’s turnover. Just ten years ago
adjust to a more complex, demanding, and competitive
streaming services were responsible for a mere 1%.
climate. DAZN’s strategy is designed to addressthese challenges.”
The scale of change inevitably means that this is not
simply a generational shift. While younger consumers
RICHARD BROUGHTON
led the early adoption of streaming products, the
EXECUTIVE DIRECTOR
average streaming viewer increasingly resembles the
AMPERE ANALYSIS
average TV viewer in age and content preferences. Thisis a seminal shift, and one that requires streamers toembrace the flexibility their platforms allow, to caterfor the differing demands – passive or immersive
viewing habits – their customers will have. DAZN isseeking to create products and services that bridge thegap between the ’lean back’ and ‘lean in’ generations ofsports media consumers.
This is key for how service providers think about
content provision – and the rights they buy. Five years
ago, the average streaming subscriber was less likely
than the average TV viewer to indicate that sport was
their favourite form of content. Today, we knowthat sport is of fundamental importance for the
streaming sector.

STREAMERS LIKE DAZN ARE DIVERSIFYING
THEIR REVENUE TO ENSURE INCOMEGROWTH IS MAINTAINED AND THE NEEDS
OF MORE DEMANDING CONSUMERS METStreamers like DAZN are diversifying their revenue
to ensure income growth is maintained and the needsof more demanding consumers met. Advertisingmodels are the focus for many streaming providers
in this context, but new tiering structures, additional
account models, and in-service merchandising will all
contribute to improved per subscriber monetisation.
Half of sports streaming subscribers want access toadditional features like betting and merchandising via
their providers.
DAZN ANNUAL REVIEW 2023 | 10

GLOBAL FOCUS:
BUSINESS
MODEL
THE
AND
BEGINNING OF A
10-YEARJOURNEY
WITH NFL GAME PASS
FINANCIALOBJECTIVES

The launch of NFL Game Pass in July was a pivotal
moment for DAZN. The complete Game Pass content,
including live games, archive content, highlights, anddocumentaries is now available on DAZN.
The structure, length and nature of the relationshipwith the NFL is how DAZN envisages the future ofrights holder relationships – strategically aligned,
mutually beneficial and value incentives on both sides.
“The NFL is at the start of its journey with DAZN, one
which has its foundations in a shared strategic objective– delivering NFL games to as many fans as possiblearound the world. The continuing development of NFL
Game Pass aligns with the League’s media strategy which
is about maximizing reach and innovation.
“Tapping into DAZN’s technology, we have been able
to enhance the Game Pass viewer experience and serve
our fans around the world in new and different ways.
Bringing this new innovation to Game Pass is now
more important than ever as the NFL looks to expand
its brand globally. We are confident we have the rightpartner in DAZN to achieve our shared goal of growing
the international reach and value of the NFL.”SAMEER PABARIMANAGING DIRECTOR,
INTERNATIONAL MEDIA NFLWE HAVE BEEN ABLE TO ENHANCE THE
GAME PASS VIEWER EXPERIENCE ANDSERVE OUR FANS AROUND THE WORLDIN NEW AND DIFFERENT WAYSDAZN ANNUAL REVIEW 2023 | 11

FOCUS ON GERMANY: LOCAL FOUNDATIONSBUILDING GLOBAL SUCCESS

Germany was the first European market DAZN
launched in. Subsequently, we have built significant
and long-term relationships not only with the rights
holders but with individual clubs. DAZN recognises
the importance of being part of the fabric of the
sporting ecosystem and is constantly striving to find
new and better ways to help deliver at all levels of thevalue chain – for fans, for clubs and, in this case, for
the Bundesliga.
“FC Bayern Munich greatly appreciates what DAZN
delivers as the main broadcast partner for two of themost important club competitions in football. We share
their passion for the beautiful game and feel that thepartnership is professional, meaningful and operates tomutual benefit.

WE SHARE THEIR PASSION
FOR THE BEAUTIFUL GAMEAND FEEL THAT THE PARTNERSHIPIS PROFESSIONAL, MEANINGFULAND OPERATES TO MUTUAL BENEFIT“We at Bayern Munich are also very interested in
making the football experience as accessible as possible
to our fans globally, offering the best possible service.
We're delighted to have a broadcaster that works with
us to enhance the football experience for our fans inGermany and around the world, driven bya shared commitment to the integrity and excitementof the sport.”
JAN-CHRISTIAN DREESENCEO FC BAYERN MUNICHDAZN ANNUAL REVIEW 2023 | 12

FOCUS ON SPAIN:
BUSINESSMODEL DRIVINGANDOPPORTUNITIESANDCREATING
THE SPACE FOR MOTORSPORTS
FINANCIALOBJECTIVESIn Spain one of the two main pillars that drives
the success of DAZN is motorsport. DAZN gives
MotoGP and Formula 1 fans the coverage that their
passion deserves. This is down to DAZN’s digital
capabilities, so fans of any sport on the platform will
get the range of content and opportunities to watch– across devices and when they want. It works too– the popularity of Formula 1 and MotoGP are bothincreasing in Spain, and DAZN has extended its
partnership with Dorna Sports and Formula 1.
“DAZN is a great partner for MotoGP. We renewed
our partnership for precisely that reason – it’s afantastic platform providing excellent coverage and,crucially, it’s very accessible. Working with DAZN
has enabled us to democratise the sport across Spain,
reaching new and fresh audiences, which is a key
target for MotoGP. DAZN provides fantastic, reliable
live coverage at the same time as giving fans the
chance to watch whenever and wherever they want –something that will only become more relevant in thechanging media landscape of today.”“As one of the most innovative and forward-thinking
platforms, we are delighted that DAZN will continue
to stream F1 content within Spain until 2026. DAZN
continues to deliver a fantastic product to its viewers,
which has played an important role in increasing
viewership and engagement with F1 content to anever-growing fanbase in Spain, and we lookforward to elevating this even further next
season and beyond.”
IAN HOLMESDIRECTOR OF MEDIA RIGHTS AND
CONTENT CREATIONFORMULA 1

ALEX ARROYOHEAD OF MEDIA RIGHTS,
DORNA SPORTS

ONE OF THE MOST INNOVATIVE AND
FORWARD-THINKING PLATFORMSDAZN ANNUAL REVIEW 2023 | 13

FOCUS ON DISTRIBUTION:
BUILDING AN UNRIVALLED NETWORKDistribution is a core element of DAZN’s visionof becoming the global platform for sports
entertainment. Ensuring that as many potential
customers as possible can access DAZN means
taking a pragmatic approach to how and where
sports fans can access, transact with and enjoy
DAZN’s premium sports content. That is why
DAZN works with some of the world’s biggest andmost successful media to companies to create thevisibility and discoverability that the rights holders
who use DAZN to reach their fans want, providing
the flexibility and accessibility that modern sports
media consumers demand.
Partnering with the likes of Amazon Prime Video,Sky, Virgin Media, Samsung, LG, VIDAA, Movistar,
TIM and YouTube, means DAZN’s reach is growing
exponentially. That is good news for rights partners
like the NFL, whose focus on international growth,reaching new fans, and increasing revenue matches
the ambition shown by DAZN in building an
unrivalled network of distribution partners.

PROVIDING FANS WITH EASY ACCESSTO A RICH BANK OF POWERFUL,
DIVERSE AND HIGH-QUALITYPREMIUM SPORTS CONTENT“We’re excited to be partnering with DAZN to bring
NFL Game Pass to YouTube as a Primetime Channel.
By providing a seamless watching experience andimproved access to NFL Game Pass content, together
we can further expand the passionate community ofAmerican Football fans in the UK, Germany, France andAustria. This comes on the back of a hugely successful
partnership with DAZN and UEFA to make the Women’sChampions League free for the world to see, helping
connect passionate football fans with some of the best
players in the sport.
“This strategic alliance is benefitting both partners
by providing fans with easy access to a rich bank ofpowerful, diverse and high-quality premium sports
content and we can expect to see greater engagement
across these markets”.
RICHARD LEWISDIRECTOR OF PARTNERSHIPS,YOUTUBE UK AND IRELANDDAZN ANNUAL REVIEW 2023 | 14

COMBATTING
BUSINESSMODEL
IP THEFT:AND
A
WINNINGOBJECTIVESAPPROACH
FINANCIALANTI-PIRACY OPERATIONS:
Some examples of specific actions:• Deploying an improved social media engagement
strategy, in 2023 DAZN achieved 100% complianceon major platforms, leading to the removal of over
50,000 infringing posts with 60 million views. Over110,000 infringing posts advertising IPTV services
were removed successfully on Telegram.

As pioneers in digital sports broadcasting, DAZN
partners with the largest sports franchises in theworld to deliver a richer, more immersive experienceto sports fans. Protecting this experience and theunderlying content is a key to maximising value forall stakeholders, be they the leagues, distribution
partners or fans.
DAZN has evolved its anti-piracy approach in the last
12-months to address: the risks posed to customers;
ensure that intellectual property theft is minimised,
and that such behaviour is disincentivised. DAZN
has expanded its anti-piracy operations, establishedcross-sector relationships, and initiated a dedicatedlive sports taskforce with the Alliance for Creativity
and Entertainment (ACE).
DAZN is seeking to disrupt the piracy supply chain at
every stage, either through the use of cutting-edge
technology to protect content, targeting the criminals
operating sites, or engaging with governments andregulators to improve legislation.
No single company can single-handedly affect thechange that is needed to protect live sport, but
partnering with rightsholders, regulators, otherbroadcasters and distributors maximises the
disruption of this criminal activity.

DAZN IS SEEKING TO DISRUPTTHE PIRACY SUPPLY CHAIN AT
EVERY STAGE• Focusing on the payment ecosystem, DAZN
shut down 86 payment methods offered by IPTV
providers using VISA, Mastercard and PayPal, andthrough a partnership with Coinbase, closed three
crypto wallets linked to piracy. DAZN is now able todisrupt advertising revenues pirate sites generatefrom advertising networks on a global basis.
• In the web domain, DAZN targeted over 110,000
infringing links, securing blocking injunctions
and engaging local authorities to disrupt 150 IPTV
services and 100 websites.
• DAZN’s internal team now independently monitors
and takes down online copyright and brandinfringements globally, covering various platforms,
marketplaces, and hosting providers. This includes
monitoring pirate third-party android applications,
IPTVs, and playlists across the Internet and‘dark web’.
TECHNOLOGY:DAZN invested in or enhanced its technology tobolster security and proactively combat piracy. This
included digital rights management (DRM), fragment
tokenisation, visible and invisible watermarking,account security, and geo-blocking.

DAZN ANNUAL REVIEW 2023 | 15

PARTNERSHIPS:DAZN joined ACE, a global coalition fighting digitalpiracy. DAZN became the founding member of thetransformational ACE Sports Piracy Task Force.
The task force will expand ACE’s focus on live sport.
The immediate focus with ACE is on the leading
IPTVs and websites providing illegal access to DAZN
content in DAZN’s key territories.
Since July 2023, it has taken down pirate services/
sites with a combined annual global viewership of
250 million. One of these was the largest global fightsport site and DAZN executed the takedown the dayprior to the October Misfits PPV event to maximise
DAZN PPV acquisitions. This proved effective andresulted in 50K people being referred to DAZN as
well as disrupting the sharing of pirate links
between subscribers.
DAZN strengthened relationships with UEFA, LaLiga,
Serie A, DFL, and the Premier League in order tomaximise each organisations efforts inaddressing piracy.
ED MCCARTHY
CHIEF OPERATING OFFICER“Piracy is not only bad for business; it impacts jobs,
creativity of course, and the sports industry aroundthe world. But it also impacts consumers, and that’s
a message ACE spreads widely; that it’s a huge risk toconsumers when they visit piracy websites.
“That is why the addition of DAZN, and the creationof the ACE Sports Piracy Task Force marks a turning
point for ACE and our mission to effectively combat
intellectual property theft and mitigate its harms to thesports ecosystem.”
JAN VAN VOORN
HEAD OF ACE

16 | DAZN ANNUAL REVIEW 2022

BUILDING THE HOME OF WOMEN’S FOOTBALL:A SMART AND STRATEGIC INVESTMENTDAZN’s commitment to, and investment in,
women’s football is significant and strategic.
Over the last two years we have become themost comprehensive distributor of global
women’s football rights versus any otherbroadcaster or platform. From the groundbreaking partnership with YouTube to become
the global home of the UEFA Women’s Champions
League, to the creation of globally distributed
FAST channels and innovative distribution
deals, we are driving the transition of premium
women’s football competitions into fully-fledgedcommercial propositions. DAZN has a vision andambition for the sport that is unrivalled by anyother major streamer or broadcaster.
Having strengthened our team internally in August
this year with the acquisition of a group focusedon the development of women’s football, we areembarking on the next phase of development of ourwomen’s football business.
In January 2024 we are launching a globally
available, freemium platform for women’s football.
Enhancing our already sizeable engagement withwomen’s football fans in our core football markets,
this new free environment will expand our reachand engagement as we become the gateway to theaudience of the game. This will create significant
commercial opportunity for DAZN and stakeholdersof the game - including brands, leagues, clubs andplayers, growing DAZN’s reputation in key markets
including the US and the UK.
We have in place an earned marketing network
across clubs, youth groups, publishers andinfluencer networks focused on Europe and the US,
and we are signing new commercial partnerships
with brands who are investing with us to develop
the product and experience for fans. We have scaledcommercial ambitions and - from January as wemove from social first distribution strategy to
our platform delivering the most comprehensive
content and product experience - we are creating
the environment required to deliver that growth.
This strategy is unlocking the opportunity for us todevelop more integrated partnerships with leagues,
clubs and brands, which will underpin future rights
deals and commercial agreements.

Globalhome ofwomen's
footballDAZN ANNUAL REVIEW 2023 | 17

2023
MILESTONESA YEAR IN DAZN

FEB

JAN
DAZN EXTENDS DEAL WITH MISFITSFOR FURTHER FIVE YEARSDAZN SPAIN LAUNCHES DEDICATEDWOMEN’S SPORTS OFFERDAZN COMPLETES ITS ACQUISITION OF
ELEVEN SPORTS AND TEAM WHISTLE

This sees DAZN exclusively broadcast
at least six MF&DAZN: X-Series events
a year, including two blockbuster
pay-per-view fights across our 230+
markets and territories.

DAZN Victoria, a new tier within
DAZN, for women’s sports fans, withall major female football leagues within
one subscription.

With the addition of Eleven, DAZN
expands into Belgium, Portugal andTaiwan, and develops social reachand engagement by bringing creative
agency Team Whistle’s network andexpertise to DAZN.

DAZN PARTNERS WITH PROFESSIONALFIGHTERS LEAGUEDAZN and Professional Fighters League
agree to a joint venture to create PFL
Europe, the first regional league everfrom a global provider of MMA.

AMAZON AND DAZN AGREE GLOBAL
DISTRIBUTION PARTNERSHIPDAZN’s direct-to-consumer sports
streaming service becomes available
as a new Prime Video Channel, giving
Prime Video customers access to DAZN
with a single click, for an additional
monthly fee. Initially launched in Spainand Germany.

MARC WATSON JOINS DAZN AS CHIEFCOMMERCIAL OFFICER
Marc was instrumental in establishing
BT Sport and led Eleven Sports’
expansion into more than 230 markets
during his seven-year tenure as thecompany’s CEO.

DAZN ANNUAL REVIEW 2023 | 18

MAR

APR

MAY

F1 RENEWED IN JAPAN FOR A FURTHER
THREE SEASONSDAZN AND J.LEAGUE EXTENDPARTNERSHIP TO 2033

DAZN ANNOUNCES RIGHTS TO NATIONALWOMEN’S SOCCER LEAGUEDAZN LAUNCHES ITS FIRST FAST
CHANNELS IN GERMANY AND AUSTRIAFIRST FIGHT OF AJ PARTNERSHIP LANDS
ON THE PLATFORM

DAZN JOINS THE ALLIANCE FOR
CREATIVITY AND ENTERTAINMENT (ACE)The agreement which began ahead of
the 2023 season, gives DAZN rights
to broadcast all 23 race weekends
including practice and qualifying
sessions, F1 Sprint events and GrandPrix, plus highlights to their customers
in Japan.

DAZN and the Japan Professional
Football League ( J.League) extended
their existing 12-year partnership byfive years until 2033, with the aimof further developing and elevating
Japanese football.

DAZN acquired the rights to NWSL in
its key markets including Spain, Italy,
Germany, Japan and the UK, adding to
DAZN’s premium portfolio of women’sfootball rights.

DAZN FAST, DAZN FAST+ and DAZNRISE, the first pure women’s sports
channel go live.

Former two-time Heavyweight Boxing
Champion of the World Anthony Joshua
returned to the ring. The fight was thefirst of Joshua’s five-year partnershipwith DAZN to be streamed live,
exclusive, and worldwide on the digital
sports entertainment platform.

DAZN establishes a dedicated Sports
division to the anti-piracy coalition
ACE to tackle piracy operations thatthreaten the live sports broadcastingand streaming industry.

DAZN 1 HD LAUNCHES ON SKYDAZN launched a new linear channel,
DAZN 1 HD, on 429 on Sky ahead of
Anthony Joshua’s comeback fight.
DAZN 1 HD plays a selection of live andon-demand sports content to fans in
the UK and Ireland.

DAZN SPAIN INTRODUCES ‘WATCH
PARTY’ FEATURE
Fans are brought even closer to theaction with the launch of La Grada, aninteractive Watch Party that engages
DAZN users with live chat duringmatches, polls, emojis, stickers and
GIFs as well as the ability to interact
with other fans via the app.

LAUNCH OF THE NETWORK OPERATIONCENTRE (NOC) IN ITALYDAZN established a dedicated Network
Operation Centre (NOC) in Italy,
which is in constant communication
with the Global NOC, to ensure
the smooth delivery of live sports
streaming in market.

DAZN LAUNCHES TWO FAST CHANNELSDAZN Combat and DAZN Women’s
Football, two Free Ad-Supported
Streaming Television (FAST) channels,
are launched and available globally on
LG, Samsung and VIDAA supported
Smart TVs.

DAZN ANNUAL REVIEW 2023 | 19

JUN

JUL

AUG

DAZN OPENS GLOBAL INNOVATIONTECHNOLOGY HUB IN HYDERABADNFL GAME PASS INTERNATIONALLAUNCHES ON DAZNDAZN ANNOUNCES PARTNERSHIPWITH DAIMANIDAZN ACQUIRES ATA FOOTBALLDAZN establishes a major technology
Centre of Excellence (COE) in
Hyderabad, India, to fast-track
innovation and development.

DAZN becomes the only place outside
the US for NFL fans to watch all NFL
content - a comprehensive library of
NFL game replays, Game in 40, Sunday
in 60, RedZone, highlights, analysis,
half time shows, and all live games
including the Super Bowl.

DAZN will leverage DAIMANI
technology to embed a ticket
marketplace in the DAZN app, witha shared wallet, personalisation andone-click purchasing for a wide
range of ticketing options and sports
hospitality packages.

DAZN further cements itself as the‘Global Home of Women’s Football’through the acquisition of ata
Football and the joining of Hannah
Brown and Esmeralda Negron as
Co-CEOs of a newly formed Women’s
Football Division.

DAZN LAUNCHES FREE-TO-PLAY GAME,
6 TO WIN
Free for both premium and free-tier
subscribers, fans attempt to predict
the outcomes of six matches to win
a jackpot of $50,000. The game isavailable within the DAZN app inGermany, Spain and Italy, with global
roll out to follow.

DAZN AND FANATICS SIGN GLOBALECOMMERCE PARTNERSHIP DEALDAZN’s partners with Fanatics toenable its customer base of 60+ million
sports fans to purchase licenced teammerchandise and sports appareldirectly through the DAZN app.

DAZN JAPAN REACHES LANDMARKWITH YOUTUBE
DAZN's YouTube channel inJapan amasses more than
1 million subscribers.

DAZN RENEWS EUROSPORT AGREEMENT
Through the renewed three-year
agreement, Eurosport will continue
to be carried on DAZN in five of its
European markets – Spain, Italy,
Germany, Austria, and Switzerland.

DAZN STRIKES DEAL WITH SAUDIPRO LEAGUEDAZN agrees broadcast rights to show
three games a week in the UK, Ireland,
Germany, Austria, Belgium, and Canada
for two seasons.

DAZN ANNUAL REVIEW 2023 | 20

OCT

NOV

DAZN RENEWS SERIE A RIGHTSUNTIL 2029

DAZN EXTENDS UEFA CHAMPIONSLEAGUE IN CANADA BY FIVE YEARSDAZN SHOP LAUNCHES IN SPAIN
AND GERMANYDAZN will continue to broadcast every
Serie A match in Italy after the league
voted for the streaming platform to
be its principle domestic broadcaster
until 2029.

DAZN and UEFA signed an exclusive
five-year deal positioning DAZN as
the only place for Canadians to watch
Champions League and Europa League
until 2028.

Partnership with Fanatics sees sports
apparel and merchandise available forpurchase within the DAZN app.

DAZN INTRODUCES OPEN VARDAZN BET LAUNCHES IN GERMANY

For the first time in the history of
Italian football, DAZN and FIGC
brought VAR exclusively on theplatform, broadcasting the audio
of dialogues between VAR andfootball referees.

Germany becomes the fourth market tolaunch DAZN’s affiliate betting productin the year.

DAZN BROADCASTS RIYADH SEASON’S“BATTLE OF THE BADDEST” GLOBALLYSEP
FOUR NEW FAST CHANNELS LAUNCHEDIN GERMANYDAZN CEMENTS ITS PRESENCEIN FRANCEDAZN increases the reach andaccessibility of its Women’s Sport, fightsports and other content with a FAST
channel partnership with Pluto.

DAZN launches a localised service
in France with the two top Ligue 1
Uber Eats matches per week via a
distribution partnership with leading
French broadcaster Canal+.

SERIE A FEMMINILE EBAY
Acquisition of the domestic rights for
Serie A Femminile eBay, confirming
DAZN platform as the Home of
Women's Football, bringing it to anever-increasing fan base.

Tyson Fury took on Francis Ngannou in
an electric "Battle of the Baddest" withmillions of fans tuning in.

DAZN ANNUAL REVIEW 2023 | 21

DEC
DAZN BROADCASTS RIYADH SEASON’S“DAY OF RECKONING” GLOBALLYDAZN FREEMIUM OFFER GOES LIVEIN GERMANY

Blockbuster Fight Card "Day ofReckoning" streamed globally on DAZN,
including in the UK and US.

First free content offer within the
DAZN app set to showcase and promote
DAZN's premium rights, products andservices to an even wider audience.

DAZN APP AVAILABLE ON SKY UK
DAZN signs a landmark partnershipwith Sky UK to make its app available
across Sky devices (Sky Q, Sky Glassand Sky Stream) from early 2024, a
significant move in discoverability in
DAZN’s home market.

22 | DAZN ANNUAL REVIEW 2022

DAZN GOES LIVE IN BOXING BETA
ON ROBLOXDAZN is exploring innovative andauthentic ways to reach and appeal
to new demographics. The launch of
our DAZN Gym in Roblox, the ultimate
virtual universe was the first ofthese initiatives.

DAZN ANNUAL REVIEW 2023 | 22

(C) DAZN Group Limited
12 Hammersmith Grove
London W6 7AP