Manuscripts are currently being solicited for an upcoming Themed Issue of the Journal ofAdvertising (JA) dedicated to Promises and Perils of Artificial Intelligence in Advertising.

BACKGROUND

Artificial intelligence (AI) research is gaining momentum in many fields such as marketing,communication, psychology, technology, and health, but research on AI and advertisingresearch is limited, suggesting significant opportunities. Consider that:• Global digital advertising spend is expected to reach $517.51 billion by 2023 (Enberg2019) and AI is predicted to take up to 80 percent of this (AdExchanger 2019).
• Over 50 percent of advertisers are already leveraging AI (Business Insider Intelligence2018).
• Over 75 percent of consumers use an AI-powered service or device (Adobe 2018).

Incoming

Editor-in-Chief

Shelly Rodgers
University of Missouri
United States

AI is changing the very nature of advertising. For example:• AI is transforming the advertising industry at every level, from ad creation and testing
to audience targeting to ad buying.
• AI touches on nearly every context in advertising including business, cultural, economic,ethical, historical, and legal to name a few.
• AI already shows promise of transforming leading industries such as retail, automotive,entertainment, healthcare and pharmaceutical, telecommunications, and financialservices.
Despite presumed advantages, the concept of AI and advertising is introducing newconcerns and challenges. For example, AI-inspired targeting on social media platforms has
already led to a number of embarrassing and detrimental cases (e.g., Faggella 2019;
Korolov 2018). If significant progress is to be made, advertising research must develop
understanding of the efficiency, effectiveness, and safety of how and why AI operates anddoes not operate in advertising.
As the name implies, this Themed Issue aims to bring together high-quality research that
explores benefits and potential drawbacks of AI in advertising. According to Li (2019),
intelligent advertising is defined as “consumer-centered, data-driven, and algorithmmediated brand communication” (forthcoming). Our intention with this Themed Issue isto stimulate interdisciplinary research leading to papers that have a substantial impact on
current thinking on AI and advertising.
…CONTINUED ON REVERSE SIDETOPICS
We welcome a diversity of theoretical and methodological approaches that examine “promises and perils” of AI in advertising.
Scholars from advertising, marketing, communication, and all related disciplines are invited to submit, as are interdisciplinary
teams of scholars. Empirical and conceptual papers are welcome. Topics include (but are not limited to):
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AI and advertising creativity and the creative process
AI and advertising planning and buying
AI and advertising in social media and omnichannels
AI and consumer attention, cognition, and emotion
AI and personalization of advertising
AI and social robots, chatbots and anthropomorphism
for advertising
AI-assisted search and voice search advertising
AI-assisted segmentation for consumers including
diverse and at-risk populations
AI-based systems and advertising tailored in real-time
AI-inspired solutions to create and test advertising
AI-powered ad targeting and algorithm solutions•
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Advertising as it relates to consumer mood and machinelearning
How brands can protect themselves from legal ramifications
over AI privacy
How brands can use AI to actively engage with consumers
How brands use AI to talk to consumers (e.g., facial and speech
recognition software)
Motivations of applying AI and advertising in healthcare andother industries
Social listening and sentiment analysis for advertising
Use of image recognition and voice assistance (e.g., Siri, Alexa)
for advertising
Use of AI to advance ethics in advertising research

GUIDELINES FOR SUBMISSIONS

Submissions
shouldfollowthemanuscript
http://www.tandfonline.com/toc/ujoa20/current.

formatguidelines

fortheJournalofAdvertisingfoundatThe submission deadline is March 15, 2020.
All manuscripts should be submitted through the JA online submission system, ScholarOne, at http://mc.manuscriptcentral.com/ujoa, during
March 1-15, 2020. Authors should select "THEMED ISSUE: Promises and Perils of AI in Advertising" as "Manuscript Type." Please note in the
cover letter that the submission is for the Themed Issue. Also note that:• All articles will undergo blind peer review by at least two reviewers.
• Authors will be notified no later than May 2020 on the preliminary decision over their manuscript for the next round of review.
• The anticipated date for publication of the Themed Issue is Winter 2020.
For additional information regarding the Themed Issue, please contact the incoming Editor-in-Chief (starting January 1, 2020), Dr. ShellyRodgers at: jaeditor@missouri.edu

REFERENCES

Ad Exchanger (2019), “AI Is Eating Advertising – And 2019 Will Be Critical for Getting It Right,” January 3,
https://adexchanger.com/data-driven-thinking/ai-is-eating-advertising-and-2019-will-be-critical-for-getting-it-right/.
Adobe (2018), “Fifteen Mind-Blowing Stats about Artificial Intelligence,” March 9, https://www.adobe.com/insights/15-stats-about-artificialintelligence.html.
Business Insider Intelligence (2018), “AI in Marketing: How Brands Can Improve Personalization, Enhance Ad Targeting, and Make Their Marketing
Teams More Agile,” March 6, https://www.businessinsider.com/ai-marketing-report-2018-3.
Enberg, Jasmine (2019), “Digital Ad Spending.” eMarketer, March 28, https://www.emarketer.com/content/global-digital-ad-spending-2019.
Faggella, Daniel (2019), “Artificial Intelligence in Marketing and Advertising – 5 Examples of Real Traction,” February 18, https://emerj.com/ai-sectoroverviews/artificial-intelligence-in-marketing-and-advertising-5-examples-of-real-traction/.
Korolov, Maria (2018), “AI’s Biggest Risk Factor: Data Gone Wrong,” February 13, https://www.cio.com/article/3254693/ais-biggest-risk-factor-datagone-wrong.html.
Li, Hairong (2019), “Special Section Introduction: Artificial Intelligence and Advertising.” Journal of Advertising, 48 (4), forthcoming.