■ Roadmap describing MCF medium-to-long term reform visions
Year 4 (to September 2012)● Global Connections
Create a system tostrengthen
connections withgovernment andindustry organizationsin Japan and overseas,
including OS
businesses, forcollaboration. For
Japan's 1.65 trillion
yen mobile content
market in particular,
establish anenvironment tailored toJapanese culture andcontent to support● Global Devices
Support service for
global devices such as
smartphones andtablets in the B to C
market, as well as
support market
expansion by offering
member services
dealing with a newscope of issues, suchas manufacturing,distribution, and othergeneral business toexpand the B to B
market.

● Global Markets
Create global networks
such as industry
groups in order toexpand the market
from Japan tooverseas, and support
member businesses byholding periodical videoconferences, andestablishing anenvironment oftestbeds, usability
tests, etc. for global
distribution.

● Global Knowledge
Support member
businesses byconducting follow‐up
surveys and translating
information intoJapanese, such as the
specifications, rules,and regulations needed
to develop app
services for iPhone,Android, and other new
platforms.

To revitalize the Japanesemarket
Develop a new sense ofpresence for MCF

Share and propose
industry information withrelated government bodies

Create contact points with key
players such as OS businesses

Promote cooperation withrelated groups in Japanand overseas (MoU etc.)

Cooperation with devicerelated groups and businesses
such as cloud services andNFC

Hold 4-screen events

Promote cooperation withplayers in the global market

Understand trends inglobal markets, content
needs, etc.

Investigate market trend data
in Japan and overseas(By calculating contentrelated market sizes for
smartphones, tablets, etc.)

Investigate specifications
related to overseas
platforms such as OSbusinesses.
(Localization into Japanese,etc.)

Create new collaborative
relationships with Japanesebusinesses (carriers, etc.)

To 2015

Promote negotiations withkey players

Create a system topromote contentrelated business, suchas plans to facilitate
unified copyrightBeyond 2015

Promote the establishmentof a national legal framework
to expand the Japanesecultural industry

Establish branches andbases overseas (partnergroups etc.)

Consider efforts related to theuse of B to B (B to C)

Issue publications (eBooksetc.) for the industry

Form an international group that
deals with multiscreen
Establish alliances withglobal players in theindustry

Promote initiatives for global
standardization

Support the expansion ofcontent-related businessfor B to B (B to C), 4 Screen,etc.

Promote contentrelated business bystandardizing device
specifications, etc.

Create a support system
for matching MCF
members with overseas
businesses

Create a support system
for making inroads into
CP global markets

Promote the sharing ofmarket data between
partner groups in Japanand overseas.

Promote negotiations withoverseas consumer andeconomic administrativebodies

Final Vision

Support content-related
business for handling
multiscreen, expected toexpand in the near future

Negotiate market
management in Japanesesystems and culture

Promote the global
development of fields thatJapan is leading in

Deal with multiscreen
focusing on mobile
content, and expand theglobal business domain

Create schemes for joint
ーdevelopment of Japanese markets,etc.

Create a globallycompatible JapanesemarketEstablish an international
think tank and R&D center
Create an organization
with a global think tankfunction