SD card Applications - A Day in the Life of SD card

Phison Electronics Corp.
Henry Sun
Email: henry_sun@phison.com
Tel: +886-37-586-896, ext. 26059
2023/06/01© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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1Agenda• SD history and insight• SD mainstream applications• Automotive• Survelliance/Edge• Professional• Phison’s role and value© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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2SD Card’s Evolution
Our journey accomplished great things…

UHS-II mode
@ 312MB/s

UHS-III mode
@ 624MB/s

SD Express @PCIe Gen 3985MB/s

SD Express @PCIe Gen 44GB/s

SD 9.0:
Fast Boot
Encryption
Partitioning

UHS-104 mode
@ 104MB/s
SD CardIntroducedHigh Speed Mode
@ 25MB/s

 Same dimension!
 Same convenience!
 Same serviceability!

Same User FriendlinessYear 2023

Year 2000© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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Automotive Usage© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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4SD Has More Potential To Look Forward To
ADAS
16GB+

Dash cam
32GB+$5.3Bn 2028

Infotainment &Digital Cockpit
64GB+

CAGR: 21.2%
Central Gateway
8GB+$2.0Bn 2023
Navigation
16GB+

Connectivity& Telematics
4GB+© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

Automotive NAND Storage Revenue
Source : IHS Markit 2022
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5SD Has Great Automotive Values•Best value removable memory storage: 128MB to 512GB

Value

Quality

Function•

Selected AEC-Q100 / VDA6.3 qualifications•Health monitoring function•IATF16949•Field Firmware Update function© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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Surveillance/Edge Usage© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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SD Has More Surveillance/Edge Usage
Transportation(system)

Global: 148Bn 2023
CAGR: 12% to 2027
Government/Law

Source : Research and Markets 2023

Asia Pacific: 48Bn 2022
CAGR: 9.4% to 2027

CommercialIndustrial

Crime

Source : Markets and Markets 2022

Crime reported per 100K population

50

Mobile: 2.3Bn 2022
CAGR: 8.5% to 2032
Source : Polaris Market Research 2022

- 2%0+38%

2010
Area A

2020
Area B

Source : Macrotrend 2023, Eurostats 2023
© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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8SD Satisfies Critical Recording Characteristics

SustainedRecording
Speed

Maintenance
FreeSD ability:
Stable 21~22MB/s
Format-Free Function
4K UHD: 12.5MB/s
Full HD: 6.25MB/s•Health monitoring function•Field Firmware Update function© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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9Professional Usage© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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10SD Can Be Very Professional
UHS-I Read 200MB/s

DSLR

High Res.

Multi-channel

8K, 12K

Vloggers

Automotive

3D, VR/AR

Embedded
Global vlogging-camera sales of 19.10% CAGR from 2022 – 2029
Example: Panasonic G100, Sony ZV-1, with microSD slot!
Source : Brand Essence Research 2023
© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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Phison can provide complete
SD solutions© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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Why, Phison Can Help You?

We are a total solution provider
NAND Flash-based IC DesignerExperience

20+Years

80%+

70% R&D
3800+HCR&D Exp./ OPEXODMTurnkey (w/ customization)

From Design to Manufacturing

Flexible Business Model© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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So, What And How, Can Phison Help You?
Complete Lineup + Latest Technology
UHS-II V60/V90
PS8601SD Express(SD8.0)
PS5017UHS-I U3 V30 A1/A2
PS8132 & PS8229

SD9.0
PS8133© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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Thank you© SD Association. All Rights Reserved. SD, microSD and related logos and marks are trademarks of SD-3C LLC.

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