News Release
January 21, 2014

New series added to Villa Lodola Professional Organic Hair Care
Nurtured in the soil of Italy, these gifts of naturebring out the authentic beauty of the hair and scalp

Villa Lodola Liber Series on Sale February 1
Beauty the organic way
The salon-exclusive organic Villa Lodola product line has been developed for Japan’s beauty market, with its
emphasis on eco-consciousness and naturally derived materials.
In 2014, the Liber Series makes its debut—an organic styling product range for softer, gentler styles. This series
includes the Wax and Gloss Gel products, which control dry and rough ends and care for hair while also styling.
Liber Series products impart luster, softness, and a wet-hair shine, for finishing styles with a firmer hold.
These products can also be used as hand cream or for nail care, to prevent drying-out of hands and fingertips.
【About Villa Lodola】
Villa Lodola is an organic hair care brand created by renowned manufacturer
Kemon (in Umbria, Italy), designed for professional use and loved in more than
15 countries across the world. All ingredients have passed strict examinations byorganic certification organizations, and all products are certified byICEA—Europe’s representative organization for organic certification.
Liber Series — Product Features【Wax / Gloss Gel — Common Product Features】
Sweet almond oil (for softening, moisturizing)
Contains vitamin E, linoleic acid, and oleic acid, which has a strong emollient effect, imparting a vivid shine tohair. Also prevents dry hands.
Starflower oil (for moisturizing)
Contains an abundance of γ-linolenic acid (a component of ceramide—essential for retaining moisture in hair andskin), which imparts softness and moisture.

WAX
Liber Wax
50 ml
2,300 yen (excl. tax)

GLOSS GEL
Liber Gloss Gel
30 ml
2,300 yen (excl. tax)

Wax Product Features

Gloss Gel Product Features

Organic Shea Butter

Olive Squalane

This natural moisturizer has been used since ancient times.
It thoroughly moisturizes skin and hair, giving a natural
cohesion.

Imparts softness and shine to hair, with excellent penetration.
Feels great on the skin, and is also usable as nail care to prevent
drying of nails, as well as adding luster.

Projected total sales for current fiscal year period: 15 million yen

News Release
Product Series & Features: 15 types, 31 individual products (including new items launched in Feb 2014)

Common Product Features❐Shampoo : Quotidie/Sericum/Remedium Sebi/Visvitae/Delicatum Bagno Doccia
The organic goodness of the coconut and olive-derived cleansing ingredients gently washes hair and skin, bringing out
healthy beauty.
❐Conditioner : Quotidie/Sericum/ Delicatum Latte Corpo
Highly safe organic vegetable and coconut-derived ingredients impart luster and firm elasticity.
❐Argilla (clay) : Cutisana/Remedium Sebi
We have researched clay therapy, as used for bodily health and beauty since ancient times. This concentrated scalp
treatment uses organic ingredients and white clay with a highly detoxifying effect.
❐Lotion : Visvitae
This organic scalp lotion is formulated with ingredients to help fix the scalp environment and provide scalp care forhair loss or limp hair.
❐Whole-Body Shower Gel & Care Milk : Delicatum Bagno Doccia & Latte Corpo
This organic body care range imparts moisture and gentle softness to delicate skin and hair.
❐Leave-in treatment: Lucens
Oil & Care Milk products that supplement moisture and softness to skin and hair. Can also be used for hand care etc.

❐Styling: Liber
Wax and Gloss Gel products that impart luster, softness, and a wet-hair shine, for finishing styles with a firmer hold.
Can also be used as hand cream or for nail care, to prevent drying-out of hands and fingertips.

■Inquiries relating to press release
Public Relations Unit, 2-3-35 Zengenji-cho, Miyakojima-ku, Osaka
Phone: +81-6-6928-2331, Fax: +81-6-6925-2301
Milbon Co., Ltd. / Ryuji Sato, President & CEO; Head Office Miyakojima-ku, Osaka; Securities Code 4919, First Section of the Tokyo Stock Exchange