Suebsak Dangboonrueng
Minister Counsellor (Commercial)
Royal Thai Embassy, Nairobi, Kenya

E-Mail : suebsak86@hotmail.com

Content
1.No. of overseas offices of Dept.
of Int’l trade Promotion, Ministry ofCommerce
1.Major Role of Commercial Attache
2.Strategy of Nairobi office
3.Case Study

1.No. of Oversea Offcies : 61
North America/Ociania (8) : USA (NY, LA, Miami,Chicago) Toronto, Vancouver, Mexico, Sydney
South America (3) : Chile, Brazil, ArgentinaWest Europe (10) : UK, France, Germany, Denmark,Austria, Italy (2), Netherland, SpainEast Europe (4) : Russia, Czech Republic, Hungary,PolandMiddle East (5) : UAE, Saudi Arabia, Iran,Israel, Turkey

Africa (5) : South Africa, Ghana, Egypt, Kenya, Nigeria
Asean (9) : ndonesia, Mynmar, Malaysia, Philippines ,Singapore, Vietnam, Cambodia, Lao
East Asia (4) : Japan (Tokyo, Osaka, Fukuoka), SouthKorea
China (9) : Hong Kong, Guangzhou, Kunming, Shanghai,Xiamen, Nanning, Chengdu, Xi’an,Taiwan
South Asia (4) : India (Mumbai, New Delhi, Chennai),Bangladesh

2. Major role of Thai CommercialAttache
2.1 Data base-identify/compile importers list
-Identify/research on potential products-compile report on marketing/trade+ economicsituation

2.2 Service-business matching/appointment-provide trade information to importers/exporters-advise importers/exporters on import/export

2.3 Trade fair-disseminate DITP’s int’l trade fairs-find /bring Thai exporters participate int’l trade fair
in EA
-organize solo show (Thailand Exhibition)

2.4 Trade Mission-select/invite key importers to visit DITP’s int’l tradefairs (jewelry, furniture, gift, leather products, food, auto parts, houseware,education, logistic, RHVAC)-Organize trade mission to visit trade fairs in Thailand-organize trade mission of specific product/service toThailand (Medicare)(DITP = Department of International Trade Promotion)

2.5 Relationship
Government

Trade Association

Importers

Ministry of CommerceHow-call on executives-invite executives to visit
Thailand-high level meeting
Purpose-build up relationship +-cooperation: Chamber of Commerceetc.
How-call on association-invite executive to visit
Thailand-high level meeting
Purpose-relationship-cooperation

How-visit importers-invite major
importers to visit
trade fairs in BKK-jointly organize
trade promotion
Purpose-Introduce Thaiproducts-establish relationship/-follow up marketing
situation

3.Strategy of Nairobi Office
3.1 One country 4 products
Kenya :
Tanzania :Uganda :Ethiopia :rice, canned food, automotive parts, AC
rice, canned food, automotive parts, footwear
footwear, automotive parts, furniture, AC
rice, canned food, garment, plastic products

3.2 Thailand’s Best Friends
Look for major importers of 4 products and support them. (rice,canned food)4. Case Study
Company : Chaoren Pokphand Food (CPF)
Established Year : 1921
Product : Food and Agricultural products(jasmin rice)
Brand : Royal UmbrellaKey of Success In Exporting-Attending int’l trade fair organized by DITP in
BKK-Attending “Thailand Trade Exhibition”-constantly communicate with Office ofCommercial Affairs

Jasmine rice (Royal Umbrella)Bamboo ShootCoconut Milk

Mushroom

Bamboo ShootTuna

Visit Mr. Sachin Sumaria, Rapra Ltd.

Visit Mr. Murtaza Adamji, Adamji Multi Supplies Ltd.

Executives of leading insurance companies visit hospitals in BKKCooking Class(teach chef to cook Thai food)Solo Show in 2009

Solo show in 2011