FY2015 1Q Result Report(April 1, 2015 – June 30, 2015)

August, 2015
Oisix Inc.

FY2015 1Q HighlightsResults□【15 consecutive years the best sales of 1Q】
・Sales
4.71 billion yen +15.0% YoY・Operating profit
161 million yen +237.7% YoY
A rise in subscribers caused net sales to grow to 4.71 billion yen.
（+15.0% YoY）. Operating profit increased almost 3.3 times higher
YoY by controlling sales promotion expenses

E-commerce（Oisix.com)

Others（not Oisix.com）□ Number of Subscribers： 101,079 +16.2% (+14,061) YoY□Upgrading services
・Opened a new processing plant
・The number of KitOisix subscribers jumped up to 20,000+
・More mobile-friendly UI/UX・Launch of Highly Nutritious Vegetable Brand, “Kiku-vege”□Overseas (Oisix HongKong)
・Establishment of a local subsidiary in HongKong□Store business・Expansion of “Shop-in-Shop”□Fulfillment outsourcing service
・Increasing clients of Oisix Fulfillment Marketing Support
1１．FY2015 1Q Result

２．Present Situation

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Overview of 1Q FY2015◼ A rise in subscribers caused net sales to grow to 4.71 billion yen.
（+15.0% YoY、15 consecutive years the best sales）◼ Operating profit increased almost 3.3 times higher YoY by controlling sales
promotion expenses（￥M）

FY20141Q

FY2015
1Q

YoY

Forecast
1H

Progress
1H

Forecast
year

Progress
year

4,104

4,719

115.0%

9,300

50.7%

20,00023.6%

Operating Profit

47

161

337.7%

250

64.8%

750

21.6%

Recurring Profit

55

169

304.5%

260

65.0%

770

22.0%

Net Profit

31107

347.0%

160

67.4%

480

22.5%

Sales

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SalesThe 1Q sales rose for the 15th consecutive year and increased
15% YoY to 4.7 billion yen.

4.7B

（￥B）

54

15 consecutive years
the best sales

3210
FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012 FY2013 FY2014 FY2015
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１Q
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KPIs
（１）Subscriber Base
Subscriber base steadily increased and exceeded 100,000.
110,000
110,000

101,079+16.2% YoY（+14,061 ）
100,000

96,71891,54090,00093,47087,01882,08180,00076,93775,81677,47570,00060,000

1Q

2Q

3Q

FY2013

4Q

1Q

※
3Q

2QFY2014

4Q

1Q

FY20152016年
End ofFY2015
3月末目
標* In October 2014, 2,261 subscribers to the Oisix-Recruit Point Site were integrated.

5KPIs（２）ARPU※ARPU: Average Revenue Per User◼ An upward trend continued as services being upgraded（yen）

ARPU：Frequency × Unit Price

14,000

ARPU
13,46813,500

Annual Rise Point(3Q)

13,38813,011

13,00012,67812,593

12,72912,441
12,50012,006
12,00011,872+1.1% YoY（+¥136）

The last-minute demand
before the consumption
Tax hike

11,50011,000
1Q

2Q

3Q

FY2013

4Q

1Q2Q

3Q

FY2014

4Q

1Q

FY2015

6KPIs（２）ARPU Breakdown◼ Purchase Frequency jumped up in 1Q as services being upgraded◼ Unit Price slightly dropped due to increasing smart device user’s ratio
2.25

Frequency

2.20

2.20

2.15

2.15
2.10

2.12

2.10

2.10

2.13
2.08

2.06

+3.7% YoY（+0.08）

2.05
2.00
1.95

1Q

2Q

3Q

4Q

1Q

2Q

FY2013

6,400
6,200

6,057

6,000
5,800

5,828

Annual Rise Point(3Q)

5,400

1Q

▲2.5% YoY（▲¥149）

5,930
5,769

5,717

5,600

4Q

FY2015

6,4336,426

Unit Price

5,756

3Q

FY2014×6,600

2.20

5,781

The last-minute de mand
before the consum ption
Tax hike

5,200
1Q

2Q

3Q

FY2013

4Q

1Q

2Q

3Q

FY2014

4Q

1Q

FY2015

7１．FY2015 1Q Result

２．Present Situation

8FY2015 Strategy□Our Focuses
Upscaling
Infrastructure

UpgradingCurrent
Businesses

FutureGrowth□Progress① Investing to Support Fastgrowing Services(a) Opened a new processing
plant “Oisix Dining Center”② Growing Core EC Business(a) Growing KitOisix course(b) More mobile-friendly UI/UX③ Contribution of non-EC
businesses to revenues④ R&D in Food/healthcare
Domain(a) Establishment of a local
subsidiary in HongKong(b) Expansion of “Shop-in-Shop”(c) Increasing clients of Oisix
Fulfillment Marketing Support(a) Launch of Highly Nutritious
Vegetable Brand, “Kiku-vege”
9①Investing to support fast-growing services（a）New Processing Plant（“Oisix Dining Center”）◼ Keeping up with the fast-growing KitOisix subscriber base, a new processing
plant was opened in June 2015

□How it Works
Before□Expected Impact

Processing Plant

Rapidgrowth

Delicatessen

MeatAfterProcessedfishSaladProcessing Plant

Capacity
Enhancement

Cost
Reduction

Kit－Capacity to ship nearly

4times thecurrent level－A production line designed exclusivelyfor the production of KitOisix products tolower the KitOisix production
cost

New Processing plantMore Efficient
ProductDevelopment－Freezing technologies and low-speedpress systems have opened the way for
yet a higher speed in thedevelopment of new product.
NEWDelicatessen

Meat

ProcessedfishNew

SaladKit10

②Growing Core EC Business（a）Growing KitOisix course◼
◼
◼

Subscriber based jumped up to 20,000+
Enthusiastically supported by consumers looking for time-saving yet premium products
With a change in Japanese social structure in sight, KitOisix has vast opportunities ahead□About KitOisix□The number of KitOisix subscribers-Oisix safety standard-

Just 20 minutes-

Seasonal vegetables

20K

25,00020,000Like Blue Apron service
15,000□Main activities in 1Q FY2015
10,000Sold in total

1,300,000 Kits

5,000

(as of Jul. 2015)

Make Ahead Kit

Salad Kit

KitOisix forMother's Day

0
2Q

3Q
FY2013

4Q

1Q

2Q

3Q
FY2014

4Q

1Q
FY2015

11②Growing Core EC Business（b）More mobile-friendly UI/UX◼ More Subscribers sign up through smart device◼ Improvement of unit price of smart device user

□Images□Comparison of unit priceUnit price of PC = 100%
Improvement ofUI/UX design

100%
100%

88%

50%

0%

PC 購入単 Smartスマ
価ホdevice

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③Contribution of non-EC businesses to revenuesImages(a)Overseas(OisixHongKong)

Overview□Establishment of a local subsidiary in
HongKong
・More extensive product lineup by import agent
・More localized promotion
・Stabler logistics operations□Expansion of “Shop-in-Shop”(b)Storebusiness(c)
Fulfillmentoutsourcing
service・16 shops in major premium grocery stores(Tokyu Stores, Queens Isetan)
・Sales increased by 72%□Increasing clients of Oisix Fulfillment
Marketing Support
・Serving 6 clients (as of Jul. 2015)
・One-stop service from marketing consultation,
implementation to fulfillment
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④ R&D in Food/healthcare Domain（a）Launch of Highly Nutritious Vegetable Brand
Launched “Kiku-vege” brand, a collection of highly nutritious vegetables• “Kiku” means “effective” especially in treatment□Images□Products

Beauty Tomatoes
Sprouts rich in vitamin B12□Background- The food functionality labeling system law change
2015 spring“Salad Oisix for Office” with “Kiku-vege”

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