TUXERA UPDATES SD MEMORY CARD FORMATTER FOR SD
ASSOCIATIONSD Memory Card Formatter 5.0 now supports Mac and Windows 10Helsinki, Finland – September 11, 2017 – Tuxera, the world leading storage and networkingtechnology company, today announced its updated version of the SD Memory Card Formatter
is available on the SD Association’s website. This software is the official tool for formatting SD,SDHC and SDXC memory cards. SD Memory Card Formatter 5.0 now supports MacOS Sierra
10.12 and Windows 10 (version 1607) operating systems. The newly released version of thesoftware tool is the safest method for formatting SD memory cards. The SDA recommends thatall major ODMs/OEMs, as well as end users, transition to the latest version of the SD CardFormatter for their SD memory card pre-formatting process.
“Tuxera’s development expertise helped us expand SD Memory Card Formatter support toreach Mac and Windows users while delivering a smooth user experience. Everyone can use
the SD Memory Card Formatter to format his or her SD or microSD memory card in compliancewith SD standards. Last year, more than 2.6 million people downloaded our formatter, and since
we have released the new version, we’re seeing even higher download rates,” says Yosi Pinto,
Chairman of the SD Association.
“Developing a new iteration of the SD Memory Card Formatter was a great opportunity for us toshowcase our storage software expertise. Working with major stakeholders in the SD memory
card industry, we have delivered an up-to-date version of the application that supports the latest
Windows and MacOS operating systems, and ensures storage performance and compatibility
after the formatting process,” says Yongjun Zou, Business Development Director of Tuxera.

Formatting an SD memory card
The formatting process begins with wiping the card and removing all data that it stores. The
procedure can be executed in two ways:
1) “Fast format” is the most commonly used technique as it formats the card nearly instantly. It
creates an empty partition, but doesn't overwrite any storage cells. This provides an opportunity
to restore formatted data using special retrieval software if valuable digital assets have been
lost.
2) “Overwrite format” is a more time-consuming process as it rewrites every block of the memory
card. It ensures that any sensitive data stored on the device cannot be recovered, bringing anadditional security layer to the procedure.
Both formatting techniques are supported by the latest version of the SD Memory Card
Formatter software tool.
Once the card has been emptied, the formatting software creates the file system format that isused within the card. This process also defines the data structures used by the operating system
to identify the card and the content that it stores.

SD Memory Card
Introduced in 2000, SD is the world’s leading and most trusted memory card standard for mobilephones, digital cameras, drones, personal computers, car navigation systems, electronic books,and many other consumer electronic devices. Many SD standards are available in a variety ofcapacities, applications and speed classes. SD standards enable manufacturers to deliver highperformance products that simplify how millions of consumers capture and enjoy video, apps,photos, and sounds every day. With SD standards-based products, consumers have theultimate flexibility and convenience to store and share digital contents anytime and anywhere.

Looking forward
Throughout the years, SD cards became smaller in size with the microSD memory card, while
drastically increasing storage capacities, and gaining game-changing performance increases.
These breakthroughs continue to broaden where SD technology can be applied, making it acontinuously expanding standard that drives flash storage adoption.
You can download the latest version of the SD Card Formatter on the official website of the SD
Association – https://www.sdcard.org/downloads/formatter_4/

About Tuxera
Tuxera is the leading provider of storage and networking technologies. From the latest flagshipsmartphones, to cars, cameras, routers, and drones – Tuxera’s software makes file transfers
fast and content easily accessible. The company is an active member of multiple standard
organizations, including JEDEC, AGL, SD Association, and many others. Founded in 2008,
Tuxera’s headquarters are located in Finland, with regional offices in China, India, Germany,
South Korea, Japan, Taiwan, and the US.

About SD Association
The SD Association is a global ecosystem of nearly 900 technology companies charged withsetting interoperable SD standards. The Association encourages the development of consumer
electronic, wireless communication, digital imaging and networking products that utilize marketleading SD technology. The SD standard is the number one choice for consumers and hasearned more than 80 percent of the memory card market with its reliable interoperability and its
easy-to-use format. Today, smart phones, tablets, Blu-ray players, HDTVs, audio players,
automotive multimedia systems, handheld PCs, digital cameras and digital video cameras
feature SD interoperability. For more information about SDA or to join, please visit theAssociation’s website, https://www.sdcard.org.
SD is a trademark licensed by SD-3C LLC.

For more information, please contact:
PR and Communications Manager, Tuxera
Stan Dmitriev
stan.dmitriev@tuxera.com

SD Association
Alisa Pfeil
media@sdcard.org