NEWS RELEASE
NEW microSD MEMORY CARD WORLD’S SMALLEST MEMORYCARD UNDER FINAL REVIEW BY SD CARD ASSOCIATIONNew Orleans, LA, March 14, 2005 – At CTIA WIRELESS 2005 held here
today, the SD Card Association (SDA) announced plans to finalize specifications for anew, super-compact memory card this Spring. The microSD™ card, expected to be
the world’s smallest memory card and measuring just 11mm x 15mm x 1mm, will becompletely compatible with SanDisk® Corporation’s TransFlash™ format. ThemicroSD card offers the advantages of removability and SD compatibility for use witha host of SD- and miniSD™-enabled products.
SanDisk TransFlash has been widely adopted by key handset manufacturers aroundthe world. The microSD card is supported by the more than 800 members of the SD
Association and can be used immediately in the millions of handsets that currently use
TransFlash. SanDisk plans to transition its TransFlash line to the microSD standard in
Q3 2005.
“The microSD card was designed specifically for the wireless communications
market,” said Ray Creech, president of SDA. “With mobile phones now offering
built-in, high-resolution camera functions, content downloading capabilities,compatibility with PC data, and more sophisticated applications, there is a clear needfor removable memory cards that support these capabilities. The microSD card meets
all the wireless applications requirements for size, speed, performance, interoperability and security.”“SanDisk has been a leading proponent of industry standards since its invention of theCompactFlash card and co-development of the SD card,” said Yoram Cedar, an SDA
board member and senior vice president of engineering and emerging markets atSanDisk. “History has proven that manufacturers and consumers alike prefer a single
industry standard card format that is broadly supported and that unifies the removablestorage requirements both of mobile handsets and consumer electronics. We welcome
the impending adoption of microSD as the new industry standard for mobile devices.”
The SD Memory Card is the number one semiconductor memory card in use
around the world today. The card’s high transfer speed enables smooth exchangeof data between a wide array of SD-enabled devices such as digital cameras andcamcorders, printers, laptop computers, digital audio products, personal digitalassistants (PDAs), and many other products. In total, 3,649 models in 31 productcategories by 268 brands supporting the SD standard have been shipped to date.
The SD Memory Card is the dominant memory format of choice for the wirelesscommunications industry. The format is supported by SDA members Motorola,Nokia, Samsung, Sharp, Panasonic, Toshiba, NEC and other leading marketers ofSD and miniSD™-enabled mobile phones around the world.

microSD™ features and benefits:••••••••

World’s smallest memory card
Specifically designed for mobile phonesProvides additional memory and expansion and upgrade potential for mobilephones without adding cost to handset
Permits lower cost handset production by minimizing embedded memory
Fully compatible with hosts that use SD or miniSD™ Memory Cards
SD Adaptor available so users can insert into standard SD card slot
Supports CPRM, SD and smartSD security
Operators could preload content as added value

About the SDA
The SD Card Association (SDA) is an open industry standards organization established inJanuary 2000 by Matsushita Electric (Panasonic), SanDisk and Toshiba, and is supported
by a consortium of over 800 companies. The SDA’s mission is to set industry standards
and promote the SD Memory Card’s wide acceptance in a variety of applications. SDMemory Card standards are currently being built into a wide range of new digital products
such as cellular phones, audio players, automotive multimedia systems, handheld PCs anddigital video and still cameras. The Association’s web site can be accessed atwww.sdcard.org for more information about the SDA. Parties interested in joining theSDA are encouraged to visit the web site or contact SDA President Ray Creech directly at
831-636-7322 or rcreech@sdcard.org . Another SDA Web site is www.sdcard.com, whichshowcases available SD products worldwide and SD interoperability between devices.

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Editorial Contacts:
Ray Creech
SD Card Association
Phone: +1-831-636-7322
Fax: +1-201.348.7868
rcreech@sdcard.com
www.sdcard.org
www.sdcard.com