SD ASSOCIATION SHOWS microSD VALUEFOR MOBILE PAYMENT AND NETWORK SECURITY
Demonstrates microSD memory cards in NFC, FIDO and payment applications
at Mobile World Congress Barcelona 2016
SAN RAMON, Calif. and BARCELONA – MWC Booth CS168 Congress Square – Feb. 22,
2016 -- The SD Association (SDA), a global ecosystem of companies setting industryleading memory card standards, will demonstrate at GSMA Mobile World Congress how
microSD memory cards offer compelling value when creating secure mobile apps
protecting both user identity and server credentials, exploring applications for near-fieldcommunications (NFC) and Host Card Emulation (HCE), FIDO authentication, contactless
payment and the Internet of Things (IoT).
Using smartSD technology, the tiny microSD memory card enables some of the mostexciting and secure payment and authentication options in the mobile market.
microSD as the Secure Element
smartSD enables a secure element for HCE providing certified security in various
implementations with minimized compromise of HCE benefits. smartSD leverages native
NFC, eliminating the cost of embedding an antenna into a microSD memory card. It
simplifies and lowers the cost of operations, takes advantage of HCE with establishedapp store distribution and provides security for the app – ensuring proper security andcertification for every use.
The smartSD memory card serves the same function as a smart card, authenticating andsecuring consumer and service provider credentials. This solution can be added easily byconsumers via a smartSD memory card to Android smartphones. smartSD can also beused by Blackberry and other mobile operating systems.
Serving as a FIDO Authentication Token
In addition to offering the required security to optimize an HCE implementation,
smartSD offers the industry’s best token for FIDO since a card can be used in both amobile device and a computer. SDA will demonstrate smartSD in both passwordless andsecond-factor FIDO authentication scenarios.
smartSD excels at providing root of trust and security to applications on a mobile device.
smartSD offers an independent secure element for all consumers regardless of theirmobile operator or phone model for deployment of contactless service and digital
security on their mobile phones. Read more about smartSD at
https://www.sdcard.org/developers/overview/ASSD/smartsd.

IoT with smartSD
smartSD is the perfect companion for IoT. It provides secure storage for caching andrecording data, and authentication capabilities for remote access to the recorded dataand credentials for off-peak time synchronization with dedicated servers. The
demonstration will feature a smartSD memory card serving as the security token andsecure storage for a home automation service provider.
Contactless Payment with microSD Slot
The SDA will show how consumers can use existing smartphones with and without NFC
capabilities that have microSD slots to pay for products and services securely with amicroSD memory card. The demonstration will use on-site point-of-sale terminals andregular mobile phones loaded with an NFC-capable microSD card to simulate real
payment on POS terminals.
Partner Program Power Hour Session
The session, “smartSD Card: Self-Contained Solutions,” will be presented on Feb. 25 at 1
p.m. in Hall 8, Theater B. The presentations will focus on microSD memory cards as abusiness-independent, self-contained secure element for various contactless andsecurity use cases, including FIDO, IoT and HCE, how smartSD technology is simple todeploy and presents the lowest up front cost for a solution with security certifications,
how a business model for mobile services based on microSD memory cards is positive
for banks in mobile contactless payments, for transit operators or government mobileeID card applications.
About smartSD TechnologysmartSD memory cards leverage the world-leading SD architecture and Advanced
Security SD standard, allowing transfer ISO 7816 Application Protocol Data Unitcommands to, for example, JavaCardTM applets running on internal Secure Element,
through the SD bus.
Watch a video, download a presentation and read the Association’s smartSD whitepaper with new information on HCE. Find everyone about smartSD at
https://www.sdcard.org/developers/overview/ASSD/smartsd.
SD Association
The SD Association is a global ecosystem of nearly 1,000 technology companies charged
with setting interoperable SD standards. The Association encourages the developmentof consumer electronic, wireless communication, digital imaging and networking
products that utilize market-leading SD technology. The SD standard is the number one
choice for consumers and has earned more than 80 percent of the memory card market
with its reliable interoperability and its easy-to-use format. Today, smart phones, tablets,
Blu-ray players, HDTVs, audio players, automotive multimedia systems, handheld PCs,
digital cameras and digital video cameras feature SD interoperability. For more

information about SDA or to join, please visit the Association’s website,
https://www.sdcard.org/.
SD Logos are trademarks licensed by SD-3C, LLC.
Media Contact
Alisa Pfeil
SD Association
1.925.275.6670
media@sdcard.org