NEWS RELEASENEW HIGH CAPACITY SD MEMORY CARD SPECIFICATIONUNDER FINAL REVIEW BY SD CARD ASSOCIATION-- Specification to Allow Development of Higher-Capacity Memory Cards
for Next Generation A/V and Telecommunications Devices -Las Vegas, NV, January 4, 2006 – At the 2006 International CES held here thisweek, the SD Card Association (SDA) announced it expects to finalize specifications
for a new, high-capacity SD Memory Card – the SDHC Memory Card – in early
2006. The new specification will expand SD card capacity beyond 2GB, to meet thememory-hungry requirements of a new generation of audio/video andtelecommunications devices – from camcorders to cell phones and computers, digitalstill cameras to plasma televisions and PDAs, among others.
“Consumers are demanding new capabilities of their digital devices,” said Paul
Reinhart, Executive Director of the SD Card Association, “and the SDA is working tohelp deliver on the entertainment and productivity-enhancing promise of suchproducts. The new SDHC card specification will allow manufacturers to develop a
new world of digital devices with the advanced features and functions consumers areclamoring for.”Today’s digital devices require expanded memory capacities to accommodate large
video, audio and database files. The new specification will expand SD Memory Cardcapacities to meet the memory needs of these products, including those which use thememory-intensive FAT 32 file system. The new specification also guarantees aminimum SD Speed Class Rating, which for video products, is equivalent to MPEG-2
video. Manufacturers can now design new high-speed SDHC Memory Cards
products, confident their memory needs will be met by the new memory card.
The new SDHC Memory Card will also offer the expanded capacity needed to help
deliver new applications made possible by three other SD specifications: SD-Audio,
SD-Video and SD-Binding.
SD-Audio will allow users to easily move music libraries between a variety of SDenabled devices, to include cell phones, portable audio players, computers, car stereos
and other mobile devices. The SD-Audio specification provides content protection
via CPRM which is built into each SD card, to prevent theft of data.
Similarly, the SD-Video specification allows consumers to capture video, even
MPEG-2 quality, and move it to an SD-Video enabled product securely. SD-Video
will soon allow users to record and watch h.264 digital TV programs from their SDVideo enabled cell phones.
And finally, the SD-Binding specification allows carriers/cell phone operators toprovide security for content downloaded to their specific network mobile phones. The

content is bound to the cell phone device and prevents unauthorized copying to otherdevices or computers.
Please visit the SD Card Association booth #9836 located in the Central Hall.
About SD Memory Card:
The SD Memory Card is the premier semiconductor memory card in use aroundthe world today. The card’s high transfer speed enables smooth exchange of data
between a wide array of SD-enabled devices such as digital cameras andcamcorders, printers, laptop computers, digital audio products, personal digitalassistants (PDAs), and many other products. In total, 5,037 models in 31 productcategories by 321 brands supporting the SD standard have been shipped globally
as of December 2005
The SD Memory Card is the memory format of choice for the wirelesscommunications industry. The format is supported by SDA members, such as
Motorola, NEC, Nokia, Panasonic, Samsung, Sharp, Toshiba, and other leading
marketers of SD, miniSD and microSD-enabled mobile phones around the world.

About the SDA
The SD Card Association (SDA) is an open industry standards organization established inJanuary 2000 by Matsushita Electric (Panasonic), SanDisk and Toshiba, and is supported
by a consortium of 828 companies. The SDA’s mission is to set industry standards andpromote SD Memory Card’s acceptance in a variety of applications. SD Memory Cardstandards are currently being built into a wide range of digital products such as cellularphones, audio players, automotive multimedia systems, handheld PCs and digital video
and still cameras. For more information about SDA, please visit the association’s Web
site, www.sdcard.org . Parties interested in joining SDA are encouraged to visit the Web
site or contact membership@sdcard.org. Another SDA Web site, www.sdcard.com,
showcases available SD products worldwide and SD interoperability between devices.
Editorial Contacts:
Misako Koro
PR Director, Marketing Committee
SD Card AssociationPhone: 201-348-7772
201-392-4795
E-mail: korom@us.panasonic.com