Press Release
6 Mar 2024

ITE 2024 Survey found Hong Kong Travelers to spend big on ICE & SNOW Travel
A recent Hong Kong survey which collected 812 replies in three days found 60% respondents
plan to take ice and snow (here below called “I&S”) holiday in the next two years, despite only
21.9% have taken I&S holiday in the past. Thus, I&S travel which includes elements like skiing,
aurora and snow festival etc. gaining popularity!
Further, respondents set high budget for I&S holiday! For example, 40% of respondents willspend HK$5,000 or more inclusively per person per day in an I&S holiday! Indeed, the I&S Travel
Survey findings echo well with those of a recent a 2023 Asia Pacific Survey on skiing holiday
found Hong Kong rank top among Asia Pacific travelers by average daily spending of EUR 558
per person.
The I&S travel survey conducted online between 5 and 7 Feb 2024 by TKS, the organizer ofITE Hong Kong which Asia premium outbound travel fair, with invitations been sent largely to its
public visitors. Hopefully, its findings can for example facilitate related exhibitors to plan more I&S
related activities / displays in the next ITE to be held from 13 to 16 June 2024 in Hong Kong
Convention & Exhibition Centre.
Future Ice & Snow Travel
Interests among various forms of I&S rather evenly distributed! While hot spring at 65.1% themost popular, 52.7% picked skiing which the fourth most popular, and in between are aurora andice sculpture each at 59.7%.
On daily (all inclusive) spending in an I&S holiday, 24.8% respondents will spend HK$7,000
or more; 15.3% between HK$5001 to $7,000; 17.1% between HK$2,001 to $5,000; and 32%
between HK$1,001 to $3,000.
How long will they stay for an I&S holiday? Majority or 57.4% for 6 to 10 days! While 7.6%
will stay the longest of 15 days or more, to be followed by 18.3% staying 11 to 14 days, and 16.6%
the shortest for 5 days or less.
Where will they go for I&S holiday? The top five destinations are respectively Japan andSouth Korea at 76.2%; Europe at 26.1%; mainland China at 26%; North America at 18%; andother Asia at 7.3%. Significantly, 5.9% chose polar destination.

How early will they start taking I&S holiday? 10.0% will do so within coming 6 months; 34.9%
within next 12 months; 15.1% within next 24 months; 31.8% still thinking and 8.3% has no suchplan.
I&S Veterans
Among those who taken I&S holiday in the past, 14% did so in 2023; 8.4% between 2020and 2022; and 77.5% in pre-pandemic time. Their top popular destinations are respectively Japan& South Korea at 68%; mainland China at 11.2%; North America at 9.6% and Europe at 8.4%.
Comparing pre- and post-pandemic, nearly all I&S destinations becoming more popular withMainland China, Europe and North America enjoy the largest growth in popularity respectively by
14.8%, 17.7% and 8.4%.
Respondents’ Profile
Broadly, I&S respondents are mature and well educated. The three largest age groups arerespectively those between 40 to 59 years old at 45.6%; between 25 to 39 at 43.7%; and those atleast 60 years old at 6.5%. By education, 51.2% with university or above qualification, and another
24.8% post-secondary. Broadly, profile of I&S respondents very similar to that of ITE publicvisitors, who are found to be premium FIT and 68% of them will spend more on travel in coming
12 months.
About ITE Hong Kong
ITE 2024 edition will be held from 13 to 16 June in 5 halls of Hong Kong Convention &Exhibition Centre (HKCEC), while ITE 2023 used 4 halls and recovered to around 80% prepandemic 2019 level. Strongly supported by the Ministry of Culture & Tourism of China, it has also
Hong Kong Tourism Board (HKTB) and Macau Government Tourism Office (MGTO) etc. asSupporters. Further, ITE 2024 has first two days only for local and regional trade while last twodays for public who mainly premium FIT; offers B2B and B2C programs each with optional andfree services including assistance to hold trade / public seminar, pre-show and onsite publicity.
Also, themes of Sustainable/Eco and Ice/Snow Tourism, Study Tour, Night Market, MICE andthe Greater Bay Area etc. will be promoted through trade forum, display, seminar, social media
and online campaigns etc.
For details, please visit www.itehk.com. For enquiries, please contact TKS via Email:travel@tkshk.com | WhatsApp: +852 69361271 | Wechat: itehongkong | Faceboook: itehk
Click here for ITE 2023 photo album and contact TKS if you need higher resolution.