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INTRODUCTION
Scope

GLOBAL OUTLOOK
2023 cannabis market in key figures
Headline findings for 2023
Legal cannabis’s growth trajectory to be mainly driven by the adult-use space
Infused formats due to expand share of preference
New markets emerging, despite the dominance of only one country
Significant illicit market provides issues and opportunity for legal industry
Illicit users still prevail but the legal population expands, driven by the CBD segment

CATEGORY AND GEOGRAPHIC FOCUS
MedicalOur research captures all major consumption formats
The US to remain main driver of adult-use cannabis growth globallyChallenges and opportunities for the global adult-use market
P ositive expectations for the CBD space despite regulatory and educational challenge
Challenges and opportunities for the global CBD market
Medical cannabis will continue to grow, albeit at a slower pace
Challenges and opportunities for the global medical cannabis market
US: Adult-use space key to current and future growth in the world’s largest cannabis market
Canada: Positive performance o f adult-use segment outweighs structural decline in medical cannabis
Germany: High expectations on the future of legal cannabis in the country
Japan: The development of an industry in which the negative perception towards it strongly prevails
Defining four core types of market around the world
Where does every market fit?
Production hubs: Key findings and opportunities
Consumer markets: Key findings and opportunities
Regulatory trailblazers: Key - findings and opportunities
Innovation markets: Key findings and opportunities

THE CANNABIS CONSUMER
Key takeaways from Euromonitor Global Cannabis Survey
Among users, adult-use cannabis has more daily consumers than CBD and medical cannabis
Preference for smokeable formats more common among frequent cannabis users
Users of the three categories mainly consume cannabis whilst relaxing at home

COMPETITIVE LANDSCAPE
Global cannabis regulatory status August 2024
Selected global cannabis regulatory updates from 2023 to date
Perception of increased cannabis use in majority of markets
Pragmatic acceptance of wider cannabis legalisation growing
When it comes to legalising cannabis, “how” is as important as “if”
Regulation and policy regarding cannabis comms influences normalisation
Key areas of emerging regulatory focus
Rescheduling promises radical evolution rather than revolution for US cannabis
Selected key 2023 corporate developments
Varying brand ownership business models in US adult-use cannabis
Focus on: VeranoFocus on: Lume Cannabis
Focus on: Cann
Selected notable players across the cannabis supply chain

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Selected key trends in new product development
Selected trends in new product development
Hemp-derived intoxicants explode in the US but significant uncertainty remains

KEY DRIVERS SHAPING THE INDUSTRY
Examining five drivers shaping legal cannabis
Regulatory momentum points to a more open futureAssociations with public figures and wellbeing as a strategy towards normalisation
Corporate landscape continues to prove a struggle for all but the top performers
The intrepid consumer: Searching for natural actives
A modern industry driven by technological innovation

About Euromonitor International
Euromonitor International is an independent market intelligence provider. Data, insight and analysis stem from in-the-field research
spanning 210 national markets.
Content ranges from the in-depth and country-specific, to key strategic themes with a global range and significance. Products covera comprehensive range of insights and market data, but can be broadly categorised as:
Strategy Briefings: Global or regional in scope, and focussing on the most important themes shaping consumer demand, thekey markets, competitive environment and future outlook across a range of industries.
Company Profiles: Analysis dedicated to the world’s most significant companies, with detailed insight into their activities, focusof operations, their competitors, their geographic presence and performance.
Country Reports: For an in-depth understanding of specific countries, whether by industry, economic metrics or consumer
trends and lifestyles. These reports cover current trends, consumer demand, market potential and future prospects, withcountry-specific local insight and comprehensive data, unavailable elsewhere.

For more information on this report, further enquiries can be directed via this link www.euromonitor.com/world-market-for-cannabis/report.

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