Dissemination and Publicity Projects
1. Report on the 20th Exhibition Micromachine/MEMS

We also set up computers at the booth in order that visitors
could explore the MEMS Mall. The booth was quite popular,
particularly among visitors seeking business opportunities, withmany people remarking that the exhibit helped them see the big
picture of the MEMS market and some people expressing adesire to include their company in the MEMS Mall.

We are pleased that so many of you visited the Micromachine
Center’s booths at the 20 th Exhibition Micromachine/MEMS
throughout the entire MicroNano 2009 event. The following is a
description of the exhibits at each booth.
(1) Special 20th Anniversary Booth
To commemorate the 20 t h anniversary of Exhibition
Micromachine/MEMS, we created a chronological table entitled“Twenty years of progress” to take a look back at the growth ofthe exhibition from its beginnings at the 1 s t Industrial
Micromachine Exhibition to the now world-leading event
MicroNano 2009, and guided visitors on a journey through thishistory using large panel exhibits. This booth also featured thedebut of “MMC Concierge,” an experimental navigation systemdesigned to help visitors locate products and technologies ofinterest in the exhibition hall. We are happy to report that manyof you made use of this service.

(4) MEMS Foundry BoothAt this booth, we prepared panel exhibits and a computer
corner for introducing the MEMS foundry network composed ofmembers in the Foundry Service Industry Committee under theMicromachine Center, and the on-line help desk MEMStationthat accepts inquiries from users seeking information on thefoundry service. We received much feedback from visitors
looking forward to further developments in and expansion ofMEMStation and the foundry network.

MEMS Mall BoothMEMS Foundry Booth

2. Adjusted Participation Fee for the MEMS Mall
The Special 20 t h Anniversary BoothThe Micromachine Center launched the MEMS Mall on its
Web site to provide information on products and technologies
developed by MEMS-related companies. This Web site serves as
an Internet portal for MEMS businesses, allowing access toinformation on the entire MEMS industry.
In order to make it easier for non-member companies who
did host an exhibit at this year’s Exhibition
Micromachine/MEMS to participate in the MEMS Mall, wedecided to discount the membership fee to a flat 50 thousand
yen rate for all companies throughout FY 2009.

(2) MemsONE BoothThe MemsONE booth doubled in size from the previous
year’s exhibition, as we greatly expanded promotional activities
through videos, panel exhibits, computer demonstrations,
pamphlets, a free offer for temporary use of the MemsONE
software, and the establishment of a consultation corner. We
are happy to report that visitors to this booth showed a keeninterest in the MemsONE software distributed at the booth, andwe have since issued many licenses for the product.
Incidentally, the demonstration software provided at the boothis the full version, with no functional restrictions. If there are
any of you who have yet to install and evaluate the program, we
hope that you will do so and apply for a license.

Exhibition
Micromachine/MEMS(FY 2009)
Did exhibit

Did not exhibit

Non-member companies

50,000 yen

50,000 yen(revised*)

MIF Industry members

No charge

No charge

MIF Associate members(corporations)

No charge

No charge

MIF Associate members(small/medium ventures)

No charge

50,000 yen

Participation fee for the MEMS Mall (tax excluded)
For companies that decide to participate in the MEMS Mallduring the current fiscal year, the fees will be prorated based on thenumber of months of participation from the start of the company’spublication on the Web site until the end of the fiscal year.
* Beginning from FY 2010, the participation fee in theMEMS Mall for non-member companies not hosting anexhibit at the Exhibition Micromachine/MEMS will returnto the previous annual rate of 100 thousand yen.

MemsONE Booth(3) MEMS Mall BoothAt the MEMS Mall booth, panel exhibits were used toexplain how the Web-based MEMS Mall introduces MEMSrelated products and technologies, and to list participating
businesses and describe how other businesses can participate.

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