smartSD OPTIMIZES HCE SOLUTION TO DEPLOY SECURE NFC SERVICES ONSMARTPHONESPresentation, white paper and smartSD demonstration available at CARTESSAN RAMON, CALIF. and PARIS – CARTES & IDENTIFICATION BOOTH 3F099 – November 4,2014 -- The SD Association (SDA), a global ecosystem of companies setting industry-leadingmemory card standards, will demonstrate at CARTES Paris how smartSD memory cards are thebest and easiest solution to create a secure mobile app while protecting both user identity andserver authentication. smartSD improves Host Card Emulation (HCE) with the required security tosustain a variety of business models.
On November 5, the SDA will host a free workshop for CARTES attendees entitled “To SE or notto SE” at 15:00 in Exhibitor Workshop area - Hall 4. The seminar focuses on HCE, TrustedExecution Environment, Secure Elements (SE) and their application. It presents an analysis of thebusiness drivers for using an SE, compares smartSD with other packaging options and discussesthe benefits of combining consumer centric smartSD with HCE.
As the SE on Android 4.4, the smartSD memory card serves the same function as a smart card,authenticating and securing consumer and service provider transaction information. This solutioncan be added easily by consumers via a smartSD memory card to Android smartphones. smartSDcan also be used by Blackberry and other mobile operating systems.
smartSD is the only secure element for HCE providing certified security in every implementationwithout any compromise of HCE benefits. smartSD leverages native near-field communication(NFC), eliminating the cost of embedding an antenna into a microSD memory card. It simplifiesand lowers the cost of operations, takes advantage of HCE with established app store distributionand provides security for the app – ensuring proper security and certification for every use.
“smartSD provides a way to secure an app to enable NFC service business, reduce operationcosts and cut financial risks,” said Brian Kumagai, SD Association president. “smartSD simplifiesfinancial and security requirements for both service providers and card issuers.”With smartSD memory cards, service providers and card issuers can offer secure NFC services toa global addressable smartphone market equipped with SD slots. Smartphone users highly valuethe convenience of immediate and easy storage upgrades offered by microSD memory cards.
smartSD memory cards support consumer storage and portability needs.
smartSD enables numerous business models and provides great flexibility for providers andcustomers. Secure, contactless payment for services could be offered by transit and ticketproviders, and secure, contactless access control is supported via smartSD memory cards in-­‐	  more	  -­‐	  smartSD OPTIMIZES HCE SOLUTION TO DEPLOY SECURE NFC SERVICES ON SMARTPHONES	  authorized individuals’ devices, supporting bring-your-own-device trends. Plus, it supports digitalsecurity for personal devices used by businesses or governments.
About smartSD TechnologysmartSD memory cards leverage the world-leading SD architecture and Advanced Security SDstandard, allowing transfer ISO 7816 Application Protocol Data Unit commands to, for example,JavaCard™ applets running on internal Secure Element, through the SD bus.
Watch a video, download a presentation and read the Association’s updated smartSD white paperwith new information on HCE. Find everyone about smartSD atwww.sdcard.org/developers/overview/ASSD/smartsd.
SD AssociationThe SD Association is a global ecosystem of nearly 1,000 technology companies charged withsetting interoperable SD standards. The Association encourages the development of consumerelectronic, wireless communication, digital imaging and networking products that utilize marketleading SD technology. The SD standard is the number one choice for consumers and has earnedmore than 80 percent of the memory card market with its reliable interoperability and its easy-touse format. Today, smart phones, tablets, Blu-ray players, HDTVs, audio players, automotivemultimedia systems, handheld PCs, digital cameras and digital video cameras feature SDinteroperability. For more information about SDA or to join, please visit the Association’s website,www.sdcard.org.
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Media ContactAlisa PfeilSD Association1.925.275.6670media@sdcard.org###