April 3, 2024
Asahi Broadcasting Group Holdings Corporation“Welcome to THE SECRET GAME SHOW !”Meet the second series of International Format Awards
Grand Prize-winning “THE SECRET GAME SHOW,”
co-developed by ABC JAPAN and NBCUniversal Formats,on global market！

On February 27th, Japan Standard Time, the second series of 2021 International FormatAwards

GrandPrize-winning“THESECRETGAMESHOW,”

co-developedbyNBCUniversal Formats and Asahi Television Broadcasting Corporation (“ABC JAPAN,”
Representative Director and President: Toshiaki Imamura, located in Fukushima-ku,Osaka City, Osaka, Japan) in cooperation with its group companies, was unveiled during
The London TV Screenings.
“THE SECRET GAME SHOW” （”TSGS”） is co-developed by
ABC JAPAN and NBCUniversal Formats, which is part ofUniversal International Studios, a division of Universal
Studio Group. TSGS has been nominated so far, and haswon, a number of industry-leading awards including thecoveted Best Comedy Format at The International Format
Awards 2021, hosted by C21Media.

TSGS is an ordinary-people-involving type of variety show, which ABC JAPAN excels atand have been its strong area longwise, having produced various types of programs
focusing on bringing out the amusingness of general public ever since its establishment.

“THE SECRET GAME SHOW”©ABC JAPAN/ NBCUniversal Formats

One day, an employee working at a store or office, is suddenly assigned of an impossible
request from the Game Master, and becomes a challenger of a secret mission to win agood amount of money. There is only one condition to complete the game: to finish theseries of impossible demands without letting anyone know what they’re up to. The
former series took place in an office while the challengers kept secret from theircolleagues of their missions. The second series include not only colleagues but ordinarypeople as target, adding more thrills compared to the former.

The challengers of this series are a trainer working at a gym, and a waiter working at a
Yakiniku restaurant. The Second Game Master, Wentz Eiji, active in various fields such assoap opera, TV variety shows and drama, assigns numerous bizarre missions to thechallengers, both of which attempt to clear the missions.
One important promise! The challengers must NEVER let anyone know of their mission,including their colleagues and customers. Countless cameras secretly installed by the TV
staff capture each move of the challengers, while the audience witness the weird
behaviors of them, transforming the ordinary everyday life into the extraordinary, withlaughter and tears.

“THE SECRET GAME SHOW”©ABC JAPAN/ NBCUniversal Formats

The second series of TSGS was unveiled at The London
TV Screenings 2024. Producers of both ABC JAPAN andNBCUniversal Formats introduced TSGS with the footage,
and was greeted with applause from the attendants. Theformat sales of TSGS to the global market is to be driven
by NBCUniversal Formats.
The London TV Screenings 2024

■Tetsuji Kuwayama, Producer of ABC JAPANFirst of all, I would like to thank each and every staff that led us to the honorable prizeof "THE SECRET GAME SHOW", and am honored to be able to have given a chance tochallenge for the second series. The core element of this program is that this game show
is based on the premise that "It could happen to anyone, anywhere, anytime."
It is not a prank show involving celebrities. Maybe next time, you, who are watching thisshow just now, may be invited as a challenger of the game, and who knows? The nexttime could even be tomorrow. We value the atmosphere of reality in the course of
producing this show. We have built a strong trust relationship with the NBCUniversal team,through the "craftsmanship"; producing TSGS, while repeating intensive negotiations andholding many meetings.
With the fact that we were able to release the second series of TSGS, hand in hand withthe amazing staff at this lively London market, I see only a bold and bright future andsuccess of this show. I'm dreaming of an exciting world, a world where super-secretmissions and the prize money it brings out, are fluttering about the world over!

■Ana Langenberg, SVP, Format Sales & Production,
NBCUniversal Formats“We are excited for the return of The Secret Game Show andcannot wait for global audiences to experience this sensational
new series. We’re incredibly proud of our continued partnershipwith ABC, who have created something truly special with thisformat.”
Tetsuji Kuwayama and Barrie Kelly
at The London TV Screenings 2024■“THE SECRET GAME SHOW”
An unprecedented and unique format program not only Japanese but also audience ofoverseas are sure to have never seen. The main character of this show is an earnestly
working employee. One phone call from the MC leads the character to challenge a mission
winning a good amount of money. Will the challenger be able to clear all of the impossible
demands without letting anyone know? The audience observes the quest via numerous
hidden cameras secretly installed at the scene. Enjoy yourself with this non-verbal reality
and variety show, caused by a weird action happening at a workplace out of nowhere!
Cast: Wentz Eiji (MC), Chankawai, Suzu Yamanouchi, Saori Masuda (Announcer, ABCJAPAN)■NBCUniversal Formats
NBCUniversal Formats, which is part of Universal International Studios, a division ofUniversal Studio Group, is the international sales division for all formats created within
the production, broadcast and streaming divisions of NBCUniversal and Sky Studios, aswell as select third parties. The division fosters an array of strategic alliances, coproduction and co-development partnerships to bring a vast and diverse slate of nonscripted and scripted formats to the global market. Leading brands include the global
franchise “The Real Housewives,” “The Gentle Art of Swedish Death Cleaning,” "TopChef," Emmy® Award-winning comedy showcase "Saturday Night Live," entertainment
formats “The Big Show" and "Songland," in addition to scripted formats "Suits,” “NewAmsterdam,” and "Superstore," among others.

■Contact
Nami Komo
International Division ABC Frontier, Inc.
#81 90 9834 2392
nami.komo@abc-frontier.co.jp

Tetsuhiro Yoshioka
Content Development Department
Asahi Broadcasting Group Holdings Corporation#81 80 9935 7394
tetsuhiro_yoshioka@asahi.co.jp