16th Embarcadero Developers Camp

Opening Session
Jason Vokes
Senior Director Technologies & Marketing International

Agenda••••Introduction
Product Update
Launches and activities
Summary1Introduction

Tools Portfolio

Industry Awards• For over 25 years, Embarcadero products have received awards
for product innovation and excellence – here are just a few:

2Product Update

DelphiRAD Studio Family• Embarcadero RAD Studio 2010
– Architect, Enterprise, Professional•Delphi 2010/C++Builder– Architect, Enterprise, Professional•Delphi Prism 2010
– Enterprise– Professional=++• www.embarcadero.com/rad-in-action•Expert series - Webinars, Videos, White Papers

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RESTful Web Services with Delphi and RAD Studio 2010
Learn the Secrets of Rapid Visual C++ Application Development
Build .NET and Cross-Platform Mono Applications with Delphi Prism
Build multi-tier applications using DataSnap
Get started with Windows 7 development in three easy steps

In-Action for Japan

Promos• Delphi 2010 Handbook– Marco Cantu– Free for registered users– €20 Value––––––––

Chapter 1: A Better IDE
Chapter 2: The Debugger
Chapter 3: Extended RTTI and Attributes
Chapter 4: More and the Compiler and the RTL
Chapter 5: The VCL and Windows 7
Chapter 6: Touch and Gestures
Chapter 7: Database Access and DataSnap
Chapter 8: REST Web Services

Delphi 2010 Highlights•••••••••••

All-Access InstantOn for zero-install deployment
Touch and Gesturing
Direct2D and Windows 7 API
IDE Insight
Data Visualizers in Debugger
Delphi and C++ Code Formatter
Firebird support
SOAP 1.2
DataSnap with HTTP, tunneling, filters, REST and Web Broker hosting
New Generation RTTI
Delphi Prism AOP

What’s Next?

3Launchesand activities

ToolCloud
Five Reasons to Upgrade from Delphi, C++Builder, RAD Studio• Access multiple product versions without buying separate licenses• Complete control over your team’s licenses• Named and concurrent user flexibility• InstantOn availability• Fill your ToolBox with Embarcadero All-AccessEmbarcadero® ToolCloud™
• Centralized Management and Provisioning of Tools– Makes All-Access ToolBox available to end users– Delivers IONs, installs, licenses - directly to the All-Access ToolBox– Automatically retrieves product updates from Embarcadero over the internet• On-Demand Software Delivery & InstantOn– Zero installation required… just click and run– Centralize & simplify deployment of tools and licenses Streamed from a private
ToolCloud or run locally– No impact to locked-down areas of the operating system = no conflicts with otherapplications• Self-contained & inherently built to avoid conflicts with other apps
• No shared dll’s, no writing to system areas of the registry• Runs Multiple Versions– Run multiple versions of software side by side – no conflict, with “rewind & fast-forward”
functionality and provides access to older versions of toolsEmbarcadero ToolBox•••

End-User client serves as a launch point for Embarcadero tools
Runs in standalone or connected mode, tied to the ToolCloud
Accesses multiple versions of software

End user Control & Visibility into Software Versions

Embarcadero® All-Access™
The Architect’s/DBA’s/Developer’s Toolbox
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Complete Coverage: No matter
what technology you work with, you’ll
have instant access to tools for
multiple platforms and technologies
Be the expert: Wider array of tools
at your disposal to fix the problem athandDo your job faster: Get the tool youwant, when you need it without theusual hassles it takes to get a newtool onto your desktop
Save the company money: All-inone licensing that can easily savemore than 3x over point tools.

Launches– ToolCloud• Press ReleaseLaunches• ToolCloud– Press Release• www.embarcadero.com/press-releases/embarcadero-toolcloud-simplifiessoftware-tools-access-manageability-and-deployment– Press Coverage

4SummarySummary••••

Embarcadero is largest independent tool vendor
ToolCloud has landed
All-Access, converting customers, large and small
Strong RAD Studio (Delphi) version– Supporting latest platforms and technologies