August 4, 2023
Yamaya Communications, Inc.
JALUX Inc.

Tempura Specialty Restaurant “Hakata Tempura Yamaya” Will Open Its First Branch
Restaurant in the Bangkok Area of Thailand.
Yamaya and JALUX Group Sign Franchise Agreement
・“Hakata Tempura Yamaya” will hold its grand opening in Bangna, Thailand on August 15.
・ The restaurant is notable for its freshly fried tempura with a crispy texture, and the rich and flavorful dipping
sauce made with Yamaya’s “Umadashi” broth.
・ JALUX ASIA Ltd., a local subsidiary of the JALUX Group, will open the first franchise restaurant of “Hakata
Tempura Yamami.”

JALUX ASIA Ltd., a Thai subsidiary of JALUX Inc. (Headquarters: Minato-ku, Tokyo), and Yamaya
Communications, Inc. (Headquarters: Sasaguri-machi, Kasuya-gun, Fukuoka, hereinafter “Yamaya ”)
have announced that they have signed a franchise agreement to open the first “Hakata TempuraYamaya” restaurant in Thailand on August 15, 2023, at Design Village Bangna located in the Bangkok area ofThailand.
Hakata Tempura Yamaya will open its first restaurant in Bangna as a franchise of Hakata Tempura Yamami,a specialty tempura restaurant operated in Japan and Taiwan by Yamaya Communications, Inc. Customers canenjoy freshly fried tempura with a light and crispy texture served with a rich tempura sauce made with Yamaya’s“Umadashi” broth and bonito. In addition, the restaurant will offer free refills of spicy cod roe and spicy pickledmustard greens, a familiar offering at Hakata Tempura Yamami restaurants, bringing world-class
Kyushu/Hakata food culture from Japan to the world.

■Store Image■Tempura Image■Store Logo
Hakata Tempura Yamaya strives to bring the charm of Kyushu’s “Made in KYUSHU” food culture to the world,enriching local food culture in Thailand with globally popular tempura and spicy cod roe, a long-cherished flavorof Hakata, while maintaining a high standard of “Japan Quality.”
As part of its retail business, JALUX ASIA Ltd. specializes in the import and sale of fresh food and other foodproducts from Japan, as well as the distribution of Japanese confectionery products. JALUX ASIA Ltd. andYamaya have joined forces, uniting each company’s expertise with the concept of “bringing the best of Japan tothe world.” In the thriving Japanese cuisine scene in Thailand, the companies aim to make tempura and spicy
cod roe popular dishes among the Thai people, continuing to open more stores and expand its business in theSoutheast Asia region.
[Yamaya Communications, Inc. Company Profile]
Founded in 1974 with the goal of delivering delicious spicy cod roe to everyone. Since then, the company has
maintained an unwavering commitment to the best taste. Based in Fukuoka, the company has expanded its
operations to include the production and sale of spicy cod roe, the processing and sale of seafood and generalfood products, the operation of restaurants, agricultural production, and sake brewing, demonstrating its wide
range of business activities.
The company aims to continue to offer exciting food culture to everyone and spread new culinary traditions ofKyushu throughout not only Japan but also the world.
・ Company Name

Yamaya Communications, Inc.

・ President

Masahide Yamamoto

・ Headquarters

1-1 Irodoridai, Sasaguri-machi, Kasuya-gun, Fukuoka, 811-2418, Japan・ Business Overview

Production and sale of spicy cod roe, processing and sale of seafood and generalfood products, operation of restaurants・ Website

https://www.yamaya.com/corporate/english/[JALUX ASIA Ltd. Company Profile]
Established in 1999 as a local Thai subsidiary of JALUX, Inc. The company exports Thai specialty products
and, by utilizing the JALUX Group network, imports and sells Japanese fresh produce and food products andacts as a distributor for Japanese confectionery products. In line with JALUX Group’s corporate philosophy,“Contributing to Tomorrow―Your partner in creating happiness and bringing a bright future to people, society
and the environment,” the company delivers brilliant things to the world through high-quality service offerings.

Following JALUX Group’s corporate philosophy, “Contributing to Tomorrow―Your partner in creatinghappiness and bringing a bright future to people, society and the environment,” the JALUX Group aims to offer
products and services that enrich the lives of everyone as a core company in the non-aviation sector of the JALGroup.
・ Company NameJALUX ASIA Ltd.

・ President

Taichi Saito

・ Headquarters

159, Serm-Mit Tower, 9th Floor, Room 915, Sukhumvit 21 Road, North Klongtoey,Wattana, Bangkok 10110

・ Business Overview

Export and sale of products to the Japanese market, import and sale of products inthe domestic Thai market, customer service business・ Website

https://www.as.jalux.com/english/index.html
Corporate Communications & Sustainability Team,Inquiries

Mail：kkr@jalux.com

Corporate Planning Department, JALUX, Inc.
PR Office, Yamaya Communications, Inc.

Tel：03-5413-2411(in BILCOM, Inc.) Araki, Abe

Mail：yamaya_pr@bil.jp