10 June 2024 (Updated)

ITE Hong Kong 2024 - Rediscover the World
500 Exhibitors from over 60 (new 21) Countries & Regions
ITE, Hong Kong’s only international and Asia’s leading outbound travel fair, will this year add 20 newly
exhibiting countries and regions (ECR), half of which from outside Asia.
In all, we expect some 500 exhibitors, which include official pavilions and independents and around 80% ofthem from outside and overseas; and over 60 ECRs. Making headway, ITE this year continues forwarding to fullrecovery!
Again, Mr. John KC Lee, Chief Executive of Hong Kong SAR sent message welcoming participants of ITE
Hong Kong 2024!
Comprising the 38th ITE (Leisure) and 19th MICE Travel Expo, ITE Hong Kong 2024 will be held from June
13 to 16 at Halls 1 of Hong Kong Convention & Exhibition Centre (HKCEC) with first two days for trade and last twofor public. Also, ITE2024 will use 5 halls instead of 4 in last year.
ITE this year is also its 4th live edition since Covid-19. Overall, it expects over 6650 trade visitors, up around12%; and 67000 public visitors, up around 20% over last year.
ITE2024 again is strongly supported by the Ministry of Culture and Tourism of the People's Republic of China
with Hong Kong Tourism Board, Travel Industry Council of Hong Kong and Macao Government Tourism Office etc.
as supporters.

ITE 2019 vs 2023
Key Statistic

Exhibitors

Trade Visitors

Premium FIT

ITE 2019
ITE 2023

675 (88%)499 (90%)

11613 (37%)
5932 (25%)

73665
55925

Notes: % in ( ) from abroad

ITE2024 – Highly International Exhibitors`Visitors can <Rediscover the World> in ITE this year! Of all the ECRs, 15 are from Europe, the Americas
and the Oceania, and 8 from the Middle East and Africa; while among the twenty new ECRs over half from outsideAsia.
The new ECRs are Bulgaria, Croatia (Zagreb), Cuba, Ethiopia, Indonesia, Jordan, Kazakhstan (Almaty),Kenya, Kyrgyzstan, New Zealand, Mariana Islands, Pakistan, Seychelles, South Africa, Slovenia, Spain,Syria, Tajikistan, Turkmenistan, USA and Uzbekistan.
Many repeating official pavilions and exhibitors, which come mainly from destinations in east and northeast
Asia. This year they again will have large presences and their co-exhibitors can include both repeated and newexhibitors.
For example, Mainland China! To better portray their unique offers and attractiveness to travelers, increasingly
more provinces and cities of China stage their own pavilions which often differ with each other in highlights anddesign. Again, the panoramic China Pavilion will be the largest in ITE.

ITE2024 promote In-depth & Theme Travel
ITE been promoting in-depth and various theme travel. This year, themes of Sustainable Tourism, Ice &Snow Tourism, New Destinations and Night Markets etc. will be highlighted through, say, specific Info/PhotoCorner. In addition, there are the Winners Display of the Study Tour Itinerary Design Interschool Competition,seminars / booths by NGOs like VOLTRA and CHI HENG FOUNDATION etc.

ITE2024 Trade Day Highlights
ITE trade day highlights include <New Destination Presentations> by repeating and new official pavilions
and/or exhibitors; <Industry Forum on Technology Propelling Sustainability> with topic of “The Intersection ofTechnology and Sustainable Tourism” which features speakers from both corporations and academics; and othertravel technology seminars.
Relevant to both the travel trade and travelers is the seminar of Major Changes for Travelers crossing EUborders which covers EU’s Entry/Exit System (EES) on registration at the border, and the new European travelauthorisation (ETIAS). The speaker, Izabella Cooper, is head of Outreach and Stakeholder Management, ETIAS
Central Unit at Frontex - the European Border and Coast Guard Agency.
Seminars in ITE are often free unless stated otherwise! As seating capacity limited, advisable to pre-register
first as trade visitor then for seminars of interest to ensure a seat. Requiring registration for admission, travel tradeand professionals are invited to pre-register online as buyer or trade visitor, and those successful will be issued
badge accordingly for free and multiple admission in trade days.
For many years ITE been adopting a free flow format which mimicking market where sellers meeting buyers /visitors mainly at the booths. This year, we restart sponsoring some visiting delegations by trade associations inneighboring cities, and holding Business Matching to facilitate buyers meeting sellers.

Public Days – Travel Info, Idea, Trip Planning, Great Shopping & Fun
Public visitors of ITE, who many premium FIT, will find our public days a travel extravaganza! Firstly, great
shopping as available for choosing are hundreds of exhibitor / service supplier of whom many directly from overseas
who thus in good position to provide relevant and the latest info including those about the “last mile”!
The wide varieties of exhibitors thus their travel products and our various special displays etc. can be goodsources of interesting and/or new travel ideas!
Held round the clock in the 2 public days and for convenience in several purpose built seminar rooms inside
the exhibition halls are informative and interesting travel seminars with speakers either experts or KOLs, whichfacilitate the travel enthusiasts taking multiple outbound holidays in a year to plan future holidays.
Enjoying travel fun! On and off the purpose built grand stage are cultural performances and mascot shows byexhibitors from outside and overseas. In booths are games or lucky draws to win souvenir, distribution of free travel
maps and handy guidebook, and of course face to face Q & A etc. Specially designed pavilions, special displays
and photo booth for great photo! Also, we expect more KOLs to appear in ITE this year. DETAIL / ENQUIRY:
www.itehk.com; email travel@tkshk.com; WhatsApp: +852 69361271; | wechat: itehongkong | Facebook: itehk
APPENDIXITE 2024 OPENING HOURS AND ADMISSIONShow DateAdmission
Jun 13 (Thu)
Trade / MICE / Corporate only (T)Pre-register online www.itehk.com/Visitor
Jun 14 (Fri)Jun 15 (Sat)
Public www.itehk.com/Publicwww.facebook.com/itehk
Jun 16 (Sun)

Opening Hours & Admission Fee
10:00 – 18:00 (HK$70)
10:00 – 18:00 (HK$35)
10:00 – 19:00 (HK$25)
10:00 – 17:00 (HK$25)

T: Aged 18 or above Trade Travel and Professional who are required to render business card at onsite registration counter. Alternatively, theycan visit after 2pm on June 15 simply by paying admission fee without registration.

EXHIBITING COUNTRIES AND REGIONS (By alphabetical order):ASIA: China (Mainland) – 17 Provinces, Hong Kong, India, Indonesia, Japan (11 prefectures / region),
Kazakhstan (Almaty), Kyrgyzstan, Macao, Malaysia (Sabah), Nepal, Pakistan, South Korea, Taiwan,Tajikistan, Turkmenistan, Thailand, Uzbekistan and VietnamEurope/Americas/Oceania: Armenia, Bulgaria, Canada (Yellowknife), Croatia (Zagreb), Cuba, Czech
Republic, Georgia, Germany, Iceland, Mariana Islands, New Zealand, Poland, Slovenia, Spain and USA.
Middle East/Africa: Ethiopia, Iran, Jordan, Kenya, Seychelles, South Africa, Syria and Tanzania