THE SASAKAWA PEACE FOUNDATIONThe Sasakawa Japan-China Friendship FundSPF promotes peace and mutual development
between Japan and China, following the fundamental
principle of “from friendship to cooperation.” This is
the largest private fund for Japan-China relations.

Recent Projects

SJCFF implemented projects that focus on providing infor-(Unit: ¥1,000)

124,921

125,386
105,727

102,496

mation and creating suitable opportunities for mutual
understanding between Japan and China. Particularly
through the development of a series of highly accessible
Japanese-language learning materials based on Japan-73,679151211128

China cooperation and through the hosting in Japan ofpopular and influential online opinion leaders from China,
SJCFF strived to improve opportunities for learning and2007

2008

2009

Project Expenditures

2010

2011 (FY)

promoting awareness about Japan.

Number of Projects

Guidelines (1995–)
Fostering Human Resources for21st-Century Japan-China Relationss Training Program for Japanese Language Learners from Regional Universitiess Healthy Community Construction Project s Development of Materials to Teach the Japanese Language

Deepening Mutual Understanding inthe 21st Centurys Book Translation and Publication Project for Understanding Contemporary Japan s Facilitating Dialogue between Future Leaders
s .EW Japan-China Field Officer Exchange s .EW Japan-Visit Program for CCP Local Leaders
s .EW Invitation Program for Chinese Magazine Journalists s .EW Japan-China Young Historians’ Seminars .EW Invitation Program for Popular Chinese Bloggers

Activities to Promote Japan-China
Relations in the 21st Centurys Forty Years of Japan-China Relations in Review (1972–2012)

Activities to Advance the Fund’sInternational Roles Expanding the Public Relations Activities of the Japan-China Friendship Fund

Training Program for Japanese Language Learners from Regional Universities
China Education Association forInternational Exchange (China)
Grant
2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥18,440,144
3rd year of 5-year project4 Implementation Year:
1 Implementing Agency:

The goal of this project is to select successful Japanese language students
at universities in China’s inland provinces, where few may have opportunities for interaction with Japanese people, and provide them with thechance to study in Japan. The objective is to encourage the students who

Lesson in progress16

are studying Japanese at regional universities, enhance Japanese language
education, and contribute to the development of human resources who
can support cooperation between Japan and China in the future. In fiscal
2011, the foundation provided a grant to the China Education Association
for International Exchange, which has a network of universities in the Inner
Mongolia Autonomous Region, the Ningxia Hui Autonomous Region,
Qinghai, Guizhou, Yunnan and Sichuan provinces. The Association
selected 20 students and two teachers to lead the group, and, in February
2012, group members underwent training in Beijing before making thejourney to Japan. The students subsequently received training for fourweeks at the Waseda University Center for International Education. The
overall curriculum included special lectures on Japanese culture, a one-day homestay program, educational visits to local areas, and a trip to Kobe andKyoto. On arriving back in Beijing, follow-up activities
were then provided and reports written by project
participants about their experience of training inJapan were compiled into a booklet.

Exchange meeting with Waseda University students

ANNUAL REPORT 2011

Development of Materials to Teach the Japanese Language
Beijing Center for Japanese Studies(China)Grant
2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥7,022,267
Final year of 4-year project4 Implementation Year:
1 Implementing Agency:

This project works to develop comprehensive teaching materials for Japanese
language majors at the university level, providing funding for collaborative
work between those involved in developing teaching materials in China andspecialists in Japan. In this final year of the project, we delivered academicpresentations on the teaching materials and organized special-interest meetings focused on teaching resources development by taking opportunities toattend the National Japanese Language Education Research Conference,
held in China annually, and the 10th International Conference on Japanese
Language Education, which was held in Tianjin in 2011. As planned, theoutcome of this four-year project also resulted in the completion of a23-volume Comprehensive Course in Basic Japanese and its subsequent
publication by Higher Education Press.

Healthy Community Construction Project
Kumamoto University (Japan)
1 Implementing Agency:
Grant
2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥4,014,110
Final year of 3-year project4 Implementation Year:people in charge of the project visited Guilin and held a joint generalsession with the Guilin Municipal Health Bureau, other local administrative
bureaus, and health volunteer group representatives. The project’s achievements were presented at the session to the local public, including local
administrative, health and education bureaus and residents, and were also
covered by the media.

Based on a collaborative Japan-China concept, this project aims to train
health promotion volunteers in farming communities in mountainous areasof Guilin in the Guangxi Zhuang Autonomous Region. This fiscal year was
the final year of the project. A group of Japanese specialists worked withlocal administrative departments and medical institutions to carry out fivevolunteer medical clinic sessions in the village of Guaijiang, and organizedactivities to support the establishment of school infirmaries at elementaryschools, calling for charity contributions of relevant supplies from local businesses and businesses in Japan. Guilin volunteer groups were also invited toattend the 9th East Asia Congress of Health Promotion, held in November
2011 in Kumamoto, where the project’s outcomes were announced.
Similarly, in February 2012, specialists from Kumamoto University and theGroup’s visit to Minamata, Kumamoto Prefecture as part of their training tour of toJapan

Book Translation and Publication Project for Understanding Contemporary JapanThe Sasakawa Peace Foundation, EditorialCommittee for the Books for Understanding Contemporary Japan Project (China)
Self-Operated/Commissioned
2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥23,668,884
3rd year of 5-year project4 Implementation Year:
1 Implementing Agency:

This project aims to provide information contributing to a better understanding of Japan among the Chinese people, by identifying books

introducing contemporary Japan to be carefully selected by specialists inJapan and China for translation and publication in Chinese. In fiscal 2011,
the Screening Committee, composed of experts from Japan and China,
continued with activities to draw up a recommended reading list, while anadditional recommended reading list was made by the Chinese publishers,
thereby increasing the amount and the range of books being recommended. One main achievement for this fiscal year was the translation andpublication of a total of 15 literary works, including one about the historyof universities in Japan and another on Japanese cinema and popular postwar heroes in film, which are now available in Chinese to general readers.

Facilitating Dialogue Between Future Leaders
The Sasakawa Peace Foundation,
China Association for International
Friendly Contact (CAIFC) (China)
Self-Operated/Commissioned
2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥8,129,096
3rd year of 5-year project4 Implementation Year:
1 Implementing Agency:

This project aims to provide a platform for cross-cutting discussion between
persons involved in Chinese and Japanese finance. This fiscal year, in December

2011, we invited a group of 15 members from China’s Ministry of Finance, theChinese Academy of Social Sciences Institute of World Economics and Politics,
the National Development and Reform Commission, the China Banking Regulatory Commission, the Export-Import Bank of China, and other experts andpersons involved in China’s international finance, economy and macroeconomics fields. Furthermore, in the same month the Sasakawa Peace Foundation
and CAIFC held a symposium “European Debt Crisis and China’s Responses”
in Tokyo, and discussed Chinese perspectives on the global economy, outlooks
on current Chinese financial policies, and other relevant items.

17THE SASAKAWA PEACE FOUNDATION

Japan-China Field Officer Exchange
The Sasakawa Peace Foundation,
China Institute for International
Strategic Studies (China)
Self-Operated/Commissioned
2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥21,447,720
1st year of 5-year project4 Implementation Year:
1 Implementing Agency:

This project aims to deepen trust between Japan and China in the area ofnational security by providing field officer personnel with opportunities toexperience their partner country firsthand as well as a platform for exchange
and dialogue. This fiscal year, 20 members of the Chinese People’s Liberation
Army (PLA) visited Japan in October 2011. Some highlights to the group’s
itinerary included paying a courtesy visit to the Minister of Defense,

observing Japanese Self-Defense Force (JSDF) air, sea and land units,
exchanging views with persons at the Ministry of Defense and Japan GroundSelf-Defense Force (JGSDF) Fuji School, paying a courtesy visit to the Governor of Kagawa and engaging in exchange with local authorities, observing
facilities for business and agriculture, and attending lectures on Japanesepolitics and economy. Similarly, in February 2012, ten JSDF field officers visited China and participated in training and exchanges in Beijing, Tianjin,
Qingdao, Xi’an, Fuzhou and Xiamen. Highlights to the Japanese group’s
itinerary were the opportunity to exchange views with Minister for National
Defense Liang Guanglie and PLA Deputy Chief of Staff Ma Xiaotian, observing PLA air, sea and land units, visiting the China Institute for International
Strategic Studies and Xiamen University’s Taiwan Research Institute, andpaying courtesy visits to Fujian Vice-Governor Ni Yuefeng and Xiamen
Deputy Mayor Huang Ling.

Group members observing at a Japan Maritime SelfDefense Force (JMSDF) base during their Japan visit

Japan-Visit Program for CCP Local Leaders
The Sasakawa Peace Foundation,
People’s China Magazine Company
Self-Operated/Commissioned
2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥9,926,212
1st year of 2-year project4 Implementation Year:
1 Implementing Agency:

This project aims to promote understanding of Japan by inviting local CCP(Chinese Communist Party) publicity leaders from various provinces andautonomous regions of China to experience Japan firsthand. This fiscal
year, with the cooperation of the China International Publishing Groupand People’s China Magazine Company, we invited a 20-member delegation centered on CCP publicity leaders from 14 Chinese provinces andautonomous regions to visit Japan in July 2011, with the main theme ofthe visit focusing on local Japanese government PR activities. The Chinesedelegation toured Tokyo, Kanagawa, Shizuoka, Kyoto and Nara prefectures and exchanged views with leaders from the political and administrative spheres, including an ex-prime minister, the respective governors ofKanagawa and Shizuoka prefectures, and the Yokohama mayor. The itinerary also included visits to major companies in Japanese business, visits tohistoric sites in Kyoto and Nara, and other activities intended to deepen
understanding of Japanese society as a whole. The details of this visit’s
exchange activities were covered not only in People’s China but by theXinhua News Agency and other media organizations in China as well as inJapan, with close to 100 websites also posting articles about the project.

Invitation Program for Chinese Magazine Journalists
The Sasakawa Peace Foundation
1 Implementing Agency:
Self-Operated
2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥2,875,477
1st year of 5-year project4 Implementation Year:
The aim of this project is to deepen understanding of Japan among writersand editors of popular magazines in China, with the end goal of improving

18

Japan’s image among Chinese readers. We extended our first invitation for
the fiscal year in June 2011 to a team from China Newsweek, a magazine
with a circulation of around 600,000. The outcome of this visit was published in China Newsweek on June 27, 2011 in a special feature about
how Japan is coping 100 days after the Great East Japan Earthquake. Our
second invitation was extended in March 2012 to Oriental Outlook, amagazine with a circulation of around 300,000. This second visit resulted
in related coverage being published in Oriental Outlook on April 12.

ANNUAL REPORT 2011

Japan-China Young Historians’ Seminar
The Sasakawa Peace Foundation
1 Implementing Agency:
Self-Operated2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥10,582,332
1st year of 5-year project4 Implementation Year:The seminar in progress

The aim of this project is to promote sharing of information on trends inhistorical research as well as on problems in the perception of history andother issues among young historians from Japan and China in order tostrengthen the network of researchers in this field. In August 2011, it
hosted the Japan-China Young Historians Seminar at University of theRyukyus in Japan. A total of 39 history researchers from both countries
participated, and 14 lectures were provided by leading researchers and 23
research presentations were given by training participants. The project also invited three research experts
on mainland China to the International Conference ofthe 1911 Revolution in Tokyo and Kobe to further
strengthen support for research exchanges between
the two countries.

Participants being briefed on operating a machine usedin document restoration

Invitation Program for Popular Chinese Bloggers
The Sasakawa Peace Foundation
1 Implementing Agency:
Self-Operated
2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥3,778,111
1st year of 5-year project4 Implementation Year:
The aim of this project is to invite influential Chinese public bloggers toexperience Japan firsthand, with the end goal of improving Japan’s image

among Chinese Internet users through more timely, freer perspectives ofsuch experiences posted via the Web. This fiscal year, we extended invitations to nine popular bloggers for four visits in total, with themes covering“Japan after the Great East Japan Earthquake,” “Japan’s bullet train andrailroad technology,” and “Food and food safety in Japan.” The results ofthis series of visits were then posted not only in China’s microblogospherebut also in magazine articles. At the same time, they were picked up in
various online discussion forums.

Forty Years of Japan-China Relations in Review (1972–2012)
The Sasakawa Peace Foundation,Social Sciences Academic Press (China)
Self-Operated
2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥78,145,556
3rd year of 4-year project4 Implementation Year:
1 Implementing Agency:

For this project, experts in Japan have been summarizing Japan-China relations in the forty years between 1972 and 2012 into a work tentatively titled

Forty Years of Japan-China Relations in Review (1972–2012) in order topresent to the people of both countries a general portrait of Japan-China
relations to date. This fiscal year, authors submitted the manuscript to beedited in collaboration with the publisher, University of Tokyo Press, andauthors, editors and others involved in revising the drafts are working closely
together on any further changes. Furthermore, a part of the final draft waspassed on to the Social Sciences Academic Press (China), who is commissioned for the translation into Chinese and subsequent publication of theChinese language edition, for which preparations are already underway.

Expanding the Public Relations Activities of the Japan-China Friendship FundThe Sasakawa Peace Foundation,
People’s Daily Online Japan Co., Ltd.
(Japan)Self-Operated/Commissioned
2 Project Classification:
3 Project Expenditure for Fiscal 2011: ¥7,222,212
3rd year of 5-year project4 Implementation Year:
1 Implementing Agency:

as well as to spread information about the fund’s activities throughout
China via the Internet. This fiscal year, the People’s Daily Online Japan Co.,
Ltd. continued with its consigned task of using a fundamental database totranslate and post information in Chinese about Japan-China Friendship
Fund’s fiscal 2011 projects as well as the results of completed projects bythe Fund. Furthermore, a new long-term front-page layout was created on
the Fund’s homepage and information has been posted containing
updated articles and photos of its activities.

This is an ongoing project that aims to follow up on both current andcompleted projects conducted by the Japan-China Friendship Fund to date19