“2017” Mid-term
Mid t
GrowthGth Strategy
St tanddPrioritized Measures2017, May 9thh
Hirose Electric Co.,Ltd.
President
Kazunori Ishii

〈2〉Cautionary Statement
In this material, there are descriptions based on current
estimation by Hirose Electric.
Hirose cautions you that a number of important risks,
uncertainties and others could cause actual results to differ
materially fromf
those discussed in the forward-looking
fstatements. Thank you for your understanding.

１ Hirose : Growth image (re-post <plus>)〈3〉

Maintain high profit management and grow sales in the mediummedium-term
term
ActualFuture Direction

Forecast(hundred million yen / fiscal year)1600

1,250,

1,257

1 203
1,203

'13'14'15(1,120)↓
1,151,≪ 1,200≫959

0'12'16'17'18'19'202016 decrease but bottom out for continuous added
added-value
value growth<plus> Mid-term plan that we can see more impact Connect to future further growth２ Hirose : Application strategy image (re-post)〈4〉■ Basic direction《Synergy effect》

Smart Network

High spec & quality capabilities≪ Evolve ≫G-WING

dustriallIndinfrasttructure
e&Autoomotivve

Connsumerr
marketCost & Speed capabilities≪ Growth ≫(Hirose Medium-term vision)[Evolve: Consumer] & [Growth: Automotive, Industrial infrastructure]
Double-wheels of continuous growth!

２ Hirose : Application strategy image Rev -Ⅱ (re-post <plus>)〈5〉

Medium-term
Mediumterm plan Rev
Rev-ⅡⅡ

G-WING

Cloud(Energysaving)

Build 3 strong pillars and accomplish medium-term G-WING

３ Technological Trend (re-post <plus>)More competition due to technology fusion〈6〉※ Image of technology fusion of 3 main areasFuture

PreviousConsumer

Consumer
USBVR

Auto
MotiveIndustry

Crossing area
expands

AutoMotiveAIGPS

IoT

Industry

Evolvement & expansion of each area 〜 technology fusion 〜 and more evolution

Industrial barrier become lower

More active entrance to each other’s area❶

More expectation towards expansion of connection business❷

Market / Customerʼs expectation towards HRS: Aggressive
cross-cutting areas and proposition of fusion

４ Hirose : Strategic investment for the future(re-post)〈7〉“Key trend” : “IoT (Connecting to everything)” “Cloud” “ECO”“Key technology” : Enhance “High speed”, “High-frequency”, “High-power”, “Smaller”
Strategicg investment
Technology development◆High speed, high-frequency
transmission technology◆Large current, environment resistanttechnology◆Mold processing, plating technology

Factory / Equipment

IT infrastructure◆Reinforce domestic/overseas factory◆Reinforce each main system◆Ultraprecise process equipment◆Enrich communication system◆Testing/assessment facility for
automotive / industrial◆Equip decision-making supportsystem

４ HRS: Strategic investment for the future (re-post)
HIROSE KOREA(New) Precision Connector Center〈8〉ICHINOSEKI
Extension of Testing center

Image

Started to operatefrom Jan 2017

Scheduled to operate
within FY2017

５ HRS: Strategic investment for the future (enhanced)
Opened EMC test room in Yokohama Center (anechoic chamberchamber,shielded room) on 2017 April
Anechoic chamber

Shielded room

Improve “Design quality”
and “DevelopmentDevelopment speed”
speedby fusing it to analysis
technology〈9〉６ C-16 HIROSE Technology Exhibition ended successfully

Held in Sep 15th , 16th (Tokyo) and Nov 16th , 17th (Osaka) last year.
year
Because of everyone’s support, we had more than 6500 visitors, a 40% plus fromprevious exhibition. We will incorporate the visitor’s voice to future products.

〈10〉

７ HRS：Locations (1) Japan〈11〉(T k )
Corporate HQ established 1989 (Tokyo)

Miyako Plant 1974

Yokohama Center established on 2011

Ichinoseki Plant 1994

Chubu Sales Office (KariyaKariya))**Relocated on Mar 2017
Kansai Branch (Osaka)
1977

Kitakanto Branch(Utsunomiya)2015
Engineering Sales,
MarketingManufacturing

HQ“Yokohama
Yokohama Center”
Center is a newbuilding that brought together
development and sales team.
Opened in Nov 2011.

Nishinihon Branch(Hiroshima)**Scheduled on Jul 2017

Corporate HQ
Sales
Factory
R&D

Koriyama Plant 1982

７ HRS：Locations (2)Asia〈12〉China

Sales Office :Shenzhen2003, Beijing2010

Precision Connector
CenterStarted to operatefrom Jan 2017

Shanghai2001(including Quality
Assurance)

Suzhou 2007

Korea

Shih(Shihung)
Shihung)1985

TaiwanDongguan 2000

(Taipei)1987

India

HIROSE INDIA

Established on 2016 Dec

Hong Kong1999(Bangalore)2011(Delhi)2012

Malaysia1989(Penang)2012
S l
Sales
Factory
R&D

Singapore1995

Indonesia1995

Th il d(Bangkok)2015
Thailand７ HRS：Locations (3) USA & Europe

USADetroit〈13〉BostonFinland (Tampere)2008
The Netherlands(Amsterdam)1999
San Jose(Relocated from Simi Valley 2016)

France (Paris)2014
UK (Milton Keynes)1988

Sales
R&D

Germany (Stuttgart)1988(Hanover)2014(Nuremberg)2014

〈14〉
〈14〉

＜＜＜80th Anniversary: Year 2017＞＞＞➢ Aim to increase power in order toachieve “Ｇ－ＷＩＮＧ”〈１〉Explore ability to manufacture〈 〉〈２〉Enhance
the ability to develop〈３〉Accelerate the ability to comply globally➢ Aim for a year that will undergo and accelerate “HRS’scoming leap”
leap toward “8080th ⇒ 100th anniversary”
anniversary