EMBARCADEROEMBARCADERO TECHNOLOGIESTECHNOLOGIES【G3】ジェネラルセッション「さらに進化を遂げるエンバカデロのマルチデバイス開発環境」
スティーブ・ヘイニー（Steve Haney）
エンバカデロ・テクノロジーズ
マーケティング担当副社長

新井 正広
エンバカデロ・テクノロジーズ
QA／ドキュメント／ローカライゼーション担当マネージャ

EMBARCADERO TECHNOLOGIESRAD Studio XE6• The Completion of Our Vision for Multi‐
device Development• Serves Our Windows Developers, Yet With a
Path to the Multi‐device Future• Truly Unique: Single code base, natively
compiled apps, multiple platforms anddevices• Fully Ready for the Cloud‐based Future:BaaS• Even Greater Productivity Due to Multi‐
device: Up to 20X!
2EMBARCADERO TECHNOLOGIESDramatically Changing IT Landscape Will OnlyAccelerate• In 2007, the iPhone Up‐ended The Entire IT Industry• The Multi‐Touch Smartphone Became the True
Personal Computer– Always With You, Always Connected• Mobile Carriers Super‐charged the Computing
Value Chain– Massive Retail Distribution, Marketing and Promotion ofThese Devices• App Stores Completed the Picture– Easy, Global Software Distribution with Payments
3

EMBARCADERO TECHNOLOGIESThe Result: A New Market Scale• A New Dynamic Has Entered the Scene:
Unprecedented Market Scale• Device Manufacturers and Mobile Carriers areFueling a 3 Billion User Market That Will Easily
Double in 10 Years– Compare to “only” 1.5B PCs (with Slowing Growth)• No One Has Seen A Software Market of This
Scale Before• The Excitement and Opportunities are
Extremely High
4

EMBARCADERO TECHNOLOGIESWhat Does This Mean For Developers?
• The World is Your Oyster• More Software Than Ever Will Be Written,
Distributed and Sold
• All Verticals and Market Segments are Up for
Grabs– Enterprise, Consumer, Line of Business, Etc.

• The Incumbents are Vulnerable– New Players Will Enter Old Markets and Win• Times Have Never Been Better for SoftwareDevelopers!
5EMBARCADERO TECHNOLOGIESWhat Does This Mean for RAD Studio?
• RAD Studio XE6 Delivers This Future to Developers– Modernize and Migrate Your Windows Apps from XP– Easily extend existing Windows applications to mobile with“app tethering”– Fully Exploit Cloud Computing in Multi‐device Apps
– Develop for Google Glass NOW!

• It is The Tool Developers Need to Exploit The New
Market Scale• And We Are Committed to Continued Innovation andInvestment in RAD Studio– More Platforms & Devices: Wearables, SmarTVs, Autos– More Capabilities• We Are Just Getting Started!

6EMBARCADERO TECHNOLOGIES

Roadmap2013••••••••

Delphi iOS and Android
C++ iOSFMX for Android andiOS
InterBase for iOS andAndroidIBLite
FireDACREST for FMX and VCL
iOS 7 support

Beyond(potential)

2014
••
•••
•
•••
•

C++ for Android
In app Ads & Payments
DataSnap enhancements
Mbaas
App Tethering
Android KitKat Support
Windows taskbar buttons
VCL styles overhaul
Google Glass
Bluetooth support
C++ 11 for Win32*Disclaimers: Future capabilities and features outlined here can and may change.

•••••••••••

Wearable devices
HUDs, Automotive, Televisions
Analytics
New versions of Android and iOS
Linux server for DataSnap
NOSQL databases
Support for Windows ARM/WinRT
More MBAAS and Cloud
Future Windows desktops
Simplified parallel computing
Android for the Intel platform

EMBARCADERO TECHNOLOGIES

Another New Approach
Complete, End to End Application Development Platform
Designed for Mobile First, Multi-Device Developers
Free, Subscription, & Enterprise Options
Mobile and Desktop Multi-Device Client App Development
Enterprise Mobility Backend Services

EMBARCADERO TECHNOLOGIES

Two Product Lines Serving Two Customers
RAD Studio

Appmethod

Concept

Desktop FirstMobile First

Target Demographic•Windows Developers•The New Generation ofDevelopers

Frameworks•Robust VCL Framework forWindows Development
FMX for Multiple Platforms &Devices•FMX for Multiple Platforms &Devices

Permanent License
Purchase upgrade license orrecharge to get newer version
Need initial investment forpurchasing full set of license•••

Annual Subscription
Always can use latest version
Free version is available for
personal use
Can start with small
investment

Included••
License•••Enterprise Backend Support••

Charged deployment fee asEnterprise Mobility Services

EMBARCADERO TECHNOLOGIESAppmethod Pricing Model

Perpetual License& Maint Option

Personal

IndividualBusinessFree*￥34,000/yr￥110,000/yr

Per platform / Per Developer

Per platform / Per Developer

Per platform / Per Developer

n/a$1499/yr + $449 required
maintPer platform Per Developer

n/aPersonal

Individual(up to 5 devs /employees)

Organization

Platform Options

Android Phone only

iOS, Android, Mac,
Windows

iOS, Android, Mac,
Windows

Incl Languages

C++*

C++*, Object Pascal

C++, Object Pascal

Use* C++ and Personal Edition will be available in June/2014

Enterprise Mobility
Services
Up to 5 devices Free,
up to 50 devices￥550,000/yr••••

Enterprise Data AccessCustom API Hosting
Data Storage
On‐premise or PrivateCloudEMBARCADERO TECHNOLOGIESTHANK YOU!
Steve Haney
VP of Marketing
Embarcadero Technologies, Inc.
Steve.Haney@Embarcadero.com@steve_haney

11

EMBARCADERO TECHNOLOGIESRAD Studio XE6

EMBARCADERO TECHNOLOGIES

従来のWindows アプリケーションをモダンに新しい環境に既存のWindows アプリケーションを適合
•••
•

UIの外観
タブレットPC向けアプリでのセンサーの利用
新しいタスクバー機能
スマートデバイスとの通信

EMBARCADERO TECHNOLOGIESVCL スタイル• Windows アプリケーションの外見をスタイルで更新– Windows タブレット スタイルを包含し Windows 7 & 8.1 をサポート– 従来のアプリケーションで使用しているコンポーネントを置き換えることなく、モダンな外観に

EMBARCADERO TECHNOLOGIES

アプリケーション テザリング• 既存のアプリケーションをモバイル、ウェアラブルデバイスと連携– デスクトップ、モバイル相互の連携を容易に実現– 従来のWindowsアプリケーションにモバイル連携機能を付加可能

EMBARCADERO TECHNOLOGIESRAD Studio XE6におけるマルチデバイス開発の進化

EMBARCADERO TECHNOLOGIESEMBARCADERO TECHNOLOGIESC++で新たにAndroidアプリ開発をサポート• C++でiOS / Androidのネイティブクロス開発が可能に– 業界標準のC++言語によりモバイル開発を実現– Windows、Mac、iOS、Androidの4プラットフォームをサポート– 従来のPC向けアプリケーション開発資産をモバイル開発にも転用可能
マルチデバイス対応が完成
Win32

Win64

Mac

iOS

Android

Delphi■■■

NEW inXE4!

NEW inXE5!

C++Builder

■

■

■

NEW inXE5!

NEW inXE6!

EMBARCADERO TECHNOLOGIES

アプリ内決済と広告• アプリ内決済機能と広告機能
でアプリケーションを収益化• コンテンツ、機能、サービス、サブスクリプションを販売• 上位広告ネットワークとアプリ
ケーション ストアをサポート

EMBARCADERO TECHNOLOGIES

クラウド サービス（BaaS）との統合• 「プッシュ通知」を使用して休止中のアプリにもメッセージを送信• クラウド内のデータやオブジェクト ストレージにアクセス• ユーザー認証• 複数の BaaS プロバイダを共通のAPI コンポーネントでサポート

EMBARCADERO TECHNOLOGIES

Google Glass 向けのアプリケーションを開発• Google Glass に最適化されたスタイル• ビジュアルなデザイン
テンプレート• マルチデバイス開発が現在、スマートフォン、タブレット、ウェアラブルに対応

EMBARCADERO TECHNOLOGIESEMBARCADERO TECHNOLOGIESQuestions?