Forecasting Demand to Reduce Food Loss Based on Camera Images
Seibu Holdings Inc.
Seibu Holdings Inc. (hereinafter “the Company”) photographs customers using an AI camera installed at theentrance of BAR Primrose at Karuizawa Prince Hotel West in order to reduce food loss.
Food loss is a global problem, which causes environmental impacts, worsening food shortages, andeconomic losses. The entire Seibu Group will work together with the hope of solving social issues related tofood loss. This cannot be achieved through the efforts of the Seibu Group alone. The understanding andcooperation of the customers who use our facilities is also essential. We hope you will understand thepurpose of this initiative and work in cooperation with us.
Through this initiative, we will construct a demand forecasting model to reduce food loss by understanding
the number and attributes of the customers who visit BAR Primrose.
1.

Purpose of Use of Image Data
The Company will use image data for the purpose of reducing food loss by improving the accuracy ofmodels used for forecasting demand for a variety of menu items according to customer trends. This will
be achieved by analyzing image data to estimate the number, gender, and age of customers who visit
BAR Primrose and converting this information into data.
The image data will also be used for the purpose of advertising, promotion, and marketing, including
product development, analysis of customer trends, and market research, for the services and products
provided by SEIBU PRINCE HOTELS WORLDWIDE INC.

2.

Processing of Image Data
The Company will analyze the image data captured by the camera installed at the entrance of BAR
Primrose and use it to generate statistical data after converting it into the analysis data described
below. No information that identifies individuals will be included in statistical data. Image data will bedeleted after conversion into analysis data, and analysis data will be deleted after conversion into
statistical data.

-Image data:

Full body image including a customer’s face-Analysis data:

Data on the date and time customers who visit BAR Primrose passed in front of
the camera
Data that estimates the attributes of customers (age and gender)-Statistical data:

Data aggregated by time/attribute obtained through statistical processing ofanalysis data3.

Provision and Joint Use of Data
The Company will provide the processed statistical data generated to NTT Business Solutions
Corporation.

Statistical data will also be shared with SEIBU PRINCE HOTELS WORLDWIDE INC.

4.

Camera location
Entrance of BAR Primrose at Karuizawa Prince Hotel West
(Please refer to the map below to see where the camera is installed.)5.

PeriodFrom Friday, March 1, 2024 to Friday, February 28, 2025
*In the event of that the above period is extended, we will notify you on the Company’s website.

6.

Number of cameras:
1

The Company has established a basic policy in order to comply with the Act on the Protection of Personal
Information, its cabinet orders, regulations, and guidelines (https://www.seibuholdings.co.jp/en/privacy/), andbasic methods for handling data, including its acquisition, use, and storage. The responsible person verifies
that data is handled in accordance with the established method of handling. The Company has taken
measures to prevent the theft of cameras and other equipment and electronic media that handle data, and has
introduced mechanisms to protect against unauthorized access and unauthorized software. In addition, theuse of image data complies with the Guidebook for Utilization of Camera Images Ver. 3.0 formulated by theIoT Acceleration Consortium, the Ministry of Economy, Trade and Industry, and the Ministry of Internal Affairs
and Communications.
Contact for inquiries :Seibu Holdings Inc.

Email address: nomoreloss@seibuholdings.co.jp

BAR Primrose interior images_camera location