AUDIOCODES CASE STUDY
Grupo Difare Case Study
Seamless SIP-based connectivity between Genesys, Cisco CallManager & multiple SIP trunk providers
Customer: Grupo Difare
Website: www.grupodifare.com
Location: Ecuador
Industry: Pharmaceuticals
Customer Profile:
Grupo Difare is a group of companies which
has boosted the pharmaceutical market inEcuador since 1984 through its distribution,delivery and development businessdivisions
Challenges:• Ensuring interoperability between Cisco
Call Manager, Genesys Contact Centerand multiple SIP trunk service providernetworks• Ensure secure connections to SIP trunkproviders
Solutions:
AudioCodes Mediant 800 SBC
Benefits:• Seamless SIP interoperability ensuresreliability• Solution fully certified by Genesys• Scalable platforms enable simple
expansion of network capacity• Multiple SIP trunk connections
supported on one device• Reduced operational cost throughcentralized management and callmonitoring

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Pharmaceutical distributor Grupo Difare was looking for an efficient solution toconsolidate its communication systems and connect its internal telephony and contact
center platforms to multiple SIP trunk provider networks across Ecuador. Using
AudioCodes SBCs, the company was able to achieve its goal and ensure a reliable andcost-effective service.

Background
Grupo Difare is a group of companies which has boosted the pharmaceutical market
in Ecuador since 1984 through its distribution, delivery and development businessdivisions. Thanks to its distribution vision, Difare has reached more than 3,400
pharmacy sales points across the whole of Ecuador.

Challenges
As one would expect from a large and distributed organization, over time Grupo
Difare’s had developed a sophisticated voice network set-up to ensure efficient
communications both internally and externally. For its regular enterprise calling
requirements, the company had selected Cisco Call Manager, while for its customer
interactions it was using a Genesys contact center platform. All of its servers were
hosted in two fully redundant datacenters to ensure maximum availability. To achieve
optimal connectivity with its customers and business partners Difare had establishedlinks with multiple telephony service providers at several locations across Ecuador.
A major challenge arose when Difare decided to move away from traditional TDM
based connectivity to the outside world and adopt SIP trunks instead. While thischange made a lot of sense from a financial and technical point of view, putting it
into practice raised some critical issues. To achieve its goals, the solution that Difare
implemented would, among other things, have to be able to:•Concentrate multiple SIP trunk connections within a single device•

Provide secure separation between service provider networks and Difare’s own
enterprise network•Ensure seamless interoperability between the different VoIP elements on both theservice provider and enterprise sides

Solution
Based on its own research and with the help of local integrator Telered(www.telered.ec), Difare selected AudioCodes Mediant 800 session
border controllers (SBC) to provide the necessary connectivity between its
own internal systems and service provider networks. AudioCodes SBCs areinteroperable with virtually any SIP based voice system, including Cisco CallManager and all those used by Difare’s service provider partners (including
Huawei softswitches and Oracle core SBCs). They are also officially certified
by Genesys for interoperability with its SIP-based contact center platforms.
There were several other reasons for Difare’s choice of AudioCodes:•AudioCodes SBCs are interoperablewith virtually any SIP based voicesystem, including Cisco Call Manager
and all those used by Difare’s service
provider partners (including Huawei
softswitches and Oracle core SBCs).

••••

Each AudioCodes SBC is able to manage multiple SIP trunk connections
simultaneously with no effect on call quality
AudioCodes SBCs offer high levels of call and network security
protecting both Difare’s employees’ and its customers’ data
AudioCodes SBCs offer scalability from a handful of sessions up to
several hundred within the same device
AudioCodes SBCs offer advanced features such as number
manipulation, complex call routing capabilities and media transcoding
AudioCodes SBCs provide crucial call quality monitoring metrics which
can be utilized to analyze voice network performance and assist introubleshooting

Results
Difare deployed Mediant 800 SBCs
at three of its sites enabling local
connectivity

withseveralserviceproviders at each location.
“Thanks to the flexibility andreliability of AudioCodes SBCs
we were able to achieve our goals
rapidly and cost-effectively.”
Ramon Escudero

1 Hayarden Street
Airport City, Lod, 7019900, Israel
Tel: +972-3-976-4000
Fax: +972-3-976-4040

Commenting on the successful deployment, Ramon Escudero, CTO at Difare
said, “Here at Difare Group we wanted to integrate all of our telephonysystems to guarantee effective and smooth communications both insideand outside the company, while keeping costs under control.”“Thanks to the flexibility and reliability of AudioCodes SBCs we were able toachieve our goals rapidly and cost-effectively,” he continued.

CTO at DifareInternational HeadquartersAudioCodes’ local team in Ecuador assisted Grupo Difare throught thedeployment of their Mediant SBCs from the planning stage right throughto commissioning and quality monitoring of the live system. Difare
deployed Mediant 800 SBCs at three of its sites enabling local connectivity
with several service providers at each location. Thanks to their inherent
scalability, Difare’s Mediant SBCs can be upgraded as and when needed tosupport larger numbers of sessions.

AudioCodes Inc. USA

27 World’s Fair Drive, Somerset,
NJ 08873
Tel: +1-732-469-0880
Fax: +1-732-469-2298

www.audiocodes.com/info
www.audiocodes.com©2016 AudioCodes Ltd. All rights reserved. AudioCodes, AC, HD VoIP,HD VoIP Sounds Better, IPmedia, Mediant, MediaPack, What’s Inside
Matters, OSN, SmartTAP, User Management Pack, VMAS, VoIPerfect, VoIPerfectHD, Your Gateway To VoIP, 3GX, VocaNom, AudioCodes One Voiceand CloudBond are trademarks or registered trademarks of AudioCodes
Limited. All other products or trademarks are property of their respective owners. Product specifications are subject to change without notice.

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