5G live streaming
creates new fanexperiences

Tech and media collaborations
are transforming sports viewing

25G+ at the NBA Summer League 2019

AT&T teams up with Ericsson, LiveU,
Samsung and the NBA to broadcast
live video over AT&T 5G+ network at
the NBA Summer League 2019.

Whether at the game, at a local sports bar
or watching from the comfort of home, fansare now taking photos, shooting video,
sharing clips and checking in on highlightsfrom multiple games—often simultaneously.
Sports fans have high expectations foralways-accessible and immersive sports
viewing experience.
5G will likely play an important role atvirtually all sports venues in the future toenhance the spectator viewing experience.
In some cases such as the NBA Summer
League, 5G using millimeter wave spectrum(“5G+”) is already demonstrating its potential
to enhance the fan experienceby changing the way a live sports broadcast
is produced.

5G+ provides an efficient and highperformance game-changing experience.
Sporting events have the potential tobetter serve both the fan attending gamesin person and the die-hard fan catching
the game remotely. The stakes are evenhigher for organizations like the NBA andlive broadcasters that connect the world toprofessional basketball.
Through live-streaming video, mixed
reality experiences and near real-time accessto information about the game, the next
generation in mobile wireless technology cancreate an enhanced experience, reinventing
how the media and broadcast industry
connects with fans and how fans participate
in sports.

AT&T 5G+ is fast. Really fast. Reaching
2Gbps in trials. From a theoretical peak
speed perspective, 5G+ is 40 times fasterthan 4G. This means that in the time it takes
to download just one piece of content with
4G, over a 5G+ network the same content
could be downloaded 40 times. Looking at
it another way: you could download close to
20 basketball games before 4G could deliver
even the first one! Not only that, but 5G+ also
provides lower latency—the time it takes data
to be transferred after a request.

35G+ at the NBA Summer League 2019

Transforming media
coverage of sporting events

Transforming media coverage ofsporting events
Today, major sporting events require a large
number of cameras within the venue andbroadcasting trucks outside the venue, withexpensive production technology usuallyrequiring dedicated fiber, satellite links orinternet connections to transport captured
footage to a main production center.
A temporary and dedicated 5G+ solution
can be utilized on an event-by-event basis—
allowing for a subset of the number ofcameras at major events or as the primarytransport technology for cameras at smaller
events. 5G+ can be used to connect cameras
to production facilities without cables,
allowing camera operators and reporters tobecome more mobile.
5G+-enabled smartphones with seamlessintegration into the production workflow(e.g., the LiveU smart app) provide sports
broadcasters with a new level of flexibility.
Without the need for heavy, bulky equipment
and cables, camera operators using only asmartphone to capture video can get closer
to the action. Additionally, smartphones giveroving reporters an opportunity to create“social media” perspectives with short form
content that appeals to a generation primarily
consuming their media online.
“We are committed to creating entirely new
immersive experiences with our 5G+-enabled
smartphones by taking advantage of thespeed and lower latency benefits 5G+networks offer,” said Drew Blackard, Head of
Product Management, Samsung Electronics
America. “We are excited and inspired tosee new use cases come to life within sports
broadcasting and are proud of our work with
AT&T to bring this to life powered by theGalaxy S10 5G.”
With 5G+, a sports broadcaster canmix their video captured from traditional
broadcast cameras with video captured on
a 5G+-enabled smartphone. According toSteve Hellmuth, EVP, NBA Technology &Operations, “the NBA found that by using
Samsung Galaxy S10 5G smartphones

exclusively as cameras at the MGM Resorts
NBA Summer League 2019, we had excellent
video quality covering the entire field of play
giving our fans a cool seat—close to theaction with a personalized view—making thegame more intimate.”
Ultimately, 5G+ allows for broadcasters toproduce content from a variety of camera angles
not possible today—whether the platform islinear TV, digital channels or social media!
In the sports venue
The introduction of 5G+ at a sports venue
helps broadcasters to create very high-quality
video streaming in 4K UHD video, 360-degree
or augmented reality and virtual reality (AR/VR) formats. High-quality video helps makedetailed analysis possible in near real time.
5G also creates a horizontal platform toserve additional applications. Imagine themoment when fans will be able to monitor
and track athletes’ performance during
practice and competition in near real time. With
5G technology at events, and the expectedmarket deployment of smart wearables overthe coming years, one can only imagine what
is possible—for fans, players and officiatingteams alike. Intuitive player analytics/interaction, lower latency lag on supported
streaming services, near real-time offside
calls are in the realm of the possible.
And when a fan cannot be at the game,with 5G the potential exists to eventuallycreate immersive fan experiences remotelywith the introduction of 360-degree cameras,
virtual and augmented reality. Imagine being
able to walk the sideline, see what the players
are seeing or join the victory celebration in
the locker room—all serving the purpose ofbringing fans closer to the action at the venue.
The future of sports and media
These are all things that 5G helps to enable,
but the impact of the technology will haveramifications moving forward. Whether it’swatching the game from a new perspective
or analyzing plays and stats in near real time,
5G has the potential to increase engagement
in a multitude of ways.

“The broadcast industry has always
required the best technologies
because the stakes are high. However,to the surprise of many, they are also
very creative, known to experimentand open to change. Because 5G is
not just about speed and is positioned
to deliver increased reliability andlower latency, this is a great time tocollaborate with this industry on theart of the possible.”— Phillip Coleman, AT&T Director of
5G Mobile Solutions

Live video streaming, with wireless video
transport over a deployable 5G+ network thatis private, dedicated and specifically designed
for broadcasting live events, will ultimatelytransform broadcast productions. It will
also introduce completely new categories ofconnected camera use. With creativity—anda network that can support it all—we havethe capacity to bring an entirely new sporting
experience to fans all over the world.
“5G enables new and innovative use cases
across a variety of industries and experiences,including sporting events where broadcasters
are looking for unique ways to deliver more
live content. 5G+ makes it possible to set up
and deliver near real-time broadcast-quality
video, wirelessly, benefitting both thebroadcaster and the fans,” said Jeanette
Irekvist, VP Enterprise Solutions andEmerging Business, Global Customer Unit
AT&T, Ericsson.

45G+ at the NBA Summer League 2019

5G technology in action
At the MGM Resorts NBA Summer League
2019, AT&T showcased the power of 5G
technology. AT&T and the NBA presentedfans with new and interesting ways to getinvolved with all the action the event has tooffer. Technological advancements with 5G
and fan expectations are evolving the sports
entertainment landscape, driving leaders likethe NBA, AT&T and ESPN to create new andexciting opportunities on and off the court,
and for fans everywhere.
During select games played on July 10–11,
2019, AT&T provided the 5G mmWave
spectrum, with Ericsson as the network
infrastructure supplier, to allow the NBA tostream live video from Samsung Galaxy S10
5G mmWave devices. Live action video wasstreamed, using the LiveU Smart mobile app,from devices in the stands directly to the NBA
production truck. From the truck, AT&T Global
Video Services transferred the footage toESPN’s network broadcast offices. The live

footage from the devices was used tobroadcast live coverage of the games on NBA
and ESPN platforms and on social media
channels. This solution is opening new ways
for fans to engage with the games and theirbroadcasts and represents another example
of AT&T working to build the future of 5G
applications.
“We see 5G, particularly using mmWave
spectrum, as a critical advancement for thebroadcast industry eventually disrupting theway breaking news, live sports and otherlive events are produced. We anticipate thetechnology will bring more capabilities toour customers such as multiple channels ofaudio, multicamera productions from a single
portable transmission solution, 4K UHD
streaming and high-quality video return,”
said Avi Cohen, Chief Operations Officer andCo-founder, LiveU.
Benefits of AT&T 5G+ for events andbroadcasters
AT&T’s innovative approach to supporting
live event broadcasting using 5G+ technology
addresses the evolving need to have highresolution video content available quickly for
distribution to multiple outlets and viewers.
The solution deployed at the NBA Summer
League provided benefits not otherwise
realized by traditionally tethered broadcast
cameras including:– Flexibility—High-speed bandwidthwithout wires gives access to new anddifferent camera angles– Traffic Management—Enables data 		aggregation over a dedicated, highly secure
5G+ network– Live Experience—Supports innovation
through local capture and consumption ofcontent– Portable—Brings a temporary customer
network solution to an event– Revenue—Creates potential revenue
streams with new 360-degree or 4K UHD
video content
Through collaboration with Ericsson, LiveU,Samsung, ESPN and the NBA, AT&T hasreached another first in the 5G innovation
race: live-streaming a professional sports
event over 5G+ smartphones using a
deployable 5G+ platform.
“It’s fair to say that AT&T delivered tripledouble results across innovation, partnershipand execution by enabling the NBA toachieve their #SMARTPHONEVIEW vision,”
observed Jill Reardon, Vice President East,
Sports & Entertainment, AT&T.
AT&T and its solution providers are creating
new ways to capture content, providing
options for new camera angles and coverage
opportunities all delivered via a deployable,highly secure and dedicated 5G+ wirelessnetwork solution. The future is here for
sports broadcasting, raising the bar for whata premium sports experience means tobroadcasters and fans made possible with 5G.

5G prototype kit and radio

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About AT&T

AT&T Inc. (NYSE: T) is a modern media company that brings together premium
content, direct to consumer relationships, advertising technology and high-speed
networks to deliver a unique customer experience. AT&T has recorded 34 consecutive
years of quarterly dividend growth and is a Fortune 10 company.
https://www.business.att.com/learn/5G.htmlAbout Ericsson

Ericsson enables communications service providers to capture the full value ofconnectivity. The company’s portfolio spans Networks, Digital Services, Managed
Services and Emerging Business and is designed to help our customers go digital,
increase efficiency and find new revenue streams. Ericsson’s investments ininnovation have delivered the benefits of telephony and mobile broadband to billionsof people around the world. The Ericsson stock is listed on Nasdaq Stockholm and on
Nasdaq New York. www.ericsson.com

About LiveU

LiveU is driving the live video revolution, providing live video streaming for TV, mobile,online and social media. Let your audience become part of your story with high-quality
and flawless live video, transmitted from anywhere in the world, through the use of
our patented bonding and video transport technology. LiveU creates a consistent
bandwidth and a reliable connection so you can acquire, manage and distributehigh-quality remote live broadcasts over IP. Our broad portfolio of products sets theindustry standard for live video production. From backpacks to smartphones, LiveU
offers a complete range of devices for live video coverage anytime, anywhere. For
more information, visit www.liveu.tv, or follow us on Twitter, Facebook, YouTube, orInstagram.

About Samsung Electronics
America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA)
is a recognized innovative leader in consumer electronics, mobile devices andenterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd.,SEA is pushing beyond the limits of today’s technology and providing consumers
and organizations with a portfolio of groundbreaking products in appliances, homeentertainment, Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading content andservices related to mobile payments, 360-degree VR video, customer support andmore. Samsung is a pioneering leader in smartphones and HDTVs in the US and one ofAmerica’s fastest growing home appliance brands. To discover more about Samsung,please visit www.samsung.com. For the latest Samsung news, please visit
news.samsung.com/us and follow us @SamsungNewsUS.

For more information about AT&T 5G, visit att.com/5Gforbiz

www.ericsson.com/5GSE-126 25 Stockholm, Sweden
Telephone +46 10 719 00 00

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