Anatomyof aBusiness Plan
TheThe Step-by-Step
Step-by-Step Guide
Guideforfor Building
Building aa BusinessBusinessandand Securing
Securing YourYour
Company’sCompany’s Future
FutureStarting Up the River
Without a Plan?

You are Planning to Fail

Reasons for Writing a Planz To serve as the guide you will
follow throughout the life ofyour businessz All lenders and investors
require a business planz A business plan is the key toconducting business in theinternational marketplaceAnatomy of a Business Plan

The Defensible Business Plan
A credible and defensible
business plan must havecontinuity throughout theentire document.
Qualitative = Quantitative
Financial documents mustreflect the decisions madein the Organizational andMarketing Plans.

The “KEY WORD” Approach
Think about these keywords as you are writing your plan. They will
help you to write a more concise and targeted statement for eachsection of your plan.

z Whoz Howz Whenz How muchz Wherez Uniquez Whatz Benefit toz WhyCustomer

The Planning Process
What are the parts of a Business Plan?
z Cover Sheetz

Table of Contentsz

Executive Summaryz

Part 1: Organizational PlanzPart 2: Marketing Planz

Part 3: Financial DocumentszPart 4: Supporting Documents

Part I: Organizational Planz Description of the Businessz Products and/or Servicesz Administrative PlanLocation
Legal StructureManagement andPersonnel
Accounting & Legal
Insurance
SecurityIntellectual Property

Part II: Marketing Planz Overview & Goals of Your Marketing Strategyz Market Analysis:Target Market, Competition, Industry Trendsz Marketing Strategy:Distribution, Packaging, Pricing, Branding,
Database Marketing, Sales Strategies,
Promotions, Advertising Strategies,
Public Relations, Networkingz Customer Servicez Implementation of Strategyz Assessment of Marketing EffectivenessPart III: Financial Documents
The “Quantitative” Part of Your Planz Sources & Uses ofFunds Text Documentsz Pro Forma Financial Statements
z Historical Financial Statementsz Financial Statement Analysis

Sources & Uses of Funds
How Much money do you need?
How will you spend it?
z Summary of FinancialNeeds
z Loan Fund
Dispersal Statement

Pro Forma
Financial Statements
Projecting the Future of Your Businessz Pro Forma Cash Flow Statementz Three-Year Income Projectionz Quarterly Budget Analysis
z Projected Balance Sheetz Break-Even Analysis

HistoricalFinancial Statements
How has your business done inpast years? What do you own
and what do you owe?
z Profit & Loss Statement(Income Statement)z Balance Sheetz Business Financial

History/Loan Application

Financial Statement Analysis
The Key to Making Decisions, Implementing
Changes, and Increasing ProfitabilityzLiquidity AnalysiszProfitability Analysisz

Measures of Debtz

Measures of Investmentz

Vertical Financial Statement Analysisz

Horizontal Financial Statement Analysis

ReturnonInvestment

Part IV: Supporting DocumentszPersonal Resumes

zOwners’ FinancialStatementszCredit ReportszLegal Documents(Leases, Contracts,Agreements, etc.)z

Demographic Studies

Reference Lettersz Location Analysis
zRecords that support statements anddecisions made in the organizational,marketing, & financial plans.

5 Complete Real-World
Business Plan Examples
Appendices I thru V
in Anatomy of a Business Planz Marine Art of California – original art for upscale officesz Dayne Landscaping, Inc. – landscaping & snow removalz Wholesale Mobile Homes.com – Internet mobile home sales
z Karma Jazz Café – restaurant , bar, and jazz musicz Road Runners, Inc. – nonprofit serving disadvantaged youth

HappyBusiness Planning!
TheEnd...
Don’t go away.
Let us tell you about our business planning software.

P.S.
Computer technology will make yourjob easier and speed-up the businessplanning process.

How Will Our Software
Help You?
z Our stand-alone software will guide you with ease through yourbusiness plan. We instruct you, show you real-world examples,and provide you with preformatted templates for all tasks.

z Using our Chart of Accounts Wizard, you will quickly generate anIntegrated (linked) spreadsheet workbook that is customized foryour business – and you will save 100+ hours of work.

z Work anywhere, anytime. Import and export your plan projectback and forth between you main computer and your laptop.

z Print all or selected parts of your plan in three different ways (toPDF, to your printer, to a zip file).

Research Your Market
Our Live Web Page will guide you through your researchand “Hot Link” you to financial and marketing resources.
Sit at your own computer and do all of your research.

Direct Access toInformation:z

Target Markets

Competitionz Financial Reportsz Demographicsz Psychographics
z SIC Codesz Foreign Businessz SEC Reportsz and Lots MorezYour Financial PlanDeveloping Your Financial Spreadsheets is a LogicalProcess. It is easier than you think!
z The Chart of Accounts Wizard

quickly generates an entire spreadsheet workbook that iscompletely customized to match your business (revenue,expense, and balance sheet categories, business name,legal structure, receivables timing, dates, etc).
z Your Integrated (Linked) Spreadsheet Workbook

all information and numbers input or updated in one
spreadsheet will flow to and update related spreadsheets.
z Key Ratios

are automatically calculated in the Ratio Table andthe Financial Analysis Summary worksheets.
z Six Charts and Graphs

reflecting your company’s financial projections areauto-generated in the final worksheet.

What will it cost to borrow money?
Our Amortization Tool will compute the amount of
your monthly loan payment. It will also project themonthly principal and interest payments over thelife of your loan.

Create a Master Plan
Our Master Plan feature allows you to use acustomized set of plan files for multiple plans.
z Create “What If”

Scenarios for yourcompany.
z Develop corporateplans. Master files will
enable you to easily
develop and combine
departmental plans tocreate an overall planfor your company.

Save Your Plan to a
PDF File
Save and Print all or selected parts of yourbusiness plan to a single PDF file.
It’s Easy!
z

Move selected pieces of yourplan from the left window to theright window.

z

Re-order sections.

z

Select “Save and View PDF”.

z

Your PDF will be generated andwill open in Acrobat Reader.

Move Your Plan Project From
Desktop to Laptop
Work on your business plan where and when you
want to. Your project will always be up-to-date.

Develop a Presentation
For Your Company
The perfect way to introduce your business topotential investors and associates.
Use OurPresentation Featurez

Instructions to guide youz

2 example presentations
for companies seeking
investments or fundingz

Templates for you to edit
for your own presentation.

Keep Track of Your Progress

The Checklist will automatically keep track of whichbusiness plan tasks you have started or completed.

Your Business Plan is“For Your Eyes Only”
Our Log In security feature insures that each user
will have access only to those business plan files
that have been developed under his or her uniqueuser name and password.

Taxes Affect Your Cash Flow
We have devoted a set of menus to providing youwith Tax Information so you can plan ahead foryour obligations to the IRS.
z Calendars of Federal

Taxes for each of thelegal structuresz Listing of Free Tax

Publications that areavailable from theIRS + a printableorder formz On-line addresses

that will take you tothe IRS site to
download forms &publications

Praise from Lenders, Educators,
Business Consultants & Business Owners“I have used the software for five years in my business planning courses. It has been
great for my students. The financials are especially impressive.” Mike Bejtlich, Cape
Cod Community College“Recently, I reviewed two loan applications. The business plans were well organized
and researched. After reading each one, my confidence in the applicant was greatly
boosted. Each applicant stated that your software and book were easy to use….. By
the way, both loans were approved.” Nancy Russell, Comerica Bank
“I found the use of the software particularly easy and the accompanying book was aninvaluable instructional guide. Of particular value is your Web page. Using your hot link
resources, I was able to do my target market demographics in one short hour ofresearch. Your links are right on.” John Elliott, Stellar Communications“Thank you for providing Automate Your Business Plan software. It’s so user friendly
and extremely thorough. I’ve been teaching self-employment training at Illinois Central College for seven years and have previewed many different software programs.
None of them compare to the way your program is comprised. My students are now
creating great business plans with minimal frustration.” Pat Heartsfield, ICC“I am writing to compliment you on the excellence of your program approach tobusiness plan writing. Your book, Anatomy of a Business Plan, and your stand-alone
software, Automate Your Business Plan, are without equal. Yours not only performs
and delivers results, but exceeds all expectations!” Joe Holly, Strategic Advantage

This is Really….. THE END

Thank you for taking the time to look at our slides.
Please feel free to contact us directly if you haveany unanswered questions. (714-544-0248)