Activating advertisement on Facebook based on volunteer activities
conducted by both Korean and Japanese students

Jeongah Woo
Chonnam National University,
Korea
wooaramz@hanmail.net

Hyeongjin Guk
Chonnam National University,
Korea
qwertydsa1123@gmail.com

Tamami Tsuchiya
Nihon Fukushi University,Japan
nw110299@n-fukushi.ac.jp

Kuno Junpei
Nihon Fukushi University,Japan
nw110166@n-fukushi.ac.jp

Kwonhee cho
Chonnam National University,
Korea
rnjsmozza@naver.com

Abstract : Considering some of the studies on experiential learning, it would be suggested that foryoung generation to tackle the global issues such as child welfare, education, and poverty, more
attentions should be directed in overseas volunteer works, rather than passively receiving informationand studying in the classroom. Sense of achievement and sympathy surely moves young generation torealize how to live.
Korean students and Japanese students have been experiencing volunteer works while acquiring thekey elements of Media utilization such as Facebook or mailing list as indispensable tools. Despite thefact many groups as forerunners have been finding out key solutions to improve their works there,
their results tend to lose accessibility to the followers.
This paper proposes plans for activating advertisement of volunteer program on Facebook referring to
Kolb’s experiential learning cycle. Someone who tries to find volunteer program can observe thoseposts and find out something new. Finally, they can find the new direction and future activities andcan decide whether they participate in those programs or not.
Keywords: advertise, volunteer program, Facebook, Kolb’s experiential learning cycle.

Introduction
This paper proposes plans for activating advertisement of volunteer activities on Facebook
referring to Kolb’s experiential learning cycle. This paper’s expected effects are summarized as follows.
Firstly, Volunteer activities information can be obtained. Secondly, Communication about volunteer
activities between Korea and Japan is activated. Because of the advantages of Facebook that isaccessibility and effectiveness, we use the Facebook page. Thirdly, Volunteers get a motivation to do
volunteer activities. The more important thing is to do responsible acting more than just to enroll
volunteers. They need sociable responsibilities to get motivations based on their potential abilities.
According to Kolb .D.A. (1984)
theory of experiential learning cycle, there are
four component of learning cycle. First,
concrete experience (learning by feeling),
second, reflective observation (learning bywatching), third, abstract conceptualization(learning by thinking) and fourth, active
experimentation (learning by doing).
On our researching about activating
advertisement on Facebook, this cycle is crucial
to inherit something valuable to challenge themore sophisticated activities. It is very
important for newcomers to clarify how to planand organize their volunteer activities based on
the tips founded by forerunners. What kinds ofequipment are useful when they tried to[Figure1] Kolb’s “Experiential Learning Cycle”
enhance the communication with the people inheterogeneous environment. Due to difference circumstances, how to avoid misunderstanding incommunication is crucial to carry out their activities. They need other's concrete experience. In here, otherFacebook page users who already have experience on volunteer activity give them many ideas. So who try
to find volunteer program can observe those posts and find out something new. Finally, they can find thenew direction and future activities and can decide whether they participate in those programs or not.
According to ‘Compete.com’, Facebook is not just a simple social networking tool, but a tool thatenable learners to establish social networks similar to existing human relationships. Thus, it is possible forlearners to engage in social interaction that is important in traditional learning environment (Cho Yunkyoung, 2010). Because various Facebook’s functions such as “like”, “reply” or “share” can provide
immediate and real-time responses(Cho Yun kyoung, 2010), using a Facebook has a high accessibility.
This study suggests that through the Facebook with volunteering activity information, Newcommers canshare their experience on it.

MethodKorean and Japanese students have tried overseas volunteer activities. Overviewing these activities
in Laos or Philippines based on Kolb’s learning experience cycle, we found what should be handed on thenewcomers.
1) Report---after finishing the volunteer work, reports are evaluated according to the Kolb’s cycle.
Especially tips that surely lie on the future works are selected. What enhanced the communication,
what kinds of tools are efficient and what’s the key elements on each activities.
2) Video reflection--- overviewing activities by video clip, what kinds of cues action are important areclearly articulated.
3) Google drive---We used Google drive aiming to discuss how to design project that enhance thequality of the activities with children there.
After finding tips from the view point “abstract conceptualization”, we set the Facebook site that
newcomers retrieve to challenge their new volunteer works. To get the feedback on the site, bothquantitative and formulate analysis was designed.

ResultWe can explain Facebook page’s structure
and management rule through figure below. First,[Figure2], shows one nation album that contains
related writings and pictures. The page is divided into
each nation’s album regarding Philippine and Laoseach other. In those albums, including ‘overseas
volunteer experience’. the main page reports guidelineof this site. By Kolb’s learning experience cycle, ‘First
process’ is ‘Concrete Experience’. After Students readthat experience, ‘Reflective Observation’ and‘Abstract Conceptualization’ are showed by‘comment’. And then process of replying, students areto be in ‘Active Experimentation’-decide futurevolunteering.
[Figure2] Facebook page Structure

Discussion and Conclusion
Korean SideTo know this Facebook page’s effect, we conduct interview. Interview is constructed
OPEN-END interview. We interview 20 students in Korea. They are all students in Chonnam National
University. Interview questions are followed; “What do you think about overseas volunteer activities afterusing this page?” Representative of Interview answers are as followed.
Sex/age
W/20
W/22Answer
I have no experience about overseas volunteer activity. But seeing writings and pictures about thevolunteer activity, I can experience indirectly in this writing and picture. Also, if I have a chance to
do volunteer activity in abroad, I must participate in that program.
I thought that overseas volunteer activities are available when I have a many money, so I referinternal volunteer. But after this page, I know that very important thing is challenge andpassion. I want to keep this page upload.

Japanese Side
Formative evaluation was conducted to check the students useful information from ourfieldwork. The participants are consisted of 60 people. The questionnaire was given to them at the end ofJuly. The instrument comprised 3 items with a 4-point multi-choice Likert-type scale. (1. I strongly agree.
was given 4 points,2.I agree.=3,3.I disagree = 2.4.I strongly disagree .= 1) “Would you like to access there?,
if the site related to volunteer activities was set on Facebook?” Body’s means were 3.18. We can say many
people want to join the overseas volunteer activities. we think ICT in Japan came to stay all over Japan last
one decade. ICT including Facebook, twitter, Google+ are sharing insights to broadening their lives
internationally. As for item 3, “Achievement of forerunners is useful for newcomer
In conclusion, the ways to voluntary activate are summarized as follows. First, Information waseasy to obtain. Second, Students had the motivation to volunteer activate. Therefore Facebook page thatadvertises overseas volunteer activities makes almost students positive about overseas volunteer activities.

Reference
Kolb, D. A. (1984). Experiential Learning experience as a source of learning and development, New
Jersey: Pretice Hall.
Kolb, D. A., & Osland, J., & Rubin, I) (1984). Organizational Behavior: An Experiential Approach to
Human Behavior in Organizations, Englewood Cliffs, NJ: Prentice Hall
Cho Yun kyoung(2011), Social Learning Platform Design on Facebook, Unpublished master's degree
dissertation, Ewha Womans University.
Facebook page address : https://www.facebook.com/VolunteerActivityTeachingHowToLive