Summary of Business Results for the Second Quarter Ended June 30, 2010
[Japanese Standards] (Consolidated)
August 2, 2010
C o m p a n y
Listed on the Mothers
BEST BRIDAL Inc.
Stock Code2418
URL: http://www.bestbridal.co.jp
Representative
Masayuki Tsukada, President and CEO
C o n t a c t
Keiji Ishihara, Director
T E L: +81-3-5464-0081
Expected date of filing of quarterly report: August 13, 2010
Expected starting date of dividend payment: September 6, 2010
Preparation of quarterly supplementary financial document: Yes
Quarterly results briefing: Yes (for institutional investors and analysts)
Rounded down to million yen. Consolidated business results for the six months ended June 2010 (January 1, 2010 to June 30, 2010)(1) Consolidated results of operations

Six months ended Jun. 2010
Six months ended Jun. 2009

(Percentage figures represent year-on-year changes)

Net sales
Million yen%
17,18614.4
15,021―

Operating income
Million yen%
2,696
8.5
2,484―Net income
per share

Diluted net
income per share
Yen

Net income
Million yen%
1,367(2.5)
1,402―

Yen――

16,764.52
17,191.63

Six months ended Jun. 2010
Six months ended Jun. 2009

Ordinary income
Million yen%
2,540
1.8
2,497
―(2) Consolidated financial position
Total assets
Million yen
39,96837,530

As of Jun. 2010
As of Dec. 2009

Net assets per
share

Shareholders’ equity
ratio%
34.2
33.4

Net assets
Million yen
13,68012,546

Yen
167,337.95
153,752.75(Reference) Shareholders’ equity:
As of June 2010:
13,654 million yen
As of December 2009: 12,546 million yen
2. Dividends
End of 1Q
Yen
Year ended Dec. 2009
Year ending Dec. 2010
Year ending Dec. 2010 (forecast)――

Dividends per share
End of 3Q
Yen
Yen
2,500.00―
2,500.00―

End of 2Q

Year-end

TotalYen

Yen

2,500.00

5,000.00

2,500.00

5,000.00(Note) Revisions to dividend forecast for the current quarter: None3

Forecast of consolidated business results for the year ending December 2010
(January 1, 2010 through December 31, 2010)
Net salesYear ending Dec. 2010(% change from the previous year)

Operating income

Ordinary income

Million yen%

Million yen%

Million yen

37,700

16.0

6,800

8.5

6,500%
5.4Net income

Net income pershare

Million yen%

3,600

6.2

Yen

44,117.65(Note) Revisions to consolidated business forecast for the current quarter: Yes

4. Others(1) Changes in significant subsidiary during the period (changes in specified subsidiary accompanying changes inthe scope of consolidation): Yes
New subsidiary: 1(Company name) Best Hospitality Heart Inc.

1

Excluded: ―(2) Applications of simplified accounting procedures and accounting procedures unique to the preparation ofquarterly consolidated financial statements: Yes(3) Changes in rules, procedures and indication methods of accounting process concerning the preparation ofquarterly consolidated financial statements (Changes to important items that form the basis for preparing
quarterly consolidated financial statements)① Changes due to revision of accounting standards: None
② Changes other than ①: None
(4) Shares outstanding (common stock)① Number of shares outstanding at the end of period (treasury stock included)
As of June 2010:
81,600 shares
As of December 2009:
81,600 shares② Treasury stock at the end of period
As of June 2010:―
As of December 2009:―③ Average number of stock during period (quarterly consolidated cumulative period)
Six months ended June 2010: 81,600 shares
Six months ended June 2009: 81,600 shares* Implementation status of quarterly review procedure
This financial summary is not subject to the quarterly review procedure based on the Financial Instruments andExchange Act. The quarterly review procedure has not yet finished at the point of releasing this financial summary.

* Explanation regarding appropriate use of business forecasts and other special instructions
Forecasts regarding future performance in this material are based on information currently available to the Company
and certain assumptions that the Company deems to be reasonable at the time this report was prepared. Actual results
may differ significantly from the forecasts due to various factors.

2