ASUKA ALUMINIUM NEWS NO. 617 NOVEMER 2012
Asuka Seminar opens on a grand scale
The 49th. Asuka Seminar was splendidly held at the Kira Kanko Hotel on October
12 and 13. Eighty customers of Asuka's products were invited and the all attendants devoted themselves to the informative seminar.
Unexpectedly today, we meet with a big and hard diplomatic relation between
Japan and China. Therefore it was the best opportunity for us that we could invite
Mr. Tatsuichi Ito, as the instructor, who is a pioneer of the embarkation on business inChina. The seminar was summarized as follows.
The China of today
Mr. Tatsuichi Ito, President
Hibino Industry Co., Limited
Hibino group
Hibino Industry Co., Ltd. was established in 1945 at Nagoya as an aluminum alloy
sand caster, and originated diecast business in 1960. We opened a new plant having a
serial process for diecast and machining at Chiryu City Aichi Prefecture in 1964.
Then Nishio Plant started for larger diecast products in 1974.
Moreover in 2000, we established Shanghai Hibino Casting Co., Ltd. and opened
diecasting in November 2001 in China, and in 2007 started a machining process asShanghai Hibino Metal Co., Ltd. Reacting the expanding market, Hibino Casting(Changshu) Co., Ltd. is under construction and is going to launch diecasting andmachining in coming January.
Our products are varied kinds of diecast for automobile, electric appliances andvarious machines and tools. Below photos on page one are Shanghai Hibino CastingCo., Ltd., Shanghai Hibino Metal Co., Ltd. and Hibino Casting (Changshu) Co., Ltd.
from left.
Matters in China<National character> Japanese and Chinese have same features and use same Chinese characters, but it is very strange that the both natures have a big gap.. Most
Chinese think;
Company is the place for personal profit.
Knowledge belongs to person but to company.
When the wage is same, idling is better.
They postpone company / public benefit to private.
They don’t foster subordinates, and lack unity.
<Regionalism> The land is extremely vast, and a local has a special culture itself;＊ Beijing people are nationalists, and like chat on politics and the slander against
Shanghai.
＊Shanghai people are rich and showoff, and also miserly. They love traveling abroadand overseas investment, and scorn Beijing people as country fashioned.
＊Guandong people love the table talk on anti-government and tax avoidance
Furthermore, there are four main languages, Beijing, Shanghai, Guandong andFujian, with which conversation almost difficult mutually. Since Japanese have only
one language and are homogeneous people, we have to pay attention to the big gap.

<Prices level> ( ); Japan. \; yen.
electric power \7 / kw (\14)
gas\50 / ㎥ (\ 80)
water\3 / ㎥ (\ 250)
gasoline\90 / l (\145)taxi <base fare> \175 / Shanghai \125 / Suchou \63 / Henan
hotel <Shanghai> \9,000 / three stars class
The wage increases 15 ~ 17% every year, and reached three times during past tenyears. In a suburb of Shanghai;
doorman\20,000
worker\30,000
chief\40,000
manager \130,000
vice president \250,000
Progress of China<GDP> GDP per a person has increased 3.9 times during past ten years from 2000 to2010. Since it reached $3,000 in 2008, the consumption power for automobile, electric
appliance, housing and other consumer goods has thrived at one burst. IMF predicts it
will soar to $7,606 in 2015, which is double in 2009, and the remarkable consumption
power is expected.
<Motorization> Reflecting the soaring consumption power, the auto production
marked 7.9 times during ten years from 1999 to 2009. In 2010, it recorded
18.26million unit. Chinese output overtook Germany in 2006, and overtook U.S. in
2008, and at last in 2009, overtook Japan
Today, China is the greatest auto producer in the world, and furthermore it is said
that the output of 34.25 million unit is expected in 21015. The government says thecar
possessive unit is 106 million today, and it will reach 200 million unit or more in 2020.
Thinking such a marvelous car popularization, there are some hard problems tosettle, exhaust gas, fuel supply and traffic jam.
The China of today<Rehabilitation of relation with Japan> China reported recently GDP growth of 7.4%
in July-September quarter, its weakest quarterly result in about three years. Besides,
tighter money supply against inflation, lower export to Europe, smaller public
investment and higher yuan pressure bring hard economic and social situation.
In these circumstances, jobs are very tight for new university graduates, who would
increase their discontents and displeasure. We have to watch these difficulties withthe new top of government. I don’t think the problem between Japan and China will
settle easily and in a short time. Lastly, I sincerely hope that every Chinese people
will enjoy life himself or herself not only but a few people in the near future.
(Mr. Hiroya Matsumoto is responsible for the wording.)
Company news
Konan City sent us an observing mission on October 1 as the photo on page fourshows, and they enjoyed plant tour after President Amano’s talk.
On October 12 after Mr. Ito’s seminar, all attendants enjoyed a grand party as thephoto on page three shows. Mr. Seisuke Matsuo, President of Diecast Towa Co., Ltd.,
proposed a toast and then everyone had a very nice time until midnight.