Shogakukan-Shueisha Productions Co., Ltd.

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Company Info ｜ ShoPro and Group Businesses

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ShoPro and Group BusinessCompany Information

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ShoPro and Group Businesses
ShoPro and group businesses

ShoPro is a subsidiar y of Japanʼ s largest
publishing houses; Shogakukan Inc. Shueisha
Inc. and Hakusensha Inc,. Together, they
distribute the majorit y share of the mostp o p u l a r m a g a z i n e s a n d c o m i c b o o ks i nJapan.

SHOGAKUKAN
Publishinghttps://www.shogakukan.co.jp/

ShoPro was founded in 1967 to license andmerchandise intellectual property (IP) owned
by Shogakukan Inc. ShoPro has since
experienced steady grow th and expanded
into two main sectors; the Media sector andthe Educational Development sector. They
represent some of the worldʼ s most populare n te r t a i n m e n t b ra n d s fo r t h e Ja pa n e s emarket.

SHUEISHA
Publishinghttps://www.shueisha.co.jp/

HAKUSENSHA
PublishingB y m a x i m i z i n g t h e a d va n t a g e s o f c l o s erelations bet ween all Shogakukan groupcompanies, ShoPro provides Shogakukan
and Shueisha intellectual property, as well as
client companies overseas, with power ful
licensing and merchandising programs
supp or ted by a comprehensive blend of
selected media.

https://www.hakusensha.co.jp/

VME PLBSAS
Licensinghttps://www.shopro.co.jp/

KodomoLiving

Shogakukan Academy

Shogakukan-Shueisha Productions Co., Ltd.
Shogakukan-Shueisha Productions Co., Ltd.

https://www.viz.com/

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Organization ChartMedia

Media Business Division

Building upon over 50 years of experience inenter tainment licensing, ShoPro's MediaDivision nurtures entertainment IP through as o p h i s t i c a te d a n d d i ve r s e m i x o f m e d ia
suppor t, which includes licensing, TV
programming, event promotion, publishingand mail order sales.

Domestic Licensing Division

Shogakukan-Shueisha Productions Co., Ltd.

Global Business Division

Media

Anime Production DivisionThis support is carefully planned and strategically implemented to establish each brand ini t s a p p ro p r i a t e m a r ke t , m a i n t a i n b r a n d
integrity and promote long-term growth.

Pokémon Business Division

Education

Doraemon Business Division

Through this unique approach, ShoPro has
continuously proven its expertise in entertainm e n t d eve l o p m e n t , w i t h t h e u n d e r l y i n g
objective of transforming children's dreams
into reality.

DETECTIVE CONAN Business Division
Event Promotion Division

Business
Development*IP: Intellectual Property

Publishing Division
Mail Order Sales Division

Education

The ShoPro Education Division oﬀers its
educational services to a wide range of age
groups. These ser vices include child- carese r v ice s fo r you ng chil d ren , fou nda t ion
subject studies such as English, Mathematics
or Japanese for school children, cultural andlanguage classes for seniors, and correctional
facility education programs for adults.

Anti-Piracy Ofﬁce
Marketing DivisionChild Education Division
Correspondence Course Division

GeneralAdministration

Based on our experience and know-how inmanaging various educational events,
programs, and facilities, ShoPro has recently
been expanding its business to the area of
PFI/DMS.

Childcare Division
Public Service Division
Business Planning Ofﬁce*PFI: Private Finance Initiative*DMS: Designated Manager System

Education Content
Development Ofﬁce

Shogakukan-Shueisha Productions Co., Ltd.
Shogakukan-Shueisha Productions Co., Ltd.

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Media Division ｜Media Business Division

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Media Division
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Media Business Division
Ohasta■ Television Program Production

Jump Channel

We plan and produce “Ohasuta,” a long-running children's information variety programthat began in October 1997 and is soon tocelebrate its 30th anniversar y (broadcast
every Monday through Friday from 7:05 a.m.
on TV Tokyo).
We a re a l s o i nvo l ve d i n a w i d e ra n g e o fbusiness activities arising from the program,
such as events, goods, and corporate
collaborations.

Saikyo Jump Channel

̶■ Digital Contents BusinessWe are involved in a variety of media work
centered on digital media, including planning,production, operation, and adver tising on
platforms such as TikTok and X, as well as
YouTube channels such as “Jump Channel” ,“ S a i k yo u J u m p C h a n n e l ” , a n d “ N o r i - s t aChannel”.

ⒸShoPro・TV TOKYO

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Media Division ｜Licensing Business Division

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Media Division
HOME | Our Company 〉 Business Info 〉 Media Division 〉 Domestic Licensing Business Division

Domestic Licensing Business Division
Character copyright managementbusiness

The Licensing Division is responsible formanaging character copyrights, mainly for
Shogakukan and Shueisha intellectual
property.

Ⓒ Rumiko Takahashi, Shogakukan /“URUSEIYATSURA” production committeeⒸKanehito Yamada, Tsukasa Abe/
Shogakukan/ ”Frieren” ProjectⒸShotan/Shogakukan/
You are Ms. Servant. CommitteeⒸMaedakun/Shogakukan/Puniru ProjectⒸQ-HAYASHIDA・Shogakukan／TOHOAs a company that acts as a contact point
for merchandising rights, we not only market
characters to manufacturers and advertising
agencies for merchandising and promotionaluse, but also develop a total strategy for thecharacters, including events and pop - up
cafes.
We supervise work for planning, designing,and prototyping products and other items,
and strive to make sure that the products
and policies we apply will please the fans,w hi l e g et t i n g a p p rova l fro m t h e va r ious
parties involved.
In addition, we are working with the Global
Business Depar tment to expand domestic
character products and businesses
worldwide, centered on Asia.

Ⓒ Tatsuya Endo / Shueisha,
SPY x FAMILY Project

怪物くん

笑ゥせぇるすまん

プロゴルファー猿

忍者ハットリくんⒸFujikoⒶ, SHIN-EI, SHOGAKUKANⒸFujikoⒶ, SHIN-EI, CHUOKORON-SHINSHAⒸJAKDF 3rd DivisionⒸNaoya Matsumoto/SHUEISHAⒸRobinson Haruhara,Hirakei/SHUEISHA,The Third Knight Order of the Royal Army

ⒸYukinobu Tatsu/SHUEISHA,DANDADAN Production Committee

Currently, we are dealing with more than 700
characters.

Ⓒ chikomaru

In addition to characters which represent
Japan, such as “Ninja Hattori-kun”, “GOLGO13”
and “Urusei Yatsura”, the company is actively
involved in a wide variet y of content andoriginal projects, as well as manga and anime
works. This includes the Shueisha production“SPY FAMILY” , the very popular “CHICKIPDANCERS” and “Duel Masters” for children,and the Shogakukan Illustrated Book NEO
series.
ⒸKAZUO UMEZZ／SHOGAKUKANⒸ PJ-S,J/E,TX

Shogakukan-Shueisha Productions Co., Ltd.
Shogakukan-Shueisha Productions Co., Ltd.

ⒸKen Kawasaki & You Furusawa/
Tonbo ProjectⒸHideyasu Takahashi/SHOGAKUKAN，
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Media Division ｜ Global Business Division

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Global Business Division
Overseas sales of programs
Zom���

ⒸHaro Aso, Kotaro Takata,
Shogakukan/Zom100
Project

Aoashi■ Overseas sales of domestic works

姫様“拷問”の時間ですⒸ2022 Yugo KOBAYASHI,
Shogakukan/Aoashi
ProjectⒸ 春原ロビンソン・ひらけい／
集英社・国王軍第三騎士団

We are able to introduce Japanese content tocountries around the world, and in addition
to the domestic market, we are developing
the character business with the aim offurther expanding our work.

Overseas development of characters
Detective
ConanⒸGoshoAoyama/Shogakukan,
Yomiuri TV, TMS1996

At S h o ga ku ka n we s e l l ma ny wo r ks tooverseas TV stations and distribution companie s . M a i n l y i n A s ia a n d Eu ro p e a n d t h e
United States these include animation
produced in-house. We also license commercial products to overseas manufacturers, anddevelop events such as character cafes andpop-up shops.

̶■ Domestic sales of overseas works

Zo Zo
ZombieInuyashaⒸRumikoTakahashi/Shogakukan,
Yomiuri TV, Sunrise 2020

ⒸShoPro/Spin Master Ltd.

ⒸYasunari
Nagatoshi/Shogakukan

Overseas conventions give us the opportunit y t hrou g h int ro du c t ions fro m ove rseas
companies to acquire works, or to impor thigh potential contents into Japan.
As an agent for overseas content, we also
focus on the overseas character business fort h e d o m e s t i c ma r ke t , s u ch a s d o m e s t i ccommercialization, sales promotion development, and holding events in cooperation withthe copyright holder.

̶■ Business Development

Character development of overseas contents
Despicable Me
Minions

Making full use of our company's domestic andoverseas distribution & licensing businessnet works, we will focus on generatingco -producing oppor tunities, product sales
business including EC and construction of new
schemes for joint production business, andbusiness investment with overseas companies
aiming for expansion of our character business.
We are taking on the challenge of creating a
new value chain that is diﬀerent from thetraditional licensing business that our company
has focused on for many years.

Pets

TM & Ⓒ UNI

TM & Ⓒ Universal Studios

SING

TM & Ⓒ UNI

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Media Division ｜Anime Production Division

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Anime Production Division
Planning and production ofanimated works

We plan and produce numerous animation
works, mainly based on original manga by
Shogakukan and Shueisha.
We a re p l a n n i n g to p re s e n t a va r i e t y ofa n i m a t i o n p r o j e c t s fo r a w i d e r a n g e o fcustomers, from kids and families to adultanimation fans, so please stay tuned!
ⒸPJ-S,J/E,TXⒸKA/Kizuna no Allele PJ ⒸKizuna no Allele Partners

̶TM and Ⓒ2024, Wizards of the Coast,
Shogakukan, WHC, ShoPro■ Main production work in the past
"Lets & Go" series"Duel Masters" series"Mirmo de Pon! " series"Kirarin☆Revolution" series"Major" series
Danchi Tomoo
RIN-NEMIX“SHINKALION” seriesⒸRobinson Haruhara,Hirakei/SHUEISHA,The Third Knight Order of the Royal Army

ⒸYasuki Tanaka/SHUEISHA, Summer Time Rendering ProjectⒸOnigunsou/SHUEISHA, Mononogatari ProjectⒸHaro Aso, Kotaro Takata, Shogakukan/Zom100 ProjectⒸTomohito ODA, Shogakukan/Itan H.S.

Ⓒ2022 Yugo KOBAYASHI, Shogakukan/Aoashi Project

Shogakukan-Shueisha Productions Co., Ltd.
Shogakukan-Shueisha Productions Co., Ltd.

Bakuman。
The Disastrous Life of Saiki K.

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Media Division ｜Pokémon Business Division

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Pokémon Business Division
Pocket Monster - shortened toPokémon!

Starting with the 1996 blockbuster gameboy
software Pokémon Red and Green, a wide
range of content such as Pokémon card
games, TV animation, movies, and in recent
years, mobile apps have been developed.
Wo r k i n g w i t h t h e b l o c k b u s te r Po ké m o ncontent, this division is engaged in video
production and the merchandising management window.

Video production business

Producing a wide range of videos related toPokémon since the TV animation that startedb r o a d c a s t i n g i n 19 97. We a l s o w o r k o nʻPokémon the Movieʼ that has been released
every year since then, and variety shows thatdeliver the latest information on Pokémon in
an incredibly entertaining way.

Merchandising businessWe also manage product commercializationi n J a p a n . We w o r k w i t h a w i d e ra n g e o fmanufacturers and businesses so they cand eve l o p a n d ma ke ava i la b l e Po ké m o n
products. These are loved by everyone; frombabies to parents, and are made available
through a variety of sales channels.

ⒸNintendo・Creatures・GAME FREAK・TV Tokyo・ShoPro・JR Kikaku ⒸPokémon

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Media Division ｜Doraemon Business Division

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Doraemon Business Division
Doraemon licensing businessDoraemon Business Division is responsible
for managing licensing and consumers, plus
retail marketing for Doraemon for the global
market. Doraemonʼ s serialized comics ﬁrst
appeared in Shogakukan's magazines forchildren in 1969. Since then Doraemon has
created a worldwide fan base across many
generations and has become recognized as arepresentative character from Japan.
Doraemon celebrated his 50th anniversary in
2020.
In recent years, Doraemon licensed products
have been actively developed not only forc h i l d re n , b u t a l s o n e w c o n s u m e r s f ro m
pre-school to adults; covering three generations. As part of this expansion we are also
promoting Doraemon though new branding.
©Fujiko-Pro, Shogakukan, TV-Asahi, Shin-ei, and ADK

In addition, on December 1, 2019, the ﬁrst
oﬃcial shop "Doraemon Future Department
Store" opened in Tokyo and has become very
popular with both local fans and visitors fromoverseas.
We keep working to attract Doraemon fansfrom around the world with a wide variety of
products.

Doraemon Waku Waku Sky Park

Doraemon Future Department Store

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Media Division ｜DETECTIVE CONAN Business Division

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DETECTIVE CONAN Business Division
Detective Conan's licensing business

The Detective Conan Division oversees all
consumer products, promotional andlocation-based entertainment licensing forthe popular Japanese IP, “Detective Conan”.
We pa r t n e r w i t h va r ious lice ns e e s fo r
merchandising and promotional use, as wellas teaming with speciﬁc strategic partners
for events and pop-up cafes.
Throughout the process of supervising theplanning, design and protot yping ofproducts, our mission is to delight the fanswith the guaranteed quality of our licensed
products.
The Detective Conan theatrical movies, which
are released ever y spring, are a highly
successful movie series that has spanned
more t han t wo de cade s , delight ing fansaround the globe.
Through the Global Business Division, we areable to replicate our local licensing strategies
and successes overseas, to reach fans allover the world.
I n c o l l a b o r a t i o n w i t h e d u c a t i o n - re l a te ddivisions, we launched a correspondence
education service called “Detective ConanS e m i na r ” , i n A p r i l 2021. We co nt i nu e todeliver high-quality educational services tochil d re n l eve ra g ing t h e co lla b o ra t ion of“Conan” and “Education”.

ⒸGosho Aoyama/Shogakukan, Yomiuri TV, TMS 1996

Ⓒ2024 GOSHO AOYAMA/DETECTIVE CONAN COMMITTEE All Rights Reserved

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Media Division ｜Event Promotion Division

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Event Promotion Division
Planning and management ofcharacter events, etc.

T h e P ro m o t i o n D i v i s i o n h a n d l e s a l a rg e
number of events and exhibitions for children
and fans, focusing on popular charactersfrom the “manga” and “anime” content of
Shogakukan, Shueisha, and other publishers.

▲コロコロ魂フェスティバル2023 in 東京おもちゃショー

Together with our many partner companies,
we are able to handle the entire process fromplanning to production and operation. We
oﬀer a wide variety of events, fromlarge-scale events and special exhibitions, topackaged events such as character
meet-and-greet events and rallies that areheld throughout Japan.

▲ちゃお りぼん ガールズコミックフェス

We also handle events for a wide variety ofcustomers, from cultural lectures and award
ceremonies to public events, making us a
department capable of planning and disseminating information to all kinds of customers.
▲連載30 周年記念 名探偵コナン展Ⓒ青山剛昌／小学館▲アニメ 葬送のフリーレン展〜冒険の終わりから始まる物語〜Ⓒ山田鐘人・アベツカサ／小学館／「葬送のフリーレン」
製作委員会▲全国小学生プログラミング大会「ゼロワングランドスラム」2023年度決勝大会Ⓒゼロワングランドスラム実行委員会▲『SPY×FAMILY』わくわくパークⒸ遠藤達哉／集英社・SPY FAMILY製作委員会

Shogakukan-Shueisha Productions Co., Ltd.

Shogakukan-Shueisha Productions Co., Ltd.

▲楳図かずお大美術展

We will continue to bring fun and smiles to as
many people as possible by utilizing ouraccumulated know-how.

▲コロツアー2023Ⓒ楳図かずお Ⓒ楳図かずお／小学館
撮影：加藤健 Photo：Ken Kato

▲ラグビー日本代表
BRAVE BLOSSOMSブースⒸJRFU▲チキップダンサーズダンスフェスⒸSan-X／チキップダンサーズおどるん会

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Media Division ｜Publishing Division

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Publishing Division
Production and sales business ofbooks and calendars

The Publishing Division plans, produces, andsells books and calendars.
In terms of books, under the “ShoPro Books”
label, we publish a wide range of books thatmeet public needs, including international
comics, non-ﬁction, books for children, art
books, business books and so on.

Superman Son of Kal-El :The Truth

The Best of Spider-Man ⅡⒸ2024 MARVEL

Shirosame ArtbookⒸ Shirosame / ShoPro 2023

In particular, we have been translating andpublishing American comics since 1994, sucha s “ B a t m a n ” , “ S p i d e r- M a n ” , a n d “ T h e
Avengers” , which have recently been turned
into movies.

I am MUMEI.

Ⓒ Mumei / ShoPro 2024

In Januar y 2021, we concluded a masteragreement with Marvel Entertainment, LLC.
We a re a u t h o r i z e d t o p u b l i s h J a p a n e s etranslations of all Marvel comics in Japan,
including digital distribution.
Regarding calendars, we plan, produce, andsell calendars featuring characters such as“Doraemon”, “Pokémon”, and “SPY FAMILY”.

Animated Coloring Book - Ocean
Animated Coloring Book - DinosaursⒸ 2016, Éditions AniméesDoraemon Calendar 2024

Ⓒ Fujiko-Pro, Shogakukan, TV-Asahi, Shin-ei,
and ADK

Shogakukan-Shueisha Productions Co., Ltd.

Shogakukan-Shueisha Productions Co., Ltd.

Pokémon Calendar 2024

Ⓒ Nintendo・Creatures・GAME FREAK・
TV Tokyo・ShoPro・JR Kikaku Ⓒ Pokémon

We are also actively engaged in the planningand development of new content, such as the
distribution of the “Detective Conan Calendar& Widget” , a multifunctional tool fors m a r t p h o n e s , l i m i te d d i s t r i b u t i o n s a l e s
through the oﬃcial ShoPro Books online
store, and the operation of an e-commercesite that plans and sells art products such as
original reproductions of illustrations by
Japanese illustrators in conjunction with the
publication of the books. We are also actively
engaged in the planning and development of
new content.

SPY FAMILY Calendar 2024
ⒸTatsuya Endo/Shueisha,
SPY FAMILY Project

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Media Division ｜Mail Order Sales Division

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Mail Order Sales Division
Planning, development and sales ofmail-order products

We operate “LIFETUNES MALL” , Shogakukan's comprehensive mail-order site.
At “COMIXYZ” , which mainly oﬀers products
based on Shogakukan's original works, wework with the editorial department to planand sell products that only an oﬃcial site canoﬀer. The “Shogakukan Department Store”
and “Kajin Biyori” oﬀer products that makeyour life more enjoyable! We carefully selectand sell only the things that resonate withyou and can be loved for a long time, such as
things that make your heart ﬂutter just bylooking at them, things that ﬁll your life withenchantment the more you use them, andlimited edition products that can only bepurchased here.

BE-PALDIME

The company also plans and operates“WHISKY MEW” , a website specializing inwhiskey that plans and sells original bottlesof whiskey with manga labels, and “ShoProMall” , an oﬃcial website focusing on original
products that utilize a variet y of ShoProc o n t e n t . E a c h s i t e i s a r a re a n d u n i q u e
e-commerce site that only ShoPro can oﬀer.

LIFETUNES MALL

Shogakukan Department StoreWHISKY MEW

ShoPro Mall

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Kajin Biyori

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Media Division ｜ Anti-Piracy Oﬃce

Media Division
HOME | Our Company 〉 Business Info 〉 Media Division 〉 Anti-Piracy Oﬃce

Anti-Piracy Oﬃce
Cooperating Organizations

Response to copyright infringement

In order to protect intellectual property andeliminate infringements, we take measures todetect, identify, and stop illegal content, suchas unauthorized products and pirated
animation.
In re cent yea rs , t he develo p m ent of t he
Internet has led to a situation where illegal
content is scattered around the world.
We g a t h e r i n fo r m a t i o n d a i l y i n o rd e r tounderstand the laws of not only Japan but
also other countries, and respond to disturbing illegal content.
An example of this is "Doraemon", for which
we manage commercialization. We prevent
infringing goods from entering the market bypatrolling, not only physical stores, but alsoInternet shopping and auction sites, completing customs registration procedures, andaccepting authenticity appraisals from thepolice.

Intellectual Property Information

I n a d d i t i o n , re g a rd i n g p i r a t e d a n i m e o f
Pokémon, we monitor video posting sitesaround the world with the cooperation of
Pokémon rights holders, and respond withinjunctions and cease and desist orders
according to the content.
In addition, we also support other IP works
managed by our company, depending on thesituation.
We suppor t the development of content
culture by protecting the interests of authors
and respecting the feelings of fans.

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Education Division ｜ Child Education Division

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Education Division
HOME | Our Company 〉 Business Info 〉 Education Division 〉 Child Education DivisionChild Education Division
Shogakukan's infant classroom Dora Kids

Education services for infants
Shogakukan's infant classroom Dora Kids

Since 1986, the company has been oﬀering
preschool classes for infants and toddlers fromthe age of one at major department stores andcommercial facilities nationwide, and in April
2021, launched the Dora Kids Online Course, aninteractive educational service.
As a classroom where children who will live inthe future can develop the ability to carve out
their own future, so-called "non-cognitive ability",
Dora Kids provides opportunities for proactive
learning through repeated experiences thatengage the mind while interacting with others ina group setting.

Infant classroom collaboration with MIKI HOUSE

Infant classroom collaboration
with MIKI HOUSE

In collaboration with MIKI HOUSE, a children's
clothing company, we oﬀer preschool classes atfamous department stores nationwide. Throughfun and enjoyable learning, we nurture "theability to solve problems in a positive manner(Ganbaru Brain)" and "the ability to build pleasantrelationships with others (Harmony of Heart)".
We also oﬀer courses for elementary school
entrance examinations in cooperation with "MIKI
HOUSE EIKAIWA CLUB", where students learn
from pair-teaching Japanese and native English
speakers, and "Rieikai", which has a reliable trackrecord of success. (Not available in all areas)

In-school educational support for kindergartens, nursery schools, and children's schools

For kindergartens, nursery schools,
and children's schools In-school
educational support

Specialized teachers visit kindergartens, nurseryschools, preschools, and internationalpreschools to provide regular and extracurricular early childhood education. We respond to
the educational needs of parents and thediﬀerentiation that preschools seek to achievein their local communities.

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Education Division ｜ Correspondence Course Division

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Education Division
HOME | Our Company 〉 Business Info 〉 Education Division 〉 Correspondence Course Division

Correspondence Course Division
Detective Conan Zemi

Detective Conan Zemi is edutainment
content brought to you from the world ofDetective Conan.
Two services are available: "Detective Conan
Seminar Correspondence Education" forelementary school students and "Detective
Conan Seminar Nazotoki", a Nazotoki Digital
Educational Content.

通信教育コース

Detective Conan Zemi
correspondence courses

Let's learn together with the characters ofDetective Conan!
The correspondence course produced by
Shogakukan Manabi With is a fun andeﬀective way to learn subjects!
The average annual retention rate is 96% !

©Gosho Aoyama/Shogakukan

Each month, a workbook will be delivered toyour home to help you learn the basics ofJapanese and maths. Six courses areavailable for grades one to six.

Detective Conan Zemi Nazotoki

Fun to solve! Level up your 5 powers with
Nazotoki!
Digital Educational Content in which players
can enjoy the stor y of "Detective Conan"delivered every week while solving puzzles.
There are two courses in total, which can beselected according to the diﬃculty level ofthe riddles.

©Gosho Aoyama/Shogakukan ©Gosho Aoyama/Shogakukan, Yomiuri TV, TMS ���� ©名探偵コナンゼミLLP

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Education Division ｜ Childcare Division

Bu s in e ss I n for m ati on

Education Division
HOME | Our Company 〉 Business Info 〉 Education Division 〉 Childcare DivisionChildcare Division※The childcare business became a specialized company, Shogakukan Academy Inc., by an absorption-type demerger, as of April 1, 2023.

Comprehensive Childcare Services Operation of childcare facilities, babysitting services, etc.

Shogakukan Academy Ryokuentoshi Nursery School

Comprehensive Childcare Services
Operation of childcare facilities,
babysitting services, etc.

Based on the childcare philosophy of ʻnurturing children with a warm heartʼ Shogakukan
Academy Nursery School provides childcarethat nurtures the ability to thrive and survive
through comprehensive learning experiencessuch as ʻGakushu Hoiku®ʼ. We also provide ava r i e t y o f c h i l d c a re s e r v i c e s , i n c l u d i n gbabysitting services, childcare rooms wherechildcare specialists take care of children as
and w hen required , and group childcare
services where children are taken care of at
events such as reunions and concerts.

Shogakukan Academy Iidabashi Garden Nursery School

With the theme of ʻinteresting and beneﬁcialʼ
we are also actively engaged in collaborative
projects for children and adults alongsideother industries and companies that are not
traditionally in the childcare market.

Childcare Room Dakko Room (Shinagawa Prince Hotel)

Babysitter HAS

Active learning in childcare facilities
Gakushu Hoiku® Training andconsulting businessCorporate Collaboration Project

Based on the concept of ʻfrom 'play and life'
to ' l ea r nin g' ʼ , we a re p rov id in g Ga kus hu
Hoiku®, which enables children to learn while
hav ing fun from infancy, not onl y at t hefacilities we operate, but also to otherchildren and childcare providers. In addition
to the facilities that we operate, we also
p rov i d e g ro u p t r a i n i n g , o n l i n e t r a i n i n g ,lectures, and consulting for childcare staﬀ
d eve l o p m e n t i n o rd e r to re a c h a s m a ny
children and caregivers as possible.

Active Learning in Childcare Facilities Gakushu Hoiku® Training and Consulting BusinessGroup training

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Online training

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Education Division ｜ Public Service Division

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Education Division
HOME | Our Company 〉 Business Info 〉 Education Division 〉 Public Service Division

Public Service Division
Public Facility Operation
Lifelong Learning Facilities

Children's Healthy Upbringing Facilities

Management and operation of public
facilities

Correctional Facilities

We participate in the PFI (Private-Finance-Initiat i ve) a n d D e s i g n a te d M a n a g e r s y s te m s todeliver beneﬁts to many people through theoperation of lifelong learning facilities, childcare
facilities, correctional facilities, etc.
【Lifelong Learning Facilities】
We will work with you to create ser vices for
public facilities so that you can enjoy a better
life in the city where you live.

partial list

partial list▲

HP of Shopro Correctional Education project
https://www.shopro.co.jp/ce/

▲

▲

▲ ▲

▲

▲

Mine Rehabilitation Program Center
Kitsuregawa Rehabilitation Program Center
Harima Rehabilitation Program Center
Shizuoka Prison
Kasamatsu Prison.

▲ ▲ ▲ ▲▲ ▲▲▲Yahiro Children's Center, Sumida-ku
Umewakabashi Community Center, Sumida-ku
Komaki City Komaki Children's Center/Minami Children'sCenter/Kitasato Children's Center/ Seibu Children's Center
Youth Exchange Plaza in Nagoya City,
Hino City child inclusion support center future KU The
junior and senior high school studentsʼ generation space
Hyogo Prefecture Children's House, etc.

▲ ▲ ▲

▲

▲

▲

Auto Resort Yakumo
Kudan Lifelong
Learning Hall, Chiyoda-ku
Hibiya Libraryand Museum, Chiyoda-ku
Sirius, YamatoCity
Eco Plaza, Minato-ku
Kamakura
Lifelong Learning Hall, Kamakura City
Nakanoshima Library, Osaka
Nara
Crafts Museum, Nara City
Ashiya City
Museum of Art and History, etc.

partial list

Major contracts other than public facilities (partial list)
Ministry of Health, Labour and Welfare▲

Public Relations for the Promotion of Healthy Japan 21▲

We will propose and produce projects to meetyour requirements, utilizing our exper tise indeveloping contents based upon your needs.
̶▲Promotion of child-rearing without physical punishment▲

Ministry of Justice【Correctional Facilities】
Valuing the “right to education” that all people
have equally, we par ticipate in correctional
education programs, develop and implement
educational programs and job training
programs to prevent recidivism and reintegratei n m a t e s i n t o s o c i e t y, a s w e l l a s p r o v i d eoperational support.
̶■ Production of bespoke projects

A set of work related to the dissemination and enlightenment of “Healthy Parents and Children
21” in accordance with the Basic Law for Child and Maternal Health and Child Development

Drug abuse prevention awareness program "STOP the Drugs"【Children's Healthy Upbringing Facilities】
We aim to create a warm place where parents
and children can spend time together in peacea n d s e c u r i t y, w h i l e e n s u r i n g a h e a l t h yplayground for all children; promoting theirhealth and emotional development.

▲We visit educational institutions and events across the country to
promote various initiatives to prevent drug abuse.

■ Content Development▲

Production of online public relations programs on recidivism prevention (* Results-based
private sector contract system)

We are capable of developing a wide range ofcontent based on our accumulated experience,from planning a wide variet y of courses andtraining programs, to the production ofteaching materials and video production.

▲

Development of educational materials to motivate people to work in penal institutions

Other government and public oﬃces▲

Symposium for Promotion of Participation in Cultural Programs and Cultural Experiences
for Children (Agency for Cultural Aﬀairs)▲

Japanese Food Culture Promotion Project (Ministry of Agriculture, Forestry and Fisheries)▲

EXPO education program for high school students▲

Koto-ku Environmental Certiﬁcation Test (Koto-ku)

Shogakukan-Shueisha Productions Co., Ltd.

Shogakukan-Shueisha Productions Co., Ltd.

▲We have a wealth of experiencein producing posters, leaﬂets, and videos.

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Business Devleopment Division ｜ Business Planning Oﬃce

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Business Development Division
HOME | Our Company 〉 Business Info 〉 Business Development Division 〉 Business Planning Oﬃce

Business Planning Oﬃce
Planning and promotion of new phase business
Shogakukanʼs Tankyugakushu®
（Playful learning）➡Joint development with Compass inc.

Business Support for group companies➡Co-creation activities with 8-Lynx Inc.

・・・Many other projects in progress・・・

Planning and promotion of
new phase business

Pokémon Global Academy（private after school)➡Transferred to Childcare Division
in FY2024

The mission of the New Business Development Oﬃce is to create new businesses thatare not bound by existing businesses byactively promoting cooperation with internaland external group companies.

ⒸNintendo･Creatures･GAME FREAK･TV Tokyo･ShoPro･JR KikakuⒸPokémonIn addition to accessing each department
within the company, the oﬃce serves as a hub
between Shogakukan and other groupcompanies, maximizing business synergies byidentifying and combining resources held by
each company. We also proactively approachstartups and business creation divisions ofmajor companies.
In order to build new business models whilepursuing the beneﬁts and uniqueness that ourclients value, we take on the entire processfrom product realization to business launchand create initial and long-term success.

Adult lectures（painting classes）

̶■ Adult lectures（painting classes）
Shogakukan Academy Kaiga Club
Shogakukan Academy S. ATELIER

We operate "Shogakukan Academy KaigaClub” , a painting class mainly for seniors,
where students can learn to paint, and"Shogakukan Academy S. Atelier” , a course
for people who want to become professionals
or continue painting.

Shogakukan-Shueisha Productions Co., Ltd.

Shogakukan-Shueisha Productions Co., Ltd.

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Business Development Division ｜ Education Content Development Oﬃce

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Business Development Division
HOME | Our Company 〉 Business Info 〉 Business Development Division 〉 Education Content Development Oﬃce

Education Content Development Oﬃce
Education Content Development Oﬃce

We develop unique educational contents
mainly for infants and elementar y school
students.

ⒸFujiko F, Shogakukan

For example, with the "Detective Conan Zemi"
fo r e l e m e n t a r y s ch o o l s t u d e n t s , we a reresponsible for developing a correspondence
education course that delivers workbooks tohomes and a "Nazotoki" course, which is a
Digital Educational Content. We also produce
the "Shogakukan Thinking Skills Test”, which
incor p orates " T hinking Mas ter To ols” todeepen and organize thinking and "Multiple
Subject Questions", which consist of multiple
subjects and assignments which are corrected after completion.

ⒸKoyoharu Gotoge, Natsuki Hokami/
SHUEISHA

Books Planned and produced by the Education Content
Development Oﬃce

Shogakukan Thinking Skills Test and Advice Sheet

I n a d d i t i o n , we a re a l s o d eve l o p i n g n ew
content through book production using ourcontent production know-how, alliances withother companies, advisor y ser vices, andcommitioned public projects, creating
oppor tunities for "learning for the future"and "having fun while learning".
Our goal is to create content that allows
people with diﬀerent needs and targets toexperience the education and entertainmentthat only ShoPro can provide.

Thinking Master Tools

Shogakukan-Shueisha Productions Co., Ltd.

Shogakukan-Shueisha Productions Co., Ltd.

©Gosho Aoyama/
Shogakukan,
Yomiuri Television,
TMS ����

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Business Info ｜ Marketing DivisionMarketing Division
HOME | Our Company 〉 Business Info 〉 Marketing DivisionMarketing Division
Picture book sales promotion at events for young children■ Business Planning Support Section

Supporting new company-wide projects froma marketing perspective, participating in Web
3.0 and new internal and external projects,
and providing support to each business unit.
̶■ Publicity Section 1

We provide support for advertising activities
centered on the B-to - C business for eachservice of the Media Business Division, andcentralize information within ShoPro as awhole. Our goal is to improve the corporate
image and contribute to the sales of eachbusiness division by linking a wide range ofservices.
̶■ Publicity Oﬃce Section 2
Shogakukan's correspondence
courses Detective Conan Zemi

Shogakukan's infant classroom
Dora Kids

Shogakukan-Shueisha Productions Co., Ltd.

Shogakukan-Shueisha Productions Co., Ltd.

This section provides support for advertising
activities in the education business, fromstrategic planning to improvement proposals,
according to the objectives of the business
units. We always set KPI (Key Performance
Indicators) and work on ver i ﬁcat ion andimprovement with an awareness of the PDCA
cycle (planning, doing, checking and acting).

Dora Kids Online

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