Staying Competitive
Through Digitalization
May 18, 2017
Toshiyuki Shiga
Vice Chairman
Nissan Motor Co., Ltd.
Chairman and CEO
Innovation Network Corporation of Japan1

What will 4th Industrial Revolution bring us?
1stSteam power

2nd

Mass production& Electricity

4th

3rd

Computer &Automation

IoT, Big data, AI
24H

Enrich people’s life

Accelerate environmental issues & disparate society(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

？
2Japan’s lower Labor Productivity*Labor productivity＝Added value/Labor input

Labor productivity(MJPY/person)

18161412108642022nd35 countries(All OECD)
22nd・・・・

Comparison of Productivity among OECD countries, Japan Productivity Center, 2016
(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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Labor productivity (Industrial section)
Agriculture‹Service sector

Manufacturing

‹

Labor
productivity(MJPY/person)

10
502.5

5.3

11

System of National Accounts, Cabinet Office, 2006
(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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Labor productivity (Company Size in same sector)
Big Co.

SMEs›(MJPY/person)
1510▲60%

50125Investigation report , The Small and Medium Enterprise Agency, 2015(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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Labor productivity (Department in company)
Blue‐collarworker

White‐collarworker›HighLow(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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Salary

Labor productivity (Age groups in office)ClassWorkload(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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4th Industrial Revolution brings us Productivity Revolution

Social Issues
SMEs
ServicesectorAgricultureAI
Industry

Robot

4th Industrial
Revolution
IoT, Big data, AI
ICTDigital marketing

Telecommuting

Working style（Time, place）(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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Agriculture × AI
AI predicts Cow’s Heat/Disease

Hokkaido(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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SMEs × AI
Robotics make up for Labor Shortagein SMEs

https://www.yaskawa.co.jp/product/robotics(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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Small shop × AI

(Service sector)

AI analyzes Sales slump cause &improves sales(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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Nursing-care Service × AI
AI creates an elder care programs
InvestmentManagement Care Design Institute Inc.
supportInvestment
Business
supportCare service
providerCreate New model
Otherenterprise(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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Ｍａｊｏｒ issues of venture eco system in Japan① Low investment for start-up
companies② Luck of Entrepreneurship③ Inactive collaboration b/w
Univ. /Start-up & Big Co.
(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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① Low Investment for start-up companies
Total amount

Total number(BJPY)(Items)130

Venture white paper 2016, Venture Enterprise Center(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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② Luck of Entrepreneurship
CorporationStartGoalTEA (%)

Total Early-Stage
Entrepreneurial Activity(TEA)

4.8
22 y/o60 y/o4.7

11.9

Global Entrepreneurship Monitor, METI, 2015

(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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③ Inactive collaboration b/w Univ. & Big Co.
Exchange rate
1$=80JPY(2012) 100JPY(2013)1€=100JPY(2012) 130JPY(2013)(B JPY)350(%)
5300

3.75

250

3.83

4200

3150

2100501.140.73 0.66

1.120102013 20142012 20132012 2013

Digest of Japanese Science and Technology Indicators 2016, NISTEP(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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③ Inactive collaboration b/w Start-up & Big Co.

Univ.
Basic study０σStart-up
Companiesσ1

Start-up
EcosystemBigCompanies

11010100(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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Thank you for getting connected(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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(C) Copyright NISSAN MOTOR CO., LTD. 2017 All rights reserved.

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