Activities of Japanese Companies

Target Domains
DomainCase studies publishedon JSPIN

Overview•

Providing sports-related events and services to help people
develop regular exercising habits to improve their health•

VENEX CO., LTD.

•

Through exercise and sports services, not just providing
children with physical activity but also teaching themeducational aspects such as manners and group behavior•••

Mizuno Corporation
Kawasaki Frontale Co., Ltd.
Renaissance Incorporated

DisasterManagement•

Through sports activities, providing opportunities to acquiredisaster management skills and knowledge to prevent
damage••Renaissance Incorporated
sinc inc.

International
Cooperation•

Connecting local companies and organizations with Japanesecompanies seeking to expand locally, resulting in fosteringfriendship between not only companies but governments•

J.LEAGUE•

Providing diverse value through DX, ranging from creating
new ways to enjoy sports to improving the competitive levelof athletes••

AMATELUS Corporation
meleap Corporation•

Contributing to the development of teams and clubs bysupporting their organizational management from a varietyof perspectives••

J.LEAGUE
Kawasaki Frontale Co., Ltd

Health

EducationDX

League/Club
Organizational
Management0Activities of Japanese Companies

VENEX CO., LTD.

DomainHealthEurope (Germany,
Presence Switzerland)
Asia (China, Taiwan)

https://www.venex-j.co.jp/
Established

2005

Business Details

Development, manufacturing, and marketing of Recovery Wear / Recovery-related research, campaigning activities, service andproduct development, etc.

Overseas Offices/Local
Subsidiaries

Germany: Genki Vital Deutschland GmbH (https://genki-vital.de)
Switzerland: Genki Vital Schweiz GmbH (https://genki-vital.ch/)
China: 威耐可适商贸（北京）有限公司 (http://www.venex.com.cn/)
Taiwan: Chicony Electronics Co., Ltd. (https://www.venex-j.com.tw/)

Initiatives for Overseas Expansion
Venex has developed "Recovery Wear (recovery from exhaustion)" exclusively
for improved relaxation and sleep. From 2015, the company began the sale of
Recovery Wear in Europe (Germany and Switzerland) and Asia (China andTaiwan) with modifications as per local needs. Since then, it is highly
appreciated by local buyers for its high level of functionality and uniqueness.
The company has established local subsidiaries in Germany and China,
expanding its business through distributors which it has co-invested with a local
partner company. Going forward, it aims to expand its business mainly inGerman-speaking countries (Germany, Switzerland, and Austria) based on its
past achievements.

Capital10,000,000 JPY

Strong Points of Products and Services
Venex Recovery Wear uses its patented fiber with minerals kneaded into it. This
fiber has the function of stimulating the parasympathetic nervous system, whichworks in a relaxed state, hence, relaxing the muscles and improving blood flow.
The European market is not only highly conscious about fashion but is also
different from Japan in terms of climate and body shape. Therefore, Venex's
wear is also customized to local specifications and is manufactured locally (onlyspecial fibers kneaded with minerals are exported from Japan, while the productis manufactured locally using those fibers). In addition, by employing local
designers for product planning, the company is developing products that meetthe design needs of the local people.

The company's expansion in Europe began in 2013 when it won the "Gold
Winner'" a prestigious award for its exhibition (in the Asian Product category) at
ISPO Munich, the world's leading trade fair for sporting goods. Since then, thecompany began receiving inquiries for sales contracts locally and concluded
some contracts after a series of business negotiations.
In 2014, the company established a wholly owned local subsidiary in Munich,Germany, and began full-scale business expansion. At present, it has transferred
the business to a local company and is working together as partners.

1

Activities of Japanese Companies

Mizuno Corporation

DomainEducation

Presence Vietnam

https://corp.mizuno.com/en
Established

1906

Business Details

Providing "Mizuno Hexathlon," an exercise program that combines play-based exercise menus with an athletic ability
measurement test

Overseas Offices/Local
Subsidiaries

Capital26,137,417,000 JPY

Vietnam: MIZUNO VIETNAM COMPANY LTD.

Initiatives for Overseas Expansion
By introducing the "Mizuno Hexathalon" to public education in Vietnam wherechildhood obesity and the encouragement to do exercise and sports are social
issues, Mizuno has provided many elementary school students with the "joy of
exercise and physical activity".
In 2015, Mizuno began its activities and, in 2017, signed a memorandum ofcooperation with The Vietnam Institute of Educational Sciences. It conducted
workshops to demonstrate activities and to teach how to do for approximately
500 educational administrators and elementary school teachers in cities of
Hanoi, Haiphong, Danang, Ho Chi Minh, and Can Tho.
In 2018, the company signed a memorandum of cooperation with the Ministryof Education and Training of Vietnam and conducted physical education classes
using Mizuno Hexathlon in about 200 elementary schools in 63 cities.
Subsequently, with the cooperation of the Japanese government including the
Ministry of Education, Culture, Sports, Science and Technology (MEXT) andoverseas diplomatic missions, as well as the Ministry of Education and Trainingof Vietnam, Mizuno Hexathlon was adopted and incorporated into the local
curriculum guidelines.

Strong Points of Products and Services
Mizuno Hexathlon is an exercise program that allows children who have neverexperienced sports and are not good at sports to naturally learn basic
movements such as running, jumping, and throwing in a fun and playful way. It
can significantly contribute to improving elementary school students' basic
athletic skills, as it has many excellent points in terms of competitive content
and instructional methods.
In Mizuno Hexathlon, first, athletic ability measurement is conducted to confirm
the level of athletic ability and movements that children can do well or poorly.
Then, a step-by-step play-based exercise menu is practiced as children can
progress from learning basic movements to various sports movements. This
process is repeated to check the growth from the previous session through theathletic ability measurement again.

2

Activities of Japanese Companies

Kawasaki Frontale Co., Ltd.

DomainEducation

Presence Vietnam

https://www.frontale.co.jp/
Established

1996

Business Details

Football school business

Overseas Offices/Local
Subsidiaries

Vietnam: BECAMEX TOKYU CO.,LTD. (https://www.becamex-tokyu.com/ja/)

Initiatives for Overseas Expansion
Kawasaki Frontale, Japanese professional football club, has partnered with
BECAMEX TOKYU CO., LTD., a subsidiary of the TOKYU CORPORATION, todevelop a football school business in Vietnam. BECAMEX TOKYU is in charge ofthe operations of the school, while Kawasaki Frontale provides administrative
support.
Initially, the J-League, Japan’s professional football league, was not well known
in Vietnam, so Kawasaki Frontale created a Facebook account in July 2021,
mainly targeting Vietnamese households. It shows the Frontale’s "strong
points“ through its track record in J-League and promotes the "sociality" of the
sports movement.

Capital349,375,000 JPY

Strong Points of Products and Services
Kawasaki Frontale strives to provide unique value to local communities byorganizing tournaments among football schools.
At present, the schools in Vietnam focus on providing children with
opportunities for exercise, as many of them are not getting enough of it.
Furthermore, it has a vision of producing professional athletes from its school in
the future. The club plans to apply its expertise in the health business in Japan
to Vietnam as well.
In partnership with the TOKYU CORPORATION, Kawasaki Frontale is also
working to enhance the value of the city of Binh Duong through football.

Events and tournaments organized by Kawasaki Frontale in Vietnam are also
attended by Vietnamese ambassadors, providing a networking opportunity forJapanese companies. Additionally, the club is planning to increase the numberof sponsors from local companies to further promote exchanges between
Japanese and local companies.

3Activities of Japanese Companies

RENAISSANCE INCORPORATED

DomainEducation

DM*

Presence Vietnam

https://www.s-renaissance.co.jp/en/
Established

1982

Business Details

Swimming school business

Overseas Offices/Local
Subsidiaries

Vietnam: RENAISSANCE VIETNAM,INC.(https://rns.com.vn/)

Initiatives for Overseas Expansion
RENAISSANCE considers the Asian market as a strategic market where highgrowth rates are expected in the future, in line with this, it has conductedsurveys and research with the aim of developing business in Vietnam. After
strengthening ties with the local communities through government-sponsoredpublic-private missions and local events, the company established"RENAISSANCE VIETNAM, INC.," a subsidiary that directly managed fitness clubs
and swimming schools in Vietnam, in June 2014.
As part of the overseas expansion, it had discussions with a major Vietnamese
fitness chains, the Department of Culture and Sports in Vietnam, andVietnamese swimming associations on the occasions of JETRO-sponsoredexhibition on health and longevity and public-private missions. As a result, thecompany recognized that lack of water-related education for children during
their mandatory education period, especially in terms of practical training, wasinsufficient in Vietnam, resulting in many water-related accidents. Furthermore,
there was a specific need for educational benefits such as good manners.

Capital2,210,380,000 JPY

Strong Points of Products and Services
RENAISSANCE has developed swimming schools throughout Japan and isrenowned for its swimming training methods. It is characterized as its unique
Japanese know-how which includes educational perspectives such as intellectual
education, moral education, physical education, teamwork, and good manners.

RENAISSANCE’s swimming training in Vietnam has been highly effective, with aguarantee that students will be able to swim 25 meters despite they haven’t
practically trained in mandatory education. In addition, its training methods
have been localized, such as teaching "breaststroke“ first and raising the level oftraining step by step. This is helpful to prevent water accidents and reduce fearof water.
The water quality of local swimming pools in Vietnam had been often poor,
however, the interior of RENAISSANCE's facilities was designed in-house andconstructed by a Japanese company, helping it to gain a reputation of being theswimming school with the "cleanest water in Vietnam."

RENAISSANCE initially entered the Vietnamese market as a joint venture andgradually taught the partner the Japanese-style training model. As getting
involved in partner’s swimming schools in the form of consulting work, it
gradually began to understand the needs of the swimming business and takethe initiative on a full-scale basis.
After cooperating with the Vietnam Aquatic Sports Association to strengthen
the Vietnamese national team in Japan (Vietnamese team won a gold medal at
the SEA Games), the company got approval to expand as a wholly owned
company in Vietnam. This approval was given as a token to recognize its
business achievements and cooperation in various fields established during thejoint venture period.
*DM: Disaster Management

4Activities of Japanese Companies

SINC inc.

DomainDM*

Presence Future development
plans

https://bouspo.jp/
Established

2014

Business Details

・Planning and consulting services related to sports
・Developing programs related to "disaster management sports," where people learn about disaster management throughsportsOverseas Offices/Local
Subsidiaries--

Initiatives for Overseas Expansion
SINC manages events and programs to deal with the disaster through sports.
The company aims to expand its business to overseas from Japan where is adisaster-prone and an advanced disaster management country.
In particular, the company will collaborate with Japanese ministries, companies,
international supporting organizations and sports-related organizations basedin Japan, as well as foreign governments, educational organizations,companies, sports organizations and teams to identify the potential of sports
against global disasters caused by mainly climate change.

*DM: Disaster Management

CapitalStrong Points of Products and Services"Disaster Management Sports“ as known as “Bousai Sports” in Japan is a fun
way to learn disaster management by incorporating the elements of sports.
Based on the concept of "having fun, competing, and learning throughphysical experience," it makes the best use of the characteristics of sports,such as simulating disaster scenarios as sports competitions.
As specific activities, the company is developing a disaster management
training program based on three contents: Bou League, Bousai Training, andBousai Walk. The "Bou League" is a competition program to learn disastermanagement skills through physical fitness such as "How to rescue during aflood" and "How to carry a casualty." "Bousai Training" is a program thatprovides disaster management and physical training in everyday life in a funway, whereas "Bousai Walk" is a program to learn about disaster managementin the local communities while walking. Furthermore, the company supports
facility and park management and educational content development from theprospective of disaster prevention.

5

Activities of Japanese Companies

J.LEAGUE

DomainLeague
/Club
MGT*

IC*

Presence Thailand, Vietnam,

Indonesia

https://www.jleague.co/
Established

1993

Business Details

Providing supports for league and club management and support for overseas expansion of clubs and sponsor companies

Overseas Offices/Local
Subsidiaries‐

Initiatives for Overseas Expansion

Capital-Strong Points of Products and Services

The J-League, Japan professional football league, has established connections,mainly in South-East Asia, through collaborations with overseas leagues. These
league-based collaborations have also created business matching opportunities
for Japanese or local clubs and sponsors.

The J-League has strengths in club and league management, player
development, customer retention methods and school management, and also
has shared its expertise in these areas to support the organizational
management of local clubs and leagues.

Since 2011, the J-League has conducted interviews in Thailand, Indonesia,
Vietnam, Cambodia, and other ASEAN countries to identify local needs. Startingwith a partnership agreement with the Thai Premier League in 2012, throughinterleague partnerships, the J-League has been working to deepen its relations
with leagues in Vietnam, Myanmar, Cambodia, Indonesia, Malaysia, Singapore,and other countries.

In addition, the J-League can make a significant contribution to building ties
between Japan and the local communities by serving as a hub. Connecting
Japanese clubs, sponsors and local governments in Japan with local leagues,
clubs and companies in foreign countries enable them to develop friendly
relationships that cannot be developed through other normal businessnegotiations.

The J-League has also started playing a business matchmaking role, such as
connecting clubs from different leagues interested in specific themes. For
example, when the J-League collaborated with the Thai League in 2012, it
invited some J-League clubs to visit Thailand to meet with Thai League clubs.
Furthermore, it also invited clubs from other Southeast Asian leagues to Japanand set up field-trips for learning.

MGT: Management
IC: International Cooperation

6

Activities of Japanese Companies

AMATELUS INC.

DomainDX

Presence USA and othercountries

https://swipevideo.jp/en/
Established

2017

Business Details

Providing and operating "SwipeVideo," which enables free viewpoint and multi-angle video to be streamed on the web

Overseas Offices/Local
Subsidiaries-

Initiatives for Overseas Expansion

Capital532,622,112JPY

Strong Points of Products and Services

AMATELUS INC has been promoting overseas expansion in collaboration with
JETRO since it participated in the "Consumer Electronics Show (CES)," one of
the world's largest consumer electronics technology fairs (exhibitions), held
online in January 2021.

"SwipeVideo" has been recognized globally for its ability to provide uniqueand new video experiences through proprietary technology. The
characteristics of the video product also make it relatively easy to crossborders, making it a good match for overseas expansion.

Since its establishment, the company has been looking to expand overseas.
With the support of JETRO, it could exhibit at the CES in 2021. Although CES
2021 was held online due to the novel coronavirus, the company was able toachieve significant results, receiving many business-related inquiries andcreating business dealings. Specifically, as uploading a video on the web andproviding the URL before business meetings, clients could watch the video in
their browsers in advance. It is very useful to communicate the quality of the
product properly. In February 2022, the company won Innovative Event
Challenge at "Viva Technology”, the largest tech conference in Europe. It has
also gained contracts with European companies.

"SwipeVideo" has already been implemented in the technology education
sector, such as at Tufts University and Carnegie Mellon University in the USA.
In the "sports x entertainment" sector, many club teams, sports gyms, andpersonal trainers have identified a need to use it for online lessons.

In addition to the inquiries at CES, the company has been actively
participating overseas acceleration programs of JETRO. Going forward, it aims
to increase the number of IP holders, broadcasting rights holders, and otherpartner companies in each country and develop its business at a broader
range in different regions without narrowing down the countries.

7

Activities of Japanese Companies

meleap inc.

DomainPresence 37 countries in the
world

DX

https://meleap.com/meleap/public/index.php/en
2014

Business Details

Developing, providing, and operating "HADO," a techno-sports service using AR

Overseas Offices/Local
Subsidiaries

America: meleap USA, inc.

Initiatives for Overseas Expansion
meleap operates in 37 countries with its business model of selling licenses
through distributorship agreements with local partners, based on the fact that
IT services are subject to fewer restrictions when exporting. Its overseas sales
account for approximately 60% of total sales.
The company initially expanded in China. It operated in cooperation withdomestic companies that had sales channels in China. As a result, China
became the biggest market abroad. The local partner companies haveinvested tens of millions in HADO and are actively promoting the business bybuilding shops, organizing events, etc. In some cases, the business proceeds
at a faster pace than in Japan, and the knowledge and achievements areproduced in China before being imported back to Japan.

CapitalDX

Established655,400,000 JPY

Strong Points of Products and Services
HADO is a new techno-sport with a high level of realism achieved throughwearable technologies such as spatial recognition technology, head-mounted
displays, and motion sensors.
HADO is easy to introduce in any country as it has no language barriers. In
addition, the main focus is on the sale of location-based software packages,
which means that hardware equipment is less restrictive. Therefore, global
business development has been anticipated from the start of the business.

Since then, it has expanded its business to many countries. The main successfactor has been the focus on SNS advertising operations and the search for
local partners. Its strategy is to create attractive, high-quality promotional
videos and gain a lead in SNS advertising. The company was able to connect
with more companies than it could have done via operating local subsidiaries
or exhibiting at trade shows, and even concluded contracts through online
business meetings.

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