Boosting Emergency Disaster Responses with WAVE PTX
Push-to-Talk Service and TLK 100
Daimaru Fukuoka Tenjin (commonly called "Hakata Daimaru") is a
department store located in Tenjin Chuo-ku, one of the busiest districtin downtown Hakata Fukuoka. It is a well-loved store name with local
residents since its opening in 1975, and similarly with customers when
it recently expanded overseas.
In its long history of operations, Hakata Daimaru has experienced many
natural disasters, including typhoons, which struck at unpredictabletimes, causing huge losses in property and lives.

CASE STUDY | HAKATA DAIMARU DEPARTMENT

In the 1990s, when cellular phones were not commonly used, Hakata
Daimaru struggled to ensure customer safety in their stores whenevera natural disaster struck. In 2005, Hakata Daimaru experienced thedevastating Fukuoka Prefecture Western Offshore Earthquake reaching
6.6 magnitude on the Richter scale, and other large-scale natural
disasters over the subsequent two years.
The store recognized that having reliable and continuous communication
was one of its most important requirement for its disaster recovery andemergency response capability.

EQUIPPING EMPLOYEES WITH NATIONWIDE BROADBAND COVERAGE,DEVICES WITH CRISP AUDIO AND USER-FRIENDLY INTERFACESDAIMARU FUKUOKA TENJIN HOLDS ITSELF TO HIGH
STANDARDS IN ENSURING CUSTOMERS’ SAFETY IS
PRIORITIZED IN AN EMERGENCY SITUATIONAt first, Hakata Daimaru adopted a basic radio solution. But the audio
quality was poor, and made the situation even more stressful tomanage. After searching for a suitable solution for many years, theyfinally found Motorola Solutions’ WAVE PTX broadband push-to-talkradio TLK 100 at a local exhibition in the summer of 2019. The store
thoroughly tested the radio for 10 days and decided to introduce it on afull-scale operation in September 2019.

Many elderly customers patronize the Hakata Daimaru, and every effort
is made to ensure their safety on the premises. Besides the disaster
control team, the building maintenance contractor and security guards
at the luxury brand boutiques located inside the buildings are also using
the TLK 100 radios. Its wide-area deployment cover "HAMACROSS411",
which is an affiliated commercial complex located in Nagasaki, locatedover 100 kilometers away from Hakata Daimaru.

The TLK 100 radio provides clear audio quality without interruption orinterference throughout the main atrium (an eight-storey tall building)and its east annex (a six-storey tall building), spanning a total floorarea of 54,000 m2, which is almost the equivalent of the Tokyo Dome.

Koji Kuwaba explained, "As the principal base, Hakata Daimaru isrequired to implement disaster control capabilities across the entire
footprint of its operations.”"The extensive coverage provided by thebroadband network and TLK 100 ensure it has a disaster control
measure that it can count on.

STAYING CONNECTED WITH CRISP & CLEAR AUDIO, ACCOUNTING FOR EVERYEMPLOYEE WITH WIRELESS CONNECTIVITY AND LOCATION INFORMATIONThe TLK 100 radio wowed me with its uninterrupted and clear audio," said Koji Kuwaba, head of security.
When they were using their previous simple radio, there were some dead spots within the buildings,
hindering communication between radio users.

KOJI KUBAWA
Head of Security

He continued, "This new radio offers easy push-to-talk operation and its audio quality is really impressive.
Professional radio users, such as retirees from the fire and police departments responsible for disaster rescue
and crime prevention, were also impressed by the TLK 100’s superior features, giving positive ratings for its“light weight, easy operation, and audio clarity."
When asked about its simple design that comes without a display screen, he said it was not an issue.
The TLK 100 radio improved the focus on voice communications without the distraction of the screen.

CASE STUDY | HAKATA DAIMARU DEPARTMENT

READY FOR EVERY SCENARIO, AT ANY TIME AND FROM ANYWHERE

WAVE PTX WIRELESS SERVICECOMBINED WITH TLK 100 RADIO

EASY TO USE
AND MANAGETHE BENEFITS OF WAVE APP WITH A RUGGED
RADIO ON A NATIONWIDE NETWORK.

BUILT FORTHE JOBUp and running in less than 24 hours, and with LTE network, connections
are made faster and more reliably.

NATIONWIDE
PUSH-TO-TALK

EFFECTIVE DISASTER RESPONSE CAPABILITYRELIABLE RADIO COVERAGE AT THE PUSH OF A PTT BUTTON
Daimaru Fukuoka Tenjin is dedicated to provide an exemplary
store experience to their customers. Their customer-first attitudehas been highly praised by its group of companies. During a store
visit, the executives of an affiliated company heard about theirsuccessful efforts to ensure high standards in their security anddisaster responses. They learned about the benefits of TLK 100s
and became interested to deploy the same communication system.
Motorola Solutions’ radios have earned the trust of emergency
response and disaster control professionals over many decades.
More than ever before, businesses in Japan today face thechallenges of frequent natural disasters.
Motorola Solutions’ offering will support Daimaru Fukuoka Tenjin’s
continuous efforts to improve the effectiveness of its emergency
response and reliability of communications in the event of adisaster.

The Daimaru group operates a total of 20 stores inJapan - 11 are their own stores and 9 are affiliates.
Thanks to the reliable WAVE PTX nationwide
network coverage and TLK 100 broadband radios,
Daimaru is able to bridge multiple stores acrossthe entire country without the need to setup or
maintain a complicated infrastructure.
The instant connection and communication
capability remains a fundamental aspect of theDaimaru group’s effective disaster preparednessand measures.

Although the TLK 100 radio has the industry’s best battery life, Hakata Daimaru’s expectation to stay on top of its customer safety is relentless.
Koji Kuwaba commented, "Currently, the radio battery lasts 18 hours which is really useful for long work shifts. In an emergency, a much longer
battery life would provide us with longer operating hours, and greater confidence in coordinating communications key to ensuring the safety of
our customers and employees.""The WAVE PTX radio can be used to interoperate with any compatible two-way radio systems and smartphones. Even after introducing TLK 100,
we continue to charge up our fleet of Motorola’s basic radios as a backup, so they are ready for immediate use in case of an emergency," he said.

Motorola Solutions Japan Limited Tamachi First Building,4-6-8, Shibaura, Minato-ku,Tokyo, Japan 108-0023. Tel : +81-3-6722-2480. Https://www.motorolasolutions.com/ja_jp.html※ MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are
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