1Promoting life insurers’ role to support
Sustainable Development Goals (SDGs)

The paradigm shift towards 2030
- SDGs and Innovations
ASEAN Insurance Congress
1-2 October 2019, Bali

Mack Okubo (大久保亮)

General Manager, International Affairs
Nippon Life Insurance Company
Sherpa, APFF Insurance and Pension Group
Project Director, Music for SDGs Project2CONTENTThe paradigm shift towards 2030 Music for SDGs Project
Mack Okubo
Seika Itoh
◼ Changing business paradigm(project director)

Life Insurers and SustainableDevelopment Goals (SDGs)◼ Supporting Children’sEducation◼ Building Disaster Resilience◼ Technology and Innovation◼ Promoting Empowerment ofWomen◼ Protecting Environment(musical actress/singer)

Women Orchestra

Policy Recommendations◼ Promoting long-term oriented
regulation/accountingShiori Abe (violin)

Mika Watanabe (piano)

Music for SDGs Project with Social-Japan & ACTION NOW
What we do:Under the slogan of No one will be left behind!
aiming to provide opportunities for general public
to deepen understanding of SDGs in an easier andenjoyable way through music events integrating
entertainment and education

The Secretariat
established withPartner withIt aims to support G20 2019 Japan, TICAD, Tokyo Olympics & Paralympics 2020, and Osaka Expo 20253

Music for SDGs Project
Efma Insurance Summit, Vienna, June 13-14, 2019
The paradigm shift towards 2030 – Life/healthcare business and SDGs

Efma is a global non-profit organisation, established in 1971 by banks and insurers, which provides quality
insights to help banks and insurers make decisions to foster innovation and drive their transformation. Over3,300 brands in 130 countries are Efma members. Headquarters in Paris. See www.efma.com

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The paradigm shift towards 2030

Changing business paradigm◼ “Paradigm shift” from protection to prevention and value added services contributing
to extend customers’ healthy life span

Conventional
Insurance
Protection

Extensionof Insurance
Function◼ Early detection and prevention◼ Health Promotion Program◼ Improved underwriting◼ More diversified benefits（Source: Back to the Future IIUniversal Pictures)

New Value
Added Beyond
Insurance◼ Value added
servicesthru- products,- marketing- operations

Life Insurers and Sustainable Development Goals (SDGs)

6◼ Adopted at the United Nations Sustainable Development Summit in September 2015, the 2030
Agenda for Sustainable Development commits to the achievement of 17 goals and 169 targets by
2030 for a sustainable, equitable, and inclusive society with no one left behind.
◼ All U.N. member countries are asked to work together through public (government) andprivate (corporations and citizens) partnerships.
◼ It is a common global language for sustainable society characterized by the universality, which allnations including both developing countries and developed countries must take actions, withno one left behind as a keyword to ensure inclusive.
◼ To define priorities, Nippon Life evaluated 17 SDGs goals and selected 10 goals from 17 goals .

17 Goals

Nippon Life’s 10 Priorities2019 Progress Report to APEC Finance Ministers

I.

II.

Access to Finance◼

Financial Inclusion◼

Financial Infrastructure Development

Financial Market Development◼

Asia Region Funds Passport◼

Financial Market infrastructure Technology（Photo source: APEC)

III. Financial Resilience and Sustainability◼

Disaster Risk Financing and Insurance◼

Microinsurance◼

Circular Economy Infrastructure◼

Health Financing◼

Expanding the Region’s Long-Term Investors’ Base

Sustainable and ESG InvestingRegulation and Accounting7

LIAJ’s initiatives on SDGs
◼ LIAJ established SDGs Promotion Project Team and ESG Investment Promotion
Working Group to promote member companies contributions on SDGs.
◼ LIAJ revised its Code of Conducts to incorporate SDGs and set 8 priorities (Nov16, 2018).

8 priorities to achieve sustainable development goals:◼ Establishing sustainable social security system◼ Promoting financial literary education◼ Promotion of consumer-oriented management,
including treatment of senior citizens◼ Taking measures to extend healthy life span
◼ Promotion of ESG Investments◼ Combating money laundering, terrorist financing, and antisocial sources◼ Promotion of empowerment of women◼ Protecting human rights

89Understanding SDGs
o The first step is to understandSDGs, so we are carrying out
various educational initiatives
such as the following:■ Internal educational material■Sustainability Report(Excerpted Version)■ SDGs card game hands-on
learning seminars■ SDGs lapel pins

• Seminar for executives(December 2017)• Prepared materials foremployees (May 2018)• Online training and various
information provided to people
in the Company• SDGs card game hands-on
learning seminars (since May2018)• Distribute SDGs lapel pins

10Supporting Children’s Education◼ Nippon Life Group aims to contribute to the healthy development of children and teenagers,including providing a wide range of education on insurance, finance, sports and cultures, andcontributes to the sustainable development through ESG investments.
● Insurance Education● Sports Clinic

Visiting lessons for juniorand senior high schools

Baseball clinic (Sendai Branch)● ESG Investment and Financing

Investment in social bondissued by the InternationalFinance Corporation

Investment in Social bondby JICA (photo：Kenshiro
Imamura/JICA)

Table tennis clinic (YamaguchiBranch)● Nissay Masterpiece Theater

Nissay Masterpiece Series Opera“La Boheme” (photo: ChikashiSaegusa)

Nissay Theater (Tokyo)Music for SDGs Project

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Seika Itoh (musical actress and singer)◼ At the age of 3, she debuted musical theatre inJapan. Since then she has built her musicaltheatre career. She has been introducing
Japanese culture to NY, and south-eastern Asian
countries as a TV reporter.
◼ Signature credits:
MUSICAL THEATRE
 Angels in the Dark
 All That Jazz Miracle on the 34th street
 South Pacific Miss Saigon
REPORTER FM Yokohama
 We Love Shonan
 FCI News Watch!
 TV CM Nintendo Dsi
 Nintendo Wii “Karaoke”
 Tokyo Disney Sea
 Ikedamohando Muhi
Reporter/ Singer/ Eigo de Dance For Kids

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Building Disaster Resilience◼

The Asia-Pacific is the world’s most natural disaster-prone region on the globe. For decades, the region has
recorded the biggest number of natural disaster events. APEC Finance Ministers recognizes the need todevelop coordinated disaster risk management strategies and to improve their approach to Disaster RiskFinancing (DRF) as a means to build resilience in the region.

● Promoting Disaster Risk Financing
and Insurance (DSFI)● Some lessons learnt from the recent
Great Tohoku Earthquake◼ Developing sound financial and insurance
markets (i.e. Cat Insurance, Cat Bonds)◼ Special measures on insurance
contracts and claims procedures◼ Enhancing disaster risk evaluation
through use of data

◼ Safety confirmation of customers(2.93 million as of October 2011)◼ Raising public awareness on disaster risk

◼ Ensuring insurance payments andtreatment of missing people◼ Steering investment to upgrade disaster
resilient infrastructure◼ Responses to Disaster Orphans◼ Knowledge sharing to prompt actions
and public-private collaboration（Photo – Basel, Switzerland) （Photo – Urayasu, Japan)（Source: Oriental Life Insurance Seminar)13Technology and Innovation◼ Nippon Life Group is collaborating among its group companies and external partners to provide

overall life and healthcare solutions through technology and innovation in a holistic way.
● Efma Innovation Award - Gold Prize● Providing healthcare program to a wider range of people
Customers Experience category■”Taskall” - Fusion of Face-to-Face channeland Artificial Intelligence (AI)1

Diagnosis Rehabilitation
Treatment
Prognosis

Prevention and Pre-symptomatic state

Customers

People withpoor health

Healthy people

Borderline orMild patients

Nursing care
Terminal care

Patients who need full-fledged
Treatment or prognosis

2

Service Platform

Platform
Health promotion
supportSpecificprograms

Simple inspection
medical examination

Data
management

Cancertests

Supportexercises

Simplified
exams

Food
management

xxx

Prevention ofserious condition
Diabetesprevention

Dementia
prevention

Medical treatment support

Support for consultingdoctors or taking medicines

Support for preventing
relapse of illnessxxxxxx

3Data Base● Collaboration within Nippon Life Group■Nippon Life Hospital ■NLI Research Institute■Nissay Information■Nissay the Eden no Sono
Technology Co. Ltd. (Retirement homes in Naraand Matsudo)

Healthcare Service Customer DB● Teaming up with diversified external partners■Health promotion
consulting services■Diabetes prevention program■Pre-symptomatic business consortium■cancer prevention andearly detection

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Promoting Empowerment of Women◼

Nippon Life actively provide various forms of assistance for career vision development for women,
while supporting a balance between work and major life events, and contributes to the empowermentof women through ESG investments.

● Demographic challenge in Japan● Promotion of diversity and opportunity for women

6520-64
0-19
65-wt

140
120

40%
35%
30%

100

25%

80

20%
60
15%
40

10%

20

5%

00%
1950

1960

1970

1980

1990

2000

2010

2020

2030

2040

2050

65-

4.1

5.4

7.3

10.7

14.9

22.0

28.7

34.6

34.8

36.3

35.9

20-64

41.1

50.7

62.5

70.6

76.1

78.9

75.6

68.6

64.5

56.6

49.8

0-19

38.0

37.4

33.9

35.8

32.6

26.0

23.1

20.9

18.3

16.4

14.9

65-w t

4.9%

5.7%

7.1%

9.1%

12.1%

17.4%

22.5%

27.8%

29.6%

33.2%

35.7%

(Source: National Institute of Population and Social Security Research “Japan’s projected population”)● Development and the Provision ofProducts and Services

Coverage against thethree major diseases
with support forchildbirth andspecified fertility
treatments● ESG Investment and Financing
Investment in Women
Bonds by Banco delEstado de Chile toprovide financial services
for women and offerloans to womenenterpreneurs in Chile

Nationwide roll-out ofcorporate-sponsored day-care
centers with Nichii Gakkan

Music for SDGs Project15

Women Orchestra◼

All-female orchestra founded by Shiori Abe, a Japaneseviolinist and woman entrepreneur, on 11 December,
2015, which aims to deliver innovative, tailored andeasily-accessible performance covering both Japaneseand Western music under the concept of empowered
women and ensures carrier after marriage and childbirthfor participating artists.

◼

Signature credits:
CONCERTS US-Japan anniversary concert, Carnegie Hall,New York 2015
 Japan Expo, Bangkok 2018
 Asia International Collection, Tokyo 2018
 Women Orchestra World 2019 “KAGUYA”,
Suntory Hall, Tokyo 2019
MEDIA
 JACCS web CM
 NEWS930 (TV Kanazawa) Weekly Journal AERA
 Weekly Journal Hotel Restaurant BIG tomorrow

Shiori Abe (violin)

Mika Watanabe (piano)

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Protecting Environment◼ Nippon Life incorporates green practices into business activities, such as asset

management and also provides environmental education and planting forests
by volunteers.

● ESG Investment and Financing● Environmentally Considerate
Real Estate Investment
Nippon Life Marunouchi Garden Tower
FY 2016:
Received the DBJ Green Building
Certification “Five Stars”

Wind power projectFinancing

Investment in domestic
renewable energy fund

● Nissay “Forest Seminars”(Summer Break Kids Seminar at Nissay Life Plazas)

FY 2015:
Received the LEED-CS (for tenantbuildings) Certification “Gold”● Planting Forests for Future Generations(Tree-planting and afforestation activities)

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Regulatory issues and recommendations

1. Bank-centric regulations❑ Standards should reflect long-term nature of insurers❑ Insurers should be allowed to invest in assets withlong-term growth opportunities, such asinfrastructure investments（Photo – Beijing, China)

2. Short-term oriented economic regime❑ Economic regime should have a long-term vision❑ Insurers and investors should be encouraged tomake decisions to be good in the long-run rather
than looking good at a given moment（Photo – All Nippon Airways)

3. “One-size-fits-all” models❑ Standards should be principle-based and aim toachieve comparable outcome by taking into
account the diversity in different jurisdictions（Photo: New York, USA)

ASEAN Insurance Congress, 1-2 October 2019, Bali
Promoting life insurers’ roles to support Sustainable Development Goals (SDGs)

The paradigm shift towards 2030 – SDGs and Innovations
Music for SDGs Project
Ayumi Ueda and “100 Voices 1 Heart” Project
Wings to Fly “翼をください（Tsubasa wo Kudasai)”

Mack Okubo (project director)
Seika Itoh (musical actress/singer)
Women Orchestra
Shiori Abe (violin) & Mika Watanabe (piano)

You can watch this video at https://youtu.be/HyWuaDYkiwk

For more details, visit mackglobe.com or MusicForSDGs.com

or email Makoto Okubo (mackglobe@gmail.com
or MusicForSDGs@gmail.com )18