August 2012

No part of this publication may be circulated, quoted, or reproduced
for distribution outside the client organization without prior written approval from KSA

Contents

Objectives for Outbound Training to Korea -02

KSA's Strengths ----------------------------------

03

KSA’s Networks ----------------------------------

18

Information on Visits ---------------------------

21

Introduction to KSA -----------------------------

32

1

Objectives for Outbound Training to KOREA
1. To acquire deep knowledge through visit to plants of excellent
enterprises in quality control
Visit plants of Korean companies which gained recognition for excellence through government
awards and international reputation.
Listen to each company’s presentation of knowhow on quality improvement through six sigma,
production innovation and service management.

2. To realize optimal training effect compared to price and service quality
Obtain the best effect through visits at a reasonable price with highest-quality service.

3. To raise ancillary service levels, including transportation,accommodations, shopping, and tour
Move shortly to plants of large companies through Incheon and Busan international airports.
Access to best ancillary service in large cities near plants of large companies.

4. To enhance reliability through a public organization establishedfor quality and standardization
Devise optimal training plan through KSA’s network established for 50 years.

2

KSA's Strengths
1. Network of excellent companies through operation of national awards
Operates national Quality Control Convention & National Quality Teams Competition(Presidential awards).
Holds a broad network of excellent large companies based on the platform for quality
innovation of domestic companies.
Major customer companies

3

KSA's Strengths
Quality Awards
Korea National Quality Mangement Convention- Held 1st Quality Control competition in 1975

National Quality Teams Competition- Selects excellent Quality Teams who contributed- Korea’s largest scale event for Quality Control

to establishing Quality Control in businesses and- Provides government support and presidential awards

strengthening competitiveness in quality through- Award commendations to excellent quality enterprises,

quality team activities for proposing improvement

organizations, and individuals for quality improvement,- 50,000 Quality Teams, 560,000 team members participatedcost reduction, and productivity improvement- Main competition: 250 Quality Teams and 3,000 teammembers participated- Government-sponsored event (grants presidential awards)

4

KSA's Strengths
Quality Awards
KS Service Quality Index- Korea’s single index for assessment of service quality

Korea Service Grand Prix
- Selects and awards enterprises, organizations, institutions,- Assesses 70 business types and 291 firms andand individuals that built customer-centered service quality

organizations before announcing the results.

management system and achieved excellent performance- Service users evaluate satisfaction of service quality

in service quality innovation of overall management- Comprehensive index for measuring quality levels- Selects the final winner through document screening,of Korea’s overall service industry

on-site review, number of consumer complaints,
and assessment of social reputation

5

KSA's Strengths
2. Leader in quality and standardization
Operates over 300 programs, which is Korea’s largest-scale quality training,
and trains 25,000 man-days.
Proactively disseminates quality-related latest knowledge and knowhow.

Quality Mind

Quality Planning(QP)

Quality Control(QC)

Quality Assurance(QA)

Quality
Improvement (QI)

Reliability

R&D

WorkplaceInnovation

Production
Management

Supply Chain
Management, Cost

Purchase

Logistics

Lubrication

Autonomous
Maintenance

Focus
Improvement

PlannedMaintenance

Quality
Maintenance

Production Cost

SafetyMaintenanceManagement

Predictive
MaintenanceDiagnosis skill-up

Maintenanceskill-up

Six Sigma,
Management
Innovation

Mini Tab

Project
Management

Convergence

Monotzcuri

Creativity, TRIZ

ISO9000

ISO14000

ISO50001

ISO/TS16949

ISO26262

KOSHA,OHSAS,OHSMS 18000

ISO18001

ISO22000, HACCP

ISO31000

Climate Change

Strategy, Plan

HR, HRD

Accounting, Tax

Smart OA

R&D, Marketing

Sales, TradeCS

Leadership

Competency by
Level

Problem Solving

Communication

Sustainability
Management

KSA's Strengths
3. Operates dedicated teams by quality theme
Operates dedicated teams by major quality theme to maximize expertiseof domestic training and education.
For training with a blend of diverse theme, operates TFT by the unit of quality
innovation division to raise training effectiveness.
Chairman & CEO
Executive Director

Executive Director
Ethics & Audit Team

Quality
Management
Div.
·Quality
Management
AcademyHuman
Resources
Div.
·Management
Learning Center·Quality Innovation
Center·HR Competency
Development
Center·TPM & Productivity
Academy·Smart Learning
Center·TPM & Productivity
Innovation Center·CareerDevelopment
CenterKnowledge
Services
Div.
·Service
Management
Center·Knowledge
Services Center·CEO Academy·Sustainability
Management
CenterTraining Development& Support Team

Human Resources
Development Center

Standards
Promotion
Div.

KS
Certification
Div.

International
Certification
Div.

·Standards Policy
Research center·KS Certification
Promotion Team

·GlobalStandardization
Center·KS Certification
Audit Team

·International
Certification
Development
Team·Standardization
R&D Center·National Quality
Center·Korean Standards
Learning Team
·Standards
Information Team

·International
Certification
Audit Team

·International
Certification
Promotion TeamManagement
Planning &Strategy Div.
·Management
Planning Team
·Personnel &General Affairs
Team·Finance &Accounting Team
·Membership &PR Team·Information
Technology Team

13 Local Branch Offices
China Office7

KSA's Strengths
4. 13 regional headquarters nationwide to increase effectiveness of visits
Operates 13 regional headquarters and human resources development centersin major cities to facilitate contact with plants of large companies.
Strengthens effectiveness of ancillary process such as accommodations, shopping,
and tour during visit to local plants.

Seoul 24★

3 1 145

1.

Suwon (Largest city
in southern Gyeonggi Province)

8.

Jeonju (Largest city
in N. Jeolla Province)

2.

Uijeongbu (Largest city
in northern Gyeonggi Province)

9.

Gwangju (Largest cityin S. Jeolla Province, One of Korea’s
six metropolitan cities)

3.

Incheon (One of Korea’s six
metropolitan cities)

10.

4.

Chuncheon (Largest cityin Gangwon Province)

Busan (Largest city in S.
Gyeongsang Province, One of
Korea’s six metropolitan cities)

11.

Changwon (Second largest cityin S. Gyeongsang Province)

5.

Cheongju (Central city
in N. Chungcheong Province)

12.

Ulsan (One of Korea’s six
metropolitan cities)

6.

Cheonan (Second largest cityin S. Chungcheong Province)

13.

7.

Daejon (Largest cityin S. Chungcheong Province,
One of Korea’s six metropolitan
cities)Daegu (Largest city
in N. Gyeongsang Province,
One of Korea’s six metropolitan
cities)14.

Human Resources Development
Center (One hour away from Seoul)

6
7
13

8
9

12
11

10

8

KSA's Strengths
5. Rich in training experience and competency
Operates optimal network in the shortest term through years of domestic
training experience.
Provides quality service at the best price through in-house facilities and partner
network.

In-house training
facility

Simultaneousinterpreter

Tourist spot
shopping mall
performance center

KSA
Tour agency
Tour guide

HotelTransport

Optimal network operation

9

KSA's Strengths
Facility: HRD Center in Anseong- 1 hour away from Seoul.
- Accommodates 25 lecture halls and 217 boarding facilities.
- Provides one-stop service for lecture, room and board at a low price compared to hotels.

25 lecture halls

Boarding facility

Boarding facility

Cafeteria

10

KSA's Strengths
Facility: Gasan Digital Center in Seoul- State-of-the-art digital training facility located in Seoul.
- Accommodates 13 lecture halls and enables training courses, including lectures and conferences.

11

KSA's Strengths
Hotel
Busan
- Accommodations, shopping, and tour can be decided through mutual discussion,considering the entire schedule, itinerary and cost.

Paradise Hotel (Seaside)

Westin Chosun Hotel (Seaside)

Grand Hotel (Seaside)

Lotte Hotel (Downtown)

12

KSA's Strengths
Hotel
Seoul

Best Western Premier Hotel

Novotel Ambassador Hotel

Ulsan

Hyundai Hotel

Lotte Hotel

13

KSA's Strengths
Shopping & Tour
Seoul
Lotte World & Lotte Department Store(Duty free)- One of Korea’s largest shopping malls in downtown Seoul
with various amusement facilities, including aquarium.
- The location of nearby Hyundai Department Storemaximizes shopping experience.
Lotte World

Lotte Department Store

Myeong-dong

Lotte Department Store

COEX

Hyundai Department Store

Myeong-dong & Lotte Department Store(Duty free)- One of Korea’s largest shopping malls in downtown Seoul.
- Close to major tourist attractions, including Korean
traditional Village on Mt. Namsan, Namsan Tower, palacesites.

COEX Mall & Hyundai Department Store- One of Korea’s largest single shopping mallsin downtown Seoul.
- Diverse amusement facilities, including Korea’s largest
aquarium.
- The location of nearby Hyundai Department Storemaximizes shopping experience.

14

KSA's Strengths
Shopping & Tour
Seoul
Namsan Korean Traditional Village & N Seoul Tower- Traditional Korean Village situated on Mt. Namsan
in the heart of Seoul- N Seoul Tower, a.k.a. Namsan Tower, overlooking
downtown
Namsan Korean Traditional Village

N Seoul Tower

Palaces & Folk Museum- Tour to Palaces of the Joseon Dynasty built 600 years ago- Folk Museum offering a glimpse into Korea’s 5,000-year
history
Gyeongbokgung Palace

National Folk Museum

Insa-dongInsa-dong

Traditional market at Insa-song- Korean traditional market near palace sites- Tourist spot with a variety of shopping malls, cultural sites,
restaurants, and cafés

15

KSA's Strengths
Shopping & Tour
Busan
Haeundae- Korea’s largest beach

Shinsegae Department Store
Centum City
- The world’s largest department store

Gwangan-ri- Famous for a night view andfireworks

Tiffany 21- Dinner cruise enjoying nightscapeLotte Duty Free Shop
- Downtown Busan

Paradise Hotel Duty Free Shop
- Seaside duty free shop in the hotel

16

KSA's Strengths
Shopping & Tour
Seoul, Busan and other cities
Visit K-drama locations

Watch K-pop performances

17

KSA’S NETWORKS
Regional headquarters
Seoul- Home to main offices of service businesses- Can visit Shinsegae Department Store, Lotte World, etc.

- Hotels (4-5 stars)- Shopping malls- Famous tourist spots, drama locations, performances

IncheonInt’l
AirportPohang- Home to major steel companies- Can visit plants of POSCO, Dongguk Steel, Seah Steel

5 hrs

Ulsan

- Plants of large companies densely crowed- Can visit plants of Samsung SDI, Hyundai Motor,
Hyundai Hysco, SK Energy, LG Hausys, Hanil E-hwa

Busan- Korea’s second largest city
- Kimhae International airport in Busan

3 hrs- Hotels (4-5 stars)- Shopping malls- Famous tourist attractions

Gwangju- Home to Samsung Electronics plant

18

KSA’S NETWORKS
Regional headquarters

Suwon

Seoul

IncheonInt’l
Airport- One hour away from Seoul- Can visit Samsung Electro-Mechanics plant●

Cheongju- One-n-half hour away from Seoul- Can visit LSIS plantDaejeon- 2 hours away from Seoul- Can visit Hanguk Tire plant

Busan
●

Changwon- One hour away from Busan- Can visit Doosan Heavy Industries & Construction
plant

19

KSA’S NETWORKS
Business types
SteelElectronics & Electricity

Automotive & Parts

Machinery,
heavy equipment

Service

Others20

INFORMATION on VISITS
Corporate overview: POSCO

Corporate overview: Hyundai Hysco(http://www.posco.com)(http://www.hysco.com)• Established: 1968

• Established: 1975

• Operating profit:
6.54 trillion KRW• Operating profit:
450 billion KRW• Region: Pohang• Region: Ulsan• Features• Features- The world’s top steelmaker- Steelmaker under HyundaiKia Motor Group- Innovation actively
pursued by executive officers- Ceaseless innovation andsustainable management
established by introducing
Six Sigma and knowledge
mgt- Breakthrough achieved thru
drastic R&D investment in
FINEX, etc.

- Korea’s top motor steel
plate maker- Selected for excellent
quality competitivenessenterprise in 2011

- Awarded productivity
innovation prize in 2010
- Accumulated TPM, Six
Sigma knowhow

21

INFORMATION on VISITS
Corporate overview: Seah Special
Steel(http://www.seahsp.co.kr)

Corporate overview: Union Steel(http://www.unionsteel.co.kr)• Established: 1960

• Established: 1962

• Operating profit:
36 billion KRW• Operating profit:
20.9 billion KRW• Region: Pohang• Region: Busan• Features• Features- Highest increase in operating
profit of domestic iron & steel
industry from 2007 to 2008

- Korea’s top color steel
plate maker- Korea’s top steel pipemaker(Annual production: 1.1
million ton)
- Offices open in U.S., Vietnam,
Japan, China- Received award from
National Quality Teams
Competition in TPM- Export worth $700 million
in 201122

INFORMATION on VISITS
Corporate overview: Dongguk SteelMill (http://www.dongkuk.co.kr)

Corporate overview: Samsung
Electronics (http://www.samsung.com/sec)• Established: 1954

• Established: 1969

• Production:
5.81 million ton in 2007

• Operating profit:
11 trillion• Operating profit:
385.1 billion KRW• Region: Gwangju• Region: Busan• Features• Features- Producer of home
appliances (refrigerators,
washers, cleaners)- Korea’s first producer of shipsteel plate- Corporate competitivenessmaximized thru harmony btn
labor and management(Declared perpetual zero strikefirst in Korea)- Ranked top in consumer
satisfaction in the U.S.
surveyed by JD Power- Built integrated steelworks
thru establishment ofsteelworks in Brazil- Introduced price ceiling forrepair based on confidence inquality (The company bears
the repair cost beyond theceiling)- Implemented strategy forovercoming crisis thru
concentration and upgrade ofsteel business- Ranked top in home
appliances for “the Most
Respectable Enterprise” in
2012

23

INFORMATION on VISITS
Corporate overview: Samsung SDI(http://www.samsungsdi.co.kr)

Corporate overview: Samsung ElectroMechanics (http://www.samsungsem.co.kr)• Established: 1970
• Operating profit:
2.87 billion KRW• Region: Ulsan• Features- The world’s top in
rechargeable battery- Declared 2012 as the 1styear for quality innovation
with a vision of “Quality comes
first”- All executives aiming at Six
Sigma Black Belt
- Accumulated knowhow thru
TPM, PI, Six Sigma- Introduced TRIZ as part ofinnovation activity• Established: 1973
• Operating profit:
3.20 billion KRW• Region: Suwon• Features- Global total electric partsmaker- Implemented Six Sigma
enterprise-wide since 1999
- Carried out SEMQ, thecompany’s unique quality
system- Performed quality control,
including real-time processcontrol & zero defect24

INFORMATION on VISITS
Corporate overview: LSIS
(http://kr.lsis.biz)

Corporate overview: Hyundai Motor
Company (http://www.hyundai.com)• Established: 1974

• Established: 1967

• Operating profit:
85.7 billion KRW• Operating profit:
5.95 trillion KRW• Region: Cheongju• Region: Ulsan• Features• Features- Proclaimed smart businessfocusing on efficiency (E) &quality (Q)- Ranked 1st in repurchase ratein the U. S. in 2011 surveyed by
JD Power- Strength in electric power
and automation equipment- Ranked 1st in German
customer satisfaction for 2
consecutive years(2010, 2011)- Sales growth expected thisyear from investment in new
business, including smart
grid, green car, solar-energy
product- Three car models (Avante XD,etc.) ranked 1st in Chinese
quality satisfaction in 2011
- Awarded grand prize in British
consumer satisfaction in 201025

INFORMATION on VISITS
Corporate overview: Hanil E-Hwa

Corporate overview: Nexen Tire

(http://www.hanileh.com)(http://www.nexentire.com)• Established: 1972

• Established: 1942

• Operating profit:
20.6 billion• Operating profit:
114 billion KRW• Region: Ulsan• Region: Busan• Features• Features- Supplies 45% of Hyundai
auto parts-5th market share in RE
product in North America- Recognized for the highest
quality(5 stars) among
Hyundai Motor partners (4companies obtained 5 stars
among 331 partners)- 1st in customer
satisfaction surveyed by
Japan Management
Association(in 2010 & 2011)- Certified for excellent quality
competitive enterprise- Conducts single PPM quality
innovation movement-Adopted product quality
warranty (Partiallycompensate for productdefect and consumer fault as
well)

26

INFORMATION on VISITS
Corporate overview: Hangook Tire
(http://kr.hankooktire.com)

Corporate overview: Doosan Heavy
Industries & Construction(http://www.doosanheavy.com)• Established: in 1941

• Established: in 1962

• Operating profit:
430 billion KRW• Operating profit:
406 billion KRW•Region: Daejon• Region: Changwon•Features• Features- The world’s 7th in sales- The world’s 1st in waterplant- Ranked Korea’s 1st tirebrand power- Selected for Tire
Manufacturer of the Yearfrom 2011 Tire Technology
Award for Innovation andExcellence- Global leader in generation
plant-Obtained numerous
certifications, including
ISO9001, ASME, KEPIC- Ranked 1st in KoreanStandard-Quality Excellence
Index (KS-QEI) (2010 &
2011)
27

INFORMATION on VISITS
Corporate overview: SK Energy

Corporate oerview: LG Hausys(http://www.skenergy.com)(http://www.lghausys.co.kr)• Established: 1962

• Established: 1947

• Operating profit:
2.5 trillion KRW• Operating profit:
55.7 billion KRW• Region: Ulsan• Region: Ulsan• Features• Features- Korea’s largest market
share holder in oil refining- The world’s 1st in deco-sheet- Exported oil worth $ 9billion in 2011
- Operates self quality
assurance program- Korea’s largest market shareholder in window paper-Excellent in TPM & six sigma
activities- Received award from teamcompetition in 2011
(1 gold, 2 silver awards)- Production Innovation Award
from 2011 National Quality
Management Competition

28

INFORMATION on VISITS
Corporate overview: Shinsegae
Department Store (http://www.shinsegae.com)• Established: 1930
• Operating profit:
994.1 billion KRW• Region: Seoul• Features- Korea’s first modern
department store- World’s largest department
store (CentumCity in Busan)- Ranked 1st in KoreanStandard Service Quality
Index (KS-SQI) for 5
consecutive years- Introduced culture
marketing by combining
culture and art withmanagement

Corporate overview: Lotte World(http://www.lotteworld.com)• Established: 1989
• Operating profit:
13.5 billion KRW• Region: Seoul• Features- The world’s largest indoor
theme park
- One stop complex for
cultural & shopping facilities,
including folk museum, ice
link, duty-free shops & hotel- Korea’s Grand Service Prize
for theme park customer
service29

INFORMATION on VISITS
Corporate overview: Samsung
Medical Center http://www.samsunghospital.com)

Corporate overview: Parnas Hotel(http://www.grandicparnas.com)• Established: 1994

• Established: 1985

• Region: Seoul• Operating profit:
42.2 billion KRW• Features• Region: Seoul- Korea’s first hospital toadvance into the Middle
East(Dubai)• Features-Built SMC Cancer Center for
intensive cancer treatment- Ranked 1st in KoreanStandard Service Quality
Index (KS-SQI) for 12
consecutive years-Constant effort to satisfy
customers thru payment
after treatment andcommunication training for
medical workers- Runs GrandInterContinental andInterContinental Seoul
Parnas Hotel (KOEX)- Headquartered forinternational events ,including G20 Seoul Summit,
Asia-Europe Meeting(ASEM)- Ranked 1st in KoreanStandard Service Quality
Index (KS-SQI) for 4
consecutive years

30

INFORMATION on VISITS
Corporate overview: Asiana Airlines(http://www.flyasiana.com)• Established: 1988
• Operating profit:
612 billion KRW• Region: Seoul• Features- Flies 14 domestic & 85
international routes- Provides differentiatedservice through diverse
events, including in-flightmagic show
- Selected for Airline of theYear by ATW for threeconsecutive years- Ranked 1st in KoreanStandard Service Quality
Index (KS-SQI) for two
consecutive years

31Strengthof Trainingto
toKSA
Korea
INTRODUCTION
Overview

Establishedin March 13, 1962

Legal Basis

Article 29, Industrial Standardization Act

PurposeTo carry out industrial standardization,
to disseminate and accelerate Quality Control,
to promote science and technology, and to improve productivity,
thereby contributing to national economy of Korea

Position

Public organization under the Ministry of Knowledge and Economy

32

Strengthof Trainingto
toKSA
Korea
INTRODUCTION
Fields of Activities

Industrial Standardization Act
Industrial
Standardization

MembershipResearch- Standardization- Quality
Management

Promotion- Awards- Forums,
Conferences,
Seminars

Quality Management

Learning

Certification- Regular
Programs- Domestic
Plant Visits- Overseas Visits- Publication of- KS Certification(Products,
Services)- Int’l Certification(ISO, TS, JIS etc)
- Verification &Monthlies &BooksCertification ofGreenhouse Gas

Dissemination- Standards- KSA’s own
certifications

33

Strengthof Trainingto
toKSA
Korea
INTRODUCTION
Industrial Training and Education

Regular & On-site
Programs

Domestic &Overseas Visits■ Offline■ Online & Mobile Learning▷ 400 courses, 25,000 trainees a year

▷ Operates 605 types of contents▷ Operates 47 in-house lecture halls in 15 cities nationwide■ Domestic Visits■ Overseas Visits▷ Visits to leading enterprises by theme▷ Dispatches delegations to majorfrom China, Hong Konginternational conferences

Seminars &Forums■ Annually operates the Global Quality Conference and the Global Innovation Conference

Publication ofMonthlies &Books■ Monthlies■ Operates a variety of seminars and forum on Six Sigma, Service Quality etc▷ <Quality Control> published in 1966
▷ <Quality & Creativity> from 1977

■ Books▷ Around 300 kinds of books in the areas ofstandardization, Quality Control andbusiness management

34

Strengthof Trainingto
toKSA
Korea
INTRODUCTION
Standardization■ Social responsibility(ISO 26000), construction materials, IT international standardization,

Research

mobile device and multimedia application, knowledge S/W and service, future logistics system,
U-transportation, intelligent transportation system (ITS), ISO/IEC JTC 1 information
technology activities, geographic information system, new growth engines convergence,national standard R&D coordinator

Promotion■ Forums■ Education▷ Operates international standardization▷ Elementary and college students,

forums including the Northeast Asia

workers

Standards Cooperation Forum andCJK-SITE(for IT Industry)▷ Develops the Korean standard on ISO 26000(KS A ISO 26000 will be published in 2012)■ Activities▷ Proposal for Standards in Life, Competition for Excellent Standardization Performances,
Korean Youth Standard Olympiad and so on

35

Strengthof Trainingto
toKSA
Korea
INTRODUCTION
Certification■ Korea’s representative voluntary certification

KS Certification■ Granted certifications for 794 products, 6,175 firms, 10,111 cases as of Jan. 2012
■ Expanded overseas KS certifications to 235 shops

International
Certification■ Korea’s representative certification body
■ Number of certifications issued as of Jan. 2012: 2,790 cases■ Operates ISO 9001, ISO 14001, ISO TS 16949, K-OH SMS 18001 / OHSAS 18001,
TL 9000, ISO 22000, GMS (Green Management System), HACCP, JIS

Verification &Certification ofGreenhouse Gas■ Clean Development Mechanism (CDM) : Designated as DOE by UNFCCC in 2009

KSA’s Own
Certification■ Meets new trends with the LOHAS certification,■ Verified Carbon Standard (VCS) : Selected as Korea’s 1st verification body
■ GHG(Green House Gas): Leader of related issues in the domestic market

indoor air quality certification and so on

36

Strengthof Trainingto
toKSA
Korea
INTRODUCTION
Awards
Quality(Products)
Quality(Services)■ Operates the Korea National Quality Mangement Convention, National Quality Teams
Competition (Government-sponsored event, grants presidential awards)■ Builds the strong network with large companies with the largest quality events■ Korea’s single index for assessment of service quality (one of the biggest 3 service awards)■ Assesses 70 business types and 291 firms and organizations before announcing the results■ Commenced in 2000 with a goal to actively implement standardization - a key element

Standardization

for industrial technical infrastructure - and to reinforce national competitivenessthrough technological innovation and productivity improvement

New Trends■ Awards excellent companies with new trends such as sustainability and wellbeing(Korean Sustainability Conference, Wellbeing Index and so on)37

Name: UM Cine (Ms.)
Email: ksaicd@ksa.or.kr
Office: 82-2-6009-4519* Email preferred