2016/7/27
CRI Middleware Co., Ltd.
1-7-7-9F Shibuya
Shibuya, Tokyo 150-0002, Japanwww.criware.com

CRI Middleware Co., Ltd. (3698:TYO) partners with Sony Interactive EntertainmentJapan Asia (SIEJA) on “China Hero Project”, a groundbreaking initiative tosupport PlayStation console game development in China.
Tokyo, Japan -- July 27, 2016 – In partnership with SIEJA, CRI Middleware, the leading providerof cross-platform audio and video solutions for interactive media today announced “China Hero
ProjectTM” a groundbreaking new initiative to support console game development in China. Theannouncement was made at “2016 PlayStation Conference in China” today.

On the China Hero ProjectTM, SIEJA has partnered with companies that are driven to contributeto the expansion of PlayStation® platforms, and the video game industry in China as a whole.
China Hero Project partners will provide development technologies such as game engines andmiddleware, quality assurance testing, as well as support in business operations and financing,and more to selected Chinese developers. For SIEJA, the most important criteria in selecting
developers for this program is finding titles and teams with the potential to succeed globally.
These handpicked titles and teams are the true “heroes” of the China Hero ProjectTM.
PlayStation4®, now with over 40 million units sold worldwide, will serve as the platform for theseselected developers to present their games to China and the world.
CRI Middleware was chosen to partner with SIEJA to provide their industry leading audio andvideo SDK, CRIWARETM, to enable the China Hero Project developers to create immersive gamemusic, sound, voice, and stunning cinematics. For CRI Middleware, the leader in console gamemiddleware in Japan, “China Hero Project” represents a major step in its newly launched globalexpansion strategy.

Hiroyuki Oda, Deputy President (Asia) at SIEJA said that, “I am dreaming of many great games,
played throughout the world, that are developed for the PlayStation® platforms by many excellent
developers in China. High quality titles require high quality technology. The audio and video
technology of CRIWARETM that has is behind so many great titles in Japan will now be a key
element of software development for the PlayStation® platforms in China. The goal of this projectis to find great titles and make great content, and CRI Middleware will be a strong technical partnerin that effort.”
To launch the “China Hero Project”, SIEJA will announce the initiative and introduce participating
partners and technologies at China Game Developers Conference (CGDC: 2016/7/28 – 7/31).
Masao Oshimi, President of CRI Middleware, will speak about “Advantages of an Integrated Audio
Solution in Console Development” at CGDC to demonstrate the technology and techniques using
CRIWARETM. Oshimi San commented that, “We are very pleased to participate in this projectand contribute to the game development community in China. CRIWARE has been supporting

high quality Japanese console games for the last 20 years, and I strongly believe this project willhelp Chinese developers to create PlayStation® games that players around the world will beexcited to play! Reality and immersion in a game require high quality audio and video, andCRIWARETM, which is used in more than 3300 games, will help developers to achieve that goal.”