EY Forensic & Integrity Services | Make integrity count to strengthen your business

Make integrity
count tostrengthen
your business
EY Forensic & Integrity Services

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EY Forensic & Integrity Services | Make integrity count to strengthen your business

Actions
speak louder
than words

EY Forensic & Integrity Services | Make integrity count to strengthen your business

Reputations
should be
managed inreal time
In today’s technologically connected, round-the-clock news and social
media environment, bad news travels fast. Breaking news of negligent
corporate behavior at a prominent company can jeopardize the public’s
perception of the brand. As developments unfold in real time, even the
most-loyal customers may rethink their trust in the company, which
now must divert significant resources to save the relationships it built
throughout the years.
At the same time, governments are increasing their commitment to tackling poor corporate
and individual behaviors using more-stringent enforcement regimes. As a result, companies
are facing demanding business, regulatory and legislative pressures to strengthen
governance and controls.
Once the damage occurs, crisis management planning alone may not be enough to protect
a company’s business reputation and value. Restoring lost value then becomes more thana PR exercise. Rebuilding consumer, shareholder and regulator trust can take considerable
time, effort and financial resources.
Crisis management planning often involves a root-and-branch assessment of anorganization’s governance, controls, culture and use of data analytics.
This “look in the mirror” demands an honest assessment of whether management has
effectively woven integrity into the fabric of the business.

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EY Forensic & Integrity Services | Make integrity count to strengthen your business

EY Forensic & Integrity Services | Make integrity count to strengthen your business

Why integrity counts
Companies that embed the value of integrity in their strategic vision andday-to-day operations develop stronger businesses, sustain their longterm competitive advantage and deliver more value to shareholders.
EY Forensic & Integrity Services can provide the people, technologies,
processes, tools and insights that help you to instill a culture of integrityin your business.
Embracing integrity means
doing what you say you
will do, with unerringcommitment. This canmake it easier to attract
and retain talented people,
and harness their skills
to grow your business. A
foundation built on integrity
is critical because today’s
talent values purpose-driven
organizations. It can also
help you develop stronger
partnerships with suppliers
and work more effectively
with employees, investors,
regulators and influencers.
But before your organization
can gain such advantages,
it must see integrity as
more than just a compliancematter. When integrity drives
a business, the overarchingquestion changes from
“Is this allowed?” to “Is
this right?”

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1.

The way you engage with
employees, customers,
suppliers, investors,
regulators and the publicdemonstrates how deeply
you have embedded
integrity in your business.
Bridging the gaps between
these interactions and theorganization’s intentions
is now a necessity. We
call this strategy the
Integrity Agenda.

Reducing the gap between
organizational intentions
and behavior: that is theIntegrity Agenda

To achieve its goals, anorganization must put
integrity at the heart of allits business intentions andbehaviors. A robust Integrity
Agenda can help make thishappen by giving leaders aclear focus on governance,
corporate culture andcompliance controls — allunderpinned and refinedby ongoing feedback anddata insights.

Developing an impactfulIntegrity Agenda
EY Forensic & Integrity
Services works withcompanies to design andhelp implement theirIntegrity Agendas, define
their desired outcomes andmeasure their progress.
The EY teams can provide
the people, technologies,
processes, tools and insightsthat help you to instilla culture of integrity inyour business.

“World’s Most Ethical Companies,” Ethisphere, 2019, worldsmostethicalcompanies.com.

Research supports thelink between integrity
and strong businessperformance. According
to the Ethisphere
Institute, organizations
on its World’s Most
Ethical Companies list
outperformed the US
large cap sector by 14.4%
over a five-year period.1

From intentions ...

... to actual behavior► Mission and value statement► Principles, behavioral standards
and unwritten norms that guide
employee and third-party actions► Code of conduct► Standards, policies and practices► Management communications► Verifiable data on
employee behavior andorganizational culture► Integrity-based systems
and processes
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EY Forensic & Integrity Services | Make integrity count to strengthen your business

EY Forensic & Integrity Services | Make integrity count to strengthen your business

Integrity — the business benefits
Employees

Suppliers and other business partners

Embedding integrity and ethical leadership in an organization’s culture can enhance employee engagement. Workers may
gain more confidence in the business and a stronger belief that they can raise concerns in a supportive environment.

Results

Business benefits

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Improved engagement
Higher levels of morale
Increased motivation
Improved staff retention
Greater trust
Improved corporate behaviors
Reduced compliance-related risk
Fewer breaches►►►

Reduced talent recruitment costs
Lower staff turnover
Improved management focus
Timelier and more cost-effective responses toregulatory enforcement actions
Reduced risk of potential fines for directors
Reduced likelihood of employee disputes
More effective management of compliance controls

Clients

Results

Business benefits

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Deeper relationships with companies that holdthe same values
Increased opportunities for collaboration
Stronger supply chain links
Minimized risk of doing business with third
parties that lack integrity
Greater supplier commitment
Improved partner governance

Reduced risks and costs associated with
contractual disputes
More efficient management of third-party
relationships
Less - costly resolution of breaches related tosupplier compliance issues►►

Media and the public

When a company focuses on doing what is right, clients may develop greater trust in the brand and feel valued by moreengaged employees who provide better service.

The organization can develop a stronger reputation as a trustworthy business that does the right thing.

Results

Business benefits

Results

Business benefits

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Greater satisfaction with services received
Increased advocacy for the business fromsatisfied clients
Improved client retention
Improved perception of brand value
Fewer complaints and disputes

Reduced costs of customer acquisition
Lower likelihood of legal costs associated with customer
claims and disputes

Employees

The impact of theIntegrity Agenda►►►

More positive coverage due to improved media
relations
Positive social media coverage, more likes and shares
A more positive reception from target customers
Widening potential client and investor pool

The ways through which the business will use its brand and reputation to sustain its long-term competitive advantage
can become clearer.

Shareholders
and capital
maketsClients

Greater respect and credibility with the
publicShareholders and capital makets

Suppliers andother business
partners

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A culture of integrity can lead to stronger company relationships with suppliers, consultants and business, as well as ashared purpose. As a result, these groups may better understand how integrity drives effective operations and feel valued
for their contributions to the business.

Results

Business benefits

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Stronger brand value and differentiation
Increased and sustained competitive advantage
Improved shareholder satisfaction
Greater interest from investors that value integrity
Increased analyst referrals
Greater regulator trust
Increased opportunities for suitable M&A deals

Reduced pre and post close risks in M&A transactions
Lower cost of capitalMedia andthe public

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EY Forensic & Integrity Services | Make integrity count to strengthen your business

EY Forensic & Integrity Services | Make integrity count to strengthen your business

The EY Forensic &Integrity Services
approach

In this international and highly connected commercial environment,
growing and protecting your business value may be especiallychallenging. We see the Integrity Agenda as a match for today’scomplexities and can work with you to instill a value-enhancing
commitment that helps you build trust and confidence in your business.
By creating and implementing this strategic focus on
integrity, we can help you support positive behaviors
in your organization that enhance your efforts togain a competitive advantage. When working withyou to implement your Integrity Agenda, we focus
on four core elements:► Relevant and effective governance► A supportive corporate culture► Robust compliance controls► Insights from qualitative and quantitative data

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EY Forensic & Integrity Services can help you
strengthen these elements by integrating each
into a broad cycle of continuous improvement
and using sophisticated data insights. This flexible
methodology, designed to align with your operating
model and the markets in which you operate, canhelp you address your needs, whether they involvetargeted interventions or overarching reform.
The approach ranges from enhancements
in areas of perceived weakness or issues —including governance, controls, culture anddata insights — to full organizational design andstructural implementation.

GovernanceDatainsights

Make
integrity
count

Controls

Culture9

EY Forensic & Integrity Services | Make integrity count to strengthen your business

EY Forensic & Integrity Services | Make integrity count to strengthen your business

Why having
stronggovernance iscriticalGovernance

Data insights

Make
integrity
count

Controls

CultureStrengthen your business
The effectiveness of yourcorporate Integrity Agenda
depends heavily on yourgovernance processes. These
inform the operational frameworkfor key business decisions,particularly those that affectcustomers, have legal ramifications
or may inflict reputational damage.
These processes need to actively
support your purpose, culture andvalues—and empower employees tobehave with integrity at all times.
By giving employees the freedom
to consider why and how thebusiness does things instead of
expecting them to just follow
the rules and codes of conduct
without a second thought, you
can enhance innovation andentrepreneurial spirit across yourorganization while identifying
competitive advantages.
This is good for employee moraleand helps bolster your corporate
reputation, making integrity more
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than a matter of legal necessity.
Clients, investors and regulators
may also understand and respect
the company’s commitment to thiscore value.
Building a robust, yet flexible,
governance framework doesn’t
just help reduce risks or savemoney, it also shapes stakeholder
thinking and decision-making sothat acting with integrity becomes
second nature, even in times ofadversity. Effective governanceincludes building organizational
structures and mechanisms thatcreate a culture in which people
are encouraged to speak up.
These mechanisms range from
whistle-blowing hotlines andprofessional support to legal
protection and even anonymity
for whistle-blowers. They prevent
corporate complacency by giving
all employees the authority tochallenge inappropriate actions
and report issues of concern.

It is vital to communicate yourgovernance processes to all
stakeholders so they can factor
them in when making decisions
that affect your business. When
combined with a supportive
culture of integrity and rigorouscompliance controls, governancemechanisms can build trust in yourcompany.
By making integrity your company’s
responsibility you can gain theconfidence to say: “We know theright thing to do, we do the rightthing and we can demonstratethat we do the right thing.”

What happens when
governance fails?
Weak, inflexible or nonexistent
governance protocols can result
in costly corporate mistakes,
if not outright criminality.

Questions your board andmanagement teams should ask
when considering the company’s
Integrity Agenda include:► How do we hold our leaders
accountable for embedding
integrity and making decisions
based on company values?
► Do we have adequate resources
to advise personnel about
integrity and legal obligations?
► How confident are we that weare keeping up with changing
regulatory landscapes?
► How prepared are weto respond effectively toregulatory scrutiny?
► Is our Integrity Agenda agile
enough to respond to ourchanging business needs?

How EY Forensic & Integrity Services can help
If you find weaknesses in your governance system or want totest its strength, the EY Forensic & Integrity Services teams has
the compliance, investigation, forensic and behavioral analytics
capabilities that can help you:
► Explore the ways formal
and informal governanceframeworks and processes
currently influence youremployees’ behavior► Build robust yet flexible
governance structures withclear policies and processes► Facilitate board and senior
management visibility into
your culture of integrity andprovide accurate knowledgeof who is accountable formanaging relevant efforts
across all parts of yourorganization► Embed integrity
considerations into yourenterprise risk management
work and enable holistic
decision-making► Can we adapt our protocols to
include new territories, newtechnologies and ways
of working and do we have lineof sight into all our business
units and regions?
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EY Forensic & Integrity Services | Make integrity count to strengthen your business

EY Forensic & Integrity Services | Make integrity count to strengthen your business

Why integrity
should be
integrated into
controls

Governance

Data insights

Make
integrity
count

Controls

CultureStrengthen your business
Managers often see complianceas a necessary evil because
associated controls havetraditionally focused on preventing
violations of laws, regulations andinternal procedures. Businesses
put these controls in place to
avoid costly disputes, enforcement
actions and penalties, and othersources of reputational risk.
Companies also aim to maintainthe right to operate in specificmarkets, tending to distinguishbetween activities permitted under
two sets of standards that don’t
always match: the letter of thelaw (legal) and the spirit of thelaw (ethical).
The EY teams help companies
establish compliance as a real valueenhancer for their businesses. By
integrating and aligning controls
with governance and operational
processes, we help organizations
position themselves as businesses
that do the right thing.

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This integrated approach canhelp an organization gain
benefits beyond purely functional
protections and allow it to fulfill
multiple objectives simultaneously.
It can actively enhance theorganization’s reputation andperceived value with stakeholders
and make it easier to work withpartners, partner companies,
suppliers and regulators.
This approach can also helporganizations comply with complex
laws and regulations in national
and international markets.
Our aim is to help prevent
compliance failures and protect
companies and leaders fromsevere legal and financial penalties.
Embedding appropriate controls
across an organization is not easy.
However, simplifying or automatingroutine compliance activities can
reduce the risk of employee errorsthat often stem from a lack oftraining or insufficient awarenessof rules and regulations.

What happens whencontrols fail?
Good effective controls are hardto develop, not least because too
many people see them as a burden.
Here are some questions yourboard and management teamshould ask about your compliancestandards:► Will they prevent crimes andregulatory failings such asbribery, corruption,
money laundering, market
manipulation and tax evasion
from affecting our company?
► Do they support our robust
cybersecurity and dataprotection policies that
respect customer privacy
and align with international
standards such as the EU
General Data Protection
Regulations?

► Will they protect ourcompany, leaders andemployees from fines, otherpenalties and third-party
risks?
► Do they reduce the risk ofcontract failures, breaches
and resulting disputes?
► Do they enhance
our reputation withstakeholders while
encouraging talented
employees to takereasonable entrepreneurial
risks that drive growth?

How EY Forensic & Integrity Services can help
If you want to change the narrative and establish complianceas a value enhancer within your business, EY Forensic & Integrity
Services teams have the experience that can help you achieve thisaim. We can work with you to address weaknesses in or test thestrength of your compliance controls and data security policies.
Our capabilities can help you:
► Strengthen your policies
and controls and reduce
your exposure to potential
legal, financial andreputational risks► Rapidly investigate any
allegations of fraud, briberyor regulatory breaches► Use advanced technologies
to enhance controls bymaking traditionallytime-consuming manual
reviews more efficient anddramatically reducing false
positives► Confirm that controls alignwith national and internationallaws and regulations► Apply behavioral science
techniques to identify
red flags and supportcompliance monitoring► Design data analytics andworkflows to deliver realtime alerts for potential
violations of definedcompliance controls.

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EY Forensic & Integrity Services | Make integrity count to strengthen your business

EY Forensic & Integrity Services | Make integrity count to strengthen your business

Why hardwiring
integrity
into a culture
is vital

Governance

Make
Data Insights integrity
countControls

CultureStrengthen your businessIn a culture of integrity, ethicalbehavior is encouraged, recognized
and rewarded. People are
empowered do what is right,
not just what is legal. Creating aculture of integrity can help reduce
regulatory risk, improve employee
morale and build stakeholder
confidence in a company’s ability todeliver on its promises.

Employees need to see that
integrity cascades from the top,
through all levels of the company.
They must be empowered to live
the company’s values within theirown framework of beliefs. They
must be supported by proper
training in appropriate models of
behavior and be given the tools to
help them make ethical decisions.

However, establishing such aculture is not easy. It requiresconsistent leadership from the
CEO and all managers. Integrity
must be be hardwired into
the organization’s strategy,
governance, compliance controls
and day-to-day operations.

For this culture to come alive,
the organization must apply
a humanistic perspective that
truly places an understandingof human behavior at its core.
Holding personalized trainings;
offering seamless, timely support;
and providing information whenemployees need it are just a few
actions that will help meet thedesired outcome.

To achieve a culture of integrity,
the business needs to consider
the extent to which integrity
is reflected in, for example,
promotion, succession andincentive structures.

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What happens when
culture fails?
When efforts to build a culture of
integrity fail, stakeholders often
treat governance protocols andcompliance controls as merely
burdens on the business. However,doing what is needed now must
not take priority over always
doing what is right.
Here are some culturalissues your board and management
team need to consider:► How do we as an organization
define integrity and expect toembody it in our business?
► To what extent is our culture
contributing to the mitigationor amplification of risk?
► Is our focus solely on shortterm financial gains or market
wins—or on creating long-term shareholder value
with integrity at the coreof our business?
► How do we manage our
reputation in a society where
news and social media run 24
hours a day and the public’s
judgment of failure is virtually
instant?
► How do we help employees act
with integrity at all times?
► How do we create anenvironment that encourages
people to promptly comeforward and admit when
mistakes occur?
► How do we respond whenthings go wrong?
► How do we turn statedintentions into tangible
actions that rebuild
trust, fast?

How EY Forensic & Integrity Services can help
If you suspect that your culture exposes your business tounnecessary risks, undermines market perceptions of yourorganization or reduces your ability to achieve growth, profitability
and market penetration, EY Forensic & Integrity Services teams havecapabilities that can help you:
► Identify current andemerging risks to thecompany’s integritythat are related to its
products and services, thepublic’s expectations andenforcement trends► Assess your current culture
and identify behaviors andattitudes that expose you
to risks► Empower ethical leadershipto build trust andencourage people to callout unacceptable acts
► Create a culture of integritythat rejects unethicalbehaviors demonstrated

by suppliers, third parties andbusiness partners► Educate and empower youremployees to know how
to behave ethically and tounderstand people sometimes
make the wrong decisions
despite having the best
intentions► Monitor corporate behaviors
so that they remain alignedwith your company’s purpose
and values, and provide
constructive feedback whenpeople fall short of meetingthe organization’s standards
for integrity

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EY Forensic & Integrity Services | Make integrity count to strengthen your business

EY Forensic & Integrity Services | Make integrity count to strengthen your business

Why deep data
insights should
underpin yourintegrity agenda

Governance

Make
Data Insights integrity
countControls

CultureStrengthen your business
An effective Integrity Agenda
is not a static program thatshould be forgotten once it is set
up. It requires rigorous review
and feedback mechanisms tohelp inform the organization’s
strategy. Deep data insights
should underpin your Integrity
Agenda. Data analytics can help
you monitor your company’s
performance based on defined
metrics. They can also enable
you to develop insights into
the aspects of your corporate
culture that encourage ethicalbehavior and those that require
close attention.
Through the effective use ofmachine learning techniquesalongside forensic data analytics,
you can gain valuable qualitativeand quantitative information on
the way your Integrity Agenda is
shaping the organization.

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Gaining better data
insights requires:► Cleaning up master records(i.e., semi-static information
on clients, vendors andemployees)► Making sure that systems
are capturing good data on
day-to-day business activities
without adding to operational
overheads► Isolating and combining themost valuable internal andexternal data elements foranalysis► Unearthing actionable insightsthat target bad behavior andencourage ethical conduct► Designing user-friendly
outputs and workflows for thebusiness and leadership thatmake risk-informed decisionmaking and refinements to thestrategy easier

Data insights do not just help acompany identify strengths andweaknesses in its governanceprotocols, compliance controls,
cultural environment andoperational processes, they
can also measure the effectof an Integrity Agenda on theorganization’s performance andidentify commercial opportunities.
These insights can provide
valuable early warnings ofpotential threats, enabling leaders
to intervene before situations
escalate.

To effectively identify criticalrisk indicators and make timely
decisions, your board andmanagement team should
consider the following:► How do we measure
culture, integrity andethical behaviors?
► Are we analyzing data fromthe wrong sources, even if it isconsidered accurate?
► Are we taking decisions basedon anecdotal rather thanempirical evidence?
► Can we prove that our actions
and decisions are appropriate
in the context of our books
and records and not just in
relation to the technology
we have implemented to
manage risks?

How EY Forensic & Integrity Services can help
By giving you access to our domain knowledge, business acumen andforensic data analytics, we can unlock the value in data from acrossyour business environment. The EY Forensic & Integrity Services
teams can help you:► Find deficiencies inyour risk management,
operational andfinancial data
► Implement tools thatcan keep pace withthe complexity ofyour business► Assess whether you are
identifying the right dataand information► Correctly interpret ananalysis and efficiently
report it to the right levelof management► Design and develop analytics
capabilities that integrate
all data sources in one
location, allowing for effective
interrogation► Identify internal and external
factors and activities that poserisks to your business► Reduce false positives sothat you may shift your focus
and resources to real andemerging risks

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EY Forensic & Integrity Services | Make integrity count to strengthen your business

EY Forensic & Integrity Services | Make integrity count to strengthen your business

More about
EY Forensic &Integrity Services
Successful organizations protect their reputations
and maintain stakeholder trust by keeping theirpromises, respecting laws and behaving ethically.
EY Forensic & Integrity Services helps companies
safeguard and restore their enterprise and financial
reputations. With more than 4,000 forensic
professionals around the world, we strive toassemble the right multidisciplinary and culturallyaligned teams for a wide variety of organizations.
Our professionals work with you so that you
can benefit from our broad sector experienceand deep subject-matter knowledge across our
six solution sets.

Discovery
The EY teams qualifications, experience andscale enable us to work with you across thebroad range of stages in the e-discovery
life cycle, from pre-litigation information
management to post-matter data disposition.
EY teams of e-discovery, information
governance and forensic professionals can help
answer the necessary “who,” “what,” “where,”“when” and “how” questions to address youre-discovery and compliance needs.

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Investigations & Compliance

Investigations& Compliance

Discovery

Forensic &Integrity
services

Privacy & Cyber
Response

Transaction
Forensics

The dedicated global team of investigators, forensic
accountants, compliance and technology professionals helps
organizations respond rapidly to instances of alleged fraud,
bribery and other misconduct, as well as law enforcement
and regulatory inquiries. Using advanced forensic
technologies, we quickly gather facts and evidence to assess
the extent of the issue and to help organizations manage
relevant stakeholders expectations. Leveraging forensic
data analytics, we provide insights into employee behavioral
patterns that an organization can use to develop customized
compliance programs fit for its business and risk profile.

Transaction Forensics
Claims &Disputes

EY Forensics diligence professionals assist organizations
and legal counsel in identifying and mitigating financial,
operational and reputational risks inherent M&A
transactions. EY teams are highly proficient in conducting indepth risk analyses of fraud, bribery and corruption, moneylaundering, restrictions on trade and export, related-party
transactions and conflicts of interest.

Forensic
Data
Analytics

Privacy & Cyber Response

Forensic Data Analytics

From investigation to litigation to regulatory response, EY Privacy& Cyber Response (P&CR) professionals help organizations
navigate complex cyber attacks. We combine cybersecurity
and computer forensic experience with traditional investigative
approaches such as witness interviews, data interrogationand examination of physical and digital evidence to uncoverfacts pertaining to a breach. Because cyber breaches often
span international borders, we tailor all our procedures,
including our work with external legal counsel, to the specificlegal and regulatory requirements of each country involved in
the investigation.

Forensic data analytics (FDA) is a critical element ofnearly every way we support organizations — whether aninvestigation, the digitalization of compliance, forensic
diligence or a complex litigation matter is involved. EY FDA
professionals are experienced in machine learning, natural
language processing and robotic process automation,and have extensive industry sector experience. We helporganizations detect and investigate instances of fraud,
waste, misuse, abuse, corruption and other forms of
noncompliance.

Claims & Disputes
If you can’t see eye to eye with a customer,
supplier, employee, regulator, government orother third party, we can help you decide how
best to proceed: concede, stand firm or negotiate
the middle ground. This includes quantifying
and/or proving poor contract performance,
establishing a legal strategy to make or defend
a claim and assessing the potential liability.
Our claims professionals also help companies
recover financial losses through the preparationof commercial insurance claims and government
grant applications following catastrophic losses.

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EY Forensic & Integrity Services | Make integrity count to strengthen your business

Let’s talk
The EY Forensic & Integrity Services has a global
reach. For help and more information, pleasecontact one of our Area leaders or visit ey.com/
forensics/Integrityagenda.

Americas Leader
Tony Jordan+16 17 585 1951
tony.jordan@ey.com

Global Leader
Andrew Gordon+44 20 7951 6441
andrew.gordon@uk.ey.com

Asia-Pacific Leader
Emmanuel Vignal+86 21 2228 5938
emmanuel.vignal@cn.ey.com

Global Markets Leader
Brian Loughman+12 12 773 5343
brian.loughman@ey.com

EMEIA Leader
Stefan Heissner+49 22 12779 11397
stefan.heissner@de.ey.com

About EY
EY is a global leader in assurance, tax, transaction and advisory services. The
insights and quality services we deliver help build trust and confidence in thecapital markets and in economies the world over. We develop outstanding leaders
who team to deliver on our promises to all of our stakeholders. In so doing, weplay a critical role in building a better working world for our people, for ourclients and for our communities.
EY refers to the global organization, and may refer to one or more, of themember firms of Ernst & Young Global Limited, each of which is a separate
legal entity. Ernst & Young Global Limited, a UK company limited by guarantee,
does not provide services to clients. Information about how EY collects anduses personal data and a description of the rights individuals have under dataprotection legislation are available via ey.com/privacy. For more information
about our organization, please visit ey.com.
About EY Forensic & Integrity Services
Embedding integrity into an organization’s strategic vision and day-to-day
operations is critical when managing complex issues of fraud, regulatorycompliance, investigations and business disputes. Our international team of morethan 4,000 forensic and technology professionals helps leaders balance businessobjectives and risks, build data-centric ethics and compliance programs, andultimately develop a culture of integrity. We consider your distinct circumstancesand needs to assemble the right multidisciplinary and culturally aligned team foryou and your legal advisors. We strive to bring you the benefits of our leading
technology, deep subject-matter knowledge and broad global sector experience.
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All Rights Reserved.
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