New・Production Area
Revolution
Cool agricultural food business research project

Kool
Miyazaki Sangyo-keiei University
Institute for Social ScienceArrival Point –Construction of「Crossing the Japanese archipelago Food Valley」

Internationalcollaboration
overseas sales
Shizuoka Prefecture
Fuzinomiya Food Valley(trademark owner)

Miyazaki Prefecture
Miyazaki Food Valley(Agropolis type )Food Valley
NetworkH--okkaido
Hokkaido FoodValley(large scaleagriculturaltype)

Tokyo metropolitan area
Capital Area Food Valley(Large city consumption type)

We link with net work 4 Japanese archipelago Food Valley thatthey have respectively characteristics
Make interesting! Strengthen!

Paradigm shift to realizing the future vision of the cool agriculture business・production
areas revolution-Take off to the future with 3rocketsSankei University put forward new 3K

New Production area revolution

Kakkoii Kasegeru Kandoudekiru
The near future of agriculture of foodbusiness・Intellectual, fashionable and passionate
・the most popular place of employment foryoung people
・strategic production , sales and practice・new entry is easy
・Action from global perspective

EUMegapolis
Large city
comsumption
area3concepts⓵Sustainable

Reform proposal ⓵【Aim】 3stretches are the best in Japan（Netherland)
1 Entry of young peoples’agricultural businessTransfer of price to(carrent raito 115%)
producers
・concentration ・2 Productivity
accumulation(current raitto 150%)
・cut distribution costs
3 IncomeJapanese(1.5time current raito)
gevernment

Paradigm ShiftAgropolis
Principle ofProduction
area②Profitable③Traceable

3 transfer
Reform proposal ②（US）Resettlement toproduction area
・Agrihood project

Reform proposal ③（Sankei University)
Transfer soft skills atagro-growing areas
・Training of agro
generalists

Netherland

Innovation Concept New production area revolution(Initiative ! Agropolis
Megapolis Paradium shift )Agropolis side

Generaldistribution

Megapolis

Producer
JA group
Agricultual corporation
management association

Market distribution

Price bargaining
power

Major distribution

Food proceeding manufacturer

Overseas
customers
Domestic
customers

From mega-based distribution flow to production-centered distribution flow
conversion⓵

Netherland
greeneryCommandtower

JA

Agropolis side
Producerconcentration
Integration
advanced

Expansion ofbargaining power

External company(megapolis)

Direct sales promotion

Overseas
customers
Domestic
customers

Origin Renaissance by community formation in mountainous area
conversion②

USAagrihoodCommandrJA

towe

Aya organic
farming

Peripheral accumulation
promotion of company

Former golfcourse
Mountainousarea

Tsuno
wineryVisit and Settlement
promotion to Teleworker
and Flexible worker

Reform proposal① (Netherland type)2 Ideas to strengthen producer dominance(1) Unified content for global expansion
Planning and development Ripe Kingdom
Miyazaki(2) Possibility study of all day’s virtualon the web specialized overseas
markets
AcceptanceCollection
Shipment

New sale’s contents of Miyazaki「KANJUKU FOOD KINGDOM」

Shipment after
Payment isconfirmed

ProducerA

AlreadyestablishedRipe

individual

ProducerBtraderUnified image development

Planning proposal of new unified contentswith Ripe theme in Miyazaki

ProducerC

Market Place
EC siteresturant

Reform proposal ②（American type )Background that Agrihood expands in America

Baby boomer (Megapolis) generation

StatusPlaying golf
Live by the golf community

Millennial（Agropolis)generation
One third of American adults in 2020

Living in Agrihood Community

Work style

Reliable if there is a fixed working placetime evaluation system
High salary is the most important todecide where to work

People tend to work for telework orflexible work
One fourth of workers

ITLiteracy

Digital Immigrant generation

Digital native generation

Agrihood of America is near future of Japan which is 10 years ahead from now

Reform proposal ②（American type ) Agrihood become the nucleus to advanced
agricultural management and technical functions and inflow of people with softskills and to
Miyazaki Food Valley<Agrodream・Aya>
Image of life
・Resident to settle working with telework
anytime they go to farm to get fresh
agricultural product・ Like golf course we every course of farm
become member and get point system
・We can work part and volunteer in the farm
Farm・Function
・Organic Farming
・Corresponding for telework or flexible work
・Installation shopping mall and restaurantsthat is main of agricultural produce
・Complete of Nursery school in Community
・Complete of recreation facility for children
・Installation of share kitten residence’s
people use
・Free parking of airport station and publicfacility

GokaseAyaEbino

Miyazaki city

(From outside prefecture andabroad)・Farmer advanced withentrepreneurship・Advanced and high dimensionadvanced industry research
institute・Telework inflow and settle frombig city

Agrihood

KusimaCreation Agriculture business,gathering of technology andemployment
Inflow and settlement of teleworker
with advanced skills
Production Agro generalist
To formation Miyazaki Food Valley

Reform proposal③（Sankei University）
Training advanced farm food business worker「Agro・Generalist」
Sankei University make Training curriculum<Back ground>
The leading role of the times paradigm sift todigital native generation with new values andlife style

3 conditions of Entrepreneurship
Sense of crisis
Wide field of view
ChallengingLateral thinking
agriculture distribution sightseeing
derived businessinternational businessprocessing business
Intuition
Three pillarsof training program inSankei UniversityExperience

Territory of Agro・generalist

Curriculum setting Agro generalist should belearned

Analytical power
We cultivate farm food business worker who has ability for generalist with next generation type

Engine of Miyazaki Food Valley ーReform of regional structure by Agrihood that invite people
to the production area

Agrihood?
・Combination of Agriculture and Neighborhood
・Agrihood already put into practiceconstruction, plan over 150countries in America・Farm to Table was developed in America wasstarting point of the idea and was city planning
project of promotion of settlement
・It corresponds closely by worker of telework orflexible work
・The basement remains high of Agrihood areaby popular while general house prices are falling