4th January 2024

ALSACE WINESFRANCE PAVILLON GOLD PARTNERS
AT THE OSAKA WORLD EXPO2025
FOR THE VERY FIRST TIME, A WINEMAKING REGION WILL BE REPRESENTING FRANCE AT A WORLD EXPO... AND ITWILL BE ALSACEALSACE WINES WILL JOIN FORCES WITH PRESTIGIOUS PARTNERS WHO REPRESENT THE EXCELLENCE OF FRENCHSAVOIR-FAIRE. THEY WILL BE POSITIONED AT THE VERY HEART OF THE FRANCE PAVILION AND WILL EMBODY ITSTHEME “HYMN TO LOVE: LOVE OF ONESELF, LOVE OF OTHERS, LOVE OF NATURE”
SOME 28 MILLION VISITORS ARE EXPECTED TO ATTEND THE EVENT.
FRANCE AND ALSACE WINES DECLARE THEIR LOVE FOR JAPANThe France Pavilion at the Osaka World Expo 2025 sets a vision for the future guided by the things that are really importantin life, by commitments which are ultimately all odes to love: love for oneself and for others, love of the planet, of living
creatures, a love of nature... Yet it also evokes a love story between France and Japan and, in particular, the strong culturalconnections that have united Japan and Alsace for over 160 years. Although the Alsace region is celebrated all over theworld, its wines benefit particularly from the long-standing appreciation and interest they receive from Japaneseconsumers.
Japan is very important market for Alsace’s winegrowers: it is the region’s sixth market in terms of value and comes out
on top in the Asia-Pacific, showing strong, steady growth. Asia as a whole is very strategically important for Alsace, as its
cuisines are a perfect match for the Alsatian style, meaning its markets have outstanding potential for growth. Alsace’s
presence at the Osaka World Expo demonstrates its commitment to enriching these historic, cultural, and commercial ties
still further.
ALSACE WINES... FROM A LOVE OF NATURE
Alsace winegrowers are intimately connected to nature and the natural environment, which they are at pains to protect.
Over the centuries, they have shaped sublime landscapes and have made Alsace’s vineyards some of the best in theworld. Because nature and mankind are mutually dependent—both are living, breathing beings— and wine’s magic comesfrom the harmony of this relationship. Preserving this balance for over 1000 years is what defines the raison d’être andsavoir-faire of Alsace’s vineyards.
This is the relationship which unites the 3000 winegrowing families and 700 businesses selling Alsace wines today. Thesepassionate men and women are guided by the conviction that there is no better technology than the human hand,particularly when it works in harmony with the gifts Nature has to offer, for transforming raw materials—earth, air, water,sun, and plants—into outstanding wines.

This tender, alchemical bond that Alsace’s vineyards have maintained with nature, vintage after vintage, from one
generation to the next, will be the focus of the region’s messaging as part of the France Pavilion.
ACTING TODAY TO SAVE TOMORROWOver the last few years, the Alsace region has worked tirelessly to raise awareness about the quality and diversity of its
wines, instigating bold, high-impact initiatives to promote the sector by highlighting its wines at trade fairs and countless
events, and taking a strong position on communication and social responsibility.
But it doesn’t stop there: the next few years will see the launch of the “Cité des Vins d’Alsace”, or “Alsace’s World ofWine”, an intergenerational project that will serve as a promotional tool for locals, national, and international, visitors alike,for those who dream of coming to Alsace or for the millions who travel along the remarkable Alsace Wine Route everyyear.
Alsace Wine’s participation in the World Expo 2025 is part of this endeavour and illustrates the region’s desire to
showcase Alsace’s iconic vineyards on an international stage.
“By taking part in Osaka, Alsace Wines is demonstrating that they are an embodiment of French excellence, that they
are blazing a trail for future generations and are truly ahead of their time, working on the set of some of the mostremarkable wines on the planet” - Serge Fleischer, President of CIVA.
“We are delighted to welcome Alsace Wines as one of France Pavilion’s Gold Partners. The presence of these 3000
winegrowers contributes to the significant biodiversity offered by our supporters as well as offering a wonderful
illustration of our country’s love of nature, a love that will be at the heart of the permanent exhibition”. - Jacques
Maire, President of COFREX and Commissioner General for the France Pavilion at Osaka 2025.
***
About COFREXFounded by the State in January 2018, COFREX SAS is the first permanent operation dedicated to the preparation,organisation and implementation of France’s participation in global and international Expositions. It draws on experiencefrom previous Expos to ensure the long-term continuity of these events and to ensure they are organised in the best
possible way, at the lowest cost, and with the least impact. It is based on a partnership between public and private actors
and aims to promote France’s image and attractiveness worldwide.
www.cofrex.fr
About the France Pavilion at Osaka World Expo 2025:
The Osaka World Expo 2025 (Japan) will take place between the 13th April and 13th October 2025, around the theme of“Designing Future Society for Our Lives”, broken down into three sub-themes: “Saving Lives”, “Inspiring Lives”,“Connecting Lives”. It will be held on the man-made Yumeshima Island and located in Osaka bay on a 155ha site, withbuildings designed by architect Sosuke Fujimoto. The Pavilions will be connected by a “ring roof”, 615m in diameter andwith a circumference of 2km, divided into three macro-zones: Green World, Pavilion World, and Water World. More than150 countries will be represented and 28 milion visitors are expected to attend. The France Pavilion, which aims toshowcase French innovation and expertise, will be located in the “Empowering Lives” zone, near the Japan Pavilion andthe main entrance to the World Exposition.
www.expo2025.or.jp***
COFREX PRESS CONTACTS
Caroline Le Got : cofrex@hkstrategies.com
Nathalie Mercier : nathalie.mercier@cofrex.fr
Mélissa Reymond : melissa.reymond@cofrex.fr

CIVA PRESS CONTACTS
Foulques Aulagnon : f.aulagnon@civa.fr