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Genpact Teams with Advantage Solutions, Leveraging AI toTransform Consumer Goods Operations at Scale
Genpact's data, technology, and AI prowess combined with Advantage Solutions' consumer goods industry
expertise to drive scalable innovation and enhanced experiences
Innovative go-to-market model creates a new enterprise-wide technology platform with Salesforce

NEW YORK, Jan. 31, 2024 /PRNewswire/ -- Genpact (NYSE: G), a global professional
services firm focused on delivering outcomes that transform businesses, announced a
new multi-year engagement with Advantage Solutions (NASDAQ: ADV), a leading providerof sales and marketing services to consumer goods manufacturers and retailers.
Combining Genpact's domain, process, and technology expertise, with Advantage
Solutions' extensive industry experience, and leading technology platforms like
Salesforce, provides solutions to foster competitive advantages and growth for global
consumer goods companies.
Genpact will lead the implementation of a suite of industry-leading platforms, including
Salesforce Order Management, Esker for order automation, HighRadius for Cash App
automation, collections, and smart deduction management, and Genpact's digitalbusiness platform Genpact Cora, to rapidly scale Advantage's commerce operations
to drive fast, smart business decisions with AI-enabled and experience-led digitaltransformation capabilities. These platforms will unlock value through scalability,flexibility, and adaptability to streamline processes, reduce complexities and expenses,
as well as enhance collaboration and efficiency across organizations.
"Consumer goods and retail companies that embrace data, AI, and digital transformationin their operations are better equipped to respond swiftly to market changes," said BK
Kalra, President and CEO-Designate, Genpact. "Genpact's AI-first posture, coupled with
our focus on leveraging industry-leading technology partnerships, is poised to transformthe Advantage Solutions consumer goods-retail ecosystem, delivering deeper value andempowering their customers to outcompete in their markets."
In this transformative alliance, Genpact will build an advanced, custom digital platform toautomate various back-office processes for Advantage, including order-to-cash services,
contract management, trade-program management, vendor-managed inventory support,
call-center services, electronic data interchange, and data synchronization. This platform

is designed to heighten speed and accuracy in supporting clients with these services.
"Leveraging technology and data for real-time insights is vital for competitive agility, andthis agreement enables us to provide our clients improved, state-of-the art services
without disruption," said Dave Peacock, CEO, Advantage Solutions. "We recognize theneed for an advanced digital infrastructure to help drive efficiencies and create capacity
to reinvest in our core capabilities and accelerate growth. Through the work we'll dotogether, we will offer clients and customers an improved overall experience as we strive
to be more proactive and agile in exceeding their expectations in this dynamicenvironment.""Our ongoing collaboration with Genpact enhances Salesforce's ability to deliver
impactful and transformational solutions for our customers, like Advantage Solutions,"
said Matt DeTroia, Senior Vice President, Alliances and Channel Revenue, Salesforce.
"Genpact's expertise in technology, strategy, and process efficiency, driven by a resultsoriented mindset, differentiates their capabilities to empower long-standing customer
success."
For more information about Genpact and its consumer goods and retail services, visit:https://www.genpact.com/industries/consumer-goods-and-retail.
About Genpact
Genpact (NYSE: G) is a global professional services firm delivering the outcomes thattransform our clients' businesses and shape their future. We're guided by our real-world
experience redesigning and running thousands of processes for hundreds of globalcompanies. Our clients – including many in the Global Fortune 500 – partner with us forour unique ability to combine deep industry and functional expertise, leading talent, andproven methodologies to drive collaborative innovation that turns insights into action anddelivers outcomes at scale. We create lasting competitive advantages for our clients andtheir customers, running digitally enabled operations and applying our Data-Tech-AI
services to design, build, and transform their businesses. And we do it all with purpose.
From New York to New Delhi and more than 30 countries in between, our 125,000+ teamis passionate in its relentless pursuit of a world that works better for people. Get to know
us at Genpact.com and on LinkedIn, Twitter, YouTube, and Facebook.
Salesforce and others are among the trademarks of Salesforce, Inc.

MEDIA CONTACTS:
Siya Belliappa

Genpact Media Relations – Global+1 718 561 9843
Siya.belliappa@genpact.com
SOURCE Genpact

https://media.genpact.com/2024-01-31-Genpact-Teams-with-Advantage-Solutions,-Leveraging-AI-to-TransformConsumer-Goods-Operations-at-Scale