IJSM, Volume 10, Number 1, 2010

ISSN: 1555-2411

ABSTRACTS
1. STRATEGIC MANAGEMENT ACCOUNTING AND CORPORATE PERFORMANCE OF THAI-LISTEDCOMPANIES: A MEDIATING EFFECT OF MANAGEMENT PROCESS
Korravee Chai-Amonphaisal, Mahasarakham University, Thailand
Phapruke Ussahawanitchakit, Mahasarakham University, Thailand
ABSTRACTThis study investigates the relationships among strategic management accounting (SMA) implementation,
management process (successful planning, competent directing, effective controlling, and valuable decision
making) and corporate performance via strategic flexibility as a moderator in the context of Thai-listedcompanies using a contingency theory framework.
Moreover, three constructs for antecedent of SMA implementation include advanced manufacturing
technology capability, competitive strategy, and competitive intensity was chosen as independent variables.
The ordinary least squares (OLS) regression analysis and data from 107 accounting managers or
accounting directors of Thai-listed companies supported our hypotheses, researchers found that: (1) SMA
implementation is positively related to management process (successful planning, competent directing,effective controlling, and valuable decision making); (2) SMA implementation is positively associated withcorporate performance; (3) successful planning and competent directing are not accepted as mediators of
the SMA implementation-corporate performance relationships.
IN contrast, effective controlling and valuable decision making are accepted as mediators of the SMA
implementation-corporate performance relationships; (4) strategic flexibility is not moderators of the
management process and corporate performance; and (5) advanced manufacturing technology
capability, competitive strategy, and competitive intensity are positively related to SMA implementation.
Thus, theoretical and managerial contributions are provided, conclusion and suggestions are also presented
for future research.
Keywords: SMA Implementation, Successful Planning, Competent Directing, Effective Controlling, Valuable
Decision Making, Advanced Manufacturing Technology Capability, Competitive Strategy, Competitive
Intensity, Strategic Flexibility, Corporate Performance

2. STRATEGIES FOR SUSTAINABLE DEVELOPMENT OF SILK INDUSTRY IN NORTHEASTTHAILAND
Patsorn Siewsamdangdet, Charles Darwin University, Darwin, NT, Australia
Sivaram Vemuri, Charles Darwin University, Darwin, NT, Australia
Philip Bretherton, Charles Darwin University, Darwin, NT, Australia
ABSTRACT
Sustainable development of the industry can be best understood by examining factors influencing thestakeholders as their livelihoods depend on it. Such an examination leads to investigations of the valuechain describing transactions among the stakeholders. After examining the factors and actors involved in thesilk industry, the paper proposes strategies for sustainable development of silk industry in Northeast
Thailand. The paper suggests the need for simultaneous engagement of these strategies at local, national
and international levels.
Keywords: Sustainable Development, Silk Industry, Value-Chains.

IJSM, Volume 10, Number 1, 2010

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3. A COMPARATIVE STUDY OF U.S. AND CHINESE CORPORATE MISSION STATEMENTS
Arifin Angriawan, Purdue University Calumet, Hammond, Indiana, USA
Casimir C. Barczyk, Purdue University Calumet, Hammond, Indiana, USA
Kasia Firlej, Purdue University Calumet, Hammond, Indiana, USA
Charles Rarick, Purdue University Calumet, Hammond, Indiana, USA
Inge Nickerson, Barry University, Miami Shores, Florida, USA
ABSTRACT
A review of the research on corporate mission statements indicates that they are unique, enduring written
depictions of a firm’s identity or purpose for being. The research is unclear as to their effect on firm
performance. They often differ in content and structure based on cultural and institutional factors. There isevidence suggesting that there are significant differences between the mission statements of U.S. andforeign firms. An investigation of the corporate mission statements of Chinese firms reveals that they are
similar in many respects to those of their U.S. counterparts, but are different in two respects. They focus
more on public image and less on survival and growth. They emphasize cultural values of nature,
harmony, relationships, and positive image projection.
Keywords: Chinese Mission Statements, U.S. Mission Statements, Strategic Management, Global,
Public Image, Survival, Growth, Profitability, Nature, Harmony, Relationships.
4. AN EMPIRICAL ANALYSIS OF ORGANIZATIONAL TRANSFORMATION CAPABILITY IN THAI ELECTRICAL AND
ELECTRONIC BUSINESSES: HOW DOES IT INFLUENCE SUSTAINED COMPETITIVE ADVANTAGE?
Anirut Pongklee, Mahasarakham University, Thailand
Phapruke Ussahawanitchakit, Mahasarakham University, Thailand
ABSTRACTThis paper extends the RBV and Dynamic capabilities theory to examine the role of organizationaltransformation capability that affects strategic platform uniqueness, capable resource establishment, andswirl innovative knowledge which link to a firm’s sustained competitive advantage throughtechnological dynamism as a moderator of the relationships between organizational transformation capability
and its consequences. The key antecedents include three factors of environmental scanning, customer need
uncertainty, and diversified markets and services. This paper also treats economic change as a moderatorof the aforementioned relationships. Three hundred and seven electrical and electronic businesses inThailand are samples of the paper. The results indicate that organizational partial transformation capability
have significant positive effects on strategic platform uniqueness, capable resource establishment, and swirl
innovative knowledge. Both strategic platform uniqueness and capable resource establishment are positively
associated with sustained competitive advantage. Only environmental scanning is an important antecedentof organizational transformation capability. Additionally, economic change is a moderator of the customer
needs uncertainty-organizational transformation capability relationships. Theoretical and managerial
contributions and suggestion for further research are provided, and conclusion of the paper is presented.
Keywords: Organizational Transformation Capabilities; Strategic Platform Uniqueness; Capable Resource
Establishment; Swirl Innovative Knowledge; Environmental scanning, Customer Need Uncertainty;
Diversified Markets and Services; Economic Change; Technology Dynamism; Sustained Competitive
AdvantageIJSM, Volume 10, Number 1, 2010

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5. T H E EFFECT OF T ECHN I CAL EFFICIEN C Y I N IN SU RAN C E COMP ANIES ON STOCKPERFOR MA NCE : D A TA E N V E L O P M ENT A N AL YSI S (DE A ) E V ID EN CE F RO M
JORDAN IA N CO MP ANIES L I ST ED I N AMM A N S T O CK E XCHAN GE ( A S E ) DU RIN G
THE PERIOD ( 2 0 00- 200 6)
Moh'd M. Ajlouni, Yarmouk University, Jordan
Sinan Tobaishat, Yarmouk University, Jordan
ABSTRACTThe purpose of this study is to measure the technical efficiency of Jordanian insurance companies using
DEA. The period of the study (2000-2006) is the duration of observed improvements in this sector. The
importance of this study is that it will give attention to what extent technical efficiency will support thecompanies overall goal and how ASE values such efficiency. The sample consists of 22 insurancecompanies listed in ASE. The inputs variables used to measure efficiency are: technical reserves, equity,
borrowings, and operating expenses. While the outputs include: premium and investment income. The
results reveal that insurers' efficiency is increased over the study period, and ASE values the technicalefficiency of insurance companies by appreciating their stock prices.
Keywords: Insurance, Jordanian, Stock Exchange

6. GREEN STRATEGIES AND GREEN MARKETING
Katherine Liang, California State University-Fullerton, USA
Peng Chan, California State University-Fullerton, USA
Sittiwat Kamkatwong, DBS Bank, Bangkok, Thailand
ABSTRACTAs civilization has grown rapidly from the industrial revolution, industrialization has gradually been damaging
the ever so fragile eco-environment through chemical emissions and pollution. From ice ages, heat waves
and droughts, our environment has experienced great change. In order to prevent our balanced ecosystem from becoming another ice age or heat wave, going green is something we will all need to facesooner or later. Global warming has been a major concern for the past two decades. In order for businesses
to respond positively to these climate changes, corporations will need to change how business is done tominimize the effects it has on the environment. The purpose of this research paper is to examine and analyze
how different business practices can make a constructive impact on our environment. In addition, companies
can cut down costs and gain a competitive edge and reputation. This study also analyzes customer behavior
associated with green products and sets up a strategic model to implement green marketing tactics. Lastly,
the study will help managers and executives identify emerging green markets and create benefits for bothbusiness and consumers.
Keywords: Green Strategies; Green Marketing

7. WORKING CAPITAL MANAGEMENT, OPERATING CASHFLOW AND CORPORATEPERFORMANCE
Wasim K. AlShattarat, Gulf University for Science and Technology (GUST), Kuwait
Haitham Nobanee, The Hashemite University, Zarqa, Jordan
Ayman E. Haddad, The American University of Kuwait
Kuwait Maryam AlHajjar, The Hashemite University, Zarqa, Jordan
ABSTRACTThis paper investigates the relationship between working capital management, corporate performance andoperating cash flow. The relationship is examined using dynamic panel data analysis. The analysis based ona sample of 5802 U.S. non-financial firms listed in the New York Stock Exchange, American StockIJSM, Volume 10, Number 1, 2010

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Exchange, NASDAQ Stock Market and the Over The Counter Market for the period 1990-2004 (87030 firmyear observations). The results suggest that managers can increase profitability and operating cash flow of
their firms by shortening the cash conversion cycle and the receivable collection period. The results also
show that shortening the inventory conversion period and lengthening the payable deferral period reduces
the firm’s profitability and operating cash flow.
Keywords: Working Capital Management, Cash Conversion Cycle, Receivable Collection Period,
Inventory Conversion Period, Payable Deferral Period, Operating Cash Flow, Corporate performance

8. STRATEGIC HUMAN RESOURCE MANAGEMENT CAPABILITY AND ORGANIZATIONAL
EFFECTIVENESS OF HOTEL BUSINESSES IN THAILAND
Manisara Sananuamengthaisong, Mahasarakham University, Thailand
Phapruke Ussahawanitchakit, Mahasarakham University, Thailand
ABSTRACTThe purpose of this study is to investigate the effect of antecedents and consequences of strategic humanresource management capabilities which consist of four dimensions, namely, recruitment and selection
intelligence, career path progressiveness, human resource development excellence, performance appraisal
efficiency leading to organizational effectiveness via two moderators: top management support andorganizational climate. Here, hotel businesses in Thailand are samples of the study. The results show that
performance appraisal efficiency is significantly and positively related to organizational loyalty. Human
resource development excellence and performance appraisal efficiency are significantly and positively
related to working enthusiasm and employee commitment. Moreover, organization awareness for humancapital has a positive influence on strategic human resource management capabilities. Contributions andsuggestions for future research directions, and conclusions are highlighted.
Keywords: Strategic Human Resource Management Capability; Recruitment and Selection Intelligence;
Career Path Progressiveness; Human Resource Development Excellence; Performance Appraisal
Efficiency; Working Enthusiasm; Organizational Loyalty; Employee Commitment; Organization Awarenessfor Human Capital; Organizational Effectiveness; Top Management Support; Organizational Climate

9. THE SERVICE-LEARNING EXPERIENCE IN A CAPSTONE MARKETING COURSE:A FRAMEWORK FOR ASSESSING STUDENT OUTCOMES
Jennifer Barr, The Richard Stockton College of New Jersey, Pomona, New Jersey, USA
ABSTRACT
Volunteerism is consistent with the mindset, value system, and motivation of the Millenials or Generation Y,
a demographic that gravitates toward companies with corporate cultures that stress social
responsibility and diversity. Civic responsibility and service-learning (a pedagogical method that integrates
community service with academic study) are inextricably intertwined.
Consequently, an important issue surrounds the impact of service-learning on the academic development
and life skill development of undergraduate students, and ultimately, their preparedness for the
professional arena. The purpose of this paper is to present a framework and advance propositions
for an empirical exploration of the intellectual and personal outcomes that accrue to undergraduate
students from the service-learning experience in a capstone marketing course.
Keywords: Service-Learning, Marketing Pedagogy, Experiential Education, Civic Engagement, Strategic
MarketingIJSM, Volume 10, Number 1, 2010

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10. PERSONALITY TRAITS AND IMPLICIT LEADERSHIP THEORIES OF BRUNEIANS
Syamimi Arif Lim, University of Brunei Darussalam, Brunei Darussalam
Dayangku Siti Rozaidah, University of Brunei Darussalam, Brunei Darussalam
Ali Yusob Md Zain, University of Brunei Darussalam, Brunei Darussalam
Rozhan Othman, University of Brunei Darussalam, Brunei Darussalam
ABSTRACT
Research in leadership has seen a shift in focus from one that is leader-centric to one that is followercentric. It is argued that a leader’s effectiveness is also affected by the followers’ acceptance of the leader as
their leader. Followers rely on their cognitive schema to judge whether someone deserves to be considereda leader. This cognitive schema is the implicit leadership theory (ILT) individuals have on what are thequalities of a leader. Research evidence shows that there is considerable variation in the ILT held by people
across nations. This paper will present the findings of study on the ILT held by Bruneians. It will also
examine the relationship between ILT and a number of personality variables.
Keywords: Implicit leadership theory, personality, Brunei, public sector

11. EXPLOITATIVE AND EXPLORATORY LEARNING IN NEW PRODUCT DEVELOPMENT TEAM
Jing-Wen Huang, National Pingtung University of Education, Taiwan
Yong-Hui Li, National Pingtung Institute of Commerce, Taiwan
ABSTRACTThe purpose of this study is to examine the effect of slack resource on the relationship between teamlearning and project performance. Regression analysis was used to test the hypotheses in a sample of
Taiwanese firms. The findings suggest that team learning is positively associated with project
performance. In addition, slack resource plays a moderating role in the relationship between teamlearning and project performance. Empirical results provide general support for our predictions.
Managerial implications and future research directions are discussed.
Keywords: team learning, slack resource, project performance

12. CONCEPTUAL FRAMEWORK FOR INTEGRATING STRATEGIC PLANNING SYSTEMS AND
ORGANIZATIONAL CHANGES
Jay Lee, California State University-Sacramento, Sacramento, California, USA
ABSTRACT
Efforts will be made to develop a conceptual framework for integrating between strategic planning systemand strategic issue management system (Camillus & Datta, 1991). Integrative planning framework will be
explored with the effects of flexible organizational structure (Volberda, 1996) and different strategic
choices in a turbulent environment. Conceptual framework will be extended from a previous study that dealt
with three types of organizational changes (Camillus et al., 2001), and modular organizational structure is
proposed as an alternative organizational form to optimize the complex linkages among strategy, structure,and planning and control systems. Implications for future study will be discussed.
Keywords: Strategic Planning System, Strategic Issue Management System, Organizational ChangeIJSM, Volume 10, Number 1, 2010

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13. AN INTEGRATED STRATEGIC FRAMEWORK FOR NONPROFIT ORGANIZATIONS
Vitaya Hearunyakij, California State University-Fullerton, USA
Peng Chan, California State University-Fullerton, USA
Theeraporn Thitthongkham, Ramkhamhaeng University, Bangkok, Thailand
ABSTRACT
More and more non-profit organizations are changing their strategies to battle with increased
competitions from for-profit enterprises. Non-profits are turning to commercial arena for leverage orreplace their traditional sources of funding. To explore new possibilities commercialization, nonprofit leadersneed to craft their strategies carefully. An overall framework can help nonprofit leaders understandand assess their options. The purpose of this paper is to establish an overall strategic framework that canbe used to help a nonprofit organization successfully compete against commercial enterprises. The strategic
framework should include three important areas: client relationship, financial structure, and overall planning.
These three keys area have been separately studied before; however, this study will attempt to integratethese areas into a strategic framework. More often, nonprofit strategies only focus on one of these important
areas and pay very little attention to other areas. These three key areas will reflect on the organization’s
mission and goals. Good client relationship is essential to help the organization expand and retain its
customers. Keeping a good relationship, for example, would help the organization bring in morevolunteers which is the source of a nonprofit organization’s workforce. Financial structure focuses on
the organization’s goal and objective. The balance between commercial and traditional source of funding
would help the organization become less dependent donations and grants. The overall planning delivers theorganization’s goals while strengthening client relationship and retaining financial support. Finding a soundstrategic framework that includes these three key areas will help the nonprofit organization develop a clear
path to achieve its mission.
Keywords: Nonprofit Strategies; Integrated Strategic Framework

14. THE GLOBALIZATION OF ONLINE SOCIAL NETWORKING: IMPLICATIONS FOR FIRM STRATEGY
Helman Lukito, California State University-Fullerton, USA
Peng Chan, California State University-Fullerton, USA
ABSTRACTThis paper examines the rise of online social networking and its effect on firm strategy as the social
networking phenomenon expands worldwide. It will begin with an overview of the current situation
relating to the globalization of social networking websites, along with the background on how word-of- mouthcommunications may arise from the situation. Subsequently the paper will highlight the potential problems
and opportunities arising from online social networking, and how a firm’s strategy may be impacted
particularly in the area of global cross-border competitive strategy. An assessment will be made on whether
to put in place advocates in the online social networking environment. A set of recommendations for
managers will be proffered at the conclusion of this report, outlining the effects and implications of social
networking websites to the managers in crafting their firms’ global strategy.
Keywords: Online Social Networking Strategies; GlobalizationIJSM, Volume 10, Number 1, 2010

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15. RELATIONSHIP BETWEEN SERVICE QUALITY, LOYALTY AND CROSS-BUYING INTENTION:
MODERATING ROLE OF PERCEIVED RISK AND ALTERNATIVE ATTRACTIVENESS
Saroj Kumar Mishra, Indian Institute of Technology Kanpur, Kanpur, India
Narendra K. Sharma, Indian Institute of Technology Kanpur, Kanpur, India
ABSTARCTThis article examines the relationship between service quality, loyalty and cross-buying intention using datafrom the banking customers. It also investigates the moderating role of perceived risk and alternative
attractiveness on enhancement of relationships. The results revealed that although customers’ service
experience and relationship maintenance matter a lot, still other factors such as perceived risk andalternative attractiveness are important drivers of the customer to cross-buy. The research indicates thatwhen it comes to new services, customers consider the existing service provider’s ability to deliver highquality, low risk and attractive services for enhancement of the relationship.
Keywords: service quality, loyalty, cross-buying intention, perceived risk, alternative attractiveness16. AN EXPLORATORY MODEL OF STRATEGIC TECHNOLOGY PARTNER SEARCH PROCESS
Saji K.B., Indian Institute of Management, Lucknow 226013, India
ABSTRACT
Although much is written about the success factors that lead to technology partnerships, very little
attention has been paid so far by the researchers to the way with which firms identify and select the righttechnology partner, which otherwise is very crucial for the economic result of a strategic partnership. The
prior research explains the suitability and effectiveness of fixed arrangements in different forms ofcooperation on one hand, and the motives that lead partners in their partnering efforts on the other. It has
been observed that the starting point for all studies reported in the extant literature is a situation wherein
partnering already has resulted in an agreement on cooperation. The present study, however,commences from a different note wherein the potential partner is considered as single, looking for and inneed of some form of strategic technology partnership. The broad objective of the study is therefore to
explore the process by which firms do search and select their technology partners. The paper with thesupport an exploratory research reports a conceptual model for the strategic technology partner search
process.
Key Words: Technology Partnering, Technology Strategy, Technology Partner Search Process.

17. INFLUENCE OF STRATEGY AND CULTURE ON MANAGEMENT CONTROL SYSTEMS (MCS):
A CONCEPTUAL FRAMEWORKRRK Sharma, Indian Institute of Technology, Kanpur, India
Wen-Goang Yang, Chaoyang University of Technology, Taichung, Taiwan
KK Lai, National Yunlin University of Science and Technology, Taiwan
ABSTRACTIn this paper, we develop a framework that relates strategy of a firm and the national culture to its
management control system (MCS).
Keywords: Strategy, National Culture, Management Control SystemIJSM, Volume 10, Number 1, 2010

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18. EXPLORING THE EMERGENCE OF MANAGEMENT CONTROL PACKAGES – A RESOURCE
DEPENDENCE THEORY PERSPECTIVE
Malte Brettel, RWTH Aachen University, Aachen, Germany
Uwe Voss, RWTH Aachen University, Aachen, Germany
ABSTRACT
There is general agreement that individual formal and informal management control forms do not operate inisolation. However, there has been very little explicit conceptual work on the topic of management control
combinations or packages. This lack might have lead to erroneous conclusions regarding the links between
control, environment, and performance in the past. A further exploration of control packages is thus ofhighest concern to the research agenda in management control. This article attempts to provide a cohesive,
contingency framework of how management control packages of formal and informal control forms
emerge. The study builds on the seminal conceptualization by Jaworski, Stathakopoulos, & Krishnan(1993) and integrates it with propositions derived from Organizational Control Theory (OCT) and Resource
Dependence Theory (RDT). Specifically, it proposes that managerial dependence and ease of performance
evaluation are fundamental to the emergence of individual control packages. Notably, the suggested
framework sheds new light on the emergence of high and low control packages, which have been
confirmed to be phenomena of substantial spread across organizations, however, have not been explored
conceptually in the past. After a short introduction and review of the recent literature on control packages,
the paper derives the contingency framework and its propositions step by step. The article closes
discussing its limitations and potential avenues for further research.
Keywords: Management control package, Control combination, Informal control, Formal control, Resource
Dependence Theory, Organizational Control Theory, Control feasibility.

19. SME KNOWLEDGE NETWORK TRAINING: A KEY TO ORGANIZATIONAL SUSTAINABILITY
Susu Nousala, RMIT University, Melbourne Australia
Suthida Jamsai Whyte, Ubon Ratchathani University, Thailand
ABSTRACTThis paper will examine specific elements of knowledge transfer methods that SMEs themselves need to
become aware of, identify with, and actively encourage. The understanding, identification and facilitation ofknowledge network transfers create the basis for sustainable organizational knowledge structures. SMEs
are not a cohesive group and can be particularly economically vulnerable, making it difficult for policy makers
and educators to target and to actively support this group. Previous SME programs, with regards toeducation and training, have been top down approaches with inconsistent results. The break from thetraditional top down approach can enhance all elements of an industry sector by beginning to empower andtrain SMEs to build their own sustainable knowledge networks. This case study highlights why dynamic
SME environments are enhanced when entire network structures, support interconnected actors throughformal and informal knowledge exchange. Training for SMEs needs to understand ‘the existence and valueof knowledge networks’ which extend beyond the individual element or a single node.
Keywords: Knowledge, SME, sustainability