Asia Business Leader Program“Doing Business in Asia (DBiA)”
Hitotsubashi University, International Corporate Strategy
Kazuhiro SakaWhat is “Doing Business in Asia (DBiA)”?
DBiA is a two-week intensive course offered jointly
by Guanghua School of Management of Peking University,Seoul National University Business School andthe Graduate School of International Corporate Strategy, Developing Business
which gives an overview of doing business in China,
Leaders in Asia
Japan, and Korea.

Graduate School of International Corporate Strategy
Hitotsubashi University

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Contents of DBiA (Seoul module)
DAY 1

DAY 2

DAY 3

DAY 4

DAY 5

ThursdayFridaySaturday

SundayMonday2013/8/15

2013/8/16

2013/8/17

2013/8/18

2013/8/19

8:00
Shuttl e to SNU

8:00
Shuttl e to SNU

TBA

8:00
Shuttl e

SNU Ca mpus
LG 202SNU Ca mpus
LG 202TBD

SNU Ca mpus
LG 202

Session 1"Subje ct TBD"
(Prof.Cho, Dong
Sung)
Session 2"Subje ct TBD"
(Prof.Ha n,Gyoung
Ha e )

Session 3"An Ana l ys i s ofKore a n
Ente rta i nme nt
Bus i ne s s a nd
Session 4
Orga ni za ti ona l
Cul ture i n
Kore a n Fi rms(Prof. Se ongs uLunch

Lunch

SNU Ca mpusLG 202

We l come Lunch@ Soda m Ma ru(on-ca mpusre s ta ura nt)
I ntroducti on &I ce Bre a ki ng
Group Proje ct
Ki ck-off
SNUCa mpus TourFi e l d Study 1(On-ca mpus )13:00-15:00"Sta rbucks
Kore a "-Ca s e Study of
Sta rbucks i n
Kore a , Chi na
pa n 2Fiaendl d Ja
Study
16:00-17:45"Yuha nKi mbe rl y"-The Be s t
Bus i ne s s
Modul e forSus ta i na bl e
Ma na ge me nt

Graduate School of International Corporate StrategyHitotsubashi UniversityGroupProje ct
WorkSe s s i on l
Cul tura lProgra m l(TBD)

Cul tura lProgra m l l"Mus i ca l BI BAP"

Cul tura lProgra m l l l(TBD)

Fi e l d Study 3
10:00-11:30"YG
Ente rta i nme nt"- Kore a n Wa ve :The "Ps y" ca s e

LunchGroup
Proje ct
WorkSe s s i on l l
14:00-16:00
Mi dte rm che cki n pre s e nta ti on :Propos a l of
Te a m Proje ct(Prof.Cho,The re s a )Wra p-up

Fa re we l l
Di nne r3

Thematic Outline of Seoul Module• Korean Companies’ Strategy and Innovation• Aging Means Business : A Korean Case
• Starbucks: Building an Icon Brand – Connecting
Humanity• An Analysis of Korean Entertainment Businessand Korean Wave, Hallyu• Organizational Culture in Korean Firms• (Field study) Yuhan Kimberly- The BestBusiness Module for Sustainable Management• YG Entertainment – Korean Wave: The “Psy”
case
Graduate School of International Corporate Strategy
Hitotsubashi University4

Contents of DBiA (Beijing module)
DAY 6

DAY 7

Tuesday

WednesdayThursdayFridaySaturday

Sunday2013/8/20

2013/8/21

2013/8/22

2013/8/23

8:15
Shuttl e to PKU

8:15
Shuttl e to PKU

8:15
Shuttl e to PKU

2013/8/25
8:00
Shuttl e toForbi dde n ci ty

PKU Ca mpus
Gua nghua
Bui l di ng

PKU Ca mpus &Hyunda i

PKU Ca mpus &Sta rbucks

2013/8/24
8:00
Shuttl e to
Gre a t wa l l
Gre a t Wa l l&
Summe r
Pa l a ce

Se s s i on 1:9:00-12:00"Ma na gi ng
Acros s Borde rs
In Ea s t As i a ,Pa rt 1 "(Ma Li )Se s s i on 3:
9:00-12:00"Growi ng ol dbe fore growi ng
ri ch"(Ya n Se )Se s s i on 4:9:00-12:00"Ma de i n
Chi na Cha l l e nge a ndopportuni ty"(Zha i Xi n)Hotel -Inche on
Ai rport

Departure for
BeijingSeoul(gimpo) toBeijing (capital)
China Southern
Airlines CZ318
Departure: 12:30 Arrival: 13:25
Duration : 1h55m

DAY 8

DAY 9Lunch

Lunch

Shuttl e bus

Shuttl e bus

Lunch
Arrival: 13:25

We l come &Introducti on

Se s s i on 2:
13:30-16:30"Ma na gi ng
Acros s Borde rsIn Ea s t As i a ,Pa rt 2"
(Ma Li )Fi e l d Study 1"Be i ji ng
Hyunda i "Fi e l d Study 2:
Sta rbucks

DAY 10DAY 11

Be i ji ng(ca pi ta l )Ai rport

Forbi dde nCi ty
TourGre a tWa l la ndSumme r
Pa l a ce
Tour

Fa re we l l Lunch
Departure forTokoyo
Beijing(capital) toTokyo (haneda)
All Nippon Airways
NH1256
Departure: 15:45 Arrival: 20:10
Duration : 3h25m

Ca mpus tour

Graduate School of International Corporate Strategy
Hitotsubashi University5Thematic Outline of Beijing Module• Managing Across borders in East Asia
• Growing Old before growing rich
• Made in China – challenge and opportunity• (Field study) Hyundai factory in Beijing• (Field study) Jingdong

Graduate School of International Corporate Strategy
Hitotsubashi University

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Contents of DBiA (Tokyo module)
DAY 12
Monday8/26/2013

DAY 13
Tuesday
8/27/2013

DAY 14
Wednesday
8/28/2013

DAY 15
Thursday
8/29/2013

DAY 16
Friday8/30/2013

8:30 Walk to ICS

8:30 Walk to ICS

9:00Shuttle Bus

7:00 Shuttle Bus

8:30Shuttle Bus

Shuttle bus to Nagano

Shuttle bus

Welcome & Introduction(Korver)

Session 1:
Honda Way(Kobayashi)

Session 3: Service
Management - Concepts &Frameworks (Intro to Field
Study 2, 3 & 4)
(Fujikawa)

Shuttle bus
Field Study 3-a
Fast Retailing - Uniqlo Ginza
Store Visit(Fujikawa)
Shuttle bus

Lunch & Session 2:"Venturesome Tokyo"(Korver)

Public Transportation

Public Transportation

Field Study 2:
Roppongi Hills Visit

Field Study 3-b:
Fast Retailing - Dialogue with
FR Executives(FR HQ, Fujikawa)

Public Transportation

Shuttle bus

Session 3:
Roppongi Hills Case Study(Kanno)Field Study 4:
Starbucks Japan(Robinson)Shuttle bus

Field Study 1-a"Skytree"(Korver)
Public Transprtation
Group Project Work Session
FreeLunch(FR HQ)

Lunch on own

Free

Graduate School of International Corporate Strategy
Hitotsubashi UniversityFree

Field Study 5:
KOA Corporation(Korver)

Field Study 1-b"Edo Museum"(Korver)

Shuttle bus
Lunch(KOA Corp.)

Lunch

Field Study 5 (cont'd):Ina Food Industry
Yomeishu Seizo

Group Project Work Session

Group Project Presentations

Shuttle bus back to Tokyo

Walk to Restaurant
Wrap-up and Sayonara Dinner7

Thematic Outline of Tokyo Module• Japanese business: Tradition and innovation– Session 1, Honda Way– Field Study 5, Nagano (KOA, Ina Food Industry,Yomeishu)• Venturesome Tokyo– Field study 1, Skytree and Edo Museum– Field study 2 and Session 3, Roppongi Hills• Foreign company operating in Japan (as well asKorea and China)– Field Study 4, Starbucks Japan• Japanese company operating in Korea and China– Field Study 3, Fast Retailing (Uniqlo)

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Hitotsubashi University8

Output through Beijing, Seoul, andTokyo module• Subject: The business response to theopportunities and challenges of aging in China,Japan, and Korea - a comparative observational
study of the elderly market.
Example) “孝” sharing business

Graduate School of International Corporate Strategy
Hitotsubashi University

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DBiA: Doing Business in Asia
August 2013
Beijing (PKU)

Tokyo (ICS)

Seoul (SNU)

Graduate School of International Corporate Strategy
Hitotsubashi University

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My takeaways from DBiA program• Discussion and insight in diversity- market development, economic condition,
history, and cultural background etc.
- ex. Perspective of elderly people (China,Japan, Korea cases)• Gemba (actual place) experience- Seeing is better than hearing- ex. Uniqlo’s service management
Hyundai factory in Bejing
Graduate School of International Corporate Strategy
Hitotsubashi University11