13/09/23

JCI

Awards Entry

2013 Jci World Congress

Power of Sports
JCI JAPAN
Best Local Community Empowerment Program

www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

1/17

13/09/23

JCI
Page 1

Entry Information
Award Program:Category:

2013 JCI World Congress
Best Local Community Empowerment Program

NOM Information
National Organization:

JCI JAPAN
Kosuke Obata
E-mail: yu-ai2@oregano.ocn.ne.jp;
secjjc@mrh.biglobe.ne.jp

National President:

LOM Information
Local Organization:

JCI Toyota

President:

yuzo kawai

President Email: kawaikmc@hm3.aitai.ne.jp

www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

2/17

13/09/23

JCI
Page 2

Basic Information
Duration : Sep 13,22 and Oct 6,20,2012
Staff : 12 members
Rugby Football Union, Toyota Motor Corporation Rugby Team, Local
Sponsors :sports clubs, Toyota city hall
Budget : 7,000(USD)
Profit / Loss : None
In which UN MDG bestfit (if apply): ?:400,000 citizens who live in Toyota, especially for elementary
Who is benefited ?:schoolchildren
Objective : The activity purpose of JCI Toyota is the community development, so we
did the following things.
1. Nex t-generation training through the sports.
We aimed next generation people get the following things through thesport.
A. Pleasure which exercises sports
B. Friendship
C. OMOIYARI
D. Hope to the future
2. Creation of the citizen w ho trains the nex t-generation voluntary.
Creation of the area much better than now by them.
[Background]
It progresses a decrease in the birthrate in Japan, so children isdecreasing every year now.
While the children supporting Japan in the future are decreasing, it isnecessary to offer an opportunity of various learning to children more, togrow up to be an adult supporting the area.
Moreover, in order to do next-generation training more effectively, it isnecessary to create the citizen who can do next-generation training in thearea voluntary.
Overview : JCI Toyota planed and executed two projects on the theme of a sport
toward the achievement of the goal.
We appealed to the citizens and management of two projects was
performed by collaboration with supporters.
1. Holding of a sport meeting for next-generation people
1-1. The briefing session for team managers. (Leader training)・Explanation of a method of leading for next-generation and acharacteristic of the game in order to the achievement of the goal.
1-2. Tag Rugby practice game. (Next-generation training)・Divide the participants into 25 teams (6 per a team) and practice thegame.
・The participants practice in a team, and bonds with a teammate andOMOIYARI are grew up.
1-3. The 1st JC Friendly Cup Tag Rugby Tournament
・Holding of the qualifying round by 5 leagues. (5 teams per a league)
・Holding of the final tournament by the league winners.
・A competition in the meeting is effective for raising friendship andOMOIYARI which the participants learn through practice games.
・The talk session of a pro rugby player and the kick competition
between a participant and a pro rugby player were performed as an
attraction and it was the place where we thought the hope for the
future.
2. Creation of the citizen who trains the next-generation voluntary.
・JCI Toyota provided citizens the know-how of recruitment andmanagement.
・JCI Toyota provided opportunities which the citizens developed theirwww.jci.cc/eawards2n/print.php?lang_id=1&u=34544

3/17

13/09/23

JCI

strong points and could actively act.
[Supplementation]
・Tag Rugby is the ball game which eliminated touch plays, such as atackle, from original rugby. It is a sport which anyone can safely
enjoy, regardless of sex or age.
・Toyota stadium is nominated for the proposed site of 2019 Rugby
World Cup held in Japan.
・In a selection of events JCI Toyota focused on two points which was
effective for training of young people and for development of the area,
so we selected Tag Rugby.
Results : [The results of purposes in 1]
Next-generation people got following things through sports.
1-A. Pleasure which exercises sports
1-B. Friendship
1-C. OMOIYARI
1-D. Hope for the future[The reasons]
JCI Toyota took the questionnaire to 150 next-generation people who
participate this project about following questions and got answers.
1. Did you think that friendship and OMOIYARI with teammate were
important when you teamed with people who met for the first time?
91% of the next-generation people answered "Yes". The majority of
the reasons were that they could cooperate with unfamiliar people
and shared the pleasure with them.
They could learn naturally about friendship and OMOIYARI uniqueto a group game through sports.
2. Did you think about the hope for the future after you met pro rugby
players nearby and listened to his talk?
85% next-generation people answered "Yes".
3. Many people said that they had pleasure and would like to do once
again in free description.
We could convey the pleasure which exercises sports.
JCI Toyota inquired of the next-generation people who participated thisproject about following questions and got answers.
1. Do you live with friendship and OMOIYARI even now after 6 months?
91% next-generation people answered "Yes".
2. Did you conveyed OMOIYARI to someone around you (classmate
and schoolmate)?
46% next-generation people answered "Yes".
3. Why didn’t you convey OMOIYARI to people around you?
Many people said that they had no timing to tell and didn’t know.
4. Do you want to convey OMOIYARI to people around you after this?
Many people said that they want to convey at the time to tell.
5. Why do you want to convey OMOIYARI ?
・If OMOIYARI spread, everybody can live pleasantly.
・It is a normal idea as a person.
・We would like to make the school with OMOIYARI.
[The results of purposes in 2]
We created the citizen w ho trains the nex t-generation voluntary.
[The reasons]
JCI Toyota inquired of the supporters who were concerned with thisproject.
The following are the results.
1. Toyota Rugby Football Union
・We collaborated with local sport clubs and held periodically the Tag
Rugby class for next-generation people by starting of this project.
・We instructed in only rugby before this project started, but we alsocame to instruct in Tag Rugby by starting of this project.
・We would like to concern with this project continuously.
www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

4/17

13/09/23

JCI・We could know the organization except us which did the nextgeneration training and we could spread out the network.
2. Toyota Municipal Board of Education
・We held the Tag Rugby leader class for teachers in 2013 and we could
spread to school education.
3. Toyota Motor Corporation Rugby Team・We held the Tag Rugby class as the activity of our company which
contributes society.
・We would like to dispatch an active player on the next meeting andmore concern with the next-generation training.
Actions Taken : Oct to Dec,2011
Deliberation with administrative agencies(Understanding the present situation of the area, and the determinationof directivity) (Deliberations: 4times)
Jan to Feb,2012
Deliberations with the organizations concerned (Deliberations: 11times)
Mar to Jul,2012
Planning of this enterprise (Meetings: 8 times)
Aug,2012
Recruiting of participants
Sep,10,2012
Team determination meeting
Sep,13,2012
Team managers briefing session
Sep,22,2012
The 1st practice game
Oct,6,2012
The 2nd practice game
Oct,20,2012
The 1st JC Friendly Cup Tag Rugby Tournament, Questionnaire toparticipants
Oct,23,2012
The total and analysis of a questionnaire, Drowing up a business reportOct,24 to 26,2012
Hearing and business reporting to supporters
Nov,14,2012
Business reporting to administrative agencies
Nov,16,2012
Taking over meeting to next fiscal year
Jan,26,2013
Hearing about progress to supporters
Apr,25,26,2013
Hearing about progress to next generation participants
Recommendations : JCI Toyota was successful in getting following things in the 1st JC Friendly
Cup.
1-A Pleasure which exercises sports
1-B Friendship
1-C OMOIYARI
1-D Hope for the future
The factors of a success w ere follow ing things.
1. The sport w as used for the technique w hich anyone canparticipate w ith enjoyment.
2. Children w ho met for the first time made up a team andconcentrated raising a team through practice etc.
3. A competition in convention form heightened the effect.
Especially using Tag Rugby which was a new sport was effective, because
it was first sport for anyone and there was no individual difference.

Next-generation training through thewww.jci.cc/eawards2n/print.php?lang_id=1&u=34544

5/17

13/09/23

JCI

sports was also a very effective
technique in every Local
Organization that created aenvironment which they could
naturally learn.
But, we took the questionnaire to the teammate whether OMOIYARI andfriendship with your teammate were important. As the result, 9% of themanswered "No". The reason why they could not win was in a majority.
You should be careful when you carried out in convention form because
fueling excessive competitive spirit obstructed the achievement of theoriginal purpose.
In the process of hearing, a lot of people of next-generation understood
about OMOIYARI, though only a half of them took the action which they
conveyed the heart to people around them. The majority of reasons werethat they had no timing to tell and didn’t know.
We needed to explain instances which were based on next-generation life
except sports. For example, in what situation you convey.
JCI Toyota was successful in creation of the citizen who trains the nextgeneration voluntary.
The factors of the success w ere follow ing things.
1. JCI Toyota provided the know -how of management w hich w ecultivated so far.
2. JCI Toyota provided opportunities w hich the citizens w ho acted
individually so far got to know each other, cooperated anddeveloped their strong points.
As saying in the hearing to supporters that we collaborated with local
sport clubs and held periodically Tag Rugby class for next-generation
people by starting of this project, there are some organizations in thearea w hich are w orking individually and the citizens noticed thatcooperation betw een organizations had a big effect and they could
move to the action.
We noticed that citizens wanted to do next-generation training but somecitizens worried about funds and how to management, so they could not
move to action.
JCI Toyota considers these things in future business plan and provides
citizens opportunities which they can work actively and leads them towork voluntary.
JCI Toyota got the comments from the following organizations.
1. Toyota Rugby Football Union
・We heartily respect the passion and the energy which JCI Toyota
considers the area.
・We would like to continue to concern continuously with JCI Toyota.
・We got the opportunity to connect with other organizations and we
could collaborate expect this enterprise and could expand our activity.
2. Toyota Municipal Board of Education
・We were impressed by the activity and proposal power of JCI Toyota.
・We took the proposal of JCI Toyota to school education.
3. Toyota Motor Corporation Rugby Team・We heartily respect the passion and the energy which JCI Toyota
considers the area.
・We would like to dispatch active players in next convention andcontinue to concern continuously with JCI Toyota.
Two local newspaper companies told the contents of this enterprise to thearea.
www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

6/17

13/09/23

JCI

A company publishes it once.
The number of distribution households is 95,000.
B company publishes it once.
The number of distribution households is 10,000.

www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

7/17

13/09/23

JCI
Page 3

1

Aw ard Category criteria
Objectives, Planning, Finance and Ex ecution

What were the The activity purpose of JCI Toyota is theobjectives of this community development, so we did the following
program? things.

1. Next-generation training through the sports.
We aimed next generation people get the following
things through the sport.
A. Pleasure which exercises sports
B. Friendship
C. OMOIYARI
D. Hope to the future
2. Creation of the citizen who trains the nextgeneration voluntary.
We create of the community much better than
now by them.

How does this This is equal with an activity plan of JCI forrowing,
program align to JCI provides young people with an opportunity to be
the JCI Plan of active citizens, solution-providers through concrete
Action? action to create positive change.

JCI Toyota promote that a citizen participates incommunity development positively.
1. Provide the opportunity to participate incommunity
development to the citizen.
2. Creation of the citizen who concern community
development voluntary.
Was the budget an There was not the extrabudgetary expenditure.
effective guide forthe financial The breakdown of budget
US$7,000management of the Meeting place construction costs US$3,750
project? Public information costs US$1,650

Participation souvenir costs US$670
Insurance costs US$625

The laborer of the budget cut
1.JCI Toyota explained about the community
development that we perform for the city to
Toyotacity hall and Toyota Motor Corporation, and we
wereable to get an understanding andcooperation to
the project and the action from them.
2.We have used the playground free from Toyota
cityhall, and there are free offer of some participation
souvenirs from Toyota Motor Corporation.
www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

8/17

13/09/23

JCI

How does this [The promotion of the JCI mission]
project advance the JCI Toyota promoted JCI mission by the following.
JCI Mission and 1. We made the opportunity when the nextVision? generation

do positive change.
2. We provided the opportunity to do positive changethat the citizen participated in community
development.
[The promotion of the JCI vision]
JCI Toyota promoted JCI vision by the following.
1. We let a citizen understand importance of thecommunity development.
2. We increased the active citizen in the area
throughthis project.
JCI Toyota took action on its own initiative so thatcitizens could practice community development
positively.

www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

9/17

13/09/23

JCI
Page 4

2

Aw ard Category criteria
Membership Participation

By number, howmany members
were involved inthis program? 12 members
By percentage,
how manymembers of the
Local Organization
were involved inthis program? 76%
Describe the main [The offer of the opportunity to participate inroles of the community development to the citizens]participating 1. JCI Toyota members exchanged opinions with themembers in this citizens about community development.
program. Exchange opinions with the city hall aboutcommunity development. (2 members)
Exchange opinions with companies and organizationsin the area about community development. (4members)
Exchange opinions with the citizens about thecommunity development project. (4 members)
2. The role which creates the program
The meeting about program creation with thecitizens.
(2 members)
The meeting about the role allotment with thecitizens.
(3 members)
Examination and creation of the program contents.
(4 members)[Practice of the community development project]
JCI Toyota members performed the construction,
administration of this project.
Making and the distribution of the handbill(3 members)
Recruitment of participants and management(4 members)
The arrangement of the meeting place (1 member)Preparations for equipment (2 members)
The schedule meeting of the day with the citizen(2 members)
The construction of the meeting place (8 members)
Progress management of the project day(10members)www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

10/17

13/09/23

www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

JCI

11/17

13/09/23

JCI
Page 5

3

Aw ard Category criteria
Community Impact

How did the Local 1. JCI Toyota did the questionnaire and the hearing
Organization tomeasure the participants in this project.
community impact ・We asked them a question
for this program?
"what you were able to get by this project?".

・We asked whether"could you continue having the thing which you
got
by this project?" and"could you actually act the thing which you got by
this project?"
2. JCI Toyota heard it to the supporter who
participatedin this business.
・I asked you a question whether the hearing
contents"took any action after this business".
3. JCI Toyota evaluated the project by the numberoftimes that this project was reported at thenewspapers.
・A company publishes it once. The number of
distribution households is 95,000.
・B company publishes it once. The number of
distribution households is 10,000.

Describe the actual
community impact
produced by thisproject.

From the hearing result to the supporters, thecitizens did positive change and practiced
community development positively by the project
which we held.
As a result of hearing
1. Toyota Rugby Football Union
We collaborated with local sport clubs and held
periodically the Tag Rugby class for nextgeneration
people by starting of this project.
2. Toyota Municipal Board of Education
We held the Tag Rugby leader class for teachers in2013 and we could spread to school education.
3. Toyota Motor Corporation Rugby Team
They held the Tag Rugby class as the activity ofourcompany which contributes society.

www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

12/17

13/09/23

www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

JCI

13/17

13/09/23

JCI
Page 6

4

Aw ard Category criteria
Impact on Local Organization

How did the Local [The recognition improvement to the community]
Organization 1. The recognition of JCI Toyota to the community
benefit from running improved as the organization which had highthis project? contribution to society.

This project was sent to the community throughthemedia.
・A company publishes it once. The number of
distribution households is 95,000.
・B company publishes it once. The number of
distribution households is 10,000.

2. We were able to build the relations were closer toadministration by receiving a high evaluation fromthem by this project.
Toyota city officer gave the following comment tous.
・We were impressed by the activity and proposal
power of JCI Toyota.
・We took the proposal of JCI Toyota to school
education.
[The nature improvement of the LOM members]This project was changed the mind of the JCI
Toyota members.
・JCI Toyota members did positive change by
being
engaged in community development with thecitizens.
How did the JCI Toyota promoted JCI mission by the following.
program advance JCI Toyota provided the opportunity to participate
the JCI Mission? in community development to the citizen throughthis project.
The citizens were able to take action of community
development voluntarily by starting of this project,
so we were able to create the better area.

How did the project JCI Toyota promoted JCI vision by the following.
advance the JCI JCI Toyota was able to increased the citizens who
Vision? were able to take action of community development

voluntarily through this project.
We were able to build the network in the area by
having a citizen and administration understandaction of JCI Toyota. This will be the foundation of
global network.

www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

14/17

13/09/23

www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

JCI

15/17

13/09/23

JCI
Page 7

5

Aw ard Category criteria
Long-term Impact of the Program

What is the [The influence in the area]
expected long-term 1. The citizens who were able to take action of
impact of this community development voluntarily through thisproject? project

involve other citizens, and they perform community
development.
2. The citizens become to take action of community
development voluntarily even sports except the tag
rugby bythe said article.
3. The citizens take action of community
developmentin the field except sports.
[Influence in LOM]
1. Because the community development project thatweperform spreads, the recognition of JCI Toyota tothecommunity improve more.
2. The recognition of JCI Toyota to the community
improved as the organization which had highcontribution to society.
Because the recognition and the contribution of JCI
Toyota to the community improve, JCI Toyota
membersincrease, and our nature improve.
3. Because JCI Toyota members increase, and our
nature improves, we can perform better social
The community development by each other ofcitizens and the JCI Toyota members becomes
active, and be promoted to create the better area.

What changes The problems and the remedies in this project ofwould you make to JCI Toyota are the followings.
improve the results 1. Because made citizen’s role allotment too muchof this project? clear, the difference occurred in the citizen’s

consciousness and positive change.
As the remedy, it is to increase of the citizen’s
meetings, and all the members perform each rolebysharing the same idea.
2. More citizen’s participation promotion.
As the remedy, it is to utilize the media, and do
more
effective publicity work.
3. Increase the opportunities when more citizens
have
positive change.
As the remedy, Increase the opportunities toparticipate by making a league form through theyear
not one meeting form.

www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

16/17

13/09/23

JCI

4. Promote the community development thatcitizens
performs voluntarily.
As the remedy, we provide the opportunity ofpositive change to many citizens, and to increase
the citizens who were able to take action ofcommunity development voluntarily and to open a
local
network.

www.jci.cc/eawards2n/print.php?lang_id=1&u=34544

17/17