2014/10/11

JCIAwards Entry

2014 Jci World Congress
Sunflower project
JCI JAPAN
Best Long-term Local Community Program

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JCIPage 1

Entry Information
AwardProgram:

2014 JCI World Congress

Category:

Best Long-term Local Community Program

NOM Information
National Organization:

JCI JAPAN
Kazuya Suzuki
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization:
President:

JCI Akiruno
izuru ogiwara

President Email: ogiwara@msj.biglobe.ne.jp

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JCIPage 2

Basic Information
Duration : From april-october of 2013
Staff : 350member
Akiruno city , Hinode city , Hinohara city
Sponsors : Akiruno board of education
Akirudai highschool
Budget : sixty hundred dollar
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: Within akiruno city area. Around 100.000 people
Objective : ・Throughout the project to grow Sunflower, We aim to build human
network inside and and outside of JC team・This project has also aim to stimulate the idea of socialization among theparticipant. therefore they become more positive for local activities ingeneral.
Overview : ・Participant grow sunflower from the scratch. this means that we havestarted to find the right field, clean the field before the seeding, put fertilizer
to poor soil and of cause we need to watering if there are no rain insummer time. there are also difficulty to gather enough field for the activity.
however, year by year, we have supporter to whom we ask them let us
use their field during only the summer time. we grow sunflower alongside
the main street of akiruno for total 500m.
・There are many ways to become a “participant” if you cannot join thephysical activity. supporter pays 500yen(5usd) for one planter each. we
ask sponsorship to all over the company/individuals in akiruno by knocking
the door, putting ads in papers, city news papers, and by local radiostation. this activity is also good for give an attention to akiruno jc from theoutside. at the end of summer time, whole city will cover by sunflower. sobeautiful!!
Results : ・Throw the project, we see new network in the group.
・We see significant improvement for social activities in general
Actions Taken : 2012/dec Jc board member examined past year activity and started todiscuss about next physical year planning
2013/jan-mar After 6 times of discussion among the board/chair/co-chairmeeting, akiruno jci have approved the project
2013/mar Started to build the planter for cosponsors
2013/apr Summoned a meeting with city volunteers
2013/apr Started to clean the fields with city volunteers
2013/may Started the seeding with city volunteers
2013/aug Held an event cerebrating for flower blooming. we walked
with all the participant alongside the flower rode. after that we had dinner
together.
2013/aug Clean the flowers after the blooming.
2013/sep Held the gallery of photo/art at the shopping- mall in hinode2013/sep Award ceremony for the gallery. we invite professional photo/art
professors to vote for the works.
2013/sep Internal wrap up meeting in akiruno jci.
2013/oct Gather the sunflower seeds for feeding to animals in hamura zoo.
therefore, the participant feels completion of the food chain. it was very
good for kids understand the importance of the food.
Recommendations : ・The main road where the traffic is heavy busy, we sometime see thevehicle has difficulty to pass throw the street because of the highsunflower bothers them.
・There are less number of participant than we expected at the binging. wehave done the pr throw city paper, facebook, schools, we need to try new
other method to the pr for next year actiity
・Major supporter akiruno city give a name to the street as “sunflowerstreet”
・Thanks for the big understanding of akirudai highscool students gave usa hand to clean the fields before the seeding.
・Tokyo news paper (55kprints) picks up the project in the front page
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JCI

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JCIPage 3

Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the ・We build the network within the participant throw
long-term the program
objectives of this ・Participant starts to give an attention to local
program? activity therefore increase the number of participant

to any kind of city activity as general・As we have continued the program, the sunflower
has become one of the city tourist attraction ofakiruno
How does this This project matches the jci activity theory for
program align to “impact” “motivation” “collaboration” andthe JCI Plan of “connectivity”
Action? ・As an “impact”. It gives significant impact to local

activity. because, year by year, sunflower becomes
local tour attraction in the city. it helps local
business as well.
・As a “motivation”. This program has been designed
to achieve aspiration of social activity among theparticipant, it ignites people to develop or even thinkof better society by their own activity.
As a “collaboration”. Participants as general has astrong eager toward city activity in general. they
help each other to have bigger influence to society.
As a “connectivity”, Not only the physicalparticipants, but also we ask local government,
several support groups, and cosponsors to beinvolved in the activity. the program unites thesedifferent object groups as one team member.
Was the budget an Contribution to the budget. cosponsor budget by
effective guide for flower planner sales becomes 350k yen. it exceeds
the financial 30% of its lom budget beget
management of the Income Lom 250k yen cosponsor ship 350kyen total
project? 600k yen

Expense Meeting room 50kyen 300kyen prize
100kyen ads 150k yen total of 600k yen

How does this Mission: The advantage of the project as jci mission
project advance is to become more involved in city activity andthe JCI Mission understand more each other.
and Vision? Vision: To seek the vision of jci throw the activity,

we see increasing number of people who become
willing to participate social activities in general

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JCI

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JCIPage 4

Award Category criteria

2

Membership Participation

By number, howmany members
were involved inthis program? 15 stuffs
By percentage,
how manymembers of theLocal Organization
were involved inthis program? 60％
Describe the main Chairperson ・・・Manage whole project. conduct theroles of the meeting with high level member of the city
participating Co-chairperson ・・・Support chairperson. build actual
members in this program. manage the budget
program. Organizer ・・・Communicate with all the member.

execution of the actual plan.

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JCIPage 5Award Category criteria

3

Community Impact

How did the Local
Organization ・By joining the program, they become moremeasure interested toward city activity.
community impact ・Sunflower becomes tour attraction. it contributes
for this program? to local business.
Describe the actual ・Many participant becomes more positive toward
community impact city activities in generalproduced by this ・There are increasing number of visitor who come toproject see sunflower. it also helps local business

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JCIPage 6

Award Category criteria

4Impact on Local Organization

How did the Local ・JCI Akiruno has attained more attention from local
Organization government, city social groups, and business sectors
benefit from by the activity
running this ・JCI member become more conscious of local
project? development
How did the ・Participant starts to give an attention to local
program advance activity therefore increase the number of participant
the JCI Mission? to any kind of city activity as general

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JCIPage 7

Award Category criteria

5Long-term Impact of the Program

What is the
expected long-term ・Sunflower becomes one of the source of tourist
impact of this item in the city. It helps to increase number ofproject? visitor to the city
What changes ・To have more participant, we make ads bywould you make to analyzing past year activity
improve the results ・To have more field, we need more land owner whoof this project? have understanding of the project. If they become

our supporter, there are big impact to our time andresource because they are usually professional
farmers

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