PRIVACY POLICYHOTEL ANFIELD – PRIVACY POLICY
Happy Days Hospitality Ltd & Happy Elsa Ltd: Trading as Hotel Anfield
Your privacy is important to us. We’re committed to protecting and safeguarding any
personal data you give us.
This document describes how we use and process your personal data, it also tells
you how to contact us if you have questions about your personal data.
Happy Days Hospitality Ltd & Happy Elsa Ltd offer online travel-related services &event services through our own website, as well as through other online platforms
like partners’ websites and social media. All the information that follows applies to allof these platforms. We have several platforms, but one Privacy Statement.
This one Privacy Statement applies to any kind of information we collect throughthese platforms or other means connected to these platforms (such as contacting ourCustomer Service team by email). We might amend the Privacy Statement from time
to time.
If you disagree with this Privacy Statement, you should discontinue using ourservices. If you agree with our Privacy Statement, then you’re all set to book yournext stay.
What kind of personal information does Hotel Anfield collect?
When you use our services there are certain pieces of information we ask for – yourname, preferred contact details, the names of anybody travelling with you, and yourpayment information. In addition to this, we also collect information from yourcomputer. This can include the IP address, the browser you’re using, and yourlanguage settings. There are also situations when we receive information about you
from others or automatically collect other information.
Why does Hotel Anfield collect and use your personal data?
The main reason we ask you for personal details is to help administer your bookings,
ensure you get the best service possible, and keep your information safe. We also
use your personal data to contact you and inform you about our latest deals andspecial offers.
How does Hotel Anfield share your data with third parties?
There are different parties integrated into the Hotel Anfield services in various ways
and for various reasons. The primary purpose is to share your reservation data witha booking agent if your booking is not made directly with us. There are also otherparties which can receive some of your data, which are parties we involve to provide
you with the Hotel Anfield services, financial institutions, advertisers, or in somecases authorities. Below we’ll go into more detail about how information you sharewith us is used and exchanged with these parties.
How does Hotel Anfield process communications that you send to Hotel Anfield?
Hotel Anfield can help you and accommodation partners exchange information andrequests about accommodations and existing reservations, directing thecommunications through Hotel Anfield.
How does Hotel Anfield use mobile devices?
We offer a mobile version of our website to collect and process
personal data through. This works in the same way as our website but in the palm of
your hands wherever you are.
How does Hotel Anfield use social media?
The use of social media services may be integrated within the Hotel Anfield services
in various ways, which can involve us collecting some of your personal data or thesocial media provider receiving some of your information.
What security and retention procedures does Hotel Anfield put in place to safeguard
your personal data?
In accordance with European data protection laws, we observe reasonable
procedures to prevent unauthorised access to, and the misuse of, personal data.
How does Hotel Anfield treat personal data about children?
Hotel Anfield is a service you’re only allowed to use if you’re over 18 years old. We
only process information about children with the consent of the parents or legal
guardians.
How can you control the personal data you’ve given to Hotel Anfield?
You always have the right to review the personal information we keep about you.
You can request an overview of your personal data by emailing us at the email
address listed below. Please write “Request personal information” in the subject lineof your email.
Who is responsible for the processing of personal data on the Hotel Anfield website?
Hotel Anfield., located in Liverpool, Merseyside, controls the processing of
personal data on its website.
What kind of personal information does Hotel Anfield collect?
Here is an in-depth view of the information we collect.
Personal information you give to us

Hotel Anfield collects and uses information that you provide to us. When you make areservation, you’re (as a minimum) asked for your name and email address. We
might also ask for your home address, telephone number, payment information, thenames of any guests travelling with you, and any preferences you might have foryour stay.
If you need to get in touch with our customer service team, or reach out to us
through another avenue (such as on social media, or communicating through yourthird-party booking agent if not booking directly), we’ll collect information from you
there, too. After a stay, guests can be asked to provide a review to help ensure
future guests get exactly what they’re looking for.
There are also other instances where you’ll provide us with information. For
example, if you’re browsing with your mobile device, you can enable Hotel Anfield tosee your current location or grant access to your contact details – this helps us
provide you with the best possible service.
Personal information you give us about others
Maybe you’re travelling with other guests whose details you provide as part of thereservation, or you might make a reservation on behalf of someone else.
We should point out that it’s your responsibility to ensure that the person or people
you’ve provided personal information about are aware that you’ve done so, and haveaccepted how Hotel Anfield uses their information (as described in this privacy
statement).
Personal information we collect automaticallyEven if you don’t end up making a reservation, when you visit our websites we may
automatically collect certain information. This includes your IP address, the date andtime you accessed our services, the hardware, software or internet browser you use,
and information about your computer’s operating system, like application versions
and your language settings. We might also collect information about clicks and which
pages have been shown to you.
If you’re using a mobile device, we might also collect data that identifies your mobile
device, device-specific settings and characteristics, location details, app crashes andother system activity. When you make a reservation, our system registers throughwhich means and from which websites you’ve made your reservation or entered theHotel Anfield websites and/or apps.
Personal information we receive from other sources
We might also receive information about you from other sources. These include
business partners like affiliate partners and other independent third parties. Anything
we get from them might be combined with information provided by you. For example,
the Hotel Anfield reservation services aren’t only made available through Hotel
Anfield but are also integrated into affiliate partner services you can find online.
When you use some of these, you provide the reservation details to our businesspartners, who then forward your details to us. We also integrate third party service
providers to help with payment between you and us. These service providers sharepayment information so we can manage and handle your reservation, making sureeverything goes as smoothly as possible for you.
We might also receive information about you to show you more relevant ads. Readunder “Why does Hotel Anfield collect and use your personal data?” for more
information.
Third-party booking agents are allowed to share information about you with Hotel
Anfield too – this might happen if you have support questions about your pending
reservation, when disputes arise about a reservation, or there’s other communication
about your reservation through Hotel Anfield.
Why does Hotel Anfield collect and use your personal data?
We use the information collected about you for various purposes. Your
personal data may be used in the following ways:
Reservations: First and most importantly, we use your personal data to complete andadminister your reservation. We may also offer you other travel-related products andservices from third parties. These will be through our online services and speaking
directly to you over the telephone, and if you choose to utilise these, we’ll use yourinformation to complete and administer your order just as we would if you booked
accommodations only.
Customer Service: We provide customer service from our head office, and we’re
there to help 24/7. Sharing your details with our customer service staff allows us torespond when you need us – including responding to any questions you might haveabout your reservation (plus any other questions, too).
Marketing Activities: We also use your information for marketing activities. These
activities may include:
Using your contact information to send you news of travel-related products andservices when you make a reservation with us. You can unsubscribe from thesemarketing communications quickly, easily and anytime – just click on the“Unsubscribe” link included in every newsletter.
Based on the information you share with us, individualised offers may be shown toyou on our social media sites. These can be offers that you can book directly on the
Hotel Anfield site, or third-party offers or products we think you might find interesting.
When you participate in other promotional activities (such as competitions), relevant
information will be used to administer these promotions.
Communicating with You: There may be other times when we get in touch with you,including by email, mail, phone or text message – which method we choose depends
on the contact information you’ve previously shared with us. We process thecommunications you send to us. There could be a number of reasons for this,including:
Responding to and handling any requests you or a third-party booking agent havemade. Hotel Anfield also offers guests and third-party booking agents various means
to exchange information, requests, and comments about accommodations andexisting reservations directed through Hotel Anfield. For more information, scroll
down a little and read the section titled “How does Hotel Anfield process
communications that you and your third-party booking agent may send through Hotel
Anfield?”
We may also send you other material related to your reservations, like how tocontact Hotel Anfield if you need assistance while you’re away, and information that
we feel might be useful to you in planning your trip or getting the best out of yourstay. We may also send you material related to upcoming reservations or a summaryof previous reservations you made through Hotel Anfield.
Even if you don’t have an upcoming reservation, we may need to send you otheradministrative messages, which can include security alerts.
Promotion of a Safe and Trustworthy Service: In order to create a trustworthy
environment for you, your fellow travellers, Hotel Anfield’s business partners, and ourthird-party booking agents, we may use personal data for the detection andprevention of fraud and other illegal or unwanted activities. Similarly, we may use
personal data for risk assessment and security purposes, including theauthentication of users and reservations. For such purposes, we may have to put
certain reservations on hold.
Improving our Services: We also use personal data for analytical purposes. This ispart of our drive to improve our services and enhance the user experience, but canalso be used for testing purposes, troubleshooting and to improve the functionality
and quality of our travel services. The main goal here is to optimise and customise
our online platform to your needs, making our site easier and more enjoyable to use.
Guest Reviews and other Destination-related Information: During and after your staywith us, you may be invited to submit a guest review. Whether it is direct withourselves via the third party booking agent you booked your accommodation with.
This may also enable guests travelling with you, or on whose behalf you’ve booked,
to provide a review. This invite may ask for information about the accommodations,the destination, and other services you might have booked through Hotel Anfield (likeattractions).
By completing a guest review, you’re agreeing that it can be displayed on our
website, on our social media accounts or on the website of the relevant third party
booking agent. This is to inform other travellers about the quality of your stay or otherservices you used.
During calls with Hotel Anfield support staff, live listening may be carried out or calls
may be recorded for quality control and training purposes. Recordings are kept for alimited amount of time and automatically deleted, unless Hotel Anfield has alegitimate interest to keep such recording for a longer period (as reasonably
necessary), including for fraud investigation purposes. Any call recordings will behandled in accordance with this Privacy Statement.
Legal Purposes: Finally, in certain cases we may need to use your information tohandle and resolve legal disputes, for regulatory investigations and compliance, or to
enforce the terms of use of the Hotel Anfield online reservation service, asreasonably expected.
To process your information as described above, we rely on the following legal
bases:
Performance of a Contract: The use of your information may be necessary to
perform the contract that you have with us. For example, if you use our services tomake a reservation, we’ll use your information to carry out our obligation to complete
and administer that reservation under the contract that we have with you.
Legitimate Interests: We may use your information for our legitimate interests, suchas providing you with the best appropriate content for the website, emails andnewsletters, to improve and promote our products and services and the content on
our website, and for administrative, fraud detection and legal purposes.
Consent: We may rely on your consent to use your personal information for certain
direct marketing purposes. You can withdraw your consent anytime by contacting us
at any of the addresses at the end of this Privacy Statement.
How does Hotel Anfield share your data with third parties?
In certain circumstances, we’ll share your personal data with third parties.
Your local Hotel Anfield Office: In order to support the use of the Hotel Anfield
services, your details may be shared with subsidiaries of the Happy Days corporate
family.
Third-party Service Providers: We may use service providers to process yourpersonal data on our behalf. This processing is for several purposes, including forexample sending out marketing material. Third-party service providers are bound by
confidentiality clauses and are not allowed to use your personal data for otherpurposes.
Payment Providers and (other) Financial Institutions: When a chargeback isrequested for your reservation by either you or by the holder of the credit card used
to make your reservation, we may need to share certain reservation details with thepayment service provider and the relevant financial institution to handle thechargeback. This may also include a copy of your reservation confirmation or the IP
address used to make your reservation. Also, we may share information with
relevant financial institutions, if we consider it strictly necessary for fraud detection
and prevention purposes.

Competent Authorities: We disclose personal data to law enforcement insofar as it isrequired by law or is strictly necessary for the prevention, detection or prosecution of
criminal acts and fraud. We may need to further disclose personal data to competentauthorities to protect and defend our rights or properties, or the rights and propertiesof our business partners.
Business Partners: We work with many business partners. Some of these business
partners distribute or advertise our services, as well as help our other business
partners distribute and advertise their own travel-related services.
When you make a reservation on one of our business partners’ websites or apps,
certain personal data that you give them will be forwarded to us. If customer service
is provided by the business partner, Hotel Anfield will share details relevant to yourreservation with the business partners (as and when needed) in order to provide youwith appropriate and efficient support. When you make a reservation through one ofour business partners’ websites, the business partners may receive certain parts ofyour personal data related to the specific reservation. This is for their own internal
purposes (such as analytical purposes) and, if requested by you, for theadministration of loyalty programs or marketing.
When you make a reservation on a business partners’ website, please also take thetime to read their privacy policies if you’d like to understand how these business
partners may process your personal data. When we offer you other travel-related
products and/or services, your information may be shared with the offering business
partners to handle or administer your order. For fraud detection and prevention
purposes and as strictly necessary, we may also exchange information about ourusers with business partners.
Some reservations are facilitated by third-party business partners. During thereservation process, we are required to share some relevant personal information forthat reservation with the third-party business partner. Please review the information
provided in the booking process or the reservation confirmation for more information
about the third-party business partner and how they further process yourpersonal data.
Advertising partners: As a way of marketing Hotel Anfield services through thirdparty business partners (to ensure relevant advertisements are shown to the rightaudience), we may share personal data with advertising partners. This includes youremail address. We strive to only share email addresses in a hashed form so they
can be matched to an existing customer database. We strive not to share your email
address for any other purpose.
How does Hotel Anfield process communications that you and third-party booking
agents may send through Hotel Anfield?
Hotel Anfield offers you and third-party booking agents various means tocommunicate about existing reservations, directing the communications throughHotel Anfield. You can contact Hotel Anfield with questions about your reservation
through email and other channels that we may make available.

Hotel Anfield may access communications and may use automated systems toreview, scan, and analyse communications for security purposes; fraud prevention;compliance with legal and regulatory requirements; investigations of potential
misconduct; product development and improvement; research; customer
engagement, including to provide you with information and offers that we believe
may be of interest to you; and customer or technical support. We reserve the right toblock the delivery of or review communications that we, in our sole discretion,
believe may contain malicious content, spam, or may pose a risk to you,accommodation partners, Hotel Anfield, or others. Note, all communications sent or
received using Hotel Anfield communication tools will be received and stored byHotel Anfield. Business partners through whose platform you made the reservation
and accommodation partners may choose to communicate with you directly by email
or other channels that Hotel Anfield does not control.
How does Hotel Anfield use mobile devices?
We offer a free version of our regular website that has been optimised for mobile andtablet browsing. This mobile website processes the personal details you give us inmuch the same way as our website does.
Hotel Anfield may make use of something known as cross-device tracking in order to
optimise our services and marketing activities. This may be done with or without theuse of cookies. With cross-device tracking, Hotel Anfield is able to track user
behaviour across multiple devices. As part of cross-device tracking, Hotel Anfield
may combine data collected from a particular browser or mobile device with anothercomputer or device linked to the computer or device from which the data wascollected.
Personalised advertisements shown to you on other websites can be offered basedon your activities on linked computers and devices. By opting out of the NAI
behavioural advertising program, you can opt out of cross-device tracking foradvertisement purposes.
How does Hotel Anfield use social media?
Here at Hotel Anfield, we use social media in different ways. We use it partly tofacilitate the use of online reservation services and to advertise, improve andfacilitate our own services.
What security procedures does Hotel Anfield put in place to safeguard yourpersonal data?
In accordance with European data protection laws, we observe reasonable
procedures to prevent unauthorised access to, and the misuse of, personal data.
We use appropriate business systems and procedures to protect and safeguard thepersonal data you give us. We also use security procedures and technical andphysical restrictions for accessing and using the personal data on our servers. Only
authorised personnel are permitted to access personal data in the course of their
work.

How does Hotel Anfield treat personal data about children?
The services offered by Hotel Anfield are not directed at children under 18 years old.
The use of any of our services is only allowed with the valid consent of a parent or aguardian. If we receive information from a child under 18 years old, we reserve theright to delete it. In limited cases as part of a reservation, purchase of other travelrelated services, or in exceptional other circumstances (such as features addressed
to families), Hotel Anfield may collect and use information about children only withthe consent of the parent.
How can you control the personal data you’ve given to Hotel Anfield?
You always have the right to review the personal information we keep about you.
You can request an overview of your personal data by emailing us at the addressstated below. Please write “Request personal information” in the subject line of youremail to speed things up.
You can also contact us if you believe the personal information we have for you isincorrect, if you believe that we are no longer entitled to use your personal data, or if
you have any other questions about how your personal information is used, or about
this Privacy Statement. Please email or write to us using the contact details below.
We’ll handle your request in accordance with the applicable data protection law. You
can delete your user account at any time by signing in to your account on the Hotel
Anfield website and removing your account.
Who’s responsible for processing personal data on the Hotel Anfield website?
Happy Days Hospitality Ltd (accommodation) & Happy Elsa Ltd (event space)control the processing of personal data on its website. Both companies are a private
limited liability company, incorporated under the laws of England and has its offices
at 14 Colquitt Street, Liverpool L1 4DE. Hotel Anfield is situated at 23 Anfield Road,
Liverpool, L4 0TE. If you have any suggestions or comments about this privacy
notice, please send an email to stay@hotelanfield.com and we’ll get right back toyou.