2024 RATE CARD: TDN NORTH AMERICA
PUBLICATION (PRINT)

FULL PAGEDIMENSIONS (WxH)8.5” x 11” (US Letter)

GUIDELINESPDF file, no bleed, file size
under 750 kb

DAILY RATECONTRACT REGIONAL*

Inside Front Cover (IFC)$1,800$1,710$900Standard Full Page

$1,450$1,375$775

Stallion stud fees $9,999
and less

$750

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Stallion stud fees $5,000
and less, Real Estate;
Products/services

$400

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PAGE 1 – 1/6 PAGE
Limited availability

Vertical: 3.85” x 3.75” OR
Horizontal: 7.9” x 1.87”

JPG, RGB, 300dpi, no bleed$925$48,000/year
(52x)

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1/2 PAGE

Vertical: 3.85” x 9.9” OR
Horizontal: 7.9” x 5”

JPG, RGB, 300dpi, no bleed$1,150$1,090$575

1/3 PAGE

Vertical: 3.85” x 7.32” OR
Horizontal: 7.9” x 3.75”

JPG, RGB, 300dpi, no bleed$1,015$915$510

1/4 PAGE

Vertical: 3.85” x 4.75” OR
Horizontal: 7.9” x 2.5”

JPG, RGB, 300dpi, no bleed

$875

$830

$437.50

1/6 PAGE

Vertical: 3.85” x 3.75” OR
Horizontal: 7.9” x 1.87”

JPG, RGB, 300dpi, no bleed

$765

$725

$385

1/8 PAGE

Vertical: 3.85” x 2.5” OR
Horizontal: 7.9” x 1.25”

JPG, RGB, 300dpi, no bleed

$650

$620

$325

1/16 PAGE

3.85” x 1.25”

JPG, RGB, 300dpi, no bleed

$350

$350

$350

MASTHEAD AD (top of page 1 next to theTDN Logo)4” x 1”

JPG, RGB, 300dpi, no bleed

$400

$400

$400

TODAY IN THE TDN AD (page 2)

5.4” x 1.8”

JPG, RGB, 300dpi, no bleed$400 (1–9X); $300 (10–19X);$200 (20+X)

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HELP WANTED ADS
Incl. 30-day listing on the TDN Careers Page

Any size up to 7.5” x 6.25” –Displayed within our full pagel3.85” x 0.2”

JPG, RGB, 300dpi, no bleed$400 (1X); $350 (2X or more)

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JPG, RGB, 300 dpi, no bleed$110 per ad

12 for $1,100---

BULLET ADS (race results only)* Regional rate valid only for Sales consignments (excluding sales in Kentucky and the FT Saratoga Select), training centers, products & services and ads for North American
stallions standing outside Kentucky.
** Credit Card payments are subject to a 3.00% processing fee. Balances paid by Credit Card that are over 89 days past due will incur a 3.25% processing fee. Please note,when paying by Credit Card, oldest invoices must be settled first.
*** A $250 design fee will be charged for any ads or graphics produced by TDN designers, but not published in the TDN.

PRINT ADVERTISING SIZESThe digital ads in each story function in tandem, with one vertical ad displayed on the right side of thestory, as seen to the right, and one horizontal ad displayed three paragraphs into the story, as seen below.

•They may be sent as static ads, or animated gifs.

•

They are served on a rotation, with each advertiser
displayed in the next view in the queue.

•The 728x150 ads are also included in our email
blasts of breaking news, as seen to the right. We
average three e-blasts per day to targeted
segments or our overall audience, for an additional
5,000 views per day, or 1.825 million views per year.

For more information on display ads, email suefinley@thetdn.com,or contact the advertising staff at advertising@thetdn.com

EMAIL & WEBSITE ADVERTISING*DIMENSIONS (WxH)

GUIDELINESDAILYCONTRACTREGIONAL

E-MAIL & INTERSTITIAL AD

650px x 475px

JPG or GIF, 72dpi, no bleed

$400

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EXPANDABLE LEADERBOARD AD(Displayed on TDN America homepage)

Open: 1170px x 350px
Closed: 1170px x 65px
Mobile: 600px x 95px

JPG or GIF, 72dpi, no bleed; the sumof all three graphics' file sizes
should be less than 5 MB

$500------EXPANDABLE VIDEO LEADERBOARD AD(Displayed on TDN America homepage)

Closed: 1170px x 65px (video willthen expand larger)

JPG or GIF, 72dpi; must include
Video link (either Vimeo orYouTube)

$750

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DIGITAL/ALERT ADS

300px x 600px AND
728px x 150px

JPG or GIF, 72dpi, no bleed$2,750

VIDEO FRAME ADS

Top: 700px x 70px AND
Bottom: 700px x 70px

JPG or GIF, 72dpi, no bleed$500/year per
stallion$250/year
freshman sires---

STALLION LINKS

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$500/year per
stallion$250/year
freshman sires---

2024 VOLUME DISCOUNTS
Volume discounts for $25,000+ annual spend. 2023 discounted rates are based on 2022 total spend.

1/8 PAGE

1/6 PAGE

1/4 PAGE

1/2 PAGE

FULL PAGE(STANDARD)FULL PAGE(INSIDE FRONT)Standard rates

$650

$765

$875

$1,150$1,450$1,800Contract rates$25,000/year spend(5% off base rate)

$620

$725

$830

$1,090$1,375$1,710$75,000+/year spend(10% off base rate)

$585

$690

$790

$1035

$1,305$1,620$150,000+/year
spend(15% off base rate)

$555

$650

$745

$980

$1,230$1,530$225,000+/year
spend(20% off base rate)

$520

$610

$700

$920

$1,160$1,440$300,000+/yearspend(27.5% off base rate)

$470

$555

$635

$835

$1,050$1,305$350,000+/year
spend(35% off base rate)

$425

$495

$570

$750

$940

$1,170

$460

$525

$690

$870

$1,080$450,000+/year
$390
spend
(40% off base rate)
Unique spaces not subject to discount:• Page 1 ad (1/6 page) - 52x on a fixed day (1 per week) - $48,000 per year / $925 per day• Leaderboard ad on homepage - $480 per day• E-mail/Interstitial ads - $300 per day• Video Frame ads and Stallion Links - $500 per stallion per year ($250 for freshman sires)• $750 full pages for sires standing for $9,999 and under• $400 full pages for sires standing for $5,000 and under• $385 Headline News masthead ads• Digital/Alert ads - $2,500/month• Bullet ads - $110 each or 12 for $1,100

2024 RATE CARD: TDN EUROPE/INTERNATIONAL
The TDN is geo-located so that our subscribers in Europe, Asia, Australia, Africa & South America are served the international news
first, followed by the American section, making it a true international paper for the top farms, owners, agents and buyers worldwide.
PUBLICATION (PRINT)DIMENSIONS (WxH)

GUIDELINESRATE $RATE £*RATE €*

PAGE 1 – 1/6 PAGE
Annual contract, once a week for 52 weeks

Vertical: 3.85” x 3.75” OR
Horizontal: 7.9” x 1.87”

JPG, RGB, 300dpi, no bleed$12,000£9,480*€10,935*

FULL PAGE (Inside Front Cover)8.5” x 11” (US Letter)

PDF, 300dpi, no bleed, file size
under 750 kb

$900

£711*

€820*

FULL PAGE (Standard)

8.5” x 11” (US Letter)

PDF, 300dpi, no bleed, file size
under 750 kb

$750

£593*

€684*

1/2 PAGE

Vertical: 3.85” x 9.9” ORHorizontal: 7.9” x 5”

JPG, RGB, 300dpi, no bleed

$600

£475*

€547*

1/4 PAGE

Vertical: 3.85” x 4.75” OR
Horizontal: 7.9” x 2.5”

JPG, RGB, 300dpi, no bleed

$350

£277*

€319*

1/6 PAGE

Vertical: 3.85” x 3.75” OR
Horizontal: 7.9” x 1.87”

JPG, RGB, 300dpi, no bleed

$300

£238*

€274*

HELP WANTED ADS
Includes 30-day listing on the TDN Careers
Page

Any size up to 7.5” x 6.25” –Displayed within our full page
TDN Careers page template

JPG, RGB, 300dpi, no bleed$400 (1X); $350
(2X or more)

£316*

€365*

BULLET ADS (race results only)

3.85” x 0.2”

JPG, RGB, 300 dpi, no bleed$110 per ad, or12 for $1,100

DIGITAL /WEBSITE ADVERTISINGDIMENSIONS (WxH)

GUIDELINESRATESEURO EXPANDABLE LEADERBOARD AD(Displayed on TDN Euro homepage)

3 graphics needed:
Open: 1170px x 350px
Closed: 1170px x 65px
AND
Mobile: 600px x 95px

JPG or GIF, 72dpi, no bleed; the sumof all three graphics' file sizes
should be less than 5 MB

$10,000/year or $200/day

EURO DIGITAL/ALERT ADS

300px x 600px AND
728px x 150px

JPG or GIF, 72dpi, no bleed$12,000/year or $1,000/month*Sterling and Euro comparisons as of 28 November, 2023. To check current exchange, go to https://www.xe.com/