2024 M E D I A K I T
20M+

Annual Pageviews

5M+

Annual Homepage Views

600K+

Monthly active users

LEADING

Thoroughbred Industry Publication
for Racehorse InvestorsWHAT IS THE THOROUGHBREDDAILY NEWS (TDN)?
The TDN is the world’s most-read and respected publication covering theThoroughbred industry. The core product, a downloadable daily newspaper,is published 363 days per year, and provides the daily information
Thoroughbred racehorse investors need to make smart business decisions
about their holdings.

OUR PRODUCTS
The TDN also features an active news site, a
podcast channel which includes the industry’s
most popular podcast (The TDN Writers’Room), push alerts, a video channel, proprietary
iOS and Android apps, and research tools. The
content is geo-targeted, with users logging
on from Europe fed Euro-first content, andAmericans receiving American content first. Allusers have access to all content.

OUR REACH
Read in 180 countries around the world, theTDN reaches 3.5 million unique users per year,
and an inside circle of 22,000 super-users in theThoroughbred industry who have signed up fora daily email informing them when each night’s
paper has been posted.

OUR READERS AND
OUR ADVERTISERS“The TDN is the go-to source of racing andsales information for our core customers.”
Boyd Browning,
President & Chief Executive Officer,
Fasig-Tipton

Those super-users include billionaires fromall over the world: heads of state, owners of
Fortune 500 companies, America’s largest
landowner, multimillionaires, and the UHNW
individuals in America, and those investing in
America.

“When you want to know anything
about thoroughbred racing in the USA
or around the globe you simply need toturn to the Thoroughbred Daily News.
For a service provider like International
Racehorse Transport, it is a wonderful
medium for reaching our worldwide
client base.”
Quentin Wallace,
International Racehorse Transport

And they’re not just our readers. They’re ouradvertisers, giving them a connection to the
product that is unparalleled at all but a selectfew publications in the world.

TESTIMONIALS“I read the TDN first thing every morning.
I get everything I need to know from allover the world.”
Aidan O’Brien“TDN is the undisputed leader of daily
bloodstock publications which makes it acan’t miss when you wish to reach a wide,
yet qualified target. The team is also
great to deal with: they have an excellent
understanding of our needs, regularly
come up with innovative offers and arealways very responsive to our requests.”
Olivier Delloye,
President, France-Galop“Ding! Every night – the sound of myfavorite email from TDN – letting meknow what’s going on in the world ofThoroughbred racing.”
Bo Derek, ActressTHE OWNERS OF CHANEL RACE

WHO ARE THEY?

IN AMERICA AND FRANCE
Gerald and Alain
Wertheimer, theMichael Dubb, New York State’s largest
residential developer, reads the TDN
daily, and also uses it to sell multimillion dollar homes nearracetracks.

French billionaire owners of Chanel, open
the TDN an average ofseven times per day,and open virtually every
push alert they receivefrom us.

IRELAND’S WEALTHIESTJohn Magnier, the Irish billionaire with real estateholdings around the world, prints out the
TDN every day, scribbles notes in themargins, and sends them to his
associates. He owns Thoroughbred farms on three continents,
is our biggest single advertiser.
His son, M.V., who will takeover the empire, never misses
the Writers’ Room podcast, andhas just become a sponsor. They
have a robust American business,
standing two Triple Crown winners attheir Ashford Stud in Kentucky.

AMERICAN AND
GLOBAL ROYALTY
Standard Oil’s Farish Family, which hosted the Queenof England on her American visits, is our second-largest
advertiser, and communicates with us daily. The Queen

THE RULER OF DUBAI

advertised her stallion, Recorder in the TDN.
Sheikh Mohammed, The Ruler of Dubai, also owns
Thoroughbred farms on three continents, including
North America, and is our third-largest advertiser. His
U.S.-based Thoroughbred auction company, FasigTipton, is our fourth-largest advertiser, making his total
spend with us annually around three-quarters of amillion dollars.

Standard Oil’s Farish Family own Lane’s End Farm in Versailles, Kentucky
and are our second-largest advertiser.
Sheikh Mohammed (in red) with his advisors at the Tattersalls
Sale in October. He purchased an average of three advertisements per day in the TDN to advertise his stallions.

AFFLUENTINVESTORSThe rest of the top 10 includes billionaires in communications (Excel’s Kenny Troutt), the family that owned
the Pittsburgh Pirates (the Galbreaths), George
Soros’s equine operation (SF Bloodstock), and the farmowned by the billionaire founder of Public Storage, thelate B. Wayne Hughes, whose family now takes over theoperation.

Eric Gustavson, B. Wayne Hughes’s son-in-law, is the owner of Spendthrift Farm.

Kenny Troutt accepting WinStar’s Eclipse Award for
Outstanding Breeder, January 28, 2021.

AMERICAN
INDUSTRIALISTS
A younger, robust group of American andinternational investors interacts daily with the
TDN and enjoys being featured in our pages.
For people who don’t own a sports team, aracing stable is the next best thing.

People like:• Jim Bakke, the CEO and owner of
Sub-Zero/Wolf.
• Energy titan Paul
Farr, who is developinga $130 million complex,
Titletown, outside of
Lambeau Field. Being
featured in the TDN, hesaid, “made his decade.”• The Americanindustrialist
Peter Brant;
fashion titan
Andrew Rosen;
the founder ofBlue Buffalo dog
food, who soldthe company toGeneral Mills for$800 million…
and thousands
like them readand interact with
us daily.

RACING IS THEIRPASSION
These people have two things in common:
Racing is their passion, and the TDN helps
them to enjoy it—and profit from it.
They are entrepreneurs and businesspeople,
constantly investing in new projects, actively
engaged in the business of amassing wealth,and requiring financing.

UHNWIsMike Repole and Vinnie Viola celebrate anothersuccess with their trainer, Todd Pletcher.

The TDN’s core audience is made up of ultrahigh-net worth individuals, like Leucadia
Asset Management’s Sol Kumin (right), who
primarily invests in successful horses already
racing, purchasing pieces of them to enjoy inpartnership groups made up of his friends.
Florida Panthers’ owner Vinnie Viola and
BodyArmor’s Mike Repole spent $16 million on
young Thoroughbreds in 2022 alone.

ANNUAL METRICS
AUDIENCE WEB METRICS:• Annual unique users: > 3.54 Million• Daily e-mail subscribers: >22,400• Daily Average Downloads: >7,250• Daily Average video streams: 30,000• Homepage videos: 20+ million
HOW READERS ACCESS THE TDN:
• Desktop: 22.4%• Mobile: 73.1%• Tablet: 4.5%
SOCIAL MEDIA METRICS:

Hockey player Erik Johnson>52k followers>63k followers

DEMOGRAPHICS
45% FEMALE\55% MALE

TDN YouTube channel:
Subscribers: 13,000

AGE

27.5%

33.5%

15.5%

12.5%

5.5%

5.5%

18 - 24

25 - 34

35 - 4445 - 54

55 - 6465+

100% of total sessions

Theory Founder Andrew Rosen

TECHNOLOGYMOBILE DEVICES

PREMIUM ADVERTISINGOPPORTUNITIESPremium
advertising
opportunities aresought out by
advertisers whowant to have themost premium
availability wehave to offer.
These ads have
limited availabilty
and appear pn
a once per day
basis.
These ads
include the front
page masthead,front page 1/6ad, inside front
full page, digitalleaderboards
and email/interstital ads.

The first ad you see when you download the PDF is themasthead ad, a 4-inch banner at the top of each day’s
paper in the upper right corner.

The 1/6 front page is currently available on Tuesdays.

The inside front cover (below) is the most premium placement we offer by size and position, appearing on page 2
in that day’s downloadable PDF, and as the inside front
cover when the TDN is printed at Thoroughbred sales andauctions around the country (approximately 150 days per
year in the U.S.)EMAIL & WEBSITE
ADVERTISINGEMAIL & INTERSTITIAL ADSLEADERBOARD ADS
As the most prominent ad on the TDN homepage,the expandable leaderboard (below) is the first thingpeople see when they come to the site, offering a large
version on first view, and a closed version on subsequent views, as well as a mobile version.

The email/interstitial ad (below) is contained ineach of the 21,000 emails we send out each day,and also displays onscreen while readers wait for
their papers to download.

DIGITAL ADS• Every story in the PDF edition of the TDN is also posted on our website.
• These digital stories make up 80% of our overall traffic.
• This year, we will serve 12 million digital story pages.
• Each story features two advertisements from the advertiser.
• That’s 24 million digital advertisements.
• A one-fourth share gives you 3 million pageviews or 6 million ad views.
Most of our entry-level users are drawn in to the TDN through our digitalstories. They go on to sign up for the PDF at a rate of six new subscribers perday. Once subscribed, they receive regular emails and push notifications on
our app.
Continue to the following page for more examples and digital advertising rates

The digital ads in each story function in tandem, with one vertical ad displayed on the right side of thestory, as seen to the right, and one horizontal ad displayed three paragraphs into the story, as seen below.

•

They may be sent as static ads, or animated gifs.

•

They are served on a rotation, with each advertiser
displayed in the next view in the queue.

•

The 728x150 ads are also included in our email
blasts of breaking news, as seen to the right. We
average three e-blasts per day to targeted
segments or our overall audience, for an additional
5,000 views per day, or 1.825 million views per year.

For more information on display ads, email suefinley@thetdn.com,
or contact the advertising staff at tdnadstaff@gmail.com

EMAIL & WEBSITE ADVERTISING*DIMENSIONS (WxH)

GUIDELINESDAILYCONTRACTREGIONAL

E-MAIL & INTERSTITIAL AD

650px x 475px

JPG or GIF, 72dpi, no bleed

$400

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EXPANDABLE LEADERBOARD AD(Displayed on TDN America homepage)

Open: 1170px x 350px
Closed: 1170px x 65px
Mobile: 600px x 95px

JPG or GIF, 72dpi, no bleed; the sumof all three graphics' file sizes
should be less than 5 MB

$500

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EXPANDABLE VIDEO LEADERBOARD AD(Displayed on TDN America homepage)

Closed: 1170px x 65px (video willthen expand larger)

JPG or GIF, 72dpi; must include
Video link (either Vimeo orYouTube)

$750

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DIGITAL/ALERT ADS

300px x 600px AND
728px x 150px

JPG or GIF, 72dpi, no bleed$2,750

VIDEO FRAME ADS

Top: 700px x 70px AND
Bottom: 700px x 70px

JPG or GIF, 72dpi, no bleed$500/year per
stallion$250/year
freshman sires---

STALLION LINKS

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$500/year per
stallion$250/year
freshman sires---

DAILY NEWSLETTERADSAll of our newsletter ads from full page to
1/16 page are available on an unlimited basis
within our daily PDF in an optional horizontal orvertical layout. Each ad always runs on a pageof its own (with some exception to sponsorshipboxes/ads). Most run on a first-come-firstserve basis (first 3-5 pages are often on annual
contract) and can be booked as late as the day
before the ad is scheduled to run.
See rate card for complete size options, specificdimensions and pricing.

SPECIAL EVENT &SALES PRINT
DISTRIBUTION
In addition to our daily online newsletter, you’llreach top owners, breeders, bloodstock agentsand more through our bonus print distribution
at major Thoroughbred horse sales throughout
the year, both in America and internationally.

DISTRIBUTION CALENDAR*JANUARY• Keeneland January
FEBRUARY• Fasig-Tipton Winter Mixed• Goffs February• Tattersalls February
MARCH• Fasig-Tipton Gulfstream• OBS MarchAPRIL• OBS Spring 2YO in Training• Goffs UK• Tattersalls Craven Breeze Up• Tattersalls Guineas Breeze UP/HIT
MAY
—
JUNE
• OBS Spring 2YOs in Training
JULY• Fasig-Tipton July
• Tattersalls July

AUGUST• Fasig-Tipton Saratoga• Fasig-Tipton NY Bred
• Arqana August• Goffs UK Premier Yearling• Tattersalls August
SEPTEMBER• Keeneland September• Goffs Orby
• Goffs Sportsmans• Tattersalls Ireland• Tattersalls Sommerville Yearling
OCTOBER• Fasig-Tipton Saratoga Fall
• Fasig-Tipton KY October• OBS October (Open & Selected)• Arqana Oct Yearling• Tattersalls October Yearling• Tattersalls Autumn HITNOVEMBER• Fasig-Tipton November• Keeneland November• Goffs November• Tattersalls December Yearling• Tattersalls December Foal
• Tattersalls December MareDECEMBER• Arqana Breeding Stock• Tattersalls December Mare

*Based on 2023 distribution dates. All distribution plans are subject to change.

2024 RATE CARD: TDN NORTH AMERICA
PUBLICATION (PRINT)

FULL PAGEDIMENSIONS (WxH)8.5” x 11” (US Letter)

GUIDELINESPDF file, no bleed, file size
under 750 kb

DAILY RATECONTRACT REGIONAL*

Inside Front Cover (IFC)$1,800$1,710$900Standard Full Page

$1,450$1,375$775

Stallion stud fees $9,999
and less

$750

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Stallion stud fees $5,000
and less, Real Estate;
Products/services

$400

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PAGE 1 – 1/6 PAGE
Limited availability

Vertical: 3.85” x 3.75” OR
Horizontal: 7.9” x 1.87”

JPG, RGB, 300dpi, no bleed$925$48,000/year
(52x)

---

1/2 PAGE

Vertical: 3.85” x 9.9” OR
Horizontal: 7.9” x 5”

JPG, RGB, 300dpi, no bleed$1,150$1,090$575

1/3 PAGE

Vertical: 3.85” x 7.32” OR
Horizontal: 7.9” x 3.75”

JPG, RGB, 300dpi, no bleed$1,015$915$510

1/4 PAGE

Vertical: 3.85” x 4.75” OR
Horizontal: 7.9” x 2.5”

JPG, RGB, 300dpi, no bleed

$875

$830

$437.50

1/6 PAGE

Vertical: 3.85” x 3.75” OR
Horizontal: 7.9” x 1.87”

JPG, RGB, 300dpi, no bleed

$765

$725

$385

1/8 PAGE

Vertical: 3.85” x 2.5” OR
Horizontal: 7.9” x 1.25”

JPG, RGB, 300dpi, no bleed

$650

$620

$325

1/16 PAGE

3.85” x 1.25”

JPG, RGB, 300dpi, no bleed

$350

$350

$350

MASTHEAD AD (top of page 1 next to the
TDN Logo)4” x 1”

JPG, RGB, 300dpi, no bleed

$400

$400

$400

TODAY IN THE TDN AD (page 2)

5.4” x 1.8”

JPG, RGB, 300dpi, no bleed$400 (1–9X); $300 (10–19X);$200 (20+X)

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HELP WANTED ADS
Incl. 30-day listing on the TDN Careers Page

Any size up to 7.5” x 6.25” –Displayed within our full pagel3.85” x 0.2”

JPG, RGB, 300dpi, no bleed$400 (1X); $350 (2X or more)

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JPG, RGB, 300 dpi, no bleed$110 per ad

12 for $1,100---

BULLET ADS (race results only)* Regional rate valid only for Sales consignments (excluding sales in Kentucky and the FT Saratoga Select), training centers, products & services and ads for North American
stallions standing outside Kentucky.
** Credit Card payments are subject to a 3.00% processing fee. Balances paid by Credit Card that are over 89 days past due will incur a 3.25% processing fee. Please note,when paying by Credit Card, oldest invoices must be settled first.
*** A $250 design fee will be charged for any ads or graphics produced by TDN designers, but not published in the TDN.

PRINT ADVERTISING SIZES

2024 VOLUME DISCOUNTS
Volume discounts for $25,000+ annual spend. 2023 discounted rates are based on 2022 total spend.

1/8 PAGE

1/6 PAGE

1/4 PAGE

1/2 PAGE

FULL PAGE(STANDARD)FULL PAGE(INSIDE FRONT)Standard rates

$650

$765

$875

$1,150$1,450$1,800Contract rates$25,000/year spend(5% off base rate)

$620

$725

$830

$1,090$1,375$1,710$75,000+/year spend(10% off base rate)

$585

$690

$790

$1035

$1,305$1,620$150,000+/year
spend(15% off base rate)

$555

$650

$745

$980

$1,230$1,530$225,000+/year
spend(20% off base rate)

$520

$610

$700

$920

$1,160$1,440$300,000+/year
spend(27.5% off base rate)

$470

$555

$635

$835

$1,050$1,305$350,000+/year
spend(35% off base rate)

$425

$495

$570

$750

$940

$1,170

$460

$525

$690

$870

$1,080$450,000+/year
$390
spend
(40% off base rate)
Unique spaces not subject to discount:• Page 1 ad (1/6 page) - 52x on a fixed day (1 per week) - $48,000 per year / $925 per day• Leaderboard ad on homepage - $480 per day• E-mail/Interstitial ads - $300 per day• Video Frame ads and Stallion Links - $500 per stallion per year ($250 for freshman sires)• $750 full pages for sires standing for $9,999 and under• $400 full pages for sires standing for $5,000 and under• $385 Headline News masthead ads• Digital/Alert ads - $2,500/month• Bullet ads - $110 each or 12 for $1,100

2024 RATE CARD: TDN EUROPE/INTERNATIONAL
The TDN is geo-located so that our subscribers in Europe, Asia, Australia, Africa & South America are served the international news
first, followed by the American section, making it a true international paper for the top farms, owners, agents and buyers worldwide.
PUBLICATION (PRINT)DIMENSIONS (WxH)

GUIDELINESRATE $RATE £*RATE €*

PAGE 1 – 1/6 PAGE
Annual contract, once a week for 52 weeks

Vertical: 3.85” x 3.75” OR
Horizontal: 7.9” x 1.87”

JPG, RGB, 300dpi, no bleed$12,000£9,480*€10,935*

FULL PAGE (Inside Front Cover)8.5” x 11” (US Letter)

PDF, 300dpi, no bleed, file size
under 750 kb

$900

£711*

€820*

FULL PAGE (Standard)

8.5” x 11” (US Letter)

PDF, 300dpi, no bleed, file size
under 750 kb

$750

£593*

€684*

1/2 PAGE

Vertical: 3.85” x 9.9” OR
Horizontal: 7.9” x 5”

JPG, RGB, 300dpi, no bleed

$600

£475*

€547*

1/4 PAGE

Vertical: 3.85” x 4.75” OR
Horizontal: 7.9” x 2.5”

JPG, RGB, 300dpi, no bleed

$350

£277*

€319*

1/6 PAGE

Vertical: 3.85” x 3.75” OR
Horizontal: 7.9” x 1.87”

JPG, RGB, 300dpi, no bleed

$300

£238*

€274*

HELP WANTED ADS
Includes 30-day listing on the TDN Careers
Page

Any size up to 7.5” x 6.25” –Displayed within our full page
TDN Careers page template

JPG, RGB, 300dpi, no bleed$400 (1X); $350
(2X or more)

£316*

€365*

BULLET ADS (race results only)

3.85” x 0.2”

JPG, RGB, 300 dpi, no bleed$110 per ad, or
12 for $1,100

DIGITAL /WEBSITE ADVERTISINGDIMENSIONS (WxH)

GUIDELINESRATESEURO EXPANDABLE LEADERBOARD AD(Displayed on TDN Euro homepage)

3 graphics needed:
Open: 1170px x 350px
Closed: 1170px x 65px
AND
Mobile: 600px x 95px

JPG or GIF, 72dpi, no bleed; the sumof all three graphics' file sizes
should be less than 5 MB

$10,000/year or $200/day

EURO DIGITAL/ALERT ADS

300px x 600px AND
728px x 150px

JPG or GIF, 72dpi, no bleed$12,000/year or $1,000/month*Sterling and Euro comparisons as of 28 November, 2023. To check current exchange, go to https://www.xe.com/

GET IN TOUCH
CONTACT
Publisher & CEO:Sue Finley
sue inley@thetdn.com
Senior Vice President:
Gary King
garyking@thetdn.com
Director of Advertising:
Alycia Borer
tdnadstaff@gmail.com

60 Broad Street, Suite 105 | Red Bank, NJ 07701
Phone 732-747-8060
www.thoroughbreddailynews.com
www.thetdn.com

Gary Barber, former
Chairman and CEO, MGMwith Tyler Gaffalione
photo: Horsephotos