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JCIAwards Entry

2014 Jci World Congress
A city planning forum "Gaze at the future ofTsubamesanjo which is full of charm"
JCI JAPAN
Best Local Community Empowerment Program

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Entry InformationAward
2014 JCI World Congress
Program:Category: Best Local Community Empowerment Program

NOM Information
National Organization: JCI JAPAN

National President:

Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Tsubamesanjo
President: Masatoshi Kato
President Email: makato@kakuri.co.jp

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Basic Information
Duration : 26th OCT 2013
Staff : 112 member
Sponsors : Sanjo city, Tsubame city, Yahiko Village
Budget : US$45,100
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 200,000 citizens who live in the activity area of JCI Tsubamesanjo
Objective : Through the Tsubamesanjo vision, To make citizens understand thenecessity for the participation consciousness to community development,
and to make a positive change.
Overview : Based on JCI values, JCI missions, and JCI vision, two years from 2012
to 2013 were applied, and we created the Tsubamesanjo vision which
specified movement required for the Tsubamesanjo area.
We aimed at promoting the community development with theTsubamesanjo vision.
The citizen who reforms the town actively is made to do the positivechange in the Tsubamesanjo area through the Tsubamesanjo vision.
1. JCI Tsubamesanjo held a City planning forum ~Gaze at the future of
Tsubamesanjo which is full of charm~.
2. JCI Tsubamesanjo held the Visitor collection seminar for the Local
Chapter member in order to get 2000 citizens to participate in our forum.
3. JCI Tsubamesanjo held the management seminar for the Local Chaptermembers.
4. JCI Tsubamesanjo distributed fliers to about 67,000 households in an
activity area.
5. JCI Tsubamesanjo held a panel discussion with the coordinators who
are JCI Tsubamesanjo Local President, and the specialists for local
autonomy, and each industry which tell a participant the Tsubamesanjo
vision, and offered the opportunity of growth and development ofTsubamesanjo area.
6. JCI Tsubamesanjo offered the opportunity to create the image of theTsubamesanjo vision and to be a part of the community development of
the Tsubamesanjo area to students from technical college.
7. JCI Tsubamesanjo announced how to receive better medical treatment
through a short play to the young generation who is not interested in themedical treatment.
8. JCI Tsubamesanjo cooperated with seventeen active organizations,announced about the necessity of the network construction which adjusts
the support at the time of a disaster.
Results : The result checked by the questionnaire on the day
The point that the purpose has been achieved
1. By holding the City planning forum ~Gaze at the future ofTsubamesanjo which is full of charm~, a panel discussion with thespecialists for local autonomy and each industry with JCI Tsubamesanjo
Local President, and offering the opportunity to create the image of theTsubamesanjo vision, 67% of participants understood the highconsciousness for community development, and becoming active citizens
are necessary.
2. By announcing how to receive better medical treatment through a shortplay to the young generation who is not interested in the medical
treatment, 78% of participants understood about the medical present
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condition and problems of activity area through the short play.
3. By announcing about the necessity of the network construction which
adjusts the support at the time of a disaster, 93% of participants
understood the necessity of the network, and then JCI Tsubamesanjo and
17 active organizations have begun to move towards the network
construction.
The point that the purpose has not been achieved This forum was held for2000 people. However The number of participants was only 1000 people.
The positive change of the 2000 target citizens was not able to be carriedout.
Actions Taken : Jan 7th through Sep 2nd 2013
each committee held deliberations in 11 times.
Jan 10th through May 8th 2013:
The Tsubamesanjo JC vision creation project team was formed and held
deliberations in five times.
March 11th 2013
We held Study session for the effective dispatch method.
March 31th through May 12th 2013
Public-questionnaires investigation about the medical treatment of theTsubamesanjo area is conducted a total of 9 times on a street for thecitizen of the activity area in JCI Tsubamesanjo.
April 30th through August 21st 2013
Selection of a forum lecturer.
June 30th 2013
The total result of a public-questionnaire is released on a web site of JCI
Tsubamesanjo.
July 5th 2013
Tsubamesanjo JC vision debrief session for Local Chapter memebers.
August 6th 2013
Tsubamesanjo JC vision resolution was passed At the general meeting。
Sep 11th 2013
We held visitor collection seminar and forum explanation.
Sep 20th 2013
About 20,000 fliers supplied widely to the children in the Tsubamesanjo
area. About 1,300 fliers were distributed and 113 posters were handed out
to 113 hospitals.
Sep 25th 2013
The notice of the forum holding on the web site of JCI Tsubamesanjo.
Sep 26th 2013
Program page was established on FACEBOOK page and a website of JCI
Tsubamesanjo.
Sep 30th 2013
180 posters were notified on the street of the activity area in JCI
Tsubamesanjo.
Oct 1st 2013
Holding Press-Releases to the Tsubamesanjo area and the main mass
media in Niigata pref.
notified to each public relations magazine, and distributed fliers to about
67,000 households in the activity area.
Oct 10th through Oct 23rd 2013
four advertising printings at a local paper Sanjo newspaper and the Echigo
journal.
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Oct 17th 2013
Public relations on a radio program of local Tsubamesanjo FM. Holding of
the prior briefing session for Local Chapter members.
Oct 18th 2013
About 500 fliers were distributed at 3 supermarkets.
Oct 25th 2013
The preparation for next day, and a rehearsal.
Oct 26th 2013
held a City planning forum ~Gaze at the future of Tsubamesanjo which isfull of charm~.
Recommendations : The point that the purpose has not been achieved
1．We proposed cooperation of industry, academia and government, suchas the tourist industry with which the collaborative project of metalworking
manufacture and agriculture, and Tsubame and Sanjo and Yahiko-muracooperated to the citizen of activity area by the “city planning forum.\" ”
Many participants consented to the proposal and showed the intention ofcooperating.
From this, we think that the positive change of citizen consciousness wascompleted.
2．JCI Tsubamesanjo offered the opportunity to create the image of theTsubamesanjo vision and to be a part of the community development of
the Tsubamesanjo area to students from technical college.
In creating an image, they have understood the boundary line of Tsubameand Sanjo, and the problem which has caused by it.
By their comment, they would like to bring concern to future city planning.
3．JCI Tsubamesanjo cooperated with seventeen active organizations,announced about the necessity of the network construction which adjusts
the support at the time of a disaster. As a result, many participants
noticed the necessity for a disaster network and those seventeen active
organizations also understood the necessity for the participation
consciousness to community development.
The point that the purpose has not been achieved
1．It has become a network that only a specific organization canparticipate, and has not performed construction of the network that
unspecified citizens can participate.

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JCIPage 3

Award Category criteria

1

Objectives, Planning, Finance and Execution

What were the The purpose is the community development of theobjectives of this activity area in JCI Tsubamesanjo. For that purpose,program? the citizen of the activity area who has neverconcern about community development needs to doa positive change.
1. They notice that citizens\' cooperation isindispensable for community development.
2. They and JCI Tsubamesanjo share the vision ofcommunity development, and unite a vector. Those
who made the positive change become a good
cooperator of movement of JCI Tsubamesanjo asactive citizens.

3. The citizens of activity area and movement of JCI
Tsubamesanjo serve big power for community
development.
How does this The point which has aligned
program align tothe JCI Plan of Ⅰ. JCI missions, vision, values
Action? Through activity of JCI, we held the enterprise which

sends movement of JCI Tsubamesanjo to represent
who we are, what we are doing, and how we havebeen acting.
Ⅱ. Membership Recruitment and Retention
To attract more young people to our cause and toemphasize the purpose of growth to increase theimpact of our action across the world, we gained 160
candidates in the place of the enterprise.
Ⅴ. JCI events
To identify topics that are relevant to each areasand ensure that events are themed around these
relevant issue, we created the vision of activity area,and created activity based on the contents.
To promote JCI events to external audiences, weestablished the committee which made the publicrelations strategy, and performed the enterprise
media strategy.
Was the budget an The device on a budget
effective guide for 1. It cost 250 dollars for a pick-up bus arrangement
the financial to the hall. However, 250 dollars has been reduced
management of the by obtaining cooperation of Tsubame city.
project?

2. When we entrusted an enterprise notice flier to aflier making company and mailed it, 2,000 dollars
were required, but it is putting into the public
relations magazine of administration as an insertion
flier, and 200,000 yen has reduced.
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Preparation expenses：US$16,800.Plan production expenses：US$6,000.Lecturer relation expenses：US$8,000.Public relations cost：US$9,000.Documentation expenses：US$3,800.Participating souvenir cost：US$900.Reserve fund：US$600.How does this Advance of JCI MISSIONproject advance 1. It succeeded in raising the participation
the JCI Mission consciousness of community development to theand Vision? citizen of the activity area.

2. We provided the opportunity to notice the big
possibility of the area to the citizen of activity area
through the Tsubamesanjo vision.
3. We were able to perform the positive change tothe citizen of activity area about community
development.
4. And we promised the citizen of activity area thatJCI Tsubamesanjo continues offering movement
which can utilize the opportunity.
Advance of JCI VISION
1. JCI Tsubamesanjo created the network whichconnects the specialist of each industry.
2. To the citizen of the activity area in JCI
Tsubamesanjo, we provided a possibility ofcooperating of industry, sightseeing, and city
planning.
3. A sense of solidarity about community
development was produced to the citizen of activity
area.
With the 17 organizations we started the support at
the time of a disaster with 17 organizations thathave been changed positive.

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JCIPage 4

Award Category criteria

2

Membership ParticipationBy number, howmany members
were involved inthis program? 112 members
By percentage,
how manymembers of theLocal Organization
were involved inthis program? 77%
Describe the main Before an enterpriseroles of the 1. Collection visitor activity
participating
members in this That day
program. 1. Preparation in the hall 40 people

2. Receptionist 14 people
3. Participant guidance of the inside and outside of
the hall 14 people
4. Forum management 27 people
5. The panelist in a forum 1 person

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JCIPage 5Award Category criteria

3Community Impact

How did the Local Questionnaire result of the 1000 participants.
Organization 1. Is the bright vision of the Tsubamesanjo area
measure imaginedcommunity impact Yes 67%
for this program? No 22%

I could not image 11%
2. What is required for community development?
improvement in administrative services 11%
Each organization\'s movement 9%
Citizen`s cooperation 19%
Realization of Tsubamesanjo city 13%
Collaboration of companies and administration 15%
Dispatch of the Tsubamesanjo Brand 18%
Cooperation of each cities in active area 14%
Others 1%
3. What do you think about the network which
adjusts the support at the time of a disaster？
The hope about disaster prevention of this area 26%
Improvement in the consciousness to disasterprevention and disaster reduction 17%
The necessity for the network of variousorganizations 50% I do not know 7%
4. By watching the play, did you think that medical
treatment becomes better with every citizen\'s
consciousness?
Yes 99%No 1%
5. Did you understand that we every person actswith consciousness improves medical treatment ofthe Tsubamesanjo area?
Yes 98%No 2%
Describe the actual
community impact
produced by thisproject.

The citizen of the Tsubamesanjo area could imagine
the bright vision of the Tsubamesanjo area, and has
been changed to the \"active citizen\" who works
actively to community development.
1. They got the opportunity to consider what kind ofcommunity development is required, in order torealize an attractive vision.
2. They have noticed community development needs
everyone`s serious action with high consciousness.
3. Those participating organizations have noticed
that collaborating in movement of JCI Tsubamesanjo
leads to community development strong against adisaster, and activity is actually started as aTsubamesanjo disaster conference.

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medical treatment of activity area.

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Award Category criteria

4Impact on Local Organization

How did the Local Improvement in notability
Organization 1. JCI Tsubamesanjo has improved notability as abenefit from city planning organization by telling our JCI activity
running this to one thousand people at “city planning forum. ”
project?

2. JCI Tsubamesanjo has improved notability as acity planning organization by advertising our JCI
activity to 200,000 people in our activity area.
The increase in members
1. Sending movement of JCI Tsubamesanjo to theparticipants in a city planning forum has madepossibility in increasing new JCI Tsubamesanjo
members. We are sure that this has led to having
succeeded more than 40 members` expansion.
Reliability from an external organization
1. Starting the network of supporting at the time of adisaster with 17 organizations raised the reliability
from an external organization, and deliberations arecontinued towards construction of a firm network
also in 2014.
How did the Advance of JCI MISSION
program advance 1. It succeeded in raising the participation
the JCI Mission? consciousness of community development to thecitizen of the activity area.
2. We provided the opportunity to notice the big
possibility of the area to the citizen of activity area
through the Tsubamesanjo vision.
3. We were able to perform the positive change tothe citizen of activity area about community
development.
4．And we promised the citizen of activity area thatJCI Tsubamesanjo continues offering movement forthe community development.
How did the project Advance of JCI VISION
advance the JCI 1. JCI Tsubamesanjo created the network which
Vision? connects the specialist of each industry.

2. To the citizen of the activity area in JCI
Tsubamesanjo, we provided with a possibility of thecooperation of industry, sightseeing, and city
planning.
3. A sense of solidarity about community
development was produced to the citizen of activity
area.
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4．With the 17 organizations we started the support
at the time of a disaster with 17 organizations thathave been changed positive.

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Award Category criteria

5Long-term Impact of the Program

What is the The participation consciousness to community
expected long-term development is raised to the citizen of the activity
impact of this area in JCI Tsubamesanjo, and the place which canproject? demonstrate is offered.

1. We check progress of the Tsubamesanjo vision
every year, because realization of the Tsubamesanjo
vision leads to development of the Tsubamesanjoarea.
2. The citizen continues contributing to community
development as an active citizen.
3. Not only the area but also the value of companies
improve as they perform community development.
4. By sharing the vision of community development,
the goal becomes clear, and community development
is performed more speedily.
5. By building and maintaining a disaster network,
revival can be quickly recommended also in case ofemergency.
6. It can become an area where better medical
treatment can be received as citizens will engage
themselves in medical treatment.
What changes To improve participation consciousness towould you make to community development
improve the results 1. Citizen participation type of discussion will needof this project? to be offered for citizens.

2. The appeal of the continuous project participationfrom a long-term viewpoint is performed.
3. The network which cooperate participating citizen
needs to be built, and structure is built so that it canexercise spontaneously.
To become an area where better medical treatment
can receive.
1. Telling periodically to citizens about the medical
present conditions.
To increase the citizen who participates to JCI
Tsubamesanjo`s programs
1. A seminar needs to be held for Local Chapter
member to perform visitor collection activity withhigh consciousness.
2. A visitor list needs to be made for Local Chapter
member to increase more participating citizen.

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