India Japan
Environment Week
12.01.2023
Presentation By:

Ministry of Environment, Forest and Climate Change (MoEF&CC)

About LiFE
An international mass movement towards ‘mindfuland deliberate utilization, instead of mindless anddestructive consumption’ to protect and preserve theenvironment.
- Hon’ble PM, Shri Narendra Modi at
CoP26 in Glasgow
It emboldens the spirit of the P3 model, i.e. Pro
Planet People, as it is premised on the basic
principles of ‘Lifestyle of the planet, for the planet
and by the planet’.
- Hon’ble PM, at launch of Mission LiFE at
Ekta Nagar, October 2022

India is the first country to include LiFE
in its Nationally Determined
Contributions"India will put forward and propagate a healthy andsustainable way of living based on its traditions and thevalues of conservation and moderation, including
through a mass movement for LiFE, as a key tocombating climate change"

Mission LiFE Envisions Three Core
Shifts in Collective Approach towards
Sustainability

01

Change in Demand : Nudging
Environment Friendly Actions

02

andChange in Supply : Nudging Industries
Markets to respondto changes in large
scale
individual demand and to tailor supply and procurement
accordingly

03

Individuals

intoChange in Policy : Trigger shifts in large scale industrial andgovernment policies to support sustainable consumption andproduction

Among the three core shifts in collective approach towards
sustainability of Mission LiFE, change in demand is themost significant one.

In order to nudge individuals into environment friendly
actions Ministry of Environment, Forest and Climate
Change has launched a document on ‘Low Carbon
Lifestyles’ in the year 2016.
The document highlights the small steps across sectors
ranging from water, electricity, waste, biodiversity etc that
we as individuals can take to chart out a pathway towards‘Low Carbon Lifestyle’.

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•
•
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Waste ManagementElectricity•

Take the stairs instead of an elevator atwork
Choose clothes line over a dryer
Switch off appliances from plugpoints when not in use
Replace incandescent bulbs with LED
lamps
Install community earthen pots forcooling water••••

Practice segregation of dry and wet waste at
homes
Reduce the use of just 1 ream of paper per
month at work and set the printer to doubleside printing
Reuse old chart paper in school and collectunused sheets from old notebooks to makenew ones
Send used notebooks and examination papers
for recycling from the school
Feed unused
and uncooked vegetables
leftovers to cattle

Water• Water plants with water that has been used towash vegetables and lentils• Use a bucket and cloth to wash your vehicle
instead of a hosepipe• Invest in rainwater harvesting, dual flush
toilets and low flow tap fixtures• Adopt cultivation of less water intensive
crops like millets• Fix leaks in taps, showers and flushes

Forests and Biodiversity• Look for alternatives to wooden furniture,
flooring and articles• Plant a tree on your birthday• Help organizations that are implementing
forestry programmes on a larger scale• Buy local forest produce that is sustainably
sourced• Do not waste paper

Road Ahead:• A document on ‘India’s Long- Term Low-Carbon Development Strategy’ has been submitted toUNFCCC by MoEF&CC. This document has incorporated a chapter on Lifestyle for Environment
which highlights the importance of environment friendly culture and traditional practices.
• India has in a global call for Ideas and Papers on 5th June,2022 (World Environment Day) , invited
Ideas and research proposals from leading global scholars on how environment-friendly actions canbe adopted by individuals, communities and institutions in measurable and attributable manner.
• Mission LiFE was launched by Hon’ble Prime Minister on 20th October, 2022 wherein a brochure on
LiFE was released in Kevadia. The brochure comprises of a comprehensive and non-exhaustive listof 75 LiFE actions for individuals, communities and institutions divided under 7 LiFE themes.

“If we as individual take these actions individually, then it will make a huge difference”