IDMからIRMへ変わるアイデンティティーの地平㈱野村総合研究所
崎村夏彦© 2014 by Nomura Research Institute. All rights reserved.

!

3

4

Enterprise IDM© 2014 by Nomura Research Institute. All rights reserved.

情報リソースへのアクセス管理© 2014 by Nomura Research Institute. All rights reserved.

IDM
•

•
etc.

•
7

組織のリスク管理の重要な鍵© 2014 by Nomura Research Institute. All rights reserved.

8

© 2014 by Nomura Research Institute. All rights reserved.

11

コンプライアンス・コスト© 2014 by Nomura Research Institute. All rights reserved.

IdM

13

より良い生産性© 2011 by Nat Sakimura.

SSO(Single Sign On)© 2011 by Nat Sakimura.

パスワード・マネージャ

ID1, PW1

ID1, PW1

ID0, PW0

ID1, PW1
ID2, PW2

ID2, PW2
ID2, PW2e.g., 1Password (client)
Aggrippa, InterCollage (server)© 2014 by Nomura Research Institute. All rights reserved.

ディレクトリ・サービス

ID1, PW1

ID1, PW1
ID1, PW1e.g., YP, LDAP
© 2014 by Nomura Research Institute. All rights reserved.

フェデレーション
ID0, PW0
ID0, PW0

token1

token2e.g., Kerberos, SAML, OpenID,
OpenID Connect/OAuth© 2014 by Nomura Research Institute. All rights reserved.

Federated Login© 2011 by Nat Sakimura.

パートナー接続© 2011 by Nat Sakimura.

疎結合のシステム導入© 2011 by Nat Sakimura.

クラウド利用© 2011 by Nat Sakimura.

組織の枠を超えたコラボレーション（バーチャル・オーガニゼーション）© 2011 by Nat Sakimura.

生産力の増強をする
IdM© 2014 by Nomura Research Institute. All rights reserved.

24

しょうがな
くやるIdM

生産力の増強をするIdM© 2014 by Nomura Research Institute. All rights reserved.

?

お金がもうかるIdM© 2014 by Nomura Research Institute. All rights reserved.

コストダウン
生産力UP
売上UP© 2014 by Nomura Research Institute. All rights reserved.

コストダウン
生産力UP

売上UP

© 2014 by Nomura Research Institute. All rights reserved.

IRM
Identity Relationship Management© 2014 by Nomura Research Institute. All rights reserved.

アイデンティティ?

© 2014 by Nomura Research Institute. All rights reserved.

30エンティティ（実体）© 2014 by Nomura Research Institute. All rights reserved.

31

© 2014 by Nomura Research Institute. All rights reserved.

32

© 2014 by Nomura Research Institute. All rights reserved.

33

（出所） San Francisco Ferry Building on 2011-09-11 by Nat Sakimura© 2014 by Nomura Research Institute. All rights reserved.

34

認識

© 2014 by Nomura Research Institute. All rights reserved.

35

金髪
身長１８５cm

メガネ
今週末は京都をエンジョイ© 2014 by Nomura Research Institute. All rights reserved.

36

属性

© 2014 by Nomura Research Institute. All rights reserved.

37

属性の集合© 2014 by Nomura Research Institute. All rights reserved.

38

アイデンティティ© 2014 by Nomura Research Institute. All rights reserved.

39

© 2014 by Nomura Research Institute. All rights reserved.

40

当然、企業も、企業のプロダクトもIdentityを持つ© 2014 by Nomura Research Institute. All rights reserved.

売上増←需要増© 2014 by Nomura Research Institute. All rights reserved.

そのためには© 2014 by Nomura Research Institute. All rights reserved.

自らの製品やサービスを知り© 2014 by Nomura Research Institute. All rights reserved.

「個客」をよく知り、働きかければ© 2014 by Nomura Research Institute. All rights reserved.

百戦危うからず© 2014 by Nomura Research Institute. All rights reserved.

CRM© 2014 by Nomura Research Institute. All rights reserved.

ビジネスロジック

従業員AM© 2014 by Nomura Research Institute. All rights reserved.

擬似One-to-Oneマーケティング© 2014 by Nomura Research Institute. All rights reserved.

The Internet© 2014 by Nomura Research Institute. All rights reserved.

Self-service Channel© 2014 by Nomura Research Institute. All rights reserved.

ビジネス
ロジック

従業員AM
© 2014 by Nomura Research Institute. All rights reserved.

顧客MSEnterprise IDM

Consumer IDM

顧客DB

従業員AM
© 2014 by Nomura Research Institute. All rights reserved.

顧客
AM

証券会社

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

(出所)Charles Schwab今、やっていない証券会社は…

© 2014 by Nomura Research Institute. All rights reserved.

eコマース© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

firstName
lastNameemail
mobileounickname
title…

firstName
lastNameemail
mobileounicknametitle…

© 2014 by Nomura Research Institute. All rights reserved.

firstName
lastNameemail
mobileounickname
title…

firstName
lastNameemail
mobileounicknametitle…

© 2014 by Nomura Research Institute. All rights reserved.

日本の名目GDPの推移
520

510
500

平均約-1.7%
490
名目GDP

480
470
460
450
2006

2007

2008

2009

2010

（出所）内閣府「平成 21 年度国民経済計算のポイント」 および四半期別GDP速報をもとにNRI© 2014 by Nomura Research Institute. All rights reserved.

61日本のBtoC-EC市場規模の推移

平均約15%（出所) 総務省 「平成２２年度我が国情報経済社会における基盤整備」© 2014 by Nomura Research Institute. All rights reserved.

62

World Economic Forum:

パーソナルデータ：
あらたな資産種別の出現(2011)
http://www.weforum.org/
reports/personal-dataemergence-new-assetclass© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

フロンティア

西へ！

（出所）Wikipedia 西部開拓史の項より© 2014 by Nomura Research Institute. All rights reserved.

65

第八大陸

© 2014 by Nomura Research Institute. All rights reserved.

経済成長論の定石＝最も成長が早いセクター、地域にしがみつけ© 2014 by Nomura Research Institute. All rights reserved.

とびつき理論© 2014 by Nomura Research Institute. All rights reserved.

第八大陸の最近の成長率は？

© 2014 by Nomura Research Institute. All rights reserved.

2013年の成長率＝17.4%
総額 11.2兆円(出所)経済産業省 via
http://thebridge.jp/2014/09/meti-ecommersdata-pickupnews© 2014 by Nomura Research Institute. All rights reserved.

更に加速！

© 2014 by Nomura Research Institute. All rights reserved.

EC化率*1＝３．７％*1 全ての商取引金額（商取引市場規模）に対する、eコマース市場規模の割合© 2014 by Nomura Research Institute. All rights reserved.

(出所)http://thebridge.jp/2014/09/metiecommers-data-pickupnews

まだまだ行ける！

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

それだけでなく…

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

deviceID
firmwaredeviceIDfirmware© 2014 by Nomura Research Institute. All rights reserved.

deviceIDfirmwaredeviceIDfirmware© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

25,000,000,000?

© 2014 by Nomura Research Institute. All rights reserved.

50,000,000,000?

© 2014 by Nomura Research Institute. All rights reserved.

The Internet of Things(IoT)© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

いつでもどこでもすきなものを使って© 2014 by Nomura Research Institute. All rights reserved.

よりスムースなエクスペリエンス© 2014 by Nomura Research Institute. All rights reserved.

ブランド・ロイヤリティ© 2014 by Nomura Research Institute. All rights reserved.

モノではなく、エクスペリエンスを売る© 2014 by Nomura Research Institute. All rights reserved.

Think Different© 2014 by Nomura Research Institute. All rights reserved.

あまりにも理念的、理論的？！

© 2014 by Nomura Research Institute. All rights reserved.

（経済）理論はあまり多くを語らないが、語ったことにはまず勝てない！

© 2014 by Nomura Research Institute. All rights reserved.

経済理論に合致させて勝った会社なんてあったっけ？

© 2014 by Nomura Research Institute. All rights reserved.

あんなの机上の空論でしょ？！

© 2014 by Nomura Research Institute. All rights reserved.

８０年代〜９０年代© 2014 by Nomura Research Institute. All rights reserved.

ハードウェアはタダになる。
ソフトウェアのおまけになる。

© 2014 by Nomura Research Institute. All rights reserved.

でも、経済理論からすると、「はぁ？」© 2014 by Nomura Research Institute. All rights reserved.

競争市場においては価格＝限界費用© 2014 by Nomura Research Institute. All rights reserved.

限界費用＝最後の１単位をつくるのにかかる費用© 2014 by Nomura Research Institute. All rights reserved.

ソフトウェアの限界費用は？

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

これに対して、ハードウェアの限界費用サービスの限界費用はゼロにならない。

© 2014 by Nomura Research Institute. All rights reserved.

タダになるのはソフトの方だ© 2014 by Nomura Research Institute. All rights reserved.

これが「空論」の結論© 2014 by Nomura Research Institute. All rights reserved.

でも、当時は「机上の空論」としてあざ笑われていた。

© 2014 by Nomura Research Institute. All rights reserved.

そんな、みんながソフトに行くべきだと言っていた９０年代後半、頑なにハード事業を守り、垂直統合を続けた会社がありました。

© 2014 by Nomura Research Institute. All rights reserved.

さらにその会社は、クラウドサービスを基軸にしてサービス統合をすすめました。

© 2014 by Nomura Research Institute. All rights reserved.

インターネットにはビジネスモデルが無いといわれていたその時代に。

© 2014 by Nomura Research Institute. All rights reserved.

だれもM*soft社に勝てないと思っていた時代に© 2014 by Nomura Research Institute. All rights reserved.

Think Different© 2014 by Nomura Research Institute. All rights reserved.

その会社にはビジネスモデルが無いとみなが言っていました© 2014 by Nomura Research Institute. All rights reserved.

しかし、その裏では、価格決定モデル、計量経済、ファイナンス、企業戦略、公共政策の設計をしていた有名な経済学者がいました。

© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

DON’T BE EVIL

© 2014 by Nomura Research Institute. All rights reserved.

「空論」も捨てたもんじゃない© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

モノ同士が自動で連携して© 2014 by Nomura Research Institute. All rights reserved.

顧客DB© 2014 by Nomura Research Institute. All rights reserved.

人を中心につながっていく© 2014 by Nomura Research Institute. All rights reserved.

これらリレーションを管理してエクスペリエンスを向上する© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

もう始まっている© 2014 by Nomura Research Institute. All rights reserved.

© 2014 by Nomura Research Institute. All rights reserved.

（出所） spg.com/keyless予約チェックイン© 2014 by Nomura Research Institute. All rights reserved.

入室（出所） spg.com/keyless© 2014 by Nomura Research Institute. All rights reserved.

Jibo© 2014 by Nomura Research Institute. All rights reserved.

Amazon Echo

ほしいものリストに入れておきました© 2014 by Nomura Research Institute. All rights reserved.

モノではなく、エクスペリエンスを売る© 2014 by Nomura Research Institute. All rights reserved.

ExperienceEconomy© 2014 by Nomura Research Institute. All rights reserved.

異次元の要求© 2014 by Nomura Research Institute. All rights reserved.

従業員ID数 << 顧客ID数© 2014 by Nomura Research Institute. All rights reserved.

顧客ID数 <<<<< リレーション数© 2014 by Nomura Research Institute. All rights reserved.

要求されるスケーラビリティが違う© 2014 by Nomura Research Institute. All rights reserved.

エンタープライズ：1万人の大規模案件© 2014 by Nomura Research Institute. All rights reserved.

IRM: 1000万人の小規模案件© 2014 by Nomura Research Institute. All rights reserved.

桁が最低３つ違う© 2014 by Nomura Research Institute. All rights reserved.

要求されるスケーラビリティが違う作り方も全く違う© 2014 by Nomura Research Institute. All rights reserved.

関係性が必要© 2014 by Nomura Research Institute. All rights reserved.

関係性は非対称で方向性がある© 2014 by Nomura Research Institute. All rights reserved.

関係性（Directed Graph)が必要

RDBは不向き
Directory Systemが良いのだけど…

© 2014 by Nomura Research Institute. All rights reserved.

要求される更新頻度が違う

通常のDirectory SystemはRead Optimized© 2014 by Nomura Research Institute. All rights reserved.

IoT ✕ 大規模ユーザ＝超高速アップ
デート© 2014 by Nomura Research Institute. All rights reserved.

要求されるUP Timeが違う© 2014 by Nomura Research Institute. All rights reserved.

エンタープライズ： 年末年始はメンテ© 2014 by Nomura Research Institute. All rights reserved.

IRM＝24×365© 2014 by Nomura Research Institute. All rights reserved.

データの規模が違う© 2014 by Nomura Research Institute. All rights reserved.

（もはや説明するまでもなく）© 2014 by Nomura Research Institute. All rights reserved.

使用される機器・ネットワークが違う© 2014 by Nomura Research Institute. All rights reserved.

低電力
低メモリー
低計算力
低通信力

© 2014 by Nomura Research Institute. All rights reserved.

使用される機器・ネットワークが違う

小さなデータコンパクトなプロトコル© 2014 by Nomura Research Institute. All rights reserved.

ユーザビリティ要件が違う© 2014 by Nomura Research Institute. All rights reserved.

エンタープライズ＝我慢して使え© 2014 by Nomura Research Institute. All rights reserved.

IRM＝使っていただくには…

© 2014 by Nomura Research Institute. All rights reserved.

v.s.
Enterprise IDM

IRM© 2014 by Nomura Research Institute. All rights reserved.

HOW?

© 2014 by Nomura Research Institute. All rights reserved.

WHO?

© 2014 by Nomura Research Institute. All rights reserved.

IDMからIRMへ変わるアイデンティティーの地平㈱野村総合研究所
崎村夏彦© 2014 by Nomura Research Institute. All rights reserved.