Products- Beef - Tochigi Wagyu- Strawberry- Pear - Nikkori- Rice- Other Products

Why are Tochigi agricultural products so tasty?
Vast and fertile land

Abundant water resources

Mild climate

From flatlands to cold uplands over 1,200

Our prefecture is blessed with rich water

The climate here is mild throughout the year.

meters above sea level, a wide variety ofresources such as rivers like the Kinu River.

Long winter daylight hours and a large

agriculture takes place in our prefecture that

These water resources make the production ofday-night temperature difference allows thetakes advantage of the characteristics of thesehigh-quality agricultural products possible.

production of a wide variety of agricultural

fertile farmlands.

products, making Tochigi’s agricultural
production the ninth largest in Japan.

Tochigi prefecture's effort for agricultural product export
South-East Asia and the US are the primary destinations
We are promoting exports of agricultural products to meet the demand of individual countries. For
example, we export mainly strawberries and pears (Nikkori) to South East Asia and beef (TochigiWagyu) to the US and Singapore.

Product appeals through constant promotions and by inviting overseas buyers
We are advertising the attractiveness of Tochigi agricultural products to further expand their export byworking with local buyers to plan and carry out promotions targeting consumers in destination
countries and by inviting local buyers to Tochigi prefecture.

Development of and support for production areas that export products
We support areas that export products by helping them negotiate for sales channel development andcreating materials for keeping products fresh. By doing so we are on our way to further expanding ourappealing agricultural products.

Beef - Tochigi Wagyu

Strawberry
Tochiotome
tome
Skyberryry
Tochi-Aika
Aika

Tochigi Wagyu is the name of a beef brand. Only top-grade beef, with theyield grade of A or B, and the meat quality grade of 4 or 5 (5 is thehighest) from cows of the Japanese Black breed that are raised withmeticulous care and attention by designated producers in Tochigi isentitled to this brand name.

In FY2019, 25,400 tons of strawberries were produced in Tochigi
prefecture. Since 1968, meaning for over a half century, we have been thelargest strawberry producer in Japan.

Pear - Nikkori

RiceTochihonoka
Tochigino-Hoshi
Nasuhikari

Nikkori is the local pear brand developed in Tochigi prefecture. Thebrand "Nikkori" is named after "Nikko", the nationally famoussightseeing destination in Tochigi prefecture, and the Chinese character"梨" which is pronounced as "Ri" in Chinese.
In December 2013, "Washoku, traditional dietary cultures of theJapanese" was registered as a UNESCO Intangible Cultural Heritage,
making Japanese food once again attract global attention. This also has
led to an increased volume of rice exports. Targeting further expansion ofOther Products

rice exports, we put a lot of effort into promotions to overseas markets
such as South East Asia and the US.

Eat Tochigi !
In this video, foreigners living in Tochigi Prefecture learn about the ingredients produced in Tochigi and try them to find out
how delicious Tochigi products are. Please take a look! (English version)

Profiles of the castNameTEOHome country
Australia
Year moved to Tochigi
2013
Favorite things about Tochigi
I like Tochigi because it is surrounded by nature with easy access to the city
center, and I can get fresh local vegetables in my neighborhood.
Name
PAULINA BOROWSKA
Home country
PolandYear moved to Tochigi
2012
Favorite things about Tochigi
I like "gyoza" because it is similar to "pierogi", which is a dish from my homecountry, Poland. I also like Tochigi because there are many beautiful historical sites, such as Nikko Toshogu Shrine.
NameLin Yu
Home country
ChinaYear moved to Tochigi
2013
Favorite things about Tochigi
Foods in Tochigi are delicious. Rice, strawberries, gyoza. There is a lot of natureand the air is fresh. The more I live here, the more I like it. There are hot spring
spots, like in the Nikko and Nasu areas. You can enjoy skiing in winter. I also
really like tourist destinations such as the Nikko Toshogu Shrine, Ashikaga Flower
Park, Tobu World Square, and Watarase Basin.

LinksSightseeing

Sightseeing

The Grace of Japan, Tochigi

Welcome! VISIT TOCHIGI

Local import

Traditional crafts

J's AgriTochigi Traditional Crafts

Local importTochigi Prefecture

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