2015/9/14

JCIAwards Entry

2015 Jci World Congress
Dream impact Sendai 2013­2014
JCI JAPAN
Best Long­term Local Community Program

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Entry InformationAward2015 JCI World Congress
Program:Category: Best Long­term Local Community Program

NOM Information
National Organization: JCI JAPAN

National President:

Kosuke Shibata
E­mail: japan@jci.cc

LOM Information
Local Organization: JCI Sendai(Miyagi)
President: Masanobu Kanegasaki
President Email: masanobu.kanegasaki@gmail.com

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Basic Information
Duration : From Jun 1, 2013 To Oct 19, 2014
Staff : 114members
1,010 people of voluntary applicants,43 companies,Sendai City Hall,TheSponsors :awards committee
Budget : ＄66,700
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 1.07 million citizens in Sendai city
Objective :1. Motivate citizens to be positively interested in their local
community with providing an opportunity to recognize components
which define their local communities such as people, materials andhistory. The reason why we identified this objective is that only 20% of citizens recognize what defines their local communities byour research.
2. Improve the circumstance for citizens to act aggressively in theircommunity, in cooperation with companies, local government andothers. The 70 % of citizens answered that they don’t havechances to join activities for citizens.
Overview :Sendai city is historical and blessed with nature. After the greateast Japan earthquake in 2011, we have got to emphasizecommitment to people and nature.
JCI Sendai has been acting with the local government since ourfoundation(1950s). additionally, we collaborate with companies
and implement continuing initiatives involving Sendai citizens sothat we enhance relations with our stakeholders.
JCI Sendai offered an opportunity to submit “Treasures in the localcommunity”. Citizens had 3 categories to entry; drawing, photo,
Japanese short poem. *” treasures in the local community”:
Components that define local community such as people,materials, and history.
JCI Sendai holds exhibitions showing affection and charm ofcitizens works. So we expect citizens to be interested in the local
community by recognizing components which defined the local
community such as people, materials and history.
JCI Sendai encourage citizens to be interested in the local
community by exhibiting citizens works in Subway and Buses formany citizens in cooperation with local companies and the local
government. *The population of Sendai : 1.07 million people The
daily Subway commuters : 170 thousands people ( according to thedisclosed information by Sendai city) The daily Bus commuters :45 thousands people ( according to the disclosed information bySendai city)
JCI Sendai founded the awards committee with knowledgeable
persons to evaluate works submitted by citizens.
We made 13 thousands post cards communicating attractivenessof local community, and distributed them in subway stations, publicoffice, department stores and restaurants.
One primary school teacher told that her pupil expressed his
delight and turned to be active at any field afterwards. He’d got theprize.

Results :1. JCI Sendai held free exhibitions at department stores, public officeand convention facility. We exhibited works of citizens and 400
citizens visited in 2 weeks. With questionnaire result, 70 % ofvisitors got interested components that define local community
such as people, materials and history.
2. JCI Sendai has continued implementing this activity for 2 years.
We think the number of stake holders who understand this activity

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objectives is increasing. Because, The local government accepted
giving continuous cooperation, and the number of partner
corporation has increased; 15 companies in 2013 to 28 companies
in 2014.
Actions Taken : (PLAN1)
January, 2013
We started the activity to motivate citizens to be interested in the local
community, because we found that only 20 % citizens recognize
components that define the local community by our research.
(DO1)
Apr 25, 2013
Distributed our press release.
*To a newspaper company and 2 TV stations
Asked the local government to join our activity and give us any othercooperation.
*formal request to Sendai Mayor, enhancement of partnership with local
government, request to exhibit works in subway, request to exhibit works
in public offices*The Mayor attendance in the award ceremony and Mayor awardconfirmed.
Asked companies to support our activity.
Jun 1, 2013
Started to call for works.
*drawing: draw people, materials or history.
*Photo: Trim people, materials or history.
*Japanese short poem: describe people, materials or history*Official web site opened for entries.
July, 2013
Sendai City agreed to offer their cooperation to JCI Sendai and the Mayor
award for a valuable citizen work.
Each company agreed to offer their cooperation to JCI Sendai.
September, 2013
Started to edit the collection book of citizens works.
200 works were exhibited in 3 companies facilities (until Oct 6, 2013). 180
people visited these exhibitions.
October, 2013
The citizens works were exhibited in the facilities of Sendai city (until Oct24, 2013), Also Exhibition in city buses started (until Oct 15, 2014).
November 16, 2013
The award ceremony was held. 237 citizens attended.
(PLAN2)January, 2014
The program aiming to raise up citizens concern to their local community
started following last year.
(DO2)
June 6, 2014
Press release started.
*To 6 newspaper companies, 4 TV stations and 3 radio station companies
Appeal for the local government commitment and cooperation started.
*Direct appeal to the mayor, cooperation enhancement with Sendai city,
exhibition of citizens works in Subway and the facilities of Sendai city
*The Mayor attendance in the award ceremony and Mayor awardconfirmed.
Asked companies to support our activity.

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June 23, 2014
Called for citizens works; drawing, photo, Japanese short poem.
The official web site released.
*Drawing should portray people, materials and history in one’s way. Photoshould trim people, materials and history. Japanese short poem should
describe people, materials and history in words.
*”the official web site”
We designed WEB to handover the program to citizens organizations infuture. The program is supposed to continue mainly with citizens works
collection and exhibition.
August, 2014
Sendai City agreed to offer their cooperation to JCI Sendai and the Mayor
award for a valuable citizen work.
Each company agreed to offer their cooperation to JCI Sendai.
September 21, 2014
The awards committee consisting of knowledgeable persons selectedaward­winning works.
September, 2014
Started to edit the collection book of citizens works.
200 works were exhibited in 3 companies facilities (until Oct 15, 2014). 40
more people visited these exhibitions than the last year(180 visitors).
October, 2014
Exhibitions of citizens works started.
­The facilities of Sendai city(until Oct 30, 2014)­Subway(until Dec 15, 2014)­City buses(until Oct 20, 2014)
October 19, 2014
The award ceremony was held. 200 citizens attended.

In April 2015, the handouts about this program weredistributed to children in 126 elementary schools and66 junior high schools to encourage their concern to
the local community. We believe that they take
important role to create our great future.
The award ceremony triggered citizens continuousinteraction. Their interaction brought the newphotograph club, and they are planning a photo
exhibition focusing on the local community.
This project is going to be passed over to a private company to bedeveloped and spread over the society.
Recommendations : With works of Citizens and collaboration among local government andcompanies, JCI Sendai achieved objectives as below.

1. Citizens who submitted works changed to be active and interested
in local community. According to the result of 689 questionnaires,
80 % of them answered that their recognition for Sendai city hadchanged positively.
*Examples of positive opinion: “Feel a great affection to Sendaicity”, “I’d like to join local community activities actively”, “I’d like tomake comfort community with children”
2. We called for works and exhibited them on our official web site. We
got 5,444 visits on our web. A web site expert evaluated that this
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number was great.

“What we couldn’t achieve”.
We couldn’t verify if whole Sendai citizens changed to be interested intheir local community, besides citizens who involved in our activity. To
improve this circumstance, we have to implement a conscious survey on
the web site and verification with local government.
* verification with local government: regular awareness survey of citizens.
We got 32 inquiries in 4 months (from April to July 2015).

We won the best award of Long term Local
Community program at JCI ASPAC hold in Kota
Kinabalu, June 2015.

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JCIPage 3

1

Award Category criteria
Objectives, Planning, Finance and Execution

What were the The objective of this program is to shape “Sendai”
long­term city filled with active citizens.This objective will beobjectives of this achieved with collaboration among JCI Sendai,
program? companies and local government. And this initiative

will enhance citizens interest in local community.
How does this 「 The service to humanity is the best work of life.」
program align to
the JCI Plan ofAction?
1. JCI Sendai collaborated with companies andlocal government, and implemented thefollowing project with citizens.
2. JCI Sendai will provide opportunities forcitizens activities through the collaboration
with companies and local government.
3. JCI Sendai continues to foster active citizens
by letting them to be positively interested intheir local community.

Was the budget aneffective guide forthe financial
management of theproject?

1. To send this project more effectively,
announcing to public was devised.
2. JCI Sendai sending project were positively
notified to nine local media companies.
3. Five companies in the local TV station, three
radio station companies, and one newspaper
company that agreed to the project came tocover.
4. 43 companies gave their approval to ourprogram.

venue arrangement expense: 5,000 USD
public relations expense: 18,000 USD*financial support from cooperative companies: 6,800
USD
miscellaneous expense: 8,100 USDvenue arrangement expense: 4,500 USD
public relations expense: 28,300 USD*financial support from cooperative companies:
15,900 USD
miscellaneous expense: 2,400 USD
How does thisproject advance Through our program, JCI Sendai encouraged
the JCI Mission citizens who had changed to be interested more in
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and Vision? their local community to influence others.

-JCI Sendai provided opportunities that 1,010
citizens could recognize components which define
local community such as people, materials andhistory.
-JCI Sendai provide opportunities for citizens to joincitizen activities by build network among companies
and local government.

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JCIPage 4

2

Award Category criteria
Membership Participation

By number, howmany members
were involved inthis program? 37people
By percentage,
how manymembers of theLocal Organization
were involved inthis program? 98%
Describe the main
roles of theparticipating
members in thisprogram.

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1. entry for works “drawing, photo, Japanese
short poem”(180 members)
2. A member of the awards committee(1 member)*The president of JCI Sendai was a member ofthe committee.
3. Members of the editorial committee(5members)*the committee task: works exhibition in
Subway and City buses, original post cards
creation
4. Arrangement with the local government andcooperative companies(30 members)
5. Venue arrangement(37 members)
6. Public Relations(20 members)
7. Web site management(3 members)

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3Award Category criteria
Community Impact

How did the Local
Organization
measurecommunity impact
for this program?

1. We had questionnaires to works entries andexhibition visitors to measure impact of theprogram.
Q1. Is this program the opportunity for you tohave concern in your local community?
YES 547, NO 142
Q2. Could you recognize attractiveness of
your local community through finding a subjectof your work?
YES 551, No 138
Q3. Do you think if that is necessary to yourlocal community development?
YES 545, NO 144

2. The number of works*501 works in 2013
“drawing”: 239 entries“photo”: 129 entries“Japanese short poem”: 133 entries*509 works in 2014
“drawing”: 246 entries“photo”: 152 entries“Japanese short poem”: 111 entries
3. We had objective evaluation to the program bymedia coverages which insisted theimportance of it.
(1) Local TV news reported the objective of
the program.(the number of viewing household:890 thousands)(2)Local newspapers covered the objective of
the program.(circulation: 470 thousands,
expected readers: 1.5 million people)

Describe the actual
community impact
produced by thisproject
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1. Citizens who joined the program will change
their mind positively and be positivelyinterested in local community. And they are
expected to provide other active citizens by
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involving their families, friends and others.
2. We can provide opportunities for citizens
activities, and circumstances of active citizens
are expected to be improved. We willaccomplish that by supporting citizens,
collaborating among companies and localgovernment.
3. This project gave opportunities to community
children to do summer assignments withmodeling the bus wraps printed with citizens
works. Now we’ve found that It’s spreading
among children.

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JCIPage 64

Award Category criteria
Impact on Local Organization

How did the Local
Organization
benefit fromrunning thisproject?

1. JCI Sendai provided opportunities that a lot ofcitizens got interested in local community. As
a result, 3 TV station and 2 newspaper
company broadcasted it, and the significanceof JCI Sendai activity was understood in localcommunity.
2. Stake holders could recognize the need of JCI
Sendai activity by collaboration withcompanies and local government. We areconvinced that because they promise futurecooperation with us.
*43 companies, the local government( Sendai
public office, Sendai Education Bureau)

How did theprogram advancethe JCI Mission?

1. JCI Sendai provided opportunities that 1,010
citizens recognized components which defined
local community such as people, materials andhistory.
2. JCI Sendai provided opportunities for active
citizens to join citizens activity by building thenetwork with companies and local government.

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5Award Category criteriaLong­term Impact of the Program

What is theexpected long­term
impact of thisproject?

1. We can build “Sendai” City Filled with active
citizens through causing citizens interest in
local community continuously.
2. We can improve circumstances for active
citizens by collaborating with companies andlocal governments.
3. Independent activities of active citizens can beproduced by improving their circumstances.

What changes
would you make toimprove the resultsof this project?

1. We can build “Sendai” City Filled with active
citizens through causing citizens interest inlocal community continuously.
2. We can improve circumstances for active
citizens by collaborating with companies andlocal governments.
3. Independent activities of active citizens can beproduced by improving their circumstances.

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