Johnson & Johnson

2016 Contributions Report

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©JJCC 2017

Always Keeping the Beliefin Our Hearts
Our Credo was crafted in 1943 by Robert Wood Johnson, Jr., third Chairman of Johnson & Johnson.
Since then, this one page document in English has become the cornerstone of everything Johnson & Johnson does around theworld.
We are engaged in a variety of social contribution activities as a company to fulfill our “responsibility for the communities
where we live and work” as stated as the third responsibility in Our Credo. Since even before the concept of corporate social
responsibility became popular, Johnson & Johnson has practiced such activities for over 70 years as its unchanging code of
conduct and will continue to live and breathe with the communities.

The Third Responsibility in Our Credo Expresses
Our Passion and Commitment for Social Contributions
Responsibility as a World’s Largest
Total Health Care Company

What We Can Do Now to Fulfill
Our Responsibility to the Communities

Johnson & Johnson’s products and services are used by

Johnson & Johnson Family of Companies in Japan has

over a billion people in the world everyday.

formed Johnson & Johnson Contributions Committee

As a total health care company, we believe we are largely(JJCC) to fulfill our responsibility for the communities as

responsible for the health and well being of the people

stated as the third responsibility in Our Credo.

around the globe. To this end, we are committed to

JJCC is run by employee volunteers of the J&J grouppractice our business and fulfill our responsibility to thecompanies to address a variety of supporting programs

communities through social contributions as stated in Ouraround physical, mental and social health through working

Credo.

with community partners.

Johnson & Johnson Japan Group

Our Credo
We believe our first responsibility is to the doctors, nurses and patients,

Johnson & Johnson K.K.

to mothers and fathers and all others who use our products and services.
In meeting their needs everything we do must be of high quality. We must

ConsumerCompany

constantly strive to reduce our costs in order to maintain reasonable
prices. Customers’ orders must be serviced promptly and accurately. Our

We are responsible to our employees, the men and women who work with

JanssenPharmaceutical K.K.

Johnson & Johnson Contributions Committee (JJCC)

us throughout the world. Everyone must be considered as an individual.
sense of security in their jobs. Compensation must be fair and adequate,

Vision Care
Company

President Council (Presidents of four J&J Japan Group companies)

suppliers and distributors must have an opportunity to make a fair profit.

We must respect their dignity and recognize their merit. They must have a

MedicalCompany

JJCC Leadership Team

● Make decisions on direction and strategies for social contribution activities● Lead execution and operation of events and programs

and working conditions clean, orderly and safe. We must be mindful ofways to help our employees fulfill their family responsibilities. Employees
must feel free to make suggestions and complaints. There must be equal

Support for Non-Profit Organizations (NPOs, etc.)● Discuss who and what to support, budget management, issue finding

Encourage employee participation in volunteering● Plan and run events and volunteer programs

opportunity for employment, development and advancement for thosequalified. We must provide competent management, and their actions mustbe just and ethical.

JJCC Supporters● Support execution and operation of events and programs ● Promote activities in branches, local offices and franchises

We are responsible to the communities in which we live and work and to
the world community as well. We must be good citizens—support goodworks and charities and bear our fair share of taxes. We must encourage
civic improvements and better health and education. We must maintainin good order the property we are privileged to use, protecting theenvironment and natural resources.

03 N ew Way of Social Contribution
Donate a Photo

Our final responsibility is to our stockholders. Business must make a soundprofit. We must experiment with new ideas. Research must be carried on,
innovative programs developed and mistakes paid for. New equipment
must be purchased, new facilities provided and new products launched.
Reserves must be created to provide for adverse times. When we operate2016 Contributions Report

Contents

05 P
 hilanthropy Interview
Haruo Miyagi, CEO, ETIC (Entrepreneurial Training forInnovative Communities)

according to these principles, the stockholders should realize a fair return.
08 C ompass: Social Contribution by Companies
Yoko Ishikura, Professor Emeritus, Hitotsubashi
University

1

09 W here We Support
Projects We Support
17 Employee Volunteering
19 J
 ohnson & Johnson’s Activities
Volunteer of the Year Award
Yume-no Chokinbako
The Healthy Society Award
21 Social Contribution Activities of EachCompany
23 Social Contributions Worldwide
25 Greetings from the Group Presidents2Special Story

New Way of Social Contribution

New Proposal for Social
Contribution towards the Future
Johnson & Johnson has been engaged in diverse social contribution activities
to meet the social needs of our times.
Thanks to technological advancement that has madesocial networking services (SNS) ubiquitous, we live in an era when people around the world
can connect to each other across borders and time zones.
Now that people can connect with each other to share their joys,
sorrows and ambitions to achieve their goals,
we imagined a new way to make social contributions.
This idea has led to the development of the “Donate a Photo” program.

US$1 per PhotoSocial Contribution Opportunities for Everyone at Any TimeThe “Donate a Photo” is a free mobile application from Johnson &Johnson, launched in the US in 2013 and in Japan in 2016.
After downloading the application, every time a user uploads aphoto, Johnson & Johnson donates US$1 to the program theuser wishes to support. The donations are used to fund a variety
of support programs, including support for sick children and theirfamilies and food aid for the Tohoku area. Approximately 190,000
people have participated in the “Donate a Photo” program,having uploaded over 2 million photos, thereby contributing to
118 support programs.
In Japan, more than 70,000 photos have been uploaded tosupport 14 programs (as of February 2017).

How to use “Donate a Photo”
1. Download Johnson & Johnson’s free “Donate a Photo” application.
2. Choose the program you want to support.
3. Take a photo using the Donate a Photo application or pick one
from your photo album.
4. Upload your photo.
（The uploaded photo appears in the Donate a Photo Gallery thatcan be shared with your friends through Facebook, Twitter andInstagram.）
5. Johnson & Johnson donates US$1 to the program you chose tosupport.

Example of support program in Japan“Let’s deliver food to single-parent and destitute families
in the Tohoku region.”
Support organization
Second Harvest
8,625
No. of photos posted
No. of boxes of food delivered 1,725

Everyone can participate in the program simply by taking and uploading a photo with a smartphone.
“Donate a Photo” is a fresh new way to make social contributions.

The donations to this program fundeddelivery of boxes of food to single-parent
families and families with children in the
Tohoku region and to destitute families(including single-parent families, elderly
people and refugees) in the Kanto region.
For the New Year’s holiday, boxes offood to celebrate Christmas and the New
Year were also delivered to about 400
single-parent families.

Message fr
om single-p(excerpt)
arent familyThank you so m u c hfo r th e g e
food.
n e ro u s g if
t of
We w e reso e x c it e d
to re c e iv e
heavy box
it a n d fi nfull of foodda.
We a re tr uly d e li g h te
d a n d g rasupport.
te fu l fo r y
ourMessage

Impressed by social contributions
through “Donate a Photo” during abusiness trip
Satoshi Daigo
R&D, Johnson & Johnson K.K.

I had been searching for an activity that people could easily
do to contribute to society even if they usually hesitate toparticipate in voluntary activities without a compelling reason.
Then, when I was in the USA on business, I came acrossa social contribution activity using an app called Donate a
Photo. All you need to do is take a photo and send it, andthe app lets you make a one-dollar donation to a programthat deals with social issues. By using this app, anyone
can easily express their interest in social issues. This idea

3

appealed to me and my search seemed over. After returning
home, I proposed that we start this up in Japan, so weorganized a team to introduce the app. However, it turned
out that not only did we have to translate the app, but wealso had to carry out checks and administration, relying on
expert IT knowledge and legal and healthcare rules andregulations. Unexpectedly, my idea snowballed into a major
project involving colleagues from many different sections.
We ultimately achieved our goal, thanks to the many people
who helped, and set up a Japanese version of the Donatea Photo app that our company members and the wider
Japanese public can now use. I really hope that Donatea Photo will encourage lots of people to take the plunge,
which is easy, and start using the app to make needed
contributions to their community.

4New Way of Social Contribution

Philanthropy Interview

Can companies keep pace withchanges in young people’s
awareness of social contributions?
ETIC (Entrepreneurial Training for Innovative Communities) is a non-profit organization aiming to develop and support entrepreneurial
leaders who play leadership roles in society.
ETIC has been offering programs covering diverse fields, including venture and social businesses, local revitalization and postearthquake recovery in the Tohoku region. In the rapidly changing societies of today, however, individuals and companies will haveto change how they relate to the societies in which they participate. To address such pressing current issues, ETIC focuses on
fostering future leaders. The following is based on an interview with Executive Director Haruo Miyagi concerning ETIC initiatives.

Anyone can build a winwin relationship in theworld of social business.
Yasumura I understand that yourorganization’s name, ETIC, is an acronym
for “Entrepreneurial Training for Innovative
Communities.” So, ETIC. is a non-profit
organization with a mission to foster
entrepreneurial leaders of the next
generation, thereby contributing to socialtransformation. How did you get started
in these activities?

Haruo Miyagi
Executive Director
ETIC
Born in 1972 in Tokushima Prefecture, Mr.
Miyagi Founded the “ETIC. Student Entrepreneur
Liaison Conference,” a national network ofstudent entrepreneurs, in 1993 while studying
at Waseda University. He became Executive
Director of ETIC in 2000 when it was certified asa non-profit organization. In 2001, he launched
the "ETIC. Social Venture Center" to support
entrepreneurs involved in social issues. Since
2002, Mr. Miyagi has been working on nurturingsocial entrepreneurs through projects including asocial venture business plan competition, “STYLE,”
the first of its kind held in Japan. He initiated theChallenge Community Project in 2004 to support
local human resources development, covering 50
communities. Mr. Miyagi was honored as a 2011
Young Global Leader by the World Economic
Forum (WEF).

5

Miyagi When I was a college student,
there were a number of high-spirited
senior students who expressed theirambitions to change the world, to pursue
an international career, and so on. Whenit came to actually getting a job, however,they chose a company to work for basedon numerical data, including scale, salaryand performance, which made me feel
uncomfortable. This was how things
started.
Then, I found an organization that offeredsupport for entrepreneurs. At that time,

most people were taking a passive stancetoward work, waiting for tasks to be given
to them, and so was I. However, when
I learned that individuals can establish
their own company, I felt encouraged. I
thought that having such a career option,in addition to the conventional option ofjoining a large company after graduatingfrom college, would allow more people
to achieve their potential. Therefore, Iestablished a non-profit organization to
support young entrepreneurs.
Yasumura Entrepreneurial individuals

were a minority group at that time.
Students were not aware that they could
start a business, were they?
Miyagi No, they weren’t. Therefore, I
focused on the practice of “internship.”Given the mindset of the young people
at the time, encouraging them to starta business was too great a challenge.
What was needed was a system
offering opportunities to experience anentrepreneurial way of life and work,
to promote entrepreneurship among
students. We actually devised a uniquechannel to send students to corporate
managers who had started their own
businesses, which functioned as anapprenticeship.
Shibuya in Tokyo was once called “Bit
Valley,” which is unfamiliar to many
today. “Bit Valley” is a coined term thatcombines the computer term “bit” andthe literal meaning of Shibuya, i.e. “Bitter
Valley.” At the time, there was a highconcentration of IT ventures in Shibuya,
which was dubbed the “Japanese Silicon
Valley.” In addition, since Shibuya was aplace where students liked to gather, they
played active roles in Bit Valley as theinternet rapidly evolved.
Yasumura When the internet began
to be widely used, a number ofentrepreneurs emerged in IT ventures

to realize new possibilities. This was
the market to which you sent internshipstudents.
Miyagi Through the experienceof connecting many students withentrepreneurs, I found that students thenwere not interested in striving for winnertakes-all success in business, which may
be a goal in realizing the American dream.
Looking at their behavior, on the other
hand, I realized that they had the potential
to be deeply motivated in working
to resolve social issues and improvesocieties. This kind of approach depends
on involvement in wider fields, beyond
merely pursuing business success.
Working and living in a way that helps
a society, one’s community and people
at large, and finding joy in this approach
can make others happy. For example,
success in venture business typicallybrings greatest satisfaction only to the
top management, because only top
management plays leading roles. In
the world of social business, however,everyone can play a leading role byworking with people facing difficulties inlocal venues. In other words, everyone
can build a win-win relationship bycreating productive connections between
societies, communities and individuals,
which is what we call social capital.

High school students
and communities create
possibilities for social
innovation.
Yasumura In terms of creating a social
ecosystem that serves as the basis forcreating innovation and nurturing thenext generation, you have implemented
a variety of initiatives. Would you tell us
about your new initiatives that focus on
the next generation?
Miyagi Although our support has
focused mainly on college students,
we are planning to promote initiatives
targeting high school students. Highschool students who were limited tobeing recipients of education are now
becoming the people who stimulatesociety.
One example is the annual “Social Venture
Competition,” a business plan competition
targeting young people, which weorganized in collaboration with the Tokyo
Metropolitan Government. Last year,
the competition received approximately
1,000 entries, with high school students
accounting for about ten percent. They
based their plans on their own wills andideas, and they reflect a passion different
from that for academic studies. In the end,
one in ten competition finalists was a highschool student.
What I want to mention here is that theworld they will create in the future is likely
to be completely different from the one that
we have been living in. They are internet
natives, and concerning social capital, theynaturally embrace the concept of sharing
the things they notice and the advantages
they accrue with people around them andwith society at large.

[Interviewer]

Kazuki Yasumura
Social Contributions Committee Leader
Vice President
LifeScan
Medical Company
Johnson & Johnson K.K.

6

New Way of Social Contribution

Yasumura Some people say thatJapan is entering an era whererevitalization of communities shouldbe the focus. Working in a community
shares something in common with the
new sense of value and standards you
mentioned earlier, and I think this will beclearly reflected in how people choose to
live.
Miyagi Community is no longer a place
for people who are tired of urban life.
I rather think that communities should
attract ambitious and interesting initiatives,and offer business potentials and the like,so that people accept new challenges.
In this context, we formed the “Local
Venture Promotion Council” comprisingeight municipal governments around
Japan, aiming to promote ventures thathave their origins in communities.
At the same time, we need to diversify
how we relate to communities. To cite
one example, some people working inTokyo support small and medium-sizedenterprises within a community for the
public good and without compensation(i.e. pro bono), through marketing,planning, system establishment,
promotion, and so on. I think that building
a variety of flexible and even informal
relationships will eventually be of greatvalue.
Yasumura Such relationships may
encourage people to migrate to aparticular community. However, even if
this does not happen, finding a place thatcan be called a second home can bemeaningful.
Miyagi What they actually do is to enter
the realm of social business. I think this isa great opportunity for businesspersons,because it broadens their perspective

and enriches their lives.
Finding new solutions for how to build
closer relationship with communities—
this is the core of social innovation. In
this sense, I do not think communities
are in need of help. On the contrary,communities have great potential and canstimulate the creation of new affluence.
This is why we continue to focus on thisfield.

How can companies
change themselves tocope with changes inyoung people’s values?
Yasumura Diverse innovations,
including social innovations of course, aresupported by technological advancement,such as the internet of things (IoT), theinternet of abilities (IoA) and artificial
intelligence (AI). Do you sometimes
wonder how people can contribute to asociety under such circumstances?
Miyagi In this regard, I trust thecommon sense of people living today.
The high school students and those whowish to participate in a community, as I
mentioned earlier, simply follow their own
feelings and act with clear intentions. I
want to support their endeavors.
Meanwhile, leaders who try to leadothers arbitrarily in specific directions
will disappear. People already havean environment where they can freely
express themselves. A world createdby people who follow their hearts tocope with things they believe are truly
important, who make decisions and act

accordingly, should be the foundation of
the future.
Yasumura That may be true. We, atJohnson & Johnson, would like to actively
work on creating exactly this kind ofenvironment. It is not so easy, however,to face reality and deal with the way weare.
Miyagi Probably, sooner or later,companies will have to address this realityand deal with it. For individual employees,
the significance of, and reason for,working for the company will be closely
related to how they face the reality of
their life and the society they live in. If thecompany is not a place where they canrealize this, there is no reason for them tostay.
In this context, companies which do not
stick to the conventional style but pursue
evolution even by actively abandoning thestyle will survive into the future.
Yasumura You mean that suchendeavors will eventually strengthen
people and organizations, entities madeup of people, which will lead to social
contributions.
Miyagi The changes and choicesthat companies must make will be
substantially accelerated. Young people’svalues have already changed significantly,
and so have their views on companies
and their positioning. If a company wishes
to hire or retain people who can bringabout new innovations, the company
should constantly evolve, for example,
by accepting ambitious challenges asan organization and embracing suchchallenges.
I recommend that Johnson & Johnson,
as an organization, immediately
embark on initiatives that supportsocial entrepreneurs in the fields of
medicine, welfare, and the like, throughcollaboration, such as by sending senior
and young staff to disaster-hit areas
on a long term basis as a means ofhuman resource development, to giveyou just one example. Consequently,
such initiatives, which may appear
as a roundabout approach, will
greatly contribute to the developmentof innovative new businesses andstrengthen employee loyalty.

Compass“Purpose” Is a Cornerstone for Social Contribution.
The Key Is to Clearly Define the Purpose
From loss of universal values
to an era of unpredictability
The world that has maintained a delicate
balance, even though appearing
uncertain and fragile, has been rapidly
shifting into an environment where
no one can see what lies ahead, as
illustrated by the outflow of refugees from
the Middle East, Brexit (the UK leaving
the EU), the inauguration of a new US
administration, and so on.
Global issues, including environmental
destruction, poverty, disasters, disputes
and scarcity of resources, have beenaddressed through the so-called “multistakeholder collaboration” approach inwhich nations, organizations, groups
and companies that do not always sharemutual interests work cooperatively tosolve problems. Universal values such as
liberal democracy, protection of humanrights and global common sense werereflected in this approach but it now
seems that we have entered an era inwhich no one knows if these values willcontinue to be accepted.

Determining the world
and roles that
individual companies pursue
I am often asked how contributions
should be made. There is, however,no definite answer to the question of
how companies should define theirsocial contributions. Rather, in this eraof unpredictability I mentioned earlier,
diverse perspectives and approaches
should be embraced. Setting up aframework may hinder people from doing
what they really want to do, and cause asense of stagnation.
The cornerstone for social contribution
by companies is to clearly define thepurpose, the “what for” and “why.” Whatsort of world and society do you want tocreate? What roles should companies
play to achieve this? The crucial points
are that the answers to these questions
must be clear and that these ideas must
be understood by individual employees.

Social contributions throughwhich a company candemonstrate its unique values

that time. The world then was dramaticallydifferent from the present world in which
information technology plays vital roles
in society and all kinds of information
spreads like wildfire through SNS.
We must convert the purposes
expressed in the original “Our Credo”
into words that match the times, andtranslate the ideas into specific actions.
These actions should not be thosethat can be readily achieved by othercompanies. The most important point
is to clearly define the purpose of social
contributions that only Johnson &Johnson can make, identify target areas,and define the roles we are to play.

Well-established companies have a credo(management philosophy and mission
statement) that clarifies company aims.
However, a credo is only a guiding
principle and does not specify what needs
to be done in the present time.
For example, I know that Johnson &Johnson’s “Our Credo” was crafted in1943 by Robert Wood Johnson, Jr., thechief executive officer of the company at

Yoko Ishikura

Professor Emeritus, Hitotsubashi University
Prof. Ishikura specializes in management
strategies, competitiveness and global talent.
She received a Master of Business Administrationfrom the University of Virginia (USA) and a Doctorof Business Administration from Harvard Business
School (USA). She was a manager at McKinsey& Company Inc., a professor at the School ofInternational Politics, Economics and Business at
Aoyama Gakuin University (Japan), a professor at
the Graduate School of International Corporate
Strategy at Hitotsubashi University (Japan) and aprofessor at the Graduate School of Media Design
at Keio University (Japan).

A joint training camp where representatives from eight municipal governments participating in the Local
Venture Promotion Council and nongovernment organizations gathered was held from February 6 to 8, 2016,
in Nichinan-shi, Miyazaki Prefecture.

78

Where We Support

If you are unable to do it alone,
we can cooperate to achieve it

Support for Children

Supporting the growth of children during
after-school hours, fostering their healthand mental development

Under the third responsibility described in “Our Credo,” we pursue a better
society, and as a good corporate citizen, we are engaged in activities tohelp achieve a society in which everyone can lead a healthy life.
In particular, we support non-profit organizations (NPOs, etc.) based on along-term perspective, in order to improve a wide range of social problems.

Project name

Project to Dispatch Volunteer College Students to After-School Day-Care Centers in FY2016

Support organization

Non-Profit Organization, Kamakura Terakoya

URL

http://kamakura-terakoya.net/

Activities

They create exchange sites for “learning” and “playing” to bridge home, school, and community, by leveraging the
traditional culture, natural environment, and people in the community. They support the establishment of an environment togrow children and young people who will lead the future of Japan.

Recognizing the importance of building regular relationships with children
and guardians, to promote healthy growth in children, they started the
project from 2010 to dispatch volunteer college students to after-school
day-care centers. While trying to increase the number of day-care centersthey can support, they have been carrying out activities beyond a
conventional framework, including after-school classes tailored to local

Non-Profit Organizations (NPOs, etc.) Priority Areas

community situations. They also organized a temple summer camp forchildren attending after-school day-care centers. In 2016, the number ofvolunteer college students was increased to cope with the expansion of the

To fulfill the third responsibility in Our Credo, as a good corporate citizen, Johnson & Johnson
is engaged in activities to make the world a better place and for everyone to live healthy lives.

scope of their activities. With pro bono support from Johnson & Johnson,
Summer camp at Myohonji Temple

In particular, we identify priority areas for corporate donations to improve various health issues
in the world by supporting non-profit organizations (NPOs, etc.) from a long-term view.

Supportfor Children

Support for the
SupportGreat East Japan Earthquake
for Women
Relief Efforts

through crowdfunding.

Providing an environment where children withan intractable disease and their family canstay safely without worries
Project name

Program to Formulate the Guideline for House Cleaning of Patients and Their Family Accommodations (Family House)

Support organization

Certified Non-Profit Organization, Family House

URL

http://www.familyhouse.or.jp/

Activities

They provide reasonable accommodations called “Family House” which allow children who visit a remote area for treatmentof an intractable disease such as cancer and heart disease (specified children chronic diseases) to stay with their family andconcentrate on treatment without worries.

The accommodations are annually cleaned by professional cleaners so
pediatric patients can safely stay without worries, as their immune strength
sharply declines and an ultimate care is needed to prevent infections, etc.

Children build and develop future

Women play an important role in

Even after the post-earthquake

This organization will develop the guideline within three years, regarding how

society. We help create an

making a better world. Building a

recovery process has been

to clean air conditioners and wet areas, sterilize facilities, and prepare stock

environment where children cansociety where women can shine

completed, reconstruction

grow up healthy and spirituallyis critical for healthy family andprocess is still ongoing. With arich to fly high with hope into thecommunity.

long-term view, we will

future.

for disasters, by summarizing their activities and adding improvements. In
the first year, a Cleaning Manual was prepared and customized to theaccommodations based on inspection items and expertise suggested by theprofessional cleaners. In 2016, the second year, the hygienic condition of theproactively support the region invarious ways as long as there isa need.

9

the organization also worked on building a foundation for future activities

accommodations was verified by hygiene experts and the required
House cleaning by professionals

frequency of cleaning was determined for each facility (air conditioners,
ventilation fans, etc.).

10

Where We Support

Support for Children

Promoting development of teacher support
tools for the purpose of offering education
opportunities for children in poverty
Project name

Project to Develop the Teacher Support Tool “Rubric”

Project name

Project to Measure the Effectiveness of Sports for Children with Visual Impairments

Support organization

Certified Non-Profit Organization, Teach For Japan

Support organization

Non-Profit Organization, Japan Blind Football Association (JBFA)

URL

http://teachforjapan.org/

URL

http://www.b-soccer.jp/

Activities

By effectively defining and systematizing teachers’ competencies to interact with children in a challenging environment suchas poverty, this organization leads development of “teacher support tool Rubric,” which will be the objective and consistentassessment criteria and the framework for improving teachers’ competence.

Activities

This organization develops indicators for assessing athletic ability and life skills, including sociability, of children with visual
impairments, from an academic perspective, to support the establishment of useful methods for measuring the athletic
ability and social life skills of children with visual impairments.

Training for teacher support tool “Rubric”

In Japan, one in six children is in poverty*, and this poverty causes

The athletic ability of children with visual impairments is estimated to be

educational inequality, which leads to social and economic inequalities, andabout 40% lower than that of healthy children, because they often lackthe “chain of poverty.” To help resolve this situation, the organization has

opportunities for exercise, resulting in weaker exercise habits. In addition,

been promoting a 3-year project to develop “teacher support tool Rubric”

due to loss or partial loss of visual function, these children cannot visually

since 2015, to interact with children who are in difficult learning environments

confirm directions accurately. Therefore, their athletic ability cannot be

and to improve their scholastic abilities and motivation to study. The

appropriately measured using the new physical fitness test method specified

organization has been continuously enhancing the prototype tool byby the Ministry of Education, Culture, Sports, Science and Technology.

consolidating advanced teacher training programs and a video record ofThrough realization of this project, the organization expects that appropriateclasses in domestic schools where there are difficulties, to accumulate

measurement of athletic ability will lead to improved assessments ofknowledge necessary for development and to improve quality.

programs and curricula of special needs schools for children with visual*According to “Summary Report on the Comprehensive Survey of Living Conditions of
the People on Health and Welfare 2013” from Ministry of Health, Labour and Welfare

Promoting “Kodomo Shokudo”
as a safety net in the Kansai region

Experience of social activities for children
with visual impairments

impairment and the like, thereby enhancing exercise opportunities forchildren with visual impairments.

Bringing more attention to the issueof sexual exploitation of children
and providing expanded support

Project name

Project to Develop a Model of Collaboration Between Food Bank and Kodomo Shokudo

Project name

Project to Support Human Trafficking Victims in Japan

Support organization

Certified Non-Profit Organization, Food Bank Kansai

Support organization

Non-Profit Organization, Lighthouse: Support Center for Human Trafficking Victims

URL

http://foodbankkansai.org/

URL

http://lhj.jp

Activities

Through collaboration between the non-profit organization operating “Kodomo Shokudo” (children’s cafeteria) andorganizations carrying out food bank activities, this organization develops a sustainable operating model for “Kodomo
Shokudo” as a safety net in the Kansai region.

Activities

This organization organizes seminars to protect children from sexual exploitation by bringing more attention to the issue ofcommercial sexual exploitation, preventing such exploitation, supporting child victims, and so on.

Development of the operating model for Kodomo Shokudo
in the Kansai region

11

Helping children with visual impairments
to gain experience in social activities
and lead a fulfilling life

Although childhood poverty has been recognized as a problem, the number

With the spread of smartphones and rampant crimes of sexualof Kodomo Shokudo operating as safety nets in the Kansai region iscommercialization of children, there has been a sharp increase in therelatively small. The organization will develop a sustainable operating model

number of Japanese child victims involved in human trafficking associatedto establish Kodomo Shokudo locations in the Kansai region as well as towith sexual exploitation. The organization holds seminars to protect children

expand this model nationwide. In the first year of the project, regional needsfrom sexual exploitation, targeting 100 –120 adults who are engaged in work

will be identified and collaboration with communities initiated. In the second

involving interaction with children, to share information about actualand third years, the collaboration will be enhanced and operating expertise

conditions of commercial sexual exploitation, provide education on methods

shared on a nationwide scale. The organization facilitates the provision tofor prevention and emergency intervention, and how to provide emotional

food banks of five to eight million tons of food products that are discardedcare and support for child victims. In addition, a network of people

annually despite still being fit for human consumption (food loss), andaddressing these issues is being extended to a nationwide scale.

specifically promotes the provision of such food by companies as a social
contribution activity.

Seminar to protect children from sexual exploitation

12

Where We Support

Support for Women

Support for the Great East Japan Earthquake Relief Efforts

Supporting victims of DV or other kind of
abuse with appropriate mental care so they
can be economically and socially independent

Preventing social isolation of children andyoung people who live in dire poverty

Project name

Project to Prepare a Better Environment throughout Japan to Support Recovery of Women with Trauma from DV, etc.

Project name

Project to Build a Safety Net for Children and Young People in Reconstruction Public Housing Areas

Support organization

Non-Profit Organization, Resilience

Support organization

Non-Profit Organization, TEDIC

URL

http://resilience.jp/

URL

http://www.tedic.jp/

Activities

By disseminating useful information and promoting the development of facilitators who lead these activities, the organization
provides measures to cope with mental damage and trauma in women who have experienced DV.

Activities

By preventing the social isolation of children who live in dire poverty and creating a place to belong for study, play, and/or
mingle with other people, the organization facilitates the reconstruction of local safety nets.

They disseminate useful information mainly through “Mind Care Course”

As “mutual assistance” in the community has declined in the modern society

which provides measures to handle mental damages and traumas forincluding the affected areas, some children are looking for adults and/or

women who experienced DV (domestic violence), abuse and/or moral/power

places that are accepting to their anxieties and stress from school/home.

harassment. Along with these, they promote development of facilitators who

Reflecting on this situation, many actions have been taken under the vision

have knowledge to offer this course. The number of facilitators with

“No one is alone in Ishinomaki.” Steady results have been achieved by theadequate skills has been significantly increased throughout Japan, thanks to“Project to Create a Place to Belong through Learning” and “Activities tocomprehensive follow-up training, thereby increasing the number of victims

Create a Place to Belong for Study, Play and Mingle with Other People” thatreceiving better support by 30,862 in 2016.

started in 2015. In 2016, the organization initiated “Activities to Create a
Place to Belong for Children Unwilling to Go to School” and aims to expand
the project in subsequent years.
Creating a place to belong for children unwilling to
go to school

Facilitator training

Aiming to further expand support
for DV victims
Project name

Project to Develop Human Resources and to Form Communities to Improve the Quality of Support for DV Victims

Project nameTOMODACHI J&J Disaster Nursing Training Program

Support organization

The Young Women's Christian Association of Tokyo (Tokyo YWCA)

Support organization

U.S.-Japan Council (Japan)

URL

http://www.tokyo.ywca.or.jp

URL

http://usjapantomodachi.org/ja/

Activities

The organization promotes the establishment of support centers that play a central role in communities, aligned with thebasic policy of the Japanese government, to expand support for DV victims.

Activities

Through educational programs, cultural exchange and leadership, the organization aims to foster future-generation leaders

Seminar for fostering supporters

13

Fostering human resources who will leadthe future of disaster nursingof disaster nursing in Japan and the US.

Although the Japanese government’s basic support for DV victims states

This three-year program (2015–2017), which was launched based onthat “measures to be taken by each municipal or prefectural government

lessons learned from experiences when providing support for Japan’s

based on appropriate division of roles according to local context” should berecovery from the Great East Japan Earthquake, aims to deepen expertise inprovided, adequate support has not yet been realized. The reasons for thisdisaster nursing for nursing students in the Tohoku region and to foster

shortfall pointed out by many municipal governments include professional

leaders of future generations. The nursing students who participated in thestaff shortages, the inadequacy of comprehensive support systems, and2016 program attended a range of workshops and lectures during theirregional disparities. This project aims to foster supporters who havetraining in the US, interacting with victims of the 9/11 series of terrorist

systematic and practical support skills, who will play leading roles at support

attacks and hurricanes and with experts in disaster medicine and nursing.

centers and also share their experiences and results to promote

After returning home, the nursing students exercised leadership, planninginter-regional information sharing, thereby eliminating regional disparities.

and implementing disaster prevention and victim support activities based on
US study tour participants, the core segment of the program

what they learned during the advance seminar and US study tour.

14

Where We Support

Support for the Great East Japan Earthquake Relief Efforts

Other Support

Helping infants and pregnant women
during natural disasters

Fostering human resources who promotea deeper understanding of poverty issues

Project name

Project to Develop Human Resources for Building a Disaster Aid Network for Mothers and Children

Project name

Project to Promote Understanding of Poverty Issues

Support organization

Non-Profit Organization, Chikyu-no Gakko

Support organization

Non-Profit Organization, Independent Living Support Center “Moyai”

URL

http://chikyuunogakkou.org/

URL

http://www.npomoyai.or.jp/

Activities

Through provision of training on aid for infants and expectant and nursing mothers, the organization supports the establishment of a disaster aid network for mothers and children.

Activities

Through promotion of deeper understanding of poverty issues and the fostering of facilitators, this organization supports
the resolution of social challenges due to poverty.

Training sessions on caring for infants and expectant
and nursing mothers

When a natural disaster strikes, such as the Great East Japan Earthquake,

Poverty is an enormous social challenge due to the complexity of problems

infants and pregnant women need extra help and care. Our project provided

faced by people who live in dire poverty, the shortage of enrollment in

training across the whole of Japan to spread knowledge and skills

support groups, insufficient donation-based financial resources and so on.

concerning the rescue of infants and pregnant women, who require extra

Aiming to promote a deeper understanding of poverty issues, thecare and assistance in the aftermath of a natural disaster. This training wasorganization holds learning sessions on poverty issues and a course toprovided to healthcare professionals (doctors, midwives and nurses) as welldevelop lectures for the training sessions. This three-year course is held at

as to local government officers (e.g. crisis management/disaster prevention

18 locations around Japan, using the Poverty Issues Lecture Manual that

officers and health center staff). In addition, we produced a booklet, thedescribes how to proceed with the sessions. By promoting knowledge

Guide to Natural Disaster Relief for Mothers and Children, which can be a

training and human resources development nationwide, the organization

useful reference when producing natural disaster support manuals for local

supports accelerated mitigation of the social challenges of poverty.

governments where officers attending the training work. This is one way wesupport the building of effective networks for the care and rescue of mothers

Lecture on poverty issues

and young children in communities during times of disaster.

Building community through meal support toconnect people of multiple generations
Project name

Project to Promote “Places Where People of Multiple Generations Can Dine and Spend Time Together” by Food Delivery
Service Organizations

Support organization

Meals on Wheels Japan

URL

http://www.mow.jp/

Activities

This organization aims to foster coexistence among local communities by supporting NPOs that carry out meal support
activities for the elderly who live alone at home.

The aim of this project is to promote the creation of new “places forconnecting people to dine and spend time together” for multiple generations,from children to the elderly. The organization conducts surveys on functional
expertise provided by meal delivery service organizations, support for theelderly and parents/children based on this knowledge, and associatedissues. By providing this knowledge to related organizations around Japan,
the organization expands support to multiple generations.

Offering people of multiple generations a place to dineand spend time together

15

16

Employee Volunteering

Hokkaido Area

Contributing to local communities
with a good will to help others

Cleaning accommodations forsick children and their families

Ronald McDonald
House Sapporo
Masafumi Horiuchi
Janssen Pharmaceutical K.K.

Every year, Johnson & Johnson employees are actively engaged in volunteer activities.

I was impressed with the fact that there areaccommodations like the Ronald MacDonald House andpeople who support such facilities. As a father with threechildren, I am encouraged that such support is available if
the need arises. It is most important for sick children to
spend time together with their families in a comfortable,
home-like atmosphere. I would like to promote people’s
awareness of these support services.

In 2016, under the theme of “Revitalization of Communities,” well-developed programs were
implemented all over Japan and employee participation throughout Japan was promoted.
There were also many employees who participated in volunteer activities in local communities
on their own initiative.

Chugoku Area

Chubu Area

Maintenance of playequipment with my child

Making full useof precious foodCutting undergrowth in the
Takigi-no-mori afforestation area

Okayama
Play Park

Food Bank
Kansai

The Life Style ResearchInstitute of Forests

Ken Hagihara
Johnson & Johnson K.K.
Medical Company

Shinji Takahashi
Janssen Pharmaceutical K.K.

Mika Oshima
Johnson & Johnson K.K.
Vision Care Company

Tohoku Area
Supporting agriculture in thearea hit by the Great East
Japan Earthquake

Rikuzentakata
Hakki Project
Yosuke Endo
Janssen Pharmaceutical K.K.

Since I rarely have a chance to participate in social activities,
it was great experience for me to participate in this programthat contributed to the local community. I brought my
5-year-old child with me. I talked with members of the NPO
that organized the program and learned about their activities,
which focus on developing children’s independence. It was avaluable opportunity for me to consider the parent-childrelationship. I was also pleased to know that the support
provided by Johnson & Johnson is very much appreciatedby the organization.

We participated in activities promoted by Food Bank Kansai,
an NPO that distributes food donated by companies andindividuals to underprivileged single parent families andwelfare service organizations. When delivering sweets to achild welfare facility, we were welcomed by children withsmiling faces. Taking account of each family’s situation(structure, demand, etc.) food was packaged to suit theirneeds evenly and without waste. We were touched by thecompassion of the NPO members for the families,
expressed in their stories while we were working.

It was hard work to cut the grass growing on steep slopes,
trying to stand securely on the ground and not slide down. It
was a valuable opportunity for us to learn about the current
situation of Japan’s forestry; 80% of the timber used inJapan is imported, and the impingement of undergrowth isthe largest issue faced by the forest industry. To develop ahealthy forest, undergrowth must be periodically cut backduring the next five years. We thoroughly enjoyed the tasteof fresh tomatoes and corn after our hard work.

In Rikuzentakata, a city famous for a pine tree that survived
the March 2011 tsunami, there are still many people who areliving in temporary housing. We participated in cultivating afield for the camping site where the evacuation center was
set up after the earthquake, so that vegetables can begrown and sold at reasonable prices. Having no experiencein agriculture, harvesting garlic or digging up stubborn
weeds, two and a half hours felt like very hard work. It was,however, a wonderful opportunity to interact with NPO
staff and local people in an amicable atmosphere.

Kyushu Area

Shikoku Area

Kanto Area

Kanto Area

Harvesting sweet potatoes
in Nishihara-mura

Cleaning accommodations forsick children and their families

Protecting the beautiful
scenery of Ajigaura

Support for the recoveryof agriculture in thearea hit by the 2016
Kumamoto Earthquake

Ronald McDonald
House Kochi

Hitachinaka-shi beachcleaning volunteer

Masahiro Okada
Johnson & Johnson K.K. Medical Company

Living in Fukuoka, I remember spending sleepless nights due
to aftershocks of the Kumamoto Earthquake that occurred in
April 2016. A total of ten volunteers from the headquarters
and various departments in the Fukuoka area got together tohelp farms in the affected area. Specifically, we helped
harvest sweet potatoes in Nishihara-mura located next to
Mashiki-machi, a town heavily damaged by the earthquake.
Although harvesting was very hard work, our fatigue wasrelieved by the warmth of local people.

17

Kinki Area

Tadamaro Dokiya
Johnson & Johnson K.K.
Medical Company

It was surprising to learn that Ronald MacDonald House
Kochi, which is financed by charitable donations, is operated
by volunteer staff except for a single permanent staff
member. Accommodations such as Ronald MacDonald
House Kochi contribute to reducing the burden on children
fighting disease and helping their supportive families. We
helped with garden maintenance, removing weeds andtrimming hedges. We hope the children and their families
can stay in comfort at this home away from home.

Masahiko Nakayama
Janssen Pharmaceutical K.K.

Ajigaura is known for its wonderful coastal scenery. Taking acloser look, however, the sandy beaches that look beautiful
at a distance are littered with trash, including cigarette butts.
We picked up five to six garbage bags of trash. This
volunteer opportunity reminded us that the accumulation ofsmall factors leads to a massive impact. We were pleased to
be a part of this volunteer project, helping people visiting thisbeach to have an enjoyable time during the summer.

Cleaning up a community
area (Omotesando) andbecoming more self-aware

Green Bird
Keisuke Toda
Johnson & Johnson K.K.
Consumer Company

Omotesando, located in a crowded commercial area, wasless littered than we had expected. Cigarette butts and othertobacco-related trash was the most common form of litter. I
felt sorry that such things were carelessly thrown away by
adults. While participating in the cleanup, I realized that we
can make a big difference if each one of us pays a little more
attention to little things, such as how I became more awareof roadside litter, which I paid practically no attention to
before.

18

Johnson & Johnson’s Activities

THE HEALTHY SOCIETY AWARDS

The 12th Healthy Society Award

Volunteer of the year 2016

New incentive for employee volunteering

Healthy societies are createdby the energy of many people.

In 2016, JJCC newly established the Volunteer of the Year award. Focusing on individuals and teams who actively engaged involunteer activities, this award aims to introduce their activities to other employees and encourage them, thereby expanding
the range of our social contributions. After receiving a number of applications from around Japan, the winners were chosen by
employee voting held from August 1 to 15, and a JJCC jury. Finally, four Caring Ambassadors and one Asia-Pacific Social
Contribution Ambassador were selected.

The Healthy Society Award was established in 2004 to commend the achievements
of individuals who greatly contributed to the development of healthy societies andcommunities and improvements in the quality of life of Japanese people. In 2016, the12th Healthy Society Awards were presented to four persons who played leading roles
in areas such as education, healthcare and volunteer activities.

Establishing the Volunteer of the Year Award●Caring Ambassadors

About Healthy Society Award
Mother Supporters
Social Contributions
Committee
Built a new network of working
mothers who wish to contributeto society through charity
bazaars and the like

LifeScan
Medical Company
For 14 years, support
volunteers from sales staffs
have participated in an
NPO-hosted summer camp forchildren with type 1 diabetes.

Donate a Photo
Introduction Team
Promoted the introduction to
Japan of “Donate a Photo,” anapplication that triggers a US $1
donation by Johnson &Johnson each time a user
uploads a photo

Yusuke Kanai,
Chubu-Hokuriku Branch Office
IPI Diseases Business Janssen
Pharmaceutical K.K.
Launched programs so that
Tohoku district employees canparticipate in job-finding
support facilities for thechallenged, including farm work
assistance and supporting thepreservation of traditionalarchitecture in so-called“marginal villages”

Yume-no Chokinbako

Social contribution opportunities for everyone
The “Yume-no Chokinbako (literally, a “coin bank for dreams” ) Program” operated
by the Nippon Foundation is a program that facilitates donations to projects
addressing social issues selected by the “Yumecho General Election.” To provide“social contribution opportunities for everyone,” Johnson & Johnson Japan Group
introduced soft drink vending machines for social contribution, a “Yume-no
Chokinbako,” at its Headquarters in Tokyo in August 2016. Each time a bottled orcanned beverage is purchased, 10 yen is donated to the program. During the fivemonths from August to December 2016, a total of 386,400 yen was donated.

The Healthy Society Award was established by Johnson & Johnson Family of Companies and the Japanese Nursing Associationin 2004, for the purpose of rewarding individuals or leaders of organizations who prominently contributed to improvements inpeople’s health, local healthcare, and quality of life, through academia, education, medicine, volunteer/civil activities, etc.
Reward prominent efforts of an individual to help build a healthier society
Honor achievements in domestic and international support for the entire society or a specific group● Encourage acts of charity, generous spirit, and consideration for those who need help
● Encourage good Japanese tradition to care about and serve for others● It is intended for individuals whose achievements have not been widely recognized as well as those who are alreadyhighly acclaimed.
●●

Program Outline for the 12th Presentation Ceremony
Date and Venue : Thu, March 31, 2016 at the Palace Hotel, Tokyo
Co-Sponsors : Johnson & Johnson Family of Companies and the Japanese Nursing Association
Cooperation : Ministry of Foreign Affairs; Ministry of Finance; Ministry of Education, Culture, Sports, Science and Technology; Ministry of Health, Labour and Welfare; Ministry of Agriculture,
Forestry and Fisheries; Ministry of Economy, Trade and Industry; All Japan Hospital Association; Japan Medical Association; Japan Hospital Association

Winners of “The 12th Healthy Society Award” (honorary titles are omitted; organizations and titles are as of the ceremony date)●Educators●Volunteers (Domestic)

Promotion of palliative carethrough hospice

Home-visit nursing careby volunteer nurses

Tetsuo Kashiwagi

Yumi Sugahara

Chairman, Yodogawa Christian Hospital
President, Japan Hospice Palliative Care Foundation

President, NPO CANNUS

In 1984, Dr. Kashiwagi established a palliative care unit within Yodogawa
Christian Hospital, the second of its kind in Japan. Serving as Director andDirector Emeritus of the Hospice Unit, he was engaged in the palliative care ofmore than 2,500 terminally ill patients. He supported the establishment ofvarious organizations as a leader to promote palliative care and was a university
faculty member.

In 1997, Ms. Sugahara, together with approximately 30 advocates, started
CANNUS activities, an organization of volunteer visiting nurses and the first of
its kind in Japan. By providing home-visit nursing care service that is notcovered by the nursing-care insurance system, CANNUS fulfills the needs of
local people. With more than 91 service centers around Japan, CANNUS
continues to provide home-visit nursing care services.

●Volunteers (International)●Healthcare Professionals

Planned improvement of healthcare
environments in developing countries

Yume-no Chokinbako Program,
The Nippon Foundation
http://yumecho.com/

19

Johnson & Johnson Group Worldwide
Chairman Sandra E. Peterson at thepresentation ceremonyContribution to developmentof a schizophrenia drug

Takashi Miyata

Masanari Itokawa

President, Organization of International Support
for Dental Education

Director and Research Director, Center of Medical Research
Cooperation, Tokyo Metropolitan Institute of Medical Science

In 2002, Dr. Miyata established the Organization of International Support for
Dental Education (OISDE) and has been supporting healthcare and education
mainly in Asian and Latin American countries. He devised a periodontal
disease prevention program in Cambodia that greatly contributed to people’s
health management. In East Timor, he played a leading role in bringing dental
nurses who disappeared during the civil war back to local health centers.

In 1993, Dr. Itokawa identified a mutant dopamine gene for the first time in
the world. In 2010, he found that particular metabolic changes are present inapproximately 40% of schizophrenia patients. In 2011, he discovered thatsymptoms of schizophrenia can be improved by administration of a particularvitamin. Currently, Dr. Itokawa is working to obtain approval of a drug basedon this vitamin.

20

Social Contribution Activities of Each Company

Vision Care Company

Knowledge accumulated in businesses isleveraged for social contribution activities
At Johnson & Jonson, under “Our Credo,” the four companies, namely Consumer, Medical,
Vision Care, and Janssen Pharmaceutical, leverage knowledge of each business to actively
participate in social contribution activities.

Run for Vision® to promote understanding and enlightenment of eye banking
We organized “Run for Vision®,” charity marathon participated by cornea donorfamilies which was sponsored by Cornea Center & Eye Bank, Tokyo Dental
College Ichikawa General Hospital and supported by Ministry of Health, Labourand Welfare and Tokyo Association of Ophthalmologists, etc. Besides normal
runners, runners with impaired vision can also join alone or with an escort runner.
Sponsor companies established a booth in the venue of Opening Ceremony, or
the Health Field of Hibiya Park. Vision Care Company established the “Let’s visit
an ophthalmologist!” booth where we distributed our exclusive wet wipes to those
who answered a quiz about contact lenses, designed to increase their knowledge
on contact lenses.

Consumer Company

Enlightening on importance of oral care in cooperation with dental associations

Janssen Pharmaceutical K.K.

Supporting the creative activities of people with “mental disorders”

Praising the purpose of “the 8020 movement” proposed by Ministry of
Health, Labour and Welfare: “Let’s retain at least 20 teeth at the age of80!” we have been promoting improvements of daily oral care routines
among Japanese.
One of our activities is the partnership with local dental associations andnursing teachers throughout Japan, which we have been operating for
more than 10 years. This activity was launched to address the situation
where about 80% of the population has periodontal disease, even though
the majority of Japanese routinely brush their teeth twice or more often
each day.
Consumer Company contributes to periodontal disease prevention in
Japan by promoting “three step oral care routine” including brushing andsterilizing/disinfecting entire oral cavity with mouthwash, as well as byteaching importance of preventive dentistry.
In FY2016, we taught approximately 58,000 people the three-step caremethod, cooperating with more than 80 dental associations and nursing
teachers at primary and junior high schools around Japan.

Janssen Pharmaceutical develops and distributes schizophrenia drugs to help individual patients take the next step towards social
rehabilitation.
The “Heart Calendar Contest,” started in 2002, is an annual competition for paintings made by people with schizophrenia or other mental
disorders. The year 2016 marked the 15th contest.
We support creative activities of patients who draw and paint for treatment or hobby, and it is purposed for helping to create a society
without prejudice or bias for mental disorders and supporting a better life of those with such disorders.
We had the 15th contest in 2016, in which 12 works of excellence and 38 outstanding finalists were selected from more than 1,000
entries, and Dr. Kiyohisa Takahashi, Chair, Japan Foundation for Neuroscience and Mental Health, was invited as the special judge. In
addition, three works were selected for the newly established “new face award” for those who entered the contest for the first time.

Medical Company

Organizing a medical seminar for students to experience a virtual surgery
Given the persistent concern about a serious shortage of medical doctors,
we earnestly hope that elementary to high school students who will leadthe future of Japan become interested in medical care. In this context, wehave organized a surgery experience seminar by using actually used
medical devices together with hospitals throughout Japan from 2005. They
are able to virtually experience emergency care, suture, endoscopic
operation, use of an electric knife on chicken meat, cardiac catheterization,orthopedic surgery, etc. under the guidance of physicians. We provide
sample medical devices and operational support for the seminar.
From 2011, we have provided an opportunity for young people throughout
Japan to experience a pseudo surgery under the name of “Black Jack
Seminar*.” This seminar is currently offered in about 50 institutions a year.
*This seminar does not support practice without a surgeon’s license or extravagant billingas performed by “Black Jack,” character illustrated in Mr. Osamu Tezuka’s comic;
instead, it supports his passionate attitude in medicine to gain and maintain his
remarkable surgical skills, as well as to always question “what a physician should do,”“what is preciousness of life,” and “what is more important than money.”21©Tezuka Productions

Johnson & Johnson Family of Companies

Exhibiting the “hospital” pavilion at KidZania Tokyo
Offering all children a place to know importance of life
Johnson & Johnson exhibits the “hospital” pavilion as a sponsor at the
Edutainment Town “KidZania Tokyo.” We support children who will leadour future by promoting their correct understanding and interest in healthand medicine, and offering a place to know importance of our life andhealth.

22

Social Contributions Worldwide

We wish to deliver healthy life and smile
to people around the world.
Promoting new commitments to improvehealth and welfare all over the world
Johnson & Johnson’s support programs
reaching more people than targeted

Achieving Sustainable Development
Goals based on a wider vision

In 2010, Johnson & Johnson announced a five-year commitment

On adoption of the Sustainable Development Goals (SDGs) by theto the United Nations Millennium Development Goals addressing

United Nations in 2016 to improve the health and welfare ofpoverty, primary education, health and so on in developing

people around the world in social, economic and environmental

countries, and pledged to improve the lives of as many as 120

dimensions, Johnson & Johnson announced its new commitments.

million women and children annually by 2015. Johnson &To achieve the SDGs within the next five years, Johnson &Johnson’s programs supported, in collaboration with partners in

Johnson will collaborate with global partners to facilitate these84 countries, more than 88 million and 120 million women andcommitments for the improvement of global health.

children in 2013 and 2014, respectively. In 2015, the total
number of women and children supported reached 134 million,

Maternal and child health activities in the Asia-Pacific region
China

Neonatal resuscitation
program through publicprivate partnership

Neonatal resuscitation
program: First Golden
Minutes Project

Suffocation due to respiratory failure accounted forapproximately 20% of neonatal deaths in China. To improve thissituation, a public-private partnership was established in 2004
by the Chinese government, Johnson & Johnson, andprofessional organizations. During a ten-year period, educational
training of 250,000 healthcare professionals was implemented
and the lives of more than 150,000 newborns were saved.

The mortality rate of children who die by the age of 5 years inIndia is high compared to that in the rest of the world. In 2013,
Johnson & Johnson joined the neonatal resuscitation program of
the Indian Academy of Pediatrics (IAP), which aims to reduce
infant mortality to 30 per 1,000 infants or lower by educating
approximately 200,000 healthcare professionals to prevent
neonatal asphyxia, thereby reducing the neonatal mortality rate.

Philippines

Indonesia

First Embrace program
to reduce maternal andneonatal mortality rates

Saving Liveson BirthThis program, which Johnson & Johnson supports inpartnership with UNICEF, provides protocol training for
healthcare professionals, nurses, and midwives. By promoting
neonatal care, maternal health, and breastfeeding, the programaims to rapidly reduce, in developing regions, the rate ofmaternal and neonatal death from causes that are normally
preventable.

To reduce maternal and neonatal mortality rates in Indonesiathat are higher than those in other Asian countries, Johnson &Johnson has been implementing a collaborative program,“Saving Lives on Birth,” with Project Hope, supporting 41,493
expectant mothers, infants, children under 5 years of age, andtheir mothers, during the period from 2012 to 2015.

exceeding the target.

Vietnam(millions)

140

Number of people
who benefitted fromprograms by
Johnson & Johnson
and its partners

India

120

120
100

134

88

80

The 10th Asia Pacific Contribution Ambassador

The inauguration ceremony forthe 10th Asia Pacific Contribution
Ambassador was held.

68

In Vietnam, more than 18,000 newborns die annually because of
suffocation due to respiratory failure, infection, and preterm birth.
Johnson & Johnson and UNICEF established a 5-year
partnership with Vietnam’s Ministry of Health. It is expected that
this partnership will contribute to a reduction in neonatal andinfant mortality rates by fostering more than 3,000 healthcare
professionals and midwives for minority people.

60
40
20
0

17
2011

2012

2013

2014

2015

Johnson & Johnson’s global commitments to the Sustainable Development Goals● Provide solutions to prevent, control, and eliminate diseases around the world for 175 million people.
● Implement education and training of 650,000 healthcare professionals to provide higher quality medical care.
● Provide safe and critical surgical care for 50 million people in a timely manner.
● Provide support and tools to achieve a healthy future for 60 million women and children.
● Johnson & Johnson delivers products and services to over a billion people around the world and embraces theirlives, thereby gaining inspiration for future endeavors. For our one billion customers, we pursue improvements andsustainably provide business operations, products, and solutions.

Reducing maternal andneonatal mortality ratesof minority people

About an Asia Pacific Contribution Ambassador
One employee actively and voluntarily engaged in social
contribution activities is chosen from each country or
region as an “APCC Contribution Ambassador” by
APCC, which supervises the Asia Pacific Contributions
Committee. An APCC Contribution Ambassador
representing each country or region actively promotes
employees’ participation in social contribution activities intheir own country or region during his/her one year term.

Recognizing a
by taking adva broad range of activities
ntage of experience as a nu
After being electe
rse
d as

the 10th APCC Co
ntribution
Ambassador repres
enting Japan, Mr.
Ida attended
the inauguration ceremony held in Ja
karta, Indonesia.
He was recognizedfor his broad rangeof activities,
including planninga seminar for children fighting
serious diseases
and furthering theuse of medical
devices by taking
advantage of his
experience as anurse. While trave
ling around JapanThe 10th APCC Co
as a staff
member of the Ma
ntribution
rketing Division, he
Ambassador repr
will promote
the rewards of maesenting Japan
king social contribu
tions toJohnson & Johnso
Kazuhiro Ida
n staff around Japan as the APCC
Contribution Amba
Trauma & Joint Re
ssador.
construction Division,DePuy Synthes Me
dical Company

23

24

Greetings from the Group Presidents

Working as a Group to Encourage
Employees to Face the WorldJohnson & Johnson is committed to contribute to making the world a better place as a good corporate citizen.
We believe it is important for not only the company but for each one of our employees to face the world andproactively engage in activities to do so. This attitude based on Our Credo has and will always remain throughout
the ages.

Tamotsu Hiiro
Chairman, Contributions Committee
President and CEO,Johnson & Johnson K.K.
Medical Company

Each and every person is a bridge with the society

Social contribution activities carried out by employees“Our Credo” is Johnson & Johnson’s corporate philosophy renowned in the world. One of itsdistinctive features is that it refers to our independent responsibility to the local community inwhich the company operates, in addition to our responsibilities to customers and employees directly
involved in corporate business activities. Although it clearly indicates that the company is the
public institution in the society, the company is an aggregate of each employee, and therefore all
employees are expected to be engaged in social contribution activities. As the company focuses its
efforts on maintaining a favorable relationship with the society, I believe each and every employee
should be interested in a variety of social issues and act for bringing ideals as good citizens, fromthe perspective of local people.
By growing the volunteer spirit, we can develop an ability to think of a role which should be playedby the company or business in the social framework, and I believe that it will help increase oursense of responsibility and pride in Johnson & Johnson, which operates business in the field ofhealthcare.

With a mission to contribute to quality of vision (QOV), the Vision Care Company strives todeliver high quality contact lenses, focusing on safety and quality control. With the eye healthof contact lens users as a first priority, we have also been conducting educational activities
to promote the proper use of contact lenses. Under the third responsibility described in “Our
Credo,” we aim to be a good corporate citizen, responsible for societies, and social contributions
are the embodiment of this attitude. We not only provide financial support but also encourage
spontaneous activities of employees, thereby ensuring that the entire company contributes tosocieties.
While promoting eye health, the Vision Care Company has been supporting eye banks. We
also have been sponsoring “Run for Vision®,” a charity marathon to promote understanding
and education concerning keratoplasty, hosted by the Cornea Center & Eye Bank, since it was
initiated in 1998 with employees participating in the marathon. We will contribute to communities
by continuing these activities.

Ikuko Ebihara
President
Johnson & Johnson K.K.
Vision Care Company

Johnson & Johnson K.K. Medical Company
The Medical Sector imports and markets a broad range of innovative medical devices and products including
the fields of surgeries and internal medicine. The segment provides the products of Johnson & Johnson Group
worldwide as a health care expert partner.

Our mission is to be the company that embraces the lives of our customers

Mario Stein
President
Johnson & Johnson K.K.
Consumer Company

At J&J Consumer Company, we offer products and services that our consumers rely on for
healthy, vibrant daily lives. It would not be an exaggeration to say that our business enables thehealthy growth and development of communities. Therefore, our value, “Responsibility to thecommunities,” which is stated in Our Credo, is regarded as one of our most important deeds that
we must accomplish as good corporate citizens.
With the changes happening in technology and lifestyle, the problems facing society are
becoming increasingly complex. This is why, as a company, it is ever more important for each
employee to think of what they can do for their communities and jump into action.
As Consumer Company, we are seeking to help people of all ages to have higher quality of life
through healthy oral care, by conducting oral care seminars nationwide for more than 58,000
people in 2016, working with local dentist associations and nursing teachers. In collaboration
with NPOs, the entire company also undertakes monthly volunteer activities, promoting active
participation by employees. We will keep this type of activity and would like to grow together
with our communities, contributing to a healthier and happier society.

Johnson & Johnson K.K. Vision Care Company
The Vision Care Sector released ACUVUE®, the first disposable contact lenses in Japan in 1991. Since then,the segment has developed and offered an innovative range of products such as a daily disposable lens 1-DAY
ACUVUE® and a daily disposable lens with a silicone hydrogel material 1-DAY ACUVUE® OASYS®.

Caring for patients around the world
We carry out our cooperate activities in accordance with Johnson & Johnson’s corporate
philosophy defined in “Our Credo” to serve physicians, nurses and patients who use our products
and services, and the communities we live in.
In 2016, in collaboration with our partners in low- and middle-income countries and major
economies, including Japan, we identified innovative solutions to fulfill the medical needs ofpeople living in the world’s poorest societies. One example is our support for the Global HealthInnovative Technology (GHIT) Fund, a public-private partnership established by the Japanese
government, Japanese pharmaceutical companies, the Bill and Melinda Gates Foundation, theWellcome Trust, and the United Nations Development Programme.
Passion for realizing societies where everyone in the world can enjoy good health is the basis of
our support activities as a GHIT Fund partner and our continuous work to develop innovative new
drugs, which coincides with our commitment to “care for the world, one patient at a time.”

Chris Hourigan
President
Janssen Pharmaceutical K.K.

Janssen Pharmaceutical K.K.
Johnson & Johnson K.K. Consumer Company
The Consumer Sector offers a broad range of products essential to the daily lives of consumers used in the woundcare such as plasters, baby care, skin care, oral care such as mouth wash and OTC drugs such as eye-drop.

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Janssen Pharmaceutical K.K. is the Japanese pharmaceutical company in the Johnson & Johnson Group. We
are working for critically serious diseases and complex medical issues in the fields of cancers, immunity disorders,mental/neurological disorders, etc.

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