In a collaboration between West Japan Railway (JR West) and Sanrio’s popular HelloMay 18, 2018
West Japan Railway Company
Sanrio Co., Ltd.

Kitty character, the Hello Kitty Shinkansen will begin operation on June 30 with theaim of revitalizing regional communities in western Japan.

People. Things. Happenings. The Hello Kitty Shinkansen will linkthem together when it begins operation on June 30!
Here we present many possibilities for enjoying Shinkansen travel.
Operation overview
Start: June 30, 2018 (Sat) Kodama No. 730
Times: Hakata

6:40 – (Kodama No. 730)→11:13 Shin-Osaka: Shin-Osaka 11:29 – (Kodama No. 741)→15:38 Hakata
Operation Days: Attachment 1
Note: Kodama No. 730 and No. 741 are regular trains operating every day.
Note: Operation days for October 2018 onwards will be announced as soon as
they are decided.

Train interior overview
Car 1 “HELLO! PLAZA” (Attachment 2)・“HELLO! PLAZA” will present limited-time displays showcasing the various regions of western Japan. In the shop space,distinctive products of those regions will be available for purchase.
・There will also be an image corner featuring attractions of the regions.
Car 2 “KAWAII! ROOM” (Attachment 3)
・This room will feature a cute Hello Kitty design for the first time ever on a JR West Shinkansen.
・Passengers will be able to enjoy the excitement of traveling together with Hello Kitty.
・There will be a photo spot for commemorative photographs together with a Hello Kitty travel guide.
Other・For the interior chimes, an original melody composed exclusively for the Hello Kitty Shinkansen will be used.
Car 2: Special interior“KAWAII! ROOM” (non-reserved seats)

Car 1: Regional display space“HELLO! PLAZA”

Car 3
Non-reserved seats

Car 4
Reserved seatsCar 5Reserved seats

Car 6
Reserved seats

Car 7
Non-reserved seats

Car 8
Non-reserved seats*For illustrative purposes only.

Tottori Prefecture and Shimane Prefecture featured in Car 1・In conjunction with the “Sanin Destination Campaign” scheduled for July to September, Car 1 will feature original “Tottori
Hello Kitty” and “Shimane Hello Kitty” designs. Information will be presented on recommended destinations and eventsin Tottori and Shimane prefectures in this period.
・On certain days, people of the region and the “Sanin DC Ambassador” will come on board to provide information on Sanintravel and the “good things of Sanin.”・From October, the focus will be on Yamaguchi Prefecture, where the “Bakumatsu Ishin Yamaguchi Destination Campaign
and After Destination Campaign” will be held.
・ As soon as they are decided, details will be announced on the special Hello Kitty Shinkansen website(jr-hellokittyshinkansen.jp).

Tottori Hello Kitty

Shimane Hello Kitty

Travel with Hello Kitty during the Stamp Rally!
・In conjunction with the operation start, there will be a web stamp rally using smartphones to visit the checkpoints.
・Original goods will be presented to people who gather stamps on the train and in Tottori and Shimane.
・ As soon as they are decided, details will be announced on the special Hello Kitty Shinkansen website(jr-hellokittyshinkansen.jp).
Period: June 30, 2018 to September 30, 2018.

“Hello Kitty Shinkansen Café and Shop” to welcome customers in Hakata Station!
In advance of the start of Hello Kitty Shinkansen operation, the “Hello Kitty Shinkansen Café” (provisional name) is toopen in Hakata Station on June 1, 2018. In addition, a June 30 opening is planned for the “Hello Kitty Shinkansen Shop”(provisional name), which will feature Hello Kitty goods. Please stop in during your Hello Kitty Shinkansen travel.
Chugoku JR Bus plans to operate a special wrapping-ad bus in conjunction with Hello Kitty Shinkansen operation. As soon

Wrapping-ad bus to operate in collaboration with the Hello Kitty Shinkansen!
as they are decided, details will be announced.
Information (on events, etc.) will be announced as necessary on the special Hello Kitty Shinkansen website(jr-hellokittyshinkansen.jp).

West Japan Railway Company

Sanrio Co.,Ltd.

〔Attachment 1〕 Operations days
Hello Kitty Shinkansen operation days

Note: Kodama No. 730 and No. 741 are regular trains Note: Operation days for October 2018 onwards will be announced
operating every day.
as soon as they are decided.

Stations and Times
Kodama No. 730

HakataDep

Kodama No. 741

Shin-Osaka
Arr

Shin-Osaka

HakataArr

Dep

HakataDep

Shin-Onomichi

Dep

KokuraDep

Fukuyama

Dep

Shin-Shimonoseki

Dep

Shin-Kurashiki

Dep

Asa

Dep

OkayamaDep

HimejiDep

Tokuyama

Shin-Yamaguchi

Dep

Aioi

Dep

Aioi

Dep

Shin-Yamaguchi

Dep

HimejiDep

OkayamaDep

Asa

Shin-Iwakuni

Dep

Nishi-Akashi

Dep

Shin-Kurashiki

Dep

Hiroshima

Dep

Shin-Kobe

Dep

Fukuyama

Dep

KokuraHigashi-Hiroshima

Dep

Shin-Osaka

Arr

Shin-Onomichi

Dep

HakataMiharaDep

Tokuyama

MiharaDep

Shin-Osaka

Dep

Shin-Kobe

Dep

Hiroshima

Nishi-Akashi

Dep

Shin-Iwakuni

Higashi-Hiroshima

Shin-Shimonoseki

Dep
Dep
Dep
Dep
Dep
Dep
Dep
Dep
Arr

Note: Please keep in mind that the train cars used are subject to sudden change due to operational circumstances.

〔Attachment 2〕Car 1: HELLO！PLAZA

Car 1 is “HELLO! PLAZA,” which presents information on the regions of western Japan on alimited-time basis. There are also special facilities that can only be found here, including shop space
where you can purchase limited-edition goods and regional specialty products, space where you canrelax and enjoy the scenery, an image corner where you can view regional attractions, etc.
*For illustrative purposes only. The actual design may be different.

〔Attachment 3〕 Car 2: KAWAII！ROOM

Car 2 is “KAWAII! ROOM,” which features a Hello Kitty design. This room was specially designed forpassengers travelling on the Hello Kitty Shinkansen. There is a photo spot for taking commemorative
photographs with a Hello Kitty travel guide. Hello Kitty is also hidden somewhere in this car so pleasecome on board and look for her.

*For illustrative purposes only. The actual design may be different.