We are kindly cooperate withevery region of the world through "flowers".

FloraEUAsia

JAPANAmerica

AfricaOceania

Place
Airport Haneda
Airport Narita
Tokyo Station
Yokohama

Estimated time
1h 10mins
1h 45mins
50 mins.
30 mins.

TOKYO ASAKUSA
GINZA
TOKYO
DISNEY RESORTNARITA Airport

HEAD-OFFICEBRANCHIHANEDA Airport

YOKOHAMA

Kawasaki City Central Wholesale Market
North Market Flower-section

We will keep challenging to make growers, sellers,also every consumers "HAPPY" with flowers.
■ Head Office

Kawasaki North Market■ Branch office

Adress: 1-1-1 Mizusawa Miyamae-ku, Kawasaki City,Kanagawa Prefecture 216-0012 JAPAN
Tel: +81 44 975 2714 FAX: +81 44 975 2765

Kawasaki South Market

Adress: 3-126-1 Minami-Saiwaicho, Saiwai-ku,
Kawasaki City, Kanagawa Prefecture 212-0016 JAPAN
Tel: +81 44 548 6287 FAX: +81 44 522 3575

For more information,please kindly access the website and send email below.
Website: http://www.kawasakikaki.co.jp

AuctionMarketUsing good accessfor Tokyo and the airports,
we can provide"fresh flowers" efficiently.
To our Head Office（Hokubu Ichiba）

Kawasaki

Email: info@kawasakikaki.co.jp
Publisher Kawasaki City

Kawasaki City Local Wholesale Market
South Market Flower-section

SEPTEMBER Analysis

MESSAGE

Economic“Provide more fresh ﬁne ﬂowers to all the customers”［ FLOWER BUSINESS ］

Making the world bright andinteresting is our job. We believe it
contributes the society. All of themembers of Kawasaki group havethis idea and work with this idea.
“What can we do for our goal?” We
always remind it. The mostimportant thing is to produce
platform for flower trading, theplatform which is fair and useful. We
are the company to make true value
chain that only we can make. That isto pass the spirits of producers to all
consumers, every single scene oflife with flowers of consumers to all
producers. We are the company
who always think and make actions.
We will make revolution in thesystem of flower distribution andkeep reminding the roles as
wholesaler to aim for most pleasing
company.“Theyaredoing
somewhat different, but everyone
seems really fun!” Hope we hearsuch comments.

ENVIRONMENTAL
A WAR E N E S S
PoliticalSociety
KAWASAKI
Flora Auction
Market Co.,LtdEnvironment

Flowers - symbol of peace and prosperity. We believe
flowers are a blessing of the nature that connects thehuman society and the nature world. It is Kawasaki’s

mission to bring this blessing of the nature to the retailcustomers and consumers. It is also a critical mission of
the flower industry as a whole to re-evaluate, develop andexecute strategies to increase the environmental
consciousness. We strive to bring joy and piece of mind topeople through our flower distribution business while
preserving the global environment and native ecosystemat the same time. “Contribute to the society while
protecting and coexisting with the richness of the nature”– This is the aspiration Kawasaki strives for.

TechnologyPresident

Takikazu Shibazaki《 Considering from various perspectives 》

柴崎 太喜一Cold Chain
Producer

Shipping
organizations

Problemsolving

Sorting

４Ｐ→４Ｃ

Wholesalers

MiddletraderCondition
check（１） PRICE（２） PLACE（３） PRODUCT（４） PROMOTION

Retailstore

Process→→→→Consumer

Just in timedelivery

Cost to the customer
Convenience
Customer solution
Communication

Corporate Social Responsibilities Guidelines
1. Complying with the environmental laws and regulations
We will comply with the environmental laws and regulations and theenvironmental preservation agreements signed by our company.

2. Continuing to reduce resource and energy consumptions
We will continue to make greet efforts to reduce consumption ofelectric power and paper products at the office and job sites.

3. Implementing continuous improvement
for environmental management system

We will develop, manage and continuously improve environmental
management system through our business activities.

4. Increasing consciousness

We will increase environmental consciousness of our employees
through providing education and awareness activities.

ABOUT USKAWASAKI FLORA AUCTION MARKET CO.,LTD
COMPANY OVERVIEW<Head Office>Kawasaki City Central Wholesale Market North Market
1-1-1 Mizusawa, Miyamae-ku, Kawasaki City,
Kanagawa Prefecture 216-0012 JAPAN
TEL：+81 44 975 2714

FAX：+81 44 975 2765

E-mail：info@kawasakikaki.co.jp
1

KAWASAKI FLORA AUCTION MARKET

KAWASAKI FLORA AUCTION MARKET2BUSINESS STYLESALES STYLE

1. Provide distribution system equipped with
our proprietary know-how
2. Oﬀer valuable information derived
from our reliable network of business partners
3. Establish a “Win-Win For All” relationshipto beneﬁt every partner along our value chain
4. Create synergies through our collaboration
leveraging inter-connected information
Effective infrastructure connecting growers and retailers
plays a key role in delivering superb flowers, in terms ofquality and price, to consumers. At Kawasaki Flora
Auction Market, we’ve developed a distribution network
equipped with our propriety know-how and enabled a“Win-Win for All” environment to consistently benefit
every business partner along our value chain: growers,
various associations and retailers. While optimizing
efficiency, we strive to create a “people-to people”
business network, which grasps voice of the partners andclearly translates their care for others into future profits.
For example, when providing retailers with information on
the flower growers such as when, who, where, what typesof flowers, and at what cost, we “sort and package” theinformation in a way best suited to the retail business.
Consequently our retailer customers are content with ourcommunication efforts, which have enabled them to stock
efficiently and try new species that they were always
interested in. From retailers, we receive real-time market
insights such as “types of flowers consumers desire” and“types of flowers currently popular in the market” andforward it to our growers.
The growers, in turn, translate the voice of consumers into
profitable business practice by growing the flowers in highInformation on Flower Growers

Overseas Flower Producers

KAWASAKI FLORA AUCTION MARKET

Shippers
Japan Agricultural
Cooperatives
Japan Business
Federation

ImportCompanies

Information Sorted & Packagedfor Retail BusinessIn providing retailers with informationon the growers, we “sort & package”
the information in a way best suited
to the retail business.

Wholesale Companies

KAWASAKIFLORA
AUCTION
MARKET

Sharing Our Expertise

We share our expertise on product knowledge
and oﬀer suggestions such as eﬃcientmerchandising approach and eﬀective
marketing programs targeting consumers.

Intermediate
WholesaleCompanies
Retail BusinessSpecialty Stores
Flower Shops

Companies Carrying Flowers forBusiness Use
Ceremony Business
HotelsMass Retailers

Consumers

Domestic Flower Producers

Producer

Structure of Kawasaki City Wholesale Market3

We provide informationon the producers ‒Who, Where,When, What
Quantity and At What Cost?

demand. We also share our expertise and offer
suggestions to the growers on production approaches,
which take the health of the soil into account, such as“growing Flower A after Flower B” to minimize a burden on
the soil.” It is our mission to assist retailers in “creating a
product mix appealing to consumers”. It is also ourmission to assist growers with “an earth-friendly
production approach incorporating timely marketinformation”.
We are confident that all parties would benefit from ourbusiness partnership. “New Generation of WholesaleCompany” to provide optimal support to every business
partner along our flower distribution value chain - it is theKAWASAKI we aspire to be.

From customer’s communication, we are trying tofind their potential needs out and realize actively.
We believe that flexibility can be a key to struggle
to against the fast, newer trends. We emphasize
the stable provides depending on customer’sneeds. We collect plants from every regional area
in Japan and overseas. Especially, we provide thebiggest quantity of Ring Chrysanthemum from
popular the production group, JA Shinshu Suwa.
We are glad to have this is the result from the eachof our good trust.
For purchase, using Whole-seller and retailer’s richknowledges, we grasp customer’s need smoothly.
That fine consideration is well evaluated, and also
getting many offers from the wedding companies.
We research the sales performance from ourshops, consult with customers, and even doingsuggestion from the sales method to solve
problems together. This whole support sales helps
our improvement, too.
We also have a specific system to keep data
depending on growers. This system made EDI
capture possible today. It is useful to keep every
information
timelyandinspectaccuratetransactions. Above all, Administrators always
support the sales person and confirm theinformation consistently. Every our company staff
cooperate and think about the customers kindly
from the point of customer’s view.

Home Improvement Retailers
Supermarkets

Logistics T-LINE
Sharing Our Expertise

We share our expertise on product knowledge
and oﬀer suggestions such as eﬃcientmerchandising approach and eﬀective
marketing programs targeting consumers.

Market Information

We provide real-time demand information
basedon the voice of the consumers

Consumers Needs

What types of ﬂowers are desired
for what occasions?
What price ranges are preferredin the market?

KAWASAKI FLORA AUCTION MARKET

4

OUR CONCEPTANDPERFORMANCEAs our concept, we keep trying toimprove our quality of the productswith growers, then, we provide theservice to sell fresh and goodflowers with fair price to every
retailer, Mass retailers. That is themission how the wholesale market
should be.
In addition, we also do bouquet andflower
arrangementforthecustomer’s needs and requests.
Those different variation of theproducts are good suggestion forevery seller and giving them morechance for the transactions to sell.
We make use of our experienced
know-how and many years ofcooperation with growers, providing
the valuable products constantly.
Then, we would like to be a goodbridge for each of every people whoare cooperating with us. We will
never stop to keep efforts, pushforward from now on, too.

5KAWASAKI FLORA AUCTION MARKET■ Flower arrangement

We do keep challenging for the improvements. At the same time,
we also respect traditional techniques, customs. For example,
we still do traditional origin of the auction -hand sign auction
now.
To keep qualities well, we are using constant temperaturestorage to keep freshness at our branch of the market-Nanbu
Ichiba. Also, built a greenhouse to keep specific plants like
Phalaenopsis orchid etc.
Using easy access to the central city of Tokyo, logistics section
independent to work these days. Then, they’re working more
flexible and trying to consult for customer’s needs. We also havea good partnership as a group company.
We also have a French partner “Monceau Fleur” as a franchisecompany. It’s a quite rare case to do collaboration with overseas
in Japan. In France, flower is more familiar to the people in daily
life. Monceau Fleur is a pioneer flower shop to start to provide
more chances to the people to use in their daily lives. We
impressed their idea and services. Then, started to share theseideas to Japan. Also doing collaborations to sell with growers,
we will do more attempt to make every grower, every consumer
happier.

ENLIGHTENMENTFOR THE FLOWER EDUCATION【Main action at the branch oﬃce-Nanbu Ichiba】■ Flower bouquet

CHALLENGING■ Colored ﬂower

We collaborate and support the activities of NPO cooperation “Flower Club NanaYume”.

They hold Kawasaki city’s Flower educational lesson for the parents and kids. Also,
having flower activities at the public and private schools, Elderly person facilities
for every generations. We have 2 goals for this project. First, is to nurture thecompassion through the flower. Secondly, we would like make people to feel thethe beauty and imagination.
For now, we’re receiving more than 50 of the offers every year. Participants always
being happy after the activity and says like “Flowers made me healed”,“It was fun”,“I could feel familiar to the flower more than before.”etc. Those comments are big
encouragement to us. Thorough the activities, we would like to keep making more
people to be with their lives, and love flowers as our ancestors were.

Website :http:// kawasakikaki.co.jp/
npo-nanayume/
Contact ：NPO Cooperation“Flower Club NanaYume”
Email ：
nana7yume2015@gmail.com

KAWASAKI FLORA AUCTION MARKET6