Hisense partners with Black Myth: Wukong to elevate the gaming experience

Suwanee, GA (Aug. 20, 2024) – Hisense, a global leader in consumer electronics andappliances, announced its global gaming partnership with the highly anticipated action roleplaying game (RPG), Black Myth: Wukong. Launching alongside the game's global release today,
an exclusive Black Myth: Wukong picture mode is introduced across selected Hisense TVs toelevate the gaming experience.

As the official global partner of Black Myth: Wukong, Hisense proudly presents its ULED MiniLED U7 series, as well as the expansive 100-inch advanced full array local dimming U76N model,
as the official recommended TVs for the game. The state-of-the-art TVs offer an immersive
gaming experience that fits the epic world of Black Myth: Wukong.

A standout feature of the collaboration is the exclusive Black Myth: Wukong picture mode. Utilizing
Hisense’s cutting-edge technology, this mode enhances the game's visual quality with HDR,
precise color calibration, and enhanced dark detail, delivering more vibrant colors and richer
details. In partnership with Dolby, this mode also offers an immersive audiovisual experience thatmatches the game's sound design. Whether during intense battle scenes or quieter moments, theBlack Myth: Wukong picture mode provides players with the ultimate gaming experience.

The Black Myth: Wukong picture mode is available on Hisense UX, U8N, U7N, and S7N series
as well as the 100-inch U76N TV for 2024, allowing gamers to fully immerse themselves into theworld of Black Myth: Wukong with the tailored visual and audio experience, enhancing every
moment of gameplay.

On many of these Hisense TVs, players can expect stunning visuals with vibrant colors and deepcontrasts, thanks to Quantum Dot Color technology and advanced backlight systems. With a
144Hz Game Mode PRO and 240 high refresh rate, gameplay is smooth and fluid, eliminating
motion blur. Additional features like Game Bar and AMD FreeSync Premium compatibility create
the ideal gaming environment.

The collaboration between Hisense and Black Myth: Wukong marks a significant step forward forboth the TV and gaming industries. By combining Hisense's cutting-edge TV technology with theimmersive world of Black Myth: Wukong, the partnership delivers a groundbreaking productexperience that sets a new standard for home entertainment.

For more information about Hisense USA and its range of products, visit www.hisense-usa.com,
or follow @HisenseUSA on Facebook and YouTube, or @Hisense_USA on Instagram and X.

###About Hisense

Since 2001, Hisense USA Corporation, a subsidiary of Hisense Group, has been a leading
provider of technology products, encompassing a diverse range of offerings such as televisions,
Laser TVs and Cinemas, refrigerators, ranges, dishwashers, air conditioners, and dehumidifiers.
As the Official TV and Home Appliance Partner of the NBA and UEFA EURO 2024, thecompany places maximum emphasis on performance, quality, and value, leading to remarkableindustry growth and a reputation for producing reliable, award-winning products. According toOmdia, Hisense ranked No. 2 for TV shipments and No. 1 in the 100-inch TV category globallyfrom 2022 to Q1 2024, a testament to the company’s commitment to superior product quality
and the best user-centric experience.

Media Contact
Hisense USA PR
press.usa@hisense.com

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