Tuesday, December 26th, 2023
Japan Airport Terminal Co., Ltd.
Tokyo International Air Terminal Corporation
Haneda Future Research Institute Incorporated

The Japan Mastery Collection,Haneda Airport Bringing Regionally Revitalizing
Luxury Japanese Brands to the World
Opened at Haneda Airport Terminal 3 on December 22nd, 2023
- Protecting excellent regional materials, techniques, and aesthetics for the next 100 years -Japan Airport Terminal Co., Ltd. and Tokyo International Air Terminal Corporation are pleased to announce theopening of the Japan Mastery Collection (operated by Haneda Future Research Institute Incorporated,hereinafter, “JMC”), a store showcasing regionally revitalizing luxury Japanese brands in the departure area ofHaneda Airport Terminal 3, on December 22nd, 2023.
JMC is planning not only to develop products that are made in Japan, but also to build a platform for preserving
Japanese aesthetics and techniques for future generations. Through the medium of Japanese luxury, JMC aims
to raise the appreciation of products, give back to producers, and train their successors.
Furthermore, through the new store in the departure area, which is a touch point for people from Japan andoverseas who are departing from Haneda Airport, JMC will curate products that exhibit world-class techniquesand sophistication as regionally revitalizing luxury Japanese brands, and at time of opening there will beapproximately 400 products on display, including original products.
Store overview◼ Name: Japan Mastery Collection◼ Location: Within the departure area of Haneda Airport‘s Terminal 3*Located in the departure area for passengers boarding international flights.

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Store area: Approx. 188m²
Opening date: Friday, December 22nd, 2023
Operator: Haneda Future Research Institute Incorporated(Ota-ku, Tokyo, president: Hiroshi Onishi)
Opening hours: 7:00 23:00

In the duty-free shopping area
located to the right after clearing
security screening◼

About the store1) About the implementation
The store is composed of five zones.
that combine Japanese products and psychological keywords.
designed to strike a chord with target customers.
A: Travel: Ladies’ and men’s fashion, accessories, and related items
A line-up of products with a casual feel, such as travel goods,
utilizing the same materials and factories as overseas luxury brands
but imparting a distinct “made in Japan” identity.

Promotionarea

Permanent area

B: Luxury everyday items: Ceramics, tableware, lifestyle accessories
Traditional handicrafts and other items made to suit a modern lifestylethat make each day feel more luxurious through daily use.
C: Pastimes: Artworks and ornaments
Products that enhance your mood, such as items that you can collect or display and appreciate in your home.
D: Japanese luxury
Products, including JMC original goods, that have been made in collaboration with leading Japanese designers, creators,and artists.
Promotions
The inaugural promotion will be a special exhibition organized by the Executive Committee for Art Kogei, from Japan to theWorld, titled “Capturing the Light.” The exhibition will be curated by Mari Hashimoto, director of Kankitsuzan Art Museum
Establishment Preparation Office (Enoura Observatory, Odawara Art Foundation), and features the works of six artists
working at the forefront of the ever-changing world of handicrafts, with the works available for purchase. The second
promotion will be “Basara,” a fashion event in collaboration with Kansai Yamamoto, Inc.
*Basara: The name of a trend that was popular at the end of the Kamakura period and during the Azuchi-Momoyama period. It describesa sense of aesthetics (fashion) and individual expression that people were willing to risk their lives for.

2) About JMC products
JMC will feature a range of products chosen based on the criteria below. Not only will JMC curate excellent products fromall over Japan, there will also be 40 original products developed under the Haneda Future Research Institute’s branding.
Products will be chosen based on the following four criteria.
JMC’s selection criteria
1) Connected to regional revitalization
2) Has a story or background that is related to Japanese tradition and culture3) Moderate upper (mid to high price range) to prestige (high price range)4) Suits modern sensibilities and lifestyles

Example products

Art chocolate
made using a unique
technique that is a world first
Onitsuka Tiger Kansai Yamamoto
bespoke model, “Mexico 66 Deluxe”
The “Nippon Made” series is produced at
the only factory in Japan, located in
Tottori Prefecture, where skilledcraftsman carefully make each pair ofsneakers. These sneakers incorporate
leather crafted by skilled tanners inHimeji, to which gold leaf has been
applied by craftsmen from Kanazawa.

Price: 129,000 yen(excluding tax)
20 pairs of each style- Key point: A product that is exclusive toHaneda Airport, combining the skills ofJapanese craftsmen with a shoe brandthat is popular around the world.

Tsuki no Wa

Edible gold leaf from Kanazawa has been
applied to chocolate using a traditional
method known as gold leaf rubbing. It ismade by layering multiple layers of gold leaf,
using soft chocolate as an adherent insteadof lacquer, then rubbing the gold leaf toreveal the layered pattern.
The silverware outer box was designed byKiyoshi Matsuda, the eighth-generationpresident of Kazariya Matsuda, who carriesout restoration work on shrines and temples
throughout the country, including the Kyoto
Price: 1,500,000 yen (excluding tax)
State Guest House. The chocolate itself wasOnly one
Hiroto Rakusho
made by chocolatier Kazuo Noguchi, whoA traditional craftsman ofhas overseen the creation of luxury
gold leaf in Nishijin, Kyoto.
He is in charge of restoring chocolates both within Japan and overseas.
cultural properties, such as
the screen “The Wind and - Key point: A world-first chocolate artwork
Thunder Gods” at Kenninji
made using traditional techniques fromTemple. He has also
Kyoto that is exclusive to Haneda Airport.
earned global acclaim as
an artist able to freely
manipulate gold leaf only
1/10,000th of a millimeter
thick.

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The regions represented at JMC

At time of opening, JMC will carry around 400 products curated from approximately 30 areas around Japan.
Hokkaido and Tohoku regions;Hokkaido, Aomori, Iwate, Akita, Yamagata, Fukushima
Kanto region;Gunma, Tokyo, Kanagawa, Chiba
Chubu region;Niigata, Ishikawa, Fukui, Toyama, Yamanashi, Nagano, Gifu, Aichi,Kinki region;Kyoto, Shiga, Osaka, Hyogo, Mie
Chugoku and Shikoku regions;Kochi, Kagawa, Ehime, Shimane, Tottori, Yamaguchi
Kyushu and Okinawa regions;Fukuoka, Saga, Kagoshima◼

About the store design

Japan Mastery Collection
The new Japan Mastery Collection at Haneda Airport’s Terminal 3, where every day, scores of people start their journeyfrom Japan to all corners of the world, has an inviting atmosphere produced by the delicate but dynamic curved latticework
handcrafted by a lacquer craftsman, and the beautiful, dappled light that shines through the spaces between the lattice.
The design is simple, yet beautiful and eye-catching, so that when customers step inside they will be further impressed by
the fantastic Japanese products on display, and want to share them with the rest of the world.
The Japan Mastery Collection will allow customers to see, pick up, experience, share, and engage in deeper
communication about products that demonstrate materials, handiwork, skills, and traditions passed down through thegenerations from different regions across Japan, making it the perfect location for people to further their interest in Japanand want to share what they felt.
Yasumichi Morita
Designer: Glamorous Co., Ltd., director: Yasumichi Morita
Starting with a project in Hong Kong in 2001, Yasumichi Morita and Glamorous have expanded globally to work on projects in places
including New York, London, Qatar, and Paris.
Glamorous works not only on interior design, but is involved in a wide range of creative activities,including graphics and product design.
Morita is also active as an artist. He presides over the online salon, “Morita Shoko Kaigi-sho.”◼

About the official movie

https://byemotion-intl.com/pages/jmc_main◼

About the Japan Mastery Collection, a regionally revitalizing luxury Japanese brandThrough JMC, we hope to contribute to Japan’s national strength by commercializing manufactured
goods steeped in history and culture, building a circular platform for giving back to producers, training
their successors, creating new businesses in local regions, and improving the overall reputation ofregions.
Furthermore, by breaking away from the fashion industry’s dependence on Western luxury brands
and transforming the supply chain to be completely domestic, we aim to raise the global reputation ofJapanese manufacturing, and create and provide new value unique to Haneda through theestablishment of a luxury Japanese brand.
Hiroshi Onishi, president of Haneda Future Research Institute Incorporated, was born in Tokyo, and graduated from Keio University in 1979.
After serving as president of Isetan Mistukoshi Holdings, he became executive vice president of Japan Airport Terminal Co., Ltd. in June
2018, and president of the Haneda Future Research Institute in July of the same year. Aiming to create new value both within Haneda Airportand beyond, Onishi is focusing on regional revitalization and the dissemination of art and culture.

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About the regionally revitalizing luxury Japanese brand that the Haneda Future ResearchInstitute is aiming to establish

Please see below for the further details of JMC
http://www.haneda-the-future.com/wp-content/uploads/2023/12/20231222_JMC_final_EN.pdf◼ About the Haneda Future Research InstituteHaneda Future Research Institute is a subsidiary of Japan Airport Terminal Co., Ltd., which is responsible forthe construction, management, and operation of Haneda Airport’s passenger terminals. With Haneda Airport
as the focal point, the research institute is working to connect people and regions, create new business andbranding through regional revitalization and tourism development, disseminate Japanese art and culture,
realize business innovation and personnel development at Haneda through its consulting and information
strategy businesses, and create new business and value for the future.
https://www.haneda-the-future.com/