MARKETING &SPONSORSHIPOPPORTUNITIESMAXIMIZE YOURINVESTMENT
703.631.6200 | 800.564.4220
adlmexhibits@spargoinc.com

SEE YOU IN
CHICAGO!

We are excited that you will be joining us as an exhibitorat the 2024 Association for Diagnostics & Laboratory
Medicine this July!
Now that you have made the commitment to exhibit,
take steps to maximize the investment, enhance yourcompany’s visibility, stand out from the competition, anddrive traffic to your booth. There are a myriad of offerings
to meet your budget and objectives.

ENHANCE YOUR PRESENCE.
SECURE YOUR MARKETING OR
SPONSORSHIP OPPORTUNITY TODAY.
703.631.6200 | 800.564.4220
adlmexhibits@spargoinc.com

2EXHIBIT HALL & CONVENTIONCENTER OPPORTUNITIESAISLE SIGNS$58,000 Exclusive Opportunity
Your logo on all aisle signs within theExhibit Hall will ensure that attendees
see your company name and branding as
they navigate from one aisle to the next.

BANNERS$19,500 Grand Concourse

Along Stairs Horizontal, Single-Sided
15’W x 10’H

$17,500 Grand Concourse Horizontal,Single-Sided 20’W x 7’H

FOUR-SIDEDROTATING CUBE
$4,250 Per Side

16 Sides Available on
Four Rotating Cubes
These eye-catching, backlit, rotating
structures are placed prominently atthe Exhibit Hall entrance and other hightraffic areas.

HAND SANITIZING UNIT
$2,000 8 Available
Located in key areas throughout theExhibit Hall. Help keep everyone’s hands
clean and healthy!

$10,000 Food Tower Stair Landing
Exhibit Hall, Single-Sided 11’W x 5’H

Ensure attendees are aware of your presence by securing
one of these prime locations. Sponsorship includes
production of the banner, installation, and removal.

COLUMN WRAPS

NEW! LABPAWPALOOZA$40,000 Exclusive Opportunity$28,000 Grand Concourse

Elevate your brand’s visibility and align with a worthy cause bysponsoring the LabPawpalooza at the Clinical Lab Expo! As a sponsor,
your company will enjoy prominent branding across diverse platforms,
including signage, attendee emails, the mobile app, and the exhibit
guide. The LabPawpalooza offers attendees a unique opportunity
to unwind and engage with adorable puppies, creating memorable
experiences that will resonate long after the event. By supporting
this initiative, your brand will not only be associated with momentsof joy and relaxation but also demonstrate your commitment to thewell-being of these furry companions. Don’t miss out on the chance
to make a significant impact and capture the attention of expo
attendees. Secure your sponsorship of the LabPawpalooza today andposition your brand as a leader in both compassion and innovation at
the Clinical Lab Expo!

$29,000 Grand Concourse

LANYARDS$16,000 Each
3 Available

Located in the Grand Concourse
outside the Exhibit Hall, catch attendees
coming and going with your company
messaging. You are sure to make alasting impression by securing a placeon these columns.

ESCALATOR CLINGS
Level 1-2.5 (6 Clings)
Level 2.5-3 (7 Clings)$18,000 Food Tower (4 Clings)
Elevate your presence with company
branded clings on the escalators
attendees will travel to go to sessions and in the Exhibit Hall
leading up to concessions.

$14,000 (Distributed toExpo Only Attendees)
Exclusive Opportunity

Add your logo to the Expo Only lanyards
provided to attendees at badge pick-up.

EXHIBIT HALL FLOORDECALS
$5,500 Floor Decal 3’x3’
Set of 2Offerings and pricing are subject to change.

$8,500 Floor Decal 6’x6’ Each3EXHIBIT HALL & CONVENTIONCENTER OPPORTUNITIESSCAVENGER HUNTNEW! MAIN AISLE COLUMNGRAPHICS$1750 Limited Availability$12,500 2 Panels on Column

Get ready for the Scavenger Hunt at the Clinical Lab Expo! This
interactive experience is not only an effective way to drive traffic toyour booth but also an opportunity to engage with attendees likenever before. Here’s how it works: attendees will use our mobile app
to access the list of participating exhibitors. They will then visit eachbooth, scan the QR code, and answer a question. With every correct
answer, they earn valuable points and climb the leaderboard. The top
3 will win prizes. The Scavenger Hunt is an exclusive opportunity forexhibitors with less than 300 square feet of space. This means you
have a unique chance to showcase your products or services in a
fun and interactive way, standing out from the crowd. Don’t miss out
on this exciting opportunity to engage with attendees and leave amemorable impact. Let the hunt begin!

Attendees will be sure to see yourcompany branding and messaging on
adjacent sides of the main aisle columns
in the Exhibit Hall.

MEETING ROOMS
Three convenient options where you canmeet face-to-face with attendees in aprivate setting.

$50.00 per sq. ft.
(200 sq. ft. minimum)

MODULAR MEETING ROOMSModular meeting rooms are locatedin the Exhibit Hall and are accessible during Hall hours. Exhibitor is
responsible for renting furnishings through Freeman.

$19,000 CONVENTION CENTER MEETING ROOMS - FULLMEETING Convention Center meeting rooms offer a private, more
spacious option for you to conduct business and schedule internal
meetings. These rooms are available for use throughout the entire
meeting. Rooms are furnished with a hollow square set up and chairs.
Equipment permitted depending on size and weight.

$9,500 CONVENTION CENTER MEETING ROOMS - HALF DAY

Convention Center meeting rooms are available for rental in ½ day
increments. Meeting room is furnished with a hollow square set upand chairs. Equipment permitted depending on size and weight.

PROFESSIONALHEADSHOTSSERPENTINE SEATINGWITH TABLE AND FLOORDECALS
$7,500 Two Benches Per Set
Provide attendees a place to sit andnetwork on comfortable seating. Yourcustomized messaging will be placed on
two tables and two floor decals.

SHUTTLE BUS BANNERS$30,000 Four Sets of Three
Buses Available

Shuttle bus banners put you in front ofthousands of meeting attendees as well
as local Chicago professionals during
their daily commute around the city.

$20,000 Exclusive Opportunity

SHUTTLE BUS HEADRESTS

Attendees love to update theirheadshots! Opportunity includes aprofessional photographer, assistant,equipment, and your company brandingon signage and on the email attendees
will receive with their portrait.

$15,000 Four Sets of Three

ENHANCE YOUR PRESENCE.
SECURE YOUR MARKETINGOR SPONSORSHIPOPPORTUNITY TODAY.

Buses Available

Fabric covers, personalized with yourlogo and messaging placed on each seatheadrest. This sponsorship opportunity
is an excellent way of capturing theattention of thousands of meeting
participants as they travel to and fromthe Convention Center. Sponsorship
includes production, installation andremoval of the headrests.

703.631.6200 | 800.564.4220
adlmexhibits@spargoinc.com
4Images for sample purposes.

EXHIBIT HALL & CONVENTIONCENTER OPPORTUNITIESSTAIRCASE DECALSWIFI$22,000 Four Available$37,000 Exclusive Opportunity

Capture that “wow” factor by securing
one of these prime locations in theConcourse. Sponsorship includes
production of the decals, installation,and removal.

Purchase Wifi and Mobile App for a
total of $60,000 (A savings of $12,500)
Your support allows attendees to enjoy
free wireless internet throughout theConvention Center outside of the Exhibit
Hall. Your company name and logo
will appear on onsite signage as wellas the splash page recognizing your support of this much valued
complimentary service.

TABLE CLINGS ON HIGHBOYS IN EXHIBIT HALL
$7,500 Set of five. Five sets available.

WINDOW & DOOR CLINGS

Place your branding on one or more setsof the table attendees will use while
checking email, or just “taking five.”
Tables will be placed in main aisles
within the Exhibit Hall.

$7,500 Door Clings (4 per set)Single-Sided, Inward Facing
6 Available$5,000 Window Clings (each)Single-Sided, Inward Facing
3 Available

CONVENTION CENTER
AND HOTEL OPPORTUNITIESCatch the eye of attendees as they exit
the Convention Center with your branding andmessaging in this “cannot miss” opportunity.

CLINPACK BAG
AND INSERTS$20,000 Exclusive Bag Opportunity$5,500 First Insert$5,000 Each Additional Insert(Max 2)BAG INSERT
Include your promotional flyer in bag distributed on Tuesday at thefront of the Exhibit Hall. Pens, note pads, etc. can be provided in lieu
of an insert.
BAG SPONSORSHIP
This is an exclusive opportunity for you to get your name in frontof thousands of meeting participants as they head into the Exhibit
Hall. Only one bag sponsorship is available. Benefits of sponsorship
include company logo printed on all ClinPack bags and one bag insert.

KEY CARDS$16,500 Exclusive Opportunity
Customized key cards will be distributed
to meeting attendees upon checkin at the official hotels. Sponsor is
responsible for the cost to design,
produce, ship and distribute the keycards.

Offerings and pricing are subject to change.

5

INDUSTRY WORKSHOPS AND
SPECIAL EVENT OPPORTUNITIESINDUSTRY WORKSHOPIN EXHIBIT HALL THEATER$21,000 (One Hour Time Slot on Tuesday or Wednesday)$18,500 (One Hour Time Slot on Thursday)
This is your opportunity to educate prospective customers and end
users about solutions that they need to practice more effectively andefficiently. This convenient Exhibit Hall floor theater location allows
attendees to access education while remaining close to the action inthe Exhibit Hall. Catering not included.

INDUSTRY WORKSHOPIN CONVENTION CENTER MEETING ROOM
$12,500 (One and a Half Hour Time Slot)
These presentations are scheduled in convention center meetingrooms prior to and after the official conference programming.
All logistics including catering, room setup and audiovisual is theresponsibility of the sponsor.

INDUSTRY WORKSHOPIN HOTEL MEETING ROOM
$5,800 (One and a Half Hour Time Slot)
These presentations are scheduled in select hotels prior to and after
the official conference programming. All logistics including catering,room setup, and audiovisual is the responsibility of the sponsor.

VIDEO HOSTING OF INDUSTRY HOTEL ORCONVENTION CENTER WORKSHOP$5,000Extend the life of your hotel or convention center industry workshop
by video recording the event. ADLM will host it on our website for ninemonths post-meeting and will promote your video via a dedicatedbroadcast email to ADLM’s entire database (74,000+). Sponsor isresponsible for all A/V costs related to video recording and editing.

LECTURE SERIES THEATER PRESENTATION IN
EXHIBIT HALL THEATER$21,000 (One Hour Time Slot on Tuesday or Wednesday)$18,500 (One Hour Time Slot on Thursday)$7,500 (Twenty-Minute Time Slot)
Present your innovative products and services to key decision makers
in a 20-minute presentation in this convenient setting within an Exhibit
Hall Theater.

INTERNATIONAL MARKET/ FINANCIAL
ANALYST BRIEFING$3,000 Director$7,000 Counselor$10,000 Ambassador
This is your opportunity to get in front of an audience of high levelcompany executives (primarily officers, managers, and internationalmarketing executives) with benefits including recognition on pre-show
promotional materials. Each sponsor receives a table at the event todistribute materials.

PRESS CONFERENCE
FREE
Do not miss your chance to hold a press conference at the world’s
largest gathering for laboratory medicine. Organizations can reserve
one 45-minute slot. For more information and to reserve yourconference room, contact: Ana Zelada at azelada@myadlm.org.

ENHANCE YOUR PRESENCE.
SECURE YOUR MARKETINGOR SPONSORSHIPOPPORTUNITY TODAY.
703.631.6200 | 800.564.4220
adlmexhibits@spargoinc.com

Images for sample purposes.

6

MARKETING OPPORTUNITIESAD RETARGETING CAMPAIGNFEATURED EXHIBITOR
LISTING$11,500 Three Available
Reach attendees in the weeks leading up to the meeting. Sponsoredretargeting ads allow you to retarget to a base of highly qualified
website visitors after they have clicked away from the exhibitor listing
page on the exhibits website, keeping your brand top-of-mind andensuring you will consistently reach them as they visit other websites.
(Pixel placed on the exhibitor listing landing page.)

ATTENDEE PRE-SHOW/POST-SHOW MAILING LIST
Pre-Show $1,500 One-Time Use$1,800Stand out in the Exhibit Guide, online,
and in the mobile app by enhancing
your exhibitor profile listing. Includes
expanded company listing description
with up to 1,000 characters; logo inprinted Exhibit Guide, company highlighted on the online floor planwith an enhanced listing icon; rotating banner on home and exhibit
listing pages of exposition website, plus a video upload.

HOUSING CONFIRMATION

Post-Show $2,000 One-Time Use
Send ADLM registered attendees a preshow promotion or invitation to visit yourbooth. Reinforce your on-site presencewith a follow up communication toinitiate post meeting business opportunities. Attendee names,titles, company names and postal addresses provided only. Emailaddresses and phone numbers are not provided.

$14,000 Exclusive Opportunity
Reach thousands of attendees prior
to their arrival in Chicago. Your ad willappear on the housing confirmation
page at the end of each online housing
reservation delivered via email. The ad
can be hyperlinked to your website.

MOBILE APP

CLN DAILY DISTRIBUTION$35,500 Exclusive Opportunity$20,000 Exclusive Opportunity
Get in the hands of thousands ofattendees first thing every morning of themeeting with a bottom banner ad on thefront cover of every issue of CLN Daily
distributed all four days of the meeting.
Sponsorship also includes company
branding on t-shirts of all CLN Daily
distribution staff strategically placed at shuttle bus pick up locations
at the top hotels and in key areas within the Convention Center andbranding on the distribution bins located in prominent areas. Contact:
Smithbucklin, Kevin McDonnell, Sales Director at 202.367.1259 or
kmcdonnell@smithbucklin.com

Purchase Mobile App and WiFi for a
total of $60,000 (A savings of $12,500)
Capture the attention of thousands oflaboratory professionals before, during,
and after the meeting when they accessthe Mobile App for information. Meeting
participants will see your company
branding on the landing page each time they launch the App.

PRODUCT SHOWCASE$2,050 Per Product
Attendees are always on the look out for
exciting products in the industry.Feature
your products on this electronic billboard
with searchable kiosks conveniently
located in the Grand Concourse near theExhibit Hall. A listing of all participatingcompanies and products are listed in theCLN Daily.

EMAIL BLAST
One/Two Weeks Out $5,500
Five Available
Week of $6,500 Three Available
Week After $5,500 Two Available
Take advantage of this limited
opportunity to reach out to registrants inthe days leading up to, during, and after
the meeting. You will work with our vendor to create a customized
html email. Limited dates available. Only one exclusive email will besent out each day.

Images for sample purposes.

Right of First Refusal Opportunities
Deadline December 8, 2023.

7

ADVERTISING OPPORTUNITIESADLM offers multiple targeted advertising opportunities before
and during ADLM 2024 through our print publications and digitalchannels.

CLN DAILYThe ONLY official publication ofADLM 2024 distributed to ADLM 2024
attendees, CLN Daily is available on theshuttle buses, displayed on racks, andhanded out at hotels and the ADLM 2024
conference site. For additional audience
exposure, cover tips, bound-in inserts,
and belly band advertising opportunities
are available.
CLN Daily Alerts will be emailed to 74,000+ recipients every day ofADLM 2024 and will feature meeting highlights and content from theCLN Daily. In addition, 4 special issues reach your audience in Juneand July leading up to the event.
Available Dates• Tuesday, June 6, 2024
• Tuesday, June 20, 2024
• Tuesday, July 4, 2024
• Tuesday, July 18, 2024
• Monday, July 24, 2024
• Tuesday, July 25, 2024
• Wednesday, July 26, 2024
• Thursday, July 27, 2024

CLINICAL LABORATORYNEWS (CLN)
In addition to being mailed to more than
40,000 laboratory professionals prior tothe meeting, the July/August
issue of CLN will offer bonus distribution
inside the Convention Center.

SPARGOTechnology and Talent your Events Need

ADLM Exposition Management, c/o SPARGO, Inc.
703.631.6200 / 800.564.4220
adlmexhibits@spargoinc.com

8myADLM.ORG
ADLM’s website serves as a valuable
tool to all laboratory medicine
stakeholders, providing information
on up-to-date science in laboratory
medicine, educational opportunities
in the field, meetings, news aboutlaboratory medicine, and policy
initiatives. myADLM.org is a great
opportunity for additional exposure before and during ADLM 2024. We
offer run-of-network advertising.

For more information on these or any otheradvertising opportunities available through ADLM,
please contact:

SMITHBUCKLIN
Kevin McDonnell, Sales Director
202.367.1259 | kmcdonnell@smithbucklin.com
View the ADLM 2024 Integrated Advertising Portfolio for more
information about CLN Daily and CLN July/August Issue.