TION FOR REFERENCE
RE ONLY
TRANSLAT

Novembeer 7, 2014
For Immeddiate Release
Companyy Name
RepresenntativeInquiries

Aplix IP Holdings Corporattion
Ryu Koriyamaa, CEO & Reppresentative Director
D(Code: 3727, TSE Motherss)a, CEO & Reppresentative DirectorD
Ryu Koriyama(Tel: 050-37886-1715)

Majorr US-Baseed Water Filter
F
Manuufacturer Uses
UAplixx’s Notificaation Beac
conProduc
ct: Conclu
udes Contrract to Sha
are Revenue from ReplacemeR
ent Filter SalesSwwith Aplix

Aplix IP H
Holdings Corporation (“AAplix”) is ple
eased to annnounce that the major U
US-based waterwfilter
manufactu
urer Aquasan
na Inc. (“Aquaasana”) will in
ncorporate a beacon product producedd by Aplix (“NotificationBeacon,” hhereafter) in water filters installed undder sinks and on counterto
ops, and hass concluded a contract
with Aplix to share reveenue from rep
placement filtter sales for thesetwater filters.
The Notificcation Beaco
on equipped in Aquasanaa water filterrs constantly monitors thee state of th
he filter toensure thaat world-classs performancce that removves more thaan sixty harmmful substancces including
g chlorine,lead, industrial chemiccals, pharmac
ceutical conttaminants annd waterborne
e pathogenss is maintaine
ed. Whenent is requiredd, a replacem
ment order ca
an be easily placed
pvia a smartphone, hhelping userss maintainreplacemea healthy ddaily lifestyle at all times.
In additionn to a wide variety of social infrastructture-oriented beacon prod
ducts alreadyy being used by manycustomerss, such as loccation-based services, Ap
plix has staye
ed ahead of thet competitioon and deve
eloped theNotificationn Beacon, whhich enables ongoing bussiness after th
he sale of a manufacturer
mr’s product through thesale of connsumables, reelated produc
cts and servicces. On this occasion,
oAplix has begunn offering a coontinuous
replaceme
ent order placcement solution for houseehold goods.
B
repla
acement ordeer placement solution is positioned as a future growwth driver
The Aplix Notification Beaconough the sha
aring of revenue from mannufacturers asssociated witth the sale off consumablees, related
which, throproducts aand services, not only provides revennue through the sale of beaconsbthem
mselves but holds thepromise off maintaining higher profitability as a bu
erating ongoing revenue. IIn addition too targetingusiness genehouseholdd goods, development iss currently proceeding in conjunctio
on with Jappanese and overseas
manufactu
urers to incorrporate the Notification
NBe
eacon into a wide range ofo office and industrial pro
oducts as
well, and tthe revenue sharessfrom these productts will becom
me a primary revenuerstreaam from the next
n fiscalperiod onwwards.

Note: This press releasse is provided to share innformation about Aplix buusiness activities, and it iis not intended to solicit investment in Aplix sharees. While the materials m
may describe information such as forecasts
related to future busine
ess performance, this info
ormation has been create
ed based on the judgmennt of Aplix at the time the materials were created. As a result, Aplix offers nno guarantee that the coonditions described
will come to pass, and aany of the information de
escribed is subject to cha
ange without notice in thee future.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japaneseoriginal and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for
direct, indirect or any other form of damage arising from the translation.

Note: This press release is provided to share information about Aplix business activities, and it is not intended to solicit investment in Aplix shares. While the materials may describe information such as forecasts
related to future business performance, this information has been created based on the judgment of Aplix at the time the materials were created. As a result, Aplix offers no guarantee that the conditions described
will come to pass, and any of the information described is subject to change without notice in the future.