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Functional Products on themarket within two years
Professor Yoshiki Shimomura ofTokyo Metropolitan University thinks
that, so called Functional Products, orProduct Service Systems will replace
the development of traditional,
physical products in Japaneseindustrial companies within a coupleof years, putting the companies atgreat challenge.
Professor Shimomura was one of theparticipants of the conference"Functional Products - Development
and Sales", co-organised by theDivision of Functional productdevelopment, the Faste Laboratory,and VINNOVA, during 24-25th ofOctober.
- Today, Japanese companies haveproblem in identifying needs ofcustomers, resulting in decrease insales, according to professor
Shimomura. One important reason
is that companies often forget tofind the customer value of theproduct. To develop competitiveproducts, new methods are neededto identify needs of customers. Thisgoes for both business-to-business,
as business-to-consumer industries.
I'd like myself to buy PSS that fills
important needs of my everyday life.
Professor Shimomura and his
research group collaborates withseveral universities in Europe
regarding the PSS area.
- The conference in Luleå is a great
opportunity to discuss new

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collaborative projects, he says.
PSS, or Functional ProductDevelopment, is about developing
products/services that are rooted in
the needs of the customer regarding
the life-cycle view of the customer.
The implication is that you as acustomer buy, not only a cell phone,
but a package of services tightly
coupled to the developed phone, likemaintenance, repairs, recycling etc.
- For the companies this view on
product development puts greatchallenges.
To early on in the development
process find out about the needs,Needfinding, is one of thechallenges. Another challenge is todevelop methods, production
systems and processes where costs
for maintenance, recycling etc. areincluded already in productdevelopment, ha summarizes.
Besides some 60 researchers fromJapan, Germany, Denmark, Finlandand Sweden, company
representatives from Japan andSweden where among the visitors ofthe conference./Åsa Svedjeholm
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Created by: Åsa Svedjeholm 2007-10-25
Last edited: Åsa Svedjeholm 2007-10-26

Functional Products on themarket within two yearsProfessor Yoshiki Shimomura of Tokyo
Metropolitan University thinks that, so
called Functional Products, or Product
Service Systems will replace thedevelopment of traditional, physicalproducts in Japanese industrial
companies within a couple of years,
putting the companies at greatchallenge.