Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

November 25, 2014
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix’s beacons adopted by an izakaya chain, and implemented in all
their 600 restaurants throughout JapanUse beacons to support the food service industry
Aplix IP Holdings Corporation (“Aplix”) announced today that its beacon product, which has been attracting
attention as the new solution for a wide range of services such as O2O and location information and the like,has been adopted by Marche Co., Ltd. (“Marche”), an izakaya chain which operates approximately 600
restaurants throughout Japan. By using Aplix’s beacons together with Marche’s official application, therestaurants would know when a customer visits them, could check the customer in right away, and also
provide services which supports O2O in the food service industry, such as giving out loyalty points, and etc.
Aplix’s “MyBeacon® Pro MB004 Ac” is deployed to approximately 600 of Marche-owned restaurants at once,such as “Suikoden”, “Hakkenden”, and “Ishinden”. By using Aplix’s beacon together with the “Marche OfficialApplication”, an application developed especially for the izakaya chain by Interactive Brains Co., Ltd. (“IB”),
not only the visiting of a customer to the restaurant could be detected, and the customer could be checked inright away, but the customer can also receive various incentives by his/her smartphone, such as points forvisiting the restaurant, and etc. By using beacons effectively, Aplix is able to support O2O of the ever growing
izakaya market.
Aplix’s “MyBeacon® Series” adopted by the Marche group’s nationwide izakaya chain stores uses theiBeacon licensed technology. Aplix has continued to develop/commercialize those crucial features forbeacons in real-world applications, which include improving the precision of location measurement andoffloading communication overhead from the mobile devices. As the Aplix beacon is equipped with thesecurity feature such as authentication, it is continued to be implemented in practical use cases by variousindustries, public services and local governments.
With Aplix’s high level of software development capability and innovativeness, we endeavor to meet ourcustomers’ needs in our technology business where we could demonstrate our advantage. By providing
excellent technology timely, and also by offering beacon hardware at low price, which can be easily andreliably used by anyone, as well as infrastructural service such as security, we devote ourselves more than
before to expanding our markets and business foundation.

Aplix IP Holdings Press Release■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling lives
through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location beacons andnotification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and is increasingly usedin many different business sectors, including food and drink services, apparel and fashion, distribution, real estate, leisure andentertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional information
solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only when it detects apredetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as water purifiers,humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous well-received titles.
One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in book form. Offering books
and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular books including Don’t Spillthe Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL： 050-3786-1702■Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of their respectivecompanies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japanese originaland this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for direct, indirect
or any other form of damage arising from the translation.