Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

December 19, 2014
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix’s beacons adopted by the concert venue
for settling small amount payments
Support artists by crowd funding at an event hosted by GACKTAplix IP Holdings Corporation (“Aplix”) announced today that its beacon product, which has been attracting
attention as the new solution for a wide range of services such as O2O and location information and the like,has been adopted by a Japanese artist, GACKT, who belongs to G-PRO Inc., in his concert of “G FAMILY
2014 CAMUI G SCHOOL de ‘MATOMENASAI’” in Osaka, where Aplix’s beacons are installed in the venue astriggers, so small amount payments could be settled on smartphones.
Aplix’s “MyBeacon® Pro MB004 Ac” will be installed in the concert hall, and by the cooperation of Aplix’s
beacon and the proximity community application, mate, the fans on-site can vote for their favorite artist. This
new initiative centered on “support” allows the fans to show love for their favorite artist by crowd funding.
In the entertainment industry, the market for real events such as live shows and concerts continues to grow,and by using beacons at such concerts or events where a large group of people gather, the participants canexperience advanced service, and the organizer is able to provide privileged information available solely forthe onsite participants. Aplix’s beacons can support the organizer technically by enticing guests to events, aswell as improving customer satisfaction.
Aplix’s “MyBeacon® Series” adopted by the event hosted by GACKT uses the iBeacon licensed technology.
Aplix has continued to develop/commercialize those crucial features for beacons in real-world applications,which include improving the precision of location measurement and offloading communication overhead fromthe mobile devices, and the Aplix beacon is equipped with the security feature such as authentication. With
the aforesaid features, Aplix’s beacon is continued to be implemented in practical use cases by various
industries, public services and local governments.
With Aplix’s high level of software development capability and innovativeness, we endeavor to meet ourcustomers’ needs in our technology business where we could demonstrate our advantage. By providing
excellent technology timely, and also by offering beacon hardware at low price, which can be easily andreliably used by anyone, as well as infrastructural service such as security, we devote ourselves more than
before to expanding our markets and business foundation.

Aplix IP Holdings Press Release■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling lives
through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location beacons andnotification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and is increasingly usedin many different business sectors, including food and drink services, apparel and fashion, distribution, real estate, leisure andentertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional information
solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only when it detects apredetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as water purifiers,humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous well-received titles.
One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in book form. Offering books
and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular books including Don’t Spillthe Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL： 050-3786-1702■Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of their respective
companies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japanese original
and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for direct, indirect
or any other form of damage arising from the translation.