Search & AI-Driven
Analytics for Banking
average monthly credit card (platinum) balanceby statement dateby customer age group

san mateo county, ca

When it comes to modern banking, the best customer journey from first click to branch visit wins. People are no longer choosing
their banks solely on reputation or highest APY% but also on who delivers the best omni-channel experience. Every individual
customer touchpoint contains insights to help your bank deliver a more personalized experience to meet the demands of themodern banking customer.
With ThoughtSpot, banking professionals from the C-suite to branch managers can better understand individual customer
behavior and trends to drive more revenue, improve operational efficiencies and mitigate customer risks, and increase customer
and employee engagement.

Benefits
Increase revenue and earnings potential

Reduce and mitigate customer risk

Optimize marketing campaigns

Contain costs with revenue assurance

Expand customer retention and acquisition

Get credit monitoring for new accounts

Discover upsell and cross-sell opportunities

Increase credit lines for existing accounts

Deliver a more personalized customer journey

Improve operational efficiency

www.thoughtspot.com |+1 (800) 508-7008

Use Cases
Customer Acquisition& Retention

Financial Risk & Regulatory
Analysis

Grow revenue with campaigns, sales
strategies, and marketing offers thatgenerate profitable long-term customers.

Understand and take preventative measuresagainst the characteristics that lead to highrisk - and bad debt.

Customer Engagement

Claims Analysis

Increase earnings potential with insights
into which products customers are actuallyusing to identify cross-sell and up-sellopportunities.

Identify fraudulent transactions to reduce
claim costs.

Accounting & FinanceCompliance
Get a comprehensive view of any
discrepancies in accounting, investment andlending operations to ensure compliancewith federal, state and local laws.

Provide senior executives with instant accessto the latest data to contain costs, reduce
waste, and improve operations.

The World’s Leading Banks Use ThoughtSpot“With ThoughtSpot's AI-driven insights, you can pickany data point you want at any level, or any slice,
and it will generate trusted insights for you.”

Cameron CurrieHEAD OF ENTERPRISE CLOUD REPORTING, NAB

www.thoughtspot.com |+1 (800) 508-7008

SimpleThoughtSpot provides true self-service analytics for everyone. Sales executives, financeleaders, and marketers can use search to find granular insights around sales performance,
customer trends, loan patterns, and risk and regulations.

Smart
With SpotIQ, ThougtSpot’s AI-driven insights engine, financial services professionals getanswers on the fly as they search and can use one-click auto-analysis across billions ofrows to uncover anomalies and trends otherwise hidden in their data.

Fast
ThoughtSpot’s in-memory calculation engine provides lightning fast answers on 10s ofbillions of rows. As data continues to explode, spend less time wading through it andmore time acting on customer insights with search & AI.

Make Customer 360 a Reality
Create and explore Pinboards for instant answers and to see analytics on strategic customer insights. Right from your company’s
homepage, you can see what’s recently viewed, what’s trending amongst your team, and what your colleagues are working on.
With Pinboards, you can give everyone in your organization fast and easy access to a Customer 360 view:

Sales managers can explore customer
service and engagement analytics to better
understand the key factors for increasing
customer loyalty and reducing churn.
Compliance executives can get insights
across all departments to oversee thesuccessful implementation of regulatorychanges and risk policies.
Marketing teams can discover opportunities
for campaign optimization to increasecustomer acquisition while reducing
campaign costs.

www.thoughtspot.com |+1 (800) 508-7008

Deliver Instant Insights for every banking professional
With ThoughtSpot, there is no “per user tax.” With unlimited user licenses, bank employees from loan officers to financial analysts
across every part of the organization no longer need to wait for reports from a centralized BI team; they are empowered to makefaster data-driven decisions with instant access to analytics insights.

Challenge
The credit card services team was struggling to understand the effectiveness of their campaigns
such as which promotions were driving the most revenue, waiting weeks on ad-hoc BI report
requests. Executives struggled to see KPIs around marketing that would empower them to makedata-driven decisions.

SolutionWith ThoughtSpot, over 200 marketers and the executive team analyze campaign statistics suchas conversion rates, customer product mix, lifetime value of accounts, and overall ROI, right inthe moment, freeing up the burden on their BI team.

Business Value
RBC gained several million dollars per year in productivity improvements by eliminating ad hocanalytics requests from executives and marketers with ThoughtSpot. Executives answer their ownquestions about credit card promotions in 2 minutes rather than waiting 2 weeks and marketers
identify top campaign performers to improve the effectiveness of their credit card promotions.

Automated Data Discovery with AI-driven Analytics
With AI-driven insights, your bank employees can identify unexpected cost-saving opportunities, unusual customer behaviors,compliance irregularities, and root causes to many more issues you may not have considered. SpotIQ, ThoughtSpot’s AI-driven
insights engine, uses built-in artificial intelligence to run dozens of advanced analytics algorithms on billions of data points toautomatically generate trusted and accurate insights. Uncover anomalies, analyze trends and patterns, and discover key
contributing factors, all explained in natural language.

Identify Trends”Is the average savings account balance increasing ordecreasing over the past 12 months?”

Explore Correlations”Is there a correlation between which products areowned by certain income groups? Age groups?”

Discover Outliers”Is there a city or county that has significantly higher
credit card spending compared to others?”www.thoughtspot.com |+1 (800) 508-7008

Scalable Architecture
Banks accumulate massive amounts of data on customer profiles, product and service ownership and usage, channel activity
across mobile, web, and branch, compliance adherence, and beyond. Most banks find it incredibly challenging to convert suchlarge volumes of data into valuable insights. ThoughtSpot’s new breed of in-memory analytics architecture is built from the groundup for speed at scale, easily managing your bank’s billions of rows of data across multiple sources - all while delivering
sub-second performance, enterprise governance, and actionable insights in the moment.

“With ThoughtSpot, PNC now has the ability to analyze 5+
million loan records with lifetime cash flow projections and tomanipulate extremely large data sets (in excess of 200+ GB). ”
MANAGING DIRECTOR OF ASSET AND LIABILITY MANAGEMENT, PNC, BEYOND 2019

Business insights that move with you
The banking world moves quickly and so you do. With ThoughtSpot Mobile, your answers are always online — even when you
aren’t. See what’s recently viewed, what’s trending amongst your team, and what your colleagues are working on to collaborate
better and discover actionable insights more quickly.

Tap to drill anywhere with

Create and explore pinboards

Share insights with anyone

interactive dashboards

for instant answers on the go

in your organization

Learn more at https://www.thoughtspot.com/solutions/financial-analytics
thoughtspot.com/solutions/financial-services