Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

October 16, 2014
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix’s MyBeacon® got adopted by “GMO AppCapsule”,
further expansion of the beacon market
Supporting the development of O2O at the restaurants, beauty parlors, nail salons, and etc.

Aplix IP Holdings Corporation (“AIP”) announced today that its beacon product, which has been attracting
attention as the new solution for a wide range of services such as O2O and location information, has been
adopted by GMO TECH, Inc. (“GMO TECH”) in its “GMO AppCapsule”, an application service provider(“ASP”) service for creating O2O apps for the stores. The “MyBeacon® Pro MB004 Ac” located inside thestores implementing this ASP service could provide services which support O2O, such as detecting thevisiting of the customers, automatically issuing coupons, and giving out digital stampings.
As a content management system (“CMS”) compatible app creating ASP service for operators ofrestaurants, beauty parlors, nail salons, and etc., which enables them to easily create store apps, “GMOAppCapsule” has been available since September this year. Aplix’s beacon together with “GMOAppCapsule” is being offered as a new solution which allows store operators to entice more customers
and increase revenues.
Aplix’s “MyBeacon® Series” implemented by GMO TECH adopts the iBeacon licensed technology andhas continued to develop/commercialize those crucial features for beacons in real-world applications,which include improving the precision of location measurement and offloading communication overhead
from the mobile devices. As beacons are equipped with security features such as authentication,“MyBeacon® Series” products are continuing to be adopted in practical use cases by various industries intheir public services, as well as by the municipal organizations.
With Aplix’s high level of software development capability and innovativeness, we endeavor to meet ourcustomers’ needs in our technology business where we could demonstrate our advantage. By providing
excellent technology timely, and also by offering beacon hardware at low price, which can be easily andreliably used by anyone, as well as infrastructural service such as security, we devote ourselves morethan before to expanding our markets and business foundation.

Aplix IP Holdings Press Release■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling
lives through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location
beacons and notification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and isincreasingly used in many different business sectors, including food and drink services, apparel and fashion, distribution, real estate,leisure and entertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional
information solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only
when it detects a predetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as
water purifiers, humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous
well-received titles. One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in bookform. Offering books and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular
books including Don’t Spill the Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL：

050-3786-1702■Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of theirrespective companies.

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