Press Release
Cool Japan Fund Inc.
Tokyo, March 13, 2014
Cooperation between JETRO and Cool Japan Fund
Japan External Trade Organization (JETRO) and Cool Japan Fund Inc. (Cool JapanFund) today (March 13) signed a memorandum regarding cooperation in contribution toJapanese economic recovery through the cultivation of industry and development ofoverseas demand by more effectively communicating the rich culture of Japan and its
appeal – from media to fashion to cuisine and lifestyle - to people around the world as
Cool Japan.
JETRO, with its global network of 37 Japanese and 73 overseas offices, has the necessary
knowhow to support Japanese companies operating overseas. Cool Japan Fund provides
Japanese companies with venture financing to allow them to expand the “Cool Japan”
concept even further. The aim of cooperation between these organizations is to generate
positive growth that facilitates operations for both.
Through these efforts, JETRO hopes to broaden the support it offers to companies andCool Japan Fund hopes to make use of JETRO’s information about conditions overseas,
both of which will make more effective operational discovery and development possible.
By harnessing each organization’s strengths as much as possible and fortifying thecooperative mechanism between the organizations, they will be able to respond to thevarious overseas development needs of Japanese companies involved with Cool Japan.
Primary content and areas of cooperation are as below (Details on attached sheet).
○ Mutual introduction to business operators, etc.
○ Cooperation of each organization in Japanese business support and development○ Cooperation in studies and information gathering○ Holding of dialogues between the two organizationsContact:Cool Japan Fund (Tel: +81(0)364067500)
Supplementary Documentation: Details Regarding JETRO – Cool Japan Fund Cooperation

Separate Sheet

Details Regarding JETRO – Cool Japan Fund Cooperation

1. Mutual introduction to business operators, etc.
Both organizations are engaged in supporting and investing in businesses developing
overseas demand for products, etc. that show the characteristic appeal of theJapanese lifestyle (Cool Japan Companies below), and each will inform the other ofsuch partnerships and operational details thereof.

2. Cooperation of each organization in Japanese business support anddevelopment
Both organizations provide investment and support to Cool Japan Companies(including overseas test marketing, business meetings, exhibitions, missions, etc.,)
and when that support is offered, each organization will actively cooperate in
introducing related parties to the other organization.

3. Cooperation in studies and information gathering
Both organizations will cooperate in surveys and information gathering on overseas
market trends, regulations on trade, investment, and taxes related to the support andinvestment each is undertaking.

4. Holding of dialogues between the two organizations
Both organizations will take part in timely meetings for information and opinion
exchange regarding points 1 to 3 above.                        End
Survey / Info Sharing Before
CJ Fund Operation Starts

Support for CJ Companies

SurveysGather market infothrough surveys

 CJ Operation
Launched

By providing venture
capital, set up andpromote investment
proposals andnecessary due diligenceMarkets and regulations in regions proposed by
the CJ Fund, information sharing through personalnetworks, consultation on specialized fields
Share market information, etc. gathered by the CJFundCJ Operation Expanded/Promoted
Through participating inmanagement, offer hands-on
support and maintainoverseas development
hubs/distribution networks
for Japanese companies.

In addition to theactivities describedon the left, hold
events in cooperation
with CJ Companies

Overseas Development and Market
Cultivation by Japanese Companies

PR and Project Discovery    

Steps for Operational Expansion and Promotion
Cool$Japan$Fund$Approach$(Maintaining$Physical$Distribu:on$Hubs$)
U:lizing$commercial$facili:es/gathering$shops$in$one$
place

Cool$Japan$Fund$Approach$(Maintaining$Media/Internet$Distribu:on$Hubs)
Broadcas:ng$Japanese$media$content$such$as$TV$
programs,$anima:on$
Sale$of$distribu:on$rights,$goods$etc.$

How JETRO HelpsHow JETRO Helps

Support of overseas service industry development Opening branches in makeshift shops (Food business, etc.)
 Market inspection through trade missions Supporting export of agricultural and marine products /foodOffering Japanese-grown products tasting/monitoring Support export of consumables such as design and daily living
products
Test marketing, PR exhibitions, business matching, etc.
(Asia Caravan, etc.)
Promotion of Tourism in Japan Introduction to JETRO’s work (Supporting of investments inJapan, etc.)

 Export PR, etc. for products and services supported byJETRO
Agricultural and marine products /food MediaConsumables such as design and daily living products
Promotion of Tourism in Japan Introduction to JETRO’s work (Supporting of investmentsin Japan, etc.)
