Press Release
Cool Japan Fund Inc.
Tokyo, October 30, 2014
Investing in the platform for Internet Streamingand e-commerce business for official Japanese anime content
Cool Japan Fund today announced the decision to invest 1 billion yen in a project
to develop the platform for internet streaming ande-commerce business for official Japanese anime content, established by aconsortium including BANDAI NAMCO Holdings Inc. (BANDAI NAMCO),ASATSU-DK INC. (ADK), and Aniplex Inc. (Aniplex).
Through this project, Cool Japan Fund aims to increase the number of overseas
fans of Japanese anime and to support the expansion and development of theanimation industry in overseas markets through distribution of official Japanese
anime content and anime-related goods.
Anime, a representation of Japanese pop culture, has acquired a great number offans around the world. However, the lack of licensed content distribution
initiative and the prevalence of piracy activities are causing issues with expanding
the anime and anime-related industries in overseas markets.
For expansion of the anime-related business overseas, BANDAI NAMCO, ADK,and Aniplex have agreed to found a new company called Anime Consortium
Japan Inc., which will be integrated with DAISUKI Inc. (See note 1), a company
that operates internet streaming and e-commerce business platform for official
Japanese anime content. Cool Japan Fund has decided to support the new
integrated initiative, and to invest 1 billion yen.
The new company will deliver a broad range of new Japanese anime titles in
multiple translated languages in the form of “simulcast distribution” (which is theway that distributes programs in Japan and abroad at the same time) as well as
content that was already aired in the past. The company will also operate an ecommerce website to sell anime related goods and digital content.
This project is an all-japan initiative across Japanese anime-related companies
who have been needed to develop their business individually, to distributeJapanese anime and anime-related goods to overseas markets. Cool Japan Fundsupports this project that will provide anime fans an opportunities to view
licensed works without using piracy websites, aiming an increase in the numberof Japanese anime fans overseas.

[Notes]
Note 1: DAISUKI Inc.: Established in 2013 by Aniplex, Sunrise, Toei Animation,TMS Entertainment, Nihon AD Systems, Dentsu, and ADK. Companyengaged in developing the platform for internet streaming and ecommerce business for official Japanese anime content.

[About BANDAI NAMCO Holdings Inc.]
Established: September, 2005
Business description:
Toys and Hobby, Content, Amusement Facility businesses
Draw out and implement the medium to long term business strategy for
BANDAI NAMCO Group companies.
Support the Group companies’ business strategy and manage their businessactivities
Location of Head Office: Shinagawa-ku, Tokyo
President and CEO, Representative Director; Shukuo Ishikawa
Website: http://www.bandainamco.co.jp/en/[About ASATSU-DK INC.]
Established: March, 1956
Business description: Advertising
Location of Head Office: Minato-ku, Tokyo
President & Group CEO: Shinichi Ueno
Website: https://www.adk.jp/en/[About Aniplex Inc.]
Established: September, 1995
Business description: Planning, production and sales of anime; film
distribution
Location of Head Office: Chiyoda-ku, Tokyo
President: Masuo Ueda
Website: http://www.aniplex.co.jp/eng/[About DAISUKI Inc.]
Established: October, 2012
Business description: Internet streaming and e-commerce business for official
Japanese anime content
Location of Head Office: Shibuya-ku, Tokyo
Representative Director & President: Kunihiko Shibata

[About the Cool Japan Fund Inc.]
Location of Head Office: Minato-ku, Tokyo
CEO: Nobuyuki Ota
Cool Japan Fund was founded in November 2013 as a public-private fund under
law with the aim of supporting and promoting the development of demand
overseas for excellent Japanese products and services. Cool Japan Fund aims tocommercialize the “Cool Japan” and increase overseas demand by providing risk
capital for businesses across a variety of areas, including Media & Content, Food& Services, and Fashion & Lifestyle. (Website: http://www.cj-fund.co.jp/en/)◆Contact for details regarding this document:
Cool Japan Fund Tel: +81(0)3-6406-7500