Press Release
15 Feb 2024

ITE Hong Kong 2024 – the 38th ITE (Leisure) & the 19th ITE MICE
Warm Welcome to Forum on Technology Propelling Sustainability
Support for sustainable tourism development in the digital age has been growing! Theintegration of the tourism sector with technology promises to yield substantial benefits for travelers,
the travel trade, and the world. This is particularly significant given the pivotal role tourism plays in
the global economy.
Can technology enhance the travel experience? What are the opportunities and potential
obstacles that could arise from this integration? Are there any tangible examples of technology
propelling sustainability?
These questions and more will be addressed by industry leaders from the tourism andhospitality sectors, as well as academics, in a panel discussion scheduled for June at the upcoming
ITE Hong Kong. This event has been the city's premier travel fair for many years. The panel
discussion is a crucial component of the ITE2024 Industry Forum on Innovation and Sustainable
Tourism.
Titled “Charting the Digital Path: The Intersection of Technology and Sustainable
Tourism”, the Forum is organized by Hong Kong Metropolitan University (HKMU), and coorganized by TKS Exhibition Services Ltd., the organizer of ITE. In addition to the panel discussion,
there will be a keynote speech and Q&A session.
"HKMU advocates for the application of knowledge to boost corporate effectiveness insustainability. We hope that the Forum will foster stronger collaborations among a diverse range ofstakeholders, in turn contributing to shaping a more sustainable future for Hong Kong's tourism
industry," said Professor Alan Au, Dean of the HKMU Business School.
Celebrating its 35th anniversary this year, Hong Kong Metropolitan University (HKMU), formerly
known as The Open University of Hong Kong, has been instrumental in nurturing talent to meetsocietal needs, thereby making significant contributions to the advancement of Hong Kong'seconomy. Among the many business management programmes offered by the HKMU Business
School are the Bachelor of Business Administration with Honours in Sustainable Tourism and
Hospitality Management, and the Bachelor of Business Administration with Honours in International
Hospitality and Attractions Management.
Page 1

“ITE has been promoting sustainable tourism, but seldom before from the perspective oftechnology! We warmly welcome this timely Forum and express our deep appreciation to HKMU forsuch an excellent programme”, said KS Tong, Managing Director of TKS.
ITE Hong Kong 2024, which will take place from June 13 to 16 at Halls 1A to 1E in the Hong
Kong Convention & Exhibition Centre (HKCEC), is strongly supported by the Ministry of Culture andTourism of the People's Republic of China, with the Hong Kong Tourism Board, Macao Government
Tourism Office and travel and MICE trade associations as supporters. The first two days of the eventare reserved for trade only, while the last two days are open to the public.
Tourism professionals, technology providers, academics, media representatives, and related
secondary school teachers and administrators are welcome to register online for free admission tothe Forum and the trade days of ITE. Details will be announced in due course on our official websites.
For enquiry about the Forum’s programme, please email: ba@hkmu.edu.hk
For details and enquiry about ITE Hong Kong, please visit www.itehk.com or email:travel@tkshk.com | WhatsApp: +852 69361271 | Wechat: itehongkong | Faceboook: itehk

Page 2