News Release
Cool Japan Fund Inc.
Tokyo, March 9, 2018

Investing in the Content Production and Japanese Content Distribution Businessfor Television Broadcast in the Republic of the Union of Myanmar
Cool Japan Fund is pleased to announce an investment of approximately 16 million USD in ajoint venture project for conducting content production by introducing up-to-date broadcast
equipment and distributing Japanese content in Myanmar in cooperation with Japan
International Broadcasting Inc. (JIB) and the Fund Corporation for the Overseas Developmentof Japan’s ICT and Postal Services (JICT) through a major media conglomerate in Myanmar
called Shwe Than Lwin Media Co., Ltd. (STLM), and its terrestrial broadcasting station
Myanmar National Television (MNTV).
This enterprise will not only newly offer Japanese content to MNTV and other STLM’schannels, which have broadcasted NHK’s historical dramas such as Sanadamaru and Atsuhime
as well as other programs from Japanese commercial TV stations, but also produce
collaboration programs by using the Japanese television program formats.
Through distributing Japanese content in Myanmar, Cool Japan Fund aims to promote
Japanese products and services, and contribute to strengthen the relations between bothcountries. There is also a potential ripple effect leading the increase of tourists from Myanmar
to Japan in the future.

In Myanmar, the entry of private terrestrial television broadcasting station was approved in2005 and with the spread of television sets and the improvement of the broadcasting legislation
system, there is a strong expectation of market growth in media industry.
STLM is a major media conglomerate in Myanmar that owns a satellite broadcasting
platform, three terrestrial broadcasting stations and a radio station. Among those multichannel
broadcasting channels, MNTV, the terrestrial broadcasting station opened in 2014, hasproduced and broadcasted nationally famous television programs “Myanmar Idol”, and alsobroadcasted NHK’s historical dramas such as Sanadamaru and Atsuhime as well as otherprograms from Japanese commercial TV stations. It has also carried out joint concerts andevents, for instance, “Japan Myanmar Pwe Taw” in collaboration with JIB and other Japanesecompanies.
Cool Japan Fund has decided to invest approximately 16 million USD for a new joint venture
in Myanmar called “Dream Vision Co., Ltd.” in cooperation with JIB and JICT. This investment
will enable it to provide Japanese content to the well-known broadcasting channels and build
new content production studios with up-to-date broadcasting equipment in Myanmar.
However, most importantly, this project will fully utilize Japan’s long-standing experiencein the broadcasting history, which enables the Myanmar-Japan joint venture to produce
universal standard television programs by using Japanese television formats and Japanesecontent producing know-how.
Contact for details regarding this document:
Cool Japan Fund (PR representatives: Yuge, Okuyama) Tel: +81-03-6406-7500

Through this cross-border investment project, Cool Japan Fund aims to promote Japanese
products and services, and contribute to strengthen the relations between Japan and Myanmar
by evoking people’s interest and a sense of affinity to Japan via influential terrestrial television
broadcasting channels. There is also a potential ripple effect leading the increase of tourists
from Myanmar to Japan in the future.
Japan International Broadcasting (JIB)
Established:
April 2008
Business Description: ・ Planning and production of television programs intended forinternational broadcast
・Broadcasting internationally using satellite broadcast
・Transmitting international television broadcasts using the Internet
・Maintaining broadcast routes
・Other duties related to international television broadcast
Location:
Shibuya Ward, TokyoCEO:
Yoshihiko Shimizu
Homepage:https://www.jibtv.com
the Fund Corporation for the Overseas Development of Japan’s ICT and Postal Services (JICT)
Established:
November 2015
Business Description: Supplying capital, dispatching specialists, and other aid to businesses
related to foreign telecommunications and broadcast or postalservices.
Location:
Chiyoda Ward, TokyoCEO:
Yoshiyuki FukudaHomepage:
http://www.jictfund.co.jp

Contact for details regarding this document:
Cool Japan Fund (PR representatives: Yuge, Okuyama) Tel: +81-03-6406-7500