March 7, 2022

ADK joins forces with Rage Communications;
expands footprint to India and Australia
The partnership accelerates both companies’ commitment to drive outcome-focused digitalmarketing and advertising campaigns for clientsADK Holdings Inc. (Headquarters: Minato-ku, Tokyo, CEO: Shinichi Ueno, hereafter “ADK”) today
announces the acquisition of Rage Communications Pvt. Ltd. (Headquarters: Chennai, India,
CEO: JRK Rao, hereafter “Rage”), an independent agency that specialises in digital experience
design and eCommerce solutions. The partnership will combine both organisations’ capabilitiesin digital marketing, web design and development, analytics, data-driven insights, and content
narratives to drive integrated end-to-end performance and brand campaigns for clients.

Headquartered in Chennai, Rage is a digital pioneer that offers a full stack of solutions across
CX, CRM, UI/UX and performance marketing solutions for clients around the world. Through its
offices in India, Australia (Sydney) and Singapore, Rage provides services to marquee brands
and companies.
After ADK’s acquisition, Rage will be rebranded as ADK Rage. JRK Rao will continue to lead asChief Executive Officer of ADK Rage, and he, along with co-founder Karthik Kumar, will beworking closely with local ADK global team to offer integrated solutions to clients.
ADK has launched the service brand, ADK CONNECT, to provide solutions with performancemarketing at the core, focusing on the digital domain, to enhance service offerings. The
acquisition of Rage is as part of this strategy, follows investments by the agency to bolster its
position as a leading digital consultancy.
“This partnership marks our milestone entry into the India and Australia markets – two of thefastest-growing digital markets in the APAC region 12,” said Yasuyuki Katagi, Chief Executive
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PwC's Global Entertainment & Media Outlook 2021-2025

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IAB Australia Online Advertising Expenditure ReportOfficer, ADK Global Operations. “With Rage, we will immediately gain traction at a brandconsultancy level, providing a strong starting point for the further growth in these key markets.
We are also extremely excited at the partnership opportunities to supercharge growth for ourclients together. The new ADK Rage will offer clients with differentiated industry expertise,
unparalleled partnerships, unique intellectual property, a full-service digital innovation offeringand compelling scale.”
The founders of Rage, JRK Rao and Karthik Kumar said, “This partnership with ADK is asignificant moment in the growth of Rage as it opens new horizons in a rapidly changing global
economy. Our two companies share the same vision in the digital transformation of businesses
and their interactions with consumers. It is our hope that the combined strengths of our two
companies will add greater value to our existing clients and reach out to the larger marketing
community around the world. This also represents substantial opportunities for our respective
staffs to work together in an increasingly technology led multicultural world.”
As proclaimed in our business vision, “Creating customer experiences to build customer equity
for brands,” ADK is committed to strengthening our organizational structure to offer clients inglobal markets, D2C solutions that will build customer equity, contributing further to their businessresults.
###About ADK GroupThe ADK Group consists of the pure holding company, ADK Holdings, and 3 operatingcompanies (ADK Marketing Solutions / ADK Creative One / ADK Emotions) and is a Japanesemajor advertising agency group providing global services through its domestic and international
network. In addition to the comprehensive solutions provided in the marketing area, ADK’s
strengths are also in the IP content business centering on TV animation. In Asia, ADK’s ‘next
generation’ performance marketing arm “ADK CONNECT” has launched, bringing together ourdigital and data capabilities and focusing on real-time solutions for our clients.
https://www.adk.jp/.
About Rage Communications
Rage Communications Pvt Ltd, incorporated in 1996, is a digital only marketing communications
company. From its beginning Rage has believed in offering the entire suite of services spanning
strategy, creative, technology and optimization from entirely in-house and home-grown resources.
Collectively Rage’s founders and Senior Leadership team has over 300-man years of experience
across the multiple skills required to execute successful digital strategies. Rage prides itself inbeing a technology agnostic company and operates from offices in Chennai, Mumbai, Singaporeand Sydney. https://www.whatarage.com/

Contact:
ADK Holdings Inc. Office of Corporate Communications e-mail: adkpr@adk.jp