Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

September 19, 2014
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix’s “new beacon” gets implemented by “GMO Pallet”,
a smartphone payment service
No need for a wallet or a signature; “touch payment”
which uses beacon makes paying easier and more convenient
Aplix IP Holdings Corporation (“AIP”) announced today that its beacon product, which has been attracting
attention as the new solution for a wide range of services such as O2O and location information and thelike, has been implemented by GMO Payment Gateway, Inc. (“GMO-PG”) in “GMO Pallet”, a smartphone
payment service. This service has been adopted by restaurants in the Shibuya district of Tokyo, Japan. By
connecting with such payment service, Aplix’s “MyBeacon® Pro MB004” placed in stores is able to detect
the visit of a customer and automatically check him/her in, and then payment by such customer can bedone by placing his/her smartphone over the new “MyBeacon Pro® MB004 At” located right next to thecashier.
Up until now, “GMO Pallet” requires the user to register credit card details into the application beforehand,
and when making payment in store, the customer needs to enter a 4-digit password. By implementing
Aplix’s beacons, customers using “GMO Pallet” on iPhone® only need to place their smartphone over the
beacon to complete the payment, which makes it much easier, more convenient and much faster. For thestores, time for settling bills can be shortened at busy times such as during lunch, and it enables them toimprove their operation efficiency.
Aplix’s new “MyBeacon Pro™ MB004 At” implemented by GMO-PG allows its users to set the shortest
range for reacting to the radio wave received under 15cm, so they can use it in proximity certification,
which is being used in “GMO Pallet”, a smartphone payment service provided by GMO-PG.
With Aplix’s high level of software development capability and innovativeness, we endeavor to meet ourcustomers’ needs in our technology business where we could demonstrate our advantage. By providing
excellent technology timely, and also by offering beacon hardware at low price, which can be easily andreliably used by anyone, as well as infrastructural service such as security, we devote ourselves morethan before to expanding our markets and business foundation.
* The names of the organization/company and the products mentioned above are the trade name and thebrand name of their respective owners and shall be subject to the protection under the trademark law
and/or any other applicable laws.

Aplix IP Holdings Press Release■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfillinglives through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location
beacons and notification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and isincreasingly used in many different business sectors, including food and drink services, apparel and fashion, distribution, real estate,leisure and entertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional
information solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only
when it detects a predetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as
water purifiers, humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous
well-received titles. One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in bookform. Offering books and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular
books including Don’t Spill the Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL：

050-3786-1702■Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of theirrespective companies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japaneseoriginal and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for
direct, indirect or any other form of damage arising from the translation.