June 11, 2015
Shinichi Ueno
President and Group CEO
ASATSU-DK INC.
Securities code: 9747

ADK introduces “Sticki,” a new global network
offering the best solutions in the field of video marketing

ADK (Registered name; ASATSU-DK INC., President & Group CEO; Shinichi Ueno, HeadOffice; Minato-ku, Tokyo) announces the establishment of “Sticki” a new global video
marketing network. Recently, “video marketing” is increasing in significance as a touchpointthat connects consumers with companies/brands. We have organized to offer comprehensivesolutions including insight extraction and creative production leveraging crowdsourcing*1 aswell as video content amplification.
Today, it has been a part of consumers’ daily life to send and share information on online
platforms such as YouTube and Facebook. To that end, high-quality videos are indispensable
to deliver information on corporate communication strategies. Meanwhile, when using
crowdsourcing, enhancing participating creators’ quality is critical to attract audiences.
Furthermore, to maximize an impact, we should incorporate video marketing into a brand’s
continuous marketing activities while verifying the effect, rather than using it for a one-shot
campaign.
ADK has launched “Sticki,” a global network of the world’s leading video production andmarketing companies to resolve these challenges through one-stop service and implement
effective video marketing activity. The name “Sticki” emerged from the idea of “glue.” Itsyndicates (sticks) world’s leading video/marketing solutions together to serve all types ofclient’s needs, such as video production, shareability forecast and distribution.

The first company to join “Sticki” is a top-class video marketing expert, Nakamino Co., Ltd.
(Representative Director and President: Noriaki Shiomi, Head Office; Minato-ku, Tokyo).
Nakamino has extensive experiences in video marketing and serves optimized PDCA cycle byproviding a series of solutions, including search behavior-based segmentation and insights
extraction, video production, online research using affinity identification based on search
queries and platform operation.
“Sticki” will manage a group of leading companies, both in Japan and globally. This network
will continue to evolve to ensure providing the best solutions for clients.

*1 What is crowdsourcing?
Crowdsourcing is the process that allows companies to generate ideas by tapping into theknowledge and experiences of the general public through an online open platform and thenacquire the submitted idea/work that satisfies their needs by offering a reward in someform to leverage it in their business setting. Recently, it has attracted attention as anopportunity of co-creation between companies and consumers in advertising and creativeindustries.
Sticki logo

Profile of Nakamino Co., Ltd.
Representative:

Representative director & president: Noriaki Shiomi

Head office:5-4-9 Akasaka, Minato-ku, Tokyo

Established:August 1, 2011

Business line:

Online video production and marketing company, providing aconsistent service covering from video content marketing tobespoke content production and operation. Its strength lies in theimplementation of the PDCA cycle through technology, creative
and analytics.

Major shareholders:

AOI Pro.Inc.,

Amaneku Co., Ltd.

Contact: Kaori Nakajima
Office of Corporate Communications
ASATSU-DK INC.
Email: adkpr@adk.jp
Tel: +81-3-6830-3855