Press Release
Cool Japan Fund Inc.
Tokyo, October 30, 2014
Investing in consortium of creating and distributing
Japan-style entertainment content throughout Asia
Cool Japan Fund today announced the decision to invest 1 billion yen in theproject of creating and distributing Japanese entertainment content throughout
Asia, operated by a consortium consisting of Yoshimoto Kogyo Co., Ltd.
(Yoshimoto), Dentsu Inc. (Dentsu), Dwango Co.,Ltd. (Dwango), Sony MusicEntertainment (Japan) Inc. (SMEJ), the Jikei Group of Colleges (Jikei Group),
and Aeon Mall Co. Ltd. (Aeon Mall).
Through this project, Cool Japan Fund aims to increase demand for qualified
Japanese entertainment content and cultivate a broader fan base for Japan. At
the same time, the project seeks to promote Japanese-made products in overseas
markets and to expand demand for the fine products and services created byJapanese companies.
In Asian countries where they experience rapid economic growth, the consumers’
lifestyle and consumption style are getting diversified, resulting more needs forentertainment content.
By integrating the knowledge and experience of each consortium member, a newcompany called MCIP Holdings Co., Ltd. will produce and distribute Japaneseentertainment content in response to local demand, starting from Taiwan,Thailand, Indonesia and Vietnam, and gradually expanding throughout Asia.
Cool Japan Fund has decided to invest 1 billion yen into this initiative.
The core of the entertainment content will not be only Japanese unique pop
culture trends such as idols and girl’s culture, but also food, traditional culture,and traditional crafts that represents “Cool Japan”. The content will be tailoredto each country, and delivered through multimedia based upon thecharacteristics of that content.
The new company will engage in businesses such as producing TV programs withlocal media, organizing events, live shows, auditions, and digital media
development, with leveraging interactive media such as SNS and video streamingsites. Through the businesses, this project aims to introduce Japanese products,
services and lifestyle among the people in Asia. The project also intends toincrease the fan base for Japanese content, and to contribute to an increase inforeign visitors to Japan.

At the same time, by collaborating with Japanese companies as sponsors for theTV programs and events as well as co-developing content-related products, theproject also aims to induce wider influence towards Japanese industry. Theproject also seeks to enrich entertainment industry in Asian countries throughactivities such as entertainment-related human resources development.
Through this project, Cool Japan Fund aims to increase presence of Japan in the
Asian markets using the influence of Japanese entertainment content, and to
expand demand for the fine products and services created by Japanese companies.

[About Yoshimoto Kogyo Co., Ltd.]
Established: April, 1912
Business description: Planning, production and sales of TV & radio, video,commercials and other video products
Location of Head Office: Chuo-ku, OsakaRepresentative Director & President: Hiroshi Ohsaki[About Dentsu Inc.]
Established: July, 1901
Business description: Offers integrated communication design solutions,management & operational consulting, etc.
Location of Head Office: Minato-ku, Tokyo
Representative Director: Tadashi Ishii
Website: http://www.dentsu.com/[About Dwango Co., Ltd.]
Established: August, 1997
Business description: Network entertainment content and systems
planning, development, operation, support, consulting
Location of Head Office: Chuo-ku, Tokyo
President: Takashi Araki
Website: http://info.dwango.co.jp/english/[About Sony Music Entertainment (Japan) Inc.]Established: April, 2003
Business description: Planning and production of music and videocontent, etc.
Location of Head Office: Chiyoda-ku, Tokyo
Representative Director: Naoki Kitagawa
Website: https://www.sme.co.jp/eng/

[About the Jikei Group of Colleges]
Established: January, 1990
Business description: Support of operations of schools in the Jikei Groupof Colleges
Location of Head Office: Chuo-ku, Osaka
Representative Director & President: Munekatsu Terada
Website: http://en.jikeigroup.net/[About Aeon Mall Co. Ltd.]
Established: November, 1911
Business description: Large-scale regional development and development andoperation of shopping malls; real estate, rental agents
Location of Head Office: Mihama-ku, Chiba-shi, Chiba
President and CEO: Soichi Okazaki
Website: http://www.aeonmall.com/en/[About the Cool Japan Fund Inc.]
Location of Head Office: Minato-ku, Tokyo
CEO: Nobuyuki Ota
Cool Japan Fund was founded in November 2013 as a public-private fund under
law with the aim of supporting and promoting the development of demand
overseas for excellent Japanese products and services. Cool Japan Fund aims tocommercialize the “Cool Japan” and increase overseas demand by providing riskcapital for businesses across a variety of areas, including Media & Content, Food& Services, and Fashion & Lifestyle. (Website: http://www.cj-fund.co.jp/en/)◆Contact for details regarding this document:
Cool Japan Fund Tel: +81(0)3-6406-7500