Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

October 31, 2014
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix’s beacon adopted by the Kyoto Municipal Transportation Bureau
in the Kyoto City Bus
The first ever practical implementation of beacon in the service
to support traffic infrastructures
Aplix IP Holdings Corporation (“AIP”) announced today that its beacon product, which has been attracting
attention as the new solution for a wide range of services such as O2O and location information and the like,has been adopted by the Kyoto Municipal Transportation Bureau in the Kyoto City Bus, which plays animportant role in Kyoto City’s transportation. By working with an application co-developed by the Kyoto
Municipal Transportation Bureau and the Advanced Scientific Technology & Management Research Institutueof KYOTO (“ASTEM”), the first ever practical implementation of beacons in the service to notify theapproaching of the bus has been launched.
The Kyoto Municipal Transportation Bureau has successfully conducted a trial experiment, in which Aplix’sbeacon was placed in a certain bus of a certain route, and as the bus was approaching, the bus approaching
information was shown in the special display located at the bus stop. Due to the success of the experiment,
Aplix’s beacon is now implemented in all 788 buses, and by working with the application “Pockloc”, a bus
location system for mobile phones co-developed by the Kyoto Municipal Transportation Bureau and ASTEM,
the approaching of buses would be reflected on the displays of the bus stops, and users could be notified ofsuch. This has made the first ever supporting service for traffic infrastructures by beacons possible.
Kyoto City is the 7th largest city in Japan in terms of total population, and it is also the home of numerous
shrines and temples, national treasures, important cultural properties, ancient historic sites and traditional oldhouses. Over 50 million tourists, both domestically and internationally, visit Kyoto each year, and the city bus
plays the pivotal role in supporting the transportation infrastructure. By using Aplix’s beacon in the buses
utilized by so many local residents and tourists, now everybody can experience more comfort andconvenience when taking a bus.
The Kyoto Municipal Transportation Bureau has implemented the wireless bus location system inapproximately 300 bus stops throughout the city since before, but the bus location system they have
implemented this time is completely different. By using Aplix beacons, the service to notify the approaching ofbuses can now be provided. This service starts off with a few bus stops, and the special display will be
installed in 60 bus stops by the end of this year. The coverage of this service is expected to gradually expand.
The Aplix beacon adopted by the Kyoto City Bus uses the iBeacon licensed technology. Aplix has continued
to develop/commercialize those crucial features for beacons in real-world applications, which include
improving the precision of location measurement and offloading communication overhead from the mobiledevices. As the Aplix beacon is equipped with the security feature such as authentication, it is continued to be
implemented in practical use cases by various industries, public services and local governments. By offeringAplix IP Holdings Press Releasenot only the beacon hardware, but also advanced software technologies for services using beacons, wedevote ourselves to expand our business in the market for the social infrastructure, as well as increase
revenues.
■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling lives
through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location beacons andnotification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and is increasingly usedin many different business sectors, including food and drink services, apparel and fashion, distribution, real estate, leisure andentertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional information
solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only when it detects apredetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as water purifiers,humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous well-received titles.
One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in book form. Offering books
and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular books including Don’t Spillthe Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL： 050-3786-1702■Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of their respective
companies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japanese original
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