Joint Press Release

SELLE ROYAL AND WISE EQUITY CHART GROWTH PATH TOGETHER
The Wise Equity V Fund acquires 33% of the global leader in the production and distributionof accessories for cyclists
Pozzoleone, 14 May 2021 – DEC 28, 1928 HOLDING S.p.A., Selle Royal S.p.A.’s sole shareholder,and Wise Equity, the Management Company for the Wisequity V Fund, announce the signing of anagreement for the purchase of 33% of Selle Royal’s share capital by Wise Equity.
Selle Royal, thanks to its know-how developed in over 60 years of activity, is the global leader in theproduction and marketing of branded saddles and accessories for cyclists (Selle Royal, fi’zi:k, CrankBrothers, BROOKS e PedALED), with production and distribution sites in Italy, England, the UnitedStates, Brazil, China and Taiwan.
The company expects to close its fiscal year ended 30 June 2021 with consolidated revenues ofover Euro 190 million - a growth rate of 50% versus the prior year.
The Selle Royal Group’s recognized leadership position in the cycling sector led Wise Equity toinvest in the project, thanks to the company’s significant growth prospects, both organically andthrough acquisitions.
Barbara Bigolin, Selle Royal’s Chairwoman, CEO, and reference shareholder declared: “In Wise,
we met and came to know the ideal partner to share our entrepreneurial project, respecting ourtraditions, and our enthusiasm to propel us forward together to tackle new challenges.”
The investment transaction was led by Paolo Gambarini, Partner at Wise Equity, and by theinvestment managers Bruno Barago and Paolo Zucchi.
Paolo Gambarini asserted: “Selle Royal is an absolute leader in the cycling sector and at the sametime is experiencing a phase of significant growth and development. The investment in Selle Royalis consistent with the Fund’s investment philosophy of partnering with leading companies in nichemarkets that demonstrate strong growth potential. We believe in the company’s growth project andare confident that its commitment to research and technological innovation will translate into anincreasingly rapid expansion of its product offerings, with quality products presenting a considerable
competitive advantage.”

Advisors:
DEC Holding S.p.A. was assisted by:-UBS, transaction advisory services, Franco Cappiello, Dino Di Giovanni, Tommaso
Pazienza;-Fieldfisher, legal and fiscal assistance, Ruggiero Cafari Panico, Alessandro Mulinacci,
Giuseppe Limido, Niccolò Gruppi, Marta Cubisino;

-PWC, vendor accounting and commercial due diligence, Federico Mussi, Fabrizio Franco DeBelvis, Matteo Gubitta, Claudia Frattini and Enrico Simionato.

Wise Equity was assisted by:-Simmons&Simmons, legal due diligence and contract, Andrea Accornero, Augusto Santoro,
Bernadetta Troisi, Paolo Guarneri, Ida Montanaro;-

Studio Spada Partners, accounting and fiscal due diligence, Guido Sazbon, Antonio Zecca,Francesco Podagrosi, Andrea Moretta, Gaetano Piazzolla, Gabriele Conca.

***Selle RoyalThe Selle Royal Group is present in over 90 countries around the globe, through its own direct distribution network (Italy,France, Austria, Switzerland, the United States, Canada and Brazil) and through commercial partnerships. Thanks to its
brand portfolio, unique in the sector, and its wide range of products, the Selle Royal Group is a point of reference for thediverse communities of cyclists for its saddles, hard goods (pedals, wheels, pumps and equipment) and soft goods (shoesand clothing).
Wise Equity
Wise Equity SGR (wisesgr.com) specializes in the management of closed‐end Private Equity funds through investmentsin small- and medium‐sized companies, with a focus on Italy. The funds managed by Wise Equity are typically involvedin Leverage Buy‐Out and Development Capital transactions, dedicated to companies that are leaders in their nichemarkets. The two major objectives are to increase a company’s critical mass though “build-up” transactions and toimprove the acquired company’s competitive position and marginality, favoring international development. Wise Equity
currently has three funds under management: i) Wisequity III, with committed capital of over Euro 180 million and one
investment remaining in its portfolio (NTC), having already completed disinvestments in Eidos Media, Kiian, Primat,Biolchim, Alpitour, Colcom Group and Controls; ii) Wisequity IV, with Euro 215 million in committed capital, has deployedroughly 92% of this capital across 8 investments: Corob, Imprima, Tapì, Tatuus Racing, Aleph, Trime, Innovery andWaycap; iii) Wisequity completed fundraising for the Wisequity V Fund in July 2019 with a capital commitment of Euro
260 million and has already undertaken three investments: Fimotec, Vittoria and Cantiere del Pardo.

FOR FURTHER INFORMATION
Selle Royal - Media Contact
Via Vittorio Emanuele, 11936050 Pozzoleone (VI)
Monica Savio – monica.savio@selleroyalgroup.com
Wise Equity - Media Contact
Close to Media
Via Caradosso, 8 – Milano
Luca Manzato - luca.manzato@closetomedia.it - Cell +39 335.8484706
Adriana Liguori - adriana.liguori@closetomedia.it - Cell +39 345.1778974