Johnson & Johnson

2015 Contributions Report

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©JJCC 2016

Always Keeping the Beliefin Our Hearts
Our Credo was crafted in 1943 by Robert Wood Johnson, Jr., third Chairman of Johnson & Johnson.
Since then, this one page document in English has become the cornerstone of everything Johnson & Johnson does around theworld.
We are engaged in a variety of social contribution activities as a company to fulfill our “responsibility for the communities
where we live and work” as stated as the third responsibility in Our Credo. Since even before the concept of corporate social
responsibility became popular, Johnson & Johnson has practiced such activities for over 70 years as its unchanging code of
conduct and will continue to live and breathe with the communities.

The Third Responsibility in Our Credo Expresses
Our Passion and Commitment for Social Contributions.
Responsibility as a World’s Largest
Total Health Care Company

What We Can Do Now to Fulfill
Our Responsibility to the Communities

Johnson & Johnson’s products and services are used by

Johnson & Johnson Family of Companies in Japan has

over a billion people in the world everyday. As a total healthformed Johnson & Johnson Contribution Committee

care company, we believe we are largely responsible for(JJCC) to fulfill our responsibility for the communities as

the health and well being of the people around the globe.

stated as the third responsibility in Our Credo. JJCC is run

To this end, we are committed to practice our businessby employee volunteers of the J&J group companies toand fulfill our responsibility to the communities throughaddress a variety of supporting programs around physical,

social contributions as stated in Our Credo.

mental and social health through working with community
partners.

Our Credo
We believe our first responsibility is to the doctors, nurses and patients,
to mothers and fathers and all others who use our products andservices. In meeting their needs everything we do must be of high quality.

Johnson & Johnson K.K.

We must constantly strive to reduce our costs in order to maintain

ConsumerCompany

reasonable prices. Customers' orders must be serviced promptly andaccurately. Our suppliers and distributors must have an opportunity

MedicalCompany

to make a fair profit.

Vision Care
Company

JanssenPharmaceutical K.K.

President Council

We are responsible to our employees, the men and women who workwith us throughout the world. Everyone must be considered as

Johnson & Johnson Contribution Committee (JJCC)

an individual. We must respect their dignity and recognize their merit.
They must have a sense of security in their jobs. Compensation must be
fair and adequate, and working conditions clean, orderly and safe.
We must be mindful of ways to help our employees fulfill their family
responsibilities. Employees must feel free to make suggestions andcomplaints. There must be equal opportunity for employment,

JJCC Leadership Team

● Make decisions on direction and strategies for social contribution activities● Lead execution and operation of events and programs

Support for Non-Profit Organizations (NPOs, etc.)● Discuss who and what to support, budget management, issue finding

Encourage employee participation in volunteering● Plan and run events and volunteer programs

development and advancement for those qualified. We must provide
competent management, and their actions must be just and ethical.

JJCC Supporters● Support execution and operation of events and programs ● Promote activities in branches, local offices and franchises
We are responsible to the communities in which we live and work andto the world community as well. We must be good citizens—support
good works and charities and bear our fair share of taxes. We mustencourage civic improvements and better health and education.
We must maintain in good order the property we are privileged to use,
protecting the environment and natural resources.
Our final responsibility is to our stockholders. Business must makea sound profit. We must experiment with new ideas. Research must be
carried on, innovative programs developed and mistakes paid for.
New equipment must be purchased, new facilities provided and new
products launched. Reserves must be created to provide for adverse

1times. When we operate according to these principles, the stockholders

2015 Contributions Report

should realize a fair return.

Contents

03 Johnson & Johnson’s Support for Disaster-Hit Areas
Progress so far and toward the future.
09 Where We Support
10 Projects We Support
13 Group interview about assistance in collaboration with
Other Organizations

15
17
21
23
25

Employee VolunteeringSocial Contribution Activities ofEach Company
Healthy Society Award
Social Contributions Worldwide
Greetings from the Group Presidents2Support to create a future through relief
efforts in the affected areas.

Johnson & Johnson’s Support
for Disaster-Hit Areas

Progress so far andtoward the future.
March 11, 2011-East Japan was extensively damagedby the unprecedented great earthquake and the giant tsunami.
Five years passed quickly from that incidence.
Johnson & Johnson has been actively engaged
in support required in the disaster-hit areas.
Building on the track we took so far together with local people,
we have now started new activities to create the future,
considering situations in the affected areaschanging over time.

3

Support for a training program to learn
and spread disaster nursing
Our support activities in the affected areas started with a souprun and removal of the debris immediately after the Great East
Japan Earthquake —.
To fulfill the responsibilities stated in “Our Credo,” Johnson &Johnson (hereinafter J&J) has actively promoted the relief efforts
from both aspects of financial support and volunteer activities by
its employees and engaged in various activities for the victims in
the affected areas.
Through these activities, we learned that there are efforts
required for the affected areas to step forward toward their futurein addition to the post-disaster recovery and reconstruction
activities such as the supply of relief goods and provision ofdisaster support and services.
We have learned the importance of support to help create thefuture of the affected areas once again through the efforts basedon healthcare.
Our support for “TOMODACHI J&J Disaster Nursing Training
Program” was started in such circumstances. In the series of
discussions about “what is necessary and what we can do
to support the future relief efforts” in collaboration with the“TOMODACHI Initiative,” a public-private partnership led by the
U.S.-Japan Council (Japan) and the United States Embassy inJapan, with support of Prof. Junichi Sugawara who is involvedin the community healthcare at Tohoku University, J&J had anidea of educational support that helps develop the abilities ofnursing students including disaster nursing and strengthen theirleadership. As such, our support for the 3-year “TOMODACHIJ&J Disaster Nursing Training Program” has started in 2015.

The training program consists of 3 components: AdvanceSeminar, U.S. Study Tour, and Post-Trip Report Meeting.
For 2015, the first year of this program, 8 nursing students from
Miyagi Prefecture were selected and a teacher from SendaiMedical Center School of Nursing and Midwifery was selected
as their mentor.
The purposes of this program are to have the students
reconsider the role of a nurse as well as deepen mutual
understanding about “mental care” necessary for supporting thepeople in the affected areas, through studying disaster nursing in
U.S. and sharing their disaster experience.
The program’s aim is to contribute to the promotion and further
development of disaster nursing and post-disaster recovery
support in the field of nursing by having the students share withpeople what they learned and experienced in U.S. after they
return to Japan.

TOMODACHI Initiative

http://tomodachi.org/ja/

TOMODACHI Initiative is a public-private partnership born
through the support for Japan’s recovery from the Great East
Japan Earthquake led by the U.S.-Japan Council (Japan) andthe United States Embassy in Tokyo, in order to foster Americanand Japanese leaders of future generation through programs ofeducation, cultural exchange and leadership.
TOMODACHI Initiative’s aim is to contribute to creating a morecooperative, prosperous and safe world by being deeply involvedin strengthening U.S.-Japan relationship and promoting mutual
understanding of each other’s country and culture. Also, it aims
to nurture “TOMODACHI Generation,” the young leaders of U.S.
and Japan with world-class skills and international perspective
necessary to succeed in such a world.

4

Disseminated “disaster nursing” fromthe affected areas, Supported activities
to disseminate it throughout Japan.
Advance
SeminarU.S.
Study Tour

Post-Trip
Report Meeting

What nursing students learned and found in thesites related to disaster nursing during their visits
The U.S. Study Tour lasted for two weeks from August
10 to 24, 2015. The following summarizes this inspiring
program and reports comments from students who
participated in it, as they studied disaster response
established after the 9/11 series of terrorist attacks andHurricane Sandy and listened to experiences of nurses,
experts and families of disaster victims in New York andWashington D.C.

August 11: The Goldman Sachs Group, Inc. In the venue
close to the Ground Zero, they heard what victims of the seriesof terrorist attacks thought and how they behaved. They
understood that it was important to consider how to leveragelearnings from a disaster to prepare for another.
August 12: NYU Langone Medical Center. A nurse whoserved after Hurricane Sandy shared her experiences on(1) how she exercised leadership to set the order of priority forsecuring patients’ safety and (2) how she facilitated cooperationand collaboration with other people with different roles andplayed a role of coordinating support needed for patients byunderstanding the situations at the site. It assured importanceand a broad scope of the role of a nurse at the time of
emergency.
August 13: Columbia University Faculty Hall. Theyexperienced role playing for a therapy using poems anddiscussed psychological care for children and women based on
research results, from which they learned importance of mental
care and the need to provide a place where people can feel safe
in disaster response.
August 14: Robert Wood Johnson University Hospital. They
found that in the U.S., highly qualified nurses such as nurse
practitioners were empowered to offer necessary instructions
during and after hospitalization based on assessment results,
equally to physicians. It convinced them that by fostering nurses’
ownership, demonstrating improved therapy outcomes, andmaking them “nursing specialists,” the range of their activities
can be expanded.
August 17: Children’s National Health System. They studied
the concept: “If we assume and prepare for a disaster more
severe than one that could actually occur, the disaster will nolonger be a disaster.” Now they know that we can minimize
damages, if we develop a better disaster management plan byleveraging even small learnings from experiences in preparation

5

for another.
August 18: Johns Hopkins School of Nursing. They studied
the concept of “reverse triage*” for disaster response, and they
acknowledged the importance of nursing ethics for practicing
it and the need to consider life and rights of patients to bedischarged.
August 19: American Red Cross. They found importance ofthorough assessment of victims’ situations in a shelter during adisaster, in addition to recognition of their individual differences,in order to support them to return to their usual life as soon as
possible.
August 20: Uniformed Services University Health Sciences
Center Daniel Inouye School of Nursing. They underwent apractical training to select goods and materials we would needfor evacuation “as an individual” and “as a nurse” and discuss
their choices. They listened to the story of the late Hawaii
Senator Mr. Daniel Inouye, who was committed to improve
the position and rights of nurses, after losing his right arm andreceiving encouragement and support from nurses. They were
determined to learn more and make efforts to become nurses
who can act for patients.
August 21: Children’s National Hearth System. On the last
day of staying in the U.S., they learned that we can respond
more swiftly and comprehensively to a natural disaster, if we
prepare a plan suitable for local characteristics, in addition
to measures required by the federal government and otherauthorities.
*To refer and transfer patients who can be discharged to other institutions capable ofcaring mild and/or chronic patients.

Participants in the U.S. Study Tour
Nursing students (eight)
Ms. Ayana Iwabuchi, Ms. Nao Onodera, Ms. Mikiko Sato,Ms. Marina Sugawara, Ms. Soyoka Fujisawa, Ms. Ikumi
Hoshi, Ms. Mari Miura, and Ms. Natsumi Miyagawa
Coordinator
Professor Junichi Sugawara (Department of Community
Medical Supports, Medical Megabank Organization,
Tohoku University)

Advance
SeminarU.S.
Study Tour

Post-Trip
Report Meeting

As the closure of the program, Post-Trip Report
Meetings were sequentially held in Sendai, Tokyo, andKochi. They reviewed learnings and experiences during
the U.S. Study Tour, and discussed how to leveragethem in the future in the lecture, panel discussion, andworkshop.

In the report meeting in Sendai in September 2015, eight nursing
students exchanged learnings, experiences, and thoughts they
had during the Study Tour.
In the Tokyo report meeting held in J&J Headquarters, nursing
students and mentor/lecturer Megumi Komatsu offeredpresentations under the theme “Learning Disaster Nursing in
the U.S.,” while Prof. Shinichi Egawa, Division of International
Cooperation for Disaster Medicine, International ResearchInstitute for Disaster Science, Tohoku University, offered thespecial lecture titled “Current Situations and Prospects ofDisaster Medical Care with Insurance.”
In this lecture, he pointed out that in the Sendai Frameworkfor Disaster Risk Reduction revised in March 2015, the word
“health” appeared 34 times and it clearly stated that “a disastercan seriously damage our health,” while it also indicated that it
addresses mental health in disaster medicine.
In addition, he emphasized that establishment of such aframework would present a major backbone of a reason why weshould be committed to disaster management in the world andin Japan.

Mentor
Ms. Megumi Komatsu (Lecturer, Sendai-Medical Center
Affiliated Nursing and Midwifery School)
U.S. Tour Coordinator
Mr. John Walsh, Ms. Krista D. Cato,Ms. Sarah Birch (Children’s National Health System)

In the report meeting in Kochi in November, they studied
preparation for disaster through a workshop with other students
majoring in disaster nursing at University of Kochi, in which they
discussed their potential role to fulfill during a disaster.
This report meeting served as an opportunity to start informationexchange among Miyagi and Kochi students.

Invaluable experiences promote future growth
In the U.S. Study Tour, besides learnings and experiences about
disaster nursing in the U.S., they had additional gains.
During the two weeks of the tour, nursing students shared theirthoughts and beliefs based on the common grounds of being
students willing to be a nurse and experiencing a disaster, andthey built relationships to discuss, understand and stimulate
each other.
Additionally, having watched behaviors of nursing students
closely, mentor Ms. Komatsu mentioned that this program wasmeaningful for students.
“It was so meaningful that they felt strong frustration, regret andembarrassment, as they were unable to say or ask what theywanted due to lack of language skill or knowledge.
It will certainly lead to their stronger will to learn more about
disaster nursing.”
These experiences will be invaluable for nursing students andserve as a drive to step toward the future.

In the second year, the training program focused on
development of human resources
In 2016, or the second year of this training program,
we build on experiences in the first year to develop a
program linked to support of local communities.
Out learnings about recovery and medical care fordisasters in the U.S. community should be disseminatedin Tohoku as well as other areas in order to accelerate
preparation for any disaster. Furthermore, we should
think about our role in the local community where wecurrently live in and start specific actions, to promote
growth of people who will exercise leadership andsucceed in the field of nursing.
For more details about “TOMODACHI J&J DisasterNursing Training Program,” please visit the JJCC’s
official website*.
* http://www.jjcc.gr.jp/

6Because we experienced the earthquake, weshould leverage our thoughts for the future.

—What are the thoughts of two students who participatedin the disaster training?—
Ms. Mari Miura
Sendai-Medical Center
Affiliated Nursing and Midwifery
SchoolHometown: Sendai-shi, Miyagi

it, as she thought, “The opportunity to learn advanced disasternursing in the U.S. is so rare. I definitely want to take thischance.” Vice Principal Ms. Kyoko Kato examined how muchsenior students willing to apply for it were determined to fulfill
responsibilities of participants in the training in the U.S. as well
as reporting activities, while they were busy with practicum, job
search and study for the national exam. But Ms. Miura’s will was
unwavering, and she went to the U.S. after screening.

Ms. Natsumi Miyagawa
The Japanese Red Cross Ishinomaki School of Nursing
Hometown: Sendai-shi, Miyagi

I wish to share my learnings andexperiences with many others
I wanted to support my older brother —That is why I decided to be a nurse“The first thing my parents did was to desperately look for a
power supply needed for my brother’s artificial respirator. I did
whatever I could, carrying water, cleaning toilets, distributing
food, and staying close to elderly evacuees, in the junior highschool I graduated from which was an evacuation site then.”
A current sophomore of the Japanese Red Cross Ishinomaki
School of Nursing, Ms. Natsumi Miyagawa, told as above about
her experience immediately after the quake. She watched herbrother who needed artificial respirator since her childhood, andshe decided to be a nurse to support her brother.
Having experienced the earthquake immediately after graduationfrom a junior high school, Ms. Miyagawa joined the Japanese
Red Cross Ishinomaki School of Nursing to become a nurse after
graduation from a high school. One day when she led a busy
life with practicum and study as a sophomore, her homeroom
teacher proposed a training for disaster nursing. “I applied forit without hesitation, as I yearned for Red Cross nurses andDoctors without Borders who responded to disasters.”

I am willing to take initiative to do something,even when I do not know what to do
Then after screening processes, she attended the U.S. Study
Tour. Ms. Miyagawa found that it was so important to try

7something, even when she did not know what to do, as she
actually listened to many stories when she visited sites andpeople related to disaster nursing in the U.S. and attended
reporting activities back in Japan.
She said that she strongly regretted that she did not knowmuch about the series of terrorist attacks and Hurricane Sandy
in the U.S. before attending this tour. “I became acutely awarethat we were unable to learn things passively. When we do notunderstand something or when we want to know something, weshould check and study it in advance. From now on, I will try to
be always proactive.”
During a visit to J&J U.S. Headquarters, she listened to an
employee qualified as a nurse, to understand her broad career
options. When she met students from National Student Nurses'
Association, she was struck by students who operated branches
and increased knowledge on leadership and nursing with theirown initiatives.
After returning from the tour, Ms. Miyagawa shared herexperiences and learnings in her school. Vice Principal Kaoru
Morioka said, “Ms. Miyagawa enthusiastically worked on
everything from before, but she appears to be more determined
and committed to classes and practicum now.”
After the program, she said, “I had a valuable experience in thisprogram, as one of the nursing students chosen from Miyagi. I
would like to effectively use this experience to make contributions
to Tohoku Area and the rest of the society. I am determined to
study hard about nursing and care injured or sick patients in an
evacuation site if we have another disaster.”

I was impressed by a midwife who protected
a mother and a newborn after the earthquake
Ms. Mari Miura reflects the situation immediately after the quake,when she was a high school student, “I still vividly remember
how all lifelines were down, and my family and I slept huddled
together in the freezing cold and pitch black darkness.” WhenTV restarted broadcasting, what came into her view were thefrightening images of the huge tsunami, the damaged coastal
towns, and people living in fear and anxiety at the evacuation
centers.
It was during this time that she came across a news segment
about a newborn baby and a midwife who had helped a woman
give birth on the day of the disaster. “I was impressed by the
midwife who saved life of the mother and her baby, preventing
any medical devices from falling down on them during delivery.”
Although she had been interested in becoming a nurse as
influenced by her mother who was a nurse, it was this moment
when she wanted to be a midwife straightforwardly.
After graduating from a high school, she joined Sendai-Medical
Center Affiliated Nursing and Midwifery School, as she wasattracted to its policy: “Deepen knowledge based on scientificevidence and stay close to patients.” Although at the beginning,
she was only overwhelmed by seeing struggling mothers andfeeling a tense atmosphere in a delivery room, she says that she
is now used to it and willing to help new mothers for delivery.
Then, she noticed an announcement of the disaster nursing
training program on the school bulletin board and applied for

The most impressive for her in the Study Tour was speech ofa bereaved family member who lost his child in the series ofterrorist attacks. “Even if acquaintances visited him to offer
condolence, he preferred to be secluded and left alone, so
he was stuck at home and struggled to sort out his feelings.
However, when he interacted with those who went throughthe same experience, he started to speak up and gradually felt
healed.”When she heard it, she realized that it was important to share our
feelings with others at optimal timing. She says she also learned
importance of preparing for disasters in advance during thetraining program. “I strongly became aware that it is importantfor not only healthcare professionals but also general public tobe aware of actions to take when hit by a disaster.” This thought
was reflected in the title of her presentation in the report meeting:“Importance of Advance Preparation.”
Ms. Miura recalls that if she did not apply for this program, shewould not have a sense of emergency to study harder anddevelop herself. “If I did not see bereaved families of the terrorist
attacks, it would have been only ‘an event which happened in aremote place’ for me. But when I actually listened to and knew
the actual situation from a person affected by the incidence, myperspective expanded and now I think about what I can do, as
there are certain things in common as the foundation of disastermanagement. What I learned and experienced in this training,
including advance preparation for disaster management, must
be disseminated to a greater number of people. Even if I do notfind the answer right away, I will search and execute measures to
do so.”

8

Projects We Support

Where We Support

If you are unable to do it alone,
we can cooperate to achieve it.

Grow children who will lead the next generation
and aim to create a hopeful future.
Non-Profit Organization, Kamakura Terakoya

Their activities support growth of children in after-school hours, fostering their health and rich mind
[Project to Dispatch Volunteer College Students to After-School Day-Care Centers]

Under the third responsibility described in “Our Credo,” we pursue a better society, and as a good corporate
citizen, we are engaged in activities to help achieve a society in which everyone can lead a healthy life.
In particular, we support non-profit organizations (NPOs, etc.) which work for our priority fields of support
based on a long-term perspective, in order to improve a wide range of social problems.

Non-Profit Organizations (NPOs, etc.) Priority Areas
To fulfill the third responsibility in Our Credo, as a good corporate citizen, Johnson & Johnson
is engaged in activities to make the world a better place and for everyone to live healthy lives.
In particular, we identify priority areas for corporate donations to improve various health issues
in the world by supporting non-profit organizations (NPOs, etc.) from a long-term view.

Supportfor ChildrenChildren build and develop futuresociety. We help create anenvironment where children cangrow up healthy and spirituallyrich to fly high with hope into the
future.

Supportfor Women
Women play an important role inmaking a better world. Building asociety where women can shineis critical for healthy family andcommunity.

Support for theGreat East Japan Earthquake
Relief Efforts
Even after the post-earthquake recovery
process has been completed,reconstruction process is still ongoing.
With a long-term view, we will proactively
support the region in various ways as longas there is a need.

They create exchange sites for “learning” and “playing” to bridge home, school, andcommunity, by leveraging the traditional culture, natural environment, and people in thecommunity, and they are committed to establish an environment to grow children andyoung people who will lead the future of Japan. As they recognized the need of activities
to build regular relationships with children and guardians, they started the project from2010 to dispatch volunteer college students to after-school day-care centers to participate
in Kamakura Terakoya’s activities.
As of January 2016, they dispatch them about once a week to six sites out of 16
after-school day-care centers in Kamakura. As improvements in after-school day-care aredemanded, this activity is reported throughout Japan, aiming to create an environment tosupport mental balance and physical health of children who visit an after-school day-care
center.

Camp at a temple, origin of Terakoya, participatedby students and children

Non-Profit Organization, Chikyu-no Gakko (The Nippon Foundation)

Promotes healthy growth of children suffering from decreased physical strength or stress[Community Support for Growth and Development of Children]
Affected by the nuclear accident of the Great East Japan Earthquake, children, guardians,
and educational professionals still feel anxiety and stress today. The problems include lackof exercise among children due to limited outdoor activities and abuse of children fromtheir guardians. Therefore, they carried out trainings regarding children’s development andcare, as well as exercise programs to promote children’s healthy growth in Fukushima andDate cities, for the purpose of promoting children’s healthy growth. By focusing on theareas with high abuse rates, they promoted establishment of know-how.
In FY2015, “Karada-no Gakko” was organized again to promote healthy development ofchildren suffering from decreased physical strength or stress. Furthermore, local guardians
were trained and encouraged to participate as visiting staff for the purposes of contributing
to (1) nurturing children’s development, (2) appeasing stress of guardians and educational
professionals, and (3) reducing abuse from guardians.

,
Exercise program to promote children s healthy
development

Certified Non-Profit Organization, Teach For Japan

Promotes development of teacher support tools for the purpose ofoffering education opportunities for children in poverty[Project to Develop Teacher Support Tool “Rubric” ]In Japan, one in six children is in poverty*, and this poverty causes educational inequality,
which leads to social and economical inequalities, and the “chain of poverty.” Ideally,
public education should help filling this gap, but in reality, this problem has not beenaddressed because teachers are not sufficiently trained and the support system is absent.
So by effectively defining and systematizing teachers’ competencies to interact withchildren in a challenging environment such as poverty, this organization leads
development of “teacher support tool Rubric,” which will be the objective and consistentassessment criteria and the framework for improving teachers’ competence. By improving
qualities of teachers, instructions, classrooms, and education with this tool, it will be
designed to improve children’s scholastic abilities and motivation to study. They expect
three years as the period required for development, and “Rubric” will be made available foruse upon request from educational sites throughout Japan after development.

Training for teacher support tool “Rubric”*According to “Summary Report on the Comprehensive Survey of Living Conditions of the People on Healthand Welfare 2013” from Ministry of Health, Labour and Welfare

910Build a society where we can extend our hand to a person
in need and everyone can lead a healthy life.

We want to listen to the voices of each and every person
and make everyone happy.

Certified Non-Profit Organization, Family HouseISHINOMAKI2.0

Provides an environment where children with an intractable disease and their family can stay safely without worries

Share local attractions with high school students who will lead the future, for the purpose of vigorous revitalization of the area

[Program to Formulate the Guideline for House Cleaning of Patients and Their Family Accommodations (Family House)][Ishinomaki School Seminar for High School Students]

They provide reasonable accommodations called “Family House” which allow children
who visit a remote area for treatment of an intractable disease such as cancer and heartdisease (specified children chronic diseases) to stay with their family and concentrate on
treatment without worries. The accommodations are annually cleaned by professional
cleaners so pediatric patients can safely stay without worries, as their immune strength
sharply declines and an ultimate care is needed to prevent infections, etc. This
organization will develop the guideline within three years, regarding how to clean air
conditioners and wet areas, sterilize facilities, and prepare stock for disasters, bysummarizing their activities and adding improvements.
After completion, the guideline will be shared with about 125 accommodations throughout
Japan. Through this activity, they aim to provide an environment where pediatric patientswith specified chronic diseases and their families can safely stay without worries.

“Let’s make the most amazing city in the world”—. In order to upgrade Ishinomaki to a“new city” instead of restoring it to its original state, project members with diverse
competencies have convened to run various projects under the themes including but notlimited to industries, information sharing and community. Started in January 2014,“Ishinomaki School Seminar for High School Students” invites company executives andinnovators who are successful in the creative fields and provides a place for high school
students to be inspired by them.
It is positioned as a place where high school students can disseminate their own ideas
and thoughts and enhance ability to convey their opinions instead of simply “beingtaught.” They are thinking about spreading this style of teaching as a new model of
education to the entire society, in the near future.

House cleaning by professionals

High school students running the project themselves

Non-Profit Organization, Resilience

Non-Profit Organization, TEDIC

Supports victims of DV or other kind of abuse with appropriate mental care so they can be economically and socially independent

Prevents social isolation of children and young people who live in dire poverty[Project to Prepare a Better Environment throughout Japan to Support Recovery of Women with Trauma from DV, etc.][Project to Build a Safety Net for Children and Young People in the Reconstruction Public Housing Areas]

They disseminate useful information mainly through “Mind Care Course” which provides
measures to handle mental damages and traumas for women who experienced DV(domestic violence), abuse and/or moral/power harassment.
Along with these, they promote development of facilitators who have knowledge to offer
this course.
In 2015, they completed a training in Okinawa for those who were mentally hurt, in which
they received appropriate mental care and acquired skills to support their mental recovery.
By providing an environment where facilitators can leverage their learnings from thetraining and share useful information in different areas, this program is designed to help
victims of DV and other abuse to recover their original strength and become independent
economically and socially.

As “mutual assistance” in the community has declined in the modern society including theaffected areas, some children are looking for adults and/or places that are accepting totheir anxieties and stress from school/home. Reflecting on this situation, many actions
have been taken under the vision “No one is alone in Ishinomaki.”
One of them is “Project to Build a Safety Net for Children and Young People in the
Reconstruction Public Housing Areas.” Its purpose is to prevent social isolation of children(from elementary school to high school students) as well as young people (mainly,
university students) who live in dire poverty, by creating a place to belong.
There are currently eight locations in the city and about 150 beneficiaries who come tothese locations to study, play and/or mingle with other people. They intend to continue
this reconstruction of the safety nets.

Facilitator Training

Establishment of a safety net for local children

Five years of supporting recovery from the Great East Japan Earthquake

2011

2012

2013

Provision of disaster relief supplies and services

2014

2015

Support for development of children and students who will lead the next generation

support initiatives to help

Community mental healthcare support
Immediately after the quake, we started toprovide monetary and product donations, aswell as medical support.
Some individual volunteers visited the site toremove debris and prepare meals or sent toevacuation centers undergarments andproducts to protect them from cold.
Our employees throughout Japan did what
they could to help, for example through“purchasing volunteers,” which was theinitiative to buy products made in a factory or
area hit by the disaster.

11

We started activities to heal the mind ofdisaster victims, for example by volunteering
to make a footbath in temporarily-installed
residence and supporting community
rebuilding.
We needed tocontinue heavylabors including
debris removal in
the coastal areas.

Increasingly, support for health and mind ofchildren and child-rearing mothers was
required in the affected areas.
A program to support creation of new jobs
(employment) was
also initiated in
the affectedareas.

Through the initiative of “purchasing
volunteers,” which still lasts today fromimmediately after the quake, products madein community workshops are sold.
We support children’s growth/development
programs and provision of places for children
to freely play and study, as their outdoor
activities are limited.
This project helps restore schools and create
new places to study in the affected areas,
which contributes to community reactivation.

J&J will continue to

We strengthened our aid for “activities to help
create Tohoku’s future,” such as supporting
local events and fostering young people whowill lead the next generation.

recovery from the Great
East Japan Earthquake.

12

generates extraordinary ideas and findings.
We found great satisfaction and a sense of fulfilment by
supporting management of Kamakura Terakoya working forthe better society, contributing to the activities of student staff
who will lead the next generation, and sharing empathy andsentiments with earnest student staff through these activities.
When I tell about this experience, everyone is interested inlistening to me. Those who never participated in a pro bono
activity tend to set a high bar (mental block) themselves, as theyoften assume that it would require great skills. I feel that fivemembers who participated in this workshop developed a senseof unity by overcoming this block. I appreciate encounter withwonderful peers and would like many other employees to have asimilar experience. I will actively invite my coworkers to join in the
future.

Group interview about assistance in collaboration with other organizations

Support activities actively promoted
by Johnson & Johnson— Connecting the achievement of pro bono activities* to the future —At Johnson & Johnson (referred to as J&J below), we provide support
combining financial aid and employees’ participation.
While we provided support as suitable for groups, one of our pro bono programs focused on strengthening
activities of NPO Kamakura Terakoya, engaging employees of our Group twice in July and August 2015.
Kamakura Terakoya and J&J discussed their own thoughts/wishes, commitment to ideal support, andactivities for the future, based on their perspectives.

What we found throughthe pro bono program
Ogiso: At Kamakura Terakoya, we have regularly supported
healthy growth of elementary and junior high school students
in Kamakura city and accumulated knowledge and knowhow so far. But at the same time, we were acutely aware of
our lack of skills to disseminate our activities. It was that time
when JJCC proposed “One Day Pro Bono Workshop,” and we
decided to hold it to help solve our daily issues. On that day, theworkshop was participated by five students from PR and Liaison
Departments of our NPO.
Ka. Suzuki: In One Day Pro Bono Workshop in 2015, J&J
employees supported them as pro bono workers (pro bono
activists) to strengthen the organization’s sales and PR functions.
As the pro bono team, we heard from Kamakura Terakoya andfound the following issues upon expanding a scope of theiractivities:•Acquisition of new supporters and collaborators•Acquisition of financial donations and grants
As a result of reviewing the current situation and seeking forsolutions based on the above, we identified mainly two points toimprove:

1. The pamphlet alone was difficult to communicate theiractivities and concepts
2. It was difficult to see how donation or grant helped theiractivities
As a result of sharing and discussing different opinions,participants reached proposal of the following four improvements:(1) Develop a video to convey voices from the field as the sales
tool(2) Improve quality of presentations(3) Inform benefits of sponsor companies(4) Pick up companies to be approached and design a
procedure for approach 			(Effectively “visualize” successes and failures)
Based on this result, we summarized “actions to take” before
closing this Pro Bono Workshop.
[Actions to Take]First share the learnings with other student staff who did notparticipate in the Pro Bono Workshop and build a common
awareness. Then unite as a team to take the following actions:
1) Sales training of student staff
2) Brushing up presentation materials (sales tools)(Add the organization’s vision, video to show activities,
potential future programs, the organization’s strengths, andadvantages of making donations)3) Video creation

Ogiso: In the Pro Bono Workshop, you clarified purposes,
carefully assessed each issue, and then argued and discussed
our own views… Members of the pro bono team had high skills
to facilitate a meeting ideally, and it was a precious experience
for us and students.
Ta. Suzuki: Practical advice and ideas about how to facilitatea meeting or discussion were very helpful. Among all, theadvice to say a conclusion first when making a comment will beeffective in many situations, and I remember it very clearly.

Mr. Shun Ogiso

Kamakura Terakoya Secretariat
13

Mr. Takaya Suzuki

Senior, Meiji Gakuin University
Student Staff of Kamakura Terakoya

Work together and growfor the future
Ka. Suzuki: In the following “Presentation Skill-Up Seminar,”
we focused on identifying how they actually succeeded in 1)
sales training of student staff and 2) brushing up presentationmaterials determined as “actions to take” during One Day Pro
Bono workshop, while proposing improvements and advice
as needed. In this seminar, by reflecting our instructions andadvice, the student staff made presentations better than our
expectations.
We are convinced that they will achieve a greater success bycontinuing their activities and challenges to reach the next level,
as they were capable of demonstrating such tangible results.
Ogiso: The pro bono team members proposed, based on theirperspectives, what we will need and which efforts we will needto make in Kamakura Terakoya to expand the scope of ouractivities. I found a great value in our making a new step forward
after deep deliberation.
Ta. Suzuki: Presentation Skill-Up Seminar was a fruitfulexperience for us as student staff, as we were able toincorporate instructions and ideas we learned in the Pro Bono
Workshop to make successful presentations.
One good advice given in the Pro Bono Workshop was todevelop a video which “will disseminate Kamakura Terakoya’s
activities to a wider audience.” Then we repeatedly discussed
it mainly in the project team, and a three minute video wasdeveloped, after determining the contents, shooting, and editing
it. I believe this experience nurtured confidence in each student
staff.

Katsunori Suzuki“J&J Pro Bono Team” Leader
Janssen Pharmaceutical K.K.

Ta. Suzuki: I would like to pass down our learnings in thisprogram to our successors, so they will be able to effectively
build on them in order to expand the scope of these activities.
Additionally, we should look outside and build relationship withdiverse people, through which we can actively incorporate newperspectives and opinions. By doing so, I hope these activities
will be even more helpful for the society.
Ogiso: We truly appreciate support from external organizations
like J&J for our management and activities, providing not only
financial support but also physical collaboration of employees.
What kind of concept and environment do we need to expand
our activities in the future? For example, an ability to develop
mid-term strategy cannot be acquired only through financial
support.
We learned many things by communicating with external people
and achieving an objective based on different values. Pro BonoTeam proposed what we will need for future activities and which
efforts we will truly need to make in Kamakura Terakoya, and I
found a great value in our making a new step forward after deep
deliberation. As our activities focus on fostering children’s mind
with diverse values, we will leverage learnings and experiences inthis pro bono activity in the future.

Pro Bono Activity to obtain mutual
learning and findings
Ka. Suzuki: Through these two activities, I was inspired andamazed by students who genuinely thought about children’s
future, enthusiastically spoke up their beliefs, and sometimes
very keenly listened or asked questions. It was a remarkable
opportunity to learn that if we try an extraordinary experience, it*Pro Bono Activity: D erived from Latin “Pro bono publico (for the good of the
public)”Business people participate as volunteers to leverage their professional andsocial skills for a public purpose.

14

Employee Volunteering

A good will to help others is converted
to energy.
One of JJCC’s important missions is to promote volunteer activities among employees. A growing number ofour employees now participate in volunteer programs with their own will, responding to a variety of calls.

We restarted volunteers to set up decorations
for Tanabata Festival after five years

Support single mothers by giving
away business suits

After discontinuation due to the Great East Japan
Earthquake, they restarted decorations for Tanabata
Festival during Ishinomaki Kawabiraki Festival, tradition in
Ishinomaki-shi, Miyagi Prefecture. J&J employees joined
as volunteers to set up hand-crafted decorations for
Tanabata Festival, which cheered up the central
shopping avenue of the city. They made decorations as
instructed by people in the shopping avenue and set
them up together. They felt invigorated by their words of“thank you” and many smiles. They rediscovered that ourgood will to help others canmake someone smile. Because
Tohoku area is still underrecovery, we should think what
we can do and take part in
those activities.

We supported organization of “Single Mother Festa” asthe event for single mothers to take a break during their
daily challenges of childrearing. We gathered suits, bags
and shoes from J&J employees throughout Japan,
sorted them, shipped in 51 carton boxes, and organizedgiveaway in the venue on the event day. As I was greatly
inspired by interactions with mothers and their children
who visited the event, I renewed my recognition that ourcompany should continuously provide products useful forthem.

Supported horse riding therapy ina horse riding center for the challenged
The horse riding therapy promotes development ofphysical functions and psychological health in challenged
children, while supporting their independence throughhorse riding. I participated as a volunteer to help thetherapy. When I stayed with children and horses in the
splendid nature of Hokkaido, I felt deeply at ease. By
seeing children trying to do things they were unable todo, I also felt strength and courage. Additionally, I built
new relationships with those in the horse riding centerand other J&J employees who participated in the
program together. It provided extensive learnings andbroadened my values.

Management of a basketball competition
for the mentally challenged
I supported a national basketball competition held as apart of Special Olympics, in which the mentallychallenged aimed for their health promotion and social
independence through sports. When I saw how
participants chased a ball and shared their joy, I was
assured that people were all the same with or without adisability and that it was important to connect with others
through sport. I was inspired by this activity and gained a
new perspective and a new way of thinking, which wasmore than what I gave.

Hiroshi Fujiwara

Johnson & Johnson K.K.
Medical Company (Location: Hiroshima)

Yuto Nogawa

Johnson & Johnson K.K.
Medical Company (Location: Hokkaido)

Miho Hamaue
Johnson & Johnson K.K.
Consumer Company(Location: Tokyo)

Tatsuya Sawazaki
Janssen Pharmaceutical K.K.
(Location: Miyagi)

Participated in “Project to change theworld with books you finished reading”
Project to support organic farmingof cotton in Fukushima

Organized a kids seminar for children
fighting against pediatric cancer

Participated in an activity to restore
damaged precious photos“Fukushima Organic Cotton Project” is designed toorganically grow cotton, which is resistant against
chloride damage, produce and market its products,
aimed to activate the area, create employment, anddevelop new agriculture and textile industries inFukushima. We felt a sense of unity with other employees
in our Group beyond sections and sectors, throughpinching cotton branches, picking weeds, and fixing
supporting rods against typhoons under the broiling sun
with the temperature over 30 degrees C. I would like toleverage this experience in my job, to build a strongly
united organization.

For the purpose of removing their anxiety against
therapies they took regularly and making them positive,
J&J and NPO Japan Heart organized the kids seminar forchildren fighting against pediatric cancer as well as theirsiblings (children’s experiences of medical devices,
lectures about the organization’s activities, etc.). I was
happy to see children enjoying with the products ofwhich I was involved in development, and I genuinely felt
happy about my work. This seminar was the social
responsibility program unique to J&J. I hope to organize
this seminar also in Osaka, besides Tokyo.

Knowing that many photos need to be restored evenafter five years from the Great East Japan Earthquake, IT
Department participated in “Photo Rescue Project” torestore photos and designs through image processing.
Photos of a child’s first visit to a shrine, an entrance
ceremony, and a graduation ceremony, as well as family
photos, all reflected owner’s precious memories, so we
wanted to carefully treat and restore them as beautifully
as possible before returning them. We would like to thinkof a framework that allows us to participate casually,such as a program which we can do in Tokyo or utilize
our IT skills for, and to be actively engaged in it.

Yujiro Kumagai

Saori Kamiya

Fumiyoshi Imai

Janssen Pharmaceutical K.K.
(Location: Miyagi)

15

Johnson & Johnson K.K.
Medical Company (Location: Osaka)

In Sugakawa Office, a volunteer committee was founded
to ship towels to areas affected by a flood, donate
foreign coins to NGOs, etc. This time, we sent 58 books
to “Project to change the world with books you finishedreading,” which donated funds earned by selling books,
DVDs, CDs, and other products which we no longer
need to an NGO which promoted improvements in theenvironment of children in rural areas of Myanmar. I am
willing to continue to do something at my own pace, forexample donating things which we no longer need in our
household, and create opportunities for those who wantto join in volunteer activities.
Kazuhisa Kuzumaki

Johnson & Johnson K.K.
Medical Company (Location: Fukushima)

Johnson & Johnson K.K.
Vision Care Company (Location: Tokyo)

16

Social Contribution Activities of Each Company

Knowledge accumulated in businesses isleveraged for social contribution activities.
At Johnson & Jonson, under “Our Credo,” the four companies, namely Consumer, Medical, Vision Care, andJanssen Pharmaceutical, leverage knowledge of each business to actively participate in social contribution
activities.

Medical Company

We organize a medical seminar for students to experience a virtual surgery
Together with hospitals throughout Japan from 2005, we haveorganized a surgery experience seminar for elementary to high school
students who will lead the future of Japan, by using actually used
medical devices, in order to nurture their interest in physicians andmedical care through experience of advanced medical care. They areable to virtually experience emergency care, suture, endoscopic
operation, use of an electric knife on chicken meat, cardiac
catheterization, orthopedic surgery, etc. From 2011, we have provided
an opportunity for young people throughout Japan to experience a
pseudo surgery under the name of “Black Jack Seminar*.” Thisseminar is currently offered in about 50 institutions a year.
*This seminar does not support practice without a surgeon’s license or extravagant
billing as performed by “Black Jack,” character illustrated in Mr. Osamu Tezuka’s
comic; instead, it supports his passionate attitude in medicine to gain and maintainhis remarkable surgical skills, as well as to always question “what a physician
should do,” “what is preciousness of life,” and “what is more important thanmoney.”

Consumer Company

Enlighten on importance of oral care in cooperation with dental associations
Oral care is essential to enjoy meals with our own teeth andconversation with others every day to make our life fulfilling. At
Consumer Company, we praise the purpose of “the 8020
movement” proposed by Ministry of Health, Labor and Welfare:“Let’s retain at least 20 teeth at the age of 80!” To achieve it, we
promote improvements of daily oral care routines among Japanese.
One of these activities is the partnership with many local dental
associations throughout Japan.
We contribute to periodontal disease prevention by promoting“three step oral care routine,” i.e. brushing, using dental floss forinterdental cleaning, and sterilizing/disinfecting entire oral cavity withmouthwash, as well as by teaching importance of preventive
dentistry. In FY2015, we instructed three step care mainly in local
oral care events for “Oral Health Week (June and November),”cooperating with 95 dental associations throughout Japan.

Voices of participants — through social contribution activities —Reduce periodontal disease through activities to improve oral care routines

Akemi Ide

Johnson & Johnson K.K.
Consumer Company

17This program started with dental associations 10 years ago, and now the number ofparticipants who learned oral care from dentists in this program increased to more than
10,000 people per annum. I am very pleased to find the public reaction growing year
after year.
Through this enlightenment activity for oral health with dental associations throughout
Japan, I hope that more and more people adopt correct oral care routines in their life,
and that a proportion of patients with periodontal disease, which is also called “national
disease,” can reduce even if slightly. This is why I will continue participating in thisprogram.

©Tezuka Productions

Voices of participants— through social contribution activities —A pseudo experience in a medical care site
serves as an opportunity to increase theirinterest in physicians and medical careThis seminar uses surgical gowns and medical
devices actually used in medical care sites andallows participants to learn directly from actively
working surgeons, so eyes of participating
students are bright even if they feel slightly
tense.
Many students commented in thequestionnaire after the seminar that theevent strengthened their will to become aphysician. We continue this program
hoping that many more students will feelfamiliar with medical care sites and support
the future medical service in Japan.
Kaoru Hayashi
Johnson & Johnson K.K.
Medical Company

We organize a summer camp for children with type 1 diabetes
In cooperation with local diabetes
associations and patient advocacy
groups from 2002, we have supported“summer camp for children with type 1
diabetes” for elementary to high school
students with diabetes. It is purposed foradding different experiences to daily lifeof children who fight against this disease
and their families under instructions fromphysicians, as well as developing theircorrect understanding about the disease
and treatment. We are engaged inadvance preparation and operation
support on the day, so they can learn
how to properly address symptoms,
inject insulin, and measure blood sugar
levels, besides feeling joy of leading anormal life, such as playing on a beachor playing soccer.

Voices of participants— through social contribution activities —We are encouraged by seeing children’s growthIn summer camp, children run around and learn how to measure
blood sugar levels themselves. When I see them teaching otherchildren how to inject insulin and measure blood sugar levels in thefollowing year, I feel moved and encouraged, thinking “I should do mybest, too.” I will continue joining in this activity,
to increase the number of patients and theirfamilies who can enjoy their daily life.
Haruka Seki

Johnson & Johnson K.K.
Medical Company

18

Vision Care Company

Marathon to promote understanding and enlightenment of eye banking and keratoplasty“Run for Vision®” is the charity marathon participated bycornea donor families for which we cooperate every year,
and we had the 18th race in 2015, sponsored by Cornea
Center & Eye Bank, Tokyo Dental College Ichikawa
General Hospital and supported by Ministry of Health,Labour and Welfare and Tokyo Association ofOphthalmologists, etc. Its purpose is to promote
understanding and enlightenment of eye banking andkeratoplasty, and besides normal runners, runners with
impaired vision can also join alone or with an escort
runner.
Vision Care Company established the “Let’s visit anophthalmologist!” booth in the venue of Opening
Ceremony, or the Health Field of Hibiya Park. We
distributed our exclusive wet wipes to those who
answered a quiz about contact lenses, designed toincrease their knowledge on contact lenses.

Voices of participants — through social contribution activities —Janssen Pharmaceutical K.K.

We organize a competition of paintings for people with “mental disorders”
We have held a “Heart Calendar Contest” every year
since 2002, for paintings made by those withschizophrenia or other mental disorders. We support
creative activities of patients who draw and paint fortreatment or hobby, and it is purposed for helping tocreate a society without prejudice or bias for mental
disorders and supporting a better life of those withsuch disorders. We had the 14th contest in 2015, in
which 12 works of excellence and 38 outstanding
finalists were selected from more than 1,100 entries,
and Dr. Kiyohisa Takahashi, Chair, Japan Foundation
for Neuroscience and Mental Health, was invited as
the special judge.

Create a vigorous society in which we can respect individual differences

Shintaro Watanabe
Johnson & Johnson K.K.
Vision Care Company

I was surprised as many people with visual impairment reached the goal with the timecomparable to healthy runners after daily training, and I renewed my recognition that
we will be able to invigorate our society, company, or organization, by focusing on what
individuals can do, instead of disabilities, and respecting individual differences.
We are willing to contribute to improvements in QOV (quality of vision) so everyone canlead a healthy daily life with bright and clear vision—under this company’s vision, we
should continue enlightenment activities in order to improve the current situation where
the number of donors is too small, while many people improve QOV after keratoplasty.

Voices of participants — through social contribution activities —We receive a lot of energy from passionate messages in paintings

Shoko Ono (right)
Michihiro Uruse (left)
Janssen Pharmaceutical K.K.

Johnson & Johnson Japan Group

Communicate importance of life to children who will lead our future
Johnson & Johnson, exhibits the “hospital” pavilion asa sponsor at the Edutainment Town “KidZania Tokyo.”
We support children who will lead our future bypromoting their correct understanding and interest in
health and medicine, and offering a place to know
importance of our life and health.

19

Developing and marketing medicines for schizophrenia, Janssen Pharmaceutical K.K.
helps patients who seek rehabilitation and life in community to take a “next step”
forward. As a part of such an effort, we organize the Heart Calendar Contest, and also
in 2015, we received many inspirational entries. Every time we see passionate
messages in paintings, we receive a lot of energy from them.
In 2016, we will celebrate the 15th contest. We should prepare for the next contest to
attract even more entries and increase satisfaction among patients through thechallenge.

As a part of our activities in 2015, we organized a period-limited
event called “Disaster Medicine Quest,” designed to facilitatechildren to learn preparation for disaster prevention andfundamentals of disaster medicine while having fun, from Fri,
January 16 to Mon, January 19, for “the Disaster Prevention andVolunteer Day” on Sat, January 17. Children who participatedreceived our exclusive gloves called “Let’s remember ten
promises” made under supervision of Dr. Shoichi Ohta, Affiliate
Professor, Emergency and Critical Care Medicine, Tokyo Medical
University. These gloves were made in order to facilitate a greaternumber of children to be always familiar with the guidelines forresponding to a disaster, so they can calmly and appropriately
act and protect themselves in case of an emergency.

20

Healthy Society Award“The 11th Healthy Society Award” honors
those who contributed to our health,social welfare, or quality of life.
Japanese Nursing Association and Johnson & Johnson Japan Group held the presentation ceremony
and the celebration party for “The 11th Healthy Society Award” on Wed, March 25, 2015.
In 2015, six persons won awards, from the three categories: Educators (domestic and international),
Volunteers (domestic and international), and Healthcare Professionals (domestic and international).

About Healthy Society Award
Healthy Society Award was established by Japanese Nursing Association and Johnson & Johnson Japan Group in 2004, for the
purpose of rewarding individuals or leaders of organizations who prominently contributed to improvements in people’s health,local healthcare, and quality of life, through academia, education, medicine, volunteer/civil activities, etc.
• Reward prominent efforts of an individual to help build a healthier society• Honor achievements in domestic and international support for the entire
society or a specific group• Encourage acts of charity, generous spirit, and consideration for those whoneed help• Encourage good Japanese tradition to care about and serve for others• It is intended for individuals whose achievements have not been widely
recognized as well as those who are already highly acclaimed.

Program Outline for the 11th Presentation CeremonyDates and Venue: Wed, March 25, 2015 at Palace Hotel Tokyo
Co-Sponsors: Japanese Nursing Association and Johnson & Johnson Japan Group
Cooperation: Ministry of Foreign Affairs; Ministry of Finance; Ministry of Education, Culture, Sports, Science and Technology; Ministry of Health, Labour andWelfare; Ministry of Agriculture, Forestry and Fisheries; Ministry of Economy, Trade and Industry; All Japan Hospital Association; Japan
Medical Association; Japan Hospital Association

Winners of “The 11th Healthy Society Award” (honorary titles are omitted; organizations and titles are as of the ceremony date)
Educators (domestic)

Volunteers (domestic)

Volunteers (international)

Healthcare Professionals (domestic)

Healthcare Professionals (international)

Shunichi Yamashita

Masamine Jimba

Tateo Ito

Kazumasa Kakimi

Haruko Kato

Tadashi Hattori

Chair and Vice President,
Nagasaki University

Professor, Department ofCommunity and Global Health,Graduate School of Medicine,
The University of Tokyo

President,
Japan Patients Association

No affiliated organization

Obstetrician/gynecologist,
Hannan Chuo Hospital
Representative,
NPO Sexual Assault Crisis Healing
Intervention Center Osaka (SACHICO)

Chair,NPO Asia Prevention of Blindness
Association

After graduating from Nagasaki University
School of Medicine and studying in the U.S.,
he studied health impacts of atomic bombradiation among survivors as the professor
in the same university. Then as an expertof thyroid cancer, he visited Chernobyl as
requested by the former Soviet Union (current
Russia) government to participate in medical
support and a health effect survey after the
nuclear accident. Being recognized for thisactivity, he accumulated accomplishmentsby serving World Health Organization (WHO)and became an expert of radiation risks
renowned in the world.
After one week from the Great East Japan
Earthquake, he visited Fukushima to teachcorrect knowledge about radiation, and hegave many lectures not only for experts but
also for residents. Considering developmentof his successors as an urgent task, he took
the position of Vice President of Fukushima
Medical University and helped to make theuniversity the international research andeducation hub for radiation emergency
medicine.
Prominently encouraged by this award, hewill continue, in ordinary times, domesticallyand internationally cooperating for promoting
education and human resource development
for disaster medicine and radiation
emergency medicine, as well as for medical
assistance for high dose radiation exposureand nuclear disaster medicine. He will
also develop a project useful for global risk
management.

21

Educators (international)

After joining Hamamatsu University Schoolof Medicine, he wanted to work for peace,
and when he was a fourth-year student, he
instructed public health to children as anintern by staying in India for two months.
From that experience, he started to have a
dream to work in a developing country.
He became a clinician, researcher at National
Institute of Public Health, and then a visiting
researcher at Harvard School of Public
Health. As his thoughts about the dreamcame back, he started work as a coordinator
for WHO’s Emergency and Humanitarian
Action Unit.
He established the first WHO Office in the
Gaza Strip where Palestinian autonomy had
just started, and in the following year, heestablished the foundation of healthcare andmedical practice by concurrently working as
Office Director in Jerusalem.
For the following five years, he stayed in
Nepal as an expert for Japan International
Cooperation Agency (JICA), to advocate
voluntary health protection activities among
school-age children, improvements in
mothers’ literacy levels, and improvements inlocal healthcare instructors’ competencies.

He developed myasthenia gravis when
he was four years old, but he graduateda high school as his symptoms improved.
He came to know treatment gaps in areas
depending on presence of experts in “Japan
Association of Myasthenia Gravis Patients,”
and he established its Hokkaido Branch in1972 to disseminate the information among
patients.
He established “Hokkaido Liaison Council
for Intractable Disease Associations” inthe following year by inviting many patientgroups of intractable diseases, as well as“Japan Patients Council (JPC)” in 1986.
He currently works as chair of “Disability
Employment Support Association” andpresident of “Intractable Disease Support
Network Hokkaido.” By cooperatingwith medical institutions and health care
professionals, he creates opportunities forpatients to take examinations, establishes
institutions where they can undergo
rehabilitation, and organizes events for them.
For the future, he plans (1) development of
successors of his patient group activities,(2) development and dissemination oflong life bread stock and potable water fordisaster preparation, and (3) developmentof comfortable, reliable, and safe mats andbeds with light weight and many functions,that are considered for intractable disease
patients, elderly, and severely challenged
people.

When he was an English teacher, he visited
Nepal for the first time. As he repeatedly
visited the country since then, he wasshocked by its poverty and strongly willing tohelp villagers. Withdrawn from the teachingposition which he had retained for 23 years,
he went to Nepal alone.
At the beginning, he visited many villages
in the same area with his backpack andlistened to people whom he encountered.
He did not understand Nepalese so he used
to answer “OK, I try to do something aboutit” in English when he was asked a favor bya villager.
Then he was called “OK baji,” as “baji”
meant an old man in Nepalese.
He helped to find solutions for issues local
people faced, such as securing potablewater, construction of a school, andfoundation of a healthcare facility.
As his activities were appreciated, he won
the Gorkha Dakshina Bahu Medal of Member
Fourth Class from the King of Nepal in 1997
and then Eiji Yoshikawa Cultural Award in2009. He will now focus on securing safe
potable water and forestation.

She chose to be an obstetrician/gynecologist
to “protect mental and physical health ofwomen.” After graduating from Osaka City
University Graduate School of Medicine,
she worked in Hannan Chuo Hospitaland organized Study Group of Perinatal
Social High Risks together with Director of
Department of Obstetrics and Gynecology.
As she accumulated her experience asa physician and supported pregnant andparturient women who were unmarriedor received DV, she was looking for ways
to support and save women raped andpregnant as well as children sexually abusedby their fathers.
It was that time when she visited a healthcare
center in a women’s hospital in Canada.
As she found the answer in this one-stop
support center dedicated to respond tosexual violence as a health and human rightproblem of women, she founded “Sexual
Assault Crisis Healing Intervention Center
Osaka (SACHICO),” to accept patients
24 hours a day with female supporters.
Within four years, they answered more than
17,000 calls and saw 780 patients. As local
governments and NPOs inquired, similarcenters were founded throughout Japan, so
she established the liaison office for thosecenters throughout Japan in 2013.

After graduating from Kyoto Prefectural
University of Medicine, he accumulated
experiences in vitreoretinal surgeries as
an ophthalmologist in Kyoto, Osaka,
Kumamoto, and Shizuoka, until he became
one of the world’s best ophthalmologists inendoscopic surgery. At the Annual Congressof Japan Clinical Ophthalmology, he waspleaded by a Vietnamese physician totreat patients and teach ophthalmologists
in his country, and he dropped everything
and went to Vietnam. He bought medical
equipment with his own savings andsometimes did not charge poor patients forsurgery. He treated about 13,000 patientsso far and trained more than 200 surgeons
capable of vitreoretinal surgeries in 12 years.
His activities were recognized, and he is
widely active, giving hope of life to many
patients and promoting friendship between
Japan and Vietnam. With his strong will “tobe a doctor who care about patients,” whichis the principle underlying his activities,
he is committed to medical activities todisseminate a medical network, in which
patients are a top priority, from Vietnam
to the world. In the future, he will focus ontechnical training of doctors in Vietnam, pro
bono surgeries for poor patients, and trainingof young doctors in Laos and Myanmar.

22

Social Contributions Worldwide

Asia Pacific Contributions Committee

We wish to deliver healthy lifeand smile to people around the world.
Worldwide
For effective social contributions
based on Global Strategy
Johnson & Johnson Group rolls out various social
contribution activities in the global society to fulfill“our responsibility for the communities we live inand work and for the world community” in Our
Credo.
In order to promote such activities more
effectively with non-commercial organizations in
the communities, Johnson & Johnson rolls out
proactive initiatives based on our global strategy.

About an Asia Pacific Contribution Ambassador
One employee actively and voluntarily engaged in social contribution activities is chosen from each country or region as
an “APCC Contribution Ambassador” by APCC, which supervises the Asia Pacific Contributions Committee. An APCC
Contribution Ambassador representing each country or region actively promotes employees’ participation in social
contribution activities in their own country or region during his/her one year term.
The 9th Asia Pacific Contribution Ambassador

Global Strategy
Pillar 1: Saving & Improving the Lives of Women & Children•Improve maternal and infant health•Promote the health and development of children and youth•Advance the empowerment of women and girls

Pillar 2: Preventing Disease in Vulnerable Populations•Prevent HIV transmission and improve care and supportive services Increase accessto integrated•Solutions that prevent onset of chronic conditions and support those coping withthem

Pillar 3: Strengthening the Healthcare Workforce•Increase interest in and reduce barriers to entering the health care workforce•Improve the skills of health workers and community members who care for theunderserved•Improve leadership and management in health care system

Asia Pacific
Specific support programs in Asia Pacific region

APCC Contribution Ambassador chosen from each of 13 Asia Pacific countries

After attending an inauguration ceremony in Singapore
APCC Contribution
Ambassador representing
Japan in 2015

At APCC (Asia Pacific Contributions Committee), we have intensively encouraged our employees to join in volunteer
activities by designating a volunteering month from 2010. We present our major volunteer programs implemented ineach country during 2015 as follows:
China

Singapore

Korea

India
Takashi Okamura
Janssen Pharmaceutical K.K.

Provided education for elementary
Visited homes of elderly persons
school children on how to protect
living alone and provided a help,
themselves on a busy street, allowing such as cleaning and painting.
them to exercise and play outside.

Organized a picnic for children with
Supported indoor painting of thediverse cultural backgrounds to enjoy welfare facility for those with visualand auditory impairment “Helen
outdoor activities.
Keller National Center for Deaf-Blind
Youths & Adults.”

Philippines

China (Hong Kong)

Australia

Achievements over six years(2010-2015)

Inauguration ceremony

As a volunteer for Japanese Society for Disabled Children, Takashi Okamura from Janssen
Pharmaceutical K.K. has continued to plan and operate one week YMCA camp for children with motor
impairment (arms, legs, or spinal cord) for 14 years. As his achievements were recognized, he waschosen as the 9th Asia Pacific Contribution Ambassador representing Japan, and he attended theinauguration ceremony in Singapore in December 2015. As he exchanged with others representing
their own countries, he also actively participated in local volunteer programs. Mr. Okamura describes
these activities below:
The volunteer activities that I experienced in Singapore simply and successively inspired and excited me. The
inauguration ceremony lasted one whole day but was very substantial, as each ambassador representing a country madea 10 minute presentation in the morning, followed by local volunteer work in the afternoon and the award ceremony inthe evening. The most stimulating was presentations of ambassadors of
all countries. It was so limpid that everyone was very enthusiastic andproud of his/her activities. Other ambassadors listened to my presentation
with earnest eyes, and I felt encouraged when I caught their eyes. Even if
we lived in different areas and had different cultures and activities, we had
only one thing in common. It was a strong will to fulfill responsibility in our
local community, as an employee of J&J. If you are currently engaged inan activity with a high aim or are strongly attracted to social contribution,
why not become an APCC Contribution Ambassador and experience it
yourself ? We are looking forward to receiving applications from those
Cleaned homes of elders who lived
who can disseminate our efforts in Japan.
alone in Singapore

Number of volunteers who
participated in:

42,063Developed a survival kit containing adrug to facilitate safe delivery, baby’s
clothing, etc. which was distributedin the area where maternal mortality
rate was high.

23

Cleaned a premise of an infants’
institution so children would be able
to play safely without getting injured.

Created a gigantic art work withchildren growing up in low-income
households, to nurture their social
skills.

Number of people benefitted
from volunteers (beneficiaries):

138,74624

Greetings from the Group Presidents

Our Mission Is To Be The Company that Embraces the Lives of Our Customers

Working as a Group to Encourage
Employees to Face the WorldAt J&J Consumer Company, we offer products and services that our consumers rely on for
healthy, vibrant daily lives. It would not be an exaggeration to say that our business enables thehealthy growth and development of communities. Therefore, our value, ‘‘Responsibility to thecommunities,’’ which is stated in Our Credo, is regarded as one of our most important deeds that
we must accomplish as good corporate citizens.
With the changes happening in technology and lifestyle, the problems facing society are
becoming increasingly complex. This is why, as a company, it is ever more important for each
employee to think of what they can do for their communities and jump into action.
As Consumer Company, we are seeking to help people of all ages to have higher quality of life
through healthy oral care, by conducting oral care seminars nationwide for more than 8,000
people working with 95 local dentist association in 2015. We will keep this type of activity andwould like to grow together with our communities, contributing to a healthier and happier society.

Johnson & Johnson is committed to contribute to making the world a better place as a good corporate
citizen.
We believe it is important for not only the company but for each one of our employees to face the world
and proactively engage in activities to do so. This attitude based on Our Credo has and will always remain
throughout the ages.

Mario Stein
President
Johnson & Johnson K.K.
Consumer Company

Johnson & Johnson K.K. Consumer Company

Each and every person is abridge with the society

Tamotsu Hiiro
Chairman,Contributions Committee
President and CEO,Johnson & Johnson K.K.
Medical Company“Our Credo” is Johnson & Johnson’s corporate
philosophy renowned in the world. One of itsdistinctive features is that it refers to our independent
responsibility to the local community in which thecompany operates, in addition to our responsibilities
to customers and employees directly involved incorporate business activities.
Although it clearly indicates that the company is
the public institution in the society, the company
is an aggregate of each employee, and therefore
all employees are expected to be engaged in social
contribution activities.
As the company focuses its efforts on maintaining afavorable relationship with the society, I believe eachand every employee should be interested in a variety
of social issues and act for bringing ideals as good
citizens, from the perspective of local people.
By growing the volunteer spirit, we can develop an
ability to think of a role which should be played by
the company or business in the social framework,and I believe that it will help increase our senseof responsibility and pride in Johnson & Johnson,
which operates business in the field of healthcare.

Johnson & Johnson K.K. Medical Company
The Medical Segment imports and markets a broad range of innovative medical devices and products
including the fields of surgeries and internal medicine. The segment provides the products of Johnson &Johnson Group worldwide as a health care expert partner.

The Consumer segment offers a broad range of products essential to the daily lives of consumers used in thewound care such as plasters, baby care, skin care, oral care such as toothbrush and mouth wash and OTC drugs
such as eye-drop.

Social contribution is a steppingstone to growth
Johnson & Johnson expresses an attitude of wanting to be a good citizen responsible for thesociety and social contributions are the embodiment of such attitude. We not only provide
monetary support but also encourage spontaneous activities of employees and build anenvironment where people can contribute to the society. This is because we believe that only
the employees have power to change the world. Participation in social contribution activities
gives people not only satisfaction but also joy and inspiration. Vision Care Company supports
eye banks from eye health point of view. Also, I joined the relief activity in Minamisoma with
employees. As a company, we will continue to value activities of improving the lives of people
in the communities in which we live and work.
Johnson & Johnson K.K. Vision Care Company

David R. Smith
President
Johnson & Johnson K.K.
Vision Care Company

The Vision Care segment released ACUVUE®, the first disposable contact lenses in Japan in 1991. Since then,the segment has developed and offered an innovative range of products such as a daily disposable lens 1-DAY
ACUVUE® and a daily disposable lens with a silicone hydrogel material 1-DAY ACUVUE® TruEye®.

Continuing our social contribution for the benefit of all
Our world faces a range of complicated and serious economic, environmental and healthchallenges that impact individuals and communities everywhere. The Ebola crisis is one such
example. In response to this major public health issue, Janssen promptly focused its efforts
on developing a vaccine to combat the Ebola virus. This served as a timely reminder of theimportance of our role as a corporate citizen in addressing issues that extend beyond our
everyday business activities. As we continue to encounter such problems, it is our responsibility
to face them head on, and to help find effective solutions. By giving back to the community,
we come to appreciate the value of diversity and we become more open and connected. I firmly
believe that these characteristics will support our efforts to develop and introduce innovative
healthcare solutions. Inspired by Our Credo, we will continue to pursue our passion for givingback to the communities in which we live and work, knowing that our efforts deliver benefits forall.

Chris Hourigan
President
Janssen Pharmaceutical
K.K.

Janssen Pharmaceutical K.K.
Janssen Pharmaceutical K.K. is the Japanese pharmaceutical company in the Johnson & Johnson Group. We
are working for critically serious diseases and complex medical issues in the fields of cancers, immunity disorders,mental/neurological disorders, etc.

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