September 13, 2022
Cool Japan Fund
(Cool Japan Fund Inc.)

Cool Japan Fund Invests in Wine Sales Platform Business
to Expand Distribution of Japanese Sake in Australia and the UK
Cool Japan Fund (CJF) is pleased to announce its investment of 10 million AUD in Wine Gallery
Pty Ltd, an online retailer solving the product discovery problem for wine through the retail brand of“Good Pair Days ("GPD")” in Australia and the United Kingdom.
Japanese cuisine is becoming increasingly popular and common in Australia and UK, and whilst
other Asia-region countries are ranked as top importers of Japanese sake, Australia and the UK
are ranked only 7th and 11th. Expert knowledge and product education is likely a contributing factor
for low sake consumption. There is believed to be great opportunity for market growth by maturinglocal consumers with reputable suggestions and educational content of Japanese sake.
Given these circumstances, CJF has a will to promote overseas consumption of Japanese sakeas one of CJF’s core investment themes, and has recognized Australia and the UK as the region
prospects for expansion of the market.
The expansion of Japanese sake is expected by leveraging GPD’s network and know-how toattract and delight millennial consumers in those regions. Through the partnership with CJF, GPD'swine education and community, personalisation technology and marketing features will be applied
to Japanese sake, contributing to its global branding. CJF will assist GPD in Japanese sake project
especially with regard to sourcing local brewery network which has been cultivated in theexperience with CJF’s Japanese sake projects.
GPD was co-founded in 2015 by experienced investment banker Tom Walenkamp, awardwinning sommelier Banjo Harris Plane and experienced software engineer Beto de Castro Moreira.
Their multi-national service maintains a global wine portfolio from Australian wineries tointernational wineries. GPD’s wide-ranging selections are mainly mid-range wines that have gained
popularity in recent years, and they deliver the wines to more than 35,000 members in Australia.
GPD has specialty with regards to their data analysis and personalized suggestive functions to gain
and retain members so that they enjoy the purchase for product curation, discovery, and education,

rather than specific product brands and price points. All products sold by GPD come with expert
tasting notes, food pairing and recipes matches, contributing to the member experience. Comparedwith other retailers, GPD has attractive member retention and utilization, and enjoys a uniquecompetitive position. GPD’s UK-based operations were launched in November 2021 and havealready attracted over 16,000 active members. According to a consumer insight survey, GPD users
have a greater interest in Japanese sake than other online wine consumers in both Australia andthe UK, therefore GPD is presumed as a suitable online retailer to market Japanese sake in bothcountries.
About Wine Gallery Pty Ltd (Trading as Good Pair Days)
Founded: 2015

Head office: Sydney, Australia

CEO: Tom Walenkamp

Details of business: Online Wine Retailer
Website: https://www.goodpairdays.com/au/Inquiries about this document:
Cool Japan Fund (PR Representatives: Hashimoto/Tachibana)Tel: +81(0)3-6406-7500

(Reference)

Cool Japan Fund Invests in Wine Sales Platform Business to Expand
Distribution of Japanese Sake in Australia and the UK
Project Scheme

Founder

VC etc.

10 million AUD
Wine Gallery Pty Ltd

Expanding Distribution of Japanese Sakein Australia and the UK

Characteristics of Good Pair Days Multi-national wine retailer offering global selection of wines with mid-range prices thatgained popularity in recent years
 Specialty in their data analysis and its personalized suggestive functions to attract
consumers with their educational contents and participation in their community
Wide selection of wine portfolio over theRich data with accumulated

world with replicable business model

approximately 500,000 survey takers,

across the countries

and up to 50 data points per SKU

Launched in the UK following inBest solution for Wine consumers

Australia and achieved speedy

with personalized suggestion

multinational rollout

Spontaneous fan community
Words of Mouth
Bond of members