Kobe Institute of Computing, Syllabus 2023

1. Course Code2297
2. Course Title
M32e: ICT Business Case Exercises
3. Teacher
TSUCHIDA, Masayuki
4. TermSpring 2
5. Course Requirements (Courses / Knowledge for this course) and Important Information"ICT business strategy" (2296) / equivalent knowledge

6. Course Overview and Objectives
In this course, based on the knowledge learned in the "ICT Business Strategy" course, thefirst half analyzes existing businesses through case studies (using Harvard Business
School case materials). In the second half, students acquire practical knowledge byenvisioning new businesses and creating business concepts and business plans. By
practicing the actual business development process, learn the fun of businessdevelopment and points to be careful of.

7. Course Outline
1 Orientation
2 (1) Case study: Matsushita Electric (Panasonic)
3 Groupwork, Presentation
4 Discussion & Wrapup
5 (2) Case study: Komatsu
6 Groupwork
7 Presentation
8 Discussion & Wrapup
9 New Business: Orientation
10 (1) Business Concept
11 (2) Business Strategy(Groupwork)
1213 (3) Business Plan(Groupwork)
1415 (4) Final Presentation & Wrapup
168. Textbooks (Required Books for this course)
None (Course materials will be distributed.)

9. Reference Books (optional books for further study)None

10. Course Goals (Attainment Targets)(1) To be able to analyze the business, using environment analysis tools.
(2) To acquire knowledge of customers value analysis, and to be able to use it.
(3) To acquire knowledge of business model, and to be able to analyze existing businessmodels and think out new business model.
(4) To acquire knowledge of business concept and plan, and to be able to use it.

(5)
(6)
(7)
(8)
11. Correspondence relationship between Educational goals and Course goals
Educational goals of the school
Course Goals
High level ICT Basic academic skills
Specialized knowledge and literacy(1), (2), (3), (4)skillsAbility to continually improve own strengths
Problem setting(1), (2), (3)Ability to discover andHypothesis planning(2), (4)
Human skill resolve the problem inHypothesis testing(2), (4)(Tankyusociety
Practice(2), (3), (4)skill）
Fundamental
Ability to step forward(2), (4)Ability to think through(2), (3), (4)Competencies for
Ability to work in a team(1), (2), (3), (4)Working Persons
Professional ethics
12. Evaluation
Goals
Evaluation method & point allocation
examination
Quiz
Reports Presentation Deliverables
Other(1)
〇〇
(2)
〇〇
(3)
〇〇
(4)
〇〇(5)
(6)
(7)
(8)
Allocation
6040
13. Evaluation Criteria
Examination

Quiz

Reports

The contents of daily class reflection must be done well.
The consideration must be discussed logically and an original view point isexpected.

Presentation

The proposal will be presented logically based on the basic businessknowledge and group discussion.

Deliverables

Other14. Active Learning
Hourly percentage of active learning within the whole class time80%
1 Active learning such as problem solving assignment using theknowledge and skills acquired in class.

All the time

2 Active learning such as group works and discussions.

All the time

3 Outcome presentations and feedbacks.

All the time

4 Students actively make decisions on how the class should beconducted.

All the time

15. Notes
If there are less than or equal 3 students, I may not offer the classes.

16. Course plan(Notice) This plan is tentative and might be changed at the time of delivery

Lesson 1-2: Orientation,(Lecture 60min,
Case study "Matsushita Electric(Panasonic)"
Group Work 120min)
The overview and the introduction of the course are explained. Understand the case study
method, and study group for existing business.
1. Orientation, Case study
2. Case study "Matsushita Electric" (1) Understanding
3, Case study "Matsushita Electric" (2) Groupwork
Lesson 3-4: Case study "Matsushita Electric"
Presentation and Discussion
Study group for existing business.

(Group Work 120min,Presentation 60min)

1. Case study "Matsushita Electric" (3) Presentation
2. Case study "Matsushita Electric" (4) Discussion & Wrap up

Lesson 5-6: Case study "Komatsu" Group Work

(Lecture 60min,Group Work 120min)

Study group for existing business.
1. Case study "Komatsu" (1) Understanding
2. Case study "Komatsu" (2) Groupwork

Lesson 7-8: Case study "Komatsu" Presentation, Wrap Up
Study group for existing business.
1. Case study "Komatsu" (3) Presentation
2. Case study "Komatsu" (4) Discussion & Wrap up(Group Work 120min,Presentation 60min)

Lesson 9-10: New business development(1) Business Concept
New business development exercise.

(Lecture 60min,
Group Work 120min)

1. New business development (Orientation lecture)
2. Short lecture and Groupwork for Business Concept

Lesson 11-12: (2) Business Strategy(Presentation 60min,Group Work 120min)

New business development exercise.
1. Business Concept Presentation
2. Business Strategy Groupwork
3. Short lecture and Groupwork for Business Plan
Lesson 13-14: (3) Business Plan

(Presentation 60min,Group Work 120min)

New business development exercise.
1. Business Plan Presentation
2. Short lecture and Groupwork for Final Presentation

Lesson 15: (4) Final Presentation
New business development exercise.
1. Final Presentation
2. Wrap up(Presentation 60min,Lecture 30 min)