Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

November 18, 2014
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix developed a “notifying beacon” for the water server
Use beacons to optimize the ordering of replenishment in the growing market of bottled
water for home delivery
Following the announcement made on November 7th, 2014 that Aplix’s “notifying beacon” for the water filter
was adopted by a major US manufacturer, Aplix IP Holdings Corporation (“Aplix”) announced today that it hasdeveloped a “notifying beacon” for the water server, which always gets hold of the timing for bottle change,
and when replenishment needs to be ordered, such order can easily be placed by a smartphone.
Water servers are normally provided together with the delivery of bottled water and the demands mainly
come from the corporate entities. However, ever since the great East Japan earthquake on March 11th, 2011,
people are more concerned about the safety of drinking water, and the demand for water for everyday use,such as for cooking, has enlarged. As the demand for storing water as such has grown, delivery of bottled
water has now spread to households. According to the announcement made by the Japan Delivery Water &Server Association (“JDSA”), the domestic market in Japan for water delivery is expected to exceed 126,700
million yen this year. Although the demand is growing steadily, the users of water servers on the other hand
are facing issues of not ordering enough or having ordered too much due to lack of order management for thereplenishment, so as a result, the providers lose out on opportunities to sell.
Being the first to develop the “notifying beacon” for the water server, Aplix provides the solution for orderingcontinuous replenishment for household products. Aplix’s “notifying beacon” allows the users to easily order
replenishment when needed and the delivery date could also be specified or changed. For the providers, they
may also receive more additional orders due to improved customer satisfaction. The risk of contract
termination is reduced, efficiency for the receiving orders is improved, and they could also get a better
understanding of the frequency and trends for water usage by their customers.
Aplix’s “notifying beacon”, the solution for ordering replenishment, not only gets profits from sharing revenue
from the sales of related supplies and products or services, or from the sales of beacons, but it is also abusiness that can generate continuous profits, so it is positioned to be the growth driver, which we can expect
even better profitability in the future. Apart from household products, both domestic and overseas
manufacturers are developing various products for the offices or factories, which adopt the “notifying beacon”.
Revenue sharing from those products will become our main source of revenue from the next quarter onwards.

Aplix IP Holdings Press Release■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling lives
through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location beacons andnotification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and is increasingly usedin many different business sectors, including food and drink services, apparel and fashion, distribution, real estate, leisure andentertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional information
solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only when it detects apredetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as water purifiers,humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous well-received titles.
One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in book form. Offering books
and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular books including Don’t Spillthe Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL： 050-3786-1702■Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of their respective
companies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japanese original
and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for direct, indirect
or any other form of damage arising from the translation.