September 5, 2016
Shinichi Ueno
President and Group CEO
ASATSU-DK INC.
Securities code: 9747

ADK establishes a new company “Absolute one”
to provide support that ranges from marketing strategy planning
to introduction of tools and creative management
ADK (Registered name; ASATSU-DK INC., President & Group CEO; Shinichi Ueno, Head office;Minato-ku, Tokyo) announces that it has established a new subsidiary called “Absolute one” in thefield of marketing and consulting. The company begins the services today.

1.

Objectives of establishing a new subsidiary“Absolute one”, an ADK’s cloud-based AB test service launched in July 2015, has been supportingclients in attracting customers on-line and increasing sales through improvement of creative works
for websites and banners.
On the other hand, the demand is increasing, beyond the improvement of web creative in AB test,
for integrated solution that helps solve essential marketing challenges such as gaining users andincreasing sales. Today it is essential for marketing services in the digital field to offer a one-stop
solution covering media improvement, data management and introduction of tools that enables
visualization thereof, as well as total strategic planning.
Under these circumstances, ADK decided to establish Absolute one, a consulting company that isbetter committed to clients, covering further extended range of services benefiting from ADK’sabundant know-how as an integrated advertising company.
In addition to the specialist knowledge accumulated by ADK in acquiring users and expanding
sales, the new company will incorporate the user profiling technology using “3D database”*1 and“Mind DMP”*2 from Axival, a wholly-owned subsidiary of ADK, in order to offer one-stop supportthat ranges from concrete creative and media management plan based on the analysis of visualizeduser panel data and client database, and to reporting of the results.

(*1) 3D Database：A database that integrates individual person’s data of TV viewing, internet access, buying
history and attitude in daily life, enabling comprehensive and concrete understanding of a user’s characteristics,individuality, media contact and everyday behavior which are difficult to identify from non-integrated data.
(*2) Mind DMP: A Data Management Platform with data of “attitude” and “value” added on top of the traditional
DMP that handles information of attributes and behavioral history. It enables targeting based on attitude andvalue, along with today’s mainstream online advertising using attribute- and behavior-based targeting.

2. Services to offer
 Data management
Analysis of detailed user panel data in cooperation with Axival, “new tool introductionsupport” to enable visualization of the dynamic on-line behavior and thinking of users,
further analysis of such visualized data, and planning of total digital marketing strategy.

 Creative Management
Analysis to determine “what kind of creative works will trigger user response and action”
and “the best timing and method to effectively communicate to users” with reference to thedata management above, and planning of the placement of creative works and test
programs that are best suited to the user.

 Media Management
Planning and proposal of an effective media operation plan and the best use of audience
data and ad technology, according to a marketing strategy developed based on the result ofdata analysis, in the same manner as Creative Management.

Moreover, in the creative management field, Absolute one’s client support function will be further
strengthened by the company’s entering into a business cooperation agreement with Creators MatchLtd., with which it already has a partnership arrangement.

3. About Absolute one
Trade name：

Absolute one Inc.
The name “Absolute one” symbolizes the company’s determination to “take every
possible measure to bring success to client’s business and to provide an absolute valueto client”.

Location：

7F Nishi Shimbashi JK Building, 3-15-12 Nishi Shimbashi,Minato-ku, Tokyo

Representative：

Shinjiro Motomatsu

Capital：

75 million yen

Fiscal period：January - December

Shareholder：

ADK: 100％

Business Line：Marketing consultancy

Beginning of services：

September 5, 2016

Website：http://absoluteone.co.jp

4. Profile of Representative Director
Shinjiro Motomatsu
After working for the Bank of Fukuoka (from 2000) and Accenture Japan Ltd. (from 2002),
Motomatsu joined Asatsu-DK in 2006. He was first assigned to the on-line direct response
business and mainly worked with mail order companies in Kyushu Branch Office, placed incharge of general producing and response consulting.
In 2014 he was transferred to Digital Business Division in Tokyo HQs and appointed as
Director of Growth Hack Planning Department in October.
In 2016, he was appointed as Director of 5th Digital Planning Department.
He has been invited to speak at ad:tech and many more events on the theme of response
improvement and strategy development, among others.

Contact:
Kaori Nakajima
Office of Corporate Communications
ASATSU-DK INC.
Tel: +81-3-6830-3855