NEWS RELEASE
July 13, 2005 – The SD Card Association (SDA) today announced the final
approval of the microSD specification that is now available for immediate use. ThemicroSD card, the world’s smallest removable storage card provides full compatibility
and interoperability with current SD devices. The card is fully compatible with SanDisk’s
TransFlash™ cards, over 5 million of which have shipped to date and is supported in 40+
handsets announced by manufacturers such as Motorola, Samsung, LG, Kyocera, andSagem.
In the mobile phone market, a small sized memory card is needed by handset
vendors to provide memory expansion with the least impact on overall size. The additionof digital audio and cameras is driving this need for more memory in mobile phones.
Conventional memory cards are however too big in dimensions for small mobile phone
application. Hence, the SDA, with increasing focus on the mobile phone market hasdeveloped a new small sized SD card.
“We welcome the adoption of microSD as the new industry standard for mobiledevices,” said Yoram Cedar an SDA board member and senior vice president ofengineering and emerging markets at SanDisk. “History has proven that open standards
benefit both consumers and manufacturers who prefer a single, broadly supportedstandard.”
Paul Reinhardt, newly appointed executive director for SDA, said, “Adoption of
the microSD card specification is a key part of the SDA’s strategy to address the growing
needs of the mobile devices market. As the preferred memory card standard of both theconsumer electronics and mobile phone markets, the SDA continues to lead the way inproviding the specifications needed to further expand the capabilities of products in thesemarkets.”
The SD Memory Card, along with the miniSD and, now, microSD cards, is thedominant memory format of choice for the wireless communications industry. The format
is supported by SDA members Motorola, Nokia, Samsung, Sharp, Panasonic, Toshiba,
NEC and other leading marketers of SD and miniSD™-enabled mobile phones aroundthe world.
The full interoperability of the microSD with TransFlash means that the microSD
card can be used immediately in the millions of handsets that currently use TransFlashcards. Existing supporters of TransFlash will migrate their products to microSD. In themeantime, TransFlash cards will operate in new microSD hosts and microSD cards will
work in existing TransFlash hosts.

About the SDA
The SD Card Association (SDA) is an open industry standards organization
established in January 2000 by Matsushita Electric (Panasonic), SanDisk and Toshiba,
and is supported by a consortium of over 800 companies. The SDA’s mission is to set
industry standards and promote the SD Memory Card’s wide acceptance in a varietyof applications. SD Memory Card standards are currently being built into a widerange of new digital products such as cellular phones, audio players, automotive
multimedia systems, handheld PCs and digital video and still cameras. By June 30,
2005, SD application products (miniSD host products included) that have been
introduced into the global market have totaled 4,066 models from 288 brands. The
Association’s web site can be accessed at www.sdcard.org for more information about
the SDA. Parties interested in joining the SDA are encouraged to visit the web site orcontact Sarah Barbuscia, SDA membership services, at 1-925-275-6615 orsbarbuscia@sdcard.org. Another SDA Web site is www.sdcard.com, whichshowcases available SD products worldwide and SD interoperability between devices.
###Editorial Contacts:
Paul Reinhardt
Executive Director
SD Card Association
925-275-6615
preinhardt@sdcard.org