Publication/Inquiries

East Tokushima Tourism Authority
Tokushima Station Clement Plaza 5F, 1-61 Terashima Honcho Nishi,
Tokushima City Tokushima Prefecture Japan
Tel.（ ＋ 81）（0）88-678-2811
Email. info@east-tokushima.jp

Published March 2021

Experience
Tokushima

Meet our people,
Create your memories
Photos and videos are simply records of your travel; it’s
experiences using all five of your senses that actually
make memories. To truly experience at Tokushima,
simply visiting tourist spots, looking at sights, and trying
different foods will not be enough.
It is encounters with the people involved with Tokushima’s
cuisine and crafts that will broaden your understanding of
the unique features and history here that will make yourtrip to Tokushima unforgettable.

1

The people involved behind the cuisine and crafts dearly
loved by Tokushima locals will be your guide on these
special experiences.
Sharing time with these people will make your trip here
more memorable and you will surely want to come backto Tokushima to visit us again.
Try joining one of these exciting activities in East
Tokushima and see for yourself!

2

E xperience
Tokushima

Create the Original
Product

Taste the L ocal Food
Sake,Vegetables,Fish,Fruits

Pottery,Wooden Craft, Awa washi paper

The craftsmanship of the artisans is meticulous, down to the smallest detail, and just watchingthem work in silence is enough to draw you in to the charm of "tradition. Just by watching
the craftsmen at work, you will be drawn into the charm of "tradition." Experiencing thetechniques and buying the finished products will make your trip even more memorable.

Participate in a variety of food experiences, such as observing the production of sake, beer
and tea, harvesting fruits and vegetables, making traditional preserved foods, and fishingon a fishing boat. You will be impressed by the taste of the food when you hear about thecommitment of its creators.

1

Takagi Awa bancha Plantation

P5

The secret of Tokushima’s rare
fermented tea

1

Okada Seitaru

P15

Wood and Metal: The Craft of“Ohitsu” (Wooden Tubs)

2

P-chyna cafe

P6

Tea time with a peach farmer

2

Table Kobo kikiP16

The Warmth of Tokushima’s
Woodworks

3

KAMIYAMA BEER

P7

Craft Beer and lunch at a Mountain
Brewery3

ON THE TABLE “Yusanbako Project”

P17

Discover Tokushima’s
Unique Picnic Box

4

Oobatake Sake Brewery

P8

Sipping the Plum Wines of Misato

4

The Awagami Factory

P18

Japan’s oldest papercraft at theTokushima’s only remaining Studio

5

Saito Sake Brewery

P9Award-winning Sake from a
Downtown Brewery5

Okubo Blacksmith

P19

Forging Knives from an Old-School
Blacksmith

6

Matsushige Fruit and Vegetable Co.

P10

Sweet Potatoes and Lotus Root:
A farm-to-market-to-kitchen experience

6

Seirangama

P20

Pottery Rhapsody in Tokushima Blue

7

Komatsushima Fishing Association

P11

Komatsushima Port Seafood
Experience: Catch, Choose, and Cook

7

Pottery Studio Mayugama

P20

The joy of pottery in the middle ofnature8Nakano Farm

P12

Sweet Potato Sweets: Confectionery
Making Class

8

Watanabe’s

P21

Innovative Indigo: Dyeing with a
Next-Generation Artisan

9

Tokushima Organic Agriculture Support Center P13“Study” the ins and outs of Japaneseorganic farming

9

Sumotori-ya Asano Sohonten

P21

Amulet Making for a Safe Henro

10 Tatsumiya Foods Co.

P13

Pickled in Sake: Nara-zuke Making
from an Imperial Supplier

11 Sanagochi Kiwi Fruit Orchard

P14

Kiwi Fruit Orchard Visit in Tokushima’s
Only Village

12 Naruto Kurumaebi Limited Company

P14Japanese Tiger Prawn HarvestingExperience and Naruto local lunch

34Itano Town

Tea time with a peach farmer

Taste the L ocal Food
Sake,Vegetable,Fish,Fruits

Kamikatsu Town

The secret of Tokushima’s rare fermented tea"P-chyna cafe" is a lovely sweets shop featuring peach
sweets, run by a peach farmer in Tokushima’s peachorchard region. Ms. Nishimori invites guests for a
special tea time with cake decoration and lots ofpeachy-keen facts.

Activity Information

Awa bancha tea starts with handpicked leaves
from the mountain village of Kamikatsu, but therare fermentation process used here (designateda s a n Int a ngible Cult ura l A sset) produces adistinct taste from lactic acid with many healthbenefits. Mr. Takagi, a young leader of Awa bancha
producers,will guide you around his farm andexplain how he continues this tea-making tradition.

Operator

Takagi Awa bancha Plantation
70 Aza-Nakano, Oaza Ikumi, Kamikatsu-cho,
Katsuura County, Tokushima, Japan

5

Period of Availability
Monday - Friday / All year roundTimes Available
13:00 〜 17:00
Time Required
2 hours

1. Learn about growing peaches from the cafe owner.
2. Make a cake with fresh cream and peach confiture
topping to resemble a rose flower.
3. Have tea time with your special peach-filleddessert set.
4. Enjoy the souvenir "homemade fruit confiture"at home with pancakes or yogurt, or in tea or
herbal tea.

Activity Information
1. Learn about Awa bancha from Mr. Takagi, a farmer
2. Awa bancha tea tasting
3. Tour of the tea fields
4. Pack a bag of tea leaves to take home

［Included］
・bottle of homemade fruit confiture
・Shopping tickets for use in P-chyna Cafe.

［Included］
Awa bancha (200g)

Number of Participants
2 to 6 people
Experience fee
6,000 yen

OperatorP-chyna cafe
116-2, Aza-Umagoe, Kawabata, Itano-cho,Itano County, Tokushima, Japan

Period of Availability
July 1 - August 11, September 1 May 31 of the following year
Closed on Fridays
Times Available
11:00 〜 13:00

Time Required
2 hours
Number of Participants
2 to 6 people
Experience fee
5,500 yen6

Kamiyama Town

Yoshinogawa City

Craft Beer and lunch at a Mountain Brewery

Sipping the Plum Wines of Misato

The Misato district is a valley of fireflies and plumtrees, and the sweet juice of the plums produce
umeshu, a syrupy plum wine. The best way toenjoy umeshu is to sip it on a mountainside terrace,enjoying lunch and letting the sweeping vistas(and the alcohol) slow down time. Mr. and Mrs.
Sugitomo of Oobatake Winery are your local guides
to this personalized experience.

Irish Brewery Manus Sweeney fell in love with Japan(and his wife Sayaka), and decided to open a craft
beer brewery in the mountains of Kamiyama. Gaze
upon the gorgeous scenery and make an originalbeer glass while enjoying a beer tasting, lunch, andthis couple’s playful, laid back personality.

Activity Information
1. Welcome drink and chat with the owner intheir garden
2. Lunch and home-cooked appetizers with assorted
plum wines
3. Optional experiences according to the season(Depending on the season, you can enjoy plumblossom viewing, plum harvesting, and plumdrying.
4. Make your own plum wine to take home

Activity Information
1. Welcome drink
2. Make an original beer glass and coaster3. Brewery tour and stroll around area
4. Craft beer tasting
5. Lunch: dishes made with local ingredients［Included］
・Special beer set
・Original beer glass
・Coaster

Operator

KAMIYAMA BEER
280-1, Aza-Nishiuetsuno, Jinryo, Kamiyama-cho,Myozai County, Tokushima, Japan

7

Period of Availability
Monday - Friday
Times Available
10:00 〜 15:00
Time Required
5 hours

Number of Participants
4 to 12 people
Experience fee
15,000yen［Included］
・Plum Wine Making Set
・Plum Wine

Operator

Oobatake Sake Brewery
422 Aza-Toge, Misato, Yoshinogawa City,
Tokushima, Japan

Period of Availability
Monday - Friday / All year roundTimes Available
11:00 〜 15:00
Time Required
4 hours

Number of Participants
2 to 8 people
Experience fee
15,000 yen

8Tokushima City

Matsushige Town

Award-winning Sake from a Downtown Brewery

Sweet Potatoes and Lotus Root:
A farm-to-market-to-kitchen experience

Get the full experience of harvesting some of Tokushima’s
most famous vegetables. Matsushige Seika, a prize-winning
organic farm, will let you harvest ruby-red Naruto kintoki
sweet potatoes from the sandy soil or renkon (lotus root)
from muddy fields. Follow the crops into the processing
plant and see how they wash, sort, and pack them formarket. Finally, farm matriarch Mrs. Tamura will show
you some simple and delightful recipes that you can try inyour own kitchen.

Tokushima is one of the major sake brewing regionswith connections to the Kansai area. Saito Brewery
has been making sake for over eighty years in the
Sako neighborhood of Tokushima City. The mineralrich waters of the underground Akui River provide
complexity to their sake. Your brewery tour with theowner may include seasonal brews, tasting from thebarrel, and or even the newest batch of the year.

Activity Information
1. Farm tour by the owners, explaining thevarious crops.
2. Experience digging up lotus root or Naruto kintoki
sweet potatoes.
3. Experience the process of preparing the vegetables
for market
4. Taste homemade lotus root pickles and learn simple
recipes

Activity Information
1. Learn about sake brewing from the brewer,
Mr. Saito
2. Tasting session of various sake types
3. Brewery tour
［Included］
・2 bottles of sakeOperator

Saito Sake Brewery
7-1 Sako Nanaban-cho, Tokushima City,
Tokushima, Japan

9

Period of Availability
Monday - Friday / All year roundTimes Available
10:00 〜 14:00
Time Required
2 hours

Number of Participants
2 to 6 people
Experience fee
7,000 yen

［Included］
・Naruto kintoki 1kg and Lotus root 1kg

Operator

Matsushige Fruit and Vegetable Co.

Period of Availability
Monday - Friday, Sunday(July to April: lotus root harvesting, August
to November: Naruto kintoki harvesting)

122-4, Sumiyoshikaitaku,Sumiyoshi Matsushige-cho,Times Available
Itano County, Tokushima, Japan
10:00 〜 12:00

Time Required
2 hours
Number of Participants
4 to 10 people
Experience fee
5,000 yen

10

Komatsushima City

Kitajima Town

Komatsushima Port Seafood Experience:
Catch, Choose, and Cook

Sweet Potato Sweets: Confectionery Making Class

Local fishing ports allow an intimate opportunity toenjoy Japan’s bountiful seafood, but Komatsushima
has the perfect full experience for those without
sealegs. You’ll visit the Komatsushima Fish Market
in the morning and select the freshest fish with thehelp of a market staff member. Then jump on a boatand pull up the nets to see what can be caught in thelocal seas. By then, you’ll be hungry, so you’ll visit
a local restaurant where the chef will have prepared
the fish you first selected for the freshest seafood
lunch you’ve ever had.

Naruto k intok i is one of Japan’s most famousbrands of sweet potato, grown in the sandy fields
of northern Tokushima. Nakano Farm in Kitajima
Town specializes in desserts with this delectable
sweet potato. Join the owner in a fun sweets making
class with tools used for Japanese confectionery.
Traditional tricks for cute modern treats.

Activity Information
1. Visit the morning fish market at Komatsushima
Port
2. Select your favorite fish to eat for lunch
3. Experience net fishing on a fishing boat.
4. Visit a processing plant at the fishing port.
5. Enjoy a special seafood lunch at a local restaurantTime Required
4 hours
Number of Participants
Only 4 people are accepted.
(Hamo is caught by fixed nets in July and Experience fee
1-15, Minami-Komatsushima-cho, Komatsushima
August).
City, Tokushima, Japan
15,000 yen (tax included)
If you want to take home a hamo shabu-shabu,
Times Available
you can pay an additional 5,000 yen.
9:00 〜 13:00
The price does not include seafood for lunch.
Operator

Komatsushima Fishing
Association

Period of Availability
Early April - Early December
Morning market is closed on
Wednesdays and Sundays

Please purchase the fish of your choice at themarket.

11

Activity Information
1. Talk with the owner Ms. Nakano about making
sweets
2. Sweet potato confectionery making class.
3. Taste your creations［Included］
Special sweets assortment

Operator

Nakano Farm
40-13, Takabohyakuiuchi, Kitajima-cho,Itano County, Tokushima, Japan

Period of Availability
All year roundTimes Available
15:00 〜 17:00
Time Required
2 hours

Number of Participants
2 to 8 people
Experience fee
6,000yen

12

Komatsushima City

Sanagochi-Village“Study” the ins and outs of Japanese organic farming

Kiwi Fruit Orchard Visit in Tokushima’s Only Village

The "Tokushima Organic Agriculture Support Center," a school
normally only open to farmers, is a training facility where they study
organic vegetable cultivation techniques from soil preparation toharvesting. You get a special “half day pass” to attend classes, where
you’ll visit fields, learn about the reasons why organic vegetables taste
so good, as well as healthy and ethical consumption. Class ends with ashopping trip to one of Tokushima's largest and most popular markets
for organic produce.

Operator

Tokushima Organic Agriculture
Support Center
11-4 Aza-Mamachi, Kushibuchi-cho,
Komatsushima City Tokushima, Japan

Activity Information
1. Learn the basics of organic vegetables (how to select vegetables and how to cook them well).
2. Experience harvesting in the field at the training facility’s farm.
3. Enjoy shopping at "Aisai Hiroba", one of the largest farmer’s markets in Tokushima.
［Included］
Organic vegetables harvested from your visit (may not be available depending on the season)

Period of Availability
Early September - Early March
Times Available
13:00 〜 16:00
Time Required
3 hours

Number of Participants
4 to 10 people
Experience fee
5,000 yen

Operator

Sanagochi Kiwi Fruit Orchard
84-1 Aza-Miyamae, Murakami, Sanagochi-Village,
Myodo County , Tokushima, Japan

Period of Availability
mid-October to mid-November
Times Available
13:00 〜 15:00
Time Required
1 hour 30 minutes

Activity Information
1. Listen to local farmers talk about how to eat it
2. Kiwi fruit Orchard visit/tour
3. Harvest experience
4. Taste homemade desserts and other kiwi fruit products［Included］
Kiwi fruit 2kg

Number of Participants
4 to 10 people
Experience fee
5,000 yen

Aizumi Town

Naruto City

Pickled in Sake: Nara-zuke Making from an Imperial Supplier

Japanese Tiger Prawn Harvesting Experience andNaruto local lunch

Nara-zuke is made by pickling vegetables such as melons and cucumbers insake lees. Though famous as a standard souvenir of Nara Prefecture, in fact
Tokushima Prefecture is the largest producer of Nara-zuke pickles in Japan.
This is a specially-created two-day experience to see the process of how thesecrisp white melons are transformed into amber-gold delicacies. You will try
part of the pickling process by hand (this experience is only available from
June to August). You will learn about the history of Nara-zuke and how to
eat it from the artisans of Tatsumiya Foods Co., which is designated as an
official supplier of Nara-zuke to the Japanese Imperial family.

Operator

13

Tokushima is known for growing a diverse variety of
produce, and this visit to the Higashino family’s kiwi
farm in Sanagochi Village is the perfect example ofthe prefecture’s farming versatility. After touring
the vine orchard, find out how Japanese eat thisfuzzy fruit and enjoy homemade desserts and jams.
Meeting local farmers in this mountain village is awonderful half-day trip.

Tatsumiya Foods Co.

Period of Availability
Monday through Friday,
June through August

187 Aza-Inui, Okuno, Aizumi-cho, Itano County,
Tokushima, Japan

Times Available
10:00 〜 17:00

Activity Information(DAY1, half day) Learn the history of Nara-zuke
Harvest white melons for the pickles(DAY2, half day) Salting of white melons
Taste the Nara-zuke pickles and learn how to cook with them
［Included］
2.5kg of Nara-zukeTime Required
5 hours (4 hours for the first session,
1 hour for the second session)
Number of Participants
4 to 10 people
Experience fee
7,000 yenJapanese people enjoy various kinds of shrimp, but there is a saying that goes: “Ise-ebi(lobster) for the shape, Japanese tiger prawns for taste.” It means that Japanese tiger
prawn is the one of the greatest ingredients. In this experience, you will ride on asmall boat and retrieve a basket which was set up overnight to catch some prawns.
The advantages of live prawns are their scent, texture, and color. Let’s quickly bringthem to the place where we will have lunch. You can enjoy them “raw,” “boiled,”or “grilled.” and the udon noodles with wakame seaweed tempura, which is also a
specialty of Naruto.

Activity Information
1. Take prawns nurtured in a big pond with sea water full of minerals from Naruto Strait, which used to be asalt farm. Then put those fresh prawns into a box filled with sawdust.
2. Owner’s family explains about prawns as a luxury ingredient, the feed for cultivation, a history of salt farms,
the effects of using sea water from Naruto Strait.
3. Choose your preferred recipe “raw,” “boiled,” “grilled.”
4. The lunch menu served with a bowl of udon noodles with wakame seaweed tempura, a specialty of Naruto

Period of Availability
January,February,August to November
Times Available
9:30 〜 12:30
156 Ejiriyama Mitsuishi Naruto-cho, Naruto City Time Required
Tokushima, Japan
3 hours

Operator

Naruto Kurumaebi
Limited Company

Number of Participants
1 to 6 people
Experience fee
8,000yen 〜 18,000yen per person
depending on the participants number

14

Kitajima Town

The Warmth of Tokushima’s Woodworks

Create the Original
Product
Pottery,Wooden Craft, Awa washi paper

Ishii Town

Wood and Metal: The Craft of “Ohitsu” (Wooden Tubs)

Tokushima has had a long history of woodworking
and its mountains provided a lot of lumber since theEdo Period. “Table Kobo kiki” makes tables, chairs,
and accessories for modern living spaces. You canchoose your favorite wood from a wide variety tocreate your own original clock or cup holder. You
can even burn a message or picture with special
laser printing. The Kimuras, owners of the shop,
will guide you through the process, finishing yourcreation with polishing and oiling.

Activity Information
If you’ve seen a sushi chef mixing rice with vinegar for sushi ina round wooden container, you’ve seen an “Ohitsu.” The woodgrain is simply elegant, but also naturally controls the moistureof the rice. Ohitsu and other wooden containers bound bycopper strips are an essential part of the Japanese kitchen.
Okada Seitaru is one of the few woodwork stores in Tokushimathat crafts a variety of round containers by hand. Come anddiscover the traditional skills behind these indispensable tools.

Operator

Okada Seitaru
30-2, Aza-Higashikakuen, Aihata, Ishii-cho,Myozai County, Tokushima, Japan

15

Activity Information

1. Store and workshop tour
2. Create an original clock or cup holder
・Draw a message or design
・Laser printing
・Polishing and oiling

1. Craftsman/Owner Mr. Okada explains about the making of Ohitsu andother wooden containers.
2. Factory tour and product tour
3. Try part of the crafting process under the guidance of craftsmen［Included］
Original clock or cup holder［Included］
Pre-made Original products Okada Seitaru Products：Taru, Oke, Ohitsu

Period of Availability
Tuesday to Thursday of the 1st and3rd week of the month.
Times Available
10:00 〜 14:00

Time Required
2.5 hours
Number of Participants
2 to 6 people
Experience fee
15,000 yen

Operator

Table Kobo kiki35-1, Hyakuteigai, Takabo, Kitajima-cho,Itano County, Tokushima, Japan

Period of Availability
All year roundTimes Available
10:00 〜 14:00
Time Required
1 hour 30 minutes

Number of Participants
2 to 10 people
Experience fee
10,000 yen (1 small clock or 2 cup holders)
15,000 yen (1 large clock or 3 cup holders)
Please choose either a clock or a cup holder.

16

Tokushima City

Yoshinogawa City

Discover Tokushima’s Unique Picnic Box

Japan’s oldest papercraft at the Tokushima’s
only remaining studio

The traditional art of papermaking (washi) started
in Tokushima 1,300 years ago with the Inbe Clangrowing flax and mulberry bark here in Awa (former
name for Tokushima). The last remaining Awa-washi
papermakers are holding strong to perpetuate thecraft in the hills of Yoshinogawa City at the Awagami
Factory.
The Awagami Factory has developed washi paper thatcan be printed with inkjet printers, and artists fromall over the world visit their studio to produce andprint their works. You also have the rare opportunity
to experience the traditional and cutting-edge
technology here by making paper the old-fashioned
way, as well as inkjet printing your favorite photo on
washi paper.

Kids in Tokushima packed lunch and sweets ina three-tiered wooden box and had picnics inthe mountains. This Yusanbako box is making acomeback for its portability and versatility. Join aprofessional table coordinator, Ms. Shimauchi, who
is also actively promoting the revival of this local
traditional custom. Learn how to fit the food into
the drawers, and enjoy a lunch in this delightful
Yusanbako. You will be able to take this compact
craft home with you as a memory of your time inTokushima.

Activity Information

Activity Information

1. Table coordinator Ms. Shimauchi explains
Yusanbako’s history
2. Arrange food in Yusanbako.
3. Indoor picnic Yusanbako lunch in Ms.
Shimauchi’s atrium studio.
4. Explore Ms. Shimauchi’s personal collection of
Yusanbako

1. Guided tour of Awagami Factory’s history, washi
craftsmanship, and see papermakers at work
2. Papermaking workshop (stripping mulberry bark,creating paper with silkscreen frame)
3. Print your favorite photos digitally on their
specialized washi paper.
［Included］
Three postcards, Two sheets of Japanese paper
Photo-printed washi paper［Included］
Yusanbako box to take home

Operator

ON THE TABLE“Yusanbako Project”
1-39-1, Minami Showa-cho, Tokushima City,
Tokushima, Japan(In the table coordinate studio ON THE TABLE)

17

Period of Availability
Time Required
2nd week : Tuesdays and Wednesdays,
3 hours
4th week : Wednesdays, Thursdays and Fridays Number of Participants
4 to 10 people
Times Available
11:00 〜 14:00
Experience fee
20,000 yen

Operator

The Awagami Factory
141 Aza-Kawahigashi, Yamakawa-cho,
Yoshinogawa City, Tokushima, Japan

Period of Availability
Closed on Mondays. If Monday is a national
holiday, the museum is closed the following
day (irregular).
Times Available
13:00 〜 17:00

Time Required
2 hours
Number of Participants
2 to 10 people
Experience fee
15,000 yen

18

Katsuura Town

Kamiita Town

Forging Knives from an Old-School Blacksmith

Pottery Rhapsody in Tokushima Blue

Seirangama Pottery Studio’s name is composed of the characters for “blue” and “indigo,”
and this fun workshop goes all in with this theme. After a quick explanation, you’ll takea seat in a 100-year-old renovated Japanese house and experience both the hand-building
technique, which is easy for beginners, and pottery making using an electric potter's
wheel. After making your two pieces, the owner Mr. Matsushita will create a piece foryou from a design of your choosing. After you’re done, the artisans will fire and glaze thepieces in all shades of blue and indigo, reflecting the sky, ocean, and rivers of Tokushima.

Operator

Seirangama
216-3, Sebe, Kamiita-cho, Itano County,
Tokushima, Japan

Activity Information
1. Introduction of Seirangama and explanation of today's pottery at the studio.
2. Making one-of-a-kind pottery pieces using hand- building technique and electric
potter's wheel (one piece each)
3. The owner creates a piece based on your wishes (one piece)

Period of Availability
Monday - Friday
Times Available
13:00 〜 15:00

Time Required
2 hours
Number of Participants
2 to 3 people
Experience fee
12,000 yen

Ishii Town

The joy of pottery in the middle of nature

Japanese knives are renowned for their superb
craftsmanship. This is a trip to meet the fatherson team of Okubo Blacksmiths, who have been
mak ing sword-sharp k nives since 1926. Watch
the blacksmiths hammer away in an atmosphericearthen forge. They are a dying breed of smiths who
know the entire process from start to finish. Witness
their skills, test the sharpness of their blades, get yourname engraved on one of their knives for you to takehome.

Activity Information
1. Knife seminar. Learn the differences between
different blade materials and Japan’s blacksmith
history.
2. Test a Japanese knife’s sharpness and effects onfood by cutting vegetables.
3. Tour of the forge

Pot ter y studio "Mayugama" is located on a hillsurrounded by seasonal f lowers and trees. It’s theperfect setting to enjoy the charm of ceramics with
Mr. Sato, one of the few potters in Japan who canhandle celadon, a temperamental pale-blue glaze. You
will be able to create your own piece with authentic
hand-building techniques, and the master himself willthrow a dish of your choosing on his wheel for you.
(See note below)［Included］
One Japanese kitchen knife produced by Okubo.
(Option:free name engraving)Operator

Okubo Blacksmith
107-2, Mitanisadaoka, Katsuura-cho,
Katsuura County, Tokushima, Japan

19

Period of Availability
All year roundTimes Available
Monday through Friday
Time Required
2 hours

Number of Participants
2 to 6 people
Experience fee
15,000 yen

Operator

Pottery Studio Mayugama
1055-3, Aza-Jonouchi, Ishii, Ishii-cho,Myozai County, Tokushima, Japan

Activity Information
1. Observe the works of Mr. Sato in his studio
2. Basic pottery lesson
3. Special workshop where Mr. Sato makes a piece［Included］
Original hand-built Work Work by Mr. Sato**Please note: It will take considerable time (several weeks to two months) to fire and glaze
the pieces. Please inquire regarding shipping options.

Period of Availability
Monday - Friday
Times Available
11:00 〜 14:00
Time Required
3 hours

Number of Participants
5 to 20 people
Experience fee
19,000 yen

20

Kamiita Town

Innovative Indigo: Dyeing with a Next-Generation Artisan

Please note the following regarding experiences

1.

5.

If you are participating in a food-related
experience and have a food allergy, please
notify us in advance when you apply. We will
prepare accordingly, to the extent possible.

Items that cannot be taken home the dayof the experience will be mailed with thecost of shipping separately charged. We ship
within Japan as much as possible. Please
note that some items may not be able to be
shipped overseas.

Food allergies“Watanabe’s” is an indigo-dyeing studio located in Kamiita-cho, a town
known for its production of Awa indigo dye (recently known as “JapanBlue”). Mr. Watanabe is part of a new generation of young artisans who areperpetuating the entire process from cultivating the plants to fermenting
the dye compound called sukumo, and dyeing the final product. You cantake home a piece of Japan Blue by choosing one of five accessories from thestudio workshop and dyeing it in the studio’s vats. Joining this tour helps
artisans like this continue to revive traditional crafts in a modern way.

Operator

Watanabe’s
314-10, Sebe, Kamiita-cho, Itano County,
Tokushima, Japan

Activity Information
1. Informative talk by Mr. Watanabe about indigo dyeing culture, with Japanese wasanbon sugar sweets
and coffee/tea
2. Visit the indigo fields and dyeing workshop.
3. Create original indigo-dyed goods. Choose 1 item (T-shirt, pouch, hat, cushion cover, or apron)［Included］
Indigo-dyed original product

Period of Availability
Monday - Sunday / All year roundTimes Available
10:00 〜 14:00
Time Required
3 hours

Number of Participants
2 to 6 people
Experience fee
16,500 yen

2.

Alcohol consumption
Please travel by public transportation (train,bus, taxi, etc.) or with a designated driver. If
it is necessary for you to drive a car after anexperience, we are unable to offer alcohol.

3.

Item Shipment

6.

How to apply to an
experience
If you would like to apply to an experience,
you may do so from the following web
page on the East Tokushima DMO website:
https://www.east-tokushima.jp/experience

Pick-up and Drop-off
Please make travel arrangements to theexperience location on your own. Dependingon the experience, there may pick-up anddrop-off services available; please inquire fordetails at the time of reservation.

Awa CityAmulet Making for a Safe Henro

4.

7.

Experience Information
The experience information listed here may
be subject to sudden changes by the provider.
Please inquire to confirm experience details
when you apply.

PricesT he pr ic e of t he e x p er ienc e i nclude s
everything listed on the introduction page ofeach experience.
Any additional items arranged or purchased
locally are not included in the experiencefee.
All prices are in Japanese yen and include
tax.
Travel agent's commission (margin) is notincluded.
The pilgrimage to 88 temples in Shikoku associated with KoboDaishi is called “Henro.” Asano Sohonten has been selling
pilgrimage goods near Kirihataji temple, the tenth temple of thepilgrimage, for 130 years. In this course, you will make a protective
amulet bracelet from prayer beads to ensure a safe journey. Aftertrying on a pilgrim outfit, Mr. Asano will lead you to the temple
and guide you through a simple yet meaningful ceremony tohonor the ancestors. After visiting the temple, you can be on yourway with a protective charm for your next adventure.

Operator

Sumotori-ya Asano Sohonten
173 Kirihatakannon, Ichiba-cho, Awa City,
Tokushima, Japan

21

Period of Availability
All year roundTimes Available
10:00 〜 14:00
Time Required
2 hours

Activity Information
1. Informative talk by Mr. Asano about the pilgrimage and various accessories
2. Amulet bracelet making
3. Try on pilgrim’s outfit
4. Guided walk to Kirihataji temple by Mr. Asano
5. Simple ceremony to honor the ancestors (explanation by Mr. Asano)
6. Visit Kirihataji temple

8.

COVID-19 Countermeasures
In order to prevent the spread of COVID-19
infection that is prevalent worldwide, theexperience provider may ask you to use
a disinfecting alcohol spray, to have yourtemperature checked, and to wear a mask.
Your compliance and understanding areappreciated.

［Included］
Protective amulet bracelet Special gift from Asano Sohonten

Number of Participants
2 to 8 people
Experience fee
9,000 yen22