News Release

2nd November, 2023

HANDS Rebranded from TOKYU HANDS and Comes with a New Logo•••

The name and logo revamp are in conjunction with the management change in Japanannounced on 31st March 2022, when HANDS became a subsidiary of CAINZ
Corporation.
HANDS, rebranded from TOKYU HANDS, will cherish the founding theme “Restoration ofthe Hands”, and inheriting the past whilst moving forward.
HANDS Singapore Orchard Central store is amongst the first to unveil the revamp
alongside three new lifestyle corners and more than 1,200 unique new products.

L to R: HANDS new logo and HANDS Shibuya outlet in Japan

Singapore, 2nd November 2023 – TOKYU HANDS, a favourite of shoppers, housewives, and avid
lifestyle enthusiasts since its establishment 47 years ago, has changed its name and trade nameto HANDS as of March 31st 2022, when it became a subsidiary of CAINZ Corporation, a major
operating company in the BEISA Group.
The rebranding will more accurately honour its founding purpose of “Restoring the Hands”, andinheriting the past while updating for the future. HANDS’ new brand message, “Inspiration starts
from your hands. Excitement begins from your hands,” will realise the goal of bettering lives andcreating a lifestyle of culture.
All HANDS stores including HANDS Singapore will carry the new company name and logo by theend of March 2024.
IG: @hands_official.sg
FB: @HANDSSingapore#HANDSsg #HANDSNewHAND #HANDSHAND

The new name, HANDS, is expected to bring creativity of all forms, to stir inspiration and to drive
excitement at home and in life. The motif of the new logo, which is the “hand”, represents thestarting point of the company. It is deliberately presented as a stylized imagery of the kanji wordte (手) and is created in a continuous ‘single stroke’, symbolizing the founding purpose to inherit
the past while updating for the future. It also incorporates the traditional existing deep green
colour of HANDS, in hopes of continuing to uphold HANDS’ values and familiarity.

Gifting Perfected by Your Own HANDS
Three renewed lifestyle corners and more than 1,200 unique new products at HANDS Orchard
Central store
HANDS has many gifts for birthdays, weddings, Christmas and other occasions, and is pleased tointroduce the following renewed services and new products for those who are looking for a
special gift for their loved ones in the upcoming festive seasons:
1. Look forward to the renewed gift-wrapping service. Present the perfect gift in a newwrapping design where you can wrap your purchased items neatly in various shapes
and/or sizes for a nice presentation, while including a hand-written customized message
on the top. It comes with a non-woven bag and an environmentally friendly paper closureand seal.

HANDS’ new wrapping paper, non-woven bag, and paper shopping bag

IG: @hands_official.sg
FB: @HANDSSingapore#HANDSsg #HANDSNewHAND #HANDSHAND2. [NEW!] Hands Singapore exclusively pre-sells the Pilot high-end models for “Frixion Ball
Knock Zone” pen to commemorate its first official launch in the ASEAN region. Find out
more about the new Frixion series where its erasable ink is now equipped with denser ink
colours, an increase in writing saturation and capacity while its new engineering reduces
the noise of pen clicking. They come with Frixion refill upgrades that promise 30% increasein ink density, 40% increase in writing distance, and 70% increase in ink volume. A newand-improved smart tip holding system holds the pen nib steady for firm consistentwriting each time.
Discover the new collection of the full line-up of Pilot MR3 series of fountain pens, rollerball and ballpoint pens, the new "Yubi-Makie" from Sailor Fountain Pen and many more.
Each purchase comes with HANDS’s complimentary personalized Name Engraving ServiceShoppers can surprise their loved ones with this added personalization to the gift.

Pilot Frixion Ball Knock Zone pens- exclusive pre-launch in Hands Singapore stores

3. Look forward to its renewed Healthcare Corner, where beauty and wellness enthusiasts
are welcome to try out various healthcare products before making a purchase. This
includes Backjoy Orthopedic Back Support and Orchard Central store-exclusive
Nishikawa Keeps Hip Pillow Cushion for better spine alignment when you are seated.

L to R: Backjoy Orthopedic Back Support and Nishikawa Keeps Hip Pillow Cushion

IG: @hands_official.sg
FB: @HANDSSingapore#HANDSsg #HANDSNewHAND #HANDSHAND

Creating a New DIY Culture where Inspiration Starts: 7 Values
Seeking to inspire creativity, ingenuity and imagination, the new HANDS welcomes shoppers with
“7 Values”, implemented in different segments across its stores:

Some of the initiatives are as follow:
1. Be Inspired by New Seeds of Culture, by discovering new trends, hidden gems, and neverbefore-seen styles in our stores. Expect to find and enjoy coffee products that open a new
window into one's life - such as immersion drippers, French presses, and cold brewbottles!
2. Make Everyday Your Own Way, by exploring the imagination of lifestyle creativity throughseasonal hot topics and trends. Discover this in a corner of exciting tools, kits, materials,
and more to create lively and enjoyable stories for your personal and seasonal events oflife. There will also be mechanical pencils from Japan, such as high-performance Pentel
OrenzNero ranges to try out.
For more details, please see the in-store display.

IG: @hands_official.sg
FB: @HANDSSingapore#HANDSsg #HANDSNewHAND #HANDSHAND

[Promotion] Celebrate the Renewal of HANDS
Celebrating the unveiling of its new name and new logo, HANDS has special promotions prepared
to welcome new and loyal shoppers from 28th October – 5th November 2023:- Redeem a free shopping bag with the new HANDS logo when you shop in-store. No
minimum spend is required.
- Get a 10% off double discount coupon for your next purchase with a minimum spend of$30. Redeemable from 6 – 30 November, and 1 - 31 December 2023.
Check out many other promotions prepared in the stores!

-END-

IG: @hands_official.sg
FB: @HANDSSingapore#HANDSsg #HANDSNewHAND #HANDSHANDBy taking advantage of our group strengths, HANDS will continue to work with CAINZ to realize
customer’s “better lives” and “create a lifestyle culture”.
About CAINZ
Name
Establishment
Main Business
Number of Stores
Official website

CAINZ CORPORATIONMarch 1989
Management of DIY shop
234 stores *As of June 1st, 2023
https://www.cainz.co.jp/

About HANDS
Name
Establishment
Number of stores

Hands Inc.
August 1976
93 stores (including 15 overseas stores)*As of October 18th, 2023

Official Website
Corporate Philosophy

https://info.hands.net/en/
HANDS is committed to help customers create a lifestyle culture.
In order to contribute to the daily lives of each customer's lifestyle,
we offer a wide variety of products while providing friendly andcourteous consulting sales based on our extensive productknowledge.

HANDS Singapore, Orchard Central Store
Name
Address
Opening Hours
Official Website
Contact
Social MediaHashtags

HANDS JAPAN (S) Pte. Ltd.
181 Orchard Rd #B1-07, Orchard Central, Singapore 238896
11am to 10pm dailywww.hands-singapore.com.sg
info@hands-singapore.com.sg
IG: @hands_official.sg FB: @HANDSofficialSingapore#Handssg #HANDSNewHAND #HANDSHAND

IG: @hands_official.sg
FB: @HANDSSingapore#HANDSsg #HANDSNewHAND #HANDSHAND

IG: @hands_official.sg
FB: @HANDSSingapore#HANDSsg #HANDSNewHAND #HANDSHAND