December 18, 2014
Shinichi Ueno
President and Group CEO
ASATSU-DK INC.
Securities code: 9747

ADK Acquires Shares in d-rights Inc.
Beef up its content business by extending content portfolio
and accelerating overseas expansion
ADK (Registered name; ASATSU-DK INC., Head Office: Minato-ku, Tokyo, President &Group CEO: Shinichi Ueno) announces that its board of directors passed the resolution on
December 9, 2014 on purchase of part of shares in d-rights Inc. (hereinafter, “d-rights”, HeadOffice: Chiyoda-ku, Tokyo, President: Daizo Suzuki), a wholly-owned company of Mitsubishi
Corporation (hereinafter, “MC”, Head Office: Chiyoda-ku, Tokyo, President & CEO: KenKobayashi) to make it an affiliate. Upon resolution, ADK and MC concluded Stock Purchase
Agreement, effective December 18, 2014.

1.

Reasons for Acquisition
Since “Eight Man”, started broadcasting in 1963, ADK has developed content business andbuilt its success by involving in a number of TV animation programs and live-action films. Our
involvement has been evolved from planning and creating animation programs tomerchandising of animation characters, utilizing them in sales & promotion activities, and tomusical theaters and live events. We have recently stepped up our efforts in on-line
distribution of Japanese anime titles to overseas markets where the number of fans is growing,along with e-commerce capability to promote anime-related goods.

d-rights, on the other hand, specializes in video picture production (animation andlive-action), rights management and overseas sales with strong capabilities in producing
content projects and established overseas network. Beyblade series, in particular among
titles that d-rights was involved in rights management and overseas sales, has enjoyed amega hit not only at home but abroad, mainly in the North America and Europe.

We had thorough examinations and negotiations over the investment in d-rights which has
global track record in rights management and sales of quality content and also has theestablished global network. Consequently we came to a conclusion that adding d-rights to
our Group will lead ADK’s content business to further extend its content portfolio andbusiness areas, gaining a foothold in an overseas arena. We strongly believe that thiscollaborative and complementary business will definitely bring significant benefits to bothcompanies since ADK and d-rights have their forte in the Asian market and the North
America/Europe respectively.

ADK pledges to enhance d-rights’ corporate value, working closely with MC, the existing
shareholder of the company.

2. Profile of d-rights Inc.
(1)

Company named-rights Inc.

(2)

Address

2-11, 2-Chome, Kanda-tsukasa-machi, Chiyoda-ku, Tokyo(3)

Representative

President, Daizo Suzuki(4)

Business line

(5)

Capital

80 million yen(6)

Establishment

December 1, 1988

(7)

Major shareholders
and shareholding ratio

Diversely producing content from planning of original characters,
animation and game, Web to production and development

Mitsubishi Corporation

3. Profile of Mitsubishi Corporation(1)

Company name

Mitsubishi Corporation(2)

Address

3-1, Marunouchi 2-Chome, Chiyoda-ku, Tokyo(3)

Representative

President & CEO, Ken Kobayashi(4)Business line

General trading house(5)

Capital204,446 million yen (as of the end of March, 2014)(6)

Establishment

April 1, 1950.

100.00％4. The number of acquired shares and pre-and-post acquisition ownership status

(1)

(2)

(3)

The number of shares
held before transfer

0 shares(the number of voting rights: 0)(the ratio of voting rights：0.0%)

The number of acquired

816 sharesshares(the number of voting rights: 816)

The number of shares
held after transfer

816 shares(the number of voting rights: 816)
(the ratio of voting rights: 51.0%)

Contact: Kaori Nakajima
Office of Corporate Communications
TEL. +81-3-6830-3855
Email adkpr@adk.jp＃＃＃