Book C – C7.1

MARKETING AND ADVERTISING RULES(Approved by Council 21 March 2023,
effective 31 March 2023)

SPECIFIC DEFINITIONS
The words and phrases used in these Rules that are defined terms (denoted by initial capitalletters) shall have the meanings specified in the Constitution and/or the General Definitionsor (in respect of the following words and phrases) the following meanings:
Bet

has the meaning given to it in the Manipulation of Sports
Competition Rules.

Bettingmaking, accepting, or laying a Bet and shall include,
without limitation, activities commonly referred to as
sports betting such as fixed and running odds,
totalisator/tote games, live betting, betting exchange,
spread betting, peer to peer betting and other games
offered by legal betting operators or illegal betting
operators.

Gambling

games of the type that are played in casinos, online
and/or in betting shops (including, but not limited to,poker, bingo, backgammon, roulette, baccarat,
blackjack, keno, slot machine and dice).

Book C – C7.1

1.

Marketing and Advertising Rules

1.1

This Rule shall apply to the following World Rankings Competitions:

1.2WorldRankings
Competitions
Definition Paragraph Number

Definition – held or sanctioned byWorld Athletics

1.a.

World Athletics Series

1.c.

The athletics programme of Games andotherAthletics
Competitions
withparticipants from different Areas.

1.d.

Invitation meetings / circuits and label roadraces.

1.e.

International Matches with participantsfrom different Areas.

Area Associations may promulgate produce and circulate their own marketing andadvertising rules and regulations to apply to:WorldRankings
Paragraph Number

Competitions Definition – held or sanctioned by an
Area Association

2.a.

Area Championships

2.b.

Intra-Area Championships

2.c.

The athletics programme of Games andotherAthletics
Competitions
withparticipants from a single Area.

2.d.

Invitation meetings / circuits and roadraces.

2.e.

International Matches with participantsfrom a single Area.

failing which those applicable regulations of World Athletics pursuant to these Rules
shall apply.
1.3

Marketing and advertising displays of a promotional nature shall be permitted in allcompetitions held under paragraphs 1 and 2 of World Rankings Competitions
definition, provided such advertising and displays comply with the terms of these Rules
and with any Regulations that may be passed under them.

World Athletics Marketing and Advertising Rules (approved by Council 21 March 2023 effective 31 March 2023]).1

Book C – C7.1

1.4

The Council may pass Regulations from time to time giving detailed guidance as to theform advertising may take and the manner in which promotional or other material may
be displayed at competitions held under paragraphs 1 and 2 of World Rankings
Competitions definition.

1.5

The scope of application of the Marketing and Advertising Regulations Clothing &Accessories: World Athletics Series Events (see Book C, C7.2) and the Marketing andAdvertising Regulations Event Branding: World Athletics Series Events (see Book C,C1.2 Appendix 4) to the following World Rankings Competitions is as follows:
Application

Definition

Mandatory

World Rankings
Competitions Definition
Paragraph Number
1.a.

Optional

1.c.

The athletics programme ofGames and other Athletics
Competitions withparticipants from different
Areas.

1.e.

International Matches withparticipants from different
Areas.

2.a.

Area Championships (of alltypes and disciplines).
Intra-Area Championships.
The athletics programme ofGames and other Athletics
Competitions withparticipants from a single
Area.
International Matches withparticipants from a single
Area.

Pursuant to Rule 1.2
above, where the Area
Association does not havetheir own regulations
concerning clothing &accessories, the regulations(C7.2) apply by default

2.b.
2.c.

2.e.

1.6

World Athletics Series
Events

The scope of application of the Marketing and Advertising Regulations Event Branding:
Diamond League & Continental Tour Gold (see Book C, C1.3 Appendix 1 and C1.4
Appendix 1) to the following World Rankings Competitions is as follows:
Application

Mandatory

WorldRankings
Competitions Definition
Paragraph Number
1.d. & 2.d.

Definition – sanctioned
by either World Athletics
or an Area Association
Diamond League,
Continental Tour Gold
only.

Optional

1.d. & 2.d.

Other invitation meetings /circuits and label roadraces, not listed in the
mandatory section above
unless specified otherwise.

2World Athletics Marketing and Advertising Rules (Approved by Council 21 March 2023, effective 31 March 2023)

However, for the
avoidance of doubt, theMarketing & Advertising
Rule 1.7 applies to all
Invitation meetings /circuits and label roadraces.

1.7

The following permissions and prohibitions apply to all competitions held underparagraphs 1 and 2 of World Rankings Competitions definition:
1.7.1

General: Marketing which is, in the opinion of World Athletics,
tasteless, distracting, offensive, disreputable, defamatory orunsuitable, bearing in mind the nature of the World Ranking
Competition, is prohibited.

1.7.2

Alcohol Products: Marketing of alcohol products is permitted provided:a.

it complies with all applicable laws; andb.

such alcohol products have an alcohol content of less than20%.

1.7.3

Tobacco & Related Products: Marketing of tobacco or tobacco related
products and e-cigarettes (including e-shisha or e-hookah) or ecigarette related products (e.g. refills) are prohibited.

1.7.4

Arms and Weapons: Marketing of arms and weapons (including theirmanufacturers) are prohibited.

1.7.5

Food Supplements/Nutritional Supplements: Marketing of foodsupplements/nutritional supplements/products are prohibited, unlessspecifically approved in writing, following consultation with the Health& Science Department, by the Chief Executive Officer or theirnominee.

1.7.6

Energy Drinks: Marketing of energy drinks (containing stimulants) areprohibited, unless specifically approved in writing, following
consultation with the Health & Science Department, by the Chief
Executive Officer or their nominee.

1.7.7Sports Drinks/Hydration Tablets: Marketing
Drinks/Hydration Tablets are permitted.

1.7.8

Pharmaceutical Companies and/or Products: Marketing of any
pharmaceutical companies and/or any pharmaceutical products areprohibited, unless specifically approved in writing, following
consultation with the Health & Science Department, by the Chief
Executive Officer or their nominee. For the avoidance of doubt,
Cannabidiol (CBD) companies and/or products are prohibited.

1.7.9

Betting/Gambling: Marketing of any Betting and Gambling products
and services are prohibited, unless specifically approved in writing,ofSports

Book C – C7.1

following consultation with the Athletics Integrity Unit, by the Chief
Executive Officer or their nominee.
1.7.10Lotteries: Marketing of national /state lotteries are permitted.

1.7.11

Political/Religious Marketing: Both political (i.e. the promotion of any
political parties, associations, movements, ideas or any other politicalcause) and religious (i.e. the promotion of religions, movements, ideas
or other religious causes) marketing are prohibited.

1.7.12All marketing and advertising displays must comply with all applicablelaws and safety regulations.

Note to Rule 1.1 and 1.2
If an Area Association chooses to adopt any Regulations passed by the Council under
this Rule, then the Area Association will need to seek approval to adopt such
regulations in accordance with its own internal approval procedures. Whether an Area
Association produces their own marketing and advertising rules and regulations, or
this Rule and Regulations issued pursuant to it apply, the Area Association isresponsible for the application and enforcement of the regulations and not World
Athletics. For any competitions held under 1.c., 1.d. 1.e. &. 2.d. of the World Rankings
Competitions definition it is the individual event organiser that is responsible for theapplication and enforcement of the regulations and not World Athletics.

4World Athletics Marketing and Advertising Rules (Approved by Council 21 March 2023, effective 31 March 2023)