Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

September 24, 2014
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix’s beacon gets implemented in the event/office reception system
By using beacons, there will be no queuing and no filling in forms;
smart registration can easily be supported

Aplix IP Holdings Corporation (“AIP”) announced today that its beacon product, which has been attracting
attention as the new solution for a wide range of services such as O2O and location information and thelike, has been implemented by M-SOLUTIONS, Inc. (“M-SOLUTIONS“), a subsidiary of SoftBank
Technology Corp., in its “Smart at® Series”, a business support application for the event/office reception
system. Working with M-SOLUTIONS’ “Smart at Series”, Aplix’s beacons is able to detect the coming ofvisitors and send necessary information to the smartphones of visitors, which could easily enable asmooth reception process.
“Smart at event”, an event reception service provided by M-SOLUTIONS, allows the event organizer toregister event information beforehand and send the QR code to visitors. On the day of the event, when thevisitors come to the event reception, they only need to put their smartphones over the QR code, and thenthe registration process could be completed. By implementing Aplix’s beacon for the event reception,
visitors can automatically receive necessary information when coming close to the event venue, even atplaces where GPS or Wi-Fi receptions are bad such as the basement or in a confined small indoor area,
so the problem of the long queue at the event registration area can be solved. Moreover, using ourbeacons for “Smart at reception” could also save efforts for filling out forms, and etc. at the office reception,and therefore can drastically reduce operation overhead and achieve efficiency.
Aplix’s “MyBeacon® Series” implemented by the “Smart at Series” adopts the iBeacon licensed
technology. Aplix has continued to develop/commercialize the crucial features for beacons in real-world
applications, which include improving the precision of location measurement and offloading
communication overhead from the mobile devices. As Aplix’s beacons are equipped with the enhanced
security feature by the electronic authentication function, they are continuing to be implemented
practically by various industries.
With Aplix’s high level of software development capability and innovativeness, we endeavor to meet ourcustomers’ needs in our technology business where we could demonstrate our advantage. By providing
excellent technology timely, and also by offering beacon hardware at low price, which can be easily andreliably used by anyone, as well as infrastructural service such as security, we devote ourselves morethan before to expanding our markets and business foundation.

Aplix IP Holdings Press Release■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling
lives through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location
beacons and notification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and isincreasingly used in many different business sectors, including food and drink services, apparel and fashion, distribution, real estate,leisure and entertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional
information solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only
when it detects a predetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as
water purifiers, humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous
well-received titles. One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in bookform. Offering books and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular
books including Don’t Spill the Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL：

050-3786-1702■Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of theirrespective companies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japaneseoriginal and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for
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