CONTINENTAL TOUR REGULATIONS 2024
APPENDIX 2
MARKETING AND ADVERTISING: EVENT BRANDING
CONTINENTAL TOUR GOLD ONLY
1.

SPECIFIC DEFINITIONS

The words and phrases used in these Regulations that are defined terms (denoted by initial
capital letters) shall have the meanings specified in the Constitution, the General Definitions
and/or the Rules or (in respect of the following words and phrases) the following meanings:
Advertising

any advertising and/or display of a promotional nature.

Advertising Boarda surface whether static, fixed, electronic, rotatable,
virtual or otherwise, suitable for Advertising or otheridentification which is placed at the Event Sites, andwhich includes Perimeter Boards and In-field Boards.

Applicable Laws

all laws and statutory regulations (including the laws of
the country where an Event takes place) as well as health& safety laws and any statutory regulations issued by orapplicable to broadcasters.

Bib

the identification card (which identifies the Athlete’s
country, name and/or number) worn by an Athlete during
the Competition.

Competition

the athletic competition (in all its various forms anddisciplines) which the Athletes participate and compete
at the Event.

Competition Official

an official, or his or her representatives, appointed by the
Event Organiser of a Competition in accordance with theCompetition Rules.

Constitution

has the meaning given to it in the Generally Applicable
Definitions.

Eventmeans an event organised under paragraphs 1.d. & 2.d.
of the World Rankings Competitions definition.

Event Logo

any symbol, design or other graphical identification,
and/or the official name (including website address andsocial media handles) of the Event (including, if
applicable, the name of a Title Sponsor incorporated into
the official name of the relevant Event).

Event Organiser

the organiser who has responsibility for the operationaldelivery of the relevant Event and has been granted therelevant World Athletics label or permit to do so.

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Event Sites

for Events, whether indoors or outdoors, those areas(including areas of a course or route) under the control of
the Event Organiser.

Event Sponsors

the entities that have been granted and have acquired
marketing rights in relation to the Event at a regional or
national level, which include the Title Sponsor, the Event
Supporters, the Event Suppliers and the Public
Institutions.

Field of Playthe area in which the Athlete participates and/or
competes in their Competition (which for non-stadium
Events means the course) including the post Competitionarea and, if the Athlete wins a podium place, the arealeading to the podium, the mixed zone, press conference
areas and where a victory ceremony or laps take place.

In-field Boards

an Advertising Board placed in the Event’s stadium within
the inner edge of the track.

International Competitions

has the meaning given to it in the Generally Applicable
Definitions.

Logo

any symbol, design or other graphical identification,slogan and/or the name (including websites and social
media handles) of any entity and/or of any product ofsuch an entity.

Marketingthe promotion or sale of products or services, including
butnotlimitedtoAdvertising,activations,communications,engagement,
endorsements,
promotions, sponsorship or sponsored publications.

Perimeter Boardan Advertising Board which is placed in the Event’s
stadium around the outside of the track at the first or
second tier, at or near the warm-up track or along thecourse of a non-stadium Event or Competition.

Presentation Bib

a presentation bib which is worn by a podium placed
Athlete at Competition ceremonies.

Providerany company, whose principal business is the
manufacture or the provision of any kind of equipment,
apparel or other products or services for use by an
Athlete, Competition Official or otherwise at an Event thatare necessary for the staging and organisation of the
Event (such as drinks, copiers, cars, timing,measurement,
computerhardware/software,
telecommunications,andhomeelectronics(TV/audio/video/broadcasting equipment)), or any
company who has been approved by the Event
Organiser, which has manufactured any kind of
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provided services for use by an Athlete, Competition
Official or otherwise at an Event.
Title Sponsor

the Event Sponsor which is the title sponsor of the Event
incorporated into the official name of the relevant Event.

Trademarks

all registered and unregistered trademarks, service
marks, trade dress and other indicators of source, origin,sponsorship, certification or endorsement, trade names,
emblems, logos, corporate names, slogans andcommercial symbols, catch-phrases, slogans, taglines,
all applications therefor, and all associated goodwill.

2.

PURPOSE AND COMMENCEMENT
These Regulations are made in accordance with Articles 4.1 (c), (d) and 47.2(d) of
the Constitution and Marketing and Advertising Rules.
Pursuant to the Marketing & Advertising Rules, these Regulations may be amended
from time to time by Council. Any amendment made to the Regulations will be
included in a subsequent version and will be effective as of the date such variation isapproved by Council.
Unless stated otherwise in any Event related regulations issued by World Athletics
from time to time, these Regulations govern the Marketing displayed at, taken into orplaced at Event Sites by any of the entities described herein or otherwise participatingin or assisting the organisation of or the exploitation of Diamond League andContinental Tour Gold Events.
These Regulations must be read in conjunction with the Rules and Regulations.
To the extent of any inconsistency between:

2.5.1

these Regulations and the Rules, the relevant provision of the Rules shall apply;

2.5.2

these Regulations and the Constitution, the relevant provision of the Constitution shallapply.

3.

GENERAL MARKETING PRINCIPLES
Marketing at the Event Sites must:a) comply with the Rules and Regulations, these Regulations, any applicableguidelines issued by World Athletics as well as all Applicable Laws; andb) not adversely interfere with the integrity or technical conduct of a Competition(including on the Field of Play) including interfering with official markings, impeding
the Competition Officials from officiating or coaches view of the Athlete (forexample, view of an Athlete’s approach technique for a jump or throw) and, inparticular, Regulations 4 to 10 are subject always to this overriding principle);c) not be obstructed from the spectators and broadcasters’ camera view in any
manner during the WAS Event, except for obstruction incidentally caused by
Athletes and Competition Officials during their participation in a Competition; andWorld Athletics Continental Tour Regulations Appendix 2 (Approved by Council on 28 February 2024, effective from 08 March
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3d) not obstruct television cameras and railcams.
No items with Advertising, Logos or other brand identification, other than as expressly
permitted in these Regulations approved by the Event Organiser and the World
Athletics Chief Executive Officer or their nominee, may be displayed, taken into orplaced in the Event Sites by Athletes, Team Personnel, Competition Officials, Event
Organisers, Event Sponsor, photographers, camera crew, Providers or any otherentities described in these Regulations or otherwise participating in or assisting in theorganisation or exploitation of an Event.
Any Marketing, Advertising and/or Logos displayed or placed at the Event Site is
subject to the prior approval of the Event Organiser.
Additional opportunities for Marketing at the Event Sites not provided for in theseRegulations or deviating from these Regulations may be provided with the prior writtenagreement of the Event Organiser and the World Athletics Chief Executive Officer ortheir nominee.
Permissions and Prohibitions
3.5.1

These Regulations are subject always to the permissions and prohibitions set out at
Rule 1.7 of the Marketing and Advertising Rules.
Use of World Athletics Logo

3.6.1

Any use by an Event Organiser of the World Athletics name/Logo shall not be used ina manner that implies, suggests or creates an association between an Event Sponsor
and World Athletics. The World Athletics name/Logo shall be used in accordance withthe relevant World Athletics brand guidelines and shall not be used by the Event
Sponsor next to, with or alongside the name of and/or Logo of an Event Sponsor,
unless the Event Sponsor is also a World Athletics commercial affiliate and the World
Athletics Chief Executive or their nominee has given its prior written approval.

4.

MARKETING AT ALL EVENTSAwards Podium
The front, top and any element forming part of the awards podium may display the
Event Logo and/or the Logo of one or more of the Event Sponsor. The maximum
height of each Logo is 30cm, unless otherwise agreed with the World Athletics Chief
Executive Officer or their nominee.
Backdrops
Backdrops, such as those placed behind the awards podium, in the mixed zone andin press conferences, may display the Logo of the World Athletics, the Event Logo
and/or the Logo of one or more of the Event Sponsor. The maximum height of each
Logo is 30cm, unless otherwise agreed with the World Athletics Chief Executive
Officer or their nominee.
Event Sponsor Announcements

4.3.1

Event Sponsors may be acknowledged in public address announcements prior to,during the course of and after a Competition. Such announcements may include aWorld Athletics Continental Tour Regulations Appendix 2 (Approved by Council on 28 February 2024, effective from 08 March2024)
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jingle, shall be made in a reasonable manner and must not interfere with theCompetition and broadcast coverage. During the course of a Competition, Event
Sponsors’ announcements may have a maximum total duration of 60 seconds per
hour.
4.3.2

Any Event Sponsor announcements shall not interfere with any broadcast recordings
and, therefore, appropriate adjustment must be made to the volume of any publicannouncement system loudspeakers placed near to the broadcast commentary andinterview positions.
Scoreboards/Giant Screens

4.4.1

The outside frame of the scoreboards (also known as giant screens) shall be clear of
any Advertising of the manufacturer, unless it is a Commercial Affiliate. The Logo of
Event Sponsor may be placed on the outside frame of the scoreboard, provided thatthe maximum distance between the edge of the Logo and the edge of the scoreboard
is 1.2m.

4.4.2

Advertising of the Event Sponsor with or without spoken text (such as advertisingslots, commercials etc.) may be shown on scoreboards before the commencement ofeach session at the Event and immediately after the last session of an Event, as wellas during dead time between Competitions.

4.4.3

The Logo of the Event Sponsor may be displayed on the scoreboard screen during a
Competition.
Gantries
Gantries are produced in varying designs, shapes and sizes depending on the Event
Site. Accordingly, there are no restrictions in respect of the size, number and positionof the:(i) Event’s official title(ii) Event Logo(iii) Official timing devices with the Logo of the Event Sponsor providing the services
with respect to timing(iv) Event Sponsor Logos
on the start, finish and awards ceremonies’ gantries or any other gantry on the
Event Site. This Regulation applies to Athlete entrance gates and gantries at
stadium events.
Finish Line Tape
The Logo of Event Sponsor and/or the Event Logo may be repeatedly displayed on
both sides of the finish line tape. The maximum height of each Logo is 20cm.
Space Blankets
Two (2) Logos of Event Sponsor may be displayed on both sides of space blankets
provided to Athletes during or at the end of a Competition. The maximum size of each
Logo is 40cm2 with a maximum height 5cm.

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Award Items
Any award items (except medals) given to Athletes at the end of a Competition, at thefinish line or during medal ceremonies may display the Logo of one or more of the
Event Sponsor and/or the Event Logo. The maximum height of each Logo is 5cm.
Product Placement
Event Sponsor’ products may be placed at the Event Sites during the Competition,
including at the Event’s tracks, in-field, along the Competition’s course and at press
conferences. The size, location and manner of such placement must be determinedby the Event Organiser.
5.

MARKETING AT STADIUM EVENTS
Track Surfaces (Main Track and Warm-up Tracks)

5.1.1

Logo of the Track Surface Manufacturer
A maximum of two (2) flat Logos of the actual manufacturer of the track surface may
be displayed in watermark style on the track surface, provided that the actual
manufacturer of the track surface is an Event Sponsor of the relevant Event. The
height of each such flat display shall not exceed 1m for outdoor tracks and 0.5m forindoor tracks. The identification must not interfere with the track markings.

5.1.2

Name of the Stadium and/or Name of the Host City and/or the Event Logo
The following identifications (without limitation or number) may be displayed in a flatwatermark style on the track surface:
Name or Logo–
Max. Two (2)from options
below

i.

Maximum Height
IndoorOutdoor

Stadium Name
(may includecommercial
name)

2.5m

5m

Host City

2.5m

5m

Event Logo
(may include
Title Sponsor)

2.5m

5m

Logos ofCommercial
Affiliates

0.5m

1m

provided always that the shade of the watermark identification must be in thebase colour of the track and must be diluted a maximum of 66% by white

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5.1.3

World Athletics Certification Logos
A maximum of two (2) identifications, two (2) of the same or one (1) of each “World
Athletics Certified Product” and/or “World Athletics Certified Facility”, may bedisplayed in a watermark style on the track surface. The width of each such flat display
shall not exceed 50cm for outdoor tracks and 25cm for indoor tracks. The identificationmust not interfere with the track markings and should be outside of the area where
Athletes are competing. The World Athletics Certification logos shall be subject toterms and conditions of licence and used in accordance with the relevant World
Athletics brand guidelines and it shall not be used next to, with or alongside the name
and/or Logos of an Event Sponsor unless it is an World Athletics commercial affiliate
and the World Athletics Chief Executive Officer or their nominee has given its priorwritten approval.
Advertising Boards

5.2.1

General Principles(i) Content: The Advertising Boards may display Logos as well as any otheridentification or content authorised by the Event Organiser, of the Event Sponsor,
the Event, the host city and the broadcasters, or, subject always to Regulation
3.5 above, any other third party as determined by the Event Organiser.
(ii) Double-sided: Advertising Boards may be double-sided with Advertising
displayed on both sides of the Advertising Boards.
(iii) LED: if LED technology is used, solus and/or shared solus configurations are
permitted.

5.2.2

Outdoor Stadium

5.2.2.1 Perimeter Boards(i) First Tier: Perimeter Boards around the track shall be placed in standard
conditions at 30cm from the outside edge of the track, including on the reverse
camera-angle, camera blind side along the 100m straight (“100m Straight
Boards”). They shall be of a consistent height. They must be limited to one row.
A second row directly behind the track boards is not permitted.
(ii) Second Tier: Perimeter Boards are permitted in the second tier. They shall be ofa consistent height.
(iii) Size: Perimeter Boards may have a maximum height of 1.2m.
5.2.2.2 Perimeter Board Behind the Start of the 100m(i) One (1) Perimeter Board or backdrop may be placed behind the start of the 100m
(110mH), either at track level or raised 50cm from the track surface. Such
Perimeter Board behind the start of the 100m may display the Logo of one ormore of the Event Sponsors.

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(ii) The maximum height of the behind-the-start of the 100m Perimeter Board or
backdrop is 2.5m and its maximum width is the width of the track.
5.2.2.3 In-field Boards(i) Position: In-field Boards, if any, shall be placed in standard conditions at not lessthan 50cm from the inner edge of the track, anywhere in the infield.
(ii) Maximum amount: A maximum length of 120m of In-field Boards is permitted.
(iii) Size: In-field Boards have a maximum length of 3m and height of 50cm. The Infield Boards may be elevated on a neutral pedestal of a maximum height of 10cm,
so that the total maximum height from the ground to the top of the In-field Board
shall be 60cm.
5.2.3

Indoor Stadium

5.2.3.1 Perimeter Boards(i) First Tier: Perimeter Boards shall be placed around the outside edge of the track,including on the reverse camera-angle, camera blind side along the finishingstraight (“Finishing Straight Boards”). They shall be of a consistent height. They
must be limited to one row. A second row directly behind the track boards is not
permitted.
(ii) Second Tier: Perimeter Boards are permitted in the second tier. They must of aconsistent height.
(iii) Size: Perimeter Boards may have a maximum height of 1m.
5.2.3.2 In-field Boards(i) Position: In-field Boards, if any, shall be placed in standard conditions at not lessthan 0.50m from the inner edge of the track, anywhere in the infield, as well as
along the length of the straight.
(ii) Maximum amount: A maximum amount of 30m of In-field Boards shall bepermitted.
(iii) Size: In-field Boards have a maximum height of 40cm. The In-field Boards may
be elevated on a neutral pedestal of a maximum height of 10cm, so that the total
maximum height from the ground to the top of the In-field Board shall be 50cm.
5.2.4

At Warm-up Areas
Perimeter Boards may be placed at warm-up areas. Such Perimeter Boards may havea maximum height of 1.2m and they must be of a consistent height.

5.2.5

Protective Run-Off Mats at Indoor Stadium
The Logo of an Event Sponsor or the Event Logo may be displayed on the protective
run-off mats at the end of the 60m straight. The maximum height of such display is
1.5m and the maximum width is the width of the track.

5.2.6

Cam Carpets

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Cam carpets may be used on the track surface or the in-field. The maximum heightof the cam carpet’s relative appearance from the main camera angle is 1.2m.
Advertising on the In-field Surface
For outdoor stadiums the Logos of the Event, Event Sponsor and/or any other third
party as determined by the Event Organiser may either be painted on or a carpet orother material laid on the surface of the in-field. If one Logo is displayed the maximum
size is 80m² or if two or more Logos are displayed the maximum size of 60m²each.
Such Logo(s) must be placed not less than 3m from the edge of the landing sector on
the in-field surface (i.e. not inside landing sector or interfering with the free movementof the Competition Officials, photographers, television crew, other authorised
personnel working on the in-field and remote control vehicles).
5.4

Throws Circle
The area outside the perimeter of the throwing circle for the Shot Put, Discus Throw
and Hammer Throw circle may display the Logos of the Event Sponsor. Except thatno Logo may be placed or interfere(s) with any landing sector or on the rim / stopboard where the Athlete throws the implement or official markings around the circle
which must be kept clean of any Logos.

5.5

Jumps and Pole Vault Runways
The Logos of the Event, Event Sponsor, the host city and/or any other third party as
determined by the Event Organiser may be displayed along the runways for the Long
Jump, Triple Jump, High Jump and Pole Vault. For outdoor stadiums the maximum
height is 50cm and for indoor stadiums the maximum height is 40cm. The display may
be elevated on a neutral pedestal that has a maximum height of 10cm, so that the
total maximum height from the ground to the top of the board is 60cm (outdoor
stadiums) and 50cm (indoor stadiums) respectively. For outdoor and indoor stadiums
the display must not be less than 50cm from the runway.

5.6

Javelin Throws Runway
The Logos of the Event, Event Sponsor, the host city and/or, any other third party as
determined by the Event Organiser may be displayed along the runway of the Javelin
Throw. The maximum height is 50cm. The display may be elevated on a neutralpedestal that has a maximum height of 10cm, so that the total maximum height fromthe ground to the top of the board is 60cm. The display must not be less than 50cm
from the runway.

6.

MARKETING AT NON-STADIUM EVENTSPerimeter Boards(i) Content: The Perimeter Boards may display Logos as well as any otheridentification or content authorised by the Event Organiser, of the Event Sponsor,
the Event and the broadcasters, or, subject always to Regulation 3.5, any otherthird party as determined by the Event Organiser.
(ii) Position: Perimeter Boards may be placed around the course of the Competition
as well as at the start and finish areas.

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(iii) Size: The maximum height of the Perimeter Boards is 1.2m.
(iv) Double-sided: Perimeter Boards may be double-sided with Advertising displayedon both sides of the Perimeter Boards.
(v) LED: if LED technology is used, solus and/or shared solus configurations are
permitted.
Cam Carpets/Road Marking
Cam carpets may be placed on the course and/or the road may be marked with Logos
of Event Sponsor, World Athletics, the Event, the host city, the broadcasters or,
subject always to Regulation 3.5 any other third party as determined by the Event
Organiser. The maximum height of the cam carpet’s relative appearance from themain camera angle is 1.2m.
Other Advertising Signs
Other Advertising signs, road signs, arches, inflatables, any seat kill dressing and/or
any other applications, whether now known or thereafter developed, may be placedaround, on or above the course of the Competition (such as in cheering zones) as
well as at the start and finish areas, subject to the Event Organiser’s approval. Suchother Advertising signs may display the Logos of Event Sponsor, the Event, the hostcity, the broadcasters or any other third party as determined by the Event Organiser.
7.

EQUIPMENT AND IMPLEMENTS USED DURING COMPETITIONS
Competition Equipment

7.1.1

General7.1.1.1 A maximum of two (2) “World Athletics Certified Product” Logos may bedisplayed on Competition equipment, throwing implements (i.e. shots,
discus, javelins and hammers) and relay batons which shall be inaccordance with the Guidelines for the Official World Athletics
Certification Logos section of the World Athletics Certification
Procedures.
7.1.1.2 Competition equipment may be branded with the official Event look andfeel.
7.1.1.3 The Logo of the Provider or manufacturer of Competition equipment may
be displayed on such Competition equipment and throwing implements(i.e. shots, discus, javelins and hammers) and relay batons including any
identification that is required by Applicable Laws.

7.1.2

Shots, Discus, Javelins, Vaulting Poles, Hammers, Crossbars, Uprights, Lap Bells,
Starting Blocks and Lane Boxes
7.1.2.1 The Logo of the Provider or manufacturer may be displayed twice on
shots, discus, javelins, vaulting poles, hammers, crossbars, uprights, lap
bells, starting blocks and lane boxes used at a Competition. The
maximum height of the Logo is 4cm.

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7.1.2.2 The Logos of Event Sponsors and the Event Logo may be displayed oncrossbars, uprights, lap bells and starting blocks and the maximum heightof each Logo is 4cm. Where such Logos are placed on an upright thelettering may be placed vertically.
7.1.3

Relay Batons
The Logo of the Provider or manufacturer may be displayed twice on relay batons.
The maximum height of the Logo is 4cm. The Event Logo may be displayed on relay
batons.

7.1.4

Landing beds

7.1.4.1 The following may be displayed on the top and/or sides of the landing beds:(i)

The Logo of the Provider or manufacturer of the landing bed;(ii)

the Logos of Event Sponsors(iii)

The Event Logo,and in each case the size of the Logo may be of any size fitting and inproportion to the size of the respective landing bed. The number andprecise size of the Logos displayed must be approved by the Event
Organiser.

7.1.5

Hurdles and Steeplechase Barriers
7.1.5.1 Three (3) of the following may be displayed across the length of the nonapproach side of the hurdles and steeplechase barriers (i.e. the side of
the hurdles or steeplechase barriers that faces away from the Athlete’s
approach):(i)
Logo of the Provider or manufacturer(ii) Logo of an Event Sponsor(iii) name of the host city(iv) name of the stadium (can include a commercial name)(v) Event Logo
7.1.5.2 The maximum height of each Logo on the hurdles is 5cm. The maximum
height of each Logo on the steeplechase barriers is 10cm.

7.1.6

Take-off Boards
The Logo of an Event Sponsor or the Logo of the Provider or manufacturer thatis an Event Sponsor may be placed:

7.1.6.1 adjacent to the take-off board; and7.1.6.2 on the take-off board but provided always that the Logo is placed on one side of
the take-off board and is a maximum of [10cm] in from the shorter edge of the
take-off board and minimum of [5cm] in from the take-offline line (i.e. as close as
possible to the outer long edge of the take-off board that faces the runway). The
precise size and position of the Logo will be determined by reference to the sizeand position adopted by World Athletics at its WAS Events.
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Other Equipment
7.2.1

Electronic Equipment
On electronic equipment used for the Competition displaying information (such asmeasuring devices, clocks, wind gauges (anemometers), electronic scoreboards), theLogo of the Event Sponsor that produces, services or sells such equipment may bedisplayed on each side of such equipment. The maximum height of the Logo is 20cm.

7.2.2

Information Display
The Logo, video and animation of the Event, World Athletics or the Event Sponsor
may be displayed in rotation on the information display of the in-field scoreboards,
except whilst the in-field scoreboards are being utilised during a Competition forCompetition information purposes.
Judge/Starter Rostrum, Hurdles Cart, Shot Put Carrier Rack; Plasticine Carrier
Rack; Distances Indicator; Tape Winders; Triple Jump Distances Indicators;
Chalk Containers and Bins

7.3.1

The above items may display three (3) of the following logos with a maximum heightof 10cm:7.3.2

Event Logo

7.3.3

Event Sponsor

7.3.4

Name of the stadium (can include a commercial name)

7.3.5

Logo of either the Provider or manufacturer

7.3.6

name of the host city.
Broadcast, Data Processing and Information Technology Equipment

7.4.1

Any broadcast, data processing and information technology equipment used at the
Event Sites shall be clear of any manufacturer’s Logos, unless the manufacturer iseither an Event Sponsor, expressly authorised by the World Athletics Chief Executive
Officer or their nominee or it is required by Applicable Laws. Such equipment may
display either the Event Logo or the Logo of a Commercial Affiliate. The maximum
height of each Logo is 20cm.
Umbrellas/Protective Canopies

7.5.1

Umbrellas/protective canopies on the Field of Play may display the Event Logo and:- for stadium Events: the Logo of one (1) Commercial Affiliate;- for non-stadium Events: the Logo of one or more Event Sponsor.
The maximum size of each Logo is 40cm2.

7.5.2

The protective canopies of the timing/measurement equipment on the Field of Playshall have a maximum height of 1.7m and a maximum diameter of 1.2m or forrectangular canopies each side of a maximum width of 1m and may only be usedduring the Competition if necessary. The Logo of one (1) Event Sponsor that
produces, services or sells such timing/measurement equipment may be displayed on
the protective canopy. The maximum height of the Logo is 40cm.

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Refreshment, Drink and/or Sponging Stations
7.6.1

The number of refreshment, drink and/or sponge stations and their placement mustcomply with the requirements for the relevant Competition, as well as the Rules andRegulations.

7.6.2

At Stadium Events

7.6.3

7.6.2.1

The maximum height of a drink station is 1.4m and the maximum
diameter shall be 1m or, for rectangular drink stations, each side musthave a maximum width of 1m. The form or shape of the drink station may
incorporate the design of the packaging of the drinks supplied by the
Event Sponsor of the drinks (e.g. a bottle or can).

7.6.2.2

The Logo of an Event Sponsor may be displayed around the edge of thestations or, for rectangular stations, on each side. The maximum heightof each Logo is 40cm.

At Non-stadium Events
The Logo of an Event Sponsor may be displayed on a skirting around the tables andon a canopy over the tables used for the stations. The maximum height of the Logo is
20cm and the total length is 10m.

7.6.4

Station Personnel
In non-stadium Events, refreshments, drinks and/or sponges may be dispensed fromthe stations by staff members of the Event Sponsor providing the drinks, unlessotherwise provided for in the Rules and Regulations, or by any other authorised
persons. The Logo of the Event Sponsor providing the drinks, the Logo of any other
Commercial Affiliate, the Event Logo or the name of the host city may be displayedon the upper body clothing of the station personnel dispensing the refreshments,
drinks and/or sponges. The maximum size of the Logo is 40cm2.
Other Equipment
The Logo of the manufacturer of other technical equipment used at the Event Sites
that is a Commercial Affiliate, the Logo of any other Commercial Affiliate, the Event
Logo or the name of the host city may be displayed only twice on two sides of suchother equipment. The maximum height of each Logo is 10cm. The Logo of theProvider or manufacturer of technical equipment that is not an Event Sponsor of therelevant Event must be removed or covered-up, save for any identification that isrequired by Applicable Laws.

8.

VEHICLES
General
Vehicles used at the Event Sites shall not display any other manufacturer’s Logos
than those placed at the vehicle’s model standard series production, unless suchmanufacturer is a Commercial Affiliate.
Tracking Vehicles

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Tracking vehicles for broadcast production at non-stadium Events may display either
the Event Logo or the Logo of any Event Sponsor on each side of the car. The
maximum height of each Logo is 40cm.
Lead/Timing Cars
8.3.1

The Logos of the Event Sponsor may be displayed once each on each side and on
the top of each of the lead/timing cars. The maximum height of each such display
shall be 40cm. The identification must be the same on all lead/timing cars during a
Competition race.

8.3.2

In addition, the Event Sponsor providing the services with respect to timing shall bepermitted to one (1) product placement on each lead/timing cars (such as productplacement in form of a watch at the top of the lead/timing cars). Such representation
shall not impair the visibility of the clock on the lead/timing cars.
Car Parade
Event Sponsor may represent their products in the form of product placement
representation on the cars driving on the course of the Competition ahead of the firstlead/timing car prior to a race (such as a “car parade”), provided that this complies
with the Applicable Laws. In addition, such cars may display the Logo of the Event
Sponsor on each side and on the top of the car. The maximum height of each Logo is
40cm.
Remote Controlled Vehicles

8.5.1

The Event Logo, Logos of Event Sponsor, World Athletics Logo and/or the Logo of
the Provider may appear on radio-controlled vehicles, drones or other remotecontrolled devices used as equipment at the Event Sites. The maximum height of the
Logo is 10cm.
Golf cart

8.6.1

Golf carts used at the Event Sites may display either the Event Logo or the Logo of a
Event Sponsor on each side of the golf cart. The maximum height of each Logo is
20cm.

9.

ON SCREEN IDENTIFICATION

9.1.1

The Logos of Event Sponsor may be displayed on the signal of a Competitiontransmitted by television or other current or future technologies ("On-Screen
Identification"), provided that such display is in accordance with Applicable Laws.

10.

USE OF DIGITAL TECHNOLOGY

10.1.1 Advertising using digital technology (whether now known or hereafter devised,developed or invented) to insert virtual advertising into the live or delayed feed of the
Event (“Virtual Advertising”) is permitted but must be applied in a reasonable manner
to ensure that its use does not interfere with the integrity of a Competition.
10.1.2 Virtual Advertising must not be inserted in a way that obscures the broadcast
audience’s view of the Event.

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10.1.3 Virtual Advertising is permitted to appear both outside the Field of Play and on the
Field of Play prior, during and after a Competition session.
10.1.4 Virtual Advertising is expressly forbidden to appear on all persons (including
spectators, Athletes, Competition Officials) at the Event Sites, except for an
application on the Bibs.

World Athletics Continental Tour Regulations Appendix 2 (Approved by Council on 28 February 2024, effective from 08 March2024)
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