Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLYFebruary 21, 2014
For Immediate Release

Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix Beacon Used in Demonstration Testing of Navigation System for the Mii-dera
Temple, Which Houses National Treasures and Important Cultural Properties
Expanding the Tourism Market with the Use of Beacon at Shrines, Temples and Sightseeing Spots

Aplix IP Holdings Corporation (headquartered in Shinjuku-ku, Tokyo; Ryu Koriyama, CEO & Representative
Director; hereinafter “Aplix”) announced that Aplix Beacon modules, which have attracted attention as a newsolution for location-based services, will be used in demonstration testing of a navigation system at theMii-dera Temple (Onjo-ji Temple, head temple of the Tendaijimon Buddhist Sect), which houses manynational treasures and important cultural properties.
The GPS and Wi-Fi-based navigation systems used to date have faced various issues such as theunavailability of guidance in cramped indoor and outdoor areas, but with the use of Aplix Beacon modules,
navigation around national treasures and important cultural properties in shrines and temples can be easily
achieved whether indoors or outdoors, allowing pinpoint guidance to be provided.
With Mt. Fuji being designated a World Cultural Heritage site, the selection as Tokyo as host of the Summer
Olympic Games and the inclusion of Japanese cuisine in the UNESCO list of intangible cultural heritage,
Japan is attracting increased worldwide interest, with even more tourists from countries around the world
expected to visit Japan in the future. However, a recent polling of foreign visitors to Japan highlighted theshortage of foreign language services, making multilingual support a pressing issues for the future. Aplix has
already offered various consultations to many local governments, tourism facilities and tourism-relatedindustries about sightseeing information integrating Beacon with smartphones, and this latest demonstration
testing is leading the way in this area.
With Beacon modules having been employed in demonstration testing of a navigation system for the Mii-dera
Temple, in the future there are plans to advance the use of Aplix Beacon modules at places such as theshrines, temples and tourist spots around Kyoto. This technology is expected to facilitate the smooth andeasy navigation of facilities and articles on display at shrines, temples and tourist sports, which should
improve the convenience and comfort for tourists as well as expand and invigorate the tourism market.
By providing low-cost Beacon hardware that can be used easily, safely and securely at a low cost and offering
infrastructure services such as security, Aplix is committed to expanding markets and strengthening its
operating base.

Aplix IP Holdings Press Release■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling lives
through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location beacons andnotification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and is increasingly usedin many different business sectors, including food and drink services, apparel and fashion, distribution, real estate, leisure andentertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional information
solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only when it detects apredetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as water purifiers,
humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous well-received titles.
One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in book form. Offering booksand picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular books including Don’t Spillthe Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp■TEL： 050-3786-1702

Inquiries:

Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of their respectivecompanies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japanese original
and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for direct, indirect
or any other form of damage arising from the translation.