Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

November 20, 2014
Aplix IP Holdings Corporation

For Immediate Release(Code: 3727 TSE Mothers)

Aplix Bluetooth® Smart Module Used in nanoblock Motion Choro-Q
Creating Novel Next-Generation Tools by Utilizing Cutting-Edge Technologies
Wins 2014 Japan Toy Award as Smartphone-Compatible Toy in High Target Toy Category

Aplix IP Holdings Corporation (headquartered in Shinjuku-ku, Tokyo; Ryu
Koriyama, CEO & Representative Director; hereinafter “Aplix”) announced thatthe new nanoblock Motion Choro-Q product embedded with the Bluetooth®
Smart (Bluetooth Low Energy) module developed by Aplix will be put on saleby Tomy Marketing Company, Ltd. (headquartered in Chuo-ku, Tokyo;
Yoshimitsu Ogoshi, President & CEO; hereinafter “Tomy Marketing Company”)
from November 22.
The nanoblock Motion Choro-Q is a product created by linking the Choro-Q toy, which celebrates its 35thanniversary this year, with one of the world’s smallest nanoblocks. By incorporating the Bluetooth Smartmobile from Aplix, the product can be made to go forward, backwards, or turn left or right from a smartphone,and turbo

acceleration can even be controlled,

allowing the product to be released as asmartphone-compatible compact radio-controlled toy.
The product has also been used in collaboration with the Transformers brand, abusiness that has expanded worldwide and celebrates its 30th anniversary this year.
By taking a car body assembled with nanoblocks on a compact chassis and attachingtransformers assembled from nanoblocks, Tomy Marketing Company will release a
toy that achieves a dream collaboration combining Choro-Q, nanoblock andTransformers.
By using Aplix technology, products based on this powerful collaboration can connectto smartphones and be freely controlled from them. As a result, the product won aaward at this year’s Japan Toy Award in the High Target Toy Category as asmartphone-compatible toy that everyone from children to adults can enjoy.

The Aplix Bluetooth Smart module set for usage and sale in Tomy Marketing Company products is acommunication module that supports any target product, with the ability to connect all manner of devices
such as toys, home appliances, healthcare equipment or fitness equipment wirelessly to a smartphone or theInternet. By utilizing Aplix technologies, all devices such as toys and home appliances can connect tosmartphones or the Internet in a safe and secure way, enabling the creation of next-generation products thatenrich people’s lives and make them more convenient and fun.

Aplix IP Holdings Press Release
Leveraging its advanced software development capabilities and spirit of innovation, Aplix will continue towork in technology areas that allow it to utilize its advantage as it works to expand its operating base in
growth markets through the early provision of superior technologies that meet the demands of customers.
■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling lives
through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location beacons andnotification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and is increasingly used inmany different business sectors, including food and drink services, apparel and fashion, distribution, real estate, leisure and entertainment,
logistics and transport and tourism, as well as in public works and by local governments as a positional information solution. As anotification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only when it detects a predeterminedstatus. It can be combined with all kinds of appliances, especially light electrical products, such as water purifiers, humidifiers, electric fansand coffeemakers. In the publishing and video business, the Group has created numerous well-received titles. One example is the Broken
Blade series, which has sold a cumulative total of more than 3 million copies in book form. Offering books and picture books for children inthis business segment, HOLP SHUPPAN Publishing has released popular books including Don’t Spill the Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp■TEL： 050-3786-1702

Inquiries:

Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of their respectivecompanies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japanese original
and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for direct, indirect
or any other form of damage arising from the translation.