TRANSLATION FOR REFERENCE ONLY

September 7, 2016
(This English translation was released on September 9, 2016)

For Immediate Release
Company NameRepresentativeInquiries

Aplix IP Holdings Corporation
Ryu Koriyama, CEO & Representative Director(Code: 3727, TSE Mothers)
Kengo Nagahashi, Director(Tel: 050-3786-1715)

Notification: Aplix’s IoT Solution Featured in MAmoriait,
Brother Enterprise’s IoT LED Light

Aplix IP Holdings Corporation announced today that its IoT solution was featured in the MAmoriait, asmartphone-compatible IoT LED Light manufactured by Brother Enterprise, Ltd (hereinafter “BeP").
The MAmoriait will be exhibited at BeP’s booth at the 82nd Tokyo International Gift Show Autumn 2016. The
show will be held from Wednesday, September 7 until Friday, September 9, 2016.
For details, please refer to the accompanying press release.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japanese original
and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for direct,
indirect or any other form of damage arising from the translation.

Note: This press release is provided to share information about Aplix business activities, and it is not intended to solicit investment in Aplix shares. While the materials may describe information such as forecasts related tofuture business performance, this information has been created based on the judgment of Aplix at the time the materials were created. As a result, Aplix offers no guarantee that the conditions described will come to pass,
and any of the information described is subject to change without notice in the future.

Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

September 7, 2016
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix’s IoT Solution Now Featured in MAmoriait, Brother Enterprise’s IoT LED Light-- MAmoriait will be exhibited at the 82nd Tokyo International Gift Show Autumn 2016 -Aplix IP Holdings Corporation (headquartered in Shinjuku-ku, Tokyo; Ryu Koriyama, CEO &Representative Director; hereinafter “Aplix”) has announced that its IoT solution was featured in theMAmoriait, a smartphone-compatible IoT LED light manufactured by Brother Enterprise, Ltd. (headquarteredin Mizuho-ku, Nagoya City; Yuji Kawase, President and Representative Director, hereinafter “BeP”).
Aplix also has announced that the MAmoriait will be exhibited at BeP’s booth at the 82nd Tokyo
International Gift Show Autumn 2016(*1). The show will be held from Wednesday, September 7 until Friday,
September 9, 2016.
BeP has been promoting the MAmoria Series(*2), a tremor-responsive lighting device/LED light that helps
ensure safety during power failures caused by natural disasters and other similar situations. It offers
automatic illumination in response to earthquakes and other tremors, a function featured in the existing
MAmoria Series. Also, by pairing the MAmoriait with a smartphone in advance, the newly developed productdelivers the IoT functions described below.
・ When an early warning email is received, a light appears and a buzzing sound is issued.
・ Changing of the light color or flashing at the specified time each morning when a daily weather forecast
is received.
・ Displays weather forecast on smartphone when it is placed over the MAmoriait.
・ Notification issued to the smartphone when battery power is running low.
Aplix provides IoT solutions, such as smartphone applications and cloud services, in an effort to achieve
the concept of enriching the lives of people with notification from things. It also makes things such as
consumer electronics IoT-compatible through the incorporation of Beacon, an IoT module developed
in-house.
BeP adopted Aplix’s IoT solution that supports the provision of disaster information(*3) at the end of 2015.
In the MAmoriait project, Aplix provided the Beacon, an IoT module incorporated in the MAmoriait, andundertook the development of smartphone applications as well.
Going forward, Aplix will actively continue providing manufacturers of consumer electronics andhousehold goods with the IoT solutions they need to build a safe and secure society.

Aplix IP Holdings Press Release© 2016 Brother Enterprise, LTD.

© 2016 Brother Enterprise, LTD.
Lighting up LED light by an early warning email or earthquakes

Displaying weather forecast on a smartphone*1. Please refer to the official website of “the 82nd Tokyo International Gift Show Autumn 2016.”*2. Please refer to the “MAmoria Series: Light that switches on when tremors occur, providing a sense of security inearthquake-prone countries (Japanese version only).”*3. Please refer to the Company’s press release: “Brother Enterprise Adopts IoT Solution that Supports Provision of Disaster
Information (December 9, 2015) (Japanese version only).”■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling
lives through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location
beacons and notification beacons. Provided as a location beacon, the “MyBeacon® Series” constantly transmits radio signals and isincreasingly used in many different business sectors, including food and drink services, apparel and fashion, distribution, real estate,leisure and entertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional
information solution. As a notification beacon, the “OSHIRASE Beacon®”, which is embedded in equipment, sends out radio signals
only when it detects a predetermined status. It can be combined with all kinds of appliances, especially light electrical products, suchas water purifiers, humidifiers, electric fans and coffeemakers. In the publishing business, the Group has created numerous
well-received titles. One example is the “Broken Blade series”, which has sold a cumulative total of more than 3.2 million copies inbook form. Offering books and picture books for children in this business segment, HOLP SHUPPAN Publishing has released
popular books including the “Don’t Spill the Milk!”
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/en/
Aplix website (Technology Business): http://www.aplix.co.jp/■Inquiries:
Aplix IP Holdings Public Relations: http://www.aplix-ip.com/en/contact_en/* The names of companies and products included in this press release are trademarks or registered trademarks of their respective
companies.
Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japanese original
and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for direct, indirect
or any other form of damage arising from the translation.