Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

September 26, 2014
Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix’s beacon adopted in the practical experimentof the tsunami evacuation tower~Beacon supports safety confirmation in disasters

Aplix IP Holdings Corporation (“AIP”) announced today that its beacon product, which has been attracting
attention as the new solution for a wide range of services such as O2O and location information, has been
adopted in the practical experiment of a tsunami evacuation tower in the Nankoku City in the Kochi
Prefecture of Japan. It is used for safety confirmation in disasters.
The practical experiment of using Aplix’s beacons at the tsunami evacuation tower was done by the Imai
Research Lab of the Department of Electrical Engineering and Information Science of the Kochi National
College of Technology in Japan, which allows residents to register their names and addresses in advanceinto a special smartphone app. With Aplix’s “MyBeacon® Pro MB004 HDc”, evacuees could receive thenotice sent by the beacons informing them of evacuating to the tower when a disaster occurs, and the appthen launches automatically so the evacuees could inform their families or the local government of theirsafety. By using the beacons, not only the names and addresses of the evacuees could be displayed by
the app, but also the locations of the 14 evacuation towers in the Kochi Prefecture, as well as the specific
tower where the evacuees are located. Further, by pressing the “send” button, the evacuees could sendout a confirmation message of their safety.
Recently, evacuation strategies during the tsunami have been greatly discussed. By using beacons in thepractical experiment this time, even if the local government personnel cannot go to each evacuation towerin person, they can still confirm the residents’ safety. We are expecting that our technology could be
helpful to the rescue of evacuees in an isolated evacuation tower even if there is flooding due to thetsunami.
“MyBeacon® Pro MB004 HDc” adopted in this practical experiment, not only satisfies the highest
protection grade for dust resistance required by the Japanese Industrial Standards and international
standards, but also meets the water-jets protective grade “IP65” so as to ensure jet streams from various
directions do not cause damaging effects, and it also satisfies the flame resistance UL94 standard. By theaforesaid experiment, Aplix has already proven that we have used advanced weather-proof beacon
technology in our development and product offerings.
With Aplix’s high level of software development capability and innovativeness, we endeavor to meet ourcustomers’ needs in our technology business where we could demonstrate our advantage. By providing
excellent technology timely, and also by offering beacon hardware at low price, which can be easily andreliably used by anyone, as well as infrastructural service such as security, we devote ourselves morethan before to expanding our markets and business foundation.

Aplix IP Holdings Press Release■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling
lives through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location
beacons and notification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and isincreasingly used in many different business sectors, including food and drink services, apparel and fashion, distribution, real estate,leisure and entertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional
information solution. As a notification beacon, the Oshirase Beacon, which is embedded in equipment, sends out radio signals only
when it detects a predetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as
water purifiers, humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous
well-received titles. One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in bookform. Offering books and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular
books including Don’t Spill the Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL：

050-3786-1702■Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of theirrespective companies.

Disclaimer: This English translation is for reference purposes only. In the event of any discrepancy between the Japaneseoriginal and this English translation, the Japanese original shall prevail. We assume no responsibility for this translation or for
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