Clever pricing at the Pizol ski resort
Good, better, dynamic
The ski resort of Pizol in the Swiss canton of St. Gallen
and Axess have teamed up on a new project to improve lift-ticket pricing. Pizol is set to become the first ski
resort to use the Axess SMART PRICING system, which
offers countless benefits to skiers and resort managers
alike.

Pizol in St.
GallenSchweizChildren’s discounts, reductions for seni-PRICING, an innovative dynamic pricing

average price of a lift pass is lower, theseor citizens, half-day tickets, special offers

system which makes it possible to achie-days particularly attractive for skiers and- the pricing of lift passes in ski resorts isve set revenue goals with a high levelsnowboarders.

a complex affair. Over the years resortsof accuracy. The first resort to pilot thehave developed a feeling for the best pri-Axess system is Pizol in the Swiss cantoncing policy, combining experience andof St. Gallen, where SMART PRICING has

intuition. However, the system currently

been in use since December 2020.

in use has one main weakness inherent
in static pricing: a fundamental lack ofSo how does the Axess SMART PRI-flexibility.

CING system work? Historical data (forexample, from the last five years) areResorts know that some days are likely tocombined with other influencing factors

be very busy while others are likely to besuch as school holiday dates to createquieter. This has reduced the efficiency

a database. This database then comesof lift-pass sales. For example, the school

up with recommended prices based on

holidays bring large numbers of skiers

the expected level of demand. This me-and snowboarders onto the slopes, whi-ans that on days which are predicted tole weekdays outside the high season are

be busy the average price of a lift passtraditionally quiet. To combat this pro-increases, while on days for which theblem, Axess has come up with SMART

database anticipates less demand theAxess TICKET KIOSK 600

With this system it is possible to make ac-for Germany, Austria and Switzerland.

curate revenue predictions at the start ofThis means skiers and snowboarders can

the season for the coming months.

shop online from the comfort of their own
home and book their tickets up to seven

Flexible pricing depending on
the weatherdays in advance. Weather data from theofficial meteorological service is fed into
the system each day.

In the case of Pizol, historical data andother influencing factors were just one

The webshop responsible
for automatically integrating data and processingorders has been mergedwith the existing websiteof the Pizol ski resort.

Plans for the future

part of the flexible pricing policy. The ski
resort’s management team wanted a so-Pizol’s forward-looking approach goeslution which also took into consideration

beyond its pricing policy. Thanks to thethe weather. Klaus Nussbaumer, CEO ofinstallation of the technologies Axessthe Pizol resort, came up with an innova-

Smart Gates NG, TICKET KIOSK 600 andtive approach to solving this challenge - aPARKING visitors to the resort can enjoy

system where the current weather con-an integrated approach to skiing. Thisditions are the main factor in determin-means, for example, that it is possible toing the price of a lift pass. “We built on

combine car parking tickets with lift pas-

the existing idea of SMART PRICING andses. The system can also be expanded

took it one step further. The system cal-further. Plans are underway to integrate

culates recommended prices by 8:00

a hospitality concept, while other import-a.m. each day. The team can then either

ant ski resort infrastructure such as ski

accept this suggestion or reject it. Oncestorage lockers and equipment rental

that has been done, a static price remains

shops could also be brought on board.

in place for the rest of the day,” explains
Markus Weyrer, Axess director of sales

Der Webshop für dieautomatische Integration der Daten sowie