Transparency
creates trust.

© contrastwerkstatt / fotolia.com

The TÜV Rheinland test markand Certipedia ensure greater
clarity for companies, retailers
and consumers.

www.tuv.com

© contrastwerkstatt / fotolia.com

THE TÜV RHEINLAND TEST MARKF U L F I L L S I M P O R TA N T L E G A L
REQUIREMENTS FOR THE USE OFTEST MARKS

Test marks used in consumer advertising must have a reference. We
have been proactively meeting thisrequirement for years.
The reference must be so specificthat further information can be founddirectly by the consumer (e. g. in thecertificate database Certipedia fromTÜV Rheinland).
In the reference, the consumer must
be able to find a summary of thetest as well as a clear description of
the test criteria.

More information at your fingertips.
With our combined system of TÜV Rheinland test mark and online certificate database Certipedia, you can ensure that your partners and customers
immediately understand the contents of your certification correctly.

Test marks do not always provide consumers and partners with better information. Many make it rather difficult
to find statements and results quickly.
The value judgment of a neutral third
party such as TÜV Rheinland is therefore often particularly appreciated – providing the test services are presented
clearly and comprehensibly.
Here, our certificate database Certipedia plays a central role. It stands for
quality, safety and neutrality and thus
offers more transparency for many
purchase decisions.

If you use our test mark to advertiseyour products, draw attention to yourcertified processes or as proof of youracquired competences, you will ultimately benefit from decades of trustin the TÜV Rheinland brand.
The test services detailed in our certificate database Certipedia (the test
mark is awarded for certified products,management systems and personalqualifications) comply with legal requirements and are clear and comprehensible. As all test marks have a unique
ID number that is associated with theservice, they can also be found immediately. More information can be foundon the following pages.
Our test mark provides information
for consumers and partners – fast,neutral and transparent.

Create more transparency.
With our intelligent system.

For some time now, growing consumer demands and the strengthening ofconsumer protection in Germany andthe EU have resulted in significantly
higher transparency requirements. With
foresight and earlier than other testing
service providers, TÜV Rheinland has
ensured a reliable and more consumeroriented presentation of test results.
Our successful system of test marks
and certificate database offers you
decisive advantages that benefit you.
With this system you are always wellplaced in terms of efficiency, clarity,transparency and security.

I T O F F E R S YO U:SCAN QR CODE

an innovative test mark with a unique
ID number.

The QR code can be scanned
anywhere and anytime and islinked directly to your individual
Certipedia entry.

a consumer-friendly reference forthe publication of test content: ouronline certificate database Certipedia
with test mark IDs that significantly
improve transparency in the assessment of test results.
an efficient and optimally organized
delivery of test marks.
Comprehensive access to your test
mark via online download with a 		quick overview of possible color 		
options and functions.

E ASY TO USE© electriceye / fotolia.com

Depending on the type of certification, the TÜV Rheinland test mark canbe used on products, packaging, websites, letterheads, etc. and linked toyour individual Certipedia entry at www.certipedia.com.

Here’s how your partners and customers can get
directly to your certified products and services:by scanning the test mark QR code on packaging,in advertising and at the POS
by clicking on the test mark in web pages, apps
or other online applications

ENTER ID NUMBER

CLICK ON LINK

The test mark linked to Certipedia guides consumers
with one click from your website directly to yourCertipedia ID entry – with clear testimonials in easyto-understand language.

By entering the unique ID number
on the TÜV Rheinland website,
consumers get a direct overview
of the test contents of your certificate on Certipedia.

© contrastwerkstatt / fotolia.com

Get to know the many advantages of our user-friendly information system. Create complete transparency for companies,retailers and consumers.

A CLEAR EXAMPLE

Just scan this QR code and go tothe Certipedia entry shown in thepicture with your smartphone.
See for yourself – a Certipedia entry
displays all information clearly. Additionally, a premium entry can becustomized – with your logo, various
illustrations and plenty of information.

Show your achievements to partners
and consumers around the world.

© Rido / fotolia.com

Use the multimedia potential of our system for maximum customer reach.
Create visibility for your products and services with test marks and Certipedia,
everywhere and at any time.
More and more people question advertising claims and are therefore looking
to independent sources for neutral
information about product or service
quality or the competence of specialists. If this information is easily accessible and credible, they are more willing to buy and have more confidence
in the provider.

O N E S Y S T E M – M A N Y A D VA N TA G E S

As a TÜV Rheinland customer who
has been successfully certified by us,
you can benefit from this development – with your entry in our online
certificate database Certipedia(www.certipedia.com).

Authenticity
The authenticity of your certification canbe verified with a unique ID number.

Transparency
Your Certipedia entry shows exactly
what was certified and tested. Bylinking the test mark with Certipedia,
your product or service can be viewed
at any time, within seconds and worldwide.

Individuality
On request, we can provide a personalized design for your Certipedia entry
for product and system certifications(does not apply to personal certifications), e.g. with images, your logo andadditional customer-relevant information.
Simply link it to your online presence.

TrustTÜV Rheinland has stood for quality
and safety for more than 145 years,
and that is also what our test markstands for. It means more trust andcontinuity for your company.
Up-to-dateYour entry on Certipedia is always
up to date – this is the best proof thatyour certification is valid.

The TÜV Rheinland test mark.
Exemplary ease of use.
The TÜV Rheinland test mark can be used in a variety ofapplications on products, packaging, in classic print media
and, of course, online. Here are some examples:

Using test marks
on products

The Certipedia website inclassic desktop version

Using test marksin traditional advertising

Using test marks
for management systems
and personnel certification

Mobile view ofa Certipedia
Premium entry

Mobile view ofa Certipedia Basicor Plus entry

Your Certipedia entry.*
Custom-made for your needs.
Invest in your business success. We offer you three different
types of customizable Certipedia entries.

TÜV Rheinland Certipedia.
All services at a glance.
SERVICES / ADVANTAGES OF T ESTS MARKS FOR PRODUCTS AND SYSTEMSD I S P L AY O N D E S K TO P A N D M O B I L E D E V I C E S

Our basic service:
Certipedia Basic entry

TYP E OF CERTIPEDIA ENTRY

BasicPlusP re m i u m

Certificate information

444For TÜV Rheinland certificates with the right to use test marks: Right to use theTÜV Rheinland test mark444TÜV Rheinland test mark with QR code in various file formats

444

Unique ID number and own Certipedia web page444

Brief description of the test method / test specification

444

Contact information of the certificate holder for interested parties		

44

Link from Certipedia entry to the homepage of the certificate holder		44Maximum number of company / product photos		

144

4

4

4

Display of company logo
Overview of other certificates / qualifications
Personalized, user-friendly and comprehensive description of the certified service

Upgrade 1:
Certipedia Plus entry				4Information on other quality features tested by TÜV Rheinland(Validation Statements)

4

Integration of customer feedback questions in the mobile version of Certipedia			4

Information on other certified products / objects			

4

Product images on a mobile start screen			4

Short portrait of your company

4			

Option to upload test videos

Upgrade 2:Certipedia Premium entry

SERVICES / ADVANTAGES OF TESTS MARKS FOR INDIVIDUALSTYP E OF CERTIPEDIA ENTRY

Certified persons receive a proof
of competence that is highly valued
in business and administration. Itbears the test mark and ID of thequalification and refers directly todetails of the certification program.

S t a n d a rd

Graduates also have the option ofusing personnel test marks for advertising purposes for a fee. Theassociated listing on Certipedia
shows further information about
the person and is linked to detailsof the program. This gives customers and partners a comprehensive impression of the value of aqualification and the opportunity
to contact graduates.
* Examples of product and system certifications

4On acquisition of the right to use the test mark:

Optional

Right to use the TÜV Rheinland test mark with QR code(limited period)

4		Personal ID number and own Certipedia page with thename of the graduate

4		

Entry of the acquired qualification with link to furtherdetails

4

Listing as qualified person for the respective qualification (by country / postcode)4		

Link to a homepage of the graduate and provision ofan e-mail address		

4

Entry of another TÜVR PersCert certification in English		4

Test mark with QR code4

www.tuv.com® TÜV, TUEV, and TUV are registered trademarks. Utilization and application requires prior approval.

TÜV Rheinland AGAm Grauen Stein51105 Cologne, Germany
Tel. +49 221 806-0
certipedia@de.tuv.com