The New Tourism Nation Promotion Basic Plan
○Tourism plays an important role in Japan’s growth strategy and regional revitalization,in addition to international mutual understanding and international peace.

Plan period:FY2023 to FY2025○Tourism in Japan will be revitalized in a sustainable manner, considering the changes caused by the pandemic and the challenges thatexisted before it.
○ Toward 2025, when the Osaka-Kansai Expo will be held, the keywords are "sustainable tourism," "increase intourism consumption," and “promote regional attraction”. The government will make strategic initiatives to spread the benefits oftourism throughout the nation.
Three strategies to work on

Create Sustainable Tourism Destinations■Revitalize and add high value to tourist attractions and the tourism industry.
■Promote tourism DX and train and secure tourism human resources.

■Create sustainable tourism destinations that balance tourism with the preservation ofnature and culture.

Recover Inbound Tourism■Develop attractive contents for international visitors
and improve visitors’ experience.
■Attract High-value inbound visitors.
■Promote outbound tourism andinternational exchanges.

Expand Domestic Exchanges■Stimulate domestic demand.
■Promote “Workcations” and“A NEW HOMETOWN” project.
■Leveling of domestic travel demand.

Vision for the year 2025
■ Aiming to realize vibrant local communities, promotion to “create sustainable tourism destinations” is being implemented
throughout Japan to create a virtuous cycle in local society and economy, with improving the quality of tourism, increasing
the profitability and productivity of the tourism industry, and expanding the number of people interacting with the region.
■ As the host country of the Expo, Japan is a tourism destination that has caught global trends and is attracting attention as anadvanced place of sustainable tourism.

The New Tourism Nation Promotion Basic Plan (Targets)
Approach○ The focus is on improving quality and considering the ease of setting regional goals.
○ The index is set to focus on indicators that do not depend on the number of international visitors, in light of the uncertaintyof COVID-19.

Objectives

2019 Results

Establishment of a community development system(1) Number of regions engaged increating sustainable tourism(new target)

COVID-19(2021)

Targets forearly achievement2025 Targets

12 regions

100 regions*2022result

Recovery of Inbound Tourism(2) Tourism consumption
per international visitor to Japan(new indicator)(3) Number of nights stayed in regional areas
per international visitor to Japan(new indicator)(4) Number of international visitors to Japan(5) Number of Japanese overseas tourists(6) Share of international conferencesamong major Asian countries

159,000 yen－Tourism consumption
4.8 trillion yen

Tourism consumption
0.1 trillion yen

200,000 yen(Increased by 25% from 2019)

Total TourismConsumption

Tourism consumption

over 6 trillion yen

5 trillion yen

1.4 nights

2 nights－

31.88 million visitors 250 thousand visitors
Above the 2019 level

20.08 million visitors 510 thousand visitors

2nd1st－(More than 30%
among major Asian countries)

300 million
visitor-nights

200 million
visitor-nights

320 million
visitor-nights

21.9 trillion yen

9.2 trillion yen(Approx. 30%)

Expansion of Domestic Exchanges(7) Number of Japanese staying overnightin regional areas(8) Domestic tourism consumption

20 trillion yen

22 trillion yen