Always a good sign.
The TÜV Rheinland test mark.

www.tuv.com

Well said.
With the TÜV Rheinland test mark.
Congratulations! You’ve decided to make your mark – withthe help of the TÜV Rheinland test mark. From now on, ourtest mark will communicate the quality of your products
and services: rapidly, transparently and reliably. To take fulladvantage of our test mark in your corporate communications,the following examples show how to display it effectively
and use it to achieve the greatest impact on··backgrounds··advertisements··webshops and web banners··packaging··hang tags··products··manuals··catalogs··flags··correspondence··company information··websites
Here’s wishing you much success.

MULLER

Washing with a passion.
With Müller.

Well designed.
One system, many applications.
Consumers and business associates alike study advertisingclaims and search the Internet for independent sources of
information relative to the quality of products and services
or environmental protection efforts. As a successfully
certified TÜV Rheinland customer, you benefit from thistrend – with your listing in our online certification database
Certipedia. When a customer clicks on the test mark on
your website or uses their smartphone to scan the QR code
on a product package, the link takes them straight to yourentry at Certipedia.com. The more comprehensively andclearly you present your certified services there, the betterand more informed your customer or business partner feels.

Certipedia
classical website

Certipedia
mobile display

Clicking on digital
devices and websites

Entering search
criteria in theCertipedia website
seach engine

Scanning witha smartphone

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WebsitesWell made.
Accept no substitutes.
The TÜV Rheinland test mark comprises a basic symbol andan additional information field which always appears to theright of the basic symbol (figure top right). Widely available
image editing software programs now make it very easy tomodify existing logos and test marks. For TÜV Rheinland,
however, let there be no mistake about it: neither the basic
symbol nor the information field may be altered in any way.
Modifications of form or content qualify as test markcounterfeiting!

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WebsitesWell protected.
The protection area.
7.5 mm

7.5 mm

7.5 mm

7,5 mm

7.5 mm

7.5 mmThe combination of the test mark and information area has
a protected area that sets it sufficiently apart from othergraphic elements, images or objects. This should always be
respected. The minimum height of the protected area for all
sizes should be the same as the blue field. The protectedarea around the test mark should be kept free of writing,further graphics etc.

Edge of the protected area

Example mark

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WebsitesWell perceived.
The test mark on backgrounds.
The test mark and its information field are always delineatedfrom color backgrounds by a white border. Because themark has to make a visual impact on an extremely wide
range of backgrounds, often surrounded by a lot of different
information and symbols. This includes both coloredbackgrounds and photos, illustrations and other marks,
such as technical product labeling. The white borderprotects the mark from outside effects. The following
pages present more examples of the proper use of thetest mark on backgrounds – including special cases.

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WebsitesWell prepared.
Even for special cases.
Certain TÜV Rheinland test marks display the Internet
address and the ID number outside of the information field.
In those cases, the entire test mark includes a white areawith square corners. This provides good protection even ina very busy visual context, so the test mark information
remains highly legible.
www.tuv.com
ID 1000000000

www.tuv.com
ID 1000000000

www.tuv.com
ID 1000000000

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WebsitesWell done.
It says so right here in black and white.
Sometimes, of course, the test mark cannot be printed incolor – for technical reasons, for example, or due to design
considerations. For those situations, a black-and-white version
is available. Like the color version, the black-and-white test
mark is also delineated from a non-white background by awhite border. The same rule applies here: If the Internet
address and ID number appear outside of the test mark,they are all grouped together on an additional white spacewith square corners (see figure below).

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WebsitesWell accepted.
Special situations …
In exceptional cases, e.g. with silkscreen printing or if the
only available ink is black, the line art version without whitebackground (left figure) or the negative image of the test
mark (right figure) is used – also in the test mark variation
where the Internet address and ID number appear outsideof the information field. This is only allowed on backgrounds
that ensure good legibility of the information, however.

SafetyFunctionality
Quality
www.tuv.com
ID 0000000888...and well advised to keep
in mind what’s unacceptable.
Last but not least, please note: There are, of course, limits
on the extent of adaptability. That limit is reached here when
inverted representations of the test mark include a QR
code – because white QR codes cannot be read by many
standard devices. And that’s why that style of presentation
is simply out of the question.

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WebsitesWell rounded.
The test mark for product and system certification.
Product safety and quality have become decisive sales
arguments. With independent and neutral productcertification and our test mark, displaying the test markdirectly on your product makes a clear statement: My
product is safe and its quality is good. But your test markcan do more than that. With our system certifications, you
can also document your advisory and service processes
efficiently and guarantee your company’s high-quality
qualification and workflow over the long term. With asystem test mark – on your website, for example – you
add measurable value to your corporate profile.
System test marks may not be used on products, however,i.e. they may not be displayed on them. All test marks may
be used only as long as the certification remains valid.

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WebsitesMULLER
Well placed.
The test mark in your advertisements.
Placing the test mark in your advertisements communicatessafety, quality and transparency. In an 8½ x 11 inch ad, thetest mark should not be smaller than 20 mm (¾“). If thecertified product appears in the ad, the test mark should
always be placed near it. The reader should be able torecognize which product is certified. The large image here
is a good example. If the test mark is placed near text andimages, it must be surrounded by a neutral field without
content. That field must be as wide as the height of theblue base in the basic mark.

MULLER

Washing with a passion.
With Müller. Now it is official – ourcustomers are satisfied
customers.

In the small image, on the other hand, the TÜV Rheinland
test mark is integrated into the other ad content by“framing” it with the “Müller corporate color” turquoise.
That creates the impression that TÜV Rheinland hasclassified the product as “Very good”. This is not true,and so it is also not permitted.

Certified customer
satisfaction:“VERY GOOD”

Washing with a passion.
With Müller.

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WebsitesWell connected.
The test mark in your web shop.
It is no accident, of course, that the design of theTÜV Rheinland testmark resembles a digital button. It
was created and designed with visual integration into
digital communication channels very much in mind –such as websites, apps and mobile applications. Thanks
to its web-oriented design, it can also be easily inserted
into the layout and user interface of your online store.
On a website, the test mark should be at least 300 pixels
wide and placed near the certified product. It should also
be linked to the exact page of our online certification
database “Certipedia” corresponding to the ID numberof the text mark.

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WebsitesWell recognized.
The test mark on web banners.
The test mark has been designed with optimal recognitionin mind, so it also attracts a lot of attention on the Internet.
But in order to achieve this on a web banner, the test markshould be at least 300 pixels high. And here, too, theallowable display options should be taken into account. The
vertical format in the example at the bottom right is notallowed. It represents a modification of the test mark andwill be considered as a counterfeit!

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WebsitesWell applied.
The test mark on your packaging.
Even before your product is purchased, test marks on the
packaging already indicate that this is a safe, high-quality
product. The TÜV Rheinland test mark is one of the few
marks that provide the buyer with valuable guidance when
making a purchase decision. In order to ensure optimal
effect on a package, the height of the test mark should not
be less than 30 mm (1 ¼“). As with other applications, we
also recommend placing it near the image of the certified
product.

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WebsitesWell marked.
The test mark on your hang tags.
A hang tag is another way you can call your customers’
attention to TÜV Rheinland-certified quality and safety, righton the product. The test mark can appear as describedabove on the front of the hang tag, while the back can list
additional information about your product. That productinformation must match the content of the test markstatements, of course.

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WebsitesWell suited all the way around.
The test mark on your products.
The use of the test mark on your products means directcommunication with your customers. Regardless of whether
you display the test mark on a toy, an electric drill, a refrigerator, or a flat screen TV – always make sure that it is prominently displayed and at least 20 mm (¾“) high. Good andclear: It’s always a good sign to see theTÜV Rheinland test mark on your products.

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WebsitesWell integrated.
The test mark on product surfaces.
In some situations, the TÜV Rheinland test mark cannot
be printed right on the product. When stickers and hangtags are also out of the question, it is recommended
to turn to alternative processes, such as embossing thetest mark on the product. The size of the mark should be
adapted to the technical capabilities of the embossing tools.
Keywords and the ID number must be clearly legible here
as well.

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WebsitesWell adapted.
For test marks on small products.
There are products whose surface area is too small for
printing or embossing marks. In that case, the test markshould not be printed so small on the product itself that the
information can no longer be read. It is very important here
to carefully investigate and use suitable alternatives when
applying the test mark, e.g. on additional blister packs,labels or hang tags.

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WebsitesWell informed.
The test mark in instruction manuals.
The TÜV Rheinland test mark is a good sign for the safety
and reliability of the content provided in operating or
assembly instructions. Above all, make sure that you always
position the test mark in instruction manuals exactly
where TÜV Rheinland-tested and certified productcharacteristics appear. The test mark should appear in a
way that allows keywords and QR codes to be read andscanned without any problem.

Operating instructions.

Your washing machine from Müller.

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Works well with others.
The use of multiple test marks.
There are situations in which the TÜV Rheinland test markappears more than once on the same page, e.g. in catalogs
or in online stores. In that case, make sure that each test
mark appears exactly where it belongs, i.e. right next to thecertified product.

Power tools for craftsmen
GRINDING

MEASURING

SAWING

Hand-held-grinder H-123

Hand-heldgrinder H-456€ 159, 90€ 39, 90

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venduntia ventio. Aspel eicati conem idit
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toDum audignihiti quasperspel imil in
pratus seritaerio.

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venduntia ventio. Aspel eicati conem idit
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toDum audignihiti quasperspel imil in
pratus seritaerio.
Product-No.: 1234-567-8

Product-No.: 1234-567-8

Article-No. 948756

Article-No. 948756

Floorgrinder H-55

Hand-held
plane HH-100€ 219, 95€ 59, 90

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venduntia ventio. Aspel eicati conem idit
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volluptate nonsendercit quodiorrum hic
toDum audignihiti quasperspel imil in
pratus seritaerio.

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venduntia ventio. Aspel eicati conem idit
opta et latur, quos volorio qvolluptate nonsendercit quo
toDum audignihiti quasp
pratus seritaerio.

Product-No.: 1234-567-8

Product-No.: 1234-567-8

Article-No. 948756

Article-No. 948756

Floorgrinder H-20

Hand-heldgrinder H-99

€ 256, 90€ 79, 85

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venduntia ventio. Aspel eicati conem idit
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Topof fe r

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WebsitesWell seen.
The test mark on your flags.
Sometimes it’s good when your customers can recognize
certain things already from a distance, for example, when
they enter your parking lot or drive past your company.
One of these things is the statement: “Our company takes
safety, quality and transparency seriously, and that’s why
our quality management system has been certified by the
independent and neutral TÜV Rheinland”. If you want tocommunicate that message with a flag or a banner, forexample, the test mark should appear as large as possibleon the flag in the form provided to you.

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WebsitesWell received.
The test mark in your correspondence.
The TÜV Rheinland test mark for system certification canalso be used where you communicate or correspond withyour customer directly, e.g. in digital or traditional letters, on
faxes, on business cards, or in e-mails. The font size should
ensure clear legibility of the keywords and easy, reliable QR
code scanning.

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WebsitesWell positioned.
The test mark on your company website.
Many companies present their services, qualifications andprocesses, their special work methods, and their quality
management system on their website. The TÜV Rheinland
test mark provides documentary proof of qualifications andcertifications, and gives your customers the ability to checkthe veracity of your claims – anywhere, anytime. Always
position your test mark on Internet pages exactly where
the corresponding statements about your services andqualifications appear.

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www.tuv.com® TÜV, TUEV and TUV are registered trademarks. Utilization and application requires prior approval. State 11.2016

TÜV Rheinland AG
Am Grauen Stein
51105 Cologne
Germany