Book C – C1.2

Appendix 7
C1.2 WAS REGULATIONSMARKETING AND ADVERTISING:
EVENT BRANDING
WORLD ATHLETICS SERIES(Approved by Council 21 March 2023,
effective 31 March 2023)

Book C – C1.2

1.

SPECIFIC DEFINITIONS

The words and phrases used in these Regulations that are defined terms (denoted by initial
capital letters) shall have the meanings specified in the Constitution, the General Definitions
and/or the Rules or (in respect of the following words and phrases) the following meanings:
Advertising

any advertising and/or display of a promotional nature.

Advertising Boarda surface whether static, fixed, electronic, rotatable,
virtual or otherwise, suitable for Advertising or otheridentification which is placed at the Event Sites, andwhich includes Perimeter Boards and In-field Boards.

Advertising Commissioner

the commissioner appointed by the Council (in its sole
discretion) with the authority and set out in Regulation 11.

Applicable Laws

all laws and statutory regulations (including the laws of
the country where a WAS Event takes place) as well as
health & safety laws and any statutory regulations issued
by or applicable to broadcasters.

Bib

the identification card (which identifies the Athlete’s
country, name and/or number) worn by an Athlete during
the Competition.

Commercial Affiliates

the World Athletics Sponsors and the Event Sponsors.

Competition

the athletic competition (in all its various forms anddisciplines) which the Athletes participate and compete
at a WAS Event.

Competition Official

an official, or his or her representatives, appointed by the
Event Organiser of a Competition in accordance with theCompetition Rules.

Event Logo

any symbol, design or other graphical identification,
and/or the official name (including website address andsocial media handles) of a WAS Event (including, if
applicable, the name of a Title Sponsor incorporated into
the official name of the relevant WAS Event).

Event Organiser

the organising committee who has responsibility for theoperational delivery on behalf of World Athletics of therelevant WAS Event.

Event Sites

for all stadium WAS Events, those areas within anddirectly adjacent to the stadium (indoor or outdoor) under
the control of the Event Organiser. For all non-stadium
WAS Events, those areas of the WAS Event under thecontrol of the Event Organiser, and which boundaries will
be mutually agreed by the Chief Executive or theirnominee and the Event Organiser.

Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023) 1

Book C – C1.2

Event Sponsors

the entities that have been granted and have acquired
marketing rights in relation to a WAS Event at a regionalor national level, which include the Title Sponsor, theEvent Supporters, the Event Suppliers and the Public
Institutions.

Field of Playthe area in which the Athlete participates and/or
competes in their Competition (which for non-stadium
WAS Events means the course) including the post
Competition area and, if the Athlete wins a podium place,the area leading to the podium, the mixed zone, press
conference areas and where a victory ceremony or laps
take place.

World Athletics Marketing Partner any company that is authorised by World Athletics toexercise or grant Marketing rights in respect of World
Athletics and/or the WAS Events.
In-field Boards

an Advertising Board placed in the WAS Event’s stadium
within the inner edge of the track.

Logo

any symbol, design or other graphical identification,slogan and/or the name (including websites and social
media handles) of any entity and/or of any product ofsuch an entity.

Marketingthe promotion or sale of products or services, including
butnotlimitedtoAdvertising,activations,communications,engagement,
endorsements,
promotions, sponsorship or sponsored publications.

Perimeter Boardan Advertising Board which is placed in the WAS Event’s
stadium around the outside of the track at the first or
second tier, at or near the warm-up track or along thecourse of a non-stadium WAS Event or Competition.

Presentation Bib

a presentation bib which is worn by a podium placed
Athlete at Competition ceremonies.

Providerany company, whose principal business is the
manufacture or the provision of any kind of equipment,
apparel or other products or services for use by an
Athlete, Competition Official or otherwise at a WAS Eventthat are necessary for the staging and organisation of the
WAS Event (such as drinks, copiers, cars, timing,measurement,
computerhardware/software,
telecommunications,andhomeelectronics(TV/audio/video/broadcasting equipment)), or any
company who has been approved by Chief Executive of
their nominee, which has manufactured any kind of
equipment, apparel or other products whatsoever orprovided services for use by an Athlete, Competition
Official or otherwise at a WAS Event.

2 Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023)

Book C – C1.2

Team Personnel

any coach, trainer, manager, official, medical, paramedical or any other person who is appointed by and isa member of the Member Federation’s national athletics
team for the relevant WAS Event.

Title Sponsor

the Commercial Affiliate which is the title sponsor of a
WAS Event incorporated into the official name of therelevant WAS Event.

Trademarks

all registered and unregistered trademarks, service
marks, trade dress and other indicators of source, origin,sponsorship, certification or endorsement, trade names,
emblems, logos, corporate names, slogans andcommercial symbols, catch-phrases, slogans, taglines,
all applications therefor, and all associated goodwill.

World Athletics Sponsors

the entities that have been granted and have acquired
sponsorship rights in relation to all or some of the WAS
Events and World Athletics on a worldwide basis, which
include the World Athletics Partners, the World Athletics
Supporters, the World Athletics Suppliers and the World
Athletics Media Partners.

2. PURPOSE AND COMMENCEMENT
2.1.

These Regulations are made in accordance with Article 4.1 (c), (d) and 47.2(d) of theConstitution and Marketing and Advertising Rules.

2.2.

Pursuant to Marketing and Advertising Rules, these Regulations may be amended
from time to time by Council. Any amendment made to the Regulations will be
included in a subsequent version and will be effective as of the date such variation isapproved by Council.

2.3.

These Regulations govern the Marketing displayed at, taken into or placed at Event Sites
by any of the entities described herein or otherwise participating in or assisting theorganisation of or the exploitation of WAS Events.

2.4.

These Regulations must be read in conjunction with the Rules and Regulations.

2.5.

To the extent of any inconsistency between:

2.5.1.

these Regulations and the Rules, the relevant provision of the Rules shall apply;

2.5.2.

these Regulations and the Constitution, the relevant provision of the Constitution shallapply.

3.

GENERAL PRINCIPLES

3.1.

Marketing at the Event Sites must:a) comply with the Rules and Regulations, these Regulations, any applicableguidelines issued by World Athletics as well as all Applicable Laws;

Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023) 3

Book C – C1.2b) not adversely interfere with the integrity or technical conduct of a Competition(including on the Field of Play) including interfering with official markings, impeding
the Competition Officials from officiating or coaches view of the Athlete (forexample, view of an Athlete’s approach technique for a jump or throw) and, inparticular, Regulations 4 to 10 are subject always to this overriding principle;c) not be obstructed from the spectators and broadcasters’ camera view in any
manner during the WAS Event, except for obstruction incidentally caused by
Athletes and Competition Officials during their participation in a Competition; andd) not obstruct television cameras and rail cams.
3.2.

No items with Advertising, Logos or other brand identification, other than as expressly
permitted in these Regulations, approved by the Chief Executive or their nominee or
the World Athletics Marketing Partner, may be displayed, taken into or placed in the
Event Sites by Member Federations, Athletes, Team Personnel, Competition Officials,
Event Organisers, Commercial Affiliates, photographers, camera crew, Providers or
any other entities described in these Regulations or otherwise participating in orassisting in the organisation or exploitation of a WAS Event.

3.3.

Any Marketing, Advertising and/or Logos displayed or placed at the Event Site is
subject to the prior approval of the Chief Executive Officer or their nominee or theWorld Athletics Marketing Partner.

3.4.

Additional opportunities for Marketing at the Event Sites not provided for in theseRegulations or deviating from these Regulations may be provided with the prior writtenagreement of the Chief Executive or their nominee.

3.5.

For the avoidance of doubt, these Regulations apply to ‘mass participation’ or any
other event that has been approved by World Athletics as being part of the WAS
Event. Any necessary adjustments to the application of or deviation from theseRegulations to accommodate the specific requirements of a ‘mass participation’ orother event must have the prior written approval of Chief Executive Officer or theirnominee.

3.6.

Permissions and Prohibitions

3.6.1.

These Regulations are subject always to the permissions and prohibitions set out at
Rule 1.7 of the Marketing and Advertising Rules.

4.

MARKETING AT ALL WAS EVENTS

4.1.

Awards Podium
The front, top and any element forming part of the awards podium may display the
Event Logo and/or the Logo of one or more of the Commercial Affiliates. The
maximum height of each Logo is 30cm, unless otherwise agreed with the Chief
Executive Officer or their nominee.

4.2.

Backdrops
Backdrops, such as those placed behind the awards podium, in the mixed zone andin press conferences, may display the Logo of World Athletics, the Event Logo and/or

4 Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023)

Book C – C1.2

the Logo of one or more of the Commercial Affiliates. The maximum height of each
Logo is 30cm, unless otherwise agreed with World Athletics.
4.3.

Commercial Affiliates Announcements

4.3.1.

Commercial Affiliates may be acknowledged in public address announcements priorto, during and after a Competition. Such announcements may include a jingle, shallbe made in a reasonable manner and must not interfere with the Competition andbroadcast coverage. During a Competition, Commercial Affiliates announcements
may have a maximum total duration of 60 seconds per hour.

4.3.2.

Any Commercial Affiliates announcements shall not interfere with any broadcast
recordings and, therefore, appropriate adjustment must be made to the volume of any
public announcement system loudspeakers placed near to the broadcast commentaryand interview positions.

4.4.

Scoreboards/Giant Screens4.4.1.

The outside frame of the scoreboards (also known as giant screens) shall be clear of
any Advertising of the manufacturer, unless it is a Commercial Affiliate. The Logo ofCommercial Affiliates may be placed on the outside frame of the scoreboard, provided
that the maximum distance between the edge of the Logo and the edge of thescoreboard is 1.2m.

4.4.2.

Advertising of the Commercial Affiliates with or without spoken text (such as
advertising slots, commercials etc.) may be shown on scoreboards before thecommencement of each Competition session of a WAS Event and immediately after
the last Competition session of a WAS Event, as well as during dead time between
Competitions.

4.4.3.

The Logo of the Commercial Affiliates may be displayed on the scoreboard screen
during a Competition.

4.5.

Gantries
Gantries are produced in varying designs, shapes and sizes depending on the Event
Site. Accordingly, there are no restrictions in respect of the size, number and positionof the:4.5.1.

WAS Event’s official title;

4.5.2.

Event Logo;

4.5.3.

Official timing devices with the Logo of the Commercial Affiliate providing the services
with respect to timing;

4.5.4.

Commercial Affiliates Logos;

4.5.5.

World Athletics Logos,
on the start, finish and awards ceremonies’ gantries or any other gantry on the Event
Site. This Regulation applies to Athlete entrance gates and gantries at stadium WAS
Events.

4.6.

Finish Line Tape

Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023) 5

Book C – C1.2

The Logo of Commercial Affiliates and/or the World Athletics Logo and/or the Event
Logo may be repeatedly displayed on both sides of the finish line tape. The maximum
height of each Logo is 20cm.
4.7.

Space Blankets
Two (2) Logos of Commercial Affiliates may be displayed on both sides of space
blankets provided to Athletes during or at the end of a Competition. The maximum
size of each Logo is 40cm2 and maximum height is 5cm.

4.8.

Award Items
Any award items (except medals) given to Athletes at the end of a Competition, at thefinish line or during medal ceremonies may display the Logo of one or more of theCommercial Affiliates, World Athletics and/or the Event Logo. The maximum height ofeach Logo is 5cm.

4.9.

Product Placement
Commercial Affiliates’ products may be placed at the Event Sites during theCompetition, including at the WAS Event’s tracks, in-field, in stands, along theCompetition’s course and at press conferences. The size, location and manner ofsuch placement must be determined by Chief Executive or their nominee in
consultation with the Event Organiser.

5.

MARKETING AT STADIUM WAS EVENTS

5.1.

Track Surfaces (Main Track and Warm-up Tracks)

5.1.1.

Logo of the Track Surface Manufacturer
A maximum of two (2) flat Logos of the actual manufacturer of the track surface may
be displayed in watermark style on the track surface, provided that the actual
manufacturer of the track surface is a Commercial Affiliate of the relevant WAS Event.
The height of each such flat display shall not exceed 1m for outdoor tracks and 0.5m
for indoor tracks. The identification must not interfere with the track markings.

5.1.2.

Name of the Stadium and/or Name of the Host City and/or the Event Logo and/or
Logos of Commercial Affiliates.
The following identifications (without limitation in number) may be displayed in a flatwatermark style on the track surface:

Name or Logo–
Max. Two (2)from options
below
Stadium Name(noncommercial)

Maximum Height
IndoorOutdoor

2.5m

5m

6 Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023)

Book C – C1.2

Host City

2.5m

5m

Event Logo
(may include
Title Sponsor)

2.5m

5m

Logos ofCommercial
Affiliates

0.5m

1m

provided always that the shade of the watermark identification must in the base colourof the track and must be diluted by a maximum of 66% by white colour. The
identification must not interfere with the track markings, which must remain dominant.
5.1.3.

World Athletics Certification Logos
A maximum of two (2) identifications, two (2) of the same or one (1) of each “World
Athletics Certified Product” and/or “World Athletics Certified Facility”, may bedisplayed in a watermark style on the track surface. The width of each such flat display
shall not exceed 50cm for outdoor tracks and 25cm for indoor tracks. The identificationmust not interfere with the track markings and should be outside of the area where
Athletes are competing. The World Athletics Certification logos shall be subject toterms and conditions of licence and used in accordance with the relevant World
Athletics brand guidelines.

5.2.

Advertising Boards

5.2.1.

General Principles

5.2.2.

5.2.1.1.

Content: The Advertising Boards may display Logos as well as any otheridentification or content authorised by the Chief Executive Officer or theirnominee or the World Athletics Marketing Partner, of the Commercial
Affiliates World Athletics, the WAS Event, the host city and thebroadcasters, or any other third party as determined by the Chief Executive
Officer or their nominee or, subject always to Regulation 3.6 above, theWorld Athletics Marketing Partner.

5.2.1.2.

Double-sided: Advertising Boards may be double-sided with Advertising
displayed on both sides of the Advertising Boards.

5.2.1.3.

LED: if LED technology is used, solus and/or shared solus configurations
are permitted.

Outdoor Stadium
5.2.2.1.

Perimeter Boards

5.2.2.1.1. First Tier: Perimeter Boards around the track shall be placed in standard
conditions at 30cm from the outside edge of the track, including on thereverse camera-angle, camera blind side along the 100m straight (“100mStraight Boards”). They shall be of a consistent height. They must be

Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023) 7

Book C – C1.2

limited to one row. A second row directly behind the track boards is not
permitted.
5.2.2.1.2. Second Tier: Perimeter Boards are permitted in the second tier. They
shall be of a consistent height.
5.2.2.1.3. Size: Perimeter Boards may have a maximum height of 1.2m.
5.2.2.2.

Perimeter Board Behind the Start of the 100m

5.2.2.2.1. One (1) Perimeter Board or backdrop may be placed behind the start ofthe 100m (110mH), either at track level or raised 50cm from the track
surface. Such Perimeter Board behind the start of the 100m may display
the Logo of one or more of the Commercial Affiliates.
5.2.2.2.2. The maximum height of the behind-the-start of the 100m Perimeter Boardor backdrop is 2.5m and its maximum width is the width of the track.
5.2.2.3.

In-field Boards

5.2.2.3.1. Position: In-field Boards, if any, shall be placed in standard conditions at
not less than 50cm from the inner edge of the track, anywhere in theinfield.
5.2.2.3.2. Maximum amount: A maximum length of 120m of In-field Boards ispermitted.
5.2.2.3.3. Size: In-field Boards have a maximum height of 50cm. The In-field Boards
may be elevated on a neutral pedestal of a maximum height of 10cm, sothat the total maximum height from the ground to the top of the In-field
Board is 60cm.
5.2.3.

Indoor Stadium
5.2.3.1.

Perimeter Boards

5.2.3.1.1. First Tier: Perimeter Boards shall be placed around the outside edge ofthe track, including on the reverse camera-angle, camera blind side along
the finishing straight (“Finishing Straight Boards”). They shall be of aconsistent height. They must be limited to one row. A second row directly
behind the track boards is not permitted.
5.2.3.1.2. Second Tier: Perimeter Boards are permitted in the second tier. They
must be of a consistent height.
5.2.3.1.3. Size: Perimeter Boards may have a maximum height of 1m.
5.2.3.2.

In-field Boards

5.2.3.2.1. Position: In-field Boards, if any, shall be placed in standard conditions at
not less than 0.50cm from the inner edge of the track, anywhere in theinfield, as well as along the length of the straight.
5.2.3.2.2. Maximum amount: A maximum amount of 30m of In-field Boards shall bepermitted.

8 Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023)

Book C – C1.2

5.2.3.2.3. Size: In-field Boards have a maximum height of 40cm. The In-field Boards
may be elevated on a neutral pedestal of a maximum height of 10cm, sothat the total maximum height from the ground to the top of the In-field
Board is 50cm.
5.2.4.

At Warm-up Areas
Perimeter Boards may be placed at warm-up areas. Such Perimeter Boards may
have a maximum height of 1.2m and they must be of a consistent height.

5.3.

Protective Run-Off Mats at Indoor Stadium
The Logo of a Commercial Affiliate or the Event Logo may be displayed on theprotective run-off mats at the end of the 60m straight. The maximum height is 1.5m
and the maximum width is the width of the track.

5.4.

Cam Carpets
Cam carpets may be used on the track surface or the in-field. The maximum heightof the cam carpet’s relative appearance from the main camera angle is 1.2m.

5.5.

Advertising on the In-field Surface
For outdoor stadiums the Logos of the WAS Event, Commercial Affiliates, the hostcity, the broadcaster and/or, any other third party as determined by the Chief
Executive Officer, or their nominee or World Athletics Marketing Partner may either
be painted on or a carpet or other material laid on the surface of the in-field. If one
Logo is displayed, the maximum size is 80m² or if two or more Logos are displayed,
the maximum size of 60m² each. Such Logo(s) must be placed not less than 3m fromthe edge of the landing sector on the in-field surface (i.e. not inside landing sector orinterfering with the free movement of the Competition Officials photographers,
television crew, other authorised personnel working on the in-field and remote-control
vehicles).

5.6.

Throws Circle
The area outside the perimeter of the throwing circle for the Shot Put, Discus Throw
and Hammer Throw circle may display the Logos of the Commercial Affiliates. Exceptthat no Logo may be placed or interfere(s) with any landing sector or on the rim / stopboard where the Athlete throws the implement or official markings around the circle
which must be kept clean of any Logos.

5.7.

Jumps and Pole Vault Runways
The Logos of the WAS Event, Commercial Affiliates, the host city, the broadcasterand/or, any other third party as determined by the Chief Executive Officer, or theirnominee or World Athletics Marketing Partner may be displayed along the runways
for the Long Jump, Triple Jump, High Jump and Pole Vault. For outdoor stadiums the
maximum height is 50cm and for indoor stadiums the maximum height is 40cm. The
display may be elevated on a neutral pedestal that has a maximum height of 10cm,
so that the total maximum height from the ground to the top of the board is 60cm
(outdoor stadiums) and 50cm (indoor stadiums) respectively. For outdoor and indoor
stadiums, the display must not be less than 50cm from the runway.

5.8.

Javelin Throws Runway

Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023) 9

Book C – C1.2

The Logos of the WAS Event, Commercial Affiliates, the host city, the broadcasterand/or, any other third party as determined by the Chief Executive Officer, or theirnominee or World Athletics Marketing Partner may be displayed along the runway of
the Javelin Throw. The maximum height is 50cm. The display may be elevated on aneutral pedestal that has a maximum height of 10cm, so that the total maximum heightfrom the ground to the top of the board is 60cm. The display must not be less than
50cm from the runway.
6.

MARKETING AT NON-STADIUM WAS EVENTS

6.1.

Perimeter Boards

6.1.1.

Content: The Perimeter Boards may display Logos as well as any other identificationor content authorised by the Chief Executive Officer or their nominee or the World
Athletics Marketing Partner, of the Commercial Affiliates, World Athletics, the WAS
Event and the broadcasters, or subject always to Regulation 3.6, any other third party
as determined by the Chief Executive Officer or their nominee or the World Athletics
Marketing Partner.

6.1.2.

Position: Perimeter Boards may be placed around the course of the Competition as
well as at the start and finish areas.

6.1.3.

Size: The maximum height of the Perimeter Boards is 1.2m.

6.1.4.

Double-sided: Perimeter Boards may be double-sided with Advertising displayed on
both sides of the Perimeter Boards.

6.1.5.

LED: if LED technology is used, solus and/or shared solus configurations are
permitted.

6.2.

Cam Carpets/Road Marking
Cam carpets may be placed on the course and/or the road may be marked with Logos
of Commercial Affiliates, World Athletics, the WAS Event, the host city, thebroadcasters or, subject always to Regulation 3.6, any other third party as determinedby the Chief Executive Officer or their nominee or the World Athletics Marketing
Partner. The maximum height of the cam carpet’s relative appearance from the main
camera angle is 1.2m.

6.3.

Other Advertising Signs
Other Advertising signs, road signs, arches, inflatables and/or any other applications,
whether now known or thereafter developed, may be placed around, on or above thecourse of the Competition (such as in cheering zones) as well as at the start and finish
areas, subject to the Chief Executive Officer’s or their nominee’s or World Athletics
Marketing Partner’s approval. Such other Advertising signs may display the Logos ofCommercial Affiliates, World Athletics, the WAS Event, the host city, the broadcasters
or any other third party as determined by World Athletics or World Athletics Marketing
Partner.

7.

EQUIPMENT AND IMPLEMENTS USED DURING COMPETITIONS

7.1.

Competition Equipment

7.1.1.

General

10 Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023)

Book C – C1.2

7.1.1.1. A maximum of two (2) “World Athletics Certified Product” Logos may bedisplayed on Competition equipment, throwing implements (i.e. shots, discus,
javelins and hammers) and relay batons which shall be in accordance with the
Guidelines for the Official World Athletics Certification Logos section of theWorld Athletics Certification Procedures.
7.1.1.2. Competition equipment may be branded with the official WAS Event look andfeel.
7.1.1.3. The Logo of the Provider or manufacturer of Competition equipment may bedisplayed on such Competition equipment provided that such Provider or
manufacturer is a Commercial Affiliate of the relevant WAS Event. The Logoof the Provider or manufacturer of Competition equipment that is not a
Commercial Affiliate of the relevant WAS Event must be removed or coveredup, save for any identification that is required by Applicable Laws.
7.1.2.

Shots, Discus, Javelins, Vaulting Poles, Hammers, Crossbars, Uprights, Lap Bells,
Starting Blocks and Lane Boxes
7.1.2.1. The Logo of the Provider or manufacturer that is a Commercial Affiliate of therelevant WAS Event may be displayed twice on shots, discus, javelins,
vaulting poles, hammers, crossbars, uprights, lap bells, starting blocks andlane boxes used at a Competition. The maximum height of the Logo is 4cm.
7.1.2.2. The Logos of Commercial Affiliates and the Event Logo may be displayed oncrossbars, uprights, lap bells and starting blocks and the maximum height ofeach Logo is 4cm. Where such Logos are placed on an upright the lettering
may be placed vertically.

7.1.3.

Relay Batons
The Logo of the Provider or manufacturer that is a Commercial Affiliate of the relevant
WAS Event may be displayed twice on relay batons. The maximum height of the Logo
is 4cm. The Event Logo may be displayed on relay batons.

7.1.4.

Landing beds
7.1.4.1. The following may be displayed on the top and/or sides of the landing beds:
7.1.4.1.1. the Logo of the Provider or manufacturer that is a Commercial
Affiliate of the relevant WAS Event
7.1.4.1.2. the Logos of Commercial Affiliates
7.1.4.1.3. The Event Logo,and in each case the size of the Logo may be of any size fitting and inproportion to the size of the respective landing bed. The number and theprecise size of the Logos displayed must be approved by Chief Executive
Officer or their nominee or World Athletics Marketing Partner.

7.1.5.

Hurdles and Steeplechase Barriers
7.1.5.1. Three (3) of the following may be displayed across the length on the nonapproach side of the hurdles and steeplechase barriers (i.e. the side of the

Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023) 11

Book C – C1.2

hurdles or steeplechase barriers that faces away from the Athlete’s
approach):(i) Logo of the manufacturer that is a Commercial Affiliate of the relevant
WAS Event(ii) Logo of Commercial Affiliates(iii) name of the host city(iv) name of the stadium (non-commercial)(v) Event Logo(vi) World Athletics Logo
7.1.5.2. The maximum height of each Logo on the hurdles is 5cm. The maximum
height of each Logo on the steeplechase barriers is 10cm.
7.1.6.

Take-off Boards
The Logo of a Commercial Affiliate or the Logo of the Provider or manufacturer that is
a Commercial Affiliate may be placed:
7.1.6.1. adjacent (i.e. next to but off the runway) to the take-off board; and7.1.6.2. on the take-off board but provided always that the Logo is placed on one
side of the take-off board and is a maximum of 10cm in from the shorteredge of the take-off board and minimum of 5cm in from the take-off line (i.e.
as close as possible to the outer long edge of the take-off board that faces
the runway). The precise size and position of the Logo will be determined byWorld Athletics.

7.2.

Other Equipment

7.2.1.

Electronic Equipment
On electronic equipment used for the Competition displaying information (such asmeasuring devices, clocks, wind gauges (anemometers), electronic scoreboards), theLogo of the Commercial Affiliate that produces, services or sells such equipment may
be displayed on each side of such equipment. The maximum height of the Logo is
20cm.

7.2.2.

Information Display
The Logo, video and animation of the Event, World Athletics or the Commercial
Affiliates may be displayed in rotation on the information display of the in-fieldscoreboards, except whilst the in-field scoreboards are being utilised during a
Competition for Competition information purposes.

7.3.

Judge/Starter Rostrum, Hurdles Cart, Shot Put Carrier Rack; Plasticine Carrier Rack;
Distances Indicator; Tape Winders; Triple Jump Distances Indicators; ChalkContainers and Bins

7.3.1.

The above items may display three (3) of the following logos with a maximum heightof 10cm:
7.3.1.1. The Event Logo

12 Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023)

Book C – C1.2

7.3.1.2. The name of the stadium (non-commercial) or host city
7.3.1.3. Logo of either the Provider or manufacturer that is a Commercial Affiliate of
the relevant WAS Event
7.3.1.4. Logo of Commercial Affiliates

7.4.

Broadcast, Data Processing and Information Technology Equipment

7.4.1.

Any broadcast, data processing and information technology equipment used at the
Event Sites shall be clear of any manufacturer’s Logos, unless the manufacturer is a
Commercial Affiliate or unless expressly authorised by Chief Executive Officer or theirnominee or unless it is required by Applicable Laws. Such equipment may display
either the Event Logo or the Logo of a Commercial Affiliate. The maximum height ofeach Logo is 20cm.
Umbrellas/Protective Canopies

7.5.
7.5.1.

Umbrellas/protective canopies on the Field of Play may display the Event Logo, theLogo of World Athletics and:-for stadium WAS Events: the Logo of one (1) Commercial Affiliate;-for non-stadium WAS Events: the Logo of one or more Commercial Affiliates.

The maximum size of each Logo is 40cm2.
7.5.2.

The protective canopies of the timing/measurement equipment on the Field of Playshall have a maximum height of 1.7m and a maximum diameter of 1.2m or forrectangular canopies each side of a maximum width of 1m and may only be usedduring the Competition if necessary. The Logo of one (1) Commercial Affiliate that
produces, services or sells such timing/measurement equipment may be displayed on
the protective canopy. The maximum height of the Logo is 40cm.

7.6.

Refreshment, Drink and/or Sponging Stations

7.6.1.

The number of refreshment, drink and/or sponge stations and their placement mustcomply with the requirements for the relevant Competitions, as well as the Rules andRegulations.

7.6.2.

At Stadium WAS Events
7.6.2.1. The maximum height of a drink station is 1.4m and the maximum diameter is
1m or, for rectangular drink stations, each side must have a maximum widthof 1m. The form or shape of the drink station may incorporate the design ofthe packaging of the drinks supplied by the Commercial Affiliate of the drinks(e.g. a bottle or can).
7.6.2.2. The Logo of a Commercial Affiliate may be displayed around the edge of thestations or, for rectangular stations, on each side. The maximum height ofeach Logo is 40cm.

7.6.3.

At Non-stadium WAS Events

Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023) 13

Book C – C1.2

The Logo of a Commercial Affiliate may be displayed on a skirting around the tables
and on a canopy over the tables used for the stations. The maximum height of the
Logo is 20cm and the total length is 10m.
7.6.4.

Station Personnel
In non-stadium WAS Events, refreshments, drinks and/or sponges may be dispensed
from the stations by staff members of the Commercial Affiliate providing the drinks,
unless otherwise provided for in the Rules and Regulations, or by any other authorised
persons. The Logo of the Commercial Affiliate providing the drinks, the Logo of any
other Commercial Affiliate, the Event Logo or the name of the host city may bedisplayed on the upper body clothing of the station personnel dispensing therefreshments, drinks and/or sponges. The maximum size of the Logo is 40cm2.

7.7.

Other Equipment
The Logo of the manufacturer of other technical equipment used at the Event Sites
that is a Commercial Affiliate, the Logo of any other Commercial Affiliate, the Event
Logo or the name of the host city may be displayed only twice on two sides of suchother equipment. The maximum height of each Logo is 10cm. The Logo of theProvider or manufacturer of technical equipment that is not a Commercial Affiliate of
the relevant WAS Event must be removed or covered-up, save for any identificationthat is required by Applicable Laws.

8.

VEHICLES

8.1.

General
Vehicles used at the WAS Event Sites shall not display any other manufacturer’s
Logos than those placed at the vehicle’s model standard series production, unlesssuch manufacturer is a Commercial Affiliate.

8.2.

Tracking Vehicles
Tracking vehicles for broadcast production at non-stadium WAS Events may display
either the Event Logo or the Logo of any Commercial Affiliate on each side of the car.
The maximum height of each Logo is 40cm.

8.3.

Lead/Timing Cars

8.3.1.

The Logos of the Commercial Affiliates may be displayed once each on each side andon the top of each of the lead/timing cars. The maximum height of each Logo is 40cm.
The identification must be the same on all lead/timing cars during a Competition race.

8.3.2.

In addition, the Commercial Affiliate providing the services with respect to timing shallbe permitted to one (1) product placement on each lead/timing cars (such as productplacement in form of a watch at the top of the lead/timing cars). Such representation
shall not impair the visibility of the clock on the lead/timing cars.

8.4.

Car Parade
Commercial Affiliates may represent their products in the form of product placement
representation on the cars driving on the course of the Competition ahead of the firstlead/timing car prior to a race (such as a “car parade”), provided that this complies
with the Applicable Laws. In addition, such cars may display the Logo of the

14 Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023)

Book C – C1.2

Commercial Affiliate on each side and on the top of the car. The maximum height ofeach Logo is 40cm.
8.5.

Remote Controlled Vehicles

8.5.1.

The Event Logo, Logos of Commercial Affiliates, World Athletics Logo and/or the Logoof the Provider may appear on radio-controlled vehicles, drones or other remotecontrolled devices used as equipment at the Event Sites. The maximum height ofeach Logo is 10cm.

8.6.

Golf cart

8.6.1.

Golf carts used at the Event Sites may display either the Event Logo or the Logo of aCommercial Affiliate on each side of the golf cart. The maximum height of each Logo
is 20cm.

9.

ON SCREEN IDENTIFICATION

9.1.

The Logos of Commercial Affiliates may be displayed on the signal of a Competitiontransmitted by television or other current or future technologies ("On-Screen
Identification"), provided that such display is in accordance with Applicable Laws.

10.

USE OF DIGITAL TECHNOLOGY

10.1

Advertising using digital technology (whether now known or hereafter devised,developed or invented) to insert virtual advertising into the live or delayed feed of the
WAS Event (“Virtual Advertising”) is permitted but must be applied in a reasonable
manner to ensure that its use does not interfere with the integrity of a Competition.

10.2.

Virtual Advertising must not be inserted in a way that obscures the broadcast
audience’s view of the WAS Event.

10.3.

Virtual Advertising is permitted to appear both outside the Field of Play and on the
Field of Play prior, during and after a Competition session.

10.4.

Virtual Advertising is expressly forbidden to appear on all persons (including
spectators, Athletes, Competition Officials) at the Event Sites, except for an
application on the Bibs.

11.

ENFORCEMENT GENERALLY

11.1.

The Advertising Commissioner has the authority and function to oversee compliancewith, to administer, interpret and supervise these Regulations at WAS Events. The
Advertising Commissioner may designate certain individuals to perform certain duties
on behalf of the Advertising Commissioner.

11.2.

If any person does not comply with the Advertising Commissioner’s order, or aCompetition Official refuses to order the action required in the view of the Advertising
Commissioner, such person or Competition Official may be subject to sanctions inaccordance with the Rules and/or these Regulations or any other applicable Rule or
Regulation.

12.

DISPUTES

Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023) 15

Book C – C1.2

12.1.

Any dispute arising out of or in connection with these Regulations, in the first instance,
shall be resolved between the Chief Executive Officer or their nominee and the mostsenior executive officer of the Event Organiser (or their delegate) of the relevant WAS
Event.

16 Appendix 7: World Athletics Series Regulations Event Branding (Approved by Council 21.03.2023, effective 31.03.2023)