IBM Consulting
Green IT and Sustainability
on AzureTable of Contents

1. CEO Study: Prioritization of sustainability

2. Challenges across industries to adopt sustainability
3. Key drivers to embark on Green IT
4. Optimal usage of IT resources for sustainability

5. IBM Sustainability Capabilities and Offerings
6. IBM Sustainability Assessment Framework
7. Sustainability Tools and Accelerators

8. Customer Success Story© Copyright IBM Corporation

16 December 2022

IBM Consulting

2

“There has never been a more vital moment for CEOs to embrace sustainability
as a core aspect of the enterprise. It’s clear that environmentally mindedorganizations are set up for long-term success – and the time to act is now.”

37%

more CEOs in 2022 rate sustainability
as a top priority, compared to 2021

83%of CEOs expect sustainability
investments to produce improved
business results in the next 5 years© Copyright IBM Corporation

16 December 2022

IBM Consulting

Source: IBM Business Value, “The CEO Study - Own your impact: Practical pathways to transformational sustainability”

3Organizations face challenges in pursuing the target objectives and areunder pressure to improve transparency in sustainability practices

Expected greatest challenges for organization
over the next 2–3 years

Most important external forces to impact anorganization’s enterprise over the next 2–3 years

Source: IBM Business Value, “The CEO Study - Own your impact: Practical pathways to transformational sustainability”© Copyright IBM Corporation

16 December 2022

IBM Consulting4

IT is committing
itself tosustainability
and Green IT is
critical forbusinesses tomeet their net
zero goal, in turnsaving on
operating costs© Copyright IBM Corporation

16 December 2022

Key drivers to embark on IT decarbonization journey

Data Centers accountfor ~3% of the globalenergy consumption.

Optimizing the energy
and carbon footprint of
IT operations isessential in the times ofsoaring energy prices.

Energy and carbon
optimal applications
on cloud result in
reduced cloudconsumption.

IBM Consulting

Increased demand fordata has increased
demand for servers
and processing.

Regulations areincreasingly supporting
the adoption ofsustainable businesspractices.

5

IT sustainability can be achieved by optimal consumption ofCompute, Storage and Network
Major Sources of Emissions
Data Centers
The global power capacity of data centers has grown by 43% in the last 3 years whileserver utilization rates remain between 12%-18%. NRDC estimates that increasing
server utilization along with other technically feasible improvements could reduceenergy consumption by 40%

AI & Big Data Analytics
Increased demand for data and usage of AI has created increased demand on servers.
Switching from one programming language to another can reduce the energy
consumption of an application by up to 50%

Key IT Resources Consuming Energy - Remediation
ComputeStorage

NetworkApplications• Use Green Coding & Design principles to ensure applications are designedfor energy and carbon efficiency

Data• Minimize data movement and network hops
• Infuse sustainability Design Principles to reduce IT resource consumption

Platform• Right sizing of the platform can reduce energy consumption while
ensuring business continuity

Security
Adding security features to software can increase its energy needs. As data infuses
ever more business processes and decisions, the need for security grows accordingly,
but it needs to balanced with energy consumption requirements© Copyright IBM Corporation

16 December 2022

IBM ConsultingOperations• Optimize the use of resources; Schedule IT workloads• Use economies of scale to reduce your footprint energy carbon
6IBM
Sustainability
Capabilities
and Offerings

Current Challenges
Carbon Assessment of IT Estate

Complex carbon accounting
In order to reduce the carbon footprintsof data centers, applications, andinfrastructure, IT organizations musthave tools with which to accurately
measure their carbon emissions.
Opaque benchmarks
Organizations need context in the form ofbenchmarks—internal and external key
performance indicators (KPIs) that givethem a sense of their performance andtheir progress.
Ambiguous analytics
Once organizations can easily,affordably, and accurately measure andbenchmark the carbon footprint of their
IT estate, they will have a better
sense of where they are and where theywant to go.

© Copyright IBM Corporation

16 December 2022

IBM Consulting

Solution Framework

An Integrated and Continuous Process

Quantify
Energy and CFP per workload, tenant,VM, container, Service, etc.
AssessIdentify hotspots and applicablestrategies and calculate potential
savings.

Optimize
A set of controllers to dynamically
optimize the carbon footprint and atransformational roadmap throughMigration & Modernization
OperationalizeContinuously monitor, report and insighton resource consumption & IT KPIs forsustainability

The Path Forward

A Strategic Partnership with IBM

Green IT Strategy• Carbon Footprint Measurement for ITEstate• IT Sustainability MaturityAssessment• IT Sustainability Strategy,
Roadmap/Blueprint / CoEGreen IT Transformation• Green Coding• Application Build & Integration(designed for sustainability)• Application & Data Migration(designed for sustainability)• Application & Data Modernization(designed for sustainability)• Platform optimization
Green IT Operations• Sustainable IT Operations (SusOps)• Sustainability AI Ops & Sustainability
Engineering• Sustainability Quality Engineering7IBM Consulting helps clients assess cloud journey through a sturdy
Sustainability Assessment Framework on Azure

Comput eSt orage

Net work

Applicat ionsDataPlatform

I nfrastruct ure

Discuss & discover

Determine gaps

Assess the client’s IT estateacross Platform, Data,
Applications, Operations, People
and Culture areas

Analyze and identify hotspots
in client’s current IT estate© Copyright IBM Corporation

16 December 2022

IBM Consulting

Analyze & provide
actionable insights
Provide tangible corrective
recommendations to meet thedesired sustainability stateTransform

Demonstrate commitment toclient’s transformation journeyas trusted partner

8Environment
Sustainability
is a shared
responsibility

IBM will work with client as the Service
Integrator in their sustainability journey witha set of tools and accelerators:
Enterprise Sustainability Strategy

Clientare responsible for
Sustainability IN the CloudApplication
DesignDeployments inPlatform, Scaling

Design & Usageof Data

Data Storage

Code Efficiency

Utilization,
Scaling

is responsible for
Sustainability OF the Cloud

Servers

Cooling

Water

Data Centres

Electric Supply

Building
Materials•IBM Green IT & sustainability Risk Assessment Framework: Providewith Sustainability Maturity and Risk Identification, Recommendations &Mitigations•

Nordcloud Klarity – Measurement of Carbon footprint on Azure•

Sustainability Advisor – Web/ Excel based tool to provide Cost vsSustainability benefit•

Enterprise Sustainability Assessment – Excel based enterprise levelsustainability maturity assessment tool•

Candidate Microservice Advisor – Automate the discovery and design ofmicroservices•

Turbonomic – Identify idle workload in VM, Storage, Database, etc.

Sustainable Computing•

Delivery Curator – Generate modernization workbook•

Pre-Fabricated Design Principles – Technical guidance for carbonefficient designs for different journeys

Sustainable IT Operation•Turbonomic – Resource optimization•Nordcloud Klarity – Workload optimization•Envizi – Carbon accounting dashboard for business use cases
IBM Assets© Copyright IBM Corporation

16 December 2022

IBM Consulting

Partner Assets

9FMCG Major
Client Success Story
IBM Consulting helped the US unit of a Global FMCG client in transforming its productportfolio by focusing on high-growth categories that meet changing consumer needs,
including pet care, coffee, premium bottled water, consumer health and infant nutrition.
Client is committed to:• achieve net zero emissions by 2050,• make all their packaging reusable or recyclable by 2025, and• invest more than $3 billion globally over the next few years to accelerate this work.
IBM is their trusted partner in this journey.

Client Pain Points• Meet net zero objectives at organization level
to become carbon neutral by 2035
• Not sure how IT can play a role for meetingnet zero goals• Sustainable by Design is a cultural shift andwant to enable green behavior at workplace• Not having Green Reference Architecture todrive the sustainable objectives to technicalcommunity and considering sustainability as
non-functional requirements© Copyright IBM Corporation

16 December 2022

Client Value & Business Outcomes
Actionable insights and recommendations toimprove architecture the heavily used B2B
conversational AI app and make it moresustainable• API specific improvements• Bot UX optimization• Workflow optimization• DevOps microservices• Azure focused improvements• Design consideration & best practices

IBM Consulting

IBM Value & Differentiation

Delivery Solution Highlights• Deep knowledge and technical eminence ofsustainable design & architecture• Green IT assessment framework for Azure, aunique solution for IT sustainability• Well defined and ready to consume
sustainability design principles addressing all
aspects of reference architecture• High impact solution that optimizes highly
used B2B chat bot app

Understand and clarify• Client priorities and requirements• Interactions and interviews with Client teamfor better understanding of enterprisearchitecture
Assess• Client Bot application architecture review(as-is) in detail• Possible areas of improvements• Trade off analysis of improvement options
along with security and cost implications
Recommend• Architecture or design changes needed tomake Bot application more sustainable innature.
• Roadmap for injecting Green IT bestpractices, design techniques and10
implementation approach