OVERVIEW

Pricing & Packaging
Adobe Marketo Engage | Adobe Experience Cloud

Elevate your customer experience and drive demand with capability-rich packages.
Adobe Marketo Engage offers tailored packages to help marketing teams deliver exceptional experiences in concert
with sales at every stage of the customer journey to drive demand and growth with efficiency and scale.

GROWTH

SELECTPRIME

ULTIMATE

Foundational marketing
automation & measurement
w/ intelligent cross-channel
nurturing & lead routing.

Essential marketing automationand measurement
w/ AI-powered personalization

Complete lead- & account-based
marketing with advanced journey
analytics and AI-powered audiences

Advanced and powerfulexperience automation in
combination with Marketo
Measure Measure

Great for

Great for

Great for

Great for

Small Business Marketers

Experienced Marketers

Progressive Marketers

Advanced Marketers• Elevate your marketing
programs using automation
targeting fewer than 50k
contacts• Scale your marketing efforts
and personalization using
artificial intelligence• Switch from other limiting
marketing automation point
solutions• Maximize the full potential ofmarketing automation andmeasurement• Upgrade from freemium
marketing tools with too
many usage limits• Support both lead- andaccount-based strategies fromthe same application• Prove impact on revenue
and growth• Streamline the customer
lifecycle with sales and use AI
to maximize performance• Includes discounted Marketo
Measure to prove the mostaccurate ROI possible withsales from every touchpoint• Take advantage of included
onboarding, consulting andeducation services• Unlock new potential for
accelerated growth andcontinued success
Pricing based on database size

Pricing based on database size

• Test & validate strategies
before full campaign
deployment

Pricing based on database size

Pricing based on database size

Included | $ Available | x Not Available

PACKAGES
Capability
Users
API Calls (Daily)
Lead & Account Database
Native CRM Integration (SFDC & MSD)
Audience Segmentation & Targeting
Advanced Dynamic Content
Advanced Personalization
Custom User Roles & Permissions
Campaign & Journey Automation
Intelligent Cross-channel Nurturing
Scoring, Routing & Alerts
Email Marketing
Social Marketing
Landing Pages & Forms©2024 Adobe, Inc. All rights reserved.

GrowthSelectPrime

Ultimate

10

25

25

25

20k Calls / Day

50k Calls / Day

50k Calls / Day

50k Calls / Day

Included | $ Available | x Not Available

Capability

GrowthSelectPrime

Ultimate

Custom Data Objects & Fields$

10 Objects - 2M Records

10 Objects - 2M Records

10 Objects - 2M Records

In-Person Events$

Interactive Webinars

X

12 Sessions

One Unlimited Room

Two Unlimited Rooms

Marketing Calendar$

Attribution & ROI Dashboards$

Predictive Content$$ 50 Assets

50 Assets

50 Assets

Adobe Dynamic Chat$

Adobe Dynamic Chat Prime

$

$

$

Target Account Management$$

Predictive Audiences$$

Advanced Journey Analytics$$

Sandbox$$Workspaces & Partitions$$

Marketo Measure

$

$

$

Performance Add On

X

$

$

$

Performance Plus Add On

X

$

$

$

Search Engine Optimization
Paid Media Targeting
Campaign Reporting & Insights
Secure Domains

Website Retargeting$

Website Personalization$

Advanced BI Analytics$

Sales Insight$Sales Connect$

Interactive Webinars (additional webinars, rooms, storage)$

Email Deliverability Services$

Email Marketing Reputation (Reputation Advisor)$

Email Informant (Analytics Tracker)$

Email Marketing Deliverability (Inbox Tracker)$

Dedicated IP Address$

Mobile Push Messaging$

SMS Text Messaging$ Multiple Tiers Available

Database Encryption$

Encrypted Authentication$

Extended Data Retention$

VertifyCRM Integration$ Multiple Tiers Available

Managed Service Provider Instance$Marketo Measure Data Warehouse$Marketo Engage CET Head$

Additional Advanced Journey Analytics Model$ (1 Model)

Additional Marketing Users (5 Pack)$ (5 Users)

Additional Secured Domain (Landing Pages)$ (1 Domain)

Additional Secured Domain (Tracking Links)
Additional Web Limits Per Domain (Landing Pages)$ (1 Domain)$ (30 Campaigns & 30 Segments)

Additional API Calls (10K Pack)$ (10k Calls)

Additional Custom Object Records (1M Records)$ (1M Records)

Additional Predictive Content Assets (50 Pack)$ (50 Assets)

Additional Website Personalization Visitors (100k Pack)©2024 Adobe. All rights reserved.

(Discounted)$ (100K Visitors)

2Glossary
Additional Advanced Journey
Analytics Model

Additional API Calls (10KPack)

API Calls (Daily)

Advanced Journey Analytics capability enhancement. Allows user to create one additional revenue cycle models to support separate and/or additional buying funnels based on
business processes, organizational units, demographic regions, etc. (Requires Advanced Journey Analytics)
Includes one additional model for Advanced Journey Analytics (Lifecycle Modeler)Core Marketo Engage enhancement. Allows users to add monthly API calls per instance for customers who exceed or plan to exceed the included default amount of monthly
API calls per individual Marketo Engage package.
Includes 10k additional monthly API calls.

Included amount of daily integration calls allowed between Marketo and other compatible data repositories using REST or SOAP API calls. Allows users to pass data to andfrom Marketo Engage for data storage, segmentation, automation, measurement, reporting and various other use cases. Users can access Marketo Engage data via external
software applications within their technology stack.
Includes a set amount of daily API calls per Marketo Engage package. Amount of daily API calls is based on which Marketo Engage package is purchased.

Additional Custom Data
Object Records (1M Records)

Custom Data Object & Field capability enhancement. Allows users to add records for their custom data objects and fields for customers who exceed or plan to exceed theincluded amount of records initially provided by their individual Marketo Engage package.
Includes 1 million additional records for custom data objects.

Advanced BI Analytics

Advanced and fully integrated business intelligence, custom reporting and data visualization capabilities. Allows users to create custom, flexible, ad-hoc reports and dashboards
across every Marketo Engage program, account and person. Users can create, export and share virtually any basic or advanced report with infinite data dimensions and custom
visualizations using a drag-and-drop pivot table user interface and a native data store of everything that takes place inside, or gets synced to, Marketo Engage.
Includes natively integrated Marketo Engage program data including cost data, 25 pre-configured reports, customizable charts, reports and visualizations, single- and multitouch attribution models, and more.

Advanced Dynamic Content

Advanced Journey Analytics

Advanced content blocks that automatically adjust and personalize content in real-time. Allows users to dynamically personalize images and assets in real-time across multiple
channels including email, web, landing pages, and more, based on specific lead- and account-based audience segments and customer behavior.
Includes dynamic email, web and landing page content blocks, landing page, email & form asset manager, web page image crawler, box integration, Adobe Experience Manager
integration, and more.
Customer journey mapping and lifecycle modeling capabilities with opportunity analyzer, revenue modeler and success path analyzer. Allows users to map and automate their
entire unique customer lifecycle with Sales using a drag-and-drop model builder, model templates, model phases, stages and transition types, and real-time data from active
Marketo Engage campaigns. Users can track where known and anonymous buyers are in their journey across active campaigns. View overall funnel traffic and measure stage
performance with deal velocity charts, and identify potential bottlenecks across each buying stage for SLA management with Sales. Track marketing activities that influence
opportunity creation and closed/won revenue, and drill into each touchpoint to prove marketing’s contribution to each opportunity and account creation, including paid media
performance data from Google AdWords and Facebook Ads.
Includes 1 lifecycle model, drag-and-drop model builder & cloning, model templates & custom models, multiple phase, stage & transition types, anonymous visitor stage &tracking, lifecycle stage transition automation, integrated campaign data, opportunity influence analytics, success path analytics, deal velocity charts, model stage conversion
rates, SLA stage performance, Google AdWords & Facebook Ads Integration, and more.

Additional Marketo Engage
Users (25 Pack)

Advanced Personalization

Core Marketo Engage enhancement. Allows users to add 25 additional Marketo Engage users to their Marketo Engage instance.
Includes 25 Marketo Engage users.

Advanced messaging personalization engine that automatically tailors copy, images, snippets, and design templates in real-time. Allows users to leverage out-of-the-box andadvanced custom token scripting to dynamically personalize messaging on virtually any channel for individuals using any data attribute from the lead and account database,including customer behavior data.
Includes lead & account-level personalization tokens, dynamic email, web, landing page, and form personalization, pre-built & advanced custom personalization tokens, custom
data object and field personalization tokens, cross-channel personalization tokens, and more.

Additional Predictive
Content Assets (50 Pack)

Additional Secure Domain(Landing Pages)©2024 Adobe. All rights reserved.

Predictive Content capability enhancement. Allows users to add predictive content assets for customers who exceed or plan to exceed the included default amount ofpredictive content assets per individual Marketo Engage package. (Requires Predictive Content)
Includes 50 additional predictive content assets.

Landing Page & Form capability enhancement. Allows users to add additional secure domains for landing page and form creation.
Includes one additional secure landing page domain for Marketo Engage's Landing Page & Form capabilities.

3

Additional Secure Domain(Tracking Links)

Additional Web
Personalization Campaigns

Additional Website
Personalization Visitors(100k Pack)

Landing Page & Form capability enhancement Allows users to add secure tracking link domains for customers who exceed or plan to exceed the included default amount of
secure domains per individual Marketo Engage package.
Includes 2 additional secure tracking link domains for Marketo Engage's Landing Page & Form capabilities.

Website personalization capability enhancement. Allows users to add domains, campaigns and segments for Web Personalization for customers who exceed or plan to exceed theincluded default amount per individual Marketo Engage package. (Requires Website Personalization)
Includes 30 additional campaigns and 30 additional segments per domain.

Website Personalization capability enhancement. Allows users to add website personalization visitors. (Requires Website Personalization)
Includes 100k additional visitors for website personalization.
End-to-end conversation automation built inside Marketo Engage and powered by Adobe AI-Assistant. Engage in Automated, live chat or genAI powered conversations. Set up
custom routing rules, mange live chat conversations through a sales agent inbox and easily book meetings through chat or through conversational forms or flow experienceson your website. End to end conversational reporting. GenAI capabilities include conversation summaries, assisted responses for sales, sales shortcuts and marketing approved
response library.

Adobe Dynamic Chat

Dynamic Chat Select is included in Marketo Engage Select, Prime and Ultimate Packages and includes up to 250 monthly conversations for automated chat and conversational
forms and flows. up to 100 conversations (lifetime) for live chat and 5 live chat seats and 25 calendar seats.
Dynamic Chat Prime is a paid add on that includes live chat and genAI powered conversations and workflows, 25 live chat seats, 250 calendar seats

Attribution & ROI
Dashboards

Pre-configured and highly visual single- and multi-touch attribution dashboards that display essential performance insights purpose-built for marketers containing flexible
filters, interactive charts and analytics, and easily tunable data sets. Allows users to view data insights that share revenue credit across multiple key Marketo Engage
touchpoints in a sales cycle from top-of-funnel metrics, like engagement and acquisition, down to pipeline and revenue, to help understand campaign and channel success andROI. View built-in trend analysis to see changes in performance over time, campaign and, channel successes, and cost per successes. Leverage one-click filtering to customize
the data set and output adjustments, and abilities to save charts, download data, and export visual reports.
Includes engagement, pipeline, revenue & ROI dashboards, year-over-year trend analysis, success metric, pipeline, revenue data with one-click filtering, export and share,
single- an multi-touch attribution models, and more.

Audience Segmentation &TargetingMarketo Measure Data
Warehouse

Static and dynamic lead- and account-level audience filtering. Allows users to build static and dynamic audience segments using data from the lead and account databasefor data insights, activation, content personalization and campaign targeting across Marketo Engage for both lead and ABM campaigns. Automated campaigns and activity
workflows can be setup to pair audience filters with activity triggers and the CRM integration to keep audience segments up-to-date in real time as sales, marketing andcustomer engagement happens.
Includes lead and account-level filters, activity filters, custom data object and field filters, dynamic and static audiences, dynamic CRM account list sync, audience import /export, lead- and account-level filters, fit and intent data filters (See Company Surge), engagement filters, marketing & sales CRM activity filters, personabased filtering & targeting (See Target Account Management), and more.

Premium multi-touch attribution capability add-on for Marketo Measure. Allows users to push all Marketo Measure attribution data, including granular impression, page view
and web session data, into a centralized Snowflake data warehouse (hosted by Marketo Measure) to connect Marketo Measure data with other company datasets for fully
custom and aggregated web activity data reporting. (Requires Premium Multi-touch Attribution (Marketo Measure)
Includes one Snowflake data warehouse hosted by Adobe.

Campaign & Journey
Automation

Advanced customer experience automation engine built with out-of-the-box and custom triggers and filters, and drag-and-drop smart campaign creation. Allows users tosetup lead- and account-based marketing campaigns that automatically engage customers, streamline internal marketing workflows, tasks and operations, and automate
internal activities that update customer data profiles, all in real-time as marketing, sales and customer engagement happens. Setup campaigns to listen, adapt, and respondto customers in real-time using behavioral, audience, CRM and custom activity triggers and filters. Clone entire, best-performing automation campaigns with a single click toboost team productivity and decrease campaign time-to-value.
Includes multiple advanced engagement program types, batch and trigger campaigns, smart lists, smart campaigns and flow actions, drag-and-drop automation workflow
builder, campaign scheduling and cloning, multiple real-time behavior, audience, CRM, custom data and activity triggers and filters, custom flow actions and alerts, automatedwebhooks, and more.

Campaign Reporting &Insights

Custom Data Objects &FieldsSingle reporting view containing revenue, cost, pipeline and conversion insights. Allows users to conveniently and quickly analyze campaign and channel effectiveness, ROI
and marketing impact from a single view to find the best and worst performing campaigns and channels. Users can view turn-key visualizations that demonstrate driven
pipeline, revenue, cost per acquisition, and more using a 4 dimensional chart, 20+ metrics, and first-, last- and multi-touch attribution models.
Includes program & channel analyzer, 4-D metric dashboard, with 20+ data metrics, basic revenue attribution with first- & multi-touch attribution models, cost, revenue,
pipeline and conversion analysis, and more.

Customizable data entries and relationship management inside the lead and account database. Allows users to create and track custom one-to-many data relationships
between Marketo Engage contacts and custom data entries via the Marketo Engage API. Users can add, link and track virtually any custom metric to a contact record such aspurchase history, account balances, product color preference, etc. Users can pair Marketo Engage's campaign and journey automation engine with custom data objects andfields to trigger custom automation workflows, create custom personalization and audience targeting filters, and report on custom attributes. Users can also sync custom data
objects and fields with 3rd party integrations, including CRM integrations.
Includes 10 custom objects, custom fields & records, custom activities, one-to-many and many-to-many data affiliations, custom object automation triggers & filters, custom
object audience segmentation filters, custom object email scripting, dedupe fields, custom object import wizard, custom object API, and more.

Custom User Roles &Permissions

Advanced user management and access controls across multiple Marketo Engage accounts and workspaces. Allows users to tailor the access of Marketo Engage to fit the uniquedesign of multiple marketing team structures and maintain good data hygiene. Create and manage custom users and roles, as well as set unique permissions to restrict specificfunctionality across different workspaces and partitions, including API-only users. Set permissions to help accommodate full-time, part-time and short-term employees, and to avoid
unwanted and accidental campaign changes or database entries.
Includes advanced user, role & permission management, built-in roles & permissions, custom roles & permissions, cross-workspace user management, user expiration and more.

©2024 Adobe. All rights reserved.

4Dedicated IP Address

Email marketing capability enhancement that offers a dedicated IP address branded with a unique domain to provide superior control of email reputation and email deliverability.
Allows users to monitor, optimize and control email security, deliverability and sending reputation with user-specific IP addresses, and ensure email deliverability rates are notaffected by other senders. Recommended for customers with a monthly email volume of >50K-100K per 30 days. (Required for customers with an email volume >1M per 30 days)
Includes feedback loop & whitelisting, email monitoring, receiver & ISP relations, branded email routing, guided IP warm up, 24/7 blacklist alerting, and more.

Database Encryption

Email Deliverability Services

Email Informant(Analytics Tracker)

A lead and account database capability enhancement. Allows users to add an extra layer of security by encrypting data at rest without affecting everyday operations to prevent
database visibility while it is started in the data center. Users can be sure that their Marketo Engage database is secure and complies with regulations across industries such as
HIPAA, FINRA, & SEC even when sensitive data is not in transit.
Marketo's Deliverability Consultants have more than 50 years combined experience in email reputation management and driving inbox success. We've partnered with thousandsof customers to optimize their programs to drive meaningful improvement, create highly engaged audiences and deliver ROI for their email programs. They can help with setting
up a dedicated IP, or interpreting the data from the Deliverability Tools.

The Analytics Tracker product provides users with analytics data to get more information about subscriber interaction with their emails. By embedding a simple tracking pixel in email,analytics tracker makes it easy to measure how recipients interact with campaigns.

The Reputation product provides users with reputation data for their domains/IPs (if dedicated), spam trap, phishing attempts, and blocklist monitoring. This productalso protects your recipients and deters fraudulent mailing activity with a DMARC policy.

Email Marketing Reputation(Reputation Advisor)

Email Marketing Deliverability(Inbox Tracker)

Email marketing capability enhancement. Allows users to seamlessly integrate Marketo Engage's email functionality into their exiting infrastructure while avoiding the appearanceof third-party vendors sending their emails which helps fulfill auditing requirements and maintain company branding guidelines. Users can leverage their own internal mail servers
by forwarding to their domain first to route emails to their own mail servers. Apply existing content filters that scan messages for data and content, and append data to messages
such as email headers or disclaimers to maintain fully branded company emails.
Includes custom integration configuration for up to one IP/domain monthly.

Email Marketing

Full suite of email marketing and automation capabilities. Allows users to design, personalize, send, measure and optimize batch and triggered email experiences by pairing
Marketo Engage's core audience segmentation, campaign journey and automation engine, and reporting capabilities with an easy drag-and-drop email designer, multiple
proven email templates, and responsive desktop and mobile designs. Use rich insights based on data from the lead and account database to create and dynamically personalize
email messaging, images, snippets and content.. Trigger emails automatically in real-time based on activity – or lack of activity – in any channel, or changes to your audience
segments and CRM data. Leverage A/B/n testing, real-time dashboards and turn-key reports for quick and accurate optimization.
Includes automation triggers and filters, drag-and-drop email designer (WYSIWYG), batch, trigger &. nurture campaign types, dynamic content & personalization, predictive
content (See Predictive Content), responsive design template library, rich text & HTML editor, A/B/n testing, email performance dashboards, individual & program-level
reporting, email insights and analytics, and more.

Encrypted Authentication

Email marketing capability enhancement. Allows users to authenticate encryption of email sent from Marketo Engage to user's mail servers. Ensure emails are not read byother entities other than the intended recipient by letting Marketo Engage securely host an authentication key on the users behalf to authenticate encrypted emails sent using
email relays. Users can provision encrypted authentication of mail sent from Marketo Engage’s mail servers on a dedicated Marketo Engage IP or relay.
Includes key-based TLS support and SMTP AUTH support, and more.

Event & Webinar Marketing

Full suite of in-person event and webinar marketing automation capabilities including multiple 3rd party event partner integrations. Allows users to create, manage andautomate online and offline event activities for in-person and webinar programs using Marketo Engage’s engagement channels and automation engine together with datafrom 3rd party event partner integrations through Adobe Exchange. Users can trigger customer engagement, clone entire event programs, and automate internal workflows
including invitations, event reminders, follow-ups, on-site check-ins (for in-person events), capacity and waitlisting, registration and attendance goals and tracking, and more.
They can use Marketo Engage’s existing campaign and journey automation, intelligent cross-channel nurturing, landing pages, forms, web hooks, reporting and other Marketo
Engage automation capabilities to automatically drive awareness, registration and attendance before, during and after events happen. Users can also include predictive
lookalike audiences for their event programs using artificial intelligence to maximize event registration (Predictive Audiences Add-on Required).
Includes automation triggers and filters, native 3rd party event integrations, virtual & in-person event program types, cross-channel event engagement, registration &attendance data sync, event program management & cloning, event check-in mobile application (iOS & Android), predictive attendance & lookalike audiences (See Predictive
Audiences), registration and attendance goals & tracking, event capacity & wait-listing and more.

Extended Data Retention

Lead and account database capability enhancement. Allows users to retain specific activity data and campaign membership data up to 37 months instead of the default 25
month time period. Helps support longer sales cycles with the ability to look back at the last 37 months of data.
Includes the following data categories: Web, Smart Campaigns, Social, Email, CRM and Segmentation.

Intelligent Cross-channel
Nurturing

Configurable, rules-based marketing automation logic designed to automatically engage and qualify leads and accounts over long periods of time at the appropriate cadence
based on certain stages of the entire demand marketing funnel. Allows users to create multiple nurture streams that qualify buyers using drag-and-drop transition rules,
automation triggers and filters, and content prioritization settings to simultaneously engage millions of customers across all Marketo Engage and 3rd party channels withpersonalized content. Nurture lead- and account-based audience segments based on real-time customer behavior, engagement scores, scheduled engagement and all thecustomer data profile attributes from inside Marketo Engage's lead and account database. Drag and drop content across your nurture streams to prioritize the correct order ofcontent and set the proper engagement cadence so that certain buyers skip streams that are not relevant and avoid repetitive content.
Includes multiple native engagement channels, simultaneous nurture programs & streams, drag- and-drop nurture content and prioritization, content cadence, drag-and-drop
stream transition rules, engagement-based transition rules, custom CRM & workflow transition rules, and more.

©2024 Adobe. All rights reserved.

5

End-to-end webinar marketing solution that’s built-in to Marketo Engage and supplemental to the existing event and webinar marketing automation capabilities. In addition
to the existing event and webinar automation capabilities, users can create, deliver and host engaging webinar sessions directly inside Marketo Engage. Users can set up
customizable templates to create webinar rooms and customize each room with engagement tools such as polls, Q&A, surveys, hand-raising functionality, chat, and content
downloads. Users can use webinar automation triggers and filters together with interactive webinar activity data for each session to personalize content, trigger cross-channel
campaigns, influence lead and account scores, update audience segments and perform other automation activities across Marketo Engage.

Interactive Webinars

Landing Pages & Forms

Interactive Webinars is included for Marketo Engage Select, Prime, and Ultimate package customers at no additional cost. Select package production instances receive: 12
sessions, up to 500 participants each, no concurrency. Prime package production instances receive: One unlimited room, up to 1000 participants each, no concurrency.
Ultimate package production instances receive: Two unlimited rooms, up to 1000 participants each, with 2 concurrent sessions. All licenses for Interactive Webinars licenses will
be available for 1 year from the time it is provisioned and are coterminous with your existing Marketo Engage contract.

Full suite of custom landing page and lead generation form design capabilities. Allows users to design, test and optimize responsive landing pages that dynamically update
messaging, images and content based on known and anonymous site visitors without any advanced technical skills. Users can embedded custom forms to automatically collectlead and account-level data to trigger automation campaigns and internal workflows using Marketo Engage's campaign and journey automation capabilities.
Includes drag-and-drop landing page designer (WYSIWYG) with guided & free-form editing, dynamic content and personalization, responsive web and mobile design
templates, A/B/n testing , HTML import, desktop & mobile preview, progressive form profiling & form fills, integrated custom embedded forms, secure domains (See Secure
Domains), and more.

Lead & Account Database

Dedicated B2B marketing-specific database that contains lead- and account-level customer profiles controlled and managed by Marketo Engage users per workspace. Allows
users to view customer counts, create and manage custom data objects and fields, and ingest 1st and 3rd party marketing, sales, online and offline data conveniently into asingle, centralized data environment without needing to involve IT or any technical team. Users can enrich customer profiles with firmographic, technographic, geographic,
fit, intent, behavior, CRM data and more for audience insights, segmentation and campaign activation across all Marketo Engage channels including sales, paid media andintegrated 3rd party channels.
Includes ability to contain customer behavior data, marketing & sales CRM activity data, firmographic, technographic, geographic, offline & 3rd party data, lead and account list
management, target and named account list management (See Target Account Management), Intent data (See Company Surge) audience enrichment and activation, turn-key
partner integrations (LaunchPoint™), and more.

Marketo Engage
Additional InstanceMarketing Calendar

Additional Marketo Engage production instance purchasable by customers. Includes one additional Marketo Engage production instance, but no additional database
contacts. The additional instance may share contacts purchased with the customer's main instance.

Unified, integrated marketing activity calendar with multiple views of all active and planned Marketo Engage activities. Allows users to gain a global, bird’s-eye view of all
customer experience programs across multiple workspaces from one centralized place including events, campaigns, big-picture goals an real-time success metrics. Users canschedule, modify and track campaigns with on-the-fly editing without needing to leave the calendar view so you can conveniently make adjustments during planning meetings
and quickly adapt to unforeseen changes. Display high definition calendar dashboards in presentation mode built for large TVs/Monitors across your office walls to provide
detailed program and goal visibility to the C-suite and external stakeholders.
Includes unified calendar & agenda views, drag-and-drop calendar editor, integrated planned & active campaigns, quick campaign snapshots, on-the-fly editing, custom Filters& view sharing, calendar HD (For HDTV/Monitor Displays), custom goal widgets, Real-time success metrics activity, workspace-specific presentation modes, and more.

Marketo MeasurePremium multi-touch attribution tracking, measurement and visualization capabilities.. Allows users to track, capture, unify and attribute every lead and account-based
touchpoint and conversion to revenue including digital and offline, paid and organic interactions using AI-powered every-touch attribution models. Users can report on
attribution data from marketing, sales, paid media, and offline event activity inside Marketo Measure, their CRM or 3rd party BI tools beginning from anonymous first touch toclosed won revenue. Attribution models include U-shaped, W-shaped, and full-path multi-touch attribution tracking and modeling. View out-of-the-box, persona-based
dashboards to visualize marketing, paid media, sales, digital marketing, content marketing, ABM performance and others.
Includes digital, offline and sales channel tracking, content tracking, JavaScript tracking, custom and machine learning-based attribution models, multiple native paid media and
CRM integrations, multiple domain and cross-domain tracking, custom journey map stages, and much more.

Mobile Push Messaging

Mobile software development kit (SDK) for iOS and Android mobile applications that offers a full suite of automated mobile messaging capabilities for mobile phone
applications. Allows users with existing iOS and Android mobile phone applications to create, send and measure personalized lead and account-based in-app and mobile pushmessages based on marketing, sales and customer activity. Users can leverage Marketo Engage's existing campaign journey and automation engine, along with segmentationand connected channels, to segment lead and account-based audiences, and automatically trigger timely mobile messages based on marketing activity, customer behavior,customer data profile attributes and current location.
Includes batch and trigger-based messaging, automation triggers and filters, message preview, mobile performance dashboards, geo-fencing triggers, beacon technology
support, mobile app user tracking, and more.

NetSuite CRM Integration

Bi-directional, real-time data integration with NetSuite CRM in partnership with Vertify. Allows users to continuously sync both lead- and account-level CRM data to empowersales teams with rich marketing insights, improve sales and marketing campaign targeting, and improve coordinated buying experiences. Users can leverage Vertify's
middleware API connector to enable a closed loop connection that syncs Contacts, Leads, Accounts, Campaigns, Activities, Opportunities, Custom Objects, and more. Leverage
NetSuite's CRM data across all existing Marketo Engage capabilities including segmentation, personalization, automation, engagement and reporting.
Includes unlimited Vertify users, custom data objects & fields sync, lead-to-contact conversion, hot leads, real-time notifications & alerts, interesting moments, account-levelinsights, automatic schema change management, unified reporting, available additional customization, rich activity logs, CRM opportunity influence and more.

Native CRM Integration(SFDC & MSD)

Paid Media Targeting

Native, bi-directional and real-time data integration with Salesforce CRM and Microsoft Dynamics CRM. Allows users to continuously sync both lead- and account-level CRM
data including Contacts, Leads, Accounts, Campaigns, Activities, Opportunities, Custom Objects, and more with Marketo Engage. Users can leverage CRM data across all
existing Marketo Engage capabilities including segmentation, personalization, automation, engagement and reporting.
Includes custom object & field data sync, lead-to-contact conversion, hot leads, real-time notifications & alerts, interesting moments, account-level insights, automatic
API schema change management, unified reporting, real-time campaign membership management (Salesforce Only), self-healing capabilities (Salesforce Only), pre-built
integration templates, available additional customization, scheduled, on-demand and event-driven data sync, rich activity logs, CRM opportunity influence and more. Included
in all Marketo Engage packages.
Native ad network integrations with Google, Facebook and LinkedIn. Allows users to activate and match lead and account-based audiences from Marketo Engage into Google,
Facebook and LinkedIn to run targeted, personalized ad campaigns. Users can automatically match lead and account audiences using existing Google AdWords, Facebook
Custom Audiences and LinkedIn Campaign Manager accounts. Integrate lead generation forms into ad creative assets, export 1st party offline marketing conversion databack into ad platforms for ad spend optimization, and leverage paid media activity triggers and filters to automate engagement and internal workflows based on advertisingengagement and conversion activity.
Includes native Google, Facebook & LinkedIn integrations, paid media activity automation triggers & filters, lead and account audience matching, integrated lead ad forms &routing, 1st party offline marketing conversion export, integrated retargeting audience sync (See Website Retargeting), 1st party data onboarding & ID sync (See LiveRamp),
Account Audience Matching (See Target Account Management), Ad Performance Data Attribution (See Marketo Measure), available LaunchPoint™ integrations, an more.

©2024 Adobe. All rights reserved.

6Predictive Audiences

AI-powered audience segmentation and targeting capability with predictive filters, goal tracking, and in-flight optimizations. Allows users to intelligently create, analyze, andoptimize programs that hit and exceed their goals. Users can leverage a variety of predictive filters such as likelihood to attend, likelihood to register, likelihood to unsubscribe,and lookalike audiences for both email and events. Additionally, Predictive Audiences provides predictive goal tracking and recommendations to predict when marketers will
not reach their goals and provide intelligent recommendations on how to optimize while in-flight to reach those goals.
Includes Predictive Filters, Predictive Member Breakdown, Goal-Based Recommendations, Event Insights, Estimated Conversions, Goal-Based Predictions, and more.

Predictive Content

Real-time, AI-powered content personalization models powered by Adobe Sensei's machine learning algorithms for email and website channels. Allows users to use AI
to continuously learn, predict and recommend the highest performing content for each individual web visitor and email recipient in real-time to maximize chances of
conversion. Users can automatically show content that has the highest chance of conversion for a specific individual based on historical content performance with previous
similar audiences that share profile attributes and digital behavior patters including content preferences, CRM data, firmographic data and more. View a summary of content
performance to see which content is driving the most conversions for specific audiences.
Includes 50 predictive assets, 3 types of AI-powered content blocks across web and email channels (rich media, web bar and email content blocks), automatic content
discovery and tagging, lead- and account-based targeting, anonymous visitor targeting, custom content patterns and algorithm goals, content performance summary
dashboard, advanced content analytics, and more.

SandboxAdditional Marketo Engage instance with mirrored provisions designed for development and testing. Allows users to test campaigns prior to launch, train on new capabilities,
establish stable data integrations, train new users, and more prior to running live campaigns without affecting the main production instance of Marketo Engage.
Includes one Marketo Engage testing sandbox instance.

Sales Connect

Sales engagement application. Allows sales and marketing teams to combine real-time marketing & sales engagement data and insights with digital playbooks and analytics, allin Marketo Engage. Increase sales productivity by identifying the right prospect with timely and complete lead follow up, all in a single screen. Prioritize and engage in relevant
conversations using digital playbooks to drive best practice engagements across email, phone, social and direct mail with the right cadence, and following your SLAs. Engage
buyers with the latest approved content templates from marketing for each interaction, including personalized emails and approved assets and messaging. Sales and Marketing
managers can measure performance, understanding what interactions and content are driving performance and what should be improved.
Includes 5 users, lead insights live-feed, digital playbooks, content templates, cross-channel engagement (including email, add-to marketing campaign, add-to sales campaign,and even an integrated dialer), engagement insights, and more.

Sales InsightSocial sales application for Salesforce and Microsoft Dynamics 365 CRM. Allows sales users to quickly understand, prioritize and interact with the hottest leads andopportunities. Sales reps are provided a real-time dashboard of their best leads and opportunities, prioritized by quality and urgency. Using Best Bets and Watch Lists, sales reps
can follow and focus instantly on the hottest leads and opportunities they care about most. Monitor Interesting Moments, offering ticker-style status updates about key activity
that indicate buying interest. Provides lead detail and activity tracking to help sellers understand the interests and activity of each prospect, and monitor behaviors such as
email opens, website visits, and other activities throughout the sales cycle. Natively integrated in SalesForce & Microsoft Dynamics 365 CRMs.
Includes five licenses, best bets list, live lead feed, interesting moments, engage with Marketo Engage email, add to Marketo Engage campaign, anonymous web activity
tracking., and more.

Search Engine Optimization

Full suite of search engine optimization capabilities. Allows users to quickly analyze and optimize the current state of their brand's SEO strategy using keyword and inbound link
analyzers that suggest intelligent optimization recommendations for each web page. Users can analyze keyword rankings and inbound links opportunities in comparison totheir competitors, automatically discover recommended new keywords and backlink opportunities, and optimize individual web pages based on intelligent suggestions, level ofimpact and SEO scores to improve overall search ranking.
Includes 500 keywords, 5 competitors for 3 domains, SEO dashboards, SEO optimization scoring, top page optimization issues, top link opportunities, keyword analyzer &recommendations, keyword rankings & impact rating, individual web page optimizer, inbound link analyzer & recommendations, and more.

Scoring, Routing & Alerts

Intelligent lead and account scoring and qualification models that automatically add and subtract points for particular activity, or inactivity. Allows users to configure custom
weighted scoring models based on virtually any customer activity, or inactivity, that update dynamically in real-time for qualifying leads and accounts as quickly and accurately
as possible. Automatically route leads, including leads from target accounts for ABM, to the right sales rep via email and CRM integration alerts. Automate timely alerts to notify
customer-facing teams when leads and accounts perform qualifying actions, reach a specific score threshold, or express intent using intent data enrichment.
Includes lead & account engagement scoring, custom weighted scoring, 3rd party scoring support, lead- and account-level routing & processing, triggered email sales alerts,
triggered CRM sales alerts and more.

Secure Domains

Landing Page & Form capability enhancement that offers automated SSL certificate renewal and management capabilities. Allows users to shift ownership of SSL certificatesto Adobe, eliminating the need for your Marketing and IT teams to worry about certificates expiring or causing downtime, and ensuring all Marketo Engage-hosted landing
page domains are served via Hyper Text Transfer Protocol Secure (HTTPS). Secured Domains SSL certificates are provisioned by Cloudflare and renewed automatically. Ensureslanding pages won’t crash as a result of expired SSL certificates to protecting reputation of users and customers. Includes a enterprise-class managed Web Application Firewallthat is automatically updated as new security vulnerabilities are released to keep web pages secure by monitoring, filtering, and blocking malicious HTTP traffic moving to andfrom your website.
Includes 1 secure domain for landing pages, 1 secure domain for tracking links,, automated SSL certificate management, HTTPS for all Marketo-hosted landing page domains,
managed web application firewall (WAF), DDoS protection, content delivery network (CDN), load balancing, and more.

SMS Text Messaging

Full suite of automated SMS text messaging capabilities in partnership with Vibes SMS. Allows users to create, send and measure personalized lead and account-based SMS
text messages to opt-in audiences based on marketing, sales and customer activity. Users can leverage Marketo Engage's existing campaign journey and automation engine,
along with segmentation and connected channels, to segment lead and account-based SMS subscriber audiences, and automatically trigger timely SMS text messages based onmarketing activity, customer behavior and customer data profile attributes.
Includes batch and trigger-based SMS text messaging campaigns, automation triggers and filters, SMS text message performance dashboards, built-in compliance, permission
and opt-in management, a Tier 1 SMS aggregator, pre-built SMS reporting and analytics, and more.

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Social Marketing

Social media marketing integration with Facebook. Allows users to automate personalized engagement with leads and account audiences across Facebook using integrated
forms, social polls, social sweepstakes, share buttons, and video sharing activity. Users can view their social funnel and analyze social media engagement activity at every stage
inside Marketo Engage to conveniently view which campaigns are driving the most conversions, and incorporate social media data inside Marketo Engage's lead and accountdatabase for insights, campaign automation and measurement.
Includes integrated social form fills, social polls, social sweepstakes, Facebook publishing, social share buttons, video sharing, social referral programs, reporting dashboards,
funnel and share metrics, and more.

SugarCRM Integration

Bi-directional, real-time data integration with SugarCRM in partnership with Vertify. Allows users to empower Sales teams with rich marketing insights, improve campaign
targeting, and better coordinated buyer experiences by continuously syncing both lead- and account-level CRM data. Users can leverage Vertify's middleware API connector toenable a closed loop connection that syncs Contacts, Leads, Accounts, Campaigns, Activities, Opportunities, Custom Objects, and more. Leverage SugarCRMs data across all
existing Marketo Engage capabilities including segmentation, personalization, automation, engagement and reporting.
Includes unlimited Vertify users, custom data objects & fields sync, lead-to-contact conversion, hot leads, real-time notifications & alerts, interesting moments, account-levelinsights, automatic schema change management, available additional customization, rich activity logs, CRM opportunity influence, unified reporting and more.

Target Account Management

Full suite of target account management capabilities that unlock native account-based marketing (ABM) and automation functionality throughout Marketo Engage. Allows
users to execute an end-to-end ABM strategy with Sales leveraging existing Marketo Engage capabilities. Build account lists, manage buying groups, personalize content, target
and automate ABM campaigns across existing marketing, sales and paid media channels, and measure engagement and performance, all at the account level using accountdata from inside the lead and account database. View account-level insights, select and manage the right target account lists with sales, and activate your lead and accountaudiences across native paid media integrations to discover new contacts and accounts. Deploy cross-channel ABM campaigns and nurture programs, share account-levelinsights with sales engagement tools including Sales Insights and Sales Connect, and measure ABM success using turn-key dashboards and custom reports, all while coexistingwith your current lead-based programs.
Includes automation triggers and filters, target and named account selection & list management, all-channel account personalization & segmentation, lead-to-accountmatching & CRM sync, account insights & sales engagement integrations (See Sales Insights and Sales Connect), account engagement scoring & persona targeting, people &account audience matching, intelligent account-based nurture automation, basic & advanced account-level Attribution, account-level dashboards & reporting, and more.

Users

Website Personalization

Included amount of Marketo Engage users that have unique login credentials for a specific Marketo Engage account.
Real-time, rules-based content personalization capabilities for website channels. Allows users to identify website visitors based on lead- and account-level attributes, thenmatch personalized content, imagery, messaging and offers to each individual visitor. Users can configure rules to identify and engage known, anonymous and first-time web
visitors in real-time with personalized content based on behavioral, demographic, geographic, referring URLs, and firmographic data, as well as the full customer profile data for
known visitors.
Includes 60 campaigns, 60 audience segments, 4 domains, automation triggers and filters, 3 types of drag-and-drop website content blocks (In-zone, Widget and Dialog), lead andaccount audience segmentation and targeting, anonymous and known visitor targeting, drag-and-drop campaign designer, A/B/n testing, Campaign Auto-tune and asset winner,
web campaign analytics, visitor audience insights, website retargeting (Requires Website Retargeting), predictive fit and intent data targeting and more.

Website Retargeting

Native paid media retargeting integrations with Google AdWords and Facebook Retargeting Audiences. Allows users to automatically sync retargeting audiences to target
known and anonymous web visitors with personalized display advertising based on who they are and what they did on the users website. Users can create retargeting
audiences inside Marketo Engage based on 1st party data including referring URLs, firmographic, technographic, geographic, behavioral, industry, and named account data, thensync the audience with Google and Facebook to retarget anonymous visitors. Retarget known visitors based on their full customer profile in your lead and account database, as
well as their behavior on your website.
Includes integrated Google AdWords and Facebook retargeting audiences, anonymous and known visitor segmentation and retargeting, firmographic, geographic,
technographic, behavioral, and full customer profile retargeting data, Website Personalization integration (See Website Personalization), and more.

Workspaces & Partitions

Custom sub-divisions of a Marketo Engage database and programs that contain specific data and marketing assets. Allows users to partition the Marketo Engage database andprograms to support regional and global business unit and team needs. Users can separate Marketo Engage work environments to contain its own marketing assets, programs,
landing pages, emails, and more. Partition your leads, creating separate databases each with its own leads that can’t be mixed with other partitions’ leads. Access one or multiple
workspaces, and share items across workspaces including audience segments, smart campaigns, smart lists, email templates, landing page templates, lifecycle models, andsnippets.
Includes custom access controls, data partition assignment rules, custom database partitions, data & audience sharing, multiple workspace support, people partitions, and more.

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