Book C – C7.2

MARKETING AND ADVERTISING REGULATIONS

CLOTHING & ACCESSORIES: WORLD ATHLETICS SERIES(Approved by Council 21 March 2023, effective from 01 December 2023)

Book C – C7.2

1.

SPECIFIC DEFINITIONS

The words and phrases used in these Regulations that are defined terms (denoted by initial
capital letters) shall have the meanings specified in the Constitution, the General Definitions
and/or the Rules or (in respect of the following words and phrases) the following meanings:
Advertising

any advertising and/or display of a promotional nature.

Advertising Commissioner

the commissioner appointed by the Council (in its sole
discretion) with the authority and functions set out inRegulation 14 and any delegate or deputy appointed by
the Advertising Commissioner to carry out the functionsof the Advertising Commissioner in their absence.

Applicable Laws

all laws and statutory regulations (including the laws of
the country where a WAS Event takes place and that of
the Athlete’s Member Federation) as well as health &safety laws and any statutory regulations issued by orapplicable to broadcasters.

Athlete Kit

Competition clothing (such as tops, vests, shorts,
leggings etc.), warm-up clothing and ceremony kit
including tracksuit, t-shirts, sweatshirts, sweatpants, rainjackets and any other kit or apparel worn by Athletes
when representing their Member Federation.

Bib

the identification card (which identify the Athletes bycountry, name or number) worn by an Athlete during theCompetition.

Call Room

the room(s) at the Event Site(s) where the Athletes gather
immediately prior to the Competition before entering the
Field of Play and includes the gathering point at the warmup area.

Call Room Judges

one or more Competition Officials appointed under theCompetition Rules as judges to ensure that all Athletes'
clothing and equipment is checked in the Call Room
before the Competition.

Call Room Referees

one or more referees appointed in accordance with
Competition Rules in respect of the Call Room.

Commercial Affiliates

the World Athletics Sponsors and the Event Sponsors.

Competition

the athletic competition (in all its various forms anddisciplines) which the Athletes participate and compete in
at a WAS Event.

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Competition Official

an official, or his or her representatives, appointed by the
Event Organiser of a Competition in accordance with theCompetition Rules.

Composite Logomeans a Logo combined with another Logo and/orCountry Emblem.

Country Emblem

any logo, symbol, flag, design, or other graphicalidentification pertaining to a national team, Member
Federation or as otherwise set out in these Regulations.

Event Organiser

the organising committee who has responsibility for theoperational delivery on behalf of the World Athletics of therelevant WAS Event.

Event Sites

for all WAS Events, whether indoors or outdoors, thoseareas (including areas of a course or route) directly under
the control of the Event Organiser and such other areas
mutually agreed by the Chief Executive or their nominee
and the Event Organiser.

Event Sponsors

the entities that have been granted and have acquired
marketing rights on a regional basis in relation to a WAS
Event at a regional or national level, which include theTitle Sponsor, the Event Supporters, the Event Suppliers
and the Public Institutions.

Event Title

the official title of a WAS Event (including, if applicable,
the name of a Title Sponsor).

Field of Playthe area in which the Athlete participates and/or
competes in their Competition (which for non-stadium
WAS Events means the course) including the Call Room,the post Competition area and, if the Athlete wins a
podium place, the area leading to the podium, on the
podium, the mixed zone, press conference areas andwhere a victory ceremony or laps take place.

Jury of Appeal

the jury of appeal as established under the Competition
Rules.

Logo

any symbol, emblem, design, service mark, trade names,
trade dress, graphical identification, indicators of sourceor origin, slogan, catch-phrases, taglines, and/or thename (including websites and social media handles) of
any entity, of any product of such an entity, Composite
Logo or of the WAS Event.

Marketingthe promotion or sale of products or services, including
butnotlimitedtoAdvertising,activations,communications,engagement,
endorsements,
promotions, sponsorship or sponsored publications.

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National Sponsor

the entities that have been granted and have acquired
marketing rights in relation to a Member Federation(including its national team).

National Team Kit

Athlete Kit and Team Personnel Kit.

Neutral Athletes

an athlete who has been granted ‘Neutral Athlete’ statusin accordance with Rule 6 of the Eligibility Rules.

Presentation Bib

a presentation bib in colour and which is worn by a
podium placed Athlete at Competition ceremonies.

Providerany company, whose principal business is the
manufacture or the provision of any kind of equipment,
apparel or other products or services for use by an
Athlete, Competition Official or otherwise at a WAS Eventthat are necessary for the staging and organisation of the
WAS Event (such as drinks, copiers, cars, timing,measurement,
computerhardware/software,
telecommunications,andhomeelectronics(TV/audio/video/broadcasting equipment)), or any
company who has been approved by the Chief Executive
Officer or their nominee, which has manufactured any
kind of equipment, apparel or other products whatsoever
or provided services for use by an Athlete, Competition
Official or otherwise at a WAS Event.

Refereeany referee appointed in accordance with the Competition
Rules.

Team Personnel

any coach, trainer, manager, official, medical, paramedical or any other person who is appointed by and is amember of the Member Federation’s national athletics
team for the relevant WAS Event.

Team Personnel Kit

any tracksuit, t-shirts, sweatshirts, sweatpants, shorts,
leggings, rain jackets and any other kit or apparel worn by
Team Personnel when representing their Member
Federation.

Title Sponsor

the Commercial Affiliate which is the title sponsor of a
WAS Event incorporated into the official name of the WAS
Event.

World Athletics Sponsors

the entities that have been granted and have acquired
sponsorship rights in relation to the WAS Events on aworldwide basis, which include the World Athletics
Partners, the World Athletics Supporters, the World
Athletics Suppliers and the World Athletics Media
Partners.

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2.

PURPOSE AND COMMENCEMENT

2.1

These Regulations are made in accordance with Articles 4.1 (c), (d) and 47.2 (d) of
the Constitution and the Marketing and Advertising Rules.

2.2

Pursuant to the Marketing and Advertising Rules, these Regulations may be amended
from time to time by Council. Any amendment made to the Regulations will be included
in a subsequent version and will be effective as of the date such variation is approved
by Council.

2.3

These Regulations govern the Marketing on or by or otherwise associated with
Athletes / Team Personnel, Commercial Affiliates, photographers and camera crews,
Provider personnel, Event Organiser personnel (including volunteers) at Event Sites
in relation to WAS Events.

2.4

These Regulations must be read in conjunction with the Rules and Regulations.

2.5

To the extent of any inconsistency between:

2.5.1

these Regulations and the Rules, the relevant provision of the Rules shall apply;

2.5.2

these Regulations and the Constitution, the relevant provision of the Constitution shallapply.

2.6

For enquiries about these Regulations email kitapprovals@worldathletics.org

3.

GENERAL PRINCIPLES

3.1

Any Marketing at Event Sites must comply with the Rules and Regulations, theseRegulations, any applicable guidelines issued by the World Athletics as well as all
Applicable Laws.

3.2

Marketing on or by or otherwise associated with (a) Member Federations for their
Athletes/Team Personnel; (b) Commercial Affiliates; or (c) photographers and cameracrews; (d) Provider staff and any other persons described in these Regulations, all at
Event Sites, must be in accordance with these Regulations and must not adverselyinterfere with the technical conduct of a Competition (including the Field of Play).

3.3

No items with Advertising, Logos or other brand identification, other than as expressly
permitted in these Regulation or approved by the Chief Executive Officer or theirnominee, may be displayed, taken into, worn or placed in the Event Sites by Member
Federations, Athletes, Team Personnel, Competition Officials, Event Organisers,
Commercial Affiliates, photographers, camera crew, Providers or any other persons
described in these Regulations or otherwise participating in or assisting in theorganisation or exploitation of a WAS Event.

3.4

The name/Logo of World Athletics, the WAS Event Logo, the WAS Event mascot or
any other Logos of World Athletics or the WAS Event (or any name or mark which issimilar to any of these names or Logos or refers to any of these names or Logos) may
not be displayed on any National Team Kit or Competition Officials but the WAS Event

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Logo may, in accordance with Regulation 11, be displayed on bibs for photographersand camera crews.
3.5

In accordance with the Technical Rule 5.1 Athlete must wear Athlete Kit which is clean
and designed and worn so as not to be objectionable. The Athlete Kit must be madeof a material which is non-transparent even if wet.

3.6

Permissions and Prohibitions

3.6.1

These Regulations are subject always to the permissions and prohibitions set out at
Rule 1.7 of the Marketing and Advertising Rules.

4.

NATIONAL TEAM KIT APPROVAL

4.1

All National Team Kit to be worn at a WAS Event must be approved by the Chief
Executive Officer or their nominee. Member Federations must submit their National
Team Kit for approval using the designated form issued by World Athletics.
Applications must be submitted within the timelines communicated by the Chief
Executive Officer or their nominee in advance of a WAS Event, with photographic
samples of the National Team Kit and provide accurate measurements of all Logos
displayed on their National Team Kit.

4.2

If a Member Federation wishes to display the Logo of a National Sponsor on National
Team Kit, then it may do so provided there is no conflict with a World Athletics Sponsor
and the prior written approval of the Chief Executive Officer or their nominee has beenobtained.

4.3

The Chief Executive Officer or their nominee will only approve, on a first come firstserve basis, the same National Sponsor for a maximum of five (5) Member Federations
unless otherwise decided by the Chief Executive Officer or their nominee.

4.4

A conflict between a National Sponsor and Event Sponsor is permitted and theMember Federation may display the Logo of such National Sponsor, provided that allother applicable requirements set out in these Regulations are fulfilled.

4.5

For the avoidance of doubt:

4.5.1

Regulations 4.2 and 4.3 do not apply to the brand name or Logo of a National Sponsor
that is the manufacturer of the National Team Kit;

4.5.2

where a Logo of a National Sponsor(s) on National Team Kit is approved then only theapproved National Sponsor(s) can be applied to all National Team Kit and Other
Apparel (as referenced in Regulation 5.5) and team accessories (as referenced inRegulation 6) in accordance with these Regulations;

4.5.3

manufacturers of National Team Kit and National Sponsors can only have one of theirbrand name/Logo applied once on each item of National Team Kit, Other Apparel (asreferenced in Regulation 5.5) and team accessories (as referenced in Regulation 6) inaccordance with these Regulations. Manufacturers cannot have one of their brandnames/Logos in one position on an item of National Team Kit and another brandname/Logo on National Team Kit or have the same name/Logo appear more thanonce on an item of National Team Kit.

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4.6

All Competition Official uniforms to be worn at a WAS Event must be approved by the
Chief Executive Officer or their nominee.

4.7

Approval

4.7.1

Approval of National Team Kit will be granted by the Chief Executive Officer’s or theirnominee to Member Federations if their National Team Kit complies with the Rules
and Regulations, including these Regulations.

4.7.2

The Chief Executive Officer’s or their nominee decision shall be communicated to theMember Federation in writing. Any National Team Kit approved in writing by the Chief
Executive Officer’s or their nominee and worn in accordance with that approval by an
Athlete or Team Personnel member during the WAS Event for which approval was
given, is deemed compliant with these Regulations.

4.7.3

An appeal may be lodged by the Member Federation against the decision of the Chief
Executive Officer or their nominee regarding approval or otherwise of National TeamKit in writing in accordance with the Rules and Regulations.

4.8

Athlete Kit and Team Personnel Kit to be worn at Event Sites

4.8.1

Only National Team Kit in compliance with these Regulations can be worn by Athletes
and Team Personnel members (see Regulation 5.6), on the Field of Play and at the
Event Sites (including by Athletes during their warm-up sessions at warm-up areas
and warm-up tracks and during ceremonies). Athletes are not permitted to wear any
kit displaying Logos that are different to the Logos on their National Team Kit (i.e.
personal sponsor or different manufacturer logos are not permitted on Athlete Kit).

4.8.2

For Neutral Athletes and Team Personnel of a Neutral Athlete, the name (in any
language or format), national colours, flags, emblem or national symbol of the Neutral
Athlete’s Country or Territory must not appear on:
4.8.2.1 Athlete Kit;
4.8.2.2 nail, body art, hair designs & jewellery as referred to in Regulation 6 below;
4.8.2.3 personal belongings or team accessories as referred to in Regulation 7 below;
4.8.2.4 any other clothing or item as identified by World Athletics,
when on the Field of Play, at Event Sites (including warm-up areas, warm-up
tracks and during ceremonies and presentations). Further, Neutral Athlete orTeam Personnel of a Neutral Athlete, must not take on to the Field of Play,
into Event Sites (including warm-up areas, warm-up tracks and during
ceremonies and presentations) any flag, banners, posters or any item
displaying the name (in any language or format), national colours, flags,
emblem or national symbol of the Neutral Athlete’s Country or Territory.

5.

ADVERTISING ON NATIONAL TEAM KIT

5.1

National Team Kit

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5.1.1

Any Marketing or other identification on National Team Kit that is not expressly
permitted under these Regulations is strictly prohibited and will constitute a breach ofthese Regulations.

5.1.2

The following names/Logos may be displayed on National Team Kit in accordancewith the placement options set out in further guidance (unless specified otherwise by
the Chief Executive Officer or their nominee):•

Manufacturer brand name /Logo•

Country/Country official three-letter code/Athlete name (whereapplicable)•

Country Emblem•

National Sponsor name/Logo

5.2

Athlete Kit, including tops, vests and shorts

5.2.1

The following displays on competition tops (either option A or B below) are permitted:

COMPETITION TOPS
(Vests, t-shirts, leotard upper body, ceremony kit, track suits, sweatshirts, and rain jackets etc.)
Option A
Option B
with manufacturer
NO manufacturer
Name / Logo / Emblem
MANUFACTURER
either National Team Kit
Sponsor /supplier (on front
only)
NATIONAL SPONSOR(non manufacturer) (either
front or sleeves or back of thecompetition top)

Maximum
NumberMaximum
NumberMaximum
Size

No National Team Kit Sponsor /supplier

1xof eachname/logo/emblem

COUNTRY EMBLEM(either front or sleeves or backof the competition top)
COUNTRY NAME
country name/official threeletter code/Athlete name(where applicable) on either
the front or back of thecompetition top

MaximumSize

5cm height
and length
10cm –
40cm²

2x
different National
Sponsors (nonmanufacturer) –one placement
per nationalsponsor

5cm height
and length
10cm –
40cm²

1x

1x

Total 410cm height

1x

10cm height

Total 4

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5.2.2

The following displays on shorts, tights or leggings (option A or B below) are permitted:

COMPETITION BOTTOMS(Shorts, tights, leggings, leotard lower body, ceremony kit bottoms, track suits bottoms,
sweatpants etc.)
Option A
Option B
with manufacturer
NO manufacturer
Name / Logo / Emblem
MANUFACTURER–either National Team Kit
Sponsor /supplier (on front
only)
NATIONAL SPONSOR(non- manufacturer)

Maximum
Number
1x

No National
Sponsor orchoose not to

COUNTRY NAMECountry Name / official
three letter code/Athlete
name (where applicable)on either the front or backof the competition shorts

Maximum
NumberMaximum
Size

No National Team Kit Sponsor / supplier orchoose not to apply this logo

apply this logo

COUNTRY EMBLEM(on front or back of thecompetition shorts)

MaximumSize

5cm height and10cm length –
40cm²

1x

1x

Total 31x

1x

5cm height

1x

5cm height and10cm length –40cm²

5cm height

Total 3

5.2.3

For Leotards (one piece) the displays on the upper body (i.e. above the waist) mustcomply with Regulation 5.2.1 and for the lower body (i.e. below the waist) must comply
with Regulation 5.2.2.

5.2.4

On other National Team Kit upper body items (i.e. above the waist) including ceremony
kit, track suits, sweatshirts, and rain jackets worn by Athletes and/or Team Personnel
members the display must comply with Regulation 5.2.1.

5.2.5

On other National Team Kit lower body items (i.e. below the waist) including ceremony
kit bottoms, track suits bottoms, sweatpants etc. worn by Athletes and/or Team
Personnel members the display must comply with Regulation 5.2.2.

5.3

A graphic or figurative Logo of the manufacturer of the National Team Kit (notincluding name or any text) may also be used as a “decorative design mark” once orrepeatedly as a strip not exceeding 10cm in width in one of the following positions,provided such use does not, in the opinion of the Chief Executive Officer or their

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nominee, in its discretion, dominate or unduly detract from the appearance of the itemof clothing:•Across the bottom of the sleeves, shorts or leotards;•

On the outer seam of the sleeves, (t-shirts, track suit tops etc.);•

Down the outer seams of the garment (leotards, leggings etc.).

For the avoidance of doubt, the decorative design mark cannot be used on other kit orapparel referred to in Regulations 5.5 below. Furthermore, the name, Logo or
decorative design mark of the manufacturer of National Team Kit cannot be used (i.e.
printed, stitched, woven etc.) within the design of cloth, fabric, material etc. of the
National Team Kit.
5.4

Shoes
Athletes can wear the shoes of their personal shoe sponsor/supplier (this includes an
Athlete’s own shoe brand) on the Field of Play. As such Member Federations are notpermitted to direct an Athlete to wear shoes produced by the manufacturer of the
National Team Kit on the Field of Play except on the podium. The size of thename/Logo of the manufacturer of shoes worn by an Athlete is not restricted. The
Athlete name, Athlete personal social media hashtag (i.e. no commercial referencesin the hashtag) or Country name, official three letter code or Country Emblem canappear as well (this includes the Athlete’s own shoe brand) without any size orplacement restrictions.

5.5

Other ApparelFor other kit or apparel provided as part of the National Team Kit worn by an Athlete
during the Competition (such as socks (including knee length socks and leg sleeves),
headgear, hats, headbands, gloves, glasses, sunglasses, wristbands and arm
sleeves) the following displays are permitted.

OTHER KIT OR APPAREL/ACCESSORIESFor other kit or apparel (such as socks (including knee length socks and leg sleeves), headgear,
hats, headbands, gloves, glasses, sunglasses, wristbands and arm sleeves)
Other Apparel/Accessories
Name / Logo / Emblem
MANUFACTURER
either National Team Kit
Sponsor/supplier

Maximum Number
1x

4cm height or 4cm length – 10cm2

NATIONAL SPONSOR(non- manufacturer)
COUNTRY NAMECountry name/official three lettercode or Country Emblem

Maximum Size

Not permitted

1x

5cm height

Total 2
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kit or apparel) that is not provided as part of their National Team Kit.
5.6

Team Personnel Kit
Any items of Team Personnel Kit that are the same as any item of Athlete Kit mustcomply with the relevant part of Regulation 5. If the Member Federation does not have
kit for their Team Personnel, then such Team Personnel may either wear (a) their own
personal branded sports clothing provided the sizing of any name/Logo does notexceed those maximum exposure sizes stated at Regulations 5 and 6; or (b)unbranded clothes.

6.

PERSONAL BELONGINGS AND TEAM ACCESSORIES

6.1

The following displays are permitted on all towels (e.g. beach, bath, hand and face)blankets and bags:

Personal Belongings & Team Accessories(e.g. beach, bath, hand and face) and blankets and bags

Name / Logo / Emblem
MANUFACTURER
either National Team Kit
Sponsor /supplier
NATIONAL SPONSOR(non- manufacturer)

COUNTRY NAMECountry Name, Official
three letter code, Country
Emblem.

6.2

TOWELS(e.g. beach, bath, hand andface) and blankets
Maximum
Maximum
NumberSize

Maximum
NumberMaximum
Size

1x

1x

Not permitted

BAGS(including tags and labels)

5cm heightand 10cm
length –
40cm²

1x

2x

1x

Total 3

Total 35cm height and10cm length –40cm²

The name/Logo of the Provider or manufacturer of a drink that is a Commercial
Affiliate may be displayed twice on an Athlete’s personal drinking bottle. The size ofboth name/Logo can be a maximum size of 40cm² and maximum height of 5cm on
the bottle. Athletes can bring personal drink bottles on to the Field of Play but if thepersonal drink bottle(s) of the athlete is/are not supplied by the Provider or

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manufacturer of a drink that is a Commercial Affiliate then the bottle(s) must be
unbranded.
6.3

The regulations in relation to Marketing displayed on Athlete throwing implements infield events and combined events (i.e. discus, shot, hammer and javelin and vaultingpole) are set out in the Marketing and Advertising Regulations Event Branding: World
Athletics Series Events (see Book C, C1.2 Appendix 4).

6.4

Athletes cannot bring video recorders, radios, CD players, radio transmitters, mobile
phones, headphones, cameras or body cams on to the Field of Play and further theycannot bring any other items on to the Field of Play unless expressly permitted in theCompetition Rules. For the avoidance of doubt, Athletes may wear a watch (including
smart watches) in the warm-up area and the Field of Play but not, for the Athlete’s
medal ceremony, in the area leading to the podium or on the podium.

6.5

Any medical, bandage or general tape used by an Athlete may be either a plain colour
or display the Country name/Country Emblem on the tape. Any commercial
name/Logo on medical, bandage or general tape must be approved in writing by the
Chief Executive Officer or their nominee.

6.6

For the avoidance of doubt, Team Personnel members are not permitted to passprohibited items (including items which do not comply with these Regulations) to an
Athlete on the Field of Play and must comply with this Regulation 6, as far as is
applicable to them, when on Event Sites.

6.7

Official WAS Event bags supplied by an Event Organiser to Athletes, Competition
Officials and other participants may display the following and can be used anywhereon the Event Sites:

Name / Logo
Event Title
1 x WAS Event
Logo
Logo of bag
manufacturer if a
Commercial
Affiliate
Additional
Commercial
Affiliates

Official Bags
Maximum
Maximum
NumberSize
1
1

2

No maximumsize

2

Total 6

7.

NAIL, BODY ART, HAIR DESIGNS & JEWELLERY

7.1

Athletes may have/display nail art featuring the Country name/Country Emblem or
Country flag colours but such nail art cannot contain any commercial names/Logos.

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7.2

Commercial names/Logos cannot feature in:

7.2.1

Tattoos (whether permanent or temporary and includes the use of henna or similar
products);

7.2.2

Hair designs; or

7.2.3

Contact lenses.
For the avoidance of doubt, Athletes may have tattoos and they may have hair designs
and contact lenses.

7.3

Athletes can wear jewellery (including body piercings and watches subject toRegulation 6.4). Jewellery (including that which includes in its design the name or logoof the jewellery brand) is permitted to be worn provided the jewellery brand does notconflict with a Commercial Affiliate.

8.

ATHLETE BIBS

8.1

The maximum size of the Bibs is 16cm (height) x 24cm (length) and may display thefollowing:

Athlete Competition
Bibs
Name
/
Logo/Marketing
DeviceCommercial
Affiliate
Athlete Name or
NumberCommercial
Affiliate
and/orHost City or Area

Option A
Maximum
Maximum
NumberSize
1x
1x

6cm height - topof the bib
6cm height - themiddle of the bib

1x (Host City
or Area) + 1x
(Commercial
Affiliate if only
1 Commercial
Affiliate on the
top of the bib)

4cm height - thebottom of the bib

Total 4

Total Bib Size –maximum 16cm
height & 24cm
lengthOption B
Maximum
Maximum
NumberSize

1x

6cm height - topof the bib
6cm height - themiddle of the bib

1x (Host City or
Area)

4cm height - thebottom of the bib

Total 4

Total Bib Size –maximum 16cm
height & 24cm
length2x

8.2

The Bibs must be printed in order to ensure maximum and easy visibility of the Athlete
identification (name or number) by the Competition Officials.

8.3

The Bibs and the Athlete identification (name or number) on the Bibs must always be
visible (i.e. not folded, hidden from view, not perforated, not pierced, not holed (unlessdesigned with perforations, piercing or holes by the provider of the bibs to the event

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etc.)) in their entirety on the Field of Play during the WAS Event. Athletes must notremove their Bib from their Athletic Kit when on the Field of Play.
8.4

Different Commercial Affiliates may be displayed on the Bibs for different Competitions(e.g. women’s 100m and men’s javelin).

9.

PRESENTATION BIBS

9.1

The Presentation Bib is for Athlete’s who have won a place on the podium to place on
their Ceremony Kit. The maximum size of the Presentation Bib is 24cm (width) x 20cm
(height) and may display the following:

Name / Logo

Commercial
Affiliate
Event Logo

Athlete Presentation
Bibs
Maximum
Maximum
NumberSize
1x

6cm height - topof the bib

1x

14cm height remainder of thebibTotal 2

Total Size – 20cm
height & 24cm
width

10.

CLOTHING OF COMPETITION OFFICIALS

10.1

The clothing (both upper and lower body) of Competition Officials may display thefollowing:

Name / Logo /EmblemClothing
manufacturer
that
is
a
Commercial
Affiliate
Commercial
Affiliate(nonclothing
manufacturer)

Competition Officials Clothing
Option A
Option B
Maximum
Maximum
Maximum
Maximum
NumberSize
NumberSize

1x

5cm height and10cm length –40cm²

0 – if a WAS Event Title Sponsor

1x

1 – if no WAS
Event Title
Sponsor

5cm height and10cm length –40cm²

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Name / Logo /EmblemEvent
Title
and/or the WAS
Event Logo

Competition Officials Clothing
Option A
Option B
Maximum
Maximum
Maximum
Maximum
NumberSize
NumberSize
1x

5cm height

Total 210.2

1x5cm height

Total 3

A graphic or figurative Logo of the clothing manufacturer that is a Commercial Affiliate(not including name or any text) may also be used as a decorative “design mark” onceor repeatedly as a strip not exceeding 10cm in width in one of the following positions,provided such use does not, in the opinion of the Chief Executive Officer or theirnominee, in its discretion, dominate or unduly detract from the appearance of thegarment:•••

Across the bottom of the sleeves;On the outer seam of the sleeves;
Down the outer seams of the garment.

For the avoidance of doubt, the decorative design mark cannot be used on other kit or apparelreferred to in Regulation 5.5 above.
10.3

Where the WAS Events has a Title Sponsor, the complete Event Title must be
displayed on the clothing (not just the name of such presenting Commercial Affiliate).

10.4

If applicable, for all other clothing (i.e. socks (including knee length socks and leg
sleeves), headgear, hats, headbands, gloves, glasses, sunglasses, wristbands andlong arm sleeves etc.) provided to Competition Officials the size requirements in theseRegulations do not apply if the manufacturer is a Commercial Affiliate and such size
will be approved by the Chief Executive Officer or their nominee.

11.

PHOTOGRAPHERS/CAMERA CREWS – BIBS

11.1

Any photographer or television camera crew member with access to the in-field mustwear the official in-field photographer or camera crew bib provided by the Event
Organiser. Unless otherwise agreed by the Chief Executive Officer or their nominee,
the official in-field bib of either the photographer or camera crew may display:

16 World Athletics Marketing and Advertising Regulations: World Rankings Competitions 1.a., 1.c. & 1.e.: Clothing & Accessories(Approved by Council 21.03.2023, effective 01.12.2023)

Photographer
Name / Logo

Host
Broadcaster

Commercial
Affiliate
Event Title
Event Logo

Maximum
NumberN/A

Television Crew Bibs

MaximumSize

N/A

2 x (1 x front &1 x back)orMaximum
Number2 x – (choose
eitherCommercial
Affiliate or Host
Broadcaster (1 xfront & 1 x back))

Maximum
Size

10cm Height

10cm Height1 x front

1 x front

Total 3

Total 3

12.

ON-SITE COMMERCIAL AFFILIATE CLOTHING

12.1

The clothing of staff of Commercial Affiliates providing goods or services during a WAS
Event at the Event Sites may display:

Name / Logo /EmblemCommercial
Affiliate itself
Clothing
manufacturer
that
is
a
Commercial
Affiliate
Event Title andthe WAS Event
Logo (if Title
Sponsor, must
be included infull title)

Commercial Affiliate Clothing(Supply Goods & Services
during WAS Event)
Maximum
Maximum
Number
Size

1x

1x

5cm height and10cm length –
40cm²

1x

4cm Height

Total 3

World Athletics Marketing and Advertising Regulations: World Rankings Competitions 1.a., 1.c. & 1.e.: Clothing & Accessories(Approved by Council 21.03.2023, effective 01.12.2023)
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13.

OTHER PERSONNEL ON EVENT SITES

13.1

All other personnel (volunteers, Provider personnel, organising committee officials,
stadium personnel etc.) at Event Sites must either wear the official WAS Event clothing
supplied by the Event Organiser or wear unbranded clothing.

14.

ADVERTISING COMMISSIONER

14.1

The Advertising Commissioner has the authority and function to oversee compliancewith, to administer, interpret and supervise and give directions under theseRegulations at WAS Events and, subject to delegated authority from the Chief
Executive, decide approvals when applications for approvals are made under
Regulation 4.

15.

ENFORCEMENT GENERALLY

15.1

If any person does not comply with the Advertising Commissioner’s order, or aCompetition Official refuses to order the action required in the view of the Advertising
Commissioner such person may be subject to sanctions in accordance with the Rules
and/or these Regulations or any other applicable Rule or Regulation.

16.

ENFORCEMENT AT WAS EVENTS
Call Room

16.1

The size of the Marketing or other identification displayed on the Athletes’ Kit and, if
applicable, apparel and/or personal belongings (if to be brought on to the Field of Play)may be measured by the Call Room Judges, Call Room Referee and/or the Advertising
Commissioner (or their designated representative(s)) while worn or open/ready foruse. When measuring the size of Logos, a rectangle will be traced around the Logo
and mathematical rules used to calculate the surface area of the Logo (i.e. therectangle may be traced by using a ruler, rectangular transparent slide or otherrectangular template that states the maximum square cm and any maximum height orwidth restrictions).

16.2

The Advertising Commissioner shall decide any unresolved issues or matters in
relation to the application of these Regulations arising in the Call Room. The
Advertising Commissioner reserves the right to appoint representatives to observe theprocedures in the Call Room(s) and the Call Room Judges and Call Room Referee
shall fully co-operate with such representatives.
Field of Play

16.3

An Athlete must comply with these Regulations for the entire period they are on the
Field of Play for their Competition. Once on the Field of Play the Athlete becomes of
the responsibility of the Event Referee in charge of the Competition who has theauthority to apply these Regulations.

16.4

The Event Referee shall, if necessary, in deciding any issues or matters in relation to
the application of these Regulations on the Field of Play work in conjunction with theAdvertising Commissioner.

18 World Athletics Marketing and Advertising Regulations: World Rankings Competitions 1.a., 1.c. & 1.e.: Clothing & Accessories(Approved by Council 21.03.2023, effective 01.12.2023)

17.

ENFORCEMENT AGAINST TEAM PERSONNEL & OTHER PERSONS

17.1

It is the responsibility of the Advertising Commissioner or their nominee working with
relevant Competition Officials to check Team Personnel Kit, apparel, team accessories
and personal belongings entering the Event Sites before the Competition. If any such
Team Personnel Kit is determined by the Advertising Commissioner as not complying
with these Regulations, the Competition Official must request such Team Personnel
not to wear such Team Personnel Kit apparel at or bring team accessories andpersonal belongings into the Event Site. If a Team Personnel member has alreadygained access to the Event Site, he/she must be required either to: (a) remove theitem; (b) cover up the non-compliant Team Personnel Kit, apparel, team accessories
and personal belongings; or (c) immediately leave the Event Site.

17.2

If an official or other person present at the Event Sites refuses to comply with the orderof the Competition Official, the Competition Official must immediately refer the matterto the Advertising Commissioner. The Advertising Commissioner will immediately
review and make a decision on the matter. The official or other person must comply
with the decision of the Advertising Commissioner.

18.

BREACHES & REMEDIES AGAINST ATHLETES

18.1

Remove, Cover-up or Wear plain clothing
If Athlete Kit, including, where applicable, apparel, team accessories, personal
belongings, nail, body art, hair and jewellery is not in compliance with theseRegulations, the Athlete may be directed to either remove, cover up the infringing
items or wear plain clothing.

18.2

Refusal to comply
If either an Athlete refuses to comply with the direction of either the Call Room Judge,
the Call Room Referee or the Advertising Commissioner (as applicable), then the
Athlete and/or the Member Federation shall be subject to sanctions under theseRegulations.

18.3

Subsequent change of compliant Athlete Kit to non-compliant Athlete Kit
An Athlete who changes his/her compliant Athlete Kit and, where applicable, apparel,team accessories, personal belongings, nail, body art, hair and jewellery to noncompliant Athlete Kit subsequent to the check and clearance in the Call Room shallbe subject to sanctions under these Regulations.

18.4

Participation on Field Play in non-compliant Athlete Kit
An Athlete who participates in a Competition with Athlete Kit and/or, where applicable,
apparel, team accessories, personal belongings, nail, body art, hair and jewellery
which was judged by the Event Referee and/or the Advertising Commissioner as noncompliant with these Regulations, shall be subject to the sanctions under theseRegulations.

19.

SANCTIONS AGAINST ATHLETESWorld Athletics Marketing and Advertising Regulations: World Rankings Competitions 1.a., 1.c. & 1.e.: Clothing & Accessories(Approved by Council 21.03.2023, effective 01.12.2023)
19

19.1

Any Athlete held to be in breach of, and/or requested to comply with and failing tocomply with, these Regulations, may be subject to the following sanctions:19.1.1 Given a warning;
19.1.2 Refused entry on to or requested to leave the Field of Play;19.1.3 Disqualification of an Athlete from the Competition;
19.1.4 The Athlete’s Competition result(s) is(are) annulled; or
19.1.5 Declaration of a financial penalties and/or, in the case of an Athlete, that prize money
shall not be payable to the Athlete by the relevant Event Organiser.
19.2

Any sanction referred to in Regulation 19.1 may be imposed on any Athlete not incompliance with these Regulations by the Advertising Commissioner.

19.3

If a monetary fine is imposed on an Athlete, the fine shall be paid directly by the Athletethat breached these Regulations in accordance with the ruling.

20.

APPEALS

20.1

Decisions made (including sanctions imposed) during a Competition pursuant to theseRegulations either in the Call Room or on the Field of Play may be appealed by an
Athlete, or, in the case of Team Personnel members on the Event Site may be
appealed against by such Team Personnel member. Such appeals shall be submitted
to the Jury of Appeal (the “Appeal Body”) in accordance with the proceduresprescribed for appeals to the Jury of Appeal in the Technical Rules.

20.2

A sanction imposed by the Advertising Commissioner after the Competition has beenconcluded is final and binding and may not be appealed by an Athlete.

20 World Athletics Marketing and Advertising Regulations: World Rankings Competitions 1.a., 1.c. & 1.e.: Clothing & Accessories(Approved by Council 21.03.2023, effective 01.12.2023)