Aplix IP Holdings Press Release
TRANSLATION FOR REFERENCE ONLY

May 13, 2015
For Immediate Release

Aplix IP Holdings Corporation(Code: 3727 TSE Mothers)

Aplix IP Holdings Announces Consolidated Results for First Quarter of FY2015:Technologies to Realize the IoT and a New Business Model for the IoT Age to Improve
Earnings
Aplix IP Holdings Corporation (headquartered in Shinjuku-ku, Tokyo; Ryu Koriyama, CEO &Representative Director; hereinafter “Aplix”) announced its consolidated results for the first quarter of thefiscal year ending December 31, 2015 (January through March, 2015) today. During the first quarter underreview, Aplix was changing its structure to shift its focus from the comprehensive entertainment business andthe business centering on software base technology to the IoT business, a new growth driver on which it willconcentrate its management resources. Net sales, operating income, and ordinary income for the quarterstood at 271 million yen, 650 million yen, and 656 million yen, respectively. Net income came to 629 millionyen. Compared with the previous quarter (the fourth quarter of the fiscal year ended December 31, 2014),
operating income, ordinary income, and net income all improved, chiefly reflecting a reduction inmaintenance costs, including rents, in association with the relocation of the home office.
Aplix is developing the Notification Beacon, which is embedded in home appliances, detects changes inthem, and sends the data, with additional timely information, to smartphones, as the core product in the IoT
business. At CES Unveiled Tokyo, the first tradeshow held in Japan in association with the International CES,a tradeshow regularly held by the Consumer Electronics Association (CEA) of the United States, Aplix
displayed its original embedded IoT technology and its cutting-edge technology compatible with HomeKit.
Aplix also displayed IoT products—home appliances, including the amora diffuser, ceramic fan heater,electric fan, and lighting equipment with the Notification Beacon embedded in them—as concept models for
the IoT age proposed by Doshisha Corporation.
In the IoT business, Aplix provides another beacon, the MyBeacon® Series, which sends out positional
information and is used by many different business sectors, in public works, by local governments, and byshopping streets. Aplix has developed a system to provide real-time information to the users of the beacon.
The system has a new, unique function in collaboration with Twitter. Using new Aplix technologies, theMyBeacon® Series can send not only information on special offers for a limited time and recommendations
at stores and in shopping streets but also information about railway services, including delays. The series
has found practical application, for example in the Kyodo Nodai Dori shopping street in Setagaya-ku. Aplix’s
IoT technology is helping to create new communication between shopping streets and passersby and ispromoting the revitalization of communities.
Aplix is creating many different solutions using the Bluetooth® Low Energy module at a high pace. The
Company has been developing a variety of products with a number of manufacturers in Japan and overseas
based on its new business model for the IoT age and has displayed next-generation concept models at

Aplix IP Holdings Press Releasepreviews events held by manufacturers. Aplix’s mission is to make the lives of even more people more
fulfilling and more convenient. Aplix will expand the next-generation market where technologies and services
are linked by connecting its cutting-edge technologies and a variety of products of manufacturers. In doingso, it will showcase a profitable new business model. Through these initiatives, Aplix will seek to enhance its
enterprise value and expand earnings.

■ About the Aplix IP Holdings GroupThe Aplix IP Holdings Group operates its business in pursuit of its mission to enable people all over the world to enjoy more fulfilling
lives through software technologies. Its technology business offers two different kinds of beacons developed by Aplix – location
beacons and notification beacons. Provided as a location beacon, the MyBeacon® Series constantly transmits radio signals and isincreasingly used in many different business sectors, including food and drink services, apparel and fashion, distribution, real estate,leisure and entertainment, logistics and transport and tourism, as well as in public works and by local governments as a positional
information solution. As a notification beacon, the Oshirase Beacon®, which is embedded in equipment, sends out radio signals only
when it detects a predetermined status. It can be combined with all kinds of appliances, especially light electrical products, such as
water purifiers, humidifiers, electric fans and coffeemakers. In the publishing and video business, the Group has created numerous
well-received titles. One example is the Broken Blade series, which has sold a cumulative total of more than 3 million copies in bookform. Offering books and picture books for children in this business segment, HOLP SHUPPAN Publishing has released popular
books including Don’t Spill the Milk!
Aplix IP Holdings website (Investor Relations): http://www.aplix-ip.com/
Aplix website (Technology Business): http://www.aplix.co.jp/■ Contact:
Aplix Corporation

M2M Product GroupE-mail： m2m-group@aplix.co.jp

TEL： 050-3786-1702■Inquiries:
Aplix IP Holdings Public Relations:E-mail： ir-info@aplix.co.jp* The names of companies and products included in this press release are trademarks or registered trademarks of their respective
companies.

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