Logo DesignGuide

IndexBrand Components

1

CTA Logo Design Guide

2

Brand Icon

3

Logo-Marks

5

Co-branding and attributions

8

Color Palette9© 2024 Consumer Technology Association®. All rights reserved.

CTA Logo Design Guide

Brand Components

Brand Icon
Our Primary Visual Identifier

At the heart of our system is the Brand Icon, which represents
the intersection of technology and humanity.
Our Icon articulates the direct, often invisible relationshipbetween technology (parallelogram) and humanity (disc),
by highlighting the shared space between two intersecting
forces, technology + humanity–creating a frame throughwhich the world can be viewed.
This icon is our core visual identifier and shared across both
CTA and CES brands.

3CTA Logo Design Guide© 2024 Consumer Technology Association®. All rights reserved.

Brand Icon Use
When positioning the Icon in brand communications, it is
crucial to maintain sufficient clear space around the markto ensure visibility.
The minimum clear space requirement for all marks is equal
to the ½ of the X height of the Icon-Mark.
Ensure you use the icon alongside our wordmarks to maintainconsistency and enhance recognition of the symbol.
Note:
DO NOT use the icon without the CTA or CES word mark as represented on thefollowing pages.

½X

Full Color Gradient4

CTA Logo Design Guide© 2024 Consumer Technology Association®. All rights reserved.

Logos5

CTA Logo Design Guide© 2024 Consumer Technology Association®. All rights reserved.

CTA Logo
This logo serves as our name descriptor symbol.
The CTA Wordmark should always be used alongside the Brand
Icon. Whenever possible, the CTA logo should be placed on a whitebackground to ensure the vibrancy of the colors and the dynamic
energy of its design. In instances where we aim to make an impact
though alternative uses, color variations may be utilized.

½X

The minimum clear space requirement for all marks is equal
to the ½ of the X height of the Icon logo.

Color Variations
Full Color

6WhiteCTA Logo Design Guide

Black

Deep Blue© 2024 Consumer Technology Association®. All rights reserved.

CES Logo
The CES® logo has been designed to incorporate the same Brand Icon
as the CTA logo. Whenever possible, the CES logo should be placedon a white background to ensure the vibrancy of the colors and thedynamic energy of its design.
½X

The minimum clear space requirement for all marks is equal to theX height of the Icon logo.

Color Variations
Full Color7

White

CTA Logo Design GuideBlack

Deep Blue© 2024 Consumer Technology Association®. All rights reserved.

Co-Branding andAttributions
When aligning logos in co-branding applications,maintain consistency across all platforms.
The relationship between logos can be createdusing either a vertical line glyph or by adding a verbal
attribution that mentions the partnership.

Co-branding configuration example

Ensure you use the correct attribution for each logoapplication.

Verbal attribution examples

8CTA Logo Design Guide© 2024 Consumer Technology Association®. All rights reserved.

Color PaletteBlue embodies the rich history of our brand—
now evolved to be distinguished within our industry.
Our color palette consists of a primary Masterbrand color
palette, which invigorates the brand with dynamism, andan extended color palette, which brings depth and allows
for adaptability across various mediums.

9CTA Logo Design Guide
CTA Quick Brand Design Guide
9Confidential. Do not distribute.

© 2024 Consumer Technology Association®. All rights reserved.

Brand Color PaletteOur primary color palette consists of a wide range of blue
hues that traverse the light spectrum, ranging from intense
vibrant colors to deep and dark tonalities, all infused withlight green lime contrasts.
Our primary color palette can be adapted to include darker
or lighter shades, expanding the usability and depth ofcompositions.
Always ensure compliance with accessibility standards
when using each shade.

10CTA Logo Design Guide

Deep Blue

Intense Blue

Vibrant Blue

Vibrant Lime

#222859 222859#5676FB#0DFDFD#DDFF5A

R34 G40 B89

R86 G118 B251

R13 G253 B253

R221 G255 B90

C100 M93 Y33 K26

C74 M57 Y0 K0

C57 M0 Y16 K0

C22 M0 Y80 K0

Pantone 2768

Pantone 2143

Pantone 306

Pantone 380© 2024 Consumer Technology Association®. All rights reserved.

Brand Gradient
Our brand gradient is the element that brings our design system tolife. Leverage it to infuse dynamism into compositions and unify all ourbrands under our color umbrella.
Deep Blue

Intense Blue

Vibrant Blue

Vibrant Lime

11

CTA Logo Design Guide© 2024 Consumer Technology Association®. All rights reserved.

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