Luigi MansaniPartner
MilanBiography
In a market traditionally dominated by boutiquesheaded by academics, Luigi Mansani offers the unique
combination of heading the Intellectual Property
practice of an International Law Firm and being auniversity professor.
Well-known by judges, respected by colleagues, andloved by clients for his 30 years of experience inhandling the most complex matters and his academic
profile, Luigi is one of the major stars in the Italian IP.

Phone+39 02 720 2521

Fax+39 02 72025252

Emailluigi.mansani@hoganlovells.com

Languages

The depth of Luigi's experience, allows him tounderstand all aspects of IP. Luigi navigates highprofile clients, both international and Italian, across a
broad range of sectors on matters related to trademark
and design, unfair competition and copyright.

EnglishItalianFrenchMoreover, Luigi stands out for his advice on complex
patent cases, also before the Unified Patent Court(UPC), anticipating clients' risks and solving theirproblems by providing winning, practical and creative
solutions.

Practices

Educated by 20 years of teaching in an Economic
Faculty, Luigi is always focused on the business effectsof legal strategies and is a maniac of quality.
An Internet geek from the very beginning, Luigi has atrue love for IP, nourished also by his zest forcontemporary arts and design.
Luigi's outstanding market position is confirmed by thenumber of awards and acknowledgements received, as

CopyrightDesigns
Domain Names
Intellectual Property
International Arbitration
Marketing and Advertising
Patents
Trademarks and Brands
Technology Litigation

well as the top-tier rankings in all prominent legal
directories, such as Chambers & Partner and The Legal500.

IP Litigation, Arbitration, andAlternative Dispute Resolution

Representative experience

Industries

Assistance to an iconic fashion house on trademark,design, copyright and patent issues (also before theUPC), including on key projects with a global impact on
the brand's business

Automotive and Mobility
ConsumerLife Sciences and Health Care
Manufacturing and Industrials
Technology and Telecoms

Assistance to an American coffeehouse chain in themanagement of the IP portfolio and enforcement
actions against potential infringers
Assistance to a world-leading chemical company in apatent lawsuit brought by a Japanese company foralleged patent infringement
Assistance to a leading fast fashion brand inelaborating the Italian market's strategy to push backthe infringement claims brought by third parties
against the client
Assistance to an Italian-reputed fashion house in an
action brought by the Italian Ministry of Cultural
Heritage for the alleged infringement of a cultural
heritage within a promotional campaign
Assistance to an iconic fashion house in themanagement of the IP portfolio, including clearancesand selection of new names and products, enforcement
actions, licensing and contractual matters

Areas of focus
False Advertising and Unfair
Competition
Fashion and Luxury Brands
Food and Beverages
IP Rights in Transactions
Medical Devices
Pharmaceuticals and Biotechnology
Retail and Consumer Goods
Strategic Counseling and Portfolio
Development
Media and Entertainment

Assistance to a multinational pharma company in a
multijurisdictional litigation for the enforcement ofpatents for an important treatment option for patientsliving with chronic myeloid leukaemia

Education and admissions

Assistance to Etro in identifying a new global IP
strategy for the brand following the change ofmanagement, including product clearances,
enforcement, and review of the company archive

Full Professor of Intellectual
Property Law, Università degli Studidi Parma, 2002
Full Professor of Commercial Law,
Università degli Studi di Parma,
1994

Assistance to a multinational computer technology
company with the new rules on copyright levies, incoordination with Hogan Lovells' teams in many
European jurisdictions

Education

Assistance to a luxury furniture producer in themanagement of the IP portfolio, including the selection
and filing of new marks and designs, also in theMetaverse, and enforcement actions

Awards and rankings
Gold Band for Enforcement and Litigation, World
Trademark Review 1000, 2019 – 2024Band 1, Intellectual Property, Chambers Global, 2007
– 2024
Hall of Fame, Intellectual Property, The Legal 500,
2020 – 2024
Band 1, Intellectual Property, Chambers Europe, 2007
– 2024
Senior Statespeople, Life sciences, Chambers Europe,2022 – 2024
Gold Band for Patent Litigation, IAM Patent 1000,
2019 – 2023
Trademark Star, IP Stars (Managing IP), 2019 – 2023
Patent Star, IP Stars (Managing IP), 2019 – 2023
IAM Global Leader 2024 - Italy, IAM Patent 1000,
2023
Band 1, Life sciences, Chambers Europe, 2014 – 2021

Latest thinking and eventsNews
Trademarking Italian place-names: 10 key Q&As
and new rules for MilanNews
Comparative Trademark Tool: Trademark systems
in 111 countries
Press releases
Hogan Lovells advises BNP Paribas Cardif on
setting up a strategic bancassurance partnership inlife insurance sector with ICCREA Banca
Press releases
Hogan Lovells advises on the acquisition of CPS
Analitica by Calibre Scientific

Associate Professor of Commercial
Law, Università degli Studi diFirenze, 1992
Assignee of Research Fellowship,
Max-Planck Institute forInternational and Foreign Copyright,
Patent and Competition Law,
Munich, 1990
Law Degree, Università degli Studidi Parma, 1982

Memberships
AIPPI
INTA
Associazione Disiano Preite per lo
studio del diritto dell'impresa
SISPI

Accolades
An institution in the world of Italian
IP law

World Trademark Review 1000,2024
A top lawyer in the Italian market
with a perfect knowledge oftrademarks – he strikes a greatbalance between efforts andoutcome, and skill and efficiency.
Luigi is charming, friendly and gets
results without an aggressive
approach; he has successfully
cultivated longstanding
relationships with clients as a result

World Trademark Review 1000,2023

NewsItaly: Major changes to Intellectual Property Codecome into forceNews
TM111 tool: Trademark systems in 111 countries

He is a very proficient litigator

Chambers Global, 2024
Luigi is always able to read theactual business needs of thecustomer and calibrate theproposed solutions so that they are
effective and efficient

Chambers Global, 2024
Luigi is an outstanding litigator

Chambers Global and Europe, 2023
Luigi provides sound advice and a
top level of work

Chambers Global, 2024
Very knowledgeable lawyer whogives clear advice

Chambers Global and Europe, 2022