Social Media Policy
Keio Press Inn Social Media Policy
This social media policy is applicable to all employees of Keio Presso Inn, Co., Ltd. (hereinafter referred to as“the Company”) and to all persons engaged in work for the Company (including external contractors).
This policy sets out basic rules to be observed when using social media(*).
The Company recognizes the usefulness of social media as a tool for communication and is actively engaged
in social media as we strive to realize the Keio Group vision “To Become the Top Brand in Trust” and to“Be Sincere with Everyone we Encounter”.
It is also the Company’s view that, while everyone engaged in work for the Company has the basic right as anindividual to freely use social media, they also have an obligation to ensure that they do not inadvertently use
social media in a way that causes tangible or intangible loss or damage to the Company or to our guests,
shareholders or suppliers, etc.
To provide an environment in which people can feel free to use social media while still meeting this obligation,
the Company has formulated the basic rules for using social media shown below. People engaged in work for
the Company should abide by these rules regardless of whether they are using social media as part of their workor for personal reasons.
(*) Social media
For the purposes of this policy, social media refers to “all participatory information exchange platforms on theInternet”, including social networking services, blogs, Twitter, electronic bulletin boards and video sharing sites.

1. Policy[Before using social media]
1. Compliance with laws, regulations and internal Company rules
Users should comply with all applicable laws, regulations and internal Company rules. Particularly when using socialmedia, you should take care not to violate the rights of third parties, including copyright and privacy rights. If youencounter activities such as flaming that pose a risk to the Company, you should report the activity and respondin accordance with the Company’s internal rules.
2. Understanding the nature of the Internet
The Internet is a “public forum” accessible to large numbers of unspecified users. Information that is intended to
be shared only in a limited way may be forwarded or linked so that it becomes widely disseminated. There is also
the risk that information that has been published on the Internet once may continue to circulate almost indefinitely.
[When using social media]
3. Precautions when registering personal information (one’s real name, etc.)
When registering and/or publishing your own personal information on social media, begin by thoroughly investigating
the service you are using and giving the matter serious consideration. Even if you are using a service anonymously,
bear in mind that individuals can often be readily identified based on the content of their previous postings.
4. Responsible information sharing
When sharing your own information, do so responsibly, honestly and carefully. When using social media for yourown purposes, if you expressly state that you are part of the Company, or if your words and/or actions can bereasonably taken to imply that that is the case, you should clearly state that any views you express are strictly yourown personal views and should not be regarded as the views or understandings of the Company.
5. Preventing information leaks
Regardless of whether it is within your area of responsibility, you may not disclose or publish confidential informationobtained in the course of carrying out your work. You are also prohibited from disclosing or publishing the personal
information of guests or other persons associated with the Company.

6. Preventing slander and other forms of abuse
You may not use insulting, defamatory or discriminatory language. You should avoid any use of offensive statementswith respect to individuals, companies and specific ideologies, belief systems or politics. You should also avoid emotive
counterarguments when criticized. When you are upset or otherwise emotional, one of your options is to not use
social media at all.
[After using social media]
7. Dealing with mistakenly posted content
If you notice or someone points out that you have made a mistake, it is best to immediately post a “correction”.
On the Internet, you cannot simply pretend that an earlier post never happened. It is important to openly acknowledge
your mistake and to correct it rather than trying to deny or delete it. However, if you feel that it is inappropriate toleave posted content online, then you should delete the content and post a comment explaining your action.

2. Other
1. To all guests and other users
Please note that information posted on social media by people engaged in work for the Company may not necessarily
be an official Company announcement or reflect the views of the Company. Formal announcements by the Companyand information on the Company’s views are available on our website (http://www.presso-inn.com/) and throughour press releases.
2. Social media inquiries
If you have any inquiries regarding the Company’s social media policy or the use of social media by people engaged inwork for the Company, contact the head offices of the Keio Presso Inn chain on 813-5369-3401.

March 28, 2013