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Editorial Policy
Casio began publishing the Environmental Report in 1999. In
2004, the publication was changed to the Sustainability Reportwith the addition of social and economic content. In 2005, it
was renamed the Corporate Social Responsibility Report, andincluded more content on Casio’s many efforts to fulfill our
corporate responsibilities.
In 2006, the publication was combined with the previously
separate Corporate Profile, which covered Casio’s businessareas and main products, and entitled the Corporate Report.
The 2008 edition of the Casio Corporate Report is designed topresent the information that is most important to disclose andother material of primary interest to most stakeholders. In
particular, the Highlights sections in the Detailed CSR Reportfocus on Casio’s distinctive initiatives, looking at two specificexamples, “Supporting teachers who use scientific calculators
to improve the mathematical skills of students worldwide,” and“Taking on the challenge of being the world’s first to adopt F2‘clean gas’ with a zero global warming factor.”
Casio values your opinions about its CSR initiatives, andtreats them as guidance for the company’s future activities andreports. Please fill out the questionnaire available at thewebsite below to let us know your opinions, impressions andexpectations.
>>> Web Corporate Report questionnaire:
http://world.casio.com/env/report/2008.html* Stakeholders: Customers, suppliers, investors, shareholders, employees,
local people, NGOs, NPOs, the public media, financial institutions,researchers, the government and other related parties.

Scope of the Reportl PeriodThis report covers fiscal 2008 (April 1, 2007 to March 31,2008), and also includes some information pertaining tofiscal 2009.
l Issued
September 2008
(Previous publication: September 2007, next publication plan:
September 2009)l Coverage
Some information in this report applies only to the parent
company, Casio Computer Co., Ltd., while other material refers
to the entire Casio Group. Further clarification is provided ineach case, as needed.

The name “Casio” in this report indicates the Casio Group,
while “Casio Computer Co., Ltd.,” refers only to the parent
company. The companies and organizations included inenvironmental accounting and environmental impact data areshown in the group company tables below.
l Guidelines Used as a Reference
Environmental Reporting Guidelines (2007 Edition) issued by
Japan’s Ministry of the Environment, and Sustainability
Reporting Guidelines 2006 of the Global Reporting Initiative(GRI)

Group Companies in Japan

Group Companies outside Japann Electronic Components Segment
Name used in the reportn Electronics Segment
Number of sites

Name used in the report

Number of sites

Casio Computer Co., Ltd. (Hachioji R&D Center)1

Casio Taiwan Co., Ltd.

Kofu Casio Co., Ltd.

2

Casio Computer (Hong Kong) Ltd.

2

Kochi Casio Co., Ltd.

1

Casio Electronic Technology (Zhongshan) Co., Ltd.

1

Casio Micronics Co., Ltd.

3

Casio Electronics (Shenzhen) Co., Ltd.

1

Casio (Shanghai) Co., Ltd.

1

Casio (Thailand) Co., Ltd.

1

Casio Singapore Pte., Ltd.

1

PT. Casio Electronics Indonesia

1n Electronics Segment
Name used in the report

Number of sites

1

Casio Computer Co., Ltd.
(Headquarters, Hamura R&D Center, etc.)

4

Casio Electronic Manufacturing Co., Ltd.

1

Casio India Co., Pvt. Ltd.

1

Yamagata Casio Co., Ltd.

2

Casio America, Inc.

1

Casio Techno Co., Ltd.

1

Casio Canada Ltd.

1

Casio Hitachi Mobile Communications Co., Ltd.

2

Casio Latin America, Inc.

1

Casio Soft Co., Ltd.

1

Casio Europe GmbH1

Casio Information Systems Co., Ltd.

1

Casio Electronics Co., Ltd.

1

Casio I-net Solution Co., Ltd.

1

Casio France S.A.

1

Casio Support System Co., Ltd.

1

Casio (Guangzhou) Co., Ltd.

1

Casio Business Service Co., Ltd.

3

Casio Electronics Design Center (G.Z.) Co., Ltd.

1

Casio Information Service Co., Ltd.

1

Casio Soft (Shanghai) Co., Ltd.

1

Casio Marketing, Inc.

1

Casio Benelux B.V.

1

Casio Communication Brains, Inc.

1

Casio Scandinavia AS

1

Casio Entertainment, Inc.

1

Casio Espana, S.L.

1

Seiyo Electronics Co., Ltd.

1

Guangzhou Casio Techno Co., Ltd.

1

Casio Field Marketing Co., Ltd.

1CXD NEXT Co., Ltd.

1Forecasts and Forward-looking Statements
The future forecasts and forward-looking statements published in this report for Casio Computer Co., Ltd., and the Casio Group arebased on information available at the time of publication. These forecasts and statements include potential risk and uncertainty, andthe reader should be aware that the actual results of business activities may differ from these predictions.

Casio Corporate Report 2008

Websites and Other
Communication Tools■ Casio corporate website
This website covers corporate
information, shows Casio products
and services offered in various
countries, and provides access to allother web-based information
presented by the company.
>>> Web http://world.casio.com/

Contents
Company Data / Global Presence
Message from the President
The Corporate Creed and Casio’s Social Responsibility
Priority Issues for Management

2
4
5
6

Business Overview• Consumer Category• Timepiece Category• Mobile Network Solutions (MNS) Category• System Equipment Category• Electronic Component and Others Category

8
11
12
13
13

Technology R&D to Create Next-Generation Products■ Casio Corporate Report 2008 (PDF only)������
�����������������
����This website presents the Casio
Corporate Profile, and reports various
kinds of information that it is important forthe company to disclose in order to fulfill its
corporate social responsibility.
>>> Web http://world.casio.com/env/report/
2008.html■ Casio Corporate Report 2008
Reference Material (PDF only)������
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資料

参考資料集
2008 年 6月

This presents data and referencematerial pertaining to the Corporate
Report.
>>> Web http://world.casio.com/env/report/
2008_data.html• Development of the EX-F1 to create new value
in a digital camera• The potential of “visible light communication,”
sending information using familiar lightIntellectual property protection to guard
Casio’s originality and reliability

14
15
15

Detailed CSR Report• Supporting teachers who use scientific calculators to
improve the mathematical skills of students worldwide• Taking on the challenge of being the world’s first to
adopt F2 “clean gas” with a zero global warming factor

16
16

Casio Management• Corporate Governance• Compliance and Risk Management

21
22

Casio and the Customer• Customer Satisfaction and Quality Assurance• Stable Supply of Products

24
28

Casio and Suppliers• Building Strong Partnerships

29■ FY2008 data by operational site (PDF only)

Casio and Employees

Environmental performance data for each operational site.

• Creating Employment Opportunities• Appointing and Effectively Deploying
Qualified Employees• Building a Supportive Work Environment• Initiatives for Occupational Health and Safety,
and for Health Management>>> Web http://world.casio.com/env/site2007/■ Investor Relations

30
31
32
33

Casio and Society• Social Contribution Initiatives
Disclosure of detailed financial information. This site offers
Consolidated Financial Results (each quarter), the Annual
Report (annual, English only), the Business Report (semiannual,
Japanese only) and other data.
>>> Web http://world.casio.com/ir/

34

Casio and the Global Environment• Environmental Management Vision• Environmental Management• Environmental Action Plan and Performance Report• Material Balance in Business Activities• Environmental Accounting• Initiatives to Prevent Global Warming• Effective Use of Resources• Green Product Manufacturing• Environmental Communication

38
39
40
41
42
44
46
48
51

Independent Opinion of the Casio Corporate Report 2008
History of Casio

52
53

Casio Corporate Report 20081

Company Data
Net sales
Headquarters: 1-6-2, Hon-machi, Shibuya-ku,
Tokyo, Japan
Established: June 1, 1957
President & CEO: Kazuo Kashio
Employees: 3,162 (consolidated: 13,202)
Paid-in capital: ¥48,592 million
Net sales: ¥623,050 million
Operating income: ¥37,753 million
Net income: ¥12,188 million�����������
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The Casio booth at the international
trade fair, BASELWORLD 2008

EuropeCasio’s businesses in Europe
are tailored to the diverse national cultures of the region. Casio
Europe GmbH (Germany) oversees
all of Casio’s European operations,working closely with subsidiaries
in the United Kingdom, France,
Norway, Spain, and the Netherlands. In recent
years, Casio’s effort to increase its share of theEuropean market for digital cameras has met
with steady success. The company also has
an ofﬁce in Russia.

Casio Group companies around the worldAsia
1. Casio Taiwan Co., Ltd.
2. Casio Electronics (Shenzhen) Co., Ltd.
3. Casio Computer (Hong Kong) Ltd.
4. Casio (Guangzhou) Co., Ltd.
5. Casio Electronic Technology (Zhongshan) Co., Ltd.
6. Casio(Shanghai) Co., Ltd.
7. Casio India Co., Pvt. Ltd.
8. Casio Singapore Pte., Ltd.
9. Casio (Thailand) Co., Ltd.

The Americas
1. Casio Canada Ltd.
2. Casio America, Inc.
3. Casio Latin America, Inc.
4. Casio Mexico Marketing, S. de R. L. de C.V.

Europe1. Casio Electronics Co., Ltd.
2. Casio Europe GmbH
3. Casio France S.A.
4. Casio Benelux B.V.
5. Casio Scandinavia AS
6. Casio Espana, S.L.

A production line for electronic
dictionaries

Asia
Of Casio’s products shippedworldwide, 80% are produced in China, Thailand,
Indonesia and other Asian
countries. In the Chinese
market, where people in thegrowing middle class areenjoying more disposable income, Casio has
sales companies in Shanghai and Guangzhou
tasked with managing sales activities to meet thelatest needs of each local market. Similarly, toserve India’s massive, growing market, Casio hasa sales company and system of more than 300
distributors covering the whole country. In addition, with the increasing economic inﬂuence ofthe Middle and Near East, Casio has an ofﬁce inDubai to undertake marketing in the region.

Global Voices■ Casio Europe GmbH to move to new
business district
Casio Europe GmbH, Casio’s base in Germany,
will move to the new Nordport business district inthe town of Norderstedt in January 2009. Bringing
together the hitherto dispersed ofﬁce, logistics,
and service locations will improve the efﬁciency ofthe company’s operations. Casio intends to leverage this newly integrated headquarters to further
strengthen its operations across Europe.
The street fronting
the building will be
named Casio Platz.
Laying the foundation
for Casio’s new
European headquarters

2

Casio Corporate Report 2008

Global Presence
The Casio Group reaches around the world, offeringsatisfaction and excitement for everyone.

Hamura R&D Center

Net sales by region������
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Japan
Casio’s headquarters is
located in Shibuya, Tokyo.
The company’s R&D centers
in Hamura and Hachioji,
also in Tokyo, are responsible for most researchand development, Casio Hitachi Mobile
Communications Co., Ltd., a joint venturewith Hitachi located in Higashiyamato,Tokyo, develops cellular phones. In addition, the manufacture and processing ofproducts that require particularly advanced
technologies is undertaken by subsidiaries
in Ome in Tokyo, Higashine in Yamagata
Prefecture, Chuo in Yamanashi Prefecture,
and Nankoku in Kochi Prefecture.

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�����������The Americas
Casio established an overseas subsidiary in
the United States in 1970, and since then it
has built a sales and service network covering the entire country. At
present, the sales companies Casio
America, Inc., and Casio CanadaLtd. are responsible for the North
American area. Casio Latin America,
Inc., and Casio Mexico Marketing,
S. de R. L. de C.V., were recently
established in order to market Casio’s
products effectively in the SouthAmerican region, which is now enjoying robust growth.

The Casio booth at CES 2008

■ Contributing to the promotion of music
and technological development in India■ The OCEANUS radio-controlled watch
is making waves in China■ A high level of awareness at CES
every year

So many people use Casio products in India that
“Casio” is becoming the byword for electronic
keyboards. Not only that, around 90% of the scientific electronic calculators used in some 2,000
technical universities in India are made by Casio.
We are proud of the role our products have playedin the development of India’s world-renowned IT
talent. We are now introducing more precisely targeted
sales and service strategies—for instance, opening
concept shops specializing in
Casio products.

In China, where broadcasts of radio waves
bearing the standard time have just begun, Casio
has introduced the OCEANUS to popularize
the radio-controlled watch. Consumers in
China favor leading-edge products that makethe most of innovative technologies, and thesophistication and advanced technologies of the
Oceanus line have a great
deal of appeal. These Casio
watches are becoming very
popular.

Casio exhibits every year at the international
Consumer Electronics Show (CES) held in Las
Vegas in the United States. At the show, weannounce cutting-edge Casio products, introduce people to our environmental initiatives, andattract a great deal of media attention. It seems
like everyone is interested in what Casio is doing.

Akash Sapra

Lin Junhong

John Garlette

Consumer Sales Division,
Casio India Co., Pvt. Ltd.

Sales & Marketing Division,
Casio (Guangzhou) Co., Ltd.

Marketing and Communications,
Casio America, Inc.

Casio Corporate Report 20083

Message from the President

Creating something where there was nothing
before. At Casio, we call that going from “0”
to “1,” and we’ve been doing it since thebeginning. In fact, that’s the essence of ourunchanging corporate creed, “Creativity andContribution”—and our commitment to further
progress for the world.
In June 2007, Casio celebrated 50 years in business.
It all started in 1957, when we invented the world’s
first compact, fully-electric calculator, the 14-A.
Since then, thanks to the support of all of our many
stakeholders, we have created many other revolutionary
products. We are in the business of developing totallyunique and original products—making something fromnothing—and we call it going from “0” to “1.”Casio reached a major milestone in 1972 with thedevelopment of the Casio Mini. This product was ahuge hit, selling 6 million units of a single model andsingle-handedly creating an entirely new market for
personal calculators. At the same time, by generating
demand for large quantities of IC chips, the Casio Mini
gave a huge boost to Japan’s semiconductor industry.
This is just one example of how Casio’s innovative
products provide entirely new kinds of value to theworld—not only creating new demand and stimulatingother industries, but also giving rise to whole new formsof cultural expression.
I think you can see what we mean by our corporate
creed, “Creativity and Contribution.” For Casio, creativity
means finding new ways to meet universal needs,
or in other words, developing innovative productsthat everyone needs but no other company has everproduced. Naturally, consumers do not have a definite
idea of what products they potentially need. But ourcommitment as a manufacturer is this: we will envision
what people really need and deliver products that meetthat need. When customers discover the product, theyexperience true delight: “Wow! That’s exactly what
I wanted!”
It’s no exaggeration to say that the story of Casio
for the last half century has been all about fulfilling ourcorporate creed by giving people products that they
really need.
At present, Casio’s businesses fit broadly into two
categories. The first is businesses in massive but very
competitive markets—things like digital cameras andcellular phones. The second is businesses in mature
markets where Casio maintains a strong share—products such as timepieces, electronic dictionaries,and electronic musical instruments. In the first category,
which we call “Expansive Businesses,” we strive tomaintain a strong share and stable profits throughinnovative product development and creation of new
demand. In the latter category, which we call “Stable

4

Casio Corporate Report 2008

Businesses,” our priority is maintaining consistently highprofit by providing new kinds of value.
At Casio, we regard the period beginning with our
51st year in business as our “second birth,” and we
intend to transform the company into a “new Casio”
while also maintaining the solid business base we havebuilt over the years.
To achieve this, first we will develop new themesin each business that will be a part of the new
foundation, in order to ensure the sustainable growthof the company in the future. Toward this end, we will
strengthen organizations charged with developing these
themes, and focus on themes that clearly have great
potential value. In addition, with every business leader
taking full management responsibility, Casio will work tostrengthen all of its business structures. This effort will
include selection and concentration of our businesses.
We will also actively promote young employees who
have demonstrated a grasp of the basics of business—
profit, responsibility, and challenge—and steadily entrustthem with the company’s management.
As we take these steps, Casio will continue tobe a company that is useful to the world, offering joy
and excitement to people everywhere. In the next
50 years, too, we intend to keep taking the lead increating new culture.
Needless to say, we will continue to carefully protect
the irreplaceable natural environment in all aspects ofour business activities worldwide. In response to today’s
increasingly serious environmental issues, Casio will
actively invest in conservation, doing its part in building
a sustainable global community.
Finally, we are committed to listening carefully
to the expectations and requirements of thecommunities where Casio does business. By
listening to all of our stakeholders and responding totheir hopes, we will make Casio a company that is
indispensable to human society.

Kazuo Kashio
President and CEO

The Corporate Creed and Casio’s Social Responsibility
Since Casio’s inauguration in 1957, its unchanging corporate creed has
been “Creativity and Contribution,” shown at right in Japanese. To ensurethat all employees fully embrace the corporate creed and always put it
into practice, Casio has established the Charter of Creativity for Casio andCasio Common Commitment, highlights of which are shown below.
The Charter of Creativity for Casio and Casio Common Commitment—A Promise from Everyone Working at Casio—
First Chapter
We will value creativity, and ensure that our products meet universal needs.*
1. We will strive to “ensure that our products meet universal needs” and this includes
not only manufactured goods, but also services and support, and everything elsethat we do.
2. We will be idealistic in all of our work.
3. We will carry our work through to completion, with a strong determination to takeon every challenge that comes our way.
Second Chapter We will strive to be of service to society, providing customers with delight, happiness,and pleasure.
1. We will provide people with “limitless inspiration.”
2. We will share a “life of spiritual and material prosperity” with people.
3. We will foster relationships of “respect and trust.”
Third Chapter

We will back up our words and actions with trustworthiness and integrity,
and work as professionals.
1. We will take complete responsibility for all of our words and actions in accordancewith all laws and regulations.
2. We will each take responsibility for our results and success, according to our
individual role.
3. We will strive daily to improve everything we do.

* To create innovative products that everyone needs but no other company has ever produced. At Casio, this is the mission not only of product development, but of every other part of the business.

The First Chapter discusses creating products that meet
universal needs, or in other words, products that everyone needs but no one makes yet. It also challenges
Casio to be idealistic and expresses the determination to
go beyond conventional thinking to achieve those ideals.
This chapter commits everyone at Casio to an unwavering will to overcome every challenge.
The Second Chapter calls for consistently seeing
things from the customer’s perspective, and providing products and services that exceed the customer’s
expectations. It includes consideration of irreplaceable
natural resources and the environment, and efforts
to reduce environmental impact. Further, this chapter
expresses an attitude of sharing, calling for mutual
understanding and respect for all of Casio’s stakeholders as we prosper together.
Finally, the Third Chapter calls for undertaking business activities in good faith and in compliance withregulations and laws. It covers the need to take personal
responsibility, making use of past experience in futuretasks, while striving to make improvements from thepoint of view of overall optimization.
Corporate social responsibilty (CSR) is said to be amatter of a company fulfilling its responsibility to all of its

stakeholders in all important economic, environmental
and social respects. Thus considered, it is clear that
the Charter of Creativity for Casio and Casio Common
Commitment already encapsulate the key conceptsof CSR.
In other words, when Casio employees put theCharter of Creativity for Casio and Casio Common
Commitment into practice in their daily work, they are
by definition helping the company to fulfill its CSR. Or
to put it another way, Casio’s social responsibility inessence consists of this—Casio employees observing
the Charter of Creativity for Casio and Casio Common
Commitment as they realize the corporate creed throughtheir business activities.
The directors and department heads sign theCharter of Creativity for Casio and Casio Common
Commitment every year as their pledge to abide by it. In
addition, all employees sign a card showing the Charterand Commitment, and carry it at all times.
In order to familiarize employees further with thecompany’s core values, there is also a section on thecompany intranet entitled Casio Style, where the thinking of the company’s founders on the company creed ispresented in a serial format.

Casio Corporate Report 2008

5

Priority Issues
for Management

Casio’s management team is guided by the corporate creed of “Creativity andContribution,” and their mission is to achieve growth for the company and increase
corporate value by introducing totally innovative ideas and advanced technologies
that make the world a better place.

Creating Innovative Products
The number of things that all people need, but which are
yet to be created, is potentially infinite. Casio fulfills theselatent universal needs by combining its visionary productconcepts and technology development capabilities. The
company aims to make daily life and work more convenient

Product
concept vision
Immediately viewable
photosDigital camera with
LCD

Take photos anywhere,
at any time➞
Wearable card camera

Capture movement
invisible to the eye➞

Superior technological capabilities
No matter how wonderful a product concept
is, without the technological capability torealize the idea, the product will never becreated. Casio makes the most of its richportfolio of original digital technologies todeliver innovative functions and high performance in astonishingly compact, lightweightand energy-efficient products that are always
easy to use. Casio is ready to be everybody’sfavorite lifestyle partner.

Specific examples (digital cameras)➞

Thinking outside the box
Casio prizes originality in its product development. Only by producing innovativeideas—with zero dependence on productideas from other companies—can Casio
deliver products that truly satisfy customers.
The company’s product development starts
with a search for new ideas that no one hasever had—concepts without precedent.
By taking the viewpoint of the user, Casio
dreams up products that embody true value.

for everyone—and in the process, it creates new forms ofculture. Casio sees its essential role as a manufacturer asenriching people’s lives by creating something where there
was nothing before—what Casio calls going from “0”
to “1.”

Ultra high-speed burst
shooting camera

Technologicalcapabilities
Image processing /display technology
Energy-efficienttechnology
Miniaturization andweight-saving technology

Product

Advent of digital
camera culture

QV-10

High-density
packaging technology

Popularization ofvisual communicationin daily life

Multichip modules
High-speed
processing LSI

Socialcontribution

EXILIM

Evolution of uniquefunctions only
possible with digitaltechnology

High-speed image
processing technology

EX-F1

Fulfilling Social Responsibility
Companies have a variety of responsibilities to their stakeholders. CSR means fulfilling each of these responsibilities.
Casio has pledged to fulfill the following responsibilities toeach main stakeholder group in the conduct of its business.
Casio’s responsibility to customers
As described above, Casio’s mission is to create innovative
products for people around the world. To achieve this, Casio
constantly improves its product concepts and expands thepotential of its core technologies.
Further, to ensure that customers can enjoy Casio products
and use them with peace of mind, Casio strives to maintain astable supply of products and works constantly to improve thequality of its products and services.
Casio’s responsibility to suppliers
Casio’s supply chain extends around the globe, and to fulfill
its social responsibility to suppliers, Casio works to build good
partnerships based on a single global procurement policy.
Casio’s responsibility to shareholders and investors
Casio pursues efficient management to ensure stable growthover the long term, and seeks not only to improve shareholder

6

Casio Corporate Report 2008

returns, but also to disclose accurate information to its
shareholders and investors in a timely manner.
Casio’s responsibility to employees
Respecting the human rights of each individual employee,
Casio seeks to achieve continuous expansion of employment
opportunities, while fostering a sound corporate culture
through fair and transparent recruitment. The company
also works hard to provide a safe work environment and tosafeguard the physical and mental health of its employees.
Casio’s responsibility to societies around the world
Seeking to fulfill its broad responsibility to all the societies
where it operates, Casio undertakes distinctive social
contribution activities that leverage its know-how andmanagement resources.
As the foundation from which Casio’s employees
fulfill this responsibility, the company has established anddisseminated the Charter of Creativity for Casio and Casio
Common Commitment, and put in place a number of related
management systems.

Efficient Management
Efficient management is crucial to sustaining stable
growth over the long term. Casio carefully deploys all
its resources—including the capital invested by its
shareholders, facilities such as plants, and its workforce—to generate profit efficiently and deliver a variety ofworthwhile returns to society.

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Debt equity ratio���Strengthening the financial position
Casio works consistently to reduce liabilities (debt) and achieve
flexibility in injecting capital whenever needed to reinforce its
business. At Casio, management is committed to improving theequity ratio and debt equity ratio.

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* Including the 50th anniversary commemorative
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Locking in high profitability
In order to navigate changes in the business environment
and economic climate, and to sustain the stable growth of acompany, it is necessary to maintain a high level of profitability.
Casio consistently maintains a double-digit profit ratio in
businesses such as electronic dictionaries and solar-powered
radio-controlled watches, and the Electronics segment, which
accounts for about 85% of the company’s total sales, attains
an operating income margin of 8.8% (fiscal 2008).
Looking to the future, Casio will strengthen its development
capabilities in order to create products with even higher added
value, while constanly working to minimize inventory andstreamline costs to improve the company’s profitability.

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Global Environmental Initiatives
Casio has always developed products that save energy andresources. With the world facing an environmental crisis due
to global warming, Casio is working to reduce its impact on
the environment by introducing products and manufacturing
processes that are good for people and easy on the earth.
Compliance with environment-related regulations
on a worldwide scale
Casio complies with global regulations such as RoHS in the EU
and China which prohibit or restrict the use of toxic chemicals,
and laws concerning the disposal and recycling of electricaland electronic goods such as the EU’s WEEE Directive.
Casio’s Green Products program for creating eco-products
is a part of every process from development and design tomanufacturing and sales. In addition, Casio is considering
establishing a new chemical substance management databasesystem in response to the EU’s REACH legislation regulatingchemicals, as well as design that fulfills the requirements ofthe EuP Directive (Directive on the eco-design of Energy-using
Products). Casio is committed to producing Green Productsthat are good for people and easy on the earth.
Development of greenhouse gas substitutes to easeglobal warming
The cleaning agent NF3, commonly used in producing TFT
panels, has a global warming factor ten thousand times thatof CO2, so by March 2005, Casio had totally replaced NF3
with COF2. Furthermore, the company worked to develop a
substitute gas for SF6, which the Kyoto Protocol designatesa greenhouse gas, and it has succeeded in establishing thetechnical feasibility of the subsitute, F2 gas. By developing
these environmental technologies, Casio is working toward its
goal of reducing greenhouse gas emissions from the cleaning
agent to a CO2 equivalent of zero, and helping to lower the CO2
emitted by the semiconductor and LCD industries as a whole.
Advanced energy conservation in company offices
Casio’s Hachioji R&D Center was designed with a thoroughly
environmentally conscious approach. Now, the daily
improvement program operated by the building’s energy-saving
study team is getting the maximum benefit out of the building’s
design performance. An energy control system equipped witha predictive control system that uses weather data operates
the air conditioning. The daily data is analyzed and managed
meticulously, while the study team verifies and organizes
energy-saving ideas and the effects of improvements, which
are then applied to achieve more efficient operation. As a resultof these efforts, the center received a AAA rating, the highest
available, on its interim report to the Tokyo CO2 Emission
Reduction Program.

Casio Corporate Report 20087

Business OverviewIi

Casio supplies global markets
with products that take advantage
of digital technologies to create
new demand.
The Casio Group is comprised of Casio Computer Co., Ltd., 49 consolidated subsidiaries,and 3 equity-method affiliates (as of March 2008). Casio conducts its business in two main
segments: Electronics, and Electronic Components and Others. The Electronics segment
is divided into four categories: Consumer, Timepieces, Mobile Network Solutions (MNS),
and System Equipment. The Electronic Components and Others segment is divided into two
categories: Electronic Components, and Others. In all of these categories, Casio’s businessactivities range from development and production to sales and service.

CASIO GROUP
Business Overview

Consumer Category

Greater Convenience,
More Enjoyment
Casio offers a wide array of products to makeeveryday life more convenient and enjoyable.
They include everything from calculators for a
myriad of business and educational applications,to electronic musical instruments that even
beginners can easily master. Casio has also
introduced many new industry-leading digital
cameras and electronic dictionaries.

8

Casio Corporate Report 2008

”EXILIM CARD” EX-S10
Digital camera

The world’s smallest, thinnest* 10.1 megapixel digital
camera. With a slim shape only 15.0 mm thick (13.8 mm at
the thinnest part), it comes with a high resolution CCD anda very bright Super Clear LCD featuring a high contrast ratio
and a wide field of view. The EX-S10 represents a new statein the evolution of digital camera functionality. Combinedwith its advanced face detection feature, the Auto Shutter
function automatically captures the moment of a smile or the
instant when hand shake ceases.
*As of January 29, 2008, for 10-megapixel class digital cameras. Based on
Casio survey.

Electronic Components
category 11.0%
LCDs, BUMP processing
consignments

Others category 4.5%
Factory automation,molds, etc.

Electronic
Components
and Others
15.5%

System Equipment category 7.3%
Electronic cash registers(including POS systems),ofﬁce computers, page
printers, data projectors

Consumer category 36.7%
Electronic calculators, label
printers, electronic dictionaries,
digital cameras, electronic
musical instruments

Electronics
84.5%

MNS category 26.6%
Cellular phones,
handy terminals

Sales by category(FY2008)

Timepieces category 13.9%
Digital watches, analog
watches, clocks

Presenting a range of functions
that use a touch screen”EX-word” XD-SP6600
Electronic dictionary

This electronic dictionary not only has a handwriting interface
panel, but also allows input of Japanese characters on the main
screen, making this the first electronic dictionary with twin touch
screens. The dictionary boasts a total of 100 kinds of content,
including the most recent Japanese dictionary available, Kojien
Version 6. This dictionary also contains about 100,000 English
words and about 10,000 Japanese words, all with a native
pronunciation playback function.

In our technology development and planning forinnovation, we place great emphasis on clearly
identifying the needs of users. This is the key tocreating a unique product.
With our electronic dictionary, we focusedon the user needs of “knowing, listening, andlearning” with the aim of achieving even better operability and enhanced study-assisting
functions. As a result, in this year’s model weadopted a twin touch screen format.
By making the main screen touch sensitive
as well, we made handwriting recognition moreconvenient, and were able to present a variety
of functions using the touch panel. The mostsigniﬁcant new features make it possible to: (1)write complex Japanese characters on the main
screen in larger handwriting; (2) use the screen
as a learning pad for practicing writing; and(3) directly touch maps with the “Map Search”
function. We were able to achieve all this thanks
to Casio’s electronic component and handwriting recognition
technologies, andof course, bydeveloping the newcontent.

Yukio Naruki
Consumer Unit,
Product Development
Headquarters

Casio Corporate Report 20089

Consumer Category

Greater Convenience,
More Enjoyment

More than one billion
calculators sold worldwide
In 1965, Casio launched the world’s first calculator
with memory, the “001.” Since then, Casio has
continued to develop unconventional calculators
using its digital technologies, such as the Casio
Mini (1972), the world’s first personal calculator,
providing the convenience of calculation to people
all around the world. In December 2006, the total
number of units sold reached one billion. Casio’s
calculators continue their unstoppable evolution.

NEO STYLE JF-V200
Electronic calculator

This calculator has the usual operability for which Casio’s
calculators are renowned—the key response and quicknessof display—and is also available in a lineup of five cool andsophisticated textured color schemes. The keys and panel
have similar colors, while an elegant typeface is used for thenumbers on the keys. The attention to detail is intended toappeal to the taste of adults with an intellectual bent.

Privia PX-720
Digital piano

While preserving the stylish design and realistic
touch-sensitive keyboard, the Privia uses a new
Triple Element AIF Sound Source that reproduces thenatural resonance of a grand piano. With a maximum
128-note polyphony, the piano reproduces evenadvanced performances with a high degree of fidelity.
Furthermore, the duet function enables two people
to play together in the same register by dividing the
keyboard into two sections. The panel lock function
operated by a button on the control panel preventsaccidental operation of the piano. These and othernew functions take the ease of use of the piano to a
new level.

Enjoying our work, withconfidence and pride
I’m responsible for musical instrument sales
in China. Twelve years have passed since I
joined Casio Electronics (Zhuhai) Co., Ltd., thepredecessor of the current Casio (Shanghai) Co.,
Ltd. I understand that Casio’s music instrumentbusiness in Japan, Europe and the United Statesis driven by sales to mass home applianceretailers, but in China, the main focus is on
distribution in musical instrument specialist storesfor children’s education in aesthetic sentiments.
We are leveraging the know-how developedin Casio’s worldwide musical instrument businessto forge an innovative business approach thatﬁts the situation in China. This approach, which
adheres closely to Chinese lifestyles and culture,
has won enormous support from our customers.
I believe that musical instruments are enjoyableproducts, and I’m conﬁdent that my work
contributes to Chinese culture. This conviction
makes my daily
efforts especiallyworthwhile. Our
business results
are very good,and I truly enjoy
every day at work.
Zhang Jun
Electronic MusicalInstruments Division,
Casio (Shanghai)Co., Ltd.

10

Casio Corporate Report 2008

Timepiece Category

The World’s Leading Solarpowered Radio-controlled
WatchesCasio’s solar-powered radio-controlled watches automatically reset
themselves to the correct time by receiving standard radio waves. Casio
has developed the ﬁrst solar-powered radio-controlled watches in theworld that are compatible with six transmitters—two in Japan, and one
each in the US, UK, Germany and China. As of March 2008, these models
can be used worldwide in all regions where the standard radio waves aretransmitted. Casio, which holds the world’s top share* of solar-powered
radio-controlled watches, has taken the evolution of watches a radical
step further.
* As of March 2008. Based on Casio survey.

OCEANUS OCW-P500
The OCEANUS is a solar-powered
radio-controlled watch with a fullmetal case, boasting advanced
functions and sophisticated,
European-inspired sports design. The
OCEANUS CACHALOT has a function
for receiving standard radio waves
from five transmitters worldwide (twoin Japan, and one each in the US, UK,
and Germany). With seafaring style, it
is water resistant to 200 meters, andfeatures a countdown timer useful for
yacht races. The watch has a striking,3D design.

From the Boutique
Lorenz in Milan, Italy
Boutique Lorenz is located in Milan’spremier fashion area, and it is auniquely exciting shop even for Italy.
The G-SHOCK is a perfect match fortoday’s fashion trends, not only interms of color and form but also fromthe point of view of functionality andtoughness. Our customers certainly
seem to love it. It’s also very popularwith people who favor a smart, vintage
look. Young people and sporty types
are the main buyers, of course, but wealso see businessmen in elegant suits
wearing it.

David Giolla (left)
Gianluca Corazza (right)

G-SHOCK GW-9200
From the Master of G series, known for its
uncompromising pursuit of functionality inextreme situations, emerges the RISEMAN,
which features two sensors, one for measuring
altitude and pressure, and one for temperature.
The measurement functions are powered by solar
charging, and the RISEMAN was the first watch
in the world* to support standard radio waves
from six transmitters—two in Japan, and each
one in the US, UK, Germany and China, keeping
precise time for people around the world.
* As of March 2008. Based on Casio survey.

Solar-powered radio-controlled
modules with both multilocal
support and ease of use
To enable our popular radio-controlled
watches to be used without modiﬁcation
overseas where the same infrastructure
exists, we’re working to make our radiocontrolled solar-powered modules globallycompatible. In addition to the existing support
for ﬁve transmitters around the world, we
have developed a new, highly sensitive andreliable receiver system, Multi-Band 6, which
can also be used in China, where radio wave
transmissions started from 2007.
The module includes a multilocal
detection IC, eliminating the need for thequartz ﬁlters needed for each supported
frequency, and using semiconductors
instead. The Multi-Band 6 module uses fewer
parts than earlier types, making it even morecompact. And by further reducing power
consumption,
it offers greater
design freedom
and ease of use
for solar-powered
radio-controlled
watches.
Fumiaki Ochiai
Timepiece Product Unit,
Product Development
Headquarters

Casio Corporate Report 2008

11

Mobile Network Solutions (MNS) Category

Anytime,Anywhere
The aim of Casio’s MNS strategy is to provide
an optimal usage environment for business andpersonal applications, regardless of time orplace. Casio is contributing to the developmentof a truly mobile society with solutions focusing
on compact cellular phones with advanced
functions, and mobile terminals for a wide rangeof business needs.

W61CA

Cellular phone
The W61CA combines water resistant performance at
IPX5/IPX7 standards, a 5.1 megapixel camera, and One
Seg broadcast reception in a single, elegantly designed
unit. This cellular phone is ideal for active users whowant to enjoy One Seg broadcasts on the move, oreven while taking a leisurely bath. Users can take highresolution photos everywhere, even when it is raining.
The phone also supports the Smart Sport Run & Walk
service by Japanese wireless provider au, which shows
distance and time statistics and calories consumed
while jogging.

Communication tools on thecustomer’s level

G’zOne TYPE-S
Cellular phone

Casio Hitachi Mobile Communications Co., Ltd.,
supplies this phone to Verizon Wireless in the UnitedStates. In addition to its water resistant and shock
resistant specifications, it comes with Bluetooth® forusing convenient hands-free accessories. Boastinga sporty form factor with its integrated antenna andprotector, combined with a compact and stylish design,
it is very popular with a wide range of both male andfemale users.

DT-X7

Handheld terminal
In pursuit of the ultimate easeof use for ordering, controllinginventories and other tasks, thishandheld terminal uses universal
design to achieve superior gripability and operability. In addition
to a semi-transmissive color LCD
offering outstanding visibility, it comeswith a wide range of functions that
support more efficient retail operations.
The terminal can also be used witha VoIP package to realize voicecommunication over a wireless LAN.

12

Casio Corporate Report 2008

Cellular phones are not just phones anymore.
They’re Internet machines, and they’realso used as cameras, music players, One
Seg TVs, and electronic dictionaries. They
have become the representative consumer
information device. They also store important
personal information such as photos,
telephone directories, and e-mail addresses,
so they’ve become everybody’s indispensable
partner in daily life.
The W61CA offers all these functions
including music, One Seg, and a 5.1megapixel camera, as well as being water
resistant. We made it a product that canbe used with peace of mind in all sorts ofsituations—from the sports ﬁeld to the bath.
With convenient functions that can be usedanytime, anywhere, it represents a peak
integration of Casio’s technologies. Wouldn’t
it be great if
customers who
use it then wantto buy other Casio
products?

Shinjirou Ishida
Casio Hitachi Mobile
Communications
Co., Ltd.

System Equipment Category

Reliability Delivers
Efficiency
Casio provides original solutions for all kinds ofbusinesses, integrating hardware and software.
Casio makes page printers for all manner of color
documents, cash registers for a wide varietyof retail formats, and data projectors. Casio
has earned the praise and trust of businessprofessionals worldwide.

TE-2500

Internet cash register
By directly linking this electronic cash registerto the Internet, users get access to the various
services provided in Japan by CXD NEXT Co.,
Ltd. In addition to the Sales Aggregation andManagement Service that allows them to checksales data from the Internet cash register on theWeb, or on a cellular phone, they can also use
the Electronic Payment Service in combination
with an electronic payment terminal (at the rightof the photo).

Electronic Component and Others Category

Creating the Cutting
Edge
Cutting-edge products are born of the latest
advances in electronic components. Takefor instance the LCD panel, an indispensableinterface between man and machine, where
Casio specializes in small and medium-sized
LCDs for mobile devices, including TN, STN, and
TFT panels.

TFT

Liquid crystal displays
Using Casio’s proprietary
Hyper Amorphous Silicon
TFT (HAST) technology, theBuenaview LCD, developed
for cellular phones and digital
cameras, achieves a wide viewing angle with low color
distortion, while simultaneously delivering a contrast
ratio of more than 1:1,000. Casio has also developed newtechnology for power-saving transmissive LCDs, ideal for
handheld terminals and similar products, which achieve
high resolution when the backlight is on, as well as highvisibility without a backlight, even in broad daylight.

SPEEDIA N3600
Page printerA high-speed color page printer for
offices, with greater consideration
for the environment. The printersupports carbon offset toner that
offsets an amount of CO2 equivalent
to the emissions produced bygenerating the electricity used forprinting. In addition, it comes withcomprehensive security functions,such as secure printing using an IC
card or cellular phone.

XJ-SC215

Data projector
This super-slim projector packs a wide-angle 2x zoom lens and the ability toshow presentations without a PC into a highly portable body with a profile ofjust 32 mm at the thinnest point (average thickness: 43 mm). Equipped witha high-fidelity color-rendering light engine algorithm, it achieves true-to-lifecolor reproduction.

An Internet cash register thatoffers easy Net services
Casio holds a 40% share of the electronic
cash register market in Japan, but the market
is entering its maturation period. That’s why
we developed an Internet cash register thatleverages connectivity to create new value inthe form of electronic payment services andsales aggregation and management services.
In July 2007, we established the new company
CXD NEXT Co., Ltd., jointly with NTT DOCOMO
Inc., a company with extensive know-how inelectronic payment and customer management. The goals of the company are to deliver
low-priced services and provide an information
center for use by various small and mediumsized retail and food-service enterprises andretail chains. The company name conveys ourgoal to provide a new platform for credit anddata services, while creating a new businessfor Casio and NTT DOCOMO. Participatingcompanies are very pleased with our low-cost,high-quality services. Looking to the future, wewill raise people’s
awareness ofInternet cash registers, and work todevelop new services targeting thisplatform for small
and medium-sizedenterprises.
Yasukazu Ohira
President
CXD NEXT Co., Ltd.

Casio Corporate Report 200813

Technology R&D to Create
Next-Generation Products
Casio strives to be useful to society by offering people excitement andjoy, valuing originality all the while. In this effort, Casio works to createtechnologies to meet needs that are just around the corner, while its
research and development is focused further ahead.

Development of the EX-F1 to create
new value in a digital camera
The EXILIM PRO EX-F1 is one of the latest additions
to Casio’s EXILIM family of digital cameras. With ultrahigh speed burst shooting at 60 fps to make sure nota single decisive moment is missed, and a high speed
movie recording mode which, at a maximum 1,200 fps,
captures motion that the human eye cannot ordinarily
perceive, this next generation digital camera is creating
entirely new photographic genres that have never been
seen before.

Capturing movement too fast for the eye
to seeThanks to a high-speed CMOS sensor and Casio’s
original LSI technology, users can easily capture rapid
movements in sports, getting flawless records of those
unrepeatable magic moments, like the split second achild breaks the ribbon at the school sports day.
“With high speed movie mode, you can save movies
of movement that the eye can’t even see—like when aballoon bursts and the pieces split apart, for example.
You can change the capture speed on the fly, to makefun and dramatic movies that include slow motion
sequences. Functions like these are only valuable
when they are easy to use, so I took special care when
designing the operability.” (Nojima)“I recommend high-resolution movies that can besaved at full high-definition size, with 1,920 × 1,080
pixels maximum. The camera has an HDMI output, so
you can connect it directly to a full HD television andenjoy both still photos and movies.” (Onoda)

Development as a crossdepartmental project
In order to develop a camera withultra-high speed burst shooting,an unprecedented function in the
consumer segment, the development
departments for digital cameras andleading edge technologies came
together in a cross-departmental
team to work on the project.
“This is an entirely new genre of
EX-F1
camera, and we needed to capture
the latent need for it precisely. First we
released a prototype, and based on the feedback, wenarrowed down the applications and functions, andthe new functions arose from this process. As a result,
we made further refinements, and I think we came up
with a product that brings together the very best of thetechnical and development capabilities of Casio’s digital
cameras.” (Nojima)

Pioneering a new, uniquely digital field“The EX-F1 isn’t just a replacement for a silver halide
camera. I think of it as a camera that presents new
applications that only digital technology can offer.
It expands the use of cameras from ‘storing’ and‘recording’ to ‘analyzing’ and ‘observing,’ and it holds
the possibility of fundamentally changing the waythat we enjoy photography. By making it possible foranybody, at any time, to take ultra-high speed shots
without spending hours to set up expensive equipment,
we expect that this camera will penetrate industries
which currently require that expensive equipment,
and to sectors where digital cameras haven’t
conventionally been used. We want to continue
developing cameras that express the uniquecharacteristics of our digital technology, andoffer the world a new ‘digital perspective.’”(Onoda)Left:

Osamu Nojima

Right: Takashi Onoda
QV Digital Camera Unit,
Product Development Headquarters

14

Casio Corporate Report 2008

The potential of “visible light communication,”
sending information using familiar light
Visible light communication is a technology forcommunication using light that can be seen by the
naked eye (visible light). It is an energy efficient means ofcommunication that has no impact on human health orelectronic equipment, and efforts are already underway
both in Japan and overseas to establish standards.
In the future it is believed that the light sources forillumination will mainly be light emitting diodes (LEDs)or electro-luminescence (EL) devices. But unlike normal
light bulbs, these light sources can blink at speeds
faster than the human eye can detect, so internal andexternal lighting, traffic lights, electronic advertisement
Visible light communication image

boards, display indicators and all sorts of other lighting
can be used just as they are as a means of digital data
communication.
Casio is developing and proposing its own moreadvanced form of visible light communication technology, which we call “image sensor communication.” Usinga camera as the receiving device, for example by simply
pointing a camera at a city scene, it will be possible todisplay all sorts of additional information, like the namesof buildings and products, at the same time, making
maximum use of the ‘visible’ characteristics of visible
light communication.
This technology is regarded as a major technology
by the Visible Light Communications Consortium, anorganization promoting the technology, and many
manufacturers and government
agencies are working together on
trials and test applications, usingsocial infrastructure such as traffic
lights and lighthouses.

Nobuo Iizuka
Business Development
Department,
Research and Development
CenterIntellectual property protection toguard Casio’s originality and reliability
Casio’s inventions and other creative endeavors consistently
produce innovative technologies and products. Casio recognizes
that its intellectual property, including proprietary technologies andinventions, is a mission-critical business resource of the company.
While respecting the intellectual property of other parties, Casio
pursues the sound development of the company and the broader
society by taking disciplined steps to protect its intellectual
property and safeguard these vital business resources.
Casio also works hard to protect and maintain the value of the
Casio brand, which is trusted around the world. Defending thebrand from imitation by counterfeit product manufacturers whichharm the Casio brand image is one significant function of Casio’sIntellectual Property Center.
Wherever its products are used around the world, Casio registers the trade mark and design of Casio-made brands, and basedon these intellectual assets, responds firmly to any infringements
by manufacturers and distributors of counterfeit goods.
Staff responsible for measures against counterfeit products arelocated at headquarters in the Intellectual Property Center, and in
Shanghai, China. They directly visit the related authorities in eachcountry to request support for countermeasures, and actively
pursue cooperation with the Japanese government and othercompanies, holding briefing sessions on how to recognize fakes,
and lobbying for improvements in legislation and its enforcement.

Undertaking comprehensive measures against
counterfeit products, in cooperation with arange of stakeholders
The Intellectual Property Department at Casio (Shanghai) Co.,
Ltd., investigates and identifies manufacturers of counterfeit
goods in China, and implements measures focused oninterdiction by the customs authorities to prevent shipment of
fakes outside the country. In cooperation with the Intellectual
Property Center at headquarters, we also track down andexpose the Chinese manufacturers and distributors of fakes
found in other countries.
In recent years, counterfeiters have become increasingly
sophisticated in their efforts to avoid detection, producing
smaller quantities, shipping on the same day, and using very
similar trademarks. This means that countermeasures are
becoming more difficult. While we encourage the authorities
to strengthen enforcement, Casio is also
undertaking comprehensive measures inconcert with other companies and theJapanese government.
As a result of these measures, theChinese authorities are also giving due
consideration to protecting the Casio
brand, and I believe that they are
beginning to provide us with goodoverall support.

Wenping WangIntellectual Property Department,
Casio (Shanghai) Co., Ltd.

Casio Corporate Report 200815

Detailed CSR Report
Helping to Build More Sustainable Societies
Casio’s greatest responsibility to the world is to deliver
another half century of “Creativity and Contribution.” Thusfar, this report has introduced Casio’s efforts to realize its
corporate creed, the management priorities that will define
the company’s future, and its products and technology
development initiatives. The rest of the report presents Casio’s
CSR management system and the company’s commitments
and initiatives taken for customers, suppliers, employees, local
communities, and the global environment.

Fiscal 2008 Highlight 1

Fiscal 2008 Highlight 2

Supporting teachers who use scientificcalculators to improve the mathematicalskills of students worldwide

Taking on the challenge of being the world’s
first to adopt F2 “clean gas” with a zeroglobal warming factor

Society

Environment

Casio provides support to enable educators
to use scientific calculators more effectively inschools around the world, for the sake of thestudents who represent the next generation.
Casio is putting into practice its corporate
creed of Creativity and Contribution by
supporting all the teachers who use theinnovative functions of Casio scientificcalculators in their classrooms.

In order to ease global warming, Casio has
set the target of reducing its emissions ofgreenhouse gases other than CO2 to the samelevel as fiscal 2000 or below, by fiscal 2010. In
2008, Casio became the first company in theworld to succeed in developing a TFT panel
manufacturing process using F2 gas as a
substitute for the greenhouse gas SF6.

16

Casio Corporate Report 2008

Fiscal 2008 Highlight 1

The fun of learning aboutmathematics education
around the world using
scientific calculators

Casio provides support to enable educators to
use its scientific calculators more effectively inschools around the world. Here, Casio’s goal is
to improve the mathematics skills of students,
and to provide opportunities for them to discover
the joy of asking “Why?”
In 1985, Casio launched the world’s first calculator with a graph drawing function. In 2004,
the company developed the “natural mathematics display” that can show mathematicalexpressions such as fractions and the squareroot symbol as they would appear in a textbook,and it has further extended this ease of use
since then.

Scientific calculators that encourageasking questions and discovery
Casio led the world in commercializing the scientificgraphing calculator, and it is now making dramatic
inroads in schools overseas, in Australia, Singapore,
North America, Germany and other countries.
Tomoaki Satoh, who was involved in this initiative
as a leader in the development of scientific calculators,
explains the background. “In other countries, theconditions are different in each region. There areteachers who actively introduce new teaching methods,
and some schools allow calculators to be taken intoclassrooms and exams.”“Mathematics follows a story of identifying aproblem, and then finding the right way of thinking tosolve it. Casio’s scientific calculators are developed foruse in line with this story. I think that there’s quite a big
overlap here with education policies that emphasize thethought processes of ‘discovery,’ which help students
find the ‘why’ of things. Teachers can use the scientificcalculator to save themselves the trouble of drawing
graphs on a blackboard, and devote the lesson time
instead to thinking about the real meaning of thegraphs.” (Satoh)

Getting feedback for productdevelopment from the classroom
The Teacher Network for communication between
teachers, and Casio WEW (Worldwide Education
Website) established by Casio in 1998 as a support
site, represent a worldwide stage for support in theclassroom using scientific calculators.
The Teacher Network was set up by teachers who
agree on the validity of using scientific calculators invenues for learning. Its purpose is for mathematics
teachers everywhere to share best practices and knowhow with their colleagues in other regions.
“Participating teachers collaborate with us in holding
workshops to expand the user base, by giving lecturesand so on to other teachers on how to use scientificcalculators and their use in the classroom.” (Satoh)
Casio WEW is a support site with productinformation, video clips explaining how to use scientificCasio Corporate Report 200817

Tomoaki Satoh
Consumer Unit,
Product Development
Headquarters
Works to popularize Casio’s scientific calculatorsand provide support to educators. Based on
opinions gathered from users, takes part inproduct development to make functions easier
to use.

Educational texts for use with
scientific calculators

calculators, and a download service for data for use in
the classroom, as well as a corner for questions. Since itwent online, more than 15,000 mathematics educatorsfrom around the world have been using the site.
“At Casio, we listen to the opinions emerging fromall those teachers through a range of communication
channels, and these are reflected in our productdevelopment. For example, there are many classrooms
overseas that use only natural light and so aresometimes under-lit. Since teachers expressed the wish
to protect their students’ eyes, we launched a scientificcalculator for educational use with a backlight function.
Real needs in the classroom also led to a function forlinking changes in formulae and diagrams, a function
developed for displaying the screens of pupils’ scientificcalculators using a projector, and other developments.”(Satoh)Facilitating communication among
local teachers
Since many of our initiatives are supported by thevoluntary participation of teachers, Casio carries out
these activities in a flexible manner, with content thatmatches the circumstances of the country. In Singapore,
which is known as a mathematically advanced country,
teachers at all levels of primary and secondary
education communicate very thoroughly, and they
are now actively promoting workshops to prepare forlifting of the ban on standard scientific calculators in
the Primary School Leaving Examination scheduled for2009. In the United States, a much larger country, weare promoting a training system that uses the Internet.
And in Germany where the states have their own
curricula, mathematical associations and fairs are held

A range of scientific calculators for different applications

18

Casio Corporate Report 2008

in each state, so Casio provides meticulous support foreach region.
“The method of representing the answer is different
in each country, and functions that are well received ona global level are described as difficult to use in certain
countries. In that case, we develop a new productfor those countries, or give advice about how to use
the function. From a personal point of view, it’s a realpleasure to get to know the customs and thinking ofdifferent countries through mathematics.” (Satoh)
Recently the level of mathematical skill has beenfalling in Japan, and concern has been voiced about
a retreat from science, but as Satoh points out,
“There’s growing momentum for placing emphasison the problem-solving process and making useof technology.” For example, at the Tokyo Gakugei
University International Secondary School, teaching
staff prepared textbooks for first year junior high school
students that use scientific graphing calculators in many
curriculum units. Casio’s fx-9860G calculator was used
for this project. In addition, in regular academic highschools and technical high schools across the nation,scientific calculators are increasingly being usedin lessons.
Casio supports public experiment classes using its
scientific graphing calculators at the national research
conference of the Japan Society of Mathematical
Education, as well as other initiatives to reinforce its
education support activities in Japan.
“I hear all sorts of unexpected opinions from aroundthe world, so this work has its difficult as well as its
enjoyable aspects. I hope that the next generation canalso take pleasure in mathematics. That’s why I wantto keep on providing support for raising the level of
education around the world.” (Satoh)

Global Teachers Meeting, Tokyo, 2007

Fiscal 2008 Highlight 2World’s first TFT panel
manufacturing process
to use F2 gas, which
has a zero global
warming factor●Measures and schedule for reducing SF6 gas

Reductionmeasures
Substitutegas
SF6
purification
SF6
recycling

In order to contribute to easing global warming,
Casio has set the target of reducing its
emissions of greenhouse gases other than CO2
to the same level as fiscal 2000 or below, by
fiscal 2010. Since 2004, Casio has been working
on a new manufacturing process that willcontribute dramatic reductions to help meet thisgoal, and has now succeeded in introducing it.
In 2008, Casio’s Hachioji R&D Center
finished development of a dry etching process
for TFT panel manufacturing using F2 gas asa substitute gas for the greenhouse gas SF6.
Casio thus became the first company in theworld to succeed with this process. F2 gas has
a global warming factor of zero, making it a very
promising gas for combating global warming.
The Hachioji R&D Center is currently
preparing for the verification test phase to
be undertaken at Kochi Casio Co., Ltd., thecompany’s production site for TFT panels.

A dramatic breakthrough in the TFT
panel manufacturing process
There are six gases designated as greenhouse gases
subject to control by the Kyoto Protocol, CO2 being themost notorious. The degree of impact of each gas on
the environment is different, even with the same quantityof emissions. One of these gases, SF6, has a global

2006

2007

Prototypelevelevaluation

Productlevelevaluation

Equipment
survey2008

2009

SystemEquipment
finalization orders•Reduction•Installation
effects•Processcompatibility•Running
costs

2010

Achievementof 2000
emissionslevel or
below
7,278 tons
CO2 /year

warming factor of 23,900. In other words, it generates
23,900 times more warming than the same amount ofCO2, making it a greenhouse gas with a verysignificant impact.
SF6 has been the conventional gas of choice forthe dry etching process of TFT panel manufacturing,for producing ultrafine patterns in the silicon material ofthin film transistors. SF6 is pumped into a vacuum, andhigh frequency electric energy is discharged to generate
plasma. The basic dry etching process involves precisely
forming a silicon membrane on a glass substrate using
this plasma.
Only minute quantities of SF6 gas are needed for
dry etching, and Casio purchases less than 2 tons of
the gas each year. However, since it has such a highwarming factor, SF6 gas accounts for about 20% of the
global warming gases emitted by Casio’s Electronic
Components business operations. Reducing emissionsof SF6 gas is a major issue for the TFT panel industry as
a whole, not just for Casio.
As an option for reducing SF6 gas emissions,equipping production facilities with scrubbing devices
is presently the standard method in the industry. Hisao
Tosaka of the Electronic Device Division, who is leading
the verification testing of the manufacturing process,gave the reason Casio focused on F2 instead of following
the majority: “Simply because F2 gas has a zero global
warming factor.”“If we can achieve a manufacturing process using
F2 gas, no matter how much we increase TFT panel
production in the future, the theoretical value for thewarming factor of this process will still be zero. Zero

Casio Corporate Report 2008

19

Hisao Tosaka

Yasushi Nakajima

Hisatoshi MoriElectronic Device
Division

Electronic Device
Division

Electronic Device
Division

The engineer responsible for developing theprocess using F2 as a substitute for SF6 gas
in the dry etching process employed in the
manufacture of TFT LC panels. The recent
successful trial manufacturing run was the firstin the world.

The management representative for the processdevelopment using the substitute gas. As Mr.
Tosaka’s manager, oversees the progress of theresearch and tests from a technical perspective,
and provide support.

is still zero, whatever you multiply it by. Whether fromthe point of view of the true spirit of Casio, or from myviewpoint as an engineer, working to solve a problem
that nobody had attempted before felt extraordinarily
worthwhile.” (Tosaka)

Consideration for the environment while
maintaining product quality

To ensure smooth cooperation with the production department, worked with Mr. Nakajima tocreate the policy for implementation of the newprocess using F2 gas.

for actual operations in the plant, and the performance
aspects linked directly to productivity and the qualityof the TFT panels. Looking to the future, Hisatoshi Moriof the Electronic Device Division says, “What form will
the technology take that we provide to the plant forachieving the targets for 2010? We’ll hold consultations
with the relevant departments, and work to determine
the plan for the system architecture over the course ofthis year.”

F2 gas is hardly used at all by digital component
Aiming to use Casio’s original technology to
manufacturers. When Casio began experiments withit, a particular concern was the prevailing notion that F2
make a global-scale environmental contribution
gas is highly reactive and difficult to handle. In addition,
Casio’s successful test using F2 gas in thesince F2 gas is used with other gases for dry etching, it
manufacturing process for TFT panels is the first such
was necessary to start from zero in gathering data toverify its safety when F2 is mixed with these other gases.
case in the world. Casio has demonstrated the potential“Through a lot of careful experimentation, weof using a substitute gas for the dry etching process.
The benefits of environmental technology development
found that if you pay attention to the levels of silane,
do not stop at just one company.
ammonia, and chlorine that have always been used
“The amount of SF6 gas used by all TFT manufacturin manufacturing TFT panels, you can manage F2 gas
perfectly well.” (Tosaka)
ers in Japan is more than ten times that of Casio alone,
and the total for manufacturers worldwide is ten times
Looking back at his research with Tosaka, Yasushi
that again. The development of
Nakajima of the Electronic
an alternative technology for SF6
Device Division says, “It wasn’t
Annual emissions of SF6 from Japan’s electronicpresents the possibility, not only
just a matter of using F2 gas. It
component and device manufacturing industry*
was hard to get the same sort offor Casio, but also for the wholeindustry, to reduce its impact
performance with F2 gas that we
Equivalent toon global warming significantly.”
could get with the conventionally(Tosaka)used SF6. The manufacturing
2This environmental
process is not really something
If F2 gas is used as a substitute for manufacturing TFT LC
that the customer gets to see.
technology, which no otherpanels, it will have a signiﬁcant impact in reducing emissions ofcompany had attempted before,
Nevertheless, it is Casio’s
the global warming gas SF6.
came about because Casio
mission not only to give the* Source: “Aggregate Results of Greenhouse Gas Emissions in Fiscal
2006 in Accordance with the Greenhouse Gas Emissions Calculation,
took on the challenge of using
world excellent products, but
Reporting and Publication System Based on the Law Concerning thea gas with a zero warming
also to manufacture them using
Promotion of Measures to Cope with Global Warming,” Ministry of theEnvironment, Japan, March 28, 2008.
environmentally innovative
factor. Casio’s concern forthe sustainability of the global
production methods. That’s part
environment has taken yetof what it means to contribute toanother new form, driven by the company’s enthusiasm
society through products.”
for technology. Casio is determined to keep making the
In 2008, after several years of research, the original
R&D targets for a manufacturing process using F2 gas
world a better place.
were achieved—both the safety aspects envisioned

1,176,090 tons-CO

TFT LC panels being processed. In the etchingprocess, the surface is homogenized, and theiridescent part of the surface disappears

20

Casio Corporate Report 2008

Dry etching facilities. The equipment visible at left
controls the F2 gas, while the equipment in thecenter supplies the gas

Using a microscope to inspect the surface qualityof the TFT LC panels after the dry etching processwith F2 gas

Casio Management

Corporate Governance

Employee Voice

Casio’s Corporate GovernanceCasio recognizes that quick decision making, proper executionof operations, and a robust management oversight function that
increases the integrity and transparency of business management are
extremely important factors in achieving business goals, enhancing
competitiveness and continuing to raise corporate value. This
recognition guides Casio’s ongoing efforts to improve corporate
governance.

Corporate Governance Framework“The internal control
reporting system beganwith a review of ourapproach to financial
reporting.”

Shin Takano
Accounting Department“The internal control reporting system was made obligatory
under Japan’s new Financial Instruments and Exchange
Law. In the process of implementation the new requirements,
Casio took the approach of revising our system so that thevarious operations relating to financial reporting are carriedout accurately and efficiently, rather than simply aligning ourstructures with the requirements of the law. This ensures thatthe standards and documentation established in this process
are of use to our actual business practices, and we are using
them to improve our operations.”

System of Internal Controls
In order to comply with Japan’s Financial Instruments andExchange Law, which mandated the establishment ofinternal control reporting systems effective from the fiscal
year ending March 2009, Casio has put in place a system
encompassing the Accounting Department, Information
System Department, CSR Operations Section, andInternal Audit Department, with the aim of ensuring theaccuracy and reliability of its financial reporting.
As the first step, Casio reexamined the companywide level of compliance and its risk management
system according to standard guidelines applying to
the entire group. Next, documentation of the settlementof accounts and financial reporting processes aswell as the important business processes of themain departments and group companies was made,working closely with the respective managers andprocess owners of each business process, along withthe headquarters departments. Additionally, Casio
inspected the business content and work flows fromthe point of view of the appropriateness and reliabilityof financial reporting, and identified the risks involved
with these administrative procedures and the controls
associated with them.
Evaluation teams mainly staffed by the Internal Audit
Department are continuously carrying out onsite inspections and evaluations to check whether the various
administrative procedures are being performed appropriately in line with the documentation, and whether thecontrols are functioning properly. Casio is undertaking
further operational improvements whenever needed.

Casio Management

In June 1999, Casio adopted a corporate officer systemthat clearly separates the management oversight andexecution functions. Meetings of the board of corporate
officers are attended by corporate officers, directors andcorporate auditors. They deliberate on important affairs
relating to the execution of business operations, andthis mechanism enables implementation of group-wide
adjustments and measures.
The board of directors is tasked with making prompt,
reasonable management decisions. Board meetings
are attended by directors and corporate auditors, who
discuss and make decisions on important businessissues. Furthermore, in order to clarify the management
responsibility of directors and to ensure a prompt
response to changes in the business environment, theterm of office of directors was changed from two years
to one, as of June 2007.
In accordance with audit policies approved by
the board of corporate auditors, corporate auditors
attend board of directors’ meetings and meetings ofthe corporate officers. In addition, they perform carefulaudits by gathering information and receiving reports
from directors and others, and by reviewing resolution
documents relating to important decisions.
The internal audit department performs audits of
Casio operations to ensure they are in conformity withlaws and regulations as well as internal standards
such as the organization control standard. It also
conducts evaluations and offers recommendations for
improvement.

General Meeting of Shareholders●Corporate governance framework
Election anddischarge

Audit

Board of Corporate Auditors

Corporate auditors

Audit staff

Audit
Election anddischarge

Board of Directors

Appointment, dismissal,and oversight

Directors

President andCEOOversight

Board ofCorporate Officers

Oversight

Corporate
officers

Business divisions
Group companies

CSR Committee
Subcommittees
Election anddischarge

Internal audit

Accounting audit

Accounting
auditorInternal Audit Department
Accounting audit

10 directors and 4 corporate auditors, 2 of which are external auditors (as of March 31, 2008)

Casio Corporate Report 2008

21

Casio Management

Compliance andRisk Management

Employee Voice“Without compliance,
there is no CSR.”

Casio’s Approach to Compliance and Risk Management

Compliance is the foundation for all corporate social responsibility. The
Charter of Creativity for Casio, the Casio Common Commitment, and the
Casio Code of Conduct form the foundation that governs the behavior
of all Casio employees, and the company promotes risk management
focused on compliance while constantly working to reinforce therelevant mechanisms.
Casio has also established a Whistleblower Hotline, and has put inplace a framework for responding appropriately to internal alerts. This
three-in-one approach represents a robust means of ensuring compliance.

Compliance and Risk Management
Casio established the Risk Management Committee
under the CSR Committee, and a system is in place thatbrings together the main risk management departments
and the committee secretariat, which is the principle
executor of risk management activities under thecommittee. The activities of the Risk Management
Committee are also monitored by the Internal Audit
Department.
At the start of the fiscal year, the main risk
management departments lead the effort to take aninventory of risks, analyzing and evaluating risk using
indicators such as probability of occurrence and level ofpotential impact, with the aim of better visualizing risks.
In fiscal 2008, Casio focused particularly on risks related
to compliance, setting an order of priority for measuresin order to prevent legal violations or misconduct.
While confirming the progress and results of individual
measures against risk, the Risk Management
Committee convened periodically to discuss thecountermeasures, and to ensure that the relevant
activities extended through the entire organization.
In the final months of the fiscal year, Casio evaluatedthe performance of the measures, and undertook an
evaluation of the effectiveness of the system, and theInternal Audit Department also carried out an audit.
By these means, the company identified all
outstanding issues, which will be addressed in theactivities for the next fiscal year, resulting in continuous
improvement of the system.

Makoto Kobayashi
CSR Operations Section“Naturally, companies should comply with laws and observesocial norms, but in the real world, all sorts of problems
arise, and there are many examples of corporate scandals in
the past that attest to this fact.
Although it is unspectacular work, I think it is vital that
we always have our feet planted solidly on the ground toensure compliance.”

Responding to Emergencies
The environment in which companies operate presents
a variety of risks, and responding to incidents quickly
and flexibly is a crucial aspect of business management.
In the event of an emergency, saving human life takes
first priority, and this requires an initial response thatis both rapid and appropriate. In order to respond tothese contingencies with the resources of the company
organization, Casio has created a Crisis Management
Manual for securing the safety of all employees,
directors, and their families, preserving corporate
assets, and maintaining business activities.
Sequential updates of the manual keep pace withchanges in the business environment, and the company
is taking specific practical initiatives at the same time.
These initiatives include evacuation drills for employees,
development of disaster prevention support tools anddistribution within the company, and the building of astructure to eliminate any possibility of influence fromantisocial groups.
In addition, at the main sites for Casio Computer Co.,
Ltd., the company cooperates with community leaders,
the local government, police and fire departments inperiodic exchanges of information concerning disasterprevention, as well as discussion of approaches toimproving cooperative structures in the region. Theseexchanges are reflected in specific measures such as
regional disaster prevention training and stockpiling of
relevant equipment and supplies.

●Risk management system
CSR Committee

Kochi Casio Earthquake Disaster Prevention System

Internal Audit
Department
Chief Risk Management Officer
Risk Management Committee

Main risk management
departments
Risk management
departments

22

Staff function
departments
Casio Computer Co., Ltd.,Group companies

Casio Corporate Report 2008

Risk
Management
Committee
Secretariat

Kochi Casio Co., Ltd., has taken the pioneering stepof adopting a real-time earthquake disaster prevention
system. This system has a function for sounding an
alarm before a major earthquake occurs. The system
is expected to have asignificant impact on
ensuring the safety of
employees and plantfacilities, for example
by allowing potentially
dangerous operations to
be stopped in advance.

Information Security

Whistleblower Hotline*1. A program where the Japan Information Processing Development
Corporation, a public-service foundation, evaluates the adequacy ofcorporate protective measures related to the handling of personal data.
Companies that are found to have adequate protective measures in place
are certified and permitted to display the Privacy Mark.
*2. A framework which companies or organizations can adopt to ensure andmaintain personal information security by setting security levels based on
rules (security policies) and implementing continuous risk management.
ISMS became a global standard (ISO 27001) in October 2006.

●Personal information protection system
CSR Committee

Officer in charge of audits
Chief Privacy Officer (CPO) andpersonal information manager

In April 2006, Casio set up a Whistleblower Hotline
to add yet another mechanism for guaranteeing
compliance.
The hotline is available to anyone doing work for
Casio in any capacity, and offers an outside accesspoint operated by a third party, as well as an internal
access point, in order to serve as a neutral, fairintermediary. The hotline received 27 contacts in fiscal
2008. Much of the content of the contacts involves
matters close to each whistleblower, but Casio takes all
the reports with the utmost seriousness. Investigations
are made to confirm the situation leading to eachcontact, and Casio works to resolve each issue in athorough manner.
●Whistleblower Hotline
Whistleblowers
HotlineExternal hotline agency

Internal hotline

Investigation

Hotline Office
ReportingInstructions

Applicable departments

Improvements /notification

Top management

Activities of Casio’s Compliance
Committee on the Subcontract Act

Casio Management

Casio is aware of its important social
responsibility to maintain the security of
information that it collects from customers
and other stakeholders in relation toits business activities. Casio strives tomaintain the highest level of information
security. With the full implementation ofJapan’s Act on the Protection of Personal Information,
Casio launched the Protection of Personal Data Project.
Furthermore, as part of Casio’s drive to strengthen
its system for safe and proper handling of personaldata, Casio Computer Co., Ltd., worked to qualify for
the Privacy Mark*1 certification and received it inDecember 2005.
After qualifying for the Privacy Mark, Casio
Computer, Co., Ltd., carried out appropriate measures
including education for all employees and officers,
control of information system access and computer
logs, signed agreements with business partners on
the handling of personal data, and internal auditing.
Along with the revision of JIS Q 15001 in May 2006,
the company revised its applicable rules in April 2007,
and worked to strengthen supervision of informationconsignees, receiving renewed certification on March
11, 2008.
Furthermore, in fiscal 2008, theInformation System Department, which
manages Casio’s critical information
assets including personal data, worked toobtain ISMS*2 (ISO 27001) certification aspart of the company’s efforts to establish
a framework for maintaining information
security. The department received certification on
February 28, 2008. Casio will continue to implement
comprehensive security measures, in order to maintainthe trust of its customers.

Casio has set up a Compliance Committee on the
Subcontract Act, which includes group companies,
to ensure that all transactions are conducted fairly
as required by Japan’s Act against Delay in Payment
of Subcontract Proceeds, etc., to Subcontractors(Subcontract Act).
In fiscal 2008, the main departments and groupcompanies carried out an autonomous audit. This
involved inspecting documentary records of alltransactions from order to payment, while filling in aworksheet concerning the state of compliance. Throughthis procedure, Casio further developed the problem
discovery process. In addition, employees who are
involved in transactions with subcontractors undergo ane-learning course on compliance with the Subcontract
Act. This has proved to be both an efficient and an
effective method of training.
Moreover, the committee obtains the latest compliance information by actively participating in courses
sponsored by the Japan Fair Trade Commission andmonitoring government websites. This information isthen shared throughout the group.

Personal Information
Protection Office

Person responsible forcustomer service

Contact for mattersrelating to personal
information

Person responsible for
information systems

Personresponsible foreducation

Person responsible for departmental
personal information management
Person in charge of departmental
personal information management

Information concerning Japan’s Subcontract Act isshared throughout the company.

Casio Corporate Report 200823

Casio and the Customer

Customer Satisfaction andQuality Assurance

Employee Voice“We improve quality byfocusing on the Principleof the Five ‘Gens.’”

The Casio Approach to Quality

Takeshi Aimi

Casio seeks at all times to contribute to society by developing
products that impress customers. Quality and after-sales service
are indispensable to ensuring that customers are satisfied with the
products Casio creates using this approach. This aspect of Casio’s
work may not be as attention-grabbing as the company’s innovative
products themselves, but simple sincerity is the key to winningcustomers’ trust and giving them peace of mind.

“Casio develops products from the customer’s
perspective, basing its actions on the Principle of
the Five “Gens”—in Japanese, genba (on site),
genbutsu (actual goods), genjitsu (reality), genri(theory) and gensoku (rule). We respond sincerely
and quickly to the requests and comments ofcustomers, and make daily improvements to win
customers’ trust and give them peace of mind.”Quality Assurance System

Quality Concept

Casio constantly strives to improve quality through thequality assurance system outlined in the diagram below.
The Casio Promotion Committee for Groupwide
Quality Enhancement is Casio’s highest quality
assurance authority. It meets semiannually, convening
the heads from each business segment and thequality managers of manufacturing and service affiliatecompanies. Decisions are made at these meetings
on company policies and important issues relating
to quality. The resolutions are then communicated toindividual departments and reflected in specific quality
assurance activities within the departments.
In addition, in the Electronics businesses, the CS
Control Group (within the Sales Headquarters) has
been linked together with the Engineering Management
Department (within the Product Development
Headquarters) to improve product quality and services.

Casio maintains a strong quality assurance system, based on its belief in“Quality First.” This system requires all employees to make quality theirﬁrst concern in every task they perform, enabling the company to offer
products and services that please and impress customers. The company’scommitment to quality supports its corporate growth and makes social
contributions possible, while at the same time winning customers’ trustand giving them peace of mind.

Quality Management Policies• To build a good corporate image, we offer products and services thatplease and impress our customers, gain their strong trust, and ensure
their peace of mind.
• We respond to our customers’ requests and inquiries with sincerity
and speed, and reﬂect their important comments on our products
and services.
• In all our business processes, we base our actions on the Principleof the Five “Gens”—in Japanese, genba (on site), genbutsu (actual
goods), genjitsu (reality), genri (theory) and gensoku (rule) —andadhere to the basics of business operations.
• We capture and analyze quality assurance activities quantitatively, using
reliable data, and use the analysis to make continuous improvements.
We also maintain a quality information system that enables the sharingof quality information and prevention of problems before they occur, andprevents recurrence of quality problems.

Quality Management System
Casio continuously implements the plan-do-checkact (PDCA) cycle throughout its process chain fromproduct planning, design, and evaluation, to purchasing,
manufacturing, sales, service, and disposal. Casio’s
thorough implementation of the PDCA cycle ensuresthat quality constantly improves.
New Product Shipment Start Approval System
Before starting shipment of a new product, the quality
assurance persons responsible for each development
process, with their business control supervisor, do a
final check of each process involved. This is followed by
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24

Casio Corporate Report 2008

manager of the Engineering Department. Only then is a
decision made to ship the new product.
After-Sales System for Responding to Problems
Casio has established various communication channels
to handle accidents or quality problems that occur after
product sales, with different channels according to thetype and level of problem. This mechanism ensures thatthe necessary information is communicated promptly,
so that those with responsibility for quality all haveaccess to it and can respond quickly and accurately tothe problem. In addition, Casio has an in-house system
for monitoring the flow of information and responses,
so as to prevent the recurrence of problems. The basic
concept is to ensure that all problems “become visible”
so that the company can deal with them properly.
Quality Information Support System
Casio uses reliable data on markets and production tocarry out quantitative analyses and furnish the results toeveryone whose work involves quality assurance. And inorder to ensure that all employees are up to date on thelatest laws, regulations, and internal standards/rules, thecompany has a site dedicated to quality on its intranet toprovide support for their activities.

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●Product safety system

Improving the Product Safety System
To provide customers safety and peace of mind, andto live up to the trust they place in its products, Casio
adopted a set of Fundamental Policies on Product
Safety on September 5, 2007.
Casio’s president also posted a message on
the company intranet requesting the understanding
and commitment of employees regarding the new
Fundamental Policies.
In addition, Casio has placed the Fundamental
Policies on its Japanese website for the public to declare
its commitment to the duty of ensuring product safety,
and to help make sure that customers will continue to
use Casio products with peace of mind.

Fundamental Policies on Product Safety(Content Outline)
1. Legal compliance
2. Adoption and maintenance of a voluntary action plan
3. Achieving product safety through adoption andmaintenance of safety standards
4. Collection and disclosure of product incident reports, etc.
5. Reports on signiﬁcant product incidents
6. Implementation of product recalls, etc.
7. Measures to avoid misuse of products
Casio and the Customer

Casio makes every effort to ensure product safety sothat customers can always use Casio products withpeace of mind.
As shown in the diagram below, Casio carries out
rigorous product safety inspections during each process, including product planning, development, design,
prototype production, evaluation, manufacturing, andshipping. The company also takes proactive measures
to head off problems or prevent them from recurring.
In accordance with the legislative intent of Japan’s
revised Consumer Product Safety Law, which went
into force in Japan on May 14, 2007, Casio is working

to improve the company’s product safety system as
outlined in the diagram shown below left.

Casio has formulated a Product Safety Voluntary
Action Plan to flesh out the details of the steps to betaken under the Fundamental Policies. The Action
Plan, which represents a restructuring of its productsafety regime, sets out safety management actions
and procedures to be taken—including gathering ofproduct incident information, appropriate reportingand disclosure of such information, and product recalls
where necessary—in response to product incidents.
Product safety activities carried out in fiscal 2008
include the following:(1) Minimizing harm from product incidents andpreventing recurrence
Casio has updated its safety incident response system.
Among other measures, it has improved its ability to
fully and promptly gather and forward information on
incidents and inform customers and the competentauthorities, respond quickly and properly, ascertain thecauses, and takes steps to prevent recurrence.
(2) Measures to avoid incidents and prevent
recurrence
Casio has reviewed and revised its safety design
standards and safe manufacturing standards to adopt
mandatory combustion experiments to be double sureof product safety.

Quality Assurance Activities in Fiscal 2008
(1) Measures to ensure customer safety
After the revised Consumer Product Safety
Law went into force in May 2007, Casio’s
board of directors adopted the company’s
Fundamental Policies on Product Safety
and formulated a Product Safety Voluntary
Action Plan to restructure its internal
systems and revise its safety design
standards.

(2) Measures to improve market quality
Casio works continually to minimize
problems experienced by customers
with product quality. Toward that end,
it is implementing measures to makequality status “become visible,” sharing
quality information by area and productwith everyone who bears responsibility
for quality, and devoting all possible
resources to activities aimed at achieving
improvements.

(3) Activities to reduce monetary losses
due to quality issues
Quality improvements directly reduce
monetary losses, which is another reason
Casio has been working to improve market
quality and process quality, as well as
design quality and parts quality, which
form the basis of these. In addition, it has
taken steps to resolve problems that havecome to light, and made effective efforts toprevent recurrence.

Casio Corporate Report 200825

Casio and the Customer
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Communication is an important way for Casio to create
long-lasting relationships of trust with customers.
Casio’s Customer Support Center is the contact point
for customers to submit their opinions, requests andquestions. Staff at the Center carefully listen to eachcaller, and always strive to put the following threeobjectives into practice.
● Confidently explaining Casio products to customers
before purchase● Sincerely responding to customer questions orconcerns after purchase● Earning the confidence of customers throughattentive communication
Training is the key to ensuring that support center
staff are effective, and the skills of each call taker arechecked regularly so improvements can be made.
Moreover, all the staff are given time to do their own
research so they can stay thoroughly informed about all
the convenient functions of Casio products.
The Center also holds periodic seminars for Casio
sales, service, and product development departments
to share know-how and impress upon the staff theimportance of communicating with customers andresponding to them with sincerity.
The Customer
Support Center also
operates an Overseas
Customer Support
Center. This center
cooperates with thecustomer support
centers at Casio’s
overseas sales companies. The Overseas
Customer Support Center
Customer Support
Center is carrying out various activities to foster good
relationships of trust with overseas users of Casio products as well. The Overseas Customer Support Center isengaged in a variety of activities, such as sharing tips on
how skills checks are conducted in Japan, and conducting its own checks at overseas locations.
Another important mission of the Customer Support
Center is to faithfully relay customer comments to theproper internal departments as feedback. Customer
opinions are never ignored, and Casio works to build
mechanisms for the full-scale internal application of such
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comments from Japan ●Types of inquiries
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by upgrading the skillsof support center
staff. Nothing short of the highest level of customer
service should be offered each and every day.

Customer Satisfaction Surveys—
Listening to Feedback
Casio periodically conducts customer satisfaction surveys
to identify customer opinions on speciﬁc products.
The surveys cover such concerns as product function,
performance, design, and ease of use. Casio takes thesurveys very seriously, and relies on the results to develop
new products that will afford greater satisfaction. Casio’s
aim is to win over new fans of all ages.
Example of watch improvements
Customer comments
I’d like to have accurate
time from a radiocontrolled watch no matter
where I go.

GW-9200

OCW-S1000

Developed watches compatible
with radio waves from six
transmitters worldwide(two in Japan, one each in the US,
UK, Germany, and China).

This kind of highperformance would begreat, but a bulky watch
won’t do.

PRW-1300

Made OCEANUS and PROTREK
watches dramatically slimmer.

Providing Support Information
The Support section on Casio’s website offers easyto-understand information on operation and repair
in various local languages, helping customers to use
their Casio products with confidence. Furthermore, thewebsite provides answers to frequently asked questions
and has a software download page, so that in manycases customers can resolve problems just by visiting
the website.

who are less confident about IT can use Casio’s
products comfortably. Moreover, Casio is committed toproviding products and services that are truly beneficial
to customer’s lives. The main objective for Casio’s
universal design activities is simply to improve the qualityof the user experience. Casio works to develop products
using human-centered design (HCD) in conformity
with ISO 13407 processes. In addition to the products
themselves, the company is also taking steps to improvepackaging and user manuals.

>>> Web International Support website
http://www.casio-intl.com/support/

Repair Service

Casio’s own UD activity markFrom the customer’s perspective
Obtaining direct evaluations from customers who
actually use the products and reflecting that feedback in
product development are essential parts of HCD. Casio
has made it a top priority to develop products from thecustomer’s perspective, and requires its development
staff themselves to listen to customers’ opinions.
Casio is dedicated to improving usability by applying
evaluations from user tests and feedback given to theCustomer Support Center.
Casio and the Customer

Casio’s service departments, which are responsible for
product repairs, strive to satisfy customers by providing
service that fulfills three commitments: dependable
technology, prompt response, and reasonable fees.
Dependable technology
Casio’s service departments are working to improvetheir repair technology, product knowledge, andcustomer service skills (through training programs
and in-housecompetitions, forexample) in order tomaintain customer
confidence andrealize the kind ofservice quality that
customers expect.
In fiscal 2008,
Casio expanded its
repair line to further
improve the qualityof its watch repair
service.
Service skills contest
Prompt response
Casio’s service departments are taking steps to improve
operations by focusing on parts procurement, the repair
system, and repair technology, so as to shorten repair
time and return repaired products to customers as
quickly as possible. In Japan, Casio boasts the shortest
repair time ofany electronics
manufacturer. In
other markets too,
Casio is striving
to shorten repair
times to matchlevels in Japan.
Reasonable fees
Casio works
hard to reduce
any unnecessary
Global service officers conference
burden on
customers bycontrolling costs. This is done through improvement of
repair methods and setting repair fees that customers
feel are fair.

Example of Quality Improvements
Driven by Universal Design
In ﬁscal 2008, Casio improved the usability of its handheld
terminals equipped with a barcode scanner, which arewidely used in both wholesale and retail operations.
In developing the DT-X7, Casio paid especially close
attention to the factors that affect ease of use for women,
including ease of grip, ease of scanning, and ease of input,
and made a special effort to come up with a stylish look thatwould replace the conventional bulky image of businessuse information terminals with a new, sharper look whenusers provide service totheir customers.
Casio and the Chiba
Institute of Technology
jointly evaluated the DTX7’s ease of use from anergonomic standpoint.
DT-X7

Universal Design Activities
Delivering a high-quality user experience
With an eye on the current social environment, Casio
is not only working to reduce product size while still
increasing performance, but also striving to achievea high-quality experience for the user so that people
who are unfamiliar with electronic devices and those

Casio Corporate Report 200827

Casio and the Customer

Stable Supply of Products

Employee Voice“We’re acting globallyto ensure stableproduct supply.”

Casio’s Approach to Stable Product Supply

Ensuring a stable supply of products with consistent quality is anarea where Casio will not allow itself to fall short. To achieve this goal,
Casio is pursuing a wide range of activities aimed at strengthening the
production system and improving production quality at manufacturing
sites. Among other measures designed to ensure stable productsupply, the company is working to shorten production lead-time,
execute schedules with greater precision, build closer ties with
suppliers, prepare contingency measures to deal with production
risks, and establish clear division of production tasks.

Toru Nishikawa
Product & Purchasing Unit,
Product Development
Headquarters“Our job is to quickly and reliably provide customers
with products they like. Global trends these days change
faster all the time, which gives rise to a variety of risks.
At the same time, customer needs are growing morediverse, so we must be ready to respond more flexibly.
Casio is pursuing various activities to ensure a stableproduct supply under today’s challenging conditions.”

Actions for Reinforcing Production Systems
Policies on Stable Product Supply
1. Shortening production lead-time and improving planning andexecution accuracy through the streamlining of the supply chain(procurement – production – distribution – sales – service) based on
information technology.
2. Building good relationships with contracted suppliers that provide
Casio with the needed parts so as to realize stable material
procurement.
3. Creating a decentralized production system—featuring at least
two production sites producing the same product and Casio Group
production sites producing multiple products—which can maintain
ﬂexibility to deal with various risks involved in manufacturing.
4. Constructing an optimum production system for each productthat corresponds to characteristics of location (market proximity,
technological level, material procurement environment, labor costs,
logistics costs, and foreign-exchange risk).

Initiatives to Strengthen Production Quality
Casio is focusing on enhancing production quality at
its production sites in order to provide customers withproducts of high quality at a reasonable cost. Daily
improvements in production quality are made underthe basic conviction that the production line neverallows any defective pieces either to be produced in thefirst place or to be sent on to subsequent processing.
The results of these activities have been shared withall production sites around the world in the form of
Production Improvement Case Reports. This sharing ofexpertise in achieving quality improvements has helped
to upgrade production quality.

Casio closed Casio Korea in fiscal 2008 and then
expanded production of digital watches at Casio
Electronic Technology (Zhongshan) Co., Ltd., which firststarted producing digital watches in fiscal 2007. As aresult, five East Asian factories were consolidated into
four, enabling factory management to be standardized
at the same time.
In the future, Casio will pursue better management
efficiency and promote further scale optimization foreach plant in this region. The aim is to improve productivity and to accelerate risk response measures through thestandardization of factory management. Moreover, due
to the rising cost of production in China, Casio is also
working to strengthen its ability to absorb rising costs
within the entire East Asian region, including ASEAN.
In the meantime, things are changing on thefrontlines of production sites. By striving to maintainbetter control of the supply chain and to improve the link
between production technologies and product design,
Casio is also working to shift its production system frommass production, which depends on low labor costs, toa compact, flexible system that enables rapid switchesfrom product to product on the line. This ensures that
Casio quickly responds to market trends with no loss ofquality or efficiency.
Through these activities, Casio intends to establish
production facilities that are able, regardless of thecountry or region, to respond to a wide variety of risks
and provide customers with a steady supply of productsthat inspire trust and afford satisfaction.

●Production and supply systems for individual products●Contract manufacturers
Electronic calculators, electronic musical instruments,
printers, timepieces, digital cameras, systems, cellular
phones, data projector●Yamagata Casio
Timepieces, cellular phones●Casio Electronic Manufacturing
Systems (printers)●■Casio (Hong Kong), Panyu Factory
Electronic dictionaries, TFT LCDs

■Casio Micronics
Electronic components●Casio Electronic (Shenzhen), Guandu Factory
Timepieces●Casio Electronic Technology (Zhongshan)
Electronic dictionaries, electronic musicalinstruments, timepieces●Casio (Thailand)
Timepieces■Casio Singapore
LCDs

28

Casio Corporate Report 2008●■Contract
manufacturers
TFT LCDs, ECR●Kofu Casio
Systems, LCDs, DPJs
■Kochi Casio
TFT LCDs●Electronics segment ■Electronic Components segment

A production line in Southern China

Casio and Suppliers

Building Strong Partnerships
Socially Responsible Procurement at Casio

Casio has established Procurement Policies in order to execute
its social responsibility to conduct fair and equitable transactions
throughout the supply chain. The policies cover matters including legal
compliance, respecting human rights, safety, and health, as well as
environmental protection and information security. Casio constantly
improves its socially responsible procurement by obtaining theunderstanding and support of suppliers for the policies and building
strong partnerships.

Procurement Policies (Content Outline)
1. Fair and equitabletransactions
2. Compliance with laws
and social norms
3. Environmental protection
4. Strengthening
partnerships with
suppliers

5. Policies on supplierselection and transaction
continuation
6. Securing right price andquality
7. Prohibition of personalinterest relationships

Partner Voice“We fully support Casio’s
socially responsible
procurement policies.”

Kenji Nojima
President
Seibu Corporation Co., Ltd.
“Seibu Corporation agrees wholeheartedly with Casio’s
Procurement Policies and takes an active part in efforts
to better implement socially responsible procurement
within the supply chain. Seibu Corporation does all it canto accommodate Casio’s requests in this regard, and is
working to maintain its good performance.”

and Casio posted theProcurement Policies
online to win support
from a broader audienceof stakeholders.

Briefing in China on the Procurement Policies

Casio and Suppliers>>> Ref. p3. Procurement Policies

Fulfilling Social Responsibilities Together
with Suppliers
In order to ensure compliance with the Procurement
Policies together with its suppliers, Casio has
established the Supplier Guidelines summarized below.
All of Casio’s suppliers in Japan and elsewhere haveagreed to these guidelines to help Casio fulfill its social
responsibilities.
Casio is also managing its supply chain more
successfully by introducing a regular monitoring systemthat ensures that these guidelines are properly fulfilled.

Supplier Guidelines (Content Outline)
1. Compliance with laws andsocial norms
2. Environmental protection
3. Proper information security
4. Respect for intellectual
property
5. Sound and stable corporate
management

16. Superior technologicaldevelopment abilities
17. Securing right price and quality
18. Securing stable supply
19. Ability to deal with electronictransaction systems
10. Prohibition of personal interest
relationships>>> Ref. p4. Supplier Guidelines

Disseminating the Supplier Guidelines
Casio held briefings on its Procurement Policies during
fiscal 2008 in China and Thailand. The briefings wereattended by a large number of suppliers, and proved
very successful in building support for the Supplier
Guidelines. Awards were given to suppliers that did
an outstanding job of complying with the guidelines,

Award ceremony

Managing Fulfillment of the Guidelines
Casio adopted a Supplier Checklist for CSR
Procurement in fiscal 2008. This Checklist was draftedon the basis of the Guidebook for Supply Chain
Implementation of CSR Procurement published by theJapan Electronics and Information Technology Industries
Association (JEITA). The Checklist has been used tocheck, for the first time, how well the Supplier Guidelines
are being implemented by 308 of Casio’s suppliers.
The purposes of the check are to confirm that suppliers
are indeed abiding by the Guidelines, and to provide
feedback on needed improvements in order to improve
the supply chain’s performance in helping Casio fulfill its
social responsibilities.
The Supplier Guidelines will be expanded in fiscal
2009 to cover more suppliers and further improve
the performance of Casio and its supply chain in
implementing socially responsible procurement.
In addition, Casio has set up a groupwide
Compliance Committee on the Subcontract Act. The
Compliance Committee holds periodic compliance seminars, and 2,600 persons have successfully completed
Web seminars to date. At the same time, internal audits
are carried out to check on compliance with this law,and to push for improvements where they are needed.
Casio will also take active part during fiscal 2009 inseminars organized by public institutions in order to get
the latest information and continue complying properlywith the Subcontract Act.

Casio Corporate Report 200829

Casio and Employees

Creating Employment
Opportunities

Casio Facts●Global employment

Employment Philosophy“We will respect all fundamental human rights, and will not engage inany form of discrimination. As we strive to provide equal employment
opportunity, we will not use or permit any form of child or forcedlabor. We will respect the diversity of individuals and their uniquepersonalities.” (Taken from the Casio Code of Conduct, 2008 edition.)
These words express the most important standard for Casio’s
hiring decisions. Casio adheres to this vision as it continues to create
the greatest possible number of new employment opportunities.

Employment-related Initiatives●Average number of service years (Casio Computer Co., Ltd.)(Year)
20

10

Male
16.0

11.4

2004

16.3
12.0

2005

16.6

17.5

18.2

12.9

13.0

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Casio actively seeks to hire individuals with the courage,
determination, and creativity to take on challenges
and realize their dreams, regardless of any disabilities
they may have. Presently there are 64 employees withdisabilities working at Casio Computer Co., Ltd. (1.7%of the workforce as of April 2008). In order to reachJapan’s legally recommended employment level of 1.8%
in 2009, an employment plan has been established
for the hiring of persons with disabilities, and it is now
being implemented. Casio was very active in this regard
in fiscal 2008, participating in hiring events sponsoredby Hello Work, an agency of the Employment Security
Bureau of Japan’s Ministry of Health, Labour andWelfare, carrying out online recruitment, and holding
hiring information sessions specifically geared topersons with disabilities. Casio is also improving its
workplace facilities to enable all employees to maximize
their abilities and aptitudes. Examples of such work
include the introduction of fully accessible lavatories at
all company sites, as well as measures to make it easierfor employees with disabilities to commute by car towork. Casio is planning to establish a follow-up system
to keep track of how employees fare after they havejoined the company, and is taking numerous other steps
as well to ensure that it meets the legally recommended
employment level for persons with disabilities.
>>> Web Recruitment website for applicants with disabilities (in Japanese)
http://www.casio.co.jp/saiyou/career2/policy.html

Hiring Senior Workers

11.1●Regularly-scheduled hiring (Casio Computer Co., Ltd.)�����������
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Hiring Persons with Disabilities

Based on the Casio Code of Conduct, the company
respects every person’s human rights and individuality.
Casio hires individuals who are highly motivated to work,irrespective of their gender, creed, religion, ethnicity,social status, or disability. In Japan, Casio supports
the Charter of Corporate Ethics issued by Nippon
Keidanren (Japan Business Federation), and helps tominimize the impact on students’ learning caused by
the market tendency to hire them at extremely earlystages of the hiring season. Casio also tries to provide
career opportunities to as many students as possible inJapan by offering a diverse range of recruitment days
and times. In addition to the traditional hiring information
sessions, in fiscal 2008 Casio held seminars to foster
students’ understanding of the working world andprovided them with opportunities to talk with many
employees, in order to better meet the needs of student
job seekers. Employment initiatives like these arepart of the reason that only 2% of the new graduates
hired leave the company within the first five years, anextremely low turnover rate.

15�������������
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Total number of Casio
Group employees
13,202������������������

Casio has been running its Casio Senior Staff Program(CSP) since 2001, and in fiscal 2007 it introduced a new
Senior Employee Program at all group companies inJapan. The purpose of both these programs is to provide retirement-age employees with employment opportunities, and to effectively utilize the skills and know-howthat these individuals have accumulated during theircareers. Employees who wish to continue working after
retirement can effectively utilize their skills and knowhow within the Casio Group. There were 92 people in
the group who took advantage of these two programs infiscal 2008, and Casio will continue to use the programs
to expand employment opportunities in the future.

Appointing and Effectively
Deploying Qualified Employees

Casio Facts
New Employee Training

Building a Highly Motivated Workforce

Casio’s human resource system is based on fairness and designed tomaximize “Creativity and Contribution.” The company continually reviews
its personnel system to reflect the changes in the surrounding environment.
Under Casio’s merit-driven system, employees are rewarded when
they demonstrate the abilities required for their position, no matter
their academic background, age, or length of service. To complement
this, Casio’s performance-based approach determines grade andcompensation based on employees’ actual results on the job. Casio’s
human resource system aims to strike an optimal balance between thedevelopment of employees under the merit-driven system, and the growthof the company facilitated by the performance-based approach.

Newly hired Casio employees go through about two
weeks of training, which is followed up in the case oftechnical hires with additional basic training lastingfor some two months. All trainees learn about thecorporate creed and the basics of what it means to
be a professional.

Human Resource Development

Human Resource System

Casio has various programs for human resource
development with the intention of developing creative
employees that are eager to take on challenges
and training professionals with early tracking into
specialized fields.
There are two basic types of employee professionals
at Casio. One is the strategic generalist that passeson the company’s corporate culture. The other is thetechnical specialist that passes on the company’s
unique technology and know-how. Casio approaches
the development of these employees with thephilosophy that people grow through their work, andthat the source of growth is one’s own drive. Basedon this belief, Casio supports its employees to growand improve their skills by providing them with anenvironment in which new abilities are constantly
required. The company also gives employees
opportunities to rise to challenges by relying on theirown determination and hard work.
For this reason, Casio’s system of human resource
development is rooted in skills improvement throughactual work, or on-the-job training (OJT). Various supplementary training programs, including systematic study oftheory, are also offered as off-the-job training (Off-JT).

Casio and Employees

Casio’s human resource system consists of threesubsystems: the Grade System, Appraisal System andCompensation System.
The Grade System forms the base of Casio’s humanresource system. The Qualification System applies tonon-managerial employees, who are promoted basedon the growth of their ability to perform their duties.
The Professional System applies to managers andspecialists, who are graded and ranked based on theirindividual functions and accomplishments. Casio gives
ample opportunities for employees to grow and improvetheir skills by offering training and gives them chances tomove up by conducting in-house interviews.
In the Appraisal System, employees are evaluatedin three areas, namely, target achievement undermanagement by objectives, work performance(competency) in their job type, and contribution madetoward the department. The evaluation is made on a
five-point scale, relative to other employees, and theresults are reflected in remuneration. Superiors discuss
the evaluation results individually with each employee inorder to seek a high level of understanding.
The Compensation System applies a salary rangethat is based on job grade under the principle of a
merit-based competitive salary. Pay raises are given inharmony with performance evaluation and salary levels.
Bonuses are distributed in a balanced way, dependingon the evaluation.

>>> Ref. p5. Details of Human Resource Development Programs●Organization of Casio’s human resources system
Off-JT

Department Manager Career Training

Section Manager
Advisory Engineer

Rank 2

Section Manager Career Training

Chief Engineer

Rank 1

Senior Staff
Staff
Entry-level

OJT-MAP

Mentor for New Employee

Skill Selective Training

Development
Evaluation
SystemNew Manager Training
Job Posting System

Supervisor

Assessment of
Job Performance

Assistant Manager

Career Challenge System

Rank 3Career Challenge: Advanced

Department Manager
Senior Engineer

Career Roadmap

Rank 4

Assistant Manager Career Training
Assistant Manager Candidate Training

Career Development Training
Follow-up Training

Award system

Other

Patent Award System

Multi Evaluation System
for Managers

Division Manager
Consulting Engineer

Skillselective
training

Techno Power / President’s Award

Training for Specific Job
GradeTraining for Each Department / Professional Ability

Training for Selected
Employees

Advanced Technology Seminars / Language
Training / Correspondence Education

Measures for proper
placement

Sales Training System for Engineers

OJT
Measures to train existing
workers to make themprofessionals

New Employee Training

Casio Corporate Report 200831

Casio and Employees

Building a Supportive Work
Environment

Employee Voice“I was the first male
employee to take childcare leave.”

Facilitating Work/Life Balance

Casio is working to build a supportive work environment that permits
all employees to fulfill their job responsibilities and demonstrate theirfull potential on the job. Casio aims to be a place where people canachieve their desires for their own lifestyles and life stages.
As part of this effort, Casio is endeavoring to reduce the total
annual hours worked by employees. The company is also expanding
support programs that help employees to meet family obligations,such as taking care of children and other family members, with special
consideration for female employees. In addition, Casio Computer Co.,
Ltd., is carrying out a “Daily Improvement ‘Zero Overtime Movement’”with an eye to changing work styles and improving productivity.

VacationsWith the goal of shortening the hours worked
by employees each year, Casio is promoting anenvironment and culture that encourages employees tofully utilize paid vacation time.
In fiscal 2008, 59.8% of paid vacation days were
utilized at Casio Computer Co., Ltd. The average
number of paid vacation days taken was 10.4 full days
and 5.0 half days.
Casio also offers a Vacation Day Accumulation
Program. Under the program, when an employee isunable to work due to injury or illness, or the care needsof a family member, part of his or her unclaimed paidvacation days that otherwise would expire is carried overand made available for use. Furthermore, after each
decade of service, employees are granted an extra fivedays off.

Child and Nursing Care Leave
Casio established its Rules Concerning Child Care
Leave in 1996 in accordance with the company’s
employment regulations. The rules are applicable toemployees with children younger than one year, andhave been continually updated in response to changes
in laws and the environment. In addition, the Rules
Concerning Nursing Care Leave cover employees who
have a family member requiring care. These rules also
have been revised as necessary since their establishment in 1999. During the three-year period from 2005
through 2007, over 80% of the eligible women at Casio
Computer Co., Ltd., took childcare leave in connection
with childbirth. In addition to leaves of absence, Casio isalso working to shorten the amount of time employees
spend at work by facilitating changes in work style.

Report by the Special Committee on Measures to Aid
the Nurturing of the Next Generation of Children
Casio Computer Co., Ltd., has always worked to establish various vacation programs, including child andnursing care leave, so that all employees can work withease and demonstrate their full capabilities in a work
environment that accommodates their needs.
With the implementation of Japan’s Law Concerning
the Promotion of Measures to Aid the Nurturing of the
Next Generation of Children in April 2005, Casio has
begun working to help employees achieve a good

32

Casio Corporate Report 2008

Ryouta Mizusako
Electronic Components,
Division“I took childcare leave because I felt a need to
get into the rhythm of childcare. I’ve enjoyed thechange of pace; it’s completely different from mylife before. But household chores are a real pain. I
sometimes feel it’s easier to be at the office, so I’ve
really gotten a good understanding for how difficult
it is for my wife. People tend to think that childcare
leave has to last a year, but you can also take off
for just a week, to cover the time your wife is in
the hospital.”balance between work and family life. The company
has set up the Special Committee on Measures to
Aid the Nurturing of the Next Generation of Children
to encourage the taking of paid time off, improve
the system for child and nursing care leave, and toincorporate the opinions of employees into the action
plan for the next period.
Yamagata Casio has obtained that prefecture’s first
Accreditation Logo for Aid to the Nurturing of the Next
Generation, and Kochi Casio has received accreditationfrom the Kochi Prefectural Government for its efforts to
aid the nurturing of the next generation.

Communication between Labor and Management
Through regular communication between management
and the labor union, Casio hopes to raise theawareness of employees about their participation in
the management of the company. Casio values close
communication between labor and management.
At the core of this labor-management communication is the Group Workers’ Labor-Management
Conference, which is held twice a year. At these conferences, opinions from management and labor, together
representing the entire Casio Group, are exchanged. In
addition, close communication is maintained at various
other levels, including the Central Labor-Management
Meeting, the Division Labor-Management Meeting, andthe Sales Chapter Labor-Management Meeting.

Casio (Thailand) Co., Ltd., Receives Award
for Good Labor Relations and Welfare
In September 2007, Casio (Thailand) Co., Ltd., received a“Good Cooperation in Labour Relations and Welfare Prize”
from the Thai Ministry of Labour and Social Welfare. The
prize is awarded on the basis of the recipient’s excellent
compliance with labor legislation, good labor relations,and strong welfare beneﬁts, as determined throughdocumentary
review and on-site
inspections.
Casio (Thailand)
has received the prize
two years in a row
on the strength of
its harmonious labor
relations.
Award ceremony

Initiatives for Occupational
Health and Safety, and for
Health Management

Employee Voice“I reached my goal ofwalking 20,000 paces ondays off.”

Akio Tsujita

Casio’s Approach

Based on Japan’s Industrial Safety and Health Law, various other legal
requirements, and Casio’s employment regulations, the entire Casio
Group is dedicated to building an environment which ensures that all
employees can work with peace of mind. Casio strives to maintainand enhance employee health and to prevent occupational injuries
and eliminate any chance of recurrence if one does occur. Similar
measures have been adopted at group companies outside Japan incompliance with each nation’s laws and regulations.

Occupational Health and Safety Activities

Promoting Employee Health
Casio goes beyond employee health management.
It also seeks, by taking active measures to promotebetter health, to improve employee motivation and raise
productivity.
Employees receive regular health checks that covereven more items than what is legally mandated. New
items have been included in the health checks to help
maintain and enhance employee health as well as
prevent lifestyle-related diseases.
In addition, from September to November every year,
Casio holds a Walking Campaign to help maintain andenhance employee health as well as prevent lifestylerelated diseases. Casio makes a point of encouraging
employees and their family members to participate.
With the cooperation of the Health Insurance Union,
employees are receiving more health information
through various seminars. Casio Computer Co., Ltd.,
stayed one step ahead of the Ministry of Health, Labourand Welfare’s Standard Health Checkup program(launched in April 2008) when it launched its own “Waron Metabolic Syndrome” program for several hundred
employees at two company locations.
Through the support of various companies thatprovide catering services to Casio, the employee
cafeterias provide healthy menu choices featuring abalance of calories and nutrition. Wellness Fairs are also
held at all Casio cafeterias.
Casio holds “employee cafeteria conferences”
attended by the employees and medical staff ofcompany sites as well as those who run its cafeterias.
The purpose of the meetings is to report and share
information on conditions in different regions and how
the company is responding, in order to ensure that

“I set myself a goal of walking 20,000 paces a day. As
a result, I lost 11 kg and cut my waist measurementfrom 97 cm to 81.5 cm. I keep my big old belt as asouvenir of my battle.”

employees are always provided with a healthy dining
experience.

Mental Health Care
Casio has established a mental health training system
to support the mental health of its employees. In a bid
to ensure good mental health, Casio has started byestablishing a Training Program for Managers and an
e-Learning Program. Employees can also discuss theiremotional and health concerns at company clinics, byusing the external Physical and Mental Health Hotline, orby seeing in-house counselors.

Casio and Employees

Casio has established Occupational Safety and HealthCommittees everywhere Casio operations are located.
The committees’ industrial physicians, occupational
health managers, and labor and management
representatives promote policies tailored to each
workplace, so as to keep employees physically andmentally healthy and to ensure occupational safety.
Committee activities are reported to employeeson the company’s intranet, and Casio also organizes
activities to educate employees about labor safety
and health.

Casio Information Service
Co., Ltd.

Preventing Occupational Injuries
Casio is committed to the goal of zero occupational
injuries and operates regular safety programs with theaim of maintaining an accident-free record at all Casio
work sites.
In addition, each site and group company conducts
fire and disaster prevention/evacuation drills, as wellas general lifesaving classes to ensure emergency
preparedness. The company is also moving aggressively
to equip worksites with automatic external defibrillators(AEDs) and other emergency equipment.

●Occupational injuries at Casio Computer Co., Ltd.

Injury frequency rate*1(Avg. for manufacturers)

Injury severity rate*2(Avg. for manufacturers)

FY20060.60 (1.01)

0.002 (0.090)

FY2007

1.11 (1.02)

0.027 (0.110)

FY20080.33 (1.09)

0.004 (0.100)*1. Represents the number of deaths and injuries, per 1 million actual
cumulative working hours, resulting from occupational accidents. (Deaths
and injuries from occupational accidents ÷ Cumulative actual working
hours) × 1,000,000*2. Work days lost per 1,000 actual cumulative working hours; indicates
accident severity(Cumulative work days lost ÷ Cumulative actual working hours) × 1,000* The term “occupational injuries” here includes injuries or illnesses (requiring
at least 1 day off work) and deaths of workers in connection with theperformance of their jobs.

Casio Corporate Report 200833

Casio and Society

Social Contribution Initiatives

Casio Facts

Casio’s Philosophy on Social Contribution

The five priority themes of Casio’s social contribution initiatives are
outlined in the figure on the right. By making the most of its proprietaryknow-how and management resources as well as the wide range ofknowledge and experience possessed by its employees, Casio fulfills
its social responsibilities in its own unique way.
Acting upon the principles set forth in the Charter of Creativity for
Casio and Casio Common Commitment, the company seeks to win
trust by fulfilling its responsibilities in an innovative, visionary way. Asan essential part of this process, Casio communicates with all types of
stakeholders, asking what Casio, as a good corporate citizen, can dofor local communities and the world.

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Education of the Next Generation
Casio operates its own educational programs to fulfill its responsibility to educate the leaders of the future.
Elementary Students Visit the Hachioji
R&D Center
Casio Computer Co., Ltd., launched a new educational
program at its Hachioji R&D Center in August 2007,
and the center has begun hosting visits by groups ofelementary school students and sending its staff toschools to give lectures.
This program is a revised version of an activity thatfirst got underway in 2004 when Kofu Casio launched
the “Factory Tours for 10,000 People” program. So
far, the Hachioji R&D Center has provided educational
opportunities to students from 3 schools in Hokkaido
and 17 schools in the Tokyo area.
The program is anchored around an effort to teachthree core concepts: “the power of connectedness,”“the power of creative activity,” and “emotional growth.”
The idea of the power of connectedness focuseson the fact that no one lives in isolation, and stresses
the importance of caring about others. Staff recountpersonal experiences to illustrate the point, and students
also learn by observing how work is performed at
the company.
The idea of the power of creative activity is all about
the nearly unlimited ability human beings have to create
new things. The point is driven home by a presentationon the history of Casio. Students learn how to assemble
calculators, which they then use to carry out actual
calculations, thus experiencing the joy of building
something they can use practically in everyday life.
Finally, thetheme of emotional
growth focuseson environmental
education. Students
are encouraged
to appreciate thewonder of natureand life, and to value
these blessings
more deeply.
Students on a tour of the Hachioji R&D
Center, learning about the high-efficiency
The Hachioji
heat storage tank
R&D Center is themost environmentally advanced site
within the Casio Group. Students can get a feel for

34

Casio Corporate Report 2008

what Casio isdoing to reduce theenvironmental impact
of its activities justby observing thefacilities at the center.
Students also
learn about various
things they can do in
the home for the sake
Casio lecturer giving a talk at
Kodaira Elementary Schoolof environmental
preservation—e.g.,
adjusting the air conditioner, re-using your own bags
when shopping, unplugging electrical appliances when
not in use—and how much they can contribute to the
reduction of CO2 emissions by doing so.
Casio receives written comments from students
about their experiences in the program, and thecommon message is that everyone enjoys the pleasureof creating things, and all leave with a stronger interest
in finding out what they can do at home for theenvironment.

Responding to the requests of educators, Casio began
holding lectures at schools in 2007. It is not easy to impress
upon children the precious value of life. We try to makeeverything easy to understand by offering a thoughtful
selection of teaching materials, lively hands-on exhibits,
and numerical data on environmental preservation
topics. The program will reach out to more schools
in the future in the hope of helping more children
to be concerned about the preservation of life.

Hisashi Wakao
CSR Operations Section

Factory Tours for 10,000 People

Providing a place for children to gain inspiration for ameaningful life

Kids’ ISO 14000 Program in New YorkThe trial phase of the Kids’ ISO 14000 program* waslaunched in New York in September 2007. It began withlectures given to 450 sixth-grade students in Manhattan,
Queens, and Brooklyn schools. The lectures werethen followed up with site checks over a week-longperiod at students’ homes to see how much electricity
and water were being consumed. Following the sitechecks, resource conservation targets were set for eachhousehold, and the students took on the challenge ofachieving the proposed targets. Results of the activity
showed that children who were not originally concerned
about the environment not only came to understandthe importance of environmental preservation, but also
became leaders within their families in this area.
At an awards ceremony in February 2008, Casio
America Chairman and CEO Hideaki Terada wasawarded an eco-instructor certificate, becoming the first
corporate representative to receive this honor.
Casio America has been a proud sponsor of this program since its origin, and will continue to provide support.
* Kids’ ISO 14000 was established by
the International Art and Technology
Cooperation Organization (ArTech).
It is a program designed to educate
children about environmental issues.
It also encourages them to approach
the future with a spirit of hope andinnovation, by helping each one ofthem to improve their ability toresolve problems and pursue ameaningful life.

Award ceremony

The North Eight Hachioji Area Labor Union, which
belongs to the Hachioji Branch of the Casio Labor
Union, began offering a Children’s Summer Vacation
Science Course in 2005. The course was establishedto foster their interest in the natural sciences, andrepresents a response to social concerns that children
may be losing their interest in such subjects.
On July 28, 2007, the Hachioji R&D Center set up
a classroom, and members of the Casio Labor Union
executive committee volunteered their time to teachchildren and handle various administrative andsecurity tasks.
A total of 50 students (including the children of
North Eight members and kids from Hachioji City No. 8
Elementary School) took part in the course. By making
kalimbas (an African musical instrument that uses metal
keys of varying lengths to produce different notes),
students learned how sounds are generated and pitch
is changed.
Adjusting pitch was quite a struggle for the students,
but successful completion of the task made them very
happy. They were also keenly interested to hear about
how keys of different
lengths produce soundsof higher or lower pitch.
Courses will continue
to be held in the future,and hopefully will prove
beneficial to the children.
Casio and Society

Casio launched the “Factory Tours for 10,000 People”
program in February 2004. The goal of the programis to provide a place for young people to discover thatfamily ties, the power of science, and pursuing one’s
dreams are three important sources of inspiration for ameaningful life.
Children discover the value of family ties by coming
to see the place where their parents work, while also
learning about the ties that bind together their entire
society. They learn about product construction andfunction by actually trying simple product assembly
themselves. This gives the young visitors a glimpse
into the wonders of science. And with the helpful
explanations and commentary of enthusiastic
employees, they discover that they can realize their
dreams through hard work and perseverance. The
program is an outstanding way for Casio to help
educate the leaders of the future.
In fiscal 2008, Kofu Casio invited five schools (213students and teachers) to participate in factory tours.
Moreover, at the Eco-products 2007 exhibition held inTokyo, the Casio booth
offered a calculator
assembly experiencefor elementary school
students. During the threedays of the event, about
150 children participatedin this activity. Casio ispleased at the growth of
Calculator assembly
this program.

Children’s Summer Vacation Science Course

In the classroom

Casio Establishes Fellowship Fund for
Chinese Universities
With the Olympics approaching, China has beenworking hard to engage the international community.
As a result, the need for people with proficiency inJapanese and other foreign languages has increased
considerably.
Casio (Shanghai) has witnessed a great deal of
support from local educators there for its efforts to
expand the usage of electronic dictionaries. In gratitude
for this support, and in order to help develop foreign
language education in China, the Casio Education
Fellowship has been established.
The Fellowship was set up at Peking University
in 2005, at Fudan University, Shanghai International
Studies University, and East China University of Political
Science and Law in 2006, and at Beijing Foreign Studies
University and Tianjin Foreign Languages University
in 2007. The Fellowship offers tuition assistance andresearch grants to teachers at each of these universities.
In addition, in cooperation with Beijing Foreign
Studies University, the Fellowship will also begin providing grants to students at
17 key foreign language
high schools in China.
Casio will provide theFellowship with funding
totaling RMB 6 million.

Signing ceremony

Casio Corporate Report 200835

Casio and Society

Study and Research
Through the activities of the Casio Science Promotion Foundation, Casio supports efforts to develop theleading-edge technologies that are essential to social development.
Activities of the Casio Science
Promotion Foundation

Message from the Foundation

The Casio Science Promotion Foundation wasestablished in 1982 by the four Kashio brothers,
and the late former chairman, Shigeru Kashio. The
foundation’s main focus is on assisting cutting-edge,
creative research in the early stages conducted byyounger researchers. Every year, assistance is given to
approximately 40 projects. In addition, approximately
10 grants are awarded to send Japanese researchers
abroad and 10 more to host research meetings.
In fiscal 2008, 49 research projects received
grants, totaling ¥54.35 million. The recipients included
Associate Professor Shintaro Ito of Nagoya University,
Associate Professor Daichi Nozaki of Tokyo University,
and Associate Professor Keiichi Yoshimoto of Kyushu
University.
The grants were awarded to the recipients at the25th presentation ceremony held on December 7, 2007.
The foundation has awarded 929 grants since its
inception, totaling ¥1.176 billion.

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●Total value of research grants awarded by Casio Science
Promotion Foundation
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With all the reforms of public interest organizations
in recent years, the environment in which assistancefoundations operate is changing.
In addition to the 21 basic categories in which our
foundation grants assistance, we also create special
categories so we can respond flexibly andquickly to the needs of researchers. We
hold conferences where the researchers
we have sponsored announce the results of
their research, and we work to help people
understand how our grants are utilized.

Tomohiro Shimizu
Secretary General
Casio Science Promotion Foundation

Message from a Grant Recipient
The building of databases and development of
quantitative analytical methods have brought a great dealof innovation to the social sciences. However, because
this is a brand new approach that uses the methods ofengineering to solve the problems of social science, it is
not at all easy to get people to recognize the significanceof such research. I thank Casio for its support,
and urge it to continue supporting new fieldsof research in the social sciences.

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Naohiro Shichijo, Ph.D.
Associate Professor
Interfaculty Initiative in Information Studies
The University of Tokyo

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>>> Web Website of the Casio Science Promotion Foundation (in Japanese)
http://www.casio.co.jp/company/zaidan/

Environmental Preservation
Casio cooperates with non-profits and environmental groups to preserve our irreplaceable global environment.
Supporting the Dolphin & Whale
Eco-Research Network Project
Casio lent its support in 2007
to the Seventh Dolphin &Whale Eco-Research Network
project, led by the International
Cetacean Education ResearchCenter (ICERC) of Japan, bylaunching special G-SHOCK
and Baby-G models. The band
Dolphin & Whale
Eco-Research Networkand back of each case bear
watches
the phrase “All As One,” and aleaflet introducing the activities of ICERC Japan is given
to the buyer. The packing materials for both watches
include paper recycled from Casio operations. The GSHOCK models also feature Tough Solar technologythat minimizes the problem of waste batteries. Part ofthe proceeds from sales of these models goes to
ICERC Japan.

36

Casio Corporate Report 2008

Courses on the Environment forCommunity Residents
The Association for the
Promotion of Environmental
Learning and Recycling, agroup based in Hachioji City,
hired the Hachioji R&D Centerto teach a course entitled“Energy-saving Equipment in
Office Buildings” in June andCourse participants
observe natural ventilation
November of 2007. The course
systemwas attended by employees
of local firms, area residents, and officials from thecity government’s Environmental Policy Department,
who learned about energy-efficient equipment andenergy saving measures, and took tours to observe theenergy-efficient equipment in operation at the center.
Participants had high praise for the course, commentingthat every single employee keenly understood theimportance of environmental preservation, and notingthat good results have been achieved through relatively
straightforward activities.

Community Service
As a responsible corporate citizen, Casio takes
part in local activities and interacts with each of thecommunities that are home to its business sites.
Casio Sponsors Cherry Marathon
Yamagata Casio has beensponsoring the Cherry
Marathon since 2004, whenthe employees there decided,“Let’s make a contribution in
Higashine City and become atruly valued member of the local
Marathon runners take off
community.”at the gun
Yamagata Casio was oneof sponsors that year, butsince the 4th Cherry Marathon in 2005, staff have also
participated as volunteers and runners, in order to more
actively contribute to the event. The company also puts
together a pep squad to cheer on not only the Casio
runners but everyone else.
As the sponsorship enters its fifth year, Casio
Yamagata stands ready to do its small part to ensure
its success and build up strong relationships ofcooperation and trust with the local community.

By sponsoring cultural facilities and orchestras,
Casio brings happiness and enjoyment to many,
and also helps to ensure that culture and the arts
will continue to be passed on to new generations.
Casio Sponsors Soong Ching Ling
Foundation Keyboard Contest
The Soong Ching Ling
Foundation was establishedin 1982 in memory of Soong
Ching Ling, wife of Sun Yatsen, to provide assistanceto underprivileged children
in China. As a supporter ofthe foundation’s aims, Casio
Keyboard contest
sponsored the foundation’s very
first National Children’s Keyboard Contest in 1986, andhas continued to do so for over 20 years now. Casio
provides administrative support for the concerts, andis highly regarded by government agencies in China for
its contributions to the culture of music in that country.
Chinese President Hu Jintao has emphasized theimportance of children’s moral education as part of the“scientific outlook on development” that he champions,and the keyboard contests sponsored by Casio
represent a specific attempt to carry it out. As such, it
has been widely praised.

In addition to the five priority themes discussed
so far, Casio does many other things to fulfill its
commitments as a good corporate citizen.
Sponsorship of Pink Ribbon Campaign
A campaign to fight breast cancer
gained momentum in the UnitedStates in the 1980s, and hascome to be symbolized by apink ribbon.
To support the campaign,
Casio America has joined
hands with the National
Breast Cancer Foundation
The EXILIM EX-Z75 Pink
(NBCF) in launching a new
Ribbon camera
digital camera, the EXILIM
EX-Z75 Pink Ribbon. The
body of the camera is pink, a pink ribbon is embossedon the case, and the strap looks like a pink ribbon. The
camera went on the market in October 2007, and partof the proceeds from sales goes to the Breast Cancer
Research Foundation via the NBCF.

Awards and Commendations

Casio and Society

Culture and Arts

Other Areas

Casio receives Monodzukuri Nippon
Grand Award
In August 2007, Yamagata
Casio received the Prize for
Outstanding Performance in the
Manufacturing and Production
Process Category of the 2nd
Prime Minister’s Monodzukuri
Nippon Grand Awards for thedevelopment of a blueprint-free
Monodzukuri Nippon
Grand Award ceremony
production system that makes
use of a digital network forplastic molding and precise metal mold processes in the
Mold Making & Molding Division.

Casio Receives Award for Excellence inEnergy Management
Among the Awards for
Excellence in Factory Energy
Management in 2007 that werehanded out by Japan’s Ministryof Economy, Trade and Industry
in February 2008, the Hatsudai
headquarters of Casio Computer
Co., Ltd., received a Kanto
Award ceremony
Bureau of Economy, Trade andIndustry Director’s Award for its
outstanding performance in switching to energy-efficientequipment, having lights turned off around the office,and implementing the Ministry of the Environment’s Cooland Warm Biz Campaigns.
>>> Ref. p6. Major Social Contribution Initiatives in Fiscal 2008

Casio Corporate Report 200837

Casio and the Global Environment

Environmental Management Vision
Casio is working hard to find solutions for two of the world’s most serious challenges—energy resources and the global environment—with a special focus on the issuesof resource depletion and climate change.

Environmental “Creativity and Contribution”
Since the beginning, Casio has always made productsthat save energy and resources. A comparison of twomodels of energy and resource saving products reveals
that Casio has a track record of improving its resource
productivity* index by 142 times.
This means that throughout the processes ofprocurement, manufacture, sales, use, disposal, andrecovery, Casio’s style of product manufacturing has
contributed in no small measure to environmental
management, in the form of energy and resource
conservation. This has benefited all of our stakeholders.
These achievements have in turn been incorporated
into our eco-product development, and now 77% of ourvolume of sales is green products.
This year, 2008, is the first year of the firstcommitment period of the Kyoto Protocol. Casio had
already included greenhouse gases in its Environmental
Action Plan, and we have been working to reduce
emissions by every business for some time. Significantly,
in 2008, we changed our reduction targets from perunit of production to absolute amounts, and we aredetermined to meet those targets.
Casio has succeeded in developing the technologies
for use of a substitute gas (F2 gas) for the Kyoto
Protocol greenhouse gas SF6 (sulfur hexafluoride).
This achievement will make a significant contribution
not only to Casio, but to the entire liquid crystal andsemiconductor industries.
Further, in response to the problem of the depletionof rare metals, Casio is participating in the Development
Project on Rare Metal Substitution planned by Japan’s
Ministry of Economy, Trade and Industry. Here, we arecontributing to the development of technology for liquid
crystal materials that reduces the amount of the ultra
rare metal indium used by 75% (by replacing indium tinoxide with zinc oxide in the transparent conducting film).
At Casio, we believe that fulfilling the requirementsof environment-related laws is only the beginning. We
will not only ensure compliance with the laws, but go
beyond that to take the steps which our stakeholders
desire—all within the framework of environmental
management.
* Resource productivity = Price ÷ Product weight
1957: 14-B relay calculator
Resource productivity ¥3.46/g(¥485,000/140,000 g)
1983: SL800 film card calculator Resource productivity ¥491/g (¥5,900/12 g)

Yukio Kashio
Executive Vice President andRepresentative Director
Chairman, Casio Environmental
Conservation Committee

Casio will continue to act according to our corporate
creed of Creativity and Contribution, as we take theinitiative in finding practical solutions for the problems ofenergy and the global environment.
Casio Environment Charter andCasio Fundamental Environmental Policies
Casio Environment Charter
To conserve the global environment, Casio recognizes theimportance of its corporate environmental responsibility
across the operations of its entire group. Casio establishes
basic policies and specific measures for contributing to worldprosperity and human happiness from the broad perspectiveof international society, and endeavors to implement them.

Fundamental Environmental Policies
1. Casio Group members shall comply with all environmental
laws, agreements, and standards in Japan and overseas.
2. The Group shall establish voluntary “Casio Environmental
Conservation Rules”* based on consideration for the environment at all product stages of development, design,
manufacture, distribution, repair services, and recovery/
disposal. All Casio business divisions shall assume responsibility for their implementation, additionally auditing thedegree of compliance and making continual improvements.
3. From the standpoint of corporate social responsibility, andas good corporate citizens, all Casio Group members shallapprehend the importance of global environmental conservation and try to heighten their awareness.
4. These policies shall apply to all Casio Group business divisions in Japan and overseas.
* The Casio Environmental Conservation Rules are specific action programsfor environmental conservation, set forth in the “Casio Voluntary Plan for
the Environment (CVPE).”

Casio Voluntary Plan for the Environment

Environmental Action Plan

Fiscal 2008 Casio Group Environmental Management Policy
Environmental Management Policy“Establishing and reinforcing the foundation of Casio, a leader inenvironmental management”
1. Compliance with environmental laws and regulations, and enhanced
risk management
2. Improved levels of environmental management
3. Contribution to CSR management through environmental management
4. Development of products that are good for people and the environment

38

Casio Corporate Report 2008

Environmental Management
The Casio Group Environmental Conference, held twice a year, is the “summit” for Casio’s
implementation of environmental management. The Action Plan and Voluntary Plan discussed andapproved at the Environmental Conference are undertaken steadily on a group-wide basis throughCasio’s core business activities.
Environmental Management Information
SystemEnvironmental Management Structure
Up to fiscal 2007, a total of 20 environmental
management systems have been established by Casio,
including group companies in Japan and overseas,
covering 31 sites. Since 1997, when two plants inJapan obtained ISO 14001 certification, 83% of
Casio’s sites, in terms of global employee numbers,
have been covered.
The Casio Group Environmental Conference is the
apex of this structure, and it discusses and decides onplans, including Casio’s environmental policy and action
plan. Under the Conference, various special committees
are formed to handle environmental themes common
throughout the group, while environmental improvement
activities are undertaken by individual sites andgroup companies.
By these means, Casio implements its environmental
policies and important environmental targets on a
global scale, with numerical targets and action plans
for all areas. The company also carries out internal
auditing, and discloses environmental management
reports in a timely fashion. In this way, Casio seeks to
improve the comprehensiveness and effectiveness of its
environmental management.

Casio has introduced an environmental management
information system in order to assess the results ofenvironmental impact evaluations and environmental
accounting from the 52 group companies in Japanand overseas, quickly and accurately. Unlike themethod used up to the present which relied on humanprocessing, this tool automatically tabulates andanalyzes the environmental impact and environmental
accounting data via the company’s intranet. The firststage of implementation is scheduled for October 2008.
In this way, Casio is promoting “visualization” of the
PDCA cycle for environmental activities, to support more
timely environmental management.

Casio’s First Japanese Sales Site Obtains ISO
14001 Certification

Adoption of Casio’s OriginalEnvironmental Management System
In order to improve the reach of its environmental
management systems, Casio not only obtains ISO
14001 certification, but also, as a parallel initiative,in fiscal 2008 devised an original environmental
management system. This system is mainly for the small
scale sites of non-manufacturing subsidiaries, in Japanand overseas.
Simple to implement, the management items are
tailored to the nature of each site. Implementation will
start at sites in Japan in fiscal 2009.

Casio and the Global Environment

From 2007, all the staff at the Western Japan Hub Center
have been carrying out a range of activities to obtain ISO
14001 certification, from reducing the amounts of paperand electricity used to expanding sales of environmentallyconscious products. In recognition of these activities,
we became Casio’s first sales site in Japan to receive
certification in January 2008.
This has certainly raised the awareness of eachindividual staff member about the environment,
and I think that is very important. In fiscal
2009, other sales sites have started working
toward getting certified. Starting with these
Casio people, I hope that environmental
awareness will spread to their families,
towns, and to the rest of the nation.

Masayuki Makido
Domestic Sales,
Administration Division>>> Ref. p7. List of ISO 14001 Certified Sites●Governing Structure of the Casio Environmental Conservation Committee

Casio Environmental Conference

Chairman: Yukio Kashio, Executive Vice President

Secretariat

Special Committee
Chairpersons

Special Committee on
PackagingSpecial Committee on
Green Procurement
Green ProductDevelopment Conference
Environmental Accounting
Committee
Special Committee on
Green Purchasing

Director of ProductDevelopment Headquarters,
Division Managers

Environmental Auditing Organization

Director with Overall
Responsibility for
Casio Sites

Director with
Responsibility for R&D
and Staff Departments

Director with Responsibility
for Sales Departments,
Subsidiary Presidents

Subsidiary Presidents

Implementation
organizations

Implementation
organizations

Implementation
organizations

Implementation
organizations

Implementation
organizations•Product Development
Headquarters·Consumer·Timepieces·System·Communications•Electronic Components
Division•Hatsudai Headquarters•Hachioji R&D Center•Hamura R&D Center•R&D and Staff
Departments•Sales Departments•Branches•Sales Offices•Japanese Consolidated
Sales Subsidiaries•Overseas Consolidated
Sales Subsidiaries•Japanese Consolidated
Production Subsidiaries•Overseas Consolidated
Production Subsidiaries

Casio Corporate Report 200839

Casio and the Global Environment

Environmental Action Plan and Performance Report
Casio implements an Environmental Action Plan with separate plans for products, and for plants andbusiness sites.
Below is a report on the results for fiscal 2008 and the new targets for fiscal 2009.
Fiscal 2008 Casio Environmental Action Plan Performance Report
Theme

Performance byend of FY2008(compared to the base year)

TargetProgress
assessment

Product targets(1) Increase green product sales to 80% of total sales by FY2009.
(2) Reduce total usage of packaging materials by 30% by FY2008 comparedto FY2001.*1

Grew to 77.0%. ★★
Reduced by 24.2% ★★

1. Energy conservation targets(electrical power, fuel, etc.)(1) Japan sites: Reduce CO2 emissions by 20% by FY2011 compared to FY2004.*2(2) Sites outside Japan: Reduce CO2 emissions by 10% by FY2011 compared to
FY2005.*3

Increased by 1.9% ●Reduced by 4.6% ★

2. Reduction target for greenhousegases other than CO2(1) Reduce total emissions of greenhouse gases other than CO2(CO2 equivalent) to below 2000 level in 2010.

Increased by●
12,404 tons-CO2
Reduced by 5.5% ★★

3. Resource conservation targets(1) Japan production sites: Reduce water usage by 10% by FY2009 comparedto FY2001.*2(2) Production sites outside Japan: Reduce water usage by 5% by FY2009
compared to FY2005.*3(3) Japan sites: Reduce paper usage by 30% by FY2009 compared to FY2004.*2

4. Waste reduction targets(1) Japan sites: Reduce generation of waste by 40% by FY2009 compared to
FY2001.*2(2) Production sites outside Japan: Reduce generation of waste by 10% by
FY2009 compared to FY2005.*3

5. Reduction of volatile organic
compounds (VOCs)(1) Japan production sites: Reduce emission of VOCs by 30% by FY2011
compared to FY2001.

6. Hazardous substance phase-out(1) Detoxify PCB-containing equipment now in storage as Japan
Environmental Safety Corporation starts program in each region.

7. Output reduction of PRTR
substances(1) Japan production sites: Reduce output of PRTR substances by 10% by
FY2011 compared to FY2004.*2

8. Green procurement targets(1) Sites in and outside Japan: Achieve 100% response rate
(percent of parts covered by supplier surveys) for green parts by FY2008.

Achieved 100% for both★★★★
Japan and overseas

9. Green purchasing targets(1) Japan sites: Raise the green purchasing ratio to 60% of total purchases(based on the number of purchases).

Achieved 66.4% ★★★★

10. Targets for logistics-related
global warming
countermeasures(1) Reduce CO2 emissions through improved efﬁciency of logistics in Japan by
50% by FY2008 compared to FY2001.*1(2) Reduce CO2 emissions through improved efﬁciency of logistics outside
Japan by 5% by FY2008 compared to FY2005.

1. Development targets foreco-productsPlant and business-site targets* Hamura and Hachioji R&D Centers: By FY2008 * Kofu Casio Co., Ltd: By FY2009

About the basic units*1: Per unit of sales *2: Per unit of actual production *3: Per unit of production
Progress assessment★★★★: Target was achieved and a new, higher target was established.
★★★: Target was achieved.
★★: Target not achieved, but steady improvement made over previous fiscal year.

Reduced by 25.9% ★★★
Increased by 8.7% ●Reduced by 32.0% ★★
Reduced by 8.6% ★★

Reduced by 7.3% ★★
Finished delivering PCB-containing equipmentfrom Hamura and Hachioji R&D Centers towaste treatment contractor for detoxiﬁcation.
(Still waiting to deliver low concentration items
per JESCO treatment policy.)
Reduced by 59.8% ★★★

Reduced by 41.6% ★★
Increased by 5.5% ●★: Making progress toward achieving target and expect results next fiscal year and beyond.
●: Same as or worse than base value.

>>> Ref. p10. Fiscal 2008 Casio Environmental Action Plan Performance Report (Details)

Further Extension of the Environmental
Action Plan
Reinforcing the foundation of Casio’s environmental
management means going from having knowledge
about the environment and committing to sustainablegrowth for the company, to the new level of taking
specific action to achieve it. Casio believes that thisaction involves taking the initiative to meet the following
requirements:● Changing the unit for reduction of CO2 greenhousegas from per unit of production to an absoluteamount● Energy and resource saving activities through allprocesses in the product lifecycle● Initiatives in environmental technology andenvironmental product development.

40

Casio Corporate Report 2008

As a target for reducing CO2 emissions in theEnvironmental Action Plan for fiscal 2009, Casio set an
absolute value for reduction of total CO2 emissions fromoffice sites.
Taking control of and reducing emissions inlogistics processes (direct and indirect logistics), a
sector within the group with heavy CO2 emissions, hasbeen incorporated in the Casio Voluntary Plan for theEnvironment.
The Electronic Component Division is seeking to
make a pioneering contribution by setting a target
for environmental technology development, with asubstitute for the Kyoto Protocol greenhouse gas SF6.
>>> Ref. p8. Fiscal 2008 Casio Environmental Action Plan Performance ReportMaterial Balance in Business Activities
Casio reports the amount of energy and resources usedby the company, as well as emissions and disposal
volumes, over product life cycles for all its businesses.
In fiscal 2008, emissions of CO2 were 128,000 tons
from general business activities, 114,000 tons fromlogistics, and 10,000 tons from use of our products, fora total of 252,000 tons.

In spite of the fact that the weight of all Casio
products shipped increased by 1,000 tons comparedwith fiscal 2007, the total of CO2 emissions from use of
products showed a reduction of 3,000 tons.

InputsEnergyOutputs

65,273 (crude oil equivalent) kL
Electricity 217.30 million kWh

Greenhouse gases

R&D/design

CO2 emissions 128,773 tons-CO2

Fuel 10,078 (crude oil equivalent) kL
Water resources
SF6 (sulfur hexaﬂuoride)SF6 emissions

21,486 tons-CO2

NOx

18 tons

Air pollutants*1

3.336 million m3
2 tonsVOC

244 tons

Paper usage

194 tons

PRTR substance

258 tons

ProcurementSOx

5 tonsDust

0.6 tons

VOC emissions to atmosphere
Wastewater

44 tons
2.866 million m3

BOD

Parts and materials*2

Releases and transfers of
PRTR substances

26,939 tons

Recycled material

185 tons

Manuals

5,915 tons

Packaging material

13,059 tons

Recycled material

Manufacture

10,702 tons

Rainwater

17 tons

Transfers

148 tons

Generated waste, etc.

972 tons

165 tons

Releases

9,143 tons
Waste

7,223 tons

Valuables

1,920 tons

Landﬁll disposal

803 tons

Recycled waste*3

7,123 tons

Casio and the Global Environment

Recycled material

34 tons

2,000 m3

Recycled industrial water

231,000 m3

Reused plastics

7 tons

Logistics*4

CO2 emissions

114,741 tons-CO2 equivalent

Total products sold

160 million

TFT-LCD packaging

29 tons

Sales

Electricity

25.02 million kWhUse

CO2 emissions

Recovered

Recycled

System equipment from corporate
customers

19 tons

Household PCs

0.2 tons

Label printer tape cartridges

4 tonsDrums and toner cartridges

610 tons

Rechargeable batteries

20 tons

Material balance for business sites
Material balance for products

10,550 tons-CO2 equivalent

Recovery/recycling

System equipment from corporate
customers

16 tons

Household PCs

0.2 tons

Label printer tape cartridges

4 tonsDrums and toner cartridges

590 tons*1. Ozone depleting substances have been fully phased out.
*2. Toner cartridges (optional item) have been added to parts and materials.
*3. Recycled waste includes thermally recycled material.
*4. Product distribution is consigned to transportation companies.
Note: The scope of reporting does not include Casio Latin America, Inc.

>>> Ref. p11. Material Balance of Business Activities (Electronics Segment), p12. Material Balance of Business Activities (Electronic Components Segment)

Casio Corporate Report 200841

Casio and the Global Environment

Environmental Accounting
Overview of Fiscal 2008 Performance
The costs of environmental conservation activities infiscal 2008 amounted to ¥3,461 million. These costs
covered exhaust gas treatment equipment in the TFTLCD manufacturing process (reducing global warming
impact to 1/2,500th), upgrading and maintenance ofwastewater treatment facilities, and recovery of tonercartridges in the printer business for recycling or
conversion to repair components. Casio made capital
investments of ¥402 million for renewal of roof insulation
coating, high efficient transformers and other items for
improved energy conservation.
As a result, Casio realized economic benefits totaling¥1,462 million, including customer benefits, with ¥1,271
million in business revenue through recycling, and ¥73
million in cost savings for energy and other savings.
Looking to the future, Casio will work to create evenmore versatile methods of assessing environmental
impacts, for instance, evaluating the exact contributionthat its core competence in compact, lightweight, slim
and energy efficient technologies and its eco-products
make to reducing environmental impact.

What Is Environmental Accounting?
Casio began its environmental accounting programin 1999, and we have been releasing the results since
fiscal 2001. Environmental accounting refers to acompany’s effort to calculate the level of expenditure in
investment and costs for the purpose of environmental
conservation, and assesses in quantitative or monetary
terms the environmental conservation effects (reductions
in CO2 and waste) of the expenditure andactivities, and the economic benefitsof environmental conservation. By
disclosing our environmental accounting,
we help our stakeholders to gain a better
understanding of our environmental
initiatives and the impact they have.
We will continue to improve internal
controls, as well, and work tocontribute further to Casio’s
environmental management.

Mamiko Sugihara
Accounting Department

Environmental conservation costs (April 2007 – March 2008)
Environmental Environmental
investment
expenses* 1(¥ million)(¥ million)

Category by business activity
Main initiatives
Business area costs (Costs arising in the main areas of business activity (manufacturing, processing,sales, distribution etc.)

356

1,534

(1) Pollution prevention
cost

Puriﬁed and wastewater facilities, upgrading and maintenance ofwastewater and exhaust gas treatment facilities

25

769

(2) Global environmental
conservation cost

Roof insulation coating and installing inverters for ﬂuorescentlighting ballast
Purchase of CFC alternative non-hazardous solvents

313

570

(3) Resource circulation
cost

Cost of wastewater treatment facilities for reducing dewatered sludge
General and industrial waste treatment costs

18

195

Upstream/downstream cost*2

Costs of recovery and recycling of printer toner cartridges, parts,
containers, packaging etc.

—

1,159

Administration cost

Secretariat operating costs, eco trade shows

46

337

R&D cost

Cost of R&D for reduction of environmental impact—

425

Social activity cost

Donations to environmental conservation groups, greening andbeautiﬁcation, support for community environmental activities

—

6

402

3,461

Total

*1. Depreciation costs are included in the expenses.
*2. Costs arising before and after the processes of the main business activities.

Category by type of environmental conservation measure

314

Cost related to global warming measures

42

Environmental
investment(¥ million)

Environmental
cost(¥ million)
959

Cost related to ozone layer protection measures—

32

Cost related to air quality measures

6

215

Cost related to noise and vibration measures—2

Cost related to environmental conservation measures for the aquatic, ground, and geologic environments

18

554

Cost related to waste and recycling measures

18

1,330

Cost related to measures for chemical substances—

29

Cost related to natural environment conservation

45

22

Other cost (ISO certiﬁcation, maintenance costs, secretariat operation costs, eco trade fairs, etc.)

—

318

Total

402

3,461

Casio Corporate Report 2008

Economic beneﬁts of environmental conservation (April 2007 – March 2008)
Economic beneﬁt*

Amount(¥ million)

Type of beneﬁt

1,344

Actual beneﬁt
ProﬁtsCost savings

Customer beneﬁt

1,271

Business revenue from recycling of used products etc.
Cost reduction through energy saving activities

55

Reduction of waste treatment costs through resource saving
and recycling

18

Economic beneﬁts to customers from using Casio products

118
1,462

Total

* Economic benefits are shown as a monetary sum equivalent to the contribution to profits resulting from environmental conservation
measures. Estimated benefits such as improved corporate image and risk avoidance are not included.

Method of calculating customer beneﬁt

Total units soldPower consumption
during product use(total product power
consumption)*1

Fiscal 2007

Fiscal 2008

Amount of reduction

150 million units

160 million units—*2

32.4 million kWh25.0 million kWh

Customer
economic
beneﬁt23%
reduction

7.4 million kWh¥118 million

Casio and the Global Environment*1. Applies to electronic products (timepieces, calculators, label printers, electronic dictionaries, digital cameras, electronic musicalinstruments, cellular phones, system equipment) sold in Japan and overseas in fiscal 2007 and 2008.
*2. The unit of electric power used is the fiscal 2007 meter-rate lighting B, 1st block rate of ¥16/kWh (fractions rounded off) of theTokyo Electric Power Company.

Environmental conservation effect
These are the effects of prevention and suppression of the occurrence of environmental impact, andthe elimination of impact through environmental conservation activities. This is shown with a physicalunit with reductions compared to the previous period.
Type of effect
Effect corresponding to thebusiness area cost

Environmental performanceindicator

Unit

Environmental
conservation
effectFiscal 2007

Fiscal 2008

115,483

128,773*1 (13,290)

CO2 emissions

Tons-CO2

NOx emissions

Tons

77

18

59

SOx emissions

Tons

22

5

17

BOD emissions

Tons

36

34

2

Dust emissions

Tons

2

1

1

Waste emissions

Tons

8,417

9,143

*2 (726)

Waste reutilization rate

Tons

6,320

7,123

803

Thousand m

3,342

3,336

6

Water resources

3

Effect corresponding to the
upstream/downstream cost

Container and packaging usage

Tons

13,09013,05931

Effect corresponding toadministration cost

Speciﬁc chemical substance (PRTR)
emissions

Tons

18

17

1

Effect corresponding to R&D cost

CO2 emissions from energy saving
products*3

Tons-CO2

13,655

10,5503,105*1. Includes 14,390 tons-CO2 due to the special factors of a change to self-manufacturing of LCDs at sites outside Japan, and transfer to new plants in Japan.
*2. While emissions increased due to the change to self-manufacturing of LCDs at sites outside Japan, reutilization rates also increased.
*3. CO2 equivalent value of customer effect.

Scope of data compilation for environmental accounting: Casio Computer Co., Ltd., and consolidated
subsidiaries in and outside Japan
Reference guideline: Environmental Accounting Guidelines 2005, Ministry of the Environment, Japan

Casio Corporate Report 2008

43

Casio and the Global Environment

Initiatives to Prevent
Global Warming

Casio Facts
Trends in Energy Conservation Regulations
To date, Casio has accepted that increases in theamount of energy used are unavoidable as the scale ofits business expands, and it has used per-unit targets
in its CO2 reduction activities. Recently, however,Casio is beginning the transition to managing its CO2
reduction activities in terms of absolute amounts.
This step also reflects upcoming amendments toJapan’s Energy Saving Law*1 and Global Warming
Law,*2 expected to go into effect in fiscal 2010, that
require reporting by business unit, notification of CO2
emissions from commuting and business travel (large
businesses), and other changes.
In addition, due to changes in the Tokyo
Metropolitan Government’s environmental regulations,
regulations concerning total CO2 emissions (large
businesses) and energy conservation reporting (small
and medium sized offices) are expected to go into
effect from 2010.

Activities as a Global Corporate Citizen

Casio’s total emissions of CO2 greenhouse gas in fiscal 2008
amounted to approximately 270,000 tons. Of this, sites in Japanaccounted for 43%, while sites outside Japan accounted for 57%.
In order to achieve sustainable growth and help ensure thesurvival of human civilization developed over the centuries, Casio
is working, as a good corporate citizen of the globe, to suppress
and reduce greenhouse gases. Casio is mobilizing its intellectual
capabilities to achieve whatever it can immediately, reducing
greenhouse gases whether directly or indirectly, and continuing its
activities to protect the irreplaceable natural environment of the Earth.

Casio’s CO2 Emissions

Initiatives at Production Sites and Offices

Under the Kyoto Protocol, Japan’s CO2 reduction
commitment is set at a 6% reduction compared to 1990
total emissions in the first commitment period (2008to 2012).
Four electrical and electronics industry associations
have set a new target of a 35% improvement averaged
over the five years of the first commitment period on thebasis of CO2 emissions per unit of actual production.
Casio has also set new reduction targets for sites inJapan during the first commitment period, with 1990 as
the base year.
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*1 Energy Saving Law = Law Concerning the Rational Use of Energy*2 Global Warming Law = Law Concerning the Promotion of the
Measures to Cope with Global Warming

Casio’s CO2 emissions from production sites (notincluding SF6 ) and offices are about 130,000 tons. This
comprises 47% of total emissions of 274,000 tons.
Limited to sites in Japan, the figure is 32.3%. Casio
has changed the reduction target for Japan production
sites to a 35% reduction compared to the fiscal 1990
level, averaged between fiscal 2009 to 2013, on thebasis of CO2 per unit of actual production. In addition,it has changed the reduction target for production
sites outside Japan, which account for 12% of total
emissions, to a 30% reduction compared to the fiscal
2005 level by fiscal 2013, on the basis of CO2 per unitof production. Furthermore, it will change the reduction
targets for offices to absolute volumes from fiscal 2009.
In addition, Casio will start considering possibilities
for the gradual implementation of absolute volume
reductions from production sites in the mid-term.
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2,184
93,088
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2

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5

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2

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6,489

4.1

5

Products(use of products sold in the year)

4,190

2.7

156,805

100.0

Total

*Emissions from logistics are emissions from the logisticalprocesses involved in the sale of products.

44

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outside Japan, offices in and outside Japan)>>> Ref. p14. CO2 Emissions (Electronics segment, Electronic Components segment)

The Approach and Achievements of the Hachioji R&D Center

Center Earns AAA Evaluation from the Tokyo
CO2 Emission Reduction Program

Casio’s Hachioji R&D Center, completed in November 2003, is an
R&D building with an outstanding environmentally friendly design. High-efficiency thermal
storage tanks, a natural ventilation system,
lighting control, and predictive control areused for conserving energy, and energy
usage is precisely controlled.
In fiscal 2008, excellent results
were achieved in meeting the energy
saving targets.

Casio’s participation in this program calls for submitting
a plan for CO2 reductions of 10.4% by fiscal 2010,
compared to fiscal 2005. Casio is still midway throughimplementation, but it has already received the highest
AAA evaluation on its interim report, accompanied by anaward from the Prefectural Governor in June 2008.
These accolades are not only in recognition ofachievements in reducing greenhouse gases, but also
represent acclaim for the planned reduction measures andactivities in carrying them out. Casio will continue to work
to reduce its impact on the environment through constantimprovements in order to earn a high final evaluation.

Kiyoshi Kazama
Hachioji R&D Center

Logistics Initiatives
In order to reduce CO2 emissions from logistics, Casio isundertaking the following three action plans.

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CO2 reduction results in Japan
Casio’s fiscal 2008 results showed a reduction of 9.6%
in CO2 emissions compared to fiscal 2007, and a 41.6%
reduction compared with the base year per unit of sales.

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Casio is pursuing targets for reducing greenhouse gases
other than CO2 in line with the JEITA* voluntary action
target for reducing total emissions of greenhouse gases
other than CO2 to below 2000 levels by 2010. In 2007,
Casio’s total emissions was about 20,000 tons-CO2
equivalent. Casio aims to reduce this to 7,300 tons-CO2
or less, and is seeking to attain a zero warming factor
following its successful development of a substitute gas
for SF6.

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Casio and the Global Environment

Shortened transport distances
Casio promotes direct shipments from its logistics
centers to its customers, in Japan and overseas. Fromfiscal 2009, it rerouted marine transportation between
Thailand and the Eastern United States from thePanama Canal to the Suez Canal.
Promotion of a shift in modes of transport
In Japan, Casio is actively using rail transport between
the logistics and distribution centers.
Improvements in load efficiency and reductions inamounts transported
Casio is working to improve the packaging design ofdigital cameras, musical instruments and printers, andto reduce the volume of packaging.
Looking to the future, Casio will assess the CO2
emissions of the group as a whole, and continue to
implement these plans to achieve reductions.

CO2 reduction results outside Japan
Casio’s fiscal 2008 results showed an increase of 2.4%
in CO2 emissions compared to fiscal 2007, and a 5.5%
increase compared with the base year per unit of sales.
Air freight to Europe had an impact on the increase.
Henceforward, to achieve the targets for fiscal
2010, Casio will reduce air freight, reduce the size of
packaging, and reduce transport distances.

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Casio Corporate Report 200845

Casio and the Global Environment

Effective Use of Resources“I am working to realize
daily reductions inenvironmental impact.”

Making the Most of Precious Resources

To make the most effective use possible of the earth’s limited
resources, Casio believes it is necessary to minimize the input of
resources and the emissions that result from business activity, and torecirculate resources by recycling them. Casio sets targets for saving
resources such as water and paper, and for reduction of waste.
Casio has also set targets for reductions in substances that must
be managed under the Pollutant Release and Transfer Register (PRTR)
system regulations, and for VOCs. In addition, to promote reutilization,
Casio undertakes green purchasing of products that do not containspecified toxic chemical substances.

Waste Reduction
Casio’s total volume of waste output in fiscal 2008 was
7,676 tons, with sites in Japan accounting for 82%(6,312 tons). However, Casio has reduced the amount of
its landfill disposal in Japan by 21 tons, or 0.33%. This isa result of effective use of waste, for example recovering
waste acid and alkali for reuse, and using incineration
ash as raw material for cement. However, the unit for
waste output from sites in Japan is 0.016, and Casio did
not achieve the target value of 0.014, or a 40% reduction
by fiscal 2009 compared with fiscal 2001. Production
sites outside Japan accounted for 18%, and since
Casio achieved the fiscal 2007 target, it has set a newtarget of 30% reduction of waste volume output by 2013
compared with the fiscal 2005 unit of production. The● Generation of waste, volume of landfill disposal, and waste perunit of actual production (all sites in Japan)���������������������������

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46

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Casio Corporate Report 2008

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Casio used a total of 3,185 tons of water at its
production sites in fiscal 2008, of which 88% wasused in Japan. The volume of recycled industrial waterused was 231 tons, enabling a reduction of about 7%
in the total usage of water resources. The Electronic
Components segment accounts for about 98% of the

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“We are planning to introduce a newenvironmental management information system
in October 2008. This is a tool for achieving‘visualization’ of the PDCA cycle for theenvironmental action plan and the environmental
impact of individual sites. I hope that this system
will be useful for making daily improvements in
our environmental management.”

Reducing Usage of Water Resources����� �����

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Environment Center

output volume of sites outside Japan is 1,364 tons, andCasio is reutilizing 1,056 tons, which represents 77% ofthat amount. In addition, with the business expansionof sites outside Japan, waste such as cardboard isincreasing, and the company is considering reducing
packaging materials in the production and material
logistics processes.

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Masakatsu Yamagishi● Usage of water resources and recycled industrial water, and input
per unit of actual production (Japan production sites)���������������������������������������������
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water resources used at production sites in Japan.
Casio aims to increase its use of recycled industrial
water, and to make other related improvements.

Reduction of VOCs

Reducing Usage of Paper Resources
Casio’s target for reduction of paper used at sites inJapan is 30% by fiscal 2009 (compared with fiscal
2005), and in fiscal 2008, the total amount of paper
used was 107 tons, exceeding the target by 55%. Casio
will undertake further steps to become paperless byusing IT tools in order to meet the fiscal 2009 target.
● Usage of paper and usage per unit of actual production(all sites in Japan)�����������������

Casio’s target for reduction of VOCs is in line with thevoluntary action plan of Japan’s four electrical andelectronics industry associations, and calls for a 30%
reduction of atmospheric emissions of 20 designated
VOC substances by fiscal 2011 compared with fiscal
2001. Casio’s total emissions to the atmosphere forfiscal 2008 were 43 tons, and compared to the total
emissions for fiscal 2001 of 47 tons, this represents
a reduction of 8.5%. These results were achieved bycapital investment in a scrubber for concentrating air
installed at Casio Micronics Co., Ltd.
● VOC usage and emissions to atmosphere (Japan production sites)��������������������������������������

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Casio’s atmospheric emissions for NOx, SOx anddust were 18 tons, 5 tons, and 1 ton, respectively,
representing reductions of about 77%, 77%, and 50%
compared to fiscal 2007. The main factor in these
reductions was phasing out cogeneration using heavy
fuel oil A, and the proportions of these reductions were
NOx, 99%, SOx, 82%, and dust, 87%.
>>> Ref. p18. Reduction of NOx, SOx, and Dust

Green Purchasing
Casio is committed to green purchasing, or theproactive effort to purchase environmentally friendly
indirect materials such as office supplies and officeequipment (excluding software). In fiscal 2007, one year
ahead of schedule, Casio achieved its goal of a 60%
green purchasing rate in fiscal 2008 at sites that haveadopted the CATS e-P System,* a goal establishedin fiscal 2004. Now, the company is working towards
achieving the new target set in fiscal 2009 for a 70%
green purchasing rate in fiscal 2010. In fiscal 2008, 13
group companies introduced the system, bringing thetotal to 15, and in fiscal 2008 a further 5 will introduce
it, expanding the number of group companies to 20, in
an effort to ensure that green purchasing is practiced by
the entire group.

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(excluding software) with an environmental mark�������

Number of purchases of office supplies and office equipment(excluding software)

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Casio and the Global Environment

Casio is working towards a new target for reductionof chemical substances subject to Japan’s Pollutant
Release and Transfer Register (PRTR) Law, with a 40%
reduction of emissions per unit of actual production
by fiscal 2013 compared with fiscal 2004. Casio’s
total emissions for fiscal 2008 were 16 tons, andcompared to the total releases for fiscal 2004 of 39
tons, this represents a reduction of about 59% of thetotal amount. This results from production process
improvements, such as switching to a substitute for2-ethoxyethyl acetate. However, since it is expected thatthe amount will increase and the price will fall due tofuture business expansion, Casio will continue to make
improvements aimed at meeting the targets.

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✕100>>> Ref. p19. Green Purchasing

Casio Corporate Report 2008

47

Casio and the Global Environment

Green Product
Manufacturing

Casio FactsFirst in the printer industry
Return Toner Cartridge with carbon offset

Environmentally Friendly Product Manufacturing

In order to promote eco-product manufacturing, Casio started
conducting environmental product assessments in 1993. In 2001, it
established the Green Product Development Guidelines* as a moreclearly defined environmental standard, and it has prepared a ProductEnvironmental Inspection Sheet based on these Guidelines. Using
this sheet, Casio carries out product assessment and audits at eachstage. Products that meet the criteria established in the Guidelines areapproved and given certification numbers as Casio Green Products.
* Guidelines for developing products that are especially easy on the environment (Casio Green Products).
The Guidelines establish the procedures for inspecting and evaluating eco-product manufacturing at all stagesof new product development, from product planning to product design.

SPEEDIA N3600

Using part of proceeds from sales of the toner, Casio
offsets an amount of CO2 equivalent to the emissions produced by generating the electricity used
for printing.
The carbon offsets are effected when Casio purchases certified emission reductions (CERs) under
the greenhouse-gas reduction projects registeredwith the United Nations CDM Executive Board.

Structure of the Product Assessment
Product assessments are divided into two sets ofcriteria, environmental design and eco-product. The
environmental design criteria are used to evaluate basic
environmentally sensitive design issues such as designfor ease of recycling. The eco-product criteria is used
to evaluate advanced environmentally sensitive design
such as energy saving and resource conservation incomparison with Casio’s earlier products and thoseof other companies. Products that meet both sets ofcriteria are certified as Casio Green Products.

Examples of Casio Green Products
Handheld Terminal
The DT-X7 was developed based on universal designprinciples through a human-centered design process.
Casio rigorously pursued usability while maintaining highperformance. At the same time, the aim of development
was green product design realizing energy savings andresource conservation. Ultimately Casio achieved a
product design that prioritized human and environmental
factors.

● Product assessment procedure

Criteria and format●Development Guidelines for Casio Green Products●Product Environmental Inspection Manual●Product Environmental Inspection SheetInternal Audit
Design Planning Evaluation➝

Design Decision Evaluation

DT-830

DT-X7

About 4 hours

Batterylife

About 10 hours

220.8 ✕ 55 ✕29.5mmSize

166 ✕ 52.5 ✕
30.5mm

340g

Weight145g

Energy andresource saving

25%size
reduction
57% weight
reduction➝

General Design Evaluation

Environment Center inspection andapproval of certiﬁcation
Actual product inspection
The actual product is checked against the Inspection Sheet, andif the criteria are cleared, it proceeds to certiﬁcation➝

Registration of product certiﬁcation
Following authorization by the General Manager of theEnvironment Center, certiﬁcation as a Green Product

PROTREK timepieces
PROTREK is outdoor gear for sensing and measuring
various aspects of the natural environment. In its
development, Casio sought to achieve the utmost size
and weight reductions, while giving the watch even greater
functionality. Compared with the earlier PRW-1100 model,
the PRW-1300 is about 13% lighter, with a body area
downsized by about 40%.

Issue of a certiﬁcation number

Green Product certiﬁcation and announcement on
the website
Product Assessment Process
The ﬁrst assessment is conducted at the product planningstage, with the second at the design decision stage, and thethird at the mass production decision stage, for a total of three
product assessments. The Environment Center carries out anaudit of the results of the assessments and certiﬁes the product.

48

Casio Corporate Report 2008

PRW-1100

PRW-1300

Energy andresource saving

16.8mmThickness

11.5mm

32% thinner

52.2mmSize

47.4mm9% size
reduction

78g

Weight68g>>> Ref. p20. Green Product Manufacturing

13% weight
reduction

Green Marketing

Compliance Design

In addition to certifying Eco-Mark Products, Casio
actively seeks to supply the market with products that
conform to the criteria of Japan’s Law on Promoting
Green Purchasing.
As of March 2008, the company has expanded its
range of conforming models to 23 calculators andeight printers.
Green purchasing is a process of giving carefulconsideration to the necessity of a purchase, while
taking the environment into consideration, not only
factors such as quality and cost. Purchasers prioritize
companies which work to reduce environment impact
and purchase products and services that make thesmallest impact on the environment. Enacted in 2001,
the Law on Promoting Green Purchasing makes green
purchasing mandatory for agencies of the national
government, and calls on businesses and the public tomake similar efforts.
Casio carries out environmentally conscious design
based on its Green Product Development Guidelines.
It has consistently made significant contributions
to reducing the environmental impact of products
at all stages of their life cycle, from procurement,
manufacturing and distribution, through use, recycling
and disposal.
Casio is taking further steps in green marketing witha new “Three Point Check: Seller - OK!, Buyer - OK!,
User - OK!”

Casio and the Global EnvironmentJF-120GT

Casio’s products are shipped around the world, andthey must comply with the laws in the countries where
they are exported. In recent years, environmental
regulations in Japan and overseas have been tightened
considerably, and although their purposes may besimilar, laws with differing requirements are constantly
being enacted in various countries.
In order to comply with the regulations enacted
in each part of the world, Casio consistently obtains
the latest information from the regions where it has
a presence, using information exchanges with othercompanies in the industry, and specialist information
agencies. By these means, Casio keeps a careful watch
on the regulatory requirements that affect its products.
The company analyzes complex legal instruments,
including legislation under discussion, so that whenregulations are announced, it is immediately ready torespond with specific policies for all Casio products.
At the same time, developing and designing
products that comply with the regulations of eachcountry involves a considerable burden in terms of the
speed and cost of development. Casio makes a detailed
examination of new and revised laws, including pending
legislation, formulating the most rational responses
which it then applies to its products. In addition, Casio
incorporates the requirements of various regulations
into its design standards wherever possible. For
example, simply by meeting Casio’s green procurement
standards, products clear all worldwide restrictions on
harmful constituent substances. By following its strict
internal standards in this way, Casio is able to maintaincompliance automatically.
From fiscal 2009, Casio is required to startcomplying with the EU REACH regulation and the
EuP Directive. The specific requirements are still
under discussion, but Casio will clearly identify
the requirements for Casio products, and take thenecessary steps to ensure compliance.
In order to ensure the safety and earn the trust ofcustomers around the world, and to avoid inefficiencies
both within and outside the company, Casio is
responding promptly and appropriately to numerous
environmental regulations to maintain its excellent
compliance record.
>>> Ref. p21. Compliance Design

Green Procurement
The specifications of calculators compliant with
Casio’s environmental standards● Solar cells are the main power supply (50% or moreof the power required)● 40% or more recycled plastic by weight of plastic
used● Compliant with the European RoHS Directive● A configuration that simplifies separate disposal of thebattery● Product packaging material that can be reused easily,with a structure that is simple to separate for disposal

Casio’s green procurement standards are the basis
for the compliance of Casio products with theenvironmental regulations of each country. In order
to meet the restrictions on harmful substances andfulfill the information disclosure responsibilities in eachregion, Casio requires its suppliers of product parts andmaterials to restrict the inclusion of specified substances
and to provide detailed information about their supplies.
As part of its green procurement initiative, Casio is
introducing the GP-Web* system with the cooperation of
its parts and materials suppliers.
This system enables the sharing of informationand mitigates workload. In fiscal 2008, Casio began
introducing the system in companies outside Japan, and36 supplier companies in China have started using it.
Looking to the future, Casio will introduce GP-Web more
widely, taking into account the state of infrastructure at
supplier companies.
*Green procurement survey web input system

Casio Corporate Report 200849

Casio and the Global Environment
Product Packaging Material Initiatives

Product Recycling Initiatives

Up through fiscal 2008, Casio has been undertaking
activities to reduce product packaging materials by 30%
per unit of sales compared to fiscal 2001. The result for
fiscal 2008 was 2.10 per unit of sales, which represented
a 24.2% reduction.
Specific activities included two separate
improvements in digital camera packaging during fiscal
2008. Ultimately, Casio reduced the volume of the box
by 29.4% and the weight of the packaging by 28.8%
in the second improvement, compared to the first
improvement, contributing to reductions in the amountof packaging material used and in distribution costs.
In addition, Casio is working to create universal design
packaging for its electronic dictionaries.

Casio Business Service Co., Ltd., inspects theappearance and function of products returned from
distribution, selecting items suitable for reuse. In thepast, many of the products deemed unsuitable for reuse
were disposed of. Now, they are disassembled andthe parts and other valuable resources are reused or
recycled. In this way, the 21.7% of waste sent to landfill
in fiscal 2005 was reduced to 0.5% or less in fiscal
2008, thereby significantly reducing the impact on
the environment.
● Product recycling initiatives
Disassembly atworkshops employing
people with disabilities

Shipped forreuse>>> Ref. p22. Universal Design Evaluation Items for Electronic Dictionary
Packaging

Material
separation

Changes in digital camera packaging
63%

57%

40%

● Reductions in box volume
Up to 2006

Distribution

FY2008From May 2006

From July 2007

1st improvement

From January 2008

2nd improvement

Reuse
Items unsuitable for reuse

100%

Sale to a
recycling
contractor

Used part
disassemblyParts(for reuse)

Outsourced

Recycling
contractor(crushing,milling, sorting)Metal
recycling
Plastic(material
recycling)

Plastic fuelMetal
recycling
Eco-friendly
cementRoadbase

Casio Business Service● Gross usage of packaging materials and usage per unit of sales
Tons

Tons/ ¥ billion

28

20,00017,500Gross usage of
packaging materials

27.6
23.2

15,000Per unit of sales
Target value

21.1
22.0

21.4

21.0
19.3

12,50024
20
16

10,0007,500

1212,27012,155

12,284

12,422

13,09013,0595,000

Casio’s products made with leading-edge technologies
use rare metals that are gradually disappearing from theearth. A challenge for us in the future is recycling therare metals from existing Casio products—what might
be called a rich urban mine. We are determined to keep
contributing to society and the global environment.
Casio Business Service Co., Ltd.

04

2,500
0

08

We Dream of a Future of Recycling Rare Metals

2001

2004

2005

2006

2007

2008 (FY)0* The figures for gross usage of packaging materials are paper-based, cardboard,plastic materials and polystyrene foam.

Reused Packaging for Digital Cameras
On February 1, 2008, Casio Techno Co., Ltd., started reusing
packaging of repaired items.
Products for repair that are sent in with packaging materials
provided by the customer sometimes experience problems thatare likely caused by impact during transportation.
Furthermore, earlier shipping packaging was simple
cardboard. It was generally large and could only be used alimited number of times.
So we wondered if it was possible to make a single
packaging case that customers could use easily, that could besent by mail, and that could be used in the three steps needed
for repairs—sending the packaging materials, and getting
and returning the item. It would have to be shockproof and berecyclable. So we made packaging materials of low expanded
polypropylene, padded with a protective sheet of low resilience
urethane.

This packaging material is being used for about 500 repairs
a month, contributing to reduction of CO2 emissions throughthe reduction of packaging materials and a smaller box size.
The application for repairs can be made from our website,
and items for repair can be taken to a post officeor convenience store, which has resulted inbetter service.
We hope that in the future, morecustomers will use this service.
I’m personally very pleased to be able
to make a contribution, however small, toprotecting the natural environment.
>>> Web Repairs desk: www.e-casio.co.jp

Joji Oikawa
Casio Techno Co., Ltd.

50

Casio Corporate Report 2008

Environmental Communication
Casio believes that the key to effective communication about its global environmental initiatives is giving
people the chance to see, feel, and experience things for themselves.

Eco-Products 2007 at Tokyo Big Sight,
December 2007
Exhibit theme: “The Harmony of Technology
and Ecology”
On the stage, a presentation was given on the current
state of environmental destruction in various areas of
the globe. Then, a simple explanation was given about
what Casio can do to protect the environment, and theinitiatives that the company is taking. Next introduced
were Casio’s goals and its achievements in showing that
product manufacturing and a healthy environment canexist side by side. The exhibit clearly communicatedCasio’s commitment to global environmental initiatives
as the company’s most important social responsibility.
>>> Ref. p23. Environmental Communication

Casio and the Global Environment

Calculator assembly experience
Casio gave children a chance to practice building
calculators in order to give them a hands-on experienceof the fun of building things. This personal learning
experience offered at the Casio booth reproduced partof a CSR activity undertaken at Casio group sites inJapan. It was conducted five times a day for three days.

Exhibition corner
This corner showcased Casio’s
initiatives in energy saving, resource
conservation, longer productlifetimes, and CO2 reductions.

CES 2008 (Consumer Electronics
Show) in Las Vegas, January 2008
Environment corner
Exhibit theme: Energy Saving, Resource
Conservation and Reduction of CO2during Transportation
This year marked Casio’s second environmental exhibition in the United States. Casio
explained how products using Casio’s coretechnologies—products that are compact,
lightweight, slim and energy efficient—contribute to environmental conservation
through displays of partially disassembled
products. The exhibit also clearly showed theresults of Casio’s initiatives to reduce CO2
when its products are in transit. The boothdrew many visitors.

Casio Corporate Report 200851

Independent Opinion of the
Casio Corporate Report 2008
The opinion presented here was written based on the content
of this report and interviews with Casio personnel responsible for human resources, procurement, environmental and
CSR initiatives.
Casio’s CSR initiatives have begun to use the PDCA (plan,do, check, act) management cycle for a wide range of social
efforts including reducing the company’s environmental
impact.
Commendable efforts by Casio• For the dry etching process employed in the manufacture of TFT liquid
crystal panels, Casio developed a process using F2 as a substitute for SF6,
a gas which has a high warming factor (pages 19 and 20). Casio shouldtake active steps to apply this process in commercial manufacturing, andmake it available to other companies in Japan and overseas.
• Casio continues to disclose the number of calls to the Whistleblower
Hotline (page 23). In addition to noting the existence of the hotline andhow it is used, Casio should be more active in disclosing the company’s
response to calls.
Points for improvement while commending progress to date
• For the first time, Casio held meetings with overseas suppliers in China
and Thailand to request them to work on CSR in areas such as reducing
environmental impacts and demonstrating greater concern for the humanrights of employees. Looking to the future, Casio should establish asystem for “visualizing” the environmental and human rights initiatives andproblems of its suppliers, as well as forums for sharing and honoring bestpractices, and resolving relevant issues.

Points for improvement• In this report, Casio should present more detailed data on groupcompanies in Japan and overseas, and improve the accuracy of thereport from the point of view of the group as a whole. Casio should
be aware that this lack of data suggests a failure to assess the actual
situation or a lack of progress in initiatives, and should work to makeprompt improvements.
• Casio must take more sophisticated steps concerning reuse of theincreasingly expensive rare metals used in high performance products
such as cellular phones, digital cameras and electronic dictionaries forwhich recycling systems are not yet established. Measures would include
recovery of rare metals and development of products that use recycled
metals.
• The company’s structures for research and development, and production
and sales are built on long-term market forecasts. In the same way, Casio
should establish a groupwide personnel portfolio based on a long-term
plan, building recruitment and training systems that can capitalize on adiverse workforce as a truly global company.
• Rather than dividing the company’s emergency response systems
between the relevant departments according to the type of emergency
such as accidents, infectious diseases, and IT-related incidents, Casio
should establish an integrated framework (page 22). In addition, Casio
must also position support for the local communities around Casio
offices as an important social element of its business continuity plan, andprepare to provide this support.
• Casio has not yet achieved Japan’s legally mandated employment rate for
persons with disabilities. In order to fulfill this requirement, the company
must study the measures taken by other companies and promptly carryout more active development of suitable job types (page 30).
Hideto Kawakita, Chief Executive Officer

International Institute for Human, Organization and the Earth (IIHOE)Profile of IIHOEInternational Institute for
Human, Organization and theEarth (IIHOE) is a nonprofit
organization (NPO) that has been supporting NPO
management and CSR capacity building since 1994.
http://blog.canpan.info/iihoe (in Japanese)

Responses to the Independent Opinion of the 2007 Report
Independent Opinion In addition to stating whether or not the environmental
action targets for business sites have been achieved, the main causes ofsuccess or failure should be described.
Casio’s Response The Casio Corporate Report 2008 presents detailed
examples of the relevant activities and the main data points in an easy tounderstand, readable format. Concerning the results of the environmental
action plan and analysis of issues and their background, Casio has madeimprovements by presenting the results, performing analyses and describing
future initiatives in the areas of environmental accounting, the ﬁght against
global warming, and effective use of resources.

Independent Opinion Supplier Guidelines are given to part suppliers andbusiness outsourcers. However, clear guidelines also need to be created toensure the safety of the people living in the places where raw materials are
obtained. Moreover, support should be actively provided to promote suchinitiatives.
Casio’s Response Under the Supplier Guidelines, Casio adopted a Supplier
Checklist for CSR Procurement which sets speciﬁc standards for
implementation. Casio performed implementation surveys and provided
needed improvements (page 29).

Independent Opinion In its emergency response measures, Casio aims tosecure the safety of employees and their families, preserve corporate assets,
and maintain business activities. In addition to these goals, Casio must also
position support for the local communities around Casio ofﬁces as animportant social element of its business continuity plan, and prepare to provide
this support.
Casio’s Responseofﬁces (page 22).

52

Casio is now supporting local communities around Casio

Casio Corporate Report 2008

Independent Opinion In order to promote initiatives at each individual ofﬁcesite for addressing environmental and social problems (especially reducing
CO2), Casio should commend proposals and practices introduced by small
groups, and create a corporate climate where all employees provide one
another with mutual support.
Casio’s Response As individual initiatives at each ofﬁce site, starting in 2007
Casio adjusted group targets and set appropriate targets for each ofﬁce site,
and the Environment Center spearheaded speciﬁc improvement activities at
each site. Furthermore, at the Casio Group Environmental Conference held
twice a year in August and February, several sites make reports on theiractivities as a means of sharing information and improving on their efforts.
Casio will continue this program.

Independent Opinion A ﬂextime system needs to be introduced as a support
measure for employees with child or nursing care responsibilities. This includes
shorter or revised work times, not only providing leave opportunities.
Casio’s Response Casio has established Rules Concerning Child Care Leave
and Rules Concerning Nursing Care Leave. However, in addition to providing
leave opportunities, Casio is also implementing shorter work times as part ofan overall revision of employment formats (page 32). At Casio Computer Co.,
Ltd., 37 employees have made use of shortened working hours for the purposeof child care. As of March 31, 2008, no one has made use of the provisions forfamily care.

Independent Opinion Casio has not yet achieved the legal employment rate
for persons with disabilities. In order to fulﬁll this requirement, the company
must promptly carry out more active development of suitable job types.
Casio’s Response Casio has carried out wide-ranging recruitment without
limitations on job types. By focusing on developing jobs that make maximum
use of the capabilities of the individual, Casio has succeeded in hiring persons
with disabilities in diverse job types, including quality assurance, software
design, and staff positions (page 30).

History of Casio
Contributing to Society: A History of Innovative Product Craftsmanship and Strong
Stakeholder Relationships

1957
Commercial production of the world’s ﬁrst small, fully
electric calculator starts. Casio Computer Co., Ltd., founded.

14-A

Business Activities

CSR Activities
1964

Casio releases 001, its ﬁrst transistor-based electronic desktop calculator.

1965

Export of electronic desktop calculators to overseas markets begins.

1966
1967

Casio Mini

Casiotron

Casio Tone

Casio stock listed on the second section of the Tokyo Stock Exchange.

1970

Casio stock transferred to the ﬁrst section of the Tokyo Stock Exchange.

1972

Casio enters timepiece market with the release of Casiotron,a digital wristwatch.

1974

Production of liquid crystal panels for watches begins.

1978

Casio Tone electronic keyboards released.

1980

TR-2000, Casio’s ﬁrst electronic dictionary, released.
SL-801 solar-powered electronic calculator released.

1981
1982

First G-SHOCK shock-resistant wristwatch released.

1983

PELA super-thin digital watch released.
First LCD shutter page printer released.

1985

ADPS R1, an ofﬁce information processing device that requires
no user program, released.

G-SHOCK1977

Qualiﬁcation program based on meritocracy adopted. Education andtraining system established.

Zero defect campaign launched to promote “Casio known for quality.”

Casio receives Prime Minister’s Commendation for its contributions
to the progress of calculators.

First CASIO WORLD OPEN GOLF TOURNAMENT held.
Dedicated ofﬁce, the Consumer Section, established to receive inquiries from general consumers.
Casio Science Promotion Foundation established.

1986

Company-wide Quality Improvement Campaign launched.

1989

Consumer Section renamed to Customer Service Ofﬁce, and set up in each region of Japan.

1991

Casio Environmental Conservation Committee established.

1993

Casio Environmental Charter and Casio Voluntary Plan for the Environment adopted.
Use of speciﬁed CFCs and 1, 1, 1-trichloroethane discontinued.

QV-10, a digital camera with an LCD monitor, released.

1995

DQD-10 radio-controlled clock released.

1996
1997

Yamagata Casio acquires ISO14001 certiﬁcation.

1998

Casio Code of Conduct established.

World’s ﬁrst watch equipped with GPS function released.

1999“Clean & Green 21” Initiative, a Casio Group-wide environmental action plan, introduced.
Green Procurement Guidelines established.

C303CA, a shock- and water-resistant, cdmaOne-compatible cellular phone, released.

2000

ISO14001 certiﬁcation now acquired at all manufacturing sites in Japan andfour sites of Casio Computer Co., Ltd.

WVA-300D/300K solar-powered radio-controlled watch released.

2001

Casio Green Products 30 (C.G.P.30) campaign launched.
Recycling of secondary (rechargeable) batteries initiated.

KDDI releases ﬁrst au camera-equipped cellular phone with GPS, made by Casio.
EXILIM, then the world’s thinnest, wearable card-sized digital camera, released.

2002

Casio enters the data projector market.

2003

Three Casio sites (the headquarters and Ichinomiya factory of Kofu Casio andYamanashi facility of Casio Micronics achieve zero emissions(less than 1% waste disposed in landﬁlls).
Charter of Creativity for Casio and Casio Common Commitment established.
Casio Code of Conduct revised.

Casio Hitachi Mobile Communications Co., Ltd., a joint venture with Hitachi, Ltd.,for developing cellular phones, established.

2004

CSR Operations Section and CSR Committee established.

OCEANUS ﬁve-motor chronograph watch released.

2005

Casio ships 1 billionth calculator.

2006

Casio Computer Co., Ltd., and Casio Lease Corporation obtain Privacy Mark certiﬁcation.
Improvements completed on all products destined for Europe in compliance with the
RoHS Directive.

QV-10

EXILIM

2007

Casio Soft, Casio Computer Co., Ltd. (Information Systems Department) and Casio
Information Service obtain ISMS certiﬁcation.

Casio Corporate Report 2008

53

Casio Computer Co., Ltd.
www.casio.com
For inquiries on CSR in general:
CSR Operations Section
Casio Computer Co., Ltd.
1-6-2 Honmachi, Shibuya-ku, Tokyo 151-8543
Tel.: +81-3-5334-4901 Fax: +81-3-5334-4547
E-mail: csr-report@casio.co.jp
For inquiries on environmental issues:
Environment Center
Casio Computer Co., Ltd.
3-2-1 Sakae-cho, Hamura-shi, Tokyo 205-8555
Tel.: +81-42-579-7256 Fax: +81-42-579-7718
E-mail: eco-report@casio.co.jp
Published: September 2008