BusinessResults
Briefing(Fiscal Year Ending March 31,2015)

April 1,201４-September 30,2014

Mandom Corporation(Securities Code: 4917)

Contents

1. Consolidated Interim Business Results
2. Consolidated Net Sales
3. Consolidated Income
4. Summary of Our Strategic Business5. Forecast of Consolidated Business Resultsfor FY2015/3

1. Consolidated Interim Business Results(Unit:Mln Yen)
1Q+2Q
FY2015/3 FY2014/3

Balance

Yr/Yr

Yr/Yr

Achiev.

Net Sales

38,45237,043

1,408

103.8%

105.6%

98.6%

Operating Income

5,240

5,356

▲ 115

97.8%

－109.2%

Ordinary Income

5,577

5,593

▲ 1599.7%－112.0%Net Income

3,386

3,302

83

102.5%－117.2%1

2. Consolidated Net Sales
2-1. Net Sales by Region(Unit:Mln Yen)
1Q+2Q
FY2015/3 FY2014/3

Net Sales

Yr/Yr38,45237,043

1,408

103.8%

Japan

23,85423,292562

102.4%

Indonesia

8,432

8,039

393

104.9%

Others

6,165

5,712

453

107.9%

2-2. Net Sales by Region Analysis(Year-on-Year)(Unit:Mln Yen)

Consolidated
Japan

Balance

1,408

2-3. Net Sales by Region Ratio(Year-on-Year)
ASIA
38.0％

ASIA
37.1％

16.0％

15.4％

562
21.7％Indonesia

393

Others453

62.9％

FY2014/3
Interim

21.9％

Japan
Indonesia
Others62.0％

FY2015/3
Interim2

2. Consolidated Net Sales
2-4. Net Sales by Strategic Business Unit

(Unit:Mln Yen)
1Q+2Q

FY2015/3 FY2014/3
Net Sales

Balance

Yr/Yr

38,45237,043

1,408

103.8%

26,14525,858286

101.1%

22,10722,343

▲ 236

98.9%

Women's Cosmetics Business

4,170

3,693

477

112.9%

Women's Cosmetry Business

4,133

3,624

508

114.0%

Other Business

4,002

3,867

135

103.5%

Men's Grooming Business
GatsbyMenʼs Grooming Business
FY2015/3Interim Results

GrowthRate(Unit:Mln Yen)

0

Womenʼs Cosmetics Business
FY2015/3
Interim Results

GrowthRate

4,170+12.9％

Womenʼs Cosmetry Business
FY2015/3
Interim Results
Total

Total

26,145

+1.1％

Total

Gatsby22,107-1.1％

MandomBeautyLucido-L

PixyPucelle

Lucido
Japan

Asia

Japan

Asia

GrowthRate+14.0％

4,133

Japan

Asia

3

3. Consolidated Income
3-1. Operating Income by Region(Unit:Mln Yen)
1Q+2Q

FY2015/3
ResultFY2014/3

per Sales

Resultper Sales

Balance

Yr/YrOperating Income

5,240

13.6%

5,356

14.5%

▲ 115

97.8%

Japan

3,63915.3%

3,868

16.6%

▲ 228

94.1%

Indonesia

540

6.4%

607

7.6%

▲ 6789.0%

Others

1,060

17.2%

880

15.4%

180

120.5%

3-2. Operating Income by Region
Analysis(Year-on-Year)(Unit:Mln Yen)

Consolidated

3-3. Operating Income by Region Ratio(Year-on-Year)
ASIA
27.8％

ASIA
30.6％

▲115
16.4％

Japan
Indonesia
Others

▲228

11.3％

20.2％
10.3％

72.2％

69.4％

▲67180Japan
FY2014/3
InterimIndonesia
Others

FY2015/3
Interim4

3. Consolidated Income
3-4. Operating Cost Analysis (Year-on-Year)
Operating Cost Total

Cost of Goods

Selling ExpensesAdmin. Cost(Unit: Mln Yen)
ConsolidatedJapan
Indonesia
Others3-5. Operating Cost & Income (Ratio to Sales)
ConsolidatedJapan

Indonesia

OthersCost of Goods
Selling Expenses
Admin. Cost
Operating Income

FY2015/3 FY2014/3
InterimInterim

FY2015/3 FY2014/3
InterimInterim

FY2015/3 FY2014/3
InterimInterim

FY2015/3 FY2014/3
InterimInterim5

3. Consolidated Income(Unit:Mln Yen)

3-6. Ordinary Income and Net Income by Region
1Q+2Q
FY2015/3
ResultNon-operating Income/Loss

FY2014/3

per Sales

Resultper Sales

Balance

Yr/Yr

336

0.9%

237

0.6%

99142.1%

5,577

14.5%

5,593

15.1%

▲ 1599.7%▲5▲0.0%10.0%▲7▲300.8%

Income before Income Taxes and Minority

5,571

14.5%

5,595

15.1%

▲ 23

99.6%

Income Taxes and Minority Interest

1,879

4.9%

2,012

5.4%

▲ 133

93.4%

305

0.8%

280

0.8%

25

109.1%

3,386

8.8%

3,302

8.9%

83

102.5%

Ordinary Income
Extraordinary Proﬁt/Loss

Minority Interests in Net Income
Net Income

3-7. Non-Operating Income/Expenses & Extraordinary Profit/Loss
Non-Operating
Income/Expenses

336

Non-Operating
IncomeNon-Operating
39
Expenses

OthersInterest received/dividend
Foreign exchange loss
Others375

Extraordinary
Profit/Loss▲5

Extraordinary
ProfitExtraordinary
Loss(Unit:Mln Yen)

5

Profit on saleof fixed assets

11

Loss on sale /Loss on disposalof fixed assets

6

4. Summary of Our Strategic Business※Market data calculatedby Mandom

Sales by business category (%)

Menʼs Grooming Business
Hair Styling
Our Hair Jam series was put on the market in order
to correspond to natural hair which young man
pursues. They sold favorably and it also expanded
our share in the hairstyling market.
Menʼs hair styling productmarket trends (Apr. to Sept.)

Sep.2013

Sep.2014

Womenʼs Cosmetics Business
Targeting even greater numbers of Bifesta users,
products were renewed in August, achieving
enhanced ingredient functions.
Along with this, we placed a new TV ad
with Anna Tsuchiya.

Face＆Body Care

we intensified in-store efforts around early deliveryof summer seasonMenʼs summer season productproducts with a focus
market trends (Apr. to Sept.)on paper materials.
But since bad weather
affected, the trackrecord of gatsby
and market were notso good.
Sep.2013

Sep.2014

We broadcasted the TV ad of the deodorantseries corresponding to the middle-aged man's
characteristic body odor. Achieved heightened
recognition of “the middle-aged man's
characteristic body odor” itself and improved
awareness of care.

Womenʼs Cosmetry BusinessWith the renewal of the popular Disney summer
season products and the addition of sales of new
Deodorant Spray items,
the in-store presence of
the Disney Series was furtherintensified. In particular, Body
Sheet was popular.
Body Sheet from the Disney Series74. Summary of Our Strategic Business
Sales by business category (%)

Menʼs Grooming Business
Hair Styling
Sales growth in thehair wax categorywas robust.
TV ad for new Styling Mist product
The new Styling Mistproduct went on sale in Feb. TV ad placement waseffective, and increasingly stores carrying theseproducts.

Womenʼs Cosmetics Business

The new Decorative Series (make-up) wasTrending positively as a result of a combinationof TV ad placement, web strategy utilizing
Facebook, and intensified in-store promotions.

Face＆Body CareUrban Cologne strength continues.
The new Eau de Parfum product is steadily being
distributed to stores.
Shower Gel is also trending strongly.

The popular Urban Cologne series

Womenʼs Cosmetry Business
Mist Cologne is trending strongly. Additional sales ofParfum Body Spray started in April.
Category growth through start of
Body Wipes (body sheet) sales.
New Product Body
Wipes

Thanks to the effects of TV ad placement,
the Hair Vitamin series wastrending strongly, centeringon Modern Trade.
Decorative Series TV ad.

The popular Lucido L Hair Care series

84. Summary of Our Strategic Business
Sales by business category (%)

ChinaCentering on Gatsby hair spray, the menʼs hair styling category was strengthened.
End of year placement of TV ads last year paid off, and our leading product,
Set & Keep Spray, is the No. 1 product on the market.

Nielsen Survey Period Jan to Dec 2013

Steady growth in recognition through TV ad placement

Thailand“Bifesta Cleansing Lotion “ TV ad

In menʼs grooming category, "Gatsby Moving Rubber"(hair wax) made in Japan was introduced in urban
centers, with TV ad placement to gain earlyrecognition.
In womenʼs cosmetics, a TV ad was placed in Februaryfor Bifesta Cleansing Lotion (make-up remover).
Along with this, we implemented promotions such as
strengthening in-store and product sampling, etc.,
and the product became No. 1 in the market.

Nielsen Survey Period Jan to Mar 2014

Indonesia

In Cambodia, our Gatsby menʼs grooming brand wasstrengthened. Sales growth was strong -- centeringon the hair styling and deodorant categories. Startingwith TV ads, we implemented a very diverse
communications strategy targeting consumers,
achieving increasing recognition.
For penetration of the Gatsby brand in Cambodia

95. Forecast of Consolidated Business Results for FY2015/3（Unit:Mln Yen）
1Q+2Q
ResultFY2014/3

3Q+4Q
Yr/Yr

Outlook

FY2014/3

AnnualYr/Yr

Outlook FY2014/3

Yr/Yr

Net Sales

38,45237,043103.8%

32,747

31,172105.1%

71,20068,215 104.4%

Operating Income

5,240

5,356

97.8%

1,879

1,497

125.5%

7,120

6,853 103.9%

Ordinary Income

5,577

5,593

99.7%

1,842

1,737

106.1%

7,420

7,330 101.2%

Net Income

3,386

3,302

102.5%

933

788

118.3%

4,320

4,091 105.6%

10