CES® “Startup Experience Program” Program Rules“CES STARTUP EXPERIENCE PROGRAM” SPONSORED BY THE CONSUMER TECHNOLOGY ASSOCIATION (CTA)
IS OPEN ONLY TO LEGAL, AGE OF MAJORITY U.S. RESIDENTS RESIDING IN THE U.S. AND CANADIANRESIDENTS (EXCLUDING QUEBEC) RESIDING IN CANADA AT THE TIME OF ENTRY. NO PURCHASE ORPAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS PROGRAM. VOID WHEREVER PROHIBITED.

These CES “Startup Experience Program” Program Rules (the “Program Rules”) summarize the requirements
and rules of the Program. The Program Rules are binding on entrants and will co-exist along with the CES®
2025 Exhibit Space Contract signed between CTA and the selected winner(s).
1. Program Dates: The Program begins 12:00:00 AM EST August 30, 2024 and ends 11:59:59 PM EST
September 20, 2024. Up to ten (10) winners will be selected by a panel of judges and the winners beannounced by October 15, 2024.
2. Program Sponsor: Consumer Technology Association® (“CTA”), 1919 S. Eads St., Arlington, VA 22202.
3. Prize Provider: CTA.
4. Eligibility: Participants submitting entries (“Contestants”) may submit one (1) entry per Eureka Parkeligible company. This Program is open only to persons who, as of date of entry are legal residents of
one of the 50 United States the District of Columbia, or Canada, excluding Quebec. Contestants musthave reached the age of majority in their respective state, province or territory of residence at the timeof entry. Employees, contractors, and directors, of CTA, its subsidiaries, sales representatives,advertising, promotion and all other service agencies involved with design, execution or fulfillment of
this Program, and members of the immediate families (defined for these purposes as parents, children,siblings, domestic partner and spouse) or households (whether related or not) of any of the above are
NOT eligible to participate.
5. How to Enter: Contestants must submit an online entry via the form located athttps://www.ces.tech/explore-ces/innovation-for-all-programming/, complete all required
information, and follow the Entry Requirements in Section 6 of these Program Rules. No third-party
entry or entry through sweepstakes service permitted.
6. Entry Requirements:- What to Submit: The online form entry answering all of the questions, including a link to a video nolonger than three (3) minutes introducing: 1) the company; 2) the technology that will be displayedat CES 2025; and 3) how it meets the judgment criteria outlined in Section 7.
-Language: English-Eureka Park Company Eligibility: This Program is open to startup companies founded by diverse
groups (including ethnic or gender minorities underrepresented in the technology industry,individuals with disabilities, etc.) or supporting technologies that serve these diverse groups. The
technology does not need to be exclusively marketed to these communities. Companies must meetthe criteria to exhibit in Eureka Park as listed at https://www.ces.tech/exhibit/apply-to-exhibit-ateureka-park/. These include that if the company has launched its first product, it must havelaunched on or after January 1, 2024, technology must be demonstrable as a protype, product orservice under own brand name(s), and must be a first-time exhibitor or a second-time exhibitor inEureka Park.
-Copyright: Your video post must be your own original work and property and may not contain any
commercial copyrighted images. By entering the Program, you represent and warrant that (a) yourvideo post is your original work and that you own all rights, including copyright rights, in your video
post; (b) You have the rights to give CTA permission to use the video per Section 9; (c) Your video
post does not infringe the intellectual property, privacy or publicity rights or any other legal or
moral rights of any third party; (d) Your video post does not contain any defamatory, libelous,indecent, illegal or obscene material; and (e) you have obtained permission from each person
whose name, image, or likeness (collectively, "Likeness") is included in your video post, suchperson(s) have granted you all necessary rights to use their Likeness as described in these Program
Rules, and you can make written copies of such permissions available to the Sponsor upon request.
(If the Likeness of a minor is included in your video post, such grant of rights must include written
permission from the minor's parent or legal guardian authorizing the use of the minor's Likeness.)-Exhibit Space Contract Agreement: If selected as a winner, you must agree to sign and return a CES
2025 Exhibit Space Contract with CTA to reserve your booth space in the Eureka Park exhibit areaat the CES 2025 in Las Vegas, Nevada on January 7-10, 2025.

7. Winner Selection: A panel of CTA judges will select up to ten (10) winners. Winners will be selected byevaluation ranking based on four (4) qualifications: 1) The technologically innovative nature of theproduct; 2) Engineering qualities including the feasibility of the product working and going to market;
3) Aesthetic and design qualities; and 4) The product’s impact in the communities it is created to serve.
Judges will rate each product on a scale from one to three for each of the qualifications and will add
the scores in each qualification for a total score. Total scores will be ranked one through ten, thehighest score being ranked first. Contestants with the ten (10) highest scores overall will be selected aswinners. In the event of a tie for the tenth spot, the judges will evaluate the affected Contestants on
which company has best demonstrated testing their product in the designated market to determine
the tie breaker. Winners will be selected and announced by October 15, 2024 via email. If Program
deadline is extended based on low entries, such extension will be publicly announced on the programwebsite and notification to winners will also be delayed. Odds of winning depend on the number ofeligible entries received. Designation as a prize winner is subject to proof of compliance with Program
Rules, maintaining compliance with these Program Rules and approval by CTA. As a condition ofwinning the prize, winners will be required to supply contact information including, but not limited toname, address, phone number and email address. Personal information will be used solely to distributeprizes and will not be used for marketing purposes. Once notified, winners must complete a CES 2025
Exhibit Space Contract which must be signed and returned to CTA within 20 days of CTA’s initial sales
contact. Failure to timely sign and return this Exhibit Space Contract, or not agreeing to attend andexhibit at CES 2025, may result in the applicable winner's disqualification, forfeiture of all interest inprizes, and the selection of a substitute winner. Prizes not won and claimed by an eligible winner inaccordance with these Program Rules will not be awarded and will remain the property of CTA. For alist of winners (available after October 15,2024), send your request with a self-addressed stamped
envelope to Consumer Technology Association Foundation, 1919 S. Eads Street, Arlington, VA 22202.
8. Grand Prize: Ten (10) Winners will each receive: one (1) 8’ x 10’ upgraded booth package in the Eureka
Park exhibit area at the CES 2025, in Las Vegas, Nevada on January 7-10, 2025; 10 complimentary
exhibitor badges; one (1) $2,500 award; complimentary meeting rooms in the Eureka Park
marketplace; and other promotional opportunities if available. Total maximum ARV of all prizes:$25,000. Prizes are not transferable. No cash redemptions. No substitutions, except that CTA reserves

the right to substitute a prize of equal or greater value. If a Contestant enters and wins, but has alreadypurchased a booth for CES 2025, CTA will not refund the booth cost already paid, but instead will give acredit toward CES 2026. All prizes will be awarded provided they are properly claimed in accordancewith these Program Rules and a sufficient number of eligible entries are received. Limit one (1) prize
per company. If a prize winner is 18 but deemed a minor in his/her state or province of residence, theprize will be awarded on behalf of the minor to his/her parent or legal guardian, who must comply withthe prize claim requirements and must sign any documents/waivers/releases provided upon winning.
9. Rights Granted to CTA: Except where prohibited, by entering the Program you irrevocably agree that
the CTA and its affiliates and their respective assigns, agents and licensees (collectively, the "CTAParties"), may use your name, likeness, voice, video and any statements regarding your participation inthe Program (collectively, "Your Likeness") throughout the world, in perpetuity, in any media, without
limitation or compensation to you. By entering the Program, you permanently waive all intellectual
property rights, privacy/publicity rights and other legal or moral rights that might preclude the use ofYour Likeness, and you agree not to sue or assert any claim against the CTA Parties relating to their useof Your Likeness. Each Contestant selected as a Program Winner grants CTA permission, withoutcompensation or prior approval, to use its name, detailed description, website andphotograph/Likeness in promoting this or similar award programs in the future.
Videos included in the Program entry may be used by CTA for promotion purposes.
U.S. Contestants: By entering the Program, you agree and irrevocably grant to the CTA Parties theunconditional, royalty-free right and license to reproduce, encode, store, copy, transmit, publish, post,
broadcast, display, publicly perform, adapt, edit, exhibit, create derivative works and otherwise use orreuse your submission and video post, throughout the world, in perpetuity, in any media, including,without limitation, the Internet.
Canadian Contestants: By entering the Program, you agree that the CTA Parties have a non-exclusive
license to reproduce, encode, store, copy, transmit, publish, post, broadcast, display, publicly perform,adapt, edit, exhibit, create derivative works and otherwise use your submission. If you are selected andconfirmed as a winner, CTA will provide an assignment of rights contract for your video submission,
which you will need to sign.
10. Additional Information: By entering, you agree to abide by these Program Rules and the decisions ofthe CTA, which shall be final in all matters relating to the Program.
a. The CTA Parties and its clients, officers, directors, agents and employees are not responsible or
liable for: (1) garbled, illegible, incomplete, damaged, misdirected, late, lost or failed entries; (2)telephone, electronic, hardware, software, network, Internet or computer malfunctions,failures or difficulties; (3) errors or delays in transmission; (4) any condition caused by events
beyond the control of the CTA Parties which may cause the Program to be disrupted orcorrupted; (5) any losses or damages caused by participation in the Program or acceptance or
use of the prize; or (6) any printing or typographical errors in any materials associated with theProgram.
b. CTA may prohibit you from participating in the Program, in its sole discretion, if you fail tofollow the Program Rules or act: (a) in a manner it determines to be not fair or equitable; (b)with an intent to annoy, threaten or harass any other Contestant or the CTA Parties; or (c) in
any other disruptive manner.
c. Entries deemed by CTA in its sole discretion to be immoral, obscene, indecent, profane, or notin keeping with the CTA’s image will be disqualified.

d. CTA reserves the right in its sole discretion to disqualify any entry at any time which, in the CTA
Foundation’s opinion, endangers the safety or wellbeing of any person, or fails to comply withthese Program Rules.
e. CTA reserves the right to limit, or restrict upon notice, participation in the Program by any
person or entity at any time for any reason.
f. CTA reserves the right in its sole discretion to cancel, terminate or suspend this Program should
there be an insufficient number of entries, electronic viruses, malicious software attacks,
unauthorized human intervention, systems malfunctions, failures, difficulties or other causes
beyond the control of CTA and its agencies which may corrupt or affect the administration,security, fairness or proper play or conduct of the Program.
g. CTA’s decisions are final and binding.
11. Privacy Statement: CTA adheres to all applicable data privacy and security laws. CTA will collectinformation for the purpose of registering companies for this Program. In order to process entries, thisinformation is required. If you choose not to supply the information, you will not be eligible to enter
this Program. By submitting information in the entry process, you consent to your personal
information being processed and used for the specific purposes set forth below:
a. Data Administrator: Consumer Technology Association, 1919 S. Eads Street, Arlington, Virginia, USA
22202.
b. Information collected during registration includes: name, business job title, company, address,corporate website, and email address.
c. The Data Administrator may retain submission forms for archival purposes for up to three (3) years.
CTA reserves the right to retain Program Winner submissions indefinitely for archival purposes.
d. Information collected during submission will be used to verify consumer technology industry
affiliation and to send transactional emails directly related to Eureka Park Video Program.
e. The data will be shared with CTA in working with CTA to select finalists.
f. Personal information collected will be protected under the rules and laws of the United States ofAmerica.
g. If you need to correct information, obtain a copy of the information, request deletion of theinformation you have submitted, or submit a complaint, please send a request todiversity@cta.tech. Note that if you request deletion of submitted information, you may beineligible for this Program as we require certain information to process and retain registration.
h. Please familiarize yourself with CTA's full Privacy Policy.
12. Disputes and Governing Law: By participating, Contestants forever and irrevocably release, indemnify,and hold harmless, CTA and its officers, directors, employees, agents and all others associated with thedevelopment and execution of this Program from and against any injury, loss or damage caused or
claimed to be caused by your participation in the Program and/or the acceptance, awarding, receipt,
use and/or misuse of the prize, including without limitation personal injury, death, and/or property
damage. Contestants agree that the CTA Parties are not responsible for any warranty, representation,or guarantee, expressed or implied, in fact or in law, relating to the Program and/or the awarding ofany prize. In the event that the preceding release and indemnity clause is determined by a court ofcompetent jurisdiction to be invalid or void for any reason, Contestants agree that, by entering theProgram, (i) any and all disputes, claims, and causes of action in connection with the Program, or anyprizes awarded, shall be resolved individually without resort to any form of class action; (ii) any claims,
judgments and awards shall be limited to actual out-of-pocket costs incurred, including costsassociated with entering the Program, but in no event attorney's fees; and (iii) and Contestants hereby
waive all rights to claim punitive, incidental or consequential damages and any and all rights to havedamages multiplied or otherwise increased and any other damages, other than damages for actual out-of-pocket expenses. Contestants agree that all issues and questions concerning the construction,
validity, interpretation and enforceability of these Program Rules, or the rights and obligations of CTA,
or contestants in connection with the Program, shall be governed by the laws of the Commonwealth ofVirginia, without giving effect to any choice of law or conflict of law rules. Contestants consent to theexclusive jurisdiction of the State and Federal courts in the Commonwealth of Virginia.
This Program is in no way sponsored, endorsed or administered by, or associated with, any video
platform/site used by contestants. By participating in this Program, you acknowledge that you areproviding information to the CTA.