Kobe Institute of Computing, Syllabus 2023

1. Course Code2296
2. Course Title
M31e: ICT Business Strategy
3. Teacher
TSUCHIDA, Masayuki
4. TermFall 2
5. Course Requirements (Courses / Knowledge for this course) and Important Information
None
6. Course Overview and Objectives
In this course students learn fundamental knowledge of ICT business development. Students
learn basic business administration subjects such as business strategy, marketing, innovation,accounting, finance and so on. They also learn how to analyze and plan business. Students
learn basic knowledge through lectures at first, and then they learn some applied examples
through case studies.
7. Course Outline
1 Orientation
2 External environment analysis
3 Internal environment analysis
4 SWOT analysis
5 Competitive Strategy
6 Business Strategy
7 Marketing
8 Innovation
9 Business Accounting & Finance
10 Financial Analysis
11 ROI Analysis
12 Business Model, Business Plan
13 Business Presentation (Lecture)
14 Business Analysis (Work)
15 Business Analysis (Presentation)
16
8. Textbooks (Required Books for this course)
None (Course materials will be distributed.)
9. Reference Books (optional books for further study)None
10. Course Goals (Attainment Targets)(1) To acquire fundamental knowledge about business administration and to be able toexplain it.
(2) To be able to analyze the business, using business analysis tools.
(3) To be able to explain the business strategy and business model of successful business.
(4) To be able to understand and utilize the methods and procedures of ICT businessdevelopment.
(5)
(6)
(7)
(8)

11. Correspondence relationship between Educational goals and Course goals
Educational goals of the school
Course GoalsHigh level ICT Basic academic skills
Specialized knowledge and literacy(1), (2), (3), (4)skillsAbility to continually improve own strengths
Problem setting
Ability to discover andHypothesis planning
Human skill resolve the problem inHypothesis testing(TankyusocietyPracticeskill）
Fundamental
Ability to step forward(2), (3)Ability to think through(2), (3)Competencies for
Ability to work in a team(2), (3)Working Persons
Professional ethics
12. Evaluation
Goals
Evaluation method & point allocation
examination
QuizReports Presentation Deliverables
Other(1)〇(2)〇〇(3)〇〇(4)〇(5)(6)(7)(8)
Allocation
6040
13. Evaluation Criteria
Examination
QuizReports

The contents of daily class reflection must be done well.
The solution must be discussed based on the knowledge learnt in the classes.

Presentation

Business analysis must be mentioned using analysis skills and presentation
skills such as delivery, content and composition.

Deliverables
Other
14. Active Learning
Hourly percentage of active learning within the whole class time

20%
1 Active learning such as problem solving assignment using theknowledge and skills acquired in class.

All the time

2 Active learning such as group works and discussions.

Sometimes

3 Outcome presentations and feedbacks.

Not at all

4 Students actively make decisions on how the class should beconducted.

Not at all

15. Notes

16. Course plan
(Notice) This plan is tentative and might be changed at the time of delivery

Lesson 1: Orientation(Lecture 90min)

The overview and the introduction of the course are explained.
1. Orientation
2. The objectives of ICT business; Value creation and value capture
3. Business analysis frameworks
4. 3C analysis; Company, Customer and Competitor
Lesson 2: External environment analysis(Lecture 90min)

To develop the business, the external and internal environment analysis is essential. At first,students learn the external business environment analysis.
1. External environment
2. PEST analysis; Political, Economic, Social and Technological issues
3. Future prediction
Lesson 3: Internal environment analysis(Lecture 90min)

Students learn the internal business environment analysis.
1. Strength and Weakness of the company
2. Value-chain
3. Core competenceLesson 4: SWOT analysis(Lecture 30 min, Work60min)
To execute the environment analysis, the SWOT analysis is a very popular tool.
Students learn how to use SWOT analysis through a case study.
SWOT analysis:
1. Lecture and individual work
2. Group Work
3. Class discussion
Lesson 5: Competitive Strategy
Students learn some ideas of competitive strategy.
1. Five forces in the industry
2. Strategy group and generic strategy
3. Blue Ocean Strategy(Lecture 90min)

Lesson 6: Business Strategy(Lecture 30 min, Work60min)

Groups of students work case study of business strategy.
1. Lecture and individual work
2. Group work
3. Class discussion
Lesson 7: Marketing(Lecture 90min)

Famous business scholar Professor Peter Drucker said, “the two enterprise functions aremarketing and innovation.” Students learn the overview of the function of “Marketing”.
1. What is Marketing?
2. Marketing 4Ps; Product, Price, Place and Promotion.
3. Marketing strategy

Lesson 8: Innovation(Lecture 90min)

Students learn the other function “Innovation”.
1. What is Innovation? Definition and examples
2. Innovator's Dilemma
3. Social innovation
Lesson 9: Business Accounting & Finance(Lecture 90min)

Accounting and finance are fundamental skills for business.
Students learn the basic idea of financial accounting.
1. Balance sheet (B/S)
2. Income statement (I/S)
3. Cash Flow statement (C/F)

Lesson 10: Financial Analysis(Lecture 30 min, Work60min)

Students understand financial analysis through case study.
1. Financial ratio analysis (ROA, ROE, profit ratio, turnover ratio, etc)
2. Group work

Lesson 11: ROI Analysis
Students learn the basic idea of ROI (Return on Investment).
1. Basic idea of Discount Cashflow
2. NPV(Net Present Value), IRR(Internal Rate of Return)
3. Decision Making of ROI(Lecture 90min)

Lesson 12: Business Model, Business Plan

(Lecture 90min)

For ICT business development, the business model is very important. Students learn basic
ideas of business model and business plan.
1. Business Model Canvas
2. Examples of Various Business Models and ICT solutions.
3. Business plan factors

Lesson 13: Business Presentation (Lecture)(Lecture 90min)

To promote a new business, persuading other people is essential matter. So, students learn
business presentation skill.
1. Objectives of Business Presentation
2. Presentation Delivery skills
3. Presentation Content and Composition

Lesson 14: Business Analysis (Work)(Lecture 10 min, Work80min,)Students deepen their understanding with business analysis work.
1. Business analysis (Work)
2. Preparing Presentation (Work)

Lesson 15: Business Analysis (Presentation)(Presentation 60min,Discussion 30min)
Students make presentations of their business analysis. After each presentation, we haveclass discussion.
1. Presentation and class discussion
2. Wrap-up