Marketing Bulletin
http://marketing-bulletin.massey.ac.nz

Terms of Use
This website is hosted by Massey University, New Zealand. If you access this site from outside New Zealand it is yourresponsibility to ensure compliance with applicable laws. Any policies of the Marketing Bulletin are interpreted inaccordance with, and governed by, the laws of New Zealand
Copyright Policy
Material on this site is protected under the Copyright Act 1994. This includes all text, graphics, and overall web design.
No part of this publication shall be adapted, modified, reproduced, copied or transmitted in any form or by any means
including written, electronic, mechanical, reprographic, photocopying, or recorded means.
Furthermore, this publication shall not be stored in whole, part, adapted or modified form, in or for any retrieval systemof any nature without the written permission of the copyright owner.
This does not extend to the ‘permitted uses’ listed in the copyright act. Individuals may make copies for personal or
educational purposes, provided proper reference is made to the original text.
This permission does not extend to the material on websites linked to the Marketing Bulletin. That material may only be
used in accordance with the copyright notices on the individual website concerned. The Marketing Bulletin and its
editorial staff make no representation as to the accuracy of the information contained on these websites, including
whether unacceptable or inappropriate content is contained on such sites. The Marketing Bulletin accepts noresponsibility for the privacy policies or use of visitor information on these websites.
Privacy Policy
Our privacy policy is governed by New Zealand's Privacy Act 1993. Any personal information you provide to theMarketing Bulletin will remain confidential and will not be released to third parties. The information provided will be
used to:- develop a profile of Marketing Bulletin readers to assist in the selection of articles of interest- enable readers to use the site's search and retrieve capabilities- provide readers with email alerts if they desire when articles of interest are published or new services added- enlist the service of reviewers if interest is indicated- request participation in on-line research conduced by researchers within the Department of Marketing, MasseyUniversity, New Zealand if agreed
The Marketing Bulletin will hold personal information securely and will not disclose it except for agreed purposes orwhen required by law. Your personal information can be inspected and updated at any time. If you chose to delete youraccount, all information related to your account will be deleted and will not be stored in any form, electronic or physicalby any system related to the Marketing Bulletin, and furthermore will not be transferred to any other system.
Disclaimer
The views, statements and opinions expressed in the Marketing Bulletin are not necessarily those of the editorial staff orthe publishers. Every effort is made to ensure that the information contained on the site is accurate and current.
However, the editorial staff and publisher accept no responsibility for the ideas, methods or materials presented byindividual authors or their subsequent use by readers.