Otsuka Foods and Otsuka Pharmaceutical to Partner with ITO EN
on Cross-Sales of Products in Vending Machines
Tokyo, Japan, February – Otsuka Foods Co., Ltd. announced today that Otsuka Foods Co., Ltd.
(Headquarters: Chuo-ku, Osaka; President and CEO: Yoshihito Nakai) and Otsuka PharmaceuticalCo., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Taro Iwamoto) have reached abusiness alliance agreement with ITO EN, Ltd. (Headquarters: Shibuya-ku, Tokyo; President:Daisuke Honjo) to cross-sell the companies' products in vending machines. The companies willlaunch the cross-selling alliance on April 1, 2011, with Otsuka Pharmaceutical's "ORONAMIN-CDRINK" and ITO EN's "Oi Ocha".
Within their beverage business, Otsuka Foods and Otsuka Pharmaceutical, which share vending
machines in common, will expand their sales channel and strengthen their sales base while
fostering the growth of brands including "SINVINO JAVA TEA STRAIGHT", "MATCH","Crystal Geyser", "ORONAMIN-C DRINK", and "POCARI SWEAT". At the same time, ITO EN
will expand its sales outlets while fostering the growth of brands including "Oi Ocha", "JujitsuYasai", "TEAS' TEA", and "TULLY'S COFFEE".
Under the agreement, Otsuka Foods and Otsuka Pharmaceutical will sell the carbonated energy
beverage "ORONAMIN-C DRINK" through ITO EN's vending machines, and ITO EN will sell its
Japanese tea beverage "Oi Ocha", the pillar of its beverage business, through Otsuka Foods' andOtsuka Pharmaceutical's shared vending machines.
Vending machines are a major sales channel for the soft drink market, accounting for over 30% ofsales. Otsuka Foods and Otsuka Pharmaceutical aim to enhance the appeal and boost the sales
efficiency of vending machines, and at the same time further enhance the companies' managementbase in their beverage businesses. In addition, the companies are furthering the development ofproducts that contribute to the health of customers while striving for a sales structure that leads tohigher customer satisfaction.

-1-Details of the Business AllianceBusinessAlliance
Starting DateProducts
Covered：Cross-selling of Otsuka Pharmaceutical/Otsuka Foods and ITO EN products
through the companies' vending machines
Friday, April 1, 2011：：

ITO EN products: "Oi Ocha Ryokucha" 500ml PET bottle and 280ml PETbottle
Otsuka Pharmaceutical products: "ORONAMIN-C DRINK"：

Company Overviews
Otsuka Foods Co., Ltd.
Established
Capital：：May 19, 1955
¥1,000,000,000

Representative
Head Office
Number ofEmployees
Business
Description：

Yoshihito Nakai, President
3-2-27 Otedori, Chuo-ku, Osaka 540-0021：：：

819 (as of March 31, 2010)
Manufacture, sales, and import of foods and beverages

Otsuka Pharmaceutical Co., Ltd.
Established
CapitalRepresentative
Head Office
Number ofEmployees
Business
Description：：：：August 10, 1964
Japanese Yen 20 Billion
Taro Iwamoto, President and Representative Director
2-9 Kanda-Tsukasamachi, Chiyoda-ku, Tokyo 101-8535 JAPAN： 5,826 as of March 31, 2010：

Manufacture, sales, import/export of pharmaceuticals, clinical testing
and medical equipment, food products and cosmetics

Established
Capital：：August 22, 1966
¥19,912,300,000

Representative
Head Office
Number ofEmployees
Business
Description：

Daisuke Honjo, President
47-10, Honmachi 3-chome, Shibuya-ku, Tokyo 151-8550

ITO EN, Ltd.

：：：5,237 (as of April 30, 2010)
Manufacture and sale of tea leaves and beverages-2-