Final Report < JFW Textile Fairs 2014 A/W > 20.Dec.2013

Final Report – JFW Textile Fairs 2014AW –< Dates > Nov. 20 – 21, 2013 (Wed. & Thu.)< Venue > Tokyo International Forum / Exhibition Hall
< Organiser > Japan Fashion Week Organization
JFW Textile Division Steering Committee< Supporters > Ministry of Economy, Trade and Industry /Organization of Small & Medium Enterprises and Regional Innovation, Japan /Japan External Trade Organization (JETRO) / Japan Apparel-Fashion Industry Council /The Japan Textiles Importers’ Association, Japan Textile Exporters’ Association

The concurrent shows, < Premium Textile Japan 2014 Autumn / Winter（PTJ2014AW）> and< JFW JAPAN CREATION 2014（JFW-JC2014）>, organised by the Japan Fashion Week Organization
took place over 2 days, Nov. 20-21, at the Tokyo International Forum at Yurakucho, Tokyo.
Relocating to the Tokyo International Forum from last year was a move well-received by visitors, who
evaluated it as more convenient and accessible. They also voted with their feet – both shows attracted
record attendances. The JFW-JC has won new popularity, filling to capacity in record speed; leading tonumerous waitlisted applications. This is also largely thanks to the synergy of the concurrent ‘PTJ’ fair,awareness of which has soared.

< Visitors >The shows recorded a total of 19,681 visitors, which far surpassed expectations this time (122%increase over the previous year of 16,152) thanks to the acclaim of the previous year and partly due tothe favourable weather throughout the fair period. Considering the fair lasted only 2 days on a limited
scale, this figure represents an amazing achievement worthy of the team ‘worldbeating’, particularly
when compared with major overseas fairs such as ‘Intertextile Shanghai’ (65,000 visitors in 4 days
boasting the world’s largest space and the greatest no. of visitors / exhibitors) or ‘Premiere Vision’(46,000 visitors in 3 days). The surge was mainly due to the 2,340 extra buyers (in apparel / retail /wholesale and trading sectors) for a total of 14,466 (cf.12,126 the previous year), as well as the 1,267
extra visitors attending the PTJ. Incidentally, the only slight decline came in the number of students
attending JC shows the, reflecting the declining birth rate.

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Final Report < JFW Textile Fairs 2014 A/W > 20.Dec.2013
Breakdown of visitors / < JFW-JC2014> & <PTJ2014>
Wholesalers/Trading
companies/planningcompanies

Apparel/retailers

Press

Organiser’sRelated
visitors/groups

7,041

241

118

JFW-JC2014

7,425

Vistors/
OthersStudents

Total(by fair)

1,818

1,097

17,74019,681

1,941

PTJ2014A/W

Total
No.*

16,766* Remark: The No. of visitors is counted per fair (PTJ / JC) and thus does not coincide with the total no. of visitors.

■ Trend Corner (Tokyo International Forum – B1F / Lobby gallery)
The trend corner featuring and displaying fabrics submitted by exhibitors
according to thematic trends and based on the direction highlighted by
the JFW Textile View 2014-15A / W, is a perennial visitor favourite thanks
to its its elaborate design. This time, the design was inspired by a ‘big box’
containing abundant fabrics of Japanese origin and reflecting such trends. It featured the letters ofJAPAN in bold cut-out capitals, showcased the dynamic contrast between the black outside walls andthe white inner walls; creating a strong impact and attracting the attention of numerous visitors.
< No. of displayed fabrics > 702 pcs.
・Profound Mirage
・Rondo.

・Obstinate Pride・Eternal Love Line

■ Index Corner （Entrance area – PTJ &J FW-JC venues）
The index corner was located at the entrance of each
PTJ / JFW-JC venue, where new and highlighted products fromexhibitors were displayed, guiding visitors to exhibitors’ booths.
No. of displayed fabrics:< PTJ Index Corner >186 pcs.

<JFW-JC Index Corner > 184 pcs.

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Final Report < JFW Textile Fairs 2014 A/W > 20.Dec.2013■ Premium Textile Japan 2014 Autumn / Winter
The Premium Textile Japan (PTJ), a forum aiming to unite top buyers
and market providers of authentic brands / products with leading makers
of high-quality added-value textiles, celebrates its 6th anniversary.
With a remarkable track record of success over the past 5 shows to date,
the fair assembled 64 companies (covering 90 standard booths) in Hall 2(2000 sqm) including overseas exhibitors (3 companies from Turkey and Taiwan in 4 booth spaces),also achieving record visitor numbers and catalysing abundant negotiation throughout the fair venue.

Exhibitors’ categorization/details : 64 companies / 90 standard booths( *Previous year : No. of companies / booths : 76 / 85.5 incl. *Ｊ Factory : 11/11)
Zone
A
B
C
D

Exhibits (items)
Staples (cotton / linen / wool / blends)
Filaments (man-made/silk/functional/blends)
Dyeing/finishing/prints/embroidery-lace/leather
Supporting materials/accessories/knits/twisted yarns

No. of exhibitors / booths(8 ㎡/ unit)
26 companies / 35 booths
18 companies / 29.5 booths
9 companies / 9.5 booths
11companies / 16 booths■ Business matching programme
A well-received event, the business matching programme has been fine-tuned on various occasions todate, in an effort to optimally meet participants’ demands. Indeed, requests from exhibitors aretransmitted in advance, as well as the usual pre-selected fabrics from the buyers’ side, while in-boothmatching is also executed alongside meetings in specially prepared dedicated spaces. Moreover, we
successfully met the long-held request this time to invite buyers in different fields, which saw a shoe
maker, Italy Co., Ltd. make its matching programme debut this time!
< No. of companies / matching set-ups : 23 / 53 >< Participating buyers : apparel / retail companies (brands) >★ Aba House International Co.(qualite / 5351 Pour Les Femme)★ Tokyo Style Co., Ltd. (SCENE DUEX / STYLE ME / 22 OCTOBRE)★ Takashimaya Co., Ltd.(Catalogue sales Div./Cross-media business)Catalogue TAKASHIMAYA★ ITALY Co., Ltd. (Pink Champagne)< Participating buyers : designers / maisons >★ A DEGREE FAHRENHEIT /Yu Amatsu (212 Co., Ltd.)★ DRESSCAMP / Toshikazu Iwaya (IWY Co., Ltd.)★ Sise / Seishin Matsui (MARK STYLER Co., Ltd.)★ Yukiko Hanai / Yukiko Hanai (HANAI & Co., Ltd.)

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Final Report < JFW Textile Fairs 2014 A/W > 20.Dec.2013
Feedback from buyers who participated:□ Aba House International Co (Ms. Mayumi Makita, in charge of textile development, Production Div.)This is our second time to participate in the business matching programme. As we procure fabrics via.
converters, we lack opportunities for direct dialogue with local textile makers, while crowded booths
mean we might have to leave soon and have time only to exchange name cards. Thanks to this system,
such problems are solved, since we have a dedicated venue in which to negotiate and exchange ourmutual views calmly and individually. This facilitates sourcing making the best use of time andfurthermore opens up more choice for sourcing fabrics. I hope we can apply it to men’s wear as well as
ladies in future.
□ ITALY Co., Ltd. (Ms. Fumiko Kawamoto, Director / Manager of Planning & Designing)
Our company is a shoemaker, and releases 3 collections a year, each of which includes 120 proposed
items. Fabric selection is important as shoe design is normally preceded by checking of fabrics. I think
this fair opened up more fabric choices for me through business matching as well as touring the venue.
□ MARK STYLER Co, Ltd. (Mr. Seishin Matsui / Designer, Select Group- No. 9 Div. / Sise Div.)This system allows us to source precisely what we seek by checking pre-selected fabrics before thematching meeting. I think it is a very efficient way to let you pinpoint selections, rather than the enormous
time and effort required to scour the entire venue and find it in person. The appointed makers also
included some who had checked our brand stance and seemed to be on our wavelength. I am sure we
can trust such suppliers for further negotiation in future seasons, too.
□ HANAI & Co., Ltd. (Ms. Kazuko Egashira , Textile Designer, Manager, Product Planning Div.)The main impression I got after having participated in this event is the tenacity of Japanese textile
makers. I think I could encounter suppliers who strive ceaselessly to improve their creations; despite
increasing sensitivity to price, regardless of material quality. I was impressed to see textile makers
including young people, proudly doing their best to maintain quality and creativity. I also discovered newsources of high technicity originating from Japan.

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Final Report < JFW Textile Fairs 2014 A/W > 20.Dec.2013■ JFW JAPAN CREATION 2014
One of the features of the JFW-JC2014 fair will be the extensive
new participation by a wide range of leading companies: major
raw yarn makers such as INVISTA JAPAN and DUPONT-TORAY, Cooperative WEST INDIAN SEAISLAND COTTON JAPAN PROJECT, targeting sales
expansion of sea island cotton, JP TEX showcasing paper yarn,
SHINNAIGAI TEXTILE, promoting organic / tencel base items, while others include TOKOYODA, apremium cut and sewn maker, SUN LOOK, presenting elaborate laces and fancy products, and IWATE
INDUSTRY PROMOTION CENTER comprising top 8 selected sewing companies, as well as aleading indigo maker ‘blue Farm’ (Hong Kong) showcasing denim based items. There were also a totalof 33 overseas exhibitors (covering 37 booth areas) from Korea, Taiwan, Hong Kong and Thailand. The
JFW-JC Is particularly acclaimed as a great show, which meets all expectations of most overseas
companies involved, who would otherwise lack direct contacts with Japanese customers andencouraging them to repeat their attendance the following year, even expanding their booth in somecases. The show proved successful with healthy visitor numbers throughout the 2 day fair period.

□ Exhibitors’ categorization/details : 261 companies / 225 standard booths(* Previous year : No. of companies / booths : 246/215.5)

Zone
Textile related(incl. overseas exhibitors) *Textile related products
Leather / furSupporting materials, embroidery-lace

No. ofapplication
59
11
8
5
16

Total no. of exhibitors(companies/groups)
172
33
21
42
26

No. of standard
booths (6 sqm)
141.5
37
19.5
44
20

*Overseas exhibitors :Korea (1 / 16 booths), Taiwan (3 /10 booths), Hong Kong (2 / 6 booths), Thailand (5 / 5 booths)■ FORUM
Leading industry lecturers discuss current Japanese textiles, fashion and markets, centring on
updated information and themes. This year’s event featured packed houses, thanks to an even more
stringent process for selecting lectures, alongside our stronger promotional activities.

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Final Report < JFW Textile Fairs 2014 A/W > 20.Dec.2013□< Strong Attachment to ‘Made in Japan ‘ > Mr. Ryuji Yoshioka (President, Daiichi Orimono Co., Ltd.)□< Mode and Textile > Mr. Kosuke Tsumura (Fashion Designer)□< Visionary Cotton, sea island cotton > Mr. Kaoru Ito (Sea Island Club Co., Ltd.)□< In quest of valuable creation > Mr. Shunichi Miyazaki (Matsuya Co., Ltd. Ginza / Buyer)■ FORM PRESENTATION (Organiser: Fashion Business and Education Council)
7th < FORM PRESENTATION> was held at the lobby gallery of the Tokyo International Forum.
‘Evolution of Wool・2’ was this year’s theme for the academic-industrial collaboration programme,
aiming to cultivate human resources for the new generation. Thanks to cooperative support by Japan’s
representative woolmaker, ‘NIKKE’ (THE JAPAN WOOL TEXTILE CO., LTD.), new potential to elicit thecreative value of wool has been sought and developed. The garments created by students from 8
selected groups comprising the design jury represent dramatic yet contemporary expressions of an
official style, wafting a nuanced fusion of tones and fabrics and uniting indulgent, sensual thematic
colours with the standard allure of wool, in a collective display. The fabrics used were all selected by
students on-site during the factory visit at NIKKE, Ichinomiya office.

The garments by students were placed as shown midway between the NIKKE and Woolmark booths
at the lobby gallery. NIKKE displayed 10 completed (sewn) outfits under the theme ‘Concentration !’,including its new twisted union yarn, ‘NIKKE NAGARAGAWA’, while WOOLMARK showcased
the fabrics of its guild members; 9 companies under the wool 2014A / W trend indication, < The Wool
Lab > and < Cool Wool > campaigns. Both companies successfully and comprehensively promoted theexpressive quality of ‘wool’ via such total presentation from raw material – fabrics – garments alongsidecreative works by students.

< Participating schools >Ueda College of Fashion / ESMOD JAPON TOKYO / Oda Fashion College / Chubu Fashion College /Bunka Fashion Graduate University / Bunka Fashion College

6Final Report < JFW Textile Fairs 2014 A/W > 20.Dec.2013■ PIGGY’S SPECIAL(Organiser: Tokyo Metropolitan Government, Tokyo District Conference of the Tanning Industry)

Pigskin fashion shows < PIGGY’S SPECIAL 2014 > were held during the fairat the Tokyo International Forum (Hall D7). < Yasutoshi Ezumi > (by Yasutoshi Ezumi)
and <et momonakia> (by Naoto Joga & Hiroto Tamaki) from the professional section
appeared on Nov. 20. < Yasutoshi Ezumi > presented outfits including structured yet
soft feel dresses under the theme ‘Architectonic’, while < et momonakia > chose‘The flowers in full glory ‘ as a theme; focusing on an elaborate balance between pristine texture
originating from leather and ‘non-leather-feel’ texture by respecting its essence. The show of the student
section, comprising 12 schools, proved equally popular with a standing audience on the 2nd day.
< Participating schools >Oda Fashion College / Miyakawa Bunka Fashion School / Fashion College Sakuragaoka / Bunka
Fashion College / Tokyo Fashion Institute / Koto Fashion High School / Hana College of Fashion /Tanaka Chiyo Fashion College / Omori Kasei Technical School / Aoyama Fashion College /Dressmaker College / Futaba Fashion Academy■ Visitors’ feedback□ A worldbeating fair
Mr. Ro Hee-Chan, Chairman of the Korea Federation of Textile
Industries (KOFOTI), visited the fair venue on Nov. 21.
The Japan Fashion Week Organization (JFW) has concluded an
MOU with KOFOTI for mutual business and PR activities, and wewelcomed the participation of 16 Korean companies in the JFW-JC fair this time as part of thisagreement. Mr. Ro Hee-Chan commented ‘This show excels in terms of quality as well as scale. I fully
understood Japan is quite strong in its production field fortes. I hope this fair will become a leading
event, for the rest of Asia and even globally, as well as Japan. I am convinced we should further
cooperate together to lead the Asian market in future.’

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Final Report < JFW Textile Fairs 2014 A/W > 20.Dec.2013□ Non-apparel fabrics also in demand
Several favourable comments were heard from visitors: ‘Easily accessible thanks to its compactness’(spinning), ‘I have the impression that the fair is packed with many visitors and I feel enthusiasm.’(wholesaler), ‘Yuraku-cho is convenient and accessible so I can easily visit the fair anytime I want.’(apparel) As for exhibits; ‘We see what exhibitors intend to promote. It would be even better if there
were more products like knits and towels.’ (spinning), ‘It is very easy to see products. To my great
surprise, I found many prints and fancy wool fabrics although I had imagined them to be plainer
fabric-based.’ (student), ‘Although I visit the fair every time, I still cannot find really innovative products, I
should say. What I expect is dazzling fabrics in colours from e.g. France or Italy.’ (wholesaler). An
interesting comment from a product designer dealing in household goods; ‘A fabric fair is a visual treat.
While touring the venue, I imagined what I could use such fabrics to make. Although originally a fabricshow for apparel, fabrics are also used in genres other than garments alone. I wish there were morefabrics for non-apparel use as fabrics can also be utilized three-dimensionally.’ suggesting a demand
for new use.

■ Exhibitors’ feed-back□ Domestic exhibitors
A new exhibitor at PTJ, SUZUKI BLEACH & DYEING CO., LTD. is a company mainly handling cotton
fabrics alongside various dyeing/finishing processes. By uniting 7 sewing and 11 fabric makers under
their cooperateive group, they successfully appealed the essence of ‘ Madein Japan’ production to thevisitors by elaborating their booth with unique ideas despite its first appearance. SHINOHARA TEXTILE
held to pursuit of originality, showcasing their strong item, tencel denim and its variation including washi
denim, enhancing original fabrics to visitors. ‘ We designed our booth imagining a shop and it was
well-received by visitors. ‘ they commented.
BON from the Banshu region participated in a booth of 20 sqm thistime. Their motto is being active to propose new idea products, andthey presented an antibacterial item <Cool quick dry > adapted forinhouse drying and resisting Moraxella osloensis. They commented‘ We received many visitors alongside inquiries for such specifictreatments.’ In the booth fully packed with visitors.

PIACERE from the Bishu region showcased

mainly jacquards and leno weaves.. Their policy is ‘ What seems difficult to weave can lead tooriginality, thus something unimitable and competitive with overseas products.’ SHINDO, dealing
supporting materials, showcased their latest collection comprising items of Japan made silk and velvet

8Final Report < JFW Textile Fairs 2014 A/W > 20.Dec.2013
which was well acclaimed at ‘MODA-IN’ fair in September. ‘ Although we see continuing deflation flow inthe market, we receive demands and evaluation for Japan made items from customers who seek for
quality and textures.’ they explained by fully appealing ‘Made in Japan’ items.

INVISTA JAPAN participated for the first time in JFW-JC, with their newly developed products such as <COOLMAX ®AIR > and < THERMOLITE ®PRO >, aiming to expand and further promote these items,
Especially < COOLMAX ®AIR > which was just globally launched this August. DUPONT-TORAY
was another new exhibitor at JFW-JC, targeting to further promote super fibre < Kevlar > retaining
high-strength/elasticity in the apparel textile field. ‘ < Kevlar > has been applied by a noted national jeansbrand and available in the market. We further enhance our sales promotion as heavy duty textile forthe next generation. ‘ they commented in a booth where many visitors poured in for eager questions.

8 selected sewing companies participated in a united booth IWATE INDUSTRY PROMOTIONCENTER. Last year < J. Factory > corner was set up within the PTJ venue as part of the East
Japan Reconstruction Assistance Project, uniting 14 sewing companies from the affected region, andgained high reputation. Following that example, IWATE Pref, madetheir debut in the JFW-JC show this year. ‘ We would like to further
enhance textile industry of IWATE Prefecture and reconstruction of
the region itself through participation in the JFW-JC in the future, too.’,aiming for the recovery from the great earthquake.

■ Exhibitors’ feedback□ Domestic exhibitors
A new exhibitor at PTJ, SUZUKI BLEACH & DYEING CO., LTD., is a company mainly handling cotton
fabrics alongside various dyeing / finishing processes. By uniting 7 sewing and 11 fabric makers within
its cooperative, they successfully promoted the essence of ‘Made in Japan’ production to visitors byelaborating their booth with unique ideas, despite making its debut. SHINOHARA TEXTILE maintained
its pursuit of originality, showcasing their show-stopping tencel denim and its variation, including washi
denim, enhancing original fabrics to visitors. ‘We designed our boothimagining a shop and it was well-received by visitors.’ they commented.
BON from the Banshu region participated in a booth of 20 sqm this time.
Their motto includes actively proposing products based on new ideas, hence
the antibacterial <Cool quick dry > product, adapted for in-house drying

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Final Report < JFW Textile Fairs 2014 A/W > 20.Dec.2013
and resisting Moraxella osloensis. They commented ‘We received numerous visitors alongsideinquiries for such specific treatments.’ In a booth jam-packed with visitors, PIACERE from the Bishu
region showcased mainly jacquards and leno weaves.. Their policy: ‘What seems difficult to weave canspawn originality, creating something inimitable, which can also compete with overseas products.’
SHINDO, dealing in supporting materials, showcased their latest collection; comprising items ofJapan-made silk and velvet, which was well acclaimed at the ‘MODA-IN’ fair in September. ‘Although
we see continuing deflationary flows in the market, customer demand for and evaluation of Japan-madeitems remains intact, reflecting their wish for quality and textures.’ they explained by fully promoting‘Made in Japan’ items.

INVISTA JAPAN made its JFW-JC debut with a newly developed range of products such as< COOLMAX ®AIR > and < THERMOLITE ®PRO >, aiming to expand and further promote these
items, the former of which was only globally launched this August.
DUPONT-TORAY was another new exhibitor at JFW-JC, targeting efforts to further promote the super< Kevlar > fibre retaining high-strength / elasticity in the apparel textile field. ‘< Kevlar > has since been
applied by a renowned national jeans brand and will be available in the market. We further enhance oursales promotion in heavy duty textiles for the next generation.’ they commented in a booth to which
many visitors swarmed, with eager questions.

8 selected sewing companies participated in a collective booth run by the
IWATE INDUSTRY PROMOTION CENTER. Last year, the < J. Factory >corner was set up within the PTJ venue as part of the East Japan
Reconstruction Assistance Project, uniting 14 sewing companies from theaffected region, and widely acclaimed. Following that example, IWATE
prefecture made its JFW-JC show debut this year. ‘We would like to further enhance the textile
industry of IWATE Prefecture and the reconstruction of the region itself by continuing to participate in the
JFW-JC in future, too.’, targeting recovery from the great earthquake.

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Final Report < JFW Textile Fairs 2014 A/W > 20.Dec.2013□ Overseas exhibitors
ORTA ANADOLU TIC VE SAN ISL from Turkey, who participatedin the PTJ for the second time this year after a successful debut,commented ‘The location of the Tokyo International Forum is
excellent. We hope the fair continues to be held here. In Japan,
national jeans brands are struggling, while the number of newcomers isincreasing. Price does not count with such depreciation of the yen.’, while showcasing their functional
series <Dare > and < TRUTECH >; retaining softness and low shrinkage.

THE NATURAL SILK LIMITED PARTNERSHIP from Thailand, specialized in silk fabrics, made their
2nd participation in the JFW-JC. ‘Our minimum quantity starts from 300m, selling at 700-1000 JPY permeter. We basically sell fabrics, but can also introduce sewing companies in Thailand to apparel makers
sourcing finished products.’
KOREA TEXTILE CENTER also made its first appearance.
‘Our company is a supporting organisation for overseas marketing.
This time we brought in fabrics gathered from 60 companies.
Every year we participate in 10 or so overseas fairs, not only to showcase
them but also to give appropriate advice related to the trading business.’ they explained with an eagerness to export amply in evidence.
Ms. Melody Lin of the TTF (Taiwan Textile Federation), who organised the Taiwan pavilion, appreciatedtheir participation and commented ‘Last year we participated and occupied 4 booths, which was quite
successful, so we doubled our space this year. Thanks to the open and stylish pavilion design, we
received a record number of visitors. We would definitely like to further expand our space and hope
JFW will accept our demand.’ One of the participants in the Taiwan pavilion, HANS GLOBAL TEXTILE,
said ‘JFW-JC is fantastic.’ despite it being their first appearance. They deal with a wide range of
products, ranging from yarns to completed products; 80 % of which are exported to Europe and the
USA . This time they showcased items based on 100% polyester, such as polyester-cotton,polyester-nylon, equally retaining functions e.g. water absorbency / quick dry and UV care. blue farmtextile from Hong Kong mentioned ‘Although the buyer quality is good, there are more customers for
denim in the PTJ fair, so we would like to switch to that event next year. We deal with fabrics andcompleted products related to indigo and mainly focus on designing / planning. Our new 2015 Spring /Summer collection will shortly be released in Europe.’ promoting their software capability.

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