PTJ2017AW＆JFW-JC2017 Final Report
Dec. 8, 2016 / JFW Textile Div.

JFW Textile Shows 2017AWFinal Report[ Dates ] Nov. 29, 30, 2016 (Tue. – Wed.)[ Venue ] Tokyo International Forum / Exhibition Hall E + Lobby gallery[Organiser] Japan Fashion Week Organization
JFW Textile Division Steering Committee[ Support ] Ministry of Economy, Trade and Industry
Organization for Small & Medium Enterprises and Regional Innovation, Japan
Japan External Trade Organization (JETRO)Japan Apparel-Fashion Industry Council
The Japan Textiles Importers’ Association / Japan Textile Exporters’ Association
Amid the global trend to advance the fabric procurement period, the biggest textile event of the year in
the form of the < JFW Textile Fairs > took place over two days on Nov. 29-30. Despite our concern overthe late November timing for the fair for the second year in a row, on opening, the venue was soon filledwith buyers sourcing newly developed fabrics from domestic textile makers/converters andenthusiastic negotiations ensued throughout. Both fairs; the Premium Textile Japan (PTJ)and the JFWJapan Creation (JFW-JC)were again successful amid increasing acquisition challenges for bothexhibitors and visitors at other textile/fashion related exhibitions, even suggesting a questioning gap
from the severe surrounding environment. This is most probably due to the increasingly urgent needfor apparel companies/converters to source better fabrics among an unprecedented range of products.
It also reflects the fact that the PTJ / JFW-JC shows are best able to meet their needs under thecircumstances, with carefully screened exhibitors and abundant products showcased by wide-ranging
textile producers from all over Japan. Actually, as a manager of one of the new PTJ exhibitorscommented, ‘Honestly speaking, we never expected to be so successful with negotiations and saw
requests for swatches virtually double.’ Constituting a firm business response.

■ Trend & Index Corner (Lobby gallery)
The Trend & Index Corner is a perennial visitor favourite, featuring an eye-catching and elaborate
design. The same applied this time, as visitors were welcomed with a modern ZEN-inspired design, theconcept of which tallied with overseas fairs at Milan and Shanghai, while being tactfully rearranged withdynamic check patterns and sumi (Japanese ink)graphics for the Tokyo fairs. This corner is the venue
for sorting and displaying exhibitors’ fabrics based on the JFW Textile View and collected by both
JFW-JC and PTJ exhibitors. The Index Corner proved an equally popular spot to showcase newly
launched and recommended fabrics; efficiently guiding buyers to exhibitors’ booths.

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PTJ2017AW＆JFW-JC2017 Final Report
Dec. 8, 2016 / JFW Textile Div.
No. of displayed fabrics by theme＊ Please refer to the separate guidebook (JAPAN TREND）○ Illusory Zen Dialogue: 209 pcs. ○ Graphical = Classical: 205 pcs.
○ Wanderer’s Memoir: 209 pcs.

○ Infinite Heartful Art: 208 pcs. Total: 831pcs.

Index Corner (No. of displayed fabrics)□ PTJ: 245 pcs□ JFW-JC：249 pcs.

Total: 494 pcs.

Trend + Index/ Total: 1,325 pcs.

< Premium Textile Japan 2017 Autumn/Winter > - Final Report ◇ Dates: Nov. 29 – 30, 2016 (Tue. – Wed.) 10：00 -18：30/18:00◇ Venue: Tokyo International Forum / Hall E２◇ Visitors: Buyers and invited visitors only [Admission : free]◇ Exhibitors: Strictly selected exhibitors by screening system (documents/fabricsamples) * Participation by groups/associations not allowed.

Reflecting the positive overall evaluation of the new PTJ booth model previously introduced; a sharper
design featuring white panels with black frames had been appreciated by both exhibitors and visitors
and was hence retained for this fair. Equally, a new programme started from the last edition; ‘Textile
Workshop – Let’s learn Japan fabrics !’ was conducted, featuring < Pile woven/knitted fabrics > and <Wool fabrics > following the autumn/winter season this time.

■PTJ2017AW Exhibitors （* Previous year：88 entries/120 booths）
ZONE*Pls. refer to the guidebook

Entries

Booth No.(8 ㎡/unit)

A Staple (cotton, linen, wool and blends)

33

40.6

B Filament (synthetics, silk, functional and blends)

24

39.5

C Dyeing and finishing, prints, embroidery/lace, leather

20

21.5

D Accessories, knitted fabrics twisted yarns, pile fabrics

814

Total

85

115.6




Overseas:5 exhibitors/5 booths（Italy, India, Taiwan, Korea 2 exhibitors/2 booths）
Newly applied/returned exhibitors: 9 entries/11 booths2

PTJ2017AW＆JFW-JC2017 Final Report
Dec. 8, 2016 / JFW Textile Div.

□ Textile Workshop – Let’s learn Japan fabrics ! ◇ Dates: Nov. 29-30, 2016 (Tue.& Wed.) 10:30 -（60 min.）◇ Venue: Tokyo International Forum / Lecture room specially locatedwithin the PTJ veue.
◇ Participants: Young employees working at apparel/textile-related
makers, retailers, designer maisons; involved in product planning or
fabric procurement (with fewer than five years’ working experience)(＊Students not allowed.）◇ No. of participants: Approx. 20 / each lecture【 Programme 】[１] About textile-producing regions in Japan …<Lecturer> Ms. Mayumi Kuyama, JFW Textile Coordinator[２] Lectures on textile-producing regions- Nov. 2９（Wed.）＜Pile woven/knitted fabrics＞【Speaker】 Mr. Kiyotake Taenaka, President, Taenaka Pile Fabrics Co., Ltd.
- Nov. 30(Thu.)＜Wool fabrics＞【Speaker】Mr. Takao Hayakawa, President, Hayazen Textile Co., Ltd.

< JFW JAPAN CREATION 2017 > - Final Report –◇ Dates: Nov. 29 – 30, 2016 (Tue. – Wed.) 10：00－18:00/18：30◇ Venue: Tokyo International Forum / Hall E１＋ Lobby gallery◇ Visitors: Buyers and invited visitors, textile business-related visitors, students◇ Admission: JPY 2,000 (same day ticket), JPY 1,000 (discount ticket for students/pre-registration)(JPY 500 / student for groups)■ JFW-JC2017 Exhibitors*Pls. refer to the(* Previous year：97 entries/ 279 companies / 227.9 booths)
ZONE

guidebook

EntriesCompanies

Booths(6 ㎡/unit)

Textile

73

225

149.2

Accessories

1424

20

Textile related products & service

58

12

Leather & furs

445

36

Media stand221Total

98

304

218.2




Overseas: 6 entries/34 booths (Taiwan:3 entries/17 booths, Korea:2 entries/16 booths, Hong Kong:1entry/1 booth)
Newly applied/returned exhibitors: 13 entries/16.6 booths

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PTJ2017AW＆JFW-JC2017 Final Report
Dec. 8, 2016 / JFW Textile Div.
Likewise, numerous overseas visitors, mainly from Asia, also visited the fair and many favourable
comments from exhibitors were heard, including: ‘Chinese buyers visited us accompanied by a trading
company and were all quite serious in negotiating’. This reflects the increased number of buyers withserious intent, unlike previous cases where buyers were merely interested in acquiring swatches.
Conversely, overseas exhibitors, including the Taiwan Pavilion organised by the Taiwan Textile
Federation and the Korean Pavilion led by the KOFOTI organisation also participated in the show, whichbrought together a total of 27 companies and groups. Given the impact on both parties of a decline inexports to Europe and the USA, they are even more keen to enter the Japanese market. KOFOTI
organised a visiting tour for Korean companies, including four (with exhibiting records at the PV/MU
fairs), who showed great interest and intent to participate in the JFW-JC fair.

● Related programme〇 Forum（seminar）< Targeting the NY textile market ! >- Reporting on the USA textile market tendency & the key to entering the USA market.
Speaker: Mr. Kazuyoshi Muto (JETRO USA textile-field onsite research mission – specialist)Date & venue: Nov. 29 (Tue.) 16:30 - at the Forum (Organiser:JETRO/ Cooperation:JFW）

JETRO and JFW collaborated to execute market research into the current USA textile market situation(focusing on NY in particular) to seek out potential to enter the market efficiently. Business specialists
were sent to NY this July, to visit ongoing textile fairs, including PV in NY, Texworld USA, SPIN EXPO inNY, KOREA Preview in NY and conduct a hearing survey with fabric buyers
at apparel companies and agents in charge of fabric sales, alongside
exhibitors at such textile fairs. The result, based on this survey and thekey points of entering such markets were reported in the seminar andattracted more audience than expected, with almost all seats in theconference room full. It was also highly evaluated by the questionnaire
conducted by JETRO and reviewed on the front page of the Sen-I News.
〇 < 10th FORM PRESENTATION >(Academic-industrial collaboration)(Orgainser : Fashion Business Human Resources Development Executive Committee of the Fashion Business andEducation Council of Japan, Special support: JFW, Sponsor: UA ZENSEN, Support: KAIHARA CORPORATION)

This academic-industrial collaborative programme; < FORM PRESENTATION > (FP), aiming to foster
human resources for the next generation, which started in 2007, celebrated its 10th anniversary thisyear and has broadened its appeal to an increasing number of fans over the years. This time, thanks tocooperative support from a leading Japanese denim company, Kaihara Corporation, focused on thetheme; ‘Evolving denim and possibility’. Garments created by students were displayed and presented
with various ideas at the JFW-JC venue, which attracted numerous professionals.

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PTJ2017AW＆JFW-JC2017 Final Report
Dec. 8, 2016 / JFW Textile Div.

【10th FORM PRESENTATION / Final post-screening candidates】（School name/Group name/Theme）〇 ESMOD TOKYO / Int. / Encoutering me in a voyage〇 KORAN COLLEGE OF FASHION DESIGN / doodo / Dress-up denim – luxury 〇 TOKYO MODE GAKUEN / Capricious world/ Comfortable denim〇 DRESSMAKER GAKUIN / Voyage/ tenue de soiree〇 NAGOYA FASHION COLLEGE / ‘Yamatonadeshiko’ / Hot spring resort〇 NAGOYA MODE GAKUEN / DENIM Lab. / DENIM RUN〇 BUNKA GAKUEN UNIVERSITY / CLEAR / CLEAR〇 BUNKA FASHION GRADUATE UNIVERSITY/ On the way / On the wayfrom back
〇 BUNKA FASHION COLLEGE / NEO NOMADISM / NEO NOMADISM〇 PIGGY’S SPECIAL – Pigskin Fashion Show –(Orgainser : Tokyo Metropolitan Government, Tokyo District Conference of the Tanning Industry)‘PIGGY’S SPECIAL’ is a timeless attraction, featuring a non-stop stream of young designers representing
Tokyo. On this occasion, both days featured two shows at a specially set-up lobby gallery runway for thefirst time, with a professional section on day 1 and a student section on the final day.
Nov. 29 (Tue.) 13:30～/15:00～：Professional Section(Brand / Designer)* MIDDLA / Ohal Ando
* TAMAKI FUJIE / Tamaki Fujie* Neb aaran do / Eily・Jammy

Nov. 30 (Wed.)：Student Section(Specialised fashion schools in Tokyo: 11 schools）〇

12:30～ / 15:30～：Tokyo Mode Gakuen College of Fashion Design,
Hana College of Fashion, Dressmaker Gakuin, Tokyo Fashion Institute,Fashion College Sakuragaoka, Koto Fashion High School〇

14:00～ / 17:00～：Bunka Fashion College, Tanaka Chiyo Fashion College,Omori Kasei Technical School, Aoyama Fashion College, Oda Fashion College■ No. of visitors : PTJ2017AW, JFW-JC2017
Exhibition
name
PTJ2017AW

Apparelretailers

6,372

Wholesalers
Trading
Planning

Press

Organiser
relatedvisitors/groups

107

183

companies

5,926

JFW-JC2017

Total

Total no. of(by fair)visitors

Visitors

Students640--13,2281,769

1,288

15,645

16,285* 96% (compared from the previous yr.)
<Remark> Actual count; recorded visitor total largely exceeding the previous year’s record (117.6%) according to an automatic
laser device at the Tokyo International Hall, mainly due to the system change of issuing exhibitors’ badges (previously limited tofive/company), which allows exhibitors to issue as many nos. as desired this time, which meant many exhibitor-related members
entered without being counted.

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PTJ2017AW＆JFW-JC2017 Final Report
Dec. 8, 2016 / JFW Textile Div.

< Exhibitors’ feedback >・ We received a surprising number of clients and pick-ups.
(New exhibitor/PTJ）・ Honestly speaking, we never expected this amount of businessnegotiation; we received more than double the swatch demands.
The showcased products were highly efficient as we tagged with ahigh-grade designer. (New exhibitor/PTJ）・Despite the decline in visitor numbers due to the unfavourable location (decided by lottery), thecalibre of visitor has been improving with each new fair, ultimately spawning intense business.
(Repeat exhibitor from the PTJ first edition）

・ Our concerns of being at the far end of the location proved unfounded; we are satisfied with ourbusiness negotiations with many buyers as usual. (Exhibitor/PTJ）・ This time we changed our presentation; showcasing theme-sorted items rather than technicalexplanations, which was positively accepted as ‘very clear’ by visitors. (Exhibitor/PTJ）・ Till this fair, all we could do was organise our private exhibitions and/or in-house sales activities tocover the market area, but on this occasion, our first show participation, we could acquire many newcustomers. (New exhibitor/PTJ）
・Visitors included big names from apparel companies as well as trading companies, making theoverall mood quite positive. (New overseas exhibitor/PTJ）・ We proceeded with our fabric branding in time for the PTJ fair. We hope to continue exploiting this; toreview our product ranges and presentations for further improvement despite many visitors at ourbooth every time. (Exhibitor/PTJ）・ We participated to approach the accessory field apart from apparel application and it was just as wetargeted. (New exhibitor/JC）
・ We also participate in regional textile shows, but there is no contest with this fair in terms of theability to acquire customers. This JFW-JC show, held once per year, is crucial as our company cannot
afford to maintain an office in Tokyo. (Exhibitor/JC）
・ Chinese buyers visited us, accompanied by a trading firm and aiming to arrange/customise ourshowcased items by eagerly inquiring about minimum special order quantities and/or lead time.
Today visitors’ objectives vary; not only collecting swatches like in the past. (Exhibitor/JC）
・ We remodelled our booth style to make it more open based on the organiser’s advice and overall, thiswas well received by visitors. (Overseas exhibitor/JC）

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PTJ2017AW＆JFW-JC2017 Final Report
Dec. 8, 2016 / JFW Textile Div.

< Visitors’ feedback >・ I find the JFW Trend & Index Corner very useful and something lacking in other fabric fairs andregional textile shows. My routine involves checking fabrics and deciding which booths to go to in thiscorner. (Regular client/apparel）
・ I could encounter a synthetic fabric which felt like natural fibre. I could also reaffirm the quality ofJapanese finishing techniques through natural fibre fabrics with textures which belied theirappearance. This exhibition always gives me something new to discover. (Apparel）
・ Despite the unfavourable market situation, this exhibition is full of enthusiasm each time, withproactive exhibitors. (Leading converter）
・ The gap between fully crowded booths and empty ones is due to the variation in presentation
ideas/sense. (Specialised trading company）
・ Japan fabric maintains a high standard. It is worth paying the airfare to visit this fair as I can source
fabrics not found elsewhere. (Overseas apparel）
・ There are some fellow traders who would prefer to visit several textile regions, although we lack thetime or budget. Accordingly, this exhibition where domestic fabric makers or converters converge ina single venue, is extremely efficient. (Overseas apparel）
・ There are undoubtedly more interesting materials made for apparel application than those forindustrial use. I come here to source new materials as there are some items that can be utilized foraccessories if we add some ideas with cores/interlining etc. (Accessary maker/planning）
・ The pigskin show held at the lobby gallery was successful as it brought a gorgeous atmosphere tothe venue. (Textile business-related）
・ I had only seen fabrics that could be purchased in town for my project, but this show gave me thechance to see and experience many different fabrics for the first time, which brought home to me
how I should learn more about fabrics. (Specialised fashion school student）

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