10th Knoxville Asian Festival
ASIAN CULTURE CENTER OF TN
SEP 20 2023

Kumi Alderman Executive Director
Kumi is a founder of Knox Asian festival.
She used to be a Tour Conductor based in Tokyo Japan.
She took Japanese group to all over the world. Australia, USA,NZ, China, Taiwan, South America, Europe and much more.
She enjoyed different arts and cultures. She learned how to respect
people from different cultures with this job.
She joined many festival all over the world and loved the energy ofcelebration of our life. She Believed in the Festival is the best form toshare the different cultures. So She decided to organize Knox AsianFestival. She believe in the Mutual understanding is the key to live
together in harmony.

Mana Muramatsu JOI coordinator
Mana is a Japan Outreach Initiative (JOI) coordinator.
JOI aims to promote awareness and understanding of Japan.
The Knox Asian Festival is a great first opportunity for community
to touch Asian culture ( like a seeding).
As a next step, she want to deepen their curiosity andunderstanding through her presentations, workshop, and events.
She strongly believes that culture exposure makes people lifemore beautiful and enriched. She is so happy to be here,
Knoxville and excited to promote Japan- the U.S. relationship.

Our Mission

to promote diverse cultures and celebrate traditions
and talents from the Asian Continent.
The Festival strives to bring together people from various cultural backgrounds,
to promote peace, harmony, unity and healthy lifestyle.

Our Mission!

With Knox Asian Festival proceeds,
We would like to expand Asian outreachprograms to K-12 schools in EAST TN to raise
diversity awareness.

East met West.

Knox Asian Festival History and Visitors
Number of Visitors
80,00075,000!

Performances, food booths, culture booth, kids
activities, passport program!

Inaugurating Knox Asian Film Festival at Central
Cinema in 2022!

Started in 2014
at Downtown Krutch Park – 3,000 visitors!

The number of visitors increase every year, andwe had over 75,000 visitors in 2023

67,00060,00060,00040,00040,00030,00020,00015,0007,500
3,00002014*Visit Knoxville economic impact report
2015

2016

2017

2018

2019

2022

2023

*No festival in 2020,2021 due to Covid-19 situation

Economic Impact Report 2023
$4.4 million impact on Knoxville TNEconomic Impact ($)
5,000,000
4,417,677
3,750,000

3,436,408

2,500,000

1,250,000

0984,200

20192022

2023*No festival in 2020,2021 due to Covid-19 situation

Impact of 2023

4.4 million＄75,000ppl

250 boothOur Story-Educational Institutions support us!

Some educational Institutions organized the trip for students to the Knox Asian Festival.

Our Story – Sumo show
Thank you your support!

!

It was a very first Sumo show in Knoxville.

!

Kids got chance to watch Sumo show, ask questions, and fight with them!

!

Amphitheater where can accommodate 1250 ppl were filled with audience!

Our Story– great opportunity for performers too!

!

The children who have roots in Indonesia could learn more about their culture through this festival.

!

The festival helped them to remember and learn more about their culture even though they were live inother country.

Our Story– mother shared her childhood memory with her kids!

!

One mother shared her childhood memory with her kids through Goldfish
scooping activity at Japanese tent.

!

The joy of cultural experience passed down through the ages.

Our Story– Knox shamisen club!

This is the first time for them to perform at the Amphitheater
They have been growing year and year, many people joined this year.
People connected through the Japanese music.

Media Coverage!

The article of Knox Asian Festival were published in a local media, andthe news paper in sister city (Muroran city in Japan)

WBIR TV10
https://www.wbir.com/article/entertainment/knox-asian-festival-10-annual-celebration/51-f9d8bf70-1a0f-4ad3b962-17f4d19a22e7
Knoxnews .com
https://www.knoxnews.com/picture-gallery/news/local/2023/08/26/asian-fest-2023/70692535007/
Inside Knoxville (100K readers)
https://insideofknoxville.com/2023/08/asian-festival-celebrates-ten-years-with-50000-of-their-closest-friends/?
fbclid=IwAR18RJYivOS4fq37bsdenWy4eGexXkbItlP8R-JCv1NWfqu2Id6LGEA0YCg

Our Story –Passport Program!

Through Passport Program, children could travel and learned about 12 Asian countries.

!

We started this program for aiming to provide educational and cultural opportunities.

Our Story –with Borneo Orangutan Survival USA!

Borneo Orangutan Survival
USA, the organization which
promote Indonesianorangutan conservation,featured us on their news
letter!

Knox Community Review

PhotoPhotoPhotoPhotoPhotoAsian Culture Center of TN and Our Sponsors

Thank you so much for supporting our Mission.
With your HELP, We could make a FREE Festival
For Publics and create Educational Passport Program.
Proceeds go towards to make an outreach Programfor K-12 schools.
We appreciate you very much.
Join us for 11th Asian Festival in 2024.
https://www.knoxasianfestival.com/sponsor/

Join our mission and become our sponsor. Thank you so much.

Asian Culture Center of TN! Asian Culture Center of TN! PO BOX 31793 Knoxville TN 37930! info@knoxasianfestival.com! 831-241-1189! Join us here: https://www.knoxasianfestival.com/sponsor/

Outreach Educational Program

Schools invite Asian Culture Center of TN for Social Study Class and After School Programs
through out the year. We have 4 Japan Club in town in public school. Our partners are
University of TN , Maryville College, Community TV, Clayton Bradley School, 5 Knox County
Community Schools, Maryville School district, 14 Knox county K-12 Schools (including sister
City Home stay program), Sacred heart Cathedral school,• Sushi making class• Calligraphy• Origami & other Crafts• Japanese Language and culture class• Kimono class• Tea Ceremony (making Mobile Tea house with UTK)
• Kamishibai• TamaireJapan Outreach Program – Oct 2023

Mana presented about the life in Japan andtaught Origami at Maryville College which she
has her own office. Her plan is to be there once aweek.

Mobile Tea house 2023 – UTK Architecture Department is making for Knox AsianFestival

Thank you so much for your support.

If you have any advice or suggestions, Please contact us
info@knoxasianfestival.com
831-241-1189

Asian Culture Center of TN Building