SUNNY SIDE UP GROUP Inc. COMPANY PROFILE
2023.10.20

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CHANG E T HE W O RL D.
We have a dream.
“Change the world with the power of PR”.
PR has a power to influence peopleʼs mind and action,and eventually change the world.
As we know that PR has such a power, we believe we can make a change.
By using all communication methods based on PR approach,we come up with unique solutions and tackle various problems.
As a “PR Communication Group,”
we create fun buzz and new values for the new era.

3C OMPA N Y P R OF IL E

Company NameSUNNY SIDE UP GROUP Inc.

President

Etsuko Tsugihara

Established

July 1, 1985

Capital

547 million yen （As of June 30th, 2023）

Employees

350（As of June 30th, 2023）

Consolidated
Subsidiaries

SUNNY SIDE UP Inc.
Kumnamu Entertainment, Inc.
steady study Ltd.
AIRSIDE INC.
Good＆Co.,Inc.
SUNNY SIDE X Inc.
SUNNY SIDE UP KOREA, INC.
FLYPAN, INC.

Associate Companies

AnyUp Inc.

Headquarters〒151-0051
JPR Sendagaya Building,
4-23-5 Sendagaya, Shibuya-ku, Tokyo
151-0051, Japan
TEL：03-6894-3232（main）
FAX：03-5413-3052

Aﬃliation/Membership

KEIDANREN (Japan Business Federation)
The Tokyo Chamber of Commerce and Industry
The Public Relations Society of Japan (PRSJ)JAPAN SOCIETY OF SPORTS INDUSTRYInternational Public Relations Association（IPRA）

SUNNY SIDE UP GROUP Inc. is listed on the Standard Marketof the Tokyo Stock Exchange (code 2180)

42023
Recorded
the highest
sales

2020

HISTORY
2018
Tokyo Stock
Exchange

In the 35 years since its inception in 1985,

Transitioned toa holding
company
structure on
Jan 1, 2020

Net Sales（Consolidated Results）

SUNNY SIDE UP has continued to seek out creative ways to “create a buzz”.

18,956

We strive to go beyond “what could be” and turn it into a reality.

2012
Over 10billion yen insales

As a result, we have been able to evolve and grow as never before.
Now as a holding company with more than 350 members,

16,19015,356
14,627
13,891

15,00014,094

13,537

13,393we have reached 18,900 million yen sales.
2008

Looking ahead, we vow to continue to challenge ourselves,

12,443Public Listing,

11,940

1st bills
restaurant
opens

build upon our past accomplishments
and even further expand our realm of expertise.

13,018

2007
ExpandbusinessthroughM&A

10,37410,000

7,744

6,791

5,889

6,031

5,085

1995
1985
Started outas a PRagency

1985

5,000

Managementagreement with
top athletessuch asHidetoshi
Nakata (soccer)

1990

1995

3,069

2000

2005

2010

2015

2020
* Million Japanese yen* As of June 30th, 2023

5GROUP COMPANIES

By becoming a holding company and strengthen the networks between each group company,
we maximize individual strength in PR and communication business.
With the group synergy, we will provide the best solution as one team.

We are a PR communication groupwhich provides unique solutions to various problems
using our strength: multiple communication methods and PR.

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BUSINESS FIELD
Our expertise is Public Relations and any related area of business.
However, in our never ending pursuit of excitement and innovation,
we continue to evolve and grow to meet and exceed the needs of our clients.
©Torao+Hsieh Architects© Anson Smart

PUBLICRELATIONSSALESPROMOTION

SPORTS
MARKETING

FOOD
MARKETING

BUSINESSDEVELOPMENT

Innovative Planningand Execution

From the Internetto the Sales Floor

Matching Sports toMaximize Brand Appeal

Food Brandingthat Creates a Trend

Adding Value from a
PR Viewpoint● PR Strategy Proposals● Media Targets● Promotional Strategy Proposal● Promotional Campaigns● Sports Consulting● Sports Event Planning and Operation● Brand Development● Store Development● Business Development Consulting● Business Start-Up and Operation● Event Planning● Risk Management● Events● Store Sales● Athlete Content Development● Athlete Management, ETC.

● bills Planning and Management, ETC.

● Partnership and Alliances● Funding / M&A, ETC.

● Corporate PR, ETC.

● Use of Social Media, ETC.

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SERVICEWe are constantly expanding and improving our services so that we can keep up with the fast pace of the market,
and fulﬁll our clientsʼ marketing communication needs.

PUBLICRELATIONSSPORTSCAMPAIGN

An inspiration leads to a concept,
which eventually grows into a story.
We will provide the best solution foryour marketing needs.

We separate ourselves from the restof the pack by consistently
provoking emotions that not only
reaches but also captures thetarget market.

We are Sports Marketing
Professionals, prepared to change
the overall concept of marketing
and PR, particularly for the year
2020.

With our expertise in creating ideas,
we can help create and run aneﬀective promotional campaign thatgrips at the heart of the consumer.

EVENTPRODUCTCASTING

DIGITAL

Whether it be a corporation, a brandor an individual, we can plan anddeliver that one of a kind event that
leads to lasting connections.

We are determined to offer productmarketing that not only creates abuzz, but is of an undeniable quality.

Relying on our extensive network,
SSU can provide the people andconnections that maximizes thevalue of the brand or service.

Our integrated proposal will include
all facets of digital communication,with the goal of stimulating theuserʼs desire to share information in
many outlets.

MEDIA

SOCIALIn order to reach a market that isboth far and wide, our media
proposal will include all ranges ofmedia based on our extensive
laundry list of contacts.

We actively tackle socialissues thatenable corporations to make lasting
contributions to society.

PLANNING

CREATIVE

BUSINESSDEVELOPEMENT

From video to print to web design,
our creative staff will provide thecomplete package, giving ourclients the added edge.

Working from our uniquebackground n PR, we aim toproduce new business opportunities
that create a wave.

8EXPERTISE“Letʼs Have Fun!” ‒ our company slogan has pushed us to explore beyond the norm and expand into new areas.
Take advantage of our vast connections and reputable background to get the results you want!

EventsClients

per yearper year

250

200

Ranking
30th
3rd in Asia

*PRW eek Agency Business Report 2023

1. Lasting Results and Extensive Background

2. Integrated Solutions

lThe numbers are a testament to the high level of service and products we are known
for regardless of the format or target market.

l

We are known for presenting proposals that go beyond the norm in order to achieve
the desired eﬀect.

l

We have the experience and connections that enable us to offer the perfect solution
for your marketing and PR needs.

l

SSU oﬀers in-house specialists who can handle all realms of PR and Marketing, fromplanning to design to programming.

3. Dedicated Media Solutions Specialists

4. Pioneers in Sports Marketingl

Unlike most PR firms, we have a group of staff dedicated to media marketing who canprovide the connections and skills to maximize media exposure for our clients.

ll

Our activities allow us to reach several hundred thousand media specialists every year.

Sports Marketing has become the norm, but SSU was the first PR firm to delve into thisarea, taking advantage of the strengths and appeal of sports for more than 20 years.

9AWARDS
We are honored to be recognized for our work in the PR and Sales Promotion arena, as well as for providing
an employee friendly environment for our team members. This is all part of our goal to “Letʼs have Fun!“Provoke Media
Global Top 250
PR Agency Rankings 2023
30th

PRWeekAgency Business Report 2023
30th

Weekly Toyo Keizai
Published on November 19th, 2022

PRWEEK Asia
Best Places to Work
2021
Large Agency

Public Relations Society of JapanPR Awards 2020
3 Silvers

Lisbon PR Awards
3 Bronzes

Campaign Asia Paciﬁc
Agency of the Year 2020
Japan/Korea
Gold / Bronze

The Holmes Report
Best Agency to WorkFor Asia-Pacific
Honorable Mention

Stevie® Awards 2017
Public Relations Society of Japan
International Business Awards
PR Awards 2017 Silver「Anger Management」
Gold / Silver / Bronze

IPRA
Golden World Awards 2023
“Uber Eats Space Delivery”

PR Company Ranking
1stStevie® Awards
for Women In BusinessGold / Silver

Campaign Asia PacificAgency of the Year 2022
Japan/Korea
BEST PLACE TO WORKCommendation

IPRA
Golden World Awards 2022
Corporate communications‒ Agency

IPRA
Golden World Awards
2018 2019 2020

Agency of the Year 2019
Independent Agencyof the Year
2 Golds / SilverJAPAN WOMEN AWARD 2016
2nd / Special Recognition

Great Place to Work®
Best Workplaces 2014
3rd10SSU PEOPLE
Athletes & Specialists●Management●Specialists

Kentaro Asahi

Natsuki Iijima

Hiroko Iijima

Ryota Igarashi

Daisuke Ejima

Junko Koshino

Former Beach Volleyball PlayerWriter

Essayist

Former Professional
Baseball Player(Pitcher)

Professional Swimmer

Fashion Designer

Takeru Kitazono

Satoshi Saida

Mayumi Tsuchida

Kotaro Tokuda

Hidetoshi Nakata

GymnastWheelchair Tennis Player

Wheelchair Basketball Player

Freestyle Football Player

NPO
TAKE ACTION FOUNDATION
Representative Director

Takumi Nakamura

Miho Nijo

Masakiyo Maezono

Wheelchair Tennis Player

Allen Hachimura

Miwa Harimoto

Professional Surfer

Table Tennis Player

Sports Journalist

Isao Yoneda
Mental Trainer

Basketball Player

Atsushi Takahashi
DancerSUNNY SIDE UP GROUP Inc.
JPR Sendagaya Building,
4-23-5 Sendagaya, Shibuya-ku, Tokyo
151-0051, Japanwww.ssug.co.jp@sunnysideup_mp@SunnySideUp.Inc

SSU Official Media「SUNNY DAYS」