7 January, 2014
To whom it may concern
Showa Holdings Co., Ltd.
Mamoru Shigeta,
Representative Executive Officer and Managing Director(Code 5103 Tokyo Stock Exchange)
Contact: Tomohiko Shoji, Executive Officer(Tel: 04-7131-0181)
Notice Regarding the Acquisition of a Food Manufacturing Company
in The People’s Republic of China by our Affiliate
We would like to announce that our affiliate, Asuka Foods Co., Ltd., has wholly acquired a food
manufacturing company in the People’s Republic of China in December 2013.
Description１．

Summary of Acquired CompanyCompany Name: LvXin Foods Co., Ltd.
Registered Address: Tsingdao Jimo City, Longquan Town, ZhenBuXi Road West
Registered Capital: 14.50 million USD（Approx. 150 million JPY）
Establishment: 16 May 2005
Company Form: Limited Liability Company
Business: Manufacture of Quick Frozen Foods
Quick Frozen Wheat & Rice Food Products (Heat Prepared)
About 35% of Products are exported to Europe Countries.

２．Purpose of Acquisition
As disclosed on 26 November 2012, Establishment of Representative Office in The People’s Republicof China for the Support of the Group’s Overseas Expansion.
(Please refer to the following URL for the details of the establishment of Tsingtao Representative Office(Japanese): http://www.showa-holdings.co.jp/news/doc/news20121126.pdf)
Overseas Expansion is the utmost important issue in our group’s mid term management plan andtherefore the representative office has been collecting information and creating networks ever since its
establishment.
The current matter is brought forth as a part of the operations implemented by the representativeoffice.
Our group’s affiliated company, Asuka Foods Co., Ltd., operates the manufacture and sale ofJapanese Sweets. Together with our company, Asuka Foods announced the “Acceleration Plan 2012” inJune 2012 and set forth a mission to “Deliver the Delight of Eating a Little Something Delicious to theWorld Every Day” and plans to make an entry into Asian markets. The following results are expectedfrom the acquisition.
① Entry into the rapidly expanding and developing consumer markets of China by setting up a food
manufacturing base in the People’s Republic of China.
② From the existing results of worldwide exportation achieved by LvXin Foods, Japanese Sweets, asymbolic representation of Japanese cuisine and products of Asuka Foods can be expanded on aworld wide scale.
③ Measures will be taken for direct quality control and traceability of food products imported fromChina to Japan to ensure the safety of products sold in Japan.
④ Standardization of ingredients and materials to reduce costs.
The above greatly reinforces the “To The World” section of Asuka Foods’ mission and we are
anticipating the contribution of increased consolidated net profits.
３．

Future Prospects
We will proactively consider making efforts to strengthen not only our food business, but also every

company in our group.
Tsingtao City of Shandong Province, where LvXin is located, is a major food export hub as well as acity accommodating the Rubber Valley, a National Project for major rubber manufacture and trades.
Other than that, a High Tech Park Project to attract entertainment industries is underway. The initiationof business in Tsingtao which is closely related to our business is a great opportunity for us and ourgroup companies.
We will continue to support the business expansion of our group companies and realize the midterm management plan to improve our corporate values. Therefore, we humbly ask for your continuoussupport.
Please refer to the following URL for our mid Term Management Plan (Acceleration Plan 2012)
http://www.showa-holdings.co.jp/news/doc/sh_accelerate2012_en.pdf
Thank you.