IA Summit 08 Redux, Tokyo

IA Summit 08 Redux
圓城寺人史
Concent, Inc.

2008 © Concent, Inc.

IA Summit 08 Redux, Tokyo

Journey to the Center of Design
Jared Spool• Itʼs time to retire the dogma of User-Centered Design- 37 Signals vs Don Norman• We should focus on Informed Design- 利益を上げる20%のエンドユーザ向けのデザイン• Focus on the Three Core UX Attributes- 将来の見通し、フィードバック、失敗を許容する文化2008 © Concent, Inc.

IA Summit 08 Redux, Tokyo

Celebrity
Death-Match:

37 Signals
VSDon Norman
37 Signals vs. Norman
37 Signals:

Don Norman:“We’re not designing forothers...we’re designing forourselves”“I’ve tried their products andalthough they have admirable
qualities, they have never quite
met my needs: Close is not goodenough. After reading the article, I
understand why: the developers
are arrogant and completely
unsympathetic to the people who
use their products.”

2008 © Concent, Inc.

IA Summit 08 Redux, Tokyo

MeasuringEngagement While
Buying Electronics

6.2

5.5
4.5

Amazon Circuit
4.3 City

Dell
3.0HP

1.4

1.4

-1.0

Walmart

1.1
0.5

The Three Questions
Vision: “Can everyone on the team describe the experience ofusing your design five years now?”
Feedback: “In the last six weeks, have you spent more than twohours watching someone use yours or a competitors design?”
Culture: “In the last six weeks, have you rewarded a teammember for creating a major design failure?”
2008 © Concent, Inc.

IA Summit 08 Redux, Tokyo

Panel: Developing junior programmes in UX teams
Margaret Hanley, Anne Stevens, Karen Loasby,
Henning Fischer• Web Technology Group(イギリスのウェブサイトエージェント)- 小さな組織なので特別な教育期間を設けずにOJT• BBC- 基礎スキルの習得と国営機関で働くことのモチベーション• Adaptive Path- インターンでもいきなりクライアントミーティングに参加- R&D活動も行う
2008 © Concent, Inc.

IA Summit 08 Redux, Tokyo

The impact of social ethics on IA andinteractive design
Karl Yohan Saeth, Ingrid Tofte• ノルウェーにおけるウェブサイトリニューアルの紹介• 国営のワイン販売店サイト www.vinmonopolet.no• 子供服サイト http://www.univers.no/• 二酸化炭素排出規制協会サイト(閲覧不可) http://www.sft.no/co2/

2008 © Concent, Inc.

IA Summit 08 Redux, Tokyo

Egmont"Why did the solution turn out as it did?!
Building a positive and responsible brand!
Primarily target parents, not children!
Avoid gender stereotyping!

© Logica 2008!

© Logica 2008!

43!

47!

2008 © Concent, Inc.

IA Summit 08 Redux, TokyoVS

Businessreq.!

Userreq.!

© Logica 2008!

Ethical"spheres!
35!

Global!

!!

Social!

!!

Individual!

!!

Ethical"aspects!

Solution!

Ethicsreq.!

Ethicalimperatives!

2008 © Concent, Inc.

IA Summit 08 Redux, Tokyo[Workshop] Web form design best practices
Luke Wroblewski• ウェブサービスを利用する上で多くのユーザが最初に直面する作業がフォームへの入力• フォーム入力の苦痛を最小限にする必要がある• フォームとラベルの配置• フォームデザインの工夫

2008 © Concent, Inc.

IA Summit 08 Redux, Tokyo[Workshop] Web form design best practices
Luke Wroblewski

ウェブフォームデザインのアプローチ•Usability Testing••

Field Testing••

Common solutions, unique approaches

Site Tracking••

Top problems, number of incidents

Web Conventions Survey••

Sources used, environment, context

Customer Support••

Errors, issues, assists, completion rates, time spent
per task, satisfaction scores

Completion rates, entry points, exit points, elements
utilized, data entered

Eye Tracking

2008 © Concent, Inc.

IA Summit 08 Redux, Tokyo[Workshop] Web form design best practices
Luke Wroblewski

PayPalのリニューアル事例

2008 © Concent, Inc.

IA Summit 08 Redux, Tokyo

2008 © Concent, Inc.

IA Summit 08 Redux, Tokyo2008 © Concent, Inc.