Fostering Trust
Stakeholder Engagement based on Integrated Reporting
Process for Identifying Sustainability Priorities

and future challenges to management in an ongoing PDCA
cycle. Furthermore, we actively disclose the results of ourThrough dialogue with a diverse range of stakeholders,

activities and share feedback with management including

including institutional investors, NGOs, and employees,

stakeholders’ expectations and their proposals for

Bridgestone recognizes their expectations and challenges

improvement that are obtained through dialogue based onwe face. We promote stakeholder engagement based onintegrated reporting. We incorporate these feedback into theour integrated reporting, and also closely link it to theissue identification and management strategies. This processprocess of prioritizing sustainability issues and integrating

is not only for integrated reporting, but also for the entirethem into business strategy while ensuring alignment withprocess of identifying issues and promoting management

it. As shown in the figure below, the two processes arestrategies, including raising the level of sustainability

being rotated as two wheels, and continuous improvement

initiatives. (Opportunities for dialogue with stakeholdersof both processes is being pursued.

include ESG interviews with institutional investors, dialogue

The 26 sustainability issues identified based on thewith NGOs and customers, and ESG small meetings, etc.)

materiality assessment are reorganized based on thebusiness perspective of creating social value and customer

Sustainability priorities are continuously reviewed throughvalue, reviewed by the global managements including thethe PDCA cycle, and the following issues have been

Global CEO, and shared and reported to the Board ofidentified for FY2024.

Directors. We identify issues by sensing social trends such as• Establishment and evolution of the sustainability

laws and regulations, industry and competitor trends, as wellbusiness model

as customer expectations and requests, and by analyzing(Develop readiness toward carbon neutrality, expand

risks, opportunities, and their impacts. We also identify andcircular economy business activities and promote a

confirm gaps between the level of our activities andnature-positive world)

information disclosure and the expectations of society and• Fostering trust with customers, partners, and local

customers by analyzing the results of major externalcommunities

evaluations/ratings. Based on these activities, we hold• Natural rubber value chain

in-depth discussions with management, incorporate the• Respect for human rights

identified issues into corporate and business strategies, drive• Tire and road wear particles (TRWP)

them forward, and report the progress, results of activities,

Mid-term business plan progress review

ESG meeting / Investor Interview

Implementation
Budget reflection
Business strategy & action planAnalysis
result reviewFeedback

External
evaluations

Identification ofsustainability
priority issues

Stakeholders

TrendsSociety /regulations

Industry /competitors

Customerdemands

Society, investors, shareholders,customers, employees, etc.

Integrated
Reporting

Invitation for
co-creation—
Fostering trust

Level ofour activities
Feedback tomanagement

Understanding
present
situation

Planning andissuance

Strategic planning

Employee engagement

Bridgestone 3.0 Journey 2024 Integrated Report91

Fostering Trust

Dialogue-based IR Activities and Information
Disclosure in a Timely and Appropriate Mannersuggestions and expectations they have gleaned. They arethen reflected in discussions and business activities so as tocreate value for the future.

Bridgestone has defined a vision of providing social value

At Bridgestone there are two parties working together;and customer value as a sustainable solutions company

Global Sustainability Strategy Division which integrate

toward 2050. To achieve this vision, Bridgestone is moving

management strategies, business activities and corporate

forward with the implementation of mid-long term

culture to sustainability, and IR department which promotebusiness strategy that place sustainability at the core ofinformation disclosure and dialogue with analysts andmanagement. Through quarterly financial results

investors. Through these organizations, Bridgestone isannouncements, we also announce the progress of the Mid

improving dialogue with investors on our approach toTerm Business Plan. We consider it important for the Global

sustainability issues and the management strategies thatCEO to take the stage at such announcements to engage inwill allow us to achieve sustainable growth alongside ourdirect dialogue with analysts and investors. We work tocustomer and society.

build mutual relationships of trust by taking consideration

In addition to enhancing information disclosure in aof the various suggestions obtained through this dialogue

timely and appropriate manner, through our integrated

in our management strategies and IR activities.

report we are also enhancing communication of our unique

In March 2024, we announced the Mid Term Business Planvalue creation stories that balance sustainability and(2024-2026) as a hybrid event which was a combination ofbusiness. We exchange opinions not only on ESG

offline and online. Global CEO and Global CTO appeared atinvestment perspectives, but also on expectations fromthe presentation and engaged in an open dialogue withinvestors’ perspectives as we grow as a sustainable

analysts on a wide range of strategic and technical interest.

solutions company.

In addition to our regular financial results announcements,

We will further strengthen information dissemination

we are also expanding opportunities for one-on-one

regarding a roadmap toward our future growth, which is todialogue with investors. The Global CEO and Independent

return to a “strong” Bridgestone capable of adapting toDirectors engage in direct dialogue, provide feedback to thechange, move to the “true next stage”, and become aglobal management team and the Board of Directors on theresilient “excellent” Bridgestone.

External Assessments in the Sustainability Field
As mentioned above, Bridgestone uses external assessments as a means of understanding society’s demands and expectations,risks and opportunities, and their impact. We use the insights gained through analysis of external assessments and engagement

サステナビリティ分野の外部評価

with analysts to continuously improve our sustainability initiatives and information disclosure.
当社グループのサステナビリティに向けた取り組みは、社外から高い評価を受けています。
• Dow Jones Sustainability World Index
For the second consecutive year,
Bridgestone was selected as aconstituent stock.
• Dow Jones Sustainability Asia PacificIndex
For the 14th consecutive year,
Bridgestone was selected as aconstituent stock.

• Bridgestone was listed as among“Top 10% S&P Global CSA Score“of Sustainability Yearbook 2024.

• FTSE4Good Index Series
For the sixth consecutive year,
Bridgestone was selected as aconstituent stock.

• CDP
Received the ratings below for its outstanding efforts.
- CDP Climate Change: A- CDP Water Security: A- CDP Supplier Engagement: A92• ESG Corporate Ratings by ISS ESG
Bridgestone was recognized witha “Prime” rating.

• MSCI“AAA” rating received from MSCI.