NEXT GEN NOW
THE AUDACIOUS PROJECTThe Audacious Project isa funding initiative from TED
catalyzing social impact on
a grand scale.

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NEXTGENNOW.CAOUR MISSION
10 YEARS OF NEXT GEN
SOLUTIONSIMPACT
HOW WE DO IT
CASE STUDIES/PARTNERS

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IT’S TIME TO SCALE SOLUTIONSTHAT DON’T COST THE EARTH.

NEXTGENNOW.CA3

WE ARE CANOPY— A SOLUTIONS-DRIVEN NGO PROTECTINGFORESTS,SPECIES,AND CLIMATE.
NEXTGENNOW.CA

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NEXT GEN SOLUTIONS USE
WASTE INSTEAD OF FORESTSTO
MAKE PACKAGING AND TEXTILES
NEXTGENNOW.CA

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10 YEAR
NEXT GEN TRANSITION
See how catalyzing 60,000,000 tonnes of NEXT GEN
alternatives reduces GHG emissions, diverts waste,creates jobs, and keeps vital forests out of paper,
packaging, and textiles.

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2023

Canopy is catalyzing an ambitious
global scale-up of NEXT GEN solutions
to take the pressure off forests to makepaper, packaging, and textiles andsecure the tremendous benefits
such a transition would provide.

Tonnes of NEXT GEN production capacity

Tonnes of GHG emissions avoided

11,900,000 48M
Investment (USD)

Green jobs created$15.5B

8,400

Hectares offorests protected

Tonnes of Ancient andEndangered Forestsin the supply chain

Tonnes of agricultural
waste diverted

Tonnes of textile
waste diverted

16.6M

93M

27M

1M

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2028
Tonnes of NEXT GEN production capacity

Tonnes of GHG emissions avoided

40,900,000 563M
Investment (USD)

Green jobs created$53.2B

28,700Hectares offorests protected

Tonnes of Ancient andEndangered Forestsin the supply chain

Tonnes of agricultural
waste diverted

Tonnes of textile
waste diverted

64M

37M

317M

15M

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2033
Tonnes of NEXT GEN production capacity

Tonnes of GHG emissions avoided

71,500,000 1.8B
Investment (USD)

Green jobs created$92.9B

50,200Hectares offorests protected

Tonnes of Ancient andEndangered Forestsin the supply chain

Tonnes of agricultural
waste diverted

Tonnes of textile
waste diverted

106M

0

1.0B

48M

NEXTGENNOW.CA

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NORTH AMERICALAUNCH

5 YEARS

10 YEARS

2023

2028

2033

North America is one of the world’s largest
users and producers of pulp and paper. It isalso a major agricultural region and sourceof textile waste. Innovation has alreadyestablished close to 500K tonnes of NEXTGEN capacity, making this a key region for
accelerated scale-up over the decade.

1.9M
1.0M
50K
300

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

By 2028, catalytic financing and impact
investors bring capital for a new, low-carbon
manufacturing sector. The abundanceof agricultural residues and textile waste
positions the region to be an early NEXT GEN
hub with reduced pollution, job creation, anddiversified economic stability for farmers.

92M
52M
2.4M
4,700

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

By 2033, NEXT GEN mills gain deeper
market share, attracting conventional
producer and investor support. 13M+
tonnes of NEXT GEN pulp is now in
production annually across the US, Canada,
and Mexico – taking the pressure off
climate-critical forests like the temperate
rainforests and Boreal forests.

336M
189M
8.8M
9,300

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

$0.6B

0.5M

$8.7B

6.7M

$17.1B

13.2M

NEXTGENNOW.CAFPO
10LATIN AMERICALAUNCH

5 YEARS

10 YEARS

2023

2028

2033

Latin America is strongly positioned totransition to a circular manufacturing
economy. Cotton-rich textile offcuts
generated by garment makers and farming
waste by-products – including bagasse
residue, pineapple leaves, and straw
residues – offer valuable and accessible
alternatives to forest-fibre.

2.2M
1.2M
60K
400

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

Brazil is a wood pulp powerhouse — but
an agile industry can pivot. By 2028, tree
farms in endangered species habitatand on Indigenous lands are restored tonatural forests as new and retrofitted
NEXT GEN mills supply low-carbon NEXTGEN alternatives to the fashion andpackaging sectors.

68M
38M
1.8M
3,500

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

By 2033, NEXT GEN mills are built throughout
Latin America taking advantage of bountiful
supplies of agricultural residues and textile
waste to make low-carbon alternatives. This
alleviates pressure off climate-critical forests
and regional production scales to 9.6M
tonnes of NEXT GEN pulp per year.

245M
138M
6.4M
6,700

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

$0.7B

0.5M

$6.4B

4.9M

$12.5B

9.6M

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EUROPELAUNCH

5 YEARS

10 YEARS

2023

2028

2033

Europe is a leading consumer and producerof pulp, viscose, and paper. It has a suiteof policies that support circularity and halt
products from degraded forests. It has
significant volumes of textile waste and acadre of innovators. It is well-positioned toscale NEXT GEN production.

4.6M
2.6M
120K
800

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

By 2028, measures such as zero interest
loans for circular manufacturing attract
leading NEXT GEN ventures to buildin Europe and conventional producers
to retrofit mills. Public and private
collaborations drive significant on-rampingof these low carbon solutions.

37M
21M
1.0M
1,900

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

By 2033, paper, packaging, and viscosemarkets routinely preference low-carbon
NEXT GEN alternatives to wood that
support both corporate and regional
climate and biodiversity targets. NEXTGEN production in Europe expands to 4M
tonnes per year, attracting conventional
producer and investor attention.

102M
57M
2.7M
2,800

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

$1.5B

1.2M

$3.5B

2.7M

$5.2B

4.0M

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ASIA & MIDDLE EASTLAUNCH

5 YEARS

10 YEARS

2023

2028

2033

NEXT GEN feedstocks provide an
opportunity for fibre independence,
reducing reliance on imported wood. China,
as the largest importer of wood pulp and aworldwide shipper of packaged goods, hasoutsized potential to shift. Scaling NEXTGEN is complementary with numerous
Chinese government regulations.

21.8M
12.3M
570K
3,800

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

By 2028, regulations in China incentivize
a market-leading transition to lowcarbon fibre supply for the global viscoseand packaging sectors – boosting the
economy and setting precedent forsurrounding regions and trade partners.

157M
88M
4.1M
8,000

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

By 2033, NEXT GEN mill construction has
intensified, as have retrofits of industrial
wood-based mills to NEXT GEN. NEXT GEN
production surpasses 17M tonnes per year
across Asia and the Middle East and reduces
logging pressure off Ancient and Endangered
Forests around the world.

445M
250M
11.7M
12,200Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

$7.1B

5.4M

$14.8B

11.4M$22.7B

17.4M

NEXTGENNOW.CA

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INDIA & SOUTHEAST ASIALAUNCH

5 YEARS

10 YEARS

2023

2028

2033

India is the world’s largest textile recycler
and second largest manufacturer of straw
pulp. The ~100M tonnes of straw India burns
annually represents untapped feedstock todramatically scale NEXT GEN markets andprovide a social transformation opportunity
for the Indian economy.

15.9M
9.0M
420K
2,800

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

By 2028, Indian paper and viscose sectors
are quick to expand production of locallyavailable NEXT GEN fibre, generating
income for farmers and thousandsof textile recycling jobs. New mills
throughout India and Southeast Asia drive
low-carbon supply to global fashion andpackaging customers.

193M
109M
5.1M
9,900

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

By 2033, India and Southeast Asia havebecome a global hub for the NEXT GEN fibre
market, producing over 25M tonnes per year.
Shifting demand away from virgin forest
fibre helps secure protection of the region’s
irreplaceable rainforests and peatlands
including Indonesia’s Leuser Ecosystem.

644M
362M
16.9M
17,700Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

$5.2B

4.0M

$18.3B

14.0M$32.8B

25.2M

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AFRICALAUNCH

5 YEARS

10 YEARS

2023

2028

2033

Africa stands to benefit as NEXT GEN techenables a shift away from pulping trees.
Cellulose from cotton textile waste at
garment factories or the dumping grounds
in Ghana and from agricultural residues
will contribute to developing circular
manufacturing economies.

0.7M
0.4M
20K
100

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

Africa is home to some of the world’s mostimportant forests. By 2028, some African
nations have begun developing systems
to collect cotton textile waste andagricultural fibres along with initial NEXTGEN production.

14M
7.8M
370K
700

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLSSocially and environmentally driven investors
enable African farmers and textile recyclers
to become suppliers to the growing NEXTGEN pulp sector by 2033. This takes pressure
off forests, alleviates pollution, and spurs
low-carbon production as Africa adds 1.9M
tonnes of NEXT GEN pulp capacity.

48M
26.8M
1.3M
1,300

Tonnes of GHG
emissions avoided
Tonnes of agricultural
waste diverted
Tonnes of textile
waste diverted
Green jobs
createdNEXT GEN MILLS

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

Investment(USD)

Annual production(tonnes)

$0.2B

0.2M

$1.3B

1.0M

$2.4B

1.9M

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CATALYZING GLOBAL
SOLUTIONSNEXTGENNOW.CA

Saving climate-critical forests by scaling low impact
NEXT GEN alternatives – made from waste textiles andagricultural residues.
NEXT GEN fibres have on average 95% to 130% less GHG
emissions, 88% to 100% less land-use impacts and 5x lower
impact on biodiversity and threatened species.

16NEXT GEN:
2033 IMPACT

Canopy will catalyze an acceleration ofNEXT GEN production to secure tangible
benefits for people and the planet.

60,000,000 TONNES
of low-carbon NEXT GEN Solutions

NEXTGENNOW.CA

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1.3B

$77.4B

Ancient and Endangered
Forests used in paper,
packaging, and textile
supply chains

tonnes GHG
emissions avoided

invested inNEXT GEN mills

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HOW WE’LL
DO IT

Canopy works with brands, producers, andthe world’s savviest innovators to transform
unsustainable forest-based paper, packaging,and textile supply chains by strengthening
demand, scaling NEXT GEN production, andsupporting forest protection.

STRENGTHEN DEMANDSCALE PRODUCTIONSUPPORT PROTECTION

To strengthen the transition away from forest fibre
to NEXT GEN alternatives we will:

To scale NEXT GEN production we will:

To support large-scale forest conservation we will: row market leverage – expanding and deepeningG
our work with brand partners.
 oost brand and producer uptake of NEXT GEN
B
alternatives.
 everage market appetite to incentivize wood pulpLmills to retrofit to NEXT GEN alternatives and/or build
new NEXT GEN mills.
Provide robust benefit data and identify ideal millsite locations.

NEXTGENNOW.CA

Mobilize the investment community to financeNEXT GEN mills globally.
 stablish a critical mass of NEXT GEN production inE
six regions alongside our partners – starting in India,
North America, and Europe.
 ork with innovation partners to bring gameWchanging NEXT GEN technologies – with lower water,
chemicals and GHG emissions – to commercial
production.

 ngage brand partners and producers to bringE
influence and resources to Indigenous andcommunity-led conservation efforts.
 cale back pressure to log irreplaceable AncientS
and Endangered Forests.
 ork with partners to translate the relief ofW
pressure on forests to the long term protectionof climate-critical and species rich forests.

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TRIED. TESTED.
PROVEN.

Here are two examples of thepositive, sustainable changes
we’ve already catalyzed.

RENEWCELLNAFICI GROUP

Making Fashion Circular

Vital Forest-Free Packaging

Renewcell has built the world’s first commercial scale NEXT GEN
dissolving pulp mill for textiles. It uses millions of old jeans and t-shirts
rather than forests to produce pulp for rayon and lyocell textiles.

Nafici Group has built a commercial scale NEXT GEN EcoPulping plantin China making unbleached pulp for packaging from wheat straw andreeds rather than vital forests.

Renewcell is at the forefront of fashion’s circular economy.
They are already expanding production capacity with plans
to construct more mills.

Their biochemical process enhances paper strength allowing forthinner walled boxes. This reduces the amount of paper needed andreduces GHG emissions.
Nafici is planning to build more NEXT GEN mills in Europe and China.

NEXTGENNOW.CA

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GENERAL
Canopy is a solutions-driven non-profit
that was founded in 1999 with thesole purpose of putting an end to thedeforestation and degradation of criticalforest ecosystems around the world.
Every year over five billion trees are cut down to make paper,
packaging, and fabrics such as rayon and viscose. Many of thesetrees come from the world’s Ancient and Endangered Forests.
These forests are critically important to stabilizing climate,protecting biodiversity, and securing the rights and livelihoodsof millions of Indigenous people around the world.
We want to ensure the world’s most vital forests don’t end
up as packaging for your next shipment box, takeout container,or fabric for your new t-shirt.
That is why, through our CanopyStyle and Pack4Good initiatives,
we work with hundreds of global companies, large and small, andthe world’s savviest innovators to transform unsustainable forestbased supply chains and to catalyze the commercial scale-up of
low-carbon, circular, NEXT GEN alternatives.
As we scale NEXT GEN solutions, we will help alleviate pressure
on climate-critical forests. Through our Landscapes of Hopework, we will work to ensure this relief of systemic threatstranslates into conservation in partnership with local allies anddecision-makers, and our international brand partners.
If you would like to support our Audacious work through adonation, we would be grateful for your gift here. If you would
like to keep up to date on our work, subscribe to our newsletter
here.

NEXTGENNOW.CA

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OUR NEXT GEN
PARTNERSNEXTGENNOW.CA

Meet some of the companies who have alreadypartnered with us to facilitate positive change.
Together we’re changing the game for good.

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CONTACT US
If you’d like to contribute, participate, or learn
more, please get in touch with us. We want
to hear from you. Let’s create and scale thistransformation together!
hello@canopyplanet.org

NEXT GEN NOWDATA MAP FOOTNOTE
NEXT GEN fibre
production capacity

Represents the annual production capacity of NEXT GEN
fibre mills in metric tonnes. 2023 data extrapolated fromproduction values of non-wood fibres provided in FAOSTAT
statistical database, “Forestry production and trade”, FAO(2021) (As of April 2023 access date, the most up to daterecords available are for 2021). Canopy’s projected scale-up
in 2028 and 2033 derived from feasibility analyses of bothbottom-up and top-down factors, including (a) the existingdevelopment pipeline for new mill construction, retrofits, andproduction shifts, drawn from Canopy’s 30+ producers andinnovators partnerships; (b) regional feedstock availability;(c) precedent within the recycling sector, and, ultimately; (d)science-based ecological imperatives to eliminate Ancientand Endangered Forests from the supply chain.

Investment

Represents the total capital expenditure investment needed
to bring NEXT GEN fibre mills online at sufficient scale tomeet annual production capacity targets. Assumes an average
financing cost of $1300/tonne derived from industry casestudies, market data, and direct producer relationships.

Ancient andEndangered Forest
fibre in the supply
chain

Represents the annual volume of forest fibre remaining in thepaper, packaging, and textile supply chains that is sourced
from Ancient and Endangered Forests (A&E). 2023 dataassumes 50% of current wood fibre supply reported in the
FAOSTAT statistical database is A&E fibre. 5-year and 10-year
projections assume A&E fibre is proportionally offset by boththe scale-up of NEXT GEN fibre production and continued
increases in recycled fibre production, alongside reduction
initiatives that moderately slow overall market growth.
Methodological details related to the role of each of theselevers as well as the proportion of Ancient and Endangered
Forest fibre in the supply chain available in Survival: A Pulp
Thriller, Canopy (2020).

Forests protected

NEXTGENNOW.CA

Represents the total anticipated forest land opened up for
conservation or long-term logging moratoria due to availabilityof NEXT GEN fibres to replace virgin wood demand. 2023
data based on actual conservation secured to date that waseither strategically supported by or directly championed by
Canopy. 5-year and 10-year data calculated using regional
LCA data on land-use required to supply conventional mills,
which have an estimated global-weighted average of 1.1
hectares per tonne produced.

GHG emissions avoided

Represents the total tonnes of carbon dioxide equivalent(CO2e) avoided by the production of NEXT GEN fibres relative
to virgin forest fibres. Assumes each tonne of NEXT GEN fibre
avoids 4 tonnes of CO2e, based on an LCA-averaged estimate
across eight LCA studies that collectively compared 10 NEXTGEN fibres (including a mix of wheat straw, flax byproducts,
and recycled textiles) and 18 virgin tree fibres (including a mixof tree farms, managed forests, and primary forests). Annual
GHG savings are summed relative to the 2023 baseline to
produce cumulative totals in 2028 and 2033. Methodologicaldetails available in Taking the pressure off irreplaceable
forests: Climate-smart solutions for paper, packaging, andtextile fibres, Canopy (2023).

Agriculturalresidues and textile
waste diverted

Represents the total tonnes of materials diverted fromconventional waste streams (e.g., landfill, incineration) andrepurposed as NEXT GEN feedstocks. Assumes a 90:10
ratio between agricultural residues (primarily converted into
paper and packaging) and textile waste (primarily converted
into Man-Made Cellulosic Fibres) needed to support NEXTGEN production capacities, as informed by recent trends inNEXT GEN scale up and historical ratios between wood pulp
for paper and dissolving pulp for textiles in the FAOSTAT
statistical database. Assumes industry average pulping
yields (i.e., raw material to fibre ratios) of 40% for agriculturalresidues and 95% for textile waste. Annual volumes diverted
are summed relative to the 2023 baseline to produce
cumulative totals in 2028 and 2033.

Green jobs createdRepresents the number of jobs directly employed by NEXTGEN mill operators. Assumes 70 jobs created per 100,000
tonnes of NEXT GEN production capacity as derived fromindustry case studies. Conservatively excludes anticipatedindirect jobs that are not quantified here, such as fromincreased farmer revenue from the sale of agriculturalresidues, municipal textile collection, fibre separation andsorting, etc.

Recommended
Citation

Canopy. «NEXT GEN Now: Data Map». Accessed on [date]from www.nextgennow.ca

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