White Paper on Tourism
in Japan, 2019 (Summary)Japan Tourism Agency
June 2019

Composition of White Paper on Tourism in Japan, 2019
The White Paper on Tourism in Japan is submitted to the Diet every year in accordance with Article
8 of the Basic Act for Promoting a Tourism-Oriented Country. It consists of the following four parts.

Part I Tourism Trends in 2018
Chapter 1 Global Tourism Trends
Chapter 2 Tourism Trends in Japan

Part II (Theme Chapter) Economic Effects of Tourism Expanding across Japan
Chapter 1 Impact of Increase in International Visitors to Japan on the Japanese Economy
Chapter 2 Impact of Increase in International Visitors to Japan on Tourist Destinations
Chapter 3 Impact of Natural Disasters on Travel

Part III Measures Taken in FY 2018
Chapter 1 Enhance the Attractiveness of Tourism Resources to be the Foundation for "Regional Revitalization"
Chapter 2 Innovate the Tourism Industry to Enhance International Competitiveness and to Become Japan's Core Industry
Chapter 3 Create an Environment Where All Travelers can Enjoy Sightseeing Comfortably Without Stress

Part IV Measures to be Taken in FY 2019
Chapter 1 Environmental Development for Setting Specifications that Foreigners can Truly Enjoy
Chapter 2 Development of New Regional Tourism Contents
Chapter 3 Appropriate Role Sharing and Strengthening Cooperation between the Japan National Tourism Organization andRegional Organizations (Local Governments and Destination Management/Marketing Organization)
Chapter 4 Other Measures Contributing to Increase in Consumption and Visitors in Outlying Areas

1[Part I] Tourism Trends in 2018
 Global Tourism Trends in 2018……………………………………………………………………. 3
 Tourism Trends in Japan in 2018 (Situation of Travel to Japan) ………………………………. 6
 Tourism Trends in Japan in 2018 (Situation of Japanese Overseas
Travel and Domestic Trips) ………………………………………………………………………..... 8
 Tourism Trends in Japan in 2018 (Situation of Overnight Trips) ………………………………. 10
 Tourism Trends in Japan in 2018 (Tourism Trends in Regional Areas) ……………………..... 132

[Part I] Global Tourism Trends in 2018
 According to the global tourism trends announced by the United Nations World Tourism Organization (UNWTO), the number ofinternational tourists in 2018 increased by 74 million from the previous year to 1,430 million (up 5.6% from the previous year).
 By region, the Asia-Pacific region has increased its share in both arrivals and departures in recent years.
(Figure I-2) The Number of International Tourists(Figure I-5) The Number of International Tourists by Region of Origin<By Region of Arrival>

5.5%(100 million(億人)
people)

14.0

14

2008

53.8%

20.0%

15.9%

4.7%

13.3

12

10

9.1 9.3 8.9

4.7%
2013

12.4
11.9
11.4
11.0
10.4
10.0
9.5

51.7%

23.2%

15.4%

5.0%
4.5%

2018

50.8%
0%

20%

40%

EuropeAsia-Pacific region

24.4%

15.5%

60%

80%

Americas

4.8%
100%

Middle East

Africa

8.6<By Region of Departure>

8.1

8

3.0%

7.6
6.8 6.8
6.3

2007

7.0 7.0

55.4%

19.8%

16.6%

2.8%
3.1%

6

2012

51.9%

22.9%

16.6%

3.1%

3.0%

4
18

17

16

15

14

13

12

11

10

09

08

07

06

05

04

03

02

01

2000

99

2017

48.0%

24.9%

16.7%

60%

80%

Middle East

Africa3.2%(year)

0%
Europe20%
Asia-Pacific region

40%
Americas100%
Unknown

Source: Japan Tourism Agency (JTA) document based on data of the UNWTO

3

[Part I] Global Tourism Trends in 2018
 In the "Ranking of the Number of International Visitors by Country/Region" in 2017, Japan ranked 12th, up from 16th in the previous year, with 28.69
million. Japan ranked 3rd in Asia, overtaking Hong Kong and Malaysia.
 In the "Ranking of the Number of International Visitors by Air or Sea," Japan ranked 8th (2nd in Asia) with 28.69 million.
 The number of international visitors to Japan in 2018 (31.19 million) was equivalent to 11th in the "Ranking of the Number of International Visitors by
Country/Region" and 6th in the "Ranking of the Number of International Visitors by Air or Sea" in 2017.
(Figure I-6) Ranking of the Number of International Visitors by Country/Region(2017)
0
FranceSpain
U.S.A.
China
Italy
MexicoU.K.
TurkeyGermany
Thailand(Japan)AustriaJapan
Hong Kong
GreeceMalaysia
RussiaPortugal
CanadaPolandNetherlands
Macau
Saudi Arabia* U.A.E.
Hungary
Croatia
India
UkraineSingapore
South Korea
Indonesia
Vietnam★Czech Republic
Denmark
MoroccoSwitzerland
TaiwanIreland
South Africa
Bulgaria
Australia

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

(10,000 people)
9,000 10,000

8,692
8,187
7,694
6,074
5,825
3,929
3,765
3,760
3,745
3,548
3,119
2,946
2,869
2,789
2,719
2,595
2,439
2,120
2,088
1,826
1,792
1,726
1,611
1,579
1,579
1,559
1,554
1,423
1,391
1,334
1,295
1,292
1,281
1,174
1,135
1,113
1,074
1,034
1,029
888
882

31.19 million international visitors came to
Japan in 2018.
Japan ranked 12th in the world and 3rd in Asia

Source: JNTO document based on data of the UNWTO.
Note 1:Figures shown above are provisional as of May 2019.
Note 2:In countries marked with ★, figures for 2017 are unannounced. Therefore, we used figures for 2016.
Note 3:Figures for the United Arab Emirates are for Dubai only and are based on data collected through September 2018.
Note 4:Except for Japan, Russia, South Korea, Vietnam, Taiwan, and Australia, the number of international visitors means the number of international visitors who had at least an overnight stay inthe country/region they visited.
Note 5:Rankings are subject to change depending on the timing of data collection, because data may be updated or modified from time to time.
Note 6:The number of international visitors is calculated and published according to different statistical criteria for each country and region, so careful comparison is required.
(For example, the number of foreign crew members is not included in Japanese statistics, but it is included in the statistics of France, Spain, China, South Korea, etc.)(Figure I-7) Ranking of the Number of International Visitors by Air or Sea(2017)(10,000 people)

0
Spain
U.S.A.
★Italy★U.K.
France(★Japan)Thailand★Turkey★Japan★ChinaGreeceMexico★Hong Kong
★Singapore★MacauSouth Korea★Indonesia
Saudi Arabia★SwedenCanada★Vietnam★TaiwanMorocco★Russia★Australia
Ireland
India
Malaysia
Philippines★Croatia
Poland★Hungary★EgyptSouth Africa★Ukraine
Germany
Austria
Netherlands
Portugal
Czech Republic
Denmark
Switzerland

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

6,854
4,898
3,575
3,485
3,333
3,119
3,061
2,895
2,869
2,768
1,892
1,855
1,854
1,531
1,398
1,334
1,253
1,251
1,154
1,134
1,117
1,074
1,010
894
882
872
806
767
662
558
545
544
469
307
226

31.19 million international
visitors came to Japan in
2018. (All international visitors
to Japan visit by air or sea.)

Japan ranked 8th in the world and 2nd in
Asia.
*The ranking includes only the countries
and regions where the number ofinternational visitors is calculated andpublished for each mode of transportation(i.e., by air, sea or land).

no data

Source: Japan National Tourism Organization (JNTO) document based on data of the UNWTO.
Note 1:The number of international visitors is calculated and published by different statistical criteria for each country and region. Therefore, it is necessary to note the difference of the statistical criteria of eachcountry when strictly comparing.
Note 2:Figures shown above are provisional as of January 2019.
Note 3:Except for the countries/regions marked with ★, the number of international visitors means the number of international visitors who had at least an overnight stay in the country/region they visited.
Note 4:Green in the graph indicates a country/region belonging to Asia.
Note 5:In countries and regions where figures for 2017 are unannounced or unknown, we used figures for the latest year for which the statistics are available.
Note 6:The figures adopted in the graph are the number of international visitors traveling by air and sea, and exclude those traveling by land (by car, etc.).
Note 7:The number of international visitors by air or sea is unknown for Germany, Austria, the Netherlands, Portugal, Czechia, Denmark, and Switzerland because data on the means of transportation used byinternational visitors are unavailable.
Note 8:Rankings are subject to change depending on the timing of data collection, because data may be updated or modified from time to time.

4[Part I] Global Tourism Trends in 2018
 In the "Ranking of International Tourism Receipts by Country/Region" in 2017, Japan was placed the same rank as the previous year (11th (4th inAsia)) although the amount of receipts increased to $34.1 billion.
 In the "Ranking of International Tourism Expenditures by Country/Region," Japan ranked 18th (6th in Asia), down from 16th (5th in Asia) in the previous
year, with $18.2 billion.
 The amount of international tourism receipts of Japan in 2018 ($41.1 billion) was equivalent to 8th in the "Ranking of International Tourism Receipts by
Country/Region" in 2017. The amount of international tourism expenditures of Japan in 2018 ($20.1 billion) was equivalent to 16th in the "Ranking ofInternational Tourism Expenditures by Country/Region" in 2017.
(Figure I-8) Ranking of International Tourism Receipts by Country/Region (2017)(Figure I-9) Ranking of International Tourism Expenditures by Country/Region (2017)(billion USD)

(billion USD)
0U.S.A.
Spain
FranceThailand
U.K.
Italy
Australia(Japan)Germany
China
Macau
Japan
Hong Kong
India
TurkeyMexicoU.A.E.
Austria
CanadaSingapore
Malaysia
Portugal
Netherlands
GreeceSwitzerland
SwedenSouth Korea
Indonesia
PolandBelgium
TaiwanSaudi Arabia
Croatia
New ZealandRussiaVietnamSouth Africa
Denmark
Egypt
LebanonMorocco

200

400

600

800
681

1,000

1,107

607
569
490
442
417
411
398
386
356
341
333

0

1,200

$41.1 billion in 2018
Japan ranks 11th in the world and 4thin Asia.

274
225
213
210
205
203
197
183
171
166
165
163
141
134
131
128
125
123
121
109
106
89
89
88
80
78
76
74

Source: JNTO document based on data of the UNWTO and national tourism offices from each country.
Note 1: Figures shown above are provisional as of January 2019.
Note 2: International tourism receipts don’t include international passenger fares.
Note 3: Data on international tourism receipts may be updated or modified from time to time.
Calculated values of international tourism receipts are affected by changes in the exchange rates of foreign currencies tothe U.S. dollar.
Thus, rankings are subject to change depending on the timing of data collection.

China
U.S.A.
Germany
U.K.
FranceAustralia
CanadaSouth Korea
RussiaItaly
Hong Kong
Singapore
Spain
Netherlands
Belgium(Japan)BrazilIndia
Japan
TaiwanU.A.E.
Saudi Arabia
SwedenSwitzerland
NorwayKuwaitPhilippines
Argentina
Iran
MexicoAustria
Malaysia
ThailandDenmark
Qatar
PolandIndonesia
Iraq
UkraineIsraelIreland

500

1,000

1,500

2,000

2,500

3,000
2,579

1,350
891
707
414
344
318
317
311
277
254
246
223
215
207
202
190
184
182
180
176
173
170
164
162
125
119
114
113
108
107
107
105
98
96
89
83
81
71
71
66

$20.2 billion in 2018
Japan ranks 18th in the world and 6th in Asia

Source: JNTO document based on data of the UNWTO and national tourism offices from each country.
Note 1: Figures shown above are provisional as of January 2019.
Note 2: International tourism expenditures don’t include international passenger fares.
Note 3: Data on international tourism expenditures may be updated or modified from time to time.
Calculated values of international tourism expenditures are affected by changes in the exchange rates of foreign currencies to the U.S. dollar.
Thus, rankings are subject to change depending on the timing of data collection.

5

[Part I] Tourism Trends in Japan in 2018 (Situation of Travel to Japan)
 The number of international visitors to Japan in 2018 was 31.19 million (up 8.7% from the previous year).
 The number of international visitors to Japan from Asia reached 26.37 million (84.5% of the total). The number of international visitors toJapan from East Asia reached 22.88 million (73.4% of the total), including 3.33 million (10.7% of the total) from 6 major ASEAN countries.
The number of international visitors to Japan from North America was 1.86 million. The number of international visitors to Japan from 5
major European countries (UK, France, Germany, Italy, and Spain) was 1.12 million.
(Figure I-10) The Number of International Visitors(Figure I-11) Breakdown of the Number of International Visitors(2018)（万人）(10,000
people)

3,500

3,119

(10,000 people)

2,869

3,000

2,404

2,500

1,974

2,000

1,500

1,341

1,000

521

733
614 673835 835
679

1,036
836

861
622

500

0

Source: JTA document based on data of the JNTO.

Source: JTA document based on data of the JNTO.
Note 1:Values in parentheses indicate share as a percent of all international visitors to Japan.
Note 2:“Others” is Asian, European, or other countries/regions not otherwise shown in the pie chart.
Note 3:Totals may not be exact due to rounding.

6

[Part I] Tourism Trends in Japan in 2018 (Situation of Travel to Japan)
 The tourism consumption by international visitors in 2018 reached a record high of 4.5189 trillion yen. It has increased for the seventh
consecutive year since 2012 (1.1 trillion yen).
 By nationality and region, China ranked first at 1.545 trillion yen and accounted for 34.2% of the total amount, followed by South Korea at588.1 billion yen (13.0%), Taiwan at 581.7 billion yen (12.9%), Hong Kong at 335.8 billion yen (7.4%), and the United States at 289.3 billion
yen (6.4%). The tourism consumption by international visitors from the countries and regions above accounted for 73.9% of the total.
(Figure I-13) Changes in Tourism Consumption by International Visitors

year

Tourism consumption byinternational visitors

2012

1.0846 trillion yen

2013

1.4167 trillion yen

20142.0278 trillion yen

2015(Figure I-14) Tourism Consumption by International Visitors
Broken Down by Country/Region
Philippines Indonesia Germany
59.1
55.8
40.9
billionbillionbillion
yen
yen
yen

Italy
33.4
billionyen

3.7476 trillion yen

20174.4162 trillion yen

2018

4.5189 trillion yen

Source: International Visitor Survey (JTA)
Note 1: In the past, the survey focused mainly on passengers using airports, but in light of therapid increase in the number of cruise passengers, who tend to stay for a short periodof time, the survey has been conducted for these passengers as well since 2018.
Their answers were included in the survey results. The tourism consumption in 2018
estimated by the conventional estimation method is 4.8 trillion yen.
Note 2: The percentages are the percentage to the total tourism consumption by international
visitors.

India
24.7
billionyen

Russia17.7
billionyen

Canada59.4 billion yen

Malaysia
63.9 billion yen

Other237.9 billion
yenFrance65.6 billion yen

China
1,545 billion yen

3.4771 trillion yen

2016

Spain
28.1
billionyen

Tourism
consumption byinternational visitors
to Japan in 2018
(revised values)
4.5189 trillion yen

United Kingdom
72 billion yen

Vietnam73 billion yen
Singapore
75.3 billion yen
Thailand
140.7
Australia
131.5 billion yen billion
yen

United States
289.3 billion yen
Hong Kong335.8 billion
yen

Taiwan581.7 billion yen

South Korea
588.1 billion yen

7[Part I] Tourism Trends in Japan in 2018 (Situation of Japanese Overseas
Travel and Domestic Trips)(Japanese Overseas Travel)
 In 2018, the number of Japanese overseas travelers increased for the third consecutive year, to 18.95 million (up 6.0% from theprevious year).
(Domestic Trips)
 In 2018, the number of Japanese nationals who took overnight trips was 291.05 million, and the number of Japanese nationals who took
domestic one-day trips was 270.73 million.
(Chart I-25) The Number of Japanese Overseas Travelers(Figure I-29) Changes in the Total Number of Japanese Domestic
Overnight Trips and Domestic One-Day Trips(10,000（万人）
people)2,000(10,000 people)

1,895

1,900
1,800
1,700

1,849
1,753
1,740
1,729
1,683

1,699
1,664

1,599
1,600

34,00032,566

1,789
1,747

1,712
1,690
1,621

32,00031,29931,05330,000

1,545
28,0001,400

26,00032,33332,41831,542

29,734

29,10529,78829,720

1,500

1,300

31,55532,042

29,17327,07324,0001,200Overnight trips
22,000One-day trips

1,100
20,0001,000

Source: JTA document based on data of the JNTO.

2012

13

14

Source: National Tourism Survey (JTA)

15

16

17

18

8

[Part I] Tourism Trends in Japan in 2018 (Situation of Japanese Overseas
Travel and Domestic Trips)
 In 2018, Japanese domestic tourism consumption was 20.5 trillion yen (down 3.0% from the previous year).
 In 2018, domestic tourism consumption by Japanese and international visitors was 26.1 trillion yen.
 Within that, domestic tourism consumption by international visitors accounted for 17.3%.

(Figure I-30) Japanese Domestic Tourism Consumption(Figure I-31) Domestic Tourism Consumption in Japan

26.1 trillion yen(trillion yen)
25
20.4

19.7

20

19.4

20.4

20.2

21.0

21.1

4.9

5.0

20.5

18.4
5.1

5.0

4.4

4.6

4.8

4.7

Japanese overseas travel(Domestic consumption)
1.1 trillion yen(4.2%)

4.5
15

10
15.4

14.8

15.0

15.4

2010

11

2012

13

Domestic trips byinternational visitors to Japan
4.5 trillion yen(17.3%)

15.8

16.0

16.1

15.8

15

16

17

18

13.9

5

Japanesedomestic sameday trips
4.7 trillion yen(17.9%)

Japanese domestic
overnight trips
15.8 trillion
yen(60.6%)

0Overnight trips

14

One-day trips

Source: National Tourism Survey (JTA)

Total domestic trips

Sources: National Tourism Survey (JTA) and International Visitor Survey (JTA)9

[Part I] Tourism Trends in Japan in 2018 (Situation of Overnight Trips)
 In 2018, the total number of guest nights in hotels and Ryokans (Japanese-style inns) in Japan decreased to 509.02 million (down 0.1% from theprevious year). Within that, the total number of guest nights of Japanese was 420.43 million (down 2.2% from the previous year), and the total numberof guest nights of international visitors was 88.59 million (up 11.2% from the previous year).
 In 2018, the total number of guest nights of international visitors in outlying areas increased by 11.3% from the previous year, exceeding the growth in
the 3 major metropolitan areas. The share of outlying areas was 41.0%.
(Figure I-32) Total Number of Guest Nights (Japanese/International Visitors)(100 mil. guest nights)
6(Figure I-33) Guest Nights of International Visitors in 3 Major Metropolitan
Areas and in Outlying Areas(10,000 guest nights)

7,000

6,000
5.041
5
4.395

4.659

4.735

0.335

0.448

0.656

4.925
0.694

5.096

5.090

0.797

0.886

5,000

3 Major Metropolitan Areas(59.0%)
4,703+11.1%(59.0%)
5,223

4,000
3,000

0.263
4

2,000
1,000
0

3

2

2017
4.132

4.324

4.287

4.385

4.231

4.299

(10,000 guest nights)

4.204

2018

Outlying Areas

6,000
5,000
4,000

1

(41.0%)
3,266+11.3%(41.0%)
3,636

3,000
2,000

0
2012

13

14

Total number of guest nights of Japanese visitors

15

16

17

18

Total number of guest nights of international visitors

1,000
0
2017

Source: Overnight Travel Statistics Survey (JTA)
Note 1: Figures for 2018 are preliminary.
Note 2: Figures given above each bar indicate the total number of guest nights of Japanese and international
visitors.

2018

Source: Overnight Travel Statistics Survey (JTA)
Note 1: Figures for 2018 are preliminary.
Note 2: “3 major metropolitan areas” refers to 8 prefectures: Tokyo, Kanagawa, Chiba, Saitama, Aichi, Osaka,
Kyoto, and Hyogo. “Outlying areas” refers to all other prefectures.
Note 3: Values in parentheses indicate the composition rate.

10

[Part I] Tourism Trends in Japan in 2018 (Situation of Overnight Trips)
 The national average for room occupancy rates rose from 60.5% in the previous year to 61.1% in 2018. In particular, the room occupancy
rate was high, over 80%, in Tokyo.
 By accommodation type, the room occupancy rate for city hotels was 79.9%, that for business hotels was 75.3%, and for Ryokans(Japanese-style inns) it was 39.0%.
(Figure I-35) Room Occupancy Rates(Figure I-36) Room Occupancy Rates by Accommodation Type(YoY changes,%)(YoY changes,%)

90

90%
Tokyo, 80.3%
Osaka, 79.8%

80

72.5

80%
Fukuoka, 71.5%

Hiroshima, 67.1%

72.1
67.3

60

54.8

60%

50

74.2

74.4

75.3

60.3

59.7

60.5

56.0

56.9

57.5

79.9

57.4

61.1
58.3

55.2
52.3

54.0

40

39.0
35.5

Kagawa, 60.6%

50%

79.5

48.0

Ishikawa, 62.2%
National average,
61.1%

78.7

69.5

Okinawa, 66.3%
Hokkaido, 63.6%

79.2

75.3

70

Aichi, 70.6%

70%

75.7

77.3

33.4

30

35.2

37.0

37.1

37.5

15

16

17

Miyagi, 56.3%

20

40%

2012

13

14

15

Source: Overnight Travel Statistics Survey (JTA)
Note 1:Figures for 2018 are preliminary.

16

17

18

2012

13

City hotels

Business hotels

14
Total

Source: Overnight Travel Statistics Survey (JTA)
Note 1:Figures for 2018 are preliminary.

Resort hotels

18

Ryokans (Japanese-style inns)

11[Part I] Trends in Japanese Tourism in 2018 (Regional Blocks)
 The total number of guest nights of international visitors in the Tohoku and Chugoku regions compared to the previous year, by 34.7%
and 21.6%, respectively. Hokuriku-Shin’etsu (up 14.0%), Chubu (up 18.0%), Kinki (up 11.9%), Shikoku (up 11.3%), and Okinawa (up13.6%) also exceeded the national average.
 The total number of guest nights of international visitors from China was the highest in 4 regions (Hokkaido, Kanto, Chubu, and Kinki),that from South Korea was the highest in 1 region (Kyushu), and that from Taiwan was the highest in 5 regions (Tohoku, HokurikuShin’etsu, Chugoku, Shikoku, and Okinawa).
(Figure I-43) YoY Changes of the Total Number of Guest Nights(Overall/International Visitors) in Japan by Regional Blocks (2018)(Figure I-44) Regional Blocks Breakdown for the Total Number ofGuest Nights of International Visitors by Country/Region (2018)(YoY changes)

Total number of guest nights

Total number of guest nights of international visitors

40%
34.7%
35%
YoY Changes of the total number of guest nights
of international visitors: +11.2%

30%
25%
20%

10%

13.6%

11.9%

6.2%

5%

China,30%

Kinki

2.9%

1.3%

2.1%

5.3%
Taiwan,16%

Chugoku

Others,25%

Others,37%

Hong Kong,6% Thailand,5%
Taiwan,11%South Korea,6%South Korea,15%

Ohters,21%

Others,39%

Australia,5%Hong Kong,10% South Korea,5%China,49%

Chubu

11.3%

China,13%

Taiwan,30%

Hokuriku-Shin'etsu

14.0%
11.0%

Thailand,5%
China,16% South Korea,7%Hong Kong,6%South Korea,7%
U.S.A.,11% Taiwan,10%
Europe,6%

China,27%

Kanto

18.0%

Thailand,6%South Korea,19%
Hong Kong,10%

Taiwan,20%

Taiwan,42%

Tohoku21.6%

15%

China,25%

Hokkaido

Hong Kong,7%Taiwan,12%
U.S.A.,6%

China,11%South Korea,11%
Hong Kong,9%Europe,11%

Others,24%

Others,30%

Others,42%

0%
-5%
-10%

-0.8%

-0.1%

-0.1%
-2.6%

-1.6%

-0.9%

Taiwan,26%

Shikoku-3.3%

YoY changes of the total number of guest nights: -0.1%

South Korea,45%

KyushuTaiwan,28%

Okinawa0%

Source: Overnight Travel Statistics Survey (JTA)
Note 1: Comparison was made between the figures of 2017 (confirmed) and 2018 (preliminary).

10%

20%

South Korea,16%U.S.A.,4% Others,19%

China,17%Hong Kong,18%

Taiwan,17%

U.S.A.,2%
Hong Kong,13% China,12%
Others,12%South Korea,27%

30%

40%

50%

China,21%

60%

70%

U.S.A.,4%
Hong Kong,10%
Others,10%

80%

90%

Source: Overnight Travel Statistics Survey (JTA)
Note 1: Figures for 2018 are preliminary.
Note 2: “Europe” refers to 6 countries: Germany, the United Kingdom, France, Russia,
Italy, and Spain.

100%

12

[Part II] Economic Effects of Tourism
Expanding across Japan
 Increase in International Visitors in Outlying Areas and Trends
in Experience-oriented Consumption…………………………………………………………………………….. 14
 Trends in Employment, Wages, and Productivity in Tourism-related Industries……………………….…….. 17
 Trends in Investment in Tourism-related Industries……………………………………………………………... 19
 Trends in Consumption after Travel to Japan by Country…………………………………………………….... 21
 Impact of Increase in International Visitors to Japan on Tourist Destinations……………………….……….. 22
 Impact of Natural Disasters on Travel………………………………………………………………………..….. 24

13

[Part II] Increase in International Visitors in Outlying Areas and Trends inExperience-oriented Consumption (1) In recent years, international visitors visiting areas other than the 3 major metropolitan areas have been increasing. The growing interest ofinternational visitors to Japan in "experience-oriented consumption" is considered one of the factors.
• In 2018, the number of international visitors visiting outlying areas was
1.4 times that visiting only the 3 major metropolitan areas.

• International visitors to Japan who focus on "experience-oriented consumption,"such as skiing and snowboarding, have a high rate of visiting outlying areas.

(Figure II-6) Changes in the Number of International Visitors to Japan by Destination(Metropolitan Areas/Outlying Areas)(Figure II-7-1) Rate of International Visitors (General Visitors) Visiting Outlying Areas by“Activities Carried Out during Stay in Japan”(10,000 people)

2,000
3 major metropolitan areas only
Outlying areas

1,319 people
1,020 people
950 people

1,000
500

453 people
383 people

0
2012

2015

2018

• The percentage of international visitors who looked most forward to "local
experience-oriented consumption," which accounted for over 60% ininternational visitors visiting outlying areas, before their visit to Japan
increased by 6.6 points in the past 5 years.
(Chart II-7-2) “What You wanted to do most before Visiting Japan"“Experience-oriented
consumption” accounted for ahigh percentage in international
visitors visiting outlying areas

1,500

Overall Rate of International Visitors (General Visitors) Visiting Outlying
Areas: 54.3%

1,800 people

Soaking in a hot spring

75.0%

Nature and rural village experience tour

74.1%

Other sports (Golf, marine sports, etc.)

73.1%

Enjoying the season (Cherry blossom viewing, autumn
leaves, snow, etc.)

71.9%

Staying at a Ryokan (Japanese-style inn)

70.6%

Other

Watching sports events

58.3%

Experiencing Japanese history and traditional culture

57.7%

Shopping

55.2%

Treatment and medical examination

54.2%

Eating Japanese food

54.2%

Going to watch plays/concerts

53.2%

Other

80%
70%
60%

50%
40%
30%
20%
10%
0%

Shopping

Shopping

14.1%

12.5%

EatingJapanese food
34.4%
Local experienceoriented
consumption
28.2%

2014

63.3%

Enjoying nature and beautiful scenery

100%
90%

87.4%

Skiing and snowboarding

EatingEnjoying Japanese pop culture

48.5%

Visiting places relating to Japanese movies and animation

46.2%

Going to theme parks

46.0%

Japanese food

27.9%
Local experience-*2018

oriented
consumption
34.8%

2018

Source: JTA document based on International Visitor Survey(JTA) and Number of International Visitors to Japan (JNTO)
Note 1: “3 major metropolitan areas” refers to 8 prefectures: Tokyo, Kanagawa, Chiba, Saitama, Aichi, Osaka, Kyoto, and Hyogo, and “Outlying areas” refers to all otherprefectures.
Note 2: The percentages above are the percentage of international visitors who visited outlying areas among those subject to the Consumption Trend Survey for Foreigners
Visiting Japan and who selected the items above as "activities carried out during stay in Japan."

14

[Part II] Increase in International Visitors in Outlying Areas and Trends inExperience-oriented Consumption (2) Consumption by international visitors to Japan has also increased in outlying areas. "Experience-oriented consumption" contributes to the
expansion of consumption.
• The estimated economic effect of skiing and snowboarding is about 65 billion
yen, which is calculated based on the difference in travel expenditure perinternational visitor according to whether or not they went skiing or
snowboarding, and the number of international visitors who went skiing or
snowboarding.

• Consumption by international visitors to Japan was over 1 trillion yen in
outlying areas, accounting for about 30% of the total consumption in all
prefectures.
(Figure II-8) Tourism Consumption and Share of International Visitors in Outlying Areas

28.5%(Figure II-15) Economic Effects of Skiing and Snowboarding

23.6%
1036.2 billion yen
656.1 billion yen

Those who went skiing or
snowboarding
225,000 yen/person

2015
Consumption in outlying areas*2018

Travel expenditure perinternational visitor to Japan

2018
Those who did not go skiing or
snowboarding
152,000 yen/person

Share in the total consumption in all prefectures

Economic effects of skiing andsnowboarding
About 65 billion yen• According to the survey on changes in travel expenditure per international
visitor classified into with or without “experience-oriented consumption,” theexpenditure was larger in those with “experience-oriented consumption” thanthose without.
(Figure II-12) Per Capita Travel Expenditure According to With or Without "Experienceoriented Consumption"
Per capita travel expenditure (with experience-oriented consumption)
Per capita travel expenditure (without experience-oriented consumption)

ten thousand yen/person

22.5

Skiing and snowboarding
Soaking in a hot spring

15.2

20.3

Nature and rura l village experience tour

15.0

Staying at a R yokan (Japanese-style inn)
Enjoying nature and beautiful scenery

Number of international visitors who went skiing or
snowboarding 880,000people

17.8

Other sports (Golf, mar ine sports, etc.)
Enjoying the season (Cherry blossom viewing, autumn leaves, snow, etc .)Number ofinternational visitors

17.7
14.2

15.4
20.4
14.7
18.5

14.2
16.4
13.4
*2018 revised values• It is expected that any "experience-oriented consumption" can increase theeconomic effects of international visitors.

15

Source: JTA document based International Visitor Survey (JTA)
Note:“3 major metropolitan areas” refers to 8 prefectures: Tokyo, Kanagawa, Chiba, Saitama, Aichi, Osaka, Kyoto, andHyogo, and “Outlying areas” refers to all other prefectures.

[Part II] Increase in International Visitors in Outlying Areas and Trends inExperience-oriented Consumption (3) In Osaka and Tokyo, inbound tourism consumption accounts for more than 40% of the total tourism consumption.
• Osaka, Tokyo, Kyoto, Fukuoka, and Aichi are the top prefectures in termsof the share of tourism consumption by international visitors to Japan in
the total tourism consumption by Japanese and international visitors.

• On the other hand, the tourism consumption of international visitors is
not necessarily high in prefectures where the tourism consumption by
Japanese is high.

(Column Figure II-5-1) Tourism Consumption by International Visitors (By Prefecture)
Top 15 Prefectures Having High Tourism Consumption by International Visitors

Osaka

46.2

53.8

Tokyo

44.8

55.2

Tourism Consumption by International Visitors in the Top 15 Prefectures Having
Large Tourism Consumption by Japanese(Consumption by international visitors )↓Tokyo（44.8）

Kyoto

29.2

70.8

Chiba（14.3）

Fukuoka

23.7

76.3

Hokkaido（21.5）

Aichi

22.0

78.0

Hokkaido

21.5

78.5

Okinawa

18.9

81.1

Nara

16.8

83.2

Chiba

14.3

85.7

Saitama

11.8

88.2

Kanagawa

11.8

88.2

Gifu

10.9

89.1

Oita

9.9

90.1

Kagawa9.7

90.3

Hiroshima

9.6

90.4

0%

25%

International visitors

50%

Osaka（46.2）
Okinawa（18.9）
Kanagawa（11.8）
Shizuoka（4.7）
Nagano（5.0）
Kyoto（29.2）
Hyogo（8.3）
Fukuoka（23.7）
Aichi（22.0）
Tochigi（3.4）
Nigata（2.6）
Mie（2.0）75%

Japanese

100%0Japanese

5,000

10,000International visitors

15,00020,000(100 million yen)

Sources: National Tourism Survey (JTA) and International Visitor Survey (JTA)
Note: For tourism consumption by Japanese, expenditures before and after travel and inter-prefectural transportation costs are not allocated to each prefecture, and group tour costs are allocated to each prefecture after deducting travel
agency margins and amounts equivalent to inter-prefectural transportation costs. For tourism consumption by international visitors, inter-prefectural transportation costs are not allocated to each prefecture, and group tour costs areallocated to each prefecture after deducting amounts equivalent to round-trip transportation costs between the country of departure and Japan and inter-prefectural transportation costs.

16

[Part II] Trends in Employment, Wages, and Productivity in
Tourism-related Industries (1) With the increase in inbound visitors, employment and wages in accommodation services have been increasing. Productivity has also been
improving.
• The number of employees in accommodation services increased by
80,000 or 14.5% in the past 6 years from 2012. The growth in the numberof female and elderly employees was particularly large.
(Figure II-28) The Number of Employees inaccommodation services• The average wage in accommodation services rose by 11.0% in the past 6
years.
Sales per employee increased by 13.8% in the past 4 years.
(Figure II-32) Wages inaccommodation services(Figure II-35) Amount of Sales per
Employee in accommodation services(10,000 people)

63 people
Annual bonuses and other special salaries
Regular cash earnings

55 people

3.56 mil. yen

Up 14.5%(Average of allindustries: Up 6.3%)

3.21 mil. yen

9.40 mil.
yen/person
8.26 mil.
yen/person

0.41 mil. yen

0.24 mil. yen

Up 11.0%
2012

2018

Up 13.8%

15 to 64 years old

Male

Female(10,000 people)
31
people24
people65 years old and over35
people48
people3.15 mil. yen

27
people7people2012

2.96 mil. yen

50people

2018

2012

13
people2012
2018

Source: JTA document based on Labor Force Survey (Ministry of Internal Affairs and Communications (MIC))

2018

Source: JTA document based on Basic Survey on Wage
Structure (Ministry of Health, Labour and Welfare(MHLW))

2011

2015

Source: JTA document based on 2016 Economic Census
for Business Activity and 2012 Economic Census for
Business Activity (Ministry of Internal Affairs andCommunications (MIC))
Note:The numbers of employees as of February 1, 2012
and June 1, 2016 are used.

17

[Part II] Trends in Employment, Wages, and Productivity in
Tourism-related Industries (2) In accommodation services, there has been a growing sense of labor shortage amid an increase in the number of new job offers, showing atight supply-demand balance.
• The number of new job offers in accommodation services
increased by 18.9% from 164,000 to 195,000 in the past 4 years
from 2014. (Figure II-33) The Number of New Job Offers in• Labor shortage in accommodations, eating and drinking
services continues to grow faster than that in otherindustries. (Figure II-34) Diffusion Index (DI) for Employment

accommodation services(10,000 people)“Excess”- “Shortage”・% points

20
19.5
19.1
19

20
10

18.5

0
-10

18
17.3

-20

17

-30

16.4
16

15
2014

15

16

17

18

-40

All industries-50

Total manufacturing industries-60

Total non-manufacturing industries-70

Accommodations, eating and drinking services

2012
Source: JTA document based on Employment referrals for general workers (MHLW)

13

14

15

16

17

18

18

Source: JTA document based on Short-Term Economic Survey of Enterprises in Japan (Bank of Japan)[Part II] Trends in Investment in Tourism-related Industries (1) With the increase in inbound visitors, construction investment in accommodation services has been expanding in many regions.
• By regional block, the planned construction costs increased more than tenfold in the
Hokkaido, Kinki, and Kyushu regions in the past 6 years.

• In 2018, the planned building construction costs inaccommodation services was over 1 trillion yen, which
increased by a factor of 9.0 times in the past 6 years.

(Figure II-38) Changes in the Planned Building Construction Costs inaccommodation services (by Regional Block)(100 million yen)
4,000

(Figure II-36) The Planned Building Construction Costs inaccommodation services

9.5 times

2012
2018

3,500
3,000
14.8 times

2,500

（億円）
(100
million yen)

2,000
52.5 times
compared to
2012

1,500

12,0001,000

2012年比Compared
to 2012
About約9.0倍
9.0 times

10,00010,0869,431

12.9 times 7.0 times
5.9 times

3.4 times

500

3.0 times
6.2 times

Hokkaido

Tohoku

Kanto

HokurikuShin’etsu

Chubu

Kinki

Chugoku

Shikoku

KyushuOkinawa• The number of new buildings and floor area in accommodation services increased byfactors of 2.7 times and 5.9 times in the past 6 years, respectively.

8,000
6,333

(Figure II-37) The Number of New Buildings and Floor Area inaccommodation services

6,000(1)Number of New Buildings(2)Floor Area
（10,000㎡）（棟）(buildings)

4,000

2500
1,992

2,581
2,000

6.8 times

0

1,599

2000

1,999

1500
1000

350

792

873

867

1,022

2012

13

14

15

16

17

18

（年）

150

500

52

68

74

13

14

93

50
0

0

2012
Source: JTA document based on Building Starts (Ministry of Land, Infrastructure, Transport
and Tourism (MLIT))

304

196

200
100

0

280

300
250

1,482

1,121

2,118

13

14

15

16

17

18 （年）

2012

Source: JTA document based on Building Starts (Ministry of Land, Infrastructure, Transport
and Tourism (MLIT))

15

16

17

18（年）

19

[Part II] Trends in Investment in Tourism-related Industries (2) Inbound tourism demand generates investment in a wide range of industries, including not only the hotel industry but also the manufacturingindustry, and across Japan.
(Figure II-40) Examples of Investments for Responding to Inbound Tourism Demand
Healthcare product manufacturer
The company will invest about 10 billion yen
from 2019 to 2021 to build a new productionbuilding.

Confectionery manufacturer
The company will invest about 7 billion yen to build a new
production line for products popular with international
visitors by 2018.

Cosmetics manufacturer
For strengthening the capacity to supply cosmetics
popular with international visitors, the company will invest
about 55 billion yen to build a factory by 2020.

Cosmetics
manufacturer
The company invested
1.6 billion yen to build acosmetics raw material
factory in 2018.

Two daily commodity manufacturers
The companies will invest about 5 billion
yen to build a factory for manufacturing
toilet paper by 2019.

Parts and machinery manufacturer
The company invested about 2.5
billion yen to consolidate and expand
its existing factories. The factory will
start operation in 2019.

Cosmetics manufacturer
The company will invest
about 10 billion yen tobuild a new factory by
2020.

Healthcare product manufacturer
The company will invest about 10 billion yen
from 2020 to 2022 to build a new productionbuilding.

Cosmetics manufacturer
The company invested 100 million yen to
establish a development and manufacturingbase for cosmetic raw materials in 2018.

Railway company
The company will invest about 11
billion yen to introduce newvehicles sequentially from FY
2019.

Cosmetics manufacturer
To increase production capacity in response toincreases in inbound visitors and cross-border EC users,
the company will invest 6 billion yen to build a newfactory in 2019.

Cosmetics manufacturer
The company invested about 3 billion yen tobuild a liquid filler manufacturing factory in
2018.

Healthcare product manufacturer
The company invested about 2.3 billion yen to
expand its production line for health beverages.

Shipbuilding company
In response to the trend to renew equipment for routes
at remote islands in anticipation of inbound tourism
demand, the company invested 150 million yen tostrengthen its repair business.

Confectionery manufacturer
The company will invest about 12 billion yen tobuild a new building to produce powdered milk
and other products by 2020.

Confectionery manufacturer
The company invested tens of billions of yen to increase
its confectionery production capacity.

Healthcare productmanufacturer
The company will invest
about 45 billion yen to build
a production building by
2021.

Cosmetics manufacturer
The company will invest about 10 billion yen to build a
new factory by 2019.

Healthcare product manufacturer
The company invested about 11 billion yen from 2018 tobuild a new factory to manufacture health foods andcosmetics.

Daily commodity manufacturer
Amid an expansion of the domestic household paper
market by the increase in international visitors, thecompany invested 21 billion yen to restart its inactive
production factory in 2018.

Source: JTA document based on newspaper articles

Alcoholic beverage manufacturer
The company will invest about 700 million yen to
renovate its bottling warehouse, refrigerated
warehouse, and head office by 2020.

Healthcare productmanufacturer
The company will invest 6
billion yen to build a healthdrink factory by 2020.

Cosmetics manufacturer
The company will invest about 6 billion yen to build a
new factory by 2019 to increase its production capacity.

Cosmetics manufacturer
To meet increasing inbound tourism demand, thecompany acquired land at about 40 million yen and willbuild a new manufacturing factory by 2019.

Cosmetics manufacturer
The company will invest about 40
billion yen to build a new factoryby 2019.

Railway company
The company invested up to 65
billion yen in vehicles until 2018.

Cosmetics manufacturer
The company will invest about 2.5 billion
yen to build a factory by 2019

Less than 100 million yen
Housing manufacturer
The company will invest
about 20 billion yen tobuild a museum scheduled
to open in 2020.

Confectionery manufacturer
The company will invest about
9.3 billion yen to build a newbuilding for chocolate
production by 2020.

Less than 500 million yen● Transportation
Less than 1 billion yen● FoodLess than 5 billion yen

Daily commodity
manufacturer
The company will invest 35
billion to 40 billion yen tobuild a toothpaste factoryfrom 2019.

Housing equipment manufacturer
In response to growing demand for hotel
construction for inbound visitors, thecompany will invest 1.5 billion yen tobuild a new factory in 2019 to increase
its production capacity.

Cosmetics manufacturer
The company will invest tens ofbillions of yen to build a new factoryfor skin care products scheduled tostart operation in 2021.

Railway company
The company will invest about
10 billion yen to build new
vehicles and improve stationbuildings by 2020.

● Chemistry

Less than 10 billion yen● Daily commodities● Parts and machinery● Other

10 billion yen or more

20

[Part II] Trends in Consumption after Travel to Japan by Country In each country and region, around half of the purchases of Japanese food products and the use of Japanese restaurants come frompeople who have traveled to Japan.
(Figure II-42) Motives for Purchasing Japanese Products(Agricultural, Livestock, and Fishery Products including
Prepared Products)

15.0

22.2

24.5
10.1

38.7

9.3
18.6

7.3

23.5

8.8

13.9

7.5

21.1

25.8

17.2

14.4

36.8
韓国

17.6

25.8

16.9

28.5

43.8

10.0

Kong

米国

17.5

16.4

16.5

9.4

Korea

23.2

My travel to Japan
自身が訪日した時に買って／見聞きして良かったから訪日に関する投稿・記事などによる紹介
Information and articles on travel to Japan
その他
Other

5.1

5.9

41.0
43.3

6.3

Kong
2.3

10.0
16.9

23.7

3.5
7.3

6.3
9.4

14.0
16.5

23.2

26.1

24.9

2.3
5.1

36.8

28.5

17.5

39.3

China South Taiwan
Hong
香港Hong U.S.A. 36.8China South Taiwan
14.0
7.3 3.5U.S.A
Korea

5.0

9.2

10.5

35.7
5.0

52.0

10.5

23.7
16.4

38.4

39.3

5.9
3.8

21.9

28.2

43.3

10.3

9.2

16.5

38.6

台湾

3.7

17.5

41.0

28.8
24.9

26.1

7.0

10.6

9.6

中国 46.5

29.3

5.1

7.3

13.2

(Figure II-47) Motives for Visiting Japanese Chain
Restaurants

39.7

10.1

15.3

41.4

29.2

39.7
8.3

15.0

(Figure II-43) Motives for Purchasing Japanese
Products (Alcoholic Beverages)

China
38.4South Taiwan Hong U.S.A.
52.0

Korea

Kong

My family member’s or acquaintance’s travel to Japan
訪日した家族や知人から貰って／買って／見聞きして良かったから
TV programs and special articles on travel to Japan
訪日に関する番組・特集などによる紹介
Source: JTA document based on an overseas questionnaire survey
Note 1: Date of survey: February 201921

[Part II] Impact of Increase in International Visitors to Japan on
Tourist Destinations (1) The improvement of Wi-Fi service and the creation of areas bustling with people are main positive effects of the increase in the number ofinternational visitors to Japan.
 As for the impact of increase in the number of international visitors to Japan on domestic trips, the most common answer was "There waslittle impact" (about 65%).
(Figure II-49) Positive Impact of Increase in International Visitors to Japan on
Tourist Destinations(Figure II-50) How the Information on the Increase in International Visitors to Japan in
Tourist Destinations Affected the Decision of One’s Trip

31.5%

Wi-Fi service has been improved.
Areas bustling with people and with more shops
have been created.

24.7%

The increase in foreign visitors has brought abouta variety of ways to enjoy tourist destinations.

15.5%

There was little impact on domestic trips. (1)I have traveled to the area based on information. (2)2.4%

I have considered travel to the area based on information. (3)

4.6%

13.9%

Toilets and other facilities have been improved.

I have traveled to other domestic areas instead. (4)Accommodation facilities have increased.

13.1%

Accommodation facilities have been improved.

13.1%
11.1%

Roads and streets have been improved.
Traffic accessibility has improved.

64.8%

9.7%

9.6%

I have changed the date of my trip. (5)5.7%

I have changed the travel destination. (6)5.3%

I have canceled a trip I was considering. (7)12.2%

Business hours have been extended.

4.5%

I have traveled abroad instead. (8)3.3%Travel in the tourist destination has become
convenient.

4.4%

I have changed my overnight trip to a same-day trip. (9)4.8%

Source: JTA document based on a domestic questionnaire survey
Note 1:Date of survey: February 201922

[Part II] Impact of Increase in International Visitors to Japan on
Tourist Destinations (2) The increase in the number of international visitors to Japan has become a motive for domestic trips by Japanese.
For example, they make or consider a domestic trip for reasons that they “want to go to a popular place among international
visitors” and “can learn about the attractiveness of the tourist destination.” On the other hand, there are people who refrain from making a domestic trip for reasons that "tourist facilities are crowded"
and "accommodation expenses increase."(Figure II-51) Reasons for Making or Considering a Domestic
Trip based on the Information on the Increase in International
Visitors(Figure II-52) Reasons for Refraining from Making a Domestic Trip
49.4%

Tourist facilities are crowded.

I want to go to a popular place amonginternational visitors.

40.4%
39.4%

Accommodation expenses increase.
By getting information, I came to know theattractiveness of the area.

25.4%

I thought that the area has had more shops
and become more attractive as a tourist
destination.

29.2%

Restaurants are crowded.

28.4%

24.9%

I was wondering what places international
visitors are interested in.

It is difficult to make a reservation.

24.8%

Transportation to the area is crowded.

24.6%

21.8%

The area is popular with international
visitors.

I want to go to a place where there aremany international visitors and interact
with them.

Local transportation in the area is crowded.

16.6%

4.7%

Source: JTA document based on a domestic questionnaire survey
Note 1:Date of survey: February 2019
Note 2:The survey was about items (2) and (3) in Figure II-50 and was conducted for respondents who selected at least
one of the items.

Transportation expenses to the area
increase.

14.8%

Fees for using tourist facilities and shops
increase.

12.3%

Local transportation expenses in the area
increase.

9.9%

I am not used to places where there aremany international visitors.

9.7%

Source: JTA document based on a domestic questionnaire survey
Note 1:Date of survey: February 2019
Note 2:The survey was about items (7), (8), and (9) in Figure II-50 and was conducted for respondents who selected atleast one of the items.

23

[Part II] Impact of Natural Disasters on Travel (1) The total number of guest nights, particularly that of international visitors, tends to decline in areas affected by an earthquake designatedas an "specified emergency disaster," "extremely severe disaster," or “disaster subject to the Disaster Relief Act.”(Figure II-54) The Total Number of Guest Nights (of International
Visitors) Before and After the Disaster Compared to the Same
Month of the Previous Year

(Figure II-53) The Total Number of Guest Nights (of Japanese) Before
and After the Disaster Compared to the Same Month of the Previous Year(times)
（倍）

1.25
1.20
1.15
1.10
1.05
1.00
0.95
0.90
0.85
0.80
0.75

(times)
（倍）

1.25
1.20
1.15
1.10
1.05
1.00
0.95
0.90
0.85
0.80
0.75

All全災害disasters(times)（倍）

1.50

All全災害disasters

1.40
1.30
1.20
1.10
1.00
0.90
0.80

0.70

Earthquake
地震(times)（倍）1.50Earthquake
地震

1.40
1.30

1.20
1.10
1.00
0.90
0.80
0.70

Source: JTA document based on Overnight Travel Statistics Survey (JTA) and White Paper on Disaster Management (Cabinet Office)Note 1: The data above are YoY changes of the total number of guest nights of Japanese nationals and that of international visitors in prefectures affected by a "specified emergency disaster," "extremely severe disaster," or “disaster subject to the Disaster Relief Act" that occurred between April 2008 and 2017, during the period from 3 months
before the disaster and 12 months after the disaster (Disasters subject to the survey: 6 (earthquake), 112 (heavy rain), 9 (heavy snowfall), 2 (volcanic eruption), and 48 (other disasters)).
Note 2: With regard to prefectures affected by the disasters, those affected by an "extremely severe disaster (local disaster designated in the middle of the year)," "extremely severe disaster (local disaster designated at the end of the year)," or "disaster subject to the Disaster Relief Act" are defined as prefectures to which the applicablemunicipalities belong, and those affected by other disasters are defined as prefectures specified as "major disaster-affected areas" in the "Application results of extremely severe disasters in the past 5 years" in the attached document of the White Paper on Disaster Management.
Note 3: Figures for Overnight Travel Statistics Survey in 2018 are preliminary.

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[Part II] Impact of Natural Disasters on Travel (2) After the "Northern Osaka Earthquake," "Typhoon No. 21," "Torrential Rain in July 2018," and “2018 Hokkaido Eastern Iburi
Earthquake", the total number of guest nights in disaster-affected areas temporarily decreased, but it recovered within arelatively short period of time thanks to the effects of "recovery discounts," etc.
(Figure II-55) Total Number of Guest Nights Before
and After the Disaster(Northern Osaka Earthquake and Typhoon No. 21)

Feb

Mar

Apr

May

(Figure II-57) Total Number of Guest Nights Before
and After the Disaster(2018 Hokkaido Eastern Iburi Earthquake)2018 Hokkaido Eastern Iburi
Earthquake (September 6)

Northern Osaka
Earthquake (June 18)

Jan(Figure II-56) Total Number of Guest Nights Before
and After the Disaster(Torrential Rain in July 2018)

Typhoon No. 21(September 4)

Jun

Jul

Aug Sept Oct

Nov

Dec

Torrential Rain in July 2018
(Around from July 5 to July 8)

Jan Feb Mar

Apr May Jun

Jul

Aug Sept Oct Nov Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug Sept Oct

Nov

Dec

Total number of guest nights (YoY changes)

Total number of guest nights (YoY changes)

Total number of guest nights (YoY changes)

Japanese (YoY changes)

Japanese (YoY changes)

Japanese (YoY changes)

International visitors (YoY changes)

International visitors (YoY changes)

International visitors (YoY changes)

Source: Overnight Travel Statistics Survey (JTA)
Note:Figures for 2018 are preliminary.

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[Part II] Examples of Regional Efforts (Column)
Cycle tourism(Setouchi Shimanami Kaido)

Decentralization through visualization of
the tourism comfort(Kyoto City, Kyoto Prefecture)

Pilot program for priority entry of regional
residents in public transportation(Kamakura City, Kanagawa Prefecture)

In order to address the population decline andstagnation of regional economy, etc., local
governments along the road are making efforts toincrease the non-resident population through cycling.

Between November 10 and December 17 last year,
the website called "Arashiyama comfortablesightseeing navigation" (Japanese and English) was
set up to predict and visualize the tourism comfort(the degree to which visitors can enjoysightseeing comfortably) by date and area (shown
below), based on Wi-Fi access data.

In order to facilitate the smooth travel of residents
living along the line, the City has conducted a pilot
program since 2017 during the Golden Week period
when Enoden (Enoshima Electric Railway) is most
crowded. The program allows residents living along
Enoden to enter Kamakura Station without waiting inline outside the Station.

Visitors can check the tourism comfort by time zone
by selecting the date and area they want to visit. They
can check the tourism comfort for 8 areas, including
Okusaga, Daikaku-ji Temple and Togetsukyo Bridge,
and the whole Arashiyama area.

Specifically, the residents are allowed to enter theStation preferentially and join the line bypresenting the "Certificate of Residents Living
along the Enoden" issued by Kamakura City inadvance.

Specifically, the efforts include the development of anenvironment to accept cyclists from the perspective of
cyclists, effective domestic and international
promotional activities, and holding an international
cycling competition. Through these efforts, thegovernments won the grand prize at the "2016 Sports
Culture Tourism Awards." They have established abrand as a "sacred ground for cyclists" and havebeen working to revitalize the region and topromote tourism for long-stay visitors throughcycling.

By giving priority to regional residents during thebusiest hours of the day, the waiting time was reduced
by up to 20 minutes last year. According to thequestionnaire, the program was well received byregional residents and also gained the understandingof many tourists.

Display the tourism comfort for a
specific area by time zone

Display the tourism comfort for the whole
Arashiyama area by time zone
Setouchi Shimanami Kaido*Blue indicates areas where visitors can enjoy sightseeing relatively
comfortably and red indicates areas where they will be relatively crowded.

A scene from the pilot program

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[Part III] Measures Taken in FY 2018
(1) Enhance the Attractiveness of Tourism Resources to be
the Foundation for "Regional Revitalization"(3) Create an Environment Where All Travelers can Enjoy
Sightseeing Comfortably Without Stress Drastic opening of attractive public facilities and infrastructure to the public Development of cultural assets as tourism resources Branding of national parks
 Enhancing the attractiveness of tourist destinations through the conservation andutilization of scenic tourism assets
 Establishment and formation of farming, mountain, and fishing villages for long stay
 Promoting the development of tourism towns utilizing Japanese traditional houses
and other historical resources Development of new tourism resources Acquisition of tourism demand in local shopping districts and expansion of
consumption of traditional crafts
 Improvement in regional tourist routes to meet world-class standards
 Promoting the formation of the "Tourism-oriented country showcase" Recovery of tourism in the Tohoku region

 Realization of innovative immigration using cutting-edge technology
 Promoting "integrated revitalization of tourism and communities" through community
development activities by the private sector
 Dramatic improvement in the cashless environment
 Improvement in the communications environment and realization of an environment
in which anyone can walk independently Providing information in multiple languages
 Enhancement of the system for accepting international patients as well as
emergency patients
 Environment where people can experience the good security of "Japan, the safest
country in the world" Completion of the "regional revitalization corridor"
 Strengthening gateway functions and promoting LCC service at regional airports
 Further increase in acceptance of cruise ships
 Innovation of public transportation environment
 Holiday reform Promoting universal design for the 2020 Tokyo Olympics and Paralympics(2) Innovate the Tourism Industry to Enhance International
Competitiveness and to Become Japan's Core Industry
 Comprehensive review of tourism-related regulations and systems
 Support for private lodging services
 Development and strengthening of tourism management personnel based on
industry needs
 Urgently overcoming the shortage of accommodations and provision ofaccommodations to meet diverse needs
 Formation and development of world-class DMOs
 Ongoing development of the "tourist destination revitalization fund" Utilization of financial resources for the realization of a next-generation tourismoriented country Strategic enhancement of the Inbound Tourism Promotion Project Strengthening external activities to deliver diverse attractiveness for promoting
inbound tourism
 Promotion of inviting MICE
 Examination of IR legislative measures Strategic relaxation of visa requirements
 Revitalization of educational travel to Japan Enhancement of tourism education
 Revitalization of outbound travel by youth

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[Part IV] Measures to be Taken in FY 2019(1) Environmental Development for Setting Specifications that Foreigners can Truly Enjoy Tourist destinations
 Transportation
 Cultural assets and national parks
 Farm stay(2) Development of New Regional Tourism Contents
 Cultural assets
 National parks
 Public facilities and infrastructure Japanese traditional houses and castle/temple stay, etc.
 Farm stay
 Tourist destinations and transportation(3) Appropriate Role Sharing and Strengthening Cooperation between the Japan National Tourism Organization
and Regional Organizations (Local Governments and Destination Management / Marketing Organization)(4) Other Measures Contributing to Increase in Consumption and Visitors in Outlying Areas
 Facilitation of immigration
 Strategic relaxation of visa requirements
 Airports
 MICE and IR
 Development of sustainable tourism communities
 Utilization of international tourist tax
 Outbound and domestic tourism
 Recovery of tourism in the Tohoku region
 Promoting the formation of the "Tourism-oriented country showcase" Tourism statistics

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