market your asset
Brand Guidelines & Media Kit®

Timeline

Launch Timeline

SunriseLandrush

Early Access Period

General Availability

August 3 - September 3

September 3 - 17

September 17 - 24

September 24

Trademark holder exclusive

Real estate specificPublic priority registration

Open to the general public

page 1

Introduction

Tagline: Market your asset ®

.rent gives property owners, agents, and businesses an authoritative, industry-specific domain to serve
as a call-to-action to attract new tenants.
With real estate contributing to 18% of the national GDP, .rent is the new way to generate leads andclose deals in one of the world’s largest industries.
From vacation homes to commercial properties, manage your listings on your marketplace:
OfficeMultifamily

Timeshares

RetailResidential

Sublets

Industrial

VacationsEntertainment.rent can also be used to market your other assets:

page 2

AutosEquipment

TravelElectronics

Services

Hospitality

Furniture

ApparelLifestyleLogo

Logo Details

The .rent logo features a revolving dot that cycles through all of the different markets that .rent appeals to. Whenusing the logo in its non-animated form, the house dot must always be used. When using an animated version,
all secondary dots must be used in the order below. The logo must stop animation after 30 seconds, beginningand ending with the house dot.

market your asset

page 3®

Logo

Logo Usage

You may NOT alter the color of the logo
or dots unless it’s to be all one color
You may NOT include the tagline if it’s
too small to be easily read
You may NOT stretch, skew, rotate,outline, or offset this logo for anyreason
You may NOT alter the font of the logo
or tagline
You may NOT use secondary dots as
the primary logo
This logo must always be clearly visible
against the background
This logo must always be surrounded
by a comfortable amount of space

page 4market your asset ®

ColorLogo Blue

Dark Blue

Medium Blue

Light Blue

HEX #1E6CC3

HEX #0F1040

HEX #1F4788

HEX #89C4F4CMYK 85 58 0 0

CMYK 100 98 40 49

CMYK 99 82 17 4

CMYK 42 11 0 0Indigo

PurpleBright Green

Medium GreenHEX #6647D0

HEX #BF55EC

HEX #26C281

HEX #16A085

CMYK 72 76 0 0

CMYK 43 73 0 0

CMYK 71 0 68 0

CMYK 80 13 59 0

Light Gray

Dark Gray

CoralPink

HEX #ECF0F1

HEX #3D3D42

HEX #F64747

HEX #F62459

CMYK 6 2 3 0

CMYK 70 64 56 47

CMYK 0 87 72 0

CMYK 0 96 52 0

Pantone 2172

Colors are to be used freely and interchangeably with .rent, with a focus on the logo blue. Pink and coral are reserved for button
backgrounds, and should be used with bold white text. Dark gray should only be used for body text on white or light gray backgrounds.
Text, buttons, and accents should always contrast well with backgrounds.

page 5

Font

Font

h1 - 36px
h2 - 25px
h3 - 25px
h4, h5, h6 - 20px

page 6

Body text on the web may vary from 16px to 20px, but should
be consistent within each use case. Paragraph text should neverbe smaller than 16px. Text should always be easy to read, with
comfortable line spacing.
.rent uses Open Sans. Headings and paragraph text should always
use the Light font weight. Buttons should always have Bold text.
Other weights of Open Sans can be used if necessary (for example,using Semibold for headings within a table when Bold is too heavy).

For inquiries, please contact hello@gen.xyz

market your asset®