Ver. 2024.04.01

Korea MICE Association Introduction · Contents

Contents
1 KMA Introduction

2 KMA’s Partners
3 KOREA MICE EXPO

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Korea MICE Association Introduction · KMA Introduction

1 KMA Introduction
Who we are
Korea MICE Association(KMA) has been an affiliatedassociation of the Ministry of Culture, Sports andTourism since 2003.

The
developmentof the MICE industry

MICE Communicator
MICE Marketing Platform

KMA represents the MICE industry in Korea and has
approximately 260 members who conduct MICE
business both domestically and internationally.

Education

NationalCompetency
Standards

Advocacy

Networking &Public RelationsGlobalCooperation

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Korea MICE Association Introduction · KMA Introduction

1 KMA Introduction
Who we do

Representing the interests andaddressing the difficulties of the industry- Attending a meeting presided over by the government and tourism-related associations- Implementing various committee and policy opinion activities

Implementing projects to support the industry- Providing copyright-free MICE industry intellectual property contents- Operating the MICE concierge desk located at Incheon Airport- Execution of various government subsidy programs- Providing financial supports and educational programsfor the digital transformation of the MICE industry

5Korea MICE Association Introduction · KMA Introduction

1 KMA Introduction
Who we doProviding education and consulting- Conducting targeted and level-based MICE education programs- Operating an online MICE education platform and developing lectures- Consulting related to the establishment of convention centers in regions- Consulting for the activation of regional tourism and the MICE industry- NCS*development and improvement in MICE field*NCS stands for National Competency Standards, which are a set of standardized skills,
knowledge, and attitudes required for professionals to perform their job duties in the industry.

Providing networking opportunities and sharing information- Publishing member company directory book and MICE industry journal “The MICE”- Operating various SNS and promotion channels- Execution of various government subsidy programs- Interacting with domestic and overseas MICE-related associations and organizations- Organizing the largest event of MICE industry, ‘KOREA MICE EXPO’

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Korea MICE Association Introduction · KMA Introduction

1 KMA Introduction
What can we do for you• Provide updates on the latest local situation• Assist in finding the best local partner in Korea• Introduce a direct contact person in each MICE sector• Establish partnerships with organizations or companies
for education or networking programs

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Korea MICE Association Introduction · KMA’s Partners

2 KMA’s Partners
KMA Member Categories
KMA is collaborating with a diverse range of over 260 member companies

from both the public and private sectors to advance the MICE industry.

[Public sector][Private sector]• Local Government• PCO / PEO• DMO / CVB• MICE Service Provider• Convention Center• Travel Agency• Hotels & Resorts / Unique Venue• Association / Institution / Foundation / University• Media9

Korea MICE Association Introduction · KMA’s Partners

2 KMA’s Partners
KMA Member status[The status of nationwide
DMO/CVB/Convention
Center members]*Name of DMO/CVB*Name of Convention Center

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Korea MICE Association Introduction · KMA’s Partners

2 KMA’s Partners
International Cooperation with KMA[Associations with MOU signed]• JCMA(Japan Convention Management Association, 2013)- Cooperation related to internships for association member companies• SACEOS(Singapore Association of Convention & Exhibition Organizer & Supplier, 2014)- Conducting SMF promotion partnership• CMC(China MICE Committee, 2015)• GVB(Guam Visitors Bureau, 2016)• TICA(Thailand Incentive and Convention Association, 2016)- Cooperation related to internships for association member companies• TAITRA(Taiwan Extend Trade Development Council, 2018)• MACEOS(Malaysian Association of Convention andExhibition Organizers and Suppliers, 2018)• PCMA(Professional Convention Management Association, 2020)- Supporting PCMA education for industry professionals• ICCA(International Congress and Convention Association, 2022)- Inviting overseas buyers to KME, collaborating on KME sessions

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Korea MICE Association Introduction · KMA’s Partners

2 KMA’s Partners
International Cooperation with KMA[Industry Partners]• TTG Events (Singapore) *Host of IT&CM• Reed Exhibitions (UK) *Host of IBTM series• Messe Berlin Singapore *Organizer of ITB Asia

[Collaborating Organizations]*Participating in events and providing education support• SITE(Society for Incentive Travel Excellence)*Collaborating on incentive education• MPI(Meeting Professional International)*Host of MPI World Education Congress• ASAE(American Society of Association Executives)*Host of ASAE Annual Meeting & Exposition

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3 KOREA MICE EXPOKOREA MICE EXPOThe biggest international MICE event in Korea

KOREA MICE EXPO is an exhibition aimed at revitalizing the MICE industry andfacilitating connections between different fields in Korea over the past two decades.

This event offers an excellent opportunity to network with key players
in the industry, discover the latest trends and innovations, and gain valuable insights
into the future of the MICE industry.

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Korea MICE Association Introduction · KOREA MICE EXPO

3 KOREA MICE EXPOKOREA MICE EXPOThe biggest international MICE event in Korea[Overview]• Title KOREA MICE EXPO 2024 (KME2024)• Date 6(Wed)~8(Fri), November, 2024
• Venue Songdo ConvensiA, Incheon• Host Ministry of Culture, Sports and Tourism• Organizer Korea MICE Association, Incheon Tourism Organization• Sponsor Incheon Metropolitan City, Korea Tourism Organization• Key programs- Welcome Reception, KMA Night- Exhibition Booths: Promotion of various corporate services, products,
regions, venues, and countries.
- Business Meetings: One-on-one meetings between buyers and sellers

www.KOREAMICEEXPO.com- Conferences and Presentation: [General Sessions] MICE industry policies and trends
in Korea and abroad, [Special Sessions] In-depth topics on various MICE fields,[Collaboration sessions] with other organizations, Internationals, Sponsorship sessions, etc.
- Post Tours

15Korea MICE Association Introduction · KOREA MICE EXPO

3 KOREA MICE EXPOKOREA MICE EXPO

Here are various ways to participate in KME[Exhibition Booths]• Major exhibition categories• How to Apply- Alliance Pavilion featuring 17 domestic- Both independent booths andRTO/CVB organizations based in Korea

standard booths are available.

- Approximately 260 member companies of KMA- Unique venues, transportation options,- KMA will provide guidelines and application

form through the website and via email.

tourist attractions(such as theme parks),and international event organizers- Overseas tourism bureaus, MICE associations,and NTOs from various countries.

Booth TypeRaw Space (1Space/3mX3m)

Shell Stand (1Booth/3mX3m)

Application
PeriodEarly Bird(~7.31)

Standard(~8.30)

Early Bird(~7.31)

Standard(~8.30)

Booth Fee(vat included)

USD 1,500

USD 1,800

USD 1,800

USD 2,100

Supports- Must apply for at least 4 booths- Exhibition space provided only
- Prioritize participation in related
events such as presentations andbusiness pitches.

- Walls, lights, company signs,
information desk, chairs, electricity
and a power extension (220v 2 pin)
- Prioritize participation in related
events such as presentations andbusiness pitches.
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Korea MICE Association Introduction · KOREA MICE EXPO

3 KOREA MICE EXPOKOREA MICE EXPO

Here are various ways to participate in KME[International Buyers]• Major buyer categories• How to Apply- Korea RTO/CVB organizations,- Submit an application that includes references

KMA members, private companies

and detailed information about MICE events scheduled to be held.

- Overseas tourism bureaus, MICE associations,- After an evaluation process, final buyers will be selected.

and NTOs from various countries- KMA will provide instructions through the website and via email.

• Benefits for buyers

For any inquiries, please get in touch with- Free registration/Flight(economy)

international coordinator of KMA.

/Accommodation/Post Tours

Ms. Bomi KIM / international coordinatorE. bomi@micekorea.or.kr / T. +82-2-3476-8325
www.micekorea.or.kr

17Contact
T. +82-2-3476-8325
Email. Kma@micekorea.or.kr
705, M7 Tower, 133, Magokseo-ro,Gangseo-gu, Seoul, 07798, Korea