SeeQVault Ushers in New Era of Content Mobility
Panasonic, Samsung, Sony and Toshiba technology creates new business opportunities forHigh Definition/4K Ultra High Definition viewing, flexibility and security-- Licensing flexibility ensures compatibility with existing and future video formats for viewing onscreens from ‘4” to 4K’ -Hollywood, CA, January 2 , 2014 -- SeeQVault, the technology developed by Panasonic, Samsung, Sony andToshiba and licensed through NSM Initiatives LLC, is poised to create new business opportunities for HighDefinition/4K Ultra High Definition (HD/4K UHD) content viewing, flexibility and security as the first products
enter the US market. As a critical missing link in the HD/4K UHD consumer entertainment ecosystem,
SeeQVault enables unfettered content access, allowing users to side-step current impediments such as mobile
device capacity, data caps, broadband access and bandwidth restrictions, among others.
Entertainment Ecosystem and Digital Bridge“SeeQVault creates exciting new opportunities and business models for the consumer electronics, mobile
devices and IT industries, as well as for creators and distributors of High Definition/4K Ultra High Definitioncontent,” said NSM chief communications officer, Victor Matsuda. “It opens new possibilities for users
interested in viewing HD/4K UHD content on any screen – from 4 inches to 4K. Moreover, it is a criticalelement in completing the “digital bridge” between current devices, 4K UHD playback devices, UHD TV and the
exploding mobile market”
Designed for use on any flash-based memory devices that incorporates USB memory and/or SD Card slots, withemphasis on Android and Windows smartphones and tablets, SeeQVault enables the playback and transferof HD/4K UHD content, whether purchased, rented or recorded, across mobile and in-home devices in asecure environment. SeeQVault provides dynamic flexibility for content consumption, while offering superior
intellectual property protection. Simply put, this new solution allows users to store HD/4K UHD content on
SD Cards, micro SD Cards and USB memory as well as HDD and solid state drives protected by SeeQVault.
Stored content may then be transferred among and played back on any SeeQVault enabled device including
smartphones, tablets, PCs, game consoles, televisions, set top boxes and other authorized devices.

Use with Existing Devices
In addition to the new devices that will enter the market, SeeQVault can be adapted for use with the broad
installed base of current devices. For example, a SeeQVault adaptor solution will enable any HDD, current orfuture, to utilize the technology to enable playback of SeeQVault protected content on connected devices suchas PC's, TV's and set-top devices with onboard HDD's.
“The new trend on the most advanced next-generation smartphones and tablets is the inclusion of 4K UHD
and Full HD capable displays - driving consumer desire to conveniently transport and consume high definition
content on the go," said Daniel DG Lee, vice president, Memory Product Planning & Application Engineering,
Samsung Electronics. “This represents a considerable market for content creators and providers, and wetherefore expect SeeQVault media to receive a lot of attention from the massive Android installed base.”
Enhancing the Mobile Experience
There are numerous applications for SeeQVault in the HD/4K UHD consumer entertainment ecosystem the most obvious being electronic sell through and rental directly to SeeQVault enabled devices and media.
However, as time shifting from set-top boxes to mobile devices continues to grow in popularity, SeeQVault
will provide users with greater flexibility and enable content service providers to expand the attractiveness ofcurrent mobile offerings.
Currently, consumers either stream from the cloud or download their desired content directly to a device.
Streaming requires a constant internet connection, which may not be available, may quickly use up dataplans or may not have sufficient bandwidth to deliver an optimal viewing experience. Downloading to a
device requires deliberate planning to allow for transfer time, locks the content to a single device and rapidly
consumes device storage space.
SeeQVault changes the mobile time shifting dynamic by seamlessly expanding mobile device capacity,minimizing transfer times and making content available on a range of devices while keeping content protected
and eliminating the need for persistent connectivity. In fact, Japan's Association for Promotion of Digital
Broadcasting (ARIB/Dpa) as well as Digital Transmission Licensing Administrator (DTLA), a worldwide,
ubiquitous digital transmission technology body, recently approved SeeQVault for the recording and playback
and transmission of high definition broadcast, cable and satellite delivered content.
Products

SeeQVault products were released in Japan in 2013 and are available for purchase by consumers inthat market. SeeQVault technology is now poised to expand its reach worldwide. It is anticipated thatdifferent SeeQVault compatible media including SD Cards and micro SD card as well as devices from NAND
flash memory controllers, PC software players and DLNA media server software will debut from various
manufacturers in the coming year.
Compatibility with Broad Range of Existing File Formats
Memory and device manufacturers and content creators, service providers and distributors can alreadylicense the full technology, which uses SeeQVault encryption, as well as SeeQVault’s proprietary file format.
Alternatively, licensees will have the ability to utilize SeeQVault memory in their own propriety services toprotect content already encoded on standard, ubiquitous video file formats such as .mpeg4, .avi and others.
Licensees may also use SeeQVault to protect files containing non-audio/visual data and other sensitive andconfidential information.
NSM Initiatives LLC will provide useful resources to adopters, including reference source code for SeeQVault soadopters can begin development of both PC based and Android based products.
About SeeQVault
SeeQVault technology creates a secure environment for the collection, movement and enjoyment of HD/4K
UHD content and protected data on almost any device, mobile or otherwise, anytime and anywhere, with orwithout internet connectivity. An extremely versatile storage solution, SeeQVault fosters the creation of newbusiness models for the distribution of HD/4K UHD content as packaged media, acquired via online purchase,
rental or subscriptions services, vending machines and kiosks, as well as for the storage and protection ofsensitive data. Developed by Panasonic, Samsung, Sony and Toshiba, SeeQVault will be licensed through theNSM Initiatives LLC.

The licensing terms and form agreements for each type of license are available on a non-confidential basis
upon request via the SeeQVault website found at www.seeqvault.com.

# # #Press contacts:

Heather Gioco
hgioco@hoogassociates.com(o) 713 972 0041
(c) 713 299 1312

Sue Ellen Schamingsschaming@hoogassociates.com(o) 415 664 5072
(c) 415 772 8583