Values and Vision

Value Creation
ValueCreation

Management Strategy

Sustainability

Governance

Data

Management Strategy
SC Business_01 Evolution of Parco’s Real World“One and Only” Never Stops Taking on Challenges
Disseminate the “PARCO”
brand from Shibuya

Parco operates shopping centers PARCO
throughout Japan, from Hokkaido to Fukuoka
in Kyushu, with a different store concept
for each market in which it operates. Basedon the principle of equal partnership withtenants, we aim to increase each tenant’ssales by renewing through renovation,
attracting customers through advertisingand sales promotion activities, and providing
meticulous tenant support. Furthermore,since our founding, we have worked tocreate a unique culture by serving as abase for disseminating information, which
produces and proposes ways to spend timeand enjoy new lifestyles, rather than simply
selling products.
It is Shibuya PARCO, which continues toevolve as the “one and only” next-generationcommercial space, that strongly transmits
the PARCO brand. Through rebranding
starting from Shibuya, we are working toevolve unchanged value delivery to establish
our presence as the building of choice forcustomers, tenants, and creators, and toimprove our financial value over the medium
to long term. By developing unique projects
that leverage relationships with tenantcompanies that we have cultivated overmany years, we embody the image of acompany that “takes on new challenges.”
Shibuya PARCO

Renovated the 4th floor of
Shibuya PARCO under thetheme of “sustainable & vintage”
Shibuya PARCO renewed its 4th floor
in November 2022 under the theme of“sustainable & vintage.” Unisex lineup

Shibuya PARCO collaborates with a social project SKWAT

In the renewal of the 4th floor of Shibuya PARCO under thetheme of “a new way of commercial facilities,” we collaborated
with SKWAT, a social project to create new meaning bysquatting (occupying) urban voids, to create a flexible spacein which shops are replaced periodically. The area consistingof limited-time-only shops reduces the cost burden of shop

interiors and the generation of waste due to replacement,
which has been a challenge in terms of creating sustainable
commercial facilities. We are attracting new independent
shops and brands by supporting and sharing cash registers,

shop staff, back offices, etc. in a flexible space that integrates
common space and sales space.

KANE-ZANMAI on the 4th floor of Shibuya PARCO

Held Julian Opie’s exhibition OP.VR@PARCO

As a special exhibition focused on digital art, Parco held theworld premiere exhibition of VR works by British contemporary
artist Julian Opie “OP. VR@PARCO” at PARCO MUSEUMTOKYO on the 4th floor of Shibuya PARCO from October
to November 2022. Two VR viewing rooms were createdin the venue, where the number of visitors was limited byadvance reservations, and a luxurious exhibition style wasadopted in which visitors wearing headsets could freely walkaround the rooms. The new challenge of the artist who has
vividly expressed the state of the world, such as people andcityscapes, in minimal expression language has become an
innovative exhibition where visitors can experience multiple
different exhibition spaces wearing VR goggles.

VR viewing Photo: TAKAMURA DAISUKE

Continuously examine the use of NFTs at PARCO stores

Parco started a demonstration experiment in March 2022 on
the utilization of NFTs linked to store projects and events with aview to providing experience value that links the NFTs with thereal space of PARCO stores. In fiscal 2022, ten projects wereconducted at PARCO stores in Shibuya, Ikebukuro, Sapporo,Sendai, and Shinsaibashi. As part of a building-wide project at
Ikebukuro PARCO, NFTs were distributed to those who wished
to receive them, and an autograph session by the creators was
held, which NFT holders could participate in as a special benefit.
Utilizing NFTs increased engagement between creators and fansat the real location and also served to communicate information
about the store. In fiscal 2023, we will continue to examine theuse of NFTs as a way to connect customers with PARCO stores.

Ikebukuro PARCO building-wide project in collaboration with the creative studio R11R

Launched co-creation e-commerce site ONLINE PARCO

over the medium to long term by converting non-ID customers

PARCO in March 2023. In collaboration with variousranks, and retaining these customers. PARCO MEMBERS,

all of Parco’s content across online and offline. We aim toall services provided by Parco to provide a variety of services

was expanded, including interior goods,accessories, lifestyle fashion, eyeglasses,
and art goods. In addition, under the themeof reuse/reproduction/handcraft, weinvited attractive shops and brands that sell
clothes made from threads and fabrics respun from rags and residual yarn, as well as

Parco renewed its e-commerce site and opened ONLINE

into ID customers, making ID customers active, raising theirstakeholders, we propose new value that customers can enjoy

which was introduced in November 2022, standardized IDs forcreate fans not only in Japan but also on a global scale. Parcothrough unified connections with customers.

will maximize customer assets that support its management

vintage furniture, clothes, and accessories.
Mid-Century MODERN on the 4th floor of Shibuya PARCO

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