Fruit and Vegetables: Strawberries■Variety

Tochiotome, Amarin■Introduction
Manakokoro is a brand of strawberries grown in
Higashimatsuyama City of Saitama Prefecture. Our farm
makes use of the latest equipment, technologies and ICT toensure stable and high quality production. The berries undergo
strict screening and only the best quality strawberries are soldunder the brand, Manakokoro. They are sorted into the ranks,
Sai, Kira, Kaede and Aoi according to their size and shape.

■Recommended way of eating them
Eating them just as they are is the best way.

■Characteristics■Best eaten

Taking advantage of the climate of Higashimatsuyama withtemperature extremes, they are harvested just before theyripen fully to make sure they are packed with goodness until
the last minute. Strict quality standards have also been set tomake sure only carefully sorted strawberries are sold as
Manakokoro. We promise stable high quality throughout theseason.

November to April (year-round for frozen strawberries)■Packaging
Care taken to:
Make sure the berries are not incontact with one another during
packaging, due to their delicate andeasily-damaged nature. They aretransported in special trays, packs,etc.

■Export season
Fresh strawberries: November to May
Frozen strawberries; Year-round■Exported toSoutheast Asia, North America■Movie of production and shipment processes
Scan the QR code to enjoy
watching a movie of a trip toa farm in the growing regionof Higashimatsuyama City in
Saitama Prefecture.

Fruit and Vegetables: Strawberries■Name of producer

uViLe-F■Address
Magokoro Nouen, 41-1 Kamigarako, Oaza, Higashimatsuyama
City, Saitama Prefecture 355-0077
Tokyo Office
7th floor, Iidabashi T&S Building, 3-6-8 Iidabashi, Chiyoda-ku,
Tokyo 102-0072■Contact information
Phone:
E-MAIL:URL:+81-3-6869-8062
manacocoro.info@uvile-f.co.jp
ushio@uvile-f.co.jp
https://www.manacocoro.jp/■Export system and facilities
Efforts have been made to export products since 2020 byinterviewing local buyers and surveying markets, centeredon Southeast Asia, in targeting overseas markets due to,e.g., stagnant domestic prices. Strawberries are very
delicate, so we strive daily in our research to ensure thedelivery of delicious products that retain the same quality asin Japan.

■Overseas PR activities
Exports began in 2020 centered on Southeast Asia.
Exports to North America also began in 2022.

■The characteristics and strengths of producers(the growing region)
Encouraged by the variety of contacts we established through our
telecommunications construction business until 2014, we aspired toestablish uViLe-F in 2016 as an agricultural corporation to produce andsell strawberries. We began stable production of high quality strawberries
in 2018, making use of ICT and our knowhow cultivated over the years.
We currently operate the biggest strawberry farm within the prefecture.
"Bringing smiles to people's faces! × Vitalizing agriculture!" throughstrawberries.
■Information on production and export quantities
Area planted with variety- Tochiotome --> 134 a- Amarin --> 5 a

Production quantity

Around 80 t/year

Quantity available for export(annually)
Quantity available for export(per export)
Minimum quantity available forexport
Total export quantity per region

Production per tan: 6.5 t

20 t - 30 t
250 kgContainers, pallets, etc.
Southeast Asia, North America: 10 t - 20 t

■Patents and certifications
PatentsPatented

GI certificationNone-

Various othercertifications-

Certified farmers in Higashimatsuyama City
Certified farmers of the Export Business Plan of the Ministry ofAgriculture, Forestry and Fisheries
Members of the Saitama Prefectural Yoeki Strawberry ResearchAssociation
Members of the Higashimatsuyama Society of Commerce and Industry
Members of the Higashimatsuyama Tourist Agency
Facilities involved in sorting and packaging fruits bound for Thailandthat satisfy JFS standards