Financial Results Briefing Report for 1Q, FY2022
CREEMA LTD.（TSE Mothers: 4017）
July 13, 2021

Copyright ©2021 CREEMA LTD.

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1

MISSIONVISION

Make people happy andthe world by accomplishing
our work with love

A new big conglomerateleading the 21st century

Corporate Statement

L e t ’s c r e a t e a h u g e r o u n d e r a !

Copyright ©2021 CREEMA LTD.

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Business structure and Creema economic zone
With Japan's largest handmade marketplace "Creema" as the main axis, we are expanding our business
into various service areas that support the activities of creators, and we are striving to expand the Creema
economic zone where all services are dynamically linked.
Creator empowerment business① Marketplace service (Japan / Taiwan / Hong Kong)• Our Planning, development, management− Registered creators 210 thousand people− Registered works 11 million items− App downloads
11 million DL− GMV
15.4 billion / Year

② Platform services• Internal advertising (Advertising for
creators)• External advertising (Advertising forcompanies and local governments)• Membership services(Daily remittance service, etc.)

Copyright ©2021 CREEMA LTD.

(Work listing)

Creators（Sellers）（Purchase）
Sales

Payment

Users（Buyers）

Transactionfees③ Events・Store services④ New service group• Events− HandMade In Japan Fes’
(Tokyo Big Sight), etc.
• Stores− Creema Store (Shinjuku、Sapporo)• Crowdfunding service− Creema SPRINGS• Fulfillment service• Lesson video platform− FANTIST Co., Ltd.
• Other new services in preparation, etc.

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1Q, FY2022 Company-wide results

Copyright ©2021 CREEMA LTD.

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[Company-wide] 1Q Overall Results
For 1Q results, sales landed at 600 million yen, operating profit at 148 million yen (operating profit margin:25%), and net income at 129 million yen.
Consolidated Income Statement
Unit: million yen

TopicsResults

YoY

QoQ

Sales

606

116％

112％

Sales Cost

7

923％

407％

Gross profit

598

115％

111％

SG&A

449

113％

71％

Operating profit

148

121％

+246 million yen

Ordinary Profit

147

122％

+249 million yen

Net income

129

107％

+199 million yen

Copyright ©2021 CREEMA LTD.

• Marketplace and platform
services drove sales toincrease 116% YoY.
• Costs were 113% YoY due tobusiness growth, but lower
than planned.
• As a result, operating profit
was 121% YoY with
continuous high growth.
• Net income was 107% YoY
with a steady trend.

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5

[Company-wide] Trends in consolidated sales
Sales increased 116% YoY , landing at the highest level ever for quarterly sales.
Unit: million yen

YoY: 116%

606
523

514

1Q
FY21

2Q

448
365

539
485

386
317

1Q
FY20

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2Q

3Q

4Q

3Q

4Q

1Q
FY22

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[Company-wide] Changes in consolidated SG & A expenses
Consolidated SG&A expenses were 113% YoY due to an increase in promotion expenses and systemrelated expenses for business growth and others.
Unit: million yen

YoY: 113%: Others: Promotion expenses: Personnel expenses

263

168

201

202

228

201

173

175

161
67

79

96

81

96

90

84

73

84

93

103

101

103

110

122

104

1Q
FY20

2Q

3Q

4Q

1Q
FY21

2Q

3Q

4Q

1Q
FY22

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249
117

Although advertisement promotion expenses increased
in 4Q of FY21 due to TVCM (television advertisement)
broadcasting, they decreased significantly QoQ as there
were no such advertisements in 1Q of FY22.

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[Company-wide] Changes in consolidated operating income
Operating profit was 148 million yen (121% YoY), marking the highest quarterly operating profit ever.
Unit: million yen

YoY: 121%

148
122

125
75

58
6
1Q
FY20

2Q

3Q

4Q

1Q
FY21

2Q

3Q

4Q

1Q
FY22

▲ 98
Although a deficit was temporarily posted at the end of FY21
due to implementation of strategic large-scale investments,
operating profit increased significantly in 1Q of FY22 fromsteady business growth.

Copyright ©2021 CREEMA LTD.

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[Company-wide] Balance sheet status
The asset scale remained nearly unchanged from the end of FY21. Goodwill is recorded due to theacquisition of FANTIST Co., Ltd. in April 2021.
Subject (Unit: Million Yen)

1Q 2022(Ref.) 4Q 2021

(Ref.) QoQ

3,531

3,568

99％

Cash and cash equivalents

2,924

2,885

101％

Accounts receivable

584

644

91％

203

126

162％

Deferred tax assets

66

63

104％

Security deposits

52

38

135％

Goodwill

49－－

Total assets

3,735

3,694

101％

2,227

2,313

96％

Withholdings / Funds payable and amounts
due to creators

1,648

1,460

113％

Loans repayable within one year

277

266

104％

296

298

99％

286

298

96％

2,524

2,612

97％

Capital stock

532

532

100％

Capital surplus

1,953

1,953

100％

Retained Earnings-1,274-1,403

－

1,211

1,081

112％

Current Assets

Fixed assets

Current Liabilities

Fixed liabilities
Long-term liabilities
Total liabilities

Total net assets
Copyright ©2021 CREEMA LTD.

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FY2022 Performance by major services

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[Marketplace] Changes in the GMV of Creema (1/2)
1Q GMV landed at 4.17 billion yen. Since handmade masks temporarily surged due to the impact of
COVID-19 in the same period of the previous year, gross merchandise volume (GMV) was slightly lower
than that of the previous year. However, GMV excluding masks showed a large growth of 127% YoY.
Main initiatives• Deployment of various merchandising
campaign measures that capture
trends such as Mother's Day.

Changes in the GMV of Creema
Unit: million yen

4,256• Implementation of a collaboration
project with Hello Circus (our Group)
organized by entertainer Chiaki (Chiaki
Fujimoto) and world-famous fashion
designer Keita Maruyama.
• Enhancement of “Creema” products
focusing on a better user interface andmeasures to improve convenience forcreators.
• Strengthening of systems and support
structure to provide a safer and moresecure purchasing experience.
Copyright ©2021 CREEMA LTD.

YoY: 98% *GMV excluding masks YoY: 127%

Temporary surge in
GMV due to demand for
handmade masks

3,740

3,956

4,172

3,466

2,515
2,224

2,075

2,182

1Q
FY20

2Q

3Q

4Q

1Q
FY21

2Q

3Q

4Q

1Q
FY22
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[Marketplace] Changes in the GMV of Creema (2/2)
GMV excluding sales of mask-related products increased 127% YoY. The substantial scale of service
continues to grow significantly.
Creema GMV (overall)

Creema GMV (excluding mask-related sales)

GMV (overall) YoY: 98%

Unit: million yen

GMV (excluding mask-related products) YoY: 127%

3,148

3,149

3,188

3,760

3,985

2,515

2,515

1,122
4Q
FY20

1Q
FY21

604

279

2Q

3Q

Mask-related GMV

196
4Q

187
1Q
FY22

4Q
FY20

3,148

3,149

3,188

1Q
FY21

2Q

3Q

3,760

3,985

4Q

1Q
FY22

Other GMV

Note: Mask-related GMV refers to the GMV of trading of works that contain the word “mask” in their title. Such works are among those traded during a relevant period under Creema’s categories other than food. In regard to themask-related GMV disclosed on April 14, since titles of works extracted were those at the point when the disclosed material was prepared and not when works were traded, in some cases, titles have been changed from when
traded. By revising the extraction method in detail this time, mask-related GMV showed a total annual increase of approximately 1 million yen in FY21 as compared with that disclosed on April 14.
Copyright ©2021 CREEMA LTD.
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[Marketplace] Sales trends
Sales landed at 420 million yen (101% YoY). While GMV was slightly below YoY, sales slightly increased
YoY. Sales excluding mask-related products were 129% YoY.
Sales of overall marketplace service

Sales of marketplace service excluding mask-related sales

Overall sales YoY: 101%

Unit: million yen

312

323
314

364

Sales excluding mask-related products YoY: 129%

402

246

246
104

4Q
FY20

1Q
FY21

64

28

2Q

3Q

Mask-related sales

20
4Q

18
1Q
FY22

4Q
FY20

312

323

314

1Q
FY21

2Q

3Q

364

4Q

402

1Q
FY22

Other sales

Note: Mask-related sales refers to those associated with sales from trading of works that contain the word “mask” in their title. Such works are among those that completed trade during a relevant period
under Creema’s categories other than food.
Copyright ©2021 CREEMA LTD.

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[Ref.] Creema x Hello Circus Star Creator Discovery Project“Creema × Hello Circus Star Creator Discovery Project,” a collaboration project between Hello Circus (ourGroup) organized by entertainer Chiaki (Chiaki Fujimoto) and world-famous fashion designer Keita
Murayama was launched.
• Four creators to be chosen from a public prize contest will be asked tocreate three to five types of collaboration works with fashion designer Keita
Maruyama.
• Finished works will be sold exclusively at a specially set-up pop-up store to
be opened on Creema in September. Original works by Keita Maruyama
and Chiaki are also planned to be extensively sold at this pop-up store.

Copyright ©2021 CREEMA LTD.

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[Ref.] Trends in marketplace-related KPIs
Both the number of listings and the number of app downloads have been steady. While the transaction unit
price fell temporarily due to a sharp increase in low unit-price mask-related sales in FY21, the transaction
unit price is returning to its steady level in FY22 with the significant decrease in mask-related sales.
Number of listings

App DL

Unit: 10,000

Average transaction unit price (Japan)

Unit: 10,000

1,131

Unit: Yen

1,189

1,120

The proportion of mask sales
to total sales has declined,
and unit price has recovered
4,948

1,154

5,086
5,110

5,078

973
866

837

694

4,732

654

529

4,410

467

Unit price temporarily fell
due to an increase in volume
of low-priced mask sales

357

FY17

FY18

FY19

Copyright ©2021 CREEMA LTD.

FY20

FY21

1Q
FY22

FY17

FY18

FY19

FY20

FY21

1Q
FY22

FY17

FY18

FY19

FY20

FY21

1Q
FY22
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[ Platform] Main initiatives and sales trends
In addition to the significant acceleration of orders and deliveries of items in external advertising (advertisingfor companies and local governments), users of internal advertising (advertising for creators) continued to be
steady. As a result, sales of the platform service increased to 182% YoY, and landed at 165 million yen.
Main initiatives• In external advertising(advertising forcompanies and local governments),
collaboration projects with major
manufacturers and various companies
as well as support in a digital shift in the
traditional craft industry continued, andorders/deliveries of local government
PR projects accelerated.

Sales trends (million yen)

165
130
113

90

• In internal advertising (advertising for
creators), initiatives continued to betaken in various campaigns, additionsof functions, etc. to promote the use ofadvertising services.

52

1Q
FY20
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YoY: 182%

Unit: million yen

2Q

84

90

95

4Q

1Q
FY21

2Q

60

3Q

3Q

4Q

1Q
FY22
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[Ref.] Example of external advertising - Creema Fukushima Crafting Travelogue
As part of an initiative to expand the market relating to traditional craftworks and local products ofFukushima Prefecture, we promote and sell pottery, lacquerware/woodwork items, works using Aizu Cotton,
etc. on “Creema.”

Copyright ©2021 CREEMA LTD.

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[Events & stores] Main initiatives and sales trends

No events were held in 1Q. As for stores, in addition to the limitation on the number of operating days
and hours due to the declaration of a state of emergency, etc., a two-store-base operation system wastaken, three stores less than the previous fiscal year. As a result, sales landed 91% YoY.
Main initiatives• Although large-scale events have been
held in 1Q every year, due to theimpact of COVID-19, they again were
not held in FY22 as in the previous
year. They are scheduled to be held in
3Q (September).
• Store performance fell below that ofthe previous fiscal year. This was dueto the limitation on the number ofoperating days and hours from thecontinued declaration of a state of
emergency/priority preventive
measures, in addition to the two-storebase system that was three less than
the number in the same period of theprevious year.
Copyright ©2021 CREEMA LTD.

Sales trends (million yen)
Unit: million yen
118

116

YoY: 91%

59

41
26

24

14

1Q
FY20

2Q

3Q

4Q

1Q
FY21

2Q

3Q

19

4Q

13

1Q
FY22

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[Ref.] New service group
In addition to the crowdfunding, lesson video platform, and fulfillment services previously started, we intend
to successively add new services in the future to promote the construction of the Creema economic zone
while increasing value provided to creators and users.
Services released to dateServices to be released in the future

Crowdfunding

Lesson video platform, etc.

Introduction of other new services

Utilizing the huge membership base of"Creema" who support the activities ofcreators, we operate a platform where
creators can raise funds.

We entered into the EdTech via M&A
with FANTIST Co., Ltd, providing
creator's lesson video platform, andstarted offering fulfillment service fromphoto-taking to shipping.

Development and examination of various
new services with high synergy with
Creema is underway.

1) FANTIST results will be reflected in the consolidated income statement from 2Q of FY22 (1Q balance sheet has been consolidated).
Copyright ©2021 CREEMA LTD.

PAGE 19

FY2022 Forecast

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Medium-term management policy
In FY22, in order to achieve growth of existing sectors and by the addition of new services, we will utilize
the platform base expanded and strengthened in FY21 and the current financial basis.
Company-wide• Utilizing the platform which was significantly enhanced in FY21, realize further growth of existing businesses, and expand our new
service group and make strategic investments for non-consecutive growth in the medium to long term.
• In FY22, we aim for sales of 2.4 billion yen (YoY: 119%) and operating income of 315 million yen (YoY: 140%).

Marketplace• Polishing the system and products of our main service “Creema”.
• Polishing various merchandising and campaign measures.
• Driving overall growth in the Creema economic zone by strengthening a collaboration with Hello Circus, crowdfunding and otherservices.

Platform• In Internal advertising (advertising for creators), we plan to evolve into a more valuable advertising service by continuing function
development and campaign measures.
• In External advertising (advertising for companies and local governments), we are strengthening proposals centered on our own
online advertising products such as tie-up advertorials and creator collaboration projects.
• In addition, we will focus on the online seminar service and others in which creators can play an even more active role.

Events・Stores• Partially resume large-scale events, such as 「HandMade In Japan Fes’」 & 「Creema Craft Party」.
• Rebuild the "Creema Stores" by strengthening merchandising considering changes in consumption and trends.

By Service

New service
group

Copyright ©2021 CREEMA LTD.

• Full-scale expansion of various new services started from FY21, focusing on crowdfunding• Development of new services centered on areas that have synergies with our platform (including M&A)

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Growth of Creema GMV (1/2)
Due to the impact of the COVID-19, the GMV of mask-related products has increased significantly since March 2020, but as ofthe end of FY21, the ratio to the GMV was small. While the ratio further declined in 1Q of FY22, other product GMV grewsteadily.
Unit: million yen

3,148

3,149
3,188

3,760

3,985

196
4Q

187
1Q
FY22

2,515
1,122
4Q
FY20

1Q
FY21

604
2Q
Mask-related GMV

279
3Q
Other GMV

Note: Mask-related GMV refers to the GMV of trading of works that contain the word “mask” in their title. Such works are among those traded during a relevant period under Creema’s categories other than food. In regard to themask-related GMV disclosed on April 14, since titles of works extracted were those at the point when the disclosed material was prepared and not when works were traded, in some cases, titles have been changed from when
traded. By revising the extraction method in detail this time, mask-related GMV showed a total annual increase of approximately 1 million yen in FY21 as compared with that disclosed on April 14.
Copyright ©2021 CREEMA LTD.
PAGE 22

Growth of Creema GMV (2/2)
After FY22, it is anticipated that the mask-related demand, which increased sharply the previous year, will
settle down. We are aiming for a GMV of 16.2 billion yen, which is up 120% YoY excluding mask sales.
Unit: million yen
Growth rate
(excluding masks): 120%
Growth rate (overall): 106%

15,41924,307
19,763
16,27924,142
13,247

19,597

15,9492,203
FY21（Results）

FY22（Forecast）
Mask-related

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FY23
（Forecast）

FY24（Forecast）

Others
PAGE 23

Sales growth image
In FY22, we plan to launch several new businesses with the aim of expanding existing businesses basedon the management base strengthened by FY21, realizing the vision, and achieving non-consecutive
growth. Accelerate business growth after FY23.
4,186

Unit: million yen

3,281

Sales growth rate (excluding masks): 131%
Sales growth rate (overall): 119%

2,446
2,062

4,169
3,264

1,840

2,413

221
FY21
（Results）

FY22（Forecast）
Mask-related

FY23（Forecast）

FY24（Forecast）

OthersNote: Mask-related sales refers to company-wide sales associated with sales from trading of works that contain the word “mask” in their title. Such works are among those that completed trade during a
relevant period under Creema’s categories other than food.
Copyright ©2021 CREEMA LTD.

PAGE 24

[Ref.] Forecast of changes in sales composition by service
Due to the impact of the COVID-19, event & stores services shrank significantly in FY21, while theproportion of marketplace service increased. After FY22, our service ratio is expected to be graduallybalanced back to normal, and the new service group will be progressively growing.
Marketplace

22%

1%
4%
21%

Platform

Events & Stores

2%
7%

58%

FY20
（Results）
Copyright ©2021 CREEMA LTD.

FY21
（Results）

8%
9%

13%

23%

22%

60%

57%

FY23
（Forecast）

FY24（Forecast）

24%

19%

74%

New service group

67%

FY22
（Forecast）

7%

PAGE 25

FY22 company-wide earnings forecast
In order to further empower creators, FY22 aims to achieve sales of 2.4 billion yen, operating income of
315 million yen, and net income of 293 million yen by expanding the Creema economic zone where various
services are dynamically linked.
FY22 Sales Forecast
by Major Services

Company-wide earnings forecast
Unit: million yen

Sales(Ref.) FY21

FY22

YoY

2,062

2,446

119％

Unit: million yen

Marketplace
Sales cost

5

88

1689％

Gross profit

2,057

2,357

115％

SG&A

1,831

2,042

112％

Operating profit

226

315

140％

Ordinary profit

204

307

150％

Net income
Copyright ©2021 CREEMA LTD.

178

293

164％

1,628
YoY: 106%*(Ref.)YoY without masksales: 121%

Platform

590
YoY: 137%

Events &Stores171
YoY: 200%

New service
group

55
YoY: 382%
PAGE 26

Earnings progress
Progress regarding the earnings forecast continues to be favorable for all key indicators. Although theprogress rate of operating profit was extremely high as a portion of the budget was strategically not used in
1Q, the full-year plan remains unchanged.
Key financial
indicators

Progress as of 1Q against full-year earnings forecast(million yen)
16,279Full-year earnings forecast

GMV

1Q results

4,172 Progress rate (as of 1Q): 26%

2,446

Full-year earnings forecast

Sales

1Q results

606
 Progress rate (as of 1Q): 25%
315

Full-year earnings forecast

Operating profit

1Q results

148
 Progress rate (as of 1Q): 47%

Copyright ©2021 CREEMA LTD.

Topics• At the 1Q stage, both GMV andsales progressed in line with theearnings forecast.

• Operating profit temporarily saw
a favorable variance due to adecision made not tostrategically use a portion of thebudget.
• We, however, intend to leave theplan for operating profit as it issince the budget is scheduled to
be used as planned on a fullyear basis.

PAGE 27

Appendix

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PAGE 28

① Marketplace service (Japan / Taiwan / Hong Kong)
At "Creema," which acts as the core of the Creema economic zone, 11 million works produced by 210
thousand creators are listed. The GMV of FY21 exceeded 15.4 billion yen, and we have established aposition as one of the largest global handmade marketplaces in Japan and Asia.

Copyright ©2021 CREEMA LTD.

PAGE 29

[Ref.] Various work categories that are handled by Creema
At "Creema", you can purchase original works of various genres, from fashion items, interior art, and food.

Copyright ©2021 CREEMA LTD.

PAGE 30

② Platform services
Utilizing the “Creema” user base, communicability, and platform, we provide such platform services as
Internal advertising (advertising for creators) that allows them to publicize their work and advertising forExternal advertising (companies and local governments). This way we promote multi-layering of business.
Internal advertising(Advertising for creators)
An advertising service that allows creators toplace advertisements on "Creema" and post theirown works on our website and app.

External advertising(Advertising for companies and local governments)
PR service for companies

Regional revitalization

We have developed a diverse advertising menu,
such as advertorials that introduce attractive
products and services of client companies as"reading material" and collaboration projects inwhich creators create products of client companies.

Utilizing the user and platform infrastructure of"Creema", such as DX support for the traditional
craft industry, local products PR, and production ofpromotional events to showcase theattractiveness of local cities, we are developing
PR services in the area of regional revitalization.

31

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PAGE 31

③ Events, Stores, Services (1/2) - Events
Various handmade craft events are held all over Japan, including "HandMade In Japan Fes' (Tokyo Big
Sight)", one of the largest festivals of creators in Japan, which mobilizes 50,000 visitors per event.
• Held at Tokyo Big Sight, since 2013.
HandMade
In Japan Fes’

• Established a position as one of the largest festivals
for creators in Japan.
− Exhibitors: about 3,000 people− Visitors: about 50,000 people

CreemaCraft Party• Held at INTEX Osaka, since 2014.
• Established a position as one of the largest craft
events in western Japan.
− Exhibitors: about 1,500 people− Visitors: about 13,000 people

Marunouchi Street
Market• The craft market "Marunouchi Street Market by
Creema" is regularly held on Marunouchi Nakadori.

Note: The number of exhibitors and visitors for each event is the result of the most recently held event. In 2020, it was not held due to the influence of COVID-19.
Copyright ©2021 CREEMA LTD.

PAGE 32

[Ref.] Photos and sceneries from HandMade In Japan Fes’

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PAGE 33

③ Events, Stores, Services (2/2) - Stores
The editorial shops "Creema Store", which sell the works of creators registered in "Creema", are open in
Shinjuku and Sapporo.
Creema Store (LUMINE Shinjuku 2)

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Creema Store (Sapporo Stellar Place)

PAGE 34

④ New service group - Crowdfunding service, etc.
We plan to develop various new services that respond to the challenges and thoughts of creators. As a firststep, in the previous fiscal year we launched “Creema SPRINGS,” a crowdfunding service that allows
creators to raise funds for projects they want to realize.

Copyright ©2021 CREEMA LTD.

PAGE 35

Changes in the number of employees (including part-time employees)
There has been no significant change in the number of employees in the past year.

Unit: people

75

79

1Q
FY20

2Q

98

101

3Q

4Q

95

93

94

95

96

1Q
FY21

2Q

3Q

4Q

1Q
FY22

Note: Employees are the total of regular employees, contract employees, and part-time employees, excluding executives.
Copyright ©2021 CREEMA LTD.

PAGE 36

Take rate trends
In FY21, GMV increased due to the spread of COVID-19, but the sales of events & stores services fell sharply, resulting
in a significant decrease in take rate. After FY22, the events & stores will gradually recover and our new service groupwill be created, so the take rate is expected to improve again. An improvement trend is already seen in 1Q of FY22.
16.9%
16.6%

14.6%
15.0%

14.5%
13.4%

As the effects of COVID-19 gradually ease, thetake rate is expected to increasingly improve tothe level it should be. An improvement trend isalready seen in 1Q of FY22.

12.4%
The take rate temporarily declined
due to a significant decline in sales of
events & stores services and asignificant growth in GMV.

FY18
（Results）

FY19（Results）

FY20（Results）

FY21（Results）

17.2%

FY22 1Q（Results）

FY22 full-year
FY23
FY24
（Forecast） （Forecast） （Forecast）

Note: The take rate is calculated using the GMV of the marketplace as the denominator and the sales of all services as the numerator.
Copyright ©2021 CREEMA LTD.

PAGE 37

Investment policy for new services
Development of new services will proceed from areas synergistic with the platform built through the creator
empowerment business. After that, the competitive advantage will be further strengthened by thecooperation between old and new services, and the Creema economic zone will be expanded.
Creema economic zone expansion process
Build a solid platform
and a financial basethrough businessexpansion

Business expansion
through the highcustomer value

Expansion of theCreema economic
zone
Improving customer value
throughout the Creema
economic zone bystrengthening acollaboration between old
and new services
Copyright ©2021 CREEMA LTD.

Sequential launch of
new services utilizing
the platform

Creema platform infrastructureand new businesses①Creator base centered on professionals andsemi-professionals②A huge user base of over 20-30 million visits
per month, mainly by women in their 20s to
40s③A website / app as a medium with transmission
power and community base that goes beyond"just an EC website" (the total number offollowers on social media is about 900,000)④Business development ability that has createdvarious services by utilizing the platform

Utilizing a highly original platform, we will
actively develop new services in other areas
while focusing on areas related to creator
activity support.
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Expansion of new services
Steadily expand the service areas by utilizing the platform. We acquired FANTIST Co., Ltd. in 1Q of FY22
to be fully prepared to enter into the EdTech domain in FY22.
Service area expansion
Before FY20FY21: New service sectors scheduled for FY22FY22Something new（In preparation）: New service sectors entered in FY21
EdTech (FANTIST Co., Ltd.): Already established service sectors

Fulfillment
Crowdfunding
Fulfillment
Crowdfunding
Ad network
Ad network (Internal advertising)Media (External advertising)
Offline Biz (events & stores)
C to C Marketplace

Copyright ©2021 CREEMA LTD.

Ad network

Media

Media
Offline Biz (events & stores)
Offline Biz (events & stores)
C to C Marketplace

C to C Marketplace

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Investment in new services
Aiming for operating income of 140% YoY, while accelerating strategic investment in the new service groupin FY22 to further accelerate growth. FANTIST Co., Ltd. was acquired in 1Q of FY22 and investment in newservices has begun.
Trends in operating profit
FANTIST Co., Ltd. was acquiredin 1Q of FY22 and investment in
new services has begun.

Unit: million yen

163
57
226

315

48
FY19（Results）

FY20（Results）

FY21 （Results）

FY22 （Forecast）▲ 366
Operating profit
Copyright ©2021 CREEMA LTD.

Investment in new services (profit potential)
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C R E E M A LT D .
The Company's plans, business outlooks, strategies, etc. contained in this material are

based on the Company's management decisions obtained from the information available
as of the date of the announcement. It is just a forecast for the future, and there are various
risks such as "intensifying price competition in the market", "fluctuations in trends ineconomic activities surrounding the business environment", "fluctuations in exchange
rates", "significant fluctuations in market prices in the capital markets", etc. Please notethat the actual business performance may differ due to uncertainties mentioned above.

< Contact information >CREEMA LTD. Corporate Div.
https://www.creema.co.jp/contact/index.html

Copyright ©2021 CREEMA LTD.

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