7 May 2014
To whom it may concern
Showa Holdings Co., Ltd.
Mamoru Shigeta,
Representative Executive Officer and Managing Director(Code 5103 Tokyo Stock Exchange)
Contact: Tomohiko Shoji, Executive Officer(Tel: 04-7131-0181)

Announcement of Appointment of New Managing Director of Our Rubber BusinessSubsidiary in Malaysia
Showa Rubber （Malaysia） Sdn, Bhd. (SRM), one of our subsidiary companies operating the rubber
lining business in Malaysia, has appointed Mr. R Bala Krishnan A/L P Raman Nair（Mr. Bala), aMalaysian of Indian origin, as the new Managing Director of the company.
As stated in our current acceleration plan, we are accelerating the development of all ourbusinesses throughout Asia. The mentioned personnel change was made with the foresight toachieve medium and long term growth by further accelerating our rubber business, the business
which we have done from the beginning of our Group history, as well as by expanding our markets
not only throughout Asia, but also to the Indian Ocean Rim Economic Area including the Middle East.
Mr. Bala was one of the members during the time when SRM had been founded and continued toplay an important role in the management, sales and marketing of the company after we took overfrom Toyo Tire & Rubber Co., Ltd in 2009. The appointment of Mr. Bala as Managing Director
symbolizes the development of GLOBAL business, the simultaneous progress of our group’sglobalization and localization.
Together with another announcement from us today, ' An interview with Showa Rubber’s Managing
Director - the business alliance with an agent', we state our strong commitment to expand ourbusiness all over ASIA as GLOCAL.

Greetings from Mr. Bala, New Managing Director
Since we were established in a small rented factory in 1994, wehave hence moved on to a state-of-the-art rubber lining facility, thebest in this region. We had the foresight of the constant demand forthis very limited services and I am now the much privileged andhonoured Managing Director of this facility since March 2014. I am
proud to say that I do possess 17 good years of rubber lining
knowledge skills, to meet your wants and demands, much to ourvalued clients.

Mr. Bala
New Managing Director

Moving on with Showa Rubber’s mission of superb expansion plans, we have painfully placed ouremphasis to offer our exemplary services to the region and maybe more, if it permits or is required.
With our resources and undivided work rate, we are now aiming to extend our niche market
services to the neighbouring countries of Indonesia, Thailand, Brunei, Vietnam, Laos, Cambodia,
Philippines ( Singapore is already our supply market since the day of our operations ), Indian Ocean
Economic Region and the rest of Asia itself. Having over 200 years of experience, I’m sure that
achieving it is not an impossible task, coupled with your confidence in our products.
With the undivided and superb support of our parent, SHOWA HOLDINGS in Japan, I’m rest
assured that we are not too far from achieving that feat.
We already possess such credentials as:a) Asia’s numero-uno in Rubber Lining execution andservices.
b) Effective and adequate materials to meet eachand every Anti-Corrosion service requirement.
c) Superb skilled staff to execute the required
demands.
d) Engineering and provision skills to meet suchdemands.
e) Fabrication and supply skills.
f) Planning and execution of deliveries to client’srequirements.

Strong Performance during 1stQuarter of 2014(Jan- Mar)g) A sea-port, located 5 Km away from us to establish
shipping needs to our clients.
h) In-site jobs which is our forte.
i) And above all, customer satisfactions with apt pricing.
We did not achieve all of these requirements overnight, but very painfully. Therefore, we are here
to stay as long as such services are required by the world.
I humbly request all of you to continue supporting us, and we, in return will provide the best services
ever, in keeping our esteem.
Thank youSRM Head Office and Factory located in Pasir Gudang, Johor, Malaysia