AnyMind Group further expands in Mainland China with new office in Hangzhou
The new office will become the base for the company’s efforts to boost inbound and outboundcross-border commerce in Mainland China, and will also be the company’s fifth engineering hub

Singapore - September 24, 2024 - AnyMind Group [TSE:5027], a BPaaS company formarketing, e-commerce and digital transformation, has today announced the opening of anoffice and commencement of operations in Hangzhou, China, which will house sales, operationsand technology teams. The new office adds to the company’s existing presence in Shenzhenand Shanghai.
The Hangzhou office and team will spearhead the company’s efforts to boost inbound andoutbound cross-border commerce in Mainland China, including the use of platforms such as
AnyX for e-commerce management, AnyLogi for international shipping, AnyChat for customer
engagement and conversational commerce. Enterprises and online merchants can also tap onplatforms such as AnyTag for influencer marketing and AnyDigital for web and app advertisingacross Asia Pacific and the Middle East.
In addition, web and app publishers in Mainland China can also tap on AnyManager, an
all-in-one platform that helps publishers with monetization and user growth.
The Hangzhou office will also house the company’s fifth engineering hub, following engineeringhubs established in Tokyo, Bangkok, Bangalore and Ho Chi Minh City. The Hangzhou
engineering hub will include engineers for the AnyMind AI Lab, a research & development teamspecializing in artificial intelligence and large-language model technologies, including theimplementation and enhancement of AI-related technologies such as AI-powered livecommerce.
AnyMind Group’s expansion in Mainland China continues to be led by Ben Chien, Managing
Director of Greater China, AnyMind Group. On the launch of the Hangzhou office, Chien said:“We are very excited about setting up a new office in Hangzhou. As one of the leaders in theglobal e-commerce and marketing industry, this step will further enhance our competitiveness in
the Chinese market. We look forward to bringing more innovative import and export
cross-border technology solutions to the Chinese market.”
Chien joined AnyMind Group in 2018 through the acquisition of Hong Kong-based Acqua Media,and has been leading the company’s Greater China business for the past six years.
Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “The Chinese digital commerceindustry remains the most advanced in the world, and Hangzhou is the key hub for modern
innovation in the commerce space. We now have the opportunity to not only provide businesses
with access from and into this market, but also learn from some of the best companies when it
comes to digital commerce.”
The Hangzhou office will be the company’s 24th office across 15 markets in Southeast Asia,East Asia, India and the Middle East.
###About AnyMind GroupFounded in April 2016, AnyMind Group [TSE:5027] is a Business-Process-as-a-Service
company for marketing, e-commerce and digital transformation. The company provides twobroad offerings to brands and businesses, publishers and influencers: Brand Commerce andPartner Growth. Brand Commerce provides businesses with the company’s platforms formanufacturing, e-commerce enablement, marketing and logistics, whilst Partner Growthprovides web and mobile app publishers along with influencers and content creators withplatforms for monetization and optimization. Partner Growth customers can also tap on thecompany’s Brand Commerce offering. AnyMind Group has over 1,800 staff across 24 offices in
15 markets, including Singapore, Thailand, Indonesia, Vietnam, Cambodia, Malaysia, thePhilippines, Hong Kong, Taiwan, Mainland China, Japan, India, the United Arab Emirates, SouthKorea, and Saudi Arabia.
About BPaaS
Business-Process-as-a-Service (BPaaS) is a business model that merges and creates anadditional layer of value on top of Software-as-a-Service or SaaS (software-centric) andBusiness Process Outsourcing or BPO (operations-centric), by providing greater flexibility andscalability to the entire business process lifecycle. Through BPaaS, enterprises can tap into

agile and adaptive end-to-end process lifecycle management through a combination oftechnology and operations teams that leverage on local and regional best practices, for thedesigning, development, implementation, optimization, and automation across the businessprocess.
Media Contact:
Chris Lu
Regional Head, Communications
chris@anymindgroup.com / all-comms@anymindgroup.com+65 6386 7368