SALES & MARKETING

MAY 16, 2024
BOBBY MATINPOURSVP, CSMO AND HEAD OF SALES & MARKETING GROUPRENESAS ELECTRONICS CORPORATION© 2024 Renesas Electronics Corporation. All rights reserved.

OUR STRATEGY TO DRIVE REVENUE GROWTH
DeeperBroader

Sell to more customers
New customer acquisition

Sell more to same customers

Solution Selling with System Block Diagram

Analog & Connectivity + Power + Embedded Processing + High Performance Computing

Diversification of revenue base© 2024 Renesas Electronics Corporation. All rights reserved.

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VERTICAL EXPERTISE TO ACCELERATE MASS MARKETReference System Block Diagram

Winning Combo Solutions

Vertical Segment
Sales & FAE

System &Solutions TeamRegional
Sales & FAE”system experts”“winning combofor everyone”“solution sellingfor all customers”

EE
ExpertEE
ChampsEasy to Sell / Optimized UX Necessity© 2024 Renesas Electronics Corporation. All rights reserved.

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SOLUTION SELLING ACCELERATION WITH SYSTEM PoCs
Winning Combo

System PoCs

Higher focus on system PoCs
System PoCs

180

56

140

Winning Combo

73520
434

Industrial

98

IoT333

45
203

63

42

Automotive393101

Mass market

92019

Infrastructure

PoC: Proof of Concept© 2024 Renesas Electronics Corporation. All rights reserved.

4172

219

116
57

2020

2021

2022

2023

SOLUTION SELLING FOR BROADER PENETRATION
Customers using multiple product categories

E-commerce revenue

2 products
3 products

CAGR

4 products

CAGR

15%

25%

2020

2021

2022

2023

Mass market revenue

CAGR

2020

2021

2022

18%

2023

▪ Solution selling driving multiple product categories usage▪ Revenue growth with mid-size & small customers© 2024 Renesas Electronics Corporation. All rights reserved.

2020
52021

2022

2023

DESIGN-IN TREND: DELIVERING RESULTS TO ENABLE 2030
By Vertical

By Product type(oku yen)(oku yen)

CAGR

30,00020,000Massmarket

46%

IoT

19%

Infra

25%

CAGR

30,00020,000

PWR

41%

A&C

33%

HPC

31%

EP

45%

Industrial

39%

10,000Auto

10,000

39%
00

2021

2022

2021

2023

2022

2023

2024 focus to maintain Strong D-in Momentum, drive D-in to Revenue Conversion after big year of D-in in 2023
© 2024 Renesas Electronics Corporation. All rights reserved.

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GROWTH DRIVERS TOWARD 2030
Revenue(okuyen)25,000Long-term
RenesasCAGR vs SAM

Automotive

RenesasControl
20,000Automotive

Infotainment

15,00010,000Growthdrivers

ADAS

Automotive control

xEV

Infotainment

IIoT

ADAS

R-Car / AI

Industrial

xEV

Power

E/E Architecture

Industrial, Infra and IoT
5,000Industrial

Infra
IoT

02023

2030

*Automotive/Others is including in Automotive/Control, FX $1 = 100yen, €1 = 120yen© 2024 Renesas Electronics Corporation. All rights reserved.

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UX

Infra

AI / Data Center

IoTAttachENHANCING THE RENESAS.COM EXPERIENCE
New!

New!

Interactive block diagrams

176 now available
One-click access todatasheets, samples

Cross-sellingcompanion products

4,500+ companion products
on related product pagesComingsoon

AI-powered search

Learning model improves matcheddelivered results over time
Utilizes type-ahead search
to predict faster, better results

25% increase in key web activities: datasheets, application notes, white papers, videos, software, tools© 2024 Renesas Electronics Corporation. All rights reserved.

8INDIA MARKET: ENABLING SYSTEM SOLUTIONSFASTER TIME-TO-MARKET WITH WINNING COMBOS AND POC HARDWARE
India locally sourced
semiconductor market

CAGR

Industrial

32%

System PoCs

Faster time
to market

Reduced TCO

Lower barriers
to entry

Industrial▪ Smart Metering▪ Electronic Voting Machines▪ Retail Automation & Payment▪ Building Automation▪ Industrial Transport

Automotive▪ 2 & 3-Wheeler (Bike & Auto)▪ 4-Wheeler Auto
▪ EV (Bike & Auto)$1B+(2030)

Auto

2023

2030

50+ new Winning Combos & PoCs targeting India market by 2025

Source: Renesas estimates© 2024 Renesas Electronics Corporation. All rights reserved.

9CHINA GROWTH STRATEGY
China
semiconductor market

Deep strategic engagement with key Auto OEMs

Leverage broad portfolio for Industrial Automation

Industrial &Mass Market

CAGR8%

Winning Combos & PoCs hardware for Mass Market
Auto

Maintain MCU share & attach in Smart Appliances

2023

2030

Opportunistic with catalog portfolio for Mobile & Consumer

Source: Renesas estimates© 2024 Renesas Electronics Corporation. All rights reserved.

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SUMMARY
Going Deeper & Broader with Solution Selling approach

Progress in revenue diversification & design-inMarket & regional strategy to accelerate growth to $20B

© 2024 Renesas Electronics Corporation. All rights reserved.

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THANK YOU

(FORWARD-LOOKING STATEMENTS)
The statements in this presentation with respect to the plans, strategies and forecasts of Renesas Electronics and its consolidated subsidiaries(collectively “we”) are forward-looking statements involving risks and uncertainties. Such forward looking statements do not represent any
guarantee by management of future performance. In many cases, but not all, we use such words as “aim,” “anticipate,” “believe,” “continue,”“endeavor,” “estimate,” “expect,” “initiative,” “intend,” “may,” “plan,” “potential,” “probability,” “project,” “risk,” “seek,” “should,” “strive,”“target,” “will” and similar expressions to identify forward looking statements. You can also identify forward-looking statements by discussionsof strategy, plans or intentions. These statements discuss future expectations, identify strategies, contain projections of our results ofoperations or financial condition, or state other forward-looking information based on our current expectations, assumptions, estimates andprojections about our business and industry, our future business strategies and the environment in which we will operate in the future.
Known and unknown risks, uncertainties and other factors could cause our actual results, performance or achievements to differ materiallyfrom those contained or implied in any forward-looking statement, including, but not limited to: general economic conditions in our markets,
which are primarily Japan, North America, Asia and Europe; demand for, and competitive pricing pressure on, our products and services in themarketplace; our ability to continue to win acceptance of its products and services in these highly competitive markets; and movements incurrency exchange rates, particularly the rate between the yen and the U.S. dollar. Among other factors, a worsening of the world economy, aworsening of financial conditions in the world markets, and a deterioration in the domestic and overseas stock markets, would cause actual
results to differ from the projected results forecast.

This presentation is based on the economic, regulatory, market and other conditions as in effect on the date hereof. It should be understoodthat subsequent developments may affect the information contained in this presentation, which neither we nor our advisors or
representatives are under an obligation to update, revise or affirm.