FULL CONSUMER COMPETITION RULES – Kozel Beer Contest(hereinafter referred to as the "Rules")
1. ORGANIZER OF THE COMPETITION Asahi CE & Europe Services s.r.o. with its registered office at
Ovocný trh 1096/8, Prague 1, 110 00, Czech Republic. Company ID: 05629152, registered in theCommercial Register maintained by the Municipal Court in Prague, Section C, Insert 267700 (hereinafterreferred to as the "Organizer").
2. AUTHORIZED EXECUTIVE ORGANIZER OF THE COMPETITION TRIAD Advertising, s.r.o., with its
registered office at Na bojišti 1473/18, Nové Město, 120 00 Prague 2, Czech Republic, ID: 24285358,registered in the Commercial Register maintained by the Municipal Court in Prague, Section C, Insert
192926 (hereinafter referred to as the "Executive Organizer").
3. DATE AND VENUE: The competition takes place on the territory of Germany, Poland, Romania, Austria,Hungary, Croatia, Finland and Slovenia from 2. 7. 2024 until 10. 7. 2024 inclusive (hereinafter referred to asthe "Competition Time"). It is possible to participate in the competition only during the specific term.
4. CONTEST PARTICIPANTS
Only a person over 18 years of age with a delivery address in Germany, Poland, Romania, Austria, Hungary,Croatia and Slovenia and who is registered on the social network Instagram (www.instagram.com), has anactive Instagram account for the duration of the Competition and complies with the Competition Rules andwho meets other conditions under these Rules (hereinafter referred to as the "Contestant" or “Competitor”).
Contestants agree to comply with all Instagram rules of use as set out at:https://help.instagram.com/581066165581870?cms_id=581066165581870.
The competition cannot be attended by legal entities and employees of the Organizer or ExecutiveOrganizer, or persons close to them within the meaning of Section 22 of Act No. 89/2012 Coll., Civil Codeof Czech republic.
5. CONTEST MECHANICSThe Contestant can enter the Kozel Beer Contest by making a comment (hereinafter referred to as the“Competition comment“) to the one Contest post on feed in https://www.instagram.com/kozelbeer/(hereinafter referred to as the “Contest post“).
The Contestant can make only one comment to Contest post.
The Competition comment may not:a) be in conflict with applicable law in jurisdiction of Germany, Poland, Romania, Austria, Hungary, Croatia andSlovenia;b) contain any inappropriate statements which would be contrary to accepted principles of morality, to thegenerally accepted rules of decency and morality or which would diminish human dignity;c) may not promote inappropriate or excessive drinking or present refusal to drink in a negative way;d) contain elements of pornography, violence, outrage, or otherwise inappropriate content;e) defame a nation, race, ethnic or other group of persons;f) inciting or sanctioning criminal activity or inciting induct immoral conduct;g) contain elements or parts in respect of which third parties claim rights, in particular copyright or related rights,industrial property rights such as trademarks or designations of origin and other intellectual property rights;h) contain hidden advertising;i) damage the reputation of the Organizer and his brands or Executive Organizer in any way.
The decision as to whether the Entry meets the conditions of this paragraph shall lie solely with theExecutive Organizer.
The Organizer neither Executive Organizer shall not be liable for incomplete or otherwise defectiveCompetition comment resulting in the impossibility of using the Competition comment for the purposes ofthe Competition in connection with technical or other complications on the part of the Competition.
The Organizer and Executive Organizer reserves the right not to enter the Competition comment into theCompetition or to remove a Competition comment that does not meet the conditions set out in these Rules(i.e. in particular this Article) from the Competition at any time for the duration of the Competition or after its
completion without justification, without any compensation.

6. PRIZE AND DETERMINATION OF WINNER
The Prize for a winner of this Kozel Beer Contest is two tickets to the festival Fiera Milano Live 2024
(hereinafter referred to as the “Festival“), on July 16, 2024, as well as accommodation and payment for two
persons in a standard hotel room near the festival venue.
The on-line tickets and on-line booking information for accommodation will be in form of digital code/pdf.
document sent to the winner´s direct message on his Instagram profile.
The selection of the winning Competition comment will be random via using this app:https://commentpicker.com/
The winner is responsible for determining any potential tax liabilities arising from the Prize and fulfillingthese tax obligations with the relevant tax authority. The Organizer or Executive Organizer are not liable forthe winner's failure to comply with these obligations. The Organizer or Executive Organizer, however,undertake to assist the winner in fulfilling their tax obligations.
7. ANNOUNCEMENT AND HANDOVER OF PRIZE
The winner of the Prize will be tagged in the comments on the Contest post and contacted by private direct
message via the Instagram, whereas the Executive Organizer sends him a win notification and digitaltickets and booking information code/pdf.document.
The Organizer neither the Executive organizer are not responsible if the winner does not use the tickets
or/and booking, for any reason.
Prize from the winner cannot be transferred by the winner to another contestant or a third party. Winningcannot be paid out in cash or other non-monetary compensation. The Organizer neither the Executiveorganizer are not responsible for the loss, damage, destruction or non-delivery of the Prize. The Organizer
neither the Executive organizer are not responsible for any changes to the Festival program or its
cancellation. The quality of the prize is guaranteed by their suppliers, who also handle any complaints.
8. INFORMATION ON THE PROCESSING AND PROTECTION OF PERSONAL DATAThe Competitor acknowledges that in connection with the holding of this Competition, his/her personal data
is processed in accordance with the relevant personal data protection legislation and related legal regulations(especially Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on theprotection of natural persons with regard to the processing of personal data and on the free movement ofsuch data, and repealing Directive 95/46/EC – „GDPR“, and Section Act No. 110/2019 Coll., Personal Data
Processing Act of Czech republic), solely for the purpose of the implementation of this Competition underthese Rules (i.e. with their corresponding processing by the Organizer as a controller and the Executive
Organizer as a processor), to the extent of the data published by the competitor on his/her Instagram profile.
Personal data will be used exclusively for the purposes of conducting the competition, its organization andevaluation, for the duration of the competition under these Rules and 90 days thereafter for the purpose ofchecking compliance with the Rules, handing over and realizing the prize. The personal data of the winners
will be stored for 3 years due to the organization of the competition. Legal basis for processing: fulfillment of
the controller's obligation pursuant to Article 6, para. 1, lit. (b) the GDPR; protection of the interest of thecontroller pursuant to Article 6, para. 1, lit. (f) GDPR.
The controller of personal data is the Organizer. The personal data of the competitors may also be processedby the Executive organizer, marketing companies commissioned by the organizer, in the manner customary
for arranging the competitions, delivery companies, IT service providers and accountants, tax and legal
advisors, based on the organizer's instructions. Personal data processors provide sufficient guarantees forthe implementation of technical and organizational measures so that the processing in question meets therequirements laid down by law on the protection of personal data and that the rights of data subjects aresafeguarded. The processing of personal data takes place in technically and physically secured electronic
information systems. Personal data will not be transferred outside the European Union, unless permitted bylaw.
Participation in the competition and the related provision of personal data is voluntary, but the processing of
personal data is necessary for participation in the competition and without their provision it is not possible toparticipate in the competition. The Competitor acknowledges that he/she has rights under the relevant
legislation, i.e. in particular the Contestant acknowledges that the processing is transparent, the Contestant
has the right to information and access to personal data, the right to rectify their personal data, restriction ofprocessing, deletion of personal data.

The competitor also has the right to data portability and the right to be forgotten and the right to object. The
Entrant will not be subject to a decision based on automated processing which produces legal effects for
him/her or significantly affects him/her.
By participating in the competition, the competitors give their consent to the fact that the Organizer and theExecutive organizer are entitled to use in accordance with the ust. § 77 a q. Act No. 89/2012 Coll., the CivilCode, as amended, free of charge of the data published by the competitor on his/her Instagram profile, inparticular the winner of the competition, in the media (including the Internet) in connection with thiscompetition, for a period of 5 years from the end of the competition.
In case of doubt about compliance with the obligations related to the processing of personal data, thecompetitor may contact the Organizer at his address Asahi CE & Europe Services s.r.o.,Ovocný trh 1096/8,
Prague 1, 110 00. At this address, the contestant may submit objections, requests, complaints or otherquestions to the Organizer. The competitor may also contact the supervisory authority, which is the Officefor Personal Data Protection with its registered office at Pplk. Sochora 27, Prague 7, postal code 170 00, email: posta@uoou.cz, www: https://www.uoou.cz , or a supervisory authority of competitor´s country.
9. OTHER TERMS AND CONDITIONS OF THE COMPETITION
Any objections to the course of the competition are finally decided by the Organizer. The Organizer reserves
the right to shorten, postpone, interrupt or cancel or unilaterally change or supplement its Rules withoutcompensation for the entire duration of its duration by announcing the change under the competition entry
and reference to the new applicable Rules.
The Organizer is not responsible for the completeness of the extract from these Rules, which may be
published in an abbreviated version on promotional or other materials in connection with the Competition.
These Rules are considered to be the only complete rules within the competition.
The competitor and the winner of this competition acknowledges that there is no legal claim to the Prize, andthese cannot be enforced through the courts in the sense of Section 2874 of Act No. 89/2012 Coll., the CivilCode of the Czech republic. In the event of any dispute relating to the Contest, the Organizer's decision will
be final and binding. The Sections 1810 to 1867 of Act No. 89/2012 Coll., the Civil Code of the Czech republic
do not apply to the Competion and Prize.
Participation in the competition is voluntary and the competitor by participating in the competition expresses
his/her agreement with its Rules. Any violation or circumvention of these Rules by a competitor or attemptedabuse of them shall constitute grounds for the immediate exclusion of such entrant from the Competition.
The rules are published for the duration of the competition in electronic form in the form of a link in theorganizer's bio Instagram profile on: https://www.instagram.com/kozelbeer/
10. CONSENT TO THE RULES
By sending an Competition comment during the duration of the contest or registering on microsite during
Competition Time, each contestant expresses his/her consent to these Contest Rules and undertakes tocomply unreservedly with these Rules.
This Contest is governed by the Laws of the Czech Republic, except the provisions, obligatory excluded
from this principle by the applicable legislation of the participants' countries.
The Contest is not sponsored, endorsed, administered or affiliated with the social network Instagram The
Contestant understands that they are providing their information to the Organizer and Executive organizerof the contest and not to Instagram. In case of any questions, the contestants can contact the message on
the Instagram profile with a question: https://www.instagram.com/kozelbeer/Prague, on 10th July 2024