media kit 2024

entertainment, presentation, communication

The entertainment technology magazine
for the industry, by the industry
www.lightingandsoundamerica.com
Lighting&Sound America is a monthly publication for the Americas for lighting, sound, and staging
professionals working in theatre, music, theatre architecture, film and TV, corporate a/v, houses ofworship, and much more. LSA is highly regarded for our in-depth and engaging features and highquality presentation, including the popular monthly Technical Focus and New Technology sections,comprehensive product reviews, and daily LSA Online News feed.

Lighting•Sound•

Staging• Music• Theatre & Theatre Architecture• Film & TV
• Houses of Worship• Corporate A/V• Themed Entertainment
TOTAL MONTHLY DISTRIBUTION: 6,000+• Lighting designers• Sound designers• Technicians• Rental and staging professionals• And more!

www.lightingandsoundamerica.com•Projection

the team
Please note our new email addresses. Thank You!

Jackie Tien
Publisher, Director

David W. Barbour
Editor-in-Chief

jackie.tien@lsamedia.com

david.barbour@lsamedia.com

Erick PinnickMedia Sales Executive

Richard Cadena
Technical Editor

erick.pinnick@lsamedia.com richard.cadena@lsamedia.com

Tara MitchellAdministrative
Coordinator

Elaine Miraglia
Assistant Editor
elaine.miraglia@lsamedia.com

tara.mitchell@lsamedia.com

Ramzi Kanazi
Publishing CoordinatorJohn Scott
Art Director

ramzi.kanazi@lsamedia.com john.scott@lsamedia.com

www.lightingandsoundamerica.com

advertising2024 Issue Deadlines
LSA Ad Closing

LSA Artwork Due

LSA Bonus Distribution

January

January 12January 19

LEDucation NY, USITT Seattle

February

February 9

February 13

LEDucation NY, USITT Seattle

MarchMarch 8

March 12cavlo Nashville, CITT Expo-Scene Montreal,Hemsley Lighting Programs Portfolio Review NYApril

April 9April 18

InfoComm Orlando

MayMay 9

May 13

InfoComm Orlando

June

June 6

June 10NATEAC New York

JulyJuly 12

July 16

CITT Rendez-Vous Saskatoon, Canada

AugustAugust 9

August 16

CFX Chattanooga, TN

September

September 12

September 16

LDI, CFX Chattanooga, TN, AES NY, cavlo Seattle

October

October 11

October 15

LDINovember

November 13

November 18

LDI, NAMM Anaheim

December

December 12

December 16

NAMM Anaheim

2024 Rates
One-Time

Six-Times

Twelve-Times$3,795.00$3,575.00$3,345.00

2/3 page$3,100.00$2,825.00$2,745.00

1/2 page$2,445.00$2,295.00$2,220.00

1/3 page$2,060.00$1,905.00$1,800.00

1/4 page$1,675.00$1,535.00$1,430.00

1/6 page$1,135.00$1,070.00$975.00

Full page

Covers: Additional
Live web link on all apps and digital versions: $25.00 per monthMarketplace
Free for display advertisers
Non-Advertisers : $100.00 per month

LSA E-Marketing
LSA Online: $625 per month
LSA Marketing Email Blasts (11,000+ email addresses): $625 per message

www.lightingandsoundamerica.com

artwork
Artwork Dimensions

Width by Height in Inches

Full page (non bleed) : 7 x 10 inches
Full page bleed : 9.25 x 11.125 inches
Publication trim size : 9 x 10.875 inches
Live area : 8.5 x 10.375 inches (Please do not place text or logos outside this safety area.)
Please note: trim marks and pre-press markings should not be positioned within the bleed area. Please off-set marks at .125”

2/3 vertical : 5 x 9.875 inches
2/3 vertical bleed : 5.75 x 11.125 inches (trim size: 5.5 x 10.875 inches; live area: 5 x 10.375 inches)
1/2 vertical : 3.75 x 9.875 inches
1/2 vertical bleed : 4.5 x 11.125 inches (trim size: 4.25 x 10.875 inches; live area: 3.75 x 10.375 inches)
1/2 horizontal : 8 x 4.75 inches
1/2 horizontal bleed : 9.25 x 5.5 inches (trim size: 9 x 5.25 inches; live area: 8.5 x 4.75 inches)
1/2 island : 5 x 6.75 inches
1/3 vertical : 2.5 x 9.875 inches
1/3 vertical bleed : 3.25 x 11.125 inches (trim size: 3 x 10.875 inches; live area: 2.5 x 10.375 inches)
1/3 horizontal : 8 x 3 inches
1/3 horizontal bleed : 9.25 x 3.75 inches (trim size: 9 x 3.5 inches; live area: 8.5 x 3 inches)
1/3 square : 4.75 x 4.75 inches
1/4 vertical : 3.75 x 4.75 inches
1/4 horizontal strip : 8 x 2 inches
1/4 horizontal strip bleed : 9.25 x 2.75 inches (trim size: 9 x 2.5 inches; live area 8.5 x 2 inches)
1/6 vertical : 2.5 x 4.75 inches
1/6 horizontal : 4.75 x 2.25 inches
Marketplace : 2.5 wide x 2.25 inches highLSA Online Ads : 200px wide x 150px high (Jpeg or GIF max of 75kb);
complete any animation within 5 seconds please.
LSA Marketing Email files : HTML only, maximum 620px wide by 1400px high (no jpgs please)

Digital Ad Specifications
File Requirements:
Please supply ads in digital format as one of the following: PDF or JPG format. JPG files should be in CMYK color
format and 300ppi resolution. PDFs should be PDFX1a standard, with all fonts embedded and photos at a minimum of300ppi, actual size, CMYK color, in tiff or jpg format. Please do not submit PDFs in RGB color or with spot colors.
Illustrator EPS files are acceptable but should include outlined fonts and embedded CMYK color images.
Composed files can be e-mailed to: USArtwork@lsamedia.com (Please include advertiser name/issue date in subject)
Questions? +1-212-244-1505
Jackie Tien, jackie.tien@lsamedia.com– phone extension 716
Erick Pinnick, erick.pinnick@lsamedia.com– phone extension 722

www.lightingandsoundamerica.com

Lighting&Sound America Readers“Advertising with you this year wasvery effective.”— Joseph Jeremy, CEO, Niscon Inc.

“I look forward to receiving yourpublication every month. Goodsubjects, good coverage. Excellent
product discussions. The features
on architecture and the latest
shows are invaluable. Thank you
for the first-rate work.”— Glenn Plott, Director of Production,

LSA Readers

Cincinnati Opera• LSA readers are your top customer prospects. The majority ofLighting&Sound America readers identify themselves as Designers,Consultants, Technical Directors, Technicians, andProduction Managers.
• LSA readers have a strong interest in all areas of live
production including lighting, sound projection, rigging &staging, audio-visual, and effects.
• Theatre and Concert/Touring are LSA readers’ top two areasof interest, followed by School/University, Corporate Events,Themed Entertainment, TV/Film, and House of Worship.
• LSA readers are decision makers. More than 80% of ourreaders are involved in the purchasing decisions for their company.
• LSA readers use the magazine to find new products.
95% have discovered new products in Lighting&Sound America with
85% seeking out additional information about these products.
• 20% of LSA readers predict their budgets will increase overthe next 12 months with over 50% indicating that their budget willremain the same.
• LSA readers also access the magazine online. 72% of LSA
readers have visited www.lightingandsoundamerica.com and/or theLSA iPhone or Android apps in the past 12 months.

“David Barbour’s article on Cincinnati
Music Hall is great! I appreciate thecomprehensive coverage LSA provides sothe reader can learn about all aspects ofthe project.”“I look at a lot of trade magazines but LSA
is one of the few I actually read! Just got
through the November issue on the plane
to California, congrats on another great
issue!”— Lorna Luebber,Schuler Shook
March 2015 Lighting&Sound America survey

www.lightingandsoundamerica.com— John Huntington, Professor,
NYC College of Technology/CUNY“I am impressed with LSA’s highquality publication every month. LSA
coverage consistently includes lotsof interesting details and sound inalmost every single article. It is so
nice to see such a healthy magazine
when others are shrinking.”— Karl Winkler,
Lectrosonics, Inc.

“These days, in an avalanche ofsocial media information, many
appreciate nice informative readingwith a quality publication, while
enjoying a morning cup of coffee!
Thank you for continuing the great
work and making the publication
available in a timely fashion. It is asource of valuable knowledge.”— Chris Giannoulas,Omnisistem“I travel a lot and see LSA in thewaiting room and reception area of
virtually every production company,
scene shop, and business in ourindustry that I visit!”— Roger Claman,
Rose Brand

Lighting&Sound America Readers

Here is what LSA readers told us recently...
“It happens to be one of my favorite magazines for many years. Even in these very challengingtimes that we are living in, it is always so refreshing to hear about all the technical updates andinfo in our industry as well as what is going on in terms of reopening across the country.”“You have made an amazingly visual and informative periodical!”“I love LSA magazine and I use it to teach theatre in many different areas.
I encourage them to read it and in fact assign some classes to read threeor more articles and report on them. That way, I learn more too.”“I get too much to read. But every time I open your publication, I find it worthwhile.”“I definitely want to continue receiving LSA. I read it cover to cover every month.
You all do a great job with it. You’ve done especially well at continuing to publish
high quality material during this devastating pandemic.”“LSA is the BEST! I am very grateful for all you do for our industry and community,thank you so much.”“We love LSA magazine in our office.”“LSA is even more important when it is still difficult to get aroundto see what others are doing.”“In depth informative reading along with quality photography.
A very rich analogue tactile experience in our present digital world!”“Thanks for all you are doing for our industry in this crazy time.
Looking forward to spring and the re-emergence of live performance!”

www.lightingandsoundamerica.com

2024 opportunities
Special Opportunities

Display Advertisers :Commit to a minimum of two LSA issues and get a free rotating ad on the popular
LSA website, www.lightingandsoundamerica.com for those 2+ months.
Recognized industry association members may receive additional discounts.
pull-out insert
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xp_LSACVR 11/4/21

2:45 PMPage 1November 2021pull-out insert.com
ndamerica
ingandsou
www.lightd America
Lighting&Soun

Plus :• Bellyband cover wraps (limited)

bellyband$10.00• Custom LSA article reprints| Reshaped
Illumination
the LDI Show

Visit us at
Booth 1927

10/21/21

2:51 PM• Custom inserts
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www.lighting

2021_10_ARRI_O• Custom Print and Online
Advertorial Opportunities• Special Events• Additional discounts for Protocol advertisers

Online Opportunities
www.lightingandsoundamerica.com

The industry online source• LSA Online News daily news service• Weekly LSA Online News newsletter• Custom sponsored marketing e-mails• Run of site and exclusive web banner advertising (limited)www.lightingandsoundamerica.com

contact us
Please note our new email addresses. Thank You!

entertainment, presentation, communication

The entertainment technology magazine
for the industry, by the industry
Lighting&Sound America: 372 Central Park West, #19C, New York, NY 10025 USA+1-212-244-1505 phone
www.lightingandsoundamerica.com | lsa@lsamedia.com

Publisher, DirectorJackie Tien
+1-212-244-1505 ext. 716+1-646-619-2779 office direct+1-917-767-4495 mobile
jackie.tien@lsamedia.com

Editor-in-Chief
David W. Barbour+1-212-244-1505 ext. 713+1-646-619-2784 office direct+1-917-922-6254 mobile
david.barbour@lsamedia.com

Media Sales Executive
Erick Pinnick+1-212-244-1505 ext 722+1-646-619-2792 office directerick.pinnick@lsamedia.com

Technical Editor
Richard Cadena+1-512-280-0384 office direct+1-512-750-0578 mobilerichard.cadena@lsamedia.com

Administrative Coordinator
Tara Mitchell+1-212-244-1505 ext. 512
tara.mitchell@lsamedia.com

Assistant Editor
Elaine Miraglia+1-212-244-1505 ext. 714+1-646-619-2781 office direct
elaine.miraglia@lsamedia.com

www.lightingandsoundamerica.com

Art Director
John Scottjohn.scott@lsamedia.com
Publishing Coordinator
Ramzi Kanazi+1-212-244-1505 ext. 711+1-646-619-2783 office direct
ramzi.kanazi@lsamedia.com