The 9th TRIZ Symposium in Japan

Special Invited Talk

What makes Korea
so enthusiastic about TRIZ?
Jeongho Shin, Ph.D.
cco@etriz.com

KATA, Korea Academic TRIZ Association

About the author
Jeongho Shin, Ph.D.
• Secretary General, KATA (2013.01~current)•

KATA = Korea Academic TRIZ Association• CEO, an innovation consulting firm, eTRIZ (2012.03~current)• TRIZ team leader, LG Electronics (2005-2012)• Ph.D. in Mechanical engineering from KAIST (2005)••••

KATAPhone
EmailHomepage
Facebook+82-10-4603-0213
cco@etriz.com
www.etriz.com
www.fb.com/trizdoctorJeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan1

What are youenthusiastic about?

FoodKATASports

TravelJeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan2

We’re here
because we are enthusiastic
about TRIZ.

KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan3

What makes Korea
so enthusiastic
about TRIZ?
KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan4

1Enthusiasm ofKATA
KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan5

About KATA
• Korea Academic TRIZ Association• Founded in May 2010
• Industry-Academia Knowledge sharing• Contributor for industry competitiveness andCreative talent by TRIZ

32
Companies

29Universities

KATA Members
KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

Main Activities
2 Annual Conferences

TRIZ publications

InternationalDomestic

Journal of KATA

Global TRIZ Conference

Korea TRIZ Festival(Every July)(Every November)(Annual)TRIZ news

KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

Activity History
Expanded use of
TRIZ and social
contribution

Evolution

Nurturingcreative talent

MATRIZ & KATA
MOU

Problem-solving,
Patent-creation

Biz. TRIZ research
Univ. professor
WorkshopAnti-school violence
program
TRIZ education
Charity fair

TRIZ Youth Acamedy
Lecturesfor SMEs
Consulting for SMEs
problem-solving

Technical TRIZ
application
2010
KATA2011

2012

2013

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in JapanTime

Growth of Global TRIZ Conference
300

presentations(overseas)presentations(domestic)* ICSI Joint

244 people

participants

18039 Papers

140283127181925
181382010
KATA

2011

11620122013

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

GTC2013 program
Main Theme: Creative Thinking with TRIZ

Keynote Speakers(美) Simon Litvin(President ofGEN3 Partners)(日) MakotoTakahashi(日) Toru Nakagawa(英) Karen Gadd
(President of Oxford Creativity) (Professor of Osaka Gakuin Univ.) (President of Soken Research Institute )Presentation of global best practices (39)
• Practical Session (16), Scientific Session(13), Education Session (10)Tutorials• Major directions of modern TRIZ development (Simon Litvin)• Successful TRIZ with clear thinking and fun (Ms. Karen Gadd)
KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

2Enthusiasm ofKorean Companies and Univ.

KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan11

Secrets of Samsung’s Innovation
March 7, 2013

• What TRIZ did for Samsung••••

Secrets of Innovation
••

KATA

Early success with TRIZ, saving over$100 million.
Developed a creative elite using TRIZ
Fast follower  innovative leader

Heavily invested in its people
Innovation culture based on• Extensive training• Repeatable methodology• Creative elite formation• The highest levels of management

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

12

Samsung Electronics
HistoryApplication

Since 1998

Features• TRIZ Training program1998 • Firstly introduced (‘98)• Organized TRIZ team (‘01)• Invited Russian experts• Samsung TRIZ Association(‘03)• Started Samsung
2006 TRIZ Conference (‘06)• Accelerating propagation• Organized TRIZ Communities
2010 • Developed TRIZ S/W(I-Spark)• TRIZ Idea DB2011• Fostering TRIZ Pro• TRIZ Synergy Council (12~)

Program• OnlineBasic• 1 month• Basic tools
Level 1
• 1 week• Advanced
Level 2 • 2 weeks + work(Expert) site projects(5months)
Level 3 • Strategic project(Pro) • 10 weeks~’1224,700
3,963657
67

Extensive Training
Project based Training• TRIZ projects & Patents
2010
2011
2012

Progressive propagation

ProjectsPatents

329380392

174
142
154

• Securing Core technology (42 %)• Quality Improvement (41 %)• Cost Reduction (9 %)Developed
TRIZ Project Roadmap*Reference : J.Y.Lee, K. Baek,”TRIZ at Samsung Electronics”, TRIZfest 2013 in Kiev, 2013

KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in JapanPOSCOHistory

Application

Features
POSCO 3.0

• TRIZ Training (2010)2003 • Firstly introduced

2010 • Established TRIZ University(Feb. 1st 2010)• Starting presidential memberof KATA (May 2010)• Produced the first non-Russian
TRIZ master (Aug. 2010) 62 classes  1,800 students
in TRIZ University (3.4 times)
StudentsInstructors(L3)

529
1,800

21020092010• Business Performance of TRIZ
Financial
Project
Patents Performances(KRW)• POSCO family TRIZ conference(Nov. 2010)20092012 • Annual TRIZ conference

Since 2003

2010

53123

2778

• Innovation PJT (20 %)• Independent PJT (72 %)• Affiliates PJT (8 %)Go withcompany’s strategy
TRIZ
University

Extensive Training
in TRIZ University

107 billion
277 billion

Unique working frame
PRIZM

POSCO TRIZ inside Methodology*Reference : Heechoon Lee, “ The tool of POSCO’s Creative Innovation, TRIZ”, GTC2011 in Korea, 2011

KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

SK Hynix
History
SK Hynix• Semiconductor
manufacturingcompany(24% worldwide market
share in DRAM market)

Since 2008

ApplicationFeatures• Developed SK Hynix TRIZ Process Composed with two categories
based on ARIZ
 Problem analysis withconvergence thinking
 Solution deriving with divergent
thinking

 Focused on developing userfriendly method which issuitable for various engineeringfields

Fun & easy TRIZ

2008 • Firstly introduced• Multi-field TRIZ Project team
 Team formation with members
from various engineering areas2010 • Diffusion

2011 • Settlement

Immersion room Intensive Workshop

Immersion Process*Reference : Cho Jun Hee, “Practical TRIZ approach to semiconductor etching problem solving”, TRIZfest in Kiev, 2013

KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

TRIZ applications of Korean Companies
Problem-solving & Core patent creation• Core tech & innovative product• Foundation of TRIZ Univ.

• TRIZ Elite• Development of POSCO methodology• TRIZ research group• Internal TRIZ Conference• Mixing DFSS & TRIZ

• Strategic R&D patent creation• Patent creation• On-site TRIZ process designed to• TRIZ research group

KATA

improve on-site work performance

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

TRIZ applications of Korean Universities
Teaching TRIZ for Creative Design
POSTECH

HANYANG• Master course• Creative design• TRIZ projects• Business management andengineering

YONSEIPOLYTECHNIC• Creative engineering education• Mechanical engineering• Inter-discipline activities• KOREA/RUSSIA cooperation center• Engineering certification program※ TRIZ application supported by the government and research institutions
KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

3Interview withTRIZ team leaders

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Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

18

Interview overview

•••

KATA

Telephone interview
Interviewed 7 leaders of TRIZ
team from 4 companies
Date : Aug. 1st ~ 15th, 2013Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan19

Major Interview Questions
Selected from 20 questions

What kinds of obstacles
did you have on adopting TRIZ?
How could you overcome those obstacles?
What can be major contributions of TRIZ
for the company?
Do you have any advice for the company
who wants to adopt TRIZ?

KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan20

1. Obstacles

We don’t need anothernew tool any more.

We don’t have TRIZ expert
in the company.

We have too much burdenof developing outcome.

KATA

We don’t know how toconvince our top manager.

We are so afraid of failure.

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan21

2. Overcoming Obstacles

Organizing
TRIZ Communities

Inviting TRIZ specialists
and having open lectures

Combining TRIZ
with existing 6 sigma
process
KATA

Continuous reporting ofTRIZ outcomesTop-down approach

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan22

3. Contributions of TRIZ

• Bottleneck problem
solving• Securing core patents• Strengthen conceptual
design capabilities

KATA• Culture for creative
thinking• More opportunities formore people• Enhanced collaboration• Fostering elite engineers• Self-confidence ofmembers in problem
solvingJeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

23

4. Advices for newcomers in TRIZ
• Training & Application• Combine training with real business issues• Participate all the member in introductory seminar• You don’t need to make them all TRIZ experts• Foster a few members selected as TRIZ experts• Try to get growing energy from the field side
• General• Use external experts and consulting firms well
• Don’t focus on developing Best practices• Quantity can make Quality• Select core members who have enthusiasm in TRIZ
• TRIZ related S/W is not dispensable• Firstly focus on making innovative infrastructure, then TRIZ
can do something
KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan24

What makes Korea
so enthusiastic about TRIZ?

Extensive
Training

Practical
application

Progressive
effortEnthusiasm about TRIZ
KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

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KATA

Jeongho Shin, ‘What makes Korea so enthusiastic about TRIZ?’, The 9th TRIZ Symposium in Japan

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