The 9th TRIZ Symposium in Japan 2013
(Extended) Abstract of Presentation
EI01eAE-Cascini(Italy)-130513

Risk Reduction and Opportunity Exploitation through TRIZ-based
Technology Forecast
Gaetano Cascini
Politecnico di Milano, Italy
Abstract
The capability of anticipating the main features of future products and related manufacturing processes ismore and more a critical asset in industry, due to the innovation-based competition of markets and to theextremely reduced lead time of modern product development cycles.
The rate of innovation has reached a speed so high that despite the diffused efforts to shorten the leadtime, companies continuously struggle for renovating their products on a day-by-day perspective. Thisimplies the necessity to make critical decisions with very limited time resources to minimize, monitor, andcontrol the probability and/or impact of unfortunate events.
In this context, a relevant research goal in the engineering design domain is the definition of reliable
practices and supporting tools for anticipating the main features of future products and related
manufacturing processes.
The present speech overviews the potential role of TRIZ, the Theory of Inventive Problem Solving, as areference theoretical framework to anticipate future technological scenarios. With respect to other wellknown applications of TRIZ models to the prediction of system evolution, this presentation proposes the
TRIZ potential for qualitative anticipation of a system’s future combined with Trend Extrapolation models,such as the Logistic Growth Curve model and the Logistic Substitution model, to determine the timing ofevolution and to integrate quantitative estimations.
Some example of industrial applications from different fields will clarify the proposed integrated method.
The research activity is partially funded by the European Marie Curie Programme: “FORMAT: FOrecast andRoadmapping for MAnufacturing Technologies” Project FP7-PEOPLE-2011-IAPP/286305.

The 9th TRIZ Symposium in Japan 2013
(Extended) Abstract of Presentation
EI02eAE-Shin(Korea)-130727

What makes Korea so enthusiastic about TRIZ?
Jeongho Shin, Ph.D. (Secretary General, Korea Academic TRIZ Association)

The world paradigm shifts from information to creativity society, and creativity-based management is getting more important to improve corporate competitiveness. In that sense, TRIZ
is undoubtedly one of the most popular methodologies for systematic problem solving andcreativity education. Especially in Korea, TRIZ is widely used to improve products, services
and systems, and to train creative thinking skills. At the beginning of adopting TRIZ in Korea,
we focused on solving technical problems and training creative people. Recently, we are moving to the next stage of business TRIZ research, educational supports for students, and supporting small and medium-sized companies.
Samsung electronics uses TRIZ to create the core technology and innovate products.
POSCO operates an internal TRIZ College to train creative elites. Hyundai uses TRIZ withDFSS to solve technical problems. SK Hynix is focused on strategic R&D patent creation using TRIZ. Like this, many Korean major companies use TRIZ as a tool for developing theinnovative products and making excellent patents in their business areas. Also, many universities are teaching TRIZ in the regular courses such as Creative engineering design. TRIZ ismainly taught in the departments of Mechanical Engineering, Industrial Engineering andBusiness Administration. The government and research institutions support wide utilization of
TRIZ in many ways. In 2010, KATA (Korea Academic TRIZ Association) was founded forthe purpose of exchanging knowledge between academic and industrial circles and vitalizing
TRIZ.

KATA is expanding its activities such as hosting Global TRIZ Conference and

KOREA TRIZ Festival annually.
This presentation introduces a brief history of TRIZ adoption in Korea, the current status of
use in Korean companies and universities, and the critical factors that makes Korea so enthusiastic about TRIZ.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
E01eA E-Benjaboonyazit(Thailand)-130619

Systematic Approach to Arowana Gender Identification Problem
using Algorithm of Inventive Problem Solving (ARIZ)
TriZit Benjaboonyazit (Thai-Nichi Institute of Technology, Thailand)
Abstract
Arowana is a beautiful and expensive fish. Many farms t ry to improve their efficiency in breedingarowana, but the problem is that arowana is mono morphic, which makes it d ifficu lt to distinguish male fro m
female just fro m their appearance. This causes difficult ies in mating and selling of arowana. Many trial-anderror methods have been used with little success.
The author came across this problem when he visited a golden arowana farm in the southern part ofThailand and tried to look at this problem fro m the viewpoint o f a TRIZ practit ioner. Similar mono morphic
problems in other fields have been searched for to find out whether there were any inventive principles that
could be applied, and luckily one was found in the problem of d istinguishing two identical black bo xes , eachcontaining one of the two d ifferent electr ical circu its. Electrical engineers like the author are likely to be
trapped within their psychological inert ia by using their expertise in circuit analysis without success since thetwo different electrical circuits in the black bo xes are equivalent ones of the same circu it. With TRIZ’s
concept of resources, this problem was easily solved.
Since TRIZ’s concept of resources is one of the important parts in the Algorithm of Inventive Problem
Solving (A RIZ), the author has challenged to use ARIZ to systematically analy ze the problem and search forpossibilit ies to identify the gender of arowana, and finally, among 32 ideas generated, some high potential
solutions such as using plasma vitellogenin fro m the blood of arowana have been proposed.

Extended Description
Arowana is an ancient fish living in freshwater. It is acarnivorous fish, eating other small fish and insects. Its
mouth can open wide to swallow s mall fish and it can
ju mp to catch insects above the water surface. It ispopular as an aquarium ornamental fish. The elongate
body is covered by large, heavy scales, with a mosaic
pattern of canals. The dorsal and anal fins have soft rays
and are long based, while the pectoral and ventral fins are
small.

Arowanas reach their maturity around the 4th year. A
female arowana has a single ovary which contains around20~30 large ova. A mature male arowana possess es asingle thread-like testis.
Attempts have been made to identify the gender ofarowana by exposing their sexual organs, but this may
endanger their lives.

Male arowanas use their mouth to incubate thefertilized eggs until they become fry. So it is believedthat male arowanas have bigger mouth than female
arowanas, and the size or volu me of empty space intheir mouth can be used to distinguish male fro m
female arowanas. Th is method is widely used, but stillit lacks accuracy and is considered unreliable.

ARIZ-85C is used to analyze the problem andsearch for possibilities to identify the gender of arowana
and comes out with satisfactory results.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J01eA-Isaka(IDEA)-130502

Redesign by Reducing the Number of Parts through TRIZII

~Break Away from Existing Designs and Stay One Step Ahead of Competition~
Yoshiharu Isaka (IDEA Inc.)
Abstract
If there is little difference between products, such as functions, there may be a risk that the
product becomes just an ordinary commodity with little competitiveness. Conversely, if the
product is superior in function and cost, there is the chance to be a success. That is, in other words,
technical power that can be achieved only by high level, highly qualified design.
It has long been said that excellent designs are simple. The less the components of the productare, the more costs can be reduced and reliability will be improved. Unfortunately, that kind ofhigh level design is said to be dependent only on individual skills and therefore it is hard to betaught.
However, TRIZ can break through the difficulty and fulfill this in organizational levels.
Also, “trimming” is an effective method for reducing the number of component parts of the
product, and it can be used without concern about contradictions.
For the above reasons, this year again, we will explain (*we have decided to explain) about
simplifying the product design by the method of “trimming”. In addition, it is also possible t o linkthe design to a new development by reducing the component parts , without violating competitors'
patents; so we will mention this , too.
As an example of the method, we take up an ordinary system that has not developed much, such aslast year’s one, and show that such an ordinary system can have competitiveness.

The 9th TRIZ Symposium in Japan 2013
(Extended) Abstract of Presentation
J02eAE-Nagai()-130506

Let's talk about TRIZ
Q&A when you try to introduce TRIZ into your organization

NAGAI Tetsuya (Japan)

Abstract
If you intend to introduce TRIZ into your organization , you may be confused. You would hear "TRIZ issplendid" or "You must introduce TRIZ" fro m TRIZ experts, but others say "TRIZ? It never helps."
In this presentation, let me try to answer the simple questions and the rumors that TRIZ beginners may
face when they introduce TRIZ. The answers are only my personal opinions, but I'd like to talk abo ut theseissues with you.

Description
When you feel TRIZ is good and want to introduce it into your organization, you may notice there are many walls to
overcome. And you may conceive some questions and hear some negative ru mors. Ho w to think of them is describedhere in Q&A format.
One of the questions about TRIZ may be its effectiveness. For example, "Can you solve the problem inevitably?", "Canyou take out a patent?", or "The problem could be solved without TRIZ, couldn't it?"You can answer these questions by regarding TRIZ as a tool your brain uses. That is, you can't solve the problem
inevitably, you can't take out patent all the time, yes, you could solve the problem without TRIZ. But the probability
you can solve the problem will soar, and you will get excellent solutions that lead to some patents if you use the tool.
When TRIZ was introduced to Japan for the first time, it may have been exp lained that TRIZ was almighty. But it isobviously incorrect. Nevertheless TRIZ is worth introducing .
Your manager may ask you "How much money can we earn if we introduce TRIZ?" This question is very difficult toanswer because it is the manager's job to find out how much you can earn. The manager has the information to ascertain
the answer of the question. And the manager should decide how you use TRIZ.
For your info rmation, "2.3 billion yen per year" is announced (*) as a case of Samsung.
* TRIZ special public discourse 2006.8.28
The most difficult question to answer would be "If TRIZ is such a good thing, why doesn't it spread?" It is because there
are various resistances. But I don't know how to beat them. I'd appreciate your opinions. Let's talk about TRIZ.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J03eA-Tajima(Meltex)-130510

QFD and TRIZ Case Study in Surface Treatment Chemical Development
Kazutaka Tajima (Meltex Inc.)

Abstract
Meltex conducts business from R&D to manufacturing and sales related to the surface treatment
chemical, the so-called plating solution chemical. Formerly, it was used for decoration, andrecently, it is widely used mainly in the electronics area. The surface treatment chemical, being
regarded as an industrial material, is supplying a material which becomes end products after
passing multiple processing as a downstream in the supply chain. A case study will be introduced
where a new concept is created using the surface treatment chemical through QFD and TRIZ inorder to propose a new manufacturing method to the customer looking on the future market trend
from the downstream chemical industry. Findings and problems obtained through the idea creation
process using QFD and TRIZ at a development conducted by a material manufacturing SME in thedownstream like the chemical industry will also be described.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J04eA-Ku rosawa()-130512

Three stages of classical TRIZKUROSAWA, Shinsuke
Abstract
It is not an easy task to understand what TRIZ is. It is somewhat difficult not because of TRIZ but
because we tend to forget that TRIZ is an accumulat ion of the results of many people's cont inuous efforts formore than 50 years for the purpose of making a system of rational methods for thinking and further improvingit.
Notwithstanding that it is easy or not, we cannot make the best of TRIZ without understand ing it. It
seems to be wise to start understanding TRIZ fro m its classical part because it was compiled under theleadership of a single person, Genrikh Altshuller, and thus we could expect a consistent logic in the variety of
the contents. As the first step of learning the classical TRIZ for its understanding, the author chose ARIZ-56(retrospective name), ARIZ -71 and A RIZ-85C because they were made about the same intervals in between
and represent major stages of TRIZ development.
The paper tries to compare the 3 A RIZ -es focusing on the following: 1. Structure o f the A RIZ, 2. Statusof ARIZ in the system of TRIZ, 3. Concept of “Contradiction”, 4. Tools for identification and resolution ofcontradictions, 5. Positioning of “The laws of technological systems evolution”, 6. Po sitioning of “Ideality”,“Systems approach”, “Physical effects” and “Resources”. However, the real purpose of the paper is to depict
the dynamism of TRIZ develop ment in the background of the ARIZ -es.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J05eA-Hasegawa(Japan TRIZ Society)-130512

Invention Value Evaluation According to Patent and Market Information Part 3“Electric Toothbrush” as a Case Example –Kimihiko HASEGAWA, Toshimitu KATAOKA, Shigeru SUZUKI,
Nozomu TAKEUCHI, Narumi NAGASE, Toshiaki MASAKI, Hirots ugu ISHIHARA(The Intellectual Property Creation Research Subcommittee, Japan TRIZ Society)

Abstract
Inventions enhanc ing market size or raising market share are recognized to have hightechnological value, (entitled as useful technology), contributing to the profit in business to satisfy
customer needs. On this viewpoint, analysis is continuing to specify the value of invention bycomparing its patent information with the market information of the corresponding product.
Previously, we had reported on the value evaluation result of inventions related to costeffectiveness comparing the estimated cost of inventive activities from patent application number
and number of inventors with the market effect estimated from the market size and market sharetransition of the top 5 manufacturers in the electric toothbrush sales. This time, the feature oftransitioning problems for invention in each of the above-mentioned companies will be clarified,
and the outcome of an attempt to propose a next-generation product concept of the electric
toothbrush based both on a newly conducted customer questionnaire survey and future forecast
depending on the Law of Evolution in TRIZ will be reported.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J06eA-Yoshizawa(Japan TRIZ Society)-130513

Scheme of 'New Product and Service' System Creation Using TRIZ
- Search for a Creating Method of "New Product and Service" System
by Analyzing "Hot Sellers and Services" Using TRIZ (Business and Management TRIZ Research Subcommittee, Japan TRIZ Society)Ikuo YOSHIZAWA (The SANNO Institute of Management),
Hisataka IZAWA (Sony Corporation), Fumiko KIKUCHI (Pioneet Corporation), Yasuo
MORIYA (FUJITSU ADVANCED TECHNOLOGIES, LTD.),
Osamu IKEDA (NIKON IMAGING SYSTEM INC.)

Abstract
Most of reported TRIZ applications are for solving technological problems. One of the challenges for
TRIZ to be deployed in much wider scale is to prove its capability to he lp solve business andmanagement problems.
We plan to study methods how to apply TRIZ to tackle business and management problems throughanalysis of real cases. We intend to make up the guidance for TRIZ application for this purpose. The
present report is about our effort and some of its results up to the present time.
As the second round, we applied TRIZ thought and technique to analyze “hot sellers and services” andtried to investigate the creation method of a new product and service. We aimed at the following
phases for the examination this time:
1. Identify a business that continues to grow by providing hot sellers and services.
2. Analyze the characteristics of hot sellers and services.
3. Based on the analysis result, examine whether the application of contradiction solution andevolution trend is effective for the creation of “New Product and Service” system.
4. If it is effective, devise a creation process for “New Product and Service” through application ofcontradiction solution and evolution trend.
Study phases 1 - 3 were presented in fiscal year 2012. This time, the study results of phase 1 – 4 will
be reported with the study phase 4 as the core.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J07eA-Ogata(Oly mpus)-130513

7 Solutions to extend the application of TRIZ
- Including the prevention of design risk Takashi Ogata, Kazuhiro Fujikawa (OLYMPUS Corporation)
Abstract
OLYM PUS has introduced and promoted QFD, TRIZ, and Taguchi Method as a scientific method for
improving the development process since 2009. Recently, we are pro mot ing 7 Solutions to extend theapplication of TRIZ to meet the needs and targets of engineers.
The 7 Solutions are as follows.
(1)Fu zzy Frontend Analysis (2) Setting Theme (3) Fast Cause Analysis (4) Making Strong Patent(5) Cost Reduction (6) Effective Evaluation and Experiment (7) Risk Prevention
These 7 Solutions are based on the following 3 key items fo r raising the efficiency of engineers.
1. Limiting the system area (handling area) fro m the point of view of time and space.
2. Using the functional approach for coordination of methods by thinking customer needs.
3. Select ion of two idea approaches by TRIZ (Type of eradicating the problem or Type of fu lfilling thedesire) according to each purpose.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J08eA-Fujikawa(Oly mpus)-130716

Efficient education system of scientific methods including TRIZ
for improving the development process- Trial of education in close contact with the engineer’s needs Kazuhiro Fujikawa, Takashi Ogata (OLYMPUS Corporation)
Abstract
OLYM PUS has introduced and promoted QFD, TRIZ, and Taguchi Method as a scientific method for
improving the development process since 2009. Eng ineers are always busy with development, so they cannot
use lots of time for education. On the other hand, senior engineers want to know how to apply methods to a
problem instead of basic knowledge. We have modified the education system for various engineers. And we
found that it was easy to get the sympathy of engineers by providing educational opportunities like having as
many "Drawers in the head for a solution" as possible
Educational courses are as follows:(1)90 M inutes Basic course(2)2 Days course of lectures and exercises(3)90 M inutes of 7 So lution courses.
Each course has fresh contents including know-how obtained fro m field application
Results of installing these educational courses:
1. Trainees of these educations have increased.
(About 2.5 t imes compared with conventional. About 400 engineers per year.)
2. Scientific methods were applied to many themes in proportion to the increase in trainees .
3. Training of 90 minutes brought the benefits of a short period. It has become possible to greatly increase
the opportunity to learn scientific methods simp lifying trainings in remote areas.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J09eA-Tanaka(Shimad zu)-130514

Case Study Concerning Technological Contradiction(TRIZ Spreading/Use Study Group of Japan VE Association Kansai Branch)
Hisayoshi Tanaka (Shimadzu Corporation)
Makoto Unno(), Kazuyasu Ikeda(Sekisui Engineering Co., Ltd.)

Abstract
Attention to the TRIZ technique was paid by the part of the VE technical research as a means of a new
additional value creation, and "TRIZ Spread and Use Society" was established in Japanese VE Society
West Japan Branch Kansai District in 2003. Various, individual tools have been widely examinedaiming at uniting with the TRIZ technique and VE use and to spread. This society has worked on thecase study as a six year plan from fiscal year 2006 to fiscal year 2011 especially expecting thematerialization of the law applicable to the new product plan and the development phase on the
manufacturer side and the efficient utilizations. In addition, the activity in fiscal year 2012 for the
maintenance of practicing guidance used easily started. In addition, the case study concerning"Technological Contradiction" was conducted based on the current research results. In thispresentation, the content of executing this case study and the practical, useful finding obtained as aresult will be reported..

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J10eA-Hisanga(Denso)-130515

In-house Promotion of TRIZ Use through Practice
Shigeru Hisanaga, Hiros hi Takenaka (DENSO CORPORATION)

Abstract
Our company has introduced TRIZ in 2003, and TRIZ use is promoted in-house up to the present. It
has shifted to the activity that had centered on practice since about 2006 through the introduction stage
in which it had centered on the workshop by the cooperation of the initial external consultant. This isan activity that applies TRIZ to the problem of an actual business with an in-house propeller by an inhouse applicant and aims at the solution. This activity has continued up to the present. The number oftools that were able to be mastered was increased to answer various expectations for various themeswith TRIZ from around 2009, and applications of TRIZ in combination with other techniques weretried.
It will be reported on what problem existed for about ten years from the introduction to present in theactivities of about 200 themes, the improvements tried and what we are doing now.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J11eA-Nakagawa(Osaka Gaku in Un iv.)-130515

General Methodology for Creative Problem Solving and Task Achieving-- Its Plan -Toru Nakagawa (Osaka Gakuin University, Professor Emeritus)
Abstract
TRIZ has been established as a methodology of ‘Invention’, and extended to be a methodology of‘Technical Innovation’ and fu rther to be a methodology for ‘Innovation’ includ ing non-technical applications.
However, we should better extend it in a more general sense as a methodology for creative problem solving
and task achieving. In the present paper I will describe a p lan for establishing such a general methodology.
By unifying TRIZ/ USIT and various other methods, we should establish a methodology simp le and easy
to understand and apply. For this purpose we will adopt the Six-Bo x Scheme as the new paradig m for creative
problem solving. We build a methodology for technical fields and another for non -technical fields, in aparallel manner. Using the data flow as the basic representation scheme, we should specify the informat ion
necessary for input, intermed iate, and output of each stage; the information need to be described in terms ofclearly-defined concepts and in some standardized representation methods. The ways of obtaining andderiving such informat ion at each stage may allo w alternatives. Besides these logical aspects we should also
take consideration of psychological aspects of the problem solver and of the stakeholders.
Under these strategies, we should make a cooperative work of describ ing various methods including
TRIZ/USIT. Such a cooperative work will help to form a co mmon understanding and further to establish a
unified general methodology for creative problem solving and task achieving. It will also form the basis ofproliferating the general methodology.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J12eA-Ohta(Asahi Patent Firm)-130515

Possibility of Application of TRIZ Technique to IT Technical Field- Business Model Patent as Theme Ken Ota (Asahi Patent Firm)

Abstract
TRIZ is a technique developed to solve a technical problem originally. However, the possibility of
TRIZ is not purely limited to a technical field, and the possibility is tried in the management field. On
the other hand, it is also used to analyze and evaluate the patented invention by using the technique of
TRIZ.
With the development of IT technology in recent years, patents concerning inventions related tocomputers and so-called business models have increased in IT technology as patent protection targets.
However, a case where the technique of TRIZ is comparatively applied compared with the patent in a
new technical field is few. To search for the possible application of TRIZ to such a field, the researchof the case has to be deepened.
Therefore, in the present study, one existing patent in such a field was chosen, TRIZ methods wereapplied and discussed in the group, and it was verified what ideas would come out.
Concretely, it was an IT related technology, a patent with an especially strong business factor, a leadof the business model patent, known as "Mapion Patent" related to technology providing ofadvertising information that was used as a theme. And, creation of an idea that would evade this patent
was tried by using the TRIZ methods of Ideation Inc. Additionally, ideas that would improve andenhance this patent, which came out secondarily, will be introduced.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J13eA-Abiko(M inoru Patent Office)-130515

Case Study of Control of IP (CIP) that Uses I-TRIZ and Idea Generation Gen Abiko (MINORU International Patent Office)

Abstract
The application to CIP (Control of IP) in addition to IPS (Inventive Problem Solving) is expected inI(Ideation)-TRIZ that evolved a further solution principle and a theory based on the basic element
cultivated with classical TRIZ. CIP is a systematic process to increase the value of the patent, and tostrengthen against the violation of the patent and to protect from detour. IWB (Innovation Workbench)offered by I-TRIZ is useful in systematically advancing the above.
In the present study, with the cooperation of the constituent member of the CIP study meetingsponsored by Ideation Japan, CIP was actually undergone, and a series of process from the evasion of
the patent to strengthening and evaluating were conducted by actually using IWB to a patent of asmall animal capture tool (rat trap). In this presentation, the content of this case study will be
introduced together with the law and finding, etc. for conducting CIP more efficiently using IWB.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J14eA-Kamimu ra(Ideation Japan)-130515

The Essence of the Inverted Risk Countermeasure Method “AFD" in I-TRIZ
How about Becoming a Saboteur?
Teruyuki Kamimura (IDEATION JAPAN INC.)

Abstract"A saboteur is an expert at risk countermeasure!" It’s not a joke. I’m being deadly serious!!
Until now, people have been thinking only about “protecting” a system. “How can accidents,
breakdowns and failures be avoided?” And, there was always a long way to go to reach the solution.
Isn’t it about time to reverse our approach now? That is, thinking of “destroying” a system, “How canaccidents, breakdowns and failures be caused?” Strangely enough, "failure-generating mechanisms,"
which could not be seen until now, come into view. Yes, the solution is already dead ahead.
This is the essence of the risk countermeasure method “AFD” (Anticipator Failure Determination),
which used to be called “Subvers ion Analysis”, in I-TRIZ. It will be illustrated in three steps along an
actual case.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J15eA-Ishihara(Sony)-130515

S Curve Analysis and Evaluation Concerning Technological Development Trend
and New Commodity Announcement History of Electric Toothbrush
Hirotsugu Ishihara, Narumi Nagase (Sony Corporation)

Abstract
Up to now, in the activities of the Intellectual Property Creation Research Subcommittee , it had
analyzed concerning the transition of the patent application time and the problem of the invention for
the electric toothbrush, and an approach that ties this to the evaluation of the value of the invention has
been done. A poster presentation introduces this approach in this symposium.
In this presentation, concrete contents and findings related to this series of approach will be reported
centering especially on the correlative analysis between the transition of the problem readable frompatent application information and Technological evolution pattern and history of the new product salefrom the activity of the Intellectual Property Creation Research Subcommittee.
We think that this case can be effectively used in the scene of business practices towards the leading
enterprise of intellectual property.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J16eAE-Kasai(IDEA)-130515“TRIZ as a Practical Problem-Solving Methodology”- As a Core Methodology for Engineering Solutions Hajime Kasai (IDEA Inc.)

Abstract
Since its establishment in 2003, with our motto of “TRIZ as a practical problem-solving methodology”,
IDEA has helped the Japanese manufacturing sector develop high-functionality and high-quality products in atimely and cost-effective manner. Du ring the last ten years, the author has been engaged in many real -wo rld
product development and problem-solving projects of the company’s clients as a TRIZ methodology
consultant.
In the book published in 2006, the author proposed a series of TRIZ-based problem-solving processes toillustrate how engineers can apply TRIZ to solve various types of day-to-day problems. In addition, in thispresentation, the author has classified 119 p roject themes that the author was engaged in for the last 10 years
as a consultant into 6 project theme categories. The project details including their themes, processes andresults are not sharable due to the non-disclosure nature; however, the author’s intention in this presentation
will d iscuss how TRIZ can be applied in each pro ject-type category and also how TRIZ can be more
effectively applied in specific types of projects , together with other systematic methodologies such as QFD
and Taguchi Method.
The author hopes this report shall provide some useful guideline bases to TRIZ practitioners andresearchers as to effective TRIZ applications.

Extended Description
The following figure shows the distribution of the 6
project type categories for the author’s classifications.

Product
Downsizing,planning (4)weight reduction (8)Cost-reduction (8)Problemsolving (46)

Identification of
new method (26)

Performance improvement (27)Fig. The number of the enforcement theme

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J17eA-Kataoka(Patbrain)-130516

Technology Trends and Analysis of TRIZ Problem Solving
Toshimits u Kataoka (Patbrain Co, Ltd.)

Abstract
Altshuller describes in the book "Introduction to the Invention Conception" (AGNE Publishing), "If
the objective criterion of removal of technical contradiction is used, the invention is remarkably goodat the objectivization of the patent application clerical work". I think that he left this word in the bookstrongly feeling the necessity for evaluating inventions objectively taking part in the patent clerical
work in the former Soviet Union. Considering the verification whether this removal of technicalcontradiction might be an objective criterion was one of the starting points of TRIZ, the further resultof the survey of the contradiction problem solving technology trend based on the investigation report(The 6th TRIZ Symposium in Japan), which was undertaken thinking that the re-analysis of hugepatent information from the viewpoint "Removal of technical contradiction" had it meaning, will bereported.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J18eA-Kato(Waseda Univ.)-130616

Design Process Management
based on Redesigned Contradiction Matrix in Aesthetic field
Yui Kato, Manabu Sawaguchi (Waseda University)

Abstract
In General, Designers and Creative Directors working at a company extremely focus on expressing
the aesthetic sense in their mind and aren’t concerned with the methodology for creating design inaesthetic field. Therefore, design skills and idea generation abilities in aesthetic field haven’t beenshared in a company. However, supplying sophisticated design-centric products to the market
continuously is one of company's missions. In order to realize it, not only enhancing the advantages of
their design skills but also managing design process is an essential condition.
Under the circumstances, the individual differences and obscure reasoning can be seen in decision making and design evaluation process.
In order to prevent that, it is necessary to clarify the designers’ intent and design evaluation criteria
based on the product concept. Then, we pay attention to AHP which can structure and visualize
decision-making process and design evaluation criteria.
The design issues are identified quantitatively by the evaluation in the previous stage, so, the point in
the next stage is how to figure out the solution and come up with the final design.
Here, I pay attention to Contradiction Matrix (CM) 2003 developed by Darrell Mann in TRIZ, andwe try to redesign CM to be suitable for the process of creating design and sharing design skills inaesthetic field.
To be concrete, we want to organize the design parameters to be suitable in aesthetic field based on
the 48 design parameters of CM2003. But, it is still under verification. Therefore, we would like toconduct an analysis of elements for creating design, and show a demonstration experiment using theredesigned CM for designers and creative directors.This study, therefore, is to introduce quantifying
and visualizing design work using AHP and TRIZ in order to standardize the design work which has
partially been a “black box” .

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J20eA-Saito(Inspire Patent & Trademark)-130520

Proposal for an Efficient Invention Deployment Method Based on TRIZ
Tatsuya Saito (Inspire Patent and Trademark Attorneys)
Manabu Sawaguchi (Waseda University)

Abstract
The enterprise is done and when applying for the patent, the inventor's invention is done to the work
to develop the invention. The purpose is to derive a high-ranking invention, the horizontal invention,and the subordinate position invention based on the invention of the inventor, to enhance a technicalrange of the invention, and to improve the patent of the invention.
The point etc. where efficiency in work is low are pointed out though this invention development
work is done by the brainstorm in which the inventor, the intellectual property member, and the patentlawyer, etc. participate.
Because such a problem is solved, it is possible to use TRIZ. The invention development work is theone done with the invention that the inventor created has already existed. TRIZ is a theory to create a
new invention on the assumption that a technical problem is unsettled while it requires a technicalproblem to have solved so to speak.
Therefore, TRIZ cannot be applied directly to the invention development work.
To improve the patent of the invention, the invention derived by the invention development work is
pointed out. Moreover, the problem that the fulfillment of the condition for patentability is notconsidered in TRIZ is pointed out though it is necessary to fulfill the condition for patentability
necessary for the patent acquisition.
Then, it proposes the technique to develop the invention efficiently by introducing TRIZ into theinvention development work in the best form in the present study. Especially, it proposes thetechnique to derive the horizontal invention as an early stage of the research this time.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J21eA-Yoshida(JNC)-130531

Approach to TRIZ Introduction at JNC Corporation
Naoyuki Yoshida (JNC Corporation)

Abstract
JNC Corporation is a diversified chemicals company, and is currently promoting business with liquid
crystal material as its core product. Market globalization, R&D speed acceleration and increasingly
fierce competition necessitates us to concentrate our limited human resources, introduce a new tool
earlier than competitors and use it effectively in order to win out with the sales-size and workforce ofour company. As the “new tool,” we focused attention on “TRIZ”.
Without precedent in the diversified chemicals enterprise, we have been working on TRIZ and
expanding in-house activities since fiscal year 2010. In this presentation, JNC’s three-year approach(activity) to TRIZ and a part of its result will be described.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J22eA-Kosha(USIT Monozukuri)-130603

Constructing of Young Man Engineer Promotion Seminarthat Applies the Idea of Separation in Time
Hideaki Kosha (USIT Monozukuri Technical Support)

Abstract
It seems, the worry about the goodness for the young man engineer who has just joined a company is"It is not understood how where to put up the hand to the achievement of the technologicalopportunity given by me". To grapple with the problem oneself, and to unite the design of experiment
while what's should be done from the senior and the superior being given, the experience ofcorresponding is needed.
There is an approach "Principle of existence -> separation of technological problem -> contradiction"in one of the solution policies of TRIZ. Especially, "Time" is an abstract concept. A lot of authors
experienced advancement by the parties concerned' understanding by intentionally doing "Divided by
the viewpoint of time", and facing to the solution.
Authors found the aspect that separated time being obtained by applying the idea of "Characteristic
method of the space time" of USIT, and drawing the presumption graph in which it had paid attent ion
to a certain characteristic. In addition, even the young man engineer was found to be a promotion of
the imagination of the phenomenon to stay up in the separating time of a technical discussion, and tobe came good at the problem match for oneself. The young man engineer promotion seminar was
executed based on these experiences, and the effect was confirmed.

The 9th TRIZ Sy mposium in Japan 2013
(Extended) Abstract of Presentation
J23eA-Otsu(Suzu ka Nat ional College of Technology)-130716

Intellectual Property Educational Activity
at Suzuka National College of Technology
Takayoshi Otsu (Suzuka National College of Technology)

Abstract
National Colleges of Technology is advancing a further reform aiming at the upgrade of theTechnical College education on the 50th anniversary of foundation this year. It aims "TechnicalCollege of Technology for the society". Furthermore, it is assumed that the keywords toward thenext 50 years are (1) talents who can play an active part globally while making much of an area,(2) talents who can develop a sustained technology with a wide view such as the environment andresources, and (3) innovation talents who can develop ideas for them.
In this paper, an intellectual property educational activity on the "Creation, Protection
and Exploitation" that aims at the improvement of the problem finding and solving abilities ofthe students at Suzuka National College of Technology will be introduced. The characterized
activity of our school is the cooperation with the local region and the activity that all themembers participate in.
1. Action to a continuous intellectual property educational activities
2. Administration of the patent contest by the committee and improvement of the skill of theteacher
3. A special class for the intellectual property educational activity
4. Writing of the descriptions for the lower grades
5. Intellectual property education support by experts in the local region
6. Recognizing local problems and creating ideas for their solutions
To develop the engineering design education at Suzuka National College of Technology, I haveintroduced TRIZ as a new idea creation method.