TRIZ Activities in Iran:Transfer to a new nationwide paradigm by
TRIZ application and promotion
Iranian Institute of Innovation & Technological Studies
Prepared by: Mahmoud Karimi & Sara Salimi
Presented by: M. Karimi

karimi@iiits.org

Kanagawa Institute of Technology, Atsugi
September 9-11, 2010, Japan

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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Akira Kurosawa

Abbas Kiarostami

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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TRIZ Report using Google Trends¾ Result for Monday, July 26, 2010
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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Overview

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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Our Story . My Story• There are several stories about TRIZ in Iran:before TRIZ, during TRIZ and … after TRIZ …
• From:– Japanese QCC in my B.Sc. Thesis (IndustrialEngineering)– KAIZEN Book from APO course of Prof. Dr. Salimi– IIIE (Iranian Institute on Industrial Engineering) TRIZ,VE, QFD training experiences– IIITS Establishment and TRIZ friends– Marriage and making TRIZ families …

• To: Today and towards Future
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

8Masaaki Imai

Review of Story in Timeline (jump cut)

I can not come!

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

9TRIZ Workshop, Prof. Miloslava Zinovkina & Dr. Rifkat Gareev,Terhan and young IIITS team- 2001

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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TRIZ promotion and Medias (jump cut)

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5*in.

2daylsnea1p1sM

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TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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PSST 2006
Problem Solving Strategies & Techniques Conference
Problem

Typical Solution

Creative Solution

sharing updated
knowledge of TRIZ

overseas keynote should
be invited?

Low budget and time forinvitation & coordination

Running the VideoConference?

Technical audio-visualProblem for web in Venue

Offline Playback ofPresentation

Bringing a camera
record from TFC 2006

Receiving the Digital Copy Duration and Risk of Postof Presentation
SystemSending via email andlarge size of file?

Segmented parts?
Uploading on the weband downloadingSimple but important problem for the conference
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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Respected Keynote from Japan

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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1. Introduction• Big Contradiction: People looks to find therelevance of science and technology
development to the philosophy of life, theirbelief and God says
• Technology vs. Nature

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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2. People and Power of TRIZ
• Concerns and notes:
 Iranian are motivated people to learn and think.
 They wish to understand the backbone andphilosophy of methodologies and tools before
applying them.
 TRIZ methodology enables its users toregenerate the tools based on TRIZ philosophy.
 TRIZ is the knowledge of producing problem
solving tools (not just methodology of PS).
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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Simorgh Legend (Fabulous bird variouslyidentified, 30 Birds)

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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3. Key Question• Our question: Is it possible to extract problem
list and solve the sub problems of big problem
with TRIZ (can one do that after learning TRIZ)• Is it right to share TRIZ with all

TRIZ
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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4. Try on “Key Question”• Looking to find a proper answer for somequestions• Philosophy and TRIZ main concepts (pillars)• Relevance of Physic science to Human kind rolein the world• e.g. Virtuality and Reality in the World• Role of Innovators in a country based onnational belief• TRIZ concepts in the core of thinking of nextgeneration
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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5. What is our key problem?
• To share what has found with our society• Making the problem model (using ENV)

National Science& Technology MapDirectAll of theindividualactions

Unity• Life principals• Life rules• Life systems• Life technologies

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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6. Problem list
• TRIZ for TRIZ: Can TRIZ helps us to promote andapplying TRIZ?
• Generate set of solutions to solve “… sharingwith society …” problem• Set of problems• Set of solution• Set of applying the solution and to do list

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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7. Expand ENV to Function Analysis• Understanding the society behaviors• Major problems of people in this society• What is needed to explore and identify
problems• How we can follow ENV contents and analysis

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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8. National plan for the country• Following the path which country should follows it• priorities• index andcriteria• laws andrules• national
incomeAlso government
collaborates withparliament andrequests for newlaws and rules.

• Priorities ofinnovation• index andcriteria oforganization• market• Benefits andeconomic
issues• laws andrules

innovation• Thinkingprincipals• Culture andcivilization• Science andexperiences• Principals,
methodologies,tools andtechniques• Appliedrequirements

NationalScience &Technology
MapDirect

RealizeInnovator
organization

Facilitate

Innovator
government

Facilitate

Individualinnovators

All of theindividuals

Unity• Life principals• Life rules• Life systems• Life technologies

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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9. Analysis of Function Model
Identification of:• Weaknesses and causes• Available resources• Parallel actions and duplications• Insufficient functions (similar national competencies
but separated, Olympiads, etc.)• Missed functions• Different perceptions of managers and response
persons about Innovation• Occasional/one time events
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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9.1. Managers mentality andThinking approach• What is going on in the mind of top level
managers of country (i.e. 1979 revolution inIran)• How the industrial and non governmentalorganization managers think and decide• What are their reaction on TRIZ? (a newunknown methodology while there are TQM,
Value Engineering, Six Sigma, Lean, QFD, etc.)

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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10. Hints and Solutions• No contradictions, different missed andinsufficient function … new elements
Innovator
government

Advisor forauditing
innovator
government

Auditing
package forinnovator
government

Accreditationfor innovation
ofgovernment

Innovator
organization

Advisor forauditing
innovatororganization

Auditing
package forinnovatororganization

Accreditation
for innovationof organization

innovation

Advisor forauditing
innovation

Auditing
package forinnovation

Accreditation
for innovationof individuals

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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11. Type of solutions• We are non governmental
and independent.
• We wish to affect on top
level decisions and plans.
• Type of solutions:improvement & creation• Establish/shaping a semi
consortium joint• Notes & concerns: ability,acceptance, position, etc.
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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11. (cont.) Expansion on the model
Innovator
government

Advisor forauditing
innovator
government

Auditing
package forinnovator
government

Accreditation
for innovationof government

Conference
JournalInnovator
organization

Advisor forauditing
innovator
organization

Auditing
package forinnovator
organization

Accreditation
for innovationof organization

Consortium

innovation

Advisor forauditing
innovation

Auditing
package forinnovation

Accreditation
for innovationof individuals

Media(TV, Radio, Magazine,Newspaper, Web)• Accreditation section• Scientific collaborations• Promotion and cultural
influences

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12. What should we do?

Each of them has their own
specific problem list andalso the applied solutions!
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12.1. Media Experiences

Valeri Suchkov, “Father & Son” and … on Morning Talk Show of Channel 2
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12.1. (cont.) Radio Experiences
Talking about TRIZ in Radio• Situation: Talented people and University Faculty invited
there for interview (expert in their field, do not knowTRIZ)• Talking to them in the Radio Studio, defining questions
based on TRIZ. They face by new creative questions andask: “where did you learn to ask such a questions?”• Result 1: Talking about TRIZ with them!
• Result 2: Also learn and find TRIZ concepts in their fieldof knowledge

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12.1. (cont.) TV Experiences
Talking about TRIZ in TV• Initial problem: Difficult for managers to accept talking
about TRIZ as an unknown knowledge• Satisfied by new ideas for talk show production, asking“How did you find them?” then requested to talk aboutTRIZ!
• The 5 episodes of “TRIZ introduction” series,
broadcasted in Channel 4 (3 times) and then shared with
Education Channel (now channel 7) to show.
• Impacts: Current requests to talk about TRIZ concepts,
applications and examples in talk shows (Channel 1, 2, 4,5 and 7)
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12.2. TV Shows

Nikolai Khomenko, Hongyul Yoon, Darrell Mann and TRIZ introduction Series … on Channel 4
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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Ï Introduction of TRIZ books Ð“Partow” (Ray) Live Evening Show about
New Science and Technologies on Channel 4
Nikolai Khomenko and Mahmoud Karimi … on Channel 4(in memory of Prof. Salimi)

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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Breakfast Show in Channel 2Valeri Souchkov and Mahmoud Karimi talking about theCreativity and TRIZ

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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2 Steps to the Morning (Night Talk Show of TV4)
Nikolai Khomenko, Mahmoud Karimi and Dr. Eissa Jalai(Psychologist-Talk Show moderator)

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12.3. TV Series

Nikolai Khomenko, Mahmoud Karimi, Late Prof. Salimi and Sara Salimi … on Channel 4
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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TV Series of TRIZ Introduction
 Concept of Ideality using Stairs and visual effects
Bringing the concept to picture
TRIZ training for Director, cameraman and editor (~6 month)
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12.4. TRIZ trainings

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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Senior Managers of Tehran Municipality
TRIZ Workshop and 3 live case studies:
1. Public Transportation 2. Old Building Risks 3. Citizens
Collaboration in Management of Tehran
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12.5. TRIZ tutorial and workshops

Workshop for Bank Maskan

Tehran Teenagers’ Cultural Center

International Management ConferenceMarketing Management Conference

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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TRIZ for leaders of “Tehran Teenagers
Culture and Art Center”
Library problem and Function analysis

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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“Bank Maskan” TRIZ Workshop and Problem
Solving Course
Instead of oral sessions for 500 experts around Iran, amultimedia training pack prepared: Voice, Video, Text and also
the final exam worked as puzzle.
Interesting result from different cities and branches
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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Marketing Management Conference
Valeri Souchkov and his Tutorial Session on TRIZ, January 2009

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12.6. TRIZ books in Farsi
2001, 336 Pgs

2005, 408 Pgs

2006, 160 Pgs

2007, 141 Pgs

2007, 232 Pgs

2010, n Pgs

 New books are in progress and to be published
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12.7. Newspapers and Magazines

Weekly column in “Jam-e-Jam” and “Hamshahri” newspaper
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12.7. (cont.) Problems and Solution
Introduce TRIZ with people• Typical Solution 1: Print brochure in thousands• Typical Solution 2: Order newspaper to print
TRIZ topics and pay for that (like anadvertisement)• An Ideal Solution: Newspaper print TRIZ
material and also pay you!

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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12.7. (cont.) Content of Newspaper• Different topic about Innovation methods, tools
and techniques: Case Study Review• Science Fiction: Using Trends of Evolution as
the main theme and following the special issueof week
• Analysis and prediction: Using Multi Screen tooland analyze the issue of the week …
• Imported Experiences: Problems and Solutions
around the World and discussion aboutsimilarities in Iran and Tehran
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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13. To be sustainable• Considering TRIZ laws of evolution• Need to have an IDEAL system• Self service and dynamic• Collaboration of talented interest people wholearn, apply, research, promote, teach andaffect on TRIZ knowledge• … and a Road map for every one and wholesystem (Problem Solving Club)TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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14. What are impacts now• Receiving requests for deploying TRIZ in masterplan and strategic plan from organizations(IRIB: Iran Broadcasting System, TV Channel,Police University, Ministry, etc.)• Requests of organization for TRIZ trainingpackages• Bachelor and Master thesis• Feedbacks of ordinary and talented people(teachers, students, flight crew, minister, retired man, researcher,inventor, Intellectual Property expert, factory manager, young
inventor, etc.)
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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materials in Farsi

TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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15. Ongoing/Onward activities• Directing the problem solving club
• Right set up in new area and application• More research and deeper studies on TRIZ
• Promotion of TRIZ for Kids programs (OTSM-TRIZ)
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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Training in Tajikistan-July 2010
Joint Projects of NGO of Tajikistan & Iran
IIITS: Creativity, Problem Solving & OTSM-TRIZ for Kids & adults
Introduction of Yes-No Games System
TRIZ Activities in Iran . The 6th TRIZ Symposium in Japan . Sept. 2010 . by: M. Karimi & S. Salimi ©

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質問 ＆ 答え
Questions & Answers
あなたの注意に感謝
Thanks for your attention&THANKS for you INVITATION

Thanks all of my colleagues in IIITS and Iranian people who support/promote TRIZ

contact
Mahmoud Karimi
karimi@iiits.org

Iranian Institute of Innovation & Technological Studies(www.IIITS.org)