TERMS AND CONDITIONS FOR USE OF WEBSITE, PRINCIPLES FOR PRIVACY PROTECTION AND
USE OF COOKIES
Welcome to the website of Plzeňský Prazdroj, a.s.. The Website on the kozelbeer.com domain(the “Website”) is operated by the Company Plzeňský Prazdroj, a.s., ID No.: 453 57 366, with its
registered oﬃce in U Prazdroje 64/7, Východní PředměsQ, 301 00 Plzeň registered in the Co
mpanies Register maintained by the Regional Court in Plzeň, ﬁle number B 227, (the“Company”). Any references hereinaYer to “our”, “us” or “we” are to the Company.
1. Terms and CondiIons for Use
Any content made available on the Website is protected by the Company’s copyright.
As well,'pursuant to copyright law, the Company is the maker of a database made available on the Website. All rights are reserved.
Please note that our content is for only for those of legal drinking age. http://
www.aboutalcohol.com. Please drink responsibly and also please do not forward or share thecontents of this page to anyone under the legal drinking age.
By accessing the Website, you agree with the following terms and condi_ons for Use of the Website
and the principles for privacy protec_on and use of cookies (the “Terms and CondiIons”). Before
using the Website, please read these Terms and Condi_ons.
IF YOU DO NOT AGREE WITH THESE TERMS AND CONDITIONS, PLEASE EXIT THISWEBSITE IMMEDIATELY.
2. Age Limit
Pursuant to Czech law, you should not have access to certain sec_ons of the Website if you are under
the age of 18 or if you are under the legal drinking age in the country, province, state or on the
territory from where you have accessed the Website. If you fall within such category, you may
be ac_ng in viola_on of the law or other legal regula_ons currently in force in the country where you are staying or from where you are accessing the Website and you should exit the sec_ons con
cerned immediately. Before being allowed to access such sec_ons, you will be asked to conﬁrm
your age.
3. Prohibited Use
You agree not to use the Website and, mainly, any materials or services which you can obtain by using
the Website in a manner in breach of any local, na_onal, foreign or interna_onal law, regula_on,
direc_ve, legal standard, interna_onal treaty or conven_on and/or any other legal regula_on.
4. Waiver of Content
The Website is provided “as is”. Use of the Website (including downloading of materials or links toother websites) and use of or relying on the content made available on the Website is at your own
risk. Insofar as permiced by current laws, we hereby expressly exclude any statement, condi_ons orguarantees in regard of the saleability, sa_sfactory quality, ﬁtness for a deﬁned purpose and/or
reasonable care and skills which could otherwise be included or incorporated in these Terms
and Condi_ons by virtue of the law or otherwise.
Unless expressly provided otherwise, we do not make any statements and do not provide any
guarantees with regard to:• the accuracy or completeness of any materials made available on the Website;•

the availability and/or opera_on of the Website without failures or interrup_ons;1•compa_bility of the Website with your computer system and soYware;•

the Website not being infected with a virus.

5. Liability Disclaimer
To the extent permissible by current laws, we do not assume any liability for damage, in par_cular,
but not limited to, liability for any direct or indirect loss, damage, costs and/or expenses whatsoever(including costs of legal or expert representa_on, or any other costs) that may be incurred, whether
directly or indirectly, in rela_on to accessing and/or using the Website or in rela_on to their content
or any informa_on made available thereon.
We do not assume any liability for inaccurate and/or incorrect informa_on regardless of whether
such informa_on was developed by the Website's users or by us, or whether it occurred as a result of
the hardware or soYware connected with the Website or human error which may occur whenprocessing data entered on the Website. We do not assume any liability for loss or damage incurredby you which might have been caused by your use or acempt to use the Website or any content
made available thereon.
6. Intellectual Property
Any intellectual property rights rela_ng to the content of the Website (in par_cular, rights totrademarks, images and logos) are owned or used under licence and reserved by us. You do notacquire any rights to the content of the Website, with the excep_on of the limited right to use themin accordance with the Terms and Condi_ons.
7. Use of the Website
You may use the Website in accordance with the Terms and Condi_ons. You may print the Website
out and/or download informa_on therefrom for your personal, non-commercial use.
You are not allowed to:•link the Website in any manner whatsoever with any other internet page, or select any partof the Website to frame, without our prior consent;•

break into the Website unlawfully, use the Website to spread computer viruses, or for
unlawful purposes; or•

distort or alter the content which you are copying from the Website or use such content
without making public the informa_on on copyright or any other proprietary rights used by
us in rela_on to such content, such informa_on to be displayed in the same manner and form
as used on the Website.

Should you breach these Terms and Condi_ons, we may interrupt or temporarily block your access tothe Website. As well, you will be held liable for any damage we may incur in this connec_on.
8. Hyperlinks
Links to other Websites are provided for your needs. We do not support or endorse such Websites ortheir operators, and do not con_nuously monitor the same. The use, viewing and downloading ofsuch Websites is at your own risk. We therefore do not assume any liability.
9. Amendments
We may amend, alter, update or terminate opera_on of the Website and/or any content madeavailable thereon, without prior no_ﬁca_on. As well, we may amend these Terms and Condi_ons on
an on-going basis. Therefore, we recommend that you read these Terms and Condi_ons regularly. If
2you do not agree with any current version of these Terms and Condi_ons, please exit the Website
immediately.

10. Personal data protec_on
10.1. General informa_on, collec_on and use of personal data
We respect your right to privacy. Under normal circumstances you can visit our website without
providing any personal data, except for no_ﬁca_on of your age and the country from which you areconnec_ng. Those details are important for compliance with the requirements set by the laws of the
Czech Republic, since the website promotes and sells alcoholic beverages. We will also process yourIP address.
Your personal data speciﬁed in the contact form, consis_ng of your ﬁrst name, surname, e-mailaddress and phone number will be provided to us by you for the purposes of establishing contact
with you and processing your requests. Depending on the contents of your inquiry or requests,
measures adopted prior to entry into a contract at your request or the legi_mate interest of thecompany involving in par_cular ensuring of the ability to react to your inquiry may serve as a legal
basis for processing of personal data.
In some cases, however, we may ask you to provide consent for processing of personal data for a
speciﬁc purpose, for example so that you can register and create a user account on our website.
For this purpose, please become familiar with the informa_on speciﬁed below and the statement ofconsent with processing of personal data, if you wish for us to process your personal data under the
speciﬁed condi_ons.
More detailed informa_on about personal data processing in our company can be found in our
Privacy Policy.
10.2. Consent with processing of personal data:
By comple_ng and sending the registra_on form or registering via Facebook, you agree to thefollowing:a) That the data speciﬁed below may be processed by our company as an administrator,Plzeňský Prazdroj a.s. (a joint-stock company), with its seat at U Prazdroje 64/7, VýchodníPředměsQ, 301 00 Plzeň, Company ID No. 45357366,b) Such data shall consist of the ﬁrst name and surname, mailing address including street, postal
address numbers, city/town, postal code, country, phone number, e-mail address, date ofbirth, user name, password and IP address;c) For the purpose of registra_on of the customer on our website,3d) For a period of 3 years, unless you revoke consent earlier. AYer the lapse of this period, theCompany may process personal data for the dura_on of the Company’s legi_mate interest,
but for a maximum of the dura_on of any statute of limita_on period for any claim related toyour registra_on on our website and related purchases.
By visi_ng our Company’s websites, apps and social networks, you agree that our company willprocess your personal data automa_cally by proﬁling, under the following condi_ons:a) ways of collec_ng your personal informa_on: The Company will store your ac_vity on our
websites, apps and social networks,b) the Company will process your personal informa_on as an administrator,c) to tailor our marke_ng communica_on directly to you, but only if we have a legi_mate
interest in marke_ng or your explicit consent to marke_ng,d) only following data will be processed: IP adresa,….,e) we will store your personal informa_on for 3 years if you don’t withdraw your consent
sooner. Consent can be revoked at any _me by dele_ng cookies in your browser, reseong theiden_ﬁer on your mobile device, or modifying your social proﬁle seongs. AYer this _me
passes, the Company may only process personal data for the dura_on of the legi_mate
interest of the Company, within which we are obliged to showing compliance according tolegisla_on,f)

you can always object to proﬁling based on legi_mate Company’s interest, then theprocessing will be limited un_l it‘s veriﬁed whose interests prevail and, in the case of the
predominance of your interests, proﬁling will be immediately terminatedand only if you give us your explicit consent to proﬁling.
By visi_ng our Company’s websites, apps and social networks, you agree that our company will show
you marke_ng messages, under the following condi_ons:a) ways of collec_ng your personal informa_on: The Company will store your ac_vity on our
websites, apps and social networks,b) the Company will process your personal informa_on as an administrator,c) in order to maintain contact with each other and to be able to inform about Company’s news,(produc_on or Company’s contests),d) only following data will be processed: IP adresa,….,e) we will store your personal informa_on for 3 years, if you don’t withdraw your consent
sooner. Consent can be revoked at any _me by dele_ng cookies in your browser, reseong theiden_ﬁer on your mobile device, or modifying your social proﬁle seongs. AYer this _me
passes, the Company may only process personal data for the dura_on of the legi_mate
interest of the Company, within which we are obliged to showing compliance according tolegisla_on,f)

you can always object to direct marke_ng. Once the objec_on has been raised, direct
marke_ng will end. We apologize in advance that because of technical reasons, ads can bes_ll shown to you for a while,

men_oned marke_ng commuca_on will be sent only if you give your explicit consent to theCompany.

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The Company pledges to treat and handle your personal data in accordance with the valid legisla_onof the Czech Republic.
Already granted consent with processing of personal data may be revoked at any _me by unclicking
the respec_ve ﬁeld in your user account or by e-mail addressed topersonaldataprotection@eu.asahibeer.com.
10.3. Processing of your personal data with a legal basis other than consent:
If you make a purchase on our website as an unregistered customer, the Company will process yourpersonal data in the following scope: ﬁrst name and surname, mailing address (street, postal address
numbers, city/town, postal code and country), phone number, e-mail address, date of birth, for the
purpose of realisa_on of the Purchase Agreement and delivery of ordered goods. Following
realisa_on of the Purchase Agreement, the Company will process your personal data for its legi_mate
interest for the dura_on of any statute of limita_on period related to the Purchase Agreement
entered into.
Your personal data will not be provided to any third par_es other than those who directly take part inprocessing of an order (shippers, operators, etc.). Even such par_es shall be provided with personal
data only to the extent absolutely necessary.
10.4 Providing of informa_on in rela_on to personal data processing
As an individual data subject, in accordance with Act No. 101/2000 Coll., the Personal Data Protec_on
Act, as amended, you have the following rights in rela_on to our processing of your personal data:a) The right to informa_on about personal data processing;b) The right to prompt correc_on or comple_on of inaccurate personal data;c) If the Company processes or you believe that the Company is processing personal data in amanner that conﬂicts with the Personal Data Protec_on Act, you have the following rights as longas legal condi_ons are fulﬁlled:i.

The right to demand an explana_on from the Company;ii.

The right to demand that the Company promptly rec_fy the situa_on, par_cularlyby blocking access to, correc_ng, supplemen_ng or liquida_ng personal data, if
such steps are not in conﬂict with other legal regula_ons;iii.

The right to demand reasonable compensa_on in accordance with valid
legisla_on, if your personal rights have been aﬀected, andiv.

The right to demand in accordance with legisla_on that the Company provide
you with compensa_on for damages if the Company has caused you to incurdamages;

The Company hereby informs you that as of 25 May 2018, under the condi_ons deﬁned by Regula_onof the European Parliament and of the Council (EU) No. 2016/679, on the protec_on of natural
persons with regard to the processing of personal data (the “Regula_on”) in rela_on to theCompany you have the following rights:

5a) The right to dele_on of your personal data;b) The right to access your personal data;c) The right to demand that the Company limit processing of your personal data if:
i. You dispute the accuracy of personal data, for the period of _me necessary to enable theCompany to verify such accuracy;
ii. Processing of personal data is done in an unlawful manner and you refuse to allow dele_on of
personal data and instead request limita_on of their use;iii. The Company no longer needs your personal data for processing, but you require them fordetermina_on, exercising or defence of legal en_tlements;
iv. You have raised an objec_on against processing of personal data under Ar_cle 21 (1) of theRegula_on, or un_l it is veriﬁed whether the Company’s legi_mate reasons supersede yourlegi_mate reasons;d) The right to transferability of data in a structured, regularly used and machine readable format;e) The right to know the nature of automated processing of personal data in connec_on with theiruse for decisions, if tasks are carried out or decisions are made based on such processing, which
involve interference with rights and legally protected interests of the Buyer;f) The right not to be the subject of any decision based solely on automated processing (seeabove), including proﬁling, which has legal eﬀec_veness for the Buyer or signiﬁcantly relates tothe Buyer in a similar manner, if such decision does not relate to fulﬁlment of a contract
between you and the Company;g) The right to be informed if it is likely that a certain instance of breach of personal data protec_on
will result in a high risk aﬀec_ng the Buyer’s rights and freedoms. Such breaches must bereported to the Buyer promptly by the Seller.

Under the condi_ons deﬁned by the Regula_on, you have the right to raise objec_ons against theprocessing of personal data on the basis of a legal legi_mate interest of the Company, against
proﬁling and against processing of personal data for direct marke_ng purposes.

You also have the right to contact the Czech Personal Data Protec_on Oﬃce or to ﬁle a complaint
with that Oﬃce.

For the purposes of applica_on of your rights, you may contact the Company in wri_ng at the addressof its seat or by wri_ng to the e-mail address personaldataprotection@eu.asahibeer.com.

More detailed informa_on about personal data protec_on can be found in the Privacy Policy.

10.5 Your requests in relaIon to the right of access6

If you wish to exercise your right of access, you may address a request to the seat of our Company orsend an e-mail to personaldataprotection@eu.asahibeer.com .

Upon request, the Company will provide you with copies of personal data that it is processing. For
any addi_onal copies that you require, we may bill a reasonable fee corresponding to administra_ve
costs. If you request such informa_on using electronic means, the informa_on will be provided to you
in a regularly used electronic form, unless you require a diﬀerent method. When processing yourrequest, we are required to verify your iden_ty.

Your requests will be processed promptly, no later than within 1 month from the delivery of therequest. In jus_ﬁed cases (with considera_on in par_cular for the number of requests and theircomplexity), we may extend this deadline by an addi_onal 2 months in which case we will inform youof such extension and its reasons. Under most circumstances, we provide such informa_on free ofcharge. However, if your requests are apparently unjus_ﬁed or unreasonable, par_cularly if they areof a repe__ve nature, we may require a reasonable fee taking into considera_on the administra_ve
costs for providing of informa_on, or we may refuse to fulﬁl your request.

10.6. Processing of personal data of persons who have not reached the minimum age

The website is not intended for persons who have not reached the legal age according to Ar_cle 2
above. Therefore, it is not our inten_on to process personal data of any persons who have notreached such legal age. Therefore as soon as we discover that we have been provided with any
personal data from any person who has not reached legal age, we will delete such data.

10.7. Use of personal data for third par_es’ marke_ng purposes

We shall not under any circumstances transfer or provide your personal data to any third par_es fortheir marke_ng purposes.

10. 8. Cookies
On this Website, we use cookies to provide visitors with greater comfort when viewing them. Cookies
are small text ﬁles created by the Website on your computer once you access the Website.
This Website uses both so-called “session cookies”, and “persistent cookies”. Session cookies enable
the user to browse through individual bookmarks; they remember any informa_on you enter. A
session cookie is deleted automa_cally when you close your browser or shortly aYer. Persistentcookies enable this Website to remember your preferences and your set-up on your next visit, thanks
to which you do not have to log in repeatedly. Persistent cookies expire automa_cally aYer a period
of _me deﬁned.
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This Website uses cookies which:•

Improve the performance of the Website by collec_ng informa_on regarding the way theWebsite is used by visitors (such as which are the most frequently visited bookmark).

•

Enhance the func_onality of the Website and make them more customised to your needs as
all of your previous selec_ons are remembered. This informa_on, however, is not used for
iden_ﬁca_on or for remembering which parts of the internet you have visited.

•

Provide for func_onality of some tools, provide an_-spam measures, as well as access to agerestricted content; and•Enable some of our suppliers to provide services which, in rela_on to the Website, areprovided by them on our behalf.

Cookies are not viruses. They are merely text ﬁles which do not contain any programme and,
therefore, cannot be started like a programme. A cookie cannot duplicate or distribute itself acrossthe web. However, on every visit, your internet browser sends cookies to the Internet Page to which
they pertain. Such Internet Page is then displayed with your set-up.
With the assistance of cookies, we can record, on a general level, sta_s_cal informa_on on the
behaviour of the visitor to the Website. Thanks to that, we can modify the Website to meet yourinterests and requirements. Cookies help us iden_fy such parts of the Website which are very popularor problema_c, but this cannot be linked to a par_cular user. Furthermore, cookies are used for yourauthen_ca_on, to eliminate the need to enter your iden_ﬁca_on data whenever you access theWebsite. In addi_on, cookies are used to modify the Website to sa_sfy your needs, such as having theWebsite displayed in a language you have selected or with a certain graphic design.
Naturally, you can view this Website also without cookies. However, some func_onali_es may belimited and viewing the Website may be less comfortable. Internet browsers mostly accept cookies
automa_cally. Nevertheless, you can prevent cookies from being saved by selec_ng in your browser
the op_on “Do not accept cookies”. Cookies already saved on your computer can be deleted at any_me. To ﬁnd the set-up for this func_on, use your browser help.
By using the Website, you express your consent to cookies being used as described above.
10.

Governing Law and InterpretaIon

Should any of the provisions of these Terms and Condi_ons become invalid, unlawful or otherwise
unenforceable, or should such provision be cancelled, the validity, lawfulness and enforceability of
the remaining provisions hereof will not be aﬀected.
These Terms and Condi_ons are governed by Czech laws. Any disputes arising from or rela_ng tothese Terms and Condi_ons will be resolved by a Czech court having the proper subject-macer andlocal competence.

In Plzeň on 01/01/2018Plzeňský Prazdroj, a.s.

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