The 11th Japan TRIZ Symposium 2015
Abstracts 2015.8.16

The 11th Japan TRIZ Symposium 2015
Abstracts
August 16, 2015

(3rd announcement)

Symposium Executive Committee

EI01 Valeriy Prushinskiy (TRIZ Master)Hybridization in Technology(Keynote Lecture)

Valeriy Prushinskiy (TRIZ Master)
Initially, applying inventive principle ”Combining” for engineering systems was proposed and describedby TRIZ founder Genrich Altshuller. Later, algorithm of Feature Transfer (aka Algorithm of Hybridizationof Alternative Systems) was proposed by Vladimir Gerasimov and Simon Litvin. Feature Transfer is ananalytical tool for improvement of base engineering system by transferring relevant features from thealternative system. In case of complex problem, it is very difficult to resolve contradictions by single-stepcombining or feature transfer. That is why multi-step hybridization approach for consecutive
hybridization was proposed by Valeriy Prushinskiy. Multi-step hybridization is important tool for
resolution of complex engineering and technological problems. For simple inventive problems, author
had proposed several hybridization schemes. During his presentation, Valeriy Prushinskiy will explain
multi-step hybridization approach and basic hybridization schemes based on modern examples.

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E01

Yip Mum Wai (Tunku Abdul Rahman University College, Malaysia)
Best Practice of Systematic Innovation Approach:
A Case Study of TRIZ in Automotive Industry
Yip Mum Wai (Tunku Abdul Rahman University College, Malaysia),
Keong Chee Sheng (Tunku Abdul Rahman University College, Malaysia),
Swee Shu Luing (Tunku Abdul Rahman University College, Malaysia),
Toh Guat Guan (Tunku Abdul Rahman University College, Malaysia)

The purpose of this case study is to provide a thorough analysis on the application of Theory of
Inventive Problem Solving (TRIZ) in automotive industry in Malaysia. The company
manufactures the car door trim for automotive industry in Malaysia. In a factory, this car door
trim is extruded through extrusion process and transported by conveyor belt systems. During thetransportation by conveyor belt system, the cutter will cut the car door trim according to thedimension given. However, the life span of cutter is reduced from 10000 cycles to 5000 cycles.
Due to this problem, the company has to spend a lot of money to purchase the new cutters. In
addition, a lot of products wasted after the cutting process. Therefore, TRIZ tools such as function
analysis, cause and effect chain analysis, engineering contradiction, physical contradiction,
Su-field model are used to solve the above problem. It is proved that the TRIZ tools can be
successfully applied to solve the above industrial problem.

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JI00 Shinsuke Kurosawa (trizstudy.com)(Tutorial)
Systems Approach
Shinsuke Kurosawa (trizstudy.com)
Altshuller, who made TRIZ has written the text "raising systematic thinking is the final
purpose of teaching ARIZ" in 1975 (http://www.trizstudy.com/altshuller1975.html). Any
event or problem has occurred in the physical and social environment which encloses it.
It means that the watch by the environment it is the key point determining the ability
to perform good work. The simple tool of TRIZ often called "9 Windows" is made basedon this indication of Altshuller. However, as can be seen from the title referred above, it
is one of the essences of TRIZ far beyond the frame of a simple tool that suited the mindof Altshuller. It is "systems approach," one of the pillars of TRIZ on a par with the law
nature of evolution, contradiction, ideality, resources, etc.
In this tutorial, I will also include as much exercise as possible within the frame of 2hours, aiming to get the participants experientially acquire what Altshuller tried to
entrust to systems approach.

JI02 Akashi FUKUHARA (ITEM 21, Ltd.)(Special Lecture)
An Approach to the Design of an ‘Attention-winning’ New Productfor a New Market Segment
Akashi FUKUHARA (ITEM 21, Ltd.)As a means of the activity which supports epoch-making new product development, theyare

QFD/TRIZ/quality

engineering.

Leading[organic

combination],

this

past

symposium is also discussed in how often. I am. It is the new approach of QFD in theinside to a "setting of plan target" stage this time. I introduce. Application in the casewhere "the market of the aim" is clear the conventional QFD. It was a center. I
examined we making this develop and expand and making it apply to exploitation of a
new market and new products. I was sure of validity as a result of some real deployment
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Abstracts 2015.8.16

examination.

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J01 Masahiro Kuwahara (IDEA Inc.)
Can TRIZ help you create a hit product?
A systematic product development approachbased on the QFD-TRIZ-TM (QTT) process
Masahiro Kuwahara (IDEA Inc.)
Although TRIZ is the problem solving theory borne by many patent analysis, many
company promoters worry about the introduction and promotion method. It isdevelopment about "an innovative hot-selling product" by TRIZ -- although things are
expected, it is because the innovative goods produced by (Classical) TRIZ are not easily
connected with the hot-selling product in a market. If an innovative hot-selling productis defined as "the commanding lead goods which give a customer impression andsurprise and is widely received in him", I discern a demand of a customer viewpoint andit is necessary there to find and develop a unique viewpoint (demand quality). We
reconstructed QFD/TRIZ/TM as a systematic development process to eye others.
Analyzing this time the hot-selling product born to the world from the viewpoint of
TRIZ, in order to produce an innovative hot-selling product, I explain that themethodology of the product development process systematized not only in TRIZ iseffective. I am pleased if this presentation becomes your introduction in a company, andan aid for promotion.

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J02 Hiroshi Kawakami (Unit of Design, Kyoto University)
A Matrix for System Design Utilizing the Use of Inconvenience
Hiroshi Kawakami (Unit of Design, Kyoto University),Toshihiro Hiraoka (Graduate School of Informatics, Kyoto University)
It is pointed out that neither the efficiency of a system simple substance nor the
improvement in a function necessarily contributes to the realization "of a humanmachine system better than", and it is long. Moreover, when bringing systematic
methodology to a system design, the present condition is that the methodology which
can also be called the tips on the design worked out experientially besides "closing an
object system and optimizing a quantitative portion in it", which is the royal road of thesystem science from the former, is tried personally. Anyway, these point to increase inefficiency and the improvement in functional, i.e., convenience. On the other hand, by ahuman machine system, worth of the "inconvenience" to which time and effort of using
the body and the head is applied cannot be disregarded. Henceforth, I call this value"inconvenient profit." When the good examples are collected just because I wasinconvenient, inconvenient profit has many things which cannot be quantified
personally in essence, such as joy, a feeling of self-determination, etc. of growth.
Therefore, the royal road of system science is not employable as the design or the way of
thinking of a system which utilizes inconvenient profit. Then, I imitated TRIZ andcarried out case analysis, and while extracting 12 kinds of inconvenience that a value iseasy to be obtained, I created the matrix for judging whether it is suitable to introduce
inconvenience. This paper reports the result of having used as the card typeidea-processing tool eight kinds of values which are easy to obtain from 12 kinds ofinconvenience, and it, and having carried out the workshop as a result of mounting theidea-processing tool using this matrix as a Web site application and conducting a subject
experiment.

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J03 Takashi Ogata (OLYMPUS Corporation)
Creating the engineer’s environment for using TRIZ naturally- The functional approach for connecting methods and 7 solutions Takashi Ogata, Kazuhiro Fujikawa, Hiroyuki Tsuchiya, Kazuo Abe(OLYMPUS Corporation)
Since 2012, OLYMPUS has introduced 7 Solutions based on QFD, TRIZ and Taguchi
Method.
Focusing on the function of the system is important for connecting to each method andeach solution smoothly. Through applications from technology search to production, we
have created the engineer’s environment for using TRIZ naturally.
For increasing efficiency of development, it is important to connect 7 solutions and tools
by the function.
This functional approach has a high affinity with generalizing a complex problem in
TRIZ process.
So, we were able to connect smoothly the various methods and TRIZ in 7 Solutions asfollows.
(1) Technology search:
Expand engineer’s wants by TRIZ with using the logic tree of desire.
(2) Setting theme:
Focusing priorities of problems from competitor information and customer needs,
and clarifying the application area of TRIZ.
(3) Analysis of the problem:
Cause analysis and desire analysis does no leakage on the basis of the function.
Functional representation of technology leads to desire or eradication approach of
TRIZ.
(4) Problem solving:
Choice of TRIZ or DOE/TM depending on the size of changed the system.
(5) Patenting of technology, reliability improvement
TRIZ is effective for patenting of ideas and avoidance of risk.

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J04 Kazuhiro Fujikawa (OLYMPUS Corporation)

Spiral-up of scientific approach promotion including TRIZ
- Promotion activities to support 7 solutions deployment –Kazuhiro Fujikawa, Hiroyuki Tsuchiya, Takashi Ogata, Kazuo Abe(OLYMPUS Corporation)

Since 2012, OLYMPUS has introduced and promoted 7 Solutions based on QFD, TRIZ and
Taguchi Method. We have promoted the 7 Solutions with the collaboration of support andtraining.

The scientific approach for purposes is understood to engineers and accepted.

As a result, the installation of 7 Solutions, engineers have come to use the scientific approach
including TRIZ without regard to method.
To accelerate this activity, we made effective promotion of the scientific approach including
TRIZ.
This effective promotion is repeated the following steps.
know-how obtained in theme support.
texts and tools.

The 1st step is that we organize theThe 2nd step is that the new know-how is reflected into

The 3rd step is that we use new texts and new tools at training of engineers.

We introduced the following measures to make activities more effective.
Training video.
We recorded training contents to the video.
Engineers can attend timely the necessary training．

Rehearsal of the utilization by e-learning.

"Tool BOX"

that collected manuals and tools on the database

We made "Tool BOX" on the database in the company.
Engineers will be able to search and use when needed them.

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J05 Akihiko Ikeda (SONY, KANAGAWA INSTITUTE OF TECHNOLOGY)

Instruction Know-how of Creative-problem-solving Practice- From Child-rearing to University Education and Company Practice Akihiko Ikeda (SONY, KANAGAWA INSTITUTE OF TECHNOLOGY)"I want to raise up my child so that it can get by in the present severe world." "It is
the education which sways to room and knowledge unbalance, I want to make the power
about which I think long and hard to the students who fly at the search for a correct
answer learned." "I want to raise the problem-solving power of the employee who
tackles a problem in a company every day to raise the result and worth." In order tomeet these serious requests currently called for in Japan of now, it is indispensable toraise people's creative problem-solving power.
Although TRIZ is an effective means there, many of foreign presentations areresearch of TRIZ, the promotion activities of a company, and an anecdotal report, andwhat is described about the method of the practice instruction is little. The know-how
exists as the lecturer of the company which has succeeded in introduction, and tacitknowledge of the external consultant who supports it. It seems that this is one of thecauses by which the degree of practical use of TRIZ does not improve.
So, this presentation explains the know-how of the practice instruction. This is basedon the construction and practice of the systematic creative-problem-solving lecture
which the author has tackled for ten years in the company and additional leader
training experience of TRIZ trainers and idea creators training, etc. I also introduce theknowledge acquired from the creativity education from the childhood time to theregular lesson of the creative-problem-solving method in the graduate school for five
more years, and my child to an adult.
I am pleased, if you utilize this presentation for instruction of your own TRIZ
practical use or creative-problem-solving practice, the pile serves as a big surge and it
leads to whole Japan's improvement in creativity.

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J06 Takayoshi Ohtsu (National Institute of Technology, Numazu College)
TRIZ Practice in the Creative Career Educationby the Cooperation of Kindergarten, Elementary School,
Junior-high school and Technical College- Application of 3D block to creativity education -Takayoshi Ohtsu (National Institute of Technology, Numazu College)
As training of the industrial human resource which bears the future of the area,
creative career education from low age is desired. Mental faculties, such as capability tocompare and contrast and analyze and the capability to find and combine the relationand law of things are searched for especially in "creative activities", and the fiveconditions for the activity are said to be (1) low age, (2) environment setup, (3) taking
out child's capability, (4) giving freedom, and (5) helping. Authors are developing
educational contents which use 3D block of Artec co, ltd as a tool of creative education.
Since this can be assembled to 3D (up-and-down front and rear, right and left slant), thefeature is at the point that I have realized the form which considered. This report
describes the validity of the example to the creative education using 3D block as anapplication of TRIZ to conquest 2 clause confrontation comparing the measure bycooperation of kindergarten, elementary school, junior-high school and technical collegewith the Reggio Emilia method famous for early childhood education.

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J07 Koichi Makino (IHI Corporation)
A Functional-analysis Method Effective in TRIZ Practical Use
Koichi Makino (IHI Corporation), Manabu Sawaguchi (Waseda University)
When reflecting a customer's voice on a design proposal, the viewpoint of afunctional analysis is indispensable. Therefore, a functional analysis is considered to bevery important by design activities at TRIZ with the high degree of practical use, QFD,
or VE. However, a beginner unfamiliar to a functional analysis may spend much time on
grasp of a required function, and becomes the cause of worsening product development
and the speed of improvement activities. Therefore, a required function modeled after
the functional model expression language (Function and Behavior Representation
Language, henceforth "FBRL") which is one of the tools of ontology engineering in thisresearch, I propose the new hand method for grasping rationally (I call it henceforth "adefinition of a function"). Furthermore, I also propose the method of utilizing for
selection of the various effects of the natural science of Effects, and characteristic
selection of an inconsistency matrix the functional distribution diagram used by afunctional analysis. Furthermore, I will introduce concretely the method of a definitionof this new function, and the practical use method of a functional distribution diagram
through the example applied to the machine for agriculture.

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J08 Manabu Sawaguchi (WASEDA University)
Possibility of Collaboration between Japanese Grass-Roots Innovation
and That of Developing Countries
Manabu Sawaguchi (WASEDA University)
Japanese manufacturing technologies (“Monozukuri-gizyutsu” in Japanese) mainly
have two strong points. One is the cutting-edge technologies in R&D which lead therival companies in the developing countries. The second one is competitiveness in“Kaizen activities” with the power of skilled workers at actual work sites (“Genba-ryoku”
in Japanese) based on Management of technologies (MOT) techniques (like IE,QC,VE
and so on). The strength in R&D is referred to as “Radical innovation” and “Kaizen
activities” are recently called “Grass-roots innovation (GRI)” Because of this situation,“GRI in Japan” based on “Kaizen activities” is considered to be “Japanese style
Grass-Roots Innovation (Js-GRI)”. In addition, the association between Js-GRI and“Karakuri technology”, a Japanese unique method, which aims to utilize natural
physical phenomena, is shown in the first half of the paper.
In the second half, the possibility of ‘New reverse innovation” based on a bandwagon
effect between Js-GRI and Developing countries’ GRI(Dc-GRI) ,which create the uniqueproducts rising out of the necessity of the local communities in developing countries, isdiscussed from the aspects of Js-GRI. In particular, Dc-GRI in India is called “Jugaad
innovation”. “Jugaad” is a colloquial Hindi word that means an innovative solution.
Therefore, this paper approximately treats “Jugaad innovation” as Dc-GRI. To be
concrete, it will be provided the fact that Js-GRI is helpful for improving Dc-GRI’s value
from the results of the survey clearly showing people’s problem awareness against someliving facilities in Japan and developing countries, being looked into the features about
Dc-GRI from the standpoint of MOT techniques, mainly VE and TRIZ. Finally, further
analyses of the survey will show clearly the challenges for facilitating the collaboration
between Js-GRI and Dc-GRI.

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J09 Takashi Shikata (JTS Open Task Subcommittee)
Proposal of creativity education by TRIZ
- Open Task Subcommittee report Asahiko Katagiri, Hideaki Kosha, Takashi Shikata, Shigeru Hisanaga,
Ikuo Yoshizawa(JTS Open Task Subcommittee)[Educational Research Subcommittee of a New Era (Japan TRIZ Society, NPO)]–

Introduction of subcommittee meeting–

Background and purport of this project–

Procedure of project–

An open task is solved (problem solving approach by TRIZ).

–

Explanation and approach of problem–

Confirmation of tomorrow's procedure

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J10 Toru Nakagawa (Osaka Gakuin University & CrePS Institute)
USIT Case Studies in the Six-Box Scheme- Understanding Various Examples of Creative Problem Solving
in the New Paradigm Toru Nakagawa (Osaka Gakuin University & CrePS Institute)The present author has been working since 1997 for the research and proliferation of
TRIZ and creative problem solving methods. (1) At first, I worked for studying the
TRIZ methods, (2) then I introduced USIT (as an overall process of simplified TRIZ). (3)Then we integrated all the idea generation methods in TRIZ into USIT, and (4) further
represented the USIT process in the data-flow model of the Six-Box Scheme and foundit a New Paradigm of Creative Problem Solving. (5) Hence since 2012, I have been
advocating the 'General Methodology of Creative Problem Solving (CrePS)' as a new
methodology which can integrate TRIZ and various other creativity methods on thebasis of the new paradigm, and have been demonstrating USIT to be a concise process
for applying the CrePS methodology.
In the present paper, (a) the author has written 'USIT Manual' in the Six-Box
Scheme (of about 30 slides).

(b) Various case studies of creative problem solving(using TRIZ, USIT, etc.) and practices in education are made into a 'Collection of USIT
Case Studies' (including over 10 cases, described in about 20 slides, each).

The

Six-Box Scheme is found useful to describe these case studies and to actually lead theprocess of problem solving.

For instance, a sophomore seminar of 'Studying theevolution of technologies by using familiar items such as writing instruments' was atrial to guide the students to understand the important TRIZ concepts using no TRIZ
terminology nor TRIZ tools (see Nakatani & Nakagawa 2010). The process in theseminar was in good accordance with the Six-Box Scheme, I myself realized recently.

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J11 Yoshinori Takagi ( )Inventive Principles Workshop to Expand TRIZ User's Range-

Bi-direction, experience, oneself declaration Yoshinori Takagi ( )I designed a workshop where TRIZ 40 Inventive Principles can be studied throughvarious experiences, and carried out a total of 20 times or more. I state, the participant
number amounts to 300 or more persons, and one of them is all 75 new appointment
engineer training of in the National Institute of Advanced Industrial Science andTechnology.
Since various devices were performed from what "experiencing remains in the headmost" in these workshops, I will introduce in this presentation. For example, even if thenumber of participating students became large, "making the answer plate by oneself"
prevented losing bi-directionality, and the "Inventive Principle toy” imitating theInventive Principle symbols were popular. This toy attracted attention also from theJapan Science and Technology Agency (JST), and was displayed also on the Web of ascience communication center (CSC).
I plan to prepare so that these devices can actually be experienced on the day ofpresentation. In addition, I lead each activity including my work, and I regarded TRIZ
as "the common language of problem solving which connects knowledge of all fields",
and am promoting it. It is because the way which it leads to the spread of a user's footexpansion and deeper TRIZ practical use, and I make by extension contribute to theworld by making whole Japan into business solution advanced nations is considered. I
will be pleased if I can acquire various opinions.

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J12 Hideaki Kosha (USIT manufacturing technology support)
Interpreting the Important Technical Elements of the Blue LED with TRIZ

Hideaki Kosha (USIT manufacturing technology support)
An inspiring feat that Mr. Isamu Akasaki, Mr. Hiroshi Amano, and Mr. ShujiNakamura won the Nobel Prize by "invention of blue LED" was accomplished in 2014.
Two breakthroughs by the group of Mr. Akasaki and Mr. Amano contribute to thecreation of the basic structure greatly, and I unify these two breakthroughs, andpresume that Mr. Nakamura's group contributed greatly by having realized intensity
increasing through double-hetero structure, which is the 3rd breakthrough.
I can read having accomplished this achievement in what was written about thedifficulties by three persons' development by investigating thoroughly the peculiar
technology which each has. In the latest technical development in the world, the talentof peculiar technology will be important.
In this report, I considered the point of technical difficulty about the "low-temperaturebuffer layer technology" which is the first breakthrough among these, and extracted theviewpoint (Inventive Principles, mainly) of TRIZ currently utilized in it. Furthermore, I
mentioned the tentative plan whether research progressed more efficiently by adding
such a viewpoint.

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J13 NAGAI Tetsuya (MPUF, Japan)
Deployment for Searching the Causes: (DeSC)
To organize all the causes of the problem
NAGAI Tetsuya (MPUF, Japan),Tsuyoshi Todome (MPUF, Japan)
Yuji Mihara (Creative Technology Institute Co., LTD)
Takashi Shikata (KUBOTA Corporation)
HIDEAKI KOSHA (USIT manufacturing engineering support)
In the previous time, we reported a new method, Deployment for Searching Causes,
which refers a check list during the process of making divergence of the causes in orderto carry out why-why deployment effectively that is one of measures for examination ofproblems. In addition to that, this time we report about the convergence process that is"how to organize the causes into a tree form."
Each member of the study group got to be able to make divergence adequately. But
some members felt some difficulty when they tried to organize the causes into a treeform. Therefore we set an example and tried to make the procedure and the know-how
be explicit, drawing a tree all members together.
In consequence we found that key points lay where the causes that were obtained as
the result of divergence were grouped and we make layers when the tree was built.
We named anew this method "Deployment for Searching the Causes: DeSC" in which
this procedure is used in conjunction with existing DeSC.

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J14 Kimihiko Hasegawa (Intellectual Property Creation Research
Subcommittee, Japan TRIZ Society)
Method for Creation by Means of Value Evaluation- Taking the Proposal for a New Life Style of the Elderly People as an
Example – (Part 2)
Kimihiko Hasegawa, Toshimitsu Kataoka, Narumi Nagase,
Shigeru Suzuki, Hirotsugu Ishihara, Sadao Nishii, Nozomu Takeuchi(Intellectual Property Creation Research Subcommittee, Japan TRIZ Society)

Currently, we are advancing research on the theme "Proposal for a New Life Style of
the Elderly People", and it will be the 2nd presentation this time. In the lastpresentation, we performed a quantitative evaluation called the elegance degree((expectation / realization power) x ease of using resources) mainly about
universal-design-related existing products and services using the "Platinum Design
Assessment Sheet" which we developed. Then, we performed reexamination for raising
the compatibility of the evaluation value of the elegance degree and the evaluator's
feeling.
In the "Platinum Design Assessment Sheet," we established an item for writing down
the evaluator's opinion as a proposal for evolving the improved product or service to astill better one. While having exchanged arguments for improving the elegance degree,which is the evaluation scale, we were able to invent a method for proposing concepts of
new products and services, by further investigating the main point of the proposal itemof the improved product or service. This time, we will report this methodology andindividual case.

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J15 Shinsuke Kurosawa (Education of a New Era Research SC., JTS /trizstudy.com)
Introduction to the Subcommittee and its Activities
Shinsuke Kurosawa (Education of a New Era Research SC., JTS / trizstudy.com)

The Subcommittee and its activity up to now will be introduced.



Purpose

MemberTime for delivery

Background

Purpose of the lecture

Method outline of problem solving and solution

System View of the world of problem solvingFunction as a technical system

Resources

Problem-solving

approachenteringfromContradiction

specification
Problem-solving approach paying attention to the defect oftechnical system structureProblem-solving approach paying attention to deviation fromthe Law of Evolution
Problem-solving approach considering the policy to bring close

to the ideal systemTest trialOutline of the subcommittee activities up to now

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J16 Michael Chen (Hsinchu Jiao Tong University)
QFD, TRIZ Example in "Attachment-and-detachment Type Battery
Management System for Union Brand Electric Two-wheeled Vehicles"
Development
Michael Chen (Hsinchu Jiao Tong University),
T Y Kam (Hsinchu Jiao Tong University),
Mac Zenko (IDEA Co., Ltd.)
Chi-Min Chang (Hsinchu Jiao Tong University)

Let the mainstream of an electric two-wheeled vehicle be an electric scooter(ES) without a paddle. It is advantageous to the weight of a battery pack carrying byhand, and when there is possibility of long-distance use especially, the role which an
attachment-and-detachment type battery plays becomes very important, and the
spreading and promotion are demanded strongly.
On the other hand, looking on the present conditions, the distance a driver will
actually run by ES, influenced by "range anxiety," is generally about the half of the
distance which can be run, resulting in the existence of "semi-“ electric scooters. This,
therefore the purchase volition of an electric scooter are scarce, and have been a mortal
wound which checks expansion of a market.
This research started from hearing the voice of the end of the market about ES
which the consumers feel purchase volition, and when a questionnaire was carried out
for search of a new goods concept, we were sure that there is no mistake in the solution
direction by an attachment-and-detachment type battery. Then, we analyzed by using
consumers' voice as source data, making full use of the technique of QFD (Quality
Function Deployment), in other words, what consumers are asking for, That is, Voice ofCustomer becomes clear and what are the potential needs. It is called concept mining
invented in order to express strongly the brand image which can embody the value
which consumers are calculating truly about the function for fulfilling it.
The catchphrase is "attachment-and-detachment type battery management ofa union brand".
If TRIZ for solving the bottleneck characteristic shown by QFD as conceptmining and the back process as a last process of creating QFD is considered, thesuperiority of being able to precede and start discovering a theme early acts more
effectively from the ability to perform idea generation efficiently, when TRIZ is used.
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Simultaneously, from the technique of the technical innovation of TRIZ
creativity, by quoting the education and cautions which the principle of the innovation
derived positively, an idea good enough will appear and I will be connected to TRIZ
creativity.
Thus, of course, the generalization management of fulfilling the specification ofa union maker's battery pack is attained as an attachment-and-detachment typebattery of a union brand, by contributing to the cost reduction of an infrastructure very
greatly, I become mutual interest and sharing of firm consciousness is produced.
Even if a union maker's attachment-and-detachment type battery has adifference in form, there is no problem.
When it can be made to carry out generalization management of two or moremakers' battery pack, the ability not only to reduce maintenance cost required for
future reconstruction but advanced spreading and promotion are attained by being able
to carry out common management of the resources of an effective platform, including in
the managerial system which escapes redundant investments and generalizes thebattery of a different standard, and sharing the resources of the operating system of aplatform.
Therefore, without being restrained in any way by the battery of each brand, it
can become possible to replace batteries, and the consumers of an electric two-wheeledvehicle can raise the degree of satisfaction to an electric two-wheeled vehicle.
While expecting that the infrastructure of an attachment-and-detachment typebattery to the electric scooter of a various kind will carry out parallel development
simultaneously, improvement in the vehicle operating ratio by the standby time of thecharge which is the greatest merit becoming unnecessary is sure that it will make thewhole industry of an electric scooter certainly produce an infinite big business
opportunity.

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J17 Naoyuki Yoshida (JNC Corporation)
Change in TRIZ Activities at JNC Corporation
Naoyuki Yoshida (JNC Corporation)
JNC, Inc. is a comprehensive society company, and it is doing active conduct of businessby using liquid crystal material as core products now. I tackled TRIZ beginning in the2010 fiscal year, and have performed activity which extends the technique and a view inthe company. Five years pass, the director in charge who was a top-down center takes
the place, and in-company environment is also changing. And the measure of thepersons in charge, we, itself has been changing from the original form. Although theannouncement of this symposium will be continuation for three years, while describing
change of the measure for these five years this time, I describe how in the current fiscal
year to tackle.

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J18 Tomohiko Katagiri (IDEA Inc.)
Development of Spinning Tops by TRIZ & TM & Simulation- Challenge to the All Japan Manufacturing Industry Top Competition
Part 2 Tomohiko Katagiri (IDEA Inc.), SWCN (Solid Works Club of Nagano)
Revitalize the Japanese manufacturing industry!
With the slogan above, the "All Japan Manufacturing Industry Top Competition,"
which started in 2012, is showing a great climax where the battle to which a large adultloads a small top with the soul of his company and technology has called reputation, anda hundred and several tens of top competitions including national ones held at various
places.
By a cooperated application of TRIZ, Taguchi Method, 3DCAD and motion analysis
introduced at the TRIZ Symposium 2014, Team IDEA developed the strongest top [TRIZ
No. 1], also trained the strongest pitcher [Zenko AMG], and aimed at domination of the
3rd national competition.
Regrettably, at the district elimination, we had an unfortunate luck and were not able
to participate in the national competition, but the fighting power of [TRIZ No. 1] washigh, and it was able to achieve a full championship at the competitors-crushing G3
Ueda Site performed thereafter, without losing a single time.
At the presentation this time, I will talk about the TRIZ problem solving processapplied in development, what kind of ideas were incorporated into [TRIZ No. 1] fromthis process,what kind of ideas were incorporated into the tops at a national

competition, etc. And I will also consider the possibility of the [Top Competition] as atool to spread TRIZ.

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The 11th Japan TRIZ Symposium 2015
Abstracts 2015.8.16

J19 Masahiro Hayashi (KYOWASEIKO CORPORATION)
Problem Solving and Product Planning with QFD-TRIZ
Masahiro Hayashi (KYOWASEIKO CORPORATION)
KYOWASEIKO CORPORATION is 135 employees and the company of sales of 1,300
million yen which build a production base on the basis of the wonderful naturalenvironment of the foot in Nagano Ina valley Minami-Alps. Manufacture of the designof the electromagnetic brake and disaster prevention apparatus equipment for safe,
manufacture, sales and medical equipment, a semiconductor, and liquid crystal
manufacture equipment parts, sale although handled, especially an electromagnetism
micro clutch and a brake are a custom-made product corresponding to the visitor's
needs, and I am doing my best in them every day to be able to propose the basis of thedesign and design used as an axis, and the product of an ideal based on a visitor'srequest.
However, when aiming at the development company of proposal molded goods whichfurther took a step forward, the fact also felt the limit of the old way.
Since introduction of the systematic development technique of the proposal molded
goods by cooperation application of QFD-TRIZ was obtained from IDEA Inc. in such asituation, I am -- also carrying out -- I am tackling new product development in the stylewhich I practice while learning synchronizing the systematic development techniquewhich applied an actual development matter and QFD-TRIZ there having been an
inquiry matter of the electromagnetic brake in a new field to the term, and running andlearning.
This paper will report these contents of a measure.

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The 11th Japan TRIZ Symposium 2015
Abstracts 2015.8.16

J20 Yoshiharu Isaka (IDEA Inc.)
One Method for Expanding TRIZ Application II- Utilizing SWOT Analysis and TRIZ to Create Strong Products –Yoshiharu Isaka (IDEA Inc.)
In order to manufacture a product that is market-strong and profitable (selling well),
we must make it a long-time seller that other companies cannot compete with, as wellas making it have attractive qualities. To achieve that, it is important to create a
product that has a unique concept by utilizing the company’s managerial resources.
Until now, extracting potential needs has been considered to be important in productplanning. However, in reality, it is hard to find a viewpoint in the general quality table
to utilize the strength of a company. On the other hand, “SWOT Analysis” is commonly
known as a viewpoint for utilizing managerial resources, but it has not been applied tothe manufacturing field that much.
Therefore, this time I will show a method in which we first find out the target directionof utilizing the strength of the company by SWOT Analysis, and then we will extractand detail the ideas for materializing, followed by linking those ideas to the productconcept. As for the target item, I have taken up the general-purpose engine that has notprogressed technically for a long time and has been considered to have no new needs.
Assuming this as a preliminary step for starting the TRIZ method flow, we will set thetechnical problem found by using the SWOT Analysis as a TRIZ theme, creating steps tocome to a solution. By doing so, the application range of TRIZ can be expanded to otherproducts, such as machinery, which is considered to be difficult to apply TRIZ to.

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The 11th Japan TRIZ Symposium 2015
Abstracts 2015.8.16

J21 Teruyuki Kamimura (Ideation Japan Inc.)A New-product Planning Technique Combining
Three-directional Approach of Technology, Market and Society- Application Practice Method of Directed Evolution Anyone Can Do Teruyuki Kamimura (Ideation Japan Inc.)
These days, a difference is no longer looked at by no product of a company. Therefore,
many companies have the problem of the product planning "what kind of goods to build"and "how I to create new value and charm."
The cause is in not having a feasible and reliable technique for inventing a new
product concept.
Actually, even if told to "watch the market well, and find out the new needs which arelatent there", etc., there is no telling what with what I should do. Very uneasy inwhether to believe it seriously and to further product development, even if it fortunately
carries out and is able to find out something which seems to be new needs.
The maker who takes charge of a new product plan does not have few engineers of a
research-and-development field. For an engineer, prediction of future needs, etc. are theweakest. "Isn't there any product planning method which will end if only a technicalside is run after?" "Even if it is not market watchers, isn't there any how to foresee thefuture of a market?" I have such important point wishes.
If even an idea is logically carried out even if this announcement is an engineer, and itis whom, it will introduce the technique which can invent a promising new productconcept. The point is in combining the evolution law of the three directions of technology,
a market, and society. This applies the essence of the Directed Evolution methodology,
which U.S. Ideation International has developed.

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The 11th Japan TRIZ Symposium 2015
Abstracts 2015.8.16

J22 Osamu Ikeda (NIKON CORP.)
How to apply TRIZ style reasoning to construct "Clever Business Model"- TRIZ style analysis and patterning of "Innovative Business Model" Osamu Ikeda (NIKON CORP.), Hisataka Izawa (Sony Corp.),
Xiaolei He (TAIZE limited company), Fumiko Kikuchi (Pioneer Corp.),Yasuo Moriya (FUJITSU ADVANCED TECHNOLOGIES, LTD.),
Ikuo Yoshizawa (The SANNO Institute of Management)
Business and Management TRIZ Research Subcommittee (Japan TRIZ Society, NPO)In this study group, we are working for the purpose of presenting spread anddevelopment of TRIZ to the subject of business, management, and the management
field aiming at researches for utilizing TRIZ, such as application methods and casestudies, and guidance construction.
At previous activities, we applied TRIZ thinking and techniques to analyze "ahot-selling product or service", and designed the fundamental framework for thecreation method of a "new product or service". We presented the result of thisexamination at the 9th TRIZ Symposium (2013). In the presented fundamental
framework, we have applied the Evolution Trend in Business Management Systems
proposed by Darrell L. Mann. During the process of this examination, we got thenecessity to make the Evolution Trend in Business Management Systems to a tool thatis effective and can improve convenience. Therefore, we created a description as
intelligible as possible about the definition contents of the Evolution Trend in Business
Management Systems and Evolution Levels proposed by Darrell L. Mann. About theresult of this examination, we presented at the 10th TRIZ Symposium (2014) including
practical use examples.
As TRIZ-style analysis tools (Contradiction Matrix and Inventive Principles, Evolution
Trend and Evolution Levels, etc. for management systems) have become almost readyby previous activities, we decided to try the following examinations:This time, we will mainly present the examination method and results about item 1.
1. Select some "Business Models with a Sufficient Line" up to now as the main
viewpoint, and analyze the success factor in a TRIZ style
2. Try patterning the reason for building a "Business Model where Success Can be
Expected"
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The 11th Japan TRIZ Symposium 2015
Abstracts 2015.8.16

J23 Narumi Nagase (SONY)

A study of ARIZ thinking framework for brainstorming ofcustomer value creation－Feel ARIZ more familiar and Use ARIZ more practically－

Narumi Nagase (SONY)
It is needless to say that the company must generate new values and provide them forthe customer, in order to grow sustainably.
Recently, many brainstorming sessions are held in the business scene. The number ofsessions for the customer value creation may be more than that for the technicalsolution to the problem.
Many planners, many researchers, many design engineers and many manufacturing
engineers participate in that.
However, the inspection of the new customer value in the brainstorming session isdifficult compared with inspection of invention.
Therefore, there are quite a few voices of the participant who was over in disappointing
brainstorming which could not achieve new value proposal in spite of exciting
discussion.
This paper provides several brainstorming type of frameworks based on ARIZ, which
are collecting the wisdom of the many participants and efficient for a practice of the newcustomer value creation.
In addition, the author expects that the practices in this paper promote ARIZ85
understanding.

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Abstracts 2015.8.16

J24 Takashi Shikata (JTS Open Task Subcommittee)
Introduction and explanation of example solutions
Asahiko Katagiri, Hideaki Kosha, Takashi Shikata, Shigeru Hisanaga,
Ikuo Yoshizawa(JTS Open Task Subcommittee)[Educational Research Subcommittee of a New Era (Japan TRIZ Society, NPO)]–Your idea introduction–

Introduction and explanation of example solutions–

Each prize announcement–

At the end

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