Japan TRIZ Symposium 2010
Abstracts of Presentations (from Overseas) (Aug. 9, 2010) (3rd version)

Sixth TRIZ Symposium in Japan, 2010
Collection of Abstracts of All the Presentations from Overseas

Aug. 9, 2010 (3rd version)
Program Committee

EI01- Khomenko (Canada) (Keynote)

General Theory on Powerful Thinking (OTSM):
Digest of Evolution, Theoretical Background, Tools for Practiceand Some Domain of Application.
Nikolai Khomenko (Insight Technologies Lab, Canada)
OTSM is a Russian acronym proposed by Genrich Altshuller to describe the next evolution of Classical TRIZ.
The acronym can be translated into English as the “General Theory on Powerful Thinking” Mr. Altshuller
proposed the idea to transition from Classical TRIZ to OTSM in the mid 1970‘s. Some background ideas forthis transition were developed in the 1980‘s, initiating the formal development of OTSM. Altshuller
considered Classical TRIZ had matured as a theory about creating tools for solving technical creative (nontypical) problems. When people began using a TRIZ-based toolbox for non-technical applications, Altshuller
posed the question: “How should TRIZ be transformed from a theory for solving technical problems into adomain-free theory for solving complex generic problems?” In this paper the results of 25 years of OTSM
research are summarized with proposed directions for further development.
EI02- Karimi (Iran) (Keynote)

TRIZ Activities in Iran: Transfer to a new nationwide paradigm
by TRIZ application and promotion
Mahmoud Karimi and Sara Salimi(Iranian Institute of Innovation & Technological Studies (IIITS), Iran)
A multidisciplinary group of educated people interested in TRIZ as a new strange term and focused on it sincethen. What have done in Iran about TRIZ and why Medias like TV, Radio and newspapers are used for TRIZ
promotion has explained in this paper. The paper is about how people has attracted to ask “What is TRIZ?”
and guided to understand its philosophy, methodology and applications in different areas of daily activities totechnical problems and business. In the country of motivated people for learning and thinking, they want tounderstand the core of philosophy of knowledge before applying any tools. So it was important to explore how
a new radical approach of thinking like TRIZ could be believed, accepted, developed and applied. TRIZ has
used for solving different problems of its application and promotion nationwide. Several problems at strategiclevel of Ministry of Education and also simple problems of students in school have experienced TRIZ.
E01- Cheong(Korea)

TRIZ at SMD:
Unique Situation, Unique Goals, Unique Approaches-1-Japan TRIZ Symposium 2010
Abstracts of Presentations (from Overseas) (Aug. 9, 2010) (3rd version)

SeHo Cheong, Len Kaplan, Valeriy Prushinskiy(Samsung Mobile Display, South Korea)
TRIZ team at Samsung Mobile Display works in unique situation. Usually, TRIZ teams solve problems,“How to improve on industry achievements?” SMD, however, possesses the position of technological leader.
As a result, TRIZ problems here are “How to make things that nobody in industry has made yet?” or “How toproduce absolutely new product or implement absolutely new process?” The unique goals of SMD TRIZ teamare based on ultimate objective, “Remain the Global #1 in displays.” SMD TRIZ team applies TRIZ to thechallenges the team faces. As a result, the team develops and implements the unique approaches to its day-byday work.
E02- Pheunghua(Thailand)

Implementing TRIZ in Thailand
Tanasak Pheunghua (The Inventor Development Co., Ltd., Thailand)
In Thailand TRIZ has become known gradually for these several years as a possible way for innovation. For
introducing TRIZ, different approaches are tried in the industries in Thailand. Most common approach is tostart with the training of engineers in TRIZ, and is still very far from possible product or process innovation
they want to achieve. Project-based learning is another approach being tried where coaching or consulting byexperienced practitioners is needed. All the approaches try to follow the TRIZ methodology, but they seemnot understood well by the students and their organizations. People and companies use mostly conventional
tools and conventional thinking ways. Such an old paradigm in problem solving is still the big barriers
against the penetration of TRIZ. How to make people understood that TRIZ way of thinking process should
replace the conventional one is the main issue. The present paper describes the approaches we are trying, andthe barriers against them, for achieving the ideal final results of developing people and businesses inThailand's industry.
E03- Yoon(Korea)OTSM-TRIZ Guideto Increase Effectiveness of Root Conflict Analysis
Hongyul Yoon (TRIZ Center, South Korea)
Root Conflict Analysis is adopted most frequently in engineering and research problem solving not only
through TRIZ but also through the other problem solving tools. Compared to the popular use of it, its
effectiveness seems poor, which the author defines as the degree to help the problem solver to transform theinitial problem situation into clear description of simple problems. The author tries to offer a general processof how to deploy RCA more effectively through the guide of OTSM-TRIZ. First, ENV model is formulated toidentify the initial harmful phenomenon as the target. The Multi-Screen Thinking based on OTSM-TRIZ leads
the next step to provide an overview in order to reduce psychological inertia and increase objectiveness of theperception. 3 Postulates of TRIZ are applied as a way adapted by the author to get proper problem models toSubstance Field Model.
E04- Yoo(Korea)

From Technical to Business Contradiction :-2-

Japan TRIZ Symposium 2010
Abstracts of Presentations (from Overseas) (Aug. 9, 2010) (3rd version)

An Example of New Gantry Crane
Seung-Hyun Yoo, Manyop Han (Ajou University, Korea),
Ung-Rak Jeong (Graduate School, Ajou University, Korea)
A new vertically rotating type of gantry crane is developed. The new concept was evolved from the maincontents of TRIZ, such as Dynamicity, Spheroidality, Periodic Action in 40 principles. The new idea wasimplemented in new system and usual design activities were followed. The product is designed in system andelement level. Engineering simulation shows the concept was successfully realized and the dynamic
simulation reveals the exact clockwork of the system. But the difficult problem appears after this realengineering accomplishment. As the system is so huge, it is not possible to sell so far. The problem emerged
not in the technology but in the business. The business problem reveals quite reasonable example of a business
contradiction. Struggle with this problem without success is described.
E05- Platt(USA)

Design For Innovation in Manufacturing
Richard Platt (Intel / Strategy + Innovation Group LLC, USA),
Sergei Ikovenko(GEN3 Partners, USA), Joe Ficalora (Joe Ficalora Associates, USA)
Speed and Profitability are cornerstones of manufacturing, the tools and methods used, define the ability to getcompetitive advantage. Rapid proto-typing tools are an industry standard, however the advantages that theseprovide are now common place for many to use.
The true competitive advantage is gained when using these tools in new, unique and different ways than they
have typically been used.
Learn the Way of a veteran rapid proto-typer from Intel, demonstrating that innovation in manufacturing could
become a core competency with simple and elegant innovation tools and methods.
A case study from Intel manufacturing will be illustrating the method being applied, resulting in a patent filingand the establishing a new next generation standard PCBA assembly.
Understand a new set of methods and approaches simplifying the process and mitigating the risk all the while
lowering product and process costs during the all critical NPI phases of manufacturing.
E06- Cascini(Italy)

Computer-Aided Problem Solving: A Dialogue-based System
to Support the Analysis of Inventive Problems
Yuri Borgianni 1, Niccolò Becattini 2, Gaetano Cascini 2, Federico Rotini 1(1 Università degli Studi di Firenze, Italy; 2 Politecnico di Milano, Italy)
The paper presents the research activity developed by the authors in the field of Computer-Aided Inventive
Problem Solving: an original dialogue-based software application has been developed by integrating the logic
of ARIZ with some OTSM-TRIZ models in order to guide an user also with no TRIZ education to the analysis
of inventive problem. The proposed software system, even if still at a prototype stage, is radically different
from any existing TRIZ-based software tool and it has been already tested both with students at university andwith employees of a few Small and Medium Enterprises. The full presentation will detail the structure of thealgorithm and the results of the first testing activities.
E07- KWLee(Korea)-3-Japan TRIZ Symposium 2010
Abstracts of Presentations (from Overseas) (Aug. 9, 2010) (3rd version)

Quick TRIZ process and the related TRIZ activities in Korea
Kyeong won, Lee (Korea Polytechnic University, Korea)
Author has developed the "Quick TRIZ" process showing contradictions of a problem into the modified
conflict diagram in T.O.C (Theory of Constraints) visually. Some cases including non technical areas show theeffectiveness of the process for TRIZ beginners and specially, general persons in non technical fields. The"Quick TRIZ" process is compared to the simplified TRIZ process such as USIT and ASIT. In this paper, therelated TRIZ activities in Korea related to the "Quick TRIZ" are presented.
E08- Filmore(UK)Computer-Aided (Systematic) Innovation:
New Tools and New Ways of Thinking
Darrell Mann (Systematic Innovation Ltd, UK),
Dr Paul Filmore and Mir Abubakr Shadad (University of Plymouth, UK)
The paper discusses recent research to proceduralise and automate aspects of the TRIZ/Systematic Innovation
process. Three particular areas are discussed:
1) The development of a toolkit (AEGIS) aimed at increasing the speed with which designers can evolve
designs using TRIZ-based ‘intelligent mutation algorithms.
2) The development of a piece of software (ApolloSigma) aimed at speeding the process of identifying
high potential patents from the global patent databases.
3) The development of a toolkit (iTrenDNA) aimed at helping engineers and designers to better
understand unspoken consumer and market needs.
Each aspect of the work will be described in the context of a range of exemplar case study examples:
E10- HJKim(Korea)

How to use TRIZ in non-technical area?
HyoJune Kim (GEN3partnersKorea, Korea)
Many persons have tried to use TRIZ in non-technical area. I think there is no right way and wrong way.
Every trial will have it’s own value and contribute to the effort to use TRIZ in non-technical area. Here, I
will introduce another possibility as using TRIZ in business area. Absolutely, this method will be based onclassical TRIZ but I believe this method will expand the usage of TRIZ to some higher degree. At first I willdefine creativity in unique and simple way. I found another meaning of 40 inventive principles and separation
principles based on such an definition of creativity. Finally I will explain the relationship between TechnicalContradiction and Physical Contradiction. You could see the structure of problem based on such anrelationship between contradictions. If you understand such a thinking flow, you could find simple andpowerful method “How to use TRIZ in non-technical area”. You can also understand why Altshuller called“Physical” contradiction and “Technical” Contradiction. This paper will just analyze classical TRIZ inunique way. But such a new approach will introduce another usage of TRIZ in various field including business,political, diplomatic area etc. I will not say true or not-true, but I will suggest possibility at symposium.
E11- HWLee(Korea)-4-Japan TRIZ Symposium 2010
Abstracts of Presentations (from Overseas) (Aug. 9, 2010) (3rd version)

Concept Development ofa Variable Compression Ratio Engine Using TRIZ
Hong-Wook Lee, Won Gyu Kim, Myung Rae Cho, Jin Woo Cho, Sang Hee Lee(Hyundai-Kia Motor Company, Korea)
The variable compression engine means that the compression ratio of the engine can be controlled at eachengine operation condition. When the more power of engine is needed during high load, the compression ratio
is decreased, and when the higher efficiency is needed during low load, the compression ratio is increased.
Many companies have been carrying out their own research in to VCR Engines, so that each company has
different type of VCR engine, but so far VCR engines have not been mass-produced. In this study, TRIZ isapplied to develop new concept of VCR engine. Various tools of TRIZ have been used in this study: “Functionanalysis” is applied to analyze previous VCR models, and “Trimming” to make new contradiction, then
“ARIZ” to solve this problem.

E12- JSHan(Korea)

Development of a New Weight Sensor for a Washing Machineby Using TRIZ Problem Formulation
JinHa JEONG, Jeong-Su HAN, and JunHoe CHOI
(Samsung Electronics, Korea)
Recently, energy regulation pushes development of eco-saving products. Washing machine, one of energy
consuming product, can reduce water usage and heating energy of water by controlling water supply based on
the weight of laundry. There are two conventional weight sensing methods in washing machine. One issensing the force of inertia of a rotating motor and the other method adopts a weight sensor, called LVDTsensor. The former renders inaccurate weight and the latter is expensive. To develop an accurate andinexpensive weight sensor, we have adopted TRIZ tools such as a problem formulation, RCA and function
analysis to identify a problem, and FOS (Function-Oriented Search) algorithm to generate suitable solutions.
As a result, we have obtained even weight sensing performance and 80% cost effective than a conventional
weight sensor. Furthermore the developed sensor has increased manufacturability and easy installation due toits simple structure.

E13- JBKim(Korea)

Real-Time and Realistic 3D Facial Expression Cloning
Jung-Bae Kim, Youngkyoo Hwang, Won-Chul Bang and James D.K. Kim(Samsung Electronics)
3D virtual world has been researched intensively. In particular, animating facial expression of an avatar,
representative for a user, has been issued. There are two kinds of interface to clone the user's facial expression:
mocap-based interface using lots of IR cameras and markers, and vision-based interface using only one color
camera. The vision-based interface would be desirable for most users at home. However this interface has very
challenging problems to capture and track the user's subtle 3D expression in real time. We present a novel
method to deal with those difficulties by using TRIZ methodology. We use a personalized 3D expression-5-

Japan TRIZ Symposium 2010
Abstracts of Presentations (from Overseas) (Aug. 9, 2010) (3rd version)model to do real-time cloning, and make a muscle model to track 3D movements on cheeks and forehead
having no outstanding features.
E14- SKKim(Korea)

Design of Regional Code Adaptation for Mobile Advertisement
by Using Theory of Inventive Problem Solving
Song-Kyoo Kim (Samsung Eletronics, Korea)*
The paper deals another practical TRIZ applications for information technologies that is similar with the previous
adaptation. Mobile Advertisement (MobAD) enabler is considered as the target to apply the TRIZ for enhancement. The
enabler can make usage of a variety of advertisement delivery methods and also specify a standard set of advertisement
metrics data that are recorded and then collected to enable the measurement of the response to ad contents and ad campaigns.
MobAD regional code is the new MobAD technology that is designed to give flexible operations by using TRIZ method forthe revenue generating of operators.

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