Press Release
Hello Kitty Land Tokyo commences one-year celebration of its
30th anniversary with the new “Hello, New World” parade
Following the Sanrio Puroland 30th anniversary event on
7th December 2020, which was greatly supported by its
worldwide fans through crowdfunding, Hello Kitty Land
Tokyo is starting a full year of celebrations to make it a
special year for all its fans and friends around the world
to enjoy and join in. Also, from 8th January Hello Kitty
Land Tokyo has opened again the highly popular“Sweets Puro” event.

Tokyo, Thursday 25th February, 2021 --- Sanrio Puroland, also known as Hello Kitty
Land Tokyo, (https://en.puroland.jp/) is making 2021 the year to celebrate its 30thanniversary. Throughout the year Hello Kitty Land Tokyo will launch new activities tocelebrate with its fans and visitors and thank them for their faithful patronage over the past
3 decades.
The 30th Anniversary Parade “Hello, New World” is a big thank you to everyone for thekind support given in the recent crowdfunding to enable the special anniversary event on
7th December 2020. Its theme also aims to embrace an everchanging world with a positive
outlook and to bring smiles to the faces of fans and visitors with its joyful energy.
"Sweets Puro", Sanrio Puroland’s strawberry celebration, is running from 8th January until
9th March 2021. The fun event has made “Strawberry Picking" its prime theme. Early
spring is Japan’s high-quality strawberry season and many international visitors haveenjoyed strawberry picking as part of their travel experiences in Japan. Hello Kitty Land
Tokyo visitors can take a strawberry breakfast menu, the "Strawberry Morning Bread Set"
(available 30min before food court opening) and other beautiful strawberry-based foods or
opt for a strawberry cocktail, the "Sweets Puro Strawberry Peach Sour”. Beautiful
strawberry-themed photo spots are inviting visitors to take memorable pictures. Also,
there are many “Sweets Puro” merchandise with strawberry motif to purchase asmemento. Park visitors can also participate in an AR (augmented reality) stamp rally,
watch the special illumination show “Puro Sweets Party”.
Visitors of Hello Kitty Land Tokyo can enjoy the new live parade "Hello New World" since
7th January 2021. The parade runs on weekends and public holidays only, except for thespring break (from 22nd to 31st March 2021) when it can be seen on weekdays too. For
further schedule information please see our website (Japanese only).
The 35-minute show will include many famous songs from past parades at Puroland. As
the title suggests, the story centres around the wish to create a new world for Puroland
based on hope and friendship reaching around the globe no matter what tomorrow maybring. As quirky element some characters in the show will also participate online. The
entrance tickets to the show are not included in the general entrance ticket to the theme
park. Social distancing rules are applied to all seats.
1©1976,2009 SANRIO CO., LTD.
©1975,1976,1985,1989,1990,1996,1999,2001,2005,2010,2021 SANRIO CO., LTD.

“We feel humbled by the generous support we received through crowdfunding frompeople around the world helping us create the 30th anniversary event last December”
describes Yuya Makizato of Sanrio Entertainment Co. Ltd., the Hello Kitty Land Tokyo
operator. “We wanted to express our gratitude for the kindness shown by so many of ourfriends and fans with a live show that would mark a new beginning for Puroland. The show
is all about creating good and positive KAWAII (meaning “cute”) energy in an
everchanging world something that now may be more important than ever.”– Ends –Appendix: Seating for the 30th Anniversary ParadeTickets to the new parade can be booked on https://l-tike.com/leisure/mevent/?mid=554365(in Japanese only) or bought directly at the theme park.
a) Pre-purchase (includes free merchandise)Royal seats・30,000JPY (tax included)
SS seats・3,500JPY (tax included)
S seats・2,500JPY (tax included)
A seats・wheel chair・2,000JPY (tax included)b) Purchase on the day
B & C seats・1000JPY (tax included)
Link to other images
Main Visual ( https://bluemoonmarketing.jp/wp/wp-content/uploads/2021/01/30th_parade.jpg )Mask Greeting (https://bluemoonmarketing.jp/wp/wp-content/uploads/2021/01/Mask-Greeting.jpg )Sweets Puro ( https://bluemoonmarketing.jp/wp/wp-content/uploads/2021/01/Sweets-Puro.jpg )Notes to the editors:
About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
regardless of the weather. Sanrio Entertainment Co. Ltd also runs an outdoor theme park,Harmonyland, located in Oita Prefecture in Kyushu.
More information about Sanrio Puroland is available at http://en.puroland.jp/.
News Release: https://bluemoonmarketing.jp/wp/wp-content/uploads/2021/02/20210225_SET_anniversary-year_FNL.pdf
Fact Book: https://bluemoonmarketing.jp/wp/wp-content/uploads/2021/02/SET_Factbook_2021.2.pdf------------------------------------------Contact Details for the Media:
Please contact us via Email at (SET@bluemoonmarketing.jp). (English or Japanese)
We also accept requests and adjustments for coverage throughout the year.
Contact information
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)
2©1976,2009 SANRIO CO., LTD.
©1975,1976,1985,1989,1990,1996,1999,2001,2005,2010,2021 SANRIO CO., LTD.