Members (as of April 1, 2024)

Indirect Countermeasures
In the age where all kinds of information spread over the world via the internet,
infringing contents are also diffused across the borders and language barriers, quite
easily and instantly. Actions we can take against online infringement, in the meantime,
may vary from country to country, and it has become increasingly difficult to takemeasures directly against them.
In the light of this, CODA started engaging in “indirect countermeasures” against online
copyright infringement in 2014. In addition to measures we had been taking directlyagainst the infringement problems, this initiative has enabled us to cope withcross-border piracy domestically. Actions we take as our indirect countermeasures
include: preventing users from accessing infringing sites by alerting them with security
software and removing links to infringing content from search engines, as well as
cutting off financial flows to infringing site operators by stopping advertisement to beplaced on their sites and closing down their account for payment process.
CODA will keep cooperating with copyright holders and related organizations to refine
our indirect countermeasures into more systematic and comprehensive means to fightonline piracy.

Infringing
Websites/Apps

Security
SoftwareUsers

SearchEngines

Organizational members: 11 organizations

STOP
DISPLAYING ADSSHOW ALERT MESSAGESPREVENTUSER ACCESS

Advertising
NetworkCUT OFF
REVENUE FLOWSREMOVE LINKSCONNECTINGTO INFRINGING CONTENTCorporate members: 32 companies▼Music: 5 companies
Avex Inc. / FWD Inc. / King Record Co., Ltd. / PONY CANYON INC. / UNIVERSAL MUSIC LLC▼Movie: 4 companies
Shochiku Co., Ltd. / TOEI COMPANY, LTD. / TOHO CO., LTD. / NIKKATSU CORPORATION▼Animation: 9 companies
Aniplex Inc. / ADK Emotions Inc. / Cygames, Inc. / Shogakukan-Shueisha Productions Co., Ltd. /STUDIO GHIBLI INC. / TOEI ANIMATION CO., LTD. / TMS ENTERTAINMENT CO., LTD. /Happinet Phantom Studios Corporation / Bandai Namco Filmworks Inc.
▼Publication: 5 companies
KADOKAWA CORPORATION / KODANSHA LTD. / SHUEISHA Inc. / SHOGAKUKAN Inc. /SQUARE ENIX CO., LTD.
▼Broadcast program: 8 companies
TOKYO BROADCASTING SYSTEM TELEVISION, INC. / TV Asahi Corporation / TV TOKYO
Corporation / Nippon Television Network Corporation / Japan Broadcasting Corporation (NHK) /Fuji Television Network, Inc. / YOMIURI TELECASTING CORPORATION / WOWOW Inc.
▼Others: 1 company
YOSHIMOTO KOGYO HOLDINGS CO., LTD.

PaymentProcessors

CLOSE DOWNACCOUNTSJapan Satellite Broadcasting Association / Computer Entertainment Supplier's Association /Association of Copyright for Computer Software / Digital Content Association of Japan / Digital
Publishers Federation of Japan / Motion Picture Producers Association of Japan / Japan Video
Software Association / Japan Magazine Publishers Association / The Association of JapaneseAnimations / Japan Patent Attorneys Association / Anti-Counterfeiting Association

Supporting members: 10 companies and organizations
Sony Music Entertainment (Japan) Inc. / Tezuka Productions Co., Ltd. /Nippon Animation Co., Ltd. / BANDAI CO., LTD. / Morisawa Inc./ Japan Association of MusicEnterprises / Federation of Music Producers Japan / Japan Book Publishers Association /Japan Commercial Broadcasters Association / Recording Industry Association of Japan

Dialogue with foreign governments andcopyright related organizations, etc.

Education and Awareness activities, etc

Cooperation with copyright related organizations, etc.

Hosting and Participating in Consumer Awareness Events

Motion Picture Association (MPA)

In areas with higher infringement rates, it is our important mission to help general
consumers understand the appeal of Japanese contents and IP infringement issues suchas piracy. In the cooperation with local trade associations,we have hosted consumerawareness event in ASEAN area.

CODA and MPA signed a formal Memorandum of Understanding (MOU) in March 2014
to develop new good practices and strengthen joint copyright protection efforts in
response to the current worldwide online copyright infringement problem. It has agreed
to extend that term by two years in 2016, 2018, 2020, 2022. and 2024.

Chinese government, copyright organizations, etc.
Through the CODA Beijing Office, we have established channels for dialogue with Chinese
government agencies such as the National Copyright Administration. We independently
conduct information exchange, etc., on copyright-related legal systems, and also holdmeetings to exchange opinions when government-related agencies visit Japan. In addition,
we have signed MOUs on intellectual property protection and legitimate distribution withthe following companies: China Culture Communication Holding Group Co., Limited, astate-owned company directly under the Ministry of Culture and Tourism (March 2019);
FirstBrave (September 2019); MIGU, a distributor and wholly owned subsidiary of China
Mobile Communications Corporation, the world’ s largest mobile telecommunications
operator (December 2019); Copyright society of China, which specializes in the field ofcopyright in China, under the supervision of the National Copyright Administration (April2023); and five major video-sharing site operators in China.

Korean government, copyright organizations
We work with the Ministry of Culture, Sports and Tourism (MCST). In addition, in August
2017, we signed an MOU with the Korea Copyright Protection Agency (KCOPA), for theprotection of intellectual property and other matters. Furthermore, a similar MOU wassigned with COA (Copyright Overseas Promotion Association) in December 2017, andregular consultations are underway.

Education project “Digital Etiquette for Teens”
In April 2023, we began offering a PBL-type educational
program, “Digital Etiquette for Teens,” to promote an
essential understanding of the legal distribution of contentand copyright infringement among teenagers, mainly aimed
toward middle and high school students in Japan.

Proposal to the Japanese Government
We are advocating at Intellectual Property Strategy Headquarters, Council for Cultural
Affairs Copyright Legislation and Basic Problems Subcommittee and other occasions torevise Copyright Act to realize criminal prosecution of operators of leech sites. We shallconsult with relative individuals and groups and shall prepare ourselves to raise awarenessand conduct PR activities as well as exercise right holders rights smoothly after theamendment of the Act comes into force.

https://coda-cj.jp/en/

Content Overseas Distribution Association(CODA)
Ichikawa Building 7F, 5-13-3 Ginza,Chuo-ku, Tokyo 104-0061, Japan
Phone: +81-3-3524-8880 FAX: +81-3-3524-8882
https://coda-cj.jp/en/
E-mail: webmaster@coda-cj.jp

About CODA
【Purpose・Overview】
The Content Overseas Distribution Association (CODA) was founded as privateorganization with the purpose of promoting the overseas distribution of Japanese content
including music, films, animation,TV programs, video games and publishing.
We engage in various content protection activities in cooperation with both domestic andoverseas government agencies, related organizations and contents holders.

Ministry of Public Management,
Home Affairs, Posts
and Telecommunications

ACA

Ministry of Economy,
Trade and Industry

B9GOOD, Japan’s Largest Piracy Site, Brought Down

We engage in joint enforcement efforts with the Motion Picture Association (MPA) withtheir full support. When MPA finds pirated copies of Japanese content through theirinvestigation, we join force with them and take appropriate measures against the infringer.

In 2023, the operator of B9GOOD, the largest
anime piracy site for Japanese users, was arrested
in China. B9GOOD showed Japanese content inJapanese, and about 95% of its traffic was fromJapan. Having a full-scale criminal investigation
carried out in China following a criminal complaint
from CODA is a great milestone.

The initiatives have been carried out since 2005 in order to seek further supports fromlocal regulatory bodies in Mainland China, Hong Kong and Taiwan, where relatively large
volume of pirated copies are distributed, and they have resulted in considerable
achievements.

Results of joint enforcement efforts (Between January of 2005 and March of 2024)

Agency forcultural Affairs
Japanese
Industrial Association,Content Holders

Joint Enforcement

Num of Cases

Num of Seized DVDs, etc.

Num of Illegal upload

Num of Arrests

Hong Kong

1,329

1,615,983

210

1,282

China

13,866

4,398,016

0304

Taiwan2,219

981,064

16,010

2,243

TOTAL

17,414

6,995,063

16,2203,829

National Police Agency

The Anti Counterfeiting
AssociationDomestic

Training Seminars
Since 2005, we have held training seminars for local regulatory bodies in mainland China,
Hong Kong, and Taiwan, to provide them information concerning characteristics ofJapanese contents and methods to identifying their infringing copies.
Since 2013, we have extended to other ASEAN nations to hold such training seminars.

Overseas
Foreign Government
AgencyForeignIndustrial Association,
Content Holders

IFPI

International Federationof the Phonographic Industry

MPA

Motion Picture
AssociationKCOPA

Korea CopyrightProtection Agency【History】August 2002:

Founded with support of Ministry of Economy, Trade and Industry (METI) and theApril 2009:

Registered as a general incorporated association

December 2013:

Merged office with The Anti Counterfeiting Association

January 2022:

CODA Beijing Office starts activities as an NGO

Agency for Cultural Affairs (ACA)

Direct Countermeasure
Trademark Operation
The trademark of CODA, "CJ Mark," is printed on packagesof Japanese contents and products such as music, films,animation, TV programs, video games, toys, and books. In
the case of audio-visual works, the trademark also appearson them. CJ Mark is registered in 7 different countries andregions that include Japan, the United States of America,EU, China, Hong Kong, Taiwan, and South Korea.
If any pirated copies of Japanese content get distributedwith CJ Mark in any of those countries or regions, we cantake more extensive measures against the infringer by exercising our trademark right inaddition to the copyright of the rights holder of the respective content. In fact, CJ Mark has
successfully been put in use to take criminal actions in Hong Kong since 2008.
Our corporate members can make use of CJ Mark once they sign a trademark licensing
agreement with us.

SAMPLE

Legitimate Copies

Infringed Copies
Obvious pirated copy

Packagewith CJ MarkCJ Mark removed
before copying

CJ Mark on image

Copied without
removing CJ Mark

Copyright
law violation

Infringement of CJ Mark

Trademarklaw violation

Countermeasures against Illegal Online Distribution
Copyright infringement on the Internet, including unauthorized uploading to UGC (UserGenerated Content) sites, represented by video posting sites, has become a global
problem. In FY2009, CODA began a countermeasure against illegal uploading as ademonstration experiment by the Ministry of Economy, Trade and Industry. Specifically,
CODA started operating the “Automated Contents Monitoring Center” that combines site
monitoring using crawling technology and digital fingerprinting technology to identify(verify) infringing contents.
The Center, which shifted to voluntary operation in FY2012, sends removal request
notices for unauthorized uploaded videos to each site operator with the cooperation ofcontent holders and has maintained a high removal rate.
In July 2016, we launched “air receiving,” which generates fingerprints simultaneouslyfrom TV broadcasts, allowing us to find infringing videos quickly after TV broadcasts. In
FY2020, these comprehensive measures increased the number of videos and sites thatslipped through the fingerprints. Therefore, we have strengthened “human monitoring,”
which involves exhaustive “visual” monitoring, to detect and remove illegal uploads early.
For YouTube, which has an exceptionally high number of uploads as a general service,
we have received a Content Verification Program (CVP) from Google to expedite theprocess further. We are also proactive about reach and storage sites that are difficult toprocess by the system.

CODA’ s Automated Contents Monitoring Center
Direct Recording ofBroadcast Contents(Real Time Monitoring)

Automatedmonitoring system

Manual Monitoring Team
Keyword search

Data for Verification of Contents
Other Than Broadcast Contents

Examination
Examination

infringement

Confirmation

RightsHolders

Verification
systemfor pirate videos

URL registration

Notice IssuancesystemSending out
takedown noticeVideoSites

Automated monitoring
and takedown noticesystemResults of Takedown Requests（Between August of 2011 and March of 2024）
46

Number of Targeted Sites
Number of Notices (URL)

4,113,859

Number of Takedowns (URL)

3,035,405
73.78%

Average Compliance Rate

CBEP：Cross-Border Enforcement Project
There is no end to the malicious piracy websites abroad that infringe on a large amount ofJapanese content. Furthermore, there are no means or systems in place to quickly identify
operators of overseas piracy sites. Due of the existence of domain registration andbulletproof hosting companies that provide complete confidentiality services, it isbecoming increasingly difficult to identify the operators of piracy sites.
There are also concerns that the widespread use of high-performance mobile devices andthe arrival of the 5G era (personal, fast, high capacity) will have an impact on piracy sites.
Under these circumstances, CODA launched the Cross-Border Enforcement Project(CBEP) in April 2021 with support from the Ministry of Economy, Trade and Industry inorder to strengthen international enforcement procedures.
● It is necessary to systematically establish an effective investigation system as soon
as possible.
● We will fully utilize the knowledge and experience of ethical hackers working with
CODA to develop a single package of international enforcement systems formalicious piracy sites.

We conduct digital forensics and digital profiling surveys. We also secure evidence
that leads to operators of piracy websites by, for example, completing subpoena
procedures to request that CDNs, etc., disclose sender information.

Ministry of Economy, Trade and Industry

Investigation teamInternational law ﬁrms
Cybersecurity expert group

CODA