1

United Kingdom

UK1

Education

Tales of the road

Started
2010
Ended

Objective
Participants
To teach children the reasons Children (6-11yrs)
for always using good roadsafety behaviour; throughdemonstrating both goodand bad road safety behaviours

Education

THINK! Education

StartedObjective
Participants
To provide a suite of methChildren (under 5 to 16yrs)
ods for education young road
users about traffic safety
and counteract the highrepresentation of this age
group in the road casualty
statistics

UK2

Ended

UK3

Education

Road Traffic Act 1988

Started1988 (with subsequent
revisions)Objective
Participants
An Act to consolidate certain Licensed drivers and otherenactments relating to road road users
traffic with amendments togive effect to recommendations of the Law Commission
and the Scottish Law Commission.

Ended

UK4

Education / training

National Driver Offender Retraining Schemes (NDORS)Started
2006

Objective
The National Speed Awareness Scheme was born out of
the National Driver Improvement Scheme. The course
aims to educate drivers
about the dangers of excessive or inappropriate speed
thus reducing the likelihoodof re-offending and creating
positive effects on their driving safety and the driving
environment.

Ended

UK5

Participants
Licensed drivers who havecommitted speeding offences

Awareness campaign

THINK! Cycle Safety

Started2013

Objective
Participants
A poster campaign intended Cyclists and motorists
to reduce the incidence of
cyclist casualties when riding
in busy urban areas

Ended

Organizers
Department for Transport(DfT)

Conductors
Animated online characters

Basis in law

Description
Results and assessment
1.) Educational animated videos.
2.) Downloadable informational wallpapers
3.) Quizzes
4.) Fact sheets
5.) Games
6.) Catchy slogans to communicate good safety practices
7.) Reward system with secrets to learn and certificates to earnNotes and other information
http://talesoftheroad.direct.
gov.uk/Organizers
Department for Transport(DfT)

Conductors

Basis in law

Description
Online educational resource centre for teachers, parents
and pupils, including lesson plans and opportunities forpractical implementation of taught knowledge. Resources
are targeted based on the child’s age

Results and assessment

Notes and other information

Organizers
UK Government

Conductors

Basis in law
Chapter 52 of the Road Traffic Act

Description
Guidance to road users on a range of road safety topics,
including: driving offences, drink and drugs, racing, protective measures (seat belts, helmets), safe stopping, traffic
signs, directions to pedestrians

Results and assessment

Notes and other information

Organizers
Association of Chief Police
Officers (APCO)provide thecourses; National Association of Driver Intervention
Providers (NADIP) developed
the national model

Conductors
Local Authority Road Safety
Departments and privatecompanies are appointed to
run these courses by theirlocal police authorities

Basis in law
Educational alternative toprosecution

Description
Results and assessment
Drivers can choose to pay to take part in a speed awareness Client feedback largely
course as an alternative to prosecution following a speeding positive.
offence (except offences in a 20mph zone). The individual
history of the driver does not feature in the decision about
whether to admit them to the course. Course content varies
between local authorities, but the primary focus is on developing speed awareness through the delivery of a modular
course with accessibility to all types of driver. Some courses
involve a practical element. A motorist cannot take partin two such courses within a three year period. A related
Driver Alertness course is also offered.

Notes and other information
http://www.driver-improvement.co.uk/

Organizers
Department for Transport(DfT)

Conductors
Department for Transport(DfT)

Basis in law

Description
Four week poster campaign in five major UK cities designed
to highlight to motorists and cyclists to watch out for eachother; for instance, as drivers open vehicle doors, at junctions or on narrow roads. The cities were selected for theirhigh rate of accidents involving cyclists.

Notes and other information

Results and assessment

2

United Kingdom

UK6

Education/ Driver training

Pass Plus

StartedOngoing

Objective
Participants
Pass Plus is a practical train- Newly-qualified drivers
ing course that takes at least
6 hours and is for drivers to
improve their skills and drive
more safely. The target areas
for improvement include
alertness and anticipation of
traffic situations.

Ended

UK7

Training

Awareness and education

Road Safety Week

StartedAnnual from 1997

Objective
Aims to improve road safety
and stimulate interest andawareness through a coordinated series of local campaigns. Proposed benefits
include educating individuals, encouraging contributions and volunteers for the
charity and passing on themessage of the charity.

Ended

UK9

Conductors
Driving instructors

Basis in law
None; optional training
courseDescription
An optional graduated driver training programme to further
develop skills relating to:• Town driving• Difficult weather conditions• Rural roads• Night-time• Dual carriageways• Motorways Sessions are a mix of practical and theory lessons, with at least 5.5 hours of driving. Passing requires thedriver to reach a pre-defined standard for each skill. Somelocal councils offer additional incentives for taking part.
Drivers are rewarded with reduced insurance premiums fortheir participation in the course.

Results and assessment
Notes and other information
A 2009 review of the successof Pass Plus courses in London found 9/10 drivers to bepositive towards the course,with 8/10 feeling safe, more
confident and better drivers,
and 9/10 recommending thecourse.

Organizers
Driving Standards Agency
in response to a European
Union Directive

Conductors
Local approved training
centres

Basis in law

Description
Drivers are required to complete 35 hours of additional
training in each 5 year period. Course length is a minimumof seven hours, but there is no pass or fail criteria involved.
Drivers are provided with an online resource to check thenumber of hours of training that they have taken part in andthe courses that they have attended.

Results and assessment
Notes and other information
Between Sept 2008 and July2012 uptake of the periodic
training was as follows:
7hrs - 129,149 lorry, bus andcoach drivers;
7.5 - 14hrs - 142,606 drivers;
14.5 - 21hrs - 141,207 drivers;
21.5 - 28hrs - 64,468 drivers;
28.5 - 35hrs - 57,062 drivers; 35+hrs - 8,806 drivers

Organizers
Brake: The Road Safety
Charity

Conductors
Brake Charity and local authorities, community groups
and schools

Basis in law

Description
A nationwide road safety event involving schools, organisations and community groups and managed by Brake andsupported by commercial sponsors. The focus is on theprovision of local informational campaigns to raise awareness about how road safety can be improved. The event isviewed as focal points for road safety professionals to boost
awareness and increase engagement in their work.
A website is provided with full information on the event,road safety facts and event packs, and fund-raising ideas.

Results and assessment
Road Safety Week is theUK’s biggest road safety
event and the theme createsa large amount of national
debate each year.

Conductors
ACPO and local police

Basis in law
Implementation and enforcement of the drink-driving
laws

Description
Targeted on-road policing during the summer months withthe aim of catching and punishing those drivers who choose
to break the laws on drink and drug driving

Results and assessment
Notes and other information
A reduction in the percentage of drivers failing breath
tests in 2013 (5.1%) relative
to the 2012 (5.8%). A small
reduction in the numberof drivers failing the Field
Impairment Test (FIT) for
drug use. The reductions are
said to be lower than desiredfrom the campaign.

Driver CPC Periodic Training

StartedObjective
Participants
Sept 2008 (bus/coach driver) Drivers are required to hold a Lorry, bus and coach drivers
Sept 2009 (lorry driver)
Driver Certificate of Professional Competence (CPC).
Ended
The subsequent periodic
training requirement has
been introduced to provide
continuous driver training
for those drivers who are responsible for large numbersof passengers or drive a highnumber of miles.

UK8

Organizers
Driving Standards Agency(DSA)

Participants

Awareness campaign

ACPO Summer Drink and Drug Drive Enforcement Campaign

StartedSummer 2013;
a bi-annual campaign

Objective
To target individuals whochoose to drink at day-time
events during the summer
months to warn them of thedangers and potential repercussions of drunk driving.

Ended

Participants
Licensed drivers specificallytargeted at young, day-time
drivers

Organizers
Association of Chief Police
Officers (ACPO)

Notes and other information

3

United Kingdom

UK10

Awareness campaign

FootPrints

StartedObjective
To highlight the dangers of
being a young pedestrianthrough a collection of photographs produced by themessage target group.

Ended

UK11

Education/ awareness

THINK!

StartedOngoing

Objective
To make road users aware of
key road safety issues, withthe overall aim of improving
road safety.

Ended

UK12

UK14

Organizers
Road Safety GB

Conductors
Road Safety GB website

Basis in law

Description
Results and assessment
A photography competition launched to support the Second
UN Global Road Safety Week, whose theme was “pedestriansafety”. The rationale for the campaign was that the most
likely cause of death in young people in the UK is injury resulting from road use. This is an illustration of a worldwide
problem, which has been recognised by the United Nations(UN) and the World Health Organisation (WHO), as both apriority and an achievable target for reducing road-related
fatalities.

Notes and other information

Participants
Licensed drivers

Organizers
Department for Transport

Conductors
Department for Transport

Basis in law

Description
A range of communication activities (such as TV and radio
advertisements, fact and advice sheets) are used to convey
key messages relating to road safety. The central themes
include mobile phone use by drivers, drink and drug driving, fatigue, horse sense, motorcycling and seat belts. The
related website also provides information on campaign
strategy and a summary of the key messages that the campaign aims to deliver.

Results and assessment

Notes and other information

Organizers
Transport for London (TfL)

Conductors
TfL

Basis in law

Description
In line with the overall goal of working together, towards
roads free from death and serious injury, TfL have implemented a series of advertising campaigns to makepedestrians aware of the dangers of crossing busy roads.
The images portrayed in the campaign are powerful andgraphic, showing individuals who have been hit by traffic.
Concurrent campaigns target motorcycle speed, motorcyclist behaviour at intersections, and encourage elderly
pedestrians to use designated pedestrian crossings.

Results and assessment

Notes and other information

Organizers
Conductors
Royal Society for the Prevention of Accidents (ROSPA)

Basis in law

Description
Results and assessment
This charity organisation provides a suite of driver training
courses (from beginner to advanced level) with the focus on
reducing accident rates, saving money and improving driver
performance. Course themes include driver development,
familiarisation with UK roads, vehicle familiarisation, postaccident training, eco-driving, speed awareness, driver CPC
training, young driver training, and road safety engineering

Notes and other information

Organizers
UK Parliament

Basis in law
Proposed amendment toRoad Traffic Act 1988 Section 89

Description
The bill aims to introduce a one-year probation period after
the passing of a driving test, during which time the young
driver may not carry more than one passenger, the driver
must not have a blood alcohol level in excess of 5mg/100ml
breath, and the accumulation of more than six penalty
points will result in the revocation of the licence and theneed to retake the driving competence test. At the end of
the 12 month period, drivers can apply for a full licence only
if they have fulfilled necessary training requirements relating to motorway driving and night driving.

Awareness campaign“Stop, Think, Live”

Started2013

Objective
Participants
As part of the Safe Streets
Young pedestrian (underfor London - The Road Safety 16yrs)
Action Plan for London 2020,
this advertising campaign
looks to educate people so
as to reduce pedestrian casualties on the roads.

Ended

UK13

Participants
Young people (11-16 years
old)Training

Driver and fleet training

Started
Ended

Objective
To provide driver improvement courses for the everyday drive who would like toadvance their driving skills.

Education

Graduated Driving Licence Scheme Bill (HC Bill 22)

Started2013

Objective
To implement a graduateddriver’s licence scheme thattargets behaviours associated with three common risk
factors for young driver
accidents.

Ended

Participants
Licensed drivers and those
who drive for work

Participants
Newly-qualified drivers

Conductors

Results and assessment
Notes and other information
First reading of the bill in
the House of Commons:
19/06/2013. No second reading planned.

4

United Kingdom

UK15

Education

Road Safety Knowledge Centre

StartedOngoing

Objective
A subscription service bywhich knowledge regarding
road safety issues is widely
disseminated.

Ended

UK16
Ended

Description
Road Safety GB is a group of road safety professionals.
The Road Safety Knowledge Centre contains examples ofmaterials that have been submitted by local authority roadsafety teams and other organisations involved professionally in road safety from across the UK.

Results and assessment

Notes and other information

Objective
RoadSafe is a forum forpromoting and devisingsolutions to road safety
problems; via coordinatedresearch, dissemination of
educational material, hosting of knowledge centres,
and educational events.
Topics include young drivers, child transport safety,
motorcycling, cycling, anddriving while impaired.

Participants
All road users

Organizers
RoadSafe

Conductors
RoadSafe

Basis in law

Description
Results and assessment
RoadSafe is a collection of government representatives,
road safety professionals and members of leading transportcompanies who develop campaigns in line with their aimof reducing road deaths. The organisation itself looks toachieve its targets through coordinated efforts of industry,
traffic engineers, public health authorities, police and roadsafety professionals. A series of campaigns are accessible
online that promote the safe design and use of vehicles
and roads by sharing knowledge and encouraging innovation. The website frequently uses research to support its
guidance messages. There are six central themes for the
campaigns: young drivers, driving for work, safer vehicles,
safer roads, speed management and alcohol and drugs.

Notes and other information

Organizers
TyreSafe, a non-profit organisation

Conductors
TyreSafe

Basis in law
Road-worthy tyres musthave a minimum tread depth
by law

Description
A campaign to highlight driver responsibilities for tyre
maintenance and the potential legal and financial repercussions of failure to adhere to this advice. The campaign
incorporates local garages, tyre dealers and many otherorganisations, and uses free promotional materials including posters, leaflets, and web banners.

Results and assessment

Notes and other information

Organizers
Road Safety Wales

Conductors
Road Safety Wales roadsafety officers

Basis in law

Description
A mobile driving simulator was used to provide young road
users with demonstrations and practical experience ofimportant safety issues, so as to provide a more realistic
experience on dangers they might face on UK roads.

Results and assessment

Notes and other information

Started
2006

Objective
Participants
General road user education Licensed drivers
about the importance of tyre
maintenance in car driverand passenger safety.

Education and awarenessInteractive driving simulator

Started7-day campaign

Objective
Participants
To educate young road users Young pedestrians andon the dangers of distracdrivers
tion, peer pressure, drinking,anti-social behaviour and excessive speed whilst driving

Education

National Pilot Network of Child Pedestrian Training Schemes

Started
2002

Objective
To evaluate the long term
benefits and feasibility ofa young pedestrian safety
programme (the Kerbcraft
Programme).

Ended
2007

UK20

Basis in law

Tyre Safety Month

Ended

UK19

Conductors
Road Safety GB

Education

Ended

UK18

Organizers
Road Safety GB

RoadSafe Campaigns
StartedOngoing

UK17

Participants
All interested parties

Awareness campaign

Safe Streets for London

StartedObjective
A series of awarenesscampaigns as part of theRoad Safety Action Plan for
London 2020.

Ended

ParticipantsChildren (5-7 years old)

Organizers
Department for Transport
Road Safety Division

Conductors
Course provided by local
road safety volunteers

Basis in law

Description
A trial of an 18-month young pedestrian training programme by 64 local authorities in the UK, focussing onchildren in deprived areas.

Results and assessment
Notes and other information
The scheme was a success;young children showed improved road safety and many
local authorities continue tooperate some parts of thescheme after the pilot study
was completed.

Participants

Organizers
Transport for London (TfL)

Conductors
Transport for London (TfL)

Basis in law

Description
An example awareness campaign is the ‘Stop, Think, Live’campaign targeted at educating pedestrians about thedangers of crossing busy roads. Graphic images of accident
victims are used in the campaign in an attempt to deliver a
powerful message.

Results and assessment

Notes and other information

5

United Kingdom

UK21

Road safety policy

Strategic Framework for Road Safety

Started
2011
Ended
2020

Objective
To provide strategic
objectives and a vision for
future road safety in the UK;
motivated by previous roadsafety advancements andrecently identified ‘problem
areas’.

Education and training

Bikeability

Started
2011

Objective
Participants
To provide an accessible
Young cyclists
cycling proficiency scheme toequip young cyclists with thenecessary skills and confidence to use the roads.

UK22

Ended

UK23

UK26

Conductors

Organizers
Department for Transport

Conductors
Basis in law
Local school and communityled schemes

Description
A course designed for the young cyclist who has learnt toride a bicycle. The course focuses on three learning areas:
vehicle control, road knowledge and traffic handling, andjourney planning. The objective is to educate the age group
who are over-represented in cycling casualties.

Results and assessment
Notes and other information
The Department for Transport aims to reach 1.5 million
children with this training by
March 2015.

Rider Intervention and Developing Experience (RIDE) course

StartedOngoing

Objective
An intervention scheme toeducate those riders who
have been observed tobe riding in an anti-social
manner.

Basis in law
Legal grounded documentwith a vision for future roadsafetyDescription
Results and assessment
This strategic policy document identifies the steps to take tomake improvements in road safety in the following decade.
Key themes and possible actions are listed, with the potential outcomes for road safety highlighted. The document
focuses on improving road user education and attitudes,
empowering local authorities to make road safety decisions
that are tailored to their region, and providing more successful remedial methods and sanctions for inappropriate
road user behaviour.

Notes and other information

Participants
Motorcyclists

Organizers
Association of Chief Police
Officers (ACPO)

Conductors
Local providers appointed
by ACPO.

Basis in law
A remedial measure for those
who disobey the Road Traffic
Act requirement for ‘drivingwith due care and attention’.

Description
A remedial educational measure to improve motorcyclist
behaviour and as a consequence, road user safety. Similar
format to the ACPO Speed Awareness courses.

Results and assessment

Notes and other information

Education and awareness

THINK! Motorcycles

StartedOngoing

Objective
Participants
A campaign to raise motorcy- All Road Users
clist awareness of driver
behaviour and to raise driverawareness of motorcyclist
behaviour.

Organizers
Department for Transport

Conductors
Department for Transport

Basis in law

Description
Results and assessment
The campaign focuses on increasing driver vigilance to thepresence and movements of motorcyclists (‘Think Bike,
Think Biker’), highlighting times when drivers should beparticularly cautious e.g. at junctions and when parking.
The campaign has an emotive tone, by focusing on the riderof the motorcycle and the impact a collision has on them.
Motorcyclists are provided with similar guidance about safe
behaviour around other vehicles and the need for anticipation of the prevailing traffic situation.

Notes and other information

Organizers
Road Safety Wales

Conductors
Road Safety Wales

Basis in law

Description
Results and assessment
A workshop to allow older drivers to learn new skills and improve existing ones, whilst improving their confidence. The
drivers can also have their driving performance assessed tohighlight areas that need improvement.

Notes and other information

Organizers
Department for Transport

Conductors
Department for Transport

Basis in law

Description
Results and assessment
An online and advertising campaign to disseminate important information, advice and safety measures relating to theeffects of vehicle speed on road user safety.

Notes and other information

Ended

UK25

Organizers
UK Government/Department
for Transport

Education and awareness

Ended

UK24

Participants
All road users

Education and training

Older driver improvement workshop

Started
Ended

Objective
Participants
To improve the driving abil- Older drivers (over 60 years)
ity and confidence of older
drivers who volunteer for thecourse.

Education and awareness

THINK! Speed

StartedOngoing

Objective
To make drivers aware of
the necessity of obeying the
speed limit and the dangers
of excessive speed; so as toreduce speed-related road
casualties.

Ended

Participants
All drivers

6

United Kingdom

UK27

Education/awareness

Drinkaware

StartedOngoing

Objective
To reduce alcohol-related
casualties on UK roads.

Participants
All drivers

Organizers
Drinkaware (UK Charity)

Conductors
Drinkaware

Basis in law

Description
Results and assessment
Media publications and educational website to raise awareness of the drink-driving legal limit and the impacts anddangers of alcohol use before driving.

Notes and other information

Education/awareness

THINK! Drink-driving

StartedOngoing

Organizers
Department for Transport

Conductors
Department for Transport

Basis in law

Description
Similar to the Drinkaware campaign. This website uses casestudies of drivers who have been caught and punished for
drink driving, to illustrate the life-changing impact that thedecision to drink and drive can have.

Results and assessment

Notes and other information

Ended

Objective
Participants
To raise awareness of the
All drivers
legal drink-drive limit andalert drivers to the dangers
of breaking the law and thepotential legal, financial andsafety consequences.

Education/awareness

THINK! Mobile phones

StartedOngoing

Objective
Participants
To raise awareness of the
All drivers
dangers of mobile phone use
whilst driving, and the legal
consequences for those using a hands-free phone.

Organizers
Department for Transport

Conductors
Department for Transport

Basis in law

Description
Drivers are presented with facts about the risks of using aphone, with the difficulty in detecting impairments in thedriver’s own performance being highlighted. This is emphasised by the use of a ‘multi-tasking challenge’ whereby
drivers are presented with a road safety video task whilst
listening to a mobile phone conversation.

Results and assessment

Notes and other information

Participants
All drivers

Organizers
Department for Transport

Conductors
Department for Transport

Basis in law

Description
Road sign, motorway service station and radio awarenesscampaign to warn drivers of the dangers of driving whilst
tired, whilst they are in their vehicle.

Results and assessment

Notes and other information

Participants
All road users

Organizers
Department for Transport

Conductors
Department for Transport

Basis in law

Description
An online campaign showing videos and simulations of thepossible consequences of refraining from using seatbelts
in the vehicle. The campaign particularly focuses on young
people as these individuals (17-34 years) have been identified as having the lowest rate of seatbelt use.

Results and assessment

Notes and other information

Participants
Individuals caught not wearing a seat belt

Organizers
Association of Chief Police
Officers

Conductors

Basis in law

Description
A course offered as an educational alternative to financial
or legal punishment for failing to obey the law on seatbelt
use.

Results and assessment

Notes and other information

Participants
Drivers with a responsibility
for young children in theirvehicle e.g. teachers andclub leaders

Organizers
RoadSafe

Conductors

Basis in law

Description
An online webinar is provided to educate drivers of the(relatively recent) laws regarding child car seat user. The
Royal Society for the Prevention of Accidents (ROSPA) operate a similar educational website directed at parents.

Results and assessment

Notes and other information

Ended

UK28

UK29

Ended

UK30

Education/awareness

THINK! Fatigue

StartedOngoing

Objective
To raise awareness of thedangers of driving whilst
tired, especially for thosedrivers who drive for work.

Ended

UK31

UK32

Education/awareness

THINK! Seatbelts

StartedOngoing
Ended

Objective
To raise awareness of thelaw regarding seatbelt use,the dangers of not wearing
one, and the enforcement
possibilities that could follow disobedience.

Education/awarenessYour Belt - Your Life

StartedOngoing

Objective
A remedial education course
as an alternative for punishment for those drivers or
passengers who fail to wear
a seatbelt.

Ended

UK33

Education/awarenessFit and Sit Right Webinars

StartedObjective
To raise awareness of theneed for child seats, how to
select and use them, and theconsequences of failing to
do so.

Ended