Exceval™:
Solving Pain Points
in Pet FoodPackaging

Exceval™

Exceval™:
Solving Pain Points
in Pet Food Packaging
The pet food industry faces a range of challenges when it comesto packaging their products, impacting quality, sustainability,and efficiency. For brand owners in the pet food segment,these pain points are a daily reality and can incur costs that
affect their competitiveness. However, there‘s an innovative
solution: Exceval™.

Exceval™
Exceval™ is the answer to key pain points inthe pet food packaging industry. It provides aneffective fat barrier, sustainability, repulpability,and cost control. Brand owners in the pet foodsegment can benefit from the advantagesof Exceval™ by choosing an innovative andsustainable packaging solution that meets theneeds of their customers and the environment
alike. With Exceval™, you can elevate yourpet food packaging to the next level while
addressing the challenges of your industry.

Solving Pain Points
in Pet Food Packaging
Paint Point 1

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Fat Barrier and
Fat Permeability

Freshness
Preservation

Pet food often contains a high fat content that can challenge conventional packaging. Fat permeability can lead
to leakages, compromising the packaging and jeopardizing
product shelf life. Exceval™ provides an outstanding fatbarrier, protecting your packaging from the adverse effects of fats and oils.

In pet food packaging, maintaining freshness is paramountto preserve quality and nutritional value. Exceval™ excels
as a gas barrier material, particularly against oxygen, nitrogen, and carbon dioxide, even when exposed to elevatedrelative humidity levels. Exceval™ tackles freshness concerns, ensuring pets enjoy quality nutrition, and brandsdeliver trust.

Paint Point 3

Paint Point 4

Sustainability andEnvironmental Impact

Repulpability andRecycling

In the era of sustainability, consumers and businesses seek
eco-friendly packaging solutions. Conventional packaging,
especially those containing PFAS (per- and polyfluoroalkyl
substances), can have environmental impacts. Exceval™
can be applied as a solvent free, PFAS-free waterborne
coating on numerous substrates and provides superior
barrier level compared to traditional coatings.

The ability to reintroduce packaging into the recycling
loop is of great importance. Paper or board coated withExceval™ can be recycled in paper mills, minimizing environmental effects. It contributes to a circular economy
and allows brand owners to offer more sustainable packaging options.

Paint Point 5

Labeling andInformation Requirements
Pet food packaging often requires specific printing andlabeling requirements for information such as ingredientsand expiration dates. Coatings with Exceval™ are highly
transparent and glossy and provide excellent printability.

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Kuraray places great emphasis on developing materials
for a wide variety of sustainable packaging solutions
that don’t compromise on performance.

Adding value toyour products –worldwide
Kuraray Poval™, Exceval™, Elvanol™ and Mowiflex™ are the trademarks for polyvinyl alcohols
made by Kuraray. Their key characteristics — outstanding film-forming properties and high binding strength — add real value to your products. Our polymers are water-soluble, highly reactive,crosslinkable and foamable. They have high pigment binding capacity, protective colloid characteristics and thickening effects. The physical and chemical properties of Kuraray Poval™ makeit ideal for a wide variety of applications, ranging from adhesives through paper and ceramics
to packaging films. Many of our polymers are food contact-approved and thus suitable for foodapplications. Ecologically Kuraray Poval™ is advantageous due to its biodegradability and the factthat combustion does not generate residues. It is available in various particle sizes from granules
to fine powders.
Kuraray produces its wide range of Kuraray Poval™ grades in Japan, Singapore, Germany and theUSA. Kuraray’s global production and service network make us your partner of choice for innovative high-quality PVOH resins.
Kuraray – Here to Innovate.

Headquarters
Kuraray Co., Ltd.
Tokiwabashi Tower
2-6-4, Otemachi
Chiyoda-ku
Tokyo, Japan 100-0004
Phone: +81 3 67 01 1000
infopoval.jp@kuraray.com

Kuraray Poval™
product portfolio
Please contact your local
Kuraray office to discuss theright Kuraray product foryour needs.

Kuraray America, Inc.
3700 Bay Area Blvd.,
Suite 680 Houston, TX77058
United States of America
Phone: +1 800 423 9762

Kuraray Asia Pacific Pte., Ltd.
250 North Bridge Road
#10-01/02 Raffles City Tower
Singapore 179101
Phone: +65 6337 4123

info.kuraray-poval@kuraray.com

infopoval.sg@kuraray.com

Kuraray Europe GmbH
Philipp-Reis-Str. 465795 Hattersheim am Main,
Germany
Phone: +49 69 305 85 351

Kuraray China Co., Ltd.
Unit 2207, 2 Grand Gateway
3 Hongqiao Road, Xuhui District,
Shanghai 200030, China
Phone: +86 21 6119 8111

info.eu-poval@kuraray.com

infopoval.cn@kuraray.com

03_2024