Discover,Connect,
RetainOur Service Guide for
Foreign Companies
in Japan

San-Ten Consulting is a Management Consulting business based in Tokyo, Japan, specializedin Market Entry Support and Innovation Sourcing in the B2B business of chemicals and materials
For more information, visit www.san-ten.com.

San-Ten Consulting ©2020

San-Ten helps you discover, connect,
and retain B2B opportunities in Japan
San-Ten Consulting is a boutique consulting firm based in Tokyo specialized in market entry support andinnovation sourcing. Our focus is in the B2B business of chemicals and materials, including all adjacentindustries such as automotive, health care, pharmaceuticals, paint and coatings, and construction chemicals.
Utilizing our many years of experience in Japan, we can bridge cultures and ease the difficulties that arise
when different business customs and habits meet. San-Ten Consulting can help your business succeed acrossborders.

The San-Ten Approach:
Under our motto Discover – Connect – Retain, we deliver customized solutions for your actual needs. If you
are in search of a distributor for your goods, a representative to develop your business, or a new technology foryour innovation pipeline, we can help you with our knowledge, network, and experienced team of partners withhands-on managerial experience.

Discover → Connect → Retain
For Market Entry Support

DiscoverConnect

RetainMarket ResearchBusiness Partner Search*Representation / Business Development

For Innovation Sourcing
Technology Scouting*

CVC Investment Support** In cooperation with our financial service partner: M&A support, integration management and board representation
Depending on your market situation and needs, we can discover the market potential for you in Japan. We
can find and connect you to business partners, that can sell your products in the Japanese market. We canalso be your representative in Japan, discover new clients, introduce your products or services, and retain therelationship on the ground, without founding an expensive subsidiary in Japan.
If you are looking for new technologies and developments for your innovation pipeline, we can scout anddiscover new technology that is relevant for your business, connect you to the respective institutions, andhelp you in licensing, investments, and acquisitions.

Foreign Companies Support:
Companies that are already well establishedin Japan know that Japanese companies anduniversities are leading in many fields of technology
such as robotics, iPS stem cells, and batteries –just to name a few. It is not surprising that many
foreign companies would like to participate inthese technologies by partnering with Japanesecompanies, investing into startups, or cooperatingwith universities.
However, more often than not, new technology andbusiness development is located in centralized R&D
organizations in the home country. Geographicaldistance as well as language barriers make it
difficult to identify promising developments andpotential partners. Funding additional local staff forbusiness development and technology scouting canbe cost intensive. On the other hand, local sales
staff may have limited capacity and will focus ondevelopments in main business areas but not in
new and rising technologies. Setting cost and time
perspectives aside, in some cases it might also be
advantageous to approach a company or startup
anonymously without disclose your company’s namefirst.

we can discover important technologicaldevelopments to help filling your innovation pipelineand venture capital portfolio. After connecting you
to the technology owner, we will be here for you tonegotiate licenses and technology transfer.
If you are looking for investment opportunities foryour (corporate) venture capital activities, we will
support you by discovering promising startups.
Together with our financial service partner, wecan also find suitable consortium partners andrepresent your interests on the board of the portfolio
companies.
Small- and medium-sized enterprises (SME) are thebackbone of Japan’s industry and a very relevant
part of the innovation system. Therefore, we canalso focus on and discover SMEs with interesting
new technologies and connect them to you as
cooperation partners. Moreover, these companies
might also be interesting acquisition targets
which we can monitor for new developments, andeventually approach anonymously.

San-Ten Consulting can provide you with individual,
tailor-made support of your local forces in orderto help fulfill the needs and demands of theheadquarter without difficulties. Along the value
chain Discover – Connect – Retain, we will support
your technology search, CVC investments, andmarket research activities.

Marketing and market analysis in a Western styleare still not very common in Japan, and experienceis rarely found with local staff and managers. SanTen Consulting can support, advise, and guide yourlocal staff on all relevant topics and tasks – likemarket research and analysis, information gathering,
methodologies, presentations, etc. In addition, we
can also perform trainings in order to develop yourstaff to discover potential markets and technologies
autonomously in the long run.

With our technology background and our focus
on B2B activities in the chemicals and materials
industry, San-Ten Consulting can effectively support
your technology scouting activities in Japan.
Backed by our network to leading universities,(governmental) institutions, and startup ecosystems,

For improving oral presentation skills and slide
design to give compelling English presentations
to an international audience, we have developed aworkshop together with the Center for International
Careers (CflC). Please find more information on thewebsite of the CfIC.

Discover, Connect, Retain: A Service Guide for Foreign Companies in Japan
San-Ten Consulting ©2020

About San-Ten Consulting:
San-Ten Consulting was founded by Dr. Ralf Mayer who has worked for 15 years in different managerialpositions in a leading German chemical company and knows the consulting business from both sides.
Therefore, we always focus on individual, custom-tailored advice and consultation leading to practical results
and implementation. We want to become your long-term partner in Japan and add value to your business,foster partnership, and support your innovation pipeline.
You can find a more detailed background and experience overview of Dr. Ralf Mayer on our website.

Our Competitive Advantages:
Many years of consulting experience with broad knowledge in the areas of market entry
support and innovation management
Well experienced in market studies, business strategies, joint developments withcompanies, and joint research with academia in Japan, as well as M&A and CVC
Insights into several markets and industries on a B2B level, e.g. chemicals, automotive,
health care, pharmaceuticals, paint and coatings, and construction industries
Existing network to many corporations and SME, research institutes, universities,(governmental) institutions, venture capital organizations, and M&A agents in Japan
Deep understanding of Japanese culture and business customs, as well as intercultural,cross-border managementProvision of a one-stop solution by cooperating with reliable partners in other consulting
areas like legal advice, tax & accounting, communications, back office, or recruitment
Support of the Master of Business Engineering program at Steinbeis University as well asother universities and NPOs in Japan with lectures and mentorship
Membership in several foreign chambers of commerce in Japan

Contact Information:www.san-ten.com
Email: info@san-ten.com
Phone: +81 3 5322 1373

Shinjuku Nomura Bldg. 32F
1-26-2 Nishi-Shinjuku, Shinjuku-ku
Tokyo 163-0532, Japan