Discover,Connect,
RetainOur Service Guide forInnovation Sourcing
in Japan

San-Ten Consulting is a Management Consulting business based in Tokyo, Japan, specializedin Market Entry Support and Innovation Sourcing in the B2B business of chemicals and materials
For more information, visit www.san-ten.com.

San-Ten Consulting ©2020

San-Ten helps you discover, connect,and retain B2B opportunities in Japan
San-Ten Consulting is a boutique consulting firm based in Tokyo specialized in market entry support andinnovation sourcing. Our focus is in the B2B business of chemicals and materials, including all adjacentindustries such as automotive, health care, pharmaceuticals, paint and coatings, and construction chemicals.
Utilizing our many years of experience in Japan, we can bridge cultures and ease the difficulties that arise
when different business customs and habits meet. San-Ten Consulting can help your business succeed acrossborders.

The San-Ten Approach:
Under our motto Discover – Connect – Retain, we deliver customized solutions for your actual needs. If you
are in search of a distributor for your goods, a representative to develop your business, or a new technology foryour innovation pipeline, we can help you with our knowledge, network, and experienced team of partners withhands-on managerial experience.

Discover → Connect → Retain
For Market Entry Support

DiscoverConnectRetain

Market ResearchBusiness Partner Search*

Representation / Business Development

For Innovation Sourcing
Technology Scouting*CVC Investment Support** In cooperation with our financial service partner: M&A support, integration management and board representation
Depending on your market situation and needs, we can discover the market potential for you in Japan. We
can find and connect you to business partners, that can sell your products in the Japanese market. We canalso be your representative in Japan, discover new clients, introduce your products or services, and retain therelationship on the ground, without founding an expensive subsidiary in Japan.
If you are looking for new technologies and developments for your innovation pipeline, we can scout anddiscover new technology that is relevant for your business, connect you to the respective institutions, andhelp you in licensing, investments, and acquisitions.

Innovation Sourcing Support:
New products and innovations are the essential
lifeline of each and every company. Older products
usually have to face deteriorating prices, fierce
competition from emerging markets, threats fromnew legislative regulations, and a loss in market
share to new and advanced products. To keep
market shares and to survive as a company, acontinuous pipeline of innovations is a necessity –now more than ever before.
However, in-house R&D is rather expensive and,in many cases, focuses only on incremental
developments of existing technologies rather thanon completely new solutions. In addition, given
organizational structures and complex decisionmaking processes in bigger companies limit theflexibility and creativity of R&D departments.
As a solution, many companies have started to lookoutside their own premises over the past decade
to find new solutions, technologies, and eventually
innovation. Strategies like “technology scouting,”“open innovation,” or “technology M&A” are clearly
successful in obtaining new, innovative products andprocesses.
Without doubt, Japanis still developing hightechnology in many
areas. Robotics, battery
technology, and iPS stem
cell research are just someof them, where Japanesecompanies and universities
are at the forefront of thedevelopment. However,a perceived opaqueness of the market, language
barriers in communication, and publication oftechnology developments makes it difficult for many
foreign companies to find and benefit from Japanese
inventions.

possibility to participate and benefit from technology
developments and innovations in Japan. Along thevalue chain Discover – Connect – Retain,
we will support your technology scouting activities aswell as the search for promising investment targets
for your (corporate) venture capital operations.
With our substantial network to leading universities,(governmental) institutions, and startup ecosystems,
as well with our technology background, San-Ten
Consulting can effectively support your Technology
Scouting activities in Japan. We can discoverimportant technology developments and startups
to help filling your innovation pipeline and venture
capital portfolio. After connecting you to the R&D
institutes, spin-offs, or startups, we will be here foryou to negotiate licenses and technology transfer.
Together with our financial partner, we also support
your (corporate) venture capital investments bysearching for suitable consortium partners, and canrepresent your interests on the board of the portfolio
companies.
In addition to startups and academia, small- andmedium-size companies (SMEs) are the backbone of“We had been presented from the outsidewith approaches our best and year-long experts
in the area had not thought to be possible.”			

San-Ten Consulting wants to provide you with theDr. Peter Nagler
Former Chief Innovation Officer, Evonik Industries
Japan’s industry and still a very relevant part of theinnovation system. San-Ten Consulting can discover
SMEs with interesting new technologies, andconnect you to cooperation partners that also might
become potential acquisition targets in a later stage.
Furthemore, anonymous monitoring of competitor
developments is also an option.

Discover, Connect, Retain: A Service Guide for Innovation Sourcing in Japan
San-Ten Consulting ©2020

About San-Ten Consulting:
San-Ten Consulting was founded by Dr. Ralf Mayer who has worked for 15 years in different managerial
positions in a leading German chemical company and knows the consulting business from both sides.
Therefore, we always focus on individual, custom-tailored advice and consultation leading to practical results
and implementation. We want to become your long-term partner in Japan and add value to your business,foster partnership, and support your innovation pipeline.
You can find a more detailed background and experience overview of Dr. Ralf Mayer on our website.

Our Competitive Advantages:
Many years of consulting experience with broad knowledge in the areas of market entry
support and innovation management
Well experienced in market studies, business strategies, joint developments withcompanies, and joint research with academia in Japan, as well as M&A and CVC
Insights into several markets and industries on a B2B level, e.g. chemicals, automotive,health care, pharmaceuticals, paint and coatings, and construction industries
Existing network to many corporations and SME, research institutes, universities,(governmental) institutions, venture capital organizations, and M&A agents in Japan
Deep understanding of Japanese culture and business customs, as well as intercultural,cross-border management
Provision of a one-stop solution by cooperating with reliable partners in other consulting
areas like legal advice, tax & accounting, communications, back office, or recruitment
Support of the Master of Business Engineering program at Steinbeis University as well asother universities and NPOs in Japan with lectures and mentorship
Membership in several foreign chambers of commerce in Japan

Contact Information:www.san-ten.com
Email: info@san-ten.com
Phone: +81 3 5322 1373

Shinjuku Nomura Bldg. 32F
1-26-2 Nishi-Shinjuku, Shinjuku-ku
Tokyo 163-0532, Japan