Promoting the Society of Mutual Assistance -Aiming to build new “ties”- （Overview）（A variety of challenges）：a declining population, aged a population while fewer babies are being born, a severe financial situation, a shrinking consumer market, labor shortages, exhausted local economies,
problems with medical and long-term care, diminished public transportation networks, responses needed to frequent disasters, global competitors, concerns over frayed safety net systems
and weakened relationships or community-based ties , etc.
⇒ In order to lead to sustainable and stable economic development, we engage in efforts tailored to our different regional characteristics while recognizing and sharing a sense of crisis among all of the people.
It is essential to have a spirit of mutual assistance, that is to support each other, establish organic ties among the diverse agents and overcome the challenges together.

To Solve Local or Social Challenges, We Should Aim toRealize the “Society of Mutual Assistance” ＝ the ‘society built up by all, where new “ties” are established, while the various values and wills of individuals are respected’
In promoting the revitalization of the Japanese economy and regional communities, it is important for all the various agents to engage in activities in their familiar areas in the spiritof “mutual assistance,” that is, to help and support each other, while maintaining a spirit of “self-reliance” which means taking care of their own issues.

Efforts and Challenges of Actors of Mutual Assistance【（１）Local residents】①Recognize thechallenges which
exist in the local
community and have anawareness as a
stakeholder②Establish a better
local community
through makingefforts for mutual
assistance【（２）Communitybased organizations】③Share informationsuch as the contentsof activities ofcommunity-basedorganizations, etc.
④Vitalize
activities bycommunity-basedorganizations, etc.

Eight Agents and 24 Challenges【（３）NPOs, etc.】【（４）Companies】⑤Share information
on volunteer ordonation
opportunities⑧Increase a role ofcompanies as actorsthat support thecommunity⑥Develop humanresources inintermediaryorganizations andreinforce theirfinancial base

⑨Promote sustainable
development ofcompanies through CSR
activities⑦Identify and share
local challenges⑩Actively shareinformation on the CSR
activities of companies【（５）Social
enterprises】【（６）Regional financial
institutions】【（７）Educational
institutions】⑫Make social
enterprises
economically selfreliant⑮Increase a role ofregional financial
institutions asadvisors⑬Improve management
know-how of social
enterprise operators⑯Promote informationexchange and mutual
understanding among
financial institutions
and NPOs, etc.

⑱Develop humanresources that will playa central role inpromoting the society ofmutual assistance in thefuture by educational
institutions⑭Facilitate local
SMEs’ entry intosocial enterprises⑪Increase employees’
motivation andestablish social brands
through CSR activities

Concrete Image of the Society of Mutual Assistance We Should Aim for and Paths to Realize Such a Society（１）Establishing ties
①Establish “places for the society of mutual assistance”
according to regional characteristics（ⅰ）Place for the society of mutual assistance②Share information on challenges and attractiveness of the local
community and set up a discussion forum③Establish “places for the society of mutual assistance” bythe various agents and expand the scope of their activities④Develop human resources to serve as coordinators to solve local
challenges⑤Vitalize personnel exchanges beyond each sector（ⅱ）Roles of NPOs, etc.
⑥Establish new ties between people through NPO activities, etc.
⑦Increase the number of those who sympathize with NPO
activities, etc. through a system of “visible” participation⑧Provide effective consulting services in collaboration withexperts⑨Expand the scope of NPO activities, etc. through theparticipation of women, the elderly and youth⑰Establish a local
platform forcooperation centering
around regional
financial institutions⑲Increase theopportunities of CSR
activities in school
education⑳Promote CSR activities
by universities as local
bases【（８）Government】㉑Understand the importanceof solving challenges
through voluntary efforts㉒Need cooperation withingovernment and in a wider
area among neighboring local
governments㉓Need researches on theimpact of providing grants
for NPO activities, etc.
㉔Expect government
employees to play a role ascoordinators to solve local
challenges

Three Images and 27 Paths（２）Vitalizing local communities⑩Vitalize local communities through reinforcing the foundations ofdiverse agents in the community（ⅰ）Regional financial institutions⑪Vitalize the activities of regional financial institutions aiming
for coexistence and mutual prosperity with the community⑫Establish a system for regional financial institutions to utilize
the know-how of retired employees（ⅱ）Companies, etc.
⑬Engage in efforts to link the core businesses of companies withsolution of social challenges⑭Make efforts toward self-reliance and development of social
enterprises⑮Promote the socialization of local SMEs（ⅲ）Community-based organizations and Educational institutions⑯Restore “Kinjyo” relationships (relationships of mutual
assistance with neighbors) using opportunities of disaster drills,
etc.
⑰Promote CSP activities in the school curriculum⑱Promote development and certification of experts by universities
in collaboration with companies, NPOs, etc. and the government（３）Promoting participation（ⅰ）Significance of volunteer activities and donations⑲Organic collaboration with CSR and pro-bono activities ofcompanies（ⅱ）Expanding the number of volunteers and breeding of the culture ofdonation⑳Develop an environment where people can easily participate involunteer activities㉑“Visualize” volunteer activities㉒Develop fund flows within the community through experience of
successful donations㉓Improve the fund-raising capacity of fund raisers and reinforce
the foundations（ⅲ）Fund flows within the community㉔Increase recognition of community foundations and civil funds inthe local community㉕Promote collaboration among community foundations and civil funds,
and reinforce their functions㉖Vitalize fund flows in the community through promotion of social
investments㉗Consider various efforts to expand social investment