Entering the Era of Big Data
ICT Solutions for a New Age
Making sense of Big Data

Big Data is a broad term used
to describe data sets that are so
big that traditional methods ofdata processing are inadequate
to compute, store, process andanalyze them. It also refers to
the use of predictive analysis to
extract value from a particular
set of data.
Data now stream from every
aspect of daily life. The data flow
is so voluminous that businesses,
governments and individuals
struggle to make meaningful
sense of it. Data is generated notjust from phones, computers andcredit cards; smart systems thatmonitor traffic, buildings andeven healthcare contribute to thisendless stream of information
inundating the world. And this isjust the tip of the iceberg.
Information Communication Technology (ICT) plays animportant role in making senseof Big Data. As our lives growincreasing inseparable from thedigital world, and every action
generates an ever increasing poolof information, how data is managed and stored becomes evenmore crucial.
In the era of Big Data, connectivity together with the ability
to store data securely, and process
it meaningfully will determinehow successful a business can become. Hence solutions that allow
secure storage and managementof critical data while allowingease of access will shape how

well an organization or businessis able to handle Big Data.

Across Southeast Asia, Big
Data is beginning to make its
presence felt and governments
and businesses are starting torecognize the potential benefits
that can be gained. However, not
all Southeast Asian countries arenecessarily equipped technologically, to jump onto this bandwagon. So which countries are primed
to benefit from the ICT solutions
that are capable of harnessing theBig Data revolution?

Why Thailand

In Thailand, ICT is activelypromoted by the government as adevelopmental tool for the country to move towards a knowledgebased society and economy. The
move towards a digital economy
has gathered even more pace withthe unveiling of the Digital Economy Plan in November 2014. The
plan is designed to utilize digital
tools to drive the economy. The
Association of Thai ICT Industry(ATCT) estimated that Thailand’s
ICT market value reached nearly$20 billion in 2012, with the communications industry capturing
76% of the market share while
hardware and software segments
took up 17.6% and 5.5%, respectively.
Comparative to her Southeast
Asian neighbors, Thai companies
are significantly more technologically advanced. And while there
are numerous companies offering
a range of ICT solutions, there are
few that offer a holistic approachto this issue. As such businesses
often find themselves in situations
where they have to work withmultiple vendors just to integrate
hardware and software solutions.
While for a long time, this has
been the accepted practice, things
are beginning to change.

Toshiba’s vision of a “HumanSmart Community” is built on
the promise that a safe, secureand comfortable society can beachieved through technology thatenhances everyone’s well-being.
This can be delivered throughtheir product philosophy, “lifenology”. A combination of thewords “life” and “technology”,“lifenology” refers to technologies, products and services thatcome together to create solutions
that have transformative effect on
the quality of human life.
Debuting in 2014, Toshiba,through its regional arm Toshiba
Asia Pacific (Thailand) Co.
Ltd. (TATC) provides “totalsolutions” tailored to common
client’s needs. From planningand consultation, to operations
and maintenance, with intensive
support systems accessible on request, from anywhere, day in day
out, TATC is looking to tap into
Thailand’s ICT market. Alreadywith a presence in Singapore,
the new entity in Thailand is its
second step towards enhancing its
business in the ASEAN region.

Collaborative Innovation

By utilizing the company’s
broad experience in system architecture, insights from customers,

Industry Solutions•• Distribution/Media Solutions, etc

By focusing on “humanstrength”, “technology strength”
and “support strength”, Toshibacontinually looks to enhance•• Platform Services

Platform Products

Business Solutions

HRM Solutions• (HumanResource Management)

Engineering Solutions•• Image Inspection Equipment, etc

Comprehensive Engineering Solutions

CRM Solutions• (Customer
Relationship Management), etc

Industry Solutions

Driving TATC’s foray into
Thailand’s ICT ecosystem will be
the philosophy of ‘Collaborative
Innovation’. Toshiba Solutions
Corporation’s basic stance is toshare a variety of issues withcustomers in order to realize
customer growth and prosperity.
Customers are treated as partners,
working in tandem towards
innovative solutions in orderto create a better business environment.

Platform Solutions

Manufacturing Solutions

Solutionsas well as original technologies
and support strength, Toshiba isable to meet the varied needs ofthe customer. With ample support from the sales, technology
and development department,
reliable and fast solutions canbe provided.

What Toshiba can provide
With consultation services and field know-how covering a broad range of industries, Toshibaprovides system integration services to solve your business problems.

Platform Solutions

Optimum services and products are combined as necessary to meet the customer’s requirements for aplatform supporting the system foundation, and are offered as a solution to solve the problem.

Engineering Solutions

With a strong background in leading technology as well as rich experience and performance, Toshiba
creates new forms of solutions and systems for a broad range of industrial sectors.

Business Solutions

Toshiba provides software solutions and services for managing and enhancing customer’s business,based on our years of expertise and best practices from various industries.

customer satisfaction as theNo. 1 solutions partner, earning
the highest evaluation and trustfrom their customers. Toshiba’s
principle vision of “collaborative innovation” is reflected in
the provision of ICT technologies that address sustainable
development issues and optimize
business performance, no matter
how radically those business requirements may change and grow.

Total Life Cycle Support
for ICT Solutions

Toshiba offers total solutions
from planning to consultation,operation and maintenance. Thisintensive life cycle of support
covers Industry, Business, Engineering and Platform solutions.
With consultation services
and field know-how covering abroad range of industries, Toshibaprovides ICT system integration
services that incorporate embedded business problem-solving
capabilities and cross-industry
solutions – built to client’s needs,
combining an efficient, secureand stable platform, with expert
advice and enhancement models
available on request.
Toshiba’s engineering, technologies and advanced researchsupport solutions, among otherkey services, involves the useof advanced production technologies that are produced by
Toshiba’s state-of-the-art “ITEngineering Laboratory” and“Manufacturing EngineeringCentre”, where the finest innovations in information communications technology are created andtested. This allows Toshiba todeliver to its clients the most efficient and highest quality products
and solutions.
Having evaluated Thailand’s
future ICT needs, TATC has created a project methodology thatencompasses all aspects, providing a holistic approach to providing ICT solutions. This project
development process includes:
1. Business to ICT Alignment
Consultancy
2. Detailed Requirements
Analysis
3. Solution Architecting & Design
4. System Implementation(Installation, Configuration.
Customization & Development)
5. System Integration & Testing
6. Project Management
7. System & Network Maintenance Support Services
With a long tradition of innovation in Japan’s history ofcomputers, Toshiba continues
to blaze a trail in ICT solutions.
With an everchanging businessenvironment that is increasingly
dependent on cloud computing, where businesses “use” but
don’t “own” systems, Toshiba’s
expertise in high level technology, construction of various IT
infrastructure and a support teamdesigned to service and maintainthe system, sets them apart fromthe competition.

Toshiba Know-how:
A Choice for Thailand

Toshiba Group has inherited aname of excellence as the world’s
leading innovator of technology.
With core business advantages
in handling the IT field, Toshiba
Solutions possesses next generation research capabilities andtechnology strengths from decades of cultivation and organizational input. TATC operates asa subsidiary of Toshiba group,with growing reach and influence
expanding across Asia.
To see the whole picture, Mr.
Hiroyuki Sawada, President ofToshiba Asia Pacific (Thailand)Co., Ltd. says, “while we appreciate our urban comforts today, it
is important that we help develop
the country of Thailand with asustainable future in mind.”
As Thailand continues its drive
to create a digital economy toboost its GDP, Toshiba remains
committed to its corporate vision of growing creativity andinnovation as well as contributing to a safer, comfortable andmore secure society for everyone,everywhere. In Thailand’s push toenhance its ICT infrastructure,
Toshiba will continue to play animportant role in this development.