CaseStudy

Healthcare

Eargo Names Taboola as One of their
Top Sources for Quality Leads“Taboola’s Smart Bid had an immediate positive impact on our lead generation campaigns intwo meaningful ways: first, it led to an almost instantaneous 20% decrease in our cost per lead.
Second, it greatly reduced the amount of time we have to spend on optimizations, as Smart Bid
removed the need to manage bids at a site level. Thanks to Smart Bid, we now spend more time
thinking about meaningful targeting and creative strategies, and less time worrying about rotebid management.”- James Noyes (Growth Marketing Manager)

COMPANY

Eargo sells invisible, comfortable, rechargeable
hearing aids direct-to-consumers online. Thecompany is dedicated to making the treatmentof hearing loss easy.

CHALLENGE

Reach a new, highly-targeted audience—those withmild to moderate hearing loss and an interest inhearing health—at scale, while achieving their target
cost per lead (CPL).

SOLUTION

Use the Taboola discovery platform’sperformance marketing capabilities to drive
traffic to their homepage and product pages toultimately convert traffic into leads.

RESULTSWith Taboola, Eargo achieved a 30%
decrease in CPA and increased their purchaseconversion rate by 35%.

30%
Decrease in Cost Per
Acquisition (CPA)35%
Increase in Purchase
Conversion Rate

CaseStudy

Healthcare

Introduction

Eargo doesn’t believe that caring for your hearing
health should come at the cost of compromising yourlifestyle or appearance. The company is on a mission
to empower customers to feel good, while making
hearing easy.
They are a company of ENT surgeons, industry
professionals, tech geeks and dreamers working
tirelessly to change hearing health, every day. They

stand united in their belief that people should be able
to hear life to the fullest, without compromising theirlifestyle, appearance or finances.
Based in Mountain View, California, Eargo is one of thefew companies that both manufactures hearing aids andsells them, direct to the consumer. Their hearing aid isinsanely comfortable, virtually invisible and to top it alloff, rechargeable just like a smartphone.

Eargo Successfully Reaches Audience with Mild to Moderate
Hearing Loss with Taboola Targeting

CaseStudy

Healthcare

Taboola Smart Bid Decreases CPA by 16% for Eargo in 2018.

Eargo was looking for new ways to further optimize
their campaigns with Taboola and decrease their CPA.
Smart Bid allowed them to do so automatically as theircampaigns were running.
Taboola Smart Bid is a bidding feature that helps
advertisers maximize their campaign performanceby automatically adjusting the baseline bid of every
impression based on the likelihood to drive conversions
or page views.
The implementation of Taboola Smart Bid across theircampaigns decreased Eargo’s CPA by 16%.

Eargo Sees Better Scale with Native Ads than Search, Social Channels

Eargo knows their market well, and they neededa channel where they could reach an audience
experiencing mild to moderate hearing loss. Search
wasn’t showing returns for this audience.
Eargo turned to native advertising, for which Taboola
was their number one option. Taboola drove aquality audience that Eargo had not seen from anyother platform.

To drive this success, Eargo distributed both their
homepage and product landing page with three different
versions of their creative. When they saw the homepage
perform, they retargeted users that didn’t convert andsent them to the product landing page for even better
scale.

Eargo Decreases CPL and Increases Conversions at Scale with Taboola

With Taboola, Eargo achieved a 30% decrease in
CPA, and increased their purchase conversion rateby 35%.
Eargo launched new campaigns that include interest
targeting, as well as some that target specificpublishers. They found value in their accountmanagement team, who assisted them in optimization,and look forward to expanding their relationship with
Taboola in the future.