CaseStudy“Looking to diversify our media mix, we turned toTaboola to help us reach relevant consumers on
premium publisher sites in the UK. Taboola worked
closely with us to lower our CPA in several different
ways, and are now a fundamental part of how welook to attract new customers.”- Sam Frost, Marketing Strategy Director, Look After My Bills

10,000
New Memberships inJust 9 Months

22%
FINANCE

Look After My Bills Gains
10,000 New Memberships inJust 9 Months with TaboolaLower CPA After Adding
call-to-action (CTA) Buttonto Creatives60%
Decrease in CPA Using
Taboola’s Attentive Audiences

CaseStudy
CaseStudy

COMPANY
Look After My Bills is an auto-switching service that isdedicated to making energy bills better for consumers.

CHALLENGE
Diversify media mix beyond Facebook to reach consumers
on the open web, while also increasing memberships at alow cost per acquisition (CPA)
SOLUTION
Use Taboola to distribute advertorial content and retarget
relevant consumers with Taboola Attentive Audiences.
RESULTSWith Taboola, Look After My Bills was able to gain
10,000 new memberships in just nine months. The use of
Taboola’s attentive audiences reduced CPA by 60%, while
the use of a CTA button reduced their CPA by 22%.

Look After My Bills Uses Taboola to Reach Relevant
Consumers Across Premium Publisher Sites

CaseStudy
Introduction
Look After My Bills is an auto-switching
service that is dedicated to making energy
bills better for consumers. They’re on amission to reach out to everyone getting
ripped off on their energy bills and to stop thesupplier loyalty tax.
They pitched their service on BBC Dragons’
Den and all five Dragons made them an offer.
They walked away with two Dragons and thebest deal in the history of the den.

CaseStudy
Look After My Bills Finds 10,000 Potential
Customers on Premium Sites Across the Open Web
Look After My Bills was looking to reach more United Kingdom (UK)
residents missing out on savings for their utility bills. They wanted to diversify
their media mix beyond Facebook to the open web, in order to reach highquality audiences on premium publisher sites.

scroll depth, and the number of pages a user visited within a session
are measured by Taboola’s algorithm, and the strength and depth ofthese behaviors are used to define an Attentive Audience specific to ouradvertiser’s campaign.

The Addition of a CTA Button on Look After My
Bills’ Creatives Reduced CPA by 22%

Working with Taboola, Look After My Bills used advertorial content toreach potential consumers, which provided them the opportunity to tell theirstory and convince people to convert. This advertorial content was hosted on
several different sites, like Pocket Your Pound, and others.

Look After My Bills worked with Taboola to optimize their campaigncreatives for all of their campaigns. A new creative ad format from Taboola
allows advertisers to add a CTA button, which reduced Look After My
Bills’ campaign CPA by 22%.

Their campaigns were powered by Smart Bid, Taboola’s automated bidding
feature designed to maximize the conversions your campaigns generate
based on advertisers’ marketing objectives.
Campaigns were directed to the homepage of this client’s site.

The call to action (or CTA) appears as a button alongside the creative,
and is designed to catch the attention of users and drive them towards aspecific post-click action based on the campaign KPI.

Taboola’s Attentive Audiences Reduces Look After
My Bills Retargeting Campaign CPA by 60%

Look After My Bills Expands Partnership withTaboola Leveraging Video

Look After My Bills also ran retargeting campaigns with Taboola to drive
traffic directly to their website’s homepage. This campaign captured those
who had responded to their advertorial campaign but hadn’t yet converted
using Taboola’s Attentive Audiences.

After seeing initial success with performance campaigns, Look After
My Bills expanded their partnership with Taboola to test video. With
Taboola, they distributed a recent TV commercial which was measured
with branding goals.

Attentive Audiences are groups of people that have spent a significant
amount of time on a company’s website or landing age, but haven’t yet
converted. Behaviors like number of recurring visits, time spent on site,

Taboola is now a fundamental part of the Look After My Bills
marketing mix.