CaseStudy“With the help of Taboola’s tools andfeatures, B-Cure Laser is able to reachthe right user at the right place andtime. We’re able to generate leads andhigh-quality users with amazing CPAs
that fit our goals and targets.”-Maor Ankonina, Digital Marketing Manager,
B-Cure Laser

25%Lower CPA
HE A LTH

B-Cure Laser Finds That
30% of Their Leads Come
From Taboola

30%
Of Leads FromTaboola

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CaseStudy

COMPANY
B-Cure Laser is a medical equipment company
that develops, produces, and promotes pain relief
products.
CHALLENGEB-Cure Laser wanted to advertise their product inthe most premium locations on the open web andgenerate leads at a lower CPA (cost per acquisitionof a lead).
SOLUTION
Create video, landing pages, and creatives forsponsored content ads with Taboola and directtraffic to thoughtfully-created articles.
RESULTS
B-Cure Laser saw a 25% lower CPA and foundthat 30% of their leads came from Taboola.

With Taboola, B-Cure Laser Was Able
to Lower Their CPA by 25%

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Introduction
B-Cure Laser is a medical equipment
company that develops, produces, andpromotes pain relief products. Each model of
their laser devices brings with it its own unique
set of benefits for users.
In order to generate high quality leads in ascalable, cost-effective way across premium
publisher sites, B-Cure Laser turned toTaboola. With Taboola sponsored content,
B-Cure Laser was able to successfully drive
high-quality leads at a lower CPA and find that
Taboola was having a real impact on theirbottom line.

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B-CURE LASER USES TABOOLA’S DATAMARKETPLACE TO CREATE AUDIENCE-SPECIFIC ADS

FOR B-CURE LASER, TABOOLA’SCORRELATION TO SALES IS CLEAR

For B-Cure Laser, no two customers are the same. They know that every
customer has a specific ache or pain that’s driving them to buy their product,and it was important to them to address these literal pain points in their adcreatives.

When a potential customer moves from a Taboola ad to oneof B-Cure Laser’s content-focused landing pages, they’re
eventually met with a form where they can leave their name andphone number to receive more information about the product.

B-Cure Laser makes use of Taboola’s Data Marketplace to create theirown audiences, which they can then analyze, learn from, and update
campaigns specifically for. Taboola’s Data Marketplace uses third party data
to leverage over 20,000 demographic, interest, and intent segments from
45+ industry-leading data partners.

B-Cure Laser’s team then reaches out to these potential
customers to answer their questions and further connect themwith the best possible product for their needs.

B-Cure Laser uses Taboola’s video for sponsored content and creative
best practice to engage their users
By using Taboola’s Video for sponsored content, B-Cure Laser was able toincrease user engagement with their product and leverage the results using
educational and how-to tutorials featuring Israeli celebrities.
In addition, by creating ads that called out audiences with a specific pain
(knee pain, lower back pain, etc.), B-Cure Laser was then able to direct aninterested person to a landing page that was most relevant for them, withmore information on which B-Cure Laser product could be of the greatest
use to them.
By creating ads that called out audiences with a specific pain (knee pain,lower back pain, etc.), B-Cure Laser was then able to direct an interested
person to a landing page that was relevant for them, with more information
on which B-Cure Laser could be of the greatest use to them.

INGAGE MEDIA AND TABOOLA COLLABORATED

B-Cure Laser is able to attribute 30% of their leads from the ads
they run with Taboola, signaling to them that the traffic generated
not only comes at a lower CPA, but that it’s high quality, too.
B-Cure Laser and Taboola have a strong working relationship,and plan to continue working together in the future. With
confidence in their account management team at Taboola,
B-Cure Laser has tried (and found success with) new Taboola
offerings such as video for sponsored content, and they plan oncontinuing to test and iterate.