“We were running B2B campaigns, directing potential
customers to blogs and editorial content related to ourservices. Then we worked with Taboola to change ourcampaigns structures and retarget already engaged
audiences with lead-generating landing pages. As aresult, our qualified lead rate increased from 70% to92% in just a month.”- Onurcan Acar, Digital Marketing Manager, Multinet Up

92%

Qualified Lead Rate

75%FOOD

Multinet Up Achieves 92% Qualified
Lead Rate with Agency ALM Corpand Taboola Ads

Increase inConversion Rate

49%

Decrease in Cost PerQualified Leads

COMPANY
Multinet Up, established in 1999, was founded as a Turkishmeal card company that has evolved into a leading fintechbrand. Their agency ALM Corp provides digital marketing
services to over 1000 consultants and agencies globally.

CHALLENGE
Drive qualified leads from companies looking to sign up
for their services.
SOLUTION
Use Taboola image ads and motion ads to reachand retarget audiences with editorial content andlanding pages
RESULTSWith Taboola, Multinet Up and ALM Corp reached a
92% qualified lead rate, 75% increase in conversion
rate, and 49% decrease in cost per qualified leads.

Introduction
Multinet Up was established in 1999 as ameal card company for businesses, and it has
evolved into one of the leading fintech groups
in Turkey. Multinet Up offers a virtual payment
infrastructure to help companies manage
employee-related expenses such as mealcards, fuel, flexible fringe benefits, rewards,travel, and accommodations. Its ecosystem
includes over 200,000 institutions, 2 million
card users, and a range of branded solutions
including MultiPetrol, MultiGift, and MultiTravel.
Founded in 2000, ALM Corp is a leading
Canadian agency, providing digital marketing
services to over 1000 consultants andagencies globally. With a commitment toservice excellence across the e-marketplace,
ALM Corp harnesses the latest tools andmethodologies to help consultants capture
new customers and retain their current ones.

Multinet Up Retargets Highly Engaged Audienceswith Taboola Ads

Multinet Up Increases Qualified Leads andConversions In Just One Month with Taboola

Multinet Up and ALM Corp were already running B2B campaigns toreach companies who might be interested in signing up for their services —particularly the Multinet Up meal card and MultiPetrol fuel service. To getahead of competitors and drive qualified leads, however, they neededa new strategy.

With this new campaign structure, Multinet Up and ALM Corp saw asignificant boost in performance.

The brand and agency worked with Taboola to create separate campaigns:
one that reached new customers with editorial content, and one that
retargeted already engaged customers with lead generation forms.
Together, they launched a campaign including image ads and motion ads
across Taboola’s extensive network of premium publisher sites, reachingaudiences on desktop and mobile. Image ads include an engaging thumbnail
and headline. Motion ads include visuals that move for up to 15 seconds,
and look like a GIF. They’re designed to be eye-catching and improveadvertiser campaign results. Multinet Up further complemented its ads withdescriptions, which offer more information pre-click, and call-to-action (CTA)
buttons, which drive users to complete a specific post-click action.
Multinet Up and ALM Corp also built custom ads to use Taboola’s
Attentive Audiences feature. With Attentive Audiences, advertisers can target
specific groups of users that have spent a significant amount of time on theirwebsite, but haven’t yet converted. Customer behaviors such as number ofrecurring visits, time spent on site, and more, are measured by Taboola’s
algorithm, and the strength of these behaviors are used to define the rightAttentive Audience for each advertiser’s campaign.

Their qualified lead rate for retargeting campaigns promoting MultiPetrol
services increased from 72% to 92% in just one month. Meanwhile
the cost per lead decreased by 49% and the conversion rateincreased by 75%.