“We were excited to test Taboola’s new Dynamic
Creative Optimization E-Commerce solution. As theperformance of our first campaign improved heavily
over time, we now integrated DCO to ABOUT YOU’s
performance marketing mix.”- Florian Glashoff, Team Lead Display & Video, ABOUT YOU- Lina Zeiss, Performance Marketing Manager, ABOUT YOU

FA S HI O N

ABOUT YOU Achieves 679%*
Average ROAS with Taboola
Dynamic Creative Optimization

679%
Average ROAS

COMPANYABOUT YOU is one of the largest fashion and lifestyle
stores in Europe, digitizing the classic shopping stroll by
creating an inspiring and personalized shopping experienceon the smartphone.

CHALLENGE
Drive incremental e-commerce sales on the open web byretargeting past website visitors with personalized content.

SOLUTION
Use Taboola Dynamic Creative Optimization to customize andoptimize ad creatives for users in real time, driving increased
clicks and conversions.

RESULTSWith Taboola Dynamic Creative Optimization, ABOUT YOU
achieved a 679% average ROAS and delivered more
personalized customer experiences.

ABOUT YOU Delivers Personalized Ad Creatives atScale with Taboola

Introduction
ABOUT YOU digitizes the offline shopping
stroll by creating an inspiring and personalized
shopping experience on the smartphone. At
ABOUT YOU, the focus is on the customers,
who are supported in expressing themselvesindividually through fashion. On the website
aboutyou.com and the multi-award winning
ABOUT YOU app, customers find versatile
inspiration and over 600,000 items fromaround 3,800 brands. With more than 45
million unique active users per month,
ABOUT YOU is one of the largest online
fashion stores in Europe. It is active in all
key markets in Continental Europe and in
total provides worldwide shipping options toaround 100 countries.

ABOUT YOU Re-Engages Website Visitors withTaboola Retargeting

ABOUT YOU Drives Incremental E-Commerce Sales
Across the Open Web

ABOUT YOU aimed to increase e-commerce sales on the open web andretarget people via native ads who would have already visited their site. As aleading native ad platform, Taboola helps people discover things they may
like by reaching them with recommended content on top publisher sites.
Powered by a massive dataset and artificial intelligence, Taboola works withover 15,000 advertisers to reach millions of users across the open web.

ABOUT YOU tested DCO with their biggest market: Germany. They wereable to capture attention by optimizing a variety of ad elements in real time,including images, pricing, and banner sizes. Taboola also seamlessly adapted
the tool to ABOUT YOU’s needs, aligning with the brand’s target KPIs andattribution model, as the optimization and reporting was based on what
ABOUT YOU wanted to achieve.

Taboola is constantly building innovative, forward-thinking tools to
help advertisers improve performance and meet their goals. Offering
ABOUT YOU a risk-free test of their new capability, Taboola Dynamic
Creative Optimization (DCO), helped both sites.

With Taboola’s new capability, ABOUT YOU generated an 679% average
return on ad spend (ROAS)*. And, most importantly, they were able toretarget and re-engage already active users on environments they could not
be fully reached before, to drive them further down the funnel to complete
their purchases.

DCO is an ad technology that builds customized ad creatives for users in realtime, increasing clicks and conversions. Basically, Taboola tracks the brand’s
website interactions with the Taboola Pixel. So any time someone views aproduct, adds something to their cart, or goes to check out, Taboola canretarget them with relevant offerings that match their interests. Meaning, oneshopper might see an ad for sportswear while another sees an ad for ankle
boots — all based on their past interactions.

After the success of this test campaign, ABOUT YOU is now using DCO tofurther test strategic markets on the Taboola network. They’re also working
hand-in-hand with Taboola’s e-commerce team to build optimization tactics
and strategize new ways to improve performance.

* in Q4/2022