Viber Ads, Cookies & Tracking Technologies Policy[Last Updated: August 22, 2023]
Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, “Viber”, “we”,“our”, or “us”) maintain our websites available at: www.viber.com andwww.forbusiness.viber.com, and our mobile applications, services and tools (collectively,
the “Services”, and as further detailed under Viber's Terms of Service).
We, along with our advertising partners and vendors, use a variety of tracking technologies,
including cookies, for various purposes, including to learn more about how people use theServices (e.g., through internal statistics) in order to enhance and improve our Services,
provide our users with personalized content including ads, for security purposes, etc.
This Ads, Cookies & Tracking Technologies Policy (“Ads & Cookies Policy”) forms an integral
part of Viber's Privacy Policy and further details the data we collect for advertising, directlyfrom you or by using cookies, pixel, SDK and tracking technologies, how we use this data,
and your opt-out rights and options.

Table of Contents
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Cookies & Other Tracking Technologies: What Are They & Categories of Cookies
Cookies & Tracking Technologies Used on Viber Services
Advertising and Marketing PolicyYour Choices & How to Opt-Out
Additional Information – Types of Tracking Technologies and Unique IdentifiersContact Us

Cookies & Other Tracking Technologies: What Are They & Categories of
Cookies
We, and our third-party partners, use cookies on our websites, as well as other tracking
technologies on our Services, including, for example, technologies known as HTTP cookies,
HTML5, Flash local storage, embedded scripts, and Unique Identifiers (as defined below),used for tracking on our mobile application (collectively, shall be referred to herein forconvenience as "Cookies", unless otherwise stated). You can find explanation regarding eachsuch technology under the Additional Information – Types of Tracking Technologies andUnique Identifiers section below, and with respect to the use of Unique Identifiers underthe Advertising and Marketing Policy section below.
A cookie is a small data file that is sent to your device’s (computer, tablet or mobile phone)
web browser when you visit a website, interact with advertisements or other features, etc.,
and is stored on your device hard drive so that a website can recognize your device once
you visit the website again. Cookies and other tracking technologies usually include an
identification number that is unique to the device or the browser you are using (meaning, aunique series of numbers and letters assigned to your device or browser, and including anidentifier known as "advertising identifier") ("Unique Identifier"). We use “first” and “thirdparty” Cookies. First party cookies are used and controlled by Viber to provide our Services,
operate, protect and improve the Services. Third-party cookies are operated by third parties(e.g., our service providers and business partners), mostly for the purpose of advertising andanalytics. Cookies can either be persistent (i.e., they remain on your computer until you
delete them) or temporary – known as “session” (i.e., they last only until you close yourbrowser). We use both session and persistent Cookies.
Cookies are used by us for a variety of purposes, including in order to enhance your online
experience, for example, by remembering your log-in status and viewing preferences from aprevious use of our websites, for when you later return to it; or for authentication, we use
cookies to verify your account and determine when you’re logged in so that we can make iteasier for you to access; or to help us understand how users use the Services and theirpreferences, such as which pages or content are most popular, so that we can better
provide our content and Services as well as for our third-party partners to provide
personalized advertisements, insights, recommendations, and measurements.
In general, we use the following categories of Cookies as part of our Services:•

Strictly Necessary Cookies:

These Cookies are necessary in order to provide Services and features you have specificallyrequested (meaning, set in response to actions made by you which amount to a request forservices, such as setting your privacy preferences, logging in or filling in forms), as well as
necessary for our website to function and for fraud prevention and security purposes. That
is why these Cookies cannot be switched off in our systems. If you set your browser torefuse these Cookies, some parts of the Services may not then work.
•

Analytics and Performance Cookies:

These Cookies allow us to count visits and traffic sources so we can measure and improve
the performance of our Services. They help us understand which pages are the most andleast popular and learn how visitors move around the Services. If you do not allow these
Cookies we will not know when you have visited our Services and will not be able to monitor
its performance.
•

Functionality Cookies:

These Cookies enable the website to provide enhanced functionality and display customized
videos and images. They may be set by us or by third party providers whose services wehave added to our webpages. We may also use Cookies to tell us, for example, whether you
have visited the Services before or if you are a new visitor. If you do not allow these Cookies,
then some or all of these services may not function properly.
•

Targeting Cookies:

These Cookies may be set through our Services by us or by our advertising partners. They
may be used to deliver content, including ads, relevant to your interests on our Services.

They may also be used by such partners to build a profile of your interests and show you
relevant adverts on other sites. These Cookies are based on your Unique Identifier. If you do
not allow these Cookies, you will experience less targeted advertising.
Note that, at any time you are able to change your Cookies settings and the tracking
operation to control Cookies placement by limiting use of Cookies on your device, opt out ordelete certain Cookies already stored on your device - all as detailed under the “Your
Choices & How to Opt-Out” section below. Where required under applicable laws, we willobtain your consent for data collection through use of Cookies.
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Cookies & Tracking Technologies Used on Viber’s Services
The following tables set out details of the third-party Cookies we use as part of our Services
and the purposes for which we use them, as well as links to such third-parties' notices andpolicies, related to their data collection and privacy practices, and in some instances opt-out
of certain of their activities.
Third Party

Service

Privacy Information and Choices
For privacy information, go to:https://policies.google.com/privacy
https://developers.google.com/admob/android/quickstart#import_the_mobile_ads_sdk

Google Ad
Manager

Advertising

To opt-out, visit:https://myaccount.google.com/data-andpersonalization
For additional information regarding our use of Google
products, visit:https://policies.google.com/technologies/partner-sites
For privacy information, go to:https://www.xandr.com/privacy/

Xandr(formerlyAppnexus)

Advertisinghttps://www.xandr.com/privacy/platform-privacypolicy/
To opt-out, visit:https://www.xandr.com/privacy/cookie-policy/

For privacy information, go to:

RakutenAdvertisinghttps://go.rakutenadvertising.com/hubfs/ServicesPrivacy-Policy-English.pdf
Advertising
To opt-out, visit:https://go.rakutenadvertising.com/hubfs/CookiePolicy.pdf
For privacy information, go to:https://www.mopub.com/en/legal/privacy

MoPub(Twitter)Advertising

To opt-out, visit:https://www.mopub.com/en/legal/optout#:~:text=Andr
oid%3A,Android%20version%20and%20device%20manu
facturer
For privacy information, go to:
http://www.google.com/intl/en/policies/privacy/

GoogleAnalytics

Google Analytics
for Display
Advertisers, and
Ads Preferences
Manager

To opt-out install the plug-in:
https://tools.google.com/dlpage/gaoptout
For additional information regarding our use of Google
products, visit:https://policies.google.com/technologies/partner-sites
For privacy information, go to:
http://www.google.com/policies/privacy/
To opt-out, visit:

Google Tag
Manager

Widgets, Tag
Manager

https://myaccount.google.com/data-andpersonalization
For additional information regarding our use of Google
products, visit:https://policies.google.com/technologies/partner-sites

AdjustFor privacy information, go to:
Installs of
applications, in app
https://www.adjust.com/terms/privacy-policy/
usage, conversion

tracking, fraud
prevention

To opt-out, visit:https://www.adjust.com/opt-out/
For privacy information, go to:https://policies.google.com/privacy?hl=en-US

Firebase
Analytics

App performance For additional information regarding our use of Google
tracker, installs of products, visit:
applications, in app
usage, conversion https://policies.google.com/technologies/partner-sites
tracking
You can opt out from the sharing of your Unique
Identifier and associated events, via your device settings
or by switching the Personalization toggle off in our App
settings.
For privacy information, go to:

Crashlytics

App performancetracker

https://www.termsfeed.com/blog/crashlytics-privacypolicy/#Information_Collected_By_Crashlytics
To opt-out, visit:https://www.termsfeed.com/ccpa-opt-out/

SentryApp performancetracker

For privacy information and to opt-out, go to:https://sentry.io/privacy/
For privacy information, go to:https://mixpanel.com/privacy/

Mixpanel

In-app analytics
To opt-out, visit:https://mixpanel.com/optout
For privacy information, go to:

Unbounce

Landing pages
tracking

https://unbounce.com/privacy
To opt-out, email:unsubscribe@unbounce.com

Braze(Appboy)In app usage,
conversion
tracking

For privacy information and to opt-out, go to:https://www.braze.com/preferences/#cookie-consenttool

For privacy information, go to:

SurveyMonkeyhttps://help.surveymonkey.com/categories/Privacy_LegalSurveys
To opt-out, visit:https://help.surveymonkey.com/articles/en_US/kb/Ho
w-do-I-enable-cookies-on-my-computer
For privacy information, go to:https://twitter.com/en/privacy

Twitter

User acquisition,
conversion

To opt-out, visit:https://help.twitter.com/en/rules-and-policies/twittercookies
For privacy information, go to:https://policies.google.com/privacy?hl=enUS#infochoices

Google Ads

User acquisition,
conversion

To opt out, visit:https://policies.google.com/technologies/ads?hl= en-US
For additional information regarding our use of Google
products, visit:https://policies.google.com/technologies/partner-sites
For privacy information, go to:https://www.criteo.com/privacy
To opt out, visit:

CriteoUser acquisition,
conversion

https://www.criteo.com/privacy/disable-criteo-serviceson-internet-browsers
For additional information, visit:https://www.criteo.com/privacy/disable-criteo-serviceson-mobile-applications

Huawei
MobileSupporting Huawei
For Privacy Information, go to:
Mobile services(e.g. SupportingServices Core push messages and https://consumer.huawei.com/sa-en/privacy/privacy(HMS Core) location sharing) policy/
For additional information, go to:https://consumer.huawei.com/ie/support/content/engb15841692/#:~:text=If%20you%20are%20not%20aquia
nted,Core%20to%20its%20factory%20version
For Privacy Information, go to:

Meta
Audience
Networkhttps://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0
Advertising
For additional information, go to:https://accountscenter.facebook.com/ad_preferences/ad_settings/

Cookies we use on our main website (www.viber.com):
First Party/
Third Party

Lifespan

Strictly necessary OptanonAlertBoxClos
OneTrust
cookieed

First Party

A yearStrictly necessary
OptanonConsent
cookieOneTrust

First Party

A YearStrictly necessary
eupubconsent
cookie

IAB Europe

First Party

Indefinitely

Strictly necessaryRTcookieAkamaiFirst Party

7 days

Strictly necessary__cfduid
cookieOneTrust

Third Party

A monthStrictly necessaryreferrer04_0 02
cookieViber.com

First Party

A monthStrictly necessary
JSESSIONID
cookienr-data.net

Third Party

Session

Strictly necessary__cfduid
cookiecookielaw.org

Third Party

A monthStrictly necessary
nlbi_XXXXXXX
cookiecomeet.co

Third Party

Session

Strictly necessaryreferrer04_0 02
cookiewww.comeet.co

Third Party

30 daysType of cookie

Name of cookie

SourceStrictly necessaryreferrer04_0 02
cookiecomeet.co

Third Party

A monthStrictly necessary
visid_incap_XXXXXX
cookiecomeet.co

Third Party

364 days

Strictly necessary
incap_ses_*cookiecomeet.co

Third Party

Session

Performance and_gid
Analytics Cookie

Viber.com

First Party

A day

Performance and_gat_UAAnalytics Cookie

viber.com

First Partya few
seconds

Performance and_ga
Analytics Cookie

viber.com

First Party

2 years

Performance and_gat
Analytics Cookie

comeet.co

Third Partya few
seconds

Performance and_gat
Analytics Cookie

comeet.co

Third Partya few
seconds

Performance and_gid
Analytics Cookie

comeet.co

Third Party

A day

Performance andvisid_incap_
Analytics Cookie

comeet.co

Third Party

A yearsmp_8cf545b3a721c
Performance and18913db019b205d7b Mixpanel
Analytics Cookie
1e_mixpanel

Third Party

364 days

mp_a9b47cf8f1246dc
Performance and2742ec37dd46c9409_ Mixpanel
Analytics Cookie
mixpanelThird Party

364 days

Functional cookie pll_language

www.viber.com

First Partya yearTargeting cookie GPS

youtube.com

Third Partya few
seconds

Targeting cookie YSC

youtube.com

Third Party

SessionTargeting cookie VISITOR_INF O1_LIVE youtube.com

Third Party

6 daysTargeting cookie IDE

youtube.com

Third Partya yearTargeting cookie test_cookie

doubleclick.net

Third Partya few
seconds

Cookies we use on our B2B website (www.forbusiness.viber.com):
Name of cookie

Strictly necessary
cookieOptanonAlertBoxClo www.forbusiness.viber.
First party
sed
com

365
days

Strictly necessary
cookieOptanonConsent

www.forbusiness.viber.
First party
com

365
days

Strictly necessary
cookie__cfduid

hsforms.net (Hubspot)

Third party

30 days

Strictly necessary
cookie__cfduid

hsforms.net (Hubspot)

Third party

30 days

Performance/Analy_ga_DBCT3C7B6C
tics cookie

Viber.com

First party

730
days

Performance/Analy_gatics cookie

viber.com

First party

730
days

Targeting cookie

Google.com

Third party

180
days

_GRECAPTCHA

SourceFirst Party/Th Lifespa
ird PartynType of cookie

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Advertising and Marketing Policy
As part of our Services, we display ads and offers. The purpose of this policy is to provide
transparency about how we collect, use and share your data with respect to ads. You canfind more information about our privacy practices in our Privacy Policy.
•

Offers and Advertisement on Viber:

To make our ads relevant, we use information we learn about you and that our advertisersand partners (listed HERE) provide us with. That information includes information received
directly from you, or information we collect or indirectly infer about you or about your useof the Service, as detailed below:
Information that is provided by you: includes your identifiers such as your mobile phone
number country code (from where we are able to know your country level location),
personal details provided at registration (e.g. name, age or age range), and GPS location
data (if you explicitly provide us with your consent through the App settings, which you can
withdraw at any time).
Information we automatically collect from you: including through Cookies and tracking
technologies, includes location (city or country level extracted from the IP address), Unique
Identifier, your activity data within the App and Service based on your engagement with
communities, channels, bots, businesses and links you interact with inside Viber (e.g. data
about the communities, business accounts and channels you have visited or follow,

messages you have liked, messages you have sent, the content you have viewed, links you
have clicked on), and contextual information based on device information, such as your OS,
language selection.
Information we infer based on your activities: such as your age range (for example 20-30),
your gender and your interests.
Information we receive: We may receive data associated with your Unique Identifier fromtrusted third parties, which is used to show you more relevant ads and content on our
Services or for better advertising analytics, based on information and your activity collectedby such third parties on other websites and services outside Viber. This means that theUnique Identifier associated with your device could be linked to certain characteristics andinterests as part of our aggregated segmentation groups for advertising purposes.
We also use Unique Identifiers for our own marketing and advertising campaigns, to makethem more relevant and meaningful to you, and to track the efficiency and analyze thesecampaigns, both on our Services and on other websites or mobile apps.
•

Third Party Advertisement:

We may generate and share a Unique Identifier, through our use of Cookies and tracking
technologies, with our third party advertising partners and advertising service
providers(listed HERE), along with certain data collected from you as detailed above. This
includes partners managing our advertising placements, as well as partners and service
providers supporting targeting, measurements, and optimizations for us including for
Viber’s own marketing campaigns, and also advertisers themselves and their agencies or
third parties managing their advertising demands. The advertising networks that deliver ads
on our Services use cookies, pixels or other tracking technology. Some of these third parties
may combine information they collect from our Services with other information they have
independently collected relating to your web browser’s activities across their network ofwebsites. These third parties collect and use this information under their own privacy
policies, and are responsible for their practices concerning personal data. You can directly
exercise your rights with them.
•Viber Marketing and Ads of Viber Services:

Additionally, when we market the Viber App and Services, through our trusted third party
marketing partners, such partners place Cookies to receive such data as: clicks on our own
ads (and the subsequent installs of our app) delivered on third party services, admeasurements, etc. This information helps us learn more about the subsequent user activity
and preferences on our Services, find similar users, optimize our campaigns and marketing
efforts, grow our user-base, measure and assess the performance of our content. The
advertising networks or content providers that deliver our ads on third party sites may use
cookies, pixels or other tracking technology to uniquely distinguish your web browser or
device and keep track of information relating to serving ads on your web browser, or mobile
app such as the type of ads shown and the pages on which the ads appear and also certain
activities performed by you after clicking on the ads.

For users in the EEA, and the UK, we attest to industry standard related to the use of
Cookies for advertising purposes. We have implemented consent mechanism in order toobtain your consent for the use of Cookies, where required under applicable law, and wefollow the applicable frameworks and procedures to ensure that other third parties in thedigital advertising chain will respect your preferences. You can access and manage these
consents at any time through the Viber personal information settings, under manage ad
preferences and these changes will apply going forward. Users from California may also limit
the use of GPS information, and for US states residents, as detailed in our United States
Regional Privacy Notice (“US Notice”), you may opt-out from cross-behavior advertisement
or targeted advertisement as further detailed herein below or under the US Notice and
CCPA Notice (as applicable).
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Your Choices & How to Opt-Out
You have the choice whether to accept the use of Cookies or not, except for those that are
Strictly Necessary to operate the service through our cookie notice as appears on thewebsite.
You may opt-out of the data collection, sharing process and advertising services related to
Cookies, as follows:•

Cookies Setting Tool:

You can opt-out from web cookies (except for those that are Strictly Necessary) through the‘Cookies Settings’ featured within the cookie banner on our websites. Click on the different
category headings to find out more and change our default settings. The preferences you
chose will be stored in a separate cookie that is stored uniquely on your device. Please notethat your preference settings will not be known if you visit our website or App from anotherdevice, use a different browser, or reset your current browser, and that you need to specify
your preference settings again in such cases.
•

Browser Settings:

You may set your browser to block Cookies, or to indicate when a Cookie is being set, by
adjusting the privacy and security settings of your web browser. Please refer to the support
page of the browser you are using. In this regard, following are some links, which you may
find useful:
Browser
Type
Chromehttps://support.google.com/chrome/answer/95647?hl=en

Firefoxhttps://support.mozilla.org/en-US/kb/enable-and-disable-cookies-websitepreferences

Opera

https://help.opera.com/en/latest/security-and-privacy/

Internet
Explorer

https://support.microsoft.com/en-gb/help/17442/windows-internetexplorer-delete-manage-cookies

Safarihttps://support.apple.com/en-il/guide/safari/manage-cookies-and-websitedata-sfri11471/mac

Edge

https://support.microsoft.com/en-us/help/4027947/windows-deletecookies•

Mobile Devices:

To opt out of interest-based ads on mobile devices, please follow these instructions for yourmobile device:
•
o

•
o

o
o

Android/iOS Device: On Android open the Google Settings app on your device
and select “ads” to control the settings. On iOS devices with iOS 6 and above
use Apple’s advertising identifier. To learn more about limiting ad tracking
using this identifier, visit the settings menu on your device or the following
links:▪ iOS – https://support.apple.com/en-us/HT202074▪ Android – https://support.google.com/ads/answer/2662922?hl=en

Apple’s App Tracking Transparency Prompt: With iOS 14.5, Apple introduced
the AppTracking Transparency (ATT) framework, which requires any app to
ask its users for their permission to access their device’s advertising identifier
and use the data about them received from the apps and websites owned byother companies, for targeted advertising or advertising measurement
purposes. Viber will allow you to make your own choice by reacting to the
ATT Prompt, which will be displayed prior to connecting identifiable datacollected on Viber with identifiable data from other companies’ apps andwebsites, for advertising purposes. Furthermore, you will always have an
option to opt out of such tracking by visiting your iOS device’s settings menu.
Once the setting is changed, we will make this change to take effect in oursystems as soon as possible. More information on the AppTracking
Transparency (ATT) framework is available HERE.
Analytics: You can also disable analytics for mobile apps from the settings
screen on your mobile device.
Specific Region Control: If you are a user in the EEA, or the UK, you can also
control the “allow interest-based ads” setting on your Viber privacy settings(for more information see our EU Region Privacy Notice). If you are a
California, Colorado, Connecticut, or Virginia user, you can switch on the “Do
not sell or share my personal information” toggle (for more info see US
Notice) – in which case we will not share your Unique Identifier with ourthird-party advertisers. If you are having trouble finding the “Do Not Sell or
Share My Personal Information” toggle you can send us an Opt-Out request

o•at any time via the following link:
https://support.viber.com/customer/portal/emails/new?type=CA.
Location: To opt-out of exact location tracking when using our App, you can
use the settings of your device, or the Viber privacy settings. You may also
limit the use of GPS information by controlling the accurate location toggle
through the App privacy settings.

Opt-Out Provided by Third Parties:

The table above, detailing out third party partners, further includes reference to theirapplicable webpage related to opt- out controls made available by such third parties.
You may opt-out of additional third-party advertising networks using the tools offered by
the Network Advertising Initiative’s Website,
at: http://www.networkadvertising.org/managing/opt_out.asp and following thedirections there, Digital Advertising Alliance’s (“DAA”):
https://www.aboutads.info/choices and https://www.aboutads.info/appchoices, or by
Global Privacy Control.
Please note that, in the event you disable certain Cookies and tracking technologies (e.g.,functional cookies, Unique Identifier), you may not be able to take full advantage of all thefeatures of our Services and some parts of the Services may not function properly. In
addition, note that, rejecting Cookies and tracking technologies does not mean that you will
no longer see ads when you visit our Services. Viber is not responsible for the effectivenessof any opt-out options provided by third parties.
For more information of your rights and choices, please see the US Notice and the EU
Region Privacy Notice.
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Additional Information – Types of Tracking Technologies and Unique
Identifiers
Cookies/HTML5
Local Storage

A cookie (sometimes referred to as local storage object or LSO) is adata file placed on a device. Cookies can be created through a variety
of web-related protocols and technologies, such as HTTP (sometimes
referred to as “browser cookies”), and HTML5.

An embedded script is programming code that is designed to collectinformation about your interactions with the Services, such as the links
you click on. The code is temporarily downloaded onto your device
Embedded Scriptfrom our web server or a third party service provider, is active only
while you are connected to the Services, and is deactivated or deleted
thereafter.
Unique Identifier

A unique identifier is a serial number, or string of characters, specificto a user’s mobile device. It is stored on the mobile device and can beretrieved by any app that is downloaded and installed. Apps typically
retrieve this identifier for identification when communicating with
servers. This identifier is a tool that allows us and our advertising andmarketing partners and service providers to identify your device fortracking user advertising activities and preferences (to know when andwhich kind of ad has been viewed or clicked, led the user to install anapp, make our own marketing and advertising campaigns more
relevant and meaningful to user, and to track the efficiency andanalyze these campaigns). This identifier is currently the main
persistent means of tracking advertising and marketing activity on andacross devices.
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Contact Us
For any queries in relation to this Ads & Cookies Policy please contact us at:••••

Our online form available at: https://vb.me/ContactUs.
Using the "contact us" form on the App.
By Email: privacy@viber.com
By mail:Viber Media S.à r.l.,
Attention: Privacy Policy Administrator
2, rue du Fossé, L-1536 Luxembourg, Grand Duchy of Luxembourg.

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In the event you read this Ads & Cookie Policy in any language other than English, youagree that in the event of any discrepancies, the English version shall prevail.
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