CaseStudy“We believe that advertising is a partof the content we provide to ourreaders, and we would like to continue
working with Taboola to bring ourreaders the ads they’ll want to see
and engage with.”- Takuya Goto, Chief Editor, TRAICY

200%

Increase in Revenue

150%
Increase in Organic
Click-Through-Rate (CTR)
PU BL I S HE R

TRAICY Triples Revenueand Engagement With
Taboola11%

Increase in SponsoredContent Revenue Per
Mille (RPM)

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CaseStudy
COMPANYTRAICY is the largest travel industry media site in Japan,
covering information on flight deals, trains, and hotels for theiraudience of one million.

CHALLENGE
Grow revenue from sponsored content and engagementwith organic content, without sacrificing brand safety for
their advertisers, reader experience, or efficiency.
SOLUTION
Use Taboola Feed to monetize their site with high quality
sponsored content, while also maintaining a positive
reader experience.
RESULTSWith Taboola Feed, TRAICY was able to triple theirrevenue, and increase both their organic CTR and theirsponsored content RPM.

TRAICY Sees a 200% Increase in Revenue
with Taboola FeedCaseStudy
Introduction
TRAICY is Japan’s largest travel media site thatshares deals on flights, trains, hotels, and morewith their one million readers.
They previously had difficulty finding a solution
to increase revenue without sacrificing reader
experience. TRAICY turned to Taboola Feedand found the perfect solution to fit their needs

CaseStudy
With Taboola Feed, TRAICY Feels Confident in Brand
Safety and User Experience

TRAICY Feels Confident in Speed, Efficiency andAccuracy of Taboola Implementation

Dissatisfied with the quality of advertisements and sponsored content with otherpartners in the past, TRAICY felt a clear difference with Taboola. Ultimately, it
was crucial for TRAICY that the content being recommended to readers wascontent they would find interesting, and Taboola Feed was able to provide
exactly that.

According to TRAICY, implementing the Taboola Feed was quick andseamless. This was important to them to avoid any temporary lapse
in reader experience and revenue when switching to Taboola from aprevious partner.

Surrounding brand safety, TRAICY had two primary goals. The first was toensure that their own reputation was maintained with quality content being
recommended on their site. The second was the brand safety of their advertisingpartners, and ensuring that they remain comfortable and contextually brandsafe. With Taboola, TRAICY had both of these goals met and supported.
With brand safety secured, TRAICY was able to enjoy the tangible benefitsof incorporating Taboola Feed, from a 200% increase in revenue to an 11%
increase in revenue per mille (RPM) from sponsored content.
TRAICY also makes use of Explore More, designed to help publishers keep
users on their mobile pages longer; re-engaging users by surfacing relevantcontent recommendations.
For TRAICY, success with Taboola extends beyond sponsored content. Inaddition to performance increases for sponsored content, TRAICY’s seeing
more engagement with organic content. Since implementing Taboola Feed,
TRAICY has seen a 150% increase in organic CTR on their site.

“The process of getting started was very prompt––everything happened
within a few days, including our first email contact, online meeting, andimplementation. We were very satisfied with the quick action. Ever since,
we have been receiving accurate advice on operations, including support
for using management tools.”- Takuya Goto, Chief Editor, TRAICYTRAICY plans to implement Taboola in their mobile apps and continue
to deliver both the organic and sponsored content that their readers havecome to expect from them.