“We chose to use the Taboola Feed and Video
Ads because they can help drive revenue and user
engagement. So far, they 100% deliver! The Taboola
account management team has also been very
supportive in terms of getting in touch and being
responsive. We look forward to implementing new
tools and renewing our partnership.”- Masood Hussain, Digital Sales Manager, Telangana Today

PUBLISHER

Telangana Publications Sees 34%
Increase in Organic Click-ThroughRate with Taboola Feed34%

Increase in Organic
Click-Through-Rate (CTR)

COMPANY
Telangana Publications runs Telangana Today andNT News, delivering breaking news, timely updates, andextensive coverage from the youngest state in India.

CHALLENGE
Increase website traffic and monetization revenue amongtarget audiences.
SOLUTION
Implement Taboola Feed across article pages torecommend additional content, keep users on site, andmonetize engagement.
RESULTSWith Taboola, Telangana Publications generated a
34% increase in organic CTR, as well as increased
time on site and engagement.

Taboola Feed Keeps Readers on Site, Increasing
Session Depth and Engagement

Introduction
Telangana Publications, founded in 2010,is a publishing company based in Hyderabad,India. The organization runs two online
properties: Telangana Today and NT News,
reaching readers with breaking news, timely
updates, and extensive coverage fromHyderabad and Telangana.
Telangana Today is backed by an energetic
team of both experienced and young
journalists. The publication uses the latest
technology, combining multimedia with thehighest standards of long-form journalism toconnect with readers in real time through theirwebsite and social channels.
NT News is published from Hyderabad inTelangana. They bring breaking news, timely
updates and extensive coverage. They alsocover a daily spread of news and views on
Hyderabad and Telangana’s politics, burgeoning
business centers, IT hubs and cutting edge
technology crafted in the youngest Statein India, transportation and civic issues,
developmental projects across varied sectors,
the heritage that defines Hyderabad, excitingsports events, Tollywood’s groundbreaking
movies, and much more.

Telangana Publications Drives Organic
Recommendations with Taboola Feed
Telangana Publications wanted to increase traffic and monetization
across its sites, driving more engagement and revenue from each userexperience. The company was already using Google AdSense to monetize
its content, but they were looking to diversify their mix and improve results.
That’s when they found Taboola. As the world’s largest discovery platform,Taboola helps publishers serve content recommendations to over 500
million daily active users across the web each month with native ads.
Telangana Publications started by testing the Taboola Widget, whichdisplays a set number of content recommendations at the bottom of article
pages. Once they saw impressive performance from the Widget, they
moved on to implement the Taboola Feed, Taboola’s flagship productfor publishers.
Taboola Feed uses AI-powered technology to bring the continuous scrollof social networks to publisher sites on the open web. As users scroll
through article and category pages, they’re presented with recommended
content from the website they’re already on as well as paid placementsfrom other publishers and advertisers. With Taboola Feed, publishers candrive more engagement and revenue from each visitor.

Telangana also used the Next Up feature, which displays
recommendations in a sticky slider unit above the fold. And they
implemented the Explore More tool, which re-engages website visitors
who come from an external application like Google Hangouts or iMessage.
When those users leave an article and click back to their app, they’re firstshown a feed of personalized content recommendations — giving themanother opportunity to engage with organic and monetized content.
After working with Taboola, Telangana Publications increased its
organic clickthrough rate (CTR) by 34% across mobile and desktop
devices. In fact, compared to other channels, Taboola had the biggest
impact on organic recirculation — increasing time on site and user
engagement as well.
Now, Telangana Publications is looking to adopt new Taboola
recommendations tools like the Homepage Widget. They’ll also use theRead More button to maximize monetization on mobile. Once mobile users
are presented with a “Read More” button, they can either click through tothe full article or engage with the Taboola Feed, driving even more revenue
and on-site engagement.