Viber Ads, Cookies & Tracking
Technologies Policy[Last Updated: March 22, 2022]
Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, “Viber”, “we”, “our”, or “us”) maintain our websites available
at: www.viber.com and www.forbusiness.viber.com, and our mobile applications, services and tools (collectively, the “Services”, and as
further detailed under Viber’s Terms of Service).
We, along with our advertising partners and vendors, use a variety of tracking technologies, including cookies, for various purpose,including to learn more about how people use the Services (e.g., through internal statistics, etc.) in order to enhance and improve our
Services, provide our users with personalized content including ads, for security purposes, etc.
This Ads, Cookies & Tracking Technologies Policy (“Ads & Cookies Policy”) forms an integral part of Viber’s Privacy Policy and further
details the data we collect using cookies and tracking technologies, how we use this data, and your opt-out rights and options related toyour personal data.
Table of Contents
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Cookies & Other Tracking Technologies: What Are They & Categories of Cookies
Use of Cookies & Tracking Technologies for Advertising and Marketing Purposes
Cookies & Tracking Technologies Used on Viber Services
Your Cookie Choices & How to Opt-Out
Additional Information – Types of Tracking Technologies and Unique IdentifiersContact Us

Cookies & Other Tracking Technologies: What Are They & Categories of Cookies
We, and our third-party partners, use cookies on our websites, as well as other tracking technologies on our Services, including, forexample, technologies known as HTTP cookies, HTML5, Flash local storage, embedded scripts, and Unique Identifiers (as defined
below), used for tracking on our mobile application (collectively, shall be referred to herein for convenience as “Cookies”, unlessotherwise stated). You can find explanation regarding each such technology under the Additional Information – Types of Tracking
Technologies section below, and with respect to the use of Unique Identifiers under the Use of Cookies & Tracking Technologies for
Advertising and Marketing Purposes section below.
A cookie is a small data file that is sent to your device’s (computer, tablet or mobile phone) web browser when you visit a website,
interact with advertisements or other features, etc., and is stored on your device hard drive so that a website can recognize your device
once you visit the website again. Cookies and other tracking technologies usually include an identification number that is unique to thedevice or the browser you are using (meaning, a unique series of numbers and letters assigned to your device or browser, and including
an identifier known as “advertising identifier”) (“Unique Identifier“). We use “first” and “third-party” Cookies. First party cookies are usedand controlled by Viber to provide our Services, operate, protect and improve the Services. Third-party cookies are controlled by third
parties (e.g., our service providers and business partners), mostly for the purpose of advertising and analytics. Cookies can either bepersistent (i.e., they remain on your computer until you delete them) or temporary – known as “session” (i.e., they last only until you close
your browser). We use both session and persistent Cookies.
Cookies are used by us for a variety of purposes, including in order to enhance your online experience, for example, by remembering yourlog-in status and viewing preferences from a previous use of our websites, for when you later return to it; or to help us understand how
users use the Services and their preferences, such as which pages or content are most popular, so that we can better provide our content
and Services as well as for our third-party partners to provide personalized advertisements.
In general, we use the following categories of Cookies as part of our Services:•

Strictly Necessary Cookies:

These Cookies are necessary in order to provide Services and features you have specifically requested (meaning, set in response toactions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms), as
well as necessary for our website to function and for fraud prevention and security purposes. That is why these Cookies cannot beswitched off in our systems. If you set your browser to refuse these Cookies, some parts of the Services may not then work.

•Analytics and Performance Cookies:

These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help
us understand which pages are the most and least popular and learn how visitors move around the Services. If you do not allow these
Cookies we will not know when you have visited our Services and will not be able to monitor its performance.
•

Functionality Cookies:

These Cookies enable the website to provide enhanced functionality and display customized videos and images. They may be set by us
or by third party providers whose services we have added to our webpages. We may also use Cookies to tell us, for example, whether you
have visited the Services before or if you are a new visitor. If you do not allow these Cookies, then some or all of these services may not
function properly.
•

Targeting Cookies:

These Cookies may be set through our Services by us or by our advertising partners. They may be used to deliver content, including ads,
relevant to your interests on our Services. They may also be used by such partners to build a profile of your interests and show you
relevant adverts on other sites. These Cookies are based on your Unique Identifier. If you do not allow these Cookies, you will experience
less targeted advertising.
Note that, at any time you are able to change your Cookies settings and the tracking operation to control Cookies placement by limiting
use of Cookies on your device, opt out or delete certain Cookies already stored on your device – all as detailed under the “Your Cookie
Choices & How to Opt-Out” section below. Where required under applicable laws, we will obtain your consent for data collection throughuse of Cookies.
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Use of Cookies & Tracking Technologies for Advertising and Marketing Purposes
To enable the limited advertisements on our Service, we may generate and share, through our use of Cookies and tracking technologies,
a Unique Identifier with our third party advertising partners and advertising service providers (listed HERE), along with certain datacollected from your device or use of our Services, and for example your age range, inferred gender, country, city (i.e., general location

extracted from your IP address), or GPS location data (if you allowed us in your settings). This includes partners managing ouradvertising placements, as well as partners and service providers supporting targeting, measurements, and optimizations for us
including for Viber’s own marketing campaigns, and also advertisers themselves and their agencies or third parties managing theiradvertising demands. For more details on the use of third-party Cookies and tracking technologies on our Services see Cookies &Tracking Technologies Used on Viber Services.
We may also receive data associated with your Unique Identifier from trusted third parties, which may be used to show you more relevant
ads and content on our Services or for better advertising analytics, based on information collected by such third parties on otherwebsites and services. This means that the Unique Identifier of your device could be linked to certain characteristics and interests aspart of our aggregated segmentation groups for advertising purposes.
Additionally, we might use Cookies to receive data derived from the clicks on our own ads (and the subsequent installs of our app)delivered on third party services, for better ad measurements, to learn more about the subsequent user activity and preferences on our
Services, help find similar users, and assess the performance of our content. The advertising networks and/or content providers thatdeliver ads on our Services or deliver our ads on third party sites may use cookies, pixels or other tracking technology to uniquely
distinguish your web browser or device and keep track of information relating to serving ads on your web browser, or mobile app such as
the type of ads shown and the pages on which the ads appear and also certain activities performed by you after clicking on the ads.
Some of these third parties may combine information they collect from our Services with other information they have independently
collected relating to your web browser’s activities across their network of websites. These third parties collect and use this information
under their own privacy policies, and are responsible for their practices concerning personal data. You can directly exercise your rights
with them.
We also use Unique Identifiers for our own marketing and advertising campaigns, to make them more relevant and meaningful to you,and to track the efficiency and analyze these campaigns, both on our Services and on other websites or mobile apps.
For users in the EEA, and the UK, we attest to industry standard related to the use of Cookies for advertising purposes. We have
implemented consent mechanism in order to obtain your consent for the use of Cookies, where required under applicable law, and wefollow the applicable frameworks and procedures to ensure that other third parties in the digital advertising chain will respect yourpreferences. You can access and manage these consents at any time through the Viber personal information settings, under manage ad
preferences and these changes will apply going forward.

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Cookies & Tracking Technologies Used on Viber’s Services
The following tables set out details of the third-party Cookies we use as part of our Services and the purposes for which we use them, as
well as links to such third-parties’ notices and policies, related to their data collection and privacy practices, and in some instances optout of certain of their activities.

Third Party
Google Ad
Manager

Service
Advertising

Privacy Information and Choices
For privacy information, go to:https://policies.google.com/privacy
https://developers.google.com/admob/android/quick-start#import_the_mobile_ads_sdk
To opt-out, visit:https://myaccount.google.com/data-and-personalization
For additional information regarding our use of Google products, visit:

Xandr(formerlyAppnexus)

Advertisinghttps://policies.google.com/technologies/partner-sites
For privacy information, go to:https://www.xandr.com/privacy/
https://www.xandr.com/privacy/platform-privacy-policy/
To opt-out, visit:

RakutenAdvertising

Advertisinghttps://www.xandr.com/privacy/cookie-policy/
For privacy information, go to:https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf

To opt-out, visit:

MoPub(Twitter)Advertisinghttps://go.rakutenadvertising.com/hubfs/Cookie-Policy.pdf
For privacy information, go to:https://www.mopub.com/en/legal/privacy
To opt-out, visit:

GoogleAnalytics

Google Analytics for
Display
Advertisers, and Ads
Preferences Manager

https://www.mopub.com/en/legal/optout#:~:text=Android%3A,Android%20version%20and%20device%20manufa
For privacy information, go to:
http://www.google.com/intl/en/policies/privacy/
To opt-out install the plug-in:
https://tools.google.com/dlpage/gaoptout
For additional information regarding our use of Google products, visit:

Google Tag
Manager

https://policies.google.com/technologies/partner-sites
Widgets, Tag Manager For privacy information, go to:
http://www.google.com/policies/privacy/
To opt-out, visit:https://myaccount.google.com/data-and-personalization
For additional information regarding our use of Google products, visit:

Adjusthttps://policies.google.com/technologies/partner-sites
Installs of applications, For privacy information, go to:in app usage,

conversion tracking,fraud prevention

https://www.adjust.com/terms/privacy-policy/
To opt-out, visit:Firebase
Analytics

App performancetracker, installs of
applications, in app
usage, conversion
tracking

https://www.adjust.com/opt-out/
For privacy information, go to:https://policies.google.com/privacy?hl=en-US
For additional information regarding our use of Google products, visit:https://policies.google.com/technologies/partner-sites

Crashlytics

App performancetracker

You can opt out from the sharing of your Unique Identifier and associated events, via your device settings or by sw
Personalization toggle off in our App settings.
For privacy information, go to:https://www.termsfeed.com/blog/crashlytics-privacy-policy/#Information_Collected_By_Crashlytics
To opt-out, visit:

SentryMixpanel

App performancetracker
In-app analytics

https://www.termsfeed.com/ccpa-opt-out/
For privacy information and to opt-out, go to:https://sentry.io/privacy/
For privacy information, go to:https://mixpanel.com/privacy/
To opt-out, visit:

Unbouncehttps://mixpanel.com/optout
Landing pages tracking For privacy information, go to:https://unbounce.com/privacy

To opt-out, email:Braze(Appboy)
SurveyMonkeyIn app usage,
conversion tracking
Surveysunsubscribe@unbounce.com
For privacy information and to opt-out, go to:https://www.braze.com/preferences/#cookie-consent-tool
For privacy information, go to:https://help.surveymonkey.com/categories/Privacy_Legal
To opt-out, visit:

Twitter

User acquisition,
conversion

https://help.surveymonkey.com/articles/en_US/kb/How-do-I-enable-cookies-on-my-computer
For privacy information, go to:https://twitter.com/en/privacy
To opt-out, visit:

Google Ads

User acquisition,
conversion

https://help.twitter.com/en/rules-and-policies/twitter-cookies
For privacy information, go to:https://policies.google.com/privacy?hl=en-US#infochoices
To opt out, visit:https://policies.google.com/technologies/ads?hl= en-US
For additional information regarding our use of Google products, visit:

CriteoUser acquisition,
conversion

https://policies.google.com/technologies/partner-sites
For privacy information, go to:https://www.criteo.com/privacy

To opt out, visit:https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers
For additional information, visit:https://www.criteo.com/privacy/disable-criteo-services-on-mobile-applications
For Privacy Information, go to:https://consumer.huawei.com/sa-en/privacy/privacy-policy/

Huawei
Supporting Huawei
MobileMobile services (e.g.
Services Core Supporting push(HMS Core) messages and location For additional information, go to:sharing)
https://consumer.huawei.com/ie/support/content/engb15841692/#:~:text=If%20you%20are%20not%20aquianted,Core%20to%20its%20factory%20version
Cookies we use on our main website (www.viber.com):
Type of cookie

Name of cookie

SourceStrictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie

OptanonAlertBoxClosed
OptanonConsent
eupubconsent
RT__cfduid
referrer04_0 02
JSESSIONID__cfduid
nlbi_XXXXXXX
referrer04_0 02
referrer04_0 02
visid_incap_XXXXXX

OneTrust
OneTrust
IAB Europe
Akamai
OneTrust
Viber.com
nr-data.net
cookielaw.org
comeet.cowww.comeet.cocomeet.cocomeet.coFirst Party/
Third Party
First Party
First Party
First Party
First Party
Third Party
First Party
Third Party
Third Party
Third Party
Third Party
Third Party
Third Party

LifespanA yearA YearIndefinitely
7 daysA monthA monthSessionA monthSession30 days
A month364 daysStrictly necessary cookie
Performance/Analytics
cookiePerformance/Analytics
cookiePerformance/Analytics
cookiePerformance/Analytics
cookiePerformance/Analytics
cookiePerformance/Analytics
cookiePerformance/Analytics
cookieFunctional cookie
Targeting cookie
Targeting cookie
Targeting cookie
Targeting cookie
Targeting cookie

incap_ses_*_gid

comeet.co
Viber.com

Third Party
First Party

SessionA day_gat_UA-viber.com

First Partya few seconds_gaviber.com

First Party

2 years_gat

comeet.co

Third Partya few seconds_gatcomeet.co

Third Partya few seconds_gid

comeet.co

Third Party

A day

visid_incap_

comeet.co

Third Party

A year

pll_languageGPS
YSC
VISITOR_INF O1_LIVE
IDE
test_cookie

www.viber.com
youtube.com
youtube.com
youtube.com
youtube.com
doubleclick.net

First Party
Third Party
Third Party
Third Party
Third Party
Third Partya yeara few seconds
Session
6 daysa yeara few seconds

Cookies we use on our B2B website (www.forbusiness.viber.com):

Type of cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie

Name of cookie
OptanonAlertBoxClosed
OptanonConsent__cfduid

Sourcewww.forbusiness.viber.com
www.forbusiness.viber.com
hsforms.net (Hubspot)

First Party/Third Party
First party
First party
Third party

Lifespan365 days
365 days
30 daysStrictly necessary cookie
Performance/Analytics cookie
Performance/Analytics cookie
Targeting cookie
Back to top__cfduid_ga_DBCT3C7B6C_ga_GRECAPTCHA

hsforms.net (Hubspot)
Viber.com
viber.com
Google.com

Third party
First party
First party
Third party

30 days
730 days
730 days
180 daysYour Cookie Choices & How to Opt-Out
You have the choice whether to accept the use of Cookies or not. Subject to applicable laws, we will obtain your consent prior to our useof Cookies.
Most browsers are initially set up to accept HTTP cookies. The “help” feature of the menu bar on most browsers will tell you how to stop
accepting new cookies, how to receive notification of new cookies and how to disable existing cookies.
Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specificbrowser, please consult the browser’s website (often in the Help section). Please note, however, that without HTTP cookies and HTML5
local storage, you may not be able to take full advantage of all the features of our Services and some parts of the Services may not
function properly.
Please note that, in the event you disable certain Cookies and tracking technologies (e.g., functional cookies, Unique Identifier), you may
not be able to take full advantage of all the features of our Services and some parts of the Services may not function properly. In
addition, note that, rejecting Cookies and tracking technologies does not mean that you will no longer see ads when you visit our
Services. Viber is not responsible for the effectiveness of any opt-out options provided by third parties.
For more information about HTTP cookies and how to disable them, you can consult the information available at:
http://www.networkadvertising.org/choices/ and www.allaboutcookies.org/manage-cookies/.
You may opt-out of the data collection, sharing process and advertising services related to Cookies, as follows:•

Cookies Setting Tool:

You can opt-out from certain web cookies through the ‘Cookies Settings’ featured within the cookie banner on our websites. Click on the
different category headings to find out more and change our default settings. The preferences you chose will be stored in a separate
cookie that is stored uniquely on your device. In case you visit our website from another device, use a different browser or after resetting
your current browser, those settings are lost, and you need to change these settings again.
•

Browser Settings:

You may set your browser to block all or certain Cookies, or to indicate when a Cookie is being set, by adjusting the privacy and security
settings of your web browser. Please refer to the support page of the browser you are using. In this regard, following are some links,
which you may find useful:

Browser Type
ChromeFirefoxOpera
Internet Explorer
SafariEdge•

https://support.google.com/chrome/answer/95647?hl=en
https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
https://help.opera.com/en/latest/security-and-privacy/
https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
https://support.apple.com/en-il/guide/safari/manage-cookies-and-website-data-sfri11471/mac
https://support.microsoft.com/en-us/help/4027947/windows-delete-cookies

Mobile Devices:

To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device:•o•

Android/iOS Device: On Android open the Google Settings app on your device and select “ads” to control the settings. On iOS
devices with iOS 6 and above use Apple’s advertising identifier. To learn more about limiting ad tracking using this identifier,visit the settings menu on your device or the following links:▪ iOS – https://support.apple.com/en-us/HT202074▪ Android – https://support.google.com/ads/answer/2662922?hl=en

o

o
o

o

•

Apple’s App Tracking Transparency Prompt: With iOS 14.5, Apple introduced the AppTracking Transparency (ATT)
framework, which requires any app to ask its users for their permission to access their device’s advertising identifier and use
the data about them received from the apps and websites owned by other companies, for targeted advertising or advertisingmeasurement purposes. Viber will allow you to make your own choice by reacting to the ATT Prompt, which will be displayed
prior to connecting identifiable data collected on Viber with identifiable data from other companies’ apps and websites, foradvertising purposes. Furthermore, you will always have an option to opt out of such tracking by visiting your iOS device’s
settings menu. Once the setting is changed, we will work on making this change to take effect in our systems as soon as
possible. More information on the AppTracking Transparency (ATT) framework is available HERE.
Analytics: You can also disable analytics for mobile apps from the settings screen on your mobile device.
Specific Region Control: If you are a user in the EEA, or the UK, you can also turn off the “allow interest-based ads” setting on
your Viber privacy settings (for more information see our EU Region Privacy Notice). If you are a California user, you canswitch the “Do not sell my personal information” on (for more info see CCPA Notice) – in which case we will not share yourUnique Identifier with our third-party advertisers.
Location: To opt-out of exact location tracking when using our App, you can use the settings of your device, or the Viber
privacy settings.

Opt-Out Provided by Third Parties:

The table above, detailing out third party partners, further includes reference to their applicable webpage related to opt- out controls
made available by such third parties.
You may opt-out of additional third-party advertising networks using the tools offered by the Network Advertising Initiative’s Website,
at: http://www.networkadvertising.org/managing/opt_out.asp and following the directions there.
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Additional Information – Types of Tracking Technologies and Unique Identifiers
Cookies/HTML5 Local A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created throughStoragea variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), and HTML5.

Embedded Script

An embedded script is programming code that is designed to collect information about your interactions with the Services, suchas the links you click on. The code is temporarily downloaded onto your device from our web server or a third party service
provider, is active only while you are connected to the Services, and is deactivated or deleted thereafter.
Unique Identifier
A unique identifier is a serial number, or string of characters, specific to a user’s mobile device. It is stored on the mobile device
and can be retrieved by any app that is downloaded and installed. Apps typically retrieve this identifier for identification whencommunicating with servers.This identifier is a tool that allows us and our advertising and marketing partners and service
providers to identify your device for tracking user advertising activities and preferences (to know when and which kind of ad has
been viewed or clicked, led the user to install an app, make our own marketing and advertising campaigns more relevant andmeaningful to user, and to track the efficiency and analyze these campaigns). This identifier is currently the main persistentmeans of tracking advertising and marketing activity on and across devices.
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Contact Us
For any queries in relation to this Ads & Cookies Policy please contact us at:••••

Our online form available at: https://help.viber.com/en/contact.
Using the “contact us” form on the App.
By Email: privacy@viber.com
By mail:Viber Media S.à r.l.,
Attention: Privacy Policy Administrator
2, rue du Fossé, L-1536 Luxembourg, Grand Duchy of Luxembourg.

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In the event you read this Ads & Cookie Policy in any language other than English, you agree that in the event of any discrepancies, theEnglish version shall prevail.
Current Cookies policy 2022 Viber Cookies Policy 2022

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