CaseStudy

HomeOTTY Sees a 7.8x Return on Ad Spend with
Taboola Sponsored Content“At first, we were introduced to discovery through Outbrain, but we now work exclusively with
Taboola after seeing much better results and experiencing a higher level of support and a betterinterface. With Taboola, we’re seeing huge success in terms of return on our ad spend.”- Andrew Jacobs, Digital Marketing Manager, OTTYCOMPANYCHALLENGE

SOLUTIONRESULTSThe OTTY mattress provides comfort, support andtemperature control, allowing customers to sleep
fresh every night.ore importantly, it is attainable byeveryone thanks to its leading price point.
Spread the word about OTTY’s mattress and drive
quality traffic that is likely to convert to sales.

Use Taboola to drive traffic to their website using
a variety of headline and image combinations in asponsored content campaign.

With Taboola, OTTY sees a 7.8x ROAS on average
every month and a 138% increase in ad spend
MoM. Conversions increased 10x with retargeting.

7.8X
Return on Ad Spendon Average (ROAS)

138%
Increase in Ad SpendMonth Over Month(MoM)

10xConversions withRetargeting Campaigns

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HomeIntroduction

OTTY is a UK-basedcompany that was born from thedesire to build a better mattress—one that overcomes
common problems associated with purchasing andowning a high-quality mattress.

The OTTY mattress provides comfort, support andtemperature control, allowing customers to sleep fresh
every night.More importantly, it is attainable by everyone
thanks to its leading price point.

OTTY Drives Mattress Sales with Taboola Sponsored Content

CaseStudy

HomeRetargeting Takes Increases OTTY Conversions by 10xIn addition to a broader targeting strategy, OTTY
leveraged retargeting campaigns for even furtherconversions—those campaigns saw 10x the conversions
that the others.

Taboola retargeting dramatically increases campaign
performance by simplifying the process tore-engage
your site visitors. This allows advertisers like OTTY to tellcompelling stories through continuous user engagementwith sequential messages and action-driving creatives.

“We are also seeing great success running a retargeting
campaign with Taboola. With retargeting, we are able toachieve 10x higher conversion rate by reaching alreadyengaged audiences.” - Andrew Jacobs, Digital Marketing
Manager, OTTY

OTTY Sees Higher Return on Ad Spend with Taboola than Outbrain

OTTY, unlike other traditional mattress providers, does notsell mattresses in brick and mortar stores—their inventory
moves entirely online. Online advertising and digitalmarketing tactics greatly support their business’ success,and they use a variety of channels to drive sales.
Among other channels like Bing, Adwords, Facebook,
Instagram and more, OTTY uses Taboola sponsoredcontent to support their top-of-funnel as well as middle-ofthe funnel activities using a retargeting strategy.
Originally, OTTY was introduced to Taboola after
becoming familiar with Outbrain but has since started
working exclusively with Taboola after experiencing betteraccount management and platform user experience, as
well as seeing better results.

With Taboola, OTTY sees a 7.8x ROAS on average every
month and a 138% increase in ad spend MoM.
OTTY’s campaigns were able to excel after implementing
audience segments from Data Marketplace, as well as theaddition of view-through attribution. This drove a muchstronger CPA, and thus ROAS, compared to previousmonths.
Their sponsored content campaign drives traffic directly
to their website, encouraging visitors to move down thefunnel once they’ve learned more about OTTY’s products.