NewsThe UK’s Largest Online Publisher
Increased Revenue by 65% withTaboola Feed

“With the massive, and continuing shift to mobile of our audiences, the use of infinite
scroll was a more innovative way to engage our users.
Not only were we able to see revenue improvements in the move from the Taboola
Widget to the Taboola Feed, but also saw increases in our audience exchange acrossthe network of our sites.”- Piers North, Group Digital Director, Trinity Mirror Solutions

COMPANY

Reach PLC is the largest national and regional multimedia
content publisher in the UK, comprised of national andregional newsbrands across the country including Mirror
Online, Daily Record and more.

CHALLENGE

Continue to engage site visitors across newsbrands, andincrease revenue with a nondisruptive, innovative solution.

SOLUTION

Implement Taboola Feed and Audience Exchange toadopt an infinite scroll environment to keep audiences
engaged on-site.

RESULTS

Reach PLC increased revenue by 65% when theyswitched from Taboola Widget to Taboola Feed, andincreased traffic across newsbrands by 30% withAudience Exchange.

65%

Increase in Revenue

30%

Increase in Traffic
Across Newsbrands

NewsIntroduction

Reach PLC is the largest national and regional multimedia
content publisher in the UK, comprising national and regional
newsbrands across the country.
They publish more than 120 newspaper titles. Taboola Feed
is implemented on 47 websites, including Mirror Online, Daily
Record, Glasgow Live, Irish Mirror, Dublin Live, Belfast Live,RSVP Live and a number of regional publications.

Reach PLC’s network of over 70 websites provides 24/7
coverage of news, sport and showbiz stories, viewed by110m unique browsers every month, and as times continue
to change, their strong journalistic heritage allows them toexpand their brands across developing multimedia, offering
their audience new and innovative coverage each day.

Reach PLC Drives Audiences Across Newsbrands with Taboola

News

Reach PLC opts for a Modern Solution to Keep ReadersEngagedReach PLC was behind the scenes working with Taboolaprior to the launch of Taboola Feed, and were behind its
design and potential for user engagement from the beginning.
They chose to implement Taboola Feed not only because
it was a strong product for publishers, but also for the user
as well. Drawn to the modern design and functionality, theyfound the product a refreshing solution to continue to engage
their loyal readers.

Users enjoy the familiar scrolling experience—they engage
with an endless feed that contains sponsored content,organic content and sponsored video, as well as multiple
third party cards, which provides personalised opportunities
for them to engage with Feed on Reach PLC publications.

Taboola Feed was able to fulfill all of their needs and provide
a significant improvement over other products. Taboola Feedrecommends users the best news for them, in an engaging
environment much like social feeds.

Audience Exchange Increases Traffic Across Newsbrands by 30%

One of the primary requirements Reach PLC had for
Taboola Feed was to distribute traffic across theirwebsites—the algorithm would be tasked with finding
relevant information across newsbrands to engage alreadyloyal readers of one brand with other brands.
Reach PLC increased revenue by 65% when theyswitched from Taboola Widget to Taboola Feed, andincreased traffic across newsbrands by 30% with

Audience Exchange.
Reach PLC looks forward to continuing theirrelationship with Taboola, and has found the accountmanagement team valuable, accommodating andsupporting of their goals.