“Not many advertising platforms have the tools to actively
utilize high-quality video creatives. With Taboola, wewere able to share our video ads in innovative ways anddistribute them across the open web. Taboola’s deeplearning algorithm also made it possible for us to target
audiences during high-traffic time periods, such as
holiday seasons.”- Woojin Kim, PO team Manager, Sirloin

2,200%
Increase inROAS

82%
FO O D

Sirloin & NHN Commerce
Increased ROAS by 2,200%
with Taboola Video Ads

Average
Viewability Rate

16%

Lower CPA Than
Target Goal

COMPANY
Sirloin is an e-commerce startup company that provides
consumers with high-quality meat products. NHN
Commerce is an advertising agency that offers a suite ofe-commerce solutions for businesses of all sizes.

CHALLENGE
Acquire new customers and encourage repeat purchasesfrom existing customers.
SOLUTION
Run Taboola sponsored content and video campaigns toincrease brand awareness and conversions.
RESULTSWith Taboola, Sirloin and NHN Commerce increased
ROAS by 2,200% and achieved an 82% average
viewability rate and 45% video completion rate.

Sirloin & NHN Commerce Ran High-Quality Video
Campaigns Across Publisher Sites

Sirloin & NHN Commerce Drove an 82%
Viewability Rate with Taboola Video Ads
Sirloin was eager to acquire new customers and drive repeatpurchases from existing customers. Specifically, they wanted to help
increase the number of “regular customers,” which they identified as
people who’d made three or more purchases.
Sirloin also wanted to showcase their premium food productswith high-quality video creatives. The problem was that not many
advertising platforms had the tools to help them make the most of
those creative assets.
That’s when they found Taboola. With a network of over 9,000
vetted publisher properties, Taboola helps advertisers reachengaged audiences with seamlessly integrated sponsored content.

Introduction
Sirloin is an e-commerce startup company that provides consumers withhigh-quality meat products. Sirloin started its business with Korean beef
and is expanding to provide pork “pigloin” and lamb “lambloin” products,
along with other product lines in the future.
Sirloin uses a detail-oriented process to ensure the best products cometo each customer’s table. They’re also committed to creating rich culinary
experiences so everyone can enjoy the same delicious meat — any place,
any time.
NHN Commerce is an advertising agency that offers a suite of e-commerce
solutions for businesses of all sizes. NHN Commerce’s Shopby platform
is the first e-commerce solution in Korea to implement fast and reliable
services under any circumstances through native cloud technology.

Together, Sirloin and NHN Commerce ran a video and a native
display image campaign across Taboola’s network. Each adincluded an eye-catching visual, headline, and description. Sirloin
also used Taboola’s audience segments — based on data from
Taboola’s network of over 1.4 billion monthly users — to target
audiences during the Lunar New Year holiday season, when people
were looking for high-quality food products.
Most notably, Sirloin and NHN Commerce utilized Taboola to drive
results across every stage of the marketing funnel — from brandawareness to conversions. First, they implemented video to increase
brand awareness on the open web, successfully driving an 82%
viewability rate and 45% completion rate. Then they pivoted tolaunch a performance campaign of native image ads. The result? A
remarkable 2,200% increase in return on ad spend (ROAS) at alower cost per click (CPC) than expected.
Going forward, Sirloin hopes to keep working with Taboola on
future seasonal marketing campaigns.