“Taboola was able to impress us with the very good
campaign results. We have seen continuous improvement
for more than 3 years. Through the clever control of theTaboola AI and our optimisations, we have been able topermanently increase the effectiveness of the campaigns.
Taboola delivers high-quality traffic to the client and shows
us again that they are an important partner for us.”
- Nursanali Aydin, Senior Native Advertising,Hearts & Science Germany

117%

Higher ClickthroughRate Than Display
Channels

57%

Lower Average
Cost Per Click Than
Search Platforms

FINANCE

LBS and Hearts & Science Germany
Achieve 117% Increase in CTR
with Taboola Sponsored Content

39%

Lower Average
Cost Per Click Than
Social Platforms

COMPANYThe LBS Group is part of the Savings Bank FinanceGroup and, with a market share of around 35% and 7
million customers nationwide, is the leading provider ofhome savings and financing solutions with the aim ofhelping people to buy their own home.
Hearts & Science is an integrated marketing agency
and part of the Omnicom Media Group network. It
includes around 160 experts from strategy, creation,
media, and performance marketing at Hearts &Science Germany to integrate these skills into anagency offer seamlessly.
CHALLENGE
Diversify LBS’s digital marketing mix by adding new ways
to generate high-quality traffic and create awareness.
SOLUTIONWork with Taboola and agency partner Hearts &Science Germany to launch targeted native ads
across premium publisher sites.
RESULTSWith Taboola, LBS drove high-quality website
visitors, generating a 117% increase in CTR and
57% decrease in CPC.

LBS Reaches Geo-targeted Customers withSponsored Finance Content

“Our goal is to increase website traffic and sensitiseusers to the topic of home loan savings. The very
good click-through rates of almost 0.28% showed usthat we segment and address high-quality users via
native. Thanks to Taboola’s wide reach, we were able
to increase the CTR by 117% and reduce the CPC by
57% compared to the other channels.”- Birgit Schweinstetter, Director for Market Communication
and Direct Sales, LBS Bayerische Landesbausparkasse

Introduction
The LBS Group consists of regionally organizedbuilding societies (LBS) and, with a market shareof around 35%, is the leading provider of homesavings and financing solutions nationwide.
The eight state-building societies have brought
people into their homes for over 90 years. Basedin Germany, LBS offers customers different
solutions for financing houses, apartments, orproperties. LBS advises its customers on financing
home ownership and modernization projects,
buying and selling real estate, and government
funding opportunities.

LBS and Hearts & Science Germany (AnOmnicom Company) Drive Website Traffic with
Taboola Motion Ads
The LBS Group sees itself as a pioneer in digital marketing and likes
to use new digital options for its campaigns to get in touch with its(potential) customers in a way that is appropriate for the addressee.
With the start of the new umbrella campaign in 2022, the objective wastherefore clear: LBS wanted to find new ways for their brand campaign
to reach high-quality target groups and increase the click rates (CTR) on
their websites. LBS was already active on several display channels but
wanted to diversify the digital marketing mix to improve results.
That’s when LBS found Taboola.
As the world’s largest discovery platform, Taboola delivers native,
recommended content to consumers at the moment they’re ready toengage with something new. With Taboola, advertisers can tap into
an audience of 500 million daily active users across over 9,000 vetted
publisher sites.

LBS worked directly with Taboola’s partner agency Hearts & Science
Germany to launch eye-catching ads across premium publisher properties.
Together, they created Image Ads of visuals, headlines, descriptions, and calls
to action (CTAs). They also built Motion Ads, which are custom graphics thatmove for up to 15 seconds, similar to a GIF.
Each ad was geo-targeted to specific audiences, inviting them to learn more
about important home savings, financing, modernization and real estate
opportunities. Once a reader clicked on an ad, they were taken to a custom
editorial landing page where they could learn more about LBS’ solutions in
the fields of home savings, financing, modernization and real estate.
After running this sponsored content campaign with Taboola, LBS saw a
117% higher CTR than its usual display channels, a 57% lower averagecost-per-click (CPC) than search platforms, and 39% lower average
CPC than social platforms. In the end, Taboola was proven to outperform
LBS’ benchmark partners, helping the financial services provider diversify its
marketing mix and increase high-quality website traffic.