Viber Ads, Cookies & Tracking
Technologies Policy[Last Updated: June 1, 2023]
Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, “Viber”, “we”, “our”, or “us”) maintain our websites available
at: www.viber.com and www.forbusiness.viber.com, and our mobile applications, services and tools (collectively, the “Services”, andas further detailed under Viber’s Terms of Service).
We, along with our advertising partners and vendors, use a variety of tracking technologies, including cookies, for various purpose,including to learn more about how people use the Services (e.g., through internal statistics, etc.) in order to enhance and improve our
Services, provide our users with personalized content including ads, for security purposes, etc.
This Ads, Cookies & Tracking Technologies Policy (“Ads & Cookies Policy”) forms an integral part of Viber’s Privacy Policy andfurther details the data we collect using cookies and tracking technologies, how we use this data, and your opt-out rights and options
related to your personal data.
Table of Contents
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Cookies & Other Tracking Technologies: What Are They & Categories of Cookies
Use of Cookies & Tracking Technologies for Advertising and Marketing Purposes
Cookies & Tracking Technologies Used on Viber Services
Your Cookie Choices & How to Opt-Out
Additional Information – Types of Tracking Technologies and Unique IdentifiersContact Us

Cookies & Other Tracking Technologies: What Are They & Categories of Cookies

We, and our third-party partners, use cookies on our websites, as well as other tracking technologies on our Services, including, forexample, technologies known as HTTP cookies, HTML5, Flash local storage, embedded scripts, and Unique Identifiers (as defined
below), used for tracking on our mobile application (collectively, shall be referred to herein for convenience as “Cookies”, unlessotherwise stated). You can find explanation regarding each such technology under the Additional Information – Types of Tracking
Technologies section below, and with respect to the use of Unique Identifiers under the Use of Cookies & Tracking Technologies for
Advertising and Marketing Purposes section below.
A cookie is a small data file that is sent to your device’s (computer, tablet or mobile phone) web browser when you visit a website,
interact with advertisements or other features, etc., and is stored on your device hard drive so that a website can recognize your device
once you visit the website again. Cookies and other tracking technologies usually include an identification number that is unique to thedevice or the browser you are using (meaning, a unique series of numbers and letters assigned to your device or browser, and including
an identifier known as “advertising identifier”) (“Unique Identifier“). We use “first” and “third-party” Cookies. First party cookies are usedand controlled by Viber to provide our Services, operate, protect and improve the Services. Third-party cookies are controlled by third
parties (e.g., our service providers and business partners), mostly for the purpose of advertising and analytics. Cookies can either bepersistent (i.e., they remain on your computer until you delete them) or temporary – known as “session” (i.e., they last only until you close
your browser). We use both session and persistent Cookies.
Cookies are used by us for a variety of purposes, including in order to enhance your online experience, for example, by remembering
your log-in status and viewing preferences from a previous use of our websites, for when you later return to it; or to help us understandhow users use the Services and their preferences, such as which pages or content are most popular, so that we can better provide ourcontent and Services as well as for our third-party partners to provide personalized advertisements.
In general, we use the following categories of Cookies as part of our Services:•

Strictly Necessary Cookies:

These Cookies are necessary in order to provide Services and features you have specifically requested (meaning, set in response toactions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms), as
well as necessary for our website to function and for fraud prevention and security purposes. That is why these Cookies cannot beswitched off in our systems. If you set your browser to refuse these Cookies, some parts of the Services may not then work.
•

Analytics and Performance Cookies:

These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Services. They help
us understand which pages are the most and least popular and learn how visitors move around the Services. If you do not allow these
Cookies we will not know when you have visited our Services and will not be able to monitor its performance.
•

Functionality Cookies:

These Cookies enable the website to provide enhanced functionality and display customized videos and images. They may be set by us
or by third party providers whose services we have added to our webpages. We may also use Cookies to tell us, for example, whether
you have visited the Services before or if you are a new visitor. If you do not allow these Cookies, then some or all of these services may
not function properly.
•

Targeting Cookies:

These Cookies may be set through our Services by us or by our advertising partners. They may be used to deliver content, including ads,
relevant to your interests on our Services. They may also be used by such partners to build a profile of your interests and show you
relevant adverts on other sites. These Cookies are based on your Unique Identifier. If you do not allow these Cookies, you will
experience less targeted advertising.
Note that, at any time you are able to change your Cookies settings and the tracking operation to control Cookies placement by limiting
use of Cookies on your device, opt out or delete certain Cookies already stored on your device – all as detailed under the “Your Cookie
Choices & How to Opt-Out” section below. Where required under applicable laws, we will obtain your consent for data collection
through use of Cookies.
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Use of Cookies & Tracking Technologies for Advertising and Marketing Purposes
To enable the limited advertisements on our Service, we may generate and share, through our use of Cookies and tracking technologies,
a Unique Identifier with our third party advertising partners and advertising service providers (listed HERE), along with certain datacollected from your device or use of our Services, and for example your age range, inferred gender, country, city (i.e., general location
extracted from your IP address), or GPS location data (if you allowed us in your settings). This includes partners managing ouradvertising placements, as well as partners and service providers supporting targeting, measurements, and optimizations for us including

for Viber’s own marketing campaigns, and also advertisers themselves and their agencies or third parties managing their advertisingdemands. For more details on the use of third-party Cookies and tracking technologies on our Services see Cookies & Tracking
Technologies Used on Viber Services.
We may also receive data associated with your Unique Identifier from trusted third parties, which may be used to show you more relevant
ads and content on our Services or for better advertising analytics, based on information collected by such third parties on other websites
and services. This means that the Unique Identifier of your device could be linked to certain characteristics and interests as part of ouraggregated segmentation groups for advertising purposes.
Additionally, we might use Cookies to receive data derived from the clicks on our own ads (and the subsequent installs of our app)delivered on third party services, for better ad measurements, to learn more about the subsequent user activity and preferences on our
Services, help find similar users, and assess the performance of our content. The advertising networks and/or content providers thatdeliver ads on our Services or deliver our ads on third party sites may use cookies, pixels or other tracking technology to uniquely
distinguish your web browser or device and keep track of information relating to serving ads on your web browser, or mobile app such as
the type of ads shown and the pages on which the ads appear and also certain activities performed by you after clicking on the ads.
Some of these third parties may combine information they collect from our Services with other information they have independently
collected relating to your web browser’s activities across their network of websites. These third parties collect and use this information
under their own privacy policies, and are responsible for their practices concerning personal data. You can directly exercise your rights
with them.
We also use Unique Identifiers for our own marketing and advertising campaigns, to make them more relevant and meaningful to you,and to track the efficiency and analyze these campaigns, both on our Services and on other websites or mobile apps.
For users in the EEA, and the UK, we attest to industry standard related to the use of Cookies for advertising purposes. We have
implemented consent mechanism in order to obtain your consent for the use of Cookies, where required under applicable law, and wefollow the applicable frameworks and procedures to ensure that other third parties in the digital advertising chain will respect yourpreferences. You can access and manage these consents at any time through the Viber personal information settings, under manage ad
preferences and these changes will apply going forward.
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Cookies & Tracking Technologies Used on Viber’s Services
The following tables set out details of the third-party Cookies we use as part of our Services and the purposes for which we use them, as
well as links to such third-parties’ notices and policies, related to their data collection and privacy practices, and in some instances optout of certain of their activities.

Third Party
Google Ad Advertising
Manager

Service Privacy Information and Choices
For privacy information, go to:https://policies.google.com/privacy
https://developers.google.com/admob/android/quick-start#import_the_mobile_ads_sdk
To opt-out, visit:https://myaccount.google.com/data-and-personalization
For additional information regarding our use of Google products, visit:

Xandr
Advertising(formerlyAppnexus)

https://policies.google.com/technologies/partner-sites
For privacy information, go to:https://www.xandr.com/privacy/
https://www.xandr.com/privacy/platform-privacy-policy/
To opt-out, visit:

RakutenAdvertising
Advertisinghttps://www.xandr.com/privacy/cookie-policy/
For privacy information, go to:https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf
To opt-out, visit:https://go.rakutenadvertising.com/hubfs/Cookie-Policy.pdf

MoPub(Twitter)Advertising

For privacy information, go to:https://www.mopub.com/en/legal/privacy
To opt-out, visit:

GoogleAnalytics

https://www.mopub.com/en/legal/optout#:~:text=Android%3A,Android%20version%20and%20device%20manufacturer
For privacy information, go to:
http://www.google.com/intl/en/policies/privacy/

GoogleAnalytics for
Display
Advertisers, and To opt-out install the plug-in:
Ads Preferences
https://tools.google.com/dlpage/gaoptout
Manager

For additional information regarding our use of Google products, visit:

GoogleTag
Manager

Widgets, Tag
Manager

https://policies.google.com/technologies/partner-sites
For privacy information, go to:
http://www.google.com/policies/privacy/
To opt-out, visit:https://myaccount.google.com/data-and-personalization
For additional information regarding our use of Google products, visit:

Adjusthttps://policies.google.com/technologies/partner-sites
Installs of
For privacy information, go to:applications, in https://www.adjust.com/terms/privacy-policy/
app usage,
To opt-out, visit:
conversion
tracking, fraud
https://www.adjust.com/opt-out/
prevention

Firebase
AnalyticsApp
For privacy information, go to:https://policies.google.com/privacy?hl=en-US
performancetracker, installsof applications, For additional information regarding our use of Google products, visit:
in app usage,
https://policies.google.com/technologies/partner-sites
conversion
tracking
You can opt out from the sharing of your Unique Identifier and associated events, via your device settings or byswitching the Personalization toggle off in our App settings.
Crashlytics App
For privacy information, go to:https://www.termsfeed.com/blog/crashlytics-privacy-policy/#Information_Collected_By_Crashlytics
performancetracker
To opt-out, visit:

SentryMixpanelhttps://www.termsfeed.com/ccpa-opt-out/
For privacy information and to opt-out, go to:https://sentry.io/privacy/

Appperformancetracker
In-app analytics For privacy information, go to:https://mixpanel.com/privacy/
To opt-out, visit:https://mixpanel.com/optout
Unbounce Landing pages For privacy information, go to:https://unbounce.com/privacy
tracking
To opt-out, email:unsubscribe@unbounce.com

BrazeIn app usage,(Appboy) conversion
tracking
SurveySurveys
MonkeyFor privacy information and to opt-out, go to:https://www.braze.com/preferences/#cookie-consent-tool
For privacy information, go to:https://help.surveymonkey.com/categories/Privacy_Legal
To opt-out, visit:

TwitterUser
acquisition,
conversion

https://help.surveymonkey.com/articles/en_US/kb/How-do-I-enable-cookies-on-my-computer
For privacy information, go to:https://twitter.com/en/privacy
To opt-out, visit:

GoogleAds

Useracquisition,
conversion

https://help.twitter.com/en/rules-and-policies/twitter-cookies
For privacy information, go to:https://policies.google.com/privacy?hl=en-US#infochoices
To opt out, visit:https://policies.google.com/technologies/ads?hl= en-US
For additional information regarding our use of Google products, visit:

CriteoUseracquisition,
conversion

https://policies.google.com/technologies/partner-sites
For privacy information, go to:https://www.criteo.com/privacy
To opt out, visit:https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers

For additional information, visit:https://www.criteo.com/privacy/disable-criteo-services-on-mobile-applications
Huawei
Supporting
For Privacy Information, go to:
MobileHuawei Mobile https://consumer.huawei.com/sa-en/privacy/privacy-policy/
Services services (e.g.
For additional information, go to:Core (HMS SupportingCore)
push messages
https://consumer.huawei.com/ie/support/content/enand location
gb15841692/#:~:text=If%20you%20are%20not%20aquianted,Core%20to%20its%20factory%20version
sharing)

Meta
Audience
Network

Advertising

For Privacy Information, go to:https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0
For additional information, go to:https://accountscenter.facebook.com/ad_preferences/ad_settings/

Cookies we use on our main website (www.viber.com):

Type of cookie

Name of cookie

SourceStrictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie

OptanonAlertBoxClosed
OptanonConsent
eupubconsent
RT__cfduid
referrer04_0 02
JSESSIONID

OneTrust
OneTrust
IAB Europe
Akamai
OneTrust
Viber.com
nr-data.net

First Party/ Lifespan
Third
Party
First Party A year
First Party A YearFirst Party IndefinitelyFirst Party 7 days
Third Party A monthFirst Party A month
Third Party Session

Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Performance and Analytics Cookie
Performance and Analytics Cookie
Performance and Analytics Cookie
Performance and Analytics Cookie
Performance and Analytics Cookie
Performance and Analytics Cookie
Performance and Analytics Cookie
Performance and Analytics Cookie
Performance and Analytics Cookie
Functional cookie
Targeting cookie
Targeting cookie
Targeting cookie
Targeting cookie
Targeting cookie__cfduid
nlbi_XXXXXXX
referrer04_0 02
referrer04_0 02
visid_incap_XXXXXX
incap_ses_*_gid_gat_UA-cookielaw.org Third Party A monthcomeet.co
Third Party Sessionwww.comeet.co Third Party 30 days
comeet.co
Third Party A monthcomeet.co
Third Party 364 days
comeet.co
Third Party Session
Viber.com
First Party A day
viber.com
First Party a few
seconds_ga
viber.com
First Party 2 years_gat
comeet.co
Third Party a few
seconds_gat
comeet.co
Third Party a few
seconds_gid
comeet.co
Third Party A day
visid_incap_
comeet.co
Third Party A year
smp_8cf545b3a721c18913db019b205d7 Mixpanel
Third Party 364 days
b1e_mixpanel
mp_a9b47cf8f1246dc2742ec37dd46c940 Mixpanel
Third Party 364 days
9_mixpanel
pll_language
www.viber.com First Party a yearGPS
youtube.com Third Party a few
seconds
YSC
youtube.com Third Party Session
VISITOR_INF O1_LIVE
youtube.com Third Party 6 days
IDE
youtube.com Third Party a year
test_cookie
doubleclick.net Third Party a few
seconds

Cookies we use on our B2B website (www.forbusiness.viber.com):

Type of cookie

Name of cookie

First Party/Th Lifespanird Party
OptanonAlertBoxClosed www.forbusiness.viber.com First party
365 days

Strictly necessary
cookieStrictly necessary OptanonConsent
cookieStrictly necessary __cfduid
cookieStrictly necessary __cfduid
cookiePerformance/Analyt _ga_DBCT3C7B6C
ics cookie
Performance/Analyt _ga
ics cookie
Targeting cookie _GRECAPTCHA

Sourcewww.forbusiness.viber.com First party

365 dayshsforms.net (Hubspot)

Third party

30 dayshsforms.net (Hubspot)

Third party

30 daysViber.com

First party

730 daysviber.com

First party

730 days

Google.com

Third party

180 days

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Your Cookie Choices & How to Opt-Out
You have the choice whether to accept the use of Cookies or not, except for those that are Strictly Necessary to operate the service.
Subject to applicable laws, we will obtain your consent prior to our use of Cookies.
Most browsers -accept HTTP cookies by default. The “help” feature of the menu bar on most browsers will tell you how to stop accepting
new cookies, how to receive notification of new cookies and how to disable existing cookies.

Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specificbrowser, please consult the browser’s website (often in the Help section). Please note, however, that without HTTP cookies and HTML5
local storage, you may not be able to take full advantage of all the features of our Services and some parts of the Services may not
function properly.
Please note that, in the event you disable certain Cookies and tracking technologies (e.g., functional cookies, Unique Identifier), you may
not be able to take full advantage of all the features of our Services and some parts of the Services may not function properly. In addition,note that, rejecting Cookies and tracking technologies does not mean that you will no longer see ads when you visit our Services. Viber is
not responsible for the effectiveness of any opt-out options provided by third parties.
For more information about HTTP cookies and how to disable them, you can consult the information available at:
http://www.networkadvertising.org/choices/ and www.allaboutcookies.org/manage-cookies/.
You may opt-out of the data collection, sharing process and advertising services related to Cookies, as follows:•

Cookies Setting Tool:

You can opt-out from web cookies (except for those that are Strictly Necessary) through the ‘Cookies Settings’ featured within the cookie
banner on our websites. Click on the different category headings to find out more and change our default settings. The preferences you
chose will be stored in a separate cookie that is stored uniquely on your device. Please note that your preference settings will not beknown if you visit our website from another device, use a different browser, or reset your current browser, and that you need to specify
your preference settings again in such cases.
•

Browser Settings:

You may set your browser to block Cookies, or to indicate when a Cookie is being set, by adjusting the privacy and security settings ofyour web browser. Please refer to the support page of the browser you are using. In this regard, following are some links, which you may
find useful:

Browser Type
Chromehttps://support.google.com/chrome/answer/95647?hl=en

Firefox
Opera
Internet Explorer
SafariEdge•

https://support.mozilla.org/en-US/kb/enable-and-disable-cookieswebsite-preferences
https://help.opera.com/en/latest/security-and-privacy/
https://support.microsoft.com/en-gb/help/17442/windows-internetexplorer-delete-manage-cookies
https://support.apple.com/en-il/guide/safari/manage-cookies-andwebsite-data-sfri11471/mac
https://support.microsoft.com/en-us/help/4027947/windows-deletecookies

Mobile Devices:

To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device:o

Android/iOS Device: On Android open the Google Settings app on your device and select “ads” to control the settings. On
iOS devices with iOS 6 and above use Apple’s advertising identifier. To learn more about limiting ad tracking using thisidentifier, visit the settings menu on your device or the following links:▪ iOS – https://support.apple.com/en-us/HT202074▪ Android – https://support.google.com/ads/answer/2662922?hl=enoApple’s App Tracking Transparency Prompt: With iOS 14.5, Apple introduced the AppTracking Transparency (ATT)
framework, which requires any app to ask its users for their permission to access their device’s advertising identifier anduse the data about them received from the apps and websites owned by other companies, for targeted advertising or
advertising measurement purposes. Viber will allow you to make your own choice by reacting to the ATT Prompt, which will
be displayed prior to connecting identifiable data collected on Viber with identifiable data from other companies’ apps andwebsites, for advertising purposes. Furthermore, you will always have an option to opt out of such tracking by visiting youriOS device’s settings menu. Once the setting is changed, we will make this change to take effect in our systems as soon
as possible. More information on the AppTracking Transparency (ATT) framework is available HERE.

o
o

o

•

Analytics: You can also disable analytics for mobile apps from the settings screen on your mobile device.
Specific Region Control: If you are a user in the EEA, or the UK, you can also control the “allow interest-based ads” setting
on your Viber privacy settings (for more information see our EU Region Privacy Notice). If you are a California user, you
can switch on the “Do not sell or share my personal information” toggle (for more info see CCPA Notice) – in which casewe will not share your Unique Identifier with our third-party advertisers.
Location: To opt-out of exact location tracking when using our App, you can use the settings of your device, or the Viber
privacy settings.

Opt-Out Provided by Third Parties:

The table above, detailing out third party partners, further includes reference to their applicable webpage related to opt- out controls
made available by such third parties.
You may opt-out of additional third-party advertising networks using the tools offered by the Network Advertising Initiative’s Website,
at: http://www.networkadvertising.org/managing/opt_out.asp and following the directions there.
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Additional Information – Types of Tracking Technologies and Unique Identifiers

Cookies/HTML5 Local A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be
Storagecreated through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as“browser cookies”), and HTML5.
Embedded Script
An embedded script is programming code that is designed to collect information about your interactions with theServices, such as the links you click on. The code is temporarily downloaded onto your device from our web
server or a third party service provider, is active only while you are connected to the Services, and is deactivatedor deleted thereafter.
Unique Identifier
A unique identifier is a serial number, or string of characters, specific to a user’s mobile device. It is stored on themobile device and can be retrieved by any app that is downloaded and installed. Apps typically retrieve thisidentifier for identification when communicating with servers.This identifier is a tool that allows us and ouradvertising and marketing partners and service providers to identify your device for tracking user advertisingactivities and preferences (to know when and which kind of ad has been viewed or clicked, led the user to install
an app, make our own marketing and advertising campaigns more relevant and meaningful to user, and to trackthe efficiency and analyze these campaigns). This identifier is currently the main persistent means of tracking
advertising and marketing activity on and across devices.
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Contact Us
For any queries in relation to this Ads & Cookies Policy please contact us at:••••

Our online form available at: https://vb.me/ContactUs.
Using the “contact us” form on the App.
By Email: privacy@viber.com
By mail:Viber Media S.à r.l.,
Attention: Privacy Policy Administrator
2, rue du Fossé, L-1536 Luxembourg, Grand Duchy of Luxembourg.

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In the event you read this Ads & Cookie Policy in any language other than English, you agree that in the event of any
discrepancies, the English version shall prevail.
Current Cookies policy 2023 Viber Cookies Policy 2023
Current Cookies policy 2022 Viber Cookies Policy 2022
Previous Cookies policy 2021 Viber Cookies Policy 2021
Previous Cookies policy 2019 Viber Cookies Policy 2019
Previous Cookies policy 2018 Viber Cookies Policy 2018

Previous Cookies policy 2016 Viber Cookies Policy 2016