CaseStudy“The new Tnuva GO product line offers the perfectcombination of excellent taste along with top
nutritional value. Once taste tests proved theIsraeli consumers preferred GO yogurt over ourcompetitor’s offering, we decided on a tasting
strategy, providing online vouchers for a tasting kit.
We assumed once consumers will taste our product,
they will choose it over our competition, which isexactly what happened. A prominent ad campaign,along with a tasting kit for a winning product,
created the exact result we were hoping for.”- Michal Betzer, CMO, Tnuva Dairy Division

40%

Market Share for GO Yogurt
Products in Just Two Weeks
with Taboola Motion Ads

FO O DTnuva GO Yogurt Products Market Share
Increased by 40% in Just Two Weeks withTaboola Motion Ads

87%

Lower Cost-Per-Acquisition(CPA) than Target

CaseStudy
CaseStudy
COMPANY
Tnuva Group is the largest and leading food group in Israel.
Tnuva has been operating for 90 years, bringing to every
household in the country fresh dairy products, eggs, andadditional fresh farm produce.
Havas Blink is Israel’s first and largest content and social
media agency.

CHALLENGE
Promote Tnuva’s new GO Yogurt product to relevant
consumers at scale, while adhering to strict CPA goals..
SOLUTIONWork with Blink to launch a Taboola campaign leveraging
Motion Ads and CTA Button ad formats to promote a
minisite for consumers to receive two yogurts for free.
RESULTSWith Taboola, Blink was able to help Tnuva achieve a
40% market share for Tnuva Go Yogurt products in just
two weeks at a CPA 87% lower than the target using
Motion Ads.

Tnuva Sells New GO Yogurt Product to Audiencesat Scale with Taboola

CaseStudy

Introduction
Tnuva Group is the largest and leading food groupin Israel. Tnuva has been operating for 95 years,bringing to every household in the country fresh
dairy products, eggs, and additional fresh farm
produce. Tnuva’s historic and distinctive logo has
become an emblem signaling products that are
made with care, and to the highest standards ofquality, taste and freshness.
For nearly a decade, Tnuva’s classic dairy products
and non-dairy treats have won the hearts of Israelfamilies seeking balanced and tasty foods with highnutritional value. The company invests heavily inresearch and development, ensuring that products
meet the highest standards of quality controls.
Havas Blink is Israel’s first and largest content andsocial media agency. The company was founded in2007 by Sagi Hametz, who serves as a managing
partner. Sagi was among the founders of The
Marker and served as editor of the magazine. Adva
Kirsch serves as the Company’s CEO and has
been in the company for six years. Havas Blink has
35 employees and serves approximately 50 of thelargest clients in the Israeli economy.

CaseStudy

Blink Achieves a CPA 87% Lower than Tnuva’s Goal
with Taboola Motion Ads
Tnuva launched a performance campaign to promote GO Yogurt fortrainees in July of 2021. They were looking to reach high-quality audiencesat scale, with the goal of ultimately driving sales amongst a relevant groupof consumers. In order to attract a larger group of consumers.
Tnuva worked with Blink to launch the campaign with Taboola, using
Motion Ads across premium publisher sites in the region. The campaign
ran for two weeks, and resulted in a 40% increase in market share.
Taboola’s Motion Ads formats allow advertisers to leverage video assets
within a sponsored content campaign to improve campaign performance,increasing their ability to capture user attention.
Working with Taboola, Blink and Tnuva’s campaign was able to achieve
a CPA that was 87% lower than Tnuva’s goal, increase the vCTR by 11%
and increase CVR by 26%. Blink leveraged Taboola’s Smart Bid and theTaboola Pixel to optimize the campaign during flight.

Smart Bid is Taboola’s automated bidding platform, designed toimprove advertiser campaign performance instead of manual bidding.
For each impression, Smart Bid uses campaign and Taboola’s network
conversion data to predict how likely a user is to convert and adjust the bid
accordingly--all to maximize the number of conversions.
The Taboola Pixel allows you to understand the actions people take on
your site and to optimize your marketing campaigns towards desired andvaluable actions. When visitors on your site perform a certain action, theTaboola Pixel can be activated to report that action.

Blink Uses Taboola’s CTA Button Ad Format toIncrease Conversions for Tnuva’s Campaign
As an additional optimization tactic, Blink tested Taboola’s new CTA
Button ad format for Tnuva’s campaign.
Taboola’s CTA Button is a creative add-on available to increase conversion
performance of campaigns across Taboola. The CTA appears as a button
alongside the creative, and is designed to catch the attention of users anddrive them towards a specific post-click action based on the campaign KPI.