CaseStudy“Taboola helped us realize the full potential ofnative advertising without compromising on theuser experience. Taboola’s uncluttered approach toadvertising has also allowed us to single-mindedly
focus on content creation.”- Gautum Anand, Founder & CEO, The Cinemaholic285%

Increase in Ad Revenue Per
Mille (RPM) in One Year117%
E NTE R TAINMENTThe Cinemaholic Sees
Unprecedented Growth in
Revenue and Engagement Over
the Course of a Year with Taboola

Increase in Organic ClickThrough-Rate (CTR) inOne Year324%
Increase in Overall Ad
Revenue in One YearCaseStudy
CaseStudy
COMPANYThe Cinemaholic is one of the most reliable sources ofin-depth entertainment coverage, producing a range ofcontent from long-form explainers to carefully curated lists.

CHALLENGE
Engage and monetize organic traffic in the wake of the
COVID-19 pandemic.
SOLUTIONWork with Taboola to implement the Taboola Feed andExplore more on article pages to personalize organic
content and sponsored content recommendations forreaders.
RESULTSWith Taboola, The Cinemaholic saw a 285% increasein ad RPM and an 117% increase in organic CTR
between March 2020 and June 2021. Their partnershipwith Taboola grew ad revenue by 324% during thesame timeframe.

Taboola Allows The Cinemaholic to Monetize
Unexpected Increase in Organic TrafficCaseStudy
Introduction
The Cinemaholic started as a passion
project in 2014 and in the years since has
become the fastest growing independent
movie & tv news website in the world. In a
short span of time, it has grown into oneof the most reliable sources of in-depth
entertainment coverage.
From long-form explainers to carefully curated
lists, The Cinemaholic has everything tomeet the informational needs of all types ofmovie, tv, and anime lovers. It is no surprisethen that over 15 million cinephiles visit The
Cinemaholic every month.
Their writers are not just movie or tv
journalists, but so much more. From anime
connoisseurs to film graduates, Team
Cinemaholic is an eclectic mix of people
from different backgrounds with one common
purpose: to spread the love for cinema.

CaseStudy

The Cinemaholic Captures Revenue andEngagement Growth When Organic Traffic
Increases with Taboola Feed
The Cinemaholic is always looking for new and innovative ways toengage readers and monetize website traffic.
They started working with Taboola in 2019 to tackle both goals, but saw alarge increase in both revenue and engagement after March of 2020, when
COVID-19 was declared a global pandemic. The pandemic sent most of
the world inside, where they sought information about the entertainmentthat was available to them through streaming services and other movie
outlets.
With the Taboola Feed implemented on their article pages, The
Cinemaholic was well-positioned to take advantage of the sudden andlarge increase in traffic to their website, while driving meaningful sponsoredcontent and recirculated editorial content.
Not only did revenue increase, but the Taboola Feed was able to scale
their RPM when so many other vendors couldn’t — growth which has
continued in 2021.

Taboola Feed brings the familiar scrolling experience that consumers
love on social networks to publishers’ sites across the open web. The
streamlined user interface helps publishers engage readers, combat highbounce rates, and boost stagnant RPMs.
With Taboola, The Cinemaholic saw a 285% increase in ad RPM andan 117% increase in organic CTR between March 2020 and June 2021.
Their partnership with Taboola grew ad revenue by 324% during the sametimeframe.

The Cinemaholic Further Engages Readers withOrganic Content Using Taboola’s Explore MoreIn addition to Taboola Feed, The Cinemaholic implemented Taboola’s
Explore More feature to further engage readers with organic content.
Inspired by common native app experiences, Explore More is designed tohelp publishers keep users on their mobile pages longer; re-engaging users
by surfacing relevant content recommendations.
For The Cinnemaholic, Explore More has driven almost 100,000 additional
pageviews every 30 days.