Connecting you to theglobal meeting + event community

MPI-WISCONSIN CHAPTER“MPI-WI Chapter is the bridge to knowledge, compelling ideas, and relationships tocreate a voice in the meetings and events industry.”MAR
APR
VOL 40/NUM 2

2018

STARTPLANNING.

©ADAM SHEA PHOTOGRAPHY; TOWN COUNCIL, NEENAH, WI

The Fox Cities offer
convenience, versatility
and venues for every typeof meeting. An array of
exceptional dining options,3,200+ hotel rooms
and group activities,
along with our walkable
downtown areas willcomplete your experience.
NEW in 2018 —Fox Cities Exhibition
Center (38,000 sq. ft. facility)

FoxCities.org/meeting

Plus Wisconsin’s
Best Shopping!

Contact Amy Karas at akaras@foxcities.org or 800. 236.6338

2| March/April 2018

MPI Agenda															

			

March/April 2018

MPI-WISCONSIN
2017 -2018
BOARD OF DIRECTORSVOL 40/NUM 2

PRESIDENT
CLAUDIA CABRERA
Madison Marriott West Hotel & Conference Center
claudia.cabrera@atriumhospitality.com

Feature Articles
January Event Recap				

10

PRESIDENT-ELECTTAMARA JESSWEIN, CMPHID Global
tjesswein@hidglobal.com

CMP 101

12

Put Your Organization in the Spotlight

12

Hospitality Leaders Engage in the Conversation: Laura MacIsaac, CMP

14

Get the LED Out

16

Getting to Know Laura Schwartz		

20

April Event Preview

21

May Event Preview

22

Gracias, Merci Beaucoup, Danke, Tack, Dank Je

24

IMMEDIATE PAST PRESIDENTJEN MELL, CMP
Travel Leaders
jmell@tlcorporate.com
VICE PRESIDENT FINANCE
SARA KERN
Blue Harbor Resort & Spaskern@blueharborresort.com
VICE PRESIDENT MEMBERSHIP
JOELLEN GRABER
Mount Horeb Chamber of Commerce
adminassist@trollway.com
VICE PRESIDENT COMMUNICATIONSMARIA PEOT, CMP
First Business Financial Services
maria.peot@gmail.com
VICE PRESIDENT EDUCATION
KATIE MCGINNISThe Iron Horse Hotel
kmcginnis@theironhorsehotel.com
DIRECTOR-AWARDS ANDSCHOLARSHIPS, & RECRUITMENTALISON HUTCHINSON
Fox Cities Convention & Visitor Bureau
ahutchinson@foxcities.org
DIRECTOR-MEMBER CARE
AMANDA RIDOUT
Harley-Davidson Museum
aridout@levyrestaurants.com
DIRECTOR-SPECIAL EVENTSJANE KINCHELOE
Minocqua Area Chamber of Commerce
jane@minocqua.org

In Every Issue
Editor’s Note

4

President’s Column

6

Food for Thought: Executive Sous Chef Ger Xiong

8

Who's in the News

12

Student Profile: Paige Fischer

18

New Members & Anniversaries

18

Supplier Profile: David T. Helgeson, CMP

22

Board Member Profile: Danielle Ziegler, CMP, CVT		

24

Planner Profile: Susan Kainz

26

CalendarBC

DIRECTOR- SPECIAL EDUCATION, PROJECTSDANIELLE ZIEGLER, CMP, CVT
Greater Madison Convention & Visitor's Bureau
ziegler@visitmadison.com
DIRECTOR-MONTHLY PROGRAMMINGTRACEY BOCKHOP, CMP
Meet Meetings
tracey@meetmeetings.com
DIRECTOR-PUBLICATIONS & COMMUNITY OUTREACH
CHERYL OSWALD, CMP
Kohl's Department Stores
cheryl.oswald@kohls.com
DIRECTOR-STRATEGIC ALLIANCES, SPONSORSHIPS &FUNDRAISING
LIZ UNRUH
Wisconsin Center District
eunruh@wcd.org
DIRECTOR-WEBSITE, SOCIAL MEDIA, & PUBLIC RELATIONSCATHY KREITERVISIT Milwaukee
CKreiter@milwaukee.org

EXPERIENCE MPI WISCONSIN
Print: Agenda Magazine
6 DIFFERENT WAYS
Web: mpiwi.org
Facebook: facebook.com/mpiwi
Twitter: twitter.com/mpiwisconsin
LinkedIn: MPI-WI Chapter
Instagram: https://instagram.com/mpi_wi_chapter																	MPI Agenda March/April 2018 | 3

MPI-WISCONSIN CHAPTEREDITOR'S NOTE

Published bimonthly by
Meeting Professionals International –Wisconsin Chapter

Greetings, MPI members!

CO-EDITORS
Kathy Reading
Account Executive
The Scan Group, Inc.
reading@scangroup.net

This issue of the Agenda Magazine focuseson technology, which is right up my alley.
Technology has changed how events areplanned, managed, experienced, andevaluated. It’s easy to get lost in the sea of
constantly evolving tools. For each situation, there is a multitude of options toimprove your event or meeting:

Cheryl Oswald, CMP
Events Project Manager
Kohl's Department Store
cheryl.oswald@kohls.com

•
•
•
•
•
•
•
•

CONTRIBUTING WRITERS
Sara Kern
Dr. Lynea LaVoy, CHE
Tom Graybill
Tracey Bockhop, CMP
Danielle Ziegler, CMP, CVT
Cheryl Oswald, CMP
Nicole Ellickson, CMP
Jodi Goldbeck, CMP
Alison Hutchinson

Registration and management programs
Mobile sites and apps
Interaction and entertainment
Virtual meetings
RFID applications
DronesData and security
And more!

Technology can either improve efficiency, add excitement ...or both. It helps toclarify your specific goals before selecting solutions. When I’m helping clients withcustom registration and management solutions, I always start by listening andlearning about their company or association’s culture and needs. Invest in thatwhich will best support your needs and event goals.

GRAPHIC DESIGNAnn Shultz, AJS Designs

PUBLICATION DEADLINES
May/June 2018
Deadline: March 15, 2018

As suppliers, we need to provide cost-effective solutions that help planners create
the best possible events. For planners, the challenge is to be aware of evolving
technology options and employing the best tools to increase attendee engagement.

July/August 2018
Deadline: May 15, 2017

Technology should support your efforts and never be a burden. As always, talking
to your fellow MPI members, attending our outstanding education sessions, andreading your Agenda Magazine will help spark new ideas and keep your events
fresh.

September/October 2018
Deadline: July 15, 2018

Never stop learning!
PERMISSIONS
Material in this publication may not be reproduced inany form without permission. Statements of fact andopinion within Agenda are the responsibility of theauthor(s) and do not imply an opinion of the officers or
members of MPI or MPI-Wisconsin Chapter.

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March/April 2018

MPI Agenda															

						{Madison, WI}A SPACE THAT ENERGIZES.

A city that entertains.
Frank Lloyd Wright designed this building to be different.
Its views, its curves, its location. Every feature was chosen with one
purpose: to inspire. Itʼs a space that encourages team building byday, in a location that fosters team bonding by night.
Visit MononaTerrace.com.

©2018 Monona Terrace

18580-Entertains_MPI-7.5x9.5.indd 1

1/19/18 3:46 PM

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President's Column
Hello MPI WI!

I can’t believe I am sitting here in my home, writing for the March/ April issue of our Agenda
magazine. Is it just me, or is time passing too quickly? By the time you receive this issue, there
will be three months remaining of my term. Being in this role has been — and still is — such anadventure! All I can do is smile as I look back at the memories and accomplishments that we,
as a chapter, have made during this term.
One of our biggest successes is our chapter’s financial status. It is the best it has been in years,
thanks to our amazing Strategic Alliance partners. We gained seven new Gold Level partners
and earned a total of $15,500 over our budget for this year’s Strategic Alliance Program.
Sincere thanks to our chapter administrators at MDS and our finance team for all their efforts
and success.

Claudia Cabrera
President, MPI-WI Chapter

I also want to thank everyone who attended our first events of the year at The Edgewaterin Madison and at the brand-new Westin Hotel in Milwaukee. Your continued support of ourchapter by volunteering and attending our monthly meetings is greatly appreciated. We
strive to offer the best education available and provide you with the most value for yourmembership.

been working hard on new and

Our Board of Directors has been working hard on new and exciting projects for next year! We
brainstormed ideas during our midyear retreat in January. Our facilitator from MPI Global,
Tara Liaschenko, helped us create a plan for the remainder of this term and beyond. Stay
tuned for what’s yet to come!

facilitator from MPI Global, Tara

As we enter spring, we will offer several excellent opportunities to network and learn. We’ll
kick it off on March 15th, back in Madison, at The Madison Concourse Hotel and Governors
Club. This program will feature Steph Pfeilsticker, who will talk about Hybrid Events. Following
our March event, we will gather again for an amazing meeting at the Radisson Paper Valley
Hotel on April 12th. Laura Schwartz will present a fascinating Eat, Drink, Succeed session. I’m
personally very excited to hear Laura, as she will also share some of her experience as the
Meeting Planner for the White House.

to come!

Our Board of Directors has
exciting projects for next year! We
brainstormed ideas during our
midyear retreat in January. Our
Liaschenko, helped us create a planfor the remainder of this term andbeyond. Stay tuned for what’s yet

We will also be celebrating GMID (Global Meetings Industry Day) at our April meeting. Pleasejoin in this worldwide celebration of our industry. If you can’t attend, please spread the wordwith your friends and colleagues, follow our chapter on social media and interact online.
As always, I want to thank everyone for being part of MPI-WI. If there is anything that I can help
you with, please do not hesitate to reach out. Have a great spring, everyone!

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March/April 2018

MPI Agenda																					

OSHKOSH IS HOME

to many unique, affordable andflexible venues to fit any event! Our team exceeds expectations and is committed
to making your job easier by working diligently to ensure your event is successful.
LET’S GET TOGETHER! CALL (920) 303-9200 TODAY.

VISITOSHKOSH.COM/EVENT-PLANNERS

MPI Agenda

March/April 2018|

7

FOOD FOR THOUGHT:

Executive Sous
Chef Ger Xiong
Ger Xiong has been delighting guests at the Radisson Paper Valley
Hotel in Appleton, Wisconsin for 17 years. The last four have been
as Executive Sous Chef, during which time he was awarded thehotel’s Manager of the Quarter distinction by the Radisson Executive
Team. Customers also voted him as Top Chef Winner in a uniqueappreciation event which pits hotel chefs in head-to-head creativecompetition. His Southeast Stuffed Chicken Breast with Mixed Grain
Rice featured flavors from his native Thailand. Ger brings finesse toentrees and VIP banquet events. He and his team are dedicated to thelegendary atmosphere of Vince Lombardi’s Steakhouse and a “Yes I
Can” Radisson experience for everyone.

Southeast Stuffed Chicken Breast with Mixed Grain Rice
SOUTHEAST CHICKEN BREASTSINGREDIENTSDIRECTIONS

8 oz. chicken breast (boneless, skin on)
3 Tbl. cream cheese
1 Tbl. feta cheese
1 t. thai basil leaves (chiffonade)
1 t. green onion (minced)
2 t. curry paste
2 t. breading mix
1 t. garlic cloves (chopped)
1 Tbl. shallot (minced)
1 t. red curry paste
1 t. salt
1 t. black pepper

In frying pan, sauté garlic, shallots & red curry until oil starts separating fromthe curry; then set aside. Mix cream cheese, feta cheese, basil & green onion
until well blended.

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March/April 2018

Pound out chicken with meat hammer until flattened. Place filling in center ofchicken breast & roll over. Sprinkle with salt & pepper.
Bake at 350 degrees until meat thermometer reaches 165 degrees. Slicechicken diagonally into 4 pieces, place on serving plate and pour about 2 oz.
of sauce on top of chicken.

MPI Agenda															

						SAUCE FOR CHICKEN

Meetin
Wisconsin!

INGREDIENTS
1/8 c. coconut milk
½ c. volute
1 t. lemon zest
2 t. sugar
2 kaffir lime leaf
1 stalk lemongrass, cut in 1/3
1 t. red curry paste
2 Tbl. salt

DIRECTIONS
In a kettle pot over medium heat, stir red curry paste until
oil starts to separate from curry. Add in coconut milk, volute,lemon zest, sugar, 1 kaffir lime leaf, and lemon grass. Continue
cooking until reduced down one third.
Serve over chicken and garnish with a kaffir lime leaf.

search these properties& hundreds more at

WisconsinLodging.org
DOOR COUNTY
Landmark Resort
4929 Landmark Drive, Egg Harbor, WI
920/868-3205 | thelandmarkresort.com
Meeting rooms: 10; Sleeping rooms: 260; F&B: Yes
Simplify your meeting planning.
Beautiful Door County venue with eight of ten
meeting rooms featuring a water view. All suites.
GREEN BAY
Lodge Kohler
1950 S. Ridge Road, Green Bay, WI
844/207-8380 | LodgeKohler.com
Meeting rooms: 2; Sleeping rooms: 144; F&B: Yes
Just yards from Lambeau Field, Lodge Kohler
combines four-diamond attention to detail withthe festive spirit of Green Bay’s Titletown.

LEMONGRASS MIXED GRAIN RICE
INGREDIENTS
4 oz. white rice with 1½ c. boiling water
3 oz. wild rice with 1 ¼ c. water
2 oz. quinoa with 1 c. water
2 t. red pepper (diced)
2 oz. corn kernel½ stalk lemongrass (shredded thin)

DIRECTIONSWhite rice and water – steam in steamer for 15 minutes
Wild rice and water – steam in steamer for 30 minutes
Quinoa and water – steam in steamer for 30 minutes
Red Pepper – steam in steamer for 4 minutes
After all the rice, quinoa and red pepper are steamed, combine
together in mixing bowl.
Sauté corn and lemongrass until caramelized. Add to white rice,wild rice, quinoa and red pepper, stirring until well blended.

KOHLER
The American Club Resort
419 Highland Drive, Kohler, WI
844/207-8377 | DestinationKohler.com
Meeting rooms: 18; Sleeping rooms: 379; F&B: Yes
Steeped in rich history and brushed with
five-star luxury, The American Club is theultimate setting to inspire your team.
PEWAUKEE
Country Springs Hotel soon to be
The Ingleside Hotel
2810 Golf Road, Pewaukee, WI
262/547-0201 | CountrySpringsHotel.com
Renovations complete spring 2018. Featuring over
40,000 square feet of meeting and banquet space
and the Springs Indoor Water Park.
SHEBOYGANBlue Harbor Resort & Spa
725 Blue Harbor Drive, Sheboygan, WI
920/452-2900 | BlueHarborResort.com
Meeting rooms: 10; Sleeping rooms: 180; F&B: Yes
Blue Harbor on Lake Michigan offers scenic meetings
spaces for groups of 10 to 1000. Just one houraway from Milwaukee and Green Bay.

MPI Agenda

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9

JANUARY EVENT RECAP
By: Nicole Ellickson, CMP

MPI-WI kicked off the year right with a fantastic education event
on January 11, 2018 at The Edgewater Hotel in Madison, WI. We
started the day with optional MPI 101 and CMP 101 sessions formembers. We all enjoyed a delicious lunch of short ribs while welistened to our Community Outreach partner, The Road Home.
This important group has been around for 18 years and continues
to make a positive impact on over 150 homeless families andchildren in Dane County. Members donated a variety of household
items such as diapers, cleaning supplies, laundry detergent,deodorant, etc.

Although the weather prevented ice skating, The Edgewater
hosted a great reception. Members enjoyed the life-sized Jenga,
Connect Four, hors d’oeuvres, and delicious cranberry mules.
It was a great end to an educational day. The MPI-WI Board of
Directors carried on the festivities by holding their mid-year
dinner and their retreat the following day.

January’s education session was led by Bree Brostko, who sharedvaluable learning and networking event ideas for conference
attendees to experience a sense of place. Bree first inspired
us to think outside the box, because people don’t always want
windowless conference rooms and standard food and beverages.
Bree then had attendees break into groups to brainstorm event
ideas in specific Wisconsin locations and share our ideas with theroom. CVBs were able to showcase their destinations and we alllearned more about what each area offers.

MPI member donations for The Road Home

Guest Speaker Bree Brostko

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CMP 101

PUT YOUR ORGANIZATION
IN THE SPOTLIGHT!

By: Jodi Goldbeck, CMP
Many meeting professionals
believe that one of the
pinnacles of their careeris achieving their Certified
Meeting Professional (CMP)
designation. However, I haveheard over and over againthat studying for the exam
is a daunting task, especiallysince many applicants havenot taken a test for a very
long time.

By: Sara Kern, Blue Harbor Resort

We’re here to help. CMP 101 is an hour-long session offered prior
to the MPI education session during the months of January - April.
The following domains are covered in each session:

●
●
●
●

January – Strategic Planning & Risk Management
February – Project Management, Financial Management &Human Resources
March – Stakeholder Management & Meeting Design
April – Site Management & Marketing

CMP 101 can be invaluable to participants. The sessions cover the
CMP application process, the specific topics listed above and testtaking tips.
I am happy to answer any questions or concerns that you may
have about CMP 101 or any general questions about the CMP.
______________________________________________________
Jodi Goldbeck, CMP, is an Instructor in the Meeting & EventManagement Program at Madison College. If you wish to contact
her, please email jgoldbeck@madisoncollege.edu

Spring Education Day is one of the Chapter’s most-highly
attended events and the perfect opportunity to shine some lighton your company or organization. Become a Champion Sponsor
by sponsoring a speaker, break-out session, or lunch. Several ofthese options allow you podium time to speak about the highlightsof your company. Your company logo will also be included on
the Spring Education Day web page, in e-mail blasts, and on the
day-of event signage. Most sponsorships also include at least one
complimentary Spring Education Day registration so that you cansend someone from your organization to attend the event at nocost! Sponsorships range from $200 - $750, to meet the needs ofany company’s budget!

Complete information
is located in the Chapter’s advertisingprospectus on the website.
Visit http://mpiwi.org/AdvertisingSponsorships-Strategic-Alliance-Partners
and look under “Quick Links.”
Questions? Feel free to contact Sara Kern or Liz Unruh to assist you!
Sara Kern			Liz Unruh(920) 889-1684			(414) 908-6079
skern@blueharborresort.com			 eunruh@wcd.org

The 2018 Spring Education Day will take place at theRadisson in Green Bay on May 17th.

DANIELLE ZIEGLER, CMP, CVT has been promoted
to Senior Convention Sales Manager with theGreater Madison Convention and Visitors Bureau.
Congrats, Danielle!
Congratulations to SARAH BANACH and husband
Greg who welcomed their first baby on February 7!
Bennett Andrew arrived at 5:02am, weighing in at
6 pounds 5 ounces, and sizing up at 20.5 inches.

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March/April 2018

MPI Agenda																					GETAWAY OR GET DOWN TO BUSINESS?
Whether planning an inspiring breakaway, classic conference,or intimate retreat, The Ridge Hotel offers the optimal out-of-officeexperience . Located in the resort town of Lake Geneva,
The Ridge presents versatile event space, on-site planners,
and a shoreline destination for team or family downtime.

R I D G E L A K E G E N E V A . C O M | 8 0 0. 2 2 5. 5 5 5 8
LAKE GENEVA, WISCONSINMPI Agenda

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HOSPITALITY LEADERSEngage in theConversation: LAURA MACISAAC, CMP
Director Of Sales, Monona Terrace
Community & Convention Center

By: Dr. Lynea LaVoy, CHE

Laura MacIsaac is a stellar human being. She is thoughtful, caring, and dedicated. She’san uber sales professional and dedicated hospitalitarian. The first time I met her I knew I
immediately wanted to know more about her.
Laura is a results driven individual who works very closely with her clients to determine
needs and whether or not the Monona Terrace Community & Convention Center is agood fit for their event. She says “I subscribe to a more consultative approach to selling
my amazing property which has allowed me to be very successful in my current role as
Director of Sales. Monona Terrace Convention Center is a spectacular building locatedon the shore of Lake Monona in the heart of downtown Madison, Wisconsin. We offer
amazing meeting space and unequaled service to our clients. We have 85,000 square
feet of individual meeting spaces and much more if you count the common/open areas. I
manage an amazing team of five people and feel very fortunate to have been part of thisbuilding since (before) we opened.”"I love what I do and where I work."- Laura MacIsaac
Her story about how she entered industry shows (again!) the non-linear route of ourindustry’s leaders. Laura says, “my undergraduate degree is in secondary education
with a minor in Spanish from the UW Madison. I had planned on being a Spanish
teacher. After completing my practicum, I decided that teaching was not the directionthat I wanted to go and at the time I did not know what direction I wanted to go,
but I knew that customer service and working with people was a strong suit of mineand that I needed a career, not just a job. I needed to work, so I started working as a
receptionist in the finance department for the City of Madison and determined that I
liked the “business” side of that environment, the budgeting, the accounts payable/
receivable and all of the money related issues that were part of that department. This
helped me determine that I would go back for a Master’s in Business Administration
with a certificate in Total Quality Management, which in those days, was ALL the rage. I
figured that with the MBA and my interest in customer service together they were a nicecombo and my graduation was right around the time that Monona Terrace was being
built and soon to be opened. I applied for an administrative position within the sales
office at Monona Terrace and was hired. The rest, as they say is history. I eventually was
promoted to a sales manager and then the Director of Sales.”14|

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MPI Agenda															

						“I have been in the Director role since 2007
and still love it today.”“Love what you do.
If you don’t, this is not the industry for you.”

A typical day is atypical at best (which is the cool part ofworking in this environment).

So let’s dig deeper:

Laura says “A typical day in sales…hmmmm…a typical
day in sales…there is no such thing! Ha! Ok, well as you
can imagine (besides working with and managing a greatteam), the most of my day is spend educating folks on thebenefits of meeting at Monona Terrace and trying to getfolks excited about having their events here. I’m a ‘working’sales manager — I have revenue goals that I need tohit along with my day to day responsibilities for managing
the team. Monona Terraces enjoys a large base of support
from Madison and the surrounding areas. The hard work isgetting folks from outside the state to consider Madison andMonona Terrace as a destination and so doing research andprospecting for new events/clients is something that is partof my day. The good thing is that once a group comes to see
the city and our building, they are hooked and that usually‘seals the deal’!”The best part of the job, according to Laura, is all about thethe building itself and what it represents in the community.
“For sure, it’s representing this amazing Frank Lloyd Wrightdesigned building and being able to tell the story about
its history to all of the folks (clients and guests) that cometo see us. We have amazing clients. We have an amazing
staff. We have an amazing building. We could not do what
we do without the people, but the building is architecturally
significant (and LEED-EB Gold), so we get folks coming here
for one of three purposes: to host or attend an event here,
come as a tourist to see the structure, or come to enjoy oneof the many free events that we host for the public. I reallyenjoy interacting the variety of people that come throughour front doors and working with such amazing co-workers.”
Starting out new in our industry? Heed Laura’s years ofexperience and learn some great advice!

••

When you are coasting, you are going downhill. Thatsentiment helps to remind me that keeping the pressure
on myself and my team is good for all of our stakeholders
and benefits both my colleagues and my community.
Come to work willing to listen and learn. You’ll needto listen to your clients to best help them. You’ll needto listen to your coworkers so that you can hear theirsuggestions for making an event better. If you listen,
you’ll learn. 20 years later not a day goes by where
I’ve not learned something new. I love that about thisindustry—so much variety and so many interesting
people. You learn so much if you listen.

Lynea: What do you wish you had known 10-15 years ago?
Laura: When I first started out at Monona Terrace, I wish that
I had known about the industry specific education available.
What I learned, I learned thru on the job experience andfrom my amazing boss, Bill Zeinemann. The rest I learned
from MPI-WI and from my amazing co-workers who are eachexperts in their fields. I feel that having a degree in meetingand event management would have ‘fast-tracked’ a lot ofthat learning for me.
Lynea: What’s the best thing about our industry?
Laura: The people. I love the sense of community within
the industry. When attending MPI (Meeting Professionals
International-WI Chapter) meetings for example, the sharing
and the education available to members is just a small
example of the overall ‘vibe’ of our industry which is: work
hard and play hard. Some of my best friends are folks that I
have met at MPI. The people that make up our industry, bothplanners and suppliers, make for a very interesting career!
Lynea: What’s the best thing about Madison?
Laura: There is no one best thing about Madison…there
are too many to list. I think what I enjoy the most is thevariety of world class restaurants, the access to the lakes
and many outdoor activities; the proximity to Chicago;
the UW-Madison campus; the mix of students and workers
and the visually stunning backdrop of the State Capitol
building when standing on the rooftop of Monona Terrace
and Lake Monona as you turn around. There is always
something to do and depending on your personal taste, somany options to choose from. Madison is a great place tolive and work.
Lynea: Where do you see yourself in 5 years?
Laura: In five years I see myself still enjoying my position atMonona Terrace. I see myself still enjoying coming to workand representing this amazing facility and delivering andexceptional and inspirational experience to all who enter
the building.
Do you know someone who should be interviewed for the
Hospitality Leaders series?
Email me at llavoy@madisoncollege.edu.

*Note: This article was originally posted by Dr. LaVoy on LinkedIn.

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GET THE LED OUT
By: Tom Graybill, Tri-Marq Communications
Because the LEDs get their content from a computer system, themessaging can be changed throughout an event. Each speaker could
get their own environment, sponsor info could be changed each day,even video can be easily shown on an LED wall.
One of the most important considerations for LED panels is pitch,which is the distance from the center of one LED to the center of thenext LED on the panel, measured in millimeters. The smaller the
pitch, the more LEDs will be on the panel. Pixel pitch can vary froman extremely fine pitch of less than 2mm to 10mm or more. Pixel
pitch can affect several aspects of your display.
One component is viewing distance. A rough rule of thumb is thatthe viewer should be at least one yard away for every millimeter ofpixel pitch. So for a 4mm display, ideally your audience would be atleast four yards away. A 4mm pitch is roughly comparable to a large
projection screen.
They’re bright, flexible, and making waves (literally) in stage design.
LED panels offer a dynamic way to enhance your events.
The LED (which stands for Light Emitting Diode) panel is like aminiature TV screen, composed of a number of LEDs arranged intight rows. Most panels are squares – typically about half a meterwide by half a meter tall – though other sizes and rectangles arealso available. They are often used together in arrays of 4, 6, 8,
or more to create totems, screens, and a myriad of other display
options, including curved walls.
LED panels have many uses, from decorative stage elements tosponsor signage to the main screen in a meeting. LED screens arebright because they don’t rely on projection, so the image isn’t
diluted by the distance between projector and screen and theambient light in the room. This also means that LED panels are
excellent solutions for meeting rooms where there isn’t enoughroom to allow for a projector’s throw, or a tent or atrium that has a
lot of natural light.

4mm

Another aspect is cost. The
smaller the pitch, the more
LEDs on the panel, thus
the higher the panel willcost. Think about how youraudience will experience
your display to make sure
you aren’t paying for a pitchthat is smaller (and most
costly!) than you really need.
Two other things to keep in mind when thinking about LED are
power and weight. Each LED panel requires electricity, so large walls
can increase your power needs. LED panels must be attached to a
structure for support, so multiple squares need more “backbone”.
This may restrict how many and in what configuration may work foryour show.
LED walls can offer a dynamic boost to the creativity of your events.
Is it time to get the LED out?

6mm

16

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March/April 2018

MPI Agenda															

						It’s Good to Do Business at Your place on the lake!

TM

Voted Best Lakeshore Resort by Best of Wisconsin Meetings
2018, The Osthoff Resort offers 38,000 sq. ft. of elegant,state-of-the-art function space.

Grand Libelle Ballroom

With spacious accommodations, recreational lakefront,
Aspira Spa, cooking school, nearby golf and many otherpremier amenities, including team building activities andprograms, The Osthoff Resort is one of the Midwest’s premiermeeting destinations.
For more information on The Osthoff Resort, visit
osthoffmeetings.com or call 888.748.1136.

Guest RoomElkhart Lake, WI
Culinary Team Building

MPI Agenda

March/April 2018|17

STUDENT PROFILEMPI WISCONSIN

Paige Fischer

Anniversaries

Receptionist
Madison College Trustyle Salon

What drew you to the meetings industry? I was always interested
in something to do with planning, but I wasn’t quite sure what thatwas until I discovered the Meeting and Event Management programat Madison College. I was actually introduced to the program andprogram director, Janet Sperstad, by my mom who thought itwould be a perfect fit for me. It absolutely is.
Tell us about your college program: The Meeting and EventManagement associate degree program at Madison College is the only
one of its kind in the nation. I have been able to learn about contract
laws, facilities, and financial management. I have also received
preparation for positions in the convention, conference, andmeeting planning industry. It has given me critical knowledge andreal-world skills that have helped to create a competitive advantage
in the meeting and event planning job market.
Teams or projects that you have worked on for MPI or would
like to be involved with: I have always wanted to work with theCommunication committees including Community Outreach/
Advocacy and the Agenda Magazine.

20 YEARSSUSAN ARTS, CMP, HMCC
Project Director, Global Operations
Meetings & Incentives Worldwide, Inc.

15 YEARS
JAMIE V. COWLING
President
Keystone Event Concepts LLC

5 YEARS
ANDREA HARRISON, AVP
Senior Event Planner
Robert W. Baird & Company

Tell us about your family: I have two younger sisters; Emma is a
freshman in college currently attending UW LaCrosse, and Jerra isa junior in high school. My mom, Kristyn, is a professor at Madison
College and my dad, Jeff, is a P.A. at UW Health.
Where were you born? LaCrosse, WI
Where do you currently live? Madison, WI
Favorite Pastimes: Reading a book on the hammock at my cottage.
Favorite Musical Group: Fleetwood Mac
Person you admire most and why: My good friend and current MPI
Wisconsin Chapter president Claudia Cabrera. From the moment I
first met her, she has believed in me not only as a professional, but
as a person. She has showed me that as a young professional (and awoman) anything is possible if you put your mind to it and work hardfor it. She is definitely someone to admire.
Dream Vacation: Backpacking across the world.
If I won the lottery I would: Travel the world and buy unlimited
amounts of spaghetti.
Words to live by: “Be humble. Stay hungry. Always hustle.” –Ryan Estis

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March/April 2018

TRACIE TOTH, CMP
Associate Director of Sales
The Osthoff Resort

MELISSA KADLEC
Corporate Events Planner
Rockwell Automation Allen
Bradley Company

1 YEARCHRIS ALBERTI		
Producer
Derse
JILL ENGL		Events Director
Milwaukee Public Museum
KELLY GIESE
Director of Sales
Hotel Mead & ConferenceCenterAMY HEPPE, CMM
Event Manager
AH Events
JACKIE KUZMINSKI
Corporate Sales Manager
Crowne Plaza Milwaukee
AirportMELISSA LOTH, CPE
Program & Event Coordinator
Wisconsin Institute of Certified
Public Accountants
AMBER MEYER
Director of Sales & Marketing
Riverwalk Hotel Downtown
NeenahKATHY RAAB, CAE
Executive Director
NARI of Madison, Inc.
BETH SCHNABEL		
Event Manager
Filene Research Institute
BARBARA J. WIENHOLTZ
Executive Assistant/
Event Planner
Wisconsin Association for
Perinatal Care

MPI Agenda															

			

			

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MPI Agenda

March/April 2018|19

Getting to Know

LAURA SCHWARTZ
By: Cheryl Oswald, CMP

Back in January, I was able to chat with Laura Schwartz, our April
speaker, via the phone for about an hour. We got to know each other a
LAURA SCHWARTZ

little bit, exchanged backgrounds (she’s a WI girl), and I was able to ask

Professional speaker, televisioncommentator, and author of
Eat, Drink and Succeed.

her some questions about her career at the White House and advice forthose just starting out.

1. We have a large student member base that’s juststarting out in the industry or trying to get started in theindustry. As someone that’s worked their way up at theage of 19 at the White House, what are some words ofadvice you can give them?
“My number one bit of advice for students that would liketo go into the events industry, is joining MPI. It will never becheaper than when you are a student. It’s a great incentive,
and it’s not so much ROI (return on investment), it’s the ROE(return on experience). It’s the return on experience of MPI
that allows you access to professionals, in all different partsand fields of meeting professionals. It gives you a front roadto what these great leaders of MPI-WI are doing, the road they
took to get to what they are doing, and why they are doing
what they are doing.”“In order to maximize your ROE, don’t just belong, show up,
ask questions, meet people and sign up for committees.”
2. What was the biggest thing you learned by working at
the White House?
“The focus, being present. I call it must be present to win and I
learned it from President Clinton. If the President who is sucha multi-tasker could for an hour or two hours, be present andcommunicate a message effectively than so could I. I could
put my stuff aside, because it wasn’t nearly as big as what a
President has to contend with.”
3. What was the most challenging event at the White andhow did you overcome it?
“I would say NATO’s 50th Anniversary. It was in 1999 and it
was the largest head of state gathering at one time. We did aseries of events at the White House, lots of protocol, lots of20|

March/April 2018

different languages, lots of different egos and lot of moving
parts. From an event logistic perspective, from a UnitedStates of America messaging perspective, and from a world
impact perspective, I wanted to make sure as the Directorof Events I had logistics down smooth. I empowered people
to be in charge of different parts, I wasn’t in charge of every
part. I definitely set a vision and worked on each part everyday. I created a “SIC” – Staff In Charge for every aspect of theevent and while the buck stopped with me, with anythingthat went badly or well. I need the SIC to embrace this and bein charge of their specific aspect of the event.”
4. If you could do it all over again, what do you wish you
knew on day one?
“I expected difficult times and there was some incredibly
difficult times both personally and professionally. I didn’tknow I would be taken as seriously as I was for answering
phones, but I am glad because I worked hard. I learned a lotof lessons while I was there, that it was ok if you didn’t know
something. I always thought I had to research within an inch of
my life before any briefing or any meeting and I learned that I
don’t know anything specific, but you just have to know whereto find it. You don’t have to know it all and no one expects you
to know it all. As long as you are credible and own up to when
you don’t know it, that’s fine. I could relax a little bit after I
learned that and I that I didn’t fail if I didn’t know something.”___________________________________________________
WI-Chapter, get ready, because Laura is every bit like her bio,
unforgettable, motivational, and high energy. That’s just what
I got from her over the phone, so I can’t wait to see what she
has in-store for us on stage. Don’t miss her next month at the
April Education event at the Radisson Paper Valley!

MPI Agenda																					APRIL EVENT PREVIEW
By: Tracey Bockhop, CMPFor the first time ever, MPI-WI and HSMAI-WI will be holding a joint
meeting! Save the date for Thursday, April 12th when we celebrate
Global Meetings Industry Day (GMID) with others around the world.
The Radisson Paper Valley Hotel and Fox Cities Convention & Visitors
Bureau will be hosting this day of learning and celebration.
Our hosts are looking forward to showcasing the Fox Cities Exhibition
Center in Downtown Appleton as Northeast Wisconsin’s newest
destination for conventions, trade shows, banquets, meetings, andentertainment – all with the highest level of service to event planners
and their attendees. Designed to be as flexible as it is attractive, theFox Cities Exhibition Center can accommodate your event’s uniqueneeds. With the official ribbon cutting on January 11th, 2018, we will
be one of the first to hold an event in the new space connected via
skywalk to the Radisson Paper Valley Hotel.

Laura is headquartered in Chicago, Illinois and is the guest hostfor Larry King’s talk show Politicking. Laura travels extensively
both domestically and internationally to work with Fortune 500
companies, independent businesses, industry associations,
universities, and nonprofit organizations, motivating people fromall over the world.
We will follow up her presentation with an interactive panel ofboth MPI-WI and HSMAI-WI members to discuss the latest industry
trends and hot topics.
The Radisson Paper Valley Hotel is eager to help celebrate GMID
with us. This is the day that brings together leaders from acrossthe meetings and events industry to showcase the real impactthat business meetings, conferences, conventions, incentive
travel, trade shows, and exhibitions have on people, business,and communities. Meeting professionals across the world will
participate in the international day of advocacy with morethan 100 events held across 6 continents. Don’t miss out on
this exciting day! Learn more and stay tuned for registration byvisiting mpiwi.org/events.

We will be partnering with St. Paul Elder Services for our community
outreach program. St. Paul Elder Services has developed specialized
programs and facilities that are specifically designed to enhance
the lives of aging individuals. Please consider doing some “springcleaning” around your home and donating items such as DVDs, CDs,
books, and craft supplies to this wonderful organization.
Our speaker for the day will be none other than Laura Schwartz,
professional speaker, television commentator, and author of Eat,
Drink and Succeed. As the White House Director of Events during
the Clinton Administration, Laura created events that represented
a nation and inspired the world. At just 19 years old, she arrived at
the White House with no political connections and volunteered
answering phones in the press office, quickly climbing her way up theranks as a Staff Assistant, the Midwest Press Secretary, the Director of
Television, and ultimately the White House Director of Events.

MPI Agenda

March/April 2018|21

SUPPLIER PROFILEDavid T. Helgeson, CMP

MAY EVENT PREVIEW
By: Danielle Ziegler, CMP, CVT

Viva Las Meetings (Long Live Meetings)

Director of Sales
Best Western Premier
Waterfront Hotel

How long in the meetings industry? 20+ years
Tell a bit about your company and/or current position:
I get to lead a dynamic team of individuals in the sales andcatering area for a property with 25,000 square feet of meeting
space and 176 total guest rooms. I have been here for five years
and helped open the property after a $14 million renovation.

Viva

Las Meetings

Tell us about your family: I have an 18-year-old daughter
named Madison, 15-year-old son, named Hunter, a smiling dog
named Maggie and two cats, Sophie and Zoe.
Where were you born? Neenah, WI
Where do you currently live? Appleton, WI
Favorite Pastimes: Kayaking, hunting, fishing…anything
outdoors!
Favorite Musical Group: Pearl Jam
Person you admire and why: This is tough to say, as I admireso many people, for so many different reasons. I will have to gowith my parents for teaching me right from wrong, good frombad, supporting me through my most difficult days and neverlosing faith that I would be successful as a father and in life.
Dream Vacation: Norway to visits the fjords and my heritage!
If I won the lottery I would: Donate a large portion to Juvenile
Diabetes research, find myself a nice cabin on a lake with a niceboat and enjoy the life!
Words to live by: "It is better to beg for forgiveness than to ask
for permission."

May 17, 2018
Radisson Hotel & Conference Center
Green BayAre you ready to roll the dice and take a chance on YOU toenhance your knowledge? Join us for our “Viva Las Meetings”
Spring Education Day on May 17th at the Radisson Green Bay– sponsored by the Las Vegas Convention & Visitors Authority.
This year’s event will start the night before with a welcome
reception, followed by a full day of education featuringprominent speakers, interactive networking events, and lively
experiences. We are also partnering with Big Brothers, Big
Sisters of the Fox Valley Region on a team building activity with
their local representatives. Visit www.mpiwi.org/events formore information on items to donate, as well as the event
details. For hotel room reservations, make sure to contact theRadisson Green Bay at 920-494-7300 by May 9th.

Remember…What happens at Spring Education Day,
stays at Spring Education Day!

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March/April 2018

MPI Agenda															

			

			

GREAT
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LAKE

CITY
GREAT

TEAM

GREEN BAY, WISCONSIN
Contact Denise Humphrey

Schedule Your Tour Today

MeetInGreenBay.com

MPI Agenda

March/April 2018|23

BOARD MEMBER PROFILE

Danielle Ziegler,
CMP, CVT
Greater Madison Convention & Visitors Bureau

GRACIAS, MERCIBEAUCOUP,DANKE, TACK,DANK JE
We can never say “Thank You” too often,
and our 2018 Strategic Alliance Partners
surely deserve it! The financial commitment
our Strategic Alliance Partners make to

Where do you currently live? Oregon, WI

our chapter will allow us to enhance yourHow long in the meeting/event industry? 19 years
Tell us 2-3 things you are responsible for on the board:
As the 2017-2018 Director of Special Education Projects, my main roleis planning the May Spring Education Event and acting as the Wisconsin
Chair for the Great Lakes Education Summit (GLES). With GLES, I work withchairs from the Indiana and Michigan chapters to organize a three-state
education summit held every November. This year, Wisconsin is hosting
GLES in Madison at Monona Terrace Community & Convention Center –November 4-6, 2018.

membereducationalandnetworking

opportunities throughout the year. Pleasejoin us in thanking the following companies!

What is the best part of being on the board? The relationships I have madeduring my time on the board. I have enjoyed learning from each individualon the board. This has helped me in my day to day life.
What have you learned most from being on the board?
I learned the benefits of delegating work to others and have realized thatyou can’t do it all. This has allowed me to feel more balanced and give others
an opportunity to either learn a new skill or enhance a current one.
What is the best advice you can give to someone who is thinking about
getting more involved in MPI?
Don’t think, just do! It’s the best way to meet people and feel moreconnected to the chapter. The more involved you are, the more you will
benefit – personally and professionally. I have met some of my favorite
people through MPI!
Favorite hobbies or pastimes? Spending time at my lake home up north,
camping, hiking, cuddling with my dogs, enjoying concerts. (And for those
who really know me…day drinking. )Favorite musical artist or band? Naming one is too hard. My favorite
musical genre is alternative rock/grunge. So that includes – Nirvana, FooFighters, Breaking Benjamin, 10 Years, Bush, Staind, etc.

Thank you to Madison Concourse forbeing a Gold Partner!

24|

March/April 2018

MPI Agenda															

						

COMING SPRING
2018
Lake Country’s favorite meeting and event venue
will soon become its newest. Our complete property
renovations will provide a simple yet beautifully
designed space for business and leisure travelers.
Featuring over 40,000 sq. ft. of flexible banquet
and meeting space, we invite you to experience
contemporary Lake Country hospitality at its
natural, vibrant best.
262-547-0201|

2810 Golf Rd., Pewaukee, WI

is becoming|

COUNTRYSPRINGSHOTEL.COM

MPI Agenda

March/April 2018|

25

PLANNER PROFILE

Susan Kainz

Owner/Planner
Meeting Matters

How long in the meetings industry? 15 years – since April 2002
How long in MPI? 14 years
Tell us about your company and/or position: Meeting Mattersis the best of both worlds! I’ve blended years of experience in thehospitality industry with both national brand and independent
hotels and a major third-party company. My role as anindependent meeting planner is to use strong negotiating skills
to guide clients through the changing facets of site selection andvenue contracting. Additionally, I provide budget management,
meeting planning, conference management and strategic
meeting services to ensure meetings & conferences are plannedand executed impeccably.
Teams or projects that you have worked on for MPI or would
like to be involved with: Nominations committee, Community
Outreach committee, May Education committee, Speaker
Selection committee, Board Member for several years prior
to serving as Chapter President in 2011 – 2012, Raffle Committee.

chore but a choice that brought her so much joy. She knew thatgiving even a little time makes a difference and at 88 years old she
is still collecting soda tabs for a local group.
If I won the lottery I would: Family would share the wealth;travel the world; and donate to charities that support children,
education, the arts, and human rights.
Words to live by: "It took a lot of blood, sweat, and tears to getto where we are today, but we have just begun. Today we begin
in earnest the work of making sure that the world we leave ourchildren is just a little bit better than the one we inhabit today."— President Obama
Special personal accomplishments: Beating cancer!

Tell us about your family: I’ve been married to Helmut for 26
years. It’s true – we met at the SafeHouse. My daughter Jennyis a social worker and my grandson Evan is a junior in West Allis
schools. My son Matt works for a tool & die company and my
granddaughter Kylie is in 8th grade at Greendale Middle School.
My son Ben works for an advertising agency in New York andmy daughter-in-law Ariel works for a law firm in NYC planningeducational seminars.
Where were you born? Born in Milwaukee (Bay View) and grew
up in Oak Creek. Lived in Germany for three years.
Where do you currently live? Brookfield, WI
Favorite Pastimes: Traveling, motorcycling, and genealogy.
Favorite Musical Group: U2, Andrea Bocelli, John Legend, Carole
King, Adele
Dream Vacation: I’ve been blessed to travel to many countries
but more to see. Next on the list are Thailand and New Zealand.
Person you admire most and why: My mom! She is a
professional volunteer and gave of her time and talent tocountless organizations and individuals. Volunteering wasn’t a

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March/April 2018

MPI Agenda															

						

MILWAUKEE, WI

HARLEY-DAVIDSON WAS BORN HERE. GIVE YOUR ATTENDEESA TASTE OF THE FAMILY TRADITION OF CHROME, FREEDOM AND
WALKING ON THE WILD SIDE. YOU'D BE SURPRISED HOW MANYARE ALREADY HOG WILD.
300,000 Sq. Ft. Convention Center | 16,000 Hotel Rooms | Home to Harley-Davidson's 115th Anniversary

GET TO KNOW MILWAUKEE

VISITMILWAUKEE.ORG/MEETMPI Agenda

March/April 2018|27

WISCONSIN
CHAPTER

2820 Walton Commons, Ste 103
Madison, WI 53718
tel: 608.204.9816
fax: 608.204.9818
email: admin@mpiwi.org
web: www.mpiwi.org

MAR

15

Education Event
Madison Concourse Hotel
Madison, WI

APR

Connecting you to theglobal meeting + event community

2018
12

Education Event
Radisson Paper Valley
Appleton, WI

MAY

CALENDAR OF EVENTS

17

Spring Education Days
Radisson Green Bay
Green Bay, WI

JUNE

Datebook:

2-5

WEC
Indiana Convention Center
Indianapolis, IN

14

Golf Outing
Heidel House Resort & Spa
Tuscumbia Golf ClubGreen Lake, WI