NewsThe Jakarta Post Generates 6% More Readersa Month with Taboola“We wanted to grow our number of readers outside of the social community. WithTaboola, we not only see higher amounts of traffic and improved engagement.”- Nezar Patria, Editor in Chief of The Jakarta Post

“It’s easy to manage because everything is in one place-it saves us a lot of time.”- Annisa Steviani, Social Media & Community Manager of The Jakarta Post

COMPANYCHALLENGE

SOLUTIONRESULTSThe Jakarta Post is a leading daily English
language newspaper in Indonesia.

Increase number of readers for The Jakarta Post
outside of their social community, and increase
engagement with organic content.

Use Taboola Discovery Platform to promoteorganic content and find new audiences.

With Taboola, The Jakarta Post saw a 6%
increase in readers per month—now 7% of monthly
readers are generated from Taboola. Average
session duration is 3x that of any other channel.

6%
Increase in Readers
Generated Per Month7%
Percentage of Total
Traffic Generated byTaboola Per Month3X
Average Session Duration
than any Other Channel

NewsIntroduction

The Jakarta Post is a daily English language newspaper inIndonesia. The paper is owned by PT Bina Media Tenggara,
with the head office located in the nation’s capital, Jakarta.
The Jakarta Post is the only English-language newspaperin Indonesia. They now deliver more multimedia content
and curated user generated content (UGC), to enrich eachreader’s experience.

As Indonesia’s leading English-language daily newspaper,
The Jakarta Post aspires to be a leading media company
in the Southeast Asia region and an accurate informationengine to that brings Indonesia towards more humane,pluralistic and democratic civil society.

Taboola Readers’ Average Session Duration is 3x that of any Other
Channel for The Jakarta PostNewsThe Jakarta Post Looks to Find More Readers Outside of theSocial Community
The Jakarta Post originally built their community throughsocial media and email marketing, and later expanded toother paid marketing platforms to expand readership, likeTaboola.

other marketing channels, the team had to create individualads, target manually and create new creatives for eachcampaign. They also had the option to use one campaign
structure for all creatives, saving them valuable time.

They faced a targeting challenge on social platforms, as they
were promoting English-language content in a non English
speaking country.

After working with Taboola, The Jakarta Post beganpromoting lifestyle articles alongside others on their site when
they saw successful performance.

With Taboola, they were able to overcome this targetingproblem while also making the process more simple-with

Taboola Positively Impacts Monthly Readers and Average Pages
Per Session
For The Jakarta Post, Taboola generates twice the amountof pages per session and three times the average session
duration than any other channel.
Taboola traffic now contributes more than 7% of total traffic
per month for The Jakarta Post, and 6% additional readers
per month.

Traffic from Taboola has around 20% lower bounce rate,
better than other platforms like Facebook or Twitter.
The Jakarta Post is very happy with Taboola accountmanagement, which they described as helpful from the startin terms of increasing click-through-rate (CTR).