“We were looking to streamline our nativecampaigns and knew that Taboola was worth
testing because of their wide range of data andtracking capabilities, as well as strong performing
inventory. Our experience with Taboola on otheraccounts was positive with strong results, so it
was an easy choice to include Taboola as a trial
which later on became part of Renault’s always-on
strategy. The support we receive from Taboola is in
the top few of all partners we work with.”- Kate Long, Activation Account Director, OMD Australia

51%Lower Cost Per
Acquisition

AU TO

Taboola is One of the Top Channels
in Renault Australia’s Media Mix

16%Lower CostPer ClickCOMPANY
Renault Australia has been a pioneer in car
manufacturing since 1898, offering a range of quality
passenger and light commercial vehicles.
CHALLENGE
Drive potential car buyers to Renault’s website at scaleand retarget engaged audiences to increase conversions.
SOLUTION
Use Image and Motion Ads, along with retargeting
tools, to reach valuable new audiences on theopen web.
RESULTSWith Taboola, Renault Australia drove a 51% lower
CPA, and 16% lower CPC.

Renault Launches Taboola Image and Motion Ads
Across Top Publisher Sites

Introduction
With a range of passenger, SUV and lightcommercial vehicles, Renault Australia makes
quality cars with a spirit of “joie de vivre.”Founded in 1898, Renault combines unique
French styling with cutting-edge innovation to
make life easier, more sophisticated and more
exciting for drivers. Its cars are designed to adapt
to the way you want to live, so you can experience
life in the way that works for you.

Renault Reaches Potential Car Buyers with Taboola
Native Ads

Taboola Becomes a Top-Performing Platform forDriving Conversions

Renault Australia was eager to drive website clicks and conversions
among potential car buyers while also lowering costs. Their Activation
Account Director, Kate Long, had already worked with Taboola at two
different agencies and seen strong results. So she knew what the content
discovery platform had to offer: native advertising reach, proprietary data,
tracking capabilities, and robust performance inventory. She recommended
Renault Australia run a trial campaign, adding Taboola to their marketingmix in an effort to drive consideration and leads.

Each ad led to a model-specific landing page. Once there, users could
learn more about the product and brand. For visitors who didn’t convert
right away, Renault used Taboola Pixel to identify and re-target themwith personalized ads.

Taboola worked with Renault to launch Image and Motion Ads acrossTaboola’s network of premium publisher properties — including blogs,
niche websites, and mobile devices. Image Ads contain an image,headline, description, and call to action (CTA). Motion Ads are similar, butthey include eye-catching graphics that move for up to 15 seconds andlook like GIFs.
Renault also used Taboola’s Data Marketplace to reach valuable newaudiences and pull insights for targeting on other platforms. The Data
Marketplace offers more than 20,000 distinct audience segments based ondata from 1.4 billion monthly users across the Taboola Network.
“Taboola’s account management team is helpful and knowledgeable,making the work process smooth and productive,” said Long. “Naz andDidier are always responsive and ready to help. They have been able toaccommodate tight turn-arounds and come up with excellent ideas andoptimizations to help improve our campaigns.”“By using Taboola Pixel, we were able to capture website visitors andsegment them into interest groups,” said Long. “This helps us bringthese audiences back to the Renault website by delivering a relevant
and engaging message. This retargeting strategy delivers a large
volume of leads with strong efficiency. It also enables us to exclude
past website visitors from our prospecting campaigns, so it reaches
new audiences effectively.”
Renault also used Taboola’s SmartBid tool, which automatically optimizes
bids based on which impressions are most likely to drive conversions.
As a result of these efforts, Renault has generated conversions across “carconfigurations”, “find a dealer locator”, “book a test drive” and “brochuredownloads”. Taboola was able to provide significant cost efficiency,
delivering a 16% lower cost-per-click (CPC) and 51% lower cost-peracquisition (CPA) when compared to another native service provider. Thishas positioned Taboola as one of the top-performing platforms in Renault’smedia mix.
Having seen these results, Renault will continue working using Taboola
Ads as part of their always-on strategy. They’ll also seek opportunities toexperiment with other targeting options and ad formats on the platform.