CaseStudy“When we launched a new product, our main
challenge was to explain the benefits it hadover our competitors’ products. Taboola’s
capabilities have enabled us to convey
these benefits to the consumer and tell astory in a way that yielded many high-quality
conversions directly from the campaign. The
amount of conversions from Taboola were highby any performance campaign standard and incomparison to any other platforms.”- Galit Harel, Head of Digital Marketing, max

70%Lower cost peracquisition (CPA)F I NA NCE

max Sees a 70% Lower
Cost Per Acquisition With
Taboola Sponsored Content

14%

Higher conversion

10,000+Unique article readersCaseStudy
CaseStudy

COMPANYmax is a leading Israeli financial company that offers credit
solutions and other financial products.

CHALLENGE
In order to promote a new travel rewards credit card, maxwanted to create a strong piece of content that would
reach their desired audience, increase their number ofconversions (apply for a credit card), and do so all at alower CPA.
SOLUTION
With Taboola, max was able to direct potential customers
to an article optimized for performance and increase theamount of readers who ordered their new credit card after
they’d finished reading.
RESULTSWith Taboola Sponsored Content, max was able to lower
their CPA by 70%.

max Lowers CPA by 70% With Taboola

CaseStudy
Compared to Other Advertising Partners,
Taboola Yields 14% Higher CVR for max
For max, a conversion occurs when a person who’s visited theirpromoted article content orders a credit card. One of the overarchingstrategies they wanted to work on with Taboola in order to increase
their conversion rate was to emphasize the story of their credit cardand their services, and highlight the unique selling propositions thatseparate them from their competitors.

Introduction
Israeli financial company max saw an opportunity to create a credit
card with travel benefits to appeal to an Israeli market with an interestin traveling abroad. While trying several other advertising partners,
max found an efficient way to tell the story of their new travel-focused
credit card and highlight the unique selling propositions they have overtheir competitors with Taboola.
For their Taboola Sponsored Content campaign, max createdan article around their new travel-focused credit card, and it wasdistributed to an audience likely to be receptive to their message. They
found that their CPA lowered, their conversion rate increased, andthey were pleased to have 10,000 article readers. All of the users whocame from Taboola stayed on the page for over three minutes.

When they started working with Taboola, their conversion rateincreased 14%. Their article was now being shown to the rightaudiences, in the right place, at the right time.
The average time per session of all the readers that came fromTaboola––which was about 10,000 readers––was more than 3minutes per session.

max Tracks Success With the Taboola Pixel
With the Taboola Pixel, an easy-to-implement code that allows
for tracking, measuring, and optimizing across the entire marketing
funnel, max was able to gain a clear sense of Taboola’s impact on
the number of credit card orders.
In the future, max plans to keep growing with Taboola and partnering
to find continued success.