Lion’s SDG-Related Initiatives

Since its foundation, Lion has been promoting awareness-raising activities and information provision for consumers whiledeveloping products that support healthier daily living and proposing the creation of better living habits. Deeply aware thatthe pollution of the global environment is a worldwide issue, we have long strived to respond to environmental concerns,
for example, by developing environmentally friendly products.

Responding to evolving social issues while contributing to each new day in order to create a brighter future for all—this is

the unique contribution Lion can make to the achievement of the Sustainable Development Goals (SDGs).*

Lion alone can only contribute so much to the achievement of the SDGs. In promoting activities, we work to solve problems

through partnerships with a wide range of stakeholders, including consumers, other companies, NGOs, NPOs, government
agencies and municipalities.

* The SDGs are the 17 goals for the period from 2016 to 2030 described in the “2030 Agenda for Sustainable Development” adopted by 193
participating countries at the United Nations Summit in September 2015. (Based on information from the website of the United Nations
Information Centre)

Lion’s Sustainability 2024: SDG-Related Initiatives

In June 2024, Lion published “Lion’s Sustainability 2024: SDG-Related Initiatives.” This document highlights Lion’s activities

from an SDG-centric perspective.

A3-size LION's SUSTAINABILITY 2024 (for viewing) [Japanese]

A4-size LION's SUSTAINABILITY 2024 (for printing) [Japanese]*Click URLs in the PDF to jump to related videos and web pages.
2023 Previous Issue

Lion’s Sustainability: SDG-Related Initiatives 2023 [Japanese]

2022 Previous Issue

Lion’s Sustainability: SDG-Related Initiatives 2022 [Japanese]

2021 Previous Issue

Lion’s Sustainability: SDG-Related Initiatives 2021 [Japanese]358(11.7MB)(11.8MB)(10.8MB)(11.0MB)(6.8MB)

Lion Sustainability Website 2024

SDGs: Lessons for the Future

The YouTube channel SDGs MIRAI KAIGI features videos that explain the SDGs for children. The channel includes a series ofvideos called “SDGs: Lessons for the Future,” beginning with a video explaining what the SDGs are and explaining each of

the 17 SDGs in an easy-to-understand way.

The channel also offers a series of videos highlighting companies implementing SDG-related initiatives. These videos areaimed at helping children understand the SDGs as something familiar and relevant to their lives and help them think about

their own futures by showing actual initiatives being undertaken by companies to solve social issues. Lion's initiatives
regarding SDGs are featured as follows.

Video about Lion’s SDG-Related Initiatives[Japanese]
Lion Forest in Yamanashi

Video about Lion’s SDG-Related Initiatives [Japanese]

Efforts to Achieve Gender Equality through Housework Sharing

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Lion Sustainability Website 2024

Video about Lion’s SDG-Related Initiatives [Japanese]
Initiatives to create a healthy future from oral healthVideo about Lion’s SDG-Related Initiatives[Japanese]

Initiatives to reduce plastics and the importance of hand washinghabitsLion’s SDG-Related Initiatives
Creating Healthy Living Habits

Lion is advancing the goal of creating healthy living habits, the foundation of health, in order to help achieve health,comfort and cleanliness in everyday living.

① Promoting oral healthcare

Lion is working to promote the establishment of good oral healthcare habits. To this end, in addition to developing andproviding products and services, we implement activities to promote oral healthcare at all stages of life, from infancy to oldage.

Main Activities

Preventive Dentistry (Self-Care/ Professional Care)

Oral Health Event of Tooth Brushing for Children (since 1932)
Inclusive Oral Care

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Lion Sustainability Website 2024

② Promoting cleanliness and hygiene habits

Aiming to realize health, comfort and cleanliness in everyday living for consumers, Lion implements initiatives incoordination with national and local governments, focusing mainly on promoting proper hand washing habits.

Main Activities

Establishing Cleanliness and Hygiene Habits

Hygiene and Health Care in Times of Disaster
Hand Hygiene Management for Professionals

Promoting Environmental Initiatives for a Sustainable Planet

Driven by our purpose, we work with consumers to create environmentally friendly habits in order to continuously offer

planet-friendly lifestyles that make living more sustainably easy, striving to contribute to the environment not only in Japanbut across Asia.

③ Environmental protection activities

Lion’s products, used for such purposes as tooth brushing and washing, are deeply connected to environmental issues inareas related to CO2, plastics and water resources. Accordingly, to realize a decarbonized, resource-circulating society, Lion

proactively carries out environmental protection activities.

Main Activities

Water Resource Conservation Activities (Forest Maintenance Activities at the Lion Forest in Yamanashi)

Toothbrush Recycling

Biodiversity Conservation Activities (Promoting Various Activities at Business Locations)

Chura Action (Support for Eco-Activities of Children Nurturing the Future of Okinawa)
Lion’s Environmentally Friendly Products
Related Information

News Release: Lion Exhibits at SDGs AICHI EXPO 2022, One of Japan’s Largest SDG-Promotion Events [Japanese]

News Release: Lion Launches Inclusive Oral Care Activities Aimed at Addressing Social and Environmental Issues via Or

al Care and Achieving the SDG “Ensure Healthy Lives and Promote Well-Being for All at All Ages” [Japanese]

Ad highlighting Lion’s SDG-related initiatives (Japanese; printed in the December 20, 2020 Yomiuri Shimbun national edition) (1,273 KB)

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Lion Sustainability Website 2024