CaseStudy

Lifestyle

YourLifeChoices Doubles Revenue andEngagement with Suite of Taboola Products“We were seeing a significant number of users drop off after finishing our articles andreading the comments sections on the website. Implementing Taboola Feed allowed
us to display sponsored content and related articles from our own content at these twodrop off areas.”- Drew Patchell, Digital Operations Manager, YourLifeChoices

COMPANYYourLifeChoices has been making the transition toretirement smoother for Australia’s booming population
since September 2000.

80%

Increase in Overall Revenue
After Implementation ofTaboola Feed

CHALLENGE

Find an additional revenue source outside of direct andtraditional programmatic sources to increase revenue
and to increase engagement with organic content

SOLUTION

Implement Taboola Feed to monetize users at theend of the article when they’re looking for something
new—the moment of next—and Mailbridge to engage
newsletter audiences.

Click-Through-Rate (CTR)
After Implementation ofTaboola Feed

With Taboola, YourLifeChoices saw an 80% increasein overall revenue and double the CTR with Taboola
Feed, and today, 230,000+ email subscribers aremonetized with Taboola’s newsletter integration.

230,000+RESULTS

2X

Email Subscribers Monetizedwith Taboola Newsletter
Integration

CaseStudy

Lifestyle

Introduction

Retirement is often something people lookforward to, but that doesn’t mean that
it is easy. The team at YourLifeChoices
has been making that transition smootherfor Australia’s booming population since
September 2000.
Their content, provided to 230,000 visitors
daily, features vital information for those
approaching retirement, in retirement andtheir families, focussing on the issues thatmatter most as we age.
YourLifeChoices is a one-stop resource
for understanding the age pension,
superannuation and all information regarding
the entitlements and concessions accessible
in retirement.

Combination of Taboola
Feed and Mailbridge Drives
Higher Overall Revenue forYourLifeChoices

Read MoreCaseStudy

Lifestyle

Taboola Feed Provides Significant Increase in Revenue and User
Engagement with Organic Content for YourLifeChoices
YourLifeChoices wanted to respond to a significant change
in the Australian advertising landscape—they needed anadditional revenue source outside of direct and traditional
programmatic sources.
YourLifeChoices had tested a competitor prior to working
with Taboola. They encountered significantly lower
revenue and low content quality—but a major challenge
YourLifeChoices faced was keeping users on-site after
reading an article.

After seeing success, YourLifeChoices implemented
Taboola Feed. Taboola Feed allows them to display bothsponsored and organic content in this critical place at thebottom of the article where they were seeing users leave—
the moment of next.
YourLifeChoices saw that in addition to revenue growththrough engagement with sponsored content, the further auser scrolled through Taboola Feed, the higher the CTR on
their organic content. Taboola feed brought them an 80%
increase in overall revenue and double the CTR.

They started using Taboola’s Widget to reverse this.
YourLifeChoices revenue from their on-website inventory,
which YourLifeChoices defines as display inventory outsideof Taboola, has increased by 286%, while their total revenue
has increased by 351% since working with Taboola.

Taboola’s Mailbridge Integration Generates More Traffic fromYourLifeChoices Newsletter
In addition to Taboola Feed, YourLifeChoices implemented
Taboola’s Mailbridge Integration in their newsletter.
Taboola has partnered with LiveIntent, the world’s largest
email monetization platform, to leverage user data andimprove cross-device targeting for a better user experience.

Taboola’s products are powered by proprietary deep learningalgorithms that are powered by the largest dataset of content
consumption behavior across the open web. Because ofthis, Taboola products are applicable to all audiences—in
this case, YourLifeChoice’s audience of those interested inretirement.

Today, 230,000+ email subscribers are monetized with
Taboola’s newsletter integration, making the Taboolaintegration an essential added feature for revenue.

According to YourLifeChoices, exceptional service from
Taboola’s account management team has added value totheir business.