“In collaboration with Taboola’s proficient AccountManagement and Sales teams, we strategically
implemented solutions such as Maximize
Conversions, Motion Ads Studio, and the Taboola
Pixel, resulting in a remarkable transformation ofour campaign performance. Maximize Conversions
emerged as a pivotal force, enabling us to reachour target audience at scale and, notably, achievinga remarkable 30% reduction in Cost Per Session(CPS), surpassing our initial targets.”- Carlos Alonso, Head of Programmatic, Media Team,INNOCEAN Spain

AU TO

Hyundai & INNOCEAN Drive
30% Lower Cost Per Sessionwith Taboola’s Bidding Strategy‘Maximize Conversions’

30%Lower Cost Per
Session Than Target

COMPANY
Hyundai Motor Company is a leading automobile manufacturer
that designs, develops, and distributes a wide range of vehicles
and automotive parts. INNOCEAN, launched in 2005 as themarketing vanguard for Hyundai Motor Group, evolved rapidly
into a true global marketing communications company, with morethan 3,000 creative minds and a worldwide network consisting of
41 overseas operations.

CHALLENGE
Drive new Qualified Sessions to the Hyundai Tucson landing page
among audiences in Spain at a maximum Cost per Session, as wellas generating new Leads (Car Configurations) through Hyundai’sinteractive website and reduce the Bounce Rate.

SOLUTION
Our new Bidding Strategy ‘Maximize Conversions’,
powered by our core machine learning algorithm (SmartBid)
that automatically optimizes bids to maximize conversions. Ouralgorithm is able to make continuous adjustments using hundredsof data signals resulting in improved performance.
Another key strategy pillar was our Creative Strategy: acombination of Static Images and Motion Ads created throughMotion Ads Studio (a free tool found within your Taboola Ads
dashboard that allows advertisers to convert their existing Static
Ads into Motion Ads), which allowed the user to discover all theHyundai Tucson’s car features.

RESULTS
Hyundai Builds Custom Creatives with Taboola Motion
Ads Studio in order to show all the Hyundai Tucson’s
new car features

With Taboola, Hyundai increased Qualified Sessions ata 30% lower Cost per Session than target. Hyundai alsoachieved a 26% lower Cost per Lead as well as a 10% lower
Bounce Rate compared to other channels like Display and Social.

Introduction
Hyundai Motor Company is a leadingSouth Korean automotive company globally
recognized for its innovation, quality, andcommitment to sustainability. Founded in1967, Hyundai produces a wide rangeof vehicles, from compact cars to SUVs
and 100% electric vehicles. Hyundai isdistinguished for being the only brandleading five electric technologies: hybrid,hybrid electric, plug-in hybrid, 100%electric, and hydrogen fuel cell, whichreflects its leadership in electrification andits commitment to sustainable mobility.
Hyundai strives to provide freedomof movement to everyone by investingin mobility services, building closerelationships with leading mobility service
providers and expanding their role beyond
the automotive transportation sector.
Founded in Seoul, South Korea in
2005, INNOCEAN is a global creative
communications network with 41 overseas
operations across 22 countries and over
3,500 employees that provides a brandexperience solution for customers.

Hyundai Reaches Target Audiences at
Scale with Taboola’s Bidding Strategy‘Maximize Conversions’line of code, this made it possible to automatically launch personalized
campaigns that reached users who were in the funnel and more likely
to convert.

Hyundai and INNOCEAN Spain were seeking to promote the Hyundai
Tucson car model in a two-month campaign. Specifically, their goal wasto drive new Qualified Sessions to their Tucson landing page at amaximum Cost per Session. Hyundai was also looking to increase Car
Configurations (Leads), inviting website visitors to build and submit theirown Hyundai car model.

Over the course of their two-month Taboola campaign, Hyundai andINNOCEAN Spain effectively increased new Qualified Sessions andLeads among their target audience. Thanks to our advanced solutions
like Maximize Conversions, Hyundai achieved a 30% lower Cost per
Session than the target. In addition, Taboola helped Hyundai achieve
a 26% lower Cost per Car Configuration as well as a 10% lower
Bounce Rate compared to other channels like Display and Social.

Hyundai had previously partnered with Taboola to expand their reachacross top publisher sites and deliver Native Ads to their target audiences.
As a global leader in powering recommendations for the Open Web,
Taboola helps more than 15,000 advertisers engage nearly 600 million
daily active users.

Hyundai Drives with Taboola 26% Lower Cost perLead compared to Display and Social
Hyundai had previously used Taboola’s Enhanced CPC targeting strategy
to automatically adjust campaign bids that won impressions most likely
to convert. For this campaign, however, Taboola’s Account Management
and Sales teams suggested following the new Maximize Conversions
Bidding Strategy to automatically increase conversions at more efficient
costs. Powered by Smartbid, Taboola’s core machine learning algorithm,
Maximize Conversions drives as many conversions as possible, in this caselanding page Qualified Sessions, within a predefined budget.
Hyundai also placed the Taboola Pixel on their site to track and retarget
people who’d already engaged with their campaign. With just a simple

During the course of this campaign, Hyundai and INNOCEAN ran
Taboola Image Ads, which included an eye-catching visual, headline,
description, and call to action (CTA). Going further, Taboola’s AccountManagement and Sales teams recommended Hyundai to test anotherof our features: Taboola Motion Ads. This is an innovative formatof short, GIF-like videos that are displayed on a loop. Motion Ads aredesigned to help advertisers meet their conversion goals whilelowering costs.
With the purpose of increasing the Click-Through Rate and lowering theCost Per Session and the Cost Per Lead, Hyundai tested Taboola’s free
Motion Ads Studio tool to quickly convert their existing static creatives
into moving visuals that grab user’s attention. Each ad placement teased
the features of the Tucson — including the latest technology in safety,
comfort, and connectivity — and invited viewers to click through to a
dedicated landing page.
After the success of this campaign, Hyundai and INNOCEAN Spain nowintend to expand the relationship with Taboola in 2024 and to continue
driving performance results at scale.