“Powering our campaigns with Taboola’s
targeting features significantly boosted ourKPIs, enhancing conversions, engagement,and budget allocation. Working withTaboola’s account management team alsosignificantly added value to our campaigns;
their proactive approach and deep
understanding of our needs have been
instrumental to our success. Now, we’re
proud to have Taboola as a key componentof our media mix, delivering superior
performance and efficiency compared toother channels.”- Jose Gonzalez Ortega, Head of Marketing, MotorCulture Australia

AUTO

Motor Culture Australia Achieves
27% Increase in Sales with Taboola
Motion Ads & Maximize Conversions

27%

Increase in Sales

35%

Increase in Unique
Accounts CreatedCOMPANY
Motor Culture Australia is a premier community
for motoring enthusiasts, offering benefits suchas giveaways and events to its members.

CHALLENGE
Attract new customers by encouraging them tosign up for car giveaways and VIP memberships.

SOLUTION
Use Taboola Motion Ads and Maximize
Conversions to reach engaged audiences
across premium publisher sites.

RESULTSWith Taboola, Motor Culture Australia achieved
a 27% increase in sales and 35% increasein unique accounts created. Taboola alsodelivered the highest ROAS among Motor
Culture Australia’s marketing mix.

Motor Culture Australia Reaches Car Enthusiasts
Across Top Sites with Taboola Motion Ads

Introduction
Motor Culture Australia is a premiercommunity for motoring enthusiasts,
offering benefits such as giveaways
and events to its members. They strive
to create a dynamic platform thatcelebrates the passion and excitement
surrounding motor vehicles, and they
are dedicated to bringing together adiverse community of individuals whoshare this interest.
Motor Culture Australia prides
themselves on being involved andgiving back to the community, such as
by supporting local charities to help
those in need.

Motor Culture Australia Optimizes Leads
at More Efficient Costs with Taboola
Maximize Conversions
Motor Culture Australia was looking to attract new customers
to their service by driving entries for car giveaways andsign-ups for VIP membership. For instance, they were running
exciting competitions to win a custom Audio RS6, Chopped
300 Series Toyota Land Cruiser, and custom-built Ford
Ranger Raptor.
They just needed the right advertising formats anddistribution platforms to reach engaged users whomight be interested in these offers.

Taboola had the solutions to help. As a leading content
recommendation platform, Taboola partners with over
18,000 advertisers to reach millions of engaged users
across a network of 9,000 premium publisher sites.
Motor Culture Australia leveraged Taboola Motion Ads— which include short, GIF-like visuals that play on a loop
— to get in front of their target audience of car enthusiasts.
Distributing these ads across top news sites like 7News,
Motor Culture Australia was able to engage readers anddrive them to a dedicated landing page. There, target
audiences could learn more about the company’s car
sweepstakes and VIP membership offerings.
Motor Culture Australia also implemented a range of
Taboola targeting solutions to optimize their campaign
performance without sacrificing costs. The Taboola Pixel,
for example, allowed them to track user interactions andconversions to refine their targeting parameters. Most
notably, however, Motor Culture Australia leveraged
Maximize Conversions: Taboola’s automated biddingsolution. Powered by AI and real-time network data, thisadvanced tool automatically optimizes bids to achieve
the most conversions within a given budget.

Taboola Drives Higher ROAS Than
Facebook and Google forMotor Culture Australia
Taboola’s account management team, particularly
Ana-Maria Moscovici, provided invaluable guidance andsupport throughout the campaign, suggesting creative
adjustments, targeting strategies, and optimizations toimprove campaign performance and scale across theTaboola platform.
The results were outstanding. Motor Culture Australia
drove a large number of new sign-ups in just four months
with Taboola, generating a 27% increase in sales and 25%
increase in unique accounts created. Overall, the Taboola
targeting features significantly increased the brand’s
campaign KPIs at more efficient costs.
Taboola also outperformed Motor Culture Australia’s
marketing mix, delivering the highest return on ad spend(ROAS) and greater performance compared to the brand’sother channels, including Facebook and Google.

The personalized, ongoing strategic guidance from theTaboola account management team also contributed to a
substantial increase in engagement rates and a decreasein cost per acquisition (CPA). In fact, Motor Culture Australianoted how Taboola’s support was more substantial andimpactful than support from competitor platforms like
Facebook and Google.
After the success of this campaign, Motor Culture Australia
now plans to deepen their relationship with Taboola byincreasing their ad spend and exploring additional Taboola
products and features. For instance, they aim to leverageadvanced targeting options, such as interest-based andcontextual targeting, to further refine their audience reach.
Their ultimate goal is to continuously optimize campaigns
and drive even higher returns on investment with Taboola.