CaseStudy“Working with Taboola was easy and effective.
Their helpful account management team allowed
us to get up and running with effective creatives
that ultimately exceeded our expectations in termsof ROAS.”- Carrie Zhang, Director of Funding Growth$34,000+
In Investments in One and aHalf Months

171%

Overall Return on Ad Spend(ROAS)

711%

ROAS with Taboola Retargeting

AL CO HO L & FINANCE

StartEngine Drives Over $34,000
in Investments for Island Brands
with Taboola

113%

Roas with Taboola Motion Ads

14%

Roas with Taboola DataMarketplace

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CaseStudy

COMPANYStartEngine was founded with the goal of helping entrepreneurs
achieve their dreams by removing funding barriers.
Island Brands USA is a premium beer brand with a mission
to bring better, cleaner beer to the world.

CHALLENGE
Find funding for Island Brands to further support local
brewers and launch a new product line.
SOLUTIONWork with StartEngine to reach potential investors.
StartEngine worked with Taboola to find high-quality
audiences for Island Brands outside of search andsocial platforms.
RESULTSWith Taboola, Island Brands was able to find over
$34,000 in investments with a 171% ROAS.

StartEngine Works with Taboola to Find HighQuality Investors for Island Brands

CaseStudy
Introduction
StartEngine was founded with the goal ofhelping entrepreneurs achieve their dreams
by removing funding barriers. FounderHoward Marks was joined by Shark Tank
judge and serial entrepreneur, Kevin O’Leary(aka Mr. Wonderful) as StartEngine’s
Strategic Advisor and Investor in 2020. Since
its inception, they have helped over 500
companies raise more than $400M+ fromretail investors. They used Taboola to help
attract investors to their Island Brands listing.
Island Brands USA is a premium beerbrand with a mission to bring better, cleaner
beer to the world. Based in Charleston,South Carolina; Island Brands products
are currently available in seven Southeasternstates, with expanding domestic andinternational distribution and fleetwide service
across Carnival Cruise lines.

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StartEngine Turns to Taboola to Reach Investors
Outside of Search and Social Platforms
Island Brands wanted to raise funds to further support their local brewers,
and to expand their product line. They turned to StartEngine to support
their fundraising efforts by finding new investors online.

StartEngine Launches Taboola Retargeting Campaign
Through the installation of the Taboola Pixel, StartEngine was able tofurther improve Island Brands’ ROAS by retargeting those site visitors thathadn’t yet made an investment.

StartEngine is always looking for new and innovative ways to reach investors
on behalf of the companies they work with. They turned to Taboola to help
Islands Brands find new investors outside of search and social platforms.

The Taboola Pixel is a tracking code that is installed on an advertisers websiteand is triggered when an identified action is taken on an advertiser’s site.
By retargeting site visitors that were engaged with the Islands Brands’
StartEngine listing, the retargeting campaign achieved a ROAS of 711%.

Overall, StartEngine was able to achieve an overall 171% ROAS for Island
Brands with Taboola, allowing them to meet their investment goals. All
campaigns ran for a month and a half, and in that short amount of time,
were able to drive over $34,000 in investments for Island Brands.

StartEngine Achieves an 14% Return on Ad Spendfor Island Brands with Campaigns Using Taboola’s
Data Marketplace Audience Segments

Taboola’s Motion Ads Drive 113% Return on Ad
Spend for StartEngine and Island Brands

Ads were targeted at beer and alcohol enthusiasts, and those actively looking
for investments using audience segments from Taboola’s Data Marketplace.
The addition of Data Marketplace segments impacted ROAS by 14%.

Working with Taboola, StartEngine launched a sponsored content campaign,
which ran on Taboola’s network of premium websites on the open web;including news sites, blogs, online magazines and other digital properties.
The campaign included Taboola’s image and motion ad creative formats.
Motion ads are up to 15-second moving creatives that are designed tocapture people’s attention while reading or viewing online content. Motion
ads impacted ROAS for Island Brands by 113%.

Island Brands Sees 711% Return on Ad Spend when

Taboola’s data marketplace includes two types of audience segments — morethan 20,000 third-party segments offered through partnerships with industryleading data providers, and Taboola segments created from aggregated data
related to the 1.4 billion monthly users that engage with the Taboola network.
StartEngine looks forward to working with Taboola in the future to findhigh-quality investments for companies of all types.