“We’re excited about the amount of engaged traffic we sawinterested in our business content coming from Taboola.
Planit’s work with them allowed us to scale our campaign
much further than we expected, and we look forward
to working with them on more Taboola campaigns inthe future.”- Benjamin Porteous, Senior Manager Demand
Generation, Vodafone Business

71,000Content Reads onVodafone Business
Content58%

Reduced Cost Per
Click (CPC)**49% Lower than Direct
CompetitorsB U SINE S S / B2B & T ECHNOLOGY

Planit Beats Vodafone’s B2B
Campaign Targets by Over 250%with Taboola

242%
Increase in Click-ThroughRate (CTR)**363% Higher the Direct Competitors*Mobile: 253% Above Benchmark*Tablet: 333% Above Benchmark

COMPANY
Vodafone is the largest mobile and fixed network operator,
running the biggest and fastest-growing 5G network inEurope. They operate fixed networks in 21 countries, andpartner with mobile networks in 48 more.
Planit is a strategic, digitally minded agency that leads
revolutions for national and global clients.

CHALLENGE
Find new and creative ways to find potential customers bytesting several different marketing angles; including ads
targeted at a business-to-business (B2B) audience
SOLUTIONWork with Planit to launch a Taboola campaign, using
products like SmartBid and Taboola’s brand safety
integration with IAS.
RESULTS
Throughout the course of the 12 week campaign, Planit
decreased CPC by 58% and increased CTR by 242%.
Taboola drove a 363% higher CTR and a 49% lower
CPC than direct competitors.

Taboola Drives a Higher CTR and Lower CPC
than Direct Competitors Across the Open Web

Introduction
Vodafone’s purpose is to connect for a better future. They’re thelargest mobile and fixed network operator and run the biggest
and fastest-growing 5G network in Europe. They operate fixed
networks in 21 countries, and partner with mobile networks in 48
more.
They work with 300 million mobile customers,more than 27 million
fixed broadband customers, and over 22 million TV customers.
Vodafone connects more than 118 million internet of things (IoT)
devices and is a leading global IoT connectivity provider.
In addition, they’re a fintech and mobile payments leader in Africa,
enabling 42 million people to benefit from access to mobile. Finally,
Vodafone operates one of the biggest and most successful digital
TV platforms in Europe and runs a cloud-based television platform
in 10 markets across the continent.

“Taboola’s unique offering empowers advertisers to connect
with new audiences at the funnel’s apex. With low CPCs
and premium placements, it provides advertisers the perfectopportunity to educate customers on the benefits of theirproduct or service.”- Steve Cox, CEO & Founder of Planit LGPM

Planit is a strategic, data-focused performance marketing
agency that specialises in building holistic user acquisition
programmes for SME and enterprise clients. Whether that’s
through content amplification, e-commerce, lead generation,or performance campaigns, Planit excel in showing theincremental value of each piece of activity.
That’s why clients including Vodafone, Domestic & General,Gett, NBC Universal and Lemonade Dolls continue to trust
Planit, and why they’ve been shortlisted for Best PPC
Campaign of The Year at the UK Growth Awards 2023, andpreviously scooped the prestigious best integrated campaign at
the Performance Marketing awards .

Planit Attracts Potential Customers Interested inVodafone Content 71,000 Times with Taboola
Vodafone is always looking for new and creative ways to find potential
customers. In order to capture their relevant audience, Vodafone andPlanit developed several different marketing angles for their campaign;
which included ads targeted at a business-to-business (B2B) audience.
Some ad creatives spoke directly to startup-sized businesses, whereas
others focused on mid-market or enterprise segments.
Planit then chose to work with Taboola to reach potential Vodafone
customers outside of search and social channels; across premium newssites, online magazines, blogs and relevant niche sites on the open web. As
the campaign ran, Vodafone and Planit redirected ad spend to support
those angles that were the most successful, by optimizing for CTR. The B2B
segments were the most successful of all.
Working with Taboola, Planit was able to attract potential customers
interested in reading Vodafone business content over 71,000 times.

Throughout the course of the 12 week campaign, Planit decreased
CPC by 58.14% and increased CTR by 242%. Their mobilecampaign CTR was 253% above benchmark, while their tablet
campaign was 333% above benchmark.

Taboola Outperforms Direct Competitors for
Vodafone Using Brand Safety Integrations
To keep Vodafone’s brand safe, Planit also leveraged Taboola’s IAS
partnership, the first-ever integration to directly apply pre-bid brand safety
within a native discovery platform.
This integration, as well as both Planit’s and Taboola’s ad creative andoptimization expertise, led to Taboola outperforming direct competitors for
Vodafone’s campaign. Taboola drove a 363% higher CTR and a 49%lower CPC than direct competitors.