News

Europa Press Sees a 78% Uplift in Revenue
with Taboola Feed

“We needed an effective way to increase online revenue while also increasing pages
visited per user. Taboola Feed was able to provide both—it works perfectly, allowing us
to focus on content. Everything else, we can leave to Taboola Feed.”- Manuel Pardo, Digital Development Director at Europa Press

COMPANY

Europa Press is the largest independent news
agency in Spain, covering news and current eventsin Spain and the world.

CHALLENGE

Drastically increase revenue and organic CTR,
while providing an an environment for aninternational audience for their online news portalthat their audience loves.

SOLUTION

Implement Taboola Feed to increase revenue perthousand page views (RPM), and to fill their site realestate with content tailored for their users.

RESULTSWith Taboola Feed, Europa Press achieved a 78%
uplift in revenue and a 46% increase in organic CTR.

78%
Revenue Uplift

46%
Increase in Organic
Click-Through-Rate(CTR)

News

Introduction

Europa Press is the largest private news agency in Spain,
covering news and current events in Spain and the world
since its launch in Madrid in 1957.

Their mission is to effectively distribute news to othernews publishers. The Europa Press site contains asuite of Europa Press products for publishers, as well
as news articles.

Europa Press Drastically Increases Revenue and Engagement on Article
Pages with Taboola FeedNews

Europa Press Sees Significant Improvement for all KPIs After
Implementing Taboola Feed
In a web where publishers are always looking for new ways
to monetize their content, Europa Press was looking toincrease engagement and revenue in their online news portal.

organic content and sponsored video, as well as multiple
third party cards, which provides personalised opportunities
for them to engage with Feed on Europa Press.

The Europa Press team had previously tried a mix ofother monetization channels, but weren’t satisfied with theirresults—they needed to increase the number of pageviews
per visitor, as well as the revenue per pageview, without user
experience deteriorating.

For Europa Press, Taboola was a very effective solution
to increase digital revenue and engagement, allowing thenewsroom to remain entirely focused on providing the best
possible content to Europa Press’ publisher partners.
Taboola was a cost effective solution to increasing revenue
from that margin, and supporting its overall impact.

They also needed an effective way to fill the real estate on
their article pages with content. Taboola Feed was able tofulfill all of their needs, providing a significant improvement
over past partners. Taboola Feed recommends users thebest news for them, in an engaging environment much likesocial feeds.

The infinite nature of the Feed experience brought significant
value to Europa Press’ users. The deeper a user goes into
Europa Press’ Feed, and the longer time they spend on theFeed, the higher the RPM and Organic CTR. RPM is 2x-3xhigher after card 20, whilst organic CTR is 40% higher.

Users enjoy the familiar scrolling experience—they engage
with an endless feed that contains sponsored content,

Europa Press is Looking to Expand Their Partnership with Taboolain the Wake of Taboola Feed Success
Taboola Feed is currently on most of the Europa Press
article pages, with plans to expand to the homepage inthe future.
The growth of this partnership can be attributed to Taboola
Feed’s success—which brought an 78% in revenue uplift,
and a 46% increase in organic CTR.

To date, Europa Press has been impressed with theaccount management services at Taboola, and are always
looking to test new Taboola products.