Lion
Sustainability Report
2019Love today,Love your life.

Editorial Policy
Lion views its Sustainability Report as an important tool allowing the company to present its sustainability initiatives
and draw on stakeholder opinions while furthering corporate activities.
Editorial Policy for Sustainability Report 2019●

Since 2011, our initiatives for sustainability have been systematized

Reference Guidelines●

in accordance with ISO 26000, an international standard concerningsocial responsibility. The Sustainability Report also reflects the above.
●

Lion’s management plan.
●●●ISO 26000: 2010 Guidance on social responsibility issued by theJapanese Standards Association

as 2018 Highlights so that readers can more easily understand their

URL

contents.

Coverage

The URLs at the bottom of the pages on each core subject of ISO 26000

Lion Corporation and all of its domestic consolidated subsidiaries are covered,can be used to view our website, which includes more details of ouras a general rule. Overseas consolidated subsidiaries are also covered on theactivities.

Sustainability Material Issues and Objectives described on p.19-22.

URLs for our main websites are given as QR codes to make them more

* If the coverage of reported activities or data is different from the above, a description
will be provided in each case.

A third-party review by an outside expert has been included to provide
GRI Sustainability Reporting Standards were used as a reference guidefor producing this report.

●

Initiative●

Details of the activities that have especially demonstrated are provided

an objective assessment.
●

GRI Sustainability Reporting Standards of the Global Reporting

Comparative Table with Respective Guidelines

readily accessible.
●

Environment●

The report discloses Sustainability Material Issues and our progress
towards the medium-term sustainability objectives corresponding to

The Environmental Reporting Guidelines (2018) of the Ministry of the

Lion’s sustainability activities, including those that were not introducedin this report, are comprehensively presented on our website.

https://www.lion.co.jp/ja/csr/guideline/

Period Covered
January 1 to December 31, 2018
* Some parts of the activities also include parts of 2019.

Published on
June, 2019
To be published next on
June, 2020

01

Lion Sustainability Report 2019

いつも人のそばにいて、めぐり来るすべての一日の、
人の清潔、人の健康、人の快適、
そして人の環境を守りつづけること。
それこそが、
私たちライオンの変わることのない使命であり、誇りでもある。
そう考えています。

Supporting cleanliness, health and comfort,
while protecting our global environment.
This is our mission, one in which we take pride.

CONTENT S
Company Motto/Management Philosophy/
Lion Group Charter for Corporate Behavior……………… 03

2018 Highlights

1 ReDesign of Oral Care Habits………………………… 23

Corporate Message…………………………………… 04

2 Innovation for Decent Work…………………………… 31

Corporate Data………………………………………… 05
Main Business Segments……………………………… 06
The Lion Group’s History of Dealing with Social Issues…… 07
Management Vision and Our Approach to “ReDesign”…… 09

The Environment……………………………………… 33
E

New Environmental Objectives:
LION Eco Challenge 2050…………………………… 39

Message from the Management………………………… 11

Human Rights………………………………………… 41

Lion’s Sustainability

Labor Practices………………………………………… 43

Lion’s Value Creation Model…………………………… 15

S Fair Operating Practices………………………………… 48

Identification and Promotion of Sustainability
Material Issues (Materiality) for Realization of theManagement Vision…………………………………… 17

Consumer Issues……………………………………… 50

2020 Sustainability Material Issues and Objectives
in the “LIVE Plan”, Medium-term Management Plan
(2018 - 2020), and Achievements in 2018……………… 19

Community Involvement and Development……………… 55
G Organizational Governance……………………………… 58

Third-Party Review…………………………………… 61
Lion’s Response………………………………………… 62

Lion Sustainability Report 2019 02

Company Motto/Management Philosophy/
Lion Group Charter for Corporate Behavior
Company Motto
Lion Corporation positions “Fulfilling a Spirit of Love” as fundamental to its management,
and thus contributes to the enrichment of the happiness and lives of people.

Management Philosophy

1

We bring together the power of our personnel, the power of our technology and the power of ourmarketing, as we provide superior products that are helpful in the daily lives of people.

2

We respect the “Spirit of Tenacity and Creativity” that we have maintained since our founding, as
we continue developing our business.

3

We deeply appreciate all those who extend their valuable support to us, as we prosper together
through sincerity and mutual trust.

Lion Group Charter for Corporate Behavior
We, the Lion Group, shall, in addition to being an economic entity designated to pursue profits through fair competition, act as asocial entity that contributes to society at large. We shall respect human rights and conduct ourselves with initiative in a socially
responsible manner toward the creation of a sustainable society, observing both the spirit as well as the letter of all applicablelaws and international rules and not harming the public interest, both in Japan and abroad, in accordance with the following
10 principles.

1. [Principal Mission]

8. [Contribution in Foreign Countries]

We shall earn the confidence and satisfaction of customers (consumers
and users) by providing excellent, safe goods and services useful for their
daily lives.

In our overseas operations, we shall not only observe international rules
and the laws of relevant foreign countries, but also respect local culturesand customs and contribute to the development of local communities withsincerity and mutual trust.

2. [Compliance with Public Rules]
We shall observe all relevant laws and regulations and engage in fair,transparent and free competition and proper transactions. We shallmaintain sound and proper relationships with governmental and politicalbodies.

3. [Disclosure]We, as a socially open company, shall actively engage in communication
not only with our shareholders but also with members of society at large
and disclose information generally regarding Company management in an
appropriate and timely manner.

4. [Environmental Issues]
We shall play a positive and active role in creating a sustainable societythat harmonizes economic development and environmental protection.

5. [Improvement of Working Environments]
We shall promote fair treatment and respect the diversity, individuality andpersonalities of our employees. We shall ensure a safe and comfortableworkplace to realize the mental and physical well-being of our employees.

6. [Contribution to Society]We shall actively contribute to society as good corporate citizens.

7. [Opposition to Antisocial Forces]
We shall firmly oppose antisocial entities and organizations threatening
the order and security of civil society.

03

Lion Sustainability Report 2019

9. [Practice of Corporate Ethics]
Top management shall assume responsibility for implementing the spiritof this Charter and shall take the initiative to set a good example andfully inform Lion Group employees of the Charter. Top management shallstrive to take in internal and external opinions continuously to promotemutual understanding and the development and implementation ofeffective internal control systems while enforcing thorough compliancewith corporate ethics.

10. [Resolution of Problems]Should an incident contrary to the principles of this Charter occur, top
management shall publicly clarify its position, taking responsibility toresolve the problem on its own initiative, and strive to investigate thefacts, identify the causes of the incident and prevent recurrences. Top
management shall fulfill its responsibility to disclose accurate information
promptly and explain the situation, and shall resolve the problem in amanner fully understandable to society. After clarifying authority andresponsibility for said problem, top management shall impose strict
and impartial disciplinary actions upon any liable persons, including thehighest level of management.

Established January 1, 2003 and amended January 1, 2008

Corporate Message

Corporate Slogan

life. love.

The Heart of All We Do
Lion has been a regular part of everyday life for more than 120 years.
In that time, we have seen how ordinary days, one by one, add up to a lifetime.
Moreover, we have come to believe that each new day is the first step into a bright future,and that living every day positively and to the fullest is the essence of happiness.
That is why we have made it our mission at Lion to contribute to ordinary life,
every day, and reflected this commitment in our corporate slogan.

Lion Sustainability Report 2019 04

Corporate Data
Financial Performance Transitions (consolidated)

Company Profile
Corporate Name

Lion Corporation

Net Sales

Address

3-7, Honjo 1-chome, Sumida-ku, Tokyo
130-8644, Japan

450,000

Foundation Date

October 30, 1891

Capital¥34,433.72 million (as of December 31, 2018)

Representative

Representative Director,
President and Executive Officer
Masazumi Kikukawa

Employees

Consolidated: 6,941
Non-consolidated: 2,727(as of December 31, 2018)

Net Sales

Consolidated: ¥349,400 million [IFRS]
Non-consolidated: ¥264,500 million(as of December 31, 2018)

PlantsChiba Plant (Ichihara City), Odawara Plant(Odawara City), Osaka Plant (Sakai City),
Akashi Plant (Akashi City)

Japanese GAAP

(million yen)

400,000
367,396342,703

250,000
2014

2015

20,000

Beauty Care Products

210.2

●

Fabric Care Products

597.9

●

Living Care Products

178.9

●

Pharmaceutical Products

292.2

Other Products△792.6

Consolidated Net Sales

3,494

2015

2016

2018

2017

Japanese GAAP

6.1

4.0

20,0002.8
10,0002.0

19,827

20,883Thailand

10,680

2

7,368
0
2014

2015

2016

2017

(LION
CORPORATION(KOREA))

Malaysia

Taiwan(Southern Lion Sdn. Bhd.)(Global Eco Chemicals Malaysia SDN. BHD.)

Indonesia
Singapore(Lion Corporation (Singapore) Pte. Ltd.)(Global Eco Chemicals Singapore Pte. Ltd.)* Red text indicates consolidated subsidiaries.

05

Lion Sustainability Report 2019

(Lion Home
Products (Taiwan)Co., Ltd.)(P. T. Lion Wings)(PT Global Eco Chemicals Indonesia)

2018

0
year

(Note) From December 2016, we have changed our content “Net Income” to “Profit
Attributable to Owners of Parent.”

https://www.lion.co.jp/en/ir/library/South Korea(Lion Corporation (Thailand) Ltd.)4

15,951

27.1%(Lion Corporation (Hong Kong) Ltd.)625,606

IR Library(Lion Daily
Necessities
Chemicals (Qingdao)
Co., Ltd.)

8

7.3

4.8

Ratio of overseas sales(consolidated)

China

0
year

(%)

30,000Locations of Overseas Group Companies

Hong Kong

6

IFRS* Intra-segment and inter-segment sales

104.5 %

28,375

4

Profit ratio attributable to owners of parent
Profit ratio for the period attributable to owners of parent
Profit attributable to owners of parent
Profit for the period attributable to owners of parent

340.6

Adjustment*

28,807Net Income / Net Income Ratio

1,050.4

Others27,206

16,374(million yen)

579.5

Overseas Business

8

6.6

2

2014

441.5

Industrial Products Business

10
8.1

0

2,315.9●

3.4

24,502(%)

10,000(Unit: ¥100 million)

595.0

IFRS
8.4

year

12,406

The Lion Group voluntarily adopted the International Financial Reporting Standards(IFRS) starting in fiscal year 2018 in order to make comparison of consolidated financial
statements and other such consolidated financial documents in international terms
possible as well as to strengthen Group business management.
The financial figures for fiscal year 2017 are also shown on an IFRS basis.

Oral Care Products

6.2

30,000

Applying International Financial Reporting Standards (IFRS)●Japanese GAAP

Operating profit /Core operating income
Operating profit ratio
Sales operating income ratio

2018

2017

(million yen)

4.3

Consumer Products Business2016

Core operating income /Operating income ratio

https://www.lion.co.jp/en/company/group/

Overseas sales compared toprevious year
(after adjustment)

349,403

300,000

List of Major Subsidiaries and Affiliates●

410,484

350,000

Research Facilities Hirai (Edogawa-ku), Odawara (Odawara City)
Sapporo, Sendai, Tokyo, Nagoya, Osaka,
Sales Offices
Fukuoka

Net Sales Breakdown by Business

378,659

395,606

IFRS

List of Domestic Group Subsidiaries●

Lion Chemical Co., Ltd.

●

Lion Business Service Co., Ltd.

●

Lion Specialty Chemicals Co., Ltd.

●

Lion Hygiene Co., Ltd.

●

Lion Trading Co., Ltd.

●

Lion Engineering Co., Ltd.

●

Lion Logistics Service Co., Ltd.

●

Lion Cordial Support Co., Ltd.

●

Lion Dental Products Co., Ltd.

●

Lion Tomoni Co., Ltd.

●

Lion Idemitsu Composites Co., Ltd.

Main Business Segments
Oral Care
Lion provides products for advanced oral care to support daily
health.
Main Products: Toothpastes, toothbrushes, dental rinses,
other dental care products.

Beauty Care
Lion promotes comfort, health and well-being through its hair andskin care products.
Main Products: Hand soaps, body washes, antiperspirants and deodrants,
shampoos, conditioners, men’s cosmetics.

Fabric Care
Lion provides safe and reliable products in order to always wear
clean clothes comfortably.
Main Products: Laundry detergents, fabric softeners, bleaches,
clothing care agents.

Living Care
Lion offers products that promote clean and comfortable eating
habits and living life.
Main Products: Dishwashing detergents, household cleaners,
cooking-aid products.

Pharmaceuticals
Lion responds to the needs of increasing self-medication
with abundant brands.
Main Products: Antipyretic analgesics, antidiarrheals, gastrointestinal
medicines, eye drops, health tonic drinks,.

Gift and Special OrderPet Supplies (Lion Trading Co., Ltd.)

Lion provides a variety of gift and special-order products for its
customers.

Lion supports the well-being of pet owners and their animals
through products that promote cleanliness, health and comfort.

Main Products: Gifts, novelties.

Main Products: Sanitary products, pet oral care, body care,
pet laundry care, room care products.

Wellness Direct
Lion offers direct-to-consumer sales products to support
consumers live every day in health and beauty as they age.
Main Products: Health food products, aging care products.

Overseas Business
Lion develops its business in eight Asian countries and regions
including Thailand, Malaysia, and South Korea and provides productsthat are helpful in the daily lives beyond culture and language globally.
Main Products: Laundry detergents, dishwashing detergents, toothpastes,
toothbrushes, hand soaps, body washes.

Lion Sustainability Report 2019 06

The Lion Group’s History of
Dealing with Social Issues

From 1896

From 1913

Promoting oral health:The roots of oursocial contribution activities

Started educational activities toinstill a tooth-brushing habits forchildren

From the 1960s
Expanding the market
and developingworld-class products

Responses todiversifying oral
health issues

Oral Health

Clinica
Lion toothpowder

Bookmarks and picture books
accompanied products(The roots of oral health activities for children)(For prevention of cavities)

Odawara Plant
completed
Dentor(Reinforcement of the
production system)

Charity coupons printed on the backof the packets

White & White Lion
Lion Dental Clinic for Children(The roots of our social contribution activities)

Cleanliness and Comfort(Developed easy-to-use laminated tubes)

From 1891 to the 1940s

From the 1950s

From the 1960s

Promoted awareness aboutwashing with detergent

Addressing health risks
from parasites by using
detergent for washingvegetables

Responding to people’s diverse
lifestyle needs

Manual of standard
home laundry methods(Education of laundry
methods)

Environmental Initiatives
07(For prevention of pyorrhea)

Lion Sustainability Report 2019

Lipon
(Japan’s first mineraloil-based synthetic
detergent for home use)

Lipon F
(First productrecommended by Japan
Food Hygiene Association)

Mama Lemon

CHARMY Green(Dish and vegetable detergent
that is gentle on the hands)(Kitchen detergent that is gentle on thehands and strong against grease)

From the 1920s

From the 1960s

Use of plant-derived ingredients

Addressing water environment issues
Responding to eutrophication in lakes and marshes
and to foaming in rivers related to detergent use

Plant-derived Lion Laundry Soap
(Plant-derived home laundry soap)

Dash

Murin
(phosphorus-free) TopSince our foundation, originating from soap and toothpaste, Lion has aimed to provide people withproducts to realize healthy everyday lives while also promoting popularization and educational
activities for consumers and providing them with information to create better lifestyle habits.
We also recognized long ago that global environmental protection is an issue shared by the wholeworld. Our company has taken environmental measures accordingly, such as by developing
environmental friendly products. In order to help bring about a better society, as well as to realize ourmanagement vision, we are working to address social issues as they change with the times, andmoving forward with initiatives for sustainability.

From the 1990s

From the 2000s

Addressing periodontal diseaseby systematic combination of products withclear functions

From oral health to whole-body health
Promoting “oral health care”

Dentor Systema series

Activities to promote oral health carein the Asia region(For prevention of periodontal disease)

Clinica
Advantage series(Promoting preventive dentistry)

From the 1990s

From the 2000s

Enhancing the practice of hand-washing withproducts, contributing to improve awareness ofcleanlinessContributing to clean and comfortable lifestyles in Asia

Overseas NANOX(Taiwan, Hong Kong, Singapore)

KireiKirei medicated hand soap
(Formulated with antibacterial components)

Activities to promote the practiceof hand-washingOverseas KireiKirei(China, Hong Kong, South Korea, Singapore, Thailand)

From the 1990s

From the 2000s

Expand line of products using
plant-derived ingredients

Addressing environmental issues through products and communication

Shokubutsu-Monogatari

Everyday. For the Earth“Everyday. For the Earth.” mark(Mark attached to Lion eco-friendly
products)

Natera(“Natural coconut is the main ingredient”
of this dish and vegetable detergent)

Spark

Development of eco-friendly
products

Promoting environmental
targets

Lion Sustainability Report 2019 08

Management Vision and
Our Approach to “ReDesign”

In the future, in order for the Lion Group to be constantly required by society
and customers, and to continuously enhance corporate value, we find it
necessary to clarify the direction that the our Group should take, and also toaccelerate movement toward innovative change. We have therefore defined
the vision we wish to realize by 2030.

The Lion Group has committed to fostering people’s

09

Lion Sustainability Report 2019

ReDesignthe Everyday
Aiming to become an advanced daily healthcare company,
Lion will “ReDesign” everyday rituals to become more natural,easy and enjoyable.
From bothersome to easy.
From chores to things you want to do.
From effort to what you do naturally.
We will create happiness never before experienced, and realize
healthy minds and bodies for all.
And we believe that this is the very purpose of Lion.

Increasing the value of Lion’s presence by evolving the customer experienced-basedvalue and experiencing customer sympathy and excitement will lead to continue
developing our business. To that end, we will continue to “ReDesign” our businessactivities as well as our ideas and working styles.

contentment through “creation of better lifestyle habits.”

Lion Sustainability Report 2019 10

Message from the Management

Becoming an advanced
We will realize “healthy minds andof the everyday rituals to become
To this end, we will createin the areas of health, comfort andthe creation of a future
Representative Director
Chairman of the Board
Chief Executive Officer

Itsuo Hama

Aim of the Management Vision: “Becoming an advanced daily healthcare company”

11

Since its foundation in 1891, Lion has continued toLion-style Sustainable Development Goals (SDGs).

respond through its business activities to social issues

Also, in order to ensure the implementation, we initiatedas they change with the times for over the long period

the LIVE Plan (LION Value Evolution Plan), which will runof 128 years.

for three years starting in 2018. In addition to accelerating

In recent years, the environment our company is facing

business growth through this implementation, we

has been changing rapidly caused by the progressive

believe it is important to create a new growth engine foraging of society, increasing awareness of health,2030 and promote sustainable management.

expanding of products and services that utilize digital

For this reason, from January 2019, the top management

technology, and so on.

has been made up of a dual system occupied by the

Under these circumstances, Management Vision

Chairman (CEO) and the President (COO).

for 2030: “Becoming an advanced daily healthcare

The duties of the Chairman include supervising thecompany” was declared last year.

management of the entire group as a Chief Executive

Not only from Japan but also from societies and customers

Officer and generate a new growth engine that will leadin Asian countries and regions, we aim to further evolve.

to sustainable value creation of society and businessIn accordance with the Management Vision, the Lionfrom a medium- to long-term perspective. The duties ofGroup will realize “healthy minds and bodies for all”

the President include being in charge of overall businessthrough the “ReDesign” of everyday rituals to become

execution, accelerate the growth of existing businesses

more natural, easy and enjoyable and will contribute toand sustainability measures, and evolve to a higher level.

the creation of a future well-being society through our

By thoroughly enforcing this “dual management”, weproducts and services. We believe that this is Lion’s

will continue to respond to society’s expectations while

corporate DNA, and this will lead us to the realization oftaking steps to further enhance our corporate value.

Lion Sustainability Report 2019

daily healthcare company
bodies for all” through the “ReDesign”
more natural, easy and enjoyable.
“customer experience-based value”
cleanliness, and contribute towell-being society.

Representative Director
President & Chief Operating Officer

Masazumi Kikukawa“ReDesign of Lifestyle Habits” for a Well-Being future
The “an advanced daily healthcare” shown in thethe “ReDesign of lifestyle habits.”

Management Vision “Becoming an advanced daily

We will pursue the “ReDesign of lifestyle habits” in orderhealthcare company.” expresses the direction of value

to realize “healthy minds and bodies for all” with newprovision, contributing to "realization of healthy minds

and dissimilar associations of various technologies,

and bodies."

services and stakeholders. By expanding not only in

We believe that the Lion Group's mission is to continue

Japan but also global, we will contribute to the “Ensuringcontributing to a sustainable society, where people

people’s everyday wellbeing” and the “Realization of aaround the world can spend their daily lives brightly andsustainable society”.

comfortably through our products and services.
To realize this mission, the Lion Group will work on“Lifestyle habits of people’s livelihoods” in coordination
with our business. Daily lifestyle habits such as toothbrushing, hand-washing, laundry, are key elementof physical health maintenance, as well as a spiritualfulfillment that gives life a rhythm to make it cheerful andenjoyable, and key element that leads to sustainableglobal environmental conservation. By acting throughour products and services to make these lifestyle habits
easier, more enjoyable and more positive, we hope toraise people’s experience to a higher level. We call thisLion Sustainability Report 2019 12

The LIVE Plan Measures
Lion is promoting the “LIVE Plan” Medium-termManagement Plan (2018 to 2020) in conjunction with
“Sustainability Material Issues and Objectives”.
In 2018, the first year of the plan, we proceed withvariety of initiatives to respond to society’s expectations.
●

Review of the LIVE Plan

In the oral care business, which is our most importantfield, we have been taking measures to build healthy
lifestyle habits by promoting the practice of “Preventive
Dentistry*”.
We have promoted oral health activities by life stage
and initiatives with the government through the LionFoundation for Dental Health (LDH). We also challenged
to provide products and services, such as “bad breathcare support application” and “Saliva Multi Test (SMT)”with the latest technology. Globally, we promoted theestablishment of “Preventive Dentistry” by unifying
the provision of products and services that suit thecircumstances of each country and the dissemination
activities.
In the environmental field, with the aim of realizing a“Decarbonized Society” and “Resource-CirculatingSociety”, we made efforts to formulate a New
Environmental Objective “LION Eco Challenge 2050”
and announced it here.
We will work on high goals with an eye toward the futureof building a sustainable planet.
We also worked on “ReDesign” the workstyle ofemployees who are supporting our management. In
order to create the dynamism to foster innovative change,
it is important for each employee to be highly motivatedand to create new value by themselves. Instead of simply

13

Lion Sustainability Report 2019

Promoting our 2020 Sustainability Material Issues and Objectives

reforming the workstyle, we have promoted activities thatlead to a decent work from various perspectives including
human resource development and diversity, such as
holding “ReDesign FORUM”.We are going to continue
these efforts and will channel them into definite results.
* Preventive Dentistry: The idea that we should focus not on treatment after getting acavity and periodontal disease, but on prevention before it happens.

●

Achieving the LIVE Plan

The keyword for 2019 is further “speeding up” ofmanagement. To realize this aim, we will implement
innovative changes domestic and overseas withthree perspectives such as “sensitivity, judgment, andbusiness development”. Midst of changes in the social
environment, we will aim for sensitivity to quickly detectrisks and opportunities, and speeding up corresponding
decision making and business promotion at each higher
level.
To achieve continuous business growth, we will
accelerate profitable growth, while working on toresolve social issues with speed. Through these
initiatives we will seek to achieve the LIVE plan andaim to realize our management vision.

Measures for Sustainable Management
In 2009, the Lion Group announced its support for the
UN Global Compact, which is a global framework torealize sustainable growth. We understand the social
requirements stated in the international standard “ISO
26000” for social responsibility and the issues in society
as a whole, such as SDGs.
In line with management issues, we identify importantsustainability issues, and set medium-term goals for theentire Lion Group, including overseas groups, and workon initiatives.
In addition to ESG (Environment, Social, and Governance)
activities aimed at a stronger management foundation,
we are also actively engaged in CSV (Creating Shared
Value), which aims to create shared value for society
and business, and lead to opportunity creation. These
efforts have been evaluated and selected for various
ESG indices in Japan and overseas.

At the “Sustainability Promotion Meeting,” we will
manage the progress of our goals for sustainability
material issues. In addition, we will formulate andpromote the medium- and long-term CSV promotion
strategy that leads to the creation of both social andbusiness value, and the environmental strategy that is
the foundation, monitor the implementation status, andpromote long-term management.
We will continue to strengthen our ESG activities toachieve SDGs and contribute to a sustainable society,while promoting the creation of shared value withsociety through our business globally. We will strive tofurther improve our corporate value to become a reliable
company that can meet the expectations of society.

From January 2019, the former “CSV Management
Meetings” and the “Environmental Conservation
Committee” have been integrated in the newly
established “Sustainability Promotion Meeting”.
Members in this meeting includes all of the Executive
Directors, including the President, and the relevant
divisions. We have consolidated a system to conduct
speedy deliberations and promotion in a higher layer
than before.

Lion Sustainability Report 2019 14

Lion’s Sustainability

Lion’s Value Creation Model
Since its founding, Lion has sought to build a healthy and comfortable living for people throughBy striving to realize its new Management Vision of “Becoming an advanced daily healthcare
to increase corporate value and help build a sustainable society.

for busi
e
u
l
a
v
g
Creatinness and society

Business Activities
The mainsocial issues
resolvedthroughbusiness
operations

Financial Capital
Net assets¥204.2 billion
Total assets

1

Manufactured
CapitalExpand andEvolve Our
Business Domains
through New
Value Creation¥355.3 billion

Response
to rapidly
advancingultra-aging
society

Planned capital
investment¥33.0 billion(2019)

Human Capital
No. of Lion Group
employees

6,941 persons
Improving
quality of life
(QOL)

Intellectual Capital
R&D expenditures¥10.9 billion
Social and
Relationship Capital
Participants in Oral
Health Event—Tooth
Brushing for Children

Protectionof global
environment

Four
Strategies of
the LIVE Plan

240

Approx.
thousand children (2019)

Natural Capital
Energy input

78,924 kl

Creation ofBetterLifestyle
HabitsConsumer Products Business
Oral Care
Products

Beauty Care
Products

2
Accelerate
Growth inOverseas
Businesses
through
Glocalization

Overseas
Business

Southeast Asia

Industrial
Products
Business

Chemical Products

3
Reinforce Our
Management
Base throughBusiness
Structure
Reform4
CreateDynamism
to FosterInnovative
ChangeFoundation Supporting
Human Resources Development

Research andResponse to the
Corporate

Investment for
15

Lion Sustainability Report 2019

Lion’s Sustainability

the creation of better lifestyle habits, in line with its Company motto of “Fulfilling a Spirit of Love.”company,” and taking the lead in fostering people’s contentment from a new perspective, Lion aims
2018 Highlights

through the resolution ofsocial issues2020

Achievement ofMedium-Term
Financial
Targets

Detergents for Institutional Use Products

Development

Supply Chains

Environment and Society
Governance

Environmental
contribution in building asustainable planet

Community Involvement
and Development

Lion’s Value Creation

Ensuring people’s
everyday wellbeing

Consumer Issues

Achievement of
Sustainability
Objectives

Extension ofhealthy life expectancy

Fair Operating Practices

Northeast Asia

Social Value

Labor Practices

Pharmaceuticals(OTC)

VisionBecoming an advanced daily healthcare company

Living Care
Products

Fabric Care
Products

2030
Human Rights

Group
Targets

The Environment

Creation of Shared Valueand Strategy

Organizational
Governancees
resolving social issu
Lion Sustainability Report 2019 16

Identification and Promotion of Sustainability Material Issues
Basic Approach
Lion is advancing the “LIVE Plan”, Medium-term Management Plan (2018 - 2020), to realize our Management Vision of “Becoming an
advanced daily healthcare company,” and promoting sustainable management aimed at sustainable social development and businessgrowth.
We are challenging on the important efforts as a business foundation for risk reduction and the realization of “healthy minds and bodies
for all” through oral health care / cleanliness and hygiene practices and habits.

Contribution to Sustainable Development
Goals (SDGs)
As an advanced daily healthcare company, the Lion Groupwill contribute to achieving Goal 3 of the SDGs—ensure
healthy lives and promote well-being for all at all ages—
through our products and services. Our group aims toturn the world vision of the SDGs into reality through the
pursuit the “LIVE Plan”, Medium-term Management Plan.

Risks and Opportunities Regarding Sustainability Material Issues across Supply Chain
We have classified our material issues into risks and opportunities with careful consideration for both entire supply chain and stakeholders. We
have also identified SDGs objectives and distinctive initiatives to which Lion is making particular contributions through our business activities(reference 2018 Highlights, p. 23-32) and indicated them on our supply chain.
Procurement of Raw Materials, Packages, and Containers

Supply Chain

Major Initiatives Undertaken by Lion

Business Partners
Employees

Key Stakeholders

Shareholders and Investors

Highlight 2
Innovations for Decent Work2018 Highlights andContributing SDGs

・Promoting Diversity
・Promoting a Work-Life Balance

Sustainability Material Issues

・Developing Human Resources

Opportunities

・Reinforcement of Health and Productivity Management

・Promoting Environmental Initiatives for a Sustainable Planet
・Respecting Human Rights
・Enhancing the Occupational Safety Management System

Risks

・Building Responsible Supply Chain Management
・Promoting Risk Management
・Embedding Compliance・Enhancing Group Governance17

Lion Sustainability Report 2019

Identification of Material Issues

Step 2
Consider their degrees of impact on society and businesses
The issues identified in Step 1 were done important evaluation from theperspective of degrees of impact on society and businesses respectively,
and reviews were conducted by related departments, the director in
charge of sustainability and the Directors.
Step 3
Investigate validity of material issues
The validity of each item was investigated while incorporating the
viewpoints of third-party institutions, and reviews were conducted asnecessary.

Lion’s 2020
Sustainability Material Issues

Degree of impact
on society

Step 4Degree of impact on businesses

Obtain approval from the Executive Committee and Board of Directors
The identified 2020 Sustainability Material Issues were approved by the
Executive Committee and Board of Directors.

Extremely highUse by Consumers

Labor Practices

High

Identify social issues
39 social issues were identified based on ISO 26000, the SDGs, the GRI
Standard and the Ten Principles of the UN Global Compact.

Human Rights

Extremely
high

Step 1The Environment

Approach to Identify our Sustainability
Material Issues

Steps for Identifying Sustainability Material Issues
2018 Highlights

Looking ahead to 2030, such as realizing the Management
Vision and contributing to the SDGs, our company have identified
Sustainability Material Issues that we should engage by 2020
by taking the steps shown on the right. We have classified
our material issues into risks and opportunities with carefulconsideration for both entire supply chain and our stakeholders.
Furthermore, we have determined the direction of initiatives
to address each issue, defined relevant objectives and key
performance indicators (KPI) and are now taking action toachieve them.

Lion’s Sustainability(Materiality) for Realization of the Management Vision

Disposal by Consumers
Customers

Fair Operating Practices

Local Communities
Highlight 1
ReDesign of Oral Care Habits

Consumer Issues
Community Involvement
and Development

・Pursuing Customer Trust and Satisfaction
・Creating Healthy Living Habits

Organizational
Governance

Lion Sustainability Report 2019 18

2020 Sustainability Material Issues and Objectives in the “LIVE Plan”,<Performance Summary>
Lion has implemented activities aimed at the resolution of individual issues
in the 2020 Sustainability Material Issues that Lion identified in 2018.
We are managing the progress with PDCA in addressing material
issues. Overall, we have confirmed that each activities are advancing forachievement. In particular, our global activities were advanced through aclose collaboration with our overseas group companies, and we will continue
to undertake further measures.

<Sustainable Development Goals (SDGs)>

Assessment Metrics
Achieved: Achieved 2020 Objectives.
On Plan: Underway toward 2020 Objectives .

Core
Subjects

Sustainability Material Issues(Contributing SDGs)

1

The EnvironmentE

P (Plan)Promoting
Environmental
Initiatives for a
Sustainable Planet
6

7

9

14

15

17

Human Rights

2

S

10

16

17

8

10

Labor Practices

Promoting a Work-Life
Balance358Promoting Diversity
5

4

13

Respecting Human
Rights53128Developing Human
Resources
85

10

Directions for Initiatives towardthe 2020 Objectives

Work together with
consumers and local
communities actively topromote environmental
conservation activities,
aiming harmonization ofa sustainable society andthe development of ourbusinesses.

Build a Group system which
respects human rights.

Lion Sustainability Report 2019

・Promotion of environmental business management
1) Promote and achieve the “Eco Vision 2020”
environmental targets (Global)
2) Establish the “New Environmental Objectives 2030”
to minimize environmental impacts over the entire life
cycle of products, including at the stage of their use incustomer households (Global)
3) Promote appropriate use and management of chemical
substances (Global)
4) Confirm and review the progress of environmental
management through top environmental audits and theSustainability Promotion Meeting*1

・Enhancement of initiatives for respecting human rights
based on the Group philosophy
1) Formulate human rights policies for all Lion companies(Global)・Expansion of internal and external contacts for reporting andconsultations
1) 100% recognition rate for the “AL Heart Hotline”(Domestic)

Expand creative businessactivities through theapplication of diverse humanresources.

・Promotion of activity by women at the management level1) Develop female employees to drive the next generationof management (Global)
2) 20% proportion of female employees at the managementlevel (Domestic)

Create an uplifting feelingamong employees throughwork style reforms.

・Realization of “smart work”*2 to harmonize productive workand personal lives
1) Implement employee awareness and behavior surveys(Domestic)2) 70% usage rate of annual paid leave (Domestic)

Create personal dynamism bydeveloping human resources withdiverse and abundant ideas whichenable to fulfill the expectationsof global stakeholders.

Arrangement of human resources development systems
to successfully cultivate personnel who can learn and act
independently*1 Was held as the “Environmental Conservation Committee” until 2018
*2 Work styles to promote highly-concentrated work in order to improve productivity.

19

2020 Objectives and KPI

The Live Plan Financial Target (Consolidated)

Lion’s Sustainability

Medium-term Management Plan (2018 - 2020), and Achievements in 2018
Targets for 2020
Ratio to net sales(billion yen)

400-

Operating profit

40

10.0%

Profit for the period attributable to owners of the parent

28

7.0%

12% level-

ROE

D (Do)

1)On Plan
2)On Plan

P33-403)On Plan
4)-(1)On Plan4)-(2)On PlanOn Plan

1) Take steps to expand recognition through complianceeducation.
Strengthen the Hotline function of overseas Group
companies

1)On Plan

1) Conducted the “Survey of Lion Awareness and Action” for all
employees including domestic group companies. Percentage of
respondents who answered work is “rewarding”: 61.9%
2) Usage rate of annual paid leave: 60.3%

1)On Plan
P43-472)On PlanOn Plan1) Implement programs as part of measures contributing todecent work
2) Increase planned paid leave days from three to five days・Start 2nd term of ReDesign Activity
・In order to respond to the change in learning style, theformer level-specific programs were reconsidered, and thetraining program Lion Career Village (LCV), which motivatedemployees can learn independently, was began its operationfrom January 2019. (Domestic)

Lion Sustainability Report 2019 20

Organizational
Governance・Held the “ReDesign FORUM” that lead to generate new proposal
for resolving company-wide issues by direct discussions between
younger employees and management (1st term of ReDesign Activity)
・Held the “Marketing Study Program” to strengthen the marketing
capabilities of younger employees and uncovered suitable humanresources2)On Plan

1) Hold 2019 Human Resources Development Training for
Next-Generation Management
2) Continue measures enabling long-term active participation
by women

Community Involvement
and Development

1) Increased female attendance in the Human Resources Development
Training for Next-Generation Management
From 38.6% in 2017 to 47.6% in 20182) Proportion of female employees at the management level: 15.8%

Consumer Issues

Achieved

1) Continue disseminating and confirming the statusmeasures with regard to human rights of overseas Group
companies (global).
Conduct e-learning training on Lion’s human rights
measures for further embeding (Domestic)

P41-42

1) “AL Heart Hotline” recognition rate: 98.5%. Disseminated internallythrough the Compliance Awareness Survey and complianceeducation

1) Continue activities for the achievement of the “Eco Vision
2020” environmental targets
2) Establish New Environmental Objectives: LION Eco
Challenge 2050 approved by Board of Directors in May
2019, and proceed measures3) Continue promoting appropriate use and management ofchemical substances
4) Continue top environmental audits by directors andenvironmental management at the Sustainability Promotion
Meeting

Fair Operating Practices

1) Instituted “LION Human Rights Policy” for both domestic andoverseas Lion Group company and disclosed it on our website.
Translated into local languages for dissemination andpenetration(English, Chinese, Korean, Thai, Malay)

Next action

Labor Practices

1) Implemented activities related to the “Eco Vision 2020” andpromoted steady progress toward the targets
2) Discussed and shared issues for New Environmental Objectives:
LION Eco Challenge 2050 establishment, including with overseas
Group companies
3) Thoroughgoing management and appropriate use of chemical
substances4)-(1) Implemented top environmental audits by directors:
Odawara Plant, Lion Chemical Co., Ltd. Oleochemical Production Site
Lion Specialty Chemicals Co., Ltd. Yokkaichi Production Site4)-(2) Confirmed status of environmental management progress in theEnvironmental Conservation Committee

RelatedAssessinformation

A (Action)

Human Rights

Achievements in 2018

C (Check)

The Environment* Effective from the fiscal year ended December 31, 2018, the Lion Group voluntarily adopted International Financial Reporting Standards (IFRS).

2018 Highlights

Net salesP (Plan)Core
Subjects

Sustainability Material Issues(SDGs contributed to)

Enhancing the Occupational
Safety Management System

6

Labor Practices

38

Reinforcement of
Health and Productivity
Management

7

3

17

Building Responsible
Supply Chain
Management

8

Fair Operating
Practices

S

8

5

6

7

8

10

13

14

15

16

17

12

Consumer Issues

Pursuing Customer Trustand Satisfaction

9

10

3

12

Community Involvement
and Development

10 Creating Healthy Living

Habits
3

4

6

12

17

11 Promoting Risk

Management
Organizational GovernanceG

12 Embedding Compliance

5

10

16

13 Enhancing Group

Governance16*3 VOC: Voice of Customer

21

Lion Sustainability Report 2019

Directions for Initiatives towardthe 2020 Objectives

2020 Objectives and KPI

Enhance and thoroughly
enforce the Occupational
Health and Safety Management
System across the entire Group.

・Thorough enforcement of occupational safety and the safetyof facilities
0 serious accident and 0 serious incident (Global)

Build a Lion’s healthmanagement model, which
will be appropriate for anadvanced daily healthcarecompany.

・Expansion of support programs to aid employees in forming
health care habits
1) 100% rate of receiving health checkups (Domestic)2) 100% rate of receiving dental checkups (Domestic)3) 100% rate of receiving examinations for cancer classified
by age (Domestic)

Promote management withhigh effectiveness in the
supply chain.

・Build more advanced and sustainable supply chains
1) Implement supplier sustainability self-checks related to
procurement (Global)
2) 100% implementation rate of supplier sustainability selfchecks related to procurement (Domestic)

Thoroughly promote
corporate activities witha high level of credibility
to customers across theentire Group, and further
develop customer-oriented
management.

・Enhancement of reliability assurance systems covering theentire supply chain
・Improvement of customer satisfaction through enhancementof customer support quality
・Enhancement of security system through systemconstruction and supervisory management enhancement

Contribute to the creation of healthyliving habits such as oral healthcare, cleanliness and hygiene
practices and habits, in order toextend healthy life expectancy ofall people and to ensure people’s
everyday well-being.

・Implementation of activities to establish health care
habits such as preventive dentistry and hand washing, incoordination with business activities
・Contribution to the resolution of social issues based on
co-existence with communities, involvement by employees,
and enhancement of partnerships

Enhance the risk
management system for theentire Group.

Promotion of comprehensive and extensive risk management
across the entire Group

Enhance the effectiveness ofcompliance activities acrossthe entire Group.

・Construction of a compliance management system
1) Expand familiarity with the Lion Group Charter for
Corporate Behavior and the Behavioral Guidelines(Global)2) 100% rate of participation in compliance-related training(Domestic)

Engage in enhancing
governance for the entire
Group.

Arrangement of a Group Governance System in accordancewith the Basic Policy for Corporate GovernanceAchievements in 2018

C (Check)
Pages with
Assessrelatedinformation

3)On Plan

1)On Plan
P48-492)On Plan

P50-54

P55-57On Plan・Continue promotion of comprehensive and extensive risk
management across the entire Group

1)On Plan
P58-602)On PlanOn Plan1) Continue increasing awareness of Lion Group Charter for
Corporate Behavior and Behavioral Guidelines at overseas
group companies.
Raise awareness of hotline and strengthen our consultation
and reporting functions due to establish a further
compliance system
2) Conduct e-learning training regarding the “LION Human
Rights Policy” and the “LION Anti-Bribery Principles”

Assure effectiveness by establishing the “LION Anti-Bribery
Guidelines”

Lion Sustainability Report 2019 22

Organizational
Governance・Promoted stronger governance in accordance with the Basic Policy for
Corporate Governance.
Governance strengthened in particular by establishment of the “LION
Human Rights Policy” and the “LION Anti-Bribery Principles”

On Plan・Consider concrete measures, objectives, and KPI linked
with our business・Promote and continue preventive dentistry activities
throughout the entire Group・Take steps towards collaborating with local governments
on a new stage (Ishinomaki City, Sakaide City, and others)

Community Involvement
and Development

1) Translated the Lion Group Charter for Corporate Behavior and Behavioral
Guidelines to local languages and penetrated to local employees(Chinese, Korean, Thai, Malay)2)-(1) Training participation rate: 100%. Added new LGBT training
contents and strengthened employees’ compliance awareness2)-(2) Conducted the “Compliance Awareness Survey” (response rate:95%) of all employees, including part-time employees, andprovided feedback

On Plan・Continue reliability assurance activities and conduct QA
meeting aimed at reducing risk of entire Group・Continue customer-oriented management with a view toenhance customer satisfaction
・Conduct e-learning with the content implemented in 2018.
Confirm systems, governance, status of security
countermeasures, etc. at overseas group companies andpromote self-checks

Consumer Issues

・Reported status of progress in risk management to Executive
Committee:
0 incident of serious risk to business (annually)
・In particular, conducted of overseas group companies as below:
1 Maintenance of quality assurance system
2 Construction of compliance system

1) Continue self-checks at LCK.
Consider the next country of implementation
2) Continue supplier sustainability self-checks

Fair Operating Practices

・Started the services using latest technology and the verification tests tocreate customer experience-based value
・Promoted educational activities for oral health and hand-washing at our
office site and kindergartens, preschools, and other such facilities ofareas closely connected to Lion.
Conducted hand-washing education activities with participation ofyoung employees
・ Promoted preventive dentistry and hand-washing educational activities in
Asian countries and regions in collaboration with local governments, academic
societies, and business partner

2)On Plan

Implement Lion-style health and productivity management“GENKI” action<Key Measures>
1. Create an individual health management system
2. Promote preventive dentistry habits
3. Strengthen measures against the three major cancers
lung cancer, stomach cancer, and colon cancer.
4. Anti-smoking measures

Labor Practices

・Established the “Reliability Assurance Department” to strengthen
quality assurance systems throughout entire value chain.
Engaged in information exchange with quality managers at overseas
group companies (Quality Assurance meeting)・Discovered insights from multi-faceted analysis of VOCs * 3 and shared
information with the product development department in order to createcustomer experience-based value
・Conducted e-learning training regarding information security, social media
risks, and information management systems (Participation rate: 100%)1)On Plan

Human Rights

1) Implemented supplier sustainability self-checks to suppliers of Lion
Corporation Korea (LCK).
Held the Global Procurement Conference and conveyed the necessity
for CSR-based procurement in order to expand self-checks to othercountries2) Response rate: 98%. Provided evaluation results to suppliers asfeedback (annually)

P43-47

Continue PDCA promotion and conduct the Safety, Hygieneand Disaster Prevention Meeting (biannually)

The Environment

・Developed initiatives to support the improvement of employee healthawareness and making healthy behavior habitual
1) Rate of receiving health checkups: 100%2) Rate of receiving dental checkups: 93%. Health guidance were
provided by dental hygienists
・Established subsidy programs of receiving professional care as apromotion to put preventive dentistry into practice3) Rate of receiving examinations for cancer classified by age: 84%

On Plan

Next action2018 Highlights

・Promoted PDCA of safety activities at the Safety, Hygiene and Disaster
Prevention Meeting (biannually).
0 serious accident, 0 serious incident

A (Action)

Lion’s Sustainability

D (Do)

2018 Highlights
On the Highlights pages, in accordance with the “LIVE Plan”,
Medium-term Management Plan, we introduce our “ReDesignof Oral Care Habits” and “Employees Enthusiastic Morale
Innovations” that is characteristic in creating human resources
who will carry out its implementation.

Highlight

1

ReDesign of Oral Care Habits
Related SDGs

Background of Lion Initiatives:
The LIVE Plan (1) Expand and Evolve Our Business Domains through New Value Creation

From Oral Care to Oral Health Care
The Whole-Body Health is from Oral Care Heath
It has been reported that periodontal disease affects the health of the whole-body (*Figure 1). The medical expenses
reduction effect has also been reported by periodical dental checkup (*Figure 2).
It has also been revealed that without having enough remaining teeth, it would become difficult to enjoy talking or
eating, and thereby leads to a decline in daily quality of life (QOL).
Based on the idea that keeping your mouth healthy will contributes to the realization of “Extension of healthy life
expectancy” and “Ensuring people’s everyday wellbeing”, Lion hopes to benefit to the whole-body health of people
through oral health care, rather than letting oral care stay in oral hygiene, and to realizes “healthy minds and bodies
for all.”*Figure 1: The relationship between periodontal
disease and the health of the whole-body*Figure 2: Medical expenses reduction effect by dental checkups(Yen)

100,000

Brain diseases

Heart diseases

80,000Company A(Dental checkups implemented)
90,21687,807

17,883

15,11660,00040,000Lung diseases

Vascular diseases(Yen)

Diabetes
Pancreas100,000

FY2005Company C(Dental checkups implemented optionally)

80,00016,92340,00023

Lion Sustainability Report 2019

FY200985,29560,00020,000088,01180,00014,75140,00024%
Up67,70813,762

53,946

FY2005

FY2009

Medical expenses
Dental expenses

16,37468,921
51,622

FY2005

0

23%
Down

73,26020,00068,545

Reference: Pamphlet published by 8020 Promotion Foundation“A Healthy Long Life Starts with Care for the Teeth and Mouth”(Japanese)
https://www.8020zaidan.or.jp/pdf/care.pdf

72,691

72,333Company B(Dental checkups implemented)

60,00020,0000

Low birthweight babies

3%
Down

(Yen)

100,000

FY2009Reference: Created by processing the material“5th Health and Medicine Working Group Information
Materials” (Cabinet Office) (Japanese)
https://www8.cao.go.jp/kisei-kaikaku/kaigi/
meeting/2013/wg/kenko/130524/item2-2.pdf

What is Necessary to Establish Oral Care Habits
Lion believes that establishing oral care habits is more important than any other factor in order to improve the

Lion’s Sustainability

Initiatives to Establish Oral Care Habits

current status of oral care (*Figure 3) and realize “healthy minds and bodies for all”.
As it is difficult to establish habits in a mandatory way of communication such as “Let's brush your teeth three times
contents and evidences for that purpose in an easy-to-understand way.
The second step is the establishment of habits. Lion is engaging in the “ReDesign of everyday rituals to become
more natural, easy and enjoyable so that people naturally want to perform.

2018 Highlights

a day,” the first step is to foster an understanding of its points and importance of forming habit. We are disseminating*Figure 3: Current status of consumers with regard to oral care

Number of replacement
toothbrushes per year

30%

6.6

times

32 %

Rate of people aged 30 or overwith periodontal disease

Rate of primary school students
with cavities

2 3

49 %

peopleSources: Ministry of Health, Labour and Welfare - “2016 Survey of Dental Diseases”, Ministry of Education, Culture, Sports, Science andTechnology - “2016 Statistical Survey of School Health”, and Lion “Oral Care Survey in 2017”* Interdental cleaning tool such as Dental floss,and interdental brushes and others

Fair Operating Practices

29 %Labor Practices

Mouthwash usage rate

Human Rights

Dental care* products usage rateout of

The Environment

Rate of receiving periodical
dental checkups

Promotion of Preventive Dentistry
and body is “prevention”, in other words “establishment of*Figure 4: Lion’s approach to “Preventive
Dentistry”

a healthy lifestyle habits”, and since we started the oral carebusiness in 1896, Lion has been promoting a culture of oral
care practices to improve the oral condition of the people.
In recent years, aiming for the promotion and establishmentof oral care habits, Lion has been advocated the conceptof “Preventive Dentistry” (Fig. 4) to society throughdevelopment and promotion of not only toothbrushes andtoothpastes but also relatively low use rate of mouthwash

Community Involvement
and Development“Preventive Dentistry” is a concept that emphasizes“prevention”, rather than treatment after getting a tooth
decay etc. It is important to continue to practice both“Professional care” in dental clinics and daily “Selfcare”.

Consumer Issues

Lion considers that the source of developing healthy mouthand dental products etc., and educational and otheractivities, in cooperation with governments and dental
with “Self-Care” based on instruction by dentists andother professionals, we aim to maintain their oral healthat the dentist

Tooth brushing instruction
and preventive measures indental clinics

Self-care
Periodical
checkups

at homeSelf-care instructed by adental specialist

at higher levels.
Lion Sustainability Report 2019 24

Organizational
Governanceclinics. By combining “Professional Care” at dental clinics

Professional carePromoting the Use of Dental Floss
In 2018, under the theme "Take your preventive dentistry one step forward," we promoted the use of dental floss,
communication and educational activities, and further proceeded the initiative to communicate the necessity andeffects of "Preventive Dentistry."● Raising the Dental Floss Usage Rate
Many dentists and dental hygienists actively encourage to make a habit of using dental
floss. However, the dental floss usage rate in Japan remains at approximately 30%*.
There are people who hesitate to use dental floss, or stop using it because of anxiety
reasons such as "does not work well (30%)" and "insertion difficulty (24%)" (Lion survey
in 2017). Therefore, it will be necessary to eliminate these anxiety and images.
* Dental floss usage rate (spool type: 25%, holder type: 15%)
Lion "Oral Care Survey in 2018." Women only

Dental floss*Figure 5: Plaque removal rate using
toothbrush alone● Enlightment of the Necessity of Using Both
Toothbrush and Dental Floss

Plaqueremoval rate

One of the key points of self-care is the effort to remove all dental plaquecompletely. Plaques between teeth can only be removed by about 60% with

up

50

%

toothbrushes only (*Figure 5). However, the combination of toothbrush anddental floss improves plaque removal rate by 1.5 times.
Accordingly, Lion developed a dental floss that fits easily between teeth sothat it is easier even for beginners. At the same time, we also initiated newcommunications in order to promote the use of dental care products.

Toothbrush
only

Toothbrush anddental floss

Source: Yamamoto et al., Journal of the JapaneseSociety of Periodontology (1975)

Measures to Approach for Adults
For floss beginners who feel that dental floss is "Somewhat difficult ...," we launched a productthat focussed on ease of use (easy to insert a thread) in July 2018. In addition, by utilizing
comedian and developing measures that become topics in SNS, we achieved over 1 million
views of video in one day. We started activities to have as many people as possible interested
in floss.

Measures to Approach for Children
Lion has been holding "Oral Health Event of Tooth Brushing for Children" every year since 1932, and has supported
tooth and mouth health promotion for elementary school children who are in important time to acquire healthy lifestyle
habits. Through the practice, they will learn how to brush teeth according to alignment of their teeth and how to use
dental floss in an enjoyable way. We will foster awareness that health is related to their own behavior and will embedthe understanding of the importance of continuing desirable habits by improving lifestyle habits of elementary school
children.
Column

New Experiential Oral Care Activity “Kid’s Hackathon”
Think together
cooperatively

Create an idea

Organize, express,and communicate"Kid's Hackathon" is an initiative for children to learn subjectively and collaboratively
toward finding and solving issues on the theme of "oral care and tooth brushing ". So far,
we have conducted demonstration tests at elementary schools in Sapporo City and Tokyo.
The purpose of this program is to acquire not only the health of the teeth and mouth, butalso other things, and attitude to think about solutions. Lion believes that good healthpractices acquired when childhood will be a lifetime asset and we will continue to workon it.

25

Lion Sustainability Report 2019https://www.lion-hackathon.jp/

● Contributing to the SDGs by realizing “Good for the mouth!” and “Good for the Planet!”
as a manufacturer. Through toothbrushes, which
use the largest amount of plastic in our business, weare addressing a system that leads to a reduction ofenvironmental impact as well as the creation of healthy
lifestyle habits for consumers.
Toothbrush Recycling

Toothbrush Replacement

Good for the Planet

By replacing the bristle opened toothbrush,
you can maintain and promote the healthof your mouth.

Collect used toothbrushes and recycle theminto planters and other plastic products.

Ensuring people’s everyday Well-Being and extensionof healthy life expectancy

Sustainability of the Planet

Healthy future for people and the planet

Continuously using of the toothbrush causes the bristle
open and thereby reduces brushing power* (Figure6). According to our research, only about 40% ofconsumers replace their toothbrushes once a month.
The reasons are “It’s still usable,” “Wasteful,” and“Don’t know that the brushing power will diminishes.”

There is a concern that increasing the frequency of
toothbrush replacement due to the promotion of
toothbrush replacement would lead to increase waste.
Therefore, taking recent marine plastic problem into
consideration, Lion initiated “Toothbrush Collection
and Recycling Program*”, for the first time in Asia, tocollect and recycle used toothbrushes in cooperation
with Terracycle Japan.
From the perspective that each consumer who
cooperates with toothbrush recycling is an importantpartner, we are moving
forward with the aim of
Number of collection sites:
becoming a “Resource(As of May 31, 2019)
Circulating Society.”* Although there are individual differences, we generally recommend replacement
toothbrush once a month.

*Figure 6: Condition of Opened Bristle and Plaque Removal Rate

New toothbrush

Bristle opened
toothbrush

455 sites

Poster promoting
toothbrush replacement

Collect

Send for free!

RecycleAs a bonus, cooperators will receive points according
to the weight of the toothbrush that they sent. The
points can be exchanged for plastic products realized
by Terracycle's recycle program or donate to any
charity (a charity such as a NPO) as a donation.
https://www.lion.co.jp/ja/company/press/2015/1440

We will continue our efforts toward “Healthy future forpeople and the planet” by actualizing “Good for themouth” and “Good for the Planet.”
Lion Sustainability Report 2019 26

Organizational
GovernanceDisplay Image

Register for free!

Community Involvement
and Development* This day was accredited by the Japan Anniversary
Association on December 27, 2017, and has been
established as a new anniversary date.

Program participation is very easy and it is for free.
(1) Register account in units such as individuals,
schools, groups etc. in advance(2) Set out collection boxes and collect used
toothbrushes.
(3) A designated carrier will pick up by the second
business day after the request(4) The toothbrushes will be reborn as new plastic
products such as planters, instead of being sent tolandfills or incinerators

Consumer Issues

From February 2018, we set the 8th of every monthas “Toothbrush Replacement Day*” and started an
activity calling for replacing toothbrushes monthly.
In order to expand this program, we are promoting
monthly replacement of toothbrush by developing
POPs to notify toothbrush replacement on the 8thof every month at stores in collaborating with ourbusiness partners, and by setting poster promoting
periodic toothbrush replacement in dental clinics. The
recognition rate of “Toothbrush Replacement Day” inthe first year of the activity was 7%(Lion survey).
Lion will continue these activities topromote toothbrush replacementwith our business partners anddental clinics so that monthly
toothbrush replacement becomes
a common habit.

*About the Toothbrush Collection and Recycling
ProgramFair Operating Practices

Relative removability(%)(A relative value when the plaque removal rateof the new toothbrush is 100%)
Source: Lion Foundation for Dental Health, JapaneseSociety of Pediatric Dentistry briefing (1985)

×Labor Practices● Promoting Toothbrushes
Recycling

Human Rights● Instituting Toothbrush Replacement
Day

The Environment

Good for the Mouth

2018 Highlights

As a leading company of oral care, Lion has been
engaged in educational activities to establish oral care
habits of consumers since its foundation. In recent
years, dealing with marine plastic problem has becomea major social issue and recycling is also our issues

Lion’s Sustainability

Promotion of Periodical Toothbrush Replacement and Recycling

Technology-Based Visualization of Oral Conditions
Among digital technology showing remarkabledevelopment, Lion is engaging in "Visualization of
Oral Condition" aiming at the creation of new oral care
habits and improvement of services incorporating
artificial intelligence (AI) and others such technologies.
An advantage of using the technology is that a great
number of consumers can easily make use of thetechnology at any time through their smartphones andother devices.
We believe that the “Visualization of Oral Condition” will
help you to understand appropriate oral care methods❶ Bad Breath Care Support App “RePERO”• Judges the risks of bad breath byanalyzing photos of tongue
Bad breath can be both unrecognizable and anxiety,and can even interfere with communication. In thisend, Lion has developed “RePERO*”, a support app
for bad breath care as a new habit to prevent badbreath.
By simply using your smartphone to taking aphotograph of your tongue, AI determines the riskof bad breath in five stages from factors such as thecolor of the tongue, based on our data accumulated
through research on bad breath. Together with theevaluation results, we provide methods of bad breathcare and bits of knowledge about bad breath.

and knowledge, and support correct oral care habits.
In 2018, we actively exhibited at AI and IoT events ,and customer tried out our developing services.
In addition, in order to promote “Preventive Dentistry,”
we have been facilitating the introduction of Salivary
Multi Test (SMT).
Lion refers the establishment of oral care habits triggeredby these experiences as “ReDesign of Habits”. We are
actively promoting it to improve QOL in order to change
everyday rituals to become more natural, easy andenjoyable.

• The aim is to revitalize communication
For bad breath care, it is important to get “awareness”
of bad breath first and establish oral care habit.
Visualization of the risk of bad breath enables
appropriate measures to cope with bad breath, andit can be expected to reduce the anxiety about badbreath in relationships. In this way, we will contribute to
the satisfaction when communicating with customers,
at the moments of business talks and meetings, andconversation between parents and children, andgrandparents and grand children.
• Toward Establishing B to B BusinessFor one month from October 2018, we conducteda verification tests of “RePERO” prototype with
employees working for customer service industries,
where bad breath care could directly affect to sales.
As a result of verification, the system was judged to beeffective. Consequently, in the future, we will aim thisapp for practical use as a “B to B” business, mainly
targeting the customer service industries etc.

* Based on our data, we developed the app by using the service of AI utilization
support of “Fujitsu Cloud Technologies Co., Ltd.”, an AI vendor, and the service of“MTI Co., Ltd.,” which develops healthcare related applications.

Toward the Creation of New Value Promoted by Lion ❶Exhibiting at CEATEC JAPAN 2018*
In October 2018, the bad breath care support app“RePERO” was exhibited at CEATEC JAPAN 2018, andvisitors were given an actual experience of a prototypeof this app.
We received many favorable comments from customers,such as "I want to use it because I can immediately
understand my oral condition and send out the bits ofbad breath. Through the experience of the app, we willlead to the establishment of oral care habits and thecreation of active communication without bad breath.
Introducing the “RePERO” to visitors* An international exhibition of IT technology and electronics held every October,among the largest such exhibitions in Asia.

27

Lion Sustainability Report 2019

Toward the Creation of New Value Promoted by Lion ❷Exhibiting at “No Maps”

The Environment* A convention (Attaching places ofpeople, information, knowledge,
things etc,) for people who wantto create the next society throughcreative idea and technology.

Instruction of HAGUKI CHECKER

Analyze andevaluate

Introduce caremethods

Human Rights

Take a picture ofyour gum2018 Highlights

In October 2018, Lion conducted verification testsof new services that is under development, suchas “Gum Checking Tool” at No Maps*. Based on
the opinions experienced by customers, we aim
for speedy and efficient value development of
products and services. There were unexpectedreactions from customers and we received manytips and opinions that led to the development andcommercialization of new services.

Lion’s Sustainability❷ Web Content “HAGUKI CHECKER”
The Gum Checking Tool “HAGUKI CHECKER” is a
web content that AI analyzes images taken with asmartphone and checks the condition of gums foreach tooth.
At the same time as checking the gums, we aim toraise the interest in preventive dentistry by providing
knowledge and methods on oral care, and an advice
on brands and items that suit for you.
In this way, you can quickly notice changes of gum
condition, and thereby it is expected to improve thepractice of self-care as well as the consultation at thedental clinic. We will strive to improve our technology
and aim for the development and commercializationof services.

Labor Practices

Scene of visitors experiencing our “Gum Checking Tool”❸ Salivary Multi Test (SMT)
related to the health of teeth and mouth in 5 minutes by collecting saliva from mouthwashing with 3 ml of distilledwater. Hence, when performing a dental checkup, a dentist or dental hygienist can immediately feedback the results tothe patient. This helps patients to know the conditions inside their mouths, and motivates them to engage in preventive
dentistry.

Fair Operating Practices

SMT is a device that can measure 6 items (cavity bacteria, acidity, buffer capacity, leucocytes, proteins, ammonia)

Furthermore, as a distinctive measure of Lion, it is incorporated in theConsumer Issues

internal dental checkups and utilized to establish oral care habits of ouremployee.

Community Involvement
and Development

Collect a saliva sample

Drop the rinsed liquid to the test paper and measure it

Investigation system result sheet

by AI and IoT, Lion continues to visualize oral conditions through new combinations of various cutting-edge
technologies and services and thereby promote the “ReDesign of habits”.

Lion Sustainability Report 2019 28

Organizational
GovernanceWithin the remarkable changes in people’s lifestyles due to the dramatic advances in digital technologies symbolized

Background of Lion Initiatives:
The LIVE Plan (2) Accelerate Growth in Overseas Businesses through Glocalization

Overseas Lion Group Initiatives toEnhance Oral Care Habits
Lion is focusing on “Accelerate Growth in Overseas Businesses through
Glocalization*” in order to realize “Becoming an advanced daily healthcarecompany”. Especially, we are working to maintain and improve the healthof teeth and mouth of Asian people, and to improve QOL through our oral
care activities, which is our strength.
* A fusion of globalization and localization. Promote global business development while firmly responding to theneeds of consumers in each country and region.

● Promoting Preventive Dentistry Activities

Oral care habits and their penetration are different from country to country.
In our business area of Asia (*Figure 1) particularly, there are variations in the penetration of oral care habits, and its prevalenceof cavity and periodontal diseases are higher.
Since 2018, Lion has been working on educational activities with the overseas Group companies based on the concept of“Preventive Dentistry” of Japan (*Figure 2).
*Figure 1: Business Area

*Figure 2: Educational activity of “Preventive Dentistry”

South Korea
China
TaiwanHong Kong
Thailand

Product lineups andlayouts that make iteasy for customers
to choose suitableproducts

Indonesia

Consumers

Retailers

Malaysia
Singapore

Japanese Quality andKnowledge

Stores/EC

Understandable andpractical guidanceby experts

Experts
Practical care habits
suited to the individual
Ideal products

Dentists, etc.

New fans of LION brands“Preventive Dentistry” activities are initiatives to provide new value to customers through the collaboration of threecontact points with the consumer: (1) Experts of dentistry and child-rearing, (2) Retailers, and (3) Lion.
The importance of “Preventive Dentistry”, which is a common message of dentists and child-rearing experts,
retailers and Lion, are transmitted through various points of contact point. Moreover, we provide understandable
information on products that are most suitable for the oral care. Our purpose is to establish oral care habits andfeel familiar with Lion products and consequently to convert these consumers into fans of Lion Brand by providing
various oral care information.
In promoting “Preventive Dentistry” activities, we started from Malaysia and China, where economic development,
aging, and raising health-conscious are expected in future*.
* Regarding initiatives of other countries, please refer to Lion’s Websites:

https://www.lion.co.jp/en/csr/community/overseas/

29

Lion Sustainability Report 2019

Issue: Periodontal Disease Prevalence:
94%
Source: Malaysian Ministry of Health 2014

Happiness from
Healthy Teeth

disease prevention through sales promotion staff.

The Lion Group will continue to use the knowledge of product development and educational activities cultivated inJapan while advance “Preventive Dentistry” activities in collaboration with retailers and specialists and take actions
aimed at enhancing the health of oral and whole-body of the Asian people.
Lion Sustainability Report 2019 30

Organizational
Governance

Oral Health Care Habits Originated from Japan to Asia

Community Involvement
and Development

The periodontal disease prevalence is 91% in China. However, thenumber of dental clinics per population is one-fifth of the figure in
Japan. There is issues that many people do not know the correct oral
care method for cavities and periodontal disease.
In recent years, with the expansion of the EC (purchase via the Internet)
market in China, the place where products are purchased has shiftedfrom in-store to EC. Furthermore, due to the impact of the one-childpolicy that has continued for many years, the educational and otherexpenses for one child is high, and correspondence education forchildren is spreading. By means of correspondence education carriedon from childhood, it can be expected to learn correct oral care habits
so that the prevalence of cavities and periodontal disease can belowered.
Given this background, the Lion Daily Necessities Chemicals (Qingdao)
Co., Ltd., is collaborating with private enterprises that specialize in thechild-rearing and education business. We are engaging in distribution
over the internet not only of product information, but also of information
to encourage the establishment of correct oral care at home with younger
children. We are taking the EC platform as a partner in logistics, andpromoting “Preventive Dentistry” activities by making effective use of“Clinica”, which enjoys a high level of liability and affinity as a Japanesebrand, and which has lineups of products for adults and children.

Consumer Issues

Local-products of “Clinica” toothpaste for children andadults

Source: Chinese Stomatological Association- Report of the Fourth National Oral Health Epidemiology Survey
Chinese Association of Oral Medicine (Survey conducted in 2015)

Fair Operating Practices

Pamphlets disseminating
oral care information

Issue: Periodontal Disease Prevalence:
91%

Labor Practices

China

Happiness from
Healthy Teeth

Human Rights

Source: Malaysian Ministry of Health 2014

The Environment

Oral Care ThroughPlaqueControl
Malaysia
are conducting
educational
activity ofself-care such as periodontal

2018 Highlights

Though the periodontal disease prevalence is 94% in Malaysia,
consumers still have a low awareness of this condition. We believe that Issue: Periodontal Disease Prevalence:
it is necessary to work with dental professionals to raise awareness of91%
Source: Chinese Stomatological Association
periodontal disease and communicate correct oral care methods.
- Report of the Fourth National Oral Health Epidemiology Survey
ChinaSouthern Lion, the Lion’s overseas Group company in Malaysia, has Chinese Association of Oral Medicine (Survey conducted in 2015)
launched “Systema” as a brand that promotes periodontal disease
prevention. In order to raise consumer’s awareness of periodontal
disease, we consider it essential to build close cooperative relationships
with dental professionals. Accordingly, we have continued to exhibit Staff and booth unified by the “Systema” colors“Systema” booth at exhibitions and other such events targeted dental
professionals organized by the Malaysia Dental Association (MDA). At
the exhibition in January 2018, approximately 1,000 dental specialists
visited in three-day and were able to inform the function and value of“Systema” through sampling and product explanations.
In addition, at stores that can make direct contact with consumers,
we are utilizing of POPs co-produced by the marketing departments Issue:
Periodontal Disease Prevalence:
Various approaches to customers at stores
94%
of Japan and Malaysia and information dissemination tools, andLion’s Sustainability

Malaysia

Oral Care ThroughPlaque Control

Innovation for Decent Work
Highlight

Related SDGs

2

Background of Lion Initiatives:
The LIVE Plan (4) Create Dynamism to Foster Innovative Change

Growth in Human Resources is Growth of the Corporation● Basic Approach

In order to grow sustainablility and to foster the corporate strength for surviving global competition, it will beessential for the Lion Group to create dynamism of human resources, organization, and culture. Lion is working on“Create dynamism to foster innovative change,” of the “LIVE Plan”, Medium-term Management Plan, as the themeof our measures to strengthen the foundation of our human resources development.
A company consists of the sum of its individual employees. Therefore, if the individual employees act vigorouslyof their own will, stimulate each other, and engender waves of positive innovation (we call this “dynamism”) in theirdepartments and in the company as a whole, then they will contribute to the dynamism of the organization. Our
company is based upon this idea.
● Enhancing Programs that lead to Decent Work

Decent work for employees is that they can have an opportunities to grow. As we see it, this means that decent
work contributes to the creation of new value for the organization, as well. We are engaged in improving thesystems and environment of the company, and developing programs by which every individual employee can gain
higher motivation, enjoys work and feels satisfaction in their work. We are pursuing wide-ranging measures, inparticular, related to (1) Developing Human Resources, (2) Promoting Diversity, (3) Improving the various kinds ofinstitution and working environment, and (4) Making Healthy Behavior Habituals. In this way, we are aiming to build
up diverse and open human resources, organizations, and corporate culture.
Item

Distinctive Initiatives❶ Developing Human Resources

Establish the Lion Career Village
Foster next-generation
management
Hold ReDesign FORUM❷ Promoting Diversity❸ Promoting a Work-Life
Balance

Support measures for balancing
work and nursing care
Support measures for balancing
work and child-care
Adopt a work-at-home system❹ Making Healthy Behavior
Habituals

Implement “GENKI” actions
Mental health measures

pp. 43-47 of the Sustainability Report for more information

31

Promotion of Women’s Participation
Expanding work opportunities forpeople with disabilities

Lion Sustainability Report 2019

Initiatives for Creating Dynamism
Provideemployee benefits
that individuals
can selectEnable work-lifebalanceAcquire andemploy diverse
human resources

Activation ofIndividuals andOrganizations

Establish a safe
and comfortableofficeenvironment

Develop humanresources that
display
independence

Raise theawareness ofhealth risks andrisk prevention

Lion’s Sustainability

Holding the ReDesign FORUM

Creating Dynamism

The Environment

ReDesign Forum2018 Highlights

We are pursuing our “ReDesign Activities” as a company-wide initiative because we think
it is necessary to engage in activities that create dynamism for personnel, organizations,and management by means of earnest discussion between younger employees andmanagement about essential issues that could alter Lion’s corporate behavior.
In 2018, we launched a workshop called the “ReDesign FORUM” as a part of the“ReDesign Activities.” Its purpose is to convey directly to management the passionate
desire of employees, particularly from younger employees, to bring change to thecompany and to rapidly implement their proposals.

Human Rights

Description
The fiscal year 2018 ReDesign FORUM
was made up of three sessions in total.
The participants, 99 in total, were younger
employees from a variety of divisions andmembers of management. At the firstsession, in July, three themes were selected
to contribute to the reforms of Lion for the
purpose of creating new value. For eachtheme, issues were identified and selected.
Themes

2. Operational reforms for maximizing
the speed of business

A scene of the FORUM with Chairman Hama in attendance

Labor Practices

1. Work style reforms for maximizing
new value creation

Overall View of the ReDesign Activities

3. Maximizing the use of humanresources

Practicing the Purpose
Creating Dynamism in Personnel, Organizations,and Management

Incorporating the ReDesign Activities

First session (July)

Second session (October)

Third session (December)

Establish three themes

Interim reports

Final reports

ReDesign Activities

Lion Sustainability Report 2019 32

Organizational
Governance

To Further “Create Dynamism to foster Innovative Change”
Lion intends to continue placing importance on the decent work of company employees. Through this, we will
generate dynamism in our personnel that we will channel to the development of corporate strength in order tosurvive global competition as an organization as well as to the sustainable growth of our company.

Community Involvement
and Development

Results
In response to the three sessions of the ReDesign FORUM, measures proposed by the employees began
moving towards full-fledged implementation in 2019. Going forward, we will further develop these initiatives.

Consumer Issues

Progress

Fair Operating Practices

That was followed by a study to resolve
the issues by through activities such astrial implementation of measures andinterviews with the relevant divisions,outside experts, and other corporations.
At the second session, in October, interim
reports on these efforts were presented. At
the third session, in December, final reports
were presented and the management
members considered the feasibility of themeasures proposed by each team.

E

S

G

Related SDGs

The Environment
Basic Approach
The Lion Group believes it is our serious responsibility
to provide our consumers with customer experiencebased values in the areas of health, comfort andcleanliness, while protecting the global environment,
which is the foundation of people’s health and lifestyle,as a company aiming for “Becoming an advanced daily
healthcare company.”
Under the “Eco Vision 2020” environmental targets
formulated in 2013, we are striving to to realize asustainable planet while addressing to achieve the 2020
target regarding Realization of Low Carbon Society,
Realizing a Sound Material-Cycle Society, Harmonizing
with Nature and Environmental Education.

Recently, with the background of the Paris Agreementin 2015 and the adoption of the SDGs, the movement
towards a sustainable society in Japan and othercountries has intensified.
Taking these trends into consideration, in 2019, LionGroup formulated the New Environmental Objectives:
LION Eco Challenge 2050. In the future, our Group willtake on the challenges of realizing the DecarbonizedSociety and the Resource-Circulating Society.

Everyday. For the Earth

Every day. For the Earth. (Japanese)

https://www.lion.co.jp/ja/csr/ecolion/

Environmental Guidelines
Lion’s Environmental Guidelines adhere to the spirit of the “Lion Group Charter for Corporate Behavior,” which states: “We shall play apositive and active role in creating a sustainable society that harmonizes economic development and environmental protection.” Lion’s
Environmental Guidelines are the foundation for our environmental activities.

Environmental Guidelines
Lion will act voluntarily and proactively to reduce its
environmental burden to the global environment in all processesof business activities from the development of products to the
procurement of raw materials, production, distribution, sales,
use by customers, as well as disposal. This will be done withdue consideration to “realizing a low carbon society to prevent
global warming,” “realizing a sound material-cycle society
with maximum usage of recycled resources” and “realizing asociety harmonizing with nature to conserve people’s health,natural ecosystems and biodiversity.”
1. Aiming for a Sustainable Society
Promote an environmental management system, and through ongoing
maintenance and improvement of that system, protect the global
environment.

2. Complying with Legal and Other Requirements
Comply with the system of legislation, regulations and arrangements
pertaining to environmental protection, and establish and implement
voluntary standards of conduct.

3. Setting and Verifying Implementation of Environmental
Objectives and Targets
Correctly understand the environmental impact of our corporate
activities, and as far as technically and economically possible,
establish objectives and targets for improvement, while at the sametime formulating, implementing and regularly verifying the status of
implementation of an environmental management program.

33

Lion Sustainability Report 2019

4. Developing Environment-Friendly ProductsContinue aggressively with product development in tune with Lion’s
own “Lion eco-standards” and in light of life cycle assessments.

5. Reducing Environmental Impacts Together with Our Business
Partners
Strive to reduce environmental burdens at all stages from purchasethrough provision of products to customers, in cooperation with
suppliers of materials, outsourcing contractors, and sales companies.

6. Harmonizing with Nature
Conduct business activities while taking into account biodiversity
and air and water environments, and proactively address naturalenvironment protection activities.

7. Enhancing Environmental Protection Activities Based on
Uniform Understanding of the Guidelines
Disseminate the Guidelines to all Lion employees, including those of
its affiliated companies, raise awareness of environmental protection
among them and bolster environmental management activities
throughout the entire Lion Group.

8. Promoting Disclosure of Information
Seek to maintain and promote communication with stakeholders
involved in Lion’s businesses. These Environmental Guidelines arefreely available to anyone upon request.
Revised January 1, 2013

●Environmental Management System●

Environmental Management Structure

Status of ISO 14001 Certification
Lion acquired ISO 14001 certification covering all its plants in July
2001. The certification was renewed to the latest 2015 version inJune 2016, and the Japan Management Association Quality Assurance
Registration Center (JMAQA) reviewed and verified that all our plants
are operating in conformity with the requirements of the standards.
Including the plants of group companies in and outside Japan, the LionGroup has been continuing to push ahead with its management systems
and environmental conservation activities by obtaining ISO 14001
certifications and performing operations in compliance with ISO14001.

Legal Compliance

Pollution Prevention
facilities through periodical maintenance.
Data on the management of chemical substances in compliancewith the PRTR system* is available on Lion’s website. We willcontinue to enhance our efforts for proper notifications andmanagement of emission volumes.

Data of environmental impacts of production sites in Japan (Japanese)

Data of the amount of PRTR-Designated Substances released in production sites
in Japan in 2018 (Japanese)

https://www.lion.co.jp/ja/csr/report/pdf/domestic.pdf* PRTR system
A system to measure, compile, and publish emissions volume of chemical
substances.

Together with the Global Environment (Japanese)

Every day. For the Earth. (Japanese)

https://www.lion.co.jp/ja/csr/env/

https://www.lion.co.jp/ja/csr/ecolion/#sec4

Community Involvement
and Development

Introduction of websites

Consumer Issues

https://www.lion.co.jp/ja/csr/env/enhancement/pdf/prevention.pdf

Fair Operating Practices

Lion also implements voluntary initiatives for reducing emissionsof chemical substances, including nitrogen oxides (NOx), sulfur
oxides (SOx), particulate matter, and volatile organic compounds(VOC). We also strive to reduce Chemical Oxygen Demand (COD)with improvements in the reliability of the waste water processing

Labor Practices

In regard to the revisions of environmental laws and regulations,
namely“the Act on the Rational Use of Energy”, “the Act on Promotionof Global Warming Countermeasures”, “the Act on Confirmation,etc. of Released Amounts of Specific Chemical Substances in theEnvironment and Promotion of Improvements to the Management
Thereof”, “the Act on the Evaluation of Chemical Substances andRegulation of Their Manufacture, etc.” and “the Waste Disposal andPublic Cleansing Act” information is collected from administrative
agencies and industrial associations , and is then registered with an
intranet system for information on chemicals-related laws to keep
the related departments updated about latest developments.
We also established waste management regulations and otherinternal regulations to build up an appropriate management
structure. There were no violations resulting in a fine or otherpenalty during 2018.

https://www.lion.co.jp/ja/csr/report/pdf/environment-management.pdf●

Human Rights

Data on the environmental burden of group companies’ plants (overseas)

The Environment

In order to make our business grow while reducing the impact
on the global environment, in 2019, we consolidated the former“Environmental Conservation Comittee” into the newly established“Sustainability Promotion Meeting”. Its members consist of the
Executive Officers, including the President, and the relevant
divisions, they conduct deliberations on policy for responding toenvironmental problems and carry on monitoring the progressstatus.

2018 Highlights

The purpose of the Lion Group’s Environmental Management
System is to identify, evaluate and remedy adverse impacts
that our business activities, products and services have on theenvironment, and to improve our environmental protection
activities on an on-going basis.
Systems for environmental management and reporting
activities have been enhanced with the aim of responding to
the environment globally. Data on overseas Group companies isavailable on our website.

Lion’s Sustainability

Environmental Management System and Environmental Management Structure

Organizational
Governance

Lion Sustainability Report 2019 34

Enhancing Group-wide Management of Chemical Substances
Chemical substances are indispensable for people to lead
comfortable and fulfilling lives. Failure to properly manage
chemical substances, however, can result in accidents that put
human health and ecosystems at enormous risk. In addition tocompliance with related laws and regulations, Lion strives toensure strict management of chemical substances at all stages●

from Product Development to use and disposal in accordancewith our own independent standards. We have been operating a“Management System for Information on Chemical Substances”
at Lion’s research and development sites since 2018.
[Chemical Substance Management] (Japanese)
https://www.lion.co.jp/ja/csr/env/enhancement/

Lion’s Chemical Substance Management
1. Product Development

Safety verification and managementof chemical substances containedin raw materials, packages, andcontainers

2. Production

Track the production amountand handling amount reductionof chemical substances.

3. Transportation

4. Use and Disposal

Provision of safety
information duringtransportation

Provision of information
on safety and handlingof chemical products

Lion Group Environmental Initiatives●

Performance in Phase 3 (2018) of Eco Vision 2020

“Eco Vision 2020” is being implemented in phases 3 of three
years each over a nine-year period from 2012 to 2020. The firstfiscal year of Phase 3 (2018-2020) is 2018. In advancing toward

the final fiscal year of 2020, all the employees of the Lion Group
worked together to promote environmental initiatives.

Description of Main Measures in 2018 for Key Categories (Greenhouse Gases, Water)
CO2

Greenhouse gas
emissions from domestic
business activities

CO2

Greenhouse gas
emissions from post-use
productions in Japan

49 % reduction

53 % reduction(Compared to 1990, emission
intensity per unit total revenue)・ Integration of production facilities
・ Implementation of energy-saving
activities(Compared to 1990, emission
intensity per unit total revenue)
・ Making products more compact,switching to plant-based ingredient・ Expanding sales of refill products

Water use in domestic
business activities

Recycle of factory waste
water discharge

48 % reduction

Chiba Plant(Compared to 2000, emission intensity
per unit total revenue)
・ Promoting water-saving activities

CO2

Greenhouse gas
emissions from overseas
business activities

2 % reduction(Compared to 2017, emission
intensity per unit of production)
・ Promoting energy-saving
activities at each plant

Recycling of waste water fromproduction processes is in stable
operation

Column 1
At our Tokyo Office (in the Ryogoku district), visualization of electric powerusage was an efficient power-saving measure, and Lion was awarded the fiscal
year "2018 Kanto Bureau of Economy, Trade and Industry Director-General’sAward for Excellence in Energy Management by a Business Operator”.
In addition, among the "Osaka Stop Global Warming Award" sponsoredby Osaka Prefecture, where the Osaka Factory (Kashiwa City) and the
Osaka Office (Osaka City) are located, both sites were awarded the “Osaka
Prefectural Governor’s Award” for as a particularly excellent business operator
in preventing global warming.

35

Lion Sustainability Report 2019

Kanto Bureau of Economy, Trade andIndustry Director-General’s Award for
Excellence in Energy Management by
a Business Operator

Osaka Stop Global Warming Awards
Osaka Prefectural Governor’s Award

Contributed SDGs

Achievements and Target Values in Phase 3 (2018) of Eco Vision 2020
Categories

Achievements in 2018

Target values for 2020

Absolute quantity
51% reduction (compared to 1990)

Absolute quantity
41% reduction (compared to 1990)

Within thecompany(3) Reduction of greenhousegases from business activities
overseas*1

Emission intensity per unit of production
2% reduction (compared to 2017)

Emission intensity per unit of production
1% reduction year-on-year

Outside thecompany(4) Reduction of greenhousegases from post-use products
overseas

Reduction of 52 thousand tons annually

Reduction of 100 thousand tons annually

Water use per unit total revenue
33% reduction (compared to 2010)
48% reduction (compared to 2000)

Water use per unit total revenue
15% reduction (compared to 2010)
35% reduction (compared to 2000)

Absolute quantity
47% reduction (compared to 2000)

Absolute quantity
23% reduction (compared to 2000)

Water use per unit total revenue
29% reduction (compared to 2010)
54% reduction (compared to 2000)

Water use per unit total revenue
17% reduction (compared to 2010)
45% reduction (compared to 2000)

Absolute quantity
52% reduction (compared to 2000)

Absolute quantity
33% reduction (compared to 2000)

Within thecompany(5) Reduction of water use inbusiness activities

Outside thecompany(6) Reduction of water use athouseholds using our productsContinued zero emissions at all domestic sites*4

Zero emissions at all domestic sites*4

Waste water(8) Recycle of factory waste water
discharge*3

Stable operation of recycling waste water fromproduction processes at Chiba Plant

Recycle factory waste water discharge at
multiple plants

Procurement(9) Procurement of plant-derived
oils considering biodiversity

Continuing purchases of RSPO*5-certified palm
oil derivatives

All palm oil derivatives purchased to be RSPO
certified

Biodiversity(10) Enhancement of biodiversity
conservation activities

Carried out in all of Lion’s plants, with
implementation expanding at offices of Lion andits affiliate companies

Carry out at all domestic sites

AwarenessandEducation in
the Society(11) Enhancement of environmental
education for consumers

2.2 times increase in number of customers
participating in educational activities(compared to 2010)

100% increase in number of customers
participating in our educational activities(compared to 2010)

Lion Sustainability Report 2019 36

Organizational
Governance*1 Target scope consists of our consolidated subsidiaries as of December 31, 2018.
*2 Achieve a 99% or better recycling ratio for total waste generated. However, this excludes recycling residues.
*3 Waste water from production processes*4 Chiba Plant, Odawara Plant, Osaka Plant, Akashi Plant, Hirai Office Site, Sapporo Office, Sendai Office, Headquarters/Tokyo Office, Nagoya Office, Osaka Office,Fukuoka Office, Lion Chemical Co., Ltd. Fine Chemical Production Site, Lion Chemical Co., Ltd. Oleochemical Production Site, Lion Specialty Chemicals Co., Ltd.
Yokkaichi Production Site, Lion Specialty Chemicals Co., Ltd. Ono Production Site, Lion Packaging Co., Ltd. Fukushima Plant*5 Roundtable on Sustainable Palm Oil

Community Involvement
and Development

Education(7) Zero emissions within thecompany*2

Consumer Issues

Harmonizing with Nature

Waste

Fair Operating Practices

Realizing a Sound Material-Cycle Society

Water

Labor Practices

Emission intensity per unit total revenue
9% reduction (compared to 2010)
53% reduction (compared to 1990)

Human Rights(2) Reduction of greenhousegases from post-use products

Emission intensity per unit total revenue
9% reduction (compared to 2010)
53% reduction (compared to 1990)

The Environment

Absolute quantity
40% reduction (compared to 1990)(1) Reduction of greenhousegases from business activities

2018 Highlights

Absolute quantity
48% reduction (compared to 1990)

Outside thecompany

Greenhouse gases (overseas)

Emission intensity per unit total revenue
34% reduction (compared to 2010)
49% reduction (compared to 1990)

Within thecompany

Greenhouse gases (domestic)

Realizing a Low Carbon Society

Emission intensity per unit total revenue
35% reduction (compared to 2010)
49% reduction (compared to 1990)

Lion’s Sustainability●

●Realizing a Low Carbon Society / a Sound Material-Cycle Society

Lion has worked to reduce greenhouse gas emissions, as well as to recycle and effectively use resources, at each stage from raw material
procurement to disposal. Detailed data is available on our website. We will promote activities toward realization of a low carbon society/a sound material-cycle society.

Overview of Our Business Activities Toward Realization of a Low Carbon Society / a Sound Material-Cycle Society
Procurement of
Raw Materials,
Packages, andContainers

Major Initiatives
Undertaken by Lion

●Substituting plant-derived

materials for petroleum
resources

Related Information

Web (1)●Reducing the use of

Activities for realizing
a low carbon society

Plants●Improving energy efficiency by reviewing

production processes, introducing
energy-saving equipment whenupgrading facilities, and downsizing
products
Related Information p.35

Use by consumers●Education to increase

environmental awarenessthrough products (anenvironmental label is
attached to products thatmeet the “Lion eco-standard”)
Related Information p.54

Column 1

petroleum resources withbiomass-derived container Office/Facilities●Company-wide energy-saving activities
materials
including at the Administrative/Sales
Division and the R&D/Engineering
Column 1
Division●Reducing power consumption

during the use of our powersaving products (decreasing
the number of rinsing times
when washing)Distribution after shipment●Increasing the rate of modal shiftduring the transportation of products
through such as shifting freight fromtruck to rail or ship
Column 2●Improving logistics efficiency
through means such as byincreasing the transport loadingrate
Related Information Web (1)Procurement of
Raw Materials,
Packages, andContainers●Using plant-derived raw

materials●Using recycled materials

Activities for realizing
a sound materialcycle society

Major Initiatives
Undertaken by Lion
Plants●Promoting zero emissions within

the company●Reducing water consumption
by recycling waste water fromproduction processes and utilizing
rainwater

Related Information Web (2)●Substituting plant-derived

materials for petroleum
resources●Promotion of 3Rs (refills,

condensing of content
to make products morecompact, and developmentof containers, e.g.,
recycled PET (polyethylene
terephthalate) bottles andcontainers with thin-wallmolding)
Related Information

p.54, Web (2)Use by consumers

Disposal by
consumers●Education to increase●Promotion of 3Rs (refills,

environmental awarenessthrough products (anenvironmental label is
attached to products thatmeet the “Lion eco-standard”)
Related Information p.54

Related Information Web (2)Offices/Facilities●Promoting company-wide green
purchases

Disposal by
consumers●Reducing water usage during

the use of our water-saving
products

Related Information Web (2)condensing of content
to make products morecompact, and development ofcontainers, e.g., recycled PET(polyethylene terephthalate)bottles and containers withthin-wall molding)
Related Information

p.54, Web (2)●Promoting the Toothbrush

Recycling Program

Related Information

Highlight (1) p.26

Web (1) [Realizing a Low Carbon Society] (Japanese) URL https://www.lion.co.jp/ja/csr/env/climate/
Web (2) [Realizing a Sound Material-Cycle Society] (Japanese) URL https://www.lion.co.jp/ja/csr/env/resources/

Column 2

Joint Award from the Minister of Land, Infrastructure, Transport and Tourism Award
to Three Companies Operating in Different Industries for their Joint Transport Operations
In recent years, the logistics industry has been facing serious social issues, including issues suchas driver shortages, rising distribution costs and CO2 emissions. Under these circumstances, threecompanies operating in different industries but who are facing the same issues collaborated andstarted a joint transport operation with modal shift using ferries in August 2018.
As a result of their measures, the number of empty cars utilized was reduced significantly, whichraised the transportation efficiency ratio of total trips*1, relieved drivers of the need for prolonged
operation and thusly improved the work environment and contributed to the reduction of CO2
emissions*2. These activities resulted in commendation as outstanding operators at the “Green
Logistics Partnership Conference of 2018,” where the three companies were jointly awarded theMinister of Land, Infrastructure, Transport and Tourism Award.
At Lion, we will continue actively expanding our measures with corporations capable of acting as
partners, regardless of their industry or area of business, and go on advancing the creation of asustainable logistics network.

37

Lion Sustainability Report 20192018 Green Logistics Partnership Conference award ceremonyContributed SDGs
Impact: round-trip operations between regional centers located in
Kanto and Kyushu.
*1 Achieved over 99% ratio of loading trips to total trips*2 Achieved 62% reduction in CO2 emissions

Harmonizing with Nature
To this end, Lion will contribute to the development of asustainable society through its businesses by ascertaining thenatural resources used in business activities and the impact
on biodiversity throughout the supply chain. Furthermore, ourcompany will carry out biodiversity conservation activities
that will lead to the expansion of opportunities and reductionof environmental risks. Also, by having each of our employees
participate in activities to conserve biodiversity as part of ourenvironmental education, we will spread awareness of biodiversity
conservation to all our office sites.

Biodiversity on
which Lion relies

Watershed* ecosystem
in raw material
origination sites

Watershed ecosystem
where our plants arelocatedProcurement of
Raw Materials,
Packages, andContainersmaterials (oil palms etc.)●Wood which becomes raw●Cooling water and raw water forequipment cleaning etc., which areused in production sites●Service water at the time of using

our products̶materials for paper usedin packaging●Impact of palm oil growers ●Impact of underground wateron natural environments
and local communities(impact on wildlife
habitats caused by illegal
logging of tropical forests)●Damage to forest●Impact of water intake by●Impact of waste water●Development of water-saving●Surveying environmental

consumers on the surrounding
natural environments and local
communities●Impact of waste water and exhaustgases from production plants on
surrounding natural environments
and local communities

and waste packaging
materials generated
by consumers on thesurrounding naturalenvironment and local
communities●Impact of light and odors fromproduction plants on surrounding
natural environments and local
communities●Promotion of procurement

Related Information p.49
●Promotion of forest

conservation (use of thirdparty certified paper)
Related Information p.49

●Reduction of production plant wastes

Related Information Web (2)●Reduction of water consumption atplantsRelated Information Web (2)Related Information●Development of highly

Web (3)

biodegradable detergents
Related Information Web (2)ecosystems by implementing
purification technologies ondischarged waste water

habitats on the watershed where
production plants are located(Activities include protectionof endangered loggerhead sea
turtles, maintaining biotopes,
removal of non-native species onbeaches.
Related Information Web (4)●Educational activities forconsideration of water and naturalenvironments (activities include
forest maintenance under thename of Lion Forest in Yamanashi,
and water-related environmental
research support throughthe Japan Society on Water
Environment)
Related Information p.55

●Promotion of 3Rs(refills, condensingof content to makeproducts more compact,and development ofcontainers, e.g.. recycled
PET (polyethylene
terephthalate) bottles
and containers withthin-wall molding)Community Involvement
and Development

̶impact of surfactants●Conservation of rivers and other●Conservation and monitoring of

Activities
to expandopportunities

products

Consumer Issues

Biodiversity conservation activities

Activities toreduce risksof sustainable palm oils
(participation in RSPO
and purchase of RSPOcertified oils)

Fair Operating Practices

environments which
are the source of raw
materials for paper

intake by production plants on
surrounding natural environments
and local communities

Labor Practices

Possible major
impact of ouractivities on
biodiversity

Disposal by
consumers

Use by consumers

Human Rights●Plants used as raw

Key natural
resources used by
Lion

Production

Watershed ecosystem where consumers reside

The Environment

Overview of Our Business Activities that Take Biodiversity Conservation into Consideration2018 Highlights

Lion has taken initiative in responding to the water-related
environment issues such as eutrophication in lakes and floating
bubbles in rivers which is linked to the use of detergents, throughconsideration for biodiversity conservation at each stage from raw
material procurement to disposal. However, in order to receive theblessings of biodiversity into the future, it will be necessary for
us to coordinate with local communities to focus on conservationof biodiversity and promote sustainable use of the resources.
Additionally, it is important to promote a shift in lifestyle of consumers
through products that take biodiversity into consideration, and tocontribute to the realization of a society harmonizing with nature.

Lion’s Sustainability●

Related Information

p.54, Web (2)Web (3) [Harmonizing with Nature] (Japanese) URL https://www.lion.co.jp/ja/csr/env/biodiversity/
Web (4) [Biodiversity Conservation Initiatives at Each Production Site] (Japanese) URL https://www.lion.co.jp/ja/csr/biodiversity/

Lion Sustainability Report 2019 38

Organizational
Governance* Watershed: Ecosystems including forests, rivers, domestic woodlands (satoyama), tidal flats and beaches that are connected by water.

New Environmental Objectives:
Since the foundation, Lion has developed and provided products using plant-derived substances as raw
materials. We have been taking measures for long time through products and communication to address water
environmental issues and climate change issues on a global scale. We have positioned the implementationof measures for a sustainable global environment as a key issue, and aim to achieve a balance between asustainable society and business development.
Sustainable Development Goals (SDGs) and the Paris Agreement which are shared global issues, are reaching
the stage of execution. The Lion Group took a long-term perspective and established new environmental
objectives in the LION Eco Challenge 2050, with a view to the year 2050 in June 2019.

Aims for a “Decarbonized Society” and a “Resource-Circulating Society”
Responsing to global environmental issues, such as abnormal
weather caused by climate change, water resource shortages,
marine plastic waste, and other such problems, has become
urgent. Our products which are close to consumers contribute to
the comfort and convenience of their lives. However, they havean impact on the environment at the various stages in the supply
chain from procurement of raw materials to production anddistribution. The environmental burden is great at the stages of
product use and disposal in the household, in particular.
The LION Eco Challenge 2050 identifies priority issues fromthe product life cycle perspective. The challenge is to resolve

issues of decarbonization, plastics, and water resources withaims of realizing for a “Decarbonized Society” and a “ResourceCirculating Society.”
CO2 emissions in the product life cycle of Lion (2018)
Waste 9%Emissions due topetroleum-derived
component ingredientsof products
Environmental burdenin the household

Procurement of raw
materials 18%
Emissions at the raw material
production stage
Production 3%
Distribution 3%
Use 67%
Emissions at product use
stage, such as electricity,gas, city water, etc.

Making Living Ecologically Sound
By innovation (innovative technology) and collaboration withvarious stakeholders, Lion is providing consumers with products
and services that carry out the “ReDesign of everyday rituals.” At
the same time, by two-way communication, we are also aiming torealize “living comfortably with ecologically sound life.” We intend

to expand this further, from the lives for all to their communities,
and then globally.

Everyday. For the Earth

Healthy future for people and the planet
The Lion Group is creating shared value with society throughits business toward the realization of sustainable society andpromoting activities for the achievement of LION Eco Challenge
2050. It will greatly contribute to the world that the SDGs aims
to achieve.

The Lion Group will act together to implement measures while
collaborating with all of our stakeholders toward healthy future
for people and the planet.
Related SDGs on the Environmental issue

ColumnSupport of the TCFD Recommendations
In May 2019, Lion has expressed its support for the Task Force on Climate-Related Financial Disclosures (TCFD) Recommendations.
*TCFD is the abbreviation for Task Force on Climate-related Financial Disclosures. The purpose ofthis recommendations is to understand the financial impact on the risks and opportunities posedby climate change and to disclose information. As of May 2019, there are 600 or more financial
institutions, companies, governments, and other organizations around the world that support the TCFD
Recommendations.

39

Lion Sustainability Report 2019

Lion’s Sustainability

LION Eco Challenge 2050
LION Eco Challenge 2050
The Lion Group has aimed to realize a society that is both decarbonized and resource-circulating by
2050 and will contribute towards a sustainable global environment, while striving to achieve businessgrowth.

❷ By offering products and services based on an environment-conscious design, the Lion Group will reduce
the environmental burdens produced in households throughout the life cycle of the products.

Challenges for a
Decarbonized Society

CO2

Challenge 1:

Lion will reduce CO2 emissions to zero throughout business activities
by 2050.

Human Rights❸ The Lion Group will promote “the habit of an eco-friendly lifestyle” without excess work or sacrifices
by engaging in interactive communication with its consumers and by providing products that contributenaturally to environmental conservation.

The Environment❶ Through all of its businesses, the Lion Group will address the issues of “Decarbonization (climate change)”and “Resource Circulation (plastics, water resources)” to contribute to the realization of a future in which
both people and the planet are healthy.

2018 Highlights

Healthy future for people and the planet・By 2030, CO2 emissions reduced by 30% in comparison to 2017 levels in absolute quantity

Challenge 2:

Lion will reduce CO2 emissions by half throughout the life cycle ofproducts by 2050.

・By 2030, CO2 emissions reduced by 30% in comparison to 2017 levels in absolute quantity

Labor Practices

CO2

Water

Challenge 3:

Challenge 4:

・By 2030, promotion of the 3Rs (Reduce, Reuse, Recycle) and Renewable (use ofsustainable resources), and use of doubles the amount of recycled plastics and bio-mass
plastics in comparison to 2017 levels in absolute quantity

Lion will optimize water usage for sustainability by 2050.

Fair Operating Practices

Challenges for a
Resource-Circulating Society

Lion will create an advanced resource-circulation for plastics by 2050.

Plastic

・By 2030, 30% reduction in water usage throughout the life cycle of its products incomparison to 2017 levels per unit of total revenue
Consumer Issues

Commentary

Lion Sustainability Report 2019 40

Organizational
Governance

As a “Becoming an advanced daily healthcare company,” theLion Group will challenge to realize a “Decarbonized Society” anda “Resource-Circulating Society” through partnerships with all
stakeholders. By doing so, we will aim to realize a healthy future forpeople and the planet.
We will develop and provide eco-friendly products and services
that, just by using them, will lead naturally to “eco-habits” without
excess work or sacrifices. A future when living comfortably and ingood health contributes to living an ecologically sound life. This is the
future that the Lion Group promises to you and the planet.

Community Involvement
and Development

The Lion Group operates under the corporate slogan “life. love.” Actingfrom “Today for each person,” we have been working to reduce ourenvironmental impact through our products and business activities.
The environmental problems that have recently emerged on a global
scale are growing more serious by the day. Climate change, resource
depletion, water shortages, and other such various issues intensify
while becoming interrelated, and they are posing threats to our healthand our lives.
It is not easy to resolve these issues.

E

S

G

Related SDGs

Human Rights
Basic Approach
The Lion Group recognizes the importance of respecting human rights, and we ascertain the risks to humanrights that may occur over the supply chain, from “Procurement of raw materials, packages and containers” to“Use by consumers”. In promoting global business development, we have identified “Respect for human rights”
as 2020 Sustainability Material Issues and we will promote business activities based on the “LION Human
Rights Policy”.
In January 2019, based on the “United Nations Guiding Principles on Business and Human Rights”, we establishedthe “LION Human Rights Policy” in order to further clarify Lion’s stance on human rights abuse as well as our global
efforts and related matters.

LION Human Rights Policy
1 Objective and Ideals
LION Group implements a variety of measures to realize the “fulfilling a
spirit of love”, which is our basic management policy.
To illustrate, our “Lion Group Charter for Corporate Behavior” provides
for “respect of human rights”, “observing both the spirit as well as theletter of all applicable laws and international rules”, whilst our “Behavioral
Guidelines” also provides for non-tolerance of child labor and forced labor,
equal employment opportunities, fair treatment of employees and also
indicates respect for human rights by suppliers.
Furthermore, we expressed support of the “10 principles of the United
Nations Global Compact” in 2009.
We hereby set forth “LION Human Rights Policy” to put in statutory
form our endeavors to implement these measures because respect forhuman rights is indispensable for people’s living, pursuing happiness andimprovement of quality of human life.

2 Respect for Human Rights(1) LION Group supports and respects such international norms on humanrights as “International Bill of Human Rights” (Universal Declarationof Human Rights, International Covenant on Economic, Social andCultural Rights and International Covenant on Civil and Political Rights),“United Nations Global Compact” and “ILO Declaration on Fundamental
Principles and Rights at Work”.
(2) LION Group will not trigger or foment any adverse impact on humanrights through its corporate activities. In the event of occurrence ofsuch adverse impact on human rights, we will take remedial actions
appropriately.
(3) LION Group will, even where it is not directly fomenting any adverse
impact on human rights, oppose and further endeavor to mitigate
any adverse impact on human rights through relevant transactional
activities.

3 Management System for Respect of Human Rights(Human Rights Due Diligence)(1) LION Group will monitor and evaluate any adverse impact on humanrights or fomentation thereof triggered by its corporate activities andany such adverse impact directly relevant to its corporate activities.
(2) LION Group will collect information pertaining to the risk of generating
any adverse impact on human rights not only from LION Group but also
from such parties as suppliers with close ties to LION Group and further
endeavor to prevent actual manifestation of such risks.
(3) LION Group will endeavor to maintain and develop such effective
devices as whistle-blowing hotlines with a view to identifying andadequately tackling any adverse impact on human rights.

4 Dialogue and Discussion
LION Group will, in the event of actual or threatened occurrence of any
adverse impact on human rights, take opportunities to dialogue andsincerely discuss with relevant stakeholders.

5 Education
LION Group will continuously educate employees so that the whole group
becomes more familiar with correct knowledge about respect for humanrights.

6 Remedies
Whenever it has been revealed that any adverse impact on human rights
has been triggered or fomented by LION Group, LION Group will endeavor
to take remedial actions by appropriate means.

7 Disclosure of Information
LION Group will, from time to time, disclose and publish the status of ourown endeavors in the field of respect for human rights and the like on its
website and others.
Established January 1st, 2019

Promotion System
The department in charge of corporate ethics, the Corporate
Planning Department, and the CSV Promotion Department will be
responsible for understanding trends in human rights in society.
When a new problem emerges, they take measures to address

41

Lion Sustainability Report 2019it as necessary in coordination with the relevant divisions,
including the Legal Department, the International Division and thePurchasing Headquarters.

We are taking steps to enhance our arrangements for ascertaining,
reporting, correcting and conducting follow-up activities witheach stakeholder regarding the possible impact on human rights

by our business activities from “Procurement of raw materials,
packages and containers” to “Use by consumers”.

Lion’s Sustainability

Measures to Prevent Human Rights Abuse: Human Rights Due Diligence

An Overview of Lion’s Measures to Prevent Human Rights Abuse

Palm Farms● Participation in RSPO activities● Continuation of the purchasingof certified palm derivatives

Related Information p.48-49

Residents around our plants● Environmental management under Lion’s Environmental Guidelines
to prevent contamination and compliance with laws and regulations.
Related Information p.33
● Implementation of environmental assessments when constructing

new plants
Subjects for Clinical Trials● Respecting the Helsinki Declaration● Operation of the “Regulations for the Implementation of Clinical
Trials” in order to place high priority on the safety of the subjects
and ethical considerations.
Employees● Embedding the “Lion Group Charter for Corporate Behavior” andthe “Behavioral Guidelines”● Creation of environment that helps prevent discrimination byreligion or race, and improper handling in hiring, personnel review,and compensation● Implementation of “Compliance Awareness Surveys”

Customers● Aggressive pursuit of safety andfunctionality by using our own“Product Management System”
Related Information p.52
● Creation of the “Labeling Manual”

to show consideration for elderly,
children, and other vulnerable
parties

Human Rights

Main objectives and efforts

Business Partners● Efforts based on the
Procurement Principles andthe Lion Group Supplier CSR
Guidelines

Use by Consumers

The Environment

Related Information p.49

Major Initiatives Undertaken by Lion2018 Highlights

Procurement of Raw
Materials and Packages
and Containers

Related Information p.60
● Widespread promotion of “Harassment Prevention Declarations”

e-learning training of human rights education
Related Information p.60

● Setting up customer support centerand its response

Related Information p.60

Related Information p.50

Labor Practices

Internal and External Whistle-Blowing System
Set up the “AL (All Lion) Heart Hotline”

Implementation of human rights education
In 2019, we added new training content on “LION Human Rights
Policy” and are acting to make it widely known in the Group.

Lion will continue to make all employees aware of these steps
and work to respect for human rights throughout all corporate
activities.
(For details, please see “Widespread Adoption of Compliance Perspectives andPractices” on p. 60)

Initiatives for Compliance in Overseas Group Companies

Introduction to Websites
Respect for Human Rights(Japanese)
https://www.lion.co.jp/ja/csr/humanrights/duediligence/

Lion Sustainability Report 2019 42

Organizational
Governance

Southern Lion (Malaysia) is distributing an “Employee Handbook” with
CSR policies and stance to human rights to all employees. They have also
created a “Code of Conduct” that summarizes important items from theLion Group’s basic approach and are working to widespread awareness ofit among employees.

Community Involvement
and Development

Our company has set up the internal and external “AL (All Lion)Heart Hotline” as a whistle-blowing system. The “Compliance
Awareness Survey” of all employees, including temporary staff,
which we conduct annually, is used to determine the state ofawareness of the “AL Heart Hotline” as well as to explain thecontact points where people can whistle-blow. In 2018, therecognition rate among employees was 98.5%.

Consumer Issues

Set up and More Widely Publicize Internal and External
Whistle-Blowing System and Consultation Points

Fair Operating Practices

We conduct periodic e-learning training for all employees inorder to spread a correct understanding of the respect for humanrights more widely within the entire Group. We have been actively
working on preventing harassment occurrences by adding“Maternity Harassment” in 2017 and “LGBT” content in 2018.

E

S

G

Related SDGs

Labor Practices
Basic Approach
In the “Lion Group Charter for Corporate Behavior”, Lion calls for “promotion of fair treatment respecting thediversity, individuality and personalities of our employees” and “ensuring a safe and comfortable workplace torealize the mental and physical well-being of our employees.” Also included in the “Behavioral Guidelines” are“to promote a healthy work-life balance and strive to maintain work environments that flexibly allow a variety ofworking styles,” “do our utmost to assist employees who strive to learn specialized skills and knowledge and aim
for ambitious goals” and “engage sincerely in dialog and discussion with employees and their representatives.”

Promoting Amicable Labor-Management Relations
Lion executes labor agreements with the Lion Workers’ Union for the
purposes of promoting sound labor-management relations basedon mutual understanding and trust, observing the “Lion Group
Charter for Corporate Behavior” by realizing the social mission
and responsibilities of the company and its workers’ union,and
working together to achieve growth of the company’s businessand maintain/improve working conditions of union members. The
agreements provide that: the company shall recognize freedom of
lawful union activities by union members; the company shall not
unfairly treat union members by reason thereof; and the company
and the union shall have labor-management meetings on a regularbasis to consult with each other on an equal position.
Operating under a union shop agreement, Lion has endeavored tobuild amicable labor-management relations, in which employees

and management proactively conduct activities such as reportingon business conditions and exchanging opinions about theworking environment at labor-management meetings. In overseas
Group companies, we are actively establishing communication
between employees and management in order to create a better
work environment, and strive to establish and maintain a soundlabor-management relationship, through the labor-management
meetings.

Union Shop Agreement
A labor agreement in which a worker is employed by acompany on condition of becoming a member of a specificlabor union.

Developing Human Resources●

Improvement of Training Systems

Newly Establish Lion Career Village (LCV)
In the past, we have implemented the level-specific training
system in order to enhance individual abilities and connect themto organizational strength. From 2019, as we address changes inlearning styles, we are also reviewing our level-specific programsin order to create learning opportunities and spreading theindividual energy for learning broadly throughout the organization.
In this way, we are putting together an environment that allows
highly ambitions, motivated employees to generate dynamism
throughout the organization.

Continuing the Marketing Study Program

learning of marketing and planning design based on consumer
insights and competitive strategies. In addition, we are developing
marketing personnel linked to the career path.

Fostering the Next Generation of Management
The Lion Management Consortium (LMC) is held mainly for the nextgeneration management candidate of overseas Group companies.
On the fourth time, held in 2018, we implemented a program toreview business projects. In addition, we give an opportunity for
employees to look overseas as part of human resource development
in order to accelerate growth of our overseas business, suchas participation in International Conference Presentations andinspection training.

The “Marketing Study Program” has been implemented
continuously in the Marketing Division since 2014. This program
offers systematic studying opportunities such as practical theory
Scene of plant tourat Southern Lion
(Malaysia)

43

Lion Sustainability Report 2019

Cultivating Personnel Who Create
Innovations:

ReDesign FORUM

LION CHALLENGE CUP – Innovation
The “Fourth LION CHALLENGE CUP – Innovation” was held in2018 to enable employees to convey “dream-inspiring proposals

Participation and Advancement in the Workplace are available on
the “Positive Action (Women’s Promotion) Information Portal Site,”a project commissioned by the Japanese Ministry of Health, Labourand Welfare.
Transition of the percentage of female
employees at the management level
(%)

●

15

12.0

12.9

14.4

15.8

10
5
0

2015

2016

2017

2018
(Current period)

2020(Target)(Year)

Number of Appointed Personnel
2016

2017

2018

2019 (April)

9 persons

5 persons17 persons

0 person

Declaration for the Promotion of Women’s Participation andAdvancement in the Workplace (Japanese)
http://positiveaction.mhlw.go.jp/declaration/●

http://positiveaction.mhlw.go.jp/declaration/add/search_detail/?id=1664●

Active Promotion of People with
Disabilities

Lion Sustainability Report 2019 44

Organizational
GovernanceIn order to make full use of individual abilities regardless ofwhether there is a disabilities or not, we proactively promote
people with disabilities thus developing a corporate culture to
improve the working environment and support such individuals
in the entire workplace. In March 2016, we established a special
subsidiary, Lion Tomoni Co., Ltd. and are promoting people
with disabilities. Lion Tomoni Co., Ltd. has 26 employees and 9
instructor (as of December 31, 2018) engaged in the activities
such as the management of interoffice mail and printing businesscards for all Lion employees.

Community Involvement
and Development

Lion is deeply aware that it is essential for women to work actively
in order to further strengthen our corporate value, and hence wehave addressed measures to advance the active participation of
women in their workplace. In line with the “Act on Promotion of
Women’s Participation and Advancement in the Workplace”, an
act enacted by the National Diet in 2016 to promote activities
by women as a part of their workplace, Lion has improved
childcare-related systems and implemented support measuresfor balancing work and child-care so that they can continue towork for a long time.
We are also making efforts to increase the percentage of female
employees at the management level to 20% or higher by 2020. In
2018, the percentage of female employees at the management levelwas 15.8% (2017: 14.4%). Lion’s Action Plans in accordance withthe “Act on Promotion of Women’s Participation and Advancementin the Workplace” and Declaration for the Promotion of Women’s

Lion’s Action Plans in Accordance with the Act of the Promotion of
Women’s Participation and Advancement in the Workplace (Japanese)

Consumer Issues

Approach for the Promotion of Women’sParticipation and Advancement in the Workplace

Fair Operating Practices* Personnel in a managerial position, which is at the level of an assistantmanager or higher.

Labor Practices

Since 2013, Lion has had the Regionally Based Employees Programwith the aim of finding and securing excellent personnel from among
our temporary employees, who are contributing greatly to thecompany, as well as enabling regular employees to choose diverse
working arrangements. The regionally based employees can selecttheir workplace from seven regions in Japan. Their compensation
and benefits are at a similar level to regular employees.

20.0

20

Regionally Based Employees Program

Human Rights

In order to respond promptly to changes in the businessenvironment, we are promoting on “Diversity”.
A team responsible for diversity has been set up within the
Personnel Department and has been implementing a variety ofmeasures to promote diversity while fusing management andemployee perspectives.

The Environment

Promoting Diversity

2018 Highlights

The “ReDesign FORUM” was held with the aim to convey directly
to management the passionate desire of employees, particularly
from young employees, to bring change to the company and to
rapidly implement their proposals.
(Please see Highlight 2, for more details)

for Lion” to the management. There were thirty-two entries. The
themes for this competition were chosen by the participants
who formed teams to present their research results directly to
management. One team was awarded the gold prize and two
teams won bronze prizes. The winning themes will be put throughfeasibility studies at the related divisions.
In 2019, we will replaces this program with new program called“NOIL” to generate business with new value. For “NOIL,” wewill recruit business ideas based on the “business that breaks
common sense of healthcare” to employee of Lion and domestic
Group companies. Aiming for creation of new business, we willbrush up with the support of an external company.

Lion’s Sustainability●

Employee Data
2015
Employees
Female employee ratio (%)
New employees*1(New graduates)
Re-hired retirees
Temporary employees
Female employees at the
management level*2
Employees with Disabilities
Employees who took childcare leave

2016

2017

2018

Number of Male

2,268

2,239

2,203

Number of Female

758

775

821

2,267
917

%

25.0%

25.7%

27.1%

28.8%
63

Number of Male

57

49

57

Number of Female

28

29

36

33

Number of people

262

250

216

210

%

8.7%

8.3%

7.1%

6.6%

Number of people

461

467

458

532

Number of people

135

149

170

186

%

15.8%

12.0%

12.9%

14.4%

Number of people

51

55

63

76

%

2.0%

2.2%

2.4%

2.8%

Number of Male

5

2

8

16

Number of Female

33

53

57

53

Employees who took shorter work
hours for childcare

Number of Male

0

0

0

0

Number of Female

58

40

57

60

Average overtime per month (hours)*1

Hours

12.1

12.3

12.5

13.7

%

51.8%

55.1%

50.7%

60.3%

Number of Male (years)

19.8

20.3

20.4

19.6

Number of Female (years)

17.4

18.0

18.0

16.8

6

4

1

2

2.4%

1.6%

0.4%

0.8%

Annual paid leave used*1
Average service years
Employees who resigned within three
years of entering the company*1

Number of people%

Applicable Scope : Non-consolidated (includes employees assigned to affiliates)*1 Some errors were found in past data and hence the figures have been revised.
*2 Female employees at the management level: Chief manager who take on an administrative position.
(Data is non-consolidated; excluding employees assigned to affiliates.)
Employee data related to domestic group companies are available on the website (Japanese).
URL https://www.lion.co.jp/ja/csr/employee/various/

Promoting Work-Life Balance
Lion strives to establish the working environment where employees
can produce results while emphasizing work-life balance.
●

Building an Environment Where
Employees Can Work DynamicallySince 2010, Lion has worked to reduce prolonged work andencourage employees to take paid leaves. In 2018, a weekly “Noovertime day” and monthly “No-overtime week” were implemented.
In order to facilitate understanding of management of working
hours, e-learning is provided for all employees. Furthermore,
under a labor-management agreement, we proactively encourage
employees to systematically take at least three days paid leave per
year with the aim of having them take more than 70% of paid leave.
We will make continuous efforts in this regard.
●

Programs to Support a Balance Between
Work and Nursing Care

As part of creating an environment that allows employees tocontinue to work without anxiety, Lion has enhanced support for
employees engaged in nursing care. In addition to ordinary annual
paid leave, we have in place programs for nursing care, including
accumulated leave for medical nursing care (accumulation of
expired annual paid leave), shorter work-hours for nursing care
(Short Hours Flextime System), and nursing care leave expanded

45

Lion Sustainability Report 2019

up to 365 days (minimum unit of one day). At the same time, wehave introduced a website to targeted employees aged 40 andprovided a variety of information on nursing care.
●

Work-at-Home System

The Work-at-Home System was introduced in 2015, as a flexible
way of working that is not limited inside the office. Lion has
been making efforts to raise business productivity and improve
employees’ work-life balance. We expanded the system to makeit usable for more employees starting from 2019.
●

Initiatives to Comply with the Act on
Advancement of Measures to Support
Raising Next-Generation Children

Lion has formulated an Action Plans in accordance with the “Acton Advancement of Measures to Support Raising Next-Generation
Children”, and we are actively working to create an environment
where all employees can exercise their capabilities fully whileachieving a balance between work and childcare. As a result, wehave achieved all the goals in our plans from Phase 1 to 5, and wehave received “Kurumin” certification as a company that supports
childcare. Our company have also received an exceptional “Platinum
Kurumin” certification from the Minister of Health, Labour and Welfare
as a company working on even higher-level standards in Phase 5.

and childcare as wellas to demonstrate theircapabilities.

Lion’s Sustainability

In the present period, we have newly formulated a 6th Phaseof our Action Plan with the period from February 2019 to
December 2022.
We will continue building a work-friendly environmentthat allows employees to achieve a balance between work

Act on Advancement of Measures to Support Raising Next-Generation Children Phase 6 Action Plan
Within the period of the Action Plan, implement support
measures to create a working environment in which
employees on childcare leave can smoothly return to work.

Goals 2

Within the period of the Action Plan, have 13% or more of male
employees take paternity leave, one or more taking related
leaves and 30% or more of employees take childcare or
special leave (for childbirth) .

Within the period of the Action Plan, promote measures forunderstanding and use of the work-at-home system andimplement for support the establishing the system.

<Action>• Expand target departments and employees for work-at-home system. Holdgroup briefings, workplace briefings, individual consultations, and othersimilar events to promote understanding and use of the system.
• Use internal newsletters to introduce cases of employee taking such leaveand promote use of this system as a shared experience that enhances
work-life balance.
• Improve the system after analyzing the system usage status at each
workplace and the results of usage details.

Human Rights<Action>• Introduce the childcare leave system to employees who submit childbirthnotification and to their superiors, and provide advice promoting use ofsuch leave.
• Use internal newsletters to introduce cases of employee taking such leaveand promote use of this system as a shared experience that enhances
work-life balance.

Number of Employees who Participated in Risk Simulation Training(Safety Training) in 2018
(Internal education)
Akashi Plant

Total

436 persons

58 persons

667 persons●

51 persons

122 persons

Safety of Facilities

Lion Sustainability Report 2019 46

Organizational
GovernanceOur company conducts facility inspections to maintain safety
through daily routine inspections and regular maintenance. Our
diligent performance of maintenance inspections contributes tothe ability to prevent failures and accidents before they occur.
There were zero facility-related accident in 2018. We will continue
to focus our efforts on passing down the technical know-how to
our employees as well as on providing facility-related training.

Community Involvement
and Development

Chiba Plant Odawara Plant Osaka Plant

Consumer Issues

In Collaboration with Our Employees (Japanese)
https://www.lion.co.jp/ja/csr/employee/

Occupational Safety

In 2018, the number of labor-related accidents was 26 (excluding
8 cases which occurred during commutes to work). If any
occupational accidents occur, the Safety Management Secretariat
at our Headquarters conducts on-site investigations, thoroughly
identifies the causes and takes thoroughgoing corrective response
measures. In order to prevent occupational accidents, it is crucial
to enhance our safety management system and heighten ourawareness of occupational safety. We will continue to promotemeasures to further improve individual safety awareness andsensitivity.

Fair Operating Practices* Occupational Safety and Health Management System (OSHMS)
A system to voluntarily conduct continuous safety and health management
through PDCA.

●

Labor Practices

Enhancing Group-wide Occupational Health and Safety Management System
We are taking steps to enhance our Occupational Health and Safety
Management System in order to achieve our Group objectives of “Zeroserious accident and zero serious incident” through a Lion Group. We
hold a “Safety, Hygiene and Disaster Prevention Meetings” twice a year
chaired by top management personnel, where ongoing initiatives arepromoted with the goal of fully eliminating risks related to facility safety
and occupational safety across the entire company. Our company has
added “disaster prevention” items into the “Occupational Safety and
Health Management System (OSHMS)” based on the guidelines ofJapan’s Ministry of Health, Labour and Welfare and has established
Lion’s unique “Safety, Hygiene and Disaster Prevention Management
System” for domestic group companies and started its operation from2009. And we are striving to raise standards of Safety, Hygiene andDisaster Prevention Activities.
Our domestic companies are also actively providing support tooverseas Group companies to aid in preventing occupational
accidents. In 2018, we established a “Safety and Disaster
Prevention Promotion Department” directly below the managementlevel, further strengthening the Lion Group’s Occupational Health,
Safety and Disaster Prevention Management System.

The Environment<Action>• Start the Lion Career Village System and provide support for self-study whileon childcare leave and for career development after return to work.
• Provide occasions for exchanging opinions on career development at backto-work seminars with in-house instructors. Also provide explanations of thechildcare leave system for the superiors of employees taking childcare leave.

Goals 32018 Highlights

Goals 1

Lion-Style Activities for Making Healthy Behavior Habituals
Employee’s behavior with a high level of health awarenessand efforts to acquire sound health habits spontaneously is acontributing factor in the personal growth and life satisfaction ofa corporate citizen who has a full grasp of health maintenanceand improvement as well as work satisfaction. And it leads tothe improvement of corporate productivity and creativity, andwe believe that we can contribute to the whole society throughsustainable growth.
From 2019, we are adopting the concept of “ReDesign thehealth behavior to make it more natural, easy and enjoyable”
for implementation of “Lion-style Health and Productivity
Management 'GENKI' Action”. This is our initiative to encourage

employees to practice of heightened health awareness and healthbehavior on their own.

SocietyCompany

Employees

Contributing to society throughproviding healthcare products
and services
Realizing heightened
productivity andcreativity

Realizing personal growth and fulfillment
every day after working healthy,lively andsafelyGuidelines for Health (Japanese)
https://www.lion.co.jp/ja/company/compliance/health.php

Lion-Style Health and Productivity Management“GENKI” Action<Key Measures>Good life Enhancement for (K)今日を(I)愛する*。 * Life. Lovein Japanese

1. Establish an individualized health information system

We will work on development of a mechanism that makes use of AI to forecast future risks of lifestyle-related diseases
and contribute to voluntary behavior that improves health habits.

2. Promote preventive dentistry habits

We aim to be a company where all employees practice preventive dentistry throughself-care and regular visits at dental clinics and others as a leading company of oralcare.

3. Strengthen measures against three major cancer: lung cancer, stomach
cancer and colon cancer
In order to prevent cancer, we will establish a system that allows you to receive
voluntarily and periodically the screening examinations at regular health checkups
according to age and more accurate cancer examinations for applicant, andconsequently will lead to early detection and treatment.
We will implement an on-line program to support anti-smoking and improve ourenvironment to make anti- smoking easier.

Mental Health Initiatives

Lion established the “Mental Health Basic Policy” in 2004, andcontinually and systematically promoted mental care for employees
based on the “Guidelines for Maintaining and Improving Mental
Health of Workers”. In 2018, 99% of employees took the stresslevel check test. The results are compiled and analyzed by section/
department in such a way that individuals cannot be identified. And
the feedback is sent to responsible officers, applied in manager
training and otherwise applied to our ongoing organizational
measures.
●Management System

We are building a management system in which managementlevel, led by the president, participates in strengthening initiatives
and accelerating the deployment of our measures. Actual
measures developed include promoting cooperation between the
Health Support Office (including industry physicians and carers),
the Lion Health Insurance Society, and the person responsible forhealth management at each office.

47

Lion Sustainability Report 2019

Sleep and exercise

2. Preventive
Dentistry
3. Measuresagainstthree major
cancers

PhysicalMentalMental healthmeasures

4. Anti-Smoking

Consciousness

4. Anti-Smoking measures

●

Meal

1. Individualized Health Information System

Health Management Program for “Mental”, “Physical” and“Consciousness” (Japanese)
https://www.lion.co.jp/ja/csr/employee/health/#program●

Dental Checkups for All Employees

In collaboration with the Lion Foundation for Dental Health (LDH),
we are implementing dental checkups for all employees annuallyfrom 2002. In recent years we have introduced the Salivary Multi
Test (SMT) system and oral cameras to carry out oral healthguidance.
Preventive Dentistry Data on Lion Employees (Japanese)
https://www.lion.co.jp/ja/csr/employee/health/pdf/lion_health.pdf

We will implement a variety of measures geared towards specific age
groups under the themes of “Mental”, “Physical” and “Consciousness”
in order to realize “healthy minds and bodies for all”.
Selected as a “White 500, 2019 CertifiedHealth and Productivity Management
Organization Recognition Program”
Lion has been recognized as a “White 500,
Outstanding Certified Health and Productivity
Management Organization” for three consecutive
years.

Related SDGs

E

S

G

Lion’s Sustainability

Fair Operating Practices
Basic Approach(1) Commitment to prevent the acts of bribery and corruption as the LionGroup based on the Charter of Corporate Behavior(2) Elimination of profits by the acts of bribery and corruption, and request
cooperation for business partners(3) Designation of general manager for Anti-Bribery and establishment ofcompliance system

LION Anti-Bribery Principles
https://www.lion.co.jp/en/company/compliance/anti-bribery.php

Human Rights

In accordance with the global trend of reinforced legal regulations
against the acts of bribery and corruption, we set forth the “LION
Anti-Bribery Principles” in 2019.
We will thoroughly conduct business activity in compliance withlaws and regulations of the countries and regions where we
operate.

<Essence>

The Environment

Instituting the LION Anti-Bribery
Principles

2018 Highlights

In accordance with the “Lion Group Charter for Corporate Behavior” and the “Behavioral Guidelines”, we havemade efforts to “engage in fair, transparent and free competition and proper transactions” while “maintaining
sound and proper relationships with governmental and political bodies.” We also require business partners tocomply with laws and regulations. In 2009, Lion expressed its support for the ten principles of the UN Global
Compact. In 2019, we further set out the “LION Anti-Bribery Principles” and clarified our stance on preventing
corruption such as bribery.

Toward the Sustainable and Responsible Procurement

Procurement Principles
https://www.lion.co.jp/en/company/compliance/procurement.php

Promotion of Sustainability with Raw Material Manufacturers and Outsourcing
Contractors
overseas Group company in South Korea, initiated self-checks for
162 business partners. We will continue to promote sustainable
and responsible procurement activities with our business partners.

* Lion Group Supplier CSR Guidelines and Glossary

Consumer Issues

We request a self-checks every year based on the “Lion Group
Supplier CSR Guidelines*”, which shows the sustainability
initiatives expected from raw material manufacturers andoutsourcing contractors. In 2018, Lion Corporation Korea, an

Fair Operating Practices●

our company need to deepen the sustainability based on the“Procurement Principles”.
Also, regarding the palm oils which are Lion’s primary plantderived oils used as raw materials, we are aware that it is criticalto promote sustainable procurement and are proceeding with it.

Labor Practices

In our supply chain effort, we believe that our key issues are tostrengthen corporation with our raw material manufacturers andoutsourcing contractor partners and establish responsible supply
chain management. In order to alleviate any negative impact fromour business activities on the environment and society, and tosustainably develop mutual operations, both our suppliers andGuidelines including the following 5 subjects and 21 items
1.Human Rights/Labor Practices 2.The Environment 3.Fair Operating Practices 4.Consumer Issues 5.Compliancehttps://www.lion.co.jp/ja/csr/businesscustom/valuechain/pdf/jpn.pdf
https://www.lion.co.jp/ja/csr/businesscustom/valuechain/pdf/eng.pdf
https://www.lion.co.jp/ja/csr/businesscustom/valuechain/pdf/cn.pdf
https://www.lion.co.jp/ja/csr/businesscustom/valuechain/pdf/kr.pdf

Community Involvement
and Development

Japanese
EnglishChineseKoreanTimeline of Sustainable and Responsible Procurement Initiatives
Instituted the “Basic Policy Regarding Purchasing” and implemented appropriate procurement of raw materials and products.

2008

Established the “Procurement Principles” that clarified our social and environmental considerations. Conducted a questionnaire survey for domestic and overseas raw material
manufacturers and outsourcing contractors about their corporate activities regarding legal compliance, product service quality and safety, environmental considerations, labor
practices and human rights, and fair business transactions.

2013

Revised the “Procurement Principles” and clarified our stance to select business partners in light of legal compliance, environmental conservation, and respect for human rights.
Instituted the “Lion Group Supplier CSR Guidelines” and asked our business partners to conduct self-checks on their sustainability measures.

2014

Introduced an online CSR self-check system.

2019

Set forth the “LION Human Rights Policy” and the “LION Anti-Bribery Principles”, and clarified the stance of our initiatives for sustainable and responsible procurement.

Lion Sustainability Report 2019 48

Organizational
Governance

2005

●

The PDCA Cycle for Supplier
Sustainability Self-checks

●

Plan

Do

Establishment anddisclosure of
CSR Guidelines

Request for selfchecks based on
CSR Guidelines

Share the Procurement Principles
and CSR Guidelines with suppliers.

Ask suppliers to conduct online
self-checks.

Supplier Sustainability Overall
results and its progress of Supplier
Sustainability Self-checks (2018)
No response

2%

Requested
improvement17%

No need for
improvement

ActionCheck

Feedback andimprovement

Analysis ofself-checks

Give feedback to suppliers on
detailed results and ask for
improvement if necessary.

Analyze the responses andidentify suppliers that need
improvement.

In order to have the suppliers understand the importance of addressing sustainability, we have devised
a description of the circumstances surrounding sustainability in our request documents of the selfchecks. The self-checks has three stage of checking metrics and glossary in accordance with the levelof each initiative.

Response Rate Trend and Targets
2016 results

94%2017 results

99%

2018 results

98%

2020 objective

100%

81 %

Number of companies monitored:
A total of 610 raw material manufacturers and outsourcing contractors of Lion domestic group (534domestic and 76 overseas)2018 Results Summary• The response rate in 2018 was 98%, and the average score was 2.67 in threestages of 1 to 3 points, confirming that sustainability measures are being
taken across the entire supply chain.
• We are currently requesting cooperation from the 15 suppliers who did not
respond, through interviews and other measures.

Aiming for Sustainable Procurement of Palm Oils
We are actively promoting the utilization of plant-derived materials
that are carbon neutral and non-depletable. As one of the plantderived materials, we are using derivatives of palm oil – an oilthat is globally produced in large quantities. Palm oils are mainly
produced in Malaysia and Indonesia.
Palm oil production is increasing year by year because it is highly
productive and can be harvested throughout the year. However,with the rapid expansion of production, a number of issues,
such as the logging of tropical forests for development of new
farms and the shrinking of wildlife habitats accompanying it, etc.,
have risen at the production areas. Also, due to inappropriate
farming operations, various labor-management issues that lackssocial fairness, including terrible labor conditions with very little
consideration for health and safety, low paid labor, improper
treatment of immigrant workers, and child labor, have been raised.
Since 2006, Lion has been a member of the “Roundtable on
Sustainable Palm Oil (RSPO)”, which attempts to solve all of theseissues. In 2012, Lion Chemical Co., Ltd.’s Oleochemical Production
Site passed the supply chain certification system inspection andRoundtable on Sustainable Palm Oil (RSPO)The RSPO sets forth 8 principles and criteria that apply to sustainable palm
oil production, including “Environmental responsibility and conservationof natural resources and biodiversity,” “Responsible development in newplantations” and “Responsible care for plantations, plant employees andaffected local residents”. Only palm oil produced in compliance with theabove principles is treated as RSPO-certified palm oil.
https://www.rspo.org/

was certified as a plant that is allowed to handle RSPO-certified
palm oils. As a result of this, Lion started procuring RSPO-certified
palm oils from 2012. In 2018, we continued to move towards
the achievement of the 2020 target with procurement of RSPOcertified palm oil derivatives (certification rate of approximately
10%). We will continue with our efforts to procure sustainablepalm oil.

Target2020: All palm oil derivatives to be RSPO-certified
ColumnParticipation in the Japan Sustainable Palm Oil
Network (JaSPON), a Sustainable Palm Oil Platform
The “Japan Sustainable Palm Oil Network (JaSPON)” wasestablished in April 2019 to accelerate the procurement andconsumption of sustainable palm oil in the Japanese market. The
aim of this initiative is to resolve a variety of environmental andother such problems in Indonesia and Malaysia, which are the major
palm oil producing countries. As a consumer goods manufacturer ofpalm oil, Lion is participating in JaSPON.

Introduction of websites
In collaboration with our business customers(Japanese)
https://www.lion.co.jp/ja/csr/businesscustom/

49

Lion Sustainability Report 2019

E

S

G

Related SDGs
Lion’s Sustainability

Consumer Issues
Basic Approach2018 Highlights
The Environment

In order to provide products that will satisfy our customers, Lion carries out quality assurance activities at allstages from the very beginning of the product creation process to the customer consumption of our products.
Specifically, by identifying key requirements for each stage of corporate activities―product planning, productdevelopment, production, sales, and customer support―we are constantly pursuing customer satisfaction.
During product planning, valuable opinions received from customers are analyzed to identify customers’ needs.
At the stage of product development, the quality of the developed products are verified in respect to sevenmetrics including function and performance while considering easy-to-read and accessible labeling for ourcustomers. During production, quality is thoroughly managed within each process, and products that havepassed inspections are shipped with identifiable data for each lot, aiding in effective after-sale management. A
variety of information is sent to wholesalers and retailers through product explanations and sampling.

Product Development Incorporating Customer Opinions
Human Rights

Maximization of customers' satisfaction
Customers
Customer support

5

Process of developing safe and high-quality products
Product planning
Customer opinions and market
survey findings are reflected inplanning and form high target
quality for customer satisfaction.

Product development

Production

Products are developed byreplacing target quality into
technical parameters for design
quality.

Raw materials and production
processes are managed to resultin the manufacture of productswith stable quality.

Sales
Product information iscommunicated in an accessible
manner in order customers toascertain the product featuresand usage.

Group-wide Reliability Assurance System

Lion Sustainability Report 2019 50

Organizational
Governanceon the Quality Management System covering the entire supply
chain, we established the “Reliability Assurance Department” forthe purpose of further quality assurance.
In order to respond to growing social quality requirement levels,and to customer needs diversified by the business expansion ofdomestic and overseas Group companies, Lion will continue toprovide our customers with safe and high-quality products.

Community Involvement
and Development

To deliver on our promise of “providing superior products thatare helpful in the daily lives of people,” we are promoting thedevelopment of safe and high-quality products that can satisfy
our customers based on our “Quality Policy”. In 2014, weestablished the “Pharmaceutical Affairs and Quality Assurance
Department”, which has advanced our creation of quality
assurance and development support structures throughout LionGroup, including our overseas Group companies. In 2018, based

Consumer Issues

In order to realize happy lives for our customers, we are sharing and practicing the origin of “customers’ satisfaction”. By
responding to customer opinions and engaging in continuous improvements of product quality repeatedly, Lion will create
products that can heighten customers’ satisfaction.

Fair Operating Practices

Management

Labor Practices5

Developing Safe and High-quality Products
Product
planning

Planning products that further satisfy our customers

Customer
opinions

Analysis/deliberation

Lion'sproposals

Deliberation and approval of the proposal
Product Planning Meeting

Preparation ofa product
proposalMarketingresearch

Executive Committee

・Marketing
research
results
・Concept
・Target quality
level

Market analysis
and customer
research

Product
development Embody products with quality and safety care
Examination of contents andcontainers
Quality verification

Deliberation andchecking of labeling

Production Engineering Meeting

Seven metrics

Discussion and approval of development results❶ Function/performance❷ Usability❸ Safety❹ Product stability❺ Environmental friendliness❻ Appearance (incl. design)❼ Compliance with laws andself-imposed standards

Product Planning Meeting
Discussion and approval of productcommercialization plans

Executive Committee
Decision on commercialization

Quality Verification Meeting
When starting development, the validity of thetarget quality and matters needed to examine
development are confirmed.

Production

After the completion ofdevelopment, the validity of thedeveloped product is confirmed.

Confirm quality of raw materials,
packaging and containers.

Assess quality in trial production.
Survey market acceptability.

Safety assurance in the
manufacturing process isconfirmed.

Manufacturing

Perform quality
management ineach process
within eachprocess

Storage (shipment)

Product freshness is managed.

Provision of product quality information
Information is provided towholesalers and retailers toascertain the product featuresand usage to customers.

51

Process Safety
Verification Meeting

Quality confirmation under mass production

Preparation for initial manufacturing

Sales

Discussion and approval ofdevelopment results

Lion Sustainability Report 2019

Communicating via productinformation displays andsampling at stores, televisionand newspapers, ourwebsite, and other media.

In order for customers to use comfortably, we evaluate the safetyof materials (at the stage of raw materials, package and container)and during product use.

Safety of Raw materials

Safety of Raw materials (Japanese)
https://www.lion.co.jp/ja/csr/consumer/quality/#area03●

Scope of Safety Assurance
Unforeseeable andunreasonable usage

Irregular use

Foreseeable usage, but beyond
common belief (overly excessiveuse, or use for purposes very
different to those intended)

Mistaken use

Usage not intended by Lionbut which must be foreseeable

Normal use

Usage intended by Lion

Required Safety
Assurance

Recall Status of Varsan Hyosatsu Jet
Because the “Varsan Hyosatsu Jet for Flying Insects”and “Varsan
Hyosatsu Jet for Crawling Insects” led to fire-related accidents, Lion has
been voluntarily recalling such products since August 27, 2007. As ofthe end of December 2018, 1.48 million of these products have beenrecalled (recall rate: 45.7%). We would like to ask our consumers who
still have any of these products and reside in Japan to assist in the recall.
* Lion transferred the Varsan brand of insecticide to LEC, Inc., as of December 28, 2018.
However, Lion will continue to handle the voluntary recall of the products.

Community Involvement
and Development

Acceptable risk reduction
and caution

Reckless use

Consumer Issues*1 [VOC] Voice of Customers*2 [SNS] Social Networking Service (Facebook, Twitter etc.)

Fair Operating Practices●

In order to develop new products and improve our products
services, the inquiries received from customers are sharedacross the company through an information sharing system,
excluding personal information after registering in the database
under a strict personal information management system. Among
this inquiries, which is considered to affect customer satisfaction
and any findings from the voices of the customer who contacts
every day are reported daily to top management as a VOC*1 Daily
Letter.And Lion is making effort to improve Customer Support
Quality by grasping the customer’s perspective, and by earlyconsidering and responding to remedial measures at productplanning departments mainly. In 2018, we sent out 240 VOC Daily
Letters. The customers voices are widely collected and analyzed
not only from telephones and emails, but also from SNS*2 andthe like. Furthermore, in order to take advantage of customers’
perspectives in our business activities, an internal dedicatedorganization analyzes customers’ voices and proactively
disseminates information to respective departments.

Labor Practices

By considering the various uses of products as well as product use
by socially vulnerable customers, we perform safety evaluation of
our products from the perspective of avoiding risks at the stageof product design. Our company uses a checklist in our evaluation
to determine whether the product design ensures safety from
“normal use” to “mistaken use” cases. Even in the case of"irregular use", we assess whether risk reduction is possible andwhether risk is tolerated, and as necessary, we ensure the safetyof the product by displaying caution throughly. Additionally, at the“Quality Verification Meeting” consisting of related departments,
in order to prevent damage related to product use and to prevent
omission of items that should be checked for safety, we arechecking on the assumption of customer usage scenes. In caseof product trouble, we have an internal system due to respond to
product recalls promptly.

Human Rights

Safety During Product Use

Initiatives to Respond to Our
Customers

The Environment

First of all, we examine the safety of materials. As the next step, we
determine whether or not to use it after evaluating the sample andinvestigating supplier in order to ensure a certain level of quality.
In using the materials, they are classified into pharmaceutical,
quasi-drugs, cosmetics, food, and general products, and their
quality is inspected based on the inspection items and testing
methods appropriate for each classification before they are
actually accepted for use.

Lion are promoting to enhance the Advertising Management
System aiming to carry out responsible advertising activities for
all products (incl. food products and pharmaceuticals).
(1) Enhancements of the check system on advertising for all of our
products including food(2) Consultation with government agencies such as the Consumer
Affairs Agency as needed(3) Thorough legal training to employees
We will endeavor to enhance the Advertising Management System
to promote responsible advertising activities.

2018 Highlights●

Enhancement of the Advertising
Management System

Lion’s Sustainability

Approach to Safety and Reliability

https://www.lion.co.jp/ja/products/information/200708_01.php

Customer Support for Recall of Varsan Hyosatsu Jet Sprays

0120-670-225
Open: 9 a.m. to 5 p.m. (Japan time)(Except Saturdays, Sundays, public holidays, year-end/New Year’s holidays, andsummer holidays)

Lion Sustainability Report 2019 52

Organizational
GovernanceToll-free:Providing Helpful Information in the Daily Life and Promoting Educational Activities
Lion is actively engaging in communication with consumers
with the aim of expanding our creation and dissemination of
information that contributes to a healthy and comfortable life.
Survey and research data

Customer Opinions

Collection and accumulation of information

Creation of useful information

The Lion Comfortable Lifestyle Laboratories

Transmissionof news

EventsMeisters of Daily Life

Publications

Information
dissemination

Schools,
Documents
business partners,
facilities, etc.

Websites

Oral care seminar held by Meisters of Daily LifeMedia, etc.

●

Communication with Customers Using Consumer Information
Media, “Lidea”

Lidea is the Lion’s website to make their everyday life more comfortable and to share delightful idea
(tips and information) that enrich their hearts. Accurate information that is useful for consumers’ daily
lives is provided mainly by the “Meisters of Daily Life,” specialists with expertise on lifestyle information.

［Lidea ］

URL https://lidea.today/

We are enhancing our communication with consumers in various ways
by utilizing the information accumulated in Lidea.

Publishing a newsletter with lifestyle information
Lifestyle Tips
We publish newsletters
containing lifestyle topics
based on the analysis
of consumer-generated
information, including
customer inquiries, to meet
consumers’ needs.

Communications through mass media
Round-tableconference of lifestyle
information.
We hold seminars oflifestyle information
periodically for reporters
and editors fromtelevision, newspaper,magazines and websites .

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Lion Sustainability Report 2019

Two-way communication with consumers
Lidea Promotion
Project for Cities ofHarmonious Marriages
We hold events and send
information directly to
consumers and exchange
opinions.

Communicating with overseas consumers
Websites of our overseas
Group companies
Lifestyle informationaccording to the lifestyles ofeach country and region is
published on the website ofoverseas Group companies.

●

Advancement of 3Rs

As an effort to reduce containers and packaging materials, weare proactively promoting the 3Rs (Reduce, Reuse and Recycle).

are attached, and an “environmental logo” to products that fulfill
our original “Lion eco-standard” since 2014. The criteria for the“Lion eco-standard” are set based on the perspective of life cycle.

Example of Environmental Labels Attached to Products

Reuseof containers

RecycleWaste

Make containers
and packages morecompact

Increase refill products

Proactively use
recycled materials

Advancement of Renewable (utilizationof sustainable resources)

Using refills can reduce waste plastic
amounts by approximately 81%.
(Compared with 450g bottles,weight ratio)“TOP SUPER NANOX” bottle and refill(Super-Concentrated Liquid Laundry Detergent)●

CHARMY Magica bottle(Dishwashing Detergents)

In order to enlighten consumers of the importance ofenvironmental considerations through our products, Lion has put
an “environmental label” on which environmental explanations
Approximately 67% of thecontent (organic ingredient)consists of plant material.
For more information, please
visit our website for details.

Consumer Issues“TOP Platinum Clear”(Powder Laundry Detergent)

Fair Operating Practices

Promotion of Environmental
Communication through ProductsThis container is made withapproximately
10% (by weight) recycled plastic.

Labor Practices

Lion is addressing the issue of marine plastic, which has become
a global environmental problem, by promoting the use ofrenewables (utilization of sustainable resources) together with the
3Rs with a view to reducing containers and packaging materials

Human Rights●

Reductionof Usage

The Environment

Save water with one rinse.
For more information, please visit our
website.

2018 Highlights

Introduction of eco-friendly products (Japanese)
https://www.lion.co.jp/ja/csr/ecolion/#sec4

Lion’s eco-standard (Japanese)
https://www.lion.co.jp/ja/csr/ecolion/#sec2

Lion’s Sustainability

Offering Products and Information that Contribute to the Development of a Sustainable Society

Enhancement of Information Security
social media, information security, and information management
structure, and all of our employees participated in 2018. For
our overseas Group companies, we are enhancing information
security, including the protection of personal information, basedon local legislations.

Introduction of websites
In collaboration with our customers (Japanese)
https://www.lion.co.jp/ja/csr/consumer/

Lion Sustainability Report 2019 54

Organizational
Governance[Lion Group Social Media Policy] (Japanese)
https://www.lion.co.jp/smp.htm

Community Involvement
and Development

In order to thoroughly protect personal information and ensure
information security, Lion has established the “Personal
Information Management Regulations”, the “Basic Policy of
Our Information Management”, the “Information Management
Regulations,” as well as the “Information Security Regulations” inaccordance with "Act on the Protection of Personal Information".
In addition, with a view for employees to appropriately transmit
information when using social media (social networking services,
blogs, etc.), we have established "Lion Group Social Media
Policy" and its guidelines. As education for our employees, weare implementing e-learning every year regarding the risks of

E

S

G

Related SDGs

Community Involvement and Development
Basic Approach
Championing the spirit of our Founder Tomijiro Kobayashi, which is “Benefiting Society through Business
Activities,” Lion engages in the activities that contribute to improve sustainable society and planet in the areasof Health, Comfort and Cleanlinesswith the aim of realizing “healthy minds and bodies for all.”Also, with a view to continue our business, as it is necessary to co-exist harmoniously with an area closely
connected to our company, such as the location of our office sites, Lion works to solve regional and social
issues in cooperation with local residents, government agency and citizens’ groups. In addition, by increasing
opportunities for each employee to involve business-related educational activities, we foster human resourcesthat create new values on the basis of a high level of social and environmental awareness.
Environmental Communication
HealthComfortCleanlinessBusiness
Domains
Promotingoral health care

Co-existence
withcommunities

Basic
Policies

Supporting mental
and physical comfort

Establishingcleanliness/hygiene
practices and habits

Enhancementofpartnerships

Involvementof
employees

Initiatives for Environmental Communication●

Forest Maintenance Activities at the Lion
Forest in Yamanashi

Lion has always been deeply involved with water through“washing.” Since 2006, Lion has conducted maintenanceactivities of forest,which is a water source with the aim of fostering
environmental awareness among employees at the “Lion Forest in
Yamanashi”. In 2018, a total of 170 employees participated in ourforest maintenance activities as part of new employee training andvoluntary forest maintenance activities (twice last year).

●

Osagari* ProjectIn August 2018, Lion implemented the “Osagari Project” in order
to expand the “habit to value resources”. In this project, with thecooperation of the cleaning shop “Cleaning Senka,” clothes thatwere kept at home in enough wearable condition without damage
and stain were laundered with our products such as “TOP SUPERNANOX”, and then donated to the next person who can wear it
through Certified NPO “Japan Relief Clothing Center(JRCC)”. Thisis an activity that connects people
and people, and many customer
participated.
*hand-me-down in Japanese

Step 1 Receiving

Number of participating employees
Cumulative total participants

1,577

employees in total

Lion Forest in Yamanashi (Japanese)
https://www.lion.co.jp/ja/csr/social/forest/

55

Lion Sustainability Report 2019

Total Osagari received:

Step 2 Laundering with NANOX

31,171

items

Osagari Project (Japanese)
https://top.lion.co.jp/products/nanox/osagari/

Step 3 DeliveringActivities to Promote Oral Health Carethrough Foundations

The Lion Foundation for Dental Health, a public interest
incorporated foundation
https://www.lion-dent-health.or.jp/english/●“The Oral Health Event of Tooth Brushing for Children”, started in
1932, is held every year for elementary school students during aweek designated as the “Dental/Oral Health Week” (June 4th to10th). The 76th event in 2019, participating schools set the date

Cumulative total of

1,148,000 people
Activities for oral health promotion
for school children
Face-to-face educational activities withschoolchildren and their parents, and provisionof support for activities of health instructors
Participants: 4,717 schoolchildren
1,134 health instructors

Cumulative total of

23,277,000 people
Activities for (industrial) oral healthpromotion for adults
Education and instruction focused on the preventionof a periodontal disease and on maintenance/
improvement of “Dental and Oral Health” aimed at
employees of various companies.
Number receiving checkups: 14,316 people

Cumulative

2,106,000 people
Activities for oral health promotion
for the elderly (from 2007)
Provision of support to help maintain oral
functions to enable eating with their own teeth
and mouth over a long time in the futureParticipants: 47,012

Cumulative total participants:

approx.

Consumer Issues

The Oral Health Event of Tooth Brushing
for Children

Participants: 2,081 infants and preschoolers

Fair Operating Practices

3. Educational and training projects
Holding of various seminars and lectures for health instructors
and dental specialists

Childcare support programs in the area of“Dental and Oral Health” for expectant mothers,
infants, preschoolers and their parents

Labor Practices

2. Research and investigative projects
Research/Investigation on the importance of oral health forextending healthy life expectancy, and provision of information
on research results obtained through business and otheractivities to specialists and customers

Activities for oral health promotion
for mothers and children

Human Rights

1. Oral health promotion projects
Promotion of oral health activities at all life stages

Main Activities of LDH in 2018

The Environment

Three Public Benefit Services of LDH●

2018 Highlights

Lion has been working on promotional and educational activities
for oral health care since 1913, adhere to our consistent philosophyof “returning profit obtained through corporate activities to thesociety,” which has remained unchanged since the foundation of
the company. In 1964, Lion established a foundation called theLion Foundation for Dental Health (LDH), which was approved by
the Ministry of Health and Welfare of Japan (at that time). In 2010,
the Cabinet Office approved the change in the foundation’s status
to a public interest incorporated foundation, and LDH commenced
its operations. Through the three public benefit services shown
below, LDH has consistently been coordinating with the Japan
Dental Association, universities and administrations to maintainand promote dental and oral health of customers. LDH iscontributing to society at the forefront of oral health in order toimprove the quality of life of all people. Lion gives full support toits activities.

within the event period (10 days), and participated by watchingeducational DVD materials.In 2019, approximately 240,000
elementary school students participated in a total of 4,255 schools,
including participation from 6 Asian countries and regions.

Lion’s Sustainability

Enhancing Social Contribution Programs to Create Healthy and Comfortable
Living Habits

120,000 people

Implementation of highly-professional andhigh-quality treatment and preventive dentistry
activities based on the concept of “Risk Control
Dentistry*”

Community Involvement
and Development

Treatment activities

Diagnosed: 10,482

Cumulative total participants:

A scene from an elementary school which participated in the event

Number of participating elementary school students
Cumulative total approx.

1.69

1,858,000 people

Cumulative totals are total numbers since establishment of the LDH (1964)

millionLion Sustainability Report 2019 56

Organizational
Governanceapprox.

*[Risk Control Dentistry]
Customized dental treatment in which care methods are changed according to the risks ofcavity or periodontal disease of individuals.

Activities to Establish Cleanliness and Hygiene Practices and Habits
Lion has been working on activities to promote proper handwashing habits mainly with the “KireiKirei” brand, aiming for the
daily health and comfort of customers.
With a policy of “employees voluntarily conducting activities,”
Lion is striving for 100% of employees to involve in activities topromote hand-washing habits by the year 2050. From 2012 to2018, 1,074 employees participated (cumulative participation
rate 39.4%).
During the same period, approximately 31,000 preschoolers
participated in these activities. We conducted activities to promote
hand-washing habits at kindergartens, preschools, and public
facilities in the areas where our office sites are located acrossJapan, such as Ishinomaki City (Miyagi Prefecture), which has
been affected by the Great East Japan Earthquake and also an
area closely connected to our founder, and Sakaide City (Kagawa
Prefecture) where “KireiKirei” hand soaps are manufactured,as the main activity area. In addition, we conduct activities incooperation with our business partners and incorporate activities
to promote hand-washing habits in kindergartens and preschools
into the corporate training programs of young employees, leading
to improved employee awareness for community involvement.
Activities to promote hand-washing habits are also conducted in
Asian countries where “KireiKirei” products are sold.
We work with local governments as well. Since 2014, Sakaide City
and Lion Chemical Co., Ltd., the production base of “KireiKirei”
hand soap, have been jointly promoting the “KireiKirei CitySakaide” Project, aiming to spread and establish cleanliness andhygiene practices and habits among the citizens of Sakaide city.
(Oral health care educational activities were also initiated from
April 2019)
Number of participating preschoolers
Cumulative total approx.

31,000

Promotingoral health care (Japanese)
https://www.lion.co.jp/ja/csr/community/oral/

Establishing cleanliness and hygiene practice and habits (Japanese)
https://www.lion.co.jp/ja/csr/community/washing/●Initiatives for Hygiene and Health Care in Times of Disaster

It is important to pay attention to health especially in a disastersituation. Lion creates and distributes pamphlets/posters titled“Hygiene and Health Care in Times of Disaster” and provide
information on cleanliness and health care.
From 2017, we have started educational activities for local
residents in the areas of all of our office sites.
We will contribute to establish cleanliness and hygiene practices
and habits.

Information on Hygiene and Health Care in Times of Disaster
https://www.lion.co.jp/en/emergency-care/

Plant Tours
We consider plant tours to be an important contact point between
customers and our company. In order to have customers feelfamiliar with Lion’s products and see our operations placing
highest priority on safety and environmental conservation, wewelcome many visitors to the plants every year.
PlantsNumber of plants
tours

Plants tour
participants

Chiba

75

1,896

Odawara

83

1,838

Osaka

45

1,061

Akashi*

6

163

Total

209

4,958

*Plant tours were temporarily suspended due to the construction work.

Scene of experiment with greasy stain removal using“CHARMY Magica”
produced at the Chiba Plant
Arautan gymnastics, a hand-washing workout by preschoolers and company employees

57

Lion Sustainability Report 2019

E

S

G

Related SDGs
Lion’s Sustainability

Organizational Governance
Basic Approach
Lion’s top priorities for corporate governance are to increase management transparency, strengthen supervisory
functions, accelerate decision making and ensure compliance. By strengthening and enhancing its corporate2018 Highlights

governance systems, Lion aims to increase its corporate value.

Corporate Governance System

Human Rights

Compensation Advisory Committee were established to increase
management transparency and further enhance corporate
governance. Membership of these committees is comprised
mainly of 5 external officers(3 external directors and 2 external
corporate auditors), who are all qualified as independent directors.
The representative directors and all external officers exchange
information regularly (once a month, as a rule) and strive toenhance oversight and monitoring functions of management.
In addition, in order to reflect the opinions and advice of third
parties on legal compliance and management policies, we have
set up an “Advisory Committee” consisting of external experts.

The Environment

At Lion, oversight of management is governed under board ofcorporate auditor’s system. In March 2004, Lion adopted the
Executive Officer System and classified the functions that theBoard of Directors had previously carried out as follows: The Boardof Directors is responsible for “decision making and oversightfunctions of management” and the Executive Committee is for“business execution functions”.
The membership of the Board of Directors was reduced (from19 before the adoption of the Executive Officer System to 9
members currently) to ensure more substantial discussions andfaster decision making. A Nomination Advisory Committee andCorporate Governance System (as of April 1, 2019)

Labor Practices

Shareholders Meeting
Consultation
Response

Response

Reporting

Delegation Reporting

Proposals

Opinions andadvice on legal
compliance(Internal control relating
to financial reporting)

Reporting
Auditing

Fair Operating Practices

AdviceMonitoring

Accounting Auditors

Consultation

Board of Directors

Auditing(Supervision of management)
Decisions on the execution of importantbusiness matters
Auditing● Supervision of directors’ executive performance● Supervision of executive officers●(Legality, validity, andReporting efficiency audits,
compliance progress
audits)Senior Executive Committee
Basic policies for medium- tolong-term management plans andother major corporate strategy

Auditing

Lion Group Charter for Corporate Behavior; Behavioral Guidelines*CS/PL Committee:
CS: Customer Satisfaction
PL: Product Liability
Cross-departmental committee to promote quality assurance activities.

Report on Corporate Governance (Japanese)

Consumer Issues

Corporate Ethics Committee

https://www.lion.co.jp/ja/company/about/pdf/abo_gov.pdf

We believe that growing our business while reducing the burden on the global planet contributes to a sustainable
society.
From January 2019, the former “CSV Management Meetings” and the “Environmental Conservation Committee”
have been integrated in the newly established “Sustainability Promotion Meeting”. A member consisting of all
executive directors including the President and related departments, they will deliberate on the company’s “CSV
status of their execution.
The contents decided at the “Sustainability Promotion Meeting” is discussed at the Board of Directors and Executive
Committee as necessary, then reflected in the business activities of each business execution department.

Executive Committee
Discuss according
to the case
Sustainability Promotion Meeting
Reflect contents
of decision
Business execution department

Lion Sustainability Report 2019 58

Organizational
Governancestrategy”,“Sustainability Material Issues” and “Correspondence to environmental issues”and will monitor the

Board of Directors

Community Involvement
and Development

Sustainability Promotion MeetingPromoting Risk Management
In order to continue providing our customers with safe andreliable products, we have appointed a Director Responsible for
Risk Management who exhaustively controls and supervises
the risk of the whole Lion Group. Regarding risks related to theenvironment, quality assurance, accidents and disasters, we
examine countermeasures through various conference bodies,deliberate in the Executive Committee as necessary, and conduct
risk management. Each plant is certified with ISO14001 andeagerly working on quality management and environmental
conservation. In cases of physical emergencies, such as natural
disasters and accidents, we are reporting the facts of the eventto the President and the Corporate Auditors, and others, while
reporting the status of our response to the Executive Committee
and the Board of Directors in accordance with the Emergency
Response System.
Also, among the various risks that may arise while doing business,
the following five points are listed as the main items that may
particularly have a significant impact on investor judgment andare disclosed in the Company’s Securities Report.

1. Product quality evaluation 2. Raw material price fluctuations
5. Earthquakes, other natural disasters●

Business Continuity Plan (BCP)

Lion is pressing forward with the creation of systems tominimize damage and to ensure continue business operations
so that we can provide products to customers even in casesof big earthquake, spread of infectious disease (pandemic), or
other such contingencies. In cases of earthquake disaster, we
will follow the “Manual on Countermeasures for Earthquake
Disaster”, and if a pandemic due to a novel influenza virus orother infectious disease is foreseen, we will follow the “Manualon Countermeasures against Novel Influenza and Other Infectious
Diseases” and our comapany will set up a task force accordingly,
and response to it. We will judge whether or not to activate BCP
according to the scale of the disaster and the disaster situation.
However, if the BCP is activated, our system is designed to give
top priority to businesses that supply consumer products.
For risks that may have a serious impact on our business, weorganize the countermeasures and report it to the Executive
Committee annually.

3. Exchange rate fluctuations

4. Major lawsuits, etc.

Preparation of Internal Control Systems
We have put systems in place to ensure the appropriateness of theLion Group’s operations in accordance with Japan’s Companies
Act and the Ordinance for Enforcement of the Companies Act.
With regard to the systems for evaluating and auditing internal
control with respect to financial reporting, as prescribed inJapan’s Financial Instruments and Exchange Act, we have been
establishing controls at the company-wide and business processlevels. Evaluations of the effectiveness of our internal control
are made by the Auditing Office, which reports its findings to
the President and corporate auditors. It also reports to the Boardof Directors on a regular basis. As a result of these evaluations,
we have determined that Lion’s internal control with respect tofinancial reporting in 2018 was effective, and we submitted ourInternal Control Report along with our Securities Report to thePrime Minister in March 2019.

●

Internal Audits

The Auditing Office implement audits on the operating statusof our various business units in terms of their legality, validity,
efficiency, and risk management in order to establish a foundation
for healthy business activities. Audit coverage was expanded toinclude overseas Group companies from 2018 onwards. It is adistinguishing characteristic of our company that informationexchange is carried out very closely with corporate auditors andthat audits are conducted jointly. We will further deepen thiscollaboration. Audit results and the status of improvements arereported to the President after each audit. The corporate audit
results are summarized and reported to the Board of Directors
twice a year, thus serving as PDCA management of our audit
operations. Reports are also provided to the Executive Committee,
allowing information to be shared with the operating departments.

Securities Report (Japanese)
https://www.lion.co.jp/ja/ir/library/yuhou/

UN Global Compact
The UN Global Compact (UNGC), in which Lion has participated since 2009, is avoluntary initiative of companies and organizations aiming to realize ten principles
in the areas of “Human rights”, “Labor”, “Environment” and “Anti-Corruption”. Lionis also a member of the Global Compact Network Japan (GCNJ), and participates
regularly in subcommittee activities for the purpose of promoting member companies’
CSR activities.

59

Lion Sustainability Report 2019

UN Global Compact
https://www.unglobalcompact.org/
Global Compact Network Japan (Japanese)
http://ungcjn.org/

●Compliance Awareness Survey

0

20

40

60

80

100 (%)

92.0%

7.3% 0.7%

2017

92.2%

7.5% 0.3%

2018

95.2%

4.6%

(Year)

Feedback received

Not received

0.2%

No response

Questionnaire survey in which respondents anonymously answer about, such ascompliance status toward the Lion Group Charter for Corporate Behavior, whether
there was feedback from the results of the previous Compliance Awareness
Survey, and awareness of the Heart Hotline.

●

Raising Awareness of the Hotline

Report asneededBoard of Directors

Corporate Ethics
Committee
Set up as needed

The Ethics Evaluation Committee(consisting of external experts)

Changes in AL Heart Hotline internal recognition rate
2016

95.3%

2017

95.8%

2018

98.5%

AL Heart Hotline Consultations and Notifications

In 2018, as the hotline has been recognized in the company andthe environment made it easy to consult, there were 23 casesof consultation and notifications. Although, there were no cases
to be judged as serious misconduct, and all the cases wereappropriately addressed and resolved.
Content of Consultations andNotifications Made

2016

2017

2018

Harassment behavior

3 cases

9 cases

15 cases

Personnel and labor
management issues

9 cases

5 cases

6 cases

Others4 cases

4 cases

2 cases

AL Heart Hotline (Japanese)
https://www.lion.co.jp/ja/company/compliance/index.php (in Japanese)

Initiatives for Compliance in Overseas Group
Companies
Aiming to embed compliance throughout the entire Group, our overseas
Group companies are also promoting compliance initiatives. We are
introducing a part of our overseas initiatives such as familiarizing
employees with the “Lion Group Charter for Corporate Behavior” throughoffices, employee handbooks and the intranet, and strengthening efforts
to prevent corruption based on the “LION Anti-Bribery Principles”.

Sustainability Management (Japanese)
https://www.lion.co.jp/ja/csr/management/
Embedding Compliance (Japanese)
https://www.lion.co.jp/ja/csr/management/compliance/

Lion Sustainability Report 2019 60

Organizational
Governance

Lion has set up the internal and external whistle-blowing system“AL (All Lion) Heart Hotline” and we are taking steps to raiseawareness of it among all employees, including temporary staff.
Its recognition rate among employees was 98.5% in 2018.

Director Responsible
for Corporate Ethics

Community Involvement
and Development* Compliance Awareness Survey(lawyer)

Report resultsof investigation andInstruction
countermeasures

Consumer Issues

2016

ReportingExternal Contact

Fair Operating Practices

Percentage of Employees Who received Feedback from theSurvey Results

Internal Contact(general manager specializedin corporate ethics)

Feedback

Labor Practices

All domestic employees of Lion Group (incl. part-time workers)
are asked annually to complete the “Compliance Awareness
Survey”. In 2018, the survey was conducted for the fifteenth time
(approximately 95% of the target 4,373 employees responded).
The survey results are reported to management and feedback
is provided to individual divisions in order to help maintain andstrengthen our compliance systems. Every year, opinions suchas problems in their workplace environment are solicited to thesurvey, and each of them leads to improvement.

Consultations
Reportcontents of andconsultation/ Notifications
notification

Feedback

Human Rights

Lion conducts e-learning and other training periodically once every
half-year. In 2018, in addition to reading through and committing
to the “Lion Group Charter for Corporate Behavior”, our e-learning
provided the training regarding the Lion conceptual approach toquality, the basics of labor management, workplace harassment(Incl new content of LGBT matters since 2018), information
security, our information management system, risks of social
media and basic knowledge on insider trading regulations. Since
2019, we offered lesson about “LION Human Rights Policy” and“LION Anti-Bribery Principles”

Consultations andNotifications

The Environment

e-Learning Training

Consulter/Informer(employees of the Lion Group, temporary staff, or external business partners)

2018 Highlights●

The Systems of the AL Heart Hotline

Seeking solutions/Resolving Problems

The Corporate Ethics Committee, chaired by the Director
Responsible for Corporate Ethics, works proactively to foster
compliance awareness within the Lion Group. The basis forcompliance is the “Lion Group Charter for Corporate Behavior(p. 3) “ which is distributed in pamphlet form to all employees andis publicly available on Lion’s website.
In addition, taking the movements of strengthening legal
regulations toward acts of bribery and corruption in eachcountries into consideration, we established the “LION AntiBribery Principles” in January 2019.

Lion’s Sustainability

Embedding ComplianceThird-Party Review
2018 was the first year of the “LIVE Plan,” the Mediumterm Management Plan, to realize the new Management
Vision of “Becoming an advanced daily healthcarecompany,” and Lion advanced further development of its
sustainability activities. This report introduces a series ofLion initiatives from a variety of approaches.
Through out the whole, what left a first impression was that
progress was made in integrating sustainability activities
and management. Specifically, the intention of theManagement Vision and the desire to realize sustainable
management are stated in easily understandable terms
in the Message from the Management in the beginning of
the report. The keyword of “ReDesign” is used effectively,
and the report has an excellent structure with a rich story.
The structure is developed first in terms of the growthstrategy of globally deploying value creation by meansof Lion’s contribution to improving lifestyle habits. Thisis then tied in with the main content later in the report,
in terms of the employee’s decent work, which is an
important management foundation. The “Sustainability
Promotion Meeting” was established in January 2019,and progress of the Sustainability Material Issues andObjectives is now managed integrally with the LIVE plan.
This is very persuasive as an initiative that substantiates
the commitment of top management in terms ofgovernance.Furthermore, the way that Lion’s Value
Creation Model is expressed in a form that emphasizes
the connection between business activities / strategies
and social value is also effective in conveying the linkage
with management in an impressive way in conjunction
with the start of the LIVE Plan.
The following 2018 Highlights provide more specificexplanations of the grow strategy and foundationthat make up the value creation model. They clarify
the significance of oral healthcare as the core of value
creation, as well as your company’s superiority, andthe story that ties up with expansion into the growthmarket of Asia is readily understandable and persuasive.
In addition, the “Innovation for Decent Work” initiative,
combined with the content of the formulation andpublication of the “LION Human Rights Policy” that is
linked to global expansion and the practice of Health andProductivity Management, clearly shows your company’s
stance on “people”, the foundation of value creation. Last
year, I proposed enhancement of information disclosureof Health and Productivity Management as a material
that indicates your company’s strength. Consequently, I
am impressed with the attitude of responding sincerely to
external voices and strongly felt the Lion-Style in terms ofextending scope of Health and Productivity Management
to“Consiousness”

andconcept thoroughly.

61

Lion Sustainability Report 2019

implementing“ReDesign”

Keisuke Takegahara
Executive Officer,
Deputy Chief Research Officer
Development Bank of Japan Inc.

Additionally, your company formulated new environmental
objectives in the “LION Eco Challenge 2050” as a measureaddressing environmental problems that are urgent issues
and set long-term objectives regarding climate change andresource recycling with a view to 2050. In the context of ESG
investment rapidly becoming the mainstream, these points
could be considered well-timed responses that provide
information regarding the sustainability of the businessmodel anticipated by capital markets.
The Lion Sustainability Report 2019 shows that there issteady evolution underway as a medium for conveying
these kinds of new movements in a way that is readily
understandable to a variety of readers. As an extensionof this, I have some expectations for the future that I willstate here. First, as a theme for the near term, it would begood to further heighten your consideration in addressing
the marine plastic problem that has recently emerged. It
is a difficult problem with aspects that consumers, who
are the users, will have to be relied on to address. In
Lion’s case, however, as you encourage people to replace
their toothbrushes regularly as a necessary means forraising the effectiveness of oral healthcare, you are also
at the same time building and operating a system forcollecting and recycling those toothbrushes. Considering
the circumstances today, I think that illuminating these
aspects of Lion is important in terms of risk management.
In the medium to long-term, Lion has built a system forpromoting sustainability management at a higher level than
before. It may be appropriate, therefore, to consider the nextstage of this, which would be to show in greater depth anddetail the value creation brought about by Lion’s businessactivities. Specifically, the potential effect that oral healthcare
has in reducing potential healthcare costs, which is presented
here on a trial basis, could be estimated and disclosed, firston a domestic basis that could then be expanded in phases
as deployment becomes global. I expect that this would
become a trailblazing gesture as disclosure of the positive
impact that comes with your business activities. For most
corporations, such disclosure of impact is a medium to longterm theme, but it seems to me that Lion is in a position thatallows it to take the lead in this trend.
I look forward to seeing the continued evolution of thisreport throughout the period of the LIVE Plan.

Lion’s Response
With

the

founding

spiritof“Benefiting

Societythrough Business Activities,” Lion has continued torespond to social issues that change with the times
through technological innovation. As the environment
surrounding our company changes, we have promoted
the Management Vision “Becoming an advanced daily
healthcare company” as our vision to be realized by 2030.
We will continue to realize “healthy minds and bodies

Kenjiro Kobayashi
Director, Senior Executive Officer
Director in Charge of CSV Management
Department

for all” through the “ReDesign” of the everyday rituals to
become more natural, easy and enjoyable.
Regarding the integration of sustainability activities andpromote the 3Rs (Reduce, Reuse, Recycle) together

management that were evaluated in the third-party review,

with our “Renewable” activity in order to contribute to

we promoted “ReDesign” activities that change the way

heightening consumers’ environmental awareness more

employees think and work, and ”Innovation for Decent

naturally. At the same time, we will strengthen our wide-

work ”, while advancing the creation of a company-wideranging initiatives, including use of doubles the amountworking environment. Additionally, in January 2019, weof recycled plastics and bio-mass plastics with the aim ofestablished the “Sustainability Promotion Meeting” inrealizing advanced resource circulation.

order to strengthen our companywide CSV strategy,

In addition, regarding the value creation brought about

Sustainability Material Issues and environmental issues.

by business activities as a medium to long-term theme,

Furthermore, we clarify the creation of business value

our company will verify the effects of oral health careand social value by solving social issues in the value

on human health and organize causal relationships andcreation model, and promote management from a longer-

provide information, products and services that areterm perspective that simultaneously contributes to a

intrinsically valuable in order to improve and establish

sustainable society and achieves business growth.

consumers’ awareness of prevention.

As regards the marine plastic problem, by promoting

Going forward, we will continue acting by means of two-

toothbrush collection and recycling that takes advantage

way communication with our stakeholders to strengthenof our business characteristics, we are working to solve

Lion’s initiatives for sustainability. We will act to promote

the issue, and simultaneously, to improve the healthmanagement that can make us a highly trusted company

and recycling awareness of consumers. We will further

with the ability to contribute to achievement of the SDGs.

Evaluation from External Sources / Participation in External Groups
Status of Inclusion in SRI Indices
Lion is engaged in addressing issues not just on the financial side, but also on the environmental and social side, and are included in
multiple SRI (socially responsible investing) indices.

THE INCLUSION OF LION CORPORATION IN ANY MSCI INDEX, AND THE USE OF MSCI LOGOS, TRADEMARKS, SERVICEMARKS OR INDEX NAMES HEREIN, DO
NOT CONSTITUTE A SPONSORSHIP, ENDORSEMENT OR PROMOTION OF LION CORPORATION .
BY MSCI OR ANY OF ITS AFFILIATES. THE MSCI INDEXES ARE THE EXCLUSIVE PROPERTY OF MSCI. MSCI AND THE MSCI INDEX NAMES AND LOGOS ARE
TRADEMARKS OR SERVICE MARKS OF MSCI OR ITS AFFILIATES[C1].

Participation in External Organizations

Evaluation and Certification

Lion Sustainability Report 2019 62

Published by

Lion Corporation

Inquiries
CSV Management Department,
Lion Corporation 3-7, Honjo 1-chome,
Sumida-ku, Tokyo 130-8644, Japan
Website (English): http://www.lion.co.jp/en/
Tel: +81-3-3621-6275 Fax: +81-3-3625-8625