“Besides supporting us with setting up thecampaign, Taboola’s account team provided
us with really helpful insights and optimization
tips. Especially since the campaign was live innine different European countries, they were
instrumental in monitoring ad performance andensuring we met our goals. In fact, Taboola’s native
ads outperformed other video formats across key
metrics like eCPM, VTR, CTR, and CPC.”- Julia Ruhland, Senior Kampagnen Managerin
Display & Programmatic

30%

Lower eCPM Than
Other Video Formats

65%
H OM EBORA & TERRITORY MEDIA Increase
Awareness at 30% Lower eCPM withTaboola Video Ads

Higher VTR Than
Other Video Formats

2X

Higher CTR Than
Other Video Formats

COMPANYBORA is a German company that sells premium built-in
kitchen appliances with innovative technology and design.
TERRITORY MEDIA is a full-service agency that provides
holistic, 360° consulting across all media types.

CHALLENGE
Increase awareness for BORA’s unique cooktop
extractor by launching a video campaign across nine
European countries.
SOLUTION
Use Taboola Video and Motion Ads to reach target
audiences in native, brand-safe environments.
RESULTS
Compared to other video formats, Taboola Video Ads
achieved a 30% lower eCPM, 65% higher VTR, and2X higher CTR.

BORA Promotes Innovative Kitchen Applianceswith Taboola Video and Motion Ads

Introduction
BORA Vertriebs GmbH & Co. KG is a
German company, founded in 2007, that sells
premium built-in kitchen appliances like thecooktop extractor system and steam cooking
and baking systems. Since September 2023,
BORA’s product range has expanded toinclude additional categories: refrigerationand freezing systems, lighting and additional
supplies, and accessories. BORA’s mission
is to revolutionize the kitchen as a living
space by providing extraordinary products forextraordinary experiences.
TERRITORY MEDIA is a full-service media
agency that provides holistic, 360° consulting
expertise across all media types to increasecampaign efficiency and performance.

BORA Targets Customers in Brand-Safe
Environments with Taboola Native Ads
BORA sells high-quality, built-in kitchen appliances with impressive design
standards. For this latest campaign, BORA wanted to put its innovative
cooktop extractor system in the creative spotlight. Instead of pulling cooking
fumes up into a bulky hood, the cooktop extractor draws them directly from
where they originate — be it a pot, pan, grill, or roaster.
To drive awareness for this unique solution, BORA was looking to launch avideo ad campaign across nine European countries. And they didn’t just want
to rely on traditional programmatic video campaigns. After all, an innovative
product needs an innovative ad campaign. So they tested native video ads,
which match the form and function of their surrounding content.
That’s where Taboola came in.
As a leading native advertising platform, Taboola helps more than 15,000
advertisers reach their target audiences across the open web — inenvironments where they’re already engaging with content and ready toconsume something new.

With Taboola, BORA was able to scale their campaign throughout nine
European countries while still meeting their high standards for brand safety.
They tapped into Taboola’s vast network of over 9,000 premium, vetted
publisher properties and used the platform’s geotargeting capabilities toreach just the right audiences.

Taboola Video Ads Achieve 65% Higher VTR thanother Video Formats
BORA and TERRITORY MEDIA launched Taboola Video Ads to educate
potential customers about their products and drive users to a landing page
where they could learn more. To grab attention and increase engagement,
BORA also experimented with Taboola Motion Ads. These ads include
short, GIF-like videos are designed to increase clicks and conversions while
lowering costs.
The results speak for themselves. Compared to other video ad formats,
Taboola’s native ads achieved a 30% lower effective cost permille (eCPM), 65% higher view-through rate (VTR), and 2X
higher click-through rate (CTR). Overall, Taboola helped BORA
and TERRITORY MEDIA increase awareness among their target
audience at more efficient costs.