“The best part about Taboola’s push
notification solution is how effortlessly it
integrates into our daily editorial operations.
When a story breaks, we can have thenotification in front of our readers inseconds.”- Frances Sheen, 7NEWS.com.au
Editor-in-Chief

4%

Of Website Traffic
Driven by Taboola
Push Notifications

Hundredsof Thousandsof Monthly Active Users

NEWS

7NEWS Drives 4% of Website
Traffic with Taboola Push

5%

Increase in Pages
Per Visit

COMPANY
7NEWS is the leading broadcast news service
in Australia. Through its digital platform,
7NEWS.com.au, the publisher delivers freelocal, national and international news toaudiences in major metropolitan markets
through a dedicated team of reporters, editors
and video producers in newsrooms across thecountry and around the world.

CHALLENGE
Acquire and engage audiences acrossAustralia, driving people to the7NEWS.com.au website.

SOLUTION
Implement Taboola Push to increase repeat
website visits and engagement from loyal
users. Use Taboola News to reach newaudiences across devices from partners.

RESULTS

7NEWS delivers real-time alerts to loyal
users with Taboola Push.

Taboola Push now accounts for almost 4%of 7NEWS’ total website visits¹, with hundredsof thousands of loyal users opting into theservice. 7NEWS was also able to achieve a
5% increase in pages per visit².

Introduction
7NEWS is the leading broadcast news
service in Australia, delivering bulletinsfrom seven metropolitan studios acrossthe country, as well as local and regionallocations. One of the most-read sites
in the nation, it publishes free local,
national and international news via a
dedicated team of reporters, editors andvideo producers in newsrooms acrossthe country and around the world.

7NEWS Drives Website Visits with Real-Time
Taboola Push Notifications
7NEWS.com.au is always looking for fresh ways to increase

For 7NEWS, Taboola recommended push notifications— a high-performing channel that allows publishers tore-engage website visitors with one-click subscriptions.

site traffic and engagement. Taboola had just the solution. AsWith Taboola Push enabled, 7NEWS was able to deliver

more than 9,000 premium publisher properties unlock new

and mobile devices, driving them back to the site fora leading content recommendation platform, Taboola helps

real-time alerts to loyal users across desktop browsers

opportunities to drive website traffic, engagement

further engagement.

and monetisation.

Hundreds of Thousands of Loyal ReadersEngage with Notifications Powered byTaboola Push“For 7NEWS, acquiring and engaging new audiences as wellas driving direct traffic has always been a priority. Taboola
Push aligns with our goals, and has become a core tool in

the 7NEWS editorial product suite.” - Claudio Russo, Senior
Product Manager, 7NEWS.

7NEWS implemented Taboola’s Audience Exchange solution
to cross-promote its top-performing content on otherpremium publishers’ pages. This way, the site could reachengaged audiences in trusted environments across the web.

1. Taboola Backstage, Aug 2022-Mar 2024, Visit Value report, Taboola Push
pageviews as a percentage of total referral traffic pageviews.
2. Taboola Backstage, Jan-Mar 2024, Visit Value report, Taboola Pushaverage views per visit vs all referral traffic

The results were remarkable. In the last 18 months, Taboola

Push grew to account for almost 4% of 7NEWS’ total website
visits, with hundreds of thousands of loyal users opting intothe service. Now, 7NEWS editors are sending an averageof five notifications per day – re-engaging loyal users with
content selected for maximum impact.

Looking ahead, 7NEWS plans to implement Taboola’s coreofferings into its mobile app to further increase site visits,

as well as expand its relationship with Skimlinks, Taboola’s

built-in widget for delivering e-commerce recommendations
across publisher properties.