CaseStudy“Summit Media has a diverse portfolio of 14 digitalbrands catering to audiences with very specificneeds and wants. For us to understand and serve
them better, we cannot ignore data—what they
read, watch, search for, or share on social media
at any given time.
Taboola Newsroom presents this information ina visually appealing, easy-to-digest way that oureditors love and base their content decisions on.”- Jillian Gatcheco, Deputy Editorial Director, Operations andProduct Development.

ME D I A

Taboola NewsroomAlerts Support Summit
Media’s Editorial Teamsin Making Fast,
Data-driven Decisions

50%Of Newsroom Alerts
are Acted on by theSummit Media Team

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CaseStudy

COMPANY
Summit Media is the leading digital media network forFilipinos, creating useful, entertaining, and inspiring content
that will help them lead better lives and help them get ahead.

CHALLENGE
Summit Media wanted a data-driven way to understandtheir readers better, so that they could serve them better.
SOLUTION
Deploy Taboola Newsroom on Summit Media digitalbrands to inform their editorial teams’ decisions.
RESULTS
Now, over 50% of Taboola Newsroom Alerts are acted onby the Summit Media Team.

Over 50% of Taboola Newsroom Alerts areacted on by the Summit Media Team.

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INTRODUCTION
Summit Media is one of the biggest digital
lifestyle publishers in the Philippines with over
31 million unique monthly users. Summit
Media uses Taboola Newsroom across all
14 of their properties to bring data into theirnewsroom.
Since the launch of the partnership, Taboola
has become an important revenue contributor
for Summit Media and Taboola Newsroom
has become integral to the Summit Media
editorial teams’ workflow.
Summit Media aims to be the leading digital
media network for Filipinos and has integrated
Taboola Newsroom in order to use data tounderstand and serve their readers better.

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SUMMIT MEDIA USES DATA-DRIVEN SIGNALSFROM TABOOLA NEWSROOM TO MAKECONTENT DECISIONSPowered by Taboola’s predictive engine and massive data set of over
1.5B internet users, Taboola Newsroom helps the Summit Media
team make informed decisions about actions their editors need to takein order to optimize engagement on each of their websites.
When Summit Media began working with Taboola Newsroom, theTaboola team conducted multiple training sessions, coaching andaudience development support for all of 14 Summit Media editorial
brands, providing customized tutorials based on each team’s needs.
Taboola Newsroom consolidates major data points related to searchand social traffic, and also sends traffic reports which the team uses asa starting point for planning their editorial content.
The teams act on at least 50% of Taboola Newsroom’s alerts, andthese alerts, combined with editorial insights, help the Summit teams
make more effective decisions.
With Taboola Newsroom’s alerts, the team acts quickly to produce
more relevant content in order to maximize pageviews from their articles.
“If we get an alert about a particular story that’s gaining traction onsocial media, we usually prioritize that for optimization. The alerts also
help us identify which stories to highlight on our homepages.
There’s very little guesswork, and it speeds up decision-making for busy
editors,” said Gatcheco.

EDITORIAL TEAMS WORKING REMOTELYALIGNED USING TABOOLA NEWSROOM
Due to the current pandemic which prompted many offices to moveto a work-from-home arrangement, all of Summit Media’s editorial
teams are working remotely.
Taboola Newsroom’s data gave the different teams a singularreference point in order to help Summit Media’s editors all refer tothe same information at the same time.
According to Gatcheco:“Working remotely means sending each other tons of screenshots
to illustrate one’s point, and to make communicating easier. Taboola
Newsroom’s aesthetically-pleasing layout is a fantastic way toquickly and easily inform teammates of a surge in pageviews, or a
dip in engagement.”
Taboola Newsroom presents this data in an easy-to-digest
way that the Summit Media editors trust and base their content
decisions on.
“We would get data from various sources, but Taboola Newsroom
put all the major points together in a mobile-friendly format that’s sostraightforward and effortless to read,” said Gatcheco.