“Our goal was to leverage the Taboola network toreach the largest possible audience while minimizing
the cost per subscription. With Taboola nativeadvertising, we were able to engage our audienceat the optimal time and in a sincere and impactfulmanner, outperforming our social campaigns across
key metrics.”- Merve Naz Atmaca Özdurak, CMO, BluTV- Davit Kohen Kutucu, Digital Marketing Manager,
BluTV & Ece Nur Biçer, Senior Performance Marketing
Specialist, BluTV- Hilal Çiftçi, Account Executive, Hype & Simge Albere,
Account Executive, Hype

121%
Increase in CVR

82%

Increase inConversions
ENTE R TA I NMENTHow BluTV & Hype Increased CVR
by 121% with Taboola Image Ads

79%Lower CPM
Than YouTube

COMPANYBluTV is Turkey’s leading subscription video-on-demand(SVOD) entertainment platform. Hype is an agency thatdelivers business results for leading brands powered bydata-driven advertising and marketing technologies.

CHALLENGE
Drive awareness and subscriptions by promoting anew series featuring Behzat Ç., a beloved and iconic
figure in Turkey.
SOLUTION
Use Taboola Image Ads and High Impact Placements
to reach target audiences across the open web.
RESULTSWith Taboola and Hype, BluTV drove a 121%
increase in CVR, 82% increase in conversions,
7% decrease in bounce rate, and 79% lower
CPM than YouTube.

BluTV and Hype Launch Taboola Native Ads
Across Premium Publisher Sites

Introduction
BluTV is Turkey’s leading subscription
video-on-demand (SVOD) entertainment
platform, accessed via computers, mobiledevices, and smart TVs. Now celebratingits 7th year, BluTV delivers a wide rangeof content experiences, including premium
BluTV Originals that attract millions aroundthe world, local and foreign TV series andmovies, and live TV channels with highimage quality and ad-free viewing.
Hype is an agency that delivers businessresults for leading brands powered bydata-driven advertising and marketing
technologies. Hype’s core services are
performance marketing, ad management,
data analysis and integration, conversion
optimization, tech consultancy, and searchengine optimization.

BluTV and Hype Reach Target Audiences at Scalewith Taboola High Impact Placements

Taboola Outperforms YouTube and Meta,
Increasing Conversions at Lower Costs“Behzat Ç.” is a beloved and iconic series in Turkey, having gained
immense popularity through the 2010s. When BluTV re-launched theseries after a six-year hiatus, they wanted to raise awareness about thisnew chapter in the “Behzat Ç.” journey and encourage people to sign up towatch. They just need the right advertising tools to make it happen.

Hype and BluTV used Taboola High Impact Placements to engage
targeted audiences at scale. With High Impact Placements, advertisers
can serve their ads alongside trustworthy, high-quality editorial content —achieving widespread reach without sacrificing brand safety.

That’s where Taboola and Hype were able to help.
As the world’s largest content recommendation platform, Taboola delivers
over 400 billion content recommendations to more than 500 million active
users each month. Our platform gives advertisers the tools to target
customers across over 9,000 premium digital properties.
Hype helped BluTV leverage the Taboola network to reach the largest
possible audience and promote the new season of “Behzat Ç.” Together,
they created native Image Ads, featuring a visual, headline, description,and call to action. They used scenes from the show to carefully build
custom creative assets that would be contextually relevant acrosspublisher pages.
Each ad led to a landing page for “Behzat Ç,” where visitors could learn
more about the series and sign up for BluTV to start watching.

BluTV also used SmartBid — Taboola’s automated bidding tool
— to bid on impressions that were most likely to drive conversions,making efficient use of their campaign budget. Finally, Hype and BluTV
implemented the Taboola Pixel to track and retarget audiences who’dalready engaged with BluTV’s content.
The launch campaign quickly delivered results.
Compared to BluTV’s previous campaign with the same target
audience, the Behzat Ç. campaign yielded a 121% increase inconversion rate. It also generated a 7% lower bounce rate thanBluTV’s always-on campaigns.
Going further, Taboola outperformed social platforms across keymetrics. Compared to YouTube, Taboola drove a 79% lower cost per
thousand impressions (CPM) for conversion ads and a 4X lower
cost per click (CPC). Taboola campaigns also drove lower CPCs andCPMs than Meta campaigns.
After such a successful launch period, BluTV and Hype intend to keep
their Taboola campaigns running and explore new applications for native
advertising across the open web.