CaseStudyUtilities

A Solar Energy Company Enrolls Over 1K Sustainable
Homes Across New Zealand With Taboola“In its mission to enlist new homes, our client had very specific targeting requirements regarding
geography and house type. Taboola worked with the NZSE team on not only meeting thoseneeds, but continually optimizing the campaigns to drive the most cost-effective lead-gen efforts
the company has achieved across any channel.”- Nikita Olsen, New Zealand Media Account Manager, Taboola APAC

COMPANY

A New Zealand energy company that produces
solar panels powering homes in the Auckland area.

CHALLENGE

Attracting customers, based on a specificgeographical location, to learn more about solar
energy systems and connecting them with thecompany’s team of sales representatives.

SOLUTION

Utilize Taboola’s targeting capabilities bybidding only in areas where the company can
implement panels and analyze signals to match
people with the right content at the right time.

RESULTS

Increase in highly-qualified leads that resulted in
CPA lower than the original goals.

10%Targets CompletedForm Sign-Ups$3

CPA That Is Lower
Than Goal1K

High-Quality Leads
GeneratedCaseStudy

Utilities

Introduction

Solar energy represents an exciting new way for people
to power their homes, but marketing the panels canprove difficult as only certain types of houses and regions
are suitable for implementations. In order to boost theirefforts at identifying prospective homes for installation, a
New Zealand solar energy company (referred to as “NZSE”)

leveraged Taboola’s discovery platform to engage
targeted audiences around the web, and enroll new
prospective customers to take the next step towards
equipping their homes for a sustainable future.

Cost Effective Lead-Gen Efforts Through Geo-Targeting

What is your postcode?
What type of roof do you have?

5 reasons why now is
the best time to go solar

Email address
Phone numbe r

SUBMIT

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Utilities

Regional Targeting Drives Over 10% Average Conversion Rate

Using Taboola’s advanced targeting capabilities, ourpartner was able to recommend their offerings on top
sites around the web, bidding only on audiences thatwere based in the Greater Auckland area. Uponclicking on NZSE’s promoted content, consumers weretaken to an interactive questionnaire on the company’swebsite, providing information about the latest solar

energy systems and requesting information such as
postcode, roof type, house size, and more. Over 10
percent of visitors that clicked through to these pages
completed the forms, an unprecedented conversion
rate far outpacing other online marketing channels thatNZSE has used in the past.

Discovery Beats Cost-Per-Action (CPA) Goals With Less Than $3.00 For Each New Lead

Backstage is Taboola’s comprehensive analytics andcampaign management dashboard, providing ourpartners with full transparency into the performance of
their promoted campaigns. By implementing Taboola’s
tracking code onto their landing pages, NZSE wasable to track discovery-driven conversions and analyze

which audiences were performing better than others.
Empowered with these insights, the Taboola andNZSE teams worked together to further optimize thecampaigns, reaching an average CPA of $2.70 per newlead and enabling the company’s promoted content tobetter scale across the Taboola network.

Personalization Drives Over 1K High-Quality Leads

Taboola’s discovery platform is rooted inpersonalization technology that analyzes hundreds ofsignals (e.g. time, device type, social media trends) tomatch people with the right content at the right time,and drives high-quality audiences for our marketing
partners. In their campaign to recruit new customers,
NZSE also recognized the power of personalization,
providing on-site visitors with tailored recommendations

around what solar panel system would best suit theirhome, based on the information they submitted.
Working together, our teams were able to generateover 1,000 new sign-ups and leads. We connected
prospective customers with NZSE’s team of sales
representatives, and spreading sustainable energy tomore homes throughout New Zealand.