TABOOLA CREATIVEPLAYBOOK:GAMING*VIDEO GAMING | SPORTS GAMING | CASINO GAMING*This playbook may be inclusive of free games, virtual/social gaming experiences with paid upgrades,
and real money gambling experiences. For policies related to Gambling, please visit the Taboola Help Center.

2024

00
01
02
03
04
TABLE OFCONTENTSINTRODUCTIONTABOOLA FEED &READERSHIP INSIGHTS

CREATIVE INSIGHTS

RECAP

APPENDIX

22

00
Introduction
3

INTRODUCTION
00

WHO
WE AREThe Taboola Creative Shop consists of a
global team of Strategists, Data Experts,
Designers, Video Editors, Copywriters,
Translators, and Engagement Managers
who are here to provide relevant andstrategic creative recommendations to ourmost valued partners.

Creative strategy & analysis
Create, develop, enhance assets
Write and optimize copy
Source images & motion
Landing page & funnel tips
Host custom workshops
Brand lift studies

4

INTRODUCTION
00

OBJECTIVESThis report will provide insights on creative and content trends seen
across the Taboola network, specific to the Gaming vertical in orderto help you source the right creatives for your Taboola campaign.
Analysis is inclusive of data from 2023 across multiple geos andadvertisers KPIs.
Additional insights come from a market analysis of externalsources, as well as Taboola’s own organic readership data.
The category “Gaming” is inclusive of Gaming Apps, Mobile &Desktop Games, Gaming Consoles & Products, Social Casino,
Gambling, Sports Gaming, and more.
Note: Gambling ads are allowed to run on the Taboola network —however, they must comply with the policies listed in the Taboola
Help Center and the applicable laws and regulations of every location
they target. This list is not exhaustive and is subject to change.

5

TABOOLA Case Study“By running Taboola Motion Ads for two of our games,
we’ve been able to reach more U.S. mobile users
across both iOS and Android devices and drive app
downloads. Most importantly, Taboola has also helped
us track and target high in-app spenders on both Apple
and Android devices, generating a greater ROI andhigher player value over time.”

8%

4.5%

6%

Increase inHigher Player Value

Decrease in Cost Per

ROI

Than Other Platforms

Install Over Time- Daniel Tendler, User Acquisition Team Leader, SciPlay
6

01
Taboola Feed
& Readership
Insights

7

APP
PROMOTION
How To Get A Mortgage
10 Steps To Success
BestInvest

STATIC ADS

Reach consumers effectively
and safely through open web
partnerships that deliver
value for marketers.

Run both video and image
assets with formats that
capture attention.

MOTIONAD

TABOOLA FEED & READERSHIP INSIGHTSWE POWERRECOMMENDATIONSON THE OPEN WEB

Top 15 destinations to spend
a perfect vacation in
Traveler

VIDEO AD

Drive business results byreaching people genuinely,
effectively and at the rightmoment.

8

This analysis portrays readership data across Taboola’s
network of over 9,000 publisher properties and 500M+ daily
active users, observing various topic insights.

TABOOLA FEED & READERSHIP INSIGHTSTOPIC TRENDS

Topic Insights uses an AI system called Natural Language
Understanding (NLU) to identify the topics of all the articles
from Taboola’s many news publisher partners. Page views
are then aggregated to each of those articles by topic, which
in a sense provides a trending topic indicator reflecting theinterests of news read.

9

TABOOLA READERSHIP TRENDS
Breakdown of readership trends from 2022-2023.

VIDEO GAMING
Data shows that Nintendo Switch is the most popular gaming
console as it creates the highest readership compared to otherconsoles. As for top video games, it seems that the classic games
from the past are still very popular like Solitaire and Mahjong.
TABOOLA TIP: Include the name of your game or the
console/device it’s played on in the title if it’s one that’s likely togenerate engagement for potential players.

SPORTS GAMING
Readership in the sports gaming category is at its highest aroundmajor global and national sporting events, particularly for final
games or championships. Additionally, content about league brands orteam names generate a significant amount of readers.
TABOOLA TIP: Produce and publish content around major sporting
events while referencing the name of the league or team that’s
playing to be hyper relevant to your audience’s interests.

CASINO GAMING
When ranking the countries based on readership related to Social
Casinos, it is clear that United States generates the highest volume ofreaders, followed by United Kingdom and France.
TABOOLA TIP: Localize and tailor your creative assets by market,
communicating the nuances of each country or region through creative.
10

GAMING

XBOX

+18%

+88%

Traffic in the last 90 days

Traffic in the last 90 days

NINTENDO

GAMER

+141%

+311%

Traffic in the last 90 days

Traffic in the last 90 days

METAVERSEGAMBLING

+22%

+40%

Traffic in the last 90 days

Traffic in the last 90 days

TABOOLA FEED & READERSHIP INSIGHTSGAMING
2023 KEYWORD TRENDS

11

TABOOLA FEED & READERSHIP INSIGHTSGAMING
PUBLISHERSOVERVIEW
Looking at Taboola’s
top Gaming
publisher partners to
see what type ofcontent is trending
and try to identify
key trends.

12

announcements or releases.

Gamers & Athletes: Promotestories about winners, celebrity
ambassadors, athletes, gamers,
and their tips or picks. Feature theirimage or likeness.

Social Proof: Considering theWin, Lose: A lot of content talks“new” factor of the industry andrapidly changing games, include
reviews that build trust or describe

about what happens after you win,featuring winner stories and results.
Others angle what happens if you

the experience of the game.

lose - often, still a win.

Naming: Every game, sports
league, and casino is a brandmany know and love. Feature thebrand name in general news

TABOOLA FEED & READERSHIP INSIGHTSKEY TABOOLA INSIGHTS:
ORGANIC OVERVIEW OF GAMING
PUBLISHERS & CONTENT

Lists: Numbered lists are always agood idea. For Video Gaming, it
might be a list of the best games,
products, etc. For Sports Gaming,
it might be top picks for a fantasy
league. For Casino, it could be
strategy tips to help you win.

13

Video Gaming, PC & Mobile Games:●
New games releases, updates●
Game reviews & ratings●
Industry news, partnerships●●

TABOOLA FEED & READERSHIP INSIGHTS

PUBLISHERTRENDS: By Gaming
Category TypeInterviews with players, designers
Gaming events, tournaments

Sports Gaming, Esports, Fantasy:●●

Latest sports betting odds
Picks & tips for winning lineups●●●

Industry regulations & legal issues
Previews & recaps of games
Expert analysis & player profiles

Casino Gaming, Online Gambling:
●
●
●
●
●

New games, software releases
Reviews and news commentary
Promotions and bonus offers
Analysis of industry & trends
Strategies and game features
14

02
Creative Insights

15

KPIs
Use Taboola’s algorithm for lower funnel
promotions, content articles for performance &direct response to landing pages

Introducing GameLeague, Realistic
Escape Game For Ages 18+
Video Game | Sponsored

Download

Drive actions:◆ Download◆ Play◆ Install◆ Bets◆ & more
CTA
ButtonSuggestionsNEW:
App Install
Card

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSBOOST YOURPERFORMANCE KPIs

Why FaveSport Is Our New $5 Fave For
Fantasy League Tips
Sports Gaming | Sponsored

Read More

PLAY NOWDOWNLOADLEARN MOREGET OFFER

Popular Casino Brands Are Launching
Free Slot Machine Apps
Casino Gaming | SponsoredInstall16

App Install Card
App Install is an ad format designed foradvertisers who are looking to drive installs of
their application directly from app store

Prominent CTA
Drive directly to the App StoreApp Store Rating
Influences user trust andperception of the app

Feature Motion
Use Motion Ads toshowcase app’s Features &Functionality

App Store Logo
Provides Instant Recognition& Credibility

User Flow Direct
to App Store
Unlock the Power of the Open Web:
Diversify Your App Installation Strategy

17

TABOOLA CREATIVE TRENDS: by Gaming Category
Breakdown of what to expect in each of the three sections ahead.

02 SPORTS GAMING➔➔

Inclusive of: Sports
Gaming, Fantasy
Leagues, Sports Betting& Gambling.
Recommendations:
Images & Motion, Titles &Descriptions.

Inclusive of 2022-2023 trends

01 VIDEO GAMING➔➔

Inclusive of: Video
Games, Mobile Games,
PC Games, Apps, andConsoles.
Recommendations:
Images & Motion, Titles &Descriptions.

Inclusive of 2022-2023 trends

03 CASINO GAMING➔➔

Inclusive of: Social
Casino Games for PC &Mobile, Apps, Betting
and Gambling.
Recommendations:
Images & Motion, Titles &Descriptions.

Inclusive of 2022-2023 trends

18

TABOOLA CREATIVEINSIGHTS:VIDEO GAMING*
Inclusive of: Video Games, Mobile Games, PC Games, Apps, and Consoles.
*These recommendations may be inclusive of free games, virtual/social gaming experiences with paid upgrades,
and real money gambling experiences. For policies related to Gambling, please visit the Taboola Help Center.
19

Character Inclusion: In-line withour best practices to feature people
making eye contact, instead include
the faces of realistic or famous gamecharacters, either on their own, orwith others.

when it comes to video gaming - players or charactersmoving, in-game POV, in-game videos, etc. Include
motion to catch attention & improve CVR.

In-Situ POV: Position your visual ina first-person point of view byshowing the immservity of the gamefrom the perspective of a player
acting as a character.

Cinematic Visuals: Feature
Hollywood-style visuals of gameelements that reflect the aestheticof a movie poster - from realistic

Xyla3IsStocks
Back:toNew
VirtualReality22
Format
For
Top
Watch
in Summer
DespiteLooming
RecessionMulti-Players
BrandGame
Name | Sponsored
Video

Learn
More
Installcharacters interacting, to battle
scenes and dramatic vignettes.

Landscapes: Showcase aerial

Products & Devices: If you’reshots of beautiful in-game locations
and destinations to offer prospective

promoting a gaming product like acontroller or keyboard, show it in use

players a sense of escapism anddiscover a new experience.

or in a studio setting with a clean
background. For actual games, you
may show a mobile device, PC, ormonitor with the game on it.

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSPlayers In-Game: Medium-cropzoomed images of an excited
person playing a game, or immersedin the game itself. Subject should bein-line with target audience demo.

BONUS: The possibilities are endless with Motion Ads

Gamer
In {California}
BeatThis Game
In 3
Start
Savingon Your Car
Insurance
Today
With
[Brand]Minutes.
Can[30%You off]
Do It In 5?

VIDEO GAMINGKEY TABOOLA INSIGHTS:
IMAGE & MOTION

They
say 86% of players can’t beat Readthis game
More
Brand Namein 5 minutes, but we’re challenging that.
Gaming Brand | Sponsored

Try Now

20

Character
Inclusion:

Landscapes:

In-Situ POV:

Cinematic
Visuals:

Products & Devices:

VIDEO GAMING

Players In-Game:

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSTABOOLA VISUAL EXAMPLES:
IMAGE & MOTION

21

Name of Game: If the name of thegame or product brand is well-known,
include its name in the title to attract

Timely Challenges: Encourage users to
try the game or product for 3 minutes to gethooked, or challenge them to complete a

existing fans or interested prospects.

level or game in a short amount of time.

New Releases: Hype up your productby keeping it relevant with inclusion of

Storytelling: Repurpose success stories
from real player experiences that help build2024’s
Anticipated‘Warriors”
ReleasedForTop
3 Stocks
to Watchin Summer
22 Despite
Looming{iPhone} Recession
and PC

year or seasonality, how it’ssocial proof and trust.

Brand Name
GamingBrand | Sponsored

Learn
Play MoreNow

anticipated, and that it’s just arrived.
Descriptors: Use your headline to
Fantasy Discovery: Promote thedescribe and over-emphasize the game or

thrill of discovery - whether it’s

product in an effort to hook prospective

discovering a new game or product,

players.

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSKEY TABOOLA TIPS:
TITLES & DESCRIPTIONS

discovering a new world ofexperiences within the game itself.

Audience Range: Considering a range ofCommitment Level: Present thecall out whether your audience is kids (viascenarios in which a player mightparents), teens, gamers, commuters,commit: to kill time, beat boredom,

people over 50, etc.

entertain their kids, or escape reality.
Device Type: Be sure to target users by

New Lineof on
GamingProducts
EnablesStart
SavingYour Car
Insurance
Today
With
[Brand][30%
off]Discovery
For
Teens
Newly
released headphones, keyboard,
Read More
Brand Namemouse, controller, and gaming chair can help…
Gaming Product | Sponsored

Shop Now

device, and call out whether your game or
product is suitable for mobile devices (orspecifically iPhone/Android), or PC
desktop, console, TV monitor, etc.

VIDEO GAMING

audience segments and demographics,

BONUS: Use Dynamic Keyword Insertion to
dynamically place specific keywords in titles based onwhere the user is located, the day of the week or thedevice they are currently using. Use Descriptions to tellmore of your story and increase your conversion intent.
22

Timely Challenges:
Play This Game For 6 Minutes And Try Not To
Fall In Love

New Releases:

Storytelling:

Biggest New Game Releases To Watch Out

Infamous Gaming Streamer Breaks WorldFor In 2024

Record Playing This

Fantasy Discovery:
The Only Game Where You Can Uncover

Descriptors:
Experience a Stunning Alternate Reality From

Secrets and Meet Dragons

Your Home

Commitment Level:

Audience Range:

How This Game Keeps Kids Entertained While

People Over 50 Are Playing This Game To

Learning Numbers

Keep a Sharp Mind

Device Type:CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSName of Game:Can You Beat Level 6 of GameRecc? Play Now
To Try Your LuckVIDEO GAMINGTABOOLA COPY EXAMPLES:
TITLES & DESCRIPTIONSHave an iPhone? New Game Is Now Available

23

TABOOLA CREATIVEINSIGHTS:SPORTS GAMING*
Inclusive of: Sports Gaming, Fantasy Leagues, Sports Betting & Gambling.
*These recommendations may be inclusive of free games, virtual/social gaming experiences with paid upgrades,
and real money gambling experiences. For policies related to Gambling, please visit the Taboola Help Center.
24

Winners Celebrating: Visualize theresults of a winning play in the formof one person or multiple on theirmobile devices celebrating, or
holding a big check or winning prize.

Fans at Home: The ultimate game

Brand Ambassadors: If partnered

day front row seat is on the couchwith food, celebrating in front of theTV. Visualize this experience forwith an actual athlete or celebrity
brand ambassador, feature themprominently in visuals promoting

relatability - whether it’s one fan or
multiple together.

your product or the associatedsport.

Crowd Gatherings: Zoom in on the

Visual Graphics: Feature images

crowd to feature a select group of
expressive fans cheering on theirthat include a logo or branding
within the setting, in addition to afavorite teams from the stands.

player, and visual representation of
the sport (prop ball) or winnings(currency).

when it comes to sports gaming - athletes
moving/playing, fans celebrating, etc. Include motion tocatch attention & improve CVR.

What’sSportsBet?
Why
Are My Friends
AllTop
3 Stocks
to Watchin Summer
22 Despite
Looming
Using It?Recession
How Much Can I Win?
Brand NameSportsGaming | Sponsored

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSAnonymous Athletes: Closeups ofunidentifiable sports players or cropsof athletes in-game, often in genericunbranded sports uniforms specificto the game being promoted.

BONUS: The possibilities are endless with Motion Ads

Learn
More
InstallSee ThisAthlete's
LeagueToday
Picks To
Start
Savingon YourFantasy
Car InsuranceWith
Start[Brand]
Betting[30% off]

SPORTS GAMINGKEY TABOOLA INSIGHTS:
IMAGE & MOTIONStar
is known for his kicks onRead
theMorefield
Brandathlete
Nameand his picks on this app. Follow his top picks.
Sports Gaming | Sponsored

Read More25

Fans at Home:

Crowd
Gatherings:

Winners
Celebrating:

Brand
Ambassadors:

Visual Graphics:

SPORTS GAMING

Anonymous
Athletes:

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSTABOOLA VISUAL EXAMPLES:
IMAGE & MOTION

26

Branded Education: Introduce yourapp or product to new users by asking
what it is, why it’s everywhere, why

Top Picks: Offer suggestions on top picks,
trending bets, or fantasy leagues whoshould be on a user’s radar.

now is the time to try it.
Big Bets: Be clear and communicative

gaming and esports are new to many

about minimum bets to place, what the
prize is, and whether you’re providing a{Tuesday}’s
Team
Wins Big,
But
Top
3 Stocks Score:
to Watchin Summer
22 Despite
Looming
Recession
This {London}
Resident Won Bigger

markets, share reviews to build social

promotional offer for first timers.

Brand NameSportsGaming | Sponsored

Review-Style: Since virtual sports

Learn More
Learn
More

proof and trust.
Losing Winners: Encourage everyone to
How-To Guides: Give advice on how

feel like a winner with headlines that talkto try to turn sports knowledge into

about what happens if you lose, and how

cash, minimum bets into big wins, andyou can still come out a winner.

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSKEY TABOOLA TIPS:
TITLES & DESCRIPTIONS

how to get started as a beginner.
Noteworthy Numbers: It’s all about

individual sports or teams: golf, football,the numbers in this industry, include

fantasy league, etc. Be inclusive of player

specific dollar amounts for entry,names, if available.

Love Saving
Basketball?
Turn
Into
Cash
Start
on Your
CarPassion
Insurance
Today
With
[30%
off]
With [Brand]$5 (Can't
Lose)

Locality: Sports are all about local pride,

Name
IfBrandyou’vegot a love of the game, put Readyour Moreskillsto the test - score free plays and aim to win…

prizes, game scores, or data on odds.
Sports Stories: Write headlines inso motivate prospective users to be

the style of sports coverage stories

confident in their local team’s odds,

about real players or games,

leveraging Taboola’s Dynamic Keyword

concluding with successful stories ofInsertion for regional relevance.

fantasy players and winners.

Sports Gaming | Sponsored

Get Offer

SPORTS GAMING

Specific Sports: Call out the name of

BONUS: Use Dynamic Keyword Insertion to
dynamically place specific keywords in titles based onwhere the user is located, the day of the week or thedevice they are currently using. Use Descriptions to tellmore of your story and increase your conversion intent.
27

Top Picks:{Sunday}'s Trending Bets + Sports Teams For
Fantasy Leagues

Review-Style:

Big Bets:

Review: I Tried Mobile Sports Betting So You

Biggest Payout In Our History Keeps Growing -Don't Have To

Join For $2

How-To Guides:
How New Players Use Sports Skills: Turn $20

Losing Winners:
Why Sports Betting Losses Are Actually Wins In

Into Up To $200

The Long Run

Noteworthy Numbers:

Specific Sports:

US Sports Fans Score 87% Average For Up

Betting On Football, Basketball, Tennis? Follow

To $500 In Rewards

These Tips

Sports Stories:

Locality:

Giants Won The Big Game, But Did You Win

Sports Fans In {Louisiana} Believe Their TeamThe Pool? Find Out

Has Best Odds

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNS

Branded Education:
New App SportyBet Launches In UnitedStates & Australia

SPORTS GAMINGTABOOLA COPY EXAMPLES:
TITLES & DESCRIPTIONS

28

TABOOLA CREATIVEINSIGHTS:CASINO GAMING*
Inclusive of: Social Casino Games for PC & Mobile, Apps, Betting and Gambling.
*These recommendations may be inclusive of free games, virtual/social gaming experiences with paid upgrades,
and real money gambling experiences. For policies related to Gambling, please visit the Taboola Help Center.
29

when it comes to casino gaming - slots spinning, roulette
wheel spinning, playing on device, etc. Include motion tocatch attention & improve CVR.

Familiar Brands: Many casino
games and apps are inspired by real
brands or movies, licensing theirlikeness to bring its image to theirgame. Include brand elements iffamiliar to consumers.

Expressive Players: Medium-cropzoomed images of a person either ina casino, or in the game itself. In
some cases, multiple people.
Subject is often shocked or nervous,
if not excitedly celebrating a win.

In-Game Elements: Include
graphics, icons, and referencesfrom the game in the image,Slot3Enthusiasts
Trade
Top
Stocks to Watch
inFan-Favorite
Summer 22 Despite
Looming
Recession
Casinos For
Mobile Apps
Brand Name
CasinoGaming | Sponsored

Learn
More
Install

whether it’s a full-screen image ofgame graphics, or a blend of thesevisuals within a reality setting.

Casino Icons: Bold and colorful
images of slot machines, poker
chips, playing cards, casino tables,and bright lights.

Device: Make it clear what type ofdevice the game should be playedon by featuring it in use. Consider
putting it in front of a backgroundthat represents the game.

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNS

Hand-Holding: Using hands todisplay the game being played, in
addition to items to win, including
tickets, checks, or currency.

BONUS: The possibilities are endless with Motion Ads

TruthSaving
BehindonWinning& HowToday
You MayStartYour CarSlots
Insurance
With[Brand]Win For
Real[30% off]

CASINO GAMINGKEY TABOOLA INSIGHTS:
IMAGE & MOTIONFromthe casino to your phone - slotRead
games
More areBrand Name
here to stay, so get up to speed on how to win.
Casino Gaming | SponsoredLearn More

30

Expressive
Players:

Casino Icons:

Familiar Brands:

In-GameElements:

Device:CASINO GAMING

Hand-Holding:

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSTABOOLA VISUAL EXAMPLES:
IMAGE & MOTION

31

Expert Opinions: Feature quotes fromcasino representatives, analysts, carddealers, or gambling experts to build

messaging to attract supportive fans.

social proof and trust.

Secrets Revealed: Frame messaging
to reveal secrets and tricks on what

Guidance: Provide valuable content that
supports newcomers on how to play the

Card3 Dealer
UseinThis
Strategy
To WinTop
Stocks Says
to Watch
Summer
22 Despite
Looming
Recession
Bonus Rewards

not to do, or what to do instead.

game, strategies for success, or getting

Brand Name
CasinoGaming | Sponsored

Unveil truths players must know.

started as a beginner.

Player Stories: Promote successCasino Alternatives: Attract in-person

stories and experiences from realcasino lovers by sharing how the gamewinners, including local region,amount won, or quotes.

compares, or frame it as to why people
are switching.

Money Game: Communicate whether

Descriptive Words: Use engaging

it’s real money gambling or just a

adjectives to describe the experience ofgame. Share the $ amount you’ll givethe game from both visual and emotive

back upon signup, offer to claim freeperspectives.

spins, etc.
Action Words: Drive engagement by
Numbers Game: Include numbers inusing action words that encourage users

the headline in the form of

to play the game. Example words might

percentages of winners/losers, how

include “play, win, enjoy, spin.”

Learn
More
Try Now{Reno}
Woman
LostCar
At Casino,
Then
Won
Start
Savingon Your
Insurance
Today
With
[Brand][30%
off]
Jackpot
In ThisGame
Find
why people like her are tradinga tripRead inMore
BrandoutNameto the casino for free spins on their phones.
Casino Gaming | SponsoredPlay Now

much money players could win, how

BONUS: Use Dynamic Keyword Insertion to

many rewards they can collect, etc.

dynamically place specific keywords in titles based onwhere the user is located, the day of the week or thedevice they are currently using. Use Descriptions to tellmore of your story and increase your conversion intent.

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSFan Favorites: Since many casino
games or slot machines are real
brands, include the name or familiar

CASINO GAMINGKEY TABOOLA TIPS:
TITLES & DESCRIPTIONS

32

Expert Opinions:
Slot Analyst Suggests Doing This To Stretch
Bets Further

Secrets Revealed:

Guidance:

Tips, Tricks, & Secrets To Winning Virtual

Getting Started Guide For Casino Card Games

Slot Strategies+ Slot Machines

Player Stories:
Down On His Luck Man Won Jackpot From

Casino Alternatives:
We Couldn't Make It To Vegas, But Still Got To

His Phone (See How)

The Casino

Money Game:

Descriptive Words:

Do Casino Apps Pay Real Money Or Is It All

Why We Feel a Thrilling Rush When Slot

Just For Fun?

Machines Spin Round

Numbers Game:

Action Words:

The Odds Are 50/50, But The Payout Can

If You Play To Win, You Might Enjoy Prizes

Be Up To $50k

Like This (Spin)

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSFan Favorites:
Love Wizard of Oz? Take Oz Wherever You
Go With New Slot App

CASINO GAMINGTABOOLA COPY EXAMPLES:
TITLES & DESCRIPTIONS

33

KEY TABOOLA
INSIGHTS:LANDING PAGES

Check Out This
Great Title
Add Subtitle here
BY MARTHA DÍAZ MARCH 12TH, 2022

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

Page Design: Clean look and feel similar to a

sed do eiusmod tempor incididunt ut labore et dolore

native publisher article. Minimal use of colors infonts (black font on white background), headers or

magna aliqua laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit.

navigation bars. The text is designed in a narrow
way with wide shoulders.

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSADVERTORIAL

Page Structure:- Header includes: Logo (top left corner), ‘Advertorial’
disclosure, and excludes navigation bars or links toother pages on site.
- Writer or editor is included by headshot, nameand title, as well as date of publication to add
both trust and relevance.

Ut enim ad minima veniam
Lorem ipsum dolor sit amet, consectetur adipiscing elit,
sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit

34

ABOUT US

BLOG

ARTICLESSIGN UP

Check Out This Great Title
Add Subtitle here
BY MARTHA DÍAZ JANUARY 12TH, 2023

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commod.

- Page includes one hero image, GIF, or video.
Given the nature of the Gaming industry, many
hero visuals were featured in motion.
- Social proof and trust additions: Testimonials,
featured press etc.
Content Structure:- Headline consists of 5-7 words on average.
- Content consists of 600-1,000 words.
- The content is separated by section headers.
Between 1-3 sections about the product USPs (i.ewhat do we do).

CREATIVE INSIGHTS FOR PERFORMANCE CAMPAIGNSADVERTORIAL- 4-5 lines for each paragraph.
Ut enim ad minima veniam
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore
et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit ess.Bus ius
dolorem porectis dit aut porrum consero omnihit qui dolorem quunt in eostrum nienisciur.

Ut enim ad minima veniam
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui
dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi
tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Call to action:- Pages include products and CTAs that are often
gamified for engagement in the form of a selection
tool, or product demonstration.

Other Page Types:➔ Promotion-driven landing pages, sign-up forms➔ Direct to App Store➔ Gamified experience to test game or start playing

Sign up for our awesome service
SIGN UP NOW

35

03
Recap

36

RECAP

Video | Awareness& Motion: Test a variety
03 Imagesof images including game

KEY STEPS TO
CREATE YOURGAMING ADS

players, characters, in-gamevisuals and POV, devices orconsoles, ambassadors/athletes,
expressive or celebratory people,
familiar brand likeness, hands
holding products, and devices.

Discover Innovative PC Gaming
Technology With This Setup
Video Game | Sponsored

Watch Video

Sponsored Content | Consideration

Put your brand front &01 Video:
center, use subtitles, tell a story,& Landing Pages:
04 Content
Write content that educates andinclude visuals from within thegame, wrap up with an end card

inspires your audience, and hostit on an advertorial-style pagethat’s inclusive of Taboola’s Bestand CTA button.
Titles & Descriptions:

02 Pull inspiration from organic
publisher headlines, use Taboola
Trends keywords tool, andDynamic Keyword Insertion. Be
inclusive of brand name (ifprominent), reviews, how-tos,numbers, storytelling, specificgames or sports, escapism,audience callouts, ease, action
words, and device type.

Practices, benefits, and CTAs.
Test direct to advertorials or app
store, promotional homepage, orSports Expert: Score a Goal With These
Winning League Picks
Sports Gaming | Sponsored

Try Now

gamified experience.
Sponsored Content | Performance& KPIs: Tailor your ad
05 Audiencecreatives by audience, funnel
stage, and primary KPIs for acreative strategy that’s focusedand more likely to exceed
expectations.
What 3 Free Spins Can Win You In New
Vegas-Style Casino App
Casino Gaming | SponsoredPlay Now

37

RECAP

A/B TESTINGRECOMMENDATIONS●Start with 4-6 ad items●

Optimize, pause and add new creatives
every few weeks●

Don’t pause items during the campaign
learning phase●

Don’t adjust campaign settings during thelearning phase●

Test your creatives separately by device●

Run landing page design and content tests
as wellA

B

38

RECAP

CREATIVE KEY
TAKEAWAYS
what is trending using this guide, as well as reviewing
01 Research
Taboola Trends and Gaming publisher content.
in your branding to boost your performance and trust
02 Invest
with potential customers.
7 Best Gaming Apps and Products
To Beat Boredom In 2023
Gaming Brand | Sponsored

your landing page according to your campaign KPI
03 Design
to drive engagement and the highest-converting outcome.
key creative elements in your visuals and copy
04 Incorporate
to elevate your creative strategy and tailor it to your audience.
test and iterate by mixing & matching top-performing assets
05 A/Bto ensure you are leveraging all your possibilities.

39

04
Appendix
40

APPENDIXTABOOLA ADTECHNICALREQUIREMENTS

9 Tips for Creating Winning Campaign
Creatives
Sponsored

CALL TO ACTION

41APPENDIXTABOOLA VIDEO AD:TECHNICALREQUIREMENTSMedia Type: MP4, MOV.
3rd Party Tag Specifications: VAST 2.0,
VAST 2.0 with VPAID 2.0 JS, VAST 3.0.
Aspect Ratios: 16:9 (preferred,) 4:3, 1:1.
Video Size Limit: 50 MB.
Bitrate: >=2500 kbps.
Video Length: 6-30 seconds(preferred), 90 seconds maximum.

42

APPENDIXCONTENT STRUCTURE
BEST PRACTICE
01 What is the Problem?

Start by speaking about the problem your product is solving.
The reader needs to understand the problem first, not the
product.

Should this Problem be Solved?
02 InWhy
1-2 sentences, educate your target audience on the importanceof solving their problem. Speak about how their lives will improve
if they fix the issue.
Mention the pros and cons of eliminating the problem, and ruleout the cons the reader might have.
Make the solution to the problem simple. The reader should
clearly understand that taking action to solve the problem will beeasy, especially regarding time, effort, and cost.

43

APPENDIX

03 How Can Your Product Help?

Explain the solution to the problem, not the product.
Put emphasis on the unique selling points yourproduct offers. Show your expertise in a simple,
concise manner.

04 Why Should They Take Action Now?

Define why it’s important for the user to takeaction immediately. Use techniques such as
urgency or FOMO, user testimonials or reviews,
comparisons to competitors, and other points.

44