CaseStudy“We were excited when we saw that Taboola
High Impact video not only moved the needle onbrand awareness KPIs, allowing us to educate themarket on our new technology, but also drove themajority of leads across all channels — including
search and social.”- Nofar Mamrud, VP Marketing, Tadiran Group40%

Of Overall Leads Come
From Taboola Video andHigh Impact Placements

68%
TE CHNO L OGY

Tadiran Finds High Quality Leads for
AIROW™ Campaign with Taboola
High Impact VideoOf all Website Traffic Came
From Taboola

100%Improvement in Campaign
CTR After Taboola Best
Practice Recommendations

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CaseStudy
COMPANY
Tadiran’s vision is to impact health and life through air care,
introducing innovative and environmentally friendly solutions.

CHALLENGE
Educate potential customers about Tadiran’s AIROW, airtechnology that reduces viruses including Coronavirus by
99.99% in enclosed spaces.
SOLUTIONWork with Taboola to promote AIROW™ using video, in
the Taboola Feed and High Impact placements, allowing
Tadiran to access audiences in premium placements
like homepage, mid-article and top of Taboola Feed onpremium publisher sites.
RESULTSWith Taboola Video, Tadiran saw 40% of all campaign
leads and 68% percent of all website traffic
come from Taboola. After Taboola’s best practicerecommendations, CTR increased by 100%.

Tadiran Reaches Potential Customers in Highly
Impactful Places, Like Homepages, Mid-Article
Placements and Top of the Taboola Feed

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Introduction
Tadiran’s vision is to impact health and life
through air care, introducing innovative andenvironmentally friendly solutions.
They believe everyone deserves clean air. It
impacts wellbeing, health, and even the abilityto sleep soundly at night. The quality of the air
we breathe is essential and it’s at the foundationof all Tadiran does. Today, indoor air is fivetimes more polluted than outdoor air. Tadiran isdedicated to making sure that people feel safe
about the air they breathe — at home, school, orwork, no matter where they live.
For over 60 years, Tadiran has applied theirengineering knowledge to the development andmanufacturing of world class air conditioners.
Now, Tadiran is putting their air expertise
to work to create patent-proven air qualitytechnologies that are easy to use – because
there is nothing more important than air.

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Taboola Outperforms Search and Social Platforms
for Tadiran’s AIROW™ Campaign

Optimizing for Taboola’s Best Practices Further
Increased Click-Through Rate by 100%

Tadiran wanted to find new and innovative ways to educate consumers
about their newest technological advancement — the AIROW™ —which is able to reduce 99.99% of the viruses including Coronavirus
in enclosed spaces.

While Tadiran’s video campaign was still in flight, the Taboola Creative
Shop made several recommendations regarding headlines and video
descriptions, to align with the Taboola platform best practices.

In order to accomplish this goal, they worked with Taboola to distribute avideo campaign which ran in places like the Taboola Feed and Taboola’sHigh Impact allows advertisers to raise brand awareness in environments
surrounded by professionally produced editorial content in placements likethe homepage, mid-article and top of the Taboola Feed.
The success of this campaign was initially measured by awarenesskey performance indicators (KPIs) like viewability and completed views,
alongside engagement metrics such as visible click-through-rate (vCTR).
With that, Tadiran also saw a large amount of leads as a result of theirTaboola campaign.
Taboola was a part of a larger media mix for Tadiran’s campaign, which
also included platforms like Google and Facebook. Taboola drove 40%of the campaign’s overall leads, and was the top performing channel
for Tadiran.
In addition, 68% of all website traffic from the overall campaign camefrom Taboola. Those site visitors stayed on Tadiran’s site for an average of
01:59 minutes, which was 30% higher than other platforms.

Initially, Tadiran’s video was a bit longer than recommended, and theirheadlines weren’t directly speaking to their unique selling point — their newtechnology. After working with the Taboola Creative Shop to shorten their
video and make some changes to their headlines, their CTR improvedby 100%.
Their videos achieved a viewability rate that was 1.5x higher
than average on mobile devices, and overall, they reached
6.4 million impressions.