CaseStudy“You can’t argue with the results of our pension
insurance campaign. Taboola was able to make an
impact on our campaign performance throughout
the entire funnel, and find consumers that eventually
made a purchase.”- Liron Dorel, Digital Marketing Manager, Menora Mivtahim

25%
Lower CPA thanTarget with Taboola
Sponsored Content

37%
F INANCE

Menora Finds High-Quality Leads
that Convert with Taboola Videoand Sponsored Content

Lower CPA using
Ad Formats with
CTA Button

66%
Higher Conversion
Rate Using Retargeting

CaseStudy
CaseStudy
COMPANY
Menora Mivtachim Holdings Ltd. (Menora) is one of
Israel’s five largest insurance and finance groups. Menora
worked with Ocean, a leading Israeli marketing agency, tolaunch a campaign with Taboola.

CHALLENGE
Promote Menora’s pension insurance offering to interested
potential customers outside of search and social platforms.
SOLUTION
Launch a Taboola sponsored content and video
campaign to achieve goals throughout the entire
customer journey.
RESULTSWith Taboola, Ocean was able to achieve a 25% lower
CPA than the campaign target for Menora. Retargetingads that leverage CTA buttons saw a 37% lower
CPA, and retargeting campaigns saw an 66% higher
conversion rate.

CaseStudy

Introduction
Menora Mivtachim Holdings Ltd. (Menora) is
one of Israel’s five largest insurance and financegroups. They specialize in asset management, andare known for managing the largest pension fund inIsrael, Menora Mivtachim Pension. The group isalso the largest General Insurers in Israel, and themarket leader in the Motor Insurance sector.
Menora operates through its subsidiaries, inall sectors of life insurance, long, mid and short-term savings, general insurance and healthinsurance. In addition, the group is active in thecapital markets and finance sectors, including
mutual funds management, financial portfolio
management, underwriting, and worldwide realestate investments.
Ocean is OMD TLV’s Programmatic anddata-driven marketing agency specializing in
performance marketing and eCommerce, withlaser eye focus on producing outstanding results.
In order to promote their product related to pension
insurance, Menora worked with Ocean to launch a
campaign with Taboola.

CaseStudy
Ocean Finds High Quality Leads that
Convert for Menora with Taboola
Sponsored Content
In order to promote a Menora product related to pension
insurance, Ocean worked with Taboola to launch a sponsoredcontent campaign.
Working with Taboola allowed Menora to reach high-intent
audiences outside of search and social platforms; on premium sites
on the open web. Their sponsored content campaign appeared in
the Taboola Feed across popular websites in Israel for users thatwere most likely to be interested in their campaign.
With Taboola, Ocean was able to achieve a 5% lower CPC, and
25% lower CPA than the targets for the campaign.
Not only did Menora find they could drive leads at scale through theTaboola platform, but those leads were high-quality, and often later
purchased pension insurance.
In order to best target potential customers, Ocean worked withMenora to implement the Taboola Pixel on landing pages, andused Taboola’s SmartBid to ensure they were always bidding at theoptimal time and price.
SmartBid is Taboola’s automated bidding technology, designed tooptimize campaign performance at scale. Put simply, it matches theright bid to the right user at the right moment, and uses campaign
and Taboola’s network conversion data to predict how likely a user
is to convert for each and every impression.

CaseStudyMenora Broadens Potential Pool of Customers
with Taboola Video Campaign

New Taboola Ad Format Improve Campaign
Performance for Ocean and Menora

In order to broaden the pool of potential customers for their pension
insurance product at the top of the funnel, Menora worked with Ocean
to run a Taboola Video campaign, leveraging video assets created for arecent television commercial.

In addition to traditional sponsored content ad formats, Ocean also
tested Taboola’s sponsored content format that includes a call-to-action(CTA) button.

Ocean and Taboola then worked together to build a campaign toretarget those who had watched the entire Menora video. They created
new headline and image combinations that were more direct, further
improving the conversion rate for Menora’s campaign.
The same retargeting campaign saw a 66% higher conversion rate
than their sponsored content campaign using video viewer andwebsite visitor audiences.ew Taboola Ad Format ImproveTaboola’s CTA button is a creative add-on available to increase
conversion performance of campaigns. The CTA appears as a button
alongside the creative, and is designed to catch the attention of users
and drive them towards a specific post-click action.
The ad formats that included a CTA button in the retargeting campaign
generated a 15% higher vCTR and an 37% lower CPA. This campaign
retargeted video viewers and website visitors.