“By placing the Taboola Pixel on our site,
we were able to track the customer
journey and start generating conversions.
Throughout the campaign, we reliedon our Taboola account manager toprovide valuable support with installation,optimization, and process management.”- Duygu Güner and Ekin Karesioglu

AUTO

Citroën & Publicis Groupe
Nearly Double Leads-to-Sales
with Taboola2X

Increase inLeads-to-SalesCOMPANY
Citroën is an automobile manufacturing
company based in France. Publicis Groupe isa French multinational advertising and publicrelations company, and one of the largest
marketing and communications companies in
the world by revenue.

CHALLENGE
Drive high-quality website sessions and leads.

SOLUTION
Launch Taboola native ads to reach mobile anddesktop users on top publisher sites, using theTaboola Pixel to re-engage website visitors witha full-funnel strategy.

RESULTSWith Taboola, Citroën and Publicis Groupe
nearly doubled the amount of leads-to-sales.

Citroën Reaches Desktop and Mobile
Customers Across the Web with
Taboola Native Ads

Introduction
Since 1919, Citroën has been creating
automobiles, technologies and mobility
solutions to respond to changes insociety. A bold and innovative brand,
Citroën places peace of mind andwell-being at the heart of its customer
experience and offers a wide rangeof models, from electric vehicles
and hatchbacks to SUVs andcommercial vehicles.
Publicis Groupe is a French
multinational advertising and public
relations company, and one of thelargest marketing and communications
companies in the world by revenue.
Publicis Groupe’s mission is to be theessential partner for their clients intheir marketing, communication, anddigital transformation journey. They
aim to create value for their clientsby combining creativity, technology,
and data-driven insights to develop
innovative and effective solutions that
help businesses grow and succeed inan ever-evolving marketplace.

Citroën Re-Engages Website Visitors witha Full-Funnel Taboola Strategy
Citroën was looking to drive high-quality website sessions,
ultimately generating leads and sales. That meant theyneeded a full-funnel strategy with the power to reach and reengage potential customers throughout the user journey.

Citroën and Publicis Groupe worked with Taboola to launch
Image and Video Ads for specific groups of potential
customers. To do so, they created two separate campaigns
for desktop and mobile users, building unique creatives andoffers for each. One ad, for example, promoted the Citroën CX
4’s “Advanced Comfort Seats and Fastback Silhouette” with an
option to finance with 0% interest.

So they turned to Taboola. As a leading content
recommendation platform, Taboola helps nearly 18,000
advertisers get in front of 600 million daily active on theworld’s top publisher properties — providing them with theadvanced tools and analytics to engage target audiences
across the web.

To build out their full-funnel strategy, Citroën implemented
the Taboola Pixel to track and retarget website visitors whohad already engaged with their landing page or filled out aform for more information. They then reached these interested
prospects with another round of customized ads, increasing
their pool of high-quality leads.

Citroën and Publicis Groupe Drive
High-Quality Leads with Taboola
Retargeting Tools
For many large businesses, it’s difficult to scale their reach totarget audiences across platforms while maintaining efficient
costs. That’s why Citroën and Publicis Groupe implemented
Taboola’s Enhanced CPC: an advanced bidding solution that
automatically optimizes baseline bids to win high-quality
impressions. Powered by Taboola’s core machine learningalgorithm, SmartBid, Enhanced CPC is designed to help
advertisers maximize performance with a given budget— so they can increase conversions without sacrificing costs.

The result? With Taboola’s retargeting solutions andnative ads, Citroën and Publicis Groupe were not only
able to clearly track conversions and user experiences
across the funnel; they nearly doubled their amount ofleads-to-sales, exceeding their goal of driving
high-quality website engagement.
After the success of these campaigns, Citroën now
looks forward to launching Video Ads with Taboola
and optimizing their strategies to reach new KPIs.