“Working with Taboola has opened up newopportunities for us to make our brand even better
known in the Brazilian market. Taboola also offered
excellent curation of publishers that matched withour messaging. In fact, we can attribute the successof our campaign to their account management
team, which was highly prepared to meet theunique challenges of the automotive market.”- Paulo Neto, Marketing Manager, Mobilize Lease&Co

22%

Increase in Lead
Qualification

20%
AU TO

Renault On Demand & SoWhat
Increase Lead Qualification by22% with Taboola Native Ads

Increase inWebsite Sessions

17%

Increase in
Paid Contracts

COMPANY
Renault On Demand’s mission is to offer a subscription
vehicle service that facilitates the mobility of Brazilian
consumers. SoWhat is a consulting firm where strategy
and creative work hand-in-hand to reduce lead times andintegrate thinking and execution in a single contact point.

CHALLENGE
Educate consumers about Renault On Demand’s
service and subscription model, which is a relatively new
product in the Brazilian market.
SOLUTION
Use Taboola Image Ads to reach audiences across top
publisher sites in Brazil, driving potential customers to
the Renault on Demand website and dealer networks.
RESULTSWith Taboola and SoWhat, Renault On Demand
drove a 22% increase in lead qualification, 20%
increase in website sessions, 17% increase inpaid contracts, and 11% increase in leads.

Renault On Demand Promotes New Subscription
Service Across Taboola Publisher Network

Introduction
Renault On Demand’s mission is tooffer a convenient vehicle subscription
service for Brazilian drivers on the go.
With Renault On Demand, customers
can simply pay a subscription fee, fill up
their vehicle, and enjoy a Renault
without bureaucracy.
Renault On Demand offers access tosubscription vehicles from the Renault
brand, with plans ranging from 12 to48 months, and several mileage options.
All modalities include documentation,
full insurance, IPVA, maintenanceand registration.
SoWhat is a consulting firm where strategy
and creative work hand-in-hand to reduce
lead times and integrate thinking andexecution in a single contact point. SoWhat
is made up of senior marketing executives
from leading multinational organizations,along with agency creative directors fromindependent and multinational agencies tobring new and different perspectives to any
marketing project.

Renault On Demand Educates Customers at Scalewith Taboola Image Ads

Renault On Demand & SoWhat Drive 17%
Increase in Paid Contracts with Taboola

Renault On Demand needed to educate Brazilian customers about its
new and innovative subscription service. Since the subscription modelis relatively new to the Brazilian market, Renault On Demand had theunique challenge of promoting this fresh offering while explaining its key
benefits in an informative campaign.

Throughout the campaign, Taboola was on-hand every step of the wayto provide guidance and strategic recommendations.

That’s when their partner agency SoWhat recommended Taboola.
As a leading content recommendation platform, Taboola helps
advertisers reach 600 million daily active users across a vast networkof premium publishers.
For this campaign, Renault On Demand tapped into the audience of
local publishing partners like Editora 3 Isto É. They reached these engaged
readers at just the right moments with Taboola Image Ads, which arecomposed of a compelling headline, eye-catching visual, and click-worthy
call to action.
Each native ad led to a landing page, where potential customers could
learn more about the features and benefits of Renault On Demand. They
could also immediately start searching for car models near them to get aquote and start the subscription process.

“The work of the Taboola team was exemplary,” said Paulo Neto,Marketing Manager of Mobilize Lease&Co. “We faced some challengesof tight deadlines and customized creatives for different channels, but theteam always managed to handle situations
well and responded promptly. In addition, they are always willingto bring new insights, formats, and improvements to enhance ourcampaign performance.”
As a result, Renault On Demand and SoWhat met and exceeded
their KPIs. With Taboola, they generated a 20% increase inwebsite sessions, 11% in leads, and 17% in paid contracts.
They also increased lead qualification by 22% with Taboolasponsored content.
“Taboola’s biggest differential was the reach we obtained with thecampaigns, especially in terms of awareness,” Neto said. “The buzzand engagement from the publisher properties brought a greater flow ofcustomers not only to our website, but also to Renault dealer networks.”