CaseStudy“Taboola has been a long-time strategic partnerthat is always looking to support us in our goal
to provide the best experience possible for ourreaders and viewers. Taboola’s latest High Impact
Placement technology made an incredible impact
on not only engagement with our content, but with
our revenue overall.”- Avi Shimshi Commercial Manager, Israel National News (INN)

38%

Increase in Advertising
Revenue with High Impact
Placements

35%

Uplift in Revenue
per Mille (RPM)

P UBL ISHE R

INN Implements Taboola’s HighImpact Placements and Sees Uplift
in Revenue and Engagement

15%Increase in Organic
Clicks Per Month23%

Increase in Story Visibility
on Mobile Pages

CaseStudy
CaseStudy

COMPANYINN (Arutz Sheva) is one of the largest and leading newssites in the Jewish community that provides news, fromreporters in Israel and abroad.

CHALLENGE
Seek innovative technologies to continuously improve
the INN user experience, while also positively impacting
revenue.
SOLUTION
Implement Taboola’s High Impact Placements, including
mid article video on desktop and mobile devices.
RESULTSWith Taboola’s High Impact Placements, INN increased
revenue by 38%, RPM by 35%, organic clicks
per month by 15%, and visibility on mobile pagesby 23%.

High Impact Placements Allow Publishers Like INN
to Offer Brand Safe, Impactful Advertising Solutions

CaseStudy
Introduction
INN includes three websites: Arutz
Sheva, israelnationalnews.com andwww.7kanal.co.il, which broadcasts news
24-hours a day.
News formats and content include television
broadcasts, Jewish content, securitysections, political affairs, children, tourism,sports, youth, medicine and more.
The INN Hebrew website was establishedwith a radio station that broadcast from thesea more than twenty years ago. Today, it’s
one of the largest and leading news sites in
the Jewish community that provides news,
from reporters in Israel and abroad. INN
currently operates three news and content
sites and apps in three languages: Hebrew,
English and Russian.

CaseStudyINN Sees Increase in Revenue After
Implementing Taboola’s High Impact Placements
on Article Pages
INN has been working with Taboola since 2015 as an innovative and astrategic partner that’s always looking to improve their site experience for
their readers.
With this goal in mind, INN recently worked with Taboola to implement
Taboola’s new High Impact Placements on article pages. This included
mid-article widget and mid-article video.
Taboola High Impact Placements can showcase organic and sponsoredcontent, and seamlessly deliver premium video ads.
With Taboola’s High Impact Placements, INN increased revenue by
38%, RPM by 35% and visibility on mobile pages by 23%.

INN is Always at the Forefront of Innovative
Technologies with the Israeli Market
INN is a leader when it comes to being at the forefront of innovativetechnologies in the Israeli market. In addition to Taboola High Impact,
they’ve implemented cutting-edge solutions like Next Up and ExploreMore.
Taboola’s Next Up re-engages users before they bounce by surfacing
recommendations above the fold in a sticky slider unit. Explore More isinspired by common native app experiences, and is designed to help
publishers keep users on their mobile and desktop pages longer, bysurfacing relevant content recommendations after they’ve pressed theback button.
With Explore More, INN increased organic CTR by 20% in sevenmonths and RPM by 6%. With Next Up, INN was able to increaseorganic click-through-rate by 37% and revenue by 34% in just fivemonths.
INN has also implemented a continuously scrolling Taboola Feed on their
homepage and article pages to ensure that they’re always surfacing themost relevant content to every user. The addition of the Taboola Feed on
the homepage has increased organic clicks by 16%.