CaseStudy

RetailMornin’ Glory Sees 1483% Increase in CVR
with Taboola as Top Channel“We wanted to make a big splash in theGerman market, and needed a channel thatwould provide us with a high-quality audienceinterested in discovering our brand. Taboola
has become a top partner for acquisition inGermany—we’ve seen a significant impact on
our overall bottom line.”- Corinna Breitkreutz, Head of PerformanceMarketing at Mornin’ Glory

COMPANY

Mornin’ Glory is the smart alternative to theshaving brands on the supermarket shelves. Its
products are available by direct purchase andsubscription packages.

CHALLENGE

Grow the German market quickly, and drive
high-quality converting traffic with high return on
investment (ROI).

SOLUTION

Use the Taboola discovery platform to drive quality
traffic that converts at a large scale and impacts
Mornin’ Glory native ad conversion rate goals.

RESULTS

Achieved an 1483% increase in conversion rate(CVR) for Mornin’ Glory with Taboola over time anda 10% increase in native advertising conversion rate.

1483%
Increase in Conversion
Rate with Taboolaover Time

10%Impact on OverallConversion Rate of All
Native AdsCaseStudy

RetailIntroduction

Mornin’ Glory provides a smart alternative to theshaving blades on the supermarket and general storeshelves. Their mission—to build a brand that makes
every man’s morning a glorious morning.
They pride themselves on quality. The Mornin’ Glory
team is fully dedicated to reinvent men`s morning ritualby bringing high-quality and affordable razors directly totheir customers. To ensure a perfect grooming, Mornin’
Glory complements its razors with a line of high quality
pre- and post-shaving products. Sourced locally,
these great products are free of parabens, alcohol andaluminum and without animal testing.

Mornin’ Glory Drives High Performance with Sponsored ContentCaseStudy

RetailTaboola Drives Significant Impact on Mornin’ Glory Customer Acquisition

In order to sufficiently establish themselves as aleading razor brand in the German market, Mornin’
Glory started performance marketing with sponsoredcontent—they were looking to achieve the biggest
outcome for the least amount of spend.

They used Taboola in the beginning of their diveinto the German market, and their very first Taboola
campaign is still running today. Over the course ofthe relationship, Taboola has become their marketing
channel with a high budget and is one of the biggest
contributors to Mornin’ Glory’s bottom line.

To target their campaigns, Mornin’ Glory used Taboola
geotargeting to reach an audience that would begenuinely interested in discovering their brand, andtherefore would have the best probability of conversion.

Taboola Lifted Native Ad CVR for Mornin’ Glory by 10% over 10 months.

Taboola traffic is one of the highest converting traffic
channels for Mornin’ Glory, performing on the samelevel like social media and search marketing.
This success is partly due to the account management
team at Taboola whose optimization expertise on
the technology platform has provided highly efficient
targeting techniques. The Taboola creative strategy
team also worked with Mornin’ Glory to optimize
creatives for success in their market.

Mornin’ Glory achieved an increase of 1483% CVRfrom the performance campaigns they’ve run withTaboola over time, and a 10% increase in their native
advertising conversion rates.
Mornin’ Glory is considering the running of video
campaigns with Taboola in the future, as well as
increasing the campaigns budget for the channel.