CaseStudy“Taboola has become a key part of our paid media
mix due to their reach, transparency regarding bidamounts, creative best practices and publisherlevel data. Their team serves as a valuable pointof contact, helping us in identifying incremental
business opportunities and keeping us abreast withenhanced platform capabilities.”- V Viswanand, Deputy Managing Director,
Max Life Insurance97%
L IF E INSU RANCE

Max Life Insurance Increases
Quality Lead Volume by 97%
While Maintaining Cost
Efficiency with Taboola

Increase in Quality
Lead Volume

124%
Increase in Spend over
6 Months While Maintaining
Cost Efficiency

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CaseStudy

COMPANY
Max Life Insurance serves customers through long-termsavings, protection and retirement solutions, delivered
through high-quality agency and multi-channel distribution
partners in India.

CHALLENGE
Drive quality leads at scale through native advertising, while
maintaining cost efficiency.
SOLUTIONWork with Taboola to implement sponsored content
campaigns with sharp targeting filters in relevant locations.
RESULTSOver a period of 6 months, Max Life Insurance withTaboola increased quality lead volume by 97% withonly a 14% increase in cost per quality lead.

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Introduction
Max Life Insurance aims to be the mostadmired life insurance company in India bysecuring the financial future of our customers.
They serve their customers through long-termsavings, protection and retirement solutions,delivered through their high-quality agency
and multi-channel distribution partners.

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Max Life Insurance Finds Their Right Target
Audience with Taboola
Max Life Insurance wanted to incorporate native advertising, one of themost well-known ways for brands to connect with their target audiences,
into their marketing strategy for driving quality leads at scale.
In order to promote their Max Life Smart Term Plan, one of India’scomprehensive term insurance plan that offers enhanced financial benefits,
Max Life Insurance turned to Taboola to support their prospecting efforts.
Max Life Insurance’s goals included reaching users who still weren’t sure
about their life insurance needs, helping them to understand the importanceof such an insurance plan, and ultimately, leading them to convert on theirwebsite.
They work with Taboola to optimize for qualified leads and insurance
quotes. A lead is considered qualified when it satisfies Max Life
Insurance’s intended targeting parameters which they know will give it ahigher chance of converting.
With Taboola, in a span of just 6 months, Max Life Insurance increased
qualified lead volume by 97% at only at 14% increase in cost per qualified
lead while scaling spend by 124%. In addition, their quote volume
increased by 87%.

Max Life Insurance Optimizes Campaigns with
Taboola’s Data, Measurement and AutomatedBidding Tools
In order to reach their intended audience, that has a higher likelihoodof converting, Max Life Insurance uses Taboola Data Marketplace
to group together various interests that perform well. Taboola Data
Marketplace audiences are available to all of Taboola’s advertisers, andoffer audiences across various categories, demographics and industries,
with various interests, preferences, and habits.
Max Life Insurance also uses zip code targeting in order to target top
performing cities and include zip codes where they don’t provide service.
Finally, Max Life Insurance leverages Taboola Smart Bid, which
automatically predicts how likely a user is to convert and adjusts their bid
accordingly. The success of the campaigns is tracked using Taboola Pixel,
which allows them to see a breakdown of conversions to have a clear
sense of their campaign’s impact.
Max Life Insurance feels confident in Taboola’s reach and expertise, andsees Taboola as a strategic part of their growth efforts moving forward.