Viber Ads, Cookies & Tracking
Technologies Policy
Viber Media S.à r.l., its subsidiaries and affiliated companies (collectively, “Viber,” “we,” “our,” or “us”) maintain our
websites www.viber.com and www.forbusiness.viber.com and our mobile applications, services and tools (collectively, the“Services”). We, along with our advertising partners and vendors, use a variety of technologies to learn more about how people use theServices. You can find out more about these technologies and how to control them in the information below. This policy forms part of
the Viber Privacy Policy.
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6.
7.

Cookies & Other Tracking Technologies: How We Use Them
Use of Cookies & Tracking Technologies by Our Advertising Partners
Your Cookie Choices & How to Opt-Out
Cookies & Tracking Technologies Used on Viber Services
Definitions
Social Plugins
Contact Us

1. Cookies & Other Tracking Technologies: How We Use Them
Like many companies, we use tracking technologies on our Services (referred to together from this point forward as “cookies,” unlessotherwise stated) including HTTP cookies, HTML5 and Flash local storage, web beacons/GIFs, embedded scripts and e-tags/cachebrowsers) as defined below.
We may use tracking technologies and cookies for a variety of purposes and to enhance your online experience, for example, byremembering your log-in status and viewing preferences from a previous use of our Services, for when you later return to the Services.

We use both session and persistent tracking technologies. Tracking technologies (e.g., cookies) can either be persistent (i.e., they remain
on your computer until you delete them) or temporary (i.e., they last only until you close your browser).
We also use first and third-party cookies. First party cookies are used and controlled by us to provide services for and improve theServices. Third-party cookies are controlled by third-parties, mostly for the purpose of advertising and analytics.
In particular, our Services use the following categories of cookies:
•

•

•

•

Strictly Necessary Cookies: These are cookies which are needed to provide services and features you have specificallyrequested. We may use cookies and tracking technologies required to prevent fraudulent activity, improve security (both notapplicable under German law), for system administration and/or allow you to make use of shopping-cart functionality. We are notrequired to obtain your consent for cookies that are strictly necessary.
Analytics and Performance-Related Cookies: We may use cookies to assess the performance of our Services, including as part ofour analytic practices to improve the content offered through the Services. These cookies may be used to prevent fraudulent
activity and improve security.
Functionality-Related Cookies: We may use cookies to tell us, for example, whether you have visited the Services before or if you area new visitor and to help us identify the features in which you may have the greatest interest. Third party cookies could operate toallow viewing of certain linked videos or images on our websites and web widgets.
Targeting-Related technologies: We may use tracking technologies to deliver content, including ads, relevant to your interests on
our Services and third-party sites based on how you interact with our app, advertisements or content. Using such tracking
technologies, we may share such activity data about you with third parties, to optimize our and their marketing efforts but we do thisbased on unique identifiers only. When you download the Viber desktop app, we may advise our advertising partners who alreadyhave a cookie placed on your device, that you are now using this service. We have set out further information about the use of
cookies by our Ad Network partners below.

By using our Services you consent to the use of cookies and tracking technologies and the corresponding processing of
information. You can withdraw your consent at any time by deleting placed cookies and disabling cookies in your browser or changing
settings on your mobile device and via our cookie settings banner presented to you on our website. For further information about our useof cookies and tracking technologies and your opt-out choices, see Your Cookie Choices & How to Opt-Out. See here for details of eachtype of tracking technology used on Viber’s Services.

2. Use of Cookies & Tracking Technologies by Our Advertising Partners

To enable the limited advertisements on our service, we may share a unique advertising identifier that is not attributable to you, with ourthird party advertising partners, and advertising service providers (such as Google), along with certain technical data about you (yourlanguage preference, country, city, age and device data). This includes partners managing our advertising placements and also
advertisers themselves and their agencies or third parties managing their advertising demands.
We may also receive data about your advertising identifier from trusted third parties in accordance with the law, which may be used tocreate ad targeting segments. This means that the advertising identifier of your device could be linked to certain characteristics andinterest as part of our aggregated segmentation groups for advertising purposes. The advertising networks and/or content providers thatdeliver ads on our Services or deliver our ads on third party sites may use cookies, pixels or other tracking technology to uniquely
distinguish your web browser or device and keep track of information relating to serving ads on your web browser, or mobile app such as
the type of ads shown and the pages on which the ads appear and also certain activities performed by you after clicking on the ads.
Some of these companies may combine information they collect from our Services with other information they have independently
collected relating to your web browser’s activities across their network of websites. These companies collect and use this information
under their own privacy policies, and are responsible for their practices concerning personal data. You can directly exercise your data
subject rights with them.
You may opt-out of additional third-party advertising networks by going to the Network Advertising Initiative’s Website
at http://www.networkadvertising.org/managing/opt_out.asp and following the directions there.
We are not responsible for the effectiveness of any such opt-out options. California residents may be entitled to know the effects of optout options under California Business & Professions Code Section 22575(b)(7). The effect of an opt-out, if successful, will be to stoptargeted advertising, but it will still allow the collection of usage data for certain purposes (e.g., research, analytics and internal operation
purposes for Services).
We attest to the IAB Europe Transparency & Consent Framework Policies for EEA users.

3. Your Cookie Choices & How to Opt-Out
You have the choice whether to accept the use of cookies and we have explained how you can exercise your rights, below.

Most browsers are initially set up to accept HTTP cookies. The “help” feature of the menu bar on most browsers will tell you how to stop
accepting new cookies, how to receive notification of new cookies and how to disable existing cookies. For more information about
HTTP cookies and how to disable them, you can consult the information
at http://www.networkadvertising.org/choices/ and www.allaboutcookies.org/manage-cookies/.
You can also opt-out from certain web cookies through the ‘Cookies Settings’ featured within the cookie banner on our website
Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specificbrowser please consult the browser’s website (often in the Help section).
Please note, however, that without HTTP cookies and HTML5 local storage, you may not be able to take full advantage of all the featuresof our Services and some parts of the Services may not function properly.
Please note that rejecting cookies and tracking technologies does not mean that you will no longer see ads when you visit our Services.
You can also disable analytics for mobile apps, including tracking by Adjust, from the settings screen on your mobile device.
To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On Android open the Google
Settings app on your device and select “ads” to control the settings. On iOS devices with iOS 6 and above use Apple’s advertisingidentifier. To learn more about limiting ad tracking using this identifier, visit the settings menu on your device. For EEA users, you canalso turn off the “allow interest based and location based ads” setting on your Viber privacy settings – in which case we will not shareyour unique identifier with our third party advertisers.
To opt-out of exact location tracking when using our apps, you can use the settings of your device.

4. Cookies & Tracking Technologies Used on Viber’s Services
The following tables set out details of the individual cookies we use and the purposes for which we use them.
We provide the chart below as a courtesy for all users outside of Germany, but we are not obligated to maintain or update it. We are notresponsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. The following third-parties

that collect information from you on our Services have provided notices that you may obtain information on their policies and practices,
and in some instances opt-out of certain of their activities, as follows:
Cookies we use on our mobile applications (mobile and desktop):

Party

Service

For More Information Use of
Tracking
Technologies
Google Ad Advertising https://developers.go Yes
Managerogle.com/admob/android/quickstart#import_the_mobile_ads_sdk
Appnexus Advertising https://www.appnexu Yess.com/

MyTarget Advertising https://target.my.com Yes/
YandexAdvertising https://tech.yandex.c Yes
Mobilleom/mobile-ads/
Ads
Rakuten Advertising https://rakutenadvert Yes
Marketingising.com/

Privacy Choices

For privacy information, go to: https://policies.google.com/privacy
To opt-out, visit:https://myaccount.google.com/data-and-personalization

For privacy information, go to:https://www.appnexus.com/corporate-privacy-policy
https://www.appnexus.com/platform-privacy-policy

To opt-out, visit:https://www.xandr.com/privacy/cookie-policy/
For privacy information, go to: https://legal.my.com/us/mytarget/privacy/
To opt-out, visit: https://target.my.com/partners/help/updating-mytarget-integration-gdprFor privacy information, go to:https://tech.yandex.com/mobile-ads/doc/android/quick-start/gdpr-about-docpage/To opt-o
visit: https://yandex.com/support/browser/personal-data-protection/cookies.html#del-cook
For privacy information, go to: https://rakutenadvertising.com/legal-notices/cookie-policy/
To opt-out, visit:https://optout.networkadvertising.org/?c=1

VK SDK
Conversion, https://vk.com/dev
Yes(Connect/ Widgets,
Login)
SocialGoogleGoogleInformation generated Yes
Analytics Analytics to better understandfor Display how to improve theAdvertisers, Site.
Ads
Identifies user when
Preferences they return to specificManager, websites store.
and Google
Analytics Your IP-address
Opt-out
anonymized by
Browserremoving the last
Add-onoctet of the IP
address prior to its
storage.

GoogleWidgets,
Tag
Tag
Manager Manager

Adjusthttp://support.google.com/analytics/bin/answer.py?hl=en&topi
c=2611283&answer=
2700409
http://www.google.co Yes
m/tagmanager/
http://www.google.c
om/intl/en/about/

InstaIls of https://www.adjust.c Yes
application om/terms/privacys, in app
policy/usage,

For privacy information, go to:https://vk.com/privacy?eu=1To opt-out, visit:https://vk.com/privacy/cookies
For privacy information, go to: http://www.google.com/intl/en/policies/privacy/
To opt-out install the plug-in: https://tools.google.com/dlpage/gaoptout

http://www.google.com/policies/privacy/
To opt-out, visit:https://myaccount.google.com/data-and-personalization
For privacy information, go to: https://www.adjust.com/terms/privacy-policy/

conversion
tracking,
fraud
prevention
Firebase App
https://firebase.googl Yes
Analytics performanc e.com/
e tracker
Crashlytic App
http://try.crashlytics. Yessperformanc com/e tracker

SentryApphttps://sentry.io/welc Yes
performanc ome/e tracker
Mixpanel In-app
https://mixpanel.com Yes
analytics/
Unbounce Landing
pages
tracking
Braze
In-app(Appboy) usage,
conversion
tracking
SurveysSurveyMonkeyhttps://unbounce.com Yes/privacy/
https://www.braze.co Yes
m/privacy/

https://www.surveym Yes
onkey.com/mp/legal/cookies/To opt-out visit:https://www.adjust.com/opt-out/

For privacy information, go to: https://firebase.google.com/policies/analytics
To opt-out, visit:https://policies.google.com/technologies/ads
For privacy information, go to:https://www.termsfeed.com/blog/crashlytics-privacy-policy/#Information_Collected_By_C
To opt-out, visit:https://www.termsfeed.com/ccpa-opt-out/
For privacy information and to opt-out, go to:https://sentry.io/privacy/
For privacy information, go to: https://mixpanel.com/privacy/
To opt-out visit: https://mixpanel.com/optout
For privacy information, go to: https://unbounce.com/privacy/
To opt-out, email:unsubscribe@unbounce.com
For privacy information and to opt-out, go to:https://www.braze.com/preferences/#cookie-consent-tool

For privacy information, go to:https://www.surveymonkey.com/mp/legal/privacy-basics/

To opt-out visit: https://help.surveymonkey.com/articles/en_US/kb/How-do-I-enable-cooki

Twitter

GoogleAds
CriteoUser
https://twitter.com/en Yes
acquisition, /privacy
conversion
User
https://policies.google Yes
acquisition, .com/technologies/ads
conversion ?hl=en-US
User
https://www.criteo.co Yes
acquisition, m/privacy/
conversion

For privacy information, go to:https://twitter.com/en/privacyTo opt out, visit:https://help.twitter.com/en/rules-and-policies/twitter-cookies
For privacy information, go to: https://policies.google.com/privacy?hl=en-US#infochoices
To opt out, visit:https://policies.google.com/technologies/ads?hl=en-US
For privacy information, go to:https://www.criteo.com/privacy/to opt out, visit:https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers/or here:
https://www.criteo.com/privacy/disable-criteo-services-on-mobile-applications/

Cookies we use on our main website (www.viber.com):

Type of cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Performance/Analytics cookie
Performance/Analytics cookie
Performance/Analytics cookie

Name of cookie
OptanonAlertBoxClosed
OptanonConsent
eupubconsent
RT__cfduid
referrer04_002
JSESSIONID__cfduid
nlbi_XXXXXXX
referrer04_002
referrer04_002
visid_incap_XXXXXX
incap_ses_*_gid_gat_UA_ga

SourceOneTrust
OneTrust
IAB Europe
Akamai
OneTrust
Viber.com
nr-data.net
cookielaw.org
comeet.cowww.comeet.cocomeet.cocomeet.cocomeet.co
Viber.com
Viber.com
viber.com

First Party/Third Party
First Party
First Party
First Party
First Party
Third Party
First Party
Third Party
Third Party
Third Party
Third Party
Third Party
Third Party
Third Party
First Party
First Party
First Party

LifespanA yearA YearIndefinite
7 daysA monthA monthSessionA monthSession30 days
A month364 days
SessionA day
a few seconds
2 yearsPerformance/Analytics cookie
Performance/Analytics cookie
Performance/Analytics cookie
Performance/Analytics cookie
Functional cookie
Targeting cookie
Targeting cookie
Targeting cookie
Targeting cookie
Targeting cookie

_gat
_gat
_gid
visid_incap_
pll_languageGPS
YSC
VISITOR_INFO1_LIVE
IDE
test_cookie

comeet.cocomeet.cocomeet.cocomeet.co
Viber.com
youtube.com
youtube.com
youtube.com
youtube.com
doubleclick.net

Third Party
Third Party
Third Party
Third Party
First Party
Third Party
Third Party
Third Party
Third Party
Third Partya few seconds
a few seconds
A day
A yeara yeara few seconds
Session
6 daysa yeara few seconds

Cookies we use on our B2B website (www.viber.com):

Type of cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Strictly necessary cookie
Performance/Analytics cookie
Performance/Analytics cookie
Targeting cookie

Name of cookie
OptanonAlertBoxClosed
OptanonConsent__cfduid__cfduid_ga_DBCT3C7B6C_ga_GRECAPTCHA

Sourcewww.forbusiness.viber.com
www.forbusiness.viber.com
hsforms.com (Hubspot)
hsforms.net (Hubspot)
Viber.com
viber.com
Google.com

First Party/Third Party
First Party
First Party
Third Party
Third Party
First Party
First party
Third Party

Lifespan365 days
365 days
30 days
30 days
730 days
730 days
180 days

5. Definitions
Cookies/HTML5
Local Storage

A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can becreated through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser
cookies”), and HTML5.

Web Beacons

Embedded Script

ETag, or Entity
Tag

Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear
GIFs”) may be included in our Services’ pages and messages. Web beacons may be invisible to you, but any
electronic image or other web programming code inserted into a page or email can act as a web beacon.
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which
are stored on a user’s computer hard drive, clear GIFs are embedded invisibly on web pages and are about the size of theperiod at the end of this sentence.
An embedded script is programming code that is designed to collect information about your interactions with theServices, such as the links you click on. The code is temporarily downloaded onto your device from our web server or athird-party service provider, is active only while you are connected to the Services, and is deactivated or deleted
thereafter.
A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a
resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Usedin this manner ETags are a form of device identifier. ETag tracking may generate unique tracking values even where
the consumer blocks HTTP, Flash, and/or HTML5 cookies.
The unique series of numbers and letters assigned to your device.

Unique Device
ID
Probabilistic Finger- Probabilistic tracking depends upon collecting non-personal data regarding device attributes like operating system,
printing
device make and model, IP addresses, ad requests and location data, and making statistical inferences to link multiple
devices to a single user. Note that this is accomplished through proprietary algorithms owned by the companies
performing probabilistic finger-printing. Note also that in the EU, IP Addresses are personal information.
Device Graph
Device graphs can be created by combining non-personal data regarding use of smartphones and other devices withpersonal log-in information to track interactions with content across multiple devices.
Unique Identifier
Unique Identifier Header (UIDH) in the address information that accompanies Internet (http) requests transmitted over
Header (UIDH)
an ISP’s wireless network. For example, when a customer types the web address of a retailer on his or her phone, therequest travels over the network and is delivered to the retailer’s website. The information included in that request
includes things like the device type and screen size so that the retailer site knows how to best display the site on thephone. The UIDH is included in this information and can be used as an anonymous way for advertisers to be able todetermine that the user is part of a group that a third party advertiser is attempting to reach.
It is important to note that the UIDH is a temporary, anonymous identifier included with unencrypted web
traffic. We change the UIDH on a regular basis to protect the privacy of our customers. We do not use the UIDH to

collect web browsing information and it does not broadcast individuals’ web browsing activity out to advertisersor others.

6. Social Plugins
We also use social plugins on our Site. The social plugins used on the Site are hosted by social media networks. Your browser sends
cookie data to a social media network when loading its related social plugin inside your browser. This data contains information on youruse of the Site. In case you are registered with the social media network, the data will be associated with your data already stored in thesocial media network. To find out more on the social media networks and their corresponding social plugins, see the table in Section
4 of this Cookies and Tracking Technologies Policy.

7. Contact Us
For any queries in relation to this Cookies and Tracking Technologies Policy please contact us at https://help.viber.com/en/contact, or
you can also contact us in writing at Viber Media S.à r.l., Attention: Privacy Policy Administrator, 2, rue du Fossé, L-1536 Luxembourg,
Grand Duchy of Luxembourg.
In the event you read this policy in any language other than English, you agree that in the event of any discrepancies, the English version
shall prevail.
Current Cookies policy 2021 Viber Cookies Policy 2021
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