CaseStudy“We’re always looking for new and innovative ways
to achieve our client’s goals, and looking outside
traditional search and social media platforms forconsumers is one of the ways we do that. Workingwith Taboola to further amplify Pit Viper’s uniqueproducts proved to be an incredibly successful
solution to reaching their target consumer at scale.”- Lindsay Romanelli, Director, Digital Media, The Stable

700%
Return on adspend (ROAS)
FA S HI O N

The Stable Achieves a 700% Returnon Ad Spend for Pit Viper withTaboola Programmatic

2x
ROAS thantarget goalCaseStudy
CaseStudy
COMPANY
Pit Viper builds the functional, fun-loving gear that is serious
about taking things less seriously. The Stable is the largest
and leading Shopify Plus agency.
Pit Viper works with The Stable to reach potential
consumers in innovative and exciting ways.

CHALLENGE
Find new Pit Viper consumers outside of search and social
media platforms.
SOLUTION
Launch a Taboola sponsored content campaign throughtheir programmatic offering with The Trade Desk,reaching consumers on premium publisher sites acrossthe United States.
RESULTSWith Taboola, The Stable was able to achieve a 700%
ROAS for Pit Viper, which was 2x their ROAS goal.

Pit Viper Reaches New Consumers Outside of Searchand Social Channels with Taboola ProgrammaticCaseStudy
Return on Ad Spend for Pit Viper with Taboola
Retargeting and Contextual Targeting
The Stable is a Taboola programmatic partner, and works withTaboola to amplify campaigns for a variety of different clients.
Recently, The Stable worked with Taboola to amplify Pit
Viper product pages, with the goal of reaching more potential
customers that would eventually convert on site.
Pit Viper was looking to increase sales within the US market
by reaching audiences outside of search and social channels bypurchasing inventory through a private marketplace (PMP).

Introduction
Pit Viper builds the functional, fun-loving gear that is serious about
taking things less seriously. Their foundation is creating eyewear that
can take a beating, and their goal is to build quality gear for theactivities they love. They’re bold, they take chances and they always
deliver the optimal blend of style and performance.
The Stable, previously BVA, is the largest and leading Shopify Plusagency. They incubate and grow DTC brands that you love. They believe
in a brand’s ability to forge human connection through commerce (theact of buying and selling), and they believe that connection happens
through emotion. Their mission is to bring life to commerce.
Pit Viper works with The Stable to reach potential consumers ininnovative and exciting ways.

The Stable launched a Taboola sponsored content campaign topromote Pit Viper product landing pages. The Stable worked
with Taboola on Pit Viper’s behalf through The Trade Desk tocapture people who had seen or interacted with ads previously,
and retarget them to achieve their ROAS goals.
The Stable also used Taboola’s contextual targeting abilities,
to reach people who were already reading about their brand.
Contextual targeting is a method of targeting articles, andtherefore, the people reading those articles, as a method ofreaching new audiences.
With Taboola, Pit Viper achieved a return on ad spend (ROAS)
of 700%.