Nonprofit

World Vision Receives Over 100
Donations a Month with Taboola“Improving the wellbeing of impoverished children and families is at the heart of what
we do. To drive donations in support of this mission, we use Taboola to reach newaudiences at a scale unmatched by search channels and banner ads.”- Saeyong Oh, Digital Marketing Manager, World Vision

COMPANY

World Vision is a global NGO that strives for thechildren and communities in the world’s most vulnerable
environments to emerge from poverty and inequality.

CHALLENGE

Acquire donations from interested patrons in supportof World Vision’s mission, using new digital marketing
channels.

SOLUTIONWorld Vision uses the Taboola discovery platform todrive monthly renewing donations for families and children
in need.

RESULTSWith Taboola, World Vision was able to generate 100+of monthly renewing donations, up to 40% lower CPA
than any other display channels.

100+of Renewing Donations
each Month

40%Lower cost peracquisition (CPA)
than Other Display
ChannelsNonprofit

Introduction

World Vision is a global NGO that strives for the children
and communities in the world’s most vulnerable environments
to emerge from poverty and inequality.

A global Christian humanitarian organization, World Visionpartners with children, families, and their communities toreach their full potential by tackling the causes of povertyand injustice.

World Vision Generates Donations for Children andFamilies in Need with TaboolaNonprofit

Search Channels Bring Challenges for World Vision,
Who Then Finds Lower CPA with Taboola
World Vision leverages Taboola for performance marketing
campaigns that generate monthly renewing donations forchildren and families in need. Campaigns are focused on theneeds of specific families and encourage sponsorship.

World Vision expanded to a variety of digital channels, oneof which was Taboola. Using Taboola, World Vision wasable to find a lower CPA that they didn’t with other popularsearch channels.

In the Korean market, digital media is heavily concentrated
on certain popular search channels. For World Vision, thesechannels performed well, but not at the CPA desired.

Taboola Achieves 40% Lower CPA than Other Display
Channels
When World Vision started working with Taboola, thebiggest improvement they saw was in click through rate(CTR). They also saw that without the limitations of bannerads, their cost per acquisition (CPA) decreased.
With Taboola, World Vision was able to generate over
100+ monthly renewing donations, and a 40% lower
CPA than other display channels, and saw larger scalethan with popular search channels.

The Taboola team assisted World Vision campaign
strategy, creative images, and headline variations,which contributed to the overall CTR improvement
also provided insights like hour targeting suggestions
that eventually improved CPA.
World Vision looks forward to increasing conversion
volume and efficiency with Taboola.

“Improving the wellbeing of impoverished children and families is at the heart of what
we do. To drive donations in support of this mission, we use Taboola to reach newaudiences at a scale unmatched by search channels and banner ads.”- Saeyong Oh, Digital Marketing Manager, World Vision