“We were really looking to increase on-site
engagement and continue building valuable
relationships with our customers. The teams at
Taboola and Neodigital provided the tools weneeded to achieve those goals. Compared to traffic
from Facebook Ads in the same time period, theduration of stay on the site was 154% higher from
Taboola Ads.”- Eda Güzeliş, Retail and Marketing Director, Ariş Pırlanta

B EAUT Y, FASHI ON, LI FEST YLE

Ariş Pırlanta & Neodigital Increase
Session Duration by 154% with
Taboola Image Ads

153%Higher Session
Duration Than Traffic
from Facebook AdsCOMPANY
Ariş Pırlanta is the first diamond jewelry brand to offer
thousands of affordable jewelry products to its customers
in a virtual environment. Neodigital is a leading digitalmarketing company in Turkey.

CHALLENGE
Increase customer loyalty and engagement by driving
target audiences to the Ariş Pırlanta blog.
SOLUTION
Use Taboola Image Ads and targeting capabilities toreach engaged audiences across trusted publisher sites.
RESULTS
Compared to Facebook Ads, Taboola Ads drove a 154%higher session duration on site. With Taboola, ArişPırlanta and Neodigital also generated a competitive
CTR, CPC, and conversion rate.

Ariş Pırlanta Drives High-Quality Website Trafficwith Taboola Native Ads

IntroductionAriş Pırlanta, based in Turkey, is the first
diamond jewelry brand to offer thousands ofaffordable jewelry products to its customers
in a virtual environment by opening its
e-commerce shopping site in 2003.
Neodigital is among the leading actors ofthe digital marketing ecosystem in Turkey.
In service for more than 10 years,
Neodigital has been delivering strategic
marketing solutions to its clients based ondata-driven insights.

Ariş Pırlanta & Taboola Target Jewelry Lovers
Across the Open WebAriş Pırlanta’s blog is an engaging and informative content hub forcustomers interested in the latest jewelry and diamond trends. With
posts like, “Unique and Timeless Diamond Necklace Gifts” and “Jewels To
Complete Your Retro And Vintage Style,” the long-running blog helps peoplebuild a trusting relationship with the Ariş Pırlanta brand outside of theshopping experience.
To continue building these relationships, Ariş Pırlanta was eager to drive
more engaged visitors to their blog and increase time on site.
That’s where Taboola was able to help. With a network of over 1.5 billion
monthly users and thousands of publisher partners, Taboola helps
advertisers reach audiences with content that matches their interests.
Ariş Pırlanta and Neodigital teamed up to launch Taboola Image Ads
across premium publisher properties — targeting engaged audiences onmobile and desktop devices. Each Image Ad consisted of a high-quality
visual, catchy headline, and compelling call to action (CTA), inviting viewers
to click through to a relevant blog article.
One sponsored article, for example, included the headline, “SymbolsFrequently Used in Jewelry and Their Meanings,” and a CTA that read“Discover Now.” Once on site, audiences could learn more about these
intriguing symbols and discover the products that best suit theirpersonal interests.
As a spokesperson for Ariş Pırlanta said, “Diamond symbols help people
express themselves. Some people might want to carry their luck aroundtheir neck with a stylish sparkling clover leaf necklace or reflect theircharacter with the symbol of their Zodiac sign.”Ariş Pırlanta Drives Their Best-Performing CTR withTaboola Native Ads
The native ad campaign delivered. With Taboola and Neodigital, ArişPırlanta was able to increase average session duration by 154%
compared to traffic driven from Facebook Ads. The Taboola Image Ads
also drove the best-performing clickthrough rate (CTR) among ArişPırlanta’s campaigns, generating a competitive cost-per-click (CPC) andconversion rate.
Ultimately, working with Taboola and Neodigital helped Ariş Pırlanta
achieve their goal: increasing on-site engagement and building customer
relationships with target audiences across Turkey.