MARAPR
2022
VOL 44/NUM 2

C H A P T E R“MPI-WI Chapter is the bridge to knowledge, compelling ideas, andrelationships to create a voice in the meetings and events industry.”A W A R D

You can do a lot with 27,000 square feetof meeting space.
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MEET WITH CONFIDENCE
With 20 private event venues, over 40,000 square
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Learn more at theinglesidehotel.com
2810 Golf Road, Pewaukee, WI 53072
800 247 6640 | salesinfo@theinglesidehotel.com

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MARCH/APRIL 2022

MPI-WISCONSIN
2021-2022
BOARD OF DIRECTORSVOL 44 / NUM 2

Feature Articles

PRESIDENTSHANNON TIMMERMAN, CMP
Wilderness Hotel & Golf Resort
stimmerman@wildernessresort.com
PRESIDENT-ELECTREBECCA STAATS
Residence Inn & Fairfield by Marriott Eau Claire
rebecca.l.staats@gmail.com
IMMEDIATE PAST PRESIDENTALISON HUTCHINSON
Fox Cities Convention & Visitors Bureau
ahutchinson@foxcities.org
VICE PRESIDENT OF MEMBERSHIPMICHELLE TYO JOHNSONNorthCoast Media Groupmichelle@northcoastpro.com
VICE PRESIDENT OF FINANCE
WANDA GILLES
veda
wanda.gilles@yahoo.com

Trivia Gold: You Are GOLDen

6

Join us for Ed-YOU-cation Day in LaCrosse8

Event Safety: All About the Individual9

MPI-WI Grant or Kristin Bjurstrom Krueger Student Scholarship

10

January Education Event Recap

12

Battle Workplace Burnout with Boundaries

15

February Education Recap

18

WEC San Francisco 2022

21

The Power of MPI

25

MPI Turns 50 in 2022

33

In Every Issue

VICE PRESIDENT OF COMMUNICATIONSLIZ UNRUH
Positively Pewaukee
liz@positivelypewaukee.com

Editor’s Note

4

President’s Message

7

Food for Thought: Doubletree Signature Cookie Recipe

22

Volunteer Spotlight: Judy Keller

24

Board Member Profile: Michelle Tyo-Johnson

26

DIRECTOR OF SPECIAL EDUCATION PROJECTSBETH SCHNABEL, CMP, CED, CUDE
Filene Research Institutebeths@filene.org

Anniversaries / New Members

27

Planner Profile: Katie Mueller

28

DIRECTOR OF SPECIAL EVENTSJODY SIMON
WAMIC
wamic@wamic.org

Who’s in the News

29

Supplier Profile: Katie Ragan

32

Save the Date: 2022 Chapter Events

34

VICE PRESIDENT OF EDUCATIONREGGIE DRISCOLL, CMP
State Bar of Wisconsin
rdriscoll@wisbar.org

DIRECTOR OF STRATEGIC PARTNERS & SPONSORSHIPS
VICTORIA GRINWALD
The Boldt Company
victoria.grinwald@boldt.com
DIRECTOR OF MEMBER CAREJOSHUA WIMMER
Premier Choice Association Managementjoshua@premierchoiceamc.com
DIRECTOR OF AWARDS, SCHOLARSHIPS & RECRUITMENTSARA BEUTHIEN
WEDC
sara.beuthien@wedc,org
DIRECTOR OF PUBLICATIONS & SOCIAL RESPONSIBILITYMARIA PEOT, CMP
Zywavemaria.peot@gmail.com
DIRECTOR OF DIGITAL COMMUNICATIONSJESSICA RIEFLIN
Wisconsin Dells VCB
jessica@wisdells.com
DIRECTOR OF MONTHLY PROGRAMMINGJODY ROOS
Wisconsin Bankers Association
roos@wisbank.com

Experience MPI Wisconsin
Print: Agenda Magazine
6 Different Ways
Web: mpiweb.org/Wisconsin
Facebook: facebook.com/mpiwi
Twitter: twitter.com/mpiwisconsin
LinkedIn: MPI-WI Chapter
Instagram: https://instagram.com/mpi_wi_chapter 																	

2820 Walton Commons, Ste 103

fax: 608.204.9818

Madison, WI 53718

email: admin@mpiwi.org

tel: 608.204.9816

web: www.mpiweb.org/wisconsin

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Editor’s Note
Published bimonthly by
Meeting Professionals International –Wisconsin Chapter

Putting the “You” in
Ed-YOU-cation

CO-EDITORS
Jennifer Mell, CMP
NorthCoast Media Groupjen@northcoastpro.com

Happy (almost) spring MPIWisconsin! I don’t know about you,but I am ready for warmer weather,longer days, the smell of grass, andthe momentum spring brings.

Kathy Reading
The SCAN Group, Inc.
reading@scangroup.net

GRAPHIC DESIGNAnn Shultz, AJS Designs

PUBLICATION DEADLINES
May/June 2022
Deadline: April 15, 2022
July/August 2022
Deadline: June 15, 2022
September/October 2022
Deadline: August 15, 2022

PERMISSIONS
Material in this publication may not be
reproduced in any form without permission.
Statements of fact and opinion within the
Agenda are the responsibility of the author(s)and do not imply an opinion of the officers or
members of MPI or MPI-Wisconsin Chapter.

There’s more Ed-YOU-cation available as the year 2022 gets rolling. In
addition to our chapter events, I want to share some other events withyou as registration, hosted buyer opportunities and/or scholarships areopen NOW.
IMEX Frankfurt
May 31 – June 2, 2022, Frankfurt, Germany
For those members who plan international events, I highly recommend
attending IMEX Frankfurt, where you’ll be able to meet with more global
partners than at IMEX America. In addition, there are opportunities tocombine a trip to IMEX Frankfurt with Familiarization trips (FAM’s), so you
can experience destinations you might not usually get to visit and spend
more quality time with vendor partners. For example, in 2019, I was hosted
by Associated Luxury Hotels International (ALHI) and joined their grouptrip to Budapest before IMEX Frankfurt. Not only did I get to experiencea wonderful city, but I also strengthened my professional relationshipwith my ALHI contacts and forged new relationships with fellow meeting
professionals. At IMEX in Frankfurt, I was impressed at the more extensive
show floor and how many different vendors were in Frankfurt that I didn’t
see at IMEX America. If you don’t know if you have the right connections to
get hosted through one of the exhibiting intermediaries, you can also apply
directly to IMEX for the Hosted Buyer program!

Continued on page 6

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CONTRIBUTING WRITERS
Jody Roos
Kathy Reading
Maria Peot, CMP
Alan Kleinfeld
Kortnee Carroll
Elizabeth Poh
Lisa X Walden
Jennifer Mell, CMP
Lindsey Hess, CMP
Shannon Timmerman, CMP

One of my favorite times of the MPI year is spring, when our annual
Education Day event occurs. My first position on the Board was handlingSpecial Education Projects that include the Spring Education Day, so I
always enjoy seeing what the teams present. This year’s planning teamhas put together all the best components: a location we haven’t been
to lately, our annual pre-education Trivia Night, a great speaker line-up,
and a fantastic theme: “Ed-YOU-cation.” It’s a perfect combination of fun,networking, and learning. Be sure to read the articles in this issue formore information about the event and register early!

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12/29/21 11:51 AM

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Connect with us at MononaTerrace.com

Continued from page 4

You Are GOLDen
By Jody Roos

Join us on April 6th for the MPI-WI Chapter’s
Annual Trivia Night! Since this is MPI’s GOLDen
anniversary year, this year’s theme is “YOUARE GOLDEN.” The fun will begin at 6:00 pm atthe beautiful, newly renovated La Crosse Center.
Gather your team of four or create your own teamthat night! Teams and individuals are encouraged
to have some fun choosing your team’s name andtheme…maybe add a little GOLD to it! To add more
excitement to this fabulous evening, we will havean amazing silent auction happening throughout
the GOLDen evening. We have many wonderfully
supportive MPI members and non-members thathave donated amazing items to help the chapter
raise some funds.
Mark your calendar, book your hotel room, comejoin us and show off your GOLDen smarts withyour teammates. Let’s make Trivia Night 2022 an
unforgettable night of GOLDen fun and excitementthat will be talked about for many GOLDen years
to come!!!

PCMA EduCon
June 5 – 8, 2022, New Orleans, LA
While our chapter is on education hiatus for the summer,
fill your brain down in New Orleans. PCMA’s EduCon isa multi-day education event with opportunities to learn
from both the speakers and other attendees. One of thebest breakout sessions I remember attending was years
ago: a case study at PCMA EduCon in San Antonio.
A professional meeting planner talked us through her
conference, with her vendor partners chiming in as
they reviewed all aspects of the event. I took copious
amounts of notes in that session, which is a sure sign ofvaluable content. EduCon usually gives you an excellent
opportunity to experience the locale, and this is a perfecttime to enjoy New Orleans!
MPI’s WEC
June 21 – 23, 2022, San Francisco, CA
MPI’s WEC cannot be missed! Head to San Francisco
this year to help MPI celebrate our 50th anniversary. If
you’ve never been to WEC, it’s an excellent opportunity
to gain professional education, network with fellow MPI
members from our chapter and around the globe, andexperience room sets, presentation formats, and F&B
options firsthand. In addition, WEC has a newly branded
hosted buyer opportunity for Planners called the Business
Exchange Program that’s very worthwhile if you do
business within the US. Additionally, MPI Foundation’s
scholarships for WEC are open from March 15 - April 8.
I was happy to be awarded a scholarship to attend WEC
last year. All I needed to provide in return was a video
thanking the Foundation for my scholarship and a virtualinterview post-conference to share my experience.
This was totally worth it to experience one of the best
conferences in our industry.
Put the “YOU” in Ed-YOU-cation! Start with our Spring
Education event in April and keep it going throughout 2022!

See you then and remember –March/April 2022

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YOU ARE GOLDEN!
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President’s Message

2021-2022 President, MPI-WI Chapter
As I come down from thereinvigorating high fromour Wisconsin Chapter
Board of Directors
Mid-Year Retreat, I
am filled with excitement for my few
remaining months as your Chapter
President! We had a fantastic
retreat, and I think I speak for the
rest of the board when I say that it
was much needed!
We had a chance to reflect on our
successes and shortcomings of our
first half of the year and put plans
into motion for the remainder of this2021-2022 board year. I was thrilled
to see that our successes outweighed
our missteps! We also had a chance
to reconnect on a more personal levelas a Board, which really brought us
together, and I believe will make us
stronger. I could not be more proudwith the time and effort that every
board member put into this retreat.
As MPI Global says, “When we meet,
we change the world.” Living proof,
right here! If we learned anythingover the past couple of years, virtualboard meetings do not have thesame outcomes, or the same way ofconnecting with one another.

awesome speaker team, and our
education teams for their hard workon these two successful events.

We have already started this yearwith a couple of pretty amazing
speakers. Michal Rust engaged ourgroup in the Wisconsin Dells withover thirty minutes of Q&A, which I
don’t think I have ever seen before!
And in February, Lisa Koenecke kept
us engaged and laughing, up untilthe very last minute. I have heard
so much positive feedback frommembers about these two speakers,
which is amazing. Kudos to ourOur attendance numbers is 2022 areincreasing, and as our registration
roster grows, my hope for the future
brightens. The buzz and laughter I
take in during every networking break,lunch, and reception is heartwarming!
I almost hate to break it up to geteveryone back to their seats. I’ll say it
again…”When we meet, we change
the world!” Won’t you join us?

For anyone that may have missed
these first two, I highly encourage
you to try and make it to the April
Ed-YOU-cation Day, kicking off
with Trivia Night at the La Crosse
Center on April 6 & 7. Not only will
we continue to celebrate the 50 Year
Anniversary of MPI, but we will also becelebrating Global Meetings Industry
Day (GMID) on April 7th. Our speakerline up is outstanding, so this isdefinitely not one to miss! This event
will be followed up with our chapter
welcoming Bonnie Carlson, member ofthe MPI IBOD, to Green Bay on May
12th. Hope to see you there!

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SHANNON TIMMERMAN, CMP

We put a focus on our volunteer
opportunities and tasked each otherwith making personal connections toeach of our chapter members. It was
great to meet new members at the
February meeting, saying “Hey, youcalled me last week!” Our volunteers
are the backbone to making ourchapter what it is. We depend on
volunteers for selling raffle tickets,writing articles, joining education
teams, speaker teams, membershipteams, and eventually becoming board
members. Any place you look, there
is an opportunity to volunteer. Had I
not jumped on an education team at
my very first event, and then spent myfirst year on the raffle team, I would
probably not be writing this article
today. Best first step I ever made!

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Join us for Ed-YOU-cation Day
in La Crosse
By Maria Peot, CMP
Following the exciting You Are Golden
Trivia Night, MPI-WI brings you fantastic
education on Thursday. The education
portion of the event will feature a full dayof in-person education with speakers on
event design, negotiation, leadership, andtools for a positive outlook to tackle thedecade ahead. The day is guaranteed to
be full of vision and inspiration.
Thanks to the support of our chapter’s
Strategic Partners, member planner
registration will be complimentary for theeducation portion of the event.
Visit the Spring Education Day page on
the MPI-WI website to learn more andregister today!

LISA WALDEN
KeynoteBury the Hustle: Striving for
Balance in a Burnout World

ALAN KLEINFELD
KeynoteOn the Road Again: Safety for
Travelers

Breakout
Connecting AcrossGenerations

Breakout
Crisis Communication

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SHAWNA SUCKOW
KeynoteThe Roaring Twenties Marketing & Selling Better in
the Post-Pandemic Decade

8

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SPEAKER LINEUPEVENT SAFETY:All About the Individual
By Alan Kleinfeld
The safety and security of our events continues to bea challenging topic for many planners. While several
venues and suppliers continue to make a few strides,
most planners are dumbstruck by the question: how
do I make my events safer?
One of the more basic
items to conquer ispersonal safety. A
one-page sheet of
relevant info to blastout is all you needto help prepare yourattendees for things
they might encounter
while at your meeting.

AT THE HOTEL OR VENUE• As you are checking in, casually ask, “has theroom been inspected by housekeeping?” toconfirm the room is empty.
• Carry two room keys, in separate pockets/compartments, in case one quits working.
• Each time you approach your room, have yourroom key in hand.
• Look in the closet, see if there’s a safe,
umbrella, flashlight or other useful items.
• Study the telephone and learn how the hotel
deals with emergencies.
Continued on page 10

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Such a list makes even more sense when you hearstories, like I have, of a stranger attempting entry into
an occupied hotel room or of a woman opening her

hotel room for the first time to discover an unknown man
hiding behind the curtains. That’s just plain unsettling.
The following guidelines are helpful in developing yourown safety sheet.

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9Continued from page 9••

Look at the back of the room door to see fireprocedures.
Don’t open the door for anyone you don’t knowor aren’t expecting. Call the front desk to confirm
hotel employees.

ABOUT TOWN
• Know the address of your hotel or venue andwhich public safety department responds incase of an emergency.
• Include the non-emergency number for said
department.
• Know the location of the nearest hospital.
• Keep hands free while walking, in case you needto defend yourself (or catch yourself if you trip).
• Ask the CVB or the venue contact or go online
to find out about other events in town and at thehotel. Things like sporting events, construction
projects, and other group gatherings could
impact the attendee experience or their safety.
• Share info about public transportation, cab
services and ride share programs.

GENERAL SAFETY REMINDERS• Wash hands or use hand sanitizer (and takeother steps to reduce illness).
• Take off name badge when not at the meeting(and require them during the meeting).
• Be aware of your surroundings, especiallyoutside of the venue.
• Away from the meeting, walk or travel with afriend, colleague or co-worker.
• Provide maps to show nearby dining andshopping (concierge desks can be a valuable
source of information in this regard).
• Be aware of and prepare for local weather
trends during your stay.
• Leave a copy of your itinerary at home or withthe office.
If you’re like many others in the meetings industry,
who have not been traveling lately, then you and yourattendees will be glad to have these reminders as you
begin to take flight.

Alan Kleinfeld, MTA, CMM, CMP, LEO, has over 25 years experience in meeting management combined with over 15 years inpublic safety, much of it done simultaneously. He’s a seasoned consultant, speaker, writer and educator. His safety topics haveincluded site selection, safety overview, emergency operations and event safety. Contact him at alan@arrivemanagement.com.

MPI-WI
MemberGrant
orKristin Bjurstrom
Krueger Student
Scholarship
DUE DATE APRIL 30

Have you considered applying for the MPI-WI Member Grant or Kristin Bjurstrom Krueger Student Scholarship?

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The MPI-WI Member Grant is funded up to $500 and can be used at the discretion of the recipient for MPI membership dues,
registration fees and other professional development activities such as the Certified Meeting Professional (CMP) or Certified Meeting
Management (CMM) exam or study materials! Visit https://www.mpi.org/chapters/wisconsin/get-involved/founders-grant for more
information and the application process.

The $500 Kristin Bjurstrom Krueger Student Scholarship is available for students enrolled in a course of study in the meetings
field at an accredited college. Visit https://www.mpi.org/chapters/wisconsin/get-involved/kbk-student-scholarship for more informationand the application process.
Applications for both the Member Grant and Kristin Bjurstrom Krueger Student Scholarship are due by April 30.

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It’s Good to Do Business at Your place on the lake!

TM

Voted 2022 Best Lakeshore Resort by Wisconsin Meetings magazine,
The Osthoff Resort offers 38,000 square feet of elegant, state-of-the-art function space.
With spacious accommodations, recreational lakefront, Aspira Spa, cooking school,
nearby golf and many other premier amenities, including team building activities,
The Osthoff Resort is one of the Midwest’s premier meeting destinations.
For more information on The Osthoff Resort, visit osthoffmeetings.com or call 888.748.1136.

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Elkhart Lake, WI

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11January Education Event Recap
By Kortnee Carroll & Elizabeth Poh		n January 20th we hosted our January
Education Event at The Wilderness
Resort in the Wisconsin Dells. Our
MPI-Wisconsin Chapter President andthe Director of Sales for the Wilderness,
Shannon Timmerman, welcomed our group to her beautiful
property. Jessica Rieflin and Leah Hauck-Mills from the
Wisconsin Dells Visitor & Convention Bureau welcomed
our group to the area as well, and played a fun Dells trivia
game! Did you know that Ishnala Supper Club served
93,738 Old Fashioned in 2021?! Lunch was a delicious
bruschetta chicken with sides of red potatoes and green
beans. The dessert table was heaven on earth for anyone
with a sweet tooth!
After lunch we moved over to the meeting room where
Shannon welcomed everyone again and went over updates

Michael Rust gave us anamazing presentation
on “Finding the Key toConsensus.” Michael
is the CEO of theWinnebago Conflict
Resolution Center,has performed morethan a thousand
mediations, and spoken
to thousands throughout
his career. He started
off by showing half ofthe room an image as
the other half looked away, and then again to the opposite
side. After comparing what the different groups saw,
Michael then asked us “So, who is right?” His point wasthat perception matters and in order to find a consensus,
you have to understand both perceptions. Your point ofview will change what you see and the truth does notmatter, what matters is what you’re willing to agree on,and, can you find a resolution?

Michael Rustfor MPI. This year is MPI’s 50th Anniversary, so pleaseshare a picture or a video of yourself online here with why
you joined, why you’re still a member, or your favorite
MPI memory. Shannon thanked all of our 2022 sponsors,
who came out in full force for us this year. We had an
overwhelming number of sponsors, which is amazing!

Michael also went over his way of how to
Stop Conflict C.O.L.D.

C - What is the cost of continuing the conflict? Is it
money, relationships, or time?

O - What are the objectives and options with the conflict?

What do you need, what do they need, what are yourobjectives, and what are their objectives? Most importantly,
what are the options for meeting those objectives?
distractions, be open minded, take a breath, and ask open
ended questions.

D - Decide to deal. You need to compare options to thecost, be hard on the problem and soft on the person, andknow that emotions are necessary for some.

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L - Listen and learn with laser focus. You need to remove

With talking about emotions, Michael explained to us that
it is impossible for signals to get to our rational part of ourbrain without going through the part of the brain that holds
our emotions. You will not engage emotionally if we do notwant to, so it is important to breathe and pay attention to
our emotions.

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Lastly, Michael talked
to us about doing unto
others as THEY WANT
to be done unto. There
are many different
people in the world and
we respond best to how
we are. It is importantto remember to notrespond how WE would
like to be responded
to, but rather the otherperson. Robin Williams
was the type of person who loved to be goofy and tell jokes,
so the best way to communicate with him was not to be toodata driven. Bill Gates on the other hand, loves data and thatis how he communicates, so the best way to communicate
something to him would be with data. Everyone is different
so you need to listen and find out what is the best way tocommunicate with others.

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The last thing Michael taught us was to ask ourselves
three questions in the moment:•••

What is actually happening?
What am I making it mean?
What else could it mean?

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Thank you again to Michael Rust for giving us a great
presentation at our January meeting!
After the meeting we headed over to the reception where
the Dells VCB and The Wilderness Resort hosted us
with amazing appetizers and cocktails. Shannon set up abehind the scenes tour of their property’s Take Flight, as
well as an opportunity to experience the ride! If you have
not yet been to their resort and done the Take Flight, wehighly recommend it!

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Battle Workplace Burnout
with Boundaries
By Lisa X. Walden of Good Company Consulting

To get started…

W O R K / L I F E•

Be extremely intentional about
setting your own boundaries•

Instead, what we’ve got now is
work-life enmeshment. If you’re
working from home, your livingroom is your office. Your couchis your new, very non-ergonomic
desk chair. Working hours can
now be defined as waking hours,
because… what’s the difference?
And even for those who’ve returnedto the office, the work creep, and expectation to “always bereachable” (even when you’re not there) is oh so real.
A big reason behind these unrealistic expectations is notjust where we work, but how we’ve long thought about
work. The rise-and-grind hustle culture mentality that has
been so prevalent is simply unsustainable. On top of that,phones and laptops have made it all too easy to take ourwork back home with us, seeping into family time, morning
routines, and our ability to take real and true breaks. Thinkchecking email right after peeling your eyes open in themorning. Think dialing into “one quick meeting” while onvacation. Think sending work texts during dinner.
Right now, there’s an urgent need to address this style ofworking. After the emotionally and physically draining past
couple of years, most of the workforce is feeling exhausted.
Though there’s no question that the work still needs to get
done, the threat of burnout looms large.
So how do gain control over your workflow, and add backa bit of calm (and even enjoyment) back into your life?
One very important word: boundaries. Without a doubt,
boundary setting is key to building a work life that looks
less like enmeshment, and more like work-life harmony.

March/April 2022

Create a “start of workday”
and “end of workday” ritual. Light
some incense, make coffee,
go for a walk, change into
your “professional athleisure.”
Whatever it looks like for you,create an intentional portal from“home mode” to “work mode” andback again.

•

Make a list of negotiables
and non-negotiables. As meeting
planners, things will inevitably
come up and there will be times
you just have to be available. But try to draw
some boundaries by defining what’s negotiable(ex: Netflix watching or cleaning time) and what’s
absolutely not (ex: reading to kids before bedtime
or your daily walk). Writing down an actual list ofwhat these are will help you better stick to the plan.
Don’t be shy… advocate for those boundaries!
Communicate when you feel overwhelmed. Oftentimes
colleagues and leaders aren’t even aware that you’re atthat point. If you tell them you’re feeling stressed, anxious,or near burnout, more often than not they’ll do what they
can to help.
Make it a practice to regularly let people know when you
are and aren’t available. This could look like sending ashort email that reads, “Lisa’s availability” which includes
the hours you can easily be reached that week, and when
you’re off the grid. It might feel a bit uncomfortable, but it
will make people think twice before trying to reach you when
you’re technically not working.

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15

Back to table of contents“WORK-LIFE BALANCE” MIGHT
SOUND LIKE A UNICORN —a fantastical idea that belongs in afairytale more than in our current
workplace climate. And if it was
unattainable before the pandemic
years, these days it seems like atruly mythical and unrealistic dream.

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Resort, totaling 90 years of Osthoff
event experience. The resort isalso proud to have two active MPI
members with a combined 50-yearsof membership and two Certified
Meeting Professionals on staff.

“The Osthoff Resort is honored tohave been granted both the ‘Best
Lakeshore Resort’ award as well as
the AAA Four Diamond ‘Inspected
Clean’ enhancement status,” stated
Tracie Toth, CMP, Sales Director of
The Osthoff Resort. “These awards
are a true testament to our resort’s
already high standards for property
cleanliness and surface sanitation.
“Now, more than ever, our staff

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AAA Four Diamond‘Inspected Clean’enhancement status

Back to table of contents

When it comes to what you need for a convention, we’ve got
the numbers you’re looking for like 5,600 meetings a year,
500,000 square feet of meeting space and 8,000 guest rooms.
But more importantly, we have what you want. Shopping, golf,waterparks, restaurants, family fun and so much more – all in
19+ square miles. Because we’re in the business of having fun.
MeetInTheDells.com | sales@wisdells.com | (888) 339-3822
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17February Education
Recap
By: Kortnee Carroll

WE ENJOYED OUR FEBRUARY EDUCATION MEETING
at the Doubletree by Hilton, Madison East on February 10th,and it was great! We were greeted as we walked in by ourspeaker, Lisa Koenecke, as she was handing out hugs…
Hershey Kiss Hugs!

Lisa Koenecke

As an experienced and energetic Diversity, Equity, andInclusion (DEI) professional speaker and facilitator, Lisa
specializes in counteracting unconscious bias and LGBTQ+
inclusion in business. Her impact is amplified throughstrengthening each person’s allyship. With a demonstrated
history of working in secondary education and a passion
toward community and social services, she is an expert incounseling, crisis intervention, educational leadership, andprogram development.

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After receiving her Diversity & Inclusion certificationfrom Cornell University, Lisa launched her Inclusion Allybusiness. Being an expert in LGBTQ+ issues has allowed
her to present to all 50 states and keynote numerous school
counseling conferences. We were lucky to have her at our
meeting to talk about how we can show, shift, & shape tohave successful events.
Lisa started off by asking what inclusion is, and to which
she told us that “diversity is being invited to the party;

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a theater where the cheaper seats are located, a groupof people who criticize someone, often by focusing on
insignificant details.” Most people at the meeting did notknow that saying “peanut gallery” is offensive, and that isokay! This is about learning and shifting our thinking andactions to be an inclusive person and hosting inclusive
events.

Now that you know how to show it, you need to shift.
Shifts can be uncomfortable for some, just like with ageneration used to have a landline phone and then ten
years later they have to shift into using a smart phone.
You can do small things such as offering a “let me type”
option on your event registration page, rather thanlimiting individuals to selecting Mr., Mrs., Miss., etc.
You can shift your language so that you’re not offensive
to others. Did you know that saying “peanut gallery” isoffensive to some? The definition is “The top gallery inContinued on page 20
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inclusion is being asked to dance.” – Verna Myers. How
are you showing that your events are inclusive? Are
you thinking about everyone when you’re planning?
Some ways to do this is to make sure that you areshowing on your event page how you’re ADA compliant,have inclusive registration forms, provide interpreters,
welcome service/support animals, and many more!

We as an MPI team did the “privilege walk” and it wasvery eye opening. Lisa had us take a step forward if we
finished high school, if our main language is English, andif our parents went to college. She had us take a stepback if we have ever struggled to get food, if someone in
our family only has an elementary education…and many
more questions. At the end we were all in different spots
in the room. Some of us were more towards the middleof the room, some of us didn’t move much at all, andsome of us were back against the wall. She showed us

Continued from page 19that every single person that you meet
is not the same. Some have had a lot
more privilege than others, and weneed to think as planners about how
can we make sure that we are being
inclusive of everyone.

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If you missed Lisa’s amazing talk, you
can buy her book on Amazon! The
book is “Be an Inclusion Ally” and it iseven available for your Kindle.

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Check Out the WEC Business
Exchange Program!
By: Beth Schnabel, CMP, CED, CUDE

Working on a limited budget but still interested in attending WEC? Be sure to look into the Business Exchange (formerly
known as the Hosted Buyer) program through the MPI Exchange. Qualifying planners can receive reimbursement tocover some or most of the expenses to attend WEC and it’s a great way to meet suppliers while attending exclusive
experiences designed for planner participants.
Participating in this program allows you to add professional development opportunities without wiping out your entire
budget, while also sourcing multiple locations over just a couple of days during the one-on-one supplier meetings. You
can get an entire calendar year of events sourced in just two days!

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Learn more about the program and apply here by April 1, 2022.

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Doubletree Signature
Cookie Recipe
Ingredients:
I½ pound butter, softened (2 sticks)

Directions:• Preheat oven to 300°F. Line a cookie sheet with

¾ cup packed light brown sugar•¾ cup + 1 tablespoon granulated sugar
2 large eggs•

1 ¼ teaspoons vanilla extract¼ teaspoon freshly squeezed lemon juice
2 ¼ cups flour

1/2 cup rolled oats•

1 teaspoon baking soda
1 teaspoon salt

Pinch cinnamon•

1 3/4 cups chopped walnuts•

2 2/3 cups Nestle Tollhouse semi-sweet chocolate chips••

parchment paper.
Cream butter and sugars in the bowl of a stand mixer
on medium speed for about 2 minutes.
Add eggs, vanilla, and lemon juice, blending withmixer on low speed for 30 seconds, then medium
speed for about 2 minutes, or until light and fluffy,
scraping down bowl.
With mixer on low speed, add flour, oats, baking
soda, salt, and cinnamon, blending for about 45
seconds. Don’t overmix.
Remove bowl from mixer and stir in chocolate chips
and walnuts.
Portion dough with a scoop (about 3 tablespoons) onto
parchment lined baking sheet about 2 inches apart.
Bake for 20 to 23 minutes, or until edges are goldenbrown and center is still soft.
Remove from oven and cool on baking sheet for
about 1 hour.

NOTE: You can freeze the unbaked cookies, and there’s
no need to thaw. Preheat oven to 300°F and place frozen
cookies on parchment paper-lined baking sheet about
2 inches apart. Bake until edges are golden brown andcenter is still soft.

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Makes 26 cookies

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17748_Kalahari_2021 Group Sales_WI_Corporate
Trim: 7.5" W x 9.5" H • Bleed: None • Live: None

WISCONSIN DELLS, WI

UNPARALLELED MEETINGS WITHUNIQUE OPTIONS FOR ALL› 212,000 square feet of flexible event space› Two hours or less from major cities› Diverse team-building options available on-site› Eight food & beverage options› 794 guest rooms & suites

KalahariMeetings.com | Call 855-411-4605 to learn more | Follow Us:| ©2022 Kalahari Management Co. LLC

17748_Kalahari_WI_Corporate_7.5x9.5.indd 1

2/2/22 8:49 AM

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Kalahari Resorts & Conventions is the perfect place to hold yourmeeting. Big or small, we’ll make sure your attendees are taken careof. Our talented culinary team is ready to create a tailored dining
experience to delight. With a full-service spa, a new piano bar andworld-class dining options, Kalahari has everything you need toensure your event is successful.

JUDY KELLER

Events Director
Wisconsin Cheese Makers Association

Judy has been nominated for the Volunteer Spotlightby the entire Board of Directors!
Judy is....
•
•
•
•
•

always willing to volunteer
a fantastic, consistent asset to the speaker liaison teamextremely thorough when working with speakers
an absolute pleasure to work withoverall amazing!

Judy has served in many roles for the chapter including the Education team,Community Outreach team, Speaker team, and more. Thank you, Judy, for ALL you
do for the Wisconsin Chapter!

Interested in being featured here?
Consider volunteering for our amazing
chapter! Contact our Vice President ofMembership: Michelle Tyo Johnson atmichelle@northcoastpro.com- or contact any board member to learn
what current opportunities are available
within their team. Visit our website for alist of our Board Members and their roles.

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VolunteerSpotlight

By Maria Peot, CMPThe Power of MPI
By Lindsey Hess, CMP

I have been a member since August 2014. Every
event, I meet someone new or get to know a member
just a little bit more. I was told volunteering is a great
way to get to know people, and that couldn’t be moretrue! I’ve volunteered with Trivia Night, Gala planning,
Bidding for Good, and the RFP committee. Throughthese committees I’ve met new people and learned fromothers about meeting and event planning. I know thatwhen I am planning a meeting and have questions, I canreach out to other planners for advice. I know I won’t be
judged, rather supported. I enjoy going to MPI meetingsand hearing great speakers, but I mostly love going
to MPI meetings for the networking. It is where I havebuilt great relationships with other planners, CVBs, andsuppliers. Knowing that when I plan a meeting, I havepeople I can go to who are going to do what they can tohelp me produce the best meeting possible.

March/April 2022

I’ve had many members over the last few years tell me
I should join the Board of Directors. My first response
was…uh no, I can’t do that! Here I am a few years later,
doing just that! There is no way I would have accepted
this without the amazing people who push me to grow andtake on something new and out of my comfort zone. They
all have my back and I know they won’t let me fail!
Beyond my involvement as an MPI volunteer and making
connections who can help me in my dad to day job, thenetworking has proven to be invaluable. In December I
decided it was time to start looking for a new job. I needed
to find something that brought me joy and challenged
me. I also knew that wherever I was going, I wanted
to continue to be a part of MPI. I came across a job at
Wisconsin Cheesemakers Association and applied at theend of January. I followed up with Judy Keller, who I’ve
gotten to know through MPI. The following week I had aninterview, and I asked if they supported me being a part of
MPI. They said absolutely! A week later I was hired! This
would not have happened had I not been a part of MPI
and been able to get to know Judy! The networking that
happens at MPI events is so important. Where would weall be if it weren’t for MPI?
It has been said many times and I will continue to say
it, MPI is more than just planners and suppliers. We arefamily. A family that supports each other every day. I
am so thankful to be apart of this family, to be able tocontinue to learn, grow, meet amazing people, and makelifelong friends!

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MY FIRST MPI EVENT I was invited to attend as aguest, and I had no idea what I was really going to. I
remember walking into the Holiday Inn American Centerand so many people came up to say “Hi,” introduced
themselves, and asked where I worked. I had no
idea there was a group that got together to talk about
meetings. Also, getting hotels together, and they arefriends? Aren’t they competing against each other forbusiness? I went back to work the next day and told
my supervisor how I wanted to become a member andjoin this group to learn more about meeting planning. It
was approved and I looked forward to going to as many
meetings as I could.

Michelle Tyo-Johnson
VP MEMBERSHIP

Owner/President
NorthCoast Media Group
Tell us about the company you work for and/or yourposition: A long-time employee of NorthCoast Productions
and Made Ya Look, I purchased the businesses in
September 2021 and formed NorthCoast Media Group.

NorthCoast Media Group provides services not only toclients in Wisconsin but across the country. Specializing inproviding video, photography, copywriting, content creation,
design, live event production, and other marketing elements,
NorthCoast serves a wide variety of industries, includingcommercial and industrial fields, specifically manufacturing,
health, financial, retail, food, and e-commerce.
How long have you been in the meetings industry? 20+ years
Tell us a few things about your role on our Chapter Board: As VP of Membership, I
oversee the membership team. We are responsible for member recruitment and retention. Sara
Beuthien and Josh Wimmer are amazing and really the heart of the membership team!
What drew you to serve on our Chapter Board? This is my second time around on the board.
The first time was about 10 years ago. I love being involved. The MPI-WI Chapter has a special
place in my heart and I love that I get to give back to our chapter as a board member.
What do you enjoy about your board service, and what are you learning? I love the opportunity
to work and learn from people that I may not have connected with in my day-to-day life.
What are your hobbies and interests? When I am not working or volunteering, you will findme in my studio painting!
Tell us about your family: My biggest supporter, my husband, Stuart, and I have been
together for 23 years. We have three adult children. Our two sons are both currently serving in
the Navy. Our daughter recently got married and has also chosen a life of public service with
Brown County. We have a five year old grandson and another grandchild on the way! Being
grandparents is kinda the greatest thing ever!
Favorite song/band/artist: I love all sorts of music – from classic rock to 90’s rap andeverything in between.
Person you admire and why: I have had so many amazing role models and mentors in mylife. I don’t think I could choose just one! I have been very blessed!
What is something that is still on your bucket list? I have never been on a cruise and I
would love to go on one someday!
Tell us your words to live by or share a favorite quote: “If you are always trying to benormal, you will never know how amazing you can be.” – Maya Angelou

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Board Member
ProfileNorthCoast Media Group a woman-owned media
production company. Women currently represent less than
30% of producer/directors in the media industry.

MPI WISCONSIN
ANNIVERSARIESCongratulations to those members celebrating a milestone anniversary
in January, February, March & April!*

Congratulations!

20 YEAR

10 YEAR

5 YEAR

LORI JOHNSONDENISE WALLACE

JANA LIPARI

Janesville Area Convention &Visitors Bureau

CM Associates/Corporate
Travel Concepts

Forte Research Systems

BETH SCHNABEL, CMP, CED, CUDEAMY QUALMANN, CMP

15 YEAR

Filene Research InstituteWisconsin Association of
School Boards

NANCY HALLJODY SIMON

Wisconsin Association of Mutual Insurance
Companies

PNC

REBECCA STAATS

Resident Inn and Fairfield
By Marriott Eau Claire

NEW MEMBERSJOSH WIMMER

Premier Choice Association Management

CARRIE WUNDERLICH
State Bar of Wisconsin

Welcome to our new members!
*We apologize for the misprint in the last issue of the
AGENDA which did not include this year’s January &February anniversaries.

NICOLE JACOBSON
PC/Nametag
Supplier

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ANGELA KAIN
SecuraPlanner
SARAH ROLLER GROTHMediasite/Sonic Foundry
Supplier

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27

What was your favorite team or project
you have worked on for MPI, or whatarea of the Chapter do you hope tobecome involved with? Unfortunately, I
have not had the chance to get involvedin a specific area of the Chapter yet as I
only recently joined MPI, but am looking
forward to learning more about thedifferent committees and how I can get
involved with one that interests me.

KATIE MUELLER
Marketing Events Specialist
AdvarraTell us about your company and/or
position: Advarra advances the way
clinical research is conducted: bringing
life sciences companies, CROs, researchsites, investigators, and academia
together at the intersection of safety,
technology, and collaboration. With trusted
review solutions, innovative technologies,
experienced consultants, and deepseated connections across the industry,Advarra provides integrated solutions
that safeguard trial participants, empower
clinical sites, ensure compliance, andoptimize research performance.
As a Marketing Events Specialist, I help
plan all of our events and tradeshows.
How long have you been in themeetings industry? 10 years
What do you like most about beinga member of MPI? Networking withother professionals and the educational
speakers. I am looking forward toattending more events and getting to know
everyone better.

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Tell us about your family: I am married
to my college sweetheart, Brad. We have
two beautiful girls – Lucy (6) and Eloise(4) - and the sweetest dog, Bear (13). I am
from Stillwater, MN and moved to Madison
after college. I fell in love with the city andhave been here ever since.
What are your hobbies and interests?
I love to knit, spend time with my family,
and travel. I have an Etsy shop with mycousin called TightKnitWiMn. I knit hats,embroider sweatshirts, and make custom
beaded bracelets. Check us out on
Instagram @Tight_Knit_WiMn!
Favorite song//band/artist: I love theLumineers, Lizzo, Country, Rap, and all
kinds of music.
What is something that is still on yourbucket list? After college my husband(boyfriend at the time) and I backpacked
around Europe for a month and a half
visiting Switzerland, Ireland, France and
Italy. I would love to go back for a monthlong visit and explore new countries
around Europe.
Tell us the words you live by or share afavorite quote: “Spread love everywhere
you go.” – Mother Teresa

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Planner Profile: Katie Mueller

What drew you to become a planner?
I have always been a very organizedperson that loves to plan things in myown life - vacations, weekend plans,celebrations, etc. When I moved toMadison after college and started working
in the Hospitality industry, I knew I wanted
my career path to be in events.

Compiled by Jennifer Mell, CMP, Maria Peot, CMP & Kathy Reading

LINDSEY HESS, CMP
is taking the next stepin her career by joining
fellow MPI-WI member Judy
Keller at the Wisconsin Cheese
Makers Association as their new
Program & Office Coordinator.

ALISON HUBER,
CMP was featured in
Wisconsin Meetings
Magazine, discussing how her
experience landed her in her
current role, and how she’s finding
success in her (not so) new
position!

2

1

The power of MPI is strong!

Congratulations Alison on being
recognized in this article!

Congratulations to
STEVE LORENZ, CMP,
for taking on the role of
CMP Governance Commission
Chair for the Events Industry
Council (EIC).

TAMARA PUTNEY
JESSWEIN, CMP,
VEMM is proud toannounce the arrival of new
grandbaby, Lincoln Jack Arps!
Oma and Opa are in love with
their seven pound, twelve ounce,twenty inch bundle of joy that
arrived on February 6th!

3

4

Thank you for your service to theindustry Steve, we know yourleadership will help advance theroles of CMPs worldwide!

Enjoy all those teeny tiny baby
snuggles while you can, Tamara!

LAURA MACISAAC, CMP
celebrated 25 fantastic
years with the Frank
Lloyd Wright designed Monona
Terrace Community andConvention Center in February.
Those of us who host events inthis facility know what a delight
her and her staff are to work with!

BETH SCHNABEL,
CMP, CED, CUDE andher family welcomed
new puppy Frankie, a three year
old Shiba Inu mix, to their packrecently.

5

We love this new adventure foryour family, Beth!

Congratulations on your tenure,
Laura, we look forward to many
more years of planning eventswith you at this fabulous venue!

Continued On Page 30
March/April 2022

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6Compiled by Jennifer Mell, CMP, Maria Peot, CMP & Kathy Reading

AMY QUALMANN, CMP and longtime boyfriend
Brian got married in Puerto Rico the first week ofFebruary! We couldn’t be happier for you, Amy.
MPI-WI is sending extra love to your marriage!

7

JESSICA RIEFLIN
has been promoted
to Director of Sales
at the Wisconsin Dells Visitor& Convention Bureau. She isvery excited to lead the sales
efforts for this fun and exciting
destination!

8

Congratulations on the welldeserved promotion, Jessica!

Kudos to MPI-WI members for recognition in theannual “Best of Wisconsin Meetings” readers’ polls:  

9• The Osthoff Resort, Elkhart Lake – Best Lakeshore Resort• Event Essentials, Windsor – Best Supplier• Lake Geneva Cruise Line, Lake Geneva – Best Group Outing

On Wednesday, Feb. 2, Wisconsin Governor

10 Tony Evers announced that $21.9 million in grants

NOTE: if you have any news to share in thiscolumn, please contact Maria Peot, Director Publications & Community Outreach,maria.peot@gmail.com.

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would be awarded to 27 local governments andorganizations through the Tourism Capital Investment
Grant Program. These major tourism-related capital
improvement projects across the state are “shovel-ready”
to help promote, maintain, and bolster Wisconsin’s tourism
industry. Full press release can be found here.

A NATURAL CHOICE YEAR-ROUND FOR WISCONSIN MEETINGSLODGING | SPA | GOLF | DINING

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EVERYTHINGLAKESIDE

32,000 Square Feet of Unique Meeting Spaces- Many with Lake Views
Onsite Business Center
271 Spacious Guest Rooms
Award-Winning Culinary Team
76’ Cruise Boat for Private Charters
Custom Teambuilding Programs
Corporate Spa Packages
Calladora Spa & Majestic Oaks Golf Course
Lake Tours, Boat Rentals, Watersports & more

LAKELAWNRESORT.COM | 800-338-5253

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Senior Account Manager
Wisconsin Center District

Tell us about your family:
I have been married to my husband, Ben,for eighteen years. We have two kids,
Ella (17) and Finnegan (14).
Where were you born?
Milwaukee, WI
Where do you currently live?
Fox Point, WI
What are your hobbies?
Since I became a homeowner, my
hobbies have become house-focused:painting, planting, landscaping…all while
listening to true crime podcasts.

How long in the meetings industry?
Six years in events, with the last two
years specific to the meetings industry.

Favorite movie:
The original Willy Wonka & The
Chocolate Factory from 1971.

Tell a bit about your company and/or
current position:
The Wisconsin Center District consistsof the Wisconsin Center, Miller High Life
Theatre and UW-Milwaukee Panther
Arena. We recently broke ground on
a $420M expansion which will nearly
double our convention center space,slated to open Q1 2024!

Person you admire and why:
I admire Megan Seppmann, VP of Sales
for the Wisconsin Center District. She isa supportive, purposeful, and engaged
leader who always strives for excellence
and truly cares about her team on a
personal level.

I currently book space for all events,
18-months and in, that do not fall inthe sports or entertainment category.
Meetings, conferences, conventions,weddings, galas, graduations, etc. I feel
lucky to be able to work with such a diverse group of clients while representing
downtown Milwaukee!

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Dream vacation:
Galapagos Islands
If I won the lottery I would:
Travel the world.
Words to live by:
Teamwork makes the dream work!

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Supplier Profile: Katie Ragan

KATIE RAGANMPI Turns 50 in 2022!
By: Maria Peot, CMP and Shannon Timmerman, CMP		his year, Meeting Professionals International is celebrating 50 years of being

the premier resource for meeting planners and suppliers. This is anincredible milestone for the organization, and we will becelebrating in various ways throughout the year…
•
•

•
•

Keep an eye out for the glittery golden 50 sign at all meetings
this year!
In February we asked guests to share their love of MPI byadding sticky notes to the sign (peep the photos here for allllll thelove shared!)
Our April Trivia night is a “You Are Golden” celebration.
In August, our Gala will also have a golden theme….start
thinking about how you’re going to shine now!

We are SO excited to take part in
MPI’s Golden Celebration this year!

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Enhance your meeting
planning career with the

MPI ACADEMYWith hundreds of hours of free education for MPI members, the MPI Academy is your one-stop shop for
meeting planning and event industry skills training, CE credits and certificate courses. Featuring online andin-person classes and webinars, it's the perfect resource for the job you have - or the job you want.
CERTIFICATE COURSES: https://www.mpi.org/education

SAVE THE DATE

2022 CHAPTER EVENTSTime to get excited for 2022 and all of our MPI-WI Chapter events!
2022 is in full swing! This year’s in-person events are bound to be great experiences.

APRIL 6 & 7
TRIVIA NIGHT & SPRING EDUCATION DAY — La Crosse Center
MAY 12EDUCATION EVENT — Hyatt Regency Green Bay
AUGUST 11
AWARDS GALA — Hilton Appleton Paper Valley (formerly Red Lion)SEPTEMBER 22
EDUCATION EVENT — The Ingleside Hotel in Pewaukee
OCTOBER 19 & 20
EVENING RECEPTION, PROPERTY TOURS, & MORNING EDUCATION EVENT— DoubleTree Brookfield

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NOVEMBER 13 – 15
GREAT LAKES EDUCATION SUMMIT — Grand Geneva

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