“Working with Taboola’s account management
team has helped us gain valuable insights andrecommendations to optimize our campaigns. They
work closely with us to understand our specific needs
and develop a customized solution. With Taboola
native ads, we were able to drive ROAS and decrease
cost per scheduled appointment by 19%.”- Debashish Jewel Barua, Performance Marketing
Manager, Spinny

19%

Decrease in Cost per
Evaluation Scheduled

AU TO

Spinny Achieved a 19% Decreasein CPA with Taboola Native Ads		COMPANY
Spinny is an online used-car retailing platform that aims tobring transparency and convenience to car buying andselling in India.

CHALLENGE
Scale sell car online business by generating
evaluation appointments.
SOLUTION
Use Taboola Image Ads, Video Ads, Motion Ads, andaudience targeting to reach interested customers anddrive leads on their website.
RESULTSWith Taboola, Spinny was able to generate online
leads and achieve a 19% decrease in cost perevaluation scheduled.

Spinny Geotargets Audiences with SponsoredContent Across Top Publisher Sites

Introduction
Spinny is an online used-car retailing
platform that aims to bring transparencyand convenience to car buying and selling inIndia. Spinny caters to both customers whowant to purchase pre-owned cars and those
who want to sell their old cars.
Spinny customers can choose fromover 5,000 fully inspected, second-handcar models. They can simply select their
car online and book a test drive at theirhome or at a Spinny Car Hub near them.
Every Spinny Assured® car comes witha no-questions-asked 5-day money
back guarantee and a free, one-year
comprehensive service warranty.

Spinny Drives Website Leads with Image, Video,and Motion Ads

Taboola Delivers ROAS On Par With Google
Display Campaigns

Spinny was eager to drive leads from their website. Specifically, theywanted to help potential sellers schedule an appointment to have their car
evaluated and appraised.

To reach just the right audiences, Spinny tapped into Taboola’s Data
Marketplace of targeting tools. Taboola aggregates data from over 1.4
billion monthly users to build unique audience segments and deliver
proprietary insights to advertisers. Spinny, for example, used geotargeting
to reach audiences near its brick and mortar locations.

Spinny was already running campaigns on other channels like Google andFacebook. But they chose Taboola for their native advertising capabilities
and wide network of over 9,000 premium partners.
Spinny worked with Taboola to build Image Ads, Video Ads, and Motion
Ads for distribution across the open web. These are all forms of sponsoredcontent that reach users when they’re already engaged with publishedcontent and looking for something new.
The ads are equipped with attention-grabbing visuals and calls to action,
which users can click through to learn more. Motion Ads, for example, areeye-catching images that move for up to 15 seconds, like GIFs. They’redesigned to help advertisers increase conversions while lowering their cost
per acquisition (CPA).
All ads within Spinny’s lead generation campaign led to a landing page
where interested customers could enter their car information and schedule afree evaluation.

Spinny also placed the Taboola Pixel on its website to track and retarget
people who’d already engaged with their content and would be more likely
to convert. Meanwhile, Taboola’s account management team consistently
provided data-driven insights and proactively monitored campaigns tomake sure they were delivering the best possible results.
Finally, Spinny employed SmartBid, Taboola’s automated bidding
tool, to optimize spend in real time. Powered by Taboola’s proprietary
AI, SmartBid helps advertisers bid on impressions most likely to drive
conversions, so they can reach their goals without exceeding theirtarget CPAs.
As a result of its lead generation campaigns, Spinny achieved a 19%
decrease in cost per evaluation scheduled. Taboola’s return on adspend (ROAS) was also on par with the ROAS from Spinny’s Google
Display campaigns.
Now, Spinny looks forward to harnessing new and evolving Taboola
features to continue increasing results. They plan to use custom textual
targeting, for example, to improve conversion rates and drive customers
down the funnel. They also look forward to exploring more opportunities togrow and scale their campaigns across the open web.