“We’re proud to be the first company in the Turkish
market to use Taboola’s new SmartBid Solution:
Target CPA. With SmartBid’s automated solutions andTaboola’s targeting tools, we were able to reach a CPA
that was 16% lower than our target, outperforming allother channels.”- Bengin Göçmen, Digital Marketing Senior
Manager, Vodafone- Burak Gencer, Performance Marketing
Manager, Vodafone

T E CHNO L O GY

Vodafone Turkey Drives 16% Lower
CPA with Target CPA, Taboola’s
Newest SmartBid Solution

16%Lower CPA Than
Target Goal

COMPANYVodafone is a leader in technology communications,delivering mobile, fixed, broadband, and TV services.

CHALLENGE
Drive new customer acquisitions by expanding performancemarketing channels.
SOLUTION
Use Taboola Image Ads and SmartBid’s Target CPA
solution to target mobile audiences most likely to convert.
RESULTSWith Taboola, Vodafone Turkey decreased its CPA by
16% and generated the lowest CPA among local andprogrammatic channels of Vodafone Turkey.

Vodafone Turkey Engages Mobile Users
with Native Image Ads

Introduction
Vodafone is a leader in technology
communications, keeping people connectedwith mobile, fixed, broadband, and TV
services in over 60 countries across the globe.
Reaching hundreds of millions of customers,
Vodafone operates Europe’s largest mobile,fixed, and 5G networks.
Vodafone Turkey supports customers withmobile tariffs and home internet, as well as
online marketplace and supermarket services.

Vodafone Turkey Launches Targeted Ads Acrossthe Open Web

Taboola’s Target CPA, A SmartBid Solution,
Delivers Lowest CPA Across Local andProgrammatic Channels of Vodafone Turkey

Vodafone Turkey was looking for a new performance marketing channelto help increase customer acquisition, especially across mobile devices.
The brand wanted to meet potential customers on the open web and direct
them to its website, where they could then apply online for Vodafone’s
mobile tariff services.

Vodafone Turkey wasn’t done with their targeting just yet. To optimize
conversions, they worked with Taboola to launch the inaugural SmartBid
Target CPA (targeted cost per acquisition) campaign.

Taboola had the right tools to help. As the largest content discovery
platform on the web, Taboola helps over 14,000 advertisers tap intoaudiences across a network of over 9,000 premium, verified publishers —engaging consumers where they’re already active.

SmartBid, Taboola’s automated bidding model uses historic data andunique algorithms to bid on impressions that are most likely to convert.
Now equipped with the new Target CPA solution, SmartBid canautomatically adjust bids to win impressions that meet your CPA target.
Meaning, it can help you drive conversions and maximize performance
while maintaining a stable and predictable cost.

Vodafone Turkey and Taboola collaborated to launch native Image Ads,consisting of a visual, headline, description, and call to action. To reach justthe right customers, they created two separate campaigns: one targeting
mobile users and one targeting desktop users. They then further split
each device-based campaign into two categories: broad audiences andretargeted audiences.

So, Vodafone Turkey set their target CPA goal for mobile customers, andTaboola’s SmartBid got to work.
The result? Vodafone Turkey generated a 16% lower CPA than theirtarget goal. Taboola also delivered the lowest CPA among local andprogrammatic campaigns of Vodafone Turkey’s channels, proving
the power of automated bidding.