“We’ve always enjoyed strong performance andawareness results from our Taboola campaigns,
driving donations for Ezer Mizion’s cause. For
this campaign, however, we were able to drive
performance results directly from our Taboola Video,
beating out all other platforms across metrics,
including key ROAS and CPCV.”- Rami Cohen, CEO, Digital Vibe

1100%
Return on Ad Spend70%
HE A LTH, HEALT HCAR E

Ezer Mizion & Digital Vibe Drive
70% Higher ROAS than OtherPlatforms with Taboola Video

Higher Return onAd Spend Than Any
Other Platforms

95%Lower Cost PerCompleted View Than
Other Any Platforms

COMPANY
Ezer Mizion is a non-profit Israeli health support
organization that provides vitally needed assistance toindividuals and their families facing health challenges.
Digital Vibe is a digital advertising agency that turns
insights into action, generating thousands of leads andsales for their clients.

CHALLENGE
Raise donations for a bi-annual fundraising campaign,
and increase awareness among new audiences.
SOLUTION
Launch a Taboola Video campaign across premium
publisher sites, encouraging viewers to learn more
about Ezer Mizion’s cause and donate money.
RESULTS

Click to PlayWith the Taboola Video campaign, Ezer Mizion andDigital Vibe achieved a 1100% ROAS. The Taboola
Video campaign also generated a 70% higher ROAS,
95% lower CPCV, and 17% lower CPM than any
other platforms.

Ezer Mizion and Digital Vibe Promote FundraisingCampaign Across Taboola’s Publisher NetworkIntroduction
Ezer Mizion is an Israeli health support
organization that offers an extensive rangeof medical and social support services tohelp Israel’s sick, disabled, elderly, andunderprivileged populations. Since itsfounding in 1979, Ezer Mizion has grown
to become one of the largest non-profit
organizations in Israel, benefiting over
670,000 people every year.
Founded in 2008, Digital Vibe is a digitaladvertising agency that turns insights
into action. With extensive experience inmedia buying, analysis, and optimization,
Digital Vibe generates thousands of leads
and sales for their clients. They believe intargeted and high-quality online advertisingby building a customized marketingstrategy according to the business goals
and target audience of each clientEzer Mizion and Digital Vibe Increase Donations
with a Multi-Format Taboola Campaign

Taboola Achieves 95% Lower CPCV Than
Other Platforms

Ezer Mizion has long used Taboola to promote their bi-annual fundraising
campaigns. Their main goal is to encourage people to donate money andsupport the organization’s efforts to help those in need. They also aim toincrease awareness and engagement among those who don’t donate, andmotivate them to convert at the next touchpoint.

Ezer Mizion and Digital Vibe were able to drive performance results —in the form of donations — directly from their Taboola Video campaign,generating a 1100% return on ad spend (ROAS)..

Ezer Mizion and Digital Vibe have always seen impressive results fromthese campaigns. They’ve been able to tap into Taboola’s vast networkof premium publisher sites, reaching target audiences with native ads inbrand-safe environments.
To promote this fundraiser, Ezer Mizion and Digital Vibe used a multiformat strategy. First, they launched a Taboola Image Ads campaignthat led users to a landing page article. There, people could learn more
about donating money to help the organization find bone marrow donors.
Ezer Mizion and Digital Vibe complemented these sponsored content
placements with a Taboola video campaign running two versions ofTaboola Video Ads: a 15-second and 30-second spot.
Digital Vibe worked closely with their Taboola account manager todecide when to launch each ad and optimize creatives to maximize results
during the Israeli holidays.

Ultimately, Taboola outperformed Ezer Mizion’s other ad platforms,
including video, performance, display, and traffic channels: the Taboola
Video campaign achieved a 95% lower cost per completed-view(CPCV), 17% lower cost per thousand-impressions (CPM), and
70% higher ROAS than other channels.
Ezer Mizion is now working with Taboola on additional video andsponsored content fundraising campaigns. Working closely with theTaboola account management team helps Ezer Mitzion optimize
towards achieving even stronger results. They continue to reach newaudiences and generate donations to support their vital cause.