“Other Taboola advertisers recommended theplatform to help us reach our target audience andgenerate leads. We were more than pleased withthe results. The Taboola Creative Shop provided
fresh content ideas and strategies, which werecrucial to the success of our campaign. Taboola
now contributes a significant amount of leads toour marketing mix.”- Alina Bart, Growth Development Lead, Enpal B.V.

F I NA NCE

Enpal Achieves 17% Lower
CPA with Taboola Creative Shop17%

Decrease in Cost
Per Acquisition

COMPANY
Enpal is Germany’s first green tech unicorn and among
the largest residential solar installers and fastest-growing
energy companies in Europe.

CHALLENGE
Increase leads among target customers at efficient costs.
SOLUTION
Launch Taboola Image and Motion Ads across top
publisher sites, guided by expert creative strategies fromthe Taboola Creative Shop.
RESULTSWith Taboola, Enpal was able to increase leads atscale while reducing their CPA by 17%.

Click to Play

Enpal Targets Solar Panel Customers with Engaging
Taboola Native Ads

Introduction
Enpal is Germany’s first green tech unicorn
and among the largest residential solarinstallers and fastest-growing energy
companies in Europe, installing over 2,000
new solar energy systems monthly. Enpal
offers an integrated package for a carbonfree home including photovoltaic (PV)systems, energy storage, electric vehicle(EV) chargers, heatpumps, and smart
energy software.
Enpal’s mission is to provide green energy
for all. They are combating the greatest
challenge of this generation — climatechange — by helping customers to reduce
their electricity bills and have a positive
impact on the climate.

Enpal Revamps Strategy with Help from TaboolaCreative Shop
Enpal was looking to generate a significant volume of leads at areasonable price. As part of their mission to provide green energy for all,they wanted to reach people who might be interested in installing solar
panels at their homes.
Fellow advertisers recommended Taboola — a leading native advertising
platform with a vast reach of nearly 600 million daily active users across
9,000 publisher sites. Enpal quickly realized that Taboola had the networkand expertise they needed to achieve their campaign goals.
Enpal teamed up with Taboola’s Creative Shop to organize a workshop
for generating new creative ideas. The Taboola Creative Shop is a global
team of copywriters, video editors, designers, creative strategists, dataanalysts, and behavioral psychologists who help brands and agencies
meet their campaign goals on the Taboola platform.
The Creative Shop pulls insights from hundreds of thousands of successful
campaigns to provide customized recommendations for each advertiser.
With this valuable resource, Enpal was able to develop just the rightstrategy and creatives for their needs.

Specifically, Enpal launched a combination of Taboola Image andMotion Ads to best engage their target audiences. While Image Ads
contain static visuals along with carefully crafted ad copy, Motion Ads
contain short, looping videos similar to GIFs. They’re designed tograb customers’ attention and increase conversion rates acrossthe open web.

Enpal Increases Leads at Lower Costs withTaboola Native Ads
With Taboola’s expansive reach and advanced capabilities, Enpal
significantly improved their clickthrough rate (CTR) and leads
while reducing their cost per acquisition (CPA) 17%. Taboola now
contributes a significant amount of leads to Enpal’s marketing mix.
Going forward, Enpal looks forward to testing new Taboola solutions. In
fact, they’ve already deployed Maximize Conversions — an automatedbidding strategy that has helped the brand increase leads at scale under
their target budget.