“We wanted to work with Taboola because weknow they have impressive reach on the openweb, and we were interested in their premium
publisher partnerships. We quickly saw resultsfrom their sponsored content and retargeting tools.
With Taboola, we were able to move away fromjust launching prospecting campaigns and into
performance marketing.”- William Kawaguchi, Communications Planning Partner Américas, Kaspersky

85%

Lower Cost Per
Acquisition Than Goal

T E CHNO L O GHY

Kaspersky Beats CPA Target by 85%
with Taboola Attentive Audiences

2,522
Conversions inOne MonthCOMPANYKaspersky, founded in 1997, is a global leader incybersecurity, protecting more than 400 million users and240,000 companies across 200 countries and territories.

CHALLENGE
Launch Kaspersky’s new product portfolio in Brazil,
driving traffic to site with the aim of converting visits
to subscriptions.
SOLUTION
Use Taboola sponsored content to reach and retarget
engaged audiences across premium publisher sites.
RESULTSWith Taboola, Kaspersky beat their CPA target
by 85%. In only the month of November, Kaspersky
drove over 2,522 conversions in with Attentive
Retargeting and over 7,000 conversion across all
campaigns in Brazil.

AdCombo’s Kaspersky Promotes New Product with
Special Offers in Native Ads

Introduction
Kaspersky, founded in 1997, is a UKbased leader in cybersecurity, protecting
more than 400 million users and 240,000
companies across 200 countries andterritories. As one of the four leading
endpoint security providers, Kaspersky isconstantly innovating to help build a safer,connected world.
Kaspersky provides next-generation
solutions for individual home users, smalland medium-sized businesses, and large
enterprises. The company turns its leadingsecurity intelligence into real protection,empowering people to use technologies
with security and confidence.

Kaspersky Targets Customers in Brazil with
Taboola Sponsored Content

Taboola Drives The Best Performance Results
Among Display Channels

Kaspersky was launching a new product portfolio to target audiences inBrazil. But they were looking to find customers and drive sales outside ofjust search and social channels.

After running campaigns for just one month in November, Kaspersky
beat their cost-per-acquisition (CPA) target by 85% and generated
over 2,522 conversions with Attentive Retargeting and over 7,000
conversions across all campaigns in Brazil. In fact, Taboola drove
the best performance results among all display channels.

That’s when they found Taboola.
Kaspersky knew Taboola had partnerships with premium publishers andexpansive reach across the open web. So they worked together to build
performance marketing campaigns that drove conversions.
With Taboola, Kaspersky launched native Image and Video Ads
targeted towards gamers, families, and people interested in IT. The ads
led to custom landing pages, which included helpful information aboutKaspersky’s state-of-the-art protection plans and a special offer for a49% discount.
Kaspersky also used Taboola’s targeting tools to reach just the rightaudiences and optimize campaigns for conversions. With Taboola
Attentive Audiences and the Taboola Pixel, Kaspersky was able to track
and target people who’d spend a significant amount of time on theirwebsite but hadn’t yet made a purchase. Kaspersky also used SmartBid,
Taboola’s automated bidding tool, to adjust bids to reach people whowere most likely to convert.

The ads have been so successful that Kaspersky will continue runningalways-on campaigns with Taboola going into this year. They also lookforward to expanding their reach by geo-targeting customers in 12 global
regions and unlocking potential opportunities for B2B campaigns.