CaseStudy

Online-Dating

Online Dating Conversions Increase 113%
for Parship with Taboola“ As one of the biggest providers of online dating services in Europe, it’s our goal to find theperfect match for everyone. A good relationship makes people happy, and the world a better
place—Taboola supports us in this mission with their incredible reach of quality audiences.”- Dominik Winnen, Online Marketing Manager, Parship

COMPANYCHALLENGE

SOLUTIONRESULTSParship was founded in 2001 and is Germany’s andEurope’s first and one of the biggest online datingservices.

Find more people interested in Parship’s services atscale, while also getting the opportunity to emphasize
the advantage of their platform.

Use the Taboola to distribute landing pages thatemphasize Parship’s advantages across premium
publisher sites.

With Taboola, Parship was able to find thousands of
new users, and increase their conversions YoY andCTR by 113% and 80% respectively.

113%

Increase in Conversions
Year Over Year (YoY)

80%

Increase in clickthrough-rate (CTR)

CaseStudy

Online-Dating

Introduction

Parship was founded in 2001 and is Germany’s andEurope’s first and one of the biggest online datingservices. The Parship principle is a scientifically based
method that follows the maxim: “as many similarities aspossible, as many differences as necessary.”

It allows singles to search for a serious relationship withthe best possible chances of success. Parship currently
offers its services in a total of 13 countries.

Taboola Drives New, High-Quality Users to Dating
Service Parship

CaseStudy

Online-Dating

Parship Gains Access to Premium Publisher Sites in One Central
Location with Taboola
The Parship team believes that people are not meantto be alone and that there is a match for each andevery one of us. It’s their mission to find that special
person for their customers, but to do so, they needto fuel their service with a high volume of potential
matches.
Parship uses several channels, from search todisplay, for performance marketing and faced a lack oftransparency and access to various publishers in someof those channels.
With Taboola, they were not only able to find theright customers looking for a partnership, but wereable to increase their brand awareness through online

campaigns in order to differentiate discovery campaigns
from their television and banner ads.
What originally attracted Parship to Taboola was thequality of publisher partnerships, the transparency inregards to the publisher network, and the fact that they
could reach those audiences from one central location.
In addition, the cost-per-click (CPC) billing model suited
their strategy and the continuously reach audiences atscale.
The success of their campaign was fueled by several
landing pages that include content demonstrating thebenefits of Parship’s service.

Taboola Increases Conversions YoY for Parship by 113%

With Taboola, Parship saw a high CTR immediately.
Coupled with a good conversion rate, their campaign
was able to attract a large number of new members
to their dating service.

In addition, Parship experienced high-quality support
from the Taboola team during their initial set-up,
received advice on new Taboola products and are
happy with their account management.

Parship found thousands of new users, andincreased their conversion rate and CTR by 113%
and 80% respectively.

Parship looks forward to expanding their relationshipwith Taboola to include app marketing and brandedvideo.