“Our goal is always to make Greece a top-of-mind
travel destination and build awareness for the Greece
brand. With Taboola and Project Agora, we were able toreach audiences across 12 countries with eye-catchingnative ads, driving high-quality visitors to our site andgenerating millions of video views.”- Efi Stylidiadi, Head of Advertising Department,
Greek National Tourism Organization

2.6 m
Video Views

T RAV E L

The Greek National Tourism
Organization and Project Agora Drove
2.6m Video Views with Taboola Ads

11.5%
Decrease inBounce RateCOMPANYThe Greek National Tourism Organization (GNTO) is thegovernmental board for the promotion of tourism in Greece.
Project Agora is a media technology company that helps
businesses meet their goals with programmatic and native
advertising solutions.

CHALLENGE
Increase awareness and make Greece a top-of-mind travel
destination all year round.
SOLUTION
Target audiences across 12 countries with Taboola Image
Ads and Video Ads, driving them to the GNTO homepage.
RESULTSWith Taboola, GNTO and Project Agora drove over 2.6
million video views and decreased their bounce rateby 11.5%.

GNTO Reaches Potential Travelers withEnticing Image and Video Ads

Introduction
The Greek National Tourism Organization(GNTO) is the governmental board for thepromotion of tourism in Greece. It operates
under the supervision of the Ministry ofTourism. The GNTO’s mission is to make
Greece a top-of-mind destination for travelers
across the globe.
Project Agora is a media technology
company that helps publishers andadvertisers increase their revenue and achieve
their business goals via programmatic andnative advertising solutions. Project Agorais Taboola’s exclusive partner in 26 markets
in Central & Eastern Europe, Middle East &Africa (CEEMEA).

GNTO Drives Awareness and Receives Over 2.6
Million Video Views Across 12 Countries withTaboola Native Ads
GNTO had a mission: make Greece a top-of-mind destination all year round.
In an effort to drive awareness, they’d created the campaign “All you wantis Greece” with taglines like, “You will want to stay forever.” Their main
objective was to lead audiences to the VisitGreece.gr website, where people
could learn more about specific destinations and experiences. They justneeded the right marketing tools to make it happen.
That’s when GNTO found Taboola.
With Taboola, GNTO was able to launch engaging native ads to audiences
across 12 countries: Germany, UK, France, Italy, Israel, Austria, Switzerland,Czech Republic, Hungary, Romania, Serbia, and Poland. Native ads are so
effective because they blend seamlessly into the user experience, instead ofdisrupting it.
Together, GNTO and Taboola distributed their Image and Video Ads
in highly viewable placements throughout a network of global and local
publisher sites. Each image ad included an eye-catching visual, enticing
headline, and motivational CTA, inviting viewers to click through andlearn more.
With this wide-scale native ad campaign, GNTO surpassed their target goal,generating over 2.6 million video views.

GNTO and Project Agora Decrease Bounce Rate by
11.5% with Taboola Retargeting
After the success of their first native ads, GNTO leveraged the expertise of
the Project Agora team to take their campaigns to the next level.
Project Agora suggested launching a retargeting campaign to lower thebounce rate of website visitors. They used the Taboola Pixel to identify users
who’d already visited VisitGreece.gr and engaged with content. They thenretargeted those users with their relevant native ads across the open web.
With this new retargeting strategy, GNTO and Project Agora decreased
the bounce rate by 11.5%, driving higher-quality visitors to their site. Now,
GNTO intends to expand their relationship with Taboola through Project
Agora, extending their efforts in several other regions.