CaseStudy“We always loved the Buzzfeed-style approach ofsnackable content and giving our users more options
at the end of each article. While we understood thebenefits, we hadn’t fully built the capability in-house.
Taboola offered this with a turn key solution, withminimal effort or resource. Our customers haveanother avenue to continue engaging with ourcontent, as we bring fans closer to the game likenever before! In addition, their AB testing tool andtest and learn methodology is one we adoptinternally,
so it’s great to be aligned on that front.”

M E D IAFOX SPORTS
Australia
Uses Taboola toIncrease Revenueand Engagement- Debs Majumdar, Commercial Manager, Fox Sports

37%

Increase inOrganic CTR

31%
Increase in Traffic to
Recirculated OrganicContent

More thanDouble
Increase in Overall
Mobile Revenue

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CaseStudy
COMPANYFOX SPORTS Australia is Australia’s leading producer ofsports coverage and is home to its favourite subscription
television sports channels as well as its number one multisports website and app.

CHALLENGE
For FOX SPORTS Australia, It’s always been aboutfinding the right balance for organic content andsponsored content. They needed a solution that would
do so while increasing revenue and engagement.
SOLUTION
Use suite of Taboola products including Taboola Feed
integrated on apps, Google AMP and their mobile site,
as well as Taboola Newsroom to provide the optimal
experience for their audience.
RESULTSWith Taboola, FOX SPORTS Australia has seen a
37% increase in organic CTR and a 31% increasein traffic to recirculated organic content across allsites, and more than doubled mobile revenue.

FOX SPORTS Australia Creates an Engagingand Relevant Environment for Sports Fans withTaboola Products

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INTRODUCTION
FOX SPORTS Australia is Australia’s leading
producer of sports coverage and is home toAustralia’s favourite subscription television sports
channels as well as Australia’s number one multisports website and app.
FOX SPORTS compiles and produces live
content across seven dedicated high definition
channels – FOX CRICKET, FOX LEAGUE, FOX
SPORTS 3, FOX FOOTY, FOX SPORTS 5, FOX
SPORTS 6 and FOX SPORTS More, all available
via the Foxtel subscription television platform andavailable to stream via Foxtel Go and Foxtel Now.
The FOX SPORTS channels are also available tostream on Kayo Sports.

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Taboola Feed Improves Organic Ctr And Traffic
Recirculation For Fox Sports Australia
FOX SPORTS Australia has used content recommendation engines
before, but according to their team, none as sophisticated as theTaboola Feed.
The new Taboola Feed brings the familiar continuous scrolling
experience that users love to publishers’ sites on the open web. This
next generation below-article experience delivers engaging ‘card’formats that contain a variety of content including video, articles,
slideshows, and a host of third-party experiences, all personalized forthe user.
Taboola Feed inspires users to discover more content, stay longer onsite and drive significant revenue growth.
All FOX SPORTS Australia teams have incentive to optimize andmonetize content, from editors who publish sports news and videos
around the clock, to product managers who deliver the fan experienceand finally, the commercial team responsible for monetization.
In February 2019, FOX SPORTS Australia launched Taboola Feedon article pages across their site, and has seen improvements withengagement metrics like CTR and traffic recirculation.

ADIDAS BEST-SELLER EMERGES AFTER USINGFOX SPORTS Australia Integrates TaboolaAcross Apps, Mobile Site and Google AMP andSees Massive Revenue GrowthOverall, their biggest growth area has been mobile. Taboola Feedis integrated within their apps, mobile site and Google AMP, and wethey’ve seen more than half of content recommendation revenue
coming from smartphones.
FOX SPORTS Australia has seen the biggest improvement on
Google AMP, as the Taboola Feed helps keep customers engaged.
To integrate with their apps, FOX SPORTS Australia uses Taboola’sMobile SDK, which seamlessly integrates into native applications todrive higher revenue and engagement.
FOX SPORTS Australia chose to implement Taboola products onthese sites because they felt Taboola would serve overall businessgoals and FOX SPORTS Australia customers.
For FOX SPORTS Australia, It’s always been about finding the rightbalance for organic content and sponsored content. The Taboola
feed was able to strike that balance, and they’re happy with theperformance, particularly on AMP pages.

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Taboola Newsroom Provides Editorial
Insights For FOX SPORTS Australia
FOX SPORTS Australia’s editorial and social teams
use Taboola Newsroom to discover real-time snapshotsof the trending topics, what content users are searching
for, and what stories they should be focusing on.
Taboola Newsroom helps teams become more alignedwith their content strategy.
Powered by Taboola’s predictive engine and massive
data set of over 1.4 billion internet users, Taboola
Newsroom helps writers, editors and special-interest
teams make informed decisions to increase readership.
According to FOX SPORTS Australia, the Taboola
team is dynamic, proactive and always available. Theylove Taboola’s commitment to the partnership, and theirunderstanding of business objectives and priorities.
FOX SPORTS Australia is looking at ways toinnovate alongside Taboola using their emerging
technology as beta testers. Taboola has invested timein learning about FOX SPORTS Australia’s businessand always recommends new ways or better ways of
doing things. Taboola’s A/B testing tool and testand-learn methodology is FOX SPORTS Australia
adopts internally, creating further alignment between
the partners.