CaseStudy

Marketing

Hispanic Inbound Marketing Agency Deems
Taboola As Most Effective Lead-Gen Channel“When looking for prospective customers across the web, it’s vital to engage with them atjust the right time, when they’re open to learning more about a product or service. Taboola
empowers us to reach audiences at precisely this moment, on top sites where people areconsuming content relevant to our business.”- Gabriel Ponzio, Madero Sr. Account Manager, Grou

COMPANY

Grou is an inbound marketing agency based inMexico specializing in generating highly qualifiedleads and works with clients throughout theircustomer’s decision process.

CHALLENGE

Increase the number of high-quality leads at afaster rate.

SOLUTION

Leverage Taboola’s contextual targeting
technology to reach audiences who are
consuming content relevant to Grou’s business.

RESULTS

Double-digit growth of Grou’s average campaign
conversion rate.

10%

Increase In AverageCampaign Conversion Rate

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MarketingIntroduction

Based in Mexico, inbound marketing agency Grou
works with clients around Latin America on all stagesof the customer decision process, optimizing leadgeneration strategies from consideration to conversion
and, ultimately, retention. The agency’s own leadgeneration strategy includes a series of regular blog

posts featuring actionable tips for marketers andinsights derived from successful case studies. Despite
the high-quality content, Grou’s team experienced
limited success promoting their services through searchand social channels, and turned to discovery to boost
their lead-gen efforts.

Contextual Targeting Strategy To Increase High-Quality Leads

CaseStudy

Marketing

Discovery Generates Results Faster Than Social, Search Or Display

Grou’s multi-channel promotion strategy has included
campaigns across LinkedIn, Twitter, and AdWords, andwhile these efforts generated results, those leads often
took a long time to come to fruition. Just weeks afterpartnering with Taboola, Grou found that discovery

generated more high-quality leads, more quickly,
than any other promotion channel. Many prospects
actively reached out to Grou’s team after submitting
their contact information, a level of interest that hadn’t
been encountered on other channels.

Contextual Targeting Drives 10% Average Conversion Rate On Taboola

Building on early successes with discovery, Grou
leveraged Taboola’s contextual targeting capabilities
to further optimize their campaigns toward the mostrelevant audiences. Diving into the data, their teamdiscovered that prospective customers were most likely
to be interested in learning about Grou’s services while
reading articles on Hispanic sites covering business,

personal finance, technology and computing. By
identifying these content categories as “pre-qualifiers”
for finding engaged audiences, Grou was able tostrategically promote their content and bid on only themost valuable prospects. Contextual targeting boosted
Grou’s average campaign conversion rate to nearly
10%, reaching as high as 30-70% on select days.

Bringing Taboola To Clients Throughout Latin America

Grou works with a variety of clients around Latin America
on improving their lead generation strategies. Afterinternalizing the many learnings and best practices fromits successful campaigns on Taboola, Grou recommended

discovery to its roster of clients, offering a powerful new
way to generate more qualified leads, faster, than withany other advertising or marketing channel.