Education

Taboola and Flintobox Sign Up Families AcrossIndia for Monthly ‘Discovery Boxes’“Flintobox is proud of its innovative approach to early child development throughmonthly activity boxes. However, educating parents about the concept and the productwas proving difficult.
Taboola has been an effective channel that has helped us reach wider audiences acrossthe web who are ready to discover play-based learning products such as Flintobox.”- Anthony Chacko, Marketing Manager, Flintobox

COMPANYCHALLENGE

SOLUTIONRESULTS

Flintobox is a theme-based “discovery box” service
that curates exploratory activities and games for young
children, and delivers them to customer homes as amonthly subscription.

Engage parents at the right moment to drive new
subscriptions at a cost effective CPA.

Use the Taboola discovery platform to attract highly
engaged audiences to informative blog content, eBooks,
and customized landing pages to drive sign-ups.

By driving high-quality traffic to the Flintobox website
at scale, Taboola has delivered a 15% increase insubscriptions at a lower 20% CPA than any other channel.

20%Lower Cost Per
Acquisition (CPA) than
Search and SocialChannels

15%
Increase in
Subscriptions

Education

Introduction

Flintobox is a theme-based “discovery box” service thatcurates exploratory activities and games for children between
the ages of two and eight.
Delivered to customers’ homes as a monthly subscription,
each box is tailored around a specific theme, such as “TheLittle Scientist” or “Wildlife Safari,” allowing kids to learn about
new subjects and develop interests in a fun and engaging way.

Since its launch, Flintobox has carved out a successful
niche in the Indian childhood education market, butteaching new parents about its unique product was, atfirst, difficult.
Flintobox teamed up with Taboola to promote its story
on top sites across the web, reaching parents at highly
opportune moments to enroll new subscribers.

Flintobox Converts Subscribers with Taboola

Education

Content Marketing Educates Potential Subscribers

A major initial challenge for Flintobox was that its
subscriptions represented an entirely new concept forparents. The company’s early search marketing efforts
proved ineffective, because parents weren’t aware thatsuch a product existed.
They were more likely to seek out traditional media for
their children, such as books, toys or television programs.

In order to educate parents about its product and driveinterest, Flintobox created a robust content marketing
campaign, including informative blog content, eBooks,
and customized landing pages.
Using the Taboola discovery network, Flintobox
promoted its content through publishers on the openweb, reaching parents when they were most open todiscovering new information.

Flintobox Reaches the Right Consumers with Discovery

Taboola’s predictive algorithm analyzes hundreds of realtime signals to match people with content they may like but
never knew existed.
Upon arriving at the Flintobox website, Taboola’s highquality traffic proved to be especially engaged, reducing
CPA by 20% compared to other channels, including searchand social.
By driving high-quality traffic to the Flintobox website atscale, Taboola has become a significant source of new
subscribers for the company.

Flintobox’s previous acquisition efforts were largely
based on social media, an increasingly costly andcrowded channel. Taboola has emerged as a valuable
partner in diversifying the company’s overall marketingstrategy in a cost-effective way.
In just the initial phase of its Taboola campaign,
Flintobox saw a 15% increase in new subscriptions.