CaseStudyNews

ynet Finds Fluid User Experience with Taboola Feedand Newsroom“ynet isn’t just about the news, we’re first and foremost an innovation company. We wanted
a monetization partner that would support this mission as well as allow us to achieve ourgoals. Taboola’s technology allowed us to do both, while providing an invaluable partnershipfor our business.”- Moshe Medi, Head of Technology, Innovation and Partnerships, ynet

COMPANY

ynet is the leading news and content site in Israel.
Since its launch on June 6, 2000, the site has gained
a place of honor among the Israeli public among its
media peers.

CHALLENGE

Implement technology that supports ynet’s mission
to drive innovation and a good user experience, whileachieving engagement and revenue goals.

SOLUTIONRESULTSUse Taboola Feed and Newsroom to circulate
personalized sponsored and organic content
intelligently to readers.

With Taboola, ynet saw an increase in RPM across all
sites and an increase in organic CTR.

CaseStudy
Introduction

ynet is the leading news and content site in Israel. Since
its launch on June 6, 2000, the site has gained a placeof honor among the Israeli public and among its media
peers.
ynet brings its readers updated and interesting
information in most areas of knowledge and humanactivity, focusing on public interest topics like news,
economics, sports, culture, entertainment and gossip,
Jewish culture, internet and technology, tourism, health,automobiles and food.

NewsCaseStudyNews

Taboola Feed Supports ynet’s Innovative Mission

ynet’s number one priority is innovation—their teamwants a monetization partner that supports this mission,as well as one that provides a good user experience.
Previously, ynet had faced challenges combining theirtechnology solutions with their vision for the future. Now,
Taboola Feed allows them to achieve both.
After implementing Taboola Feed, ynet found flexibility,
a fluid user experience, and easy adaptability to theirbrand in terms of design. In addition, they were able tosurpass previous revenue and engagement metrics withthe power of Taboola Feed’s algorithm, which ynet could
see become smarter in real-time.
Drawn to the infinite feed experience and relevant content
for their needs and interest, ynet’s readers have responded
positively to the product.

Newsroom Allows ynet to A/B Test Audience Interests inReal-time

No content recommendation algorithm can work
well without great content to power it—Taboola’s
Newsroom solution allows ynet to understand exactly
what their readers want, when they want it.

ynet’s editorial team uses Newsroom to A/B test
headlines and intelligently analyze the flow of traffic
on their site in real-time. Mainly used for editorial
strategy for ynet’s front page, they are able to drive themaximum amount of engagement from readers on theirsite’s premium real estate.

ynet Increases Pageviews and Engagement Using thePower of Taboola Feed and Taboola Newsroom Combined

With Taboola, ynet saw an increase in RPM acrossall sites and an increase in organic CTR.
ynet is working with Taboola to Implement Taboola
Feed on additional sites and ynet’s main page.

They are consistently impressed with Taboola’s
customer service. In Taboola, they found a partner thatserviced all of their needs with a personal touch, and an
account management team that is ready to support allof their needs.