“Taboola’s account management team has
provided great support as we diversify ouradvertising mix. Taboola News is now the thirdbiggest Taboola traffic referral source for TheIndependent Singapore. We’re proud to be aleading and successful example of how publishers
in Singapore can partner with Taboola.”- Kumaran Pillai, Publisher, The Independent Singapore#3

Taboola Traffic
Referral Source

3%
PUBLISHER

The Independent Singapore Finds
Taboola News a Top Source of Traffic
from Partner

Higher Views Per Visit
Than Other Taboola
Traffic Sources76%

Increase in CTR withTaboola FeedCOMPANY
The Independent Singapore, launched in 2013, is a news
website that offers in-depth perspectives and analyses oncurrent affairs, economics, and politics in Singapore.

CHALLENGE
Increase traffic and revenue by diversifying advertisingchannels and referral sources.
SOLUTION
Use Taboola News to drive traffic to The Independent
Singapore website and implement Taboola Feed tomonetize articles.
RESULTS
Taboola News became a top-three Taboola trafficreferral source for The Independent Singapore,generating 3% higher views per visit than othersources. Taboola Feed increased CTR by 76%.

Taboola Products Support Monetization Efforts andSend New Traffic to The Independent Singapore

Introduction
The Independent Singapore, launchedin 2013, is a news website that offers indepth perspectives and analyses on current
affairs, economics, and politics in Singapore.
The platform is owned and operated byjournalists, with a mission of giving voice tothe voiceless.

The Independent Singapore Increases CTR by 76%
with Taboola Feed

Taboola News Becomes the #3 Taboola Traffic
Referral Source for The Independent Singapore

The Independent Singapore was already using Google AdSense,
Facebook Instant Articles, and other content recommendation to monetize
its content. Still, the publisher wanted to diversify its advertising channels
to increase revenue. That’s when they found Taboola, the world’s largest
content discovery platform, which serves over 450 billion recommendations
to over 1.4 billion unique visitors every month.

Beyond monetization, The Independent Singapore was able to drive
more traffic to its website with Taboola News. In fact, they became thefirst publisher in Singapore to use this feature.

First, The Independent Singapore implemented Taboola Feed on its
article pages, delivering AI-powered, personalized ad recommendations
to readers at the moment they’re ready to consume new content. Thepublisher also used Taboola’s Explore More feature to re-engage people
who visited from external apps like WhatsApp or iMessage. Once theseusers leave an article and click back to their app, they’re shown a feedof personalized content recommendations, further engaging them anddriving revenue.
With Taboola Feed, The Independent Singapore increased its ad
clickthrough rate (CTR) by 76% in just one quarter

Taboola News delivers personalized publisher content across distribution
partner platforms like vivo, and more — reaching people when they’remost receptive to reading content.
Tens of millions of users across the globe see Taboola News content
at the right moments, such as when they swipe from their phone’s
home screen, open their computer’s browser, and wake their phone
to check notifications.
As a result, Taboola News is now the third-biggest Taboola referralsource for The Independent Singapore. Taboola News also generates
3% higher views per visit than other sources. As a trailblazer in its
industry, The Independent Singapore is now the leading example for
how publishers in their country can use Taboola to increase website
traffic and engagement.