Gaming

Goodgame Studios Triples Number of Online
Players with Taboola“Taboola gave us another point of view in terms of the volume of content wecreate for our users. Instead of focusing solely on the conversion part of thefunnel, we started seeing a bigger impact from users inside that already play andengage with the game.”
Mary J. Kim, Senior Online Marketing Manager at Goodgame Studios

COMPANYCHALLENGE

SOLUTIONRESULTS

Goodgame Studios is a leading free-to-play,online games development company with over 300
million registered users worldwide.

Support performance marketing efforts by finding
new quality users and improve engagement ofexisting users globally.
Run campaigns on the Taboola discovery platform
to drive quality traffic to Goodgame Studios’
landing pages.

With Taboola, Goodgame Studios was able
to triple the number of players, and achieve
their ROI goals.

300%
Increase in New
Player GrowthGaming

Introduction

Goodgame Studios is a leading free-to-play, online
games development company. They operate across
web and mobile platforms and cater to over 300 million
registered users worldwide.
The games created by Goodgame Studios are unique
because people play them for such a long time. Oneof their games, Goodgame Empire, has users that haveplayed for four years.
With a rich talent pool of employees from more than
40 nations, they are among the largest German-based
employers in the gaming software industry, and aim tobecome one of the leading gaming companies in the world.

Goodgame Studios’ User Base Explodes with Taboola Campaign

Gaming

Goodgame Studios Reaches Goals with Taboola Targeting and‘Adores’ Getty Images Feature
While Goodgame Studios uses other channels foracquisition like affiliates, search, display, Facebook, othersocial ads, and data partners, with Taboola they’ve always
seen consistency with their capability to grow.
For them, Taboola’s native format was important. As people
see more and more ads on the web, the ability to makecontent that is relevant for them allows the user experience
to be more fluid.
On desktop devices, Goodgame Studios tested manydifferent landing pages before they settled on one thatworked - direct registration.

They also tested a variety of headlines, like “This Farm
Game Will Not Let You Sleep at Night” and used Taboola
Data Marketplace to target the right demographic. They’recurrently reaching users in Germany, Austria, Switzerland,Japan, Netherlands, Portugal, Poland, UK, France, Italy,
Brazil, Canada, Russia, Turkey and the US.
Specifically, Goodgame Studios’ Mary J. Kim expressedadoration for Taboola’s integration with Getty Images, whichallowed her to get access to stock images for free and savetime on creative work.

Goodgames Studios Names Taboola One of Their Top Channels

The campaigns for Goodgame Studios were all
performance based. They were really able to call
Taboola a success when they saw the massive volumeof traffic they received after testing - traffic that broughtboth quantity and quality of users.
With Taboola, Goodgame Studios was able to triple
users, and achieve their ROI goals.

Taboola currently supports all of the Goodgame
Studios games - Goodgame Empire, Empire: Four
Kingdoms, Goodgame Big Farm, Big Farm: Mobile
Harvest - and the partnership is likely to grow.