“Taboola’s account management team worked
closely with Realtime Agency to test new productideas and recommend best practices that helped
drive higher vCTRs and lower CPCs, all while
maintaining a high onsite engagement rate. Taboola
is now the most efficient channel that Realtime
Agency uses to promote branded content forRealtime’s publisher client.”- Ken Macdonald, Senior Ads Manager, Realtime Agency

34%

Decrease in CPC
from April 2022
to August 2023
NE WS , F I NANCE, TECHNOLOGY

Realtime Agency Achieved 34%
Lower CPC for Publisher Clientwith Taboola Sponsored Content41%

Increase in vCTR
from April 2022 toAugust 2023

COMPANY
Realtime Agency is a full-funnel digital marketing agency
focused on performance.

CHALLENGE
Drive efficient and engaged traffic to branded content
articles for Realtime Agency’s publisher client.
SOLUTION
Use Taboola native ads, bidding tools, and retargeting
capabilities to distribute sponsored content across top
publisher sites and drive performance results.
RESULTSWith Taboola, Realtime Agency achieved a 34%
decrease in CPC and 41% increase in vCTR fromApril 2022 to August 2023 for its publisher client.
Taboola campaigns also delivered a higher onsite
engagement rate than competitor platforms.

Realtime Agency Increase Engagement at Lower
CPCs for Publisher Client with Taboola

Introduction
Realtime Agency is a full-funnel digitalmarketing agency that utilizes scientificmethodology to boost performance for
their clients. Their global team of digitalmarketing experts serve clients acrossthe globe, with core offices in London,
Denver, and Manila.

Realtime Agency’s Publisher Client Expands
Reach Across the Open Web with Taboola
Sponsored Content

Realtime Agency Increases Onsite Engagement
for Publisher with Taboola Pixel

That’s why Realtime Agency chose Taboola.

Realtime Agency’s publisher client was able to reach their onsite
engagement goal by implementing the Taboola Pixel via Google TagManager. The Pixel is a simple line of code that, when added to an
advertiser’s website, can automatically track and retarget engaged users
who complete a certain conversion event. The publisher used the Pixel
to identify visitors who spent at least 15 or 30 seconds on their site.
Taboola’s algorithm did the rest, optimizing campaigns to reach thesequalified and engaged users with personalized ads.

As a leading native advertising platform, Taboola helps more than 15,000
advertisers reach nearly 600 million daily active users across the world’s
top publisher properties. By partnering with Taboola, Realtime Agency
and the branded content team at the publisher were able to expand
beyond the publisher’s audience and promote their sponsored content inbrand-safe, targeted environments.

Overall, Taboola’s native display ads yielded higher engagement
rates and lower costs than the publisher’s other distribution platforms,
proving to be the most efficient channel for promoting brandedcontent. Specifically, Realtime Agency achieved a 34% decreasein CPC and 41% increase in vCTR from April 2022 to August 2023
for the publisher.

Realtime Agency’s publisher client creates co-branded sponsoredcontent for advertisers who want to tap into their engaged and widespread
audience. To drive guaranteed pageviews to this content, the publisher
client needs a distribution partner who can deliver high-quality performance
results at efficient costs.

Specifically, the publisher launched Taboola Image Ads, containing staticvisuals and compelling CTAs, and Motion Ads, which include eye-catchinggraphics that play on a loop. The Realtime Agency team also leaned on
Taboola to provide new tools and customized recommendations to drive
the most efficient results.
For example, the publisher implemented Taboola’s Enhanced CPC
bidding solution. This innovative tool automatically adjusts campaign bids
to win impressions that are most likely to convert — all while staying undera target CPC goal. Enhanced CPC is part of Taboola’s suite of smart
bidding tools, powered by the our SmartBid machine learning algorithm.

Now, Realtime Agency and the publisher plan to work with Taboolaon building more efficient and engaging video campaigns for theirsponsored content.