Finance

Taboola Doubles Website Traffic forFerratum Bank

“Our collaboration with Taboola has brought us great results, both in terms of customeracquisition, finding quality website traffic and in terms of increased brand awarenessvia our video campaign. We were impressed by Taboola account management—theywere always available and attentive, and above all, showed a real desire to continuouslyoptimize our performance.”- Kristen Pocreau, Marketing Manager, Ferratum BankCOMPANY

Ferratum Bank is a new mobile banking player, and a subsidiaryof Finnish Group Ferratum. Its 100% online and mobile banking
service has been available in France since 2017.

#1First Channel inConversion PathCHALLENGE

Reinforce the reputation of Ferratum Bank and acquire newcustomers in a banking market where competition is particularly
strong.

SOLUTION

Use the Taboola to gain more brand awareness, generate morequalified traffic on the Ferratum Bank website, and increase thenumber of conversions.

RESULTSWith Taboola, Ferratum Bank was able to double their website
traffic with quality visitors as their first channel in their conversion
path.

2x

Increase inWebsite TrafficFinanceIntroduction

Ferratum Bank is a new player in mobile banking, asubsidiary of the Finnish company Group Ferratum.
Established in 2005 and listed on the Frankfurt Stock
Exchange, Group Ferratum employs nearly 600 people in
25 countries, and has nearly two million active and former
customers.

Originally a microcredit specialist, Ferratum Bank has hada banking license under the Maltese Financial Services
Authority (MFSA) since 2012. Its 100% online and mobilebanking service have been available in France since 2017.
Ferratum Bank’s sponsored content and branding
campaign on the Taboola Premium Network has identified
and established a qualified audience.

Ferratum Bank Increases Brand Awareness with Taboola VideoFinance

Ferratum Bank Fills Need for Visibility and Notoriety in a Very
Competitive Environment with Taboola
Between traditional banks, online banks and neobanks(digital banks accesible via and app), the banking industry’s
competitive landscape is particularly tough in France.
Ferratum Bank wanted to increase their brand awarenessand further develop their offerings there.
To strengthen its brand image and acquire new customers,
Ferratum Bank developed an effective marketing andcommunication strategy, which expanded to include Taboola
In November 2017. From branded content to video, Taboola
teams advised Ferratum Bank, and helped them achieve
their marketing objectives.

They then expanded to a more direct and incentive-based
approach, by distributing content that invited consumers to
discover its services. The content highlighted the benefits ofopening an online bank account with Ferratum Bank.
Ferratum Bank optimized headlines as the campaign ran
to include specific city names and a retargeting strategy.
Taboola encouraged Ferratum Bank to track not only
homepage visits, but the number of visitors interested in
opening an account based on various intent signals.
Finally, Ferratum Banklaunched a video campaign tofurther increase brand awareness.

Ferratum Bank wanted to focus first on brand awareness byleveraging Taboola to recommend of quality from their blog.

Taboola is First in Line for Traffic and Conversions

Ferratum Bank very quickly saw the effects of their
Taboola campaign on their acquisition efforts, increasing
both traffic and conversions.
In terms of traffic acquisition, Ferratum Bank’sTaboola
campaign was seen by more than 155 million people, and74,521 clicks over six months. 40% of the traffic on theFrench site of Ferratum Bank is generated by Taboola.

Taboola has also become the brand’s top conversion
channel: 40% of account openings are, indirectly after
retargeting, linked to the Taboola campaign.
Ferratum Bank’s video campaign increased brandawareness, traffic and acquisitions. In a month and ahalf, they recorded 188,517 impressions and saw
3,335 visitors. Their completion rate was 45.17%, at
an average click rate of 1.78%.