CaseStudy“We were looking for a solid partner to help us boost
engagement, while also increasing opportunities formonetization of our growing audience. With Taboola,we’ve found a partner that will allow us to grow, andcontinue to bring more quality content to a greaternumber of sports fans.”- Jesús Valle, Commercial Director, SOMOS INVICTOS.

35%
Increase in Revenue Per
Mille (RPM) in 6 Months

21%
P UBL ISHE R

SOMOS INVICTOS Increases Revenue
Per Mille by 35% with Taboola Feed, ReadMore, and Next Up in Just 6 Months

Increase in Daily Ad
Revenue from Taboola
After Implementing Next Up

31%
Increase in Ad Revenue AfterImplementing Read MoreCaseStudy
CaseStudy
COMPANYSOMOS INVICTOS is a digital magazine dedicated toproviding updated and reliable information to Spanishspeaking fans of the most popular sport in theworld: football.

CHALLENGE
Find a solution to engage and monetize football fans onsite outside of traditional solutions like banner ads.
SOLUTIONWork with Taboola to implement solutions like Taboola
Feed, Next Up and Read More to surface relevant content
to each user while increasing monetization opportunities.
RESULTSWith Taboola, SOMOS INVICTOS was able to increase
RPM by 35% in just six months. Next Up positivelyimpacted daily revenue by 21%, while Read Morepositively impacted revenue by 31%.

SOMOS INVICTOS Finds New, Innovative Ways toEngage and Monetize Football Fans on Site.

CaseStudy

Introduction
SOMOS INVICTOS is a digital magazine
dedicated to providing updated and reliable
information to Spanish-speaking fans of the mostpopular sport in the world: football.
They provide high-quality news and opinion
content, always written with current trends andpopular internet phenomena in mind. SOMOSINVICTOS has one of the most engaged
communities in the sports ecosystem of Spanishspeaking digital media.

CaseStudySOMOS INVICTOS Increases Revenue Per Milleby 35% with Suite of Taboola Products in Just
6 Months

SOMOS INVICTOS Successfully Tests Taboola’s
Read More and Next Up Products and Find Positive
Impact on Revenue

SOMOS INVICTOS is always looking to reach new soccer fans, while
also continuing to test innovative new monetization opportunities as theiraudience scales. When SOMOS INVICTOS wanted to find a solution
other than traditional ad monetization solutions like banner ads, theyturned to Taboola.

In addition to the Taboola Feed, SOMOS INVICTOS tested Next Up andRead More — two Taboola products that strive to increase engagementwith editorial content and increase revenue for publisher partners.

SOMOS INVICTOS implemented the Taboola Feed, a continuously
scrolling feed of sponsored and editorial content on their article pages.
The Taboola Feed surfaces relevant SOMOS INVICTOS editorial
content and sponsored content to soccer fans at the bottom of thearticle. They also implemented Taboola’s slider unit to further monetizetheir audience with video.
The implementation of Taboola Feed and other monetization products
increased SOMOS INVICTOS’ RPM by 35% in just six months.

The Next Up unit is a sticky slider that engages SOMOS INVICTOS
readers by showing them recommendations above the fold, re-engaging
them before they bounce. Next Up increased daily ad revenue by 21%,
click-through-rate (CTR) by 20%, and gross RPM by 25% in justseven days.
Read More helps to maximize the impact of available article page realestate. It enables SOMOS INVICTOS to engage and monetize readers
before they bounce by raising the visibility of below-article units likeTaboola Feed higher up the page, while also enabling interested readers
to continue reading the full article. Read More increased ad revenue for
SOMOS INVICTOS by 31% and CTR by 100% in just one month.
SOMOS INVICTOS looks forward to continuing their close partnershipwith Taboola.