CaseStudy

Programmatic

2x

Target ROAS Achieved for
Leading US Sunglasses
Brand

53%
PRO G RAM MAT IC

Top US Fashion, Finance,
Retail and Healthcare Brands
Outperform Performance Goals
with Taboola

Lower CPA Than Target
Achieved for Leading
US Bank

30x

Target ROAS Achievedfor Leading US Discount
RetailerCaseStudy

COMPANY
Taboola works with the world’s leading programmatic
partners, enabling advertisers to connect to over 500 million
daily active users (DAU) on top publisher sites only available
within our exclusive exchange.

CHALLENGE
Improve the scale and performance of programmaticsponsored content campaigns.
SOLUTION
Accessed through leading demand-side platforms (DSPs),
major US brands used Taboola’s sponsored content
inventory to achieve ROAS and CPA goals.
RESULTS
Taboola’s programmatic offerings exceeded expectations
and drove strong performance for leading fashion, finance,
retail and healthcare brands in the United States (US).

CaseStudy

Introduction
Taboola’s programmatic video and native
offerings exceed expectations and drive strong
performance for leading technology, finance andfashion brands in the United States (US).
Accessed through leading demand-sideplatforms (DSPs), major US brands used
Taboola’s video inventory to increase viewability
and awareness and native inventory to increase
performance while also driving efficiency acrossthe board.
Taboola works with the world’s leading
programmatic partners, enabling advertisers
to connect to over 500 million DAU on top
publisher sites only available within ourexclusive exchange.

FA S H I O N

Leading US Sunglasses Brand Achieves 2x
Their ROAS Goal with Taboola Retargeting
This popular US sunglasses brand was founded on one principle— sunglasses that can take a beating. They were looking to increase
sales within the US market by reaching audiences outside of searchand social channels by purchasing inventory through a private
marketplace (PMP).
They worked with Taboola through The Trade Desk to capture
people who had seen or interacted with ads previously, and retarget
them to achieve their ROAS goals. In addition, they used Taboola’s
contextual targeting abilities, reaching people who are interested intheir brand.
With Taboola, this leading sunglasses brand achieves a return on
ad spend (ROAS) of 700%

F INANCE

Leading US Banking Institution Achieves a
53% Lower CPA for than Their Target withTaboola
One of the US’s leading banking institutions was looking toreach relevant consumers with their credit card offerings on premium
publisher sites through a PMP.
This leading banking institution started working with Taboola
through DV360 to drive credit card applications, leveraging
Taboola’s direct relationships with premium publisher sites.
With Taboola, they were able to achieve a 53% lower cost per
acquisition (CPA) than their goal.
After achieving these results, this leading banking institution
launched a separate campaign to promote their savings accountoffer, measured by viewability. Taboola achieved a 67% higher
viewability rate than their intended goal.

R E TA I L

Leading Discount Retail Outlet Achieves up to30x ROAS Goal After Implementing Taboola’s
Creative Recommendations
This leading discount retail outlet was looking to reach a specific
ROAS goal for several lifestyle products.
They worked together with Taboola through Xandr to launch
campaigns in the fashion, outdoor, indoor, and utility tools
categories. Collaboration with the Taboola team led to creative
recommendations to optimize the campaign as it ran.
With Taboola sponsored content, this leading discount retailer
achieved 12x their ROAS goals for the fashion category, and30x their ROAS goals for the outdoor, indoor and utility goals
category.

HE ALTHCAR E

Taboola Outperforms Leading
pharmaceuticals Brand’s Expectations
This leading healthcare brand wanted to advertise over-the-counter(OTC) medications in the US with Taboola, through The Trade Desk.
They started by launching a campaign for outdoor allergy relief
medication, and achieved their goals. They then launched a nasal
congestion relief medication campaign, and soon planned to also
launch a campaign for pain relief medication. Here’s what this brandhad to say:“...the results for native beat expectations beyond
anything I could have imagined! This is soon to become athird priority channel just like Video and Social!”
After achieving these results, this leading banking institution
launched a separate campaign to promote their savings accountoffer.