CaseStudy

NewsChannel A Finds Engaging User Experienceand Increases Revenue with Taboola Feed

“Taboola Feed is a true partner—they are equally as concerned about our success as we areourselves. With previous monetization solutions, we’ve seen our monthly active users decrease.
With Taboola, not only has revenue and CTR improved, but our users are sticking around.”- Inhwa - JUNG, Team Leader of Digital Service Team, Channel A.

COMPANY

Channel A is a nationwide general broadcasting network
in South Korea, providing content to various media
platforms like cable, IPTV, and digital streaming media.

CHALLENGE

Implement an engaging ad experience that would
reverse the decrease in monthly active users (MAU)
that they had seen with previous partners.

SOLUTION

Implement a continuously scrolling Taboola Feed tokeep users on-site for longer in a nondisruptive user
experience, increasing both RPM and CTR.

RESULTSWith Taboola Feed, Channel A’s revenue per mile(RPM) increased by 60% , and click-through-rate(CTR) increased by 40%.

60%
Increase in
Revenue-Per-Mille(RPM)

40%
Increase in
Click-Through-Rate(CTR)

CaseStudy
Introduction
Channel A is a nationwide general broadcasting
network in South Korea, providing content tovarious media platforms like cable, IPTV, anddigital streaming media.
Channel A has produced new original content
in various creative formats over the past years.
They steadily make the effort to produce young
and edgy programs, which have allowed them tocooperate with global media companies such as
BBC, YouTube, dailymotion, and Netflix.

Channel A Finds Taboola Feed to Be
Highly Engaging and a Top PerformerNewsCaseStudy

News

Continuously Scrolling Taboola Feed Increases Revenue
While Also Improving Channel A’s User Experience

Before partnering with Taboola, Channel A monetized
their online content portal with display ads and otherformats—but when they increased the number ofadvertisers on their site, their number of monthly active
users decreased.
They needed a solution that wouldn’t disrupt the user
experience and would encourage users to stay on site
longer by providing truly engaging sponsored and organiccontent.
To accomplish this, Channel A implemented acontinuously scrolling Taboola feed on article pages. Not
only did they see and increase in RPM and CTR, but theaverage amount of content consumed by users actuallyincreased.
Taboola Feed brings the familiar continuous scrolling
experience that users love to publishers’ sites on theopen web. This next generation below-article experiencedelivers engaging ‘card’ formats that contain a variety ofcontent including video, articles, slideshows, and a host of
third-party experiences, all personalized for the user.
Taboola Feed inspires users to discover more of
publishers’ own content, stay longer on site and drive
significant revenue growth. With Taboola Feed, Channel
A’s revenue per mile (RPM) increased by 60%, andclick-through-rate (CTR) increased by 40%.

In-feed Video Engages Users On-Site While Contributing
Significantly to Engagement

Part of Channel A’s Taboola Feed implementation
includes in-feed video. within Taboola Feed, sponsoredvideo and large-format placements drive premium rates
and attention from the world’s biggest brands.

Overall, Channel A was impressed with Taboola’s sales
and account management teams, who they’ve seen as
partners in strengthening the media space in South Korea.