NewsCBS Interactive Increases Reader
Engagement with Taboola Feed

Products Used

Taboola FeedNewsroom“We needed an effective way to monetize our organic content across all platforms. With Taboola Feed’s personalizedrecommendation engine, engaging design, and ability to keep people on-site longer, both our organic CTR and revenue
are increasing—especially on mobile devices, which is particularly exciting for us.”
Julie Boswell, Director, Partnerships at CBS Interactive

CBS Interactive,
Network Wide
CBS Interactive media outlets leverage
several Taboola products, including
Taboola Feed and Taboola Newsroom.

31%
Increase in Organic
click-through-rate(CTR)

Introduction
CBS Interactive, a division of CBS Corporation,is the world’s largest publisher of premium digitalcontent and a perennial top 10 Internet company. CBS
Interactive’s brands span popular categories like
technology, entertainment, sports, news and gaming.
Properties include the websites, apps and streaming
services of the CBS Television Network such as
the CBS All Access subscription service, the 24/7
digital news network CBSN, and CBS Sports’
digital brands as well as digital-first properties in key
content verticals, including CNET, TVGuide.com,
GameSpot, Last.fm, Metacritic and Chowhound. CBS
Interactive’s brands reach approximately 300 million
unique visitors each month.

NewsCBS Interactive Improves Engagement in Just One Quarter
CBS Interactive has been working with Taboola
for over two years. They’ve implemented discovery
technology on CBSNews.com, CBSSports.com,CBS.com, Chowhound, MaxPreps and Download.
com.
When it comes to monetization, CBS Interactivevalues partnerships that provide a good user
experience and drive engagement. Before working
with Taboola, their main goal was to continue tokeep users engaged with organic content on site.
The implementation of Taboola products like
Taboola Feed and Taboola Newsroom drove
positive results—a 31% increase in organic
CTR, referring to the click through rate on CBS
Interactive editorial content.

Taboola Feed recommends users the most relevant
news stories for them, in an engaging environment
much like social feeds. Users enjoy the familiar
scrolling experience—they engage with an endlessfeed that contains sponsored content, organic
content and sponsored video, as well as multiple
third party cards, which provides personalized
opportunities for them to engage with Feed on CBS
Interactive sites.
Taboola Newsroom empowers editorial teams withactionable data about the performance of story
headlines, thumbnails and story placements in realtime. The platform also provides editors with uniqueinsights on trending topics from Taboola’s Network.

NewsCBS News
Taboola Feed Drives Unprecedented
Uplift in User Engagement

60%

15%

Increase in Desktop
Organic CTR

Increase in Mobile
Organic CTR

CBS News Sees a 49% Increasein Organic CTR with Taboola Feed
Overall
CBSNews.com is dedicated to providing the highest
quality journalism across all digital screens.
For CBSNews.com, user experience is a primary
focus. Taboola Feed helped them to increase
session depth, or the number of page views thateach unique visitor consumes. With personalized
content recommendations from Taboola Feed andincrease session depth, CBS News Digital was able
to drastically increase engagement and organic CTR.
Just over the course of one quarter, Taboola Feed
has given a 49% increase in organic CTR overall.

NewsCBS Sports
Taboola Feed Drives Unprecedented
Uplift in User Engagement

5%*

Desktop Organic CTR*Taboola Widget Benchmark is 1 to 3%

8%*Mobile Organic CTR*Taboola Widget Benchmark is 1 to 3%

CBS Sports Increases Organic CTR
by 8% on Mobile Devices
CBSSports.com covers the full spectrum of sports,from preps to pros, and provides premium content
across all digital screens. With a focus on servingfans live coverage every day, CBSSports.com offers
exclusive access to the biggest sports events, live
and on-demand video, in-depth analysis, breaking
news, scores and statistics, and a wide range of
fantasy games and advice.
CBSSports.com is seeing a bigger shift to mobile
devices, and mobile users are more difficult toengage and monetize. After implementation ofTaboola Feed, CBSSports.com increased organic
CTR of 8% on mobile devices.
CBS Interactive values the account management
team at Taboola, who they feel provide effective andfast recommendations for monetization success.