CaseStudy“We were happy to see the results ofthis campaign. With a 75% increase in
VCTR, we really managed to optimize
our clicks and drive new customers toour website.”- Metin Çerasi (Head of Digital Strategy &Marketing, Arçelik A.Ş.)HO M E G O O DS

With Taboola SponsoredContent, Ingage Media
Helps Their Client Beko
Increase Clicks And
Attract New Customers

75%
Higher vCTR86%
New users outof total

CaseStudy
CaseStudy

COMPANY
Ingage Media is a digital marketing company offering
different services from strategy, to planning, toperformance management, to digital optimization,and digital asset management solutions. Their client
Beko is a global appliance brand active in more than
140 countries.
CHALLENGE
Ingage Media wanted to drive potential customers
to Beko’s new Dem Tea Machine.
SOLUTION
Use Taboola sponsored content to drive traffic
directly to the product page for Beko’s Dem Tea
Machine.
RESULTS
Ingage Media and Beko saw a 75% higher vCTR
(viewable click-through rate), and high rate offirst-time visitors discovering Beko’s products.

Ingage Media Sees 75% Higher vCTR
For Their Client Beko With TaboolaCaseStudyIntroduction
Ingage Media provides digital marketing
services to its clients in different sectors witha team of digital strategy and digital asset
management experts. In the case of their client
Beko, a global appliance brand under thecompany Arçelik A.Ş., they were looking todrive traffic to a specific product––the new andinnovative Dem Tea Machine.
To drive high-quality traffic and try to engage
with new users, Ingage Media turned to
Taboola sponsored content, and ended up
increasing Beko’s vCTR and new traffic totheir site.
“In our Beko Dem Tea Machine campaign, wenot only attracted new users to the website andlet them learn about the new product, but also
created the product awareness we wanted toachieve in the campaign with high vCTR.”-Ceren Yalı, Senior Strategy & Planning Specialist,Ingage Media

CaseStudy
THE AUDIENCE TARGETING TECHNIQUES INGAGE
MEDIA ATTRIBUTES TO THEIR VCTR SUCCESSIn order to achieve the kind of vCTR goals Ingage Media and Beko had,they worked with their Taboola account management team to make use ofTaboola’s wide offering of audience segments. They used both TaboolaSegments as well as third-party data to reach audiences who were primed
to be the most interested in Beko’s offering. They also opted to use
geotargeting to reach users located in Turkey.
The careful targeting strategy used in this campaign not only led to higha vCTR, but it also brought in a large percentage of new users––86% of
the total users brought in, a metric that Ingage Media and Beko foundexciting.
“We’re always trying to reach the right audience for our brand. The
targeting that Taboola provides us based on third party data helped
us double Beko’s vCTR rates since it enabled us to reach the rightaudience.”

INGAGE MEDIA AND TABOOLACOLLABORATED CLOSELY TO OPTIMIZE
THE CAMPAIGN“At the early stage of the campaign, we increased our campaign
performance by applying the suggestions offered by the Taboola
team to remove branding from the campaign images. We
experienced how positive the non-branded ads were for new user
acquisition and vCTR metrics compared to the branded ads”
- Aslı Kıral Yazkan, Digital Communications Senior Specialist, Arçelik A.Ş.

At the start of the campaign, Ingage Media opted to use abranded image of Beko’s product. Their team at Taboola noticed
an opportunity to test an image without a logo present, and saw
tangible results from the change.
After the success of this campaign, Ingage Media and Beko
implemented the Taboola Pixel to easily measure and optimize
across the marketing funnel and keep track of conversions.

- Emrecan Yasan, Performance Strategist, Ingage Media“Taboola has proven to be a useful platform to bring ourcampaigns to a larger scale,” says Arçelik A.Ş.’ DigitalCommunications Team Leader, Selis Aykan Yüksel.