CaseStudy“We chose to work with Taboola because we findthem to be much more trustworthy than othernative partners, with users that are more engaged
with content and convert more than display
channels. This, coupled with their powerful artificial
intelligence that optimizes our ads, makes them asmart choice for our campaigns.”- Phanthira Taratikhumporn, E-Commerce Marketing& Traffic Director

10%
Increase in Visible ClickThrough-Rate (CTR)
Month-to-Month106%
ONL INE SHOPPINGTops Online, the #1 Online Supermarket
Under Central Retail Achieves a 43%
Lower Cost Per Acquisition with Taboola
Attentive Audiences

Higher Click-ThroughRate (CTR) with
Attentive Audiences

43%
Lower Cost Per
Acquisition (CPA) with
Attentive Audiences

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CaseStudy
COMPANY
Tops Online the #1 Online Supermarket Under Central
RetailThey’re open in 45 provinces in more than 70 store
locations for same-day delivery, express delivery in one
hour, click and collect and drive through.
CHALLENGE
Reach new customers and increase purchases on Tops
Online website and Tops Online application at scale, while
meeting CIR goals.
SOLUTIONWork with Taboola to launch sponsored content
campaigns, leveraging AI-powered tools like SmartBidand attentive audiences.
RESULTSWith Taboola, Tops Online was able to achieve an
increase in CTR by 10% month-to-month. Theirattentive audience campaigns achieved a 106% higher
CTR and 43% lower CPA.

Tops Online Reaches Potential Customers onPremium News Sites, Online Magazines, Blogs andOther Digital Properties in Thailand with Taboola.

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Introduction
Tops Online is one of Thailand’s top online
grocery shopping chains, a subsidiary of Central
Food Retail Corporation. The Tops Online App
has more than 20,000 products for customers tochoose from.
They are open in 45 provinces in more than 70
store locations for same-day delivery, expressdelivery in one hour, click and collect and drive
through. Customers can always enjoy free, sameday delivery when customers shop at 888-BAHT
with a 100% freshness guarantee. If customers
aren’t happy, they receive a full refund.
Tops Online currently operates stores nationwide
in 45 provinces.

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Tops Online Drives Over $190,000 in Revenue inJust 3 Months
When looking for a native advertising partner, Tops Online turned toTaboola for their network of premium publisher partners across Thailand.
Taboola’s direct relationships with premium publishers allowed Tops
Online to reach consumers on new sites, online magazines, blogs andother digital properties across Thailand.
Tops Online’s main goal was to drive more converting customers toTops Online and the Tops Online application using sponsored contentand video ads. Their two main key performance indicators (KPIs) for thiscampaign were website traffic and purchase conversions.
With Taboola, Tops Online was able to achieve a 10% increase invCTR month-to-month. Overall, Tops Online generated over $190,000 inrevenue in just one quarter.

Tops Online Optimizes Taboola Campaign
with AI-Powered Automated Bidding andTargeting Tools
In order to ensure Tops Online met their goals, they implemented
SmartBid, Taboola’s automated bidding solution. SmartBid uses
campaign and Taboola’s network conversion data to predict how likely auser is to convert for every impression.
To track their performance accurately, they implemented the Taboola Pixelto understand the actions consumers took on site, and to optimize towards
desired and valuable actions.
To retarget those most likely to make a purchase, Tops Online used
Taboola’s attentive audiences. An attentive audience is a group of usersthat have spent a significant amount of time on Tops Online’s website, buthaven’t yet converted. Customer behaviors such as number of recurring
visits, time spent on site and more are measured by Taboola’s algorithm,
and the strength of these behaviors was used to define that audience.
Tops Online’s attentive audience campaigns drove a 106% higher CTR
and 43% lower CPA than Tops Online’s other Taboola campaigns.
Tops Online also retargets website visitors and uses Taboola Data
Marketplace for interest-based targeting in order to optimize theiraudience. Taboola’s Data Marketplace includes partnerships with industryleading data providers, and offers more than 30,000 different segments
to advertisers. Taboola also creates custom Taboola Segments fromaggregated data related to the 1.4 billion monthly users that engage with
the Taboola Network.