“Since our long-term strategic partnership with Taboola
began, we have been able to test and implement new
tools and products, enhancing content discovery for ourusers and improving our business performance. As aleading news and content website that enjoys significant
traffic to its homepage, we were pleased to be the firstpartners in Israel to implement Taboola’s Homepage
for You - which allowed us to strike the right balance
between journalistic curation and content personalization.
Our experience with the product has shown impressive
results, which led us to use it on additional platforms andwithin more content sections.”- Dror Amir, CPO, ynet

46%

CTR Uplift on
Taboola-Powered
Homepage positions

6%NE WS

ynet Increases CTR by 46% with
Taboola’s ‘Homepage For You’

Overall Uplift in
Organic CTR on
ynet’s Homepage

2.4%
Decrease in
Bounce RateCOMPANYynet is one of Israel’s largest and most popular news andcontent websites, offering comprehensive and diverse
coverage for a wide range of topics from Israel and aroundthe world with a focus on breaking news and current events.

CHALLENGE
Increase organic recirculation and on-site engagement fromdirect website traffic.
SOLUTION
Implement Taboola ‘Homepage for You’ to deliver
personalized, AI-powered, content recommendations
to users.
RESULTSWith Taboola, ynet drives a CTR uplift of up to 46%
on Taboola-powered homepage positions, an overall
6% uplift in organic CTR on the page, and 2.4%
decrease in bounce rate.

ynet Increases Organic Recirculation withTaboola ‘Homepage For You’

Introduction
ynet is one of Israel’s largest and mostpopular news and content websites, offering
comprehensive and diverse coverage for awide range of topics from Israel and aroundthe world, including politics, business, sports,culture, and entertainment, with a focus on
breaking news and current events.
Founded in 2000, ynet has become atrusted source of news and information
for millions of Israelis, delivering content in
Hebrew, English and Russian. ynet’s editorial
team includes experienced journalists andexperts in various fields who work aroundthe clock to provide accurate and reliable
information to readers.
In addition to its website, ynet also offersa mobile app for iOS and Android devices,
allowing users to stay up-to-date with thelatest news and information on the go.

With Taboola, ynet Brings Personalization
to the Homepage
As a major publisher, ynet’s biggest strength is the amount of daily users
and direct website traffic. In fact, 80% of ynet traffic is direct — a muchhigher portion than traffic from search and social sources. ynet has beenworking with Taboola for years to optimize that traffic. Taboola Feed
is implemented across all pages and platforms, including the desktop
site, mobile site, and apps. Taboola Feed delivers personalized content
recommendations below articles with a continuous scroll experience,
keeping readers engaged and on site.
ynet’s editors rely on real-time article insights from Taboola Newsroom — anaudience analytics platform for editorial teams — to pinpoint daily readership
trends and optimize homepage content. For example, A/B testing tools that
improve the click through rate of headlines and images.
Now, ynet is the first publisher in Israel to implement Taboola ‘Homepage
For You’ — a new offering that leverages Taboola’s advanced AI, to deliver
curated, personalized homepage content for each website visitor. With‘Homepage For You’, ynet can maintain full visibility and editorial controlover recommended content, clearly defining which stories can be served ineach section. ynet can also temporarily pause the personalization algorithm
as needed in case they want to promote curated content in specifichomepage placements.

Taboola worked hand-in-hand with ynet’s editorial team throughout
the Homepage For You implementation process, in order to make surethe new offering was fully aligned with their needs, and customized thealgorithm to support their day to day work.

More Page Views, Lower Bounce Rate: How
Taboola Helps ynet Recirculate Direct Traffic
and Improve Experiences
ynet powers high-visibility article positions on the homepage using
Taboola ‘Homepage For You’. Articles are selected from sections like
Hottest Articles, News, Sports, and Economy. The personalized editorialrecommendations are powered by Taboola Recirculation algorithm stack,which is trained and executed based on common, contextual andpersonal signals.
As a result, ynet drove an overall CTR uplift of 46% on Taboolapowered positions, a 6% increase in organic CTR, and 2.4%
decrease in bounce rate. Taboola also helped ynet increase clicks
across top categories like News and Hottest Articles. For example, ynet
saw a 31% CTR uplift for Hottest Articles content and 10% CTR
uplift for News content.
ynet is now working closely with Taboola to implement ‘Homepage
For You’ across its mobile website and native mobile apps. Also, bothcompanies are partnering on gearing ‘Homepage For You’ to drive andretain subscribers.