“We were excited to test Taboola’s new Maximize
Conversions feature. With this automated bidding
solution, we’re able to drive as many conversions
as possible under our target CPA. In fact, Maximize
Conversions delivered conversions at a 12% lower
CPA than our target goal, allowing us to increase
performance while decreasing costs.”- Satoru Nagawa, Director, Digital Athlete

27%

Lower CPA Than
Competitor Average

12%
HO M EDigital Athlete Drives 12% Lower
CPA Than Target with Taboola’s
Maximize Conversions

Lower CPA thanTarget with Maximize
Conversions

348%
Increase inCustomer SpendCOMPANY
Digital Athlete is a digital ad agency that provides
comprehensive marketing services and support to morethan 1,800 companies.

CHALLENGE
Drive conversions for the state-of-the-art Loofen trash
can that helps reduce kitchen waste.
SOLUTION
Use Taboola Sponsored Content and Maximize
Conversions tool to send customers to the Loofen
landing page, where they can purchase the product.
RESULTSWith Taboola’s Maximize Conversions tool, Digital
Athlete drove a 12% lower CPA than their target
goal and increased spend by 348%. Overall, theTaboola CPA was 27% lower than thecompetitor average.
Click to Play

Digital Athlete Generates Conversions withTaboola Motion Ads

Introduction
Digital Athlete, based in Tokyo, is a digitalad agency that provides comprehensive
marketing services and support to more than
1,800 companies across industries. Digital
Athlete’s team of experts has a track recordof leading successful web marketing strategies— from website design and landing page
production to cutting-edge campaigns for
improved performance.

Digital Athlete Uses Taboola Smart Bidding Tools
to Increase Performance Results

Taboola’s Maximize Conversions Drives 27%Lower CPA Than Competitor Average

Digital Athlete was tasked with helping an advertiser drive
conversions for a specific product. The product was Loofen — astate-of-the-art trash can that uses technology to help reduce foodwaste and smells in the kitchen. Digital Athlete didn’t just want todrum up engagement for the product, however. Their goal was todrive conversions in the form of completed orders.

With Taboola’s Maximize Conversions enabled, Digital Athlete drove a
12% lower CPA than their target goal. In fact, Taboola’s campaign
CPA was 27% lower than the average of competitor platforms.

Taboola, a global leader in powering recommendations for the openweb, had the tools to help Digital Athlete deliver this performancewithin their budget.
Most notably, Digital Athlete implemented Taboola’s newautomated bidding technology: Maximize Conversions with Target
CPA. Maximize Conversions helps advertisers save time on manual
bidding by automatically optimizing bids to generate performance
results. Early adopters are already seeing up to 50% boost inconversions with this new solution.
Digital Athlete opted to use Maximize Conversions with the Target
CPA option. Meaning, all they had to do was specify their desired
CPA goal, and Taboola’s AI-based algorithm would do the rest
— automating their bids to drive as many conversions as possible
without exceeding their target CPA cap.

Customer spend also increased by an astounding 348% with
Maximize Conversions — allowing Loofen to finally achieve their goalof over 1 million yen spent per day.
After the success of this campaign, Taboola and Digital Athlete now
plan to hold a Taboola Pro demonstration to help the agency’s experts
better understand the platform’s capabilities and learn how to make themost of their Taboola campaigns.
And Taboola and Digital Athlete will hold a seminar next year after
inviting some advertisers.