“Taboola delivered the highest quality leads among
all of our acquisition channels, including search andsocial. Thanks to Image Ads and retargeting tools,
Taboola now accounts for 4% of our total leads atZazume. We’re excited to keep investing in Taboola
campaigns and increasing results.”- Víctor Valles, Head of Growth, Zazume

60%

Lower CPA withRetargeting Campaigns

16%

Lower CPA with Targeted
Campaigns
R E AL E STATE

Zazume Drives 60% Lower CPA with
Taboola Retargeting Campaigns

20%

Of All Taboola Leads are
Qualified, Beating Searchand Social by up to 6%

COMPANY
Zazume, a real estate software platform based in Barcelona,
was founded in 2021 to make the rental management
process easier for both property owners and renters.

CHALLENGE
Reach property owners and tenants in Madrid andBarcelona, generating qualified leads through signup forms.
SOLUTION
Use Taboola Image Ads and retargeting tools todrive high-quality leads to interactive landing pages
for conversion.
RESULTSWith Taboola, Zazume achieved a 60% lower CostPer-Acquisition (CPA) than its goal. Taboola also
drove higher-quality leads than all other acquisition
channels, accounting for 4% of total leads.

Zazume Finds Success With Multi-Stage Acquisition
Strategy Using Native Ads

Introduction
Zazume is the main conduit and long-term
housing rental management platform inSpain. With pioneering technology in themarket, Zazume has managed to digitize
the entire residential rental life cycle: fromcalculating rental prices, publishing on thebest real estate web portals and searchingfor qualified tenants, to managing the rental
on the same platform where users can findeverything centralized. With just over a yearof life Zazume has managed to rent morethan 600 homes to more than 3000 owners.

Zazume Achieves 16% Lower Cost Per Acquisition
Than Their Goal

Taboola Drove Leads for Zazume of the HighestQuality, Surpassing Search and Social

Zazume needed to promote its services to property owners and renters in
Madrid and Barcelona. They were already using search and social media
platforms to run campaigns, but they were looking to decrease cost-peracquisition (CPA) and drive more high-quality leads to their signup forms.

Zazume continued working with Taboola to launch retargeting campaigns,
reaching high-quality users who already engaged with the brand’s content,
but hadn’t yet converted. Zazume used the Taboola Pixel to track userbehaviors on its website and identify users who completed a certain action
to retarget them with new campaigns.

Zazume partnered with Taboola to launch sponsored Image Ads acrossa network of premium publisher sites. While Image Ads typically contain aheadline and image, Zazume bolstered its messaging with descriptions,which provide more information pre-click, and call-to-action (CTA) buttons,
which prompt viewers to follow through to the brand’s landing page.
Post-click, users were taken to personalized landing pages with easy signup
forms. These pages contained interactive features like a calculator for setting
profitable rental prices, and a search tool for finding vetted tenants. Zazume
also ran a separate campaign to promote insurance that protected property
owners in case their tenants couldn’t pay rent.
By working with Taboola, Zazume achieved a 16% lower CPA than its
goal, driving qualified leads to fill out its forms.

Taboola led the retargeting process, using Taboola Trends data tooptimize campaign creatives for clicks. For example, we found that images
with people looking into the camera can increase clickthrough rates (CTRs)
and engagement. Zazume also used Taboola SmartBid, an automatedbidding technology, to optimize campaigns to drive conversions. Smart
Bid uses campaign data to predict how likely a user is to convert, and thenadjust the advertiser’s bid accordingly.
With these retargeting tools, Zazume achieved a 60% lower CPA thanits goal. Taboola also drove the highest quality leads among all ofZazume’s acquisition channels, including search and social. As a result,
Taboola is now responsible for 4% of all the brand’s leads, 20% of
which are qualified, which is up to 6% higher than the average fromsearch and social channels.
Going forward, Zazume will continue allocating their campaign budgets tosponsored content and working with Taboola to drive performance results.