SOLUTION BRIEF

Dynamic Content Delivery
with Argo Smart Routing

The problem with caching and dynamic content
Caching content enables faster delivery to users, eliminating the need tofetch it from the origin server with each request.
Dynamic content, like personalized web pages or shopping carts, offers aricher user experience, however it cannot be readily cached on traditional
content delivery networks (CDNs). This makes dynamic content delivery
slower, leading to a poor user experience because of:●●●Increased latency, delaying content delivery as it travels fromorigin servers to users over long distances.
Network congestion, caused by bandwidth limitations, traffic
spikes and routing inefficiencies.
Unreliable connectivity, due to congestion, misconfigured
networks, and packet loss etc.

How does Argo Smart Routing help?
Argo Smart Routing detects network issues like congestion on the Internet,
in real-time, and routes traffic across the most efficient path, optimizing
On average,
Routing improves web asset performance bycontent
deliveryArgo
and Smartuser experiences.

30%

With Argo Smart Routing, you can benefit from:●Real-time network intelligence, based on real-time data (timing
data from HTTP Requests, latency, and round-trip time (RTT)) from
more than 55 million HTTP requests per second, routing throughCloudflare’s network on average, helping identify potential
bottlenecks and adjusting routes accordingly.
●
Better performance and reduced latency, as traffic is routed
through the fastest available data center in Cloudflare’s globalnetwork, minimizing any added latency.
●
Better user experience, leading to higher conversion rates andhappier customers.
1 888 99 FLARE | enterprise@cloudflare.com | Cloudflare.com

With Argo Smart Routing,you can expect:
Improved Performance
Deliver web traffic overthe fastest links available
resulting in faster web
applications and anenhanced userexperience
Increased Reliability
Route traffic aroundnetwork congestion witha real-time view ofnetwork conditions,leveraging the mostreliable paths to deliver
increased uptime
Reduced Costs
Minimize content
requests to the origin
server, reducing latency,
server load, bandwidth
usage, and egress fees

REV:MAR2024

Cloudflare | Dynamic Content Delivery with Argo Smart Routing

Do you need Argo Smart Routing?
Even though you might be using a CDN today, not all your content is cached. Dynamic web pages are not stored
as static HTML files. Instead, server-side scripts generate an HTML file in response to events, such as userinteractions or user logins, and send the HTML file to the web browser. Because dynamic content is generated
server-side, it is typically served from origin servers, not a cache.
Argo Smart Routing will help you optimize the delivery of dynamic content to your end-users — no matter where
they are.

What our customers are saying“Argo Smart Routing cut
response times by 35% onaverage. The performance
improvements were evengreater for sites with globalaudiences.”“We have seen Cloudflareassist us in decreasing
response times by ~50% on
our flagship sites over a periodof five years. That translates
into a better user experiencefor our customers — when oursites are faster, customersengage.”“Argo Smart Routing reduced
page load times by 53% in
Brazil, solving high latency inthat region. Cloudflare’s
worldwide reach ensures that
we can deliver top-notch
performance to our global
customer base.”

Michael Smith
Senior Architect

Ross SimpsonSenior Principal Security
EngineerChristoph Haas
Director of Entain Sports
TechnologyHow to get started
Cloudflare can be enabled straight from the dashboard with a few simple clicks.

1 888 99 FLARE | enterprise@cloudflare.com | Cloudflare.com

REV:MAR2024