CaseStudy“We’ve been able to find both a high-quality blogaudience and potential health insurance customers
working with Taboola. Their optimization tools andscale across the open web have allowed us toachieve our goals.”-Beatriz Lázaro, Digital Marketing Manager, Aegon Seguros

65,547Engaged Blog Users in
Just Nine Months

367

Health Insurance Leads inJust Six Months

65%
HEALTH & LIFE INSURANCE

Aegon Drives More Than
65,000 Conversions in
9 months with Taboola

Decrease in Cost Per Lead(CPL) on PerformanceCampaign

72%

Increase in Conversion RateCVR on PerformanceCampaign

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CaseStudy
COMPANY
Aegon provides health, life and savings insurance in over25 markets. They consist of more than 28,000 employees
spread over more than 25 markets, serving a portfolio of
millions of customers around the world.

CHALLENGE
Find new and innovative ways to reach a relevant blog
audience and potential customers for their healthinsurance product.
SOLUTIONWork with Taboola to implement Sponsored Content
campaigns, allowing Aegon to reach relevant consumers
across premium publisher sites in Spain.
RESULTSWith Taboola, Aegon was able to drive 65,547 engaged
blog users and 367 health insurance leads in just
9 months. Their performance campaigns saw a 65%
decrease in CPL and a 72% increase in CVR.

Aegon Reaches Potential Health Insurance
Consumers on Premium Publisher Sites in Spainwith Taboola

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Introduction
Aegon was founded in the Netherlands
more than 170 years ago, and consists ofmore than 28,000 employees spread overmore than 25 markets, serving a portfolio of
millions of customers around the world. Theirmain lines of business are health, life andsavings insurance.
Aegon was founded as a provider of smallloans to Dutch citizens. Throughout thecentury, they’ve extended their activity toinsurance and expanded to other countries.

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Aegon Drive Engaged Traffic to Healthcare-related
Blog Content and Health Insurance Product Pages
with Taboola Sponsored Content
Aegon was looking for new and innovative ways to reach relevant potential
customers for their health insurance product. They worked with Taboola
to reach those potential customers outside of search and social channels
on the open web — news sites, blogs, online magazines and otherdigital properties.
Aegon wanted to reach those consumers with two types of campaigns: atraffic campaign that directed people to blog articles about societal healthissues like COVID-19 safety measures, or recommended health habits; anda performance campaign that directed them to the Aegon website to learn
more about their specific health insurance offering.
For both campaigns, Aegon used Taboola sponsored content ads with acall-to-action (CTA) button ad on for the performance campaigns. The CTAappears as a button alongside the creative, and is designed to catch theattention of users and drive them towards a specific post-click action
Implementing a CTA button on Aegon’s sponsored content creatives
decreased CPL for their performance campaigns by 63%, andincreased conversion rate by 163%.

Aegon Automatically Optimized Campaigns for
Traffic and Cost Per Lead with Taboola SmartBid
In order to measure the effectiveness of their traffic and performance based
campaigns, Aegon optimized for engaged traffic, or those that stayed on ablog article for at least one minute, and cost per lead, respectively.
Over the course of nine months, the CPC for their traffic campaigns
decreased by 26%, and their visible click-through-rate (vCTR)
increased by 200%. Overall, they drove 65,547 visitors to their blog
and 11,477 users who spent 1 minute and 20 seconds, who were on
the site for at least a minuteOver six months, CPL for their performance campaigns decreasedby 65%, and conversion rate increased by 235%. Overall, they drove
367 leads for their health insurance product. Aegon looks forward tocontinuing to work with Taboola on future campaigns.