“Taboola, recognized for their high-quality
sponsored content recommendations and vast
reach across premium publishers, offered us an
ideal opportunity to further diversify our service
offerings and deliver superior outcomes for ourclients. Our partnership with Taboola also reflects
our continued dedication to exploring newtechnologies and fostering collaborative efforts inmonetization.”- Alex Koshkin, Head of Product Development, Notix

LI F E STYL E

Notix Drives 2X Revenue Growthwith Taboola API Push Notifications& Sponsored Content2X

Revenue Growth

COMPANYNotix is a comprehensive web, mobile, and in-app
push notification service that helps businesses increaseaudience engagement.

CHALLENGE
Establish a new, more robust revenue stream for bothnew and existing partners.
SOLUTION
Use Taboola API Push Notifications and sponsoredcontent to deliver personalized and monetizedrecommendations to engaged subscribers.
RESULTSWith Taboola, Notix successfully achieved 2X revenue
growth and established a new, trusted monetization
solution for their clients.

Notix Delivers Monetized Push Notifications toSubscribers with Taboola

Introduction
Notix, a frontrunner in web, mobile, andin-app push notification services, offersbusinesses robust tools for audience
segmentation, push monetization, APIintegration, and real-time statistics.
Their services are strategically designed
to elevate audience engagement for avariety of businesses, including website
owners, online businesses, affiliates, media
agencies, and app developers.

Notix Launches Entirely New Revenue Stream withTaboola Push Notifications.Notix Boosts Client Results with Strategic

Notix was looking to create a robust new revenue stream for both their
new and existing publisher clients. Notix adopted an innovative approachby integrating with Taboola as their official advertising partner.

Notix’s strategic partnership with Taboola yielded remarkable results:
Notix generated 2X revenue growth — a milestone that marked thesuccess of their innovative strategy.

As a leading content recommendation platform, Taboola works with morethan 15,000 advertisers to reach over 500 million daily active users acrosspublisher sites. Taboola helps people discover the things they may likewith a range of sponsored content tools and formats — one of the mostunique being push notifications.

This growth in revenue didn’t just strengthen Notix’s market standing; italso reinforced monetization as a viable and attractive concept for theirclients, some of whom had initially harbored doubts. Overall, working
with Taboola helped Notix demonstrate their capacity to deliver effective
solutions and tangible results.

Here’s a quick look at how they work: Publishers can invite site visitors
to sign up for browser-based push notifications in one click. Publishers
then reach those users when they’re not on site with personalized push
notifications of content recommendations. From there, users can engage
with these notifications and click through to the site to read more,indicating high levels of engagement.

With newfound confidence stemming from this success, Notix iseager to continue expanding their partnership with Taboola, exploring
innovative strategies to further amplify their service offerings and improveclient outcomes.

Push notifications aren’t just for organic engagement, however. Publishers
can take this format a step further by monetizing their notifications withsponsored content. That’s where Taboola shines, connecting pushsubscribers with native ads that match their interests and drive revenue.
With this approach, Notix was able to diversify their service offerings andfoster more trust among their clients.

Taboola Partnership