“Since our main traffic came from Google andFacebook, we wanted to diversify the audience thatcomes to our website. On the Taboola network, wecan engage with users through news websites andtell our story with sponsored articles. By working
with the Taboola Creative Shop, we were able todrive high-value ‘Add to cart’ conversions at lowCPAs. Overall, Taboola has a major effect acrossthe user journey.”- Amit Ohayon, User Acquisition Lead, BlazePod

131%
Return on
Ad Spend

3X

More “Add to Cart”
Conversions ThanCompetitive SocialPlatform
FI TNE S SBlazePod Drives High-Price Holiday
Sales at Low CPAs with Taboola Ads

79%Lower CPA Than
Competitive SocialPlatform

COMPANY
BlazePod is a smart reaction training platform, poweredby an interactive app and innovative light-up pods thatencourage physical & cognitive growth.

CHALLENGE
Drive “Add to cart” conversions and sales by diversifying
beyond Google, Facebook, and other social platforms.
SOLUTION
Use Taboola native ads, retargeting, and creative
recommendations to drive conversions and sales withholiday campaigns.
RESULTSWith Taboola, BlazePod drove a 131% ROAS. ATaboola campaign also achieved 3X more “Add to cart”
conversions and a 79% lower CPA than competitivesocial platforms.
Click to PlayBlazePod Optimizes Sponsored Content with theTaboola Creative ShopIntroduction
BlazePod is a smart reaction training
platform. Whether you’re a pro or a beginner,
healthy or recovering, young or old, BlazePod
unequivocally improves your reaction time& agility in sports performance, fitness, andtherapy in the most engaging and exciting
way. How? With BlazePod’s interactive app
and innovative light-up pods that encourage
physical & cognitive growth.
BlazePod can be used for a variety ofpurposes, including sport performance,fitness, therapy, agility, coordination, andspeed. BlazePod’s main users are personaltrainers, therapists, athletes, and sports
teams and clubs, but it can also be usedby individuals for home workouts or to add
variety to their exercise routines.

BlazePod Expands Beyond Facebook and Google
with Performance-Driven Taboola Native Ads
BlazePod’s advertising campaign with Taboola was not just anotherrun-of-the-mill effort but a testament to their distinctive strategy. It canbe tough to drive conversions for high-priced products. While many
advertisers opt for more conventional platforms like Facebook andGoogle, BlazePod was ready to diversify their reach and build a truly
innovative campaign that leveraged multiple engagement points.
That’s when they found Taboola. As a leading content recommendation
platform, Taboola offered not just the reach BlazePod needed — 600
million daily active users across 9,000 publisher sites — but also thedepth of engagement and performance results they were seeking. While
hot-button social platforms can drive quick views and clicks, thosemetrics often fail to translate into substantial purchases. That’s whereTaboola was able to help.
The campaign’s challenge lay in educating and captivating Taboola’smature and discerning audience. By launching native ads acrossTaboola’s vast network, BlazePod could engage these readers withsponsored content that told their brand story and led to customized
landing pages.

BlazePod Expands Beyond Facebook and Google
with Performance-Driven Taboola Native Ads
BlazePod started by targeting a broad audience to see how Taboolausers responded to their native ads. This initial campaign unearthed
key insights from Taboola’s network data: The initial acquisition cost ofreaching this wide audience was high, but the investment paid off when
paired with a sophisticated retargeting strategy. By launching a Taboola
remarketing campaign, BlazePod could reach users who were alreadyeducated about their high-price products, driving conversions andlowering CPAs.

Ultimately, the campaign’s success hinged on BlazePod’s ability toinstill enough trust in potential customers, helping them transition fromthe broad campaign phase to the more customizedremarketing phase.

BlazePod and Taboola Drive Impressive
Engagement Across the Marketing Funnel
Powered by Taboola’s retargeting capabilities and creative
recommendations, BlazePod was able to drive high-ticket sales and“Add to cart” conversions at low costs. Unlike other ad platforms
that fixate on last-click attributions, Taboola was able to generate
performance and in-depth engagement across the customer journey —even with an extended conversion timeline.
Even for campaigns with shorter timelines, Taboola — often touted
as an “evergreen” platform rather than an event-specific one —delivered
impressive results. After a holiday campaign in December 2022, forexample, Taboola achieved a 131% return on ad spend. Compared
to a popular social channel, Taboola also generated 3X more “addto Cart” conversions, a 70% lower “Add to cart” CPA, and 5X higher
purchase value.
Overall, BlazePod’s ad campaigns with Taboola transcended norms.
They showcased an exceptional understanding of audience dynamics
and campaign costs. Perhaps most importantly, they proved thatcampaign success isn’t just about driving quick clicks, but in nurturing
a customer journey that spans channels and stages of the funnel. As
a result of this masterful approach, BlazePod was able to enjoy both
short-term conversions and long-term customer engagement— at lower costs.