CaseStudy“Our user engagement always
comes first. With Taboola as apartner, we’re able to continue
innovating and optimizing fora better user experience—andwe’re seeing real results whenit comes to an increase inengagement with our organic
traffic, as well as an uplift inrevenue.”
NE WS- Frank Bohnet, Digital Advertising Manager,freenet.de GmbHfreenet.dePrioritizes UserExperience

150%and Implements
Taboola Feed toIncrease Engagement

120%

Increase in Site-Wide Organic
CTR across all Taboola
Placements in One Year

Increase in Site-WideRevenue across all Taboola
Placements in One YearCaseStudy
CaseStudy
COMPANYAs a general interest portal, freenet.de reaches
millions of users on the German-speaking Internetwith innovative technologies, attractive content anduser-friendly services.
CHALLENGE
Deliver an optimized user experience in order todrive engagement with organic content, as well asincrease revenue.
SOLUTION
Extend Taboola Feed on article pages andimplement Taboola Feed on email logout screen.

RESULTSWith Taboola, freenet.de saw a 150% increase inorganic CTR and a 120% increase in revenue sitewide in just one year.

freenet.de Engages Users on Article and EmailLogout Pages with Taboola Feed

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INTRODUCTION
As a digital lifestyle provider, the freenet Group offers its approximately
13 million customers Telecommunications, Internet, Energy and TV
as well as all services, applications and devices that are connected orcontrollable with mobile devices.
freenet.de is a general interest portal that offers free email addressand cloud services. The site reaches millions of users on the Germanspeaking Internet with innovative technologies, attractive content anduser-friendly services.

TABOOLA FEED DRIVES ENGAGEMENT WITH ORGANICCONTENT ON FREENET.DE’S ARTICLE PAGES

ArticlePage

10% 86%
Increase in
Revenue*

Increase inorganic CTR*

In order to accommodate the content consumption needs of theirsite visitors, freenet.de staffs an editorial team to curate content andproduce organic articles from a variety of verticals including news,entertainment, automotive, finance, travel and more.
freenet.de implemented Taboola Feed to help drive engagement withthis organic content, as well as sponsored content, on their article pages.
Always keeping user engagement in mind, freenet.de expanded thelength of their Taboola feed after seeing an increase in CTR on pages
with additional cards.

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FREENET.DE RE-ENGAGES SITE VISITORS ON
EMAIL LOGOUT SCREEN WITH TABOOLA FEEDEmailLogout Page

100% 76%
Increase inRevenue*

Increase inorganic CTR*

To ensure that they’re offering site visitors relevant content andservices at every stage of their user journey, freenet.de also
implemented Taboola Feed on their email logout screen.
This provides freenet.de an additional opportunity to engage visitors
at a specific moment in time in which they’re looking to keep users onsite for longer.
freenet.de’s first priority was to drive engagement with their organic
content, while also seeing an increase in site revenue. In fact, they
implemented Taboola Feed in order to be able to serve more organicand sponsored content to their site visitors.
With Taboola, freenet.de saw a 150% increase in organic CTR
and a 120% increase in revenue site-wide in just one year.
As the partnership between Taboola and freenet.de grows,
continuous optimization and innovation continues to be at theforefront of freenet.de’s priorities, while always thinking of the user’s
engagement first.

*across all Taboola placements in one year