CaseStudy“Taboola has been a strategic partner in helping
us find solutions for seasonal revenue fluctuationand engagement with our readers. Products like
Taboola Feed, Read More and others have made asignificant impact on our business.”- Emma Andersson, Managing Editor, Stoppa Pressarna

60%

Increase Revenue
Per Mille (RPM) with
Taboola’s Read MoreP UBL ISHE R

Stoppa Pressarna Increases Revenue
Per Mille with Taboola’s Read More andContinuously Scrolling Feed81%

Increase in RPM in One
Year AFter Transition toTaboola Feed

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CaseStudy
COMPANY
Stoppa Pressarna is a leading entertainment news sitethat collects all celebrity news in one place, both in Sweden
and internationally. They report on the people you want toread about.

CHALLENGE
Find solutions to weather seasonal changes in revenue,and increase revenue across the board.
SOLUTIONWork with Taboola to implement Read More, Taboola
Feed, Explore More and Next up Features for a positive
impact on revenue and engagement.
RESULTSWith Taboola, Stoppa Pressarna increased RPM by
60% with the implementation of Read More and 81%
with Taboola Feed.

Taboola Products Support Stoppa Pressarna inSeasonal Revenue Changes and Reader Engagement

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Introduction
Stoppa Pressarna is a leading entertainment
news site that collects all celebrity news in one
place, both in Sweden and internationally. They
report on the people you want to read about.
Stoppa Pressarna covers all types of celebrities— from artists, presenters, politicians, sports starsand actors; to royalty and foreign celebrities. Newsis always up-to-date, all year round.

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Stoppa Pressarna Sees a 60% Increase in Revenue
From Mobile Traffic with Taboola’s Read More

Taboola Feed, Explore More and Next Up AllContribute to Growing Revenue and Engagement
for Stoppa Pressarna

Stoppa Pressarna was looking for solutions to weather seasonalchanges in revenue, and increase revenue across the board. They turned
to Taboola for recommendations on monetization solutions that would
provide valuable, engaging sponsored recommendations to their users, andhelp them achieve these goals.

Stoppa Pressarna has been working with Taboola since 2018,
and recently transitioned from Taboola’s Widget to Taboola Feedon article pages.

To specifically address seasonality concerns, Taboola recommended
Stoppa Pressarna implement Taboola’s Read More on mobile traffic.

The Taboola Feed is a continuously scrolling feed of both editorial andsponsored recommendations that brings familiar behavior from social
media sites to the open web. After the implementation of the Taboola
Feed, RPM increased by 81% over the course of one year.

Read More maximize the impact of available mobile real estate. It allows
publishers to engage and monetize users before they bounce by raising
the visibility of below-article units like Taboola Feed higher up the page. If
users want to continue reading the full article, they click “Read More,” andthe article expands further.
After the implementation of Read More, RPM from mobile devices
increased by 60%. Due to such positive results, Read More has now
been implemented for 100% of Stoppa Pressarna traffic.

They’ve also implemented Taboola’s Next Up and Explore More to further
engage readers while on site. The Next Up unit is a sticky slider thatengages users by showing them recommendations above the fold,re-engaging users before they bounce, whereas Explore More is designedto help publishers keep users on their mobile pages longer; re-engaging
users by surfacing relevant content recommendations.