CaseStudy“We believe in the value of content
marketing, creating exciting andrelatable food content, and introducing
products in a native way. We wereable to do all of that with Taboola.”-Jack Neilan, Head of Marketing, DCB Lab

H O M E G O O DS

DCB Lab Creates
Engaging Video
Ads for Its Jean
Patrique Brand
With Taboola

3.3xGreater ROAS

CaseStudy
CaseStudy

COMPANYDCB Lab is a brand incubator composed ofmarketers, data scientists and creatives trained inbrand, direct response, and agency disciplines. Jean
Patrique is a 20-year-old cookware institution, sellingworld class products at sensible prices, acquired by
DCB Lab in 2019
CHALLENGE
DCB Lab wanted to promote Jean Patrique’s
perfectly versatile ‘Whatever Pan’ in a way that felt
creative, native, and that would yield a good return on
ad spend (ROAS)—a very important metric for DCB.
SOLUTION
Create video for sponsored content with Taboola todisplay a passion for food, and distribute the creativein native environments.
RESULTSDCB Lab saw a 3.3x higher ROAS for Jean Patriquein this campaign, compared to that of other channels.

With Taboola’s Video for Sponsored Content,
DCB Lab Created an Engaging and Effective
Campaign for Jean PatriqueCaseStudy
INTRODUCTIONDCB Lab is a brand incubator, specialising indeveloping rapidly growing brands by combining
theories and methods from psychology, affective
sciences, and behavioural economics with anacute focus on data and ROI.
For their brand Jean Patrique, a cookware
institution with over 20 years of experience andover 500,000 happy customers including manychefs, hotels and caterers, DCB Lab wanted
to create an engaging, native video experienceto promote their products. Understanding thevalue of content marketing, DCB Lab turned toTaboola to get this done effectively.

CaseStudy
ROAS IS AN IMPORTANT METRIC TO DCB LAB,
AND THEY FOUND STRONG RESULTS WITHTABOOLAWith a focus on ROI anchored in their mission statement, DCB Lab takes
great consideration into seeing the greatest return from every pound
invested, and this campaign for Jean Patrique was no different.
Showing the right ads to the right people at the right time on more than
one platform and accessing premium news sites and digital journals are
two of the reasons DCB Lab feels their Jean Patrique campaign with
Taboola saw the return that it did.

VIDEO FOR SPONSORED CONTENT CREATEDAN ENGAGING AND EXCITING AD EXPERIENCE
One aspect of Jean Patrique’s value that DCB Lab felt it was important
to convey was a passion and excitement for food and for cooking. This is
why opting for video for sponsored content made the most sense in theircase––to bring the experience of Jean Patrique’s ‘Whatever Pan’ to life.
With a strong video creative in place, distributing it in a native, non-intrusive
way was also essential to DCB Lab’s plan for Jean Patrique. This, again,aligned perfectly with Taboola, making it a seamless solution.

DCB LAB BRINGS DOWN OVERALL CPAS
WITH TABOOLA PIXEL AND RETARGETINGThe Taboola Pixel is an easy-to-implement code to help
advertisers measure and optimize across their marketing funneland build custom audiences.
In combination with the Taboola Pixel, DCB Lab found successfor Jean Patrique with retargeting. Taking a strategic approach totargeting helped DCB Lab lower their CPA and it contributed totheir ROAS.

DCB LAB IS ABLE TO MAINTAIN CONTROLWITH TABOOLA
It was important to DCB Lab that they remain in control of JeanPatrique’s campaign, able to keep a close watch on what worked
best, and be in communication with the Taboola team to beconstantly optimizing their campaign.
They cite working with Taboola as “more than just basic accountmanagement” and found that Taboola checked off many criteria
they look for when carefully choosing where to allocate theirclients’ ad spend.