Lecture Ready, Chapter 1, Main Lecture (pp. 8, 9): Assignment 1St. No.

NameWatch the DVD and answer the following questions abut the lecture content.
1. What is the topic of the lecture? What is the lecturer going to talk about?
(Some of the) different ways (that) men and women spend money(2 分の 1)and (some of the) reactions by businesses to [these/those/the] differences.

(2 分の 1)2. Traditionally, what type of things were women responsible for buying?
(They were responsible for buying)- daily food for the family and (the) shoes and clothes.

(○)- the things for the daily needs of the family (for “right now.”) (such as food shoes and clothes) (○)
3. Traditionally, what type of things were men responsible for buying?
They want to [get/buy] things that (will) last (for) a long time and that don’t need replacing or repairing. (△)
They are concerned with the long-term value of purchases.

(△)(They are responsible for buying) “big ticket” items, (or expensive items with long-term value) (such as cars,refrigerators, televisions, and electronic equipment).
(○)
4. What are the two main reasons for the change in women’s spending behavior?
(1) More household are headed by single woman.

(2) More women are working outside the home.

5. What are the three things Jiffy Lube did to appeal to women?
(1) They built nice comfortable waiting rooms with soft, comfortable chairs (for their customers to use).

(2) They added magazines that women might like to read in the waiting room(s).

(3) They taught their workers how to explain their car services clearly and carefully so that women could6. What did you find most interesting about the lecture content?

Women want toLecture Ready, Chapter 1, Main Lecture (pp. 8, 9): Assignment 2St. No.

in- 75 % ofName.

found by a majorTOPIC: different ways men and women spend moneyandrecently done- 62% ofto the differences.

- More women are helping to make decisions aboutREASON: Gender differences in spending is starting to.

- focus on[ ☝ Big Change! ]Men.

!

ll, but TRADITIONALLY:Women- want to create a.

Women are helping to make decisions about********Speaking in.

are made by women.

- 80% ofWhile listening to the lecture, complete the following notes.

-How business world has responded to it?

things.

of family.
ll“e.g.

- want things that“.

.

and don’t needor.

“Female Economy”=More businesses are becoming “food, shoes,- purchases for.”llneeds of family- concerned withof purchases.
- make decision about “to run a business that is(expensive)“ items.

To appeal to women, JLe.g. cars, friges, TVs,- focus on “”.

e.g. JIFFY LUBE (= carcompany)(1) builtspent $********for this project.

with
..

(2) added.

in a family are CHANGING!

BUT traditional(3) taughtMany businesses are changing.

= no man in over a- Women work outside home. = They are.
**Businesses are taking female economy veryChanges in Figures- 27% of US households are.
of homes.

in this market!

because they can make a lot of money਎੃ੵ഼ྐ೐প৾ ၎ఊ઒৥উটॢছ঒ਃ༊৾ಆ੦মૼચಆ੭উটॢছ঒ண੢ഁજ
9/30স10/11  㹼2017 2/3 ౌ‫؞‬সఽ৑൥ౠ2016ౌস  َমਊपेऎॎऊॊ‫ُآ‬ध৒௬भँॊઇఐછभ෩঻ऋ৸ৎ৑॑૿ਊফଜফ઩೬൥၎ఊৱતৈಉ৾ૅ෮঵ਰ঱‫ق‬৶ੵ௺প৾ੂফઃங২भ๶஋ী‫؞‬଍஄৻ਯभੴ௙ँॊःमৰਜदभউটॢছ঑থॢ৽ୡऋँॊऒधऋ஦ऽखः‫ك‬‫ॺشঀپ‬ঃ९॥থभ੅૞॑௓တਭ൥મ৞‫ق‬ઇఐછၻमશಥ૚ঽභো‫ك‬ถ಍‫؞‬ண੢্১ಉKWWSZZZLLLVNLWDFMSSURJUDPD൥ప‫؟‬ൽ਽෎൞਎੃ੵ഼ྐ೐প৾ၳઇ౸৫ಈৃਚ਎੃ੵ഼ྐ೐প৾ૈন૊य़কথঃ५‫ق‬਎੃৘੾৉ৣளᄖீ଍َૈন૊ُകെనী‫ك‬12Dec.

12Dec.

M café Letter01Jan.

M café Matsugi, KIT Library 1F1stDec.

M café Letter01Jan.

Issued in November, 2016 by GLOBAL LEARNING COMMONS,E-MAIL: samieko@kit.ac.jp31st20th10thⓎ⾜ඖ㸸ி㒔ᕤⱁ⧄⥔኱Ꮫ௜ᒓᅗ᭩㤋 1F ࢢ࣮ࣟࣂࣝࢥࣔࣥࢬ M ࢝ࣇ࢙ ┿⥅E-MAIL: samieko@kit.ac.jpⓎ⾜㸸2016 ᖺ 11 ᭶ ଐᲫଐ ଐ10/27 -1/31 Superb! Scary! Tani Yukiko! @Kyoto International Manga Museum [Exhibition]10/27 -1/31 ࡍࡈ࠸ࡒ㸟ࡇࢃ࠸ࡒ㸟㇂ࡺࡁᏊ㸟 㸾ி㒔ᅜ㝿࣐࣑࣮ࣥ࢞ࣗࢪ࢔࣒ [ᒎ♧]10/1 -12/25 The Golden Pharaohs and Pyramids @The Museum of Kyoto [Exhibition]10/1 -12/25 ᅜ❧࢝࢖ࣟ༤≀㤋ᡤⶶ 㯤㔠ࡢࣇ࢓ࣛ࢜࡜኱ࣆ࣑ࣛࢵࢻᒎ 㸾ி㒔ᩥ໬༤≀㤋 [ᒎ♧]12/17 -2/12 THE COSMOS IN TEA BOWL @The National Museum of Modern Art, Kyoto[Exhibition]10/7 - 3/7Ippin-Ennichi @Umekita Garden (Osaka) [Food Event]உ 10/7 - 3/7 㐓ရ⦕᪥ 㸾࠺ࡵࡁࡓ࣮࢞ࢹࣥ㸦኱㜰㸧[ࢢ࣓ࣝ࢖࣋ࣥࢺ]12/21ᘯἲᕷ㸾ᮾᑎ>ᕷሙ@12/21 Kobo-ichi market @To-ji temple [Market]Open-air stalls of various local foods get together atJR ኱㜰㥐ࡢ㏆ࡃ㸦ࢢࣛࣥࣇࣟࣥࢺ኱㜰ᶓ㸧࡛ࠊ12/25 Tenjin-san @Kitano Tenman-gu [Fair]12/31 Okera-Mairi @Yasaka-shrine [Shinto Ritual]Umekita Garden (at the side of Grand Front Osaka) ଐ[ᒎ♧] 12/17 -2/12 Ⲕ☇ࡢ୰ࡢᏱᐂ 㸾ி㒔ᅜ❧㏆௦⨾⾡㤋12/25 ኳ⚄ࡉࢇ㸾໭㔝ኳ‶ᐑ>⦕᪥@12/31 ࢆࡅࡽユࡾ 㸾ඵᆏ⚄♫ [⚄஦]࠸ࢁ࠸ࢁ࡞ᆅ᪉ࡢ࠾࠸ࡋ࠸ࡈ㣤ࢆ㣗࡭ࡽࢀࡲࡍࠋChristmas

ࢡࣜࢫ࣐ࢫThere are not many Christians in Japan, but many people enjoy Christmas. Children are looking forward to᪥ᮏࡣࢡࣜࢫࢳࣕࣥࡢᩘࡣᑡ࡞࠸࡛ࡍࡀࠊከࡃࡢேࡀࢡࣜࢫ࣐ࢫࢆᴦࡋࡳࡲࡍࠋࡇ࡝ࡶࡓࡕࡣࢧࣥࢱ࣭ࢡ࣮ࣟࢫ࠿ࡽࡶreceiving presents from “Santa Claus.”ࡽ࠺ࣉࣞࢮࣥࢺࢆᴦࡋࡳ࡟ࡋ࡚࠸ࡲࡍࠋࢡࣜࢫ࣐ࢫࡢࢹ࣮ࢺࢫ࣏ࢵࢺDating spot for Christmas1) “Kyoto Station” You can see a big Christmas tree, illuminated way and staircase.

ࠕி㒔㥐ࠖ኱ࡁ࡞ࢡࣜࢫ࣐ࢫࢶ࣮ࣜࡀ࠶ࡾࡲࡍࠋ࢖࣑ࣝࢿ࣮ࢩࣙࣥࡀ࡜࡚ࡶࡁࢀ࠸࡛ࡍࠋ2) “Kitayama Wedding Street” You can see beautiful illuminations.

ࠕ໭ᒣ࢙࢘ࢹ࢕ࣥࢢࢫࢺ࣮ࣜࢺࠖ࢖࣑ࣝࢿ࣮ࢩࣙࣥࡀ࡜࡚ࡶࡁࢀ࠸࡛ࡍࠋHatsumoode (the first visit to a shrine or temple)ึユ㸦ࡣࡘࡶ࠺࡛㸧Many people visit shrines or temples on the firstṇ᭶࡟ࠊ⚄♫ࡸ࠾ᑎ࡟⾜ࡁࡲࡍࠋ᭷ྡ࡞⚄♫ࡸ࠾ᑎweek of January. Famous shrines and temples areࡣேࡀ࡜࡚ࡶከ࠸࡛ࡍࠋ࠾ࡳࡃࡌࢆࡦ࠸࡚ࠊ୍ᖺࡀvery crowded on 1/1. They draw their fortune slip.

ࡼ࠸ᖺ࠿ㄪ࡭ࡲࡍࠋPopular temples and shrinesேẼ㸦Popular㸧ࡢ࠾ᑎࡸ⚄♫1st : Fushimi Inari Taisha㸦అぢ✄Ⲵ኱♫㸧㸯఩ అぢ✄Ⲵ኱♫㸦ࡩࡋࡳ࠸࡞ࡾࡓ࠸ࡋࡷ㸧2nd : Yasaka Shrine㸦ඵᆏ⚄♫㸧㸰఩ ඵᆏ⚄♫㸦ࡸࡉ࠿ࡌࢇࡌࡷ㸧3rd : Kitano Tenmangu Shrine㸦໭㔝ኳ‶ᐑ㸧㸱఩ ໭㔝ኳ‶ᐑ㸦ࡁࡓࡢ࡚ࢇࡲࢇࡄ࠺㸧Types of luck on Fortune Slip࠾ࡳࡃࡌࡢࠕࡼ࠸ࠖࠕࢃࡿ࠸ࠖ኱ྜྷ㸦Daikichi㸧㸼 ྜྷ㸦Kichi㸧㸼 ป㸦Kyoo㸧㸼 ኱ป㸦Daikyoo㸧“Great Blessing”  “Blessing”   “Curse”[Event] 1/4 Kemari hajme @Shimogamo-jinja኱ྜྷ㸦ࡔ࠸ࡁࡕ㸧 㸼 ྜྷ㸦ࡁࡕ㸧 㸼 ป㸦ࡁࡻ࠺㸧 㸼 ኱ป㸦ࡔ࠸ࡁࡻ࠺㸧ࠕ࡜࡚ࡶࡼ࠸ࠖ ࠕࡼ࠸ࠖ    ࠕࢃࡿ࠸ࠖ   ࠕ࡜࡚ࡶࢃࡿ࠸ࠖ1/4㋾㠭ࡣࡌࡵ㸾ୗ㬞⚄♫>࢖࣋ࣥࢺ@1/21Kobo-ichi market @To-ji temple [Market]

1/1 ࢆࡅࡽ⚍㸾ඵᆏ⚄♫>⚄஦@12/17 -2/12 THE COSMOS IN TEA BOWL @The National Museum of Modern Art, Kyoto[Exhibition]உ10/17 -2/12 Ⲕ☇ࡢ୰ࡢᏱᐂ 㸾ி㒔ᅜ❧㏆௦⨾⾡㤋 [ᒎ♧]1/1 Okera-sai @Yasaka-shrine [Shinto Ritual]Jan.

 “Great Curse”1/25 Tenjin-san @Kitano Tenman-gu [Fair]1/25ኳ⚄ࡉࢇ㸾໭㔝ኳ‶ᐑ>⦕᪥@1/21ᘯἲᕷ㸾ᮾᑎ>ᕷሙ@10/27 -1/31 Superb! Scary! Tani Yukiko! @Kyoto International Manga Museum [Exhibition]10/27 -1/31 ࡍࡈ࠸ࡒ㸟ࡇࢃ࠸ࡒ㸟㇂ࡺࡁᏊ㸟 㸾ி㒔ᅜ㝿࣐࣑࣮ࣥ࢞ࣗࢪ࢔࣒ [ᒎ♧]10/7 - 3/7 Ippin-Ennitchi @Umekita Garden (Osaka) [Food Event]10/7 - 3/7 㐓ရ⦕᪥ 㸾࠺ࡵࡁࡓ࣮࢞ࢹࣥ㸦኱㜰㸧[ࢢ࣓ࣝ࢖࣋ࣥࢺ]

1st10th20th31stᲫଐ ଐ ଐ ଐ