SITE + MPI Global Forum Will Feature Powerful Education andInspirational Keynotes to Ignite Innovation
CHICAGO and DALLAS, 25 October 2017 – Meeting and incentive professionals from around theworld will convene at the SITE + MPI Global Forum in Rome, Italy, 12-14 January 2018 for threedays filled with culturally diverse experiences, local inspiration and global knowledge sharing. Theforum is the first time Society for Incentive Excellence (SITE) and Meeting Professionals
International (MPI) have come together for a global event to share industry trends, offer
innovative education and provide a collaborative yet exclusive environment for networking andbusiness exchanges.
“We are thrilled to have assembled a diverse and respected group of meeting and incentive
industry leaders and keynote speakers for the SITE + MPI Global Forum,” said Annamaria
Ruffini, CIS, CMP SITE president-elect and CEO Events In & Out S.R.L. “We look forward toinspiring and equipping delegates with new and innovative information to advance their businessand careers, as well as providing them the unique opportunity to connect with meeting andincentive industry peers from all over the world in Rome.”
More than 30 tailored education sessions will provide exclusive access to new ideas, newconnections and new experiences designed to deliver business results and reset and re-energize
delegates’ perspectives and creativity. The education includes separate tracks for incentive traveland meetings management professionals, as well as concurrent sessions focused on eachindustry’s hottest trends, specifically designed to connect meeting and incentive professionals.
Four inspirational keynote speakers will bring alive the event tagline “Connecting Event &Incentive Professionals” by focusing on how breakthrough ideas occur when concepts fromdiverse industries, cultures and disciplines intersect, igniting extraordinary innovation. This year’sline-up includes Italian paleontologist Alberto Angela; Frans Johansson, founder and CEO of The
Medici Group; and Julie Cottineau, Founder of Brain Twist.
A Day in the Life of Ancient Rome - The year is 115 AD and Imperial Rome is at the heightof its power. Admired in his native Italy for his ability to bring history to life through narrative,Alberto Angela will open up the ancient world and take delegates on a journey back in timefor you to experience a day in the life of ancient Rome. An author of many books, Angela also
produces a number of long running and popular Italian television shows on history, travel,
discovery, exploration, and space. Join Alberto and tap into the GENIUS intersecting inRome!
(Opening Plenary Session – Friday, January 12, 2018)

The Medici Effect - In his signature talk, Fran Johansson urges individuals and organizations
to break down the silos and step into “the intersection” - a place where different fields,
disciplines, departments, and cultures converge to create new, remarkable breakthroughs. AsCEO of The Medici Group, Johansson advises executive leadership from some of the world's
largest companies (including 30 percent of the Fortune 100), as well as startups, venture
capital firms, government agencies, and universities. He is also author to two books –The
Medici Effect and The Click Moment – and the host of a podcast centered on diversity driving
innovation. Raised in Sweden by his African-American/Cherokee mother and Swedish father,
Johansson has lived all his life at the intersection. He previously presented at MPI’s 2011
European Meeting and Events Conference in Düsseldorf, Germany.
(Morning Plenary Session – Saturday, January 13, 2018)
Storyteller Plenary Sessions
We often look outside of our own industry for inspiration and knowledge, but some of themost powerful stories come directly from our community. This two-part session will get kicked
off by a professional storyteller who will share the power of storytelling, followed by fourstorytellers from the meeting and incentive community.
(Part 1 – Saturday, January 13, 2018/Part 2 – Sunday, January 14)
Twist- How Fresh Perspectives Build Breakthrough Brands - It’s been an amazing eventfilled with great speakers, contacts, and ideas…but now what? In this actionable, inspiring
presentation Julie Cottineau, author of the best-selling book, “TWIST: How Fresh
Perspectives Build Breakthrough Brands,” will share tools and tips to twist the experience andtake the learning home, focusing on five major takeaways from the forum with actionable nextsteps. Cottineau honed her branding chops as VP of Brand for Richard Branson’s Virgincompany and at Interbrand and Grey Global and is often quoted in top business media suchas Entrepreneur, CNN Money and Wharton Business Radio.
(Closing Plenary Session – Sunday, January 14, 2018)“Our teams have designed an excellent program for SITE + MPI Global Forum that will helpdelegates expand their skills, imagination and expertise. The educational program will feature
great thinkers and doers to inspire delegates, and most sessions align to CMP International
Standards,” added Paul Van Deventer, president and CEO of Meeting Professionals
International.
Other program highlights include the opening celebration, MPI Foundation’s Rendezvous
fundraiser and networking event, SITE Chapter Excellence and Crystal Awards, the closing
dinner, and optional incentive quality pre- and post-tours.
SITE and the MPI Academy will also offer four pre-conference certificate programs providing
delegates the opportunity to advance their professional development and grow their careers.
Additional fees apply for pre-conference courses.
SITE Certified Incentive Specialist (CIS) Course - In this one and a half day workshop,
delegates will learn the fundamentals of incentives, the origins of incentive programs andincentive travel, the value proposition of motivational programs and non-cash awards, themakings of a program and a program budget, industry tools and platforms and other valuableinformation.

MPI Academy Emergency Preparedness for Meetings & Events - Created in partnershipwith the National Center for Spectator Sports Safety and Security (NCS4), this six-hour,
intensive course will take a deep dive into incident management strategies as needed for theprevention, preparedness, response and recovery from all-hazard emergency incidents.
Delegates will be introduced to techniques to prevent and respond to extraordinary crimes,
violence, terrorist attacks, natural disasters and ordinary incidents such as fights, ordrunkenness to ensure the safety and security of all attendees, limit damage and restore
services in the event of emergencies.
MPI Academy CMP Master Class: Preparing for the Exam and Applying it at Work Sitting for the CMP Certified Meeting Professional (CMP) in the near future or thinking about
taking it “someday”? This open floor, interactive session will cover industry best practices as
outlined in the CMP-International Standards (CMP-IS). This is about preparing for the examand applying it on the job. It also includes proven study methods, test taking tips, relaxation
techniques and stories that make the concepts “sticky.”MPI Academy Women in Leadership: Executive Leadership Skills - Women play keyroles in the hospitality and meeting industries, but many find it challenging to move intoleadership positions. This four-hour course will examine why this is, what can be done about
it and help participants create a personal action plan to overcome some of the commoncareer obstacles women face.
The Early Bird discount of €200 off the cost of conference registration has been extended to 11
November. To learn more and register, visit www.siteglobal.com/sitempiglobalforum andwww.mpiweb.org/globalforum.

About SITE
Society for Incentive Travel Excellence (SITE) is the only global organization dedicated tostrengthening and supporting the incentive travel industry. We connect incentive travel tobusiness results. For our members we provide professional development, certification andbusiness connections. SITE members help companies maximize workforce output by creatingand delivering incentive travel programs that inspire people to exceed expectations andtranscend their goals. Our research proves the ROI for incentive travel, which is a powerfulbusiness tool that strengthens employee retention, improves performance and fosters a culture ofthoughtful motivation and sustained success. Over the last 44 years, SITE has grown to over2100 members in 84 countries with 29 local and regional chapters. Incentive travel is not aluxury — it’s a necessity. www.siteglobal.com

About MPI
Meeting Professionals International (MPI) is the largest meeting and event industry associationworldwide. The organization provides innovative and relevant education, networking opportunities
and business exchanges, and acts as a prominent voice for the promotion and growth of theindustry. MPI has a global community of 60,000 meeting and event professionals including morethan 17,000 engaged members and its Plan Your Meetings audience. It has more than 90
chapters and clubs in 19 countries. “When we meet, we change the word.” www.mpiweb.org###