CaseStudy“Success comes when somebody
invests in you, and Taboola hasinvested in us. They listen to us andmake sure every question we raiseis answered. Taboola has been themost responsive, respectful, andaccommodating partner.”-Kyle Trattner,
CEO, Wise Publishing, Inc

PU BL I S HE R

After Experiencing
Success as an Advertiser,
MoneyWise.com Turns
to Taboola to Increase
Revenue10%
Increase in vCTR
(Viewable Click-ThroughRate) on Desktop

14%
Increase inTime on Site

14%
Increase in Revenue
Per Session

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CaseStudy
COMPANY
MoneyWise.com is a digital personal finance publication
operated by Wise Publishing. They have 7 million monthly
unique readers and are committed to helping them navigate
complex and everyday financial topics.

CHALLENGE
Find a dedicated monetization partner with the capability
to both drive paid traffic to their site as well as effectively
engage users with sponsored content on-site.
SOLUTION
Use Taboola products like Smart Bid and Audience
Marketplace to effectively drive millions of valuable
users to their site to monetize traffic and use Audience
Exchange to recirculate those audiences throughout theirsite and keep users engaged throughout their session.
RESULTSWith Taboola, MoneyWise has seen a 10% increase invCTR, 14% increase in time on site, and 14% increase inrevenue per session.

MoneyWise Generates Quality Traffic and Effectively
Engages People on Site, All with Taboola Products

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Introduction
MoneyWise, a digital personal financepublication operated by Wise Publishing, wascreated with the goal of simplifying complex
financial topics for readers.
Operated by real people from all financial
backgrounds––homeowners, recent graduates,
parents, newlyweds and investors saving for
retirement, and more––MoneyWise has garnereda readership of 7 million monthly unique readers,and continues to grow.
Wise Publishing originally started advertisingwith Taboola, and after an overall successful
venture and a positive experience with theTaboola account management teams, Wise
Publishing turned to Taboola for efforts focusedon monetizing their site.

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With Taboola, MoneyWise Finds High Quality Trafficand Valuable Resources for Editorial Team

MoneyWise Incorporates Taboola Widget toProvide Readers with an Engaging Experience

With Taboola Sponsored Content and early adoption of Smart Bid, Wise
Publishing’s media team has been able to increase their CTRs, bring in traffic
from high-quality readers, and gain access to ongoing optimization strategies.
Smart Bid utilizes data from billions of network-wide conversions, including
those set up by MoneyWise throughout their funnel, to bid intelligently at theright moments, by impression from the first dollar spent. In terms of revenue peruser session, Taboola yields the highest out of anyone that Wise Publishinghas worked with.

When preliminarily looking for tools to increase monetization, WisePublishing found that developing such tools on their own waschallenging. They found in Taboola the solutions they were looking for,and the tracking capabilities they needed.

To make sure the creatives from their sponsored content campaigns resonate
with their target audience, Wise Publishing uses Taboola Trends, a data
resource to analyze images and keywords gathered from content campaigns
running on the Taboola platform to identify actionable trends for their campaign
creation and optimization. Taboola Trends helps Wise Publishing’s editorial
team stay ahead of the market on what types of content to produce andpromote.

Upon evaluating the success Wise Publishing experienced with
Taboola, the relationships they had built with the account managers
and leaders across all areas of the business, they decided to take thepartnership to the next level and integrate the Taboola Widget acrosstheir entire site.
In doing so, MoneyWise is able to provide relevant, high-quality editorial
content for readers to engage with, increase revenue with Taboola, andprovide their direct advertiser partners a valuable platform for growth.

Wise Publishing Finds a Partner they can Rely onwith Taboola“Not every company you work with is willing to provide dedicatedcustomer support every step of the way. Taboola understands how
important this is, and they’re willing to invest the time into us because
they see our full potential,” says Wise Publishing, Inc. CEO Kyle Trattner.
Wise Publishing plans to continue their partnership with Taboola
for the foreseeable future by incorporating more custom integrations,
implementing Taboola Newsroom, and continuing to find innovative ways
to have a flow of high-quality traffic to foster the strongest experience for
their growing readership.