CaseStudy

Food

Taboola Video Outperforms Every OtherChannel for Global Fast Food Brand“Fast food retailers are trying to reach a very broad audience—we’re looking for major scale and to hit our goals in each campaign.
Taboola exceeded our expectations on both levels, providing a target audience that was large enough to meet our scale needs, andoutperforming every other platform for our main measure of success—completion rate.”- Account Director, Global Advertising Agency

COMPANY

Global Fast Food Brand is a globally recognized
fast-food chain with over 15,000 locations inalmost 100 countries.

CHALLENGE

Reach a highly scalable, large global audience
for the release of Global Fast Food Brand’s newburger through their relationship with a global
advertising agency.

SOLUTION

Use the Taboola content discovery platform todistribute a series of branded videos across theweb that aimed to entice customers with theirnew, delicious offering.

RESULTSWith Taboola, Global Fast Food Brand’s
advertising agency achieved a 58% completion
rate and 68% viewability—outperforming every
other distribution platform.

68%
Viewability

58%
Completion RateCaseStudy

FoodGlobal Fast Food Brand Finds Taboola to Outperform All Other
Channels in Burger Campaign

Global Fast Food Brand introduced a new burger
to the world and needed to reach a global audience
with wide interests. Working with a global advertising

agency, they built a distribution strategy for several video
assets—all of which were created with the goal to enticecustomers, both old and new, to try their new burger.

Broad Reach Sets Global Fast Food Brand up for Multivariate Channel Strategy

Global Fast Food Brand already has broad reach, andsince this launch would already have wide appeal, theircampaign was comprehensive—reaching potential
customers across a variety of channels from the web, totelevision to out-of-home channels like billboards.
Global Fast Food Brand was looking to target both
men and women, ages 18 to 44 in this case—a target
audience that would require very broad opportunities.

To reach this audience, they leveraged Taboola,
Facebook and other video recommendation providers
for distribution.
Video platforms provide massive reach for a variety oflarge and scalable audiences—Taboola offered a large
size video player ideal for spreading awareness for theirnew burger.

Taboola’s Viewability and Completion Rates Outperform All OtherChannels
Global Fast Food Brand worked with several channels
to distribute their video series and spread awarenessabout their new burger across the web.

and viewability less than 40%. For Global Fast Food
Brand, Taboola achieved a completion rate of 58%
and a viewability rate of 68%.

Across all channels, their key metric for success wascompletion rate, followed closely behind by viewability.
Taboola easily outperformed every other channel,
driving better performance metrics for both key metrics
across the globe.

Global Fast Food Brand looks forward to expanding
their relationship with Taboola in the future, and has
already renewed their campaigns five times following
these successful results.

The average completion rate for Facebook and othervideo recommendation providers was less than 20%,