CaseStudy“The Taboola team gives feedback on
our campaigns proactively, and provides
guidance around getting the most out oftargeting to decrease our CPLs. Becauseof this, we were not only able to increase
the amount of leads coming in the door,
but were able to optimize them further withretargeting campaigns.”- Anuj Gupta, Senior Manager, Digital Solutions, 99Acres.

4%

RE AL E STATE

99Acres Sees Increasein Quality Leads byRetargeting with Taboola

Increase
Lead VolumePer Day

55%of Leads Generated
From RetargetingCampaigns

CaseStudy
CaseStudy
99Acres Sees 55% of Leads Generated
From Retargeting Campaigns

COMPANY
99Acres, India’s number one property portal, acts asa forum for buyers, sellers and brokers to exchange
information about real estate properties quickly andeffectively.
CHALLENGE
99Acres wanted to increase the volume of leads
beyond those from their Facebook and Google
campaigns—they needed alternative traffic sources.
SOLUTION
Used Taboola sponsored content to distributeproperties widely, optimizing with retargeting, andtracking using Taboola Pixel.
RESULTSWith Taboola, 99Acres saw a 4% increase in leadvolume per day, and 55% of leads coming from
retargeting campaigns.

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INTRODUCTION
99Acres handles all aspects of consumers’
real estate needs from advertising a property,
to searching for one, and even to building
property microsites, making them the go-to
real estate portal in India.
Given 99Acres’ prominence in India’s realestate industry, it’s no surprise that they
have been turning to a variety of channels togenerate leads.
Faced with the challenge of bringing in morequality traffic than that which they were seeing
from Facebook and Google, 99Acres turned
to Taboola.
By taking a two-pronged approach totargeting with Taboola, 99Acres saw
a 4% lead volume increase per day.

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With Taboola, 99Acres Sees Retargeting
Success
99Acres strives to make buying, selling, or brokering the saleof an apartment as seamless and straightforward as possible.
99Acres leverages landing pages that offer information aboutproperties such as price, amenities, and photos, each withan easy-to-fill-out form present to make both expressing andcapturing interest simple and efficient.
With Taboola, 99Acres was able to see success withretargeting. Taboola Retargeting increases campaign
performance by creating targetable audiences used tore-engage site visitors. Through this continuous user
engagement, a compelling story is told with sequential
messages and action-driving creatives.
99Acres was able to measure, optimize, and build audiences
for targeting by utilizing Taboola Pixel. Taboola Pixel drives
better performance through data-based optimization, tracking
metrics such as conversion rates and values.99Acres

Increases Lead Quality with Taboola
It’s been a prominent KPI for 99Acres to increase leadvolume, but not at the expense of the lead quality that
their buyers, sellers, and brokers have come to expect. By
retargeting with Taboola, they are able to enjoy exactly
that––more, better leads.
In comparison to leads generated from other traffic sources,
those generated from Taboola have had an average 40%
higher lead score, indicating that they are qualified buyers.
99Acres enjoys the proactivity of their Taboola accountmanagement team, who provide campaign feedback ona regular basis and focus efforts on decreasing 99Acres’sCPLs. 99Acres is looking next to broaden their reach bothin India and globally.