CaseStudy“Our partners from agency t2ó, as digital experts,suggested that we launch a native advertising
campaign with Taboola in order to promote
our electricity and gas products. We achieved
impressive results in terms of traffic quality andconversions, and Taboola is now an integral part ofour regular marketing mix.”
 ngel Casquero Rubio, Performance Digital Marketing,ÁRepsol Electricidad y Gas.

50%Lower Cost Per
Lead (CPL)E N V IRO NM E NTt2ó Achieves 50% Lower
Cost per Lead for Repsol
Electricidad y Gas withTaboola

96%
Click-Through-Rate(CTR) increase

80%

Budget increase

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CaseStudy
COMPANY
Repsol created its electricity and gas subsidiary in 2018. Repsol
Electricidad y Gas was then born to become a relevant player in theSpanish electricity market, strengthening Repsol as a multi-energy
supplier. Currently, Repsol Electricidad y Gas markets electricityand gas to more than 1,150,000 customers and offers comprehensive
energy and mobility services with multiple solutions to meet every
customer’s need, and with a commitment to become a zero net
emissions company by 2050.
t2ó is a 360 digital solutions agency, able to understand what makes
each brand truly unique.

CHALLENGE
Repsol Electricidad y Gas wanted to find potential customers for its
electricity and gas offerings, as well as generate brand awareness.

SOLUTION
t2ó launched a Taboola sponsored content campaign to promote
Repsol Electricidad y Gas products.

RESULTS
After 10 months working with Taboola, the Repsol Electricidad
y Gas campaign achieved a 50% reduction in CPL, as well as a
96% increase in CTR. As a result, the budget for this campaign wasincreased by 80%.

The continued success of t2ó with Taboola
leads to an 96% increase in CTR

CaseStudy

The continued success of t2ó with Taboola leads
to an 96% increase in CTR
When Repsol Electricidad y Gas decided to find new potential customers
for its electricity and gas products, as well as generating brand awareness,t2ó found Taboola’s sponsored content campaigns to be an effective solution
to achieve these goals in a safe digital environment.
For its main performance objective (prospecting), the Repsol Electricidady Gas´ Taboola campaign achieved a high volume of conversions, while theCPL progressively improved over 10 months, until it reached a 50% lower costcompared to the beginning of the campaign, thanks to the optimizations madeby t2ó.

Introduction
Repsol is a global comprehensive multi-energy provider, committed to thedevelopment of new low-emission energy solutions. Repsol is leading thedecarbonization of the industry thanks to its strategic plan towards sustainability,
aimed at stepping up the energy transition, with the goal to become a net zero
emissions company by 2050.
Its subsidiary, Repsol Electricidad y Gas, offers customizable electricity and gas
rates according to customers’ consumption habits.
t2ó is a complete digital solutions agency, which helps brands grow their businessby increasing sales and growing their value throughout the digital ecosystem.

The evolution of the CTR was also very positive throughout the campaign.
Throughout February to December, the CTR increased by up to 96%.
As a secondary goal, the Repsol Electricidad y Gas´ campaign was also
looking to achieve brand awareness. In this sense, Taboola provided quality
traffic and a great volume of sessions at an optimized cost per session.
In order to achieve this, brand safety was essential. Thanks to the custom
brand security tools powered by IAS (Integral Ad Science) technology that
integrate with Taboola, t2ó made the most of the pre-bid blocking.
As a result, the budget for this campaign was increased by 80% andTaboola campaigns are now taken into account every month in t2ó´smedia planning.