Real Estate

Taboola Generates Over 500 New Registrations
for Amura’s First Indian Realty Flash Sale

“We were looking for a platform to help us reach specific niche audiences and target
them effectively in real-time.
Taboola understood this vision from the get-go, and working alongside their accountmanagement team, we ran an intelligent campaign and achieved vital goals for the IRFS.”- Vaibhav Prabhune, Paid Media Manager, AmuraCOMPANY

Amura is one of India’s leading digital marketing firms,
specializing in performance-driven marketing, dataanalytics, and technology-based sales. Amura’s clientele
includes many of the country’s top real estate brands.

500+
Number of New
Registrations for Flash Sale

CHALLENGE

SOLUTIONRESULTS

Drive registrations and promote India’s first online
flash sale (IRFS), specifically for real estate clients.

Use Taboola to power content distribution and reachhighly engaged Indian real estate buyers on top
publisher websites around the world.

By the end of the campaign, Taboola’s highly relevant
traffic generated more than 500 new registrations forIRFS, and increased CTR by 20%.

20%
Increase in clickthrough-rate (CTR)Real EstateIntroduction

Amura is one of India’s leading digital marketing firms,
specializing in performance-driven marketing, data analytics,and technology-based sales. With operations in Pune,
Mumbai, Bangalore, and Delhi, Amura’s clientele includes
many of the country’s top real estate brands.

In an effort to energize the pan-India real estate market,
Amura organized the first-ever Indian Realty Flash Sale
(IRFS), a four-day online real estate event showcasing
properties across 15 cities from 50 top Indian developers.
This was India’s first online flash sale for the real estateindustry.

Content Marketing Powers India’s First Real Estate Flash Sales

Real Estate

The Taboola Discovery Platform Increases Qualified
Traffic by 10%
Hoping to build on the trend toward inbound marketing,Amura wanted to use content marketing to promote theevent. They teamed up with Taboola to power content
distribution and to reach Indian real estate buyers.

Upon arriving at the landing page, prospective real estatebuyers were asked to register by providing an email andmobile number before exploring the products showcased on
the microsite.

One key objective for Amura was to quickly and accurately
find the right audience across the web and direct thosepotential buyers to the IRFS microsite.

Powered by Taboola’s discovery platform, Amura was able
to target specific audiences on relevant sites, driving an
average 10% boost in qualified traffic to the IRFS microsite
during the sale period.

Discovery Generates More than 500 Registrations for Amura

Pre-registration lasted two weeks, and the flash sale itself
spanned just four days. Ongoing optimization was vital tomaximizing the impact of Amura’s promotional efforts.
Taboola’s account managers tested several different creativeelements, including headlines and thumbnails, uncovering
the combinations that drove the most engagement amongprospective real estate buyers. These optimizations increased
average CTR by 20%.

By the end of the campaign, Taboola traffic generated
more than 500 new registrations for IRFS. The influx of newaudiences supported Amura’s objective of spreading brandawareness among prospective buyers and the broader Indian
real estate market.
The successful campaign marked the beginning of an
ongoing collaboration between Amura and Taboola, withmore content promotion activities planned for the future.