CaseStudy“We were pleased with the results we were able toget with Taboola in a short two-week timeframe, andare excited about the potential to reach such highquality audiences at a rate that can easily scale. TheTaboola team has been a great partner in helping
us find and test new strategies to be even more
successful with future campaigns.”- Liliana Coimbra, Performance Marketing Manager, Colvin

50%
More Flower Purchases
Made Than Their Native
Ad Campaign Target

12%
FLORICULTURE AND GIFTING

Colvin Sells 50% More Flowers For
Valentine’s Day Than Their Campaign
Target with Taboola

Lower Cost Per
Acquisition (CPA)
than Existing Channels

90%
Lower Cost Per
Acquisition (CPA)
than New Channels

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CaseStudy
COMPANY
Colvin is a global start-up from Barcelona, disrupting thefloriculture and gifting industry. They’re reinventing the way
flowers and plants are enjoyed, from their farmers to theircustomers’ doors.

CHALLENGE
Find new consumers at scale outside of search and social
channels to drive purchases before Valentine’s Day.
SOLUTIONWork with Taboola to reach consumers on premium newsites, online magazines, blogs and other digital properties
using sponsored content.
RESULTSWith Taboola, Colvin was able to achieve 50% morepurchases than their Taboola campaign target at a
CPA that is up to 90% lower than other channels.

Colvin Achieves More Valentine’s Day Purchases
than Expected at a 28% Lower Cost Per
Acquisition with Taboola

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Introduction
Colvin is a global start-up from Barcelona,disrupting the floriculture and gifting industry.
They’re reinventing the way flowers and plants areenjoyed, from their farmers to their customers’
doors. They envision a more human andemotional world, where they inspire people toconnect with each other more often and in moremeaningful ways.

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Colvin Achieves More Valentine’s Day Purchases
than Expected at a 28% Lower Cost Per Acquisition
with Taboola

After Success with Their Valentine’s Day Campaign,
Colvin Tests Editorial Content at Taboola’s
Recommendation

For Colvin, an innovative and forward-thinking startup looking to do
better for their customers selling flowers online, Valentine’s Day is a major
business event.

Consumers on the open web have a different mindset than those on
search and social platforms — they’re engaged with editorial content.
Brands that use editorial content to engage those consumers often see
good performance.

To diversify their media mix and reach as many relevant consumers as they
could at scale, Colvin worked with Taboola to find those on premium
news sites, online magazines, blogs and other digital properties outside ofsearch and social platforms on the open web.
Colvin ran a sponsored content campaign to drive consumers to the main
page of their website using creatives that featured beautiful bouquets built
for Valentine’s Day. In order to measure their campaign, Colvin installed theTaboola Pixel. They also implemented SmartBid, Taboola’s automatedbidding technology that uses campaign and Taboola’s network conversion
data to predict how likely a user is to convert for each andevery impression.
In just two weeks, Colvin drove 50% more purchases than theirnative ad campaign target at a CPA that was up to 90% lower thanother channels.

The Taboola team recommended that Colvin test editorial content for theirnext campaign, and Colvin has moved forward with testing editorial landing
pages and ad creatives written with the goal of storytelling in mind.
Colvin looks forward to continuing to work with the Taboola team for more
successful campaigns in the future.