“Our Taboola Account Manager led the entire
creative process and campaign execution, including
strategic recommendations and optimizations. It wasa very smooth process with great results.”- Kesem Tubi, Senior Brand Manager, Ferrero Group“Working with the Taboola team was exceptionallyenjoyable as usual. Organized, professional, andmost importantly, caring.”- PublicisKin Team125%
Increase in vCTRFOOD

Ferrero Group & Publicis Achieve 125%
Increase in vCTR with Taboola Custom
Creative Media Campaign

36%

Engagement RateCOMPANY
The Ferrero Group is one of the world’s largest sweetpackaged food companies with more than 35 brands soldin over 170 countries. Publicis Media is a leading Israeli
media agency working with over 240 brands. Publicis
Media is a part of Publicis Groupe, the third-largest
communications group in the world, driving business
transformation for companies across the globe.

CHALLENGE
Increase awareness about Ferrero Rocher in Israel before
the holiday season, diversifying beyond traditional video
and banner ads.
SOLUTIONWork with Taboola to launch a custom creative media
campaign across the open web, targeting audiences withinteractive, sponsored content.
RESULTS

Click to PlayWith Taboola and Publicis Media, Ferrero increased
vCTR by 125% above Taboola’s food verticalbenchmark and the campaign generated a 36%
engagement rate.

Ferrero Promotes Ferrero Rocher Chocolates toIsraeli Audiences on the Open Web

Introduction
Ferrero Group, founded 1946, is one of the world’s
largest sweet-packaged food companies with morethan 35 brands such as Kinder, Nutella, Ferrero Rocher,and Tic Tac, sold in over 170 countries. With morethan 35,000 “Ferrerians” globally, the Ferrero culture isrooted in strong family values and dedication to quality,
excellence, and respect for the environment and thecommunities in which they work.
Publicis Media is a leading Israeli media agency thatworks with over 240 brands, encompassing 11 media
agencies and services and 450 employees. Publicis
Media is a part of Publicis Groupe, a multinational
advertising and public relations company headquarteredin Paris, France. Publicis Media offers a wide rangeof media and marketing services to clients, including
media planning and buying, digital advertising, social
media marketing, programmatic advertising, data andanalytics, and content creation. They work closelywith businesses to understand their goals and deliver
innovative solutions that drive business growth.

Ferrero & Publicis Drive 36% Engagement Ratewith Taboola Sponsored Content

The interactive ads were targeted to Israeli audiences across Taboola’s

Ferrero was looking for an innovative and appealing way to increase

Once readers clicked the ads, they were taken to an online shopping site

awareness of their Ferrero Rocher chocolates. With the Jewish holidays
approaching, they wanted to reach audiences in Israel beyond thenetwork of premium publisher properties, reaching people when they wereengaged with editorial content and ready to consume something new.
where they could learn more about Ferrero Rocher and make a purchase.
purchase.

traditional ad formats like display banners and videos.

The custom creative media campaign delivered impressive results: aTaboola and Publicis Media had the tools and strategies to maketo Taboola’s food vertical benchmark and 36% engagement rate.

125% increase in viewable clickthrough rate (vCTR) comparedthis happen.

Meaning, an impressive one out of every three users engaged with

They worked together to build a custom creative media campaign ofof Ferrero’s target audience.

interactive sponsored content ads. The Taboola Creative Shop — a global
team of expert strategists, copywriters, and designers — built a selectionof custom ads for Ferrero based on data from Taboola’s user network.
The Creative Shop also helped Ferrero adapt specific raw material into thedesired native ad format — so they didn’t have to start from scratch.

the campaign — demonstrating the significant interest and involvement

Since launching this campaign, Ferrero and Publicis launched two morecustom creative media campaigns with Taboola, and they’re currently
planning their fourth. They look forward to driving more engagement
among their target audiences on the open web.