CaseStudy

HealthHear.com: High CVR from an Incredibly Niche
Audience Thanks to Taboola Segments“Due to the nature of our customer base,our content only interests a very particularaudience. We’re looking to target middle age,highly active and educated people that needhearing aids to cope with hearing loss in theirdynamic lives. With Taboola, we found successand scale driving sales from our specific niche.”- Catalina Pistol, Head of Display &Cooperations at Hear.com

COMPANY

Hear.com is the global online leader inthe hearing aid industry, with over 800,000consultations each year.

CHALLENGE

Reach Hear.com’s very targeted, niche
audience at scale while achieving performanceand acquisition goals.

SOLUTIONRESULTSRun campaigns on the Taboola discovery
platform to drive quality traffic to Hear.com’s
content, converting at a high rate.

With Taboola, Hear.com was able to scale its
marketing efforts with stable conversion rates, including
the increase of 10x the traffic in two years and thesuccessful launch of 3 new markets, including the US.

10x

Increase in Traffic inTwo Years

3New Markets Successfully
Launched and Scaled,
Including the USCaseStudy

HealthIntroduction

Hear.com provides customers in 10 countries with
optimal solutions for hearing needs, free expert advice
on the phone, and testing of the latest hearing aids at aclose location.

In Germany, they work with more than 1,000 of the bestaudiologists, guaranteeing professional adjustment ofhearing aids close to their customer’s home. In the US,
the number of audiologists they work with exceeds
1,600.

The Hear.com team of hearing aid experts andexperienced audiologists helps customers find thehearing aid that fits their hearing situation and lifestyle.

Hear.com Reaches High Quality Audience that Converts Through
Educational Content

CaseStudy

HealthHear.com Optimizes for Success with Laser-Focused Targeting Adjustments

Due to the nature of their product, Hear.com
needs to educate the potential customer about theadvancements in the hearing aid industry. The audience
they target is in the discovery phase. It takes a person
seven years on average to go from from realizing thatthey have a hearing loss to actively doing something
about it.
Hear.com is actively trying to shorten this period andthereby improve the quality of life of those impacted.
Taboola helps Hear.com reach users when they are in
the mindset to discover something new.
As they ingest Hear.com content about hearing loss
solutions, they are driven to action – Hear.com landing

pages are a balance between educational content about
hearing loss and a direct response.
Hear.com reaches their audience by using Taboola
segments and continuously optimizing sponsoredcontent and spending. The campaigns were complex—
they clustered different geographies and different
performance groups to get the right performance on theright campaigns.
Hear.com created content for each specific region
for even more success. For example, they createdcustomized ad copy and landing pages based on
geographic regions within a specific country.

Taboola Allows Hear.com to Scale Content Discovery with a PerformanceMarketing Focus
Hear.com uses several other channels for acquisition,and has ran into challenges targeting their niche. With
Taboola, they see much more scale and have the ability
to add new traffic sources often.
Over time they were able to scale Taboola in all ten
target countries and increase Taboola traffic 10x over
two years. With this traffic, they successfully launchedthree new markets, including the US.

Hear.com values Taboola services and finds theiraccount management team dedicated, active andcreative—they’re ‘members of the Hear.com family.
The leading hearing aid consultancy and solution
provider is looking to expand their relationship with
Taboola in the future by testing new targeting featuresand formats.