“Throughout our long-standing partnership withTaboola, we have seen incredible campaign
results, and it’s great to see the recent success ofour slippers — a category we’ve been especially
focused on. It’s important for us to invest instrategies and partner with companies that drive
tangible results. We enjoy working with the Taboola
team and appreciate their quick turnaround whenrecommending and implementing strategies.”- Carolyn Dixon, Senior Associate of PerformanceMarketing, Bombas

50%

Increase in ROAS

40%
FAS HI O N

Bombas Increases ROAS by
50% with First-Ever HolidaySlippers Campaignsof Holiday Conversions
Came From theSlippers Category

1.6x

Increase in ROAS with
Attentive Audiences

COMPANY
Bombas is a comfort-focused apparel brand with a mission
to help those in need.

CHALLENGE
Drive holiday sales for its revamped and expanded line ofslippers, and reach new customers
SOLUTION
Use Taboola native ads, Attentive Audiences, and site
retargeting to reach potential customers across theopen web.
RESULTSWith Taboola, Bombas achieved a 50% increase inROAS, above-average CTR, and 1.26x increase inROAS with Attentive Audiences.

Bombas Reaches Target Audiences Across the OpenWeb with Taboola Sponsored Content

Introduction
Bombas is a comfort-focused apparel brandwith a mission to help those in need. Thecompany launched in 2013, after the founders
learned that socks are the #1 most requested
clothing item at homeless shelters. From there,
they set out to solve that problem, donating apair of socks for every pair they sell. How doyou sell and donate a lot of socks? You makethe most comfortable socks in the history offeet.
Nearly 10 years later, Bombas has continued
to innovate and expand, today offering better
versions of the items you wear closest to yourbody everyday including socks, underwear,t-shirts and slippers. Staying true to theirmission, the company now also donates thetop three most requested clothing items at
homeless shelters - socks, underwear andt-shirts. To date, Bombas has donated morethan 100 million items to those at-risk, inneed, and experiencing homelessness.

Bombas Drives 1.26x ROAS with
Taboola Retargeting
After revamping its slippers category in 2021, which included an expandedrange of styles, sizes, and colors for the whole family, Bombas set a goal todrive holiday slipper sales and reach new customers in 2022.
To achieve these results, Bombas turned to Taboola to help execute its firstslippers-focused marketing campaigns.
Bombas has been a trusted Taboola partner since 2016. The two teams
previously collaborated on a 2020 Pride Campaign, where Taboola helped
amplify Bombas’ Pride Collection, reaching more than one million people
and driving tens of thousands of people to Bombas’ landing page.
Once again, Taboola had the tools Bombas needed to optimize
performance.
As a leading content recommendation platform, Taboola helps people
discover things they may like. Powered by artificial intelligence, Taboola’s
platform reaches over 500 million daily active users across some of theworld’s top sites, including CNBC, BBC, NBC News, Business Insider, The
Independent, and El Mundo.

To reach just the right customers, Bombas used Taboola’s Attentive
Audience feature, which targets people who’ve spent significant time on
the brand’s site but haven’t made a purchase yet. Backed by Taboola’salgorithm, Bombas could automatically track and retarget these audiences,increasing their chance of driving conversions.
Bombas’ own creative team worked closely with Taboola’s Creative Shopto guide the direction of innovative new creative strategies ahead of Q4.
This resulted in the development of new assets that were more aligned withTaboola’s creative best practices. Taboola’s Creative Shop also supported
in creating new assets for additional Bombas campaigns, which also resulted
in significant performance improvements post-implementation.
Bombas achieved a 50% increase in return on ad spend (ROAS). In fact,
nearly 40% of Bombas’ holiday conversions came from the slippers
category, with these campaigns showing an above average click-throughrate (CTR). The Attentive Audience tool alone drove a 1.26x higher ROAS
than the campaign average. And site retargeting boosted ROAS
by 1.24x.
After the huge success of this holiday campaign, Bombas and Taboola
look forward to continuing their long-term partnership and driving campaign
results across the open web.