CaseStudy“We originally wanted to work with Taboola tobolster our prospecting at the top of the funnel,
but soon realized their audiences were convertingfor us at scale — and at a much lower cost thanon search and social channels. We look forward tocontinuing to work with Taboola as a critical part ofour media mix.”- Josh Cohen, Chief Marketing Officer, Lifeboost LLC

10,000
Customers Conververted
in the course of 6 Months

75%

Lower CPA than goal
achieved with Retargeting

C OF F E E

Lifeboost Sells Premium Coffee BeansAcquires 10,000 New Customers in6 Months with Taboola

87%

Lower CPA than goal
achieved with AttentiveAudiences

CaseStudy
CaseStudy

COMPANY
Lifeboost believes it’s possible to drink the highest quality ofcoffee (that actually tastes good) while paying farmers fairly,
using sustainable farming methods, and protecting wildlife.

CHALLENGE
Find new and innovative ways to reach coffee lovers
outside of traditional search and social media platforms.
SOLUTIONWork with Taboola to reach premium audiences on theopen web, using CTA Button and Description ad formats,and retargeting and Attentive Audience features.
RESULTSWith Taboola, Lifeboost was able to convert 10,000
customers in 6 months, while achieving a CPA 75%
lower than their goal with retargeting, and 87%
lower than their goal with Attentive Audiences.

Lifeboost Coffee Finds Taboola Audiences
Convert at Scale, and at a Lower Cost than
Search and Social Platforms

CaseStudy
Lifeboost Coffee Increased Conversion Rateby 11% with New Taboola Ad Formats
Lifeboost was looking for new and innovative ways to reachcoffee lovers outside of traditional search and social media
platforms. With Taboola, they’re able to reach relevant audienceson premium publisher sites on the open web, outside of searchand social networks.
Originally, Lifeboost wanted to use Taboola’s reach on theopen web to support top of the funnel prospecting efforts, but
soon realized that Taboola’s high quality audiences were also
converting at a higher rate than search and social platforms.
In response, Lifeboost repurposed creatives that were alreadyworking on Facebook and Google to launch a sponsored content
campaign with Taboola.

Introduction
Lifeboost believes it’s possible to drink the highest quality ofcoffee (that actually tastes good) while paying farmers fairly, using
sustainable farming methods, and protecting wildlife.
It’s Lifeboost’s belief that you should put the cleanest coffee thatyou can find into your body. For that reason, they use a process
called TrustPure, their roadmap for finding the healthiest, tastiest,
stomach-friendly beans on the planet.

Lifeboost chose to leverage Taboola’s call-to-action (CTA)
button and description options within their sponsored content
campaign in order to capture more relevant people at scale. The
use of descriptions AND CTA button increased conversion
rate by 11%. Their campaign targeted a broad audience in theUS, and sent those interested to a long-form landing page withinformation about Lifeboost Coffee’s TrustPure process, andoffers for a variety of different coffee bean products.

CaseStudy

Taboola’s Retargeting and Attentive Audience
Capabilities Reduce Lifeboost’s CPA by up to 87%
Lifeboost also wanted to re-engage those people who may have shown
interest in their products, but hadn’t yet made a purchase.
Taboola’s retargeting and Attentive Audience targeting features allowedthem to re-engage with people who had integrated with either their
Taboola campaign, or visited their website in the past.
In order to leverage these features, Lifeboost installed the Taboola Pixelon their landing page, allowing them to retarget users who had previously
visited their site.
Attentive Audience campaigns focus specifically on a group of usersthat have spent a significant amount of time on a website, but haven’t
yet converted. They take into account customer behaviors like numberof recurring visits, time spent on site, and more, which are measured by
Taboola’s algorithm. The strength of these behaviors are used to define an
Attentive Audience specific to an advertiser’s campaign.

Lifeboost’s retargeting campaign achieved a CPA that was
75% lower than their goal, and their Attentive Audience campaign
achieved a CPA 87% lower than their goal.
In order to bid as efficiently as possible, Lifeboost used Taboola
SmartBid, Taboola’s automated bidding platform. For each impression,
SmartBid uses campaign data, and Taboola’s network conversion data,
to predict how likely a user is to convert and adjust the bid accordingly.
Lifeboost looks forward to continuing to work with Taboola inthe future.