DO YOU KYOTO? ProjectKyoto City

Backgroundvironment), commemorating the date when theThe German Chancellor, Angela Merkel, introduced

Kyoto Protocol came into force on 16th February

the phrase “DO YOU KYOTO?” which is now being

2005. The city encourages its citizens and busi-

used worldwide, meaning “Are you doing somethingnesses to carry out environmentally-friendly ac-

good for the environment?” when she visited Kyoto intivities on this day, including “No My-car Day”

August 2007 to deliver a lecture as part of the sympo-

which encourages citizens to refrain from usingsium commemorating the 10th anniversary of the en-their own private car, and “Lights Down” designed

actment of the Kyoto Protocol.

to dim the street lights across the entire Kyoto

In response, the City of Kyoto has been promoting a

City area, as part of the “DO YOU KYOTO?”

variety of environmental measures with the catch-project.

phrase “DO YOU KYOTO?” (Are you doing something
good for the environment?) since FY 2008.

(2) Publicizing “DO YOU KYOTO?” using city
buses and privately-owned public transport

Purpose of Projectetc.

Aims to promote the transition to an environmentally-friendly

lifestyleandcreateasustainable,

・“DO YOU KYOTO?” wrap advertising on one of
the city buses

low-carbon society by implementing initiatives to establish environmental awareness among the citizens
and to encourage them to perform environmental activities.

・“DO YOU KYOTO?” wrap advertising on one of
the Keifuku Electric Railway cars, which is privately-owned public transport, and operating it
as the Eco-train “DO YOU KYOTO?”

Outline of Project
Commemorating the date when the Kyoto Protocol

・“DO YOU KYOTO?” wrap advertising also on
one of the Kyoto buses.

came into force on 16th February 2005, the City ofKyoto designated the 16th of every month as “DOYOU KYOTO? Day” (A day for doing something goodfor the environment) since FY 2008, and has beenpromoting environmentally-friendly activities including
the use of public transport and energy-saving in cooperation with its citizens and businesses.
Kyoto City Bus(1) The “DO YOU KYOTO?” Project
Since FY 2008, the City of Kyoto has designatedthe 16th of every month as “DO YOU KYOTO?
Day” (A day for doing something good for the en-3)

Live! Do You Kyoto? Execution Committee
Established mainly by leading performing
artists based in Kyoto, together with live music performers, to raise the level of people’s
environmental awareness by getting them tothink about “What’s good for the environ-

Keifuku Electric Railway

ment?”In FY 2016, the event “Live! Do You KYOTO? Vol. 9 - Connecting Music and Nature”
which including performers such as Mayo
Okamoto was held on 29th May (Sun.) in theConcert Hall in Maruyama Park.

Kyoto Bus

(4) Publicity and awareness raising activities
using the city’s eco-friendly mascot character(3) Publicity and awareness raising activities of“DO YOU KYOTO?” Ambassadors, City ofKyoto
The City of Kyoto appointed “DO YOU KYOTO?”
Ambassadors in FY 2009 for the purpose ofwidely publicizing the city’s initiatives for solving
environmental problems including global warming
countermeasures both in Japan and abroad, andputting these initiatives into practice themselves,as well as widening the circle of environmentally-friendly initiatives to include more people, with

“Eco-chan”
In FY 2008, a mascot character was decided after
canvassing ideas from the citizens, to widely
share and establish the “DO YOU KYOTO?” initiatives among the citizens. The Kyoto City
eco-friendly mascot character “Eco-chan (LittleEco) actively appears at all the environmental
events in which the citizens participate. The cityalso calls for the use of the Eco-chan logo to raiseawareness of environmental issues and for theprevention of global warming.

the catchphrase “DO YOU KYOTO?” Currently,
three organizations have been appointed as
Ambassadors and are promoting “DO YOU
KYOTO?” publicity and awareness raising activities through events, etc.
(Appointed Ambassadors)
1)

DO YOU KYOTO? NetworkAn organization established by young suc-

Kyoto City’s eco-friendly mascot character “Eco-chan”

cessors of the tradition and culture of Kyoto
who will lead the next generation, with theaim of conducting activities to prevent globalwarming.
2)

KYOTO SANGA F.C.
A professional football club based in Kyoto

Areyouyoudoing
doingsomething
anything goodAre
goodforforthe
theenvironment?
environment?

Eco-chan logo

Progress and Achievements
In addition to the publicity and awareness raising activities led by the City of Kyoto, those led by the pri-(2) Reduction of energy consumption
Energy consumption in FY2014 has decreased
by 26% since it’s peak in FY1997.

vate sector or in partnership with the private sector arealso being promoted, including those by the “Kyoto
City DO YOU KYOTO?” Ambassadors” who have

Energy consumption in City of Kyoto(Measured in: Terajoules)

been commissioned by the city. Individuals andgroups who agree with the “DO YOU KYOTO?” initiatives are voluntarily conducting their own environmentally-friendly activities, publicizing them with thecatchphrase “DO YOU KYOTO?” and using the city’seco-friendly mascot character “Eco-chan”.

Effects of ProjectPeak consumption

FY1990

FY1997FY2010Latest figures

FY2014(1) Waste reduction
Volume of waste accepted by the CityFY 2000
FY 2015
815,000 tons

440,000 tons
(46% reduction)

The volume of waste (general waste) which the city
accepted in FY 2015 was less than 440,000 tons.
More specifically, it was 439,606 tons, which represents a 46% reduction from the peak in FY 2000.

(3) Decrease in the modal share of cars by promoting the use of public transport
Modal share of cars
FY 2000
FY 2015
28.3%*1
22.1%*2(6.2 points down)[1 out of 5 car users changed toother means of transport]
From FY 2000 to FY 2015, one out of five car users
changed their means of transport to trains or buses.
*1 Based on results of the People’s Trip Survey
conducted by Keihanshin Urban Area Traffic
Planning Council every 10 years*2 Based on results of an independent survey
conducted by the City of Kyoto
Modal share of transport trends

The volume of household waste generated by thecitizens of Kyoto City per capita per day was 417 gin FY 2015, marking a further reduction comparedto the FY 2014 level (429 g), which was the lowest
volume of all major 20 cities* in Japan.
* Average volume in ordinance-designated cities
other than Kyoto City: 573 g (FY 2014)(Source: FY 2014 Fact-finding survey on generalwaste management by the Ministry of the Environment)

CarTrainBus

Bicycle/Motorcycle

FY 2000 (Keihanshin Urban Area People’s Trip Survey)
FY 2015 (Independent survey by the City of Kyoto)Problems and Responses
Increasing the involvement of all age groups including
the youth in the “DO YOU KYOTO?” project is achallenge that needs to be addressed. Promoting
publicity and awareness-raising activities by using
famous people or in partnership with private companies is one response to this issue.

OutlookA wider range of citizens and businesses need toknow the phrase “DO YOU KYOTO?” and raise theirawareness of “doing something good for the environment”. At the same time, specific actions to reducegreenhouse gas emissions need to be taken.
Kyoto City will continue to promote publicity andawareness raising efforts through events open to all
citizens and through advertising media including ourwebsite.

Reference URL
http://doyou-kyoto.com/

Contact
In charge:
Global Environment Policy Office, Environment Policy
Bureau, City of Kyoto
Tel: + 81-75-222-4555
E-mail: ge@city.kyoto.lg.jp