Page 2
Basic Information
Duration
explanation：from～year～month to～year～month
From 2016 April to 2016 July
Staff members
explanation：participants from JCI
ex：○○member
59 members
Sponsors
explanation：Fill in here only when you had sponsors outside from JCI
ex：Volunteer organization from 〇〇 city, etc.
Osaka prefecture
Osaka Prefectural Election Administration Committee
Osaka City Election Administration Committee
KCE Ltd.
Osaka Mode Gakuen College of Fashion & Design
HAL Osaka College of Technology & Design
Student-run organization “ivote” Kansai, West Japan
17th Koiya festival executive committee
Kansai, West Japan student summit
ModelNAVIPALETTE Kansai, West Japan
Budgetexplanation：describe in dollars
ex：write one hundred dollars if it is 10,000 yen
111,571.33USD （1USD=108YEN）
Profit / Loss
explanation：write 0 except for money from fund-raising0
In Which UN MDG best fit (if Apply)?
Explanation：

Non
Who is benefited
Explanation,ex：citizens living in the activity area
Young people living in Osaka city. (From age 12-22, junior-high students-college
students)
About 250thousand people (As of Oct 1st 2016, based on Osaka city official paper)
Objectives
explanation：（ex.1）By organizing a project for children we aim to promote a positivemindset-change in participants and members.
1. To get young people to be interested in social issues.
2. To get young people to be aware of their responsibility to make influential decisions
for the future.
3. To get young people take action based on the knowledge about social issues and about
their responsibility for the future.
【Reason why we set above-mentioned objectives】
The 2016 Japan’s amendment election law lowered the minimum voting age from 20 to
18 partly in an attempt to reflect young people’s opinion to national government. In
Japan, voter turnout has been decreasing especially among youth aged 20-29.
＜voter turnout in 2014 national election＞
70-79 years old 59.46%
60-69 years old 68.28%
50-59 years old 60.07%
40-49 years old 49.98%
30-39 years old 42.09%
20-29 years old 32.58%
Japan’s birthrate is declining. It is very important for Japan to reflect young peoples’
idea to our society. That’s why we set these 1-3 objectives.
Overview
explanation：should be in line with the result.
On July 10th 2016, the national election (the House of Councilors) was scheduled. This
would be the first election after the amendment of voting age.

We considered that the following four ideas are important to achieve our objectives;
1. In order to encourage young people to vote, it’s effective to show the young people ofthe same generation engaged in election campaign activities.
2. In order to get young people to take action, we should make sure they identify
themselves with people engaged in election. To generate such empathy, we need help
from people influential to the youth.
3. We need to get help not only from local government but also from businesses, schools
and organizations where young people belong.
4. We need to provide an opportunity where individual young people can connect eachother to create a group and inspire other groups of the youth. And these groups areconnected by empathy.
We launched “ULTRA VOTE PROJECT” to realize above-mentioned 4 ideas to achieve
our objectives.
Concrete actions are as follows;

We collaborated with businesses and schools to establish relation with young
people and get these young people to plan events to connect with other young
people.



We appointed a person who is influential among the youth as a PR ambassador.
Created digital contents of the PR ambassador communicating with other young
people. Select the effective SNS based on the number of subscribers and othercriteria.

Distributed the digital contents along with basic knowledge about

politics.
Resultexplanation：make sure to write in short sentences.
How well you could achieve your objectives.
Write unexpected result, if any.
Write how to confirm the above result.
Write briefly about verification result
All the objectives were achieved.
Evidence;＜SNS, total number of views＞【twitter】# of impression：1,511,296

# of followers：347# of access to profile：46,700【facebook】# of views：161,421# of Likes：637【distribution of the contents via video distribution platform】# of viewers：4,633＜Events＞【participation】# of participants：9,642【questionnaire】# of respondents：985
・Did this event increase your interest in the election?
・By joining the event, do you feel the potential of the youth to create the future?
・By joining the event, do you want to know more about politics?
・By joining the event, do you feel the necessity for people aged 18-19 to cast a vote?
→In all these 4 questions, more than 80% of people answered “YES”【distribution of the contents via video distribution platform】# of viewers：31,004【flyers on bulletin board】
Schools and affiliated organization of schools：442 organizations
company：100 companies
administrative facilities：1,400 places＜voter turnout for the national election＞
Got the highest voter turnout from female voters of age 18.
(our original nationwide survey)
Voter turnout・・・61.19％
Actions Takenexplanation：
From 2015 December 1st to 2016 April 27th
We made a research about social issues for public documents and other official papers.
And made the hypothesis that our issue is “to improve our local community by inspiring
the youth to be aware of their responsibility for the future and take proactive action.”
We discussed with local administrative office, schools and student-run organizations toprove our hypothesis.

We concluded that the hypothesis was correct.

The

fundamental cause of the issue is that “only a few young people take proactive action to
improve/develop local community.”
To solve this situation we made a strategy and named the strategy “ULTRA VOTEPROJECT.”In this project, young people take the lead to develop a movement

involving local community. We established connection between the project members
and local government, businesses, schools, and student-run organizations. With thehelp from these organizations, the project members launched various events, study
meeting, orientation, etc.
From 2016 May to June 11th
We appointed a young celebrity as the PR ambassador.
ambassador talking with project members.

Made a video of theDistributed the video to the video

distribution platform.
For PR purpose, we posted our flyers on bulletin boards of 1942 locations in schools,
businesses and other administrative facilities.
More than once a day, we posted information of our activities on SNS. Information
includes introduction of project members, information about election/vote, andinformation of events.
2016 June 12th
We held an event planned by the young people.
・A student-run organization promoted their activity to make our society better. The
discussion theme was “the ideal image of the future youth.” The representatives
from 5 organizations talked passionately about the theme for 90 seconds.
・The facilitator of the event was the president of an NPO whose activity is to improve
voter turnout. He taught participants basic knowledge about politics and election.

・The facilitator also joined the discussion with PR ambassador and 6 panelists to talkabout politics and election. All of them are young people.
We broadcasted the event live on video distribution platform.
From 2016 June 13th to 2016 July 10th

Posted everyday on SNS a picture of event participants holding the election
countdown poster until July 10th election day.



Visited local administrative office, businesses, schools, and student organizations
to report about our activity.

Recommendations
Which parts of objectives were achieved?
What was not achieved?
Reason why it was not achieved.
What is the measure to correct the situation?
＜objective 1. To get young people to be interested in social issues＞
Our project was broadcasted in TV or other mass media and received wide coverage inSNS, thus we consider our project was effective enough to get the youth to beinterested in social issues.
＜Objective 2.

To get young people to be aware of their responsibility to makeinfluential decisions for the future.＞
We did questionnaire survey for event participants and the result suggested thepositive change in their mind-set.
1. Degree of interest: Are you interested in election?
(Before event) Yes ---51.7 %(After event) Yes---78.8%
2. Did this event make you realize the importance of young people to decide the future?
Yes---89.0%
3. Did this event make you think you want to encourage your family members or friends
to vote?

Yes---79.8%＜Objective 3. To get young people to take action in line with their changed mindset.
＞
We got the highest turnout by 18-year old ladies. (Our original nationwide survey)
Turnout---61.19%
Best Local empowerment program
Page 3
Objectives Planning Finance and Execution
What were the objectives of this program? (up to 200 words)
1. To get young people to be interested in social issues.
2. To get young people to be aware of their responsibility to make influential decisions
for the future.
3. To get young people take actions based on the knowledge about social issues andabout their responsibility for the future.
【Reasons why we set these objectives】
The 2016 Japan’s amendment election law lowered the minimum voting age from 20 to
18 partly in an attempt to reflect young people’s opinion to national government. In
Japan, voter turnout has been decreasing especially among youth aged 20-29.
＜voter turnout of 2014 national election＞
70-79 years old 59.46%
60-69 years old 68.28%
50-59 years old 60.07%
40-49 years old 49.98%
30-39 years old 42.09%
20-29 years old 32.58%。
In Japan, the birthrate is declining. It is very important for Japan to reflect young
peoples’ idea to our society. That’s why we set these 1-3 objectives.

How does this program align to the JCI Plan of Action
Which part in JCI Plan of Action does this program align to? Describe in detail how theycorrespond to each other. ＊Refer to the JCI Action plan sheet. (UP to 200 words)
The initial purpose of the program was to increase interest among young people inpolitics but we included activities which are seemingly unrelated to politics. Ex.
Appointing a popular celebrity among the youth today as a PR ambassador andconducted fashion show, music live performance, collaboration between movie andmusic, and panel discussion between PR ambassador and young people.

By

incorporating political element in these activities we could receive wide coverage by
media which lead to a bigger impact on our society and people involved. Many young
people worked closely to achieve the same objectives and they have higher motivation toform better future together.
Was the budget an effective guide for the financial management of the project?
Describe your idea to use the budget effectively and brief breakdown of the budget.
(up to 150 words)
The budget was an effective guide to control the financial status of the program.
In order to encourage as many citizens as possible to join the program, we made theparticipation free of charge. Our supporters planned and executed the program, whichlead to the lower operation cost. We used the event space in the shopping complex as
the venue of our program, which lead to the lower PR expense and more convenient
access for more citizens.

How does this project advance the JCI Mission and Vision?
Describe in detail separating description about Vision and Mission. (up to 200 words)
MissionOur program members exchanged opinion with various organizations, which became agood opportunity to learn about social issues and wide variety way of thinking.
VisionIn an attempt to inspire other young people to be interested in politics, program
members carried out the program together with other young people.

Student-run

organizations, administrative office, and businesses helped them to establish a good
network in the region.
In addition to that, the name and the logo of the program were used universally in theNational Organization and members actively exchanged information among Local
Organizations.

※Four pictures required.
Page 4
Membership Participation
By number, how many members were involved in this program? (up to two words)
59 members

By percentage how many members of the Local Organization were involved in thisprogram? (one word)
5%

Describe the main roles of the participating members in this program. (up to 300 words)
Research for issues, cause of the issues 15 people
Planning solution 15 people
Finding partners 15 people
Advertisement, PR activity 59 people ＋ administrative office, businesses, students
205 people ＋ event participants※ We asked the event participants to use their SNS account to post information about
the event and how the event went on the day.
Venue preparation

59 people ＋ administrative office, businesses, students 205

peopleEvent day preparation 59 people ＋ administrative office, businesses, students 205
peopleFour pictures required.
Page 5
Community Impact

How did the Local Organization measure community impact for this program? (Up to
200 words)＜Participants to the event＞# of participants：9,642 people＜influence of SNS and websites＞【twitter】# of impression：1,511,296# of followers：347# of access to profile：46,700※On the day of the event, the word broadcasted in the program appeared in the trends
list in twitter.
【facebook】# of views：161,421# of Likes：637【Website】# of views：3,688【influence of video distribution】# of viewers：35,637＜influence on media＞【newspapers 新聞】
In total 4 times
Asahi newspaper (2nd largest circulation) : once
Mainichi newspaper (3rd largest circulation)：once
Nikkei newspaper (4th largest circulation): once
Sankei newspaper (5th largest circulation) : once
【TV】
In total 5 times
Nationwide broadcasting service: once

Local broadcasting service: twice
Internet TV : twice【WEB news】
In total 6 times【flyers on bulletin board】
Schools and affiliated organization of schools：442 organizations
company：100 companies
administrative facilities：1,400 places
Describe the actual community impact produced by this project (up to 300 words)
We cooperated with staff members in administrative office, schools and businesses toannounce our program and posted our flyers on bulletin boards in local government
office, companies, and schools. (in total 1,942 locations) These flyers were helpful topromote our program to a wide range of people.
We worked closely with young staff members to make the plan and hold the event,which brought the positive change in their mind-set. These young people started totake proactive action to use their SNS account to inspire their friends andacquaintances to increase the awareness of election.

We succeeded in producing“active citizens.”
You can see the evidence of the positive change in the participants from thequestionnaire result.
1. Degree of interest: Are you interested in election?
(Before event) Yes ---51.7 %(After event) Yes---78.8%
2. Did this event make you realize the importance of young people to decide the future?
Yes---89.0%
3. Did this event make you think you want to encourage your family members or friends
to vote?
Yes---79.8%

＜Objective 3 To get young people to take action in line with their changed mindset.＞
We got the highest voter turnout from 18-year old ladies. (Our original nationwide
survey)Turnout---61.19%
Page 6
Impact on Local Organization
How did the Local Organization benefit from running this project? (up to 200 words)
Seeing many people became “active citizens,” local government, schools and businesses
came to trust us.
TV stations (5 companies) and news agencies (4 companies) carried articles about our
event widely and we could promote JCI Osaka to a wide range of region and improve
the awareness of our activity.
JCI Osaka suggested that we use our program name, “ULTRA VOTE PROJECT” andprogram logo as unified name and unified logo in the National Organization.
Awareness of JCI Osaka increased within the National Organization.
How did the program advance the JCI Mission? (up to 200 words)
MissionIn the process of creating our event, program members communicated with various
people working in the outside organization, companies and administrative office. It
was a good opportunity for members to get to know people with a variety sense of value.
This opportunity helped them to rethink of their life and grow their humanity.

How did the project advance the JCI Vision? (up to 200 words)
VisionWe had a shared objective, which was to get young people to be interested in politics.
This shared objective created a sense of unity among participants.
And when we create a program we collaborated with various organizations, which
helped us to get to know people with various sense of value and grow together in theprocess.
We established a regional network by creating the program through collaboration of all

units consisted by local government, student-run organization, businesses and theyouth.

Four pictures required.
Page 7Long-term Impact of the Program
What is the expected long-term impact of this project? (up to 20 words)
Our project name and logo was used as unified name and logo in the National
Organization.

This means our activity expanded to nationwide.

A lot of media

coverage increased the awareness of our project among the youth. We have alreadyestablished a strong network with student-run organizations.

By keeping thisconnection we can expect more supporters and exponential increase of attention fromthe youth toward politics.
What changes would you make to improve the results of this project? (up to 300 words)
Through the program, we could get young people to be interested in politics. But tobring it to the next level and to get them to be involved in politics more deeply, further
knowledge about society and politics is required. We need to establish an environment
where these young people can be engaged in socio-political activity in the long term andhand over the knowledge to the next generation. We regard this is how we can mature
the democracy in this country.
Four pictures required.