The Mochida Pharmaceutical Group’s “15-17 Medium Term Management Plan”
This material is an English translation of the press release issued on April 1, 2015 in Japanese, andthe Japanese release is given priority regarding content and interpretation.
April 1, 2015
Dear All,
Every year, Mochida Pharmaceutical Group (Mochida Pharmaceutical Co., Ltd., TSE: 4534, 1stSection) establishes its rolling three-year plan. We are pleased to present an overview of theMedium-term Management Plan for the fiscal years 2015 through 2017.
Medium-Term Management Plan Policy for the fiscal years 2015 through 2017
We will restructure the stable earnings basis directed at sustainable growth by responding to medical
and healthcare needs with concentration of the total power of the Group covering research anddevelopment, manufacturing and marketing.
During the three years from FY2015 to FY2017, on the assumption that the effect of the healthcare
reforms that include measures for promoting the use of generic drugs will continue, the Group strives
specifically toward the following three key points:
1. Focusing on sales of new drugs, etc. by enhancing sales capabilities
2. Strengthening strategic control of resources
3. Making continuous investments to create next-generation leading products
Our core pharmaceutical business will focus its resources on the targeted areas of cardiovascular
medicine, obstetrics and gynecology, dermatology, emergency medicine and psychiatry so as tofurther promote strategic alliances which stress the importance of lifecycle management andpartnerships. We aim to increase the sales of Lexapro, an antidepressant, to gain the largest shareof antidepressants in the Japanese market. We have been challenging new medical fields such as
the development of therapeutic drugs for pulmonary arterial hypertension (PAH), which is an
intractable disease, and will work on biosimilar products and further promoting generic drug business,including the entry into the field of generic anticancer drugs.
We will work hard to promote further structural reform in areas including the improvement of head
office functions and the efficient management of the organization and will enhance interdepartmental
cooperation for the further improvement of productivity. We will also maximize the productivity of our
finite resources, including human resources, and actively seek collaboration with external resourcesat the same time.
Aiming, in the long term, at specialty pharmaceuticals that will be recognized for the value of their
existence also on a global scale, we are pursuing investment in business activities that will lead tofuture competitiveness in order to, for example, create next-generation leading products.
Mochida Pharmaceutical Group will strive to continually increase the corporate value as a group ofcompanies in the comprehensive healthcare business by taking full advantage of the agility andresponsiveness of a mid-sized firm.
Management Target Values for 2017 (Consolidated):
Sales

95.0 billion yen

Operating income

9.5 billion yen

Research and development expenditures

13.5 billion yen

Productivity per worker

More than 52 million yen[Reference]
1. Business Strategies
1) Pharmaceuticals
The Group will seek:■To focus its resources on the targeted areas (cardiovascular medicine, obstetrics andgynecology, dermatology, emergency medicine and psychiatry), in order to become a specialty
pharmaceutical company;■ To expand our products and development pipelines by maximizing the benefits of alliances;■ To build up our life cycle management to maximize values of development pipelines and current
products;■To promote customer-centered marketing and business strategies.
a)Development
The Group will seek:
To optimize organizational structuring and to allocate resources for accelerating drug development
and improving accuracy, in close cooperation with our partners;
To aim at obtaining approval for an ulcerative colitis treatment drug MD-0901 (mesalazine) and theaddition of drug indications to include social anxiety disorder to Lexapro, an antidepressant, anduterine adenomyosis to Dinagest (a treatment for endometriosis) during the 15-17 Medium-termManagement Plan;
To work to file an application for the approval of LBEC0101, a biosimilar of etanercept, which is arheumatoid arthritis drug, during the term of the 15-17 Medium-term Management Plan;
To promote the addition of drug indications and dosage forms to the drugs under development andproducts on the market;

To enhance the strategies for the introduction of the products in development so as to expand thepipeline in the fields in which we specialize, including internal medicine;
To introduce and develop high value-added products which meet the needs of medicalprofessionals as well as customers;
To promote the development of biosimilars to follow filgrastim and etanercept;
To promote the development of a diagnostic for sepsis that can meet high medical needs.
b) Marketing
The Group will seek:
To develop medical representatives (MRs) who can capably cover all targeted areas(cardiovascular medicine, obstetrics and gynecology, dermatology, emergency medicine andpsychiatry), and to maintain and continue with the complement of 750 MRs;To enhance sales capabilities through, among others, the positive use of e-promotion;
To further increase sales of Lexapro, a new antidepressant which has already received a highly
favorable review and achieved considerable success in overseas markets, and strive to gain thelargest share of antidepressants in the Japanese market;
To reinforce the areas of obstetrics and gynecology and dermatology with Dinagest and Beselnathat have been reputed to be products offering new treatment options for medical professionals
and contribute to the QOL of their patients;
To promote the appropriate use of Treprost for the treatment of pulmonary arterial hypertension(PAH), an intractable disease, by providing accurate information in a timely manner to medicalprofessionals, based on the characteristics of the drug;
To further reinforce business in the areas of internal medicine/cardiovascular medicine withTramcet (an analgesic for chronic pain/tooth extraction pain) that has been sold by joint sales;
To add Atedio (valsartan / cilnidipine combination) to the product line to maintain the presence ofAtelec (a long-acting Ca-channel antagonist);
To aim at securely maintaining the prominence of Epadel, a drug for the treatment ofhyperlipidemia, in the cardiovascular area through the maximum utilization of the abundantEBM-information obtained from JELIS (the world’s first large-scale clinical trial of a highly purifiedEPA drug), etc. as well as any new EBM-information;
To introduce products in which we specialize and create efficiency in sales activities;
To aim to achieve sales of more than 10 billion yen for our generic drug business including thesales of biosimilar filgrastim and generic anticancer drugs, for the further expansion of the totalsales;
To work toward increasing the prominence of the Epadel-OTC drug as a leader in the manufactureand sales of EPA drugs.
c) Pharmaceutical Research
The Group will seek:
To aim at licensing out three candidate drugs for development by fiscal 2017, through thediscovery of drugs that measure up to global standards;
To focus resources on two fields of “central nervous system diseases” and “diabetes and obesity”
through selection and focusing process.
2) Mochida Pharmaceutical Plant Co., Ltd.
Mochida Pharmaceutical Plant will promote contract manufacturing business of medical productswith high reliability and efficiency in response to diverse needs of our customers, using bothstate-of-the-art manufacturing facilities and leading-edge technologies that meet global standards.
We will strengthen our commitment to maintain a stable supply of our products.
3) Mochida Healthcare Co., Ltd.
Since 1970, our skincare products business has promoted itself as an expert in basic skin careproducts for sensitive skin. Our success includes Skina Babe, a baby bath oil which enjoys the top
market share, and the Collage series, a line of gentle basic skin products. Building upon its high rateof support and popularity among dermatologists, obstetricians and gynecologists, Mochida
Healthcare will seek to expand sales of the Collage Furfur series (antimicrobial care products thatcontain an antimycotic agent), etc. and consolidate their brand image through strengthened
marketing, and to further develop our market.
2. Promotion of restructuring and better awarenessMochida Pharmaceutical Group promotes structural improvement of the entire group and betterawareness by all employees of the group companies so as to enhance lean management style inorder to respond to more difficult changes in the business environment and to ensure continued
profitable growth.

a) Innovations toward independent and collaborative business units
Business units such as pharmaceuticals, pharmaceutical research, pharmaceutical manufacturing
and skincare products are managed under the self-support accounting system with an awareness ofthe business environment of each unit and operational efficiency. In addition, the Group enhances
the liaison among the units. Headquarters will also seek to further strengthen its functions as one of
the Group’s business units so as to improve the efficiency in organizational operation and enhance
its corporate value.
b) Innovations toward boosting productivity
The Group will continue to review its personnel allocation, strategy, and utilization, from the viewpointof development and vitalization of human resources, in accordance with the restructuring of theGroup’s management system.
The Group will promote better awareness among employees and continue to assist them in theirefforts to develop competencies so as to enhance their performance. We will enhanceinterdepartmental cooperation in order to meet our target of increasing productivity by 10% throughoperational restructuring.

Disclaimer
・The target values contained in the Medium-term Management Plan and presented in thisdocument are not forecasts; rather they are only intended to show the directions of the goals weaim to achieve.

・The information provided in this document contains some “forward-looking statements”. These
forward-looking statements are based on the judgments of the Company derived from theinformation available to us at this time, and include known and unknown risks and uncertain
elements. Accordingly, the actual results may differ materially from these statements due to avariety of factors.

・These risks and uncertainties include general economic conditions in Japan and worldwide,such as general conditions in the industry and markets, interest rates and currency exchange
rate fluctuations. The risks and uncertainties exist in forward-looking statements relating to
products in particular. These product-related risks and uncertainties include, but are not limited
to, technological advancements, granting of patents to our competitors, completion of clinical
trials, claims or concerns relating to safety or efficacy of products, acquisition of approval from
regulatory authorities, reform of health insurance systems inside and outside Japan, trends
toward the containment of health care cost, government law and regulations that affect theCompany’s business inside and outside Japan, and issues pertaining to development of newproducts.
・

Approved products contain risks relating to manufacturing and marketing which include, but not
are limited to, situations in which the Company may face deficiencies in manufacturing capacity
needed to meet demand, difficulties in securing the supplies of raw materials, and demand not
created in markets.

・We do not intend to, and assume no obligation to, update or modify any forward-lookingstatements even if such updating or modification is desirable due to the emergence of new
information, future events or other reasons.

・The information contained in this document regarding pharmaceutical products (including thosewhich are being developed) is not intended to act as a promotion or advertisement, or to provide
medical advice.