Co-Creation CSR Report 2015
DIGESTWe aim to realize a futurein which MARUI brings smiles to all it touches
through its ever-expanding rings of inter-connectivity.
MARUI GROUP strives to practice co-creation management, which entails advancing a business model that merges retailing and credits cards while viewing not only
The concept of, or MARUI MIRAI, is embodied in its logo mark, which symbolizes

MARUI GROUP’s stance toward realizing a future in which all are linked through rings of inter-connectivity.
The three rings that form this mark represent customers, society, and MARUI GROUP.

customers but also business partners, community members, and employees asimportant “partners.” Together with these partners, we will work to co-create customer joy. This stance has remained unchanged from when the Company was
founded in 1931. The lives and lifestyles of people change together with the times.
The co-creation management we envision is realized when intrinsic links areformed between customers, society, and MARUI GROUP, as we work to address
the needs of each of these parties amid changes. This also embodies the concept

Customers

Society

MARUI

of a future in which all are linked through rings of inter-connectivity.

Full report (in Japanese): www.0101maruigroup.co.jp/pdf/csr/2015csr_A3.pdf
Integrated report (in English): www.0101maruigroup.co.jp/ir/pdf/i_report/i-report2015_ena3.pdf

01

MARUI GROUP’s Vision

To Our Stakeholders
Corporate Philosophy and CSR Activitiesof customers and society, achieving increases in their		economic value as a secondary result of these efforts.

MARUI GROUP’s corporate philosophy calls for us toConvinced that this is the proper stance for companies,“continue evolving to better aid our customers” andMARUI GROUP’s corporate philosophy was made to“equate the development of our people with the devel-

encapsulate this belief. It is for this reason that we areopment of our company.” Based on this philosophy, we

aspiring to the ideal of co-creation, a process throughhave defined our mission as being to co-create customer

which the Company grows as its employees grow duringhappiness through our business activities, or, in otherthe course of their efforts to benefit customers and soci-words, to conduct co-creation management. Striving toety. Our CSR activities are thus evolving as they integratefulfill this mission, the Group is pushing forward withour corporate philosophy.

management reforms and CSR activities in response tochanging customer and social needs.
The corporate philosophy was formulated in 2007 to

Hiroshi Aoi
President and Representative Director
Representative Executive Officer

Corporate Philosophy

Continue evolving to better aid our customers
Equate the development of our people with thedevelopment of our company

02

Process of Evolving CSR Activities		

clarify the goal MARUI GROUP should aspire to as it

It was with the 2007 establishment of the CSR Promotion

grows amid the paradigm shift from the accumulation of

Department that our CSR activities began in earnest. This

physical goods to the pursuit of more-fulfilling lifestyles

department takes the form of a back-office support

currently seen in Japanese society. During the periodorgan that effectively enables employees to play a lead-

known as the Japanese post-war economic miracle,

ership role in CSR activities, which are advanced by allcompanies largely targeted quantitative growth in terms

employees primarily through project teams at businessof sales and market shares, while consumers similarlysites. Since the establishment of this department, wesought to accumulate physical wealth. However, as

continued to act in accordance with the basic stance ofJapanese society has become more mature, people haveconducting CSR activities through our business throughbegun prioritizing the improvement of their quality of lifemeans such as operating stores in an energy-efficient

above tangible goods. As such, it has been crucial to tran-

manner. We are also engaged in ventures characteristic

sition away from prior marketing practices that assumeof an apparel company, such as the apparel recycling

companies can choose their customers to adopt

program, which involves accepting clothing item trade-approaches based on the belief that companies mustins. We believe the role of companies extends beyond

endeavor to be chosen by customers.

simply selling products, and that companies have a

We believe that, rather than growing simply for the

responsibility to ensure that the resources they consume

sake of expanding sales, companies should focus onare used effectively throughout all stages of the supply

creating value for themselves by working for the benefit

chain. For this reason, we have created a framework for03reselling items that customers have traded in throughUp until now, our CSR activities have been designed

declining birthrate and the aging of the population inthat people with either vision or hearing impairments orcoordination with Group distribution company MOVING

to help give rise to a society that values recycling andJapan. The customers that visit Marui stores can differ inwith physical disabilities are able to receive information

CO., LTD. In 2013, the apparel recycling program washave included reuse and reduction initiatives. In theterms of age and gender as well as nationality and lan-

without issue. I suspect that initiatives to this end will

expanded to allow shoes to be traded in.

future, however, we will take a step forward from simply

guage. Our stores are also frequented by countless indi-

serve as an important test case for determining whether

The shoe trade-in program ended up providing theaddressing environment issues to better respond to theviduals with disabilities. Our business thus entails catering

or not Japanese society can be made more affluent even

impetus for a massive step forward in the evolution ofchallenges of society and customers in order to more

to various customers and societies, and we must always

as the population ages ever-more rapidly after 2020.

our CSR policies. When accepting trade-ins, we issued

actively co-create happiness. You could therefore say

maintain a customer-based mindset as we think and act.

Amid the nationwide drive to prepare for the 2020

surveys aimed at helping us address customers’ shoe-that our CSR activities are advancing to a new stage.

This mindset is imprinted on our corporate DNA, which

Olympic and Paralympic Games, we are committed tohas been transmitted to all members of MARUI GROUP.

maintaining a clear understanding of large overarching

related concerns. This survey revealed that a number ofThe benefits of resolving issues faced by customers

customers had been unable to continue wearing their

are not limited to bringing joy to customers and fulfilling

Currently, 99% of store employees have undergone

trends and what is required of us from the perspective ofpairs of shoes due to pain, despite the fact that such dis-

our social responsibilities. Rather, I am convinced thatspecial-needs service training, through which they havebenefiting customers and society. Going forward, MARUI

comfort was not felt when trying the shoes on. This

these efforts will also create new business opportunities

learned the proper approach to assisting senior citizens

GROUP’s CSR activities will be advanced while linking

survey made us realize that, if we were able to create

for MARUI GROUP and will therefore help us improve theand people with disabilities. We began holding thesecustomers, society, and MARUI GROUP through rings ofshoes that would not go unworn for such reasons, wevalue of the Company. With regard to shoe sizes, fortraining sessions in 2009, and employees have continued

inter-connectivity, as we work to transform our main

would be able to contribute to both customers and soci-example, it is common for product lineups to be focusedto proactively participate each year, a fact that has

business into social contribution undertaking.

ety. Addressing this issue also presented a businesson the middle range of sizes, meaning that customers withhelped us keep the ratio of employees undergoing train-opportunity for MARUI GROUP.

particularly small or large feet can have difficulty finding

ing so high. Initiatives such as this have been seamlessly

shoes. Expanding the range of sizes we offer has not only

incorporated in various sites of business activity, andGoal of MARUI MIRAI

brought joy to countless customers but also resulted in

I believe that these initiatives will be a major force driving		

increased sales. Based on this experience, I am confident

the evolution of our CSR activities. The corporate DNA

We are currently targeting CSR activities that co-createthat steadfast efforts to address social needs will openthat spurs these initiatives forward is truly one of MARUI

happiness by linking customers, society, and MARUI

the path to the future for MARUI GROUP.

GROUP’s precious intangible assets.

out methods of contributing to society, we will strive toCorporate DNA Shaping MARUI MIRAI

more actively respond to the issues faced by customers

		Projections for Japanese Society
in 2020 and Beyondin order to usher in a brighter future for both society and

MARUI GROUP’s CSR activities embody our desire to		the Company. I am certain that achieving this goal will

better aid our customers, and I believe that the Company’sTokyo is scheduled to host the 2020 Olympic andgive form to the concept of co-creation management

corporate DNA will serve to further drive these activities

Paralympic Games. For this event, plans have been madethat we advocate. It was based on this belief that we

forward. When we think about CSR activities for resolving

to devote a significant degree of effort to improving thechose MARUI MIRAI as the name for the CSR activities

social issues, we cannot ignore trends such as the increas-

recognition of the Paralympic Games in Japan and to

we advance with this goal.

ingly global nature of economic activity as well as thecreating a barrier-free environment in order to ensure

November 2015

Hiroshi Aoi
President and Representative Director
Representative Executive Officer

GROUP through rings of inter-connectivity. While seeking

04

05

MARUI GROUP’s Vision

Realization of a Future of Co-Creation
Just as MARUI is heavily influenced by changes in society, we believe that MARUI also
has the potential to drive social change. People are currently shifting their focus from theaccumulation of physical goods to pursue more-fulfilling lifestyles. Amid this transition,
we seek to give form to the concept of MARUI MIRAI as we exercise our corporate

Resolution ofSocial Issues

philosophy, and we are evolving to better respond to this new era and the needsof our customers.

Corporate
Philosophy

Company Policy
Providing customers with quality goods
at reasonable prices and moreconveniently and more courteously
than anywhere else

Continue evolving to better aid our customers
Equate the development ofour people with the developmentof our company

Company Credo

Resolution ofCustomer Issues

Foundations for
MARUI MIRAI

Pursue innovation by reviewing main business toseek out potential to resolve social issues

Evolve MARUI GROUP into an entitythat can understand changing customer
values heralding a new era and respondto customer expectations

Entrench United MARUI GROUP concept
for cultivating a corporate culture

through this businessemphasizing Groupwide initiatives

Drive action yourself

Building Foundations for MARUI MIRAI
2005–2007 
Hiroshi Aoi became president
Announced MARUI GROUP’s
medium-term management plan■	

Established Environmental
Initiative Office■	Changed to holding company
structure
All employees affiliated withMARUI GROUP CO., LTD.

■	Created corporate philosophy■	Established CSR Promotion
Department■	

Formulated MARUI GROUP
Code of Conduct

■	

06

Reformation and Evolution of MARUI MIRAI

2008–2009 
M & C SYSTEMS CO., LTD.,acquired ISO 27001 accreditation■	

Began conducting store
development and productcreation together with customers

Established MARUI GROUP
Environmental Policy
Set medium-term targets

■	

■	

Established Demand Survey
Department

Introduced Work-Life Balance
Day to encourage Group employees to use vacation days

■	

■	

Launched campaign encouraging
customers to carry their own
reusable shopping bags to reduceuse of disposable shopping bags

■	■

 ARUI KIT CENTER CO., LTD.,M
receives Minister of Health,Labour and Welfare Award for
initiatives to expand scope of
duties of employees with disabilities
Became only apparel company toparticipate in the government’s
Committee for Realizing Practical
Application and Promoting
Carbon Footprint Systems■	

2010–2011 Started providing special-needs
service training■	

Launched Rakuchin Kirei Pumps,
developed together withcustomers■	Began holding communication
forums for mothers raising smallchildren to support employees
seeking to return to work duringchildcare leave■	

Worked together with Japan
Blind Football Association to
hold shopping event that canbe enjoyed by individuals withphysical disabilities■	

Started clothing trade-in program■	

Commenced textile productrecycling model businessand started participating in
FUKU-FUKU Project■	

Began participating in Table for
Two program, donating ¥20 todeveloping countries for eachmeal purchased in employee
restaurants■	

MARUI KIT CENTER CO., LTD.,
visited by Emperor and Empress ofJapan as part of national week for
promoting awareness of people
with disabilities■	

Established Health Management
Office staffed by full-time industrial physicians and nurses■	

2012–2014 
MARUI KIT CENTER CO., LTD.,
visited by Chair of ASEAN■	

Biodiversity initiatives begun by
Nakano Marui■	

Started holding events for providing used clothing free of charge asa form of support for people inregions heavily impacted by theGreat East Japan Earthquake■	Introduced new shareholder
benefit systems■	

Launched Power of Fashion
Project■	

Launched Mutual Benefit Social
Contribution Project■	Awarded Kurumin mark by Ministryof Health, Labour and Welfare■	2015 
Established MARUI MIRAI Project
Team through which all employees can take part in determining
MARUI GROUP’s future course■	

Published first integrated report,
Co-Creation Management
Report 2015

Began supporting used-clothingsales in quake-stricken Tohoku
region■	Started trial trade-in program for
women’s shoes

■	

■	

■	

Began holding planning meetings
with customers related to establishment of Hakata Marui■	

Established Health Management
Division and enhanced employee
physical and mental healthsupportCommenced CSR-minded procurement initiatives in relation to
private-brand products
Expanded scope of employees
undergoing special-needs
service training

■	

■	

07

MARUI MIRAI Initiatives

Benefiting Society

Tracking of Emissions across the Supply Chain

The Company has traditionally calculated emissions of CO2 and other greenhouse gases

based on Scope 1 and Scope 2 of the Greenhouse Gas Protocol, and it began calculating
emissions under Scope 3 during 2014. We are thereby able to track emissions across theEmissions from Delivery to Delivery

entire value chain, including direct and indirect emissions from MARUI GROUP as well as
emissions from raw material procurement, transportation, and purchased products.

Scope 3: 370,000 t-CO2

1. Purchased products and services
2. Capital goods

Raw material procurement

3. Fuel and energy related activities not included in Scope 1 or 2
4. Transportation and delivery
5. Waste generated in operations

Greenhouse Gas Emissions by MARUI GROUP
Breakdown of 640,000 t-CO2
Emissions from across the Supply Chain

Scope 1 & 2:
110,000 t-CO2

Scope 3:530,000 t-CO2
83%

17%

Product production

7. Employee commuting

Breakdown of 110,000 t-CO2
Emissions from MARUI GROUP

Scope 1: 20,000 t-CO2 3%
Scope 2:90,000 t-CO2 14%

6. Business travel
8. Leased assets
Scope 1:
Fuel consumption ofCompany vehicles, etc.
18%

Scope 2:
Electricity andheat usage, etc.

82%

Product delivery

Emissions by MARUI GROUP

Scope 1 & 2: 110,000 t-CO2

Scope 1: Direct emissions from fuel consumption by Company vehicles, etc.
Scope 2: Indirect emissions from electricity purchased for store operation, etc.
Sales in stores

Post-Purchase Emissions

Scope 3: 160,000 t-CO2

9. Transportation and delivery
10. Processing of sold products (not applicable to the Company)

MARUI GROUP’s Endeavor
MARUI GROUP works to save energy, reduce resource usage, and otherwise help
preserve the environment. We also track emissions of CO2 and other greenhousegases across the entire supply chain to reduce environmental impacts within the

11. Use of sold products

Customer transportation

12. End-of-life treatment of sold products
13. Leased assets
14. Franchises (not applicable to the Company)
15. Investments

Group and throughout the supply chain.

Product use and recycling

Total Greenhouse
Gas Emissions across the
Supply Chain

The Company calculates emissions volumes based on the Basic Guidelines on
Accounting for Greenhouse Gas Emissions Throughout the Supply Chain, released by the
Ministry of the Environment and the Ministry of Economy, Trade and Industry. The results

640,000
t-CO2

of these calculations have been checked by Mizuho Information & Research Institute, Inc.

08

09

Group Effort to Reduce Environmental Footprint

from Manufacturing

The majority of greenhouse gas emissions
by MARUI GROUP comes from activities

I can tell thatMARUI tries to reduce
its environmental
footprint.

related to the operation of stores.
Therefore, the Group is advancing a unified
effort to reduce its environmental impact

Introduction ofSolar Power Facilities

Forest Carbon
Sequestration Initiatives

Installed at production site of
Rakuchin Kirei Pumps, in Kobe City

Conducted in Miyagi Prefectureof the Tohoku region

while promoting biodiversity initiatives.

Solar power generation facilities were installed at
AIM Logisport in 2014. Annually, these facilities generate enough electricity to power 100 households.

Eco-friendly hybrid vehicles have been introduced into
the distribution business fleet of MOVING CO., LTD., toreduce CO2 emissions volumes.

We offset the amountof CO2 used to produce
Rakuchin Kirei Pumps!
Carbon Offset Initiatives Conducted in Two Areas
during the Fiscal Year Ended March 31, 2015MARUI GROUP’s policy for carbon offset is to first work to reduce emissions of
CO2 and other greenhouse gases to the greatest extent possible. The Company
then invests to eliminate an amount of emissions equivalent to the greenhousegases that it cannot stop from being released by its business, thereby offsettingthese emissions.

Nakano Marui’s lush and sprawling forested biotope, Four Seasons and Waterside
Gardens, were certified as “Urban Oases” by the Organization for Landscape and Urban
Green Infrastructure in 2013 and then received the Nakano Greenery Contribution
Award in 2015. Also, the Q-COURT British-style garden of the Shinjuku Marui Main
Building was certified as an “Urban Oasis” in 2014.

Providing a Comfortable Environment for Customers

Marui stores contain various
spots with lush greenery.
Please pay a visit to see someof the urban wildlife!

My division is primarily responsible for managing the electricity and airconditioning facilities for all of Shinjuku Marui. We make minute adjustments to

Carbon Footprint Display
In August 2014, MARUI GROUP took
steps to display the carbon footprint of
Rakuchin Kirei Pumps, showing all CO2
emitted through their entire lifespan.

CO2
emissions

air-conditioning based on temperature changes occurring on a given day or a
specific time or the amount of customer traffic. For example, we take into

Raw material
procurement

account considerations such as the presence of high-traffic tenants in certain
store locations or times when the intake of air from outside the store would
Youji Nagahora
Manager, Shinjuku Marui Main Building
MARUI FACILITIES Co., Ltd.

10

Total carbon footprint of one pair of Rakuchin Kirei Pumps (velikoko VI1F5-8014)

provide a more ideal temperature than using coolers. In this manner, we seek toprovide customers with the most comfortable store environment possible.

velikoko
VI1F5-8014

47%

Product
production

22%

Productdelivery16%

Product use andrecycling

15%

Carbon footprint

The results of these calculations have been checked by Mizuho Information & Research Institute, Inc.

11

Overview of MARUI GROUP
As of March 31, 2015Name

MARUI GROUP CO., LTD.

Head office3-2, Nakano 4-chome, Nakano-ku, Tokyo 164-8701, Japan

Date of foundation

February 17, 1931

Business activities

Corporate planning and management for Group companies conducting
Retailing and Store Operation, Credit Card Services, and RetailingRelated Services businesses and other businesses

StoresMarui:	24 located in Kanto, Tokai, and Kansai regions(1 scheduled to be opened in spring 2016)

Date of establishment March 30, 1937

Modi: 3 located in Kanto region

Capital¥35,920 million

Stock listing

Tokyo Stock Exchange, First Section (loan margin trading issues)

Total sales floor area

444,040 m2

Securities code8252

Homepages

MARUI GROUP CO., LTD.

(1 scheduled to be opened in fall 2015)www.0101maruigroup.co.jp/english.html

MARUI MIRAI www.0101.co.jp/earthsmileproject/ (Japanese only)

Number of employees 5,918 (Group total, excludes temporary employees)

Number of employees

Environment Preservation Expenditure

FY2015
Women

2,641

Men

3,277

Total

5,918

Women

1,596

Employees

Men

457

Total

2,053

Women

13.4

Men

21.3

Women

36.0

Men

44.8

Average number of temporary employees

Average number of consecutive years served

Average age

2.08

Ratio of employees with disabilities*1(Millions of yen)

FY2015FY2015
investments expenses
Global warming
prevention

Waste reduction andrecycling

Resource
conservation

Welfare support system usage numbers
FY2015
Childcare leave (average acquisition numbers for women)*

309

Shortened working hours for childbirth or childcare purposes(men and women)*3345

2Pollution prevention

Management
activities(Totals from April and October of each year)

FY2015Aggregate total number of intra-Group profession changes

785.5

0

Operational measures

033

Waste treatment outsourcing (final disposal)

0120

Waste treatment outsourcing (recycling)

098

Recycling outsourcing based on the Act on the
Promotion of Sorted Collection and Recyclingof Containers and Packaging

0

11.6

Water conservation

00

Reuse and recycling of apparel items
Reduction of packaging and packing materials(plastic and paper bags, etc.)

0

61.3

Air and water pollution prevention
Prevention of unpleasant smell andvibration emission

0

27.7

Management of polychlorinated biphenyl,
asbestos, etc.

0

1.3

2.5

8.3

Personnel expenses for environmental
preservation activities

0

73.2

Information disclosure

Intra-Group profession changes
Number of intra-Group profession changes

Energy consumption reduction(Electricity, gas, etc.)

554
1,215

*1	Ratio of employees with disabilities is as June 1 of each year. Other figures are as of March 31 ofeach year.)Social contribution
activities

Environmental events and campaigns

0

8.1

Relief clothing donations

0

5.5

Plastic bag campaign donations

0

2.3

Social contribution activities, donations, etc.

0

20.2

810.5

470.5

Total

*2	Figures for childcare leave (average acquisition numbers for women) represent the average number
women using childcare leave systems each year.
*3	Figures for shortened working hours for childbirth or childcare purposes (men and women) represent
the total number of employees using this system in each fiscal year.

12

Period of data collection: April 1, 2014–March 31, 2015 / Scope of data collection: Marui stores (all 24 stores)
Reference: Environmental Accounting Guidelines (2005 edition), Ministry of the Environment

Publication date: February 2016
Publisher: MARUI GROUP CO., LTD. / CSR Promotion Department
Planning and production: EDGE INTERNATIONAL, INC.
Full report (in Japanese): www.0101maruigroup.co.jp/pdf/csr/2015csr_A3.pdf
Integrated report (in English): www.0101maruigroup.co.jp/ir/pdf/i_report/i-report2015_ena3.pdf