Ansel Simpson
The Socratic Review
ザ ソクラチック レビュー
www.socraticreview.com
Scott Takahashi
September 5, 2013

Communication is"The Secret" to Mastering English
1
The Committee of Education for International Standardization

Contents
1. International Standardization: Mission Approach Skills
2. The 6 core W’s
3. It’s Different! Communicating well & Speaking well
4. English Communicative Success: This does not work…
5. Japanese Communicative Success: This works!
6. English Communicative Success: This works!
7. English Communicative Success: The Secret
8. English communicative Success: The Foundation
9. English Communicative Success: The Guarantee
10. English Communicative Success: Let’s Win!
11. Be Prepared1. International Standardization
The Mission
1.Global Reach
The IEC members come from around the world. Eachmemberis different, but they have one thing in common: IEC’s
mission to be globally recognized as the leading platform
for standards, conformity assessment systems and related
services needed to facilitate international trade andtechnologies.

2. Values
The IEC promotes world trade and economic growth andencourages the development of products, systems andservices that are safe, efficient and environmentally friendly.

2. International Standardization
The Approach
1. Before-Meeting
Letter, Email, SNS, Tel., Preoperational Mtgs.
2. At Meeting
Discussion, E-mail, SNS,3. Coffee Break, Lunch, Dinner
Face to face, Small Mtgs., Email, SNS, Tel.
4. Post Meeting
Follow-up meeting, Letter, Email, SNS, Tel.

3. International Standardization
The Skills
1. Mind of a Negotiator
2. Communicative Mind
3. Cultural Understanding
4. Technical Understanding
5. Human Network
These skills can only be had by people
who connect by understanding themindset (thinking-way) of the listeners.

4. Why, What, Who, When, Where,Who

These six elements are different in many
circumstances, and should be deeply
analyzed before and during interactions
to reach a solution.
The way to realize this is through:

COMMUNICATION

Ansel Simpson•••••••

Los Angeles: Real estate developer of single and multifamily housing
Legal support services
Entertainment promotion
Sales
Berlitz: Language instruction and sales - Santa Monica,
Beverly Hills, Los Angeles and Tokyo
Tokyo Metropolitan school system: Coaching debate andthinking skills at Ryogoku junior high school
Temple University in Azabu-Juban adjunct instructor

2003 created a methodology to guarantee communicative
success in English for a Japanese doctor, a urologist.

I. Communicating in English well andSpeaking English well are different
Fact: Japanese are intelligent, there are
Japanese Nobel Peace Prize winners, theShinkansen, and world-class architecture.
However, many(most?) Japanese do notcommunicate in English well.
People from developing countries often
communicate better than the Japanese.
Why do Japanese professionals fail so badly
at communicating in English?

Communicating in English well andSpeaking English wellWhat’s the difference!?
Speaking English well
does not equal
Communicating in English well
What is communication? The true perspective
The Good
An American salesperson: Why is he a goodcommunicator in many situations?
The BadJapanese speakers of English: Why are they
bad communicators in so many situations?

II. English Communicative Success:This does not work…
Public school English language instruction
English Conversation Schools
After 12 years in Japan I do not know ANY honest
English conversation schools or programs.
Tests: TOEIC & TOEFL
Rakuten: Failure at Communication
Shukan Gendai 4.15.2013 (週刊現代)
http://bit.ly/12E9l1f

A Review of TOEIC http://bit.ly/1871c7n“… may have self confidence in the language classroom,
but using their language skills in the real world may
be quite a different thing.”
Means it doesn’t work!

English Communicative Success:This does not work…
A Review of TOEIC http://bit.ly/1871c7n" It is possible for students to score very high on theTOEFL, but not be able to use oral or written
English in context.”
Means it doesn’t work!
"Many examinees become expert in taking language
tests, but do not learn how to use the language.”
Means it doesn’t work!
“TOEFL and TOEIC tests operate in an "artificial
reality.“Means it doesn’t work!
The Japanese have not had a realistic non-Japaneseenvironment to develop communication skills –until NOW!

English Communicative Success:This does not work…
ETS(an American company) created:
TOEIC(for Japan) to measure Business English
TOEFL to measure Academic English
The tests test different sets of knowledge about
the English language. There are similarities, so,both TOEIC and TOEFL in a broad sense
measure the KNOWLEDGE of English.
The tests do what they are supposed to do –they measure KNOWLEDGE.

English Communicative Success:This does not work…
TOEIC and TOEFL are not designed to measurecommunicative ability for Japanese.
Communication has a cultural component that isdifficult to test for.
PROBLEM: The communicative culture of theJapanesepeople prevents them from communicating at alevelthat non-Japanese can understand. Japanese areintelligent. Intelligence is not an issue.
The Process is the issue.
SOLUTION: The Standards and The Ultimate
Communicator Methodology

III. Japanese Communicative
Success:This works!

The best Japanese oral communicators are thebest LISTENERS!
They know what to say because they havelistened to enough people to understand theirminds and hearts.
Listening is the foundation to great
communication in any language.

Japanese Communicative Success:This works!
“English-speaking parents teach their children
the names of things; in Asia, they tend to stressemotions and feelings,” explained researcher
Tetsuo Kobayashi. Source: Baby’s Growth Diary, 398 infants
between February and April 2007

Japanese as children listen to their mother,father,sister, brother, grandparents, family, friend,Music and TV before they say their first words.
Gohan was the first word to be spoken, number 4
was “mama”, number 8 was “papa”,
as stated by NTT’s Communication Science Laboratories.

Japanese Communicative Success:This works!
Japanese communication is based on making
statements and a try-by-myself to understandwithout upsetting the other.
Listening is the key element to understanding.
A person has to be a good listener to understand.
If communication is unclear it is common to
make a statement so that the other party can
respond and hopefully the situation will be clear.

IV. English Communicative Success:This works!
English communication is based on asking
questions and the other party is responsible
for making himself understood.
Emotions and feelings are not-so-important.
LISTENING is the key element to understanding.
A person has to be a good listener to understand.
Japanese and English are different
If communication is unclear it is common toask questions so that the other party can respondand hopefully the situation will be clear.

English Communicative Success:The Secret
The Ultimate Communicator Methodology
Talk about your INTEREST
Talk about what you want to Discover
Talk about what you must
Throw away the textbooks!
The American Salesperson:
Why is he a good communicator?

English Communicative: Success
The Foundation

TOTAL Listening Focus
Comprehension confirmationQuestioning skills empowerment
Opinion development
Logical Support(from an English speaker’s perspective)

Comprehension CHECK!
You did not know THIS!!
Japanese who live in Japan do not communicate
effectively because English speakers in Japanare told to:“Be sensitive and kind to the Japanese way ofcommunicating.”“Speak slowly and use more simple vocabulary.”“Do not require the Japanese to think deeply.”“Do not require the Japanese to explain logically.”Comprehension CHECK!
English speakers who live in Japan:
a. talk unnaturally only for Japanese in Japanb. communicate unnaturally only for JapaneseALL Japanese professionals who go to foreigncountries know this is true! Japanese who go toforeign countries almost never understand what
the English speakers are saying.
English speakers in Japan do not talk like
English speakers who are outside of Japan!
Develop the listening and thinking skills in Japanso that you can communicate in English
at anytime, anywhere, and in critical situations.

Comprehension CHECK!
Discuss with an English speaker who is:a. “not sensitive to Japanese culture”
b. “not sensitive to Japanese shyness”
English speakers in Japan ARE NOT REAL!
REAL English speakers
a. are not-so-sensitive to Japanese cultureb. have no-idea about communicative shyness
Japanese professionals must communicate
in a way that REAL English speakers understand!
Understanding the Japanese communicative
culture is not important for English speakers!
And now is not the time for them to learn.

V. English Communicative Success:
The Guarantee
The Ultimate Communicator Methodology
Talk about your INTEREST
Talk about what you want to Discover
Talk about what you must
TOTAL Listening Focus
Comprehension confirmation
Questioning skills empowerment
Opinion development
Logical Support(from an English speaker’s perspective)

VI. English Communicative SuccessLet’s Win!
Guaranteed Communicative Success
The Winning Communicative Solution
The Standards set by the committee for
Education for International Standardization
The Ultimate Communicator Methodology
Improved LISTENING and THINKING ability
using video and internet based sources forhigh-level communicative development.
An ecologically friendly program –no textbooks are ever used.

VII. Be Prepared for any listening orinteractive situation
With The Ultimate Communicator Methodology
you will be able to understand and communicate
about ANY subject from aeronautics tomedicine or American movies to How to Play
"Chopsticks“ on the Xylophone
GUARANTEED!