Each day with renewed commitment,
we create new value through packaging
www.fujiseal.com/en/“We aim to growtogether withour customers byintroducing ourunique monozukuri
technologies… we havechanged to meet theneeds of the market
and we will continue todo so in the future”
Shigeko Okazaki,
President & CEO,Fuji Seal International Inc.
When it comes to fast-moving
goods found on supermarket
shelves, in many ways the packaging is as important as the productitself. The packaging is the firstthing that attracts the consumer’s
attention, with the design, shape,
look and feel of the packaging forming their first impressions of theproduct and the company brand.
When the product has been consumed, the packaging will be lastthing that remains – meaning thecorrect disposal is of the utmost
importance, particularly today in
our green-conscious world.
As a globally leading manufacturer of packaging and related machinery, Fuji Seal not only employs
monozukuri (Japanese craftsmanship) to provide the best solutions
for customers seeking the mostappealing and high-performing
packaging on the market, but thecompany has also put itself at theforefront of the development of thelatest recyclable plastic materials
technology.
“For our customers’ products,
our packaging design appeals toconsumers on store shelves. WhatI mean by this is that we are constantly thinking deeply about the
total value, what kind of productwe are going to create, who the final

customer is going to be, and whatkind of specifications those final
customers are looking for. This is
the essence of our monozukuri,” sayspresident & CEO, Shigeko Okazaki.
As a 120-year-old company, Fuji
Seal has witnessed all the majorshifts that have impacted the packaging industry, from the switchfrom large barrels to individually
packaged goods in the 1950s, andthe rise of the supermarket in1970s and 80s, right through to today, where environmental concernsand green consumer demands haveforced packaging firms to rethinktheir products.
Playing a vital role in the switch
to more environmentally friendly
packaging, Fuji Seal has developed
a wide range of industry-leading solutions that have been employed bysome of the world’s biggest brands.
One of the company’s biggest success stories is RecShrink, which
can greatly improve the processof recycling.
“Until today, in order to recyclea plastic bottle, you needed to peel
off the label to recycle the plasticbottle. With our solution, the ink

can be washed off from the label
during the process and the label
together with the bottle can berecycled without peeling-off thelabel,” says Ms. Okazaki. “This product is used by Nestle USA and certified by the Association of Plastic
Recyclers.”

the company began its scholarshipprogram in 2006 to provide scholarships to university and graduate
students in Japan, including internationals students.
“What we conveyed through thisprogram is that we live to develop
ourselves, we support others tohelp them succeed,” explains Ms.
Foundation Prospectus
Okazaki. “To help students to grow,Fuji Seal was established to con- we have learned, discussed andtribute to the development of the considered together the imporeconomy and industry across the tant of packaging, its functionality
world through “the promotion of in relation to protection, storage
the important functional and display and safety, as well as its display
roles of product packaging”, while role and as a medium conveying
also nurturing human resources and a product’s appeal to consumers.”
supporting R&D. With this in mind,
In 2019, Fuji also started are s e a rc h g ra n t
program that provides funds to researchers studying
packaging-related
themes, such as
the development of
new packaging materials, initiatives toaddress plastic pollution and the use of
packaging for marketing purposes.
Fuji Seal Foundation Award at ASPaC 2019