JCI

14/05/02 19:08

Awards Entry

2014 Asia-pacific Conference
You Can Do It !
JCI JAPAN

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38647

1/11 ページ

JCI

14/05/02 19:08

Page 1

Entry Information
Award Program:

2014 Asia-Pacific Conference

Category:

NOM Information
National Organization:

National President:

JCI JAPAN

Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization:
President:

JCI Takamatsu
Kentaro Kawabata

President Email: kamada+kawabata@altpaper.net

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38647

2/11 ページ

JCI

14/05/02 19:08Page 2

Basic Information
Duration : JANUARY/2013 ~ NOVEMBER/ 2013
Staff : 11 members
Shikoku Railways Company , Takamatsu Ekiben Co, Ltd., Machitele
Sponsors :Institute, Kagawa Hotel Association,
Budget : $7,835
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 420,000 citizens in Takamatsu, Kagawa
Objective : The object of this program by JCI Takamatsu is to promote attractivenessof Takamatsu City and Kagawa Prefecture and to establish a sustainablecommunity. For the goal, we develop active citizens who act voluntarily
and positively for the local community. In this program, we provide anopportunity that young people in Takamatsu make positive change to act
positively for a sustainable and attractive community.
(1) To appeal the attractiveness and problems of the local community toyoungsters who are responsible in the future.
(2) To provide development opportunity that youngsters objectively thinkand act to create positive change in the community.
(3) To develop network between JCI Takamatsu and local governments
and private companies through this project. The network will create bigger
movement.
(4) To inform participants and visitors of the project about JCI. To establish
reputation of JCI and develop members.
Overview : We, JCI Takamatsu, decided high school students as main target of thisproject in order to reach the goal because they are responsible in thefuture of the local community and they can act practically.
We did three program “Station Lunch Contest”, “Short Movie Contest” and“Funny Photo Contest”. We organize the executive committee with local
government and private companies.
We did publicity for every high schools in Kagawa Prefecture through theBoard of Education of Kagawa. Six high schools participated to thisproject.
We chose Takamatsu Station as a venue of the main event of the project
because it is the central station at Takamatsu and there are 12,000
passengers per day.
Detail of the programs follows…
(1) Station Lunch Contest
For this program, 30 high school students in 5 teams participated.
i. Station lunch called Ekiben is lunch box and sold in stations or trains.
Ekiben use local famous product and food. Ekiben is very good way toappeal local specialties to visitors. Each team of high school students didplanning of recipe of lunch box, cooked prototype of the lunch box, didtasting of it, and sold the lunch boxes at the event. High school students
actively researched about local specialties and provide ideas to use them.
ii. We provided opportunity that many visitors at Takamatsu Station andparticipants of the event became to know about good point of local food
through tasting and selling at the real station.
iii. The original lunch boxes produced by each team were reviewed byexperts of food in contest form. In order to encourage high school
students, a company selling lunch boxes participated this project and theywould sell the winner lunch box at their shop. It will provide opportunitythat consumers to buy lunch boxes will become to know good points oflocal food in long term.
http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38647

3/11 ページ

JCI

14/05/02 19:08(2) Short Movie Contest
For this program, 25 high school students in 5 teams participated.
i. Each team of high school students produced under 15 minutes’ shorttime movies to find the attractiveness of local community by their own
ideas. This program provided opportunity that high school students
research attractiveness of local community by themselves and think aboutpromotion.
ii. Experts helped high school students to create movies.
iii. The movies were broadcasted at big screen at Takamatsu Station.
Many visitors at Takamatsu Station became to know attractiveness of localcommunity.
iv. The movies were reviewed by experts in contest form. The best movie
was awarded.
(3) Funny Photo Contest
For this program, 25 high school students in 5 teams participated.
i. Each team of high school students took funny pictures in good sceneries
or with specialties of Kagawa prefecture. Students provided flexible ideas
and perspective to local famous places or specialties. This programprovided opportunity that high school students research attractiveness of
local community by themselves and think about promotion.
ii. During the event 64 works were exhibited at Takamatsu Station. It
provided opportunity that many visitors and citizens at the station became
to know attractiveness local community.
iii. These works were also uploaded on Facebook. The best work wasawarded in contest in the vote of “Good!” on Facebook to broadcast tocitizens who cannot come to the event.
We focused following points to promote participation of high school
students.
i. Briefings to students and teachers at their school
ii. We chose Takamatsu Station as the venue of the event to appeal morecitizens because Takamatsu Station is the central station in Takamatsu
and there are 12,000 visitors per day.
iii. We did public relations on local TV, Radio and newspaper.
iv. We published 200 posters at major place of Takamatsu.
Results : POSITIVE CHANGE
Active citizens increased because of local governments, citizens, andcorporation who actively participate this project.
Participants: 71 high school students, 7 teachers and about 5,000 citizens
who is parents of students and visitor of Takamatsu Station-Participants of high school students did POSITIVE CHANGE. They
answered at questionnaires as follows.
-- What is good point of this project?
I have learned attractiveness of the local community (34%), Planning ofthem has been realized (29%), networking between other high school
students (24%)-- How do you change through this project?
I have learned importance of appeal of attractiveness of the localcommunity (96%), I have learned about the local community more (92%), I
love the local community much more (79%), I have interested in action toactivate the local community (87%).
-Impressions of participation of this project-- I have learned specialties and local food of Kagawa.
-- It was very good opportunity to think about specialties of Kagawa.
-- I hope more people will know about specialties of Kagawa.
NETWORKING-6 schools, 3 companies and 3 collaborator want to participate future
project of JCI Takamatsu to create sustainable community.
-The work of winner of Lunch Box Contest is sold at Takamatsu Station.
http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38647

4/11 ページ

JCI

14/05/02 19:08

Many citizens can find specialties of the local community through the lunchbox. 10 boxes are sold per day in average.
-It was introduced in local TV station (it covers over 2 million people), local
newspapers (257 thousand papers per day), community papers (26thousand per month) . Many citizens have opportunity to findattractiveness of local community. Participants of high school students had
confidence to see these news.
-Before this project, few high school students knew about JCI Takamatsu(96%). After this project, many high school students know about JCITakamatsu.
Actions Taken : At year of 2013
January ~ March: Start of planning.
March: Meetings with administrators of Takamatsu Station.
March ~ August: 4 times meetings with high school students
April: Request for cooperation to the Board of Education of Takamatsu
City and Kagawa Prefecture to promote the project.
April: Meetings with broadcast experts for Short Movie Contest.
July: Board of JCI Takamatsu passed the budget of this project.
July ~ August: Request for submission of Funny Photo Contest to highschools.
August: The first trial for Lunch Box Contest.
September 8: Meeting about prototype of Lunch Box with 5 teams of highschool students.
September 22: The main event.
September: Report to collaborators or sponsors about the project.
Questionnaires to participants.
November: Board of JCI Takamatsu passed the closing of this project.
Recommendations : -In each program, we did many briefing about promotion of attractivenessof local community before working. Students had free ideas and took own
action because we respected independence of each team during theprogram. We provided the opportunity that students think about
attractiveness and problems of local community on their own initiative.
-Over our prospect students leaned many things. e.g..
-- The teams cooperated with each other instead of the Contest form.
-- They learned importance of appearance, manner, and cleanliness toselling lunch boxes.
-- Many students celebrate the winner even if they could not win thecontest.
-- They reflected their own conduct through others’ active attitude.
-- News in local newspaper showed that students learned fun andhardships to promote attractiveness of local community. Many citizens
became to know this project by JCI Takamatsu.
-- We could spread the name of JCI to teachers and parents through thisproject. However, we should take more effort to spread our movement tocitizens by continuous collaboration with other organization.

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38647

5/11 ページ

JCI

14/05/02 19:08

Page 3

1

Award Category criteria

The object of this program by JCI Takamatsu is topromote attractiveness of Takamatsu City and Kagawa
Prefecture and to establish a sustainable community.
- For the object, we develop active citizens who act
voluntarily and positively for the local community. In
this program, we provide an opportunity that young
people in Takamatsu make positive change to act
positively for a sustainable and attractive community.
Object of each program follows…
- Lunch Box Contest
Youngsters learn about importance and fun to service
to local community through planning, making, tastingand selling of the lunch box.
- Short Movie Contest
Youngsters find attractiveness of local community andlearn about importance of network with other citizens.
- Funny Photo Contest
Youngsters learn that attractiveness of local
community is available in usual scenery.
This project align to (1) impact (2) motivation in theJCI Plan of Action- This project made sustainable impact to local
community because this project is stand on networking
between JCI Takamatsu and local governments andcompanies.
- This project inspired the high school students’motivation to act for one goal through collaboration
with each other.
The board of JCI Takamatsu passed the budget before
execution.
$2500 were sponsored by 25 companies to improve
this project sustainable.
When the board of JCI Takamatsu passed the closingof this project, the difference between the budget andthe closing was about $200 because of publishing moreposters for larger promotion.
Promotion of JCI Mission
We provided opportunity that attitude of high school
students cause POSITIVE CHANGE through actively
http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38647

6/11 ページ

JCI

14/05/02 19:08participating to this project. We provided development
opportunity that high school students grow ACTIVE
CITIZENS through this project.
Promotion of JCI Vision
Network of active young citizens was created because
active action made good spiral to improve.

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38647

7/11 ページ

JCI

14/05/02 19:08

Page 42Award Category criteria

1142-Before the event-- Planning of this project-- Promotion and briefing of this project tocollaborators and sponsors.
-- Promotion for participation-- Budget control-- Rehearsal and preparation-During the event-- Control of the event-- Security-- Taking care of experts-After the event-- Application and report for collaborators andsponsors.
-- Questionnaires to participants.
-- Closing report

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38647

8/11 ページ

JCI

14/05/02 19:08

Page 53Award Category criteria- 5000/12,000 visitors of Takamatsu Station
recognized our project through the event. It shows theimpact of this project and number of citizens who haveinterested in attractiveness of local community.
- About 500 access on Facebook during the event.
- 250 lunch boxes sold at the event were sold out only
in one hour.
- We could provide opportunity that many citizens
became to know specialties of local community andrecognized attractiveness of local community.
- We could provide opportunity that high school
students learn importance of attractiveness of localcommunity. They will spread it to their own
community.
- The lunch box company took benefit by selling lunchboxes of the winner’s recipe.

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38647

9/11 ページ

JCI

14/05/02 19:08

Page 64

Award Category criteria- We developed network between us and local
governments and companies.
- Members of JCI Takamatsu were inspired anddeveloped their skill through this project.
- Flesh ideas of high school students are very goodhints to solve the problems of local community.
- High schools students have positive thinking thatthey should be the leading role on promotion of
attractiveness of local community.
- Member of JCI Takamatsu also made POSITIVECHANGE because of communication with high school
students who have flexible way of thinking.
- We developed network with many local organizations
and companies through this project. We can takeadvantage of each strength and complement ourweakness by each other.

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38647

10/11 ページ

JCI

14/05/02 19:08

Page 7

5

Award Category criteria- We developed network between us and localorganizations and companies for the next project.
- Youngsters changed positively through experience ofreal world that cannot be learned at the school (e.g.
selling of lunch boxes).
To improve this project, we should collaborate withmore citizens. We should do more effective promotion
to get more collaboration of other organizations.

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38647

11/11 ページ