Online Certificate
March 2011
Setting the standard

eFinancialCareers

Key information
Certificate type

Worldwide traffic

DigitalUnique Browsers
Page Impressions

Metric type

Daily averageMonthly total

73,559731,941

1,317,232
22,690,174

Web traffic

Domains
ABC headline
73,559 Daily average Unique Browsers

Period1 March 2011 to 31 March 2011Market sector
Consumer - classified - recruitment

www.efinancialcareers.co.uk
http://jobs.efinancialcareers.co.uk
www.efinancialcareers.com
http://jobs.efinancialcareers.com
www.efinancialcareers.sg
www.efinancialcareers.fr
http://jobs.efinancialcareers.sg
http://emploi.efinancialcareers.fr
www.efinancialcareers.hk
http://jobs.efinancialcareers.hk
See page 2 for more domains

Contact details
eFinancialCareers Ltd
Neil Clark
EMEA Client Marketing Manager
Tabernacle House
16/28 Tabernacle StreetLondon
EC2A 4DD
020 7997 7987
nclark@efinancialcareers.com
www.efinancialcareers.com

This certificate is supported by the following organisations
ABC Ref:20985/20110524ABCE3/17476261

Online Property: Certificate of Activity
For the period: 1 March 2011 - 31 March 2011
Property Name: eFinancialCareers

Daily Qualifying Worldwide Traffic
Daily Average
73,559731,941

Unique Browsers
Page Impressions

Monthly Qualifying Worldwide Traffic
Monthly Total
1,317,232
22,690,174

Unique Browsers
Page Impressions

Domains/URLs
This lists the domains and any specific URLs that represent 95% or more of the Page Impressions certified, listed in descending order.
Where specific URLs are stated this indicates that the traffic included is limited to just these URLs (in addition to any domains listed).
www.efinancialcareers.co.uk
http://jobs.efinancialcareers.co.uk
www.efinancialcareers.com
http://jobs.efinancialcareers.com
www.efinancialcareers.sg
www.efinancialcareers.fr
http://jobs.efinancialcareers.sg
http://emploi.efinancialcareers.fr
www.efinancialcareers.hk
http://jobs.efinancialcareers.hk
http://news.efinancialcareers.co.uk
www.efinancialcareers.it
www.efinancialcareers-gulf.com
www.efinancialcareers.com.au
http://jobs.efinancialcareers.com.au
http://lavori.efinancialcareers.it
http://jobs.efinancialcareers-gulf.com
www.efinancialcareers.de
http://jobs.efinancialcareers.de
http://theedgesingapore.efinancialcareers.com
http://actu.efinancialcareers.fr
www.efinancialcareers.ch
www.efinancialcareers-canada.com
www.efinancialcareers.cn
http://students.efinancialcareers.co.uk
http://jobs.efinancialcareers.ch
http://jobs.efinancialcareers-canada.com
http://news.efinancialcareers.com
http://news.efinancialcareers.sg
www.efinancialcareers.ie
http://jobs.efinancialcareers.cn
http://fr.efinancialcareers.ch
http://news.students.efinancialcareers.co.uk
www.efinancialcareers.lu
http://jobs.efinancialcareers.ie
http://emploi.fr.efinancialcareers.ch
www.efinancialcareers.nl
http://offresfinance.agefi.fr
http://banen.efinancialcareers.nl
http://emploi.efinancialcareers.lu
www.efinancialcareers.jp
http://news.efinancialcareers.hk
http://jobs.financeasia.efinancialcareers.com
www.efinancialcareers.be

Page 2 of 6

Online Property: Certificate of Activity
For the period: 1 March 2011 - 31 March 2011
Property Name: eFinancialCareers

Daily Activity
UniqueBrowsers
87,372
83,01686,93873,16645,95848,28086,47489,94091,83988,66968,59443,30850,74682,86986,53881,56580,61068,22842,654
48,83983,02390,676
91,56083,242
68,603
43,162
48,954
83,77688,986
84,26078,493Date
01-Mar-11
02-Mar-11
03-Mar-11
04-Mar-11
05-Mar-11
06-Mar-11
07-Mar-11
08-Mar-11
09-Mar-11
10-Mar-11
11-Mar-11
12-Mar-11
13-Mar-11
14-Mar-11
15-Mar-11
16-Mar-11
17-Mar-11
18-Mar-11
19-Mar-11
20-Mar-11
21-Mar-11
22-Mar-11
23-Mar-11
24-Mar-11
25-Mar-11
26-Mar-11
27-Mar-11
28-Mar-11
29-Mar-11
30-Mar-11
31-Mar-11

Page
Impressions
919,849
877,420855,275
686,675
381,509436,423938,747
966,201
955,828
864,026
654,247
362,163460,595
905,139
887,272
820,460
801,487
648,581345,960
441,749
933,009947,768
905,586
820,871635,738
350,153439,212918,064
914,726
841,568
773,873
Unique Browsers

120,000
100,000
80,00060,00040,00020,000012345678

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Page Impressions

1,200,000
1,000,000
800,000
600,000
400,000
200,000
012345678

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31Counting System
This site used Adobe (Omniture BU), SiteCatalyst (www.omniture.com) to count the data supporting this certificate.

Page 3 of 6

Online Property: Certificate of Activity
For the period: 1 March 2011 - 31 March 2011
Property Name: eFinancialCareers

Audit Opinion by ABC
We have examined the activity records and other data required to certify compliance with the industry-agreed JICWEBS standards for the period
covered by this Certificate of Activity. Our examinations were made in accordance with established procedures and included such tests and otheraudit procedures we considered necessary. In our opinion the activity shown in this certificate is fairly stated and the other data contained therein are
fairly stated in all respects material to the activity.
While ABC has conducted checks to gain confidence in the authenticity and validity of the original traffic, we have expressly not audited for thepresence of any App traffic not disclosed to us by the media owner, or for fraud or negligence.
This product is registered with ABC by eFinancialCareers Ltd.

Media Owner Statement
eFinancialCareers, a Dice Holdings company, serves the global financial community as one of the leading network of career sites for professionals
working in banking and the financial markets and those firms seeking to employ them. For financial services professionals our mission is to provide thebest job opportunities, job market news and analysis, salary surveys and career advice. For customers our mission is to help companies engage withand hire the most qualified finance professionals around the world. With sites in 14 markets and 5 languages across North America, Europe, theMiddle East and Asia-Pacific, our specialty focus and our audience of highly-skilled banking and finance professionals enable employers to reach hardto-find, experienced candidates. eFinancialCareers is designed for the specific needs of the financial services professional: the job opportunities
available are from companies around the world and cover a wide choice of positions for investment bankers, traders, asset managers, analysts, riskmanagers, treasurers, auditors, CFOs, graduate trainees and many others in the financial community. Job seekers can carry out highly targeted job
searches, set up search agents and post resumes; and we publish job market news, analysis and advice to help them make well-informed careerdecisions. eFinancialCareers' journalists around the world ensure that essential news and advice on hiring trends, pay and professional development
is regularly updated. For students and those interested in getting into the industry, the eFinancialCareers Student Centre provides help and insight into
beginning a career in finance whilst giving employers an ideal place to source the brightest and best entering the workplace. eFinancialCareers'
expanding international network of sites enables recruiters and employers to access the best talent in financial centres around the world. The job
posting process enables hiring managers to specify their exact requirements and include questions within the application process. Our advertising
options enable employers to highlight their employment brand and our resume database search allows customers to locate candidates withspecialised skill-sets quickly and efficiently.

About ABC
ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABCprovides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.
The ABC Board consists of 16 media owners, media agencies, advertisers and trade body members – with 25 per cent of the Board representing thedigital sector. The Board make strategic decisions as to how ABC is run and each industry sector is represented by a Reporting Standards Group.
ABC was established in the UK in 1931 and is a founder member of the International Federation of ABCs (IFABC). ABC’s digital arm was establishedin 1996 and was united with ABC under one brand with a new identity and integrated structure in March 2011. ABC works with JICWEBS (JointIndustry Committee for Web Standards) to deliver common international standards for measuring digital reach, engagement and loyalty, as well as
creating common standards for good practice throughout the industry.
For further information please visit www.abc.org.uk or contact us at: ABC, Saxon House, 211 High Street Berkhamsted, Hertfordshire, HP4 1AD, UK
Tel: +44 (1442) 870 800 or info@abc.org.uk.

About this certificate
This certificate was issued on 24 May 2011. The data included is derived from a return of circulation prepared by the publisher: eFinancialCareers Ltd.
The Publisher has certified that the data has been reported in accordance with ABC reporting standards. If an audit or inspection reveals a material
difference ABC will revise and re-issue the certificate together with an audit/inspection report detailing the changes. For details of audit or inspection
reports issued or the reporting standards and procedures, please contact ABC.
ABC cannot accept responsibility for mistakes or omissions although every care is taken to ensure that the information is correct. This certificate is thecopyright property of the Publisher and ABC.
This certificate expires on 30 June 2012 unless ABC has issued a new certificate before that date.

Glossary of Terms
UNIQUE BROWSER: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie.
This metric does not measure a person. Instead, it is a measure of a device through which a person interacts with a website, in common with allmeasurement software. Counting of Unique Browsers may overstate or understate the real number of individual devices concerned due to factors suchas dynamic IP address allocation, significant levels of uniformity in IP and browser configurations operating through a proxy, cookie blocking andcookie deletion. Other device identifiers may be allowed as Unique Browser identifiers when they can be proved in an auditable manner to bepersistent and consistent across the domains being measured. Unless otherwise stated, the Unique Browser data refers to worldwide UniqueBrowsers.
DAILY UNIQUE BROWSERS: This is the de-duplicated net number of Unique Browsers for the day. Unless otherwise stated the Unique Browser data
refers to worldwide activity.
DAILY AVERAGE (DERIVED): This is the sum of each day’s traffic divided by the total number of days. Unique Browsers are not de-duplicatedPage 4 of 6

Online Property: Certificate of Activity
For the period: 1 March 2011 - 31 March 2011
Property Name: eFinancialCareers
between days.
WEEKLY UNIQUE BROWSERS: This is the de-duplicated net number of Unique Browsers for the week. Unless otherwise stated, the UniqueBrowser data refers to worldwide activity.
WEEKLY AVERAGE (DERIVED): This is the sum of each week’s traffic divided by the total number of weeks. Unique Browsers are not de-duplicatedbetween weeks.
MONTHLY UNIQUE BROWSERS: This is the de-duplicated net number of Unique Browsers for the month. Unless otherwise stated, the UniqueBrowser data refers to worldwide activity.
MONTHLY AVERAGE (DERIVED): This is the sum of each month’s traffic divided by the total number of months. Unique Browsers are not deduplicated between months.
PAGE IMPRESSION: A file, or combination of files, sent to a valid browser as a result of that browser’s request being received by the server.
Automated Page Impressions will be broken out if greater than 5% of the total.
In effect, one request by a valid browser should result in one Page Impression being claimed. The counted Page Impression may not necessarily be infocus and all content may not be fully visible in the browser window. In most cases, a single request from a browser causes the server to send several
files to satisfy the request. For example, the server may send an HTML file followed by several associated graphic images, audio files and other files
such as stylesheets. A single request from a browser may also cause the server to send several additional HTML files to build a frameset. The sitemust ensure that all additional files are excluded when counting the claimed number of Page Impressions. Generally, subject to the guidance
principles issued by the auditor, directly attributable user-initiated requests for content (typically mouse clicks) can be used to count Page Impressions,
whether served in HTML, Ajax, Flash or other environments.
AUTOMATED PAGE IMPRESSION: A Page Impression sent to a valid browser as a result of an automatic process.
If a valid browser (i.e. a connection to the site from a valid browser) requests a page and subsequently the page is refreshed, or another contentbearing page is sent, at a time interval set by the site to that same browser, then both the original page request and all subsequent refreshed pages
are deemed to be valid Page Impressions but the later are known as Automated Page Impressions. The fact that the subsequent pages result from an
automated process does NOT make those pages invalid. The browser has, by default, made a valid request for all subsequent pages. Hence, theresulting Page Impressions are deemed to be valid and can therefore be claimed.
Automated Page Impressions are therefore valid logged records that represent pages normally requested automatically by the browser, without theneed for human action - for example automated price/news/score updates, text tickers, slide-show sequences or automated tours. All Audit Certificatesmust carry a breakdown of the totals of Automated Page Impressions from the overall Page Impression total where such traffic forms 5% or more of theoverall Page Impression count.
VISIT: A series of one or more Page Impressions, served to a valid Unique Browser, which ends when that Unique Browser has not made a Page
Impression for a 30-minute period.
A Visit is effectively a near-continuous burst of activity by a valid Unique Browser. In addition to Page Impressions, the media owner can use otherauditable logged events carrying valid Unique Browser identifiers to calculate this metric if desired.
VISIT DURATION: The total time in seconds for all Visits of two or more Page Impressions, divided by the total number of Visits of two or more Page
Impressions. Hence, the totals are averages.
In order to measure Visit Duration, a first and last Page Impression record must exist for each Visit. Therefore, Visits of only one page are excluded,since no interval can be established. Note that, in addition to Page Impressions, the media owner can use User-Initiated Logged Events to calculate
this metric if desired. This would enable Visit Duration to allow for the last page of every Visit (and so measure single-page Visits).
AV PLAY: A file request by a valid browser for AV content.
This can be measured in either of the following ways:
AV Play Event - A client-side play event representing the start of data processing made by a valid browser, which is not recorded concurrently with anevent of the same type.
AV Request - A server-side indicator of a media file successfully served to a valid browser. (Success is defined as transfer of content, so where thebytes sent are greater than zero).
Automated AV Play - An AV Play started by a valid browser as a result of an automatic process.
REQUESTED DOWNLOAD: A request for a non-HTML file executable offline.
SEARCH: The first Page Impression sent to a valid browser as a result of that browser’s search request being received by the server.
In effect, one search request by a valid browser should result in one Search being claimed. This requires that the site, and hence the audit, canidentify the first Page Impression served in response to a search request from a valid browser and differentiate this first results page from any others.
The Search total for a site is distinct from its Page Impression total – Searches are a subset of valid Page Impressions.
DOMAIN: A name that represents one or more IP addresses (typically web servers) owned by the media owner or its agents.
URL: A string of characters identifying where a networked content resource is available and the mechanism for retrieving it.
SYNDICATED CONTENT: Content served by a third party into the certified site’s Page Impressions, or content served by the certified site into a third
party’s Page Impressions. Syndicated content may or may not be included in certified traffic.
INVALID TRAFFIC: Traffic generated by site development activity, whether by the site or by third parties, and by automated search engines, indexers,robots, spiders etc.
ABC excludes this internal and non-human traffic. The global ABC/IAB list of robots and spiders is available from the technical area on
www.abc.org.uk.
USER-INITIATED LOGGED EVENT: Any logged event that can be attributed to a particular Unique Browser.
ONLINE JOB APPLICATION: The submission to a server of an application form or a CV by a valid browser. The content of the application
form or CV submitted is NOT reviewed as part of the audit. The site must provide auditable evidence of submission, such as a "thank you"
Page Impression or a redirect to a “success” URL.
ONLINE JOB REFERRAL: A Click on a link within a job listing to a URL specified by a Recruiter.
EMAIL JOB REFERRAL: A Click on a mailto link within a job listing intended for the submission of applicant information and/or a CV to a

Page 5 of 6

Online Property: Certificate of Activity
For the period: 1 March 2011 - 31 March 2011
Property Name: eFinancialCareers
recruiter.
RSS JOB REFERRAL IN: A Page Impression to a URL specified by a Recruiter served to a valid user as a result of redirection from a linkin an RSS feed job listing clicked on by that user.
JOB APPLICATION REQUESTED DOWNLOAD: A Requested Download of a job-related document.
JOB CLICKOUT: Is defined as "A Click to an external (non-native) destination.
This metric can also be known as 'Referral” or “Departure'".
CV REGISTRATION: A Page Impression served after a valid user has submitted a CV into the database of a recruitment site.
NEW CV REGISTRATION: A Page Impression served upon submission of a new CV into the database of a recruitment site from a valid
browser active on that site.
ACTIVE CV REGISTRANT: A Registered User Account that has either made at least one New CV Registration or updated an existing CV
in the month.
CV DETAILS PAGE IMPRESSION: A valid Page Impression that contains the particulars for a single CV only.
For a more comprehensive glossary of digital media terms please go to help on: www.abc.org.uk/jargon
Certificate issued by ABC, Saxon House, 211 High Street, Berkhamsted, Hertfordshire, UK +44 (1442) 870800

Page 6 of 6