Generation M Design Award 2017

Aim and Vision
Generation M Design Award aims to encourage young fashion designers to showcase andintroduce their modest fashion designs to the fashion world. Generation M Design Award ismore than just a competition. It is an indicator of quality, perfection in design and readinessto make a name in the fashion industry. The award is recognized worldwide and has gotten
the attention of design oriented companies, professionals and players in the market. Winning
this award will be a mark of excellence & an important milestone for young designers andcertainly a stepping stone in advancing their careers.

The Competition Brief
The first of its kind in Japan, Generation M Design Award aims toencourage young fashion designers to expand their reach in themodest fashion industry globally.
The theme for this year’s competition is Style & Modesty: where
designers are required to design stylish and innovative ways toexpress modesty in the women fashion.
The competition is open to all students of fashion schools which areappointed by the Halal Expo Japan 2017 Organizing Committee. If
you have not much experience or you’re currently studying afashion related course but you believe that you have a flair forfashion and you have something to show to the modest fashionindustry, we’d love to see your ideas.
Finalists will be required to make their garments and showcase
them on our runway show on 21st November 2017 Tuesday, where
the overall winner will be selected and crowned, Generation M
Fashion Designer of the year 2017.

Qualified ApplicantsApplicants should be undergraduates of below mentioned
Fashion Schools
Malaysia : Management & Science University

Community College Malaysia
Setapak Vocational College KL
Indonesia: Islamic Fashion InstituteJapan: All fashion school student in Japan

Entry Requirements
Stage One – Application & Design Entries
Deadline – 31st July 2017 Monday 11:59pm
Participants are required to submit the following:• Application form
• Three (3) drawings/photos of designs;
in Three(3) sheets of A4-sized portrait orientation material• Design portfolio;
In Three(3) sheets of A3-sized landscape orientation material
Email to Mr Yokoyama
of Halal Expo Japan 2017 Organizing Committee
yokoyama@halalmedia.jp
Only six (6) qualifiers from each school will be selected and will be
notified via email by 11th August 2017 Friday.

Entry Requirements
Stage Two – The Semi Finals from August to Oct 2017
The organizing committee will visit the six (6) qualifiers at theirrespective schools. The selected participants will present thethree (3) drawings/photos of designs to the visiting organizing
committee for interviews.
Only nine (9) qualifier from all applicants will be chosen toproceed on to the final stage of the competition.
The nine (9) finalist will be selected after presentation andinterview at their respective schools.

Entry Requirements
The Final Stage- The Competition on 21st November 2017 Tuesday
Finalists will showcase three (3) garments at Generation M
Design Award Catwalk Show on 21st November 2017 Tuesday.
Finalists are responsible for styling their outfits to complement
their garments. Organizer provides models, and No fee isrequired to enter the competition, but there will be no funding
from Organizer for materials, hair and make-up, postage ofgarments or travel/accommodation and others. The costs must
be covered by the participants.

Judging Criteria & Prize
Judging of entries will be based on the following criteria:- Clarity of inspiration- Quality of ideas- Quality of design- Styling of garment- Originality- Practicality
The First Prize: JPY200,000
The Second and Third Prize will be announced later.
The Award Winner will be selected at Generation M DesignAward 2017 Catwalk show on 21st November 2017 Tuesday.