Realizing ONWARD VISION 2030

April 6, 2023

Onward Holdings Co., Ltd.
© Copyright 2007-2015 ONWARD HOLDINGS CO.,LTD.

Realizing ONWARD VISION 2030◼

This material has been prepared based on the opinions we received from major domestic andinternational institutional investors following the announcement of ONWARD VISION 2030 in April

2021, and supplements information to deepen mutual understanding with stakeholders.
◼

We plan to release an updated version of ONWARD VISION 2030 in April 2024.

123

Clarifying the ‘desired image’ inCommunicating thoughts

Updated growth strategy for achieving

ONWARD VISION 2030

behind the Five Strategies for

ONWARD VISION 2030 post-COVID-19

realizing the desired image

2030

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Desired Image

2024

2021
ONWARDVISION
2030

2023
To beannounced
Announced

Announced

in April 2023

© Copyright 2007-2015 ONWARD HOLDINGS CO.,LTD.

1

in April 2021

in April 2024

Evolving into acustomer-centriccompany, making thebest use of employees’
diverse strengths

Awareness of the Business Environment
Customers’ values and needs are definitely changing as we enter the post-COVID-19 era.
Seizing change as an opportunity, we are aiming for sustainable growth through strategies
that leverage our Group’s strengths.
Environmental changes to focus on

Diversification of people’s values⚫
⚫

Image of our post-COVID-19 growth strategy
Corresponding
strengths

Consumption in pursuit of “individuality”
Pursue satisfaction not only in fashion, but
lifestyle in general

Themes to focus on

Expanding customer contact points⚫

Brand value

Maintain existing customer base andexpand to younger customers

Expand brands to meet a diverse range ofcustomer needsMaximizing lifetime value⚫

High quality

Ｓ

Sustainability in the apparel industry
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⚫
⚫
⚫

Shift from the model of mass-production andmass-consumption
Expand long-life design and secondary
distribution
Expanding demand for sustainable fashion

Appealing with prices that matchquality
Personnel(Planning skills,customer service skills)⚫

Further strengthen product appeal tosatisfy customers⚫

Focus on full-price sales

Expanding customer base interested insustainable fashion© Copyright 2007-2015 ONWARD HOLDINGS CO.,LTD.

2

Proposals for general lifestyledemand, transcending apparel

Sustainable management
Sustainability⚫

Strengthen sustainable
brands/productsOur Group’s Strengths
Drawing on the strengths of our Group centered on human resources, we will achieve
our ‘desired image’ through the co-creation of value with customers.
Source of value creation in our Group

Diverse range of personnel⚫ Creators with personality• Consistently creating value, from planning up
to design, production, and sales

Co-creating value with customers

Diverse range of brand values in the apparel businessHigh quality
standard business

Unique valuebusiness• Design skills for competing as a team⚫ High-quality sales personnel• Proposing products that suit customers’
lifestyles
Enlarging
ScenesCustomer base of 4.8 million⚫ ONWARD CROSSET• Promoting an OMO strategy that allows
customers go back and forth between physicalstores and online, and to touch products fromonline stores in physical stores

Copyright © ONWARD HOLDINGS CO., LTD.

• Improving quality and service with courteous
responses unique to brick-and-mortar storesand timely online feedback

Production system for achieving high quality, innovation, andsustainability⚫ Achieving high quality through domestic⚫ Providing value for different lifestyles• Creating new values and lifestyles in various
fields while leveraging our productdevelopment and sales capabilities• Showed strong performance during thepandemic and is expected to grow as a corebusiness in the post-COVID-19 era

B2B businessproduction• Combining the high technical capabilities of skilledworkers with the latest digital technology in theproduct manufacturing process⚫ Smart factories• Implementing IoT systems to increase efficiency fromorders to production and delivery, and to achieve leanmanufacturing© Copyright 2007-2015 ONWARD HOLDINGS CO.,LTD.

3

Lifestyle business adapting
to a variety of scenes⚫ Achieving stable business growth• In addition to the uniform business, welaunched the new platform services businessto develop OEM and ODM businesses,
opening up smart factory functionality tooutsiders

Neo-businessmodel businessOur Group’s Desired Image
In line with our basic policy for realizing our ‘desired image’, we will evolve into acustomer-centric management style that capitalizes on the diverse personalities ofour employees through direct and two-way communication between our customers
and Group personnel.
We aim to be a corporategroup that enriches people’s
daily lives.

PeopleBasic policies forrealizing our‘desired image’Customers

Copyright © ONWARD HOLDINGS CO., LTD.

Onward Group Mission
Statement

Enriching and addingcolor to people’s lives
while caring for theplanet

Enrich people’s lives by
providing quality goods
and experience value

Respond to thediversifying ‘obsessions’of people and become aclose part of their dailylives

PlanetProviding sustainable valuethat is environmentallyfriendly.

© Copyright 2007-2015 ONWARD HOLDINGS CO.,LTD.

4ValueCo-creation

GroupPersonnel

FY2030Desired Image

Evolving into acustomer-centriccompany, making thebest use of employees’
diverse strengths

Targets and Five Strategies for Realizing Our Desired Image
We will pursue the Five Strategies set out in ONWARD VISION 2030 and realize our’desired image’.

BasicPolicies

Enrich people’s lives by providing quality
goods and experience value

Target 2

Target 1

Targets⚫

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⚫

1FiveStrategies

Strengthen connections withexisting customers looking forquality goods and experiences
Gain new customers by
expanding customer contactpoints
Maintain and expand customer
base in the B2B domain

Transform the ApparelSegment business model45

⚫

⚫

2

Respond to the more diverse
lifestyles and preferences ofpeople following COVID-19
Provide a diverse range ofproducts and values
In an era where just going out
wearing clothes for special
occasions is not enoughAccelerate growth in theLifestyle Segment

Strengthen B2B business© Copyright 2007-2015 ONWARD HOLDINGS CO.,LTD.

Target 3

Provide products and valuethat cater to the ‘obsession’of lifestyle in general
Enlarging Scenes

Maintain and expand acustomer base that is‘obsessed’ with fashion⚫

Respond to the diversifying ‘obsessions’ ofpeople and become a close part of their
daily lives

Practice sustainablemanagement⚫

Practice sustainable fashion as
one of Japan’s leading longestablished apparel companies
A diverse range of personnel is
one of our strengths. Practicehuman capital management torealize further success3

Evolve into a company where
diverse and unique personnel
can exhibit their strengths

5Promote sustainable managementthat pursues coexistence with theenvironment⚫