2020ᖺᗘTOHOKU DXሿ㹼DX-ࢹࢪࢱࣝࢺࣛࣥࢫࣇ࢛࣮࣓࣮ࢩࣙࣥ-ࡢᮏ㉁࡟㏕ࡿ㹼

DX᥎㐍
➨1ᅇ

㻰㼄䛸䛿䠛䡚ᡂຌ䛧䛯௻ᴗ䛾≉ᚩ䛻Ꮫ䜆䡚

2021/3/15

ᰴᘧ఍♫㻹㻭㻷㻻㼀㻻䜻䝱䝢䝍䝹
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Contents1.

⮬ᕫ⤂௓࣭ᑟධ

2.

㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽

3.

DXࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

4.

DXࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண
࠙ఇ᠁ࠚ

5.

ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽

6.

DXࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

7.

⤖ࡧCopyright © MAKOTO CAPITAL inc. ALL Rights Reserved2⮬ᕫ⤂௓࣭ᑟධ

ࣉࣟࣇ࢕࣮ࣝ
ᗂ⛶ᅬࡢ㡭࠿ࡽ୍㈏ࡋ࡚ࢹࢪࢱࣝᢏ⾡࡟ゐࢀ࡚࠸ࡿࠊࢹࢪࢱࣝࢿ࢖ࢸ࢕ࣈୡ௦ࠋ
ᮾ໭ᆅ᪉࡛ࡈά㌍ࡉࢀࡿⓙᵝࡢⓎᒎ࡟㈨ࡍࡿࠊ஦ᴗ๰㐀࣭஦ᴗኚ㠉ࢆ࠾ᡭఏ࠸ࡋ࡚࠾ࡾࡲࡍࠋෳཻ ऴ‫) خ‬8.8'20(+,'(.,
େනखగༀ‫ܨ‬ӨαϱγϩτΡϱήʀ౦ࣁʀϓΟϱχύϱθΨϱ୴౲୉ࡗැࡘࢤड़ਐɽ౨๼୉ָ୉ָӅ௪৶޽ָ઒ߊर྅՟ఖଖɽ
εήϜέεηͶͱυζνϩકྲྀαϱγϩνϱφͳ͢ͱӁྋϟʖΩʖʀۜ༧‫ۂ‬ʀ઒໵ঐऀʀঘജ
‫ʹ͵ۂ‬͹έϧ΢Πϱφ΃͹৿‫֋ۂࣆو‬൅ʀ302Ҍ݇ʀϑζϋηυϣʖυϨζΥϱηʀυʖνմੵʀ৿‫֋ۂࣆو‬൅Ͷॊࣆ‫ޛ‬ɼ0$.272Ͷࢂժɽ';Νϟ΢ϱͳͪ͢કྲྀαϱγϩτΡϱή͹ϕϫϓΥρεϥψϩͳ͢ͱɼେනखగༀͶम೜ɽҲൢऀ஄๑ਕ';1(;772+2.8 ཀྵࣆɼҲൢऀ஄๑ਕ౨๼ូτʖϔϩ ཀྵࣆɽʴಚқ෾໼ʵ
ʀυζνϩٗढ़Ν༽͏ͪࣆ‫ۂ‬૓ଆʀࣆ‫ۂ‬รַʤકྲྀࡨఈʀ‫ۂ‬ແրવʀࣰૹ๏๑‫ݗ‬౾౵ʥʀυζνϩٗढ़Ν༽͏ͪ‫ۂ‬ແրવʤ୴͏Ͳ͏Ζςʖϩ͗ໃ͏ͪΌɼޮਜ਼͵఑Ҍ͗Ն೵ʥ
ʀ302ʤϕϫζΥέφझྪΝ໲Κ͵͏ητʖέϙϩξʖ؇ཀྵʥʴ޹͘͵΍͹ʵʀώ΢έςʖϨϱήʤ%DQGLW)ͳ͏͑Ϝ΢ψʖώ΢έͲ౨๼஦Νۨ͜॰ͮͱ͏Ήͤʥʀྼ࢛୵‫ٽ‬ʤͬ͵ΊͶ౨๼Ͷ‫ັڷ‬Ν࣍ͮͪ͹ͺΠτϩ΢ͳϠϪ͹෼‫͖ޢ‬ΔͲͤʥʀβϩϓʤԾघͮͿ͵͹Ͳʹ͵͖ͪ͟ࢨ಍͚ͫ͠͏Ήͦʥʴಝٗʵʀಢ঑ʤ߻঑෨ͲώϨφϱͲͪ͢ɽΩϧΨίͺԽҮ͹‫Ͳܐؖ‬઒Δ೧େͲͤʥ
ʀಕҌ಼ʤҲౕߨͮͪ৖ॶ͵Δஏਦໃ͢Ͳߨ͜Ήͤʥ
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ࢳ࢙ࢵࢡ࢖ࣥ
⚾ࡣࠊ௨ୗࡢࡼ࠺࡞Ẽᣢࡕ࡛ࢭ࣑ࢼ࣮࡟ཧຍࡋ࡚࠾ࡾࡲࡍࠋ

¾ ⮬㌟䛾ពᛮ䛷ཧຍ䛧䛶䛔䜛

¾ DX䜢⬌ᩓ⮯䛔䚹⮬ศ䛻䛿㛵ಀ䛺䛔䚸䛣䜜䜎䛷䛾↝䛝ቑ䛧䛸ᛮ䜟䜜䛶䛔䜛᪉䛜ከ䛔䛾䛷䛿䛺䛔䛛䠛䛸ᛮ䛳䛶䛔䜛䚹¾ DX䛻䛴䛔䛶䜒䜔䜒䜔䛧䛶䛔䜛䝫䜲䞁䝖䜢ᣢ䛳䛶䛔䜛᪉䜘䜚䜒䚸䜒䜔䜒䜔䛩䜛䜋䛹䜒䜎䛰ᴫせ䜢ᥗ䜑䛶䛔䛺䛔᪉䛜ከ䛔䛾䛷䛿䛸ᛮ䛳䛶䛔䜛䚹¾ ▱㆑䛸䛧䛶ᩍ䛘䜛䛸䛔䛖䜘䜚䚸♫ෆ䛷ྲྀ䜚⤌䜏䜢㉳䛣䛩䜘䛖䛺ලయⓗ䛺᪉ἲㄽᣢ䛳䛶ᖐ䛳䛶䛔䛯䛰䛝䛯䛔䛸ᛮ䛳䛶䛔䜛䚹¾ ᑠ䛥䛺䛣䛸䛷䜒䛹䜣䛹䜣㉁ၥ䛧䛶䜋䛧䛔䛸ᛮ䛳䛶䛔䜛䚹

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4⮬ᕫ⤂௓࣭ᑟධ

ࢳ࢙ࢵࢡ࢖ࣥ
ⓙࡉࢇࡣ௒᪥ࠊ࡝࠺࠸࠺ᛮ࠸࡛ࡇࡢࢭ࣑ࢼ࣮࡟ཧຍࡉࢀ࡚࠸ࡲࡍ࠿㸽ⓙ䛥䜣䛾௒䜒䚸୍ᗘᲴ༺䛧䛧䜎䛧䜗䛖䚹¾ 䛤⮬㌟䛾ពᛮ䛷ཧຍ䛥䜜䛶䛔䜎䛩䛛䠛ୖྖ䛻ゝ䜟䜜䛶ཧຍ䛥䜜䜎䛧䛯䛛䠛¾ DX䛻䛴䛔䛶䜒䜔䜒䜔䛧䛶䛔䜛䝫䜲䞁䝖䛿䛒䜚䜎䛩䛛䠛䜒䜔䜒䜔䛩䜛䜋䛹䜒䜎䛰ᴫせ䜢ᥗ䜑䛶䛔䛺䛔䛷䛩䛛䠛¾ ▱㆑䛸䛧䛶యᚓ䛩䜛䛯䜑䛻ཧຍ䛥䜜䛶䛔䜎䛩䛛䠛ᐇ㝿䛾ྲྀ䜚⤌䜏䛾䛯䜑䛷䛩䛛䠛¾ 䛣䛾䝉䝭䝘䞊䛷ఱ䜢ᣢ䛳䛶ᖐ䜚䛯䛔䛷䛩䛛䠛ఱ䜢㉁ၥ䛧䛯䛔䛷䛩䛛䠛

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5⮬ᕫ⤂௓࣭ᑟධ

௻ᴗࣉࣟࣇ࢕࣮ࣝ
MAKOTO࢟ࣕࣆࢱࣝࡣࠊMAKOTOࢢ࣮ࣝࣉෆࡢࣉࣟࣇ࢙ࢵࢩࣙࢼࣝࣇ࢓࣮࣒࡜ࡋ࡚ࠊᮾ໭
ࡢ㉳ᴗᐙᵝ࣭௻ᴗᵝࡢᨭ᥼࡟≉໬ࡋࡓࢧ࣮ࣅࢫࢆᮾ໭Ⓨ࡛ᥦ౪ࡋ࡚࠸ࡲࡍࠋ
఍♫ᴫせ
఍♫ྡ⛠
ᮏ♫

ᰴᘧ఍♫MAKOTO࢟ࣕࣆࢱࣝ
ᐑᇛ┴௝ྎᕷ

࣑ࢵࢩࣙࣥ౯್๰㐀ࡢ௙⤌ࡳࢆᮾ໭࡟ᐇ⿦ࡍࡿࡇ࡜࡛
⏘ᴗࡢ࣏࣮ࢺࣇ࢛ࣜ࢜ࢆ่⃭ࡋࡘ࡙ࡅࡿ

ࣅࢪࣙࣥࣘࢽ࣮ࢡ࡞⏕ࡁ᪉࡟࠶ࡩࢀࡓᣢ⥆ྍ⬟࡞♫఍஦ᴗෆᐜࣇ࢓ࣥࢻ஦ᴗ

࢔ࢡࢭ࣮ࣛࣞࢱ࣮஦ᴗ

⤒Ⴀࢥࣥࢧࣝࢸ࢕ࣥࢢ஦ᴗ

ᮾ໭ࡢ㉳ᴗᐙᵝࢆ୺࡞ᑐ㇟࡜ࡋ࡚ࠊ

ᮾ໭ࡢ㉳ᴗᐙᵝࢆᑐ㇟࡜ࡋ࡚๰ᴗึ

ᮾ໭ࡢ௻ᴗᵝࢆᑐ㇟࡜ࡋ࡚᪂つ஦ᴗฟ㈨ࡸ኎ୖ㐃ືᆺࡢᢞ㈨ࢆ⾜ࡗ࡚࠸ᮇࡢẁ㝵࠿ࡽࣁࣥࢬ࢜ࣥᨭ᥼ࡢሙࢆ

ࡢ❧ୖࡸ᪤Ꮡ஦ᴗࡢᨵၿࢆໟᣓⓗ࡟ࡲࡍࠋࡲࡓࠊ㉳ᴗࢆ┠ᣦࡍ᪉ࠎ࡬ࡢ

ࡈᥦ౪ࡋ࡚࠸ࡲࡍࠋ

ࡈᥦ᱌ࡍࡿࠊ௻ᴗㄢ㢟࡟ᐤࡾῧࡗࡓ

ࢧ࣏࣮ࢺࡶ✚ᴟⓗ࡟⾜ࡗ࡚࠸ࡲࡍࠋ

ࣇࣝ࢝ࢫࢱ࣐࢖ࢬᆺࡢࢥࣥࢧࣝࢸ࢕
ࣥࢢࢧ࣮ࣅࢫࢆᥦ౪ࡋ࡚࠸ࡲࡍࠋ

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6⮬ᕫ⤂௓࣭ᑟධ

ᙜ♫ࡢᙉࡳከᵝ࡞ேᮦ࡟ࡼࡾࠊྛ㡿ᇦࡢ࢚࢟ࢫࣃ࣮ࢺࡀ஦ᴗ❧ࡕୖࡆࡢࢧ࣏࣮ࢺ࡟࠶ࡓࡾࡲࡍࠋ

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Finance㔠⼥ᶵ㛵ࡸࣇ࢓ࣥࢻฟ㌟⪅ࡀ๰ᴗᮇࡢࣇ
࢓࢖ࢼࣥࢫࢆࢧ࣏࣮ࢺ

×

Digital Transformation

×Business Development

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ᅜෆ኱ᡭࢥࣥࢧࣝࢸ࢕ࣥࢢࣇ࢓࣮࣒࡛
DX㛵㐃ࣉࣟࢪ࢙ࢡࢺࡢ⤒㦂⪅ࡀᑐᛂࢫࢱ࣮ࢺ࢔ࢵࣉࡢ๰ᴗࡸࣞ࢞ࢩ࣮௻ᴗ
ࡢ෌ᘓࢆᡭ᥃ࡅࡓ⤒㦂⪅ࡀᑐᛂ7⮬ᕫ⤂௓࣭ᑟධ

䝁䞁䝃䝹䝔䜱䞁䜾஦ᴗ≉ᐃ䛾㡿ᇦ䜔ศ㔝䛻㝈ᐃ䛩䜛䛣䛸䛺䛟䚸ᵓ᝿⟇ᐃ䡚ᴗົタィ䡚ᐇ⏝໬䞉ᐃ╔ᨭ᥼䛸୍Ẽ㏻㈏䛧䛯䝃
䝫䞊䝖䜢⾜䛳䛶䛚䜚䜎䛩䚹
ᵓ᝿⟇ᐃ
ㄢ㢟タᐃ㻛
ᡓ␎タᐃ

ᴗົタィ
ィ⏬⟇ᐃ

ᐇ⏝໬䞉ᐃ╔ᨭ᥼ᴗົ䛾ぢ䛘䜛໬䞉⢭⦓໬᤯ ウ㆟䜢㏻䛨䛯䚸㈗♫䛜ྲྀ䜚⤌䜐䜉䛝ㄢ㢟㻛䝔䞊䝬䛾タᐃ᤯ ᐇ⌧䛻ྥ䛡䛯䝻䞊䝗䝬䝑䝥䛾సᡂ䛺䛹᤯ ⤒Ⴀᒙ䞉⟶⌮⫋䞉⌧ሙ➼䚸ᶓ᩿ⓗ䛺䝠䜰䝸䞁䜾䛻䜘䜛ᴗົ䛾ㄪᰝ䚸ྛே䛸䛾ㄆ㆑᧿䜚ྜ䜟
䛫
䛺䛹

㛤Ⓨ㻼㻹㻻

䝯䞁䝞䞊
䝖䝺䞊䝙䞁䜾ᨭ᥼᤯ 㻔㛤Ⓨ䛜క䛖ሙྜ㻕䝅䝇䝔䝮㛤Ⓨ䛾㐍ᤖ⟶⌮᤯ 䝬䝙䝳䜰䝹ᩚഛ䚸♫ෆ䝉䝭䝘䞊㛤ദ䛺䛹ᘢ♫䛜ᥦ౪䛩䜛䝃䞊䝡䝇
9 䝥䝻䝆䜵䜽䝖ไ䝝䞁䝈䜸䞁䝁䞁䝃䝹䝔䜱䞁䜾
9 䜰䝷䜲䜰䞁䝇ᙧᡂᨭ᥼
9 㻰㼄䜰䝗䝞䜲䝄䝸䞊ᅾிࡢ㢮ఝ௻ᴗ

ฟᡤ䠖㼃㼑㼎䝸䝃䞊䝏

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㻤⮬ᕫ⤂௓࣭ᑟධ

⤒Ⴀ䛾䝕䝆䝍䝹໬䜢ຍ㏿䛩䜛䝩䝽䜲䝖䝨䞊䝟䞊䛾సᡂᙜ♫䛿᪂ᆺ䝁䝻䝘䛻䜘䜛ᵓ㐀ኚ໬䜢ᮾ໭኱ᡭ㻛୰ሀ௻ᴗᵝ䛾ኚ㠉ᶵ㐠䛸ᤊ䛘䚸⤒Ⴀ䛾䝕䝆䝍䝹໬䛻ᚲせ䛺᝟ሗ䜢⧳䜑䛯䝩䝽䜲䝖䝨䞊䝟䞊䜢సᡂ䛧䜎䛧䛯䚹ϙϭ΢φϘʖϏʖ͹‫಼ࡎى‬༲ᮾ໭ᆅ᪉䛾䝕䝆䝍䝹໬䛾⌧≧䜢ศᯒ䛧䚸᪂ᆺ䝁䝻䝘䜴䜲䝹䝇䛻䜘䜛ᙳ㡪䛷ᾋ䛝᙮䜚䛺䛳䛯ປാ⏕⏘ᛶ䛾ㄢ㢟䛻䛴䛔䛶ㄝ᫂䛧䛶䛚䜚䜎䛩䝕䝆䝍䝹ኚ㠉䜢㻟䛴䛾䝇䝔䝑䝥䛻ษ䜚ศ䛡ᐃ⩏䛧䚸ẁ㝵ⓗ䛻╔ᡭ䛩䜛䛣䛸䛷ᐇ⌧䛥䜜䜛䝕䞊䝍⤒Ⴀ䛾ጼ䜢ㄝ᫂䛧䛶䛚䜚䜎䛩

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ᙜ♫䛜ㄪᰝ䛧䛯ᆅ᪉௻ᴗ䛾ඛ⾜஦౛䜢♧䛧䚸䝕䞊䝍⤒Ⴀ䛻ᑐᛂ䛧䛯యไ䛵䛟䜚䛾䝥䝻䝉䝇䛻䛴䛔䛶ㄝ᫂䛧䛶䛚䜚䜎䛩

㻥⮬ᕫ⤂௓࣭ᑟධ

䜿䞊䝇⤂௓䐟
ఀ⸨ᛅ䜶䝛䜽䝇䝩䞊䝮䝷䜲䝣ᮾ໭ᰴᘧ఍♫䚸ᘢ♫ᢞ㈨ඛ䛷䛒䜛ᰴᘧ఍♫㻭㼐㼍㼚㼟㼛㼚㼟䛸ඹྠ䛷
ᮾ໭Ⓨ䛂㻸㻼䜺䝇㟂せண 䛻ᇶ䛵䛟ᩱ㔠య⣔䝅䝭䝳䝺䞊䝍䞊ᵓ⠏䛃䜢ᐇ᪋䛧䛶䛚䜚䜎䛩䚹

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10⮬ᕫ⤂௓࣭ᑟධ

䜿䞊䝇⤂௓䐟
ఀ⸨ᛅ䜶䝛䜽䝇䝩䞊䝮䝷䜲䝣ᮾ໭ᰴᘧ఍♫䚸ᘢ♫ᢞ㈨ඛ䛷䛒䜛ᰴᘧ఍♫㻭㼐㼍㼚㼟㼛㼚㼟䛸ඹྠ䛷
ᮾ໭Ⓨ䛂㻸㻼䜺䝇㟂せண 䛻ᇶ䛵䛟ᩱ㔠య⣔䝅䝭䝳䝺䞊䝍䞊ᵓ⠏䛃䜢ᐇ᪋䛧䛶䛚䜚䜎䛩䚹㟂せண 䝰䝕䝹
㻞㻜㻝㻢㻚㻥

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㻞㻜㻞㻜㻚㻠

㟂せண ⤖ᯝ
㻞㻜㻞㻜㻚㻡

㻞㻜㻞㻜㻚㻢

䈈ண㻔㼒㼛㼞㼑㼏㼍㼟㼠㼕㼚㼓㻕⤫ィ䞉ᶵᲔᏛ⩦඲䛶䛾஦ᴗᡤ䛻䛚䛔䛶⌧≧䛾ண ㄗᕪ䜢኱ᖜ䛻ᨵၿ䛧䚸㻭㻵䜢⏝䛔䜛䛣䛸䛷㟂せண 䛻䛚䛔䛶ẖ᭶㻝㻜䝖䞁௨ୖ䛾⢭ᗘྥୖ䜢㐩ᡂ൨෇༢఩䛷䛾䝁䝇䝖๐ῶ䛻ᡂຌ䚹᭦䛻᪂つ஦ᴗ䛸䛧䛶እ㈍䜒ど㔝䛻ධ䜜䜛䊻඲ᅜ䛷൨

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㻝㻝⮬ᕫ⤂௓࣭ᑟධ

䜿䞊䝇⤂௓䐠
⚟ᓥ䛾䜶䝛䝹䜼䞊ᑠ኎௻ᴗᵝ䛻ᑐ䛧䛶䚸
ᮾ໭Ⓨ䛂䝕䞊䝍䝗䝸䝤䞁⤒Ⴀ䛻ྥ䛡䛯DXᡓ␎䞉ᑟධᨭ᥼䝥䝻䝆䜵䜽䝖䛃䜢ᐇ᪋䛧䛶䛚䜚䜎䛩䚹DX๓䞉DX᥎㐍㐣⛬䛤䛸䛾䝕䞊䝍䛾఩⨨䛵䛡ᩚ⌮DX䛻䜘䜛ᮍ᮶ീ

㢳ᐈ᥋Ⅼ䛛䜙㒊ศⓗ䛻䛧䛛ྲྀᚓ䛷䛝䛶䛔䛺䛔䝕䞊䝍䜢ព㆑ⓗ䛻ྲྀᚓ䛩䜛䛣䛸䠄䝕䝆䝍䝷䜲䝊䞊䝅䝵䞁䠅䛻䜘䜚䚸௻ᴗᵝ䛺䜙䛷䛿䛾᪂䛧䛔䝡䝆䝛䝇䝰䝕䝹䜢ᥦ᱌䚸ኚ㠉䛻ྥ䛡䛯ලయⓗ䛺䝻䞊䝗䝬䝑䝥䜢ᥦ♧→䝒䞊䝹ᑟධ䛾䜏䛺䜙䛪䚸㢳㢳ᐈ᝟ሗ䛛䜙᪂つ஦ᴗ䛾✀䛜຾ᡭ䛻ฟ䛶䛟䜛≧ἣ䜢ᵓ⠏
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12⮬ᕫ⤂௓࣭ᑟධ

ࠕDXࢭ࣑ࢼ࣮ࠖ࢔ࣥࢣ࣮ࢺ࠿ࡽぢࡿᮾ໭ࡢ⌧≧ཤ䜛㻝᭶㻞㻜᪥䚸ᮾ໭⤒῭⏘ᴗᒁ୺ദ䛂㻰㼄䝉䝭䝘䞊䛃䛜㛤ദ䛥䜜䜎䛧䛯䚹䛭䛾䜰䞁䜿䞊䝖⤖ᯝ䜢䚸ู㏵ᮾ
໭௻ᴗ㻡㻢㻢♫䛻ㄪᰝ䛥䜜䛯䛂䝕䝆䝍䝹໬䛾≧ἣ䛻ಀ䜛䜰䞁䜿䞊䝖ㄪᰝ䛃䛸䛸䜒䛻ぢ䛶䛔䛝䜎䛧䜗䛖䚹https://www.tohoku.meti.go.jp/s_joho/topics/201221.html

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13⮬ᕫ⤂௓࣭ᑟධ

ࠕDXࢭ࣑ࢼ࣮ࠖ࢔ࣥࢣ࣮ࢺ࠿ࡽぢࡿᮾ໭ࡢ⌧≧㻰㼄䜈䛾䜲䝯䞊䝆䛿㔊ᡂ䛥䜜䛶䛝䜎䛧䛯䛜䚸㊊ඖ䛷䛿䜎䛰䜎䛰ྲྀ䜚⤌䜏䛜῝໬䛧䛶䛚䜙䛪䚸䛂㻰㼄䝒䞊䝹䞉㻰㼄䝋䝸䝳䞊䝅䝵䞁䛃䜢ᮇᚅ䛩䜛ኌ䛜ከ䛔䛸䛔䛖⤖ᯝ䛸䛺䜚䜎䛧䛯䚹㻰㼄䛾䜲䝯䞊䝆䛜⌮ゎ䛷䛝䛯䛛䜲䝯䞊䝆䛷䛝䛯ศ㔝䛿䛹䛖䛔䛖ศ㔝䛛䠄」ᩘᅇ⟅䠅⌮ゎ࡛ࡁ࡞࠿ࡗࡓ㻝㻚㻤㻑᪂つ஦ᴗ௻⏬࣭㛤Ⓨ
㻝㻣㻚㻤㻑

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㻡㻡⪅

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㻣㻟ᅇ⟅
㻔㻠㻢⪅㻕

⌮ゎ࡛ࡁࡓ
㻥㻤㻚㻞㻑

ࠕ㻰㼄ࢶ࣮࣭ࣝ㻰㼄ࢯ࣮ࣜࣗࢩࣙࣥࠖᑟධ
㻤㻞㻚㻞㻑

ࠕDXࢭ࣑ࢼ࣮ࠖࢆ㏻ࡌ࡚ࠊྛ⪅ࡈ࡜࡟DXࡢᴫᛕ➼࡟ࡘ࠸࡚⌮ゎࡀ࡞ࡉࢀ࡚࠸ࡿ㈍኎࣭Ⴀᴗ࣭࢜ࣇ࢕ࢫ࣮࣡ࢡ࣭ࣂࢵࢡ࢜ࣇ࢕ࢫ࣭⌧ሙ࡞࡝ᵝࠎ࡞㒊⨫ࡢຠ⋡໬ࢆ⾜࠺ࠊᏲࡾࡢ㻵㼀࡟⣣࡙ࡃࠕ㻰㼄ࢶ࣮࣭ࣝ㻰㼄ࢯ࣮ࣜࣗࢩࣙࣥࠖ࡟ᮇᚅࡍࡿኌࡀከ࠸

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14⮬ᕫ⤂௓࣭ᑟධ

ࠕDXࢭ࣑ࢼ࣮ࠖ࢔ࣥࢣ࣮ࢺ࠿ࡽぢࡿᮾ໭ࡢ⌧≧ேᮦ୙㊊䞉ேᮦ୙㊊䛻㉳ᅉ䛩䜛䝔䞊䝬タᐃ୙඲䛛䜙ከ䛟䛾௻ᴗ䛜㻰㼄䛻ྥ䛡䛶⾜ື䛷䛝䛶䛔䛺䛔≧ἣ䛜⥆䛝䚸㐍ᤖ䛾ከ䛟䛿䝕䝆䝍䜲䝊䞊䝅䝵䞁䚹䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䛿ഹ䛛䛻㻝㻑䛾䜏䛷䛧䛯䚹ᐇ㝿䛻㻰㼄䜢⾜䛖䛯䜑䛾ㄢ㢟䛿ఱ䛰䛸ᛮ䛖䛛䠄」ᩘᅇ⟅䠅ᚲせᛶࡀ࡞࠸
㻝㻜㻚㻤㻑㺡㺼㺚㺼㺞㺷㺢㺵㺻㺛㺪㺉㺎㺰㺎㺚㺌㺻㻝㻑ࡑࡢ௚㻜㻚㻝ⓒ୓෇㸦㻜㻚㻞㻑㸧ᮍ╔ᡭ㻠㻑ಙ㢗࡛ࡁࡿእὀඛ
㻣㻚㻣㻑

㈝⏝
㻝㻡㻚㻠㻑

䝕䝆䝍䝹໬䛾㐍ᤖ≧ἣ䛿䛔䛛䛜䛷䛩䛛䠛

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㻝㻟㻜ᅇ⟅
㸦㻡㻡⪅㸧

ேᮦ୙㊊
㻠㻟㻚㻤㻑

ࢸ࣮࣐ࡢタᐃ
㻞㻞㻚㻟㻑

ேᮦ୙㊊࣭ேᮦ୙㊊࡟㉳ᅉࡍࡿࢸ࣮࣐タᐃ࡟࡚
඲యࡢ6๭ᙉࢆ༨ࡵࡿ

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ࢹࢪࢱࣛ࢖ࢮ࣮ࢩࣙࣥ
㻤㻑

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㻡㻢㻢♫

ࢹࢪࢱ࢖ࢮ࣮ࢩࣙࣥ
㻤㻞㻑㊊ඖ࡛ࡣࢹࢪࢱࣝࢆ㥑౑ࡋࡓࣅࢪࢿࢫᵓ⠏ࢆ⾜࠺⊃⩏࡛ࡢࢹࢪࢱࣝࢺࣛࣥࢫࣇ࢛࣮࣓࣮ࢩࣙࣥࢆᐇ᪋ࡍࡿ
௻ᴗࡣഹ࠿࡟1%࡛࠶ࡾࠊࢹࢪࢱ࢖ࢮ࣮ࢩࣙࣥࡀ኱᐀

15⮬ᕫ⤂௓࣭ᑟධ

ࠕDXࢭ࣑ࢼ࣮ࠖ࢔ࣥࢣ࣮ࢺ࠿ࡽぢࡿᮾ໭ࡢ⌧≧㻞㻠㻑䛾఍♫䛜㻰㼄ᡓ␎䜢⟇ᐃ䛧䛶䛔䜎䛩䛜䚸ᢞ㈨ண⟬䛜ᚑ᮶䛾㻵㼀ண⟬㏻䜚䛻䛧䛛⤌䜎䜜䛶䛚䜙䛪䚸ྛ♫༢య䛾⮬ຓດຊ䛷䛾㐍ᤖ䛻ㄢ㢟䛜䛒䜛≧ែ䛷䛩䚹䡿䢚䡸䢚䡼䢕໬䛾㐍ᒎ䜔䡿䢚䡸䢚䡼䢕䢇䢚䡸䢚䢄䡹䛾ᑐᛂ䛻ྥ䛡䛯ᡓ␎䛾⟇ᐃ䛻䛴䛔䛶䛣䛾䠍ᖺ㛫䛷᝟ሗ䝅䝇䝔䝮䛻䛛䛡䛯㈝⏝䛿䛹䛾䛟䜙䛔䛷䛩䛛䠛ᮍᅇ⟅㻞㻑⟇ᐃ῭࣭⟇ᐃ୰
㻞㻠㻑㻝㻜㻜㻜୓෇௨ୖ
㻞㻑㻝㻜㻜୓෇௨ୖ㻝㻜㻜㻜୓෇ᮍ‶
㻟㻞㻑

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㻡㻢㻢♫

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㻡㻢㻢♫

ᮍ╔ᡭ࣭ᮍᐃ
㻣㻢㻑㻝㻜㻜୓෇ᮍ‶㻢㻠㻑4ศࡢ1ࡢ௻ᴗࡀDX࡟ྥࡅࡓᡓ␎ࢆ⟇ᐃ

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96%ࡢ௻ᴗࡀ
DXࢶ࣮࣭ࣝDXࢯ࣮ࣜࣗࢩࣙࣥᑟධࡢࡳࢆ
ண⟬ࡢ㒔ྜ࡛๓ᥦ࡜ࡏࡊࡿࢆᚓ࡞࠸

16⮬ᕫ⤂௓࣭ᑟධ

ᮏࢭ࣑ࢼ࣮ࡢᵓᡂ
ᮏ䝉䝭䝘䞊䛷䛿䚸 ⓙᵝ䛜ᣢ䛴㻰㼄䛻ᑐ䛩䜛⌮ゎ䜢ᨵ䜑䛶䇾䜋䛠䛧䛯䇿䛖䛘䛷䚸ᡂຌ௻ᴗ䛾≉ᚩ䛸䚸ᮾ໭௻ᴗᵝ䜈䛾ලయⓗ䛺᪉㔪䜢䛤ᥦ᱌⮴䛧䜎䛩䚹ᮏ᪥• ⮬ᕫ⤂௓䞉ᑟධ• 䠄ᨵ䜑䛶䠅㻰㼄䛸䛿䠛• 㻰㼄䝒䞊䝹㻛㻰㼄䝋䝸䝳䞊䝅䝵䞁䜈䛾㐣ᗘ䛺ᮇᚅ䛿䜔䜑䜎䛧䜗䛖• 㻰㼄䜢ྲྀ䜚⤌䜎䛺䛛䛳䛯ሙྜ䛾ᮍ᮶ண䛆ఇ᠁䛇• ᮾ໭௻ᴗ䛿㻰㼄䛻䛹䛖ྲྀ䜚⤌䜐䛾䛛䠛• 㻰㼄䜢ྲྀ䜚⤌䜣䛰ሙྜ䛾ᮍ᮶ண• ⤖䜃᫂᪥• ᡂຌ౛䞉ኻᩋ౛䛆ఇ᠁䛇• 䝽䞊䜽䝅䝵䝑䝥䠖㈗♫㻰㼄≧ἣ䛾ᩚ⌮

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17

Contents1.

⮬ᕫ⤂௓࣭ᑟධ

2.

㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽

3.

DXࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

4.

DXࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண
࠙ఇ᠁ࠚ

5.

ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽

6.

DXࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

7.

⤖ࡧCopyright © MAKOTO CAPITAL inc. ALL Rights Reserved18㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽DXࡢᚲせᛶ
㻰㼄䛸䛿䚸㻝㻜ᖺᚋ䛾ᮍ᮶䛻㏻⏝䛩䜛䝡䝆䝛䝇䜢䚸㻵㼀໬䛸䛂䛭䜒䛭䜒ㄽ䛃䛷௒䛾䝡䝆䝛䝇䜢ኚ㠉䛩䜛䛣䛸䚹䛭䛾䛯䜑䛻䛿䚸ே䞉▱ᜨฟ䛧䞉᝟ሗ䛾ኚ㠉䛜ᚲせ䛰䛜䚸䜋䛸䜣䛹䛾௻ᴗ䛜⾜䛘䛶䛔䛺䛔䚹ᴫせ౛ࢫࢸࢵࣉ㻜㻦
ࢹࢪࢱ࢖ࢮ࣮ࢩࣙࣥ
㸦ࢹࢪࢱࣝ໬㸧༢య䝍䝇䜽䛻ᑐ䛩䜛䝕䝆䝍䝹ᢏ⾡䛾ᑟධ䛻䜘䜛ᴗົຠ⋡໬䞉䝁䝇䝖๐ῶ䠄䝕䝆䝍䝹䛾᥋Ⅼ䜢ᵓ⠏䠅•••ᢲ༳䛾㟁Ꮚ໬
ㄳồ᭩ධຊ䛾⮬ື໬఍㆟ᙧែ䛾㟁Ꮚ໬ࢫࢸࢵࣉ㻜㻚㻡
ࢹࢪࢱࣛ࢖ࢮ࣮ࢩࣙࣥ

ᴗົ䝥䝻䝉䝇䛻ᑐ䛩䜛䝕䝆䝍䝹ᢏ⾡䛾ᑟධ䛻䜘䜛䝕䝕䞊䝍཰㞟䞉ᴗົຠ⋡໬䞉䝁䝇䝖๐ῶ䠄䝕䝆䝍䝹䛻䜘䜚䚸䝥䝻䝉䝇䛛䜙ே䜢㝖እ䠅

•
•
•
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ᢲ༳ᴗົ䛾⮬ື໬ㄳồ᭩Ⓨ⾜䛾⮬ື໬᳨ᰝᕤ⛬䛾⮬ື໬ཷⓎὀ䛾⮬ື໬

ಠ▔ⓗ䛺DXᡓ␎䜢䜎䛪⟇ᐃ

DX
䝇䝔䝑䝥1:
䝕䞊䝍䝗䝸䝤䞁⤒Ⴀᴗົ䝕䞊䝍䛸ィᩘ䝕䞊䝍䜢⤌䜏ྜ䜟䛫䛶୍ᣓ䛧䛶ศᯒ䞉ゎᯒ䛧䛯⤖ᯝ䜢ඖ䛻䚸⤒ႠពᛮỴᐃ䜢ᐇ᪋䠄䝕䝆䝍䝹᥋Ⅼ䛛䜙䛾᝟ሗ䜢⤒Ⴀ䛻฼⏝䠅䝇䝔䝑䝥2:
䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䠄䝕䝆䝍䝹ኚ㠉䠅ᴗົ/ཎ౯⟶⌮/㉎㈙/㈍኎䝕䞊䝍➼䛾䝸䜰䝹䝍䜲䝮ᢕᥱ䛻䜘䜛• ᴗົ䝥䝻䝉䝇䛾⡆␎໬/඲య᭱㐺໬• ඃⰋ䛺ᥦ᱌/䝡䝆䝛䝇䛾௬ㄝసᡂ• ⤒Ⴀᣦᶆ䛾䝕䝆䝍䝹໬ᴗົ䝕䞊䝍䛸ィᩘ䝕䞊䝍䜢⤌䜏ྜ䜟䛫䛯〇ရ䞉䝃䞊䝡䝇๰ฟ䚸䝡䝆䝛䝇䝰䝕䝹㌿᥮•䠄䝕䝆䝍䝹᥋Ⅼ䛛䜙䛾᝟ሗ䜢ඖ䛻஦ᴗ䜢ኚ㠉䠅

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䝕䝆䝍䝹䜢୰ᚰ䛸䛧䛯᪤Ꮡ஦ᴗ䛾⨨䛝᥮䛘䠄㈚䛧DVD→䝛䝑䝖㓄ಙ䠅䝕䝆䝍䝹䜢ά⏝䛸䛧䛯᪂つ஦ᴗ䛾ᐇ᪋䠄䝺䞁䝍䜹䞊→䜹䞊䝅䜵䜰䠅19㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽ලయⓗ࡞DXᡂຌ౛䝇䝖䝸䞊䝭䞁䜾㓄ಙ኱ᡭ䛂㻺㼑㼠㼒㼘㼕㼤䛃䛿䚸㢳ᐈయ㦂䠄㻯㼄䠅䜢➨୍⩏䛻⪃䛘䛯㏫⟬䛷䛾ᡓ␎䛷䝕䝆䝍䝹䝡䝆䝛䝇䜢ᙧᡂ䛧䜎䛧䛯䚹䜎䛯䝕䝆䝍䜲䝊䞊䝅䝵䞁䜢㣕䜀䛧䚸㎿㏿䛻䡿䢚䡸䢚䡼䢕䢀䢓䢙䡹䢈䡧䡬䢎䡬䡸䡪䢙䜢ᐇ⌧䛧䜎䛧䛯䚹7ᖺ

2ᖺᙜ᫬䚸ᗑ⯒ᆺ䛜୺ὶ䛰䛳䛯䝺䞁
䝍䝹DVD䜢䛂Web⏦㎸䛾㒑㏦ᆺ䛃䛻䛩䜛䛸㢳ᐈ฼౽ᛶ䛜ୖ䛜䜛䛾䛷䛿䛺䛔䛛䛸⪃䛘䚸䝡䝆䝛䝇䜢㛤ጞ䚹ྡ๓䛿䛂Netflix䛃㢳ᐈ䛾ᒚṔ䝕䞊䝍䛛䜙䝺䝁䝯䞁䝗ᶵ⬟䜢ᐇ⿦䚹ḟ➨䛻⢭ᗘ䛜ྥୖ䛧䚸㢳㢳ᐈ䛾㉎㈙㔞䜒ቑຍ䝕䝆䝍䝷䜲䝊䞊䝅䝵䞁䝕䞊䝍䝗䝸䝤䞁⤒Ⴀᮏ࿨䛰䛳䛯䝛䝑䝖㓄ಙ䝡䝆䝛䝇䜢㛤ጞ䚹ᐙ㟁䝯䞊䜹䞊䛻䝸䝰䝁䞁௦䛾୍㒊䜢㈇ᢸ䛩䜛௦䜟䜚䛻䝪䝍䞁䜢タ⨨䛧䛶㈔䛖䛣䛸䛷䚸㢳ᐈᑟ⥺ᵓ⠏䛻ᡂຌ䚹᪥ᮏ䛷䛿ẖᖺ䚸䝃䞊䝡䝇㢳㢳ᐈ‶㊊ᗘ1఩䚹䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁ฟᡤ䠖㻺㼑㼠㼒㼘㼕㼤♫㻴㻼
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20㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽DXࡢ
ࡢ⌧≧ᵝ䚻䛺䝕䝆䝍䝹ᢏ⾡䜢౑䛖䜲䝯䞊䝆䛾㻰㼄䛰䛜䚸⌧ᅾྲྀ䜚⤌䜎䜜䛯䜿䞊䝇䛾✀㢮䛿ᑡ䛺䛔䛷䛩䚹≉䛻㢳ᐈ᥋Ⅼ䜢ᣢ䛴௻ᴗ䛜⾜䛖㢳ᐈ౯್䜢ྥୖ䛥䛫䜛䝕䝆䝍䝹䝬䞊䜿䝔䜱䞁䜾䛜୺ὶ䛸䛺䛳䛶䛔䜎䛩䚹ฟᡤ䠖䝪䝇䝖䞁䝁䞁䝃䝹䝔䜱䞁䜾䜾䝹䞊䝥♫䝺䝫䞊䝖
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21㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽DXࡢ⌧≧ᡂຌ䛧䛯㻰㼄䛾ྲྀ⤌䛷䛿䚸኱⫹䛺஦ᴗ௬ㄝ䛸䛸䜒䛻䝔䜽䝜䝻䝆䞊䞉ேᮦ㓄⨨➼䛾ᡓ␎䜢ᵓ⠏䛧䛶䛔䜛䜿䞊䝇䛜ከ䛔䛷䛩䚹䜎䛯ᡓ␎䜀䛛䜚⪃䛘䛶䛔䛶䜒⾜ື䛷䛝䛺䛔䛛䚸ኻᩋ䛩䜛⾜ື䛻䛺䜛䛣䛸䛜䛒䜚䜎䛩䚹ฟᡤ䠖䝪䝇䝖䞁䝁䞁䝃䝹䝔䜱䞁䜾䜾䝹䞊䝥♫䝺䝫䞊䝖䚸䝬䝑䜻䞁䝊䞊䞉䜰䞁䝗䞉䜹䞁䝟䝙䞊♫䝺䝫䞊䝖
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22

Contents1.

⮬ᕫ⤂௓࣭ᑟධ

2.

㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽

3.

DXࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

4.

DXࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண
࠙ఇ᠁ࠚ

5.

ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽

6.

DXࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

7.

⤖ࡧCopyright © MAKOTO CAPITAL inc. ALL Rights Reserved

23

DXࢶ
ࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

㻰㼄䝒䞊䝹㻛㻰㼄䝋䝸䝳䞊䝅䝵䞁䜈䛾ᮇᚅ๓ᅇ䜰䞁䜿䞊䝖䛷䜒㻰㼄䝒䞊䝹㻛㻰㼄䝋䝸䝳䞊䝅䝵䞁䜈䛾ᮇᚅ䛜኱䛝䛔䛸䛔䛖⤖ᯝ䛷䛧䛯䛜䚸⤒⏘┬䛾㐣ཤ㈨ᩱ䛂㻰㼄䝺䝫䞊䝖䛃䛷䜒ྠᵝ䛾グ㏙䛜䛒䜚䜎䛧䛯䚹䜲䝯䞊䝆䛷䛝䛯ศ㔝䛿䛹䛖䛔䛖ศ㔝䛛䠄」ᩘᅇ⟅䠅᪂つ஦ᴗ௻⏬࣭㛤Ⓨ
㻝㻣㻚㻤㻑

ィ
㻣㻟ᅇ⟅
㻔㻠㻢⪅㻕

ࠕ㻰㼄ࢶ࣮࣭ࣝ㻰㼄ࢯ࣮ࣜࣗࢩࣙࣥࠖᑟධ㻤㻞㻚㻞㻑㈍኎࣭Ⴀᴗ࣭࢜ࣇ࢕ࢫ࣮࣡ࢡ࣭ࣂࢵࢡ࢜ࣇ࢕ࢫ࣭⌧ሙ࡞࡝ᵝࠎ࡞㒊⨫ࡢຠ⋡໬ࢆ⾜࠺ࠊᏲࡾࡢ㻵㼀࡟⣣࡙ࡃࠕ㻰㼄ࢶ࣮࣭ࣝ㻰㼄ࢯ࣮ࣜࣗࢩࣙࣥࠖ࡟ᮇᚅࡍࡿኌࡀከ࠸
ฟᡤ䠖⤒῭⏘ᴗ┬䛂㻰㼄䝺䝫䞊䝖䛃
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24

DXࢶ
ࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

㻰㼄䝒䞊䝹㻛㻰㼄䝋䝸䝳䞊䝅䝵䞁䜈䛾఩⨨௜䛡䛧䛛䛧䚸⤒῭⏘ᴗ┬䛾᭱᪂㈨ᩱ䛂㻰㼄䝺䝫䞊䝖㻞䛃䛷䛿䚸㐣ཤ䛾グ㏙䜈䛾཯┬䛜グ㍕䛥䜜䛶䛔䜎䛩䚹䝒䞊䝹㻛䝋䝸䝳䞊䝅䝵䞁ᑟධ䛿䝕䝆䝍䝹័䜜䞉ᡓ␎䛒䜚䛝䛷䛒䛳䛶䚸㻰㼄䜈䛾ᮏ㉁䛷䛺䛔䛣䛸䛜ከ䛔䛷䛩䚹ᴫせ౛ࢫࢸࢵࣉ㻜㻦
ࢹࢪࢱ࢖ࢮ࣮ࢩࣙࣥ
㸦ࢹࢪࢱࣝ໬㸧༢య䝍䝇䜽䛻ᑐ䛩䜛䝕䝆䝍䝹ᢏ⾡䛾ᑟධ䛻䜘䜛ᴗົຠ⋡໬䞉䝁䝇䝖๐ῶ䠄䝕䝆䝍䝹䛾᥋Ⅼ䜢ᵓ⠏䠅•••ᢲ༳䛾㟁Ꮚ໬
ㄳồ᭩ධຊ䛾⮬ື໬఍㆟ᙧែ䛾㟁Ꮚ໬ࢫࢸࢵࣉ㻜㻚㻡
ࢹࢪࢱࣛ࢖ࢮ࣮ࢩࣙࣥ

ᴗົ䝥䝻䝉䝇䛻ᑐ䛩䜛䝕䝆䝍䝹ᢏ⾡䛾ᑟධ䛻䜘䜛䝕䝕䞊䝍཰㞟䞉ᴗົຠ⋡໬䞉䝁䝇䝖๐ῶ䠄䝕䝆䝍䝹䛻䜘䜚䚸䝥䝻䝉䝇䛛䜙ே䜢㝖እ䠅

•
•
•
•

ᢲ༳ᴗົ䛾⮬ື໬ㄳồ᭩Ⓨ⾜䛾⮬ື໬᳨ᰝᕤ⛬䛾⮬ື໬ཷⓎὀ䛾⮬ື໬

䝇䝔䝑䝥1:
䝕䞊䝍䝗䝸䝤䞁⤒Ⴀ䝇䝔䝑䝥2:
䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䠄䝕䝆䝍䝹ኚ㠉䠅ᴗົ䝕䞊䝍䛸ィᩘ䝕䞊䝍䜢⤌䜏ྜ䜟䛫䛶୍ᣓ䛧䛶ศᯒ䞉ゎᯒ䛧䛯⤖ᯝ䜢ඖ䛻䚸⤒ႠពᛮỴᐃ䜢ᐇ᪋䠄䝕䝆䝍䝹᥋Ⅼ䛛䜙䛾᝟ሗ䜢⤒Ⴀ䛻฼⏝䠅ᴗົ䝕䞊䝍䛸ィᩘ䝕䞊䝍䜢⤌䜏ྜ䜟䛫䛯〇ရ䞉䝃䞊䝡䝇๰ฟ䚸䝡䝆䝛䝇䝰䝕䝹㌿᥮䠄䝕䝆䝍䝹᥋Ⅼ䛛䜙䛾᝟ሗ䜢ඖ䛻஦ᴗ䜢ኚ㠉䠅

ᴗົ/ཎ౯⟶⌮/㉎㈙/㈍኎䝕䞊䝍➼䛾䝸䜰䝹䝍䜲䝮ᢕᥱ䛻䜘䜛•ᴗົ䝥䝻䝉䝇䛾⡆␎໬/඲య᭱㐺໬•ඃⰋ䛺ᥦ᱌/䝡䝆䝛䝇䛾௬ㄝసᡂ•⤒Ⴀᣦᶆ䛾䝕䝆䝍䝹໬••䝕䝆䝍䝹䜢୰ᚰ䛸䛧䛯᪤Ꮡ஦ᴗ䛾⨨䛝᥮䛘䠄㈚䛧DVD→䝛䝑䝖㓄ಙ䠅
䝕䝆䝍䝹䜢ά⏝䛸䛧䛯᪂つ஦ᴗ䛾ᐇ᪋䠄䝺䞁䝍䜹䞊→䜹䞊䝅䜵䜰䠅ฟᡤ䠖⤒῭⏘ᴗ┬䛂㻰㼄䝺䝫䞊䝖㻞䛃
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25

DXࢶ
ࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

㻰㼄䛾᥎㐍┠ⓗ⌧ᅾ䚸㻰㼄䛻ᡂຌ䛧䛶䛔䜛௻ᴗ䛜ከ䛔䜰䝯䝸䜹䛷䛿ᴗົᨵၿ䜢➨୍⩏䛸䛧䛶ᤊ䛘䜛᪥ᮏ䛸␗䛺䜚㻰㼄䝒䞊䝹㻛㻰㼄䝋䝸䝳䞊䝅䝵䞁䛾సᡂ䞉እ㈍䛜᭱㔜せ┠ⓗ䛻䛺䛳䛶䛔䜎䛩䚹㻰㼄䛾᥎㐍┠ⓗ䠄」ᩘ㑅ᢥ䚸᪥ᮏ䛾ୖ఩㻡఩䜎䛷䠅᪥ᮏᴗົ࣮࢜࣌ࣞࢩࣙࣥࡢᨵၿࡸኚ㠉

࢔࣓ࣜ࢝

41.0%

33.9%

᪤Ꮡࣅࢪࢿࢫࣔࢹࣝࡢኚ㠉28.4%

᪂〇ရࡸࢧ࣮ࣅࢫࡢ㛤Ⓨ/ᥦ౪

27.5%

34.9%

᪂つ஦ᴗ/⮬♫ࡢྲྀࡾ⤌ࡳࡢእ㈍໬

25.8%

46.4%

㢳ᐈ࢚ࣥࢤ࣮ࢪ࣓ࣥࢺࡢᨵၿࡸኚ㠉

24.0%

26.0%

34.6%

ฟᡤ䠖㟁Ꮚ᝟ሗᢏ⾡⏘ᴗ༠఍
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26

DXࢶ
ࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

ᡓ␎䛛䜙㏫⟬䛩䜛㻰㼄䝒䞊䝹㻛㻰㼄䝋䝸䝳䞊䝅䝵䞁ᑟධ㻰㼄䜢⾜䛖䛻䛿䚸┠䛾๓䛾䝒䞊䝹ᑟධᚋ䛾䜲䝯䞊䝆䠄ᡓ␎䠅䜢ึ䜑䛻సᡂ䛧䛶䛚䛛䛺䛔䛸䚸⥅䛞᥋䛞䛷㐠⏝䛜ฟ᮶䛺䛔䝒䞊䝹㻛䝋䝸䝳䞊䝅䝵䞁䛾ᒣ䛜ฟ᮶ୖ䛜䜛䛯䜑ὀព䛜ᚲせ䛷䛩䚹ᡓ␎䛻ἢ䛖䛯䜑䝥䝻䝉䝇タィ䛾ရ㉁䜢㧗䜑䜙䜜䜛

Ⰻ䛔౛

ᡓ␎
⟇ᐃ

䝥䝻䝉䝇
タィ

䡾䡬䢕/䡻
䢔䡩䡬䡸䡪
䢙ᑟධ

㐠⏝

እ㈍/
┠ᶆ
㐩ᡂ

ᡓ␎䛻ᇶ䛵䛔䛯ᑟධ䛜䛥䜜䛶䛔䜛䛯䜑䚸
䛂䛣䛖䛷䛿䛺䛛䛳䛯䛃䛜ฟ䛻䛟䛔䝥䝻䝉䝇タィ䛾ရ㉁䜢㧗
䜑䜛ᣦ㔪䛜䛺䛔

ᝏ䛔౛

ᡓ␎
⟇ᐃ

䝥䝻䝉䝇
タィ

䡾䡬䢕/䡻
䢔䡩䡬䡸䡪
䢙ᑟධ

㐠⏝

እ㈍/
┠ᶆ
㐩ᡂ

䛂䛣䛖䛷䛿䛺䛛䛳䛯䛃䛜⥆ฟ௜䛡↝䛝ล䛾㏣ຍ㛤Ⓨ䞉ᑟධ䛜Ⓨ⏕䛧䚸䝁䝇䝖ቑ
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27

Contents1.

⮬ᕫ⤂௓࣭ᑟධ

2.

㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽

3.

DXࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

4.

DXࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண
࠙ఇ᠁ࠚ

5.

ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽

6.

DXࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

7.

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28

DXࢆ
ࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண

Why DX?
䛭䜒䛭䜒䛺䛬㻰㼄䛜ᚲせ䛺䛾䛷䛧䜗䛖䛛䠛䛯䛰䛾ᡂ㛗ᡓ␎䛾㻝䛴䛷䛿䛺䛔䛾䛷䛧䜗䛖䛛䠛ྲྀ䜚⤌䜐䛛䛹䛖䛛䛿ู䛸䛧䛶䚸᳨ウ䛜ᚲせ䛷䛒䜛⌮⏤䛿㻰㼄䛜⤒Ⴀᡓ␎䜢኱ᖜ䛻ኚ䛘ᴗ⏺䛾䝀䞊䝮䝏䜵䞁䝆䝱䞊䛸䛺䜚ᚓ䜛ྍ⬟ᛶ䜢ᣢ䛳䛶䛔䜛䛛䜙䛷䛩䚹䡿䢚䡸䢚䡼䢕䢀䢓䢙䡹䢈䡧䡬䢎䡬䡸䡪䢙䛻䛚䛡䜛䢇䢚䡫䡴䡿䢚䡬䡼䛾఩⨨௜䛡䝡䝑䜽䝕䞊䝍䜢ព㆑䛧䛯GAFA䛾ᡓ␎䝡䝑䜽䝕䞊䝍
฼ά⏝

௻ᴗᡓ␎

஦ᴗᡓ␎

ᶵ⬟ᡓ␎

ฟᡤ䠖䝥䝺䝆䝕䞁䝖♫
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29

DXࢆ
ࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண

DX࡟࠾ࡅࡿ2ࡘࡢ≉ᚩ䝀䞊䝮䝏䜵䞁䝆䝱䞊䛯䜛ᡤ௨䛿㻰㼄䛾㻞䛴䛾≉ᚩ䛻䛒䜚䜎䛩䚹ഐほ䜢Ỵ䜑㎸䜣䛷䛧䜎䛖䛸䚸䛣䜜䜎䛷䛾௻ᴗດຊ䛜⅊⇻䛻ᖐ䛧䚸᭱ᝏಽ⏘䛻⮳䜙䛧䜑䜛⛬䛾ጾຊ䜢ᣢ䛱䜎䛩䚹䝛䝑䝖䝽䞊䜽ຠᯝ䛻䜘䜛຾⪅⥲ྲྀ䜚䠄Winner Takes All䠅䛾➇த䝥䝷䝑䝖䝣䜷䞊䝬䞊ྎ㢌䛻䜘䜛
୙ྍ㏫䛺⏘ᴗᵓ㐀䛾ኚ໬ฟᡤ䠖䜹䜲䝻䝇䝬䞊䜿䝔䜱䞁䜾♫HP䚸䝻䝂ྛ♫HP
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30

DXࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண

ࢿࢵࢺ࣮࣡ࢡຠᯝ࡟ࡼࡿ຾⪅⥲ྲྀࡾ㸦Winner Takes All㸧ࡢ➇த㻰㼄䛜຾⪅⥲ྲྀ䜚䛻䛺䜛䛣䛸䛿〇ရ䞉䝃䞊䝡䝇๰ฟ䚸䝡䝆䝛䝇䝰䝕䝹㌿᥮䛜䝡䝑䜽䝕䞊䝍䛻䜘䛳䛶ᐇ⌧䛩䜛䛣䛸䛻䛒䜚䜎䛩䚹஦ᴗ䛜㐍ᤖ䛩䜜䜀䛩䜛䜋䛹䝕䞊䝍䛜㞟䜎䜚䚸ᙉຊ䛺஦ᴗ䛻䛺䛳䛶䛔䛝䜎䛩䚹ㄡ䛛䛜஦ᴗ䜢ጞ䜑䛯▐㛫䛛䜙䚸୍ே຾䛱䛻ྥ䛡䛯➇த䛜ᴗ⏺඲య䛷ᙉไⓗ䛻㛤ጞ䛥䜜䜎䛩䚹䝃䞊䝡䝇฼⏝௨ୖ䛾ྲྀ䜚⤌䜏䜢⏕䜏ฟ䛩వᆅ䜢స䜚䛵䜙䛔ୖ䛻䛂䜹䜲䝊䞁䛃䛾䝹䞊䝥䛾ᚰᆅ䜘䛥䛛䜙ᢤ䛡ฟ䛫䛺䛔➇ྜ䞉ᕷሙ⎔ቃ䛾⢭⦓䛺ᢕᥱ䛻䜘䜛᪂つ஦ᴗᶵ఍⋓ᚓ䛻䜘䜚ู䛾౯್๰ฟ䝹䞊䝥ᙧᡂ୍ே຾䛱໬䠅
䠄୍

DX䝒䞊䝹䞉䝋䝸䝳
䞊䝅䝵䞁䛾
ရ㉁ྥୖ

DX䝕䞊䝍䛾
౯್ቑຍ౯್๰ฟ䛾䝹䞊䝥
䠄=䝕䞊䝍䝗䝸䝤䞁⤒Ⴀ/䡿䢚䡸䢚䡼䢕䢀䢓䢙䡹䢈䡧䡬䢎䡬䡸䡪䢙䛻䜘䜛ᣦᩘ㛵ᩘⓗᡂ㛗䠅䝴䞊䝄䝕䞊䝍䛾
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DX䝒䞊䝹䞉䝋䝸䝳
䞊䝅䝵䞁䛾
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DX〇ရᥦ౪௻ᴗ
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〇ရ䜰䝑䝥䝕䞊䝖

䜘䜚㧗ရ㉁䛺DX䝒
䞊䝹䞉䝋䝸䝳䞊䝅䝵䞁䛾฼⏝䝛䝑䝖䝽䞊䜽
እ㒊ᛶ䛂䜹䜲䝊䞁䛃䛾䝹䞊䝥
䠄=䝕䝆䝍䜲䝊䞊䝅䝵䞁/䝕䝆䝍䝷䜲䝊䞊䝅䝵䞁
䛻䜘䜛⥺
⥺ᙧᡂ㛗䠅

〇ရ฼⏝
䠄䝕䞊䝍䛾ᣐฟ䠅DX䝒䞊䝹䞉䝋䝸䝳䞊䝅䝵䞁䛾฼⏝䛻䜘䜛䝕䞊䝍䛾ᣐฟDX〇ရ฼⏝௻ᴗ⮬୺ດຊ(ҸKKD䛻䜘
⌧≧⥔ᣢ)䜛⌧DX䛻ྲྀ䜚⤌䜎䛪䚸༢⊂䛷䛾䛂䜹䜲䝊䞁䛃䜢ᐇ᪋DXᮍ╔ᡭ௻ᴗ
31

DXࢆࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண

ࣉࣛࢵࢺࣇ࢛࣮࣐࣮ྎ㢌࡟ࡼࡿ୙ྍ㏫࡞⏘ᴗᵓ㐀ࡢኚ໬䝡䝑䜽䝕䞊䝍䛻䜘䜛䝡䝆䝛䝇䝰䝕䝹㌿᥮䛾⤖ᯝ䛸䛧䛶䚸୙ྍ㏫䛺⏘ᴗᵓ㐀䛾ኚ໬䛜㉳䛝䜎䛩䚹ᢏ⾡䜔䝜䜴䝝䜴䛿䝕䞊䝍䜢௓䛧䛶䚸㢳ᐈ䛻ྜ䜟䛫᭦䛻◊䛞⃈䜎䛥䜜䚸䛭䛖䛷䛺䜙䛺䛔䜒䛾䛿Ὲử䛥䜜䜎䛩䚹DX᫬௦䛾⏘ᴗᵓ㐀⌧≧䛾⏘ᴗᵓ㐀䝯䞊䜹䞊㢳ᐈ㢳ᐈ᥋Ⅼ䠄㢳ᐈ⾜ື䝕䞊䝍䠅䛿䝥䝷䝑䝖䝣䜷䞊䝬䞊䛜ᤸᥱ௦⌮ᗑ䞉FC䞉ᑠ኎䛸䛧䛶฼⏝䛧䚸ၟရ䜢ᥦ౪ ᑠ኎ᗑ➼䛾ዎ⣙䝥䝷䝑䝖䝣䜷䞊䝬䞊
䝴䞊䝄㏦ᐈ

䝃䞊䝡䝃䞊
䞊

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DXࢆ
ࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண

㻰㼄ᥦ౪௻ᴗ䛻䜘䜛䝥䝺䞊䝲䞊Ὲử䜰䝯䝸䜹䛷䛿㻰㼄䛻䜘䜛䝥䝺䞊䝲䞊Ὲử䛜Ⓨ⏕䛧䛶䛔䜎䛩䚹౛䛘䜀㻭㼙㼍㼦㼛㼚䛿䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䜢ᐇ᪋䛧䛶䛔䛺䛛䛳䛯᪤Ꮡ௻ᴗ䜢ከᩘಽ⏘䛥䛫䛶䛔䜛䛸ゝ䜟䜜䛶䛔䜎䛩䚹䛂䜰䝬䝌䞁䞉䜶䝣䜵䜽䝖䛃
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DXࢆ
ࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண

᪥ᮏ࡛ࡢDXᥦ౪௻ᴗ౛
᪥ᮏ䛷䜒ྠᵝ䛻㻰㼄䝇䝍䞊䝖䜰䝑䝥䛜ᕷሙ䜢㛤Ⓨ䛧䛶䛔䜎䛩䛜䚸䛭䜜䛿ᴗ⏺෌⦅䜈䛾ᕸ▼䛾⿬㏉䛧䛸䛺䛳䛶䛔䜎䛩䚹ฟ඾䠖INITIAL Web䝃䜲䝖
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34

DXࢆ
ࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண

DXᥦ౪௻ᴗࡢ㐍ฟࢫࣆ࣮ࢻ
㻰㼄௻ᴗ䛾௦⾲᱁䛷䛒䜛㻭㼙㼍㼦㼛㼚䛜ᡂ㛗䜢ึ䜑䛶㻝㻢ᖺ䛷␗ᴗ✀䜢㈙཰䛧䛶䛔䜎䛩䚹᪥ᮏ䛷ྠ䛨䜘䛖䛺≧ἣ䛜⏕䜎䜜䜛䛣䛸䛿ᚲ↛䛷䛒䜚䚸஦ᴗ⥅ᢎ䛺䛹䚸㛗ᮇᡓ␎䜢⪃䛘䜛䛸ᡭ䜢ᡴ䛴᪉ἲ䛜䛒䜚䜎䛩䚹

16ᖺ

1994ᖺ

1997ᖺ

2001ᖺ

࣮࢞ࣞࢪ
࡟࡚๰ᴗ

NASDAQ
ୖሙ

ึࡢ
㯮Ꮠ㌿᥮

2012ᖺ

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35

DXࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண

ࡼࡃゝࢃࢀࡿDXࡢࡢ⤌ࡳ❧࡚࣭ຠᯝ
㻰㼄䜢㛗ᮇᡓ␎䛾せ䛸ᤊ䛘䛯䛸䛝䛂䝕䝆䝍䝹᥎㐍䛻ྥ䛡䛯⤌䜏❧䛶䛜㔜せ䚸䛭䛾ຠᯝ䛿㠀ᖖ䛻኱䛝䛔䛃䛸ゝ䜟䜜䜎䛩䚹䛯䛰ከ䛟䛜ᅾி䞉኱௻ᴗྥ䛡䛷䚸ᮾ໭௻ᴗ䜈䛭䛾䜎䜎㐺⏝䛩䜛䛣䛸䛿ฟ᮶䜎䛫䜣䚹ከ䛟䛜ண⟬䛸ேᮦ䛜㇏ᐩ䛺኱௻ᴗྥ䛡䛷䛒䜚䚸⥲ㄽ䛸䛧䛶ᮾ໭ྥ䛡䛷䛿↓䛔ฟᡤ䠖䝬䝑䜻䞁䝊䞊䞉䜰䞁䝗䞉䜹䞁䝟䝙䞊♫䝺䝫䞊䝖
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36

DXࢆ
ࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண

ᅾᮾ໭࣭୰ሀ/୰ᑠ௻ᴗྥࡅࡢྲྀࡾ⤌ࡳ᱌䛷䛿䛹䛖ྲྀ䜚⤌䜑䜀Ⰻ䛔䛾䛷䛧䜗䛖䛛䠛௨ୗ䛻ᅾᮾ໭䞉୰ሀ㻛୰ᑠ௻ᴗྥ䛡䛾ྲྀ䜚⤌䜏᱌䜢グ㍕䛧䜎䛩䚹≧ἣ䜢㚷䜏䛶䚸ྥ䛛䛖䜉䛝᪉ྥᛶ䜢Ỵ䜑䜛ᚲせ䛜䛒䜚䜎䛩䚹

•
୰ሀ௻ᴗ
ྥ䛡

఍♫ᶓ᩿ⓗ䛻䝡䝑䜽䝕䞊䝍䜢㈓䜑䜛䝔䞊䝤䝹䜢సᡂ䛧䚸ᴗົ䝥䝻䝉䝇䛾ᨵၿ䛸䛸䜒䛻䝕䞊䝍䜢⤫ྜ䛧䚸஦ᴗ䛾ពᛮỴᐃ䛻฼⏝䚸᪂つ஦ᴗ䞉䝡䝆䝛䝇䝰䝕䝹㌿᥮䛾✀䜢ぢ䛴䛡䜛→୰ሀDXᒃ㣕㌴ᡓἲ
•ᴗ⏺䛸䛧䛶䝙䞊䝈䛸ᢏ⾡ྍ⏝ᛶ䛾2㍈䛷䚸䝔䞊䝬䜢ホ౯䛧䛯䛖䛘䛷䚸᭦ᆅ䛾≧ែ䛛䜙᪂つ஦ᴗ䜢సᡂ䛧䛶䛔䛟
→୰ሀDX᣺䜚㣕㌴ᡓἲ
•

୰ᑠ௻ᴗ
ྥ䛡

ᴗົ䝥䝻䝉䝇ෆ䛻ᨵၿ䝙䞊䝈䛜᭷䜛⟠ᡤ䜢୍Ⅼ㞟୰䛷ᑟฟ䛧䚸ྠᴗ௚♫ྥ䛡䛻䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䜢ᵓ⠏䞉እ㈍䛩䜛䛣䛸䜢᪂䛯䛺䝡䝆䝛䝇䛾ᰕ䛻䛩䜛䠄᫬䛻䛿䝁䞁䝋䞊䝅䜰䝮䛸䛧䛶ඹྠ䛷స䛳䛶䛔䛟䠅→୰ᑠDXᒃ㣕㌴ᡓἲ

•䛒䛘䛶䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䜢ㅉ䜑䚸ᴗົ䝥䝻䝉䝇䜢ศᯒ䛧䛯ᚋ䚸㐺⏝ྍ⬟䛺䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䜢ᚭᗏⓗ䛻ᑟධ䛧䚸⏕⏘ᛶ䛷➇ྜඃ఩ᛶ䜢⠏䛟
→୰ᑠDX✰⇃ᅖ䛔ᡓἲ

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37

Contents1.

⮬ᕫ⤂௓࣭ᑟධ

2.

㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽

3.

DXࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

4.

DXࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண
࠙ఇ᠁ࠚ

5.

ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽

6.

DXࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

7.

⤖ࡧCopyright © MAKOTO CAPITAL inc. ALL Rights Reserved

38

Contents1.

⮬ᕫ⤂௓࣭ᑟධ

2.

㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽

3.

DXࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

4.

DXࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண
࠙ఇ᠁ࠚ

5.

ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽

6.

DXࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

7.

⤖ࡧCopyright © MAKOTO CAPITAL inc. ALL Rights Reserved39ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽ᅾᮾ໭࣭୰ሀ/୰ᑠ௻ᴗྥࡅࡢྲྀࡾ⤌ࡳ᱌䛷䛿䛹䛖ྲྀ䜚⤌䜑䜀Ⰻ䛔䛾䛷䛧䜗䛖䛛䠛௨ୗ䛻ᅾᮾ໭䞉୰ሀ㻛୰ᑠ௻ᴗྥ䛡䛾ྲྀ䜚⤌䜏᱌䜢グ㍕䛧䜎䛩䚹≧ἣ䜢㚷䜏䛶䚸ྥ䛛䛖䜉䛝᪉ྥᛶ䜢Ỵ䜑䜛ᚲせ䛜䛒䜚䜎䛩䚹

•
୰ሀ௻ᴗ
ྥ䛡

఍♫ᶓ᩿ⓗ䛻䝡䝑䜽䝕䞊䝍䜢㈓䜑䜛䝔䞊䝤䝹䜢సᡂ䛧䚸ᴗົ䝥䝻䝉䝇䛾ᨵၿ䛸䛸䜒䛻䝕䞊䝍䜢⤫ྜ䛧䚸஦ᴗ䛾ពᛮỴᐃ䛻฼⏝䚸᪂つ஦ᴗ䞉䝡䝆䝛䝇䝰䝕䝹㌿᥮䛾✀䜢ぢ䛴䛡䜛→୰ሀDXᒃ㣕㌴ᡓἲ
•ᴗ⏺䛸䛧䛶䝙䞊䝈䛸ᢏ⾡ྍ⏝ᛶ䛾2㍈䛷䚸䝔䞊䝬䜢ホ౯䛧䛯䛖䛘䛷䚸᭦ᆅ䛾≧ែ䛛䜙᪂つ஦ᴗ䜢సᡂ䛧䛶䛔䛟
→୰ሀDX᣺䜚㣕㌴ᡓἲ
•

୰ᑠ௻ᴗ
ྥ䛡

ᴗົ䝥䝻䝉䝇ෆ䛻ᨵၿ䝙䞊䝈䛜᭷䜛⟠ᡤ䜢୍Ⅼ㞟୰䛷ᑟฟ䛧䚸ྠᴗ௚♫ྥ䛡䛻䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䜢ᵓ⠏䞉እ㈍䛩䜛䛣䛸䜢᪂䛯䛺䝡䝆䝛䝇䛾ᰕ䛻䛩䜛䠄᫬䛻䛿䝁䞁䝋䞊䝅䜰䝮䛸䛧䛶ඹྠ䛷స䛳䛶䛔䛟䠅→୰ᑠDXᒃ㣕㌴ᡓἲ

•䛒䛘䛶䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䜢ㅉ䜑䚸ᴗົ䝥䝻䝉䝇䜢ศᯒ䛧䛯ᚋ䚸㐺⏝ྍ⬟䛺䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䜢ᚭᗏⓗ䛻ᑟධ䛧䚸⏕⏘ᛶ䛷➇ྜඃ఩ᛶ䜢⠏䛟
→୰ᑠDX✰⇃ᅖ䛔ᡓἲ

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40ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽ᅾᮾ໭࣭୰ሀ௻ᴗྥࡅࡢྲྀࡾ⤌ࡳ᱌䛷䛿䛹䛖ྲྀ䜚⤌䜑䜀Ⰻ䛔䛾䛷䛧䜗䛖䛛䠛௨ୗ䛻ᅾᮾ໭䞉୰ሀ㻛୰ᑠ௻ᴗྥ䛡䛾ྲྀ䜚⤌䜏᱌䜢グ㍕䛧䜎䛩䚹≧ἣ䜢㚷䜏䛶䚸ྥ䛛䛖䜉䛝᪉ྥᛶ䜢Ỵ䜑䜛ᚲせ䛜䛒䜚䜎䛩䚹

•
୰ሀ௻ᴗ
ྥ䛡

఍♫ᶓ᩿ⓗ䛻䝡䝑䜽䝕䞊䝍䜢㈓䜑䜛䝔䞊䝤䝹䜢సᡂ䛧䚸ᴗົ䝥䝻䝉䝇䛾ᨵၿ䛸䛸䜒䛻䝕䞊䝍䜢⤫ྜ䛧䚸஦ᴗ䛾ពᛮỴᐃ䛻฼⏝䚸᪂つ஦ᴗ䞉䝡䝆䝛䝇䝰䝕䝹㌿᥮䛾✀䜢ぢ䛴䛡䜛→୰ሀDXᒃ㣕㌴ᡓἲ
•ᴗ⏺䛸䛧䛶䝙䞊䝈䛸ᢏ⾡ྍ⏝ᛶ䛾2㍈䛷䚸䝔䞊䝬䜢ホ౯䛧䛯䛖䛘䛷䚸᭦ᆅ䛾≧ែ䛛䜙᪂つ஦ᴗ䜢సᡂ䛧䛶䛔䛟
→୰ሀDX᣺䜚㣕㌴ᡓἲ
•

୰ᑠ௻ᴗ
ྥ䛡

ᴗົ䝥䝻䝉䝇ෆ䛻ᨵၿ䝙䞊䝈䛜᭷䜛⟠ᡤ䜢୍Ⅼ㞟୰䛷ᑟฟ䛧䚸ྠᴗ௚♫ྥ䛡䛻䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䜢ᵓ⠏䞉እ㈍䛩䜛䛣䛸䜢᪂䛯䛺䝡䝆䝛䝇䛾ᰕ䛻䛩䜛䠄᫬䛻䛿䝁䞁䝋䞊䝅䜰䝮䛸䛧䛶ඹྠ䛷స䛳䛶䛔䛟䠅→୰ᑠDXᒃ㣕㌴ᡓἲ

•䛒䛘䛶䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䜢ㅉ䜑䚸ᴗົ䝥䝻䝉䝇䜢ศᯒ䛧䛯ᚋ䚸㐺⏝ྍ⬟䛺䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䜢ᚭᗏⓗ䛻ᑟධ䛧䚸⏕⏘ᛶ䛷➇ྜඃ఩ᛶ䜢⠏䛟
→୰ᑠDX✰⇃ᅖ䛔ᡓἲ

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41

ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽ᅾᮾ໭࣭୰ሀ௻ᴗྥࡅࡢྲྀࡾ⤌ࡳ᱌୰ሀ௻ᴗ䛿㻰㼄䜢⾜䜟䛪䛻཰┈ᵓ㐀䜢⥔ᣢ䛩䜛䛣䛸䛿㞴䛧䛔䛯䜑䚸☜ᗘ䛾㧗䛔䛂ᒃ㣕㌴ᡓἲ䛃䛷䛾ྲྀ䜚⤌䜏䜢ඃඛ䛧䛶䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䛻ྥ䛡䛶Ṍ䜐䛣䛸䛜ᚲせ䛷䛩䚹
୰ሀDXᒃ㣕㌴ᡓἲ䝕䞊䝍㞟⣙䛾௙⤌䜏タィ䠄䝕䝆䝍䝷䜲䝊䞊䝅䝵䞁䠅䝕䞊䝍䛾཰㞟䞉
᪤Ꮡᴗົ䛾ၥ㢟Ⅼᢳฟ䠄䝕䞊䝍䝗䝸䝤䞁⤒Ⴀ䠅䝕䞊䝍䛻ᇶ䛵䛟᪂つ஦ᴗ䠄䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䠅䝕䝆䝍䝹័䜜
䠄䝕䝆䝍䜲䝊䞊䝅䝵䞁䠅

୰ሀDX᣺ࡾ㣕㌴ᡓἲ㸦ప☜ᗘ㸧

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⵹↛ᛶ䛾㧗䛔຺䛻ᇶ䛵䛟᪂つ஦ᴗ䠄䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䠅42ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽ᅾᮾ໭࣭୰ᑠ௻ᴗྥࡅࡢྲྀࡾ⤌ࡳ᱌䛷䛿䛹䛖ྲྀ䜚⤌䜑䜀Ⰻ䛔䛾䛷䛧䜗䛖䛛䠛௨ୗ䛻ᅾᮾ໭䞉୰ሀ㻛୰ᑠ௻ᴗྥ䛡䛾ྲྀ䜚⤌䜏᱌䜢グ㍕䛧䜎䛩䚹≧ἣ䜢㚷䜏䛶䚸ྥ䛛䛖䜉䛝᪉ྥᛶ䜢Ỵ䜑䜛ᚲせ䛜䛒䜚䜎䛩䚹

•
୰ሀ௻ᴗ
ྥ䛡

•
•
•
•

୰ᑠ௻ᴗ
ྥ䛡

•

•
•

఍♫ᶓ᩿ⓗ䛻䝡䝑䜽䝕䞊䝍䜢㈓䜑䜛䝔䞊䝤䝹䜢సᡂ䛧䚸ᴗົ䝥䝻䝉䝇䛾ᨵၿ䛸䛸䜒䛻䝕䞊䝍䜢⤫ྜ䛧䚸஦ᴗ䛾ពᛮỴᐃ䛻฼⏝䚸᪂つ஦ᴗ䞉䝡䝆䝛䝇䝰䝕䝹㌿᥮䛾✀䜢ぢ䛴䛡䜛→୰ሀDXᒃ㣕㌴ᡓἲ
ᴗ⏺䛸䛧䛶䝙䞊䝈䛸ᢏ⾡ྍ⏝ᛶ䛾2㍈䛷䚸䝔䞊䝬䜢ホ౯䛧䛯䛖䛘䛷䚸᭦ᆅ䛾≧ែ䛛䜙᪂つ஦ᴗ䜢సᡂ䛧䛶䛔䛟
→୰ሀDX᣺䜚㣕㌴ᡓἲᴗົ䝥䝻䝉䝇ෆ䛻ᨵၿ䝙䞊䝈䛜᭷䜛⟠ᡤ䜢୍Ⅼ㞟୰䛷ᑟฟ䛧䚸ྠᴗ௚♫ྥ䛡䛻䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䜢ᵓ⠏䞉እ㈍䛩䜛䛣䛸䜢᪂䛯䛺䝡䝆䝛䝇䛾ᰕ䛻䛩䜛䠄᫬䛻䛿䝁䞁䝋䞊䝅䜰䝮䛸䛧䛶ඹྠ䛷స䛳䛶䛔䛟䠅→୰ᑠDXᒃ㣕㌴ᡓἲ

䛒䛘䛶䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䜢ㅉ䜑䚸ᴗົ䝥䝻䝉䝇䜢ศᯒ䛧䛯ᚋ䚸㐺⏝ྍ⬟䛺䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䜢ᚭᗏⓗ䛻ᑟධ䛧䚸⏕⏘ᛶ䛷➇ྜඃ఩ᛶ䜢⠏䛟
→୰ᑠDX✰⇃ᅖ䛔ᡓἲ

Copyright © MAKOTO CAPITAL inc. ALL Rights Reserved.

43ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽ᅾᮾ໭࣭୰ᑠ௻ᴗྥࡅࡢྲྀࡾ⤌ࡳ᱌୰ᑠ௻ᴗ䛿ᇶᮏⓗ䛻⤒Ⴀయຊ䛜↓䛟䚸⮬♫䛷᏶⤖䛧䛯㻰㼄䜢⾜䛖䛣䛸䛜㞴䛧䛔䛷䛩䚹䛭䛾䛯䜑䚸ᴗ⏺
䜢ᕳ䛝㎸䜣䛰᪂つ஦ᴗ䛸䛧䛶⾜䛖䛣䛸䛜ᚲせ䛷䛩䚹ຍ䛘䛶୰ᑠ௻ᴗ䛿䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䜢ㅉ䜑䜛䛸䛔䛖᪉ἲ䛜䛒䜚䜎䛩䚹ణ䛧䚸≧ἣ䛻ᛂ䛨䛶ẁ㝵䜢⛣⾜䛩䜛䛣䛸䛜๓ᥦ᮲௳䛻䛺䜚䜎䛩䚹
୰ᑠDXᒃ㣕㌴ᡓἲ䝕䝆䝍䝹័䜜
䠄䝕䝆䝍䜲䝊䞊䝅䝵䞁䠅ᴗົ䝥䝻䝉䝇䛛䜙䛾䝙䞊䝈Ὑ䛔ฟ䛧䝙䞊䝈ゎỴ䛾䛯䜑䛾ྠᵝ䛾䝙䞊䝈䜢ᣢ䛴⮬♫ྥ䛡௻ᴗ䜈䛾ᵓ⠏≀እ㈍IT䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䛾ᵓ⠏䠄䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䠅䠄䝕䝆䝍䝷䜲䝊䞊䝅䝵䞁䠅ᐃᮇⓗ࡞☜ㄆࡢᐇ᪋

㐺⏝ྍ⬟䛺䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䜢㐺⏝ྍ⬟䛺䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䜢ᡓ␎ⓗ䛻኱㔞ᑟධᚭᗏⓗ䛻ㄪᰝ
䠄䝕䝆䝍䝷䜲䝊䞊䝅䝵䞁䠅
୰ᑠDX✰⇃ᅖ࠸ᡓἲ

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44ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽䝕䞊䝍䝗䝸䝤䞁⤒Ⴀ䞉䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁 㻠䛴ࡢ࣏࢖ࣥࢺ
≉䛻䝕䞊䝍䝗䝸䝤䞁⤒Ⴀ䞉䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䛾㞴᫆ᗘ䛿䝕䝆䝍䝷䜲䝊䞊䝅䝵䞁௨๓䛸ẚ䜉䛶ᴟ䜑䛶㧗䛔䛯䜑䚸㻠䛴䛾䛣䛸䛻ὀព䛧䛶᳨ウ䛩䜛ᚲせ䛜䛒䜚䜎䛩䚹䝕䞊䝍⤒Ⴀ䛾ᑟධ䛾䜲䝯䞊䝆
ࢹ࣮ࢱ
⤒Ⴀࡢ
῝ᗘ

⤌⧊స䜚

ࡲࡎࡣᑠࡉࡃࠊ⣲᪩ࡃ௬ㄝ᳨ドࡢࢧ࢖ࢡࣝࢆᅇ
ࡍэኻᩋࡋࡓሙྜࡣࡍࡄ࡟ᨵၿࡋࠊᑠࡉ࡞ᡂຌࢆ
✚ࡳୖࡆ࡚࠸ࡃࡇ࡜࡛ᚎࠎ࡟඲♫ⓗ࡞ྲྀ⤌ࡳ࡬
⤌⧊స䜚

䝕䞊䝍
฼ά⏝యไ
ᵓ⠏

䝥䝻䝖䝍䜲䝥
ᵓ⠏

ᮏ␒ᑟධ䞉
㐠⏝

䝕䞊䝍
฼ά⏝యไ
ᵓ⠏

ᮏ␒ᑟධ䞉
㐠⏝

⤌⧊స䜚
䝕䞊䝍
฼ά⏝యไ
ᵓ⠏

䝥䝻䝖䝍䜲䝥
ᵓ⠏䝥䝻䝖䝍䜲䝥
ᵓ⠏

ᮏ␒ᑟධ䞉
㐠⏝

᫬㛫
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45ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽ලయ᪋⟇㸸⤌⧊࡙ࡃࡾ䝕䝆䝍䝹ᑟධ䛾ྲྀ䜚⤌䜏䛷䛿⤌⧊ᶓ᩿ⓗ䛺ྲྀ䜚⤌䜏䛜୙ྍḞ䛷䛩䚹䝥䝻䝆䜵䜽䝖䜢ᙉຊ䛺䝸䞊䝎䞊䝅䝑䝥䛾ୗ䛷᥎㐍䛩䜛䛯䜑䛻⤒Ⴀᒙ┤ୗ䛷᥎㐍ᐊ䜢⤌ᡂ䛩䜛䛣䛸䛜᭷ຠ䛷䛩䚹⤌⧊యไ䛾୍౛

ྲྀ⥾ᙺࢹࢪࢱࣝᡓ␎
᥎㐍ᐊ
㸦㻯㻰㻻㻕

┤ᒓ࡟ᣦ᥹

⤌⧊
㒊㛛

୺࡞
ᙺ๭

⤒Ⴀ௻⏬

〇㐀ᢏ⾡

᝟ሗࢩࢫࢸ࣒

᪤Ꮡࡢ⤒Ⴀ᪉㔪࡟ࢹ࣮ࢱ⤒Ⴀࢆ
⤫ྜࡉࡏࡿࣉࣟࢺࢱ࢖ࣉࡢ
ᵓ⠏࣭ᮏ᱁㐠⏝ࡢᒎ㛤࡟༠ຊࡍ
ࡿࣉࣟࢺࢱ࢖ࣉࡢ
ᵓ⠏࣭ᮏ᱁㐠⏝ࡢᒎ㛤࡟ᚲせ࡞ᇶ┙ࢩࢫࢸ࣒ᵓ
⠏ࢆ࣮ࣜࢻࡍࡿ

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䞉䞉䞉⤒Ⴀ㝕࡜⌧ሙࡢ
ᶫΏࡋᙺ࡜࡞ࡾࠊ
ࢹ࣮ࢱ⤒Ⴀࡢ௙
⤌ࡳᵓ⠏ࢆ࣮ࣜ
ࢻࡍࡿ

46ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽ලయ᪋⟇㸸ࣉࣟࢺࢱ࢖ࣉᵓ⠏䜎䛪䛿㈗♫ෆ䛾᳨ウ஦㡯䛻ྜ䜟䛫䛶䝕䝆䝍䝹ᢏ⾡䜢ά⏝䛻ྲྀ⤌䜐ᚲせ䛜䛒䜚䜎䛩䚹ྛᢏ⾡䛻ᑓ㛛ᛶ䜢ᣢ䛳䛯䝧䞁䝎䞊䞉䝁䞁䝃䝹఍♫䛸䛾༠ᴗ䛜⫢せ䛷䛩䚹⤌⧊యไ䛸䝕䝆䝍䝹ᢏ⾡䛾ศ㢮౛㒊⨫᭷ຠ䛺䝕䝆䝍䝹ᢏ⾡౛㛵㐃䝇䝍䞊䝖䜰䝑䝥䛾୍౛•ࢹࢪࢱࣝࢶ࢖ࣥ

•㻰㼍㼠㼡㼙㼕㼤

•ࢫ࣐࣮ࢺࣇ࢓ࢡࢺࣜ
࣮•㼀㻾㼁㻿㼀㻌㻿㻹㻵㼀㻴•ࢳࣕࢵࢺ࣎ࢵࢺ

•㻼㻷㻿㻴㻭㻌㼀㼑㼏㼔㼚㼛㼘㼛㼓㼥•ᶵᲔᏛ⩦㻛㻭㻵

•㻰㼍㼠㼍㻾㼛㼎㼛㼠

㼑㼠㼏㻚

㼑㼠㼏㻚

ᴗົ

䝍䝇䜽

ᴗົ

䝍䝇䜽

ᴗົ

䝍䝇䜽

䞉䞉䞉

䞉䞉䞉

•

㻭㻵㻙㻻㻯㻾

•㻯㼛㼓㼑㼚㼠㻌㻸㼍㼎㼟

•

㡢ኌㄆ㆑

•

㻾㼑㼢㻯㼛㼙㼙

•⮬↛ゝㄒゎᯒ

•㻴㼙㼏㼛㼙㼙

㼑㼠㼏㻚

Copyright © MAKOTO CAPITAL inc. ALL Rights Reserved.

㼑㼠㼏㻚

㼑㼠㼏㻚

㼑㼠㼏㻚
47

ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽ලయ᪋⟇㸸ᮏ␒ᑟධ࣭㐠⏝ᐇ㝿䛻䝕䞊䝍⤒Ⴀ䜢ᐇ⌧䛩䜛䜎䛷䛻䛿䚸㻞䛴䛾䝝䞊䝗䝹䠄㻝㻚 䝥䝻䝖䝍䜲䝥䛾⌧ሙᑟධ䚸㻞㻚㻌⌧ሙ䛛䜙䛾⤒Ⴀุ᩿䛻㈨䛩䜛䝕䞊䝍䛾ᢳฟ䠅䜢㉺䛘䜛ᚲせ䛜䛒䜚䜎䛩䚹

ᮏ␒࣭
㐠⏝
ࣉࣟࢭ
ࢫ

ࣁ࣮ࢻࣝձ
䝥䝻䝖䝍䜲䝥ᵓ⠏ࣁ࣮ࢻࣝղᮏ␒䝅䝇䝔䝮ᑟධኻᩋ䐟䠄䛔䜟䜖䜛䛂PoCṚ䛃䠅

•
ኻᩋ
⌮⏤ࡢ
୍౛

⌧ሙ࣭⤒Ⴀ࡟ᑐࡍ
ࡿᡂᯝ≀ࡢ฼⏝᪉ἲࡀ୙᫂☜•஦ᴗㄢ㢟ࡢ≉ᐃࡀ୙༑ศ•㒊㛛ᶓ᩿ⓗ࡞ྲྀ⤌ࡳࡢ୙㊊

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䝅䝇䝔䝮㐠⏝䚸䝕䞊䝍⤒Ⴀ䛾ᐇ⌧ኻᩋ䐠䠄䝅䝇䝔䝮䛾ᮍά⏝䠅•㐺⏝࡟࠾ࡅࡿලయ
ⓗᣦᶆࡀ୙᫂☜•ᮏ᮶ࡢ┠ⓗ࡟ἢࡗ
ࡓᛶ⬟ࢆ᭷ࡋ࡚࠸
ࡿ࠿ࡢ☜ㄆࡀ୙༑
ศ

48

ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽ලయ᪋⟇㸸ࢹ࣮ࢱ฼ά⏝యไᵓ⠏ᵝ䚻䛺䝅䝇䝔䝮䜢⤫ྜⓗ䛻㐠⏝䛧䝕䞊䝍⤒Ⴀ䛻ά䛛䛩䛯䜑䛻䛿䚸㻝㻚䝕䞊䝍⤫ྜᇶ┙䛾ᵓ⠏䛸㻞㻚ᐃ㔞ⓗ䞉ᐃᛶⓗ䛺ィᩘᣦᶆ䛾タィ䛜ᚲせ䛸䛺䜚䜎䛩䚹2.ᐃ㔞ⓗ䞉ᐃᛶⓗ䛺ィᩘᣦᶆ䛾タィ

1. 䝕䞊䝍⤫ྜᇶ┙䛾ᵓ⠏

ᴗົ
䝥䝻䝉䝇

RPA

POS䚸
㢳ᐈ䡭䢈䢛䢔➼

DB

〇㐀⿦⨨

IoT
䝕䝞䜲䝇

ETL
䝒䞊䝹

እ㒊䝕䞊䝍
䠄Ẽ㇟䡿䢚䡬䡼➼䠅

呍
呍
呍

DWH
䠄䡿䢚䡬䡼䡯䡦䡭
䢆䡯䡹䠅

䝕䞊䝍
䝺䜲䜽

BI
ETL
䝒䞊䝹

KPIᣦᶆ

AI/
ᶵᲔᏛ⩦
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49ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽ᚲせ࡞ேⓗࣜࢯ࣮ࢫ
⤒Ⴀᒙ䛿ᖖ䛻䝥䝻䝆䜵䜽䝖䛾᪉ྥᛶ䛜ᙜึ䛾┠ⓗ䛻ἢ䛖䜒䛾䛷䛒䜛䛛☜ㄆ䛩䜛䛸ඹ䛻䚸ᚲせ䛻ᛂ䛨䛶௚䛾䝯䞁䝞䞊䛾䝃䝫䞊䝖䜢⾜䛖ጼໃ䛜ᚲせ䛷䛩䚹

⤒Ⴀᒙ

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•

⤌⧊సࡾ

ࣉࣟࢺࢱ࢖ࣉᵓ⠏ࣉࣟࢪ࢙ࢡࢺ❧ୖࡆࢹࢪࢱࣝ᥎㐍ᐊࡢ⤌ᡂ••ᮏ␒ᑟධ࣭㐠⏝ࢹ࣮ࢱ฼ά⏝
యไᵓ⠏ࢹࢪࢱࣝ᥎㐍ᐊ࡟ᑐࡍࡿ⥅⥆ⓗ࡞ࢧ࣏࣮ࢺ
ࢹ࣮ࢱࡀ⤒Ⴀุ᩿࡟㈨ࡍࡿ࠿࡝࠺࠿ࡢ᳨ド

㝶᫬㐃ᦠ
ࢹࢪࢱࣝ
᥎㐍ᐊ

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•

ࣉࣟࢪ࢙ࢡࢺࡢタィ⌧ሙ࡟ᑐࡍࡿ
ࣉࣟࢪ࢙ࢡࢺࡢㄝ᫂

••ࣉࣟࢪ࢙ࢡࢺ࣐ࢿࢪ࣓ࣥࢺ
⤒Ⴀᒙ࡜⌧ሙ࡜ࡢᶫΏࡋ

㝶᫬㐃ᦠ

⌧ሙ

•
•

ࢹࢪࢱࣝ᥎㐍ᐊ࡬ࡢ༠ຊ
⌧ሙࢹ࣮ࢱࡢ㞟ィ

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50

Contents1.

⮬ᕫ⤂௓࣭ᑟධ

2.

㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽

3.

DXࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

4.

DXࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண
࠙ఇ᠁ࠚ

5.

ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽

6.

DXࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

7.

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51

DXࢆ
ࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

ࡸࡿ࡭ࡁࡇ࡜࣭ࡸࡿ࡭ࡁ࡛࡞࠸ࡇ࡜
䜎䛪䝒䞊䝹㻛䝋䝸䝳䞊䝅䝵䞁䛾ᑟධ䛷䛿䛺䛟䚸㻰㼄䛻ྥ䛡䛯䝻䞊䝗䝬䝑䝥స䜚䜢⾜䛖䛣䛸䛷䚸㻰㼄䛻ྲྀ䜚⤌䜐䛣䛸䛜ฟ᮶䛯䛸ゝ䛘䜎䛩䚹䜰䜲䝕䜰᥈䛧䜢ඛ䛻䛩䜛䛾䛷䛿䛺䛟䝕䝆䝍䝹䛻⌮ゎ䛾䛒䜛䝟䞊䝖䝘䞊䞉ྠᴗ௚♫䜢᥈䛩䛣䛸䛜⫢せ䛷䛩䚹

䜔䜛䜉䛝
䛣䛸

䜔䜛䜉䛝
䛷䛺䛔䛣䛸

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䝕䝆䝍䝹䛻⌮ゎ䛾᭷䜛䝟䞊䝖䝘䞊䞉ྠᴗ௚♫䜢᥈䛩DX䛻ྥ䛡䛯䠄ฟ᮶䜜䜀䝕䞊䝍䝗䝸䝤䞁⤒Ⴀ䛛䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁䜢ぢᤣ䛘䛯䠅䝻䞊䝗䝬䝑䝥䜢స䜚䚸ᡓ␎䜢ᥥ䛟⤒Ⴀ⪅䛾䝖䝑䝥䝎䜴䞁䛾䜒䛸䚸䝕䝆䝍䝹᥎㐍ᢸᙜ䛸䛸䜒䛻άື䜢ᐇ᪋

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䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁䛾ᑟධ䛷‶㊊䛩䜛
䜰䜲䝕䜰᥈䛧䛛䜙ጞ䜑䜛⮬ศ䛾䜰䜲䝕䜰䛻㐣ᗘ䛺ᮇᚅ䜢䛩䜛䛔䛝䛺䜚ᮏ㛤Ⓨ䜢⾜䛖ᡓ␎䛜䛺䛔≧ែ䛷䝧䞁䝎䞊/䝁䞁䝃䝹䛻୸ᢞ䛢䛩䜛

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52

DXࢆ
ࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

DXࡢᚲせᛶ
㻵㼀໬䛾ᘏ㛗䛷䛒䜛䝕䝆䝍䜲䝊䞊䝅䝵䞁䞉䝕䝆䝍䝷䜲䝊䞊䝅䝵䞁䛸䚸䛂䛭䜒䛭䜒ㄽ䛃䜢ヰ䛩㻰㼄䛸䛾㛫䛻䛿䝝䞊䝗䝹䛜ከ䛔䛯䜑䚸䜎䛪⤒Ⴀᒙ䛾ኚ㠉䜢ಁ䛩䛯䜑䛻䝕䞊䝍䝗䝸䝤䞁⤒Ⴀ䜢ᐇ㊶䛩䜛䛾䛜ᚓ⟇䛷䛩䚹ᴫせᐇ᪋䛩䜛ព⩏

ࢫࢸࢵࣉ㻜㻦
ࢹࢪࢱ࢖ࢮ࣮ࢩࣙࣥ
㸦ࢹࢪࢱࣝ໬㸧༢య䝍䝇䜽䛻ᑐ䛩䜛䝕䝆䝍䝹ᢏ⾡䛾ᑟධ䛻䜘䜛ᴗົຠ⋡໬䞉䝁䝇䝖๐ῶ䠄䝕䝆䝍䝹䛾᥋Ⅼ䜢ᵓ⠏䠅

9 䝕䝆䝍䝹䛻័䜜䜛䛯䜑䛾䝒䞊䝹/䝋䝸䝳䞊䝅䝵䞁ᑟධࢫࢸࢵࣉ㻜㻚㻡
ࢹࢪࢱࣛ࢖ࢮ࣮ࢩࣙࣥ

ᴗົ䝥䝻䝉䝇䛻ᑐ䛩䜛䝕䝆䝍䝹ᢏ⾡䛾ᑟධ䛻䜘䜛䝕䝕䞊䝍཰㞟䞉ᴗົຠ⋡໬䞉䝁䝇䝖๐ῶ䠄䝕䝆䝍䝹䛻䜘䜚䚸䝥䝻䝉䝇䛛䜙ே䜢㝖እ䠅

9 ஦ᴗ䞉㒊㛛䛾ຠ⋡໬䝇䝔䝑䝥1:
䝕䞊䝍䝗䝸䝤䞁⤒Ⴀᴗົ䝕䞊䝍䛸ィᩘ䝕䞊䝍䜢⤌䜏ྜ䜟䛫䛶୍ᣓ䛧䛶ศᯒ䞉ゎᯒ䛧䛯⤖ᯝ䜢ඖ䛻䚸⤒ႠពᛮỴᐃ䜢ᐇ᪋

9 ᴗែ㌿᥮䛾✀᥈䛧
9 ⤒Ⴀ䛾ຠ⋡໬䠄䝕䝆䝍䝹᥋Ⅼ䛛䜙䛾᝟ሗ䜢⤒Ⴀ䛻฼⏝䠅䝇䝔䝑䝥2:
䝕䝆䝍䝹䝖䝷䞁䝇䝣䜷䞊䝯䞊䝅䝵䞁
䠄DX䚸䝕䝆䝍䝹ኚ㠉䠅ᴗົ䝕䞊䝍䛸ィᩘ䝕䞊䝍䜢⤌䜏ྜ䜟䛫䛯〇ရ䞉䝃䞊䝡䝇๰ฟ䚸䝡䝆䝛䝇䝰䝕䝹㌿᥮䠄䝕䝆䝍䝹᥋Ⅼ䛛䜙䛾᝟ሗ䜢ඖ䛻஦ᴗ䜢ኚ㠉䠅

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9 ᴗែ㌿᥮䚸᪂つ஦ᴗ

53

DXࢆ
ࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

DXࡢᚲせᛶ
㻝㻜ᖺᚋ䛹䛖䛺䜛䛛䠛ྛ䝟䝍䞊䞁䛷᝿ീ䛧䛶䜏䜎䛧䛯䚹㻝㻜ᖺᚋ䛾⤮ጼఱࡶࡋ࡞࠸௚௻ᴗ䛾ᡂ㛗䝇䝢䞊䝗䛻㏣䛔䛴䛡䛺䛟䛺䜚䚸㢳ᐈ䜒ఱᨾ䛛㞳䜜䛶䛔䛳䛯䚹➇ྜඃ఩ᛶ䜢ኻ䛳䛶䛔䜛㺡㺼㺚㺼㺞㺷㺢㺵㺻㺛㺪㺉㺎㺰㺎㺚㺌㺻ࢆ࠶࠼࡚↓ど㸦✰⇃ᅖ࠸ᡓἲ㸧䝕䝆䝍䝹ᢏ⾡䜢౑䛔䛣䛺䛧䚸㡰ㄪ䛻஦ᴗ䜢Ⴀ䜣䛷䛔䜛䛜䚸ᖖ䛻◚ቯⓗ䛺䝡䝆䝛䝇䝰䝕䝹䛾ฟ⌧䜢ᜍ䜜䛶䛔䜛䡿䢚䡸䢚䡼䢕䢀䢓䢙䡹䢈䡧䡬䢎䡬䡸䡪䢙䜢䝔䞊䝬≉໬䛷ᐇ᪋䠄ᒃ㣕㌴䞉᣺䜚㣕㌴ᡓἲ䠅ⱞປ䛧䛶❧䛱ୖ䛢䛯䝕䝆䝍䝹ᢏ⾡䜢⏝䛔䛯᪂つ஦ᴗ䛜㌶㐨䛻஌䜚䚸ᮏᴗ䛾኎ୖ䜢኱䛝䛟ୖᅇ䛳䛶䛔䜛䡿䢚䡸䢚䡼䢕䢀䢓䢙䡹䢈䡧䡬䢎䡬䡸䡪䢙䜢ᐇ᪋䠄ᒃ㣕㌴䞉᣺䜚㣕㌴ᡓἲ䠅㢳ᐈ᝟ሗ䞉➇ྜ᝟ሗ䛺䛹䛾䝁䜰䛺䝕䞊䝍䛜䝸䜰䝹䝍䜲䝮䛻཰㞟䛥䜜䚸⤒Ⴀ఍㆟䜔㐌ḟ䛾᪂つ஦ᴗ᳨ウ఍䛷ㄡ䜒䛜฼⏝䛷䛝䛶䛔䜛

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54

DXࢆ
ࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

䛸䛣䜝䛷䈈

Facebook䛾Ⴀᴗ฼┈⋡䛤Ꮡ▱䛷䛩䛛䠛

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DXࢆ
ࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

38%䟿
௒䛾䝡䝆䝛䝇䝰䝕䝹䛾ᘏ㛗䛷䚸䝁䝇䝖ᵓ㐀䜢ኚ䛘䜙䜜䜎䛩䛛䠛

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56

DXࢆ
ࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

ᚑᴗဨ䚸ᐙ᪘䚸ᨭ䛘䛶䛟䛰䛥䛳䛶䛔䜛᪉䚻䛾䛯䜑䛻䜒ḟ䛾10ᖺ䞉20ᖺᚋ䜢タィ䛩䜛ຊᙉ䛔䝒䞊䝹䛜DX䛷䛩
ㄡ䛛䛻䝁䞁䝖䝻䞊䝹䛥䜜䜛๓䛻䚸䝕䝆䝍䝹䛷ᴗ⏺䜢䝸䞊䝗䛩䜛௻ᴗᵝ䛜ᮾ໭䛛䜙⏕䜎䜜䜛䛣䛸䜢㢪䛳䛶䛔䜎䛩

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57

Contents1.

⮬ᕫ⤂௓࣭ᑟධ

2.

㸦ᨵࡵ࡚㸧DX࡜ࡣ㸽

3.

DXࢶ࣮ࣝ/DXࢯ࣮ࣜࣗࢩࣙࣥ࡬ࡢ㐣ᗘ࡞ᮇᚅࡣࡸࡵࡲࡋࡻ࠺

4.

DXࢆྲྀࡾ⤌ࡲ࡞࠿ࡗࡓሙྜࡢᮍ᮶ண
࠙ఇ᠁ࠚ

5.

ᮾ໭௻ᴗࡣDX࡟࡝࠺ྲྀࡾ⤌ࡴࡢ࠿㸽

6.

DXࢆྲྀࡾ⤌ࢇࡔሙྜࡢᮍ᮶ண

7.

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58

⤖ࡧ

ࢳ࢙ࢵࢡ࢔࢘ࢺ
ⓙࡉࢇࡣ௒᪥ࠊࡇࡢࢭ࣑ࢼ࣮࡟ཧຍࡉࢀࡓ┠ⓗࢆ㐩ᡂ࡛ࡁࡲࡋࡓ࠿㸽ఱ࠿☜ㄆ஦㡯ࡣṧࡗ࡚࠸ࡲࡏࢇ࠿㸽¾ 䛤⮬㌟䛾ពᛮ䛷ཧຍ䛥䜜䛶䛔䜎䛩䛛䠛ୖྖ䛻ゝ䜟䜜䛶ཧຍ䛥䜜䜎䛧䛯䛛䠛¾ DX䛻䛴䛔䛶䜒䜔䜒䜔䛧䛶䛔䜛䝫䜲䞁䝖䛿䛒䜚䜎䛩䛛䠛䜒䜔䜒䜔䛩䜛䜋䛹䜒䜎䛰ᴫせ䜢ᥗ䜑䛶䛔䛺䛔䛷䛩䛛䠛¾ ▱㆑䛸䛧䛶యᚓ䛩䜛䛯䜑䛻ཧຍ䛥䜜䛶䛔䜎䛩䛛䠛ᐇ㝿䛾ྲྀ䜚⤌䜏䛾䛯䜑䛷䛩䛛䠛¾ 䛣䛾䝉䝭䝘䞊䛷ఱ䜢ᣢ䛳䛶ᖐ䜚䛯䛔䛷䛩䛛䠛ఱ䜢㉁ၥ䛧䛯䛔䛷䛩䛛䠛

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59

⤖ࡧ

㉁␲ᛂ⟅

࠾Ẽ㍍࡟࠾ၥ࠸ྜࢃࡏࡃࡔࡉ࠸ࠋ
࠶ࡾࡀ࡜࠺ࡈࡊ࠸ࡲࡋࡓࠋ

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60䛤␃ព஦㡯
ᮏ㈨ᩱࡣࠊ㈗♫ෆ࡟࠾࠸࡚ࢧ࣮ࣅࢫ฼⏝ࡢุ᩿ࡢཧ⪃࡜࡞ࡿ᝟ሗᥦ౪ࢆ┠ⓗ࡜ࡋ࡚సᡂࡉࢀࡓࡶࡢ࡛࠶ࡾࠊᘢ♫࡜ࡢ㛫࡟࠾ࡅࡿ࠸࠿࡞ࡿྲྀᘬ࣭ࢧ࣮ࣅࢫࡢዎ⣙࣭⏦ࡋ㎸ࡳࢆ⾜࠺ࡶࡢ࡛ࡣࡈࡊ࠸ࡲࡏࢇࠋ

ᘢ♫ࢆྵࡴ࠸࠿࡞ࡿ⪅ࡶࠊᮏ㈨ᩱ࡟ྵࡲࢀࡿ᝟ሗࡢṇ☜ᛶ࣭᏶඲ᛶ࣭ጇᙜᛶࢆಖドࡍࡿࡶࡢ࡛ࡣ࡞ࡃࠊࡲࡓࠊᮏ㈨ᩱ࡟ྵࡲ
ࢀࡿ᝟ሗࡀࡶࡓࡽࡍ୍ษࡢᙳ㡪࡟ࡘ࠸࡚㈐௵ࢆ㈇࠺ࡶࡢ࡛ࡣࡈࡊ࠸ࡲࡏࢇࠋ
ᮏ㈨ᩱ࡟ྵࡲࢀࡿ᝟ሗࡢ୍ษࡣᘢ♫࡟ᖐᒓࡍࡿࡶࡢ࡛ࡍࠋᘢ♫ࡢᢎㅙ࡞ࡋ࡟↓᩿࡛ࡢ」〇࣭㈗♫እ࡛ࡢࡈ฼⏝ࡀ࡞ࡉࢀࡿࡇ
࡜ࡢ࡞࠸ࡼ࠺࠾㢪࠸⏦ࡋୖࡆࡲࡍࠋ

䛤↷఍ඛᰴᘧ఍♫㻹㻭㻷㻻㼀㻻䜻䝱䝢䝍䝹䛈㻥㻤㻠㻙㻜㻜㻣㻡ᐑᇛ┴௝ྎᕷⱝᯘ༊ΎỈᑠ㊰㻢㻙㻝 ᮾ᪥ᮏ୙ື⏘௝ྎ䝣䜯䞊䝇䝖䝡䝹㻝㻲022-352-8850
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