2021/2022 Media PackPrint

DigitalOnline

40 PAGES OF SHEET MUSIC! WORTH OVER £20 + FREE AUDIO CD

OCTOBER – NOVEMBER 2021

HELPING YOU BECOME
A BETTER PLAYER

No 122

BIRTHDAYISSUE!
Celebrating 20yea

LEFT HAND☞FOCUSrsof Pianist magazine

 How to improve your
LH technique 5 scores with LH leanings

DANIILTRIFONOV The world of LH repertoire Step-by-step lesson on
Sartorio’s On Wings of Song

Pianist 122

16 LEARN

www.pianistmagazine.com

1

CLEMENTI SECOND MOVEMENT FROM SONATINA OP 36 NO 3 ........................................................ 1.44

2REINECKE RONDINO PASTORALE ..................................................................................................................... 0.38

3JS BACH MINUET IN A MINOR BWV ANH 120 ............................................................................................... 1.16

4GURLITT LAMENT OP 101 NO 7 ......................................................................................................................... 0.50

5CHOPIN CANTABILE IN B FLAT B84 ................................................................................................................... 1.03

6HILLER CRADLE SONG OP 66 NO 2 .................................................................................................................. 1.40

7SMITH AUTUMN MEMORIES OP 103 NO 6 ....................................................................................................... 2.05

8FRANCK NO 3 FROM THREE EARLY PIECES ..................................................................................................... 1.57

9GERAGHTY FOLLOW THE BIRDS ....................................................................................................................... 1.47

PianistPIECES122 LISTENTO • LEARN • PLAY

16 LEARNPIECESALL LEVELSAND ALL TO
STYLES

performed by Chenyin LiALL LEVELS AND ALL STYLESMASTERCLASS

performed by Chenyin LiBalancing melody
with accompaniment

IN-DEPTH

IN-DEPTHLESSONLESSONRACHMANINOVRACHMANINOVPRELUDEOP PRELUDE
23 NO 610 MENDELSSOHN ARR. SARTORIO ON WINGS OF SONG ..................................................................... 2.04
11 BERENS STUDY FOR THE LEFT HAND OP 89 NO 5 ..................................................................................... 0.57
12 CPE BACH FIRST MOVEMENT FROM SONATA NO 6 WQ63 ..................................................................... 3.17

OP 23 NO 613 NEVIN NARCISSUS FROM WATER SCENES OP 13 NO 4 .............................................................................. 2.47
14 BEETHOVEN BAGATELLE OP 126 NO 2 ........................................................................................................... 3.17

PLAY

15 HAHN LES RÊVERIES DU PRINCE ÉGLANTINE ................................................................................................ 2.22

ETHELBERT NEVIN’S

16 RACHMANINOV PRELUDE OP 23 NO 6 .......................................................................................................... 3.37

NARCISSUS

Chenyin Li plays tracks 1-15 (except track 9). Copyright secured by Chenyin Li www.chenyinli.com.
Pianist 122
1Lucy Parham plays track 16. Extracted from her Rachmaninov Élegie album (Deux-Elles DXL 1178). By kind permission of Deux-Elles.
Pianist No 122 CD (October-November 2021) WGP PIA UK 21122. Production/editing/mastering: Iago Núñez.

2345

www.pianistmagazine.com

CLEMENTI SECOND MOVEMENT FROM SONATINA OP 36 NO 3 ........................................................ 1.44
REINECKE RONDINO PASTORALE ..................................................................................................................... 0.38
JS BACH MINUET IN A MINOR BWV ANH 120 ............................................................................................... 1.16
GURLITT LAMENT OP 101 NO 7 ......................................................................................................................... 0.50
CHOPIN CANTABILE IN B FLAT B84 ................................................................................................................... 1.03

6HILLER CRADLE SONG OP 66 NO 2 .................................................................................................................. 1.407SMITH AUTUMN MEMORIES OP 103 NO 6 ....................................................................................................... 2.05

8FRANCK NO 3 FROM THREE EARLY PIECES ..................................................................................................... 1.57

9GERAGHTY FOLLOW THE BIRDS ....................................................................................................................... 1.47

10 MENDELSSOHN ARR. SARTORIO ON WINGS OF SONG ..................................................................... 2.04
11 BERENS STUDY FOR THE LEFT HAND OP 89 NO 5 ..................................................................................... 0.57
12 CPE BACH FIRST MOVEMENT FROM SONATA NO 6 WQ63 ..................................................................... 3.17

Piano technician: Jon Evans.

13 NEVIN NARCISSUS FROM WATER SCENES OP 13 NO 4 .............................................................................. 2.47
14 BEETHOVEN BAGATELLE OP 126 NO 2 ........................................................................................................... 3.17
15 HAHN LES RÊVERIES DU PRINCE ÉGLANTINE ................................................................................................ 2.22
16 RACHMANINOV PRELUDE OP 23 NO 6 .......................................................................................................... 3.37
Chenyin Li plays tracks 1-15 (except track 9). Copyright secured by Chenyin Li www.chenyinli.com.

This CD comes free with Pianist No 122. It cannot be bought separately.

John Geraghty plays track 9.
Lucy Parham plays track 16. Extracted from her Rachmaninov Élegie album (Deux-Elles DXL 1178). By kind permission of Deux-Elles.
Pianist No 122 CD (October-November 2021) WGP PIA UK 21122. Production/editing/mastering: Iago Núñez.
Piano technician: Jon Evans.
This CD comes free with Pianist No 122. It cannot be bought separately.
Cover image: © By Vitaly

Cover image: © By Vitaly

Total Time 32.00

CD 122-FINAL.indd All Pages

Total Time 32.00

Pianist 122 LISTEN • LEARN • PLAY

16 LEARNPIECES TO

ALL LEVELS AND ALL STYLES
performed by Chenyin Li
IN-DEPTHLESSONRACHMANINOVPRELUDE
OP 23 NO 6

PLAY

ETHELBERT NEVIN’SNARCISSUS
FOR THEBEGINNERCHOPIN’SCANTABILE
12/08/2021 10:44

CD 122-FINAL.indd All Pages

Every issue, Pianist brings you 40 pages ofscores and a CD to listen and learn from.
If your CD is missing, please call 0113 200
2929 or email editor@pianistmagazine.com

FOR THE
BEGINNERCHOPIN’SCANTABILE

10>9 771475 134033£5.99John Geraghty plays track 9.

on lessons with Babayan
and embracing Bach

www.pianistmagazine.com

12/08/2021 10:44

p1 COVER 122.indd 1

03/09/2021 15:53

The biggest and best piano magazine

1

www.pianistmagazine.com

Advertising Account Manager: Mark Dean on 07503 707023 / mark.dean@warnersgroup.co.uk

2021/2022 Media Pack

Our audience

PrintDigitalOnline

Pianist readers own the following types of piano:

Digital34%

Readers: ABC1Men (58%), Women (42%)
Over the age of 45 (68%)

Acoustic grand50%

96% of our readers own at least one piano, and almost all play regularly.
More than half play for pleasure, and about 30% are students. Loyal to themagazine, 84% of readers say they would recommend the magazine to a friend.
Top reasons for buying Pianist:• 85% for the tips and advice• 70% for the sheet music• 50% for piano maker news and features

Acoustic upright
Acoustic grandAcoustic upright50%

Pianist helps readers with the following:
Choosing a piano
15%
Solving a technicalor piano problem
32%

Reader interests also include: Gardening, Cookery,
Cycling & Golf, Reading, Walking, Foreign Travel, Arts and Culture.

2

Choosing a piano
Buying new CDs

Pianist readers are passionate about music:• Nearly 70% regularly attend piano events, concerts or festivals• Over 30% are interested in summer schools and courses.

www.pianistmagazine.com

Digital

Buying new CDs
21%

Finding a pianoteacher
Discovering a new
pianist/composer
Solving a technical or
piano problem

Discovering a new
pianist/composer
30%

Finding a pianoteacher2%

Advertising Account Manager: Mark Dean on 07503 707023 / mark.dean@warnersgroup.co.uk

2021/2022 Media PackPrint

DigitalOnline

TheMagazine
Pianist is the bi-monthly magazine for people who love the piano and is the only “How to Play”
publication sold worldwide.
Pianist contains interviews with star pianists, masterclasses, how-to-play articles, tips and advice from ourexpert teachers, news from piano manufacturers, album and sheet music reviews and more.
Every issue includes 40 pages of scores for all levels and tastes, accompanied by a tutorial
CD of all the pieces featured so readers can listen to the pieces before they learn them!
Our circulation continues to rise, with over 450 WHSmiths stores in the UK now stocking Pianist –along with a variety of independent retailers, Selfridges, Barnes and Nobles and more.
Available in both a print and digital edition worldwide, our circulation and subscription figures arealways changing so please contact our advertising team for our latest distribution information.

3

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Advertising Account Manager: Mark Dean on 07503 707023 / mark.dean@warnersgroup.co.uk

Print2021/2022 Media Pack2016

ADIGICITATION

OF THEYEARPDSPUBLR

The Pianist award-winning interactive digital edition is enjoyedby an ever increasing global audience and is available via thefollowing platforms:• iPad (app store)• iPhone (app store)• Android Tablet (Android)• Android Smartphone (Android)• Kindle Fire (www.pocketmags.co.uk)• PC (www.pocketmags.co.uk)• MAC (www.pocketmags.co.uk)

OnlineWINNLERETHE AC

Digital Editioneditions

DigitalRESSAWA

With other 26,000 downloads, the Pianist digital edition presents you withthe opportunity to really engage with your readers. We can include image
galleries, sound files, video coverage, live web links – why not take a look at
our free sample issue at www.pocketmags.co.uk.
The reader experience:• Tutorial video lessons• 40 pages of sheet music• Additional bonus scores to play
• Sound files of the music scores featured• Live web links• Extensive image galleries• A truly interactive magazine, making Pianist a compelling
read for any piano enthusiast.

4

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Advertising Account Manager: Mark Dean on 07503 707023 / mark.dean@warnersgroup.co.uk

2021/2022 Media PackPrint

DigitalOnline

All print adverts will feature in our digital edition with a URL link of your choice.
For additional extras, see below.

Advert type Interactive options
Add a Video• Video
15mb max - client to provide

Price(Excluding VAT)

£200

icture gallery
Add a Gallery • 5Ppictures
max - client to provide£150• Audio file£150

Add Audio

515mb max - client to proivde

www.pianistmagazine.com

Advertising Account Manager: Mark Dean on 07503 707023 / mark.dean@warnersgroup.co.uk

2021/2022 Media PackPrint

DigitalOnline

Brand reach
Current reach*:
Magazine:
Website: monthly unique users
Bespoke emails:
Social media:
YouTube:App downloads:
Total reach:6

13,00065,00013,00066,80984,00022,628264,437*Figures can vary, but are correct at time of publicationwww.pianistmagazine.com

Advertising Account Manager: Mark Dean on 07503 707023 / mark.dean@warnersgroup.co.uk

2021/2022 Media Pack

Print Rates & Technical
Specifications
Position

Size (mm)Price (per issue)(Excluding VAT)

Covers303 x 216 (Bleed)
296 x 210 (Trim)
274 x 190 (Text area)£1640

Double page306 x 466 (Bleed)
300 x 460 (Trim)£2000

Full page

303 x 216 (Bleed)
296 x 210 (Trim)
274 x 190 (Text area)£1320

Half page130 x 190 (Landscape)274 x 92 (Portrait)£720

1/4 page

130 x 92 (Portrait)£370

DigitalPrint

1/4page
130mm x 92mm

OnlineFullpage
296mm x 210mm

Trim or 3mm Bleed

1/2page

Landscape
130mm x 190mmInserts

Price (Excluding VAT)

Flyer inserts (under 10 grams)£46

Brochure insert (under 30 grams)

£63

Trim
Bleed

1/2
pagePortrait
274mm x 92mm

7www.pianistmagazine.com

Advertising Account Manager: Mark Dean on 07503 707023 / mark.dean@warnersgroup.co.uk

2021/2022 Media Pack Print

DigitalThe website

OnlineLeaderboard 728x90

MPU
250x300

As well as standard banners, sponsored blog posts are also available toadvertise your business/ service.

SKYSCRAPER(DOUBLE MPU)
300x600

Pianist Online is one of the most popular websites for piano players ofall levels, with visitors from the UK, USA (45%), Europe (16%), Asia(8%), Canada (5%) and Australia (4%).
MPU
250x300
LARGE FOOTERBANNER - 250x970

8

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Website Ad

Size

Cost (Excluding VAT)

Leader board

90 x 728£400 per month

Double MPU

300 x 600

£450 per month

Large Footer Banner

250 x 970

£350 per month

MPU£250 per monthSocial Media£200 per post

Blog/Sponsored content£450

Advertising Account Manager: Mark Dean on 07503 707023 / mark.dean@warnersgroup.co.uk

2021/2022 Media Pack Print

DigitalOnline

Bespoke emails
With an impressive 40% open rate and 10% click rate, ourbespoke email statistics far exceed the industry averages.
We send out approximately three emails per month, covering avariety of topics and messages. Our emails are read by people
from around the world, with the majority in the UK (46%) andUSA (38%).
We choose what’s new and exciting in the piano world, offer
expert playing advice, along with competitions, events andlinks to what’s catching our eye.

Email packages

Price (Excluding VAT)

One promotional panel£250

Bespoke E-Newsletter£950

Targeted E-Newsletter£650

9www.pianistmagazine.com

Advertising Account Manager: Mark Dean on 07503 707023 / mark.dean@warnersgroup.co.uk

2021/2022 Media PackVideos
editions

With a growing number of YouTube subscribers (see page 6 forbrand reach), we know our followers are very enthusiastic about
piano tutorials.

OnlinePrice(excluding VAT)

Whats included?

Video upload

Video uploaded with a description and any links to thePianist magazine YouTube channelBronze• Video on Pianist YouTube channel• x1 Social media post• x1 Feature panel on a Pianist email• x1 News story on Pianist website£1250• Video on PIanist YouTube channel• x3 Social media posts• x1 Feature panel on a Pianist email• x1 Gold news story on Pianist website• x1 MPU advert• x1 Full page print advert in Pianist magazine£2650• Video on Pianist YouTube channel• x3 Social media posts• x1 Bespoke email• x1 Banner advert in a seperate email• x1 Gold news story• x1 Full page printed adverts in Pianist magazine over 12months• Spotify playlist on Pianist channel£4000

SilverGold10

DigitalAdvert type

We work with Steinway on every issue to produce a video tutorial
on different playing techniques taught by pianist Graham Fitch.
We’ve also worked with Yamaha, Casio and Bechstein, and ourvideos have received up to 655,000 views.

www.pianistmagazine.com

Print

£600

Advertising Account Manager: Mark Dean on 07503 707023 / mark.dean@warnersgroup.co.uk