#223

EV Apps & Digital Consumer
Experience Guide

SUSTAI
NABLE
TABLE OF CONTENTS
Introduction

Sustainable

EVs have entered the mainstream and are now becoming more accessible as automakers target new consumer
demographics with new models launched across a range of segments and price points. A common feature sharedby these models, regardless of their category or pricing, is an ecosystem of EV-specific apps and services.

Bird Eye View
Executive SummaryHere, EVs rely on a multi-channel communications approach that unites smartphone apps, owner portals and invehicle systems to inform the owner on battery status, charger availability, digital payments, and EV value-addedservices. With this approach playing a key role in the EV experience, it is critical for OEMs to balance a rich
ecosystem of EV-focused digital apps and services with a holistic consumer journey that informs, supports, andmaximizes the end consumer experience.

What's New?
Analysis
Summary Tables
Ecosystem

The EV Apps & Digital Consumer Experience Guide provides a detailed breakdown of how automakers are offering
EV apps and a digital consumer experience through five key steps. While offering insight into how digital tools andservices can be leveraged to drive EV adoption, the report also identifies the best practices for digitizing key
components of the EV user journey and understands how the remote and in-cabin vehicle experiences work
together to deliver information and support new EV-related digital experiences.

Future Outlook
Next Steps

RELATED SBD REPORTS
Automotive App Guide – 531
In order to offer consumers, thefunctionality they have become
accustomed to in the consumer electronics
world, automotive OEMs and otherdevelopers are offering apps for the car.
The Automotive App Guide helps you makesense of the app market for automotive

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#223/EV Apps & Digital Consumer Experience Guide

Key questions answered> What EV apps are in themarket from each OEM,and what level of features
are enabled?

> What is the payment
strategy of each OEM withcharging networks, apps,
and services?

> How can the EV digital
experience be customized,
personalized, and further
digitzed overall?

> What is the CX contrast
between OEMs with owned
vs multiple third-party
charging networks?

This research supports

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EV Apps & Digital Consumer Experience Guide
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you can email us at info@sbdautomotive.com or discusswith your local account manager below.

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