JCI

14/05/02 20:46

Awards Entry

2014 Asia-pacific Conference
Green Lawn All Over My Home Town
JCI JAPAN

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

1/15 ページ

JCI

14/05/02 20:46

Page 1

Entry Information
Award Program:

2014 Asia-Pacific Conference

Category:

NOM Information
National Organization:

National President:

JCI JAPAN

Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization:

JCI Kanazawa

President:

Takanori Ura

President Email: uratakagt@yahoo.co.jp

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

2/15 ページ

JCI

14/05/02 20:46Page 2

Basic Information
Duration : 2013/5/13~2013/10/5
Staff : 14 Members
NPO Club Plette/KANAZAWA SEIRYO UNIVERSITY/Local businesses
Sponsors :three companies/Local newspaper
Budget : $6,900
Profit / Loss : None
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 460,000 citizens living in Kanazawa city
Objective : The purposes of this project are-To encourage citizens to create positive change.
-To make sustainable society by increasing the citizen’s social
contribution.
JCI Kanazawa provides citizens opportunities to increase their social
contribution. In conclusion, we can make sustainable society.
Citizens need to following positive changes for this object.
1. Citizens notice that their action becomes social contribution.
2. Citizens change to the act actively.
JCI Kanazawa provides citizens opportunities to create positive change.
We held the project which planting grass for the children’s playground.
1. JCI Kanazawa increase participants and active citizens.
2. JCI Kanazawa increase enterprises which address to the CSR activity.
Overview : JCI Kanazawa propelled JCI Mission and JCI Vision.
1. JCI Kanazawa investigated problems that children’s play ground
2. JCI Kanazawa decided the project which planting grass for thechildren’s playground.
3. JCI Kanazawa explained to administration, enterprises, universitystudents, NPO parties.
4. JCI Kanazawa introduced about the project to nursery schools,
kindergartens, neighborhood associations.
5. JCI Kanazawa decided venue of the project, explained to citizens.
6. The citizens of various generations participated to the project.
7. Enterprises, NPO parties, university students participated to the project.
8. Citizens retained grass field during rearing period.
9. Citizens planned and held an event which is play with children on thegrass field.
10. JCI Kanazawa succeeded increasing active citizens.
11. JCI Kanazawa succeeded increasing enterprises which address to theCSR activity.
Results : 1. Citizens have changed to the actively.
2. Cooperative enterprises were made to start positive change.
- They were not undertaken as a collaborative project with JCI Kanazawa.
They were undertaken a project as original CSR activity.
3. This project was announced positively by local television, newspapers.
- As a result, the project was dispatched successfully. recognition of theproject was increased.
4. Cooperative NPO parties were made to start positive change.
-The proposal that they would like to continue to cooperate from them.
5. Cooperative organizations were made to start positive change.
- The proposal that they would like to carry out and succeed to the projectfrom them.
In conclusion, the program ware became independency and selfsustaining possibility.
Actions Taken : 2012/10 Consultation with NPO association about division of roles andhttp://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

3/15 ページ

JCI

14/05/02 20:46

program succession (12 times)
2012/11/2~2013/6/20 Meeting with town (9 times)
2012/12/~2013/4 Hearing from the actual sites (16 times)
2013/1/28~2013/4/12 Meeting with A local kindergarden (3 times)
2013/1/29~2013/6/27 Meeting with B local kindergarden (10 times)
2013/2~2013/5 Consultation with Kanazawa city (11 times)
2013/3/1~ Meeting with local university about division of roles and event
planning (6 times)
2013/4/1 Renewed the Facebook page as 2013 version
2013/5/13~2013/5/30 Handed out the leaflets of information to 166
kindergardens (Target: 32,000 children)
2013/6/20 Conference of program succession (Ishikawa Club Zone)
2011/3~2011/4 Explanation to faculty members and parents (5 times, 271people joined)
2011/5~2011/6 Planting young plants (3 places, 488 people joined, total2,690m²)
2012/4~2012/6 Explanation to faculty members and parents (4 times, 121people joined)
2012/6 Planting young plants (5 places, 400 people joined, total 1,493m²)
2012/7/19 Holding an event at local kindergarden A (286 people joined)
2012/10/5 Holding an event at local kindergarden B & C (200 peoplejoined)
2013/4/20 Explanation to faculty members and parents, and making youngplants at local kindergarden A (43 people joined)
2013/6/5 Explanation to town (52 people joined)
2013/6/8 Planting young plants at local kindergarden A (92 people joined,total 400m²)
2013/6/13 Planting young plants at local kindergarden C to expand thearea (15 people joined, total 300m²)
2013/6/22 Planting young plants at town (44 people joined, total 300m²)
2013/6/30 Planting young plants at local kindergarden B (240 people
joined, total 3,700m²)
2013/9/7 Holding an event at local kindergarden A (62 people joined)
JCI Kanazawa got to results by this project.
1. JCI Kanazawa increased participants and active citizens.
2. JCI Kanazawa increased enterprises which address to the CSR activity.
Primary factor
1. Anyone can plant the seed of grass simply.
2. Men and women of all ages were able to carry out together.
3. That the improvement of the environment in which children grow up, itwas easy to understand content.
4. Before the project, it was able to easily image the changes in theenvironment after the project.
5. Know-how has been accumulated because this project due tocontinuing three years.
From the answer of questionnaire in previous year
A participant said “I recognized that planting grass of a playground iseffective for children`s health.”
On the other hand, the answer of “I am not sure” was 19%.
All participants could not understand merit of grass because there was aplace that could not grow grass in the heat wave of last year.
In this year, it succeeded in growing of grass because JCI Kanazawa wentaround and appropriate action to the playgrounds.
A point of the project
Anyone can make environmental improvement for children to grow up.
http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

4/15 ページ

JCI

14/05/02 20:46

We want to convey to members of the next year.
1. Regular visiting to the playgrounds after planned grass.
(For the improvement of the project more effective)
2. Increasing enterprises which address to the CSR activity.
(Order to positive change to more people and enterprises)
This Program \"Green Lawn all over My hometown \" won \"Award Japan
2011\" of 2011 JCI Japan Conference Award program.
2012 JCI Asia-Pacific Conference Awards
Bset Local CSR Program
Recommendations : The principal of the Taiyo-gaoka nursery school
A 3,700-square meter vast space was able to be planted grass by
everybody’s cooperation. I am very glad that to be able to see the many
children playing vigorously on the grass.
From now on, I hope that many playgrounds will be planted grass forchildren, for the community.
The principal of the Mirai-no-Hiroba
The Children’s playing has changed to running, lying on the ground, notfear a falling, after playground was planted grass. This trend will lead tothe improvement of physical fitness. I was good to saw smile of children ina safe and secure environment.
The mayor of neighborhood in a Kigoshi-Danchi
I am glad to the project of the JCI Kanazawa. The neighbors of various
generations participated to the project. They were picking up trash in theplayground actively, became a mindful of environmental conservation,accordingly.
NTT-docomo is the biggest telecommunications enterprise in Japan.
The parson in charge of the NTT-docomo
I thought it is simply great when I heard about this project. We also have
expanded the project of going to leave nature to children, as part of theCSR activities. I think the project of JCI Kanazawa is for many children.
Continuing is important for all playgrounds be planted grass in Kanazawa.
Moreover, I would like to extend this project to the Hokuriku area.
This project appeared 4 times in a Hokkoku newspaper which waspublished 310,000 copies of each day.
This project was shown on a local TV networks, which has average of
700,000 households, in a time.

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

5/15 ページ

JCI

14/05/02 20:46

Page 3

1Award Category criteria

The purposes of this project are-To encourage citizens to create positive change.
-To make sustainable society by increasing thecitizen’s social contribution.
The purpose of this program and the conclusion in thePlan of Action “By working together at local, nationaland international level this organization can provide
development opportunities that empower your peopleto create positive change” are consistent.
1. JCI Kanazawa provides an opportunity that positivechange to the citizen.
2. JCI Kanazawa increase participants and activecitizens.
A breakdown of the total expenditure - $6,900
Expenditure foe set up the grounds - $1,000
Expenditure for the planning and direction - $1,260
Expenditure for the publicity - $4,080-Invent of a decreasing expenditureThe Long-term Local Community program gained
understanding and support from the Kanazawa Fundfor Education.
JCI Kanazawa was supported seeds of grass by theKanazawa Fund for Education.
[The propulsion of JCI Mission]
Dare to Act
The citizens and enterprises were provided an
opportunity of positive change by this program.
1. JCI Kanazawa explained about this program to 112
nursery schools, 45 kindergartens, 60 neighborhood
associations. Also, enterprises, administration, NPOs,university students.
2. The citizens understood that act to the community
belongs to CSR and contribution to society.
3. The citizens participated to the program, changedpositively. They experienced importance of “Dare toAct”.
[The propulsion of JCI Vision]
JCI Kanazawa wasA. To leading the citizens, NPOs, enterprises.
B. To held program cooperate with citizens andhttp://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

6/15 ページ

JCI

14/05/02 20:46

enterprises.
C. To shared issues with the citizens, NPOs,enterprises, and constructed a network with them.
As a leader in the community, the network
construction to the community, we spread the action.

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

7/15 ページ

JCI

14/05/02 20:46

Page 4

2Award Category criteria

14 Members
51%
PR Team (Chairperson, Vice-chairperson,
Secretary: 3)
Presentations on the lawn-planting program at
the meetings of the board of directors of theKanazawa Federation of Neighborhood
Associations and the board of directors ofNursery Schools Section, Kanazawa City Social
Welfare Council. Publication of leaflets topublicize the program.
Program Development Team (Deputy Director,General Manager, Chairperson: 3)
Discussion with supporting organizations about
the succession of the program.
CSR Activities Promotion Team (DeputyDirector, General Manager, Chairperson, Vicechairperson: 4)
Promotion of CSR activities throughpresentations at companies.
Site Selection Team (Chairperson, Vicechairperson, Secretary, Committee members: 14)
Visits to kindergartens, nursery schools andneighborhood associations that applied toparticipate in the lawn-planting program, for thepurpose of explaining the program andinvestigating the sites, and discussing site
selection.
Lawn-planting Program Organization Team
(Chairperson, Vice-chairperson, Secretary,Committee members: 14)
Examination and implementation of the program
to improve citizens’ awareness of social
contribution and to make them active citizens
through participation in the program.
Lawn-planting Program Verification Team
(Chairperson, Vice-chairperson, Secretary,Committee members: 14)
Collection of questionnaires after completion of
the program, and hearings at the relevantorganizations to verify the program.
http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

8/15 ページ

JCI

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

14/05/02 20:46

9/15 ページ

JCI

14/05/02 20:46

Page 5

3

Award Category criteria

1.JCI Kanazawa evaluated the citizens’ awareness ofsocial contribution according to the number ofparticipants in the program.
2011: 488, 2012: 505, 2013: 610
2.JCI Kanazawa evaluated awareness of theimportance of CSR activities according to the numberof companies that participated in the program.
First year: 1, Second year: 2, Third year: 3
3.JCI Kanazawa evaluated the impact of the program
according to the number of new organizations thatwere formed. Two organizations were formed.
4.JCI Kanazawa evaluated awareness of the program
according to the number of times it was covered by themedia.
Four articles were published in the Hokkoku Shimbun
newspaper (circulation: 310,000) and one program wasbroadcast by a local TV station. (Average number ofviewers: 700,000 households).
JCI Kanazawa increased the number of active citizens-1,603 citizens participated in the program over three
years to create positive change, and became activecitizens.
-Six companies supported the program over threeyears, understood the importance of CSR activities,
and increased the number of active citizens.
JCI Kanazawa expanded the program to include
regional activities.
-Two nursery schools and one neighborhood
association found out about the program throughmedia reports, and asked to participate in the program.
-We visited the organizations, discussed with them andcarried out the program.
-The supporting organizations proposed carrying out
the program by themselves. We discussed theexecution of the program with them.
-The supporting organizations made plans to carry out
the program by themselves starting next year.
JCI Kanazawa was able to contribute to theestablishment of a sustainable community.

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

10/15 ページ

JCI

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

14/05/02 20:46

11/15 ページ

JCI

14/05/02 20:46

Page 64Award Category criteria

1.Increased awareness in the community
The program was reported on by various media such as
TV programs, newspapers and the websites ofsupporting companies. JCI Kanazawa has gained
recognition in the community as a social-contributionoriented organization.
2.Improvement of LOM members’ ability
The program improved LOM members’ awareness ofsocial contribution, and enhanced their ability toimplement social activities. The young
businesspersons learned that companies should
contribute to society, and not only seek to make aprofit. They will make positive changes as community
leaders in the future.
3.Financial support from outsideThe long-term local community development program
gained understanding and support from the Kanazawa
Fund for Education.
4.Improvement in evaluation by external organizations
JCI Kanazawa was highly evaluated by localgovernments. In particular, the fact that Ishikawa
Prefecture gave us a proposal to support our program
improved our evaluation.
The project gave citizens and companies opportunities
to create positive change.
-JCI Kanazawa explained to citizens and companies
through past examples that planting lawns inschoolyards will contribute to society and result inCSR.
-They understood that lawn-planting activities inschoolyards would contribute to society and result inCSR. -They participated in the program and createdpositive change.
They understood that it was important to “Dare to act”.
-They acted in a positive manner and increased thenumber of active citizens, in the hope that thecommunity would develop continuously.

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

12/15 ページ

JCI

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

14/05/02 20:46

13/15 ページ

JCI

14/05/02 20:46

Page 75

Award Category criteria

The program gave many citizens opportunities toimprove awareness of social contribution and act
positively. They will become active citizens andrealize a society that develops sustainably. In addition,
the program gave companies opportunities to discover
the importance of CRS. From now on, they will becompanies that contribute to society, not justcompanies that seek to make a profit. The citizens’
network will become a model for social contribution in
the community, and create many positive changes.
A total of 1,603 citizens and six companies
participated in the program over the three years. We
should increase the number of citizens and companies
that participate in the program and CSR activities.
[Measures]
1.JCI Kanazawa should continue and promote theprogram to disseminate its purpose.
2.JCI Kanazawa should increase the number of lawn
plantings, and provide citizens with opportunities tocreate positive change.
3.JCI Kanazawa should publicize the program toinform companies of the importance of CSR activities.
4.JCI Kanazawa should establish a citizens’ network as
a mediator between local governments, companies andcitizens.
5.JCI Kanazawa should publish a project manual to
make it easy for citizens to participate in the program.

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

14/15 ページ

JCI

http://www.jci.cc/eawards2n/print.php?lang_id=4&u=38670

14/05/02 20:46

15/15 ページ