#301

MWC 2024

DISTABLE OF CONTENTS

Disruption
RadarIntroduction
MWC Barcelona (formerly Mobile World Congress) is the largest mobile technology event in the world, bringing
together the latest innovations from more than 2,200 leading companies, with a highly-rated conference programassembling today’s visionaries to explore the hottest topics influencing the industry.

Summary & Key Takeaways
Conferences & Sessions

The MWC 2024 Premium Event Report provides comprehensive insights into the full scope of what the Barcelona
event offers the automotive industry, taking a deep dive into its reveals and trends, alongside key talking points,announcements and in-depth analysis.

Key Announcements
Next Steps

In addition to offering deep insights into MWC 2024, purchasing our Premium Report Series will also provide youwith immediate access to our full range of CES 2024 reports, while also securing your copy of our Premium Auto
Beijing 2024 Report set to release later this year.

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301 – CES 2024
SBD’s CES 2024 Premium Report, summarizing all
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In addition to offering deep insights into MWC 2024,
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MWC 2024 – PREMIUM EVENT REPORT
Mobile World Congress

Introduction

Introduction

What was MWC 2024?
MWC Barcelona (formerly Mobile World Congress) is the largest mobile technology event in the world,bringing together the latest innovations and from more than 2,700 leading companies, with a highly-rated
conference program assembling today’s visionaries to explore the hottest topics influencing the industry.
The 2024 edition of MWC was held in Barcelona from 26 – 29 February. The aim of the event is to givebusinesses the opportunity to showcase their novel technologies and for professionals working in theelectronics and automotive sector to network.

Report Focus
Our 2024 MWC Premium Report provides asummary of the key automotive conferences,trends, products, and announcements fromOEMs and suppliers who attended the event.

MWC is primarily attended by telecommunications companies, technology companies, consumer
electronics companies and software providers. This report provides a summary of the main trends from
MWC 2024 as well as key announcements and products.

SBD Event Report Series
The SBD Event Report provides
comprehensive insights into the full scope ofwhat the Barcelona event offers theautomotive industry, taking a deep dive into
its reveals and trends, alongside key talking
points, announcements and in-depth
analysis.
MWC 2024 is part of a Premium Event
Report Series also including CES and Beijing
Auto Show.
55

Summary

Top trends

MWC 2024 Top Trends
Key trends

Artificial Intelligence

5G and 6G
Connectivity

2024
Smart Devices

Collaborations andPartnerships

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Click to navigate

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Example slides
from the reportSummaryAI

Artificial Intelligence
Generative AI was omnipresent

AI, 5G and the Edge

T-Mobile app-less phone concept

AI showcased at Nokia booth▪ Generative AI (Gen AI) was omnipresent at MWC 2024. It was
shown throughout the show supporting a variety of use cases.
Use cases included voice assistants, chat bots for consumer
support, image creation, content creation and workforce training.
▪ Qualcomm demonstrated on-device Gen AI in a range of smart
devices (powered by Qualcomm chips). On-device Gen AI can beused in smartphones, laptops, vehicles and wearable devices. TheQualcomm AI Hub for app development was also shown.
▪ Deutsche Telekom exhibited an app-less AI smart phone concept.
The user interacts with the smart phone through a Gen AI
interface rather than with applications.
▪ Android Auto has been updated and can now automaticallysummarize texts and chats and suggest responses whilst driving.

▪ The opportunities to use AI to support autonomous networks,open Radio Access Network and network management werepresented.
▪ Exhibitors at MWC 2024 emphasized the use of AI at the edge.
This was seen in connected devices such as wearables, PCs,phones and vehicles. Using AI at the edge is more sustainable,
has lower latency and improved security compared to cloudprocessing.
▪ Sustainability and energy efficiency were highlighted by exhibitors
and were areas of interest during panel sessions. The benefits oflower power consumption of using AI at the edge [compared tocloud processing] was often discussed.

88Conferences

Smart Mobility Summit

Smart mobility summit - who's at the wheel in the connected vehicle revolution? (1/3)•Automotive and cellular evolutions have been different lifecycles causing challenges•

At present, most cars are 4G. Mobile networks have evolved to provide Advanced
AI/ML to support 5G. Tomorrow will include connected infrastructure using Cellular +5.9GHz and GenAI.

••

Discussion Panel:•Cameron Coursey- AT&T•

Usman Zafar- AT&TStandards are specified for 4g and 5G v2x. Need to take advantage of advanced
network services, quality of service, things that allow you to provide the delivery ofmission critical communications like safety messages.

•Suman Sehra - Harman•

Eva Rudin- Thales•

Serafino Abate- Volvo

Need to move to a model for a nationwide network too provide safety based solutions,
not only for 5.9 GHz which is an unlicensed band for short range communications but
also cellular frequencies which augment that.

•

Paul miller – Wind River•

Sarwant Singh – MarketsandMarkets•

Barbara Pareglio - GSMA•

Needed in private sector as SDVs need to be more connected all the time and for EVs
to find charging stations and connectivity will grow in importance for autonomy.
Ability for one radio to support all of these would be very beneficial for the automotiveindustry.

•Connective infrastructure compelling use cases include pedestrian and road worker
safety, traffic optimization, continental corridors and public transit.

•We’re at an inflection point. Cellular accelerates the future of connective infrastrture,through 5G. Satellites can augment cellular.

•SDVs are different from mobile device on wheels and always need stable connectivity.
Future cars need to talk to other cars as well as other parts of ecosystem.

Key Takeaway
5G advancements and C-V2X are going to transform the user experience and unlock safety
and convenience use cases which require very low latencies. To achieve this, a 5G
infrastructure, Software-Defined vehicles and solutions like Open RAN will be required. 5G is
also an enabler to autonomy, which can help to solve key challenges in the coming years
such as the truck shortages seen in the USA. However, there is currently a need for a policy
roadmap for smart vehicles with more harmonization of standards and foresight on
9regulatoryenvironment.
9Conferences

AI powered networks

Revolutionizing connectivity: With AI powered networks•••

AI presents an opportunity for telcos to start monetizing their network, such asutilizing applications, computer vision and holographic for traffic optimization. Thereare future opportunities for telcos to monetize the network further with inferencing
and converging AI and the network together.
AI has been there for quite a long time in telecom as traditional AI and MLOps models
have led to use cases in customer experiences, RAN optimization, energy savings, andcybersecurity.
The focus hereon is on how we can leverage Gen AI to make the network moreconversational and easier to connect with industries; ie. in case of an outage how can
we make use of the data and Gen AI to troubleshoot and diagnose.

•The ecosystem for AI includes companies innovating together. Industry collaborationand the emergence of alliances like Ericsson, Nokia, and NVIDIA together will solve
the problem of effective RAN management, operations and spectral efficiency.

•Having an open RAN model will enable opportunities for partners to collaborate andwork towards that goal of network improvement and achieving efficiency.

•Within telco industry, there is still a need to catch up with the advancements inacquiring unique skills in data science, managing data operations, and establishing
firm strategies for large language models•

The governance framework and skills are critical to understanding technology intelcos. 55% of telcos still consider skills as the bottleneck in scaling AI, which presents
an opportunity to further scale teams and employees to adopt AI faster.

•The challenge is how to pull together AI expertise to drive operational efficiency.
Building trust downstream with engineering and operations teams is crucial.

Discussion Panel:•Chris Smith- Wipro•

Jitin Bhandari- Nokia•

Lilac Ilan- NVIDIA•

Adam Loddeke- AT&T•

Jean-Christophe Laneri- Ericsson

Key Takeaway
Operators currently are embracing AI transformation and automating workflows, with afocus on setting the right architecture to enable innovation.
An open network through partnership will allow onboarding new applications and taking
advantage of the best available technology thus driving capability and competition in theindustry.
Equipping the existing workforce with skills to adopt AI faster is a challenge, as investment
10skills is the current bottleneck.
in10Key Exhibits

Summary

Harman Automotive

Video/PicHighlights• Harman’s new Ready Connect system a new 5G TCU
was shown. This offers 5G connectivity for improved
connected mobility experiences which focus onentertainment, productivity and situational awareness.
Harman demonstrated this with a demonstration of their
MECWAVE V2X solution where a vehicle could connect totraffic lights via the cloud and receive a countdown togreen.

•Harman Automotive
showcased a range of
their connectivity
innovations, including 5G
TCUs, in-vehicle app store
and also a demo car
showing different roadready Harmaninnovations.

Find out more
11

• Harman showed off their Ready Vision product QVUE.
QVUE is a display innovation which uses reflective film
on windshield with 3 displays are reflected towards
driver. QVUE offers an alternative to a traditional HUD
which can be seen be more occupants than a traditional
HUD whist having smaller packaging.
• Harman’s Ignite store was shown at MWC. The Ignite
store has a catalog of 70 applications and can work withReady Vision QVUE for displaying notifications. Apps
shown include weather apps and charging stationinformation.

Maturity

Harman press release
ConceptPlanned

On sale11

Key Exhibits

SummaryMediaTek

Video/PicHighlights• MediaTek showcased the first on-device Generative AI
video diffusion powered entirely by its flagship 5G mobileprocessor, the Dimensity 9300. This chip incorporates thehardware-based Generative AI Engine with secure,personalized AI, capable of bandwidth reduction, LoRA
Fusion, and 8X faster generative AI performance versus
MediaTek’s previous generation AI processor.
• Mediatek showed future of personal networks throughambient computing and connectivity convergence utilizing
5G private networks.

•MediaTek showcased
several technology
demonstrations, featuring
next-generation producthighlights in NTN, 5G
RedCap, and 5G CPE andcollaborations in Dimensity
Auto• Its flagship mobile 5G chipset brand, MediaTek Dimensity
Auto showcased a range of new automotive solutions withhigh performance compute, AI and feature integration.
• MediaTek Dimensity Auto Cockpit is displayed to be theworld’s fastest smart cockpit bringing MediaTek’s expertisein smartphones, smart homes and entertainment intovehicles.
• Showcased Dimensity Auto Connect that brings the latest
Wi-Fi 7 technology into vehicles for the driver andpassengers to connect. Additionally, MediaTek and ACCESS
Twine4Car are working together to develop richer multiscreen entertainment and interactive services.

Find out more
12Maturity

MediaTek at MWC 2024
Concept

PlannedOn sale
12Key Exhibits

Summary

Qualcomm

Video/Pic

Highlights• Qualcomm WiFi showcased their Qualcomm QCA6797AQ
automotive Wi-Fi 7 solution. This is a new addition tothe Snapdragon Auto Connectivity Platform which cansupport Wi-Fi 7. This is the world’s fist Wi-Fi 7 solution
for automotive.

•

Qualcomm demonstrated
a wide range ofconnectivity and AIinnovations. This includes
a WI-Fi 7 automotive
connectivity platform anddemonstrations ofgenerative AI on thealtests smartphones, PCsand wearables.

Find out more
13

• Qualcomm showed their AI Hub at MWC. Their AI hub
provides on-device GenAI solutions for PCs,smartphones, Software-Defined Vehicles and more. 75+
optimized AI models are available for Snapdragon andQualcomm platforms.
• GenAI implemented on their Snapdragon Digital Chassis
was shown, including owners manual information,
mapping.
• Humane ai showed off their AI pin at the Qualcomm
booth. The Humane AI Pin is a wearable pin with a Gen
AI voice assistant. It can project onto the user's handinstead of using voice if required.
• Large-scale Vulnerable Road User safety system wasshown. This could alert can warn the driver about
vulnerable road users nearby using the Car-to-Cloud
Services and Snapdragon Auto Connectivity Platform.

Maturity

Qualcomm MWC 2024 press kit
Concept

PlannedOn sale13Request the priceContact Us

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