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Awards Entry

2014 Asia-pacific Conference
Global Training School of social leader!
JCI JAPAN
Best National Flagship Program

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Entry Information
Award Program:Category:

2014 Asia-Pacific Conference
Best National Flagship Program

NOM Information
National Organization:

National President:

JCI JAPAN
Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization:
President:

JCI Osaka
Norimasa Nakatani

President Email: nori72nori72wanokokoro@gmail.com

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Basic Information
Duration : January 1st to July 1st , 2013
Staff : 23
JICA(Japan International Cooperation Agency), Cambodian Government, 12
Sponsors :universities, and more
Budget : USD 24,000
Profit / Loss : None
In which UN MDG
best fit (if apply): Eradicate extreme poverty and hunger?:

Who is benefited Citizens of Cambodia, 14,860,000?: people Members of JCI Japan, 37,618 people
Members of JCI Cambodia, 30 people
Objective : Primary objective:
GTS (Global Training School) is a training project to develop future social leaders
who can act toward eternal world peace by providing the members of JCI and young
people in the GTS host country with a development opportunity through internationalsocial contribution activities.
[Object persons for training]
Members of JCI Japan
Members of JCI Cambodia
tudents in Cambodia[Abilities to be developed through training]Among abilities required as a leader, the followings can be developed through thisproject.
Problem consciousness toward social issues
Abilities to examine and understand problem needs
Abilities to develop methods to solve problems
Abilities as a leader to change young people in a positive way
Abilities to implement methods to solve problems

Secondary objective:
Contribution to UN MDGs
Development of JCI Cambodia
Building networks with the government, etc. of Cambodia

Overview : [Contents of the project]
The members of JCI Japan will acquire an ability as a social leader through theprograms to learn social issues in the host country, and develop and implement
methods to solve problems with young people in the GTS host country.
History of GTS:
GTS, first started in 1992, has developed social leaders in many
countries and regions through implementation of JC activities andOMOIYARI projects. In 2013, the 21st GTS will fuse [value],[technology] and [information], etc. of JCI Japan and JCI Cambodia, thehost country, together and evolve the project to a mutually beneficial
sustainable project.

[Contents of training]
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1. Examine/learn social issues in the host country:
January 3-May 21
2. Visit/inspect the current state of social issues and plan solutions to problems:
May 22-May 25 (4-day training camp)
3. Verification, review:
July 1[Host country]
Cambodia
WHY Cambodia?
The population 8,000,000 people of Cambodia is said to be decreased
to one third in just 3 years due to cruel and persisting bloodletting by
the Pol Pot administration and civil wars. After 1991, in an effort tobreak away from the dark past, Cambodia now became a country
showing more than 8% GDP economic growth rate with full of young
energy. However, on the other side, the gap between the rich and thepoor is widening due to rapid economic growth. We concluded thatwhat is needed in Cambodia now would be consolidation of educational
system, a catalyst for the poor to independently engage in permanent
economic activities, and social leaders to create such catalysts.
Accordingly, we selected Cambodia for a host country.

[Project partners]
JCI Cambodia[Social issues picked up in Cambodia]
Poverty issue
education issue
agricultural issue[Keywords for the project(Methods to solve social issues)]
Social business
WHY social business?
Social business is a business entity to engage in profit earning
activities for the purpose of solving social issues. Although volunteer
activities can be a temporary solution to social issues, it is difficult toeradicate issues due to limited finance and manpower. JCI Japan
adopts social business as a permanent solution to social issues in
Cambodia because it can solve social issues by sufficing financial
requirement itself.

WHAT IS GTS? if you have time please check VIDEO.

Results : Through this project, the following outcomes were achieved.

[Achieved primary objective, development of social
leaders.]
We grouped the participants to 9 mixed teams of JCI Japan, JCI Cambodia
and Cambodian students, and trained to develop a social business plan in thecamp. As a result, not only social business plans were developed, but also 3
out of 9 business plans are being carried out in Cambodia to tackle issues(about to tackle issues).
Questionnaire result shows 97.2% of the participants are motivated tocontinue promoting contribution activities toward social issues, etc., and95.8% hope continuation of GTS project.
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JCI Cambodia noticed effectiveness of GTS project and is planning to
implement their own GTS project as NOM after 2015.
A number of JCI Cambodia members increased from 70 to 96 (up 37%) after
GTS project.

[Evaluation by Cambodian government]
Cambodian government highly valued a social business [Sky Lantern Festival]
performed as a model case in the project and fully cooperated with us.
It announced to promote the lantern festival as a tourist content and a solution
to social issues.

[Result as a long-term project from the past]
Since the GTS project had been launched in 1992, it is been implemented in many
countries and regions to spread JC activities. it is been implemented in Cambodia for
3 years in a row from 2008 to 2010, and it played a crucial role for the birth of JCI
Cambodia from a different facet of APDC by providing development opportunities toyoung citizens in Cambodia interested in JC activities to be social leaders.
Furthermore, by implementing the GTS project in Cambodia in 2013 in cooperation
with JCI Cambodia, the values and experience of each organization are synergizedeach other, and it influenced the Cambodian government and succeeded more thanever in creating a seed for social businesses in Cambodia.

Actions Taken :1. Examine/learn the host country and social issues

therein:January 3-May 21
Research of social issues in Cambodia, site visit (2 times)
Meetings with JCI Cambodia (through SNS, SKYPE）
Visit LOM and Bloc councils to recruit participants
Study sessions of the current state of Cambodia and social
businesses(2 times)
Mail magazines & quizzes of social issues(mailed 8 times toparticipants)
2. Visit/inspect the current state of social issues and plansolutions to problems
May 22-May 25
4-day training camp
Step1 Visit/inspect/experience social issues in Cambodia(Day 1〜2)

3 groups of 3 teams visit/inspect an assigned theme.
Theme 1: Poverty
Visited and inspected the current stateof the poor living in the dump site, humantrafficking due to poverty, and anorganization providing independence
support to the poor through social
business. Then, hand-made anddonated dining tables and chairs to theorganization.

Theme 2: Education
Studies the current state and problemsof elementary and secondary education
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at Angkor University. Also, visited a
vocational training school managing ahotel and a restaurant as a social
business. Then, visited orphanage, oneof the most serious social issues,learned the current state, and made an
educational material “Japanese Karuta”
together with children.
Theme 3: Agriculture
Visited farmers in poverty as they haveno choice to engage other than farming
as a way of living despite a lack ofagricultural infrastructure and climate
favorable for agriculture. Observed theirliving and current state of agriculture.
Also, experienced agricultural
technology in Cambodia, and proposeda method to improve productivity byreforming a part of farm land. Also,
visited herb processing company
supporting farmers in poverty.

↓
Step2 Analyze social issues and plan solutions（ Day 2 night, 3 night, 4morning）

Each team planned social business through discussionof solutions to social issues inspected.
All 9 teams analyze social issues
inspected and experienced, and plansocial business which can be executed
locally to solve them.
Analyze and categorize social
issues , examine the cause ofsocial issues, and understand the
local needs.
Discuss solutions utilizing eachparticipant’s professional
background, experience, andknowledge about social
businesses.
Put together the business plan andprepare for presentation.

↓
Step3 Implement a model case of co-developed social business withJCI Cambodia（ Day 3）

A model case of social business was performed incollaboration with JCI Cambodia. JCI Cambodia
organized the implementation.
Sky lantern festival co-developedwith JCI Cambodia:
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The sky lantern festival was performed
as a tourist content in Cambodia. The
residents in the area of Lake Tonle Sap,
the largest lake in Cambodia, cannot
earn income during dry season making
them the poorest in the country. Offering
them a job to make sky lanterns during
dry season can create employment, andperforming the sky lantern festival can
attract tourists to generate tourism
revenue. The Cambodian government
agreed to cooperate fully on this project.
SEE VIDEO↓
Step4 Presentation of planned social businesses(Day 4 afternoon)

Each team presented its social business plan after 4 daysof visit, inspection, experience, and planning.
Each team presented its social businessplan as a result of 4-day’s work. Social
business plans with combination of bothcountries’ culture, technology, systems,
etc. such as those to assist farmers bybuilding logistic systems, to provide freeschool lunch, to train agricultural
technologies and provide postgraduation agricultural support, etc. were
presented.
Also, each presentation was evaluatedand awarded by JCI VP Bernard, JCI
Cambodia President Kimsour, and JCI
Japan Vice President Kentaro
Yamashita.
3. Verification and review:
July 1
Presentation of social business plan, number 2 Three out of 9 teams
presented their business plans brushed up after the camp in order toactually put in execution.
The debriefing session was held before 5,600 members at the district
convention of JCI Japan and the achievement of this project received
recognition.

Recommendations:

The cooperative project between JCI Cambodia, very new NOM to JCI
organization, and JCI Japan has succeeded more than any previous in history
by fusing cultures, traditions, experiences, technologies, ideas, and values ofboth NOMs.
JCI Cambodia, although new to JCI organization, was very active as an
essential partner to this project with splendid ability to plan and act andleadership.
Kimsour, the president of 2013 JCI Cambodia, strongly hoped to introduce the
GTS project at JCI Cambodia as NOM after 2014. We believe that the GTS
project first started in JCI Japan will spread to the world based on its
accomplishment and impact. it is hoped that it will move forward aiming

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development of social leaders and accomplishment of UN MDGs through the
GTS project also in Cambodia.
The sky lantern festival implemented in this project not only produced
continuous income in dry season to the residents in the area of lake Tonle
Sap, but also was highly valued by the Cambodian government who wasseeking tourist resources other than archaeotourism.
The Cambodian government announced to continue the sky lantern festival asas new tourist resource.

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Award Category criteria
Strategy and Implementation

What were the Primary objective:
objectives of this GTS (Global Training School) is a training project toprogram? develop future social leaders who can act toward

eternal world peace by providing the members of
JCI and young people in the GTS host country witha development opportunity through internationalsocial contribution activities.

Secondary objective:
Contribution to UN MDGs
Development of JCI Cambodia
Building networks with the government, etc. of
Cambodia

How does this The GTS Program aligns with the JCI Plan ofprogram align to Action as follows:
the JCI Plan of
Action?
1. The main purpose of the GTS Program is forthe development of the young social leaders, amain goal for JCI.
2. As leaders, GTS members and participantfrom Cambodian university can continue tospread awareness and educate others for therealization of a lasting world peace .
3. The goals of the GTS Program are aligned withthe three pillars of the UN MDGs, which JCI
set as a main goal in 2013 JCI POA.
Er adic at e Ext r e m e po ve r t y an d h u n ge r
We developed social leaders with awareness about
poverty issues to advance solutions through thetraining theme [planning social businesses to solve
poverty issues].
Ac h ie ve u n ive r sal pr im ar y e du c at io n
We developed social leaders with awareness about
educational issues to advance solutions especiallyelementary education issues.
Pr o m o t e ge n de r e qu alit y an d e m po we r wo m e n
We developed social leaders to advance solutions tochange the present situation of parents selling children
and/or forcing children to prostitute, and to plan social
businesses to rescue them from poverty.

How does this The GTS Program aligns with the training andprogram align to educating objectives of JCI Japan Plan of
the National Plan of Action as follows:
Action? It greatly influenced not only the participants but

also the members of JCI Japan in advancepromotions and review seminars in accordance withthe development goal of POA which is [To develop
world class global leaders to open the way to the
future of the country who have historical views to
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proud of the own country and assured views of thecountry of the own and to act with panoramic
creativity].

How does this The GTS project advances the JCI Mission
project advance the and Vision through the following:
JCI Mission and
Vision?
1. The external communication strategy of The

GTS positioned JCI and JCI Japan as aleading global organization that will lead various
sectors towards creating positive change.
2. This national project developed the social
leaders, and gave them the opportunity totake action to solve social problems in theword. The influence of JCI will continue to beenhanced through GTS participants.

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Award Category criteria
Benefit to and Participation of Local Organizations and Members

By number, howmany Local
Organizations wereinvolved in thisprogram? 95
By percentage,
how many Local
Organizations wereinvolved in thisprogram? 68
How did members
and Local
Organizations
benefit from theirinvolvement in thisprogram?

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1. The Local Organization benefited greatly fromthe participant of their local organization, whobecame great social leader and brought good
will to Chapter.
2. Through participation in the GTS program,participants learned about the importance of
caring weak by creating sustainable businessplans aimed at promoting world peace.
3. JCI Osaka members were thoroughly trained
to be social leader and educated thephilosophy of Jaycee during the preparation of
the GTS Program. In executing the program,all of the practices of JCI were put topractical, real-world use.

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Award Category criteria
Community Impact

How did this To develop JCI members into social leaders who areprogram affect the from various communities means they will be
communities actively serve for their own community and work
served? towards world peace, starting from their own

communities.
Also to develop exceptional Cambodian students into
next generation’s social leaders means GTS
provided development opportunity to youth and weconvinced of those youth’s great success as social
leader in the future.
To conduct GTS program, we had 12 universities
cooperated to GTS program, and at the Sky
Lantern Flying Ceremony, more than 1000
community people joined to fly lantern. We intended
to impact the community in the following ways.
1. Instill an interest in community people toaware of weak and of their community (social)problems.
2. For interest can grow into action, as
community people
3. GTS members can act on their ideas of social
business or act as social leaders so that theirlocal communities will definitely be better.

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Award Category criteria
Public Relations, Visibility, Partnerships and Finances

What was the [ Internal promotion between JCI
promotional members ]strategy for thisprogram?
1. Post promotional posters at all the chapters in

JCI Japan.
2. Send application form to all the chapters in
JCI Japan.
3. Promote through website of JCI Japan, eacharea councils, each prefecture councils, andeach local chapters.
4. Coordinate staff visited as much chapter
meeting as possible to promote.
5. Using Facebook[ External promotion for Lantern flying
ceremony ]1. we appealed to all JCI Volunteer in Phnom
Penh and Siem Reap, most of them are
students. Because of JCI they are happy tojoin.
2. we cooperate with Cambodian Government
APSARA Authority and local people at thevillage. then they help us to promo the
Lantern event.

How successful Compare with 2012, we got 193% growth of the GTS
was the promotion? participant. And compare with 2011, we got 182%
Please indicate growth of the participant in 2013.
figures whereapplicable.
List the partners
that participated in JCI Cambodia
this program. (write
N/A if none)
How did partners JCI Cambodia took place of very important role asparticipate in the follows.
program?

Recruit university student in Cambodia toparticipate GTS program.
Recruit JCI Cambodian member to participate
GTS program.
Operation of Sky Lantern Flying Ceremony.
Arrange village people to make Sky Lantern
and managed the progress concerning
Contact window for Cambodian Governmentand other cooperative village.
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Award Category criteria
Long-term Impact of the Program

What is the The purpose of the GTS Program is to cultivate
expected long-term social leaders so they have the skills necessary to
impact of this create a lasting world peace. The expected longproject? term impact of the program is as follows:

Since 1992, we have been cultivating manysocial leaders in the communities and in theworld, we are quite convinced of these GTS
members continue to serve for their own
community and work towards world peace.
Alike JCI Cambodia, when GTS program
inspired GTS members and other countries
people, we convinced that this program be
conducted in many places or in manyorganization.
JCI Japan members who took part in GTS will
utilize their personal network to take actionand educate others with the aim of world
peace.
All participants in GTS will continue to use thenotions of compassion and mutual
understanding throughout their lives.
The vision and philosophy of JCI will be
perpetuated into local communities.

What changes We must continue to take actions in order to extend
would you make to our policy in the following ways;
improve the resultsof this project?
Create a system for GTS participants to stay

in touch with each other and keep track of
their actions beyond communities andcountries.
With wide range of promotion by media, it canarouse public awareness on JCI Japan.
With these improvements, the GTS program will bein its most effective state, it must be dynamic andcontinue to be refined and improved.

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