#645

UX Enabling Tech Series:
Companion Apps

UX
EVALU
ATION
TABLE OF CONTENTS

Evaluation

Today, an increasing number of OEMs are equipping their latest models with innovative new technologies andconnectivity features that work to elevate the user experience and extend it beyond the vehicle. For luxury andmass-market vehicles alike, the way that these features and systems are implemented and deployed plays acrucial role in enabling and delivering a satisfactory user experience.

Executive Summary
Methodology
Analysis

In recent years, through to today, vehicle companion apps have increasingly been embraced by luxury and massmarket OEMs looking to integrate this experience more deeply into consumer's digital life. Available for modernsmartphones, these apps extend the user experience beyond the vehicle, with many offering remote control of key
vehicle functions and some facilitating new experiences altogether.

Car-by-car Summary
Next Steps

Representing one entry in a new two-part report series, this report will see our usability experts perform a furtherUX deep dive into the companion apps offered alongside the models reviewed in our 635 Vehicle Evaluation Series.
For these apps, it highlights the experiences offered on smartphones while understanding how they interact withconnected vehicle features. New for 2024, the series will more broadly provide insight into the implementation,differentiation, and key USPs of contemporary companion apps as well as the latest hands-off driving systems.

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#645/UX Enabling Tech Series: Companion Apps

Key questions answered> What are the technical andfunctional differences in theimplementation of theselected features acrossthe reviewed vehicles?

This research supports> Does the UX of thecompanion app and digitalcabin work together toprovide a seamlessexperience?
Marketing

Product Planners> What connected and nonconnected services areenabled by eachcompanion app?

Do I have access?

> How does each OEM enableremote tasks and ensurethat the app provides dailyrelevance for the vehicle
owner?

Portal accessEngineering

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UX Enabling Tech Series: Companion Apps
Report for 2024

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