JCI

1/9Awards Entry

2016 Asia-pacific Conference
Find Out The Allure Of Toyota-CityJCI JAPAN
Best Local Community Empowerment Program

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Entry Information
Award Program: 2016 Asia-Pacific Conference
Category: Best Local Community Empowerment Program
NOM Information
National Organization: JCI JAPAN
Shigenari Yamamoto
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization: JCI Toyota
President: Akira Matsumoto
President Email: a-sangyo@hm9.aitai.ne.jp

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Basic Information
Duration : September 10th ~ November 20th,2015
Staff : 11 Members
Obara Junior High School of Toyota CitySponsors : Fujioka Junior High School of Toyota CityIshino Junio
Budget : 6,450 US dollar
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 13,100 Junior High School Students of Toyota City
Objective : To discover and to know the wonderful things in "Toyota City"and how
taking care of each other being supportive in the community will makeToyota City a place children want to live for a lifetime, or be a place youwant to come back.
Overview : 1Conduct a contest to show and tell the wonderful things there are in yourhometown, Toyota City for the junior high school students. This will makeeach children re-recognize that the place you live in is a place you want
to be proud of.
2 At the same time, establish a Supporters in the junior high school
students that live in Toyota City.
3 Members of the Supporters will be able to expenence the amazing
things that won the contest.
Results : We sent out questionnaire to each students in the member of the support
group and was able to get results that by experiencing and knowing thewonderful things in your hometown made a time to think what eachpeople should do to protect the community.
As being a supporter made them see the different places in each
community in Toyota City. It made them re-notice that there are lots ofbreath-taking places and things that even though you live in thecommunity, you would not notice.
Actions Taken : October 1st ,2015~February28th ,2016 Sent out questionnaire to 500
adult citizens and 500 elementary and junior high school citizens inToyota City.
September10th,2015~September30th,2015 To invite students to apply forthe"What is Great About Toyota City Contest"(aimed at 13,100 junior highschool students and got 98 application forms)
September10th,2015~October30th,2015 Recruit supporting members
from junior high school students.
October7th,2015 Trial meeting for the contest.
October10th,2015~October20th,2015 Investingate the places of thewinning places(4field survey working with The Society for the Protectionof Obara Four-Season Cherry)
October20th,2015~October30th,2015 Inviting the supporting members
who wants to experience pruning the Four-Season Cherry in Obaratown,Toyota City.
November5th,2015 Under the guidance of "The Society for the Protectionof Obara Four-Season Cherry",members in the supporting groupexperienced the pruning.
November20th,2015 Summarized the activities and had a panel
discussion in the monthly meeting.
Recommendations : A having a contest, it accomplished goal to re-knowing the grealness ofToyota city,but it was difficult to rank the difference and seemed to haveno effect so as a result it would be better to change the contest into apresentation.
As for the supporting group,experiencing the community culture makes
the young generations to be interested in their hometown andhavingbthese situation repeatedly will make them fond of their hometown
and will want to live in it for a lifetime.We are confident about making
them love their hometown,but the most important is to do continuously
and it is necessary to make a structure.

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Award Category criteria
Objectives, Planning, Finance and Execution

What were the To know the community will build civic pride toobjectives of this younger genaration and by communicating and toprogram?

support each other in the community will create Toyota
City a place where younger generation want to live or
to come back for a lifetime.

How does this
Assist citizens to build relationship and to be tied to theprogram align tothe JCI Plan of community and the communities be connected to otherAction? communities.
Was the budget an By using the system to pass advertisments to all theeffective guide for junior high school students, we invited members to thethe financial
support group.
management ofthe project? Budgets

Monthly-Meeting Venue costs 718US dollar
Project planning costs 1,818US dallar
Lecture primage 1,818US dallar
Advertising cost 1,818US dallar

How does this JCI Promotion of Visionproject advance We got together with the school,city hall,and thethe JCI Mission
community and made a proposal of the support groupand Vision?

system and announced that in the monthly
meeting,inviting the staffs of the city hall.
JCI Promotion of the mission
We had a conference with the city hall staffs.We also
conferenced with the ex-mayor and the prolocutor andgot some advice and verified the practical activities andmodified the direction and announced in the monthly
meeting.

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Page 42Award Category criteria
Membership Participation

By number, how manymembers were involvedin this program? 11 Menbers
By percentage, howmany members of theLocal Organization wereinvolved in this program? 87
Describe the main roles Project Leader: Committee Chairmanof the participating Field Leader:Vice Committee Chairman
members in thisSet-up Supervisor:Managerprogram.

Set-up Staff:Members Of The Commitee

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7/9Page 53Award Category criteria
Community Impact

How did the Local Marketing Research
Organization Questionnaire Survey to 500 citizen in Toyota City
measure community&puot;Find the great things about Toyota City
impact for thisprogram? contest"

Questionnaire Survey to 300 junior high school
students and hearing investigation to 3 principals.
About the support group
Hearing questionnaire survey to principals.

Describe the actual Recognizing the importance of having civic mind.
community impact Made opportunity to think who will protect thisproduced by thisgreatness of Toyota City.
project.

Building relationship assisting citizens to be tied to thecommunity and the communities be connected to othercommunities.

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Award Category criteria
Impact on Local Organization

How did the Local Before the action was taken, we went to 25 elementary
Organization and junior high school and spoke to the principals andbenefit fromwas able to get lots of valuable advises.Aiso it
running thisproject? encouraged us more with the results of thequestionneaire that a great deal of children likes where
they live,but does not think living for a change theiropinions thinking to moving to other places.

How did the We exchanged views with the people who are the top
program advance ranked administration and were able to create an active
the JCI Mission?

support group system and made a proposal to various
quorters of the city hall.therefore,we think that it lead
us to collaborating with the young members of the city
hall and materialized to announce the system with themin the monthly meeting.

How did the project We got together with the school,city hall,and theadvance the JCI community and a proposal of the support group system
Vision?

and announced that in the monthly meeting,inviting thestaffs of the city hall.

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Award Category criteria
Long-term Impact of the Program

What is the Although the children who live in Toyota City now
expected long-term leave Toyota City for other schools or job,we want toimpact of thismake a place where they want to come back.If theproject?

support group system become widely known by
everyone, it is possible to think that people in thecommunity bond together and make a good relationshipand help each other in the community.

What changes First of all,Toyota City citizen should have civic preide
would you make to and we need to think about hou we can make theimprove the results
support group work continuously.In order to do that,weof this project?

need to share the advantages of the support group toeach other.

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