Success story
LinkaformIndustry• TechnologySolution• OpenText™ Information Hub (iHub)

Integrated business intelligence gives
Linkaform a new customer advantage
SaaS provider incorporates OpenText™ Analytics into its cross-industry
business efficiency solution for customized BI and reporting

Results
Enhanced existing SaaS offerings
Solved customers’ reporting needs
Helped customers operate
more efficiently
Gained competitive advantage overother BI vendors
Introduced new revenue streams“We evaluated several different BI solutions—ultimately, wewere attracted to OpenText because it was powerful, and wewere able to integrate directly with MongoDB. Additionally,we were interested in having an OEM license that would allow
us to resell to our customers through our SaaS offering.”
Antonio GarzaCEOLinkaform

Integrated business intelligence gives Linkaform a new customer advantage

Based in San Pedro Garza García, Mexico, Linkaform specializes in
Software-as-a-Service (SaaS) technology designed to automate key
business processes. Their platform helps companies capture datain the field more efficiently and securely, facilitating better decisionmaking and information sharing.
Linkaform works with customers across a range of industries, fromtelecommunications and distribution to pest control and agriculture. Its
user-friendly cloud-based platform works on mobile or web applications
to create work orders, customer product or service requests, field andinventory surveys and more, without the need for custom coding.
To expand these offerings, Linkaform made the decision to add customized Business Intelligence (BI) and reporting. This initiated the search fora proven best-in-class pre-built platform that would blend seamlessly
with their own solution and branding.
The company needed a platform capable of accessing data from avariety of sources including spreadsheets, relational databases andNoSQL. At the same time, it would also need to integrate with MongoDB,
the company’s core database.
After considering several BI tools, Linkaform ultimately chose OpenText™
Information Hub (iHub), the dashboarding and reporting component ofOpenText™ Analytics Suite. Not only was it compatible with MongoDB, it
could seamlessly assimilate into the existing platform, adding new functionality and allowing the company to build forms, reports and a libraryof templates that would meet customer needs.
“We evaluated several different BI solutions—ultimately, we were attracted to OpenText because it was powerful, and we were able tointegrate directly with MongoDB. Additionally, we were interested inhaving an OEM license that would allow us to resell to our customers
through our SaaS offering,” said Antonio Garza, CEO, Linkaform.

After integrating OpenText functionality into their platform, Linkaform’s
team can now create custom client reports, sharing them with specifiedusers. Customers can funnel data through customizable mobile forms,
by uploading spreadsheets, or through an Enterprise Resource Planning(ERP) solution.
Cloud access allows customers to see reports regardless of theirlocation, with data stored in independent MongoDB databases andaccessed through OpenText.
“We have different levels of solution complexity for different types ofcustomers—our implementation processes vary from cookie cutter tounique” Garza said. “The ability to provide OpenText reports to our customers allows us to offer a complete solution, giving us a competitive
advantage over single and independent BI or data collection services.”
Introducing iHub into the Linkaform platform means the company canprovide their clients with the tools they need to improve operation productivity, reduce operating expenses and enhance billings and collections—in turn, allowing them to become more organized and transparent.
“Some customers have significantly improved their operations andbilling efforts with the Linkaform/OpenText integrated solution,” said
Garza. “Our customers are also in the position of making better and more
informed decisions or actions on a daily basis or for strategic purposes.”
Sanfandila, a pork and egg production facility based in Jalisco, Mexico,
has a large amount of data that must be captured manually in the field inorder to feed its systems. “We used to take between 3-7 days to move
information from the field to the main office. With the Linkaform
platform, we now have it in real time,” said Miguel Mireles, IT manager.
“We get the reports we need and in the right format,” added Humberto
Padilla, who manages analytics at Sanfandila.

“The ability to provide
OpenText reports to ourcustomers allows us tooffer a complete solution,
giving us a competitive
advantage over single
and independent BI ordata collection services.”
Antonio Garza
CEOLinkaform

Integrated business intelligence gives Linkaform a new customer advantage

With faster and more accurate information capture, Sanfandila has
found a significant increase in the profitability of the farms thanks to theincrease in productivity.
Logistorage, a provider of warehouse and logistics services based in
Nuevo León, Mexico, uses the Linkaform platform to improve its information capture and management processes. The information related tothe services is captured directly in the warehouse and sent to the cloud
where users can access at any time.

Linkaform has seen clients’ data needs grow as they have become
more creative in their reporting—this means they can offer moremobile analytics licenses and consulting services to help keep up
with the growing demand.
Linkaform is working to further integrate reporting into their mobileapplication. “Customers are eager to have the ability to access theirreports on a mobile device through the Linkaform application,”
said Garza.

Linkaform has created production reports and account statement
reports by customer that includes all service details that are downloaded on a PDF and stapled to each customer’s bill.

Some clients have requested assistance configuring reports unrelated
to data collected in Linkaform, expanding the company’s service offerings even further.

The reports allow Logistorage managers to visualize the performanceand utilities of each individual project, allowing them to make improvements to increase the profitability and efficiency of their work.

Linkaform’s long-term vision includes making reporting functionality
completely user driven, allowing customers to create preformatted
reports designed for specific client industries. They are also planning totake advantage of the many additional, exciting opportunities affordedby the OpenText Analytics Suite.

About OpenText

OpenText, The Information Company,
enables organizations to gain insight
through market leading information
management solutions, on-premises orin the cloud. For more information aboutOpenText (NASDAQ: OTEX, TSX: OTEX)
visit opentext.com.
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