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Awards Entry

2016 Asia-pacific ConferenceTo create the environment for next generation
JCI JAPAN
Best Local Economic Development Program

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Entry Information
Award Program: 2016 Asia-Pacific Conference
Category: Best Local Economic Development Program
NOM Information
National Organization: JCI JAPAN

National President:

Shigenari Yamamoto
E-mail: japan@jci.cc

LOM Information
Local Organization: JCI Sapporo
President: Yoshinari Nakamura
President Email: y.nakamura@nakamura-syouten.jp

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Basic Information
Duration : 1st November 2014 to 8th October 2015
Staff : 18menbers
Municipality of Sapporo
Sponsors : Company Energy loss Busters
16 cooperative companies of Energy Exp
Budget : 11,984dollar
Profit / Loss : 0
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 1.95 million Citizen of Sapporo
Objective :(1)JCI Sapporo provides the knowledge of energy utilization in the region
and at home, and develops the economy of Sapporo.
(2)JCI Sapporo provides an opportunity to re-recognize the local
economy and energy resources.
(3)JCI Sapporo creates active citizens and enterprises those who areinterested in energy resources and local economy.
Overview :Great East Japan Earthquake occurred in 2011.
Sapporo citizens were affected 2 major impacts from this earthquake.
The first one is anxiety about nuclear power generation. And the second
one is negative impact on civic life and enterprises activity, because all of
nuclear power plant in Japan stopped and electricity price was rose.
On the other hand, Sapporo citizens and enterprises have lessknowledge and opportunity to learn about energy resources, information,
method of using energy resources and renewable energy.
However they are highly interested on these fields and we found out they
are willing to learn.
So JCI Sapporo held a general meeting to provide an opportunity to learn
about the knowledge, information and use of energy, and renewableenergy resource for Sapporo citizens and enterprises to suggest this is abusiness chance to develop economy of Sapporo.
“JCI Sapporo provides the knowledge of energy utilizing in the region andat home to develop the economy of Sapporo.”<1>JCI Sapporo invited Mr.Naoto Iwai as a lecturer for the general
meeting.
The lecture was about the possibility of the future may come only using
renewable energy supply by reducing energy loss each one of citizens
can create safe city and release from nuclear power.
< 2>Experiment format was used in the lecture for better understanding
and feeling familiar.
1.Reduce consumption of energy by controlling sensible temperature.
2.48% of heat escapes from windows, so applying thermal insulation film
for windows or double layer windows reduces energy loss.
3.Learn the mechanism of energy loss by using hair dryer.
4.Just changing the layout of lighting can reduce energy loss.
< 3>It was explained at the lecture of possibility to cut 40% energy loss

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by using technique of reducing energy loss and awareness of energy lossof citizens and enterprises.

“JCI Sapporo provides an opportunity to recognize the situation of energy
and local economy once again.”<1>JCI Sapporo made a presentation to citizens and enterprises at thegeneral meeting.
“Telling the knowledge of energy and right decision can bringdevelopment of economy of Sapporo even drastic change may happen
on the energy situation of Sapporo.”“JCI Sapporo creates active citizens and enterprises those are interested
in the energy resources and local economy.”<1>JCI Sapporo held an energy EXPO alongside the general meeting.
Exhibitors are power supplier, renewable energy companies, oil and gas
industry, car industry and many other enterprises those are making
efforts on energy.
< 2>Energy EXPO provided information of current energy situation,
electric power retail liberalization, knowledge to select power supplier tothe attended citizens and enterprises.
< 3>JCI Sapporo created business chance and opportunity for theexhibiting enterprises to introduce their enterprises, latest technology,
case study and the value of business/possibility.
< 4>JCI Sapporo showed the possibility of business development andincreased the interest and understanding in these fields to the attended
citizens and enterprises by holding Energy EXPO.

OthersJCI Sapporo handed a proposal to Mayer of Sapporo, Association of Real
Estate Industry, and Building Industry Association to create environment
for next generations including to spread the guidance of reducing energy
loss, train the advisors of reducing energy loss, and introduce energy
pass system.
Results :JCI Sapporo made positive change to the citizens and enterprises of
Sapporo into someone shows great interest on energy resources andlocal economy by holding the general meeting about reducing energy
loss.
□84% of respondents agreed for the question of reducing energy loss
leads safe city and develops economy (55% strongly agreed, 29%
agreed).
□89% of respondents understood the right knowledge, decision andaction of energy can lead development of city of Sapporo. (49%understood, 40% mostly understood)□88% of respondents deepened their knowledge of energy(liberalization of the electricity retail, technique of reducing energy loss,
renewable energy and more ).(44% very deepened their knowledge, 48%
deepened well)

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Others< 1> The electric power supplier which was an exhibitor of Energy EXPO
negotiated with attended enterprises on the assumption to contract.
< 2>Succeeded the attended enterprises newly entered to energy saving
business.
< 3> JCI Sapporo submitted the proposal to the Mayer of Sapporo andgave the impact on future management of Sapporo City.
JCI Sapporo and City of Sapporo confirmed that “Share the conscious of
reducing energy loss in the whole city”, and “Government of Sapporo will
act the proposal”.
Actions Taken : 2014
November 1stStarted planning of the project
17th Visiting Professor of Regional Culture and History
Pr.Shinichiro Tabata
19th Visiting Renewable Energy Organization Hokkaido
Ms.Yumi Kobayashi
21st Visiting Hokkaido Prefectural Research Institutefor Geothermal Research Institute
Mr.Tetsuya Takahashi
December 5th Visiting Sapporo Mayor Policy Office Policy Planning
DepartmentChief of energy policy
Mr.Makoto Watanabe
13thVisiting Eco Products 2014
2015January 22ndMeeting for the venue
28thVisiting New Electric Power Expo
February 3rd Visiting Limited liability company
Energy Loss Basters
CEO Mr.Naoto Iwai
20thMeeting with the Lecturer
25thVisiting liberalization of the electricity retail Expo
March 25th Release on Facebook
30th Up loading on Homepage of JCI Sapporo
Sending out JCI Sapporo member mail Made drafts of flyer
April 6th Finished printing out Flyer and start delivering
Recommendations :Considerations< 1>JCI Sapporo develops the economy of Sapporo providing theknowledge about method with the energy utility in the region and at
home.
□JCI Sapporo achieved the objective of motivating the citizens to makeaction for reducing the energy loss and deepened the knowledge ofenergy.
□84% of respondents agreed on the reducing energy loss leads safe
city and develops economy (55% strongly agreed, 29% agreed).
□The power company concerned which was participated in Energy

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EXPO dealt with attended enterprises on the assumption to contract.
< 2> JCI Sapporo provides an opportunity to recognize the situation ofenergy and local economy once again.
□JCI Sapporo achieved the objective of increasing the knowledge andinterest of energy resources and renewable energy to the attended
citizens. □88% of respondents deepened their knowledge of energy(liberalization of the electricity retail, technique of reducing energy loss,
renewable energy and more ).(44% very deepened their knowledge, 48%
deepened well)< 3>JCI Sapporo achieved the objective of creating active citizens andenterprises those have strong interest in energy resources and local
economy.
□88% of respondents deepened their knowledge of energy(liberalization of the electricity retail, technique of reducing energy loss,
renewable energy and more ).(44% very deepened their knowledge, 48%
deepened well)□The attended enterprises of Energy EXPO started new business ofenergy saving.

Others□JCI Sapporo achieved the object of giving the impact on future
management of Sapporo City by submitting the proposal to the Mayer of
Sapporo.
□JCI Sapporo and City of Sapporo confirmed that “Share the consciousof reducing energy loss in the whole city”, and “Municipal government of
Sapporo will make action to achieve the contents of the proposal”.
□This achievement strengthened the presence of JCI Sapporo.
Potential of JCI Sapporo has increased giving strong impact on citizens
and enterprises in the future.

Improvement
The response of questionnaire showed 1% of attended citizens has
critical opinion against the general meeting and the Energy Expo.
< 1>For the better understanding, JCI Sapporo or supporter should holdsimilar project continuously.
< 2>Accepting citizens and enterprises from planning stage of project
creates the network between citizens and enterprises and makes positivechange.

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Award Category criteria
Objectives, Planning, Finance and Execution

What were theobjectives of this JCI Sapporo provides an opportunity to recognize theprogram?

situation of energy and local economy once again.

JCI Sapporo creates active citizens and enterprises
those are interested in the energy resources and local
economy.
JCI Sapporo develops the economy of Sapporo
providing the knowledge about method of energy utility
in the region and at home.
How does thisprogram align to Impact
the JCI Plan of
Action?

JCI Sapporo handed a proposal to Mayer of apporo,
Association of Real Estate Industry, and Building
Industry Association to create environment for next
generations including to spread the guidance of
reducing energy loss, train the advisors of reducing
energy loss, and introduce energy pass system.
Motivate
JCI Sapporo motivated citizens to understand andpromote reducing energy loss and developing economy
of safe Sapporo.

Was the budget an
effective guide for JCI Sapporo did not take any entry fee to enhance
the financial
consciousness of creating sustainable environment for
management of
the project? next generation, to provide many opportunities and todeepen the knowledge of energy.

Therefore we used many ideas on the budget.
1.Main budget was used on public relations to get
attention from citizens.
2.A TV station and a newspaper company came forinterview.
3.Handed out flyer of the lecture and Energy Expoaround the venue on the day to promote.
4.Uploaded about the general meeting on Homepage of

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JCI Sapporo and Facebook of JCI Sapporo to promote.
How does thisproject advance Sharing solutions between citizens and enterprises to
the JCI Mission
solve energy loss and made positive change to become
and Vision?

active citizens for developing local economy.

JCI Sapporo created networks for entering business andbusiness chance between attended citizens/enterprises
and exhibitor of the Expo by holding Energy Expo

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Award Category criteria
Promotion of Free Enterprise

How did thisprogram seek to Many of attended enterprises had been misunderstoodexhibit JCI Values,
reducing energy loss and energy saving business does
especially "freeenterprise"? not effect on developing local economy.

JCI Sapporo solved the misunderstanding and provided
the opportunities to be free enterprises.
JCI Sapporo contributed of helping enterprises tochallenge something new.
How was freeenterprise This project effected enterprises and organizations ofpromoted during
the exhibition became positive enterprises to create
the project?

change through business.

<1>They recognized again there are possibilities ofbusiness chance and make positive impact on local
economy and local environment through this project.
<2>Some of the enterprises of the exhibition succeeded
to promote those company name and developing new
products.
These results effect not only the exhibiting enterprises
but also surroundings of those, promotes challenging
enterprises and spreading the society of free enterprises.

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Award Category criteria
Impact on Local Economy

How was theimpact on the local < 1>Measurement of impact on citizens was the
economyquestionnaire.
measured?

1.89% of respondents understood the right knowledge,
decision and action of energy can lead development ofcity of Sapporo.
(49% understood, 40% mostly understood)
2. 84% of respondents agreed for the question of
reducing energy loss leads safe city and develops
economy (55% strongly agreed, 29% agreed).
3. 469 citizens and enterprises attended in total of thisproject.
4.City of Sapporo, 5 organizations and 16 enterprises
understood the importance of influence on region andcooperated for this project.
< 2>This project created business chances.
1.The electric power supplier which was an exhibitor ofEnergy EXPO negotiated with attended enterprises on
the assumption to contract.
2.Succeeded the attended enterprises newly entered toenergy saving business.
What was theintended impact on 1.To gain the opportunities to transmit two messages
the local
are development of renewable energy in the region andeconomy? What
goals were reducing energy loss in the whole city to sensible
originally set? citizens.

2.To impact citizens and enterprises about the energy
consumption of Sapporo is high and bounded
government/university/enterprises makes easier toreduce energy loss. Make positive change on citizens
and enterprises showing the possibility of contributing
to the local economy through business.
3.To contribute of developing local economy bybecoming active citizens to create better city.
4.Intended to make good Spiral of success and to spreadon local economy.
What was theactual economic 1.Citizens and enterprises understood that reducing

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impact produced energy loss is easy and motivated, reducing energy lossby this project? leads less budged of municipal and that may creates

positive impact on citizens and enterprises.
2.The proposal of JCI Sapporo effected municipal of
Sapporo and shared the consciousness of cooperation to
reduce energy loss with the city of Sapporo. Some
contents of the proposal will reflect on policy of
Sapporo and contribute to develop the economy.
3. The electric power supplier which was an exhibitorof Energy EXPO negotiated with attended enterprises
on the assumption to contract.
4. The attended enterprises newly entered to energy
saving business.

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Award Category criteria
Impact on Community and Participants

How wascommunity and 1.Took a survey on reducing energy loss leads safe city
participant impact
and development.
measured for thisproject?

84% of respondents agreed for the question of reducing
energy loss leads safe city and develops economy (55%strongly agreed, 29% agreed).
2.JCI Sapporo heard opinions of the proposal directlyfrom the Mayer of Sapporo at submission.
The Mayer of Sapporo answered reducing energy lossof whole town is to the best and importance ofcooperating the city of Sapporo and JCI Sapporo.

Describe the actual □JCI Sapporo made impact on municipal of Sapporo
impact on the local and considered to execute of reducing energy loss in thecommunity and thewhole city.
participants.

□The electric power supplier which was an exhibitor ofEnergy EXPO negotiated with attended enterprises on
the assumption to contract.
□The attended enterprises newly entered to energy
saving business.
□Exhibitors of the energy Expo made impression ofsocial contribution and got higher recognition of theenterprises.

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Award Category criteria
Partnerships and Public Relations

What was thepromotional strategy JCI Sapporo devise to give knowledge of this project
for this program?

to young citizens and as many citizens as possible byfollowing points.
1)NO admission free2)Venue of this project and Expo was held at shopping
center.
3)Place an advisement on Facebook for young
citizens.
4)Distribute bill and put up poster at 10 University.
5)Distribute bill and put up poster at energyorganization.
6)Place two advisements on local newspaper toexpand this project and Expo.
7)Handing out leaflet to visitors who visit shipping
center on the day of this project

How successful was
the promotion? 1)There are many participant because venue was held
Please indicate
at open area of shopping center and free admission.
figures whereapplicable.

2)There are lots of people who are management
director of company.(around 41%)3)Half of participant was under age of 30th.

List the partners thatparticipated in thisprogram. (write N/A
Municipality of Sapporo
if none)Ministry of Economy, Trade and Industry, Agency for
Natural Resources and Energy
Non profit organization Hokkaido Green Fund
Renewable Energy Organization of Hokkaido
Limited Liability Company Energy loss Busters
Green Power Project
Hokkaido Prefectural Research Institute for

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Geothermal Research InstituteHokkaido University
16 cooperative companies of Energy Expo
How did partners
participate in the
program?

Municipality of Sapporo (exhibition panel and provide
information)
Ministry of Economy, Trade and Industry, Agency for
Natural Resources and Energy (provide information)
Non profit organization Hokkaido Green Fund(provide information)
Renewable Energy Organization of Hokkaido (provide
information)
Limited Liability Company Energy loss Busters(lecturer for the meeting.)Green Power Project (provide information ofrenewable energy)
Hokkaido Prefectural Research Institute for
Geothermal Research Institute (provide information ofrenewable energy)
Hokkaido University (provide information of energy
supply of Sapporo city)

16 cooperative companies of Energy Expo
1) Energy system of cars, lights, oil, gas,
2) Energy saving system and introduce technology.
3) Introduce renewable energy technology.

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Award Category criteria
Long-term Impact of the Program

What is the
expected long-term □Sapporo citizens and companies have carried correct
impact of thisknowledge and decision for energy problems andproject?

energy envelopment to create economic development of
Sapporo city.
□Sapporo citizens and companies being active andcreate positive change for economic development of
Sapporo city.
□Action of Sapporo citizens and companies give impact
to environment to create sustainable positive changes.
□As many of Sapporo citizens and companies makecope with both economic profit through business andcontribution to society.

What changes
would you make to □Find many supporters and hold similar project
improve the results
continuously because the idea of reducing energy lossof this project?

gains understanding of wide range of generation,
citizens and enterprises.

□Create opportunities between the supporter andcitizens/enterprises before and after the project toexchange opinions.
□Participate volunteers of citizens and enterprises to theproject.
□Transmit the contents of proposal of JCI Sapporo to
many different industries.
□Make road map of reducing energy loss of whole city
by cooperating with the city of Sapporo.

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