Gin means Business
The Sky News Business slot,
clearly tiring of the doom andgloom of Brexit arguments and
BHS collapse, decided to gin andbear it and to examine theexpansion of the gin industry by
way of an uplifting tale.
The Guild was approached toprovide backgroundinformation, statistics and toprovide introductions andfilming location suggestions
for the London based Sky
Business Team.

introduction (remarkably steadyand stumble free on the part ofMr King and his team, despitewhat one assumes was post
filming sampling some of Alex’sgins) was aired on the evening
news on Sky on 25 April.

Ian King and his team filmed atEast London Liquor Company
and interviewed owner AlexWolpert. The edited clip andGinposium 2016 ‘a huge success’
Leading experts from the gin anddrinks trade once again joined
forces to share their knowledge
and expertise on all things gin,at the Gin Guild’s third annualGinposium seminar.
The 120 delegates who attended
the sold out seminar, held on 12
May at The London Transport
Museum in Covent Garden,
enjoyed 11 exciting speakers andtopics including; Joanne Moore
of G & J Distillers, who spoke
about the importance of ABV; Dr
Anne Brock of Bermondsey, whodiscussed the effect of different
botanical fixatives on gin andchef Valentine Warner of BBC’s‘What to Eat Now’ and Hepple
Gin, who held a session on foodpairing with gin.
Nicholas Cook said: “This was
our third Ginposium and it was ahugely successful event that wasenjoyed by all. “I’d like to thankall of our speakers who provided
insightful talks and createddebate and discussion between
those who attended.
“We host the Ginposium event
as a way to lead discussion
within the industry. The event
sold out this year and we arelooking into booking a larger
venue next year to meet theincreased demand.”
Other speakers at the event
included: The Gin Guild’s Grand
Rectifier, Martin Riley; Emma
Hibbert, Head of Corporate
Affairs at Adnams; Miles Bealefrom the Wines & Spirits Trade
Association; Tony Lamb, UKTI
food and drink sector specialist;
Professor Katherine Smart ofSAB Miller plc and the Instituteof Brewing & Distilling, plus
Bernard Gormley and Tony
Enoch of Nude Design, whose
talk discussed how to market anew product and the importanceof bottle design and culminatedin the launch of Newmarket Gin.
Over the course of the seminar,delegates enjoyed six tutored gin
tastings, including a discussion
by Charles Maxwell of ThamesDistillers’ on the influences ofdifferent base spirits on gin andtwo sessions that covered Terroirand Innovation, run by gin
competition judge andindependent journalist David T
Smith of SummerFruitCup.com.
The full film of the 2016 seminaris available to view by Gin Guild
members and their colleagues on
the website. Preview event
footage is viewable by all.

The Gin Guild is the trading name of The Gin Guild Limited
VAT Number: 155 1522 31 Company Number: 08148932
Registered Office: 1 The Sanctuary Westminster Abbey Parliament Square London SW1P 3JTMembers
NewsletterP r o m o t i n g E X C E L L E N C E I N G I N D I S T I L L AT I O NIssue 10
September 2016

Gin sales growth
Gin sales in the UK have now crossed the £1 billion barrier(12 months to date) reports WSTA.

Arresting Warrant
Congratulations to both Gordon’s and Juniper Green for thementions of their Royal Warrants for gin supply, as mentioned on
the occasion of Her Majesty Queen Elizabeth II’s 90th Birthday.
A birthday toast (in gin) is called for of course
for our Monarch, whose pledge that her whole
life be devoted to our service still garners
respect from her subjects (as does hercommendable habit of a stiff gin and
Dubonnet before lunch). Long may she reign.

HSBC’s 'Elevator Pitch' (Dragons Gin!)
Congratulations to Warner Edwards on winning @HSBC’s'Elevator Pitch', a national competition for small and medium
sized enterprises (SMEs)
Warner Edwards won £150,000 inthe competition and will use themoney to invest in new
equipment and staff to increase
production and fulfill larger
orders. The business is alsoplanning to build a botanicalgarden next to its distillery in thevillage of Harrington to grow herbs and spices to flavour its gin
and help Warner Edwards stand out from the crowd.
Tom Warner, Founding Partner of Warner Edwards, said: “This isa real game-changer for our business and will enable us to turbocharge our growth plans. It means being able to invest inincreasing our capacity much sooner than we’d planned so wecan take advantage of the demand for gin globally.
More than 1,000 SMEs from across the UK entered thecompetition by submitting a 90-second video pitch outlining
how they would use £150,000 to grow their business. WarnerEdwards was one of 10 finalists from across the country to attend
a two-day master class in London, where they received coaching
and advice on how to improve their business, before finally repitching to an expert panel.

Gin and healthA new study has shown that people that drink gin are most likely
to be psychopaths. The study was carried out by psychology
researchers at Innsbruck University in Austria, and found thatpeople who enjoy bitter food and drinks like coffee, dark
chocolate and gin and tonic are more likely to possess psychotic
and sadistic everyday tendencies. We won’t let that spoil our day(it is surely only every one else who needs to worry?).
Another paper, published in Age & Ageing, the scientific journalof The British Geriatrics Society, has however
expanded on earlier research that moderate
alcohol consumption could lower levels ofinflammation, and help to combat
cardiovascular disease and frailty in older
people.
The summary of these two articles is clearly ‘beware of older
people, they may be psychopaths’?

Gin Guild Website - Observations fromGoogle Analytics
There has been excellent growth in visitors to the Gin Guildwebsite– it has been a record-breaking year with over 5,500
visitors per month – over 50% of whom of whom were looking at
member brands on the website.
We are planning to expand the gin brand information
provided, to ensure consumers have more information when
they do their research. Your prompt co-operation to ourinformation requests would be appreciated.
Check out the podcasts – and let us have yours, to feature
where possible and practical to do so.
We are also to expand the Ginopedia section, with the aimthat we will add, on a more frequent and regular basis, anincreased number of features, articles and gin related papers
and research. We will shortly circulate details and an
invitation to put materials forward to contribute. Please help
us help you to promote the category and visitors to thewebsite by offering material that would be of interest to either
consumers or, for more specialised material, to the industry
itself. We will also seek to expand the picking out of key items
from these papers and to add them to the circulation of press
releases and placement of gin articles, especially to theconsumer and general press, again to boost interest in thecategory.

The Gin Guild at Bar Convent Berlin
11 & 12 October 2016.
This years Bar Convent Berlin, akey staple in the annualinternational drinks trade fixture
list, follows London Cocktail
Week (3-9 October 2016).
Now celebrating its 10th anniversary this year, BCB is bigger andbetter than ever before, and has established itself as Europe’s
most important event of its type for bartenders and the spirits
and beverage industry. 2015 saw a 30% increase in the number ofexhibitors – a total of 268 compared to last year’s 170 – alongwith a marked expansion of the event’s international reach and a
20% attendee increase to 11,280 visitors (prior year: 9,400), 9,621
of them trade visitors.
The international focus of BCB was greater than ever withDistributors and importers traveling to Berlin from all corners ofthe world, including the US, Brazil, Argentina, Mexico and Peru,
Japan, China, Singapore and India, and even from Australia andSouth Africa. BCB will be hosting leading spirits associations
across the world
A dozen UK Gin Guild members are attending BCB, either with
their own stands or, in the case of nine members, as part of athree stand Gin Guild co-operative in the UK Pavilion (which is afeature of this years show). This is a first for the Guild, with theGuild dealing with booking and key logistics, stand set up andsupply etc., allowing smaller members in particular theopportunity to attend BCB to show their products. The attending
members will be self supporting their brands and helping
Nicholas Cook man the three adjacent stands to promote thebrands. Members attending BCB will be showing over 25 gins totheir (hopefully) appreciative audiences. Attendees include
Caorunn, Hayman’s and Mason’s Yorkshire Gin and, on the Guild
stand, Brighton Gin, Blackdown Gin Bramley & Gage (SixO’Clock Gin), City of London Gin, Cotswold’s Gin, East London
Liquor Co, Jensen’s, Juniper Green and Warner Edwards.

12 May 2016 City Annual Spirits DebateMember event

18-20 April 2016 Food & Drink Expo (NECBirmingham)

Gin Guild members were invited(free of charge) to the Worshipful ofDistillers annual Spirits Debate. The
topic this year was: “Craft Spirits –the enemy or the friend of globalbrands?”.

The Expo (April 18-20) brought together over 1200 suppliers plus
100 informative sessions from more than 250 experts
www.foodanddrinkexpo.co.uk.

26 May 2016 Gin Industry Annual Dinner
Member event
This year’s dinner was held atThe Savile Club, Mayfair,London. Those attending thesell out dinner enjoyed thenetworking, over 30 gins onoffer from new members(October 15 and May 16), a
sumptuous Burrough’s ReserveNo.2 with coffee and, toaccompany the witty andinteresting after dinner addressfrom Leslie Gracie, the rare (notfor commercial sale) Hendrick’s
Kanaracuni. What unusual andrare gin could we have for 2017?
Ideas please.
Photographs of events
Souvenir photographs from the Members’ Area Photo Galleries
can now be purchased by completing the online form ‘Order
Photographs’ in the Members Area Photo Galleries section oremailing richard@dragonwooddesign.co.uk

The Grocer Talking Shop Live stage shows included 2015 GreatBritish Bake Off queen Nadia Hussain in a live demo session as
well as Steph McGovern, the BBC TV Business Broadcaster. Thestage also saw the distinctly less famous Gin Guild Director
General, Nicholas Cook, with a Gin master-Class with guided
tasting sessions explaining how to tap into the gin renaissance:from the rise of premium and craft brands, and the drink’s
unique heritage, to the importance of a superior serve.

3-4 June 2016 Gin and Rum show Lucerne
Switzerland
Guild members Marcel Telser and Arthur
Nägele are both well-known gin expertsand operate a service company called“International Spirits Advisors Ltd.”, aUK company. That company organised ashared stand for Craft Distillers at theGin & Rum Festival in Lucerne. Gins, including several Gin Guildmembers, included: Oro Ibiza Gin GER, Ungava CAN, Gilpin’sUK,Telser LIE, Filliers BEL, City of London UK, East London
Liquor Company UK, Botanist UK, Morris Gin AT, Cotswolds UK,Bermotti Gin AT, Ebner Dry Gin AT and Heiners Gin CH.
A selection of the top gins available on the Swiss Market wasjudged by a professional Jury chaired by Arthur Näegele. The
award for the Best Gin 2016 was given to Susanne StraubingerMeiller for the “Oro Ibiza Gin”, created in Germany.

Please include:
1. Name, full postal and email address
2. Event name and year (eg. Spring Installation 2015)
3. Page number
4. Image number
An invoice will be emailed to you, via Paypal. Photographs will
be dispatched when payment has been received. A 6" x 8" print,including postage and packaging is £10.50 to UK, or £12.00 toEurope and beyond. Add £2.00 for each additional print.

11 June 2016
World Gin Day
A treatment
had been
progressedwith theBBC for theeve of WorldGin Day but
was not taken up. Other
coverage included a big Guild
write up in the Telegraph etc.
Thank you to Guild member Dr
Anne Brock for her interview
and comments. Our own web
on-line write up was also
popular.

1 March 2016 Think Gin

The second annual Think Gin
event took place in London on
1 March 2016. The event brings
together senior trade buyers withboth producers and sector
experts to drive growth in boththe on and the off trade.
Attendees had the opportunity toexperience exclusive new gins showcases and to meet theproducers of numerous key brands with over 35 distillers
showcasing their brands. For the second year running the Guild
was asked to provide the keynote-opening speech, confirmingthat we are very much in the eye of the industry.

Chin Chin

The Epicurean – new drinks event

Congratulations to Sarah Thompson at Blackdown for having hersilver birch vermouth selected as one of the ingredients in thecocktail that won the Cocktail for the Queen completion on theoccasion of HRH’s 90th birthday winningA new drinks event is also taking placein October at The Truman Brewery.

The Kyoto Distillery
Guild member Marcin Miller is one of the owners of Japan’s first
dedicated artisan gin distillery. This celebrated the award of its
production licence - thought to be the only one ever granted inKyoto - by announcing details of its inaugural release. KI NO BI(‘The Beauty of the Seasons’), inspired by tradition. It is distilled,blended and bottled in Kyoto. The gin is made in a recognisable
dry style but with a distinct Japanese accent.

The Gin Guild 2016
Martini EventWe were well down the track ofpresenting (as part of London CocktailWeek) at Gillrays gin bar at The London
Marriott Hotel, County Hall, Westminster
Bridge Road, London – twointernationally known bartenders to talkmartinis. This was to be free to a limited
number of members and colleagues andwas then to be opened to the trade press,
key general press, bloggers etc, and tomembers of the trade. Sadly, the work
schedules of the speakers prevented theevent being arranged. We hope to run theevent at a later date. Cancellation had
been hoped to be avoided and circulationof this newsletter was delayed in the hopethat the event could be accommodated.

Marcel Telser modelling
the Guild sprig and tie
Marcel Telser with Susanne StraubingerMeiller, the winner of the Gin award, atthe Lucerne Gin Fair.

This event will showcase artisan spirits,
craft beers and fine wines. Amongst theexhibitors (there will be circa 120 intotal) already signed up to date, are agreat selection of gins, including: Boxer
Gin, Brighton Gin, Colombo Gin, Gin
Lane 1751, Isfjord Gin, Jensens Gin, Kimerud Gin, Pinkster Gin,Skin Gin, Curio Spirits and East London Liquor Company
Guild member and spirits expert, Alice Lascelles will be hosting acouple of sessions at the event – topics to be announced (see:http://www.epicurean.online/).

DAT E S F O R YO U R D I A RY
Please also notify colleagues, where relevant

Mansion House Gin Guild Installation and Worshipful
Company of Distillers Banquet
Friday 7 October 2016
It is understood that the Lord Mayor will be present. There is no cost for Guild
Members to attend the Gin Guild Installation (subject to space constraints - prioritywill be given to those also attending the Banquet of the Worshipful Company ofDistillers). Booking and menu details have been circulated to all members.

Gin Industry AnnualDinner
Tuesday 9 May 2017
Please note the date and ensure thatyou are planning ahead if you intend toattend the Gin Guild installation eventand the Gin Industry Annual Dinner(only open to the gin industry).
Further details will be provided nearer
the date.

Ginposium 2017
Thursday 8 June 2017
This will be held at the RSA in London,much larger premises allowing more toattend in greater comfort. We are
currently reviewing the many ideas forspeakers and content.
Don’t forget that as members you canaccess the 2016 film coverage for use by
you and colleagues.

Your Guildmembershipwear it with pride
And finallyThank you to those who have supported theGuild and its events to date. We look forward to
your continuing support. Please let us have ideas
for future newsletters (and the website), such as
the development of new products, or the trials

and tribulations of a new start up, or any othergin related items that may be of interest tomembers.
Email articles of not more than 100 words, witha picture where available tonicholas.cook@theginguild.com