Ergotron Logo Style Guide
October 2019

1.0 Introduction

The Ergotron style guide establishes
rules for the consistent implementationof the Ergotron logo. This guide should
be used on all branded materials, andcontribute to the unified expression ofthe brand.

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2.1 Logo

The Ergotron logo is the primary
expression of the Ergotron brand.
The logo is the preferred expression,and should be used whenever possible.
The logo is custom art and should not
be recreated using a typed font. Whenusing the logo, make sure to use theprovided artwork files.
Navy is the primary color of the Ergotron
brand. The logo may also
be reproduce in grayscale or reversed
out of a colored background.

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2.2 Logo

The logo should be unobstructed bythe other details. To ensure there issufficient space around the logo, use
the width and height of the lowercase
e for measuring the appropriate spacearound it.
To ensure that Ergotron’s logo is always
clear, the width of the word markcannot be made smaller than 1 in.
At smaller sizes, the logo becomes
unrecognizable.

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1 in. Min.

3.1 Icon

The Ergotron icon is a visual tool that may be
used as the short-hand iconography of ourbrand, for particular sizes and contexts. The
icon is simple, strong and distinct.
The icon is the most abstract
representation of the brand. It should
be used in an abbreviated digital format,
or only under special circumstances tocreate mood or add decoration.

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3.2 Icon

The icon should be unobstructed by
the other details. To ensure there is sufficientspace around the icon, use the width andheight of the lowercase e for measuring theappropriate space around it.
To ensure that Ergotron’s icon is always clear,
the width of the word mark cannot be madesmaller than 0.5 in. At smaller sizes, the icon
becomes unrecognizable.

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0.5 in. Min.

4.1 Color

C:
M:
Y:
K:

100088038020R:
G:
B:

031054098#1F3662

C:
M:
Y:
K:

000
074
064000

R:
G:
B:

242
104089#F26859

R:
G:
B:

157
159
162

#9D9FA2

Our colors reinforce specific characteristicsof the brand. Ergotron’s primary color palettefeatures a range of cool colors that builds
depth and sophistication. These are
key visual identifiers of our brand.

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PMS: 534C

PMS: 7416C

White

C:
M:
Y:
K:

000
000
000045PMS: Cool Gray 7 U

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4.2 Color Palettes
CORPORATE

C 100, M 88, Y 38, K 20
R 31, G 54, B 98
HEX 1F3662
PMS 534C

C 0, M 74, Y 64, K 0
R 242, G 104, B 89
HEX F26859
PMS 7416C

C 0, M 0, Y 0, K 45
R 157, G 159, B 162
HEX 9D9FA2PMS Cool Gray 7 U

C 59, M 0, Y 31, K 0
R 95, G 197, B 189
HEX 5FC5BD

C 0, M 0, Y 0, K 45
R 157, G 159, B 162
HEX 9D9FA2

HEALTHCARE

The length of the color bars in the color
palettes visually demonstrates how much ofeach color should be used in each category.

C 100, M 88, Y 38, K 20
R 31, G 54, B 98
HEX 1F3662

EDUCATIONC 100, M 88, Y 38, K 20
R 31, G 54, B 98
HEX 1F3662

C 0, M 60, Y 100, K 0
R 245, G 130, B 32
HEX F58220

C 22, M 8, Y 30, K 0
R 201, G 212, B 185
HEX C9D4B9C 0, M 74, Y 64, K 0
R 242, G 104, B 89
HEX F26859

C 56, M 34, Y 36, K 2
R 121, G 145, B 150
HEX 799196

OFFICE/PRO-FURNITURE

C 100, M 88, Y 38, K 20
R 31, G 54, B 98
HEX 1F3662

JŪV

C 100, M 88, Y 38, K 20
R 31, G 54, B 98
HEX 1F3662

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C 17, M 90, Y 76, K 5
R 196, G 62, B 66
HEX C43E42

C 0, M 0, Y 0, K 45
R 157, G 159, B 162
HEX 9D9FA2

WORKFITC 100, M 20, Y 15, K 0
R 0, G 148, B 194
HEX 0094C2

C 64, M 62, Y 65, K 58
R 58, G 53, B 49
HEX 3A3531

C 2, M 99, Y 3, K 0
R 231, G 14, B 136
HEX E70E88

095.1 Typeface
PROXIMA NOVA

The main typeface for Ergotron and all of its
sub-brands is Proxima Nova. The weights andcolors that can be used are listed here.
Proxima Nova is available for free fromAdobe.com for users of the Adobe CreativeSuite.

Thin

Thin Italic

Light

Light Italic

RegularItalicMediumMedium Italic

Semibold

Semibold Italic

Bold Italic

Bold

Extrabold Italic

Extrabold

VERDANA

Verdana and Verdana Pro are for
IT Channel materials and PowerPoints.
Verdana
Verdana Bold

K 100

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K 90

K 45

White106.1 Corporate

The corporate logo, icons and patterns.

When to use the tagline:
Letterhead
PowerPoint title slide only
Business cards
Email Signature
Corporate Literature
Press Kit

(preferred)

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When not to use the tagline:
With Sub-brands (CareFit, WorkFit, LearnFit)
PowerPoint Content Slides
When Identifying our core Vertical Markets:
Healthcare, Education, OfficeContractCustom

116.2 Sub-brands

The sub-brand logos.

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Ergotron Logo Style Guide | October 2019 - Version 5APAC

EMEA

127.1 Iconography
MOVEMENT LINES

The movement lines can be used forliterature and online. Any of the corporate
colors or channel colors can be used.

DESK MOUNTMONITOR ARMS

officeHands-free working: Neo-Flex Desk Tablet Arm

Tablet Mounts

Premium, Innovative Design

5.5″ x 8″ (14 x 20 cm)
8″ x 9.75″ (20 x 25 cm) max

Typical Tablet Size
Weight Capacity≤ 2.5 lbs (1.1 kg)

Part Number / Color / Availability
45-306-101 / Black / Americas, EMEA

3YEARWARRANTY

Support your digital life: Tandem Tablet Holder
7.3″ x 10.5″ x .36″
(18 x 26 x 0.9 cm)

Typical Tablet Size

Adaptable as you: HX Desk Arm
With the HX Desk Monitor Arm, you can reposition large monitors
weighing up to 42 pounds while still enhancing your workspace witha sleek design. Add a dual or triple monitor bow kit to up your screen
count and your productivity. Your monitor stays within your workspacewith a rotation stop that limits the range to 180°.
Typical LCD Size
Lift
Weight Capacity≤ 42″
11.5″ (29.2 cm)

Typical LCD Size
Lift
Weight Capacity

9.5″ x 12″ x .9″(24 x 30 x 2 cm)

Max Tablet Dimensions

HX Desk Dual Arm

Tilt Or Pan≤ 32″60o

Weight Capacity

11.5″ (29.2 cm)

3 lbs (1.4 kg) tablet & casePart Number / Color / Availability
85-046-231 / Silver / Worldwide

5–17.5 lbs (2.3–8 kg)
per monitor

5Part Number / Color / Availability
45-476-026 / Polished Aluminum / Americas
45-476-216 / White / Worldwide

YEAR

WARRANTY

Keep your technology secure:
Lockable Tablet Mount
5.3″–8.7″ (13.5–22 cm) x
7.9″–12″ (20–30.6 cm)

Typical Tablet Size
Typical Screen Size

7.9–13″

Maximum Tablet Depth0.9″ (2.3 cm)

Weight Capacity

20–42 lbs (9–19 kg)≤ 5 lbs (2.3 kg)Part Number / Color / Availability
45-460-026 / Silver / Worldwide

Part Number / Color / Availability
45-475-026 / Polished Aluminum / Americas
45-475-216 / White / Worldwide

5YEAR

WARRANTY

Included:Standard 2-piece
Desk Clamp

Included:
Grommet Mount

HX Triple Monitor Kit
Upgrade an HX arm to hold three monitors.
Typical LCD Size
Lift
Weight Capacity≤ 24″11.5″ (29.2 cm)
2–10.2 lbs (1–4.6 kg)
per monitor

Part Number / Color / Availability
98-009-026 / Polished Aluminum / Americas, APAC
98-009-216 / White / Worldwide

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Ergotron Logo Style Guide | October 2019 - Version 5“BLOB” COLOR:
C 6, M 8, Y 16, K 0
R 238, G 227, B 211
HEX EEE3D3

8.1 Tradeshows

Branded tradeshow booth design

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For any questions regarding the use of the
Ergotron logo, please contact the Ergotron
marketing department.

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