Asian Journal of Management Sciences & Education Vol. 12, Jan-Dec 2023__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________IN VITRO STUDY OF DYE LONGEVITY USING COLOR PROTECTSHAMPOO FOR PERMANENT DYED HAIR
S.M Badiul Alam Siddiqui, Rahul Deshkar, Shaikh Nasir
Dabur Research & Development, International Business Development,
P.O.Box. 6399; Dubai, UNITED ARAB EMIRATES.
badiul.alam@dabur.com
ABSTRACTThe hair care industry is experiencing significant growth, particularly in thehair treatment, maintenance, and styling categories. Consumers have different
habits and preferences, which have led to the creation of various hair careproducts with unique ingredients and techniques to promote scalp health andprevent hair damage. While some remedies are traditional, others incorporate
superfood ingredients for physical treatments.
One of the most popular hair care products is color protection shampoos andconditioners, which helps maintain hair color and prevent fading or dullness
caused by environmental factors and styling. The market for such products isexpanding due to the increasing demand for hair coloring and styling options.
Keywords: Color Protect shampoo, Color protect Conditioner
INTRODUCTION
One of the main factors driving the growth of the color protection shampoo and conditioner
market is the increasing popularity of hair coloring, especially among younger generations.
As people color their hair more frequently, the need for products that can help maintain theircolor becomes more essential. This has led to the development of a wide range of color
protection shampoos and conditioners that are specifically designed to cater to different hairtypes, colors, and needs.
Another significant factor driving the market growth is the increasing demand for natural andorganic products. Consumers are becoming more conscious about the ingredients they put on
their hair and skin, and are looking for products that are free from harsh chemicals, sulfates,and parabens. As a result, many hair care brands are launching natural and organic color
protection shampoos and conditioners to meet this demand.
In terms of distribution channels, color protection shampoos and conditioners are widely
available in supermarkets, drugstores, and specialty beauty stores. E-commerce platforms arealso becoming an increasingly popular channel for purchasing these products, as consumers
are looking for the convenience of online shopping and the ability to read reviews andcompare prices.
Overall, the color protection shampoo and conditioner market is expected to continue to growin the coming years as more people color their hair and seek out products that can help
maintain their color and keep their hair looking healthy and shiny.
Color-protecting shampoo and conditioner markets are segments of the hair care industry thatcater to individuals who dye their hair. These products are formulated to help preserve thecolor of dyed hair for a longer period of time, and also to prevent fading or discoloration. TheCopyright © 2023

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Asian Journal of Management Sciences & Education Vol. 12, Jan-Dec 2023__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________market for color-protecting shampoo and conditioner has been growing in recent years, as
more and more people are dying their hair and seeking ways to maintain the vibrancy of their
hair color. This market is expected to continue growing in the future, especially as haircoloring becomes more popular among men and women of all ages.
The key factors driving growth in the color-protecting shampoo and conditioner markets
includeRising demand for hair coloring: As more people dye their hair, the need for products that
can help maintain the color of their hair is increasing
Rising demand for hair coloring: As more people dye their hair, the need for products that
can help maintain the color of their hair is increasing.
Growing awareness about hair care: Consumers are becoming more knowledgeable about
the ingredients in hair care products and the importance of using products that are specificallyformulated for their hair type and needs.
Innovative product offerings: Many manufacturers are developing new and innovative
color-protecting shampoo and conditioner formulations, which are appealing to consumers
looking for latest and best products
E-commerce: The rise of e-commerce platforms has made it easier for consumers to access awide range of color-protecting shampoo and conditioner products from different brands andmanufacturers
Some challenges facing the color-protecting shampoo and conditioner markets include:
Competition: There are many players in the hair care industry, and the color-protecting
shampoo and conditioner markets are highly competitive. Brands must work to differentiatethemselves and offer unique features or benefits to attract and retain customers.
Price sensitivity: Consumers are often price-sensitive when it comes to hair care products,
and may be hesitant to pay a premium for color-protecting shampoo and conditioner. Brands
need to strike a balance between offering high-quality products and pricing themcompetitively..
Sustainability concerns: Many consumers are becoming more environmentally conscious
and are looking for hair care products that are sustainably produced and packaged. Brands
that can offer eco-friendly options may have an advantage in the market.
Overall, the color-protecting shampoo and conditioner markets are a growing segment of thehair care industry, driven by rising demand for hair coloring and growing awareness about
hair care.
However, there are open challenges for the brands to differentiate themselves in acompetitive marketplace.
Vatika color protect shampoo is a unique blend of surfactants having very innovative silicone
technology to cover dyed hair and protect the shade against wear and tear. Silicone withAlkyl modified amino derivative conditioning agents is a popular choice in hair care products
as they offer a wide range of benefits to the hair. When applied to the hair shaft, they create athin layer of silicone that acts as a protective barrier, providing thermal protection andreducing friction between individual hair fibers

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Asian Journal of Management Sciences & Education Vol. 12, Jan-Dec 2023__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________The alkyl modified amino derivative is an important component of the conditioning agent, as
it helps to improve the bonding between the silicone and the hair shaft. This results in a more
effective deposition of the silicone layer, ensuring that the hair is fully protected andconditioned.
The silicone layer not only provides thermal protection but also acts as a lubricant, making
the hair easier to comb and style. This helps to reduce breakage and split ends, leading tohealthier, stronger hair over time.
Moreover, the silicone layer can also help to reduce frizz and enhance the shine of the hair bysmoothing the cuticle and sealing in moisture. It can also improve the color retention of hairdyes by preventing fading and maintaining vibrancy.
Overall, the use of silicone with alkyl modified amino derivative conditioning agents is abeneficial approach to hair care. By creating a protective layer on the hair shaft, it canimprove the manageability, smoothness, and health of hair, making it a popular choice among
consumers and hair care professionals alike.
STUDY DESIGNThis was an open-label test in which we used hair swatches.
Blond swatches were coloured with one of the market leader hair colour with shades Black
1.0 and Dark Brown 3.0. We used full end to end instructions as indicated by the pack.
Five sets of swatches were separated for two bundle sets of options below:
Option A: shampoo and conditioner with no active i.e. “Control”.
Option B: shampoo and conditioner with 1.0 % active i.e. “Test”.
The swatches were washed first as per the below steps.
Washing Steps
1. Rinse the tress under running tap water for 15 seconds.
2. Apply 1g of Shampoo by working fingers from top to bottom of tress 10 times.
3. Flip tress over and again work finger from top to bottom of tress 10 times.
4. Rinse the tress under running water for 60 seconds.
5. Towel dry with Tissue paper.
6. Apply 1g of Conditioner by working fingers from top to bottom of tress 5 times.
7. Flip tress over and again work finger from top to bottom of tress 5 times.
8. Leave for 2 minutes.
9. Rinse the tress under running water for 60 seconds.
10. Blow dry using a regular hair dryer.
Colour Measurement
Measure l, a, b values using Gretag macbath Color eye spectrophotometer.
Colour measurements are done after 1, 5, 10, 15, 20, 25 and 30 washes
The experiment done in all five swatches for same treatment.
Colour values taken by Gretag macbath color eye spectrophotometer.
Study Protocol
Swatches pre-treatment
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Asian Journal of Management Sciences & Education Vol. 12, Jan-Dec 2023__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________• Blond swatches picked with dimensions having length of 15 cm, breadth of 3 cm andweighing around 4g• Wash with 1 mL of 10% SLES to remove any previous deposition (same wash protocol
described above).
Colour Treatment:
Colour the Hair with Garnier Natural black 1.0 and Garnier Dark Brown 3.0 as per theinstructions given in the pack Measure l, a, b values with colour eye spectrophotometer.
Washing protocol:
Same aforementioned washing protocol has been adopted.
Measure l, a, b values using Gretag macbath Colour eye spectrophotometer. (Only after 1, 5,10, 15, 20, 25 and 30 washes)
The experiment done in triplicate (3 swatches for same treatment)
Instrumentation:
L,a, b values using Gretag macbath Color eye spectrophotometer
The Hair tress was kept in the measuring port at 3 different points root to tip
Then the tress is flipped and take reading at another 3 points root to tip
Then average l, a, b values were obtained in the software
OBSERVATIONS
Table 1. Natural Black 1.0
Washes (Control)

Washes (Test)

No.
∆E

102030102030

3.11

5.69

8.84

1.08

2.29

3.42

All ∆ E values are mean of five swatches.
The difference in the colour is visible from 10th wash and evidently, tress washed with active
which offers better colour compared to Control Sample.
Table 2. Dark Brown 3.0
No∆EWashes (Control)

Washes (Test)

10

20

30

10

20

30

1.39

5.23

15.47

0.32

1.52

5.05

All ∆ E values are mean of five swatches.

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Page| 4Asian Journal of Management Sciences & Education Vol. 12, Jan-Dec 2023__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________The difference in the colour is visible from 10th wash and evidently, tress washed with active
which offers better colour compared to Control Sample.
These values clearly shows the colour protection effect of active.
RESULTS
Colour protection effect of active were highly seen in Natural Black and Dark Brown shades
basis instrumental data.
Lower Delta E represents less Colour differentiation whereas higher Delta E values shows
significant differences in the shades.
Considering three hair wash cycles per week as per consumer habit, above data can bejustified for colour protection claim up to 10 weeks considering instrumental data findings.
CONCLUSION
Silicone with Alkyl modified amino derivative conditioning agent involves the deposition ofa thin layer of silicone on the hair shaft. This layer of silicone helps to reduce friction
between individual hair fibers, which can improve the smoothness and manageability of thehair. Additionally, the silicone layer can provide thermal protection by forming a barrier thathelps to prevent damage from heat styling tools.
The pendant amino and terminal alkyl groups on the silicone structure of Siliconeconditioning agent are responsible for its conditioning properties. The pendant amino groups
have a positive charge and can interact with the negatively charged surface of the hair,
helping to improve the overall condition and appearance of the hair. The alkyl groups provide
additional hydrophobicity to the silicone molecule, which can help to repel water and reducefrizz in humid conditions.
Alkyl group also helps get dye intact for longer due to repulsion of water.
Overall, the combination of silicone deposition and amino and alkyl group interactions allows
Alkyl modified amino group Silicone based conditioning agent to provide enhanced thermal
protection, smoothness, shine, softness, and manageability for dry hair. The exact mode ofaction may vary depending on the specific formulation and application of the product.

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