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Awards Entry

2014 Asia-pacific Conference
It is a lecture on demand to change the future.
JCI JAPAN

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Entry Information
Award Program:

2014 Asia-Pacific Conference

Category:

NOM Information
National Organization:

JCI JAPAN

Kazuya Suzuki
E-mail: japan@jci.cc

National President:

LOM Information
Local Organization:
President:

JCI Osaka
Norimasa Nakatani

President Email: nori72nori72wanokokoro@gmail.com

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Basic Information
Duration : 2013/4/1~2014/3/31
Staff : 56
Sponsors :Budget : None
Profit / Loss : None
In which UN MDG bestfit (if apply): ?:Who is benefited ?: 2 million adults living in Osaka
Objective : JCI Osaka has the following three objectives:(1)Adults recognize that they are role models for children. This is the mostimportant objective.
(2)Adults bring out children’s imagination.
(3)Adults become motivated to bring up all children in society.
In modern society, adults and children have fewer opportunities than
before to interact with each other. Because of this, adults have their own
world. To be a role model for children was a natural thing in the past, butadults have forgotten about this. By recognizing that they are role models
for children, which is our flagship objective, adults become aware of being
seen by children, and will speak and behave carefully.When adults
change, children change too because they grow up by watching adults.
When children change, the future also changes.Children have fewer
opportunities to experience and listen to many things because they talkwith adults less than before. This program aims to improve the situation.
Overview : Lectures on demandBusinessmen give lectures at elementary schools and junior high schools.
Number of schools: 50
Number of lessons: 71
Number of students: 4,000
・Recruiting lecturers
We distributed leaflets to JCI members and local companies and thenvisited them. Local companies are able to contribute to the local
community by giving a lecture at a school in their region.
・Training lecturers
Businessmen learn how to give lectures, prepare materials, and share
their thoughts with them.
The number of lecturers: 50・Interview of children
We provided an opportunity for adults and children to talk with each otherby having an interview in which children talk about the lesson content andtheir opinions. Adults respond to them.
・Approach to media
We posted advertisements in newspapers and on web sites.
The number of advertisements: 4 times (3 times on newspapers and twice
on web sites)
Results : (1)We had adults realize that they are role models for children.
By giving lectures at elementary schools and a junior high schools,
businesspeople had more opportunities to interact with children, obtained
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an understanding of the present social conditions, and became aware ofbeing a role model for children.
(2)Bringing out children’s imagination.
Because businesspeople taught the unknown world to children in an easily
comprehensible way, the children’s imagination could be brought out.
(3)Having motivation to bring up all children in society.
As a result of (1) and (2), adults recognized that they are role models forchildren, and changed their speech and behavior. Children always learn
from adults. If adults change, children also change. This motivates adults
to bring up all children in society.
Actions Taken : February, 2013
Request for cooperation of Osaka Municipal Board of Education,
Board of Directors
March, 2013
Preparing the lecturer training program
April to June, 2013
Recruiting lecturers (Distributed leaflets to JCI members and local
corporations, and visited corporations.)
April to August, 2013
Advertising our lectures at elementary schools (Visited 310schools.)
June to August, 2013
Training lecturers (Used our training program.)
From September, 2013 to March, 2014
Giving lectures(At any time)
Considering the lectures content according to the requests from theschools.
Giving a questionnaire and having an interview with children after thelecture.
・We can provide many opportunities for adults and children to interact
with each other.
・All adults living in Osaka can get engaged in education.

・Children can increase their future possibilities by listening to a variety oflectures from adults.
Recommendations :This program is great itself but we do not have a concrete systemyet.
We visited a school to promote our program, but not so many
schools knew about us and our program.
As a way of improving the situation, we prepared unified
presentation materials.Then a school comes to want to take ourlecture.
We think it is ideal that we give a lecture that has been requested by theschool, not one that we suggested.
When a school asks for a lecture, recruitment of lecturers and training
them becomes necessary. Once lecturers have experienced giving alecture, they can do it repeatedly and the number of them keeps
increasing. As a result, we can deliver many kinds of lectures and receive
more requests from schools. We think preparing visual presentationmaterial is important to get a request from schools.

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Award Category criteria

JCI Osaka has the following three objectives:
1. Adults recognize that they are role models forchildren. This is the most important objective.
2. Adults bring out children’s imagination.
3. Adults become motivated to bring up all
children in society.
In modern society, adults and children have fewer
opportunities than before to interact with each other.
Because of this, adults have their own world. To be arole model for children was a natural thing in the past,
but adults have forgotten about this. By recognizingthat they are role models for children, which is ourflagship objective, adults become aware of being seen
by children, and will speak and behave carefully.When
adults change, children change too because they growup by watching adults. When children change, thefuture also changes.Children have fewer opportunities
to experience and listen to many things because theytalk with adults less than before. This program aims toimprove the situation.
[Impact],[motivation],[investment],[collaboration],and [relationship] are on the Plan ofAction, 2014.
Among these actions, [impact],[investment],[collaboration], and [relationship] can be experienced
in our program.
No budget needed, and anybody can be a lecturer.
Once a person has given a lecture, he or she can do it
repeatedly. It is very important to continue thisprogram and the impact on others is incredible. It canimpact not only lecturers but also students and theirparents/protectors. By listening to others, lecturers canhave their thoughts and actions inspired. Synergistic
effects are also expected.

US$ 0Lectures are free because we can give a lecture
in any style.
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1. To Recruit lecturers.
JCI Osaka members could understand ourprogram`s content and mission beforehand
because they promoted our program in thecommunity.
2. To deliver a lecture.
People could learn how to express and convey
their thoughts in order to give lectures in front ofchildren.
3. To have a meeting with schools.
JCI Osaka members had contact with lecturers
and schools and could understand the present
situation of children.
[JCI Vision]
1. To Train lecturers.
Experienced lecturers who have been trained
could train new lecturers.
2. To deliver a lecture.
By giving a lecture at a school, we could impact
many children at once.

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Page 4

2Award Category criteria

56
75
We divided members into 5 teams (10 members ineach team) and gave roles to them.
[PR to schools](April〜at the end of May)
We visited 350 elementary schools in thecommunity and made a presentation to teachers.
One team managed the progress and anotherteam managed the lecture schedule.
[Recruiting lecturers and training them] (May, 2013〜February, 2014)
Another team started to recruit lecturers working
in local companies and organizations from May.
We created a training program for lecturers incooperation with educational organizations inorder to deliver successful lectures.
[The flow form receiving school`s request to giving alecture]
5 teams took charge in their schools and We had
meetings with schools after receiving their requests.
2 months before
Selected lecturers
1 month before
Held a training program for lecturers andmeetings about lecture content. (2〜3 times)
3 weeks before
Press release and PR activities in the media.
2 weeks before
Selected participant members.
a week before
Chose a topic and prepared equipment.
on the day of the lecture
Sent 3 members or more.
1 lecturer.
1 photographer.
1 timekeeper.
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0〜20 assistants.
The required number of staff differed according to thelecture content. It is one of our program`s advantages
because we can provide staff according to the content
of the lectures.

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Page 53Award Category criteria

We measured the community impact as follows.
・Questionnaires at the training courses for local
citizens, companies and organizations
・The number of lecturers
・The number of students
・The number of schools

・Questionnaires after lectures.
・We held a training seminar for adults. The
questionnaire after the seminar showed that 90 % ofthem became aware of being a role model for children.
By interacting with children, the adults could renew
their awareness of this.
・After listening to a lecture, children interviewedadults. It enabled them to have many opportunities totalk with adults.
・We delivered a total of 71 lectures for children.
Each child interviewed 2 adults after listening to alecture. 12,000 people realized the significance offinding a bright vision in the communication.
・In the questionnaire, 70% of the parents/protectors
answered that it is important to bring up children insociety. Our program successfully motivated adults towatch and bring up children in the community.

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Award Category criteria

1. By recruiting more lecturers, we are increasing
our opportunities to talk and so more and more
people are hearing about our program. JCIOsaka members could improve theirpresentation skills and it successfully boosted
their ability.
2. By giving lectures at schools, the children`sparents/protectors also became aware of ourprogram. Because we had many opportunities tosee and talk with them, the possibility for them
to become members of JCI Osaka increased.
3. By maintaining a good cooperative relationshipwith schools, we obtained trust from the Boardof Education. In addition, our program could
become an ongoing one because of schools
repeated requests for lectures.
1. To Recruit lecturers
JCI Osaka members should understand ourprogram`s content and mission beforehand
because they need to make presentations topeople in the community.
2. To give a lecture
We could provide opportunities for our members
to get involved in our program by giving as
many as 71 lectures throughout the year.
Lecturers could learn how to express and share
their thoughts with children in order to give alecture in front of them. In addition, they could
get to know the world around them and improve
themselves by having contact with otherlecturers.
3. To have a meeting with schools
JCI Osaka members who had contact withlecturers and schools should know the present
situation of children.

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Award Category criteria

This program started in 2007, and the number oflecturers with professions is increasing year by year. Inthe future, our program has the possibility to be arequired course at school. If it becomes a reality, ourprogram will run not only in Osaka but throughout
Japan, and become an essential program.
Because adults realize that they are role models forchildren, their speech and behavior changes.
The children who look at these adults will grow up tobecome role models for children.
It leads to a cycle of producing adults with goodmanners. As a result, the future will change.
We prepare unified presentation materials so that all
schools can understand our program. Then schools ask
to hear our lectures. We think it is ideal that we givelectures that have been requested by the schools, not
one that we suggested.
When a school asks for a lecture, recruitment oflecturers and training them becomes necessary. Oncelecturers have experienced giving a lecture, they cando it repeatedly and the number of them keeps
increasing. As a result, we can deliver many kinds oflectures and receive more requests from schools.

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