Success story
European Society of Cardiology
Industry• Healthcare

Solutions• OpenText™ Web Experience Management• OpenText™ Semantic Navigation

European Society of Cardiology
engages global audience

OpenText Web Experience Management provides quick and easy
access to key information with OpenText Semantic Navigation
Results
Semantic navigation andpersonalization delivers
content users need
Easy of integration toother core systems
Scalable to meet peaks
in user demandContent managed fromcreation to destruction“OpenText Web Experience Management is a strategic
platform providing a better way for us to work, helping
us to manage complex content. OpenText is now a key
component of our service delivery.”David Sebastiao

IT Project Manager
European Society of Cardiology

European Society of Cardiology engages global audience

The European Society of Cardiology (ESC), founded in 1950, is aworld leader in the discovery and dissemination of best practices in
cardiovascular medicine. A not-for-profit medical society, the ESC
unites national cardiac societies throughout Europe, as well as otherorganizations and individuals from across the globe.
More than 120,000 documents are made available through its websites,
helping improve cardiac care through the sharing and dissemination ofrelevant content. Each year, the ESC hosts a congress in Europe, withmore than 30,000 delegates from more than 140 countries. More than
6,000 presentations are made available to the community each year,
plus a vast array of other content.

Ensuring quick and easy access to information is vital to improving
cardiac care and in order to keep the cardiology community informed
and engaged, the ESC must abide by rules that restrict direct contact.
To overcome these challenges, the ESC turned to OpenText to assist
with its efforts to provide a world-class, online service through multiple
websites, including the main website, Escardio.org and the congress
resources website congress365.escardio.org.

OpenText solution provides crucial research resource

The ESC set out to provide the best possible resource for its members,both individuals and national societies. With so much content and morethan 1.5 million monthly page views, the solution had to provide a robust,
scalable and easy to use interface for users.

“We required a solution that could help us manage not only thevolume of content we have, but also provide an intuitive, semantic
search capability to help community members access the content
they need, quickly and easily,” said David Sebastiao, IT Project Manager
at the European Society of Cardiology.

Annual peaks in web activity occur around the time of the annual congressand so the solution also has to be capable of handling these spikes.

“Traffic to our sites is on a global basis. Congress attracts attendees
from North and South America, Asia and Africa, in addition to Europe.
With 30,000 or more attendees and numerous others wanting toaccess content from the congress, we have to provide a service thatcan cope with spikes in traffic,” said Sebastiao. “We chose OpenText
Web Experience Management (WEM) for our websites, as it is able
handle the traffic volumes. WEM is a content-centric solution, whichmakes managing content much easier than before. For content
owners and managers, this makes it much quicker and simpler topublish content. Also WEM provides us the necessary integration weneed to other of our core systems.”
TM

Semantic navigation speeds access tocontent for members

The main part of the Escardio.org website, some 7,000 pages, is open
to anyone. However, the ESC recently began offering additional content
on a membership basis. In order to achieve this, the OpenText solution
has to integrate to ESC’s core Client Relationship Management (CRM)
solution, Salesforce®.

“The eCommerce elements of membership management and subscription are handled by Salesforce. OpenText provides the necessary
integration hooks to allow us to check user credentials against ourCRM and if they have the necessary access, OpenText serves thegated content to the user,” said Sebastiao.
When a cardiologist, healthcare worker, nurse or other person interested or involved in cardiac patient care, research or support accesses
ESC’s websites, they can now use the semantic navigation capabilities
OpenText provides.

“Our content is now
very structured,
which means we
can make changes
quickly and easily
throughout the entire
content lifecycle,
from creation
to destruction.”David Sebastiao

IT Project Manager
European Society of Cardiology

European Society of Cardiology engages global audience“Web Experience Management is a strategic platform providing abetter way for us to work, helping us to manage complex content
with the tools we need to classify content, often automatically.
OpenText includes Sematic Navigation, which provides users withmuch quicker means to find the content they are looking for,” said
Sebastiao. “This speeds up the addition of new content, as well
as reducing the amount of time it takes users to find what they’relooking for. With OpenText, we’re able to deliver content to usersthat in the past they may have overlooked.”

Personalization aids targeted content delivery

Content is a key element of the ESC’s vision and so when selecting anew solution to manage and deliver its web content, the organization
took care to assess possible solutions.
“We knew that we wanted a solution that would meet our needs today,
but that also had a visionary roadmap that would allow us to movewith users’ needs too. Web Experience Management is focused oncontent and has a clear roadmap that matches our vision of providing
personalized, targeted content delivery,” said Sebastiao.
Managing large volumes of content is not just about the time it takes topublish it, but about the entire lifecycle. Managing updates and eventually the retirement of content is also key.

“Before we implemented OpenText, we used Microsoft ® SharePoint ®,which lacked the content-centricity, scalability and stability we have
today. Our content is now very structured, which means we can makechanges quickly and easily throughout the entire content lifecycle,
from creation to destruction,” added Sebastiao.

Multilingual solution helps patients too

While most of the content in the main websites is in English, the ESC
also manages a patient website that receives around 200,000 pageviews each month.
“Using OpenText we’re providing vital information to patients inabout 13 languages, including English, Russian and Gaelic. OpenText
makes the task of managing multilingual content as straightforward
as possible,” said Sebastiao.
The ESC is now looking at ways to further develop its websites to provide
even better service, information dissemination and personalization
through targeted content.
“We are working to further deepen the integration between
OpenText and our other systems, including Salesforce®, as we’ve
built up greater knowledge on the capabilities of the OpenText
platform,” said Sebastiao. “OpenText is now a key component of ourservice delivery and we will continue to explore ways to further
leverage the platform.”

About OpenText

OpenText, The Information Company,
enables organizations to gain insight
through market leading information
management solutions, on-premises orin the cloud. For more information about
OpenText (NASDAQ: OTEX, TSX: OTEX)
visit opentext.com.
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