JCI

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Awards Entry

2014 Asia-pacific Conference
Best Local Growth & Development Program
JCI JAPAN

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Entry Information
Award Program:

2014 Asia-Pacific Conference

Category:

NOM Information
National Organization:

National President:

JCI JAPAN

Kazuya Suzuki
E-mail: japan@jci.cc

LOM Information
Local Organization:
President:

JCI Tamano
YUTAKA FUKUMORI

President Email: fsc@tamano.or.jp

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Basic Information
Duration : October 27th, 2013
Staff : 23 members
Sponsors : Japan Professional Cyclist Union Okayama branch
Budget : 8813 US dollar
Profit / Loss : NoneIn which UN MDG bestfit (if apply): ?:Who is benefited ?: 62000 citizens in Tamano
Objective : JCI Tamano intends residents to participate in the development of thelocal area voluntarily and actively by residents’ POSITIVE CHANGE forthe growth of local area.
To achieve that purpose, members of JCI Tamano was involved in thefollowing actively.
1. To provide the opportunity that residents can participate in thedevelopment of the community.
2. To increase ACTIVE CITIZEN who participate in the developmentof the community.
3. To get ACTIVE CITIZEN to be able to create a POSITIVECHANGE for the community.
Overview : JCI Tamano practiced followings for the development of the community.
･We held a festival for the residents at the bicycle racetrack where it washard to continue to maintain in the local area.
We have provided the residents the opportunity to participate in thedevelopment of the community.
※ The bicycle race is the public-managed competition(public-managedgambling).
In Tamano city, it opened in 1949. Since then, it has been a profitableindustry for 64 years and is would be essential for the development of thecommunity.
The followings are the contents of the festival which was held at bicycle
racetrack.
1. The bicycle race held by professional players.
We have provided residents the opportunity to reaffirm the charm of
the bicycle race.
2. Events that children can take part in with their parents･ bicycle race for children and parents･ experience of riding race bicycle
We told the charm of bicycle race to women who didn’t have anopportunity to touch the bicycle race usually and children whowould lead the next generation.
3. We send a message that the bicycle race track is important for thedevelopment of the community.
･The race track has been a profitable industry for 63 years inTamano city.
･The maintenance of the race track is necessary for thedevelopment of Tamano city.
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Results : July 30 to October 2← 5 times Meeting with the local high school
August 21 to October 21← 6 times Meeting with Keirin players association
August 22 ← Opened REQUEST to MOVE SALE CAR
August 28 ← Meeting of the exhibit content and the mobile sales vehicles
September 20 ← Detailed description of the project content to Keirin
project division
October 1 ← To local government magazine published Festival（Festival） information (25000 parts)
October 14 to 16← Overhang of posters to all parts of the City
October 21 ← Meeting with moderator
October 21 to 23← To local school distribution of leaflets （7000 pieces)
October 22 ← The local newspaper publication request of the project(Local Newspaper: TAMANO area 18550 parts)
October 24 ← Meeting schedule of the day and Keirin project division
October 26 ← Held ready
October 27 Holding
10:00 Opening
10:00 JCI TAMANO President greeting
10:03 TAMANO Mayor greeting
10:03 Drum and fife band playing (Local nursery)
10:30 to 15:30
Experience of riding bicycle race bicycle
Naughty mission （Bicycle steeplechase）
Fun bike (Experience of various bicycle)
10:30 Girls bicycle race ← MEANING AS CAN BE SEEN
11:10 Parent and child bicycle race （Bicycle parent-child cooperation
relay)
14:00 Dream race ← Meaning as can be SEEN
16:00 Closing
Actions Taken : July 30 to October 2← 5 times Meeting with the local high school
August 21 to October 21← 6 times Meeting with Keirin players association
August 22 ← Opened REQUEST to MOVE SALE CAR
August 28 ← Meeting of the exhibit content and the mobile sales vehicles
September 20 ← Detailed description of the project content to Keirin
project division
October 1 ← To local government magazine published Festival（Festival） information (25000 parts)
October 14 to 16← Overhang of posters to all parts of the City
October 21 ← Meeting with moderator
October 21 to 23← To local school distribution of leaflets （7000 pieces)
October 22 ← The local newspaper publication request of the project(Local Newspaper: TAMANO area 18550 parts)
October 24 ← Meeting schedule of the day and Keirin project division
October 26 ← Held ready
October 27 Holding
10:00 Opening
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10:00 JCI TAMANO President greeting
10:03 TAMANO Mayor greeting
10:03 Drum and fife band playing (Local nursery)
10:30 to 15:30
Experience of riding bicycle race bicycle
Naughty mission （Bicycle steeplechase）
Fun bike (Experience of various bicycle)
10:30 Girls bicycle race ← MEANING AS CAN BE SEEN
11:10 Parent and child bicycle race （Bicycle parent-child cooperationrelay)
14:00 Dream race ← Meaning as can be SEEN
16:00 Closing
Recommendations : This project which JCI Tamano carried out provided the opportunity to be
an ACTIVE CITIZEN to the residents who didn’t have a chance toparticipate in the development of the community.
This project is effective for the residents in noticing bicycle race isessential for the growth of the community and starting to participate in thedevelopment of the community voluntarily and actively.
1. We placed emphasis on public relations and provided theopportunity for 1,000 residents to participate in the development of
the community.
2. We could get the residents who didn’t come to the bicycle racetrack
usually to participate in the project and could tell them the attractive
point of the bicycle race as a professional sports.
3. We send a message that bicycle race is essential for the growth ofthe community and many residents got realized that.
4. The residents who took part in the project did some activities in thelocal school after the festival and participated in the growth of thecommunity.
Result (which was beyond our expectation)
1. The Professional Cyclist Union is going to hold the festival in 2014.
This is a result of JCI TAMANO has impressed people, women who
didn’t have a chance to touch the bicycle race and children who
lead the next generation with the charm of the bicycle race.
Result (which was unexpected)
2. High school students who participated in the festival as a volunteersaid \\\\\\\\\\\\\\\"We would like to taka an action for the growth of thecommunity from now\\\\\\\\\\\\\\\".
This is a result of JCI TAMANO has provided the opportunity toparticipate in the development of the community for the people who leadnext generation. Through our movement, we increased ACTIVE CITIZEN
who participate in the development of the community in the long term.
Mayor stated our project that it was successful beyond our expectation.
1. The basis of making a city is a making people and this projectsatisfies it.
2. It impresses the residents with the movement of JCI strongly.
This means that city understood our belief of the movement and will
make easier to carry out our movement from now on.
This project was evaluated from the media and was picked up by the local
newspaper.
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The article about the festival was run in the local newspaper (18,550
copies in Tamano area)

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Page 3

1Award Category criteria

JCI Tamano intends residents to participate in thedevelopment of the local area voluntarily and actively
by residents’ POSITIVE CHANGE for thedevelopment of the community.
To achieve that purpose, members of JCI Tamano wasinvolved in the following actively.
1. To provide the opportunity that residents canparticipate in community development.
2. To increase ACTIVE CITIZENs who participate
in community development.
3. To get ACTIVE CITIZEN to be able to create aPOSITIVE CHANGE for the community.
In that do the groundwork that is changed to ACTIVE
CITIZEN for the development of local citizens, to bepositive change involved in regional development
voluntarily, actively, consistent with the ACTION
PLAN of JCI.
To positive change the region, that the regional
development, and a sustainability by ACTIVE
CITIZEN is required.
There was no off-budget spending .
･ he school handed out to all local flyers , andprovided an opportunity related to regional
development to citizens (US $ 1700)･ Hired a moderator , etc. , we smooth progress (US $720)･ Is multiplied by the personal insurance , was inpreparation for an emergency accident (US $ 200)
Device of budget cuts.
･ JCI Tamano announced a plan of the project for thedevelopment of the community that we is going to thecity.
We obtained understanding and cooperation for ourmovement. A result, we got US $ 8000 subsidy fromcity.
In addition, the trust relationship with the government ,which was used in free Velodrome .
･ JCI Tamano advertised our project for the
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development of the community to the media actively
and an advertisement for our festival could be run in
the local newspaper without any cost.
Promotion of JCI MISSION
We showed how community would be developed
through the festival that we held for the developmentof the community.
As a result of our providing the opportunity that
residents could participate in the development of thecommunity voluntarily and actively, the community
created POSTIVE CHANGE with sustainable
development.

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Page 42Award Category criteria

23 members
88％
Headquarters ← 2 members
Safety management patrol inside the venue ← 6members
Parent and child bicycle race (Bicycle parent-childcooperation relay) ← 10 members
Fun bike (Experience of various bicycle) ← 3members
Camera crew ← 2 members
Girls bicycle race（Keirin by female athletes） ← 23members （all employees）
Dream race（Keirin by male players） ← 23 members（all employees）

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3

Award Category criteria

1. We had a meeting with participatingorganizations associations and discussed thereflection and outlook for the future after
finishing this project.
･ From the players association of The Bicycle
race that had cooperation this year, there has
been offering to host the (Festival) Festival to beheld at the next Velodrome.
2. JCI is TAMANO, tried to influence from thenumber of times that this project has beenfeatured in the media.
Has been evaluated In various media, JCI TAMANO
Is planned, this project was taken up.
･From the players association of the Bicycle race that
had cooperation this year, there is offering to host the(Festival) Festival to be held at the next Velodrome, It
was supposed to be sponsored from 2014.
･I was positive change ACTIVE CITIZEN to thedesired high school students who participated asvolunteers, want to act for the development of theregion in the future.
･After Festival （Festival), to conduct activities in thearea school, players association of the Bicycle race,
was involved in the development of the region.

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Page 64Award Category criteria

1. JCI TAMANO improved awareness of LOM byhanding out handbills of 7,000 pieces of to local
schools and get residents to take part in thefestival.
2. JCI TAMANO has improved the possibility ofmembership expansion by carrying out theproject with 「TAMANO KEIRIN」Players
Association , they could experience themovement of JCI TAMANO.
3. JCI TAMANO was constructed stronger
cooperative relationship by getting theconfidence from the residents through thefestival, the confidence from the city wasincreased.
4. Members of JCI TAMANO was to ensure its
pride and sense of belonging to the town wasborn and raised their own by interact withcitizens to conduct business in the velodrome inthe region.
JCI TAMANO promoted the JCI Mission as follows.
JCI TAMANO provided the opportunity to participate
in the project of the development of the community forthe residents. By providing it, the residents who took
part in had POSITIVE CHANGE and it increased
ACTIVE CITIZEN who would participate in thedevelopment of the community. And ACTIVE
CITIZEN participated in the development of thecommunity actively for the improvement of thecommunity and it influenced many other residents. It
brought more ACTIVE CITIZEN and POSITVE
CHANGE to our community.
JCI TAMANO promoted the JCI Vision as follows.
JCI TAMANO increased ACTIVE CITIZEN who
participated in the development of the community
through this project. There was a mutual exchange
between the members of JCI TAMANO and resideknts
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or city there. The residents and city understood themovement of JCI TAMANO deeply.
We created the network in the community which wasthe basis of a global network by these experiences. Asa result, JCI members who would lead the future
global network increased.

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Award Category criteria

The sustainable development is provided in themovement by taking over the management of thefestival to the ACTIVE CITIZEN who had POSITIVECHANGE.
As a result, the community will continue to develop.
It makes easier to carry out the future activities for JCI
TAMANO by increasing confidence from the city andresidents and building a stronger cooperative
relationship.
For the development of the region, there is thefollowing improvements by To increase the number ofcitizens involved in regional development voluntarily,
actively with POSITIVE CHANGE further.
1. Request local companies to cooperate andexpand the business scale.
•By providing the opportunity For companies
involved in regional development, andREQUESTS the participation and contribution
to the Festival (Festival）.
2. Provide an opportunity to exchange views withschool and local companies and city and citizen
before starting the project.
•Listen to opinion sought by the local openexchange of opinions and pre-schools,companies, government and citizens of theregion, to reflect Festival (Festival).
3. Increase the advocate of residents and keep
developing to a larger movement.
•The conduct public relations activities toschools, government, businesses and citizens of
the region, and to recognize that It is A thing
activity and exercise is needed in the area.

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