---The only Chinese business site curated by a Japanese Newspaper
Simplified）https://cn.nikkei.com/
traditional) https://zh.cn.nikkei.com/

2022年 Apr

Nikkei Inc.
Global Unit, Asia Media Group
Copyright

2018 Nikkei Inc. All rights reserved.

‘Chinese Nikkei’ – A Chinese Language News Site that Directly Conveys the Japanof Today to the Greater China Region
It has now been 10 years since Nikkei launched its Chinese language news site ‘Chinese Nikkei’ which continues to grow in reputation as an
influential media title for the Greater China Region of mainland China, Hong Kong and Taiwan. In March 2013 Nikkei became the first major
newspaper in Japan to launch a Chinese language version of its website utilising its news network coverage to offer daily news focused on theeconomy and industry with analytical articles and columns. Especially in China it has been established among business persons as a valuablepublication with reliable analytical skills. With information on the latest products and culture of Japan as well as fashion, this title also appeals to
Chinese people who have an interest in Japanese culture, travel and shopping.
In October 2015 we revamped the design of our website. Following that we also expanded the contribution of external columnists and improved thequality, quantity and variety of our online content which has resulted in an expansion of our readership. Since autumn in 2017, ordinary internet
accesses to our website are basically blocked by Mainland authority, however, we still keep on distributing news through SNS, such as “Weibo”,“Wechat”, or “Toutiao”. ‘Chinese Nikkei’ acts as a bridge between Japan and China and delivers insights on the Japan of today. We hope you choose
to make use of this unique means of disseminating information to the Chinese market.

2022 Apri
Koji Arail
Publisher of Chinese Nikkei

Copyright

2018 Nikkei Inc. All rights reserved.

2

Nikkei operates across 7 locations, from Beijing to Shanghai, Guangzhou, Chongqing,
Dalian, Hong Kong and Taipei providing daily coverage on mainland China and theChinese economy, industry, individual company trends and more.
China Directorate General （Beijing）
中華人民共和国 北京市朝陽区建国門外外交公寓 1-3-72
100600Dalian
中華人民共和国 遼寧省大連市西崗区中山路147号 森茂
大厦17階 116011
Shanghai
中華人民共和国 上海市南京西路1376号 上海商城東峰
348号室 200040
Guangzhou
中華人民共和国 広東省広州市天河区天河北路233号中
信広場3511室 510613
Chongqing
中華人民共和国 重慶市渝中区中山三路131号 重慶ヒルトン商務中心726 400015
Hong Kong
6/F, Nan Fung Tower, 88 Connaught Road Central, Hong
Kong
Taipei
台湾 台北市敦化北路170号宏泰世界大楼8楼D室

Copyright

2018 Nikkei Inc. All rights reserved.

Profile of “Chinese Nikkei”

Copyright

2018 Nikkei Inc. All rights reserved.

The real time translation of the articles selected from The Nikkei, The Nikkei Online
Edition, The Nikkei Business Daily, The Nikkei MJ, The Nikkei Veritas, in addition to theoriginal contributor columns, are delivered to readers every day.
《Main contents of Chinese Nikkei》＜日経精選＞

Selected by the Nikkei news and commentary articles.
Special subject of attention page is also accessible from under the section menu.
＜中国＞
China has become the world's second largest economy. To analyze thedirection in the Nikkei's own point of view on China's economy and industry.
＜政経観察＞
Economics of the major countries of the world. Macro-economic, trade,investment and finance-related production＜産業聚焦＞The information of strategies of famous companies in the world, newbusiness development and new technology of Japan and China related.
＜新産品＞
As Japan promising new products in Chinese market.
＜穿梭日本＞The information of Japanese anime, manga, fashion for tourists.
＜コラム／観点＞To explore the depths of the news by a reporter of Nikkei and external
experts and background articles.
＜職場／深造＞ The information for study and work in Japan.

Copyright

2018 Nikkei Inc. All rights reserved.

Monthly Page Views（PV）
Because of the media censorship in China, the access from China has decreased significantly since Oct, 2017. However, the access from Taiwan andHong Kong has increased.
6000.00

242.4
5000.00
21.43

other
tablet4000.00

mobile phone
3348

PC

2584

3000.00（thousand）
123.7
2000.00

150.1

52.8
670

225
1000.00
1504

65.3
67.7
1830

1884

763

764

426

1426
610

675

2018年

2019年

1004

0.00
2014年

Copyright

2015年

2018 Nikkei Inc. All rights reserved.

2016年

2017年

2020年

6

Monthly Unique Visitors（UV）
PVと同様に2017年10月以降、中国当局のネット規制の影響を受けていますが、台湾、香港などから引き続き読者が流入しています。

Monthly UV

By Area（Mar.,2022、276,250UV)

700.00600.00

Others
Mainland China 40,171,…
10,718…

500.00（thousand）

Singapore
10,754(3.9%）

400.00300.00台湾 83,564

Japan
香港 19,726
34,798(12%)（12.6%）

200.00

米国

U.S.
20,87440,830(12%)（14.8%）

100.00

Taiwan85,462（30.9%）(50%)

Hong Kong
52,617
（19%）

0.00
2014

Copyright

2015

2016

2018 Nikkei Inc. All rights reserved.

2017

2018

2019

2020

2021

2022

7

博士 5%

Readership Profile＊Aggregated from 11,190 newsletter members who responded in March 2022

Genderover70s
4%
60s
11%

Age

Education

20s
7%

MBA
5%

female

20%

50s
22%

Male

30s

NA
9%

Bachelor’s
degree36%

Doctor’s
degree5%28%College ofTechnology
19%

40s
28%

80%

others6%

40代

23%
Position

Employment
Others19%
Universities/Res
earch institutes,
6%
Governmentalorganizations,
4%State owned
enterprises, 7%Japanesecompanies, 16%
その他外資

10%

2018 Nikkei Inc. All rights reserved.

Others13%

Consultants
3%

Managers
24%

香港マカオ台Other foreigncompanies, 11%

湾企業7%

民営企業
Private26%
enterprises,
30%

Copyright

Hong Kong,
Makau,Taiwan
Companies
7%

NA
10%

Master’s
degree20%

Students 9％

Teachers &Professors3％
Government
Officers 1％

Professionals
13％

C-suites,top
management
15％
Officeworkers
9％8

SNS
WeChat（微信）Official AccountSina Weibo (微博) Official AccountFollowers 111､757（at the end of Mar.,2022）

About 982,000 followers at the end of Mar., 2022）

Distributing seven articles of Chinese Nikkei
every day to WeChat registered users

Copyright

2018 Nikkei Inc. All rights reserved.

9‘Chinese Nikkei’ targets the business community of the greater China with a focus on
the management, technology, products and services of Japanese companies.
≪Profile of Chinese Nikkei’s core readers≫◇Business persons who do business with Japan or are looking to expand◇White collar workers in China employed locally by Japanese or foreign companies◇Local provincial governments who are interested in attracting and dealing with Japanesecompanies◇Local high income individuals with an interest in Japan who are at the epicentre for investment
and popular trends●Current Access Status （Mar. 2022）
・Page View (PV)1,350,224

・Unique Visitors (UV)

276,250≪ ‘Chinese Nikkei’ Promotional Measures≫◇Utilizing ‘WeChat (微信)’ and Weibo（微博）for disseminating information◇Using ‘Toutiao (今日头条)’ to distributing contents◇Collaborating with Taiwan medias to exchange contents for promotion

Copyright

2018 Nikkei Inc. All rights reserved.

Information of Advertisements
on “Chinese Nikkei”

Copyright

2018 Nikkei Inc. All rights reserved.

TOP Page Editorial Contents

Copyright

2018 Nikkei Inc. All rights reserved.

TOP page Advertising menu
＜Chinese Nikkei Ad Menu＞ PC Version
Ad Space

Size (Pixel)A

1st Rectangle

300X250

B

2nd Rectangle

300X250

C

Premium Text

24 characters or
lessRegular Text

D

A

C

33 characters or
less

B

D
E

12
Copyright

2018 Nikkei Inc. All rights reserved.

Rectangle (PC)First
Rectangle

Ad Space

Size

CPM

Imp Unit
Price

1st Rectangle

W300 X H250
pixels3,000JPY

3 JPY

2nd Rectangle

W300 X H250
pixels2,000JPY

2 JPY＊Advertising rates do not include consumption tax＊Orders must exceed JPY 500,000＊Please contact us for details regarding advertorials＊Please contact us for information on availability＊Insertion orders must be made 3 weeks prior tostarting date
＊Please send creative material at least 5 working days
(excludes Saturdays, Sundays and Japanese national
holidays) before the delivery start date
Secondrectangle

Copyright

2018 Nikkei Inc. All rights reserved.

＊ Rates are subject to quarterly revision(Above rates applied up to Dec 2019 submissions)

Rectangle (PC)First Rectangle(Double Rectangle)
SIZE : W300 X H600 pixels
CPM Rate : JPY 4,500
First Rectangle(Double Rectangle)＊Advertising rates do not include consumption tax＊Orders must exceed JPY 500,000＊Please contact us for details regarding advertorials＊Please contact us for information on availability＊Insertion orders must be made 3 weeks prior tostarting date
＊Please send creative material at least 5working days
(excludes Saturdays, Sundays and Japanese national
holidays) before the delivery start date

＊ Rates are subject to quarterly revision(Above rates applied up to Dec 2019 submissions)

Copyright

2018 Nikkei Inc. All rights reserved.

Premium Text (PC)Regular Text (PC)

Publication
Period1 MonthPublication
Period1 MonthStart DayDay 1 until end of month

Start DayDay 1 until end of month

Start Time

00:00 (midnight)

Start Time

00:00 (midnight)

Impressions

600,000 imps (estimate)

Impressions

600,000 imps (estimate)

600,000 JPY

Cost
Guarantee
FormatCost
Guarantee
FormatPeriod guarantee

Display Method

Rotation

No. of Displayed
Insertions

1

No. of PublishedCompanies2

ＡＤ

300,000 JPY
Period guarantee

Display Method

Rotation

No. of Displayed
Insertions

1 eachＡＤ(upper and lower)

ＡＤ

No. of PublishedCompanies

2 upper and 2 lower■ Material Specifications
No. of Characters
Unusable Characters
Replacement Provision
Material Deadline

Premium Text：within 24 full-width characters, Regular Text：within 33 full-width characters（both include the advertisers name）

Platform/machine dependent characters (including half-width Japanese kana)※Up to 4 insertions (inc. simultaneous submissions, working days only)
5 working days before※Cannot accept 3rd party delivery※It is possible to change the material up to 2 times within the publication period※Rates are subject to quarterly revision (Above rates applied up to June 2017 submissions)
Copyright

2018 Nikkei Inc. All rights reserved.

Ad Material Regulations
Ad Space

1st Rectangle
2nd Rectangle

1st Double Rectangle

Copyright

2018 Nikkei Inc. All rights reserved.

Size(pixels)

Spec

300X250〈Format/Capacity〉
GIF、JPEG：50KB or less Flash：50KB or less〈Animation〉 Possible〈Loop〉 35 secs or less then stops〈ALT Text〉 Disabled〈No. of Simultaneous Insertions〉 Up to 4 inc. replacements）〈Replacement Provisions〉 Up to 4 （inc. simultaneous submissions,working days only）〈Submission Deadline〉 5 working days before (below are same)

300X600〈Format/Capacity〉
GIF、JPEG：50KB or less Flash：120KB or less〈Animation〉 Possible〈Loop〉 35 secs or less then stops〈ALT Text〉 Disabled〈No. of Simultaneous Insertions〉 Up to 4 inc. replacements）〈Replacement Provisions〉 Up to 4 （inc. simultaneous submissions,working days only）〈Submission Deadline〉 5 working days before (below are same)inRead™ Video Advertising （PC）
Cost-effective, user friendly video advertising delivery

Video Ad Space• inRead™ video advertising has two price structures: imp
charge（when video starts）and completed views charge• inRead™ videos are placed in and between articles• inRead™ video disappears once the video finishes
returning the article to normal• inRead™ video automatically stops once user viewability
falls below 50%, once it is viewable about 50% it
continues playing• Easy to deliver TV commercial ads as well as other video
material• Very effective for branding and corporate advertising• For premium media, please consider a premium video ads* inRead™ is a registered trademark of Teads Network Company (France)

Copyright

2018 Nikkei Inc. All rights reserved.

Copyright © Nikkei Inc. All rights reserved.

inRead™ Video Advertising （PC）
How inRead™video works
Visibility
0%Visibility
under 50%

Visibility
over 50%

Visibility
under 50%

Video readentirely

The video isloading but notstarting yet

Slightly visible on
the screen, thevideo is still notplaying

The video starts

The video pauses
automatically when
visibility is under50%

The video retracts
until it fully
disappears* inRead™ is a registered trademark of Teads Network Company (France)
Copyright

2018 Nikkei Inc. All rights reserved.

inRead™ Video Advertising （PC）
Product information

Material specifications

Placement

Material Size

Chinese Nikkei(W x H)

Publishing
Period2 weeks, Start: Monday End: Sunday
900,000 JPY①Completed View Charge（15 secs orless ）※1 complete view = 30 JPY

Cost

or
② Imp Charge（charged when video
starts）

Format/Capacity.mov, .mpeg4, .avi, etc. / within 200MB

Video PlaybackTime

Up to 15 secs (for more than 30 secs please
consult with us)

Aspect Ratio

16：9 (4：3 is not supported)

Codec

Supports all excluding : ProRes4444, HDV
720p60, Go2 Meeting3&4 , ER AAC LD, andRECODE（15 secs or within 30 secs) 1imp = 5 JPY① 30,000 Complete Views orGuarantee
Form② 180,000 imps
１ frame 1 company.

Simultaneousdelivery
restrictions

At most 2 companies delivered
simultaneously.

In the case of 2 simultaneous deliveries,
they are evenly distributed.

・inRead™ is a registered trademark of Teads Network Company (France)

Copyright

2018 Nikkei Inc. All rights reserved.

Between 640 x 360 – 1920 x 1080 pixels

Submission
Deadline

Pre-test: 10 working days before scheduledstart date
Final submission: 5 working days before
scheduled start date

※ If completed views does not reach target number, the fee will be calculated
based on the actual number of completed views (＠30 JPY/１ Complete View).
※ For reasons of advertising effectiveness and for the user experience, frequency
controls will be in place.
※ Muted sound by default.
Rates are subject to quarterly revision.
(Above rates applied up to Dec. 2019 submissions)Smartphone and Mobile menus＜‘Chinese Nikkei’ Mobile Version Ad Menu＞

Copyright

2018 Nikkei Inc. All rights reserved.

Ad Space

Size (Pixel)

1st Rectangle

300X250

2nd Rectangle

300X250Premium Text

24 characters or less

Regular Text

33 characters or less

Rectangle （mobile）

First Rectangle

Second Rectangle

Type

Size

CPM

Imp Unit
Price

1st Rectangle

W300 X H250 pixels

3,000 JPY

3 JPY

2nd Rectangle

W300 X H250
pixels2,000 JPY

2 JPY

＊Advertising rates do not include consumption tax＊Orders must exceed JPY 500,000＊Please contact us for details regarding advertorials＊Please contact us for information on availability＊Insertion orders must be made 3 weeks prior to starting date
＊Please send creative material at least 5 working days
(excludes Saturdays, Sundays and Japanese national holidays)
before the delivery start date
＊ Rates are subject to quarterly revision(Above rates applied up to Dec 2019 submissions)

Copyright

2018 Nikkei Inc. All rights reserved.

Premium Text（Mobile）

Regular Text（Mobile）

Publication
Period1 monthPublication
Period1 monthStart DayDay 1 until last day

Start DayDay 1 until last day

Start Time

00:00 (midnight)

Start Time

00:00 (midnight)

Impressions

600,000 imps (estimate)

Impressions

600,000 imps (estimate)

600,000 JPY

Cost
Guarantee
FormatCost
Guarantee
FormatPeriod guarantee

Display Method

Rotation

No. of Displayed
Insertions

1

No. of PublishedCompanies2

ＡＤ

300,000 JPY
Period guarantee

Display Method

Rotation

No. of Displayed
Insertions

1 eachＡＤ(upper and lower)

ＡＤ

No. of PublishedCompanies

2 upper and 2 lower■ Material Specifications
No. of Characters

Premium Text：within 24 full-width characters, Regular Text：within 33 full-width characters（both include the advertisers name）

Unusable Characters

Platform/machine dependent characters (including half-width Japanese kana)

Replacement Provision
Material Deadline※Up to 4 insertions (inc. simultaneous submissions, working days only)
5 working days before※Cannot accept 3rd party delivery※It is possible to change the material up to 2 times within the publication period※Rates are subject to quarterly revision (Above rates applied up to Dec 2019 submissions)
Copyright

2018 Nikkei Inc. All rights reserved.

inRead Landscape ™ Video (mobile)
Cost-effective, user friendly video advertising delivery• inRead Landscape™ video advertising has two price structures: imp charge（when video starts）and completed views charge.
• inRead Landscape™ videos are placed in and between articles (after 2nd
paragraph)• inRead Landscape™ video disappears once the video finishes returning thearticle to normal• inRead Landscape™ video automatically stops once user viewability falls
below 50%, once it is viewable about 50% it continues playing• Easy to deliver TV commercial ads as well as other video material• Very effective for branding and corporate advertising• For premium media, please consider a premium video ads• A tap will initiate sound and full-screen mode
Video Ad Space* inRead Landscape™ is a registered trademark of Teads Network Company (France)

Copyright

2018 Nikkei Inc. All rights reserved.

inRead Landscape ™ Video (mobile)
Product information
Placement
Publishing
PeriodMaterial specifications

Chinese Nikkei （mobile）(W x H)
2 weeks, Start: Monday End: Sunday
900,000 JPY

CostMaterial Size

①Completed View Charge（ within 15 secs）※1 complete view = 30 JPY or② Imp Charge（charged when video starts）

Format/Capacity
Video Playback Time
Aspect Ratio（ within 15 secs) 1imp = 5 JPY

Codec
Guarantee
Form
Simultaneousdelivery
restrictions① 30,000

Complete Views or② 180,000 imps

１ frame 1 company* inRead Landscape™ is a registered trademark of Teads
Network Company (France)

Submission
Deadline

Between 640 x 360 – 1920 x 1080 pixels.mov, .mpeg4, .avi, etc. / within 200MB
Up to 15 secs (for more than 30 secs please consult
with us)
16：9(4：3 is not supported)

Supports all excluding : ProRes4444, HDV 720p60,
Go2 Meeting3&4 , ER AAC LD, and RECODE

Pre-test: 10 working days before scheduled startdate
Final submission: 5 working days before scheduledstart date

※ If completed views does not reach target number, the fee will be calculated
based on the actual number of completed views (＠30 JPY/１ Complete View).
※ For reasons of advertising effectiveness and for the user experience, frequency
controls will be in place.
※ Muted sound by default.
Rates are subject to quarterly revision.
(Above rates applied up to Dec. 2019 submissions)

Copyright

2018 Nikkei Inc. All rights reserved.

Weibo Advertising Menu--Native advertisements exhibited in the timeline among editorial contents
Support Text/Video ads

Ad Space

Weibo Nikkei Chinese Advertising Menu
FormatContent

Post

Share

Ad Campaign

Material

Cost (JPY)【Short Post】
Max 140 words＋image (max)
9pcs/videos

Provided by
Client500,000【Long Post】
Max 1000 words＋image(max)
9pcs/video

Provided by
Client800,000

＠Link with advertiser weibo account

Provided by
Client＋100,000

Link with website specified by client

Provided by
Client＋100,000

140 words max

Produced by
Nikkei300,000【Short Post】
Max 140 words＋image (max)
9pcs/videos

Produced by
Nikkei

1,000,000~

Produced by
Nikkei

1,300,000~

Provided by
Client2,400,000【Long Post】
Max 1000 words＋image(max)
9pcs/video

Package

Ex）Short post x 2＋Long posts x 2

Copyright

2018 Nikkei Inc. All rights reserved.

Addtional

Link to specific website
＠Link to specific weibo account[AD} mark will be added

AD

Please call for moredetails

For advertising enquiries please contact below
NIKKEI Inc. ,Global Unite-mail: ad@nikkeichina.com
Copyright

2018 Nikkei Inc. All rights reserved.