USA 2017 – Gin Summit and more
Saturday 1st April 2017 will see the first Gin Summit held in
Washington DC in America. Gin Guild members will be well
represented on the speaker list. The event itself (full details on
the last page of the newsletter) is being organised by theAmerican Distillers Institute (ADI), who claim to be the ‘Voice ofCraft Distilling’, as a pre-event before their annual conference inBaltimore, which is the following week. The ADI is also involvedin the London based Craft Distillers Expo held every October.
Given the focus on gin, Guild members (UK and International),
may wish to consider other events or opportunities which areavailable to build on the synergy.
The Guild hopes to use the event to ensure that its internationalrole is better recognised in the USA, and beyond, and to installsome new Guild members in what would be the first non UK
installation. An informal Guild dinner, given the number of Guild
members already notified as attending and the potential for newmembers is also under consideration.

IWSC & Gin Guild joint event

UKTI/UK Embassy

The International Wines & Spirits
Competition and The Guild have beenspeaking about possibly hosting a joint gin
tasting trade event to be held in
Washington either the evening before theGin Summit, or after the formal element.

UKTI and the UK Government havebeen supportive of UK distillers
exporting. 2016 saw a supported
promotion in New York and on theWest Coast.

Hundreds of gins entered the 2016 IWSC competition and it isthought that there would be interest in providing a tasting of a
combination of IWSC medal and trophy winners, drawn from thelast few years. These could be chosen to illustrate areas such as
new botanicals or expressions, alongside gins from Gin Guild
members wishing to extend their reach and to introduce theirproducts. Members who would be interested in exploring the potential
co-operation project should contact the Director General as soon as
possible.

Again (limited in this case obviously to UK brands only), there ispotential for a trade/press only UK brand gin promotion event inthe (‘Farage free’) UK Embassy in Washington DC around the dateof the Gin Summit. UKTI are considering options. We will ofcourse need to see if these are practical and cost effective.
Members who would be interested in exploring the potential cooperation project should contact the Director General as soon aspossible.

Gin WorldThis is a rolling programme of gin events in theUS organised by Natasha Bahrami, who has thetwitter handle @gingirl. She runs a gin bar inSaint Louis and, from that, has built a touring
gin symposium/tasting event. This combines
seminars and education collaborations with ginbrands and distilleries at local bars andrestaurants to introduce, educate and elevateindustry and consumers about the growing
world of gin. Gin World is planned to run in:Columbia 27.03.17 - 01.04.17
Saint Louis 22.05 .17 - 28.05.17, andSan Francisco 21.08.17 - 26.08.17.

If anyone is interested in all or any of thelocations, they can contact Natasha Bahrami atNatasha.Bahrami@gmail.com
Add on options around the Summit which may beavailable for brands to use to promote themselves
are very much a work in progress. We hope tocirculate details as soon as we have firm options,but, if member brands are interested in discussing
participating in an American venture/promotional opportunity linked to the summit,
could they let the Director General know.

The Gin Guild is the trading name of The Gin Guild Limited
VAT Number: 155 1522 31 Company Number: 08148932
Registered Office: 1 The Sanctuary Westminster Abbey Parliament Square London SW1P 3JTMembers
NewsletterP r o m o t i n g E X C E L L E N C E I N G I N D I S T I L L AT I O NIssue 11December 2016

Bar Convent Berlin 2016 (BCB)

BCB attracted more than 11,000 tradevisitors for its 10th anniversary event inOctober. More than 317 exhibitors – up
20% on 2015 figures – set up shop atStation Berlin. Gin was big – withapproximately 20% of the spirit on show
being gin.

trade shows of this nature. A shared spaceat other international shows mightprovide the dual benefit of a more
economic attendance as well as theadvantage of making Guild members gin
offerings a destination area by providing
some form of central focus.

Demand was high, with visitors
being held back outside at one
point, as the halls were so full.
The organisers have alreadyannounced that additional
space will be added for 2017.
Half of exhibitors and visitors
alike traveled to Berlin fromabroad for the show, and thefull-day conference programme
held immediately prior to BCB.
Although bar owners andbartenders form the majority,
one-fifth of BCB customers arefrom the beverage and spirits
industry, or are wholesalers ordistributors.
Gin Guild members were out in force,with members from UK, USA, Finland andBelgium. Taking advantage of the UK
Pavilion rates offered by the organisers,
the Gin Guild offered UK members,
especially those for whom international
forays might be new or too expensive, theopportunity to attend the event as a‘taster event’, at comparatively low costand effort. They were supported by theGuild as to logistics, artwork, physical kit
and event co-ordination.
Members attending BCB included
Caorunn, Hayman’s, Kyro, Ponet, No.3
and Mason’s Yorkshire Gin and, on the
Guild stand, Brighton Gin, Blackdown Gin
Bramley & Gage (Six O’Clock Gin), City ofLondon Gin, Cotswold’s Gin, East London
Liquor Co, Jensen’s, Juniper Green andWarner Edwards.
The Guild used the event and theflexibility offered on this occasion by theevent organisers, to market test whether
there was scope in the future for a cooperative Gin Guild ‘gin alley’ concept atThis was clearly a major on-trade event,with high German trade attendance and afair number of other international
visitors.
Many gin brands attended, with German,
Italian, French, US brands and beyond,including as far away as the Amazon, as
well as British.
Gin Guild participation was rated as good,
but any future Berlin attendance would
need to provide a solution/focus to bringmany more onto the stand.
The counter design provided by the event
organisers was a long fixed counter, andwould have been better as smaller tables
or stands as that would mean less of abarrier between exhibitor and visitor
The trial/experimental attendance thisyear was offered on a budget basis.
An expanded strategy of promoting Guild
members through more of a ‘showpiece’
stand, under a shared Guild umbrella,again with shared logistics/artwork

design, tax etc. but with an overall theme
such as “The Gin Palace’ or rolling gin
theatre/cocktail demonstrations, or a gin
and tonic bar, or similar, todraw attendees
into thearea wouldbe ideal.
Increased
costs sharedwith allparticipants.
That solution
could also
allow brands totake more spaceor share space,to suit needs andbudget.
The UK pavilion
promoted by theorganisers was aone off, so future
events would, subject to any
limitations of Government
support/funding, be open to all
Guild members
In terms of feedback on the event itself
and participation as a Gin Guild member
the reports are that overall the event wasvery positive and some attendees say they
are now starting to see some of theconversations come to fruition, which isobviously the key objective.

If your brand would be interested inattending future events, such as theBerlin Bar Convent – or otherinternational spirit events (such asProWein – for 2018 as 2017 is alreadyfully booked, or Gin Italy), as part of aco-operative Gin Guild umbrella
package, please let the Director
General know as soon as possible, inorder that potential options may beconsidered. Advance planning andadvance booking, at least a year ahead,for some events is essential.

IWSC Gin Guild Trophies 2016
The Guild sponsored trophies were presented at Guildhall London at
the prestigious IWSC Annual Banquet by Gin Guild Grand Rectifier
Martin Riley.
The London Dry Gin Trophy was awarded to Star of Bombay, with theTrophy accepted by Bombay’s Julian Davis.
The Contemporary Gin Trophy was awarded to Purity Gin fromSweden, with the Trophy accepted by Purity’s master blender,Thomas Kuuttanen. See the website for more details.
There was a great line up of other IWSC gin medal winners on display
and for tasting as well, with IWSC reporting the biggest number ofgin entries ever to the competition this year. Reflecting the growthand interest in gin, IWSC have had a 200% increase in gin
competition entries since 2013.

Thomas Kuuttanen,
Purity’s master blender

IWSC Gin Producer of the Year 2016

The Kyoto Distillery

The IWSC shortlist for the Gin Producer of
the Year award included Bedrock andBombay (both Guild members) and Edward
Snell and Co (Strettons gin from SouthAfrica), Herno Gin (Sweden) and Botanic
Gin (from expert Spanish wine makers
Williams & Humbert, showcasing aninteresting array of botanicals, including
mango and the intriguing Buddha's Hand).

Guild member Marcin Miller is one of theowners of Japan’s first dedicated artisan gin
distillery. The company celebrated the award
of its production licence - thought to be theonly one ever granted in Kyoto - byannouncing details of its inaugural gin
release. KI NO BI (‘The Beauty of theSeasons’), inspired by tradition. It is distilled,blended and bottled in Kyoto. The gin is madein a recognisable dry style but with a distinct
Japanese accent. This was launched at theJapanese Embassy in London in October to an
appreciative audience of gin journalists,writers, commentators and industry players
not often seen out in such numbers.

Bedrock released their new bottle design
earlier this year, reflecting the increasing
competition between brands to stand out toconsumers both on the back bar and inretail outlets.

IWSR Gin data
Members queried if it would be possible
to procure the valuable gin data provided
by IWSR, as part of their Forecast Report
2016-2018 Global Review (no doubt astandard reference for the largest in theindustry), at a price that would hopefully
also make that available for smaller
members, by limiting the scope ofreporting to gin alone.
IWSR provide a leading source ofbeverage data and analysis and, over thelast 40 years, have built up the world’s
largest database on the alcoholic
beverage market.
IWSR have indicated that they areprepared to offer gin-limited data to Gin
Guild members at a discount.
The prices set out below are for gin only
(not Genever, except where stated) andare subject to VAT.
Gin volume value forecast - domestic
and duty free all countries: £5,300
Gin volume value and forecast all
countries - domestic: £3,775
Gin forecast: £1,045 (this includesgenever)Bright spark – not so clever
Gin volume all countries - domestic:£2,310Gin volume - value and forecast UK£495
Gin volume - domestic UK £310
IWSR also offer 30% off the above prices
if data is purchased before the end of theyear 2016.

Newer players to the industry may wish
to note and carry out a risk assessment toidentify and cover the risks associatedwith working with spirits/spirit vapour.
They burn. They explode. Accidents dohappen. Please take care. See the links
provided on the website.

I hope this will be a useful offer and thatthe tailored and discounted gin-centric
data at these prices will be of interest tobrand owners.
To order or to discuss in more detailplease contact:
Graziella Jeffery - Business
Development Director, the IWSR, theIWSR Magazine & Radius.
39 Moreland Street, London EC1V 8BB
t: +44 (0)20 7689 6834
www.theIWSR.com
Please let me know if you take thisintroduction up.

China
Brand members were circulated details
provided by Guild member Alessandro
Palazzi, of Dukes Hotel, who referred
details of a proposed Gin Festival in
China in Spring 2017, from a Chinese
businessman, who he advises is a regularvisitor to the UK and a keen gin lover.
If members are interested in thepossibility of following up thisopportunity they should check out thepossibility and the offer direct from theorganiser, whose details are as follows:
Feng Gao fs.gao@yahoo.co.uk

DAT E S F O R YO U R D I A RY
Please also notify colleagues, where relevant

Gin Industry Annual Dinner Tuesday 9 May 2017
Sadly, given our increased numbers, theSavile Club can no longer accommodate
this event (we however hope to hold otherevents there).
We will be moving to the splendid
surroundings of the Old Library in theGuildhall London. The additional space
will allow members to bring other industry
guests, creating an even more extensive
networking opportunity – so get youraddress books out to see who you may wish
to bring (and let us know if you have any
new products that you may wish to peer
showcase on the now famous multi-option
gin bar).

Ginposium 2017 Thursday 8 June 2017
This will be held at the RSA in London,much larger premises than before,
allowing more to attend and in greater
comfort. We are currently looking at themany ideas for speakers and content
that have been suggested. Don’t forgetthat as members you can access the2016 film coverage for use by you andcolleagues.

Judging of Craft Spirits American Distilling
Institute
The American Distilling Institute (ADI)
are holding their 11th Annual Judging in2017. Gin Guild members have beenoffered the opportunity to enter at thediscounted rate (saving $100 per entry),
which is usually exclusive to ADI
members. The ADI are also running an
early bird rate for entries before 31st
December 2017, offering a further $50
discount.
In addition to the opportunity for a spirit
to be awarded a medal, entrants will also
receive the individual feedback sheet for
their gin from each judge.
Entrants to the competition are also
eligible to submit their spirit for testing
and to receive a certificate of chemical
analysis for an additional $150, a processthat usually costs $700.
For more information, please visit:www.distilling.com/judging.

Mansion House Installation and Livery
Banquet Thursday 12 October 2017
Please note the date, a Thursday on this occasion, and plan ahead.

World Gin Day Saturday 10 June 2017
A date for your diaries. Please let the Director General know if
you have any ideas for how the Guild can help/help you promote
the category.

Gin Guild Website
As you may have noticed, we have been
inserting new articles and information on theGin Guild website on a regular basis.
We then use social media to draw readers to
the new articles and to the site in general,giving publicity to the article subject and theirbrand and to the facility generally. Recent
articles have included:
Coverage of the launch of the new Copper
Rivet Distillery
An article on Joanne Moore
An article about the Langley distillery
Wider coverage of the IWSC 2016 Trophy
winners
More follows. You may be approached by us tocontribute – but if you have proposals formaterial don’t be shy – come forward, andmake us an offer.
Observations from Google Analytics
There has been excellent growth in visitors tothe Gin Guild website– it has been a recordbreaking year with over 7,000 visitors permonth – over 50% of whom of whom werelooking at member brands on the website.

We are planning to expand the gin brandinformation provided, to ensure consumers
have more information when they do theirresearch. Your prompt co-operation to ourinformation requests would beappreciated.
Check out the podcasts – and let us haveyours, to feature where possible andpractical to do so.
We are also to expand the Ginopedia
section, with the aim that we will add, on amore frequent and regular basis, anincreased number of features, articles andgin related papers and research.
Please help us help your brands and topromote the category and visitors to thewebsite by offering material that would beof interest to either consumers or, for more
specialised material, to the industry itself.
We will also seek to expand the picking outof key items from these papers and will add
them to the circulation of press releases
and placement of gin articles, especially tothe consumer and general press, again toboost interest in the category and memberbrands.

®

And finallyThank you to those who have supported theGuild and its events to date. We look forward to
your continuing support. Please let us have ideas
for future newsletters (and the website), such as
development of new products, or the trials andtribulations of a new start up or any other items
gin related that may be of interest to members.
Email articles of not more than 100 words, witha picture where available tonicholas.cook@theginguild.com

N E W

F O R

2 0 1 7The American Distilling Institute is proud to announce the firstever Gin Summit, to be held on Saturday 1st April 2017 at Joseph
A. Magnus & Co. Distillery in Washington D.C.
The Gin Summit is an unique, one-day conference designed fordistillers, bartenders, trade professionals, and the gin superfan.

Speakers include:

The day comprises of wide selection of talksand tastings, including topics such as:•Gin Historian, Philip Duff•

Distiller, Stephen Gould•

Gin Distilling in D.C.

the Gin Girl, Natasha Bahrami•

Terroir in gin

and from the UK•

Gin's early history•

Dr. Anne Brock of Jensen's Gin•

Classic vs. Contemporary gin styles•

David T Smith, InternationalGin Writer and Consultant•

The use of local US juniper in gin•

as well as a lively debate on When is a gin nota gin?, and talks on other technical areas.

The Gin Summit also welcomes the Gin Guild, a London based
international member organisation, with extensive membershipfrom the gin distilling industry. It promotes quality in gin
production and mixology and supports the gin category acrossthe globe, enhancing its image and widening its appeal toworldwide consumers. The Gin Guild will also be conducting theirfirst Induction Ceremony outside the UK for new members.
For further information and booking details please contact theAmerican Distilling Institute, www.distilling.com.
•$159 Early Bird Ticket - this offer ends 31st January 2017.

•$185 Regular Price.

®

www.distilling.com
Gin Summit Saturday 1st April 2017 09:30-18:00
Joseph A. Magnus & Co. Distillery
2052 West Virginia Ave NE, Washington, DC 20002, USA

www.theginguild.com