Thank you for your interest in having apresence at NeoCon 2025!
We’re excited to provide a full-scope ofNeoCon, which includes the following:• What is NeoCon?
• NeoCon by Floor• Exhibit Hall Booth Package• NeoCon 2023 Recap (updated informationfor 2024 will be added in August)• NeoCon 2024, Programming, Features &Events• Let’s get started!

Now in its 55th year, NeoCon continues to draw thousandsof manufacturers, dealers, architects, designers, endusers, design organizations, and media to THE MART inChicago for the world’s most important platform forcommercial interior design.
With a robust attendance of over 50,000 design
professionals and more than 400 leading companies
launching game-changing new products and services,
NeoCon is a lively hub of activity and innovation, igniting acollective passion for a better shared future throughdesign.

NEOCON BY FLOOR
NeoCon is compromised of the 7th floor
Exhibit Hall along with permanent
showrooms which have a year-roundpresence at THE MART.

EXHIBIT HALL BOOTH PACKAGE
The NeoCon Exhibit Hall is located onFloor 7 of THE MART, and thefollowing details are related to boothspace:• Booth Pricing: $74 per square foot• Booth Sizes: Exhibit space is soldper square foot in approximate 100
square-foot increments and can be
combined for larger booth sizes.

EXHIBIT HALL BOOTH PACKAGE (continued)
What’s Included (per 100 sq. ft / Approx. 10’ x1 0’):• White hard walls based on booth configuration• Gray carpet tile• 120 volt, 150-watt duplex electrical outlet• 1’ x 4’ LED fixture• (4) LED track lights• 8” x 11” booth sign
• Exhibitor listing on website and printed directory• Profile page on the NeoCon website• Free exhibitor Wi-FiMARKETING SUPPORTMarketing Support:
NeoCon targets the most highly qualified A&D professionals through anextensive multimedia marketing campaign•Print and digital ads run in top trade and business publications and media
platforms•A series of 20 promotional e-blasts are sent to close to 300,000 targeted
prospects from NeoCon’s substantial database•A robust show website communicates all show components and industry
content throughout the year

•Media efforts, managed by Novita PR, are directed to more than 1,000 tradeand consumer publications and media outlets•Extensive social media campaign includes Exhibitor Spotlights, Exhibitor
Reels, and more. 80,000+ followers on Instagram, Twitter, and LinkedIn

BOOTH SERVICES
Booth Services:
Drayage is not included in the booth price. Drayage / Material handling involves receiving freight during move-in, delivering it toyour booth, removing empty containers and returning them after the show for outbound shipping.

Union Regulations:
Union labor will be required for certain aspects of your exhibit handling, including install and dismantling of all systems
furniture. You may set up your exhibit display if one person can accomplish the task in less than ½ hour, without the use of tools
and the booth is 100 sq ft (10’ x 10’) or smaller. Your personnel may work along with a union installer. The use of power tools,
including battery operated tools, and ladders are strictly prohibited. Any such work must be completed by union labor.

Booth Payment Terms:
50% payment due within 10 days of contract submission prior to January 10, 2025. Thereafter, payment due in full within 10 daysof contract submission.

2023 RECAP

NEOCON 2023 RECAPHIGHLIGHTS
•
••••
•••
•

51,000 industry professionals (up 28% over2022; 88% of 2019)
Close to 13,000 different companies andorganizations attending
All 50 states represented
15% International (99 countries)
432 leading and emerging companies
exhibiting
Debuted 12 new MART showrooms
Launched new MART renovations including
WorkLife Meetings space
High energy events
Strong programming including new formats

NEOCON 2023 RECAP

ATTENDANCE PROFESSIONAL TYPE

41% A&D

23% End User

4% Rep

15% Dealer

1% Press
1% Retailer
3% Other

3% Academia
9% Non-Exhibiting
Manufacturer/Supplier/Sales

End User +6% over 2022

NEOCON 2023 RECAP

ATTENDANCE

Corporate67%

Hospitality
35%

Healthcare
33%

Public Space
32%

Education
K-12: 24%
Higher Ed: 30%

Government
28%

Residential
24%

Retail24%*Attendees can select more than one industry.

NEOCON 2023 RECAP

ATTENDANCE BY POSITION

18%

20%

46%

16%

Owner,
C-SuiteExecutive,
Principal

Mid Level,
Manager

Entry Level,
Junior

NEOCON 2023 RECAP

ATTENDANCE BY REGION

Midwest
54%

Northeast
13%

West
12%

SOUTH21%2023: 15% International
2022: 10% International
2021: 6% International
2019: 15% International

NEOCON 2023 RECAP

ATTENDANCE BY YEARS IN INDUSTRSY
25 or more years

20-24 years

15-19 years

10-14 years

6-9 years

3-5 years
0%

5%

10%

15%

20%

25%

NEOCON 2023 RECAP

SOCIAL MEDIA INSTAGRAM, LINKEDIN, X, & FACEBOOK
Year-round Content | Product Spotlights |Exhibitor Takeovers | Onsite Reels
Metrics from June 2022 to June 2023:
86,500 Total Followers+15% growth
1,000,000 Total Impressions+16% growth
55,000 Total Engagements+14% growth

245,000 Total Video Views in June 2023
+134% Growth in Video Views

NEOCON 2023 RECAP

SOCIAL MEDIA INSTAGRAM
2023 Show Week Highlights
Gained 1,983 Followers+25% more growth than 2022 show week
79,397 Accounts Reached+309% more accounts than avg. week
434,279 Impressions+27% from 2022
10,233 Engagements+45% from 2022

NEOCON 2023 RECAP

SOCIAL MEDIA LINKEDIN
2023 Highlights
Gained 3,002 Followers since NeoCon 2022
+29.56% more growth than 2021-2022
2,965 Total Page Views
13,460 Total Engagements
42,577 Total Impressions

NEOCON 2023 RECAPWEBSITE NEOCON.COM
Google Analytics | June 2022 to June 2023
989,000 Total Page View
+8% growth834,000 Unique Page Views+5% growth
73,000 Exhibitor Page Views
321,500 New Users

NEOCON 2023 RECAP

PUBLIC RELATIONS MEDIA REACH
Overall Media Reach:*278,687,636*Includes NeoCon show/programming,
exhibitor news, newswire pickup, and NeoCon's
inclusion in any MART transformation
coverage.

2024

NEOCON 2024

NOTABLE END USER REGISTRANTS
AbbvieCisionGSA

Mayo Clinic

Air Force/Pentagon

CitadelHondaJet

MDAD Miami International Airport

Allianz

Coca-ColaHootsuite

Microsoft

Allstate Insurance Company

ComcastHyatt

Morningstar, Inc.

AmtrakConstellation Brands

Hyundai Motor America

NAVFAC ML

Army Corps of Engineers

Delta Air Lines

Indiana UniversityNavistar

Bain & Company, Inc

Drexel University

Internal Revenue Service

Nestle Purina

Bank of America

Duke Clinical Research Institute

IntuitNetJets

Bayer

Duncan Aviation

JP Morgan Chase

Northrop Grumman

BELL innovations

Embraer

Kraft Heinz

Northwestern MutualBlue Cross Blue Shield

Emory University

LG Electronics

Northwestern University

Booz Allen Hamilton

Federal Aviation Administration

Lockheed Martin - SpaceNYU Langone HealthBrown University

Federal Reserve Board

Loma Linda University HealthOracle

BSA LifeStructures

Federal Trade Commission

Los Alamos National Laboratory

Pace University

Capital One

Florida State Universitylululemon

PayPalChan Zuckerberg Initiative

Ford Motor Company

Marquette University

PepsiCoCharles SchwabGoogle

MassMutual

Philz Coffee

NEOCON 2024

CONTINUED…
U.S. Department of Homeland Security

University of Pennsylvania
University of South Florida

State Farm

U.S. Department Of Housing & Urban
Development

TargetU.S. Department of Transportation

TC Energy
Texas Tech University System

U.S. District Court, Southern District ofIndiana

The Library of Congress

U.S. Federal Trade Commission

University of Toronto

The New York Times

U.S. State Department

Rochester Institute of Technology

University of Victoria

The Northern Trust Company

United AirlinesRutgers University

University of California, Berkeley

University of Virginia

The University of Georgia

San Diego State University Library

The University of Memphis

University of Chicago

SDNYT-Mobile

University of Florida

ShopifyU.S Department of Veteran Affairs

University of Illinois

Visa

U.S. Department of Justice- FBI and ATF

University of LouisvilleWalgreens

U.S. Agency for Global Media

University of Michigan

Washington Universtiy

U.S. Army Corps of Engineers

University of Missouri
University of North Carolina

SpaceX

U.S. Department of Commerce - International
Trade Administration

St. Jude Children's Research HospitalU.S. Department of Defense

University of Oklahoma

Pininfarina of America
Port Authority of NY & NJ
Portillo`s Hot Dogs LLC
Princeton University
Purdue University, University Residences
PwC
Raymond James Financial

Southern Glazer’s Wine & Spirits
Southwest Airlines
Space Telescope Science InstituteStanford University School of Humanities &Sciences Facilities & Capital Planning

University of North Texas

University of Southern California
University of Tennessee
University of Texas at Austin

University of Washington
University of Wisconsin - Madison

Wendy`s
World BankZoom

2 02 4EXHIBITORSNEOCON 2024

LEASING ACTIVITY
Over 218K sf ft of showroom leasing
January 2023 – March 2024 (140kContract)
24 new showrooms,
including:K e y r e n e w a ls ( 3 3t o t a l in C o n t r a c t ) :

•
•
•
•
••••
•••
•
•
••
•
••
•
•

•

Tiger Leather
Frovi (UK)Furniture Lab
Schiavello (Australia)
Venue
Thinkspace (UK)
StanceAku Technologies
Framery (Switzerland)
DarranBold Furniture
Ergocentric
FomcoreNevinsBulo (Belgium)
Accouo by Sedia Systems
NevinsMizetto (Switzerland)
Silen (Estonia)
Isomi (UK)

•
•
•••
••
•

Haworth Partner
BrandsPedrali
Martin Brattrud
Turf expansion
and renewal
Arcadia expansion
and renewal
Kettal expansion
and renewal
Davis expansion
and renewal
Enwork Renewal
Emeco Renewal

NEOCON 2024

EXHIBIT HALL – FL7
70,000 SF of exhibit space in 2024 (10%increase over 2023)
Over 220 Exhibitors
NEW Floor activations and programming• Climate Positive Solutions Gallery• Pratt: Emerging Design•Major capital upgrades include:o New elevator lobbies
o New carpet in main aisleso Updated restroomso Upgraded amenity spaces

2 02 4PROGRAMMING

NEOCON 2024

KEYNOTES
Bob Weis Global Entertainment Leader, Gensler
Association Partner:

Sponsored by:

Yinka Ilori British-Nigerian Multi-Disciplinary
Artist and Designer
Association Partner:

Sponsored by:

Ruth E. Carter Two-Time Academy-Award Winning
Costume Designer
Association Partner:

NEOCON 2024

FEATUREDPRESENTATIONSThis year’s Featured Presentations include
collaborations with:

NEOCON 2024

WORKSHOPS
Hues and Harmony: An Artistic Workshop
by Ultrafabrics & Pantone
Equity Integration Throughout the Design
Process
Surrounding the POD: Insider Secrets ofPodcasting
ASID Mentor ExchangeNEOCON 2024

CEUS
Over 50 virtual and onsite CEUs. All CEUs
will be available on-demand starting June 10through September 13.

Educational Topics:
DEILighting

Design Skills

Public Space

Education

Sustainability

Facilities Management

Technology

Healthcare

Wellness

Hospitality

Workplace

Industry Directions

NEOCON 2024

NEOCON TALKS2 02 4FEATURES & EVENTSNEOCON 2024

KEY EVENTSSaturday• DIFFA Chicago Gala, held at THE MARTSunday• IIDA Annual Meeting• Interior Design’s HiP Awards + Party• IIDA’s Revel in Design Black Tie Gala
Monday-Wednesday• Best of NeoCon Awards-Winners’ Event• Designing a Better Chicago Happy Hour
• Haworth Party on River Park
• Happy Together Hour
• MRL/NAIRC NeoCon After Hours• BIFMA Business Breakfast and Presentation

NEOCON 2024

EMERGING DESIGN:SENSORY EXPERIENCELOUNGEFAST COMPANY
PARTNERSHIP+ SXSW EVENT AT THE
FAST COMPANY GRILLNEOCON 2024

YINKA ILORIART ON THE MARTPROJECTION LAUNCH

1 ST NEOCON

Sandow, Interior Design and Metropolisin Partnership with THE MARTNEOCON 2024

DESIGNSCENE BYSANDOWMETROPOLISSUSTAINABILITY LAB

NEOCON 2024

NEOCON PODCASTSTUDIO POWERED BY
SURROUNDSPONSORED BY SNAPCABCLIMATE POSITIVESOLUTIONS GALLERY

NEOCON 2024

MY RESOURCELIBRARYINDEAL LOUNGE