Brazil: Regional Trade Fairs for Wire, Cable and Pipes with a Positive
Summary after the Three-Day EventsOctober 2017:
3 to 5 October 2017 saw the regional trade fairs for the wire, cable andpipe industries – wire South America and TUBOTECH – held jointly at theSao Paulo Expo Exhibition & Convention Center in Brazil for the third timenow.

The rather reticent approach to investment over the past years seems tobe over – interest in investing in Brazil and the rest of South American
market is rising and boosting prospects for good follow-up business.

Nevertheless, some companies felt insecure and did not come to Brazil
this year, a fact reflected by exhibitor numbers.

In the run-up to the economic upswing to be expected 116 companies
from 22 countries presented their technological innovations at wire SouthAmerica. 67 exhibitors from 10 countries travelled to TUBOTECH in Sao
Paulo.

For the second time now a national pavilion with 15 German companies
presenting their products on the South American market was organised in
the wire and cable segment. In addition to this, wire South America
featured pavilions of Italian and Austrian exhibitors.

TUBTOTECH focused on trends and technologies from the areas of pipe
manufacturing, pipe finishing, pipe processing, pipe accessories and pipe
trade.

Visitor interest has increased: a total of 12,000 trade visitors attended bothtrade fairs and gathered information on the latest technologies and current
products from the areas of wire, cable and pipes over the three days of thefair.

95% of trade visitors came from Brazil, 5% from South and Central
American countries such as Argentina, Bolivia, Chile, Columbia,

1Paraguay, Mexico, Peru and Uruguay as well as from Canada, China andIndia.

The visitors travelling from Europe to Sao Paulo came from Germany,
Spain, Italy, Sweden and Turkey.

Visitors came primarily from the oil and gas industries, the automotiveindustry, the construction industry, metal construction and mining. After all,wire, cable and pipes are indispensable for upcoming investment in theSouth American construction industry, the automotive and energy
industry.

Messe Düsseldorf has already cooperated with its international partners
for many years. Together with CIPA Fiera Milano Brazil they
continuously work towards the success of both trade fairs.

wire South America was again supported by the internationalassociations IWMA – International Wire & Machinery Association, IWCEA– International Wire & Cable Exhibitors Association, WCISA – Wire andCable Industry Suppliers Association (USA) and ACIMAF – Italian WireMachinery Manufacturers Association.
TUBOTECH received conceptual and expert support by ITA –International Tube Association – and the Brazilian professional association
ABITAM – Associação Brasileira da Indústria de Tubos e Accesórios deMetal.

The metal trade fair duo will be held again from 1 to 3 October 2019 at theSao Paulo Expo Exhibition & Convention Center – this time in the newexhibition hall 1, which is located right at the entrance to the fairgrounds
and therefore even faster and more convenient to access.

For current information on both trade fairs go to the Internet portals
www.wire-south-america.com and www.tubotech-online.com.
Your press contact in Germany:
Petra Hartmann-Bresgen MA
Tel.: +49 (0)211/4560-541
Fax: +49 (0)211/4560-87 541
E-Mail: HartmannP@messe-duesseldorf.de2