OCCUPANT FONTS

Serge
Cyrus Highsmith is known for his all-round workhorse families
like Antenna, Scout, and Salvo. In Serge, he lets loose the reinsand raises a show pony. It’s an acrobatic design for decorative
blurbs, signs, and headlines. The family has three weights, from
Regular to Black, but all are equally light on their feet. A set ofswash caps adds a subtle flair.

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Serge
3 styles total
Designed by Cyrus Highsmith
Published 2012OCCUPANT FONTS

KOURBASHED ANORAKSTROMINO CARD-HOLDERHYPOCORISM TERRORLESSFORBY ALLODIAL AMMONSTEMPER UNFLEDGED ZOOCLAVICLES JUNTAS BIRLIEMANSERGE BLACKSERGE MEDIUMSERGE REGULAR

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OCCUPANT FONTS

Kourbashed Anoraks Tromino
Card-Holder Symposia Beams
Hypocorism Terrorless Forby
Allodial Togolander Ammons
Temper Unfledged Zootropes Juntas
Clavicles Birlieman Oyeses Fenian
SERGE BLACKSERGE MEDIUMSERGE REGULAR

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OCCUPANT FONTS

SERGE REGULAR 30/32 POINTS

We live in a typographic wonderland. Typographers have more typefaces to choose
from than ever before, and computers make setting type easier than ever. The truthis, if you’re using a good typesetting application and you just leave the settings ondefault, you can set type that’s more or less adequate. However, good typographers
are experts who have something to add to the reading experience. They finely
tune the typography for specific documents to make it more than just adequate.
In their choice of typefaces and decisions about things like point size and spacing,
typographers clarify the voice of the author and make the reading experience moreenjoyable. This isn’t meant to discourage beginners from attempting typography.
But it is important to acknowledge that the art of typography is often subtle, andwithout training it can be difficult to see what’s going on. The goal of this book
is to help students train their eyes to see text as typographers do. The focus of thiswww.occupantfonts.com

OCCUPANT FONTS

SERGE MEDIUM 30/32 POINTS

We live in a typographic wonderland. Typographers have more typefaces tochoose from than ever before, and computers make setting type easier thanever. The truth is, if you’re using a good typesetting application and you justleave the settings on default, you can set type that’s more or less adequate.
However, good typographers are experts who have something to add to thereading experience. They finely tune the typography for specific documents
to make it more than just adequate. In their choice of typefaces and decisions
about things like point size and spacing, typographers clarify the voice of theauthor and make the reading experience more enjoyable. This isn’t meant
to discourage beginners from attempting typography. But it is importantto acknowledge that the art of typography is often subtle, and without
training it can be difficult to see what’s going on. The goal of this book iswww.occupantfonts.com

OCCUPANT FONTS

SERGE BLACK 30/32 POINTS

We live in a typographic wonderland. Typographers have more
typefaces to choose from than ever before, and computers make setting
type easier than ever. The truth is, if you’re using a good typesetting
application and you just leave the settings on default, you can set type
that’s more or less adequate. However, good typographers are experts
who have something to add to the reading experience. They finely
tune the typography for specific documents to make it more than justadequate. In their choice of typefaces and decisions about things likepoint size and spacing, typographers clarify the voice of the author
and make the reading experience more enjoyable. This isn’t meant todiscourage beginners from attempting typography. But it is importantto acknowledge that the art of typography is often subtle, and without
www.occupantfonts.com

OCCUPANT FONTS

Cyrus Highsmith
Cyrus is a letter drawer, teacher, author, and graphic artist. Heteaches type design at Rhode Island School of Design (RISD). He
wrote and illustrated the acclaimed primer Inside Paragraphs:
Typographic Fundamentals. In 2015, he received the Gerrit
Noordzij Prize for extraordinary contributions to the fields oftype design, typography, and type education. In 2017, he became
Creative Director for Latin Type Development at Morisawa
USA. He goes to bed very early.

contact
Morisawa USA Inc.
https://www.morisawa-usa.com /Occupant Fonts
Founded by Cyrus Highsmith in 2015, Occupant Fonts isrelatively young compared to his 20+ years of experience as a
type designer. We joined Morisawa in 2017 to be the Japanesetype company’s Latin alphabet counterpart. We focus ondeveloping original typefaces.

Serge is trademark of Morisawa Inc.

licensing & information about character sets
https://occupant.typenetwork.com/
copyright©2019 Morisawa Inc. All rights reservered.

The text used in the paragraph showings is from
Inside Paragraphs: Typographic Fundamentals©2012 Cyrus Highsmith
Words in the headline showings were generated
with help from Nina Stössinger’s mighty Word-o-Mat.
Please use this document for evaluation purposes only.

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