Educating
Consumers on

Content Developed by:Connectivity Standards Alliance + Thread Group

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1What is Matter?
An open, universal
standard for the smart home,developed by over 300
industry-leading companies.

Click play to view
Matter launch explainer

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SimpleInteroperable

Easy to purchase, takesout the guesswork.

Devices and ecosystems
with the Matter mark arecompatible by design.

Makes it easy to setup andcontrol your smart devices
with multiple ecosystems.

Customers can choose
which devices andecosystems to connect.

ReliableSecureConsistent and responsive
local connectivity that stillworks if your Internet
connection is down.

Authenticated before joining
the network, using encryption
to transfer data.

3Addressable market
The entire industry is invested.
The 300 members of the Matter Working Group
have brought their technology, best practices,business models — and commitment.

Matter And Thread
Win The IoT Connectivity Wars

Smart homes see big
breakthrough in CES 2022

Here’s how it could change
the smart home scene.

Smart Home’s Biggest
Problem Might Get Better

The Best Inventionsof 2021

Matter’s plan to savethe smart home

Proprietary & Conﬁdential+300 Matter Working Group Members

4Addressable market
No chicken-and-egg adoption cycle.
Most new standards take time fordevice makers to produce — andusers to buy — all new hardware.
Often with uncertainty if it will succeed.

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Software updates to devices in millions of homes, letpeople use Matter with many devices they alreadyhave. Hundreds of devices have been certiﬁed!
Other devices won’t get left behind — Matter supports
bridging to technologies like Zigbee and Z-Wave, andmajor ecosystems will support existing integrations.

That means
Matter is on
your shelves,
right now.

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Devices supportedby Matter today

Device types & category
support in development

HVAC Controls

Safety & Security Sensors

CamerasWhite Goods (Appliances)

Door Locks

Lighting & Electrical

Robot Vacuums

Energy Management

Media Devices

Window Coverings & Shades

Air Quality Control

Smoke & CO Detection

Controllers

Bridges

Ambient Presence Sensing

Access Points

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6Easier setup means more
conﬁdence, less returns.
Setting up smart home devices can bechallenging, with multiple complex steps.
Matter makes setup easy by standardizing thesetup process with a consistent set of steps.

%

36 of consumers

experience difﬁculty during setup,
reducing purchase conﬁdence& increasing returns.*

Matter lets users connect devices to their
network, favourite apps, and smart home
platforms, all with just a few steps.
Matter devices use Bluetooth Low Energy andnumeric, QR, or NFC setup codes to make thisprocess consistent, easy, and secure.

*Source: Parks Associates

See the Matter Setup Video for
more on setting up Matter devices.

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How does
Matter connectdevices?

Universal wireless networking technology
connecting many devices in the home today.
High Bandwidth & Real-Time: Wi-Fi supports
applications such as streaming video and audio, in addition to
traditional smart home categories like light bulbs and thermostats.

Matter-enabled smart
home devices will run
on Wi-Fi, Thread and / or
Ethernet networks

An energy-efﬁcient wireless mesh network that enables smart
home devices such as door locks, lighting, and sensors
to securely, reliably, and simply integrate into the smart home.
● Reliable: Thread is dependable.
● Instant Control: Thread is fast.
● Extended Range: Thread is well connected.
● Years of Battery Life: Thread is efﬁcient.

Ethernet

Ubiquitous wired networking technology
connecting many devices in the home today.
High Bandwidth & Real-Time: Ethernet supports
applications such as streaming video and audio

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Do you need a hub?
Matter is a local technology, so devices require a
Matter Controller — such as those built into smart
speakers and smart home hubs. Controllers that are
Internet connected can also enable control when awayfrom home.

MatterController

Most controller devices will offer an app, or have avoice, screen, or web interface to control Matter end
devices.
Some Matter devices may also have a directconnection to the Internet, enabling that device makerto provide cloud-based services, analytics, updates,and even control of that device from outside the homeusing the device maker's app.
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9Matter Network
Components

MatterDevice Roles

Platform

DeviceA smart home system from a speciﬁc vendor, that is
capable of connecting to and controlling Matter devices
from multiple vendors.

A smart home hardware product that supports Matter,so that it can be connected to and controlled by aMatter Controller.

Border Router (Thread)Controller

A Thread Border Router enables Thread devices to connect tothe local network, so that they are able to communicate with otherdevices built on IP-based technologies such as Wi-Fi or Ethernet.
Thread Border Routers may be built into existing products, suchas Wi-Fi access points, smart speakers, and more.

A Matter Controller is a device or app that can control Matterdevices the user has connected to it. It can be built into many typesof hardware devices like phones, always-powered smart home hubsthat provide local and remote control, or even mobile apps.

Mesh Extender (Thread)

BridgeA Mesh Extender is an AC powered device that repeats signals
and extends the range or coverage of the Thread network to far
corners of homes and buildings. The Thread network expands
automatically as more mesh extenders are added, thus building
a stronger, more reliable network.

Matter bridges translate from one protocol to another, allowing
non-Matter devices (such as Zigbee or Z-Wave) to participate
in a Matter ecosystem. These bridges can be built into a numberof devices like controllers and hubs, providing a seamless user
experience across existing devices and new Matter devices.

Home Gateway (e.g. Wi-Fi Router, Access Point)
Interface which allows IP communications to flow between
the local smart home network and the Internet.

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What does a Border Router do?
Connects Thread devices to the local network,
other devices built on IP-based technologies
such as Wi-Fi or Ethernet, and the Internet.
Many platform providers include Thread Border Routerswith devices already in millions of homes today, e.g.:●Amazon Echo (4th generation)●Apple HomePod (2nd gen) and HomePod mini

●Apple TV 4K●eero Wi-Fi routers●

Google Nest Hub Max●

Google Nest Hub (2nd generation)●

Google Nest Wiﬁ●

Samsung SmartThings hubs and Station●…and more expected soon (see Thread Certiﬁed Products listing)

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How does Matter
beneﬁt your customers?
Matter is the seal of approval that says
smart devices work reliably together —taking the guesswork out of thepurchasing process.
That trust allows consumers to choose
from a wider range of the brands they
love and brings them the comfort of asecure and seamless connected home.

More responsive
and reliable
Easy, intuitive,
and secure setup

Devices workwith major smart
home platforms

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Easy to share devices
across multiple apps
and platforms

12How does this beneﬁt
you as a retailer?
As a universal, interoperable standard,
Matter drives smart home category
growth, simpliﬁes the purchasingprocess, improves consumer
experiences, and lowers training
and operational costs.

Reduces /minimizes
returns

Simpliﬁes training
for sales associates

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Streamlines
SKUs/Supply
Chain/POS

Enables
in-category-aisle
merchandising

Creates
opportunity forretailers to build
house brands

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What do your customers need to know?
How do I know if a smart homedevice is Matter enabled?

Most Matter certiﬁed devices will carry the Matter logo.

How do Matter-enabled smart
devices connect to each other?

Matter devices connect to each other over the home network, either wirelessly using Wi-Fi and/or Thread, or wired via Ethernet.

What is aThread Border Router?

A Thread Border Router is key to supporting Matter with Thread devices:
Like an access point does for Wi-Fi, a Thread Border Router connects Thread devices to the local network, and to the Internet. Thread
Border Routers from any brand can be used to connect Thread devices, and many are built-in in to devices like smart speakers andlighting, eliminating the need for new, proprietary hubs.

How do I set up
a Matter device?

Matter standardizes setup, with a consistent set of steps. So users can get most Matter devices to the network, smart home platforms,
and your favourite apps, in a single simpliﬁed process. All Matter devices use a setup code, usually provided on the device, in thepackaging, or in an app. Users can start the setup process from the device maker’s app or their favorite smart home platform, byscanning the QR code, tapping on the NFC tag (when present), or manually entering the setup digits.

Will my existing smart homedevices be able to workwith Matter devices?

Matter devices work with other existing, already installed devices in smart homes connected through commonly used smart homeplatforms or bridges. A bridge is a function that can be built into a number of devices like hubs. Many existing smart home products will
be upgradable to Matter via software updates so keep an eye out for communications from your favorite device manufacturers on whenyour device may support Matter.

What smart home platform do
I need to use Matter devices?

Matter is supported by most major smart home platform providers. Check your favorite platform’s website to learn more about theirMatter support.

Many existing smart home products can and will be updated to support Matter via software updates. Product makers do this either by
updating those devices or in some cases the bridges they are connected to. Many brands have already announced that their devices will
support Matter. Keep an eye out for communications from your favorite device manufacturers on when your device may support Matter.

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Smart Home
Device Badges

All Matter Devices
Nearly all Matter devices will
carry the badge or logo toindicate they are compatible
with Matter controllers, hubs,
and other devices that havesupport for that device type.

Compatibility badges are a quick
and easy way for consumers to gain
conﬁdence that the devices they’rebuying will work with each other.

Thread-based Devices
Matter devices connect to users’
networks and each other using Wi-Fi,
Ethernet, or Thread. Those using Thread
carry the Thread badge, many with the“Requires Border Router” mark to help
consumers know they’ll need a Thread
Border Router, often built into manysmart home hubs and devices.

As Matter rolls out, you’ll startseeing some new badges alongside
the familiar ones consumers areused to. Here’s a quick guide forwhat they mean.
Many existing products will be
updated to support Matter andThread before new packaging withthese badges is rolled out. Keep up
to date with compatible products
here or with the manufacturer.

Smart Home Platform Badges
Matter devices work with any
compatible smart home platform, butmany devices will still carry familiar"works with" badges. This provides
additional conﬁdence those devices
work with their favorite platform(s), orhave features speciﬁc to that platform.

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Thank you!
Questions /Feedback?
For more info visit: csa-iot.org

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16Appendix:
Additional Resources

For more info visit: csa-iot.org

Planned assets that can be used by members forretailers or to create retailer-facing materials●

Matter One-Pager (explainer sheet)●

Messaging Guide, FAQs, & Glossary●

Alliance Certiﬁed Device List Page●

PPT of this Presentation●

PDF of this Presentation●

Video of this Presentation (Coming Soon)●

Alliance Website “Resource Page” with links to assets (Coming Soon)

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