Sahira Khwaja
PartnerLondon

Biography
Sahira Khwaja works with her clients to protect some of
their key assets - their brands and underlying IP rights.
She helps her clients obtain, protect and commercialize
these assets so that they are of the most benefit anduse to her clients' businesses. Sahira leads our brands
practice in London and is the co-head of the firm's
Fashion & Luxury Brands group.
Many of Sahira's clients are in the consumer and TMT
sectors, and she has a keen knowledge andunderstanding of the underlying commercial drivers forthose businesses. Her aim is to give her clients
commercially pragmatic advice that fits the demands ofthe sectors and markets in which they operate. She hashelped her clients to register new IP rights for new
brands and products, has assisted them in stopping
their competitors from misusing their IP and inlicensing and franchising them to take advantage of
new business opportunities.
Sahira's career began at one of the UK's leading IP
boutique firms before she joined us in 2001 as an
associate, becoming a partner in 2012. Sahira has also
worked in-house, on secondment to a major UK
terrestrial broadcaster where she spent two years
launching new television channels, closing downothers, and negotiating EPG, platform and carriage
arrangements.

Representative experience

Phone+44 20 7296 2251

Fax
+44 20 7296 2001

Emailsahira.khwaja@hoganlovells.com

Languages
EnglishPractices
Copyright
Designs
Intellectual Property
Trademarks and Brands
IP Litigation, Arbitration, andAlternative Dispute Resolution

Industries
Life Sciences and Health Care
Technology and Telecoms
ConsumerActing for a major online retailer on use of third party
brands in its online stores in the UK Court of Appeal.
Advising Skype on brand-related issues in the UK.
Advising Ford on the IP aspects of its sale of Volvo toZhejiang Geely, including on complex cross-licensing
arrangements.
Advising Mars on contentious and non-contentious
issues relating to its brands, in particular in relation tolicensing issues, and on infringement and validity
issues.
Advising on potential brands ownership and use issues
for a major territorial broadcaster.
Acting for Walkers, in High Court trademark litigation
concerning the packaging of its market-leading crisps
products.

Areas of focus
False Advertising and Unfair
Competition
Fashion and Luxury Brands
Food and Beverages
Electronics and Consumer
Appliances
Cosmetics and Personal Care
Products
IP Rights in Transactions
Retail and Consumer Goods
Strategic Counseling and Portfolio
Development

Acting for a drinks manufacturer in High Court
trademark litigation regarding its market-leading brand
NURISHMENT.

Education and admissions

Advising on franchising arrangements for retail clients,
including Post Office Limited regarding franchises
branches and of travel money business to WH Smith
Limited.

Diploma, University of Bristol, 1999
M.A., University of Cambridge, St
Catharine's College, 1991

Latest thinking and events

Memberships

News
Comparative Trademark Tool: Trademark systems
in 111 countries
News
UK Court of Appeal finds Tesco infringes Lidl’strade mark but not copyrightNews
2023 Annual Retail and Fashion Holiday Guide
News
Retained EU Law Act and IP: draft regulation onexhaustion
Hogan Lovells Events
IPMT Brands Seminar 2023

Education

International Trademark Association(INTA)

Accolades"Khwaja has a gift for understanding
what makes her clients tick on acommercial level and then tailoring
her strategies and approach toachieve business aims - if thatmeans staying out of court or goingthe distance, she is always ready."

World Trademark Review 1000,
2018NewsUK IPO consultation on digital transformation:
trade mark and design services