May 19, 2016

NEWS RELEASE

The first Japan-based website introducing Japanese festivals, orMatsuri, to foreign visitors in calendar form is now open to the world.
<Contributing to local revitalization by utilizing the Matsuri as a valuable tourism resource.>

KIRINZI inc. (Representative: Tomohiko Suzuki) has released their website "OH!MATSURi"(https://ohmatsuri.com/) on May 19, 2016. It is the first Japanese website that allows foreign
visitors to search for festivals by date and location in calendar form.

Top page image in Thai-The Main Characteristics of OH!MATSURiOffers its services in four languages — one of the nationʻs largest list of festivals — rich insearching features.
Available not only in Japanese and English, OH!MATSURi also caters to visitors from Taiwan,
Hong Kong and Thailand (which make up a large portion of tourists and repeaters) by listing
information in traditional Chinese and Thai. The site also plans on adding simplified Chineseand French to the list of offered languages. The list currently includes approximately 500
festivals for the site's release and aims to increase that number to over 5,000 in the near future,putting it in the nation's largest class of its kind. The search features offer the choices of Dateand Area, making it possible to smoothly navigate the large Matsuri list to accommodate thetraveler's schedule.

-Content seen from the visitors' point of viewBesides the Matsuri Calendar, the site offers original Matsuri reports and movies, as well as
tutorials that act as the "how-to" for enjoying the Japanese tradition. They are createdcollaboratively by both Japanese and foreign staff, in order to provide content that foreignvisitors can properly benefit from. The site also plans to add Special Articles that pertain toselected themes, as well as a Comment feature that lets the voices of the real-life festival
attendees be heard.

-Provides the Matsuri "Experience" and contributes to local revitalization.With the intent of having foreign visitors see
what it's like to "experience" the festivals,
each article includes a list of “Things to Do”,
as well as a section on “rules and manners”,
and the availability of information/help in
foreign languages for each festival.
Furthermore, all site information is jointly
provided by the local organizers, regional
autonomous bodies, and tourism federations
that host the events.
OH!MATSURi also supports each region in their efforts of response and welcoming of
foreign visitors, as well as event promotion and other projects including festival tours and thesuch, which all contributes to the enlivening of the local areas by making the best use of theirtraditional and cultural resource, the Matsuri.

-Affiliated with influential online media sources in multiple countriesKirinzi is in the process of negotiating partnerships with influential online media platforms from
Taiwan, Hong Kong, Thai, etc., that deliver information on travels to Japan. It has already been
decided that OH!MATSURi will be a feature on <gooume-jp>, a website run by Gooute Pte.
Ltd. based in Singapore.

<gooume-jp> is a socially equipped media platform delivering thelatest information on Japan to the world, and is planned to be installed on over 50 million
smartphones sold annually outside of Japan, beginning in June 2016.

-Background information regarding the launch of the websiteThe number of tourists visiting Japan has greatly increased, marking 19,730,000 visitors in2015—a 147% rise compared to the previous year. The Japanese government has doubled its
target forecast for 2020, from the original 20 million to 40 million. The Japan Tourism
Agency reported in their 2015 Consumption Trend Survey for Foreigners Visiting Japan, thatthe "Experience of Japanese history/culture" was what 24.1% of foreign visitors did, and26.6% would like to do on their next visit. The difficulty of visitors attending a Matsuri—
although it is a prominent part of Japan's traditional culture—has been the fact that there wasno organized source of information for the tourists to utilize. Our wish to resolve theseobstacles for visitors to be able to enjoy the Japanese Matsuri, and for new developments tooccur in regional areas led to the decision in launching this website.

Contact Information for this Press Release:
Wiz Communications Inc.
POC: Kobayashi & Adachi
TEL：+81-(0)3-3760-2330 FAX：+81-(0)3-3760-2255