INTERNATIONAL CONFERENCE
ON CREATING VALUE FOR
THE FUTURE OF AI AND SOCIETY
OCTOBER 15-17, 2019
KOBE UNIVERSITY, JAPANMain Conference Room,
3rd ﬂoor, Main Building
Presentation Hall,
3rd ﬂoor, Frontier Building

NOITA
ECR

D ESTRUC TI O NGAUTAM MAHAJAN
President
Customer Value Foundation, India

13:00
14:00
14:10

YOUJI KOHDA
Professor, Japan Advanced Institute of Science and Technology

HIROKI TSURUTA
Associate Professor, Kobe University

GAUTAM MAHAJAN
President, Customer Value Foundation /Founder and Editor, The Journal of Creating Value

Registration
Welcoming Remarks

Katsuhiko KokubuKATSUHIKO KOKUBU
Vice President
Kobe University

Opening Keynote_1

2

Creating Value for and with Technology and Society

15:10
15:30

Gautam Mahajan
Coffee BreakOpening Keynote_2

Kobe University V.School: Challenge for the Future
16:30

Conference Co-Chairs

15OCT.

1

There is growing recognition that artificial intelligence (AI) can serve asa practical and general-purpose technology that gives birth to value frombig data and real-time data (value creation). On the other hand, the AI
technology can also be viewed as disruptive innovation that may bring about
structural changes in our everyday lives (value destruction).
The International Conference on Creating Value for the Future of AI andSociety at Kobe, Japan focuses on value creation and value destruction in
the age of AI, in particular, on productive collaboration between AI andhumans. The conference provides an opportunity to discuss values of AI in
our society with a wide range of people from global leading ICT companies,academia and governments.

Katsuhiko Kokubu
Opening Keynote_3

Can Humans Learn from AI or Not? A Problem
in the Age of AI

YOUJI KOHDA
Professor
Japan Advanced Institute ofScience and Technology

Youji Kohda

Value Creation and Academia in the Future ofAI and Society

Hiroki Tsuruta

HIROKI TSURUTA
Associate Professor
Kobe University

8:30
8:40

Opening Remarks

Youji Kohda

17:55
18:15

Keynote_1

Technology Rhetoric & Uncertain Governance:
How Algorithms Are Rewriting the Rules of Workin Uberland

Invited Talk_7

The Challenge of AI Samurai:
Finding Ways to Innovate Inventors for the AI System
Takashi Mikami

Closing Remarks

Networking Dinner

Restaurant "SAKURA", Kobe University

10:45

11:30

Tsuyoshi Kitani

Research Lead
Data & Society Research Institute, USA

13:30
14:15
14:35

15:20
16:05
16:25

Invited Talk_8

Tsuneo Nakata

Invited Talk_9Takashi Kamihigashi
Coffee Break
Panel Discussion

Creating Value for The Future of AI and Society

General Oral Session and LunchAKIHIKO KONAGAYAHow Does Technology Evolve as Actors in Service Systems

Yoshinobu Hotta, Takahiro Matsuda, Hiroaki Hashimoto

Opening Remarks

Hiroki Tsuruta

Value and Evaluation in Economics and AI

Amna Javed

A Case of Business Process Transformation Using AIin a Retail

12:30

9:25
10:10
10:30

Careem as TNC: Work Opportunities beyond
the Algorithms

Md. Abul Kalam Siddike, Jim Spohrer, Youji Kohda

3Professor
Kobe University

17East, West – Home’s Best!

HISASHI TAMAKIALEX ROSENBLAT

Invited Talk_2

8:30
8:40

Coffee BreakInvited Talk_1

Impact and Challenges of AI in PracticeProfessor
Doshisha UniversityGautam Mahajan

Alex Rosenblat

9:40
10:00

PHILIP SUGAI

OCT.

OCT.

16

17:10

TSUYOSHI KITANIProfessor
Tokyo Institute of Technology

Executive Vice President & Director,
CTO, CISONTT DATA Corporation

Keynote_2

AI technologies for Natural Disaster Prevention & Reduction

12:00

Naonori Ueda

Alex Rosenblat
Akihiko Konagaya
Tsuneo Nakata
Takashi Kamihigashi
Gautam Mahajan
Youji Kohda
Moderator: Hiroki Tsuruta

4Closing Speech

Youji Kohda and Hiroki Tsuruta

Invited Talk_3

The 7 Directions of Value

Philip Sugai

Coffee BreakInvited Talk_4

System Informatics and Artificial Intelligence:
Overview and an Approach for Operating Air-Conditioning
System of Underground Mall

AMNA JAVED
Assistant Professor
Japan Advanced Institute ofScience and Technology

TAKESHI FUKUDADirector
IBM Research-TokyoTSUNEO NAKATA
Senior Professional
Fujitsu Laboratories

Hisashi Tamaki
Invited Talk_5

Knowledge Creation in the Life Science
Akihiko Konagaya

Coffee BreakInvited Talk_6

AI – Digital Assistant or Evil Force Taking Over the World?

Takeshi Fukuda

TAKASHI MIKAMINAONORI UEDA
Deputy Director
RIKEN Center for Advanced Intelligence
Project Fellow
NTT Communication Science Laboratories

CTO
AI Samurai

TAKASHI KAMIHIGASHI
Professor
Kobe University

GAUTAMMAHAJANKATSUHIKOKOKUBU

5YOUJIKOHDA

HIROKITSURUTAHe is a founding editor of Journal of CreatingValue (jcv.sagepub.com) and an active advocateof value creation. He is the main organizer of seriesof conferences as: the First Global Conference
on Creating Value at De Montfort University,
Leicester, UK; the Second Global Conference
at Fordham University, New York, USA; and theupcoming Third Global Conference at Ecole desPonts Business School, Paris, France. His talk is
about the key concepts of the conferences andthe importance of creating value for society. Visit
http://customervaluefoundation.com/ and http://www.creatingvalue.co/.
Kobe University is launching “V.School (ValueSchool)” in 2020 to provide educational andresearch program for creating value. We haveestablished a new educational format for value
creation that value creation is divided into two
aspects: value emergence and value design.
Professor Kokubu, who is vice president of Kobe
University and prospective head of the school, will
explain its vision and concept.
AI can learn from humans through big data
generated from our daily activities. However, canhumans learn from AI or not? Generally speaking,(the current) AI cannot explain the reasons
behind its judgement and that makes it difficult forhumans to learn from AI. In his talk, he argues thatthe imbalance of knowledge acquisition between
humans and AI should be resolved to avoid value
destruction through AI technologies and will
suggest some remedies.
We must tackle again the issues of our future withkaleidoscopic changes and create new values
constantly. The new knowledge for creating newvalues is tends to produced in the academia.
How should we use these knowledge for solving
the issues? Dr. Tsuruta will give a talk about
relationship between value creation and new
knowledge from academia using case studies inthe agricultural field.

ALEX
ROSENBLAT

She is a technology ethnographer and the authorof “UBERLAND: How Algorithms Are Rewriting
the Rules of Work.” In her talk, she will share theaward-winning research on how Uber’s algorithm
technology is rewriting the rules of work. She has
given over 35 talks in various conferences sinceDecember, 2015. Visit http://alexrosenblat.com/.

NAONORI
UEDA

Ambient intelligence is a fast-growing field ofdata science with the advent of the IoT era, andrefers to the process of collecting and analyzing
a wide range of data generated in the real world.
It makes our everyday environment intelligent
and contributes to a safe and secure society. Dr.
Ueda will talk about spatio-temporal data analysis
technology that can estimate, predict and guideour behavior.

TSUYOSHIKITANIAMNAJAVEDHISASHITAMAKI

Being one of the leading ICT companies inJapan, NTT DATA Corporation is committed tomake the use of AI technologies for improving
its clients’ business and contributing to society.
His talk is about an inside story of introducing AI
technologies into the company business.
Careem is a TNC (Transportation NetworkCompany) in Pakistan, which has acquired by
Uber in March, 2019. Being different from Uber,
the focus of Careem is not only “innovativetransportation” but also “changing the society
in Pakistan and greater Middle East region forthe betterment.” Her talk is about Careem’s
dynamic capability and the evolutional businessdevelopment.
How much electricity will you need tomorrow?
Artificial intelligence provides a way to makeaccurate predictions and automatically detect any
disturbances or anomalies in real time. Dr. Tamaki
will give a talk about systems researchers' view
point of artificial intelligence (AI) and a case studyof developing an AI-based air conditioning system
to make a power supply fit for the future.

AKIHIKO
KONAGAYA

Rapid progresses in genome science haveprovided us plenty of data about the elaborate
and complicated phenomena of living organisms.
Molecular robotics is nothing but an attempt toexploit that data to create intelligent artifacts withlife-like properties. Dr. Konagaya will give a talkabout the creation of new artifacts with all theintellectual heritage we have accumulated outsideof our genome.

TAKESHIFUKUDAIBM is a well-known company at the forefront ofdeveloping and applying AI technologies to create
values on the global scale. IBM Research – Tokyo
focuses on innovations with the use of cognitive
computing to solve social and industrial problems.
His talk is about the effort of IBM towards
the betterment of society by using cognitive
computing.

TAKASHIMIKAMIAI Samurai Inc. has just released an AI patentevaluation service “AI Samurai” which scores
patentability of an idea, with reference to patent
database. He is the chief designer and programmerof the innovative service. In his talk, he will explain
the design of “AI Samurai” and the company
activity to popularize inventions (value creation)for everyone. Visit https://aisamurai.co.jp/.

PHILIPSUGAI

With the August 2019 announcement from theBusiness Roundtable, companies have been
freed from a profit-at-all-costs focus, and are
now encouraged to embrace a value focused
approach to their business operations, co-creating
value across (1) customers, (2) companies, (3)shareholders, (4) employees, (5) partners, (6)society and (7) the planet. Dr. Sugai will introduce
each of these seven value directions, and offers
insights into how they can be measured through acombination of blockchain and AI technologies.

TSUNEONAKATA

During his six-year experiences in Europe as CEOof Fujitsu Laboratories of Europe, he initiatedemerging discussions on AI ethics there, anddecided to become a founding member ofAI4People, Europe’s first global forum on AI ethics.
When he returned to Japan, he started building
Fujitsu’s AI policies, and came to fruition on March
13, 2019 as “Fujitsu Group AI Commitment”
outlining Fujitsu’s vision for the safe and secure useof AI. His talk is about its making-of.

TAKASHIKAMIHIGASHI

Academic performance is evaluated. Universities
are ranked. Just about everything is evaluated
one way or another, but evaluating something isnever a trivial process. In this talk, starting withhow value is determined in economic models, Dr.
Kamihigashi discusses some special cases in which
value is “created.” Then he discusses how AI haschanged, and might change, our ways of thinking
and living now that AI can evaluate various things.

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