English for Global Business

Garry Pearson

Graham Skerritt

Hiroshi YOSHIZUKAphotographs by© iStockphoto

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https://www.seibido.co.jp

Go GlobalCopyright © 2019 Global Bridge (KK Pearson Enterprises)
http://www.globalbridge.co.jp
All rights reserved for Japan.
No part of this book may be reproduced in any form
without permission from Seibido Co., Ltd.

Preface
Most leading Japanese companies are trying to expand their business overseas. Inorder to do so, their employees need to be able to communicate with their business
partners, including coworkers, customers and suppliers, in these countries. This
generally means that employees need to be able to use English for work. However, justbeing able to communicate in English is not enough. To be successful in business, it isvery important to be able to communicate in an appropriate way – using formal, semiformal, or casual language in both speaking and writing.
After training thousands of business professionals with Global Bridge (one of Japan's
leading corporate training companies), we know the language that employees need towork in a global company. We wrote "Go Global" to teach you how to communicate
professionally and build better relationships with your business partners all over theworld.
Good luck in your future career.
Garry Pearson
Graham Skerritt
Hiroshi YOSHIZUKA

iii

The Structure of a Business EmailA good business email typically has seven parts. Using this structure will ensure yourTo:email is professional and easy to understand. In this course, you will learn how to write theSubject:
Subject:
differentparts of a good business email.
To:

To:

carolharper@abcnewyork.com

To:

Subject:
Subject:❶ Request for appointment to discuss exhibition❷ Dear Ms. Harper,❸ I hope that all is well with you. I am writing to request an appointment to discuss theplanned exhibition in New York.

❹ As you know, the deadline for product selection is soon, so we would appreciate it if

you could meet us to discuss the layout of the exhibition. In particular, we would liketo reach a final decision on which products you want to display. If possible, we would
like to meet with you before the end of this month.

❺ Thank you very much for your consideration. I am looking forward to your response.
❻ Best regards,❼ Robert Holly❶ Subject LineThe subject line should give the reader a clear idea of the contents of the email before they
actually open the mail, but it needs to be short. (See page 42 for more information.)❷ Salutation

The salutation is a greeting that needs to be appropriate for the level of formality of theemail. (See pages 11 and 53 for more information.)❸ Opening Paragraph

The opening paragraph includes a friendly comment and the explains purpose of the email.
(See pages 17 and 84 for more information.)❹ BodyThe body is the main content of the email. It can be divided into paragraphs, but should notinclude too much information. (See pages 29 and 36 for more information.)❺ Closing Paragraph

The closing paragraph contains another friendly comment and may suggest next actions.
(See pages 48 and 78 for more information.)❻ Valediction

The valediction is the words we use to end the email, and they should be appropriate to thelevel of formality. (See page 23 for more information.)❼ Your Name

There are different ways to write your name depending on the level of formality. (See page 5for more information.)iv

Level of Formality: Choosing between Formal,
Semi-Formal and Casual
When communicating in business, it is important to consider the level of formality. Usingvery casual language with a senior member of staff can make you sound unprofessional,
whereas using very formal language with a coworker can make you sound unfriendly. So
how can you choose the correct level of formality?
Business writing can be divided into three types:• FORMAL WRITING: This is very polite and respectful, but can seem unfriendly if we arecommunicating with people we are close with.
• CASUAL WRITING: This is very natural and friendly and sometimes resembles spoken
English, but can seem disrespectful if we are communicating with very senior orimportant people.
• SEMI-FORMAL WRITING: This is a balance between the two and is most commonlyused in business situations. It is polite and respectful, but at the same time friendly.
To choose the correct level of formality, think about these two questions:
1. What is your relationship with the other person?
How well do you know them? If you know each other well, you have a “close relationship.”If you have never met or you barely know each other, you have a “distant relationship.”
2. What is the position of the other person?
Is the person junior or senior to you, or at the same level as you?

POSITIONHIGHERFORMALSEMIFORMALLOWERCASUAL
CLOSE

RELATIONSHIPDISTANT

If you are ever unsure which level to use, it is safer to use a semi-formal tone, because thisis appropriate for most business situations. However, think carefully about the content ofyour message. For example, if you are discussing a very serious topic or making a difficult
request, you may want to use a more formal tone.
In this course, you will learn formal, semi-formal and casual expressions for many types ofemail. However, remember to choose an appropriate level of formality before writing youremail.
v

EnglishCentral のご案内
本テキスト各ユニットの「Conversation」と「Supplementary Worksheet」で学習した会話音声は、オンライン学習システム「EnglishCentral」で学習することができます。
EnglishCentralでは動画の視聴や単語のディクテーションのほか、動画のセリフを音読し録音すると、コンピュータが発音を判定します。PCだけでなく、スマートフォンのアプリからも学習できます。リスニング、スピーキング、語彙力向上のため、ぜひ活用してください。
EnglishCentralの利用にはアカウントとアクセスコードの登録が必要です。登録方法については下記ページにアクセスしてください。
（画像はすべてサンプルで、実際の教材とは異なります）

https://www.seibido.co.jp/np/englishcentral/blended.html

見る
見る

本文内でわからなかった単語は1クリック
でその場で意味を確認
スロー再生

日英字幕（ON/OFF可）

学ぶ
学ぶ
音声を聴いて空欄の単語をタイピング。
ゲーム感覚で楽しく単語を覚える

話す
話す

動画のセリフを音読し録音、コンピュータが発音を判定。

日本人向けに専門開発された音声認識によってスピーキング力を％で判定
ネイティブと自分が録音した発音を聞き比べ練習に生かすことができます
苦手な発音記号を的確に判断し、単語を緑、黄、赤の3色で表示

vi

CONTENTS
Unit 1Introducing Yourself

1

Unit 2Introducing Companies

7

Unit 3

Explaining Your Role

13

Unit 4Introducing Products

19

Unit 5Checking Information

25

Unit 6

Giving Your Opinion

31

Unit 7Making Requests

37

Unit 8Asking Permission

43

Unit 9Making Invitations

49

Unit 10Making Appointments

55

Unit 11

Canceling and Rescheduling

61

Unit 12

Describing Locations

67

Unit 13

Looking after a Visitor

73

Unit 14Making a Phone Call

79

Unit 15

Taking Messages

85

Supplementary Worksheets

91

Useful Vocabulary List

106viiUNIT

1Introducing Yourself

GOAL 

Learn how to introduce
yourself to coworkers andbusiness contacts

Vocabulary
1 Vocabulary
Match the underlined words to the meanings.

1. I majored in English literature at university. ()2. I started a new job and my new coworkers bought me lunch. (3. She recently started working in the IT Department. (4. I have been assigned to the Sales Team. (5. “Nice to meet you.” “Same here.” ())))

A. the people you work with

B. part of a company

D. give someone a job or position

E. I feel the same way

C. studied

2 Listening

02

Listen to the conversation and choose the correct answer to each question.

1. Who is Tom?		
A. Miyuki’s manager

B. Miyuki’s coworker

C. Miyuki’s friend

D. Miyuki’s professor

C. Finance

D. Computing

C. Last year

D. This year

C. Accounting

D. Business Administration

2. Which area does Tom work in?		
A. Recruitment

B. Manufacturing

3. When did Miyuki graduate?
A. Three years ago

B. Two years ago

4. What was Miyuki’s major?		
A. Marketing

B. Media1

UNIT 1Introducing Yourself

3 Conversation

02

Practice the conversation with your partner.

Tom:

Hello. Are you new?

Miyuki: Yes, my name is Miyuki Hara.
Tom:It’s nice to meet you. I’m Thomas Davies, but please call me Tom.

Miyuki: Nice to meet you, too, Tom. Which department do you work in?
Tom:I belong to the Accounting Division. How about you?

Miyuki: I work in the Marketing Department. I have been assigned to the Social Media Team.
Tom:

Sounds interesting. So did you graduate this spring?

Miyuki: Yes, I graduated from Florida State University.
Tom:

What did you study?

Miyuki: I majored in Business Administration.
Tom:

Great. Well, I’d better get back to work. My coworkers are waiting for me. It was nicetalking with you.

Miyuki: Same here.

4 Useful Expressions
Complete the expressions with words from the conversation.

Telling people your name

Greeting someone for the first time

• My name is Miyuki Hara.
• I’m Thomas Davies.
• Please (1) ______________ me Tom.

• F: It’s a pleasure to meet you.
• S: It’s (2)to meet you.
• C: Good to meet you.

Telling people about your job

Telling people about your university• I (3) ______________ to the Accounting Division. • I (5) ______________ from Florida
State University.
• I work in the Marketing Department.
• I studied Business Administration.
• I have been (4) ______________ to the 		• I majored in Economics.
Social Media Team.
F=formal

5 Speaking

S=semi-formal

C=casual

Make conversations for the people in the chart below. Use the conversation above to helpyou.

Conversation 12

Conversation 2

Conversation 3

A• Elizabeth Brown (Liz)• HR Department• Jonathan Thompson (John)• Sales Division• Katherine Black (Kate)• R&D Department

B• Hiroshi Tanaka• IT Department• Database Team• Mikiko Hashimoto• Legal Department• Contracts Team• Nozomi Kagawa• Sales Department• Online Sales TeamReading
6 Reading

03

Read the article and choose the correct answers to the questions.

My first week at Google
So I am officially a “Noogler,” a new hire at Google!
On Monday, I arrived at the campus and went to theorientation to create my login details and have my phototaken for my employee ID. There was a long line of people waiting, but it was fine because
there were some musicians playing for us! I introduced myself to some other new recruits.
Some had just graduated from college like me, but others were moving to Google fromother jobs.
We had two days of orientation on Tuesday and Wednesday, where we learned all about
working for Google – and we also got to eat at some of the great restaurants on campus.
After orientation, I was assigned a mentor – a senior coworker from my department.
She took me to my desk and introduced me to the rest of our team. They were all reallyfriendly. I’m really looking forward to working with them.

1. What is the article mainly about?
A. Looking for a new job
C. Starting a new job

B. Applying for a new job
D. Helping a new recruit

2. What did the writer NOT do on her first day?
A. Talk with other new employees
C. Get a picture taken

B. Set up her username and password
D. Meet her team members

3. What did the writer do before working at Google?
A. She worked for another company.
B. She was a university student.
C. She was a musician.
D. She worked in a restaurant.
4. In the article, the word “hire” in paragraph 1, line 1 is closest in meaning toA. manager
B. recruit
C. mentor
D. training

3

UNIT 1Introducing YourselfBusiness BusinessWriting Email
7 Example
Read the SEMI-FORMAL email that Miyuki sent to introduce herself to her new coworkers.
Check ( ✓ ) the topics she includes.
agedepartment

hobbieshometown

team

university courseTo:
Subject:To:

allstaff@pc-news.com

Subject:

Nice to meet you all!

SEMIFORMAL

Hello everyone,
I hope you are well.
My name is Miyuki Hara. I recently joined the Marketing Department, and I have been
assigned to the Social Media Team. Let me tell you about myself. Prior to joining PC News, I
graduated from college with a degree in Business Administration. Outside of work, I enjoy
playing tennis and watching movies. I am really excited to be working here and I will try mybest to learn quickly!
Please let me know if there is anything I can do for you. I am looking forward to working
with you all.
Best regards,
Miyuki

Email Expressions
Useful Writing
8 Essential
Write F (formal), S (semi-formal), or C (casual) next to each expression in the chart.

4

Greeting people

Opening pleasantry

1. () Hello everyone,

4. () How’s it going?

2. () Dear all,

5. () I hope you are well.

3. () Hi guys,

6. () I hope this email finds you well.

Introducing yourself

Offering help

7. () Let me tell you about myself.

10. (8. () Please allow me to introduce myself.

9. () Here’s a little about me.

) Please do not hesitate to contact
me if...

11. () Please let me know if...

12. () Please feel free to ask if...

9 Writing Task 1
Choose the correct words and expressions to complete this FORMAL email from Miyuki toJames
To: Edwards, manager of the Sales Department.
Subject:To:

j.edwards@pc-news.com

Subject:

Introduction

FORMAL❶ Dear James / Dear Mr. Edwards,❷ I hope you are / I hope this email finds you well.

My name is Miyuki Hara. I recently joined the Marketing Department, and I have been
assigned to the Social Media Team. ❸ Please allow me to introduce myself / Let me tell you
about myself. Prior to joining PC News, I graduated with a degree in Business Administration.
Outside of work, I enjoy playing tennis and watching movies.
❹ Please do not hesitate to contact me / Please feel free to ask if there is anything I can dofor you. I am looking forward to working with you.
Sincerely,
Miyuki Hara

Writing your name
You should always write your first name at the end of an email. It is notnatural to only write your family name.
Contacting people for the first time:
Formal, Semi-Formal:		 Takashi Sato (first name then family name)
Casual:			 Takashi (first name only)
Contacting people you already know:
Formal: Takashi Sato (first name then family name)Semi-Formal, Casual: Takashi (first name only)

5UNIT 1

Introducing Yourself

10 Writing Task 2
To:

Choose the correct words and expressions to complete this CASUAL email from Miyuki toSubject:some coworkers that joined the company at the same time as she did.
To:

j.smith@pc-news.com, v.braun@pc-news.com, r.tanaka@pc-news.com

Subject:

Nice to meet you!

CASUAL❶ Dear all / Hi guys,❷ I hope this email finds you well. / How’s it going?

My name’s Miyuki Hara. I recently joined the Marketing Department and I’ve been assigned
to the Social Media Team. ❸ Let me tell you about myself / Here’s a little about me. BeforeI joined PC News, I graduated with a degree in Business Administration. Outside of work, I
enjoy playing tennis and watching movies.
❹ Please let me know / Please feel free to ask if there’s anything I can do for you. I’m looking

forward to working with you.
Best,Miyuki

11 Writing Task 3
Imagine that you just joined the Marketing Department at PC News. Write a SEMI-FORMAL
email to introduce yourself to your new coworkers.
To:
To:
Subject:
Subject:❶SEMIFORMAL

allstaff@pc-news.com
Nice to meet you all!

,I hope ❷.

My name is ❸. I recently joined the Marketing
Department, and I have been assigned to the Social Media Team. Let me ❹myself. Prior to joining PC News, I ❺with a degree in ❻. Outside of work, Iand ❽. I am really excited to be working hereenjoy ❼and I will try my best to learn quickly!
Please ❾you. I am looking forward to working with you all.
Best regards,❿6if there is anything I can do for