Activity topics"Plan 2015" : Status of our Efforts during the Fifth Year

"Plan 2015"
Action Plan for Recycling of Paper
Cartons for Beverages-Report on achievements during the fifth year-

Our four committees have promoted activities based on theaction plan.
1. General Affairs Committee(1)Promoting collection①Basic survey on paper carton recycling and calculation of
the collection rate
The committee has conducted a composition analysis of
mixed papers in Machida City to identify the quantity of
paper car tons disposed of as miscellaneous paper
products. The committee continues with the studies on thequantity of paper cartons in mixed papers in cooperation
with the Paper Containers and Packing Recycling Promotion
Council.
②Hosting of a regional conference for promotion of carton
recycling
The committee hosted a regional conference for promotionof carton recycling in Kitakyushu City, Fukuoka Prefecture
to discuss various problems related to enhancing thecollection rate.
③Partly in collaboration with JAMRA, the committee also
held discussion meetings and information exchange
meetings with the stakeholders.
(2)Development toward the next action plan "Plan 2020"(tentative name)
Four expert committees have conducted various activities
based on "Plan 2015". A working group has been launchedto establish the outline of the next mid-term plan "Plan2020" (tentative name) for the coming five year period from2016 to 2020.
2. Publicity Committee(1)Promotional and educational projects①Expansion of website
The committee held a study session two times on forestry
management inviting t wo base paper (raw paper)
manufacturers as lecturers in order to improve the contentsof our website.
②The committee worked to plan and edit the Annual
Report 2016.
(2)Collection promotion projects①The committee published "Milk Carton RecyclingNationwide Collection of 20 Cases (4th edition)".
We have collaborated with JAMRA when publishing thisOrganizational
Chart ofCOMCEI

2

Activity topics●"Plan 2015"

GeneralAssembly

Administrative
Board

Planning andSteering
Committee

booklet in order to organize the collected information andconfirm details with the source of case examples.
②We have installed half-size collection boxes, which havebeen created in cooperation with the General Affairs
Committee, at 20 locations including a convenience store inTama City.
③We created educational POPs for recycling incooperation with the General Affairs Committee, and put
them up in Uny Co., Ltd. and MaxValu Chubu Co., Ltd.
stores with their cooperation.
3. Event Committee(1)Environmental education and expansion of educational
activities through paper carton recycling①The committee hosted onsite lessons at four elementary
schools, and a recycling workshop in eight cities and storeswith the cooperation of JAMRA. The total number ofschools that conducted onsite lessons reached 50 (theschools conducted the lessons in December that will bementioned in the 2017 Annual Report) as did the number ofworkshops held.
②The committee also participated in local environmental
fairs including the Eco-Life Fair 2015 and Eco-products
2015.
(2)"Learn and Play" with Milk Cartons Contest
To commemorate the 15th anniversary of the contest, we
held a meeting to share ideas followed by a thank-you party
with teachers from elementary schools that have been
participating in the event for a long time.
4. Local Organization Board(1)Discover and support individuals who have potential tolead local paper carton recycling activities①The board worked to expand the recycling network toenhance the paper carton collection rate by providing
various panels to environmental events, and distributing
leaflets and original toilet rolls made of recycled paper at
event sites.
②The board supported regional voluntary efforts byproviding a variety of educational tools to the regional
environmental fairs participated by local companies andsupporters.
③The mail magazine published by the board has actively
communicated unique local events and introduced
promotional goods.

30th anniversary memorial meeting of JAMRA

It was a valuable meeting in which
JAMRA's 30-year history spanningfrom its pioneer days to the present
was outlined by its relevant parties.

[30th anniversary memorial meeting of JAMRA] October 15
The 30th anniversary memorial meeting hosted by JAMRA
and supported by COMCEI was held at Nakano Sunplazawith 98 participants from administrative institutions, local
governments, welfare organizations, citizen's groups,
industry groups, and business operators.
Ms. Hirai, Director General of JAMRA presented an outlineof the organization's history from when it was launched in1984 to the present, making references to the early days ofthe milk car ton collection movement, the national
conventions, collaboration with COMCEI, onsite lessons,and recycling workshops. Looking back, she said, shestarted this movement to educate children about theconcept of appreciating things around them.
In the congratulatory speech, Mr. Kishida, Chairperson of
COMCEI explained about cooperation with JAMRA, andthe current status and problems regarding paper carton
collection activities that are carried out based on "Plan2015", the action plan for recycling paper cartons used forbeverages.
Mr. Lee Chairman of Institute of Dairy Technology Korea
offered compliments about the carton collection activity thatis promoted based on a broader perspective of global
environment protection, and the forum that is functioning asa bridge between Japan and Korea. He said that he had
started onsite lessons in Korea because he was so
impressed by the ones he saw in Japan, and the lessons
have since spread widely throughout Korea. He hoped that
the Japan-Korea exchanges will continue in the future.
Then a panel discussion titled "The Past and Present of 30
or More Years Old Action Groups - Milk Carton Recycle
Movement" was held. First, the panelists were introduced.

DAICHI WO MAMORUKAI Co., Ltd. made a presentation of
their business of directly delivering chemical-free
agricultural products to their customers. They also referred
to influences of the nuclear meltdown at Chernobyl, therelationship bet ween milk car ton collection andenvironmental awareness, and their overseas activities. A
representative from Dynax Urban Environment ResearchInst., Inc. spoke about consultation and survey services
t h ey p rov i d e to l o c a l g ove r n m e n t s a n d re l eva n torganizations, and described an attempt to persuade staff
at a government office to hold an event for milk carton
recycling when the activity was not widely recognized.
A panelist from NPO Corporation Central recycling
campaign citizen's society reported about a grass-roots
summit that attracted 510 participants from 170 citizen's
groups. He said that milk carton collecting is a valuable
activity, and that what matters in terms of environmental
education is a caring attitude toward environment. NPO
Corporation, AO Lake Biwa, which has the slogan, "Towardsmiling faces of children and Lake Biwa", introduced
specific examples of activities they are promoting based onmembers' joint efforts and a caring attitude toward things
around us.
In the panel discussions and the following session in which
ideas were exchanged with participants, we obtained
precious information about the present status of paper carton
collection and future problems, interactions among theconcerned parties including administrative authorities, andabout the activities of JAMRA. We were again impressed bywhat is being implied by collecting milk cartons as well as
collaborations among the concerned parties.

Speech by the organizer, Ms. Hirai, Director General of JAMRA

Speech by the guest of honor,
Mr. Lee Chairman of Institute of Dairy Technology Korea

Each committee deploys energetic activities based on "Plan2015". Their activities are reported to and reviewed (asneeded, modified) by the Planning and Steering Committee
Meeting, which is attended by the chairman and vicechairman of each committee, and the Quarterly Steering
Committee Meeting, which is attended also by theadministrative board members.

Expert Committee
General Affairs
Committee

Publicity
Committee

Event
Committee

Local Organization
Board

Local Organization
Board members

Activity topics●30th anniversary memorial meeting of JAMRA

3

Activity topics

Regional conference for promotion of carton recycling

COMCEI held a local conference
to promote recycling throughsharing information with local
communities.

Regional conference for promotion of carton recyclingin Kitakyushu City, Fukuoka◆Date held : October 27, 2015
◆The conference was attended by 53 members from the Ministry of theEnvironment, local governments, citizen's groups, dairy product manufacturers,
paper carton manufacturing companies, and paper recyclers.

[Major reports and presentations on relevant issues]●The par ticipant from the Ministr y of the Environment
emphasized in their speech about the importance of carryingout recycling activities and educating children about recycling
in addition to information about the progress of revising theContainers and Packaging Recycling Law.
●COMCEI introduced its educational activities on paper carton
recycling, expansion of education regarding environmental
issues, investigative study projects, and three objects andspecific activities based on Plan 2015.
●Participant from local governments introduced the current statusof municipalit y collections at collection centers andsupermarkets, a new way of collecting milk cartons for school
meals that was launched this year, and the result of acomposition study on combustible waste. Other accounts in themeeting included a report from the Kitakyushu Activation
Conference on the development of "Eco-per" toilet rolls createdfrom used paper cartons, and utilization of donations of ￥1/
pack by a paper manufacturing company. Representatives fromvarious business sectors reported about a range of otheractivities such as onsite lessons, paper carton workshops, andrecycling activities.
●Presentations by officials from many local governments andlocal associations during the information exchange meeting
helped clarify the current status and problems regarding how toutilize "Eco-per" and difficulties of the base and groupcollections.
●The paper manufacturing company introduced their regional
education activities as the basis of recycling used papers,
including paper cartons. A representative from a used paper
wholesaler explained their measures to prevent mixing of paper
cartons with miscellaneous recyclable papers, and how they arepromoting an educational campaign program. In addition, a
representative from a recycled pulp manufacturer spoke about
how they are recycling paper cartons.
●JAMRA explained their educational activities on separating
paper cartons from miscellaneous recyclable paper and the
problems associated with the papers gathered via separate
collection are being exported.
●A representative from the survey company reported that aquantity of paper cartons that are exported are being mixed
with miscellaneous recyclable papers because both themunicipality collection and group collection are not so active in
the Kyushu district.
●Other points raised during the meeting included the following.
- It is difficult to identify the quantity of used paper cartons
because they are exported mixed with miscellaneous recyclable
papers.- They are exported rather than used in Japan because of theprinciples of the market economy such as differences in priceand quality.
- The quantity of available used paper cartons is limited.
Therefore, it is inevitable that they are mixed with miscellaneous
recyclable papers when bales are made.
We were able to obtain meaningful information about the area
characteristics of Kitakyushu during this meeting. It will greatly
help us in our future activities.

Locations of Regional Conference●Locations of Local Conference in 2015

Discussion meeting with recycled paper manufacturers

Present status and paper carton
recycling tasks have beenclarified.

[Discussion meeting with recycled paper manufacturers]
July 2
With the support of JAMRA, we hosted a discussion
meeting with home-use paper manufacturers in"Fujisanmesse" meeting hall in Fuji City, Shizuoka
Prefecture. The meeting was attended by 30 people fromrecycled paper manufacturers and used paper recyclers.
At the beginning, COMCEI explained that despite theincrease in the paper car ton collection rate, their
shipments to home-use paper manufacturers are falling.
COMEI asked for their ideas on how to further increase
the collection rate, which was the main agenda for the day.
Then JAMRA presented an outline of trends in paper
carton collection, use of the paper container identification
mark, and the current status and problems related topaper carton recycling that led to this meeting andsubsequent sharing of ideas. The position of COMEI
among various stakeholders in terms of paper carton
recycling as well as the importance of the recycling systemwere explained.
Recycled paper manufacturers reported that shipments ofpaper cartons to them are falling. They pointed out twocauses: One was the decrease in use of paper-carton
drinks and the other was increase in export of used paper
cartons.

Regarding exports of used paper cartons, some said alarge volume of them were being exported, while others
said export volumes of used paper cartons were not able
to be identified because they were mixed with othermiscellaneous recyclable papers. They gave the principlesof the market economy as the reason. Namely, the priceof home-use papers in the export destination is generally
higher than in it is Japan, as is the price of used paper
cartons.
Other discussion topics included how we should consider
the identification mark various car tons including
unbleached-paper based aluminum laminated cartons thatare increasingly used these days, what we should do toenhance people's awareness of recycling, and what weshould expect from the administrative body.
Paper carton recycling is built on efforts made by various
stakeholders who are attempting to deal with the issue
that the quantity of paper cartons is limited although they
are high-quality paper products. The attendants agreed tojointly promote paper carton recycling in the future.

A discussion meeting.

Meeting place "Fujisanmesse"●Hokkaido●Locations of Local Conference held in the past

●Aomori●IwateYamagata● ●Miyagi
Niigata●●Fukushima

Ishikawa●●GunmaNagano●●Ibaraki
Saitama●
Fukui●●Tokyo●Kanagawa
Gifu
Shimane●●
Kyoto Shiga ●Aichi●Chiba●●Okayama●●Shizuoka
Hyogo ●
●Mie
Hiroshima●
Osaka●

Kitakyushu●
Fukuoka●Saga●●●EhimeOita●Tokushima●Kochi●KumamotoRegional conference in Kitakyushu

4

Activity topics●Regional conference for promotion of carton recycling●Okinawa

Activity topics●Discussion meeting with recycled paper manufacturers

5Activity topics

Discussion meeting to promote recycling

An important forum to exchange
views on the current status andrecycling-related tasks among
relevant organizations.

[27th Discussion Meeting to Promote Recycling ofPaper Cartons for Beverages]
A discussion meeting to promote recycling of paper
cartons used for beverages was held on February 5 in the
Nyugyo Kaikan meeting hall in Kudanshita, Tokyo. A totalof 59 people attended from the Recycling Promotion
Section of the Ministry of Economy, Trade and Industry,
Office of Environmental Measures of the Ministry ofAgriculture, local authorities, citizen's groups, and NPO
associations.
Mr. Nakamura (then), Chairperson of COMEIC explainedin the opening speech about the background of paper
carton recycling and the voluntary action plan, "Plan2015". He then explained the meaning of this discussion
meeting. A participant from the Ministry of Economy, Tradeand Industry explained that the Recycling Law was now
achieving a measure of legitimacy thanks to collaborative
efforts made by the organizations concerned, and that heexpected more active discussions would be developedthat focus on reducing and recycling. The participant from
the Ministry of Agriculture, Forestry and Fisheries said, in
relation to recycling of food containers and packing, thatthe recycling system must be improved to protect foodsafety and also to respond to changes in social structuresdue to the country's low birth rate and the long average
life span of citizens.
The Chief of the Secretariat of COMCEI presented
information about activities that were developed based on"Plan 2015" and results from the basic survey on thepresent status and trends of beverage paper carton
recycling. Each of the four expert committees also
reported their activities. Ms. Hirai, Director General of

JAMRA introduced cases of group collection at Mandai
Co., Ltd. mass merchandise store in Higashi Osaka City.
Referring to the Nationwide 20 cases, the representative
pointed out the current status and problems related topaper carton collection being experienced by local
governments.
The chairman of the residents' association of Osaki West
City Towers reported that residents have positively
participated in paper carton collection thanks to collection
boxes installed on each floor. The association gave toilet
rolls to residents in exchange for paper cartons theybrought in during the Thanks Fair. The participant fromMEGMILK SNOW BRAND Co., Ltd. reported on theirinternal activities that include achieving a paper carton
collection rate of over 50%, ensuring installation of acollection box at every plant, and utilizing COMCEI tools
at company events.
During the discussion, a recycled paper manufacturer
expressed concern about the increase in exports of usedpaper cartons and the potential for a subsequent raw
material shortage in Japan. A person from the tradeassociation for used paper recycling businesses proposed
watching and identifying structural changes such as a
global increase in demand for used papers, and fallingyields. At the end, COMCEI reported that it is receiving
the cooperation of the Paper Containers and Packing
Recycling Promotion Council in determining the quantityof paper cartons being mixed with magazines and othermiscellaneous recyclable papers. COMCEI said one of
their major activities is to enhance people's awareness ofthe separate collection, and declared it will keep facilitatinginteractions with the relevant organizations.
At the end, COMCEI reported that it is receiving thecooperation of the Paper Containers and Packing
Recycling Promotion Council in determining the quantityof paper cartons being mixed with magazines and othermiscellaneous recyclable papers. COMCEI said it is oneof their major activities to enhance people's awareness tothe separate collection, and declared it will keep facilitatinginteraction with the organizations concerned.

Onsite lessons on milk carton recycling

At a children's place of learning.
"Onsite lessons" are welcomed
every year at elementary schools
across the country.

In 2015, in collaboration with JAMRA, the Committee held
"Onsite Lessons on Milk Carton Recycling" at elementary
schools across the country.
Content of onsite lessons[Aomori City Izumikawa Elementary School, Aomori
Prefecture] September 17
Some of the Grade 3 to 6 students at this school arepracticing milk carton recycling activities triggered by
the paper carton collection boxes that were installed
by a dedicated environmental protectionist about four
years ago. Before school meal is served, children
other than those who have been tasked with serving
school meals cut open the milk cartons that were
washed yesterday and dried up to the current day,and put them into the collection box. After lunch,children rinsed milk cartons with water and put themin an empty turning them upside down to dry. (Ninety
one fourth graders attended the lesson)- Lecture "On resources and forestry management"and "Milk cartons are a valuable resource"- Viewing and listening "Milk Packn's Expedition" DVD- Demonstration "Making postcards from handmade
paper (using pulp from milk cartons)"- Question corner "Recycling explanation panel"[Koshigaya City Obukurohigashi Elementary School,
Saitama Prefecture] June 20
This elementary school held an "Eco festival" in theEnvironmental Month of June. COMCEI was invited
to support the festival with onsite lessons as one of
the companies and organizations that work actively
on environmental issues.
We told children to peel off polyethylene film from milk
cartons. Then cartons were then torn to pieces andput into a blender. After blending, we show them white
pulp fibers of the cartons to let them know why milk
cartons must be separately put out. (140 children
from all grades attended the lesson.)

They are drying milk cartons after rinsing.

[Fukuyama Cit y Hikino Elementar y School,
Hiroshima Prefecture] October 1
After drinking milk that was part of their school meals,
all children at this school routinely wash, open anddry the milk cartons. A collection box installed in frontof each teaching room was full to the brim with milk
cartons. They were surprised to learn from the lecture
how carton collection methods differ between Japanand overseas countries. They realized the importanceof the recycling activities they carry out. (Forty six
fourth graders attended the lesson)

Children are peeling off polyethylene film.

Collection boxes full to the brim with milk cartons.
Speech by Mr. Nakamura, Chairperson of COMCEI (then)6

Activity topics●Discussion meeting to promote recycling

Stakeholders

Activity topics●Onsite lessons on milk carton recycling7

Activity topics

Milk carton recycling workshop

An enjoyable workshop where theparticipants can learn about thecurrent status of recycling andexperience it first hand.

COMCEI holds a milk carton recycling workshop every
year aimed at boosting consumers' understanding of
the current status of paper carton recycling and forestry
administration in terms of securing materials for paper.
The workshop also raises consumers' attention to milk
carton collection through practical teaching.

8

Content of onsite lessons- Lecture "On resources and forestry management"and "Milk cartons are a valuable resource"- Viewing and listening "Milk Packn's Expedition" DVD- "Making postcards from handmade paper (using
pulp from milk cartons)" and "disassembling milk
cartons by hand"- Question corner "Recycling explanation panel"[Yokoshibahikarimachi, Chiba Prefecture] July 23[Sagamihara City] July 31

COMCEI held, in collaboration with JAMRA, "Milkcarton recycling workshop - Let's create original
postcards" as part of the Summer Holidays Children's
Science Seminar at Yokoshibahikarimachi Libraryattended by 27 children and six parents. They haveenriched their understanding about paper cartons
through the lecture presented by Ms. Hirai, Director
General of JAMRA, "Milk Packn's Expedition" DVD,
disassembling milk cartons by hand, and making
postcards from handmade paper.

The workshop was held as part of the events held at
Hashimotodai Recycling Square. Ms. Hirai, Director
General of JAMRA stated that she first began
recycling when she realized it is a waste to discard
used milk cartons in a country like Japan that has
scarce natural resources. Recycling has since growninto an activity that is practiced throughout the world.
Attendees tried various measures for layout of
postcards they have created from handmade papers.

[Shimizucho, Shizuoka Prefecture] August 4[Atsugi City] August 26

Our recycling workshop, which was held as part ofthe events hosted by Shimizucho Regional Exchange
Center, was attended by 33 elementary school
children in grades 3 to 6. These children from
Shimizucho elementary school skillfully disassembled
milk cartons by hand because they do this every day
after school meals. The COMCEI staff held a study
session in the student’s free time so that they could
learn more about paper cartons and the raw materials
that made up a cartons in front of them.

In the parent-child workshop held at Atsugi Citizens'
Exchange Plaza Atelier, a multi-purpose exchange
facility, used milk cartons brought by participants
were exchanged with toilet rolls. They seemed to havefun as shown by the various questions asked in the
run-through of paper carton recycling, which wasdemonstrated using recycled exhibits. It will likely
become a lasting memory of their summer vacation
along with the postcards made from handmade
paper.

You can open milk cartons cleanly and quickly by hand.

An original postcard made from handmade paper.

[Nishitokyo City] August 20[Shinagawa Ward, Tokyo] November 15
We h ave s u p p o r te d t h e s e c o n d " Re c yc l i n g
Thanksgiving" held by Osaki West City Tower
Management Association and Residents' Association
with an educational campaign on milk car ton
recycling. We were able to interact with residents
through various events such as exchanging theirused milk cartons with toilet rolls, quizzes, survey
interviews, making postcards from handmade paper,and a recycling workshop.

Study on recycling with the panel.

Eagerly listening to the lecture.

She is very gently placing a picture while holding her breath.

We held an annual milk carton recycling workshop at EcoPlaza Nishitokyo. After a lecture by Ms. Hirai, Director
General of JAMRA on forestry management, along withspontaneous quizzes, they enjoyed "Milk Packn's Expedition"
DVD and the experience of disassembling milk cartons byhand. In making postcards from handmade paper, they havesucceeded in creating original postcards for themselves
although some children seemed to have difficulty in choosing
a design. Forty four elementary school children and 20
parents took a ceremonial photograph at the end of theworkshop.

Making postcards from handmade paper!

Beautiful postcards are made from handmade paper.

Original postcards were created.

Activity topics●Paper carton recycling workshop

Activity topics●Paper carton recycling workshop

9Activity topics

Eco-Life Fair/Eco-Products 2015

Raising awareness regarding
importance of recycling.
Participants disassembled milk
cartons by hand and made paper.

"Learn and Play" with Milk Cartons Contest

COMCEI booth was busy every day.
We participated in one of the largest
environmental exhibitions in Japan.

[Eco-Life Fair 2015] June 6 and 7[Eco-Products 2015] December 10 to 12

The Eco-Life Fair is held every year in June Environmental Month - in Yoyogi Park in Shibuya,
Tokyo. The event is primarily hosted by the Ministry of
the Environment. COMCEI has been participating inthis event, which celebrates its 26th anniversary thisye a r, f ro m 2 0 0 7, a n d t h i s ye a r wa s t h e 9 t hpresentation we have made. This two-day event drew
many visitors thanks to fine weather, and 524 guests
in total dropped into our booth.
We played tr ivia, and demonstrated creating
accessory pouches using used paper cartons andmaking postcards from handmade paper in the booth.
In the workshop tent, visitors enjoyed events such
"Milk Packn's Expedition" DVD, quizzes about paper
car ton recycling, and disassembling used milk
cartons by hand. We believe many of the visitors wereinterested in paper carton recycling.

The largest environmental exhibition in Japan, "Ecoproduct Exhibitions", has been held every year since
1999, and 2015 marks its 17th anniversary. COMCEI
participated in this exhibition along with the Milk
Carton Recycle Mark Promotion Council.
A total of 169,118 visitors attended the exhibition, and
1,939 people visited the COMCEI booth and took
part in events. Various events were hosted in thebooth including an "Environmental panel table" that
explained the rules of paper car ton recycling,educational materials such as "Story of Waste" were
distributed, and a workshop on "opening milk cartonsby hand" was held. In addition to the above, visitors
tried making postcards from handmade paper, an
activity co-hosted by JAMRA. Through the various
exhibitions and activities, we had an opportunity to
deepen visitors’ understanding of paper car ton
recycling and enhance their cooperation in thisactivity.

Grand Prize went to "Milk Phoenix"
by Yuri Takada

Two thousand, eight hundred and t wenty eightelementary school children participated in the 15th
"Learn and Play" with Milk Cartons Contest 2015.
Among the many impressive creations, the following
seven prize-winning creations were selected throughimpartial examination. Congratulations.

The Grand Prize went to "Milk Phoenix" by Yuri Takada, a
5th grader at an elementary school in Chiba Prefecture. The
power of her idea of seeing a phoenix in a milk carton thatrises in various forms, and her ability to form a shape fromthe idea using her inquisitive mind and knowledge stood out.
The awards ceremony marking the prize-winning creations
was held in the COMCEI booth at "Eco-Products 2015" on
December 12. The diplomas, shields and sub-prizes werehanded out to award winners by the Chairman of the Review
Board, Mr. Zeniya (Executive Director of Tokyo National
Museum), Mr. Kishida (Chairperson, COMCEI), and otherrev i ew b o a rd m e m b e rs . C o m m e m o r a t i n g t h e 15 t hanniversary of the contest, the Review Board awarded a
special prize to the elementary schools and a teacher that
acted as intermediar y in introducing many children’s
creations over the years.
The prize-winning creations are introduced on COMCEI’s"Milk Packn's Expedition" website for children.

≪Prize-winning creations≫◆Grand Prize "Milk Phoenix"
Yuri Takada (5th grader at Narashino City Mimomi Elementary School)◆Award for Excellence "Carrying my Dream"
Yukio Hata (5th grader at Wakayama City Santa Elementary School)◆Award for Excellence "Chameleon"
Hiroto Higashihara (3rd grader at Suita City Furuedai Elementary School)◆Prize of National Primary/Junior High schools
Environment Teachers' Association "Straw Hat"
Saki Ueda (4th grader, Yokohama City Mitsukyo Primary School)

Grand Prize creation "Milk Phoenix"
Yuri Takada◆Prize of Japan Dairy Industry Association"Transformation of Milk Carton"Ami Hino (2nd grader at Takayama City Enako Elementary School)◆JAMRA Prize "My Brother's Fancy School Bag"
Ayaka Tajiri (2nd grader at Kakogawa City Kakogawa Elementary School)◆COMCEI Prize "Ancient Dinosaur"
Koji Aihara (4th grader at Yokohama City Nokendai Elementary School)

Grand Prize winner Yuri Takada
Creation of accessory pouches was popular among visitors

Explanation by use of environmental panel table≪Special Prize≫
Awarded schools or teachers- Munakata City Akama Elementary School, Fukuoka Prefecture- Sakura City Nishishizu Primary School, Chiba Prefecture- Gujo City Takasu Elementary School, Gifu Prefecture- Uda City Haibara Elementary School, Nara Prefecture- Teacher Junko Hazu (Saitama City Oosato Higashi Elementary
School, Saitama Prefecture)

Challenging quizzes about paper cartons

10

Activity topics●Eco-Life Fair/Eco-Products 2015

At the workshop

Awards ceremony held at "Eco-Products 2015" at the COMCEI booth

Activity topics●"Learn and Play" with Milk Cartons Contest

11Activity topics

Composition analysis of paper cartons/Other activities

We have conducted a composition
analysis of the relevant resources
to lear n the current status ofseparation and disposal.

COMCEI and JAMRA have started
to collaborate with commercial
facilities.

[Composition analysis of paper cartons in Machida City][Collaboration with a commercial facility - Nitori Mall
Sagamihara]

Municipalities that promote paper carton collection
release separate-and-dispose rules for rubbish via
pamphlets and website. However, paper car ton
collection in general is not being carried out 100%
successfully at present because a certain volume ofthem are separately disposed of while being mixed withmagazines and other miscellaneous recyclable papers.
These municipalities are collecting paper cartons basedon the released separation rules. However, there arecertain towns and cities where paper carton collection
volume is fairly low compared in relation to their
populations. Referencing a survey (2013) by the Ministryof the Environment, we chose Machida City as thetarget, and with cooperation of the city, conducted asurvey to determine the actual status of separate-anddispose of paper cartons.
Under the midsummer sun, we started analyzing thecomposition of used papers in a garbage truck in the
Machida Recycling Culture Center.
At first, waste papers looked like they had been
separated in an appropriate manner into cardboard
boxes, magazines, other miscellaneous recyclable
papers, and paper cartons. Then we began to find many
paper cartons in the bags containing miscellaneous
papers. This created within us a renewed sense of theimportance of correct separation methods.
This analysis was very important for us to learn how
paper cartons are actually disposed of.

On March 7, as part of "Operation Sagamihara Trash
DE71", we held a workshop titled "Let's create greetingcards with milk cartons!" at Nitori Mall Sagamihara
mass merchandise store. We believe about 300
participants including those who only took part in a quiz
realized that paper cartons are excellent resources.

We created POP cards for in-store
use[Creation and utilization of in-store POP cards]
We have created educational POP cards for paper
carton recycling and, with cooperation of large
supermarket chains Uny Co., Ltd. and MaxValu
Chubu Co., Ltd., displayed them on store shelves.
These cards tell consumers in an-easy-to understandway using “Milk Packn” that small (500 and 200 ml)
containers can be recycled if they carry the "paper
packages" marking, and that collected milk cartonsare recycled into various product such as toilet rolls.
Then the design was revised to attract more attention
to the store, and posted on store shelves in Uny Co.,
Ltd. to educate consumers.

Half size collection boxes were
installed. A fabric quiz panel was
also prepared.

[Promotion of activities with half-size paper carton
collection box]
We are promoting use ofhalf size paper car ton
collection boxes that can be
i n s t a l l e d i n a re a s w i t hlimited space. Thanks toadvice received from Tama
City, this type of box are
installed at many
convenience stores in thecity to promote paper carton
collection.
If you are interested,"Paper carton collection box"
contact the Secretariat of
installed
COMCEI.
(22 cm wide x 47 cm deep x 86 cm high)[Update of quiz panel]

Paper making corner crowed with visitors[Collaboration with "LaLa Garden Nagamachi" massmerchandise store]
As part of an environmental event, we co-hosted a paper carton
recycling promotion campaign on September 5 and 6 at a
community-based "LaLa garden Nagamachi" mass merchandise
store in Sendai.
The campaign presented a variety of events for visitors including
exchanging six paper cartons with a box of tissue paper madefrom recycled paper cartons, the experience of making paper byhand, quizzes, and an introduction to the recycling through theuse of samples of products made out of recycled paper cartons.

POP card created for in-store use

Second edition

We created a new easy-to-hang fabric panel in placeof the current hardboard panel that has been used fora long time in recycling events to ask visitors
questions on paper carton recycling. This new panel iscompact and easier to carry than the conventional
hard panel.
Please use it for regional recycling events and otheractivities. If you are interested in using it, pleasecontact the Secretariat of COMCEI.
(60 cm wide x 90 cm high)A panel kit set

Composition analysis
Simply assemble it

Visitors learned the flow of paper carton recycling

12

Activity topics●Composition analysis of paper cartons/Other activities

Activity topics●Other activities13