2024 BRAND GUIDELINES#RIGOROUS #IMPARTIAL #INFLUENTIAL

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IMPORTANT
These brand guidelines are to ensure that the IWC brand is marketed in an appropriate and consistentstyle.
It is essential that the heritage, quality and reliability of one of the wine world’s leading brand names
is upheld in all circumstances.
This information has been designed to help you present your IWC award or medal according to thesebrand guidelines.
Please read these guidelines carefully before using the IWC logo or medal/points logos.
Any infringement or misuse will be prosecuted.
Thank you in advance for your cooperation2

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Index

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Brand Identity
International Wine Challenge® Logo & Variations
2024 Medal Logos
2024 Points Logos
Terms of Use
Registered Trademark

page 4-5
page 6page 7page 8page 9-10

Brand Application
Medal/Points Logo – Stickers
Medal/Points Logo – Digital
Medal/Points Logo – Colour References
Medal/Points Logo – Media

page 11-12
page 13
page 14page 15

Contact Details

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Brand Identity
International Wine Challenge® Logo & Variations
The IWC has a Master Logo and a number of variations of this logo.
The IWC Master Logo is the generic, undated ‘International Wine Challenge®’ grey ring.
The Master Logo can be used by all those wishing to promote the competition and its
attributes.
A variation of the Master Logo is the Dated Master Logo. We recommend that journalists andthose wishing to discuss or promote the competition use this logo.
Medal Logos are a further variation of the Master Logo with the addition of the name of the
medal awarded and the word ‘Winner’. We highly recommend that wine producers andmerchants use these logos to promote their award winning wines.
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Brand Identity
International Wine Challenge® Logo & Variations

MasterLogo
5

Dated MasterLogo
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Brand Identity
2024 Medal Logos

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Brand Identity

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Brand Identity
Terms of use

Winners of an International Wine Challenge® medal are entitled to promote their wine using
the appropriate medal logo.
Winners of vintage wines are granted a non-exclusive, non-transferable license to use theIWC award logo in connection with their wine for a period of 3 years from the date of theaward.
Winners of non-vintage wines are granted a non-exclusive, non-transferable license to use
the IWC award logo in connection with their wine for a period of 1 YEAR ONLY from the dateof the award.
The IWC logo remains property of William Reed Business Media Ltd and any unauthoriseduse, reproduction or alteration of the International Wine Challenge®logo, medals or trophies
is strictly prohibited.
Should any medal or trophy logo be used for promotional purposes (i.e. on printed material
or on TV/radio advertising), the award must be attributed to the IWC and its sponsors.
The IWC logo, medals and trophies logos are available in digital and hard copy form.

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Brand Identity
Registered Trademark
This is the IWC logo. It is a trademark of William Reed
Business Media Ltd registered in the European Union.
It must be used in PRECISELY this form, wording andcolouring to be described as our registeredtrademark and must display the registered trademark
symbol ® when used in the European Union.
The logo should not be used in any other form as it
will then prejudice our rights in the registeredtrademark.
Outside of the European Union the logo must display
the trademark symbol™.

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Brand Identity
Registered Trademark
The words ‘International Wine Challenge® are a trademark of William Reed Business Media Ltd
registered in the European Union. When the words are used in the EU the registered trademark
symbol ® must be used beside the words.
Outside of the EU the words must display the trademark symbol ™.
Any variations on the logo, e.g. to mark a trophy award, may also display the symbol ™.
As the owner of these trade marks William Reed Business Media Ltd can commence legal
proceedings for trademark infringement to prevent unauthorised use of the trademark.
When the IWC logo is used in the EU it must display the registered trademark symbol ® within
the logo. Outside the EU the IWC logo and wording has an unregistered trademark status. Thelogo must therefore display the trademark symbol™.
Although unregistered outside of the EU, the logo and wording are still protected under British
law and must not be used without prior consent from the IWC.
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Brand Application
Medal Logo – Stickers
The IWC medal logo can be supplied in sticker format, in rolls of 1,000 or 5,000.
Stickers are highly recommended for versatility of positioning.
Stickers are manufactured using high-shine foils to maximise your sales opportunity.
Rolls of 5,000 can be provided left or right-aligned for machining or hand sticking. We recommend
purchasing rolls of 5,000 when machining.
IWC medal stickers can be purchased for wines that have won a medal in the IWC 2022, 2023 and2024 competitions. All medal stickers are undated.

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Brand Application
Points Logo –Stickers
IWC points logos can also be supplied as high-shine, foil stickers in rolls of 1,000 or 5,000.
Rolls of 5,000 can be provided left or right-aligned for machining or hand sticking. We recommend purchasing rollsof 5,000 when machining.
IWC points stickers can be purchased for wines that have won a medal in the IWC 2022, 2023 and 2024
competitions. All points stickers are undated.

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Brand Application
Medal/Points Logo –Digital
For producers wishing to incorporate the medal on their bottle label, please email
IWCmedal-artwork@wrbm.com for the required artwork licence. Medal Logos canbe supplied in high resolution JPG, EPS or PNG format to IWC artwork licenceholders
Medal/Points logos incorporated on bottle labels can be resized to fit with theoverall design but must not be altered in any other way.
The printed logo must have a diameter no smaller than 23mm.
23mm

23mm

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Brand Application
Medal/Points Logo –Colour References
The IWC medal/points logo colours must be used when recreating the logo forpromotional material.
Note that these colours can alter dramatically depending on the material type andcolour they are printed on.

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Medal Awarded

CMYKRGB

HEX

TrophyC: 11 M: 23 Y: 100 K: 0

R: 233 G:190 B: 0

#E9BF00

GoldC: 11 M: 23 Y: 100 K: 0

R: 233 G:190 B: 0

#E9BF00

Silver

C: 33 M: 26 Y: 25 K: 0

R: 185 G: 183 B: 184#B9B7B8Bronze

C: 17 M: 65 Y: 99 K: 4

R: 204 G: 106 B: 24#CC6A18

Commended

C: 79 M: 31 Y: 22 K: 0

R: 36 G: 140 B: 176#248CB0Great Value

C: 4 M: 100 Y: 100 K: 1

R: 227 G: 6 B: 19#E30613

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Brand Application
Medal/Points Logo –MediaThe IWC permits the use of theInternational wine Challenge
medal/points logo on all forms ofadvertising including TV,
newspaper, magazine and online
media.
Prior consent to use the IWC
medal/points logo is not required.
However, it is essential that therequirements outlined in the Brand
Guidelines are adhered to.
If clarification of any of the points inthis document is needed pleasecontact the IWC directly. Seecontacts page for details.
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Contact Information

Sarah Wibling
Brand Manager
e: sarah.wibling@wrbm.com
t: +44 (0)1293 610275

Kate Labate
Head of Partnerships
e: kate.labate@wrbm.com
t: +44 (0) 1293 846511
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