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DIGITAL ASSETMANAGEMENTEDITIONTOP
DIGITAL ASSETMANAGEMENT SOLUTIONSPROVIDER2022

Visual Processing Japan

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TOP 10Visual Processing Japan

DIGITAL ASSETMANAGEMENTSOLUTIONS PROVIDERS - 2022

Harnessing the True Value of a Digital AssetP

eople of the internet era prefer to shop online. As simple
as this preference is, maximizing the value from such
online revenue streams is easier said than done, largely
owing to the lacklustre people engagement scores and thelack of efficient asset management functions. Thought leaders
such as Visual Processing Japan (VPJ) have identified thesepromising revenue streams and garnered a comprehensive
understanding of target audiences across these regimes, thereby
helping clients create quality content and deliver appropriate
marketing campaigns for the masses.

Hiro MimuraWith a clear vision to energize Japanese companies, HiroMimura, founder of VPJ, designed a standalone DAM platform—
CIERTO—to help Japanese businesses overcome their enterprises'
sales & marketing content management issues. In this effort, thecompany assists clients in eliminating some of the most prevalentcontent creation hindrances, such as information redundancy

CIERTO centrally manages various sales
promotion materials including productphotos, CG images, and other required
documents, and enables both local
and overseas branches to acquire thecontents at any time in realizing timely
sales promotion
caused by multiple transfers of documents amongst stakeholders.
Often, marketing personnel are found to use a wrong file during
final delivery or misplace an essential piece of information due tolapses in the content production workflow. VPJ's resolution to thismultifaceted conundrum is undoubtedly noteworthy.

Built to offer counter mechanisms that can address brandmanagement through multi-channel promotions, CIERTO
empowers content creators with tools to directly mountand access files from a data source on the cloud. Besides
offering standard features such as file conversion, metadatamanagement, data delivery, and support for integration withother applications, the DAM solution provider also allows
link sharing, data archiving, and other customizable actions
based on client requirements. For retailers and manufacturers
with a product that comes in various sizes, colours, text data,or combo packages, CIERTO includes a pre-installed productinformation module and API library. The add-on enables users
to easily distribute the content (including metadata) to EC/
CMS such as EC Cube, Shopify, and WordPress in a desired
form through the CIERTO+ module which is the supported
PIM system.
One large enterprise using CIERTO for several years
is famous camera lens maker, Tamron. From the beginningof a production process until the completion of promotional
materials such as catalogues and websites, the photonics
major uses CIERTO to share all files to and from their teammembers in Japan and overseas the entire workflow within asingle DAM system. "CIERTO centrally manages various sales
promotion materials including product photos, CG images, andother required documents, and enables both local and overseas
branches to acquire the contents in realizing timely sales
promotion," comments Mimura.
Since 2002, having found tremendous success in its initial
years as a partner of Xinet to design and develop DAM solutions,
VPJ has worked with every sector of the content production
arena, from printer and ad agencies to media content creators.
Alongside Xinet, an AFP solution vendor for UNIX-based
systems, VPJ also assisted in designing and developing Japan's
first enterprise DAM solution Xinet WebNative Venture before
releasing its proprietary DAM platform.
The company attributes its success in the Japanese market
by highlighting the ability to quickly gather relevant knowledge
in localizing the platforms to address even the toughest ofchallenges in a constantly evolving marketplace. Gaining
recognition in the Japanese Enterprise Circuit, VPJ in 2019 won
the Comprehensive Grand Prix at the ASPIC Cloud Awards,
an event sponsored by the Ministry of Internal Affairs andCommunications. Highly acclaimed by most Japanese players,
VPJ is looking for potential partners to expand its overseas
operations to cover a wider area of the APAC region.