Media Guide 2022
Cityscape™
May 2022

Cityscape™

Cityscape™
Outdoor spread of the network covering the nationwide

43cities
Top 20 included

5,900435m

Faces / Screens

Impressions*(2 weeks / FM15-69)

42
Digital Screens(3 cities)

3*KDDI Location Analyzer July-December 2019 Average

Cityscape™
One-stop coverage of 43 cities, including the top 20
Hokkaido

Tohoku

Kanto

Upper Koshinetsu
Hokuriku

Sapporo（142）Asahikawa（24）Hakodate（8）TokaiSendai（222）

Maebashi（10）Takasaki（4）Saitama（22）Kinki
Chiba・Kashiwa（48）Tokyo（1411）
Tokyo Digital （10）Yokohama（716）
Yokohama Digital （23）Kawasaki（109）
Kawasaki Digital（9）Sagamihara（20）Fujisawa（34）Yokosuka（41）Nagano（24）Niigata（105）
Toyama（111）

Red text : Top 20 Population
Figures in parentheses are the number of media surfaces in each city.
As of January 3, 2022

Shizuoka（72）Hamamatsu（76）Nagoya（500）
Toyohashi（6）Gifu（20）

Chugoku

Shikoku
Kyoto（466）
Osaka・Higashi-Osaka（370）
Sakai（28）
Suita（12）Kyusu
Kobe（311）
Nishinomiya（62）Nara（16）
Wakayama（20）Okayama（64）Kukrashiki（8）Hiroshima（231）
Fukuyama（16）Takamatsu（11）Fukuoka（497）
Kitakyusyu（122）
Oita（38）
Nagasaki（10）Kumamoto（26）Kagoshima（80）Cityscape™
Network development to meet a wide range of needs
Power Network
Efficiently maximizes reach to awide range of consumers.
Provides uniform media value with 4-8
networks in 43 cities nationwide.

Digital Network
Large-sized digital signage concentrated
in the best locations. Expanded in Tokyo,
Yokohama, and Kawasaki, with plans forfurther area expansion in 2022.

Targeted Network

Taylor Made Network

Focus on the trending segments of leading
consumers. Select the best locations that
efficiently cover the demographic with highpurchasing power and willingness forshopping

Data-driven selection of the best locations
to fit your marketing needs. Maximize
audience conversion and increase returnon investment.

Power Network
One-stop coverage of 43 cities
nationwide, including the top 20.
We provide a wide reach and ahigh number of contacts in thecenter of high-traffic cities.

6

Targeted Network

Targeted

Premium
locationsBest locations
in town

Tokyo/Osaka/Nagoya

Selected from premium
areas with high land prices

Intensive coverage of shopping
areas with a concentration of luxury
shops and department storesCovers the top 3 cities.

FM 30-50’s
High Income Group
Business executives
Trendsetters who enjoy
urban lifestyle

Tokyo: 50 x 4 slots
Osaka: 21 slots
Nagoya: 27 slots

Digital Network
Area is expanding in addition toTokyo, Yokohama, and Kawasaki

Tokyo Digital Network

Yokohama Digital Network

Kawasaki Digital Network

Ten screens are installed inhigh-traffic locations, mainly in Shibuya
and Shinjuku.

A network with 23 panels, covering all of
Yokohama's representative landmarks,
including Yokohama Station, Sakuragicho,and Chinatown.

Nine panels are concentrated around thestation, which is heavily trafficked on bothweekdays and holidays.

Taylor Made Network
Selection of the best locations
that fit your marketing needs
based on location database.
Maximize audience conversion
to maximize return oninvestment.

マーケティングニーズにフィットするベストロケーショ
ンをデータに基づいてセレクション。オーディエンス
コンバージョンを最大化して投資効果をアップ。
TARGETPROFILETARGET
INSIGHTSLOCATIONPROXIMITY

Taylor Made
Data-driven prefix packages

Business TM Preset
Selected areas with manybusinessmen. Efficient approach todecision makers.

School TM Preset

HOW? WHO?
TRAFFICTARGETPROFILE

WHERE?

Select areas with many students.
Ideal for recruiting. Also in FMCG forstudents as active consumers.

Drugstore TM Preset
Select media in proximity to stores.
Can be combined with areas of highspending.

LOCATION

Respond to individual requests
Best locations are proposed by planningaccording to marketing targets.