Medium Document

2019T J A PA N H O T T O P I C S 2 0 1 9

T JAPAN Hot Topics 2019
T JAPAN’s Tie-up Ads are in the News!
Tie-up ads started in the spring of 2018. The innovative approach that utilizes editorial techniques is proving popular.
Be sure to make use of T JAPAN’s sophisticated and exclusive page designs.

Conditions for Tie-up Placement
to clients who make a commitment to pre-order tie-up ads for 2019.
1 Limited
Advertisers who, in 2019, place ads comprising the same or greater number of pure advertising
real pages as in 2018. Alternatively, advertisers placing new orders for pure advertising canapply for tie-up ads over the scope of the number of pages pre-ordered in 2019.
Advertisers placing orders for a feature tie-up ad (4cl5d) with the T JAPAN Editing Department in

2 the Asahi Shimbun main paper can simultaneously conduct a tie-up for up to 4 pages in T JAPAN.
( * Placing ads in T JAPAN will incur a separate charge)

The tie-up production fee is 500,000 yen per page.(Overseas reportage will incur additional charges)
Reprinting in T JAPAN WEB is available.（Please inquire about details）● Tie-ups can be conducted from 2 pages.
● Serial tie-up ads are also possible. However, ads are only possible from 2 pages per edition.
● Throw-in pamphlet (8 pages or more, up to 300g) tie-up ads can also be conducted.
However, the T JAPAN logo cannot be placed in such pamphlets.
● The maximum number of tie-up ad pages per edition is 32 (not including throw-in pamphlets).
Orders will be handled on a first-come-first-served basis.
● Based on our agreement with The New York Times Company, we may refuse placement of tie-up advertisements.
Moreover, we may request that page contents and design be changed according to that company’s policy.
● We cannot accept any designations concerning page allocation (front matter, adjacent articles, etc.).
Please leave to the discretion of the editing department.
● There is no lifting of tie-up ads to the T MAGAZINE home country version.
● We will always print “T JAPAN PROMOTION” on the pages.
●●*This information is current as of October 2018. Contents may be subject to revision.
Please check the latest conditions for placing tie-up ads with the marketing staff before making your proposal.

Schedule of Tie-up(figures in parentheses indicate the case of issue on March 25, 2019)

O r d e r

Up to 3 months before issue

Orientation

Up to 2.5 months before issue

Photographicshooting

Up to 2.5 months before issue

ExampleReprinting on T JAPAN web

T JAPAN magazine
tie-up ad 4P(during December 2018)(if possible, during December 2018)(if possible, during December 2018)

Up to 1-1.5 months before issue

Proofreading

F i n i s hproofreading(mid-to-end of February)*Text proofreading: once, colorproofreading: once. More than thatwill require consultation.

Up to 1 month before(scheduled for February 27)

Asahi Shimbun 15-column tie-up ad

T JAPAN : The New York Times Style Magazine

Chief Editor

Hidemi Uchida
Having been launched as a joint project by threecompanies, namely The New York Times, Asahi Shimbun
Company, and Shueisha Inc., T JAPAN turned three in March2018. It is said that three years is a good time to reflect andtake stock, and this year certainly marks a new turning pointfor T JAPAN. Spring marked the opening of the magazine totie-up ads. We realized an unprecedented collaboration
between the pages of Asahi Shimbun and TJAPAN. TJAPANweb will undergo a revamping of design for better usability
in September. Please look forward to T JAPAN and T JAPANweb from now on.

PROFILE
After working in the editing department for non-no, shehelped launch the inaugural edition of the fashion magazine
S P U R i n 1 989 a n d s p e nt t h e n ex t 24 ye a r s wo r k i n g
exclusively on this journal. She was appointed as chief editor
in 2007 and subsequently helped make SPUR the top
fashion magazine, while gaining the trust of fashion andbeauty clients and fashion designers in Japan and othercountries. Moreover, in her work at SPUR and also in thecommunication design office that was established in 2013,
she has launched various new initiatives including joint
ventures and solutions with different sectors and so on. She
currently fills the dual roles of manager of Editing
Department No. 8 (SPUR, MAQUIA) and manager of theCommunication Design Office.

About T JAPANT JAPAN is the Japanese version of T: The New York Times Style Magazine, which is purchased as part of The New
York Times newspaper. It is distributed about 11 times per year and reaches approximately 2.3 million readers. T:
The New York Times Style Magazine features articles that are underpinned with abundant intellect and insight,and it is regarded as one of the most influential magazines in the United States. T JAPAN contains articles that are
selected and translated from the American edition, as well as original Japanese content. All articles, which cover
topics like fashion, beauty, art, architecture, food and travel, are imbued with a distinct style. The magazine
conveys the “now” in the world and in Japan from a truly global perspective.

Distribution method and destinations
T JAPAN has a domestic circulation of 200,000, more than any other free luxury magazine in Japan. Utilizing thediverse routes of Asahi Shimbun Company and Shueisha Inc., it is directly delivered to readers who have keen
intellectual curiosity and who seek information on sophisticated lifestyles and products of true value.
-180,000 copies are delivered to Asahi Shimbun readers living in areas of the metropolitan region, Kansai andNagoya that have the highest ratios of households with an annual income of 15 million yen or more.
(Aoyama, Azabu, Shirokane, Takanawa, Seijo, Kojimachi, Den-en-chofu, Between Osaka-Kobe Area include Ashiya,Kakuozan, Hoshigaoka and Yagoto as Nagoya Area, and so on)-20,000 are delivered to prime customers of Shueisha’s official fashion mail order website, FLAGSHOP.
-In addition, copies are placed in luxury brand shops, exclusive clubs, guest rooms and lounges in the highestclass hotels around Japan and so on. (Imperial Hotel, Andaz Tokyo, Palace Hotel Tokyo, Hotel Chinzanso Tokyo, Academy Hills,Hara Museum, Eiraku Club, Osaka Marriott Miyako Hotel, The Ritz Carlton Kyoto, Kyoto Hotel Okura, Westin Miyako Kyoto, Hotel Granvia
Kyoto, ANA Crown Plaza Hotel Kyoto, Tawaraya Ryokan, Hiiragiya Ryokan and others)

Who reads T JAPAN?
T JAPAN readers are “intellectual high-income people” who have deep interest in art andselect trustworthy branded goods or high-quality products regardless of price. Now that T JAPAN has been in circulation
for three years, a solid group of “loyal readers” that prefer the T JAPAN style has been formed.

Profile of T JAPAN Readers■ Average age:females 45 years, males 50 years■ Gender ratio:
Females / Males = 67.8％ : 32.2％
Male-to-Female Ratio

Average annual household income ismore than 11 million yen.

There are many company owners,
company executives, lawyers,

Roughly one quarter of the readership has

Among employed people,

annual household income of
15 million yen or higher.

23% arebusiness elite workers

Household Income

Occupations

30 million ~ less than
50 million yen 2.0％

50 million yen or more 2.6%

20 million ~ less than
30 million yen 5.3%15 million ~ less than
20 million yen 13.2%

Males 32%

Less than 5 million yen
27.6%
Dispatch orcontract employees 9.4％

12 million ~ less than
15 million yen 3.9%

Females 68%

Freelancers, Others
15.7％

Company employees
46.5％

Public servants 5.5%
5 million ~ less than
8 million yen 20.4%

10 million ~ less than
12 million yen 14.5%

8 million ~ less than
10 million yen 10.5%

Self-employed 10.2%
Qualified professionals(lawyers, physicians, etc.) 7.1％

Company executives orowners 5.6％

Imported cars
account for 45%

79% are the people who(detached houses, condominiums)“select high quality products
even if they cost more”

of frequently used private vehicles.

Residence

I select branded goods or high-quality products,
even if they cost little extra

What type of car
do you frequently drive?

Home ownership rate is 71%

Rented apartment
2.6％

Not
much applicable 5.9 %Others 2.6%

Rented condominium
23.0％

Not applicable at all 3.3 %Can’t sayeither way 11.8％
Applicable toquite an extent 34.3％

Owned detached home
39.5％

Domestic car 55.4%

Imported car 4 4.6％

Rented detached home 0.7%
Applicable toa certain extent 44.7％

Owned condominium
31.6％

Purchased fashion items mainly comprise of“luxury brands in the high-price range”

Cosmetics are mainly purchased at
department stores.

What type of fashion items do you frequently purchase?

Where do you usually purchase cosmetics?

(Multiple answers possible)

Luxury brands
in the high-price
range

65.1％

Luxury brands

30.9％

Brandsin the low-price
range

28.3％

010

(Multiple answers possible)

Department stores

52.0%

Drugstores and variety stores

30.3%

Stores run by manufacturers

20.4%Internet sales (EC sites)

17.8%

Cosmetics stores

15.8%

Internet sales (brand /11.8%

Select shops, Others

4 .6 %

manufacturer official sites)

2030

40506070

05 2 .0 %
30.3%
20.4%
17.8%
15.8%
11.8%

1020

30

405060(From the reader questionnaire in the March 25, 2018 edition of T JAPAN)

T JAPAN web Renewal !
“T JAPAN web”, the official site of T JAPAN, will undergo a major renewal in September 2018.
This will entail enhancement of the site features and usability along with the expansion of the scope of site.
We have also prepared a new lineup of ads in response to needs for SOV, viewability, SOS and more.
While further strengthening our reach and content capabilities, we will provide optimum services for use in content marketing.

T JAPAN web users mainly
consist of male andfemale business people
in their 30s and 40s.
From these, people inmanagement positions
account for
approximately 40%.

Male 3 8%

Female 62%

20 〜 24 years
25 〜 29 years
30 〜 34 years

17%35 〜 39 years

19%

40 〜 44 years

22%45 〜 49 years

11%

50 years or older

Company executives
or owners

Company employees(management)
Company employees(non-management)

What are the contents?
On a daily basis, T JAPAN web transmits articles
reprinted from the main magazine, contents borrowed
from the US version of T Magazine, and its original
web contents. As is the case with the main magazine,
it has earned a good reputation for its intelligent andhigh-quality text and beautiful graphics. It alsotransmits information via its official social media
accounts on Facebook, Twitter, and Instagram, and it
distributes articles on LINE NEWS too.

Public servantsQualified professionals(lawyers, physicians, etc.)
Self-employedDispatch orcontract employees
Part-time workers

4%
18%
35%
1%
2%
4%
8%

Homemakers
Students, Others

We look forward to hearing from you !
Contact the following address for new product and event releases,
i.e. content sources, for T JAPAN web:release@ml.tjapan.jp

Advertising and tie-up services
Movie ads and rich media ads can also be deployed.
Not only are tie-up ads reprinted from the main
magazine, but original web ads are also available andproving popular. Please contact the following addressfor more details.

websales@ml.tjapan.jp

T JAPAN web
https://www.tjapan.jp

Information on T JAPAN advertising
Pa p e r v e r s i o n

Advertisement Placement Fees

Special System Price Chart

Advertisement Placement Fees

Advertisement Size

Back cover￥ 3 , 0 0 0 , 0 0 0

2 8 4 ×2 2 3 m m

Inside cover spread￥ 4 , 5 0 0 , 0 0 0

2 8 4 ×4 6 4 m m

Spread following inside front cover spread￥ 4 , 3 0 0 , 0 0 0

2 8 4 ×4 6 4 m mInside back cover spread￥ 4 , 0 0 0 , 0 0 0

2 8 4 ×4 6 4 m m

Four-color full page facing table of contents￥ 2 , 2 0 0 , 0 0 0

2 8 4 ×2 3 2 m m

Four-color full page

￥ 2 , 0 0 0 , 0 0 0

2 8 4 ×2 3 2 m m

Letter 4P¥9,000,000

4C postcard¥2,000,000

1C postcard¥1,500,000

Magazine cardboard 1P(includes paper cost)¥2,400,000

Laminate 4C 1P(includes paper cost)¥3,400,000

Please contact us for sizes.

Annual discountOnly advertisers applying for one-year contracts are eligible for the following discounts.
3P to 7P … 10% discount 8P or more … 15% discountTie-up
In addition to the placement fee, production fee of 500,000 yen per page is charged.

Joint packaging plan
T JAPAN can be packaged together with catalogs, pamphlets and so on.
Fee per package: 1 copy up to 200 grams: 100 yen For packages weighing in excess of 200 grams, an additional
fee of 1 yen per gram will be charged. Orders can be accepted up to 300 grams. ● Area can be selected in units ofthe Asahi Shimbun dealers that deliver T JAPAN. ● Minimum number of copies: 10,000 ● Possible dimensions:
T JAPAN size or smaller. Thickness 10 mm or less●* This plan is conditional on placing ad space of 1 page or more in the edition concerned. * Please apply by 40 days before the sale date.
* Since some materials, etc. cannot be jointly packaged, prior submission of a number of samples is required. * The contents of jointly
packaged items will be also be subject to prior review. *Competition will not be excluded.

2019 issue and deadline dates (scheduled)
2 0 1 9, N o .1

2 0 1 9, No.2

2 0 1 9, No.3

2 0 1 9, No.4

2 0 1 9, No.5

Women's Fashion

Design & Luxury

Women's Fashion

Men's Style & DesignLuxury

Publication Date

T h u . , M a r. 2 8Sat.,Jun.1

S a t . , S e p. 28

Mon.,Oct.28

T h u . , N o v. 2 8Advertisement Application

F r i . , F e b .1 5

F r i . , A p r.1 9

F r i . , A u g .1 6Tu e . , S e p .1 7

F r i . ,O c t .1 8Deadline

T h u . , F e b.28

Tue.,May.7Thu.,Aug.29

Mon.,Sep.30

Thu.,Oct.31

Offline Data Deadline

F r i . , M a r. 1

Wed.,May.8

Fri.,Aug.30

Tue.,Oct.1

F r i . , N o v.1

Issue Number

T JA PA N w e b Information is given on a separate page.

INQUIRIES
Advertising Sales Division, Shueisha Inc.
2-5-10 Hitotsubashi, Chiyoda-ku, Tokyo, 101-8050, Japan

Phone : +81-3-3230-6200

Fax : +81-3-3221-7167

Asahi Shimbun Tokyo Headquarters, General Production Office
5-3-2 Tsukiji, Chuo-ku, Tokyo, 104-8011, Japan

Phone : +81-3-5540-7761

Fax : +81-3-3248-0939