Summary of the 3rd

Future Tourism Leaders Workshop“Sustainable Tourism: COVID-19 Reframing &Realization”（Virtual）
16-17 March 2021
Toyo University

1. Background
The Future Tourism Leaders Workshop (FTLW) is designed for tourism leaders who are currently
enrolled in a tourism program (undergraduate to postgraduate), have recently completed their tourism
studies, and young professionals in the related fields who have demonstrated outstanding leadershipor for those who are about to join the tourism workforce and entrepreneurial, and innovative skills
throughout their studies and previous work experience. In addition, the workshop aims to serve as aplatform for these aspiring leaders to expand their knowledge and to share ideas with similar-minded
professionals from the region.

2. Overview
The 3rd Future Tourism Leaders Workshop was co-organized by UNWTO Regional Support Office for
Asia and the Pacific (RSOAP), the Toyo University, and the Japan International Cooperation Agency(JICA) under the theme of Sustainable Tourism: COVID-19 Reframing and Realization. Due the theglobal pandemic this workshop was held virtually for the first time 16-17 March 2021. A symposium washeld on the first day which was open to the public. The second day was only for registered participants,
a workshop group session. Unlike previous workshops there was no field trip undertaken this year due
to the impact of COVID-19.

3. Summary of Symposium
The symposium was held online in the afternoon on the 16tth of March, under the theme of “Sustainable
Tourism: COVID-19 Reframing and Realization”. Ms. Kyoko Yagi, MC from Toyo University welcomed
Ms. Etsuko Yaguchi, president of Toyo University who delivered an opening address via video. Thenfive speakers gave lectures in order followed by a panel discussion. The symposium was attended by302 participants including general public, university students, tourism private and public sectors,academia and media.
Below is a summary of speakers and their respective presentations.

Ms. Alcinda Trawen
Deputy Manager, Research and International Relations,
UNWTO Regional Support Office for Asia and the Pacific (RSOAP)UNWTO Role in COVID-19 Recovery in Asia Pacific

Ms. Trawen set the scene by providing the latest
UNWTO data on the impact of the global pandemic.
This was followed by the various UNWTO COVID-19
iniaitives from the global guidleins, priorities forrecovery, UN Secretary-General Policy Brief: “Covid-19and Transforming Tourism” and UNWTO TechnicalAssistance program. The presentation then focused on
the three breifing notes created by UNWTO.
She then presented specific initiatives related to Asia and the Pacific by the UNWTO
Regional Department for Asia and the Pacific. The presentation concluded with an overview
of initiatives in COVID-19 recovery by UNWTO.

1

Mr. Takafumi Ueda
Senior Advisor (Private Sector Development),
Japan International Cooperation Agency ( JICA)
International Cooperation for Tourism Development and Response to COVID-19Mr. Ueda started the presentation with some basic information
about JICA, before proceeding to present tourism
development projects supported by JICA in various parts ofthe world.
Moreover, the presentation included the current status oftourism development from African cases, contrasting theincrease of number of tourists against the success of tourism
development. He also explained the importance of SDGs interms of JICA's international cooperation and its mission to promote fair and sustainable
tourism across the world. Mr. Ueda concluded with the opportunity of a tourism
transformation in new normal, featuring social distancing, promotion of contactless services,
new markets, new infrastructure and the promotion of virtual travel in recovery.

Mr. Atsushi Koresawa
UN HABITAT Regional Representative for Asia and the Pacific,
UN HABITAT Regional Office for Asia and the Pacific (Fukuouka, Japan)
Sustainable Urbanization and Tourism Amid COVID-19 Crisis

Mr. Koresawa introduced the UN Settlements Program, focused on abetter quality of life for all in an urbanized world. He provided a look at 17
SDGs applicable measure to COVID-19, in particular the progress ofachieving the SDGs with the impact of the global pandemic.
A summary of UN Habitat activities was provided from countries with aparticular focus on Nepal. The focus of the UN Habitat in the country wason promotion of tourism, in particular preserving local cultural heritageand how the office helped recover tourism in the aftermath of the major
earthquake. Likewise, UN Habitat has been supporting tourism
development in Japan in the case of Kumamoto which was hit by a flood
and Shuri Castle in Okinawa after a fire.
Mr. Yoshinori Ochi
Professor, Faculty of International Tourism Management, Toyo University
New Forms of Tourism with COVID-19

Mr. Ochi introduced the recovery of tourism from COVID-19
infection in Japan and the efforts of the tourism industry.
After explaining the past tourism crisis that Japan and the world
have experienced (Great East Japan Earthquake, 9.11 terrorist
attack, SARS), he emphasized the role of destinations and travel
agencies in the event of a disaster.
He also mentioned the impact of COVID-19 on tourism in Japanand tourism as a growth strategy. He explained the relationshipbetween the Go To Travel Campaign and the guidelines in Japan, and the growth recovery
through new tourism in the future.

2Mr. Yoshiro Fukui
CEO, Sanin DMO for InboundSightseeing in Post COVID-19 From the Perpective of a DMO
Mr. Fukui firstly introduced about destination platforms andregional passes in San’in area which faces the Sea of Japan
with the Chugoku Mountains. This was followed by the “threeway satisfactions” in tourism which is good for seller, the buyerand society (SanpoYoshi). The model of tourism development,
full of tourist demand, positive effect on community
destination, reasonable profits of tourism company anddistribution was presented. He emphasized the importance ofcollaboration between regional DMOs, tourism companies andgovernments to maintain motivation for tourism in the region during COVID-19.
4. Summary of Workshop
There were thirty-three participants from twentyone universities throughout Japan, representing
nine countries and region. The student
participants gathered online for a series ofworkshop lectures and group activities. The
lectures were provided by RSOAP, JICA andToyo University. The lecture session started withMs. Alcinda Trawen from RSOAP with an
overview of sustainability and innovations inCOVID-19 recovery. Followed by Prof. Ayako
Toko’s presentation on Green Recovery andSustainable Tourism. Associate Prof. Lorenz
Poggendorf then gave an overview of the New
Paradigm of the Spiritual Tourism in post-COVID19. Mr. Ueda concluded by presenting on
Potentials of Tourism in Post-COVID-19 Local
Economic Development.
After the lectures, workshop participants weredivided into five groups of 6 to 7 people. Thegroups were pre-determined to have a mix ofcountries, universities and educational levels.
There were three group activities conducted.
Group coordinators were assigned toanswer/facilitate any group questions andmonitor the group progress. The coordinators
were from Toyo University; Associate Prof.
Ayako Nakai and Lecturer Yuji Miyazaki, RSOAP;
Ms. Alcinda Trawen and Ms. Junko Yoshida andJICA; Mr. Takafumi Ueda.
The first task groups’ were asked was, what are
the positive and negative impacts of COVID-19
on Sustainable Tourism Development? Groups
had to list each impact under sustainability pillar
areas. The second task was to consider COVID19 tourism recovery actions for pre-selectedcountries. Groups had to consider actions in theareas related to sustainability; jobs/skills, health& safety, domestic tourism, restart tourism,
market intelligence and economic measures. The
final group activity was to propose specific3sustainability focused initiatives in COVID-19 tourism recovery. Each group presented
PPT slides created for each activity to all participants. Upon completion of the groupsessions, the workshop participants received their completion certification.
【Slides created by each group】

All the group presentation are available
here.
(URL)
https://www.dropbox.com/sh/1lrfwh73qzkx
22v/AABrsY4V4Zj2digke0KjqIvta?dl=0【Completion of certification】

45. Overall attendance

TOTALS:
302
Symposium attendees (Government officials, university officials,
tourism-related businesses, media, etc.)
33
Workshop participants
19
Speakers+coordinators+staffs
21
Universities (including 2 UNWTO Affiliate Member Universities:
Ritsumeikan Asia Pacific University (APU) and Wakayama University
9Countries & Region** Countries and Regions as defined by United Nations (UN).
5a. Workshop participant demographics:

Educational Background

GenderN/A
3%

Doctorate
9%

Males
21%
Master36%

Undergraduate
55%

Females76%

5b. Nationalities:

Country & Region*# of students
1.
Japan23
2.
China2
3.
Philippines
2
4.
Taiwan15.
Vietnam1
6.
Indonesia
1
7.
Sri Lanka
18.
Canada19.
Germany
1Total33* Countries and Regions as defined by United Nations (UN).

55c. Participating universities

University Name

BA/BS
7Toyo University
The University of Tokyo
Ritsumeikan University
Kyoto University
Osaka University
Wakayama University
Waseda University
Rikkyo University
Chiba University
Nagoya University
University of Shizuoka
Ochanomizu University
Fukuoka Women’s University
Gakushuin University
Meijo University
Doshisha University
Kyoto University of Foreign Studies
Kansai Gaidai university
Meio UniversityRissho University
United Nations-mandated University for Peace
N/ATotal

DegreeMA/MS
2221PhD

111111111112111111121836. Evaluation summary

A total of 33 questionnaires were collected from workshop participants.
Codes
Education background*

1= Undergraduate
2= Master3= Doctorate

Frequency Percentage

1812355%36%
9%* numbers reflect total number of attendees in workshop and not only eval responses only.

1=Excellent

Code

2=Good3=Fair4=Poor

5=N/A

Frequency Percentage Frequency Percentage Frequency Percentage Frequency Percentage Frequency Percentage

Symposium - 16 Mar
Q1 Relevance to theme
Q2 Speakers
Q3 Adherence to time
Q4 Overall quality of symposium

2420
18
2073%
61%
55%
61%

7
9
12
1021%
27%
36%
30%

2
3
3
36%
9%
9%
9%

0
1
0
00%
3%
0%
0%

0
0
0
00%
0%
0%
0%

21
12
11

64%
36%
33%

917
18

27%
52%
55%

2
3
36%
9%
9%

0
1
10%
3%
3%

1
0
0

3%
0%
0%

15
15

45%
45%

11
1133%
33%

5
515%
15%

2
26%
6%

0
00%
0%

18
1955%
58%

131239%36%226%6%000%0%000%0%Group breakout - 17 Mar

Q5 Introduction about theme & expectations
Q6 Group work
Q7 Discussions
Group presentations - 17 Mar

Q8 Content
Q9 Discussions
Wrap up/final conclusions - 17 March

Q10 Outcome
Q11 Relevance

1=Excellent

2=Good3=Fair4=Poor

5=N/A

Frequency Percentage Frequency Percentage Frequency Percentage Frequency Percentage Frequency Percentage

Overall workshop logistics
Q12 Location
Q13 Accessibility
Q14 Facilities
Q15 Compliance with time schedule
Q16 Overall quality of workshop
Q17132215182139%
67%
45%55%
64%

1=Yes

107710930%
21%
21%
30%
27%

2=No63
753

18%
9%
21%
15%
9%

000000%
0%
0%
0%
0%

4
140012%
3%
12%
0%
0%

3=N/A

Frequency Percentage Frequency Percentage Frequency Percentage

Recommend the workshop to peers

3297%

00%

13%

6Q8 Short Response - Top 4 Themes for
Next Workshop
14%

Percentage

12%

12%
Tourism by country

10%
8%
6%

6%

6%

6%

Local community
development
Crisis management

4%
SDGs and tourism

2%0%Participant Feedback

7