AI - based system for personal
discounting and bundling in retail

Boost sales & margin,
avoid overstock by
allowing your retailcustomers tonegotiate prices

How can a retailer earn themaximum margin
on every customer ?
To do so, it is crucial to understand:

How much aparticular customer
is ready to pay for aparticular product?

How much acustomer is readyto spend today?

What is a real price ofeach product instock given a certain
demand?

BATNA answers on all the questions and offers
a new approach to maximise margin

personalised discountsthrough 1 on 1 negotiation
allows a customer to get a personal discountthrough a QR code in a brick & mortar store or
through an “Offer a price” button in a e-com store
Easy to use WebappCustomers enjoy
negotiation

A customer interacts with BATNA
through a standard browser, noneed to download apps

We turn shopping to an engaging
game. Even introverts enjoy it as
they ﬁnd it comfortable tonegotiate with a robot

For a brick & mortar
store:

1.1

1.2

A user scans a QR

placed on a price tag in abrick & mortar store
using their smartphone«Offer a price»
The particular product pageopens up in a standard
browser. The user starts
negotiation by hitting thebutton

For e-commerce:

1

How it works forthe customer«Offer a price»
A user hits thecorresponding button on
the product page2

3

the higher is the offer
the higher is thechance of approval

unconditioned
by increasing the prices ofor
the low demand itemswith a condition to buy an which fulﬁl the condition.
extra one of a few low
demand items withAll prices always remain
personal discounts
lower than on initial pricetags

The user names
the price

BATNA
approves thediscount

4

BATNA balances
possible losses on
the ﬁrst product4

What limit
did theretailer set?

What prices docustomers offer forthis product?

How good are the sales?

Analyzing the data,
BATNA decides that weare ready to accept $120
and upThanks topersonalization,
the user paid

extra
$300

3

BATNA accepts $150.
Evan purchases theproductHow muchstock do wehave?

12↓$

00

What is the user’sbehaviour?

BATNA learns that theuser is ready to pay
$150

2
5$1

How long
does theuser think?

1

Evan chooses a product,
but he is not happy with
the $200 price tag15↓$

How muchdoes theuser offer?

00

Example 1: sale of a single
product with a personal
discount$2

How it works
for the store

How muchtime do wehave?

What limit
did theretailer set?

What prices docustomers offer forthis product?

How good are the sales?

Analyzing the data,
BATNA decides that weare ready to accept $120
and up

BATNA founda non obvious
compromise
between theuser and the store

The hoodie was soldat a slight loss, BUTthe loss wascompensated by an
extra item (pants)

0

How muchstock do wehave?

12
↓$3

10

4

BATNA approves $100
with a mandatory
condition to buy extra
item from a personal list
– pants for $110

2$2+

What is the user’s
behaviour?

BATNA learns that theuser is ready to pay$100

Sam chooses a product,
but he is not happy with
the $200 price tag

0

How long
does theuser think?

110↓$How muchdoes theuser offer?

00

Example 2: sale withadditional products withpersonal discount$2

How it works
for the store

How muchtime do wehave?

+38% Armani Exchange
increased
AOV with BATNA

Along with:20+

per% unitstransaction

stop end-of-season
sale80

customers% ofnegotiatechange of average
discount from 31,5%
to 13,8%

with BATNA

+

10% Askona added,85

to average selling priceof a mattress

we launched withno IT integration30

from% conversion
negotiation topurchase

Askona is an omnichannel retailerof sleep products with over $1B inannual sales through 800+ brick &mortar stores and e-com

What makes BATNA
an attractive
solution for retail?
Hyper-personalised discounts+Discover real value of products

BATNA takes into account a
direct offer from a customer aswell as a set of products in theirbasket

BATNA negotiates having in mind
each product’s value: in line withstock dynamics and customers’
offersOur AI ﬁnds a compromise

Timely discounts = no overstock

if a customer is not ready to pay theproduct’s real price - they still can
get it but with a condition to buy
an extra product

Real value of product is hidden.
It allows to start discounting aproduct immediately if demandat initial price point is insufﬁcientLaunchrequirements

General requirements:
Deﬁne a wide set ofproducts on which a user
can offer a priceFor e-commerce:Manage maximum discountlimits by SKU and/or category

Integrate our UI elements tothe store

Be able to apply
discounts calculated by
BATNA using API

For ofﬂine stores:

Regularly synchronize
product data, available
stock and sales using API

A single picture of every
product in stock

A reliable 3G mobile internet
in-storeContacts

Slava Sabirov
Managing Partner
slava@batna.pro+357 995 995 18

VS & IK Automatic Negotiation Technologies Limited1061, Cyprus, Nicosia, Digeni Akrita & Klemenous, 2