SOLUTION OVERVIEW

OpenText Exstream with OpenText
Notifications
Perfectly personalized communications with powerful delivery

Consolidate andsimplify with asingle, integratedsolution

OpenText™ Exstream™ is a complete solution for creating,controlling and producing customer-centric communications.
But, how can organizations deliver those perfectly
personalized communications at the right time in the rightformat to the right customer?

Improve customer
engagement andloyalty
Reduce total costof ownership formessaging creationand delivery

Customer communications come in many forms, including email, SMS, voice andfax. Some organizations fall into the trap of choosing single point solutions foreach of these communications, for example, vendor A delivers email, Vendor B
delivers SMS, Vendor C sends voice messages and Vendor D distributes faxes. This
creates an environment of fragmented, unconnected vendors adding unnecessary
complexity and disruption.
Using a different vendor for each communication method causes several potential
business problems and disjointed communications that lead to higher costs,
customer dissatisfaction and confusion, including:• Multiple vendors to manage, maintain and contact for support• High total cost of ownership• Poor customer experience• Missed service-level agreements• Fragmented messaging platforms with unnecessary complexity• Limited visibility into transmission success/failure within Exstream• Lack of pre-built integration with Exstream• Limited tracking and capturing customer responses• Customer confusion with disjointed messaging and inconsistent communications• Multiple opt-out lists• User training for multiple platforms

Fragmented
networks

MissedSLAs?

?

One-touchmethodMultiplevendors?

Poor customerexperience

Disjointedmessaging

Using a different vendor for each method of communication causes disjointed
communications that lead to higher costs, customer dissatisfaction and confusion.
Many companies have implemented Exstream to reduce cost and drive additional
business through customer-facing communications. These communications,the data that feeds them and the exchanges between company and customer
are critical assets for strengthening relationships and fueling sales. Now,
organizations can automatically tailor each customer’s correspondence (e.g.,bills, statements, notifications) with personally relevant information, even at highvolume and high speed.
With better operational efficiency and direct control over content, business
managers can react faster to market conditions and opportunities to increaseloyalty and revenue. Informing and engaging customers with every communication
deepens that relationship, improving the top line through greater share of wallet
and the bottom line through more efficient processes and lower costs.
OpenText™ Notifications is an omnichannel messaging module for Exstream, whichstrengthens the document creation and delivery process. The result is a powerfulcommunications tool that makes business correspondence more productive andcost effective—with a single vendor. The integrated offering takes end-to-end
document creation and delivery to the next level by automating the delivery of ad
hoc and high-volume outbound communications with the method each customer
prefers and will respond to, whether email, SMS, voice or fax.
OpenText Exstream with OpenText Notifications

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"Our calculations showedthat the ROI of theOpenText Notifications
solution would be just oneand-a-half years, half of ourthree-year corporate target.

Unified customer
experience$In addition to the monetarysavings, the solution has
brought confidence andMultiple messaging
methods

Sensible andextensible$$Single
vendorhas reduced risk to ourbusiness.”
Pim Van Der Gaag, IT Consultant
Bakkersland
Read the Success story

Improveloyalty

Analytics acrossall message types

Seamlessmessaging

Omnichannel messaging: A single, integrated solution for each method ofcommunication improves customer loyalty, increases messaging effectiveness andlowers total cost of ownership.

Consolidate and simplify with a single, integrated solution
With a pre-built integration between Exstream and Notifications, organizations
can manage and maintain the creation and delivery of customer-centric messages
through a single, integrated solution that supports a unified communications
strategy, connecting them to all their stakeholders. The single, integrated solution
improves workflow process control and simplifies the environment for greater
agility and efficiency.
Improve customer engagement and loyalty
In today’s digital world, customers expect to be instantly notified of key events inthe format they prefer most. Whether using email, SMS, voice or fax, organizations
can strengthen communications with end-to-end message creation and delivery
to reach customers in the ways they are most likely to respond to improveengagement and response metrics.
Through a dedicated set of connections, organizations can build email, SMS,
voice or fax messages before clearly specifying their output destination. This prebuilt integration provides the highest level of visibility across the entire customer
communications continuum to increase customer loyalty.

OpenText Exstream with OpenText Notifications

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Reduce total cost of ownership for messaging creation and delivery

Case study:
Bakkersland
Challenge• High cost of fixed ISDN lines used
for fax transmission• Lack of error notification leading
to supply chain interruptions• No end-to-end visibility of orderprocess• User mistrust of system andlengthy manual checking

Products

Customers expect more immediate and personal communication. Organizations
can meet a wide range of digital experience management demands, including
multichannel delivery, content authoring/revision and advanced analytics with little
to no reliance on IT. They can simplify vendor management with massive cloudbased scalability and the performance requirements needed for online business, allwhile reducing the total cost of ownership for message creation and delivery.
This OpenText cloud-based solution with global network coverage eliminates
IT infrastructure costs, decreases administrative and customer service delays,
speeds up cycle times and helps improve customer service, creating a competitiveadvantage.
Exstream and Notifications help organizations develop discreet, personalized
messages or mass communications with powerful omnichannel delivery. With
results-driven metrics and visibility and tracking between the systems, thissolution allows organizations to communicate more effectively with customersand stakeholders based on their communication preferences across all channels,
creating a powerful engagement solution with a 360-degree view for the mosteffective and consistent customer experience.

• OpenText™ Exstream™

About OpenText• OpenText™ Notifications

OpenText, The Information Company, enables organizations to gain insight throughmarket leading information management solutions, on-premises or in the cloud. For
more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit: opentext.com.

Value• Lower cost with cloud-basedsolution

Connect with us:• OpenText CEO Mark Barrenechea’s blog
• Twitter | LinkedIn• Rapid return on investment in justone-and-a-half years• Reduced risk with automatic error
alerts• Greater transparency andefficiency

opentext.com/contact
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For more information, visit: https://www.opentext.com/about/copyright-information • 10.21 | 19288EN

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