SOLUTION OVERVIEW

OpenText Magellan for unstructured data
A fast, powerful, innovative way to find the value hidden in unstructured data,
including documents and social media feeds

Mine valuable
information from
unstructured data

Structured data, such as numbers and labels, fit nicely indatabases but don’t deliver a full understanding of a businessprocess. Valuable patterns and insights are contained in
unstructured data, such as emails, memos, customer service

Gain insights into
consumer sentimentand otherhard-to-spot
patterns
Benefit frommachine learningthat continuallyadapts to new topics
and use cases
Integrate withOpenText
EIM solutions

chats, social media streams and news articles. In fact, by someestimates, nearly 80 percent of all enterprise information is
unstructured data.1
Ordinary analytics techniques cannot interpret the complexity and nuances ofhuman language, especially at large scales and at high speed. Specialized artificial
intelligence (AI) algorithms can mimic human insight, but they generally require
data science expertise. Then those results must be combined with structured data
analysis and delivered in a format that is easy to navigate, understand and share.
OpenText™ Magellan™ steps in to bridge the gap between structured andunstructured data. The flexible, AI-powered analytics platform combines opensource machine learning with advanced analytics, enterprise-grade businessintelligence (BI) and the ability to acquire, merge, manage, analyze and visualize
big data and big content stored in any Enterprise Information Management (EIM)system. Magellan enables machine-assisted decision-making, automation andbusiness optimization.

Stats Source:
1 TechRepublic, Unstructured Data: A Cheat Sheet (2017)https://www.techrepublic.com/article/unstructured-data-the-smart-persons-guide/Magellan includes thefollowing components:
OpenText™ Magellan™ BI & Reporting• Analyzes data and visualizes it ina wide range of convenient reportand dashboard formats
OpenText™ Magellan™ Data Discovery• Enables sophisticatedpredictive analytics

The OpenText™ Magellan™ Text Mining module draws on OpenText’s deep expertisein text mining, sentiment analysis, and emotion analysis, as well as the strengths ofother analytics modules within Magellan. An advanced, multilingual solution with apowerful API, Magellan easily embeds into any business application, allowing eveneveryday users to perform unstructured data analysis in a visual, interactive format.
Users can easily navigate, search and discover correlations, federate these insights
with existing structured data and make predictions about products, topics, events,trends and even themes and emotions.
Magellan offers a practical, cost-effective, quickly implemented analytics solutionthat derives meaning from large quantities of text. Organizations can easily combine
their structured and unstructured data to gain new insights, streamline repetitive
processes and make smarter decisions.

OpenText™ Magellan™ Text Mining

Mine valuable information• Extracts names, places, items andconcepts from natural language andanalyzes subjectivity and sentiment

Magellan is built on a robust framework that can digest vast amounts of data andbring it within the scope of regular users, without having to call in data scientists forevery new query. Users can interactively scrutinize a single document or compare itto a broad set of text sources based on mentions across topics, history, geography
or opinion trends.

OpenText™ Magellan™
Analytics Designer• Blends and explores data, thendesigns reports that can beconveniently shared or embedded
Jupyter™ Notebook• Creates and shares the code,
equations, visualizations andexplanatory text that make up
custom machine learning models
and data processing routines
Apache Spark™
• Performs open-source big dataprocessing with built-in machinelearning libraries

Magellan Text Mining provides a simple, appealing user interface to view andconfigure text analytics.

Any data source112

Magellan can access andcollect data from any
unstructured source, including
social, email, SMS, RSS feeds,
blogs and documents of any
type and format.

4

Predictive models are created,tested and refined, then saved
as reusable analytic assets for
operational users.

5

Operational users create
insights and recommendations
and share them withstakeholders as interactive
visualizations, dashboards
and reports.

Magellan can access and collect data from any unstructured source, including social, email, SMS, RSS feeds, blogs and- SentimentPeopledocuments of any type and format.
-Emotion- Places

Magellan processes the raw text, extracting mentions of people, places, events and concepts and then evaluates thementions for tone , subjectivity, and emotion.(People, Sentiment, Emotion, Places)

3 Processed textual data is then combined with other sources of data and fed through machine learning models to predictlikely outcomes.

2

Magellan processes the raw
text, extracting mentions ofpeople, places, events andconcepts and thenevaluates the mentions fortone , subjectivity, andemotion.

3

Processed textual data is
4 Predictive models are created, tested and refined, then saved
as reusable
then combinedwith other analytic assets for operational users.

5sources of data and fed

machine learning
Operational users create insights and recommendations andthroughsharethem with stakeholders as interactive visualizations,models to predictlikely outcomes.
dashboards and reports.

OpenText Magellan for unstructured data

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Gain unique insights
Human intuition works for skimming pages, conversations, phone messages andtexts to “get a feel” for what they are saying and to spot patterns. But it cannot
keep up with the billions of words emerging every hour from enterprise software,email, news and social media. And most traditional analytics and BI can only analyze
structured, numerical data. Magellan's freshly designed user interface provides anappealing, user-friendly dashboard to view and configure text mining operations.
This allows users to see what customers, citizens or employees are saying andwhich comments are the most typical or relevant.
For example, what happens after a customer makes a controversial remark about aproduct? What is the media reaction to a major world event? How has a given issue
gained or lost importance over time? Magellan visualizes these insights in realtime
with a variety of appealing, colorful graphics, from scatterplots to word clouds.

Magellan Text Mining's AI-powered analytics can classify documents by the emotion, tone, and subjectivity, then visualize thesefindings in intuitive, user-friendly ways.

OpenText Magellan for unstructured data

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OpenText Magellan at work
Voice of the customer• Analyze the text of user interactions and comments to gauge consumer or citizen sentiment,
anticipate reactions, improve customer service and drive product development

Smart product recommendations• Identify and segment customers in realtime to more accurately target offers, leading tostronger sales, greater satisfaction and higher profits

Expedited paperwork processing• Distinguish routine cases that can be automatically processed from problematic ones
requiring human judgment and reduce the cost and administrative burden of processing
claims or submitting government paperwork, improving service and regulatory compliance

Streamlined content migration• More effectively organize, migrate and govern all data within an enterprise (not justfrom structured sources) and manage the digital ecosystem more efficiently, with moretools to gauge and enforce data governance

Benefit from machine learning
Magellan is based on machine learning libraries in the open source MLlibframework, which help the solution continually improve its “judgment” about
anything from street and city addresses or financial figures to complex biomedicalterms, allowing quick adaptation to new topics and use cases.

Integrate easily with OpenText EIM solutions
Equipped with a range of popular APIs, Magellan’s text mining capabilities integratesmoothly with other OpenText solutions for content management, eDiscovery,
workforce optimization, B2B integration and more. Smart content capture canstreamline expense requests or insurance claims processing and predictive content
migration can help users stay on top of legal mandates for document retention
or destruction. Users can quickly get up to speed with language-aware asset
performance optimization, which not only notes when components might fail but
guides users to the relevant passages in manuals for the related parts.
Unlike other tools that rely on metadata, which can be unreliable or artificiallymanipulated, the Magellan Text Mining module uses natural language processing(NLP) and statistical methods to dig deep into any unstructured content source,familiarizing itself with terms and quickly starting to identify important names (ofpeople, places and things) and subjects.
It can then categorize these terms, identify key concepts and topics, pick out
patterns and use sentiment and emotion analysis to determine a statement'ssubjectivity (positive, negative or neutral), tone (whether it is intended as opinion
or fact), and if it expresses specific emotions (anticipation, anger, disgust, fear, joy,sadness, surprise, and trust).
Findings from the unstructured data can then be federated with structured data toprovide valuable context, such as combining brand reactions and associations fromTwitter or Facebook with product launch campaign results from a CRM application
to give unparalleled insight into the success of a launch.
Magellan Text Mining supports Arabic, Chinese, Dutch, English, French, German,Hebrew, Italian, Japanese, Portuguese, and Spanish with dedicated natural
language processing and one or more available annotators out of the box. It alsooffers basic concept and named entity extraction in 25 additional languages, suchas Russian or Persian.

OpenText Magellan for unstructured data

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Why Magellan?
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This easy-to-use, pre-integrated cognitive computing platform bundles
components for advanced analytics, machine learning, data modeling andpreparation and enterprise-grade BI into a single infrastructure.
Because it is built on an open-source foundation including Apache Spark™
and Jupyter™ Notebook, Magellan lets users take advantage of the flexibility,
extensibility and diversity of an open product stack while maintaining full ownershipof data and algorithms. Its robust, highly scalable infrastructure is perfect for
supporting big content use cases—and Magellan makes it easy.
Once set up, its self-service visual interface empowers non-technical users
to apply sophisticated algorithms and act on the insights they find. Magellan
dramatically reduces the time, effort and expertise necessary to implement thetechnologies required for AI-powered analytics, relieving organizations of dealing
with installation and integration headaches, so they can immediately focus on whatis important—analyzing their valuable data.

About OpenText
OpenText, The Information Company, enables organizations to gain insight throughmarket leading information management solutions, on-premises or in the cloud. For
more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit: opentext.com.

Connect with us:• OpenText CEO Mark Barrenechea’s blog
• Twitter | LinkedIn

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For more information, visit: https://www.opentext.com/about/copyright-information • (05.05.21)17629.EN

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