May 18, 2016
Peach Aviation Limited

A Collaboration between Peach and Kindai in the Sky:
Introducing “Kindai University Unagi Eel-flavored catfish”,
A world’s first, aboard Peach flights
Limited offer of catfish that’s the talk of the town, only on Peach!

・

Revamping the PEACH DELI in-flight menu offerings to a summer menu as of June 1 (Wed)・

Limited offer of about 700 servings of “Eel-flavored catfish from Kindai on rice” in summer menu

・The wildly popular “Osaka Katashimo Winary Tako-cham sparkling Peach Rose” is back!

Starting June 1 (Wed), Peach Aviation Limited (“Peach”, Representative Director & CEO: ShinichiInoue) will introduce a new summer menu for its in-flight “PEACH DELI” offerings.
A collaboration with Kindai University (“Kindai”, President: Hitoshi Shiozaki) has been made possible in thisPEACH DELI summer menu, which will feature “Kindai University Unagi eel-flavored catfish” at world’s firstthat’s the talk of the town that follows the institution’s production of farm-raised bluefin tuna. “Kindai University
Unagi Eel-flavored Grilled Catfish with Rice” will be offered on the PEACH DELI menu for 1,350 yen.
A limited supply of about 700 servings of the eel-flavored catfish on rice will be available on domestic
flights which are longer than 90 minutes in duration and all international routes* with some exceptions.
*Not available on flights between Okinawa (Naha) and Seoul (Incheon) and flights departing Tokyo (Haneda) for Taipei(Taoyuan).

“Eel-flavored catfish from Kindai on rice” (1,350 yen) *limited offer (approx. 700 servings)
Since the start of its services, Peach has continued to make new challenges for airlines. The match between
Kindai’s world’s first “Kindai University Unagi Eel-flavored catfish”and “interesting and tasty”, the concept for
Peach’s in-flight offerings, led to its introduction on the PEACH DELI menu for a Kindai-Peach collaborationin the sky.

“Kindai University Unagi Eel-flavored catfish” are catfish that Professor Masahiko Ariji, Institute of WorldEconomy, spent six years studying and succeeded for the first time in the world in developing catfish that
had a similar taste to eels. Dramatic decreases in recent years in the number of young fish, which are thebasis for farm-raised eels, and the issue of supplies falling behind demand led to a technological system fordeveloping young Japanese catfish that would be possible to farm as an alternative to eel.
Japanese catfish, which contain no fat and have a somewhat muddy smell, has been completely different
from the taste of eel. Thus, Kindai made two improvements: the quality of the water that they live in andwhat they’re fed, and succeeded in producing “Kindai University Unagi Eel-flavored catfish”.
Besides the eel-flavored catfish, Peach will once again be introducing “Osaka Katashimo Winery Takocham sparkling Peach Rose”, which had been immensely popular and had sold out in last year’s summermenu. The rose is a sparkling wine made by Katashimo Winery, an Osaka winery, which boasts ahundred-year history, characterized by its fresh taste with hopes that customers would enjoy it togetherwith Takoyaki. The Tako-cham sparkling Peach Rose will only be available on Peach flights.
In addition, “Osaka TAKOMASA’s Takoyaki” (750 yen) and “Okonomiyaki from Osaka’s famous “CHIBO”
restaurant” (800 yen), which have become a regular part of the offerings at PEACH DELI, will continue tobe available. Enjoy a casual and luxurious trip in the sky with the aroma of the gooey sauces and therefreshing taste of Tako-cham sparkling Peach Rose available only on Peach.
Furthermore, a part of the proceeds from the sale of “Japanese Picnic-Bento” (900 yen), a delightful
offering of various items that include deep-fried white fish, a crabmeat paste, and Japanese style omelet
pieces, will be made available to the Calorie Offset Program that suports agriculture in developing
countries. The calories that are cut down in a delicious way will not only benefit the health of ourcustomers but also tie in to making social contributions for people who live in developing regions.
Look forward to PEACH DELI as it continues to offer more “interesting and tasty” menu lineups that will
satisfy both the mind and the body, available only on Peach.
Note that a 10 percent discount＊ will be offered for all menu items on PEACH DELI when you use orpresent a Peach Card, the official Peach credit card at the time of purchase. Take this opportunity toobtain a Peach Card. For details on the Peach Card, please see the Peach website atwww.flypeach.com/jp/ja-jp/specials/peach_card.aspx＊

With a total purchase of 1,000 yen or more

Osaka Katashimo Winary /Tako-cham sparkling Peach Rose(1,000 yen)Japanese Picnic-Bento (900 yen)

Osaka TAKOMASA’s Takoyaki (750 yen)