PRODUCT OVERVIEW

OpenText Exstream Empower Editor
Browser-based, collaborative, controlled editing for personalized
one-to-one communications

Easy-to-use,browser-based
editor interface
requires nodownload orinstallation

Maintaining customer satisfaction and strengthening customer
loyalty are chief concerns among business executives.
Organizations need to be able to rapidly and easily follow
up customer interactions with relevant, targeted, onetoone communications. From front-office employees, sales
representatives, agents and partners to the evolving andincreasingly mobile workforce, organizations need better

Enables customerfacing staff
to deliver
personalized,meaningfulcommunications
Ensures legal
and branding
compliancethrough controlled
editing capabilities

control over one-to-one communications.

The challenge
Many organizations follow up customer interactions with systems that allow for ahigh degree of personalization but very little compliance control, such as Microsoft®
Word. Others opt for costly software applications that ensure compliance but do
not provide employees with the flexibility to respond to each customer’s uniquesituation in a meaningful way.
Businesses need a solution that allows users inside and outside the business topersonalize communications while maintaining consistent branding and the required
legal and compliance language.

The solution
Part of the OpenText™ Exstream™ Customer Communications Management (CCM)
platform, Exstream Empower Editor enables customer-facing staff, such as agentsand customer service representatives (CSRs), to create personalized correspondence,emails and quotes, using a thin-client, controlled editing environment.

Using a standard web browser, without any additional download or installation,
Exstream Empower Editor lets users personalize communications in a controlledenvironment. It responds to user input by automatically populating communications
with approved content. Since the editor is part of OpenText™ Exstream™, it canaccess business, legal and marketing data and content from multiple sources todeliver communications to virtually any print or electronic channel.

Personalize print and email communications. Areas that are enabled for editing by
the communication designer are clearly identified. Areas with white background arelocked down and cannot be changed by the business user.

Use OpenText Exstream Empower Editor’s content selection to prompt users to
select from pre-formatted content.

OpenText Exstream Empower Editor

2/5What's new in Exstream Empower Editor?
Improvements• Domain support added, allowing you to manage and restrict content by usergroups across multiple domains• Automatically execute functions after making list control selections• Integration with SAP business processes, including embedded interactive
document creation in SAP S/4 HANA® and SAP Fiori ®
• Edit interactive documents from within Salesforce®
• Automatically execute functions on document open and save
• More robust table support with section driven tables• Add/remove/duplicate table rows during the edit session• Create more graphical communications with new line and shape support• Style sheets applied in OpenText™ Exstream™ Designer can now be enforced andmade available to Exstream Empower Editor users• Enforce required edit area changes through the JavaScript API• Select from pre-designed formatted paragraph or text paragraph content using
show/hide selection groups• Exstream Empower Editor toolbar now accessible by keyboard navigation

Web-based connected design,authoring and editing• Design interactive content for Exstream Empower Editor in OpenText™ Exstream™
Communications Designer• Author interactive clauses for Exstream Empower Editor in OpenText™ Exstream™
Content Author

Customized appearance• New hosted mode enables seamless integration with business applications• Customize the appearance of the Exstream Empower Editor interface for end
users, including adjusting the color scheme and replacing the logo to match
corporate branding

Customized appearance• Fully containerized solution, optimized for cloud deployment• Multi-tenant and domain enabled• RDS database support

Integration with Salesforce
Organizations can maximize their investment in Salesforce® by enabling document
generation from within the industry-leading customer relationship management(CRM) solution through OpenText™ Exstream™ for Salesforce®. Whether producing
a single customer service email or millions of personalized sales letters, Exstream
for Salesforce helps to rapidly synthesize relevant business data and content into
compelling written communications—all from within the familiar CRM environment.
Users can also:• Generate highly personalized correspondence via a built-in rules engine• Retrospectively discover and view generated content from within
the Salesforce interface• Align all corporate templates to stay on message
OpenText Exstream Empower Editor

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Create personalized interactive documents, such as quotes, contracts andproposals, from anywhere within Salesforce
Exstream provides a single design environment to create structured, on-demandand interactive applications for use with desktop or browser-based clients. Design
objects and variable rules can be created once and reused in multiple applications
for multichannel delivery, significantly reducing time to market for interactive
communications.
Customers can re-brand the OpenText Exstream Empower Editor with their own
corporate logo and colors or use the default branding.

Default branding

Custom branding

Bringing interactive editing and authoring together
Exstream Empower includes tighter integration with Exstream's business content
authoring capability (Exstream Content Author) and the new browser-based designer(Exstream Communications Designer). All three are built on the same code base andgreatly extend authoring capabilities for a variety of users. Business users working
with Content Author to create or modify chunks of content can be marked as "show"or "hide," so that customerfacing staff have an option to edit in Empower. Rules, fonts
and variables can originate in the thin-client environment (Communications Designer)
further eliminating reliance on a thick client designer. Exstream is the only CCM
solution to offer a modern, sleek, easyto- use complete "design to interactive editing
to authoring" web-based experience. This is a unique differentiator to consider fororganizations looking for CCM solutions and enabling business and customer-facing
staff to work from anywhere.
OpenText Exstream Empower Editor

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Close the deal
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Without the proper customer communication solutions, sales opportunities
can be lost and your agents, brokers and sales representatives can struggle
to create the communications that will help acquire new customers or finalize
a sale. With Exstream Empower Editor, users can easily initiate or follow up
customer interactions with on-brand, compliant correspondence in the desiredcommunication format without leaving their Exstream,
Salesforce or SAP environment. At the close of a conversation, communications canbe sent immediately to customers using the channels they prefer—print, electronicor both. The business benefits by reducing abandoned transactions and enablinga speedier, more streamlined process. Customer satisfaction increases without
sacrificing back-end business processes that support customer touch points.

Build customer loyalty
In any business, retaining customers is critical to long-lasting success. When direct
customer contact becomes necessary, communicating with the right message, in
the right way is vital to building and maintaining trust.
Personalized and relevant communications provide a feeling of individual attention
that can help strengthen customer loyalty. But, managing personalization while
maintaining branding and compliant messaging can be challenging. With Exstream
Empower Editor, users are only able to access areas they are permitted to edit,
ensuring the message is maintained and communications are compliant.
Exstream Empower Editor provides a browser-based, controlled editing solution
for correspondence. It can help reduce deployment and maintenance time andexpenses by:• Controlling editable areas based on user role or responsibility within a single
communication• Allowing flexibility across the user community to support multiple devices,browsers and environments• Working with existing Exstream back-end processing for creating and managingcommunications• Letting users design and develop interactive documents in the same environment asother Exstream communications while reusing existing interactive application designs
For more information please visit: www.opentext.com/exstream16.

Deployment options
Exstream Empower is available as part of the Exstream Platform and as acontainerized version with Exstream Release CE.

About OpenText
OpenText, The Information Company, enables organizations to gain insight throughmarket leading information management solutions, on-premises or in the cloud. For
more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit: opentext.com.

Connect with us:• OpenText CEO Mark Barrenechea’s blog
• Twitter | LinkedIn

opentext.com/contact
Copyright © 2021 Open Text. All Rights Reserved. Trademarks owned by Open Text.
For more information, visit: https://www.opentext.com/about/copyright-information • 05.2021 | 18132 EN

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