Press Release
July 7, 2023
Peach Aviation Limited

A Collaboration between “Barbie” the Movie and Peach!
The theme is “You can be anything”- We propose a journey that will have you transformed into a newversion of yourself! ・ The first “Transformation Travel Lottery” named after the keyword “transformation”
in the movie “Barbie” is now available!
・ In addition to the “Travel Lottery,” the program also includes travel missions thatallow you to transform into your new self (the Transformation Travel Lottery costs
5,000 yen per ticket).
・ A special plane [aircraft “Barbie” the Movie] will start service. Welcoming you with asticker from “Barbie” the Movie next to the door of the aircraft・ To celebrate the collaboration, we will release a special video featuring Peach staff
and will offer a special sale
Osaka, July 7, 2023 Peach Aviation Limited (hereinafter referred to as Peach, CEO: Kazunari Ohashi)began a collaboration with “Barbie” the Movie today.
“Barbie” the Movie, opening in theaters on Saturday, August 11, is receiving attention as the first
live-action film about the world's most famous fashion doll. Starring Margot Robbie and Ryan
Gosling as Barbie and Ken, respectively. This is the most powerful dream fantasy in which Barbieand Ken, who live in the “dream” Barbie Land, where perfect and happy days go on, one day getlost in the far from perfect “human world” and find what is really important! Barbie's brandmessage is “You can be anything”.

In reference to the Barbie brand message, Peach began selling the “Transformation TravelLottery” a lottery ticket based on the theme of “You can be anything and go anywhere,” where thelottery ticket determines not only the destination but also the transformation settings for the trip, atPARCO’s 12th floor “Theaters Shinsaibashi” in Shinsaibashi, Osaka, on July 7 (Friday).
As a celebration of this collaboration, a promotional video commemorating the “Barbie” the Movie
x “Peach” collaboration will be released today. The promotional video is a special edition thatcombines the trailer for the movie “Barbie,” now playing in movie theaters nationwide, withfootage featuring Peach pilots, cabin crew and other Peach staff. We invite you to check out themovie “Barbie” on the official YouTube page of Warner Brothers, the distributor of the movie,
Peach's official website, and the video content on Peach's in-flight digital service.

In addition, starting today, the aircraft “Barbie” the Movie will inaugurate service with a “Barbie”
sticker on the side of its door. We hope you will find it when you board the plane and enjoy a flightthat will transform you into a new version of yourself along with the movie “Barbie”.
About “Barbie” the Movie
https://wwws.warnerbros.co.jp/barbie/
A celebration of the most iconic toy brand in history,BARBIE brings the legend the big screen for the first time ever!
Starring Margot Robbie of "BIRDS OF PREY" and Ryan Gosling of "La La Land”.
One day, Barbie and her friends wander from the pink and stylish "doll world" where they can beanything they want to be, into a "human world" where their worries are endless. Through theirencounters with humans, Barbie discovers what is important to her!
A fantasy story that leads to self-discovery will change people all over the world into the people
they want to be!

<About Barbie>
Official website: http://mattel.co.jp/toys/barbie/
Since its debut in 1959, Barbie, the world's most famousfashion doll, which will celebrate its 65th anniversary in
2024, has reflected the changing environment
surrounding women. Barbie represents not only fashion,
but also diversity (gender, race, occupation, body shape,etc.), and has walked with people who are moving toward
the future in their own way.
Barbie has been and will continue to empower everyone
from kids to adults.

<“Barbie” the Movie x Peach Special Website>
https://www.flypeach.com/campaign/shakelabo/barbie/<Promotional video commemorating the collaboration between “Barbie” the Movie and“Peach”>
https://youtu.be/ERnMIWM-oNQ

Peach pilots and cabin crew in promotional video<Aircraft “Barbie” the Movie>

H 550mm x W 800mm

H 600mm x W 360mm

<Transformation Travel Lottery>
The “Transformation Travel Lottery” will be sold at the Shinsaibashi PARCO 12th floor “Theaters
Shinsaibashi” from Friday, July 7, through Thursday, August 31, for 5,000 yen per ticket. Eachcapsule of the “Transformation Travel Lottery” contains a redemption code for 6,000 Peach points(or 10,000 yen in rare cases) that can be used to purchase Peach airline tickets to a specified
destination on 11 domestic routes departing from Osaka (Kansai) and an original can badge. Next
to the capsule vending machine for the “Transformation Travel Lottery,” there is a “TransformationLottery” that can be drawn for free. The Transformation Lottery contains a transformation setting
and a funny mission for the trip.
*Since July 7, the first day of the Transformation Travel Lottery, was also Tanabata (StarFestival), a bamboo branch and tanzaku (paper strips) were set up next to the Transformation
Travel Lottery on Tanabata Day, and visitors were encouraged to make wishes to the Milky Way
to transform into a new self under the slogan “You can be anything and go anywhere”.
<Transformation Travel Lottery Sample><Transformation Lottery Sample>

Front

Lottery side (back side)

About Peach(www.flypeach.com)
Peach started operating as Japan’s first low-cost carrier on March 1, 2012. With seven hub
airports at New-Chitose, Sendai, Narita, Chubu, Kansai, Fukuoka, and Naha, Peach currently
operates 28 domestic routes and 11 international routes. In addition, the Osaka (Kansai) Kaohsiung route will resume service on August 1, 2023, further enhancing our international routenetwork. Peach will continue to support people's travel by providing a more convenient means of
air transportation, contributing to regional revitalization, and aiming to be an airline that customers
are happy with and love.