AD Media
Guide＜2024.4.1～202410.31＞

1AD Media Guide
Route Map
Operation Results
Customer Characteristics
Customer Journey
Peach Advertising Media Menu
01_Email magazine banner
02_Reservation Coupon
03_Reminder Email Banner
04_In-flight Sampling
05_In-flight Magazine
06_Flight attendant utilization
07_Aircraft Decal
08_Naming rights

2

タイトルはこち
About Peach

らに配置をしてください
2016/01/01
Peach Aviation LimitedRoute Networks
Based at Kansai, Narita and other major airports in Japan,
Peach is expanding its domestic network from Hokkaido to Okinawa.
In addition, we are expanding to neighboring Asian destinations
such as Seoul, Taipei, and Shanghai.

Peach Strategy「Route Network」

タイトルはこち
RoutesDomestic
International27
12

as of 1 October 2023

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Total passengers
since 2012

Over 60 million
Passengers

2016/01/01
Peach Aviation Limited4￼Operation Results

タイトルはこちらに配置をして
Number of passengers

Completion Factor

9.34 Mil/year

99.02023 year

Total passengers
since 2012

50⁺

Mil

as of 31 May 2024ください

Load Factor%

total since the start of service

86.9

%

2023 year

2016/01/01
Peach Aviation Limited5
￼Customer Profile
Female : Male

FemaleMore than 50% are in their 20-30s.
Our customers consist of a wide
variety of demographics.

52%

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Area

The Purposes ofTravel

20s

1.
30s

タイトルはこち48%

More than 60% of our customers
on international flights arriving inJapan are from outside Japan.

Age Groups

OthersMale

2.

Tourism

ください

60

̟

%

VFR
(Visiting friends and relatives)

More than 50% travel for“tourism”.
Some customers use Peach
To join various events.

3. Business4. Others

Most customers
acquire2016/01/01
Tickets directly fromour website.

Peach Aviation Limited6
Source: Peach Customer Date (2012-2019)￼タイトルはこち
Introduction of media per customer
journey
らに配置をしてください
2016/01/01
Peach Aviation Limited

Touchpoints per customer journey
Peach offers advertising media covering the passenger flow
①Research②At time ofbooking③Before boarding④in-flight

タイトルはこちIn-flight Sampling

E-mail magazinebanner ads

Coupon when booking
airline tickets
Ｖらに配置をしてReminder E-mailbanner Ads

ください
ＶIn-flight-magazine ads

2016/01/01
Peach Aviation Limited8
￼タイトルはこち
Peach Advertising Media Menu

らに配置をして*All prices listed in this document are exclusive of tax.

ください
2016/01/01
Peach Aviation Limited

Booking
consideration

BeforeBeforeboarding
boarding

BookingBooking

In-flight
In-flight

E-mail magazine banner ads (all 7 languages)

Banner in the newsletter sent to those who have made reservations with Peach
Push media that delivers information about special sales and promotions to customers.

FeeJapanese Traditional Chinese (Taiwan)
English Hangul (Korean)
Traditional Chinese (Hong Kong) Thai
*Simplified Chinese (China): please inquire

タイトルはこち
Please contact us

Bann
ers
not a here are
vaila
ble

Distribution
Date

Number ofslots

Places to be
published

AD

Please contact us as some months may not be available
depending on the language.
We will contact you regarding delivery availability in the month
before the desired delivery month.

らに配置をしてMax. 2 spaces per distribution*Posting position cannot be specifiedください

Bottom of Peach Newsletter
Bottom of TOPICS column

Number ofmembers

Please contact us

Text

・Banner・Text under the banner
Up to 36 double-byte characters with [AD] (4 letters) at the beginning.

Link to・Prior review of the company, the content of the advertisement, and the wording of theadvertisement will be conducted.
・Cannot specify the position of publication
・Specifications and layout are subject to change.
・Please make sure that the linked site has been uploaded at the time of submission.
・Cancellations and changes cannot be made after the application has been submitted.

Strictly Confidential 2018 Peach Aviation Limited

External links allowed (Please supply URL)

2016/01/01

Application
deadline

By the 15th of the month prior to the month of implementation

Deadline ofsubmission

By the 20th of the month prior to the month of implementation

ReportPeach Aviation Limited10

Number of deliveries, open rates, and banner clicks

￼Booking
consideration

Beforeboarding

Booking

In-flight

Coupons when booking airline tickets (in 7 languages)

Display your company's coupons in the airline ticket booking flow and itinerary
1.Display a coupon for a special offer on the airline ticket reservation screen 2. Deliver the coupon to the itinerary of the customer who selected "Issue
1. Airline Ticket Booking Screen

Fee

AD

2. Itinerary

Please contact us

Publication
PeriodMinimum 1 month from the first day of business eachmonth

Number ofslots

2 slots per route

タイトルはこち*Selection of slot location is not available in principle

Pages

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Text①Banner (common to all languages)②Title and coupon name③Explanatory text of coupon outline④Coupon code to be displayed
Either a text string/JAN code/QR code
⑤Flow of use (in text)
How to use the service, URL of the target site, etc.
*Please prepare ②, ③, and ⑤ in at least two
languages (Japanese and English)

1. Reservation site 2. Itinerary
3. Coupon usage pageください

Application
deadline

22 business days priorDeadline ofsubmission

15 business days prior・Segmentation of routes is possible.
・Please submit your itinerary in at least two languages, Japanese and English, as it will be
posted on the website in all languages.

2016/01/01

・Coupon codes for the itinerary can be JAN, string, or QR.
Coupon codes, including QR codes, are not intended to be transferred to external websites,
but are intended to be read in stores.
・Please make sure that the linked site has been uploaded at the time of submission.

Strictly Confidential 2018 Peach Aviation Limited

ReportNumber of reservations,
number and Limited
rate of coupons
Peach
Aviation
11
issued￼Booking
consideration

Beforeboarding

Booking

In-flight

Image of coupon screen when booking airline tickets

1. Airline Ticket Booking Screen

タイトルはこち3. Pages of how to use

らに配置をして
2. Itinerary

The coupon selected " Publish" at the time ofreservation will be delivered to the reservation
holder's itinerary.

ください
2016/01/01
Supplementary explanation pages are also provided on
how to use the coupon, eligible stores, etc.
12

Peach Aviation Limited
Strictly Confidential 2018 Peach Aviation Limited￼Booking
consideration

Beforeboarding

Booking

In-flight

予約時

Reminder Email banner ads (in all 7 languages)

Can approach customers 3 days prior to boarding date!
Reminder emails that arrives 3 days prior to passenger boarding allows for last-minute travel announcements media

Fee/Month

Japanese Traditional Chinese (Taiwan)
English Hangul (Korean)
Traditional Chinese (Hong Kong) Thai
*Simplified Chinese (China): please inquire

タイトルはこち

Please contact us

SAM

PLE

Delivery Date

3 days before boarding date

Number of slots

Max. 3 slots *Posting position cannot be specified

Pages

AD

Number ofdeliveries/month

Please contact us

Text

・Banner・Text under the banner

expression will be conducted.
・Cannot specify the position of publication
・Media specifications and page layouts are subject to change.
・Please make sure that the linked site has been uploaded at the time of submission.
・Cancellations and changes cannot be made after the application has been submitted.

Strictly Confidential 2018 Peach Aviation Limitedください

Up to 36 double-byte characters with [AD] (4 letters) at the beginning.

Link to・ Prior review of the company, the content of the advertisement, and the advertising

らに配置をしてReminder mail lower part: Arrival airport can be specified.

External links allowed (Please supply URL)

Application
Deadline

15 business days priorDeadline ofsubmission

10 business days prior

Report2016/01/01(Total for all routes by language) Number of deliveries andopen rates, number of banner clicks

Peach Aviation Limited13
￼Booking
consideration

Beforeboarding

Booking

In-flight

In-flight Sampling

Flight attendants will introduce your product through in-flight announcements
and hand-deliver samples of your product to each passenger.
Fee

Distribution unit price
Airline administration fee (net)
International airline administration fee (net)In-flight loading fee (net)

タイトルはこち
Please contact us

Distribution
periodConsult with us according to route and number of copies

Number ofslots

らに配置をしてQuantity

From 3,000 pieces

Distributed
items

ください

1 slotPriority to determine

・Items that can be hand-delivered by flight attendants

Flight schedules, aircraft movements, weather conditions, andsafety and security requirements are subject to change. Please
consult with us in advance.

・Airline administration fee, international flight fee
and in-flight loading fee are net fees.

MethodIn principle during stable overflight
Distributed by flight attendants after announcement

Application
Deadline

60 days prior to start of distribution

Deadline ofsubmission

Submission of distribution items: 21 days prior to start of
distribution
Announcement draft: 21 days prior to start of distribution
Delivery: 14 days prior to start of distribution

・Please be sure to read the precautions on the next page.
ReportStrictly Confidential 2018 Peach Aviation Limited

・Weight: max. 100g/piece・Size: subject to separate screening.
If more than one item is to be distributed, please deliver them together
in a bag no larger than A4 size (297mm (top and bottom) x 210mm (leftand right)).

2016/01/01

Peach Aviation Limited14

Report of distribution completion

￼Booking
consideration

Beforeboarding

Booking

In-flight

In-flight Sampling

Precautions
・Sampling may be refused depending on the weight, the form of mounting, and the size of the product.
Please consult with us as soon as possible so that we can verify the product before application and let you know if it ispossible to conduct the sampling or not.
・Please clearly indicate the contact information on the product to be distributed.
If the product is not labeled, please prepare cards with contact information.
・Please be sure to inform us of the details of the creative data, actual dimensions, and form of the
distributed items at least 21 days prior to start of distribution.
・Please prepare a draft of the in-flight announcement for flight attendants at least 21 days prior to start of distribution.
If sampling on international flights, please prepare a draft in English as well.
(Please provide information such as the product name and characteristics of the product to be
distributed in approximately 150 words.)
・ If the distributed items include food, beverages, medicines, or other items that passengers may eat,drink, or take, or if they fall under the category of hazardous materials for aviation security purposes,
we may refuse the sampling.
・We will screen the companies and the contents, expressions, and creativity of the distribution materials in advance.
・We ask that advertisers take safety measures, such as compliance with the Product Liability Law, when sampling products.
・In the unlikely event that distribution is not completed within the contract period, the contract will be terminated on the due date.
Please note that remaining items will not be returned.
・Please note that distribution may be terminated even within the contract period if the quantity of the product is less than thenumber of units that can be distributed per unit. Please understand this beforehand.
In such cases,the remaining items will not be returned.

タイトルはこちらに配置をしてください

2016/01/01

Peach Aviation Limited15
Strictly Confidential 2018 Peach Aviation Limited￼Booking
consideration

Beforeboarding

Booking

In-flight

PEACH LIVE In-flight magazine ads

Equipped on all aircraft and all seats!
Can be reach out to customers through paper media!
This magazine is possible to communicate well in the limited in-flight space.

Fee
Publication
PeriodMonth of
issue
Size
Language
Number ofreaders
Application
Deadline(approximate)
Deadline ofsubmission(approximate)

In-flight magazine cover image
ReportStrictly Confidential 2018 Peach Aviation Limited

Varies depending on the slot.

タイトルはこち
Please refer to the next page.

3 months (Quarterly)

らに配置をしてJune 1st,September 1st 2024
Please contact us for information on issues after
December.
A4 size (not to be taken home)くださいJapanese and English (common to all domestic andinternational flights)

Please contact us(For pure advertisements)
45 business days prior to publication*For tie-up articles, the content will vary depending on the
project. Please contact us for details.

2016/01/01(For pure ads) 30 business days before publication

Peach
Aviation Limited16
Number of passengers during the period￼Booking
consideration

Beforeboarding

Booking

In-flight

PEACH LIVE In-flight magazine ads

In-flight magazine publication fee
SOLD O

Table 4 (Back cover)

UT

タイトルはこち

Table 3(back side of back cover)Table 2(back side of front cover)

らに配置をしてTable of Contents opposite

Please contact usください

Inside 1P
Inside 1P（1/2 ad × 2 slots）

Inside 2P (Two-page spread)Tie-up production costs (net)

Varies depending on the contents. Please inquire.

Prior review of the company, the content of the advertisement,
and the advertising expression will be conducted.

2016/01/01
Peach Aviation Limited17

Strictly Confidential 2018 Peach Aviation Limited￼Booking
consideration

Beforeboarding

Booking

In-flight

PEACH LIVE In-flight magazine ads (Page Samples)
Yellow = Tie-up ads

Pink = Pure ads

タイトルはこちらに配置をしてください
2016/01/01
Peach Aviation Limited18
￼Others

Flight Attendant Utilization
Flight attendants will help you promote your products
Responding to surveys and filming, dispatching to events, etc.
◆Flight attendant dispatch (per person per day)Fee

Please contact us

タイトルはこち◆Survey (about 10 questions for 20 people)

Please contact us

Secretariat
fee

Please contact us

Terms andConditions

・Dispatch: Price is per person per day
・Survey: Additional people/questions can be
negotiated.
※Please note that The number of flight attendants
may not be available due to shifts.

Application
Deadline

3 months before (approx.)

Planning
Deadline

2 months before

らに配置をしてください・Prior review of the company, the content of the advertisement, and the advertising expression will be conducted.
・Cancellations and changes cannot be made after the application has been submitted.
・We will not be able to audition flight attendants.
・There is a possibility that we may not be able to meet your request for a flight attendant.
・Please note that we may not be able to meet your request depending on the content and the shifts of the flight attendants.
・If filming is required, all costs related to filming must be borne by your company.
・We may not be able to respond to questionnaires that require a long period of time to complete or that are to be taken (diet foods, medicines, etc.).
・If you would like to use your comments or photographed materials in various media, Peach will check and approve them in advance.
・Please consult with us in advance for secondary use of materials, which may incur additional costs.
・Please consult with us in advance as there is a limit to the number of flight attendant operating hours per day.

2016/01/01

Peach Aviation Limited19

Strictly Confidential 2018 Peach Aviation Limited￼Aircraft Decal Ads

Others

Decorate Peach's aircraft! Highly visible and topical advertisements
Large stickers are placed on both sides of the back of the aircraft to reach a large number of passengers.

Fee

タイトルはこちPublication
PeriodMinimum 6 months(more than 6 months in increments of 6 months)

Aircraft
RoutesMax. size

Image of Possible Paste Area

*Decals can only be applied to the rear of the aircraft.

It depends on the availability of materials.
Please contact us

らに配置をして
1 aircraft *Aircraft cannot be specified

All domestic international flights(cannot be specified due to random operation)

ください(Left side) 3,000 mm (H) x 6,800 mm (W)(Right side) 3,000 mm (V) x 6,800 mm (W)*Specifications may vary depending on design andconstruction conditions

Application
Deadline

6 months before (approx.)

Deadline ofsubmission

4 months before (approx.)

2016/01/01

Due to the availability of decal materials,
new applications are temporarily suspended as of March 2024.

Peach Aviation Limited20
Strictly Confidential 2018 Peach Aviation Limited￼Others

Aircraft Decal Ads

Precautions
・Please note that we will screen your company in advance. We may not be able to accept your application
depending on the content, expression, and creative screening of the display.
・Designs that may damage the Peach brand or cause air traffic controllers to misidentify Peach as an airline
are not acceptable.
・Designs that cover the window frame are not permitted.
・Please note that it will take time for the company to screen and confirm the receipt of decal materials.
Please consult with us as early as possible, as the standard application period is 6 months prior to thedesired date.
・The aircraft cannot be specified.
・The start date of the display will be decided upon consultation with the client after adjusting the aircraft
work schedule.
・Please note that the scheduled construction date may be changed by a few days due to weather conditions
or aircraft movements. Please understand this in advance.
・If the decal is to be removed for the advertiser's own reasons, the work schedule will be adjusted accordingly.
Please note that we cannot respond to requests for a specific date.
・During the winter season, the pasting process may not be possible due to environmental reasons, so please
consult with us as soon as possible when considering this option.

タイトルはこちらに配置をしてください

2016/01/01
Peach Aviation Limited21
Strictly Confidential 2018 Peach Aviation Limited

￼Naming Rights Ads

Others

Placing stickers on aircraft doors and welcoming passengers with in-flight announcements!
Stickers will be placed on the boarding doors near the passengers,
and welcome announcements will be made with the name of the aircraft.

Fee

Image of paste location

Publication
PeriodAircraft
RoutesMax. size

タイトルはこちIt depends on the availability of materials.
Please contact us.
1 month (negotiable for extension)

らに配置をして
1 aircraft *Aircraft cannot be specified.

All domestic international flights(cannot be specified due to random operation)

ください

450mm (length) x 700mm (width)(*Subject to change depending on design andconstruction conditions)・Example of in-flight announcement

location『Hello everyone. Welcome to Peach.
This is flight MM123, ...
Thank you for flying with us today.』Left side of the front of the aircraft, below the door
for boarding and deplaning

Application
Deadline

4 months prior (approx.)

Deadline ofsubmission

2 months prior (approx.)

2016/01/01

Due to the availability of decal materials,
new applications are temporarily suspended as of March 2024.

Peach Aviation Limited22

Strictly Confidential 2018 Peach Aviation Limited￼Others

Naming Rights Ads

Precautions
・Please note that we will screen your company in advance. We may not be able to accept yourapplication depending on the content, expression, and creative screening of the display.
・Designs that may damage the Peach brand or cause air traffic controllers to misidentify Peachas an airline are not acceptable.
・Please note that it will take time for the company to screen and confirm the receipt of decal materials.
Please allow approximately 4 months lead time from application to posting.
・The aircraft cannot be specified.
・The start date of the display will be decided upon consultation with the client after adjusting theaircraft work schedule.
・Please note that the scheduled construction date may be changed by a few days due to weather
conditions or aircraft movements. Please understand this in advance.
・If the decal is to be removed for the advertiser's own reasons, the work schedule will be adjusted
accordingly.
Please note that we cannot respond to requests for a specific date.
・During the winter season, the pasting process may not be possible due to environmental reasons,so please consult with us as soon as possible when considering this option.

タイトルはこちらに配置をしてください

2016/01/01
Peach Aviation Limited23
Strictly Confidential 2018 Peach Aviation Limited￼For companies and local governments considering
advertising measures

We accept consultations on projects
and collaboration measures that are not on the menu.

タイトルはこちらに配置をしてPlease do not hesitate to contact us.

ください
Inquiry

Peach Aviation Ltd.
Advertising contact
advertisement@flypeach.com

2016/01/01
Peach Aviation Limited24
￼