PRODUCT OVERVIEW

OpenText Core Experience Insights
Collect valuable data from customer interactions across channels, devices
and applications to map the customer journey and provide analysis andinsights on customer behaviorsCollect andstore customer
interaction andevent data

Marketing efforts generate an enormous amount of content
designed to encourage interaction at all times and on everychannel. Tracking the effectiveness and performance ofcontent requires capturing a tremendous amount of data toobtain meaningful insight. Marketers need to consolidate andJourney Analytics
track and analyze
interaction data
Orchestrate nextsteps based on
customer behavior
Integrate with
OpenTextTM
solutions and anyother source

analyze this data with insight-driven dashboards and reports tounderstand and improve the customer journey.
OpenTextTM Core Experience Insights captures customer event data from any
channel, application or device. Dashboards and reports show how marketing
efforts are performing, including patterns, historical trends,insights on effective
interactions and event orchestration based on the customer behaviorsNow,
marketers can better understand the customer journey and automate actions,based on customers behaviors to increase engagement, improve communications
with constituents and impact customer satisfaction and success. It tracks customer
interactions across all touchpoints so users can analyze what is working and whatneeds adjustments to better resonate with the target audience.

Collect and store customer interaction and event data
Core Experience Insights captures event data from any channel, application anddata source. An adaptive data schema integrates data streams and tracks event
data from disparate sources.

Journey Analytics
By aggregating multiple data sources, Core Experience Insights captures event
data for analysis and reporting. Core Experience Insights generates dashboards,
creating a point-in-time report. The dashboards offer real-time and historical data,
to identify patterns in behaviors and interactions for target audiences and andusing that insight to orchestrate the next best actions in the customer journey.

Orchestrate and view the customer journey
Orchestration capabilities allow users to capture and collect events and apply
rules to orchestrate and automate the best action based on customer behavior.
Dashboards and reports allow continuous monitoring of interaction performance,
allowing users to quickly adjust to optimize the journey.

Integrate with OpenText Solutions and any data source
Create new data analyses forcustomer actions and add
orchestration to those analyses

At the heart of Core Experience Insights is a powerful data processing engine
capturing all customer touchpoints, helping organizations gain the Information
Advantage. By providing key analysis and insights into the customer journey, Core
Experience Insights connects the dots and shows how customers are interacting withmarketing content and communications across applications, channels and devices.
The orchestration capabilities take it further, by automating next steps, based on
customer behavior. The comprehensive view of events and touchpoints in a campaign
clearly illustrates current performance and help organizations improve efficiency.
The product is designed so no data science degree is required, with easy to use
pull-down menus that are pre-populated with the data and sources being tracked
by the system. Core Experience Insights is a cloud-based SaaS application,
ensuring that users are up and running quickly and can rely on worry-free support.
Core Experience Insights extends existing OpenText Customer Digital Experience
applications, including OpenText™ Exstream™ for customer communications andOpenText™ TeamSite™ for web content management, OpentText Explore for Voiceof the Customer and OpenText Qfiniti for Customer Service Management, as well asother marketing tools and data sources for a comprehensive view of the customer
journey. As marketing technology stacks grow more complex, it provides anindependent, central hub to collect and analyze data, which is critical for today’s AIdriven business environment.

Features
Capture data

Capture data from any source. Configuring data streams is simple andstraightforward.

Create data sets

Use a wizard-like process to compile a sequence of customer events from different
sources. The data set contains the selected customer events, business rules andassociated dashboards related to a campaign or customer journey.

Orchestration

Integrates with OpenText Exstream Communicator, capturing events fromOpenText Exstream and applying rules to orchestrate and automate the next
action based on customer behavior. Tracking and optimizing targeted for specificaudiences and segments to meet specific KPIs.
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Dashboards and reporting

OpenText Core Experience Insights

Generate visual representations and reports of the data set and results for users toview independently on the home page.

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Create a new data set to capture event data, andorchestrations to automate responses to customer actions

Data visualization detail

Select dashboard template

Using a Follow-up analyses, for example a user can analyze
if an end customer was sent an email but didn’t open it andrespond accordingly with another message perhaps on adifferent channel
Visualize the customer journey and see where additionalanalyses are applied and where orchestration events areto occur

About OpenText
Join the conversationwww.opentext.com/cxi

OpenText, The Information Company, enables organizations to gain insight throughmarket leading information management solutions, on-premises or in the cloud. For
more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit: opentext.com.

Connect with us:• OpenText CEO Mark Barrenechea’s blog
• Twitter | LinkedIn

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