SAP Hybris Digital
Asset Management byOpenText
Content is King.
Content appeals to our senses, it stimulates and gets our attention. Content is an essential part ofcustomer engagement.
Content costs money. Good product content involves photographic costs; good marketing content
requires creative cost. Look after your investment in Content.
Digital Asset Management gives you the ability to curate Content; to use Content effectively and toanalyze Content impact and profitability.

SAP Hybris Digital Asset Management by OpenText is a native SAP Hybris extension meaning it isconsistent with all aspects of the SAP Hybris environment from installation, configuration, enhancementand operation. Built on common components such as the SAP Hybris User Interface frameworks, it
doesn’t just integrate with SAP Hybris, it works in harmony to provide a seamless and familiar experience
to all users of the platform.
SAP Hybris Digital Asset Management by OpenText is the only SAP Hybris Certified solution for
managing content for Commerce, Marketing and Customer Experience. Built with resources from bothorganisations, to a shared product roadmap, it provides the most complete SAP Hybris integration any
DAM vendor can offer in the market.

On a feature level SAP Hybris DAM by OpenText integrates across all levels, including automated/batchprocessing through SAP Hybris Cron jobs, on--‐demand seamless integration to SAP Hybris ProductCockpit, SAP Hybris Web Content Management and Hybris back--‐office user interfaces. All withseamless user experiences leveraging either SAP Hybris ZK and Cockpit Framework or the latest Hybris
CockpitNG.

Security and permissions flows through applications, and media lifecycle is fully incorporated so that once
assets are updated or deleted in DAM, the subsequent lifecycle of events is automatically consistent inSAP Hybris.
A robust mechanism extends information synchronized between SAP Hybris and DAM to integratecontent meta data with SAP Hybris product attributes and keep that in synch over time irrespective of
where updates occur.
Media conversion occurs automatically using components that can be distributed for optimum
performance. Storage options for published SAP Hybris content are totally flexible to support allarchitectural options.
Finally for mission critical applications we support SAP Hybris and DAM clusters working in harmony tosupport total scalability as well as high--‐availability.
SAP Hybris Digital Asset Management expands across the whole SAP and non--‐SAP landscape toensure that the content it stored and curated in a single, scalable, adaptable service to avoid duplicationin silos.
SAP Hybris Digital Asset Management by OpenText supports all the following Content use cases andmany more;•••

Bulk Content Assignment
Digital Product Commerce
Product Content Collaboration

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Partner Self ServiceMultiple Channel Delivery
Collection/Store Planning
Content Submission Experience
Brand Asset Management
Marketing Automation
Enterprise Asset Management

If you are looking for a Digital Asset Management solution for your SAP Hybris environment beware ofimitations.

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