APPLICATION OVERVIEW

OpenText Exstream for Financial Services
Significantly reduce costs and optimize customer engagement with targeted,multichannel communications

Accelerates time
to market for newproducts and offers

Upheaval in the industry and a demanding and mobile customer
base can make it challenging for financial services organizations
to implement new technologies that streamline and automate
organizations and customer communication processes.

Makes it easier
to do businesswith customers
and speeds up
onboarding andnew accountopenings
Optimizes customer
touchpoints forbetter engagement

However, many businesses including wealth managementcompanies, retail banks and credit unions are leaving damage
control behind and watching the market with guarded optimism.
They are pursuing daunting goals of improving the customer
experience, reducing costs and increasing revenue by taking
advantage of these new technologies.
To succeed in this complex and dynamic industry landscape, leading financialorganizations are looking for customer communication solutions that effortlessly
leverage client data and corporate content systems, help meet regulatory requirements
and strengthen customer relationships. OpenText™ Exstream™ enables financial
services organizations to streamline customer communication processes and satisfy
customers, resulting in market share gains, higher customer loyalty and more referrals.

Deliver remarkable customer experiences
Every customer touchpoint is an opportunity. Whether it is the personal contactof a representative, a conversation with customer care or the delivery ofcorrespondence, every touchpoint is an opportunity to start, reinforce or broaden
the client relationship.

Designed for financial services marketing professionals interested in developing
strong customer relationships, OpenText Exstream for Financial Services is anomnichannel customer communication management (CCM) solution for designingand delivering ultra-personalized, compliant, consistent communications, using thedelivery formats and channels customers prefer including email, web and mobile.
Exstream leverages the customer data and content that already exists within anorganization to transform typical customer communications into highly-personalized,engaging customer experiences across all touchpoints. Whether it is eliminating thedelay between opening and using an account or reducing demand on IT resourcesby giving marketing teams hands-on ability to create and edit pre-approved
communications, Exstream can help.

Get new products and services to market faster
The modern environment is fast-paced, with constantly evolving technology.
Marketers who can quickly capitalize on trends, events and fleeting opportunities
have a distinct advantage, especially if they can make personal and relevant
communications for each recipient.
Exstream gives financial services marketers direct, hands-on capabilities forcreating and launching rapid-response marketing campaigns and ongoingpromotions, such as accelerating the adoption of a new credit card product,a time-sensitive loan-rate offer or a new benefit tied to a higher account status.
Upsell and cross-sell campaigns can be delivered directly to customers throughregular communications, such as account and investment statements or notices,or as part of a customer-initiated conversation with customer service, call centeror bank staff. Marketing messages like these can be created and launchedindependently of IT support resources, saving time and alleviating the demandson IT staff.

Make doing business easier for clients and the company
The smoother it is to open and use a new account or service, the better thecustomer’s first and ongoing experiences will be with their financial institution.
Traditionally, processing the paperwork is the primary delay between applying
for and using the account but OpenText financial services customers rapidly andaccurately process this activity, increasing customer satisfaction and acceleratingtime to revenue.
For example, when a client opens a new account or expands an existing one, online
or with branch assistance, they fill in the electronic application. Exstream generates
the necessary documentation, which is automatically routed to the correct agent
for review, correction, approval and distribution back to the client. Exstream also
integrates with popular e-signature solutions to further reduce the elapsed time
between activation and use, while improving the accuracy, accountability andcompliance of the documents and process.

Optimize customer touchpoints for better engagement
Customer communications are critical throughout the customer lifecycle. Whether
it is personal contact with a representative, a discussion with the contact centeror the delivery of an account summary or statement, every touchpoint is an
opportunity to reinforce or broaden the client relationship. One way to achieve
this is to treat every customer as a known individual. Exstream leverages existingcustomer data to ensure messages and offers are personalized and relevant to that
person’s profile and history.
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Exstream is trusted by many
Fortune 500 companies and is usedat nine of the top 10 Fortune 500
commercial banks.

Statements are visually appealing, account summaries simplify complex information
with features like data-driven charts and graphs and email and SMS notifications
are delivered based on customer preferences. Exstream can scale for any sizedorganization and includes interactive controlled editing and business content
authoring capabilities. This allows marketing users to update messages and offers asneeded while the legal team can control the content they know best and update on adifferent cadence. Exstream interactive communications allow customer-facing staff
to quickly and easily follow up on interactions and balance business complianceand standards with the freedom to create truly personalized, one-to-one
communications in a controlled editing environment.
Exstream users can:
• Provide statements and documents that are easy to understand and clearlyhighlight the most important account information.
• Ensure account balances are accessed on-demand or delivered in the customer’s
preferred format and channels.
• Access data and content from multiple sources and deliver to virtually any print
or electronic channel.
• Support a wide variety of interactive communications, including correspondence,quotes, brochures, proposals and welcome kits. The communication itself isinteractive, so it remains the point of record for the entire transaction, including
tracked changes and data and content incorporation.
• Ensure compliant communications and manage content inclusion or exclusion basedon effective dates and jurisdictions with Exstream’s automated compliance support.
• Generate all communications in the customer’s primary language to increasecustomer satisfaction and ensure compliance with state regulations.
• Provide faster customer onboarding and new account openings by reducing
error-prone manual processes and paper-based workflows.
• Compose, personalize and produce, dynamically and automatically, all required
documents for new account openings, welcome kits, new product informationpackages and more.
Exstream is trusted by many Fortune 500 companies and is used at nine of thetop 10 Fortune 500 commercial banks.
Exstream is OpenText’s strategic, innovative and continually evolving Customer
Communications Management (CCM) platform. The solution extends organizational
CCM capabilities to include business user-driven content creation and modification,a premier batch engine which is faster than other CCM solutions and the ability toingest data in any format, greatly reducing document processing time. Exstream is
the #1 CCM solution in market share and enterprise deployments.
Exstream is part of the OpenText™ Experience Suite Platform which includes
solutions for digital asset management, web content management and more toprovide a complete, 360-degree customer experience across all interaction pointsof the customer journey. The Experience Suite Platform enables organizations toimprove customer loyalty and create connected, engaging, personalized experiencesthat yield better, longer-lasting results related to customer lifetime value (CLV).

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Exstream differentiators include:
OpenText offers Consulting Services,Managed Services and LearningServices to support customers withdigital transformation and optimize
their investment in OpenText
software and solutions. Passionate
about Customer Experience,
OpenText brings together the world’s
largest certified team of OpenText
solution professionals to help
customers build and execute on theirdigital strategy.

Consulting services
include:• Premier batch engine performance with less investment in infrastructure andsoftware licenses.
• Easy integration with data and content from any application, with no need tonormalize data, saving hours of processing time.
• Strongest integration with business apps and ecosystems, such as SAP®
Salesforce and OpenText EIM solutions.
• Design and authoring functionality lets non-technical users modify and publish
content in Exstream templates, without IT help.
• A single, enterprise-wide software solution for design, production andmultichannel delivery for all types of customer communications, whether
interactive, high volume or on-demand.

• Professional Services• Experience Advisory services• Implementation services• On-premises, cloud and hybrid
managed services• User Adoption services• Training (classroom, virtual,certification)• Success packages• Integration services• Modernization

Keep up to date
Learn more
Exstream allows you to create communications that help you connect, maintain andgrow customer relationships throughout the customer life cycle.

About OpenText
OpenText, The Information Company, enables organizations to gain insight throughmarket leading information management solutions, on-premises or in the cloud. For
more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit: opentext.com.

Connect with us:• OpenText CEO Mark Barrenechea’s blog
• Twitter | LinkedIn

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For more information, visit: https://www.opentext.com/about/copyright-information • 10/22 | 21599EN

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