Press Release
September 14, 2023
Peach Aviation Limited

back number × Peach Collaboration Products on Sale!
Pop-Up Store Open for Two Days Only
- Appreciate our chance to “Let’s communicate to your loved ones” ・・・・Collaboration products will be available at PEACH SHOP ONLINE and in-flightfrom September 20 at 7 p.m*1
Products with new illustrations by back number members are also available
back number × Peach pop-up store to open in Kansai Airport
Details of products available exclusively at the pop-up store will be unveiled
during the Peach Instagram Live on September 20 at 6 p.m.

Osaka, September 14, 2023, - Peach Aviation Limited (Peach; Representative Director andCEO: Kazunari Ohashi) will begin sales of products produced in collaboration with the three-man
band back number on September 20. In addition, a back number × Peach pop-up store isscheduled to open for two days only, on September 30 and October 1, in the Kansai Airport
Aeroplaza “Mizu no Hiroba”, as a special event to mark the finale of the collaboration between
back number and Peach.

We are delighted to offer products in collaboration with back number, for which we have receivednumerous requests since our efforts at collaboration began in March. Flight tags, sticker sets, andstainless steel pint tumblers will be available for sale from September 20 at 7 p.m. The stickers andtumblers feature illustrations specially drawn by back number vocalist and guitarist Iyori Shimizu,
and the flight tags feature an image of the back number jet currently in service.
In addition, the two-day back number × Peach pop-up store will feature exclusive collaboration
products that will not be available on PEACH SHOP ONLINE or in-flight. Details will beannounced during a live broadcast on Peach's official Instagram account, scheduled for 6:00 p.m.
on September 20.
The pop-up store will feature a photo booth with new illustrations by the back numbermembers, a back number jet panel, and a message board where visitors will be able to write
down words they wish to convey to loved ones, based on the message of the collaborative
campaign, “Let's communicate to your loved ones”. Please feel free to drop in with yourthoughts for your loved ones.
For details on the collaboration products and the back number × Peach pop-up store, please referto the information provided below.

Peach will continue to deliver exciting initiatives free of stereotypical industry thinking, whileplacing the highest priority on safety. As a provider of a convenient and familiar mode of public
transportation, we will continue to support your transportation needs while proposing new ways oftravel, always by your side.
*1Sales on board aircraft will start from 20 September, starting with aircraft that have already been equipped withthe system.

<back number × Peach Collaboration Products>

ProductNamePrice (taxincluded)
Pointsof Sale

Flight TagPEACH SHOP ONLINE anddomestic flights: JPY 990
International flights: JPY 900
In-flight (domestic andinternational flights)
PEACH SHOP ONLINE

Sticker Set

Sticker

JPY 800

JPY 440

PEACH SHOP ONLINE

back number
online store*<In-Flight Exclusives>

ProductNamePrice (taxincluded)
Points ofSale

In-Flight Exclusive Sticker Set

Stainless Steel Pint Tumbler

Domestic flights: JPY 800
International flights: JPY 730

Domestic flights: JPY 1,980
International flights: JPY 1,800

In-flight (domestic and international flights)*Photos are for illustrative purposes only
*Each item can be purchased up to three per person.
*The stickers will be available at the back number online store in October. As soon as it is decided, it will beannounced on the back number official site etc.

<back number × Peach Pop-Up Store>
Dates: September 30 and October 1, 2023, 11:00 a.m. – 4：00
p.m. (tentative)
Location: Aeroplaza “Mizu no Hiroba” in Kansai Airport
Details: Products exclusive to the pop-up store will go on sale. In
addition, there will be a photo booth with new illustrations
by back number vocalist and guitarist Iyori Shimizu, aback number jet panel, and a message board wherevisitors can write down words they wish to convey to loved
ones.
*No appearances by back number members are scheduled*Times and details are subject to change*Details of products exclusive to the pop-up store will be announced during a live
broadcast on Peach’s official Instagram account, scheduled for 6:00 p.m. on September 20.

＜back number×Peach Web site＞
https://www.flypeach.com/campaign/backnumber/＜PEACH SHOP ONLINE Web site＞
https://shop.flypeach.com/peach/shop/goods/list.html?cid=backnumber&utm_source=peach&utm_me
dium=referral&utm_campaign=fp_bn_release＜back number online store ＞
https://store.plusmember.jp/backnumberonlinestore/
About back number (https://backnumber.info/)back number was formed in 2004 in Gunma, mainly by Iyori Shimizu (Vo.Gt), and started activities in 2007 withcurrent members Kazuya Kojima (Ba) and Hisashi Kurihara (Dr). They released their first mini-album “NogashitaSakana” in 2009, made their major debut in 2011, and released their best album “Encore” in 2017, which includes
many hit songs such as“Christmas Song,” “Heroine,” “Takane no Hanako-san” and “Happy End,” which sold morethan 800,000 copies. The following year, in 2018, the three major dome tours in Tokyo, Nagoya, and Osaka, with a
total of five shows, were a huge success, selling out all locations on the same day. The song “Horizon,” written in
response to the cancellation of the Inter- High School Championships in 2020 due to the pandemic, was released
to the public in 2021. In the same year, for the first time, back number created and produced the music for BTS's
new song “Film out”. It attracted attention not only fromJapan but from all over the world. In August 2022, “Velvet no Uta”, the theme song for the movie “Akira to Akira”,
was released for distribution. In October, NHK's TV drama series “Maiagare!” theme song “I Love You” was released
for distribution. On January 17, 2023, they released their 7th album “Humor”, for the first time in about 4 years.
About Peach（www.flypeach.com）
Peach started operating as Japan’s first low-cost carrier on March 1, 2012. With seven hub
airports at New-Chitose, Sendai, Narita, Chubu, Kansai, Fukuoka, and Naha, Peach currently
operates 28 domestic routes and 12 international routes. Peach will continue to support people'stravel by providing a more convenient means of air transportation, contributing to regional
revitalization, and aiming to be an airline that customers are happy with and love.