Camera & Imaging Products Association

MA Shibaura Bldg., 3-8-10
Shibaura, Minato-ku, TOKYO, 108-0023 JAPAN
Phone: +81-3-5442-4800
Fax: +81-3-5442-4801
URL: http://www.cipa.jp/index_e.html

June 28, 2024

Efforts to Improve Trustworthinessin the Use of Artificial Intelligence (AI) Technology
1. Introduction
AI technology, which continues to make remarkable progress, has been widely used invarious aspects of society in recent years. In the field of image processing, in particular,advanced generative AI technology, which is showing rapid progress, has made it possibleto easily create images that are generated and processed with the same level of detail asreal photographs. It has become a powerful tool to enhance our understanding andawareness through visualization of events that are difficult to photograph or that do not
actually exist. In digital cameras, such AI technologies are used for scene detection, imagerecognition, and image processing during shooting, which not only contribute toimproved image quality but also make it possible to capture high quality images and video
in situations that are difficult to capture with conventional technologies. As theseexamples show, the use of AI technology in digital cameras is expected to further expand
the possibilities of image/video applications in society.
On the other hand, advances in generative AI technology have made it possible to easily
and inexpensively create high-definition images and video that are indistinguishable fromimages and video captured by digital cameras, and inducing public opinion through thespread of fake images and videos has become a social issue. In addition, AI image
processing in digital cameras may unintentionally record images and video that aredifferent from real events, which may cause problems depending on the intended use ofthe images and video. These are issues related to the trustworthiness of images and video
captured by digital cameras, and are risk factors that cannot be overlooked by camera
manufacturers, who have been focusing on enhancing their ability to “capture the truth.

2. CIPA's Basic Position on AI
There is a high affinity between image processing and AI technology, and CIPA has agreat interest in the trend of AI technology. Currently, AI technology is used in digital
cameras to analyze the shooting scene and record and reproduce the subject as faithfully
and in high definition as possible, and is also used to generate images and videos in which
the photographer/videographer intentionally emphasizes or edits real events to enhanceartistic and creative aspects. In this respect, AI technology has the potential to add valueto digital cameras and improve user convenience, and CIPA believes that the developmentof AI technology by camera manufacturers should not be hindered.
On the other hand, as mentioned in the previous section, one of the negative aspects ofAI technology is the risk of damaging the trustworthiness of images and video captured
by digital cameras. In order to minimize this risk and improve the trustworthiness ofimages and video captured by digital cameras, CIPA has decided to take the following
actions as an association of the majority of digital camera manufacturers in the world.

3. efforts to improve trustworthiness in the use of AI technology(1) Ensuring transparency in the use of AI technology in digital cameras
It is considered effective to ensure transparency in the use of AI technology if thephotographer/videographer can recognize in which cases AI processing is performed.
This will allow the user to control the camera and take pictures according to his/herintention. It is also important to properly disclose the AI functions of cameras to avoid
misleading customers in order to maintain fair competition among manufacturers. For
this reason, CIPA will consider ways to inform customers what kind of processing isperformed using AI technology in digital cameras.
(2) Authenticity of images and video captured by digital cameras
As the flood of false information generated by AI has become a social issue, there is aneed to establish and disseminate technologies to prove the authenticity of digitalcontent. In order to meet this demand, CIPA will consider standardization oftechnologies and mechanisms to enable verification of the authenticity of images andvideo captured by digital cameras, for example, by using cryptography to provide
information at the time of capture.
(3) Consideration for copyrightWith regard to copyrights of images and video used in AI machine learning during thedevelopment of digital cameras, it is desirable to consider the wishes of the copyrightholders on the responsibility of respective camera manufacturers. On the other hand,
CIPA will consider a function or mechanism to embed the author's intention to use for
AI's machine learning in image files, since photographers/videographers who own

copyrights have concerns about their own works being used for AI's machine learning
without their permission.

4. Conclusion
CIPA will improve the trustworthiness of images and video captured by digital cameras
through the above efforts, and will actively contribute to the promotion of the appropriate
use of images and video in society.

Contact:
CIPA Secretariat
e-mail: ai_info@cipa.jp