It’s Time Seat Manufacturers Get Heads in the Right Place, J.D. Power Finds
TROY, Mich.: 15 Aug. 2024 — Seat comfort and the headrest are two of the top four problem areas in theJ.D. Power 2024 U.S. Seat Quality and Satisfaction Study,SM released today. Vehicle seat manufacturers
have worked diligently to improve seat quality and functionality, however, the headrest is one of the top
problems for a fifth consecutive year, highlighting the need for adjustments is long overdue. Whenassessing seat comfort, owners who do not have issue with their headrest have an average of 1.0
problems per 100 vehicles (PP100), however, when people do indicate having an issue with a headrest, theindication of “seat excessively uncomfortable” climbs almost six times to 6.7 PP100.
“Headrest adjustability needs to be prioritized by seat manufacturers as it does have an effect on overall
seat experience,” said Ashley Edgar, senior director of automotive benchmarking at J.D. Power. “As muchas manufacturers can address many of the other aspects of seat quality, overall comfort is lost without aproper headrest.”
Seat quality is measured by the number of problems and level of satisfaction experienced per 100 vehicles
during the first 90 days of ownership, with a lower score reflecting higher quality.
The 2024 U.S. Seat Quality and Satisfaction Study is based on responses from 99,144 purchasers andlessees of new 2024 model-year vehicles who were surveyed after 90 days of ownership. The study wasfielded from July 2023 through May 2024.
For more information about the U.S. Seat Quality Satisfaction Study, visit
https://www.jdpower.com/business/automotive/us-seat-quality-and-satisfaction-study.
See the online press release at http://www.jdpower.com/pr-id/2024085.
About J.D. Power
J.D. Power is a global leader in automotive data and analytics, and provides industry intelligence,
consumer insights and advisory solutions to the automotive industry and selected non-automotiveindustries. J.D. Power leverages its extensive proprietary datasets and software capabilities combined withadvanced analytics and artificial intelligence tools to help its clients optimize business performance.
J.D. Power was founded in 1968 and has offices in North America, Europe and Asia Pacific. To learn more
about the company's business offerings, visit JDPower.com/business. The J.D. Power auto-shopping tool
can be found at JDPower.com.
Media Relations Contacts
Geno Effler, J.D. Power; West Coast; 714-621-6224; media.relations@jdpa.com
Shane Smith; East Coast; 424-903-3665; ssmith@pacificcommunicationsgroup.com
About J.D. Power and Advertising/Promotional Rules: http://www.jdpower.com/business/about-us/pressrelease-info###NOTE: Three charts follow.

jdpower.com/businessYear / Project / Study Name

J.D. Power
2024 U.S. Seat Quality and Satisfaction StudySM
Top Three Seats per Segment
Overall Quality
Problems per 100 Vehicles (PP100)

Mass Market Car Segments
Mass Market Small/Compact Car
Kia Forte - Hyundai Transys

6.5

Nissan Versa - Tachi-S Co., Ltd.

6.9

Subaru Impreza - NHK Spring Co., Ltd.

9.0

Mass Market Midsize/Large Car
Kia K5 - Adient

5.5

Toyota Camry - Adient8.5

Chevrolet Camaro - Bridgewater Interiors, LLC

8.8

Source: J.D. Power 2024 U.S. Seat Quality and Satisfaction Study SM
Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying
J.D. Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores,
and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in th isrelease or J.D. Power survey results without the express prior written consent of J.D. Power.

Year / Project / Study Name

J.D. Power
2024 U.S. Seat Quality and Satisfaction StudySM
Top Three Seats per Segment
Overall Quality
Problems per 100 Vehicles (PP100)

Mass Market SUV & Truck/Van SegmentsMass Market Small/Compact SUV
Subaru Forester - NHK Spring Co., Ltd.

5.4

Chevrolet Equinox - Lear Corporation

6.4

Chevrolet Trax - KM&I Co., Ltd.

6.6

Mass Market Midsize/Large SUV
Chevrolet Traverse - Bridgewater Interiors, LLC

6.3

Nissan Murano - Tachi-S Co., Ltd.

6.6

Ford Explorer - Lear Corporation

7.2

Mass Market Truck/VanRam 1500 - Bridgewater Interiors, LLC
Chevrolet Silverado - Lear Corporation
Chevrolet Silverado HD - Lear Corporation

4.1

5.6
6.4

Source: J.D. Power 2024 U.S. Seat Quality and Satisfaction Study SM
Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying
J.D. Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores,
and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in th isrelease or J.D. Power survey results without the express prior written consent of J.D. Power.

Year / Project / Study Name

J.D. Power
2024 U.S. Seat Quality and Satisfaction StudySM
Top Three Seats per Segment
Overall Quality
Problems per 100 Vehicles (PP100)

Premium Segments
Premium Car
Audi A5 (Neckarsulm, GER) - Lear Corporation

3.8

Porsche Taycan - Lear Corporation

4.5

Porsche 911 - Lear Corporation

4.7

Premium SUV
Porsche Cayenne - Forvia

4.0

BMW X3 (Spartanburg, SC) - Lear Corporation

4.6

Porsche Macan - Adient

5.1

Source: J.D. Power 2024 U.S. Seat Quality and Satisfaction Study SM
Charts and graphs extracted from this press release for use by the media must be accompanied by a statement identifying
J.D. Power as the publisher and the study from which it originated as the source. Rankings are based on numerical scores,
and not necessarily on statistical significance. No advertising or other promotional use can be made of the information in th isrelease or J.D. Power survey results without the express prior written consent of J.D. Power.