CSP Use Cases

ALLOT SMART SP USE CASESCONTENTSINTRODUCTION3USE CASES BY SOLUTION DOMAINNETWORK VISIBILITY

4

Customer Segmentation
5
Optimize Customer Care
6
Identify Potential Churners
7Technology Version Awareness
9
Network Resource Planning
10
Customer QoE11
Prepaid Behavior Analysis
12
Revenue Impact Analysis and Fraud Detection
13
Security Analysis
14
Service Plan Evaluation
15
Segment Failure Notification 16
Roaming Analytics 
17
POLICY & CHARGING CONTROL

18

Application-based Charging
HTTP Header EnrichmentOTT Content BundlingOTT Premium ContentService Tiering
Tethering Detection
Turbo BoostVolume-based Charging

19
20
21
23
24
25
26
27

TRAFFIC MANAGEMENT28

QoE-based Congestion Management
29
Visibility, Control and Security for Government Agencies 30
Layer 7 Steering for VAS Integration
31
Fair Use Management
32
Multi-tenant Solution for Visibility & Control forEnterprise Customers
33
OTT Video Optimization
34
Autonomous Systems-BGP Awareness
35
Control Leased Bandwidth Costs
36
Online Gaming Assurance
37

2

REGULATORY COMPLIANCE38

Anti-spam (Blacklist Prevention)
Blacklist URL FilteringUnified Regulatory Compliance
Usage Records Store & Retrieve
Bill Shock PreventionNationwide DDoS Protection In Action

39
40
41
42
43
43

INTRODUCTIONINTRODUCTION
Allot is a leading global provider of innovative
network intelligence and security solutions
for service providers, helping you to provide
enhanced value to your customers. Our
solutions, deployed globally, deliver network
and application analytics, traffic control andshaping, and network-based security services.
The use cases in this booklet focus on the Allot
Smart solution suite. Powered by inline DPItechnology, Allot Smart generates insightfulintelligence that empowers our customers to
optimize, innovate, and capitalize on every
service opportunity. By analyzing every packetof network, user, application and security data,
Allot Smart cost-effectively enables the highest
Quality of Experience (QoE) for our customers’
end-users. Using Allot Smart, our customers
have lowered access bandwidth costs by 10%,deferred capacity expansions by 1-2 years andreduced revenue leakage by 15%.
The choice may be simple, but the path iscomplex. An experienced, knowledgeable andinnovative partner can make the difference inmeeting customer expectations.

Allot is your partner for deliveringhigh quality network intelligenceand security solutions. services.
The Service Provider Use Cases are organized
into the following domains:o Network Visibilityo Traffic Managemento Policy Control & Charging
o Regulatory Compliance3

ALLOT SMART SP USE CASES

NETWORK VISIBILITY
When you truly know what’s happening on your network, you
can make better business decisions. Allot gives you complete
visibility of all application and user traffic in granular detail, viewed
through built-in dashboards or custom reports that you create
on demand. Optional export of rich data records enhances theinsight you gain from external BI and big data systems.

4

NETWORK VISIBILITY

Key Benefits

NETWORK VISIBILITYo Gain deeper understandingof customer online activity
and preferenceso Increase ARPU throughbetter targeting of services/
promotionso Reduce churn with “stickier”
services

CUSTOMER SEGMENTATION
The ability to identify subscriber interests and usage patterns
enables service providers to introduce targeted promotions andto benefit from other revenue generating opportunities. For
example, one user segment may be characterized as having an

Identify subscriberinterests and usage
patterns
o Analyze data usage patternsof subscribers, applications,and deviceso Segment subscribers basedon areas of interest andusage patterns

interest in gadgets, while the subscribers in another segment
are music lovers. By identifying these interest segments along with other attributes such as usage patterns and type ofdevice – the operator can launch effective promotions thatoffer subscribers relevant products and services such as new
or additional devices or personalized service plans. Subscriber
segmentation also offers abundant opportunities for revenue
generation from advertising.

o Target promotions and optin adverts tailored to eachsegmento Leverage segmentation
profiles to attract advertisersand other revenue
opportunities

Powered by
Allot Service Gateway

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFICo NetXplorer
o ClearSee

ANALYTICS
TOOLSo Subscriber Management
Platform

Departments

SMART
DATA
SOURCEANALYSIS
Allot ClearSee
Network Analytic

STORAGE
Allot Data
Warehouse

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

Customized by Allot data science service
Other
data sources

Smart Data Sets
(CSV/SQL)

ActionCVM, CEM big data
projects use casevisabillity SIEM

Allot DWH of joined
aggregated data

Marketing/Engineering/Operations/Security

STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator

Regulatorycompliance, Billing

Extract, transform,load (ETL)

Technology
Fixed, Mobile, Converged

STREAMINGDATARECORDSCOLLECTION
Allot Service
Gateaway5

ALLOT SMART SP USE CASESKey Benefits

NETWORK VISIBILITYo Reduce trial and error
in resolving customer
complaints

OPTIMIZE CUSTOMER CAREo Improve your Customer
Care service

Every interaction with your customer is critical. The right kind ofo Enhance your brand image

usage and activity analytics can assist Customer Care personnel
in resolving customer issues. For example, customers may
complain that their handset battery requires frequent recharging
and is running out of juice after only a few hours of use. Whilethe usual suspect may be the battery, the customer’s usage
history points to a recent download of one or more bandwidthintensive applications as well as frequent use of that application.
The history may also show that the downloaded application
works better with a later version of the device’s operating
system. Armed with this usage history and analysis, support
personnel could recommend using an alternative applicationthat is easier on the battery, upgrading the device OS, or

Customer Care
Optimization in Actiono Customer contacts Call
Center with complainto Call Center rep consults
customer profile and recent
activityo Profile analysis assists in
pinpointing the problem
o Call Center resolves the
problem faster and better

upgrading the battery, or all three options. With so many factors
affecting data service, customers value a service provider who isknowledgeable and can resolve problems quickly.

Powered by
Allot Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFIC

Departments
ANALYTICS
TOOLS

SMART
DATA
SOURCEANALYSIS
Allot ClearSee
Network Analytic

STORAGE
Allot Data
Warehouse

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

Customized by Allot data science service
Other
data sources

Smart Data Sets
(CSV/SQL)

ActionCVM, CEM big data
projects use casevisabillity SIEM

Marketing/Engineering/Operations/Security

Technology

Allot DWH of joined
aggregated data

STREAMINGDATARECORDS

Fixed, Mobile, Converged

PROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator
Extract, transform,load (ETL)

STREAMINGDATARECORDS

6COLLECTION
Allot Service
Gateaway

Regulatorycompliance, Billing

NETWORK VISIBILITY

Key Benefits
o Reduce trial and error
in resolving customer
complaints

NETWORK VISIBILITYIDENTIFY POTENTIAL CHURNERS

o Improve your Customer
Care serviceo Enhance your brand image

It is estimated that it costs 7 times as much to win new
customers as to keep existing ones. Using advanced analytics

Identify Potential
Churners in Actiono Customer contacts Call
Center with complaintcapabilities, it is possible to craft reports that identify high risk
churners based on a combination of activities such as reduced
activity, visits to competitor sites and poor QoE. One can thenreach out to such customers with attractive, personalized offersand care to win back their loyalty

o Call Center rep consults
customer profile and recent
activityo Profile analysis assists in
pinpointing the problem
o Call Center resolves the
problem faster and better

Powered by
Allot Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFIC

Departments
Marketing/Engineering/Operations/Security

Technology

ANALYTICS
TOOLS

SMART
DATA
SOURCEANALYSIS
Allot ClearSee
Network Analytic

STORAGE
Allot Data
Warehouse

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

Customized by Allot data science service
Other
data sources

Smart Data Sets
(CSV/SQL)

ActionCVM, CEM big data
projects use casevisabillity SIEM

Allot DWH of joined
aggregated data

Mobile, Converged
STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator

Regulatorycompliance, Billing

Extract, transform,load (ETL)

STREAMINGDATARECORDSCOLLECTION
Allot Service
Gateaway7

ALLOT SMART SP USE CASES

8NETWORK VISIBILITY

Key Benefitso Understand technology
utilization trends
o Plan for new technology
o Migrate on time/on budget

NETWORK VISIBILITYTECHNOLOGY VERSION
AWARENESS

Technology Version
Awareness in Action

Keeping up with new technologies can be quite costly. Witho Analyze trends intechnology utilization

may be tempted to overspend early in the curve - earliero Create well-founded
migration plan

trends within their customer base, they can plan "just in time"o Implement efficiently

constant pressure to stay ahead of changes, service providers
than they need to. By gaining clear visibility into actual usage
migrations and keep CAPEX and OPEX as low as possible

Powered by
Allot Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

Departments
Marketing/Engineering/Operations/Security

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFIC

Technology
Fixed, Mobile, Converged

ANALYTICS
TOOLS

SMART
DATA
SOURCEANALYSIS
Allot ClearSee
Network Analytic

STORAGE
Allot Data
Warehouse

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

Customized by Allot data science service
Other
data sources

Smart Data Sets
(CSV/SQL)

ActionCVM, CEM big data
projects use casevisabillity SIEM

Allot DWH of joined
aggregated data

STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator

Regulatorycompliance, Billing

Extract, transform,load (ETL)

STREAMINGDATARECORDSCOLLECTION
Allot Service
Gateaway9

ALLOT SMART SP USE CASESKey Benefits

NETWORK VISIBILITY

NETWORK RESOURCE PLANNING
Network planning relies on accurate and meaningful information
regarding congestion episodes on the network, why they occur,and their effect on subscriber Quality of Experience (QoE)..

o Pinpoint the causes of
network congestiono Understand usage
trends and better predict
congestiono Save on resource CAPEXand OPEX through accurate
planning

For example, real-time analytics can show which subscribers,
applications and devices are consuming the bandwidth in a
temporarily congested cell, while historical analysis can beused to identify the usage patterns that make a cell chronicallycongested. The effects of congestion may be felt keenly byvideo consumers who experience more stalls, stutters and longload times. Analyzing QoE per subscriber, application and device
in congested cells can help operators identify problem areas andbetter plan around them. For example, expedited forwarding
and video optimization may alleviate most of the QoE problems,
rather than bandwidth expansion.

Network Resource
Planning in Actiono Collect and warehouse
real-time session and usage
data per sub, application,
device, cello Identify congestion
episodes and their causeso Analyze the effects ofcongestion on application
QoE and SLA deviations
o Evaluate solutions to manage
and reduce congestion
versus bandwidth expansion

Powered by
Allot Service Gatewayo NetXplorer

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFICANALYTICS
TOOLS

SMART
DATA
SOURCEANALYSIS
Allot ClearSee
Network Analytic

STORAGE
Allot Data
Warehouse

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

Customized by Allot data science service
Other
data sources

Smart Data Sets
(CSV/SQL)

ActionCVM, CEM big data
projects use casevisabillity SIEM

Allot DWH of joined
aggregated data

STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator
Extract, transform,load (ETL)

STREAMINGDATARECORDS

10COLLECTION
Allot Service
Gateawayo ClearSeeo Subscriber Management
Platform

Departments
Marketing/Engineering/Operations/Security

Regulatorycompliance, BillingTechnology
Fixed, Mobile, Converged

NETWORK VISIBILITY

Key Benefitso Gain better understandingof NW performanceo Improve user satisfaction

NETWORK VISIBILITYCUSTOMER QoEo Reduce churnTo ensure high customer QoE, one must measure andNetwork/Web QoE
in Actiono Analyze network
performance and traffic
bottlenecks
o Implement pin-pointed
network enhancements

understand in detail the factors that influence performanceissues related to browsing and video consumption. By analyzing
in detail where, when and why congestion is impacting user
experience, service providers can optimize network expansion
to exactly fit current and projected needs—avoiding unnecessary
spending, saving both CAPEX and OPEX.

o Improve user QoE

Powered by
Allot Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

Departments
Marketing/Engineering/Operations/Security

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFIC

Technology

ANALYTICS
TOOLS

Fixed, Mobile, Converged
SMART
DATA
SOURCEANALYSIS
Allot ClearSee
Network Analytic

STORAGE
Allot Data
Warehouse

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

Customized by Allot data science service
Other
data sources

Smart Data Sets
(CSV/SQL)

ActionCVM, CEM big data
projects use casevisabillity SIEM

Allot DWH of joined
aggregated data

STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator

Regulatorycompliance, Billing

Extract, transform,load (ETL)

STREAMINGDATARECORDSCOLLECTION
Allot Service
Gateaway11

ALLOT SMART SP USE CASESKey Benefits

NETWORK VISIBILITYo Elevate your relationshipwith prepaid customers

PREPAID BEHAVIOR ANALYSISo Reduce the risk of prepaid
churnPrepaid customers comprise a significant segment of users in

o Increase opportunities forrevenue generation

mobile data networks. However, their activity and preferences
are mostly unknown. This limited relationship makes it easier forthem to churn. Prepaid Behavior Analysis allows service providers
to change the nature of the relationship by providing valuable
insight into the online activity of prepaid customers. Usage trends
regarding popular applications, time-of-day patterns, device, andother parameters help service providers identify different profiles
within the prepaid community so they can target the rightkind of value to this important segment. For example, behavior
analysis can be used to incentivize users of bandwidth-intensive
applications to increase the amount of their regular top-up, ormove up to a higher-tier prepaid package. It can also assist in
targeting relevant ad campaigns to prepaid customers.

Prepaid Behavior Analysis
in Actiono Track prepaid usage perapplication, volume, anddeviceo Combine usage data withlocation, point of sale, andother known parameterso Analyze prepaid behavior
and segment accordingly
o Prepaid Behavior Analysis
in Action Target prepaid
segments with more
appealing packages

Powered by
Allot Service Gatewayo NetXplorer
o ClearSee

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFICANALYTICS
TOOLS

SMART
DATA
SOURCEANALYSIS
Allot ClearSee
Network Analytic

STORAGE
Allot Data
Warehouse

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

ActionDepartments
Customized by Allot data science service

Other
data sourceso Subscriber Management
Platform

Smart Data Sets
(CSV/SQL)

CVM, CEM big data
projects use casevisabillity SIEM

Marketing/Engineering/Operations/Security

Allot DWH of joined
aggregated data

STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator
Extract, transform,load (ETL)

STREAMINGDATARECORDS

12COLLECTION
Allot Service
Gateaway

Regulatorycompliance, BillingTechnology
Mobile, Converged

NETWORK VISIBILITY

Key Benefits
o Identify fraudulent activity
o Close security loopholeso Assure revenue per usage

Revenue Impact Analysis
and Fraud Detection in
ActionNETWORK VISIBILITY

REVENUE IMPACT ANALYSIS ANDFRAUD DETECTION
It has been estimated that service providers lose 10-20% of
potential revenue to fraudulent activity that bypasses usageo Establish baseline
application behavior

quotas and avoids payment for data consumption. This clearlyo Monitor and detect
anomalous behavior
patterns

and unnecessary network expansion if unchecked. By identifyingo Alert service providers to
implement mitigation

impacts the bottom line and may also contribute to congestion
these activities and taking steps to block them, service providers
can ensure they are properly compensated for all network usage.

Powered by
Allot Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

Departments
Marketing/Engineering/Operations/Security

Technology

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFICANALYTICSTOOLSANALYSIS
Allot ClearSee
Network Analytic

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

ActionFixed, Mobile, Converged
SMART
DATA
SOURCESTORAGE
Allot Data
Warehouse

Customized by Allot data science service
Other
data sources

Smart Data Sets
(CSV/SQL)

CVM, CEM big data
projects use casevisabillity SIEM

Allot DWH of joined
aggregated data

STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator

Regulatorycompliance, Billing

Extract, transform,load (ETL)

STREAMINGDATARECORDSCOLLECTION
Allot Service
Gateaway13

ALLOT SMART SP USE CASESKey Benefits

NETWORK VISIBILITYo Increase uptake of
security VAS

SECURITY ANALYSISo Increase ARPUo Gain positive publicity

Studies indicate that many mass market subscribers want theirservice provider to solve their connectivity security issues on theirbehalf. By correlating users who have experienced security issues
with demographics of customers that pay for security Value

Segment Failure
Notification in Action

Added Services, SPs can target specific value-added securityo Analyze customer security
issuesservices to likely candidate customers

o Identify likely needs
o Promote security VAS

Powered by
Allot Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

Departments
Marketing/Engineering/Operations/Security

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFICANALYTICS
TOOLS

SMART
DATA
SOURCEANALYSIS
Allot ClearSee
Network Analytic

STORAGE
Allot Data
Warehouse

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Customized by Allot data science service
Other
data sources

Mobile, Converged

Trends, outllers, thresholds

SYSLOG

Smart Data Sets
(CSV/SQL)

ActionCVM, CEM big data
projects use casevisabillity SIEM

Allot DWH of joined
aggregated data

STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator
Extract, transform,load (ETL)

STREAMINGDATARECORDS

14

COLLECTION
Allot Service
Gateaway

Technology

Regulatorycompliance, Billing

NETWORK VISIBILITY

Key Benefitso Understand how each planis usedo Update plans and offers

NETWORK VISIBILITYSERVICE PLAN EVALUATIONo Increase ARPU thru better
package fit

Tiered plans and service bundles do not always get utilized
as expected by operators. Granular visibility into correlation

Service Plan Evaluation in
Actionbetween user demographics, device types and packageo Analyze response todifferent plans and updates

match customer segments, thereby increasing network usage

utilization enable the service provider to fine-tune offerings toand customer ARPU.

o Target users who are likely
to upgrade their planso Promote new plans

Powered by
Allot Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

Departments
Marketing/Engineering/Operations/Security

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFIC

Technology

ANALYTICS
TOOLS

Fixed, Mobile, Converged
SMART
DATA
SOURCEANALYSIS
Allot ClearSee
Network Analytic

STORAGE
Allot Data
Warehouse

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

Customized by Allot data science service
Other
data sources

Smart Data Sets
(CSV/SQL)

ActionCVM, CEM big data
projects use casevisabillity SIEM

Allot DWH of joined
aggregated data

STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator

Regulatorycompliance, Billing

Extract, transform,load (ETL)

STREAMINGDATARECORDSCOLLECTION
Allot Service
Gateaway15

ALLOT SMART SP USE CASESKey Benefits

NETWORK VISIBILITY

SEGMENT FAILURE NOTIFICATIONo Centralized, granular viewof network healtho Shortened time to repair
o Enhanced customer
satisfaction

Granular visibility into network segment (e.g. DSLAM, CVC,
eNodeB, Sector) failure can help CSPs repair service affecting
problems more quickly. Shorter time to repair ensures that
customers suffer less from the outage, increasing their overall
QoE.

Segment Failure
Notification in Actiono Baseline normal traffic per
segmento Monitor network trafficlevels, per segment
o Notify NOC upon thresholdcrossing drop of per
segment traffic

Powered by
Allot Service Gatewayo NetXplorer
o ClearSee

Departments
Engineering/Operations

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFICANALYTICS
TOOLS

SMART
DATA
SOURCEANALYSIS
Allot ClearSee
Network Analytic

STORAGE
Allot Data
Warehouse

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

Customized by Allot data science service
Other
data sources

Smart Data Sets
(CSV/SQL)

ActionCVM, CEM big data
projects use casevisabillity SIEM

Allot DWH of joined
aggregated data

STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator
Extract, transform,load (ETL)

STREAMINGDATARECORDS

16

COLLECTION
Allot Service
Gateaway

Regulatorycompliance, BillingTechnology
Fixed, Mobile, Converged

NETWORK VISIBILITY

Key Benefitso Satisfied roamers

NETWORK VISIBILITYo Shortened time to repair

ROAMING ANALYTICS

Roaming Analytics in
ActionCSPs are challenged to measure the QoE of inbound ando Collect and correlatesignaling and data plane
traffic
o Measure and correlate QoE
metrics per application/
subscriber

outbound roamers. Correlation of signaling and data plane traffic
at the subscriber level makes it possible to collect per-subscriber
web usage and QoE analytics. This enables monitoring of roamer
application QoE, and identification of potential network problems
when QoE drops.

o Generate reports andnotifications of QoE levels
and problems

Powered by
Allot Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

Departments
Engineering/Operations/MarketingTechnology

GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFICANALYTICSTOOLSANALYSIS
Allot ClearSee
Network Analytic

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

ActionMobileSMART
DATA
SOURCESTORAGE
Allot Data
Warehouse

Customized by Allot data science service
Other
data sources

Smart Data Sets
(CSV/SQL)

CVM, CEM big data
projects use casevisabillity SIEM

Allot DWH of joined
aggregated data

STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator

Regulatorycompliance, Billing

Extract, transform,load (ETL)

STREAMINGDATARECORDSCOLLECTION
Allot Service
Gateaway17

ALLOT SMART SP USE CASESPOLICY CONTROL & CHARGING (PCC)
Maximize customer lifetime value by leveraging application-based
and usage-based plans that cater to the unique and dynamic
needs of pre-paid, post-paid, business and IoT customers. Allot’s
SmartPCC solution integrates seamlessly with authentication,
provisioning and charging systems to assure fast service roll-out
and time-to-revenue.

18

POLICY CONTROL & CHARGINGKey Benefitso Increase ARPUo Enhance customer choice
and increase loyalty

POLICY & CHARGING CONTROLAPPLICATION-BASED CHARGINGo Differentiate your service
offering

The ability to identify applications at Layer-7 allows operators todifferentiate their offering with a range of unique service plans

Application-based
Charging in Action

based on gaming, social networking, streaming video, basic email,o Customer opts-in to “Social
Mingler” plan

identify many customers who are “Social Minglers” meaning theyoo Plan based on data cap
with unlimited use of social
networking appso Exclude Facebook, Twitter,
WhatsApp, Instagram,
LinkedIn from data cap

and other popular applications. For example, operators may
are heavy users of social networks. This segment can be offeredzero-rating on popular social networking apps so that usage is notcounted against their data cap. Similarly, frequent gamers would
be attracted to a plan that offers guaranteed quality of service forWorld of Warcraft, Call of Duty, and other interactive games.

o Send monthly usage reportin customer bill indicating“free” data volume used

Powered by
Allot Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

DIFFERENTIATED OFFERINGS AND PERSONALIZEDCUSTOMER EXPERIENCE
Subscriber Management

Departments
AAA

LDAP

MME

Self-Care

DHCP

Customer Portal

Marketing/Engineering/Operations/Security

Technology

Charging

Customer App

Sy

OCS

OFCS

Gy/Gz

Data Plane
PCRF
S/PGW

Mobile, Converged
Mobile5d Gx

eNodeBSGi
SERVICE GATEWAY
BRAS
VAS

FTTH/FTTB/DSL

EPC/GILAN

Allot GiLAN
physical/virtual functions

19

ALLOT SMART SP USE CASESKey Benefits

POLICY & CHARGING CONTROLo Increase ARPU

HTTP HEADER ENRICHMENTo Improve User Experience/increase loyaltyo Strengthen OTT
partnerships

Service providers seek ways to leverage customer information to
improve and personalize their online experiences. By forwarding

HTTP Header Enrichment
in Action

anonymized customer information to OTT and Content provider
web sites, these partners can in turn provide personalized
responses/content that improves the end user experience,o Offer personalized services

driving improved business models for the Service Provider.

o Partner with OTT andContent Providers
o Enrich HTTP headers ofcustomer requests
o Deliver personalized
servicesPowered by
Allot Service Gatewayo NetXplorero Subscriber Management
Platform

Departments
DIFFERENTIATED OFFERINGS AND PERSONALIZEDCUSTOMER EXPERIENCE
Subscriber Management

Marketing/Operations

Self-Care

Charging

Technology
AAA

LDAP

MME

DHCP

Customer Portal

Customer App

Sy

OCS

Gy/Gz

Data Plane
PCRF
S/PGW
Mobile5d Gx

eNodeBSGi
SERVICE GATEWAY
BRAS
VAS

FTTH/FTTB/DSL

20

EPC/GILAN

Allot GiLAN
physical/virtual functions

OFCS

Mobile, Converged

POLICY CONTROL & CHARGINGKey Benefitso Create new sources ofrevenue together with OTT
content providers

POLICY & CHARGING CONTROLOTT CONTENT BUNDLINGo Differentiate your service
offeringo Reduce churnOver-the-top content is an integral part of the digital lifestyle.
One of the ways service providers can capitalize on thisHTTP Header Enrichment
in Actiono Service bundles withvarious combinations of
OTT content/services
o Provision QoS, volume cap,and charging rules for eachbundlephenomenon is by generating and sharing revenue throughtiered bundles of popular OTT content and services. For example,
service providers can partner with local content providers tobundle their music, games, movies, video, and social networking
applications into a variety of tiered packages aimed at different
customer segments. Bundled applications may be loaded onto
smartphones at the point of sale, together with usage caps,
overage policy, and unified billing by the service provider for pay-o Track and share usage
statistics for targeted
advertisingfor-use content.

o Provide unified billing for all
servicesto ensure great QoE. It may also offer options for targeted

The bundle may include content caching or video optimization
advertising based on in-depth analysis of subscriber behavior
and bundle popularity. With so many kinds of local and global

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Allot Service Gateway

content coming online all the time, service providers haveunlimited opportunity to launch new business ventures with OTT
providers and share the revenue.

o NetXplorero Subscriber Management
Platform

DIFFERENTIATED OFFERINGS AND PERSONALIZEDCUSTOMER EXPERIENCE
Subscriber Management

Departments
AAA

LDAP

MME

Self-Care

DHCP

Charging

Customer Portal

Customer App

OCS

OFCS

Marketing/Operations
Sy

Technology

Gy/Gz

Data Plane
PCRF

Mobile, Converged

S/PGW
Mobile5d Gx

eNodeBSGi
SERVICE GATEWAY
BRAS
VAS

FTTH/FTTB/DSL

EPC/GILAN

Allot GiLAN
physical/virtual functions

21

ALLOT SMART SP USE CASES

22

POLICY CONTROL & CHARGINGKey Benefits
o Differentiate your offering
to high-end customers
o Expand revenue-sharebusiness

POLICY & CHARGING CONTROLOTT PREMIUM CONTENTo Increase ARPU

While most over-the-top content is free, many content providers
also offer premium Internet content and services for a fee.

HTTP Header Enrichment
in Action

Service providers can capitalize on this growing phenomenon by

o Create tiered packages fordelivery and charging ofpremium OTT content/
services

experience and to track and analyze OTT usage. For example,o Share revenue with OTT
providers from newcustomer acquisitionso Track and share usage
statistics for targeted
advertisingleveraging their unique ability to enable access, shape the user
service providers can help popular music-, video-, or TV-ondemand providers to expand their pay-for-use business bybundling the OTT service together with smartphone acquisition,
high-speed access, guaranteed QoE, and unified billing in a
premium package. The premium-content relationship may sharerevenue and also offer options for targeted advertising based on
analysis of subscriber behavior and application usage.

o Provide unified billing for all
servicesPowered by
Allot Service Gatewayo NetXplorero Subscriber Management
Platform

DIFFERENTIATED OFFERINGS AND PERSONALIZEDCUSTOMER EXPERIENCE
Subscriber Management

Departments
AAA

LDAP

MME

Self-Care

DHCP

Charging

Customer Portal

Customer App

OCS

OFCS

Marketing/Operations
Sy

Technology

Gy/Gz

Data Plane
PCRF

Mobile, Converged

S/PGW
Mobile5d Gx

eNodeBSGi
SERVICE GATEWAY
BRAS
VAS

FTTH/FTTB/DSL

EPC/GILAN

Allot GiLAN
physical/virtual functions

23

ALLOT SMART SP USE CASESKey Benefits

POLICY & CHARGING CONTROLo Increase revenue and upsell
opportunities

SERVICE TIERINGo Differentiate your service
offeringo Enhance customer
satisfaction

Data service providers use service tiering to tailor competitive
service plans to specific market segments and subscriber
preferences. Service plans may be tiered according to different

Service Tiering in Action

speeds (Mbps, Gbps), QoS, usage allowances, Happy Hours, fairuse provisions, application-based SLAs and more. For example,o Create policy rules for eachtiered service plana basic tier could offer high speed but low monthly data cap,
while a premium tier offers high speed, unlimited data volume,o Assign customers to thetiered plan of their choiceand expedited forwarding for Streaming Video and Gamingo Automatically enforce tierspeed, QoS, data cap, etc.
on subscriber traffic in realtime

applications. Tiered plans can be rolled out for specific devices
as well. In this way, operators can target each customer with theright service plan at the right price.

o Automatically enforce tiercharging rules and createcharging records

Powered by
Allot Service Gatewayo NetXplorero Subscriber Management
Platform

DIFFERENTIATED OFFERINGS AND PERSONALIZEDCUSTOMER EXPERIENCE
Subscriber Management

AAA

LDAP

MME

Self-Care

DHCP

Charging

Customer Portal

Customer App

Sy

OCS

OFCS

Departments
Marketing/Operations

Gy/Gz

Technology
Data Plane

Mobile, Converged

PCRF
S/PGW
Mobile5d Gx

eNodeBSGi
SERVICE GATEWAY
BRAS
VAS

FTTH/FTTB/DSL

24

EPC/GILAN

Allot GiLAN
physical/virtual functions

POLICY CONTROL & CHARGINGKey Benefitso Increase ARPU throughoptional tethering planso Increase customer
satisfaction

POLICY & CHARGING CONTROLTETHERING DETECTIONo Block illegal tethering

In many geographies, mobile broadband is the most accessible
broadband option available and some customers exploit

Service Tiering in Actiono Offer premium plans that
include tethering

tethering to enable secondary users to ride for free on their dataplans. Tethering is difficult to detect but if detected, it can beoffered as an upsell and blocked when it has not been paid for.

o Detect tethering in realtime
o Apply premium charging
and block unpaid fortethering attempts

Powered by
Allot Service Gatewayo NetXplorero Subscriber Management
Platform

Departments
Marketing/Operations

DIFFERENTIATED OFFERINGS AND PERSONALIZEDCUSTOMER EXPERIENCE

Technology
Mobile, Converged

Subscriber Management

AAA

LDAP

MME

Self-Care

DHCP

Charging

Customer Portal

Customer App

Sy

OCS

OFCS

Gy/Gz

Data Plane
PCRF
S/PGW
Mobile5d Gx

eNodeBSGi
SERVICE GATEWAY
BRAS
VAS

FTTH/FTTB/DSL

EPC/GILAN

Allot GiLAN
physical/virtual functions

25

ALLOT SMART SP USE CASESKey Benefits

POLICY & CHARGING CONTROLo Increase bandwidth upsell
opportunities

TURBO BOOSTo Increase incremental ARPU
through opt-in services
o Enhance your brand withservices for the Digital
Lifestyle

Broadband subscribers typically sign up for the data plan thatbest suits their digital lifestyle. But there are always thosemoments when an extra boost of bandwidth is desired. For
example, when snapping and sending photos from a sports

Turbo Boost in Action

venue with thousands of people doing the same, the datao Operator detects QoE
status and sends SMS
offering turbo boost

experience could be poor. Likewise, when streaming a full movie
or downloading large files, real-time bandwidth-on-demand(BoD) comes in handy. The ability to obtain an on-demand speedo Subscriber selects BoD
option via SMS or fromoperator portal

upgrade for a limited duration is something many subscribers
want and are willing to pay for.

o BoD policy is applied for the
specified time periodo Restore regular service plan
when BoD time expires andsend charge notification

Powered by
Allot Service Gatewayo NetXplorero Subscriber Management
Platform

DIFFERENTIATED OFFERINGS AND PERSONALIZEDCUSTOMER EXPERIENCE
Subscriber Management

AAA

LDAP

MME

Self-Care

DHCP

Charging

Customer Portal

Customer App

OCS

Departments

OFCS

Marketing/Operations
Sy

Gy/Gz

Technology

Data Plane
PCRF
S/PGW
MobileeNodeBSGi
SERVICE GATEWAY
BRAS
VAS

FTTH/FTTB/DSL

26

Mobile, Converged

5d Gx

EPC/GILAN

Allot GiLAN
physical/virtual functions

POLICY CONTROL & CHARGINGKey Benefitso Increase ARPUo Close the gap between
network usage andrevenues
o Promote fair use andpredictable utilization

POLICY & CHARGING CONTROLVOLUME-BASED CHARGING
Volume-based charging translates increased usage into
proportional revenue growth for data service providers. It also

Volume-based Charging
in Action

helps them better regulate network utilization. For example,
operators can offer a choice of data plans with megabyte orgigabyte caps priced according to the volume of data traffico Meter subscriber usage inreal-timeallowed during a one-month period. Subscribers gain completeo Notify when usage
approaches volume limit
and redirect to top-up
portalthe ability to control monthly costs. Further monetizationo Customer may buy extra
volume, upgrade service
plan, or agree to overagefeedata cap for a fee, or to upgrade to higher usage plan. Volume-transparency regarding their actual data consumption plus
opportunities open up when customers who are approaching
their cap limit are notified and given the option to “top-up” theirbased charging also promotes fair use, as heavy users are nolonger subsidized at the expense of others.

o Data cap automatically
reset at end of billing period

Powered by
Allot Service Gatewayo NetXplorero Subscriber Management
Platform

DIFFERENTIATED OFFERINGS AND PERSONALIZEDCUSTOMER EXPERIENCE
Subscriber Management

Departments

AAA

LDAP

MME

Self-Care

DHCP

Customer Portal

Marketing/Operations

Technology

Charging

Customer App

Sy

OCS

OFCS

Gy/Gz

Data Plane
PCRF
S/PGW

Mobile, Converged
Mobile5d Gx

eNodeBSGi
SERVICE GATEWAY
BRAS
VAS

FTTH/FTTB/DSL

EPC/GILAN

Allot GiLAN
physical/virtual functions

27

ALLOT SMART SP USE CASES

TRAFFIC MANAGEMENTYour brand is built on Quality of Experience (QoE). In the era ofencrypted traffic, maintaining and improving QoE has become
even more critical. Allot’s SmartTraffic QoE enables intelligent andautomated control of subscriber QoE; minimizing congestion
and removing DDoS traffic. As a result, you save significantly on
infrastructure costs, while delivering your network’s best QoE
every time, everywhere.

28

TRAFFIC MANAGEMENT

Key Benefits
o Optimize utilization ofexisting infrastructureo Improve customer
experience

TRAFFIC MANAGEMENT

QoE-BASED CONGESTIONMANAGEMENT

o Defer CAPEX expansion

QoE-based Congestion
Management in Actiono Analyze network segment
congestiono Detect congested segments
impacting QoE
o Implement prioritizedcongestion management
policyAllot combines real-time monitoring of critical QoE indicatorswith policy-driven congestion control to maximize the qualityof experience your deployed network can deliver at any given
moment. When QoE indicators drop, our solution automaticallyshapes consumption while re-allocating available bandwidth
according to your QoS or service plan policy. When thecongestion is alleviated, the changes are rolled back to restore
pre-configured settingso Monitor and restore default
policies when resolved

Powered by
Allot Service Gatewayo NetXplorer

Departments
Engineering/Operations/Marketing

ENSURE QoS THROUGH TRAFFIC CLASSIFICATIONAND OPTIMIZATION

Technology

Allot ClearSee
Analytics

Allot NetXplorer
Management

Allot
SMP/CDC

Fixed, Mobile, Converged
BW info update

Automatic setup(line templates)

Max BW assessment*.CSV Records

Sub info update

ACK

Config sync

Real-time datacollection
per cell

SYN
ACK

Real-time
feedback loop

Subscriber

RNC

AC
K

K
AC
SYN

GGSN
RNC

Gi
Allot
service gateway

Subscriber
Monitored
cellsInternal RTT measure
CDC Congestion detection & control module

29

ALLOT SMART SP USE CASESKey Benefits

TRAFFIC MANAGEMENTVISIBILITY, CONTROL AND SECURITY
FOR GOVERNMENT AGENCIESo Differentiate offering togovernment agencies
o Widen government
customer baseo Increase revenues

Ensure reliable communications for federal agency employees.
Prioritize mission-critical applications & devices and measure& enforce real-time application QoE. Secure the network from

Visibility, Control andSecurity for Government
Agencies in Action

botnet and DDoS attacks.
o Monitor & report on
network traffic andperformanceo Implement prioritization
policieso Improve NW utilization,business critical application
performanceo Secure enterpriseconnectivity

Powered by
Allot Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

RELIABLE COMMUNICATIONS FOR FEDERAL AGENCIESTo ISP Backend

Subscriber Management
Platform

Subscriber
Information

ClearSee

Usage Logs
and Analytics

NetXplorero DDoS Secure

DDoS Secure Controller

PolicyManagement

Analyze Traffic &Direct Mitigation

Departments
Security/Engineering/Operations/Marketing

Data Plane

Technology
Users

30

Telco/ ISP
AccessRouters

Allot
Service Gateway• Inline Inspection• Traffic Management & Steering• Policy Enforcement• Content Filtering• DDoS Mitigation

Telco/ ISP
Gateway
Routers

Fixed, Mobile, Converged

TRAFFIC MANAGEMENT

Key Benefitso Improve QoE for priority
applications
o Improve resource utilization,
save on CAPEX

TRAFFIC MANAGEMENTLAYER 7 STEERING FOR
VAS INTEGRATIONo Save on OPEX by retiringother, more labor intensive,
steering vendorso Compliant with any VAS
type; proxy, nonproxy,transparent, nontransparent

As service providers struggle to differentiate their services andimprove their bottom line, optimizing resource utilization andimproving customer QoE are increasingly important. The ability,
for example, to automatically steer all incoming video traffic to a

Layer 7 Steering for VAS
Integration in Action

video optimization subsystem allows CSPs to deliver higher QoE
at optimal network utilization and operational efficiency. Superior
visibility and granular steering means only the traffic that needs

o Define Layer 7 steering
policieso Steer appropriate
application traffic to oraway from VAS delivery
infrastructure

to be steered will be steered, thereby minimizing the required
VAS infrastructure and saving additional CAPEX.

o Optimize network andapplication performance

Powered by
Allot Service Gatewayo NetXplorer

Departments
Engineering/Operations/MarketingTechnology

ENSURE QOS THROUGH TRAFFIC CLASSIFICATION AND
OPTIMIZATION
A

B

Fixed, Mobile, Converged
VAS

31

ALLOT SMART SP USE CASESKey Benefits

TRAFFIC MANAGEMENTo Reduce network congestion

FAIR USE MANAGEMENTo Ensure service availability/
delivery even when network
is congestedo Enhance customer
satisfaction and reduce
churn

Whether providing fixed or mobile connectivity, broadband
service providers must constantly struggle to deliver fair andconsistent QoE to all network subscribers, while refraining frommaking further investments in network resources. No single user
is to be discriminated against, yet at the same time, none are to
be allowed to abuse shared network resources at the expense

Fair Use Managementin Actiono Congestion thresholdautomatically triggers fairuse policy enforcementof others. Fair use management ensures that no individual
subscriber disrupts the service provided to others. It does so
by managing throughput and subscriber QoE on the basis ofo Operator can rate-limit
traffic of all subscribers inthat part of network

congestion thresholds across the entire network.

o OR operator can rate-limit
traffic per subscriber SLA
o Automatically restore
regular policy whencongestion subsides

Powered by
Allot Service Gateway
ENSURE QoS THROUGH TRAFFIC CLASSIFICATIONAND OPTIMIZATION
Allot ClearSee
Analytics

Allot NetXplorer
Management

Allot
SMP/CDCBW info update

Automatic setup(line templates)o NetXplorer

Max BW assessment

Engineering/Operations/Marketing*.CSV Records

Sub info update

ACK

Config sync

Real-time datacollection
per cell

SYN
ACK

Real-time
feedback loop

Subscriber

RNC

AC
K

K
AC
SYN

GGSN
RNC

Gi
Allot
service gateway

Subscriber
Monitored
cells

32

Departments

Internal RTT measure
CDC Congestion detection & control module

Technology
Fixed, Mobile, Converged

TRAFFIC MANAGEMENT

Key Benefits
o Differentiate Enterpriseofferingo Widen Enterprise customer
baseo Increase Revenues

Multi-tenant Solution for
Visibility & Control forEnterprise Customers in
Actiono Monitor & report on
network traffic andperformanceo Implement prioritization
policies

TRAFFIC MANAGEMENTMULTI-TENANT SOLUTION FOR
VISIBILITY & CONTROL FOR
ENTERPRISE CUSTOMERSEnterprise customers are a potential source of significant revenue
for CSPs. To better compete in this market, CSPs must offer
greater value than just connectivity. By utilizing visibility, control
and security through implementation of automated prioritybased policies, congestion management and bidirectional
security, CSPs can generate revenue by helping enterprises savemoney and increase worker efficiency.

o Improve NW utilization,business critical application
performanceo Secure enterpriseconnectivity

Powered by
Allot Service Gatewayo NetXplorer

TRAFFIC MANAGEMENT & ACCEPTABLE USE POLICYEnterprise

Departments
Engineering/Operations/MarketingTechnology

WAN AccessPriority 1

Priority 2

Internet AccessFixed, Mobile, Converged

Rome(5Mbps, MIN)

Web,
eMail

Business
Apps

Milan
(10Mbps, MIN)

Business
Apps

Web(Priority 4)

Venice(2Mbps, MIN)

Web,
eMail

VoIP
(Expedite)Social
(1Mbps, Max)

Business

RT(Expedite)Transaction(Priority1)

eMail

33

ALLOT SMART SP USE CASESKey Benefits

TRAFFIC MANAGEMENTo Save network bandwidthand contain costs

OTT VIDEO OPTIMIZATIONo Ensure consistently goodvideo QoE

Video content providers always try to maximize resolution, eveno Increase ARPU with valueadded video services

beyond the ability of many end-users to detect the difference inquality. This can put a serious strain on service providers’ available
bandwidth. At Allot we utilize policy-driven, Layer-7 aware
bandwidth shaping to selectively reduce bandwidth availability
which in turn triggers the video content providers’ adaptive bit
rate technology (ABR) to lower the video resolution. We achieve
this via our lean, cost-effective, inline DPI solution that detects
encrypted video and applies a corresponding bandwidth shaping
policy. This powerful, small footprint solution enables SPs todeliver acceptable video quality, while optimizing the available

OTT Video Optimizationin Actiono Congestion threshold
triggers optimization policy
for streaming video content
o Enforce optimization policy
for all video sessions, oronly opt-in customers
o Shape bandwidth to trigger
corresponding adaptive bitratebandwidth for all user and application needs.

o Deliver video stream
optimized for receiving
device and per SLA

Powered by
Allot Service Gateway
ENSURE QoS THROUGH TRAFFIC CLASSIFICATIONAND OPTIMIZATION
Allot ClearSee
Analytics

Allot NetXplorer
Management

Allot
SMP/CDCBW info update

Automatic setup(line templates)o NetXplorer

Max BW assessment

Engineering/Operations/Marketing*.CSV Records

Sub info update

ACK

Config sync

Real-time datacollection
per cell

SYN
ACK

Real-time
feedback loop

Subscriber

RNC

AC
K

K
AC
SYN

GGSN
RNC

Gi
Allot
service gateway

Subscriber
Monitored
cells

34

Departments

Internal RTT measure
CDC Congestion detection & control module

Technology
Fixed, Mobile, Converged

TRAFFIC MANAGEMENT

Key Benefits
o Save CAPEX - optimize
capacity utilization byshaping bandwidth basedon AS destinationo Save CAPEX byautomatically utilizing lesscostly links
o Save OPEX thru easierpolicy implementation

TRAFFIC MANAGEMENTAUTONOMOUS SYSTEMS-BGP
AWARENESS MANAGEMENT
Optimal utilization of existing capacity as well as preferential
utilization of least cost routing can yield significant CAPEX
savings. To achieve this without impacting QoE, CSPs must

Autonomous SystemsBGP Awareness in Actiono Monitor AS utilization
trends and costso Implement policies toshape bandwidth in realtime to match next hop
capacity

be able to see and classify traffic routing information in realtime and be able to implement optimal rerouting instantly. By
optimizing the links used by bandwidth-hogging applications, weprevent them from overwhelming others. Using Allot's AS BGP
Awareness enables CSPs to monitor and classify their outgoingtraffic and reroute it and optimize its BW to automatically achieve
the most cost-effective routing and capacity utilization.

o Implement policies tooptimize routing via lesscostly links
o Expand capacity only whennecessary

Powered by
Allot Service Gateway

ENSURE QoS THROUGH TRAFFIC CLASSIFICATION AND
OPTIMIZATIONo NetXplorer

Departments

DESTINATIONASN

Engineering/Operations/MarketingTechnology

Next Hop ASN

ISP3

ISP4

International
Traffic

INTERNET

ISP2

Domestic Traffic

ISP1

Fixed, Mobile, Converged

Inline Device

AS Reflector
agent (ASRA)

NX

35

ALLOT SMART SP USE CASESKey Benefits

TRAFFIC MANAGEMENTo Avoid unexpected overagecharges

CONTROL LEASED BANDWIDTHCOSTSo Defer capacity expansiono Maintain optimal QoE

Control Leased
Bandwidth Costs In
ActionAs much as 75% of communication service providers (CSPs)
around the world lease some of the bandwidth they consume
in order to deliver digital services to their customers. Someo Monitor amount and typesof traffic

CSPs lease inter-connect connectivity to reach the internet orinternational lines and some must lease the “last mile” to reacho Monitor subscriber
perceived QoE

their corporate customers and end users. In all such cases, it iscritical to manage the leased bandwidth in real-time to avoid
overage charges and/or decreased Quality of Experience (QoE)from dropped or slow traffic.

o Implement prioritized QoE
management policy

Powered byo Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

ENSURE QoS THROUGH TRAFFIC CLASSIFICATIONAND OPTIMIZATION
Allot ClearSee
Analytics

Allot NetXplorer
Management

Allot
SMP/CDCBW info update

Automatic setup(line templates)

Departments

Max BW assessment

Technology*.CSV Records

Sub info update

AC
K

Fixed, Mobile, Converged

Config sync

Real-time datacollection
per cell

SYN
ACK

Real-time
feedback loop

Subscriber

RNC

AC
K

K
AC
SYN

GGSN
RNC

Gi
Allot
service gateway

Subscriber
Monitored
cells

36

Engineering/Operations/MarketingInternal RTT measure
CDC Congestion detection & control module

TRAFFIC MANAGEMENT

Key Benefitso Understand gaming QoEo Drive revenue via
guaranteed gaming QoE

TRAFFIC MANAGEMENTONLINE GAMING ASSURANCEo Strengthen brand

Online gaming is one of the fastest growing bandwidth-

Online Gaming
Assurance In Actiono Monitor gaming traffico Monitor gamers’ perceived
QoE

consuming activities. Gaming is very sensitive to delay, and many
gaming platforms display quality KPIs (like ping loss, packet loss,
latency) so users are very aware of their QoE. CSPs have a big
opportunity to differentiate via QoE-assured gaming packages.

o Implement prioritizedgamin QoE policy

Powered byo Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

Departments
Engineering/Operations/Marketing

ENSURE QoS THROUGH TRAFFIC CLASSIFICATIONAND OPTIMIZATION
Allot ClearSee
Analytics

Allot NetXplorer
Management

Allot
SMP/CDC

Technology
Fixed, Mobile, Converged

BW info update

Automatic setup(line templates)

Max BW assessment*.CSV Records

Sub info update

ACK

Config sync

Real-time datacollection
per cell

SYN
ACK

Real-time
feedback loop

Subscriber

RNC

AC
K

K
AC
SYN

GGSN
RNC

Gi
Allot
service gateway

Subscriber
Monitored
cellsInternal RTT measure
CDC Congestion detection & control module

37

ALLOT SMART SP USE CASES

Regulatory Compliance
Increased cyber threats have made regulatory compliance a
mission-critical requirement for national authorities and CSPs.
With the power to inspect, forward and filter all of the traffic onyour network, Allot’s SmartSentinel enables you to successfully
navigate the changing regulatory landscape in a timely manner.

38

REGULATORY COMPLIANCE

Key Benefitso Get off and stay off
spammer blacklists

REGULATORY COMPLIANCE

o Reduce complaints fromother operators

ANTI-SPAM(BLACKLIST PREVENTION)

o Avoid unnecessary
investment in contentbased spam filteringsolutions

Outbound spam is the primary cause of service provider
blacklisting. While DNS blacklists (DNSBL) are widely used as a first

Anti-spam in Action

line of defense, they are mostly ineffective as they rely solely on
the spamming IP address. Consequently, when spam originateso Detect anomalous behavior
consistent with spammingfrom the service provider network the spamming IP is blacklisted,o Quarantine spammer into
service plan that blocks,
rate-limits, or redirects thespam traffic

having inherited a blacklisted IP (via DHCP) or by sharing the sameo Notify subscriber via SMS
and/or email

and many innocent subscribers are also impacted, either by“public” IP (behind the same NAT IP) as the spammer. Blacklist
prevention obviates this problem by detecting the spamming
subscriber and automating the process of notification andremediation of infected devices

o Redirect spammer toclean-up portal to remove
spambot infection

Powered byo Service Gatewayo NetXplorer
o ClearSee

Departments

IOT VISIBILITY, SECURITY & CONTROL

Security/Operations

Technology
Fixed, Mobile, Converged

ALLOT SPAM FILTERING

39

ALLOT SMART SP USE CASESKey Benefits

REGULATORY COMPLIANCE

o Comply with Regulations

BLACKLIST URL FILTERINGo Enhance reputation byprotecting users frommalicious content
o Support millions ofusers without impacting
performance

When government regulations forbid your network fromproviding access to illegal or harmful content, Allot’s carrierclass URL filtering service gives you the flexibility to comply
with regulatory requirements and to proactively provide a safer
and more protected Internet environment for your customers.
With the power to inspect all traffic on your network, Allot’s URL
filtering capabilities ensure that blacklisted and illegal Internet
sites are blocked in real time.

Blacklist URL Filteringin Actiono Integrate with authorized
blacklists such as Internet
Watch Foundation (IWF)o Automate blacklist
updates ensure constantcomplianceo Easily integrate additional
blacklists

Powered byo Service Gatewayo NetXplorer
o ClearSee

BLOCK UNDESIRABLE SITES

Departments

ILLEGAL CONTENTACCESS DENIED
Allot NetXplorer
Management

Security/Operations

Technology
ISP Access

INTERNET

ALLOT CONTENTPROTECTOR

40

Fixed, Mobile, Converged

REGULATORY COMPLIANCE

Key Benefitso Comply with Regulationso Enhance reputation byprotecting users frommalicious content
o Support millions ofusers without impacting
performance

REGULATORY COMPLIANCEUNIFIED REGULATORY COMPLIANCE
Regulations aimed at protecting the general population often
require network operators to capture, analyze and retain
records of application usage, block harmful content and sites

Unified Regulatory
Compliance in Actiono Obtain granular, big data
visibility into network, user
and application behavioro Block illegal content andapplications
o Retain unlimited amount ofdetailed usage records

and safeguard communication infrastructures against denialof service attacks. Law enforcement and homeland security
agencies rely on service providers to lawfully intercept, block andrecord dangerous traffic to help mitigate internal and external
criminal and security threats. To meet these requirements, service
providers need a flexible, powerful and scalable solution that
resolves current and future threats through adaptive machinelearning of malicious behavior and dynamically expanding threat
identification.

o Protect Network
infrastructure against both
inbound and outbound
DDoS attacks

Powered byo Service Gateway

UNIFIED REGULATORY COMPLIANCE

o NetXplorer
o ClearSee

Departments
Security/Operations

Technology
Fixed, Mobile, Converged41

ALLOT SMART SP USE CASESKey Benefits

REGULATORY COMPLIANCE

o Comply with Regulations

USAGE RECORDS STORE & RETRIEVE
Usage Records Store &Retrieve Action
Regulatory compliance has become mission critical for national
authorities and service providers due to increased cyber threatssuch as offensive, criminal or unethical online activities, andattacks on communications infrastructure. Regulations aimed at
protecting the general population often require network operatorso Lawfully intercept and block
dangerous traffico Filter out illegal and harmful
URLs

to capture, analyze and retain records of application usage.

o Record and store per-user
online activity records in Big
Data database

Law enforcement and homeland security agencies rely on

o Provide interface for
information lookup

service providers to lawfully intercept, block and record
dangerous traffic to help mitigate internal and external criminaland security threats.

Powered byo Service Gatewayo NetXplorer
o ClearSee

Departments
GRANULAR VISIBILITY INTO ALL APPLICATION AND USER TRAFFICANALYTICSTOOLSANALYSIS
Allot ClearSee
Network Analytic

Dashboard
Actionable insights
Custom reports
Real-Time monitor

Bi
front-end

Trends, outllers, thresholds

SYSLOG

ActionSecurity/Operations

Technology
Fixed, Mobile, Converged

SMART
DATA
SOURCESTORAGE
Allot Data
Warehouse

Customized by Allot data science service
Other
data sources

Smart Data Sets
(CSV/SQL)

CVM, CEM big data
projects use casevisabillity SIEM

Allot DWH of joined
aggregated data

STREAMINGDATARECORDSPROCESSING
Granular and diverse xDRs (CSV)

Allot DataMediator
Extract, transform,load (ETL)

STREAMINGDATARECORDS

42

COLLECTION
Allot Service
Gateaway

Regulatorycompliance, Billing

REGULATORY COMPLIANCE

Key Benefitso Comply with regulationso Increase customer
satisfaction and loyalty

REGULATORY COMPLIANCE

BILL SHOCK PREVENTIONo Generate additional revenue
via new upsell opportunities

When faced with an unexpected high charge for data roaming
services, customers are likely to be in for a shock. Valid or not,Bill Shock in Actiono Detect roaming when data
session is initiated andredirect to operator portalo Option 1: Purchase apackage that blocks certain
content when roamingo Option 2: Acknowledge
additional charges andcontinue under current
service plan

they often contest the charges claiming they were not informedby the operator. Hoping to keep customer satisfaction andretention high, operators may end up waiving the extra charges
and pick up the tab themselves, resulting in significant revenue
loss. This phenomenon has resulted in legislation and regulations
to prevent bill shock. Bill shock prevention service enables
operators to notify roaming subscribers of data session costs
in real time, and require that they acknowledge these charges
before establishing a connection. Customers feel more in control
when charging schemes are transparent and known up front.

o Option 3: Purchase a
discounted data roaming
package for a limited timePowered byo Service Gatewayo NetXplorer
o ClearSeeo Subscriber Management
Platform

Departments
Security/Operations

Technology
Mobile, Converged

43ALLOT SMART SP USE CASESKey Benefits

REGULATORY COMPLIANCE

o Protect NW assets
automatically

NATIONWIDE DDOS PROTECTIONo Ensure consistent QoE evenunder attacko Acquire comprehensive
threat intelligence

Distributed Denial of Service attacks are a growing worldwide
phenomenon. Traditionally, they are viewed as impacting CSPs,
their enterprise customers, and their end-users. In all cases, theNationwide DDoS
Protection In Action

CSPs suffer as the attack traffic goes through their networks,
harming their services, their customers, and their reputationo Detect known and unknown
attacks in real time; bothincoming and outgoing- even when they are not the direct target. They also posea threat to national infrastructure resources, which may betargeted by criminals, terrorists and hostile nation states - ando Mitigate within seconds

are a governmental concern.

o Preserve legitimate traffic

Powered byo Service Gatewayo NetXplorero DDoS Secureo Subscriber Management
Platform

NATIONWIDE PERIMETER DDoS DEFENSE

Departments
AmsterdamInternational
Interconnect

Security/Engineering/Operations/Marketing

Allot
Service
Gateway

Technology

Frankfurt
International
Interconnect

International
Interconnect

Allot
Service
Gateway

Local
Operators

LondonStockholm

Regional Operators

Federal Operators

44

Allot
Service
Gateway

Fixed, Mobile, Converged

REGULATORY COMPLIANCE

Law enforcement
must adapt to thisever-changing
criminal environment
in order to effectively
protect ourcommunities in the
cyber domain.
Craig Jones, Interpol’s Director ofCybercrime, Oct 201945

ARTICLES AND WEBINARSArticlesFrom the Flu to DDoS – an Epidemic of Epidemics!
Data Privacy: Five Ways to Ensure You Comply with GDPR
DDoS & 5G: The Bigger the Pipe, the Stronger the Threat
Is TV Piracy a Problem or an Opportunity for Service Providers?
Don’t be a Dumb Pipe! You CAN Analyze
Encrypted Video Traffic
5G: Big CSP “Security as a Service” Opportunity
Closed-Loop Automation: What it means for CSPs | Allot

Webinars
5G. Why Should Your Customers Care?
How to Gain Maximum Value from Closed Loop Automation (CLA)
Case Studies in NFV Deployment
Frost & Sullivan: Optimize QoE and Operations with AutomatedIntelligence
5G promises massive scale. But the bigger the pipe, the stronger the
DDoS threat!

ABOUT ALLOT
Allot is a leading provider of innovative network intelligence and security
solutions that empower communications service providers (CSPs) andenterprises worldwide to enhance the value they bring to their customers.
With over 20 years of proven success, our solutions turn network, application,
usage and security data into actionable intelligence that make our customers’
networks smarter and their users more secure.
Allot Secure, our network-based security platform, disrupts the security
industry by positioning CSPs as leading Security-as-a-Service providers withmarket penetration exceeding 50% and protecting over 20 million subscribers
worldwide. Recently introduced modules, IoTSecure and HomeSecure, enable
service providers to secure enterprise and consumer IoT deployments atthe network layer, in both fixed and mobile networks. Allot Secure delivers
anywhere, any device any threat protection and generates value-added-service
revenue of 10-15% on top of pure connectivity.
Our Allot Smart solution suite, powered by inline DPI technology, generates
insightful intelligence that empowers our customers to optimize, innovate, andcapitalize on every service opportunity. By analyzing every packet of network,
user, application and security data, Allot Smart cost-effectively enables thehighest Quality of Experience (QoE) for our customers’ end-users. Using Allot
Smart, our customers have lowered access bandwidth costs by 10%, deferredcapacity expansions by 1-2 years and reduced revenue leakage by 15%.
Allot’s multi-service platforms are deployed globally, in the most demanding
environments, by over 500 mobile, fixed and cloud service providers and overa thousand enterprises. We support evolving network architectures by offering
the most flexible platforms in the market, including COTS hardware, software
only and field-proven, fully NFV compliant solutions.

For more information, visit: https://www.allot.com/service-providers/© 2019 Allot Ltd. All rights reserved. Allot, Sigma and NetEnforcer and the Allot logo are trademarks of Allot Ltd. All other brandor product names are the trademarks of their respective holders. The information in this document is for reference purpose
only and constitutes neither an offer, a commitment nor an acceptance. Allot may change the information at any time without
notice.

www.allot.com