AND STARBUCKS. IT’S BIGGER THAN COFFEE.
We’ve always believed in a better cup of coffee.
And we’ve always believed in treating people and the planet fairly
and ethically. We show it by the way we do business every day.
Like buying coffee that’s responsibly grown and ethically traded. In
2008, we bought 77% of our coffee this way—almost 300 million
pounds worth.
We’re also giving back to the communities we’re a part of, with ourpartners (employees) volunteering 245,000 hours last year givingback to their neighbors.

YOUR WORLD

And we’re working hard to be good to the planet, by partnering with
farmers and Conservation International to stop deforestation andﬁght climate change.
It is simply what we believe to be the right way to do things.
And we think it means a better cup that tastes better too.

1988
Full health beneﬁts
offered to part-time
employees

1997Work begins on
recyclable cup, leading
to our ﬁrst recycledcontent cup sleeve

YOU
YOUR COMMUNITY

You choose Starbucks—your double tall
Caffe Latte, your bag of whole bean coffee,
your afternoon treat and more.

2000
Partner (employee)community service
program launched

2002
Working begins on
green building standards
for retail storesThat makes Starbucks able to do more
for you and your community—fromvolunteering, to supporting local eventsand national programs. We’re working
to reduce our environmental footprint
too, local store by local store.

2008
Starbucks™ Shared
Planet™ and goals
announced

You also help us do the big things we do on a global
scale. Helping create a better future for farmers byworking with them to grow better coffee in betterways. And a more stable climate for the planet byworking against deforestation and reducing our global
environmental footprint.
Not too bad for a simple stop by your local Starbucks.

2015
1 million hours ofcommunity service
contributed per year

TIMELINE
1971
Starbucks founded

JOIN US.
1997
The Starbucks Foundation
begins1997
Partnership with Conservation
International established,
eventually leading to ethicalcoffee guidelines

2000
Fair Trade Certiﬁed™ coffee
offered at Starbucks

2001

2006

2015

2015

Original socially responsible
coffee buying program
introducedFirst-ever recycled content
cup launched

100% of our coffee is
responsibly grownand ethically traded

100% of our cups arereusable or recyclable

to ﬁnd out more and get evenmore involved, go tostarbucks.com/sharedplanet.

FAQ
Here’s a quick look at Starbucks™
Shared Planet™ . Be sure to check out
the website for more information.

EVERYTHING WE DO, YOU DO.

www.starbucks.com/sharedplanet

AND STARBUCKS.
Q: What is Starbucks™ Shared Planet™?

IT’S BIGGER THAN COFFEE.

A: It’s our commitment to doing business in ways that aregood to each other and the planet. From the way we buy ourcoffee, to minimizing our environmental footprint, to being
involved in local communities. It’s doing things the way wealways have. And it’s using our size for good. And because
you support us, Starbucks™ Shared Planet™ is what you
are a part of too.
Q: Why doesn’t all of your coffee meet

Starbucks™ Shared Planet™ guidelines?
A: Every day we partner with coffee farms and suppliers
around the world to help them meet our principles for
Starbucks™ Shared Planet™. We work to treat farmers
fairly in all of our purchases, including paying the prices thathigh-quality coffee deserves.
Q: What’s your partnership with Conservation

International?
A: We’ve partnered for 10 years to promote sustainable
farming and help ensure a better future for farmers. We justrenewed our relationship for ﬁve more years to ﬁght climatechange.

It’s our commitment to doing business inways that are good to to each other andthe planet. From the way we buy ourcoffee, to minimizing our environmental
footprint, to being involved in local
communities.
It’s doing things the way we always have.
And it’s using our size for good.
It’s bigger than coffee.
And because you support us, Starbucks™
Shared Planet™ is what you are a partof too.

Q: What is the difference between Starbucks™
Shared Planet™ and Fair Trade Certiﬁed?
A: Starbucks and Fair Trade share a history of support
for small-scale coffee farmers. Many of the Fair Trade
Certiﬁed™ producers we buy coffee from also follow thecoffee buying guidelines for Starbucks™ Shared Planet™,and we are working with Fair Trade to increase that number.
In 2009 Starbucks will be the largest buyer of Fair Trade
Certiﬁed™ coffee in the world.

To ﬁnd out more and get even more involved, go to starbucks.com/sharedplanet.
© 2009 Starbucks Corporation. All rights reserved.
XXXXXXXXXXXXX SKU #XXXXXXXX.
Printed on 100% post-consumer recycled ﬁber.

GRBroch_D2d.indd 1

2/19/09 4:56:39 PM

You choose Starbucks. And that means you makeevery single thing we do possible. Because of you, we can dowhat we do, all over the world—in a big way. It’s Ethical Sourcing,
the way we buy our coffee. It’s Environmental Stewardship,ﬁnding ways to be better to the planet. And it’s Community
Investment, giving back to the neighborhoods we’re a part of.
It is what we have always done. But with your help and support
we’re doing these things on a on a scale we never could haveimagined.
To ﬁnd out more and get evenmore involved, go to
starbucks.com/sharedplanet.

You deserve as much credit for all of it as we do—maybe more.

Thanks, you.

ETHICAL SOURCINGCOMMUNITY INVOLVEMENT

We’re committed to buying and serving the highest
quality, responsibly grown, ethically traded coffee tohelp create a better future for farmers and a more stableclimate for our planet.

We’re committed to being a good neighbor and acatalyst for change by bringing together our partners(employees), our customers and their communities.

Get Grounds for your Garden. Our used coffee grounds are great nutrition for gardens. And they’re available free—just ask your barista.

Plant a tree. You’ll make things look nicer, and trees absorb CO2—a major cause of global warming.

Bring your own mug or tumbler to Starbucks and save 10¢ plus a paper cup. Or ask for your drink in a ceramic “for here” mug.

 By 2015, we will contribute over 1 million community service hours
per year.

 By 2015, 100% of the coffee we buy will be responsibly grown andethically traded.

 Our partners and customers in the U.S. and Canada gave back 245,000
hours in service to their local communities last year alone.

 Last year we bought 77% of our total coffee this way—almost 300
million pounds worth. We also committed to doubling the amount ofFair Trade Certiﬁed™ coffee we’ll buy in 2009 to 40 million pounds—more than any one else in the world.

ENVIRONMENTAL STEWARDSHIP
We’ve been working with Conservation
International for over 10 years, developing

We’re committed to minimizing our environmental
footprint, tackling climate change and inspiring others
to do the same.

the comprehensive set of environmental, social,economic and quality principles we use toapprove Starbucks™ Shared Planet™ coffees. And By 2015, 100% of our cups will be reusable or recyclable.

in 2008, we announced plans with Fair Trade to And, we will signiﬁcantly reduce our environmental footprint throughenergy and water conservation, recycling and green construction.

work to reach even more farmers and increase®

 20% of the energy we use in our U.S. and Canadian stores today comesfrom renewable sources.

the amount of responsibly grown, ethically tradedcoffee available. We couldn’t do it without them.

 We’re working with Conservation International to help address climatechange by protecting the tropical forests that surround coffee farms.

Change to energy efﬁcient lightbulbs.

PARTNERSHIPS
Conservation International
CI helped design the environmentally,socially and economically responsibleguidelines that drive our coffee purchases
under Starbucks™ Shared Planet™.
Conservation.org

We work with non-governmental organizations that have expertise and experience in specialized areas—they’re crucial in helping us reach our goals.
Fair Trade and the Fairtrade Labeling
Organization (FLO)
Provide independent veriﬁcation for the Fair
Trade Certiﬁed™ coffee we purchase. Together,
we work in support of small-scale coffee farmers,
their communities and the environment.
FairTrade.net®

International Youth Foundation (IYF)(RED)

IYF’s YouthActionNet identiﬁes, encourages
and enhances the leadership potential of an
emerging generation of young social
entrepreneurs.

(RED) leverages the purchasing power ofconsumers and translates it to helping
others. When a (RED) product is purchased,a portion of the proﬁts goes to the Global
Fund, a nonproﬁt organization that isﬁghting AIDS in Africa.

YouthActionNet.org

JoinRed.com
GRBroch_D2d.indd 2

2/19/09 4:57:46 PM