Asahi Super Dry

No. 1 Japanese Beer Brand Globally
GlobalData hereby certifies that, based on its 2021 research, it can support the claim thatAsahi Super Dry is the highest selling Japanese beer brand sold globally, measured byvolume sales, and authorises Asahi to use the claim in the public domain referencing
GlobalData.

Russ Milburn, Chief Research Officer

Piers Berezai, Research & Analysis Director
15th November 2021

Japanese Beer Brands Sold Globally
The claim that Asahi Super Dry is the number 1 best selling Japanese beer brand globally is based on
GlobalData’s 2021 research and analysis of beer trademark brands sold throughout the world in2020. The data to support the claim is provided below.
Japanese Beer Trademark Brand Sales Globally, 2020
Brand2020

Asahi Super Dry

10,287

Kirin Nodogoshi Nama

4,660

Kirin Ichiban Shibori

3,931

Suntory Kinmugi

3,691

Suntory

3,068

Asahi Clear Asahi

2,823

Kirin Tanrei Gokujo Nama

1,930

Sapporo Black Label

1,868

Kirin Tanrei Green Label

1,850

Asahi Style Free

1,692

Suntory The Premium Malts

1,605

Kirin Lager

1,232

Sapporo Mugi to Hop

1,038

Kirin Tanrei Platinum Double964Asahi Clear Asahi Prime Rich
Suntory Kinmugi Toshitsu 75%
OffSuntory All Free Alcohol Free

964

Asahi Off875

Yebisu861

Clear Asahi Zeitaku Zero

767

Sapporo Premium

759

Asahi Dry Zero Alcohol Free

744

Suntory Jokki Nama

532

Kirin Alcohol Free

519

Asahi

500

Sapporo Goku Zero

411

Kirin Beer

411

Other Happoshu

380

Suntory The Malts

359

Suntory Itadaki

349

947
942

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Beer Category Definition
Beer volumes shown above are based on the following category definition:
Beer is defined as fermented alcoholic beverages that are typically, but not exclusively, made frommalt to which hops have been added. Includes the following beer types:
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Lager - Bottom fermented beer, usually blond in colour. 0–10% Abv. Accounts for over 90%
of all beer sold worldwide. Also often labelled as pilsner or pils, although there is no legal
definition of these terms.
Ale – A top-fermented beer, usually amber in colour and sold primarily in the British Isles.
Versions of ale are also known as bitter, mild, brown ale, light ale and IPA. 0-10% Abv.
Stout – A top-fermented beer, usually very dark, or black in colour and most popular in
Ireland and the UK, although Stout is found in all regions of the world. 2–7.5% Abv.
Wheat Beer – A top-fermented beer, made using wheat, rather than barley malt. Can becloudy (white) or blonde in colour. Also known as weissbier, weizen, and witbier.
Other Top Fermented Beers – Encompasses all other top-fermented (i.e., non-lager) beers.
Includes Altbier and Kolsch in Germany and Abbaye, Trappiste, Gueze, Lambic, and otherspecial beers in Belgium.
Beer Mixes – Beer mixed with soft drinks, usually lemonade or cola. Includes shandy,Panache, Radler and Biermixgetränke. GlobalData only collects data on pre-mixed beermixes. Considerable volumes of beer mixes are postmix (made at point of dispense i.e.
shandy in the UK) and such volumes are not included.
Dark Beer – These are darker coloured lagers. Colours may range from light brown to black.
Includes bottom-fermented black beers often called negra in Spanish. Often includes bockbeers, which are typically darker in colour. However, some lighter coloured Bock beers areincluded in the lager category.
Flavoured Beer – Flavored beer is defined as a normal strength beer with added flavours,
often fruit, or spirits (i.e. tequila). Does not include beer mix drinks.

GlobalData PLC, John Carpenter House, 7 Carmelite Street, London EC4Y 0AN +44207 936 6400
Registered Office: John Carpenter House, John Carpenter Street, London EC4Y 0AN
Registered in England No. 03925319