Project Plato (Student Survey 2008)
JC07-395

FPROJECT PLATO (STUDENT SURVEY 2008)
INTRODUCTION
Good morning/afternoon/evening. My name is ____________________________. I am an interviewer from
TNS, an independent market research company (Show ID). We are currently conducting a survey in your school
and would appreciate it if you could answer some questions.
Magandang umaga/hapon/gabi po. Ako po si ____________________________. Interviewer po ako ng
TNS, isang independiyenteng market research company (SHOW ID). May ginagawa po kaming survey
dito sa inyong paaralan. Maaari po ba kayong makausap at sumagot sa aming mga katanungan?
Screening
S1.

Which of the following universities are you registered as an undergraduate student?
9.

De La Salle University- Manila Campus

10. University of the Philippines- Diliman Campus
S2.

Are you an international student?
1. Yes <Thank and close interview>

2. No <Continue>

S3. Please indicate your sex.
1. Male<Check quota>
2. Female

S4. Please indicate your current academic year.
S5.

__________ year

Do you major in sciences or in arts?

<Check quota><Check quota>

Specify course: _______________________ (Check list of courses for each of the domains below)
1. Sciences (natural sciences, engineering, medicine, or related subject)
2. Arts (humanities, social sciences, fine arts, or related subject)________________________________________________________________________________
F1.

Please state your age.

F2.

Please indicate your proficiency in the languages below. (SA) (Show card)____

Fluentyears oldDaily
conversation

NoVery littlecommandat all

Don’t know (Donot read out)a English

12349b Chinese (Mandarin)

12349c Korean

12349d Japanese

12349

Philippines_Questionnaire1Project Plato (Student Survey 2008)
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F3.

Please indicate how frequently you use the Internet and mobile phones. (Show card)

F3-a.

How often do you view Internet web pages by computer? (SA)F3-b. How often do you read or write e-mails by computer? (SA)F3-c.

How often do you read or write messages by mobile phone? (SA)
AlmostSeveralSeveralevery

times atimes adayweekmonthSeldNeomver

Don’t know
(Do not readout)

aView Internet web pages by computer

123459b

Read or write emails by computer

123459c

Read or write messages by mobile

123459phone

MAIN QUESTIONNAIRE
Q1. When you hear “Asia”, what kind of image do you have? Please rate for each of the following attributes
by using scale from 1 to 7. (SA for each) (Show card)
a.

Dirty

1234567Clean

Don't Know

9[DOb.

Stagnant

1234567

Developing

Don't Know

9NOTc.

Young

1234567

Old

Don't Know

9READd.

Static1234567

Dynamic

Don't Know

9OUT

e.

Homogenous

1234

567

Heterogeneous

Don't Know

9CODE

f.

Safe

1234

567

Dangerous

Don't Know99]

Q2. Which countries are included in your image of “Asia”? Please choose all that applies. (MA) (Showcard)(Read out the list)
12345678910111213
14
15
16
17Q3.

Afghanistan
Australia
Bangladesh
BhutanBrunei
Cambodia
China (excluding Taiwan and Hong Kong)
East Timor
Hong Kong
India
Indonesia
IranJapan
Kazakhstan
Laos
Malaysia
Maldives

181920212223242526272829303132333435

Mongolia
MyanmarNepal
New Zealand
North Korea
Pakistan
Philippines
RussiaSingapore
South Korea
Sri Lanka
TaiwanThailandTurkeyUKUSAVietnam
Don't know (Do not read out)

Have you ever been to the following countries? Please choose all that applies. (MA) (Show card)(Read out the list)
12
3
4
56

Australia
China (excluding Taiwan and Hong Kong)
India
Japan
Singapore
South Korea

Philippines_Questionnaire7891011UK
USA
Others (specify:)
Never been to a foreign country
Don't know (Do not read out)2

Project Plato (Student Survey 2008)
JC07-395

Q4. Do you think the following countries have a good influence or a bad influence on your country? Please
select the response closest to your opinion for each country listed. (SA for each country) (Show card)Goodinfluence

RatherNeither good

good

nor badinfluence

influence

Rather bad

Badinfluence

influence

Don’t know(Do not readout)a.

Australia

123459b.

China

123459c.

India123459d.

Indonesia

123459e.

Japan123459f.

Malaysia123459g.

North Korea

123459i.

Russia1234

59j.

Singapore

123459k.

South Korea

123459l.

Thailand1234

59m. UK

123459n.

USA123459o.

Vietnam123459(*H has been deleted)Q5. Have you ever heard about the following regional institutions, organizations, or meetings?
Please choose all that apply. (MA) (Show card) (Read out the list)
1

ASEAN [Association of South East Asian Nations]

2

East Asian Summit

3

SCO [Shanghai Cooperative Organization]

4

APEC [Asia-Pacific Economic Cooperation]

5

ARF [Asian Regional Forum]

6

Boao Forum for Asia

7

None of the above (Do not read out)

8

Don’t know (Do not read out)

Q6. Which, if any, of the following issues do you think are a threat to your country? Please choose all issues
that applies. (MA)[FOLLOW TICK MARK]()
1Poverty

2Economic inequality

3

Terrorism

4

Environmental destruction/pollution/problems related to natural resources

5Wars and conflicts

6

Natural disasters

7

Crime

8Corruption

9

Illegal drugs and drug addiction

Philippines_Questionnaire3Project Plato (Student Survey 2008)
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10

Refugee and asylum problems

11

Unemployment

12

The aging of society (growing relative number of senior citizens)

13

Spread of infectious disease

14

Religious fundamentalism

15

Overpopulation

16

Moral decline/spiritual decadence

17

None of the above (Do not read out)

18

Don’t know (Do not read out)

Q7. In order to maintain stability in Asia, to what extent do you think that the following factors areimportant? (SA) (Show card)
VerySomewhat

Not reallyNot at allDon’t know

importantimportantimportantimportant(Do not read out)

123

4912349c Economic development1234

9d Growth of an Asian identity

1234

9

1

2

349

a US military powerb Balance among the greatpowers

e Increasing flow ofpopulation

Q8. For each of the following issues, please indicate whether you think that related policies should bedecided by national governments, by regional organizations (such as ASEAN [Association of South EastAsian Nations] ), or by international organizations (such as the United Nations). (SA for each issue) (Showcard)[FOLLOW TICK MARK](NationalRegionalInternational

Don’t know

governments

organizationsorganizations(Do not readout))aPeacekeepingbProtection of theenvironment

123

12

3

99c

Aid to developing countries

123

9dRefugee problems

1239eProtection of human rights

1239f

Prevention of infectious

1231

23diseaseg

Management of exchangerates

99hTrade policy

123

9iInternational crime

1239

jTerritorial issues

1239

Philippines_Questionnaire4Project Plato (Student Survey 2008)
JC07-395

Q9. Here is a list of five dangers in the world today. In your opinion, which one of these poses the greatest
threat to the world? (SA) (Show card) (Read out the list)
1

Spread of nuclear weapons

2

Religious and ethnic hatred

3

AIDS and other infectious diseases

4

Pollution and other environmental problems

5

Growing gap between the rich and poor

9

Don’t know (Do not read out)

Q10. People have different views about themselves and how they relate to the world. Please tell us if youagree with each of the following statements by choosing one option per statement. (SA for eachstatement) (Show card)
Strongly
Agree

Agree

DisagreeStrongly
DisagreeDon’t know
(Do not readout)aI see myself as a world citizen

12349b

I see myself as part of my local
community

12349cI see myself as part of Philippines

12349dI see myself as part of Asia

12349eI see myself as an autonomous
individual

1234

9Q11. People have different ideas about the progress of economic integration (increase of economicinterdependence) in Asia. Please tell us if you agree with each of the following statements by choosing one
option per statement. (SA for each statement) (Show card)[FOLLOW TICK MARK]( )Strongly
Agree

Agree

DisagreeStrongly
DisagreeDon’t know (Donot read out)aEconomic integration will create
mutual trust among Asians

12349bEconomic integration will create
greater income inequality between
countries

12349cEconomic integration will enrich
our life

12349dEconomic integration will makeenvironmental issues more serious

12349eEconomic integration will weakenstate power

12349fEconomic integration will destroy
domestic economies

12349gEconomic integration will bebeneficial only for foreign
multinationals

1234

9

Philippines_Questionnaire

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JC07-395

Q12. To what extent do you agree with the following statements? Please tell us if you agree with each of
the following statements by choosing one option per statement. (SA for each statement) (Show card)[FOLLOW TICK MARK]( )StronglyAgree

Agree

DisagreeStrongly
DisagreeDon’t know
(Do notread out)aUS soft power (influence other thanmilitary or economic power) is toostrong for Asian countries to resist

12349bThere should be more cultural
exchange among Asian countries

123

49c

There are more commonalities thandifferences among Asian countries

12349dWe should foster the concept of Asiancitizenship12349eAsia is lacking its own identity

12349Q13. Now I would like to ask you about East Asian Community. East Asian Community is a proposed Trade
bloc for the East Asia countries that may arise out of either Association of South-East Asian Nations(ASEAN) Plus Three or the East Asia Summit. Please tell us if you agree with each of the following
statements by choosing one option per statement. (SA for each statement) (Show card)

Strongly
Agree

Agree

DisagreeStrongly
DisagreeDon’t know
(Do not readout)aEconomic integration will be a foundationfor building an East Asian Community12349bIt will be possible to establish an East
Asian Community by 2020

12349Q14. To what extent do you agree with the following statements? Please tell us if you agree with each of thefollowing statements by choosing one option per statement. (SA for each statement) (Show card)[FOLLOW TICK MARK]( )Strongly
Agree

Agree

DisagreeStrongly
DisagreeDon’t know
(Do not readout)aWhen some country invades anothercountry, my country should intervene
militarily

12349bWhen some country violates humanrights within its own territory, mycountry should do something about
the incident

12349

Philippines_Questionnaire

6Project Plato (Student Survey 2008)
JC07-395

cd

Strongly
Agree

Agree

DisagreeStronglyDisagree

Don’t know
(Do not readout)

When serious human rights
violations, such as genocide, occur
in another country, my country
should support intervention by theUnited Nations

1

2

3

4

9

My country should prioritize Asianvalues over human rights, which are
based on Western values

12349Q15. Listed below are various areas of government spending. Please indicate whether you would like to see
more or less government spending in each area. Please bear in mind that more spending may require a tax
increase. (SA for each area of spending) (Show card)[FOLLOW TICK MARK]
Spend

Spend

Spend theSpen

SpendCan’t choose/

much

more

same asd lessmuch

Don’t knowless(Do not readmore( )nowout)aThe environment

1

2

3

4

59bHealth1

23459cPolicing

123459andlawenforcement
dEducation

123459eThe military and defense

123459fRetirement pensions

123459g

Unemployment benefits

123459hPublic transportation,
123459123459123459

telecommunications
infrastructure
iCulture and the arts

jImprovement of the social
status of women

Q16. What level of education would you like to attain after receiving your undergraduate degree? (SA) (Showcard) (Read out the list)
1

Doctoral level

2

Masteral level

3

Some more professional training without academic degrees

4

No more education

9

Don’t know (Do not read out)

Philippines_Questionnaire7Project Plato (Student Survey 2008)JC07-395

Q17. Please indicate your level of interest in studying abroad in the future. (SA) (Show card) (Read out thelist)
1

Very interested (Continue to Q18)

2

Somewhat interested (Continue to Q18)

3

Not really interested (Continue to Q18)

4

Not at all interested (Go to Q21)

9

Don’t know (Do not read out) (Go to Q21)

[ASK IF CODES 1-3 IN Q17]
Q18. Suppose you were to study abroad, please indicate your level of interest in studying in the following
countries. (SA for each country) (Show card)
VeryinterestedSomewhat
interestedNot reallyinterested

Not at allinterested

Don’t know (Donot read out)

aAustralia

12349bCanada

12349cChina

12349dFrance

12349eGermany12349fIndia

12349gIndonesia

12349hJapan12349iMalaysia

12349jNew Zealand

12349lSingapore

12349mSouth Korea

12349nThailand

12349oUK

12349pUSA

12349qVietnam

12349(*K has been deleted)[ASK IF CODES 1-3 IN Q17]
Q19. When you select a country abroad to study in, are the following factors important or unimportant? (SAfor each factor) (Show card)[FOLLOW TICK MARK]
VerySomewhat

Not really

Not at all

Don’t know

importantimportantimportantimportant(Do not readout)()
aHigh quality of education

Philippines_Questionnaire

123498

Project Plato (Student Survey 2008)
JC07-395b

High quality of research

123

4

9Very

Somewhat

Not really

Not at all

Don’t know

importantimportantimportantimportant(Do not readout)

cReputation of the host12312149349234912349123491234912349123491234912349123491234912349123491234912349universitydBeing able to study in
Englishe

Being able to study in alanguage

otherthanofan

EnglishfAvailability

exchange program withyour universityg

Political importance foryour countryhPolitical freedom of thatcountryi

Economic importance foryour country

jFutureeconomic

potential of that countrykYourinterestinthat

country’s culture
lFew

culturalbarriers(food, religion, customs,
human relations and soon )m

Availabilityofscholarshipafulloffered

before your departurenBetter chance of getting ascholarshipwhileyoustudy in that country
oBetter chance of getting
part-time jobs while you
study in that country

pLess expensive tuition

qLess

expensive

livingcostsr

Safety[ASK IF CODES 1-3 IN Q17]
Q20. If you were to study abroad, how long would you like to stay in the host country after your studies?
(SA) (Show card) (Read out the list)
1 I will come back to my country after I study abroad.
2 I would like to stay in that country for several years after I study abroad and then come backPhilippines_Questionnaire

9Project Plato (Student Survey 2008)
JC07-395

to my country.
3 I would like to stay in that country for more than ten years after I study abroad, but I would
like to come back to my country eventually.
4 I would like to stay in that country for the rest of my life.
9

Don’t know (Do not read out)

[ASK ALL RESPONDENTS]Q21. Which company or organization would you like to work for most? (SA) (Show card) (Read out the list)
1

Philippine company/organization

2Japanese company

3

Another Asian country’s company

4American company

5European company

6

Other (Specify:

9

Don’t know (Do not read out))

Q22. How important are the following factors when applying for a job? (SA for each factor) (Show card)
Very

Somewhat

Not really

Not at all

Don’t know

importantimportantimportantimportant(Do not readout)aSalary level

1

2

3

4

9bJob security

12349cOpportunities for1234912349promotion
dOpportunities fortraining

eWorkplace atmosphere12349fWorking hours

12349gCompany’s reputation

12349hFringe benefits

1234

9iJob contents

12349jJob’s relatedness to

1234

9

my university studies

Q23. Which of the following foods do you like to eat? Please choose all that apply.

(MA) (Show card)(Read out the list)
1 Beijing Duck
2 Kimchi3 Sushi
4 Hamburger
5 Curry
6 Pizza
7 Tom-Yum-Goong

Philippines_Questionnaire

8 Dim Sum
9 Pho10 Sandwich
11 Instant Noodles
12 None of the above (Do not read out)
13 Don't know (Do not read out)

10Project Plato (Student Survey 2008)
JC07-395

Q24. How often are you exposed to TV programs, movies, and animation, produced in the following
countries? (SA) (Show card)
AlmostSeveralSeveralSeveralevery

times atimes atimes adayweek

monthyear

SeldomDon’t know
Never (Do not readout)aJapan123

4569bSouth Korea

1234569c

China (including Hong Kongand Taiwan)

1234569dUS and Europe

12

3

456

9Q25. When you shape your opinions about social and political issues, which of the following media
influence your opinions the most? Please choose up to five that are influential to you. (5MA) (Show card)(Read out the list)

123
4
56
7
8
9TV programs
TV advertisements
Radio programs
Radio advertisements
Newspaper articles
Newspaper advertisements
Magazine articles
Magazine advertisements
Books

1011
12
13
14
15
16
17
18

Internet news
Internet bulletin boards / Mailing lists
Internet advertisements
Leaflets / Brochures
Conversations with friends and neighborsConversations with campaigners
Meetings / Conferences
Others (specify:)
Don't know (Do not read out)

THANK RESPONDENTFIELD INTERVIEWER'S DECLARATION:
I hereby declare that the foregoing interview was done honestly and to the best of my ability and that it wasconducted in accordance with the guidelines set out in the ICC/ESOMAR International Code of Marketing andSocial Research Practice.

Signatureof Interviewer

Philippines_Questionnaire

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