Reimagining the Future of the Digital Society
The 16th ITS Asia-Pacific Conference
Bangkok, Thailand
26-28 November, 2023

Royal Orchid Sheraton Hotel & Towers, Bangkok
2 Charoen Krung Road Soi 30, Siphya, Bangrak, Bangkok, Thailand, 10500

Program ver. 13.11.2023

The 16th ITS Asia-Pacific Conference: Conference Program Overview

Venue: Royal Orchid Sheraton Hotel and Towers, Bangkok
Day 1:
Nov. 262023

Day 2:
November 27 (Monday), 2023

Date/TimeDay 3:
November 28 (Tuesday), 2023

Registration

08:00 -Registration

1-1

Session

5-1

5-2

5-3

5-4

Ballroom 1RoomBallroom 3

PompadourRiverside 3Riverside 4

09:00 10:30

DigitalEconomy

DigitalizationDigitalSocietyDigital
Applications

Welcome (9:00-9:30)
Panel 1 (9:30-11:00)
Theme: The Telecom Merger and Acquisition:
Unveiling the Dynamics of Thai
Telecommunication Consolidation

10:30 -Coffee Break
2-1

Session

6-1

6-2

6-3

Ballroom 1RoomBallroom 3

PompadourRiverside 3

11:00 12:30

AIWork andLife

Media andSociety

Panel 2
Theme: AI Governance and Ethics: AsianCountries' Perspectives

3-1Riverside Ballroom

12:30 -

Riverside Ballroom

Lunch

13:30

Lunch

3-2

7-1

7-2

7-3

Ballroom 3 Pompadour Riverside 3 Riverside 4 RoomBallroom 3

PompadourRiverside 3Digital
Sustainability

Algorithm

Data andPlatform

ICT, Politics,and SocialIssues

DigitalSpace

3-3

3-4Registration

18:30 20:30
Welcome
Reception

SessionMis- and Dis- Media
13:30 informa-tion Industries 15:00

15:00 15:30

Coffee BreakSession

8-1

Ballroom 3 Pompadour Riverside 3 Riverside 4RoomBallroom 1

DigitalTransformation

1. Plenary Session (15:30-16:30)
Theme: Climate Action in the Telecom Sector:
15:30 A Dual Approach to Net Zero
17:00
2. Awards (16:30-16:50)
3. Closing (16:50-17:00)

Coffee Break16:00 -Coffee Break

11:00

4-1

4-2

ICT inBusiness

4-3

ICT andSociety

4-4DigitalServices

18:30 –Ballroom 1
Conference DinnerFree evening

1Plenarysession

Regularsession

Student paper
awards session

The 16th ITS Asia-Pacific Conference (ITS Asia-Pacific 2023)

Conference Program
26-28 November, 2023
Day 1: 26 November 2023 (Sun)16:00 - Registration desk open
18:00 - 20:00 Welcome reception at Giorgio’s Terrace (1stFloor)

Welcome Reception

2Day 2: 27 November 2023 (Mon)

Opening Plenary Session 9:00 – 12:30
Room: Ballroom 1

Welcome Speeches:Welcome Address: Stephen Schmidt, ITS Chair, and Vice President, TELUS, Canada
Opening Remarks: Suphat Suphachalasai, Commissioner, NBTC

Panel 1 (9:30-11:00)
The Telecom Merger and Acquisition: Unveiling the Dynamics of Thai Telecommunication Consolidation
Moderator: Bronwyn Howell, Senior Lecturer, School of Management, Victoria University, New Zealand
Speakers:
Legal aspects· Kamolvan Chiravisit, Assistant Professor, Faculty of Law, Thammasat University· Kanoknai Thawonphanit, Faculty of Law, Thammasat University
Economics aspects· Pornthep Benyaapikul, Assistant Professor, Faculty of Economics, Thammasat University· Wanwiphang Manachotphong, Assistant Professor, Faculty of Economics, Thammasat University
Comments from Law and Economics perspectives:· Stephen Schmidt, ITS Chair, and Vice President, TELUS, Canada· Bronwyn Howell, Senior Lecturer, School of Management, Victoria University, New Zealand

Coffee Break (11:00 - 11:30)
Panel 2 (11:30 - 12:30)
AI Governance and Ethics: Asian Countries' Perspectives
Moderator: Hitoshi Mitomo, Vice Chair, ITS, and Professor, Graduate School of Asia-Pacific Studies,
Waseda University, JapanSpeakers:· Shuya Hayashi, Professor, Graduate School of Law, Nagoya University, Japan· Youngsun Kwon, Professor, School of Business & Technology Management, College of Business, Korea
Advanced Institute of Science and Technology, Korea· Yu-li, Liu, Professor, School of Journalism and Communication, Shanghai University, China· Pirongrong Ramasoota, Commissioner, NBTC, and Emeritus Professor, Chulalongkorn University,Thailand

Lunch (12:30-13:30) Room: Riverside Ballroom
3Day 2: 27 November 2023 (Room Ballroom 3 and Pompadour)
TimeRoom 1 (Ballroom 3)

9:00-11:00

Session 1

11:00 -11:30

Coffee break

11:30-12:30

Session 2

12:30-13:30

Lunch at Riverside Ballroom

13:30-15:00

Session 3

15:00-15:30

Coffee break

15:30-17:00

18:30-Session 4

Room 2 (Pompadour)

Opening Plenary Session (Room: Ballroom 1)

Opening Plenary Session (Room: Ballroom 1)

Session 3-1 “Digital Sustainability”
1. Jason Whalley, Pierre Vialle, Chick
Essence Ambe and Peter Curwen
Creating value from mobile financial
services: The case of Orange Money inAfrica
2. Jean-Michel Sahut
A new multi-layered decision-making
framework for assessing the impact ofdigital technologies on regional
resilience
3. Kalvin Bahia, Pau Castells and Harry
Fernando Aquije Ballon
Beyond financial inclusion: Does
mobile money drive GDP growth?

Session 3-2 “Digital Space”
1. Teppei Koguchi and Toshiya Jitsuzumi
Analysis of the preferences for the"information health" concept:
Consideration of impact onwillingness to pay
2. Tomoaki Nakamura, Takao Goto andAkihiro Nakamura
Analysis of Substitution of BusinessTravel Activities by Video Conferencing:
A Questionnaire-based Analysis
3. Bronwyn Howell and Petrus Potgieter
Shooting the messenger: an evaluationof New Zealand’s Safer Online Servicesand Media Platforms proposal

Session 4-1 “Digital Transformation”1. Xu Yan
5G Applications from Information
Reach and Information Richness
Perspectives
2. Anna Renata Pisarkiewicz, Chiara
Carrozza, Niccolò Innocenti andLeonardo Mazzoni
5G, quantum computing andsemiconductors: Is technologicalleadership the same across various
critical technologies?
3. Haruo Takasaki and Takuro
Yonezawa
Consideration of the Social
Acceptance of Flying Cars and Policy
Implications in Major Countries

Session 4-2 ”ICT in Business”
1. Jaeseo Choi and Junghwan Kim
A Study on Evaluating User
Satisfaction of Music Streaming
Services in Korea
2. Donggeun Kim, Jaeseo Choi andJunghwan Kim
Exploring South Korean SMESs’
Perceptions of Digital Transformation
and Digital Platforms
3. Tomoyuki Okada
The transformation of visitor's
experience of the world expositions:A study of the history of World EXPOs'Mobile Apps

Conference Dinner at Ballroom 1

Note: In sessions to which no chair has been assigned, the last speaker in each session is the designated session chair
and is responsible for keeping the session on time.

4Day 2: 27 November 2023 (Room Riverside 3 and Riverside 4)
Time
Room 3 (Riverside 3)
9:00-10:30

Session 1

10:30-11:00

Coffee break

11:00-12:30

Session 2

12:30-13:30

Lunch at Riverside Ballroom

13:30-15:00

Session 3

15:00-15:30

Coffee break

15:30-17:00

18:30-Session 4*: Student Paper Award Session
Room 4 (Riverside 4)

Opening Plenary Session (Room: Ballroom 1)

Opening Plenary Session (Room: Ballroom 1)

Session 3-3 “Mis- and Dis-information”
1. John Cheng, Masaru Nishikawa andVimala Balakrishnan
Sentiments of online antivaccination endorsements:
A case study of Amazon Japan
2. Xue Dou and Han Chen
How do social cues influencepeoples’ perception of articles that
rebut mis- and dis-information?
3. Morihiro Ogasahara
Does media credibility increase
resistance to disinformation? Newsrepertoire approach todisinformation in the 2022 House ofCouncilors election

Session 3-4 “Media Industries”
1. Arpawadee Nuntree
Geopolitics in Satellite Industry andNational Telecom Regulation in theNew Space Race Era
2. Yunjeong Jang, Seungkeun Park,Kiwon Kim and Yongkyu Kim
Valuing Spectrum in the Reassignmentof Radio Spectrum for Mobile Use:
The Case of South Korea
3. Tokio Otsuka and Hitoshi Mitomo
Estimating the User Value of Japan’s
Policy towards Internet Integration ofTelevision Broadcasting

Session 4-3* “ICT and Society”
1. Alphoncina Lyamuya
Digital Inequalities and Inclusion inSites of Forced Displacement: The
Case Study of Cash and Voucher
Assistance (CVA) Programs
2. Nicolle Manuelle Bahia Bittencourt
Brazil’s National Museum and ICTStrategies: aftermath of the fire andthe reconstruction processes.
3. Maria Rim and Youngsun Kwon
Reducing biases in the generationof consumer price index with webbased data
Chair: Youngsun Kwon

Session 4-4* “Digital Services”
1. Seoungmin Han
Examining Regret in Excessive ShortVideo Consumption: A Focus onContent and Individual Attributes
2. Sein Hong
Exploring users’ dissatisfaction withOTT contents recommendation
algorithm and their coping behaviors
3. Constantine Bielov
Telecommunication Efficiency of OECDCountries: Analysis of Financial
Performance & Impacting Factors
Chair: Yu-li Liu

Conference Dinner at Ballroom 1

Note: In sessions to which no chair has been assigned, the last speaker in each session is the designated session chair
and is responsible for keeping the session on time.

5Day 3: 28 November 2023 (Room Ballroom 3 and Pompadour)Time
Room 1 (Ballroom 3)
9:00-10:30

10:30-11:00
11:00-12:30

12:30-13:30
13:30-15:00

Session 5Session 5-1* “Digital Economy”
1. Chaeyun Jang
Factors influencing the trade balance
in intellectual property of Korean
media industry
2. Junjun Li
ICT Investment, Labor-saving
Technological Change, and Employment:
An Empirical Study of OECD Countries
3. Wasin Pongmussaya
Variable Surcharges in Bangkok's
Traditional Taxis: Perceived Risks,Benefits, and the Unanticipated Gapin Service Behavior Intention
Chair: Chanin Mephokee*: Student Paper Award Session
Room 2 (Pompadour)

Session 5-2* “Digitalization”
1. Felipe Salgado de Souza
Analyzing Citizens’ Perceptions of Super
Cities in Japan: Opportunities andChallenges for Public Value Creation
2. Jaeyoung Park
What would make users perceive
digital platforms as indispensable totheir lives?
3. Jinkyung Ha
Do creators want to be engaged inMCNs or be alone?
Chair: Stephen Schmidt

Coffee break
Session 6Session 6-1 “AI”

Session 6-2 “Work and Life”
1. Lubica Hikkerova, Jean-Michel Sahut 1. Minjeong Ham and Seongcheol Kim
and Petr Hajek
Does ICT-supported remote work
How machine learning algorithms andchange employees' perception ofsentiment boost oil price forecasting
work and life?
performance for crisis situations?
2. Kenji Yoshimi, Junji Haruta and2. Jimoon Kang and Seongcheol Kim
Takashi Shiga
Beyond AlphaGo: The Transformative
Communication in the Online
Impact of Go-AI on the Go Industry
Community among Healthcare
Professionals in the Early Stage of
3. Yumi Jang and Seongcheol Kim
the COVID-19 Pandemic
Will Korean local platform Naver defend
Korean search market in the era of
3. Youngkyoung Seo
Generative Artificial Intelligence?
Information behavior during thecoronavirus pandemic -Focusing on
media literacy and the role of mass
media informationLunch at Riverside Ballroom
Session7
Session 7-1 “Algorithm”
Session 7-2 “Data and Platform”
1. Merle Uhl, Volker Stocker andWilliam Lehr
AI as a General Purpose Technology:
Same but Different?
2. Yoonhyuk Jung, Jinyoung Nam,
Hanbyul Choi and Jonghwa Park
Investigating Creators’ Choice ofMetaverse Platforms
3. Chulmin Lim and Seongcheol Kim
Will Korea be another power in theglobal AI sphere?

15:00-15:30

Coffee break

15:30-17:00

Session 8

1. Moonkyoung Jang and SeongcheolKim
Digital Platform Research AcrossCountries: A Topic Modeling Analysis
2. Yuhanyin Ma and Haijun Yang
An experiment on algorithmic literacy
education - exploring the relationshipbetween Chinese communication
students' risk perception andalgorithmic curation.

Plenary Session at Ballroom 1

Note: In sessions to which no chair has been assigned, the last speaker in each session is the designated session chair
and is responsible for keeping the session on time.

6Day 3: 28 November 2023 (Room Riverside 3 and Riverside 4)
TimeRoom 3 (Riverside 3)

9:00-10:30

Session 5

Session 5-3* “Digital Society”
1. Purinat Tantiseranee
Selective and Cross-Cutting Exposure toOnline Information: Thailand 2023
General Elections Case Studies
2. Jee-Sun Oh
Is it true that habitual use of m-SNS App
drive affective commitment? The impactof habit and social dependency onusers’ affective commitment andcontinuance intention
3. Chaeeun Ko
Avatar Creation of Adolescent Female
Users in Social Virtual Worlds
Chair: Bronwyn Howell

10:30-11:00*: Student Paper Award Session

Room 4 (Riverside 4)
Session 5-4* “Digital Applications”
1. Ornicha Boonpanya
The Impact of Information
Exposure on Bridging the Gap
between Environmental Concernand Pro-Environmental Behavior:
A Psychological Perspective
2. Seungyeon HaBarriers to Playing Digital Games:
Why Do Some People Choose Not
to Play Digital Games?
3. Hanmin Bae
How to extend gaming IPs tomerchandise? A comparative study
on Pokémon and Angry Birds
Chair: Xu Yan

Coffee break
Session 6-3 “Media and Society”
1. Dan Ro, Boram Kwon and Hyunmi Baek
What Factors Determine International
TV Show Flow on OTT? An Empirical
Study Using Fuzzy-Set Qualitative
Comparative Analysis
2. Yuji Hatakeyama and Hitoshi Mitomo
The Last One-Mile Problem in MobileBroadband Networks
3. Yuwhan Kim and Seongcheol Kim
A Case Study on the ESG Managementof Korean Content Companies

11:00-12:30

Session 6

12:30-13:30

Lunch at Riverside Ballroom

13:30-15:00

Session 7

15:00-15:30

Coffee break

15:30-17:00

Session 8

Session 7-3 “ICT, Politics, and Social Issues”
1. Yuntsai Chou and Wang Li-Dar
Credibility and agility of antitrust
enforcement: A cross-country analysisof big tech
2. Takahiro Kawamata
Sea & Land Power Conflicts in ICT Sector
in the Asia-Pacific: The International
Political Economy of U.S.-China
Technological Hegemony and ASEAN &Pacific Islands
3. Benyathip Laorrojwong and Natchaya
Makarathat
The Geopolitics Analysis of Technology
Bi-polarization Shaping Policies ofDeveloping Countries: Case Study ofThailand

Plenary Session at Ballroom 1

Note: In sessions to which no chair has been assigned, the last speaker in each session is the designated session chair
and is responsible for keeping the session on time.

7Day 3: 28 November 2023

Plenary 15:30-17:00
Room: Ballroom 1

Panel (15:30-16:30)
Climate Action in the Telecom Sector: A Dual Approach to Net Zero
Moderator: Stanford L. Levin, Emeritus Professor, Department of Economics and Finance,
Southern Illinois University Edwardsville, USA
Speakers:
Stephen Schmidt, Chair, ITS, and Vice President, TELUS, Canada
Seongheol Kim, Professor, School of Media and Communication, Korea University, Korea

Best Student Paper Awards (16:30-16:50)· TELUS Award· NBTC Award
Presenters:
Stephen Schmidt, Chair, ITS, and Vice President, TELUS Communications, CanadaKeerati Apaphant, Principle Economic Expert, Acting Deputy Secretary General, NBTC, Thailand

Closing (16:50-17:00)
Hitoshi Mitomo, Vice Chair, ITS, and Professor, Graduate School of Asia-Pacific Studies,
Waseda University, Japan

8