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China DTV Market
Monthly Study- Issue4,2010

Total Issue 48-

Beijing Guideline Research & Consultation Co. Ltd.
Tel: （86-10） 59706786
Fax: （86-10） 59706785
E-mail:guideline@sinodtv.net
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Contents Menu
I. Summary试读版Guideline Observation:

II. Policy/standards
III. Guideline observation
IV. CADTV operation
V. Terrestrial DTV operation



Hubei
HubeiChutian
ChutianBack-door
Back-doorListing
Listing
andandObtains
ObtainsInitial
InitialResults
ResultsPromotePromoteMulti-screen
Multi-screenIntegration
Integration
Business
BusinessGrasp
GraspTriple
TriplePlay
Play

VI. Mobile digital multi-media operation


Opportunity
Opportunity
The
TheThought
Thoughtof
of"Heng"HengXin
XinChina"
China"IX. Content industry

Investing
InvestingCable
CableTV
TVNetwork
Network
SARFT
SARFTChecking
CheckingIPTV
IPTV

X. Equipment manufacturers

The
Thepromulgation
promulgationof
oftriple
tripleplay
play
pilot
pilotcity
citylist
listwaswaspostponed
postponedServingServingShanghai
ShanghaiWorld
WorldExpo,
Expo,
MobileMobilephone
phoneisiseverywhere
everywhere

VII. Satellite digital TV operation
VIII.IPTV operation

XI. Exhibition & conference
XII. Data GUIDELINE RESEARCH 
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Summary试读版General Overview：
 Cable: Hangzhou Wasu developed Multi-service operations and PCCW provided technical support;
Hubei Chutian obtained initial results of Back-door listing; Beijing launched the second phase oftest, popularization and promotion work of high-definition interactive digital television; Shanghai has
completed the NGB model network construction project for 50000 users; Mudanjiang City heldcable digital TV hearing.
 Terrestrial: the coverage work of terrestrial digital TV was promoted slowly; Xinyang Radio and TV“Every Household” Digital Media Development Co., Ltd of Henan carried out competitive
negotiation in public for the Phase II project of 2010 Xinyang digital TV “Every Household”.
 Mobile Multimedia: CMMB has been opened in 307 cities across the country; two data broadcasting
services including colorful finance and economics and colorful navigation were official used forcommercial from May 1; Mobile TV Expo Channel was opened; Hunan Satellite TV also won theapproval of related businesses of 3G mobile audio-visual program services issued by SARFT; 16
cities and counties of Yunnan Province has fully opened CMMB signals.
 IPTV: The number of Jiangsu Telecom IPTV users has already exceeded one million and closed to
1.1 million; Chongqing Unicom will test commercial IPTV at the end of April; Shanghai Telecom haslaunchd the annual pay double gift activities of "Premiere + View Favorite Movies" combination
package form.
 Satellite: Chongqing Municipal, Guangxi, Sichuan, Yunnan, Shanxi and other districts actively
promote the "Every Villages" direct broadcasting satellite project; Anhui, Guangxi, Shandong,
Sichuan and other regions actively promote special renovation of illegal satellite terrestrial receiving
facilities.

Please read following

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Policy/Standard试读版 List of Industry-Related Policy/Standard/Speech during the April, 2010
Policy/Standard
Project

Publication
Department

Content/Name

NoticeNine
Departments"The Instruction Views on the Financial Support of Cultural Industries Revitalization andDevelopment Prosperity"

MethodSARFT"The Notice on March 2010 National Domestic TV Animation Production Publication Record from
SARFT"

NoticeSARFT"The notice on Appraisal result publication record of 2009 national children’s programs boutiqueand animation boutique from SARFT”

Stipulation

SASAC"Temporary Regulation on Central Enterprises Commercial Secret Protection”

Stipulation

SARFT"The Management Standard of Internet TV Content Service "Stipulation

SARFT" The Management Standard of Internet TV Integrated Businesses"

NoticeSARFT"The Notice on the Investigation of IP TV Services Carried out Privately by Telecommunications
Enterprises”

Speech/ConferenceCentralPropaganda
Department

Liu Yunshan

Supplied powerful ideological and public opinion support for the transformation of accelerating
economic development mode.

SARFT

Tian Jin

The speech during the research and survey period in Hangzhou and Changsha.

SARFT

Zhang Haitao

The 12 years’ project implementation of "Every Village" Project has resolved the difficult problem of listening
radio and watching TV for 100 million rural people.

SARFT

Zhu Hong

Zhejiang Radio and Television reform development experience has a good reference significanceSARFT

Zhu Hong

It urgently needs financial support to accelerate the development of radio, film and TV industry.

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Diversification operation of cable TV attracts more foreign capitals试读版In this month, Hangzhou Wasu, Gehua Cable, Hubei Chutian, Anhui Provincial Network and othercable operators activityly reserve their own strength and improve their own competitiveness,
mainly in: Hubei Chutian obtained initial results of Back-door listing: They planed to carry out major
assets replacement together with Hubei Chutian Digital TV Co., Ltd, swap in all the assets of
Hubei Chutian digital TV and the balances after deducting 175 million cash from the liabilities andswap out all the assets and liabilities of Wuhan Plastic; at the same time, they respectively bought
26.75%, 26.25% and 47% of the shares of Wuhan Radio and TV Digital TV Network Co.,Ltd.,
which was owned by Wuhan Cable, Wuhan Broadcast and TV Main Station and CITIC Guoan in
the way of private offering shares; they bought all the assets and liabilities of Chutian Xiangfan
and Chutian Jinwei; Chutian Digital TV purchased 40.32 million stock shares of Wuhan Plastic
holding by the big shareholder Wuhan Jingkai by all the displaced assets and liabilities of Wuhan
Plastic and 175 million cash.
 Promoting multi-screen business operation and grasping triple play opportunities: Wasu
Digital TV Media Group held cross-screen content product release conference in Beijing and someradio and TV network operators with strategic vision had began the promotion of multi-screen
integration business.
 The thinking of “Hengxin China”’s investment in Cable TV Network: in this month, Hengxin
China invested Anhui Radio and TV Information Network and Nancang Radio and TV Network
Transmission centre of Jiangxi in succession, supplied two-way transformation equipments andservices of cable digital TV, jointly developed and operated value-added services and so on.
Chinese cable TV industry capital market is more and more active.

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Guideline Observation I：Hubei Chutian Back-door Listing and Obtains Initial试读版
Results
On 16 April, 2010, listed company - Wuhan Plastics Industrial Group Co., Ltd. (hereinafter referred to as"Wuhan Plastics") issued Notice (000 665) that company had defined the ultimate transferee of all 4032
million shares on April 13, that is Chutian Digital TV Company. The main business of Wuhan Plastics will also
been changed to digital cable TV industry's investment and operations management, digital cable TV technology
development and applications. Hubei Radio and TV Network realized overall listing through this restructuring.
 The major part of the reorganization, that is, the significant asset replacement of Wuhan Plastics andChutian Digital, plans to inject into the cash balance of all assets and liabilities of Chutian Digital
deducting 175 million yuan as of evaluation base day and plans to replace out all asset and liabilities of
Wuhan Plastics as of evaluation day. For replacement balance, Wuhan Plastics will issue non-public
shares to Chutian Digital.
 The planed injected asset of this restructuring is the balance which Chutian Digital’s all asset andliabilities deduct cash of 175 million yuan and Wuhan Radio and TV 100 percent equity and liabilities of
Chutian Xiangfan and Chutian Jinwei. The estimated value of mentioned injected asset is about 2.305
billion yuan.
On 25 April, 2010, Wuhan Plastics Industrial Group Co., Ltd. (hereinafter referred to as "Wuhan
Plastics"” (000 665) and Hubei Chutian Xiangfan Digital TV Limited (hereinafter referred to as "Chutian
Xiangfan"), Hubei Chutian Jinwei Broadcasting Network Limited (hereinafter referred to as "Chutian
Jinwei"), Wuhan Cable Radio and Television Network Limited (hereinafter referred to as "Wuhan Cable"),Wuhan Radio and TV Station (hereinafter referred to as "station"), CITIC GUOAN INFORMATION
INDUSTRY CO., LTD. (hereinafter referred to as " CITIC GUOAN "), Wuhan Jingkai Investment Co., Ltd.
("Wuhan Jingkai") multi signed a ”framework agreement on major asset restructuring among Wuhan
Jingkai, Chutian Digital, Wuhan Cable, CITIC GUOAN, Chutian Xiangfan, Chutian Jinwei and Wuhan
Plastics”. At the same time, Chutian Digital and Wuhan Jingkai signed “Agreement on transferring Wuhan
Plastics shares.” GUIDELINE RESEARCH 
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Hubei Chutian Back-door Listing and Obtains Initial Results试读版After Wuhan Plastics reorganization, the company’s shares plan to be constituted asfollowing:
It is expected to
inject 2.3 billion
yuan asevaluation of
expected value

Wuhan Jingkai

Chutian Digital replaced
all assets and liabilities
of Wuhan Plastics andacquired 40.32 million
shares of Wuhan Plastics
from Wuhan Jingkai
with 175 million yuan.

Publicissuance
35.85%

Chutian Xiangfan6.53%
Chutian Jingwen1.3%

Wuhan
Plastics

non-public
issuance
64.145%Chutian Digital isabout 20.93%

dominant stockholder
ChutianNetwork
Actual controllers
HBTV

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CITIC GUOAN 12.4%
Wuhan Cable 7.06%
Wuhan Station 6.93%

Wuhan
Digital
NetworkCmpanyHubei Chutian Back-door Listing and Obtains Initial Results试读版This is significant asset restructure of Wuhan Plastics for major assets replacement and shares issuance to buy

assets. Wuhan Plastics gets the following support.
 Received the letter from Municipal Financial Bureau on approve of Wuhan Radio and TV of General Station toinvest listing companies.
 Provincial Financial Department has give official reply on major asset restructuring of Chutian Digital to list.
 Provincial Asset Supervision and Administration commission of The State Council issued pre-audit view letter onagreement of Wuhan Jingkai transferring state-owned shares of Wuhan Plastics.
 Wuhan Radio and TV Bureau gave the official reply on approve of Wuhan Radio and TV of General Station toinvest listing companies.
 Hubei Radio and TV Bureau gave the official reply on Chutian Jingwei and Chutian Xingfan restructuring to list.
 SARFT issued the audit opinion on back-door listing of Chutian Digital.
 Wuhan Propaganda Department gave the official reply on approve of Wuhan Radio and TV of General Station toinvest listing companies.
 Hubei Propaganda Department gave official reply on Chutian Jingwei and Chutian Xingfan restructuring to list.
 Central Propaganda Department issued the letter on agreement of back-door listing to finance and integrate Hubei
cable TV network.
After this transaction, Chutian Network which is the common holding shareholders of Chutian Digital, Chutian

Jinwei and Chutian Xingfan will control listing companies indirectly and Hubei radio and TV bureau will be theactual controller of listing companies. Besides cable TV network assets of listing companies, Chutian Network andHubei Station still own the same or similar business in other areas, but operate in different administrative districts.
The asset which is not into listing companies has potential competition with listing companies. So, after thisrestructuring, the related business and asset of actual controller did not achieve overall listing.

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Hubei Chutian Back-door Listing and Obtains Initial Results试读版 After successful back-door listing of Hubei Chutian, it will contribute to the development of cablein Hubei Province, mainly in: Speed up the formation of network cable networks to be one. At present, Hubei Chutian
Network adopts buyout way to promote network integration of county level or above level. Hubei
Chutian Network integrated radio and network resources of over 40 enterprises. Successful listing
give full capital for non-integration areas of Hubei network, s (eg: Xiaogan, Shiyan, Huangshi,
Huanggang, Jingzhou, as the letter, etc.).
 Promote two-way network transformation. After the success of Hubei Chutian Network listing it
provided capital support for conducting two-way network transformation, promoted two-way
network transformation I Hubei province and also were conductive to launch two-way interactive
and value-added service.
 Be conductive to business promotion and avoid repetitive construction. After the formationof a network in Hubei province, Hubei province can conduct the sharing of equipment resources
and program content resources to avoid repetitive construction. At the same time, after integration,
the number of Hubei cable TV users will exceed 8 million, which provides the user base for valueadded service and is conductive to promote and apply value-added service.
 Integrate various resources and promote multi-service operations. Chutian Digital has
obtained “Business license of radio and TV program transmission” issued by SARFT, “Hubei
receiving satellite and transmission TV program permit” issued by Hubei Radio and TV Bureau
and other permits.
 Expand discourse right and equity of National cable network in the future.

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Guideline Observation II：Promote Multi-screen Integration Business; Grasp试读版
Triple Play Opportunity
On April 20, WASU Digital TV Media Group held cross-screen content product press conference in Beijing, whichshowed that under background of triple play, parts of radio and TV network operators with strategic versions
began to promote multi-screen integration business and grasp the development opportunity of triple play.
 WASU Group showed a series of cross-screen content products and business, such as interactive TV, Internet TV,
mobile TV and new dim TV. The successful pilot of this series product and business will bring users’ new view ofTV, so users will enjoy more convenient and affordable form of new services. While the products and business will
also bring new form of business operation for radio and TV operators.
 The day before press conference, Hangzhou WASU Digital TV Media Group signed a letter of intention with
PCCW. Now broadband TV of Hong Kong PCCW and WASU Group will launch cooperation on triple playtechnology. Both sides will jointly devote to promoting development purpose of “triple play” industry; learningtechnology, operation advantage and experience from each other; exploring application and operation to leadtechnology development and integration; exploring new technology and operation models; sharing results ofoperational industry chain. This cooperation will also create another good example of technology cooperation fieldof mainland and Hong Kong. According to agreement, both sides will determine specific plan of technology
cooperation as soon as possible and will officially launch technology cooperation within one month.

WASU Group cooperates with many well-known enterprises in the upper and down stream of industry chain.
Cooperation of “triple play” has important strategic significance, which will push WASU Group fast forward on
exploring work of multi-business integration of "cross-network, cross-platform, cross-application, crossTerminal ". It will also make WASU Group still keep its dominant position in the environment of media industry
upgrading in China. WASU Group’s results and experience will have important reference for technology
development of triple play and the shape of business model in China.

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Promote Multi-screen Integration Business; Grasp Triple Play
Opportunity
China Telecom has been closely watching the video business. Since the end of 2009,it has layout multi-screen interactive business:
 In November, 2009, China Telecom's Video Operation Center was officiallyestablished in Shanghai. At the same time, "e surfing" client end products havebeen provided to China Telecom’s users across China. Users not only can watch TV
live and VOD programs through WAP, but also can watch all kinds of video
information and content more clearly through client end. These series action marksthat China Telecom’s integration products of three-screen (TV screen, PC screen
and mobile screen) content sharing and interaction formally demonstrated in theeyes of the public. Through television, computers, mobile phones, achieve threescreen interactive function, such as three-screen watching, excellent
recommendations, video sharing, three-screen monitor, three-screen
communications, etc. Users can enjoy cool experience of uninterrupted broadband
communication anytime and anywhere.
 With China Telecom’s Video Operation Center establishment and e surfing clientend product release, it brings transformation of 3G ear phones and perfect presentof three-screen integration products.

Triple play has started to layout from user’s end. Coincidentally, radio and TV
network operators and Telecom network operators are all focusing on multi-screen
integration business. Although they have different emphases, but it alls reflectsthat development trend of multi-screen integration business under triple playbackground. It also will speed up users’ experience process of multi-screen
integration business.

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试读版Guideline Observation III：The Thought of "Heng Xin China" Investing Cable试读版TV Network
This month, Heng Xin China has successively invested Jiangxi Nanchang Radio andTV Network Transmission Center and Anhui Radio and TV Information Network. It
provides two-way transformation facilities and services of cable digital TV and jointly
develops and operates value-added service etc. It has expended investment direction
from terrestrial digital TV to cable TV market.
 On April 26, Heng Xin China announced that it had signed a business cooperationagreement with Jiangxi Nanchang Radio and TV Network Transmission Center.
Thereby, it provides two-way transformation facilities and services of cable digital
TV and jointly develops and operates value-added service for 15 years and sharing
revenue. The agreement will set up that the initial number of users is 500,000 for
only Nanchang areas. It is expected to reach 1,500,000 in the future.
 On April 30, Heng Xin China announced that its wholly owned subsidiary ofShenzhen Zhongze Mingxin Technology signed a business cooperation agreementwith Anhui Radio and TV Information Network. Shenzhen Zhongze Mingxin
Technology provides two-way transformation facilities and services of cable digital
TV and jointly develops and operates value-added service for 12 years and sharing
revenue. The agreement set up that the number of basic users is 100,000 in
Huainan City, Huaibei City, Suzhou City, and Hao Zhou City.
Heng Xin China has increased investment on cable TV network; fatherly expends
market share of digital TV; grasps triple play opportunity and promotes more
revenues and profits growth in further. Also shows that the capital market of cable
TV network is increasingly active and more investment is turning to cable TV
network.

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Heng Xin China’s
main business isinvestment holding.
The Group is mainly
engaged in facilities
integrated business,
research, design,development ofterrestrial wirelessdigital TV network andmanufacture ofelectronic information
security products,
integrated circuits, andprovides solutions forthe integrated circuits
and related services.
The Group actively
explores wirelessdigital TV, satellite
digital TV and digital
cable TV two-way
transformation projectin short term, whichmakes Heng Xin China
become the largest
supplier of digital TV
field of overal digital
television planning anddesign, technology andequipment integration,and overall solutions.

The Thought of "Heng Xin China" Investing Cable TV Network试读版With the development of digital cable in China, capital market of cable TV is increasingly active.

More investment takes part in cable television industry, provides equipment support, technicalsupport, financial support etc.. At present, the investment feature of cable TV industry is longcycle returning and not obvious in a short term.
Facing active capital market of cable industry, cable operators need to establish a sound financial

exit strategy and stability barrier mechanism to reduce investor risk and improve investment
results. ．
 Perfect project process of initiation, approval, auditing, tracking, and acceptance. Refine operation
details and plan operational flow of projects.
 Improve the management level and avoid the multi-management. Specify responsibilities andtasks.
 Establish responsibility system after operation: investment needs have specific project person in
charge. After investment, person in charge should prepare input-output analysis report and record
details of input and output. According to actual operation situation, work out a reasonable annual
business plan.
 Enhance risk controls; recover cost according to the proportion and reduce the risk of capital
recovery.
 Establish investment follow-up tracking management method; access piecewise and consider
investment returns through comprehensive analysis.

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Guideline Observation IV ：SARFT Checking IPTV试读版

Since 2010, SARFT issued a series of notice about checking IPTV:

 On April 12, SARFT issued “Document No. 41” to all provincial radio and TV bureaus and thought somelocal Telecoms carried out IPTV business without SARFT authorization, which seriously harmed national
network information security and affected the strategic plan of the State Council on the triple play
deployment and radio and television normally building. In accordance with the General Administration of
the central and SARFT leaders’ instruction, notice issued as follow: without SARFT authorization ofcarrying out IPTV business, shall be investigated according to law of "Broadcasting Regulations","Internet Audio and Video Programs and Other Information Network Communication Management
Approach” and "Internet Audio-visual Program Service Regulations” and give a deadline to stop illegal
IPTV business.
 On February 9, SARFT issued two urgent notices to stop Guangxi Telecom IPTV services which were
unauthorized act. One notice was instructing Shanghai TV Station to stop providing IPTV program source
for Guangxi and Xijiang Telecoms. The other notice required to investigate Guangxi Telecom IPTV
business which was without authorization according to the law.

IPTV is also the pilot business for radio and television industry. Facing scale development of IPTV, radio and
TV industry has responsibility to norm management of IPTV according to related law and regulations. In the
short run, it will bound to the rapid development momentum of the IPTV on a certain level, but in the long run,
SARFT’s checking for IPTV will play a regulatory role of IPTV market under Triple play period. Protect users’right to know, which is conductive to healthy development.

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SARFT Checking IPTV试读版

Sounds from all directions: 《"21cbh": Gehua relevant told reporters, "This is the relentless pursuit of SARFT. IPTV has already affected thedevelopment of interactive and High-definition TV users of radio and TV operators. ”
 "NATIONAL BUSINESS DAILY": as mentioned document No.41 of SARFT, an insider of China Telecom told andrevealed that for blocking IPTV, China Telecom had sent documents to inside and cleared the attitude at present:
First, IPTV was the breakthrough point of the State Council to speed up the process of triple play. Second, thenumber of IPTV users has reached several million, and only Shanghai, it had more than one million users at theend of 2009. Besides providing entertainment content, IPTV also undertakes to conduct important tasks, such as
distance education for Party members in rural areas, Shanghai Expo service etc.. All source of IPTV programs arefrom legitimate and qualified radio and TV units which have licenses. Network information security problem does
not exist. "This is a self-protection response of radio and television industry. At present, telecommunications
operators have been building the current network to the level of FTTH, and their IPTV has affected the roots ofradio and TV industry." 《Bao Ran, chief editor of "VeryDtv.com": during the development of IPTV, telecom operators should be protecteduser's right to know, for example, give an instruction of whether they have a legal right to operate. TV is a businesswith strong color public interest and the development and supervision of TV business must be cautious.
 Deng Shao from www.imtv.com: more hope, more disappointment. SARFT issued document No. 41 to stop IPTV
on April 12, which can be described as making a big splash. The small result will lead to IPTV facing more strict
policy supervision and the large result will make the prospect of triple play look bleak. About the reasons, thecurrent industry status was led by interest divergence of separate supervision system, which has been formed for along time in China.

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SARFT Checking IPTV试读版

IPTV network operation licenses and pilot cities:

 Operation license is always uncrossing able threshold for IPTV operators in China. As radio and TV
undertakes “mouthpiece” political attributes of Party and Government, SARFT needs strict control radio and TV
content of leading agencies.
 Seven companies has obtained IPTV operation licenses from SARFT: Shanghai Media, CCTV International,
Southern Media, China Radio International, Hangzhou WASU, Jiangsu TV Station of 6 enterprises related to radio
and TV bureaus, as well as a private enterprise - Beijing Huaxia Industry Technology Co., Ltd.. Any Telecom
operators did not obtain the licenses. The operation agencies with IPTV national license can not launch IPTV
business randomly. If wish to launch IPTV business in local area, they must apply another approval from
SARFT.
 So far, only 2 provinces and 12 cities meet IPTV landing policy, namely: Yunnan, Jiangsu, Shanghai, Harbin,
Heihe, Mudanjiang, Fuzhou, Xiamen, Taizhou, Xi'an, Hanzhong, Panjin, Shenyang and Dalian. Besides Yunnan,
Jiangsu and Hangzhou, the pilot cities which have been approved by SARFT are all IPTV pilot cities of Shanghai
Media. As of the end of 2009, the number of BesTV users has exceed 3 million and BesTV become one ofoperators who has the largest number of users. It is far better than other companies in China. On IPTV businessmodel, it adopts sharing approach with telecommunication broadband network.
 At present, the number of IPTV users is about 5 million in China. This checking will affect about over 1.5 million
users.

“Document No. 41” of SARFT did not stop telecommunication operators’ advance in this filed. On April 27,
China Telecom issued a 3D high-definition IPTV and other new business in Shanghai. Soon, Chongqing
Unicom also launched a commercial trial of IPTV services.

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SARFT Checking IPTV试读版

The development situation of broadband and digitalization in China families.
Year

2004

2005

2006

2007

2008

2009

Population（100 million people）

13.00

13.08

13.15

13.21

13.28

13.34

The number of family （100 million households）

3.68

3.95

3.98

4.10

4.13

4.15

The number of Cable TV users（ 100 million
households ）

1.73
1.16

1.26

1.39

1.53

1.67

The number of Digital TV users（ 10 thousandhouseholds ）

106.7

439.3

1306.02710.24326.56497.3Home Cable digital ratio （%）

0.29%

1.11%

3.28%

6.61%

10.48%

15.66%The number of Internet users （ 100 million people
）

0.94

1.11

1.37

2.1

2.98

3.8

Popularity of internet users（%，count the permert
population ）

7.23

8.49

10.42

15.90

22.44

27.45

The number of braodband users （ 100 million
people ）

-

0.64

0.91

1.63

2.7

3.5

Popularity of braodband （%）

-

4.89%

6.92%

12.34%

20.33%

28.9%

The number of IPTV users（ 10 thousandhouseholds ）

-

28

60

115

253

470

Home IPTV access rate（%）

-

0.07%

0.15%

0.28%

0.61%

1.13%

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Guideline Research V：The promulgation of triple play pilot city
list was postponed试读版According to the report of "Economic Observer": the Ministry of Industry and Information Department

The first draft GUIDELINE RESEARCH 
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The second
draft

submited "Triple Play Pilot Plan (First Draft)" to the triple play leading group of State Council together
with SARFT, but the draft wasn’t recognized and was quickly send back. It was required to implement
pilot plan again. The latest news is that this time was delayed again.
 In this draft, both sides had a lot of differences and the solution plans were not listed, but thesedifferences were presented in the draft one by one. The second day after the draft was submitted, thetriple play leading group of State Council gathered SARFT, MII and the related person of threetelecom operators for the conference. The leader of the team wasn’t satisfied with this "contradictory"
draft and asked back to rewrite. Both sides coordinated to solve the contradiction in the integration by
their self and submitted pilot draft again before the end of May.
 Because the list of pilot cities involved in the specific interests of departments, radio and TV andtelecommunication provided two sets of lists respectively. Those who read the draft said that thesuperposition rate of pilot cities lists submitted by two sides, was not high. On the appeal submitted byboth sides, it seems intent to bypassing the pilot cities, and further requests other side’s businesses
open to it self in the whole country.
 That both sides were not satisfied with the concession of other side on the pilot cities, which made thesubmitted lists be ineffective.
 Two sides only reached an agreement n the operational main body amount of each city. Both sides
reached an agreement that in the pilot phase of triple play from 2010 to 2012, IPTV transmission
service in every pilot city was carried out by one telecommunication operators in principal; the internet
access service and domestic IP phone services on the basis of cable TV network, were implemented
by one Radio and TV Cable Network Company in principal. In order to utmost broaden their sites andlimit others to corrode their own services, Radio and TV and Telecommunication all raised “harsh”
requirements on the others.
According to “China Digital TV”
 On 26th, April, the second draft of triple play pilot program was issued and it is the second negotiation
result, which was formulated by Ministry of Industry and Information and SARFT, on the basis of thefirst draft, which was send back by the State Council on the second, April.
See more news ：http://stock.hexun.com/2010-05-04/123600616.html

The promulgation of triple play pilot city list was postponed试读版The target of triple play pilot is to research how telecommunication enterprise enter into radio and TV, and how

radio and TV enter into telecommunication. Radio and TV and telecommunication carried out seesaw battle on the
aspect of how two-way access into specific links, and the discussed geographical scopes have expanded frompilot cities to the whole county.
 SARFT prefers to some cities with better cable network integration and two-way transformation; Telecom andUnicom hope the number of pilot cities can be possibility reduced now and added in the future. It is learned,
Hangzhou, Jiangsu, Shanghai, Shenzhen and Wuhan will likely become a pilot city.
 Radio and TV hopes to open basic telecommunications services and value-added telecommunications services,
including Internet backbone network access services relating to the core competitiveness of telecom operators andkey layout. Radio and TV hopes to apply for the value-added telecom services without the restrictions of pilot
regions.
 The ideal goal of China Telecom is to compete for the rights of channel broadcasting, video-on demand andothers, which basically equate to the Digital Cable TV Network Company and directly cooperate with content
sources (TV); try to introduce more cooperators on the aspect of integrated broadcast control, if can’t build direct
cooperation with content sources, in order to improve the voice right; can not only transfer programs for TV users
through Internet and own billing rights, but also isn’t limited by pilot cities.

From the government levels to the two systems of telecommunications and radio and TV, all of them thought
the triple play can improve network resources interconnection and sharing of resources, promote network
utilization rate and avoid duplication construction. But it needs great efforts to solve these differences andissue the final pilot plan in such a short month.
The postpone introduction of pilot cities may result the extension of triple play pilot phase.
 GUIDELINE RESEARCH 
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Guideline ResearchVI: Serving Shanghai World Expo, Mobile phone试读版is everywhere On 27th, April, CBC, Shanghai Branch of China Mobile andShanghai Oriental Pearl (Group) Co., Ltd. jointly held "Mobile
TV Commercial launch" news conference, which announced
mobile TV service was officially used for the commerce inShanghai region and World Expo channels of mobile TV wereopened. According to the cooperation contend, during theperiod of 2010 Shanghai World Expo, both sides will jointly
launch 70000 units of mobile terminals equipped with CMMB
chips.
 At present, Shanghai Mobile TV Services provides four sets of National programs including CCTV-News, CCTV-1,
CCTV-5 and Colorful Film. In addition, Mobile TV also offers two sets of local programs, such as News Integration(World Expo Channels) and First Finance Channel.
 From now to the end of October, 2010, the users who support TD terminal of mobile TV functions can experience all
the channels of mobile TV services free of charge if they open and order mobile TV services. The users can enjoylatest hot news of World Expo and large events live broadcasting free of charge through mobile TV services by one
mobile phone.
 World Expo multimedia information terminal which was built by CBC for Shanghai World Expo, can not only integratecurrent CMMB functions including GPS navigation, real-time traffic guidance, colorful TV broadcasting service, colorful
financial data services and others, but also add four real-time information promotion services such as colorful "Expo
Plate", "Real-Time Information," "Eat, Drink and Play" and "Traffic Trip" as the customized models of World Expo The successful commercial use of Shanghai Mobile TV services is a good beginning for the services promotion of

local triple play. Oriental Pearl and Shanghai Branch of China Mobile play a example role for the National triple playwork based on the market guidance and users’ interests. Mobile TV services will usher a bright future by the strong
market promotion ability of China Mobile and the content advantage of CBC.
 GUIDELINE RESEARCH 
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Serving Shanghai World Expo, Mobile phone is everywhere试读版 The National Commercial using and successful services for Shanghai World Expoof CMMB + TD mobile TV services
mark that the cooperation of CBC and China Mobile has taken a substantial step. Other telecommunication operators also
accelerated the commercial using of their mobile TV services and promoted various charging ways to attract users’
experiences while China Mobile is adopting the cooperation with CBC.
 China Mobile: Promotions + free experience, the development of users first and charges second. The promotional
fee of CMMB + TD mobile TV services was 6 Yuan/Month, and one month free experience was launched.
 China Telecom: visit-on-demand; online broadcast and download broadcast; news, sports, lifestyle information,entertainment area and others created multi-dimensional video information services for users. China Telecom
adopted communications + information cost and introduced package services containing different flow. The
extra flows will be charged by 0.0005 Yuan/KB. The users can select different package according to their circumstances
to enjoy video information service anytime and anywhere.
 China Unicom: different video watching methods, the combination of a variety of billing methods and flexible
charging models.
TimingmethodProducts

VOD / Downloads

Charges

Promotion Period（Oct. 1, 2009 to December 31, 2010)

General Video：
2M/Piece

Non

Hight Quality Video:
3M / aNon

China
MobileChina
Telecom
China
Unicomtime

MultichannelWhole day

8Yuan/Day

4Yuan/day

Whole
Month

38Yuan/Month

19Yuan/Month

SingleChann
elWhole day

6Yuan/Day

3Yuan/Day

Whole
Month

32Yuan/Month

16Yuan/MonthLive video

 Charges is the important link of mobile TV services development, but the content is still a key factor in attracting customers. As akind of "Compensatory Media", mobile phone fills in the demands of people on the video and information and takes the top place in the"fragmentation time", which the traditional TV and Internet TV can not touch. Operators should strongly integrate the video resourcesfrom TV Station, film and TV production sectors, animation production agencies, video websites and others, and create short but pithy
content products aiming the "fragmentation time" of mobile terminals and mobile users to attract users’ attention and promote users to
use mobile TV services.

 GUIDELINE RESEARCH 
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Cable Digital TV试读版Chongqing Cable invested 200 million yuan to subsidize the public to see high-definition

 Chongqing Cable TV Network Co., Ltd. officially launched "Full High Definition, Interactive to Home" digital highdefinition home universal plan, promised that all the existing high definition channels within China will land in
Chongqing and ensured Chongqing citizens can watch HD World Expo and World Cup.
 Chongqing Cable will subsidize 200 million Yuan for Chongqing digital TV users to achieve the upgrade of highdefinition interactive terminal and users can receive free standard definition or high definition interactive set-top
boxes only paying a certain of upgrade service fee. After the subsidy, users can only pay 160 Yuan and 560 Yuan
for the upgrade of 780 Yuan SD interactive set-top boxes and nearly 2,000 Yuan high-definition interactive set-topbox The users can easily watch 1,500 hours of the latest HD Film and TV synchronizing with overseas, enjoy morethan 400 films, 800 series of Europe and America hot plays and more than 200 hours of documentaries, children,
fashion, sports programs and others.

Guideline review：
High definition and interaction is a must road for the development of digital TV in the future andalso the sharp tool for the operators of Radio and TV and Telecom to seize the market. Chongqing
Cable invested a large amount of funds in the popularity of interaction and high-definitioninteractive set-top boxes terminals and allowed citizens to enjoy high definition in advance andimprove living standards. This will be helpful for the development of Chongqing high-definition andinteractive services, allow users to experience high-definition interactive services, realize thetransition from watching TV to using TV and play TV, attract more users to book related valueadded services and improve users ARPU value; at the same time, Chongqing Cable also
improves their own competitiveness and in the market competition of triple play , seize market
 GUIDELINE RESEARCH 
opportunities, improve users’ viscosity and protect market share.

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Gehua Cable tried television shopping and fully explored试读版users’ potential
On 3rd, May Gehua Cable Notice: Gehua Cable plans to invest 20 million Yuan with

Hong Kong Fubon Media Limited ("Hong Kong Fubon ") to jointly establish a joint
venture company and accounted for 20% of the total registered capital.
 Hong Kong Fubon is the wholly owned subsidiary of Taiwan Fubon Multimedia Technology Co.,
Ltd. and is the second largest TV shopping group in Taiwan. Taiwan Fubon Multimedia
Technology Co., Ltd. was jointly founded in June 2004 by the giant of aiwan financial industryFubon Group and the operator in the world-renowned South Korea TV shopping field-Lotte Home
Shopping with registered capital of 6.3 billion New Taiwan dollars. It’s TV shopping brand ”Fubon
MOMO” has 3 shopping channels at present and broadcasts programs 24 hours a day to 5
million users of Taiwan every day. The sales income of 2009 is about 15 billion Taiwan dollars
accounting for nearly 30-40% of Taiwan TV shopping sales market .
 The new joint venture company was tentatively called Fubon Gehua (Beijing) Shopping Service
Limited Liability Company with registered capital of 100,000,000 Yuan, which is mainly
responsible for the programs production of shopping channels, product sales and so on
 It will rely on existing channels and customer value of Gehua Cable to fully explore the potential
users. Gehua Cable is responsible for the implementation of cooperation with joint venture andtransfer TV shopping channels in Beijing and Hong Kong Fubon is responsible for providing
shopping operation management and technical and all the operational supports.
 Gehua Cable earned joint venture benefits from the following three aspects: charging the cost oftransmission to Beijing digital TV users from joint venture companies; according to the differenceof last fiscal year’s revenues, the royalty rate is different, and the higher income, the higher
commission percentage; the companies get commission from the profits in the joint venturecompany according to equity ratio.

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Process Table of China Cable Digitalization试读版Process Table of China Cable Digitalization of Provincial Level Administrative Region of China（As of the end of Mar. 2010）：

City Name

DTV
Subscribers(ten thousand)Household
Digitalization
（%）

CATV
Digitalization
（%）

Urban
householddigitalization(%)

Household
Subscribers(ten thousand

CATV
Subscribers(ten thousand)Number Urban
Household(ten thousand)Beijing

24037.06%

58.84%

43.60%

647.6

407.9

550.5

Shanghai

71

9.83%

13.47%

11.92%

722.3

527.2

595.5

Tianjin

198

47.56%

81.38%

84.91%

416.33

243.3

233.2

Chongqing145

15.87%

31.89%

35.50%

913.42454.64

408.5

Hebei

348

15.48%

55.68%

41.52%

2247.41625.03

838.2

Shanxi

210.3

20.68%

54.52%

44.40%

1017.02385.76

473.6

Inner
Mongolia

192.5

23.13%

65.99%

43.31%

832.33291.71444.5

Liaoning

323.8

21.89%

41.38%

36.28%

1479.11

782.5

892.6

Jilin

249

28.54%

84.69%

53.53%

872.47294

465.2

Heilongjiang

16412.86%

32.91%

23.17%

1275.33

498.3

707.8

Jiangsu

760

30.30%

44.13%

61.54%

2507.95

1722.2

1235

Zhejiang

381

20.15%

34.32%

37.93%

1890.511110.21004.4

Anhui

124.3

6.14%

31.85%

17.19%

2023.43

390.3

723.3

Fujian152.5

12.66%

28.95%

27.47%

1204.98

526.8

555.2

Jiangxi

45

3.33%

11.06%

7.71%

1351.27407

583.48

Shandong

370.3

11.30%

28.54%

25.56%

3276.92

1297.61448.8

 GUIDELINE RESEARCH 
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Process Table of China Cable Digitalization试读版Process Table of China Cable Digitalization of Provincial Level Administrative Region of China（As of the end of Mar. 2010）：

City Name

DTV
Subscribers(ten thousand)Household
Digitalization
（%）

CATV
Digitalization
（%）

Urban
householddigitalization(%)

Household
Subscribers(ten thousand

CATV
Subscribers(ten thousand)Number Urban
Household(ten thousand)

Henan

73.2

2.64%

11.43%

8.71%

2773.98

640.21

840.1

Hubei

326.9

19.15%

40.69%

43.47%

1707.46803.43

752

Hunan

389.7

19.12%

71.65%

52.17%

2038.3543.93

747

Guangdong

708.8

24.93%

45.09%

39.32%

2843.071571.84

1802.5

Shaan’xi

230

19.82%

55.36%

45.55%

1160.62415.47

504.9

Gansu

92.9

12.90%

47.60%

39.52%

720.07

195.17235.1

Qinghai

29.8

19.57%

92.55%

41.56%

152.2732.2

71.7

Ningxia64

36.99%

95.69%

75.65%

173

66.88

84.6

Xinjiang

100.2

16.27%

61.14%

39.22%

615.8

163.89255.5

Guangxi

258

17.90%

57.05%

45.66%

1440.95

452.25564.99

Hainan65

28.81%

60.65%

61.44%

225.61

107.18105.8

Sichuan

146.1

5.89%

12.04%

15.22%

2480.31213.6960

Guizhou

190

17.26%

56.17%

60.55%

1100.87338.23

313.8

Yunnan225

17.67%

46.30%

55.47%

1273.26

486

405.6

Tibet

3.5

5.79%

27.78%

22.29%

60.5

12.6

15.7

Notes: The digitalization rate is the number of the homes with digital televisions divided by the total number of the homes with televisions.
The cable digitalization rate is the number of the homes with digital televisions divided by the number of the homes with cable televisions.
The town digitalization rate is the number of the homes with digital televisions divided by the number of the homes with televisions.

 GUIDELINE RESEARCH 
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Source: Guideline ResearchProgress of Cable Digitalization and Value-Added Services in the试读版urban cities of China
Beijing Municipal：
 Beijing has already launched the popularization andpromotion work of the second phase of high definitioninteractive digital television pilot and by the end of 2010, theamount of high-definition users will reach 1.3 million in thewhole city. In 2010, Gehua Cable will continue to strengthen
basic network construction to drive the development of TV
businesses and personal broadband services and focus on
the development of high definition interactive services. At
the same time, Gehua Cable will also strengthen the
promotion of high definition services and improve moreusers of Beijing districts to use high definition interactive
services so as to enhance their competitiveness, highlightthe characteristics of their businesses and promotecompetition weight of triple play

Chongqing Municipal：

Guangxi District：Jilin Province：

 Seen from the Guideline Research, as the end of March
2010, Guangxi Radio and TV Network has developed 52000
high definition digital TV users and mainly in Nanning,
Liuzhou, Wuzhou and other regions. Besides the existing 20
sets of free high definition channels, Guangxi Radio and TV
Network also had 5 sets of pay high definition channels(columns), which were formed through the jointly
development an integration of high definition resources after
the cooperation of Guangxi Radio and TV Network and thethird party high definition content suppliers. The highdefinition interactive digital television services of Guangxi
Province can provide on-demand personalized and On 7th, April Chongqing Radio and TV Group andChongqing Welfare Lottery Issuing Center jointly
announced that “Digital TV Purchasing Lottery” wasofficially launched, which is a new way to buy lottery
tickets. The lottery types, which were introduced by
Chongqing Digital TV Platform included double colorball, seven color, 3D and constant color. The citizens ofChongqing Municipal can buy the lottery through cable
TV in the home. This is not only a useful attempt for
Chongqing Radio and TV to develop value-added
services, but also is one innovation of sales channels
for Chongqing Welfare Lottery. This took full advantage
of digital TV platform to facilitate the general public.

 Jishi Media Co., Ltd. launched “Red March, Gifts in the
Spring” digital pay-TV marketing activities in the scale ofprovince-wide. The city-level branches of Fusong, Zhenlai,
Yanji, Tongyu, Tonghua and others actively participated init, changed marketing ideas, mobilized the enthusiasm ofstaffs and formulated pay programs marketing plan andpreferential methods according to local conditions andcharacteristics. It strengthened propaganda efforts andincreased users’ awareness of the pay programs throughpay-TV flyers, TV media and other communication channels

interactive features for the users.

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Progress of Cable Digitalization and Value-Added Services in the试读版urban cities of China
Inner Mongolia ： The cooperation of Radio and TV Networks Company ofInner Mongolia and Inner Mongolia Branch of China Mobile
achieved substantive results. Inner Mongolia Radio andTelevision Networks made full advantage of cable TV
network to develop broadband services in the region andhad developed more than 4000 users. At the same time,
Inner Mongolia Radio and Television Networks accessed
Mobile SMS system to complete the users maintenance andother works. Against the big background of trip play, Radioand TV Networks of Inner Mongolia and Inner Mongolia
Branch of China Mobile strengthened the cooperation andfully used resources of both sides, not only can form thesituation of two sides complement, but also can improve thevalue-added services of inner Mongolia Radio and TV
Networks to a new level.

Xiamen City： Xiamen opened digital TV prepaid card payment mode. The
users can charge the face value amount of the prepaid card
into the digital cable TV stored account one time by service
hotline or online offices after purchased the prepaid card
and after that, the system will automatically deduct
corresponding payment amount from user’s stored account.
The introduction of digital TV prepaid card not only eased
the pressure of Xiamen cable TV office, but also be good forusers to select suitable channels to make the payment andimprove the satisfaction of the users on Xiamen cable digitalTV.

Huaian City： As of early April 2010, the overall conversion work of cable
TV digital have been successfully completed in the urban
districts of Huaian City, Jiangsu Province. Huaian City
carried out two-way transformation project of cable network,
created overall conversion model, vigorously developed
interactive TV and explored new model of cable TV overall
conversion according to local conditions, and characteristics
while is doing overall conversion. The digital TV users of
Huaian City will directly enjoy on-demand, recording andother personalized and diversified digital TV content andservicesandgreatlyenriched
people'sleisureentertainment.

Zhejiang Province ： Zhejiang Radio and TV together with Jiangsu Juteng
Company set foot in Online Game Industry and both sides
will jointly operate social gaming "Happy Planet." The users
can enjoy entertainment experience of SNS interactive
communities and large-scale online games on threeterminals including TV, computer and mobile phone. The
cooperation of Zhejiang Radio and TV and Juteng Network
marked the online game industry firstly go out of the internet
and enter into TV. This not only made Zhejiang Radio andTV get first start advantage at the beginning of triple play
integration, but was also good for both to play theiradvantages and promote the cable digital TV developmentof Zhejiang Radio and TV.

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Cable Digital TV

试读版Every Districts and Cities held price hearing during April, 2010.

 In this month, only Mudanjiang City, Heilongjiang Province held price hearing of cable TV.
 On 20th April, Mudanjiang Price Bureau was entrusted by Price Inspection and Management
Bureau of Heilongjiang Province to hold basic viewing maintenance standard hearing of cable
digital TV for the urban regions of Mudanjiang.
 Price Bureau of Shandong Province confirmed the charges standard of cable TV: the charges
standard of new installed cable TV one-time construction fee is no more than 250 Yuan perhousehold and charges standard of analog signal is no more than 13 Yuan per terminal every
month. The basic viewing maintenance fees standard of overall conversion from analog signals todigital TV was confirmed by the Price Bureau of every cities according to local conditions in thescope of no more than 26 Yuan per terminal every month.
 As of the end of April, 74 prefecture-level cities or regions have held price hearing of cable digital
TV viewing maintenance charges, mainly including: Xuzhou, Suqian, Taizhou, Yunnan Province,
Qiqihar, Jiande, Hangzhou, Fujian, Hainan, Shanxi, Tianjin, Chongqing, Dalian, Jinan, Qingdao,
Zibo, Taiyuan, Yancheng, Guangdong, Guangzhou, Foshan, Shenzhen, Dongguan, Guangxi,
Nanning, Wuzhou, Wuhan, Shaanxi, Hunan, Changsha, Hengyang, Ningxia, Zunyi, Guizhou,
Gansu, Jilin, Shandong, Hebei, Nanjing, Hefei, Wuxi, Yangzhou, Hangzhou, Suzhou, Changzhou,
Xingtai, Huanggang City, Yanbian Prefecture, Zhenjiang and Huanggang.

 GUIDELINE RESEARCH 
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Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and Network Operation are

Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation
Beijing launched the second phase of test, popularization and promotion work of high-definitioninteractive digital television and the number of high definition users will reach 1.3 million by the end of2010 in the whole city.

Beijing

From May 1, the Radio and TV Bureau of Beijing Municipal will carry out inspection work on cablebroadcasting TV network project construction of new commercial residential districts and the qualityof cable TV will become the unalterable quota of “naked house” acceptance.
Shanghai will invest 6 billion Yuan to complete the integration of cable networks within 2010 and therelevant integration solutions have been approved by the Party Secretary of Shanghai Municipal Yu
Zhengsheng.

Shanghai
Municipal

Qingpu District completed the cable TV network reconstruction for 45770 users in 3 years. The relevant
experts carried out the acceptance on the design plan and project construction of Qingpu old networkand project fully followed the technical content and indicators of the project specification.
Shanghai has completed NGB model network construction project for 50,000 users, in addition,"National NGB Application Laboratory" was officially settled in Shanghai Oriental Cable.
Chongqing Radio and TV Group held HD news production and broadcast platform technical seminarand discussed about the successful experience and construction model of HD news production andbroadcast system platform.

Chongqing

Tianjin

Chongqing Cable will subsidize 200 million Yuan for Chongqing digital TV users to achieve theupgrade of high-definition interactive terminal and users can receive free standard definition or highdefinition interactive set-top boxes only paying a certain of upgrade service fee.
On April 26, the Inspection Team Leader of SARFT, Hu Ruiting leaded the group to the News Center ofBeichen District for the survey and research on Radio and TV work.

 GUIDELINE RESEARCH 
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Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and

Network Operation are Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation
That on April 6, the project acceptance of Shanxi Radio and Television Station Master Control andShanxi Satellite Broadcasting System was held in the meeting room of Province Radio and TV
Main Station, which marks the full digital project reconstruction and upgrade of Shanxi Satellite
Broadcasting System was fully completed.

Shanxi
Province

From April 1, Ruicheng County carry out "Conquests War" outaiding development of cable TV
activity within the whole county. The radio and TV stations with rapider development of cable TV
and higher networking rate east of Yangcheng County outaid the radio and TV stations with slower
development and larger development space west of Yangcheng County.
The first quarter of 2010, Yangquan Radio and TV Media Company achieved revenue of 11.87
million Yuan (returned money of 10.03 million Yuan), increasing 30% and 2.75 million comparedwith the same period in 2009 and accounting for 31% of the annual task, and achieved a good startin the first quarter.

North
China

The Baikalsky Radio and TV Network Company, which was invested and established by Inner
Mongolia Radio and Television Network in 2004 in Ulan-Ude, Russia goes well and has operated
for 6 years with more than 30000 users.

Inner Mongolia

Inner Mongolia Radio and Television Network deepen into non integrated counties, districts andstates to discussed about the integration matters and accelerate the promotion of Cable TV
Network integration work.
Tuchengzi town combined the distance education and cable TV network of the town and opened
distance education TV channels covering 512 cable TV users of Goumen Group, Wufendi Village
and Tuchengzi Village in the seat of town government. The full day broadcasting was realized.

 GUIDELINE RESEARCH 
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Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and

Network Operation are Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation
Radio and Television Bureau of Hebei Province held 2010 Provincial Radio, Film and TV Technology Work
Conference, which confirmed the main points of 2010 Hebei Radio, Film and TV Technology Work

North
China

Hebei

CPPCC members of Xingtai City, Fu Wukui proposes to set free public channels, implement one household
one fee, cancel one machine one fee and absolve viewing fees for all rural users.
Since 2010, the county-level companies of Hebei Radio and TV Networks accelerated the promotion speedof cable digital TV overall conversion from improving service quality and enhancing service levels. Lincheng
Branch has completed the overall conversion for 2340 users at present and Cixian Branch has completed
overall conversion for nearly 2000 users at present.
Zhenlai branch of Jishi Media carried out centralized rectification and management for the recolonization
users, who privately took the set-top boxes from cottages to the buildings without any documents and theindividual users, who used the second and the third terminals, and organized relevant personnel to study
the knowledge on the aspects of installation, adjustment, maintenance and others of “two-way”
reconstruction equipments.

North
east

Jilin

Fusong Branch of Jishi Media exceeded full-year pay-TV sales tasks of the first quarter of 2010, which was
issued by the headquarter.
From April 1, Liaoyuan Branch of Jishi Media fully publicized “all-in-one” and “prepaid card” businesses.
The Integration work of Jilin Radio and TV Networks has been basically completed and realized the overall
conversion of digital TV for 2.4 million; Provincial digital TV integrated service platform has been put into
operation; high-definition interactive TV, digital television two-way interactive application value-added
services pilot and other applications are being launched GUIDELINE RESEARCH 
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Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and

Network Operation are Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation
In 2010, Daqing Oilfield Communications Company will vigorously promote digital TV households projectand some oilfield users will enjoy high-quality information services brought by digital TV before the end of
2010.

Heilongjiang
Province
North East

On April 20, Mudanjiang Price Bureau was entrusted by Price Inspection and Management Bureau of
Heilongjiang Province to hold basic viewing maintenance standard hearing of cable digital TV for the urban
regions of Mudanjiang and 40 representatives attended the hearing.
In 2010, Baoqing government will invest 180 million Yuan to successfully complete conversion project ofcable TV digital in the towns and cities, and will launch 14 people-benefits projects including cable networkof rural cable TV, network transformation projects and others.

Liaoning
Province

On April 16, the website of Dalian Tiantu Cable TV Network Co., Ltd. was online
On April 16, Wuhan Plastics (000 665) Notice, one April 13th, the shareholder of the company has
confirmed that the final transferee

MiddleSouth

Hubei Provinceof its 40.32 million shares, which were transferred, is Chutian Digital TV Company. On April 30, thereorganization direction of Wuhan Plastics was released. The main businesses of the company will bechanged to the investment and operation management of cable digital TV industry, the development andapplications of cable digital TV technology and others. Hubei Radio and TV Network realized
comprehensive listing by the reorganization.
Hubei Province held Provincial Radio, Film and TV Science and Technology Work Conference andarranged the work of 2010.. Radio and TV “Every Village” project should be completed for the rest 9362
villages with more than 20 households in 2010 and rural radio wireless coverage project will continue to be
implemented; it will also accelerate radio, film and TV digitalization, networking and two-way and strive toincrease the number of cable digital TV users to 4 million at the end of 2010 in the whole province.

 GUIDELINE RESEARCH 
Internal use only for members of “www.sinodtv.net"

Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and

Network Operation are Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation
On April 2, the Radio and TV Station of Huainan City held work conference and pointed out that the radio andTV station work of Huainan City regarded deepening the system reform within the station as the main line of
one year’s work; further improve program assessment and examination system with the core of viewing rate.
Shitai Branch of Anhui Radio and Television Networks shut down 11 optical nodes covering almost 5000
analog users, completed the overall conversion for more than 4500 users and the users of off-mode regions
accounted nearly 80% of total users.

East
China

Anhui
Province

As of the end of March 2010, the users amount of Xuancheng Branch of Anhui Radio and TV Network
exceeded 100000, of which 92000 cable TV and digital TV users and 8000 wireless digital TV users.
Xiaoxian Branch of Anhui Radio and TV Network signed cable broadband business cooperation agreementwith Xiaoxian Mobile and China Railway Telecom.
On April 7, Anqing Economic and Technological Development Zone and the Oriental Guangda Group held
signing ceremony of triple play integrated industrial park.
The Eleventh Standing Committee Conference of Anhui Province issued that cable TV maintenance fee canbe charged according to household, basic viewing maintenance fee was charged in line with household anddon’t charged in accordance with TV terminal.

 GUIDELINE RESEARCH 
Internal use only for members of “www.sinodtv.net"

Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and

Network Operation are Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation
From April 6th to 9th, the Chief of Management Division of Media Agent of SARFT, Tao Shiming leaded
inspection team of radio, TV and advertising broadcasting to Anhui Province to inspect the
management work of Radio, TV and advertising broadcasting.
On April 12, deputy director of the NPC Standing Committee of Shitai County, Wang Shengfang,County Party Standing Committee and Deputy Mayor of Government, Dai Weiyi accompanied by Li
Donglai, who is the Secretary of Radio and TV Bureau of Shitai County went to Shitai Branch for thesurvey and research.

East
China

Anhui
Province

The "Anhui Radio and Television Management Ordinance" , which was approved by the Eighteenth
Meeting of the Standing Committee of Anhui Province was promulgated, and the ordinance will
officially came into effect on July 1st, 2010.
In order to complete the 2010 overall conversion work task of cable TV digitalization in the urban
district of the County, Nanling County, Anhui Province promulgated " 2010 Overall Conversion Work
Plan of Cable TV Digitalization of the Urban District"
On April 29, Main Plant of Anqing Petrochemical transferred the cable TV network to cable TV network
center of the city, and the overall conversion work of cable TV network of the enterprises in Anqing
City had been fully completed.
On April 30, Hengxin China, which is the wholly-owned subsidiary of Shenzhen Zhongze Mingxin
Technology signed commercial cooperation agreement with Anhui Radio and Television Information
Network, and they will provide two-way transformation equipments and services of cable digital TV
for Anhui Province to jointly develop and operate value-added services for a period of 12 years andshare the revenues.

 GUIDELINE RESEARCH 
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Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and

Network Operation are Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation
Taizhou City has transferred about 400000 users to Mar, 2010. TheTaizhou digital TV work
leading team enlarged meeting, which was held on 6th, April, confirmed that 1.2 million users of
Taizhou City will basically complete the target of digital TV conversion in 2010.
On April 12, Radio and Television Bureau of Zhejiang Province issued a notice, which called on
all the units to carry out radio and TV equipments protection and self-examination activity in thewhole province from 15th, April to 25th, April (before World Expo).

East China

Zhejiang
Province

By the end of March, Pingyang digital TV transition and two-way network transformation project,
had been invested with 9.17 million Yuan, accounting for 50.9% of the annual plan. To April 5,
the construction of cable digital TV front-end and interactive television platform had been
completed, two-way network transformation of sub districts had been completed and 4000
digital TV users had been developed.
In April, urban district of Wenzhou city started the overall conversion work of cable TV
digitalization and by the end of 2010, the transition work will be basically completed. During thisperiod, through the network transformation, the existing 300-500M one-way analog transmission
network will be upgraded to 862M two-way digital transmission networks and basic TV programs
amount also will be increased to about 50 sets.
On April 26, Wasu signed a comprehensive strategic cooperation agreement with Zhejiang Daily
Group. According to the signed framework agreement, both sides will develop the depth
cooperation on the several aspects of brand promotion, content interaction, project investment
and others.
Hangzhou city had realized broadband a hundred M households of the whole city, and Wasu
Netcom 10M/20M broadband was officially listed on April 28.

 GUIDELINE RESEARCH 
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Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and

Network Operation are Main as Follows:
RegionCity/Province

Anhui
Province

East China

Situation of Cable Digitalization and Network Operation
Fujian Province promulgated the implementation of Radio, Film and TV Industry 2010-2012
development plan, including: promoting cable TV scale and digitalization and provincial cable TV
network integration projects and accelerating the process of digitalization stimulating theindustrialization.
Xiamen residents can pay the relevant cost of cable digital TV by digital TV prepaid card and the users
can charge the face value amount of the prepaid card into the digital cable TV stored account one timeby service hotline 968810 or online office.
Shandong Radio and TV Bureau actively promoted Provincial Radio and TV Cable Network integration workand established radio and TV cable network integration construction office of the whole province. It confirmed
the division of responsibility, deeply carried out studies and research, extensively listened to the views andgrasped the situations of grassroots

Shandong
Province

Jiangxi
Province

Price Bureau of Shandong Province cleared the cable TV charges standard: the charges standard of
new installed cable TV one-time construction fee is no more than 250 Yuan per household and charges
standard of analog signal is no more than 13 Yuan per terminal every month. The basic viewing
maintenance fees standard of overall conversion from analog signals to digital TV was confirmed by
the Price Bureau of every cities according to local conditions in the scope of no more than 26 Yuan perterminal every month.
On April 26, Hengxin China and Radio and TV Network Transmission of Nanchang County, Jiangxi
Province signed commercial cooperation agreement. Hengxin will supply two-way transformationequipments and services of cable digital TV for Jiangxi Province to jointly develop and operate valueadded services for a period of 15 years and share revenue. The initial users number carried by theagreement will be 500000.

 GUIDELINE RESEARCH 
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Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and

Network Operation are Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation
On April 11 and April 12, the Radio, Film and TV Director Conference of six Provinces andone Cities in East China was held in Nanjing. Vice Governor of Jiangsu Province, Cao
Weixing attended the conference and made a speech.
As of the early April, the main urban districts of Huaian City has successfully completed theoverall conversion of digital cable TV work.

East
China

Jiangsu
Province

Because of the investment scale, the current cable TV network can only ensure that about
20% users accessed to the interactive TV at the same time. Most of the users in replaced
districts preferred to interaction and the replaced users amount of some districts exceed
70%.
On April 30, the Management Committee of Wuxi National Sensor Information Centre andJiangsu Network held signing ceremony of the next generation of Jiangsu Radio and TV
Network, the Internet of Things Research Center. The center will conduct the integration
technology research and application development of radio and TV network and Internet ofthings.

 GUIDELINE RESEARCH 
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Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and Network Operation are

Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation
Pengjiang and Jianghai Districts of Jiangmen City, Guangdong Province will fully realize cable TV
digitalization. During the overall conversion period, if the users presorted one year’s digital TV
maintenance fees, can get one set of free basic type host set-top box.
To enhance the service quality of digital TV, Meizhou Radio and TV Station held a forum andinvited some members of the CPPCC National Committee of Meizhou City to survey and research
digital television construction.
Guangdong Pearl River Digital Group Co., Ltd. carried out open tender on CMTS (MachineIntensive Style)

MiddleSouth

Guangdong
Province

From 7th to 9th April, Yang Jiang, who is the director of Guangdong Radio and TV Bureau, cameto Zhanjiang and Maoming Cities to inspect and research the overall conversion work of cable TV
and had a discussion with the responsible comrades of relevant departments in two cities.
On April 14, Zhongshan City held Mobilization Conference of Radio and TV Network integration
work and the overall conversion work of radio and TV network of the whole city will be completed
at the first half of 2010.
Nanao Street of Shenzhen fully speeded up the overall conversion of cable digital TV and it isexpected all the conversion work will be completed at the end of May.
The users of Guangdong Cable Video can enjoy 2M broadband without affecting the enjoyment ofwatching TV programs only with TV line opening of Guangdong Cable, and don’t need to dial
number to directly access to the internet.

 GUIDELINE RESEARCH 
Internal use only for members of “www.sinodtv.net"

Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and

Network Operation are Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation

Guangdong Province

On April 21, the Inspection Teams of Gruangdong Cultural System Reform came to Liaoyuan City for the
checking of radio and TV network reform situation. As of December 2009, the urban district of Heyuan City
had 89 766 cable digital TV users and 29 314 analog users.
That on April 9, Guoan Network Digital TV High-Definition Interactive Brand of Changsha was officiallybroadcasted online, which marks the Changsha Cable TV has fully entered into high-definition era.

MiddleSouth

In 2009, Huaihua City together with xupu, Hongjiang City, Hongjiang District and Tongdao completed theoverall conversion of digital TV. The number of digital TV users of the whole city was up to 184000.

Hunan Province

On April 24, Hunan Film and Television Group (Certificate No. 143 000 000 192) according to"Provisional Regulations on the Registration and Management of Institutions", intended to apply
for cancellation of registration from registration and management authorities of institutions. The
assets of Hunan Radio, Film and Television Group was incorporated into Hunan Radio and TV
Stations and all the liabilities and debts of former Hunan Radio, Film and Television Group were
undertaken by Hunan Radio and TV Stations.

Henan Province

Yongcheng City plans to complete digital TV transition for 12000 users and install rural cable TV for 30000
users.

Guizhou Province

Guizhou Network together with Guizhou Branch of China Construction Bank introduced "Guizhou Radioand TV Dragon Card" and the users can not only make the payment by the card number of Radio and TV
Dragon Card, but also can automatically pay the monthly viewing fees by card.

Tibet

On April 16, Lhasa held radio, film and TV work conference. In this year the Radio and TV Bureau of
Lhasa City will overall plan the cable TV digital network construction, fully ensure the overall conversion
work of cable digital TV network in the urban district can be completed within this year, accelerate theoverall conversion process of cable TV network digitalization in Lhasa City and fully promote radio, film
and TV digital process of Lhasa City.

Southwest

 GUIDELINE RESEARCH 
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Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and Network Operation are

Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation
Xi'an Branch of Shaanxi Radio and TV Network Media Co., Ltd. actively promoted the sales ofpay programs of Xi’an Branch and formulated pay programs marketing and management
approaches of Customer Service Department and relevant measures.

Shanxi
Province
Northwest

Yanliangfei Jicheng Branch of Xi’an City reached agreement on the overall conversion cooperationof digital TV in the district with Xifei Company, and the overall conversion project of digital TV of
Xifei Company in Yanliang District was officially launched and entered into implementation stage.
Shaanxi Radio and TV Network Company and its subordinates and branches are all listed into thefirst batch of transformation cultural enterprises of the province-level. According to Shanxi Province
Fiscal [2009] No. 34 document stipulations, the corporate income tax was exempted. The
implementation period of tax preferential policies is from Jan. 1, 2009 to December 31, 2013
On April 14, Shaanxi Radio and TV Network Media Ltd. and Huawei Technologies Co., Ltd. signed astrategic cooperation agreement in Xi'an and reached a strategic alliance. They will develop thecooperation on 9 aspects of network planning, business management and others.

Xinjiang
District

The Fifth Division of Xinjiang Production and Construction Corps launched digital transition work in
the March 2009. The total investment of the cable TV digital overall transition work of the Fifth
Division was 11 million Yuan and all the work was divided into two phases including urban networkand corp. network. In the overall transition process, the fifth division kept a part of analog TV
channels and the analog signals transmission will be stopped after the 2013.

 GUIDELINE RESEARCH 
Internal use only for members of “www.sinodtv.net"

Operation of Cable Digital TV试读版During the April, 2010, News and Information about the Aspect of Cable Digitalization and Network Operation are

Main as Follows:
RegionCity/Province

Situation of Cable Digitalization and Network Operation
The overall conversion pilot work of cable digital TV in Golmud was officially launched andthe overall conversion of all the cable TV to digitalization was planed to be completed on
October 1, 2010.

Qinghai
Province

Qilian County of Qinghai Province completed the fiber optic reconstruction project of cable
TV in the county. The coverage scale of programs, which was operated by the county, is
expanded and has been transferred to 16 villages of 6 towns and counties.
On April 17, Vice Director of SARFT, Zhang Peiming and his party visited the earthquake
affected areas. They will do a detailed study on the overall damaged situation of the Radio and
TV of Yushu State, Yushu County and Jiegu County, and formulate overall planning andlayout as soon as possible so as to arrange the basic work for the next new layout of radio
and TV.

Northwest

Gansu
Province

On March 16, the Monitoring Center of Gansu Province completed the transformation work of
Gansu cable monitoring major routing. This work was mainly for the ageing of cablemonitoring network core equipments and changed high-performance network processing
router NE40-4 for original NE05 routing. The exchange capacity of transformed convergencelayer was up to 32Gbps, which was 8 times of the original exchange capacity.
According to “The Security and Protection Work Plan on Stealing and Destroying of Power,
Telecommunications and Radio and TV Facilities of Gansu Province in 2010”, from February2010 to November, 2010, Gansu Province organized and carried out special action on criminal
and illegal stealing and destroying of radio and TV facilities.

 GUIDELINE RESEARCH 
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DTT Operation

试读版The Main DTT Information in April, 2010:

 From April 30 to May 9, Henan Xinjiang JJT Digital Media Development Co. Ltd carried out
competitive negotiable tender of 2010 Xinyang digital TV “JJT” (phase II).
 Henan Xuchang Radio and TV Bureau cooperated with Henan Tongbu Science and Technology
Co., Ltd. to develop rural wireless terrestrial digital TV. Henan Tongbu Science and Technology
Co., Ltd. will invest 10 million yuan to build front-end, transmitting and receiving terminal system of
all-digital wireless terrestrial digital TV. The project plan to construct a terrestrial digital TV network
which could cover 95 percent of the whole county. Initially, provide over 40 sets of programs andgradually develop on-demand, voice TV and many other value-added services.
 Chengdu Municipal Government Public Information Network announced "Chengdu Radio andTelevision Public Service System Implementation Advice". And also referred that till 2010 all
people would enjoy radio and film public service without discriminatory. Each household could
watch over 40 sets of high-quality TV programs.
 Anhui Radio and TV Transmission Station adopt a variety of measures to continuously improve
the safety level and capacity of broadcasting.
 Yunnan Wireless Digital TV Culture Media Co., Ltd., under Yunnan TV Station cooperated with
Lao National TV Station and Lao Technology Development Co. Ltd., to set up Lao Digital TV Co.
Ltd. in the Lao capital of Vientiane with 2.65 million U.S. dollars of joint venture and operate digital
TV business. This successful cooperation model expands cooperation potential. Recently,
Bangladesh has transmitted co-signal to Yunnan’s related industries.

 GUIDELINE RESEARCH 
Internal use only for members of “www.sinodtv.net"

Mobile Digital TV Operation

试读版The Main Mobile Digital TV Information in April, 2010:

On April 18, CBC Group announced that two data radio business started commercial
officially since May 1st, namely, Jingcai Finance and Jingcai Navigation. This meansthat the main product of handheld TV (CMMB) launched data business and expended
from only providing radio and TV programs to launching value-added service.
On April 19, Beijing CBC Co. Ltd. announced that its CMMB handheld TV businessstarted commercial officially in Beijing area. At present, Beijing has built 13 main
launching basic stations and signal covers 95 percent within Ring V, which is thelargest single-frequency network in the world.
On April 19, Hunan Satellite TV has received approval issued by SARFT on launching
3G mobile audio-visual program services. It is expected to obtain formal license in thenear future.
Handheld TV signal of Fujian province has covered urban areas of 9 districts.
Through handheld TV terminals (cell phone, PDA, MP4, laptops, etc.)， a total 6 setsof TV programs can be watched, namely, CCTV-1, CCTV-5, CCTV-News, Jingcai
film, one set of Fujian TV and one set of district program.
16 states of Yunnan Province have launched handheld TV (CMMB) signal, andimplement programs uploading simultaneously in all states and cities.
 GUIDELINE RESEARCH 
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Mobile Digital TV Operation

试读版The Main Mobile Digital TV Information in April, 2010:

 On April 23 and 24, CBC Group hosted “Handheld TV hundreds of cities exhibition and Yushu one
Yuan auction of relief action” in Guangzhou Tianhe Guangding Tianyu Plaza.
 On April 24 and 25, “Handheld TV hundreds of cities exhibition” enter Jinan, which was held in
Quancheng Plaza and attracted public attention.
 4 月 24-25, CBC Group with Shanghai Handy TV Co. LTD. held Expo multimedia terminals
release ceremony and Shanghai handheld TV hundreds of cities exhibition in New Bailaohui
Plaza.
 On April 27, CBC, Shanghai Mobile and Oriental Pearl jointly announced that 3G mobile phone TV
business started commercial officially in Shanghai area. Besides 4 sets of national programs, such
as CCTV-News through mobile phone, users also can watch Expo channel and First Finance
Channel.
 On April 27, China Mobile Shanghai branch reached strategic cooperation with Shanghai Oriental
Pearl Group. According to cooperation content, both sides will jointly launched 70,000 sets ofmobile terminals with CMMB chip during Shanghai Expo.
 As of April 28, 307 cities have opened CMMB in China; 22 provincial administrative units achieve
opening in the whole province and total 108 cities have completed the requirement of depth
coverage of current phase. The newly opened cities are Hegang in Heilongjiang, Xinjiang Kashgar
and Dongguan in Guangdong.
 All 3G users of Shanghai Mobile can open mobile phone TV, if their mobile phone has CMMB
mobile TV function module. As of the end of October, it is free of charge.
 GUIDELINE RESEARCH 
Internal use only for members of “www.sinodtv.net"

IPTV

试读版

Shanghai Contrarian Expands IPTV Business And Becomes First City of Triple Play.

 As the opening of the Shanghai World Expo, a telecommunication optic fiber network has been paved,
which has leading scale of China and leading technology of the world.
 On April 27, China Telecom issued 18 new businesses in Shanghai, which covers eight major brightspots, including, the home of the city fiber optic network, and wireless broadband of downlink rate up to
100Mbit / S, high-definition with 3D, Internet of Things, mobile cloud computing, mobile digital intercom
and intelligent speech recognition translation technology.
 Besides using optic fiber network and IPv6 to improve definition to the Blu-ray HD-quality, Shanghai
Telecom is also one of the IPTV operators who introduce 3D high-definition on demand in early stage inthe world.

Guideline review：
Shanghai Telecom has invested heavily in fiber optic networks and forms a fiber to the home. About
technology, Shanghai Telecom improves the quality of network transmission and resolve problems ofdifficult transmission high-definition and 3D programs on IP network, which makes up the gap with cable
TV transmission programs. About business, Shanghai Telecom uses its own business marketing
advantage to launch a variety of new services to meet the differentiation needs of more users, improvecustomer loyalty and attract more new users to experience and use. Shanghai Telecom makes greater
efforts to promote IPTV services, which will increase the pressure on cable television business. Video
business competition in Shanghai market will be fiercer.
 GUIDELINE RESEARCH 
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IPTV Operation

试读版The Main IPTV Information in April, 2010:

 At present, Chongqing Unicom’s IPTV network programming and content is ready. It is expected
to start commercial use by the end of April. The fee is about 30 yuan per month and annual
package is about 300 yuan or so.
 China Telecom has provided high-star hotel IPTV service for four-star or above level hotels,
including Westin Hotel in Shanghai Bund.
 As of the end of March, the number of Jiangsu Telecom IPTV users had already exceeded one
million marks and was close to 1.1 million, becoming the province which had the most users,
except Shanghai. This development rate attributes to a large extent of 1 +1 +1 development model
this year, namely BesTV of Jiangsu IPTV + Jiangsu TV Station + Jiangsu Telecom.
 On global IPv6 Forum which was closed on April 7, China Telecom obtained the first operator
certification of IPv6 ISP (Internet Service Provider) in the word.
 On April 8, Ministry of Industry and Information Technology issued "Comments and Suggestion on
Promoting Fiber-optic Broadband Network". It also mentioned that till 2011, the number of fiberoptic broadband ports would exceed 80 million and access capacity would reach 8M in cities, 2M
in rural areas and 100M in commercial premises.
 On April 09, Baoji 610 Office, the Public Security, the Administration of Industry and Commerce
and Radio and TV Bureau jointly issued “Notice on conducting special rectification to illegal IPTV”.
It clearly called for an immediate cessation of illegal development of IPTV business, took the
initiative to dismantle the facilities, accepted the administration fine, required all hotels,
restaurants, entertainment and residential area to consciously abide by relevant state laws andregulations, safety received and watched radio and television programs.
 GUIDELINE RESEARCH 
Internal use only for members of “www.sinodtv.net"

IPTV Operation

试读版The Main IPTV Information in April, 2010:

 From March 18 onwards, just logging in Shanghai IPTV "Information Channel" column, you canwatch hundreds of free magazines, including the eight major categories: Fashion trends, celebrity
gossip, maternal child care, investment and financial management, marriage and family, sports,
growth of education, automotive and real estate.
 On April 19, WASU Digital TV Media Group (WASU Group) with PCCW Group signed a letter ofintention on triple play technology in Hangzhou. WASU and PCCW have reached cooperation
intention on “Triple Play” technology field, which marked the “strong and strong cooperation”
between Hong Kong telecommunication and TV enterprises and mainland “triple play” first
operation companies.
 On April 25, Hainan Cultural Market Inspection Division said according to SARFT requirement,
unauthorized TV business of hotels is prohibited. From April 15, Hainan conducted inspection ofillegal IPTV and found a number of illegal units. The situation of unauthorized IPTV business wasinvestigated. Inspection focused on hotels, tea houses of unauthorized IPTV business.
 On April 28, to enhance the user fee program on IPTV awareness and viscosity, Shanghai
Telecom has launched the combination package of "Premiere + Watch films" to pay double gift in
the form of activities. From 1 January, 2010 to 31 December, 2010, when users apply thisbusiness, they will enjoy the dual benefits of the package content.

 GUIDELINE RESEARCH 
Internal use only for members of “www.sinodtv.net"

Satellite DTV Operation

试读版The Main Satellite DTV Information in April, 2010:

 In Hechi city of Guangxi, “CCT” project construction team compiled and distributed "Brief Report"
and announced that An’yao autonomous state took the leading to complete “CCT” coverage
project.
 On April 6, SARFT issued “Provisional measures of satellite television terrestrial receiving facilities
installation services" and stressed that cat copy pot is prohibited into market circulation.
 On April 8, Anhui Langxi County held a meeting on special rectification of illegal satellite terrestrial
receiving facilities. The meeting conveyed No.129 document of the State Council and “Langxi
County regulation on special rectification of illegal satellite receiving facilities.” On April 10, China Satcom celebrated the first anniversary of re-incorporated into thereorganization. Over the past year, the market share of radio and TV satellite transmission is 10
percent and NavInfo has passed listing application and will be GEM.
 On April 13, Hunan Yuanling Radio and Television Bureau installed 160 sets of direct broadcast
terrestrial receiving facilites for 5 remote mountain villages, such as Madizexiang, Benxi, Fangziya
etc. which end no TV programs and radio history.
 On April 16, Fengjie County in Chongqing Cit held mobilization meet on “CCT” project construction
and would installed 10502 sets of satellite terrestrial receiving facilities for 1841 villages whichhave more than 20 households. The facilities would receive 48 sets of programs. There are 1841
blind point villages without TV and Radio programs, which involve 40000 households and neary
200000 people.
 On April 20, In Dongxing City of Guangx, half task of 2010 radios and TV improvement of people
live hood has been finished. As of April 12, 463 villages have completed the “CCT” radio and TV
project, accounting for 58.2 percent mission. Dongxing also issued 13906 set of direct broadcast
receiving facilities, accounting for 52.5 percent of issuance facilities. This city has completed 95
percent of construction work in 21 natural villages and issued 630 set of facilities.
 GUIDELINE RESEARCH 
Internal use only for members of “www.sinodtv.net"

Satellite DTV Operation

试读版The Main Satellite DTV Information in April, 2010:

 SES Astra announced that it would broadcast the first 3D demo channel on European Astrasatellite. In preliminary tests, the channel will be broadcasted on the opening day of ANGA Cable
exhibition of international cable and satellite broadband (May 4).
 Shizhu County in Chongqing will complete the installation mission of 13948 set of direct broadcast
satellite receiving facilities in 634 villages which have more than 20 households before Septemberof this year. The project is divided into two phases. The phase I project will be completed before
May 30 and the phase II project will be completed before August 30. At present, the installation
work has been launched in 32 towns.
 On direct broadcast satellite “CCT” project, Huaihua installed 22435 set of “CCT” receiving
facilities in only two months and about 157000 people are beneficiated.
 Longling County of Yunnan Province implements “CCT” and “Digital Village” project and invests
10.32 million yuan to construct 15800 sites of “CCT” coverage work, which beneficted 68800
people. 121 villages (communities) has open “Digital Village” network.
 Lufeng County of Yunan province installed radio and TV direct broadcast satellite receiving facility
for over 100 people of 30 households in Famen committee of Konglongshan town to solve theproblems of difficulties to watch TV. This marks that Lufeng County starts the prelude of “CCT”
project for villages which have more than 20 households in 2010.
 Aba in Sichuan made a plan on “CCT” construction training. It will complete 82888 sets of central
and provincial “CCT” project mission in 2010.
 GUIDELINE RESEARCH 
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Satellite DTV Operation

试读版The Main Satellite DTV Information in April, 2010: 158 natural villages in Chuanling county of Shanxi province reported to be listed in “CCT” project plan
during “the 12th five-year plan”. According to SART requirement, Chuanlign radio and TV Network
Company plans to adopt two coverage ways to construct project, namely, direct broadcasting satellite
and cable TV network. 33 villages with 1559 households will adopt cable optic fiber access for near town
and other 125 villages with 1393 households plan to adopt direct broadcasting satellite coverage fordispersion.
 In Daxin of Guangxin, The last batch of direct broadcast receiving facilities has been issued to all town
and villages. As of April 23, Daxin County has totally issued 24,000 sets of “CCT” direct broadcast
satellite facilities and fully completed the issuance mission of “CCT” direct broadcast satellite receiving
facilities.
 Liping County of Guizhou is speeding up the pace of implementation of “Extend radio and TV to every
village”. In 864 villages which have more than 20 households, 18714 direct broadcast satellite receiving
stations will be set up.
 On April 27, in order to strengthen management of satellite TV receiving facilities in residential areas andnorm behavior of installation of radio and TV terrestrial receiving facilities, Jining City of Shandong
Province issued “Management stipulation of satellite TV receiving facilities in Jining resident areas”,
which would be implemented from May 1st. For unauthorized installation and use of terrestrial satellite
receiving facilities, individuals can be fined 5,000 yuan, the unit is liable to be fined 50,000 yuan.
 On April 27, Xingshan County Radio and TV Bureau of Hubei province organized more than 30 engineers
and technicians to install radio and TV “CCT” facilities for 650 destitute people in remote villages of 8
towns. In June 2009, Xingshan County completed the phase I project and resolved the problems ofdifficult to watch TV for a total of 1,668 poor rural households in remote mountain areas. In 2010, phase II
project will be launched and 650 destitute people will be benefited.
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Content Industry

试读版The Main Content Industry Information in April, 2010:

 On April 5, International station held 60 anniversary of radio broadcasting of Indonesian, Burmese,
Thai and Vietnamese and opening ceremony of International Online, "China - ASEAN Network".
 On April 13, Jiangyin cable digital TV added "Shanghai News integrated channel." On April 14, after revision, film channel of Hanghzou TV Station was broadcasted officially, which
was the first new dim TV channel.
 From April 16 to 17, Yunnan Broadcasting and TV Bureau hosted Yunnan 2009 Radio and TV
Government Award for Radio Broadcasting Awards in Dali.
 On April 18, Hunan TV introduced a new program of “Happy Taobao” which was cooperated with
Taobao.com and hosted by Wang Han and Fang Qiong.
 On April 20, the Central Propaganda Department, SARFT, Ministry of Civil Affairs, China Red
Cross Society jointly organized a large fund-raising program, "The feelings of Yushu • Great Love a large earthquake relief fund-raising activities, special programs", which was broadcasted on
CCTV 1, CCTV 3, CCTV 4, CCTV 7, CCTV 9 and China Network Station.
 On April 22, Tangshan Radio and TV Station which was the first radio and TV station in Hebei held
opening ceremony. It marks that the city's radio and television system development has taken asubstantial step.
 On April 26, military channel of China Network TV News Station was completed revision andreleased outside. Military channel is sub-channel of China Network TV News Station.

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Content Industry

试读版The Main Content Industry Information in April, 2010:

 Yiwu TV Station obtained “Radio Film and Television Bureau of Zhejiang Province (RFTBZ)
forward SARFT on agreement of Yiwu radio and TV station of pilot trade channel” (RFTBZ 〔2010〕 No. 70) document. Yiwu TV Station become the only county (city) radio and TV station which
can open two TV channels.
 In 2010, through creating self brand columns, Qilu TV station launched "1 +3" media integrationand innovation strategy. "1" refers to the Qilu TV Station; “3 " refers to three new media
combination of Chaolian media, ivy media and rural public theater.
 Qingdao Radio and TV Station with Guangzhou Asian Games Broadcast Television Broadcasting
Company (GAB) signed a "Service contract of Asian broadcast production team." Tibet Radio and TV Bureau actively prepares for the work of Shanghai Expo propaganda andreporting. The preparatory work is orderly progress. Set up a special leading group which is
responsible for the preparation, planning, organization, participation in Shanghai World Expo radio
and television publicity. The group has held a special session of the editing and businessbackbone conference and studies the deployment of information programs.
 For 90 cable ground screen networks and enterprise networks on China DTV Media, 61 groundscreen access to CCTV high-definition integrated channel, this covers the number of 75 million
cable users.
 Central station held several meetings on deployment of the implementation of the preparatory
work for the World Expo reporting.
 NXTV with SMG will jointly give full play to the role of Ningxia TV platform and greatly strengthen
the Shanghai World Expo publicity.

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Content Industry

试读版The Main Content Industry Information in April, 2010: Shanghai Municipal Information Office, Shanghai Tourism Committee, City Council, SMG andShanghai Oriental Pearl TV Digital Television ICS provide convenient channel access for star
hotels in Shanghai, so that each of the foreign guests who participate in the World Expo are able
to watch the latest foreign language programs related Expo in time.
 Qingha Radio and TV Bureau installed satellite TV receiving system and TV set boxes inconcentrated area of people afflicted by the earthquake. People can watch several sets of
television programs of satellite transmission and Tibetan Kham TV programs which were produced
by Yushu radio and TV division.
 WinTV again got broadcast right of English Premier League in mainland China in next three years
with 50 million U.S. dollars.
 Liu Zhipeng, deputy General Manager of Tianjin Fu Fengda Television Technology Investment
Development Co., Ltd. said on Shenzhen Consumer Electronics Show on April 11 that SARFT
had approved Tianjin set up the first 3D TV channel in China.
 After ALPHA ANIMATION acquired JiaJiaKTa, ALPHA began to build an animation channel as thecore platform for the animation industry.
 Home shopping channel – Happy Shopping which is under Radio and TV Bureau of Hunan
Province officially arrived in Beijing Gehua digital TV 69 channel, 24-hour continuous broadcast
and live broadcasting breaking 15 hours.
 Since broadcasting of new version of Ningxia satellite TV which is set up by Ningxia TV Stationand Shanghai TV station jointly all aspects of work progress smoothly. The landing coverage workof Ningxia satellite TV is promoted actively. This year, Ningxia TV has newly added 6 landing
points. It plans that Ningxia TV achieves all coverage of central cities in June and all coverage of
31 provinces, municipalities and autonomous region in October.
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Manufacturer Information

试读版Front - end：

 Envivio Inc. announced that its 4Caster C4 coding system is selected for the four new projects ofChina's 3G mobile TV services. The system is based on the three screens-one solution.
 Dalian Kedi’s kd7600-6464 large-scale ASI digital matrix with its leading technology, highperformance products and quality successfully won the tender of Shanxi GB terrestrial digital TV
front-end system.
 On April 10, the “digital TV industry park” project of Beijing Sumavision Technology Co., Ltd.
held groundbreaking ceremony in Shunyi Zhongguancun International High-tech Industry Base.
The total investment of this project is 1.5 billion yuan and the total area is 200 acres. It is
expected that after 5 years when it is completed, it will become the highest level, the largest
specialized industrial park for digital TV.
 Compunicate newly launched EM800 which was a digital media platform for the integrated
treatment of the exchange.
 U.S. Department of Justice approved Cisco’s acquisition of Norwegian video conferencing
company Tandberg with 3.4 billion U.S. dollars. And said that it would not hinder competition.
The EU management department has also approved this acquisition.
 Linear Technology has introduced hot-swappable I2C Isolators LTC4310. The device provides
two-way communication between the I2C buses, but two I2C buses are isolated.

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Manufacturer Information

试读版Terminal Appliance Manufacturer: On April 8, Skyworth Digital launched the first single-chip solution based on high-definition
integrated machine E80 in China. Yang Dongwen, President of Skyworth Digital TV Business
Division, said E80 got many certification and licenses of over 70 cities’ radio and TV system in
about 30 regions and signed a joint marketing agreement.
 On April 15, Changhong Multimedia Xining office issued the first batch of 100 TV boxes todisaster areas. On April 16, 405 units were issued again and on April 17, an additional 500 units
were added. On April 19, organized by local force, Changhong draw goods urgently from
Lanzhou, Xi'an and other sources and issued 1000 TV boxes. On April 20, issued 610
Changhong TV again.
 On April 20, Motorola's mobile devices and home broadband division announced its industryleading DCX series set-top box products are expanding and enhancing software.
 On April 22, Toshiba released the 2010 financial report. The report shows that as of March 31,
the performance exceeds the early state of market expectation with the promotion of spending
reduction.
 On April 22, Hisense Electric has released financial report of the first quarter of 2010. The
revenue is 5.23 billion yuan, up 51.06 percent compared with the same period of last year, which
is mainly for increasing of sale scale. The net profit is 144 million yuan which includes 137
million yuan attributed to shareholders of listing companies, up 58.64 percent compared with thesame period of last year.
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Manufacturer Information

试读版Terminal Appliance Manufacturer:

 Haier TV launched dynamic three networks television which is based on model card technology
platform based on MO-CLUB technology platform. This TV leads in integration of Internet, radio
and TV network and communication network and also realized full upgrade from software to
hardware.
 TCL released P11 Series Digital Internet LED TV with many new ideas, new technologies andnew results. And first time disclosed four major Internet TV technology engines, namely, “3D
display", "Internet", "full media decode" and "digital television".
 Skyworth 46E80RA 46-inch digital TV will come into market, built-in embedded single-chipsolution, LED backlight system. A variety of TV programs including high-definition programs could
be watched without set-top boxes.
 Samsung launched two multi-points touch integrated machines in Britain: 20-inch U200 and 23inch U250. Large size of U250 supports 1080P high definition video, but U200 is slightly lower forthe resolution of 1600 X 900. Two types of integrated machines all support multi-points touchfunction and pre-installed Home Premium Edition operating system Windows 7.
 Samsung LCD B550 digital integrated machine is b built-in DTT signal receiver. Wireless digital
TV signal could be received without set-top boxes.
 On April 28, TCL Multimedia announced performance report of the first quarter of 2010 in theHKEx, the sales revenue reached 6.761 billion Hong Kong dollars, up 34.8 percent compared withthe same period of last year and net profit reached 44 million Hong Kong dollars, up 69.2 percent
compared with the same period of last year.
 On April 29, LG Electronics has released the financial report of the first quarter of 2010, total
revenue reached 13.7 trillion won (about 11.9 billion U.S. dollars); operating profit was 529 billion
won (about 462 million U.S. dollars), net profit was 675 billion won (about 590 million U.S. dollars).
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Manufacturer Information

试读版Chip Manufacturer: On April 22, NXP Semiconductors won "2009 China's most popular semiconductor brand” which wasawarded by "China Electronics News". This is the fourth consecutive award of NXP.
 On April 28, Broadcom, the world's biggest TV set-top box chip manufacturer, released its financial
report. The net profit of Broadcom is 210.2 million U.S. dollars in the first quarter.
 On April 28, Fujitsu Microelectronics announced that set-top box chips with Jujitsu high-definition solution
MB86H60 were sold the first batch of 500,000 officially and achieved 0 to 500,000 breakthroughs since
December 2009. It is expected that the high-definition shipment will exceed 1 million this year.
 The first batch of 100 pre-production high-definition chips of Chongqing SICC has been off the assembly
line. This means that on China digital TV market, European companies’ monopoly will be broken. The
price of SICC’s high-definition chip is cheaper one-third than the current international price.
 STMicroelectronics released set-top box single chip LSI "STi5197L" for the Chinese and Asian markets.
Besides LSI, STMicroelectronics has begun to provide samples for new product "STi7106" of high-end
HDTV Decoder LSI. STi7106 is follow-up product of STi7105.
 Microtune announced that Shanghai DigiVision adopted Microtune’s single-chip broadband tuner, which
was applied to China HD cable set-top box.
 Microsoft plans to release a new media delivery platform - Internet Information Services (IIS) Media
Services 4, which is based on Windows Server Platform, enables smooth handling and playing broadcast
content and can also be encoded by third-party products, such as Microsoft Expression Encoder 4 tomultimedia processing.

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Manufacturer Information

试读版Chip Manufacturer: AltoBeam has ATBM884x Series GB terrestrial digital TV demodulator chip, which is based on
third-generation core. The series of chips are only for digital integrated TV and set-top box market.
Based on the widely acclaimed ATBM883x, ATBM884 further improves the performance ofmultipath and interference performance, and increase the DVB-C cable modem, which is helping
TV manufacturers to develop high-performance and highly integrated digital TV products.
 The three major mobile operators in Brazil - Vivo, Claro and TIM Brazil are fully promoting the useof the mobile digital TV receiver chip products. Siano cooperation with ZTE makes that the Siano
mobile TV receiver chip mobile phones and 3G modem card products have been promoted among
Brazil mobile users.
 STMicroelectronics announced its first-quarter financial results; the profit is 57 million U.S. dollars,
541 million U.S. dollars loss in the same period of last year. The revenue rose 40 percent to 2.33
billion U.S. dollars in the first quarter.
 Texas Instruments (TI) announced to launch TMS320DM368 video processor, further enriching its
support for full HD 1080p H.264 encoding function DM36x DaVinci line of portable code solution.
 Legend Silicon’s terrestrial digital TV demodulator chip once again won the design of 2010 LG
digital television integrated machine series.
 Maxim launched broadband, multi-standard silicon tuner MAX3543, with supporting worldwide
hybrid TV and terrestrial and cable set-top box design. Through MAX3543, the users can use asingle silicon chip to support the major TV standards worldwide.
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Manufacturer Information

试读版Software Manufacturer: On April 1st, Novel-Supertv was selected as first innovation demonstration enterprises in
Zhongguancun software industry. This selection organized all aspects of experts, such as
investment banks, private equity, research institutes, universities, media and other software
industry to develop scientific evaluation system of innovative demonstration enterprises in
Zhongguancun.
 On April 5, AsiaInfo Technology announced that its wholly owned subsidiary of AsiaInfo
Technologies (Chengdu) Company had signed a definitive agreement to acquire the majority
stakes of Hangzhou Zhongbo Software Technology Co., Ltd. Under the acquisition agreement,
AsiaInfo Technologies will hold 80% stake of Hangzhou Zhongbo.
 Sumavision’s high-definition transcoding platform adopts Sumavision’s unique Xplant technology
and 1U single card-type structure. Depending on the type of program source and signal
processing, achieve standard high definition codec, satellite access, HD transcoding, adaptationand other features to satisfy the majority of operators in the digital TV front-end platform for highdefinition signal transmission in a variety of functional requirements.
 Novel-Supertv showed its mature Conditional Access System (CAS) products on Convergence
India 2010.
 Google has acquired the chip design startup company - Agnilux. Google spokesman confirmedthat the two sides had reached agreement, but did not disclose further details.

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Manufacturer Information

试读版Terminal STB Manufacturer: On April 20, Motorola's mobile devices and home broadband division announced its industryleading DCX series set-top box products are expanding and enhancing software.
 On April 30, the operating income of SOYEA Technology achieved 194 million yuan, up 153.4
percent compared with the same period of last year in the first quarter. The operating profit is 5
million yuan, up 308.31 percent compared with the same period of last year. Net profit attributed toparent company is 0.8 million yuan, up 85.89 percent compared with the same period of last year.
Basic earning per share is 0.004 yuan.
 MC6098 is one type of broadband set-top box of UT Starcom, which is new product supporting fullhigh-definition business. The core of MC6098 is a SOC multimedia processor with real-time multithreaded embedded LINUX system.
Others：

 HP announced the acquisition of 3Com with 7.9 U.S. dollars per share in cash, involving anamount of 2.7 billion U.S. dollars. The terms of the transaction has been approved by HP and
3Com's board of directors. 3Com's Hangzhou Huasantong Technology Co., Ltd. (hereinafterreferred to as "H3C") will be officially incorporated into HP.
 ZTE has launched the unified management of carrier-grade "xPON + EoC" solution. xPON + EoC
solutions are specifically for the old district or five cell lines which are unable to households.

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Manufacturer Information

试读版The Tender Situation of STB in April, 2010：

City

Type

QuantityForm

Sichuan Ya’an

Wireless digital
STB

4400

Open

Tender No. HYCG 2010

Shandong
Wenshang

Cable digital STB

1500

Open

Tender No. WSGP-20100403

Shandong Jimo

Cable digital STB

140000Open

Item No. SDSITC-1107804

Shanxi Baode

Cable digital STB

120000Open

Identification No.：402487801548003-[1548029]

Zhejiang Jiashan

Cable digital STB

2万0000Open

Tender No. :JSCG2010014（J）

Sichuan
GuagnhanWireless digital
STB

20000

Open

Item No. NHZFCG—Z2010005

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Remarks

Exhibition/ Seminar Information

试读版The Information of Exhibition / Seminar in January, 2010

 On April 14, the communication situation and preparation of the 15th International Symposium on
Broadcasting Technology (ISBT 2010) is held at the Radio Television Archive.
 From April 17 to 21, “National Webcast Conference” (NCW2010) is held in Kunming, which ishosted by strategy committee of Technology Association·SARFT and guided by Technology
Association·SARFT, the Ministry of Industry and Information Communication Technology
Committee and Xinhua News Agency Technical Council.
 On April 20, Full Service Access Networks (FSAN) International Standards Forum was held in
Beijing.
The Upcoming Exhibition / Seminar in January or later 2010:

 On May 18 and 19, CCTV held “Beijing International Television Technology Conference “ (ITTC)at the foot of Fragrant Hill to continue promoting the development and application of high-tech
TVs, and promote exchanges and cooperation between television and jointly promote the China
TV industry and new media the healthy development.
 From May 25 to 30, “22nd Annual Conference of Technology Association of China City TV Station
will be held in Sichuan Chengdu, which is hosted by Technology Association of China City TV
Station and co-hosted by Chengdu TV Station.
 From August 25 to 27, China Satellite Application Conference will be held in the Beijing New
Century Hotel.
 From August 17 to 19, "2010 China Internet Conference" will be held in the Beijing International
Convention Center. “, which is organized by the China Internet Association.
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Cable Network Plate Contrarian Rising试读版 In stumble endlessly market and affecting by triple play and radio and TV checking IPTV, Cable network plateshowed contrarian rising in the late fo April. Relatively speaking, outstanding performance is Gehua (600 037),
Topway (002 238):
 From April 16 to May 5, the stock price of cable network plate:

TopwayGehua Cable

TIK

BC&TV Network

002238600037000917600831

2010-5-5

4.94%

2.99%

2.03%

4.38%

2010-5-4-2.61%

3.52%

1.93%

0.78%

2010-4-30

0.98%-1.26%-3.75%-2.49%

2010-4-29-6.71%-4.19%-9.70%-6.43%-2.25%

1.35%

2.39%

Item

2010-4-28
2010-4-27

1.57%

1.65%

0.92%

-1.57%

2010-4-26

7.90%

9.97%

3.54%

2.78%

2010-4-23-1.63%

2.44%

2010-4-22

4.72%

2.17%

2010-4-21

3.53%

2010-4-20

1.29%

2010-4-19
2010-4-16

2.09%
3.62%

4.45%

4.12%

3.31%

0.86%

-0.92%

1.39%-4.68%-6.09%-5.20%-5.12%

0.44%-2.13%

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Market Survey Data试读版

 As of the end of 2009, the number of IPTV users has reached 4.7 million and thenumber of IPTV users in Shanghai is in the first place, followed by Jiangsu andGuangdong. In early 2010, the number of IPTV users in Shanghai and Jiangsu has
broken one million.
2009 distribution situation of IPTV users of China Telecom in mainland:
Shaanxi Hainan
Ningxia
HarbinAnhui
Zhejiang

ShanghaiFujianOther

Guangdong

Jiangsu

Note: If need specific details of the date, please order Guideline Research - “2010 China IPTV Industry
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试读版Correspondences arewelcome.
Thank you!
Beijing GuidelineResearch Consultation Co.Ltd.
TEL：（86-10）59706786
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E.mail:guideline@sinodtv.net

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According toWilliam Kennard,
Chairman of theFederalCommunications
Commission, twopoints are criticalfor understanding
the digital TV: firstof all, "it is taking
place". "What we
involve in is aworldwide transferfrom analog
technology todigital technology. It
is an important
technical
revolution."
Secondly, "nobody
knows what it willbe". Many
industries will get
involved in andthere are manymarket variabilities.