Newsletter brought to you by Arc Communications

funNOTE

5October 2008

Web Production ―English-Japanese Translation―
Web Administrator &Translator Dispatch
Total business support services realized by Arc Communications
FeatureAchieving Prominence throughthe US Presidential Election
The Gallup Organization Japan

Our Services[Design]

Dedicated to University Students
Paper Media Production—Serious and Fun【Translation】

Rapidly Responding to International Financial
Reporting Standards (IFRS)!
【Interpreter Dispatch】

Interpretation that Speaks to the Heart

Please don’t hesitate
to call us or send us anemail if you have any questions+81-3-5730-6133
arc-c@arc-c.jp
Please see our website forPlanning

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ConsultingTranslationLocalizationdetails regarding services

http://www.arc-c.jp/eng

Feature
Web Production –English-to-Japanese Translation –Web Administrator &Translator Dispatch
Arc Communications realizes
total business support services
Achieving Prominence through the US Presidential
Election – The Gallup Organization JapanWe are sure that you have come across the words“Gallup Poll”many times in November, inconnection with the 2008 US presidential election. Gallup, Inc. (http://www.gallup.com/) enjoys ahigh reputation as America's largest and most reliable research and consulting company. Did you knowthat Arc Communications is involved in the website operation of its subsidiary in Japan, The Gallup
Organization Japan (http://www.gallup.co.jp/)?

CASE STUDYSTEP

1

Production in tandem with the US site

Work initially began with the following request from Gallup Japan:“We need to renew
our website as quickly as possible so that we can promote the Japanese subsidiaryaround the US presidential election.”Arc Communications's web production andtranslation service teams worked jointly with Gallup Japan and selected the necessary
information from the US Gallup website, rebuilt it into the Japanese version, andlaunched the renewed website on May 9, 2008.

STEP

2Maintaining bulletin-like speed!
Achieving smooth updating and site sophistication!

The Japanese language website started off smoothly, but it being the peak of thepresidential campaigns, we needed to secure befitting manpower in order to maintainthe bulletin-like speed of the out-going news. This was where Arc Communications's
temporary employment service came into play. We dispatched two people – a translator
and a web producer – to Gallup Japan for the duration of the US presidential election.

Gallup Organization JapanThe Japanese subsidiary of Gallup, Inc., which has offices inmore than 20 countries around the world.
Business in Japan launched in 1995. Gallup Japan utilizes
original resources, ample research data, and experienceto provide various consulting services that realize theenhancement of corporate performance through thedevelopment of customers with higher profitability,employees with greater productivity, and superior leaders.

STEP3The secret is speedy and adequate handover of operations

In the case of Gallup Japan, it was not possible to operate the website inhouse. Therefore, operation was passed over to the dispatched staff from Arc
Communications's web and translation divisions. Because this handover was carriedout swiftly and adequately, it was possible to realize smooth updating of the website
without posing a burden on the client. The frequency of the updates is expected
to become lower after the US presidential election, but Gallup Japan feels theimportance of the website and we will be discussing future developments.

For inquiries regarding total business support services, contact: arc-c@arc-c.jp (Attn: Tomoyuki Unno)
We hope that you have a chance to visit this website. s s s http://www.gallup.co.jp/

Our Services
Dedicated to University Students!
Paper Media Production—Serious and Fun#01

DesignTo give you an idea of how broad-ranging our work in paper media design and productionis, here is a sampling of two projects we handled, both targeting university students. The
first is an introductory pamphlet for The University of Tokyo's Department of ChemicalSystem Engineering. We checked the pamphlet rack at the Komaba Campus to make surethat we stress the difference from other similar departments. We adopted a folder slightly
larger than others to make it stand out, proposed a cover with the department namedesigned in large font, and completed the pamphlet. The second is a free newspaperissued twice a year by an inter-university women's circle, called Kirajyo. In the past theychanged designers with each issue, but Arc Communications handled three consecutiveissues. We feel honored. Although this booklet also targets university students, thecontent and design differ greatly from the other pamphlet. It is an open secret that they
are both the work of the same art director.

Rapidly Responding to International
Financial Reporting Standards (IFRS)!
Translation

Interpretation that Speaks to the Heart#02

Interpreter Dispatch#03

Arc Communications foresaw the adoption of a Japanese version of the

Recently we received comments expressing great satisfaction from ourSarbanes-Oxley Act (SOX; triggered by the ENRON scandal) early on

clients for our interpretation services, such as at a seminar for the merger

and prepared a framework. We were thus able to respond swiftly to large-of a German and a Japanese company, and a presentation by a UK-based

volume rush translation orders to the great satisfaction of our clients. We also

company with the objective of increasing Japanese customers. This is thanks

started making preparations early on for the International Financial Reporting

to interpreters who are quick to“read”the atmosphere and take care to carryStandards (IFRS), which spread from the adoption by EU member states to theout interpretation that is not just a transposition of words but also“interpretation

US, and we are starting to receive translation requests. Arc Communications

that speaks to the heart.”We are experiencing the joy of having repeat clients

realizes high quality translation of heavy volume projects with short turnaroundask for the same interpreters. We hope you have a chance to experience Arc

times in fields like these by cultivating and nurturing translators as well asCommunications's interpretation services for yourself.

establishing an extremely reliable production framework that assigns a highly
specialized translator as the key person.

TCelebrating the Birth of a New Baby!

OPiCS

Why is it that you hear the words “woman president” but never “male president”? What is so special about a womanpresident? It was at the end of last year that something happened at Arc Communications, with its “woman president,”
that made us realize exactly what is special. This was because our president dropped a bomb on us employees when she
said, “I’m having a baby on April 6th, so I’ll be taking an extended vacation next year!” Actually, the employees were more
nervous that the mother-to-be. Despite our insistence that she please take more time off or act more like an expectant
mother, our “woman president” worked hard until quite close to her due date. This had us imagining that she would
become even more virile as a mother. However, the sight of her holding her baby after returning to work gave off theimpression of a nervous new mother, contrary to the strong president that we were used to. This very human side madeus empathize with her even more. It was because we have a “woman president” that everyone felt that a company is one
big family after all, and the bond between employees became even stronger.

E D I T O R 'S NOTE
Three Years as a Company; My First as a Mother…
“A company that hits stagnant growth in the first three to five years is one that can’t dobusiness greater than the president’s personal capacity.” This was striking advice that I
received when I first launched the company. Arc Communications has seen steady growthsince its founding, and I am happy to report, after closing our books in September, that wehave once again achieved growth in both sales and profit. I am reassured and proud to see thateach employee worked independently and unhindered by the emergency situation in the formof a president on maternity leave. Arc Communications’s performance is rock solid. I may bea steady president who ensures that no profit is lost, but when it comes to my own child, I am
incredibly unsteady. I scare myself sometimes. What if I drop my baby?! :-p
Our funNOTE has a new look—one designed with business communications in mind. We’replanning on upgrading it even further in our next issue. Please look forward to it!
(Mariko Ohsato)

Arc Communications Inc.
Moriden Building 7F
9-9, Mita 3-chome, Minato-ku, TokyoJAPAN 108-0073
Phone : +81-3-5730-6133
Fax : +81-3-5730-6134
http://www.arc-c.jp/eng
E-mail : arc-c@arc-c.jp

This issue stheme

Some scribbling about 3 in commemoration of Arc s 3rd anniversary.

This and that related to the number● Representative Director & CEO
How to Sound Seemingly Logical
You start a conversation out by saying, “There are 3 points to this.” The rest, youjust let happen. Even if you can’t organize your thoughts neatly into 3 points andcome up with more, just keep on repeating, “And on top of that…” and you’ll getaway with it. If you can only think of two points, say, “Oh, did you know…” and change
the subject abruptly. But really, if you say that there are 3 points at the beginning, it
somehow settles into being that many. 3 is a magical number. (Mariko Ohsato)● Translation/Localization Department
The 3rd Season
A Haiku is a short Japanese poem about the seasons in 3 lines composed of five,seven, and five syllables. Of the four seasons – spring, summer, autumn and winter– the 3rd is autumn. We will probably be deep into fall by the time this funNOTEreaches you.. Akizora to, wareto saegiru, mono no nashi
There is not a thing, that dares comes between me and, the clear autumn sky(Miho Ishimoto)
The Spirit of a 3-year-old Lives on until a Hundred
As the saying goes, the spirit of a 3-year-old lives on until the person is a hundredyears old. Arc Communications has been growing for the past 3 years, and we wantto make sure this trend continues forever. It is still my first year with the company;
there are still two years until I hit my 3rd year. I look forward to seeing how different I
will be in 3 years time. (Masanori Itoh)
It Has Almost Been 3 Years
I’ve heard it said that what lasts for 3 days will continue for one week; what lastsfor 3 weeks continues for one year, and what lasts for 3 years… Well, you get thedrift. Time has passed quickly for me, and it will soon be 3 years since I joined ArcCommunications. (Hiroaki Baba)
The Master of the Showa Period
The manga artist Mitsuteru Yokoyama, creator of the Sanguokushi (Romance of the3 Kingdoms) series, is my all-time favorite. It became popular when I was in grade
school, and I remember ignoring class and reading through all sixty volumes. Mylove for it was rekindled when another boom came when I was in middle school, andI again ignored class to read it. When I was in high school… I can’t seem to shake mylove for it. (Takahide Hoshi)
Astronauts Work in Groups of 3
I read that astronauts usually work in groups of 3. The story went on to say that itis because with two or four, there is a strong possibility that they will split into two
opposing sides. But with 3, this confrontation can not only be avoided, but it also
gives a chance for one person to rest while he listens to the other two talking.
(Kazuo Hosoe)
Will There Be a 3rd Time??
In my short life, I have been downsized by a company twice already. Each time,they paid me extra on my retirement benefit as well as an allowance to support
reemployment, after which I enjoyed the additional pleasure of trips that I remember
fondly. So, what happens twice happens 3 times, doesn’t it? Our company president
responds, “We will be actively working until the day we die!” (Kazutoshi Honda)
3 Years Spent Like Comedy Trios
We broke away from IDS Corporation fearlessly, like Conte Akashingo, known for
their gag, “Red light? No need to fear if you cross as a group!”; await announcementof the weekly performance verification like the Manga Trio’s “Ta-daaaa! This week’s highlight!” and get evaluated like the Dacho Club’s cries “Nice nature, bad nature!”
This company is totally turning into the Kashimashi Musume who sang, “We are thehappy Kashimashi Musume. We don’t know who said it first, but isn’t it fun how noisy
it gets when three women come together?” (Yasuyuki Yamamoto)● Web & Cross Media Department
3 Days Is the Limit
My limit when it came to going without sleep used to be 3 days and nights. Going
home after working seventy-two hours straight, I remember the sky looking thecolor of curry. I didn’t even really have a chance to think about it because the next
thing I knew, I was asleep in bed. Those days were like a bad trip. Now? I don’t have tochallenge myself to meet a new limit. Thank you very much, everyone. For my aging
position here, too. (Yoshihiro Sato)
3 Meals
Do you eat 3 meals a day? I was in the habit of skipping breakfast, but I recently
started eating it. I think that my work performance in the morning may have gotten
slightly better. I will increase the sales calls I make in the mornings. (Tomoyuki Unno)

3 as My Standard and Why
When I spend money, 3 thousand yen becomes a kind of standard for me. If
something costs more than that, I stop and think. I wondered why it’s 3 thousand
yen, and I realized that that was the average amount I spent during college on a nightout drinking. It shows what a college student’s life centers around, doesn’t it?
(Kentaro Ono)
鼎 (Kanae)
I love Kanji characters, and this was the first complex one with many stroke counts
that I learned. Read “Kanae,” it is a type of vessel supported on three legs. I hope
to be able to carry out my work with the wonderful balance (integrity, fidelity andauthenticity) such as that displayed by a Kanae. (Junichiro Nomoto)Will Nabeatsu, the Comedian of 3s, Still Be Around Next Year?
King Lear’s 3 arrows, the 3 primary colors, former baseball manager Shigeo
Nagashima’s uniform number (33), the length of time Ultraman can stay on Earth tofight monsters (3 minutes)… 3 is a very busy number. As for me, this year marks the3rd year since I returned to Japan from living overseas. Next year, I will have to aim to
make a leap forward, armed with 3 years’ experience back in Japan. (Taiji Nishimoto)
The Japanese Like the Number 3
There are really many sayings in Japan that contain the number 3. The 3 sacredtreasures, page 3 articles (human interest stories), and oh, there was the story of the3 arrows in the Kurosawa movie. The thing is, when this is replaced by the number
four, it suddenly feels creepy. I suppose this is because we’re Japanese, too, since it’san unlucky number whose sound “shi” is the same as the word for death.
(Akira Nishiyama)● Temporary Employment/Referral/Interpretation Department
At 3 o’clock…
It’s 3 am and I sense movement in the dark room. This is around the hour that myroommate, a rabbit, is the most active. I ignore it and go back to sleep. Rabbits arenocturnal (perhaps mine especially?). I suppose I can blame it on my rabbit, but I’mconcerned again about my lack of concentration and rough skin from want of more
sleep. (Mami Ohta)
The 3rd Day of the 3rd Month
March 3rd… the Doll Festival? No, this was the day my husband and I registered
our marriage. Ever since, I have come to like the number 3. While I am not overly
concerned with the date, I have to admit that I am injected with a fresh spirit every
time a year passes and this date comes around. I think it’s just me, but I’m looking
forward to the arrival of the 3rd month next year. (Ikumi Kitamura)
3 Is My Unlucky Number
For some reason, the number 3 is an unlucky number for me. The summer that I was 3,I banged my face against the corner of a table. The winter I was 13, I attended a ski
school and found myself buried in fresh snow. The autumn of my 23rd year, I got thecold shoulder from my boyfriend at the time. At 33, I was busy with work and went
home night after night in the small hours. I am now at the point where I am cynicallylooking forward to what’s going to happen the next time the number 3 rolls around.
Sigh… (Mika Koizumi)
The Seven-Five-Three Festival at Age 3
My family moved to Beijing when my daughter was around age 3. Because mydaughter was to be in China for the Japanese Seven-Five-Three Festival, I borroweda kimono from my sister and took it with us. However, I forgot to pack Japanesesandals, and so it ended up being a Seven-Five-Three Festival with my daughter in aChinese dress. After returning to Japan, I looked at the kimono and sandals together,which we’ll no longer have a use for, and sighed in secret. (Yumiko Sasaki)
3 More Times…
There is a smile that I can’t forget. It was last summer when the high school I
graduated from made it to the final eight of the prefectural high school baseball
tournament (out of a total 200 schools). The team could have gone on to the National
High School Championship at Koshien Stadium if they had won just 3 more games.
Although they lost, the smiles on their faces that said they had done their best leftme with a very refreshed feeling. (Takashi Shinya)
I Don’t Quite Get It
Sanpoji (literally 3-treasure temple) Pond was a place in the neighborhood where
I used to take walks around since I was a child. I was having a problem coming up
with anything related to the number 3, so I looked this name up out of desperation
and I found out, to my amazement, that the pond is designated as part of a national
natural treasure. To be honest, I don’t quite get it. Is it that the pond is grander than I
imagined, or is it that the nation isn’t quite as grand as I thought? (Toko Miyagi)