BEST PRACTICES RECOGNITION

2017 GlobalGeneral Radiography
Product Line Strategy Leadership Award

Shimadzu Corporation
PRESS STATEMENT

Who is Frost & Sullivan?
Frost & Sullivan is a leading 56 year-old market research and consulting firm that tracks multiple industries including
Automotive, Healthcare, Information and Communication Technology, and more. Headquartered in Santa Clara,California, Frost & Sullivan employs 1,800 analysts and has offices in over 40 countries.

What are the Best Practices Awards?
The Frost & Sullivan Best Practices Awards have identified exemplary achievements within a multitude of industries
and functional disciplines for the last 17 years. Frost & Sullivan conducts best practices research to properly identify
unrivaled innovation and leadership among companies, products, processes, and executives.
Receiving the Frost & Sullivan Product Line Strategy Leadership Award is a compelling, third-party validation of acompany's growth strategy and execution. Shimadzu’s Best Practices Award is a very strong indicator to employees,
investors, customers, and the public that it has superior product line strategy in the general radiography market.

Why Shimadzu Corporation?
With over 140 years of experience and a global customer base, Shimadzu has
made significant contributions to the field of diagnostic imaging and isconsidered a trendsetter in general radiography. It provides its customers
with radiography systems that offer versatile and improved functional capabilities and it caters to every market
segment and every type of user. Through its innovations across its radiography product portfolio (general X-ray,fluoroscopy, mobile X-ray), Shimadzu has achieved successful global product penetration. Thus, Shimadzu has
witnessed consistent above-average market growth in the year 2016 and is a strong global contender.
With its vision of excellence in radiology imaging and crucial breakthrough product lines, Frost & Sullivan is proud
to recognize Shimadzu Corporation with the 2017 Global Product Line Strategy Leadership Award.

2017 FROST & SULLIVAN“We Accelerate Growth”

Best Practice Award Analysis for Shimadzu Corporation

What is the Product Line
Strategy Leadership Award?
A full, comprehensive product line that
addresses numerous customer needs andpreferences is a critical ingredient to any
company’s long-term retention efforts. Bestin class companies drive demand, brandstrength, and competitive differentiation,
while also developing unique value forcustomers with superior and comprehensive
product lines.

Ultimately, growth in any organization
depends upon customers purchasing froma company, and then making the decision
to return. A full, comprehensive productline that addresses numerous customer
needs and preferences is therefore a
critical ingredient to any company’s
long-term retention efforts.

Frost & Sullivan’s 360-degree researchmethodology represents the analytical
rigor of our research process. It offers a360-degree-view of industry challenges,trends, and issues by integrating all 7 of
Frost & Sullivan's research methodologies.
Too often, companies make important
growth decisions based on a narrow
understanding of their environment,
leading to errors of both omission andcommission.

For the Product Line Strategy LeadershipAward, Frost & Sullivan evaluated two key
factors — Product Line Strength andCustomer Impact — according to the criteria
identified below.

Criterion 1: Breadth
Criterion 2: Scalability
Criterion 3: Technology Leverage
Criterion 4: Features
Criterion 5: Supply Chain Reliability
Customer Impact
Criterion 1: Price/Performance Value
Criterion 2: Customer Purchase Experience
Criterion 3: Customer Ownership Experience
Criterion 4: Customer Service Experience
Criterion 5: Brand Equity

2017 FROST & SULLIVANCOMPETITIVEPOSITIONING

The 360-Degree Research Approach

Key Benchmarking Criteria

Product Line Strength

Product Line
Strategy
Leadership

DANBR

To receive the Frost & Sullivan ProductLine Strategy Leadership Award, anorganization
must
strivetobe
best-in-class in three key areas:
understanding demand, nurturing thebrand, and differentiating from thecompetition.

DEMA
ND

Significance of the Award

Successful growth strategies are founded
on a thorough understanding of market,
technical, economic, financial, customer,
best practices, and demographic analyses.
The integration of these research disciplines into the 360-degree research methodology
provides an evaluation platform for benchmarking industry players and for identifying
those performing at best-in-class levels.

Questions?
Hiroshi Sawada
Global Marketing Department
sawada@shimadzu.co.jp
www.shimadzu.com“We Accelerate Growth”