December 14, 2022
FOR IMMEDIATE RELEASE
Company Name:
Representative:
Inquiries:
Phone:

Premier Anti-Aging Co., Ltd.
(Securities Code: 4934 Tokyo Stock Exchange)
Kiyoshi Matsuura
President
Yuka Uehara
Head of Corporate Communication Division
and Executive Officer+81-3-3502-2020

Notice Concerning Revision of Earnings Forecasts
Premier Anti-Aging Co., Ltd. announces that its Board of Directors, at a meeting held on December 14,
2022, decided to revise its consolidated earnings forecasts for the first six months and the full year of
the fiscal year ending July 31, 2023 (August 1, 2022 to July 31, 2023), as follows.
1. Revision of consolidated earnings forecasts for the first six months of the fiscal year ending July
31, 2023 (August 1, 2022 to January 31, 2023)

Previous Forecast (A)(Announced on September13, 2022)
Revised Forecast (B)Difference (B－A)
Rate of Change (%)(Reference) Previous
Actual Results (First Six
Months of Fiscal Year
ended July 2022)(Millions of yen)

Net sales

OperatingprofitOrdinary
profitProfitattributableto owners ofparent

Basicearnings
per share

16,700930930550

63.07 yen

14,500(2,200)(13.2%)(930)-20(910)(97.8%)(60)(610)-(6.88) yen-17,970

2,248

2,321

1,360

156.01 yen2. Revision of consolidated earnings forecasts for the fiscal year ending July 31, 2023 (August 1, 2022
to July 31, 2023)

Previous Forecast (A)(Announced on September13, 2022)
Revised Forecast (B)Difference (B－A)
Rate of Change (%)(Reference) Previous
Actual Results (Fiscal Year
ended July 2022)(Millions of yen)

Net sales

OperatingprofitOrdinary
profitProfitattributableto owners ofparent

Basicearnings
per share

37,0003,000

2,9851,820

208.71 yen

30,000(7,000)(18.9%)

1,500(1,500)(50.0%)

1,520(1,465)(49.1%)

820(1,000)(54.9%)

94.03 yen
-33,911

2,414

2,572

1,424

163.35 yen

3. Rational for revision
Sales of “DUO The Cleansing Balm,” which accounts for the majority of our sales, declined in mailorder and wholesale sales in the first quarter of the fiscal year ending July 31, 2023, due to continued
intensifying competition in the cleansing market and balm formulations. At the time of the previous
earnings forecast announcement, we expected a certain decrease in sales based on the results of theprevious fiscal year. In the cleansing market as a whole, sales are almost flat, but the share of balm
formulations is declining as competitors renewed their main products in oil and gel formulations andaggressively invested in advertising. In addition, among balm formulations, due to price hikes invarious consumer goods, competition with inexpensive similar products from competitors is becoming
more intense. Due to these factors, the number of customers switching from "Duo The CleansingBalm" to other products has exceeded the initial forecast, and the decline from the initial plan in thefirst quarter is expected to continue from the second quarter onwards. On the other hand, sales of“CANADEL” and “clayence”, which we are focusing on as brands under development, in the firstquarter increased year on year due to a significant increase in new customer acquisitions. However,considering that the online advertising environment has deteriorated compared to the initial forecast,
we will control advertising investment with discipline in order to prioritize a lean corporate structure,and sales from the second quarter onward are expected to be slightly lower than the initial forecast.
Most of the impact of the decrease in sales is due to the downward revision of sales forecast for DUO.
In terms of profits, gross profit is expected to decrease significantly due to the decline in net sales. We
plan to implement company-wide cost reforms by strategically managing advertising expenses andreviewing the cost structure, including distribution costs.
In light of these circumstances, we have revised our earnings forecasts as described above.
Going forward, we will aim to build a leaner corporate structure that will enable us to sustain evenmore profitable growth while maintaining sales growth momentum over the medium term.

(Note) The above forecast is based on the information currently available, and the actual results maychange due to various factors.