UNIVERSAL HEALTH COVERAGE DAY

CAMPAIGN REPORT 2023

Universal Health Coverage (UHC) Day 2023 Campaign Report
Table of Contents
I.

Campaign Overview

II.

Theme, Narrative, and Visual Identity

III.

•

Theme and Narrative•

Visual Identity

Digital and Social Media•UHC Day Website•

Campaign Toolkit•

Official UHC Day X Account•

Substack Newsletter•

Key Analytics
o UHC Day Website
o X
o Substack

IV.

V.

VI.

Advocacy and Convenings•

Partner Launch•

Town Hall•

Letter Writing•

Champion Campaign

Campaigner Activities•

Government Engagement•

Global Activity Heatmap•

Event and Activity Highlights•

Media & Reports

Conclusion and Future Recommendations

The previous page contains a collage of images captured from UHC Day events and social media images
from UHC Day advocates, champions and partners.

UHC Day 2023 Campaign Report | 2

I. Campaign Overview
This year's Universal Health Coverage (UHC) Day campaign sought to galvanize global
commitment towards ensuring Health For All following the outcomes of the United
Nations (UN) High-Level Meeting (HLM) on UHC. Building upon a decade of UHC Day
campaigns, it highlighted the urgency to tackle growing climate-related health threats
and the need for robust health systems capable of enduring such challenges.
The theme, "Health for All: Time for Action," was a clarion call for immediate andconcrete actions to realign progress towards UHC, emphasizing the role ofparliamentarians in ensuring equitable access to health services. The campaign aimed
to engage new and core audiences to grow support for in-country action after the
HLM. This year’s campaign particularly sought to engage young people and decisionmakers to foster a comprehensive understanding of UHC in the context of current
global health challenges, including climate change.
The campaign actively engaged youth and parliamentarians, acknowledging theiressential contributions to advancing UHC initiatives. In a strategic move, the campaignaligned with major global events, including the United Nations Framework Convention
on Climate Change (UNFCCC) Conference of the Parties 28 (COP28), to show how
UHC overlaps with broader health and environmental initiatives. This approach
amplified the campaign's message and connected it to global interests in building
robust health systems. Additionally, by collaborating with networks such as UNITE,
the UHC2030 Civil Society Engagement Mechanism (CSEM), and the WHO YouthCouncil, the campaign successfully expanded its reach and impact, leveraging
partnerships to foster a more inclusive and far-reaching dialogue on UHC.
This year’s core campaign kicked off on 21 September 2023 during the UN HLM on
UHC, followed by a launch event with UHC Day campaign partners and advocates on
18 October 2023. The campaign culminated in a virtual Town Hall and letter-writing
workshop with youth and parliamentarians on 11 December, followed by the annual
champion campaign on UHC Day.

UHC Day 2023 Campaign Report | 3

UHC Day 2023 Campaign Highlights
This year’s campaign saw growth in several key areas, including a 25% increase inchampion quote graphic participation and a sharp rise in news coverage about UHC
and related topics. Digital engagement on X (formerly Twitter) – the campaign’s coresocial media platform – was down from 2022, corresponding to broader trends in X’s
declining user base and platform activity (see III. Digital and Social Media for additional
details). Total UHC Day-related activities, events, and government pledges weresimilar to 2022, indicating the campaign’s ongoing reach and influence in 2023.
2023

2022

Total mentions

37,00048,300Accounts reached

87 million

136 million

Impressions

1.2 billion

1.5 billion

UHC Day
campaign
websiteSessions

11,50014,550Visitors

7,500+ from 163
countries

10,000+ from 172
countries

Campaigner
activities andadvocacyChampion quotegraphics

87

69

Partner activities andevents110 in 39 countries

111 in 41
countries

Government pledges
on Health for All

14

16

Advocacy letter
template downloads

314 from 45
countries

N/A

News articles and
blogs

570+

140+

Digitalengagement*
on X

Media

*Impressions refer to the number of times UHC Day content (e.g., content tagging @UHC_Day and/or
using #UHCDay) was displayed on someone’s social media feed. Reach is defined as the total numberof unique accounts that saw UHC Day content. Mentions are the number of posts that used UHC Dayrelated key terms, such as #UHCDay or “UHC Day 2023.”

UHC Day 2023 Campaign Report | 4

II. Theme, Narrative, and Visual Identity
Theme and Narrative
The 2023 theme, "Health for All: Time for Action," was a strategic narrative guiding
the 2023 UHC Day campaign. It acknowledged the critical juncture at which the global
community stood – halfway to the UHC by 2030 target with only half the world’s
population covered. The campaign’s accompanying narrative highlighted the setbacks
caused by the pandemic, the lack of progress even before the pandemic, and the needfor bold, localized actions to make meaningful progress towards UHC. Messaging also
underscored the interconnectedness of UHC with all of the other Sustainable
Development Goals (SDGs) and emphasized the role of strong health systems in aworld increasingly affected by climate change.
This year’s messaging also aligned closely with the UHC2030 Action Agenda, a set ofaction-oriented policy recommendations that country leaders should implement tostrengthen resilient and equitable health systems, advance UHC and health security,and deliver Health For All by 2030. Five UHC Day subthemes were chosen to alignwith the eight UHC2030 Action Agenda areas and provide tangible calls to action forleaders to implement UHC at local, regional, and country levels.

UHC Day 2023 Campaign Report | 5

Visual Identity
The campaign's visual identity was a deliberate shift towards humanizing the UHC
narrative. Photos from the World Health Organization’s (WHO) photo bank showcased
individuals benefiting from or providing essential health services, symbolizing the
campaign's inclusivity and reach. A layered collage effect on the graphics and web
materials allowed for the inclusion of a diverse array of people across ages,
geographies and health needs, demonstrating the cross-cutting nature of UHC. Brightcolors conveyed urgency and positivity amidst challenging times; the vibrant yellows
and strong greens in the campaign’s color palette were incorporated more strongly
than in recent years to invoke hope and energy, resonating with the campaign's
overarching theme of bold and immediate action for Health For All.

UHC Day 2023 Campaign Report | 6

III. Digital and Social MediaUHC Day Website
The UHC Day campaign website (uhcday.org) continued to serve as the primary hub
for information and resources. The site has content on UHC Day’s history, the global
campaign and Activity Heatmap, country commitments, resources for youth, previous
impact reports, the Toolkit for Campaigners, and more. Content aims to help users
learn about progress towards UHC and ways to get involved in the global campaign.
This year, a new Advocacy Letter page equipped users with tools to take action on
UHC by sending an advocacy letter to their representatives in parliament. The page
features information on how letter writing can help accelerate UHC progress andprovides step-by-step guidance on preparing and sending letters using the 2023
template. The template is downloadable in English, French, and Spanish.
The Youth Engagement page was also updated to better appeal to youth advocates.
The page features background information on the importance of UHC and how UHC
intersects with other critical topics, including climate change, sexual and reproductive
health and rights (SRHR), mental health, displacement and asylum, and LGBTQ+
rights.

Campaign Toolkit
As in previous years, the UHC Day 2023 Toolkit for Campaigners featured vitalbackground information, thematic messaging, graphics and templates, and otherresources to help campaigners amplify calls for Health For All. It was viewable on the
UHC Day website and downloadable in PDF format.
The Toolkit’s background section highlighted two recent developments in the UHC
space – the UN HLM on UHC and the 2023 Global Monitoring Report – providing users
with relevant context on why we need urgent action on UHC. The campaign theme
section also provides key statistics on gaps in UHC to further contextualize theimportance of immediate action and equip users with pertinent data to incorporate into
their messaging.
UHC Day 2023 Campaign Report | 7

Acknowledged as one of the campaign's most significant contributions, the Toolkit'svalue is echoed in the feedback received from our annual campaign survey.
Campaigners consistently highlight it as a critical advocacy tool, underscoring its
effectiveness in rallying support and enhancing the impact of UHC Day activities. In
essence, the UHC Day Campaigners’ Toolkit is not just a collection of resources but acatalyst for change, empowering advocates worldwide to amplify their voices anddrive Health For All with greater impact and cohesion.
This year’s Toolkit included core social media messages designed to amplify the themeof “Health For All: Time For Action.” Drawing on key statistics and referencing the
HLM, each message contained a clear call to action for leaders to take immediate steps
on UHC. Core messaging was accompanied by a campaign theme graphic,
downloadable in English, French, Spanish, Arabic, Chinese, and Russian.

Each subtheme featured a set of three social media messages and an accompanying
graphic, also available in the languages listed above. To highlight the growing impact
of climate change on health, each subtheme featured at least one message linking
climate and health.

UHC Day 2023 Campaign Report | 8

This year’s Toolkit also included a UHC Day Social Calendar designed to underscorethe centrality of UHC to broader health and development goals and strengthen the callfor Health for All across sectors. In the lead-up to UHC Day, users could download the
Calendar to access suggested messaging to share around key global moments
throughout November and December, including: World AMR Awareness Week (18-24
November); Conference on Public Health in Africa (27-30 November); COP28 (30November-12 December); World AIDS Day (1 December); International Day of
Persons with Disabilities (3 December); and Human Rights Day (10 December).

UHC Day 2023 Campaign Report | 9

Beyond the core graphics and messages, the 2023 Toolkit also offered X and Facebook
profile frames, UHC Day Zoom backgrounds, and X header banners to help advocatesspread the Health For All message on their social media channels and virtual
meetings. A customizable champion quote card template was available to support
organic participation in the Champion Campaign. An updated flyer and PowerPoint
template also allowed campaigners to create materials using the UHC Day brand.

Official UHC Day X Account
The official UHC Day X (formerly Twitter) handle (@UHC_Day) continued to serve as
the campaign’s main social media platform in 2023. Despite shifts to the platform’s
algorithm and management, X enabled the campaign to reach a broad global audience,
engage with partners and campaigners, promote events and materials, and amplify
champion calls for action on UHC.
Posts were shared regularly beginning in March 2023. Early content focused on facts
and figures about UHC and promoted the UHC Day website. In the leadup to the UN
HLM on UHC, the posting cadence increased to help create a steady drumbeat ofsupport for Health For All. Content called on leaders to build equitable, affordable
health systems, directed users to UHC2030’s HLM webpage, and promoted the
UHC2030 Action Agenda, among other messages.

UHC Day 2023 Campaign Report | 10

Regular posting continued in the lead-up to UHC Day, including generating
subscribers to the new UHC Day Updates newsletter on Substack and submissions to
the Activities Heatmap. Content featured a mix of:● Toolkit graphics and key messages, including links to other awareness days,
such as World AIDS Day (1 December) and International Human Rights Day (10December)● Promotion of the UHC Day Substack, Activities Heatmap, and UHC Day events,
including the virtual Partner Launch and the Town Hall with Parliamentarians● Re-posts of partner news, content, and announcements, in line with the UHC
Day campaign goals

Substack Newsletter
This year, the UHC Day campaign took steps to consolidate communications, providing
campaigners with a centralized source of the latest UHC-related information. Whereas
in 2022, the campaign utilized various outreach methods, including CG member emails,
updates, newsletters, and direct interactions, the 2023 strategy focused on
streamlining these interactions, particularly with campaigners, while continuing to use
a centralized campaign inbox for individual and group notifications.

Key Analytics
UHC Day Website
Between 28 November and 17 December, over 7,500 unique visitors came to the UHC
website to learn more about the campaign, add their events to the global heatmap,
and participate in the advocacy letter-writing component of the campaign. Daily
visitors to the website began to rise about one week before UHC Day and peaked on
11 December, generating 2,174 unique users (29% of overall traffic).
Nearly 63% of all traffic came from organic searches or searches for “UHC Day” on
Google or Bing. An additional 21% came from direct traffic, with users typing inuniversalhealthcoverageday.org or uhcday.org into their address bar. Search enginesand direct traffic are the strongest sources of site visits because they show organic
intent to visit a webpage.

UHC Day 2023 Campaign Report | 11

Between 4 and 11 December, the user base generated over 17,200 page views, anaverage of 2.29 pages per user. Below is a breakdown of the most visited pages.
● Homepage: 8,164 views (47%)● Toolkit: 3,750 (22%)● About: 1,877 (11%)● Global Campaign: 1,395 (8%)● Resources: 490 (3%)● Advocacy Letter: 470 (2.7%)
Traffic Data
● 7,516 unique visitors between 28 November and 17 December● 17,226 page views between 28 November and 17 December● 1,720 unique visitors on 12 December, with site traffic peaking at 2,174 users
on 11 December● 1 minute 9 seconds spent on the site on average● Visitors from 163 countries, the top ten being:○ India○ United States○ Nigeria○ United Kingdom○ Pakistan○ Kenya○ Philippines○ Switzerland○ South Africa○ Germany

X
Online conversation for UHC Day mirrors the UHC Day website traffic, building slowly
from the end of November and peaking on UHC Day itself. Nearly 13K (35%) of all X
posts during the core campaign period happened on 12.12 alone.

UHC Day 2023 Campaign Report | 12

Within the nearly 37K total mentions on X during the core campaign period, 70% camefrom reposts or quote reposts of others’ content. 18% of posts were originals fromusers, and 11% of all conversations were replies. This shows us that most of the online
UHC conversation was driven by users reposting accounts with large audiences, rather
than authoring their own thoughts on UHC. 2022 shows similar numbers, but users
who authored bespoke posts on UHC Day were up 3%.
In 2023, the top conversation drivers were:● @UN (16.4M followers)● @WHO (12.3M followers)● @INCIndia (10.1 followers) (Indian National Congress)● @officialABAT (2.3M followers) (Nigeria President)
Mentions of UHC Day on X reached fewer users in 2023 than in 2022. The lower
levels of reach and engagement appear to be the result of turbulence among X’s userbase and drastic changes within the platform. Since October 2022, overall user posting
frequency has decreased by about 20% and referral traffic (other websites linking to X)
has decreased by 24%. Daily active users are estimated to have dropped 3 to 11% inthis timeframe, meaning fewer people and organizations are using X to promote
content and engage in conversation.

UHC Day 2023 Campaign Report | 13

The introduction of X Premium, a subscription-based feature, means that paid users
now receive post priority in feeds and in replies. As a result, non-Premium users (suchas the UHC Day account) aren’t seen as frequently as users who have paid for theservice. However, despite the slightly lower impression numbers, UHC conversation
reached accounts in 50 countries worldwide on X.

The sentiment of UHC Day was largely positive, with 93% ofcontent surveyed as either positive or neutral. Much of thepositive sentiment was focused on progress towards UHC thatvarious countries have made this year, or posts that expressed
optimism that Health For All is attainable. Much of the content
that was labeled as “negative” was not a negative perceptionof UHC directly, but rather focused on the consequences of alack of universal health coverage worldwide, especially given
major disruptors such as war and climate change.
UHC Day conversation was not as prominent on other platforms, relative to X. Thiswas expected, given that X remains the primary platform for direct healthcare
conversation online. On Facebook, many of the top UHC posts came fromorganizations based in Africa and India, including Amref Health and USAID’s regional
offices on both continents. #UHCDay has been used 10K times in total on Facebook
and 4.6K times on Instagram. Note: we are unable to track these hashtag uses with thesame level of detail as on X.

UHC Day 2023 Campaign Report | 14

#UHCDay and related terms (e.g., “UHC Day 2023”)
DATE(S)REACH

IMPRESSIONS AUTHORSMENTIONS

Tuesday, 12
December

38M

606M

6.8K

13K

Tuesday, 28
November Sunday, 17
December

87M

1.2B

19K

37K

Monday, 12
December

45M

718M

7.5K

14K

Monday, 29
November Friday, 17
December

136M

1.5B

21K

48K

2023

(core 2023
campaign period)2022(core 2022
campaign period)

Definitions of Key Terms: Reach refers to the total number of unique accounts thatsaw UHC Day content. Impressions are defined as the number of times UHC Day
content was displayed on someone’s social media feed. Authors refers to the uniqueaccounts that use UHC-Day-related key terms, such as #UHCDay or “UHC Day 2023.”
Mentions are the number of X posts that used UHC Day-related key terms, such as#UHCDay or “UHC Day 2023.”

UHC Day 2023 Campaign Report | 15

Follower CountYEARTOTAL FOLLOWERS ON 12.12@UHC_Day@UHC2030

2023

10.7K

30.8K

2022

9.8K

14.4K

Top Performing @UHC_Day Posts (excluding Champion Campaign posts)
DATE

POST

11
Health is a fundamental humanDecember right.

IMPRESSIONS ENGAGEMENTS*

5.4K

279

2.5K

111

This #UHCDay, we’re calling for
immediate global action.
Our goal: Accessible andaffordable health services foreveryone, everywhere.
The time to act is now.
pic.twitter.com/1uwk2sKnqo
10
What are your plans for
December #UHCDay?
Take action for #HealthForAll andjoin us for a virtual Town Hall withparliamentarians from 🇮🇪,🇹🇿,🇲🇽,🇪🇬,🇹🇷
in discussion with youth
advocates! #Youth4UHC
📅11 December 2023
⏰2:00-3:30 pm CET
https://bit.ly/UHCDay2023Panel
pic.twitter.com/excM55v0Ad

UHC Day 2023 Campaign Report | 16

7Stronger health systems based on
December #PrimaryHealthCare are key toreducing inequities, removing
barriers to health services, &responding to health emergencies.

1.8K

94

Call on leaders to strengthen
health systems. Join us on 11 Dec
for a #UHCDay town hall event:
http://bit.ly/uhcday2023panel
pic.twitter.com/LbH96TL5l7*Engagements include likes, profile clicks, reposts, hashtag clicks and follows.

Substack
Launched initially in May 2023 to coincide with the World Health Assembly, theSubstack newsletters garnered 348 subscribers from 23 May - 31 December 2023.
Ten newsletters were published throughout 2023, and were strategically positioned to
publicize core campaign moments, including following the High-Level Meeting on
Universal Health Coverage; the official campaign launch; the partner call; and thevirtual town hall. The average open rate for UHC Day Updates is 44.63%, which aligns
with the average Substack open rate.

UHC Day 2023 Campaign Report | 17

The top five subscription sources included email; direct clicks to the
UHCDayUpdates.Substack.com; UniversalHealthCoverageDay.org; UHC2030.org; andGoogle.com. Views to UHC Day Updates peaked on 11 December 2023, with 990
views.

In its inaugural year, the Substack garnered:● 348 subscribers● 1.98K page views from 1-31 December 2023
● A reach of 71 countries

UHC Day 2023 Campaign Report | 18

IV. Advocacy and Convenings
Partner Launch
The virtual launch of the UHC Day 2023 campaign was held on 18 October, bringing
together UHC advocates worldwide. This year, we were able to add interpretation
services in English, French, Spanish, and international sign language - that the CSEM
often use in their events throughout the year - to increase the accessibility of the event.
286 participants attended the partner call to launch the campaign.
The launch focused on introducing the 2023 UHC Day Toolkit for Campaigners, whichis instrumental in effectively guiding campaigners to transform the Political Declaration
on UHC into actionable commitments. The event also served as a platform to exchange
best practices and strategic approaches, aiming to enhance the impact of the tenthannual UHC Day.
The panels, moderated by Eliana Monteforte, Director of Special Projects, Global
Health Council, included:
Panel One: State of UHC Advocacy● Mahmood Al-Hamody, Doctor and former Vice President, International
Federation of Medical Students Associations● Rispah Walumbe, Senior Health Policy Advisor, Amref Health Africa●

Justin Koonin, Co-Chair, UHC2030

Panel Two: Making UHC Day Matter● Harjyot Khosa, Regional External Relations Director, International Planned
Parenthood Federation● Léandre Hounhoui, Health Financing Specialist, Abt Associates● Darlton John, Program Manager, Health Alert

UHC Day 2023 Campaign Report | 19

The first panel explored the current state of the UHC movement post-HLM. Panelists
shared insights on critical areas for growth and ongoing challenges in the UHC
landscape. The second panel focused on actionable steps for UHC Day campaigners toignite country-level actions. Discussions centered on strategies to galvanize
stakeholders, underscore the importance of community-centric decision-making,advocate for investment in the health and care workforce, and demonstrate unity at
global forums like the COP28 climate conference.
Coinciding with the insightful panel discussions at the UHC Day 2023 campaign
launch was the unveiling of this year's Toolkit for Campaigners. This essential resourceis meticulously crafted to assist campaigners in engaging with the current year's theme
leading up to UHC Day.
The Toolkit's release marked a pivotal moment in the campaign and served as an
indispensable guide for campaigners, providing them with robust tools for crafting
their messages and organizing influential events to increase support for UHC. In
addition to learning about the Toolkit, participants received advice on strategic
approaches to influence government actions for advancing UHC in their respective
countries.

UHC Day 2023 Campaign Report | 20

Virtual Town Hall
A virtual Town Hall on 11 December, “Shaping Our Health Future: Young Leaders andParliamentarians Unite for UHC,” brought together members of parliament (MPs) andyouth UHC advocates for an engaging discussion on what is needed to achieve#HealthForAll in every country by 2030.
Accessible in English, French, Spanish, and international sign language, the session
supported the campaign’s goals of increasing audience reach to include young people
and engaging government officials to inspire tangible action on UHC. 130+
participants attended.
The session started with opening remarks from Dr. Tedros Ghebreyesus, WHO
Director-General, who emphasized the importance of collective action to reignite
progress on UHC and ensure equitable access to Health For All. Whitney Gray, CoChair of the WHO Youth Council Working Group on UHC, then moderated a Q&A
discussion between audience members and five MPs from around the world:● Honorable Lorraine Clifford-Lee, Ireland● Honorable Faustine Ndugulile, Tanzania● Honorable Sarai Núñez Cerón, Mexico● Honorable Ashraf Hatem, Egypt● Honorable Kayihan Pala, Turkey
Following an opening question by the moderator, youth participants, including
members of the WHO Youth Council, posed questions directly to MPs. Drawing on
their diverse experiences and perspectives as policymakers, MPs shared insights on theimportance of cross-sector and cross-platform collaboration to achieve UHC,
highlighted examples of specific reforms and programs in their countries andemphasized the role of investing in UHC through national health plans and budget
allocations. Youth were interested to understand how MPs can keep UHC as a toppriority on national agendas and how to strengthen health systems as part of theclimate change response.
The event closed with remarks from Gabriela Cuevas Barrón, Co-Chair of the
UHC2030 Steering Committee. A short video on letter writing was shown to galvanize
UHC Day 2023 Campaign Report | 21

participants to take action on UHC by writing letters to their representatives inparliament.
Participants were then invited to stay for a brief letter-writing workshop, in which
guidance was provided on preparing and sending UHC advocacy letters to decisionmakers. 100+ people attended the workshop.

The Town Hall format created space for meaningful dialogue between decisionmakers and youth advocates around UHC. Participants learned more about the specificsteps decision-makers are taking to ensure Health For All by 2030 and heard from
MPs about ways young people can continue to partner with their representatives toaccelerate progress, with particular emphasis on linking health systems strengthening
with global climate change responses. The webinar concluded with guidance on how
to utilize the advocacy letter and an opportunity for campaigners to

Advocacy Letter Campaign
A new Advocacy Letter template served as a resource for campaigners to call on
parliamentarians to demand urgent action on UHC. Anchored around the UHC Action
Agenda and Political Declaration, the template highlights action-oriented policy

UHC Day 2023 Campaign Report | 22

recommendations that policymakers should implement to advance UHC and healthsecurity.
The template was developed by the UHC Day campaign Coordination Group
(12.12.CG), with support from the WHO Youth Council, to reflect a broad range ofperspectives. It opens with key data from the 2023 Global Monitoring Report contextualized in real-world human impact - to convey the dire lack of UHC globally. Itthen references the UN HLM on UHC and the Political Declaration, reminding leadersthat UHC is key to achieving the SDGs by 2030. A series of six core policy
recommendations follow, including institutionalizing social participation in decisionmaking and investing in UHC. Recommendations were carefully selected to apply to all
countries and contexts.
The advocacy letter was uploaded to the UHC Day website on 5 December. From thenthrough the end of 2023, it was downloaded 314 times (21 French; 20 Spanish; 271
English). The letter has been downloaded in 45 countries; the top five countries are:
● United States● India● Cote d’Ivoire● Nigeria● Indonesia
Given the grassroots nature of letter-writing advocacy, the UHC Day campaign teamhas limited means of tracking the volume of letters sent to parliamentarians and who
those parliamentarians are. The step-by-step guidance included a request for
campaigners to notify the UHC Day Campaign at campaign@uhcday.org if they sent a
letter, resulting in a handful of confirmed submissions.
Notably, 2023 saw several complementary letter-writing initiatives from UHC
advocates worldwide – indicating strong support for letter-writing as a UHC advocacy
tool and as a means of reaching country-level policymakers and other stakeholders.
UK-based organization Action for Global Health launched a sign-on letter targetinghigh-level government officials as part of its #HealthyFutures campaign. The letter
calls on officials to apply an equity lens to their approach to UHC to help ensure no

UHC Day 2023 Campaign Report | 23

one is left behind. Earlier this year, the NCD Alliance also launched a UHC template
letter outlining the link between NCDs and UHC in the lead-up to the UN HLM. Letter
writing is likely to continue to serve as an important tactic for UHC campaigning as
2030 gets closer.

Champion Campaign
This year’s UHC Champion Campaign was crucial in elevating prominent leaders'
voices across various sectors, contributing significantly to the global discourse on UHC.
The campaign strategically engaged a fresh roster of champions, distinct from those inprevious years. Emphasis was placed on involving leaders from sectors not
traditionally associated with UHC and key decision-makers with the ability to influence
UHC initiatives within their respective countries. Established figures in the UHC
community were also engaged to enrich the conversation further and reinforce thecampaign's objectives.
The 2023 campaign marked a record-breaking participation of 87 champions, a 25%
increase from 2022, including prominent figures like WHO Director-General Dr.
Tedros Ghebreyesus, United Nations Secretary-General António Guterres, andMinister of Health for Ethiopia Lia Tadesse Gebremedhin. This approach aimed toencourage immediate action in light of the dire circumstances highlighted in the Global
Monitoring Report and to foster meaningful action on key UHC topics within theirrespective countries.
Two distinct prompts were crafted to resonate with different groups of champions:● Influencers were asked about the steps leaders should take to bridge thehealthcare access gap: In light of the Political Declaration at the High-Level
Meeting on UHC, what meaningful steps should leaders take right now tobridge the gap for the 4.5 billion people lacking access to essential healthservices and the 2 billion people facing financial hardship?
● Government officials were asked about their government's immediate actions toaddress the same issue: In light of the Political Declaration at the High-Level
Meeting on UHC, what meaningful steps will your government take right now tobridge the gap for the 4.5 billion people around the world lacking access toessential health services and the 2 billion people facing financial hardship?
UHC Day 2023 Campaign Report | 24

The champions, including International Health/Development Leaders,Parliamentarians/Policymakers, regional and international Health Advocates, andYouth Champions, represented a broad spectrum. Geographically, they spanned mostcontinents, with significant representation from Africa, Europe and Asia, emphasizing
the global nature of the UHC movement.
The campaign reached 87 champions, categorized as follows:Champion TypeCount

RegionCount

Coalition of Partnerships
Principal Group Members

3

Africa

17

Asia

14

International
Health/Development Leaders

40

Australia/New Zealand2

Parliamentarian/Policymaker

12

Europe37

Ministers of Health3

Latin America

7

UHC Movement Political
Advisors

5

North America

10

UN/WHO Leadership

9Youth Champions

7

Other

8

Total: 87

Total: 87
The UHC Champions Campaign successfully mobilized a wide array of influential
voices, each calling for the support of UHC at local levels to ignite global action. The
campaign's strategic focus on high-level decision-makers and influencers aimed tocreate a ripple effect, influencing policies and actions toward achieving UHC goals by2030. The inclusion of varied voices, from youth champions to international health

UHC Day 2023 Campaign Report | 25

leaders, underscored the universal nature of the UHC movement and its relevanceacross different sectors and regions.
All quote graphics were shared through the @UHC_Day X platform and the UHC Day
microsite. Individual quote graphics can be accessed here. The champions are:● Achim Steiner, Administrator, UNDP
● Hon. Adrian Belîi, Member of Parliament, Moldova & UNITE Member● Dr. Ahmed Al-Mandhari, WHO Regional Director for the Eastern Mediterranean● Alexandra Heumber Perry, Chief Executive Officer, Rare Diseases International● Hon. Dr. Allal Amraoui, Member of Parliament, Morocco & UNITE member● Amy Boldosser-Boesch, Senior Director of Integrated Health Care, Management
Sciences for Health● Amy Pope, Director General, International Organization for Migration● Ana B. Amaya, Board Officer, Health Systems Global● The Rt Hon Andrew Mitchell MP, Minister of State (Development and Africa),
Foreign, Commonwealth & Development Office, UK Government● Anjali Vyas, Joint Secretary, MSSI Pune, Multiple Sclerosis Society of India● Anne-Claire Amprou, Ambassador for Global Health, Ministry for Europe andForeign Affairs, France● António Guterres, Secretary-General, United Nations● Arnold Ronald Anuro, Member, YPCDN-Kenya● Arwa Hany Sharaby, Liaison Officer to the WHO, International Federation of
Medical Students' Associations● Austin Landon, Athlete and Health Messenger, Special Olympics Washington● Barbara Njovo, Athlete and Health Messenger, Special Olympics Zimbabwe● Cary James, CEO, World Hepatitis Alliance● Cathrine Marie Lofthus, Secretary General, The Norwegian Ministry of Healthand Care Services● Hon. Daniel Molokele, Member of Parliament, Zimbabwe & UNITE Member● David Duncan, Athlete and Health Messenger, Special Olympics Jamaica● Denis Godlevskiy, Board Member, Health Advocacy Coalition● Eliana Monteforte, Director, Special Projects, Global Health Council● Emilia Saiz, Secretary-General, United Cities and Local Governments● Filippo Grandi, High Commissioner, UNHCRUHC Day 2023 Campaign Report | 26

● Francesca Colombo, Head Health Division, OECD
● Gabriela Cuevas Barron, Co-Chair of the UHC2030 Steering Committee● Gilmour Borg, Athlete and Health Messenger, Special Olympics Malta● Gina Agiostratidou, T1D Program Director, Helmsley Charitable Trust● Dr. Githinji Githahi, Global CEO, Amref Health Africa● Hamaiyal Sana, Vice-Chair, WHO Youth Council● Hon. Hamida Kibwana, Member of Parliament Kenya & UNITE Member● Hanin Odeh, Chair Elect, NCD Child● Dr. Harjyot Khosa, Regional External Relations Director, International Planned
Parenthood Federation, South Asia Region● Rt Hon Helen Clark, PMNCH Board Chair & Former Prime Minister, New
Zealand● Jagan Chapagain, Secretary General, International Federation of Red Cross and
Red Crescent Societies● James Chau, Goodwill Ambassador for SDGs and Health, World HealthOrganization● Jarbas Barbosa, Director, Pan American Health Organization● Hon. Jean-François Mbaye, UNITE Member & Former Member of Parliament,
France● Joseph Etyang, Programme and GBV Advocacy Officer, LVCT Health● Juan Pablo Uribe, Global Director for Health Nutrition and Population, WorldBank● Dr. Justin Koonin, Co-Chair, UHC2030 Steering Committee● Katie Dain, CEO, NCD Alliance● Prof. Keizo Takemi, Minister of Health, Labour and Welfare, Japan & Member of
the UHC Movement Political Advisory Panel● Kili Christine Amondi, Volunteer, Young Professionals Chronic Disease Network● Kirsten Johnson, President, Fragile X International● Dr. Kumanan Rasanthan, Executive Director, Alliance for Health Policy and
Systems Research, World Health Organization● Laura Awuor, Vice Chair, YPCDN-Kenya● Lia Tadesse, Minister of Health, Ethiopia● Luc Triangle, General Secretary, International Trade Union Confederation● Dr. Maliha Khan, President and CEO, Women Deliver

UHC Day 2023 Campaign Report | 27

● María Fernanda Espinosa Garcés; President of the 73rd Session of the UN
General Assembly (Former Minister of Foreign Affairs; Ecuador) & Member, UHC
Movement Political Advisory Panel● Hon. María José Plaza, UNITE Member & Former Member of Parliament, Ecuador● Marie-Claire Wangari, Chairperson, World Medical Association Junior Doctors
Network (WMA JDN)
● Marina Wainstein, Past Chair Young Nephrologist’s Committee, International
Society of Nephrology● Martin Chungong, Secretary General, Inter-Parliamentary Union (IPU)● Mathilde Forslund, Executive Director Transform Health● Melissa Wanda, Policy & Advocacy Manager, PATH
● Dr. Michael Adekunle Charles, CEO, RBM Partnership to End Malaria● Nakhumicha S. Wafula, Cabinet Secretary for Health, Kenya● Dr. Natalia Kanem, Executive Director, UNFPA● Naveen Rao, MD, Senior Vice President of Health, The Rockefeller Foundation● Neda Milevska Kostova, Immediate Past Chair, International Alliance of Patients’
Organizations● Dr. Pamela Cipriano, President, International Council of Nurses● Hon. Pastor Vera Bejarano, Member of Parliament, Paraguay & UNITE member● Peter Sands, Executive Director, The Global Fund● Philippe Duneton, Executive Director, Unitaid● Poonam Khetrapal Singh, Regional Director of the WHO South-East Asia
● Prasanna Shirol, Co-Founder and Executive Director, ORDI - Organization for
Rare Diseases India● Priya Varadan, Policy Researcher, Disability Rights India● Hon. Ricardo Baptista Leite, UNITE Founder & President, Former MP, Portugal● Ritu Jain, President, DEBRA International● Robert Yates, Global Health Programme Director Chatham House● Dr. Roopa Dhatt, Executive Director, Women in Global Health● Salomon Izere, Media and Communication Officer, YPCDN-Rwanda● Sarah Kline, Co-Founder and CEO, United for Global Mental Health● Sergii Dmytriiev, Executive Director, Health Advocacy Coalition● Smitha Santhakumari Sadasivan, Senior Advisor, Inclusive Health Policy,
Disability Rights India Foundation & MSSI Chennai Chapter

UHC Day 2023 Campaign Report | 28

● Sonia Gaëlle Chedom, Member, YMCA/WHO Youth Council● Hon. Dr. T. Sumathy, Member of Parliament (Lok Sabha), Government of India● Dr. Tedros Adhanom Ghebreyesus, Director-General, World HealthOrganization● Dr. Tlaleng Mofokeng, Special Rapporteur on the right of everyone to theenjoyment of the highest attainable standard of physical and mental health● Dr. Vytenis Povilas Andriukaitis, Former European Commissioner for Health andFood Safety, Special Envoy for Universal Health Coverage for the European
Region, WHO & Member of the UHC Movement Political Advisory Panel● Yacine Djibo, Founder & Executive Director, Speak Up Africa● Yewo Grace Gondwe, Program Advocacy Coordinator, Malawi Sexual
Reproductive Health and Rights Alliance● Zahedul Islam, Director, Treatment, Procurement, Supply Management, ICF“Alliance for Public Health”● Dr. Zsuzsanna Jakab, WHO Acting Regional Director for the Western Pacific● Hon. Zaza Lominadze, Member of Parliament, Georgia & UNITE member

V. Campaigner Activities
Government Engagement
High-level government engagement was a core objective of the 2023 campaign.
Approximately 14 governments marked 12.12 by reinforcing their pledge to Health For
All, similar to the 16 government engagements reported on 12.12.22. Engagements
spanned regional and local levels and took the form of public declarations, newpolicies and programs, and other activities Engagements demonstrate a broad swathof support for UHC and mark meaningful progress toward achieving Health For All by2030.
Notable engagements include:● Nigeria launched the Nigerian Health Sector Renewal Investment Initiative(NHSRII). The initiative will leverage the country's Basic Health Care Provision
Fund (BHCPF), in partnership with state governments and development
partners, in a transformational sector-wide approach programme to improve
UHC Day 2023 Campaign Report | 29

health outcomes. The Coordinating Minister of Health and Social Welfare, Prof.
Muhammad Ali Pate, the management of the Ministry with the World HealthOrganization (WHO), and other partners also staged a walk to commemorate
the 2023 Universal Health Coverage Day. This initiative was designed to create
public awareness of the need to prioritize health.
● The Lusaka Agenda was launched, marking the culmination of a 14-monthprocess of engagement that included multi-stakeholder dialogues in Addis
Ababa, Ethiopia (14 June), Wilton Park, UK (4-6 October) and Lusaka, Zambia(26 November). Building from existing efforts, it captures consensus around five
key shifts for the long-term evolution of Global Health Initiatives (GHIs) – andthe wider health ecosystem – and highlights a number of near-term priorities tocatalyze action. The Lusaka Agenda provides a foundation for coordinatedaction to support the five shifts, and a path towards a joint long-term vision ofdomestically-financed health systems and UHC that leaves no one behind. It
was launched with accompanying messages of support from MOH/MOFs in
Ghana, Indonesia, Norway, Japan, Canada, and the UK.

Global Activity Heatmap
The UHC Day Global Activities Heatmap remains a key resource for UHC campaigners
and indicates the strength of the UHC Day movement globally. As in previous years,
the Heatmap featured a diverse collection of organic UHC Day activities, representing
actions taken by civil society organizations, NGOs, think tanks, andacademic/professional associations and networks.

UHC Day 2023 Campaign Report | 30

This year, 110 activities across 39 countries were featured, comparable to 2022,
which featured 111 activities across 41 countries. Several events were co-hosted bythree or more organizations, marking a positive sign of collaboration across the UHC
space. Campaigners engaged with UHC Day by hosting in-person and virtual eventsand organizing social media campaigns.
Social media campaigns were especially popular this year, including two events held
on interactive platforms (Instagram Live, X). This could indicate a shift in how UHC
advocates worldwide prefer to engage in UHC Day and demonstrates the continued
importance of social media for UHC advocacy and communications.
Activity TypeCount

RegionCount

Host an in-person event

20

Africa43

Host a virtual event

25

Asia

31

Australia/New Zealand

1

Europe

19

LATAM

2
14

Host a hybrid event (in-person 12& virtual)
Organize a social media
campaign

32

Publish new content or data

5

North America

Host an event, organize asocial media campaign, andpublish new content or data

16

Total: 110

Total: 110

UHC Day 2023 Campaign Report | 31

Event and Activity Highlights

FP2030, in partnership with Knowledge SUCCESS,
PAI, and Management Sciences for Health (MSH),
hosted a webinar for the Asia and Pacific Regions toshare learnings and concrete examples of countrylevel initiatives to streamline family planning in UHC
strategies and policies.

Pathfinder hosted a webinar for ministry of healthofficials from the Democratic Republic of the Congo,
Uganda and Bangladesh to share their experiences,challenges, lessons, and recommendations on how
best to accelerate progress toward achieving UHC in
their regions.

Members of the African
Leaders Malaria Alliance
Youth Advisory Council
from across the region
shared video messages
on social media urging
the global community totake action on UHC toensure Health For All.

UHC Day 2023 Campaign Report | 32

Transform Health held an interactive “Tweetathon” to amplify the critical role ofdigital health to achieve Health for All and underscore actions the global community
can take to harness digital health for UHC.

The Global Network of People Living w/ HIV(GNP+) hosted a webinar to discuss ways toaccelerate access to comprehensive healthservices for people living with HIV in West
Africa, including engaging communities –
especially vulnerable people – in healthdecision-making.

Self-Care Trailblazer Group hosted a "12 Days
of UHC" digital campaign in the run-up to UHC
Day, sharing short videos from UHC
stakeholders focused on each of the eightaction areas from the UHC2030 Action Agenda
and tied to self-care.

UHC Day 2023 Campaign Report | 33

The George Institute for Global Health held avirtual debrief to reflect on the outcomes of
COP28 climate conference, exploring whether
the conference created an enabling
environment for inclusive participation anddecision-making around climate and health toadvance progress toward UHC.

Media and Reports
Despite a crowded media landscape saturated with news of the COP28 climate
conference and ongoing coverage of the conflict in Gaza, UHC Day garnered significant
media coverage including earned media, blogs, editorials, press releases, statements,and journal articles. Articles shared highlights from the UN HLM on UHC and amplified
calls for urgent action at local, regional, and global levels to deliver on Health For All
by 2030. Media highlights include:● Peter Sands, Executive Director of The Global Fund, authored a piece in Forbes
celebrating the launch of Nigeria’s Health Sector Renewal Investment Initiative
and applauding the country for stepping up its budget commitments towards
UHC in Nigeria.
● The Telegraph covered calls from the Royal College of Nursing, the UK’s
largest nursing body, to increase international aid spending to bolster the global
health workforce and deliver on the UK’s commitment to UHC by 2030.
● Leaders from the Community Health Impact Coalition and Last Mile Healthpenned an op-ed in Devex highlighting the critical role that community healthworkers play in delivering essential health services and calling for investments
in strong national health systems.
● PMNCH issued a commentary urging governments to prioritize Health For All
and listen to the needs of their people, particularly the most vulnerable andmarginalized.
● UNITE published an article on its website outlining the role parliamentarians
can play in harnessing digital health for progress on UHC based on findings

UHC Day 2023 Campaign Report | 34

from its new policy brief, “The Role of Parliamentarians in Supporting Digital
Health Transformation.”● WHO issued a media release highlighting a new series of articles, “Quality ofCare,” published in The British Medical Journal, in collaboration with The
World Bank.
This year’s UHC Day also saw the publication of several significant reports on UHC,
including by the WHO and its regional offices. Reports built and expanded upon the2023 Universal Health Coverage (UHC) Global Monitoring Report, highlighting key
policy, funding, and delivery challenges in the implementation of UHC in various
regions. Below is an overview of notable reports.
● WHO released its annual Global Health Expenditure Report, revealing grossinequities between high- and low-income countries in public health spending,despite an overall increase globally. The report underscores the urgent need forgovernments to prioritize investments in UHC at the country level.
● The WHO Western Pacific Region (WPR) launched a report titled “Progress
towards universal health coverage: monitoring financial protection in theWestern Pacific Region,” drawing attention to the catastrophic health expenses
faced by families in the WPR.
● WHO Europe issued a comprehensive report summarizing the findings of a new
study on financial protection in 40 countries in Europe. It finds that out-ofpocket health spending is contributing to financial hardship and unmet needs innearly every country, especially among low-income households.
● UHC2030 released a synthesis report on the state of UHC commitments
globally, designed to serve as a political, country-focused and action-oriented
tool to complement the Global Monitoring Report. It outlines key gaps in action
on UHC, including around gender equality, funding levels, and more.
● Global Mental Health Action Network launched a new report, “Mental Healthand Universal Health Coverage: From Commitments to Action,” highlighting thepivotal commitments made by governments at the UN HLM on UHC andproviding a roadmap for meaningful action and progress to integrate mental
health in UHC efforts.

UHC Day 2023 Campaign Report | 35

VI. Conclusion and Future Recommendations
UHC Day 2023 built on previous campaigns’ successes and introduced several newelements to expand reach and drive tangible actions toward Health For All. As the
movement continues to grow, the campaign is increasingly focused on targeting
audiences beyond the health sector – engaging youth in particular – and driving action
at the local, regional and national levels through an expansion of resources to help
campaigners reach their leaders.
The 2023 campaign also marked the tenth anniversary of UHC Day. Looking ahead,2024 presents a fresh opportunity to take stock of campaign successes over the last
decade and explore new avenues for in-person and digital communications andadvocacy around Health For All.
Drawing on lessons from 2023 and previous years, below are key recommendations
for future campaigns, including around audiences, tactics, and channels, to help driveincreased political action on UHC.
Audiences
Early iterations of the UHC Day campaign typically targeted broad audiences to build
widespread awareness of the need for UHC globally. Following shifts in the UHC
political landscape, recent years’ campaigns have increasingly focused on engaging
specific champion groups, including youth and policymakers, to drive action on UHC
commitments at the country level.
Further engagement with influential stakeholders in the health sector and beyond
could support enhanced political mobilization efforts and attract new champions. Keytarget audiences could include:
1. Parliamentarians: Building on progress in 2023, dedicated and regular
engagement with parliamentarians and parliamentary networks could help
bring increased attention to UHC and inspire the implementation of UHC
commitments. 2024 is poised to be one of the most significant election years inrecent history, with more than half the world's population slated to vote in over
70 countries. The campaign could play a central role in raising awareness of the
UHC Day 2023 Campaign Report | 36

critical need for policies and funding in support of UHC, targeting new andincumbent policymakers through digital outreach, events, and otheropportunities.
2. Climate and Broader SDG Advocates: Coordination with SDG advocates andmilestones outside of the global health sector could help ensure that UHC rises
to the top of global agendas and position UHC as the umbrella for key global
issues. Close engagement with climate advocates is likely to be especiallycritical, as the impact of climate change on health continues to worsen.
Engagement could include enhancing the campaign’s presence at and aroundkey high-profile climate and SDG-focused convenings (e.g., COP, UNGA) andbetter leveraging other awareness days (e.g., World TB Day).
3. Youth: Strengthened partnerships with youth groups, including the WHO YouthCouncil’s Working Group on UHC, could help shed new light on the uniquebarriers young people face accessing essential health services and generate
youth-focused UHC policies and commitments. The campaign should continue
to build relationships with existing youth networks and adapt campaign
resources and events to better respond to their needs.
Tactics
Since its inception, the UHC Day campaign has used a variety of tactics to drive issue
salience for UHC and to support campaigners in building and expanding the Health for
All movement – including publishing toolkits, resources, and advocacy letter
templates, amplifying key messages from champions, holding events, and offering
microgrants, among other approaches. Activities are informed by the UHC Day
Coordination Group (CG) and two subgroups (SGs); this advisory group comprises key
organizations in the UHC space, alongside the core campaign secretariat. Thematic
resource development typically occurs in spring and summer, followed by champion
outreach and events around the end of the year.
As the campaign seeks to refocus its engagement with priority audiences – especiallyhigh-level policymakers – new tactics, voices, and planning processes may bring fresh
momentum to the campaign and help foster a new sense of urgency for action on UHC.
Key tactics could include:

UHC Day 2023 Campaign Report | 37

1. Leveraging the campaign’s convening power: Building on the Town Hall in
2023, the campaign could explore further opportunities to leverage its
convening power to create spaces for meaningful dialogue between community
advocates and policymakers. Social participation remains critical to thesuccessful implementation of UHC reforms; convening key stakeholders andcommunity members through events, panels, and virtual activities could help
create an enabling environment for inclusive policies and generate stronger
UHC commitments and investments.
2. Expanding letter-writing initiatives: This year’s letter-writing workshop andtemplate helped build initial momentum and support for letter-writing as a UHC
advocacy tool, resulting in several hundred letter template downloads. As thecampaign seeks to increase political mobilization efforts – around UHC Day andat key moments throughout the year – it should explore opportunities to morestrategically leverage letter-writing as a simple yet impactful tactic to advance
UHC messaging and reach target audiences. Alternative formats andapproaches, like a shared sign-on letter, could help make new initiatives more
inclusive and easier to measure than a template letter.
3. Prioritizing early outreach: To increase high-level participation in UHC Day, thecampaign should prioritize early and focused outreach to key stakeholders
further in advance of 12.12. Earlier outreach would help the campaign cultivate
stronger relationships with champions, potentially leading to opportunities forco-creation and partnership around UHC-related events and activities timed to
UHC Day in December or at key country-level milestones as relevant.
4. Including new voices in planning: Following political shifts in 2023/2024 andin the lead-up to 2030, the campaign could take steps to expand and revamp its
approach to planning through existing CG and SG advisory groups. New voices,
representatives, and consultative processes, including with key WHO
stakeholders, could help inform new campaign directions, broaden reach, andstrengthen the campaign’s relationship with key institutions and networks (e.g.,parliamentary groups, youth and climate committees, etc.).
Channels
Digital engagement on X has been a core pillar of the UHC Day campaign over the last
10 years, enabling the campaign to amplify messages to broad audiences, share news

UHC Day 2023 Campaign Report | 38

and resources, and promote partner content. Despite decreases in X’s overall user baseand challenging changes to its algorithm, social listening shows that 90-95% of all
online UHC-centric conversations still happen on X (though at a reduced volume).
As the UHC Day campaign looks to increase online engagement and reach priority
audiences, new digital approaches are needed to maintain the campaign’s relevance ina changing digital landscape. Key strategies could include:
1. Prioritizing video content: X’s algorithm has put a greater emphasis on video
content. In lieu of paying for X premium, the campaign could consider
developing new video assets to help break through the clutter, including bytransitioning static quote graphics to videos.
2. Diversifying platform use: Expanding the UHC conversation onto otherplatforms such as Instagram, LinkedIn and TikTok could help reach newaudiences, prompt meaningful dialogue, and further amplify key campaign
messaging. These platforms have continued to grow in the wake of X’stransformation and are becoming more prominent spaces for online advocacy.
3. Continuing to grow Substack: In 2023, Substack served as a central
communications hub for campaigners and enabled direct communication withadvocates beyond social media. This will be an important resource to invest inand continue to scale up in future years, including by growing the subscriber list,
increasing the posting cadence, and better leveraging Substack’s features (e.g.,
blog-style posts, comments and replies on emails, etc.).
4. Increasing posting cadence around key milestones: To create a drumbeat ofsupport for UHC throughout the year, the campaign should take steps topromote UHC-related news on its channels on a more frequent basis – not justaround 12.12. Amplifying relevant developments, especially positive policy andfunding announcements at country and regional levels, could help energize thecampaign’s core audience and maintain relevance in a crowded landscape.
With just six years until the 2030 Sustainable Development Goals deadline, urgent
political action is needed to protect the fundamental right to health for everyone,
everywhere. As the campaign continues to navigate a complex landscape of competing
priorities, adapting and innovating its communication and advocacy strategies isessential to ensure that UHC remains at the forefront of global decision-making.

UHC Day 2023 Campaign Report | 39