BEST PRACTICES RECOGNITION
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Frost & Sullivan is a leading 57-year-old market research and consulting ﬁrm that tracks multiple industries
including automotive, healthcare, information and communication technology, and more. Headquarteredin Santa Clara, California, Frost & Sullivan employs 1,800 analysts and has oﬃces in over 40 countries.

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The Frost & Sullivan Best Practices Awards have recognized exemplary achievements within a multitude ofindustries and functional disciplines for the last 18 years. Frost & Sullivan conducts best practices research
to properly identify unmatched innovation and leadership among companies, products, processes, andexecutives.
Receiving the Frost & Sullivan New Product Innovation Award is a compelling third-party validation of acompany's growth strategy and execution. Shimadzu’s Best Practices Award is a strong indicator toemployees, investors, customers, and the public that Shimadzu has superior products and solutions in theﬂuorescence surgical imaging for breast cancer market.

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Frost & Sullivan’s independent analysis identiﬁes Shimadzu as a trendsetter inintraoperative near-infrared ﬂuorescence imaging systems, speciﬁcallybecause it brings innovation in surgical treatment. Supported by thecompany’s stellar reputation in medical imaging modalities, NIRF LIGHTVISION
is expected to experience wide adoption as a surgical tool for breast cancer,
while eﬀorts are well underway for the technology to serve other anatomical
regions in the future.

2018

APAC FLUORESCENCE SURGICALThe company is acting on its promise to signiﬁcantly inﬂuence real-world
IMAGING FOR BREAST CANCERNEW PRODUCT INNOVATION AWARD
healthcare challenges with real-time medical imaging technologies thatsurgeons can rely on to locate lymph nodes, lymphatic vessels, and tissues
precisely. This system shortens surgical procedure time frames, leading Frost & Sullivan to conclude thatShimadzu is on the right path for continuing its market expansion.

For its strong overall performance, Shimadzu is recognized with the 2018 Frost & Sullivan New ProductInnovation Award in the breast cancer ﬂuorescence surgical imaging industry.

© 2018 Frost & Sullivan“We Accelerate Growth”B��� P�������� A���� A������� F�� S�������

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The New Product Innovation Award isabout ﬁnding a productive outlet forcreativity and consistently translatingideas into high-quality products thathave a profound impact on thecustomer.

This award is in recognition of thecompany’s success and its ability toattain this position through its highperformance and technologicallya d v a n c e d p r o d u c t s . I n n o v a ti v ecompanies translate creativity into
new ideas that have a profound
impact on the customer.

Frost & Sullivan’s 360-degree
research methodology represents theanalytical rigor of our research
process. It oﬀers a 360-degree viewof industry challenges, trends, andissues by integrating all seven of
Frost & Sullivan's researchmethodologies. Too often companies
make important growth decisions
based on a narrow understanding of
their environment, leading to errorsof both omission and commission.

For the New Product Innovation Award,
Frost & Sullivan analysts independently
evaluate two key factors—NewProduct Attributes and Customer
Impact—according to the criteria
identiﬁed below.

Criterion 1: Match to Needs
Criterion 2: Reliability
Criterion 3: Quality
Criterion 4: Positioning
Criterion 5: Design

Customer Impact
Criterion 1: Price/Performance Value
Criterion 2: Customer Purchase Experience
Criterion 3: Customer Ownership Experience
Criterion 4: Customer Service Experience
Criterion 5: Brand Equity© 2018 Frost & Sullivan

COMPETITIVEPOSITIONING

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New Product Attributes

New ProductInnovation

DANBR

Ultimately, growth in any organization
depends upon continually introducing
new products to the market andsuccessfully commercializing
those products. For these dual
goals to occur, a company must bebest-in-class in three key areas:
understanding demand, nurturing
the brand, and diﬀerentiating fromthe competition.

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Successful growth strategies arefoundedonathoroughunderstanding of market, technical,
economic, ﬁnancial, customer, bestpractices, and demographic analyses. The integration of these researchdisciplines into the 360-degree research methodology provides an evaluation
platform for benchmarking industry players and for identifying those
performing at best-in-class levels.

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Kazuyuki MiyaoAssistant Area Manager, Medical Systems Division
Shimadzu Corporation+81.3.3219.5576
miyao@shimadzu.co.jp“We Accelerate Growth”