FY2023
June 14, 2023

3Q

TSE Growth 4934
Premier Anti-Aging Co., Ltd.
FY2023 3Q Results Briefing Material

INDEX

01

FY2023 3Q Results

02

FY2023 Revised Forecast

03

Initiatives for FY2023 4Q and Onward

04

Appendix© 2023 Premier Anti-Aging, Co., Ltd.

2

01 FY 2023 3Q Results© 2023 Premier Anti-Aging, Co., Ltd.

3

01. FY2023 3Q Results

Statement of income (year-on-year) Grew sales for CANADEL and clayence, but overall decline, as not enough to cover DUO sales decline In addition to the decline in gross profit due to the decrease in sales, the operating profit was almost
flat due to the recording of inventory valuation loss
(Millions of yen)

FY2022
1Q-3Q

FY2023
1Q-3Q

Increase/(decrease)% change

25,896

20,609(5,287)(20.4％)

ＬMail order/EC

17,86814,439(3,429)(19.2％)

ＬWholesale

7,116

4,688

(2,427)(34.1％)

911

1,481

569

62.5％

Operating profit

1,957

42

(1,914)(97.8%)

Operating profit margin
(%)

7.6%

0.2%

－

(7.4pts)

Ordinary profit

2,141

43

(2,098)(98.0％)

Profit (loss)
attributable to ownersof parent

1,222

(153)

(1,375)－Net sales

ＬOthers© 2023 Premier Anti-Aging, Co., Ltd.

4

01. FY2023 3Q Results

Statement of income (quarterly comparison)

 3Q sales fell by 7.5% compared to 2Q results, mainly due to a decline in mail order/EC sales Recorded an operating loss due to a decrease in gross profit caused by a decrease in sales and theposting of inventory valuation loss
(Millions of yen)

FY2022
3Q

FY20224Q

FY2023
1Q

FY20232Q

FY20233Q% changefrom lastquarter

7,926

8,015

7,391

6,867

6,351

(7.5％)

Ｌ Mail order/EC

5,470

6,281

5,055

5,261

4,122

(21.7％)Ｌ Wholesale

2,192

1,266

1,929

1,172

1,586

35.3％

Ｌ Others

263

467

406

432

642

48.3％

Gross profit

6,162

5,967

5,747

5,421

4,516

(16.7％)

SG&A expenses

6,453

5,510

5,991

5,068

4,582

(9.6％)

Ｌ Advertising expenses

3,678

2,718

3,045

2,430

1,809

(25.5％)Ｌ Outsourcing

1,384

1,388

1,248

1,252

1,205

(3.8％)

Ｌ Payroll and allowances

302

304

325

293

430

46.7％

Ｌ R&D

115

122

127

102

146

42.7％

Ｌ Others

972

976

1,244

988

954

(3.5％)

(290)

456

(244)

353

(66)

－

(3.7％)

5.7％(3.3％)

5.1％(1.0％)(6.1pts)

Ordinary profit (loss)

(180)

430

(224)

320

(51)

－

Profit (loss) attributable toowners of parent

(138)

202

(198)

172

(127)

－

Net sales

Operating profit (loss)
Operating profit margin (%)© 2023 Premier Anti-Aging, Co., Ltd.

5

01. FY2023 3Q Results

Advertising expenses
 Reduced ad spending as a proportion of net sales compared to the same period last year from 39.4% to35.3%. Controlling advertising investment while assessing the relationship between CPO and LTV
 CPO had been rising but settling down now and seeing recovery in new customer acquisition
 Continue to promote ad spending on brands maintaining a good CPO/LTV relationshipCPO for mail order/EC and number ofBreakdown of cumulative 1Q-3Q advertising expenses

clayence

cf. Net sales to ad expenses (quarterly)

new customer acquisition

CANADEL2Q）35.4％➡3Q）28.5％）

DUO
OthersCPO(Millions of yen)

10,201
Other
TVCM

7,285
Other
TVCM

CAC

CAC
8

FY2022

FY2023

1Q-3Q

1Q-3Q

9 10 11 12 1

1Q

2Q

2

3

3Q

FY2022

4

5

6

4Q

7

8

9 10 11 12 1

1Q

2Q

2

3

3Q

4

FY2023© 2023 Premier Anti-Aging, Co., Ltd.

6

01. FY2023 3Q Results

Balance sheet (comparison with end of FY2022)

 Venex balance sheet incorporated from 2Q. Increase in non-current assets and liabilities
 Increase in non-current assets caused by goodwill of 547 million yen associated with the acquisition ofVenex
 Increase in non-current liabilities caused by an increase in long-term borrowings of 741 million yen(Millions of yen)

FY2022

FY2023
3Q

Increase/(decrease)% change

12,30013,262961

7.8％

11,516

11,328(187)(1.6％)

783

1,933

1,149

146.7％

3,952

5,079

1,126

28.5％

3,220

3,522

301

9.4％

731

1,557

825

112.7％

Total net assets

8,348

8,182

(165)

(2.0％)

Total liabilities andnet assets

12,30013,262961

7.8％

Equity ratio (%)

67.9％

61.7％

－

(6.2pts)

Total assets
ＬCurrent assets
ＬNon-current assets

Total liabiliites
ＬCurrent liabilities
ＬNon-current liabilities© 2023 Premier Anti-Aging, Co., Ltd.

7

02 FY2023 Revised Forecast© 2023 Premier Anti-Aging, Co., Ltd.

8

02. FY2023 Revised Forecast

FY2023 Revised forecast

 Revised sales forecast downward mainly due to review of DUO and clayence forecasts
 In addition to the downward revision of sales, an inventory valuation loss was recorded in the third
quarter. We expect an operating loss as we will incorporate the occurrence of a partial valuation loss oninventories in the fourth quarter(Millions of yen)

FY2022
Actualresults

FY2023
Previous
forecast

FY2023
Revisedforecast

Increase/(decrease)% change

Net sales

33,911

30,00026,500△3,500△11.7％

Operating profit (loss)

2,414

1,500

(720)

△2,220－Operating profit margin (%)

7.1%

5.0％

－

－

－

Ordinary profit (loss)

2,572

1,520

(710)

△2,230－

Profit (loss) attributable toowners of parent

1,424

820

(720)

△1,540

－

(A)

(B)

(B)－(A)(B)÷(A)© 2023 Premier Anti-Aging, Co., Ltd.

9

03 Initiatives for FY2023 4Q and Onward© 2023 Premier Anti-Aging, Co., Ltd.

10

03. Initiatives for FY2023 4Q and Onward

Skin care business: DUO

 As the No. 1 brand* in cleansing sales for four consecutive years, we will continue to refine the brandand aim to turn around sales
Quarterly net sales of DUO

Topics in 3Q(Millions of yen)

 The overall cleansing market continues to shift frombalm to oil formulations. Decrease in sales due tocontinued outflow to low-priced balm products
 Despite continued declines, achieved status as No. 1*
brand in cleansing sales for four consecutive years
Initiatives for 4Q and onward

Mail order/EC

Wholesale

Others

10,000

9,000
8,000
7,000
6,000
5,000
4,000
3,000

 Increase ad spending with awareness of LTV andaim at maximizing new customer acquisitions
 Strengthen measures around influencers
 Continue to focus on retail store sales activities

2,000
1,000
0

1Q

2Q

3Q

FY2021

4Q

1Q

2Q

3Q

FY2022

4Q

1Q

2Q

3Q

FY2023(including store visits) to improve visibility in stores Launch product in collaboration with Disney togenerate buzz and gain new customers
 Release matcha (green tea) balm to meet inbounddemand* Share ranking survey by cleansing brand by TPC Marketing Research Co., Ltd. (target period: April 2019 to March 2023 / survey period June 2023)© 2023 Premier Anti-Aging, Co., Ltd.

11

03. Initiatives for FY2023 4Q and Onward

Skin care business: CANADEL

 Solid sales growth for highly appealing quasi-drug products, “Premier Barrier Fix” and “Premier White”
 Aim to maximize new customer acquisitions by deploying the quasi-drug “Premier Lift” through mailorder/EC channels
Topics in 3Q

Quarterly net sales of CANADEL

 Solid sales growth mainly for highly appealing quasidrug products, “Premier Barrier Fix” and “PremierWhite”
 Good CPO/LTV relationship showing steady increasein new customer acquisitions

Mail order/EC

2,000
1,800
1,600
1,400

 Redevelop “Premier Lift” as quasi-drug products,

1,200

new customer acquisitions

Others(Millions of yen)

Initiatives for 4Q and onward
and release to mail order/EC channels to maximize

Wholesale

1,000
800
600
400
200
0

CANADEL Premier Lift
Quasi-drug product Medicated Premier Lift

1Q

2Q

3Q

FY2021

4Q

1Q

2Q

3Q

FY2022

4Q

1Q

2Q

3Q

FY2023© 2023 Premier Anti-Aging, Co., Ltd.

12

03. Initiatives for FY2023 4Q and Onward

Hair care business: clayence Better communication with customers led to upward trend in retention rate Aim to grow as a comprehensive hair care brand by introducing quasi-drug foamy gray hair color anddeveloping a scalp care series
Topics in 3Q
 The relationship between CPO and LTV deteriorated,and new acquisitions were restrained, resulting in a
temporary slowdown in sales growth Rising retention rate resulting from strengthened
communications about product features and proper
usage instructions, thus counteracting usability issues
often experienced with color treatments Achieved No. 1* in color treatment sales within a yearof its release. Steady progress in market penetration
Initiatives for 4Q and onward LTV on the rise due to proactive cross-selling measures,and strengthen new customer acquisitions again
 Aim to grow as a comprehensive hair care brand by
introducing quasi-drug foamy gray hair color anddeveloping a scalp care series

New line "Scalp Care Series"* “Survey on hair color treatment” (sales by brand) TPC Marketing Research Co., Ltd. (target period: July to December 2022)© 2023 Premier Anti-Aging, Co., Ltd.

13

03. Initiatives for FY2023 4Q and Onward

Inner care business and vitamin skincare brand Nurture brands in newly entered inner care business with a close eye on investment impacts
 Launch an “aggressive” vitamin skin care brand that focuses on high purity, high penetration, and highconcentration, with carefully selected vitamin C from over 70 types and add α that enhances C
Inner care business Determine investment timing with a focus on
investment efficiency
 Measures planned for July to improve X’s LTV

C+mania The number of consumers with high information literacy is
increasing due to the influence of professional beauty
knowledge and beauty medicine obtained from SNS.
Focusing on the vitamin C market, which has excellent
effects on all kinds of skin problems
 Launched the owned media "Vitamin C Study Group" inadvance, aiming to develop the brand while presenting thescientific basis of the effects and efficacy of vitamin C© 2023 Premier Anti-Aging, Co., Ltd.

14

03. Initiatives for FY2023 4Q and Onward

Recovery business: Venex

 Venex marked its first financial results after joining the Premier Anti-Aging Group, posting record sales
and profits since its founding Continue to take actions to realize integration effects at an early stage
Topics in 3Q
 Major growth in sales capacity by strengthening
flagship product brands and optimizing inventory
management
 Continued expansion of track record through usage byathletes and teams in the top leagues of various sports
Initiatives for 4Q and onward
 Expand sales as certified general medical devices
in compliance with standards set by the Ministry of
Health, Labor and Welfare Utilize Prmier Anti-Aging’s marketing strategies
and link to PR activities featuring top athletes andcelebrities© 2023 Premier Anti-Aging, Co., Ltd.

15

03. Initiatives for FY2023 4Q and Onward

Number of cross-selling customers
 Active CX promotions underly ongoing rise in cross-selling ratio

Number of customers who subscribe to two or more products and the relevant ratio

14.1%

Number of customers who subscribe to two or more products
Ratio of customers who subscribe to two or more products

9.7%

100,000
people

1Q

2Q

3Q
FY2020

4Q

1Q

2Q

3Q

FY2021

4Q

1Q

2Q

3Q
FY2022

4Q

1Q

2Q

3Q

FY2023

Note: The number of customers who subscribe to two or more products refers to customers who are purchasing two or
more product categories (e.g., balms and serums) on a regular basis.

© 2023 Premier Anti-Aging, Co., Ltd.

16

03. Initiatives for FY2023 4Q and Onward

Sustainability initiatives
 Toward realization of a sustainable society and improved corporate value, we formulated our “Basic
Sustainability Policy” and identified “Materiality”
Basic Sustainability Policy

Enabling unique pathways through life
Untether time.
As humanity approaches the era of 100-year live spans, we aim to create a world
where every individual can pursue new challenges with confidence and curiosity, freefrom preconceived notions of age and gender.
Working together with our stakeholders, we will think outside the square to provide
unique value that can change the world, addressing social issues for a brighter,sustainable future.

Materiality
Contribution to
global environmental
conservation

Pursuing anorganizational culturethat grows up
together

Improvingwell-being

Pursuit of prosperity that anti-aging brings

Providingunique value

Strengthening
governanceCorporate foundations© 2023 Premier Anti-Aging, Co., Ltd.

17

03. Initiatives for FY2023 4Q and Onward

Transformation into an anti-aging company
 Entered inner care and recovery businesses to realize our goal to become an anti-aging company
 Strive to be an anti-aging company offering comprehensive solutions to diverse customer concerns andneeds
・DUO brand・CANADEL brand・C+mania brand

Mail order/
EC salesCleansingbalm

１Skin Care
Business・clayence brand2

Anti-Aging
Platform

Hair Care
Business

3

Inner
Care
Business

4
Future businessdevelopment
Future businessarea 2development
area 1・SINTO brand・X brandRecoveryBusiness

・Venex brand© 2023 Premier Anti-Aging, Co., Ltd.

18

04 Appendix© 2023 Premier Anti-Aging, Co., Ltd.

19

04. Appendix

Company Profile
Name

Premier Anti-Aging Co., Ltd.

Established

December 2009

Head office

Toranomon Hills Mori Tower 8F, 1-23-1 Toranomon, Minato-ku, Tokyo

Board
members

Kiyoshi Matsuura, President
Koji Kawabata, Director and Managing Executive Officer
Yoichiro Ito, Director and Managing Executive Officer, CFO
Takahiro Toya, Director and Executive Officer
Takuyuki Fukumoto, Independent Outside Director
Sakiko Sakai, Independent Outside Director
Motoyasu Ishihara, Independent Audit and Supervisory Board Member
Akira Ide, Independent Audit and Supervisory Board Member
Yosuke Kondo, Independent Audit and Supervisory Board Member
Keigo Uemura, Executive Officer
Kiyoshi Iwakawa, Executive Officer
Yuka Uehara, Executive Officer

Consolidated
number of
employees

249 (as of April 30, 2023)

Line ofbusiness

Planning, development, import/export, mail-order/EC, wholesale
and retail business of cosmetics and health food products

Group
companies

Premier Wellness Science Co., Ltd.
Premier Anti-Aging (Shanghai) Co., Ltd.
Venex Co., Ltd.
© 2023 Premier Anti-Aging, Co., Ltd.

20

04. Appendix

Business Philosophy

Time is fleeting, and it passes equally,
whether you are young or old.
Hours become days, days become the future.

Unleashing TimeWe want to be an integral part of people’s time.
By offering an exceptionally “unique value,”
we want to enrich people’s lives and change the future.
Let us unleash your future.

© 2023 Premier Anti-Aging, Co., Ltd.

21

04. Appendix

Corporate History
2009・－ December: Established Premier Anti-Aging Co., Ltd. in Toranomon, Minato-ku, Tokyo
2010・－ February: Started sales of cosmetic products with the launch of the DUO brandand began selling The Cleansing Balm through Mail-order/EC service

2012・－ July: Relocated the head office to Roppongi Hills Keyakizaka Terrace

2018・－ September: Started airing TV commercials (featuring KinKi Kids, a popular male duo), the first such ad for DUO
2019・－ April: Launched the CANADEL brand, an aging care brand for adults－ October: Cumulative sales of the DUO “The Cleansing Balm” series exceeded 10 million units

2020・－ March: Relocated the head office to Toranomon Hills Mori Tower－ September: Launched “sitrana,” a new brand for sensitive skin

－ September: Started airing the first round of TV commercials for CANADEL (featuring actress Ryoko Yonekura)－ October: Launched “immuno,” a new organic cosmetic brand－ October: Listed on the Tokyo Stock Exchange Mothers market－ December: Established Premier Wellness Science Co., Ltd.

2021・

－ February: Established Premier Anti-Aging (Shanghai) Co., Ltd.

2022・－ March: Launched the “clayence” hair care brand－ April: Launched “DUO MEN,” a men’s skin care brand－ August：Cumulative sales of the DUO “The Cleansing Balm” series exceeded 40 million units－October：Started airing the first round TV commercials for clayence (featuring actress Rei Dan)

2023・

－ January: Launched the “SINTO” inner care brand－ January: Venex Co., Ltd. became a consolidated subsidiary－ February：Launched the “X” inner care brand© 2023 Premier Anti-Aging, Co., Ltd.

22

04. Appendix

Key Brands and Sales Composition Ratio Skin care brands “DUO” and “CANADEL” and hair care brand “clayence” drove sales

SKIN CARESKIN CARE Main brand since our founding.
Has driven sales for ourcompany as a pioneer in thecleansing balm market.

 Launched February 2010.

Sales composition
ratio*265％

 Offering 30 SKUs*1

 Being nurtured as the second
key brand after DUO.
Addresses needs ofcontemporary womenby saving time.
 Launched April 2019.
 Offering 7 SKUs*1

Sales composition
ratio*2

21％

HAIR CARE

 Applying brand nurturing know-how gained throughDUO and CANADEL.
 Home hair care brand that
Sales composition
focuses on young generation
ratio*2with graying hair.
 Launched March 2022.
 Offering 6 SKUs*1

9％*1: SKU refers to the number of regular products as of April 30, 2023, excluding limited editions and different sizes *2: Calculated based on FY2023 3Q net sales.

© 2023 Premier Anti-Aging, Co., Ltd.

23

04. Appendix

Net sales by channel

 In mail-order sales, sales decreased due to a decline in new customer acquisition due to restraint on
advertising investment
 Wholesale sales recovered slightly in a quarterly comparison due to the seasonality of shelf replacement(Millions of yen)
12,000Net sales by channel
Mail order/EC
Wholesale
Others (including overseas subsidiary)

10,000

8,000
25%
27%

6,000

35%
18%

33%

16%
28%
26%

32%
21%
18%

4,000

17%

22%

0

13%

13%

85%

85%

1Q

2Q

82%

76%

4Q

1Q

81%

75%

2Q

3Q

76%

67%

70%
64%

62%

78%

78%
68%

68%

77%
65%

76%

3Q

FY2019FY2020

4Q

1Q

2Q

3Q

FY2021

4Q

1Q

2Q

3Q

FY20224Q

1Q

2Q

FY2023Mail order/EC

71%

21%

2,000

25%

23%

Wholesale17%

3Q© 2023 Premier Anti-Aging, Co., Ltd.

24

04. Appendix

Total Number of Mail-order/EC Customers
 The total number of members exceeded about 3.7 million(People)）4,000,000

Total number of mail order/EC customers

3,500,000

3,000,000

2,500,000

2,000,000

1,500,000

1,000,000

500,000

0

1Q

2Q

3Q
FY2020

4Q

1Q

2Q
3Q
FY2021

4Q

1Q

2Q

3Q
FY20224Q

1Q

2Q
FY20233Q© 2023 Premier Anti-Aging, Co., Ltd.

25

04. Appendix

Situation by Brand: DUO

 The core brand since inauguration, DUO continues to drive sales as the pioneer in the cleansing balm
market

DUO is an aging care brand with the concept of“nourishing the skin from its foundation,”created under the policy of developing highly
effective products by combining naturalingredients that are kind to the skin, body andnature with advanced science based ondermatology.

We currently have 30 SKUs* centering on
cleansing balm.

Major cosmetics awards granted in 2022

MAQUIA February
issue
Everyone's Best
Cosmetics in thesecond half of 2022
Cleansing Category
First place

WWD JAPAN
Released on December 19th
WWD BEAUTY 2022
Second half best cosmetics
Cleansing/face wash EC site
Products sold in the second
half of 2022
First place+56 more awards*The SKU figure refers to the number of regular products as of April 30, 2023, excluding limited items and different sizes.
© 2023 Premier Anti-Aging, Co., Ltd.

26

04. Appendix

Situation by Brand: CANADEL Being fostered as the second brand following DUO, CANADEL focuses on the busy modern women’s
needs for spending less time on skin care

Based on the concept of “continuously pursuing
beauty, being true to oneself, and enjoying life,”
CANADEL is a highly advanced aging carebrand launched in April 2019 to address thechanging skin care needs of mature consumers.
Four types of all-in-one creams and eye cream
are currently available, taking in mind thelifestyles of modern women proactively living
busy daily lives. We currently have 7 SKUs*
centering on all-in-one cosmetics.

Major cosmetics awards granted in 2022

BITEKI February issue
Beloved of “BITEKI"
readers!
2022 Best Cosmetics
Ranking
Skin care category
Eyelid sagging careFirst place

Liniere February issue
L Best Cosmetics Award
2022
All-in-one category
3rd place+10 more awards*The SKU figure refers to the number of regular products as of April 30, 2023, excluding limited items and different sizes.
© 2023 Premier Anti-Aging, Co., Ltd.

27

04. Appendix

Situation by Brand: sitrana

 A cosmetics brand for sensitive skin with cica substance*1 in all products, sitrana targets the Chinese
marketFeaturing a unique anti-pollution capability,

the sitrana products protect the skin fromdryness that causes skin irritation and suchexternal stimuli as air pollution anddirt/grime. The cica substances*1 under our
original blending help fix the damaged skinand facilitate users to attain their ideal skin.
We currently have 14 SKUs*2.

Major cosmetics awards granted in 2022

MAQUIA September Issue
Everyone's Best Cosmetics
Maquia Influencers
BEST COSMETICSBAILA August issue
Best Cosmetics Grand Prize
for Working 30s
in the first half of 2022
Skin Care Category Award+4 more awards*1: Cica refers to the substance extracted from a plant called Centella asiatica. *2: The SKU figure refers to the number of regular products as of April 30, 2023, excluding limited items and different sizes.
© 2023 Premier Anti-Aging, Co., Ltd.

28

04. Appendix

Situation by Brand: clayence A home hair care brand that focuses on young generation with graying hair, clayence was developed by applying thebrand nurturing know-how gained through DUO and CANADEL•
A hair care brand inspired by a clay spa,clayence was created by combining thepower of clay and cutting-edge science toprovide hair and scalp treatment whilecoloring gray hair. With calming aroma on
top of carefully selected clay and beauty

substances, the product transforms tedioushair care into luxurious time at the spa. We
currently have 6 SKUs*.

Major cosmetics awards granted in 2022

LEE August issue
Immediate response toskin concerns!
Best cosmetics
2022 summer
Beauty Sage's Beloved
Cosmetics Category

GLOW August issue
First half of 2022
“Tsuya Iku” Award
Eclat “Tsuya Iku”
hair care category
3rd place+7 more awards*The SKU figure refers to the number of regular products as of April 30, 2023, excluding limited items and different sizes.
© 2023 Premier Anti-Aging, Co., Ltd.

29

04. Appendix

Situation by Brand: DUO MEN With DUO men, we newly entered the fast-growing men’s cosmetics market by taking advantage of thehigh awareness of DUO brandWhile staying true to DUO’s brand concept of“Beauty is reborn from skin care,” we took a close

look at skin problems and damage specific for men
from the viewpoint of ecological and biologicalscience. DUO MEN offers secure and effective skincare requiring only a few easy steps, allowing all men
living busy lives to continue skin care in an enjoyable
way. We currently have 5 SKUs*.

Major cosmetics awards granted in 2022

MEN'SNON-NO December issue
MEN'S NON-NO BEAUTY
Men's Non-No
Beauty Awards 2022
Face wash category
First place

FINEBOYS December issue
16th FINEBOYS
Men's Beauty Award
All-in-one moisturizer category
2nd place+8 more awards*The SKU figure refers to the number of regular products as of April 30, 2023, excluding limited items and different sizes.
© 2023 Premier Anti-Aging, Co., Ltd.

30

04. Appendix

Situation by Brand: SINTO/X
 Developing two inner care brands based on the development philosophy of “response with results”

Aiming to support the creation of an ideal body, it was born under
the lead of a food health instructor certified by the Japan Healthand Nutrition Food Association. We propose optimal supplements(functional foods) that match the two styles of “those who want toincorporate exercise” and “those who want to improve their eating
habits” to support body fat reduction.
We currently have 2 SKUs*.

Based on the idea that bodily sensations are the essence of
supplements, we adopted the same DDS technology as in the
medical field. Thoroughly sticking to the "experience" of theingredients, we aim to renew the relationship between the bodyand the ingredients from the area of "penetration". It is a healthcare supplement for adults who enjoy aging that pursues a highexperience with a high amount of compounding (highcompounding) and high absorption and high penetration type(liposomes).
We currently have 2 SKUs*.

*The SKU figure refers to the number of regular products as of April 30, 2023,
excluding limited items and different sizes© 2023 Premier Anti-Aging, Co., Ltd.

31

04. Appendix

Situation by Brand: C+mania

 A high-concentration vitamin skin care brand for “consumers with high beauty information literacy” whopursue reliable effects

An “aggressive” vitamin skin care brandthat focuses on high purity, highpenetration, and high concentration,with carefully selected vitamin C fromover 70 types and add α that enhances
C.
Based on the concept of "enjoying
vitamin C for maniacs", we aim topropose skin care products with highimmediate effect in order to maximize
the power of vitamin C.

© 2023 Premier Anti-Aging, Co., Ltd.

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04. Appendix

Venex’s Brand: VENEX As a pioneer in the recovery field, Venex has developed products using fabrics made with its uniquepatented technology

Based on the concept of"maximizing the self-healing
power that humans have," wepropose clothing for recovery.
With our proprietary special fiber"PHT (Platinum HarmonizedTechnology)" and a noncompression design that does
not constrict the body, it
supports high-quality recovery
just by wearing it.
We currently have 80 SKUs*.

*The SKU figure refers to the number of regular products as of April 30, 2023, excluding limited items, different sizes and colors.
© 2023 Premier Anti-Aging, Co., Ltd.

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04. Appendix

Premier Wellness Science’s Brand : Ko

 A brand with CBD (cannabidiol) as a key ingredient, which has a wide range of usefulness in beauty andhealthFocusing on the humanendocannabinoid system (ECS) andcircadian rhythm. The key ingredient
CBD (cannabidiol) supports daily

rhythms and helps maintain a healthy
mind and body. To ensure the safety
and transparency of CBD raw

materials, we have introduced a
traceability system that allows
inspection, identification, andtracking through a combination of lot

number and serial number identifiers.
We currently have 3 SKUs*.

*The SKU figure refers to the number of regular products as of April 30, 2023, excluding limited items and different sizes.
© 2023 Premier Anti-Aging, Co., Ltd.

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04. Appendix

Premier Wellness Science’s Brand : Reinca

 A skin care brand that uses a unique stem cell extract as a core ingredient created through joint researchwith the University of Tokyo

Based on the brand concept of“Facing the source of skin andsensibility with the power of SKIN &SENCE science,” we advocate skincell care born from advanced skinresearch and care for the five senses
that pursues the comfort of physicalsensations.

We have developed a brand based on
our original dental pulp stem cell

culture supernatant "ENGY Stem S",
which was successfullycommercialized through joint

research with the University of Tokyo.
We currently have 5 SKUs*.

*The SKU figure refers to the number of regular products as of April 30, 2023, excluding limited items and different sizes.
© 2023 Premier Anti-Aging, Co., Ltd.

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04. Appendix

Market Size of the Domestic Cosmetics Market
The domestic cleansing market, which includes balms, totaled 137.6 billion yen in 2022

H/B foods
market(functional
foods) 1,065.1
billion yen*Supplements

Cosmetics
MakeupSkin Care
Face wash
Powder

MakeupCosmetics market
2,913.3 billion yen*(of which the
men’s market is158.3 billion yen)

Cleansing

Solid soap

Skin care market
1,307.7 billion yen

Balm

Foam

Toner
Cleansing market
137.6 billion yen

Moisturizer

Hair care
All-in-one

Shampoo
Conditioner

Moisturizing

Scalp care

Whitening

Color treatment
Hair care/hair makeup
market 666.5
billion yen*

Face wash market
126.0 billion yen

UV whitening
Emulsion

BoosterWhitening

All-in-one market
135.6 billion yen

Moisturizing
Essence

Note: Gray circles indicate the markets, and red boxes represents our products.
Source: "Cosmetics Marketing Handbook 2022 <Overview>", "Cosmetics Marketing Handbook 2023 No. 1", "H/B Foods Marketing Handbook 2023 <Overview>" by Fuji Keizai*Cosmetics, hair care, hair makeup, and H/B foods markets are estimates for 2022
© 2023 Premier Anti-Aging, Co., Ltd.

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04. Appendix

Domestic Market Size for Cleansing Domestic cleansing market plummeted due to disappearance of inbound demand caused by COVID-19
 The market expanded again in 2021 as the positioning of cleansing products changes from makeup
remover to skin care productsTrends in the domestic market size for cleansing(100 million yen)

COVID-19
Outbreak

1,600

1,400

1,200

1,000

800

120.7 billion yen→147.5 billion yen
22％UP（2014-2019）

600

128.2 billion yen →137.6 billion yen
7%UP（2020-2022）

400

200

0

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023
(Estimate)2024(Forecast)

2025(Forecast)

Source: “Cosmetics Marketing Handbook 2023 No. 1” by Fuji Keizai© 2023 Premier Anti-Aging, Co., Ltd.

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04. Appendix

Domestic Market Size for Cosmetics and Skin Care

 Domestic cosmetics market, which continued to grow moderately through 2019, declined significantlywith COVID-19
 Recovery trend in 2021 due to reassessment of the importance of skin care under masked lifestyles
Trends in the domestic market size for cosmetics and skin care(100 million yen)

Skin care
Cosmetics market excluding skin care

COVID-19
Outbreak

35,00030,00025,000Cosmetics market
excluding skin care
CAGR 1.01%

20,000(2014-2022)

15,00010,000Skin care market
CAGR 1.45%

5,000(2014-2022)

0

2014

2015

2016

2017

2018

2019

2020

2021

2022

2023

2024

(Estimate)(Forecast)(Forecast)

Source: “Cosmetics Marketing Handbook 2022” (Overview) by Fuji Keizai© 2023 Premier Anti-Aging, Co., Ltd.

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04. Appendix

Organizational Characteristics
 We have created an organization that focuses on core operations to achieve high productivity and mobility
１. Fabless manufacturing
We have built a nationwide network of
OEM manufacturers and select the
optimal OEM production system for eachproduct. By outsourcing production, we
can maintain a flexible production system
highly adaptable to environmental
changes.
２. Sales per employee
We focus on core operations such as
product development and marketing,while outsourcing logistics,
manufacturing, and most of the callcenter operations, etc. By doing so, theratio of non-current assets is kept low
and sales per employee is at a higher
level than our competitors.

© 2023 Premier Anti-Aging, Co., Ltd.

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04. Appendix

Environmental Initiatives
 We are actively promoting eco-conscious initiatives

FSC® certified packaging materials areused for all brands that use paper
packaging
FSC® certification is a system in which
the FSC® label is attached to wood
products produced from forests
deemed to be well-managed or otherproducts using low-risk wood, allowing
them to be sold as certified products.

Starting with cleansing balm, we areconsidering introducing Green Nano to otherproducts. Stability study underway.
Green nano technology can
reduce CO2 emissions fromburning materials byapproximately 60% by adding
green nano substances to thematerials.

Received the semi grand prize of "2022GP
Environmental Grand Prize”
The GP mark certifies thatprinting materials, manufacturing
process and all activities
undertaken by a printing
company is eco-conscious.

Adoption of waterless printing contributes toreducing the number of hazardous
substances used and emitted
We use a technology called the"waterless lithography method"that does not discharge harmfulwaste liquids during printing, andactively adopt printed materials
printed with this method.

© 2023 Premier Anti-Aging, Co., Ltd.

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Disclaimers and Notes on Forecasts and Projections
 The document and information provided in our results briefing include forward-looking
statements, which are based on our current expectations, forecasts and assumptions
involving risks. As such, there are uncertainties that may cause actual results to practicallydiffer from what are described in such statements.
 These risks and uncertainties include general industry and market conditions as well as
general domestic and international economic conditions such as interest rate and currency
exchange rate fluctuations.
 The Company considers cosmetics market trends to be a major risk that may materially
impact its growth and execution of business plans. However, the Company endeavors to
mitigate such risks and maintain the competitive edge of its products by actively conducting
promotions and understanding customers’ potential needs to reflect on product planning. For
other types of risks, please refer to the “Business Risks, etc.” as highlighted in our Securities
Report.
 The Company does not undertake any obligation to revise or update these forward-looking
statements included in this material even in the face of new information or future events.
Contact: IR Department, Corporate Communication Division
E-mail ：ir@p-antiaging.co.jp© 2023 Premier Anti-Aging, Co., Ltd.

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