Artificialintelligence
Looking Beyond the Hype Cycle@nickvanderlinde

Nick van der Linde
Creative lead

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”Machine learning””Neural systems”“Artificial intelligence””Cognitive computing”

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How can we use AI todesign and build better
digital products?
(Also: OMG will robots take over my job? 😱)Emerce Dare@nickvanderlinde

Bots vs. Designers?
(Is this even the right question?)

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What is this thing?

Emerce Dare@nickvanderlindeArtificial Intelligence:
Machines that mimic cognitive
functions that humans associatewith other human minds, such as“learning” and “problem solving”.

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3 stages of AI

Narrow AI

General AI

Super AI

Dedicated to assist
with or take over
specific tasks

Takes knowledge fromone domain, transfers
to other domain

Machines that are anorder of magnitude
smarter than humans

Credit: Chris Noessel
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“ In the next 10 years,
the shift will be towards
a world that is AI-first”Sundar Pinchai, CEO, Google

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Emerce Dare@nickvanderlindeWhy AI is exciting

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Emerce Dare@nickvanderlindeCredit: Brad Frost
Emerce Dare@nickvanderlindeWe believe the future isabout less interactivity,not more.

Emerce Dare@nickvanderlindeSmart
Reply

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Design system

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INSIGHT

Context-awareness allows us
to design much smarter, more
relevant user experiences.

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INSIGHT

Artificial intelligence allows us tofundamentally reimagine today’s
screen-based interactions.

Emerce Dare@nickvanderlindeWe are not limited bytechnology. We are limited
by our imagination.

Emerce Dare@nickvanderlindeDesktop interfaces

Mobile interfaces

Natural language interfaces

Emerce Dare@nickvanderlindeNatural language interfaces
will radically change how weinteract with technology.

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How will thischange our work?

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“ 47% of jobs are at highrisk of computerisation
over the next 20 years”
Michael Osborne, Carl Frey, Oxford University, 2013

Emerce Dare@nickvanderlindeWait, I’m a creative!

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https://thegrid.io

Title Text

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How do westay relevant?

Emerce Dare@nickvanderlindeA few ideas on the roleof design in a worldof algorithms…

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15Seeing thebigger picture

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So… what did the designer
on this project do?

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Relevant songs
go here (?)

Credit: Giles Colborne
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INSIGHT

Design helps to connect thedots, bridging the gap between
people and new technology.

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25

Design thealgorithms

Emerce Dare@nickvanderlindeArtificial intelligence
is about content anddesign as much as it isabout engineering.
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CALENDAR

Input

Algorithm

OutputThings to consider:• Data quality• Data relevance• Ethics

Things to consider:• Potential bias
• Quality

Things to consider:• Format• Tone of voice• User experience

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INSIGHT

AI requires intense collaboration
between content specialists,
designers and technologists.

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35

Build inaffordances

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INSIGHT

As stuff increasingly happens“under the hood”, building inaffordance will go a long way
toward preventing disaster.
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45

Keep playing around

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LABS

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Emerce Dare

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INSIGHT

Take the time to fool around,and try new things outside ofyour “regular” projects

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Key take-aways
1. See the bigger picture
2. Design the algorithm
3. Build in affordance
4. Keep fooling around

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Going forward

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Bots vs. Designers
M

This is the wrong way to look at it

Emerce Dare@nickvanderlindeTogether, we make a great team

Abstraction✓ Breaking rules✓ Judgment✓ Nuance✓ Storytelling✓+Computation✓ Memory✓ Perseverance✓ Precision✓ Speed✓Emerce Dare@nickvanderlinde

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How will you makerobots work for you?

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Thank you!
@nickvanderlinde
nvanderlinde@mirabeau.nl

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