September 14, 2023
FOR IMMEDIATE RELEASE
Company Name:
Representative:
Inquiries:

Phone:

Premier Anti-Aging Co., Ltd.
(Securities Code: 4934 Tokyo Stock Exchange)
Kiyoshi Matsuura
President
Yuka Uehara
Head of Corporate Communication Division andExecutive Officer+81-3-3502-2020

Notice Concerning Establishment of New Corporate Identity (CI)

Premier Anti-Aging Co., Ltd. (“the Company”) announces today that it has formulated the medium-term
management plan "2024-2027+Beyond." We would like to inform you that in formulating our medium-term
management plan, we will redefine our slogan, purpose, and promise, and will also renew our corporatelogo.
1. Establishment of new corporate identity (CI)
In formulating the medium-term management plan "2024-2027+Beyond," we will reevaluate and define ourcompany's purpose and long-term vision, and we will also establish a new corporate identity, taking this as
an opportunity to gain further understanding and support from our stakeholders.
■Slogan

The Company's management philosophy is “Untether time.'', and it has been growing with our desire to“expand people's potential'' since our founding. Keeping this philosophy of “Untether time.'', we would liketo create new products and services using the “Unique value'' that we provide and realize a more sustainable
society in which each individual can shine brightly. With this in mind, we have established a new slogan,"Forever vivid."

■ Purpose

The above purpose is a more concrete representation of the "Unique value" that we have cherished since ourfounding and that we would like to provide to society. We will create new value for society that untetherpeople from their age and brighten their lives by creating original products and services of unique value.

■ Promise

In order to realize our purpose, we have established a promise to our stakeholders, including our employees,
and to society. The Company's will is that it is important for each and every employee to embody these threepromises and "persist on Unique values" in order to realize our purpose.

■ New Corporate Logo
<About logo mark>This logo represents the clock of life. The only time (diamond) indicated in red represents an important timein each person's life and expresses our desire to shine uniquely. This watch does not keep time normally, but
it symbolizes how each person moves time according to their own wishes and moves forward, which is why
we named it “Wonder Watch.''<About the logotype>

With the aim of making our company name more widely recognized both domestically and internationally,
we have chosen a bold typeface to express a stronger presence than ever before.
<Comment from Kiyoshi Matsuura, Representative Director and President>
The thoughts I have cherished since our founding have not changed even after 14 years. However, as ourbusiness expands, I started to think that I had to clarify and disseminate to all of our stakeholders, including
new employees, my thoughts at the core of our company, our philosophy as a company, and our long-term
vision. We have just announced our medium-term management plan "2024-2027+Beyond" and have alsoestablished a new corporate identity. Centered on the new CI, all of our employees will work together tocreate a society where everyone is curious and can continue to take on new challenges no matter their age.
2. When to start using the corporate logo
We will start using it sequentially from November 28, 2023 (Tuesday).