make-up artist design show 2016: Sectoral Meeting Point
featuring Top International Stars on Stage
The trade audience responded enthusiastically to this year’s seventh
make-up artist design show. The trade fair has firmly established itself asa creative meeting point for beauty and stage make-up artists fromtheatres, opera houses and playhouses, TV studios, musicals and film
productions. 3,500 trade visitors came to Düsseldorf to be inspired by
the unforgettable mix of information, further training and artisticelements. “Visitors were able to follow presentations by great stars in thesector at the Lecture Forum close up and personal. Furthermore, newtechniques were showcased here in a detailed and practice-orientedmanner,” explained mads Director Helmut Winkler.

The beauty and stage make-up artists gathered information at the standsof 75 exhibitors and brands and took avid interest in the top-notch
specialist programme at the Lecture Forum. Here renowned make-up
artists and stars like Oscar prize winner Mark Coulier presented theirwork. At the Creative Workshop visitors were able to try out techniquesand materials for themselves under expert guidance. Another highlight
was the German Trainee Make-Up Artists’ Championships (DeutscheMeisterschaft für Maskenbildner in Ausbildung) where the most talented
trainees impressively demonstrated their skills.

Wolfram Langer, Managing Director at the Berlin company KRYOLAN
and co-initiator of the trade fair, was also satisfied: “We were able torepeat last year’s high standards. At the Lecture Forum we once again
presented highly interesting features from top international names in thesector.

Visitors

andexhibitors

appreciatethehugelevelofprofessionalism at mads, its familiar atmosphere and perfect conditions
for networking. This year the event has become even more international– we were able to welcome make-up artists from Sweden for the firsttime, for instance. However, the aim here must be to enlist even more
foreign experts for this event in Düsseldorf.”

Bernd Uwe Staatz Chief Make-Up Artist at the opera house Deutsche
Oper am Rhein, delighted at the many interesting new products
showcased here. “The trade fair has developed into a communication1

hub hosting the most important make-up artists from throughout
Germany. The blend of exclusive products with further training andpractical demonstrations by top stars is one of a kind,” says Staatz.
Going down particularly well was speed drawing. This confirmed thedecision to include related professions in the line-up.
The next make-up artist design show will be held on 1 and 2 April 2017.
Running in parallel with this is BEAUTY DÜSSELDORF from Friday, 31
March to Sunday, 2 April 2017 as well as the TOP HAIR
INTERNATIONAL Trend & Fashion Days from Saturday, 1 to Sunday, 2April 2017.
www.make-up-artist-show.deExhibitor Statements on the 2016 make-up artist design show:
Regine Hergersberg, Bundesvereinigung Maskenbild e.V. (BVM)
Make-up artists love networking – here in Düsseldorf and at our standyou have come to exactly the right place. Although there cannot besensational innovations every year a great deal is happening in oursector, especially in technology. We pass on the relevant information –this goes down enormously well.
Marc Fusté, Owner Graftobian La Bette Studio
2016 was our first appearance at mads and we have drawn a very
positive conclusion! We really liked how we met a totally professional
trade audience here. At the same time, everything was very relaxed andwe got a friendly reception. The proximity of the exhibition centre to thecity is ideal. We were pleasantly surprised by the shows andpresentations – they featured really key artists.
Wolfram Langer, Managing Director at Kryolan
We had considerably more visitors to the stand this year than last andinterest in mads is obviously rising. We were able to make interesting
contacts, also abroad. Many visitors come here exclusively because weare attending.
Patricia Saito-Lewe, Managing Director at Ben Nye Company. Inc
2016 is the third time we have been here and we have registered morevisitors. Düsseldorf is a good meeting point, here we have contact with2

professionals from theatre, film and television. At the same time, we areable to support our business partners. This year the Airbrush line wasvery popular with a demonstration at our stand. Anyhow, mads is a goodplace to learn about techniques and products – also under realconditions.

Statements from the Protagonists in the 2016 make-up artist
design show:Mark Coulier, London
I actually wanted to already come back in 2015 but because of a film I
couldn’t make it – which is why I enjoyed it all the more this year. I felt
the audience at mads was very attentive, a good mix of talents. Althoughor maybe because I mainly work in the field of prosthetics I enjoyed theopportunity at this fair to look beyond my own backyard for once: I likethis variety of topics enormously.
Lianne Moseley, Calgary
This was my first time here and the show was wonderful. There is lots offriendly exchange amongst colleagues and the mood is pleasantly
relaxed. I like the variety on offer – a successful blend of all kinds ofpeople, styles and products. What’s more, it’s great that things are so
personal and coherently laid out.
Stuart Bray, London
I particularly liked the familiar and really intimate atmosphere. Exactly theright target audience is reached here, questions are precise and qualified
and it’s about techniques – I like that. It is exciting: on the one hand, I
teach here and, on the other, I learn myself and gather inspiration. Thereis a lot going on in our sector and here in Düsseldorf you are in the heartof things.
Love Larson, Stockholm
I have never been to mads before and I was pleasantly surprised. I met
fantastic professionals here and was able to exchange ideas with themin a relaxed setting. The features in the specialist programme are highlyinteresting and show the fully variety of our profession.
3

Gary Cockerill, London
The atmosphere at mads is entirely professional, people go about things
in a very focused manner. Though, at the same time, when exchanging
ideas with colleagues you can really have fun getting tips here and thereand learning new styles.
Lan Nguyen-Grealis, London
What I like is the professionalism as well as the proximity to the realmarket. You get to know new trends, products and techniques – this issuch an asset. At the same time, I am happy it is not so crowded andswopping ideas with colleagues is at the forefront. Düsseldorf is a perfectmeeting point for our sector.
Joe Delude II, Northhampton
I was here for the first time and felt exceptionally welcome. I looked atmany interesting presentations and was able to get to know newtechniques.

Press Contact:
Alexander KempeAssistant: Marion Hillesheim
Tel.: +49(0)211/45 60-997/-994
Mail: KempeA@messe-duesseldorf.de
HillesheimM@messe-duesseldorf.de4