NEWS RELEASE
Kewpie Corporation
1-4-13 Shibuya, Shibuya-Ku, Tokyo 150-0002, Japan

Kewpie Group Overseas Dietary Education Activities
Report for FY2023“Contributing to the food culture and health of the world”
through activities that present the appeal of salad
Tokyo, Japan (December 21, 2023)―Kewpie Corporation (“Kewpie”) hereby reports on its
overseas dietary education activities for FY2023.
The Kewpie Group aims to contribute to thefood culture and health of the world through“great taste, empathy, and uniqueness”.
Kewpie’s dietary education activities, whichstarted in 1961 with visits to the former
Sengawa Plant, have spread to countries andregions overseas where we have production
bases. In particular, we are focusing on
spreading the word in places like China andSoutheast Asia, which traditionally are notsalad-eating areas, about how to makevegetables tasty through salads while paying
Factory tour (Hangzhou Kewpie)
close attention to local food cultures andhealth issues. In FY2023, despite the lingering
effects of the COVID-19 pandemic in some areas during the first half, the year showed progress,
with local approval and penetration of our activities, and an expanded area for activities, forexample.
Case 1: Three factories that are open for visits have been certified as Sites for Food Science
Popularization and Education (China)
In China, we aim to contribute to the food culture and health of the people of China, so hold“Open Kitchen” tours at our factories in Beijing, Hangzhou, and Guangzhou. These started in2006 in Beijing and Hangzhou. We have presented Chinese people, who have no tradition ofeating raw vegetables, the great taste and health benefits of salads while drawing on research
results we have built up in both China and Japan.
These activities have been recognized with the three factories being certified as Sites for Food
Science Popularization and Education * by the Chinese Institute of Food Science andTechnology (CIFST). These factories were recognized for helping contribute to cuisine andhealthy dining through suggesting turning things into salads and extending healthy lifespans,
as well as because they provide dietary education programs that allow people to make theirown delicious food with correct knowledge about vegetables.
*Sites for Food Science Popularization and Education are certified following screening by a committee of specialists atCIFST. Certification started in 2017, and Kewpie China has been selected in the fourth round of Sites for Food Science
Popularization and Education by CIFST. This certification means that factory tours can be used as social studies classes.

Disclaimer: This English version is a translation of the original in Japanese for your convenience. In case of a discrepancy, the Japaneseoriginal shall prevail. We shall not be liable for any losses caused by reliance on the accuracy or reliability of translated information.

Factory tours (Beijing (Left), Hangzhou (Middle), Guangzhou (Right))

Case 2: Expanding activities areas through health popularization activities that present thevalue of salads (China)
In addition to factory tours, we are working to provide healthpopularization activities that present the great taste andvalue of salads at schools, companies, elderly care homes,
retail stores and more. Local employees serve as
instructors, giving lectures on the nutrition and healthbenefits of vegetables, and classes in making salads,
tailored to the participants.
These activities were mainly done in Shanghai until FY2022,
and from FY2023, we have expanded to cover other cities
in collaboration with CIFST. Starting in FY2024, we shallwork to further enhance the program contents, including
brushing them up.

Health popularization activities
in progress (Shanghai, China)

Case 3: Expanding our Sandwich Classes nationwide by going online (Malaysia)
Malaysia has one of the highest obesity rates in SE Asia,
and lifestyle diseases such as diabetes are becoming
national health issues. For these reasons, KEWPIE
MALAYSIA SDN. BHD. has been continually holding
Sandwich Classes at local primary schools since 2017.
By experiencing making sandwiches using vegetables,
the children can learn the importance of breakfast andeating vegetables while having fun.
These Classes were initially held around the suburbs ofKuala Lumpur, but in FY2021 they went online, and are
now available from anywhere in Malaysia. In FY2023, we updated our program to teach in moredetail about the nutrition from vegetables. Despite not holding any Classes for three months
while we updated them, we managed to hold 53 Classes in FY2023 (50 for FY2022) with 1,598
participants (1,518 in FY2022). Both results were an increase on the previous year (all heldonline).
Sandwich Class in progress (Malaysia)

The Kewpie Group aims to be a group contributing to the food culture and health of the world.
We shall continue to work in partnership with government and academia such as obtaining
academic data on health in each country or region, while we contribute to bringing about asociety filled with smiles through our dietary education activities that remain close to local
communities.