2023: 60th Anniversary of Bridgestone Motorsport
Next Stage“Challenge for Excellence”

Sustainable global motorsports
reinforcement
December 15, 2023

Bridgestone Corporation
Member of the Board, Global CEO and Representative Executive Officer

Shuichi Ishibashi

Hello, I am Shu Ishibashi, Global CEO.
Today I would like to talk about the next stage in Bridgestone Motorsport, whichcelebrated its 60th anniversary this year.

1/23

Committed to inspiring excitement andspreading joy to the world of mobility

2/23

Bridgestone positions supporting the development of motorsports culture as our “origin” asa tire manufacturer. This position is described in our corporate commitment, theBridgestone E8 Commitment as “Emotion: Committed to inspiring excitement and spreading
joy to the world of mobility”.

2/23

60th Anniversary of Bridgestone Motorsports ‒ Global journey

1960s

1995-

2002-2015

1981 Participation in European
F2 Championship

Return to INDYCAR® SERIESMotoGP™

1976 Participation in F1® GrandPrix in Japan

1991 Participation in DTM

24 Hours of Le Mans

1970s

1990s

1963 First Japan Grand Prix

1980s

MotoGP™
2015 Round 18 Valencia

F1®
1997-2010
Participation in an
FIA World Championship

3/23

Our motorsports activities started with our participation in the first Japan Grand Prix in
1963, and expanded globally through our involvement in a wide range of races.
A major milestone was the challenge competing in the pinnacle of the FIA WorldChampionships, Formula 1®.
In the 14 years from 1997 to 2010, we supported 242 races and contributed to 175
victories.

3/23

“Passion for Excellence”
Monozukuri (R&D and manufacturing) power / Global brand power / Talent development
Foundations for our premium tire business

4/23

What we refined through such challenge for excellence – our “Passion for Excellence” or inother words the passion to pursue excellence in every moment, our tire development
expertise, monozukuri (R&D and manufacturing) power, brand power and talent – makeup the foundation of our premium tire business to this day.

4/23

5/23

In marking the 60th anniversary of our motorsports activities, we reaffirm our passion formotorsports and are determined to evolve these activities placing sustainability at thecore. This is portrayed in the message “Passion to Turn the World” that you see here.
It illustrates Bridgestone’s passion to race, win, embrace the ultimate challenge andaccelerate innovation, as well as the passion to support a sustainable mobility society
together with our comrades and partners, through motorsports.
With passion at the core, we are taking our motorsports activities to the next stage,

5/23

“Challenge for Excellence”

Next Stage

Sustainable global motorsports
reinforcement

6/23

and reinforcing sustainable global motorsports.

6/23

“Mobilelaboratory”

7/23

Using races as a “mobile laboratory”, we will refine technology in extreme conditions

7/23

From

CircuitToStreetTURANZA EV
8/23

evolving and connecting them to the development of replacement tires for the next stage,under the concept “From Circuit to Street”.

8/23

“thinner, rounder, lighter””New premium in the EV era”
Base technology for product design thatelevates all conventional performance andfurther customizes desired tire performance bycustomer and vehicle type.

9/23

The focal point for this is ENLITEN – our base technology for product design, and our“new premium in the EV era”.

9/23

“Ultimate customization”
Being attentive to customers, sharpen
edge in performance that that not only
respond to various customers’ needs andwants but further inspires them.

10/23

ENLITEN realizes “ultimate customization” to not only meet customers’ needs and wants
for tires by staying close to them, but also to sharpen edge in performance by customer
and by vehicle type to inspire them and provide new value.
By repeating the customization of motorsports tires to race conditions enabling cars anddrivers to maximize their performance, we will realize the evolution of ENLITEN technology
more quickly. Moreover, we will transfer the technology to replacement tires, thereby
expanding value creation.

10/23

Toward 2030
To be a sustainable global premium brand11/23

Our sustainable global motorsports activities that we will evolve through ENLITEN will also
be the core of our new brand power.

11/23

Establishedglobal premium brandTo be a sustainable global premium brand(1997: Participation in F1®)

Foster empathy and trust by demonstrating
our challenge and pursuit of excellence,and passion to race.

Sustainable premium

Empower each and all to achieve their best andbe essential to the future of mobility

12/23

In the past, Bridgestone was able to establish itself as a global premium brand through
Formula 1.
Looking ahead, by demonstrating our challenge and pursuit of excellence as well as
passion to race through motorsports, we aim to build a “sustainable premium” brand.
We aim to become a brand that continues to empower each and all to achieve their best
and that is essential to the future of mobility.
To be a brand that everyone can empathize with, we will continue to refine our brandpower.

12/23

Passion to be an inspiration.
Passion to make Earth a better home for all.
Passion to undertake new journeys together.

13/23

In addition, in all of our corporate activities, we believe the passion for sustainablemotorsports will spark inspiration across the value chain and accelerate innovation
through co-creation.

13/23

Evolve to agile and sustainable management with motorsports
pursuing excellence as the starting point

Production &Logistics“Excellence”
Sustainable global
motorsports

UseDevelopment
RecycleRaw material &Procurement

Toward the realization of our vision: “Toward 2050, Bridgestone continues to provide
social value and customer value as a sustainable solutions company”
14/23

To realize our vision of becoming a sustainable solutions company, we will continue topromote sustainability at once across the value chain of motorsports tires, from raw
material procurement to recycle.

14/23

Raw material&Procurement

Motorsports tire

Enhance and diversify renewable resources

Aim for 65% or more in ratio of recycled and renewable material
Ensure traceability of raw material (natural rubber, etc.)
Drive development of race tires using natural rubber derived from guayule /Enhance sustainable materials through co-creation with partners
15/23

Regarding raw materials used in motorsports tires, we will enhance and diversify renewable
resources, aiming for 65% or more in ratio of recycled and renewable material.
We will also ensure the traceability of raw material such as natural rubber.
For example, we introduced race tires using natural rubber derived from guayule, a plantthat can be grown in arid zones, in this year’s NTT INDYCAR® SERIES.
Using motorsports as the starting point, we will accelerate co-creation with partners andrefine our sustainable technologies.

15/23

Production & Logistics

Motorsports tire

Production using 100% renewable energy
CO2 reduction through green distribution (in land & sea) < Scope3 >Production and logistics of motorsports tires will lead to driving carbon neutrality
16/23

The production and logistics of motorsports tires will lead to driving carbon neutrality.
We will use 100% renewable energy in our motorsports tire production plants, and also
take on the challenge to realize carbon neutral transportation through co-creation with
our partners.

16/23

Recycle

Motorsports tire

Strive to realize chemical recycle to “renew” tires to raw material
Sustainability business modelCarbon neutral / Circular economy

Accelerate evolution withmotorsports as the starting point

17/23

Additionally, we will accelerate the evolution of recycling to “renew” used tires to raw
material, leveraging motorsports as the starting point.
We will strive to realize chemical recycle that targets minimizing CO2 emissions during
recycling and accelerate our initiatives toward carbon neutrality and a circular economy.

17/23

Motorsports tire

“Produce”, “use” and “renew” tires to raw material

Aim for Net Zero across the value chain
Accelerate evolution of the entire Group with motorsports as the starting point
18/23

We will also aim for Net Zero across the value chain where we “produce”, ”use”
and ”renew” tires to raw material.
Using motorsports tire development and operations as a starting point,
we will accelerate the evolution of our entire Group toward the realization of our vision.

18/23

“Ultimate Customization”
Staying close to teams, developed tires based on a deep
understanding of solar car characteristics, road conditions anddesired tire performance to traverse 3,000km across theAustralian continent.
Realized 100% carbon neutral transportation throughco-creation with DHL.

Specialized in low rolling resistance, wearresistance and light weight: “Sharpen edge”
Supplied tires equipped with ENLITEN®
technology with recycled & renewablematerial ratio of 63%
2013
2023

*Performance expression is only an image

19/23

From here, I would like to talk about concrete sustainable motorsports activities reflecting
the initiatives I have explained so far.
First, an activity that has started the challenge for sustainability with ENLITEN at the core is
the Bridgestone World Solar Challenge.
We have been the event’s title sponsor since 2013, and in this year’s event held in Octoberin which we marked 10 years of our sponsorship, we introduced tires equipped withENLITEN technology for the first time in motorsports.
In developing this tire, we started by accompanying teams to deeply understand the harshconditions of traversing the approximately 3,000km from Darwin to Adelaide in Australia
with limited electricity from sunlight, as well as solar car characteristics.
We empowered teams fitted with our tires to maximize their performance by customizing
and sharpening edge in desired performance – low rolling resistance, wear resistance andlight weight.
At the same time, we were able to demonstrate our sustainable technology by doubling
the ratio of recycled and renewable material to 63% from the previous event.
Furthermore, with regards to tire transportation, we achieved 100% carbon neutraltransportation through initiatives with DHL.
We will continue to evolve looking ahead to the next event.

19/23

Supporting 6 races in 6 European
countries from 2023.
Cars fitted with TURANZA 6 and TURANZA A/S６tires
equipped with ENLITEN technology won in the Monacoand Italy rounds.

In front of Casino de Monte Carlo, Principality of Monaco

To be expanded to 12 races in 10 countries in 2024,
and aimed to be expanded outside of Europe from 2025
Collect voice of ecoRally Cup participants who used ENLITENequipped tires. Connect them to planning of new ENLITEN
products and technology development.
By supporting the zero emission vehicle race with ordinary drivers,
accelerate the adoption of EVs and support the realization of acarbon neutral mobility society linked with the global expansion ofENLITEN-equipped products.

Support the development of motorsports culture
together with motorsports clubs in each region
20/23

Another sustainable motorsports activity in which we became title sponsor this year is theBridgestone FIA ecoRally Cup, an international competition for EVs promoted by the FIA.
In the rally, ordinary drivers participate with zero-emission vehicles such as EVs and FCVs,
and compete for electricity consumption efficiency.
We are promoting this as an activity that both supports the realization of a carbon neutral
mobility society through ENLITEN and supports the development of motorsports culture
by being regionally-oriented.
This year, 6 races were held in 6 European countries, and some races were won by cars
fitted with TURANZA 6, the first replacement tire equipped with ENLITEN.
Linked with ENLITEN that will be rolled out in full scale for replacement tires, the event isplanned to be expanded to 12 races in 10 countries next year and aimed to be expanded
outside of Europe from 2025.
By collecting voices of ecoRally Cup participants who used ENLITEN-equipped tires, andconnecting them to planning of new ENLITEN products, we will support the accelerationof the adoption of EVs from the ground up.

20/23

ABB FIA Formula E World Championship
Selected as sole tire supplierfrom the 2026-2027 season
Return to an FIA World Championshipfor the first time in a decade and a half

21/23

Finally, as the FIA announced earlier this month, Bridgestone has been selected as sole
future tire supplier for the ABB FIA Formula E World Championship from the 2026-2027
season.
I am very glad to announce our return to an FIA World Championship for the first time in a
decade and a half and to start our new challenge on this commemorative year marking the60th anniversary of Bridgestone Motorsport.
Through the supply of tires to Formula E, we will further accelerate innovation globally andacross the value chain as explained earlier. Guided by our mission “Serving Society with
Superior Quality”, we will continue contributing to the realization of a sustainable society.

21/23

Committed to empowering each and all to achieve their best.
Committed to being essential to the future of mobility.

22/23

Bridgestone will drive sustainable global motorsports activities to empower each and allto achieve their best, and be essential to the future of mobility.

22/23

Motorsports is Bridgestoneʼs passion.
Always has been. Always will be.

23/23

Motorsports is Bridgestone's passion. Always has been. Always will be.
We will continue to evolve it with our comrades who love motorsports.
Thank you for your attention.

23/23

Statements made in this presentation with respect to Bridgestone's current plans, estimates, strategies and beliefs and other statements that are not historical facts areforward-looking statements about the future performance of Bridgestone. Forward-looking statements include, but are not limited to, those statements using words such as"believe," "expect," "plans," "strategy," "prospects," "forecast," "estimate," "project," "anticipate," "may" or "might" and words of similar meaning in connection with a
discussion of future operations, financial performance, events or conditions. From time to time, oral or written forward-looking statements may also be included in othermaterials released to the public. These statements are based on management's assumptions and beliefs in light of the information currently available to it. Bridgestone
cautions you that a number of important risks and uncertainties could cause actual results to differ materially from those discussed in the forward-looking statements, andtherefore you should not place undue reliance on them. You also should not rely on any obligation of Bridgestone to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise. Bridgestone disclaims any such obligation.

Copyright © Bridgestone Corporation

24/23

End