August 1st, 2024
To News Organizations and Journalists
Mobile Content ForumThe 2023 total for mobile content related markets was 9,586.6 billion yen.
The mobile content market accounted for 2,932.9billion yen.
The mobile commerce market accounted for 6,653.7 billion yen.
(Unit: hundred million yen)
Market category

2020

2021

2022

YOY

2023

YOY

Mobile content market

26,29528,224

27,861

99%

29,329105%

Mobile commerce market

44,86349,81757,359115%

66,537

116%

Mobile content reralted market

71,15878,041

85,220109%

95,866

112%

Mobile Content Forum Survey

95,866

100,000
90,00080,00085,22078,041
71,15870,00066,53760,00050,00044,86357,35949,81740,00030,00020,00010,00026,29528,224

27,861

29,329

2020

2021

2022

2023

0

Mobile content market

Mobile commerce market

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Mobile Content Forum (MCF) conducted market research regarding the mobile content-related
market in 2023 (from January to December). We have announced the results of our mobile contentrelated market survey with regards to the "mobile content market", which consists of paid digitalcontent such as games and music, and the "mobile commerce market", which consists of 3 segmentsincluding the shopping, services, and transaction segments. The total for the "mobile content-relatedmarket", combining both markets in 2023, was 9,586.6billion yen for a positive year-on-year of 112%.

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The mobile content market accounted for 2,932.9 billion yen in 2023
The "game and social game market" accounted for 1,453.2 billion yen.
The "Mobile video market" accounted for 526.0 billion yen, and the "E-bookmarket"accounted for 504.6 billion yen.
The "music content market" accounted for 203.3 billion yen.
(Unit: hundred million yen)
YOY2023 年

YOY

14,542

91%

14,532

100%

4,147

4,697

113%

5,260

112%

3,946

4,395

4,749

108%

5,046

106%

Music content market *4

1,467

1,651

1,852

112%

2,033

110%

Others

2,164

2,058

2,021

98%

2,458

122%

Smartphone market totals

26,29528,224

27,861

99%

29,329

105%

2020

2021

2022

Game/SNS market *1

15,28815,973

Mobile video market *2

3,430

E-book market *3

Mobile Content Forum Survey(hundred million
30,000yen)
28,00026,00024,00022,00020,00018,00016,00026,2952,164
1467

27,861

2,058
1651

2,021
1,852

4,395

4,749

5,046

4,697

5,260

14,542

14,532

3,946
3,430

29,32928,224

4,147

2,458
2,033

14,00012,00010,0008,000

15,28815,973

6,000
4,000
2,000
0

2020
2021
Game/SNS market
E-book market

2022
2023
Mobile video market
Music content market* Due to the discontinuation of feature phone services, starting from 2022, only the smartphone market will beaccounted for.
*1 The "Game and social game market" refers to online games and paid content provided by SNS, etc.
This includes digital tools that can be bought such as avatars, and other items.
*2 The "Mobile video market" refers to paid video and movie content that can be used on smartphones, etc.
*3The "E-book market" refers to e-book content that can be used on smartphones,etc.
*4 The "Music content market" refers to paid music content that can be used on smartphones, etc.

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The market size of the "mobile content market" in 2023 was 2,932.9 billion yen, 105% of that of theprevious year. This market covers sales of smartphones and other devices. The market forsmartphones, etc. is defined as the market for smartphones, etc. (including tablets), which are devices
that can be used for general purposes using applications, browsers, etc. on an open OS with Internet
access, and the market for digital content for smartphones, etc. is defined as the mobile content market(the "mobile content market"). The market for digital content for smartphones and other devices isdefined as the mobile content market (the smartphone market only from 2022 due to the terminationof feature phone content services). Looking at the breakdown of overall "mobile content market" bycategory, the "game and social game market, etc." continues to account for the majority of the market,
at 1.4532 trillion yen.

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The mobile commerce market accounted for6,653.7 billion yen in 2023.
"Shopping" accounted for 3,758.1 billion yen.
"Services" accounted for 1,889.3 billion yen.
"Transaction" accounted for 1,006.3 billion yen.
(Unit: hundred million yen)

2020

2021

2022

YOY

2023 年

YOY

Shopping

27,84931,37733,970108%

37,581

111%

Services

9,519

9,568

13,923146%

18,893136%

Transaction

7,495

7,892

9,466

120%

10,063

106%

Mobile commerce market totals

44,86349,81757,359115%

66,537

116%

Mobile Content Forum Survey
70,00066,53757,35960,00050,0009,466

49,81744,86318,893

7,892
40,00010,063

7,495

13,9239,568

30,0009,519

20,00027,84931,37733,9702021

2022

37,581

10,00002020

Shopping

Services

2023

Transaction

The "mobile commerce market" is divided into 3 category segments including the "shopping market"(market targeting general mail order shopping), the "services market" (market targeting performancetickets, travel tickets, airline tickets, train tickets, etc.), and the "transaction market" (market targeting
securities transaction fees, auction transaction fees, public competition transaction fees, etc.). The"mobile commerce market", by combining the 3 segments" accounted for 6,653.7 billion yen for a yearon-year of 116%.
The "shopping market" for purchasing products accounted for 3,758.1 billion yen, providing a yearon-year of 111%. The "services market" accounted for 1,889.3 billion yen for a year-on-year of 136%.
The "transaction market" accounted for 1,006.3 billion yen for a year-on-year of 106%5. The "transaction market" market size has been revised retroactively to 2021 to reflect the additionof QR code payment fees to the scope of the survey.
◆Mobile Content Forum (abbreviated name: MCF)
Mobile Content Forum was established as an industry association consisting of businesses related tomobile content delivery services in order to further activate the mobile content environment. In orderto support the healthy development of mobile content related industries, we aim at achieving coexistence and co-prosperity with society as it builds smooth relationships between consumers andrelevant organizations. It is our mission to support the activities of our members and the industry. We
have a membership of 75 companies (as of June 2027), most of whom are content providers.

Inquiries regarding this release■Mobile Content Forum3rd Ito Building 603, Ebisu4-4-5, Shibuya-ku, Tokyo, Japan 150-0013
Contact us :https://www.mcf.or.jp/en/inquiry.html
URL：http://www.mcf.or.jp/en/
E-mail: info@mcf.or.jp

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