2021 Winning Performances of the 11th No Smoking Commercial Contest
2021 年第 11 回禁煙 CM コンテスト受賞作品集
2021 Winning performances of the 11th "Tobacco Harms Health: Video Commercial Contest"
sponsored by the Japan Society for Tobacco Control http://www.jstc.or.jp/modules/activity/index.php?content_id=5≪Comment from the Judge Chairperson≫ Thank you for more than 180 entries this time. Issuch effort from the effect of the novel coronavirus? Selected performances from this year will
also be broadcast on YouTube. You are free to view these performances of this "No Smoking
Commercial Contest" in this media, and we hope that you can frequently use them foreducation at school. Tobacco companies advertise that heated tobacco is less harmful thancombustible tobacco, but this has not yet been substantiated over the long term. Heated
tobacco contains several harmful substances and carcinogens and uses the same type of
tobacco stick as combusted tobacco. Like combusted tobacco, please do not touch heated
tobacco. If you use heated or combusted tobacco, you will likely become addicted and must pay
its costs over one’s lifetime, by becoming sick more frequently by more likely dying early. In
addition, many organizations like the WHO and the Japan Society for Tobacco Control havealready warned that smokers can more easily become severely ill and die from the novel
coronavirus due to their weakened pulmonary health. Furthermore, the vaccine is only half aseffective for smokers as for non-smokers; smokers are more prone to breakthrough infections.
Let's stop suffering from these negative effects. For details, please read the comments. We arelooking forward to continuing the "No Smoking Commercial Contest" next year and receivingsuch good performances like these again. Smoking Cessation Commercial Contest Jury
Chairman (Chairman of the Japan Society for Tobacco Control) Sakuta Manabu≪Comment review for the 2021 (11th) No Smoking Commercial Contest≫ Previously, I asked aquestion by telephone via the JT Customer Center. When asked if the customer representative
agreed with the content of the warning labels like causes "lung cancer" and "myocardial
infarction" on the package, he answered "We publish warnings because we can't sell ourproducts unless we state them, but I'm not in a position to respond to the interpretation ofeach word." In fact, JT has not ever acknowledged the health hazards of smoking. On the otherhand, the company issues many announcements for smoking etiquette using sophisticatedimages. Such regulations are quite strange when compared to industry standards like in thefood industry. Try to imagine if a warning for "carcinogenic" were stated on the package ofsweets bought at a supermarket, but the seller denies that it is in a position to respond toquestions about the contents.
This year, there were more than 180 entries for the "No Smoking Commercial Contest". We
collected outstanding performances, some made in collaboration with family and friends, andsome submitted as groups. I am also happy to have performances from high school students,
university students and other young people. From these, we announce the winning works. Dueto all the performances, including entries that were not selected as winners, we hope togradually change the “lack of knowledge” by JT and others about the harms of smoking. It takes
time to change society, but such changes are produced from the accumulation of each effort.
Please enjoy this collection of no smoking performances that are full of interesting ideas.
(Profile) Yoshikazu Fujimoto. Radio director, REBT psychologist, author of "Able to quit smokingand laugh" (Byakuya Shobo).
<< Review of each performance >> * Also posted in each video description
No. 1 "Resolutely cut off smoking dance" A fun film in which several people suddenly start
dancing outdoors to "resolutely” “cut off” “smoking”. Youthful expression that if you quit
tobacco, future possibilities will become unlimited. Also notice the custom-made T-shirts andoriginal wording and puns of the song. It is evident that the team prepared and practiced.
Congratulations to everyone at the vocational schools who danced wonderfully and won 1stplace!
2nd place * In no particular order"Before life is shortened" If you continue to smoke, the probability of premature death
increases. With heartwarming anime, the producers comically make an impression of this fact.
The main character is a man who answers in an interview that he wants to quit smoking in thenext world, but everyone else should please quit smoking in this world. There is still time.
"Smoky practice" Depicted at a baseball club, this video shows how passive smoking spoils work
effort and leisure time. Please watch closely the "practice scene" of this performance. You
don’t think that tobacco is totally unnecessary? For people who can not quit smoking, the mind
might be controlled by this strange thing.
"Small resolutions" From "small resolutions", 500-yen coin are put in a jar, and the protagonist's
daily life begins to transform. One coin after another, positive things such as "I'm not tired" and"I can smell food better". The creator seems to have used his experience of quitting smoking asa template for this video. Real positive transformations from quitting smoking. Please watch
closely.
"Why?" A man was dating a woman. But he is eventually rejected with "I'm sorry". And not only
one woman refuses ...! In former eras, tobacco was said to be a symbol of masculinity, but carefor one’s health is now viewed as vital for an attractive man. A production that makes use of
the female perspective.
"One of them ..." The character is a chihuahua that hates walking. The reason for this is becauseof what falls on the walkway ... Accidental swallowing of cigarettes butts is a big problem forboth dogs and humans, but it also leads to the underlying question of why humans routinely
inhale the toxic substances in tobacco cigarettes. It is a production that raises issues while
getting close to cute creatures.
3rd place * In no particular order"Damage to the Lungs" Produced based on data that smoking increases the risk of aggrevatedinfections from the novel coronavirus (COVID-19). Here is the excuse to definitively stopsmoking!
"Heart pounding ☆ Impending crisis" The harm of tobacco is expressed as a nostalgic game.
Smoking is exactly "a game of misfortune that also involves one’s family"! I don't want to havethe experience of this "heart pounding" and "impending crisis".
"30 second cooking" Damage of the lungs from smoking is introduced as a cooking program.
After a few years, toppings of the risk of diseases like cancer are distasteful for the lungs.
People do not want to taste ever again the aroma that is emitted.
"Now what you might be losing little by little" A woman spends time in happy youthful days,
potentially with or without a smoking habit. The difference between the two potential
outcomes become apparent over years. The disadvantages of smoking are presented as "skindecline" and "aging.""Summary of the effects of tobacco on coronavirus infection" The author investigates theeffects of tobacco for coronavirus infection. From related research, smokers also have a lesseffective response from vaccines. Fundamentally, it is important to know the facts.
"The reason my grandfather is alive" After my grandfather collapsed due to an aortic rupture,
the doctor informed him that he had "probability of survival of 1%" from performing anoperation. This was a real event that I experienced this year. Grandfather had a good life.
"For the sake of the natural environment, quit smoking" This video focuses on the impact that
tobacco has on the natural environment. Litter in the city due to butts, cutting down forests forgrowing and drying leaf tobacco. One can discover the significance of removing tobacco fromsociety in this video.
"Why don't you start smoking cessation?" A production that summarizes advice for people who
are thinking about smoking cessation. Practical information such as the combined use ofpsychotherapy and smoking cessation medications in outpatient clinics!
"Do you want to smoke so much?" "Supposing that lighters disappear from this world," asmoker says “do you want to do so much?”, while comically depicting earnest efforts ofsmokers. The tempo of joker and riposte is GOOD!
"No smoking trial" A trial over "whether tobacco is individual freedom". Should tobacco be anindividual freedom or does it have significant negative effects for girls? Made by a high school
student, this production makes one think about the effects of tobacco.

《Judges》 Manabu Sakuta (Chairperson of the Japan Society for Tobacco Control) Kyoichi
Miyazaki (Director of the Japan Society of Tobacco Control, Chairman of the General Affairs
Committee) Fumisato Watanabe (Director of the Japan Society for Tobacco Control,
Representative Director of the Tobacco Problem Information Center) Noriko Hiraga (Councilorof the Japan Society for Tobacco Control, No smoking workshop) Yoshikazu Fujimoto (Radiodirector, REBT psychologist, author of "Able to quit smoking and laugh" (Hakuya Shobo))