make-up artist design show 2017: International Hotspot of theMake-Up Artist Sector
The make-up artist design show, trade fair for beauty and stage make-up
artists has underscored its high position in the sector once again. This,
the only trade fair of its kind in Germany attracted to the tune of 4,000visitors. “mads has undergone a great development over the past fewyears. In this exhibition hall the highest level of craftsmanship is fusedwith creativity and passion. The combination of continuous education,
information and entertainment goes down extremely well. The top starson the stage of the lecture forum and at the creative workshop freely
share their knowledge,” said mads Director Helmut Winkler.

The theatre and beauty make-up artists from theatre, opera and playhouses, TV studios, musicals and film productions gathered information
at the stands of the 75 exhibitors and brands and were particularlyinterested in the high-calibre expert programme at the lecture forum. At
the Creative Workshop visitors were invited to try out techniques andmaterials themselves under expert guidance. Another highlight was theGerman Championship for Make-Up Artists in Training where the mosttalented trainees provided impressive proof of their skills under the motto“The Realm of Fairytales”.

Wolfram Langer, General Manager at the Berlin-based company
KRYOLAN and co-initiator of the trade fair, also voiced his satisfaction:“The image of this event is extremely prestigious. The sector highly
praises mads and enjoys the family-like environment as well as theoutstanding conditions for networking. Positive to note, of course, are thegrowing visitor numbers as well as the higher attendance fromneighbouring countries. In Europe the make-up artist design show isbeyond compare.”Bernd Uwe Staatz, chief make-up artist at the Deutsche Oper am Rhein,
was not weary of underlining the first-class expert programme again.
“mads offers a great choice of technical lectures on stage. Anotheraspect that goes down very well is that the programme also features
speakers from related professions who inspire our industry with freshideas. We have received markedly more applications for the trainee1championship and have found that the quality of entries submitted wasparticularly high,” adds Staatz.

The next make-up artist design show will be held on 10 and 11 March2018. Held concurrently will be BEAUTY DÜSSELDORF from Friday toSunday, 9 to 11 March 2018 as well as TOP HAIR INTERNATIONAL
Trend & Fashion Days from Saturday to Sunday, 10 to 11 March 2018.
www.make-up-artist-show.deStatements by Exhibitors and Partners on the make-up artist
design show 2017:
Joachim Braig, Purchasing, Fischbach+Miller
We have been part of this from the beginning and always look forward tothe pleasant atmosphere and the good organisation. What a shamefewer exhibitors are taking part this time. To us it is very positive that wecan always establish personal contacts with chief stage make-up artists
and other decision-makers here.
Petra Winkler, Projektservice Düsseldorf
mads is a very special meeting point for the sector. You rarely see andfeel so much creativity in such a friendly atmosphere.

Patricia Saito-Lewe, General Manager, Ben Nye Company. Inc
To us it looks like the best year we have had in a long time. There was a
lot of traffic, we received plenty of interest in our products and people
enquired about techniques in a targeted and detailed manner. We
organised a workshop here for the first time and response wasoutstanding.

2Statements by Protagonists on the make-up artist designshow 2017:
Carol Brown, London
When I started 35 years ago there was no such thing as this trade fair.
Products, colours and the industry as such were far from being thatdeveloped. All the more do I appreciate – and I am in Düsseldorf for thefirst time – this great opportunity for a professional exchange. Inspiration
works both ways here: others listen to me and I can pass on a little of myexperience. And I for my part have the possibility to discover things andlearn myself.
Liza Coggins, Los Angeles
mads is very professional – there is a vast array of expertise and exciting
performances on stage! What I like very much is that the rooms are notthat big and you can really concentrate on the workshops andperformances. Just as fantastic is the close exchange with colleagues –you teach and are taught at the same time.
Shaune Harrison, Manchester
To my mind the atmosphere at mads is more international than inLondon, for example. Furthermore, the theatre is more strongly
represented, which I like. The performances on stage are reallyprofessional, the use of cameras, the possibility to see close-ups on thescreens. Apart from that, I also love to meet with colleagues andinterested “fans”.
Paul Merchant, London
I have been coming here for seven years now and have the feeling thatthe quality of this event is improving year on year. The motto reads:
small but fine. The circle of participants is manageable, networking andexchange are accordingly easy. There are also many opportunities forlearning here.
Birgit Mörtl, Vienna
This is my seventh time in Düsseldorf in a row where I feel like I am
returning to my own little family. Here I encounter interesting people who3are extremely skilled in their disciplines. The lectures are just great. To
me it is an honour to act as a presenter myself. It would, of course, benice if we could have more exhibitors again in future.
Cig Neutron, Los Angeles
I am really excited – there are so many nice, open-minded, interested
people here! And since this is a trade fair, there is a dense atmosphere.
Discussions here are wonderful for making contacts and deepening
business relations.
Guido Paefgen, Mainz
As a stage make-up artist I think it good and befitting to have such a
trade fair located in Germany – the country with the highest number ofstages worldwide. It’s like a get-together among colleagues, like working
in a lecture format. It is also exciting to see what the colleagues are
doing – and to hear right from the horse’s mouth, so to speak, why they
are doing it this way.
Press Contact:
Alexander Kempe
Marion Hillesheim
Tel.: +49(0)211/45 60-997/-994
Mail: KempeA@messe-duesseldorf.de
HillesheimM@messe-duesseldorf.de4