ENwww.prinoth.com

T he concept
A PRINOTH snow groomer, a professional kitchen, and a top chef. These are threevery important ingredients for a top-class outdoor culinary experience … Right
where people are on holiday, relaxing or being busy with their favorite activities, or away from the hustle and bustle of everyday life in the search for new andexciting experiences. SNOWLICIOUS is a food truck on a snow groomer, following
the footsteps of a modern service philosophy: quality, fast and easy.
The platform consists of a converted PRINOTH snow groomer with an incorporated
professional kitchen. Dishes are prepared and served fresh on the spot, as you
would expect from a legendary food truck. The recipes are the creations of therenowned Italian chef Andrea Campi, who is also the inventor of SNOWLICIOUS
and a champion of fine cuisine “Made in Italy.”
Unlike a truck, the PRINOTH tracked vehicle is perfect for use on the most diverse terrains. It moves smoothly on snow and sand, can reach event locations atalmost any altitude, and is extremely resistant regardless of the weather. Frombeach parties to ski slopes, from fair grounds to festivals, the SNOWLICIOUS foodtruck makes a great impression.
Unforgettable feelings are the ingredients of memories. SNOWLICIOUS is theideal concept for events and brand presentations because, on one hand, its
platform always ensures the same high standard of excellence and, on the otherhand, it can be easily adapted to any business standards and target group.
SNOWLICIOUS is the ideal marketing tool that can cover plenty of ground withalmost no effort.
The look and design of the snow groomer are highly customizable so that it canperfectly match the corporate design of a brand or company. But the original
design of the SNOWLICIOUS food truck also becomes a tangible added value forthe public attending events. Because of the culinary experience it offers andits ability to reach unique locations, SNOWLICIOUS is the perfect anchor for
innovative storytelling.
The SNOWLICIOUS concept stands out on the snow, as well as at the beach or in
any urban setting, making it the hotspot for any event and an authentic brandambassador. Whether you hire or purchase the SNOWLICIOUS snow groomer, youwill always receive the same unique all-round service. Off to new destinations!

snowlicious — PAGE 04 | 05

T he chef
It all started with an idea that came to Andrea Campi while he wasworking as a chef at a mountain refuge. After working half his life in
Milan, he was tired of the urban scene and the repetitive spectacleof the chic metropolitan clientele. Campi was longing for something
genuine, for a more rustic form of life and he found it in the mountains. For him, cooking became a new challenge and what was easy
became difficult because the setting was very different. Nothing wasin excess so everything was even more precious, even the ingredients for good food. Campi was not only at the stove: he pitched ineverywhere it was necessary. He learned to use a chainsaw because
he needed wood for the fireplace. He sat behind the steering wheelof snow vehicles to carry food to the refuge. He even tinkered on
the engine if it ever got stuck somewhere. All this was fun to him,
but it was also necessary if he wanted to make sure that his guests
always had something good on the table - in any weather and evenwhen he was short on staff. Campi was happy; his head was free.
New ideas came to him. One of these was SNOWLICIOUS: the idea wasto combine everything that had brought him so much joy: cooking,mechanics, and nature. The skill of his craft was at the center of it all
and the focus on the essential, like fresh regional ingredients, andthe flexibility of going where customers least expected it were highly
appreciated. Andrea Campi then went on the search for partners tomake his brilliant idea come true.
Andrea Campi is the owner and chef of “Osteria al Dosso” in Aprica,
in Italian Valtellina (province of Sondrio). There, he has honed
his skills in a cuisine that establishes a continuous dialogue with
the natural surroundings, preferably using local products from theregion. This same commitment to quality is also the cornerstone of
the SNOWLICIOUS concept where Campi has taken aspects of thestreet food philosophy applying and adapting them to an alpine
context. Depending on the area, Campi has created a variety ofdishes for his SNOWLICIOUS customers in which quality goes handin hand with a sustainable management of costs.

snowlicious — PAGE 06 | 07

T he kitchen
The first thing that Andrea Campi needed to implement his concept
was obviously a professional kitchen that he found straightaway
from an Italian manufacturer near Treviso. For 35 years, Prisma has
been manufacturing professional and industrial kitchens that embody the values of quality and innovation. Together, they worked
painstakingly to fit the complete kitchen equipment into a compact
space making it fit for being transported. At the same time, thekitchen had to be equipped with the most modern equipment andprovide young and ambitious chefs enough freedom of movement
to make creative dishes quickly and smoothly. The kitchen consistsof two separate areas: the left part contains the sink, dishwasher,pantry, refrigerator, and working surface and is a fixed standard
part of the SNOWLICIOUS basic configuration. The right part ismodular and can be adapted according to the customer’s requests
with induction cooker, griddle, barbecue grill, pizza oven and fryer.
In the standard version, the SNOWLICIOUS kitchen features a stainless-steel griddle cooker. However, customers can remodel this area
as they please. Instead of the griddle, various optionals can beinstalled for an extra charge. PRINOTH provides its support in theconfiguration phase with its expert advice. You can find the technical data for the kitchen equipment on the back of this brochure.
The main principle followed in the layout of the kitchen equipmentof the SNOWLICIOUS is to take into account the work flow in order toprovide chefs with enough room for creativity and ergonomic space.
The stove and kitchen appliances are very compact, but perfectlyfunctional.

snowlicious — PAGE 08 | 09

PRINOTHTECHNOLOGY
Once Andrea Campi had designed the ideal mobile kitchen witha kitchen professional, he started his search for some suitablewheels. Of course, they had to be fit for all terrains, reliable, safe,stable, and the aesthetic design had to match. Since he was looking
for the best technology in the snow groomer industry and an 100%
“Made in Italy” concept, PRINOTH was the obvious solution.

snowlicious — PAGE 10 | 11

No mountain too steep, no demand too big - this has been the mottoof the PRINOTH snow groomers that have been driving over slopesaround the world for more than 50 years now. The Sterzing-based
company can look back on a long track record of success, shapedby the pioneering spirit of the company’s founder and designer
Ernst Prinoth. Thanks to this DNA, PRINOTH snow groomers are
known around the world for the perfect combination of design,
future-oriented technology and sustainability.
Two of the top models of the PRINOTH fleet have been chosen for
SNOWLICIOUS: in Europe, the traditional LEITWOLF and, in NorthAmerica, the BEAST power pack. Please get in touch with our consultants and we will assess whether your LEITWOLF or BEAST is compatible with the SNOWLICIOUS concept.

THE PERFECTALTERNATIVEFOR YOURUSED VEHICLE

snowlicious — PAGE 12 | 13

Events and service
Every event has its own special features and expectations to be truly unique. SNOWLICIOUS
is a highlight that provides flexibility, ensures perfect brand presentation and offers
exceptional added value to the culinary experience of your target groups.

THE ADVANTAGES OF SNOWLICIOUS:+		+++Flexible and mobile, suitable for almost any terrain - whether in the city, on thebeach or on the ski slopes
Weather-resistant and rugged, it can be used all year round.
Cost estimate accuracy when planning (including cost of goods and personnel)
Commitment to quality through a unique gourmet concept and high-tech equipment

snowlicious — PAGE 14 | 15

SNOWLICIOUS CUSTOMIZATION:++		+		+

Base paint of the kitchen unit and generator: black
Paint finish of the operator’s s cabin in the original colors of the respective
vehicle model
Different wrap options are available: individual design according to customer
request, ATOMIC version or original SNOWLICIOUS version
Branding according to customer request

SNOWLICIOUS SERVICE:+				++						An all-round service from transport, through assembly, to the culinary concept isoffered. Feel free to contact your PRINOTH partner to discuss the desired level ofservice and support.
In agreement with us, SNOWLICIOUS can also be operated independently.
The sound system provides excellent sound quality and adequate volume for any
kind of musical setting. The roof of the vehicle cab can also be equipped with aDJ console, which can be reached with a ladder on the side, ensuring good visibility
at a height of 5 meters (16 feet).

KITCHENTECHNICAL DATAWATER TANK

100 liter loading (fresh water) (26.4 gal)
200 liter unloading (used water) (52.8 gal)

WORKING SIDE

2,240 mm length (88 in)
850 mm width (33.5 in)
Sink with water tap
Container for used water
Fridge with 3 opening doors
Space for garbage
Storage space

COOKING SIDE CONFIGURABLE

2,275 mm length (90 in)
850 mm width (33.5 in)Equipment on request and based on needs:
Griddle, induction, barbecue grill, fryer,
pizza oven, microwave
Filter exhaust hood

3,850 (KITCHEN RAISED)

3,050 (FOR TRANSPORT)

3,010

3,250 (KITCHEN LOWERED)

6,910 (FOR TRANSPORT)(FOR TRANSPORT)

Foldable stairs and sidewall

HEATING

Webasto 24V Air top evo 40

MAINTENANCE

Tiltable cabin

INTERNAL LIGTHING

LED

2,500

6,300

VISA AND OTHER

Please contact PRINOTH for the BEAST dimensions.
*All specifications in mm

snowlicious — PAGE 16 | 17

STANDING PLATFORM

GENERATOR

5,100

5,360

4,510

4,300

8,850

KITCHEN CABIN

30 kW (40 hp) / 90 liter (23.7 gal)
62 kW (83 hp) / 90 liter (23.7 gal)

OPTIONSDJ ROOF PLATFORM

Ladder and rail on roof

DJ CONSOLE

Pioneer DJM350 , 2cd CDJ350, headphones

SOUND SYSTEM

Upon request

WRAP

Upon requestCARGO RACK

2,5 m x 1 m; 100 kg (98 in x 40 in; 220 lb)

SIDE WINDOWS

Made of Plexiglas, openable

KITCHEN CONFIGURATION OVERVIEW

1CONFIGURATION SECTOR

2CONFIGURATION SECTOR

WORKING SURFACESINKDISHWASHERPANTRYREFRIGERATOROPTION: MICROWAVEWORKSPACE
FOR THE CHEF

3CONFIGURATION SECTOR

The kitchen consists of two separate areas: the left part contains the sink, dishwasher, pantry, refrigerator and working surface and is a fixed, standard part of
the SNOWLICIOUS basic configuration. The right part is modular and can be adapted
according to the customer’s requests with induction stove, griddle, barbecue grill,
pizza oven and fryer. In the standard version, the SNOWLICIOUS kitchen features astainless-steel griddle. However, customers can remodel this area as they please.
Instead of the griddle, various options can be installed for an extra charge. PRINOTH
provides its support in the configuration phase with its expert advice.

snowlicious — PAGE 18 | 19123CONFIGURATION SECTOR+ FRYER+ BARBECUE+ GRIDDLE+ WORKING SURFACECONFIGURATION SECTOR+ BARBECUE+ GRIDDLE+ INDUCTION STOVE+ WORKING SURFACECONFIGURATION SECTOR+ INDUCTION STOVE+ WORKING SURFACE+ PIZZA OVEN

Success has no secrets, but reasons. The success of SNOWLICIOUS
lies in the fact that everyone likes the concept: the guest because
it is innovative, yet authentic and the operator because it is flexible
and highly customizable. The rise to the top of the gourmet snowgroomer has just begun!

val ira (ES)rd Ro ck Caf é GrandSN OWLIC IOUS - HaReferences“Andrea Campi is the snow food pioneer.““Audi and SNOWLICIOUS - a successful partnership for ourwinter events that has allowed us to introduce a new typeof mountain experience.“– Audi Group –“If the SNOWLICIOUS food truck comes to our ski refuge at
the foot of the Sassolungo, it will be like having aski paradise on earth!“– Igor Marzola, owner of Rifugio Emilio Comici Val Gardena ITA –SNOWL ICIOUS on the beach - Riccion e (IT)– Gambero Rosso –“I am proud of our cooperation with SNOWLICIOUS and I am
convinced that the concept will establish itself internationally.““With SNOWLICIOUS, we provided a wonderful highlight at
the Aspen 2017 Alpine Ski World Cup Finals. Sunshine, mountains
and fantastic Italian food prepared by the SNOWLICIOUS team!“– Hilaire Paleni, Skis Rossignol SAS Racing Dpt –“The SNOWLICIOUS concept is an obvious choice for our resort;
ringing delicious tacos and drinks, DJ music and a fun party
directly to guests on the slopes.“SNOWLIC– Rob Spence, Vice President of food & beverage forSteamboat Ski Resort & Corporation –Cup Ischgl (AT)IOUS - San Pelle grino Ster ne– Marco Rocca, Managing Director at Mottolino Spa. –snowlicious — PAGE 20 | 21

Buy or rent
The response from the public has been so good that there is now
a small fleet of gourmet snow groomers touring the mountains in
Europe and North America and present at various hot spots. Rented
or purchased by brand partners and ski resorts, they are setting new
accents in experiential marketing.

+ RENT: We take care of SNOWLICIOUS, including the		 transportation, set-up, catering and everything that		 goes with it.
+						SALE: If you would like to use SNOWLICIOUS over a longer
period, it is well worth thinking about purchasing it. Feel free
to contact us and we will be pleased to guide you in finding
the best solution.

ANDREA CAMPI | MOB: +39 345 77 58 992
andrea.campi@prinoth.com | www.prinoth.com/snowlicious

THE FINE DINING WATERS

THE FINE DINING WATERS

KULINARIK & KUNSTST. ANTON AM ARLBERG

we S

WeFly

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