2023: 60th Anniversary of Bridgestone Motorsport
Next Stage“Challenge for Excellence”

Sustainable global motorsports
reinforcement
December 15, 2023

Bridgestone Corporation
Member of the Board, Global CEO and Representative Executive OfficerShuichi Ishibashi

Committed to inspiring excitement andspreading joy to the world of mobility

2/23

60th Anniversary of Bridgestone Motorsports – Global journey

1960s

1963 First Japan Grand Prix

1976 Participation in F1® GrandPrix in Japan

1970s
3/23

1980s

1995-

2002-2015

1981 Participation in European
F2 Championship

Return to INDYCAR® SERIESMotoGP™

1991 Participation in DTM

24 Hours of Le Mans

1990sMotoGP™
2015 Round 18 Valencia

F1®
1997-2010
Participation in an
FIA World Championship

“Passion for Excellence”
Monozukuri (R&D and manufacturing) power / Global brand power / Talent development
Foundations for our premium tire business

4/23

5/23

“Challenge for Excellence”

Next Stage

Sustainable global motorsports
reinforcement

6/23

“Mobilelaboratory”

7/23

FromCircuit

To

StreetTURANZA EV
8/23

“thinner, rounder, lighter””New premium in the EV era”
Base technology for product design thatelevates all conventional performance andfurther customizes desired tire performance bycustomer and vehicle type.

9/23

“Ultimate customization”
Being attentive to customers, sharpen

edge in performance that that not only
respond to various customers’ needs andwants but further inspires them.

10/23

Toward 2030
To be a sustainable global premium brand

11/23

Establishedglobal premium brandTo be a sustainable global premium brand(1997: Participation in F1®)

Foster empathy and trust by demonstrating
our challenge and pursuit of excellence,and passion to race.

Sustainable premium

Empower each and all to achieve their best andbe essential to the future of mobility12/23

Passion to be an inspiration.
Passion to make Earth a better home for all.

Passion to undertake new journeys together.

13/23

Evolve to agile and sustainable management with motorsports
pursuing excellence as the starting point

Production &Logistics“Excellence”
Sustainable global
motorsports

UseDevelopment
RecycleRaw material &Procurement

Toward the realization of our vision: “Toward 2050, Bridgestone continues to provide
social value and customer value as a sustainable solutions company”
14/23

Raw material&Procurement

Motorsports tire

Enhance and diversify renewable resources

Aim for 65% or more in ratio of recycled and renewable material
Ensure traceability of raw material (natural rubber, etc.)
Drive development of race tires using natural rubber derived from guayule /Enhance sustainable materials through co-creation with partners
15/23

Production & Logistics

Motorsports tire

Production using 100% renewable energy
CO2 reduction through green distribution (in land & sea) < Scope3 >Production and logistics of motorsports tires will lead to driving carbon neutrality
16/23

Recycle

Motorsports tire

Strive to realize chemical recycle to “renew” tires to raw material
Sustainability business model
Carbon neutral / Circular economy
17/23

Accelerate evolution withmotorsports as the starting point

Motorsports tire

“Produce”, “use” and “renew” tires to raw material

Aim for Net Zero across the value chain
Accelerate evolution of the entire Group with motorsports as the starting point
18/23

“Ultimate Customization”
Staying close to teams, developed tires based on a deep
understanding of solar car characteristics, road conditions anddesired tire performance to traverse 3,000km across theAustralian continent.

Realized 100% carbon neutral transportation throughco-creation with DHL.

Specialized in low rolling resistance, wearresistance and light weight: “Sharpen edge”
Supplied tires equipped with ENLITEN®
technology with recycled & renewablematerial ratio of 63%
20132023*Performance expression is only an image

19/23

Supporting 6 races in 6 European
countries from 2023.
Cars fitted with TURANZA 6 and TURANZA A/S６tires
equipped with ENLITEN technology won in the Monaco
and Italy rounds.

To be expanded to 12 races in 10 countries in 2024,
and aimed to be expanded outside of Europe from 2025
Collect voice of ecoRally Cup participants who used ENLITENequipped tires. Connect them to planning of new ENLITEN
products and technology development.
By supporting the zero emission vehicle race with ordinary drivers,
accelerate the adoption of EVs and support the realization of acarbon neutral mobility society linked with the global expansion ofENLITEN-equipped products.

Support the development of motorsports culture
together with motorsports clubs in each region
20/23

In front of Casino de Monte Carlo, Principality of Monaco

ABB FIA Formula E World Championship
Selected as sole tire supplierfrom the 2026 -2027 season
Return to an FIA World Championshipfor the first time in a decade and a half

21/23

Committed to empowering each and all to achieve their best.
Committed to being essential to the future of mobility.

22/23

Motorsports is Bridgestone’s passion.
Always has been. Always will be.

23/23

Statements made in this presentation with respect to Bridgestone's current plans, estimates, strategies and beliefs and other statements that are not historical facts areforward-looking statements about the future performance of Bridgestone. Forward-looking statements include, but are not limited to, those statements using words such as"believe," "expect," "plans," "strategy," "prospects," "forecast," "estimate," "project," "anticipate," "may" or "might" and words of similar meaning in connection with a
discussion of future operations, financial performance, events or conditions. From time to time, oral or written forward-looking statements may also be included in othermaterials released to the public. These statements are based on management's assumptions and beliefs in light of the information currently available to it. Bridgestone
cautions you that a number of important risks and uncertainties could cause actual results to differ materially from those discussed in the forward-looking statements, andtherefore you should not place undue reliance on them. You also should not rely on any obligation of Bridgestone to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise. Bridgestone disclaims any such obligation.

Copyright © Bridgestone Corporation

24/23