News Release
D.A.Consortium Inc.

DAC introduces “Commerce Flow DAC Edition,” an EC site
ad management optimization platform～handles online procedures and credit card settlements and offers a selfplan for companies that want to freely manage their own ads on EC sites
Tokyo, December 7, 2022 --- D.A.Consortium Inc. (DAC) is pleased to announce thatCross Commerce Studio, its cross-company organization that supports commerce DX,
will begin offering Commerce Flow DAC Edition, an easy-to-implement version ofCommerce Flow(*1), an EC site ad management optimization platform developed byNegocia, Inc. (negocia). This service is an initiative of Hakuhodo EC+, a crossorganizational EC project of the Hakuhodo DY Group.

DAC began offering Commerce Flow in April 2021 to support its ad management
agency and consulting services. With numerous client companies wanting to freely
manage ads on their own, we developed Commerce Flow DAC Edition, which has aself-planning function for companies to implement and operate Commerce Flow. By
automating ad management tasks, the new service aims to enhance efficiencies,
reduce costs and maximize ad effect performance.
■Commerce Flow DAC Edition features① Easy-to-create accounts
From applications to contract signing and even credit card settlements, accounts
can be created easily online. This significantly reduces the amount of time requiredfor implementation(*2) and facilitates ad management tasks.
② Dashboard with at-a-glance effect data
The dashboard provides immediate progress results by the week or month without
the hassle of detailed calculations. The report-format function allows the information
to be used as is for internal reporting.
③ Automatic management effectiveness improvement function
An automatic ad management optimization function incorporates effectiveness
improvement methods based on DAC’s wealth of ad management experience. The
day of the week and time can also be specified for further improvement in effect.

■Application page / Instructions
https://solutions.dac.co.jp/commerce-flow/lp

To respond to the recent expansion of the EC market and the growing importance ofdigital marketing for EC commerce, DAC further enhanced is capacities by launching
Cross Commerce Studio(*3), a cross-company organization that supports e-commercemarketing activities in April 2022. As part of this effort, DAC is working on initiatives toautomate EC site ad management to improve the operational efficiency andeffectiveness of our client companiesʼ e-commerce marketing activities. DAC willcontinue to work closely with negocia to actively promote improvements in Commerce
Flow DAC Edition.
（*1）April 1, 2021, press release: DAC and IREP to add unique functions to “Commerce Flow,” an EC site
ad management optimization platform
https://www.dac.co.jp/english/press/2021/20210401_commerceflow（*2）On-line applications are available only for Commerce Flow DAC Edition. In addition, accountapplications are subject to an in-house approval process.
（*3）May 10, 2022, press release: DAC launches Cross Commerce Studio to support e-commercemarketing activities
https://www.dac.co.jp/english/press/2022/20220510_ccs#####■CROSS COMMERCE StudioDACʼs Cross Commerce Studio integrates existing services, tools, solutions related to EC malls,
client company EC sites and social commerce to provide comprehensive and seamless ecommerce support. By managing and implementing marketing initiatives and providing
consulting services, tools and production capabilities, Cross Commerce Studio works to optimize
client companiesʼ e-commerce marketing activities.

https://solutions.dac.co.jp/ccs/lp

■HAKUHODO EC+Hakuhodo EC+ is a Hakuhodo DY Group cross-organizational EC project that brings together theknowledge and skills of Hakuhodo DY Group companies as well as collaborative companies tocreate value and promote DX in the EC realm. Hakuhodo EC+ works to discover new types ofcommerce and unleash new EC possibilities by providing full-funnel marketing DX and businessgrowth support along all types of value chains, from market analysis, problem identification,
strategy proposal and systems development to EC site construction, implementation, customer
acquisition, CRM, fulfillment and contact center management.
Hakuhodo EC+ is part of Shopper Marketing Initiative®, a strategic organization supported bynine Hakuhodo Group companies that develops new online and offline purchasing experiences for
sei-katsu-sha, a term Hakuhodo uses to denote people with lives, aspirations and dreams, notsimply “consumers.”

https://www.hakuhodo.co.jp/ecplus

https://smi-wow.jp/＜Corporate Information＞■ D.A.Consortium Inc.
https://www.dac.co.jp/english/
Established in 1996 during the early days of online advertising, DAC has led the formation andgrowth of the digital marketing industry by steadily expanding its operations with the increased
digitalization of information and lifestyles.
Utilizing a wealth of knowledge and experience in digital advertising, advanced technologicaldevelopment skills, and strong relationships media companies, platformers and other technology
partners, DAC provides global and comprehensive digital marketing services, such as supporting
company data utilization, designing promotional initiatives, and developing and constructing
marketing systems.
Guided by the mission, “Empowering the digital future,” DAC will continue to be a leader increating new forms of digital ads and marketing that provide new value to society.
Representative ︓ Yuzo Tanaka,President, Executive Officer, CEO & CCO（Chief Compliance Officer）
Head Office
︓ Yebisu Garden Place Tower, 4-20-3, Ebisu, Shibuya-ku, Tokyo
Established︓ December 1996
Business
︓ Online media transaction related business, Solution business,
Ad Operations Business
For inquiries regarding this News Release
D.A.Consortium Inc.
Corporate Strategy Group Public Relations / E-mail︓ir_inf@dac.co.jp