PREMIUMADRESS

On-the-spot correction,
electronic notification

Contents

Process04

Applications

06

Services and prices12

Preparation for dispatch

15

Success stories

17Nothing is as constant as change
In Germany some ten million addresseschange every year. But not everybody whose
address changes lets you know that they
have moved or that their name has changed.
There are many different reasons why items
do not get to their recipients. These include
deaths, temporary absences, inaccessible orunlabeled mailboxes or incorrect addresses.
The costs incurred for businesses are high ifmail items cannot be delivered. WithPREMIUMADRESS you know which of youritems cannot be delivered and you receivevaluable information about address
corrections, the reasons why items cannot
be delivered, and relocations. Regularly
update your address information and boost
efficiency with PREMIUMADRESS.
Regardless of whether it’s letters, mailings
or Pressepost mail, we want your items toreach their destination. Find out how youraddress management can benefit from ourinnovative PREMIUMADRESS service.

Benefit today from the advantages offeredby PREMIUMADRESS:
nPreserve your valuable customercontacts.
nEnsure you have up-to-date addresses
even if your customers have notinformed you of changes.
nReduce the number of items sent to thewrong address and the number ofreturns.
nEnsure trouble-free customer communication through the use of efficientaddress management.
n
Try to save CO2e emissions by avoiding
returns and working with electronicallytransmitted address information ifpossible.

4

Process

Let us handle it

Better service and greater efficiency
with PREMIUMADRESSYour address data is a valuable resource.
This is why our mail carriers checkPREMIUMADRESS mail items on the spot toensure they can be delivered. Items thatcannot be delivered are processed according
to the PREMIUMADRESS option you choose.
Database cross-checks provide reliable andverified information about why items cannot
be delivered and, if you wish, about yourrecipients' new addresses. You can then accessall up-to-date address information in yoursecure client area at www.premiumadress.de.

This data can be downloaded and can also be
provided via SFTP.
The result: Your address data is up to dateand ready to go for your next mailout.
Effectively reduce the number of incorrectly
addressed items and the additional costs
they incur.

Professional and reliable – the PREMIUMADRESS process
1. Preparation for dispatch
Your items are marked with a “P” for PREMIUMADRESS and a data matrix
code that contains all relevant information. In the event that an item is notdeliverable, this information specifies what action is to be taken.

Process 5

2. Deliverability check
For mail carriers, the “P” and the data matrix code on an envelope signal thatthe mail item was mailed using PREMIUMADRESS. The mail carrier thenverifies deliverability on the spot.

3. Data recording
Your data matrix code and the address field are scanned. This step records all
the information they contain and links this data to the reason the item cannot
be delivered.

4. Data cross-checkYour digitalized address data is cross-checked against the redirection,
deceased persons and (optionally) undeliverable mail items databases.

5. Data transfer
After the delivery attempt, detailed information about the address data of youritems is made available in your customer account in the PREMIUMADRESS
online service. In addition to downloading your data, you can receive it viaSFTP.
Benefit from the advantages offered by PREMIUMADRESS and optimize your address data
for future mailouts.

6Applications

Total flexibility with our sevenproduct options
PREMIUMADRESS is a modular product thatyou can use flexibly for all your postings tomeet your needs. Choose one or different
product options to optimize your mailing
campaign and address management.

What to do with undeliverable items?
It’s up to you
Return or redirect? What address
information do you need? We have a solution
for each and every item that you mail:When information is important
Fast and reliable electronic maintenance ofyour address data:

nnn

PREMIUMADRESS Basis
PREMIUMADRESS Reportnn

PREMIUMADRESS Plus
PREMIUMADRESS Fokus
PREMIUMADRESS Hybrid

Manage returns, conserve companyresources.
For mail that is to be returned to you if itcannot be delivered or the recipient has
moved:
nn

PREMIUMADRESS Retoure
PREMIUMADRESS Retoure Extra

Applications

7Optional supplementary services
The following supplementary services are available for PREMIUMADRESS Basis, Report, Plusand Fokus:
nUndeliverable with databaseconfirmation: The addresses of items
that could not be delivered are crosschecked against the postal reference
file and other databases to confirm
non-deliverability.

nAddress search:
Search for addresses of undeliverable
items that cannot be updated on thebasis of information from current
redirection services. Searches are
conducted in numerous relocation
and address databases, and include adeliverability check.

8Applications

The right solution
for every situation
Use PREMIUMADRESS according to yourneeds to manage your mailings and address

data. Your requirements determine which
product options are right for your mailings:

PREMIUMADRESSType of item

What do you want to send? MAIL, DIALOGPOST with or without
wrapping, Pressepost – you can use a variety of product options,based on the type of item you want to send.

Action to be taken in theevent of non-deliverability orrelocation

You determine what is to be done with your item if it cannot bedelivered or the recipient has moved:
return, redirect or destroy.

Electronic address
information

You also decide what address information you wish to receive,e.g., the relocation address or information that the recipient isdeceased.

Data provision

You specify how you want us to provide you with address information. Choose from suitable file formats and configure the result file
to meet your needs. You can collect the data via download or SFTP.

The following pages offer a few case examples for the use of
the various product options.

Applications

9Up-tw dispatch
Benefit from systematic address maintenance
Example 1 – Financial service provider
A financial service provider mails 40,000
letters every quarter. They want to keep thenumber of incorrectly addressed items to aminimum. In order to keep the address

database up-to-date, they choose to send
mailings with PREMIUMADRESS Basis.
Its special advantage: All address information
is free of charge, with the exception ofrelocation information.

PREMIUMADRESS Basis
Type of item

Standard letter

Action to be taken in theevent of non-deliverability orrelocation

Redirect if the recipient has moved and has requested mailredirection; destroy if the item cannot be delivered.

Electronic address information

Relocation addresses, non-deliverability
information

Data provision

Retrieval via SFTP

10Applications

Clever combinations –optimized dispatch
Preserve the value of youritems.
Example 2 – Mail order company
A mail order company sends out 20,000main catalogs and 5,000 coupon cards per
season, using DIALOGPOST. If the valuable
catalogs are undeliverable, they should be
returned so they can be sent to someoneelse. The company also wants to have theaddress data of its established andprospective customers updated regularly.
The catalogs are mailed withPREMIUMADRESS Hybrid, the coupon
cards with PREMIUMADRESS Report.

PREMIUMADRESS Hybrid
Type of item

DIALOGPOST with wrapping

Action to be taken in theevent of non-deliverability orrelocation

Redirect if the recipient has moved and has requested mail redirection; return if the item cannot be delivered

Electronic address
information

Relocation addresses

Data provision

Download from the PREMIUMADRESS online service

PREMIUMADRESS Report
Type of item

Coupon card

Action to be taken in the eventof non-deliverability or
relocation

Redirect if the recipient has moved and has requested mail redirection. Destroy if the item is undeliverable

Electronicaddress information

Relocation address/information, non-delivery information,
information about deceased recipient supplied as “could not
be located”

Data provision

Download from the PREMIUMADRESS online service

Applications

11

Rely on us
to return valuable contents.

Example 3 – Commercial enterprise
A commercial enterprise mails out 80,000
high-quality product samples every year. Ifthese items cannot be delivered they must

be returned to the sender. To do this, use
PREMIUMADRESS Retoure.

PREMIUMADRESS Retoure
Type of item

DIALOGPOST with wrapping

Action to be takenin the event of non-deliverability or relocation

Redirect if the recipient has moved and has requested mail redirection; return if the item cannot be delivered

Electronic address
information

None

Data provision

None

PREMIUMADRESS offers tailored solutions, is flexible and can be combined according to yourneeds.

12Services and prices

All seven options at a glance
Overview of product options
Features

Product options

Type of item

MAIL

Basis1

Report1

Plus

Fokus

HybridRetoure

RetoureExtra

DIALOGPOST with wrapping
DIALOGPOST without wrapping
Pressepost
Action to betaken

Return if the item cannot be delivered
Return if the recipient has moved and requested mail redirection

4

Redirect if the recipient has moved and has requested mail redirection (for MAIL, DIALOGPOST with wrapping)
Destroy if the item cannot be delivered*
Address
information

Relocation address / information(if the recipient has moved and requested mail redirection)

2

Undeliverable because recipient could not be found/delivery was refused/item was not collected
Undeliverable because the recipient is deceased
Supplementaryservice

Optional: Undeliverable with database confirmation

Data provision

Download
Optional: SFTP

3

Optional: New address provided by the address search service**  * Additionally in the case of relocations if the recipient has requested mail redirection, for DIALOGPOST without wrappingand Pressepost.
** Supplementary agreement required

1 Not in combination with merchandise or letters which contain inserts not made of paper.
2 For Dialogpost without wrapping and Pressepost, delivered as address property 25.
3 Delivered as address property 10.
4 Return also in case of death and temporary absence with request for mail redirection.

Subject to price changes. Last revised: September 1, 2024

Charges apply to the address information delivered to the customer. The charge
depends on the type and number of address details provided. Prices for Premiumadress services in combination with Dialogpost with / without wrapping or Mail
can be found in the current price list: deutschepost.de/premiumadress.

Prices for POSTVERTRIEBSSTÜCK (preferred periodicals) and PRESSESENDUNG(standard periodicals / Pressepost) can be found in the Press Distribution price list:pressedistribution.de13

Services and prices

Save on work,
time and costs
With PREMIUMADRESS you benefit in thelong term from address data updates.
Systematically reduce the number ofincorrectly addressed items and returns
while steadily reducing your address
maintenance costs.

Example 1 – Financial service provider
ServicePrices*

Amount*180 relocation addresses€1.40€252.00

356 undeliverable itemsFree€0.00

18 undeliverable items (because therecipients are deceased)

Free

€0.00
Total €252.00

40,000 standard letters per quarter sent with PREMIUMADRESS Basis (1.4% assumed error rate)* Plus statutory VAT.

Advantages:nAddress information is free of chargenReduced printing and postage costsnReliable delivery of mandatory notifications

Services and prices

14

Example 2 – Mail order company
Service

Prices*Amount*195 relocation addresses/information€1.40€273.00

205 undeliverable items€0.33€67.6571 undeliverable items because the recipients are deceased€0.88€62.48306 returns (undeliverable)€0.25€76.50Total €479.63* Plus statutory VAT

Supplementary services
ServicePrice*Amount*48 address searches€5.50€264.00
Total €264.00

20,000 main catalogs sent with PREMIUMADRESS Hybrid and 5,000 coupon cards with PREMIUMADRESS Report(1.9% assumed error rate)* Plus statutory VAT

Advantages:nValuable customer contacts are retainednReduced printing and postage costsnValuable catalogs can be re-mailed to other customers

Example 3 – Commercial enterprise
ServicePrice*Amount*2,400 returns€0.25€600.00
Total €600.00

80,000 Dialogpost items with product samples sent with PREMIUMADRESS Retoure (3 % assumed error rate)* Plus statutory VAT

Advantages:nValuable content can be reusednValuable customer contacts are retained

15

Preparation for dispatch

100% digital –100% flexible
Turn your mail into an information
resource.
After concluding a PREMIUMADRESS
contract you will be given access to yoursecure customer account from where you
can use PREMIUMADRESS directly for youritems.
Flexible digital encryption – with the datamatrix code
Along with the printed “P”, the data matrix
code is an integral feature of allPREMIUMADRESS items. It contains
important, digitally encrypted information
regarding your item and is supported bycommonly available software solutions.
Depending on the requirements and typeof franking, the data matrix code provides
information regarding theproduct option
and:

nnnn

What is to be done with undeliverable
items (destroy, redirect or return them).
The return address for items such as
catalogs.
The name of the person in yourcompany to whom corrected recipient
addresses are to be sent.
The customer number and customer
status that are on file (customerspecific information regarding therecipient).

Preparation for dispatch 16

Software solutions
Using our dedicated dispatch preparation
software, you can encode your items easily
and according to your needs.
nnnDIALOGPOST MANAGER
DIALOGPOST MANAGER helps you
prepare and dispatch mailings for yourdialog marketing campaign. In the caseof PREMIUMADRESS, it also supports
the preparation of MAIL items.
MANAGER PRESSE DISTRIBUTIONMANAGER PRESSE DISTRIBUTION
prepares the dispatch of preferredperiodicals, standard periodicals andwrapper-packed newspapers for you.
MAILOPTIMIZER
MAILOPTIMIZER is the software solution for IT franking.

In addition to Deutsche Post software
solutions, a number of other software
products are available that support thegeneration of data matrix codes.
Now even easier to use –PREMIUMADRESS LabelFor customers who want to generate theirdata matrix code on a computer without thehelp of special software, we have developed
the new PREMIUMADRESS Label withintegrated data matrix code. This product is
especially suitable for small dispatch
volumes when you don’t need the full
flexibility of PREMIUMADRESS and place
few or no demands on the way customerspecific information regarding the recipientis shown. You can generate, download anduse your label straight away using the “PLabel” menu item in the PREMIUMADRESS
online service.
The PREMIUMADRESS Basis and Report
options can also be selected in E-Post Mailer
and Business Box. For customers with nocontract or registration in the online service.
nE-POST MAILER Use the free E-POST
MAILER software to send business mailat affordable overall prices. Printing,enveloping, franking and classic maildelivery all included.

nE-POST BUSINESS BOX Use E-POST
BUSINESS BOX to optimize your processes, reduce costs and simplify mailing of your day-to-day businesscorrespondence.

17

Success stories

PREMIUMADRESS in use –success stories
Mail order specialist Heine Versand
staysup to date.
Here the option of having catalogs returned– especially high-quality main catalogs – isimportant. For the 30 million or so mailitems it sends every year, Heine Versand
relies on the address management servicesof PREMIUMADRESS.
With PREMIUMADRESS Basis and Retoure,the mail order company receives reliable
electronic address information and canreuse catalogs that could not be delivered.

Magazines make a good impression withPressUp
Subscription provider PressUp knows thatmaximum customer satisfaction depends onreliable and punctual delivery – which is why
it chose PREMIUMADRESS for quick andconvenient information on the latest addresschanges among its customers.
PREMIUMADRESS guarantees efficient,target group-oriented delivery that benefits
service providers, magazine publishers,
advertisers and readers alike.
PREMIUMADRESS Basis helps subscription
provider PressUp play expertly to itsstrengths.

Success stories

A lot of free address information for arvato
infoscorearvato infoscore sends out more than 25
million collection letters every year, making
systematic address maintenance a must for
the financial service provider. By integrating
PREMIUMADRESS into its in-house system,
arvato infoscore was able to improve its
address quality and speed up its collection
process. An additional advantage: It receives
address information for MAIL items free ofcharge.
With PREMIUMADRESS Basis, arvato
infoscore can access the latest address
information every day.

18

19

Depend on PREMIUMADRESS for your address
maintenance needs:
nUnique source of information
On-the-spot deliverability checkperformed by our mail carriersnFlexible use
Individual solutions with sevendifferent product optionsn

Systematic digital address maintenance process
Cross-checks with up-to-date
databases as well as online datatransfern

Efficient address management
Time and cost savings thanks toprofessional preparation andcompilation of non-delivery
notifications.

Take the green path with us. Yellow is green.

With its GoGreen service, Deutsche Post
offers CO2e offset shipment of consignments. National letters are already transported in a CO2e compensated way thanks toGoGreen. For national advertising mail andpress products, you can use a special
GoGreen contract. Based on internationallyrecognized carbon accounting standards(including Greenhouse Gas Protection), we
record the greenhouse gas emissions generated and offset them in global climate protection projects. The offsetting is verified
annually by an independent auditingcompany.

We also use GoGreen for the CO2e offset
transportation of returns and redictions.
You are welcome to print the GoGreen logo
directly on your envelopes to show your own
commitment to climate protection.
Would you like to do even more? Everyreturn that is not transported is good for ourclimate. We can provide you with theaddress information, e.g. a relocation
address, in your customer account in thePREMIUMADRESS online service.

20

Your partner forpremium requirements
Would you like a personal consultation?
We’ll be glad to help you. Your personalcustomer advisor can provide you withinformation and advice on any questions

Customer service
Tel.: 0228-4333 112*
* Mon. – Fri. from 8:00 a.m. – 6:00 p.m., Sat. from 8:00 a.m.
– 2:00 p.m., except on national holidays in Germany.

premiumadress.deconcerning PREMIUMADRESS. To arrange ameeting, simply call our customer service.

Deutsche Post AG
Headquarters
Product Management
Recipient & Services Mail
53250 Bonn, Germany
premiumadress.de
Last revised: September 1, 2024