CONTENT BY THE WORLDFOLIO

Unparalleled expertise in plastic films and packaging
for the semiconductor and automotive sectors
Since its foundation in 1933, AICELLO Corporation has been an indispensable provider of plastic films andpackaging for global industry.

“We’re a highly
motivated collectiveof talented individuals
working together,
striving to overcome
any challenges
that lie ahead.”
Satoshi Morita,
President & CEO,AICELLO Corp.
With close to a century of experience, AICELLO Corporation
has remained at the forefrontof the plastic film and packaging industry, evolving with thetimes over the decades. After
realizing the environmental
impact of its cellophane production, the company’s corebusiness shifted to polyethylene
films and bottles in the 1970s,
and that sustainability-led decision has been a driving force of
product and business development ever since.
“While the 17 U.N. Sustainable
Development Goals (SDGs) are
widely known today, AICELLO
has long had a similar sense ofurgency about the environmental impact of our business,” says
company president and CEO Satoshi Morita.

In fact, Mr. Morita himself
introduced the company-widebusiness strategy known as ‘CBS’(Clean, BOSELON, SOLUBLON)
back in 2008 when he was marketing director. “The goal behind
this strategy was to present aclear way of demonstrating ourcore technologies, competitive
advantages, and how we add
value through our manufacturing
activities,” he explains, addingthat this involved scaling down
the company’s product portfolio.

“I decided we should concentrate on our best and mostvalue-added products: our clean
technology (Clean containers,HYPERCLEANTM Films), anticorrosion film (BOSELON), and watersoluble PVA film (SOLUBLON).
These three products became
the focus of our marketing strategy, and represented a dramatic
downsizing of our portfolio.”“Our clean packaging technology is really one of a kind,” hestresses, adding that huge value
is being created in “supporting thesemiconductor industry throughthe high purity process chemical
packaging and manufacturing
equipment parts packaging.”
Despite a potential early hit
to profitability in some areas,
the company’s clean technology
goals and vision for semiconductor manufacturing, alongwith a continued role in the automotive industry, and overseas
growth, made it an astute move,with success and profitability
maintained through these threecore products.
That constant strive for competitive advantage is also demonstrated through AICELLO’sconcept of Dantotsu, which re-Quality Control: CleanlinessMeasurement

fers to a product or businessmodel that is one of a kind, orimpossible to replicate.
“I believe that the level of satisfaction of the customers withthe products or business model –which ultimately determines thelevel of Dantotsu – also sets eachcompany’s competitive edge,” explains Mr. Morita. “The differencesthat lead to customer satisfaction
indicate not only tangible aspects,
such as product quality, price anddelivery, but also intangible aspects like business marketing,production know-how and responsibility for the customer needs. It
is important for us to strategicallydesign Dantotsu in our business,
and I feel that Dantotsu should be
a necessary condition for Japanese companies to compete in theglobal market.”This ability to work on theinternational stage is seen asa valuable opportunity by Mr.
Morita, especially as the Japa-© 2022, Takenaka CorporationNew SOLUBLON factorysoluble film, which has been widelyused in single unit dose detergentsacross China, the U.S. and Europe.
“Currently, we are focusing
our efforts on the existing applications of our water-solublefilm,” says Mr. Morita. “Throughour R&D, we are also pursuingfurther discoveries for applications of the film, including thoserelated to the manufacturing ofelectronic materials.”
Key to the ongoing success ofSOLUBLON is the new factorythat is under construction, onethat will allow production to increase and provide stability ofsupply as demand grows.

Let’s keep on creating new value.
AICELLO will continue to create
new value and bring its technology
to the global market.

CLEANBARRIER™ (CB) Bottles
nese working population, andknock-on spending power, continues to contract.
“The shrinking in the domestic
market serves as a catalyst for
expanding overseas, so we havebeen employing our most suitablestrategies to expand and introduce
our products to an international
audience. In contrast to a stagnant
domestic market, we are profitingfrom overseas markets, which account for 45% of our total sales.
We are aiming to grow our business even more abroad.”Part of that growing success forthe company has been its water

Although North America andEurope play a significant role inthe business strategy, especiallyfor the BOSELON business, theneeds of loyal customers in theregional Asian market are also
being well catered to by thethree major locations in Malaysia, Shanghai and Japan.
“The automotive industry
growth in Asia and beyond,with just-in-time production
as a fundamental requirement,
means geographical proximity isessential,” states the company
president, eyeing a bright andclean future ahead.