Providing effective 360° integrated
Chinese-Canadian marketing solution

MEDIA KIT2023

SING TAO MEDIA GROUP CANADA COMPANY PROFILEOver the years, Sing Tao Media Group
Canada has evolved from a traditional
newspaper publishing company to a
multi-channel media group, serving thegrowing Chinese Canadian community withmagazines, radio broadcasting, websites,
mobile APPs, social media, e-newsletterand e-Commerce channels.
As the leading Canadian-Chinese multiplatform content provider, Sing Tao MediaGroup is a forerunner in innovation,connecting brands and audiences with thestories that matter most. It is also strongly
dedicated to supporting the community
through charitable efforts and cultural
campaigns.
The company’s unwavering commitment toinnovation and excellence has paved the way
to the establishment of its current diverseand distinctive media presence, comprisingsome of the country’s most influential online
news and lifestyle platforms, digital radio
broadcasting and e-commerce portals. With
more than 900,000 users1, 16 million monthly
page views1 and over 200,000 social media
followers2, Sing Tao Media Group Canada
has established itself as the standard in newscoverage, lifestyle, entertainment and social
participation.
With headquarter located in Toronto, thegroup also publishes magazines and othersupplements in British Columbia.

Source 1: Google Analytics October 2022
Source 2: Facebook as of October 2022

MEDIA TITLES

PRINT

RADIO

DIGITALAPP

SOCIAL MEDIA
WeChat ID:
dushi-ca@SingTaoCanada@a1chineseradio.ca@ccue.ca@elitegenmag@elitegenmag@a1chineseradio@ccue.ca

Sing Tao Headline

Sing Tao Headline is the only paidnational Chinese lifestyle andentertainment weekly magazine• Toronto and Vancouver editions• Paid weekly magazine• Published every Saturday• Over 300 retail distribution outlets in bothVancouver and Toronto markets

Editorial Content• Cover Story• Automobile• List of Restaurant• Entertainment News• Health Talk
• Horoscope• Celebrity Interviews • Parenting• Life in Canada• Travel• Real Estate• Dining Table• Contributing Writer's Column

Target Audience• Chinese Canadian Household with High Income• Aged 35+

Seasonal Content• Chinese New Year
• Valentine's Day• Mother's Day• Father's Day• Christmas Shopping Guide• Tax Season FeatureeliteGenFirst issued in 2014, eliteGen is Canada’s first andonly national bilingual glossy luxury lifestylemagazine published in Chinese and English. Thereare 2 print editions in Toronto and Vancouver
respectively.
From beauty, fashion and design, each issue
covers the latest from European designer runway
collections to jewellery and watches, keeping
the sophisticated elite generation of Chinese
Canadians connected to the up-to-date trends inluxury brands and high style.
There are 6 issues per year, every issue also
features:• Prestigious supercars• Interior design/architecture• Trendy travel destinations• Restaurants for real foodies• Entertainment and events coverage

Target Audience• Young, affluent trendsetters, executives,celebrities, entrepreneurs andinfluencers, with high-end purchasingpower• Ages 25-49• Household income $100,000+

RADIO BROADCASTINGSing Tao A1 Chinese Radio(Toronto)
Established in 2008, Sing Tao A1 ChineseRadio broadcasts a total of over 70 hoursof Chinese programming each week
in Cantonese and Mandarin, including
news, current affairs, talk show, music,
lifestyle, entertainment and more. A
star-studded roster featuring Toronto’s
favorite radio personalities attract a loyal
following and broad audienceship.
Other than regular radio programs,
we also produce numerous remotebroadcasts and live stage showsthat create excitement for audienceand sponsorship opportunities foradvertisers.

Broadcast Frequency
AM1540Broadcast Hours
Mondays – Fridays: 0700-1900
Saturdays: 1200-1800
Sundays: 1200-1700

RADIO BROADCASTING

效力 We Deliver

Promotional Power andA1出品 信心保證 Excellent
Quality ProgrammingDIGITAL

singtao.ca (Desktop & Mobile APP)
• Leading Chinese media website for Cantonesespeaking Canadians• Launched in 2000
• Up-to-the minute News, finance, sports, lifestyle andentertainment news
• 3 local versions: Toronto, Vancouver & Calgary• In Traditional Chinese charactersdushi.ca• Launched in 2009• Leading Informative website for Mainland Chineseimmigrants• Up-to-the minute News, health, lifestyle andentertainment news
• In Simplified Chinese characters

ccue.ca• Launched in 2007
• No.1 Leisure website for Hong Kong immigrants• Focus on leisure topics: Travel, Wine & Dine,
Beauty, Parenting, Shopping deals

a1chineseradio.ca• Platform with DJ profiles, live and archived radio
programs, stage show videos• Weekly remote broadcast info & regularprogram schedules

DIGITALelitegen.ca• Digital version of our bilingual glossy luxury
lifestyle national magazine eliteGen• Daily updates to include trending happenings inChinese and English

singclub.ca• Launched in late 2019• Online shopping platform for Chinese Canadians• Chinese product information listing, smoothershopping experience in customers’ first language• Carries over 500 SKUs at a wide product selection• Affiliate partnership with a variety of popular andwell-known brands

Sing Tao A1 Chinese Radio APP• Launched in 2018
• Live streaming of radio programs thatbreakthrough the traditional radio frequency.
• Archived radio programs for audience toplayback according to their schedules.
• Remote broadcast details and radio program
schedule available.
• Integrated with advertisers’ websites andfacebook pages to enhance smooth surfing
experience for audience and increase digitaltraffic for clients.

SOCIAL MEDIA

WeChatID: dushi-ca• Established in 2015
• Local news (Toronto & national), shopping deals and leisurenews are pushed everyday• Number of subscribers: 69K+
(as of October 2022)

Facebook@SingTaoCanada@a1chineseradio.ca@ccue.ca@elitegenmag• Follow our facebook pages to get the latest updates available
in full spectrum.
• Total number of followers: 61K+
(Source: Facebook as of October 2022)

Instagram@elitegenmag@a1chineseradio@ccue.ca

Collaborations with Brands
OLG – Online Horse Racing Live-stream

Sporting Life Online Shopping Party

CAUDALIE Beauty Webinar

NEOSTRATA Online Beauty Class

Shiseido Cle De Peau Beaute Webinar

Kerastase Online Beauty Class

The Princess Margaret Cancer Foundation
Online Radiothon

BMO Newcomer Webinar Series

Sing Tao Media Group CanadaHeadquarter:
221 Whitehall Drive, Markham,ON L3R 9T1
tel: 416-861-8168
email: info@singtao.ca
website: singtao.ca
Vancouver Office7580 River Road, Unit 110
Richmond, V6X 1X6
tel: 604-321-1111