New gTLD ProgramCommunity Priority Evaluation ReportReport Date: 17 March 20141-1000-62742Application ID:Applied-for String:Applicant Name:IMMOStarting DotOverall Community Priority Evaluation SummaryCommunity Priority Evaluation ResultDid Not PrevailThank you for your participation in the New gTLD Program. After careful consideration and extensivereview of the information provided in your application, including documents of support, the CommunityPriority Evaluation panel determined that the application did not meet the requirements specified in theApplicant Guidebook. Your application did not prevail in Community Priority Evaluation.
Your application may still resolve string contention through the other methods as described in Module 4 ofthe Applicant Guidebook.
Panel SummaryOverall Scoring4 Point(s)Criteria#1: Community Establishment#2: Nexus between Proposed String and Community#3: Registration Policies#4: Community EndorsementTotalEarned00134Achievable444
416Minimum Required Total Score to Pass 14Criterion #1: Community Establishment1-A Delineation0/4 Point(s)0/2 Point(s)The Community Priority Evaluation panel determined that the community as identified in the application didnot meet the criterion for Delineation as specified in section 4.2.3 (Community Priority Evaluation Criteria)of the Applicant Guidebook, as the community is not clearly delineated, organized and pre-existing. Theapplication received 0 out of 2 points under criterion 1-A: Delineation.
DelineationTwo conditions must be met to fulfill the requirements for delineation: there must be a clear straightforwardmembership definition and there must be awareness and recognition of a community (as defined by theapplicant) among its members.

Page	  1	  	  The community defined in the application (“immo”) is:The .immo gTLD will serve a community restricted to businesses, organizations, associations, andgovernmental and non-governmental organisations operating in the real estate industry, whiletargeting in particular German, French, Italian and Catalan speaking countries (e.g. an estimate of 41states in the world).
Real estate is made up of different business segments, concentrated in two principal markets:a. The primary market, mostly dedicated to real estate construction services such as propertydevelopment and home building, refurbishments, etc.;b. The secondary market dedicated to existing properties:• Realtors (rental or sale);• Property traders (purchase and sale);• Property managers.
Accordingly, the scope of activities covered by the .immo gTLD will include real estate segments:• Commercial and Residential Real Estate Agents and Brokers;• Rental Property Management Services;• Real Estate Publishers (Information Media, Classified Media, Management Software);• Service Providers for Real Estate Professionals;• Real Estate Mortgage services (Loan, Insurance);• Homebuilders;• Real Estate Developers;• Notaries.”This community definition does not demonstrate a clear and straightforward membership. The community isnot clearly delineated, because it is broadly defined and may not resonate with all the stakeholders it seeks torepresent.
In addition, the community as defined in the application does not have awareness and recognition among itsmembers. This is because the many affiliated businesses and sectors would have only a tangential relationshipwith the core real estate community, and therefore would not associate themselves with being part of thecommunity as defined by the applicant.
The Community Priority Evaluation panel determined that the community as defined in the application didnot satisfy either of the two conditions to fulfill the requirements for Delineation.
OrganizationTwo conditions must be met to fulfill the requirements for organization: there must be at least one entitymainly dedicated to the community and there must be documented evidence of community activities.
The community as defined in the application does not have at least one entity mainly dedicated to thecommunity. Additionally, existing entities do not represent a majority of the community as defined by theapplicant. According to the application:The real estate (RE) community encompasses over 600,000 entities linked through and structured bynational associations corresponding to each business segment. There is no international umbrellaorganization spanning the entire community. Starting Dot’s supporting associations are therefore allnational organizations.
Some industry segments however are neither organized nor represented by national associations,notably:• Real estate mortgage brokers or issuers;Page	  2	  	  •Real estate publishers (management software, information media).

Starting Dot has therefore mainly built relationships with segments of the real estate community,which are either structured by national and regional associations or organized by reliable andrepresentative leaders.
The community as defined in the application does not have documented evidence of community activities.
As there is no entity that is mainly dedicated to the community as defined in the .Immo application, there isno documented evidence of community activities.
The Community Priority Evaluation panel determined that the community as defined in the application doesnot satisfy either of the two conditions to fulfill the requirements for Organization.
Pre-existenceTo fulfill the requirements for pre-existence, the community must have been active prior to September 2007(when the new gTLD policy recommendations were completed).
The community as defined in the application was not active prior to September 2007. The community asdefined by the applicant is a construed community and therefore could not have been active prior to theabove date (although its constituent parts were active).
The Community Priority Evaluation panel determined that the community as defined in the application doesnot fulfill the requirements for Pre-existence.
1-B Extension0/2 Point(s)The Community Priority Evaluation panel determined that the community as identified in the application didnot meet the criterion for Extension specified in section 4.2.3 (Community Priority Evaluation Criteria) ofthe Applicant Guidebook, as the application did not demonstrate considerable size or longevity for thecommunity. The application received a score of 0 out of 2 points under criterion 1-B: Extension.
SizeTwo conditions must be met to fulfill the requirements for size: the community must be of considerable sizeand must display an awareness and recognition of a community among its members.
The community as defined in the application is of a considerable size. The community for .Immo as definedin the application is large both in terms of geographical reach and number of members.
However, the community as defined in the application does not have awareness and recognition among itsmembers. This is because the many affiliated businesses and sectors would have only a tangential relationshipwith the core real estate community, and therefore would not associate themselves with being part of thecommunity as defined by the applicant.
The Community Priority Evaluation panel determined that the community as defined in the application onlysatisfies one of the two conditions to fulfill the requirements for Size.
LongevityTwo conditions must be met to fulfill the requirements for longevity: the community must demonstratelongevity and must display an awareness and recognition of a community among its members.
The community as defined in the application does not demonstrate longevity. The pursuits of the .Immocommunity are not of a lasting, non-transient nature as the community as defined by the applicant is aconstrued community.
Additionally, the community as defined in the application does not have awareness and recognition among itsPage	  3	  	  members. This is because the many affiliated businesses and sectors would have only a tangential relationshipwith the core real estate community, and therefore would not associate themselves with being part of thecommunity as defined by the applicant.	  

The Community Priority Evaluation panel determined that the community as defined in the application doesnot satisfy either of the two conditions to fulfill the requirements for Longevity.

Criterion #2: Nexus between Proposed String and Community2-A Nexus0/4 Point(s)0/3 Point(s)The Community Priority Evaluation panel determined that the application did not meet the criterion forNexus as specified in section 4.2.3 (Community Priority Evaluation Criteria) of the Applicant Guidebook.
The string does not identify or match the name of the community, nor is it a well-known short-form orabbreviation of the community. The application received a score of 0 out of 3 points under criterion 2-A:Nexus.
To receive the maximum score for Nexus, the applied-for string must match the name of the community orbe a well-known short-form or abbreviation of the community name. To receive a partial score for Nexus,the applied-for string must identify the community.
The applied-for string (.Immo) does not match or identify the name of the community. The application for.Immo defines a core real estate community, as well as peripheral industries and entities. According to theapplication documentation:The words “immobilier” (“real estate ”in French), “Immobilie” (“real estate” in German),“immobiliare” (“real estate” in Italian) and “immobile” (“real estate” in Catalan) have all the sameLatin root, “immobilis”, which is the negative form of the Latin adjective “mobilis” meaning“which cannot be moved or removed”.
While the string identifies the name of the core community members (i.e. the primary and secondary realestate market and participants), it does not match or identify the peripheral industries and entities that areincluded in the definition of the community as described in Criterion 1-A. Therefore, there is a misalignmentbetween the proposed string and community as defined by the applicant.
The Community Priority Evaluation panel determined that the applied-for string does not match or identifythe name of the community as defined in the application, nor is it a well-known short-form or abbreviationof the community. It therefore does not meet the requirements for Nexus.
2-B Uniqueness0/1 Point(s)The Community Priority Evaluation panel determined that the application did not meet the criterion forUniqueness as specified in section 4.2.3 (Community Priority Evaluation Criteria) of the ApplicantGuidebook as the string has other significant meaning beyond identifying the community described in theapplication. The application received a score of 0 out of 1 point under criterion 2-B: Uniqueness.
To fulfill the requirements for Uniqueness, the string must have no other significant meaning beyondidentifying the community described in the application. The string as defined in the application does notdemonstrate uniqueness as the string does not score a 2 or a 3 on Nexus and is therefore ineligible for ascore of 1 for Uniqueness. The Community Priority Evaluation panel determined that the applied-for stringdoes not satisfy the condition to fulfill the requirements for Uniqueness.
Criterion #3: Registration Policies1/4 Point(s)Page	  4	  	  3-A Eligibility1/1 Point(s)The Community Priority Evaluation panel determined that the application met the criterion for Eligibility asspecified in section 4.2.3 (Community Priority Evaluation Criteria) of the Applicant Guidebook as eligibilityis restricted to community members. The application received a maximum score of 1 point under criterion 3A: Eligibility.
To fulfill the requirements for Eligibility, the registration policies must restrict the eligibility of prospectiveregistrants to community members. The application demonstrates adherence to this requirement by requiringregistrants to be verifiable participants in the real estate industry, with the applied-for domain name having tobe a name to which there is a right that has been established. The applicant also lists the professions that areeligible to apply. (Comprehensive details are provided in Section 20e of the applicant documentation). TheCommunity Priority Evaluation panel determined that the application satisfies the condition to fulfill therequirements for Eligibility.
3-B Name Selection0/1 Point(s)The Community Priority Evaluation panel determined that the application did not meet the criterion forName Selection as specified in section 4.2.3 (Community Priority Evaluation Criteria) of the ApplicantGuidebook as name selection rules are not consistent with the articulated community-based purpose of theapplied-for TLD. The application received a score of 0 out of 1 point under criterion 3-B: Name Selection.
To fulfill the requirements for Name Selection, the registration policies for name selection for registrantsmust be consistent with the articulated community-based purpose of the applied-for gTLD. The applicationdoes not demonstrate adherence to this requirement. Although there are details of reserved, prohibited andthird-level names, the name selection rules overall are too vague to be consistent with the broad purpose ofthe gTLD. (Comprehensive details are provided in Section 20e of the applicant documentation). TheCommunity Priority Evaluation panel determined that the application does not satisfy the condition to fulfillthe requirements for Name Selection.
3-C Content and Use0/1 Point(s)The Community Priority Evaluation panel determined that the application did not meet the criterion forContent and Use as specified in section 4.2.3 (Community Priority Evaluation Criteria) of the ApplicantGuidebook as the rules for content and use are not consistent with the articulated community-based purposeof the applied-for TLD. The application received a score of 0 out of 1 point under criterion 3-C: Contentand Use.
To fulfill the requirements for Content and Use, the registration policies must include rules for content anduse for registrants that are consistent with the articulated community-based purpose of the applied-forgTLD. The application does not demonstrate adherence to this requirement. The rules regarding content anduse are very general and refer primarily to anti-abuse policies, rather than specifying what the content shouldbe restricted to. (Comprehensive details are provided in Section 20e of the applicant documentation). TheCommunity Priority Evaluation panel determined that the application satisfies the condition to fulfill therequirements for Content and Use.
3-D Enforcement0/1 Point(s)The Community Priority Evaluation panel determined that the application did not meet the criterion forEnforcement as specified in section 4.2.3 (Community Priority Evaluation Criteria) of the ApplicantGuidebook as the application provided specific enforcement measures but did not include appropriate appealmechanisms. The application received a score of 0 out of 1 point under criterion 3-D: Enforcement.
Two conditions must be met to fulfill the requirements for Enforcement: the registration policies mustPage	  5	  	  include specific enforcement measures constituting a coherent set, and there must be appropriate appealsmechanisms. The applicant outlined policies that include specific enforcement measures constituting acoherent set. The applicant outlined the conditions that need to be met when registering, along with anongoing verification process, in addition to mitigation measures, such as investigation and termination of thedomain name. (Comprehensive details are provided in Section 20e of the applicant documentation).
However, the application did not outline an appeals process. The Community Priority Evaluation paneldetermined that the application satisfies only one of the two conditions to fulfill the requirements forEnforcement.

Criterion #4: Community Endorsement4-A Support3/4 Point(s)1/2 Point(s)The Community Priority Evaluation panel determined that the application partially met the criterion forSupport specified in section 4.2.3 (Community Priority Evaluation Criteria) of the Applicant Guidebook asthere was documented support from at least one group with relevance The application received a score of 1out of 2 points under criterion 4-A: Support.
To receive the maximum score for Support, the applicant is, or has documented support from, therecognized community institution(s)/member organization(s), or has otherwise documented authority torepresent the community. To receive a partial score for Support, the applicant must have documentedsupport from at least one group with relevance.
The Community Priority Evaluation panel determined that the applicant is not the recognized communityinstitution(s) / member organization(s), nor does it have documented authority to represent the community,or documented support from the recognized community institution(s)/member organization(s). However,the applicant possesses documented support from at least one group with relevance and this documentationcontained a description of the process and rationale used in arriving at the expression of support. While theapplicant had support from several groups with relevance, these groups do not constitute the recognizedinstitutions to represent the community, as they are limited in both geographic and thematic scope and donot represent the community as defined by the applicant. The Community Priority Evaluation Paneldetermined that the applicant partially satisfies the requirements for Support.
4-B Opposition2/2 Point(s)The Community Priority Evaluation panel determined that the application met the criterion for Oppositionspecified in section 4.2.3 (Community Priority Evaluation Criteria) of the Applicant Guidebook, as theapplication did not receive any relevant opposition. The application received the maximum score of 2 pointsunder criterion 4-B: Opposition.
To receive the maximum score for Opposition, the application must not have received any opposition ofrelevance. To receive a partial score for Opposition, the application must have received opposition from, atmost, one group of non-negligible size.
The application received letters of opposition, which were determined to not be relevant, as they were eitherfrom groups/individuals of negligible size, or were not from communities which were not mentioned in theapplication but which have an association to the applied for string. The Community Priority Evaluation Paneldetermined that the applicant satisfies the requirements for Opposition.	  
Disclaimer: Please note that these Community Priority Evaluation results do not necessarily determine thefinal result of the application. In limited cases the results might be subject to change. These results do notconstitute a waiver or amendment of any provision of the Applicant Guidebook or the Registry Agreement.
For updated application status and complete details on the program, please refer to the Applicant Guidebookand the ICANN New gTLDs microsite at <newgtlds.icann.org>.

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