FACT
BOOK
2024

Mission“WOW！” is “an unprecedented experience that you just have to sharewith others.” “！” represents “astonishment beyond imagination”. In

Create an amazing
life platform that brings
WOW! to our users.

order to become the choice of users and deeply impress them, we haveto realize both “WOW” and “！”. Together, that makes “WOW！”, andthat needs to be our goal. WOW！begins with big ambitions aimingfor 120 out of 100 and tenfold growth rather than twofold or threefold.
If this were easy to do, everyone would do it. But WOW！cannot becreated from mediocrity, so itʼs fundamentally important that we set
our sights higher than anyone else so high that others think itʼs unreachable and give up. In the fierce process to reach such a high standard,youʼll be able to find a clue to WOW！.

!

Our Aim

Values

We aim to create No. 1 services that are adored by countless users.

By “Values”, we mean the way we should work to achieve our Mission.

Because users will not choose a mediocre No. 2 or No. 3. To make a

Three core directions Users Rule, Get It Done, and Lean & Mean Teams

WOW！service, you need to give your everything to your projects. No. 1

set the standard for creating services, working as individuals, andservices that lead the market and change paradigms always have acollaborating as part of a team. Nine keywords are organized into

WOW！factor. Gather together a range of No. 1 services that users

three groups of three, so that we can put them into practice more

depend on for the foundation of their daily lives, and youʼve createdreadily.

a “life platform”. In order to reach that goal of earning our usersʼ
support and loyalty, we must continue to challenge ourselves with afighting spirit and the determination that “We can do it”, no matter
what. Moving forward, we will never stop taking on the challenges ofcreating a WOW！Life Platform.

WOW!

No. 1

Users Rule・Always Data-driven
・Perfect the Details
・Stay Trustworthy

Get It Done・Work Intensely and
Be Focused

Lean &
Mean Teams

・Open Communication,
Vertical Decision-making

・Take the Initiative

・Keep in Sync with Goals

・Embody Professionalism

・Enjoy the Challenges
Together34Forming LY Corporation,a new company that boasts one of
the largest user bases in Japan.

Numerical Overview of LY Corporation

Cumulative no. of users of the Group320

On October 1, 2023, our group reorganized internally around the 3 companies of Z Holdings Corporation,
LINE Corporation, and Yahoo Japan Corporation, and LY Corporation was born. The primary reasons forthis merger were to facilitate speedier decision making, to create an organization that focuses first andforemost on our products, and to accelerate the expansion of our synergies. LY Communications is primarily re-※3

sponsible for operations for services provided by LY Corporation within this organization.

SoftBank

LINE

Yahoo! JAPANLY Corporation Group Structure ※1

196

55.6
NAVER

A Holdings

Monthly logged-in users

Monthly active users

Services Provided in

No. of Employees

approx.

230

countries and regions

B Holdings※2

An equity
method affiliate.

Consolidated

OverStandaloneOver

28,00011,000※4※5

Revenue

Adjusted EBITDA

JPY 1.8146 trillion

JPY414.9billion※6※1：（As of May 2024） ※2：An equity method affiliate. ※3：The sum of Yahoo! JAPAN monthly logged-in user IDs, LINE monthly
PayPay5

active users（MAU）, PayPay registered users, and annual buyers of ZOZOTOWN business（excluding Yahoo! JAPAN Shopping）. All
figures are as of March 31, 2024 ※4：（As of August 2023） ※5：（As of March 2024） ※6：（FY2023）6

LY Corporation's Services

Services （As of April 2024）

Yahoo! JAPAN began as a search engine in 1996, and since then the company has provided a wide variety

Mediaof information, including news, weather forecasts, and sports coverage. LINE began in 2011 as a mobile
messenger, intended to strengthen bonds among friends and family. LY Corporation provides an array ofservices, starting with Yahoo! JAPAN and LINE, and seeks to make these services close to everyone's lives

Yahoo! JAPANSearchYahoo! JAPANReal Estate

Yahoo! JAPANNews

carview!

Yahoo! JAPANApp

Yahoo! JAPAN
Realtime Search

LINE
OPENCHATYahoo! JAPANFinance

LINE VOOMLINE STICKERSLINE GAMEYahoo! JAPANGames

LINE Fortune

Yahoo! JAPANAds

LINE Ads

LINE
Official AccountYahoo! JAPANData Solution

LINE ResearchYahoo! JAPANShopping

Yahoo!フリマ

LYP Premium

LYP Mileage

Yahoo! JAPAN
AuctionYahoo! JAPANMart

Yahoo! JAPAN
TravelLINE SHOPPINGLINE GIFT

Yahoo! JAPAN
Mail

Yahoo! JAPANCalendarYahoo! JAPAN
Weather & DisasterYahoo! JAPANDisaster Alert

Yahoo! JAPAN
MAP

Yahoo! JAPANCar Navigation

Yahoo! JAPANJob Catalog

Yahoo! JAPANKnowledge Search

PayPayGourmetYahoo! JAPANInternet Fund Raising

Yahoo! JAPAN
Daily LifeYahoo! JAPANPartner

Yahoo! JAPAN
Kids

Yahoo! JAPANTransit Information

LINE
Part Time Jobs

LINE
SukimaniLINE NEWSSportsnavi

24 hours a day, 365 days a year.

Entertainment

A wide range of services are provided forvarious devices, including the portal site

BusinessʻYahoo! JAPAN,ʼ along with services such as
search, news, weather, shopping, auction, andmore.

Commerce

Lifestyle
LINE is transforming the way people communicate, closing the distance between
family, friends, and loved ones with voice
and video calls and messages for freeregardless of where you are. LINE seamlessly connects you with a variety ofpeople, information, services, companies
and brands.

78

Index1

What isLY Communications?
11

How LY Communications Was Born
Aiming to Become the No. 1 Communication Company

12 Our Role Within LY Corporation Group13 Path to the Birth of LY Communications
15 LY Communications in Data
17 LY Communications Network
18 Our Work

What isLY Communications?
Introducing how our company was born, our roles, and our work.

2

Creating “WOW” and “!”
23 Company systems that Create “WOW” and “!”
27 Local Contributions for the Future
29 Top Message

Prologue

Role

How LY Communications Was Born

Our Role Within LY Corporation GroupThe previous incarnation of our company, LINE Fukuoka, was estab-･ We strive to address and rectify difficulties faced by our Users, tolished Fukuoka in 2013, since which time it was responsible for LINE

direct their voices to various departments, and to use that feedback

service operations. Yahoo Japan Corporation's Customer Support

to effect improvements and development of our services.

Division covered Yahoo! JAPAN service operations. With the goal ofaccelerating the expansion of our synergies in the field of User Communication, LINE Corporation and Yahoo Japan Corporation merged on･ We work together with LY Corporation service business divisions todeliver high-quality, stable services.

October 1, 2023, and LY Communications was born. Since then, LY

As the contact point between LY Corporation services and the Users,

Communications has grown into an organization that handles every-

our role is to guide the services to bring "WOW" and "!" to our Users,

thing from planning to operations for LY Corporation services.

via communication with all stakeholders.

PurposeAiming to Become
the No. 1 Communication Company
We advance communication in a variety of areas, including with ourUsers, with business operations, and with developers. The thoughts

WOW !

and voices that we receive via these communications are the wellspringof our "WOWs" and "!'s".
The statement that we wish to become the "No. 1 Communication
Company" comes from our strong determination to continue to be thecompany that most passionately believes in and pursues the value ofcommunication in the world, so that we can deeply move our Users
with services that go far beyond their basic needs.

We aim to impress the Users in fresh, innovative ways
via communication in a range of fields.

1112History
Path to the Birth of LY Communications
The previous incarnations of our company,
LINE Fukuoka and Yahoo Japan Customer
Relations Corporation, came into existence

2008
Yahoo Japan
Yahoo Japan Customer Relations Corporation
established in Tokyo's Minato Ward as a company
responsible for customer support work for Yahoo
Japan Corporation.
Kochi Center begins operations as a regional office.

primarily to handle Customer Support

2018

2019

LINE Fukuoka

LINE Fukuoka

Comprehensive Partnership Agreement on

Organizations for internal consulting, monitoring, andCommunity Collaboration Projects concluded with

AI service operations established.

Fukuoka City.
Operational DX organization established with theentire company.
Smart City promotion, Fintech service operations andoffice operations organizations established.

The organization and its roles expanded
and it became an organization that covers
a wide variety of functions, from operations
for LY Corporation services to planning,
creative work, sales, and more.

recognized as the base BCP measures for LINE NEWS.

goal of improving productivity and quality for thework.
together with the growth of the services,Media operations organization established and2017
LINE Fukuoka
Fukuoka City LINE official account created, based ona tie-up agreement with Fukuoka City.

Yahoo Japan
Yahoo Japan Corporation Naha Center begins operations.

2020
LINE Fukuoka"Fukuoka Smart City Community" joint venture isfounded together with local Fukuoka companies.
Joined the Kyushu Economic Federation.

Departments for service translation and localization
established.

2009-11
Yahoo Japan

2016
LINE Fukuoka

The Yahoo Japan Customer Relations Corportion

Noritaka Ochiai assumes the role of Representative

Oita Center begins operations.

Director and President.

Yahoo Japan Customer Relations Corporation

Office moves to JRJP Hakata Building.

Kitakyushu Center established.

Creative organization established.

Yahoo Japan Customer Relations Corporation

Information Provision Fortification Tie-Up Agree-

Hachinohe begins operations.

ment concluded with Fukuoka City.

Yahoo Japan
Together with Yahoo Japan Corporation's office2021
LINE Fukuoka
Yusuke Suzuki assumes the office of Representative
Director / President / CEO.
A hybrid working system that combines working in
the office with WFH begins.
Commerce service operations organization established.
Partnership Agreement to Promote Digital
Transformation (DX) in the Nishitetsu Group throughLINE concluded with Nishi-Nippon Railroad Co., Ltd.

move, the Minato Ward Customer Support department moves to Kioicho.

2013

2014

LINE Fukuoka

LINE Fukuoka

LINE Fukuoka established.

Takeshi Idezawa takes office as Representative

Starts as an organization responsible for a portion of

Director / President.

LINE service operations.

Work to review, promote, and monitor services begins.

LINE Fukuoka

LY Communications
LINE Fukuoka and Yahoo Japan Corporation's
Customer Support Division merge.
The new company name is LY Communications.

Full-scale recruitment of new university graduates
begins.

Yahoo Japan

Customer Support, testing, and game operations
sections founded.

2022

2023

Yahoo Japan
Yahoo Japan Customer Relations Corporation

Yahoo Japan Corporation Kochi Center transfers
to Konan City.

and Yahoo Japan Corporation merge.

13

14

Data

Paid leaveacquisition rate

91.8%

LY Communications in Data

Childcare leaveacquisition rate

Average overtime

6hours100%
56.8%

femalesmales（Per month）

We feel that “WOW” and “!” are best created when diverse values and opinions intersect. We believe in theimportance of creating an environment where employees can perform their duties, study, and grow, regardlessof their attributes or their stage in life.

Network bases
Number of employees

Hachinohe, Kioicho, Kochi, Hakata,
Kitakyushu, Oita, Naha

1,650

1,529

7bases1,650（including loaned employees）

2013

U/I-turn rates

31%

2015

2016

2017

2018

2019

2020

2021

2022

2023

~ 29

30 ~ 39

Entrants from Kyushu who

worked elsewhere before joining
Entrants from outsideof Kyushu (including overseas)

32%

Employee occupation ratio

Free training content for employees

Service operations

29.7%

Testing

17.2%

Internal IT and corporate activities

6.2%

25.4%

Creatives

4.4%

17.9%

Planning and management

4.3%

Sales and marketing

4.2%

56.7%

Entrants from different fields

79%

Employment rate of disabled persons

2.8%

Male

68%

33.9%

49%

have always worked in Kyushu

2024

FemaleCS, reviews, and monitoring

34
40 ~

Entrants who are from and

15

2014

Average Age

51%
20%

Manager gender ratio

Types of content

Average views ofcontent site

108types
2,386（Per month）

Number of employee nationalities

13countries（Excluding Japan）

Talent from a variety of professional
backgrounds has gathered here,with 79% of entrants coming to thecompany from different fields.

※1：Items other than the number of employees, the number of network bases, employee percentages by occupation, and free training
content for employees all use data for the Fukuoka main office. ※2：The paid leave acquisition rate, childcare leave acquisition rate, and average monthly overtime figures are 2023's data. All other data is current as of April 2024.

16

Network
LY Communications NetworkWork
Our Work※

Besides the Fukuoka main office, there is a network of affiliated bases around Japan, where employees rich

Together with the growth of LINE and Yahoo! Japanin personality thrive. Opinions and ideas are shared irrespective of location via chats and video meetings,

services, the roles and functionalities of LY Commu-

and employees occasionally join local events to deepen their exchanges and create synergies.

nications changes every day. Currently, over 1,600
employees challenge themselves to create
world-class value in each of their respective departments.

LY Kioicho Office

LY Hachinohe Center

LY Kitakyushu Center

Customer Support,
Reviews, and Monitoring
We respond to inquiries from ourusers and strive to improve our

LY Communications
Fukuoka Headquarters

services by reflecting the voicesof our customers. Monitoring

LY Kochi Centerand reviews are also performed
so that we can maintain proper
LY Oita Center

LY Naha Center

services,and we promote improvements in quality for ourservices via these operations.
【Examples】
Review of LINE stickers, andadvertisements / monitoring of

posts and comments / customer
support※ ： Bases staffed by loaned employees

1718Planning andManagement

Testing
We perform a wide range of

We work together with the pri-tes ting for the purposes ofvate sector and local govern-

maintaining consistent quality

ment toward the goal of creat-standards and further improving

ing new value with services, pro-the quality of LY Corporation

moting and planning projects

Group services. Testers join asthat enrich peoples' lives andproject members and work to-

make them more convenient.

gether with engineers, designers,

Additionally, we optimize andand planners from the develop-

manage our organization tow-

ment stage to build effective

ard the goal of improving ourquality assurance systems andmanagement structure.

processes, as well as to manage【Examples】

testing processes.

Project planning / Management
planning【Examples】
Testing / Test management

Service
Operations

Creatives

A broad range of employees

LY Communications designs thewith highly specialized skills per-UI/UX for LY Corporation Group

form vital work in the areas ofservices, stickers, illustrations,direction of operations, transla-

and the necessary creatives fortion and localization, and oper-

marketing promotions. We also

ating and maintaining LY Cor-analyze data and work to solve

poration Group services.

issues through design.

【Examples】【Examples】

Direction of operations andDesign / Illustration / Direction

operation support for services
such as LINE games / transla-tion, interpretation, and localization / system maintenance andbusiness improvement activities

19

20

Sales andMarketing
LY Communications performs
service marketing as well as
consulting and sales directed atcorporate customers, toward thegoal of increasing the usage of
LY Corporation Group services.
We work to build reproduciblesales processes primarily forinside sales, as well as to planand carry out effective marketing strategies and promotions.
【Examples】
Sales / Marketing

Internal IT and
Corporate Activities
The base of our organization isformed by multiple departments, including HR and administration, information security, andinternal IT, that work together
to maintain an environment that lets employees fully utilize
their abilities.
【Examples】
Internal IT / human resources,
adminis tration / recruiting /public relations / risk management / information security

21

2Creating“WOW” and “!”Introducing company systems, working environments,
local contributions and more.

Company Systems
Challenge-Supporting Culture

Company systems that
Create “WOW” and “!”Growth-Enabling Structure

Team Members

Members of
Other Teams

Supervisors

Subordinates

Supervisors

Strategy Permeance and Ownership

Growth-Promoting Multifaceted Evaluation System

We share the business strategy, vision, and mission for the entire LY Corporation Group at company-wide

The P-Review evaluates each employee's performance, while the C-Review is a multifaceted evaluation ofTown Hall meetings, and regularly conduct Round-table Meetings in each department. We strive to create

the employee conducted by their supervisors, coworkers, and subordinates. These biannual reviews offer

an environment in which every employee can pursue their work with a sense of ownership.

feedback about where employees can improve, supporting their growth.

Award System that Recognizes the Value of Support

Support for StudyAt LY Communications, we believe that there is value not only in challenging yourself, but also in supporting

Each employee is offered ample opportunities for growth through various forms of training. Additionally, ourthe efforts of others. Our company award system "LION" recognizes not only project owners, but also theemployees of diverse backgrounds frequently create and conduct a variety of study sessions.

employees who support them in their projects.

2324Company Systems

Company systems that
Create “WOW” and “!”Easy-To-Work Environment

Open Company Culture

Support for Balancing Work and Family

Employees share their thoughts freely, in online chats and utilizing casual meeting spaces. Regular 1-on-1

LY Communications offers systems that help our employees to balance their work with family-related matters,

meetings and internal polls are used to keep abreast of topics important to both individual employees andincluding but not limited to subsidies for babysitting fees, the option to take paid-leave by the hour, and theteams, so that they can be addressed in a timely manner.

option to do remote work on a temporary basis for the purpose of looking after family members or raisingchildren.

25

Health and Refreshment Support

Diverse Support

We offer a variety of services so that employees can be healthy in mind and body, including an in-house

All meeting rooms are equipped with teleconferencing systems. LY Communications has strong support

massage room, influenza vaccinations, and more. We also strive to create an environment that encourages asystems in place, including teams that provide support with IT-related issues as well as teams that provide

healthy work-life balance. 91.8%（Actual percentage in 2023）of employees' paid leave is used, and the refresh-

professional translation and interpretation as necessary. Employees are supported in various ways so thatment leave system lets employees who have worked for five consecutive years take a long break to refresh.

they can focus on their work in the most comfortable environment possible.

26

Local Contributions
Nurturing Future Generations Locally

Local Contributions
for the Future

Sponsorship of Local EventsLY Communications devotes effort to nurturing future generations in the community via AI experience

LY Communications sponsors and participates in a variety of local events in order to foster communication

workshops for local children and students, taking on interns, and offering on-site lectures.

with the local community and to promote local culture. Some of these events include the Fukuoka Marathon,the Wasshoi Summer Matsuri Feｓtival, and the Arakan Festa.

Joint Work with Local Companies for the City

Smart City Promotion Using LINE

Initiatives with Local Government
We concluded the Information Provision Fortification Tie-up Agreement and the Comprehensive Partnership Agreement on Community Collaboration Projects with Fukuoka City.
Using the LINE official account that we jointly opened with Fukuoka City, we plan andoffer a various features to support citizens in their daily lives.

Initiatives with Private Companies
We work in cooperation with companies that support local infrastructure such as
In 2020, we initiated efforts to bring together 9 Fukuoka companies of different industries to form the"Fukuoka Smart City Community" (FSC). Through cross-industry cooperation, we strive to provide solutions
to problems faced by the city.

27

Nishi-Nippon Railroad Co. as well as start-ups from Fukuoka to fuse their services with
LINE's technology, in projects intended to make life more convenient for the citizens of
Fukuoka City.

28

Top Message

LY Communications Corporation
Representative Director / President / CEO

Yusuke Suzuki

Bringing “WOW” and “!” to the Users
with 1,650 Challenges
Our company began as an organization to handle operation support for LINE and Yahoo! JAPAN services.
Today, we have grown into a multifunctional organization, the functions of which include Customer Support, reviews, monitoring, testing, service operations, planning and management, creatives, sales, marketing,corporate activities and more. All 1,650 of our employees contribute to improving the quality of our services
and the experiences of our Users. We strongly believe in the importance of "enjoying the challenges" and"supporting the challenges of others." The challenges and support of each individual employee have created
new「WOW」and「!」that have allowed our company to grow into its current state. Relying on the strengththat is the employees, who with their diverse functions and ownership have supported LY Corporation services
for more than 10 years, I will continue to enjoy the challenges together with all of the employees, so that
we may impress our Users all the more in the present and future.

29

30

FACT
BOOK
2024

Planner

Ekuni Atsuko

Director

Sato Tetsuya

Designer

Higuchi Haruna, Lee Dongha

Translator

James Widgren, Deepak Sauboorah

Editorial AssistantUmeda Yukihiro, Oseto Miho, Ozeki Jun, Ochi Eiji, Kaida Takashi, Kagata Sho,
Kato Toshiyuki, Kamata Takuya, Kurumadani Keisuke, Kogo Ryosuke, Goto Haruka,
Sugimoto Yuki, Suzuki Yusuke, Sone Miwa, Nishihara Kyosuke, Numai Yusuke,
Nonaka Atsushi, Hamada Susumu, Harada Hidejiro, Bamba Keisuke, Tono Aya,
Murakami Eriko, Yamashita Akiko, Yoshikawa Mio, Wada Kazuhiko,Ishizaki Masahiro（LY Corporation）, Sakaguchi Takashi（LY Corporation）

Publication Date

July 2024

Contact

LY Communications Corporation
JRJP Hakata Bldg. 12F, 8-1 Hakataekichuogai, Hakata Ward, Fukuoka,
Fukuoka Prefecture 812-0012
https://lycomm.co.jp/

This booklet, including its design and translation, was produced by LY Communications employees.

LY Communications also releases up-to-date information about its activities on the following media.

Corporate
site

150COLOR

Official blog
LY Communications
Press