No.87 February 23 ,2024

Gran Canaria becomes main sponsor ofWorld Trail Majors
Gran Canaria Tourism has become the main and title sponsor of World Trail Majors. The
name of the race series has now changed to Gran Canaria World Trail Majors after theannouncement, which was made during The North Face Transgrancanaria race week, one of
the biggest trail running races in the world welcoming over 4,500 runners from all over theworld to the island of Gran Canaria.

Gran Canaria World Trail Majors, a new benchmark in trail running
The 25th edition of the famous Transgrancanaria saw the presentation of the new nameand logo of the Gran Canaria World Trail Majors, bringing together two benchmark brands intheir respective fields. On one side, Gran Canaria, an island that is well known as an all year
"open-air gym" and is widely recognised among active outdoor sports people for its mild
climate, rugged terrain, and diversity of sports, making it a must visit sports tourism
destination.
On the other side, World Trail Majors, a non-profit organisation of some of the world's
best trail/ultra races, including Mt. Fuji 100 in Japan, RMB Ultra-Trail Cape Town in South
Africa and The North Face Transgrancanaria, these races values are based on diversity,
respect and self-identity, a series where each race maintains their own DNA while
supporting each other for the greater good of the sport.

1Support from the local Government of Gran Canaria
The president of the Government of Gran Canaria, Antonio Morales, declared at theevent held at the Maspalomas lighthouse that "Transgrancanaria put the name of Gran
Canaria in the minds of all the trail runners all over the world, but this is another level withWorld Trail Majors".
Carlos Álamo, Minister of Tourism for the Government of Gran Canaria commented that“the values of World Trail Majors convinced us: diversity, respect and that each race
become part of something but where their identity is preserved”.
Some of the race directors of the Gran Canaria World Trail Majors were also present at
the announcement and, for example, Janet Ng, from Anta Hong Kong 100 Ultramarathon,has highlighted the importance of associating an innovative race series with an organisationsuch as the Gran Canaria Tourist Board: "this is such a great partnership, we came here
and run this morning [the Starter race] and could feel by ourselves the race, the kindness ofthe volunteers, and maybe we are part of a movement in which this is what matters, weare so proud that Gran Canaria understood like we did time ago that the runners are first".
The agreement aims to give international visibility to Gran Canaria's tourism proposal, a
proposal of nature, landscape, a perfect spot to train and compete and the brand will beshown all over the world in such key markets as Canada, South Africa and Japan andreinforce others like United Kingdom, France or Portugal.

2About Gran Canaria World Trail Majors
Gran Canaria World Trail Majors is a non-profit association formed by ten independent
trail running races with the aim of promoting the sport in a diverse, sustainable, andrespectful way that aims to safeguard the original spirit of Trail/Ultra running. Theassociation is formed by Anta Hong Kong 100 Ultramarathon, Black Canyon Ultras, The
North Face Transgrancanaria, Mt. Fuji 100, MIUT - Madeira Island Ultra-Trail, Swiss Canyon
Trail, South Downs Way 100, Quebec Mega Trail, Grand Raid des Pyrenees and RMB UltraTrail Cape Town. 2024 is the inaugural year for this race series.
For contact, please email to: press@worldtrailmajors.com or your local race.
Web: https://worldtrailmajors.com/
Press Meeting Point to download resources:
https://drive.google.com/drive/u/0/folders/1MCJ3AwKTj-ul85HK2euPdIX9MjOcBkOF
Follow World Trail Majors on social media:
Facebook: https://www.facebook.com/profile.php?id=100094819887205
Instagram: https://www.instagram.com/worldtrailmajors/
Twitter/X: https://twitter.com/worldtrailmajrs
YouTube: https://www.youtube.com/@WorldTrailMajors
TikTok: https://www.tiktok.com/@worldtrailmajors

3Contact information
Mt. FUJI100 Race Headquarters
955-1 Shuzenji, Izu City, Shizuoka, Japan 410- 2416
TEL: 0558-80-9700
FAX: 0558-80-9207
Email: press@mtfuji100.com
Website: https://mtfuji100.com/en/
Facebook： https://www.facebook.com/Mt.FUJI100/
X： https://twitter.com/MtFUJI100
Instagram： https://www.instagram.com/mt.fuji100/
YouTube : https://www.youtube.com/channel/UCYTG7HNLx89OeaOsknc6mTg*Back numbers of the past press releases: https://mtfuji100.com/enpress/*If you would like to see official photos of the competition for the press,
please contact the above race headquarters.

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