Business Alliance with
Indegene Lifesystems Pvt. Ltd.,for Innovation in Pharmaceutical Marketing

November 20,2014

Copyright © 2014 CareNet,Inc. All rights reserved.

Alliance Required by Environmental Change to Pharma. Co.
Sales Reps (MR) Activities
LegacyStyle• “Detailing” activities for lifestyle related disease
drugs including blockbusters• Sales activities by share of voice efforts• Close communication incl. entertainmentFrom
now onWeb Marketing• Simple but less valuable messages• Message delivery by frequent visits• No/little validity verification or review• Increasing “detailing” required on specialty
drugs such orphan drugs• Increasing needs for specialty disease
information• Decreasing opportunities to see physicians due
to restriction to visit medical institution• Busy physicians who does not passively receive
but proactively select information• Subject to strict restrictions including businessentertainment prohibition• Valid verification required for promotional
effectiveness on actual prescription

What is required from now on...
• Information delivery supported by attractive and valuable high-quality contents to physicians• Sales activities accepted positively by physicians due to professional expertise and knowledge• Innovative media to communicate with physicians utilizing advanced IT infrastructure
Copyright © 2014 CareNet,Inc. All rights reserved.

Impacts Expected by the Alliance with Indegene• Experiences and achievements in developing• Digital content production capability supported bymethodologies and expertise for medical movie

400 medical writers and 200 IT engineers in its

production over 18 years in Japanworld’s largest digital contents factory• Reliable network and information consisting of 120
thousand physician members• Established communication platform that enables toconnect physicians and MRs.
• Accumulated solid sales achievements in mostpharmaceutical companies in Japan• Business operating bases located in Japan and China.

• Strong price competitiveness due to Indiancompany’s cost advantage & high quality• Wide range of MCM solution portfolio.
• Accumulated solid sales achievements in the global
HQ of most pharmaceutical companies.
• Business operating bases located in US, UK, France,Switzerland, Germany, Singapore and China, etc.

• Enhance the ability to design high-quality medical contents quickly at low cost.
• Offer full-line solutions required by all-typed clients in pharmaceutical business.

• Establish global sales structure by utilizing Carenet’s and Indegene’s resources respectively.
Copyright © 2014 CareNet,Inc. All rights reserved.

Diversified MCM Solutions
for Pharma. Co.

for Physiciansfor Patients

MR development for
professional expertise & knowledge
that attract physicians’ interests

High quality contents that attract
physicians andMCM solutions that enhance
engagement with physicians.

Continuous MR development for
professional expertise and knowledge
by educational materials and system
platforms that drive them to learnabout drugs and diseases effectively.

Information offering, especiallyWeb site & application software

criteria for drug prescription, fordevelopments for patients andphysician by delivering a variety of

total outsourcing service for

attractive & valuable contents.

customer call center operation

Continuous support
for patients on medical treatment

Satisfy Every Clients’ Needs
Copyright © 2014 CareNet,Inc. All rights reserved.

The impact on corporate performance brought by the alliance in thisterm is assumed to be insignificant so far. However, once Carenetrecognizes that it would have critical impacts, Carenet will disclose
related information, which should be disclosed, as soon as possible.

Copyright © 2014 CareNet,Inc. All rights reserved.