New gTLD ProgramCommunity Priority Evaluation ReportReport Date: 17 March 20141-1723-69677Application ID:Applied-for String:Applicant Name:TENNISTennis Australia LtdOverall Community Priority Evaluation SummaryCommunity Priority Evaluation ResultDid Not PrevailThank you for your participation in the New gTLD Program. After careful consideration and extensivereview of the information provided in your application, including documents of support, the CommunityPriority Evaluation panel determined that the application did not meet the requirements specified in theApplicant Guidebook. Your application did not prevail in Community Priority Evaluation.
Your application may still resolve string contention through the other methods as described in Module 4 ofthe Applicant Guidebook.
Panel SummaryOverall Scoring11 Point(s)Criteria#1: Community Establishment#2: Nexus between Proposed String and Community#3: Registration Policies#4: Community EndorsementTotalEarned403411Achievable444416Minimum Required Total Score to Pass 14Criterion #1: Community Establishment1-A Delineation4/4 Point(s)2/2 Point(s)The Community Priority Evaluation panel determined that the community as identified in the applicationmet the criterion for Delineation as specified in section 4.2.3 (Community Priority Evaluation Criteria) of theApplicant Guidebook, as the community is clearly delineated, organized and pre-existing. The applicationreceived the maximum score of 2 points under criterion 1-A: Delineation.
DelineationTwo conditions must be met to fulfill the requirements for delineation: there must be a clear straightforwardmembership definition and there must be awareness and recognition of a community (as defined by theapplicant) among its members.

Page	  1	  	  The community defined in the application (“tennis”) is:Through the .tennis TLD, Tennis Australia commits to serve the Australian tennis community,which is comprised of the eight Australian state-and territory-based Member Associations: TennisVictoria, Tennis New South Wales, Tennis Queensland, Tennis South Australia, Tennis WesternAustralia, Tennis Tasmania, Tennis Australian Capital Territory and Tennis Northern Territory.
These Member Associations are represented by and shareholders of Tennis Australia. They are therepresentative body of all affiliated clubs, centres, associations, regions and their members in theirrespective State or Territory. As the central administrative body of tennis within a State or Territory,Member Associations are responsible for implementing Tennis Australia’s objectives and initiativesin order to manage, co-ordinate, promote, and unify the diverse facets of the sport of tennis withinAustralia.
This community definition shows a clear and straightforward membership. The community is clearlydelineated, owing to the clear and straightforward membership definition and association with the game oftennis.
In addition, the community as defined in the application has awareness and recognition among its members.
This is because of the membership structure of Tennis Australia, which is comprised of the eight Australianstate-and territory-based Member Associations. These Member Associations are represented by andshareholders of Tennis Australia. They are the representative body of all affiliated clubs, centres, associations,regions and their members in their respective State or Territory.
The Community Priority Evaluation panel determined that the community as defined in the applicationsatisfies both the conditions to fulfill the requirements for Delineation.
OrganizationTwo conditions need to be met to fulfill the requirements for organization: there must be at least one entitymainly dedicated to the community and there must be documented evidence of community activities.
The community as defined in the application has at least one entity mainly dedicated to the community,which is the applicant, Tennis Australia. According to the application,Tennis Australia is the governing body of tennis in Australia and has a core mission to simply ‘makeAustralia the greatest tennis nation on the planet’.
The community as defined in the application has documented evidence of community activities. This isconfirmed by detailed information on the website of Tennis Australia. According to the application,Each year Tennis Australia invests millions in tennis infrastructure, player development, participationprograms, coach development, competitions and tournaments, and promotion of the game. Thisoccurs at a local and national level, but also at the international level in particular through theAustralian Open, one of four Grand Slams and the largest sporting event in the world each January.
Member Associations are also directly responsible for implementing such activities within theframework of policies set by Tennis Australia.
The Community Priority Evaluation panel determined that the community as defined in the applicationsatisfies both the conditions to fulfill the requirements for Organization.
Pre-existenceTo fulfill the requirements for pre-existence, the community must have been active prior to September 2007(when the new gTLD policy recommendations were completed).
The community as defined in the application was active prior to September 2007. According to thePage	  2	  	  application,The Victorian, New South Wales, Queensland, West Australian, South Australian, and TasmanianTennis Associations were all founding members of Tennis Australia in 1904…. The AustralasianLawn Tennis Association was formed, at that time embracing New Zealand interests as well. Today,Member Associations are strictly limited to a single representative governing body in each of theAustralian States and Territories.
The Community Priority Evaluation panel determined that the community as defined in the applicationfulfills the requirements for Pre-existence.
1-B Extension2/2 Point(s)The Community Priority Evaluation panel determined that the community as identified in the applicationmet the criterion for Extension specified in section 4.2.3 (Community Priority Evaluation Criteria) of theApplicant Guidebook, as the application demonstrates considerable size and longevity for the community.
The application received a maximum score of 2 points under criterion 1-B: Extension.
SizeTwo conditions must be met to fulfill the requirements for size: the community must be of considerable sizeand must display an awareness and recognition of a community among its members.
The community as defined in the application is of a considerable size. The community for .Tennis as definedin the application is large in terms of the number of members. According to the applicant,Through these State- and Territory-based Member Associations, Tennis Australia maintains a directlink with the 2,176 affiliated tennis clubs, 3,198 member coaches, and 1.8 million tennis participantsand players throughout Australia.
In addition, the community as defined in the application has awareness and recognition among its membersdue to the membership structure of Tennis Australia, which is comprised of the eight Australian state-andterritory-based Member Associations. These Member Associations are represented by and shareholders ofTennis Australia. They are the representative body of all affiliated clubs, centres, associations, regions andtheir members in their respective State or Territory.
The Community Priority Evaluation panel determined that the community as defined in the applicationsatisfies both the conditions to fulfill the requirements for Size.
LongevityTwo conditions must be met to fulfill the requirements for longevity: the community must demonstratelongevity and must display an awareness and recognition of a community among its members.
The community as defined in the application demonstrates longevity. The pursuits of the .Tennis communityare of a lasting, non-transient nature.
Additionally, the community as defined in the application has awareness and recognition among its membersdue to the membership structure of Tennis Australia, which is comprised of the eight Australian state-andterritory-based Member Associations. These Member Associations are represented by and shareholders ofTennis Australia. They are the representative body of all affiliated clubs, centres, associations, regions andtheir members in their respective State or Territory.
The Community Priority Evaluation panel determined that the community as defined in the applicationsatisfies both the conditions to fulfill the requirements for Longevity.

Page	  3	  	  Criterion #2: Nexus between Proposed String and Community2-A Nexus0/4 Point(s)0/3 Point(s)The Community Priority Evaluation panel determined that the application did not meet the criterion forNexus as specified in section 4.2.3 (Community Priority Evaluation Criteria) of the Applicant Guidebook.
The string does not identify or match the name of the community, nor is it a well-known short-form orabbreviation of the community. The application received a score of 0 out of 3 points under criterion 2-A:Nexus.
To receive the maximum score for Nexus, the applied-for string must match the name of the community orbe a well-known short-form or abbreviation of the community name. To receive a partial score for Nexus,the applied-for string must identify the community. “Identify” means that the applied-for string shouldclosely describe the community or the community members, without over-reaching substantially beyond thecommunity.
The applied-for string (.Tennis) identifies a wider or related community of which the applicant, TennisAustralia, is a part, but is not specific to the applicant’s community (the Australian tennis community). Assuch, the string captures a wider geographic/thematic remit than the community (as defined by the applicant)has, despite the fact that Tennis Australia has “changed its brand to ‘Tennis’ (rather than Tennis Australia)and encouraged members of the Australian tennis community to do likewise in order to promote the game,rather than individual entities”. Tennis refers to the sport and the global community of people/groupsassociated with it, and therefore does not refer specifically to the Tennis Australia community. Therefore,there is substantial over-reach between the proposed string and the definition of the community as describedin Criterion 1-A.
The Community Priority Evaluation panel determined that the applied-for string does not match or identifythe name of the community as defined in the application, nor is it a well-known short-form or abbreviationof the community. The applied-for string over-reaches substantially beyond the community. It therefore doesnot meet the requirements for Nexus.
2-B Uniqueness0/1 Point(s)The Community Priority Evaluation panel determined that the application did not meet the criterion forUniqueness as specified in section 4.2.3 (Community Priority Evaluation Criteria) of the ApplicantGuidebook as the string has other significant meaning beyond identifying the community described in theapplication. The application received a score of 0 out of 1 point under criterion 2-B: Uniqueness.
To fulfill the requirements for Uniqueness, the string must have no other significant meaning beyondidentifying the community described in the application. The string as defined in the application does notdemonstrate uniqueness as the string does not score a 2 or a 3 on Nexus and is therefore ineligible for ascore of 1 for Uniqueness. The Community Priority Evaluation panel determined that the applied-for stringdoes not satisfy the condition to fulfill the requirements for Uniqueness.

Criterion #3: Registration Policies3-A Eligibility3/4 Point(s)1/1 Point(s)The Community Priority Evaluation panel determined that the application met the criterion for Eligibility asspecified in section 4.2.3 (Community Priority Evaluation Criteria) of the Applicant Guidebook as eligibilityis restricted to community members. The application received a maximum score of 1 point under criterion 3A: Eligibility.
To fulfill the requirements for Eligibility, the registration policies must restrict the eligibility of prospectivePage	  4	  	  registrants to community members. The application demonstrates adherence to this requirement by requiringregistrants to be linked to the Australian tennis community, and detailing ten categories of eligibility.
(Comprehensive details are provided in Section 20e of the applicant documentation). The CommunityPriority Evaluation panel determined that the application satisfies the condition to fulfill the requirements forEligibility.
3-B Name Selection1/1 Point(s)The Community Priority Evaluation panel determined that the application met the criterion for NameSelection as specified in section 4.2.3 (Community Priority Evaluation Criteria) of the Applicant Guidebookas name selection rules are consistent with the articulated community-based purpose of the applied-for TLD.
The application received a maximum score of 1 point under criterion 3-B: Name Selection.
To fulfill the requirements for Name Selection, the registration policies for name selection for registrantsmust be consistent with the articulated community-based purpose of the applied-for gTLD. The applicationdemonstrates adherence to this requirement by specifying that naming restrictions be specifically tailored tomeet the needs of registrants while maintaining the integrity of the registry, and ensuring that domain namesmeet certain technical requirements, etc. (Comprehensive details are provided in Section 20e of the applicantdocumentation). The Community Priority Evaluation panel determined that the application satisfies thecondition to fulfill the requirements for Name Selection.
3-C Content and Use1/1 Point(s)The Community Priority Evaluation panel determined that the application met the criterion for Content andUse as specified in section 4.2.3 (Community Priority Evaluation Criteria) of the Applicant Guidebook as therules for content and use are consistent with the articulated community-based purpose of the applied-forTLD. The application received a maximum score of 1 point under criterion 3-C: Content and Use.
To fulfill the requirements for Content and Use, the registration policies must include rules for content anduse for registrants that are consistent with the articulated community-based purpose of the applied-forgTLD. The application demonstrates adherence to this requirement by specifying that the second-leveldomain names do not provide content that is inconsistent with the mission/purpose of the gTLD, etc.
(Comprehensive details are provided in Section 20e of the applicant documentation). The CommunityPriority Evaluation panel determined that the application satisfies the condition to fulfill the requirements forContent and Use.
3-D Enforcement0/1 Point(s)The Community Priority Evaluation panel determined that the application did not meet the criterion forEnforcement as specified in section 4.2.3 (Community Priority Evaluation Criteria) of the ApplicantGuidebook as the application provided specific enforcement measures but did not include appropriate appealmechanisms. The application received a score of 0 out of 1 point under criterion 3-D: Enforcement.
Two conditions must be met to fulfill the requirements for Enforcement: the registration policies mustinclude specific enforcement measures constituting a coherent set, and there must be appropriate appealsmechanisms. The applicant outlined policies that include specific enforcement measures constituting acoherent set. The applicant outlines the conditions that need to be met when registering, along withmitigation measures, such as investigation and termination of the domain name. (Comprehensive details areprovided in Section 20e of the applicant documentation). However, the application did not outline an appealsprocess. The Community Priority Evaluation panel determined that the application satisfies only one of thetwo conditions to fulfill the requirements for Enforcement.

Page	  5	  	  Criterion #4: Community Endorsement4-A Support4/4 Point(s)2/2 Point(s)The Community Priority Evaluation panel determined that the application fully met the criterion for Supportspecified in section 4.2.3 (Community Priority Evaluation Criteria) of the Applicant GuideBook as theapplicant is the recognized community institution. The application received a maximum score of 2 pointsunder criterion 4-A: Support.
To receive the maximum score for Support, the applicant is, or has documented support from, therecognized community institution(s)/member organization(s), or has otherwise documented authority torepresent the community. To receive a partial score for Support, the applicant must have documentedsupport from at least one group with relevance.
The Community Priority Evaluation panel determined that the applicant is the recognized communityinstitution/member organization. The applicant also possesses document support from its memberorganizations, and this documentation contained a description of the process and rationale used in arriving atthe expression of support. The Community Priority Evaluation Panel determined that the applicant fullysatisfies the requirements for Support.
4-B Opposition2/2 Point(s)The Community Priority Evaluation panel determined that the application met the criterion for Oppositionspecified in section 4.2.3 (Community Priority Evaluation Criteria) of the Applicant Guidebook, as theapplication did not receive any relevant opposition. The application received the maximum score of 2 pointsunder criterion 4-B: Opposition.
To receive the maximum score for Opposition, the application must not have received any opposition ofrelevance. To receive a partial score for Opposition, the application must have received opposition from, atmost, one group of non-negligible size.
The application received letters of opposition, which were determined to not be relevant, as they were eitherfrom groups/individuals of negligible size, or were not from communities which were not mentioned in theapplication but which have an association to the applied for string. The Community Priority Evaluation Paneldetermined that the applicant satisfies the requirements for Opposition.	  
Disclaimer: Please note that these Community Priority Evaluation results do not necessarily determine thefinal result of the application. In limited cases the results might be subject to change. These results do notconstitute a waiver or amendment of any provision of the Applicant Guidebook or the Registry Agreement.
For updated application status and complete details on the program, please refer to the Applicant Guidebookand the ICANN New gTLDs microsite at <newgtlds.icann.org>.

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