LY Corporation GroupOur Mission & Values
ver.1.0

Contents

INTRODUCTIONMISSION- WOW!

AIM- Our Aim

VALUES- Users Rule

- Life Platform- Get It Done
- Lean & Mean Teams2

INTRODUCTION
This document was created to share our aims and our speciﬁc methods for achieving them.
This will help us understand exactly what it is that we want to accomplish
and sets that as the criteria for each of us when making judgments and decisions
about our tasks and behaviors, motivating us to keep taking on challenges.

3MISSION

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Mission

Create an amazing life platformthat brings WOW! to our users.
From when you wake up until you fall asleep,as the foundation for your daily life,
we aim to surprise, inspire and make your life better.
We have steadily expanded our presence in the business landscape and the number of services
we offer our users, which in turn has caused our impact on our usersʼ lives to grow.
Moving forward, we will keep challenging ourselves to use our technology and services
to create new and unexpected value in our usersʼdaily lives.

!

5Mission

WOW!
"WOW!” is “an unprecedented experience that you just have to share with others.” “!” represents“astonishment beyond imagination”.
In order to become the choice of users and deeply impress them, we have to realize both “WOW” and “!”.
Together, that makes “WOW!”, and that needs to be our goal.
WOW! begins with big ambitions ̶ aiming for 120 out of 100 and tenfold growth rather than twofold orthreefold. If this were easy to do, everyone would do it. But WOW! cannot be created from mediocrity, soitʼs fundamentally important that we set our sights higher than anyone else ̶ so high that others thinkitʼs unreachable and give up. In the ﬁerce process to reach such a high standard, youʼll be able to ﬁnd a clueto WOW!.

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MissionLife Platform
We connect with our users through our wide range of services, like search, messenger, media, commerce,
ﬁntech, and AI.
By “life platform”, we mean that we provide services that are closely connected to our usersʼ lives, impacting
all aspects of daily life.
24/7, from when our users wake up until they fall asleep,
we strive to support the overall life of the users.

7AIM8Aim

Our Aim
We aim to create No. 1 services that are adored by countless users. Because users will not choose amediocre No. 2 or No. 3.
To make a WOW! service, you need to give your everything to your projects. No. 1 services that lead themarket and change paradigms always have a WOW! factor. Gather together a range of No. 1 services
that users depend on for the foundation of their daily lives, and youʼve created a “life platform”.
In order to reach that goal of earning our usersʼ support and loyalty, we must continue to challenge
ourselves with a ﬁghting spirit and the determination that “We can do it ”, no matter what.
Moving forward, we will never stop taking on the challenges of creating a WOW! Life Platform.

WOW!

9No. 1VALUES10

Values

By “Values”, we mean the way we should work to achieve our Mission.
Three core directions ̶ Users Rule, Get It Done, and Lean & Mean Teams ̶ set the standard for creating
services, working as individuals, and collaborating as part of a team.
Nine keywords are organized into three groups of three, so that we can put them into practice more readily.

11Lean & Mean
Teams

Users Rule

Get It Done

Always Data-driven

Work Intensely andBe Focused

Open Communication,
Vertical Decision-making

Perfect the Details

Take the Initiative

Keep in Sync with Goals

Stay Trustworthy

Embody Professionalism

Enjoy the Challenges
TogetherValues

Users Rule
Because only services that users ﬁnd interesting and choose to use can survive, let alone become industry
leaders, users are the foundation and core of our services. That is why you need to think from the usersʼ
perspective at every step of creating a service, from start to end.
You must ensure that the users trust us during every step of the service development process, from pinpointing
user needs in advance to releasing distinctive services that embrace those needs.

12Values

Users Rule
Always Data-driven
The most crucial element when creating a service is to identify user needs accurately. If you misidentify
what our users need then your very starting point is going to be wrong. You must analyze the data indepth, not just going on a hunch, and use that as the basis for your decisions. Only then will you be able touncover our usersʼ hidden needs. Furthermore, user needs are always changing, so you must be attentive
to their changes and keep your data up-to-date.

Perfect the Details
Once you have pinpointed the users' needs, you must create services with the details totally perfected,
like only we can offer. We can only survive the ﬁerce competition of the marketplace when we offer
unique and distinctive user experiences that stand out from the multitude of alternatives. What makes
experiences distinctive lies in the speciﬁcs, not the grand idea, so you must pay particular attention tothe ﬁnest details. Furthermore, the work doesnʼt end with the release of a service. There is no guaranteethat the users who were initially satisﬁed with a service will still use it a year later. You must aim for astandard that exceeds their ever-changing expectations, observe their reactions, make the necessary
modiﬁcations, and do what it takes so our users continue to choose us.

Stay Trustworthy
Until now, we have grown through earning the support and dedication of our users. But as our businesshas grown, so too has the scope of what we consider “users”, beyond just the people who use our services
to now include shareholders, governments, local communities, partners, and employees. And these users
demand a higher level of trust. Accordingly, in order to maintain their trust and further strengthen thatbond, you should always be thinking in terms of “how” you are achieving your goals, not just “what” youʼreachieving. The level of trust that users demand is always changing and may be higher in the future. Youmust always be attentive to those changes and respond promptly.

13Values

Get It DoneOur job is to always be solving problems. So, you must focus on solving such problems with grit anddetermination, rather than just dwelling on the problems or challenges, and do your best to create solutions.
There are always endless reasons why something canʼt be done, but, you need to dig deep and ﬁnd ways
to accomplish your goals.
If you truly did your best ̶ if you gave it your all and went beyond your limits ̶ your time and effort willstill be meaningful even if you meet failure at the end of the road. Or, even better, those experiences canserve as valuable lessons for your next challenge.
When you ﬁnally do succeed after going through all this, you will feel an even greater sense of accomplishment.

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ValuesGet It DoneWork Intensely and Be Focused
You will face numerous problems to solve and, yes, each of them will be difﬁcult. Therefore, you must
understand the nature of your work ﬁrst ̶ what you are doing, why you are doing it, and for whom. Thenprioritize your tasks and focus on solving the problem at hand. You can only solve problems when you
properly allocate your time and effort according to the importance of each issue. Whatʼs more, you willﬁnd that you can come up with new, out-of-the-box solutions when youʼre intensely immersed in the work,
rather than simply “working hard”.

Take the Initiative
The more difﬁcult a task is, the harder it is to ﬁnd a solution when you are limiting yourself to just yourown tasks. Take the initiative to look at the whole process and if you ﬁnd a better method, talk to yourpeers ﬁrst and work together, even if something is not on your task list. Note that this is not about simply
pinpointing problems or criticizing. It is important to dive into the process and collaborate. Only with such
efforts will you be able to achieve your ultimate goal.

Embody Professionalism
In order to “Get It Done”, meaning to accomplish the challenging tasks we have before us, each one ofus must be professional. A “professional” is someone who regularly achieves outstanding results in theirwork, beyond what most people can do. And “outstanding results” means the kind of results that
greatly exceed the expectations of everyone you work with. Understanding that rigorous standard, you
should be striving to conﬁdently call yourself a professional. An organization made from such excellent
professionals is an organization that can tackle any challenge that comes its way and ultimatelysucceed.

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Values

Lean & Mean Teams
Lean & Mean Teams refers to creating teams that are efﬁcient, with nothing in excess of what is needed,
single -minded in their common objective.
A hundred mediocre athletes with middling ambitions cannot beat a team of 10 elite athletes who aredetermined to win no matter what.
We can only create outstanding results when an organization is optimized for a given task, moving in perfectorder like one body, battling with a true ﬁghting spirit.

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Values

Lean & Mean Teams
Open Communication, Vertical Decision-making
Most of the tasks you face will have more than one solution. To identify the best solution, open andhonest communications based on a deep understanding of the task are essential, regardless of authority,position, age, or experience. In an open environment, team members will suggest ideas to ﬁnd solutions,and the team leader will listen to them and set a clear direction based on their input. The leader will also
take responsibility for those decisions. Team members must trust their leader's judgment and work
together to achieve the team's goals.

Keep in Sync with Goals
We work in an ever-changing environment, so our teams need to be able to quickly exchange opinions,adjust the direction according to prevailing conditions, and synchronize their progress with all members
in real time. Only then can you promptly respond to any situation, survive and ultimately achieve your goals.

Enjoy the Challenges Together
The more difﬁcult the challenge is, the more important the support of your teammates is. When teammatescomplement and encourage each other in difﬁcult times, a bond is formed, creating a whole that is greaterthan the sum of the parts, and an energy that you cannot create alone. Thereʼs nothing like the feelingof accomplishment and pride you get after overcoming challenges together as a team, challenges you once
thought were insurmountable when you were on your own.

17Mission

Create an amazing life platformthat brings WOW! to our users.

Values18

Lean & MeanTeamsUsers Rule

Get It Done

Always Data-driven

Work Intensely andBe Focused

Open Communication,
Vertical Decision-making

Perfect the Details

Take the Initiative

Keep in Sync with Goals

Stay Trustworthy

Embody Professionalism

Enjoy the Challenges
TogetherTogether, we share this Mission and these Values:

LY Corporation

LINE Plus Corporation

LINE Business Support Corporation

LINE STUDIO Corporation

LINE Credit Corporation

LINE Financial Corporation

LINE Friends Japan Corporation

LINE Pay Plus Corporation

LINE MUSIC Corporation

LINE Biz Plus Corporation

LINE NEXT Holdings

LINE NEXT Corporation

LINE Pay Corporation

LINE PLAY Corporation

LINE Securities Corporation

LINE Taiwan Limited

LINE TECHNOLOGY VIETNAM CO., LTD

LINE Company（Thailand）Limited

LY Communications Corporation

PT. LINE PLUS INDONESIALY Marketing Corporation

LINE VIETNAM COMPANY LIMITED
LINE Pay Taiwan Limited
LINE NEXT Inc.

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