Case Study“InMobi Pulse has set us up perfectlyto tackle the limitations oftraditional research”-Umesh Krishna K

GENERAL MANAGER - BRAND MARKETING

BackgroundIn just four years, Swiggy has grown to become India’s leading food delivery platform, with avaluation of over $3 billion. Their most recent $1 billion funding round, led by Naspers, marked thelargest investment in a food-tech venture outside of China.
From inception, Swiggy’s core focus has been delivering the best possible customer experience. As asmall startup, Swiggy created a base of loyal buyers who consistently purchased, enabling them toachieve higher customer retention than their competitors. With an expansive logistics network of50,000+ restaurant partners and 40,000+ delivery executives, Swiggy is known for its consistent,
unmatched delivery experience and its elegant, easy-to-use mobile application.

The Challenge
Swiggy had worked with traditional research organizations on understanding and measuring
the customer experience. However, Swiggy had challenges with traditional market researchmethods because of inherent limitations in reaching their target audience: the urban millennial
consumer. Long research cycles and lack of authentic responses also meant Swiggy wasunable to identify the impact of their ongoing marketing campaign across outdoor, TV, radio
and digital marketing mediums.
Now operational in more than 50 cities in India and growing rapidly, it was crucial that Swiggy
partner with a research platform that could scale along with the business. While traditional
research could effectively deliver smaller samples, Swiggy could not count on existing tools toprovide the scale, precision and speed that they needed. Swiggy needed an “upgrade” - a newplatform that would allow them to not only target, reach and collect feedback from the rightaudience, but also accurately measure the impact of their campaign at scale.
Swiggy turned to the InMobi Pulse mobile market research platform to help them connect with
their customers and garner genuine responses that would truly inform future strategies.

Methodology
Swiggy’s goal was to accurately analyze the impact of their cross-channel marketing campaign
live across digital marketing and physical advertising mediums. To do this, Swiggy needed togather genuine feedback from their core audience in target markets at scale. Using InMobi
Pulse’s targeting capabilities, the Swiggy research team was able to identify and successfully
reach their target audience and garner actionable feedback that helped shape future
campaign strategy.

Results●Precise demographic targeting, accurate responses and minimal spillage reduced costs to1/3rd the cost of traditional research.

●Using the InMobi Pulse platform enabled Swiggy to analyze results much faster than waspossible through traditional research and identify and implement changes to deliver a more
personalized experience to their consumers.

●Competitive benchmarking allowed Swiggy to identify critical areas of impact andopportunity across the entire food delivery supply chain.

Umesh Krishna K

GENERAL MANAGER - BRAND MARKETING

What makes InMobi Pulse a truly differentiated platform is its
ability to connect us with our target audience with granularprecision. We have been able to gather consumer insights
more efficiently and quickly, and the platform has set us up
perfectly to tackle the limitations of traditional researchmethodologies.