Press Release
Hello Kitty Land Tokyo unveils the first Keio Line Hello Kitty
trains in time for the new “Puro Christmas” 2018
Hello Kitty Land Tokyo and Keio Line will launch the first ever trains covered
entirely in “Hello Kitty” designs on November 1st 2018, coinciding with Hello Kitty’s“birthday”. It is followed by the start of the "Puro Christmas" event commencing on
November 9th, 2018 with magical space and illumination installations created by
NAKED Inc.
Tokyo, Tuesday 30th October, 2018 ------Taking the train to travel to Sanrio Puroland,
better known as Hello Kitty Land Tokyo(URL: https://en.puroland.jp/), will soon be
an unforgettable experience. Starting fromNovember 1st the Keio Line, one of Tokyo’s
major train lines, run by Keio Corporation,will present its cars in complete Hello Kitty
look and feel. One out of ten trains will beembellished entirely with Hello Kitty andother popular Puroland characters.
Visitors to Puroland, taking the Keio line from Shinjuku, will start their unique Hello Kitty
experience already boarding the train and be welcomed after a short 30-minute ride bydecorations with many Sanrio characters at Tama Centre Station, including a Hello Kitty,station master’s uniform. Hello Kitty has been appointed honorary station master in 2016.
This project has been created in close collaborated with Tama City, a Tokyoneighbourhood, and home of Sanrio Puroland, and Keio Corporation, one of Tokyo’s
principal rail companies. Its start date coincides with both Hello Kitty's birthday and theanniversary of the municipal organisation of Tama City. Keio Corporation and SanrioEntertainment Co., Ltd start to issue special tickets, the “Amusement Passport” combining
the entrance ticket for the theme park and a day pass for the Keio and Inokashira lines ata discounted fare.
Shortly after the launch of the Hello Kitty themed Keio line trains, Puroland will inaugurate
this year’s "Puro Christmas” event, an indoor-snow fantasy produced by NAKED Inc., acreative production house widely known in Japan for its “Flowers by Naked” project. Thisyear’s Puroland theme “White Christmas” will run from 9th November to 25th December. It
will include an illumination a space display, "MAGICAL SNOW", produced by Sanrio
Puroland × NAKED Inc. as well as other new seasonal attractions and of course a heartwarming Christmas musical show.
As part of the “MAGICAL SNOW” production, NAKED Inc. will be turning "Kiki & Lala'sTwinkle tour" into a sparkling snow fantasy. “We are very excited about the new projects
and hope that visitors from all over the world will enjoy them”, reveals Kentaro Kawai, atSanrio Entertainment Co. Ltd., the Sanrio Puroland Sales Sect. We are delighted to beworking closely with Keio Corporation to create an experience for our Hello Kitty fans thatwill start already at the journey to our theme park. “Our Christmas event will be energisedwith stunning visual productions created by NAKED Inc. including amazing effects such as1©1976,1993,2001,2005,2009,2018 SANRIO CO., LTD.

projection mapping on key installations like the decorated Christmas tree. We hope that
our Hello Kitty Land fans and visitors will have such a great time visiting Puroland as we
had creating these new events.”*Amusement Passport(1-day pass valid for the Keio Line & Inokashira Lines + 1day pass of Sanrio Puroland
including attractions)
Adult: 3,500 yen
U17: 2,800yen
Child:2,700 yen– Ends –Link to other images
Main Visual (http://bluemoonmarketing.jp/wp/wp-content/uploads/2018/10/Wrapping-Train1.jpg)
Wrapping Train1: (http://bluemoonmarketing.jp/wp/wp-content/uploads/2018/10/WrappingTrain2.jpg)
Wrapping Train2: (http://bluemoonmarketing.jp/wp/wp-content/uploads/2018/10/WrappingTrain3.jpg)
MAGICAL SNOW: (http://bluemoonmarketing.jp/wp/wpcontent/uploads/2018/10/MAGICAL_SNOW_main-visual.png)
Puro Christmas: (http://bluemoonmarketing.jp/wp/wpcontent/uploads/2018/10/The_Puro_Christmas_Main-Visual.jpg)
Notes to the editors:
About Keio Corporation
Keio Corporation is a private railway operator in Tokyo, and part of the Keio Group, covering thewestern part of the city with bus and train services including buses running between Haneda orNarita airport and central Tokyo and train lines such as Keio Line, Keio Inokashira Line and Keio
Shin Line. Part of the group is also the Keio Plaza Hotel is also located in Shinjuku, Hachioji andTama Centre. ( https://www.keio.co.jp/english/ )About Naked Inc.
Naked is a creative company that designs people's experiences using a combination of space andgraphics predominantly through video creation and installations and projection mapping.
Established in 1997, the company has been involved in numerous creative work including music
and corporate videos and more recently in 3D projection mapping and illumination projects. The
company is popularly known for its more recent installation in early 2018, “FLOWERS BY NAKED”.
(https://naked-inc.com/ )About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
regardless of the weather. Sanrio Puroland also runs an outdoor theme park, Harmonyland,located in Oita Prefecture in Kyushu.
*More information about Sanrio Puroland is available at http://en.puroland.jp/.
*Sanrio Puroland can also be rented for private and corporate events. Please contact below.

2©1976,1993,1996,1999,2001,2009,2018 SANRIO CO., LTD.

News Release(PDF): http://bluemoonmarketing.jp/wp/wpcontent/uploads/2018/10/20181030_SET_KeioChristmas_ENG_FNL.pdf
Fact Book: http://bluemoonmarketing.jp/wp/wpcontent/uploads/2018/09/SET_Factbook_2018.9.5.pdf------------------------------------------Contact Details for the Media:
Please contact us via Email at (SET@bluemoonmarketing.jp). (English or Japanese)
We also accept requests and adjustments for coverage throughout the year.
Contact information
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)

3©1976,1993,1996,1999,2001,2009,2018 SANRIO CO., LTD.