Sanrio Entertainment Co., Ltd. FACT

＊as of Sep, 20181

Sanrio Puroland, operated by SanrioEntertainmentCo., Ltd., is also known as 'Hello Kitty Land', aTheme park where you can meet many Sanrio
characters including the highly popular Hello Kitty.
Considered the "Mecca of Sanrio characters", thepark draws many Sanrio character fans fromaround the world.
Located in the periphery of Tokyo, Sanrio
Puroland is an all-indoor theme park visitors canenjoy regardless of the weather. Its counterpart isthe outdoor theme park, Harmonyland, based inOita Prefecture of the Kyushu region.

■Company Overview

Company Name
Representative

Sanrio Entertainment Co.,Ltd.
Chairman, President,
and Chief Executive Officer of Sanrio EntertainmentCo.,Ltd

Established
July 1, 2009
Capital
100 million yen
Associated Company
Sanrio Company, Ltd. (Established in 1960: Totally-heldsubsidiary)
Employees
330 (excluding part-time employees, performers)
Location
1-31 Ochiai, Tama-shi, Tokyo 206-8588
Main Phone Number+81-3-42-372-6500
Principal Business Activities
Theme Park Operation
Business Establishments
・Sanrio Entertainment Co.,Ltd.
http://www.sanrio-entertainment.co.jp/ [JP only]・Sanrio Puroland : 1-31 Ochiai, Tama-shi, Tokyo
http://www.puroland.jp/ [EN/CH(Traditional / Simplified )/TH/IDN/KR]
・Harmonyland : Fujiwara 5933, Oaza, Hijimachi, Hayami-gun, Oita-ken
http://www.harmonyland.jp/[EN/CH(Traditional / Simplified )/TH/IDN/KR]
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*Overseas development through licensing
Established businesses in Malaysia (2012), Korea (2013), United Kingdom (2014),and China (2015). Most recently, we are aiming to open a Hello Kitty theme park
in Vietnam (2018).

Harmonyland Image

land Image■ SNS AccountTwitter ：@purolandjp
Facebook : @purolandjp

https://twitter.com/purolandjp [JP only][EN/CH(Traditional / Simplified )/TH/IDN/KR]
https://www.facebook.com/purolandjp/
Instagram: @puroland_global [EN only]
https://www.instagram.com/puroland_global/
LINE: @purolandjp
https://www.puroland.jp/line/ [JP only]
YouTube : @purolandjp
https://www.youtube.com/user/purolandJP■ History
1987. 11. Sanrio Communication World Co., Ltd. Establishedas the operating company for Sanrio Puroland.
1988. 10.

Sanrio participates in the establishment of Harmonyland Co., Ltd.
as operating company for Harmonyland with Hijimachi,
Oita Prefecture and neighboring companies.

1990. 12.

Sanrio Puroland theme park opens (Metropolitan Tokyo)

1991. 04.

Harmonyland theme park opens (Oita Prefecture)

1999. 08.

Company name changed from Sanrio Communication World Co., Ltd.
to Sanrio Puroland Co.,Ltd.

2009. 07.

Sanrio Entertainment Co., Ltd. was established due tomerging of theme park business.
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POPULAR ANNUAL EVENTS (PARTIAL)
Puroland is a great in-door theme park where you can comfortably enjoy events
regardless of the season and weather. Children can enjoy the park completely
carefree. Popular events are held each season with new themes every year.

Summer FestivalAt Puroland, a summer festival where you canmeet many Sanrio characters is held annually.
This year, in 2017, at "Summer Illumination!"that is split into daytime and nighttime
festivals, you can witness half a million lightbulbs, the largest number of light bulbs inPuroland‘ s history, sparkle beautifully.

Halloween
A "Halloween Party" is held from
September to October every year.
In addition to characters in costume thatcome and greet you, there many fun
Halloween themed events planned.

4Christmas & New Year
Enjoy Puroland during its winter season.
Comfortably have fun in the in-door
facility even on a cold winter day. AChristmas event, where you can enjoy
the popular Christmas show with snow
and illumination, is held every year.

EasterEvery year from March to June
we are celebrating "Puro Easter".
You are very welcome tojoin in the “My Melody andWish Me Mell’s mystery Egg Hunt”
and watch the “Wish Me Mell’s
Easter Celebration” parade.

■Services for Tourists- Credit cards, Alipay, and WeChatPay accepted (some corners accept cash only)- Tax-free counter- Currency exchange machine (3F)
- Free Wi-Fi-Fully accessible in wheelchair-The baby Center has children’s toilets, children’s tables and more.
-Baby food, baby formula and paper diapers are sold at the Information
Counter[1F]- Smart tablet video interpretation service (12 languages) providing a 3-way
communication service between guests, staff and interpretation operator via TVphone.
[Locations] 1F information desk, 3F information desk, 4F duty-free counter5

Cinamoroll
Fuwa Moko Town
15th anniversary event for
CINNAMOROLL.
Enjoy the world of CINNAMOROLL
at "Cinnamoroll Dream Cafe",the "Photo Spot", and"Cinnamoroll Anniversary Shop".

Gudetama Land
All new ‘Gudetama’ Land!
Enjoy this hands-on attractionthat showcases the word ofGudetama.
6Märchen Theater
2018.3.10 Start
Launch of a new type of musicalshowcasing a collaboration of“kawaii” Sanrio characters andtraditional Japanese kabuki
theatre. Based on the story of‘Momotaro’ the new programme
will incorporate spectacularacrobatics and video shows.

Lady Kitty House
Meet and greet the super star
‘Hello Kitty’! You can also
experience Kitty’s life style here.
She welcomes her friends andKitty fans all over the world inLady Kitty House.

Miracle Gift ParadeThe Parade features ‘Hello Kitty’and ‘Daniel’ arriving from theStrawberry Kingdom, along with‘My Melody’ and other Sanrio
characters who move throughthe park on colorful floats. It willallow you to escape into afairytale world where dreams
come true!

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Entrance Shop
The largest shopping area in Puroland.
Full of original goods and sweets,I deal for souvenirs.

Puroland Original Goods
Limited goods that can only be acquiredin Puroland are highly popular.
You will find your favorite goods.

Sanrio World Rainbow Restaurant
This Restaurant is cute, popular,
and the theme of a rainbow(The world of the popular Sanrio 7 characters).
You can enjoy a great variety of dishes on the menu
in each Sanrio characters’ counters.
(Sanrio characters send the messages in the counters.)

Character Food Court
This restaurant serving up Puroland's original treats and characterthemed menus!
Every year from July to September,a popularity poll is held for unique curries of cute characters!

8■Ticket Price
Weekdays Passport:
Adult (18 years and over)Child (3-17 years)
Holidays Passport:
Adult (18 years and over)Child (3-17 years)

3,300 JPY
2,500 JPY
3,800 JPY
2,700 JPY

・Including 8% tax fee.
・Kids under 2 years are free to entrance.
・Holidays include weekends, public holidays
and school holidays defined by Sanrio
Puroland.
・Advance tickets and coupons are available.
・The mobile site was newly opened
on June 20, 2017.
You can acquire tickets through this site.

■Operation Schedule
https://en.puroland.jp/homeen/calendaren/* Operating days and hours may change without prior notice. Please kindly check our homepage before you
arrive. Thanks for your understanding and cooperation.

■Contact Details for the MediaPlease contact us via Email (SET@bluemoonmarketing.jp) first. (English or Japanese)
We also accept requests for coverage throughout the year.

Sanrio Entertainment Co., Ltd. Overseas PR Agency(Contact personnel: Ayako Noda, Maaya Kinoshita)Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121（Mon-Fri: 9:00-18:00 / JST) *English Available©1976,1979,1988,1990,1996,1999,2001,2005,2009,2010,2012,2013,2018 SANRIO CO., LTD.

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