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公益財団法人日本デザイン振興会

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C12 Friday, November 20, 2015

DESIGNCONTACT US: life@scmp.com

Clockwise from left: the WHILL“four-wheel-drive mobility
device”; the blue running trackat Narita International Airport;
Air Button’s wireless and batteryfree button is stuck onto a
mobile phone to allow users topersonalise phone actions.

A stylish electric
wheelchair that helps
overcome negative
stereotypes won the
top accolade at Japan’s
Good Design Awards,
writes Catherine ShawO

ctogenarian
John O’Neillwould rather
stay at homethan use theshiny newwheelchair his
family has bought for him to goout. It ticks all the boxes in termsof functionality but is“supremely ugly”, he says. “Justbecause I’m old and have
Parkinson’s disease doesn’tmean that I don’t care. Also,
people look at you differently
when you are in a wheelchair.
They even speak to me more
loudly as if I can’t hear. It’s
degrading.”
There is good news for
O’Neill and his family. Productdesigners are more aware thanever of the need to consider how
the end-user feels, especially theelderly or disabled.
The world’s leading design
awards are encouraging thistrend. Recently, a contemporary
wheelchair – which its designers
prefer to call a “four-wheel-drive
mobility device” – won thehighest accolade at this year’s
Good Design Award (GDA),
presented in Tokyo.
The high-performancevehicle, sporting an electricmotor and a battery, can reach
speeds of nearly 9km/h, andtravel 19km before the battery
needs recharging at a regularelectrical outlet. WHILL Model A
also tackles uneven terrain suchas stones or wet sand thatusually prove a challenge forregular wheelchairs.
Moreover, thanks to a new
design that pairs the main wheelwith a series of smaller wheels todeliver an unusually tightturning radius, the device can“turn on a dime”, says Satoshi
Sugie, co-founder and CEO of
WHILL, the company behindthe extraordinary design.
Perhaps more importantly, it
looks good.
Sugie says creating a“minimalistic, functional andstylish” aesthetically pleasing
form was key to overcoming
negative stereotypes that
identify a wheelchair as being
used by the ill or weak.
The design team’s effort intransforming negative
perceptions was a big factor
in its winning this year’s

POSITIVE SPIN
Grand Award, where social
issues such as community
building, disaster prevention,
education and mobility
were considered hot topics
by jurors.
“In recent years we have seen
more expectations from society
about design so this year ouraward has looked to interrelate
design with focused issues that
affect society,” says this year’s
GDA chairman, Kazufumi Nagai,
a graphic designer. “Social issues
go across all categories of design.
It is not just the outer look.”
There were plenty ofexamples of thoughtful design
among the 1,337 winning works(selected from 3,658 entries) onshow at Tokyo’s luxury Midtown
complex, including
HACKberry’s bionic hand,which numbered among theGood Design Best 100.
The motorised hand,controlled intuitively using
muscles in the residual part of
the arm, is significant not just for
its innovative design but
because the designers were able
to reduce the cost of production
to a 10th of its usual price byutilising a 3D
printer. They

HACKberry’s bionic hand wasamong the Best 100 designs.

also took the bold move of
making all design data andsources available online to help
designers around the worldlearn from their work.
Other hi-tech products with asocial conscience included
Panasonic’s storage battery forsolar energy designed for regions
without electricity. The system
features a solar panel, a portablebattery with Panasonic’s ecofriendly rechargeable Eneloop
batteries, a single light bulb thatdelivers a maximum of 24 hours
lighting and a larger strip light(good for seven to 14 hours). The
sleek battery unit includes a USB
output port enabling thecharging of cellphones.
The new focus on social
issues is not just about creating
high-profile designs but is also
intended to encourage designers
to improve existing products,
says GDA vice-chair anddesigner Fumie Shibata.
“There’s a more humantouch in this year’s entries. This
trend towards considering thesense of comfort and how users
feel while using a product isbeing emphasised more andmore in Japanese design.”
The designer’s child-friendly
thermometer createdfor Omron

won an award last year. The
GDA is known to have aphenomenal impact on adesigner’s work. Beyond
exposing their work to 250,000
visitors on show during theannual event, for many Japanese
a product exhibiting the red“G-mark” is considered aguarantee of excellence.
The range of products has
evolved in recent years fromindustrial items to a wider rangeof products, such as a face packthat looks like a kabuki theatremask, furniture, and even asmall village created to give
urbanites a taste of rural bliss.
This year, special awards
presented to outstanding
designs among the Best 100
included Samsung’s curved
screen Galaxy 6S, Narita Airport
Terminal 3’s practical and lowcost blue running track andNike’s interactive LED
basketball court.
The organiser, the Japan
Institute of Design Promotion, is
keen to encourage entries fromabroad. “It is becoming more
relevant for designers outside
Japan,” says Air Button cofounder Oswis Wong, from
Hong Kong, whose wireless andbattery-free customisable“button” that is stuck onto a
mobile phone was awarded aBest 100 design award this year.
The ultra-slim one-touch
device uses NFR (near fieldcommunication) technology toallow users to personalise

mobile phone actions; forexample, to simultaneously andautomatically silence yourphone, forward your calls andactivate voice recording during ameeting. A simple press of the
button could, for example,
automatically sound an alarm or
dial for help in an emergency.
The standard of overseas
entries was very high this year,
says product designer Sosuke

People are living
longer so it isimportant thatdesigners whoare creatingproducts for theelderly consider
factors such as
their dignity
LEE CHI-WING, MILK DESIGN

Nakabo, who led the 2015 Hong
Kong judging panel and has
been a judge for three years.
“I’ve noticed a dramatictransformation in the Chinese
production industry since I first
visited there 15 years ago. The
biggest change has been in theirattitude towards design andquality where the ‘invisible
boundary’ between us haslessened,” he says, referring to
the difference between Chinese
manufacturers’ way of looking at
design and quality comparedwith his expectations as aJapanese designer.
According to Nakabo,
China’s ability to rapidly “kickstart” projects and produce
products at a low cost means
they are able to respond
immediately to fast-changing
technologies.
Their newfound willingness
to improve quality gives them anextra edge, he says. This year, theGDA jurors were particularly
taken with Hong Kong’s SIM
Lighting’s spiral shaped filament
LED light bulb that garnered aGood Design Best 100 award.
The team of young designers,
based at Cyberport, submitted
their new Simbulb, a 3D spiral
LED light source that consumes
90 per cent less energy than an
incandescent bulb.
“It also overcomes the
problems of the irradiation angle
typical of LED [incandescentlight is omnidirectional whilethat of a typical LED is
directional] by connecting two
spiral shaped LEDs in a very
cost-effective but good looking
way,” says the company’s CEO
Andrew Yeung.
The product is innovativeand considerate, says GDA juror
and founder of Hong Kongbased Milk Design, Lee Chi-wing. “It taps into the memory oflight bulbs so the newtechnological breakthrough isvery well integrated.”
According to Lee, the GDA’s
focus on social issues reflects agrowing awareness thatdesigners need to go beyond
thinking about commercial
value to consider value tosociety. “For example, people
are living longer so it isimportant that designers whoare creating products for theelderly consider factors such as
their dignity.”
Lee says the awards stimulate
creativity among designers.
“Even as a judge you learn somuch by going to the awards.
Every year they have a new
mission set by the chairman
outlining what is very important
for that year. Those who
participate do not only have an
objective to win but also want tounderstand the value of design
and meet other designers
working on creative projects.”
One of the most popular
products this year was an
intriguing LED-embedded
skipping rope created by Korean
designers Tangram Factory. An
app links users to a social
network while the smart rope
projects the jump count as alight in front of the user.
“It’s a lot of fun,” observed
one Japanese designer who had
lined up for a chance to try it out.
“Why shouldn’t design be fun?”life@scmp.com

ABODE MODEDAVID RODEN
life@scmp.com

Fri easy chair
Finer points: designed by Jaime Hayon for Fritz Hansen
in seven colours.
Price: from HK$23,600 from Manks, 3/F The Factory,
1 Yip Fat St, Wong Chuk Hang, tel: 2522 2115; manks.com

Venise plate
Finer points: formal
festive tableware
designed in France
for Bernardaud.
Price: HK$2,200 from
Exclusivites,
1/F Ruttonjee Centre,
11 Duddell St, Central,
tel: 2521 8626; shiamas.com

΁΂ΏΆ΄΋ͿΌΌΊ͌ͺ;΋ΈΌ͌ͥ΂ΏΆ΄΋͌Floral cushion
Finer points: arty embroidery adorns
this blue-and-white cushion.
Price: HK$995 from Tree, 28/F
Horizon Plaza, 2 Lee Wing St, Ap Lei
Chau, tel: 2870 1582; tree.com.hk

Oval coffee table
Finer points: made in natural
white stone, with ahammered iron frame anddetailed with a gold finish.
Price: HK$16,700, from
Bowerbird, 2/F, 2 Lok Lee St,
Ap Lei Chau, tel: 2552 2727;
bowerbird-home.com

Morso Kamino fireplace
Finer points: this cast-iron outdoor fireplace
will keep you cosy all winter.
Price: HK$28,900 from Everything Under
the Sun, 9/F Horizon Plaza, 2 Lee Wing St,
Ap Lei Chau, tel: 2554 9088;
everythingunderthesun.com.hkʹΌΑΐ΅͌ͤ΅Ά΋;͌ͮΌΎ΋Ά΋΄͌ͱΌΏΐ͌11ͨͰͰͥ͌ͥͦʹͪͨͯ͌ʹ͵Ͱͳͦ Ƭ͕͖͙͌͗ Ĕ ͚ ƃχ̺ǩЬϺЫЅХЧ²z ͱͮͲ χ̒ʴεμ­Écψė¼ōǳσΥϜ ͨͰͰͥ͌
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