Corporate BrochurePursuing sustainable long-term growth

SE Holdings and Incubations (SE H&I) Group is an enterprise which pursues
sustainable long-term growth by contributing to the society through proactive
participation in the growth of markets such as the information industry. Because ourgrowth is both supported by the evolution of technologies and service and groundedin the progress of whole market and industries. We also incubate new businesses
and promote their entries into markets, which we believe will ultimately result in
revitalization of our target markets. “Improving our growth efficiency by developing arobust business foundation across target markets and by decreasing risks in eachbusiness” is our operation principle, and through these efforts, we have beenworking on forming an enterprise group consisting of a suitable combination ofbusiness entities. SE H&I Group focuses on its own growth and contribution to thesociety over the long term. With this focus in mind, the Group holds the basic valueof “Working on truly right things” at the core of its business operation. The diverse
contributions of the SE H&I Group include those to society through businessactivities that serve to the IT technologies & services industry, to the capital market
by business performance improvement, and to the social infrastructure by tax
payment and job creation. To become an enterprise which can realize this social
value perpetually, we will keep high aspirations, work together as a team, andvigorously push forward to the future.

Koji Hayami, President and CEO

SE Holdings and Incubations Group

Integration of core competencies that create the future

SE Holdings and Incubations Group (SE H&I Group) was establishedin October 2006 by shifting all the business operation of Shoeisha Co., Ltd.
including publishing, software networking, and corporate services businesses
to a pure holding company structure. Currently, the Group undertakes the following
businesses under a more efficient and highly impetus organization structure:■ IT technology information services■ Mobile internet services■ Marketing services for IT-related enterprises■ Store operations utilizing IT technology■ Development of IT engineers and human resources services
In these five strategic investment areas, the Group works on maximizing
business value by business positioning, proactive incubation in the IT industry,
and the forming of an enterprise group.

IT technology information services

SEAcademy
Mobile internet services

Marketing services for IT-related enterprises

Store operations utilizing IT technology

Development of IT engineers andhuman resources services

Technology Information

http://www.shoeisha.co.jp

We amass high-quality contents toward a new publishing business
The publishing business is undergoing a diverse evolution. With the provisionof high quality content as one of its core competencies, and with leadingedge technology at its core, Shoeisha Co., Ltd. is developing its businesses
in education, personal computing and design, and business and culture. In
addition to paper media such as books and magazines, Shoeisha also
provides customized optimal content for a variety of media including e-books,
e-learning, online magazines, software, events, seminars, distance learningand much more.
■Technology
In addition to content that supports the core technologies of an information based society such as mobility, thecloud, networks, security, databases, programming and other technologies, Shoeisha provides the latest
content required for managing development projects, including interpersonal and communications skills.

■Education
Shoeisha provides a wide range of test preparation information from the core areas of application
operation levels sponsored by IT vendors and public institutions, to technological certifications requiring
advanced development and operational skills, as well as financial, legal and even general certifications.
Together with this, Shoeisha provides various content to help improve business skills and advanceindividual careers.

■Personal computing & design
With a foundation of content designed to provide users with a more fulfilling digital lifestyle,Shoeisha also provides the latest content that allows users to fully utilize the ever-expanding rangeof social networking services, smartphones, tablets and more. In addition, Shoeisha also makes
available optimal content for all users, from beginner to professionals, on web design, DTP,
computer graphics, and more.

■Business & culture
Centered on management, marketing and finance, Shoeisha provides everything from the latest know-howthat supports the skills required for daily business life and advancing individual careers to "truly useful" content
that meets the needs of modern business, which continues to become more borderless and globalized at anincreasing rate of speed.

■ SEshop.com
SEshop.com is an online "boutique" for everyone involved in computing, including programmers,
engineers and even business users. In addition to Shoeisha publications, the shop boasts a wide
selection of products including tickets to various seminars, and most notably, a selection of 1,500
software products for developers.

Technology Information

http://www.shoeishaacademy.co.jp

Educational business for electrical engineers
We manage correspondence courses to pass the examination of the electricity chiefengineer which is a big value National qualification because of the low pass rate, and which
has high needs from companies even at the time of recession. Also, we have correspondence courses of the qualification of electrical engineering technicians who are engaged inelectrical constructions of some facilities and conventional homes.The high quality lecturesby experienced teachers and the effective supports by our professional staffs privide theoriginal contents to pass their examination.

Mobile & Online

http://www.semo.co.jp

A pioneer in the networking era
SE Mobile and Online Co., Ltd., as a pioneer in the networking era, works onmeeting customer demand and developing the IT market by pursuingstate-of-the-art technologies and services. Corresponding to a wide variety of
new technologies, our diverse operation includes a mobile contents business
utilizing rich technology information, social and other games development/operation business, and enterprise system development business.

Mobile business
Taking advantage of deep experience accumulated from the
beginning of the mobile contents market, we work on development/operation business of paid/free contents & apps as well as
sub-contracting of contents development/operation for the
rapidly growing smartphone market.

Gaming businessWe are engaged in game development of a wide variety of gamegenres and diversified interfaces, based on rich development
experiences and technical capacities. Particularly in the social
gaming field, we offer development/operation services and joint
development/operation for many gaming enterprises.

System development businessWith flexible technical capabilities that can be utilized on diverse
technologies and devices, we offer system development
services to meet customer needs.

IT Business Support

http://www.sedesign.co.jp

Communication design creates enterprise value
With the rise of cloud computing and the growth of information devices suchas smartphones and tablet PCs, the online media world has become richer
and deeper in recent years. This means that businesses now need to shift
their marketing strategies to one that can improve the cost efficiency of
product information management and branding and accomplish higher
performance. In the ever-changing media environment, SE Design Co., Ltd.
always pursues the best communication approach for enterprises, anddesigns suitable communication for each business and their products/services.
Support for businesses’ marketing communication
Businesses need a robust identity and flexible media strategy
to promote themselves and their brands through complex anddiverse media channels. In addition, they require a suitablebrand design for effective campaigns, precise target analytics,
an integrated information delivery plan for printed media andonline media, organization of events and seminars, a campaign
plan to attract more customers, an appropriate lead generation
approach, and consistent digital asset management for allthese marketing efforts. SE Design can offer integrated
communication design for businesses from contents editing todatabase building. Our goal is to deliver our business customers’ information to their markets in the most suitable approach.
We will design new communication for our customers.

Real Interface for IT

http://www.incunited.co.jp

Operation of Internet cafes and relaxation salons in and around Tokyo
In the Internet cafe industry, INC United Co., Ltd. operates such brands as
Moopa!, Liberty House, and Comica in and around Tokyo for consumers toenjoy both drinks/snacks and their time. At sophisticatedly designed cafeswith high-specification equipment, we provide consumers with Internet
access, comic books, movies, dartboards, online games, and other diverse
contents. We also expand the cafes as our Internet portal where productsamples are distributed and questionnaire are carried out, as well as our
promotion media where display and banner advertisements are shown toconsumers. In addition, we operate a unique concept relaxation salon Rillassa, providing muscle flexing, stretching, body adjustment, and many otherservices.

Real Interface for IT

http://www.gamegoose.co.jp

Entertainment space with the latest contents
Utilizing IT technologies, amusement arcades have been very popular inJapanese entertainment industry widely and for a long time. Amusement
arcade “Game Goose” is operated in and around Tokyo, providing a wide
range of consumers with new types of amusement and the latest contentssuch as online games.

IT Education & HR for Medical & IT

http://www.seplus.jp

Professional career design for IT engineers and paramedic personnel
SE Plus Co., Ltd. started a job referral, IT engineer staffing, and IT education-related business in 2001 as a human resources/education service
company of SE H&I Group. It entered the medical industry in 2013, and iscurrently offering education services for IT businesses, job referral services
in the medical industry (paramedic personnel such as medical technologists,
radiological technologists, and clinical research coordinators), job referral
services in the nursing industry (physical therapists and occupational therapists), and IT engineer staffing in the medical field, with the unique motto ofproviding “Only One Service and Solution”. Recruiting talented humanresources and educating them are one of the most important strategies forbusinesses of the day. SE Plus will keep focusing on human resources/education service business in the IT/medical/nursing industries and developmentof “Only One Service and Solution”, for the purpose of offering the bestsolution for our clients’ challenges.

Our services■ Exam preparation courses for information processing professionals:
Hybrid IT education “Self-Study Seminar”
An IPA-certified program for basic information processing professionals (exemption
from the morning exam), and many other support programs to pass the exams
http://www.seplus.jp/dokushuzemi/■ Flat-rate training “SE College” and other technical training services
Flat-rate training “SE College”, a specialized program for IT businesses, andmany other unique training services are available■ IT engineer staffing service for healthcare facilities and the medical industry
Specialized for the medical field, internal training services are also available,
for example, an exam preparation program for medical information engineers■ Job referral service (medical and nursing fields)
Currently available job referral websites for paramedic personnel and nursing staff
Medical Technologist JOB

http://mtjob.jp/

Radiological Technologist JOB

http://rtjob.jp/

CRC (Clinical Research Coordinator) JOB

http://crcjob.jp/

CE (Clinical Engineer) JOB

http://cejob.jp/

Bilingual Nurse JOB

http://eigokangoshijob.jp/

IM Doctor Arbeit JOB

http://drjob-arbeit.jp/

Physical Therapist JOB

http://ptjob.jp/

History
1985

12

1987

3

Acquired an agency account for book distribution. Published ‘Windows-JProgrammers Guide’
and began publishing business for PC-related books.

1988

4

Began PC-related company package design, brand design, CI, space design and other businesses.

1992

12

1995

4

Newly established Game Software Division started game development business.

1996

1

Published first and second volume of ‘Fingerprints of the Gods’ by Graham Hancock.
It has become a best-seller with 2.25 million copies sold.

1998

3

Started amusement center operations businesses.
Opened first ‘Game Goose’ store in Musashi Koyama, Meguro.

7

Head office was moved to Funamachi, Shinjuku-ku, Tokyo, which brought all of Shoeisha’s
departments together in one location.
Published EXAM PRESS textbook series, then expanded qualification test series.

9

Shoeisha became traded on the over-the-counter market of the Japanese Securities Dealers Association.

4

Renamed from Game Software Division to Software Solution Division. Launched general systemordering and software development businesses for mobile phone web.

7

Launched ‘SEshop.com’, an on-line shop for IT engineers.

2000

12

Started sale of ‘Self-Study Seminar’ IT education series, a text created from
Shoeisha’s own publications

2001

7

Published ‘The Innovator’s Dilemma’ as the first volume of‘HARVARD BUSINESS SCHOOL PRESS’ series.

11

Established a subsidiary company, Shoeisha Plus Co., Ltd. and started the job referral services.

2

Launched ‘Developers Summit’, a periodic course for IT developer/engineers.

11

Launched ‘LOTO! LOTO!’, a prize promotion website for mobile phones, signifying the beginning of
the Company’s advertising business for mobile phones.

7

Launched the first ‘Moopa!’ store in Shinjuku, signifying the beginning of the Company’s
Internet cafe business.

12

Cancelled registration with the Japan Securities Dealers Association, and newly listed the Company
on the JASDAQ Securities Exchange (current Tokyo Stock Exchange JASDAQ (Standard)).

2005

6

Launched ‘CodeZine’, a web magazine geared towards system developers.

2006

7

Launched ‘MarkeZine’, a web magazine for practical online marketing.

10

All business operations of Shoeisha Co., Ltd. were shifted to a pure holding company structure
headed by SE Holdings and Incubations Co., Ltd.

7

SHOEISHA Co., Ltd. launched practical Web magazine ‘EnterpriseZine’ for IT professionals.

12

SHOEISHA Co., Ltd. begun to provide news contents from Web magazines ‘MarkeZine’ and‘MONEYzine’ to Yahoo! News.

4

With the merging of the JASDAQ Securities Exchange and the Osaka Securities Exchange,
SE Holdings and Incubations Co., Ltd. was listed on the Osaka Securities Exchange (JASDAQ market)(current Tokyo Stock Exchange JASDAQ (Standard)).

7

SHOEISHA Co., Ltd. made First Academy Co., Ltd. a subsidiary by acquiring all of the company’s stock.
With this move, the corporate name of First Academy Co., Ltd. was changed to
SHOEISHA Academy Co., Ltd.

2011

4

Established SE Investment Co., Ltd. as a subsidiary engaging in securities investment operations.

2013

7

With the merging of the cash equity markets of the Osaka Securities Exchange and the Tokyo
Securities Exchange, SE Holdings and Incubations Co., Ltd. was listed on the Tokyo Stock Exchange
JASDAQ (Standard)).

1999

2003

2004

2007

2010

Shoeisha established in Kojimachi, Chiyoda-ku, Tokyo. Capital: 20 million yen.
Began made-to-order computer software manual business.

Head office was moved to Jingumae Shibuyaku-ku, Tokyo.

Corporate Data of SE H&I Group Companies

SE Holdings and Incubations Co., Ltd.
JASDAQ 9478
Address SE Funamachi Building, 5 Funamachi, Shinjuku-ku, Tokyo 160-0006
Date of Establishment December 19, 1985
Paid-In Capital 1,534 million yen
Number of Employees 8 (as of December 31, 2017)
Board of Directors Koji Hayami, President and CEO
Businesses Profile Management and control of enterprise subsidiaries, administrative agency
service, real estate leasing, management planning of the group, and financing of the group
SHOEISHA Co., Ltd.
Address SE Funamachi Building, 5 Funamachi, Shinjuku-ku, Tokyo 160-0006
Date of Establishment October 2, 2006
Paid-In Capital 50 million yen
Number of Employees 100 (as of December 31, 2017)
Board of Directors Mikio Sasaki, President and CEO
Businesses Profile Publishing•Publishing and selling computer-related books and magazines•Organizing computer-related conferences and trainings•Delivery of computer-related technology information via the Web•Publishing and selling common books and translated books•Selling software and hardware on online shops•Selling other computer-related products and services
SE Mobile and Online Co., Ltd.
Address SE Funamachi Building, 5 Funamachi, Shinjuku-ku, Tokyo 160-0006
Date of Establishment October 2, 2006
Paid-In Capital 10 million yen
Number of Employees 28 (as of December 31, 2017)
Board of Directors Koji Hayami, President and CEO
Businesses Profile Software networking
・Development and sales of entertainment software
・Development and sales of mobile Internet technologies and services
SE Design Co., Ltd.
Address SE Funamachi Building, 5 Funamachi, Shinjuku-ku, Tokyo 160-0006
Date of Establishment October 2, 2006
Paid-In Capital 30 million yen
Number of Employees 29 (as of December 31, 2017)
Board of Directors Koichi Shinozaki, President and CEO
Businesses Profile Providing the following services for IT related companies•Planning and manufacturing sub-contracting for product accessories and enclosures•Product marketing & sales promotion related services•Support services for users (mainly engineers)•Company PR/IR support services
INC United Co., Ltd.
Address SE Funamachi Building, 5 Funamachi, Shinjuku-ku, Tokyo 160-0006
Date of Establishment September 4, 1995
Paid-In Capital 100 million yen
Number of Employees 24 (as of December 31, 2017)
Board of Directors Masahiro Nishikawa, President and CEO
Businesses Profile Internet cafe and relaxation salon operationsGame Goose Co., Ltd.
Address SE Funamachi Building, 5 Funamachi, Shinjuku-ku, Tokyo 160-0006
Date of Establishment October 2, 2006
Paid-In Capital 100 million yen
Number of Employees 8 (as of December 31, 2017)
Board of Directors Masahiro Nishikawa, President and CEO
Businesses Profile Amusement center operations
SE Plus Co., Ltd.
Address Kyowa Nibancho Building 2F, 11-19 Nibancho, Chiyoda-ku, Tokyo 102-0084
Date of Establishment November 1, 2001
Paid-In Capital 17 million yen
Number of Employees 27 (as of December 31, 2017)
Board of Directors Hitoshi Murata, President and CEO
Businesses Profile IT education related business, job referral service for the medical industry,
IT-related temporary staffing, subcontracting
INC United Co., Ltd.
Address SE Funamachi Building, 5 Funamachi, Shinjuku-ku, Tokyo 160-0006
Date of Establishment September 4, 1995
Paid-In Capital 10 million yen
Number of Employees 6 (as of December 31, 2017)
Board of Directors Masahiro Nishikawa, President and CEO
Businesses Profile Internet cafe and relaxation salon operations

5 Funamachi, Shinjuku-ku, Tokyo 160-0006
TEL.03-5362-3700 (main number) FAX.03-5362-3704
http://www.sehi.co.jp

20170301