Press Release
Hello Kitty Land Tokyo presents the Odakyu Tama Center
Station in full Hello Kitty look
Visitors heading for Hello Kitty Land Tokyo encounter the Odakyu Tama Center
Station now with a full Hello Kitty makeover. Platforms and concourse feature over
270 images of some of the most lovable Puroland characters. The project has
been driven by Tama City together with Odakyu Lines and Sanrio Puroland withthe aim to make the Puroland visitor experience even more special and complete.
Tokyo, Tuesday 4th December, 2018 ------ Starting from 6th December, 2018, theOdakyu Tama Center Station will begreeting its travellers in a totally new
Hello Kitty design. Visitors to Sanrio
Puroland, better known as Hello Kitty
Land Tokyo (URL: https://en.puroland.jp/),coming by Odakyu Line will findthemselves amongst the most endearing
Sanrio characters as soon as they stepout of the train and onto the platform.
The entire Odakyu Tama Center Station has been remodelled and embellished with over
270 Sanrio character designs. The platforms and concourse feature primarily 4 key Sanrio
characters including Hello Kitty, who is also the Ambassador of Tama city.
The whole of Tama city, the location of Hello Kitty Land Tokyo and only 40min by train
from central Tokyo, is embracing Hello Kitty and its popular friends.
As part of a regional revitalisation effort initiated in collaboration with Tama City, theOdakyu Tama Center Station is turning into a “Sanrio Puroland Art Station”.
In line with the steadily growing number of visitors to Hello Kitty Land Tokyo theOdakyu Electric Railway Company already updated their train schedules in March thisyear. They increased the number of express trains between Shinjuku and Odakyu Tama
Center Station from around 58 to 88 trains per day making the trip faster and moreconvenient for Sanrio Puroland visitors arriving from Tokyo Metropolis.
Tama Center Station is currently the only train station collaborating directly with Sanrio
Puroland. Odakyu Electric Railway Company, the railway company running the Odakyu
Line, has started this new project as an integral part of Tama city’s CSR (Corporate SocialResponsibility) project to help revitalise the area.
Since the beginning of April 2018, Odakyu Line has been selling one-day entry passes forSanrio Puroland combined with a roundtrip ticket between Shinjuku and Odakyu TamaCenter. The passes can be obtained at: Odakyu Travel Center (at Shinjuku West gate),and Hakone Travel Market (nearby the Odakyu Shinjuku Station West exit). Moreinformation can be found at: https://www.odakyu.jp/english/support/center/1©1976,2009 SANRIO CO., LTD.
.

©1976,1996,2001,2018 SANRIO CO., LTD.

The combined one-day entry passes range between the following prices: Adults (Over18): 3,200JPY, children (6-17 years old): 2,400JPY, children between 3 and 5 years old
do not pay train fares and will only pay entrance fees.

– Ends –Link to other images
Main Visual (http://bluemoonmarketing.jp/wp/wp-content/uploads/2018/11/SET_Odakyu_1.jpg)
Station Image (http://bluemoonmarketing.jp/wp/wp-content/uploads/2018/11/SET_Odakyu_2.jpg)
Notes to the editors:
About Odakyu Electric Railway Co., Ltd.
The Odakyu Electric Railway Company was founded in 1948 and connects Tokyo with important
tourism destinations West and South of Tokyo including amongst others the Mount Fuji area,
Hakone and the Izu peninsula. The company forms part of the Odakyu Group which provides awide range of transportation services. In addition, the Odakyu Group also runs its own department
stores and other retail outlets as well as engages in real estate projects and selected tourismrelated businesses such as hotels and restaurants. https://www.odakyu.jp/english/about/company/
About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty, whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park visitors can enjoy
regardless of the weather. Sanrio Puroland also runs an outdoor theme park, Harmonyland,
located in Oita Prefecture in Kyushu.
*More information about Sanrio Puroland is available at http://en.puroland.jp/.
*Sanrio Puroland can also be rented for private and corporate events. Please contact below.
News Release (PDF): http://bluemoonmarketing.jp/wp/wpcontent/uploads/2018/12/20181204_SET_Odakyu_Final.pdf
Fact Book: http://bluemoonmarketing.jp/wp/wpcontent/uploads/2018/12/SET_Factbook_2018.12.pdf------------------------------------------Contact Details for the Media:
Please contact us via Email at (SET@bluemoonmarketing.jp). (English or Japanese)
We also accept requests and adjustments for coverage throughout the year.
Contact information
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)

2©1976,2009 SANRIO CO., LTD.

©1976,1996,2001,2018 SANRIO CO., LTD.