JUNE 2022 | NUMBER 1THEMONEYBOOK

EXCLUSIVE!

INTRODUCTION
HOW TO MONETIZE YOUR WEBSITE IN 2022?

You might be asking yourself thisquestion… The answer is yes. Indeed, it isstill possible to monetize yourwebsite or blog in 2022! For that, therearemanypossibilities:
donations,
sponsored content, affiliate marketingor even advertising.
The way you’ll choose to monetize yourwebsite will depend on different factors.
Most of them will require an investment
in time and effort. You shouldn’t expect
immediate benefits but some optionswill pay off quicker than others.
Before thinking of monetization, youhave to ensure you have one thing
without which nothing will be possible.
Your website must generate traffic! Youcan find some articles on this subject
on our blog.

To attract traffic, it is essential tocreate original and unique content ona regular basis. It will enable you togrow your SEO which is essential foryour visibility. The same way, you canuse social media to federate andengage
yourcommunity.
Being
present on different channels is the best
way to develop your audience.
In this ebook, we will present thedifferent possibilities that are available
to you to monetize your website. Pros,cons, methods… You’ll be sure to make asmart choice in your monetization.

Ready to discover the 8 best ways tomonetize your website? Let’s go!

1

CREATE AN
ONLINESTORE
It is the most obvious way! If you havean engaged community, chances arethese people would be likely to buy yourproducts. Nowadays, selling online isvery easy.
If you already have a WordPresswebsite, you just have to install theWooCommerce plugin. It is very easy touse. Even with a big community, having
anonlinestore

thatworks

cansometimes take time. It’s up to you tohave the right marketing strategy topromote your e-commerce website andmake your first sales!
Keep in mind that managing an
online store is very time consuming
and requires a lot of organization
when it comes to storage, delivery andafter sales service. Make sure you
calculate your return on investment
before you get started.

DON’T WORRY,
THERE ARE MANYOTHER WAYS TOMONETIZE YOURWEBSITE IF YOU
DON’T HAVE THATMUCH TIME2USE AFFILIATE MARKETING
But what is that? This method consists inearning a commission in exchange forthe promotion of products or servicesof a company. You must have comeacross this type of posts on blogs! Thishas been growing over the past few
years.
Companies take advantage of targeted
audiences to boost their sales thanks toa 2.0. word-of-mouth. As an influencer,
your earning takes the form of acommission on the number of sales
generated by your post. It is counted
thanks to a link or a dedicated promotion
code. Depending on the size of youraudience, you can cumulate the two.

Thanks to affiliation, you don’t have tosell your own products. It is called
passive revenue. There are many
platforms you can use such as Clickbank,
Awain or Effiliation.
Be careful though. This method
requires a large audience and a highengagement level. Affiliate marketing
efficiency depends on the product youpromote. If they are in line with yourcontent and the interests of yoursubscribers, it is most likely to work.
Coherence is key! Stay genuine ;)It can take different forms :SPECIAL OFFER;
RETURN OF
EXPERIENCE;
ADS. . .

3USE
SPONSOREDCONTENT
Though it is close to affiliate marketing,they shouldn’t be confused! Sponsoredcontent enables you to monetize yourwebsite by offering visibility to products orservices of another brand. So far, it seems
like the same thing but there are a few
differences.
Those are generally “one shot”
contracts. The publisher is paid for a
precise post. On the contrary, affiliate
marketing works on performanceearning: per clicks, sales or evensubscriptions.
Itsobjectiveisconversion whereas sponsored content
aims towards visibility.

The article can be written by thecompany but you’ll be able to charge
more if you write it yourself. If you
haven’t been contacted but want to
try it, it is recommended to startsmall with little or local brands. If
those campaigns work, then you’ll beable
towork
withspecialized
agencies
tocontactbiggercompanies.
Sponsored content is valued bybrands as it is less risky thanaffiliate marketing. You can win big
but it depends on many factors: yourinfluence, the number of articles permonth, the brand value or even thetime spent creating the content. Heretoo, you can use the most popular
automated
platforms
suchasGetfluence, Influence4you or Reech.

Much like affiliate marketing, thismethod requires a large audience!

You can also sell sponsored links! SEO is a major subject for all
publishers and one of the most efficient ways to achieve it isnetlinking. If you have enough traffic, why not sell links towebsites and blogs which want to enhance their SEO?

4DISPLAY ADS
You can manage your ad space inventory
yourself but it implies that you need toconstitute a media kit with a detailed
presentation of your website, its visitors andits performances. Then you will have tobroadcast this media kit to different
advertisers. It is significant work andconvincing advertisers can turn out to becomplicated. Thankfully, there are easier
solutions!
As for any monetization method, yourwebsite must meet certain criteria:
an important traffic, that is to say a
sufficient number of Unique Visitors
or a particularly targeted audienceon a niche subject
an efficient design: responsive,
controlled loading time, thoughtfuluser experience,...
Your revenues can be calculated indifferent ways but the most common
are the Cost per Click (CPC) or per
Thousand impressions (CPM). The latest
is usually more interesting since it
doesn’t require any interaction fromyour visitors.

To display ads on your website, youjust
havetoregisteronamonetization platform such as The
Moneytizer. Registration is free. If yourwebsite meets certain criteria, it will
be validated and you’ll just have toplace the script in your code. With aWordPress website, it’s even easier, aplugin is enough!
Nointerferenceintheuser
experience, you control the ad units
you want to display on your website.
Forget your preconceived ideas on
online advertising!

By working with a platform
like The Moneytizer, you will
have no intrusive ad.

There’s no concession on browsing
fluidity. The ad units are perfectly
integrated to your website’s design.
Onlineadvertisinghasmanyadvantages. Compared to othermonetization methods, it is reallyeasy to set up and the results arequick. However, it requires enoughtraffic.

5

SELL YOUR
EXPERTISE

When we think about e-commerce websites, they are
generally associated with products. But, to monetize yourwebsite, there are many other things you can sell. Do you
have an expertise? Take advantage of it!
Many formats are available to you. Still rare a few years
back, online classes are now very popular. Those classes
can be on any topic: language, photography, music,cooking,... The possibilities are infinite!
Those online classes can take the form of audio files, wellmade videos, or even PDF to download. Do not hesitate
to mix the different formats to offer complete classes.
Videos are particularly attractive but it is also the kindthat requires the most work. However, once they are done,
you can count on a long-term passive revenue. Think ofsport videos for instance.
Once again, if you have an important audience, yourlikelihood to monetize your classes will be higher. You will
also be able to charge more for it. Your audience can giveyou legitimacy, an essential element to propose online
classes.

Don’t forget that you need to have a real added value
with exclusive and original secrets! Once your content isready, it’s up to you to promote it.

HAVE YOU THOUGHT ABOUT EBOOKS?
Undisputed digital product, ebooks can be related to a premium article.
Once again, all the topics can be discussed. This format offers theopportunity to treat topics in-depth and therefore is of real interest forthe buyer.

This monetization method is particularlyinteresting for content creators with a very
engaged audience. This system mostly works
for artists, musicians, authors, videomakers,...
Since they are making their work available,
getting financial compensation in return
seems logical. If you are doubting theefficiency of this system, think of Wikipedia ormore recently Twitch where many streamers
manage to earn good money.
Donations are extremely simple to set up. You
just need to create a button to link to thespecialized platform of your choice. We canthink about Paypal, Stripe or even Fundly.
This monetization system isn’t the one thatwill offer the best performance. Furthermore,it can take time to be efficient. A large craze isa rare phenomenon. If you wish to monetize
your website quickly and sustainably, otheroptions should be considered.

6ACCEPT
DONATIONS

Be cautious, it is not recommended tocumulate
donations
withotherstrategies such as advertising or an
online store. If your visitors perceive thatyou are trying to monetize at all cost,they won’t be prone to donate.

7 CREATE AN EMAILING BASE
In 2020, 4 billions of people had anemail address in the world. Morethan half of them connected to it
everyday. And this number is notdiminishing! We can consider emails
to be old-school, but we challenge
you to give us one company which
doesn’t use it. Indeed, this method isone of the most efficient acquisition
levers.

What if you went further in theexploitation of your emailing base?
It might have more value than youthink. You can choose to share yourdatabase with advertisers in returnfor financial compensation.

Make sure you are in compliance with the GDPR regulations.
You need your visitors’ consent to email them.
Here, we are talking about a longterm strategy. You will never see
your revenues grow exponentiallyovernight but loyalty is worth it.
Especially if it is coupled withpersonalization.

There are many ways to get emailaddresses:
ACCOUNT REGISTRATION;CONTEST;

Be careful to organize your email
addresses according to the interestsof their owner if you want topersonalize your future campaigns.
For that, a CRM is the most thoroughoption but a good Excel file will dojust fine.

NEWSLETTER SUBSCRI PTI ON;

LEAD MAGNETS...

8CREATE A
SUBSCRIPTION SYSTEMYour content has value! Just like different media websites, you can choose to set
up a subscription system to access specific content. This works if your content
has real added value and if it’s updated regularly. You have to be legit in yourdomain to offer a subscription system.

Two models are available:

01
Subscription: users pay on amonthly or annually basis toaccess content.

02
Freemium : content is free until acertain point (inside an article orwith a limit of 3 articles per monthfor example). They will need to pay
to keep on reading.

If you have a WordPress website, you just need to set up a plugin such as
Member Press to restrain your content.

You now have all thekeys to start
monetizing yourwebsite or blog!

Do you still have questions? Need advice?
Don’t hesitate to contact The Moneytizer!

Who are we?
The Moneytizer is a global
advertising platform that allows
any website publisher to optimize
its advertising revenue in a simple
and intuitive way.

Our goal
The goal is to democratize theprogrammatic advertising world and todevelop technologies to enable themaximization of publishers' revenues.

How does it work?
SignupChooseyour adunits

Monitoryourrevenues

We handle
the rest

Our platform is
without contractand for free. Then,you just have tointegrate ourads.txt file andconsent banner.

In our dashboard,
discover and selectthe ad units thatsuit you.

You are paid on a
CPM basis foreach ad display on
your website!
Cashout from $50.

Our header bidding
technologies and ouralgorithms enable
us to offer your thebest revenue at any
given time.

You have...
A website or a blog
Active (regular content)
Brand safe
More than 10 000 vu/monthContact us@themoneytizer+33 (0) 1 40 96 96 19
contact@themoneytizer.com