Press Release
Hello Kitty Land Tokyo announces its scariest ever “KawaiiMasquerade” Halloween
Sanrio Puroland has created a new Halloween event for 2019. One of the key
activities has been designed with the collaboration of Obaken, Japan’s renowned
creator of unique horror productions. The Halloween event will be rolled out with a
daytime and night time agenda.
Tokyo, Wednesday 4th September, 2019 ---Hello Kitty Land Tokyo, also known as Sanrio
Puroland (https://en.puroland.jp/) has created a newscary and cute programme for Halloween 2019.
Following the great success of last year’s event
Japan’s most loved theme park has opted tocontinue the collaboration with Obaken, thecountry’s leading horror production company.
From Friday, September 13th through to Thursday, October 31st, 2019, Hello Kitty Land
Tokyo presents its new Puro Halloween Party “Kawaii Masquerade” (“kawaii” meaning“cute” in Japanese). As in previous years visitors can enjoy two separate event styles, theKawaii Masquerade at daytime and a scarier night time version.
During daytime Lady Kitty House changes to a beautiful doll house with special photospots. At the Wisdom tree, visitors can meet and greet some of their favorite characters,
dressed in Halloween costumes. They may even get a big hug from their most-loved
characters during “Hug time ” (https://www.puroland.jp/liveshow/bd_hug-time/). In line withthe event a new Halloween menu offers a great variety of dishes coloured in black andpurple, such as Cinnamon’s black Halloween Ramen or PomPomPurin’s Masquerade
donuts with pumpkin cream.
In the afternoon the Halloween event changes to a scarier night time setting. At theHalloween parade visitors can join leading Hello Kitty Land characters including HelloKitty, Cinnamoroll, My melody, Kuromi, Wish me mell and PomPomPurin who will dance
and parade in Halloween outfits. At weekends Lady Kitty House will turn into the “Horror
Doll House” which opens only 1 hour before closing time.
The scariest part of the Halloween event is the “Ghost Pierrot Masquerade” at theDiscovery Theatre, showing a play created in collaboration with Obaken, a well-known
Japanese horror production and life events company. Visitors will be directly involved andcan be sure to get a thrill out of the event with many unexpected and creepy turns. Thatevent is open only to over-10-year-olds.
“Celebrating Halloween is getting increasing popular for all age groups in Japan andpeople enjoy it as a time to simply have fun”, says Yuya Makizato of Sanrio Entertainment
Co. Ltd., the Hello Kitty Land Tokyo operator. “As the largest indoor theme park in Japan
our guests can be sure to have a wonderful time independent of the weather. We really1©1976,2009 SANRIO CO., LTD.
©1976,1990,1996,2001,2005,2010,2019 SANRIO CO., LTD.
©2019 Warner Bros. Entertainment Inc. All Rights Reserved.

look forward to offering our visitors an exceptional Halloween experience andunforgettable moments with their most loved characters.”– Ends –Link to other images
Main Visual (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/08/Halloween_MV.jpg )Food Menu ( http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/08/HW-food-menu.jpg )LKH Day time (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/08/LKH-Daytime.jpg )LKH night time ( http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/08/LKH-Night-time.jpg)
Photo spot (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/08/HW-photo-spot.jpg*LKH = Lady Kitty House
Notes to the editors:
About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
regardless of the weather. Sanrio Entertainment Co. Ltd also runs an outdoor theme park,Harmonyland, located in Oita Prefecture in Kyushu.
More information about Sanrio Puroland is available at http://en.puroland.jp/.
News Release: http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/09/20190904_SET_HW_FNL.pdf
Fact Book: http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/08/SET_Factbook_2019.9.pdf------------------------------------------Contact Details for the Media:
Please contact us via Email at (SET@bluemoonmarketing.jp). (English or Japanese)
We also accept requests and adjustments for coverage throughout the year.
Contact information
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)

2©1976,2009 SANRIO CO., LTD.
©1976,1990,1996,2001,2005,2010,2019 SANRIO CO., LTD.
©2019 Warner Bros. Entertainment Inc. All Rights Reserved.