The Meet Group Matches with InMobi to Increase Mobile Ad Revenue
The MeetMe app, published by The Meet Group, is a leading app for meeting new people in the U.S. andacross the globe. Available in more than a dozen languages, MeetMe has more than 100 million global

users and has a strong appeal among people aged 18-34. Just as MeetMe helps people connect acrossthe world, InMobi helped MeetMe connect to diverse advertising demand sources worldwide with aunique multi-tiered monetization model to increase revenue.

+130%

85+4x

Ad Revenue IncreaseCountries Reached

Higher CPM“InMobi’s innovative reimaginingof the waterfall approach to appmonetization has been agame-changer for us. We lookforward to continuing ourcollaboration to innovate ourmonetization strategies while
delivering the best possible
experience for the millions ofpeople who use our app everyday
both in the U.S. and internationally.”- Bill Alena, Chief Revenue Officer at
The Meet Group
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Publisher Case Study

MeetMe was founded in 2005 and today connects over 100 million global users with similar interests from around theworld. MeetMe considers itself the mobile version of the bar or coffeehouse where everyone belongs. MeetMe knewthat to maximize its revenue, they needed to ensure their extensive global ad inventory was being used to its fullpotential. As the industry moves away from legacy waterfall models, MeetMe needed to better serve advertisers’
varying CPM appetites by users on the same ad unit. To solve this problem, InMobi architected an innovative
multi-tier monetization solution. This custom solution, akin to header bidding, allowed the MeetMe app to call on
InMobi to deliver contextualized ad units at price points that fluctuate based on demand.
“As one of The Meet Group's preferred monetization partners, InMobi has developed intelligent
solutions to some rather complex challenges. As a result, The Meet Group has seen a steadyincrease in eCPM growth on their platform which has produced increased efficiency and revenue.
Additionally, the hands-on service we get from the InMobi team, combined with detailed reportingand overall transparency, is part of what makes InMobi one of our most trusted partners.”- Bill Alena, Chief Revenue Officer at The Meet Group
Once the solution went live in June 2017, the MeetMe app enjoyed an immediate diversification of advertising demand,with the number of unique advertisers increasing almost 5x. This structure created a sustainable monetization
model, with revenues now spread across more advertisers. InMobi delivered 4x higher CPMs while contributing anaverage of $10,000 in daily revenue from over 85 countries across the globe.

MeetMe Monetization Strategy powered by InMobi
Multi-Tier Architecture with Fluctuating Price Structure Based on Daily PerformanceGlobal Demand from U.S., Australia, Singapore, U.K., United Arab Emirates and Over 80 Other Countries
Mix of Brand, Commerce, User Acquisition and Retargeting Advertisers

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Looking ahead, MeetMe will continue to rely on InMobi as a preferred global monetization partner to unlock
long-term revenue through innovative solutions. The multi-tiered model has proven to be enormously successful. The
Meet Group plans to continue working with InMobi to keep ad dollars flowing while maintaining a high-quality appexperience for global users. Download MeetMe for free from the App Store and Google Play.
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