Press Release
Hello Kitty Land Tokyo celebrates “Puro White Christmas”
with half a million lights
In response to the popularity of last year’s Christmas event, Sanrio Puroland
continues its collaboration with leading digital producer NAKED Inc. creating
Sanrio Puroland ×NAKED “MAGICAL SNOW II”. Hello Kitty Land Tokyo invites
visitors to immerse themselves in a seasonal blend of musical shows, high techillumination and projection mapping.
Tokyo, Thursday 24th October, 2019 ---Hello Kitty Land Tokyo, also known as Sanrio
Puroland (https://en.puroland.jp/) is launching its
spectacular Christmas event, Puro White Christmas.
Following the great success of last year’s event HelloKitty Land Tokyo has renewed its collaboration withNaked, one of Japan’s leading creative production
houses, best-known it’s immersive digital art
experiences through projection mapping.
Puro White Christmas will open Friday, November 8th
and run until Wednesday, December 25th, 2019.
Visitors will be thrilled to see that some of the most popular features of last year’s
seasonal celebration are back again this year. Once every day fans can enjoy MusicalShow “The Puro Christmas” a 25 minutes long musical show and its amazing digital snow
display. Its heart-warming story around Christmas encounters features the Little Twin
Stars (Kiki & Lala), Hello Kitty, My Melody, Cinnamoroll, Pompompurin and also Dear
Daniel, Wish me mell.
Another highlight of the Christmas event is the new illumination show “Twinkle Sparkle!!”starring Kiki & Lala, the Little Twin Stars. Half a million blue and pink lights and lasers
create a magical setting of snow and stars with music covering classical, jazz, ballades
and pop. Hello Kitty Land Tokyo visitors are encouraged to dance along with Kiki & Lala.
Finally, the massively popular attraction Puroland ×NAKED “Magical Snow” (Christmasedition of the Kiki & Lala, Twinkling Tour), created by Sanrio Puroland in collaboration withcreative experience design company NAKED Inc. is back. Their breathtaking projection
mapping installation, the Puroland ×NAKED "Magical Snow II, the Kiki & Lala, Twinkling
tour", takes visitors to Little Twin Stars hometown, "Dream Galaxy".
“Christmas is a very special season for adults and children alike and our Puro White
Christmas wants to appeal to both of them“, states Yuya Makizato of Sanrio EntertainmentCo. Ltd., the Hello Kitty Land Tokyo operator. “Once again NAKED Inc. have created adazzling projection mapping concept for our event which we would love to share again
with many visitors from all over the world. We hope that our Christmas event may bringmuch joy to visitors. We are also looking forward to 2020 which will be a very special year
for us with the Olympic Games being held in Tokyo, Little Twin Stars 45th anniversary andSanrio Puroland’s own 30th anniversary.”– Ends –1©1976,2009 SANRIO CO., LTD.
©1976,1990,1993,1996,1999,2001,2010,2019 SANRIO CO., LTD.

Link to other images
Main Visual (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/10/Main-Visual.jpg )Musical Show (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/10/Musical-Show.jpg )MAGICAL SNOW ll (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/10/MSll.jpg )Photo spot (http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/10/Christmas-photo-spot.jpg)
Notes to the editors:
About NAKED Inc.
NAKED is a creative company that designs people's experiences using a combination of space andgraphics predominantly through video creation and installations and projection mapping.
Established in 1997, the company has been involved in numerous creative work including music
and corporate videos and more recently in 3D projection mapping and illumination projects. The
company is popularly known for its more recent installation in early 2018, “FLOWERS BY NAKED”.
(https://naked-inc.com/ )About Sanrio Entertainment / Sanrio Puroland
Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as 'Hello Kitty Land', atheme park to meet and experience its much-loved Sanrio characters including Hello Kitty whichenjoys worldwide popularity. Considered the "Mecca of Sanrio characters", the park draws great
numbers of fans from around the world.
Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
regardless of the weather. Sanrio Entertainment Co. Ltd also runs an outdoor theme park,Harmonyland, located in Oita Prefecture in Kyushu.
More information about Sanrio Puroland is available at http://en.puroland.jp/.
News Release: http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/10/20191024_SET_Christmas_EN_FNL.pdf
Fact Book: http://bluemoonmarketing.jp/wp/wp-content/uploads/2019/10/SET_Factbook_2019.10.pdf------------------------------------------Contact Details for the Media:
Please contact us via Email at (SET@bluemoonmarketing.jp). (English or Japanese)
We also accept requests and adjustments for coverage throughout the year.
Contact information
Sanrio Entertainment Co. Ltd. Overseas PR Agency
Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.
E-mail: SET@bluemoonmarketing.jp+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)

2©1976,2009 SANRIO CO., LTD.
©1976,1990,1993,1996,1999,2001,2010,2019 SANRIO CO., LTD.