Hair Clinic Reve-21 Co.,Ltd.
President and Representative Director
Okamura Katsumasa

Reve21 has been providing services and products related to hair health while respecting
the environment, based on its management philosophy of "transforming people around theworld suffering from hair loss into a life of confidence and joy with hair that is authenticallytheir own".
In support of the United Nations SDGs, we will continue to contribute to the realizationof a "future society where life shines brightly" by helping people around the world whosuffer from hair loss to lead "diverse and healthy lives in mind and body".
【Global Warming Countermeasures】As a GX endorsing company and a memberof the GX Management Promotion Working Group, we are promoting the spread ofafforestation projects using abandoned farmland in Japan to plant moringa, a plantthat contributes to carbon neutrality. We have also succeeded in demonstrating thatmoringa can overwinter in facilities in Honshu, which has been a challenge for us.
Moringa absorbs more than 20 times more carbon dioxide than ordinary plants*, thus
contributing to the fixation of carbon dioxide on a global scale. (Villafuerte andVillafurte-Abonal, 2009)【Measures to prevent plastic waste from households】When plastic kitchen sponges
are used for washing dishes, etc., microplastic waste is discharged into the ocean
through drains. In order to reduce such waste, the "Loofah Project" is underway torecommend and promote the use of loofah tawashi as an alternative. Currently, incollaboration with nursery schools and elementary schools in Sakai City, Osaka
Prefecture, we have started growing loofahs with children through an industrygovernment-academia partnership. The proceeds from the sale of loofah tawashi are
donated to a children's cafeteria to be used for the benefit of the future.
【 Corporate Responsibility to Create 】 We will review our pastdevelopment actions and continue to take on the challenge ofdeveloping ESG* products that can contribute to a sustainable society
by creating benefits such as "water purifying shampoo" throughcorporate "responsibility to create".
*ESG:「Environment」「Social」「Governance」【 Strengthening Partnerships 】 We will work together withstakeholders with the keyword "realization of a sustainable society" to support
what is good, seek correction of what is bad, and realize sustainable practicalactions considered from economic, social, and environmental perspectives.

Moringa Plantation
Dissemination Activities

Afforestation Project in Abandoned
Land in Okinawa

Mature Moringa trees from ourown plantation

Loofah seed sowing activity at
the Children's Garden

Supporting Children's
SDG Activities

Loofah cultivation activities at
an elementary school

Focusing on the development of products using Moringa Oleifera, aplant with water purification properties, to reduce the environmental
burden of developing countries suffering from serious water pollution,
we began developing sustainable environmental improvement
products.
Based on the analysis results by Dr. Oyama of Setsunan University, ourproduct "Acti Shampoo R" has also been confirmed to have apurification effect on turbid water.
“Water Quality Purifying Shampoo®," to which Moringa extract has
been added, is also effective in antibacterial action and heavy metal
removal, and we hope to standardize new environmental improvement
products together with SDGs activities.
Selected as a representative of Japan for the Global Innovation Forum(GIF) 2021 (2021/07)⇒【Purpose of Establishment】
Established on September 20, 2019, by 10 founder organizations
We believe that by creating a new "place to cross borders" andencouraging emergence, it will be possible to nurture people.
By crossing the boundaries of diverse organizations and communities
and engaging in sometimes heterogeneous dialogues, we can expect todevelop human resources that will lead to innovations. The
subcommittee members will share ideas to create such a "place to crossborders" and make what happens there more and more visible tosociety.
We will engage in a series of activities while engaging in "dialogue" inorder to build a place and search for value, and although the outputs
and goals will vary widely, we will create new value and discover andsolve new problems with a "people-centered" approach.
Goals
By taking small and quick actions with diverse people around the world,
we will create seeds of creation and make them "bloom" by the time ofthe Osaka/Kansai Expo.
(Secretariat) Hair Clinic Reve-21 Co.,Ltd.

22F MID tower,Twin21, 2-1-61 Shiromi,Chuo-ku, Osaka, JAPANhttps://reve21.com/bmr-pdf-index/