REPORTDeFi User
Research Report

DeFi Research
Methodology
and Participants
p.5

DeFi User
Research
Findings
p.5

Discussion and
Insights on DeFi
User Habits
p.9

Strategic andTactical Recommendations
p.15

Researchers: Georgia Rakusen and TJ Blanchflower
Authors: Georgia Rakusen, TJ Blanchflower, and Mason Nystrom

DeFi User Research Report | A ConsenSys Insights ReportFebruary 2020

Executive Summary
Decentralized Finance (DeFi) on publicblockchains is one of the most interesting andquickly growing technological innovations tohappen in financial services, however user
research is still quite scarce. The rapid growth of
the blockchain ecosystem, specifically in regards
to DeFi, has resulted in the influx of capital,entrepreneurs, and users to the ecosystem. By theend of 2019, nearly 3 million Ether was supportingor “locked” in various financial protocols built on
Ethereum. However, in order to maximize DeFi
adoption among mainstream users, it is imperative
to understand how existing users behave andhow their experiences can be optimized. The
ideal catalyst for the growth of digital assets anddecentralized finance is happy participants whothen share their experience with friends, families,
and others, creating sustainable growth.
In this effort, ConsenSys has conducted aqualitative user research study focused onunderstanding the world of current retail DeFi
users: their behaviors, needs, pains and goals,
how they choose between products, and what
can improve their experience. Additionally, theresearch team has provided strategic and tactical
recommendations for companies, engineers,designers, and any individual involved in building
DeFi products or services.
Blockchain technology presents an inherent
tension between trust and trustlessness. Whilesmart contracts and protocols execute asprogrammed, users are well aware that these

DeFi User Research Report | A ConsenSys Insights Report

instruments of automation are built by people,
who are prone to error. As a result, trust is the
major deciding factor for retail users who arecontemplating entering the DeFi ecosystem, or
hindering existing users from more confidently
using DeFi products as their main investment
and financial platform. Users seek social proof in
the form of trusted individuals, smart contract
audits, and other traditional means (i.e. reviews)
to determine what products and services to use.
Greater forms of authority or trust determination
are required to provide newer users theconfidence to participate and enable existingusers to use DeFi to a greater degree.
DeFi products lure individuals with the potential
for passive income, although currently theseproducts and services do not solve the need forearning passively, as engagement for interest rate
checking and liquidity management are necessary.
DeFi protocols and smart contracts are stillviewed as high- risk, high- reward opportunities,
however, users are mostly experimenting withproducts and services in order to test what is
possible with DeFi.
As entrepreneurs, developers, designers, andcompanies continue to build DeFi products andservices it is important to find ways to appeal tomore users. This report serves as a foundation
for user research that can be utilized and built
upon by ConsenSys and other members of the
Ethereum ecosystem.

2

Objectives of Research• Understand the world of current retail defi users(their behaviors, needs, pains and goals, how theychoose between products, and what can improvetheir experience)• Deliver recommendations for companies andindividuals building DeFi products and services

desires within the decentralized financial industry.
Our approach leveraged qualitative interviews overvideo calls with profiled users.
In an ecosystem awash with quantitative data, butvery little qualitative, we concluded that there wasa gap in our collective understanding about why
users do the things they do, hence a qualitative
approach was selected. The outcome is deep andMethodology and Participants
Research Objectives

narrow findings, to supplement the broad but
shallow metrics already out there. Usage data tells
us what a person is doing, but not why.

The DeFi sector has become a focal point for
activity on Ethereum. While DeFi users are also

Study Participants Screening and Selection

cryptoasset holders, we have yet to identify aStudy participants (n=12) were recruited throughcatalyst that converts holders/traders into DeFi

a third-party platform with participants located in

product users. DeFi has presented a more active

the United States. Participants were required to fill

way by which users can interact with Ethereum andout a questionnaire answering the spread of DeFi

the community at large.

platforms and protocols that they had used in thepast 6 months, as well as provide information about

Gathering Assumptions

their work, and crypto/blockchain experience.

Before designing the research, our team

Additionally, subjects were required to self-

first identified and conducted approximately

disclose the cryptoassets that they currently own.

30 stakeholder interviews from ConsenSys

Note, subjects were only required to disclose theemployees to further understand our questionsindividual assets (Ether, Bitcoin, Dai, etc) and not

and assumptions about the DeFi ecosystem.

the quantity of cryptoassets in nominal value (e.g.

Additionally, we examined quantitative researchdollars) or cryptoasset value (ETH).

from, Alethio DeFi dashboard, Binance DeFi reports,
and usage data and thought pieces from Messari,Interviewing the Participants

Defipulse, and specific protocols.

After preliminary user screening, 12 users wereselected and interviewed over video. Each interview

Designing the Research Method

lasted 60 minutes and Zoom video conferencing

After conducting preliminary research about thewas utilized and all interviews recorded for review

DeFi ecosystem and user-base, our team evaluatedpurposes. The interviews were conducted using a

the best approach for answering the researchsemi-structured guided discussion with questions

objectives. With these aims in mind, we decided tobased on research objectives.

employ a generative research approach focused on
gaining a deeper understanding of user needs and

DeFi User Research Report | A ConsenSys Insights Report3

Example of a portion of the Semi-Structured Questionnaire
You mentioned in your screening questionnairethat you used [X,Y,Z products].

How did/do you learn about [these protocols]?
• Talk me through how you choose between[the different protocols].

Let’s talk about X. Can you describe to me what
it’s about?

• What helps you decide?

• What does it do?

• When you’re making a decision depositing
money, what are the numbers or stats you’remost interested in? Why?

• How frequently are you using it? What doyou use it for?

• What’s more important: having more control
for yourself, or it being easy to use?

• What’s the best thing about it?
• The worst?

• Tell me about the requirement you havefor storing your own keys...

Subjects were asked about their work life, theirstaking) that they have participated in or attempted.

use of traditional finance products, and attitude/

This was followed by a deep-dive discussion into

skills related to technology. Then they were asked

their use of DeFi products; which ones they use,

about their experiences in crypto, when they first

why those, how they decide between them, whatpurchased any, whether they self-custody or used atheir motivations are, and why.

custodian, and what activities (i.e. lending, mining,

Spread of Crypto Holdings Across Participants

15

10

5

0
Bitcoin

Ether

Litecoin

BCash

XRP

TRON

EOS

DAI

MoneroAlts(other)Other
Stablecoins

Source: ConsenSys Codefi Research

DeFi User Research Report | A ConsenSys Insights Report4Results and Reporting
Research Findings
After conducting thorough interviews andhad entered the space during the 2017 all-time

rewatching recorded interviews we were able tohigh. We hypothesize that when someone has

identify common goals, needs/wants, pain points,

entered crypto will affect their attitude to it, andand other characteristics on the subjects whichthat people who entered during the all-time highprovide concrete evidence about the archetype ofwill have a negative outlook on the ecosystem.

a retail decentralized financial user.

Those with a negative perspective will not haveIdentifying Common Characteristics
of Retail Users
We identified most of the participants as lifelong
learners, tinkerers, or those who can generally beclassified as highly curious individuals. Continual
education is a past-time. They have time to dotheir own research and like to consume knowledge
around economics, science, and technology. These
participants were crypto-savvy, were people who
were familiar with making Ethereum transactions,and possessed good knowledge of blockchain
technology. Some self-custody their assets whileothers used an exchange.

continued their research and interest in thecrypto space, and therefore will not be using DeFi
products. A quantitative study would be needed tovalidate this hypothesis.
The subjects could also be described as financiallyliterate and either possessed financial knowledge
prior to entering the crypto industry or gained
financial literacy as a product of becominginterested in cryptocurrencies and blockchain
networks. None of the participants indicated a bias
or loyalty to any specific DeFi product or protocol,
instead selecting the products that most fit theirneeds, and moving frequently between them.

Participants had a range of jobs; some worked assoftware engineers while a few held less technicaljobs but were extremely focussed on wealthcreation. Others were generalists who were justfascinated by blockchain technology and wanted
to be involved in the movement. Some had madetheir first purchase of crypto as early as 2011, anda few entered as late as 2018. In all cases, none

DeFi User Research Report | A ConsenSys Insights Report5[Investing in DeFi] is a vote ofconfidence. I’m giving you mymoney because I want this to work
Research Participant

DeFi User Research Report | A ConsenSys Insights Report6

User Motivations and Goals

Commonly identified pain points:

The leading motivator for using DeFi products• Not knowing how to make the most of myand services was to increase crypto portfolios
and earn more crypto. Interestingly, most users

money/crypto

specifically expressed their desire to increase• Constantly a new protocol to check out

their cryptoasset holdings rather than their dollar-• Keeping on top of price volatility

denominated monetary value. As such it would be
more apt to state that users favored making more
crypto as opposed to making more fiat money (e.g.

• Keeping on top of the best earning/borrowing
rates

U.S. dollars).

• Fees associated with moving my coins around

Notably, the participants also expressed a desire• Having to give too much of my information away

to remain first movers and be part of emergent
technology and ecosystem. Many of the study
participants also viewed being an early adopter asa chance to capitalize on the financial opportunity

to sign up, sometimes• Fiat onramp; I have to move my coins several
times to even earn interestof the various cryptoassets that they own.
Participants indicated that staying up-to-dateon new developments will allow them to find thebest (financial) opportunities that emerge. Several
participants conveyed that they have used DeFi
protocols within the last six months as a means
to earn passive income (i.e. lending), as well as

Fees and On-ramps
Participants identified dissatisfaction with theconstant demand to manage fees associated with
fiat-onramps as well as when transferring cryptoassets to various wallets, accounts, or protocols.

experiment with products or protocols.
Volatility
DeFi User Pain Points
After analyzing the responses from the interviews,
we found that many of the pain points revolved
around interfacing and information overload.

DeFi User Research Report | A ConsenSys Insights Report

Cryptoassets are more volatile compared to otherspeculative investments. Participants noted thatstaying informed regarding the top-earning/borrowing rates and price volatility were allannoyances.

7

How Users Choose Between Protocols
Many factors go into deciding what protocol to use. Users will spend a large amount oftime researching, or self-educating. They bring with them existing mental models fromweb 2.0 (such as interest rates and aspects of reputation), which serve as a scaffold/foundation for the extensive research they then conduct about web 3.0 (newer) factorsthat go into their decision making. Comprehension of the product and ease of use areimportant for fast user onboarding and continued user satisfaction.

Spread of Defi Platforms and Protocols Used by ParticipantsCompound
Maker
Online Gaming
DYDX
DharmaAugur
Nuo
Fulcrum
BlockFi
Celsius
BitpayZerionSalt
EthLendAirswap
Argent
0

2

4

6

8

Source: ConsenSys Codefi Research

While all the participants had a desire to invest and realize speculative gains, not all
participants showed a strong preference for decentralization or privacy. Some users
identified that it was of importance, but didn’t state that the level of decentralizationor privacy altered their decision making processes or choice in DeFi applications.
Of note, most of the subjects conveyed their long-term optimism for crypto while
a portion perceived DeFi apps and protocols as a unique and short-term financial
opportunity.

DeFi User Research Report | A ConsenSys Insights Report8Discussion
After analysis of the subject interviews, we’ve

in. All the participants identified that they must

identified a few key themes that represent how

fundamentally believe in the viability of the crypto

DeFi users select and interact with applications

ecosystem in order to use it although to varying

and protocols.

degrees, expressed by their short or long term
view.

Trust
Participants perceive trust in different forms
and draw from a selection of trust attributes todetermine what protocol they put their money

Seeking trust in a technology that embodies
trustlessness is quite challenging for users of theapplications. Below are some of the trust attributes
that were vocalized by the participants:

Seeking Trust in Trustlessness

Belief in Crypto

Reputation

Social Proof

Transparency

User Agency

Longevity

Liquidity /VolumeBelievable Rates

Tried it &Understand How
It Works

AuditedBacked By
Reputable
Companies

Non-Custodial

InsuredOnlineSentiment

Open Source

Audited SC

Source: ConsenSys Codefi Research
DeFi User Research Report | A ConsenSys Insights Report9Importantly, all of the study participants discussed

All of the trust attributes identified by subjects

the importance of decentralization and evensuggest that there is a threshold of knowledge

articulated many of the benefits. Yet when it

before acting (e.g. feeling comfortable enoughcame to actual behavior, we found that lack of

to put money into a lending protocol). The

trust gets in the way of this belief. This manifests

participants in the study focused on staying up-to-in behaviors such as: using centralized services

date and remaining educated on DeFi applications.

in addition to decentralized ones, extensive

The high level of education, both financially andresearch and self-education, and seeking trust

regarding crypto, helps mitigate risks from user

through other means. DeFi users while clearlyerror, under collateralization, and more.

knowledgeable about the benefits of removing
middlemen and disintermediation, opted for themost convenient processes.
Some of the more notable trust attributes were,
having tried an application and understanding
how it works, social proof, and reputation. The
participants conveyed uncertainty with how
to trust smart contracts because participants
understood that the technology was built bypeople which could lead to flaws in the smart
contracts.
The human element is both a cause of distrustin technology, but also a means by which users
find trust. Lack of trust manifests in seekingsocial proof that is satisfied by reaching out toPassive Income
Passive income is the promise of DeFi lending
protocols such as Compound, Fulcrum, dydx, andmore. Participants are searching for a mechanism
to earn passively from their existing crypto
portfolio.
For a user seeking passive income in DeFi,
their frequency of use (through learning andexperimenting) should reach a point at which
their knowledge is sufficient to apply it andachieve their financial goals in a passive manner.
As a result of their familiarity with protocols theyshould eventually be able to perform fewer actions
to achieve their passive income goals.

other humans and using centralized services (i.e.,
Coinbase) which provide some of the web 2.0
experience. Other forms of social proof come as

Seeking Trust in Trustlessness

security audits conducted by third parties or an
existing threshold of people already interactingwith the smart contract.
“You don’t need to trust Compound
because every aspect of how the platform

Frequencyof UseActivePassiveworks is transparent and has been
audited. I look for security audits andopinions from people who know how toread code.”

Time

Source: ConsenSys Codefi Research- Research Participant

DeFi User Research Report | A ConsenSys Insights Report10The foundations of new economies
start with borrowing and lending,in 2019 tthe blockchain industry
enabled these necessary primitives
in what has become DeFi
Collin Myers
Global DeFi Product Strategy Lead, Codefi

DeFi User Research Report | A ConsenSys Insights Report11However, due to the state of the DeFi protocol
space (nascent and ever-changing), it is unlikelythat the goal of generating steady passive
income will be achieved in the near future. Whileparticipants identified passive income as a goal,
nearly all were speculating on a various portfolioof cryptoassets, remaining highly engaged, andtaking many actions, often daily. Price volatility
plays a part in this behavior.
“I’m checking all the time, to makesure things [generally] in the spacearen’t blowing up”- Research Participant
We term this “pseudo-passivity.” Users right now
are not truly passive and likely will not be fora long time, as trust in the technology and thepeople building it are low.

Experimentation & Risk Tolerance
Participants were well aware of the risk factors
and potential for significant capital loss that
results from using DeFi protocols. Understandably,
DeFi participants have a different risk tolerance
for crypto than compared to traditional savings
and investments. Subjects considered thecrypto ecosystem to be very risky and are not
comfortable investing their main savings into
DeFi. Quantitative data from Alethio showsthat 94%(>125K) of Maker CDPs opened in the
3 months before the study completed used anexperimental amount: less than 1 ETH (with ~82%
using between 0.0057-0.0058 ETH to open a CDP;a specific amount promoted through the Coinbase
Earn program). Analytically, many users areexperimenting with limited funds and it appears
that our qualitative research backs up thesefindings that DeFi users do not feel comfortable
investing larger amounts of money.

Seeking Trust in Trustlessness

However, participants displayed a willingness totolerate more risk with crypto DeFi investments
compared to dollar-based investments. Sincemany of the study participants have previously
earned a profit on their crypto investment, they
were more comfortable taking on more risk with

Frequencyof Usethose profits. The initial amount users were
investing in DeFi applications, as a means ofTime

Source: ConsenSys Codefi Researcheducating themselves, was minimal; a few dollars.
Once they were more comfortable, they mightinvest a small amount; ranging from one-hundred
to a few thousand dollars.

DeFi User Research Report | A ConsenSys Insights Report12Data Showing Most Maker Engagement is Experimental
100%# of Addresses% of Addresses

94.08%

80%

60%

40%
4.35%
20%
0.49%

0.49%

0.24%

0.13%

0.11%

0.08%

0.05%

0.04%

0.03%

101-201

201-301

301-401

401-501

501-601

601-701

701-801

801-901

901-1001

0.38%

0
<1

101-201

Source: ConsenSys Codefi Research> 1001

Of all CDP’s opened on the Maker, 94% (>125k) are an experimental
amount: less than 1 ETH (~82% between 0,0057–0.0058).
Alethio 10/23/19

Therefore, while some participants were focused

However, there was a common theme that users

on earning some passive income, most were more

will only stake cryptocurrencies that they perceive

aptly using “play money” to experiment with DeFi

as possessing long term speculative value. In

protocols and crypto in general. Note, this is notother words, users will not purchase and stakestating the value of participants’ total portfolios

cryptocurrencies just because of staking rewards

but rather the amount used for lending. Although

and will likely stake assets they currently own

users generally do not feel comfortable investing

and believe in. Some participants mentioned thata significant amount of money in DeFi, most of thethey were aware ETH was moving to PoS andparticipants felt comfortable enough to experiment

expressed enthusiasm for participating in staking.

with specific products or applications.

Supporting the network is in line with their belief inthe technology and so staking ETH is an attractive

Other Insights
Staking Ether

proposition for those who hold ETH and should bepart of DeFi product offerings that currently enablestaking user assets.

With the launch of many Proof of Stake (PoS)
blockchain networks over the past few years,

DeFi applications that develop a means for users tostaking as a concept is becoming more prevalent.

join staking pools easily (if they don’t hold sufficient

Many centralized cryptocurrency businesses such

ETH), as well as stake 32 of their own ETH, may

as Binance and Coinbase offer staking services

be positioned to provide a strong user acquisition

for users. Most users we spoke to understood theopportunity for other DeFi products and services.

concept of staking, and a couple had tried it in thepast. One was currently staking TRX.

DeFi User Research Report | A ConsenSys Insights Report13Prediction Markets and Gambling

Several users spoke about using crypto gambling

Most of the users we spoke to who previously used

games or casinos because they were easier toprediction markets like Augur no longer continued

use than existing gambling websites due to U.S.

to engage with such platforms. Participants

regulations. Blockchain-based gambling presented

explained how they were initially interesteda means of entertainment and a chance of making

in exploring prediction markets, but stopped

more crypto which appealed to users. However,

because they didn’t see a high monetary benefit

experimental use of such platforms reduced

to betting on predictions or grew bored with thefor these participants, and they moved to DeFi

types of markets. Engagement with prediction

protocols instead.

markets from our participants was most frequent
during major political events, such as the 2016 US
election. Overall, prediction markets were viewed
by participants as entertainment, and less as anearning strategy.

DeFi User Research Report | A ConsenSys Insights Report14Strategic and Tactical
Recommendations

In order to benefit the Ethereum ecosystem,
we’ve come up with some strategic and tactical
recommendations for those who are building orotherwise seeking to increase the adoption of DeFi
applications, protocols, or services.

Strategic Recommendations
Authority on Trust
Trust is the main value proposition that canbe offered to DeFi users, which is obviously
challenging considering the trustless nature ofblockchain technology. Companies that are building
DeFi products and services should be dedicatedto user’s needs and build products that makeusers feel confident. DeFi and crypto users want
to feel secure that products and services won’t
be switched off overnight and that there will be
continued support for products and services.
A strong user base, active communication, referrals,
and other commonly referenced “Web 2 social
proofs” can be adopted to expand user trust in
crypto and DeFi products. Providing a way for users
to easily reach out for help is also highly beneficial.
Other forms of social proof include liquidity andvolume as well as any reputable partnerships or
backing from known venture companies.

DeFi User Research Report | A ConsenSys Insights Report

Education and Information
Like any revolutionary technology, the learning
curve for blockchains, cryptocurrencies, and DeFi
is quite steep due to the inherently complex topics
involved (i.e. computer science, finance). Educating
users about how products work and being open
about the downfalls is necessary to improve longterm user adoption. Companies and protocols can
reduce the information asymmetry by providing
transparency regarding fees and risks associatedwith platforms, and providing regular push updates
when there is something new or importantchanges occur.
ConsenSys Codefi has started to provide tools
for users in the DeFi ecosystem with open source
projects such as the DeFi Score, an open-source
methodology to evaluate the technical and financial
risk in DeFi lending markets. DeFi Score provides asingle, consistently comparable value for measuring
platform risk, based on factors including smart
contract, centralization, and financial risk. The
tool outputs an easy to understand 0–10 scoreand ability to compare across different DeFi
lenders, including a summary of the attributes that
contribute to the score such as strong technicalproperties, poor liquidity, and high regulatory
risk. Understanding the risk factors associatedwith crypto has the potential to develop long termusers who advocated for greater DeFi adoption,
as opposed to users that experience financial loss
from a single interaction with a poorly understood
DeFi product.

15

Given that we know that many crypto users

Speak the user’s language

are dipping their feet in the water with DeFi,

Retail investors frame desires differently thanthe ecosystem would benefit from sandboxed

most crypto companies and individuals. “Lending”

experiences which allow a user to “try before they

is not a consumer need, but rather it’s to earnbuy”; so that they can understand all the steps

interest in a high yield savings account. The DeFi

involved in something without having to spend

ecosystem is not semantically user-centric righttheir crypto in the process.

now and should focus on describing products ina way that people can associate with their own

Retail users may not be ready forneeds and desires. It is imperative to focus on

automation (yet)language that is understood from a potential user

While a robo-advisor in the DeFi space aligns withperspective and not the crypto-native viewpoint.

the goal of earning passive income, the level of

For instance, Dharma provides a better example

trust regarding these automated advisors remainsof user communication. The Rimble design system

extremely low. As a result, we do not believe users

for dApps contains language guides (and design

are currently ready to trust a robo-advisors on

modules) that can be repurposed by anyone

top of a trustless protocol. Automated financial

building blockchains applications.

advisors, protocols, or wallets that are insured orprovide mechanisms to prevent user error may be

Be (re)active online

able to earn the trust of newer users.

Users will use Reddit, Twitter, Telegram, Discord,and other social channels to determine the

Of course, more experienced retail or semi-

attitude and experience of others. Social proof

professional users with technical knowledge may

comes from social channels and how companies

feel more comfortable with robo-advisors. From

communicate with new users. Potential DeFi users

our research, it appears that less experienced andwant to see engagement between a company andknowledgeable users will require more time before

its end users. Being responsive to questions, andtrusting highly automated DeFi products. However,providing substantial and transparent answers willautomation in the form fee calculation, models ofhelp build trust and product adoption.

different possibilities, and associated earnings may
provide benefits welcomed by newer users.

Tactical recommendations
Mobile experience
While the crypto industry has predominantly
prioritized web-based DeFi products and services,
some participants identified as favoring mobilebased apps. DeFi initiatives that the crypto
ecosystem develops must take this into account

Email marketing
Though some users care for anonymity, theoption to provide an email address as a way tokeep updated about the performance of theirdeposits would be beneficial for many. Not every
user will prioritize privacy, instead preferring
communication and simplicity. This means that
DeFi products can and should look at marketing
opportunities that enhance user engagement.

and possibly focus on even being “mobile-first.”

DeFi User Research Report | A ConsenSys Insights Report

16

Further Considerations
Next Phase of Research
Understanding DeFi users and their existing experiences are vitalto continue to advance the Ethereum ecosystem. As foundational
research, this report presents considerations for not only
ConsenSys, but other DeFi companies to conduct in order to learn
more about DeFi users, their behaviors, desires/wants, and pain
points. Some of the next phases for DeFi users research should be
conducted around the following:
Potential retail DeFi users – current Ethereum or crypto holders
who have never found a use for their cryptoassets nor partake indecentralized finance.
• Financial institutions – Tier 1 and 2 banks and investmentcompanies• Non-English speaking markets – E.g. South Korea and Japan• Non-crypto holding potential retail investors – Individuals who
invest in stocks, use prediction markets, but don’t use crypto

DeFi User Research Report | A ConsenSys Insights Report17With $1B value locked in DeFi, it isclear that the Ethereum ecosystem
has established a protocol-market fit
and leading foothold to redefine thefuture of financeMara Schmied
Global Strategy Lead, Codefi Networks

DeFi User Research Report | A ConsenSys Insights Report18AuthorGeorgia Rakusen
Global Design Research Lead at ConsenSys
Georgia is a seasoned user and design researcher, working to help ConsenSys
products and blockchain organizations within the ecosystem understandtheir users and help them build genuinely useful and delightful experiences.
At ConsenSys Georgia delivers high value strategic insights to our range of
product teams building for developers, institutions, and general consumers,such as ConsenSys Codefi. In addition to running research for product teams
globally, she also leads the ConsenSys research coaching program, and spends
much of her time evangelizing for the voice of the customer in the web 3 space.
Georgia has an extremely broad background across a number of both scaled
and start-up technology companies including Europe’s leading usability testing
company, and products in ecommerce, government services, finance, travel,
publishing, gaming, and B2B.

DeFi User Research Report | A ConsenSys Insights Report

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DeFi User Research Report | A ConsenSys Insights Report