2024

Creative BestPractices
Image, Motion, Title & Video

Presented by:

Taboola Creative Shop

WHO WE ARE

Taboola Creative Shop is a
global in-house agency
and team of creativeeducators.
➔ Powering recommendations for advertisers aroundthe world and back.
➔ Distributing industry-specific insights, trends,and strategies to boost performance.
➔ Enhancing and creating assets for top advertisers.

IMAGEBEST PRACTICES
Include people
Authentic look
Clean images
Hands holding
Eye catching colors
Don’t look like a banner

Pro Tips

IMAGE BESTPRACTICES

Leverage different
emotions to increaseengagement

INCLUDE PEOPLE

AUTHENTIC LOOK

CLEAN IMAGES

People tend to attract more attention,use your target audience in the image,
test different emotions. Focus onshoulders up.

Try to be as real and authentic as
possible. Avoid polished visuals
and test UGC type visuals.

Avoid image clutter. Clean images
with a single center of focus will
help you stand out from competingads.

This is where your best practice title goes(check the next slides)

This is where your best practice title goes(check the next slides)

This is where your best practice title goes(check the next slides)

This is where your description goes. Give
additional information about your product.

This is where your description goes. Give
additional information about your product.

This is where your description goes. Give
additional information about your product.

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Read MoreIMAGE BESTPRACTICESPro Tips
Take your own photos
in natural settings

HANDS HOLDINGEYE CATCHING COLORSDON’T LOOK LIKE A BANNER

Feature hands holding products orpointing toward products, in contrast
with inclusion of faces, which performbetter as standalone visuals.

Utilize eye-catching colors toattract user attention.

Avoid ClipArt, brand logos and layers oftext on the image.

This is where your best practice title goes(check the next slides)

This is where your best practice title goes(check the next slides)

This is where your best practice title goes(check the next slides)

This is where your description goes. Give
additional information about your product.

This is where your description goes. Give
additional information about your product.

This is where your description goes. Give
additional information about your product.

Brand | Sponsored

Download

Brand | Sponsored

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MOTIONBEST PRACTICES
Subtle movement
Slow paced zoom inSingle frame video

Pro Tips

MOTION BESTPRACTICES

Adding motion
improves CVR byavg of 20%

Subtle & slow movement

Zoom inSingle frame video

Too much movement can be intrusive
and banner like, while subtle movementdraw attention to your creative.

Video zooming in or add an animatedtransition to your static creatives inorder to create an illusion of motion.

Re-edit existing videos you may
have or look for single frame
videos.

This is where your best practice title goes(check the next slides)

This is where your best practice title goes(check the next slides)

This is where your best practice title goes(check the next slides)

This is where your description goes. Give
additional information about your product.

This is where your description goes. Give
additional information about your product.

This is where your description goes. Give
additional information about your product.

Brand | SponsoredLearn More

Brand | Sponsored

Try Now

Brand | Sponsored

Read MoreTITLE &DESCRIPTIONBEST PRACTICES
Call out audience
Front load titles
Include numbers
Fear of missing out
1st person testimonial
3rd person / expert opinion

TITLES BESTPRACTICESPro Tips

CALL OUT YOUR AUDIENCEAND FLATTER THEM

AddingDescriptions &CTA buttons
improves CVR
by avg 15%

FRONT LOAD TITLESINCLUDE NUMBERS

Front-load titles with aneye-catching main point.

Numbered lists can be a good
way to entice a user to click.

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Call out your audience by theirdemographic, interests, or traits to help
generate engagement from high-intent
users

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Get Quote

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Read MorePro Tips

TITLES BESTPRACTICESInclude Dynamic
Keywords & CTA inbrackets

FEAR OF MISSING OUT

1st PERSON

3rd PERSON / EXPERTCreating a sense of FOMO (fear ofmissing out) can help draw users toyour page.

Write your title as a testimonial, 1st
person experience of the product orservice

Start your title with who the expert
is, followed by a quote or what theysuggest

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Read MoreRepurpose YourSocial Creatives

7 WAYS TO ADJUST YOUR COPY ASSETSFor Taboola Sponsored Content (Titles & Descriptions)

NEWSWORTHYSHORT-FORM

HOOKEDQUOTED

Reframe ad copy
into newsworthy
publisher headlines.

Cut down long copy toshortened titles: 40-50
characters, 60 max.

Lead with a hook, or
the primary attentiongrabbing idea.

Repurpose follower
quotes and comments
into titles.

The Taboola user
mindset is different“I’m here to read
editorial content.”

COPY OVERLAYS

VARIATIONSDESCRIPTION + CTA

Reuse text overlays
from images andvideos as native titles.

Mix & match copy
assets to create
variations for testing.

Support your title headline
with Description and CTA
Button.

7 WAYS TO ADJUST YOUR VISUAL ASSETSFor Taboola Sponsored Content (Image & Motion Ads)

Organic content is professionallyproduced – it’s real, authentic and simple.

Ads are discovered,the user isn’t
searching for yourproduct.

RESIZEZOOM INREMOVE TEXTADD PEOPLE

Resize images &videos to fit
Taboola specs.

Zoom in on the mainvisual, or feature one
focused subject.

Remove text overlays
from images andvideos.

Include people withexpressive or emotivefaces.

CLIP VIDEOSMOTIONIZE

BRAND SMARTLY

Clip engaging stills or
short frames fromexisting videos.

Repurpose GIFs orvideos into single clip
motion graphics.

If branding is required,feature the logo on an
actual product.

Ads &Landing Page
AlignmentNew Bakery is
Disrupting the Desert
Industry in London➔ Back your ad message in yourlanding page.

➔ Include content in your landing pageand make it easy to read.

➔ Include testimonials, reviews oranything else to boost credibility.

➔ Make sure your landing page CTA isclear and easy to follow.

Desert Lovers Are Raving About this New
London Bakery (Review)
Lorem ipsum dolor Lorem ipsum dolor Lorem
ipsum dolor Lorem ipsum dolor
Brand | SponsoredLearn MoreTECHNICAL REQUIREMENTS
1200 px

Static Image File:
5MB maximum, jpegpreferred.

674 px

Motion Ads:
File Type: .mp4, .mov, .gif.
Max File Size: 50 MB(maximum 5 MB for .gif files.)Aspect Ratio: 16:9.
Pixel Resolution: 1067x600.
Max Length: 15 Seconds.

Headline Character Length:35-45 characters,
60 maximum.

Branding Text:
30 characters maximum.

Description Character Length:180-200 characters,
250 maximum.

CTA Button:
Choose from a variety ofoptions within Taboola Ads.

A/B TESTINGRECOMMENDATIONS➔ Test 5-10 new creatives every 2-3 weeks.
➔ Don’t pause items during the learning phase.
➔ Don't adjust campaign settings during the learning phase.
➔ Test your creatives separately by device.
➔ Use Taboola’s A/B Testing tool.

VIDEOBEST PRACTICESLength
Logo
CTA
Added value

VIDEO BESTPRACTICES

Optimal video length
Up to 15 seconds.

Optimize for sound off
As sound can sometimes be intrusive,
include subtitles for those who would
rather watch the ad with the sound off.
Logo
Add your brand logo on the top
left corner.

VIDEO BESTPRACTICESCTA button
If you wish to add a CTA button to your video, place
the button on the bottom right corner (above 27 pixels,)
and make it appear 3-5 seconds from the start.
You can also add an End Card with more information
and additional CTAs.

Optimize by platform
Use 16/9 ratio for desktop and 1/1 for mobile.

Added value
You can add a title and description below your video toprovide context and strengthen your video’s key message.

A/B testing
When possible, we recommend testing 2
versions of your ad to optimize for better results.

VIDEO TECHNICALREQUIREMENTS➔ Media Type: MP4, MOV.
➔ 3rd Party Tag Specifications: VAST 2.0,VAST 2.0 with VPAID 2.0 JS, VAST 3.0.
➔ Aspect Ratios: 16:9 (preferred,) 1:1.
➔ Video Size Limit: 50 MB.
➔ Bitrate: >=2500 kbps.
➔ Video Length: 6-30 seconds (preferred), 90

seconds maximum.

THANK YOU