Oct. 16-18

2012

Sylvie FORBIN
Senior Vice-President Public& European Affairs

ALAI 2012 Congress Kyoto
Session 1 « Development of New Platforms »1996 - 2006 : the digital frontier

Basic premiseInternet adoption will raise
the productivity of allcommunications
The whole communication
chain should become digital•On the service side•

On the telco side

E-mailHigh-speed broadband Rollout

E-commerce, e-administration

Consumer benefit from unlimitedaccess to communication and media
services

New services : search,social networks
MediaConsequences
Cross-externalities between content, services and networks benefit to internet players and consumers
IP infringement spreads due to P2P / decentralized technologies

12006-2012: the transition phase towards “user centric” paradigm
Nearly all consumers are digital
Multiplication of Connected Devices
A mobile Internet traffic growth estimated at 92% per year on average between 2010 and 2015
Increasing number of connected terminals allowing a permanent connection
Netbooks and laptops are the most used access media (55.8% of 2015 traffic), Smartphones: 26% of 2015 traffic , Tablets: 3.5% of 2015 traffic
Mobile piracy becomes a growing threat“Cross-externalities” get increasingly imbalanced
Piracy becomes lose-lose
OTT video saturates the bandwidth
NGN need to be rolled-out
New infrastructure roll-out
Lack of capacity on access networks
Development of Internet based on non-bandwidth-intensive services (click and load)

Digital Transition has a profound impact on the way consumers engage with media and how they access content
Content is one of the main drivers for the take-up of new consumer technologies
Innovations on consumers devices reshape the way consumers access and consume content
Changing consumers’ expectations towards more content delivered anywhere on any device

2Cloud Computing is an answer to …
Migration Towards a Fully Digitized Content Ecosystem
All types of content are stored in digital format (including legacy)
Increased storage capacities allow archiving and indexing all existing content
Increasingly portable and interoperable content
Consumers want safe and secure storage, accessible and simple, on multiple devices

Increased Geographical Scope /Reach for Content Delivery
OTT Players are becoming increasingly global, aim to worldwide footprint

More usage flexibility and content interoperability
Smartphones and Connected Devices have limited storage capacities
Consumers want to access all their content , whatever the device and the format

But also many questions raised …
How to efficiently protect content in the cloud ?
How to enforce copyright rules against new types of intermediaries
How to enforce territorial Rules and Regulations…

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Cloud Computing – Case « 1 »Personnal
LOCKER

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Cloud Computing – Case « 2 »SmartLocker

5Cloud Computing – Case « 3 »6

New uses allowed by an increasing number of connected elements
Connected elements in the household - illustrative

HD sound(phone)

Multi-stream
radiosHome
automation

OnlinegamingFixe / mobile
convergence
Media centerHD videocalls

Ego-casting
personal media
uploadDigital economy(eAdmin, eGov, eHealth, eLearning,transaction security)
HD / 3D TV & VOD

Content, services, andapplications download

Multi TV & PVR

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