Business Case Study

Konica Minolta Empowers Solution Selling throughSales Enablement Program with CompTIA
Integrating CompTIA certifications into Sales Enablement Program toenhance Solution Selling capabilities for Sales Organization

ロゴ貼付

TARGETSECTION

Sales and Pre-sales team from Konica Minolta Asia Pacificregion.

Background of Efforts

Konica Minolta, Inc
14F, JP Tower, 2-7-2
Marunouchi, Chiyoda-ku,
Tokyo 100-7014, Japan
03-6250-0111
www. konicaminolta.com“The adoption of CompTIA
certifications has
established the necessary
knowledgebase for sales
personnel.”

Enhancement of the sales force driven by business transformation
As one of the world’s leading companies in the printing industry, Konica Minolta has been
stepping up the game by focusing on IT Services business. In 2017, with the announcement of
the new cutting-edge product, Workplace Hub, Konica Minolta adopts the CompTIA
certifications to prepare its sales force for the new challenge.
Konica Minolta, Inc. is a global technology company that provides innovative solutions tobusinesses and society. With its strengths in the combination of its core technologies inadvanced imaging, optics, sensing, materials and nano-processing, Konica Minolta is committed
to create new values that help customers address challenges in their operations and workprocesses.
The adoption of CompTIA certifications for the sales department
CompTIA IT Fundamentals demonstrates your readiness for the digital workplace.
The exam covers foundational IT concepts including identifying and explaining
computer components, installing software, establishing network connectivity andpreventing security risks.

Mr. Katsuya Yasuda
Senior Manager, Hybrid
Business Promotion Division

CompTIA Cloud Essentials certification demonstrates that an individual
knows what cloud computing means from a business and technicalperspective, as well as what is involved in moving to and governing the cloud.

CompTIA A+ validates understanding of the most common hardware andsoftware technologies in business and certifies the skills necessary to supportcomplex IT infrastructures.

CompTIA Certifications■ CompTIA IT Fundamentals■ CompTIA Cloud Essentials■ CompTIA A+CompTIA
WORLDWIDEHEADQUARTERS
CompTIA Certifications, LLC
3500 Lacey Road, Suite 100
Downers Grove, IL
60515-5439
CompTIA.org

ACTION
Necessity of the standardized IT knowledgebase for the growth of sales personnel
As part of this business transformation, Konica Minolta has determined to focus on transforming
its sales force to be Information Technology and solution selling ready. Konica Minolta currently
provides numerous training courses for its employees ranging from products to project
management.
However, the challenge for the organization at the time was the lack of standardized IT
knowledge base across the board. There was also a need to develop the necessary knowledge
base regarding to cloud services to keep up with the latest market demands.
Successful launch of the Sales Enablement Program
Through close communications and collaborations from CompTIA, Konica Minolta adopted theCompTIA IT Fundamentals and CompTIA Cloud Essentials certificates to be the standard
training courses for its sales organization. Apart from the sales organization, Konica Minolta also
ensures its services staying top-notch by providing the engineers with the CompTIA A+
certificates.
“Through equipping the organization with the necessary IT capabilities, Konica Minolta is
one step closer to the customers to provide the best values and solutions satisfying
customers’ needs. With the successful launch of the Sales Enablement Program, Konica
Minolta is ready to roll out the training programs on a larger scale to ensure the best
offerings to the customers at all time. “Mr. Katsuya Yasuda
Senior Manager,Hybrid Business Promotion Division@2016 CompTIA Properties, LLC, used under license by CompTIA Certifications, LLC. All rights reserved. All certification programs and education related to such programs are operated exclusively by CompTIA Certifications,
LLC. CompTIA, A+, CDIA+, CTP+, CTT+, Linux+, Network+, PDI+, Project+, RFID+, Security+, and Server+ are registered trademarks of CompTIA Properties, LLC in the U.S. and internationally. Other brands andcompany names mentioned herein may be trademarks or service marks of CompTIA Properties, LLC or of their respective owners. Reproduction or dissemination prohibited without written consent of CompTIA Properties,LLC. Printed in the U.S. 02393-Feb2016