ＰＳＣ

Possibility:
Business and Nonprofit
Collaboration～what we learned from Partnership Award～

Partnership Support Center (PSC)

Masayo Kishida

ＰＳＣ

Partnership Support CenterMISSION

We are committed to promoting
various partnerships incommunities and creating asociety where all individuals arevalued and cherished.

ＰＳＣ

Connecting NPOs with
Businesses and Governments
Need tosustain.

Want to connectwithlocalcommunities.

ＮＰＯＮＰＯ
ＰＳＣ
ＰＳＣ

Business
Business
Need to contributeas a member ofsociety.

Desire to create
a community whereeveryone lives tohis/her fullest.

Wishtoease
public services.

Government
GovernmentDesire to create
community sense.

ＰＳＣ
ＨＮＩ

ＰＳＣ Project １
1.

“Partnership Award” (launched in June 2002)
Evaluate with business-nonprofit collaborations. Reward
model collaborations.

2. Corporate Citizen Forum
Businesses meet periodically to talk about their community
achievements as well as difficulties they are facing.
3. Nonprofit Idea Exchange Forum
Local nonprofits gather to share and exchange their ideas.
4. Partnership Course
Businesses and NPOs learn essential knowledge and skills
needed to work with each other.

ＰＳＣ
ＨＮＩ

Continued…
5. Training
Cross-sector collaboration, Social responsibility, Leadership6．Research / Study
NPO activities, Business involvement in communities
7．Advise to governments
Advise and make suggestions to the governments.
8．Periodicals / Publication
Edit “PSC Report” every 2 months, Publish other businessnonprofit partnership books/materials.
9．Others
Projects for governments, businesses, and foundations.

ＰＳＣ

Mitsui/Sumitomo NPO Café
Learn management
skills and become
financially independent.

Want to create aworkplace for thedisabled Want tosupport nonprofit・・

Clear Goal
Mitsui/Sumitomo (business）

Want to provide
reasonable meals
for employees.
Want to enhance
employees’ moral.

Shared goal

Women’s group
NPO（A)The disabled support group
NPO（B)

collaboration

PSC

Create the disable
friendly workenvironmentＰＳＣ

NPO Café（Mitsui-Sumoito Marine Insurance Co., Nagoya Building）

Partnership Grand Award

ＰＳＣ“Wheelchair Delivery – Love Delivering Network ” Project
On Saturday, June 15
at Chikusa, Nagoya

Final Presentation &Award Ceremony
The winning project, “LoveDelivering Network,” is acollaboration between
Sapporo Tsuun, a local freightcompany in northern Japan,
and Tondeke Kurumaisu(Airborne Wheelchair), anonprofit organization thatdelivers used wheelchairs todeveloping countries in SouthAsia. They received ￥300,000.
Also, 5 other organizations
were recognized.

ＰＳＣ

2002 Partnership Award“Wheelchair Delivery – Love Delivering Network ”

Wheelchair donations

goods delivery

Travelers
Volunteer

Tondeke Kurumaisu(AirborneWheelchair)

The disabled people
in South Asia
(Vietnam・Thailand)

NPOTransport

NPO

Sapporo Tsuun
Labor Union
Employee volunteers

SapporoTsuun

StorageNPONPOＰＳＣ“Partnership Award”

its purpose and goal Demonstrate possibility of business-nonprofit collaborations.
 Promote cross-sector collaboration by appealing its merits
and importance.
 For Businesses– motivator as Good Corporate Citizen－cultivate pride and sense of satisfaction among employees.
 For ＮＰＯs－bigger programs, community contribution, social
recognition－systemized learning and development, motivational factor
among nonprofits

ＰＳＣ

2002 Partnership Award:

How we evaluate# of collaboration

１６１１
３５

Award Announcement

Presentation Evaluation

Partnership
Evaluation
On-site evaluation

Assessment based on“CollaborationContinuum”
entriesＰＳＣ

2002 Partnership Award

Criteria and Selection Committee◆Criteria• Partnership Evaluation, created by PSC, as well as Meeting theCollaboration Challenge, by formerly known as the DruckerFoundation, were utilized.

◆Selection Committee (organizations and titles as of November 2002)
•••••
••

Naosumi Atoda, Professor, Osaka University
Taneo Kato, Secretary general, Asahi Breweries Art & Culture Foundation
Tetsuo Kato, President, Sendai/Miyagi NPO Support Center
Takashi Taketani, Sawayaka Charitable Foundation
Yayoi Tanaka, Japan Bank for International Cooperation
Yasushi Nozaki, Assistant Professor, Nihon Fukushi University
Masayo Kishida, President, Partnership Support Center

ＰＳＣPartnership Award Evaluation

First Step: 3 types of partnershipand 5 criteria
Ⅰcharity
Ⅱtransaction
Ⅲintegration

A sharedgoals

E futureprospect

D strategic compatibility

B impact incommunities

C collaboration
match

ＰＳＣ
Partnership Award Evaluation

Second Step:
On-Site Evaluation

１. Visit by members of the selection committee.
Both NPOs and businesses conduct selfassessments.
２. The selection committee members compare
their self-assessment sheets and evaluate themas a team.
３．The selection committee members give points
on each criterion and write their personalcomments. (20 criteria, each organization
entitled to 80 full points, 160 points for a team.)

ＰＳＣ
Partnership Award Evaluation

Self-Assessment Questionnaire

ImpactWork inprogress•P1 Management•P2 Risk management•P3 Enjoyment•P4 Sharedresponsibility

CollaborationResultsGoal Setting•O1 Goal Setting•O2 Mission•O3 Self-assessment•O4 Partner responsibility•O5 PartnerUnderstanding•O6 Social Understanding•R1 Goal Achievement•R2 Compatibility•R3 support•R4 Growth•R5 Network•R6 Future continuation•I1 Impact•I2 Satisfaction•I3 Discovery•I4 Development

2002 Partnership Award Entries
by types of organizatios

7%

4% 2%
28%

11%

13%
20%
15%

Medical/Welfare
Environments
Community Development
International Relations
Sports / CultureChildcare
Education
Equal opportunities

ＰＳＣ

Japan / USA Symposiums, 2000
Evaluating nonprofits and businesses－our social responsibility－Tokyo
November 12, 2000
NagoyaNovember10, 2000

Funded by the Japan Foundation,
Center for Global Partnership

New York
October 6, 2000
Washington DC
October 3, 2000

ＰＳＣ

Why businesses seek nonprofit
involvement(｢Business-NPO Matching Research」）
-1.5

-1

（評価点）
-0.5
00.5

11.31

Social Responsibility
To understand the nonprofit sector and social needs NPO0.72

To improve corporate image0.62
0.38

To enhance employee moral
To ease community activities-0.01

To improve social influence
Employee benefits
Prospect of bringing businesses

1.5-0.07
-0.51
-0.66

-0.96
To create employment opportunities

ＰＳＣ「Why NPOs seek Corporateinvolvement」(NPO）-1.5-1-0.5

（評価点）
00.5

11.5

Corporate as a member of community
1.11
To pursue mission
0.93
To further organizational recognition
0.80
0.72
To get fundings
To enhance social influence
0.57
To motivate corporate employees
0.45
0.26
To improve corporate image0.17
To improve nonprofit staff
0.03
Prospect of collaborative projects
To attract business leaders to nonprofit boards and/or volunteers0.00-0.14
To fill employment

ＰＳＣ「Social Involvement｣(by the number ofemployees）(｢Business-NPO Matching Research」）
Total

As a whole

38.9

60.6

Less than 50

42.2

50 to 99

57.8

102
43.2

56.8

100 to 499

0.5 419

62.6

81

36.1

1.3 155

500 to 999

91.4

8.6

35

More than 1000

90.3

9.7

31

The number of employees

01020Yes

304050

No

60

7080

90100（％）

No response（# of employees unclear：15）

ＰＳＣ「Have you worked withNPOs?」
Total0.2
As a whole

23.9

1.9 41974.0
0.4

No, I have not.

1.8 163

94.5

3.70

2.0 254

60.6

37.0

Yes, I have.

1020
Yest

3040
No

50

60

70

80

Work in progress

90

100 （％）

Unclear（social involvement unclear：2）

What NPOs look for inbusiness partners(ＮＰＯ/加重平均）（評価点）-1.5 -1.0
Personal involvement
Shared goal
Shared value
Leadership
Planning ability
Organizational readiness
Equal relationshipSpace・goods
協働のメリットを提示できること
Financial resource
Information openness
情報発信・収集能力Employee involvement
Corporate network
Size of business
Collaboration experience

-0.5

0.0

F-0.490.51.0ＰＳＣ1.52.0
F 1.62
F 1.54
F 1.40F 1.34
F 1.32
F 1.25F 1.20F 1.11F 1.04
F1.02
F 1.01
F 0.97
F 0.80F0.56
F 0.20ＰＳＣ「What NPOs expect frombusinesses」 （NPO/加重平均）-1.5-1（importance）
-0.5
00.5

11.5
F 1.25

Understanding needs of collaboration
Organizational social understanding

F 1.14Advertisement/PR
Active advise on collaboration

F 0.99F 0.76

Clear business mission

F 0.65

Information openessF 0.49Management leadership

F0.44

ＰＳＣ

Corporate SocialResponsibility○ Definition
社会が企業に対して抱く、倫理的、法律的、商業的かつ公共的な期待に応えるやり方で、あるいはそれを上回るやり方で、事業を展開していくこと（経団連）①Law abiding②Respect for Human･Environment･Community③Social morals

Balance between
stakeholders
customers･employees・investors・
suppliersー・communities・
activists・・・

ＰＳＣ

Why Corporate Social Responsibility isimportant① change in corporate expectation bystakeholders②move to smaller governments③higher interest among customers④responsibility for suppliers⑤pressure by investors⑥harsh employment market⑦need for openness(｢この発想が会社を変える｣経団連参照）

ＰＳＣ

Business Evaluation ２
 パーナサス･インベストメント○Negative screening
Cigarettes
AlcoholGambling
Ammunitions
Nuclear power○Positive screening
Employee benefits
Environments
Equal employment
Community
involvement
Social ethics

ＰＳＣ

Business Evaluation１
 CEP(Council on Economic Priorities)
z Environmentz 人種差別のない雇用
z 企業内での女性の立場の保証
z 労働環境の保証
z 社員の家族への待遇
z 慈善事業への貢献
z 企業情報の公開
z （地域への貢献）

ＰＳＣPartnership◆What is “partner”?
2 or more people/groups that support eachother to achieve a common goal.

◆What is “partnership”?
Process that partners experience toachieve a common goal(by Masayo Kishida)

ＰＳＣ「Partnership」
requirements①
understanding differences, mutualunderstanding② Share strength and support weakness､｢equal relationship」③ mutually agreed「shared responsibility」④ enjoy and grow together 「Enjoyablerelationship」（ＰＳＣ／Masayo Kishida）

ＰＳＣ

Different Collaboration｢ 3 types of Collaboration｣
１．WIN relationship・・・mainly financial support

２．WIN- WIN relationship･･･both receive merits

３．WIN- WIN – WIN relationship･･･shared goal, and its impact in society（PSC／Masayo Kishida）

ＰＳＣ

Collaborative Attitude andAction 10 rules（Business）
１「お金を出すほうが偉い」の発想は捨てよう◆ ２ＮＰＯは「協働」の姿勢を見ている。担当者がポイント！
◆ ３資金や人がたとえ十分でなくても「協働」はできる◆ ４ＮＰＯの専門性、先見性を吸収しよう◆ ５今ある資源を有効に使おう◆ ６本業を生かせるものがきっとある。そんなＮＰＯを見つけよう◆ ７小さくても｢これは｣と思うＮＰＯを見つけたら、パートナーとしてともに育ちあおう◆ ８手軽にできる「マッチングギフト」はＮＰＯにも朗報◆ ９社員のなかにきっとある。ＮＰＯへの手がかりが。
◆ 10手がかりがなければ、サポート機関を訪ねよう◆

ＰＳＣ「協働」における意識と行動 10カ条
（ＮＰＯ編）
１「法人格がないから…」とあきらめない ２組織基盤が安定したら「協働」にGO!
 ３活動理念・事業目的を明確にしよう
 ４情報を公開して、信頼を得よう ５団体の誇れるものをわかりやすく提示しよう ６お金だけを求めるのではなく、新しい関わりを模索しよう ７企業の豊かな資源を有意義に生かす提案をしよう
 ８企業は本来事業に近い「協働」の提案を求めている！
 ９｢これは｣と思う企業を見つけたら、パートナーとしてともに育ちあおう 10手がかりがなければ、サポート機関を訪ねよう◆