Press Release

July 30, 2024
Computer Entertainment Supplier’s Association【TGS2024】

Business Day Paid Pre-Registration Starts
July 30 (Tue.) at 12:00 p.m.!
Pre-registration also opens
for the TGS Forum seminar program!
Paid pre-registration for game industry professionals planning to attend TOKYO GAME SHOW 2024(TGS2024) on the Business Days of Sep. 26 (Thu.) and Sep. 27 (Fri.) will open on the official TGS
website at 12:00 p.m. on Jul. 30 (Tue.), Japan Standard Time. TGS2024 is hosted by ComputerEntertainment Supplier’s Association (CESA; Chairperson: Haruhiro Tsujimoto), with co-hosts Nikkei
Business Publications, Inc. and Dentsu Inc. The event will take place in-person at Makuhari Messe fromSep. 26 (Thu.) to Sep. 29 (Sun.) Please note that you are required to undergo a screening process anddemonstrate professional involvement in the gaming industry in order to pre-register for participation on
Business Days.

◉More about Business Day： https://tgs.nikkeibp.co.jp/tgs/2024/en/ticket/businessday/
The first round of announcements for the TGS Forum, a seminar program during the Business Days,
has been released. Details on some of the organizer and sponsorship sessions are now available
online. The application for TGS Forum will also begin on the pre-registration website at 12:00 p.m. onJuly 30 (Tue.)◉More about TGS Forum： https://tgs.nikkeibp.co.jp/tgs/2024/en/business/seminar/【 Business Day Paid Pre-Registration (valid for two Business Days) 】◉Pre-registration opens on July 30 (Tue.) at 12:00 p.m.
◉Price:・Business Day Ticket (For those who do not have the Business Day Pre-registration code *)JPY11,000 (including tax)
*Pre-registration is free with a “Business Day Pre-registration Code” provided by exhibitors to related
game business partners.

・Gold Pass (For those who want to use benefits*)
JPY27,500 (including tax)
*Benefits include the use of business lounges, meeting appointments among visitors using
the business matching system*With a “Business Day Pre-registration Code,” you can purchase a Gold Pass for JPY16,500(including tax.)◉More information: https://tgs.nikkeibp.co.jp/tgs/2024/en/ticket/businessday/⚫ About Business Day

昨年の画像①

昨年の画像②

齋藤対応

齋藤対応（photos:TGS2023）

TGS2024 will have two business days on Sep. 26 (Thu.) and Sep. 27 (Fri.) for visitors involved ingame-related businesses, providing an environment that makes it easy to conduct businessnegotiations. After completing the pre-registration for Business Days, those who have pre-registeredcan schedule appointments with exhibitors before the exhibition begins by using the TGS Business
Matching System. This appointment system is provided by the TGS secretariat and is scheduled to beavailable from Aug. 9. If you purchase a Gold Pass, you can enjoy benefits such as scheduling
meetings with other visitors in addition to exhibitors, smooth entrance at the dedicated reception
counter, and access to the business lounge set up in the Makuhari Messe International Hall on the dayof the event.
If you have a "Business Day Pre-registration Code" that exhibitors distribute to game businessprofessionals, please complete the free pre-registration online before visiting TGS2024. If you do nothave a "Business Day Pre-registration Code", please pre-register to purchase either a Business Day
Ticket or a Gold Pass. You will also need to go through the pre-screening process to visit TGS2024 onBusiness Days.
* Children under the age of 18 and students are not permitted to enter on Business Days, and visitors
are not allowed to accompany infants and preschoolers.

■First round of news about TGS Forum! Applications Open from Jul. 30 (Tue.)TGS Forum is a seminar program that focuses on the latest trends and solutions in the gaming
industry. It is held during two Business days. Visitors on Business Day are required to pre-register toattend the Forum. If there are any empty seats, Business Day visitors can also register to attend theForum at the door.
As the first announcement of TGS Forum, applications will open for pre-registration on the BusinessDay website (event registration) on Jul. 30 (Tuesday). For more information, please visit the official TGS
website.

◉More about TGS Forum： https://tgs.nikkeibp.co.jp/tgs/2024/en/business/seminar/
Applications are now open for the sessions described below.

Date & Time: Sep. 26 (Thu.) 10：30-12：00（90 mins）
Title: Branding Strategy for Long-life Intellectual Property
Description：
With the popularization of digital gaming and improved network compatibility, the gaming market isshifting its business model from focusing on making large profits immediately after releasing a newtitle to sustaining strong sales over the long term. This involves leveraging seasonal sales
campaigns and other strategies. Established series with a strong history are excelling in thisapproach. In this seminar, a representative in charge of long-living series will explore unique2

business strategies for long-running game series, including long-term branding and marketing
techniques to create momentum and maximize revenue from the entire series, including past titles.
Speaker：Bandai Namco Entertainment, Konami Digital Entertainment, etc.
Date & Time: Sep. 26 (Thu.) 10：30-12：00（90 mins）Title: How to Cultivate Talented Individuals Required for the Gaming Industry (tentative title)
Description：
To ensure the long-term success of the gaming industry, it is crucial to focus on recruiting andnurturing talented individuals, particularly game creators. When it comes to recruitment, should weseek out talent from independent game developers, or should we turn to educational institutions
such as universities and vocational schools? Once they are part of our team, how do we keepthem motivated, improve their skills, and help them develop their talents? In this session, we will
delve into the key issues that the gaming industry must address and discuss practical strategies.
Speaker：Lecturer selection in progress
Date & Time: Sep. 27 (Fri.) 10：30-12：00（90 mins）
Title: How will Web3 Transform the Gaming Industry? Exploring the future of new games
based on recent examples.
Description:
The use of Web3 is advancing in the gaming industry. Major game developers are leading the way
in developing new intellectual properties that incorporate blockchains and NFTs (Non-fungibletokens). How will Web3 change the gaming business? This session will focus on the potential andchallenges of implementing Web3 in the gaming industry, based on the efforts of various
companies up to now. We will provide a clear introduction starting from the basics for all businessprofessionals involved in gaming!
Speaker:
Keisuke Hata, Director Blockchain Entertainment Division Incubation Center, SQUARE ENIX
Ken Kanatomo, web3 Business Department General Manager, Konami Digital Entertainmentand others* The following sponsorship sessions will also be open for attendance at the TGS Forum.
Date & Time

Title

Sponsorship

Sep. 26 (Thu.)
12:30-13:00

The Best Shield and How To Use It:
Protecting a Game in its 11th Year

Digital Accels

Sep. 26 (Thu.)
13:30-14:00

Latest trends in out-of-app payments,
to reduce app store fees.

Digital Garage

Sep. 26 (Thu.)
14:30-15:00

What is MERCHANT OF RECORD

XsollaSep. 27 (Fri.)
14:00-15:00

Discovering Discord:
Connect Your Game to 200M Global Players

DiscordSep. 27 (Fri.)
14:30-15:00

China - Japan Esports Development Exchange

Tencent Japan*The content of lectures, companies, speakers, and other details are subject to change without prior notice.

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■TOKYO GAME SHOW 2024 Exhibition Outline
Event Title:

TOKYO GAME SHOW 2024Organizer:

Computer Entertainment Supplier’s Association (CESA)

Co-Organizers: Nikkei Business Publications, Inc., DENTSU, Inc.
Dates & Times: September 26 (Thu.), 2024 Business Day 10:00 a.m.- 5:00 p.m.
September 27 (Fri.), 2024 Business Day 10:00 a.m.- 5:00 p.m.
September 28 (Sat.), 2024 Public Day 10:00 a.m.- 5:00 p.m.
September 29 (Sun.), 2024 Public Day 9:30 a.m.- 4:30 p.m.
* Doors will open and close 30 minutes earlier than usual on Sep. 29, the final day of the event.
* Doors may open 30 minutes earlier than planned on Public Days, depending on circumstances.

Venue: [Real (in-person) Exhibit] Makuhari Messe (Mihama-ku, Chiba City, Chiba Prefecture)
Exhibition Halls 1 to 11 / International Conference Hall / Event Hall
[Online Exhibit]
Official Site / Official Streaming / TGS Digital World / Steam Special Venue
Expected Number of Visitors: 250,000
Number of Exhibitors: 731 companies *As of July 4, 2024
Number of Exhibition Booths: 3,190 booths *As of July 4, 2024/Record-high number of booths
Official Website: https://tgs.cesa.or.jp/en4