〜Post-Show Report〜
The 69th International
Premium Incentive Show Spring 2024

Date:April 10th - 12th, 2024
Venue:Sunshine City Convention Center
https://www.premiumshow.jp
Organized by:

BUSINESS GUIDE-SHA,INC.

2-6-2 Kaminarimon, Taito-ku, Tokyo 111-0034
Tel +81-3-3847-9155 Fax +81-3-3847-9436
E-mail:premium@giftshow.co.jp

SHOW OUTLINE 1

NAME

The 69th International Premium Incentive Show Spring 2024

ORGANIZER

BUSINESS GUIDE-SHA, INC.
2-6-2 Kaminarimon, Taito-ku, TOKYO 111-0034 JAPANTEL: 03-3847-9155 FAX:03-3847-9436

OFFICIAL SUPPORT BY

Digital Signage Consortium / Japan Chain Stores Association / Japan Promotional
Marketing Institute Inc. / Japan Retailers Association / Japan Web Association /Manufactured Imports and Investment Promotion Organization /Mobile Content Forum / Tokyo Display Association

SPECIAL EVENTS

Special Seminar (Special Stage at 4F)
The 33rd Japan Planning Promotion Contest
Fandom Merch “OSHIKATSU” Corner
Sales Promotion Tools Contest
Sports/Entertainment Goods Contest
Sustainable Novelty Corner
Questionaries for Visitors

1

SHOW OUTLINE 2
DATE & TIME

April 10th(wed) / 11th(thu) / 12th(fri) , 2024
【10th - 11th, 10am - 6pm , 12th, 10am - 5pm】

PLACE
Sunshine City Convention Center【TOKYO, JAPAN】

NUMBER OF EXHIBITORSIPIS : 160 companies

NUMBER OF VISITORS
April 10thApril 11th
April 12thTotal

10,076
11,488
11,03032,594visitors

OPENING CEREMONYWith an opening ceremony held Entrance of 4F on April 10th, 2024, the curtain
went up on the 69th IPIS.
Guest of Honors

Mr. Tsutomu Higuchi, President, Manufactured Imports and Investment Promotion Organization.
Mr. Takeshi Akagi, Executive Director, Japan Retailers Association.
Mr. Seiya Ishiyama, Vice Chairman, Japan Event Produce Congress Association.
Mr. Junichi Shimbo, Senior Managing Director, Sunshine City Corporation.
Mr. Tsuyoshi Uchida, Secretary General, Japan Promotional Marketing Institute Inc.
Mr. Ryo Takamatsu, Department Manager, Career Consulting Co.,Ltd.
Ms. Hisae Haga, Chairman, Business Guide-Sha Inc.

Opening Declaration by the Organizer
Nobuyuki Haga, President, Business Guide-Sha Inc.
Ribbon-cut Ceremony
The Ribbon-cut ceremony is performed with all the attending guests andpresident of the Organizer, Business Guide-Sha, Inc.

2

VISITORS
Total number of visitors 32,594
Corporate End - User

35.8% vs. Total

Corporate End-User / Clientele
Government Official

Sales Promotion Agency / Dealer

28.2%

SP Agency
Event Planning
Department Store / Bulk-Sales Outlet
MarketingMedia

Supplier / Maker

22.1%

Printing House
Manufacture
Gift Premium Dealer
Wholesaler
Importer / Exporter

Retailer

Other

32.5%
3.3%

21.6%
4.5%
1.1%
0.5%
0.5%

11.3%
6.0%
3.8%
0.5%
0.5%

12.8%

Retail Shop
Mail Order
Hotel / Restaurant
Bridal House
CO-OP
Funeral Parlor

8.4%
2.1%
1.6%
0.5%
0.1%
0.1%

1.1%

Press
Other

0.7%
0.4%
Bridal House 0.5%
Hotel/Restaurant 1.6%

CO-OP 0.1%
Funeral Parlor 0.1%
Press0.7%
Other 0.4%

Mail Order 2.1%

Importer/Exporter 0.5%
Wholesaler 0.5%

Retail Shop
8.4%
Other1.1%

Gift Premium Dealer
3.8%

Corporate End-User/Clientele
32.5%

Retailer
12.8%

Manufacturer
6.0%

Supplier/Maker
22.1%
Printing House
11.3%

Media0.5%
Marketing 0.5%
Department-store/
Bulk-sales outlets 1.1%
Event Planning
4.5%

TOTAL
32,594

CorporateEnd-User
35.8%

Sales Promotion
Agency/Dealer
28.2%

GO oveffi rn
ci m
al en
3. t
3%

SP Agency
21.6%

3EXHIBITORS LISTThe 69th International Premium Incentive ShowSANWA SHIKO Co.,Ltd.

HIRAI SEIKODO CO.,LTD.

NAKAMURA Co.,Ltd.

TODAI CO.,LTD.

Activate Companies co.,LTD.

IN STYLE CO.,LTD.

NAKANITOEI CO.,LTD.

ADO CORPORATIONITANO SHIKOU INC.

Nakashoshiko. Co.,Ltd.

TOKISHOW CO.,LTD.

AIM CO.,LTD.

IWATARYO CO.,LTD.

NASTO CORPORATION Inc.

TOKYO MIRAI SOZAIAISHIN CO.,LTD.

Japan Industrial Design

NEXT INTERNATIONAL CO.,LTD.

TOKYO SEIKI CO.,LTD.

Ajouter un peu

Association/JIDANIIDA BUSSAN CO.,LTD.

Tomiyasu Metal Printing Co.,LTD.

A-LINK Services Co.,Ltd.

JAPAN SUSTAINABLE LABELS ASSOCIATIONNIKKO INTERNATIONAL CO.,LTD.

TONG SONG JAPANALIVE CO.,LTD.

JONISHI SANGYO CO.,LTD.

NISSEN SHOKO CO.,LTD.

TOYO STEEL CO.,LTD.

AMASAKI CO.,LTD.

JYOHOKU SHIKI KONPONIYODO INSATSU CO.,LTD.

TSUCHIYAMA PRINTING INC.

Amazon Gift Cards/UNIQUE POINT, Inc.

KaB DESIGN INC.

NOZAKI PAPER CO.,LTD.

TWENTY INC.

ARROW CO.,LTD.

KACHIBOSHI SANGYO CO.,LTD.

NUSH inc.

UsplayASAHI International CO.,LTD.

KAMBE CO.,LTD.

OMI CO.,LTD.

Vessel co.,ltd.

ASAHI YOU.US, LTD.

KAMI UCHU CO.,LTD.

OnePlanet Inc.

VOXPOP INC.

Asahi-kasei K.K.

KANDA PRINTING INDUSTRY CO.,LTD.

oolong design

WAKAYAMA CO.,LTD.

ASAKURA-SENPU CO.,LTD.

KANEYOSHI CO.,LTD.

PAPABUBBLE

WENZHOU CONLENE BAGS CO.,LTD.

ASAOH CO.,LTD.

KANMIDO CO.,LTD.

Planners

WENZHOU QIANGSHENG TRADE CO.,LTD.

ASUKA CO.,LTD.

KAYO PRINTING CO.,LTD.

Printshop Issakuya

Winas, Inc.

AUGUSTAKEYSTAR CO.,LTD.

Promo Co.,Ltd.

YAGI CO.,LTD.

BALIISM Japan Co.,Ltd.

Kitolab Co.,Ltd.

PROTECHYAGISEI CO.,LTD.

BE WAVE CO.,LTD.

KOA-SANGYO CO.,LTD.

Pure Leaf CO.,LTD.

YAMADA CO.,LTD.

CARDINAL CO.,LTD.

KOBE HASHIMAN CO.,LTD.

RAINBOW OFFICE SUPPORT CO.,LTD.

YAMASE KYOEI SHOTEN CO.,LTD.

CAREER CONSULTING CO.,LTD.

KOEI TRADE CO.,LTD.

Reach Will Corporation

YAMAX CO.,LTD.

CHUO PRINTING CO.,LTD.

Kokufu Printing CO.,LTD.

REALIZE CO.,LTD.

YAMAYOSHI PLASTIC INDUSTRY

CP JAPAN TRADING CO.,LTD.

Korea Accessories

ReP. f

YAMAZAKI CO.,LTD.

CREER CO.,LTD.

kotobukisyokai

RIGEN TRADING CO.,LTD.

YANOMAN CORPORATIONDAFFY Co.,Ltd.

KYOTO TANIGUCHI SHOYUDO CO.,LTD.

ROXY GmbH.

YOJO TAPEDAIICHI SHIRYO PRINTING CO.,LTD.

Life Egg Corporation

SABUHIROMORI INC.

YOKOCHU CO.,LTD.

DELICIOUS CANNED BREAD "PANKAN"

Lino Lino

SAN･O CO.,LTD.

YOKOYAMA Co.,Ltd.

DM KOKOKUSHA CO.,LTD.

Luxis Co.,Ltd.

Sankei Rubber

ZERO GAUGE CO.,LTD.

Dongguan City Xinming gift co.,ltd.

Maruhide Papersanodesign

DONGGUAN XINHUI ACCESSORIES CO.,LTD.

MARUJYU CO.,LTD.

SANYO Co.,Ltd.

D-WEBER inc.

MARUTOMISANGYO CORPORATIONSANYO PAPER CO.,LTD.

EIKOH CO.,LTD.

Masakiya Confectionery Co.,Ltd.

SANWA SHIKO Co.,Ltd.

EIWA PACKAGE INDUSTRY CO.,LTD.

Matonaka -make your video & get seen-SHIGEMITSU SHOJI CO.,LTD.

ENTOH & CO.,LTD.

MATSUI CORPORATION LTD.

SHIKISHIMA SANGYO CO.,LTD.

EST DESIGN Inc.

MATSUKAWA SANGYO CO.,LTD.

SHIMIZU SANGYO CO.,LTD.

EVERLESSMATSUSHIRO CO.,LTD.

SHIMONO SOSHOKU CO.,LTD.

FIRST RATE CORPORATION

m-corporation

SHIN NIPPON CALENDAR CO.,LTD.

FLUFFY HOUSE Co.,Ltd.

MEG Inc.

SHOYO JAPAN CO.,LTD.

GENCREATIVE INC.

MIC Group Corp.

SILKY・ACTGIFT PARTNERS CO.,LTD.

Millennium Entertainment, Inc.

SOUP Inc

GLITTERBAY PRODUCTS CO.,LTD.

MITOMO Japan.

SUGIYAMA KINZOKU CO.,LTD.

GLORY INTERNATIONAL CO.,LTD.

MONO FACTORY CO.,LTD.

SUNPROMPTGo Forward

NAGAI SHIGYO CORPORATION LTD.

Sustainable Department

GOODS FACTORY CO.,LTD.

NAGAKURA CO.,LTD.

SUZUKI-TOMMY CO.,LTD.

Greenfield Project Inc.

NAGAYANAGI CO.,LTD.

TAISEI CO.,LTD.

HANSOKUYA

NAKAMOTO SEISAKUSYO CO.,LTD.

TAKASUGI CO.,LTD.

4

NEW PRODUCTS CONTESTJUDGING CRITERIA
1. Outstanding design and production technology, and originality.
2. Functions in terms of the end-purpose of the product or excellence in ideas.
3. High quality standards.
4. Sufficiency of thought given to safety aspects.
5. New products not having been put on the market for more than 6 months.
JUDGESA final judgment was made on the basis of the judgment criteria above, taking into accountthe results of votes made by visiting professional buyers.
Mr. Goro Nitta
Dentsu Promotion Exe Inc.
Mr. Osamu Suzuki
Dentsu Promotion Exe Inc.
Mr. Nobuyuki Haga
Business Guide-Sha, Inc.

■■■■■■■■■ CONTEST RESULTS ■■■■■■■■■
Sports/Entertainment Goods Contest

RUNNER-UP

Product name: “Projector Ballpoint pen”
Reference price: 1,300 JPY
Company name: NEXT INTERNATIONAL CO.,LTD.

RUNNER-UP
Product name: “Clap UCHIWA”
Reference price: 800 JPY
Company name: Promo Co.,Ltd.

5

NEW PRODUCTS CONTEST
WINNER

Sales Promotion Tool Contest
Product name: “New Stand & Mobil Character ”
Reference price: price not determined

Company name: SILKY・ACTRUNNER-UP
Product name: “Compact Passport Case”
Reference price: discretionary priceCompany name: ADO CORPORATIONRUNNER-UP
Product name: “Portable 3 in 1 Wireless Charger”
Reference price: 5,000 JPY
Company name: NIKKO INTERNATIONAL CO.,LTD.

Special Jury Award
Product name: “Bag Clip”
Reference price: price not determined
Company name: KAMBE CO.,LTD.

Special Jury Award
Product name: “TOTE BAG -Local production for Local color- ”
Reference price: 3,850 JPY
Company name: CAREER CONSULTING CO.,LTD.

6

【PHOTOー①】

7

【PHOTOー②】

8

SURVEY (VISITORS)
Date : April 10th - 12th, 2024
Place : The 69th International Premium Incentive Showat Sunshine City Convention Center
Q1:Your department?

Q2:Your position?

Other3.2% Financial aﬀairs, Accounting
1.0%

General aﬀairs, PROﬀ-premises sales 3.4%
3.7%
Design, Development,
Production
3.9%

Other
5.8%

Sectionmanager
10.8%

Stock procurement,purchasing 6.5%

Manager/Director/
Execs
31.5%

Sales promotion, Planning

32.8%

Departmental manager

Surveys, Marketing

12.3%

8.2%

Management,
Company
work in general 11.1%

Chief clerk/
group-chief

Business, Sales
26.1%

15.4%

General company
employee,
white-collaremployee
24.2%

Q4:Any exhibitors or merchandises at the show with whom

Q3:Your aim in visiting the show?

you are considering doing business or buying?

No

Selection of sales
promotion tools

7.5%

Selection ofnew product

Yes
38.9%

ﬁnd new business partner
Entering the industry,gathering
information for productdevelopment
To negotiate business with theexhibiting company from which
invitation was sent

Will consider
53.6%

To attend seminars

051015202530

3540（％）

9

SURVEY (VISITORS)
Q5:In sales campaigns conducted by your company or your company's clients,how many diﬀerent genres of the premiums are most commonly used per campaign?

Q6:How your company's or your company's clients budget
the SP for this year (2024) compare to the last year (2023)?

Up 1 ~ 20%

1Down 1 ~ 20%

23 ~5Same as the lastﬁnancial year

6 ~9Up 20% or more
Down 20% or more

10010203040050 (%)

Q7:In sales promotions conducted by your company or by your company'sclients, which premiums among the ones used before were highly popular?

20304050 (%)

Q8:Which of the beneﬁts below is the clincher
when you purchase the premiums?

SafetyWriting-related items
Everyday items, household items

New materials, new technology
Topicality, fashionableness

Gift coupons, goods coupons, pre-paid cards

Ecology

Foods, foodstuﬀs
Trips, events

Superiority (special orders, originals)

Healing eﬀect
Function
DesignIdeas
domestic production
Price
Other

Leisure/sports items, toys and games

Clothing, clothing-related items
Game machines, game software
AV equipment, electrical appliances, clocks

PC-related merchandise
Expensive merchandise, cars
Mobile phone accessories
Cash, money
Other01051015202530035（％）

Q9:How many times have you visited this trade show?

First time (both as a companyand as an individual)First time (other coworkers havevisited before, but my ﬁrst time)3691215（％）

Q10:Among your hopes for your future sales promotions,which of the tactics below are most important to you?

Rapid and concrete results

Topicality, impact

2 timesComplementarity withbrand development

3 ~ 5 times

Periodic motivating of consumers

6 ~ 9 times

Approach to new customers

10 times or more

Retaining of existing customers0510152025 (%)

05101520253035 (%)

10INFORMATION

Information on the Coming Show

Return to →We would like

MAIL: premium@giftshow.co.jp
FAX : +81-3-3847-9436

booth(s) at the forthcoming 70th International Premium□ Incentive Show October 9-11, 2024 and send application on
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booth(s) at the forthcoming 71st International Premium.

□ Incentive Show April 16-18, 2025 and send application onContact Name
Company Name
Job Title

Division/Dept.

Phone

Fax

e-mailWebsite

Address
CityCountry/Post CodePlease return by mail or fax to :BUSINESS GUIDE-SHA, INC. International Premium Incentive Show Division
2-6-2 Kaminarimon, Taito-ku, Tokyo 111-0034 Japan<e-mail> premium@giftshow.co.jp<Fax> +81-3-3847-9436

Visit our web site at : <URL> https://www.premiumshow.jp