Your Healthcare Insights Partner in Japan and Asia

Key Features of Our Services
Through expertise with long experience and interdisciplinary approaches, we
provide research & actionable consulting to make an impact on your business

Close to 40 years experience in research & consulting
Interdisciplinary teams that synergize expertise acrosshealthcare / life science and high technology industries
Extensive human network covering industry, government
agencies, research institutions and healthcare providers
International network and experience across Asia
Thought leadership through seminars, study groups andpublications

Our Expertise across Industry Areas
Insight Generation through Broader Network and Holistic
Understanding of Customer/Market/Business
Advanced technology / IT
Healthcare / Life Science

Medical / Pharma

New drug development, Marketassessment, R&D strategy, Marketsizing, Sales Forecasting, Brand
Marketing, PLC management

Consumer Healthcare
and Welfare

Health, functional food, sickfood, nursing / welfare,insurance, childcare••••

Biotechnology/
Drug Discovery
Drug discovery modality,
genetic testing,regenerative medicine

Digital Media /Electronics
Internet business, mobile,
digital broadcasting, car AV,
digital contents, AI
broadband, robot

Medical/Healthcare &High technology / IT

Environment/
Energy/Automotive
Hydrogen society,infrastructure monitoring
Automobile, agriculture,
plant factory, smart gridAI drug discovery, Digital medicine, Electronic
medical record, medical cooperation, telemedicine,
Nursing robot, analytical equipment, Medical
information, wearable sensing

38 years experience
More than 70 experienced researchers
Broader Network from the government/Industry/Research Institutes/Medical Practitioners
Main clients: Major Companies in each area, Research Institutes, Universities, Government officesOur Network of Experts
We can leverage the experience, knowledge and expertise of experts in anumber of ways, for example market access, health economics study,scientific evaluations of an early phase research etc.

K. university

JPMA

MLIT

AMED
J. hospitalN. institute

MHLW

MEXT

METI

Our Network Across Asia
We can conduct Asia-multi-country studies through strong partnershipwith HOLDEN HEALTHCARE across the region

We support clients’ various business issues
Product/Portfolio
StrategyMarketlandscape
Explore UMN
Forecasting
Patient Jouney
Treatment
algorithm
Competitive
analysis
Go/No-Godecision
Clinical trial
design /endpoints
Licensingopportunity
assessment

Market AccessRegulatoryissues
Access toemerging
marketPricing &Reimbursement

Brand Marketing
Strategy

Product Life Cycle
Management

Corporate
Strategy

Segmentation /Targeting

KPI tracking

Positioning

Sales force
effectiveness

New Business
Opportunity
Assessments

Concept test
TPP
development
Competitive
analysis
Sales forecasting
Branding

HEOR

Key messages
development
Promotionmaterials
Brandcommitment

Optimizecommunication
channelCorporate
imagesRe-positioning
Expand targeting
Expandindication
Predict market
environmentchanges
Optimize
product
portfolio/TA
strategy

Customerroyalty

Assessment of
M&A,
collaborations

We support Clients dealing with their Business Issues throughdifferent phases of R&D – PLC in pharmaceuticals
Discovery Pre-clinicalObjectives/ issues

Decisionmaking/action

P1

P2aP2bP3

Opportunities Assessment
Market size/structure
Patient flow
Medical treatment status andflow
Prescription drivers andbarriers
unmet needs
Product X acceptability
Clinical Trial Design

Understand the MarketTreatment flow
Satisfaction level of existingtreatments
Rx drivers and barriers
Unmet needs
Market segment
Product X acceptability
Price sensitivity

Guide R&D

Marketing plan development

Prioritize projectSegmentation

Prioritize indication

Targeting

Develop TPP
Sales forecasting
Go / No-go decision
License-in decision

Positioning
Product concept
Refine sales forecasting

NDALaunch

Postlaunch

PatentExpiry

Product concept andcommunication
Test and fine-tune;• Positioning• Key message• Visual• Detail aid• Detailing story

KPI tracking
Product awarenessProduct usage
Positioning assessment
Message penetration
Success of targetingstrategyCompetitive situation

Brand development

PLC Management

Communication
strategy
Fine tune messages
and promotional
materials

Range of Research Methods
We cover all types of primary and secondary research methods

Primary Research
QuantitativeWeb survey
Face-to-faceTelephone
Postal mailPatient Record Form

Qualitative In-depth interview
 Focus Group Discussion
 Ethnography/Diary etc

SecondaryResearch Desktop Research

Respondents Types We Covered
In addition to healthcare professionals, patients, and consumers, we cover broad
stakeholders including academia, public offices, and industries

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Doctors Specialties Covered

Hard-to-reach patients covered••••Some examples include the follows but notlimited to:• Systemic lupus erythematosus• Multiple sclerosis• Parkinson's disease• Crohn's disease• Sjogren's disease• Behcet's syndrome• Ankylosing myelitis• Idiopathic interstitial pneumoniaa• Primary biliary cholangitis• Peritoneal dialysis... etc.

General medicine
Internal medicine
Respiratory
Gastroenterology
Cardiology
Pediatrics
Psychiatry
Neurology
Psychosomatic
medicine
Nephrology
Diabetology
Endocrinology
Hematology
Endocrinology
Geriatrics
Rheumatology
Allergy
Surgery
Orthopedic surgery
Plastic surgery•••••••••••••••

Neurosurgery
Cardiovascular surgeryRespiratory surgery
Gastroenterologicalsurgery
Pediatric surgery
Dermatology
Urology
Venerology
Proctology
Obstetrics
Gynecology
Ophthalmology
Oncology
ENTRadiology
ERAnesthesiology
Rehabilitation unit
Dentistry

Other Medical professionals•••••

Pharmacist
Lab technician
Radiology technician
IT system
Veterinary

For more information, request for proposals,
Contact us at:
global_rfq@seedplanning.co.jp