Dean Zikria - Bio
Dean has over 25 years of experience in launching and growing brands in the areas of: medical devices, OTC health/wellness
products, digital health apps, medical/pharmaceutical therapeutics, life science start-ups as well as Fortune 25 companies. Deanis the Founder & CEO of Mind Machine LLC, a strategic marketing and advertising agency in Silicon Valley. Before that role,
Dean was a business advisor where he counseled life science and CPG companies regarding commercialization, market research,messaging, fundraising, crafting partnerships, building teams and developing products. Dean currently sits on multiple Boards ofDirectors:••••

Tivic Health: (Independent BOD member) Public medical device company that just launched a bio-electric device toreduce sinus pain and congestion (Nasdaq: TIVC): https://tivichealth.com/clearup-sinus-relief/
AsthmaTek: (Chairman) A startup digital health company in the asthma space
Brev.Dev: (Chairman) Technology company developing a disruptive platform to aid developers
Mind Machine LLC: (Chairman) Marketing/Ad agency focused on MedTech industry

Dean is a member of the “Band of CEOs” – a peer group of about 50 MedTech chief executives who lead companies in the Bay
Area. Dean is also a member of “The Alliance of CEOs” - a Northern California CEO group with over 250 members in multipleindustries.
Previously, Dean was the Chief Commercial Officer at Intuity Medical Inc., a Silicon Valley MedTech company launching ahighly disruptive glucose meter in the diabetes industry. Dean was also the CEO and a board member at Spirosure, Inc. He led
the company and secured $30 million in funding over 2.5 years to bring Spirosure’s asthma digital products to market. Spirosure’sfirst medical device and app was launched in Europe, from its Zurich/European headquarters, in September of 2017. Spirosure
was acquired by Caire Diagnostics in 2020.
Prior to his CEO role in Silicon Valley, Dean was the Head of Global Marketing for Johnson & Johnson’s Animas Corporation
within J&J’s Medical Device & Diagnostics Division, where he was a member of the Management Board / Leadership Team andthe leader of the brand’s strategy and execution. Animas achieved record revenues of over $200M during Dean’s tenure as wellas the highest profits up to that date.
Earlier in his J&J tenure, Dean was the Worldwide Director of Global Strategic Marketing for the Diabetes Care Franchise. Thisrole included the leadership of all commercialization for J&J’s premier diabetes digital health brand – OneTouch Reveal(currently available on the app stores for both IOS and Android). Dean and his team launched the OneTouch Reveal brand in
multiple countries.
Dean spent seven years at Pfizer Pharmaceuticals, where he held multiple positions. Dean’s last position at Pfizer was the Headof Strategic Planning and Business Development within the Specialty Pharmaceuticals Division (North America), a business withover $5 Billion in annual revenues. His leadership covered such brands as Enbrel and Zyvox. Just prior to this position, Dean
was the Head of Strategy, Marketing and Sales while sitting on the management board for Pfizer’s U.S. Cardiovascular Unit, adivision with over $7 Billion in annual revenues – selling Lipitor and other cardiovascular and diabetes products. While at thisdivision, Dean also helped lead sales districts that were testing new sales approaches with HCPs. In addition, Dean worked on
the commercialization of other brands while at Pfizer, such as: Zyrtec, Zoloft, Neurontin, Norvasc and Zithromax.
Prior to Pfizer, Dean was the Vice President of Strategy and Business Development for McKesson's market leading healthcare
software subsidiary in Atlanta, Georgia, where he developed strategy and worked on business development deals for over adozen business units selling to hospitals, clinics and physician offices.
Before his work in large multinational corporations, Dean had experiences with a bio-pharmaceutical start-up, medical researchat Columbia University, Accenture in New York City and Deloitte Consulting's Braxton Healthcare Strategy Practice in SanFrancisco. Dean has been a speaker and panelist at multiple conferences on various subjects, such as commercialization, foreign
partnerships, fundraising and launching/growing brands.
Also, through his early work in medical research & technology as a biologist, including work at Dr. Mehmet Oz’s lab atColumbia University, Dean has been granted four U.S. patents – as a sole inventor or co-inventor. Dean attended Rutgers
University where he received a BS in Biology and an MBA in Strategic Management while being a member of the varsity footballteam (defensive back). Dean and his wife, Dana, have three children and live in Danville, California.