SD ASSOCIATION SIGNS COLLABORATION AGREEMENTWITH TRANSFERJET CONSORTIUM
Liaison Will Expand Contactless Communication Choices for SD Memory Card Users
SAN RAMON, Calif. – March 25, 2014 – The SD Association (SDA), a global ecosystem of companies setting
industry-leading memory card standards, and TransferJet Consortium, the international group developing
industrial standards of close proximity, high-speed data transmission wireless technology, today announced
an agreement to collaborate and enable fast and contactless transfer of very large files stored on SDmemory cards.
SD memory card standards provide massive storage capacities capable of supporting memory-hungry
picture and high-definition video files, including 4K and even 8k video, in the world’s leading removable
memory form factor. TransferJet is a good option to wirelessly extract such large files stored on a SD
memory card in the shortest possible time, including between portable devices like smartphones andtablets. The SDA and TransferJet Consortium will jointly market the storage and transfer of digital files withSD memory cards and TransferJet technology.
"TransferJet technology can transfer mass volume of digital data in a short time compared to other wirelesstechnologies,” said Brian Kumagai, president of the SD Association. "Consumers and targeted industries
alike will benefit from the complementary value and global availability of massive storage capacities of SD
memory cards and massive transfer rates of TransferJet technology transferring between the SD memory
card and the devices. This agreement aligns with SDA’s advances in supporting Ultra High Definition Videoand other emerging storage demands and opening new markets for SD standards.”
SD memory card standards and TransferJet technology are found in consumers’ cameras, printers, laptops,tablets, smartphones and more devices around the world. Industry verticals with massive data demands
will directly benefit from transferring data quickly and securely between SD memory cards and otherdevices with TransferJet technology.
"TransferJet technology’s focus on high-speed transfer of very large data files wirelessly is a clear benefit tousers of high-capacity SD memory cards. Consumers can easily transfer high-quality photos and videos fromtheir cameras or smartphones quickly, and industrial users can rely on data integrity and security for data
storage and transfer,” said Mr. Hiroyuki Matsumura, chair of TransferJet Consortium. “Marketing the twostandards’ synergies jointly will help more users understand how easy and fast data can be transferred for
personal or professional applications.”
TransferJet Consortium
The TransferJet Consortium was established in 2008 by a group of international companies with thecommon goal of creating large variety of the application of TransferJet technology. The consortium focuseson the development of specifications, compliance testing processes and tools, as well as conduct marketing
activities to promote the TransferJet concept, technology, applications and services. The TransferJet- more -SD ASSOCIATION AND TRANSFERJET CONSORTIUM SIGN COLLABORATIONAGREEMENT
specifications are also registered as ISO/IEC 17568. Additional information is available from:www.transferjet.org.
TransferJet regular typeface and TransferJet logos are trademarks licensed by TransferJet Consortium.
SD Association
The SD Association is a global ecosystem of more than 1,000 technology companies charged with settinginteroperable SD standards. The Association encourages the development of consumer electronic, wirelesscommunication, digital imaging and networking products that utilize market-leading SD technology. The SD
standard is the number one choice for consumers and has earned more than 80 percent of the memory
card market with its reliable interoperability and its easy-to-use format. Today, mobile phones, Blu-rayplayers, HDTVs, audio players, automotive multimedia systems, handheld PCs, digital cameras and digital
video cameras feature SD interoperability. For more information about SDA or to join, please visit theAssociation’s website, www.sdcard.org.
Media Contacts
Alisa Pfeil
SD Association
1.925.275.6670
media@sdcard.org
TransferJet Consortium
81.3.6748.4021
tjc-pr@members.transferjet.org###

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