Sustainability

Sustainability▶Coexistence with Local Communities

Revitalization of Local Areaswith Our Stores at the Core
Background
Japanʼs population, while continuing to shrink and age, isincreasingly concentrated in urban areas, leaving the non-urban
societies to face the challenge of boosting their attractivenessand revitalizing the regions. Meanwhile, the changes in work
styles due to the COVID-19 pandemic are giving rise to the needs
for integration of work and home life, and a growing interest inmigration to rural areas. These trends are urging companies to work
to revitalize rural areas, in addition to urban areas.

Goals (commitments)
Together with local communities, governments, NGOs, and NPOs,
we will use our stores as a base to contribute to the creation ofsustainable communities that draws on local assets. We will also
identify the charm and attractions of each area and make themwidely known, so as to offer exciting new experience to its visitors.

Developing local areas with our stores at the core
The Groupʼs business model has been to boost theattractiveness of the whole area surrounding our stores, withthe store acting as a hub for the growth of our business and thelocal area. The model has its roots in the development projectof shops in the neighborhood of the Daimaru Kobe store in
the Former Foreign Settlement in Kobe, which succeeded
in invigorating the whole area. Building on the know-how
gained, we are working to enhance the attractiveness of otherlocal areas and contribute to the local communities.
In November 2020, Parco opened Shinsaibashi PARCO in
Shinsaibashi area, Osaka and BINO Sakae in Sakae area, Nagoyacity. Shinsaibashi PARCO has since become a new landmark ofShinsaibashi area alongside the main building of the Daimaru
Shinsaibashi store, which was reopened after renovation in
2019. The two facilities leverage each otherʼs strengths to offer
more than just shopping of goods but new values, services, andexperiences to a variety of customers who come to Shinsaibashi,and draw new crowd to the area. BINO Sakae is living up to its
keyword “Bi (ʻbeautyʼ in Japanese),” which are the initial lettersof BINO, by offering shoppers a choice of goods to make theirlife rich and beautiful, and contributes to improving shopper
circulation around Sakae area and enhancing the attractivenessof the area as a whole.

Coexistencewith local
communities

Targets/ KPIs for FY2023●Engage in local development projects that draw on the culture, history,

and other features of each area to enhance its attractiveness andcontribute to invigorating the area
●Adopt CSV (for sustainability) across the stores●Promote regional revitalization in collaboration with local governments,
educational institutions, NGOs, and NPOs
●Promote regional revitalization by driving local production for local
consumption (chisan-chisho) and identifying and publicizing things
unique to each locality (All stores engage in community collaboration)

Major actions in FY2020●Development of areas around newly opened Shinsaibashi PARCO andBINO Sakae●Sales support to local firms and local producers affected by COVID-19●Web-based promotion of chisan-chisho●Regional revitalization efforts using “BOOSTER, a crowdfunding
platform operated by Parco”●Conclusion of industry-academia collaboration agreement between
Parco and Showa Womenʼs University“Think LOCAL”–a web-based project forcoexistence with local communities
The Groupʼs network of stores spans across the country.
Making the most of this advantage, the Group is playing its
part in revitalizing the regions in which it has stores by carrying
more goods unique to each location and driving the “chisanchisho” initiative of local production for local consumption.
As part of its sustainability actions, Daimaru Matsuzakaya
Department Stores is engaged in “Think LOCAL” project togive a thought to local issues and provide support toward theirsolutions. In September 2020, the company ran the “Letʼs Buy,
Eat, and Be a Part! Campaign” consisted of online sales of local
specialties from around the country and a digital charity box
through which donations go to NPOs in areas where the storesare located. The campaignʼs “The Best of Japan Delivered toYour Door Local Food Mart” selling online appetizing local
specialty foods and recommended delicacies from where ourstores are located and the online fund-raising for local NPOs
were carried out to support the local companies, facilities, andorganizations hit by the COVID-19 crisis.
We will continue pouring our efforts into online sales andwork in harmony with local areas around each of our store
locations.

For the town, for the people.
Be a place where thoughts meet thoughts

BINO Sakae

Integrated Report 202163