Final Report

April 2024, JapanISM JAPAN’S SUCCESS STORY CONTINUES WITH
OVER 55,000 VISITORSThe 2nd ISM Japan was a resounding success with over 55,000visitors joining leading global manufacturers and distributors tomake ISM Japan a true hub for the sweets and snacks industry inEast Asia.
Tokyo, Japan - April 14, 2024 - ISM Japan 2024, the only dedicated trade fair for
sweets and snacks in East Asia, concluded on Friday, and showcased a remarkable
array of innovative products and industry trends. Held at Tokyo Big Sight from April
10 to April 12, 2024, ISM Japan 2024 witnessed an impressive turnout of exhibitors
and visitors from not only Japan and East Asia, but all around the world.
The event was held concurrently with 7 other leading food and beverage trade fairs— Anuga Select Japan, Desert Sweets & Bakery Festival, FABEX, Food & Drink OEM
Expo, Future Rice Fair, Premium Food Show, and ProWine Tokyo.
With a total of 932 exhibitors from across the globe participating in all 8 partner
fairs, ISM Japan 2024 provided a comprehensive platform for companies to present
their latest products, technologies, and solutions. From traditional chocolates andconfectioneries to cutting-edge snacks, the event offered a diverse range ofofferings to meet the evolving demands of consumers in Japan and East Asia.
The bustling halls of the Tokyo Big Sight welcomed a total of 55,214 visitors during
the course of ISM Japan 2024. This significant attendance reaffirms the event's
status as a key meeting point for professionals within the East Asian sweets andsnacks industry, fostering valuable networking opportunities.
One of the highlights of ISM Japan 2024 was the prestigious ISM Japan Innovation
Awards, recognizing outstanding contributions to product innovation within thesweets and snacks sector. This year, the accolade was bestowed upon Smith &Sinclair who showcased their sweet Boozy Brunch Jams containing alcohol andGottfried Wicklein GmbH & Co. KG for their Mug-Buddies gingerbread cookies. Bothof these products pushed the boundaries of creativity and taste.
The trade fair also featured an exciting lineup of seminars primarily targeted atproviding international companies valuable information for entering the Japanesemarket as well as seminars on emerging consumer trends.
Looking ahead, Koelnmesse is pleased to announce the dates for ISM Japan 2025,
which will take place at Tokyo Big Sight from April 15 to April 17, 2025. Building
upon the success of its predecessors, ISM Japan 2025 promises to continue its
tradition of excellence, providing a platform for industry leaders, innovators, andenthusiasts to converge and explore the latest trends and developments in thesweets and snacks market. In addition it will look to further the synergies with its
partner fairs – creating Japan’s leading, clearly segmented food and beverage
trade fair.

Your contact:
Brent OlianEmail:olian@koelnmesse.jp
DID:+81 3 5357 1280
Koelnmesse Co., Ltd.
11F 3-5-2 Kojimachi,
Chiyoda-ku, Tokyo, JAPAN
102-0083
Tel. + 81 3 5357 1280
Fax + 81 3 579 377 71
www.koelnmesse.jp

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For more information about ISM Japan and updates regarding ISM Japan 2025,
please visit ismjapan.com
ISM Japan 2024 and partner fairs in numbers:

932 Exhibitors
55,214 visitors
Over 90% international exhibitors in the sweets and snacks segment###About ISM JapanISM Japan is the first dedicated showcase for the sweets and snacks industry in EastAsia. The next edition will take place from 15 to 17 April 2025 at Tokyo Big Sight. The
event will feature manufacturers, producers, wholesalers, distributors, importers,exporters, brokers, and OEM private labels of the following: sweets andconfectionery, salted snacks, baked snacks, specialty snacks, frozen snacks and raw
ingredients.
About ISM
ISM is the world’s largest trade fair for sweets and snacks. Yearly, more than 1,600
exhibitors from 76 countries and around 38,000 visitors come to ISM. The world's
leading trade fair for sweets and snacks brings together all internationally relevantmarket participants from industry and trade on this scale and is one of mostimportant business hubs, export drivers and innovation platforms for theconfectionery industry. A successful combination between impulses and innovations,
exciting networking, first-class exhibitors, and competent visitors forms an offer thatis unique around the globe. Heart and soul: In conjunction with ProSweets Cologne,
the international supplier trade fair for the sweets and snacks industry, ISM
represents the entire industrial value chain.
Koelnmesse — Global Competence in Food and FoodTec
Koelnmesse is an international leader in organising food fairs and events regarding
food and beverage processing. Trade fairs such as Anuga, ISM and Anuga FoodTec inCologne, Germany are established world leaders. Furthermore, Koelnmesse organises
food trade fairs in growth markets around the globe, for example, in Brazil, China,Colombia, India, Japan, Thailand and the United Arab Emirates, which have different
focuses and contents.
These global activities enable Koelnmesse to offer customers a network of events,
which in turn grant access to different markets and thus create a basis forsustainable and stable international business.

For more information visit https://www.ismjapan.com/fair/global-competence-infood/.
Upcoming ISM events
ISM Middle East — The heart of sweets and snacks in the Middle East
24.-26.09.2024, Dubai, United Arab Emirates
ISM Cologne — The world’s largest trade fair for sweets and snacks
02.–05.02.2025, Cologne, Germany
Note for editorial offices
If you have published this document, please send us a link to the article.
Follow ISM Japan on social media
Facebook:
https://www.facebook.com/ismjapan.tokyo
Instagram:
https://www.instagram.com/ismjapan.tokyo
LinkedIn:
https://www.linkedin.com/company/ismjapan
Your contact
Brent Olian (Mr)
Project Manager
Koelnmesse Co., Ltd.
11F 3-5-2 Kojimachi, Chiyoda-ku,
Tokyo, JAPAN 102-0083
Tel. + 81 3 5357 1280
olian@koelnmesse.jp
www.koelnmesse.jp

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