法政大学

学科 design case study

石川 将也

2024. 4.26（ 金 ）design andMasaya Ishikawa
graphic designer
researcher

cognition
デザインと 認知design andcognition

design andvisual

cognition

design andvisual
why ?

cognition

石川 将也

design and

Masaya Ishikawa
graphic designer
researcher

cognition

design and石川 将也

Masaya Ishikawa
graphic designer
researcher

cognition

KEIO SFC Masahiko Sato lab

00 - 04

EUPHRATES

independent

06 - 19

20 -ピタゴラ装置 , factory of dream, Layers Act , 開け箱

design and石川 将也

Masaya Ishikawa
graphic designer
researcher

cognition

KEIO SFC Masahiko Sato lab00 - 04

EUPHRATES

independent

06 - 19

20 -作り方 を 作る

研究 から 表現 へ（ 慶応大学佐藤研 ）

研究活動

実験・試作

・輪読・・・課題

工場「動 」 面白

発見

・電球工場
・工場見学
工場

何・

面白・紙工場
・工場

・四角行

仮説

動投・四角行 （2021）

・DNP

工場

・Factory of Dream・Factory of Tomorrow

・仮想工場

？

社会

通・歌

・針金捨象

・

abstract

歌型

歌

・

作

関、

工場

工程

存在

（＝ 普遍的 要素）

石川 将也＋阿部 舜

Layers Act

21_21 DESIGN SIGHT 企画展 「 Audio Architecture ：音のアーキテクチャ 展 」
Photo : Atsushi Nakamichi（ Nacása & Partners Inc. ）Layers Act
手法

表現開発

platform

生。

Layers Act
手法

表現

開発

生

platform
初生

手法
見。
発展、。

Layers Act
手法

表現

開発

生

platform
初生

手法
見。
発展

originality、。

Layers Act
手法

表現

開発

生

platform
初生

。

手法
見

発展、。

originality
ex. ピタゴラ装 置

手法

発展？

Layers Act
手法

表現

開発

生

platform
初生

Layers Act は、展覧会後も新しい模様を発見している。

。

手法
見

発展、。

originality
ex. ピタゴラ装 置

手法

発展？

私の 研究 テーマ

・工場・物性科学

仮想工場、工場 song etc...
光、・認知心理学（ 視覚認知 ）・

技術史

Layers Act

石川 将也

design and

Masaya Ishikawa
graphic designer
researcher

cognition

石川 将也

design andMasaya Ishikawa
graphic designer
researcher

cognition

石川 将也

Masaya Ishikawa
graphic designer
researcher

design andback &forthcognition

石川 将也

Masaya Ishikawa
graphic designer
researcher

design andback &forthcognitionwhy ?

to explain ...

mini

Optical Illusion workshop

mini

Optical Illusion workshop 1

10 yen coin × 2

experiment sheet

mini

Optical Illusion workshop 1“size”

We know that the two coins are the same,
yet they appear to bedifferent sizes.

Ebbinghaus illusion, 1901

Optical Illusion

Optical Illusion
Sometimes the reality we perceive with oureyes is different from the real world.

Optical Illusion
Sometimes the reality we perceive with oureyes is different from the real world.
Knowing how
the eye works isvery importantfor graphicdesigners.

HugeProblem

mini

Optical Illusion workshop

small grey paper2“color”

experiment sheet

There are individual differences in theperception of optical illusions.

mini

Optical Illusion workshop

Smartphone,PC, TV, Tablet
Screens2“color”

We humans havemade use of optical illusions
and created useful things.

mini

Optical Illusion workshop

3 “shape”

Overlapping checkerboard rotary illusion
重ね市松回転錯視

Usui + Ishikawa + Taya, 2023

mini

Optical Illusion workshop

3 “shape”

Kanizza, 1955

Completion

Humans can supplement missing
information.

However, the completed representation canbe different from the real world.

Kanizza, 1955

Completion

Humans can supplement missing
information.

However, the completed representation canbe different from the real world.

Completion

Humans can supplement missinginformation.

However, the completed representation canbe different from the real world.

Completion

Humans can supplement missing
information.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canEテレ2355
be different from the real world.

「そうとしかみえない」

Maybe we can make use of cognitive scienceand create new ways to design（= creative method）.

design andcognition
Maybe we can make use of cognitive scienceand create new ways to design（= creative method）.

A new expression
might tell us
something newabout the eye andthe brain.

design andcognition

Maybe we can make use of cognitive scienceand create new ways to design（= creative method）.

my activity
A new expression
might tell us
something newabout the eye andthe brain.

design andback &forthcognition

Maybe we can make use of cognitive scienceand create new ways to design（= creative method）.

design andvisual
aimof myclasscognition

design is a skill & technique to convey information.

The most important thing is to have passion for good communication.

design andvisualaimof myclasscognition

design is a skill & technique to convey information.

The most important thing is to have passion for good communication.

design andvisualcognition

There is always cognitive science behinddesign and communication.
A important knowledge to live in our modern society(ﬁlled by media communication & media consumption).

design is a skill & technique to convey information.

The most important thing is to have passion for good communication.

design andexercise & assignmentvisualcognition

lectureThere is always cognitive science behinddesign and communication.
A important knowledge to live in our modern society(ﬁlled by media communication & media consumption).

「表現のプラットフォーム」の番組化

① 面白
自分

「表現」について

中

取 込

現象

見。
感生

表象考

自分

中欲。

、

生

認知起

② 技術（考platform追求）

制約、手法

「新発見」

手法、初積

前進

「上」

見重？

時、変？

景色

作品

originality。
。

「表現」について

Perception is reality.
Reality is not reality.
Paul rand / 1991
Human does not create.
We discover and start from there.
Antoni Gaudi
Nothing is invented, for it's written in nature first.

Freedom is not the mother of creativity.
Constraints are.
create yours.

法政大学

学科 design case study

石川 将也

2024. 4.26（ 金 ）design andMasaya Ishikawa
graphic designer
researcher

cognition
デザインと 認知