Press release

No. 1 / April 2021, Tokyo#ISMJAPAN

ISM to launch Japan edition in 2022
ISM, the world's largest trade fair for sweets and snacks,
will make its Asian debut in Tokyo, Japan – The Heart of
East Asia. Branded as ISM Japan, the sweets and snacks
showcase will take place at Tokyo Big Sight from 13 to 15
April 2022, serving as the go-to information,communications and networking hub for the industry in
the region
ISM Japan is the first dedicated showcase for the sweets and snacks industry in Asiaand is modelled after the world’s largest trade fair for sweets and snacks – ISM
Cologne. This inaugural event, which is expected to be represented by over 200
brands, is part of Koelnmesse’s global leadership in the Sweets and Snacks industry
as well as the Food and Beverage industry.
ISM Japan is a natural extension of the existing F&B segments at Wine & Gourmet
Japan as well as established food fairs organised by the Japan Food Journal - FABEX,
Dessert Sweets & Bakery Festival, Food & Drink OEM Matching Expo, Noodle Industry
Fair and the Premium Food Show. This will bring about greater synergy between theevents and offer a wider range of products to all trade visitors. These 7 food showsunder one roof will be a gastronomical experience not to be missed!
Some of the key factors that prompted ISM’s entry into Japan include a forecasted
6.2% annual growth of the Asia-Pacific Confectionery market from 2020 to 2025,
Japan being the sixth largest confectionary market in the world, and a nation-widegrowing demand for quality and innovative sweets and snack products. Furthermore,
the establishment of Free Trade Agreements with the European Union and theUnited States of America makes it even more attractive for overseas food products
to enter the market now.
“ISM Japan will definitely be a great platform for the sweets and confectionery
producers targeting the Japanese and East Asian markets which has high demandfor quality products. I am confident that our partnership with Koelnmesse will
become even stronger in addition to our existing collaboration between FABEX andWine & Gourmet Japan,” said Mr. Katsunori Hirayama, Vice President of the Japan
Food Journal.

ISM Japan
13.04. - 15.04.2022
www.ismjapan.com

Your contact:

Rena BayTel.

+65 6500 6707
e-mailrena.bay@koelnmesse.com.sg
Koelnmesse Pte Ltd
152 Beach Road
#25-05 Gateway East
Singapore 189721
Tel. +65 6500 6700
www.koelnmesse.com.sg

“This is an area that we see huge potential growth in, especially with the strategic
partnership with Japan Food Journal – who has been in the market for over 20years, expanding their show year-on-year. 2021 is a year of recovery, and 2022 will
be an opportune time for all global trade fairs to restart with countries’ borders
opening progressively. We are confident to bring about added value to the industry
with this new launch event in Japan,” commented Mathias Kuepper, Managing
Director of Koelnmesse Singapore.
ISM Japan, together with its 6 partner fairs, aims to attract over 1,000 exhibitorsand close to 80,000 trade visitors from Asia and East Asia.
ISM Japan will be held from 13 to 15 April 2022. For more information on theevent, visit www.ismjapan.com.
###Page2/4About ISM JapanISM Japan is the first dedicated showcase for the sweets and snacks industry in East
Asia. The inaugural edition will take place from 13 to 15 April 2022, at Tokyo Big
Sight. The event will feature manufacturers, producers, wholesalers, distributors,importers, exporters, brokers, and OEM private labels of the following: sweets andconfectionery, salted snacks, baked snacks, specialty snacks, frozen snacks, andraw ingredients. Two featured zones include the Specialty Market Zone – presenting
free-from, organic, halal and functional products, and the Technology Zone –spotlighting the latest processing and packaging technologies for sweets and snacks.
About ISM
ISM is the world’s largest trade fair for sweets and snacks. Yearly, more than 1.600
exhibitors from 76 countries and around 38.000 visitors come to ISM. The world'sleading trade fair for sweets and snacks brings together all internationally relevantmarket participants from industry and trade on this scale and is one of mostimportant business hubs, export drivers and innovation platforms for theconfectionery industry. A successful combination between impulses andinnovations, exciting networking, first-class exhibitors, and competent visitors
forms an offer that is unique around the globe. Heart and soul: In conjunction withProSweets Cologne, the international supplier trade fair for the sweets and snacksindustry, ISM represents the entire industrial value chain.
The 51st edition of ISM is scheduled to take place from 30 January to 2 February
2022.
Koelnmesse - Global Competence in Food and FoodTec
Koelnmesse is an international leader in organising food fairs and events regarding
food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec
are established world leaders. Koelnmesse not only organises food and foodtechnology trade fairs in Cologne, Germany, but also in further growth markets
around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan,
Thailand and the United Arab Emirates, which have different focuses and contents.
These global activities enable us to offer our customers a network of events, which
in turn grant access to different markets and thus create a basis for sustainable andstable international business.
Further Information is available at: https://www.ism-cologne.com/fair/industrytrade-fairs
The next events
Wine & Gourmet Japan - International Wine, Beer, Spirits, Gourmet Food and Bar
Exhibition & Conference, Tokyo 21.04. - 23.04.2021
ANUFOOD China - The leading food & beverage exhibition for Southern China,
Shenzhen 21.04. - 23.04.2021
Alimentec - The International Food, Beverage and Hospitality Trade Fair, Bogotá
08.06. - 11.06.2021

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ISM Japan in the Social Web:https://www.facebook.com/ismjapan.tokyo
https://www.instagram.com/ismjapan.tokyo
https://www.linkedin.com/company/ismjapan
Your contact:
Rena BayMarketing Communications Manager
Koelnmesse Pte Ltd152 Beach Road
#25-05 Gateway EastSingapore 189721
Tel +65 6500 6707
rena.bay@koelnmesse.com.sg
www.koelnmesse.com.sg