Black Pumas Partner with Guitar Center to Celebrate Guitar-A-Thon 2022
Guitar Center revisits twice-yearly guitar sales event with exclusive deals for musicians of all ages andskill levels.
Westlake Village, CA (April 14, 2022) – Guitar Center announces Spring Guitar-A-Thon 2022, thecompany’s iconic guitar event where musicians, from beginner to professional, can find exclusive deals
on the latest guitars, amps, gear, and accessories online and in stores nationwide from now throughMay 4. Guitarists can also expect great deals on repairs as well as a special deal on rentals.
In celebration of the greatest guitar sale on earth, Guitar Center has partnered with Eric Burton andAdrian Quesada of the Black Pumas. The six-time GRAMMY® Award-nominated musicians tell theirunique story about how two “rhythm players” found an unintentionally retro sound. As the face of thisyear’s Guitar-A-Thon, the Black Pumas will be featured in the retailer’s television spots and online
videos, reflecting on their love for music and hopes that their guitar-forward retro-soul music will inspire
people of all ages to pick up the instrument.
In an interview with Guitar Center, Burton recalls his natural fascination with the guitar: “The guitar is a
big inspiration for me. I was attracted to the guitar at an early age, eight or nine. I used to play the violin,
and I have some history with strings in general, but the guitar is just pretty much the most accessibleinstrument. Learning to play the instrument is immediate.”
Quesada reflects on how the guitar gave him confidence as a kid: “When I was growing up, I was anintrovert (still am in many ways) and often kept to myself. The guitar was a good way to find my voice
when I was young. It was a way to express myself when I couldn’t any other way.”
Both Burton and Quesada’s passion for playing the guitar goes beyond the instrument itself, as they
“hope to break down cultural and social barriers” when they play their songs for their fans. Burton evensaid that he “would like for people to walk away from our shows knowing that they are worthy of being
where – exactly where they were.” Watch the Black Pumas’ and Guitar Center’s new Guitar-A-Thonlongform video here.
During the retailer’s Spring Guitar-A-Thon, inspired musicians will find special offerings from top
manufacturers such as Breedlove, Fender, Gibson, Jackson, Martin, PRS, Sterling by Music Man, Taylorand more. These instruments sit alongside great deals on vintage and used gear and the full power ofGuitar Center’s multi-channel “endless aisle,” which gives customers the ability to combine in-store,
online and phone options to purchase music equipment from anywhere at any time.
Also, during the sale, any musician bringing in a guitar for a GC Repairs Platinum Setup will receive
complimentary D’Addario premium replacement strings – either XS (electric/acoustic) or NYXL (bass)
strings – as part of the guitar tune-up. Additionally, GC Rentals customers can save 15 percent on any
lighting package rental during the sale.

“For over fifty years, Guitar Center has been committed to giving musicians access to the best gear atvarious price points to help them find their sound, and Guitar-A-Thon is a great opportunity to pick up aguitar, bass or recording equipment and try something new,” said Jeannine D’Addario, SVP, Chief
Marketing & Communications Officer at Guitar Center. “From emerging to experienced, any musician
that comes into a Guitar Center store will have the unique opportunity to get hands-on with the mostdesirable guitars and receive expert advice from Guitar Center’s knowledgeable sales associates. Guitar
Center also provides tons of helpful resources for musicians, such as lessons, rentals, repairs,instructional videos and so much more.”
For more information, visit GuitarCenter.com or Guitar Center on Facebook, Twitter, Instagram andYouTube.
###About Guitar Center:
Guitar Center is a leading retailer of musical instruments, lessons, repairs and rentals in the U.S. With
nearly 300 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Centerhas helped people make music for more than 50 years. Guitar Center also provides customers withvarious musician-based services, including Guitar Center Lessons, where musicians of all ages and skill
levels can learn to play a variety of instruments in many music genres; GC Repairs, an on-site
maintenance and repairs service; and GC Rentals, a program offering easy rentals of instruments andother sound reinforcement gear. Additionally, Guitar Center’s sister brands include Music & Arts, which
operates more than 200 stores specializing in band & orchestral instruments for sale and rental, serving
teachers, band directors, college professors and students, and Musician’s Friend, a leading direct
marketer of musical instruments in the United States. For more information about Guitar Center, please
visit www.guitarcenter.com.
FOR MORE INFORMATION PLEASE CONTACT:Clyne Media | 615.662.1616 | pr@clynemedia.com
Guitar Center | 818.735.8800 | media@guitarcenter.com
Edelman | GuitarCenter@edelman.com