慶應義塾大学 GIC 2024 自然科学特論 Ⅰ

石川 将也

2024. 4.10（ 水 ）design and

Masaya Ishikawa

田谷 修一郎Shuichiro Tayacognition
01 introduction

design andcognition

design andvisual

cognition

design andvisual
why ?

cognition

石川 将也

design and

Masaya Ishikawa

田谷 修一郎Shuichiro Tayacognition

石川 将也

design and

Masaya Ishikawa
graphic designer
researcher

cognition

design and石川 将也

Masaya Ishikawa
graphic designer
researcher

cognition

KEIO SFC Masahiko Sato lab

00 - 04

EUPHRATES

independent

06 - 19

20 -Pitagora Souchi, ISSEY CANVAS, #hellobaobao

design and石川 将也

Masaya Ishikawa
graphic designer
researcher

cognition

KEIO SFC Masahiko Sato lab

00 - 04

EUPHRATES

independent

06 - 19

20 -Creative Director:

Masahiko Sato
Design:Masaya Ishikawa

石川 将也

design and

Masaya Ishikawa
graphic designer
researcher

cognition

石川 将也

design and

Masaya Ishikawa
graphic designer
researcher

cognition

石川 将也

Masaya Ishikawa
graphic designer
researcher

design andback &
forth

cognition

石川 将也

Masaya Ishikawa
graphic designer
researcher

design andback &
forth

cognitionwhy ?

to explain ...

mini

Optical Illusion workshop

mini

Optical Illusion workshop 1

10 yen coin × 2

experiment sheet

mini

Optical Illusion workshop 1“size”

We know that the two coins are the same,
yet they appear to bedifferent sizes.

Ebbinghaus illusion, 1901

Optical Illusion

Optical Illusion
Sometimes the reality we perceive with oureyes is different from the real world.

Optical Illusion
Sometimes the reality we perceive with oureyes is different from the real world.
Knowing how
the eye works isvery importantfor graphic
designers.

HugeProblem

mini

Optical Illusion workshop

small grey paper2“color”

experiment sheet

There are individual differences in theperception of optical illusions.

mini

Optical Illusion workshop

Smartphone,PC, TV, Tablet
Screens

2“color”

We humans havemade use of optical illusions
and created useful things.

mini

Optical Illusion workshop

3 “shape”

Overlapping checkerboard rotary illusion
重ね市松回転錯視

Usui + Ishikawa + Taya, 2023

mini

Optical Illusion workshop

3 “shape”

Kanizza, 1955

Completion

Humans can supplement missing
information.

However, the completed representation canbe different from the real world.

Kanizza, 1955

Completion

Humans can supplement missing
information.

However, the completed representation canbe different from the real world.

Completion

Humans can supplement missing
information.

However, the completed representation canbe different from the real world.

Completion

Humans can supplement missing
information.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canbe different from the real world.

Maybe we can make use of completionand create new design（= ways of communication）.

However, the completed representation canEテレ2355
be different from the real world.

「そうとしかみえない」

Maybe we can make use of cognitive scienceand create new ways to design（= creative method）.

design andcognition
Maybe we can make use of cognitive scienceand create new ways to design（= creative method）.

A new expression
might tell us
something newabout the eye andthe brain.

design andcognition

Maybe we can make use of cognitive scienceand create new ways to design（= creative method）.

our activity
A new expression
might tell us
something newabout the eye andthe brain.

design andback &forthcognition

Maybe we can make use of cognitive scienceand create new ways to design（= creative method）.

design andvisualaimofclasscognition

design is a skill & technique to convey information.

The most important thing is to have passion for good communication.

design andvisual
aimofclasscognition

design is a skill & technique to convey information.

The most important thing is to have passion for good communication.

design andvisual

cognition

There is always cognitive science behinddesign and communication.
A important knowledge to live in our modern society(ﬁlled by media communication & media consumption).

design is a skill & technique to convey information.

The most important thing is to have passion for good communication.

design andexercise & assignmentvisualcognitionlectureThere is always cognitive science behinddesign and communication.
A important knowledge to live in our modern society(ﬁlled by media communication & media consumption).

size

color

shape

design andvisualcognition

size

color

shape

motiondesign andvisualcognition

size

color

shapemotion

design andvisualcognition

from next week :We will focus on cognition behind motion andvideo by creating stop motion animation.

慶應義塾大学 GIC 2024 自然科学特論 Ⅰ

石川 将也

2024. 4.10（ 水 ）design andMasaya Ishikawa

田谷 修一郎Shuichiro Tayacognition
01 introduction