MEDIA
PACK
2024
PRINT & DIGITAL
01 About
02 What we do
04 Our audience
05 Why advertise
06 Rates and specifications
10 Contact us

ABOUT IQ
IQ is the leading information resource
for the international live music business.
IQ operates across multiple platforms including IQ-mag.net, ourdaily Index newsletter, IQ Magazine and a number of annual reports,
including the International Ticketing Report, Global Arena Guide &European Festival Report.
IQ has a monthly reach of up to 60,000 highly-engaged professionals
working in the global concert and festival businesses. Our daily
newsletter, Index, boasts over 16,000 subscribers.
IQ’s print magazine is published eight times per year, to a global
readership of 10,000 professionals, while our daily digital content
drives the news agenda across the business.
IQ’s readership includes the leading innovators and operators inconcert and show promotion, including concert promoters, booking
agents, festival organisers and venue operators. We set the agenda
for the live music industry through compelling content – news,
comment, features, analysis and in-depth reports – that our audiencewants to read, share, and contribute to.

IQ is a title for the industry, by the industry.
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WHAT WE DO

IQ MAGAZINE | IQ-MAG.NET | IQ INDEXGREEN GUARDIANS 2023

GREEN GUARDIANS 2023

Feature_LGBTIQ+ LIST 2023

LGBTIQ+ LIST 2023_Feature

ADEM HOLNESS(He/him/his/they/their/
theirs)Head of contemporary
music, Southbank Centre
London, UK
Tell us about the professional feat you’remost PROUD of in 2023 so far.
Straight in with a pun, love it. Well, I’m rightin the middle of delivering Red’s (formerly
known as Christine & The Queens) Meltdown. Meltdown is the longest-running
artist-curated festival in the world. Red is the
youngest-ever curator. With this being my first
Meltdown, having only started at Southbank
less than a year ago, it’s been amazing for thetwo of us silly queer kids to make somethingthat we both feel really proud of.

Once again, IQ is placing LGBTIQ+ executives at
the forefront of our annual Pride issue with thethird LGBTIQ+ List.
Our most diverse list yet celebrates LGBTIQ+
professionals from all corners of the globe, who
are making an impact in the international live
music business and beyond.
This year’s top 20, as nominated by our readersand verified by our esteemed steering committee,
are paving the way for a more diverse andinclusive industry – one that we can all be proudof. Without further ado....

Welcome to IQ Magazine’s 2023 Green
Guardians – our annual recognition of
those eco-warriors and innovators at theforefront of the battle to make the live
entertainment industry more sustainable.
he Green Guardians is spearheaded by IQ and an international panel of sustainability
experts to highlight and congratulate companies and organisations who are improving the live music business when it comes to being moreenvironmentally friendly.
This year’s list of Green Guardians includes 20 entries across a wide range of
event suppliers, campaigners, and solutions

providers, all of whom are working tirelessly to reduce the carbon footprint of the live
entertainment business. One of the goals of
the Green Guardians initiative is to point
decision makers toward suppliers who canhelp them to improve their environmental
credentials. We hope the products, services
and initiatives profiled on the coming pages will make a meaningful contribution tocleaner concerts and festivals around theworld in the years ahead.

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Magazine

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Name one queer act you’re itching to seelive this year.
Am I allowed to say one of my own shows?
Is that bad? Because it’s Honey Dijon. We’ve
got her doing a huge takeover of our site in
September, including her performing withan orchestra – it’s going to be wild!
What advice could you give to young queer
professionals?
Be yourself and find a good support network
outside of work.

In terms of challenges in the industry,what’s currently keeping you up at night?
Ticket sales! Particularly for the smaller- to
mid-level acts. I just hope that we are protecting enough space for people at the grassroots
and emerging levels to be able to build amazing careers.
Name one thing you’d like to see the live musicbusiness change.
I’d like to see more people from my communities in leadership positions.
Do you support any LGBTIQ+ causes?
The Chateau, which was a queer venue insoutheast London, and we are bringing it backfor the opening night of Red’s (aka Christineand the Queens’) Meltdown!

FULL INTERVIEWSWILL BE PUBLISHED ON
IQ-MAG.NET“As a queer community,
we are strong and we are
not going anywhere”

AMY GREIG(She/her/hers)
Booking agent, Runway Artists
London, UK
Amy@runwayartists.com
Tell us about the professional feat you’re most
PROUD of in 2023 so far.
That’s tough! In terms of things that have beenannounced at this point, I would say Babymorocco’s upcoming Space 289 headline is a big one. A
lot of hard work from the whole team has gone
into getting to this stage, and the show itself has
a lot of surprises in store; he’s going to kill it.
Name one queer act you’re itching to seelive this year.
Ethel Cain.

BEYONDTHE
YELLOW
BRICK
ROAD
Feature_Elton John

Elton John_Feature

Having set a new world record
for the highest-grossing tour inhistory, Elton John will bring
the final curtain down on an
extraordinary 50-plus years of
touring when he takes to the stage
at Stockholm’s Tele2 Arena on
8 July. Gordon Masson talks tosome of the people who made theextraordinary Farewell Yellow Brick
Road tour a reality…

Photography © Ben Gibson

What advice could you give to young queer
professionals?
I’m not sure I’m qualified to answer this one
just yet; ask me again after my next birthday!
Name one thing you’d like to see the live musicbusiness change.
The idea that live music professionals should
stay in their genre lane. Nobody is really listening to music that way anymore. Why are weworking that way?
Name one thing the industry could do to be amore equitable place.
Give more opportunities to young professionals. I’m 20 but also a student. I think that’s anasset, having an understanding of what shows
my peers are going to but also being at six ofthose shows a week. I think that outweighs any
potential inexperience from a young person
really. I’m really fortunate to have been shown
the ropes by our office; we need more people
like Matt [Hanner, founder Runway Artists] andSteve [Backman] who are willing to help young
agents learn.
Shout-out to your biggest ally in the live musicindustry.
Matt and Steve from our office. The best guys
I know!

Roman Samotný | Queer Slovakia

Having completed the final UK shows on his farewell tour, Sir Elton John
headlined Glastonbury Festival with a historic performance that set newrecords for a Glasto crowd, as well as attracting more than 7 million viewers
who tuned into the BBC to witness live coverage

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IQ Magazine is home to our long-form features
and analysis, and interviews with the biggest
names in the industry.

30/06/2023 14:55

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30/06/2023 14:55

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Magazine

30/06/2023 14:55

MARKET REPORTDENMARK

MARKET REPORTDENMARKA
MARKET REPORTDENMARKLET’S DANSK
Denmark’s post pandemic recovery has been so heavily fuelled by domestic
artists, that some promoters say expectations on emerging talent now far
outstrip supply. Adam Woods reports.

Gearbox took Amyl and the
Sniffers to Gutter Island
Festival © Per Lange

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homegrown rappers including
Gobs, TopGunn, and Lamin.
“It’s golden days for Danish artists coming up,” says
smash!bang!pow! senior promoter Xenia Grigat. “I don’t know ifthat hailed out of Covid, but the
local scene is stronger than ever.
It doesn’t mean there isn’t room
for international artists, but if you
look at the top 20 tracks on radioor in the charts, it will probably be
80% Danish artists. And, of course,
there is a high demand from festivals for those artists, but it alsomeans that for [up and coming]
Danish acts, there is a huge focus on
trying to find the next big thing.”
In the increasingly standardised
world of live music, such local colour is a welcome thing, especiallywhen, in other respects, the storyof the business varies so little fromone market to the next. In Denmark, the other themes are familiar ones: high costs, big demand forthe top-level stuff, soft in the middle and lower down.
“Live music ticket sales in total
have bounced back in 2023,” says
Kasper Busch Lund, CEO of Copenhagen’s 4,600-cap K.B. Hallen.
“However, there are significant
differences below this top line.
Festivals, stadiums, and big eventsmight be selling out, but small
and medium-sized indoor venues
are still affected throughout 2023
by fewer shows on tour, combinedwith unimpressive ticket sales –which of course is the result of theincreased production costs, combined with tight private finances.”
Anderz Nielsen of the independent Gearbox Agency, who hasbooked Chuck Prophet and Steve
Wynn and others on Danish tours
in recent months, believes the market will take patient rebuilding at
its lower levels.
Magazine

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ALFIE
JEFFERIES (UK)

PROGRAMMING ADMINISTRATOR
THE O2You’ve experienced what it’s liketo tour as a musician. How canpeople in the business better lookafter the acts they work with?
In my experience, musicians and artists choose that line of work
because they find such great purpose in it. Understanding that andencouraging open and honest discussion about things like finances,wellbeing, and relationships can go a really long way.
How would you encourage the next generation to choose a careerin the live music sector?
It’s important that young people are informed about the different
opportunities available to them – the live music sector in particular
has so many to explore. Raising awareness by providing work experience placements, delivering masterclasses/workshops, and mentoring
can be really beneficial ways to encourage young people to choose
the live music sector as a career.
Where do you see yourself in five years’ time?
I hope to still be learning new skills and working alongside inspiring
people. I’d like to think I’ll still be working at The O2 – I still have somuch to learn, and this feels like the perfect environment to develop in.
As a new boss, what one thing would you change to make the live
entertainment industry a better place?
Championing diversity is vital. I know that as a cis white male, I
need to be doing more to understand my privilege and educate
myself as to why that is. It’s important we can have difficult conversations to determine the reasoning for this and take the initiative toaction positive change.

ANOUKGANPATSING (NL)BOOKER | FRIENDLY FIRE

Do you have a mentor or people
you can trust to bounce ideas off?
Age Versluis. His advice is spot-on,
helping me navigate challenges andgrow as an individual, [and] his
passion for music is contagious – I love to work with people like that!
Despite the pandemic, you have managed to pack quite a lot into
your career to date. What advice could you offer to others who aretrying to get a foot in the door of the music industry?
The spot for my internship didn’t even exist. One day, at a record
store, I spotted the director of Melkweg. Feeling bold, I approached
and asked if he had any open spots for a music management student
like me. And he did! Sometimes, if direct internships aren’t available, volunteering at a venue or festival can be another fantastic way
to get involved.
Are there any particular events, forums, or platforms you visit tomeet peers and expand your network of contacts?
Eurosonic Noorderslag, The Great Escape, IFF, and ILMC. These
events offer valuable opportunities to connect with new people in
the industry and strengthen existing relationships with those you are
currently working with.
Friendly Fire works across a number of disciplines in the musicindustry. Where would you like to see yourself in five years’ time?
I’d like to have built my own roster with the artists and genres that I
like (country, pop, R&B, indie). One of my primary goals is to createa larger platform for country music in the Netherlands and actively
contribute to the growth of this genre. Yeehaw!

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2024 will see a total of 6 Annual Reports published as well as maintaining our relevanceand reach. With our growing subscriber numbers, the industry is enjoying more in
depth interviews, news content and analysis than ever before.

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30/06/2023 14:55

New Bosses_Feature

Xenia Grigat | smash!bang!pow!

pandemic has many
unpredictableconsequences, but no one
could have foreseen that
this one would catapult
a 6’7” Kurdish-Danish
pop singer to local stardom so dramatically that it madethe New York Times predict an international breakthrough for Danish-language pop.
Last year, however, songs from
Aarhus-born Tobias Rahim’s second album, Når Sjælen Kaster Op(When the Soul Vomits), topped
Denmark’s singles charts for nearly
40 weeks, and in 2023, he capitalised with a headline show at Copenhagen’s 17,000-cap Royal Arenaand prominent slots at key Danish
festivals Tinderbox, NorthSide,and Roskilde.
“That’s kind of an Ed Sheeran-type story,” says Rahim’s promoter Brian Nielsen, CEO of DTD
Group. “As a new artist, he wentstraight to arenas from airplay. With
the way the audience is finding new
music, primarily via streaming, themovement is so much faster. We’ve
seen a big change with Danish acts
playing bigger venues than theyused to, and Tobias is a really strong
example.”Denmark, with a population ofaround six million, assumes a natural slot between Germany and Sweden on the European tour route.
But when Covid forced the Danesto do without international imports for a while, domestic artists
rose to fill the gap, and the signs arethat they are sticking around.
Rahim is far from the only focus of a fresh wave of Danish talentthat includes artists such as masked
musician D1MA, singer-songwriter
Andreas Odbjerg, Danish-Welsh
star Drew Sycamore, funky pop
foursome Blæst, and big-hitting

IQ120_Draft2.indb 35

Since
launched The New Bosses back in 2008, our track record in recognising
future leaders has been impressively accurate – mostly thanks to you, our readers, whotake the time to nominate the young, talented colleagues who have been impressing
you with their creativity and different approaches to business. And this year is nodifferent, as we recognise 20 of the music industry’s finest executives, aged 30 or under,in association with Futures Forum, the platform for the next generation of live musicindustry leaders to forge relationships and exchange ideas.
The individual profiles on the following pages are heavily edited versions of thefull interviews we conducted with our class of 2023 New Bosses. Please keep an eye on
iq-mag.net in the coming days and weeks, where we will be publishing the full Q&As.
Congratulations to everyone selected as one of this year’s New Bosses!

“It’s golden days for Danish artists
coming up… I don’t know if that hailed
out of Covid, but the local scene isstronger than ever”

Regular features include:

In Brief A roundup of the month’s headlines
New Signings The latest acts signed byinternational agentsYour Shout A lighthearted glimpse into thelives of our readers and their experiences
Comment Professionals write directly totheir peers on key issues and topics
Market Focus Key live music territories profiled

What’s the best mistake you’ve ever made?
Contacting an artist’s management that I didn’t
hold the relationship with and nearly getting
a major show pulled as a result. I learned thepower of good relationships in our business andnot overstepping. In a way, I feel like we should
all be making mistakes all the time because
failing is how we learn.

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WHAT WE DO

IQ MAGAZINE | IQ-MAG.NET | IQ INDEX

IQ-MAG.NET

IQ SOCIALS

Daily news From the global live music industry
Features Written exclusively for the website, andtaken from the latest issue of the magazine
Comment Professionals write directly to their peers
on key issues and topics
Jobs The latest jobs from across the live music
ecosystem
Events Detailed previews of industry events andconferences

IQ is active across social media, distributing content
to Facebook, Twitter, LinkedIn and Instagram.
Additional regular features include the latest new
signings from agencies around the world, andprofiles on emerging artists.

LATEST READER STATSIQ INDEX

IQ JOBS

Total users in 2023: 530k
Unique users per month 2023: 47k
Page views 2023: 1.047 million

Our daily email newsletter Featuring the bestof the day’s news, features, and jobs – currently
read by over 16,000 subscribers.

Reach 75,000 readers with your job post on the
IQ Jobs board each month, IQ is now the default
recruitment engine for much of the live musicbusiness.

Unique Open Rates: 39.35%

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From assistants to MD positions, IQ Jobs consistently
delivers cost effective results.

OUR AUDIENCE
Who they are

Where they are

n Concert promotersn Festival organisers
n Booking agentsn Artist managers
n Venue operators
n Ticketing companies
n Production suppliersn Professional services
n Trade associationsn Tech companiesn Show producers
n Record labels/
publishersn Press, radio & TV

15%

Subscriber sample

35% 37%

4%

UK

NORTH
AMERICAEUROPE

5%

2%

ASIA

5%
MIDDLE
EAST

AFRICA2%SOUTH
AMERICA

AUSTRALIA &NEW ZEALAND“IQ is a thoroughly enjoyable read and has
more up-to-date and relevant informationin every issue. I look forward to receiving it.”
Stuart Galbraith, Kilimanjaro Live
4n AEG Presents
n All Things Liven ASM Global
n C3 Presents
n CAA
n CTS Eventim
n DEAG AG
n DF Entertainment
n DreamHaus
n Feld Entertainmentn FKP Scorpion Frontier Touring Company
n Glastonbury Festivaln Hearbyn ID&Tn Live Nation (all markets)
n MDL Beastn Move Concertsn Oak View Groupn OCESAn Roskilden Semmel Concertsn SJM Concertsn Superstruct Entertainment
n TEG
n The O2 Arenan Ticketmastern Ticketswap
n United Talent Agency
n Universal Musicn Wasserman Musicn WME
n X-ray Touring
n Yourope

WHY ADVERTISE“Objective, to the point
and with an international
perspective. I love IQ!”
Phil Rodriguez, Move Concerts
Highly Targeted

Exclusive Readership

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If you or your company are suppliers of services tothe live music industry, then IQ is the most efficient
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Whether an agent promoting your artists; a venue
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Partnering or advertising with us will see your brandaligned with IQ’s unrivalled authority within the live
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Double Digital Impact

Our digital campaigns, whether content- or advertled, run across IQ-mag.net and our Index newsletter,
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Bonus Distribution

In addition to our 10,000 readership, IQ magazine is
distributed at key industry conferences throughout
the year. This includes ILMC, IFF and Eurosonic. The
ILMC and IFF issues of IQ benefit from an additional
1,500 circulation at these top industry conferences.
Based on the IQ annual survey of readers, 67.4% of
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readers become aware of new companies throughIQ advertising.

RATES

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SUPER LEADERBOARD

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IQ-mag.net is a responsive site, built to display on
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DESKTOP (w)900px x (h)200px
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RATESPRINT & DIGITAL PACKAGESAll packages include:
1 issue of IQ magazine
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great. The banner helped us to reach new
possibilities inside the music industry.”
Francis Casado, 3D Digital Venue“Our digital marketing campaign with IQ was
fantastic for keeping our name out there in
the music industry.”
Lizzy Templer, Premier Aviation

Package for one advertiser per magazine feature:
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Half page + MPU£2,850For advertising options for our annual publications– including the International Ticketing Report, Global
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RATESPROMOTED CONTENT & RECRUITMENTPROMOTED CONTENT
IQ’s editorial team will work with you to craftcompelling promoted content for IQ Magazine
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CONTENT PARTNERSHIPIQ offers the opportunity for selectedcompanies to partner with us on content
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Advertise your job to 20,000+ live music industry professionals in over 60 markets.
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CONTACT US
Whatever your marketingbudget dictates, IQ offers acost-effective way to reach thelargest professional audiencein the global live music andentertainment space.

For bookings or more
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Gareth Ospina

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Gareth@iq-mag.net+44 (0)203 743 0304

IQ and ILMC HQ is located at:Unit 31, Tileyard Road, London, N7 9AH, United Kingdom
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