The GenAI Impact on Your
Existing Markets
Building Strategic Resilience in This Ever-Evolving
Market LandscapeAs businesses navigate the transformative effects of GenAI on the market landscape, understanding
where and how GenAI impacts your specific markets becomes imperative for sustained success. The
question arises: Are you attempting to quantify GenAI’s impact on your current and adjacentmarkets? A shallow understanding of GenAI’s influence is insufficient. You need to do a deep diveinto your existing market size and segments, with a keen focus on formulating strategies that not
only adapt but thrive in the face of this rapid change.
The first step is to assess how GenAI impacts your existing markets and segments. Does it represent
new revenue opportunities? Does it provide differentiation in a competitive market? Is significant
disruption to your core markets a risk? This introspection is crucial to identify potential threats andopportunities. But the analysis shouldn’t stop there; you need to evaluate the capabilities of yourcurrent partners. Are they equipped to weather the GenAI storm, or will their limitations impact
your market standing? How about your sales teams? Can they position your existing and GenAI
enabled offers against your competitors in this rapidly evolving landscape?

Assessing Partner Capabilities and Future-Proof Collaborations
Consider the ripple effect: How could the capabilities of your partners impact your market share?
Collaborative efforts that once thrived may face challenges, necessitating a reevaluation ofpartnerships in the GenAI landscape. The interconnected nature of markets means that changes
in one segment can reverberate across your entire ecosystem.
To address these questions, businesses must invest time in crafting robust strategies grounded insound data. Relying on anecdotal evidence, outdated information, or failing to get alternative
perspectives can lead to misguided decisions. Enter industry analysts—seasoned professionals
who can provide real, up-to-date research with an outside-in perspective to guide your strategicdecisions.
Engaging in strategy sessions with industry analysts becomes a valuable investment. Thesesessions not only shed light on current market trends but also anticipate future shifts influenced
by GenAI. Armed with this knowledge, businesses can proactively tailor their strategies,
positioning themselves as pioneers rather than followers. These sessions can also serve as thefirst step in building out or adjusting your market data to better account for and track GenAI’s
impact.

Customer and Market Analytics for GenAI
Businesses should capitalize on the capabilities of IDC’s Custom Analytics, utilizing bespoke dataand market models, to better inform your business decision making. These tools offer a nuanced
understanding of how GenAI is shaping specific market segments, empowering businesses tomake informed decisions tailored to their unique circumstances.

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Ecosystem mapping and profiling are indispensable tools in this endeavor. Understanding thebroader landscape helps businesses identify potential encroachments and pinpoint areas ofopportunity. By staying ahead of the curve, businesses can pre-emptively counter threats andposition themselves as leaders in the GenAI-driven market.
The GenAI revolution demands a proactive approach. To thrive in this transformative era,businesses must go beyond superficial assessments of market impact. Instead, they should invest
time and resources in in-depth strategy sessions, industry analysts, and customer and market
analytics to navigate the complex terrain of evolving markets. In doing so, businesses can not only
weather the GenAI storm but emerge stronger and more resilient in the face of technologicaldisruption.
Seize the opportunities, mitigate the risks, and lead your business into a future whereinnovation and strategy converge. Let’s navigate the GenAI journey together.

IDC Custom Solutions:Custom Analytics

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