Growing DeFi
The Walken platform embodies an opportunity to onboard thousands of newusers into DeFi.
Walken is a play & exercise to earn mobile app built by a team with over 50 million
app store downloads and $10 million in annual revenue.

Users are rewarded with WLKN tokens for exercise and in-app game play and theircharacters in the game are NFTs which means that users not only can earn tokens,but they are also creating NFTs that can be bought and sold in NFT marketplaces.

The real power of the Walken platform is in o ering a direct integration with DeFi
platforms to encourage new crypto holders to start earning more from the tokens
they receive from living a healthier lifestyle. The app will have a built in andsimplified interface to blue chip level DeFi strategies.

Our mission is to create a powerful app platform and ecosystem to bring millionsof new users into the world of crypto through apps of all kinds developed by theWalken team and 3rd party studios. It should be easy for users to experience thepower of crypto to make their lives better while also providing improved stability

fffor the WLKN token by encouraging investing and holding over selling.

Our unique advantage is our ability to rapidly acquire new users for the app
because of our years of experience building an in-house marketing team andtechnology platform. Having already done user acquisition for the first Walken
app, we are confident that our mobile app marketing expertise will allow us togrow the Walken ecosystem and the market for the project.

How The Walken App Works
While inspired by Tamagotchi and Pokemon Go, the Walken app's user interface
and experience has been engineered to appeal to young and old alike. Our easy tounderstand interface guides users to easily grasp the basic concepts, so that asthey advance in earning and play, users can expose more advanced functionality
when they are comfortbale. Our early testing revealed, that it was important for us
to layer the exposure to functionality little by little rather than all at once.

Walken uses the movement detection capabilities of standard smartphones andwearable devices to capture the step counts of users. We also utilize sophisticatedalgorithms and tools provided by to prevent cheating.

Walken continues the approach of successful motivation apps like Strava andApple Activity by providing users with incentives to live a healthier lifestyle. The
app converts user steps into GEMs (the app’s so currency) by synchronising datafrom Apple Healthkit and Android Health to determine the number of steps taken.
Gems can be used to upgrade a character's (we call them CAThletes!) speed,strength and stamina so that they can participate in battles in order to win andgain WLKN tokens.

Research has shown, that getting a user to invest in the game experience means auser is more likely to return to an app. Not only are Cathletes all unique anddistinctive, but users can customize their attirbutes by earning Gems in the game.

The success of Peloton and other exercise and gaming apps has made clear, that asocial element can significantly improve the retention of users in exercise
programs and app use. We will be implementing a social sharing feature that not
only allows users to share their accomplishments on social media, but will also letthem join with their friends or random anonymous users and create a leaderboard
and share their progress. The system will use prompts to encourage the desire toshare socially and create a group mentality around use, getting healthier, andftearning.

BattlesInspired by the most successful MMORPG the battle algorithm will match players in
random, but in an organised way where your ability to win will grow with anincrease in the capabilites of a user's CAThlete and level in the game. In addition,
the amount of tokens a user can will will be based on the level that CAThlete has.

Users will be provided with a Free-to-Use, unique CAThlete when they first launch
the app. It will have a limited number of lives per day. Each battle - costs one life. Inorder to participate in more battles, users can buy Cathletes on our NFT
Marketplace or they can choose to crossbreed two CAThletes using some amountof WLKN token and mint a totally new and unique NFT character

The WLKN token
WLKN is a fungible governance and staking token used to enhance a user’s
adventures in the Walken app and provide income and a token to use in simplifiedDeFi applications within the app. WLKN token holders will be able to vote on thefuture of the project as well as stake it to earn rewards.

Users can earn the token only by participating in battles. The battle algorithm
calculates the amount of play-to-earn tokens that can be earned based on thenumber of players and available play-to-earn tokens.

Players who are anxious to further their progress andspeed-up their NFT character improvement can buy
the WLKN token on a DEX in the app or buy additional
items (like clothes or gym items) on the Marketplace.

In order to win more battles and earn more WLKN tokens, users need to keep
upgrading their NFT characters and move to the next level. This will provide an
incentive to use the token in the game and will reduce sell pressure on the tokens.

The Bigger Vision - TheWalken Protocol
While the Walken app is an important phase of our mission to bring more users
into DeFi by earning WLKN tokens, it is only the first step. The Walken protocol will
enable a network of developers to create apps that operate on an earn model. By
utilizing the platform, app teams will be able to earn ongoing revenue from theactivities and earnings of users of their apps.

As we advance the platform and enable more capabilities, developers will be able
to easily leverage the wallet and DeFI components that the Walken team will makepart of the Walken API. This allows studios with app marketing and development
experience and an existing base of users to add earning and DeFi functionality
directly to their existing apps or create new apps using the WLKN token.

As the network of apps grows, the ability to cross market to an eager user base will
incentivize developers to expose users to additional games and a referral share of
the revenue those apps generate along with WLKN.