Customer-Focused AI

Salesforce Einsteinwww.etggs.com

AI for Everyone.
Salesforce focus on creating a set of AI platform services and“The beauty of Salesforce is that it has tons of different

solving customer problems across sales, service, marketing,applications across various verticals and lines of business:

and IT in a whole new way.

marketing, sales, service, IoT, healthcare, and so on.

With Salesforce Einstein, we are solving for these kinds ofSalesforce touches on so many different areas and has aquestions:general platform. Hence when we solve a problem once in a•

Are you selling the right product to the right customer
at the right time?

•Are you servicing customers on the right channel bythe right agent?

•Are you marketing on the right channel at the righttime with the best content?

•principled way the solution can be applied to so manydifferent companies, improving their processes and helping
them focus on what’s actually important and exciting. For
example, a customer service expert can focus on helping you

with tough questions specific to your org — and not on how
to recover a forgotten password for the 50th time.”

Are you building apps that leverage the predictive

Richard Socher

power of AI?

Chief Scientist, Salesforce
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Einstein for Everyone.
Salesforce Einstein enables everyone to discover new insights; predicts likely

Salesforce Einstein is the first comprehensive AI for CRM, designed tooutcomes to power smarter decision-making; recommends best next steps;

help every business be smarter and more predictive about theirand automates workflows so you can focus on building meaningful

customers. Einstein is powered by machine learning, deep learning,relationships with every customer. It’s not bolted onto Salesforce — it’s an

predictive analytics, natural language processing, and data mining.

integral part of platform. Salesforce Einstein enables every business user to:

Salesforce is uniquely positioned to deliver AI that transforms the•Discover. With AI inside of Salesforce, sales reps, service agents, andcustomer experience. Einstein makes AI available to the rest of us by:marketers will discover new insights about customers, faster and1.

more easily.

•more predictivePredict. Knowing the likely outcome of a series of interactions gives

2.

you an AI-powered competitive advantage.
•Recommend. What’s the next best step in a sales process, a customer

can focus on the relationship.

Automate. When certain processes are repeated over and over withthe same solution, often that task can be automated. AI learns frompast actions and automates those tasks

Bringing intelligence to all Salesforce apps and making theCustomer Success Platform smarter

service case, or a marketing nurture journey? AI offers it up so you•

Democratising AI so every business user can get smarter and3.

Allowing developers to embed intelligence in every appCustomers will now experience the pervasive benefits of automatedworkflows, timely and relevant suggestions, and adaptive applications
throughout every customer touch-point across Sales, Service,Marketing, and IT to redefine customer success as we know it today —so that it looks more like tomorrow.

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Grow Your Business With Einstein AI
for Commerce.
Leave no products on the shelf withbuilt-in AI for commerce.
•Increase revenue by delivering spot-on recommendations,tailored product sorting, and meaningful search experiencesthat adjust with every choice a shopper makes•

Eliminate manual tasks like merchandising, creating new
product groupings, updating customer segments, andoptimising sorting rules•

Save customers’ time by anticipating shopper search intent
before they start typing

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Raise revenue faster.
Increase cart sizes, average order value (AOV), and revenue with Einstein
AI. Our customers see 26% higher AOV with shoppers who click on Einsteinpowered product recommendations.

Boost productivity. Remove the guesswork.

Speed up business growth

Spend more time innovating commerce while Einstein automates common
manual tasks. Save even more time with actionable insights: AI delivers
shopper behavior data to inform merchandising decisions that get results.

with artificial intelligence

Deliver personalized experiences.
Help shoppers discover items they'll love — and reduce abandonment.
Einstein tailors each shopping experience as it unfolds. Deliver perfectproduct recommendations, easy and accurate product sorting, and relevant
search results at every customer touchpoint.

Build new experiences with headless AI.
Display spot-on recommendations across all possible touchpoints. Einstein
APIs bring commerce wherever customers prefer to interact. Get Einstein
intelligence in mobile apps, clienteling tools, and more.

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built for ecommercetransformation.

Einstein Product Recommendations
Inspire customers with highly relevant product recommendations tailoredto every shopper, even unauthenticated users. Einstein Product
Recommendations eliminates the guesswork with automaticallypersonalized merchandising on each web page.

Einstein Predictive Sort

Delight shoppers andBoost conversions by connecting people to the products they seek. Einstein
Predictive Sort automatically tailors search and category pages based on
every action a shopper makes — even in micro-moments on mobiledevices.

automate merchandising

Einstein Commerce Insights

with powerful Einstein

Understand purchasing behavior with Einstein Commerce Insights — apowerful shopping basket dashboard that analyzes your customers’ habits.
Plan and promote better shopping experiences by diving deep into themetrics with easy visual tools that require zero training.

Einstein Search Dictionaries
Never miss a search term again. Einstein Search Dictionaries consume allsite searches to reveal popular terms that are not currently in yourdictionaries. Algorithms then recommend an appropriate synonym list,
guaranteeing relevant search results every single time.
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capabilities.

Key Findings Using Salesforce
Einstein AI✓ Product recommendations drive revenue. Visits where the✓ Recommendations are directly linked to longer shopping visits.

shopper clicked a recommendation comprise just 7% of all visits,

Shoppers that clicked a product recommendation spent an

but 24% of orders and 26% of revenue.

average of 12.9 minutes on-site vs. 2.9 minutes for those that

✓ Shopper spend soars with personalization. Purchases where arecommendation was clicked saw a 10% higher average order

didn’t click recommendations.

✓ Yourrecommendation-clicking
6%ofshoppers

highrecommendation is five times higher.

recommendation, yet 37% of shoppers that placed an ordera higher rate than desktop shoppers.

Only

apropensity

mobile shoppers that click recommendations complete orders atbuy.

havevalue, and the per-visit spend of a shopper who clicks a✓ Different devices mean different behaviors. For example,

toshoppers

clickedaclicked a recommendation.

✓ Recommendations lead to sales. Nearly one in four productsbought by recommendation-clickers came from recommended✓ A winning combination: Personalization and Site Search.

items.

Shoppers that use search and click a recommendation convert
3.7 times more often than those that only search — and 4.2
times more on mobile.

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Thank You!
ETG Global Services Inc.
7300 Lone Star Dr, Suite C200, Plano, TX 75024
E-mail : andrew.sanderson@etggs.com
Celebrating 20 Years of Success and Trust