Final Report

April 2023, JapanOVER 53,000 VISIT THE FIRST EDITION OF ISM
JAPANThe inaugural ISM Japan was a resounding success with over 53,000visitors joining near 70 exhibitors to make ISM Japan a true hub forthe sweets and snacks industry in East Asia.

Your contact:
Brent Olian
Email:
olian@koelnmesse.jp
DID:
Tokyo, Japan, 14 April 2023 — The first ISM Japan has come to a close with more than +81 3 5357 1280
53,000 visitors coming to explore ISM and 8 concurrent partner food and beverageshows from 12–14 April in categories such as sweets and confectionaries, saltedsnacks, bakery snacks, specialty snacks, organic foods, halal foods, and more.

Koelnmesse Co., Ltd.
2F 3-5-2 Kojimachi,
Chiyoda-ku, Tokyo, JAPAN
Exhibitors and visitors alike came together to solidify Japan’s status as a gathering102-0083
point for key decision makers in the East Asian sweets and snacks industry. “Having
so many trade fairs occurring simultaneously allowed us to meet many more potential Tel. + 81 3 5357 1280
Fax + 81 3 579 377 71
partners than at an isolated fair”, said Jeff Chiou from Sophisca Food in Taiwan.
www.koelnmesse.jp
Participants of the fair noted how refreshing it was to feel the excitement ofunrestricted trade fairs in Japan after the last few pandemic years. Andrew Wang ofAce Synergy International in Singapore echoed the sentiment, stating, “We had been
wanting to exhibit in Japan for a few years, so being here was a breath of fresh air.
The removed restrictions helped create a more relaxed atmosphere which madediscussions and negotiations easier.“Thought-provoking seminars on sweets and snack trends in Japan and Europe piquedaudiences interest and led to many fruitful discussions on how to best profit fromthese trends.
ISM Japan also boosted exhibitor-buyer negotiations via a successful hosted buyer
programme that included pre-scheduled meetings between exhibitors and buyers
from leading retailers, importers and distributors in East Asia.
The strong start to ISM Japan marks an important milestone for the growing ISM
network of global sweets and snacks trade fairs, with ISM Japan joining the original
ISM (Cologne, Germany) and ISM Middle East (Dubai, UAE). “We are very encouraged
by what we have seen at ISM Japan this year and are excited to build upon this strong
base to make 2024 even better,” added Managing Director of Koelnmesse Japan, Mr
Makoto Takagi.
The next ISM Japan will take place 10–12 April, 2024 alongside the inaugural editionof Anuga Select Japan — the latest addition to the leading international network offood and beverage events — and 6 other partner fairs.

These 8 concurrent trade fairs under one roof will combine to make a one-stop shop
for all culinary and gastronomic needs.
2024 will also see ISM Cologne make a return to its usual dates, 28–31 January. This~2.5 month buffer between ISM events provides an ideal opportunity for sweets andsnacks companies to introduce their products to both the European and East Asianmarkets.
More information will be available on https://www.ismjapan.com/ in the followingweeks.
ISM Japan 2023 in numbers:

69 exhibitors from 15 countries
53,015 visitors
Over 90% international exhibitors###About ISM JapanISM Japan is the first dedicated showcase for the sweets and snacks industry in EastAsia. The next edition will take place from 10 to 12 April 2024 at Tokyo Big Sight. The
event will feature manufacturers, producers, wholesalers, distributors, importers,exporters, brokers, and OEM private labels of the following: sweets andconfectionery, salted snacks, baked snacks, specialty snacks, frozen snacks and raw
ingredients.
About ISM
ISM is the world’s largest trade fair for sweets and snacks. Yearly, more than 1,600
exhibitors from 76 countries and around 38,000 visitors come to ISM. The world's
leading trade fair for sweets and snacks brings together all internationally relevantmarket participants from industry and trade on this scale and is one of mostimportant business hubs, export drivers and innovation platforms for theconfectionery industry. A successful combination between impulses and innovations,
exciting networking, first-class exhibitors, and competent visitors forms an offer thatis unique around the globe. Heart and soul: In conjunction with ProSweets Cologne,
the international supplier trade fair for the sweets and snacks industry, ISM
represents the entire industrial value chain.
Koelnmesse — Global Competence in Food and FoodTec
Koelnmesse is an international leader in organising food fairs and events regarding
food and beverage processing. Trade fairs such as Anuga, ISM and Anuga FoodTec inCologne, Germany are established world leaders. Furthermore, Koelnmesse organises
food trade fairs in growth markets around the globe, for example, in Brazil, China,
Colombia, India, Japan, Thailand and the United Arab Emirates, which have different
focuses and contents.
These global activities enable Koelnmesse to offer customers a network of events,
which in turn grant access to different markets and thus create a basis forsustainable and stable international business.

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For more information visit https://www.ismjapan.com/fair/global-competence-infood/.
Upcoming ISM events
ISM Cologne — The world’s largest trade fair for sweets and snacks
23.04. –25.04.2023, Cologne, Germany
ISM Middle East — The heart of sweets and snacks in the Middle East
7.-9.11.2023, Dubai, United Arab Emirates
Note for editorial offices
If you have published this document, please send us a link to the article.
Follow ISM Japan on social media
Facebook:
https://www.facebook.com/ismjapan.tokyo
Instagram:
https://www.instagram.com/ismjapan.tokyo
LinkedIn:
https://www.linkedin.com/company/ismjapan
Your contact
Brent Olian (Mr)
Marcom Executive
Koelnmesse Co., Ltd.
2F 3-5-2 Kojimachi, Chiyoda-ku,
Tokyo, JAPAN 102-0083
Tel. + 81 3 5357 1280
olian@koelnmesse.jp
www.koelnmesse.jp

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