THE FIVE ACTS OF THE PERFECT PITCH

PREPARATION

Identify key decision-makers andpotential advocates. Arrange apreliminary meeting to brief themon your plans. Use this to validate
the potential of the project andscope out any early objections.

1.

THE VISIONACT ONEYou need to get your audience tobuy into your vision and get them
excited about the opportunity ofBlockchain. It’s crucial to know whoin your organisation you arepitching to, so you can be clear on
what the likely upside is for them.

2.

THE WHYBLOCKCHAIN PITCH STRUCTURE ROUTE MAP

3.

ACT TWO
Set the scene and give theaudience an overview of theimpact blockchain is having on yoursector and/or business in general.
By the end, they need tounderstand why they must
act now to stay relevant.

THE ASKACT THREEThis is the climax of your pitch. It’s
where you outline a top-levelsummary of your strategy and tell
your audience exactly what you
need to get the project moving.

4.

THE MYTHSACT FOUR
It's likely that your audience will
have some objections, or believe
some common blockchain myths
that need to be dispelled. It's goodpractice to tackle these upfront,
rather than let them fester.

5.

THE PLANACT FIVE
Persuade the audience to make anagreement. Give them a simple tofollow step by step plan, with asmall 'easy to commit to' next stepand make sure you agree on afollow-up action and date.

MOMENTUM

Keep the momentum going.
Share the deck with all participants
and start drip-feeding helpful
content to keep them up to datewith the industry and everythingthat’s happening.

The Five Acts of The Perfect Pitch is copyright © of Robot Mascot Ltd.

What are the five acts?

Why do five acts work?

How to use this download

Much like writing a film script or a play, you can consider
your pitch as a series of ‘acts’. Originally used by the ancient
Greeks, a five-act structure guides an audience through astory by creating tension and drama. Shakespeare was also a
big fan, and it’s a structure still used for many films and plays.

We’ve been telling stories using a five-act structure forcenturies, which means we’re really used to being delivered
content in this rhythm. Because of this, it psychologically makes
the audience feel more comfortable with the content being
shared and means you’re more likely to hold their attention.

On the following page is a worksheetthat will allow you to consider the type ofcontent you want to share withineach ‘act’ of your pitch.

Now, talking about creating tension and drama may sound alittle over the top for a pitch, but when you apply these same
principles of storytelling to your pitch, you deliver a powerfulstory that can win over even the most staunchest of cynics.
The five acts of a blockchain pitch are; the vision, the why, theask, the myths and the plan.

A five acts structure also allows you to appeal to an audience’s
emotional and logical mindset. Their head and their heart. Act
one and two speak to their heart, getting them to emotionallylean into the concept of the project, while acts three, four andfive, deliver the logical content they need to make a decision.

There is also space for you to jot down
your notes and ideas around they key
content you’ll share one each slide.
If you would like further support on
writing and designing a killer pitch, checkout www.robotmascot.com

Description

Content Options

Content Ideas

Notes

Preparation

1. The Vision

2. The Why

3. The Ask

4. The Myths

5. The Plan

Momentum

Identify key decisionmakers and potential
advocates. Arrange apreliminary meeting tobrief them on your plans.
Use this to validate thepotential of the projectand scope out any earlyobjections.

You need to get youraudience to buy into
your vision and getthem excited about
the opportunity ofBlockchain. It’s crucial
to know who in yourorganisation you arepitching to, so you canbe clear on what thelikely upside is for them.

Set the scene andgive the audience anoverview of the impact
blockchain is having
on your sector and/or
business in general. By
the end, they need tounderstand why theymust act now to stay
relevant.

This is the climax ofyour pitch. It’s where
you outline a top-levelsummary of yourstrategy and tell youraudience exactly what
you need to get theproject moving.

It’s likely that youraudience will havesome objections, orbelieve some common
blockchain myths thatneed to be dispelled. It’s
good practice to tackle
these upfront, rather
than let them fester.

Persuade the audience
to make an agreement.
Give them a simple tofollow step by step plan,with a small ‘easy tocommit to’ next stepand make sure you
agree on a follow-up
action and date.

Keep the momentum
going.Share the deckwith all participants
and start drip-feeding
helpful content to keepthem up to date with theindustry and everythingthat’s happening.

Problems
Opportunities
Solution

Sector Impact
Blockchain Evidence
Project justification

CostTimings
ROI

Case Studies
Myths
Risk Analysis

ResourcesStep-by-step plan
Small next step